2022 ANNUAL REPORT
2022 AT A GLANCE
(cid:46)ey Finan(cid:70)ial Measures
Revenue
Revenue growth accelerated each quarter and reached $654MM at year-end
Adjusted EBITDA1
Adjusted EBITDA Margin
Operating Cash Flow
Strong cash generation enabled CARS to return to its target net leverage
range of 2.0-2.5x while repurchasing 4.2MM shares
(cid:46)ey Operating Metri(cid:70)s
Average Monthly Unique Visitors
CARS consistently generates a high-quality, in-market audience
Tra(cid:73)(cid:619)(cid:70)
CARS’ strong brand enabled it to generate 62% of traffic through
organic channels
ARPD
CARS platform strategy has resulted in 10 consecutive quarters of YoY
ARPD growth
Dealer Customers
CARS strong value delivery drove YoY customer growth of 2%
$654MM
+5% YoY
$187MM
29%
$129MM
26.4MM
+5% YoY
587.4MM
$2,329
+1% YoY
19,506
+327 YoY
1 A reconciliation of non-GAAP financial measures to the relevant GAAP measures can be found in the Q4 2022 Earnings
Presentation available at www.investor.cars.com
Our Fellow Stockholders,
2022 marked another year of solid growth for CARS, reflective of the consistent value we delivered to
consumers, dealers, OEMs and lenders through our integrated platform and category-leading audience.
Our highly-recognized brand, together with our rich editorial content efficiently attracts a highly
engaged audience at scale for dealers and OEMs, which is a key differentiator of our platform. We were
Comscore’s #1 ranked Marketplace in 2022 with 26 million average monthly unique visitors. In-market
shoppers accounting for 587 million annual visits to Cars.com activates our solutions and generates
demand for our customers.
In an operating environment where inventory is constrained, our differentiated platform strategy
generates diverse revenue streams. As a result, we are better positioned to continue making strategic
investments across our business that are relevant to consumers and customers, while simultaneously
strengthening our platform advantage.
Expanding our Platform to Drive Long-Term Growth
Our strategy is fueled by our integrated solutions that help consumers buy and sell vehicles, while
also enabling automotive retailers to deliver a better customer experience and run more efficient and
profitable businesses. We have made strategic investments in product development, accelerated through
M&A, that have expanded our business beyond a pure classified listings model to one that further drives
vehicle sales and industry profitability.
Most recently, we invested in the integration and launch of CreditIQ and Accu-Trade, empowering
shoppers and buyers with digital financing, buying and appraisal solutions. These acquisitions not
only expanded our TAM to $50 billion, but opened up a significant opportunity for future growth as the
industry adopts digital solutions to better compete and evolve the retail experience.
Our value is clearly reflected in our increasingly loyal and growing customer base, which reached 19,506
dealers at year-end and has been instrumental in us delivering 10 consecutive quarters of year-over-year
ARPD growth, which ended the year at over $2,300. Our growing product strength is further affirmed by
nearly every OEM naming us as a certified website and technology provider, leading to 6,050 website
customers at year-end.
Solid Performance Bolstering our Financial Profile
Our focused execution enabled us to deliver strong results again in 2022, with total revenue growth
accelerating throughout the year to $654 million, representing 5% annual growth. Adjusted EBITDA was
$187 million with an Adjusted EBITDA margin of 29%.
Our asset-light model, coupled with disciplined financial management enabled us to generate $129
million of Operating Cash Flow. We leveraged our strong cash generation to make value-accretive
investments, pay down debt reducing leverage to within our target range of 2.0x to 2.5x, and return
capital to shareholders.
Creating Value Through our Environmental, Social and Governance Priorities
More broadly, we have maintained ESG efforts that closely align with CARS’ business practices that
foster an ethical culture of trust, transparency and accountability. Our efforts this year centered around
programming on reducing carbon emissions through EV consumer education and helping advance the
representation in the automotive and technology industries through our ongoing strategic partnerships
and sponsorships of industry organizations such as National Association of Minority Automobile Dealers
(NAMAD), Women in Automotive and Girls Who Code. Additionally, we maintained strong governance
practices with best-in-class policies and protections.
2023 will mark our 25th anniversary. Our durable business with consistent growth and success are a
testament to our incredibly talented and diverse workforce, trusted brand and strong corporate culture
that welcomes and fosters diverse perspectives and ideas. Our leading audience and a quarter century
of loyal customers enable us to continuously improve and advance our strategy of empowering local
automotive retail with best-in-class innovative solutions. As we enter this significant anniversary year, we
are confident we have a bright future ahead that continues to generate sustainable shareholder value in
2023 and beyond.
T. Alex Vetter
Chief Executive Officer
Scott E. Forbes
Chairman of the Board
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
(cid:3811) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2022
OR
(cid:3809) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE
TRANSITION PERIOD FROM TO
Commission File Number 001-37869
Cars.com Inc.
(Exact name of Registrant as specified in its Charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
300 S. Riverside Plaza, Suite 1000
Chicago, IL
(Address of principal executive offices)
81-3693660
(I.R.S. Employer
Identification No.)
60606
(Zip Code)
Registrant’s telephone number, including area code: (312) 601-5000
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock, Par Value $0.01 Per Share
Trading
Symbol
CARS
Name of each exchange on which registered
The New York Stock Exchange
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:3809) No (cid:3811)
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes (cid:3809) No (cid:3811)
Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:3811) No (cid:3809)
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of
this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files). Yes (cid:3811) No (cid:3809)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See
the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
Non-accelerated filer
Emerging growth company
(cid:3811)
(cid:3809)
(cid:130)
(cid:3809)
Accelerated filer
Smaller reporting company
(cid:3809)
(cid:3809)
(cid:130)
(cid:130)
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act. (cid:3809)
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting
under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. (cid:3811)
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:3809) No (cid:3811)
At June 30, 2022, the last business day of the Registrant’s most recently completed second fiscal quarter, the aggregate market value of common stock held by non-affiliates was
$643,540,920 based on the closing sale price of common stock on such date of $9.43 per share on the New York Stock Exchange.
The number of shares of Registrant’s Common Stock outstanding as of February 16, 2023 was 66,153,878.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s Definitive Proxy Statement relating to the Annual Meeting of Stockholders, scheduled to be held on or about June 7, 2023, are incorporated by reference
into Part III of this Report.
Table of Contents
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
PART IV
Item 15.
Item 16.
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
[Reserved]
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services
Exhibits, Financial Statement Schedules
Form 10-K Summary
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i
PART I
Note About Forward-Looking Statements. This report contains “forward-looking statements” within the meaning of the federal securities laws. All
statements other than statements of historical facts are forward-looking statements. These statements often use words such as “believe,” “expect,” “project,”
“anticipate,” “outlook,” “intend,” “strategy,” “plan,” “estimate,” “target,” “seek,” “will,” “may,” “would,” “should,” “could,” “forecasts,” “mission,”
“strive,” “more,” “goal” or similar expressions. Forward-looking statements are based on our current expectations, beliefs, strategies, estimates, projections
and assumptions, experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments, continuing
developments regarding the COVID-19 pandemic, global supply chain shortages, fluctuating fuel prices, rising interest rates, inflation and other factors we
think are appropriate. Such forward-looking statements are based on estimates and assumptions that, while considered reasonable by the Company and its
management based on their knowledge and understanding of the business and industry, are inherently uncertain. While the Company and its management
make such statements in good faith and believe such judgments are reasonable, you should understand that these statements are not guarantees of future
strategic action, performance or results. Our actual results, performance, achievements, strategic actions or prospects could differ materially from those
expressed or implied by these forward-looking statements. Given these uncertainties, you should not rely on forward-looking statements in making
investment decisions. When we make comparisons of results between current and prior periods, we do not intend to express any future trends, or
indications of future performance, unless expressed as such, and you should only view such comparisons as historical data. Forward-looking statements are
subject to a number of risks, uncertainties and other important factors, many of which are beyond our control, that could cause our actual results and
strategic actions to differ materially from those expressed in the forward-looking statements contained in this report. For a detailed discussion of many of
these and other risks and uncertainties, see Part I, Item 1A. Risk Factors and Part II, Item 7. Management’s Discussion and Analysis of Financial Condition
and Results of Operations of this report. All forward-looking statements contained in this report are qualified by these cautionary statements. You should
evaluate all forward-looking statements made in this report in the context of these risks and uncertainties. Forward-looking statements speak only as of the
date they are made, and we do not undertake any obligation, other than as may be required by law, to update or revise any forward-looking statement. The
forward-looking statements in this report are intended to be subject to the safe harbor protection provided by the federal securities laws.
Item 1. Business. Cars.com Inc., a Delaware corporation, and its consolidated subsidiaries are referred to here as “CARS,” the “Company,” “our,” “us” or
“we,” unless the context indicates otherwise. CARS conducts all of its operations through its wholly owned subsidiaries.
Overview. We are a leading automotive marketplace platform that provides a robust set of digital solutions that connect car shoppers with sellers. We
empower shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers.
In a rapidly changing market, we enable dealers and automotive manufacturers (“OEMs”), with innovative technical solutions and data-driven intelligence,
to better reach and influence ready-to-buy shoppers, acquire vehicles, provide financing tools with instant online loan screening and approvals, increase
inventory turn, improve operating efficiency and gain market share.
In addition to Cars.com™, our brands include Dealer Inspire®, a website and digital solutions provider enabling dealers to be more efficient through
connected digital experiences; FUEL™, an advertising solution providing dealers and OEMs the benefit of leveraging targeted digital video and display
marketing to Cars.com’s audience of in-market car shoppers; DealerRater®, a leading car dealer review and reputation management technology solution;
CreditIQ®, a digital financing technology and Accu-Trade™, a vehicle valuation and appraisal technology. Our portfolio of brands also includes
NewCars.com®.
Our Business
Attracting ready-to-buy car shoppers to our marketplace is crucial to meeting the needs of our customers. Driven by the strength of the Cars.com brand
name and our extensive trusted editorial content, during 2022, we attracted over an average of 26 million monthly unique visitors, the majority coming to
us organically. Approximately 85% of consumers who visit Cars.com intend to purchase a vehicle within the next six months, and we believe Cars.com has
the category’s strongest site engagement according to a recent Cars.com survey.
Our marketplace is core to our business, and we have built on this strength to increase our value to customers by providing additional digital solutions and
technology. Cars.com is a leading automotive marketplace, through in-house innovations and targeted acquisitions we now provide a full suite of integrated
platform capabilities.
For Customers. Our primary customers are car dealers, OEMs, other national advertisers and lenders. For the year ended December 31, 2022, 89% of our
revenue was generated from dealers, 9% related to OEMs and other national advertisers and 2% was generated from other customers.
1
•
•
Dealer Customers. As of December 31, 2022, we had 19,506 dealer customers across all 50 states, including franchise dealers and independent
dealers, with both digital and brick-and-mortar stores. The vast majority of our dealer customers utilize our marketplace subscription products.
OEMs. As of December 31, 2022, we served nearly all OEMs selling vehicles in the United States.
For Shoppers. Buying a car is one of life’s most significant and researched decisions. According to Cars.com’s Q4 2022 Consumer Metrics Study, 41% of
shoppers are extending their purchase timelines to find the right vehicle at the right price. Numerous product options with opaque, yet negotiable prices,
and gaps in the online-to-offline shopping experience add complexity to an already overwhelming decision-making process. Shoppers want a streamlined,
simplified automotive retail experience. CARS helps car shoppers cut through the clutter and support shoppers with tools designed to alleviate friction from
search to signature. Dealers and OEMs value our marketplace for the chance to connect with our high-intent and engaged, in-market audience, and to
improve their marketing and operational efficiency with our suite of solutions.
Our marketplace functions as a definitive resource for car buyers. We are known for our scale and depth with over 2.5 million vehicle listings and over 12
million consumer reviews as of December 31, 2022, as well as our expert editorial reviews and significant news and research publications that help
shoppers along their purchase journey. Our consumer experience is focused on reducing friction, improving speed and delivering powerful results through
several pricing, comparison, research and communication tools that empower buyers. We also provide shoppers with solutions ranging from instant vehicle
financing to vehicle appraisals that include instant cash offers.
For Sellers. We offer local dealers, OEMs, dealer groups and auto-adjacent companies a variety of digital advertising products and solutions. We generate
revenue primarily through the sale of our marketplace subscription products to dealer customers which provide access to our monthly audience of 26
million high-quality, in-market car shoppers. We complement our marketplace products with digital solutions and media offerings, which have become a
key area of growth and are critical to our platform strategy. Through our acquisitions of CreditIQ and Accu-Trade, we now are able to provide dealers with
advanced digital financing technology, as well as vehicle valuation and appraisal technology.
History. Cars.com was established in 1998 as part of a joint venture formed by a number of leading newspaper and broadcast companies that realized their
classified advertising businesses were being eroded as advertising began to move to the Internet. In 2014, one of the joint venturers, Gannett Co., Inc.
(“Gannett”) acquired the interests of the other joint venturers, and we became a wholly owned subsidiary of Gannett. On May 31, 2017, Gannett, which had
changed its name to TEGNA Inc. (“TEGNA”), effected a spin-off of Cars.com along with the DealerRater business that it had acquired in 2016 (the
“Spin”), creating Cars.com Inc. and distributed 100% of our common stock to TEGNA’s shareholders. On June 1, 2017, our common stock began trading
on the NYSE under the ticker symbol “CARS”. In February 2018, we acquired the stock of privately held Dealer Inspire Inc., which provides website and
other technology solutions, and substantially all the assets of Launch Digital Marketing LLC, which provided the digital marketing services now offered by
Dealer Inspire. In November 2021, we acquired the stock of CreditIQ, Inc., a privately held, automotive fintech platform that provides instant online loan
screening and approvals to facilitate online car buying. In March 2022, we acquired certain assets and assumed certain liabilities of Accu-Trade, LLC;
Accu-Trade Canada, LLC; Galves Market Data; and Headstart Logistics, LLC d/b/a MADE Logistics (collectively, “Accu-Trade”), which includes real-
time, VIN-specific appraisal and valuation data, instant guaranteed offer capabilities and logistics technology. By investing in technology, organically and
through acquisitions like CreditIQ and Accu-Trade, we strive to provide the best end-to-end car shopping experience for both buyers and sellers.
Industry Dynamics. CARS operates in the large and growing automotive advertising and technology solutions market. Prior to the COVID-19 pandemic
and the subsequent and sustained vehicle inventory shortages, dealers were experiencing margin compression, decreased OEM support and growing
consumer expectations around service and support. However in 2022, limited inventory of new vehicles coupled with strong consumer demand has
supported higher dealer profit margins for both new and used vehicles. It has also brought higher consumer expectations on what portion of the purchase
journey they can complete prior to visiting the dealership. As a result, dealers are investing more in their websites and technology solutions, embracing
technology solutions that help drive operational efficiency, and supporting shoppers in their preferred channels (i.e., online, offline or both). Those dealers
that invest in and leverage technology are building a sustainable margin advantage. We believe we are the first truly integrated marketplace and solutions
provider in the market today, and that we are well-positioned to support dealers with our comprehensive, multi-faceted, sales-oriented suite of tools and
solutions.
Products. Our core products for sellers include:
Marketplace products.
2
• Marketplace subscription advertising. We sell marketplace subscription advertising packages to dealer customers, which allow them to showcase
their available new and used vehicle inventory to our extensive audience of in-market car shoppers. We also offer our customers several add-on digital
solutions and media products. Our marketplace subscription packages are our largest product by revenue and number of subscribing dealers. In
addition, OEMs leverage marketplace listings for their certified pre-owned listings.
Digital Solutions.
• Website creation and platform hosting. Our Dealer Inspire website hosting and related solutions make automotive retail faster, easier and smarter
from search to signature. Built on a customizable platform and designed with user behavior data, our websites are set apart by the advanced
technologies that drive modern consumers toward purchase decisions. Website hosting is a product with high retention rates, supporting the reliability
and stability of our revenue, and also diversifying our revenue streams.
•
•
•
Digital retailing solutions. Our digital retailing product suite is focused on bringing omnichannel commerce to the automotive industry at scale by
simplifying the online to in-store process for dealers and buyers. Our Conversations product turns chats into customers by leveraging AI technology,
live video chat capabilities and 24/7 managed chat support to instantly respond to all incoming messages. Conversations is built to connect today’s car
buyers with sellers — wherever, whenever and however they want to shop. Our Online Shopper solution enables e-commerce transactions for dealers.
The “Garage” feature allows shoppers to save vehicles, customize and compare side-by-side. This feature also allows shoppers to add finance and
insurance products and aftermarket accessories, and to checkout, for delivery or pick-up in just three easy steps. Our CreditIQ solution enables
shoppers to digitally secure instant vehicle financing. Dealers are empowered with the ability to utilize the lenders of their choice at no cost to the
dealer. Participating lenders on the CreditIQ platform pay a fixed fee per funded loan.
Review and reputation management. Through DealerRater, we are one of the leading dealer review platforms in the industry, with more than 12
million consumer reviews integrated on the CARS platform. Our reputation management solutions enable dealers to build, measure, monitor and
manage their review programs to drive more leads that close faster. DealerRater reviews are syndicated across a variety of platforms (including
Cars.com), reaching on average more than 26 million consumers, digitally, each month.
Vehicle acquisition and valuation. Our Accu-Trade platform provides dealers with vehicle valuation and appraisal technology and connects
consumers to the best buyer for their vehicle. Through this appraisal solution, dealers are able to efficiently identify, find and procure the exact
vehicles they want for their lot. As part of this first-of-its-kind solution, Accu-Trade includes an appraisal device that generates a VIN-specific
valuation and quickly delivers a tailored, consumer-facing condition report. Powered by wholesale and retail data sources, Accu-Trade guides dealers
to understand and quickly act on the most profitable decision for each VIN, such as listing at the right price for retail in the dealer's market, sending to
auction, selling directly to a nearby dealer, or liquidating with our offer guarantee. Additionally, through Accu-Trade, we provide technology that
gives consumers instant and transparent cash offers for their exact VINs via our dealer websites, as well as Cars.com.
Media.
•
•
•
•
Display advertising. Our display advertising products help dealers and OEMs extend their reach and efficiently access our large audience of in-
market car shoppers. The geographically targeted advertising served on our Cars.com website and mobile app enables our customers to increase brand
awareness and promote inventory.
In-market video. Launched in 2020, FUEL provides OEMs and dealers with the opportunity to reach Cars.com’s in-market car shopping audience of
over 26 million average monthly shoppers on their screen of choice via social media platforms, streaming apps and connected TV. FUEL leverages
Cars.com’s high-quality, in-market audience data to pinpoint serious ready-to-buy shoppers. This targeted approach drives high advertising efficiency
for FUEL, which compares favorably to the high-cost broadcast television solutions that dealers and OEMs have historically relied on.
Social selling. In 2018, we pioneered the use of social media platforms to sell cars by launching multiple solutions for both dealers and OEMs to
target and connect with in-market car shoppers on social media platforms, expanding their opportunity to sell more cars. We offer Cars Social, for both
dealers and OEMs, which targets and serves native advertisements displaying real-time inventory to in-market car shoppers on Facebook and
Instagram by leveraging our valuable audience data.
Digital advertising services. To maximize a dealer’s return on investment, the dealer's marketing and advertising campaigns need to seamlessly
connect with the website experience to convert traffic into paying customers. We offer programs that manage dealer
3
search engine optimization, as well as paid media spend beyond the Cars.com platform. Our data analytics and insights ensure dealers’ investments
are deployed in the most efficient manner possible.
Our strengths and competitive advantages. Our vision is to become the largest digital automotive platform powering innovative digital and media
solutions to create frictionless shopping experiences for shoppers and sellers. We are pursuing a product first growth strategy to cement our position as the
destination for car shoppers and sellers. We believe our success is driven by our industry leading brand, high quality audience, differentiated technology
solutions and customer centricity, which delivers sustainable revenue growth and cash flow from operations.
A powerful family of brands delivering integrated digital and media solutions that enable our platform strategy. Our family of brands includes a suite of
integrated digital and media solutions that define our platform strategy. Our solutions seamlessly connect buyers and sellers wherever they are in their
vehicle shopping journey. Our platform helps sellers expand their consumer influence and engagement across the entire purchasing journey, ultimately
increasing sales, creating operational efficiencies and improving profitability.
Cars.com, our flagship brand, is synonymous with car shopping. Among our core competitors selling new and used vehicles, we rank No. 1 in brand
awareness according to Qualtrics, a customer insights platform. We are a trusted and reliable partner for both car shoppers and sellers. Among automotive
marketplaces, we believe we are a first mover in successfully extending our focus to automotive solutions.
In addition to Cars.com, our robust portfolio of solutions is an important component of our strategy and a key differentiator relative to our competitors; it
includes the following customer facing brands:
•
•
•
•
•
Dealer Inspire. A recognized leader in digital (websites, online retailing) and advertising solutions that is endorsed by nearly all OEMs selling
cars in the United States.
DealerRater. A ratings and reviews tool that creates connections between shoppers and salespeople prior to shoppers even stepping on the lot.
FUEL. FUEL offers dealers and OEMs targeted digital video and advertising solutions that leverage our high quality audience data to reach in-
market shoppers.
Accu-Trade. Accu-Trade provides instant, VIN-specific appraisal solutions improving transparency for consumers and increasing accuracy and
efficiency for dealers.
CreditIQ. CreditIQ enables shoppers to secure instant vehicle financing online and provides dealers with higher quality leads with efficiencies
including reduced time to close.
A high-quality audience, at scale, enables our industry-leading platform. We have made strategic investments in technology and marketing to deliver
what we believe is the industry’s most qualified car shopping audience. Our audience not only powers our marketplace advertising packages, it also drives
our integrated platform strategy. It is key to our ability to efficiently grow and scale our media solutions that allow customers to target in-market shoppers
and strengthens our digital solutions.
In 2022, we had 26 million average monthly unique visitors that visited our marketplace nearly 600 million times. We generate the majority of our traffic
organically. Our organic strength is driven by our high-quality content, which includes editorial and consumer reviews, trust that comes from our years in
the market, and suite of easy to use consumer facing tools like Best Match. Over the past 20 years, we have made more than half a billion connections
between car shoppers and sellers.
According to a recent CARS survey, approximately 85% of our audience is in-market to buy a car, compared to a fraction of the general population. The
average time to purchase a car is approximately two months, while approximately 50% of our audience plans to buy within 30 days.
Resilient business model with an attractive cash flow financial profile and strong balance sheet. We generate nearly 90% of our revenue via subscription,
creating a dependable recurring revenue stream across our diversified mix of marketplace subscription advertising packages, digital solutions, and media.
Customer concentration is also limited and we generate an average monthly revenue of $2,329 from each of our nearly 20,000 dealers per month.
Our asset-light business model drives significant net operating cash flow, in excess of $125.0 million in each of the last three years, resulting in substantial
liquidity and financial flexibility, which enables us to invest in innovation, pursue strategic growth opportunities and maintain a healthy balance sheet with
modest leverage.
4
Strong, experienced management team. Our management team has deep marketplace and industry knowledge and a demonstrated track record of
delivering results. The team also brings unique experience driving innovation and digital transformation and unlocking value for customers while
modernizing established industries.
Business Strategy. Our vision is to become the largest digital automotive platform powering innovative digital and media solutions to create frictionless
shopping experiences for buyers and sellers. We are pursuing a product-first growth strategy to cement our position as the destination for car shoppers and
sellers. Our success is driven by our industry leading brand, high quality audience, differentiated technology solutions and customer centricity, which we
believe will deliver sustainable high growth revenue, earnings, and cash flow.
Our Long-Term Growth Strategy. Our strategy is to continue to invest in our key strengths:
•
•
•
•
•
Grow our network of dealer customers. We have a significant opportunity to grow our base of dealer customers. While we have a
substantial dealer customer base of nearly 20,000, there are approximately 40,000 dealerships nationwide, providing us with ample room for
growth.
Expand our relationship with dealer customers. We operate in the large and growing automotive advertising and technology solutions
market. Dealers are investing more in media and digital solutions, including their websites, to drive operational efficiencies and to meet
consumers’ preference to complete more of the car buying transaction online. We believe there is a sizable opportunity to cross-sell our
existing suite of products and new products, like Accu-Trade, and continue to grow our monthly average revenue per dealer.
Increase shopper engagement. We have made strategic investments in our platform technology and consumer marketing to deliver what we
believe is the industry’s most qualified car shopping audience. Our new solutions are increasing consumer engagement and driving more
qualified leads and revenue to our customers. Shoppers interact with our platform in many ways, including researching vehicles, writing
dealer reviews, securing qualified financing and obtaining instant offers for their trade-in vehicle. Higher consumer engagement creates more
qualified leads for our customers, increases our attribution and ultimately drives increased product adoption and retention.
Invest in our brand. We intend to continue investing in our brand to drive deeper understanding and awareness of our platform across
consumers, dealers, OEMs and other partners. We will leverage our brand in integrated marketing efforts as we launch new products in
support of our platform strategy.
Innovate on our platform. We will continue to innovate for consumers and our dealer, OEM, lenders and national advertising customers.
Our innovations will be focused on improving the user experience, continuing to advance dealer solutions and providing valuable data and
insights for our customers.
Competition. We face competition to attract consumers and paying dealers to our marketplace and to attract advertisers to purchase our advertising
products and services, including our website creation and hosting services. Our competitors offer various marketplaces, solutions and media products that
compete with us. Some of these competitors include:
Internet search engines, such as Google and Bing
Online marketplace and automotive sites, such as Facebook, AutoTrader, CARFAX, Edmunds, Kelley Blue Book, CarGurus and TrueCar
Sites operated by automobile sellers (traditional and digital) and by OEMs
Providers of offline, membership-based car-buying services, such as the Costco Auto Program
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• Website platform and solution providers, such as Dealer.com, Sincro (formerly CDK Global) and DealerOn
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Automotive fintech solutions, such as AutoFi
Appraisal solutions and digital auctions, such as Autoniq, ACV Auctions, Backlot Cars and CarOffer
Digital advertising providers and agencies
Competition for Consumers and Dealers. We compete for consumer visits with other online automotive marketplaces, OEM websites, free listing services,
general search engines, social media and dealer websites. We compete for shopper traffic primarily on the basis of the quality of our user experience. We
believe our user experience compares favorably due to the scale of our vehicle listings, the content and unbiased transparency of the information we
provide on vehicles, pricing and dealers, as well as the intuitive nature of our user interface, sophisticated search tools and algorithms and our mobile user
experience, among other factors.
We compete for dealers’ marketing budget with offline customer acquisition channels, software and solutions spend, other online automotive marketplaces,
dealers’ own customer acquisition efforts on search engines and other internet sites that attract consumers searching for vehicles. We compete primarily on
the basis of the return on investment to the customer that our marketplace provides.
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We believe we are in a favorable market position due to our highly engaged, large, in-market consumer audience and the resulting volume and quality of
connections we provide to dealers, resulting in an attractive ROI.
Competition for Advertisers. We compete for a share of advertisers’ total marketing budgets against media sites, websites dedicated to helping consumers
shop for cars, search engines and social media sites, among others. We also compete for a share of advertisers’ overall marketing budgets with traditional
media, such as television, radio, magazines, newspapers, automotive guide publications, billboards and other offline advertising channels. We compete for
advertising spend based on the marketing ROI that our products provide. We believe we are in a favorable market position due to our large in-market
consumer audience, high consumer engagement and the effectiveness and relevance of our advertising products.
Intellectual Property. We take a strategic approach to intellectual property management by protecting our intellectual property and brands using various
intellectual property laws and through a combination of trademarks, trade dress, domain names, copyrights, and trade secrets and patents as appropriate. We
have registered and unregistered U.S. and international trademarks, service marks, domain names and copyrights. In addition to the protection provided by
our intellectual property rights, we enter into confidentiality and proprietary rights agreements with our employees, consultants, contractors and business
partners. Our employees and contractors are also subject to invention assignment provisions. In addition, we control the use of our proprietary technology
and intellectual property through provisions in both our general and product-specific terms of use on our mobile applications and websites.
Regulatory Matters. Various aspects of our business and the solutions we offer are or may be subject to a continually expanding and evolving range of
local, state, federal and international regulations. The advertising and sale of new or used vehicles is highly regulated by the states in which we do business.
Although we do not sell automobiles, the dealers from which we derive a significant portion of our revenue do sell them and are subject to significant
regulation. Moreover, state regulatory authorities or other third parties could take and, on some occasions, have taken the position that some of the
regulations applicable to dealers or to the manner in which automobiles are advertised and sold generally are directly applicable to our business model.
Additionally, our business is directly subject to laws, regulations, and standards covering marketing and advertising activities conducted by telephone,
email, mobile devices, and the internet, such as limited to the Telephone Consumer Protection Act, the CAN-SPAM Act, and similar state consumer
protection laws. Our digital solutions products may also be subject to laws governing accessibility, intellectual property ownership, obscenity, libel and
privacy, among other issues.
In addition, we are subject to numerous federal, national, state, and local laws and regulations in the United States and internationally regarding privacy and
the collection, processing, storage, sharing, disclosure, use and protection of personal information and other data, such as the Gramm-Leach-Bliley Act or
the California Consumer Privacy Act or the California Privacy Rights Act. While the scope of these laws and regulations is changing, we seek to comply
with industry standards and all applicable laws, policies, legal obligations and industry codes of conduct relating to privacy and data protection. We are also
subject to the terms of our privacy policies and privacy-related obligations to third parties.
To operate in this highly regulated environment, we have developed our products and services with a view toward appropriately managing the risk that our
regulatory compliance. If, and to the extent that, our products and services fail to satisfy relevant regulatory requirements, we could be subject to significant
civil and criminal penalties, including fines, or the award of significant damages in class action or other civil litigation, as well as orders interfering with
our ability to continue providing our products and services in certain states.
Human Capital. CARS is committed to the highest standards of integrity, inclusion and responsible business practices. Our commitment to build a culture
and business that cares about our employees, customers, industry and communities is a part of who we are – it’s in our DNA.
We believe our highly innovative and effective teams are one of our biggest differentiators and the most important investment we can make at CARS. We
promote and foster an environment that encourages constant learning and curiosity, including offering all of our employees additional learning and
development opportunities. We provide individual training and certifications, across thousands of topics and interests, to ensure our teams continue
developing the needed skills to grow in their careers at CARS and deliver their very best every day. Leadership development programs are also available to
provide in-depth training courses to help managers build successful teams focused on innovating in our business and the ever-changing automotive and
technology industries. The courses develop skills of influence, time management, coaching, feedback, conflict management, empathy and overall
leadership.
At CARS, we believe we offer competitive and equitable compensation and benefits that include:
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An Employee Stock Purchase Plan, under which the vast majority of team members are eligible to participate;
Alternative work arrangements for eligible employees such as our flexible work program, including adoption of a hybrid work philosophy,
which we believe improves work-life balance, productivity and overall employee satisfaction; and
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Family-friendly benefits such as paid parental leave, paid family medical leave, paid compassionate time, adoption assistance, subsidized
back-up daycare, fitness programs and subsidies, legal support, tuition reimbursements, electric vehicle subsidies and volunteer opportunities.
We also closely monitor employee satisfaction and engagement, conducting semi-annual, anonymous, company-wide surveys that are studied by our
executive management team and shared with our Board of Directors. These surveys are an important way for us to identify areas where we can improve.
We encourage employee participation in the surveys, with participation rates typically greater than 80%, which allows us to gather valuable insight into
employee satisfaction.
We believe that a diverse workforce enhances the value of the Company for all stakeholders. We undertake many initiatives to ensure that CARS is an
inclusive place to work for people of all backgrounds, genders, nationalities, ethnicities, sexual orientations and beliefs. We incorporate diversity
considerations into all aspects of our employment journey, from targeted recruitment to fostering diversity affinity groups through our Employee Resource
Groups. We also offer regular Unconscious Bias training to encourage and uncover opportunities to create a more inclusive and open workplace. Our
diversity initiatives are managed directly by our executive management team, underscoring our commitment to this important principle across all levels of
the organization. At CARS we have solidified our commitment to diversity, equity and inclusion by monitoring and measuring diversity in talent
acquisition and retention and by tying executive incentive compensation to performance in this area.
We have a variety of active Employee Resource Groups at CARS, focused on serving as enterprise-wide champions for diversity, equity, and inclusion,
helping us to identify areas in which we can become even more inclusive. These groups also allow for the open sharing of ideas and cultural awareness
among our teams while providing civic engagement within our communities, leadership development, and improving overall cultural competence.
As of December 31, 2022, CARS had approximately 1,700 full-time employees. None of our employees are represented by a labor union or are subject to a
collective bargaining agreement.
Available Information. Our Annual Report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements, and
amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act are available free of charge at
https://investor.cars.com as soon as reasonably practicable after we file such material with, or furnish it to, the U.S. Securities and Exchange Commission
(SEC). In addition, the SEC maintains a website (http://www.sec.gov) that contains information we electronically file with, or furnish to, the SEC.
Information on our website is not part of this or any other report we file with, or furnish to, the SEC.
Item 1A. Risk Factors.
The following risk factors should be considered carefully, together with all other information contained in this report, including “Selected Financial Data,”
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our financial statements and related notes, when
evaluating our business and any forward-looking statements or other statements we or our representatives make from time to time. Any of the following
risks could materially and adversely affect our business, results of operations, financial condition and the actual outcome of matters as to which statements
are made. The risks and uncertainties described in this report are not the only ones we face. Other risks or uncertainties, which are not currently known to
us or that we believe are immaterial, also may adversely affect our business, operating results, and financial condition.
Risks Related to Our Business
Our business is subject to risks related to the larger automotive ecosystem, including consumer demand, direct-to-consumer sales models, and other
macroeconomic issues.
A number of economic and market conditions drive changes in automobile sales, including disruptions in the new automobile supply chain, the availability
and prices of new and used automobiles, levels of unemployment and inflation, availability of affordable financing, fluctuations in the cost of fuel,
consumer confidence and demand for vehicles, political unrest or uncertainty, the occurrence of contagious disease or illness, including COVID-19, barriers
to trade and other global economic conditions. Decreases in consumer demand could adversely affect the market for automobile purchases and, as a result,
reduce the number of consumers using our platform.
Consumer purchases of new and used automobiles generally decline during recessionary periods and other periods in which disposable income is adversely
affected. Purchases of new and used automobiles are typically discretionary for consumers and have been, and may continue to be, affected by negative
trends in the economy, including an economic recession or downturn, increases in the cost of energy and gasoline, the availability and cost of credit,
reductions in business and consumer confidence, stock market volatility, rising interest
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rates, inflation, tariffs, health or similar issues, such as pandemic or epidemic, and increased unemployment. An increase in interest rates can have a
significant impact on automobile purchases and affordability due to the direct relationship between interest rates and monthly loan payments, a critical
factor for many consumers, and the impact interest rates have on consumers’ borrowing capacity and disposable income. Interest rates could negatively
affect the number of vehicles purchased by consumers, and any reduction in purchases could adversely affect dealers and OEMs and lead to a reduction in
spending on our solutions. Further, if OEMs continue to transition to e-commerce and direct-to-consumer sales models to grow their market penetration,
consumer demand for our platform could be materially affected with users shifting from our platform to an OEM-based platform.
In addition, a decline in market demand due to a shift to remote and virtual work and the use of ride sharing vehicles could erode demand for new and used
automobiles. A reduction in the number of automobiles purchased by consumers could adversely affect automobile dealers and car manufacturers and
consequently lead to reduced spending on our digital marketing services and solution offerings. Further, OEM production shortages, supply chain
disruptions and inventory shortfalls could adversely impact automobile dealers and also reduce spending on our digital marketing services and solution
offerings. Though our current customer bases, revenue sources and operations are substantially limited to the United States, our business may be negatively
affected by challenges in the global automotive ecosystem and other macroeconomic issues.
Market acceptance of and influence over certain of our products and services is concentrated with a limited number of automobile OEMs and
dealership associations, and we may not be able to maintain or grow these relationships.
Although the automotive retail industry is fragmented, a relatively small number of OEMs, dealership associations, and their program administrators exert
significant influence over the market acceptance of certain automotive products and services due to their concentrated purchasing activity, the visibility of
their endorsement or recommendation of specific products and services, their provision of co-operative advertising money to dealers, and their ability to
define technical standards and certifications and marketing guidelines. For example, many of our website solutions are provided pursuant to OEM-
designated endorsements or preferred vendor programs. While automotive dealers are generally free to purchase the solutions of their choosing, if an OEM
has endorsed or certified a provider of products or services to its associated franchised dealers and if our solutions lack such certification or endorsement,
adoption or retention of our products and services could be materially impaired.
Dealer closures or consolidation among dealers or OEMs could reduce demand for, and negatively affect the pricing of, our marketing and solutions
offerings, thereby leading to decreased earnings.
When dealers consolidate, the services they previously purchased separately are often purchased by the combined entity in a lesser quantity than before,
leading to volume compression and loss of revenue across the automotive marketplace sector. In the past, dealers were more likely to close or consolidate
when conditions in the automotive industry and/or general economic conditions were poor. Despite our market position, consolidation or closures of
automobile dealers could reduce the aggregate demand for our services in the future and limit the amounts we earn from our solutions. In addition,
advertising purchased by OEMs accounts for a meaningful portion of our revenue. There are a limited number of OEMs, and financial difficulties or
consolidation among OEMs could similarly lead to volume compression and loss of revenue.
Our business depends on our strong brand recognition, and any failure to maintain, protect and enhance our brands could hurt our ability to retain or
expand our base of consumers, dealers and advertisers, and our ability to increase the frequency with which consumers, dealers and advertisers use our
services.
We believe that maintaining and increasing the strong recognition of the CARS brand is critical to our future success. Our brand drives traffic to our
websites and applications. Our brand attracts a large base of in-market car shoppers by offering credible and easy-to-understand information from
consumers and experts and new and used vehicle listings. In addition, OEMs, dealers and other advertisers rely on our innovative digital marketing services
and solution offerings to drive results in their businesses. To grow our business, we must maintain, protect and enhance our brands. Otherwise, we may be
unable to expand our base of consumers, customers and advertisers, or increase the frequency with which such constituents use or purchase our solutions.
Expanding the business will depend, in part, on our ability to maintain the trust that consumers, customers and advertisers place in our solutions and
services and the quality and integrity of the listings and other content found on the CARS sites and mobile applications. In addition, any negative publicity
about us, including our solutions, technologies, sales practices, personnel or customer service, could diminish confidence in and the use of our services. If
we experience negative publicity, or if consumers perceive that content on the CARS sites or mobile applications is not reliable, our reputation, the value of
our brands and traffic to our sites and mobile applications could decline.
The COVID-19 pandemic and related restrictions have materially and adversely affected, and could continue to materially and adversely affect, our
business, financial condition, liquidity and results of operations.
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Since March 2020, the COVID-19 pandemic and the measures implemented by governmental authorities around the country to contain the virus have
adversely affected businesses, economies and financial markets worldwide, and have caused significant volatility in U.S. and international debt and equity
markets. To varying degrees and at different points over the past three years, the COVID-19 pandemic has adversely affected, and may continue to
adversely affect our business, financial condition, liquidity and operating results. To the extent to which the COVID-19 pandemic ultimately impacts our
business depends on future developments, which are highly uncertain and cannot be predicted, such as the severity and duration of the pandemic, the
continued transmission of the virus, further actions taken by federal, state, and local governments and third parties in response to the pandemic, the
effectiveness of actions taken to contain the virus, the emergence of new variant strains, and the availability and effectiveness of vaccines. Future
epidemics, pandemics, and other outbreaks could also adversely affect our business, results of operations, and financial condition.
Substantially all of our revenue is generated from subscription services offered to automotive dealers and our national advertising offerings to OEMs and
other advertisers in or adjacent to the automotive industry and our business may be negatively affected during times of low automobile sales, low dealer
inventory due to production shortages or delays and high unemployment. To the extent a weakened economy impacts our customers’ ability or willingness
to pay for our services or our vendors’ ability to provide services to us, our operations, liquidity and financial condition could be negatively impacted. As a
result, in order to respond to changes in our revenue, we may be required to implement expense-reduction measures or amend our debt instruments in the
future, which could further adversely impact our operations, liquidity and financial condition.
Although the initial impact from the COVID-19 pandemic to our business has stabilized, we may continue to experience adverse effects to our business as a
result of its economic impact, including an economic recession or downturn, the impact of such a recession or downturn on unemployment levels,
consumer confidence, levels of personal discretionary spending, credit availability, the availability and cost to access the capital markets and the effect on
our customers’ demand for and ability to pay for our services.
We rely in part on Internet search engines and mobile application stores to drive traffic to the CARS sites and increase downloads of our mobile
applications. If the CARS sites and mobile applications fail to appear prominently in these search results, traffic to the CARS sites and mobile
applications would decline and our business, results of operations or financial condition may be materially and adversely affected.
We depend, in part, on Internet search engines such as Google to drive traffic to the CARS sites. For example, when a user searches for the make and model
of a specific automobile or a generic phrase, such as “automobile prices,” using an Internet search engine, we rely on a high organic search ranking of the
CARS sites in these search results to drive consumer traffic. However, our ability to maintain these high search result rankings is not fully within our
control. For example, our competitors’ search engine optimization efforts may result in their websites receiving a higher search result page ranking than us,
or Internet search engines could revise their methodologies in a way that would adversely affect our search result rankings. In addition, Internet search
engines could provide automobile dealer and pricing information directly in search results or choose to align with our competitors or develop competing
services. The CARS sites have experienced both positive and negative fluctuations in search result rankings in the past, and it is anticipated that similar
fluctuations will occur in the future.
Additionally, we depend in part on mobile application download stores such as the Apple App Store and Google Play to direct consumers to download
CARS’ mobile applications. When a mobile device user searches in a mobile application store for “car buying app” or a similar phrase, we rely on both a
high search ranking and consumer brand awareness to drive consumers to select and download CARS’ mobile applications instead of those of our
competitors. However, our ability to maintain high, non-paid search result rankings in mobile application stores is not fully within our control. Our
competitors’ mobile application store search optimization efforts may result in their mobile applications receiving a higher result ranking than that of
Cars.com, or mobile application download stores could revise their methodologies in a way that would adversely affect our search result rankings.
If Internet search engines or mobile application download stores modify their search algorithms in ways that negatively impact traffic to the CARS sites or
CARS mobile applications, or if the search engine or mobile application store optimization efforts of our competitors are more successful than our own
efforts, overall growth in our user base could slow or the user base could decline.
We rely on in-house content creation and development to drive organic traffic to the CARS sites and mobile applications.
We rely on our in-house editorial content team to continually develop content that is useful and of interest to consumers to drive organic traffic to the CARS
sites and mobile applications. Our editorial content team tests, reviews and photographs a large number of different
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car makes and models every year to support our creation of independent and unbiased automotive industry coverage. Our internally developed content
focuses primarily on consumer automotive purchasing, ownership advice and analysis of ownership trends. If we are unable to continue to develop our in-
house content, we may be required to rely more heavily on third-party content providers, which could lead to less distinctive content on our sites and
increased operating costs, including increased traffic acquisition costs. Additionally, if we are unable to continue providing the same level of high-quality,
unique consumer content, organic traffic across the CARS sites and mobile applications could decrease. Such a decrease may lead to dealers receiving
fewer indications of consumer interest through leads generated by the CARS sites and mobile applications and recognizing less value for their digital
advertising spend. As a result, dealers may decide not to continue to list their vehicles on the CARS sites and mobile applications. Similarly, decreased
organic traffic due to a reduction in unique content may cause national advertisers such as OEMs to shift their digital advertising spend to sites with higher
traffic. Further, decreased traffic from in-house content could result in increased spend in paid channels, which would result in higher sales and marketing
expenses. Any of the foregoing could materially and adversely affect our business, results of operations or financial condition.
Certain of our third-party service providers are highly regulated financial institutions, and the federal and state laws related to financial services could
have a direct or indirect materially adverse effect on our business.
In November 2021, we acquired the stock of CreditIQ, Inc., a privately held, cutting edge automotive fintech platform that provides instant online loan
screening and approvals to facilitate online car buying. Although we do not provide financial products, we have entered into agreements with partners to
provide automobile financing products to our users, including products that may involve a credit application or access to consumer credit scores. Our
partners may be subject to extensive federal and state laws and regulations related to the provision of financial services. We cannot guarantee that relevant
regulatory authorities or third parties will not take the position that some of the regulations applicable to financial product providers, or to the manner in
which such products are advertised or sold, apply to our platforms or business. If our products or services are determined to fall within the scope of those
laws or regulations, we or our partners may be required to implement new measures to comply with these laws and regulations, which could be costly, or be
required to discontinue or limit the offering of certain products or services in affected jurisdictions. Additionally, if our products or services are determined
not to comply with relevant regulatory requirements, we or our partners could be subject to possibly significant civil and criminal penalties, including fines,
or the award of significant damages in class action or civil litigation, as well as orders interfering with our ability to continue providing our products and
services in certain jurisdictions. Even without a determination that our products or services fall within the scope of these laws or regulations, if any of our
current or prospective partners is uncertain about the applicability of those laws and regulations to our business, the partners may terminate their business
with us, or we could have difficulty attracting new partners, which would adversely affect our future growth. Any or all of these adverse effects could result
in substantial negative publicity, increased regulatory scrutiny, decreased revenues, increased expenses and decreased profitability.
Risks Related to Environmental Laws and Climate Change Impacts
Our business may be affected by climate change, including physical risks and regulatory changes that may increase our operating costs and impact our
ability to deliver services to our customers.
Climate change poses both physical and transitional risks to CARS, which may affect our operations, financial performance, and reputation. CARS
conducted a climate risk assessment to better understand the types of climate-related risks that are most salient for our business. This assessment reviewed
our exposure to these risks as well as the systems in place to manage these risks. During the climate risk assessment, we identified a series of climate-
related challenges that may pose material, financial risks to our business operations and financial performance. These include physical risks from extreme
weather events such as floods, droughts, and storms, which can damage our assets and disrupt our operations. Regulatory risks resulting from changes in
laws and regulations on climate change may increase our compliance costs and limit our ability to operate. Additionally, transition risks include the shift to
a low-carbon economy which may affect the demand for our products and services. Finally, reputational risks also exist related to the increased public
scrutiny of our environmental impact and our response to climate change at the enterprise level.
Expectations relating to environmental, social and governance considerations expose the Company to potential liabilities, increased costs, reputational
harm and other adverse effects on the Company’s business.
Many governments, regulators, investors, employees, customers and other stakeholders are increasingly focused on environmental, social and governance
considerations relating to businesses, including climate change and greenhouse gas (“GHG”) emissions, human capital and diversity, equity and inclusion.
The Company makes statements about its environmental, social and governance goals and initiatives through information provided on its website, press
releases and other communications. Responding to these environmental,
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social and governance considerations and implementation of these goals and initiatives involves risks and uncertainties, requires investments, and are
impacted by factors that may be outside the Company’s control. In addition, some stakeholders may disagree with the Company’s goals and initiatives and
the focus of stakeholders may change and evolve over time. Stakeholders also may have very different views on where environmental, social and
governance focus should be placed, including differing views of regulators in various jurisdictions in which we operate. Any failure, or perceived failure,
by the Company to achieve its goals, further its initiatives, adhere to its public statements, comply with federal, state or international environmental, social
and governance laws and regulations, or meet evolving and varied stakeholder expectations and standards could result in legal and regulatory proceedings
against the Company and materially adversely affect the Company’s business, reputation, results of operations, financial condition and stock price.
Strategic and Competitive Risks
We participate in a highly competitive market, and pressure from existing and new competitors may materially and adversely affect our business, results
of operations or financial condition.
We face significant competition to attract consumers, customers, and advertisers from companies that provide listings, information, lead generation,
websites, automotive appraisals, online loan screening and approvals, marketing and car-buying services designed to reach consumers and enable dealers to
reach consumers. We also compete with many of our competitors for a share of a car dealer’s overall marketing budget. To the extent that car dealers view
alternative marketing and media strategies to be superior, we may not be able to maintain or grow the number of dealers in our network. In addition, new
competitors may enter the online automotive retail industry with competing products and services.
Our competitors could significantly impede our ability to expand our network of dealers and consumer reach. Our competitors may also develop and
market new technologies that render our existing or future products and services less competitive, unmarketable or obsolete. In addition, if competitors
develop products or services with similar or superior functionality to our solutions, we may need to decrease prices for our solutions to remain competitive.
If we are unable to maintain our current pricing structure due to competitive pressures, our revenue may be reduced, and our operating results may be
negatively affected.
Some of our larger competitors may be better able to respond more quickly with new technologies and to undertake more extensive marketing or
promotional campaigns. In addition, to the extent that any of our competitors have existing relationships with dealers or OEMs for marketing or data
analytics solutions, those dealers and automobile manufacturers may be unwilling to partner or continue to partner with us.
In addition, if any of our competitors were to merge or partner with another of our competitors, the change in the competitive landscape could materially
and adversely affect our ability to compete effectively. Our competitors may also establish or strengthen cooperative relationships with our current or future
third-party data providers, technology partners, or other parties with whom we have relationships, thereby limiting our ability to develop, improve and
promote our solutions. We may not be able to compete successfully against current or future competitors, and competitive pressures may materially and
adversely affect our business, results of operations or financial condition.
We compete with other consumer automotive websites and mobile applications and other digital content providers for share of automotive-related
digital display advertising spending and may be unable to maintain or grow our base of advertising customers or increase our revenue from existing
advertisers.
Although the shift in advertising spending away from traditional advertising methods to digital advertising methods provides greater opportunity for us,
competition to capture share of the total digital automotive advertising spend has increased and may continue to increase due to the attractive projected
growth of digital automotive advertising spend, low barriers to entry in the online automotive classifieds and related digital automotive advertising markets.
We may face significant challenges in convincing our advertising customers, including national advertisers and OEMs, to expand their advertising on our
sites and mobile applications in the face of growing competition, which could hurt our ability to grow our third-party advertising revenue. For example,
there are a limited number of OEMs, most of which already advertise on our sites. To grow our advertising revenue from these OEMs, we may need to
capture a greater portion of such OEMs’ digital advertising budgets. In addition, if we experience a significant decrease in advertising spending by OEMs
or other national advertisers for any reason, our revenue will decrease and our business, results of operations or financial condition may be materially and
adversely affected.
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If we do not adapt to automated buying strategies, our display advertising revenue could be adversely affected.
The majority of the display advertising purchased by our national, regional and related advertisers (e.g., insurance advertisers and finance advertisers) is
still done manually via insertion orders. However, recently advertisers have shifted away from buying media directly from premium publishers and
increasingly buying their target audiences via the ad exchanges across the broader Internet. While we have grown our programmatic revenue, are
developing new programmatic ad products, and are redesigning our ad delivery technology stack, we may not adapt quickly enough and may lose display
advertising revenue as a result. Due to the concentrated number of national advertisers, our national advertising business can be materially impacted by
shifts in media strategy, marketing strategies, agency changes, and financial results of our clients. These changes may occur independent of the products
and value we are providing to those advertisers. In addition, the increasing use of ad blockers may reduce the quantity or types of display ads and cookies
collected to serve ads.
We may face difficulties in developing and launching new solution offerings or growing our complementary offerings that help automotive brands and
dealers create enduring customer relationships.
We continue to expand, enhance and improve the nature and scope of our solution offerings and have expanded to incorporate digital solutions that use
social, mobile and web-based technologies, and to enter into complementary markets. Our ability to effectively offer a wide range of business solutions
depends on our ability to attract existing or new clients to our new service offerings. The market for solutions is highly competitive. We cannot be certain
that our new service offerings will effectively meet client needs or that we will be able to attract clients to these service offerings. The inherent difficulty of
developing or implementing new service offerings and significant competition in the markets for these services may affect our ability to market these
services successfully.
Our growth strategy will also increase demands on our management, operational and financial information systems and other resources. To accommodate
our growth, we will need to continue to implement operational and financial information systems and controls, and expand, train, manage and motivate our
employees. Our personnel, information systems, procedures or controls may not adequately support our growth strategy or our operations in the future.
Failure to retain strong management, implement operational and financial information systems and controls, or expand, train, manage or motivate our
workforce, could lead to delays in developing and achieving expected operating results for these new offerings.
Strategic acquisitions, investments and partnerships could pose various risks, including integration risks, increase our leverage, dilute existing
stockholders and significantly impact our ability to expand our overall profitability.
One of our key operating strategies is to pursue targeted acquisitions that enhance our platform strategy. These acquisitions involve inherent risks, such as
potentially increasing leverage and debt service requirements and combining company cultures and facilities, which could have a material and adverse
effect on our business, results of operations or financial condition and could strain our human capital resources. We may also be unable to successfully
implement effective cost controls or achieve expected synergies as a result of an acquisition. Acquisitions may result in our assumption of unexpected
liabilities, the integration of separate organizations, the unanticipated incompatibility of systems and operating methods, negative impacts on employee
morale and performance as a result of job changes and reassignments, unforeseen difficulties in operating businesses we have not operated before and the
diversion of management’s attention from the operation of our core business. Acquisitions may also result in greater exposure to the industry risks of the
businesses underlying the acquisition and possible tax costs and inefficiencies. Strategic investments and partnerships with other companies expose us to
the risk that we may not be able to control the operations of our investee or partnership, which could decrease the value of benefits we realize from a
particular relationship. We are also exposed to the risk that our partners in strategic investments and infrastructure may encounter financial difficulties that
could lead to disruption of investee or partnership activities, or impairment of assets acquired, which could adversely affect future reported results of
operations and stockholders’ equity. Acquisitions may subject us to new or different regulations or tax consequences which could have an adverse effect on
our operations.
In addition, we may not be able to successfully integrate acquired businesses, which may result in an inability to realize the anticipated benefits of our
acquisitions. In November 2021, we acquired the stock of CreditIQ, Inc., a privately held, cutting edge automotive fintech platform that provides instant
online loan screening and approvals to facilitate online car buying. In March 2022 we completed the acquisition of certain assets and assumed certain
liabilities of Accu-Trade, Galves Market Data and MADE Logistics (collectively, “Accu-Trade”), which added real-time, VIN-specific appraisal and
valuation data, instant guaranteed offer capabilities, and logistics technology to our portfolio of dealer offerings. Continued achievement of our transaction
synergies and our ability to grow the Accu-Trade and CreditIQ businesses and the revenue associated with it depend on a number of factors, including, but
not limited to our ability to: (1) successfully integrate Accu-Trade and CreditIQ into the CARS platform and solution offerings, (2) expanding dealer and
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consumer adoption, (3) securing lenders who will pay for lead generation, and (4) dealers honoring pre-approved loans. If our anticipated transaction
synergies do not fully materialize and/or the Accu-Trade or CreditIQ businesses fails to continue to grow at the rate we expect, our revenue and business
would be harmed.
We may also be unable to obtain financing necessary to complete acquisitions on attractive terms or at all. If we raise additional funds through future
issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could
have rights, preferences and privileges superior to those of holders of our common stock. Future equity financings could also decrease our earnings per
share and the benefits derived from such new ventures or acquisitions might not outweigh or exceed their dilutive effect. Any additional debt financing we
secure could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more
difficult for us to obtain additional capital or to pursue business opportunities.
Risks Related to Technology
The value of our assets or operations may be diminished if our information technology systems fail to perform adequately.
Our information technology systems are critically important to operating our business efficiently and effectively. Our brand, reputation and ability to attract
consumers and advertisers depend on the reliability of our technology platforms and the ability to continuously deliver content. Interruptions in our
information technology systems, whether due to system failures, computer viruses, physical or digital break-ins, capacity constraints, power outages, local
or widespread Internet outages, telecommunication breakdowns or other uncontrollable events, could affect the security or availability of products on our
sites or our mobile applications or prevent or inhibit the ability of consumers to access our marketplace, websites or other products. The failure of our
information technology systems to perform as anticipated could disrupt our business and result in transaction errors, processing inefficiencies, decreased
use of our sites or mobile applications and loss of traffic, customers and revenue. Moreover, we continually upgrade and enhance our technology. The
failure to complete an upgrade or enhancement as planned, or an unexpected result of a technology upgrade, could affect the security or availability of our
products and services and could lead to loss of traffic, customers and revenue.
Our business is dependent on keeping pace with advances in technology. If we are unable to keep pace with advances in technology, consumers may
stop using our services and our revenue may decrease.
The Internet and electronic commerce are characterized by rapid technological change, changes in user and customer requirements and expectations,
frequent new service and product introductions incorporating new technologies, including mobile applications, and the emergence of new industry
standards and practices that could render our existing sites, mobile applications and technology obsolete. These market characteristics are intensified by the
emerging nature of the market and the fact that many companies are expected to introduce new Internet products and services in the near future. If we are
unable to adapt to changing technologies, our business, results of operations or financial condition may be materially and adversely affected.
We rely on third-party service providers for many aspects of our business, including inventory information and sales of our product through social
media, and interruptions in the services or data they provide or any failure to maintain these relationships could harm our business.
Our business relies on the collection, use and analysis of third-party data, including large amounts of inventory, vehicle and consumer information, and
integrations with third-party systems, such as inventory management systems, customer relationship management systems and dealer management systems,
for the benefit of our car buying consumers, customers and advertisers. We use information about automobiles, inventory, ownership history and pricing
from third parties, including OEMs, dealers and others, in various aspects of our business. We also partner with social media platforms, such as Facebook
and Instagram, to leverage our valuable audience data to serve native advertisements and display real-time inventory for both dealers and OEMs to in-
market car shoppers. If the third parties are unable or unwilling to provide data or services, restrict our use of data, experience difficulty meeting our
requirements or standards, or revoke or fail to renew our licenses or partnerships, we could have difficulty operating key aspects of our business. In
addition, if these third-party service providers were to cease operations, temporarily or permanently, face financial distress or other business disruption or
increase their fees, or if our relationship with these providers were to deteriorate, we could suffer increased costs and delays in our ability to provide our
products to consumers and customers until a comparable provider is identified or until we develop replacement technology or operations.
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We rely on third-party services to track and calculate certain of our key metrics, including unique visitors and traffic and any errors or interruptions in
the services or data they provide or any failure to maintain these relationships could harm our business.
Certain of our key metrics, such as the number of our unique visitors and our traffic, are measured with third-party tools. While these numbers are based on
what we believe to be reasonable calculations for the applicable periods of measurement, measurement methodologies exhibit a level of accuracy risk
because of a variety of factors. For example, we have discovered that portions of our traffic have been attributable to non-human traffic. Because this non-
human traffic generally exhibits detectable anomalous patterns, our reported traffic metrics for impacted periods reflects an adjustment to remove non-
human traffic. We expect to continue to make similar adjustments in the future if we determine that our traffic metrics are materially impacted by invalid
traffic.
There are also inherent challenges in measuring usage across our large user base. For example, because these metrics are based on users with unique
cookies, an individual who accesses our website from multiple devices with different cookies may be counted as multiple unique visitors, and multiple
individuals who access our website from a shared device with a single cookie may be counted as a single unique visitor. In addition, although we use
technology designed to block low quality traffic, we may not be able to prevent all such traffic, and such technology may have the effect of blocking some
valid traffic. Further, users may have the ability to change privacy settings and opt-out of certain features, which could reduce the quality of data we
receive. For these and other reasons, our traffic and unique visitor metrics may not accurately reflect the number of people actually using our platform.
Our measures of traffic and other key metrics may differ from estimates published by third parties (other than those whose data we use to calculate our key
metrics) or from similar metrics of our competitors. We continually seek to improve our ability to measure these key metrics, and regularly review our
processes to assess potential improvements to their accuracy. However, the improvement of our tools and methodologies could cause inconsistency between
current data and previously reported data.
Additionally, as both the industry in which we operate and our business continue to evolve, so too might the metrics by which we evaluate our business. We
may revise or cease reporting metrics if we determine such metrics are no longer accurate or appropriate measures of our performance. If our audience,
customers and stockholders do not perceive our metrics to be accurate representations, or if we discover material inaccuracies in our metrics, our reputation
may be harmed.
Risks Related to Data Privacy and Security
We rely on technology systems’ availability and ability to prevent unauthorized access. If our security and resiliency measures fail to prevent incidents,
it could result in damage to our reputation, incur costs and create liabilities.
Like other technology-based businesses, our solutions may be subject to attacks from computer viruses, break-ins, phishing attacks, ransomware attacks,
unauthorized use, attempts to overload services with denial-of-service and other attacks. Any attack or disruption could negatively impact our ability to
attract new consumers, dealers or advertisers and could deter current consumers, dealers or advertisers from using our solutions, or subject us to lawsuits,
regulatory fines or other action or liability.
•
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•
Availability: We rely on technology systems’ availability to deliver services to consumers, dealers, OEMs, employees and partners. If we
experience a disruption that results in performance or availability degradation, up to and including the complete shutdown of our sites or
mobile applications, revenue could be impacted and consumers, dealers or advertisers may lose trust and confidence in us, decrease their use
of our solutions or stop using our solutions entirely.
Data Protection (Consumers/Dealers/OEMs): We collect, process, store, share, disclose and use limited personal information and other
data provided by consumers, dealers and OEMs, and sometimes that data includes names, addresses and certain location information used in
geo-fencing. Failure to protect customer data or to provide customers with appropriate notice of our privacy practices, could subject us to
liabilities imposed by U.S. federal and state regulatory agencies or courts. In addition, we could be subject to evolving laws and regulatory
standards that impose data use obligations, data breach notification requirements, specific data security obligations, restrictions on solicitation
or other consumer privacy-related requirements.
Data Protection (Internal): We develop, create and acquire internal information that may be considered sensitive or valuable intellectual
property in the normal operations of human resources, finance, legal, marketing, software development, product management, mergers and
acquisitions and other business functions. Failure to protect sensitive internal information or intellectual property may result in loss of
competitive advantage, reputation damage, direct and indirect costs and other liabilities. Failure to protect material financial information
including financial performance and merger and acquisition data could also subject us to liabilities imposed by U.S. federal and state
regulatory agencies or courts.
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We rely on, among other security measures, firewalls, anti-malware, intrusion prevention systems, distributed denial-of-service mitigation services, web
content filtering, encryption and authentication technology licensed from third parties. We also depend on the security of our networks and partially on the
security of our third-party service providers.
Although we believe that our resiliency planning and security controls are appropriate to our exposures to system outages, service interruptions, security
incidents and breaches, there is no guarantee that these plans and controls will prevent all such incidents. Techniques used to disable or degrade service or
gain unauthorized access to systems or data change frequently and may not be recognized until damage is detected. We maintain cyber risk insurance, but
this insurance may not be sufficient to cover all losses from any future disruption, security incident or breach.
Our ability to attract and retain customers depends on our ability to collect and use data and develop tools to enable us to effectively deliver and
accurately measure advertisements on our platform.
Most customers rely on tools that measure the effectiveness of their ad campaigns in order to allocate their advertising spend among various formats and
platforms. If we are unable to measure the effectiveness of advertising on our platform or are unable to convince customers that our platform should be part
of a larger advertising budget, our ability to increase the demand and pricing of our advertising products and maintain or scale our revenue may be limited.
Our tools may be less developed than those of other platforms with which we compete for advertising spend. Therefore, our ability to develop and offer
tools that accurately measure the effectiveness of a campaign on our platform is critical to our ability to attract new customers and retain and increase spend
from our existing customers.
We are continually developing and improving these tools and such efforts have required and are likely to continue to require significant time and resources
and additional investment, and in some cases we have relied on and may in the future rely on third parties to provide data and technology needed to provide
certain measurement data to our customers. If we cannot continue to develop and improve our advertising tools in a timely fashion, those tools are
unreliable, or the measurement results are inconsistent with advertiser goals, our advertising revenue could be adversely affected.
In addition, web and mobile browser developers, such as Apple, Microsoft or Google, have implemented and may continue to implement changes that
include requiring additional user permissions in their browser or device operating system that impair our ability to measure and improve the effectiveness
of advertising on our platform. Such changes include, limiting the use of first-party and third-party cookies and related tracking technologies, such as
mobile advertising identifiers, and other changes that limit our ability to collect information which allows us to attribute user actions on customers’
websites to the effectiveness of advertising campaigns that are run on our platform or may limit our ability to communicate with or understand the identity
of our consumers. For example, Apple launched its Intelligent Tracking Prevention (“ITP”) feature in its Safari browser. ITP blocks some or all third-party
cookies by default on mobile and desktop devices and ITP has become increasingly restrictive over time. Apple's related Privacy-Preserving Ad Click
attribution (PPAC), intended to preserve some of the functionality lost with ITP, would limit cross-site and cross-device attribution, prevent measurement
outside a narrowly-defined attribution window, and prevent ad re-targeting and optimization. Similarly, in January 2020, Google announced plans to phase
out third-party cookies on Chrome, the most-used desktop browser, in 2022. In July 2022, Google announced that these plans would be delayed until 2024
as Google continues to work to identify new technologies to replace third-party cookies. Other web browsers have begun implementing certain cookie-
blocking measures. Further, in April 2021, Apple released a new iOS functionality called App Tracking Transparency that limits the ability of mobile
applications to request an iOS device’s advertising identifier and may also affect our ability to track user actions off our platform and connect their
interactions with on-platform advertising. The shift to a “cookieless” future is changing how we market and engage with our consumers and future changes
and restrictions in browser or device functionality that limit the use of cookies, or that limit our ability to communicate with or understand the identity of
our consumers.
These restrictions make it more difficult for us to provide the most relevant ads to our consumers, measure the effectiveness of and re-target and optimize
advertising on our platform. Developers may release additional technology that further inhibits our ability to collect data that allows us to measure the
effectiveness of advertising on our platform. Any other restriction, whether by law, regulation, policy (including third-party policies) or otherwise, on our
ability to collect and share data which our customers find useful, our ability to use or benefit from tracking and measurement technologies, including
cookies, or that further reduce our ability to measure the effectiveness of advertising on our platform would impede our ability to attract, grow and retain
customers. Customers and other third parties who provide data that helps us deliver personalized, relevant advertising may restrict or stop sharing this data.
If they stop sharing this data with us, it may not be possible for us to collect this data within the product or from another source.
We rely heavily on our ability to collect and share data and metrics for our customers to help new and existing customers understand the performance of
advertising campaigns. If customers do not perceive our metrics to be accurate representations of our user base and user engagement or if we discover
inaccuracies in our metrics, they may be less willing to allocate their budgets or resources to our platform, which could harm our business, revenue and
financial results.
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Uncertainty exists in the application and interpretation of various laws and regulations related to our business, including privacy laws. New privacy
concerns or laws or regulations applicable to our business, or the expansion or interpretation of existing laws and regulations that apply to our
business, could reduce the effectiveness of our offerings or subject us to use restrictions, licensing requirements, claims, judgments and remedies
including sales and use taxes, other monetary liabilities and limitations on our business practices, and could increase administrative costs.
We operate in a regulatory climate in which there is uncertainty as to the applicability of various laws and regulations related to our business. Our business
could be significantly affected by different interpretations or applications of existing laws or regulations, future laws or regulations, including changes to
the corporate tax rate or actions or rulings by judicial or regulatory authorities. For example, the Inflation Reduction Act of 2022 (the “IRA”) introduced a
15% alternative minimum tax on the “adjusted financial statement income” of certain large corporations and a 1% excise tax on certain actual and deemed
stock repurchases, both of which become effective in 2023. We do not expect to be an applicable corporation that is subject to the alternative minimum tax,
however we expect to be a covered corporation that could be subject to the 1% excise tax.
Our operations may be subject to adoption, expansion or interpretation of various laws and regulations, and compliance with these laws and regulations
may require us to obtain licenses at an undeterminable and possibly significant expense. Similarly, state tax authorities could take aggressive positions as to
whether certain of our products are subject to sales and use taxes, leading to increased tax exposure. These additional expenditures may materially and
adversely affect our future results of operations, whether directly through increasing future overhead or indirectly by forcing us to pass on these additional
costs to our customers, making our solutions less competitive. There can be no assurances that future laws or regulations or interpretations or expansions of
existing laws or regulations will not impose requirements on Internet commerce that could substantially impair the growth of e-commerce and adversely
affect our business, results of operations or financial condition. The adoption of additional laws or regulations may decrease the efficacy of our offerings,
restrict our present business practices, require us to implement costly compliance procedures or expose us and/or our customers to potential liability.
We may be considered to “operate” or “do business” in states where our customers conduct their businesses, resulting in possible regulatory action. If any
state licensing laws were determined to be applicable to us and if we are required to be licensed and are unable to do so or are otherwise unable to comply
with laws or regulations, we could be subject to fines or other penalties or be compelled to discontinue operations in those states. If any state’s regulatory
requirements impose state-specific requirements on us or include us within an industry-specific regulatory scheme, we may be required to modify our
marketing programs in that state in a manner that may undermine such program’s attractiveness to consumers, customers or advertisers. Alternatively, if we
determine that the licensing and related requirements are overly burdensome, we may elect to terminate operations in that state.
All states comprehensively regulate vehicle sales and lease transactions and include strict licensure requirements for dealers (and, in some states, brokers)
and vehicle advertising. We believe that most of these laws and regulations specifically apply only to traditional vehicle purchase and lease transactions, not
Internet-based lead referral programs like ours. If we determine that the licensing or other regulatory requirements in a state are applicable to us or to a
particular marketing services program, we may elect to obtain the required licenses and comply with applicable regulatory requirements. However, if
licensing or other regulatory requirements are overly burdensome, we may elect to terminate operations or particular marketing services programs in that
state or elect to not introduce particular marketing services programs in that state. As we introduce new services, we may incur additional costs associated
with additional licensing regulations and regulatory requirements.
Misappropriation or infringement of our intellectual property and proprietary rights, enforcement actions to protect our intellectual property and
claims from third parties relating to intellectual property could materially and adversely affect our business, results of operations or financial condition.
Litigation regarding intellectual property rights is common in the Internet and technology industries. We expect that Internet technologies and software
products and services may be increasingly subject to third-party infringement claims as the number of competitors in our industry segment grows and the
functionality of products in different industry segments overlaps. Our ability to compete depends upon our proprietary systems and technology. While we
rely on intellectual property laws, confidentiality agreements and technical measures to protect our proprietary rights, we believe that the technical and
creative skills of our personnel, continued development of our proprietary systems and technology, brand name recognition and reliable website
maintenance are essential in establishing and maintaining a leadership position and strengthening our brands. Despite our efforts to protect our proprietary
rights, unauthorized parties may attempt to copy aspects of our services or obtain and use information that we regard as proprietary. Policing unauthorized
use of our proprietary rights is difficult and may be expensive. We can provide no assurance that the steps we take will prevent misappropriation of
technology or that the agreements entered into for that purpose will be enforceable. Effective trademark, service mark, patent, copyright and trade secret
protection may not be available when our products and services are made available online. In addition, if litigation becomes necessary to enforce or protect
our intellectual property rights or to defend against claims of
16
infringement or invalidity, such litigation, even if successful, could result in substantial costs and diversion of resources and management attention. We also
cannot provide any assurance that our products and services do not infringe on the intellectual property rights of third parties. Claims of infringement, even
if unsuccessful, could result in substantial costs and diversion of resources and management attention. If unsuccessful, we may be subject to preliminary
and permanent injunctive relief and monetary damages, which may be trebled in the case of willful infringements.
General Risks
Our ability to operate effectively could be impaired if we fail to attract and retain our key employees.
Our success depends, in part, upon the continuing contributions of our executive officers, particularly our Chief Executive Officer, and other key employees
and our continuing ability to attract, develop, motivate and retain highly qualified and skilled personnel, such as individuals with technical skills in a
rapidly changing technological environment. Additionally, as the workforce landscape changes due to the shift to remote and virtual work, we must
compete to attract and retain employees. We do not have employment agreements with any of our executive officers or other operational personnel, and,
therefore, they could terminate their employment with us at any time. We do not maintain key person life insurance policies on any of our employees. The
loss of the services of any of our key employees or the failure to attract or replace qualified personnel may have a material and adverse effect on our
business.
Adverse results from litigation or governmental investigations could impact our business practices and operating results.
We face potential liability and expense for legal claims relating to the information that we publish on our sites and mobile applications, including claims for
defamation, libel, negligence and copyright or trademark infringement, among others. We may be subject to claims based on the advertising of our
business. Although we have not historically been the subject of any such claims that were material, any such claims that we face in the future could divert
management time and attention away from our business and result in significant costs to investigate and defend, regardless of the merits of the claims. In
some instances, we may elect or be compelled to remove content or may be forced to pay substantial damages if we are unsuccessful in our efforts to
defend against these claims. If we elect or are compelled to remove valuable content from our sites or mobile applications, our platforms may become less
useful to consumers and our traffic may decline.
The value of our existing goodwill and intangible assets may become impaired depending upon future operating results.
Our goodwill and other intangible assets were approximately $809.9 million as of December 31, 2022, representing approximately 79% of our total assets.
We evaluate our goodwill and other intangible assets to determine whether all or a portion of their carrying values may no longer be recoverable, in which
case a charge to earnings may be necessary. Any future evaluations requiring an asset impairment charge for goodwill or other intangible assets would
adversely affect future reported results of operations and stockholders’ equity, although such charges would not affect our cash flow.
Risks Relating to our Common Stock
We cannot assure our stockholders that our share repurchase program will enhance long-term stockholder value and stock repurchases, if any, could
increase the volatility of the price of our common stock and will diminish our cash reserves.
In February 2022, our Board of Directors authorized a share repurchase program to acquire up to $200 million of our common stock over a three-year
period. Under the share repurchase program, the Company can repurchase shares from time to time in open market transactions or through privately
negotiated transactions in accordance with applicable federal securities laws and regulations. The timing and amounts of any purchases under the share
repurchase program is dependent upon a variety of factors, including market conditions, price, regulatory requirements and other corporate considerations,
as determined by the Company’s Board of Directors and management. The share repurchase program may be extended, suspended or discontinued at any
time.
Any purchases under the share repurchase program could affect our stock price and increase its volatility. The existence of a share repurchase program
could also cause our stock price to be higher than it would be in the absence of such a program and could potentially reduce the market liquidity for our
stock. Additionally, repurchases under our share repurchase program will diminish our cash reserves, which could strain our liquidity, could impact our
ability to pursue possible future strategic opportunities and acquisitions and could result in lower overall returns on our cash balances. There can be no
assurance that any further stock repurchases will enhance stockholder value because the market price of our common stock may decline below the levels at
which we repurchased shares of stock.
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Although our share repurchase program is intended to enhance long-term stockholder value, short-term stock price fluctuations could reduce the program’s
effectiveness.
We do not expect to pay any cash dividends for the foreseeable future.
We intend to retain future earnings to finance and grow our business or fund share repurchases. As a result, we do not expect to pay any cash dividends for
the foreseeable future. All decisions regarding the payment of dividends will be made by our Board of Directors from time to time in accordance with
applicable law. There can be no assurance that we will have sufficient surplus under Delaware law to be able to pay any dividends at any time in the future.
Your percentage of ownership in the Company may be diluted in the future.
In the future, your percentage ownership in the Company may be diluted because of equity awards that we will be granting to our directors, officers and
employees or otherwise as a result of equity issuances for acquisitions or capital market transactions. Such awards will have a dilutive effect on our
earnings per share, which could adversely affect the market price of our common stock.
In addition, our Amended and Restated Certificate of Incorporation authorizes us to issue, without the approval of our stockholders, one or more classes or
series of preferred stock that have such designation, powers, preferences and other relative, participating, optional and special rights, including preferences
over our common stock with respect to dividends and distributions, as our Board of Directors generally may determine. The terms of one or more classes or
series of preferred stock could dilute the voting power or reduce the value of our common stock. Similarly, the repurchase or redemption rights or
liquidation preferences we could assign to holders of preferred stock could affect the residual value of the common stock.
Certain provisions of our Amended and Restated Certificate of Incorporation, By-laws, and Delaware law may discourage takeovers and limit our
ability to use, acquire, or develop certain competing businesses.
Our Amended and Restated Certificate of Incorporation and Amended and Restated By-laws contain certain provisions that may discourage, delay or
prevent a change in our management or control over the Company. For example, our Amended and Restated Certificate of Incorporation and Amended and
Restated By-laws, collectively:
•
•
•
•
•
authorize the issuance of preferred stock that could be used by our Board of Directors to thwart a takeover attempt;
provide that vacancies on our Board of Directors, including vacancies resulting from an enlargement of our Board of Directors, may be filled
only by a majority vote of directors then in office;
place limits on which stockholders may call special meetings of stockholders, and limit the actions that may be taken at such meeting;
prohibit stockholder action by written consent; and
establish advance notice requirements for nominations of candidates for elections as directors or to bring other business before an annual
meeting of our stockholders.
These provisions could discourage potential acquisition proposals and could delay or prevent a change in control, even though a majority of stockholders
may consider such proposal, if effected, desirable. Such provisions could also make it more difficult for third parties to remove and replace the members of
our Board of Directors. Moreover, these provisions may inhibit increases in the trading price of our common stock that may result from takeover attempts
or speculation.
Our Amended and Restated Certificate of Incorporation designates the state courts of the State of Delaware, or, if no state court located in the State of
Delaware has jurisdiction, the federal court for the District of Delaware, as the sole and exclusive forum for certain types of actions and proceedings
that may be initiated by our stockholders, which could discourage lawsuits against us and our directors and officers.
Our Amended and Restated Certificate of Incorporation provides that, unless our Board of Directors otherwise determines, the state courts of the State of
Delaware, or, if no state court located in the State of Delaware has jurisdiction, the federal court for the District of Delaware, will be the sole and exclusive
forum for any derivative action or proceeding brought on our behalf; any action asserting a claim for or based on a breach of a fiduciary duty owed by any
of our current or former directors or officers to us or to our stockholders, including a claim alleging the aiding and abetting of such a breach of fiduciary
duty; any action asserting a claim against us or any of our current or former directors or officers arising pursuant to any provision of the Delaware General
Corporation Law (the “DGCL”) or
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our Amended and Restated Certificate of Incorporation or Bylaws; any action asserting a claim relating to or involving us that is governed by the internal
affairs doctrine; or any action asserting an “internal corporate claim” as such term is defined in the DGCL. This exclusive forum provision may limit the
ability of our stockholders to bring a claim in a judicial forum that such stockholders find favorable for disputes with the Company or our current or former
directors or officers, which may discourage such lawsuits. Alternatively, if a court outside of Delaware were to find this exclusive forum provision
inapplicable to, or unenforceable in respect of, one or more of the specified types of actions or proceedings described above, we may incur additional costs
associated with resolving such matters in other jurisdictions.
Our business could be negatively affected as a result of actions of activist stockholders, and such activism could impact the trading value of our
common stock.
Stockholders may from time to time attempt to affect changes, engage in proxy solicitations or advance stockholder proposals. Activist stockholders may
make strategic proposals related to our business, strategy, management or operations or may request changes to the composition of our Board of Directors.
We cannot predict, and no assurances can be given as to, the outcome or timing of any such matters. In the event of a proxy contest, our business could be
adversely affected. Responding to a proxy contest can be costly, time-consuming and disruptive, and can divert the attention of our management and
employees from the operation of our business and execution of our strategic plan. Additionally, if individuals are elected to our Board of Directors with a
specific agenda, it may adversely affect our ability to effectively implement our strategic plan and create additional value for our stockholders. Further,
perceived uncertainties as to our future direction, including uncertainties related to the composition of our Board of Directors, may lead to the perception of
instability or a change in the direction of our business, which may be exploited by our competitors, cause concern to current or potential customers, result in
the loss of potential business opportunities, make it more difficult to attract and retain qualified personnel and/or affect our relationships with vendors,
customers and other third parties. Moreover, a proxy contest could cause significant fluctuations in the price of our common stock based on temporary or
speculative market perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of our business.
Risks Relating to our Debt Agreements
Our debt agreements contain restrictions that may limit our flexibility in operating our business.
Our debt agreements contain various covenants that limit our flexibility in operating our businesses, including restrictions on certain types of transactions
and a requirement that a portion of our cash flow from operations be used to service this debt, which reduces cash flow available for other corporate
purposes, including capital expenditures and acquisitions. Subject to certain exceptions, these covenants restrict our ability and the ability of our
subsidiaries to, among other things:
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permit liens on current or future assets,
enter into certain corporate transactions,
incur additional indebtedness,
make certain payments or distributions,
dispose of certain property,
prepay or amend the terms of other indebtedness, and
enter into transactions with affiliates.
Increases in interest rates could increase interest payable under our variable rate indebtedness.
Approximately 16.9% of our outstanding indebtedness as of December 31, 2022 includes variable rate indebtedness under our financing arrangements. As a
result of this indebtedness, we are subject to interest rate risk. Our interest rates are based on a floating rate index, and changes in interest rates could
increase the amount of our interest payments and thus negatively impact our future earnings and cash flows. We cannot assure you we will be able to enter
into interest rate swap agreements in the future on acceptable terms or that such swaps or the swaps we have in place now will be effective. If we do not
have sufficient cash flow to make interest payments, we may be required to refinance all or part of our outstanding debt, sell assets, borrow additional
money or sell securities, none of which we can guarantee we would be able to complete on acceptable terms or at all.
Item 1B. Unresolved Staff Comments. None.
Item 2. Properties. We maintain administrative offices and other facilities to support our operations. We have leases for our principal executive office in
Chicago, Illinois and in Naperville, Illinois.
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Item 3. Legal Proceedings. From time to time, we may be party to various claims and legal actions arising in the ordinary course of our business. We do
not believe that we have any pending litigation that, separately or in the aggregate, would have a material adverse effect on our results of operations,
financial condition or cash flows. We hereby incorporate by reference Note 10 (Commitments and Contingencies) to the Consolidated Financial Statements
included in Part II, Item 8. “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Item 4. Mine Safety Disclosures. None.
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PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities. Our common stock is
listed on the NYSE under the symbol “CARS.” Based on reports by our transfer agent for our common stock, as of February 16, 2023, there were 4,384
holders of record of our common stock.
Cumulative Stockholder Return Graph. The following graph shows the cumulative total stockholder return for our common stock for each of the last five
fiscal years ended December 31, 2022. The graph also shows the cumulative returns of Standard and Poor’s (“S&P”) SmallCap 600 Index and Research
Data Group’s (“RDG”) Internet Composite Index, both of which we are a member. The comparison assumes $100 was invested on December 31, 2017 in
CARS common stock and each index.
Purchases of Equity Securities by Issuer. Our share repurchase activity for the three months ended December 31, 2022 is as follows:
Period
October 1 through October 31, 2022
November 1 through November 30, 2022
December 1 through December 31, 2022
Total Number of Shares
Purchased
(1)
Average Price Paid
per Share
(1)
Total Number of Shares
Purchased as Part of Publicly
Announced Plans or Programs
(2)
Maximum Dollar Value of Shares that
May Yet Be Purchased Under the Plans
or Programs (in thousands)
(3)
431,028 $
248,788
—
679,816
12.52
14.46
—
431,028 $
248,788
—
679,816
154,615
151,017
151,017
(1)
(2)
The total number of shares purchased and subsequently retired and the average price paid per share reflects shares purchased pursuant to the share
repurchase program. Our stock repurchases may occur through open market purchases or through privately negotiated transactions.
In February 2022, our Board of Directors authorized a three-year share repurchase program to acquire up to $200 million of our common stock. We
may repurchase shares from time to time in open market transactions or through privately negotiated transactions in accordance with applicable
federal securities laws and other applicable legal requirements, and subject to our blackout periods. The timing and amounts of any purchases under
the share repurchase program will be based on market conditions and other factors including price. The repurchase program may be suspended or
discontinued at any time and does not obligate us to repurchase any dollar amount or particular amount of shares.
(3)
The amounts presented represent the remaining Board of Directors’ authorized value to be spent after each month's repurchases.
Dividends. We have never declared or paid any cash dividends on our capital stock, and we do not currently intend to pay any cash dividends for the
foreseeable future. Any future determination to pay dividends on our common stock will be made by the Board of Directors and will depend upon, among
other factors, our financial condition, operating results, current and anticipated cash needs, plans
21
for expansion and other factors that the Board of Directors may deem relevant. In addition, the terms of our credit facilities contain restrictions on our
ability to declare and pay cash dividends on our capital stock.
Recent Sales of Unregistered Securities. None.
Use of Proceeds from Registered Securities. None.
Item 6. [Reserved]
22
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. The following discussion and analysis of our
business, financial condition, results of operations and quantitative and qualitative disclosures should be read in conjunction with our Consolidated
Financial Statements and related notes included elsewhere in this Annual Report on Form 10-K. This discussion and analysis also contains forward-looking
statements and should also be read in conjunction with the disclosures and information contained in “Note About Forward-Looking Statements” and “Risk
Factors” in this Annual Report on Form 10-K.
References in this discussion and analysis to “CARS”, “we,” “us,” “our” and similar terms refer to Cars.com Inc. and its subsidiaries, collectively, unless
the context indicates otherwise.
Business Overview. We are a leading automotive marketplace platform that provides a robust set of digital solutions that connect car shoppers with sellers.
We empower shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive
retailers, automotive manufacturers (“OEMs”), other national advertisers and lenders. In a rapidly changing market, we enable dealers and OEMs with
innovative technical solutions and data-driven intelligence, to better reach and influence ready-to-buy shoppers, increase inventory turn and operating
efficiencies and gain market share.
In addition to Cars.com™, our brands include Dealer Inspire®, a website and digital solutions provider enabling dealers to be more efficient through
connected digital experiences; FUEL™, an advertising solution providing dealers and OEMs the benefit of leveraging targeted digital video and display
marketing to Cars.com’s audience of in-market car shoppers; DealerRater®, a leading car dealer review and reputation management technology solution;
CreditIQ®, a digital financing technology; and Accu-Trade™, vehicle valuation and appraisal technology. Our portfolio of brands also includes
NewCars.com®.
Overview of Results.
(In thousands)
Revenue
Net income (loss)
(1)
2022
$
Year Ended December 31,
2021
653,876
17,206
$
623,683
10,791
$
2020
547,503
(789,106 )
(1) The net loss for the year ended December 31, 2020 is primarily attributed to goodwill and intangible asset impairments of $905.9 million.
2022 Highlights and Recent Trends.
Accu-Trade Acquisition. In March 2022, we acquired certain assets and assumed certain liabilities of Accu-Trade, LLC; Accu-Trade Canada, LLC;
Galves Market Data; and Headstart Logistics, LLC d/b/a MADE Logistics (collectively, “Accu-Trade”), which includes real-time, VIN-specific vehicle
appraisal and valuation data, instant guaranteed offer capabilities and logistics technology (the “Accu-Trade Acquisition”). Consideration for the
transaction was composed of $64.7 million of cash and $5.3 million in other consideration. As part of the transaction, upon achievement of certain financial
targets, we may be required to pay additional cash and stock consideration to the former owners. Together with our marketplace and Dealer Inspire
websites, we have packaged this technology into a product called Accu-Trade Connected which we began rolling out in mid-2022. We continue to sell and
onboard dealers onto our Accu-Trade Connected product.
CreditIQ Acquisition. In November 2021, we acquired all the outstanding stock of CreditIQ, Inc. (the "CIQ Acquisition"), an automotive fintech platform
that provides instant online loan screening and approvals to facilitate online car buying. Through the CIQ Acquisition, we provide dealers and consumers
with access to advanced digital financing technology across the CARS platform. Using cash on hand, we paid $30.0 million at the closing excluding
transaction fees and expenses. As part of the transaction, we may be required to pay additional cash consideration based on future performance over a three-
year period. CreditIQ was rolled out nationwide to dealers in September 2022, and approximately 2,300 dealers are leveraging the technology.
Share Repurchase Program. In February 2022, our Board of Directors authorized a three-year share repurchase program to acquire up to $200 million of
the Company's common stock. We intend to fund the share repurchase program principally with cash from operations. During the year ended December 31,
2022, we repurchased and subsequently retired 4.2 million shares for $49.0 million at an average price paid per share of $11.75.
Key Operating Metrics. We regularly review a number of key metrics to evaluate our business, measure our performance, identify trends affecting our
business, formulate financial projections and make operating and strategic decisions. Annual information regarding Traffic, Average Monthly Unique
Visitors and Monthly Average Revenue Per Dealer ("ARPD") is as follows (in thousands, except for ARPD and percentages):
23
Traffic
Average Monthly Unique Visitors
ARPD - Annual
Year Ended December 31,
2022
2021
% Change
587,388
26,400
2,329
$
591,499
25,064
2,309
$
(1 )%
5 %
1 %
Information regarding our Dealer Customers and quarterly ARPD is as follows:
Dealer Customers
ARPD - Quarterly
December 31, 2022
December 31, 2021
YoY %
Change
September 30, 2022
QoQ %
Change
$
19,506
2,361
$
19,179
2,333
2 %
1 % $
19,585
2,334
0 %
1 %
Average Monthly Unique Visitors (“UVs”) and Traffic ("Visits"). UVs and Traffic are fundamental to our business. They are indicative of our consumer
reach and the level of engagement they have with our platform.
Although our consumer engagement does not directly result in revenue, we believe our ability to reach in-market car shoppers is attractive to our dealers,
OEMs and national advertisers and a primary reason they do business with us. We have achieved audience scale as measured by UVs and drive increased
Traffic through a combination of continued growth in UVs and higher repeat visitation and engagement. Traffic increases can result in increased
impressions, clicks and other lead events that we can ultimately monetize through our products and services.
The growth in UVs for the year ended December 31, 2022 is driven by efficiencies gained and user acquisition strategy shifts in 2022. This growth may be
affected by the recent changes in browser and data privacy policies which have made it more difficult to resolve users across multiple visits. The decrease
in Traffic relative to the increase in UVs for the year ended December 31, 2022 was primarily due to continued lower vehicle inventory levels, which we
believe are resulting in users purchasing cars with fewer visits.
We define UVs in a given month as the number of distinct visitors that engage with our platform during that month. Visitors are identified when a user first
visits an individual CARS property on an individual device/browser combination or installs one of our mobile apps on an individual device. If a visitor
accesses more than one of our web properties or apps or uses more than one device or browser, each of those unique property/browser/app/device
combinations counts toward the number of UVs. Traffic is defined as the number of visits to CARS desktop and mobile properties (responsive sites and
mobile apps). We measure UVs and Traffic via Adobe Analytics. These metrics do not include traffic to Dealer Inspire websites.
Monthly Average Revenue Per Dealer (“ARPD”). We believe that our ability to grow ARPD is an indicator of the value proposition of our platform. We
define ARPD as Dealer revenue, excluding digital advertising services, during the period divided by the monthly average number of Dealer Customers
during the same period. Beginning with the three months ended June 30, 2022, Accu-Trade is included in our ARPD metric, which had an immaterial
impact on ARPD for the annual and quarterly periods. No prior period has been recast as it would be impracticable to do so.
ARPD for the fourth quarter of 2022 increased compared to the same period of the prior year and compared to the third quarter of 2022, primarily driven by
growth in digital solutions, offset by a reduction in FUEL revenue.
ARPD for the annual period increased compared to the same period of the prior year, primarily driven by growth in digital solutions, offset by a reduction
in FUEL revenue.
Dealer Customers. Dealer Customers represent dealerships using our products as of the end of each reporting period. Each physical or virtual dealership
location is counted separately, whether it is a single-location proprietorship or part of a large, consolidated dealer group. Multi-franchise dealerships at a
single location are counted as one dealer. Beginning June 30, 2022, this key operating metric includes Accu-Trade; however, no prior period has been recast
as it would be impracticable to do so.
Dealer Customers was essentially flat as compared to September 30, 2022.
Dealer Customers increased 2% from December 31, 2021, driven by sustained high retention rates with traditional dealers, new sales to Dealer Customers,
as well as the inclusion of Accu-Trade only dealers, partially offset by elevated cancellations from digital dealers.
Factors Affecting Our Performance. Our business is impacted by changes in the larger automotive ecosystem, including inventory supply and supply
chain disruptions, semiconductor shortages, vehicle acquisition cost, electric vehicle adoption, employee retention
24
and changes related to automotive advertising, among other macroeconomic factors. Changes in vehicle sales volumes in the United States also influence
OEMs’ and dealerships’ willingness to increase investments in technology solutions and automotive marketplaces like Cars.com and could impact our
pricing strategies and/or revenue mix.
Our long-term success will depend in part on our ability to continue to transform our business toward a multi-faceted suite of digital solutions that
complement our online marketplace offerings. We believe our core strategic strengths, including our powerful family of brands, growing high-quality
audience and suite of digital solutions for advertisers, will assist us as we navigate a rapidly changing automotive environment. Additionally, we are
focused on equipping our customers with digital solutions to enable them to compete in an environment in which an increasing number of car-buying
customers are shopping online. These solutions include virtual showrooms, online chat, vehicle financing, appraisal and valuation, instant guaranteed offer
capabilities, logistics technology and our FUEL product, which allows dealers to target in-market buyers on streaming platforms. The foundation of our
continued success is the value we deliver to customers, and we believe that our large audience of in-market, car shoppers and innovative solutions deliver
significant value to our customers.
Results of Operations.
Year Ended December 31, 2022 Compared to Year Ended December 31, 2021
(In thousands, except percentages)
Revenue:
Dealer
OEM and National
Other
Total revenue
Operating expenses:
Cost of revenue and operations
Product and technology
Marketing and sales
General and administrative
Depreciation and amortization
Total operating expenses
Operating income
Nonoperating expense:
Interest expense, net
Other expense, net
Total nonoperating expense, net
Income before income taxes
Income tax expense (benefit)
Net income
*** Not meaningful
2022
2021
$ Change
% Change
$
$
579,222
58,557
16,097
653,876
114,959
89,015
221,879
67,593
94,394
587,840
66,036
(35,320 )
(8,140 )
(43,460 )
22,576
5,370
17,206
$
$
549,923
65,085
8,675
623,683
114,200
77,316
208,335
73,562
101,932
575,345
48,338
(38,729 )
(126 )
(38,855 )
9,483
(1,308 )
10,791
$
$
29,299
(6,528 )
7,422
30,193
759
11,699
13,544
(5,969 )
(7,538 )
12,495
17,698
3,409
(8,014 )
(4,605 )
13,093
6,678
6,415
5 %
(10 )%
86 %
5 %
1 %
15 %
7 %
(8 )%
(7 )%
2 %
37 %
(9 )%
***
12 %
***
***
59 %
Dealer revenue. Dealer revenue consists of marketplace, digital solutions including Accu-Trade and media products sold to dealer customers. Dealer
revenue is our largest revenue stream, representing 88.6% and 88.2% of total revenue for the years ended December 31, 2022 and 2021, respectively, and
increased by $29.3 million, or 5%, compared to the prior year, driven primarily by an increase in dealer customers, digital solutions and growth in digital
advertising revenue from December 31, 2021.
OEM and National revenue. OEM and National revenue consists of display advertising and other solutions sold to OEMs, advertising agencies,
automotive dealer associations and auto adjacent businesses. OEM and National revenue represents 9.0% and 10.4% of total revenue for the years ended
December 31, 2022 and 2021, respectively. OEM and National revenue decreased 10%, primarily due to pullbacks in certain OEM spending associated
with production delays and shortages, both driven by supply-chain disruptions.
Other revenue. Other revenue primarily consists of revenue related to the Accu-Trade license agreement and vehicle listing data sold to third parties, as
well as pay per lead. Other revenue represents 2.4% and 1.4% of total revenue for the years ended December 31, 2022 and 2021, respectively. Other
revenue increased $7.4 million or 86%, primarily due to the Accu-Trade license agreement, as well as other Accu-Trade revenue. For more information, see
Note 3 (Business Combinations) to the accompanying Consolidated Financial Statements included in Part II, Item 8., “Financial Statements and
Supplementary Data” of this Annual Report on Form 10-K.
25
Cost of revenue and operations. Cost of revenue and operations expense primarily consists of costs related to processing dealer vehicle inventory, product
fulfillment, pay per lead products and compensation costs for the product fulfillment and customer service teams. Cost of revenue and operations expense
represents 17.6% and 18.3% of total revenue for the years ended December 31, 2022 and 2021, respectively. Cost of revenue and operations expense
increased at a slower pace than revenue, primarily due to higher compensation costs, partially offset by lower third-party costs associated with certain
products driven by product mix.
Product and technology. The product team creates and manages consumer and dealer-facing innovation and user experience. The technology team
develops and supports our products, websites and mobile apps. Product and technology expense includes compensation costs, consulting costs, hardware
and software maintenance, software licenses, data center and other infrastructure costs. Product and technology expense represents 13.6% and 12.4% of
total revenue for the years ended December 31, 2022 and 2021, respectively. Product and technology expense increased, primarily due to continued
investment in the business through our recent acquisitions, talent acquisition and retention, and other licenses and fees.
Marketing and sales. Marketing and sales expense primarily consists of traffic and lead acquisition costs (including search engine and other online
marketing), TV and digital display, video advertising, creative production, market research, trade events, compensation costs and travel for the marketing,
sales and sales support teams, as well as bad debt expense related to the allowance for doubtful accounts. Marketing and sales expense represents 33.9%
and 33.4% of total revenue for the years ended December 31, 2022 and 2021, respectively. Marketing and sales expense increased, primarily due to
continued investment in marketing in 2022, including a return to in-person industry events that had been curtailed due to COVID-19, as well as higher
compensation costs.
General and administrative. General and administrative expense primarily consists of compensation costs for certain of the executive, finance, legal,
human resources, facilities and other administrative employees. In addition, general and administrative expense includes office space rent, legal, accounting
and other professional services, transaction-related costs, severance, transformation and other exit costs and costs related to the write-off and loss on assets.
General and administrative expense represents 10.3% and 11.8% of total revenue for the years ended December 31, 2022 and 2021, respectively. General
and administrative expense decreased, primarily due to $9.6 million of compensation expense recorded in 2021 recognized as part of the upfront purchase
consideration associated with the CreditIQ Acquisition. This was partially offset by an increase in professional fees and other transaction costs. For more
information related to the CreditIQ Acquisition, see Note 3 (Business Combinations) to the accompanying Consolidated Financial Statements included in
Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Depreciation and amortization. Depreciation and amortization expense decreased, primarily due to certain assets being fully depreciated and amortized as
compared to the prior year period, partially offset by depreciation and amortization on additional assets acquired.
Interest expense, net. Interest expense, net decreased by $3.4 million compared to the prior year period, primarily due to the maturity of the interest rate
swap. For information related to our Term and Revolving Loans, senior unsecured notes and interest rate swap, see Note 7 (Debt) and Note 8 (Interest Rate
Swap) to the accompanying Consolidated Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual
Report on Form 10-K.
Other expense, net. Other expense, net increased primarily due to the change in the fair value of contingent consideration associated with the CreditIQ and
Accu-Trade acquisitions. For more information related to contingent consideration, see Note 3 (Business Combinations) and Note 4 (Fair Value
Measurements) to the accompanying Consolidated Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this
Annual Report on Form 10-K.
Income tax expense (benefit). The effective income tax rate, expressed by calculating the income tax expense (benefit) as a percentage of Income before
income tax, was 23.8% for the year ended December 31, 2022 and differed from the U.S. federal statutory rate of 21%, primarily due to the impact of the
return to provision adjustments and nondeductible executive compensation, partially offset by the tax benefits realized from a partial release of our
uncertain tax positions and the impact of nondeductible transaction expenses. The effective income tax rate was (13.8)% for the year ended December 31,
2021 and differed from the U.S. federal statutory rate of 21%, primarily due to the tax benefit realized from a partial release of the valuation allowance,
stock-based compensation and tax credits, partially offset by the impact of nondeductible transaction expenses, an increase in our uncertain tax positions
and the impact of nondeductible executive compensation. For information related to income taxes, see Note 14 (Income Taxes) to the Consolidated
Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
26
Year Ended December 31, 2021 Compared to Year Ended December 31, 2020
The comparison of the 2021 results with 2020 can be found under the heading “Year Ended December 31, 2021 Compared to Year Ended December 31,
2020” in “Part II, Item 7., Management’s Discussion and Analysis of Financial Condition and Results of Operations” section of our 2021 Form 10-K,
which comparison is incorporated by reference herein.
During the first quarter of 2022, we identified a $30.8 million overstatement of the valuation allowance recorded against deferred tax assets that originated
in 2020. In addition, we adjusted 2020 to reflect an immaterial income tax adjustment related to this same period. We have concluded that these items are
not material to the previously issued Consolidated Financial Statements and have therefore corrected these prior period amounts as presented in the
Consolidated Financial Statements for the year ended December 31, 2022. The line items impacted on the Consolidated Statements of Income (Loss)
include Income tax expense (benefit), Net income (loss) and Earnings (loss) per share. We have not included a full updated commentary on the changes in
the new Income tax expense (benefit) since the change is not material. See Note 2 (Significant Accounting Policies) and Note 14 (Income Taxes) to the
Consolidated Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K for
more information regarding the correction of certain amounts relating to previously issued financial statements and the corrected income tax provision
reconciliation to the statutory federal income tax rate, respectively.
Liquidity and Capital Resources
Overview. Our primary sources of liquidity are cash flows from operations, available cash reserves and borrowing capacity available under our credit
facilities. Our positive operating cash flow, along with our Revolving Loan described below, provide adequate liquidity to meet our business needs,
including those for investments, debt service, share repurchases and strategic acquisitions. However, our ability to maintain adequate liquidity in the future
is dependent upon a number of factors, including our revenue, our ability to contain costs, including capital expenditures, and to collect accounts
receivable, and various other macroeconomic factors, many of which are beyond our direct control.
As discussed below, we are subject to certain financial and other covenants contained in our debt agreements, as amended, including by the third
amendment to the Credit Agreement (the "Third Amendment"). For information related to the Credit Amendment, as amended, see Note 7 (Debt) in Part II,
Item 8., “Financial Statements and Supplementary Data”, of this Annual Report on Form 10-K.
We may also seek to raise funds through debt or equity financing in the future to fund operations, significant investments or acquisitions that are consistent
with our strategy. If we need to access the capital markets, there can be no assurance that financing may be available on attractive terms, if at all. As of
December 31, 2022, Cash and cash equivalents were $31.7 million and including our undrawn Revolving Loan, our total liquidity was $246.7 million.
Indebtedness. As of December 31, 2022, the outstanding aggregate principal amount of our indebtedness was $481.3 million, at an effective interest rate of
6.4%, including $400.0 million of outstanding principal under the bonds, which carries an interest rate of 6.375%, $66.3 million of outstanding principal
under the Term Loan which had an interest rate of 6.7% at December 31, 2022, and $15.0 million of outstanding principal under the Revolving Loan which
had an interest rate of 6.4% at December 31, 2022.
During the year ended December 31, 2022, we made $11.3 million in mandatory Term Loan payments, we borrowed $45.0 million on our Revolving Loan
and we repaid $30.0 million on our Revolving Loan. As of December 31, 2022, $215.0 million was available to borrow under the Revolving Loan. Our
borrowings are limited by our Senior Secured Leverage Ratio and Interest Coverage Ratio, calculated in accordance with our Credit Agreement, which
were 0.4x and 5.7x as of December 31, 2022, respectively. For further information, see Note 7 (Debt) to the accompanying Consolidated Financial
Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Share Repurchase Program. In February 2022, our Board of Directors authorized a three-year share repurchase program to acquire up to $200 million of
our common stock. We may repurchase shares from time to time in open market transactions or through privately negotiated transactions in accordance
with applicable federal securities laws and other applicable legal requirements, and subject to our blackout periods. We intend to fund the share repurchase
program with cash from operations. During the year ended December 31, 2022, we repurchased and subsequently retired 4.2 million shares for $49.0
million at an average price per share of $11.75.
Contingent Consideration. The fair value as of December 31, 2022 for the contingent consideration related to the CIQ and Accu-Trade Acquisitions was
$55.9 million. Within the next twelve months, we expect to pay $10.0 million of the potential contingent consideration amounts discussed below.
As part of the Accu-Trade Acquisition, we may be required to pay additional consideration to the former owners based on achievement of an earnings-
related metric. For the Accu-Trade contingent consideration, we have the option to pay consideration in cash or certain
27
amounts in stock, which may result in a variable number of shares being issued. The actual amount to be paid will be based on the acquired business’ future
performance to be attained over a three-year performance period through February 2025.
As part of the CIQ Acquisition, we may be required to pay additional cash consideration to the former owners based on two earn-out achievement
objectives, including an earnings-related metric and lender market share. The actual amount to be paid will be based on the acquired business’ future
performance to be attained over a three-year performance period through December 2024. For information related to the contingent consideration, see Note
3 (Business Combination) and Note 4 (Fair Value Measurements) in Part II, Item 8., “Financial Statements and Supplementary Data”, of this Annual Report
on Form 10-K.
Cash Flows. Details of our cash flows are as follows (in thousands):
Net cash provided by (used in):
Operating activities
Investing activities
Financing activities
Net change in cash and cash equivalents
Year Ended December 31,
2022
2021
Change
$
$
128,511
(84,377 )
(51,488 )
(7,354 )
$
$
138,003
(39,450 )
(127,203 )
(28,650 )
$
$
(9,492 )
(44,927 )
75,715
21,296
Operating Activities. The decrease in cash provided by operating activities was primarily related to changes in operating assets and liabilities, including
fluctuations in working capital during the year ended December 31, 2022, principally the receipt of a $9.1 million tax refund related to the carryback of
federal and state income tax net operating loss as a result of the CARES Act during the year ended December 31, 2021.
Investing Activities. The cash used in investing activities in 2022 was primarily related to the Accu-Trade Acquisition and purchases of property and
equipment. The cash used in investing activities in 2021 was primarily related to the CIQ Acquisition and purchases of property and equipment.
Financing Activities. During the year ended December 31, 2022, cash used in financing activities was primarily related to repurchases of common stock
and payments on our long-term debt, partially offset by $45.0 million of proceeds from Revolving Loan borrowings related to the Accu-Trade Acquisition.
During the year ended December 31, 2021, cash used in financing activities was primarily related to $120.0 million of debt repayments, of which $110.0
million were voluntary pre-payments. For information related to our debt and repurchases of our common stock, see Note 7 (Debt) and Note 11
(Stockholders' Equity) to the accompanying Consolidated Financial Statements included in Part II, Item 8., “Financial Statements and Supplementary Data”
of this Annual Report on Form 10-K.
Contractual Obligations. As of December 31, 2022, we had the following obligations and commitments to make future payments under contracts,
contractual obligations and commercial commitments (in thousands):
Contractual Obligations
Total
2023
2024
Payments due by Period
2025
2026
2027
Thereafter
(1)
(2)
Long-term debt
Interest on debt
Operating leases
Other obligations
Total
(3)
$
$
481,250
164,767
39,191
26,619
711,827
$
$
16,250
31,246
4,042
13,952
65,490
$
$
20,000
30,059
4,154
10,780
64,993
$
$
45,000
26,962
4,570
1,887
78,419
$
$
— $
— $
25,500
4,684
—
30,184
$
25,500
3,991
—
29,491
$
400,000
25,500
17,750
—
443,250
(1) Long-term debt includes future principal payments on long-term borrowings through scheduled maturity dates. Excluded from these amounts are the non-cash
amortization of debt issuance and other costs related to indebtedness.
(2)
Interest payments for variable rate debt were calculated using interest rates as of December 31, 2022 and factor in scheduled amortization payments on the Term Loan.
(3) Other obligations represent commitments under certain vendors and other contracts. Excluded from the above table is the contingent consideration related to the CIQ
and Accu-Trade Acquisitions as the amounts and timing are uncertain. As part of the CIQ Acquisition, we may be required to pay up to an additional $50.0 million in
cash consideration to the former owners based on two earn-out achievement objectives, including an earnings-related metric and lender market share. The actual
amount to be paid will be based on the acquired business’s future performance to be attained over a three-year performance period. As part of the Accu-Trade
Acquisition, we may be required to pay an additional $63.0 million, of which $15.0 million could be in stock, based on certain tiered performance metrics with
additional upside for performance that exceeds the tiered
28
performance metrics. The actual amount to be paid will be based on the acquired business’s future performance to be attained over a three-year performance period.
Commitments and Contingencies. For further information, see Note 10 (Commitments and Contingencies) to the accompanying Consolidated Financial
Statements included in Part II, Item 8., “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.
Critical Accounting Policies and Estimates. The preparation of financial statements in conformity with accounting principles generally accepted in the
United States of America requires management to make estimates and assumptions about future events that affect the amounts reported in the financial
statements and accompanying notes. Actual results could differ significantly from those estimates. We believe the following discussion addresses our most
critical accounting policies, which are those that are important to the presentation of our financial condition and results of operations and require
management’s most subjective and complex judgments.
Revenue Recognition. We account for a customer arrangement when we and the customer have an approved contract that specifies the rights and
obligations of each party and the payment terms, and we believe it is probable we will collect substantially all of the consideration to which we will be
entitled in exchange for the services that will be provided to the customer. We periodically enter into arrangements that include multiple promises that we
evaluate to determine whether the promises are separate performance obligations. We identify performance obligations based on services to be transferred
to a customer that are distinct within the context of the contractual terms. We allocate the contractual transaction price to each distinct performance
obligation and recognize revenue when it satisfies a performance obligation by providing a service to a customer. Revenue is primarily generated through
our direct sales force.
Marketplace Subscription Advertising Revenue. Our primary source of revenue is through the sale of marketplace subscription advertising packages to
dealer customers. Our subscription packages allow dealer customers and OEMs to showcase their new and used vehicle inventory to in-market shoppers on
the Cars.com website. The subscription packages are generally a fixed price arrangement with varying contract terms, typically ranging from three to six
months, that are automatically renewed, typically on a month-to-month basis. We recognize subscription package revenue ratably as the service is provided
over the contract term. Marketplace subscription advertising revenue is recorded in Dealer revenue in the Consolidated Statements of Income (Loss).
We also offer our customers several add-on products to the subscription packages, as well as FUEL. Add-on products include premium advertising products
that can be uniquely tailored to an individual dealer customer’s current needs. Substantially all of our add-on products, as well as FUEL, are sold from the
subscription packages as the customer cannot benefit from add-on products on their own. Therefore, the subscription packages and add-on products are
combined as a single performance obligation, and we recognize the related revenue ratably as the services are provided over the contract term.
We also provide services, including hosting flexible, custom-designed website platforms supporting highly personalized digital marketing campaigns,
digital retailing and messaging platform products. In addition, we also provide dealers with vehicle valuation and appraisal services through Accu-Trade.
We recognize revenue related to these services ratably as the service is provided over the contract term. The related revenue is recorded in Dealer revenue
in the Consolidated Statements of Income (Loss).
Display Advertising Products and Services Revenue. We also earn revenue through the sale of display advertising on our website to dealers, OEMs and
other national advertisers, pursuant to transaction-based contracts, which are billed for impressions delivered or click-throughs on their advertisements. An
impression is the display of an advertisement to an end-user on the website and is a measure of volume. A click-through occurs when an end-user clicks on
an impression. We recognize revenue as the impressions or click-throughs are delivered. If the impressions or click-throughs delivered are less than the
amount invoiced to the customer, the difference is recorded as deferred revenue and recognized as revenue when earned. We recognize revenue related to
these services at the point in time the service is provided. Display advertising products revenue sold to OEMs and national advertisers is recorded in OEM
and National revenue in the Consolidated Statements of Income (Loss). We also provide services related to customized digital marketing and customer
acquisition services, including paid, organic, social and creative services to dealer customers. We recognize revenue related to these services at the point in
time the service is provided. Display advertising products revenue sold to dealers is recorded in Dealer revenue in the Consolidated Statements of Income
(Loss).
Pay Per Lead Revenue. We also sell leads, which are connections from consumers to dealer customers in the form of phone calls, emails and text messages,
to dealer customers, OEMs and third-party resellers. We recognize pay per lead revenue primarily on a per-lead basis at the point in time in which the lead
has been delivered. Revenue related to pay per lead is recorded in Dealer revenue, OEM and National revenue or Other revenue, depending on the customer
who is purchasing this product, in the Consolidated Statements of Income (Loss).
Other Revenue. Other revenue primarily includes revenue related to vehicle listing data sold to third parties. We recognize other revenue either ratably as
the services are provided or at the point in time the services have been performed. In connection with the Accu-Trade
29
Acquisition, the Company entered into an agreement to provide one of the former owners with a one-year license to a certain product. The recognition of
revenue associated with the license fee is recorded in Other revenue. Other revenue is recorded in Other revenue in the Consolidated Statements of Income
(Loss).
Business Combinations.
Intangible Assets. Intangible assets are recorded at their estimated fair value at the date of acquisition. The fair values assigned to the intangible assets
acquired were determined based on management’s estimates and assumptions, as well as other information compiled by management, including third-party
valuations that utilize customary valuation procedures and techniques, such as the multi-period excess earnings and the relief of royalty methods. These
preliminary fair values are subject to change within the one-year measurement period. We amortize intangible assets over their estimated useful lives on a
straight-line basis. Amortization is recorded over the relevant estimated useful lives ranging from five to ten years.
We evaluate the useful lives of these assets on at least an annual basis and test for impairment whenever events or changes in circumstances occur that
could impact the recoverability of these assets. If the estimate of an intangible asset’s remaining useful life is changed, we amortize the remaining carrying
value of the intangible asset prospectively over the revised remaining useful life. If an impairment is identified, the asset is written down to fair value as
required.
CreditIQ Contingent Consideration. As part of the CIQ Acquisition, we may be required to pay up to an additional $50.0 million in cash consideration to
the former owners based on two different earn-out achievement objectives, including an earnings-related metric and lender market share. The actual amount
to be paid will be based on the acquired business’s future performance to be attained over a three-year performance period. The contingent consideration is
classified as Level 3 in the fair value hierarchy and the fair value is measured based on a Monte Carlo simulation or a scenario-based method, depending on
the earn-out achievement objective, utilizing projections about future performance. Significant inputs include volatility and projected financial information.
Accu-Trade Contingent Consideration. As part of the Accu-Trade Acquisition, we may be required to pay additional consideration to the former owners
based on achievement of an earnings-related metric. We have the option to pay consideration in cash or certain amounts in stock, which would result in a
variable number of shares being issued. The amount to be paid will be determined by the acquired business’ future performance to be attained over a three-
year performance period; based on certain tiered performance metrics the maximum amount to be paid is $63.0 million, with additional upside for
performance that exceeds the tiered performance metrics. The contingent consideration is classified as Level 3 in the fair value hierarchy and the fair value
is measured based on a Monte Carlo simulation. Significant inputs include volatility and projected financial information.
Contingent Consideration. Our contingent consideration obligations are from arrangements resulting from acquisitions that involve potential future
payment of consideration that is contingent upon the achievement of certain financial metrics or lender market share. Contingent consideration is
recognized at its estimated fair value at the date of acquisition based on our expected future payment, discounted using accepted valuation methodologies.
We review and re-assess the estimated fair value of contingent consideration liabilities at each reporting period and the updated fair value could differ
materially from the initial estimates. We measure contingent consideration recognized in connection with acquisitions at fair value on a recurring basis
using significant unobservable inputs classified as Level 3 inputs. The fair value is measured based on a Monte Carlo simulation or a scenario-based
method, depending on the earnout objective. The fair value measurement includes the following significant inputs: volatility and projected financial
information. Significant increases or decreases to any of these inputs in isolation could result in a significantly higher or lower liability. Ultimately, the
liability will be equivalent to the amount paid, and the difference between the fair value estimate on the acquisition date and each reporting period and the
amount paid will be recognized in earnings.
Recent Accounting Pronouncements. There are no recent accounting pronouncements that materially impact our financial statements as of December 31,
2022.
30
Item 7A. Quantitative and Qualitative Disclosures About Market Risk. Market risk represents the risk of loss that may affect our financial position due
to adverse changes in financial market prices and rates. We are exposed to market risks related to changes in interest rates and foreign currency exchange
risk.
Interest Rate Risk. The interest rate on borrowings under our Term Loan and Revolving Credit Facility is floating and, therefore, subject to fluctuations. As
of December 31, 2022, the outstanding aggregate principal amount of our indebtedness was $481.3 million, at an effective interest rate of 6.4%, including
$400.0 million of outstanding principal under the bonds, which carries a fixed interest rate of 6.375%, $66.3 million of outstanding principal under the
Term Loan which carried an interest rate of 6.7% at December 31, 2022, and $15.0 million of outstanding principal under the Revolving Loan which
carried an interest rate of 6.4% at December 31, 2022.
Foreign Currency Exchange Risk. Historically, as our operations and sales have been primarily in the United States, we have not faced any significant
foreign currency risk. With the acquisitions of DealerRater in August 2016, Dealer Inspire in February 2018 and Accu-Trade in March 2022, we acquired a
limited number of Canadian customers, some of which are billed in Canadian dollars. Any foreign currency exchange rate fluctuations have been and are
anticipated to be immaterial. If we plan for additional international expansion, our risks associated with fluctuation in currency rates will become greater,
and we will continue to reassess our approach to managing this risk.
Item 8. Financial Statements and Supplementary Data.
Report of Independent Registered Public Accounting Firm
To the Stockholders and the Board of Directors of Cars.com Inc.
Opinion on the Financial Statements
We have audited the accompanying Consolidated Balance Sheets of Cars.com Inc. (the Company) as of December 31, 2022 and 2021, the related
Consolidated Statements of Income (Loss), Comprehensive Income (Loss), Stockholders’ Equity and Cash Flows for each of the three years in the period
ended December 31, 2022, and the related notes and financial statement schedule listed in the Index at Item 15(a)(2) (collectively referred to as the
“Consolidated Financial Statements”). In our opinion, the Consolidated Financial Statements present fairly, in all material respects, the financial position of
the Company at December 31, 2022 and 2021, and the results of its operations and its cash flows for each of the three years in the period ended December
31, 2022, in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company’s
internal control over financial reporting as of December 31, 2022, based on criteria established in Internal Control – Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated February 23, 2023 expressed an unqualified
opinion thereon.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial
statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures include examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also
included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.
Critical Audit Matters
31
The critical audit matters communicated below are matters arising from the current period audit of the Consolidated Financial Statements that were
communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the Consolidated
Financial Statements and (2) involved our especially challenging, subjective or complex judgments. The communication of the critical audit matters does
not alter in any way our opinion on the Consolidated Financial Statements, taken as a whole, and we are not, by communicating the critical audit matters
below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.
Description of the
Matter
Revenue Recognition
As described in Note 2 to the Consolidated Financial Statements, the Company recognizes revenue in accordance with
Accounting Standard Codification Topic 606, Revenue from Contracts with Customers, upon transfer of control of promised
services to customers in an amount that reflects the consideration the Company expects to receive in exchange for those
services. The Company enters into contracts with customers that may include multiple service offerings. The assessment of
terms and conditions for the identification of performance obligations may involve judgment.
Auditing the Company’s accounting for revenue recognition was challenging given the significant audit effort to identify and
determine the distinct performance obligations in customer contracts through the inspection of terms and conditions in the
customer contracts.
How We Addressed the
Matter in Our Audit
We obtained an understanding, evaluated the design and tested the operating effectiveness of controls over the Company’s
revenue recognition process, including management’s review of terms and conditions and the identification of distinct
performance obligations in customer contracts.
To test the Company’s accounting for revenue recognition, we performed audit procedures that included, among others, an
evaluation of management’s assessment of the distinct performance obligations within the arrangement based on its terms and
conditions for a sample of customer contracts. We tested the application of the revenue recognition accounting requirements for
each of the significant service offerings to determine whether the performance obligations identified by the Company were
distinct. We also assessed the appropriateness of the related disclosures in the Consolidated Financial Statements.
Description of the
Matter
Acquisition of Accu-Trade
As described in Note 3 to the Consolidated Financial Statements, in March 2022 the Company completed its acquisition of
certain of the assets and assumed certain liabilities of Accu-Trade, LLC; Accu-Trade Canada, LLC; Galves Market Data; and
Headstart Logistics, LLC d/b/a/ MADE Logistics (collectively “Accu-Trade”) for total purchase consideration of $94 million.
The transaction was accounted for as a business combination.
Auditing the Company's accounting for its acquisition of Accu-Trade was complex due to the significant estimation required by
management to determine the fair value of contingent consideration and acquired software intangible assets of $23.9 million
and $12.9 million, respectively. The significant estimation was primarily due to the complexity of the valuation models used by
management to measure the fair value of the contingent consideration and acquired software intangible assets and the sensitivity
of the respective fair values to the significant underlying assumptions. The Company used a Monte Carlo simulation to measure
the fair value of contingent consideration on date of acquisition. The significant assumptions used in the Monte Carlo
simulation included volatility and projected financial information. The Company used a relief-from-royalty method to measure
the fair value of acquired software intangible assets. The significant assumptions used to estimate the value of the acquired
software intangible assets included the forecasted revenue projections, royalty rates and obsolescence factors. These significant
assumptions are forward looking and could be affected by future economic and market conditions.
How We Addressed the
Matter in Our Audit
We obtained an understanding, evaluated the design and tested the operating effectiveness of controls over the Company’s
accounting for its acquisition. For example, we tested controls over the recognition and measurement of net assets acquired and
total consideration transferred (including contingent consideration), including the valuation models and underlying assumptions
used to develop such estimates.
To test the estimated fair value of the contingent consideration liability, we performed audit procedures that included, among
others, assessing the terms of the arrangement, including the conditions that must be met for the contingent consideration to
become payable. We evaluated the assumptions and judgments considering observable industry and economic trends. We
assessed the reasonableness of projected financial information in relation to the Company’s budget and forecasts. Our
procedures included evaluating the data sources used by
32
Description of the
Matter
management in determining its assumptions and, where necessary, included an evaluation of available information that either
corroborated or contradicted management’s conclusions. We involved our valuation specialists to assist in our evaluation of the
Company's use of a Monte Carlo simulation model, the volatility assumption used in the model and to perform corroborative
fair value calculations. To test the estimated fair value of the acquired software intangible assets, we performed audit procedures
that included, among others, evaluating the Company's use of the relief-from-royalty method and testing the significant
assumptions used in the model, including the completeness and accuracy of the underlying data. For example, we compared the
significant assumptions to current industry, market and economic trends, to the assumptions used to value similar assets in other
acquisitions, to the historical results of the acquired business and to other guidelines used by companies within the same
industry. We involved our valuation specialists to assist in our evaluation of the Company’s use of a relief-from-royalty
valuation model, as well as certain significant assumptions used in the model and to perform corroborative fair value
calculations.
Valuation of Contingent Consideration
As described in Note 2 and Note 4 to the Consolidated Financial Statement, the Company recognized contingent consideration
liabilities at the estimated fair value on the acquisition date in connection with applying the acquisition method of accounting
for business combinations. Subsequent changes to the fair value of the contingent consideration liabilities were recorded within
the Consolidated Financial Statements in the period of change. At December 31, 2022, the Company had $55.9 million in
contingent consideration liabilities, which represented a Level 3 fair value measurement in the fair value hierarchy due to the
significant unobservable inputs used in determining the fair value and the use of management judgment about the assumptions
market participants would use in pricing the liabilities.
Auditing the Company's valuation of contingent consideration liabilities was complex and required significant auditor judgment
due to the use of a Monte Carlo simulation model and the subjectivity in evaluating certain assumptions required to estimate the
fair value of contingent consideration payments. The significant assumptions used in the Monte Carlo simulation included
volatility and projected financial information. These significant assumptions are forward looking and could be affected by future
economic and market conditions.
How We Addressed the
Matter in Our Audit
We obtained an understanding, evaluated the design and tested the operating effectiveness of controls over the Company’s
valuation of contingent consideration liabilities. For example, we tested controls over management’s review of the significant
assumptions and other inputs used in the determination of fair value.
To test the estimated fair value of contingent consideration liabilities, we performed audit procedures that included, among
others, assessing the terms of the arrangement, including the conditions that must be met for the contingent consideration to
become payable. We evaluated the assumptions and judgments considering observable industry and economic trends. We
assessed the reasonableness of projected financial information in relation to Company’s budgets and forecasts. Our procedures
included evaluating the data sources used by management in determining its assumptions and, where necessary, included an
evaluation of available information that either corroborated or contradicted management’s conclusions. We involved our
valuation specialists to assist in our evaluation of the Company’s use of a Monte Carlo simulation model, the volatility
assumption used in the model and to perform corroborative fair value calculations.
/s/ Ernst & Young LLP
We have served as the Company’s auditor since 2016.
Chicago, Illinois
February 23, 2023
33
Cars.com Inc.
Consolidated Balance Sheets
(In thousands, except per share data)
Assets:
Current assets:
Cash and cash equivalents
Accounts receivable, net
Prepaid expenses
Other current assets
Total current assets
Property and equipment, net
Goodwill
Intangible assets, net
Investments and other assets, net
Total assets
Liabilities and stockholders' equity:
Current liabilities:
Accounts payable
Accrued compensation
Current portion of long-term debt, net
Other accrued liabilities
Total current liabilities
Noncurrent liabilities:
Long-term debt, net
Other noncurrent liabilities
Total noncurrent liabilities
Total liabilities
Commitments and contingencies
Stockholders' equity:
Preferred Stock at par, $0.01 par value; 5,000 shares authorized; no shares
issued and outstanding as of December 31, 2022 and 2021, respectively
Common Stock at par, $0.01 par value; 300,000 shares authorized; 66,287 and
69,170 shares issued and outstanding as of December 31, 2022 and 2021, respectively
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive loss
Total stockholders' equity
Total liabilities and stockholders' equity
December 31,
2022
2021
$
$
$
31,715
107,930
8,377
605
148,627
45,218
102,856
707,088
21,081
1,024,870
18,230
19,316
14,134
54,332
106,012
458,249
76,179
534,428
640,440
39,069
98,893
7,810
1,665
147,437
43,005
26,227
769,424
21,112
1,007,205
15,420
23,612
8,941
46,317
94,290
457,383
57,512
514,895
609,185
—
—
662
1,511,944
(1,128,176 )
—
384,430
1,024,870
$
692
1,544,712
(1,145,382 )
(2,002 )
398,020
1,007,205
$
$
$
$
The accompanying notes are an integral part of these Consolidated Financial Statements.
34
Cars.com Inc.
Consolidated Statements of Income (Loss)
(In thousands, except per share data)
2022
Year Ended December 31,
2021
2020
$
$
$
579,222
58,557
16,097
653,876
114,959
89,015
221,879
67,593
—
94,394
—
587,840
66,036
(35,320 )
(8,140 )
(43,460 )
22,576
5,370
17,206
68,215
69,649
0.25
0.25
$
$
$
549,923
65,085
8,675
623,683
114,200
77,316
208,335
73,562
—
101,932
—
575,345
48,338
(38,729 )
(126 )
(38,855 )
9,483
(1,308 )
10,791
68,727
71,337
0.16
0.15
$
$
$
463,018
73,176
11,309
547,503
101,536
60,664
183,448
59,051
10,970
113,276
905,885
1,434,830
(887,327 )
(37,856 )
(11,226 )
(49,082 )
(936,409 )
(147,303 )
(789,106 )
67,241
67,241
(11.74 )
(11.74 )
Revenue:
Dealer
OEM and National
Other
Total revenue
Operating expenses:
Cost of revenue and operations
Product and technology
Marketing and sales
General and administrative
Affiliate revenue share
Depreciation and amortization
Goodwill and intangible asset impairment
Total operating expenses
Operating income (loss)
Nonoperating expense:
Interest expense, net
Other expense, net
Total nonoperating expense, net
Income (loss) before income taxes
Income tax expense (benefit)
Net income (loss)
Weighted-average common shares outstanding:
Basic
Diluted
Earnings (loss) per share:
Basic
Diluted
The accompanying notes are an integral part of these Consolidated Financial Statements.
35
Cars.com Inc.
Consolidated Statements of Comprehensive Income (Loss)
(In thousands)
Net income (loss)
Other comprehensive income (loss), net of tax:
Interest rate swap
Reclassification of Accumulated other comprehensive loss on interest rate
swap into Net income (loss)
Total other comprehensive income
Comprehensive income (loss)
$
$
2022
Year Ended December 31,
2021
2020
17,206
$
10,791
$
(789,106 )
—
2,002
2,002
19,208
$
—
4,802
4,802
15,593
$
(8,910 )
9,748
838
(788,268 )
The accompanying notes are an integral part of these Consolidated Financial Statements.
36
Cars.com Inc.
Consolidated Statements of Stockholders’ Equity
(In thousands)
Preferred Stock
Common Stock
Shares
Amount
Additional
Paid-In
Capital
Accumulated
Deficit
Accumulated Other
Comprehensive Loss
Stockholders'
Equity
Balance at December 31, 2019
Net loss
Other comprehensive income, net of tax
Shares issued in connection with
stock-based compensation plans, net
Stock-based compensation
Balance at December 31, 2020
Net income
Other comprehensive income, net of tax
Shares issued in connection with
stock-based compensation plans, net
Stock-based compensation
Balance at December 31, 2021
Net income
Other comprehensive income, net of tax
Repurchases of common stock
Shares issued in connection with
stock-based compensation plans, net
Stock-based compensation
Balance at December 31, 2022
Shares
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Amount
—
$
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
$
$
$
66,764
—
—
623
—
67,387
—
—
1,783
—
69,170
—
—
(4,168 )
1,285
—
66,287
$
$
$
$
668
—
—
6
—
674
—
—
18
—
692
—
—
(41 )
11
—
662
$
$
$
$
1,515,109
—
—
229
15,155
1,530,493
—
—
(7,212 )
21,431
1,544,712
—
—
(48,941 )
(6,267 )
22,440
1,511,944
$
(367,067 )
(789,106 )
$
—
—
—
(7,642 )
$
—
838
—
—
$
(1,156,173 )
$
(6,804 )
$
10,791
—
—
—
—
4,802
—
—
$
(1,145,382 )
$
(2,002 )
$
17,206
—
—
—
—
$
(1,128,176 )
$
—
2,002
—
—
—
— $
1,141,068
(789,106 )
838
235
15,155
368,190
10,791
4,802
(7,194 )
21,431
398,020
17,206
2,002
(48,982 )
(6,256 )
22,440
384,430
The accompanying notes are an integral part of these Consolidated Financial Statements.
37
Cars.com Inc.
Consolidated Statements of Cash Flows
(In thousands)
Cash flows from operating activities:
Net income (loss)
Adjustments to reconcile Net income (loss) to Net cash provided by
operating activities:
Depreciation
Amortization of intangible assets
Goodwill and intangible asset impairment
Impairment of non-marketable security
Amortization of Accumulated other comprehensive loss on interest rate swap
Changes in fair value of contingent consideration
Stock-based compensation
Deferred income taxes
Provision for doubtful accounts
Amortization of debt issuance costs
Amortization of deferred revenue related to Accu-Trade Acquisition
Other, net
Changes in operating assets and liabilities, net of acquisitions:
Accounts receivable
Prepaid expenses and other assets
Accounts payable
Accrued compensation
Other liabilities
Net cash provided by operating activities
Cash flows from investing activities:
Payments for acquisitions, net of cash acquired
Purchase of property and equipment
Net cash used in investing activities
Cash flows from financing activities:
Proceeds from Revolving Loan borrowings and issuance of long-term debt
Payments of long-term debt
Payments for stock-based compensation plans, net
Repurchases of common stock
Payments of debt issuance costs and other fees
Net cash used in financing activities
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period
Supplemental cash flow information:
Cash paid (received) for income taxes
Cash paid for interest and swap
2022
Year Ended December 31,
2021
2020
$
17,206
$
10,791
$
(789,106 )
16,380
78,014
—
—
2,362
8,130
22,342
1,283
1,888
3,235
(4,417 )
1,202
(9,337 )
(423 )
2,611
(4,296 )
(7,669 )
128,511
(64,663 )
(19,714 )
(84,377 )
45,000
(41,250 )
(6,256 )
(48,982 )
—
(51,488 )
(7,354 )
39,069
31,715
545
33,370
$
$
16,290
85,642
—
—
5,670
—
21,431
(2,927 )
164
3,360
—
1,416
(5,352 )
6,141
(1,099 )
5,293
(8,817 )
138,003
(20,258 )
(19,192 )
(39,450 )
—
(120,000 )
(7,194 )
—
(9 )
(127,203 )
(28,650 )
67,719
39,069
(7,992 )
38,342
$
$
18,943
94,333
905,885
9,447
8,623
—
15,155
(134,383 )
4,380
5,108
—
181
3,733
(9,514 )
3,993
1,581
257
138,616
—
(16,712 )
(16,712 )
565,000
(615,625 )
235
—
(17,344 )
(67,734 )
54,170
13,549
67,719
805
26,433
$
$
The accompanying notes are an integral part of these Consolidated Financial Statements.
38
Note 1. Description of Business
Cars.com Inc.
Notes to Consolidated Financial Statements
Description of Business. Cars.com Inc. (the “Company” or “CARS”) is a leading automotive marketplace platform that provides a robust set of digital
solutions that connect car shoppers with sellers. The Company empowers shoppers with the data, resources and digital tools needed to make informed
buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealers and automotive manufacturers
(“OEMs”), with innovative technical solutions and data-driven intelligence, to better reach and influence ready-to-buy shoppers, increase inventory turn
and gain market share.
In addition to Cars.com™, the Company’s brands include Dealer Inspire®, a website and digital solutions provider enabling dealers to be more efficient
through connected digital experiences; FUEL™, an advertising solution providing dealers and OEMs the benefit of leveraging targeted digital video and
display marketing to Cars.com’s audience of in-market car shoppers; DealerRater®, a leading car dealer review and reputation management technology
solution; CreditIQ®, digital financing technology and Accu-Trade™, vehicle valuation and appraisal technology. The Company's portfolio of brands also
includes PickupTrucks.com™.
Note 2. Significant Accounting Policies
Basis of Presentation. These accompanying Consolidated Financial Statements have been prepared in conformity with accounting principles generally
accepted in the United States of America (“U.S. GAAP”) and the rules and regulations of the SEC. The Consolidated Financial Statements include the
accounts of CARS and its 100% owned subsidiaries. All intercompany transactions and accounts have been eliminated in consolidation.
Use of Estimates. The preparation of the accompanying Consolidated Financial Statements in accordance with U.S. GAAP requires management to make
estimates and assumptions that affect amounts reported in the Consolidated Financial Statements and accompanying disclosures. Although these estimates
are based on management’s best knowledge of current events and actions that the Company may undertake in the future, actual results may differ from
those estimates.
Reclassifications. Certain prior year balances have been reclassified to conform to the current year presentation.
Correction of Certain Amounts Relating to Previously Issued Financial Statements. During the first quarter of 2022, the Company identified a $30.8
million overstatement of the valuation allowance recorded against deferred tax assets that originated in 2020. In addition, the Company adjusted 2020 to
reflect an immaterial income tax adjustment related to this same period. The Company has concluded that these items are not material to the previously
issued Consolidated Financial Statements and has therefore corrected these prior period amounts as presented in the Consolidated Financial Statements for
the year ended December 31, 2022.
The impact of correcting the items on the related financial statement line items for the year ended December 31, 2021 is as follows (in thousands, except
per share data):
39
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Consolidated Balance Sheet and Consolidated Statement of Stockholders' Equity, as applicable
As of December 31, 2021
Adjustment
As reported
$
$
31,086
545,981
640,271
(1,176,468 )
366,934
$
(31,086 )
(31,086 )
(31,086 )
31,086
31,086
As adjusted
—
514,895
609,185
(1,145,382 )
398,020
Financial statement line item
Deferred tax liability
Total noncurrent liabilities
Total liabilities
Accumulated deficit
Total stockholders' equity
Consolidated Statements of Income (Loss), Comprehensive Income (Loss) and Consolidated Statement of Stockholders' Equity, as applicable
Financial statement line item
Income tax expense (benefit)
Net income (loss)
Comprehensive income (loss)
Basic Earnings (loss) per share
Diluted Earnings (loss) per share
Financial statement line item
Net income (loss)
Deferred income taxes
Other liabilities
As reported
$
Year ended December 31, 2021
Adjustment
As adjusted
$
1,764
7,719
12,521
0.11
0.11
$
(3,072 )
3,072
3,072
0.05
0.04
Consolidated Statements of Cash Flows
As reported
$
Year ended December 31, 2021
Adjustment
As adjusted
$
7,719
(2,641 )
(6,031 )
$
3,072
(286 )
(2,786 )
(1,308 )
10,791
15,593
0.16
0.15
10,791
(2,927 )
(8,817 )
The impact of correcting the misstatements on the related financial statement line items for the year ended December 31, 2020 is as follows (in thousands,
except per share data):
Consolidated Statements of Income (Loss) and Comprehensive Income (Loss)
Financial statement line item
Income tax expense (benefit)
Net income (loss)
Comprehensive income (loss)
Basic and Diluted Earnings (loss) per share
Financial statement line item
Net income (loss)
Accumulated deficit
Total stockholders' equity
Financial statement line item
Net income (loss)
Deferred income taxes
Other liabilities
As reported
Year ended December 31, 2020
Adjustment
As adjusted
$
$
(119,289 )
(817,120 )
(816,282 )
(12.15 )
(28,014 )
28,014
28,014
0.41
Consolidated Statement of Stockholders' Equity
As reported
Year ended December 31, 2020
Adjustment
$
$
(817,120 )
(1,184,187 )
340,176
28,014
28,014
28,014
Consolidated Statements of Cash Flows
As reported
Year ended December 31, 2020
Adjustment
$
$
(817,120 )
(103,582 )
(2,530 )
28,014
(30,801 )
2,787
$
$
$
(147,303 )
(789,106 )
(788,268 )
(11.74 )
As adjusted
(789,106 )
(1,156,173 )
368,190
As adjusted
(789,106 )
(134,383 )
257
Revenue. The Company accounts for a customer arrangement when the Company and the customer have an approved contract that specifies the rights and
obligations of each party and the payment terms, and the Company believes it is probable that the Company will collect substantially all of the
consideration to which the Company will be entitled in exchange for the services that will be provided to the customer. The Company periodically enters
into arrangements that include multiple promises that the Company evaluates to determine whether the promises are separate performance obligations. The
Company identifies performance obligations based on services to be transferred to a customer that are distinct within the context of the contractual terms.
The Company allocates the contractual transaction price to each distinct performance obligation based on the relative standalone selling price and
recognizes revenue when it satisfies a performance obligation by providing a service to a customer. Revenue is primarily generated through the Company’s
direct sales force.
40
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Marketplace Subscription Advertising Revenue. The Company’s primary source of revenue is through the sale of marketplace subscription advertising
packages to dealer customers. Our subscription packages allow dealer customers and OEMs to showcase their new and used vehicle inventory to in-market
shoppers on the Cars.com website. The subscription packages are generally a fixed price arrangement with varying contract terms, typically ranging from
three to six months, that are automatically renewed, typically on a month-to-month basis. The Company recognizes subscription package revenue ratably as
the service is provided over the contract term. Marketplace subscription advertising revenue is recorded in Dealer revenue in the Consolidated Statements
of Income (Loss).
The Company also offers its customers several add-on products to the subscription packages, as well as FUEL. Add-on products include premium
advertising products that can be uniquely tailored to an individual dealer customer’s current needs. Substantially all of the Company’s add-on products, as
well as FUEL, are not sold separately from the subscription packages as the customer cannot benefit from add-on products on their own. Therefore, the
subscription packages and add-on products are combined as a single performance obligation, and the Company recognizes the related revenue ratably as the
services are provided over the contract term.
The Company also provides services, including hosting flexible, custom-designed website platforms supporting highly personalized digital marketing
campaigns, digital retailing and messaging platform products. In addition, the Company also provides dealers with vehicle valuation and appraisal services
through Accu-Trade. The Company recognizes revenue related to these services ratably as the service is provided over the contract term. The related
revenue is recorded in Dealer revenue in the Consolidated Statements of Income (Loss).
Display Advertising Products and Services Revenue. The Company also earns revenue through the sale of display advertising on the Company’s website to
dealers, OEMs and other national advertisers, pursuant to transaction-based contracts, which are billed for impressions delivered or click-throughs on their
advertisements. An impression is the display of an advertisement to an end-user on the website and is a measure of volume. A click-through occurs when
an end-user clicks on an impression. The Company recognizes revenue as the impressions or click-throughs are delivered. If the impressions or click-
throughs delivered are less than the amount invoiced to the customer, the difference is recorded as deferred revenue and recognized as revenue when
earned. The Company recognizes revenue related to these services at the point in time the service is provided. Display advertising products revenue sold to
OEMs and other national advertisers is recorded in OEM and National revenue in the Consolidated Statements of Income (Loss). The Company also
provides services related to customized digital marketing and customer acquisition services, including paid, organic, social and creative services to dealer
customers. The Company recognizes revenue related to these services at the point in time the service is provided. Display advertising products revenue sold
to dealers is recorded in Dealer revenue in the Consolidated Statements of Income (Loss).
Pay Per Lead Revenue. The Company also sells leads, which are connections from consumers to dealer customers in the form of phone calls, emails and
text messages, to dealer customers, OEMs and third-party resellers. The Company recognizes pay per lead revenue primarily on a per-lead basis at the point
in time in which the lead has been delivered. Revenue related to pay per lead is recorded in Dealer revenue, OEM and National revenue or Other revenue
depending on the customer who is purchasing this product, in the Consolidated Statements of Income (Loss).
Other Revenue. Other revenue primarily includes revenue related to vehicle listing data sold to third parties. The Company recognizes other revenue either
ratably as the services are provided or at the point in time the services have been performed. In connection with the Accu-Trade Acquisition, the Company
entered into an agreement to provide one of the former owners with a one-year license to a certain product. The recognition of revenue associated with the
license fee is recorded in Other revenue. Other revenue is recorded in Other revenue in the Consolidated Statements of Income (Loss).
Cash and Cash Equivalents. All cash balances and liquid investments with original maturities of three months or less on their acquisition date are
classified as cash and cash equivalents.
Accounts Receivable and Allowance for Doubtful Accounts. Accounts receivable are primarily derived from sales to customers and recorded at invoiced
amounts. The allowance for doubtful accounts reflects the Company’s estimate of credit exposure, determined principally on the basis of its collection
experience, aging of its receivables, expected losses and any specific reserves needed for certain customers based on their credit risk. Bad debt expense is
included in Marketing and sales in the Consolidated Statements of Income (Loss). The allowance for doubtful accounts was $1.9 million and $1.7 million
as of December 31, 2022 and 2021, respectively.
Concentrations of Credit Risk. The Company’s financial instruments, consisting primarily of cash and cash equivalents and customer receivables, are
exposed to concentrations of credit risk. The Company invests its cash and cash equivalents with highly rated financial institutions.
41
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Investments. Investments in non-marketable equity securities are measured at fair value with changes in fair value recognized in Net income (loss). The
Company utilizes the measurement alternative for equity investments without readily determinable fair values and revalues these investments upon the
occurrence of an observable price change for similar investments. On at least an annual basis, the Company assesses its investments to determine whether
any events have occurred, or circumstances have changed, which might have a significant adverse effect on their fair value and which may be indicative of
impairment. In the first quarter of 2020, the Company recorded a full impairment of $9.4 million, triggered by the novel coronavirus disease 2019
(“COVID-19”) pandemic and the related restrictions, for the year ended December 31, 2020. The impairment was included in the Other expense, net in the
Consolidated Statements of Income (Loss). The non-marketable investments recorded within Investments and other assets, net on the Consolidated Balance
Sheets were zero as of December 31, 2022 and 2021. For further information on the triggering event, see Note 6 (Goodwill and Other Intangible Assets,
net).
Property and Equipment. Property and equipment are recorded at cost and depreciated on a straight-line basis over the estimated useful lives as follows (in
thousands):
Asset
2022
2021
December 31,
Computer software
Computer hardware
Leasehold improvements
Furniture and fixtures
Property and equipment, gross
Less: Accumulated depreciation
Property and equipment, net
$
$
79,682
12,550
18,581
4,140
114,953
(69,735 )
45,218
$
$
65,461
11,998
18,656
4,293
100,408
(57,403 )
43,005
Estimated Useful Life
18 months - 5 years
3 years - 5 years
Lesser of useful life or lease term
10 years
Normal repairs and maintenance are expensed as incurred. Any resulting gain or loss from the disposition of fixed assets is included in General and
administrative expense on the Consolidated Statements of Income (Loss).
Internally Developed Technology. The Company capitalizes costs associated with customized internal-use software systems and website development that
have reached the application development stage. Such capitalized costs include external direct costs utilized in developing or obtaining the applications and
payroll and payroll-related expenses for employees who are directly associated with the applications. Capitalization of such costs begins when the
preliminary project stage is complete and ceases at the point in which the project is substantially complete and ready for its intended purpose. The
Company reviews the carrying amount of internally developed technology for impairment and useful lives whenever events or changes in circumstances
indicate that the carrying amount may not be recoverable. Capitalized software costs, excluding cloud computing arrangements, for the years ended
December 31, 2022, 2021 and 2020 were $18.1 million, $17.9 million and $16.3 million, respectively. Capitalized costs, excluding those for cloud
computing arrangements, are included in Property and equipment, net on the Consolidated Balance Sheets. Research and development costs are expensed
as incurred.
Cloud Computing Arrangements. The Company capitalizes costs associated with the development of cloud computing arrangements in a manner
consistent with internally developed technology. Any amortization is recorded in the same manner on the Consolidated Statements of Income (Loss) as the
expense associated with the underlying host arrangement. These capitalized costs as of December 31, 2022 were $1.0 million and $4.7 million in Prepaid
expenses and Investments and other assets, net on the Consolidated Balance Sheets, respectively. These capitalized costs as of December 31, 2021 were
$0.6 million and $2.6 million in Prepaid expenses and Investments and other assets, net on the Consolidated Balance Sheets, respectively. Research and
development costs are expensed as incurred.
Goodwill and Other Intangible Assets. Goodwill represents the excess of acquisition cost over the fair value of assets acquired, including identifiable
intangible assets, net of liabilities assumed. Goodwill is tested for impairment on an annual basis or between annual tests if events occur or circumstances
change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. The Company’s goodwill is tested for
impairment at a level referred to as the reporting unit. The level at which the Company tested goodwill for impairment requires the Company to determine
whether the operations below the business segment level constitute a business for which discrete financial information is available and segment
management regularly reviews the operating results. The Company determined that it operated as a single reporting unit.
The process of estimating the fair value of goodwill is subjective and required the Company to make estimates that may significantly impact the outcome of
the analysis. A qualitative assessment considers events and circumstances such as macroeconomic conditions,
42
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
industry and market conditions, cost factors and overall financial performance, as well as company specifications. If after performing this assessment, the
Company concluded it is more likely than not that the fair value of the reporting unit is less than its carrying amount, then the Company performed the
quantitative test.
Under the quantitative test, a goodwill impairment is identified by comparing the fair value of the reporting unit to the carrying amount, including goodwill.
If the carrying amount of the reporting unit exceeds the fair value of the reporting unit, goodwill is considered impaired and an impairment charge is
recognized in an amount equal to the excess, not to exceed the carrying amount of goodwill.
If a quantitative test is performed, the Company estimates the fair value of the reporting unit with an income approach using the discounted cash flow
(“DCF”) analysis and the Company also considers a market-based valuation methodology using comparable public company trading values and the
Company’s market capitalization. Determining fair value requires the exercise of significant judgments, including the amount and timing of expected future
cash flows, long-term growth rates, the discount rate and relevant comparable public company earnings multiples. The cash flows employed in the DCF
analysis are based on the Company’s best estimate of future sales, earnings and cash flows after considering factors such as general market conditions and
recent operating performance. The discount rate utilized in the DCF analysis is based on the reporting unit’s weighted-average cost of capital, which takes
into account the relative weights of each component of capital structure (equity and debt) and represents the expected cost of new capital, adjusted as
appropriate to consider the risk inherent in future cash flows of the Company’s reporting unit.
Impairment assessment inherently involves management judgments regarding a number of assumptions described above. The reporting unit fair value also
depends on the future strength of the U.S. economy. New and developing competition as well as technological change could also adversely affect future fair
value estimates. Due to the many variables inherent in the estimation of a reporting unit’s fair value and the relative size of the Company’s recorded
goodwill, differences in assumptions could have a material effect on the estimated fair values. For further information, see Note 6 (Goodwill and Other
Intangible Assets, net).
The Company’s indefinite-lived intangible asset relates to the Cars.com trade name. Intangible assets with indefinite lives are tested for impairment
annually, or more often if circumstances dictate, and written down to fair value as required. The estimates of fair value are determined using the “relief
from royalty” methodology, which is a variation of the income approach. The discount rate assumption is based on an assessment of the risk inherent in the
projected future cash flows generated by the trade name intangible asset.
Amortizable intangible assets are amortized on a straight-line basis over the estimated useful lives as follows:
Intangible Asset
Acquired software
Customer relationships
Other trade names
Estimated Useful Life
2 - 7 years
3 - 14 years
10 - 12 years
Valuation of Long-Lived Assets. The Company reviews the carrying amount of long-lived assets for impairment whenever events or changes in
circumstances indicate that the carrying amount may not be recoverable. Once an indicator of potential impairment has occurred, the impairment test is
based on whether the intent is to hold the asset for continued use or to hold the asset for sale. If the intent is to hold the asset for continued use, the
impairment test first requires a comparison of projected undiscounted future cash flows against the carrying amount of the asset group. If the carrying value
of the asset group exceeds the estimated undiscounted future cash flows, the asset group would be deemed to be potentially impaired. The impairment, if
any, would be measured based on the amount by which the carrying amount exceeds the fair value. Losses on long-lived assets to be disposed of are
determined in a similar manner, except that fair values are reduced for the cost to dispose. No material impairment losses for long-lived assets were
recognized for the periods presented in the Consolidated Statements of Income (Loss).
Fair Value of Financial Instruments. Fair value is the price that would be received upon sale of an asset or paid upon transfer of a liability in an orderly
transaction between market participants at the measurement date and in the principal or most advantageous market for that asset or liability. The fair value
should be calculated based on assumptions that market participants would use in pricing the asset or liability, not on assumptions specific to the entity. The
three-level hierarchy of fair value measurements is based on whether the inputs to those measurements are observable or unobservable. Observable inputs
reflect market data obtained from independent sources, while unobservable inputs reflect our market assumptions. The fair-value hierarchy requires the use
of observable market data when available and consists of the following levels:
•
•
Level 1—Quoted prices for identical instruments in active markets;
Level 2—Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not
active; and model-derived valuations in which all significant inputs are observable in active markets; and
43
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
•
Level 3—Valuations derived from valuation techniques in which one or more significant inputs are unobservable
The Company’s financial instruments include the contingent consideration related to our acquisitions and, before the year ended December 31, 2022, the
interest rate swap (the “Swap”), both recorded at fair value. Financial instruments also include accounts receivable, accounts payable and other liabilities.
The carrying values of these instruments approximate their fair values.
The Company’s debt is classified as Level 2 in the fair value hierarchy and the fair value is measured based on comparable trading prices, ratings, sectors,
coupons and maturities of similar instruments. Level 2 assets and liabilities are based on observable inputs other than quoted prices, such as quoted prices
for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, or other inputs
that are observable or can be corroborated by observable market data. As of December 31, 2022, the fair value of the outstanding indebtedness was
approximately $435.4 million, compared to the carrying value of $481.3 million. As of December 31, 2021, the fair value of the outstanding indebtedness
was approximately $502.7 million, compared to the carrying value of $477.5 million.
The contingent consideration is classified as Level 3 in the fair value hierarchy and the fair value is measured based on a Monte Carlo simulation or a
scenario-based method, depending on the earn-out achievement objective, utilizing projections about future performance. Significant inputs include
volatility and projected financial information.
Contingent Consideration. The Company's contingent consideration obligations are from arrangements resulting from acquisitions that involve potential
future payment of consideration that is contingent upon the achievement of certain financial metrics or lender market share. Contingent consideration was
recognized at its estimated fair value at the date of acquisition based on our expected future payment, discounted using a weighted average cost of capital in
accordance with accepted valuation methodologies.
The Company reviews and reassesses the estimated fair value of contingent consideration liabilities at each reporting period and the updated fair value
could differ materially from the initial estimates. The Company measures contingent consideration recognized in connection with acquisitions at fair value
on a recurring basis using significant unobservable inputs classified as Level 3 inputs. The fair value is measured based on a Monte Carlo simulation or a
scenario-based method, depending on the earnout objective. The fair value measurement includes the following significant inputs: volatility and projected
financial information. Significant increases or decreases to any of these inputs in isolation could result in a significantly higher or lower liability.
Ultimately, the liability will be equivalent to the amount paid, and the difference between the fair value estimate on the acquisition date and each reporting
period and the amount paid will be recognized in earnings.
Derivative Financial Instrument. The interest rate on borrowings under the Company’s Term Loan is floating and, therefore, subject to fluctuations. In
order to manage the risk associated with changes in interest rates on its borrowing under the Term Loan, the Company entered into the Swap effective
December 31, 2018. Under the terms of the Swap, the Company is locked into a fixed rate of interest of 2.96%, as defined in the Credit Agreement, on a
notional amount of $300 million.
The amendment entered into in June 2020 (the “Second Amendment”) resulted in the loss of hedge accounting. For further information, see Note 8 (Interest
Rate Swap). As a result, as of the date of the Second Amendment, the unrealized loss included within Accumulated other comprehensive loss was ratably
reclassified into Net income (loss) over the remaining life of the Swap. Each period, a portion of the unrealized loss was recorded to Interest expense, net
and Income tax expense (benefit) within the Consolidated Statements of Income (Loss). Subsequent to the Second Amendment, any changes in the fair
value of the Swap were recorded within Other expense, net on the Consolidated Statements of Income (Loss).
A third amendment was entered into in October 2020 (the “Third Amendment”), which resulted in the partial extinguishment of the existing debt at the
time of the amendment. Due to the reduction in value of the underlying Term Loan upon the Third Amendment as compared to the notional amount of the
Swap, a proportional amount of the frozen Accumulated other comprehensive loss balance was immediately reclassified into Interest expense, net. The
Swap expired on May 31, 2022 and, as such, is no longer recorded on the
44
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Consolidated Balance Sheets. As of December 31, 2021 the Swap was recognized within Other accrued liabilities on the Consolidated Balance Sheets at
fair value.
Income Taxes. Income taxes are presented on the Consolidated Financial Statements using the asset and liability method, under which deferred tax assets
and liabilities are recognized based on the future tax consequences attributable to temporary differences that exist between the financial statement carrying
amount of assets and liabilities and their respective tax basis, as well as from operating loss and tax credit carryforwards. Deferred income taxes reflect
expected future tax benefits (i.e. assets) and future tax costs (i.e. liabilities). The Company measures deferred tax assets and liabilities using the enacted tax
rate expected to apply to taxable income in the years in which those temporary differences are expected to be recoverable or settled. The Company
recognizes the effect on deferred taxes of a change in tax rates in income in the period that includes the enactment date. Valuation allowances are
established if, based upon the weight of available evidence, management determines it is “more likely than not” that some portion or all of the deferred tax
asset will not be realized.
The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on
examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a
position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution. The Company’s
uncertain tax position reserves are reviewed periodically and are adjusted as events occur that affect its estimates, such as the availability of new
information, the lapsing of applicable statutes of limitation, the conclusion of tax audits, the measurement of additional estimated liability, the identification
of new tax matters, the release of administrative tax guidance affecting its estimates of tax liabilities or the rendering of relevant court decisions. The
Company records penalties and interest relating to uncertain tax positions in Income tax expense (benefit) in the Consolidated Statements of Income (Loss).
For further information, see Note 14 (Income Taxes).
Stock-Based Compensation. Stock-based compensation expense is recognized on a straight-line basis over the vesting period. Forfeitures are recorded at
the time the forfeiture event occurs. For further information, see Note 12 (Stock-Based Compensation).
Advertising Costs. The Company expenses advertising costs as they are incurred and are included in Marketing and sales in the Consolidated Statements of
Income (Loss). Advertising expense for the years ended December 31, 2022, 2021 and 2020 was $107.1 million, $104.4 million and $80.4 million,
respectively.
Cost of Revenue and Operations. Cost of revenue and operations expense primarily consists of costs related to processing dealer vehicle inventory, pay per
lead products, product fulfillment and compensation costs for the product fulfillment and customer service teams.
Affiliate Revenue Share Expense. In connection with the October 2014 acquisition of CARS by the Company’s former parent, the Company entered into
affiliate agreements with the former owners of CARS. The Company amended five of its affiliate agreements (Gannett, McClatchy, TEGNA, tronc, and the
Washington Post) and as a result, had a direct relationship with these dealer customers before the original contractual conversion date specified. As part of
the amendments to the affiliate agreements, Gannett, McClatchy, TEGNA, tronc, and the Washington Post agreed to perform certain marketing support and
transition services through varying dates, the latest of which was June 29, 2020. The fees the Company incurred associated with the amended affiliate
agreements were recorded as Affiliate revenue share expense within Operating expenses in the Consolidated Statements of Income (Loss). As of June 30,
2020, the Company no longer incurs affiliate revenue share expense.
Defined Contribution Plans. The Company’s employees are eligible to participate in a defined contribution plan. Participants are eligible on their date of
hire and are allowed to make tax-deferred contributions up to 90% of annual compensation, subject to limitations specified by the Internal Revenue Code of
1986, as amended. Employer contributions consist of matching contributions and/or non-elective employer contributions. The Company provides a
maximum match for 4% of the employee’s salary and contributions are immediately fully vested. As part of the cost reduction efforts in response to the
COVID-19 pandemic and related restrictions, beginning in the second quarter of 2020, the Company temporarily suspended the employer match of
employees’ defined contribution plans for a portion of the year ended December 31, 2020. As of December 31, 2020, the Company’s match was fully
reinstated. The Company’s contributions to its defined contribution plans for the years ended December 31, 2022, 2021 and 2020 were $5.5 million, $5.0
million and $2.4 million, respectively.
Note 3. Business Combinations
Accu-Trade Acquisition. On March 1, 2022, the Company acquired certain of the assets and assumed certain liabilities of Accu-Trade, LLC; Accu-Trade
Canada, LLC; Galves Market Data; and Headstart Logistics, LLC d/b/a/ MADE Logistics (collectively,
45
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
“Accu-Trade”), which provides dealers with VIN-specific vehicle valuation and appraisal data, instant offer capabilities and logistics technology (the
“Accu-Trade Acquisition”).
The Company expensed as incurred total acquisition costs of $2.0 million, of which $1.0 million were recorded during the year ended December 31, 2022.
These costs were recorded in General and administrative expenses in the Consolidated Statements of Income (Loss).
Preliminary Purchase Price Allocation. The preliminary fair values assigned to the tangible and intangible assets acquired and liabilities assumed were
determined based on management’s estimates and assumptions, as well as other information compiled by management, including third-party valuations that
utilize customary valuation procedures and techniques, such as the multi-period excess earnings and the relief of royalty methods. These preliminary fair
values are subject to change within the one-year measurement period. The Accu-Trade Acquisition purchase price allocation is as follows (in thousands):
Cash consideration
Other consideration
Contingent consideration
(1)
(2)
Total purchase consideration
(4)
(3)
Assets acquired
Identified intangible assets
Total assets acquired
Total liabilities assumed
Net identifiable assets
Goodwill
(5)
Total purchase consideration
Preliminary
Acquisition-date
Fair Value
64,663
5,300
23,936
93,899
1,595
15,679
17,274
(235 )
17,039
76,860
93,899
$
$
$
$
(1)
(2)
In connection with the Accu-Trade Acquisition, the Company entered into an agreement to provide one of the former owners with a one-year license
to a certain product. The preliminary fair value of the license was determined to be $6.5 million, of which the Company received $1.2 million in
cash upon the close of the Accu-Trade Acquisition. The $5.3 million difference between the fair value of $6.5 million and the $1.2 million in cash
was recorded as non-cash consideration and the $6.5 million license fee was recorded in Other accrued liabilities as a contract liability on the
Consolidated Balance Sheets and is being amortized into Other revenue on the Consolidated Statements of Income (Loss) over the one-year contract
term. The current period revenue related to the non-cash consideration of $5.3 million is a non-cash reconciling item titled Amortization of deferred
revenue related to Accu-Trade Acquisition on the Consolidated Statements of Cash Flows.
As part of the Accu-Trade Acquisition, the Company may be required to pay additional consideration to the former owners based on the
achievement of certain financial targets. The Company has the option to pay consideration in cash or certain amounts in stock, which would result in
a variable number of shares being issued. The amount to be paid will be determined by the acquired business’ future performance to be attained over
a three-year performance period; based on certain tiered performance metrics the maximum amount to be paid is $63.0 million, of which a
maximum of $15.0 million could be in stock, with additional upside for performance that exceeds the tiered performance metrics. The contingent
consideration is classified as Level 3 in the fair value hierarchy. The fair value is measured based on a Monte Carlo simulation. This amount
represents the estimated fair value at the time of the acquisition. For more information on the fair value of the Accu-Trade contingent consideration,
see Note 4 (Fair Value Measurements).
(3)
Assets acquired primarily consist of accounts receivable.
(4)
Preliminary information regarding the identifiable intangible assets acquired is as follows:
Acquired software
Trade name
Customer relationships
Total
Acquisition-Date
Fair Value
(in thousands)
12,926
1,446
1,307
15,679
$
$
Amortization Period
(in years)
5
10
7
46
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
(5)
Total liabilities assumed primarily consist of accounts payable.
In connection with the Accu-Trade Acquisition, the Company recorded goodwill in the amount of $76.9 million, which is primarily attributable to sales
growth from existing and future technology, product offerings, customers and the value of the acquired assembled workforce. All of the goodwill is
considered deductible for income tax purposes.
The Accu-Trade Acquisition would have had an immaterial impact on the Company’s Consolidated financial statements for the year ended December 31,
2021 and 2020.
CreditIQ Acquisition. On November 5, 2021, the Company acquired all of the outstanding stock of CreditIQ, (the “CIQ Acquisition”) an automotive
fintech platform that provides instant online loan screening and approvals to facilitate online car buying. Through the CIQ Acquisition, the Company now
provides dealers with access to advanced digital financing technology across the CARS platform.
The Company expensed as incurred total acquisition costs of $1.3 million during the year ended December 31, 2021. These costs were recorded in General
and administrative in the Consolidated Statements of Income (Loss). In connection with the CIQ Acquisition, CreditIQ’s unvested equity awards were cash
settled for a total of $9.6 million. The fair value of these awards was based on the price paid per common share to the owners of the acquired business and
recognized immediately after the CIQ Acquisition as compensation expense in the Company’s Consolidated Statements of Income (Loss).
Purchase Price Allocation. The fair values assigned to the tangible and intangible assets acquired and liabilities assumed were determined based on
management’s final estimates and assumptions, as well as other information compiled by management, including third-party valuations that utilize
customary valuation procedures and techniques, such as the multi-period excess earnings and the relief of royalty methods. The CIQ Acquisition purchase
price allocation is as follows (in thousands):
(1)
Cash consideration
Contingent consideration
Cash settlement of CIQ Acquisition's unvested equity awards
(2)
(3)
Total purchase consideration
(4)
Assets acquired
Identified intangible assets
Total assets acquired
Total liabilities assumed
Net identifiable assets
(7)
Goodwill
(5)
(6) (7)
Total purchase consideration
Acquisition-date
Fair Value
29,965
23,805
(9,626 )
44,144
193
19,900
20,093
(1,945 )
18,148
25,996
44,144
$
$
$
$
(1) A reconciliation of cash consideration to Payments for the CIQ Acquisition, net of cash acquired in the Consolidated Statements of Cash Flows is as
follows (in thousands):
Cash consideration
Less: Cash settlement of CIQ Acquisition's unvested equity awards
Less: Cash acquired
Payments for CIQ Acquisition, net of cash acquired
(3)
$
$
29,965
(9,626 )
(81 )
20,258
(2) As part of the CIQ Acquisition, the Company may be required to pay up to an additional $50.0 million in cash consideration to the former owners
based on two earn-out achievement objectives, including an earnings-related metric and lender market share. The actual amount to be paid will be
based on the acquired business’s future performance to be attained over a three-year performance period. The fair value was estimated utilizing a
Monte Carlo simulation or a scenario-based method, depending on the achievement objective. For more information on the fair value of the CIQ
contingent consideration, see Note 4 (Fair Value Measurements).
(3)
In connection with the Acquisition, CreditIQ’s unvested equity awards were cash settled. The fair value of these awards was $9.6 million and was
based on the price paid per common share to the owners of the acquired business and recognized immediately after
47
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
the Acquisition as compensation expense in General and administrative expense on the Company’s Consolidated Statements of Income (Loss).
(4) Assets acquired includes cash and cash equivalents, accounts receivable and other identifiable assets.
(5)
Information regarding the identifiable intangible assets acquired is as follows:
Trade name
Acquired software
Total
Acquisition-Date
Fair Value
(in thousands)
$
$
900
19,000
19,900
Weighted-Average
Amortization Period
(in years)
10
5
(6) Total liabilities assumed includes accounts payable, deferred income tax liabilities, net and other liabilities.
(7) During the year ended December 31, 2022, the Company recorded a $0.2 million purchase accounting adjustment.
In connection with the CIQ Acquisition, the Company recorded goodwill in the amount of $26.0 million, which is primarily attributable to sales growth
from existing and future technology, product offerings, customers and the value of the acquired assembled workforce. All of the goodwill is considered
non-deductible for income tax purposes.
The CIQ Acquisition would have had an immaterial impact on the Company’s Consolidated financial statements for the year ended December 31, 2021 and
2020.
Note 4. Fair Value Measurements
The Company's contingent consideration measured at fair value on a recurring basis consisted of the following (in thousands):
Contingent consideration
Total
Contingent consideration
Total
Total as of
December 31, 2022
Total as of
December 31, 2021
55,871
55,871
23,805
23,805
$
$
$
$
$
$
$
$
Fair value measurement at reporting date
Level 1
Level 2
Level 3
—
—
$
$
—
—
$
$
55,871
55,871
Fair value measurement at reporting date
Level 1
Level 2
Level 3
—
—
$
$
—
—
$
$
23,805
23,805
The rollforward of the Level 3 contingent consideration from December 31, 2021 is as follows (in thousands):
Contingent consideration
$
23,805
$
23,936
$
8,130
$
55,871
As of
December 31, 2021
Addition Related to
Accu-Trade Acquisition
Fair Value
Adjustment
(1)
As of
December 31, 2022
(1)
Fair value adjustments on contingent considerations are reflected within Other expense, net in the Consolidated Statements of Income (Loss).
The contingent consideration is classified on the Consolidated Balance Sheets based on expected payment dates. As of December 31, 2022, $9.4 million
and $46.5 million were included within Other accrued liabilities and Other noncurrent liabilities on the Consolidated
48
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Balance Sheets. As of December 31, 2021, $23.8 million was included within Other noncurrent liabilities on the Consolidated Balance Sheets.
The significant inputs and assumptions that were used in the contingent consideration valuations as of December 31, 2022 related to volatility ranged from
25% to 49%.
We expect to make payments on the contingent consideration in 2023, 2024 and 2025. For more information relating to contingent consideration, see Note
3 (Business Combinations).
Note 5. Revenue
Revenue Summary. In the table below (in thousands), revenue is disaggregated by major products and services. The Company only has one reportable
segment; therefore, further disaggregation is not applicable at this time.
Major products and services
2022
Year Ended December 31,
2021
2020
Subscription advertising and digital solutions
Display advertising
Pay per lead
Other
Total revenue
$
$
540,829
88,397
9,351
15,299
653,876
$
$
518,270
85,169
12,346
7,898
623,683
$
$
436,441
84,630
18,557
7,875
547,503
Note 6. Goodwill and Other Intangible Assets, net
Goodwill and Indefinite-Lived Intangible Asset Summary. The changes in the carrying amount of goodwill and indefinite-lived intangible asset are as
follows (in thousands):
December 31, 2020
Additions
December 31, 2021
(1)
(1)
Additions
Adjustments
December 31, 2022
(2)
Goodwill
Cars.com
Trade name
—
26,227
26,227
76,860
(231 )
102,856
$
$
$
390,020
—
390,020
—
—
390,020
$
$
$
(1)
In connection with the CreditIQ and Accu-Trade acquisitions, the Company recorded preliminary goodwill in the amount of $26.2 million and $76.9
million, respectively. No impairment was noted for the years ended December 31, 2022 and 2021. For more information on the acquisition, see Note 3
(Business Combinations).
(2) During the year ended December 31, 2022, the Company recorded a purchase accounting adjustment related to CreditIQ.
Goodwill and Indefinite-Lived Intangible Asset 2020 Impairments. In March 2020, the Company determined there was a triggering event, caused by the
economic impacts of the COVID-19 pandemic and related restrictions. In March 2020, the World Health Organization categorized COVID-19 as a
pandemic, and it has since spread throughout the United States and the rest of the world with different geographical locations impacted more than others.
The pandemic resulted in governmental authorities around the country implementing numerous measures to contain the virus, such as quarantines, shelter-
in-place orders and business shutdowns (the “related restrictions”). The related restrictions have had, and the Company expects they will continue to have, a
negative impact on regional and national economies and the automotive industry for an uncertain duration.
During the first quarter of 2020, the COVID-19 pandemic and related restrictions caused a widespread increase in unemployment and resulted in reduced
consumer spending and an economic recession. As a result of overall uncertainty related to the automotive industry, in the second half of March 2020, the
Company’s customers began to adjust, reduce or suspend their operating and marketing activities. This resulted in decreased subscription revenue and
reduced demand for the Company’s services. The effects of the COVID-19 pandemic, particularly reduced consumer spending and the discounts that the
Company provided its dealer customers in the second quarter of 2020, negatively impacted its results of operations, cash flows and financial position. Thus,
the amount and timing of future
49
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
cash flows, used in the valuation models to estimate the fair value of the Company’s assets, were significantly and negatively impacted by the COVID-19
pandemic.
The Company performed interim quantitative impairment tests as of March 31, 2020. The results of the goodwill and indefinite-lived intangible asset
impairment tests indicated that the carrying values exceeded the estimated fair values and thus, the Company recorded an impairment of $505.9 million and
$400.0 million related to its goodwill and indefinite-lived intangible asset, respectively. This impairment charge reduced the goodwill balance to zero at
March 31, 2020.
2021 and 2022 Goodwill and Indefinite-Lived Intangible Asset Impairment Test. The Company performed impairment tests for goodwill and the
indefinite-lived intangible asset. The Company performed a qualitative assessment that considers events and circumstances such as macroeconomic
conditions, industry and market conditions, cost factors and overall financial performance, as well as company specifications. After performing this
assessment, the Company concluded there were no indicators of impairment and therefore, the Company did not perform a quantitative test and did not
record an impairment to goodwill or the indefinite-lived intangible asset.
Definite Lived Intangible Assets. The Company’s definite-lived intangible assets by major asset class are as follows (in thousands):
Gross
Carrying
Amount
December 31, 2022
Accumulated
Amortization
Net
Carrying
Amount
Gross
Carrying
Amount
December 31, 2021
Accumulated
Amortization
Net
Carrying
Amount
Customer relationships
Acquired software
Other trade names
Content library
Total
$
$
833,847
73,626
26,246
2,100
935,819
$
$
(556,053 )
(48,288 )
(12,310 )
(2,100 )
(618,751 )
$
$
277,794
25,338
13,936
—
317,068
$
$
832,540
60,700
24,800
2,100
920,140
$
$
(487,782 )
(40,981 )
(9,873 )
(2,100 )
(540,736 )
$
$
344,758
19,719
14,927
—
379,404
As of December 31, 2022, projected annual amortization expense for amortizable intangible assets is as follows (in thousands):
2023
2024
2025
2026
2027
Thereafter
Total
$
$
76,634
74,028
59,285
37,876
31,619
37,626
317,068
Note 7. Debt
Credit Agreement. On May 31, 2017, the Company and certain of its domestic wholly-owned subsidiaries (collectively, the “Guarantors”) entered into
what was originally a $900 million Credit Agreement (the “Credit Agreement”) with the lenders named therein. Subsequent to the initial Credit Agreement,
the Company has entered into three amendments.
The Credit Agreement’s initial maturity was May 31, 2022 and originally included (a) revolving loan commitments in an aggregate principal amount of up
to $450 million (of which up to $25 million may be in the form of letters of credit at its request) and (b) term loans in an aggregate principal amount of
$450 million. Interest on the borrowings under the Credit Agreement is payable based on either (i) the London Interbank Offered Rate (“LIBOR”) or (ii)
the Alternate Base Rate (“ABR”), as defined in the Credit Agreement, in either case plus an applicable margin and fees which, after the second full fiscal
quarter following the closing date, was based upon its Total Net Leverage Ratio. The Credit Agreement required a maximum Total Net Leverage Ratio of
4.25x with an incremental step down to 3.75x on or after May 31, 2019 and a minimum Interest Coverage Ratio of 3.0x (each as defined in the Credit
Agreement). The Credit Agreement allowed for with a temporary step up to the maximum Total Net Leverage Ratio for material permitted acquisitions.
First Amendment. In October 2019, the Company entered into an amendment to its Credit Agreement to increase the maximum Total Net Leverage Ratio
to 4.50x for periods ending on or after December 31, 2019, with step downs through maturity, while preserving the favorable pricing structure from the
original agreement.
50
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Second Amendment. In June 2020, the Company entered into an amendment to provide flexibility during the uncertain COVID-19 period which provided
for a waiver with respect to the Total Net Leverage Ratio and Consolidated Interest Coverage Ratio financial covenants for the covenant testing periods
through December 31, 2020 (the “Covenant Adjustment Period”). The Second Amendment also included the following:
•
•
•
•
•
A revised maximum permitted Total Net Leverage Ratio beginning March 31, 2021 (after the Covenant Adjustment Period) of 6.50x, with
step downs thereafter;
A revised minimum permitted Consolidated Interest Coverage Ratio beginning March 31, 2021 (after the Covenant Adjustment Period) of
2.75x and 3.00x beginning June 30, 2020;
A LIBOR floor of 0.75%;
A minimum liquidity requirement of $75.0 million and the addition of an anti-cash hoarding covenant, which requires, during the Covenant
Adjustment Period, mandatory prepayments of the Revolving Credit Facility with the amount of any unrestricted cash in excess of $75.0
million; and
A revised interest rate grid updated to reflect a maximum ABR margin of 1.50% and a maximum Eurodollar margin of 2.50%; during the
Covenant Adjustment Period the applicable margins were increased by 0.50%.
Third Amendment. On October 30, 2020, the Company entered into the Third Amendment to its Credit Agreement in connection with a broader
refinancing, in which the Company reduced the size of the outstanding borrowings under the Credit Agreement to an aggregate principal amount of $430.0
million, comprised of a $230.0 million Revolving Credit Facility and a $200.0 million Term Loan, and extended the maturity date to May 31, 2025. The
Third Amendment also included the following:
•
•
•
•
•
•
•
A maximum Senior Secured Leverage Ratio of 3.50x (as defined within the Credit Agreement, as amended), with a temporary step up for
material permitted acquisitions;
A minimum Interest Coverage Ratio of 2.75x and 3.00x beginning June 30, 2023;
A revised interest rate grid updated to reflect a maximum ABR margin of 1.75% and a maximum Eurodollar margin of 2.75%;
Reduction of the LIBOR floor to 0.50%;
Certain modifications to negative covenants restricting additional indebtedness, investments, acquisitions, debt repayments and certain
dividends and distribution;
Provisions to accommodate the replacement of the existing LIBOR Rate with a successor benchmark interest rate; and
Ended the Covenant Adjustment Period and removed the related minimum liquidity requirement and anti-cash hoarding covenant that were
implemented pursuant to the Second Amendment.
Term Loan. As of December 31, 2022, the outstanding principal amount under the Term Loan was $66.3 million and the interest rate in effect was 6.7%.
During the year ended December 31, 2022, the Company made $11.3 million in Term Loan payments.
Revolving Loan. As of December 31, 2022, the outstanding borrowings under the Revolving Loan were $15.0 million and the interest rate in effect was
6.4%. During the twelve months ended December 31, 2022, the Company borrowed $45.0 million and made $30.0 million in Revolving Loan payments.
As of December 31, 2022, $215.0 million was available to borrow under the Revolving Loan. The Company’s borrowings are limited by its Senior Secured
Leverage Ratio and Consolidated Interest Coverage Ratio, which are calculated in accordance with our Credit Agreement, and were 0.4x and 5.7x as of
December 31, 2022, respectively.
Senior Unsecured Notes. In October 2020, the Company issued $400.0 million aggregate principal amount of 6.375% senior unsecured notes due 2028.
Interest on the notes is due semi-annually on May 1 and November 1.
Debt Issuance Costs. Debt issuance costs related to the various amendments and issuances were $11.1 million and $14.3 million as of December 31, 2022
and December 31, 2021, respectively. Depending on the nature of the debt issuance costs and the underlying debt to which it relates, they are recorded as
either a reduction of debt and accreted using the effective interest method or as a deferred asset and accreted using the straight-line method with the
amortization recorded in Interest expense, net on the Consolidated Statements of Income (Loss).
Debt Extinguishment. The Third Amendment resulted in a partial extinguishment of $1.8 million of the previously capitalized debt issuance costs which is
included in Other expense, net in the Consolidated Statements of Income (Loss) for the year ended December 31, 2020.
Debt Guarantors, Collateral, Covenants and Restrictions. The obligations under the debt agreements are guaranteed by the Company and its subsidiary
guarantors. The Guarantors secured their respective obligations under the debt agreements by granting liens in favor of the agent on substantially all of their
assets. The terms of the debt agreement include representations and warranties, affirmative and
51
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
negative covenants (including certain financial covenants) and events of default that are customary for credit facilities of this nature. The negative
covenants place restrictions and limitations on the Company’s ability to incur additional indebtedness, make distributions or other restricted payments,
create liens, make certain equity or debt investments, engage in mergers or consolidations and engage in certain transactions with affiliates. As of
December 31, 2022, the Company is in compliance with the covenants under its debt agreements.
Long-term Debt Maturities. Long-term debt includes future principal payments on long-term borrowings through scheduled maturity dates. Excluded from
these amounts are the amortization of debt issuance and other costs related to indebtedness. As of December 31, 2022, the Company’s contractual payments
under then-outstanding long-term debt agreements in each of the next five calendar years and thereafter are as follows (in thousands):
2023
2024
2025
2026
2027
Thereafter
Total
$
$
16,250
20,000
45,000
—
—
400,000
481,250
Note 8. Interest Rate Swap
The interest rate on borrowings under the Company’s Term Loan is floating and, therefore, subject to fluctuations. In order to manage the risk associated
with changes in interest rates on its borrowing under the initial Term Loan, the Company entered into an interest rate swap (the “Swap”) effective
December 31, 2018. Under the terms of the Swap, the Company is locked into a fixed rate of interest of 2.96%, on a notional amount of $300 million until
May 31, 2022. The Swap was initially designated as a cash flow hedge of interest rate risk.
During the second quarter of 2020, the Company entered into the second amendment to the Credit Agreement, which triggered a quantitative hedge
effectiveness test that resulted in the loss of hedge accounting. As a result, as of the date of the second amendment, the unrealized loss included within
Accumulated other comprehensive loss was frozen and then was ratably reclassified into Net income (loss) over the remaining life of the Swap through
Interest expense, net and Income tax expense (benefit) within the Consolidated Statements of Income (Loss). Subsequent to the second amendment, any
changes in the fair value of the Swap were recorded within Other expense, net on the Consolidated Statements of Income (Loss).
During the fourth quarter of 2020, the Company entered into the third amendment to the Credit Agreement, which triggered a partial debt extinguishment,
including a partial extinguishment of the underlying Term Loan. Due to the reduction in the Term Loan as compared to the notional amount of the Swap,
the Company wrote-off a proportional amount of the frozen Accumulated other comprehensive loss balance as of the date of the partial extinguishment
proportional to the reduction in the underlying notional amount of Term Loan. The Company will continue to amortize the remaining Accumulated other
comprehensive loss to Interest expense, net and Income tax expense (benefit) within the Consolidated Statements of Income (Loss) through the remainder
of the term of the Swap. Any changes in the fair value of the Swap will continue to be recorded within Other expense, net on the Consolidated Statements
of Income (Loss).
The Swap expired on May 31, 2022 and, as such, is no longer recorded on the Consolidated Balance Sheets. As of December 31, 2021, the fair value of the
Swap was an unrealized loss of $3.5 million, which is recorded in Other accrued liabilities on the Consolidated Balance Sheets. During the years ended
December 31, 2022, 2021 and 2020, $2.4 million, $5.7 million and $11.1 million was reclassified from Accumulated other comprehensive loss and
recorded in Interest expense, net, respectively. During the years ended December 31, 2022, 2021 and 2020 the Company made payments of $3.3 million,
$8.6 million and $7.0 million related to the Swap. During the years ended December 31, 2022, 2021 and 2020, $0.4 million, $0.9 million and $1.3 million
was reclassified as a tax benefit from Accumulated other comprehensive loss into Income tax expense (benefit) on the Consolidated Statements of Income
(Loss).
52
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Note 9. Leases
Leases. The Company is obligated as a lessee under certain non-cancelable operating leases for office space, and is also obligated to pay insurance,
maintenance and other executory costs associated with the leases. In May 2016, the Company entered into a lease of office space in Chicago, Illinois, which
is our most material lease. The lease extends through June 2031 and monthly rental payments under the lease escalate by 2.5% each year throughout the
lease.
As of December 31, 2022, the Company’s scheduled future minimum lease payments under operating leases having initial noncancelable lease terms of
more than one year, is as follows (in thousands):
2023
2024
2025
2026
2027
Thereafter
Total minimum lease payments
Less: Imputed interest
Present value of the minimum lease payments
Less: Current maturities of lease obligations
(1)
Long-term lease obligations
$
$
4,042
4,154
4,570
4,684
3,991
17,750
39,191
(10,652 )
28,539
(1,984 )
26,555
(1) The Company’s lease agreements do not provide a readily determinable implicit rate nor is it available from the Company’s lessors. Therefore, in
order to discount lease payments to present value, the Company has estimated its incremental borrowing rate based on information available at
either the lease transition date (for those leases that commenced prior to January 1, 2019) or the lease commencement date (for those leases that
commenced after January 1, 2019).
As of December 31, 2022 and 2021, the Company’s operating lease assets, included in Investments and other assets, net, were $13.7 million and $14.6
million, respectively, and operating lease liabilities were $28.5 million and $30.8 million, respectively, the current maturities of which is included in Other
accrued liabilities and the long-term portion of which is included in Other noncurrent liabilities. The difference between the operating lease assets and the
operating lease liabilities is primarily due to a lease incentive received in 2017 related to the lease in Chicago, Illinois.
Other information related to the Company’s operating leases for the years ended December 31, 2022, 2021 and 2020 is as follows (in thousands, except
months and percentages):
Income statement information:
Operating lease cost
Short-term lease cost
Variable lease cost
Total lease cost
Other information:
Cash paid for operating leases
Weighted-average remaining lease term (in months)
Weighted-average discount rate as of December 31,
Note 10. Commitments and Contingencies
Year Ended December 31,
2022
2021
2020
$
$
$
$
$
$
2,993
137
3,443
6,573
4,470
101
7.5 %
$
$
$
3,541
600
3,034
7,175
4,856
112
7.4 %
3,848
856
2,834
7,538
3,320
122
7.4 %
From time to time, the Company and its subsidiaries are parties in legal and administrative proceedings involving matters incidental to its business. These
matters, whether pending, threatened or unasserted, if decided adversely to the Company or settled, may result in liabilities material to its financial position,
results of operations or cash flows. The Company records a liability when it believes that it is both probable that a loss will be incurred and the amount of
loss can be reasonably estimated. The Company evaluates, at least quarterly, developments in its legal matters that could affect the amount of liability that
has been previously accrued and makes adjustments as appropriate. Significant judgment is required to determine both the probability and the estimated
amount.
Note 11. Stockholders' Equity
53
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
In February 2022, the Company's Board of Directors authorized a three-year share repurchase program to acquire up to $200 million of the Company's
common stock. The Company may repurchase shares from time to time in open market transactions or through privately negotiated transactions in
accordance with applicable federal securities laws and other applicable legal requirements and subject to the Company's blackout periods. The timing and
amounts of any purchases under the share repurchase program will be based on market conditions and other factors, including price. The repurchase
program may be suspended or discontinued at any time and does not obligate the Company to repurchase any dollar amount or particular amount of shares.
The Company funds the share repurchase program principally with cash from operations. During the year ended December 31, 2022, the Company
repurchased and subsequently retired 4.2 million shares for $49.0 million at an average price per share of $11.75.
Note 12. Stock-Based Compensation
Omnibus Plan. In May 2017, the Company’s Board of Directors approved the Cars.com Inc. Omnibus Incentive Compensation Plan (the “Omnibus Plan”),
which provides for the granting of stock options, stock appreciation rights, restricted stock, restricted stock units, performance shares and other stock-based
and cash-based awards. A maximum of 18.0 million common shares may be issued under the Omnibus Plan. As of December 31, 2022, there were 6.8
million common shares available for future grants. The Company issues new shares of CARS common stock for shares delivered under the Omnibus Plan.
Information related to stock-based compensation expense is as follows (in thousands):
Stock-based compensation expense
Income tax benefit related to stock-based
compensation expense
2022
Year Ended December 31,
2021
2020
$
22,342
$
21,431
$
15,155
—
—
—
Stock-based compensation expense by financial statement line item on the Company’s Consolidated Statements of Income (Loss) is as follows (in
thousands):
Cost of revenue and operations
Product and technology
Marketing and sales
General and administrative
Total
Year Ended December 31,
2022
2021
2020
955
6,647
4,921
9,819
22,342
$
$
876
5,455
5,202
9,898
21,431
$
$
593
3,314
3,612
7,636
15,155
$
$
For the years ended December 31, 2022 excluded from stock-based compensation expense is $0.1 million of capitalized internally developed technology
costs.
Information related to outstanding stock-based compensation awards as of December 31, 2022 for restricted share units (“RSUs”), performance share units
(“PSUs”), stock options and the Cars.com Employee Stock Purchase Plan (“ESPP”) is as follows (in thousands, except for weighted-average remaining
period):
RSUs
PSUs
Stock Options
ESPP
Total
Unearned
Compensation
Weighted-Average
Remaining Period
(in years)
$
$
29,099
533
2,993
251
32,876
2.0
2.2
1.7
0.3
Restricted Share Units ("RSUs"). RSUs represent the right to receive unrestricted shares of the Company’s common stock at the time of vesting, subject to
any restrictions as specified in the individual holder’s award agreement. RSUs are subject to graded vesting, generally ranging between one and four years
and the fair value of the RSUs is equal to the Company's common stock price on the date
54
of grant. RSU activity for the year ended December 31, 2022 is as follows (in thousands, except for weighted-average grant date fair value):
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Outstanding as of December 31, 2021
Granted
Vested and delivered
Forfeited
Outstanding as of December 31, 2022
(1)
(1)
Includes 63 RSUs that were vested, but not yet delivered.
Number
of RSUs
Weighted-Average
Grant Date
Fair Value
$
3,683
2,526
(1,598 )
(840 )
3,771
10.95
14.21
10.65
12.68
12.88
The weighted-average grant-date fair value of RSUs granted during the years ended December 31, 2021 and 2020 was $14.94 and $5.87, respectively. The
total grant-date fair value of RSUs that vested during the years ended December 31, 2022, 2021 and 2020 was $16.9 million, $14.7 million and $8.9
million, respectively.
Performance Share Units. PSUs represent the right to receive unrestricted shares of the Company’s common stock at the time of vesting. The fair value of
the PSUs is equal to the Company’s common stock price on the date of grant. Expense related to PSUs is recognized when the performance conditions are
probable of being achieved. The percentage of PSUs that shall vest will range from 0% to 200% of the number of PSUs granted based on the Company’s
future performance related to certain revenue and adjusted earnings before interest, income taxes, depreciation and amortization targets over a three-year
performance period. These PSUs are subject to cliff vesting after the end of the respective performance period. PSU activity for the year ended December
31, 2022 is as follows (in thousands, except for weighted-average grant date fair value):
Outstanding as of December 31, 2021
Granted
Vested and delivered
Forfeited
Outstanding as of December 31, 2022
Number
of PSUs
Weighted-Average
Grant Date
Fair Value
$
142
305
(142 )
(60 )
245
23.98
14.84
23.98
15.07
14.78
Stock Options. Stock options represent the right to purchase shares of the Company’s common stock at the time of vesting, subject to any restrictions as
specified in the individual holder’s award agreement. Stock options are subject to three-year cliff vesting and expire 10 years from the grant date. Stock
option activity for the year ended December 31, 2022 is as follows (in thousands, except for weighted-average grant date fair value and weighted-average
remaining contractual term):
Number
of Options
Weighted-Average
Grant Date
Fair Value
Weighted-Average
Remaining Contractual
Term (in years)
Aggregate
Intrinsic
Value
Outstanding as of December 31, 2021
Granted
Exercised
Forfeited
Outstanding as of December 31, 2022
Exercisable as of December 31, 2022
$
804
263
—
—
1,067
—
5.27
9.39
—
—
6.28
—
$
8.58
—
—
—
7.98
—
5,754
—
—
—
4,296
—
The fair value of the stock options granted during the years ended December 31, 2022, 2021 and 2020 are estimated on the grant date using the Black-
Scholes option pricing model, using the following assumptions:
55
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Risk-free interest rate
Weighted-average volatility
Dividend yield
Expected years until exercise
2022
2021
2020
2.21 %
65.22 %
0 %
6.5
1.15 %
69.00 %
0 %
6.5
1.01 %
53.08 %
0 %
6.5
Employee Stock Purchase Plan ("ESPP"). Eligible employees may authorize payroll deductions of up to 10% of the employee’s base earnings with a
maximum of $10,000 per every six-month offering period to purchase CARS common stock at a purchase price per share equal to 85% of the lower of (i)
the closing market price per share of CARS at the beginning of the offering period or (ii) the closing market price per share at the end of the offering period.
A maximum of three million shares are available for issuance under the ESPP. As of December 31, 2022, 2.1 million shares were available for issuance
under the ESPP. The Company issued 0.2 million, 0.2 million and 0.3 million shares related to the ESPP and recorded $0.6 million, $0.7 million and $0.7
million of stock-based compensation expense related to the ESPP for the years ended December 31, 2022, 2021 and 2020, respectively.
Note 13. Earnings (Loss) Per Share
Basic earnings (loss) per share is calculated by dividing Net income (loss) by the weighted-average number of shares of common stock outstanding. Diluted
earnings (loss) per share is similarly calculated, except that the calculation includes the dilutive effect of the assumed issuance of shares under stock-based
compensation plans, unless the inclusion of such shares would have an anti-dilutive impact. As part of the Accu-Trade Acquisition, the Company may pay
up to $15.0 million of the contingent consideration in stock at a future date. Those potential shares have been excluded from the computations below
because they are contingently issuable shares, and the contingency to which the issuance relates was not met at the end of the reporting period. The
computations of the Company’s basic and diluted earnings (loss) per share is as follows (in thousands, except per share amounts):
Net income (loss)
Basic weighted-average common shares outstanding
Effect of dilutive stock-based compensation awards
Diluted weighted-average common shares outstanding
Earnings (loss) per share, basic
Earnings (loss) per share, diluted
(1)
Year Ended December 31,
2022
2021
2020
17,206
68,215
1,434
69,649
0.25
0.25
$
$
10,791
68,727
2,610
71,337
0.16
0.15
$
$
(789,106 )
67,241
—
67,241
(11.74 )
(11.74 )
$
$
(1) There were 2,033, 1,304 and 2,727 potential common shares excluded from diluted weighted-average common shares outstanding for the years ended December 31,
2022, 2021 and 2020 respectively, as their inclusion would have had an anti-dilutive effect.
Note 14. Income Taxes
Selected Information Related to Income Taxes. Significant components of Income (Loss) before income taxes are as follows (in thousands):
U.S.
Non-U.S.
Income (loss) before income taxes
2022
Year Ended December 31,
2021
$
$
22,533
43
22,576
$
$
9,444
39
9,483
$
$
2020
(938,248 )
1,839
(936,409 )
56
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Current:
U.S. federal
U.S. state and local
Non-U.S.
Total current income tax expense (benefit)
Deferred:
U.S. federal
U.S. state and local
Non-U.S.
Total deferred income tax expense (benefit)
Income tax expense (benefit)
2022
Year Ended December 31,
2021
2020
$
$
2,991
1,122
(26 )
4,087
579
671
33
1,283
5,370
$
$
$
516
1,267
(164 )
1,619
(2,599 )
(332 )
4
(2,927 )
(1,308 ) $
(13,799 )
715
164
(12,920 )
(100,211 )
(34,181 )
9
(134,383 )
(147,303 )
The income tax provision differed from amounts computed at the statutory federal income tax rate, as follows (in thousands, except percentages):
Income tax provision (benefit) at statutory rate
State income taxes, net of federal income tax expense
(benefit)
Nondeductible executive compensation
Nondeductible transaction expenses
Tax credits
Goodwill impairment
Effect of change in apportionment factors
NOL carrybacks rate differential
Stock-based compensation
Return to provision adjustments
Uncertain tax positions
Valuation allowance
Other, net
2022
2021
$
%
$
%
Year Ended December 31,
$
4,743
21.0 % $
1,994
21.0 % $
1,122
1,974
(2,608 )
(1,455 )
—
—
—
(1,432 )
4,627
(4,042 )
1,194
1,247
5,370
5.0
8.7
(11.6 )
(6.4 )
—
—
—
(6.3 )
20.5
(17.9 )
5.3
5.5
23.8 % $
378
1,365
2,638
(2,379 )
—
—
—
(3,010 )
(453 )
1,551
(3,943 )
551
(1,308 )
4.0
14.4
27.8
(25.1 )
—
—
—
(31.7 )
(4.8 )
16.4
(41.6 )
5.8
2020
$
(196,646 )
(37,566 )
625
—
(2,375 )
(13,683 )
(2,228 )
(3,270 )
1,062
(289 )
1,317
106,042
(292 )
%
21.0 %
4.0
(0.1 )
—
0.3
1.5
0.2
0.3
(0.1 )
—
(0.1 )
(11.3 )
—
15.7 %
Income tax expense (benefit)
$
(13.8 ) % $
(147,303 )
Deferred Tax Assets and Liabilities. The Company has recorded deferred tax assets related to federal and state income tax net operating loss (“NOL”)
carryforwards of approximately $2.5 million and $10.6 million as of December 31, 2022, and 2021, respectively. The federal NOL, and a small portion of
the state NOLs, can be carried forward indefinitely, although certain jurisdictions, including federal and numerous states, limit NOL carryforwards to a
percentage of current year taxable income.
The Company also has recorded deferred tax assets related to federal and state research and development (“R&D”) tax credit carryforwards of $1.2 million
and $4.2 million, net of uncertain tax positions, as of December 31, 2022, and 2021, respectively. The federal and state R&D tax credits generally may be
carried forward 20 years and 5 years, respectively.
The Tax Cuts and Jobs Act enacted in December 2017, amended Internal Revenue Code Section 174 to require that specific research and experimental
expenditures be capitalized and amortized over five years (15 years for non-U.S. R&D expenditures) beginning in the Company’s 2022 fiscal year.
57
Significant components of the deferred tax assets and liabilities are as follows (in thousands):
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
Deferred income tax liabilities:
Definite lived intangibles
Depreciation
Indefinite lived intangibles
Right of use assets
Other
Total deferred tax liabilities
Deferred income tax assets:
Accrued compensation
Capitalized research and development costs
Definite lived intangibles
Goodwill
Indefinite lived intangibles
Lease obligations
NOL and tax credit carryforwards
Other
Total deferred tax assets
Less: Valuation allowance
Net deferred tax (liability) asset
December 31,
2022
2021
— $
(5,787 )
(4,237 )
(3,445 )
(2,833 )
(16,302 )
8,748
15,242
239
79,994
—
7,161
3,688
3,171
118,243
(103,294 )
(1,353 )
$
$
$
$
(16,973 )
(8,428 )
—
(3,687 )
(1,708 )
(30,796 )
10,613
—
—
91,756
5,734
7,762
14,804
2,286
132,955
(102,099 )
60
$
$
$
$
$
The deferred tax assets and liabilities recognized in the Company’s Consolidated Balance Sheets as of December 31, 2022 and 2021 were as follows (in
thousands):
Investments and other assets, net
Other noncurrent liabilities
Net deferred tax (liability) asset
December 31,
2022
2021
$
$
48
(1,401 )
(1,353 )
$
$
60
—
60
Uncertain Tax Positions. A summary of the Company’s uncertain tax positions is as follows (in thousands):
Balance as of January 1
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Balance as of December 31
Year Ended December 31,
2022
2021
$
$
9,851
382
294
(7,974 )
2,553
$
$
8,788
550
862
(349 )
9,851
The Company believes it is reasonably possible that within the next twelve months the amount of the Company's uncertain tax positions may be decreased
by approximately $0.4 million. The Company has recorded its best estimate of the potential exposure for these issues. As of December 31, 2022, 2021 and
2020, the Company had $0.3 million, $2.6 million, and $1.6 million, respectively, of uncertain tax positions that if recognized, would affect the annual tax
rate.
The Company files a consolidated U.S. federal income tax return as well as income tax returns in various state and local jurisdictions. The Company's tax
returns are routinely audited by federal and state tax authorities and these tax audits are at various stages of completion at any given time. The Company’s
tax returns open to examination by a federal or state taxing authority are for years beginning on or after January 1, 2017.
Note 15. Segment Information
Operating segments are components of an enterprise where separate financial information is available that is evaluated regularly by the chief operating
decision maker (the “CODM”), or decision-making group, in deciding how to allocate resources and in assessing
58
Cars.com Inc.
Notes to Consolidated Financial Statements (Continued)
performance. The Company’s CODM is the CARS Chief Executive Officer. The CODM makes resource allocation decisions to maximize the Company’s
consolidated financial results.
For the years ended December 31, 2022, 2021 and 2020, the Company had one operating and reportable segment. For the years ended December 31, 2022,
2021 and 2020, the Company did not have any one customer that generated greater than 10% of total revenue. Substantially all revenue and long-lived
assets were generated and located within the U.S.
59
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
Item 9A. Controls and Procedures.
Management’s Evaluation of Disclosure Controls and Procedures
Management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and
procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that
evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective
to provide reasonable assurance that information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded,
processed, summarized and reported within the time periods specified by the rules and forms of the Exchange Act, and that such information is
accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely
decisions regarding required disclosure.
Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving
their objectives, and management necessarily applies its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
Management’s Report on Internal Control over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over our financial reporting (as defined in Rules 13a-15(f) and 15d-
15(f) under the Exchange Act). Our internal control system is designed to provide reasonable assurance regarding the reliability of financial reporting and
the preparation and fair presentation of published financial statements.
In evaluating the effectiveness of our internal control over financial reporting as of December 31, 2022, management used the framework set forth by the
Committee of Sponsoring Organizations of the Treadway Commission in Internal Control - Integrated Framework (2013). Based on such evaluation,
management concluded that our internal control over financial reporting was effective as of December 31, 2022. Management reviewed the results of its
assessment with the Audit Committee of our Board of Directors.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the degree of
compliance with the policies or procedures may deteriorate. Ernst & Young LLP, our independent registered public accounting firm, issued an attestation
report on the effectiveness of our internal control over financial reporting as of December 31, 2022 included herein.
Changes in Internal Control over Financial Reporting
During the period covered by this report, there were no changes in our internal control over financial reporting that materially affected, or are reasonably
likely to materially affect, our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act).
60
Report of Independent Registered Public Accounting Firm
To the Stockholders and the Board of Directors of Cars.com Inc.
Opinion on Internal Control over Financial Reporting
We have audited Cars.com Inc.’s internal control over financial reporting as of December 31, 2022, based on criteria established in Internal Control –
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our
opinion, Cars.com Inc. (the Company) maintained, in all material respects, effective internal control over financial reporting as of December 31, 2022,
based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Consolidated
Balance Sheets of Cars.com Inc. as of December 31, 2022 and 2021, the related Consolidated Statements of Income (Loss), Comprehensive Income (Loss),
Stockholders’ Equity and Cash Flows for each of the three years in the period ended December 31, 2022, and the related notes and financial statement
schedule listed in the index at Item 15(a)(2) and our report dated February 23, 2023 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal control over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we consider
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate.
/s/ Ernst & Young LLP
Chicago, Illinois
February 23, 2023
61
Item 9B. Other Information.
None.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections.
Not applicable.
62
PART III
Item 10. Directors, Executive Officers and Corporate Governance. The information required by this item will be included in the Company’s definitive
proxy statement, to be filed with the SEC within 120 days after the end of the Company's fiscal year ended December 31, 2022 in connection with the 2023
Annual Meeting of Stockholders and is incorporated herein by reference.
Item 11. Executive Compensation. The information required by this item will be included in the Company’s definitive proxy statement, to be filed with
the SEC within 120 days after the end of the Company's fiscal year ended December 31, 2022 in connection with the 2023 Annual Meeting of Stockholders
and is incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. The information required by this
item will be included in the Company’s definitive proxy statement, to be filed with the SEC within 120 days after the end of the Company's fiscal year
ended December 31, 2022 in connection with the 2023 Annual Meeting of Stockholders and is incorporated herein by reference.
Item 13. Certain Relationships and Related Transactions, and Director Independence. The information required by this item will be included in the
Company’s definitive proxy statement, to be filed with the SEC within 120 days after the end of the Company's fiscal year ended December 31, 2022 in
connection with the 2023 Annual Meeting of Stockholders and is incorporated herein by reference.
Item 14. Principal Accounting Fees and Services. Information about aggregate fees billed to us by our principal accountant, Ernst & Young LLP
(PCAOB ID No. 42) will be included under the caption “Independent Auditor Fees” in the definitive proxy statement, to be filed with the SEC within 120
days after the end of the Company's fiscal year ended December 31, 2022 in connection with the 2023 Annual Meeting of Stockholders and is incorporated
herein by reference.
63
PART IV
Item 15. Exhibits, Financial Statement Schedules.
(a) (1) Financial Statements. The financial statements required by this item are listed in Part II, Item 8., “Financial Statements and Supplementary Data”
herein.
(2)
Financial Statement Schedules. The financial statement schedule required by this item is listed below and included in this report after the
signature page hereto.
Schedule II-Valuation and Qualifying Accounts for the years ended December 31, 2022, 2021 and 2020.
All other schedules are omitted because they are not applicable, not required or the required information is shown in the Consolidated Financial
Statements or notes thereto.
(b)
Exhibits. The exhibits required by this item are listed in the Exhibit Index which immediately precedes the exhibits filed with this Form 10-K and
is incorporated herein by this reference.
64
Exhibit
Number
3.1**
3.2**
4.1**
4.2**
4.3**
4.4**
10.1**
10.2**
10.3**
10.4**
10.5**^
10.6**^
10.7**^
10.8**^
10.9**^
EXHIBIT INDEX
Exhibit Description
Amended and Restated Certificate of Incorporation of Cars.com Inc. (incorporated by reference to Exhibit 3.1 to Cars.com Inc.’s Form
8-K filed on June 5, 2017, File No. 001-37869).
Amended and Restated By-Laws of Cars.com Inc. (incorporated by reference to Exhibit 3.2 of Form 8-K filed on October 23, 2018, File
No. 001-37869).
Description of Securities
Indenture, dated October 30, 2020, among Cars.com Inc., the subsidiary guarantors party thereto and Wilmington Trust, National
Association, as trustee (incorporated by reference to Exhibit 4.1 to the Form 8-K filed by Cars.com Inc. on October 30, 2020)
First Supplemental Indenture, dated November 17, 2021 among CreditIQ, Inc., Cars.com Inc. and Wilmington Trust, National
Association, as trustee
First Supplemental Indenture, dated November 17, 2021 among CreditIQ, Inc., Cars.com Inc. and Wilmington Trust, National
Association, as trustee (incorporated by reference to Exhibit 4.3 of Cars.com Inc.’s Annual Report on Form 10-K for the fiscal year end
December 31, 2021, File No. 001-37869)
Credit Agreement dated as of May 31, 2017 among Cars.com Inc., as Borrower, each lender from time to time party thereto, the other
parties party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent (incorporated by reference to Exhibit 10.7 to Cars.com
Inc.’s Form 8-K filed on June 5, 2017, File No. 001-37869).
First Amendment to Credit Agreement dated as of October 4, 2019 among Cars.com Inc., the Subsidiary Guarantors party thereto and
JPMorgan Chase Bank, N.A., as Administrative Agent (incorporated by reference to Exhibit 10.1 to Cars.com Inc.’s Form 8-K filed on
October 7, 2019, File No. 001-37869)
Second Amendment to Credit Agreement, dated as of June 15, 2020, by and among Cars.com Inc., each lender from time to time party
thereto, the other parties party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent (incorporated by reference to Exhibit
10.1 to Cars.com Inc.’s Form 8-K filed on June 16, 2020, File No. 001-37869)
Third Amendment to Credit Agreement, dated October 30, 2020, among Cars.com Inc., each lender from time to time party thereto, the
other parties party thereto and JPMorgan Chase Bank, N.A., as administrative agent (incorporated by reference to Exhibit 10.1 to
Cars.com Inc.’s Form 8-K filed on October 30, 2020)
Cars.com Omnibus Incentive Compensation Plan (incorporated by reference to Exhibit 10.4 of Cars.com Inc.’s Form 8-K filed on June
5, 2017, File No. 001-37869).
Cars.com Inc. Deferred Compensation Plan (incorporated by reference to Exhibit 10.5 to Cars.com Inc.’s Form 8-K filed on June 5,
2017, File No. 001-37869).
Cars.com, LLC Long Term Incentive Plan (incorporated by reference to Exhibit 10.12 of Amendment No. 4 to Cars.com Inc.’s
Registration Statement on Form 10 filed on April 27, 2017, File No. 001-37869).
Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.6 to Cars.com Inc.’s Form 8-K filed on June 5, 2017, File No.
001-37869).
Cars.com Inc. Change in Control Severance Plan (incorporated herein by reference to Exhibit 10.2 to Cars.com Inc.’s Quarterly Report
on Form 10-Q filed May 10, 2019, File No. 001-37869).
10.10**^
Cars.com Inc. Executive Severance Plan (incorporated herein by reference to Exhibit 10.1 to Cars.com Inc.’s Quarterly Report on Form
10-Q filed May 10, 2019, File No. 001-37869).
65
10.11**^
Restricted Stock Unit Award Agreement, effective as of January 1, 2017, between TEGNA Inc. and Alex Vetter (incorporated by
reference to Exhibit 10.6 of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017, File No.
001-37869).
10.12**^
Form of 2017 Director Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.3 to Cars.com Inc.’s
Quarterly Report on Form 10-Q filed on June 20, 2017, File No. 001-37869).
10.13**^
Form of 2017 Employee Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.4 to Cars.com Inc.’s
Quarterly Report on Form 10-Q filed June 20, 2017, File No. 001-37869).
10.14**^
Form of Director Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.17 to Cars.com Inc.’s Annual
Report on Form 10-K filed February 28, 2019, File No. 001-37869).
10.15**^
Form of Performance Based Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.18 to Cars.com
Inc.’s Annual Report on Form 10-K filed February 28, 2019, File No. 001-37869)
10.16**^
Form of 2020 Employee Restricted Stock Unit Award Agreement (2020) issued under the Cars.com Inc. Omnibus Incentive
Compensation Plan (incorporated herein by reference to Exhibit 10.1 to Cars.com Inc.’s Quarterly Report on Form 10-Q filed May 6,
2020, File No. 001-37869)
10.17**^
Form of Employee Option Award Agreement issued under the Cars.com Inc. Omnibus Incentive Compensation Plan (incorporated
herein by reference to Exhibit 10.2 to Cars.com Inc.’s Quarterly Report on Form 10-Q filed May 6, 2020, File No. 001-37869)
10.18**^
Form of 2020 Director Restricted Stock Unit Award Agreement (incorporated herein by reference to Exhibit 10.2 to Cars.com Inc.’s
Quarterly Report on Form 10-Q filed on July 30, 2020, File No. 001-37869)
10.19**^
Letter Agreement, dated as of November 2, 2016, between Cars.com, LLC and Alex Vetter (incorporated by reference to Exhibit 10.14
of Amendment No. 4 to Cars.com Inc.’s Registration Statement on Form 10 filed on April 27, 2017, File No. 001-37869).
10.20**^
Letter Agreement, dated as of July 9, 2018, between Cars.com, LLC and Doug Miller (incorporated herein by reference to Exhibit 10.27
to Cars.com Inc.’s Annual Report on Form 10-K filed February 28, 2019, File No. 001-37869).
10.21**^
10.22**^
10.23**^
10.24**^
21.1*
23.1*
31.1*
31.2*
Letter Agreement, dated February 25, 2022, between Cars.com LLC and Angelique Strong Marks (incorporated by reference to Exhibit
10.1 to Cars.com Inc.’s Form 10-Q filed on August 3, 2022, File No. 001-37869).
Letter Agreement dated March 30, 2022, between Cars.com LLC and Jeanette Tomy (incorporated by reference to Exhibit 10.2 to
Cars.com Inc.’s Form 10-Q filed on August 3, 2022, File No. 001-37869).
Letter Agreement dated April 30, 2022, between Cars.com LLC and James Rogers (incorporated by reference to Exhibit 10.3 to
Cars.com Inc.’s Form 10-Q filed on August 3, 2022, File No. 001-37869).
Employment Offer Letter, dated September 7, 2022 between Cars.com LLC and Sonia Jain (incorporated by reference to Exhibit 10.1 to
Cars.com Inc.’s Form 8-K filed on October 4, 2022, File No. 001-37869)
Subsidiaries of Cars.com Inc.
Consent of Independent Registered Public Accounting Firm
Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
66
32.1*
32.2*
101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104
Certification of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002.
Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002.
Inline XBRL Instance Document – the instance document does not appear in the Interactive Data File because XBRL tags are embedded
within the Inline XBRL document.
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Taxonomy Extension Calculation Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase Document
Inline XBRL Taxonomy Extension Label Linkbase Document
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Cover Page Interactive Data File (embedded within the Inline XBRL document)
* Filed herewith.
** Previously filed.
^ Management contract or compensatory plan or arrangement.
67
Item 16. Form 10-K Summary. None.
68
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report to be
signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
Date: February 23, 2023
Date: February 23, 2023
Cars.com Inc.
By:
By:
/s/ T. Alex Vetter
T. Alex Vetter
Chief Executive Officer
/s/ Sonia Jain
Sonia Jain
Chief Financial Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of
the Registrant in the capacities and on the dates indicated.
Date
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
February 23, 2023
Signature
Title
/s/ T. Alex Vetter
T. Alex Vetter
/s/ Sonia Jain
Sonia Jain
/s/ Scott Forbes
Scott Forbes
/s/ Jerri DeVard
Jerri DeVard
/s/ Jill Greenthal
Jill Greenthal
/s/ Thomas Hale
Thomas Hale
/s/ Michael Kelly
Michael Kelly
/s/ Donald A. McGovern, Jr.
Donald A. McGovern, Jr.
/s/ Greg Revelle
Greg Revelle
/s/ Jenell Ross
Jenell Ross
/s/ Bala Subramanian
Bala Subramanian
/s/ Bryan Wiener
Bryan Wiener
Director, Chief Executive Officer
(Principal Executive Officer)
Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)
Chairman of the Board
Director
Director
Director
Director
Director
Director
Director
Director
Director
69
Schedule II
Valuation and Qualifying Accounts
For the Years Ended December 31, 2022, 2021 and 2020
(In thousands)
Allowance for doubtful accounts:
Description
2022
2021
2020
Balance at
Beginning
of Period
Additions
Charged to
Costs and
Expenses
Write-offs
Recoveries
Balance at
End of
Period
$
$
1,665
4,364
5,045
$
1,888
164
4,380
$
(2,314 )
(3,268 )
(5,330 )
$
651
405
269
1,890
1,665
4,364
70
Entity
Accu-Trade, LLC
Cars.com, LLC
CreditIQ, LLC
Dealer Inspire Inc.
Dealer Inspire Solutions Canada Inc.
DealerRater Canada, LLC
DealerRater.com, LLC
Galves Market Data, LLC
Cars.com Inc. Subsidiary List
State/Province of Incorporation/Formation
Exhibit 21.1
Delaware
Delaware
Delaware
Delaware
British Columbia
Delaware
Delaware
Delaware
Consent of Independent Registered Public Accounting Firm
Exhibit 23.1
We consent to the incorporation by reference in the following Registration Statements:
•
•
•
Registration Statement (Form S-8 No. 333-218852) pertaining to the Cars.com Inc. Employee Stock Purchase Plan,
Registration Statement (Form S-8 No. 333-218310) pertaining to the Cars.com Inc. Omnibus Incentive Compensation Plan, and
Registration Statement (Form S-8 No. 333-218309) pertaining to the Cars.com Inc. Deferred Compensation Plan;
of our reports dated February 23, 2023, with respect to the Consolidated Financial Statements and schedule of Cars.com Inc. and the effectiveness of
internal control over financial reporting of Cars.com Inc. included in this Annual Report (Form 10-K) of Cars.com Inc. for the year ended December 31,
2022.
/s/ Ernst & Young LLP
Chicago, Illinois
February 23, 2023
CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
Exhibit 31.1
I, T. Alex Vetter, certify that:
1.
2.
3.
4.
I have reviewed this annual report on Form 10-K for the period ended December 31, 2022 of Cars.com Inc;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this
report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the registrant and have:
(a)
(b)
(c)
(d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to
the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
(a)
(b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal
control over financial reporting.
Date: February 23, 2023
By:
/s/ T. Alex Vetter
T. Alex Vetter
Chief Executive Officer
CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
Exhibit 31.2
I, Sonia Jain, certify that:
1.
2.
3.
4.
I have reviewed this annual report on Form 10-K for the period ended December 31, 2022 of Cars.com Inc.;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this
report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the registrant and have:
(a)
(b)
(c)
(d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to
the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
(a)
(b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal
control over financial reporting.
Date: February 23, 2023
By:
/s/ Sonia Jain
Sonia Jain
Chief Financial Officer
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
Exhibit 32.1
In connection with the Annual Report of Cars.com Inc. (the “Company”) on Form 10-K for the period ended December 31, 2022 as filed with the
Securities and Exchange Commission on the date hereof (the “Report”), I certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the
Sarbanes-Oxley Act of 2002, that:
(1)
(2)
The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the
Company.
Date: February 23, 2023
By:
/s/ T. Alex Vetter
T. Alex Vetter
Chief Executive Officer
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
Exhibit 32.2
In connection with the Annual Report of Cars.com Inc. (the “Company”) on Form 10-K for the period ended December 31, 2022 as filed with the
Securities and Exchange Commission on the date hereof (the “Report”), I certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the
Sarbanes-Oxley Act of 2002, that:
(1)
(2)
The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the
Company.
Date: February 23, 2023
By:
/s/ Sonia Jain
Sonia Jain
Chief Financial Officer
BOARD OF DIRECTORS
Scott For(cid:69)es
Chairman
Alex Vetter
Director & Chief
Executive Officer
Jerri DeVard
Director
Jill Greenthal
Director
Thomas Hale
Director
Michael Kelly
Director
Donald A.
McGovern, Jr.
Director
Greg Revelle
Director
Jenell R. Ross
Director
Bala Subramanian
Director
Bryan Wiener
Director
EXECUTIVE TEAM
Alex Vetter
Director & Chief
Executive Officer
Sonia Jain
Chief Financial
Officer
Doug Miller
President &
Chief Commercial
Officer
Angelique
Strong Marks
Chief Legal Officer
Joe Chura
Chief Innovation
Officer
Matthew Crawford
Chief Product
Officer
Greg Heidorn
Chief Technology
Officer
Emily Rhomberg
Chief People
Officer
Julien Schneider
Chief Strategy
Officer
Marita Hudson
Thomas
Chief
Communications
Officer
Jandy Tomy
Executive Vice
President of Finance
& Treasurer
Jennifer Vianello
Chief Marketing
Officer
STOCK EXCHANGE
Cars.com’s stock is listed on the New York Stock Exchange under the ticker symbol CARS.
Transfer Agent
Corporate Headquarters
Investor Relations
Annual Meeting
E(cid:52) Shareowner Services
1110 Centre Pointe Curve
Suite 101
Mendota Heights, MN 55120
Cars.com
300 S. Riverside Plaza
Suite 1000
Chicago, Illinois 60606
www.shareowneronline.com
Shareholder Services(cid:29)
800-468-9716
Independent Registered
Pu(cid:69)lic Accounting Firm
Ernst & Young LLP
Cars.com Inc.’s Form 10-K, Form
10-Q, proxy statement and other
filings with the Securities and
Exchange Commission, as well as
press releases and other investor
information, are available free of
charge on the Company’s website
at Investor.cars.com. Requests for
information may also be made to
the head of Investor Relations at
the Company’s headquarters or at
ir@cars.com.
The 2023 Annual Meeting of Stockholders
of Cars.com Inc. will be held as a virtual-
only meeting. Any stockholder can join the
meeting, while only stockholders of record
as of April 11, 2023, will be able to vote and
submit questions during the meeting.
Date(cid:29) Wednesday, June 7, 2023
Time(cid:29) 9:00 a.m., Central Time
Virtual Stockholder Meeting(cid:29)
www.virtualshareholdermeeting.com/
CARS2023
300 South Riverside Plaza
Suite 1000
Chicago, Illinois 60606
©2023 Cars.com, LLC™. All rights reserved.
BR14575E-0423-AR