MATCH
INSPIRE
CONNECT
2018
ANNUAL
REPORT
CARS 2018:
Driving the Future of Automotive Retail
Consumer Experience
Launched award-winning Matchmaking Experience
and consumer features powered by machine learning and AI
Traffic & SEO Growth
12 consecutive months of traffic growth supported by strong SEO gains
Dealer & OEM Solutions
Delivered industry moving solutions accelerated by the acquisition
of Dealer Inspire
Affiliate Conversions
84 percent of dealer customers served through direct sales channel
Our(cid:3)Fellow(cid:3)Shareholders,(cid:3)(cid:3)
(cid:3)
Since(cid:3)becoming(cid:3)an(cid:3)independent(cid:3)company,(cid:3)our(cid:3)priority(cid:3)has(cid:3)been(cid:3)to(cid:3)develop(cid:3)and(cid:3)execute(cid:3)a(cid:3)strategy(cid:3)that(cid:3)
positions(cid:3) us(cid:3) for(cid:3) sustainable(cid:3) long(cid:882)term(cid:3) growth(cid:3) and(cid:3) market(cid:3) leadership.(cid:3) 2018(cid:3) was(cid:3) a(cid:3) transformative(cid:3) year(cid:3)
marked(cid:3)by(cid:3)rapid(cid:3)advancement(cid:3)in(cid:3)executing(cid:3)our(cid:3)strategy.(cid:3)We(cid:3)invested(cid:3)in(cid:3)product(cid:3)innovation,(cid:3)returned(cid:3)to(cid:3)
strong(cid:3)traffic(cid:3)growth(cid:3)and(cid:3)unlocked(cid:3)value(cid:3)from(cid:3)our(cid:3)affiliate(cid:3)markets.(cid:3)We(cid:3)accomplished(cid:3)these(cid:3)milestones(cid:3)
as(cid:3)we(cid:3)concurrently(cid:3)put(cid:3)into(cid:3)place(cid:3)the(cid:3)key(cid:3)technology(cid:3)and(cid:3)go(cid:882)to(cid:882)market(cid:3)changes(cid:3)that(cid:3)underpin(cid:3)our(cid:3)digital(cid:3)
solutions(cid:3)strategy(cid:3)and(cid:3)initiated(cid:3)cost(cid:3)reduction(cid:3)programs(cid:3)aggregating(cid:3)more(cid:3)than(cid:3)$30(cid:3)million(cid:3)on(cid:3)a(cid:3)full(cid:882)year(cid:3)
run(cid:3)rate(cid:3)basis.(cid:3)
(cid:3)
Revenue(cid:3)for(cid:3)the(cid:3)full(cid:3)year(cid:3)increased(cid:3)6%(cid:3)to(cid:3)$662(cid:3)million,(cid:3)as(cid:3)incremental(cid:3)Dealer(cid:3)Inspire(cid:3)revenue(cid:3)was(cid:3)partially(cid:3)
offset(cid:3) by(cid:3) lower(cid:3) revenue(cid:3) from(cid:3) dealer(cid:3) cancellations(cid:3) and(cid:3) a(cid:3) reduction(cid:3) in(cid:3) OEM(cid:3) advertising(cid:3) spend(cid:3) during(cid:3) a(cid:3)
challenging(cid:3)environment(cid:3)for(cid:3)new(cid:3)car(cid:3)sales.(cid:3)These(cid:3)headwinds(cid:3)caused(cid:3)our(cid:3)adjusted(cid:3)EBITDA(cid:3)to(cid:3)decrease(cid:3)5%(cid:3)
to(cid:3) $228(cid:3) million.(cid:3) More(cid:3) broadly,(cid:3) the(cid:3) strength(cid:3) of(cid:3) our(cid:3) business(cid:3) model(cid:3) generated(cid:3) significant(cid:3) cash(cid:3) flow,(cid:3)
enabling(cid:3)us(cid:3)to(cid:3)repurchase(cid:3)nearly(cid:3)$100(cid:3)million(cid:3)of(cid:3)Company(cid:3)shares.(cid:3)
(cid:3)
Among(cid:3) the(cid:3) milestones(cid:3) reached(cid:3) in(cid:3) 2018(cid:3) was(cid:3) the(cid:3) acquisition(cid:3) of(cid:3) Dealer(cid:3) Inspire(cid:3) in(cid:3) February(cid:3) 2018.(cid:3) The(cid:3)
acquisition(cid:3)accelerated(cid:3)our(cid:3)digital(cid:3)solutions(cid:3)strategy(cid:3)with(cid:3)the(cid:3)addition(cid:3)of(cid:3)a(cid:3)fast(cid:882)growing(cid:3)suite(cid:3)of(cid:3)dealer(cid:3)
technology(cid:3) products(cid:3) for(cid:3) distribution(cid:3) through(cid:3) our(cid:3) national(cid:3) sales(cid:3) network(cid:3) to(cid:3) dealer(cid:3) customers.(cid:3) Dealer(cid:3)
Inspire(cid:3)contributed(cid:3)$53(cid:3)million(cid:3)of(cid:3)revenue(cid:3)to(cid:3)our(cid:3)2018(cid:3)results,(cid:3)representing(cid:3)44%(cid:3)year(cid:882)over(cid:882)year(cid:3)growth(cid:3)
(on(cid:3) a(cid:3) pro(cid:3) forma(cid:3) basis),(cid:3) by(cid:3) growing(cid:3) revenue(cid:3) across(cid:3) each(cid:3) of(cid:3) its(cid:3) core(cid:3) products:(cid:3) website(cid:3) platforms,(cid:3)
ConversationsTM(cid:3)(chat/text(cid:3)messaging(cid:3)tool),(cid:3)Online(cid:3)ShopperTM(cid:3)(digital(cid:3)retail),(cid:3)and(cid:3)connected(cid:3)marketing(cid:3)
services(cid:3)(SEO,(cid:3)paid(cid:3)search,(cid:3)email,(cid:3)social(cid:3)and(cid:3)video).(cid:3)
(cid:3)
Cars.com’s(cid:3)B2B(cid:3)solutions(cid:3)capabilities(cid:3)were(cid:3)further(cid:3)demonstrated(cid:3)with(cid:3)the(cid:3)launches(cid:3)of(cid:3)Cars(cid:3)Social,(cid:3)Social(cid:3)
Sales(cid:3)Drive(cid:3)and(cid:3)AutoCorrected.(cid:3)Our(cid:3)expanded(cid:3)suite(cid:3)of(cid:3)digital(cid:3)products(cid:3)is(cid:3)a(cid:3)key(cid:3)competitive(cid:3)differentiator(cid:3)
that(cid:3)enables(cid:3)us(cid:3)to(cid:3)provide(cid:3)dealers(cid:3)and(cid:3)OEMs(cid:3)with(cid:3)steadily(cid:3)increasing(cid:3)volumes(cid:3)of(cid:3)high(cid:882)quality(cid:3)leads(cid:3)as(cid:3)well(cid:3)
as(cid:3)products(cid:3)that(cid:3)also(cid:3)serve(cid:3)to(cid:3)increase(cid:3)car(cid:3)sales(cid:3)and(cid:3)drive(cid:3)enhanced(cid:3)profitability(cid:3)for(cid:3)our(cid:3)customers.(cid:3)We(cid:3)
believe(cid:3)our(cid:3)product(cid:3)set,(cid:3)together(cid:3)with(cid:3)our(cid:3)focus(cid:3)on(cid:3)high(cid:882)quality(cid:3)lead(cid:3)generation,(cid:3)will(cid:3)over(cid:3)time(cid:3)induce(cid:3)
more(cid:3)dealers(cid:3)to(cid:3)partner(cid:3)with(cid:3)Cars.com(cid:3)and(cid:3)drive(cid:3)ARPD(cid:3)growth.(cid:3)(cid:3)
(cid:3)
We(cid:3) are(cid:3) also(cid:3) very(cid:3) proud(cid:3) of(cid:3) the(cid:3) returns(cid:3) from(cid:3) traffic(cid:882)strengthening(cid:3) investments(cid:3) that(cid:3) yielded(cid:3) 11%(cid:3) traffic(cid:3)
growth(cid:3)in(cid:3)2018.(cid:3)Investments(cid:3)in(cid:3)paid(cid:3)traffic(cid:3)channels(cid:3)and(cid:3)continued(cid:3)SEO(cid:3)traffic(cid:3)gains(cid:3)are(cid:3)responsible(cid:3)for(cid:3)
the(cid:3) positive(cid:3) repositioning(cid:3) of(cid:3) Cars.com(cid:3) at(cid:3) or(cid:3) near(cid:3) the(cid:3) forefront(cid:3) of(cid:3) market(cid:3) share(cid:3) leadership.(cid:3) We(cid:3) are(cid:3)
committed(cid:3)to(cid:3)delivering(cid:3)rich(cid:3)content(cid:3)to(cid:3)consumers(cid:3)and(cid:3)high(cid:882)quality(cid:3)leads(cid:3)to(cid:3)our(cid:3)dealer(cid:3)customers.(cid:3)
(cid:3)(cid:3)
In(cid:3)2018,(cid:3)we(cid:3)undertook(cid:3)many(cid:3)initiatives(cid:3)to(cid:3)adapt(cid:3)our(cid:3)organization(cid:3)to(cid:3)a(cid:3)digital(cid:3)solutions(cid:3)strategy.(cid:3)The(cid:3)most(cid:3)
significant(cid:3)are(cid:3)the(cid:3) transformations(cid:3)of(cid:3) our(cid:3)technology(cid:3)platform(cid:3) and(cid:3)our(cid:3)go(cid:882)to(cid:882)market(cid:3)sales(cid:3)model.(cid:3) The(cid:3)
primary(cid:3)objective(cid:3)of(cid:3)each(cid:3)is(cid:3)to(cid:3)ensure(cid:3)that(cid:3)our(cid:3)organization(cid:3)and(cid:3)infrastructure(cid:3)match(cid:3)our(cid:3)digital(cid:3)solutions(cid:3)
strategy.(cid:3)Upon(cid:3)completion(cid:3)in(cid:3)2020,(cid:3)these(cid:3)initiatives(cid:3)will(cid:3)also(cid:3)result(cid:3)in(cid:3)significant(cid:3)cost(cid:3)reductions(cid:3)in(cid:3)excess(cid:3)
of(cid:3)$30(cid:3)million(cid:3)annually.(cid:3)
(cid:3)
In(cid:3)2018,(cid:3)we(cid:3) began(cid:3)to(cid:3)convert(cid:3)the(cid:3)majority(cid:3)of(cid:3)our(cid:3) affiliate(cid:3) territories(cid:3)into(cid:3)direct(cid:3)relationships(cid:3)with(cid:3)our(cid:3)
Cars.com(cid:3)sales(cid:3)network,(cid:3)giving(cid:3)us(cid:3)the(cid:3)ability(cid:3)to(cid:3)sell(cid:3)directly(cid:3)to(cid:3)these(cid:3)customers(cid:3)and(cid:3)earn(cid:3)revenue(cid:3)at(cid:3)a(cid:3)full(cid:3)
retail(cid:3) rate.(cid:3) The(cid:3) conversion(cid:3) of(cid:3) remaining(cid:3) affiliate(cid:3) territories(cid:3) in(cid:3) 2019(cid:3) not(cid:3) only(cid:3) entitles(cid:3) us(cid:3) to(cid:3) 100%(cid:3) of(cid:3)
corresponding(cid:3)revenue(cid:3)from(cid:3)former(cid:3)affiliate(cid:3)dealers(cid:3)instead(cid:3)of(cid:3)60%,(cid:3)but(cid:3)it(cid:3)marks(cid:3)the(cid:3)moment(cid:3)when(cid:3)all(cid:3)
dealer(cid:3) customers(cid:3) will(cid:3) be(cid:3) served(cid:3) by(cid:3) the(cid:3) Cars.com(cid:3) direct(cid:3) sales(cid:3) force.(cid:3) Converting(cid:3) legacy(cid:3) channel(cid:3) sales(cid:3) is(cid:3)
(cid:3)
(cid:3)
particularly(cid:3) important(cid:3) as(cid:3) we(cid:3) develop(cid:3) and(cid:3) introduce(cid:3) innovative,(cid:3) new(cid:3) digital(cid:3) solutions(cid:3) to(cid:3) help(cid:3) our(cid:3)
customers(cid:3)increase(cid:3)sales.(cid:3)(cid:3)
(cid:3)
Recognizing(cid:3)that(cid:3)the(cid:3)strong(cid:3)increase(cid:3)in(cid:3)traffic(cid:3)did(cid:3)not(cid:3)translate(cid:3)into(cid:3)improved(cid:3)dealer(cid:3)count,(cid:3)in(cid:3)the(cid:3)first(cid:3)
quarter(cid:3)of(cid:3)2019(cid:3)we(cid:3)launched(cid:3)comprehensive(cid:3)marketing(cid:3)and(cid:3)product(cid:3)investment(cid:3)programs(cid:3)designed(cid:3)to(cid:3)
both(cid:3)stabilize(cid:3)dealer(cid:3)count(cid:3)and(cid:3)return(cid:3)dealer(cid:3)growth(cid:3)to(cid:3)our(cid:3)network.(cid:3)Converting(cid:3)our(cid:3)consistently(cid:3)growing(cid:3)
traffic(cid:3) numbers(cid:3) into(cid:3) high(cid:882)quality(cid:3) lead(cid:3) generation(cid:3) will(cid:3) deliver(cid:3) increased(cid:3) auto(cid:3) sales(cid:3) for(cid:3) our(cid:3) dealer(cid:3)
customers.(cid:3)We(cid:3)will(cid:3)also(cid:3)build(cid:3)deeper(cid:3)connections(cid:3)with(cid:3)local(cid:3)retailers(cid:3)over(cid:3)time(cid:3)by(cid:3)providing(cid:3)easy(cid:3)to(cid:3)use(cid:3)
technology(cid:3)and(cid:3)know(cid:882)how(cid:3)that(cid:3)drives(cid:3)both(cid:3)sales(cid:3)and(cid:3)operating(cid:3)efficiencies.(cid:3)
(cid:3)
In(cid:3) 2018,(cid:3) we(cid:3) also(cid:3) added(cid:3) depth(cid:3) and(cid:3) strength(cid:3) to(cid:3) our(cid:3) board(cid:3) of(cid:3) directors.(cid:3) Bala(cid:3) Subramanian,(cid:3) Chief(cid:3) Digital(cid:3)
Officer(cid:3) of(cid:3) AT&T,(cid:3) brings(cid:3) significant(cid:3) technology(cid:3) and(cid:3) digital(cid:3) marketing(cid:3) experience(cid:3) to(cid:3) our(cid:3) Board.(cid:3) Bryan(cid:3)
Wiener,(cid:3)Founder(cid:3)Chairman(cid:3)of(cid:3)360i,(cid:3)a(cid:3)leading(cid:3)interactive(cid:3)agency,(cid:3)and(cid:3)former(cid:3)CEO(cid:3)of(cid:3)Comscore,(cid:3)adds(cid:3)deep(cid:3)
digital(cid:3)and(cid:3)operating(cid:3)expertise.(cid:3)And(cid:3)Mike(cid:3)Kelly,(cid:3)formerly(cid:3)the(cid:3)CEO(cid:3)of(cid:3)The(cid:3)Weather(cid:3)Channel(cid:3)and(cid:3)former(cid:3)
President(cid:3)of(cid:3)AOL(cid:3)Media(cid:3)Networks,(cid:3)further(cid:3)strengthens(cid:3)our(cid:3)digital(cid:3)pedigree.(cid:3)(cid:3)
(cid:3)
The(cid:3)Board(cid:3)is(cid:3)fully(cid:3)focused(cid:3)on(cid:3)driving(cid:3)shareholder(cid:3)value.(cid:3)Following(cid:3)unsolicited(cid:3)expressions(cid:3)of(cid:3)interest,(cid:3)the(cid:3)
Board(cid:3)initiated(cid:3)a(cid:3)comprehensive(cid:3)review(cid:3)of(cid:3)strategic(cid:3)alternatives(cid:3)in(cid:3)late(cid:3)2018.(cid:3)As(cid:3)announced(cid:3)in(cid:3)August(cid:3)
2019,(cid:3) the(cid:3) process(cid:3) did(cid:3) not(cid:3) yield(cid:3) actionable(cid:3) options(cid:3) for(cid:3) a(cid:3) sale(cid:3) of(cid:3) the(cid:3) Company.(cid:3) As(cid:3) a(cid:3) result,(cid:3) the(cid:3) Board(cid:3)
concluded(cid:3)that(cid:3)the(cid:3)best(cid:3)interests(cid:3)of(cid:3)shareholders(cid:3)were(cid:3)served(cid:3)by(cid:3)continuing(cid:3)to(cid:3)focus(cid:3)on(cid:3)our(cid:3)strategic(cid:3)plan(cid:3)
and(cid:3)opportunities(cid:3)to(cid:3)drive(cid:3)growth(cid:3)and(cid:3)shareholder(cid:3)returns(cid:3)as(cid:3)an(cid:3)independent(cid:3)public(cid:3)company.(cid:3)(cid:3)
(cid:3)
As(cid:3)we(cid:3)look(cid:3)forward(cid:3)to(cid:3)2019(cid:3)and(cid:3)beyond,(cid:3)we(cid:3)are(cid:3)confident(cid:3)that(cid:3)our(cid:3)strategy,(cid:3)infrastructure,(cid:3)marketing(cid:3)
investments(cid:3)and(cid:3)innovative(cid:3)products(cid:3)will(cid:3)deliver(cid:3)enviable(cid:3)profit(cid:3)growth(cid:3)in(cid:3)2020(cid:3)and(cid:3)2021.(cid:3)We(cid:3)recognize(cid:3)
that(cid:3)our(cid:3)investors(cid:3)have(cid:3)endured(cid:3)an(cid:3)underperforming(cid:3)share(cid:3)price(cid:3)performance(cid:3)so(cid:3)far(cid:3)in(cid:3)2019.(cid:3)Our(cid:3)Board(cid:3)
and(cid:3)executives(cid:3)are(cid:3)highly(cid:3)aware(cid:3)and(cid:3)remain(cid:3)faithfully(cid:3)focused(cid:3)on(cid:3)executing(cid:3)our(cid:3)strategy,(cid:3)which(cid:3)we(cid:3)believe(cid:3)
will(cid:3)ultimately(cid:3)lead(cid:3)to(cid:3)sustainable(cid:3)market(cid:3)leadership(cid:3)and(cid:3)generate(cid:3)long(cid:882)term(cid:3)shareholder(cid:3)value.(cid:3)(cid:3)
(cid:3)
Lastly,(cid:3)we(cid:3)want(cid:3)to(cid:3)thank(cid:3)our(cid:3)employees(cid:3)for(cid:3)their(cid:3)continued(cid:3)focus(cid:3)and(cid:3)dedication(cid:3)to(cid:3)bringing(cid:3)innovative(cid:3)
solutions(cid:3)and(cid:3)unparalleled(cid:3)value(cid:3)to(cid:3)our(cid:3)customers(cid:3)and(cid:3)car(cid:3)shoppers(cid:3)throughout(cid:3)a(cid:3)dynamic(cid:3)2018(cid:3)and(cid:3)2019(cid:3)
period.(cid:3)
(cid:3)
(cid:3)
(cid:3)
Alex(cid:3)Vetter(cid:3)
President(cid:3)and(cid:3)Chief(cid:3)Executive(cid:3)Officer(cid:3)
(cid:3)
(cid:3)
(cid:3)
Scott(cid:3)Forbes(cid:3)
Chairman(cid:3)of(cid:3)the(cid:3)Board(cid:3)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
(cid:3) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2018
OR
(cid:4) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE TRANSITION PERIOD FROM TO
Commission File Number 001-37869
Cars.com Inc.
(Exact name of Registrant as specified in its Charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
300 S. Riverside Plaza, Suite 1000
Chicago, IL
(Address of principal executive offices)
81-3693660
(I.R.S. Employer
Identification No.)
60606
(Zip Code)
Registrant’s telephone number, including area code: (312) 601-5000
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
Common Stock, Par Value $0.01 Per Share
Name of the Exchange on Which Registered
The New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES (cid:4) NO (cid:3)
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. YES (cid:4) NO (cid:3)
Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES (cid:3) NO (cid:4)
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such
files). YES (cid:3) NO (cid:4)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained,
to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment
to this Form 10-K. (cid:4)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an
emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company”
in Rule 12b-2 of the Exchange Act.
Large accelerated filer
(cid:3)
(cid:4)
Non-accelerated filer
Emerging growth company (cid:4)
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. (cid:4)
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES (cid:4) NO (cid:3)
At June 30, 2018, the last business day of the Registrant’s most recently completed second fiscal quarter, the aggregate market value of common stock held by
non-affiliates was $1,984,347,440 based on the closing sale price of common stock on such date of $28.39 per share on the New York Stock Exchange.
Smaller reporting company
Accelerated filer
(cid:4)
(cid:4)
The number of shares of Registrant’s Common Stock outstanding as of February 22, 2019 was 67,394,985.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s Definitive Proxy Statement relating to the Annual Meeting of Stockholders, scheduled to be held on June 12, 2019, are
incorporated by reference into Part III of this Report.
Table of Contents
PART I
Item 1.
Business ..................................................................................................................................................................
Item 1A. Risk Factors.............................................................................................................................................................
Item 1B. Unresolved Staff Comments ...................................................................................................................................
Properties ................................................................................................................................................................
Item 2.
Item 3.
Legal Proceedings ...................................................................................................................................................
Item 4. Mine Safety Disclosures .........................................................................................................................................
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities .................................................................................................................................................................
Item 6.
Selected Financial Data...........................................................................................................................................
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations .................................
Item 7A. Quantitative and Qualitative Disclosures About Market Risk................................................................................
Financial Statements and Supplementary Data.......................................................................................................
Item 8.
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure................................
Item 9A. Controls and Procedures .........................................................................................................................................
PART III
Item 10. Directors, Executive Officers and Corporate Governance......................................................................................
Item 11. Executive Compensation.........................................................................................................................................
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters...............
Item 13. Certain Relationships and Related Transactions, and Director Independence .......................................................
Item 14. Principal Accounting Fees and Services .................................................................................................................
Page
1
6
17
17
17
17
18
19
20
31
32
57
57
58
58
58
58
58
PART IV
Item 15. Exhibits, Financial Statement Schedules ................................................................................................................
59
ii
PART I
Note About Forward-Looking Statements. This report contains “forward-looking statements” within the meaning of the federal
securities laws. All statements other than statements of historical facts are forward-looking statements. Forward-looking statements
include information concerning our business strategies, strategic alternatives review process, plans and objectives, market potential,
outlook, trends, future financial performance, planned operational and product improvements, potential strategic transactions, liquidity
and other matters and involve known and unknown risks that are difficult to predict. As a result, our actual financial results,
performance, achievements, strategic actions or prospects may differ materially from those expressed or implied by these forward-
looking statements. These statements often include words such as “believe,” “expect,” “project,” “anticipate,” “intend,” “strategy,”
“plan,” “estimate,” “target,” “seek,” “will,” “may,” “would,” “should,” “could,” “forecasts,” “mission,” “strive,” “more,” “goal” or
similar expressions. Forward-looking statements are based on our current expectations, beliefs, strategies, estimates, projections and
assumptions, based on our experience in the industry as well as our perceptions of historical trends, current conditions, expected future
developments and other factors we think are appropriate. Such forward-looking statements are necessarily based upon estimates and
assumptions that, while considered reasonable by the Company and its management based on their knowledge and understanding of
the business and industry, are inherently uncertain. You should understand that these statements are not guarantees of strategic action,
performance or results. Our actual results could differ materially from those expressed in the forward-looking statements. Given these
uncertainties, forward-looking statements should not be relied on in making investment decisions. Comparisons of results between
current and prior periods are not intended to express any future trends, or indications of future performance, unless expressed as such,
and should only be viewed as historical data. Whether or not any such forward-looking statement is in fact achieved will depend on
future events, some of which are beyond our control.
Forward-looking statements are subject to a number of risks, uncertainties and other important factors, many of which are beyond our
control, that could cause our actual results to differ materially from those expressed in the forward-looking statements contained in
this report. For a detailed discussion of many of these risks and uncertainties, see “Part I, Item 1A., Risk Factors” and “Part II, Item
7., Management’s Discussion and Analysis of Financial Condition and Results of Operations” of this report. All forward-looking
statements contained in this report are qualified by these cautionary statements. You should evaluate all forward-looking statements
made in this report in the context of these risks and uncertainties. The forward-looking statements contained in this report are based
only on information currently available to us and speak only as of the date of this report. We undertake no obligation, other than as
may be required by law, to update or revise any forward-looking or cautionary statements to reflect changes in assumptions, the
occurrence of events, unanticipated or otherwise, or changes in future operating results over time or otherwise. The forward-looking
statements in this report are intended to be subject to the safe harbor protection provided by the federal securities laws.
Item 1. Business. Cars.com Inc., a Delaware corporation, and its consolidated subsidiaries are referred to here as “Cars.com,” the
“Company,” “our,” “us” or “we,” unless the context indicates otherwise. Cars.com conducts all of its operations through its
wholly owned subsidiaries.
Overview. We help people buy and sell cars. Cars.com is a leading two-sided digital automotive marketplace that connects car
shoppers with sellers and original equipment manufacturers (“OEM”s), empowering shoppers with the resources and information to
make informed buying decisions. Our portfolio of brands includes Cars.com, Dealer Inspire and DealerRater, in addition to Auto.com,
PickupTrucks.com and NewCars.com. Dealer Inspire and DealerRater provide digital solutions for car dealers, including cutting-edge
dealer websites, technology and reputation management solutions that improve automotive selling for local dealerships and national
OEM brands.
Cars.com. The Cars.com platform, consisting of both our website (which is fully responsive to provide optimized consumer
experiences on both desktop and mobile devices) and the most downloaded mobile application in our category, includes a
database of approximately 5 million new and used vehicle listings from U.S.-based dealerships and online-only car sellers.
Consumers receive complimentary access to several proprietary digital tools to help them navigate the car purchase process more
intuitively, easily and effectively. For example, the Price Comparison Tool helps shoppers find the most value for their money.
Deal Badges built with machine learning technology indicate when a vehicle is a “Great Deal,” “Good Deal,” “Fair Price,” “Well-
Equipped” or “Hot Car.” Another of Cars.com’s industry-leading innovations is Matchmaker, an AI-powered shopping
experience that provides a simple, user-friendly, personalized way for shoppers who are not sure which vehicle is the best fit for
them to connect their lifestyle and preferences with the most relevant car matches. Shoppers share information about their
personal interests, priorities and lifestyle, and our algorithm suggests a set of vehicles based on our deep user data.
Car shoppers also gain access to unbiased, expert content and reviews from the Cars.com editorial team, which helps them choose
their future vehicles by providing expert reviews and advice on topics such as incentive information, financing options and fuel
economy. Car shoppers can also access one of the industry’s largest database of reviews of cars, dealerships and the
salespeople who work at those dealerships, with over 7.5 million user-generated reviews on the site.
1
Cars.com’s innovative features and industry-leading content attract a high-quality audience of in-market car shoppers, 80% of
whom intend to purchase a vehicle within the next six months. During 2018, Cars.com experienced 12 consecutive months of
solid year-over-year traffic growth. We saw an 11% increase in traffic for the full year, totaling more than 445 million visits. Our
large traffic base also provides the vehicle for our national advertising business, in which we sell advertising programs to agencies
and OEMs, largely on an impression and product basis.
Digital Solutions. Our solutions businesses complement Cars.com’s dealer offerings, generating both revenue for Cars.com Inc
and synergistically strengthening our dealer offerings.
Dealer Inspire is an innovative automotive technology leader that provides market-leading dealer websites, digital retailing, and
technology solutions, as well as digital automotive marketing services (including paid, organic, social and creative) to automobile
dealers across the United States and Canada. Dealer Inspire’s innovative offerings for its dealer websites, some of which we have
integrated into the Cars.com platform, include Conversations, an AI-enabled chat function that allows dealers to connect with in-
market shoppers after business hours with proprietary “Anabot” technology; and Online Shopper, a digital solution that enables
shoppers to run a credit check and obtain customized payments with real-time loan rates which provides consumers with
important information in their shopping journey and expediting the actual purchase process in the dealer’s showroom. We have
capitalized on Dealer Inspire’s innovations by launching Social Sales Drive on Cars.com, which enables dealers to reach
consumers on social media marketplace platforms utilizing Dealer Inspire’s Conversations product.
DealerRater is one of the nation’s leading source of user-generated reviews of both automobile dealers and the salespeople who
work at those dealerships. With over 7.5 million reviews, which are syndicated across a variety of platforms (including
Cars.com), DealerRater helps dealerships establish and manage their reputations. DealerRater’s Salesperson Connect feature
enables car shoppers to select their salesperson based on reviews and the salesperson’s own description and then connect directly
with that salesperson from the Cars.com Vehicle Details Page (“VDP”), creating a more personalized car shopping experience.
in 1998 as part of a
History. Cars.com was established
joint venture formed by a number of leading newspaper and
broadcast companies that saw their historic classified advertising businesses being eroded as more of that advertising moved to the
Internet. In 2014, one of the joint venturers, Gannett Co., Inc. (“Gannett”) acquired the interests of all the other joint venturers, and we
became a wholly owned subsidiary of Gannett. On May 31, 2017, Gannett, which had changed its name to TEGNA Inc., effected a
spin-off of Cars.com along with the DealerRater business that it had acquired in 2016 (the “Spin”), creating Cars.com Inc. and
distributing 100% of our common stock to TEGNA’s shareholders. On June 1, 2017, our common stock began trading on the New
York Stock Exchange (the “NYSE” under the ticker symbol “CARS”). In February 2018, we acquired the stock of privately held
Dealer Inspire Inc. and the assets of Launch Digital Marketing, which provided the digital marketing services now offered by Dealer
Inspire.
Industry Dynamics. Cars.com operates in the large and growing automotive advertising market and has a significant opportunity to
gain market share. Approximately 67% of the $34 billion U.S. auto advertising industry is spent on digital marketing, according to the
Borrell Associates’ 2018 Automotive Outlook report. Over the next five years, advertising for the automotive industry is expected to
grow to approximately $37 billion, with digital advertising expected to reach 74% of the overall market spend over the same period.
In 2018, new vehicle sales reached 17 million units, while total used vehicle sales exceeded 39 million units, according to the National
Automobile Dealers Association (“NADA”). More than 15 million of those used vehicles were sold at franchise dealerships. There are
approximately 43,000 automotive dealers in the United States, comprised of 16,500 franchise dealers and 26,500 independent dealers.
Franchise dealers spend considerably more on advertising, averaging approximately $1.1 million spent per dealer in 2018 compared to
$100,000 by independent dealers in the same period. In 2018, we counted nearly 50% of total automotive dealers as our customers and
captured approximately 2% of total automotive advertising spending. We believe our influence and impact is far greater, which
provides significant opportunity for further growth.
Buying a car is one of life’s most significant and researched decisions. For most people, a car is one of their most expensive
purchases, second only to a home. Third-party website marketplaces help car shoppers to research and facilitate their car purchase
experience. According to the 2018 Car Buyer Journey study conducted by IHS Markit, nearly 80% of car shoppers utilize third party
sites like Cars.com and spend more than 60% of their research time on these sites. A recent Cars.com study showed that Cars.com
influences 36% of all car purchase decisions. We stand to benefit as consumers make more decisions about their next vehicle purchase
based on digital research such as ours.
We see an opportunity to address pain points that both car shoppers and dealerships experience. According to a 2018 Mintel study,
two out of three car shoppers believe buying a vehicle is stressful. Numerous product options with opaque, negotiable prices and gaps
in the online-to-offline shopping experience add complexity to an already opaque decision-making process. Consumers want an
improved shopping experience. We make shopping easier by providing information such as vehicle selection guidance, vehicle pricing
contextualization and reviews, all of which make customers better prepared for the visit to the dealership lot.
2
Dealers are facing increasing market pressures to become more competitive in attracting new car buyers. Margins are compressing
while consumer expectations are growing. Dealers are spending more on technology solutions and their first-party platforms (their
own websites). To capture this growth and differentiate ourselves from the pack, we have embraced a marketplace solutions-provider
strategy. We are moving beyond a pure “cost-per-lead” model to a comprehensive, multi-faceted sales-oriented suite of tools and
solutions with one of the biggest on-line marketplaces as its crown jewel.
Our Business
Customers. Our core customers are car dealerships and automotive manufacturers. Approximately 82% of our revenue comes
from car dealerships, while 16% comes from manufacturers and national advertisers and 2% comes from customers within peer
industries.
• Dealerships. As of December 31, 2018, we served approximately 20,000 dealer customers, including both franchise dealers
and independent dealers, in all 50 states. We offer a monthly online subscription that enables dealers to showcase their new
and used vehicle inventory to in-market shoppers with multiple photos, videos, and vehicle specifications. Consumers can
contact a dealer with a few clicks and easily move further into the car buying process. To enhance their vehicle listings,
dealers can purchase premium advertising that can be uniquely tailored to an individual dealer’s current needs. In addition,
through DealerRater, we offer dealerships a way to establish and manage their reputations via our platform for automotive
dealership and salesperson reviews. Through Dealer Inspire, we offer market-leading dealer websites, digital retailing and
technology solutions, as well as digital automotive marketing services (including paid, organic, social and creative) to
automobile dealers across the United States and Canada.
• Manufacturers. As of December 31, 2018, we served all but one of the major automakers selling vehicles in the United
States. When they purchase our display advertising products, OEMs are offered valuable access to a targeted audience of in-
market car shoppers.
insights and
marketing strategies for the OEMs’ certified pre-owned programs, which are critical components of OEM digital marketing
strategies.
to display advertising, we provide OEMs with consumer
In addition
Shoppers. Attracting ready-to-buy car shoppers to our two-sided marketplace is crucial to meeting the needs of our automotive
customers. Eight of out 10 consumers who visit Cars.com intend to purchase a vehicle, and we have some of the category’s
strongest site engagement numbers.
Competitors. Competition has diversified from close-in category players that provide car listings, information, lead generation
and vehicle-buying services to Internet search engines and online automotive sites; sites operated by automobile manufacturers;
dealership website providers; and offline automotive classified listings, such as trade periodicals and local newspapers. We
compete with many of these and other companies for a share of car dealers’ overall marketing budget.
Key Differentiators. We believe that our business has many competitive advantages, including:
A Powerful Family of Brands with Industry-Leading Fundamentals. Cars.com is synonymous with car shopping. Among our
competitive set, we rank No. 1 in brand awareness, according to Millward Brown, a global leader in brand strategy consulting.
We are trusted as a reliable partner for car buyers and sellers. Dealer Inspire and DealerRater are widely recognized as industry
innovators who have propelled the future of automotive retail for sellers. As of December 31, 2018, Cars.com had more than 445
million annual site visits with approximately 19 million monthly unique visitors. As the category URL with a trusted consumer
brand, generally over 70% of our traffic is generated organically in any given period. Driven by strategic investments in
marketing and technology in 2018, we saw nine consecutive months of search engine optimization year-over-year growth and 12
consecutive months of year-over-year traffic growth. In December 2018, traffic was up 21%, and we ended the year with traffic
up 11%, year-over-year.
A Growing, High-Quality Audience. We have made strategic investments in technology and marketing to deliver what we
believe is the industry’s most qualified audience of car shoppers. Over the past 20 years, we have made more than half a billion
connections between car shoppers and sellers and more than 80% of our audience is in market to buy a car, compared to 15% of
the general population. The average days to a car purchase is under 60 days, while 42% of our audience plans to buy within 30
days. Compared to our competitive set, we believe Cars.com has the most serious shoppers who are open to engagement with our
advertisers. More than 70% of Cars.com shoppers are undecided on what and where to buy. Cars.com hosts approximately 5
million used and new vehicle listings and serves approximately 20,000 car dealers in all 50 states. Combined with unique editorial
content and consumer-first tools, we believe we are the best place on the web to find the perfect car. Because of that, we offer
unique reach for advertisers and attract automotive manufacturers and dealerships seeking digital platforms for impactful
campaigns.
3
Mobile Leadership. Cars.com has seen steady growth in mobile traffic, consistent with the increasing use of mobile devices in car
shopping. The Cars.com app is the No. 1 downloaded app in our category for both iOS and Android devices. Our mobile
leadership benefits dealerships in a number of ways. For instance, our On the Lot patented technology shares data-driven insights
with dealers about how consumers use their mobile devices to research our marketplace while physically on or near a dealership
lot.
A Growing Suite of Digital Solutions for Advertisers. Our robust solutions portfolio is an important pillar of our strategy and a
key differentiator versus our competitors. Our seller solutions and technology help sellers expand their influence and engagement
with consumers across the entire purchasing journey and reinforces the value of each item in our portfolio, which is important as
shoppers rely on multiple digital touchpoints before they make a purchase. For instance, Dealer Inspire enables dealers to improve
their own website platforms with technologies such as voice search. DealerRater gives automotive retailers a platform for
publishing reviews, ratings, and background on their salespeople, which is crucial at a time when customers across all industries
rely on ratings and reviews before making purchases.
Our Products
Advertising Products and Services.
•
•
Connecting Shoppers with Inventory and Display Advertising. As noted, our core platform, the Cars.com marketplace,
connects car buyers and automotive retailers. We generate revenue primarily through the sale of online subscription
advertising products to car dealerships, which enable dealers to get access to our high-quality, in-market audience of car
shoppers through their vehicle inventory listings. Additionally, we generate revenue through the sale of display advertising,
which helps dealers and OEMs alike extend their reach and stand out from their competition in front of a large audience of
in-market car shoppers. Our geographically targeted advertising served on desktop and mobile helps retailers increase brand
awareness and promote inventory. We also offer our Event Positions product which promotes dealership special events to all
car shoppers in a targeted market during a specific time frame. Beyond our core Cars.com platform, we offer audience
extension products, such as Cars360x, which allow dealers and OEMs to extend their reach and deliver targeted display
advertising based on location and desired vehicle type on other advertising networks.
Social Media Selling and Shopping Products. In 2018, Cars.com pioneered the use of social media platforms to sell
automobiles by launching multiple solutions for both dealers and manufacturers to connect with a new audience and sell
more cars via social channels. For dealers, we offer Cars Social and Social Sales Drive. Cars Social serves native
advertisements displaying real-time inventory to consumers on Facebook and Instagram. The product targets shoppers who
have previously researched vehicles on Cars.com and positions dealer inventory in front of users who have demonstrated
interest in particular vehicles. This audience is unique and unduplicated, and the first-party data cannot be purchased or
accessed anywhere else. Social Sales Drive helps dealers extend the reach of their Cars.com used vehicle listings onto
Facebook Marketplace (where we currently manage over 400,000 listings) and seamlessly connect dealer customers with
shoppers via a 24/7 chat tool embedded in Facebook Messenger. For manufacturers, on the other hand, we offer Social
Extension, Social Link and Social Data. Social Extension and Social Link are digital advertising products that serve static,
creative assets to consumers on Facebook and Instagram. Display advertisements are placed either on the manufacturers’
Facebook pages or the Cars.com Facebook page and are linked directly to the manufacturers’ website or to a select page
within the Cars.com environment. Social Data enables manufacturers to access Cars.com’s invaluable first-party audience
data.
Review and Reputation Management. Through our acquisition of DealerRater in 2016, we became one of the largest dealer
review platforms in the industry. Our reputation management solutions enable dealers to build, measure, monitor and manage
their review programs. DealerRater has a number of products that provide significant value to dealers, such as Salesperson
Connect, which integrates DealerRater Connections data with the Cars.com VDP, creating a more personalized car shopping
experience. In 2019, DealerRater will launch an innovative review dashboard, which allows customers to centrally manage
reviews on Cars.com and other industry marketplaces as well as across the largest review platforms such as Facebook and
Google.
Dealer Websites and Automotive Retail Technology. Through our strategic acquisition of Dealer Inspire in 2018, we expanded
our range of solutions to enable dealers to attract customers across the entire shopping journey, especially the dealer’s website.
We strive to help dealers convert website visitors to customers and provide a branding experience consistent with what dealers
provide on other channels. Dealer Inspire is an innovative technology leader that has been rapidly increasing its market share by
providing progressive dealer websites, digital retailing – with its Online Shopper solution – and messaging platform products
driven by artificial intelligence (Conversations). Dealer Inspire also provides digital automotive marketing services, including
paid, organic, social and creative services. These proprietary solutions are complementary extensions of our online marketplace
4
platform and our current suite of dealer solutions. This allows us to participate in a meaningful way in the fastest-growing
channels in the industry: dealers’ advertising spend on first-party sources such as their own websites, paid search and social
media, all of which are projected to continue to grow at double-digit rates.
Areas of Strength for 2019 and Beyond. Our strategy is to be the clear market leader in the third-party automotive category
by improving the shopping experience for buyers and enabling more efficient, impactful results for sellers. By providing the most
innovative digital solutions for buyers and sellers, we will empower car shoppers, dealers and auto manufacturers to drive the future of
automotive retail. Key elements of our strategy are as follows:
Unique Experiences that Inspire Shoppers to Fall in Love with Cars. We will continue to differentiate ourselves as the two-
sided digital platform that ignites the emotional connection associated with one of life’s biggest purchases, a car. Because
consumers do not always know what kind of car they are looking for, we offer a unique curated and personalized shopping
experience that suggests the right car to people based on their lifestyles and interests – and then makes even smarter suggestions
based on their search behavior on Cars.com. In addition, with our trusted database of expert and user reviews, the strength of our
data and research, and the addition of new features such as Salesperson ConnectTM and Price Badging, we are in a unique position
to help shoppers make the best automotive decisions for their needs, and to help dealers benefit from the guidance that we provide
to our users.
Marketing Innovation. In 2018, year-over-year we saw 12 consecutive months of traffic growth and drove an 11% increase in
traffic. We made significant gains in search engine optimization with nine consecutive months of year-over-year growth. Part of
the continued success we have had with traffic growth is due to the strategic marketing investments we are making, such as our
integrated brand marketing campaign launch promoting our Matchmaking Experience. The advertising campaign and product
experience, which launched in the third quarter of 2018, have paid dividends, as branded search was up 74% in 2018, as
compared to the prior year. The strength of our brand and our organic traffic enables us to make smart investments to bring high-
quality in-market car shoppers to our customers. The combination of traffic growth, audience engagement and innovative product
improvements are vital to increase value delivery to our dealers and support their success in selling cars.
Digital Retailing. Both car shoppers and sellers agree that there is room to bring more of the automotive transaction online. We
will launch a suite of digital retailing solutions that help dealers connect with shoppers who are ready to complete some or all
of their transaction before they get to the store, which are offered through dealer websites and Cars.com. Online Shopper on
Cars.com provides consumers with(cid:7)advanced payment options, resulting in higher intent, higher quality and faster-to-close leads
for dealers. Early testing revealed(cid:7)that when a consumer engages with the product, dealers receive trade-in details, estimated
credit score, average miles driven per year, desired payment range and more about 60% of the time. We believe that we are well
positioned to help dealerships make the transition to the era of digital retailing.
Mobile-First Innovation, Particularly Around Attribution. We believe that on-the-go mobile device car buying research and
comparison applications will continue to play an increasingly important role in the digital automotive marketplace industry. We
will continue to innovate and build on our industry-leading mobile platform with features such as our Matchmaking tool to
improve on-the-lot shopping. Our On the Lot features help consumers instantly compare nearby dealer inventory, give them
access to local vehicle price ranges, and find special offers. Our VIN Scanner allows shoppers to scan the VIN of any vehicle for
more details. The Cars.com app also offers(cid:7)a wide range of tools to help consumers find the right car at the right price, such as
vehicle comparison features, pricing tools and price drop notifications. As we consider the power of the mobile platform, we
understand its value vis a vis attribution. Mobile interactions, such as vehicle and dealer research and discovery, deliver
substantial additional value to dealers and advertisers but are not captured in lead measurement. We believe that over time,
dealers and advertisers will recognize the changes in consumer behavior and will also evolve in the way that they measure the
value that we deliver, leading to increases in digital marketing spend.
A Suite of Seller Solutions That Work Together to Add Value. Cars.com offers its dealer and OEM customers a suite of
powerful tools that help them sell cars. We plan to increase the value of our combined offering in two ways: 1) by increasing the
integration between our tools, making each one more powerful because of its connectivity with the others, and 2) by continuing
to build or buy innovative solutions to augment our current offerings that help automotive retailers compete more effectively and
drive sales. Today, our robust solutions portfolio, including social, website, and review products, provides unique value to
dealers. In the future, an even more robust solutions offering will drive our revenue growth, fueling growth in average revenue per
dealer (“ARPD”).
Intellectual Property. We rely on various intellectual property laws, confidentiality procedures and contractual provisions to protect
our proprietary technology and our brand. We have registered, and applied for the registration of, U.S. and international trademarks,
service marks, domain names and copyrights. We have also filed patent applications in the U.S. and foreign countries covering certain
of our technology, and acquired patent assets to supplement our portfolio.
5
Regulatory Matters. Various aspects of our business are or may be subject to U.S. federal and state regulation. In particular, the
advertising and sale of new or used vehicles is highly regulated by the states in which we do business. Although we do not sell motor
vehicles, the dealers from which we derive a significant portion of our revenues do sell them. Moreover, state regulatory authorities or
other third parties could take and, on some occasions, have taken the position that some of the regulations applicable to dealers or to
the manner in which motor vehicles are advertised and sold generally are directly applicable to our business model.
To operate in this highly regulated environment, we have developed our products and services with a view toward appropriately
managing the risk that our regulatory compliance or the regulatory compliance of our dealer customers could be challenged. If, and to
the extent that, our products and services fail to satisfy relevant regulatory requirements, we could be subject to significant civil and
criminal penalties, including fines, or the award of significant damages in class action or other civil litigation, as well as orders
interfering with our ability to continue providing our products and services in certain states.
Employees. As of December 31, 2018, we had approximately 1,400 full-time employees. We also engage consultants to support our
operations. None of our employees are represented by a labor union or subject to a collective bargaining agreement. We have not
experienced any work stoppages, and we consider our relations with our employees to be good.
Available Information. We file periodic reports (Forms 10-Q and 10-K) and current reports (Form 8-K) and other information with
the Securities and Exchange Commission (“SEC”). Our filings with the SEC are available to the public on the SEC’s website at
www.sec.gov. Our filings are also available to the public on, or accessible through, our corporate website for free via the “Investor
Relations” section at http://investor.cars.com as soon as reasonably practicable after they are filed electronically with the SEC. The
information we file with the SEC or contained on, or accessible through, our corporate website or any other website that we may
maintain is not incorporated by reference herein and is not part of this report. We may from time to time provide important disclosures
to investors by posting them in the investor relations section of our website, as allowed by SEC rules.
Item 1A. Risk Factors.
The following risk factors should be read carefully when evaluating our business, the forward-looking statements contained in this
report, the other information contained in this report, including “Selected Financial Data,” “Management’s Discussion and Analysis
of Financial Condition and Results of Operations” and our financial statements and related notes and other statements we or our
representatives make from time to time. Any of the following risks could materially and adversely affect our business, results of
operations, financial condition and the actual outcome of matters as to which statements are made. The risks and uncertainties
described in this report are not the only ones we face. Other risks or uncertainties, which are not currently known to us or that we
believe are immaterial, also may adversely affect our business, operating results, and financial condition.
Risks Related to Our Business
Our business is subject to risks related to the larger automotive ecosystem, including consumer demand and other macroeconomic
issues.
Decreases in consumer demand could adversely affect the market for automobile purchases and, as a result, reduce the number of
consumers using our platform. Consumer purchases of new and used automobiles generally decline during recessionary periods and
other periods in which disposable income is adversely affected. Purchases of new and used automobiles are typically discretionary for
consumers and have been, and may continue to be, affected by negative trends in the economy, including increases in the cost of
energy and gasoline, the availability and cost of credit, reductions in business and consumer confidence, stock market volatility and
increased unemployment. In addition, the use of ride-sharing and the development of autonomous vehicles could erode the demand for
new and used automobiles. A reduction in the number of automobiles purchased by consumers could adversely affect automobile
dealers and car manufacturers and lead to a reduction in other spending by these constituents, including targeted incentive programs.
Though our current customer bases, revenue sources and operations are substantially limited to the United States, our business may be
negatively affected by challenges to the larger automotive ecosystem and other macroeconomic issues.
We participate in a highly competitive market, and pressure from existing and new competitors may materially and adversely affect
our business, results of operations and financial condition.
We face significant competition from companies that provide listings, information, lead generation and car-buying services designed
to reach consumers and enable dealers to reach these consumers. Our competitors offer various products and services that compete
with Cars.com. Some of these products include:
•
Internet search engines and online automotive sites such as Facebook, Craigslist, Google, AutoTrader.com, eBay Motors,
Edmunds.com, KBB.com, CarGurus.com, NADAGuides.com and TrueCar.com
Sites operated by automobile manufacturers such as General Motors and Ford
Providers of offline, membership-based car-buying services such as the Costco Auto Program
•
•
6
We compete with many of the above-mentioned companies and other companies for a share of a car dealer’s overall marketing
budget. To the extent that car dealers view alternative marketing and media strategies to be superior, we may not be able to maintain
or grow the number of dealers in our network and such dealers may sell fewer cars to users of our platform. In addition, new
competitors may enter the online automotive retail industry with competing products and services.
Our competitors could significantly impede our ability to expand our network of dealers and to reach consumers. Our competitors may
also develop and market new technologies that render our existing or future products and services less competitive, unmarketable or
obsolete. In addition, if competitors develop products or services with similar or superior functionality to our solutions, we may need
to decrease prices for our solutions to remain competitive. If we are unable to maintain our current pricing structure due to competitive
pressures, our revenue may be reduced and our operating results may be negatively affected.
Some of our larger competitors may be better able to respond more quickly with new technologies and to undertake more extensive
marketing or promotional campaigns. In addition, to the extent that any of our competitors have existing relationships with dealers or
automobile manufacturers for marketing or data analytics solutions, those dealers and automobile manufacturers may be unwilling to
partner or continue to partner with us.
In addition, if any of our competitors were to merge or partner with another of our competitors, the change in the competitive
landscape could materially and adversely affect our ability to compete effectively. Our competitors may also establish or strengthen
cooperative relationships with our current or future third-party data providers, technology partners, or other parties with whom we
have relationships, thereby limiting our ability to develop, improve and promote our solutions. We may not be able to compete
successfully against current or future competitors, and competitive pressures may materially and adversely affect our business, results
of operations and financial condition.
If we fail to maintain or increase our base of subscribing dealers that purchase our solutions or to increase our revenue from
subscribing dealers, our business, results of operations and financial condition would be materially and adversely affected.
In each of 2018, 2017 and 2016, approximately 82% of our revenue was generated by the sale of our solutions to dealers. Our dealer
revenue model generally employs a base package subscription fee with the opportunity for providers to purchase product enhancements
or short-term premium services. The higher-priced product enhancements and short-term premium services offer more prominent
placements and more features than the listings included in the standard packages, such as geographically targeted advertising to promote
special events or sales. Our ability to increase revenue from currently subscribing dealers depends, in part, on the ability of our sales force
to demonstrate the value and benefits of the additional features of our product enhancements and short-term premium services to our
subscribing dealers and to persuade them to purchase the higher-priced enhancements and services. Subscribing dealers do not have long-
term obligations to purchase or renew listing subscriptions on the Cars.com sites or mobile applications or product enhancements and
premium services. Consequently, if subscribing dealers do not renew their subscriptions, continue to list their vehicles or continue to
purchase product enhancements and premium services, or if we experience significant attrition of subscribing dealers or are unable to
attract new dealers in numbers greater than the number of subscribing dealers that we lose, our revenue will decrease and our business,
results of operations and financial condition may be materially and adversely affected.
We compete with other consumer automotive websites and mobile applications and other digital content providers for share of
automotive-related digital advertising spending and may be unable to maintain or grow our base of advertising customers or
increase our revenue from existing advertisers.
In addition to revenue from dealer listing subscriptions, we generate significant revenue from third-party national advertising. In 2018,
2017 and 2016, 16%, 18% and 18%, respectively, of our revenue was generated by the sale of national advertising and the sale of
leads to OEMs. Although the shift in advertising spending away from traditional advertising methods to digital advertising methods
provides greater opportunity for us, competition to capture share of the total digital automotive advertising spend has increased and
may continue to increase due to the attractive projected growth of digital automotive advertising spend and low barriers to entry in the
online automotive classifieds and related digital automotive advertising markets.
We may face significant challenges in convincing our advertising customers, including brand advertisers and OEMs, to expand their
advertising on our sites and mobile applications in the face of growing competition, which could hurt our ability to grow our third-
party advertising revenue. For example, there are a limited number of OEMs, most of which already advertise on our sites. To grow
our advertising revenue from these OEMs, we may need to increase the portion of OEMs’ digital advertising budgets that we currently
receive. If the rate of renewal for our advertising customers decreases, OEMs or other national advertisers reduce their marketing
spend, we experience a significant decrease in advertising spending, the number of advertising impressions on our sites or mobile
applications declines for any reason, we are unable to attract new advertisers in numbers greater than the number of advertisers we
lose or we are not able to raise rates or to increase our share of advertising revenue from dealers and other advertisers, our revenue
will decrease and our business, results of operations and financial condition may be materially and adversely affected.
7
We may face difficulties in transitioning from a transaction platform to a full-service solutions provider that helps automotive
brands and dealers create enduring customer relationships.
We continue to expand the nature and scope of our offerings to our customers and, through our acquisitions of Dealer Inspire and
DealerRater, have recently expanded our service offerings to incorporate digital solutions that use social, mobile and web-based
technologies. Our ability to effectively offer a wide breadth of end-to-end business solutions depends on our ability to attract existing
or new clients to our new service offerings, and the market for end-to-end solutions is highly competitive. We cannot be certain that
our new service offerings will effectively meet client needs or that we will be able to attract clients to these service offerings. Our
relative inexperience in developing or implementing new service offerings and significant competition in the markets for these end-to-
end services may affect our ability to market these services successfully.
Our growth strategy will also increase demands on our management, operational and financial information systems and other
resources. To accommodate our growth, we will need to continue to implement operational and financial information systems and
controls, and expand, train, manage and motivate our employees. Our personnel, information systems, procedures or controls may not
adequately support our growth strategy or our operations in the future. Failure to recruit and retain strong management, implement
operational and financial information systems and controls, or expand, train, manage or motivate our workforce, could lead to delays
in developing and achieving expected operating results for these new offerings.
We rely on third-party service providers for many aspects of our business, including automobile pricing and other data, and any
failure to maintain these relationships could harm our business.
Our business relies on the collection, use and analysis of third-party data for the benefit of our car buying consumers, dealer customers
and advertisers. We use information about automobiles, ownership history and pricing from third parties, including OEMs, dealers and
others, in various aspects of our business. In addition, our ability to grow our user base depends, in part, on the availability and quality
of data relating to potential users of our platform. If the third parties on which we depend are unable to provide data, experience
difficulty meeting our requirements or standards, or revoke or fail to renew our licenses for such data, we could have difficulty
operating key aspects of our business. In addition, if these third-party service providers were to cease operations, temporarily or
permanently, face financial distress or other business disruption or increase their fees, or if our relationship with these providers were
to deteriorate, we could suffer increased costs and delays in our ability to provide our products to consumers and dealer customers
until an equivalent provider could be found or until we develop replacement technology or operations. We attempt to mitigate this risk
by signing long-term contracts with data vendors, but such contracts do not guarantee that we will continue to receive the high-quality
data on which our business relies.
We rely on in-house content creation and development to drive traffic to the Cars.com sites and mobile applications.
We rely on our in-house editorial content team to continually develop content of use and interest to consumers in order to drive traffic
to the Cars.com sites and mobile applications. Our editorial content team tests, reviews and photographs a large number of different
car makes and models every year to facilitate our creation of independent and unbiased coverage of the automotive landscape. Our
internally developed content focuses primarily on consumer purchasing and ownership advice and analysis of consumer automotive
purchasing and ownership trends. If we are unable to continue to develop our in-house content, we may be required to rely more
heavily on third-party content providers, which would lead to less distinctive content on our sites and increased operating costs.
Additionally, if we are unable to continue providing the same level of high-quality, unique consumer content, consumer traffic across
the Cars.com sites and mobile applications could decrease. Such a decrease would lead to dealers receiving fewer indications of
consumer interest through leads generated by the Cars.com sites and mobile applications, and recognizing less value for their digital
advertising spend. As a result, dealers may not continue to list their vehicles on the Cars.com sites and mobile applications. Similarly,
decreased traffic due to a failure to continue developing unique content in-house may cause national advertisers such as OEMs to shift
their digital advertising spend to sites with higher traffic. Any of the foregoing could materially and adversely affect Cars.com’s
business, results of operations and financial condition.
We rely in part on Internet search engines and “mobile application download stores” to drive traffic to the Cars.com sites and
mobile applications. If the Cars.com sites and mobile applications fail to appear prominently in these search results, traffic to the
Cars.com sites and mobile applications would decline and our business would be materially and adversely affected.
We depend, in part, on Internet search engines such as Google, Bing and Yahoo! to drive traffic to the Cars.com sites. For example,
when a user types the make and model of a specific automobile or a generic phrase, such as “automobile prices,” into an Internet
search engine, we rely on a high organic search ranking of the Cars.com sites in these search results to drive user traffic. However, our
ability to maintain these high, nonpaid search result rankings is not fully within our control. For example, our competitors’ search
engine optimization efforts may result in their websites receiving a higher search result page ranking than us, or Internet search
engines could revise their methodologies in a way that would adversely affect our search result rankings. In addition, Internet search
engines could provide automobile dealer and pricing information directly in search results or choose to align with our competitors or
8
develop competing services. The Cars.com sites have experienced fluctuations in search result rankings in the past, and it is
anticipated that similar fluctuations will occur in the future.
Additionally, we depend in part on mobile application download stores such as the Apple App Store and Google Play to direct traffic
towards the Cars.com’s mobile applications. When a mobile device user searches in a mobile application download store for “car
buying app” or a similar phrase, we rely on both a high search ranking and consumer brand awareness to drive consumers to select and
download the Cars.com mobile applications instead of those of our competitors. However, our ability to maintain high, nonpaid search
result rankings in mobile application download stores is not fully within our control. Our competitors’ mobile application download
store search optimization efforts may result in their mobile applications receiving a higher result ranking than that of Cars.com, or
mobile application download stores could revise their methodologies in a way that would adversely affect our search result rankings.
If Internet search engines or mobile application download stores modify their search algorithms in ways that negatively impact traffic
to the Cars.com sites or Cars.com mobile apps, or if the search engine or mobile application download store optimization efforts of our
competitors are more successful than our own efforts, overall growth in our user base could slow or the user base could decline.
The value of our assets or operations may be diminished if our information technology systems fail to perform adequately.
Our information technology systems are critically important to operating our business efficiently and effectively. Our brand,
reputation and ability to attract consumers and advertisers depend on the reliability of our technology platforms and the ability to
continuously deliver content. Interruptions in our information technology systems, whether due to system failures, computer viruses,
physical or electronic break-ins, capacity constraints, power outages, local or widespread Internet outages, telecommunications
breakdowns or other uncontrollable events, could affect the security or availability of products on our sites or our mobile applications
or prevent or inhibit the ability of consumers to access our products. The failure of our information technology systems to perform as
anticipated could disrupt our business and result in transaction errors, processing inefficiencies, decreased use of our sites or mobile
applications and loss of sales and customers. Moreover, we continually upgrade and enhance our technology. The failure to complete
an upgrade or enhancement as planned, or an unexpected result of a technology upgrade, could affect the security or availability of our
products and services and could lead to loss of consumer visits and customers.
We rely on technology systems’ availability and ability to prevent unauthorized access. If our security and resiliency measures fail
to prevent all incidents, it could result in damage to our reputation, incur costs and create liabilities.
Like other technology-based businesses, our solutions may be subject to attacks from computer viruses, break-ins, phishing attacks,
unauthorized use, attempts to overload services with denial-of-service and other attacks. Any attack or disruption could negatively
impact our ability to attract new consumers, dealers or advertisers and could deter current consumers, dealers or advertisers from using
our solutions, or subject us to lawsuits, regulatory fines or other action or liability.
• Availability: We rely on technology systems’ availability to deliver services to consumers, dealers, employees, partners and
affiliates. If we experience a disruption that results in performance or availability degradation, up to and including the complete
shutdown of our sites or mobile applications, revenue could be impacted and consumers, dealers or advertisers may lose trust and
confidence in us, decrease their use of our solutions or stop using our solutions entirely.
• Data Protection (Consumers/Dealers): We collect, process, store, share, disclose and use limited personal information and other
data provided by consumers and dealers, sometimes including names, addresses and, in connection with Lot Insights, certain
location information used in geo-fencing. We do not collect or store consumer financial data, including credit and debit card
information. Failure to protect customer data or to provide customers with appropriate notice of our privacy practices, could
subject us to liabilities imposed by U.S. federal and state regulatory agencies or courts. In addition, we could be subject to
evolving laws and regulatory standards that impose data use obligations, data breach notification requirements, specific data
security obligations, restrictions on solicitation or other consumer privacy-related requirements.
• Data Protection (Internal): We develop, create and acquire internal information that may be considered sensitive or valuable
intellectual property in the normal operations of human resources, finance, legal, marketing, software development, product
management, mergers and acquisitions and other business functions. Failure to protect sensitive internal information or
intellectual property may result in loss of competitive advantage, reputation damage, direct and indirect costs and other liabilities.
Failure to protect material financial information including financial performance and merger and acquisition data could also
subject us to liabilities imposed by U.S. federal and state regulatory agencies or courts.
We rely on, among other security measures, firewalls, anti-malware, intrusion prevention systems, distributed denial of service
mitigation services, web content filtering, encryption and authentication technology licensed from third parties. We also depend on the
security of our networks and partially on the security of our third-party service providers.
Although we believe that our resiliency planning and security controls are appropriate to our exposures to system outages, service
interruptions, security incidents and breaches, there is no guarantee that these plans and controls will prevent all such incidents.
Techniques used to disable or degrade service or gain unauthorized access to systems or data change frequently and may not be
9
recognized until damage is detected. We maintain cyber risk insurance, but this insurance may not be sufficient to cover all losses
from any future disruption, security incident or breach.
Our business depends on a strong Cars.com brand, and any failure to maintain, protect and enhance our brand could hurt our
ability to retain or expand our base of consumers, customers and advertisers, and our ability to increase the frequency with which
consumers, dealers and advertisers use our services.
We believe that maintaining and increasing the strong recognition of the Cars.com brand is critical to the Company’s future success. We
are known for attracting a large base of in-market car shoppers by offering credible and easy-to-understand information from consumers
and experts and an unrivaled set of new and used vehicle listings for consumers to view. In addition, OEMs, dealers and other advertisers
rely on our innovative digital marketing services to drive results in their businesses. To grow our business, we must maintain, protect and
enhance our brand. Otherwise, we may be unable to expand our base of consumers, customers and advertisers, or to increase the
frequency with which such constituents use or purchase our services. Expanding the business will depend, in part, on our ability to
maintain the trust that consumers, customers and advertisers place in our services and the quality and integrity of the listings and other
content found on the Cars.com sites and mobile applications. In addition, any negative publicity about us, including about our solutions,
technologies, sales practices, personnel or customer service, could diminish confidence in and the use of our services. If we experience
persistent negative publicity, or if consumers otherwise perceive that content on the Cars.com sites or mobile applications is not reliable,
our reputation, the value of our brands and traffic to our sites and mobile applications could decline.
We cannot assure you that we will be able to continue to successfully develop and launch new products or grow our
complementary product offerings.
Our future success will depend, in part, upon our ability to continue to enhance and improve the value of our products and services
through the development of new products and services and new value-added features for existing products and services, as well as our
ability to leverage our brand recognition and existing operations to enter into new complementary markets successfully. Historically,
we have been successful in increasing revenue through the launch of new products, services and value-added features and in entering
complementary markets through the launch of new products and services. However, such historical success does not assure that we
will continue to be successful in developing or introducing new products, services and value-added features, or that these new
products, services and features will achieve market acceptance, enhance the value of our brand or permit us to enter new,
complementary markets successfully. Further, the development of new products and services in response to evolving customer
demands and competitive pressures requires significant time and resources and there can be no assurance that our development efforts
will be effective in permitting us to maintain or grow our market share or to enter new markets in a cost-effective manner, or at all.
Our business is dependent on keeping pace with advances in technology. If we are unable to keep pace with advances in
technology, consumers may stop using our services and our revenues will decrease.
The Internet and electronic commerce markets are characterized by rapid technological change, changes in user and customer
requirements, frequent new service and product introductions embodying new technologies, including mobile Internet applications,
and the emergence of new industry standards and practices that could render our existing sites, mobile applications and technology
obsolete. These market characteristics are intensified by the emerging nature of the market and the fact that many companies are
expected to introduce new Internet products and services in the near future. If we are unable to adapt to changing technologies, our
business, results of operations and financial condition may be materially and adversely affected.
If we do not adapt to automated buying strategies quickly, our display advertising revenue could be adversely affected.
The majority of the display advertising purchased by our national, regional and near endemic advertisers (e.g. insurance advertisers,
finance advertisers) is still done manually, via insertion orders. Recently however, advertisers of all kinds have been shifting from
buying media directly with premium publishers like us to buying their target audiences via the ad exchanges across the broader
Internet. While we have grown our programmatic revenue and are developing new, programmatic ad products and are redesigning our
ad delivery technology stack, we may not adapt fast enough and may lose display advertising revenue as a result. Due to the
concentrated number of national advertisers, our National Advertising business can be materially impacted by shifts in media strategy,
marketing strategies, agency changes, and financial results of our clients. These changes may occur independent of the products and
value we are providing to those advertisers. In addition, the increasing use of ad blockers may reduce the quantity or types of display
ads and cookies collected to serve ads.
If our mobile applications do not continue to meet consumer demands or we are unable to successfully monetize our mobile
advertising solutions, our business, results of operations and financial condition may be materially and adversely affected.
Our future success will depend, in part, on our ability to keep pace with consumer technology trends and to ensure we grow our share
of the mobile application market so that total advertising impressions across our sites and mobile applications continue to increase.
Among other things, we may not be able to successfully introduce new products and services on our mobile application platforms,
10
consumers and dealers may believe that the mobile applications and product features of our competitors are superior, and our mobile
applications could become incompatible with future operating systems for mobile devices or new mobile device technology.
Additionally, in the event that consumer trends lead to market demand for separate digital advertising pricing models for sites and
mobile applications, the monetization of mobile advertising could present challenges to our business due to, among other things, lower
rates, decreased consumer attention and display advertising design constraints on mobile applications. If use of our mobile
applications stagnates or declines, we are not able to successfully monetize mobile application advertising or we cannot adapt our
products and services to another form of data viewing, whether on new mobile devices or otherwise, in a timely and cost-effective
manner or at all, our business, results of operations and financial condition could be materially and adversely affected. In addition, our
growth prospects could be materially and adversely affected.
Dealer closures or consolidation among dealers or OEMs could reduce demand for, and the pricing of, our marketing solutions
and advertising on our sites and mobile applications, thereby leading to decreased earnings.
When dealers consolidate, the services they previously purchased separately are often purchased by the combined entity in a lesser
quantity than before, leading to volume compression and loss of revenue across the automotive marketplace sector. In the past, dealers
have been more likely to close or consolidate when general economic conditions and/or conditions in the automotive industry are
poor. Despite our market position, consolidation or closures of automobile dealers could reduce the aggregate demand for our services
in the future and limit the amounts we earn for our solutions. In addition, advertising purchased by OEMs accounts for a meaningful
portion of our revenues. There are a limited number of OEMs, and financial difficulties or consolidation among OEMs could similarly
lead to volume compression and loss of revenue.
If growth in the online and mobile automotive advertising market stagnates or declines, our business, results of operations and
financial condition could be materially and adversely affected.
We believe that future growth in the online and mobile automotive advertising market will be driven, in part, by dealers and brand
advertisers increasingly shifting their advertising spending away from traditional media such as newspapers, radio and television, and
toward online and mobile advertising. To the extent that overall automotive related advertising does not continue to shift online or to
mobile applications, our business, results of operations and financial condition could be materially and adversely affected.
Our ability to generate wholesale advertising revenues depends, in part, on the performance of third parties who sell our solutions
pursuant to affiliation agreements.
In connection with TEGNA’s October 2014 acquisition of the 73% of Classified Ventures, LLC that it did not already own, we
entered into new affiliation agreements with a group of media organizations that formerly owned Classified Ventures, LLC. In
addition, in connection with TEGNA’s June 2015 spin-off of its publishing business as a standalone public company, now operating
under the name Gannett Co., Inc., we entered into a new affiliation agreement with Gannett Co., Inc. and its newspaper subsidiaries.
Pursuant to these affiliation agreements, all of which expire in either 2019 or 2020, we sell advertising packages and dealer solutions
at wholesale rates to these counterparties, who have the exclusive right to market our products in their relevant territories. We do not
have control over these counterparties, and any deterioration of the business prospects of or underperformance by these counterparties
may reduce the revenues that we earn through wholesale channels. Though the affiliation agreements provide us with certain rights to
terminate an exclusivity arrangement in a specific market upon a counterparty’s failure to meet minimum performance standards,
these rights are only available after prolonged cure periods. While we have terminated certain of these affiliate agreements ahead of
schedule, underperforming counterparties may limit our ability to generate revenue in the covered territories for extended periods of
time, or, if such underperformance is not sufficient to permit termination of the applicable affiliation agreement, until such
agreement’s expiration in 2019 or 2020.
Uncertainty exists in the application of various laws and regulations to our business, including tax laws such as the Tax Cuts and
Jobs Act. New laws or regulations applicable to our business, or the expansion or interpretation of existing laws and regulations to
apply to our business, could subject us to licensing requirements, claims, judgments and remedies, including sales and use taxes,
other monetary liabilities and limitations on our business practices, and could increase administrative costs.
We operate in a regulatory climate in which there is uncertainty as to the applicability of various laws and regulations to our business.
Our business could be significantly affected by different interpretations or applications of existing laws or regulations, future laws or
regulations or actions or rulings by judicial or regulatory authorities. Our operations may be subjected to adoption, expansion or
interpretation of various laws and regulations, and compliance with these laws and regulations may require us to obtain licenses at an
undeterminable and possibly significant initial and annual expense. Similarly, state tax authorities could take aggressive positions as to
whether certain of our products are subject to sales and use taxes, leading to increased tax expense. These additional expenditures may
materially and adversely affect our future results of operations, whether directly through increasing future overhead or indirectly by
forcing us to pass on these additional costs to our customers, making our solutions less competitive. There can be no assurances that
future laws or regulations or interpretations or expansions of existing laws or regulations will not impose requirements on Internet
commerce that could substantially impair the growth of e-commerce and adversely affect our business, results of operations and
11
financial condition. The adoption of additional laws or regulations may decrease the popularity or impede the expansion of e-
commerce and Internet marketing, restrict our present business practices, require us to implement costly compliance procedures or
expose us and/or our customers to potential liability.
We may be considered to “operate” or “do business” in states where our customers conduct their businesses, resulting in possible
regulatory action. If any state licensing laws were determined to be applicable to us, and if we are required to be licensed and are
unable to do so, or are otherwise unable to comply with laws or regulations, we could be subject to fines or other penalties or be
compelled to discontinue operations in those states. If any state’s regulatory requirements impose state-specific requirements on us or
include us within an industry-specific regulatory scheme, we may be required to modify our marketing programs in that state in a
manner that may undermine such program’s attractiveness to consumers, customers or advertisers. Alternatively, if we determine that
the licensing and related requirements are overly burdensome, we may elect to terminate operations in that state.
All states comprehensively regulate vehicle sales and lease transactions, including strict licensure requirements for dealers (and, in
some states, brokers) and vehicle advertising. We believe that most of these laws and regulations specifically apply only to traditional
vehicle purchase and lease transactions, not Internet-based lead referral programs like ours. If we determine that the licensing or other
regulatory requirements in a given state are applicable to us or to a particular marketing services program, we may elect to obtain the
required licenses and comply with applicable regulatory requirements. However, if licensing or other regulatory requirements are
overly burdensome, we may elect to terminate operations or particular marketing services programs in that state or elect to not
introduce particular marketing services programs in that state. As we introduce new services, we may need to incur additional costs
associated with additional licensing regulations and regulatory requirements.
Strategic acquisitions, investments and partnerships could pose various risks, increase our leverage, dilute existing stockholders
and significantly impact our ability to expand our overall profitability.
Acquisitions, including our acquisition of Dealer Inspire, involve inherent risks, such as potentially increasing leverage and debt
service requirements and combining company cultures and facilities, which could have a material and adverse effect on our results of
operations and/or cash flow and could strain our human resources. We may be unable to successfully implement effective cost
controls or achieve expected synergies as a result of an acquisition. Acquisitions may result in our assumption of unexpected liabilities
and the diversion of management’s attention from the operation of our core business. Acquisitions may also result in our having
greater exposure to the industry risks of the businesses underlying the acquisition. Strategic investments and partnerships with other
companies expose us to the risk that we may not be able to control the operations of our investee or partnership, which could decrease
the amount of benefits we realize from a particular relationship. We are also exposed to the risk that our partners in strategic
investments and infrastructure may encounter financial difficulties that could lead to disruption of investee or partnership activities, or
impairment of assets acquired, which could adversely affect future reported results of operations and stockholders’ equity.
Acquisitions may subject us to new or different regulations or tax consequences which could have an adverse effect on our operations.
In addition, we may be unable to obtain the financing necessary to complete acquisitions on attractive terms or at all. If we raise
additional funds through future issuances of equity or convertible debt securities, our existing stockholders could suffer significant
dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our
common stock. Future equity financings would also decrease our earnings per share and the benefits derived from such new ventures
or acquisitions might not outweigh or exceed their dilutive effect. Any additional debt financing we secure could involve restrictive
covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for us
to obtain additional capital or to pursue business opportunities.
The value of our existing intangible assets may become impaired, depending upon future operating results.
Our goodwill and other intangible assets were approximately $2.4 billion as of December 31, 2018, representing approximately 92%
of our total assets. We periodically evaluate our goodwill and other intangible assets to determine whether all or a portion of their
carrying values may no longer be recoverable, in which case a charge to earnings may be necessary. Any future evaluations requiring
an asset impairment charge for goodwill or other intangible assets would adversely affect future reported results of operations and
stockholders’ equity, although such charges would not affect our cash flow.
Adverse results from litigation or governmental investigations could impact our business practices and operating results.
We face potential liability and expense for legal claims relating to the information that we publish on our sites and mobile
applications, including claims for defamation, libel, negligence and copyright or trademark infringement, among others. We may be
subject to claims based on our advertising of our business. Although we have not historically been the subject of any such claims that
were material, any such claims that we face in the future could divert management time and attention away from our business and
result in significant costs to investigate and defend, regardless of the merits of the claims. In some instances, we may elect or be
compelled to remove content or may be forced to pay substantial damages if we are unsuccessful in our efforts to defend against these
12
claims. If we elect or are compelled to remove valuable content from our sites or mobile applications, our platforms may become less
useful to consumers and our traffic may decline.
Misappropriation or infringement of our intellectual property and proprietary rights, enforcement actions to protect our
intellectual property and claims from third parties relating to intellectual property could materially and adversely affect our
business, results of operations and financial condition.
Litigation regarding intellectual property rights is common in the Internet and technology industries. We expect that Internet
technologies and software products and services may be increasingly subject to third-party infringement claims as the number of
competitors in our industry segment grows and the functionality of products in different industry segments overlaps. Our ability to
compete depends upon our proprietary systems and technology. While we rely on intellectual property laws, confidentiality
agreements and technical measures to protect our proprietary rights, we believe that the technical and creative skills of our personnel,
continued development of our proprietary systems and technology, brand name recognition and reliable website maintenance are
essential in establishing and maintaining a leadership position and strengthening our brands. Despite our efforts to protect our
proprietary rights, unauthorized parties may attempt to copy aspects of our services or to obtain and use information that we regard as
proprietary. Policing unauthorized use of our proprietary rights is difficult and may be expensive. We can provide no assurance that
the steps we take will prevent misappropriation of technology or that the agreements entered into for that purpose will be enforceable.
Effective trademark, service mark, patent, copyright and trade secret protection may not be available when our products and services
are made available online. In addition, if litigation becomes necessary to enforce or protect our intellectual property rights or to defend
against claims of infringement or invalidity, such litigation, even if successful, could result in substantial costs and diversion of
resources and management attention. We also cannot provide any assurance that our products and services do not infringe on the
intellectual property rights of third parties. Claims of infringement, even if unsuccessful, could result in substantial costs and diversion
of resources and management attention. If unsuccessful, we may be subject to preliminary and permanent injunctive relief and
monetary damages, which may be trebled in the case of willful infringements.
If we expand into new geographic markets, we may be prevented from using our brands in such markets.
If we expand our business into foreign geographic markets, we may not have the ability to adopt trademarks or domain names that are
identical or similar to the trademarks and domain names that we use in the United States. Currently, our trademark property rights are
limited to the United States. We may face opposition from third parties over the use of our trademarks and applications to register key
trademarks in foreign jurisdictions in which we may expand our presence. Third parties may have already adopted identical or similar
trademarks to the ones that we use for our services. If we are unsuccessful in defending against these oppositions, our trademark
applications may be denied. We could be forced to pay significant settlement costs or cease the use of our trademarks and associated
elements of our brands in those or other jurisdictions. Consequently, international expansion may require us to adopt and promote new
trademarks, which may be expensive and place us at a competitive disadvantage.
Our ability to operate effectively could be impaired if we fail to attract and retain our key employees.
Our success depends, in part, upon the continuing contributions of key employees and our continuing ability to attract, develop,
motivate and retain highly qualified and skilled personnel. The loss of the services of any of our key employees or the failure to attract
or replace qualified personnel may have a material and adverse effect on our business.
Seasonality may cause fluctuations in our revenue and operating results.
Our revenue trends are a reflection of growth in our dealer base throughout the year as new customers purchase subscription
advertising packages and existing customers purchase additional product enhancements. Rate increases for retail customers occur
throughout the year, whereas in the wholesale channel, rates generally only change annually, on the first day of the calendar year. Our
display advertising business, targeted to OEMs, experiences some seasonality as a result of consumers’ car buying patterns and the
introduction of new vehicle models from OEMs. Our revenues and operating results have historically been lowest in the first quarter
of the calendar year, and we expect this trend to continue. In addition to these seasonal effects, our revenues and operations may be
affected by macroeconomic conditions in the automotive sector.
Our business could be negatively affected as a result of actions of activist stockholders, and such activism could impact the trading
value of our common stock.
Stockholders may from time to time attempt to effect changes, engage in proxy solicitations or advance stockholder proposals. Certain
activist stockholders have made, or have indicated they may make, strategic proposals related to our business, strategy, management or
operations, and have requested, or have indicated they may request, changes to the composition of our Board of Directors. We cannot
predict, and no assurances can be given as to, the outcome or timing of any such matters. In the event of a proxy contest, our business
could be adversely affected. Responding to a proxy contest can be costly, time-consuming and disruptive, and can divert the attention of
our management and employees from the operation of our business and execution of our strategic plan. Additionally, if individuals are
13
elected to our Board of Directors with a specific agenda, it may adversely affect our ability to effectively implement our strategic plan and
create additional value for our stockholders. Further, perceived uncertainties as to our future direction, including uncertainties related to
the composition of our Board of Directors, may lead to the perception of instability or a change in the direction of our business, which
may be exploited by our competitors, cause concern to current or potential customers, result in the loss of potential business opportunities,
make it more difficult to attract and retain qualified personnel and/or affect our relationships with vendors, customers and other third
parties. Moreover, a proxy contest could cause significant fluctuations in the price of our common stock based on temporary or
speculative market perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of our business.
While we are exploring and evaluating strategic alternatives, we may not be successful in identifying or completing any strategic
alternative and any such strategic alternative may not yield additional value for stockholders.
On January 16, 2019, we announced that we had been conducting a review of strategic alternatives, which could result in, among other
things, a potential sale of the Company. Were such a transaction undertaken, it could take many forms, including a strategic
combination, partnership or joint venture, a minority investment in the Company or an acquisition of all our shares by a third party for
cash, stock or a combination of such consideration. Our exploration of strategic alternatives may not result in the identification or
consummation of any transaction and may not yield additional value for our stockholders. In addition, we may incur substantial
expenses associated with identifying and evaluating potential strategic alternatives. The process of exploring strategic alternatives may
be time consuming and disruptive to our business operations, and if we are unable to effectively manage the process, our business,
financial condition and results of operations could be adversely affected. Any potential transaction and the related valuation would be
dependent upon a number of factors that may be beyond our control, including, among other factors, market conditions, industry
trends, the interest of third parties in our business and the availability of financing to potential buyers on reasonable terms.
Risks Related to the Separation and Distribution
Our historical and pro forma financial information for periods prior to the Separation from our former parent may not be a
reliable indicator of our future results.
The historical financial information included in this report for periods prior to our separation from our former parent may not reflect
what our results of operations, financial position, and cash flows would have been had we been a separate public company during
those periods or indicate what our results of operations, financial position, and cash flows may be in the future. The historical financial
information for the periods prior to the Separation does not reflect the increased costs associated with being a separate public
company, including changes in our cost structure, personnel needs, financing, and operations of our business as a result of the
Separation. Our historical financial information for the periods prior to the Separation reflects allocations for services historically
provided by our former parent, and those allocated costs are different from the actual costs we have incurred since the Separation. In
some instances, such costs have been higher than the costs allocated to our business prior to the Separation, and we expect such costs
to remain higher in future periods.
There could be significant liability if the distribution is determined to be a taxable transaction.
In connection with the distribution, our former parent received an opinion from outside tax counsel to the effect that the requirements
for tax-free treatment under Section 355 of the Internal Revenue Code (“IRS”) of 1986, as amended, will be satisfied. The opinion
relied on certain facts, assumptions, representations and undertakings from our former parent and us regarding the past and future
conduct of the companies’ respective businesses and other matters. If any of these facts, assumptions, representations or undertakings
were incorrect or not satisfied, we and our stockholders may not be able to rely on the opinion of tax counsel and could be subject to
significant tax liabilities.
Notwithstanding the opinion of tax counsel, the IRS could determine on audit that the Separation is a taxable transaction if it
determines that any of these facts, assumptions, representations or undertakings are incorrect or have been violated or if it disagrees
with the conclusions in the opinion, or for other reasons, including as a result of certain significant changes in the share ownership of
our company or our former parent after the Separation. If the Separation is determined to be taxable for U.S. federal income tax
purposes, our former parent and its stockholders that are subject to U.S. federal income tax could incur significant U.S. federal income
tax liabilities, and we could incur significant liabilities.
We may be unable to engage in certain corporate transactions after the Separation because such transactions could jeopardize the
intended tax-free status of the distribution.
Under the tax matters agreement that we entered into with TEGNA, we are restricted from taking any action that prevents the
distribution and related transactions from being tax-free for U.S. federal income tax purposes. Under the tax matters agreement, for the
two-year period following the distribution, we will need to satisfy certain requirements in order to do any of the following:
•
• Merging, consolidating or liquidating
Entering into any transaction resulting in the acquisition of all or a portion of our stock or assets, whether by merger or otherwise
14
•
•
•
Issuing equity securities beyond certain thresholds
Repurchasing our capital stock beyond certain thresholds
Ceasing to actively conduct our business
These restrictions may limit our ability to pursue certain strategic transactions or other transactions that we may believe to be in the
best interests of our stockholders or that might increase the value of our business. In addition, under the tax matters agreement, we are
required to indemnify TEGNA against any such tax liabilities as a result of the acquisition of our stock or assets, even if we did not
participate in or otherwise facilitate the acquisition.
Risks Relating to our Debt Agreements
Our debt agreements contain restrictions that may limit our flexibility in operating our business.
Our debt agreements contain various covenants that limit our flexibility in operating our businesses, including our ability to engage in
specified types of transactions and requires that a portion of our cash flow from operations be used to service this debt, which reduces
cash flow available for other corporate purposes, including capital expenditures and acquisitions. Subject to certain exceptions, these
covenants restrict our ability and the ability of our subsidiaries to, among other things:
•
•
•
• Make certain payments or distributions
• Dispose of certain property
•
•
Permit liens on current or future assets
Enter into certain corporate transactions
Incur additional indebtedness
Prepay or amend the terms of other indebtedness
Enter into transactions with affiliates
Increases in interest rates could increase interest payable under our variable rate indebtedness.
A significant portion of our outstanding indebtedness includes variable rate indebtedness under our financing arrangements. As a
result of this indebtedness, we are subject to interest rate risk. Our interest rates are based on a floating rate index, and changes in
interest rates could increase the amount of our interest payments and thus negatively impact our future earnings and cash flows.
Although we have entered into interest rate swap agreements on our term loan facility to reduce interest rate volatility, we cannot
assure you we will be able to enter into interest rate swap agreements in the future on acceptable terms or that such swaps or the swaps
we have in place now will be effective. If we do not have sufficient cash flow to make interest payments, we may be required to
refinance all or part of our outstanding debt, sell assets, borrow additional money or sell securities, none of which we can guarantee
we would be able to complete on acceptable terms or at all.
Uncertainty relating to the LIBOR calculation process and potential phasing out of LIBOR after 2021 may adversely affect the
market value of our current or future debt obligations, including our long-term debt instruments and our bank credit facilities.
Regulators and law enforcement agencies in the United Kingdom and elsewhere are conducting civil and criminal investigations into
whether the banks that contributed to the British Bankers’ Association (the “BBA”) in connection with the calculation of daily LIBOR
may have been under-reporting or otherwise manipulating or attempting to manipulate LIBOR. A number of BBA member banks
have entered into settlements with their regulators and law enforcement agencies with respect to this alleged manipulation of
LIBOR. Actions by the BBA or any other administrator of LIBOR, regulators or law enforcement agencies may result in changes to
the manner in which LIBOR is determined, the phasing out of LIBOR or the establishment of alternative reference rates. For example,
on July 27, 2017, the U.K. Financial Conduct Authority announced that it intends to stop persuading or compelling banks to submit
LIBOR rates after 2021. As a result, LIBOR may be discontinued by 2021. Furthermore, in the United States, efforts to identify a set
of alternative U.S. dollar reference interest rates that could replace LIBOR include proposals by the Alternative Reference Rates
Committee of the Federal Reserve Board and the Federal Reserve Bank of New York. At this time, it is not possible to predict whether
any such changes will occur, whether LIBOR will be phased out or any such alternative reference rates or other reforms to LIBOR
will be enacted in the United Kingdom, the United States or elsewhere or the effect that any such changes, phase out, alternative
reference rates or other reforms, if they occur, would have on the amount of interest paid on, or the market value of, our current or
future debt obligations, including our long-term debt instruments and our bank credit facilities. Uncertainty as to the nature of such
potential changes, phase out, alternative reference rates or other reforms may materially adversely affect the trading market for
LIBOR-based securities, including our long-term debt instruments and our bank credit facilities. Reform of, or the replacement or
phasing out of, LIBOR and proposed regulation of LIBOR and other “benchmarks” may materially adversely affect the market value
of, the applicable interest rate on and the amount of interest paid on our current or future debt obligations, including our long-term
debt instruments and our bank credit facilities.
15
Risks Relating to our Common Stock
We do not expect to pay any cash dividends for the foreseeable future.
We intend to retain future earnings to finance and grow our business. As a result, we do not expect to pay any cash dividends for the
foreseeable future. All decisions regarding the payment of dividends will be made in the sole discretion of our Board of Directors from
time to time in accordance with applicable law. There can be no assurance that we will have sufficient surplus under Delaware law to
be able to pay any dividends at any time in the future. This may result from extraordinary cash expenses, actual costs exceeding
contemplated costs, funding of capital expenditures or increases in reserves.
Your percentage of ownership in the Company may be diluted in the future.
In the future, your percentage ownership in the Company may be diluted because of equity awards that we will be granting to our
directors, officers and employees or otherwise as a result of equity issuances for acquisitions or capital market transactions. Such
awards will have a dilutive effect on our earnings per share, which could adversely affect the market price of our common stock. From
time to time, we will issue additional stock-based awards to our employees under our employee benefits plans.
In addition, our amended and restated certificate of incorporation authorizes us to issue, without the approval of our stockholders, one
or more classes or series of preferred stock that have such designation, powers, preferences and relative, participating, optional and
other special rights, including preferences over our common stock with respect to dividends and distributions, as our Board of
Directors generally may determine. The terms of one or more classes or series of preferred stock could dilute the voting power or
reduce the value of our common stock. Similarly, the repurchase or redemption rights or liquidation preferences we could assign to
holders of preferred stock could affect the residual value of the common stock.
Certain provisions of our certificate of incorporation, by-laws, tax matters agreement, separation and distribution agreement,
employee matters agreement, transition services agreement, and Delaware law may discourage takeovers and limit our ability to
use, acquire, or develop certain competing businesses.
Our amended and restated certificate of incorporation and amended and restated by-laws contain certain provisions that may
discourage, delay or prevent a change in our management or control over us. For example, our amended and restated certificate of
incorporation and amended and restated by-laws, collectively:
• Authorize the issuance of preferred stock that could be used by our Board of Directors to thwart a takeover attempt
•
Provide that vacancies on our Board of Directors, including vacancies resulting from an enlargement of our Board of Directors,
may be filled only by a majority vote of directors then in office
Place limits on which stockholders may call special meetings of stockholders, and limit the actions that may be taken at such a meeting
Prohibit stockholder action by written consent
Establish advance notice requirements for nominations of candidates for elections as directors or to bring other business before an
annual meeting of our stockholders
•
•
•
These provisions could discourage potential acquisition proposals and could delay or prevent a change in control, even though a
majority of stockholders may consider such proposal, if effected, desirable. Such provisions could also make it more difficult for third
parties to remove and replace the members of our Board of Directors. Moreover, these provisions may inhibit increases in the trading
price of our common stock that may result from takeover attempts or speculation.
Under the tax matters agreement entered into at the time of the Separation, we agreed to indemnify our former parent for certain tax
related matters, and we may be unable to take certain actions as a result. We are unable to take certain actions because such actions
could jeopardize the tax-free status of the distribution. Such restrictions could be significant, in addition, the Separation and
distribution agreement, the tax matters agreement, the employee matters agreement and the transition services agreement cover
specified indemnification and other matters that may arise after the distribution. The Separation and distribution agreement, the tax
matters agreement, the employee matters agreement and the transition services agreement may have the effect of discouraging or
preventing an acquisition of us or a disposition of our business.
Our amended and restated certificate of incorporation designates the state courts of the State of Delaware, or, if no state court
located in the State of Delaware has jurisdiction, the federal court for the District of Delaware, as the sole and exclusive forum for
certain types of actions and proceedings that may be initiated by our stockholders, which could discourage lawsuits against us and
our directors and officers.
Our amended and restated certificate of incorporation provides that, unless our board of directors otherwise determines, the state
courts of the State of Delaware, or, if no state court located in the State of Delaware has jurisdiction, the federal court for the District
of Delaware, will be the sole and exclusive forum for any derivative action or proceeding brought on our behalf, any action asserting a
claim for or based on a breach of a fiduciary duty owed by any of our current or former directors or officers to us or to our
16
stockholders, including a claim alleging the aiding and abetting of such a breach of fiduciary duty; any action asserting a claim against
us or any of our current or former directors or officers arising pursuant to any provision of the Delaware General Corporation Law (the
“DGCL”) or our amended and restated certificate of incorporation or bylaws; any action asserting a claim relating to or involving us
that is governed by the internal affairs doctrine; or any action asserting an “internal corporate claim” as such term is defined in the
DGCL. This exclusive forum provision may limit the ability of our stockholders to bring a claim in a judicial forum that such
stockholders find favorable for disputes with us or our current or former directors or officers, which may discourage such lawsuits
against us and our current or former directors and officers. Alternatively, if a court outside of Delaware were to find this exclusive
forum provision inapplicable to, or unenforceable in respect of, one or more of the specified types of actions or proceedings described
above, we may incur additional costs associated with resolving such matters in other jurisdictions.
Item 1B. Unresolved Staff Comments. None.
Item 2. Properties. We maintain administrative offices and other facilities to support our operations. We have leases for our principal
executive office in Chicago, Illinois and other offices located in Appleton, Wisconsin; Naperville, Illinois; Santa Monica, California;
and Waltham, Massachusetts. We believe that our facilities are adequate to meet our needs for the immediate future, and that should it
be needed, we will be able to secure additional space to accommodate any such expansion of our operations.
Item 3. Legal Proceedings. From time to time, we may be party to various claims and legal actions arising in the ordinary course of
our business. We do not believe that we have any pending litigation that, separately or in the aggregate, would have a material adverse
effect on our results of operations, financial condition or cash flows. We hereby incorporate by reference Note 10 (Commitments and
Contingencies) to the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and
Supplementary Data” of this Annual Report on Form 10-K.
Item 4. Mine Safety Disclosures. None.
17
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities. Our
common stock is listed on the NYSE under the symbol “CARS.” “When issued” trading of our common stock commenced on the
NYSE on May 15, 2017. “Regular-way” trading began on June 1, 2017, the day of the Separation. Based on reports by the Company’s
transfer agent for our common stock, as of February 22, 2019, there were 5,333 holders of record of our common stock.
Cumulative Stockholder Return Graph. The following graph shows the cumulative total stockholder return for our common stock
during the period from May 18, 2017 to December 31, 2018. The graph also shows the cumulative returns of Standard and Poor’s
(“S&P”) MidCap 400 Index and Research Data Group’s (“RDG”) Internet Composite Index. The comparison assumes $100 was
invested on May 18, 2017 in CARS common stock. The cumulative stockholder return graph for the year ended December 31, 2017,
included in the 2017 Annual Report on Form 10-K, utilized the S&P MidCap 400 Internet Software & Services Index, which was
discontinued as of September 30, 2018.
Purchases of Equity Securities by Issuer. Our share repurchase activity for the three months ended December 31, 2018 is as follows:
Period
October 1 through October 31, 2018 .............
November 1 through November 30, 2018 .....
December 1 through December 31, 2018 ......
Total ...............................................................
Total
Number
of Shares
Purchased (1)
$
469,588
172,362
142,902
784,852
Average
Price Paid
per Share (1)
25.58
25.70
24.89
Total Number of
Shares Purchased
as Part of Publicly
Announced Plans
or Programs (2)
$
469,588
172,362
142,902
784,852
Maximum Dollar
Value of Shares that
May Yet Be
Purchased
Under the Plans
or Programs (3)
(in thousands)
110,797
106,367
102,810
(1) The total number of shares purchased and subsequently retired and the average price paid per share reflects shares purchased
pursuant to the share repurchase program. Our share repurchases may occur through open market purchases or pursuant to a Rule
10b5-1 trading plan.
(2) In March 2018, the Company’s Board of Directors authorized a share repurchase program to acquire up to $200 million of the
Company’s common stock. The Company may repurchase shares from time to time in open market transactions or through
privately negotiated transactions in accordance with applicable federal securities laws. The timing and amounts of any purchases
under the share repurchase program will be based on market conditions and other factors including price. The repurchase program
has a two-year duration, does not require the purchase of any minimum number of shares and may be suspended, modified or
discontinued at any time without prior notice. The Company intends to fund the share repurchase program principally with cash
from operations.
(3) The amounts presented represent the remaining total authorized value to be spent after each month's repurchases.
18
Recent Sales of Unregistered Securities. None.
Use of Proceeds from Registered Securities. None.
Item 6. Selected Financial Data. The selected financial data as of and for the years ended December 31, 2018, 2017 and 2016 are
derived from the audited Consolidated and Combined Financial Statements and related notes included elsewhere in this report. The
selected financial data as of and for the year ended December 31, 2015 are derived from the audited Consolidated and Combined
Financial Statements and related notes not included elsewhere in this report. The selected financial data as of December 31, 2014 and
October 1, 2014 and for the periods of October 1 through December 31, 2014 and January 1 through October 1, 2014 are derived from
our Consolidated and Combined Financial Statements as of and for those periods and are not included elsewhere in this report. The
selected financial data are not necessarily indicative of the results of future operations and should be read in conjunction with
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our Consolidated and Combined
Financial Statements and the related notes included elsewhere in this Annual Report on Form 10-K.
Year Ended December 31,
Oct. 1 - Dec.
31, 2014 (1)
Jan. 1 - Oct.
1, 2014 (2)
2016
2017
2018
2015
662,127 $
83,924
38,809
633,106 $
176,650
176,370
626,262 $
134,256
224,443
596,510 $
157,733
157,838
In thousands, except per share amounts
Statement of Income Data
Total revenues............................................. $
Operating income (3) (4) ................................
Net income (5)..............................................
Earnings per common share and
other data
Earnings per share, basic (6) ........................ $
Earnings per share, diluted (6) .....................
Weighted average number of common
shares outstanding, basic .........................
Weighted average number of common
shares outstanding, diluted.......................
Dividends declared per share...................... $
Balance Sheet Data
Cash and cash equivalents .......................... $
187 $
Total assets.................................................. 2,600,549 2,511,039 2,547,266 2,473,667 2,577,708
Long-term debt (7) .......................................
—
145,939 $
15,963
16,218
71,588
— $
71,727
— $
70,547
— $
71,588
— $
71,588
— $
0.23 $
0.23
2.20 $
2.20
0.55 $
0.55
3.13 $
3.13
2.46 $
2.46
692,159
578,352
20,563 $
25,463 $
71,588
71,588
71,588
70,318
71,661
8,896 $
100 $
—
—
350,015
6,351
575,378
8.04
8.04
71,588
71,588
—
43,767
196,265
—
(1) The selected financial data as of December 31, 2014 and for the period from October 1 through December 31, 2014 includes the
historic accounts of Cars.com, LLC under the previous ownership of Classified Ventures, LLC.
(2) The selected financial data as of October 1, 2014 and for the period from January 1, 2014 through October 1, 2014 includes the
historic accounts of Cars.com, LLC under the ownership of TEGNA. See further discussion under “Business Overview” in Part
II, Item 7., “Management’s Discussion and Analysis of Financial Condition and Results of Operations”.
(3) The year ended December 31, 2018 includes the impact of $9.8 million in consulting services and other costs incurred as part of
our settlement agreement with our stockholder activist; $13.2 million in transaction costs, primarily related to the acquisition of
Dealer Inspire, Inc. and Launch Digital Marketing LLC (referred to collectively as “Dealer Inspire”) and the process to explore
strategic alternatives to enhance shareholder value; $4.4 million related to the sales transformation; $6.8 million in incremental
stock-based compensation; the addition of Dealer Inspire’s business and the incremental costs of being a public company. These
increases were partially offset by the prior year impacts of $5.6 million primarily related to the Separation and $3.6 million
related to the move to our new corporate headquarters location.
(4) The year ended December 31, 2017 includes the impact of incremental costs of being a public company upon the Company’s
separation from TEGNA. See further discussion under “2017 Compared To 2016 – General and administrative” in Part II, Item 7.,
“Management’s Discussion and Analysis of Financial Condition and Results of Operations”.
(5) The year ended December 31, 2017 includes the tax benefit from the write-off of the permanent outside basis difference and the
reduction in the corporate federal income tax rate under the Tax Cuts and Jobs Act. The year ended December 31, 2016 only
includes DealerRater tax expense for the post-acquisition period. There was no tax expense recorded for the year ended December
31, 2015. See further discussion under “2017 Compared To 2016 – Income tax expense (benefit)” in Part II, Item 7., in
“Management’s Discussion and Analysis of Financial Condition and Results of Operations”.
19
(6) The total shares outstanding on May 31, 2017, the date of Separation, was 71.6 million. The total number of shares outstanding at
that date is being utilized for the calculation of both basic and diluted earnings per share for the periods prior to the Separation.
(7) Includes current portion of long-term debt and debt-issuance costs.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. The following discussion and
analysis of our business, financial condition, results of operations and quantitative and qualitative disclosures should be read in
conjunction with our Consolidated and Combined Financial Statements and related notes included elsewhere in this Annual Report on
Form 10-K. This discussion and analysis also contains forward-looking statements and should also be read in conjunction with the
disclosures and information contained in “Note About Forward-Looking Statements” and “Risk Factors” in this Annual Report on Form
10-K. The financial information discussed below and included elsewhere in this Annual Report on Form 10-K may not necessarily reflect
what our financial condition, results of operations and cash flows would have been had we been a stand-alone company during the
applicable periods presented or what our financial condition, results of operations and cash flows may be in the future.
References in this discussion and analysis to “Cars.com,” “we,” “us,” “our” and similar terms refer to Cars.com Inc. and its
subsidiaries, collectively, unless the context indicates otherwise.
Business Overview. Cars.com is a leading two-sided digital automotive marketplace that connects car shoppers with sellers and
original equipment manufacturers (“OEM”s), empowering shoppers with the resources and information to make informed buying
decisions. Our portfolio of brands includes Cars.com, Dealer Inspire and DealerRater, in addition to Auto.com, PickupTrucks.com and
NewCars.com, Dealer Inspire and DealerRater provide digital solutions for car dealers, including cutting-edge dealer websites,
technology and reputation management solutions that improve automotive selling for local dealerships and national OEM brands. In a
rapidly changing market, Cars.com enables automotive dealers and manufacturers with innovative technical solutions and data-driven
intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.
In May 2017, we separated from our former parent company, TEGNA Inc. (“TEGNA”) by means of a spin-off of a newly formed
company, Cars.com Inc. (the “Spin”), which now owns TEGNA’s former digital automotive marketplace business (the “Separation”).
We filed a Registration Statement on Form 10 relating to the Separation with the U.S. Securities and Exchange Commission (the
“SEC”), which was declared effective on May 15, 2017. On May 31, 2017, we made a $650.0 million cash transfer to TEGNA and
TEGNA completed the Separation through a pro rata distribution to its stockholders of all of the outstanding shares of our common
stock. Each holder of TEGNA common stock received one share of our common stock for every three shares of TEGNA common
stock each holder held on May 18, 2017, the record date for the distribution. TEGNA structured the distribution to be tax-free to its
U.S. stockholders for U.S. federal income tax purposes. Our common stock began trading “regular way” on the New York Stock
Exchange on June 1, 2017.
In February 2018, we acquired all of the outstanding stock of Dealer Inspire, Inc. and substantially all of the net assets of Launch Digital
Marketing LLC (the “Acquisition”). The post-Acquisition business related to Dealer Inspire, Inc. and Launch Digital Marketing LLC is
referred to collectively as “Dealer Inspire”. See Note 4 (Business Combination) to the accompanying Consolidated and Combined
Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Overview of Results.
In thousands, except percentages
Revenues ..................................................................
Net income (1) (2).......................................................
Retail revenues as % of total revenues ....................
Wholesale revenues as % of total revenues .............
$
2018
Year Ended December 31,
2017
2016
662,127
38,809
$
87%
13%
626,262
224,443
$
74%
26%
633,106
176,370
73%
27%
(1) The year ended December 31, 2018 includes increased interest expense associated with the Credit Agreement principally utilized
to fund the Separation and the Acquisition; amortization expense associated with intangible assets acquired as part of the
Acquisition; costs associated with the stockholder activist campaign; and incremental transaction costs, primarily related to the
Acquisition and the process to explore strategic alternatives to enhance shareholder value. See “2018 and Recent Highlights”
below.
(2) The year ended December 31, 2017 includes a $102 million income tax benefit, primarily related to the write-off of the permanent
outside basis difference and the reduction in the corporate federal income tax rate under the Tax Cuts and Jobs Act. The year
ended December 31, 2016 only includes DealerRater tax expense for the post-acquisition period. See Note 9 (Income Taxes) to
the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data”
of this Annual Report on Form 10-K.
20
2018 and Recent Highlights.
The Acquisition of Dealer Inspire and Launch Digital Marketing. In February 2018, we completed the acquisition of privately-held
Dealer Inspire, an innovative technology leader that has been rapidly increasing its market share by providing progressive dealer
websites, digital retailing and messaging platform products and a provider of digital marketing services, including paid, organic, social
and creative services. The Acquisition aligns with our strategy of transforming from a listings business to an online media and digital
solutions business. Based on Borrell industry research, automotive dealers are spending three times more on digital solutions than
advertising. The Acquisition may accelerate growth, strengthen the connection between consumers and sellers, and improve dealer
sales thereby increasing the attribution and value delivery between us and the dealer customer. Our results of operations for the year
ended December 31, 2018 include Dealer Inspire’s financial results for the post-acquisition period of February 21, 2018 through
December 31, 2018.
Affiliate Conversions. During the year ended December 31, 2018, we amended our affiliate agreements with The McClatchy
Company (“McClatchy”), tronc, Inc. (“tronc”) and the Washington Post to convert all markets prior to the expiration dates of the
original affiliate agreements. As a result of these early conversions, we successfully migrated approximately 3,500 dealer customers
from our affiliate sales channel into our direct sales channel, and we currently serve 84% of our dealer customers through our direct
sales force. While we will continue to pursue transactions to facilitate early conversions of the remaining affiliate markets, the
remaining affiliate relationships expire between October 1, 2019 and June 30, 2020. We record the revenues associated with converted
markets as Retail revenues, rather than Wholesale revenues in the Consolidated and Combined Statements of Income. See Note 6
(Unfavorable Contracts Liability) to the accompanying Consolidated and Combined Financial Statements included in Part II, Item 8
“Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Technology Transformation. In February 2019, we announced a restructuring of the product and technology team (the “Technology
Transformation”). This restructuring is primarily focused on shifting our technology spend towards innovation, aiming to improve our
speed of product delivery, to enable integration across current and future systems, and to migrate our systems to the cloud. In
connection with the Technology Transformation, we have aligned our product and technology team with our long-term growth
strategy to expand beyond listings to a digital solutions marketplace. As part of this process, we have streamlined the existing teams as
we modernize our technology platform and invested in a more efficient cloud-based infrastructure focused on machine
learning, product innovation and growth. We estimate the pre-tax costs associated with the Technology Transformation will be $8 to
$10 million and primarily consist of employee severance and retention, as well as certain vendor-related costs. We expect to recognize
a substantial portion of these costs in 2019. Further, we expect to achieve cost efficiencies upon completion of the Technology
Transformation.
Sales Transformation. In December 2018, the Company announced a restructuring of the sales team (the “Sales Transformation”),
which reorganized the sales force into teams designed to provide the full range of enhanced services to current customers and a more
tailored structure to win new customers. These changes reflect the expansion of the Company’s business beyond car listings to include
value-added digital solutions such as innovations from Dealer Inspire and DealerRater. The Sales Transformation also reflects a
realignment of territories following the conversion of the majority of the affiliate arrangements. For the year ended December 31,
2018, the Company recorded $4.4 million in Sales Transformation costs, which are included in Marketing and sales in the
Consolidated and Combined Statements of Income.
Strategic Alternatives to Enhance Shareholder Value. In January 2019, we announced we have been conducting a process to explore
strategic alternatives to enhance shareholder value. At the September 28, 2018 meeting, the Board of Directors authorized
management and its external advisors to initiate such a process and we have since been considering a broad range of strategic
alternatives including a potential sale of the Company. There can be no assurance that the strategic alternatives review process will
result in a sale of the Company or other strategic change or outcome. We have not set a timetable for the conclusion of our review of
strategic alternatives, and we do not intend to comment further unless and until the Board of Directors has approved a specific course
of action or we otherwise determined that further disclosure is appropriate or required by law.
Share Repurchase Program. In March 2018, our Board of Directors authorized a two-year share repurchase program to acquire up to
$200 million of our common stock. We may repurchase shares from time to time in open market transactions or through privately
negotiated transactions in accordance with applicable federal securities laws. We intend to fund the share repurchase program
principally with cash from operations. During the year ended December 31, 2018, the Company repurchased and subsequently retired
3.8 million shares for $97.2 million.
21
Key Operating Metrics. We regularly review a number of key metrics to evaluate our business, measure our performance, identify
trends affecting our business, formulate financial projections and make operating and strategic decisions. We also review other key
metrics including dealer customer and consumer satisfaction statistics. Information regarding selected key operating metrics is as
follows:
Year Ended December 31,
2018
2017
% Change
Traffic (Visits) ...............................................................
Average Monthly Unique Visitors ................................
Dealer Customers ..........................................................
Direct Monthly Average Revenue Per Dealer...............
$
445,282,000
18,778,000
19,921
2,098
$
400,873,000
16,798,000
21,296
1,974
11%
12%
(6)%
6%
Traffic (Visits). Traffic and our ability to generate traffic are key to our business. Tracking our traffic performance is a critical
measure. Traffic to the Cars.com network of websites and mobile apps provides value to our advertisers in terms of audience,
awareness, consideration and conversion. In addition to tracking traffic volume and sources, we monitor activity on our properties,
allowing us to innovate and refine our consumer-facing offerings. Traffic is an internal metric representing the number of visits to
Cars.com desktop and mobile properties (web browser and mobile applications). Visits refers to the number of times visitors accessed
Cars.com properties during the period, no matter how many visitors make up those visits. We measure traffic using Adobe Analytics.
Traffic provides an indication of our consumer reach. Although our consumer reach does not directly result in revenue, we believe our
ability to reach diverse demographic audiences is attractive to our dealer customers and national advertisers.
Traffic increases were primarily driven by an increase in search engine optimization and planned strategic marketing investments
aimed at consumer acquisition, engagement and brand awareness amongst auto shopping audiences. Mobile traffic accounted for 67%
and 59% of total Traffic for the years ended December 31, 2018 and 2017, respectively.
Average Monthly Unique Visitors (“UVs”). Measuring unique visitors is important to us because our revenues depend in part on our
ability to enable dealer customers and OEMs to connect with consumers. Growth in unique visitors and consumer traffic to our mobile
applications and websites increases the number of impressions, clicks, leads and other events we can monetize to generate revenue.
We count UVs in a given month as the number of distinct visitors that engage with our platform during that month. Visitors are
identified when a user first visits an individual Cars.com property on an individual device/browser combination or installs one of our
mobile apps on an individual device. If an individual accesses more than one of our web properties or apps or uses more than one
device or browser, each of those unique property/browser/application/device combinations counts towards the number of UVs. We
measure UVs with Adobe Analytics.
UVs increased, primarily driven by an increase in search engine optimization and planned strategic marketing and product investments
aimed at consumer acquisition, engagement and brand awareness amongst auto shopping audiences.
Dealer Customers. Our value to consumers tracks to our ability to showcase the inventory of our dealer and OEM customers. The
larger the advertiser base, the more inventory and options that are available for consumers to review. Dealer customers represents the
car dealerships using our products as of the end of each reporting period. Each physical or virtual dealership location is counted
separately, whether it is a single-location proprietorship or part of a large consolidated dealer group. Multi-franchise dealerships at a
single location are counted as one dealer. Beginning June 30, 2018, this key operating metric includes Dealer Inspire incremental
dealer customers.
Total Dealer customers declined 2% from September 30, 2018. Direct dealer customers decreased 337, primarily due to dealers citing
insufficient lead volume and perceived lower sales conversion, and cutbacks attributable to their own year-end cost reduction
activities.
Total Dealer customers declined 6% from December 31, 2017. Direct dealer customers increased 2,318, resulting from dealer
customers converted from affiliate markets and the addition of incremental customers from Dealer Inspire, partially offset by higher
cancellations.
Average Revenue Per Dealer (“ARPD”). We believe that our ability to grow ARPD is an indicator of the value proposition of our
products and the return on investment our dealer customers realize from our products. We define ARPD as Direct retail revenue
during the period divided by the average number of direct dealer customers during the same period. Dealer Inspire is not included in
ARPD.
22
ARPD increases were primarily driven by the favorable impact of affiliate conversions in certain markets that had higher retail rates.
Factors Affecting Our Financial Performance. Our continued success will depend in part on our ability to address and successfully
manage challenges from all parts of the digital advertising ecosystem. Some challenges are particular to Cars.com, given our history
and situation. The indebtedness we incurred in connection with the Separation in May 2017 and the Acquisition in February 2018 may
limit our ability to make strategic acquisitions or other transactions that we believe to be in the best interests of our stockholders or
that might increase the value of our business. We also are transforming our business toward digital solutions. We are still integrating
Dealer Inspire. We are adapting our go-to-market sales and technology infrastructure as described in the Sales and Technology
Transformation discussion above. We also plan to generate cost efficiencies to fund increased investments in product and marketing to
drive more value delivery to our customers. During 2018, we converted approximately 3,500 Dealer customers from the former
affiliate markets to our direct sales team. In addition, our business is subject to risks related to the larger automotive ecosystem,
including consumer demand and other macroeconomic factors. We have recently observed the beginning of a downturn in the United
States auto market, which has impacted new car sales and thus OEMs’ and dealers’ spending. While our customers continue to
consider cost as a primary factor in choosing partners, we believe that the value we deliver will provide continuity as they evaluate
their spend.
Results of Operations.
Year Ended December 31, 2018 Compared To Year Ended December 31, 2017
In thousands, except percentages
Revenues:
Direct................................................................ $
National advertising .........................................
Other.................................................................
Retail ................................................................
Wholesale.........................................................
Total revenues.............................................
Operating expenses:
Cost of revenues and operations ......................
Product and technology....................................
Marketing and sales .........................................
General and administrative ..............................
Affiliate revenue share .....................................
Depreciation and amortization .........................
Total operating expenses ............................
Operating income .......................................
Nonoperating (expense) income:
Interest expense, net.........................................
Other income, net.............................................
Total nonoperating expense, net ......................
Income before income taxes ............................
Income tax expense (benefit) ...........................
Net income.................................................. $
2018
2017
Increase
(Decrease)
% Change
$
457,651
105,381
16,156
579,188
82,939
662,127
92,367
73,970
232,884
59,684
15,488
103,810
578,203
83,924
333,248
114,178
15,854
463,280
162,982
626,262
65,541
74,162
209,813
44,903
8,948
88,639
492,006
134,256
$
124,403
(8,797)
302
115,908
(80,043)
35,865
26,826
(192)
23,071
14,781
6,540
15,171
86,197
(50,332)
(27,717)
722
(26,995)
56,929
18,120
38,809
$
(12,371)
277
(12,094)
122,162
(102,281)
224,443
(15,346)
445
(14,901)
(65,233)
120,401
$ (185,634)
37%
(8)%
2%
25%
(49)%
6%
41%
0%
11%
33%
73%
17%
18%
(37)%
124%
161%
123%
(53)%
(118)%
(83)%
23
Retail Revenues—Direct. Direct revenues primarily represent online subscription products and digital media solutions sold to dealer
customers who purchase advertising packages to market their vehicle inventory and other aspects of their dealership and websites and
other digital and creative cross-channel marketing solutions sold to dealer customers. Direct revenues is our largest revenue stream,
representing 69.1% and 53.2% of total revenues for the years ended December 31, 2018 and 2017, respectively. Direct revenues grew
by $124.4 million, or 37%, compared to the prior year. The addition of Dealer Inspire’s business since the date of the Acquisition
contributed $53.1 million to the Direct revenues increase. Excluding Dealer Inspire, Direct revenues grew $71.3 million, or 21%,
compared to the prior year driven by an 11% increase in dealer customers and a 6% increase in ARPD. The affiliate market
conversions contributed $88.9 million to Direct revenues measured at the month of each of the conversions, while reducing Wholesale
revenues by $78.8 million (of which $18.7 million relates to the Unfavorable contracts liability amortization). Excluding Dealer
Inspire and affiliate market conversions, Direct revenues declined $16.5 million, primarily due to a 10% decline in Dealer customers.
Direct dealer customers decreased 2% from September 30, 2018. For information related to the affiliate market conversions, see Note
6 (Unfavorable Contracts Liability) to the accompanying Consolidated and Combined Financial Statements included in Part II, Item
8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Retail Revenues—National Advertising. National advertising revenues consists of display advertising sold to advertising agencies
and OEMs, as well as leads sold to OEMs. Display ads are placed throughout the Cars.com website and apps. National advertising
revenues represented 15.9% and 18.2% of total revenues for the years ended December 31, 2018 and 2017, respectively. National
advertising revenues decreased 8%, as OEMs reduced their spending mostly due to the cyclical nature of the auto industry. The
majority of the decline relates to reductions by three OEM customers.
Wholesale Revenues. Wholesale revenues represent the fees we charge for online subscription products sold to dealers by
affiliates. The fees represent approximately 60% of the retail value for the same online subscription products sold by our direct sales
team. Wholesale revenues represented 12.5% and 26.0% of total revenues for the years ended December 31, 2018 and 2017,
respectively. Wholesale revenues decreased primarily due to the affiliate market conversions from Wholesale revenues ($78.8
million, which includes $18.7 million of unfavorable contracts liability amortization) to Direct revenues ($88.9 million). In addition,
excluding the affiliate market conversions, Wholesale revenues declined due to a 13% decline in Dealer customers. For information
related to the affiliate market conversions, see Note 6 (Unfavorable Contracts Liability) to the accompanying Consolidated and
Combined Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report
on Form 10-K.
Cost of revenues and operations. Cost of revenues and operations expenses primarily consist of expenses related to our pay-per-lead
products, third-party costs for processing dealer vehicle inventory, product fulfillment, customer service and related compensation
costs. Cost of revenues and operations expenses represent 14.0% and 10.5% of total revenues for the years ended December 31, 2018
and 2017, respectively. The addition of Dealer Inspire’s business contributed $24.0 million to the overall increase. Excluding Dealer
Inspire, cost of revenues and operations expenses increased due to higher third-party costs related to new product offerings, partially
offset by reduced compensation costs associated with lower headcount.
Product and technology. The product team creates and manages consumer and dealer-facing innovation, manages consumer user
experience and includes the costs associated with our editorial and data strategy teams. The technology team develops and supports
the Cars.com products and website. Product and technology expenses include compensation costs, as well as license fees for vehicle
specifications, search engine optimization, hardware/software maintenance, software licenses, data center and other infrastructure
costs. Product and technology expenses represent 11.2% and 11.8% of total revenues for the years ended December 31, 2018 and
2017, respectively. Product and technology expenses were flat, primarily due to the addition of Dealer Inspire’s business and an
incremental $1.1 million in stock-based compensation, offset by reduced compensation costs associated with lower headcount and
lower third-party costs.
Marketing and sales. Marketing and sales expenses primarily consist of traffic and lead acquisition costs (including search engine
management and other online marketing), TV and online advertising and production of ad creative, market research, trade events and
compensation costs for the marketing, sales support and sales teams. Marketing and sales expenses represent 35.2% and 33.5% of total
revenues for the years ended December 31, 2018 and 2017, respectively. The addition of Dealer Inspire’s business contributed $14.9
million to the overall increase, as we expanded our salesforce to support our new product offerings. Excluding Dealer Inspire,
marketing and sales expenses increased $8.2 million and 3.9%, primarily due to $4.4 million of incremental costs related to the Sales
transformation, as well as planned strategic marketing investments aimed at consumer acquisition, consumer engagement, brand
awareness amongst auto shopping audiences and search engine optimization. Sales compensation costs decreased despite serving
approximately 3,500 incremental dealer customers from converted markets.
General and administrative. General and administrative expenses primarily consist of compensation costs for the finance, legal,
human resources, facilities and other administrative employees. In addition, general and administrative expenses include office space
rent, legal and accounting services, other professional services, transaction-related costs and costs related to the write-off and loss on
assets. General and administrative expenses represent 9.0% and 7.2% of total revenues for the years ended December 31, 2018 and
24
2017, respectively. General and administrative expenses increased $14.8 million and 33%, primarily due to $9.8 million in consulting
services and other costs incurred as part of our settlement agreement with our stockholder activist; $5.7 million in incremental
transaction costs, primarily related to the Acquisition and the process to explore strategic alternatives to enhance shareholder value;
$3.1 million in incremental stock-based compensation; the addition of Dealer Inspire’s business and the incremental costs of being a
public company. These increases were partially offset by $1.6 million in lower costs associated with the Separation of certain
employees and the prior year impacts of $5.0 million related to the Separation and $3.6 million related to the move to our new
corporate headquarters location.
Affiliate revenue share. Affiliate revenue share expenses primarily represent payments made to affiliates pursuant to our affiliate
agreements. Affiliate revenue share expenses increased 73%, primarily due to an increase in costs associated with the early
conversions of the McClatchy, tronc and Washington Post markets, partially offset by amortization of the unfavorable contracts
liability. For information related to the unfavorable contracts liability, see Note 6 (Unfavorable Contracts Liability) to the
accompanying Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and
Supplementary Data” of this Annual Report on Form 10-K.
Depreciation and amortization. Depreciation and amortization expense increased 17%, primarily due to the incremental amortization
expense related to the Acquisition.
Interest expense, net. Interest expense, net increased due to interest associated with the Credit Agreement principally utilized to fund
the Separation and the Acquisition. For information related to our term and revolving loans, see Note 7 (Debt) to the accompanying
Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this
Annual Report on Form 10-K.
Income tax expense (benefit). Effective with the Separation in May 2017, we established a corporate legal entity structure that is
subject to U.S. federal corporate income tax on a stand-alone basis post-Separation. The effective income tax rate, expressed by
calculating the income tax expense as a percentage of Income before income taxes, was 31.8% for the year ended December 31, 2018
and differed from the U.S. federal statutory rate of 21%, primarily due to changes in apportionment factors upon the finalization of the
post-Spin 2017 state tax returns in the fourth quarter of 2018. The income tax benefit for the year ended December 31, 2017 is based
upon seven months of Cars.com, LLC information and twelve months of DealerRater information. For information related to income
taxes, see Note 9 (Income Taxes) to the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial
Statements and Supplementary Data” of this Annual Report on Form 10-K.
25
Year Ended December 31, 2017 Compared To Year Ended December 31, 2016
In thousands, except percentages
Revenues:
Direct ...............................................................
National advertising.........................................
Other ................................................................
Retail................................................................
Wholesale ........................................................
Total revenues..................................................
$
Operating expenses:
Cost of revenues and operations......................
Product and technology ...................................
Marketing and sales .........................................
General and administrative ..............................
Affiliate revenue share.....................................
Depreciation and amortization.........................
Total operating expenses............................
Operating income..................................
Nonoperating (expense) income:
Interest (expense) income, net .........................
Other income, net ............................................
Total nonoperating expense, net ......................
Income before income taxes.......................
Income tax (benefit) expense................
Net income............................................
$
*** Not meaningful
2017
2016
Increase
(Decrease)
% Change
$
333,248
114,178
15,854
463,280
162,982
626,262
65,541
74,162
209,813
44,903
8,948
88,639
492,006
134,256
(12,371)
277
(12,094)
122,162
(102,281)
$
224,443
333,424
114,335
15,017
462,776
170,330
633,106
56,794
73,070
211,032
23,925
8,529
83,106
456,456
176,650
94
214
308
176,958
588
176,370
$
(176)
(157)
837
504
(7,348)
(6,844)
8,747
1,092
(1,219)
20,978
419
5,533
35,550
(42,394)
(12,465)
63
(12,402)
(54,796)
(102,869)
48,073
$
0%
0%
6%
0%
(4)%
(1)%
15%
1%
(1)%
88%
5%
7%
8%
(24)%
***
29%
***
(31)%
***
27%
Retail Revenues—Direct. Direct revenues was flat, reflecting a decrease in average revenue per dealer, offset by an increase in
average dealer count.
Retail Revenues—National Advertising. National advertising revenues was flat due to a decrease in display advertising, offset by a
higher volume of leads sold to OEMs.
Retail Revenues—Other. Other revenues includes revenues from (1) vehicle listing data sold to third-parties, (2) new vehicle leads
sold to third-parties and (3) peer-to-peer vehicle advertising. Other revenues increased, primarily due to higher volume of leads sold to
third-parties and an increase in volume of data sales.
Wholesale Revenues. Wholesale revenues decreased, reflecting a decline in average dealer count, partially offset by an increase in
average revenue per dealer.
Cost of revenues and operations. Cost of revenues and operations expenses represent 10.5% and 9.0% of total revenues for the years
ended December 31, 2017 and 2016, respectively. Cost of revenues and operations expenses increased, primarily due to a higher
volume of pay-per-lead product sales.
Product and technology. Product and technology expenses represent 11.8% and 11.5% of total revenues for the years ended
December 31, 2017 and 2016, respectively. Product and technology expenses increased, primarily due to the acquisition of
DealerRater in August 2016 and the additional costs associated with our data strategy team.
Marketing and sales. Marketing and sales expenses represent 33.5% and 33.3% of total revenues for the years ended December 31,
2017 and 2016, respectively. Marketing and sales expenses decreased, primarily due to the cost efficiencies in sales offset by higher
spend on TV and online consumer advertising.
General and administrative. General and administrative expenses represent 7.2% and 3.8% of total revenues for the years ended
December 31, 2017 and 2016, respectively. General and administrative expenses increased, primarily due to $8.0 million of
incremental costs of being a public company, $2.6 million of stock-based compensation cost and $12.9 million of costs primarily
related to the Separation and the corporate headquarters office relocation.
26
Affiliate revenue share. Affiliate revenue share expenses increased 5%, primarily due to more dealer customers subject to revenue
share.
Depreciation and amortization. Depreciation and amortization expense increased, primarily due to the incremental amortization
expense related to the acquisition of DealerRater in August 2016, increased depreciation expense related to the accelerated
depreciation of assets in our former corporate headquarters location and increased depreciation related to the acquisition of assets
related to our new corporate headquarters location.
Interest (expense) income, net. Interest expense, net for the year ended December 31, 2017 was related to our new Credit Agreement
entered into in connection with the Separation in May 2017. Prior to the Separation, the Company had no debt. For additional
information, see Note 7 (Debt) to the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial
Statements and Supplementary Data” of this Annual Report on Form 10-K.
Income tax (benefit) expense. The effective tax rate, expressed by calculating the income tax benefit as a percentage of income before
income taxes, was (83.7)% for 2017 and differed from the federal statutory rate of 35% primarily because of the non-cash income tax
benefits of $16 million, $51 million and $80 million related to pre-Separation earnings, the cash tax on which is the responsibility of
TEGNA, the write-off of the permanent outside basis difference resulting from the change in the tax status of the Cars.com, LLC
flow-through entity and the reduction in the corporate federal income tax rate, respectively. For information related to income taxes,
see Note 9 (Income Taxes) to the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements
and Supplementary Data” of this Annual Report on Form 10-K.
Liquidity and Capital Resources
Overview. As of December 31, 2018, cash and cash equivalents were $25.5 million. Our primary sources of liquidity are cash flows
from operations, available cash reserves and debt capacity available under our credit facilities. Our operations have generated positive
cash flows in 2018, 2017 and 2016 which, along with our term and revolving loans described below, provides adequate liquidity to
meet our business needs, including those for investments and strategic acquisitions. In addition, we may raise additional funds through
other public or private debt or equity financings. The tax matters agreement that we entered into with TEGNA prior to the distribution
included restrictions that may limit our ability to pursue certain strategic transactions or other transactions that we may believe to be in
the best interests of our stockholders, or that might increase the value of our business. Under the tax matters agreement, for the two-
year period following the distribution, we are prohibited, except in certain circumstances, from: entering into any transaction resulting
in the acquisition of all or a portion of our stock or assets, whether by merger or otherwise; merging, consolidating or liquidating;
issuing equity securities beyond certain thresholds; repurchasing our capital stock beyond certain thresholds; and ceasing to actively
conduct our business. See Part I, Item 1A., “Risk Factors” of this Annual Report on Form 10-K.
Credit Agreement. On May 31, 2017, we and certain of our domestic wholly-owned subsidiaries (collectively, the “Guarantors”)
entered into a Credit Agreement with the lenders named therein. The Credit Agreement matures on May 31, 2022 and includes (a)
revolving loan commitments in an aggregate principal amount of up to $450 million (of which up to $25 million may be in the form of
letters of credit at our request) and (b) term loans in an aggregate principal amount of $450 million. Interest on the borrowings under
the Credit Agreement is payable based on either (i) the London Interbank Offered Rate (“LIBOR”) or (ii) the Alternate Base Rate
(“ABR”), as defined in the Credit Agreement, in either case plus an applicable margin and fees which, after the second full fiscal
quarter following the closing date, is based upon its total net leverage ratio. The ABR is the greater of (a) the prime rate, (b) the New
York Fed Bank Rate plus 50 basis points or (c) adjusted LIBOR, which is computed as the LIBOR Screen Rate at 11:00 AM on such
day. The applicable margin varies between 1.25% to 2.0% for LIBOR borrowings and 0.25% to 1.0% for ABR borrowings, depending
on the Company’s net leverage ratio.
On May 31, 2017, we borrowed $675 million to fund a $650 million cash payment to TEGNA immediately prior to the distribution, to
pay fees and expenses related to the Separation and to fund working capital. The term loan requires quarterly amortization payments
which commenced on September 30, 2017. Debt issuance costs were $4.1 million at December 31, 2018. These debt issuance costs
are recorded as a reduction of debt and the debt is accreted using the effective interest method with the amortization recorded in
Interest expense, net on the Consolidated and Combined Statements of Income.
Term Loan and Revolving Loan. As of December 31, 2018, the outstanding borrowings amount under the term loan was $416.3
million and the interest rate in effect was 4.1%, and the outstanding borrowings under the revolving loan were $280.0 million and the
interest rate in effect was 4.3%. During the year ended December 31, 2018, we borrowed $165.0 million under the revolving loan to
fund the Acquisition and $30.0 million to fund share repurchases. We also made $60.0 million in voluntary revolving loan payments
and $22.5 million in quarterly term loan payments. As of December 31, 2018, we were permitted to borrow an aggregate of $170.0
million under the revolving loan. Our borrowings are limited by our net leverage ratio, which was 2.9 to 1.0 as of December 31, 2018.
Debt Guarantors, Collateral, Covenants and Restrictions. The obligations under the Credit Agreement are guaranteed by the
Guarantors. The Guarantors secured their respective obligations under the Credit Agreement by granting liens in favor of the agent on
substantially all of their assets. The terms of the Credit Agreement include representations and warranties, affirmative and negative
covenants (including certain financial covenants) and events of default that are customary for credit facilities of this nature. The
27
negative covenants place restrictions and limitations on our ability to incur additional indebtedness, make distributions or other
restricted payments, create liens, make certain equity or debt investments, engage in mergers or consolidations and engage in certain
transactions with affiliates. As of December 31, 2018, we remained in compliance with the covenants under our various credit
agreements.
Interest Rate Swap. The interest rate on borrowings under our Term Loan is floating and, therefore, subject to fluctuations. In order to
manage the risk associated with changes in interest rates on our borrowing under our Term Loan, we entered into an interest rate swap
agreement (the “Swap”) effective December 31, 2018. Under the terms of the Swap, we are locked into a fixed rate of interest of
2.96% plus an applicable margin, as defined in our Credit Agreement, on a notional amount of $300 million. As of December 31,
2018, the fair value of the Swap was zero. The Swap is designated as a cash flow hedge of interest rate risk and recorded at fair value
in Other assets on the Consolidated and Combined Balance Sheets. Any gains or losses on the Swap will be reported as a component
of Accumulated comprehensive income (loss) until reclassed to Interest (expense) income, net in the same period the hedge
transaction impacts earnings.
Share Repurchase Program. In March 2018, our Board of Directors authorized a two-year share repurchase program to acquire up to
$200 million of our common stock. We may repurchase shares from time to time in open market transactions or through privately
negotiated transactions in accordance with applicable federal securities laws. The timing and amounts of any purchases under the
share repurchase program will be based on market conditions and other factors including price. The repurchase program has a two-
year duration, does not require the purchase of any minimum number of shares and may be suspended, modified or discontinued at
any time without prior notice. We intend to fund the share repurchase program principally with cash from operations. During the year
ended December 31, 2018, the Company repurchased and subsequently retired 3.8 million shares for $97.2 million.
Cash Flows. Details of our cash flows are as follows (in thousands):
Net cash provided by (used in):
Operating activities.........................................................
Investing activities..........................................................
Financing activities.........................................................
Net change in cash and cash equivalents .............................
$
$
Year Ended December 31,
2018
2017
Change
163,548
(171,375)
12,727
4,900
$
$
185,929
(32,774)
(141,488)
11,667
$
$
(22,381)
(138,601)
154,215
(6,767)
Operating Activities. The decrease in cash provided by operating activities is primarily due to higher interest payments related to our
term and revolving loans; costs associated with the stockholder activist campaign; incremental transaction costs, primarily related to
the Acquisition and the process to explore strategic alternatives to enhance shareholder value; and the cash settlement of Dealer
Inspire’s unvested equity awards, partially offset by lower cash tax payments and other changes in operating assets and liabilities.
Current year cash flow was also impacted by $25.5 million in marketing support payments associated with the early conversion of
affiliate markets. During the year ended December 31, 2017, we also received $15.8 million in cash from the lessor for lease
incentives related to the move to our new corporate headquarters location.
Investing Activities. The increase in cash used in investing activities is primarily due to the Acquisition. For information related to the
Acquisition, see Note 4 (Business Combination) to the Consolidated and Combined Financial Statements included in Part II, Item 8.,
“Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Financing Activities. The increase in cash provided by financing activities is primarily driven by net revolving loan borrowings of
$135.0 million to fund the Acquisition and share repurchases, partially offset by $22.5 million in quarterly term loan payments.
During the year ended December 31, 2017, cash used in financing activities was primarily driven by transactions with TEGNA and
payments of long-term debt. Prior to the Separation, TEGNA utilized a centralized approach to cash management and the financing of
its operations. Under this approach, we provided funds to TEGNA and vice versa until the cash distribution to TEGNA at the time of
the Separation. Thus, the net cash flow between TEGNA and us was presented as a financing activity. For additional information, see
Note 7 (Debt) to the accompanying Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial
Statements and Supplementary Data” of this Annual Report on Form 10-K.
28
Contractual Obligations. As of December 31, 2018, we had the following obligations and commitments to make future payments
under contracts, contractual obligations and commercial commitments (in thousands):
Contractual Obligations
Operating leases (1).... $
Long-term debt (2) .....
Interest on debt (3) .....
Other
obligations (4) .........
Total.......................... $
Total
56,134
696,250
98,487
$
2019
2020
Payments due by period
2022
2021
$
5,034
28,125
30,486
$
4,368
33,750
29,266
$
4,013
39,375
27,767
$
3,751
595,000
10,968
2023
3,850
—
—
Thereafter
$
35,118
—
—
27,403
878,274
$
25,703
89,348
$
1,700
69,084
$
—
71,155
$
—
609,719
$
—
3,850
$
—
35,118
(1) In the first quarter of 2019, we will adopt Accounting Standards Update 2016-02, Leases (ASU 2016-02). As part of the adoption
of ASU 2016-02, we will recognize right-of-use assets and lease liabilities for operating leases, which are principally related to
real estate on its Consolidated and Combined Balance Sheets, with no material impact to its Consolidated and Combined
Statements of Income and Consolidated and Combined Statements of Cash Flows. See Note 3 (Recent Accounting
Pronouncements) to the accompanying Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial
Statements and Supplementary Data” of this Annual Report on Form 10-K.
(2) Long-term debt includes future principal payments on long-term borrowings through scheduled maturity dates. Excluded from
these amounts are the amortization of debt issuance and other costs related to indebtedness.
(3) Interest payments for variable rate debt were calculated using interest rates as of December 31, 2018 and considered scheduled
amortization payments primarily on the term and revolving loans.
(4) Other obligations represents commitments under certain vendor and other contracts.
Commitments and Contingencies. For information related to commitments and contingencies, see Note 10 (Commitments and
Contingencies) to the accompanying Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial
Statements and Supplementary Data” of this Annual Report on Form 10-K.
Off-Balance Sheet Arrangements. We do not have any material off-balance sheet arrangements.
Critical Accounting Policies and Estimates. The preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make estimates and assumptions about future events that
affect the amounts reported in the financial statements and accompanying notes. Actual results could differ significantly from those
estimates. We believe the following discussion addresses our most critical accounting policies, which are those that are important to
the presentation of our financial condition and results of operations and require management’s most subjective and complex
judgments.
Revenue Recognition. We account for a customer arrangement when we and the customer have an approved contract that specifies the
rights and obligations of each party and the payment terms, and we believe it is probable we will collect substantially all of the
consideration to which we will be entitled in exchange for the services that will be provided to the customer. We allocate the
contractual transaction price to each distinct performance obligation and recognize revenue when it satisfies a performance obligation
by providing a service to a customer. Revenue is generated through our direct sales force (Retail revenues) and affiliate sales channels
(Wholesale revenues).
Online Subscription Advertising Products and Services Revenue. Our primary source of Retail revenues and Wholesale revenues are
through the sale of online subscription advertising products to dealer customers through varying levels of subscription packages. Our
subscription packages provide the dealer customer’s available new and used vehicle inventory to in-market shoppers on the Cars.com
website. The subscription packages are generally a fixed price arrangement with a one-year contract term that is automatically
renewed, typically on a month-to month basis. We recognize subscription package revenues ratably as the service is provided over the
contract term. Online subscription advertising products and services revenue is recorded in Retail revenues and Wholesale revenues in
the Consolidated and Combined Statements of Income.
We also offer our customers several add-on products to the subscription packages. Add-on products include premium advertising
products that can be uniquely tailored to an individual dealer customer’s current needs. We do not sell add-on products separately
from the subscription packages as the customer cannot benefit from add-on products on their own. Therefore, the subscription
packages and add-on products are combined as a single performance obligation, and we recognize the related revenue ratably as the
services are provided over the contract term.
29
As a result of the Acquisition, we also provide services, including hosting, related to flexible, custom designed website platforms
supporting highly personalized digital marketing campaigns, digital retailing and messaging platform products. We recognize revenue
related to these services ratably as the service is provided over the contract term. The related revenue is recorded in Retail revenues in
the Consolidated and Combined Statements of Income.
Our affiliates also sell online subscription advertising products to dealer customers, and we earn Wholesale revenues through our
affiliate agreements. Affiliates are assigned certain sales territories in which they sell our products. Under these agreements, we charge
the affiliates 60% of the corresponding Cars.com retail rate for products sold to affiliate dealers. We recognize Wholesale revenues
ratably as the service is provided over the contract term. In situations where our direct sales force sells our products within an
affiliate’s assigned territory, we pay the affiliate a revenue share which is classified as Affiliate revenue share in the Consolidated and
Combined Statements of Income. Wholesale revenues also include the amortization of the Unfavorable contracts liability. For
information related to the Unfavorable contracts liability, see Note 6 (Unfavorable Contracts Liability) to the accompanying
Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this
Annual Report on Form 10-K.
Display Advertising Products and Services Revenue. We also earn revenue through the sale of display advertising on our website to
national advertisers, pursuant to transaction-based contracts, which are billed for impressions delivered or click-throughs on their
advertisements. An impression is the display of an advertisement to an end-user on the website and is a measure of volume. A click-
through occurs when an end-user clicks on an impression. We recognize revenue as the impressions or click-throughs are delivered. If
the impressions or click-throughs delivered are less than the amount invoiced to the customer, the difference is recorded as deferred
revenue and recognized as revenue when earned. Display advertising products revenue is recorded in Retail revenues in the
Consolidated and Combined Statements of Income.
As a result of the Acquisition, we also provide services related to customized digital marketing and customer acquisition services,
including paid, organic, social and creative services. We recognize revenue related to these services at the point in time the service is
provided. The related revenue is recorded in Retail revenues in the Consolidated and Combined Statements of Income.
Pay Per Lead Revenue. We also sell leads, which are connections from consumers to dealer customers in the form of phone calls,
emails and text messages, to dealer customers, OEMs and third-party resellers. We recognize pay per lead revenue primarily on a per-
lead basis at the point in time in which the lead has been delivered. Revenue related to pay per lead is recorded in Retail revenues and
Wholesale revenues in the Consolidated and Combined Statements of Income.
Other Revenue. Other revenue primarily includes revenues related to vehicle listing data sold to third-parties and peer-to-peer vehicle
advertising. We recognize other revenue either ratably as the services are provided or at the point in time the services have been
performed. Other revenue is recorded in Retail revenues in the Consolidated and Combined Statements of Income.
Goodwill. Goodwill represents the excess of acquisition cost over the fair value of assets acquired, including identifiable intangible
assets, net of liabilities assumed. Goodwill is tested for impairment on an annual basis or between annual tests if events occur or
circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. Our
goodwill is tested for impairment at a level referred to as the reporting unit. The level at which we test goodwill for impairment
requires us to determine whether the operations below the business segment level constitute a business for which discrete financial
information is available and segment management regularly reviews the operating results. We have determined that Cars.com operates
as a single reporting unit.
The process of estimating the fair value of goodwill is subjective and requires us to make estimates that may significantly impact the
outcome of the analysis. A qualitative assessment is performed at least annually and considers events and circumstances such as
macroeconomic conditions, industry and market conditions, cost factors and overall financial performance, as well as company
specifications. If after performing this assessment, we conclude it is more likely than not that the fair value of the reporting unit is less
than its carrying amount, then we perform the quantitative test.
Under the quantitative test, a goodwill impairment is identified by comparing the fair value of the reporting unit to the carrying
amount, including goodwill. If the carrying amount of the reporting unit exceeds the fair value of the reporting unit, goodwill is
considered impaired and an impairment charge is recognized in an amount equal to the excess, not to exceed the carrying amount of
goodwill.
30
We estimated the fair value of the reporting unit with an income approach using the discounted cash flow (“DCF”) analysis and we
also considered a market-based valuation methodology using comparable public company trading values. Determining fair value
requires the exercise of significant judgments, including the amount and timing of expected future cash flows, long-term growth rates,
the discount rate and relevant comparable public company earnings multiples. The cash flows employed in the DCF analysis are based
on our best estimate of future sales, earnings and cash flows after considering factors such as general market conditions and recent
operating performance. The discount rate utilized in the DCF analysis is based on the reporting unit’s weighted-average cost of
capital, which takes into account the relative weights of each component of capital structure (equity and debt) and represents the
expected cost of new capital, adjusted as appropriate to consider the risk inherent in future cash flows of our reporting unit. The result
of the test indicated that the estimated fair value of our reporting unit exceeded the carrying value.
Impairment assessment inherently involves management judgments regarding a number of assumptions described above. The
reporting unit fair value also depends on the future strength of the U.S. economy. New and developing competition as well as
technological change could also adversely affect future fair value estimates. Due to the many variables inherent in the estimation of a
reporting unit’s fair value and the relative size of our recorded goodwill, differences in assumptions could have a material effect on the
estimated fair values.
Indefinite Lived Intangible. In connection with our acquisition by TEGNA, we recorded an intangible asset with an indefinite life
associated with the Cars.com trade name. The indefinite lived intangible asset is tested annually, or more often if circumstances
dictate, for impairment and is written down to fair value as required. The estimate of fair value is determined using the “relief from
royalty” methodology, which is a variation of the income approach. The discount rate assumption is based on an assessment of the risk
inherent in the projected future cash flows generated by the trade name intangible asset. Based on the results of our 2018 annual
impairment test of the indefinite lived intangible asset, there was no indication that the carrying values of the indefinite lived
intangible assets were impaired. Although the trade name asset is not currently impaired, changes in future market rates or decreases
in future cash flows and growth rates could result in an impairment charge in a future period.
Definite Lived Amortizable Intangibles. Our amortizable intangible assets consist mainly of customer relationships and acquired
software. These asset values are amortized systematically over their estimated useful lives. An impairment test of these assets would
be triggered if the undiscounted cash flows from the related asset group (business unit) were to be less than the asset carrying
value. Changes in circumstances, such as technological advances or changes to our business model or capital strategy, could result in
actual useful lives differing from our estimates. If an impairment indicator is present, we review our amortizable intangible assets for
potential impairment at the asset group level by comparing the carrying value of such assets with the expected undiscounted cash
flows to be generated by the asset group. Based on the results of our 2018 annual impairment test of the amortizable lived intangible
asset, there was no indication that the carrying values of the indefinite lived intangible assets were impaired.
Income Taxes. We account for income taxes according to the asset and liability method. Under this method, deferred income tax
assets and liabilities are determined based on the estimated future tax effects of temporary differences between the financial statement
carrying value and tax basis of assets and liabilities, as measured by current enacted tax rates. The effect of a tax rate change on
deferred tax assets and liabilities is recognized in operations in the period that includes the enactment date of the change. We assess
the recoverability of our deferred tax assets on a quarterly basis, considering all positive and negative evidence. A valuation allowance
is recorded against deferred tax assets if it is more likely than not that some portion of the deferred tax assets will not be realized.
Uncertain tax positions that relate to deferred tax assets are recorded against deferred tax assets; otherwise, uncertain tax positions are
recorded as either a current or noncurrent liability in the Consolidated and Combined Balance Sheets. See Note 9 (Income Taxes) to
the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of
this Annual Report on Form 10-K.
Recent Accounting Pronouncements. For information related to recent accounting pronouncements, see Note 3 (Recent Accounting
Pronouncements) to the Consolidated and Combined Financial Statements included in Part II, Item 8., “Financial Statements and
Supplementary Data” of this Annual Report on Form 10-K.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk. Market risk represents the risk of loss that may affect our
financial position due to adverse changes in financial market prices and rates. We are exposed to market risks related to changes in
interest rates and foreign currency exchange risk.
31
Interest Rate Risk. The interest rate on borrowings under our Term Loan is floating and, therefore, subject to fluctuations. In order to
manage the risk associated with changes in interest rates on our borrowing under the Term Loan, we entered into an interest rate swap
(the “Swap”) effective December 31, 2018. Under the terms of the Swap, we are locked into a fixed rate of interest of 2.96% plus an
applicable margin, as defined in the Credit Agreement, on a notional amount of $300 million. As of December 31, 2018, the fair value
of the Swap was zero. The Swap is designated as a cash flow hedge of interest rate risk and recorded at fair value in Other assets on
the Consolidated and Combined Balance Sheets. Any gains or losses on the Swap will be reported as a component of Accumulated
comprehensive income (loss) until reclassed to Interest (expense) income, net in the same period the hedge transaction impacts
earnings. Based on the value of our unhedged indebtedness at December 31, 2018, a 100 basis point increase in interest rates would
result in a corresponding increase in our interest expense of $4.0 million annually.
Foreign Currency Exchange Risk. Historically, as our operations and sales have been primarily in the United States, we have not
faced any significant foreign currency risk. With the acquisitions of DealerRater in August 2016 and Dealer Inspire in February 2018,
we acquired a limited number of Canadian dealer customers, some of which are billed in Canadian dollars. Any foreign currency
exchange rate fluctuations have been and are anticipated to be immaterial. If we plan for additional international expansion, our risks
associated with fluctuation in currency rates will become greater, and we will continue to reassess our approach to managing this risk.
Item 8. Financial Statements and Supplementary Data.
32
Report of Independent Registered Public Accounting Firm
To the Stockholders and the Board of Directors of Cars.com Inc.
Opinion on the Financial Statements
We have audited the accompanying Consolidated and Combined Balance Sheets of Cars.com Inc. (the Company) as of December 31,
2018 and 2017, the related Consolidated and Combined Statements of Income, Stockholders’ Equity and Cash Flows for each of the
three years in the period ended December 31, 2018, and the related notes and financial statement schedule listed in the index at Item
15(a) (2) (collectively referred to as the “Consolidated and Combined Financial Statements”). In our opinion, the Consolidated and
Combined Financial Statements present fairly, in all material respects, the financial position of the Company at December 31, 2018
and 2017, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2018, in
conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(PCAOB), the Company’s internal control over financial reporting as of December 31, 2018, based on criteria established in Internal
Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013
framework) and our report dated February 28, 2019 expressed an unqualified opinion thereon.
Basis for Opinion
These financial statements are the responsibility of the Company‘s management. Our responsibility is to express an opinion on the
Company‘s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to
be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to
error or fraud, and performing procedures that respond to those risks. Such procedures include examining, on a test basis, evidence
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used
and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe
that our audits provide a reasonable basis for our opinion.
We have served as the Company’s auditor since 2016.
/s/ Ernst & Young LLP
Chicago, Illinois
February 28, 2019
33
Report of Independent Registered Public Accounting Firm
To the Stockholders and the Board of Directors of Cars.com Inc.
Opinion on Internal Control over Financial Reporting
We have audited Cars.com Inc.’s internal control over financial reporting as of December 31, 2018, based on criteria established in
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013
framework) (the COSO criteria). In our opinion, Cars.com Inc. (the Company) maintained, in all material respects, effective internal
control over financial reporting as of December 31, 2018, based on the COSO criteria.
As indicated in the accompanying Management’s Report on Internal Control over Financial Reporting, management’s assessment of
and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Dealer Inspire
Inc. and Launch Digital Marketing (collectively, Dealer Inspire), which is included in the 2018 Consolidated and Combined Financial
Statements of the Company and constitute 7% of total assets as of December 31, 2018 and 8% of revenues for the year ended
December 31, 2018. Our audit of internal control over financial reporting of the Company also did not include an evaluation of the
internal control over financial reporting of Dealer Inspire.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(PCAOB), the Consolidated and Combined Balance Sheets of Cars.com Inc. as of December 31, 2018 and 2017, the related
Consolidated and Combined Statements of Income, Stockholders’ Equity and Cash Flows for each of the three years in the period
ended December 31, 2018, and the related notes and financial statement schedule listed in the index at Item 15(a) (2) and our report
dated February 28, 2019 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of
the effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control
over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based
on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange
Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such
other procedures as we consider necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorization of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect
on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ Ernst & Young LLP
Chicago, Illinois
February 28, 2019
34
Cars.com Inc.
Consolidated and Combined Balance Sheets
(In thousands, except per share data)
Assets
Current assets:
Cash and cash equivalents......................................................................................... $
Accounts receivable, net ...........................................................................................
Prepaid expenses .......................................................................................................
Other current assets ...................................................................................................
Total current assets ..............................................................................................
Property and equipment, net ...........................................................................................
Goodwill .........................................................................................................................
Intangible assets, net.......................................................................................................
Investments and other assets...........................................................................................
Total assets........................................................................................................... $
Liabilities and stockholders' equity
Current liabilities:
Accounts payable ...................................................................................................... $
Accrued compensation ..............................................................................................
Unfavorable contracts liability ..................................................................................
Current portion of long-term debt .............................................................................
Other accrued liabilities ............................................................................................
Total current liabilities.........................................................................................
Noncurrent liabilities:
Unfavorable contracts liability ..................................................................................
Long-term debt..........................................................................................................
Deferred tax liability .................................................................................................
Other noncurrent liabilities .......................................................................................
Total noncurrent liabilities...................................................................................
Total liabilities .....................................................................................................
Commitments and contingencies
Stockholders' equity:
Preferred Stock at par, $0.01 par value; 5,000 shares authorized; no shares
issued and outstanding as of December 31, 2018 and December 31, 2017.................
Common Stock at par, $0.01 par value; 300,000 shares authorized; 68,262
and 71,628 shares issued and outstanding as of December 31, 2018
and December 31, 2017, respectively..........................................................................
Additional paid-in capital ...............................................................................................
Retained earnings............................................................................................................
Total stockholders' equity ...............................................................................................
Total liabilities and stockholders' equity ........................................................................ $
December 31,
2018
2017
$
$
$
25,463
108,921
9,264
10,289
153,937
41,482
884,449
1,510,410
10,271
2,600,549
11,631
16,821
18,885
26,853
36,520
110,710
—
665,306
177,916
19,694
862,916
973,626
20,563
100,857
11,408
9,811
142,639
39,740
788,107
1,529,500
11,053
2,511,039
6,581
14,185
25,200
21,158
23,025
90,149
18,885
557,194
146,482
19,201
741,762
831,911
—
—
683
1,508,001
118,239
1,626,923
2,600,549
$
716
1,501,830
176,582
1,679,128
2,511,039
The accompanying notes are an integral part of these Consolidated and Combined Financial Statements.
35
Cars.com Inc.
Consolidated and Combined Statements of Income
(In thousands, except per share data)
2018
Year Ended December 31,
2017
2016
Revenues:
Retail ..........................................................................
Wholesale (1) ...............................................................
Total revenues .......................................................
$
Operating expenses:
Cost of revenues and operations.................................
Product and technology ..............................................
Marketing and sales....................................................
General and administrative.........................................
Affiliate revenue share ...............................................
Depreciation and amortization ...................................
Total operating expenses.......................................
Operating income ............................................
Nonoperating (expense) income:
Interest (expense) income, net....................................
Other income, net .......................................................
Total nonoperating (expense) income, net............
Income before income taxes .................................
Income tax expense (benefit) ................................
Net income.......................................................
Weighted-average common shares outstanding:
Basic.................................................................................
Diluted..............................................................................
Earnings per share:
Basic.................................................................................
Diluted..............................................................................
$
$
$
$
579,188
82,939
662,127
92,367
73,970
232,884
59,684
15,488
103,810
578,203
83,924
(27,717)
722
(26,995)
56,929
18,120
38,809
70,318
70,547
$
$
463,280
162,982
626,262
65,541
74,162
209,813
44,903
8,948
88,639
492,006
134,256
(12,371)
277
(12,094)
122,162
(102,281)
224,443
71,661
71,727
$
0.55
0.55
$
3.13
3.13
462,776
170,330
633,106
56,794
73,070
211,032
23,925
8,529
83,106
456,456
176,650
94
214
308
176,958
588
176,370
71,588
71,588
2.46
2.46
The accompanying notes are an integral part of these Consolidated and Combined Financial Statements.
(1) For information related to related party transactions, see Note 15 (Related Party).
36
.
c
n
I
m
o
c
.
s
r
a
C
y
t
i
u
q
E
’
s
r
e
d
l
o
h
k
c
o
t
S
f
o
i
s
t
n
e
m
e
t
a
t
S
d
e
n
b
m
o
C
d
n
a
d
e
t
a
d
i
l
o
s
n
o
C
)
s
d
n
a
s
u
o
h
t
n
I
(
l
a
n
o
i
t
i
d
d
A
n
i
-
d
i
a
P
l
a
t
i
p
a
C
k
c
o
t
S
n
o
m
m
o
C
k
c
o
t
S
d
e
r
r
e
f
e
r
P
t
n
u
o
m
A
s
e
r
a
h
S
t
n
u
o
m
A
s
e
r
a
h
S
'
s
r
e
d
l
o
h
k
c
o
t
S
y
t
i
u
q
E
9
1
5
,
4
0
3
,
2
$
)
4
0
6
,
3
6
(
0
7
3
,
6
7
1
5
8
2
,
7
1
4
,
2
$
)
0
3
0
,
9
6
(
3
4
4
,
4
2
2
)
0
0
0
,
0
5
6
(
)
7
9
1
,
6
4
2
(
—
—
7
2
6
,
2
—
—
—
—
—
—
—
—
—
—
2
8
5
,
6
7
1
d
e
n
i
a
t
e
R
s
g
n
i
n
r
a
E
$
$
8
2
1
,
9
7
6
,
1
$
2
8
5
,
6
7
1
$
)
4
2
6
,
3
(
9
0
8
,
8
3
)
0
9
1
,
7
9
(
7
7
3
3
2
4
,
9
—
—
—
9
0
8
,
8
3
)
2
5
1
,
7
9
(
3
2
9
,
6
2
6
,
1
$
9
3
2
,
8
1
1
$
1
6
8
,
7
4
)
0
3
0
,
9
6
(
s
'
A
N
G
E
T
t
e
n
,
t
n
e
m
t
s
e
v
n
I
9
1
5
,
4
0
3
,
2
$
)
4
0
6
,
3
6
(
0
7
3
,
6
7
1
5
8
2
,
7
1
4
,
2
$
)
0
0
0
,
0
5
6
(
)
7
9
1
,
6
4
2
(
)
9
1
9
,
9
9
4
,
1
(
—
—
—
—
—
—
—
—
$
$
—
—
—
—
—
—
—
—
$
$
—
—
—
—
—
—
—
—
3
0
2
,
9
9
4
,
1
6
1
7
8
8
5
,
1
7
—
—
—
—
—
—
—
—
—
—
7
2
6
,
2
—
—
0
4
—
$
0
3
8
,
1
0
5
,
1
$
6
1
7
$
8
2
6
,
1
7
—
—
)
7
2
6
,
3
(
5
7
3
3
2
4
,
9
3
—
)
8
3
(
2
—
—
3
6
2
)
9
8
7
,
3
(
—
0
6
1
$
1
0
0
,
8
0
5
,
1
$
3
8
6
$
2
6
2
,
8
6
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
$
$
$
$
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
5
1
0
2
,
1
3
r
e
b
m
e
c
e
D
t
a
e
c
n
a
l
a
B
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
e
m
o
c
n
i
t
e
N
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
)
1
(
t
e
n
,
A
N
G
E
T
h
t
i
w
s
n
o
i
t
c
a
s
n
a
r
T
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
6
1
0
2
,
1
3
r
e
b
m
e
c
e
D
t
a
e
c
n
a
l
a
B
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
e
m
o
c
n
i
t
e
N
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
)
1
(
t
e
n
,
A
N
G
E
T
h
t
i
w
s
n
o
i
t
c
a
s
n
a
r
T
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
n
o
i
t
a
r
a
p
e
S
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
n
o
i
t
a
r
a
p
e
S
o
t
d
e
t
a
l
e
r
s
e
x
a
t
d
e
r
r
e
f
e
D
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
A
N
G
E
T
y
b
n
o
i
t
u
b
i
r
t
s
i
D
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
t
e
n
,
s
n
a
l
p
n
o
i
t
a
s
n
e
p
m
o
c
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
e
s
n
e
p
x
e
n
o
i
t
a
s
n
e
p
m
o
c
d
e
s
a
b
-
k
c
o
t
S
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
7
1
0
2
,
1
3
r
e
b
m
e
c
e
D
t
a
e
c
n
a
l
a
B
d
e
s
a
b
-
k
c
o
t
s
h
t
i
w
n
o
i
t
c
e
n
n
o
c
n
i
d
e
u
s
s
i
s
e
r
a
h
S
o
t
d
e
t
a
l
e
r
A
N
G
E
T
o
t
n
o
i
t
u
b
i
r
t
s
i
d
h
s
a
C
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
e
m
o
c
n
i
t
e
N
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
)
1
(
t
e
n
,
A
N
G
E
T
h
t
i
w
s
n
o
i
t
c
a
s
n
a
r
T
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
k
c
o
t
s
n
o
m
m
o
c
f
o
s
e
s
a
h
c
r
u
p
e
R
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
t
e
n
,
s
n
a
l
p
n
o
i
t
a
s
n
e
p
m
o
c
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
e
s
n
e
p
x
e
n
o
i
t
a
s
n
e
p
m
o
c
d
e
s
a
b
-
k
c
o
t
S
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
8
1
0
2
,
1
3
r
e
b
m
e
c
e
D
t
a
e
c
n
a
l
a
B
d
e
s
a
b
-
k
c
o
t
s
h
t
i
w
n
o
i
t
c
e
n
n
o
c
n
i
d
e
u
s
s
i
s
e
r
a
h
S
7
3
.
s
t
n
e
m
e
t
a
t
S
l
a
i
c
n
a
n
i
F
d
e
n
i
b
m
o
C
d
n
a
d
e
t
a
d
i
l
o
s
n
o
C
e
s
e
h
t
f
o
t
r
a
p
l
a
r
g
e
t
n
i
n
a
e
r
a
s
e
t
o
n
g
n
i
y
n
a
p
m
o
c
c
a
e
h
T
.
)
y
t
r
a
P
d
e
t
a
l
e
R
(
5
1
e
t
o
N
e
e
s
,
s
n
o
i
t
c
a
s
n
a
r
t
y
t
r
a
p
d
e
t
a
l
e
r
o
t
d
e
t
a
l
e
r
n
o
i
t
a
m
r
o
f
n
i
r
o
F
)
1
(
Cars.com Inc.
Consolidated and Combined Statements of Cash Flows
(In thousands)
Cash flows from operating activities:
Net income ..............................................................................................
Adjustments to reconcile Net income to Net cash provided
by operating activities:
Depreciation.......................................................................................
Amortization of intangible assets ......................................................
Amortization of unfavorable contracts liability.................................
Stock-based compensation expense...................................................
Deferred income taxes .......................................................................
Provision for doubtful accounts.........................................................
Amortization of debt issuance costs ..................................................
Other, net ...........................................................................................
Changes in operating assets and liabilities, net of Acquisition:
Accounts receivable ........................................................................
Prepaid expenses.............................................................................
Other current assets.........................................................................
Other assets .....................................................................................
Accounts payable ............................................................................
Accrued compensation....................................................................
Other accrued liabilities ..................................................................
Other noncurrent liabilities .............................................................
Cash received from lessor for lease incentives .......................................
Net cash provided by operating activities ...............................................
Cash flows from investing activities:
Payment for Acquisition, net (1) .........................................................
Purchase of property and equipment .................................................
Proceeds from sale of property and equipment .................................
Purchase of investments ....................................................................
Net cash used in investing activities..................................................
Cash flows from financing activities:
Proceeds from issuance of long-term debt ........................................
Payments of debt issuance costs and other fees ................................
Payments of long-term debt...............................................................
Stock-based compensations plans, net...............................................
Repurchases of common stock ..........................................................
Cash distribution to TEGNA related to Separation ...........................
Transactions with TEGNA, net .........................................................
Net cash provided by (used in) financing activities ................................
Net increase in cash and cash equivalents...............................................
Cash and cash equivalents at beginning of period ..................................
Cash and cash equivalents at end of period ............................................
Supplemental cash flow information:
Cash paid for income taxes, net of refunds .............................................
Cash paid for interest ..............................................................................
2018
Year Ended December 31,
2017
2016
$
38,809
$
224,443
$
176,370
12,820
90,990
(25,200)
9,423
16,693
4,391
1,307
1,053
(1,164)
2,464
(552)
782
2,512
2,569
8,358
(1,707)
—
163,548
(157,153)
(14,233)
11
—
(171,375)
195,000
—
(82,500)
377
(97,190)
—
(2,960)
12,727
4,900
20,563
25,463
$
10,770
77,869
(25,200)
2,627
(108,845)
2,452
810
1,618
(5,006)
(8)
(8,593)
734
(432)
(6,946)
6,021
(2,173)
15,788
185,929
—
(32,774)
—
—
(32,774)
675,000
(6,208)
(91,250)
—
—
(650,000)
(69,030)
(141,488)
11,667
8,896
20,563
$
7
26,780
$
11,531
11,761
$
8,276
74,830
(25,200)
—
(413)
3,030
—
(84)
(13,579)
(198)
264
55
(1,548)
(11,857)
(4,880)
(5,913)
—
199,153
(114,900)
(9,701)
64
(2,216)
(126,753)
—
—
—
—
—
—
(63,604)
(63,604)
8,796
100
8,896
—
—
$
$
The accompanying notes are an integral part of these Consolidated and Combined Financial Statements.
(1) For information related to the Acquisition, See Note 4 (Business Combination).
38
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements
Note 1. Description of business and basis of presentation
Description of business. Cars.com is a leading two-sided digital automotive marketplace that connects car shoppers with sellers and
manufacturers (“OEM”s), empowering shoppers with the resources and information to make informed buying decisions. The
Company’s portfolio of brands includes Cars.com, Dealer Inspire and DealerRater, in addition to Auto.com, PickupTrucks.com and
NewCars.com, Dealer Inspire and DealerRater provide digital solutions for car dealers, including cutting-edge dealer websites,
technology and reputation management solutions that improve automotive selling for local dealerships and national OEM brands. In a
rapidly changing market, Cars.com enables automotive dealers and manufacturers with innovative technical solutions and data-driven
intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.
Basis of Presentation. These accompanying Consolidated and Combined Financial Statements have been prepared in conformity with
accounting principles generally accepted in the United States of America (“U.S. GAAP”) and the rules and regulations of the United
State (“U.S.”) Securities and Exchange Commission (the “SEC”). The Consolidated and Combined Financial Statements include the
accounts of Cars.com and its 100% owned subsidiaries. All intercompany transactions and accounts have been eliminated in
consolidation. Certain prior year balances have been reclassified to conform to the current year presentation.
In May 2017, the Company separated from its former parent company, TEGNA Inc. (“TEGNA”) by means of a spin-off of a newly
formed company, Cars.com Inc. (the “Spin”), which now owns TEGNA’s former digital automotive marketplace business (the
“Separation”). The Company filed a Registration Statement on Form 10 relating to the Separation with the SEC, which was declared
effective on May 15, 2017. On May 31, 2017, the Company made a $650.0 million cash transfer to TEGNA and TEGNA completed
the Separation through a pro rata distribution to its stockholders of all of the outstanding shares of the Company’s common stock.
Each holder of TEGNA common stock received one share of the Company’s common stock for every three shares of TEGNA
common stock held on May 18, 2017, the record date for the distribution. TEGNA structured the distribution to be tax-free to its U.S.
stockholders for U.S. federal income tax purposes. The Company’s common stock began trading “regular way” on the New York
Stock Exchange on June 1, 2017.
Prior to the Separation, the Company’s financial statements were derived from the historical accounting records of TEGNA and
reflects the Company’s financial results as if the Company was a separate entity. The historical financial statements include
allocations of certain TEGNA corporate overhead expenses and totaled $2.5 million and $2.2 million for the years ended December
31, 2017 and 2016, respectively.
All significant intercompany transactions between either (i) the Company and TEGNA or (ii) the Company and TEGNA affiliates
have been included within the financial statements and are considered to be effectively settled through equity contributions or
distributions at the time the transactions were recorded. The accumulated net effect of intercompany and certain post-Separation
transactions, between either (i) the Company and TEGNA or (ii) the Company and TEGNA affiliates are included in “Transactions
with TEGNA, net.” The total net effect of these intercompany or certain post-Separation transactions is reflected in the Consolidated
and Combined Statements of Cash Flows as financing activities.
In February 2018, the Company acquired all of the outstanding stock of Dealer Inspire, Inc. and substantially all of the net assets of
Launch Digital Marketing LLC (the “Acquisition”) in 2018. The post-Acquisition business related to Dealer Inspire, Inc. and Launch
Digital Marketing LLC is referred to collectively as “Dealer Inspire”. For additional information, see Note 4 (Business Combination).
Note 2. Significant Accounting Policies
Revenue. The Company accounts for a customer arrangement when the Company and the customer have an approved contract that
specifies the rights and obligations of each party and the payment terms and the Company believes it is probable it will collect
substantially all of the consideration to which it will be entitled in exchange for the services that will be provided to the customer. The
Company allocates the contractual transaction price to each distinct performance obligation and recognizes revenue when it satisfies a
performance obligation by providing a service to a customer. Revenue is generated through the Company’s direct sales force (Retail
revenues) and affiliate sales channels (Wholesale revenues).
Online Subscription Advertising Products and Services Revenue. The Company’s primary source of Retail and Wholesale revenues is
through the sale of online subscription advertising products to dealer customers through varying levels of subscription packages. The
Company’s subscription packages provide the dealer customer’s available new and used vehicle inventory to in-market shoppers on
the Cars.com website. The subscription packages are generally a fixed price arrangement with a one-year contract term that is
automatically renewed, typically on a month-to-month basis. The Company recognizes subscription package revenues ratably as the
service is provided over the contract term. Online subscription advertising products and services revenue is recorded in Retail
revenues and Wholesale revenues in the Consolidated and Combined Statements of Income.
39
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
The Company also offers its customers several add-on products to the subscription packages. Add-on products include premium
advertising products that can be uniquely tailored to an individual dealer customer’s current needs. The Company does not sell add-on
products separately from the subscription packages as the customer cannot benefit from add-on products on their own. Therefore, the
subscription packages and add-on products are combined as a single performance obligation and the Company recognizes the related
revenue ratably as the services are provided over the contract term.
Through Dealer Inspire, the Company also provides services, including hosting, related to flexible, custom designed website platforms
supporting highly personalized digital marketing campaigns, digital retailing and messaging platform products. The Company
recognizes revenue related to these services ratably as the services are provided over the contract term. The related revenue is recorded
in Retail revenues in the Consolidated and Combined Statements of Income.
The Company’s affiliates also sell online subscription advertising products to dealer customers and the Company earns Wholesale
revenues through its affiliate agreements. Affiliates are assigned certain sales territories in which they sell the Company’s products.
Under these agreements, the Company charges the affiliates 60% of the corresponding Cars.com retail rate for products sold to
affiliate dealers. The Company recognizes Wholesale revenues ratably as the service is provided over the contract term. In situations
where the Company’s direct sales force sells the Company’s products within an affiliate’s assigned territory, the Company pays the
affiliate a revenue share which is classified as “Affiliate revenue share” in the Consolidated and Combined Statements of Income.
Wholesale revenues also includes a portion of the amortization of the Unfavorable contracts liability. For information related to the
Unfavorable contracts liability, see Note 6 (Unfavorable Contracts Liability).
Display Advertising Products and Services Revenue. The Company also earns revenue through the sale of display advertising on the
Company’s website to national advertisers, pursuant to transaction-based contracts, which are billed for impressions delivered or
click-throughs on their advertisements. An impression is the display of an advertisement to an end-user on the website and is a
measure of volume. A click-through occurs when an end-user clicks on an impression. The Company recognizes revenue as the
impressions or click-throughs are delivered. If the impressions or click-throughs delivered are less than the amount invoiced to the
customer, the difference is recorded as deferred revenue and recognized as revenue when earned. Display advertising products
revenue is recorded in Retail revenues in the Consolidated and Combined Statements of Income.
Through Dealer Inspire, the Company also provides services related to customized digital marketing and customer acquisition
services, including paid, organic, social and creative services. The Company recognizes revenue related to these services at the point
in time the service is provided. The related revenue is recorded in Retail revenues in the Consolidated and Combined Statements of
Income.
Pay Per Lead Revenue. The Company also sells certain leads, which are connections from consumers to dealer customers in the form
of phone calls, emails and text messages, to dealer customers, OEMs and third-party resellers. The Company recognizes pay per lead
revenue primarily on a per-lead basis at the point in time in which the lead has been delivered. Revenue related to pay per lead is
recorded in Retail revenues and Wholesale revenues in the Consolidated and Combined Statements of Income.
Other Revenue. Other revenue primarily includes revenues related to vehicle listing data sold to third-parties and peer-to-peer vehicle
advertising. The Company recognizes Other revenue either ratably as the services are provided or at the point in time the services have
been performed. Other revenue is recorded in Retail revenues in the Consolidated and Combined Statements of Income.
40
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Revenue Summary. In the table below (in thousands), revenue is disaggregated by sales channel and major products and services. The
Company does not disclose the value of unsatisfied performance obligations for contracts with an original expected length of one year
or less.
Sales channel
Direct.................................................... $
National advertising .............................
Other ....................................................
Retail ....................................................
Wholesale.............................................
Total revenues...................................... $
Major products and services
Online subscription advertising ........... $
Display advertising ..............................
Pay per lead..........................................
Other ....................................................
Total revenues...................................... $
Year Ended December 31,
2018
2017
457,651 $
105,381
16,156
579,188
82,939
662,127 $
507,993 $
112,792
30,757
10,585
662,127 $
333,248
114,178
15,854
463,280
162,982
626,262
483,026
102,183
31,727
9,326
626,262
Use of Estimates. The preparation of the accompanying Consolidated and Combined Financial Statements in accordance with U.S.
GAAP requires management to make estimates and assumptions that affect amounts reported in the Consolidated and Combined
Financial Statements and accompanying disclosures. Although these estimates are based on management’s best knowledge of current
events and actions that the Company may undertake in the future, actual results may differ from those estimates.
Cash and Cash Equivalents. All cash balances and liquid investments with original maturities of three months or less on their
acquisition date are classified as cash and cash equivalents.
Accounts receivable and allowance for doubtful accounts. Accounts receivable are primarily derived from sales to dealer customers and
OEMs and recorded at invoiced amounts. The allowance for doubtful accounts reflects the Company’s estimate of credit exposure,
determined principally on the basis of its collection experience, aging of its receivables and any specific reserves needed for certain
customers based on their credit risk. Bad debt expense for the years ended December 31, 2018, 2017 and 2016 was $4.4 million, $2.5
million and $4.6 million, respectively, and is included in Marketing and sales in the Consolidated and Combined Statements of Income.
Concentrations of Credit Risk. The Company’s financial instruments, consisting primarily of cash and cash equivalents and customer
receivables, are exposed to concentrations of credit risk. The Company invests its cash and cash equivalents with highly-rated
financial institutions.
Investments. Investments in non-marketable equity securities are measured at fair value with changes in fair value recognized in net
income. The Company utilizes the measurement alternative for equity investments without readily determinable fair values and
revalues these investments upon the occurrence of an observable price change for similar investments. The non-marketable
investments recorded within Investments and other assets on the Consolidated and Combined Balance Sheets was $9.4 million as of
December 31, 2018 and 2017. On at least an annual basis, the Company assesses its investments to determine whether any events have
occurred, or circumstances have changed, which might have a significant adverse effect on their fair value and which may be
indicative of impairment. There were no impairments recorded for the periods presented in the Consolidated and Combined
Statements of Income.
41
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Property and Equipment. Property and equipment is recorded at cost and depreciated on a straight-line basis over the estimated useful
lives as follows (in thousands):
Asset
2018
2017
December 31,
Computer software ................................ $
Computer hardware...............................
Furniture and fixtures............................
Leasehold improvements ......................
Property and equipment, gross..............
Less: Accumulated depreciation ...........
Property and equipment, net ................. $
29,300 $
19,461
4,970
18,594
72,325
(30,843)
$
41,482
19,622
20,523
3,879
17,322
61,346
(21,606)
39,740
Estimated Useful Life
18 months - 5 years
3 - 5 years
10 years
Lesser of useful life or lease term
Depreciation expense for the years ended December 31, 2018, 2017 and 2016 was $12.8 million, $10.8 million and $8.3 million,
respectively. Normal repairs and maintenance are expensed as incurred. The costs and related accumulated depreciation of assets sold
or disposed of are removed from the Consolidated and Combined Balance Sheets and any resulting gain or loss is included in General
and administrative expense on the Consolidated and Combined Statements of Income.
Goodwill and Other Intangible Assets. Goodwill represents the excess of acquisition cost over the fair value of assets acquired,
including identifiable intangible assets, net of liabilities assumed. As of December 31, 2018, the Company had $884 million of
goodwill which resulted from TEGNA’s acquisition of Cars.com in 2014, the acquisition of DealerRater.com in 2016 and the
Acquisition.
Goodwill is tested for impairment on an annual basis or between annual tests if events occur or circumstances change that would more
likely than not reduce the fair value of a reporting unit below its carrying amount. The Company’s goodwill is tested for impairment
as of November 1 and at a level referred to as the reporting unit. The level at which the Company tests goodwill for impairment
requires the Company to determine whether the operations below the business segment level constitute a business for which discrete
financial information is available and segment management regularly reviews the operating results. The Company has determined that
Cars.com operates as a single reporting unit.
The process of estimating the fair value of goodwill is subjective and requires the Company to make estimates that may significantly
impact the outcome of the analysis. A qualitative assessment is performed at least annually and considers events and circumstances
such as macroeconomic conditions, industry and market conditions, cost factors and overall financial performance, as well as
company specifications. If after performing this assessment, we conclude it is more likely than not that the fair value of the reporting
unit is less than its carrying amount, then the Company performs the quantitative test.
Under the quantitative test, a goodwill impairment is identified by comparing the fair value of the reporting unit to the carrying
amount, including goodwill. If the carrying amount of the reporting unit exceeds the fair value of the reporting unit, goodwill is
considered impaired and an impairment charge is recognized in an amount equal to the excess, not to exceed the carrying amount of
goodwill.
The Company estimated the fair value of the reporting unit by utilizing an income approach which uses a discounted cash flow
(“DCF”) analysis and the Company also considered a market-based valuation methodology using comparable public company trading
values. Determining fair value requires the exercise of significant judgments, including the amount and timing of expected future cash
flows, long-term growth rates, the discount rate and relevant comparable public company earnings multiples. The cash flows
employed in the DCF analysis are based on our best estimate of future sales, earnings and cash flows after considering factors such as
general market conditions and recent operating performance. The discount rate utilized in the DCF analysis is based on the reporting
unit’s weighted-average cost of capital, which takes into account the relative weights of each component of capital structure (equity
and debt) and represents the expected cost of new capital, adjusted as appropriate to consider the risk inherent in future cash flows of
our reporting unit. The results of the goodwill impairment tests indicated that the estimated fair value of its reporting unit exceeded the
carrying value and thus no impairment existed for all periods presented.
Impairment assessment inherently involves management judgments regarding a number of assumptions described above. The
reporting unit fair value also depends on the future strength of the U.S. economy. New and developing competition as well as
technological change could also adversely affect future fair value estimates. Due to the many variables inherent in the estimation of a
reporting unit’s fair value and the relative size of our recorded goodwill, differences in assumptions could have a material effect on the
estimated fair values.
42
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
In connection with the acquisition by the Company’s former parent, the Company has an intangible asset with an indefinite life
associated with its Cars.com trade name. Intangible assets with indefinite lives are tested annually, or more often if circumstances
dictate, for impairment and written down to fair value as required. The estimates of fair value are determined using the “relief from
royalty” methodology, which is a variation of the income approach. The discount rate assumption is based on an assessment of the risk
inherent in the projected future cash flows generated by the trade name intangible asset. The results of the 2018 annual impairment test
of the indefinite lived intangible asset indicated the fair value exceeded its carrying value, and therefore, no impairment charge was
recorded.
Amortizable intangible assets are amortized on a straight-line basis over the estimated useful lives as follows:
Intangible Asset
Acquired software ...............................................
Content library ....................................................
Customer relationships........................................
Non-compete agreements....................................
Other trade names ...............................................
Estimated Useful Life
2 - 7 years
2 years
3 - 14 years
5 years
10 - 12 years
Valuation of Long-Lived Assets. The Company reviews the carrying amount of long-lived assets for impairment whenever events or
changes in circumstances indicate that the carrying amount may not be recoverable. Once an indicator of potential impairment has
occurred, the impairment test is based on whether the intent is to hold the asset for continued use or to hold the asset for sale. If the
intent is to hold the asset for continued use, the impairment test first requires a comparison of projected undiscounted future cash
flows against the carrying amount of the asset group. If the carrying value of the asset group exceeds the estimated undiscounted
future cash flows, the asset group would be deemed to be potentially impaired. The impairment, if any, would be measured based on
the amount by which the carrying amount exceeds the fair value. Fair value is determined primarily using the projected future cash
flows, discounted at a rate commensurate with the risk involved. Losses on long-lived assets to be disposed of are determined in a
similar manner, except that fair values are reduced for the cost to dispose. No impairment losses were recognized for the periods
presented in the Consolidated and Combined Statements of Income.
Internally Developed Technology. The Company capitalizes costs associated with customized internal-use software systems that have
reached the application development stage. Such capitalized costs include external direct costs utilized in developing or obtaining the
applications and payroll and payroll-related expenses for employees who are directly associated with the applications. Capitalization
of such costs begins when the preliminary project stage is complete and ceases at the point in which the project is substantially
complete and ready for its intended purpose. The Company reviews the carrying amount of internally developed technology for
impairment and useful lives whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.
Capitalized software costs for the years ended December 31, 2018, 2017 and 2016 were $11.5 million, $6.9 million and $5.2 million,
respectively. Capitalized costs are included in Property and equipment, net on the Consolidated and Combined Balance
Sheets. Research and development costs are charged to expense as incurred.
Advertising Costs. The Company expenses all advertising costs as they are incurred. Advertising expense for the years ended
December 31, 2018, 2017 and 2016 was $109.2 million, $104.6 million and $97.1 million, respectively. Advertising costs are included
in Marketing and sales in the Consolidated and Combined Statements of Income.
Cost of Revenues and Operations. Cost of revenues and operations consist of expenses related to the pay-per-lead products, third-
party costs such as processing of dealer vehicle inventory, product fulfillment, customer service and related compensation costs.
Stock-Based Compensation. Stock-based compensation expense is recognized on a straight-line basis over the vesting period.
Forfeitures are recorded at the time the forfeiture event occurs. See Note 12 (Stock-Based Compensation) for additional information
on the Company’s stock-based compensation plans.
43
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Income Taxes. Income taxes are presented on the Consolidated and Combined Financial Statements using the asset and liability
method, under which deferred tax assets and liabilities are recognized based on the future tax consequences attributable to temporary
differences that exist between the financial statement carrying amount of assets and liabilities and their respective tax basis, as well as
from operating loss and tax credit carry-forwards. Deferred income taxes reflect expected future tax benefits (i.e. assets) and future tax
costs (i.e. liabilities). The Company measures deferred tax assets and liabilities using the enacted tax rate expected to apply to taxable
income in the years in which those temporary differences are expected to be recoverable or settled. The Company recognizes the
effect on deferred taxes of a change in tax rates in income in the period that includes the enactment date. Valuation allowances are
established if, based upon the weight of available evidence, management determines it is “more likely than not” that some portion or
all of the deferred tax asset will not be realized.
The Company’s uncertain tax position reserves are reviewed periodically and are adjusted as events occur that affect its estimates,
such as the availability of new information, the lapsing of applicable statutes of limitation, the conclusion of tax audits, the
measurement of additional estimated liability, the identification of new tax matters, the release of administrative tax guidance
affecting its estimates of tax liabilities or the rendering of relevant court decisions. Uncertain tax positions that relate to deferred tax
assets are recorded against deferred tax assets; otherwise, uncertain tax positions are recorded as either a current or noncurrent liability
in the Consolidated and Combined Balance Sheets. The Company records penalties and interest relating to uncertain tax positions in
Income tax expense (benefit) in the Consolidated and Combined Statements of Income. The Company has not recorded any material
expense or liabilities related to interest or penalties in its Consolidated and Combined Financial Statements.
Fair Value of Financial Instruments. The Company’s financial instruments include marketable securities held at fair value. Financial
instruments also include accounts receivable, accounts payable, debt and other liabilities. The carrying values of these instruments
approximate their fair values.
Derivative Financial Instruments. The interest rate on borrowings under the Company’s Term Loan is floating and, therefore, subject
to fluctuations. In order to manage the risk associated with changes in interest rates on its borrowing under the Term Loan, the
Company entered into an interest rate swap (the “Swap”) effective December 31, 2018. Under the terms of the Swap, the Company is
locked into a fixed rate of interest of 2.96% plus an applicable margin, as defined in the Credit Agreement, on a notional amount of
$300 million. The Swap is designated as a cash flow hedge of interest rate risk and recorded at fair value in Other assets on the
Consolidated and Combined Balance Sheets. Any gains or losses on the Swap will be reported as a component of Accumulated
comprehensive income (loss) until reclassed to Interest income (expense) in the same period the hedge transaction impacts earnings.
Note 3. Recent Accounting Pronouncements
Revenue Recognition. The Financial Accounting Standards Board (the “FASB”) amended the FASB Accounting Standards
Codification (“ASC”) and created Topic 606, Revenue from Contracts with Customers (“ASC 606”). Under ASC 606, revenue
recognition occurs when a customer obtains control of promised goods or services in an amount that reflects the consideration which
the Company expects to receive in exchange for those goods or services. In addition, ASC 606 requires additional disclosures about
the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers. The Company’s primary
source of revenue is the sale of online subscription advertising products and services, which will continue to be recognized ratably
over the contract term as the service is provided to the customer. Effective January 1, 2018, the Company adopted ASC 606 using the
modified retrospective method. The adoption did not have a material impact on its Consolidated and Combined Financial Statements.
Financial Instruments – Equity Investments. In January 2016, the FASB issued Accounting Standards Update (“ASU”) No. 2016-01,
Financial Instruments—Overall, amending several elements surrounding the recognition and measurement of financial instruments
and requiring equity investments (except those accounted for under the equity method of accounting or those that result in
consolidation) to be measured at fair value with changes in fair value recognized in net income. Effective January 1, 2018, the
Company adopted this ASU on a prospective basis. The adoption did not have a material impact on its Consolidated and Combined
Financial Statements and related disclosures.
Financial Instruments – Credit Losses. In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments—Credit Losses
changing the way credit losses on accounts receivable are estimated. Under current U.S. GAAP, credit losses on trade accounts
receivable are recognized once it is probable that such losses will occur. Under this new guidance, the Company will be required to
estimate credit losses based on the expected amount of future collections which may result in earlier recognition of allowance for
doubtful accounts. The new guidance is effective for the Company on January 1, 2020 and will be adopted using a modified
retrospective approach. The Company is currently evaluating this new guidance and does not expect it to have a material impact on its
Consolidated and Combined Financial Statements and related disclosures.
44
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Stock-Based Compensation. In May 2017, the FASB issued ASU No. 2017-09, Compensation—Stock Compensation, clarifying when
changes to the terms or conditions of a stock-based payment award must be accounted for as modifications and allowing for certain
changes to awards without accounting for them as modifications. Effective January 1, 2018, the Company adopted the ASU on a
prospective basis. The adoption did not have a material impact on its Consolidated and Combined Financial Statements and related
disclosures.
Definition of a Business. In January 2017, the FASB issued ASU 2017-01, Business Combinations, clarifying the definition of a
business with the objective of adding guidance to assist companies with evaluating whether transactions should be accounted for as
acquisitions or disposals of assets or businesses. Effective January 1, 2018, the Company adopted this ASU on a prospective basis.
The adoption did not have a material impact on its Consolidated and Combined Financial Statements and related disclosures.
Leases. In February 2016, the FASB issued ASU 2016-02, Leases (ASU 2016-02) in order to increase transparency and comparability
among organizations by recognizing lease assets and lease liabilities on the balance sheet for those leases classified as operating leases
under current U.S. GAAP. The new guidance requires a lessee to recognize a liability to make lease payments (the “lease liability”)
and a right-of-use asset representing its right to use the underlying asset for the lease term on the balance sheet. ASU 2016-02 is
effective for fiscal years beginning after December 15, 2018 (including interim periods within those periods) using a modified
retrospective approach and early adoption is permitted. The Company will adopt ASU 2016-02 in the first quarter of 2019 utilizing the
modified retrospective transition approach for leases existing at, or entered into after, the beginning of the first quarter of 2019 and
will not recast the comparative periods presented in the Consolidated Financial Statements upon adoption. The Company will elect the
‘package of practical expedients’ and will not reassess its prior conclusions about lease identification, lease classification and initial
direct costs. The Company will also elect the short-term lease recognition exemption for all leases that qualify and will not recognize
right-of-use assets or lease liabilities for those leases. The Company has made significant progress in assessing the impact of the ASU
and in planning for the implementation. The Company estimates the adoption of ASU 2016-02 will result in the recognition of right-
of-use assets and lease liabilities for operating leases, which are principally related to real estate, of approximately $35-45 million on
its Consolidated and Combined Balance Sheets, with no material impact to its Consolidated and Combined Statements of Income and
Consolidated and Combined Statements of Cash Flows.
Cloud Computing Arrangements. In August 2018, the FASB issued ASU 2018-15, Customer’s Accounting for Implementation Costs
Incurred in a Cloud Computing Arrangement That Is a Service Contract, aligning the requirements for capitalizing implementation
costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs for
internal-use software. The new guidance is effective for the Company on January 1, 2020 and early adoption is permitted. The
Company is currently evaluating this new guidance and its impact on its Consolidated and Combined Financial Statements and related
disclosures.
Note 4. Business Combination
On February 21, 2018, the Company acquired all of the outstanding stock of Dealer Inspire Inc., an innovative technology leader
providing progressive dealer websites, digital retailing and messaging platform products, and substantially all of the net assets of
Launch Digital Marketing LLC, a provider of digital marketing services, including paid, organic, social and creative services. Dealer
Inspire consists of proprietary solutions that are complementary extensions of the Company’s online marketplace platform and current
suite of dealer solutions.
The Company expensed as incurred total acquisition costs of $4.9 million, of which $4.3 million was recorded during the twelve
months ended December 31, 2018. These costs were recorded in General and administrative in the Consolidated and Combined
Statements of Income. In connection with the Acquisition, Dealer Inspire’s unvested equity awards were cash settled for a total of $5.7
million. The fair value of these awards was based on the price paid per common share to the owners of the acquired businesses and
recognized immediately after the Acquisition as compensation expense in the Company’s Consolidated and Combined Statements of
Income.
45
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Purchase Price Allocation. The fair values assigned to the tangible and intangible assets acquired and liabilities assumed were
determined based on management’s estimates and assumptions, as well as other information compiled by management, including third
party valuations that utilize customary valuation procedures and techniques, such as the income approach. These preliminary fair
values are subject to change within the one-year measurement period. The Acquisition purchase price allocation is as follows (in
thousands):
Cash consideration (1) ........................................................... $
Contingent consideration (2) .................................................
Cash settlement of Acquisition's unvested equity
awards (3) ...........................................................................
Total consideration............................................................... $
Cash...................................................................................... $
Accounts receivable .............................................................
Property and equipment .......................................................
Other assets ..........................................................................
Identified intangible assets (4)...............................................
Total assets acquired .........................................................
Accounts payable .................................................................
Deferred tax liability ............................................................
Other liabilities.....................................................................
Total liabilities assumed....................................................
Net identifiable assets ..........................................................
Goodwill ..............................................................................
Total consideration............................................................... $
Acquisition-date
Fair Value
164,333
2,200
(5,700)
160,833
1,480
11,291
1,215
320
71,900
86,206
(2,514)
(14,741)
(4,460)
(21,715)
64,491
96,342
160,833
(1) A reconciliation of cash consideration to Payment for Acquisition, net in the Consolidated and Combined Statements of Cash
Flows is as follows (in thousands):
Cash consideration ............................................................... $
Less: Cash settlement of Acquisition's unvested equity
awards (3) ...........................................................................
Less: Cash acquired .............................................................
Payment for Acquisition, net ............................................... $
164,333
(5,700)
(1,480)
157,153
(2) As part of the Acquisition, the Company may be required to pay up to an additional $15 million in cash consideration to the
former owners. The actual amount to be paid will be based on Dealer Inspire’s future performance related to certain revenue
targets to be attained over a three-year performance period. The fair value was estimated utilizing the income approach valuation
technique. The contingent consideration liability is recorded in Other noncurrent liabilities in the Consolidated and Combined
Balance Sheets.
(3) In connection with the Acquisition, Dealer Inspire’s unvested equity awards were cash settled. The fair value of these awards was
based on the price paid per common share to the owners of the acquired businesses and recognized immediately after the
Acquisition as compensation expense in the Company’s Consolidated and Combined Income Statements, as follows: $3.9 million
in Product and technology, $1.0 million in Cost of revenues and operations, $0.5 million in Marketing and sales and $0.3 million
in General and administrative.
46
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
(4) Information regarding the identifiable intangible assets acquired is as follows:
Acquisition-Date
Fair Value
(in thousands)
Acquired software ................................. $
Customer relationships ..........................
Trade names...........................................
Total....................................................... $
39,500
18,300
14,100
71,900
Weighted-Average
Amortization Period
(in years)
4
4
10
In addition to the total consideration of $160.8 million, the Company granted stock-based compensation awards, worth up to $25.5
million, to certain employees. These awards require continued employee service and are based on Dealer Inspire’s future performance
related to certain revenue targets to be attained over a three-year performance period. For further information, see Note 12 (Stock-
Based Compensation).
Goodwill. In connection with the Acquisition, the Company recorded goodwill in the amount of $96.3 million, which is primarily
attributable to sales growth from existing and future technology, product offerings and customers and the value of the acquired
assembled workforce. Of the total goodwill recorded in connection with the Acquisition, approximately $15.0 million is deductible for
income tax purposes.
Pro forma Financial Information (unaudited). The unaudited pro forma information presented below summarizes the combined
revenues and net income of the Company and Dealer Inspire, as if the Acquisition had been completed on January 1, 2017 and gives
effect to pro forma events that are factually supportable and directly attributable to the transaction. The unaudited pro forma results
reflect adjustments for compensation expense related to the cash settlement of Dealer Inspire’s unvested equity awards; acquisition
and integration costs; incremental intangible assets amortization based on the fair values of each identifiable intangible asset; certain
other compensation related costs, including retention bonuses and stock-based compensation; and interest expense on the borrowings
under the revolving loan to fund the Acquisition. Pro forma adjustments were tax-affected at the Company’s corporate blended
statutory tax rate applicable during the respective periods presented.
This unaudited pro forma information is presented for informational purposes only and may not be indicative of the historical results
of operations that would have been obtained if the Acquisition had taken place on January 1, 2017, nor the results that may be
obtained in the future. The unaudited pro forma information does not reflect future synergies or other such costs or savings. Selected
unaudited pro forma information for the years ended December 31, 2018 and 2017, respectively, is as follows (in thousands):
Revenues .................................................. $
Net income ...............................................
669,798 $
46,111
668,447
211,779
Year Ended December 31,
2018
2017
From the date of the Acquisition, the Company included Dealer Inspire’s financial results in its Consolidated and Combined
Statements of Income for the year ended December 31, 2018. Dealer Inspire contributed revenues of $53.1 million and a net loss of
$11.3 million. The net loss includes $14.0 million of incremental intangible asset amortization and $8.2 million of costs related to the
Acquisition, primarily related to the cash settlement of Dealer Inspire’s unvested equity awards and acquisition-related costs, both of
which are on a pre-tax basis.
Note 5. Goodwill and Other Intangible Assets
Goodwill and Indefinite-Lived Intangible Assets. The changes in the carrying amount of goodwill and indefinite-lived intangible
assets are as follows (in thousands):
Goodwill.................................
Cars.com Trade name.............
December 31, 2016
788,107
$
872,320
$
Additions
December 31, 2017
788,107
$
872,320
—
—
$
Additions
96,342
—
December 31, 2018
884,449
$
872,320
47
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Intangible Assets. Our definite-lived intangible assets by major asset class are as follows (in thousands):
Customer relationships..... $
Acquired software............
Other trade names ............
Non-compete
agreements ....................
Content library .................
Total ................................. $
Gross
Carrying
Amount
December 31, 2018
Accumulated
Amortization
$
832,540
111,200
23,900
(273,799) $
(53,002)
(3,178)
2,860
2,100
972,600
$
(2,431)
(2,100)
(334,510) $
Net
Carrying
Amount
Gross
Carrying
Amount
December 31, 2017
Accumulated
Amortization
Net
Carrying
Amount
$
558,741
58,198
20,722
429
—
638,090
$
$
814,240
71,700
9,800
(205,190) $
(33,826)
(1,157)
2,860
2,100
900,700
$
(1,859)
(1,488)
(243,520) $
609,050
37,874
8,643
1,001
612
657,180
Amortization for the years ended December 31, 2018, 2017 and 2016 is $91.0 million, $77.9 million and $74.8 million,
respectively. Projected annual amortization expense for amortizable intangible assets is as follows (in thousands):
2019 ........................................
2020 ........................................
2021 ........................................
2022 ........................................
2023 ........................................
Thereafter................................
Total........................................
$
$
92,786
94,756
90,395
71,694
69,828
218,631
638,090
Note 6. Unfavorable Contracts Liability
In connection with the October 2014 acquisition of Cars.com by TEGNA, the Company entered into affiliate agreements with the
former owners of Cars.com. Under the affiliate agreements, affiliates have the exclusive right to sell and price Cars.com’s products
and services in their local territories, paying Cars.com a wholesale rate for the Cars.com product. The Company charges the affiliates
60% of the corresponding Cars.com retail rate for products sold to affiliate dealers and recognizes revenue generated from these
agreements as Wholesale revenues in the Consolidated and Combined Statements of Income. The unfavorable contracts liability was
established as a result of these unfavorable affiliate agreements that the Company entered into as part of TEGNA’s acquisition of the
Company in 2014.
Prior to the affiliate conversions discussed below, over the annual contract period, the Company recognized $25.2 million of
Wholesale revenues with a corresponding reduction of the Unfavorable contracts liability. As of December 31, 2018 and 2017, the
Unfavorable contracts liability on the Consolidated and Combined Balance Sheets was $18.9 million and $44.1 million, respectively.
Of the total Unfavorable contracts liability balances, $18.9 million and $25.2 million was recorded in Current liabilities on the
Consolidated and Combined Balance Sheets as of December 31, 2018 and 2017, respectively.
In January 2018, the Company announced it amended its affiliate agreement with The McClatchy Company (“McClatchy”) to convert
McClatchy’s 22 affiliate markets into the Company’s direct sales channel in phases, on or before October 2018, prior to the original
October 2019 affiliate agreement expiration date. As of October 1, 2018, the Company has completed the McClatchy affiliate market
conversions.
In January 2018, the Company amended its affiliate agreement with tronc, Inc. (“tronc”) to convert tronc’s eight affiliate markets into
the Company’s direct sales channel, effective February 1, 2018.
In July 2018, the Company amended its affiliate agreement with the Washington Post and agreed to convert the Washington, DC
market into the Company’s direct sales channel, effective August 1, 2018, which was prior to the October 2019 expiration of the
original agreement.
48
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
The Company now has a direct relationship with the dealer customers and recognizes the revenue associated with converted markets
as Retail revenues, rather than Wholesale revenues, in the Consolidated and Combined Statements of Income. In addition, as part of
the recent changes in the structure of the affiliate agreements, the Company engaged McClatchy, tronc and the Washington Post to
perform certain marketing support and transition services through December 31, 2019, March 31, 2020 and October 1, 2019,
respectively. The fees associated with the amended affiliate agreements are recorded as Affiliate revenue share within Operating
expenses in the Consolidated and Combined Statements of Income.
The Company no longer records the amortization of the Unfavorable contracts liability associated with the converted markets to
revenues as the Company is recognizing this direct revenue at retail rates. The amortization of the Unfavorable contracts liability is
now recorded as a reduction of Affiliate revenue share within Operating expenses in the Consolidated and Combined Statements of
Income.
Therefore, during the year ended December 31, 2018, the Company recorded $18.7 million as a reduction to Affiliate revenue share,
rather than Wholesale revenues, in the Consolidated and Combined Statements of Income. The reduction to Affiliate revenue share
was partially offset by the fees associated with the marketing support and transition services.
The Company’s Unfavorable contracts liability activity for the year ended December 31, 2018 is as follows (in thousands):
December 31, 2017 ..................................................
Amortization into Wholesale revenues (1) .................
Amortization into Affiliate revenue share (2).............
December 31, 2018 ..................................................
$
$
44,085
(6,457)
(18,743)
18,885
(1) Amount represents the amortization of the Unfavorable contracts liability related to the remaining affiliate agreements into
Wholesale revenues in the Consolidated and Combined Statements of Income.
(2) Amount represents the amortization of the Unfavorable contracts liability related to the converted McClatchy, tronc and
Washington Post affiliate agreements into Affiliate revenue share within Operating expenses in the Consolidated and Combined
Statements of Income.
Note 7. Debt
Credit Agreement. On May 31, 2017, the Company and certain of its domestic wholly-owned subsidiaries (collectively, the
“Guarantors”) entered into a Credit Agreement (the “Credit Agreement”) with the lenders named therein. The Credit Agreement
matures on May 31, 2022 and includes (a) revolving loan commitments in an aggregate principal amount of up to $450 million (of
which up to $25 million may be in the form of letters of credit at its request) and (b) term loans in an aggregate principal amount of
$450 million. Interest on the borrowings under the Credit Agreement is payable based on either (i) the London Interbank Offered Rate
(“LIBOR”) or (ii) the Alternate Base Rate (“ABR”), as defined in the Credit Agreement, in either case plus an applicable margin and
fees which, after the second full fiscal quarter following the closing date, is based upon its total net leverage ratio. The ABR is the
greater of (a) the prime rate, (b) the New York Fed Bank Rate plus 50 basis points or (c) adjusted LIBOR, which is computed as the
LIBOR Screen Rate at 11:00 AM on such day. The applicable margin varies between 1.25% to 2.0% for LIBOR borrowings and
0.25% to 1.0% for ABR borrowings, depending on the Company’s net leverage ratio.
On May 31, 2017, the Company borrowed $675 million to fund a $650 million cash payment to TEGNA immediately prior to the
distribution, to pay fees and expenses related to the Separation and to fund working capital. The term loan requires quarterly
amortization payments which commenced on September 30, 2017. Debt issuance costs were $4.1 million at December 31, 2018.
These debt issuance costs are recorded as a reduction of debt and the debt is accreted using the effective interest method with the
amortization recorded in Interest expense, net on the Consolidated and Combined Statements of Income.
Debt Guarantors, Collateral, Covenants and Restrictions. The obligations under the Credit Agreement are guaranteed by the
Guarantors and the Company. The Guarantors secured their respective obligations under the Credit Agreement by granting liens in
favor of the agent on substantially all of their assets. The terms of the Credit Agreement include representations and warranties,
affirmative and negative covenants (including certain financial covenants) and events of default that are customary for credit facilities
of this nature. The negative covenants place restrictions and limitations on the Company’s ability to incur additional indebtedness,
make distributions or other restricted payments, create liens, make certain equity or debt investments, engage in mergers or
consolidations and engage in certain transactions with affiliates. As of December 31, 2018, the Company is in compliance with the
covenants under its various credit agreements.
49
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Term Loan. As of December 31, 2018, the outstanding borrowings under the term loan were $416.3 million and the interest rate in
effect was 4.1%. During the year ended December 31, 2018, the Company made $22.5 million in quarterly term loan payments.
Revolving Loan. As of December 31, 2018, the outstanding borrowings under the revolving loan were $280.0 million and the interest
rate in effect was 4.3%. During the year ended December 31, 2018, the Company borrowed $165.0 million to fund the Acquisition and
$30.0 million to fund share repurchases. The Company also made $60.0 million in voluntary revolving loan payments. As of
December 31, 2018, the Company was permitted to borrow an additional $170.0 million under the revolving loan. The Company’s
borrowings are limited by its net leverage ratio, which was 2.9 to 1.0 as of December 31, 2018.
Interest Rate Swap. The interest rate on borrowings under the Company’s Term Loan is floating and, therefore, subject to
fluctuations. In order to manage the risk associated with changes in interest rates on its borrowing under the Term Loan, the Company
entered into the Swap effective December 31, 2018. Under the terms of the Swap, the Company is locked into a fixed rate of interest
of 2.96% plus an applicable margin, as defined in the Credit Agreement, on a notional amount of $300 million. See Note 2
(Significant Accounting Policies).
Fair Value. The Company’s debt is classified as Level 2 in the fair value hierarchy and the fair value is measured based on
comparable trading prices, ratings, sectors, coupons and maturities of similar instruments. The carrying amount of the Company’s debt
approximated the fair value as of December 31, 2018.
Long-term Debt Maturities. Long-term debt includes future principal payments on long-term borrowings through scheduled maturity
dates. Excluded from these amounts are the amortization of debt issuance and other costs related to indebtedness. The Company’s
contractual payments at December 31, 2018 under then-outstanding long-term debt agreements in each of the next five calendar years
are as follows (in thousands):
2019..................................................................
2020..................................................................
2021..................................................................
2022..................................................................
2023..................................................................
Total .................................................................
$
$
28,125
33,750
39,375
595,000
—
696,250
Note 8. Stockholders Equity
In March 2018, the Company’s Board of Directors authorized a share repurchase program to acquire up to $200 million of the
Company’s common stock. The Company may repurchase shares from time to time in open market transactions or through privately
negotiated transactions in accordance with applicable federal securities laws. The timing and amounts of any purchases under the
share repurchase program will be based on market conditions and other factors including price. The repurchase program has a two-
year duration, does not require the purchase of any minimum number of shares and may be suspended, modified or discontinued at
any time without prior notice. The Company intends to fund the share repurchase program principally with cash from operations.
During the year ended December 31, 2018, the Company repurchased and subsequently retired 3.8 million shares for $97.2 million.
Note 9. Income Taxes
Tax Cuts and Jobs Act (the “Tax Act”). On December 22, 2017, the U.S. government enacted comprehensive tax legislation, which
made broad and complex changes to the U.S. tax code, including, but not limited to, the following that impact the Company: (1)
reducing the U.S. federal corporate income tax rate from 35% to 21%; (2) enhancing and extending the option to claim accelerated
depreciation deductions by allowing full expensing of qualified property through 2022; (3) limiting the deductibility of certain
executive compensation; and (4) limiting certain other deductions.
The SEC staff issued Staff Accounting Bulletin No. 118 (“SAB 118”), which provides guidance on accounting for the tax effects of
the Tax Act. SAB 118 provides for a measurement period that should not extend beyond one year from the Tax Act enactment date for
companies to complete the accounting relating to the Tax Act under ASC 740. In accordance with SAB 118, a company must reflect
the income tax effects of those aspects of the Tax Act for which the accounting under ASC 740 is complete. To the extent that a
company’s accounting for certain income tax effects of the Tax Act is incomplete but it is able to determine a reasonable estimate, it
must record a provisional estimate in its financial statements. If a company cannot determine a provisional estimate to be included in
50
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
its financial statements, it should continue to apply ASC 740 on the basis of the provisions of the tax laws that were in effect
immediately before the enactment of the Tax Act.
As the result of the Company’s initial analysis of the impact of the Tax Act, the Company recorded a provisional net tax expense of
$80.3 million in 2017 related to the revaluation of its net deferred tax liabilities, in accordance with ASC 740. The Company
completed its accounting for the income tax effects of the Tax Act in the fourth quarter of 2018, and no material adjustments were
required to the provisional amounts initially recorded.
Tax Matters Agreement with TEGNA. On February 3, 2017, the Company entered into a Tax Matters Agreement with TEGNA,
which governs the tax relationship between the Company and TEGNA for the tax periods through the May 31, 2017 Separation of the
Company from TEGNA. Under this agreement, TEGNA is responsible for all payments of federal and state income tax due with
respect to pre-closing tax liabilities. Accordingly, TEGNA prepared all federal, state and local income tax returns for the pre-closing
period. Pursuant to the Tax Matters Agreement, TEGNA agreed to indemnify the Company for: (1) all pre-closing taxes, including
any pre-closing taxes resulting from any audit, amendment, other change or adjustment, (2) any taxes resulting from a breach by
TEGNA of any covenant in the Tax Matters Agreement and (3) any stamp, sales and use, gross receipts, value-added or other transfer
taxes imposed on TEGNA on the Separation of the Company from TEGNA, any refund of pre-closing taxes, or other taxes for which
TEGNA is responsible are for the benefit of, and will be paid to, TEGNA. The Company agreed to indemnify TEGNA for: (1) all
post-closing taxes, (2) any taxes resulting from a breach by the Company of any covenant in the Tax Matters Agreement, (3) any tax
arising from the failure or breach of any representation or covenant made by the Company which failure or breach results in the
intended tax consequences of the Separation transaction not being achieved and (4) any stamp, sales and use, gross receipts, value-
added or other transfer tax imposed on the Company on the Separation of the Company from TEGNA.
Selected Information Related to Income Taxes. Significant components of Income before income taxes are as follows (in thousands):
U.S. ...........................................................................
Non-U.S. ...................................................................
Income before income taxes .....................................
$
$
56,114
815
56,929
$
$
122,162
—
122,162
$
$
176,958
—
176,958
2018
Year Ended December 31,
2017
2016
Significant components of the Income tax expense (benefit) are as follows (in thousands):
Current
U.S. federal..........................................................
U.S. state and local..............................................
Non-U.S. .............................................................
Total current income tax expense .............................
Deferred
U.S. federal..........................................................
U.S. state and local..............................................
Non-U.S. .............................................................
Total deferred income tax expense ...........................
Income tax expense (benefit)....................................
$
$
$
2018
Year Ended December 31,
2017
2016
254
953
220
1,427
11,133
5,560
—
16,693
18,120
$
$
$
5,966
598
—
6,564
(110,361)
1,516
—
(108,845)
(102,281)
$
$
$
1,001
—
—
1,001
(538)
125
—
(413)
588
51
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
The income tax provision differed from amounts computed at the statutory federal income tax rate, as follows (in thousands):
Year Ended December 31,
2018
2017 (1)
$
%
$
2016 (2)
$
%
35.0 % $
(13.3)
42,757
(16,210)
Income tax provision at statutory rate .................. $
Tax effect of pre-Separation earnings ..................
State income taxes, net of federal income tax
benefit...................................................................
Effect of change in apportionment factors (3) .......
Write-off of permanent outside basis
difference...........................................................
Effect of U.S. federal tax rate change ..................
Other, net ..............................................................
Income tax expense (benefit) ............................... $
11,955
—
2,668
3,467
—
—
30
18,120
21.0 % $
—
4.7
6.1
—
—
—
31.8 % $
2,294
—
1.9
—
(50,687)
(80,298)
(137)
(102,281)
(41.5)
(65.7)
(0.1)
(83.7) % $
521
—
67
—
—
—
—
588
(1) The income tax benefit for the year ended December 31, 2017 is based upon seven months of Cars.com, LLC activity and twelve
months of DealerRater activity.
(2) As a partnership, Cars.com, LLC generally was not subject to federal and state income tax. Therefore, the income tax benefit is
based upon five months of DealerRater post-acquisition activity.
(3) This item relates to changes in apportionment factors upon the finalization of the post-Spin 2017 state tax returns in the fourth
quarter of 2018.
The Company’s effective tax rate for the year ended December 31, 2018 differed from the federal statutory rate of 21%, primarily due
to unfavorable changes in the apportionment factors upon the finalization of the post-Spin 2017 state tax returns in the fourth quarter
of 2018 and state income tax expenses.
The Company’s effective tax rate for the year ended December 31, 2017 differed from the federal statutory rate of 35%, primarily due
to the non-cash income tax benefits of $16 million, $51 million and $80 million related to pre-Separation earnings, of which the
payments were the responsibility of TEGNA, the write-off of the permanent outside basis difference resulting from the change in the
tax status of the Cars.com, LLC flow-through entity and the reduction in the corporate federal income tax rate, respectively.
Deferred Tax Assets and Liabilities. With the implementation of the post-Separation legal entity structure, the Company was required
to record deferred tax assets and liabilities for temporary differences between financial accounting and tax reporting. Accordingly, in
2017, the Company recorded $246 million of net deferred tax liabilities associated with the outside basis difference in the Cars.com,
LLC flow-through entity, with the offset recorded in TEGNA’s investment net.
In October 2017, Cars.com, LLC prospectively changed its corporate structure to convert from being taxed as a partnership to being
taxed as a C corporation. As a result of the change in corporate structure, Cars.com, LLC was also required to change its reporting of
deferred tax assets and liabilities. During the period, the Company recorded a $51 million non-cash write-off of the permanent outside
basis difference resulting from this reporting change.
52
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Significant components of the deferred tax assets and liabilities are as follows (in thousands):
Deferred income tax asset (liability):
Accrued compensation ..................................................
Unfavorable contracts liability ......................................
Other ..............................................................................
Less: Valuation allowance .......................................
Total deferred tax assets ................................................
Depreciation ..................................................................
Intangibles .....................................................................
Other ..............................................................................
Total deferred tax liabilities...........................................
Net deferred tax liability................................................
$
$
$
$
December 31,
2018
2017
4,098
4,739
2,725
—
11,562
(4,629)
(183,632)
(1,217)
(189,478)
(177,916)
$
$
$
$
2,374
10,794
3,758
—
16,926
(4,667)
(156,968)
(1,773)
(163,408)
(146,482)
Uncertain Tax Positions. Significant judgment is required in evaluating tax positions and determining the provision for income taxes,
and the Company establishes reserves for tax-related uncertainties based on estimates of whether, and the extent to which, additional
taxes will be due. These reserves are established when the Company believes that certain positions might be challenged despite the
Company’s belief that the tax return positions are fully supportable. The Company adjusts these reserves in light of changing facts and
circumstances. The provision for income taxes includes the impact of reserve provisions and changes to reserves that are considered
appropriate. Unrecognized tax benefits were immaterial as of December 31, 2018. No unrecognized tax benefits were recorded as of
December 31, 2017 and 2016.
Cars.com files a consolidated U.S. federal income tax return as well as income tax returns in various state and local jurisdictions. The
Company's tax returns are routinely audited by federal and state tax authorities and these tax audits are at various stages of completion
at any given time. Generally, the Company’s tax returns open to examination by a federal or state taxing authority are for years
beginning on or after December 31, 2014.
Note 10. Commitments and Contingencies
Commitments. The Company is obligated as lessee under certain non-cancelable operating leases for office space, and is also
obligated to pay insurance, maintenance and other executory costs associated with the leases. In May 2016, the Company entered into
a new lease of office space in Chicago, Illinois. The lease extends through June 2031 and monthly rental payments under the lease
escalate by 2.5% each year throughout the lease. Total minimum payments throughout the remaining life of the lease are $52.0
million. Rental expense in 2018, 2017 and 2016 was $8.2 million, $7.3 million and $6.8 million, respectively. As of December 31,
2018, Cars.com’s scheduled future minimum lease payments under operating leases having initial or remaining noncancelable lease
terms of more than one year, were as follows (in thousands):
2019 ......................................................................................
2020 ......................................................................................
2021 ......................................................................................
2022 ......................................................................................
2023 ......................................................................................
Thereafter..............................................................................
Total......................................................................................
$
$
5,034
4,368
4,013
3,751
3,850
35,118
56,134
Other contingencies. The Company and its subsidiaries are parties from time to time in legal and administrative proceedings
involving matters incidental to its business. These matters, whether pending, threatened or unasserted, if decided adversely to the
Company or settled, may result in liabilities material to its financial position, results of operations or cash flows. The Company
records a liability when it believes that it is both probable that a loss will be incurred and the amount of loss can be reasonably
estimated. The Company evaluates, at least quarterly, developments in its legal matters that could affect the amount of liability that
has been previously accrued and makes adjustments as appropriate. Significant judgment is required to determine both the probability
and the estimated amount.
53
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Note 11. Earnings Per Share
Basic earnings per share is calculated by dividing Net income by the weighted-average number of shares of common stock
outstanding. Diluted earnings per share is similarly calculated, except that the calculation includes the dilutive effect of the assumed
issuance of shares under stock-based compensation plans, unless the inclusion of such shares would have an anti-dilutive impact. The
computations of the Company’s basic and diluted earnings per share are set forth below (in thousands, except per share amounts):
Net income ...........................................................................................
Basic weighted-average common shares outstanding..........................
Effect of dilutive stock-based compensation awards...........................
Diluted weighted-average common shares outstanding ......................
Earnings per share, basic......................................................................
Earnings per share, diluted...................................................................
$
$
Year Ended December 31,
2018
2017 (1)
2016 (1)
38,809
70,318
229
70,547
0.55
0.55
$
$
224,443
71,661
66
71,727
3.13
3.13
$
$
176,370
71,588
—
71,588
2.46
2.46
(1) As of the date of the Separation on May 31, 2017, the total shares outstanding are 71.6 million. For the year ended December 31,
2016, the 71.6 million shares are utilized for the calculation of both basic and diluted earnings per share, as no shared-based
awards were outstanding prior to the Separation date. In addition, for the year ended December 31, 2017, the calculation of both
basic and diluted earnings per share includes the 71.6 million shares as the shares outstanding during the period of January 1,
2017 through May 31, 2017.
As of December 31, 2018, the Company has two classes of stock which consist of common stock and preferred stock. As of December
31, 2018, the Company has only issued common stock at a par value of $0.01.
Note 12. Stock-Based Compensation
Omnibus Plan. In May 2017, the Company’s Board of Directors approved the Cars.com Inc. Omnibus Incentive Compensation Plan
(the “Omnibus Plan”), which provides for the granting of stock options, stock appreciation rights, restricted stock, restricted stock
units, performance shares and other stock-based and cash-based awards. A maximum of 18 million common stock shares may be
issued under the Omnibus Plan. As of December 31, 2018, there were 15.7 million common stock shares available for future grants.
The Company issues new shares of Cars.com common stock for shares delivered under the Omnibus Plan.
Prior to the Separation and distribution from TEGNA, certain Cars.com current and former employees received TEGNA restricted
share units based on TEGNA common stock. Due to the spin-off from TEGNA, all outstanding TEGNA restricted share units held by
certain Cars.com current and former employees following the Separation were converted into an award denominated in shares of
Cars.com common stock, with the number of shares subject to the award adjusted in a manner intended to preserve the aggregate
intrinsic value of the original TEGNA restricted share units award as measured immediately before and after the Separation. Stock-
based compensation expense relates to awards issued in connection with and after the Separation. Information related to stock-based
compensation expense is as follows (in thousands):
Stock-based compensation expense............................. $
Income tax benefit related to stock-based
compensation expense ..............................................
Year Ended December 31,
2017
2018
9,423
$
2,627
1,222
643
Information related to outstanding stock-based compensation awards as of December 31, 2018 is as follows (in thousands):
Unearned
Compensation
Weighted-Average
Remaining Period
(in years)
RSUs ............................................................................ $
PSUs.............................................................................
ESPP ............................................................................
Total ............................................................................. $
14,393
6,133
135
20,661
2.7
2.2
0.3
2.5
54
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
Restricted Share Units (“RSUs”). RSUs represent the right to receive unrestricted shares of the Company’s common stock at the time
of vesting, subject to any restrictions as specified in the individual holder’s award agreement. RSU’s are subject to graded vesting,
generally ranging between one and four year and the fair value of the RSUs is equal to the Company’s common stock price on the date
of grant. RSU activity for the year ended December 31, 2018 is as follows (in thousands, except for weighted-average grant date fair
value):
Number of RSUs
Weighted-Average
Grant Date
Fair Value
Outstanding as of December 31, 2017 ......................
Granted.........................................................................
Vested and delivered....................................................
Forfeited.......................................................................
Outstanding as of December 31, 2018 (1) ..................
526 $
522
(159)
(120)
769 $
25.48
26.63
25.11
26.40
26.20
(1) The outstanding balance as of December 31, 2018 includes 59,000 RSUs that were vested, but not yet delivered.
The weighted-average grant-date fair value of RSUs granted during the years ended December 31, 2018 and 2017 was $26.63 and
$25.84, respectively. The total grant-date fair value of RSUs that vested during the years ended December 31, 2018 and 2017 was
$3.7 million and $1.8 million, respectively.
Performance Share Units (“PSUs”). PSUs represent the right to receive unrestricted shares of the Company’s common stock at the
time of vesting, subject to any restrictions as specified in the individual holder’s award agreement. The fair value of the PSUs is equal
to the Company’s common stock price on the date of grant. During the year ended December 31, 2018, the Company granted 780,000
PSUs at a weighted-average grant date fair value of $27.41 per unit. Of the total PSUs granted, 632,000 PSUs were granted to certain
employees in connection with the Acquisition and require continued employee service. The percentage of PSUs that shall vest will
range from 0% to 150% of the number of PSUs granted based on Dealer Inspire’s future performance related to certain revenue targets
over a three-year performance period. These PSUs are subject to graded vesting over three years. The remaining PSUs granted during
the year ended December 31, 2018 require continued employee service. The percentage of these PSUs that shall vest will range from
0% to 200% of the number of PSUs granted based on the Company’s future performance related to certain revenue and adjusted
earnings before interest, income taxes, depreciation and amortization targets over a two-year performance period. These PSUs are
subject to graded vesting over three years.
Employee Stock Purchase Plan. On September 19, 2017, the Company’s Board of Directors approved the Cars.com Employee Stock
Purchase Plan (the “ESPP”). Eligible employees may authorize payroll deductions of up to 10% of their base earnings with a
maximum of $10,000 per every six-month offering period to purchase Cars.com common stock at a purchase price per share equal to
85% of the lower of (i) the closing market price per share of Cars.com at the beginning of the offering period or (ii) the closing market
price per share at the end of the offering period. A maximum of three million shares are available for issuance under the ESPP. As of
December 31, 2018, 2.9 million shares were available for issuance under the ESPP. For the year ended December 31, 2018, the
Company issued 0.1 million shares and recorded $0.4 million of stock-based compensation expense related to the ESPP.
Note 13. Defined Contribution Plan
The Company’s employees are eligible to participate in the Company’s principal defined contribution plan. Participants are eligible on
the first day of the quarter following the date of hire after one month of service and are allowed to make tax-deferred contributions up
to 100% of annual compensation, subject to limitations specified by the Internal Revenue Code of 1986, as amended. Employer
contributions consist of matching contributions and/or non-elective employer contributions. The Company match is 100% of the
employee’s contribution up to 3% of the employee’s salary, and thereafter 50% of the employee’s contribution, until the employee’s
contributions reach 5% of the employee’s salary. All contributions are immediately fully vested. The Company recorded contributions
to its defined contribution plans of $4.4 million, $4.1 million and $4.0 million for the years ended December 31, 2018, 2017 and 2016,
respectively.
Note 14. Segment Information
Operating segments are components of an enterprise where separate financial information is available that is evaluated regularly by
the chief operating decision maker (the “CODM”), or decision-making group, in deciding how to allocate resources and in assessing
55
Cars.com Inc.
Notes to Consolidated and Combined Financial Statements (Continued)
performance. The Company’s CODM is the Cars.com President and Chief Executive Officer. The CODM makes resource allocation
decisions to maximize the Company’s consolidated and combined financial results.
The Company has one operating and reportable segment that generates revenue through two sales channels (Retail and Wholesale)
which are presented on the Consolidated and Combined Statements of Income. The Company did not have any one customer that
generated greater than 10% of total revenues in 2018, 2017 or 2016. Substantially all revenues were generated within the U.S. and all
long-lived assets are located in the U.S.
Note 15. Related Party
The Company is party to a commercial agreement with TEGNA, who was considered a related party through the Separation date of
May 31, 2017. Related party revenue earned from this agreement was zero, $3.4 million and $8.5 million for the years ended
December 31, 2018, 2017 and 2016, respectively. The commercial agreement with TEGNA is effective until 2020.
Prior to the Separation, TEGNA utilized a centralized approach to cash management and the financing of its operations, providing
funds to its subsidiaries as needed. These transactions were recorded in “TEGNA’s investment, net” when advanced. Accordingly,
none of TEGNA’s cash and cash equivalents were assigned to the Company in TEGNA’s financial statements. Cash and cash
equivalents in the Company’s Consolidated and Combined Balance Sheets represent cash held locally by the Company.
Equity in the Consolidated and Combined Balance Sheets represents the accumulated balance of transactions between the Company
and TEGNA, the Company’s paid-in-capital and TEGNA’s interest in the Company’s cumulative retained earnings, and are presented
within “TEGNA’s investment, net.” The amounts comprising the accumulated balance of transactions between the Company and
TEGNA and TEGNA affiliates include (1) the cumulative net assets attributed to the Company by TEGNA and TEGNA affiliates;
(2) the cumulative net advances to TEGNA representing the Company’s cumulative funds swept (net of funding provided by TEGNA
and TEGNA affiliates to the Company) as part of the centralized cash management program; and (3) certain post-Separation
transactions.
Note 16. Selected Quarterly Financial Data (Unaudited)
In thousands, except per share amounts
March 31
June 30
September 30
December 31
Quarter Ended
2018
Revenues .......................................... $
Cost of revenues and operations ......
Operating income.............................
Net income .......................................
Earnings per share, basic..................
Earnings per share, diluted...............
2017
Revenues .......................................... $
Cost of revenues and operations ......
Operating income.............................
Net income .......................................
Earnings per share, basic..................
Earnings per share, diluted...............
159,957 $
19,086
7,166
929
0.01
0.01
153,174 $
15,902
27,181
26,888
0.38
0.38
168,512 $
22,804
24,557
12,726
0.18
0.18
156,624 $
15,540
28,873
24,809
0.35
0.35
169,312 $
24,034
28,331
15,797
0.23
0.23
159,899 $
18,176
39,374
20,988
0.29
0.29
164,346
26,443
23,870
9,357
0.14
0.14
156,565
15,923
38,828
151,758
2.12
2.11
56
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
Item 9A. Controls and Procedures.
Management’s Evaluation of Disclosure Controls and Procedures
Management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period
covered by this report. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of such
date, our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed
in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods
specified by the rules and forms of the Exchange Act, and that such information is accumulated and communicated to management,
including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required
disclosure.
Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving their objectives, and management necessarily applies its judgment in evaluating the benefits of possible
controls and procedures relative to their costs.
Management’s Report on Internal Control over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over our financial reporting (as defined in Rules
13a-15(f) and 15d-15(f) under the Exchange Act). Our internal control system is designed to provide reasonable assurance regarding
the reliability of financial reporting and the preparation and fair presentation of published financial statements.
In evaluating the effectiveness of our internal control over financial reporting as of December 31, 2018, management used the
framework set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control - Integrated
Framework (2013). Based on such evaluation, management concluded that our internal control over financial reporting was effective
as of December 31, 2018. Management reviewed the results of its assessment with the Audit Committee of our Board of Directors.
The Company acquired all of the outstanding stock of Dealer Inspire, Inc. and substantially all of the net assets of Launch Digital
Marketing, LLC (the “Acquisition”) in 2018. The post-Acquisition business related to Dealer Inspire, Inc. and Launch Digital
Marketing LLC is referred to collectively as “Dealer Inspire”. Management has excluded Dealer Inspire from the assessment of
internal control over financial reporting for the year ended December 31, 2018. Dealer Inspire constitutes 7% of total assets as of
December 31, 2018 and 8% of revenues for the year ended December 31, 2018.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions or that the degree of compliance with the policies or procedures may deteriorate. Ernst and Young LLP, our independent
registered public accounting firm, issued an attestation report on the effectiveness of our internal control over financial reporting as of
December 31, 2018 included herein.
Changes in Internal Control over Financial Reporting
Except as noted above, during the period covered by this report, there were no changes in our internal control over financial reporting
that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting (as defined in Rules
13a-15(f) and 15d-15(f) under the Exchange Act).
57
PART III
Item 10. Directors, Executive Officers and Corporate Governance. The information required by this item will be included in our
definitive proxy statement for the 2019 Annual Meeting of Stockholders and is incorporated herein by reference.
Item 11. Executive Compensation. The information required by this item will be included in our definitive proxy statement for
the 2019 Annual Meeting of Stockholders and is incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. The
information required by this item will be included in our definitive proxy statement for the 2019 Annual Meeting of Stockholders and
is incorporated herein by reference.
Item 13. Certain Relationships and Related Transactions, and Director Independence. The information required by this item will
be included in our definitive proxy statement for the 2019 Annual Meeting of Stockholders and is incorporated herein by reference.
Item 14. Principal Accounting Fees and Services. The information required by this item will be included in our definitive proxy
statement for the 2019 Annual Meeting of Stockholders and is incorporated herein by reference.
58
PART IV
Item 15. Exhibits, Financial Statement Schedules.
(a) (1) Financial Statements. The financial statements required by this item are listed in Part II, Item 8., “Financial Statements and
Supplementary Data” herein.
(2) Financial Statement Schedules. The financial statement schedule required by this item is listed below and included in this
report after the signature page hereto.
Schedule II-Valuation and Qualifying Accounts for the years ended December 31, 2018, 2017 and 2016.
All other schedules are omitted because they are not applicable, not required or the required information is shown in the
Consolidated and Combined Financial Statements or notes thereto.
(b)
Exhibits. The exhibits required by this item are listed in the Exhibit Index which immediately precedes the exhibits filed with
this Form 10-K and is incorporated herein by this reference.
59
Exhibit
Number
2.1**
3.1**
3.2**
10.1**
10.2**
10.3**
10.4**
10.5**^
10.6**^
10.7**^
10.8**^
10.9**^
EXHIBIT INDEX
Exhibit Description
Separation and Distribution Agreement by and between TEGNA Inc. and Cars.com Inc. (incorporated by reference to
Exhibit 2.1 to Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
Amended and Restated Certificate of Incorporation of Cars.com Inc. (incorporated by reference to Exhibit 3.1 to
Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
Amended and Restated By-Laws of Cars.com Inc. (incorporated by reference to Exhibit 3.2 of Form 8-K filed on
October 23, 2018, File No. 001-37869).
Transition Services Agreement by and between TEGNA Inc. and Cars.com Inc. (incorporated by reference to Exhibit
10.1to Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
Tax Matters Agreement by and between TEGNA Inc. and Cars.com Inc. (incorporated by reference to Exhibit 10.2 to
Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
Employee Matters Agreement by and between TEGNA Inc. and Cars.com Inc. (incorporated by reference to Exhibit
10.3 to Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
Credit Agreement dated as of May 31, 2017 among Cars.com Inc., as Borrower, each lender from time to time party
thereto, the other parties party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent (incorporated by
reference to Exhibit 10.7 to Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
Cars.com Omnibus Incentive Compensation Plan (incorporated by reference to Exhibit 10.4 of Cars.com Inc.’s Form
8-K filed on June 5, 2017, File No. 001-37869).
Cars.com Inc. Deferred Compensation Plan (incorporated by reference to Exhibit 10.5 to Cars.com Inc.’s 8-K filed on
June 5, 2017, File No. 001-37869).
Cars.com, LLC Share Appreciation Rights Plan (incorporated by reference to Exhibit 10.7 of Amendment No. 4 to
Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017, File No. 001-37869).
Cars.com, LLC Long Term Incentive Plan (incorporated by reference to Exhibit 10.12 of Amendment No. 4 to
Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017, File No. 001-37869).
Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.6 to Cars.com Inc.’s Form 8-K filed on June
5, 2017, File No. 001-37869).
10.10**^
Cars.com Inc. Change in Control Severance Plan (incorporated herein by reference to Exhibit 10.1 to Cars.com Inc.’s
Quarterly Report on Form 10-Q filed June 20, 2017, File No. 001-37869).
10.11**^
Cars.com Inc. Executive Severance Plan (incorporated herein by reference to Exhibit 10.2 to Cars.com Inc.’s
Quarterly Report on Form 10-Q filed June 20, 2017, File No. 001-37869).
10.12**^
10.13**^
10.14**^
Share Appreciation Rights Award Agreement (2016 – 2018 Performance Period), dated as of January 1, 2016,
between Cars.com, LLC and Alex Vetter (incorporated by reference to Exhibit 10.10 of Amendment No. 4 to
Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017, File No. 001-37869).
Share Appreciation Rights Award Agreement (2016 – 2018 Performance Period), dated as of January 1, 2016,
between Cars.com, LLC and John Clavadetscher (incorporated by reference to Exhibit 10.11 of Amendment No. 4 to
Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017, File No. 001-37869).
Restricted Stock Unit Award Agreement, effective as of January 1, 2017, between TEGNA Inc. and Alex Vetter
(incorporated by reference to Exhibit 10.6 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10
filed on April 27, 2017, File No. 001-37869).
60
Exhibit
Number
10.15**^
Form of Director Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.3 to
Cars.com Inc.’s Quarterly Report on Form 10-Q filed on June 20, 2017, File No. 001-37869).
Exhibit Description
10.16**^
Form of Employee Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.4 to
Cars.com Inc.’s Quarterly Report on Form 10-Q filed June 20, 2017, File No. 001-37869).
10.17*^
Form of 2018 Director Restricted Stock Unit Award Agreement
10.18*^
Form of Performance Based Restricted Stock Unit Award Agreement
10.21**^
10.22**^
10.23**^
10.24**^
10.25**^
Employment Agreement, dated as of November 4, 2014, between Cars.com, LLC and Alex Vetter (incorporated by
reference to Exhibit 10.13 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on
April 27, 2017, File No. 001-37869).
Letter Agreement, dated as of November 2, 2016, between Cars.com, LLC and Alex Vetter (incorporated by reference
to Exhibit 10.14 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017,
File No. 001-37869).
Letter Agreement, dated as of November 21, 2016, between Cars.com, LLC and Becky Sheehan (incorporated by
reference to Exhibit 10.15 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on
April 27, 2017, File No. 001-37869).
Letter Agreement, dated as of June 1, 2016, between Cars.com, LLC and John Clavadetscher (incorporated by
reference to Exhibit 10.16 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on
April 27, 2017, File No. 001-37869).
Letter Agreement, dated as of September 23, 2016, between Cars.com, LLC and Jim Rogers (incorporated by
reference to Exhibit 10.17 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on
April 27, 2017, File No. 001-37869).
10.26*^
Separation Agreement between Cars.com, LLC and John Clavadetscher dated September 13, 2018.
10.27*^
Letter Agreement, dated as of July 9, 2018, between Cars.com, LLC and Doug Miller.
10.28**
Agreement, dated as of March 22, 2018, among Cars.com Inc. and Starboard Value LP and its affiliates (incorporated
by reference to Exhibit 10.1 to Cars.com Inc’s Current Report on Form 8-K filed on March 23, 2018, File No. 001-
37869).
21.1*
23.1*
31.1*
31.2*
32.1*
32.2*
Subsidiaries of Cars.com Inc.
Consent of Independent Registered Public Accounting Firm
Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange
Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange
Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906
of the Sarbanes-Oxley Act of 2002.
Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of
the Sarbanes-Oxley Act of 2002.
101.INS
101.SCH
101.CAL
XBRL Instance Document.
XBRL Taxonomy Extension Schema Document.
XBRL Taxonomy Extension Calculation Linkbase Document.
61
Exhibit
Number
101.DEF
101.LAB
101.PRE
XBRL Taxonomy Extension Definition Linkbase Document.
XBRL Taxonomy Extension Label Linkbase Document.
XBRL Taxonomy Extension Presentation Linkbase Document.
Exhibit Description
Filed herewith.
*
** Previously filed.
^ Management contract or compensatory plan or arrangement.
62
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly
caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
Date: February 28, 2019
Cars.com Inc.
By:
/s/ T. Alex Vetter
T. Alex Vetter
President and Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following
persons on behalf of the Registrant in the capacities and on the dates indicated.
Signature
Title
Date
/s/ T. Alex Vetter
T. Alex Vetter
/s/ Becky A. Sheehan
Becky A. Sheehan
President and Chief Executive Officer
(Principal Executive Officer)
February 28, 2019
Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)
February 28, 2019
/s/ Scott Forbes
Scott Forbes
/s/ Jerri DeVard
Jerri DeVard
/s/ Jill Greenthal
Jill Greenthal
/s/ Thomas Hale
Thomas Hale
/s/ Michael Kelly
Michael Kelly
/s/ Donald A. McGovern, Jr.
Donald A. McGovern, Jr.
/s/ Greg Revelle
Greg Revelle
/s/ Bala Subramanian
Bala Subramanian
/s/ Bryan Wiener
Bryan Wiener
Chairman of the Board
Director
Director
Director
Director
Director
Director
Director
Director
February 28, 2019
February 28, 2019
February 28, 2019
February 28, 2019
February 28, 2019
February 28, 2019
February 28, 2019
February 28, 2019
February 28, 2019
63
Schedule II
Valuation and Qualifying Accounts
For the Years Ended December 31, 2018, 2017 and 2016
(In thousands)
Allowance for doubtful accounts:
Description
Balance at
Beginning
of Period
Additions
Charged to
Costs and
Expenses
Write-offs
Recoveries
Balance at
End of
Period
2018 .......................................................... $
2017 ..........................................................
2016 ..........................................................
2,616 $
3,527
2,310
4,391 $
2,452
4,632
(3,383) $
(4,037)
(3,935)
817 $
674
520
4,441
2,616
3,527
64
BOARD OF DIRECTORS
Scott Forbes
Chairman
Alex Vetter
Director, Chief
Executive
Officer &
President
Jerri DeVard
Director
Jill Greenthal
Director
Thomas Hale
Director
Michael Kelly
Director
Donald A. McGovern, Jr.
Director
Greg Revelle
Director
Bala Subramanian
Director
Bryan Wiener
Director
EXECUTIVE TEAM
Alex Vetter
Director, Chief
Executive
Officer &
President
Becky Sheehan
Chief Financial
Officer
Dave Domm
Chief Product
Officer
Matthew Gold
Chief Strategy
Officer
Fred Lee
Chief Technology
Officer
Doug Miller
Chief Revenue
Officer
Jim Rogers
Chief Legal
Officer
Brooke
Skinner Ricketts
Chief Marketing
Officer
D.V. Williams
Chief People
Officer
STOCK EXCHANGE
Cars.com’s stock is listed on the New York Stock Exchange under the ticker symbol CARS.
Transfer Agent
Corporate Headquarters
Investor Relations
Annual Meeting
EQ Shareowner Services
1110 Centre Pointe Curve,
Suite 101
Mendota Heights MN 55120
Cars.com
300 S. Riverside Plaza,
Suite 1000
Chicago, Illinois 60606
www.shareowneronline.com
Shareholder Services:
800-468-9716
Independent Registered
Public Accounting Firm
Ernst & Young LLP
Cars.com Inc.’s Form 10-K,
Form 10-Q, proxy statement and
other filings with the Securities
and Exchange Commission, as
well as press releases and other
investor information, are available
free of charge on our website at
investor.cars.com. Requests for
information may also be made to
the VP of Investor Relations at the
company’s headquarters or at
ir@cars.com.
The 2019 Annual Meeting of
Stockholders of Cars.com Inc.
will take place at 9:00 a.m.,
Central Time, on October 30, 2019
at the offices of Latham & Watkins
LLP, 330 N. Wabash Avenue,
Suite 2800, Chicago, Illinois 60611.
300 South Riverside Plaza, Suite 1000
Chicago, Illinois 60606
©2019 Cars.com, LLC™. All rights reserved.