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cellnet

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FY2021 Annual Report · cellnet
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Annual Report 2021

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We source products and represent 

market leading brands of lifestyle 

technology products into retail and 

business channels.

Our innovative and passionate 

approach makes us the most 

exciting and engaging company  
to partner with.

ABN 97 010 721 749

Cellnet Group Limited
Tenancy E1/5 Grevillea Pl, Brisbane Airport QLD 4008
t: 1300 255 563  www.cellnet.com.au

Cellnet Group Limited and its consolidated entities Financial Report 2020–21excited
engaged
essential

1

Cellnet Group Limited and its consolidated entities Financial Report 2020–21The Cellnet Group

Cellnet listed on the Australian Stock Exchange in 1999 and now 
employs more than 70 staff across Australia and New Zealand.
Cellnet sources products and represent market leading brands 
of lifestyle technology including mobile accessories and gaming 
products into retail, business, and online channels. 

Cellnet

Established in 1992, Cellnet listed on the Australian Stock Exchange (ASX) in 1999 and 
now employs over 70 people across Australia and New Zealand. Cellnet is one of the 
largest accessory specialist distributors in the region. Cellnet’s success is derived from 
its  unique  managed  services  model,  combining  world  leading  brands,  its  own  3sixT 
brand and an innovative category management approach. Cellnet provides extensive 
reach and coverage across all markets in both the Australian and New Zealand retail 
and telecommunications channels. 

cellnet.com.au

Turn Left Distribution

Turn  Left  Distribution  (TLD)  is  a  leading  Interactive  Entertainment  specialist  across 
Australia and New Zealand. Partnering with some of the world’s market leading gaming 
brands across software and accessories, TLD provides a full-service distribution model. 
Working with vendors and partners to manage fully integrated and localised end-to-
end, go-to-market solutions. Supported by an overarching marketing and PR strategy 
as well as event and activation management, TLD offers industry-leading services that 
connect world leading brands and partners to their customers and the communities 
they inspire. Building on decades of experience and a team of passionate, dedicated 
individuals all sharing a love for the culture. Driven by a desire to deliver excellence, 
TLD aims to provide its partners, customers and the gaming community award winning 
campaigns,  category  leading  service  and  products  that  deliver  a  highly  satisfying 
entertainment experience. 

turnleft.net.au

Performance Distribution

Performance  Distribution  is  a  leading  specialist  in  online  channels  and  direct  to 

consumer  distribution  across  Australia  and  New  Zealand.  Providing  brands  with 

website, database management and digital campaigns as well as traditional distribution 

services. Performance Distribution provides an Omni-Channel technology platform to 

brands and retailers that wish to sell online and strengthens the established Cellnet and 

Turn Left retail network with support for endless aisle and click and collect strategies.

performancedistribution.nz

2

Cellnet Group Limited and its consolidated entities Financial Report 2020–21About our Company

In  2017  Wentronic  Holdings  GmbH  acquired  a  majority 

shareholding in Cellnet Group. Wentronic distributes AV, IT and 

mobility  accessories  throughout  Europe,  Asia  and  Africa.  The 

investment by Wentronic provides a strong strategic partnership 

whereby Cellnet and Wentronic can ensure products are sourced 

in the most cost-efficient manner.

In 2018 Cellnet diversified its product offering into the gaming 

market  with  the  acquisition  of  Turn  Left  Distribution.  In  2020 

Cellnet  acquired  online  specialist  Performance  Distribution  to 

accelerate its digital capability. 

Directors

Mr Tony Pearson

Non-Executive Chairman

Mr Kevin Gilmore

Non-Executive Deputy Chairman

Mr Michael Wendt

Non-Executive Director

Mr Brian Danos

Mr Giles Karhan

Non-Executive Director

Non-Executive Director

Company Secretary

Mr Chris Barnes

Company Secretary

Principal Registered Office

Tenancy E1, 5 Grevillea Place, 

Brisbane Airport QLD 4008 Australia

Phone: 1300 255 563
www.cellnet.com.au

29NUMBER  

OF YEARS IN 
OPERATION

LISTED ON THE

SINCE 1999
A S X : C LT

3

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Gaming
Industry

In its upcoming 
Digital Australia Report 
(due for release October 2021), 
the Interactive Gaming & 
Entertainment Association, 
will highlight the vitally 
important role played 
by the video games industry 
in keeping people connected 
during the pandemic. 

With  the  introduction  of  the  Digital 
Games Tax Offset recently announced by 
the Australian government, the industry 
is  poised  and  positioned  better  than 
ever to get stronger and further establish 
itself as a major contributor to the local 
economy. Such support will also ensure 
alignment with the upward trajectory of 
video games continuing to be the most 
popular form of entertainment.

family, 

businesses, 

and 
Friends, 
educational  institutions  all  benefited 
by  the  platforms  that  gaming  provides. 
The  report  will  reveal  that  75%  of 
Australian  parents  and  children  played 
games together during COVID-19. (DA21 
upcoming IGEA report)

Highlighting the Australian video games 
industry’s  strength  and  resilience,  the 
2020  Australian  Game  Development 
increase  of 
Survey  showed  revenue 
almost  29%,  despite  COVID-19.  (AGDS 
2020, via IGEA)

4

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Resident Evil success, 
RIG partnerships 
and upcoming global 
licensed gaming titles. 

AAA 

anticipated 

Highly 
release 
RESIDENT EVIL™ VILLAGE from Capcom, 
launched on May 7, 2021. The title was 
favourably  received  by  the  gaming 
community,  meeting  all  pre-release 
hype  and  delivering  both  commercial 
and critical success. 

RIG gaming headsets partnerships with 
both  the  Australian  Esports  League 
(AEL)  and  the  NBL’s  Illawarra  Hawks, 
delivered  the  desired  strategic  and 
tactical 
success.  Garnering  brand 
exposure on a national scale as well as 
gaming  community  support  through 
grassroots  channels.  Also  tapping  into 
the FMCG category, the brand was well 

positioned as the front and centre piece 
in a national month-long campaign with 
major partners in Redbull, Woolworth’s 
and Pringle.

as  Nickelodeon  and  NERF 
launch 
respective  gaming  titles  as  well  as  the 
online  global  phenomenon  Among  Us, 
also release a physical retail version.

Delivering  on  all  objectives, 
the 
renewed 
partnerships  have  been 
and  confirmed  to  continue  for  the 
upcoming year which will run well into 
2022. RIG will continue to be the official 
event and game day partner as well as 
being the official and exclusive headset 
partner 
for  the  upcoming  esports 
program of events. 

With supply constraints still hampering 
the  availability  of  PlayStation  5  and 
Xbox  Series  X  gaming  consoles  almost 
10  months  into  the  console  cycle,  this 
would indicate future growth as supply 
becomes  more  available  heading  into 
2022.  This  would  also  bode  well  for 
future accessories attachment sales  as 
more consoles are sold.

The  second  half  of  2021  will  also  see 
such 
popular, 

renowned 

licenses 

5

Cellnet Group Limited and its consolidated entities Financial Report 2020–21NEW
GEAR

Offering the latest 
in technology, 
we are constantly 
researching  
and testing new 
products, and are 
frequently updating 
our list of cool tech 
gadgets.

Aluminium  
Dual Wireless Charger + 
Watch 10W 3-1 Charger

Dual+Watch 

The 
Aluminium 
Wireless  Charger  has  an  ultra-
thin  design  that  is  made  out  of 
one  piece  high-grade  aluminium 
and  is  designed  to  (fast-)charge 
two  devices  and  an  Apple  Watch 
simultaneously. 
charger 
supports Apple and Samsung Fast 
Charge  and  has  a  20W  output  to 
support triple device charging.

The 

6

MG-X  
WIRELESS MOBILE 
CONTROLLER

Designed 
for  Xbox,  the  MG-X 
delivers  console-like  precision  to 
your Android smartphone.

Featuring  an  extendable  phone 
cradle,  the  MG-X  accommodates 
Android 
with 
smartphones 
screens of up to 6.7 inches.

Rubberized  clamps  hold  your 
phone  securely  ensuring  it  won’t 
come loose during intense gaming 
sessions.

Emotion Max -  
ANC Wireless Headphone  
w/Multipoint

Welcome  to  the  ultimate  audio 
experience.  EMOTION  MAX  is  a 
perfect  blend  of  optimal  sound 
quality, the latest technology and 
extreme  comfort  designed 
for 
casual  and  high  fidelity  listeners 
alike.

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Magnetic Wireless  
Vent Mount 15W  
with Charger

Built  for  Performance.  Never  be 
out  of  charge.  With  an  easy  to 
operate  vent  mounting  system 
and  MagSafe  compatible  circular 
magnet  array,  the  3sixT  Magnetic 
Wireless  Charger  is  designed  to 
charge  your  device  continually, 
securely,  and  safely  so  you  can 
focus  on  the  drive.  Works  with 
any MagSafe or any Qi compatible 
device.

Car  charger  included.  Provides 
perfect  charging  result  straight 
out of the box!

S-Nano -  
Ultra Portable  
True Wireless Earphones

in  size, 

Redefined. 

Portability 
True 
wireless  the  way  it  should  be, 
sleek 
lightweight  and 
compact. The S-NANO also comes 
in multiple colourways to brighten 
up  your  music  experience.  The 
smallest  true  wireless  we've  ever 
created without sacrificing sound.

True Wireless  
Earbuds - Iso Series

The  Wave  Audio  Iso  Series  True 
Wireless Earbuds will fast become 
your everyday go-to when rocking 
out  to  music  during  the  day  or 
settling down to a movie at night.

International  flight  –  no  issue. 
Big  road  trip  –  you're  covered. 
With between 4-5 hours extended 
media  playtime  and  up-to  an 
additional  35  hours  of  in-case 
charging,  there  is  nothing  these 
earbuds can’t handle.

Mini Link

The Instax Mini Link Printer allows 
you  to  access  the  essence  of  the 
Instax  range  of  products,  using 
the  camera  of  your  smartphone. 
A truly portable product, the Mini 
Link  printer  is  sleek  in  design, 
while 
the  downloadable  Mini 
Link  App  allows  you  to  do  the 
bulk  of  your  editing,  including 
adding  frames  and  filters  in  your 
smartphone 
printing. 
Photos  from  your  camera  roll 
can  be  sent  to  the  printer  Via 
Bluetooth, while at just 200 grams 
you can choose between bringing 
your  printer  along  to  make  your 
prints on location or wait until you 
get  back  home  to  sort  out  your 
Instax album.

before 

Essential XL Spotlight 
Camera

Capture  clear  details  in  full  high 
definition  and  see  in  colour  at 
night.  Set  your  wire-free  camera 
up  in  just  a  few  simple  steps  and 
keep  an  eye  on  your  home  from 
anywhere.

7

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Board Members

Tony Pearson
B. Bus (Management)

Kevin Gilmore
B. Econ. MBA

Non-Executive Chairman

Non-Executive Deputy Chairman

Michael Wendt
Non-Executive Director

Mr Gilmore is the Managing Partner 
at Pegu Partners, a capital and 
strategy advisory firm. 

He  has  also  held  management  positions 
with  many  multinational  corporations 
such as General Electric, Shell Petroleum, 
Philips  Electronics  and  Belkin  where  he 
gained  extensive  experience  in  strategy, 
business development and marketing.

is  currently  a  member 
and  Nomination 

Remuneration 

Mr  Gilmore 
of 
Committee.

Mr Wendt is the Chief Executive 
Officer of Wentronic Group, a 
market leading electronic accessory 
distributor that is headquartered in 
Braunschweig, Germany.

Wentronic  employs  over  200  people 
worldwide  and  has  offices  in  Germany  as 
well as in Hong Kong and China. Mr Wendt 
has  about  30  years  of  experience  in  the 
international electronic accessory industry 
and has had roles in sales, marketing and 
human relations.

Mr  Wendt  is  currently  a  member  of  the 
Remuneration and Nomination Committee 
(Chairman).

Tony is an experienced international 
executive and company director, 
with over ten years’ experience on 
ASX, Hong Kong, Toronto and not-
for-profit boards.

He  is  currently  Chair  of  ASX  listed  Peak 
Resources,  and  a  non-executive  director 
of  ASX  listed  Xanadu  Mines,  a  Trustee 
of  the  Royal  Botanic  Garden  &  Domain 
Trust,  and  a  non-executive  director  of 
Communicare,  and  the  Foundation  & 
Friends  of  the  Botanic  Gardens.  Tony’s 
prior non-executive appointments include 
as  a  Commissioner  of  the  Independent 
Planning  Commission,  chair  of  White 
Ribbon,  and  non-executive  director  of 
Aspire  Mining  and 
International 
Grammar  School.  Prior  to  this,  Tony  was 
Managing Director at HSBC. 

the 

Mr  Pearson  is  a  member  of  the  Audit  and 
Risk  Committee  and  the  Remuneration 
and Nomination Committee. 

8

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Brian Danos
Bachelor of Science (Management)

Non-Executive Director

Giles Karhan
Non-Executive Director

Mr Danos is the Chief Operations 
Officer for Wentronic GmbH. He has 
held this position since September 
2019 and leads the process, 
supply chain, quality control 
and international operations for 
Wentronic. 

From  April  2015  until  August  2019  he 
was  the  General  Manager  of  Wentronic 
Asia  Pacific  where  he  led  the  overall 
operations of the Asian region and directed 
Wentronic’s offices in China in all sourcing 
and  logistical  operations.  Prior  to  his 
joining  Wentronic  Asia  Pacific,  Mr  Danos 
held  the  position  of  Director  of  Marketing 
and Sales with A&L International Holdings 
Limited,  a  Hong  Kong  based  private  label 
manufacturer.  He  has  also  held  senior 
positions with Philips Consumer Electronic 
Accessories in both Europe and the USA. 

Mr  Danos  is  currently  a  member  of  the 
Audit and Risk Committee.

Giles has worked in operations, sales 
and marketing and management 
across both equities and funds 
management for over 15 years. 

He  has  worked  in  both  large  Australian 
Banks  and  Wealth  Managers  as  well  as  in 
boutique  funds  management.  Giles  is  a 
keen  entrepreneur  and  currently  is  the 
CEO  and  Founder  of  Rocking  Horse,  a 
debt  platform  for  early  stage  businesses. 
He  has  obtained  a  Bachelor  of  Arts  from 
Australian  National  University 
(ANU), 
Graduate  Diploma 
in  Finance  and 
Investment  (FINSIA)  and  a  Masters  of 
Business Administration from University of 
Technology, Sydney.

Mr Karhan is the Chairman of the Audit and 
Risk Committee.

9

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Leadership Team

Dave Clark 
Chief Executive

Chris Barnes B. Acc, CPA, GAICD
Chief Financial Officer & Company Secretary

Craig Kingshott
Managing Director - Cellnet Australia

Chris has been with the Company for 
14 years and has been the Head of 
Finance for the past 11 years.

Craig has been with Cellnet since 
March 2013 in the role of Chief 
Commercial Officer. 

  Chris 

Over  this  time,  he  has  gained  significant 
experience  in  accounting,  treasury  and 
is  also  the 
corporate  finance. 
Company Secretary and works closely with 
the Cellnet Board to ensure that a culture 
of strong governance is in place.  He is CPA 
qualified and is a member of the Australian 
Institute of Company Directors.

Craig  was  appointed  Managing  Director 
of Australia July 1, 2020 to spearhead the 
next exciting chapter for Cellnet Australia.

is  an  accomplished 

He 
  commercial 
executive  with  over  30  years  experience 
in  the  technology 
  distribution  sector, 
specialising  in  strategic  resets,  revenue 
growth    strategies  and  development  of 
high functional commercial cultures.

four 

Over the last 30 years he has established, 
independent 
grown  and  sold 
distribution  businesses  where  Craig 
was  appointed  and    acted  as  Managing 
Director.  Over  the  last  7  years  Craig  has 
overseen    the  commercial  reconstruction 
of  the  Cellnet  business  to  a  best-in-class 
category  manager  leading  the    way  in 
accessory retail development.

Dave is an experienced, results 
driven executive with over 25 years’ 
experience in consumer electronics. 
Appointed as Chief Executive of 
Cellnet Group in July 2020, Dave was 
previously the Managing Director of 
Cellnet NZ for over 10 years.

Prior  to  Cellnet,  Dave  was  with  Sony 
for  10  years  managing  strategic  growth 
video, 
categories 
computers, and television.

including 

audio, 

After 15 years at Cellnet, Dave has inspired 
and  developed  a  culture  that  is  highly 
productive,  results  driven  and  rewarding. 
A strategic thinker, able to turn theory into 
reality by leading, influencing, developing, 
and  motivating 
teams.  Passionate, 
enthusiastic, and driven to succeed with a 
demonstrated and proven ability to deliver 
practical solutions and with a commitment 
in  achieving  long  term  growth,  sustained 
profitability, and success.

10

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
Belinda Campos
Managing Director - Turn Left Distribution

Paul Elliot
Executive Consultant - Turn Left Distribution

Belinda was one of the owners 
of Turn Left Distribution and was 
extremely excited to stay on after 
the sale to Cellnet in 2018.

Prior  to  this,  Belinda  ran  both  Turn  Left 
and  Q  V  Software  as  General  Manager 
until  both  businesses  were  consolidated 
under  Turn  Left,  gaining  synergies  and 
efficiencies  within  the  business  and  into 
the retail channel.

Belinda has over 30 years of experience in 
Management  roles  including  Commercial 
Manager for Tyco Electronics,  completing 
15  years’  service.  This  exposed  her  to 
a  variety  of  industries  within  the  Tyco 
Group including Aviation, I.T Telecom and 
Professional  Services,  Structured  Cabling 
Infrastructure  Management  along 
and 
in  technical  product 
with  specializing 
knowledge  and 
to  support 
training 
Maritime and Military requirements.

With her strengths in people management 
and  strong  business  acumen  developed 
over the years, it allows her to be a mentor, 
as well as a leader in any type of business 
environment.

Paul was the co-founder, majority 
owner and CEO of QV Software (QVS) 
and Turn Left Distribution (TLD). 

Founded  in  2003,  both  QV  Software  and 
TLD went on to establish themselves as the 
leading  independent  gaming  distributors 
in  Australia.  After  enjoying  years  of 
independent  success,  QV  Software  was 
merged  into  Turn  Left  Distribution  to  build 
on their combined experience and strengths.

In  2018,  selling  Turn  Left  Distribution  to 
Cellnet  made  for  a  natural  progression 
fit.  Over  the  span  of  18  years,  Paul  has 
worked  with  key  leading  brands  across  the 
interactive  entertainment  space  such  as; 
Sony, Nintendo, Microsoft, Capcom, Konami, 
Disney,  Plantronics,  Nacon,  Thrustmaster, 
Razer and Steel Series.

lie 

ensuring  Turn 

in  building  partner 
Paul’s  strengths 
long  term 
relations  and  mapping  out 
strategic  plans, 
Left 
Distribution remains not only relevant in an 
ever-evolving  industry  but  to  also  reinvent 
itself to take advantage of potential growth 
opportunities  that  come 
its  way.  Paul 
remains involved with Turn Left Distribution 
as Executive Consultant.

11

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Partner brands

12

Cellnet Group Limited and its consolidated entities Financial Report 2020–21owned brands

Cellnet owned brands are designed  
to meet customer needs with the aim 
of providing quality products catered 
for a variety of segments and retailers.

13

Cellnet Group Limited and its consolidated entities Financial Report 2020–21A B O U T

C O M P L I A N C E

Established 2014 in Brisbane Australia, and available in more 
than 30 countries around the world, 3sixT makes great lifestyle 
products for the everyday consumer.

3sixT categories includes Cases, Screen Protection and Power 
products.

3sixT continuously works towards a more sustainable future  
with plastic free packaging and biodegradable and compostable 
materials. 

14

Cellnet Group Limited and its consolidated entities Financial Report 2020–21A B O U T

Since 2002, PowerGuard has been one of 
the leaders in surge protection products 
across Australia and New Zealand.

Designed to protect your most valuable 
electronics, the products come with 
a Lifetime Warranty and Connected 
Equipment Warranty.

Lifetime Warranty

Connected Equipment 
Cover

Designed & Engineered 
in Australia

Protection at Home 
and On The Go

15

Cellnet Group Limited and its consolidated entities Financial Report 2020–21A B O U T

Introduced in 2020, Wave by 3sixT  
is a lifestyle audio brand aimed  
at a younger demographic looking  
for value. 

Wave audio products include Speakers, 
True Wireless Earbuds and Overear 
Headphones. 

16

Cellnet Group Limited and its consolidated entities Financial Report 2020–21A B O U T

For every office, for every family and for every single person – 
goobay stands for reliable, uncomplicated functional quality  
and an attractive price-performance ratio.

The claim: always the right accessories for every electronic need. 

Goobay provides a range of cables, cable management,  
tv brackets and a large range of USB-C products.

17

Cellnet Group Limited and its consolidated entities Financial Report 2020–21digital services

Cellnet Digital Services manages our brands online digital shops 
and gives them access to millions of customers across Australia  
and New Zealand.

Enrichment  
of Product  
Data

Orders 
Management  
& Fulfilment

Sales  
& Marketing 
Channels

Pricing  
& Inventory 
Data

Website

Social

Affiliates

Retargeting

Search

Marketplaces

Email
Marketing

Recommendations 
& Reviews

Digital Asset 
Management

Drop Shippers 
/ Suppliers

Backend 
Systems - ERP, POS

18

Cellnet Group Limited and its consolidated entities Financial Report 2020–21eCommerce

•  One stop tech shop, with an extended 
range from suppliers not offered 
in stores.

•  Clearance of end of life  

product from retail channels.

•  Test and measure of new and emerging 
categories, such as refurbished phones  
and connected home.

•  Techunion marketplace stores now  
live incl Amazon, Kogan and eBay

•  Free delivery and returns, utilising 
Cellnet DC’s across Australia  
and New Zealand.

•  Secure payments, Afterpay now added.

19

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Catman Services

Guided by purpose, Driven by data, Powered by technology, and Enabled by Cellnet

its  competitors. 

Category Management or Catman is the 
single  biggest  differentiator  between 
Cellnet  and 
It  has 
been  the  key  to  not  only  the  survival 
of  the  company  in  recent  economic 
times,  it  has  been  the  driving  force 
behind  our  growth  and  our  customers 
growth.  Managing  categories  requires 
a  deep  understanding  of  the  market, 
the  consumer,  and  the  products.  The 
term  Catman  refers  to  a  number  of 
business  functions  and  principles  that 
all  contribute  to  a  seamless  enjoyable 
experience  for  a  consumer,  and  an 
efficient  profitable  business  for  the 
retailer.

For  our  customers  and  partners,  this 
program  results  in  substantial  revenue 
and  margin  growth,  training  programs, 
seamless  merchandising,  and 
the 
removal of their risk in inventory. 

Our Services

Key Deliverables

Data integration

Data analytics

Product marketing

Space management

Field services

Financial services

Cost of business 
reduction for the 
retailer

Flexible financial 
modelling

One touch support 
team

Consistent customer 
experience

Strategic ranging 
and life cycle 
management

Revenue and share 
growth

Business Intelligence

Cellnet uses a range of high-powered tools to:

•  Measure true return on investment
Increase sales through world class 
• 
planograms, clear ranging strategy 
and segmentation
Increase margin by ensuring 
focusing on lifting average sell price 
and attachment

• 

•  Cut the cost of doing business 
by reduced capital investment, 
obsolescence and administration
Identify trends in categories and 
devices

• 

20

•  Produce more reliable business 

forecasts

Spaceman

Cellnet  uses  a  range  of  high-powered 
tools to:

•  Bespoke space planning developed 

•  Explore new categories with external 

with Nielsen

market insights

•  Exploit world leading tools with little 
IT development or training required
•  Empower customers with detailed 
insights by state, store and staff

•  Know the customer, using 

demographics and age segmentation

•  Customer experience management

•  Range development
• 

Individual store Planograms and 
ordering

•  Min-Max architecture
•  Weekly data feed
•  Weekly analysis
•  Weekly replenishment
•  Bespoke Planogram evolution
•  Heat-mapping

Cellnet Group Limited and its consolidated entities Financial Report 2020–2121

Cellnet Group Limited and its consolidated entities Financial Report 2020–2122

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Chair and Chief Executive’s Report

Dear Shareholder, 

It  is  with  pleasure  we  present  to  you  the 
FY2021 report for Cellnet Group Limited. 

Cellnet performed extremely well during FY2021, delivering an 

The second half of the financial year was marked by significant 

outstanding result despite market headwinds with an EBITDA 

challenges,  including  a  softening  of  the  local  retail  market, 

of $5.54m (5.8%). A full year profit after tax of $3.81m for the 

international  shipping  delays  and  product  shortages  due 

year  was  announced,  up  $6.18m  on  the  corresponding  prior 

to  global  semiconductor  supply  constraints.  Against  this 

year period. 

During  the  first-half  of  the  financial  year  the  Company  fully 

repaid  all  its  outstanding  term  loans,  which  has  further 

challenging  backdrop,  the  Company  continued  to  generate 

additional  profit,  building  on  its  strong  first-half  result  to 

report the strongest full-year pre-tax profit result in 15 years.

strengthened Cellnet’s financial position for the full year with 

Cellnet  is  anticipating  continued  demand  in  FY2022  for  its 

cash held of $7.0m at 30 June 2021.

Given  the  strong  result,  the  Cellnet  board  of  directors  has 

reinstated the Company’s full year dividend, declared at 0.30 

cents per share. The final dividend will be paid on 11 November 

2021, the record date for determining the entitlement for the 

final dividend is 21 October 2021.

Turn  Left  gaming  and  Cellnet  New  Zealand  business  units 

both experienced considerable year-on-year organic revenue 

growth  of  27%  and  22%  respectively,  benefiting  from 

increased demand in gaming and the highly anticipated AAA 

release RESIDENT EVIL™ VILLAGE from Capcom. 

Cellnet’s  landmark  result  was  further  achieved  through 

continued  strong  attention  to  costs,  and  a  focused  drive  to 

improve  margins.  The  Company’s  strategic  decision  to  pivot 

its  brand  portfolio  to  meet  market  demand  in  high  growth 

categories,  including  securing  new  brands  on  improved 

commercial  terms  contributed  to  the  higher  earnings 

performance. 

During  the  financial  year  Cellnet  partnered  with  several  new 

brands  in  high  growth  segments  such  as  audio,  imaging  and 

gaming including Nacon, Stealth, Subsonic, Wave Audio, Soul 

mobile  accessories  with  Apple  and  Samsung  flagship  device 

launches  in  the  first-half,  including  a  new  era  of  foldable 

hybrids.  This,  combined  with  an  expected  improvement 

in  availability  of  new  generation  of  gaming  consoles  from 

Sony  and  Microsoft,  means  demand  for  gaming  accessories 

is  set  to  continue.  Cellnet  has  also  recently  announced  new 

partnerships  with  Poly  and  RAM  Mounts,  strengthening 

Cellnet’s  presence 

in  the  B2B,  work  from  home,  and 

commercial space.

The  key  to  the  Company’s  success  continues  to  be  its 

relationships  with  its  customer  and  brand  partners,  who 

are  supported  by  a  talented  and  committed  team  of  over 

70  professionals.  We  would  like  to  thank  our  partners  and 

team  members  for  their  support  and  commitment,  ensuring 

that  Cellnet  remains  a  market  leading  distributor  of  lifestyle 

technology products in what remains challenging times.

Finally,  we  would  like  to  thank  all  our  shareholders  for  their 

ongoing support. 

If  any  current  or  prospective 

investors  would 

like  to 

make  contact,  please  email  Cellnet 

Investor  Relations  

on, ir@cellnet.com.au .

Electronics,  BlueAnt  and  Fujifilm.  These  brands  opened  new 

We look forward to a successful year in FY2022.

channels and provided additional revenue streams.

Tony Pearson

Dave Clark

Chairman

Chief Executive

23

Contents

Corporate Information .......................................................22

13. Non-current assets -  

Directors’ Report ...............................................24

Financial Report ................................................40

Statement of financial position...........................................40

Statement of comprehensive income..................................41

Statement of changes in equity ..........................................42

Statement of cash flows .....................................................43

Notes to the financial statements .......................................44

1.  Corporate Information ............................................44

2.  Significant accounting policies................................44

3.  Financial risk management objectives  

and policies ............................................................54

4.  Fair Value Measurement ..........................................57

5.  Operating segments ................................................59

6.  Other income ..........................................................60

7. 

Items included in profit/(loss) .................................60

8. 

Income Tax .............................................................61

9.  Earnings per share ..................................................62

10. Current assets – cash and cash equivalents .............63

11. Current assets – trade and other receivables ...........63

12. Current assets – inventories ....................................64

property, plant and equipment ...............................65

14. Non-current assets - intangible assets .....................66

15. Current liabilities - trade and other payables ..........68

16. Provisions ...............................................................68

17. Interest bearing loans and borrowings ....................69

18. Derivative Financial Instruments ............................69

19. Leases .....................................................................70

20. Contributed equity and reserves .............................70

21. Share based payments ............................................72

22. Financial guarantees ...............................................75

23. Business combinations ...........................................75

24. Key management personnel remuneration .............76

25. Related party disclosure .........................................76

26. Subsequent events .................................................77

27. Parent entity information .......................................78

28. Auditors’ remuneration ...........................................78

29. Dividends franking account .....................................78

30. Cash flow statement reconciliation .........................79

Directors’ declaration .........................................................80

Independent Auditor’s Report ............................................81

ASX Additional information ................................................86

Corporate Information

ABN 97 010 721 749

Directors
T. Pearson (Independent 
Chairman)
K. Gilmore (Deputy Chairman)
M. Wendt
B. Danos
G. Karhan

Company Secretary
C. Barnes

24

Principal Registered Office
Cellnet Group Limited
E1 / 5 Grevillea Place
Brisbane Airport Qld 4008
Phone: 1300 255 563
Fax: 1800 255 563

Banker
Westpac Banking Corporation
260 Queen Street
Brisbane QLD 4000

Auditor
Pitcher Partners
345 Queen Street
Brisbane QLD 4000

Share Register
Link Market Services Ltd
Level 21, 10 Eagle Street
Brisbane QLD 4000
Phone: 1300 554 474

Solicitors
Reddie Lawyers 
Level 40, 140 William Street  
Melbourne VIC 3008

Securities Exchange
The Company is listed on the 
Australian Securities Exchange. 
The home exchange is Brisbane.

Corporate Governance
All corporate governance 
related matters and associated 
disclosures regarding 
the company, including 
the company’s corporate 
governance statement, can 
be found on the company’s 
website in the investor relations 
section at:  
https://www.cellnet.com.au/
investor-hub/

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Directors’ Report

25

Directors’ Report

Your Directors submit their report for the year ended 30 June 
2021.

Directors

The  names  and  details  of  the  Company’s  Directors  in  office 
during  the  financial  year  and  until  the  date  of  this  report  are 
as follows. Directors were in office for this entire period unless 
otherwise stated.

Names, qualifications, experience and special 
responsibilities

Tony Pearson 

B.  Com (Management) 
(Non-Executive Chairman)

Tony  is  an  experienced  international  executive  and  company 
director,  with  over  ten  years’  experience  on  ASX,  Hong  Kong, 
Toronto and not-for-profit boards. He is currently Chair of ASX 
listed Peak Resources, and a non-executive director of ASX listed 
Xanadu Mines, a Trustee of the Royal Botanic Garden & Domain 
Trust,  and  a  non-executive  director  of  Communicare,  and  the 
Foundation  &  Friends  of  the  Botanic  Gardens.  Tony’s  prior 
non-executive appointments include as a Commissioner of the 
Independent Planning Commission, chair of White Ribbon, and 
non-executive  director  of  Aspire  Mining  and  the  International 
Grammar School.  Prior to this, Tony was Managing Director at 
HSBC.

Mr Pearson is a member of the Audit and Risk Committee and 
the Remuneration and Nomination Committee.

Kevin Gilmore 

B. Econ. MBA
(Non-Executive Director Deputy Chairman)

Mr. Gilmore is the Managing Partner at Pegu Partners, a capital 
and  strategy  advisory  firm.    He  has  also  held  management 
positions  with  many  multinational  corporations  such  as 
General Electric, Shell Petroleum, Philips Electronics and Belkin 
where  he  gained  extensive  experience  in  strategy,  business 
development and marketing.

Mr  Gilmore  is  currently  a  member  of  Remuneration  and 
Nomination  Committee  and  was  a  member  of  the  Audit  and 
Risk Committee during the year.

26

Michael Wendt 
(Non-Executive Director)

Mr  Wendt  is  the  Chief  Executive  Officer  of  Wentronic  Group, 
a  market  leading  electronic  accessory  distributor  that  is 
headquartered in Braunschweig Germany.  Wentronic employs 
over  200  people  worldwide  and  has  offices  in  Germany,  Italy, 
and UK as well as in Honk Kong and China.  Mr Wendt has over 
26 years of experience in the international electronic accessory 
industry  and  has  had  roles  in  sales,  marketing  and  human 
relations.

Mr  Wendt  is  currently  a  member  of  the  Remuneration  and 
Nomination Committee (Chairman).

Giles Karhan 

B. Arts, Grad. Dip. Finance & Investment, MBA
(Non-Executive Director)

Mr Karhan has worked in operations, sales and marketing, and 
management roles across both equities and funds management 
for  over  20  years.  He  has  worked  in  both  large  Australian 
banks  and  wealth  managers  as  well  as  in  boutique  funds 
management. He currently is founder and CEO of Rocking Horse 
Finance, which accelerates a company’s growth prospects and 
supports cash flow by providing financing against eligible R&D. 
Mr Karhan is a keen entrepreneur and has invested in a number 
of innovative businesses over the past 10 years. He has a wide 
range  of  asset  management  experience  with  institutional  and 
wholesale clients. Mr Karhan in the Chairman of the Audit and 
Risk Committee.

Mr Karhan in the Chairman of the Audit and Risk Committee.

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 Directors’ Report

Dividends

A  final  dividend  of  0.30  cents  per  share  was  declared  on  25th 
August  2021  with  a  payment  date  of  11  November  2021.  No 
dividend was declared for the 2020 financial year.  

Principal activities

The principal activities of the group are:

 •

 •

Sourcing products and the distribution of market leading 
brands of lifestyle technology products including mobile 
phone, gaming, tablet and notebook/hybrid accessories 
into retail and business channels in Australia and New 
Zealand; and

Fulfilment services to the mobile telecommunications and 
retail industries in Australia and New Zealand.

Operating and financial review

The  Directors  hereby  present  the  results  of  Cellnet  Group 
Limited for the 2021 financial year.

 •

 •

 •

 •

 •

 •

Profit after tax of $3.81m, up $6.18m year-on-year

EBIT up 480% year-on-year to $4.37m

Full-year dividend declared of 0.30 cents per share 

Return on equity of 15.0% 

Strong balance sheet with $7.0m cash at bank as of 30 June 
2021

All term debt fully repaid during financial year

 • NTA 8.34 cents per share, 22.6% improvement year-on-year 

 •

Basic earnings per share of 1.61 cents per share, up 3.85 
cents per share year-on-year.

The group reported a net profit after tax of $3.81m for the year 
ending  30  June  2021,  up  $6.18m  on  the  corresponding  prior 
year period. 

The group’s strategic decision to pivot its brand portfolio to meet 
market  demand  in  high  growth  categories,  including  securing 
new brands on improved commercial terms contributed to the 
higher earnings performance. During the financial year Cellnet 
partnered  with  several  new  brands  in  high  growth  segments 
such  as  audio,  imaging  and  gaming  including  Nacon,  Stealth, 
Subsonic, Wave Audio, Soul Electronics, BlueAnt and Fujifilm. 

27

Brian Danos 

B. Bus (Management)
(Non-Executive Director - appointed 1 July 2020)

Mr. Danos is the Chief Operations Officer for Wentronic GmbH. 
He  has  held  this  position  since  September  2019  and  leads 
the  process,  supply  chain,  quality  control  and  international 
operations  for  Wentronic.  From  April  2015  until  August  2019 
he  was  the  General  Manager  of  Wentronic  Asia  Pacific,  where 
he led the overall operations of the Asian region and directed 
Wentronic’s  offices  in  China  in  all  sourcing  and  logistical 
operations. Prior to his joining Wentronic Asia Pacific Mr. Danos 
held  the  position  of  Director  of  Marketing  and  Sales  with  A&L 
International Holdings Limited, a Hong Kong based private label 
manufacturer.  He  has  also  held  senior  positions  with  Philips 
Consumer Electronic Accessories in both Europe and the USA.

Mr Danos is currently a member of the Audit and Risk Committee.

Chris Barnes

B. Acc, CPA, GAICD
(Company Secretary and Chief Financial Officer)

Mr Barnes has been with the Company since 2006. He holds a 
Bachelor of Accounting Degree, is CPA qualified and is a graduate 
of the Australian Institute of Company Directors.  Mr Barnes has 
been the head of finance for 11 years and is responsible for all 
the  financial  management,  administration,  and  compliance 
functions of the company.

As  at  the  date  of  this  report,  the  interest  of  the  directors 
(including  their  related  parties)  in  the  shares  and  options  of 
Cellnet Group Limited were:

Director

M. Wendt

T. Pearson

K. Gilmore

G. Karhan

B. Danos

Number of 
ordinary 
shares

129,658,107

6,375,000

3,288,000

-

-

Number of options/
performance rights

-

-

5,000,000

-

-

Directors’ Report  continued 

The second half of the financial year was marked by significant 
challenges,  including  a  softening  of  the  local  retail  market, 
international  shipping  delays  and  product  shortages  due 
to  global  semiconductor  supply  constraints.  Against  this 
challenging  backdrop,  the  group  continued  to  generate 
additional profit, building on its strong first-half result to report 
the strongest full-year pre-tax profit result in 15 years.

During the first-half of the financial year the group fully repaid 
all its outstanding term loans, which has further strengthened 
Cellnet’s  financial  position  for  the  full  year  with  cash  held  of 
$7.0m on 30 June 2021.

Given  the  strong  result,  the  board  of  directors  has  reinstated 
the  Company’s  full  year  dividend,  declared  at  0.30  cents  per 
share, a yield of approximately 4.4% on the Cellnet share price 
as of close of trading 24 August 2021. The final dividend will be 
paid on 11 November 2021, the record date for determining the 
entitlement for the final dividend is 21 October 2021.

Significant changes in the state of affairs

There have been no significant changes in the state of affairs of 
the company during or since the end of the financial year.

Significant events after balance date

There  are  no  other  matters  or  circumstances  that  have  arisen 
since the end of the financial year which significantly affected or 
may significantly affect the operations of the group, the results 
of those operations, or the state of affairs of the group in future 
periods.

Likely Developments

In respect of future strategy and future performance, the group 
is  constantly  reviewing  the  strategic  value  inherent  in  the 
business.  In conjunction with this,  the  group will  continue to 
pursue  its  trading activities to further improve on  operational 
aspects to produce the most beneficial long term results for the 
shareholders of the Company.

Share options

At the date of this report there were a total of 5,000,000 share options over ordinary shares in the company on issue. No option holder 
has any rights under the terms of the instruments to participate in any other share issue of the company or any other entity.

Grant Date

22/10/2020

22/10/2020

22/10/2020

Vest Date

19/11/2020

13/01/2021

23/02/2021

Expiry Date

Exercise Price ($)

Number of Options on Issue at Date of This Report

21/10/2022

21/10/2023

21/10/2025

0.03

0.03

0.03

1,000,000

2,000,000

2,000,000

During the financial year, the company issued a total of 10,000,000 ordinary shares on exercise of share options, at an exercise price of $0.03. The total consideration paid on these shares was $300,000, and 
no amount of consideration is unpaid.

Indemnification and insurance of 
officers 

Indemnification

Insurance premiums

The Company has agreed to indemnify the current and former 
Directors  and  Company  Secretaries  of  its  controlled  entities 
for  all  liabilities  to  another  person,  other  than  the  Company 
or a related body corporate that may arise from their position, 
except where the liability arises out of conduct involving a lack 
of good faith.  The agreement stipulates that the Company will 
meet the full amount of any such liabilities, including costs and 
expenses.

Insurance  premiums  have  been  paid  in  respect  of  Directors’ 
and Officers’ Liability Insurance.  Insurance premiums paid for 
Directors insurance covers Directors whilst they are appointed 
as Directors of the Company and for a period of seven years after 
their resignation.  The Directors have not included details of the 
nature of the liabilities covered or the amount of the premium 
paid in respect of Directors’ and Officers’ liability insurance as 
such disclosure is prohibited under the terms of the contract.  

28

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 Directors’ Report

Rounding

Non-audit services

The  Company  is  of  a  kind  referred  to  in  ASIC  Corporations 
(Rounding in Financial/Directors’ Report) Instrument 2016/191 
dated  1  April  2016  and  in  accordance  with  that  Instrument, 
amounts in the financial report and Directors’ report have been 
rounded off to the nearest thousand dollars, unless otherwise 
stated.

Directors’ meetings

The  number  of  Directors’  meetings  (including  meetings  of 
committees of Directors) and number of meetings attended by 
each of the Directors of the Company during the financial year 
are:

Meetings

Board

Audit & Risk 

Nomination & 
Remuneration

Held

Attended

Held

Attended

Held

Attended

M. Wendt

K. Gilmore

B. Danos

T. Pearson

G. Karhan

15

15

15

15

15

15

15

15

15

15

-

-

3

3

3

-

-

3

3

3

1

1

-

1

-

1

1

-

1

-

Committee membership

As at the date of this report the Company had an Audit and Risk 
Committee, and a Nomination and Remuneration Committee.  
Members acting on the committees of the Board during the year 
were:

Audit & Risk

Nomination & Remuneration

G. Karhan (Chairman)

M. Wendt (Chairman)

T. Pearson

B. Danos

T. Pearson

K. Gilmore

Non-audit services were provided by the entity’s current auditor, 
Pitcher  Partners  during  the  year.  Pitcher  Partners  received  or 
are  due  to  receive  the  following  amounts  for  the  provision  of 
non-audit services.

Consolidated

2020
$

2021
$

Taxation Services

110,590

103,236

Financial due diligence services

25,000

-

135,590

103,236

The board of directors, in accordance with advice provided by 
the  audit  and  risk  committee,  is  satisfied  that  the  provision 
of  non-audit  services  is  compatible  with  the  general  standard 
of  independence  for  auditors  imposed  by  the  Corporations 
Act 2001. The directors are satisfied that the provision of non-
audit  services  by  the  auditor  did  not  compromise  the  auditor 
independence requirements of the Corporations Act 2001 for the 
following reasons:

 •

All non-audit services have been reviewed by the audit 
and risk committee to ensure they do not impact the 
impartiality and objectivity of the auditor; and

 • None of the services undermine the general principles 

relating to auditor independence as set out in APES 110 
Code of Ethics for Professional Accountants (including 
Independence Standards).

Auditor’s independence declaration

The  Auditor’s  independence  declaration  is  set  out  on  page  42 
and  forms  part  of  the  Directors’  report  for  the  financial  year 
ended 30 June 2021.

29

Remuneration Report (audited)

This  remuneration  report  for  the  year  ended  30  June  2021 
outlines  the  remuneration  arrangements  of  the  group  in 
accordance  with  the  requirements  of  the  Corporations  Act 
2001  (the  Act)  and  its  regulations.    This  information  has 
been  audited  as  required  by  section  308  (3C)  of  the  Act.    The 
remuneration  report  details  the  remuneration  arrangements 
for  key  management  personnel  (KMP)  who  are  defined  as 
those persons having authority and responsibility for planning, 
directing  and  controlling  the  major  activities  of  the  group, 
directly or indirectly, including any director (whether executive 
or otherwise) of the parent.

Remuneration report  
approval at FY20 AGM

The  FY20  remuneration  report  received  positive  shareholder 
support at the FY20 AGM with a vote of 99.97% in favour.

For the purposes of this report, the term “executive” includes 
the  executive  directors,  senior  executives,  general  managers 
and  secretaries  of  the  group  and  the  term  “director”  refers  to 
non-executive directors only.

The  remuneration  report  is  presented  under  the  following 
sections:

1. 

Individual key management personnel disclosures

2.  Remuneration at a glance

3.  Board oversight of remuneration

4.  Non-executive director remuneration arrangements

5.  Executive remuneration arrangements and the link to 

company performance 

6.  Executive contractual arrangements

7.  Additional statutory disclosures

1.  Individual key management personnel disclosures

(i) Directors

T. Pearson

K. Gilmore

M. Wendt

G. Karhan

B. Danos

M. Reddie

C. Barnes

B. Danos

(ii)

Executives

D. Clark

C. Barnes

A. Sparks

Chairman (Non-Executive)

Deputy Chairman (Non-Executive)

Director (Non-Executive)
Director (Non-Executive) – Appointed 9 
June 2020
Director (Non-Executive) – Appointed 1 July 
2020
Director (Non-Executive) – Retired 1 May 
2020
Director (Executive) – Appointed 1 May 
2020, Retired 9 June 2020
Director (Non-Executive) – Retired 3 
October 2018; Reappointed 1 July 2020

Chief Executive Officer (appointed 16 June 
2020) & General Manager - New Zealand
Chief Financial Officer and Company 
Secretary 
Chief Executive Officer – Retired 16 June 
2020

2.  Remuneration at a glance

Remuneration  levels  for  key  management  personnel  are 
competitively  set  to  attract  and  retain  appropriately  qualified 
and  experienced  executives.    The  Board  as  necessary  obtains 
independent  advice  on  the  appropriateness  of  remuneration 
packages of the group given trends in comparative companies 
both  locally  and  internationally  and  the  objectives  of  the 
Company’s  remuneration  strategy.  Non-Executive  Directors 
receive  a  fixed  fee  for  their  services,  although  may  from  time 
to  time  receive  compensation  in  the  form  of  shares  or  share 
options subject to the approvals outlined in section 4.

30

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Remuneration Report (audited)

The remuneration structures explained below are designed to 
attract  suitably  qualified  candidates,  reward  the  achievement 
of  strategic  objectives,  and  achieve  the  broader  outcome  of 
creation of value for shareholders.  The remuneration structures 
take into account:

 •

 •

 •

the capability and experience of the key management 
personnel;

  the key management personnel’s ability to control 
performance;

the group’s performance including: 

 ›

 ›

 ›

the group’s earnings; and

the growth in share price and delivering of constant 
returns on shareholder wealth;

the amount of incentives within each key management 
person's remuneration.

Remuneration  packages  include  a  mix  of  fixed  and  variable 
remuneration  including  short  and  long-term  performance-
based incentives.

3.  Board oversight of remuneration

Nomination and remuneration committee

The nomination and remuneration committee is responsible for 
making  recommendations  to  the  board  on  the  remuneration 
arrangements of directors and executives.

The  nomination  and  remuneration  committee  assesses  the 
appropriateness of the nature and amount of remuneration of 
non-executive  directors  and  executives  on  a  periodic  basis  by 
reference to the relevant employment market conditions, with 
the overall objective of ensuring maximum stakeholder benefit 
from the retention of a high performing director and executive 
team.

Remuneration strategy

Cellnet  Group  Limited’s  remuneration  strategy  is  designed 
to  attract,  motivate  and  retain  employees  and  non-executive 
directors  by  identifying  and  rewarding  high  performers  and 
recognising the contribution of each employee to the continued 
growth and success of the group.

To this end, key objectives of the Company’s reward framework 
are to ensure that remuneration practices:

 •

 •

 •

are aligned to the group’s business strategy;

offer competitive remuneration benchmarked against the 
external market;

provides strong linkage between the individual and the 
performance and rewards of the group.

Remuneration structure

In  accordance  with  best  practice  corporate  governance,  the 
structure of non-executive director and executive remuneration 
is separate and distinct.

4.  Non-executive director remuneration arrangements  

Total  remuneration  for  all  Non-Executive  Directors,  last  voted 
upon by shareholders at the 1999 AGM, is not to exceed $300,000 
per  annum.  Total  Non-executive  Director  remuneration 
exceeded  this  limit  in  the  2021  financial  year,  due  to  options 
granted as detailed below. These options were approved by the 
shareholders at the AGM held on 22 October 2020. 

The  Chairman’s  base  fee  for  the  financial  year  ended  30  June 
2021 was $50,000 (2020: $30,000). Non-executive director base 
fees  ranged  from  $20,000  to  $30,000  during  the  financial  year 
ended 30 June 2021 (2020: $30,000). Non-executive directors do 
not  receive  performance  related  remuneration.  Non-executive 
directors may, at the discretion of the Remuneration Committee 
and subject to shareholder approval, receive compensation in 
the form of shares or share options.

In  June  2020,  the  Chairman  and  two  non-executive  directors 
each  agreed  to  reduce  their  base  remuneration  by  $15,000 
per  annum  in  return  for  options  over  ordinary  shares  in  the 
company,  as  detailed  below.  Further,  875,000  ordinary  shares 
were  issued  to  the  Chairman  in  October  2020  in  respect  of 
services provided in the 2020 financial year. These share-based 
remuneration arrangements were approved by the Company’s 
shareholders at the 2020 AGM on 22 October 2020.

31

Remuneration Report (audited) continued 

Terms and conditions of options granted during the year

15,000,000  options  were  granted  to  Non-executive  Directors 
during the year, as described above. These options were subject 
to  a  market-based  vesting  condition,  whereby  the  options 
would  vest  on  the  earlier  of  the  Volume  Weighted  Average 
Price (VWAP) of the company’s shares exceeding a target price 
for  5  consecutive  days  on  which  the  shares  are  traded  on  the 
ASX, or 15 trading days regardless of whether shares trade on 
the ASX for consecutive trading days. For the purpose of these 
vesting conditions, the options were split into three tranches of 
3,000,000, 6,000,000, and 6,000,000 options, with target share-
prices of $0.05, $0.10 and $0.15 respectively.

The grant date fair value per option of each of the three tranches 
granted  during  the  year  are  $0.2162,  $0.2178  and  $0.2175 
respectively. 

In  addition,  an  option  cannot  be  exercised  unless  the  Board 
acting reasonably is satisfied that the following conditions have 
been satisfied:

 •

 •

The option holders were also directors at the time when 
the relevant vesting condition was satisfied

There is no outstanding breach of the terms of engagement 
with the company

 • No notice of termination of engagement has been either 
given by the director or received by the company; and

 •

All vesting conditions have been satisfied. 

The following table summarises the Non-executive Director options issued granted, exercised, or forfeited/lapsed during the financial 
year: 

KMP

Grant Date

Expiry Date

Exercise Price

Opening 
Balance

No Granted No. Forfeited

No Exercised

Closing 
balance

M Wendt

M Wendt

M Wendt

T Pearson

T Pearson

T Pearson

K Gilmore

K Gilmore

K Gilmore

22/10/2020

21/10/2022

22/10/2020

21/10/2023

22/10/2020

21/10/2025

22/10/2020

21/10/2022

22/10/2020

21/10/2023

22/10/2020

21/10/2025

22/10/2020

21/10/2022

22/10/2020

21/10/2023

22/10/2020

21/10/2025

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

-

-

-

-

-

-

-

-

-

1,000,000

2,000,000

2,000,000

1,000,000

2,000,000

2,000,000

1,000,000

2,000,000

2,000,000

-

-

-

-

-

-

-

-

-

(1,000,000)

(2,000,000)

(2,000,000)

(1,000,000)

(2,000,000)

(2,000,000)

-

-

-

-

-

-

-

-

-

1,000,000

2,000,000

2,000,000

All options outstanding as at 30 June 2021 are vested and exercisable. The full amount of the exercise price of $0.03 was paid on options exercised during the period, and no amount of consideration is 
unpaid. 

5.  Executive remuneration arrangements and the link to 

company performance

5.1  Fixed remuneration

Fixed  remuneration  consists  of  base  remuneration 
(which is calculated on a total cost basis and includes 
any  fringe  benefits  tax  charges  related  to  employee 
benefits including motor vehicles) as well as employer 
contributions to superannuation funds.  Remuneration 
levels are reviewed annually by the Board.

5.2  Variable remuneration – short term incentive 

(STI) and long term incentive (LTI)

Performance 
includes  both 
linked  remuneration 
STI  and  LTI  and  is  designed  to  reward  executives  for 
meeting  or  exceeding  their  financial  and  personal 
objectives.  The STI is an ‘at risk’ bonus provided in the 
form of cash.

32

Cellnet Group Limited and its consolidated entities Financial Report 2020–215.3  STI bonus

The  group  operates  an  annual  STI  program  that 
applies to executives and awards a cash bonus subject 
to  the  attainment  of  clearly  defined  group,  business 
unit  and  individual  measures.    Actual  STI  payments 
awarded to each executive depends on the extent  to 
which specific targets set at the beginning of each 12 
months  are  met.    The  targets  consist  of  a  number  of 
key  performance  indicators  (KPIs)  covering  financial 
and non-financial, corporate and individual measures 
of  performance.    A  summary  of  these  measures  and 
weightings are set out below.

Return on equity

Chief Executive Officer

General Manager New Zealand

Chief Financial Officer

100%

N/A

100%

These  performance  indicators  were  chosen  as  they 
represent the key drivers for the short-term success of 
the  business  and  provide  a  framework  for  delivering 
long-term value.

At the end of the financial year the Board assesses the 
actual  performance  of  the  group  and  the  individual 
against  their  respective  financial  KPI’s  set  at  the 
beginning of the financial year.  No bonus is awarded 
where  performance  falls  below  90%  of  the  return  on 
equity target. Performance beyond 90% is uncapped, 
and there is therefore no maximum amount of STI that 
may be awarded.

The  following  table  outlines  the  proportion  of  the 
agreed  STI  (as  a  percentage  of  base  remuneration) 
that  was  earned  and  forfeited  in  relation  to  the  2021 
financial year.

Proportion of 
maximum STI 
earned in FY21

Proportion of 
maximum STI 
forfeited in FY21

D. Clark

C. Barnes

144%

144%

0%

0%

No other executives were eligible to earn an STI in the 
2021 financial year.

Remuneration Report (audited)

STI awards for 2020 and 2021 financial years  

For  the  2021  financial  year,  a  total  of  $217,478  has 
been accrued which represents 100% of the total STI 
cash bonus which has vested to executives, based on 
the table above. This will be paid in the 2022 financial 
year.  For  the  2020  financial  year,  a  total  payment  of 
$53,893  was  made  in  the  2020  financial  year  which 
represents 100% of the total STI cash bonus previously 
accrued in that period which has vested to executives.

5.4  LTIs

Executive Share Option Plan

The Board has established an Executive Share Option 
Plan  which  is  designed  to  provide  incentives  to  the 
Executives  of  the  group.  The  plan  was  approved  by 
shareholders  at  the  Annual  General  Meeting  held  on 
18 December 2007. 

Under  the  plan  the  Board  has  the  discretion  to  issue 
options  to  Executives  as  long  as  the  issue  does  not 
result  in  the  Executive  owning  or  controlling  the 
exercise  of  voting  power  attached  to  5%  or  more  of 
all shares then on issue.  Each option is convertible to 
one ordinary share.  The exercise price of the option is 
determined by the Board.

The  rules  governing  the  operation  of  the  plan  may 
be  amended,  waived  or  modified,  at  any  time  by 
resolution of the Board provided there is no reduction 
of  rights  to  Executives  in  the  plan.  If  an  amendment 
reduces  the  rights  of  Executives  in  the  plan,  it 
requires written consent of three-quarters of affected 
Executives.

33

Remuneration Report (audited) continued 

The plan may be terminated or suspended at any time by a resolution of the Board, provided the termination or suspension 
does not materially adversely affect the rights of persons holding options issued under the plan at that time. The following 
table summarises the Executive options issued granted, exercised, or forfeited/lapsed during the financial year.

KMP

Grant Date

Expiry Date

D. Clark

D. Clark

D. Clark

29/11/2017

30/08/2022

29/11/2017

30/08/2022

29/11/2017

30/08/2022

C. Barnes

29/11/2017

30/08/2022

C. Barnes

29/11/2017

30/08/2022

C. Barnes

29/11/2017

30/08/2022

Exercise 
Price ($)

Opening 
Balance

No. Granted No. Forfeited No Exercised

Closing 
balance

$0.28

$0.28

$0.28

$0.28

$0.28

$0.28

124,000

124,000

177,000

124,000

124,000

177,000

-

-

-

-

-

-

(124,000)

(124,000)

(177,000)

(124,000)

(124,000)

(177,000)

-

-

-

-

-

-

-

-

-

-

-

-

Options granted to D. Clark and C. Barnes were subject to successfully achieving profit before tax performance hurdles over the financial years 2019 to 2021. The final measurement date for 
achievement of these performance hurdles was 30 June 2021. As the hurdles were not met, the options did not vest and were forfeited.

financial  year  ended  30  June  2020.  A  further  117,778 
shares were issued to the Chief Financial Officer under 
the plan in July 2020, for services provided in the 2020 
financial year.

No  securities  were  issued  under  the  performance 
rights plan in the 2020 financial year.

5.5  STI structure

The  Board  considers  that  the  above  performance-
linked  remuneration  structure  is  appropriate  at  this 
time.  It provides both short-term focus on operating 
performance  and  longer  term  focus  on  share  price 
growth.

LTI Plan 

The  Board  has  established  a  Long  Term  Incentive 
Plan  which  is  designed  to  provide  incentives  to  the 
Executives  of  the  group.  The  plan  was  approved  by 
shareholders  at  the  Annual  General  Meeting  held  on 
18 December 2007. 

The purpose and rules of the plan are the same as the 
Executive Share Option Plan described above, except 
that there is no prohibition on issuing shares if it would 
result  in  an  Executive  owning  (legally  or  beneficially) 
or controlling the exercise of voting power attached to 
5% or more of all shares then on issue. 

Performance Rights Plan 

On 10 October 2018 at the Company’s Annual General 
Meeting, shareholders approved a performance rights 
plan. Under this plan, performance rights (which may 
take the form of options or ordinary shares) are issued 
to  executives.    The  rights  deliver  ordinary  shares  to 
senior  management  and  Directors  (at  no  cost  to  the 
senior management employee or Director) where the 
performance  hurdle  (where  applicable)  in  relation  to 
those performance rights is met. 

875,000  shares  were  issued  to  the  Chairman  under 
the performance rights plan during the 2021 financial 
year.  The  shares,  which  were  subject  to  shareholder 
approval  at  the  company’s  AGM  on  22  October  2020, 
were  in  respect  of  performance  rendered  during  the 
2020  financial  year,  and  the  value  of  the  shares  was 
included  in  the  Chairman’s  remuneration  for  the 

34

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Remuneration Report (audited)

5.6  Consequences of performance on shareholder wealth

In considering the group’s performance and benefits for shareholder wealth, the Board has regard to the following indices in 
respect of the current financial year and previous financial years.

2021

2020

2019

2018

2017

Net profit / (loss) attributable to equity holders of the 
Company

$3,810,000

($2,373,000)

$405,000

$5,982,000

$2,035,000

Return on equity

Dividends paid

15.0%

(10.98%)

1.9%

38.2%

15.0%

-

-

$782,439

$688,946

$649,325

Reduction (increase) of share capital

$(336,000)

$(4,936,000)

-

Change in share price

$0.01

($0.19)

($0.17)

-

$0.11

-

$0.07

5.7  Other benefits

During the current and prior year, there were no non-cash bonuses or benefits provided to executives.

6.  Executive contractual arrangements

It  is  the  group’s  policy  that  service  contracts  for  executives  are  unlimited  in  term  but  capable  of  termination  as  per  the 
relevant period of notice and that the group retains the right to terminate the contract immediately, by making payment that 
is commensurate with pay in lieu of notice.

The service contract outlines the components of remuneration paid to the executive but does not prescribe how remuneration 
levels are modified year to year.  Remuneration levels are reviewed each year to take into account cost-of-living changes, any 
change in the scope of the role performed by the senior executive and any changes required to meet the principles of the 
remuneration policy.

Standard executive termination payment provisions apply to all current executives, including the Chief Executive Officer. 
The standards contractual provisions are as follows:

Employer initiated 
termination

Termination for serious 
misconduct

Employee initiated 
termination

Notice period

Payment in 
lieu 
of notice

3 months

3 months

Treatment of STI on termination

Treatment of LTI on termination

Pro-rated for time and 
performance

Pro-rated for time and 
performance

None

None

Unvested awards forfeited

Unvested awards forfeited

3 months

3 months

Pro-rated for time and 
performance

Pro-rated for time and 
performance.

35

Remuneration Report (audited) continued 

6.1  Directors’ and executive officers’ remuneration

The remuneration report details the remuneration arrangements for key management personnel (KMP) who are defined as 
those persons having authority and responsibility for planning, directing and controlling the major activities of the group, 
directly  or  indirectly,  including  any  director  (whether  executive  or  otherwise).    Remuneration  of  Directors  and  executive 
officers are as follows:

Short Term $

Post 
Employment $

Long Term Benefits $

Termination 
benefits $

Year

Salary 
& Fees

STI Cash 
Bonus

Motor 
Vehicle 
Allowances

Non- 
Monetary 
benefits

Superannuation 
Benefits

Cash 
Incentives

Long 
Service 
Leave

Share-
based 
Payment

Termination/
Retention 
Benefits

Total 
$

% 
Performance 
Related

% 
Options/
Rights

Non-executive directors

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

M. Wendt

B. Danos

K. Gilmore

M. Reddie

T. Pearson

Giles Karhan

Total non-executive 
directors

19,637

30,000

20,000

-

20,000

30,000

-

25,000

39,638

-

-

-

-

-

-

-

-

-

30,000

18,500#

30,000

2,500

-

-

-

2021

129,275

2020

117,500

18,500

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3,766

-

-

-

3,766

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

83,400

-

-

-

83,400

-

-

-

83,400

31,500#

-

-

250,200

31,500

-

-

-

-

-

-

-

-

-

-

-

-

-

-

103,037

30,000

20,000

-

103,400

30,000

-

25,000

126,804

80,000

30,000

2.500

80.9

80.9

-

-

-

-

-

-

80.7

80.7

-

-

-

65.8

62.5

-

-

-

-

-

65.8

39.4

-

-

383,241

65.3%

65.3%

167,500

18.81%

18.81%

# On 25 June 2020 the board approved a bonus of $50,000 for Mr Pearson and $8,000 for Mr Barnes in acknowledgement of their efforts in connection with the entitlement offer announced on 
7 May 2020. The bonus relates to services provided prior to 30 June 2020, and there were no vesting conditions attached. A total of 117,778 shares were issued to Mr Barnes at an issue price of 
3.6 cents per share in July 2020, while 875,000 shares were issued to Mr Pearson at an issue price of 3.6 cents per subsequent to shareholder approval at the company’s AGM held on 22 October 
2020, after allowing for withholding tax payable on the bonuses.

Short Term $

Post 
Employment $

Long Term Benefits $

Termination 
benefits $

Year

Salary 
& Fees

STI Cash 
Bonus

Motor 
Vehicle 
Allowances

Non- 
Monetary 
benefits

Superannuation 
Benefits

Cash 
Incentives

Long 
Service 
Leave

Share-
based 
Payment

Termination/
Retention 
Benefits

Total 
$

% 
Performance 
Related

% 
Options/
Rights

Executives

D. Clark

C. Barnes

A. Sparks

2021

2020

2021

2020

2021

2020

267,145

116,704

215,101

53,893

256,579

100,774

206,528

4,240#

-

279,848

-

-

13,017

17,127

-

-

-

-

Total executives

Total key 
management 
personnel

2021

523,724

217,478

13,017

2020

701,477

58,133

17,127

2021

652,999

217,478

13,017

2020

818,977

76,633

17,127

-

-

-

-

-

-

-

-

-

-

9,227

6,813

21,694

20,136

-

22,181

30,921

49,130

34,687

49,130

-

-

-

-

-

-

-

-

-

-

9,812

-

7,510

(2,055)

5,749

-

5,609

1,705#

-

-

-

-

-

-

-

415,905

298,389

384,796

238,218

-

5,224

(6,802)

112,785

413,236

15,561

-

-

800,701

17,343

(7,152)

112,785

948,843

15,561

250,200

-

1,183,942

17,343

24,348

112,785

1,116,343

28.1

17.4

26.19 

2.5

-

(1.6)

27.2

5.4

39.5

9.1

-

(0.7)

-

0.7

-

(1.6)

-

(0.8)

21.1

2.1

# On 25 June 2020 the board approved a bonus of $50,000 for Mr Pearson and $8,000 for Mr Barnes in acknowledgement of their efforts in connection with the entitlement offer announced on 
7 May 2020. The bonus relates to services provided prior to 30 June 2020, and there were no vesting conditions attached. A total of 117,778 shares were issued to Mr Barnes at an issue price of 
3.6 cents per share in July 2020, while 875,000 shares were issued to Mr Pearson at an issue price of 3.6 cents per subsequent to shareholder approval at the company’s AGM held on 22 October 
2020, after allowing for withholding tax payable on the bonuses.   

36

Cellnet Group Limited and its consolidated entities Financial Report 2020–217.  Additional statutory disclosures

This section sets out the additional disclosures required under 
the Corporations Act 2001.

Transactions and balances with related parties:

Wentronic Holding GmbH

Wentronic  Holding  GmbH  and  its  associated  entities  hold 
53.45% (2020: 56.64%) of the ordinary shares in Cellnet Group 
Limited.  At  30  June  2021,  the  group  had  a  receivable  from 
Wentronic Holding GmbH of $92,000 (2020: $nil). 

Wentronic Asia Pacific Limited

During  the  2021  and  2020  financial  years,  the  group  enlisted 
the  services  of,  or  otherwise  purchased  inventory  from, 
Wentronic Asia Pacific Limited (WAPL). WAPL is a wholly owned 
subsidiary of Wentronic Holding GmbH, the group’s controlling 
shareholder.  A  function  of  WAPL  is  to  source  and  purchase 
inventory  through  bulk  buying  arrangements  with  third  party 
suppliers on behalf of the Wentronic Group. 

Prior to 27 February 2020, WAPL sold inventory to the group at 
cost  price  plus  a  fee  to  cover  WAPL’s  operating  costs.  The  fee 
paid was approximately 9% of the gross amount of purchases 
paid in United States Dollars. Following 28 February 2020, and 
as  announced  to  the  ASX  on  2  March  2020,  the  group  started 
purchasing  products  directly  from  suppliers  and  now  pays 
WAPL a 6% management / services fee for coordination of the 
purchasing  and  logistics  function  provided  by  WAPL  under  a 
service  agreement  between  Cellnet  Group  Limited,  Cellnet 
Limited  and  WAPL.  During  the  2020  financial  year  the  group 
obtained  an  independent  expert’s  report  concluding  that  the 
transactions with WAPL prior to 27 February 2020 were fair and 
reasonable, and the purchasing arrangements prior to that date 
were ratified by the shareholders of Cellnet Group Limited at a 
general meeting held on 26 June 2020.

The  total  value  of  transactions  with  WAPL  under  these 
arrangements  during  the  2021  financial  year  was  $840,000 
(2020:  $5,764,000).  At  30  June  2021,  the  group  had  a  total  of 
$9,000 owing to WAPL in respect of these arrangements (2020: 
$5,000).

Wentronic GmbH

At  30  June  2021,  the  group  had  a  receivable  from  Wentronic 
GmbH,  a  wholly  owned  subsidiary  of  Wentronic  Holdings 
Gmbh,  of  $9,000  (2020:  $nil),  arising  from  expense  recharging 
arrangements. 

Remuneration Report (audited)

Joint venture with entity with ultimate control over the 
group

During  the  year  2020  financial  year,  the  group  made  loan 
contributions  of  $26,000  to  Wentronic  International  Pty  Ltd, 
being  a  joint  venture  between  the  group  and  its  controlling 
shareholder  Wentronic  Holding  GmbH.  The  group  held  a  49% 
interest in this entity and the investment was equity accounted 
for  on  the  group’s  balance  sheet.  The  joint  venture  was 
dissolved  during  the  2020  financial  year.  The  group’s  share  of 
losses of the joint venture for the year ended 30 June 2020 was 
$6,702.  An  impairment  charge  of  $454,000  was  recognised  in 
profit and loss for the year ended 30 June 2020 on write-off of 
loans extended to the joint venture on its dissolution.

37

Remuneration Report (audited) continued 

Option/right holdings: 

The tables below details the number of options or rights over ordinary shares in the company held by directors, KMP or their related 
parties:

No. Held at 
1/7/2020
-

-

-

-

-

425,000

425,000

No. Held at 
1/7/2019
-

-

-

-

-

500,000

425,000

425,000

No. Granted 

No. forfeited

No. Exercised

5,000,000

-

5,000,000

5,000,000

-

-

-

-

-

-

-

-

(425,000)

(425,000)

(5,000,000)

-

-

(5,000,000)

-

-

-

No. Granted 

No. Lapsed

No. Exercised

-

-

-

-

-

-

-

-

-

-

-

-

-

(500,000)

-

-

-

-

-

-

-

-

-

-

No. Held at 
30/6/2021
-

-

No. Vested & 
Exercisable
-

-

5,000,000

5,000,000

-

-

-

-

-

-

-

-

No. Held at 
30/6/2020
-

No. Vested & 
Exercisable
-

-

-

-

-

-

425,000

425,000

-

-

-

-

-

-

-

2021

Director/KMP

 M. Wendt

 B. Danos

 K. Gilmore

 T. Pearson

 G. Karhan

 C. Barnes

 D. Clark

2020

Director/KMP

 M. Wendt

 B. Danos

 K. Gilmore

 M. Reddie

 T. Pearson

 A. Sparks

 C. Barnes

 D. Clark

38

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Remuneration Report (audited)

Shareholdings: 

The table below details the number of ordinary shares in the company held by directors, KMP or their related parties.  Unless otherwise 
stated, shares were acquired on-market.

2021

Director/ KMP

No. Held at 
1/7/2020

No. Acquired – 
Bonus Shares  

No. Acquired – 
On Market

No. Acquired 
– Exercise of 
Options

No. Disposed

Shareholding 
at date of 
appointment/ 
resignation

 M. Wendt

 K. Gilmore

 T. Pearson

 G. Karhan

 B. Danos

 C. Barnes

 D. Clark

2020

124,658,107

3,288,000

-

-

-

-

5,000,000

-

875,000

500,000

5,000,000

-

-

-

-

-

644,750

750,000

117,778

-

-

250,000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Director/ KMP

No. Held at 
1/7/2019

No. Acquired – 
Bonus Shares  

No. Acquired – 
On Market

No. Acquired 
– Exercise of 
Options

No. Disposed

Shareholding 
at date of 
appointment/ 
resignation

 M. Wendt

 K. Gilmore

 T. Pearson

 M. Reddie

 B. Danos

 A. Sparks

 C. Barnes

 D. Clark

33,691,380

90,966,727

400,000

2,888,000

-

-

-

-

-

-

1,300,000

3,510,000

322,375

500,000

322,042

500,000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(250,000)

-

-

-

-

-

(4,810,000)

No. Held at 
30/6/2021

129,658,107

3,288,000

6,375,000

-

-

762,528

1,000,000

No. Held at 
30/6/2020

124,658,107

3,288,000

-

-

-

-

-

-

644,750

750,000

*All shares were acquired through the 2.7: 1 renounceable pro-rata entitlement offer announced on 7 May 2020. Acquisitions were on the same terms and conditions as other shareholders.

End of Remuneration Report

This report is made with a resolution of the Directors:

Tony Pearson
Chairman

Signed at Brisbane on 25th August 2021

39

Auditor’s independence declaration

Auditor’s Independence Declaration to the Directors of Cellnet Group Limited

In relation to the independent audit for the year ended 30 June 2021, to the best of my knowledge and belief 
there have been:

(i)  No contraventions of the auditor independence requirements of the Corporations Act 2001; and

(ii)  No contraventions of APES 110 Code of Ethics for Professional Accountants (including Independence 

Standards).

This declaration is in respect of Cellnet Group Limited and the entities it controlled during the year.

PITCHER PARTNERS

DANIEL COLWELL
Partner

Brisbane, Queensland
25th August 2021

40

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

Financial Report

Statement of financial position

As at 30 June 2021

ASSETS

Current assets

Cash and cash equivalents

Trade and other receivables

Inventories

Other current assets

Derivative financial instruments

Total current assets

Non-current assets

Property, plant and equipment

Right of use asset

Deferred tax assets (net)

Intangible assets

Total non-current assets

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade and other payables

Provisions

Current tax liabilities

Lease liability

Interest-bearing loans and borrowings

Total current liabilities

Non-current liabilities

Provisions

Lease liability

Interest-bearing loans and borrowings

Total non-current liabilities

TOTAL LIABILITIES

NET ASSETS

EQUITY

Issued capital

Reserves

Accumulated losses

TOTAL EQUITY

Note

10

11

12

18

13

19

8(c)

14

15

16

8(c)

19

17

16

19

17

20(a)

20(b)

Consolidated

2021

$000

6,999

13,161

17,700

1,566

-

39,426

293

408

2,815

6,495

10,011

49,437

2020

$000

6,936

15,027

15,377

1,409

37

38,786

299

700

2,750

6,812

10,561

49,347

10,073

11,905

860

49

229

8,359

19,570

69

252

-

321

19,891

29,546

38,725

14,282

(23,461)

29,546

768

33

360

9,042

22,108

168

420

1,250

1,838

23,946

25,401

38,389

10,473

(23,461)

25,401

The above statement of financial position should be read in conjunction with the accompanying notes.

42

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
Statement of comprehensive income

For the year ended 30 June 2020

Revenue from contracts with customers

Other income

Materials, packaging and consumables used
Depreciation and amortisation expense
Employee benefit expense
Finance costs
Freight expense
Occupancy expense
Warehousing expense
Other expense

Profit / (loss) before income tax

Income tax (expense) / benefit

Net profit / (loss) for the period

Items that may be reclassified subsequently to profit or loss

Foreign currency translation

Total comprehensive income / (loss) for the period

Earnings per share for profit attributable to the ordinary  
equity holders of the Company

Basic earnings per share (cents per share)
Diluted earnings per share (cents per share)

Consolidated

2021

$000

2020

$000

96,141

96,225

517

172

(72,527)
(1,166)
(10,238)
(754)
(2,137)
(142)
(2,797)
(3,087)

3,810

-

3,810

(251)

3,559

1.61
1.58

(78,113)
(1,207)
(9,827)
(845)
(2,719)
(213)
(2,525)
(2,910)

(1,962)

(411)

(2,373)

(152)

(2,525)

(2.28)
(2.28)

Note

5

6

8(a)

7

9
9

The above statement of comprehensive income should be read in conjunction with the accompanying notes.

Financial Report

43

Financial Report  continued

Statement of changes in equity

Share 
capital
$000

38,389

Reserve for 
own shares
$000

(25)

At 1 July 2020

Profit for the period

Foreign currency translation

Total comprehensive profit for the 
period

Transfers to/from reserves

Transactions with owners  
in their capacity as owners:

Issue of shares

Share based payments

Dividends paid

-

-

-

-

336

-

-

Balance as at 30 June 2021

38,725

At 1 July 2019

Loss for the period

Foreign currency translation

Total comprehensive income for the 
period

Transfers to/from reserves

Transactions with owners 
 in their capacity as owners:

Share based payments

Issue of shares

Dividends paid

33,453

-

-

-

5,070

(134)

-

Foreign 
Currency 
translation 
reserve
$000

Share based 
payment 
reserve
$000

Reserve for 
Profits
$000

Accumulated 
losses
$000

Total equity
$000

(339)

-

(251)

(251)

-

-

-

-

1,695

9,142

(23,461)

-

-

-

-

-

250

-

-

-

-

3,810

-

-

-

3,810

-

3,810

(3,810)

-

-

-

25,401

3,810

(251)

3,559

-

336

250

-

(590)

1,945

12,952

(23,461)

29,546

(187)

-

(152)

(152)

-

-

-

1,711

9,142

-

-

-

-

-

(16)

1,695

(21,088)

(2,373)

-

23,006

(2,373)

(152)

(2,373)

(2,525)

-

-

-

5,070

(134)

(16)

-

-

-

-

-

-

9,142

(23,461)

25,401

-

-

-

-

-

-

-

(25)

(25)

-

-

-

-

-

-

Balance as at 30 June 2020

38,389

(25)

(339)

The above statement of changes in equity should be read in conjunction with the accompanying notes.

44

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
Statement of cash flows

For the year ended 30 June 2020

Note

Consolidated

2021

$000

2020

$000

Cash flows from / (used in) operating activities

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)
Income tax paid

Interest paid

Net cash flows from / (used in) operating activities

Cash flows used in investing activities

Loans to associates
Payment for acquisition of businesses, net of cash acquired
Purchase of property, plant and equipment
Payments for purchase of intangibles
Lease incentives received
Payment of contingent consideration

Net cash flows used in investing activities

Cash flows from financing activities

Proceeds from issuance of shares

Share issue costs

Principal repayments on leases

Proceeds from borrowings

Repayment of borrowings
Dividends

Net cash flows (used in) / from financing activities

Net increase in cash and cash equivalents

Net foreign exchange differences
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

The above statement of cash flows should be read in conjunction with the accompanying notes. 

107,253

(103,848)
(51)

(560)

2,794

-
-
(64)
(341)
-
-

(405)

300

-

(445)

26,509

(28,442)
-

(2,078)

311

(248)
6,936

6,999

108,874

(104,240)
(197)

(812)

3,625

(26)
(1,001)
(87)
(24)
71
(1,131)

(2,198)

5,070

(191)

(353)

28,738

(28,963)
-

4,301

5,728

(103)
1,311

6,936

30

23

4

20

20

19

17

17

10

Financial Report

45

Notes to the financial statements

1.  Corporate Information

Cellnet  Group  Limited  (the  ‘Company’)  is  a  company 
limited  by  shares  and  incorporated  in  Australia.    The 
consolidated  financial  report  of  the  Company  for 
the  financial  year  ended  30  June  2021  comprises  the 
Company  and  its  subsidiaries  (together  referred  to  as 
the  ‘group’  or  the  ‘consolidated  entity’).  The  company 
is  a  for-profit  entity  for  the  purpose  or  preparing  these 
financial  statements.  The  financial  statements  of  the 
subsidiaries are prepared for the same reporting period 
as the parent company.

The  financial  report  was  authorised  for  issue  by  the 
Directors  on  25th  August  2021.    The  nature  of  the 
operations  and  principal  activities  of  the  group  are 
described in the directors’ report.

2.  Significant accounting policies

(a)  Basis of preparation

The  financial  report  is  a  general  purpose  financial 
report,  which  has  been  prepared  in  accordance 
with  the  requirements  of  the  Corporations  Act 
2001,  Australian  Accounting  Standards  and  other 
authoritative  pronouncements  of  the  Australian 
Accounting Standards Board.

The  consolidated  financial  statements  also  comply 
with  International  Financial  Reporting  Standards 
(IFRS)  as  issued  by  the  International  Accounting 
Standards Board (IASB).

The  financial  report  is  presented  in  Australian 
dollars and has been prepared on the historical cost 
basis,  except  for  derivative  financial  instruments 
and  contingent  consideration  liabilities  which  are 
measured at fair value. 

(Rounding 

The  Company  is  of  a  kind  referred  to  in  ASIC 
Corporations 
in  Financial/Directors’ 
Report) Instrument 2016/191 dated 1 April 2016 and 
in  accordance  with  that  Instrument,  amounts  in 
the financial report and directors’ report have been 
rounded off to the nearest thousand dollars, unless 
otherwise stated.

The  estimates  and  underlying  assumptions  are 
reviewed  on  an  ongoing  basis. 
  Revisions  to 
accounting  estimates  are  recognised  in  the  period 
in which the estimate is revised if the revision affects 

46

only that period or in the period of the revision and 
future  periods  if  the  revision  affects  both  current 
and  future  periods.  Refer  to  note  2(v)  for  further 
information  on  the  critical  accounting  estimates 
and  judgements  made  in  the  preparation  of  these 
financial statements.

The  financial  report  complies  with  International 
Financial Reporting Standards (IFRS) as issued by the 
International Accounting Standards Board.

(b)  New accounting standards and 

interpretations 

(i)  Application of new accounting standards

No  new  or  revised  accounting  standards 
considered  as  having  a  material  effect  on  the 
group have become effective for the first time in 
preparing this financial report.

(ii) 

 Accounting 
standards 
issued but not yet effective

and 

interpretations 

The  AASB  has 
issued  a  number  of  new 
and  amended  Accounting  Standards  and 
Interpretations that have mandatory application 
dates for future reporting periods, some of which 
are relevant to the group. The group has decided 
not to early adopt any of these new and amended 
pronouncements.  The  directors  have  assessed 
that none of these standards will have a material 
impact on the group’s financial statements in the 
period of initial application.

(iii)   IFRIC final agenda decisions not yet adopted

the 

issued  a 

In  April  2021, 
International  Financial 
Reporting Standards Interpretations Committee 
(IFRIC) 
final  agenda  decision, 
Configuration or customisation costs in a cloud 
computing arrangement. The decision discusses 
customisation 
whether 
expenditure 
to  cloud  computing 
arrangements  is  able  to  be  recognised  as  an 
intangible asset and if not, over what time period 
the expenditure is expensed.

configuration 
relating 

or 

The  group’s  accounting  policy  has  historically  been 
to  capitalise  all  costs  related  to  cloud  computing 
arrangements as intangible assets in the consolidated 
statement of financial position. The adoption of this 
agenda  decision  could  result  in  a  reclassification 

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

prepared for the same reporting period as the parent 
company,  using  consistent  accounting  policies.    In 
preparing the consolidated financial statements, all 
intercompany  balances  and  transactions,  income 
and  expenses  and  profit  and  losses  resulting  from 
intra-group  transactions  have  been  eliminated  in 
full.

Intra-group  balances  and  any  unrealised  gains  and 
losses  or  income  and  expenses  arising  from  intra-
group  transactions,  are  eliminated  in  preparing  the 
consolidated financial statements.

(d)  Foreign currency

(i)  Functional and presentation currency

Both  the  functional  and  presentation  currency 
of  Cellnet  Group  Limited  and  its  Australian 
subsidiaries are Australian dollars ($). The group 
has  subsidiaries  with  functional  currencies  of 
New  Zealand  dollars  and  United  States  dollars. 
The  results  of  these  subsidiaries  which  are 
translated  to  the  presentation  currency  as 
described in (iii) below.

(ii)  Transactions and balances 

Transactions in foreign currencies are translated 
at the foreign exchange rate ruling at the date of 
the  transaction.    Monetary  assets  and  liabilities 
denominated in foreign currencies at the balance 
date  are  translated  to  Australian  dollars  at 
the  foreign  exchange  rate  ruling  at  reporting 
date.    Foreign  exchange  differences  arising  on 
translation are recognised in net income. 

Non-monetary  assets  and  liabilities  that  are 
measured in terms of historical cost in a foreign 
currency are translated using the exchange rate 
at the date of the transaction..

(iii)  Financial statements of foreign operations

The  assets  and  liabilities  of  foreign  operations 
are  translated  to  Australian  dollars  at  foreign 
exchange  rates  ruling  at  the  balance  date.    The 
revenues  and  expenses  of  foreign  operations 
are  translated  to  Australian  dollars  at  rates 
approximating 
rates 
ruling  at  the  dates  of  the  transactions.    Foreign 
exchange  differences  arising  on  translation  are 

foreign  exchange 

the 

47

of  these  intangible  assets  to  either  a  prepaid  asset 
in  the  consolidated  statement  of  financial  position 
and/or recognition as an expense in the consolidated 
statement of comprehensive income, impacting both 
the current and/or prior periods presented.

As at 30 June 2021:

 •

 •

The  group  has  not  adopted  this  IFRIC  agenda 
decision.  The  impact  of  the  change  is  not 
reasonably  estimable  as  the  group  has  yet  to 
complete  its  assessment  of  the  impact  of  the 
IFRIC  agenda  decision.  The  group  expects  to 
adopt this IFRIC agenda decision in its half-year 
financial statements as at and for the half-year 
ended 31 December 2021.

Intangible  assets  relating  to  cloud  computing 
arrangements  with  a  written  down  value 
of  $0.922m  have  been  capitalised  on  the 
consolidated  statement  of  financial  position 
and  are  subject  to  this  detailed  assessment. 
total  amortisation 
The  group 
expenditure  of  $0.121m  in  respect  of  these 
assets for the financial year ended 30 June 2021 
(2020:  $0.119m)  and  capital  additions  to  these 
assets  during  the  year  totalled  $0.159m  (2020: 
$0.024m).

recognised 

 •

The  group’s  preliminary  analysis  indicates  that 
the impact may be material

The  group  has  had  regard  to  ASIC  media  release 
21-129MR  ASIC  highlights  focus  areas  for  30  June 
2021 financial reports under COVID-19 conditions in 
making the above disclosures

(c)  Basis of Consolidation

The  consolidated  financial  statements  comprise 
the  financial  statements  of  Cellnet  Group  Ltd  and 
its  subsidiaries  (as  outlined  in  note  25)  as  at  and 
for the year ended 30 June each year (the group or 
the  consolidated  entity).    Interests  in  associates 
are equity accounted and are not part of the group.  
Subsidiaries  are  all  those  entities  over  which  the 
group  has  control.  The  group  controls  an  entity 
where it has power over the entity, exposure or rights 
to  variable  returns  from  its  involvement  with  the 
entity, and for which it has the ability to use its power 
over the entity to affect the amount of its returns.

The  financial  statements  of  the  subsidiaries  are 

Notes to the financial statements
2.  Significant accounting policies  continued 

recognised  directly  in  a  separate  component  of 
equity.

payable to customers in relation to sales made until 
the end of the reporting period. 

In addition, products sold by the group carry a right 
of  return.  A  refund  liability  (included  in  trade  and 
other payables) and a right to returned goods asset 
(other  current  assets  in  the  statement  of  financial 
position)  are  recognised  for  the  products  expected 
to  be  returned.  Accumulated  experience  is  used 
to  estimate  such  returns  at  the  time  of  sale  at  an 
operating  segment  level  (expected  value  method). 
Because  the  percentage  of  sales  returns  has  been 
steady  for  a  number  of  years,  it  is  highly  probable 
that a significant reversal in the cumulative revenue 
recognised  will  not  occur.  The  validity  of  this 
assumption and the estimated amount of returns are 
reassessed at each reporting date.

Sales are made with credit terms of 60 days or less; 
as such no element of financing is deemed present 
in sales of goods made to customers. The group does 
not  generally  receive  funds  in  advance  of  providing 
goods  nor  provide  goods  in  advance  of  contractual 
entitlement to invoice the customer.

Disaggregation of revenue

The  group’s  sole  material  source  of  revenue  is  the 
sale of goods to customers. The nature of contracts 
with customers for sale of goods is consistent across 
the  group.  Required  disaggregation  disclosures 
under AASB 15 are made within note 5.

(g)  Financial instruments

(i)  Financial assets

Initial recognition and measurement

Financial  assets  within  the  scope  of  AASB 
9  Financial  Instruments  are  classified  as  at 
amortised  cost,  at  fair  value  through  profit  and 
loss, or at fair value through other comprehensive 
income.  The group determines the classification 
of its financial assets at initial recognition.

(e)  Business combinations

Business  combinations  are  accounted  for  using 
the  acquisition  method.    The  cost  of  an  acquisition 
is  measured  as  the  aggregate  of  the  consideration 
transferred,  measured  at  acquisition  date  fair  value 
and the amount of any non-controlling interest in the 
acquiree.  For each business combination the group 
elects  whether  it  measures  the  non-controlling 
interest in the acquiree either at fair value or at the 
proportionate share of the acquiree’s identifiable net 
assets.  Acquisition costs incurred are expensed and 
included in administrative expenses.

When  the  group  acquires  a  business,  it  assesses 
the  financial  assets  and  liabilities  assumed  for 
appropriate  classification  and  designation 
in 
accordance  with  the  contractual  terms,  economic 
circumstances  and  pertinent  conditions  as  at  the 
acquisition date.

If the business combination is achieved in stages, the 
acquisition date fair value of the acquirer’s previously 
held equity interest in the acquiree is remeasured to 
fair  value  at  the  acquisition  date  through  profit  or 
loss.

(f)  Revenue from contracts with customers

Revenue  from  the  sale  of  goods  is  recognised  at 
the  point  in  time  when  control  of  the  products  has 
transferred,  being  when  the  products  are  delivered 
to the customer.

Products  are  typically  sold  with  an  attaching 
contractual  or  constructive  entitlement  to  rebates 
and other incentive arrangements. As such, revenue 
from  the  sale  of  goods  is  recognised  based  on  the 
price  specified  in  the  contract  (i.e.  the  gross  sale 
price) net of the estimated rebates and incentives.

Accumulated  experience  is  used  to  estimate  and 
provide  for  the  rebates  and 
incentives,  using 
the  expected  value  method,  and  revenue  is  only 
recognised  to  the  extent  that  it  is  highly  probable 
that  a  significant  reversal  will  not  occur.  A  refund 
liability  (included  in  trade  and  other  payables)  is 
recognised  for  expected  rebates  and  incentives 

48

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

All financial assets are recognised initially at fair 
value  plus  transaction  costs,  except  in  the  case 
of financial assets recorded at fair value through 
the profit or loss, on the basis of both the group’s 
business model for managing the financial assets, 
and  the  contractual  cash  flow  characteristics  of 
the financial asset.  The group’s financial assets 
include cash and short-term deposits (amortised 
cost),  trade  and  other  receivables  (amortised 
cost),  and  derivative  financial  instruments  (fair 
value through profit and loss).

(ii)  Financial liabilities

Initial recognition and measurement

Financial  liabilities  within  the  scope  of  AASB 
9  Financial  Instruments  are  classified  as  at 
amortised  cost,  at  fair  value  through  profit  and 
loss,  or  as  derivatives  designated  as  hedging 
instruments  as  appropriate. 
  The  group 
determines  the  classification  of  its  financial 
liabilities at initial recognition.

All  financial  liabilities  are  recognised  initially 
at  fair  values  plus,  in  the  case  of  loans  and 
borrowings,  directly  attributable  transaction 
costs.  The  group’s  financial  liabilities  include 
trade  and  other  payables  (amortised  cost),  and 
contingent  consideration  payable  (fair  value 
through profit and loss).

Derecognition 

A  financial  liability  is  derecognised  when  the 
obligation  under  the  liability  is  discharged  or 
cancelled or expires.

(iii)  Fair value of financial instruments

Information  regarding  fair  value  measurements 
made by the group is included in note  4.

(h)  Receivables

Receivables  from  contracts  with  customers,  loans, 
and  other  receivables  are  stated  at  their  amortised 
cost  less  allowances  for  expected  credit  losses. 
Receivables  from  contracts  with  customers  are 
recognised  at  the  time  the  goods  are  delivered  to 
the  customer,  as  this  is  the  point  in  time  that  the 
consideration  is  unconditional  because  only  the 
passage  of  time  is  required  before  the  payment  is 
due.  Other  receivables  are  recognised  when  the 
entity  becomes  party  to  the  contractual  provisions 
of the asset.

The  group  applies  the  simplified  expected  credit 
loss  model  prescribed  in  AASB  9  to  determine 
an  allowance  for  expected  credit  losses  on  its 
receivables  from  contracts  with  customers  and 
its  other  receivables.  Under  this  approach,  the 
lifetime  expected  credit  losses  are  estimated  using 
a provision matrix based on historical rates of losses 
observed  on  similar  assets,  as  adjusted  for  the 
group’s forecasts of future economic conditions

The measurement of expected credit losses reflects 
the group’s ‘expected rate of loss’, which is a product 
of the probability of default and the loss given default, 
and  its  ‘exposure  at  default’,  which  is  typically  the 
carrying amount of the relevant asset. In determining 
the  allowance  for  expected  credit  losses,  the  group 
has  consideration  to  expected  recoveries  through 
collateral  or  trade  credit  insurance  arrangements. 
The  group  has  identified  contractual  payments 
more  than  90  days  past  due  as  default  events  for 
the  purpose  of  measuring  expected  credit  losses. 
These  default  events  have  been  selected  based  on 
the  company’s  historical  experience.  Receivables 
are written off when they exceed 150 days past due 
and have been submitted to the group’s trade credit 
insurer for processing. 

49

Notes to the financial statements
2.  Significant accounting policies  continued 

(i) 

Inventories

Inventories  are  stated  at  the  lower  of  cost  and  net 
realisable value.  Net realisable value is the estimated 
selling  price  in  the  ordinary  course  of  business, 
less  the  estimated  costs  of  completion  and  selling 
expenses.  Cost is calculated using the average cost 
method  and  includes  direct  and  allocated  costs 
incurred  in  acquiring  the  inventories  and  bringing 
them  to  their  present  location  and  condition.    A 
provision  is  recognised  when  there  is  objective 
evidence  that  the  group  will  not  be  able  to  sell  the 
inventory at normal reseller pricing.  

(j)  Cash and cash equivalents

Cash  and  cash  equivalents  in  the  statement  of 
financial  position  comprise  of  cash  at  bank  and 
in  hand  and  short-term  deposits  with  a  maturity 
of  60  days  or  less  that  are  readily  convertible  to 
known  amounts  of  cash  and  which  are  subject  to 
insignificant risks of change in values.

(l) 

Intangible assets 

(i)  Goodwill

Goodwill  acquired  in  a  business  combination 
is  initially  measured  at  cost  of  the  business 
combination being the excess of the consideration 
transferred over the fair value of the identifiable 
net  assets  acquired  and  liabilities  assumed.  
After initial recognition, goodwill is measured at 
cost less any accumulated impairment losses.

(ii)  Other intangible assets

Other  intangible  assets  that  are  acquired  by 
the  group  are  stated  at  cost  less  accumulated 
amortisation (see below) and impairment losses 
(see  accounting  policy  (m)).  The  group’s  other 
intangible  assets  represent  software  assets 
purchased by the entity or developed by a third 
party,  and  customer  and  supplier  relationships 
acquired 
combination 
transactions.

business 

through 

(k)  Property, plant and equipment

(iii)  Subsequent expenditure

on 

expenditure 

Subsequent 
capitalised 
intangible  assets 
is  capitalised  only  when 
future  economic  benefits 
increases  the 
it 
embodied in the specific asset to which it relates.  
All other expenditure is expensed as incurred.

(iv)  Amortisation

Amortisation  is  charged  to  net  income  on  a 
straight-line  basis  over  the  estimated  useful 
lives  of  intangible  assets  unless  such  lives  are 
indefinite.    Goodwill  and  intangible  assets  with 
an indefinite useful life are systematically tested 
for  impairment  at  each  balance  date.    Other 
intangible  assets  are  amortised  from  the  date 
they  are  available  for  use  over  their  estimated 
useful lives.

impairment 

Items  of  property,  plant  and  equipment  are  stated 
at  cost  less  accumulated  depreciation  (see  below) 
and 
losses  (see  accounting  policy 
(m)).    Where  parts  of  an  item  of  property,  plant 
and  equipment  have  different  useful  lives,  they  are 
accounted  for  as  separate  items  of  property,  plant 
and equipment. 

Depreciation is charged to net income on a straight-
line basis over the estimated useful lives of each part 
of  an  item  of  property,  plant  and  equipment.  The 
estimated useful lives in the current and comparative 
periods are as follows: 

Leasehold improvements

3–5 years

Plant and equipment

2–3 years

The  residual  value,  useful  life  and  depreciation 
method  applied  to  an  asset  are  reassessed  at  least 
annually. An item of property, plant and equipment 
is  derecognised  upon  disposal  or  when  no  further 
future  economic  benefits  are  expected  from  its  use 
or disposal.

50

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

(m)  Impairment

(n)  Trade and other payables

The carrying amounts of the group’s property, plant 
and equipment and intangible assets, are reviewed 
at each balance date to determine whether there is 
any indication of impairment.  If any such indication 
exists,  the  asset’s  recoverable  amount  is  estimated 
(see below).

intangible  assets  that  have  an 
For  goodwill, 
indefinite  useful  life  and  intangible  assets  that  are 
not yet available for use, the recoverable amount is 
estimated at each balance date.

An  impairment  loss  is  recognised  whenever  the 
carrying  amount  of  an  asset  or  its  cash-generating 
unit  exceeds  its  recoverable  amount.    Impairment 
losses are recognised in net income.

Impairment  losses  recognised  in  respect  of  cash-
generating  units  are  allocated  first  to  reduce  the 
carrying  amount  of  any  goodwill  allocated  to  cash-
generating units (group of units) and then, to reduce 
the  carrying  amount  of  the  other  assets  in  the  unit 
(group of units) on a pro-rata basis.

Calculation of recoverable amount

The  recoverable  amount  of  property,  plant  and 
equipment  and  intangible  assets  is  the  greater  of 
their  fair  value  less  costs  to  sell  or  value  in  use.    In 
assessing  value  in  use,  the  estimated  future  cash 
flows  are  discounted  to  their  present  value  using  a 
pre-tax  discount  rate  that  reflects  current  market 
assessments  of  the  time  value  of  money  and  the 
risks  specific  to  the  asset.    For  an  asset  that  does 
not  generate  largely  independent  cash  inflows,  the 
recoverable  amount  is  determined  for  the  cash-
generating unit to which the asset relates.

Impairment losses, other than in respect of goodwill, 
are  reversed  when  there  is  an  indication  that  the 
impairment  loss  may  no  longer  exist  and  there  has 
been a change in the estimate used to determine the 
recoverable amount.  An impairment loss in respect 
of goodwill is not reversed.

An  impairment  loss  is  reversed  only  to  the  extent 
that the asset’s carrying amount does not exceed the 
carrying amount that would have been determined, 
net of depreciation or amortisation, if no impairment 
loss had been recognised.

Trade and other payables are stated at their amortised 
cost. Trade payables are non-interest bearing and are 
normally settled on average between 30 day and 45 
day  terms.    They  represent  liabilities  for  goods  and 
services  provided  to  the  group  prior  to  the  end  of 
the financial year that are unpaid and arise when the 
group becomes obliged to make future payments in 
respect of the purchase of these goods and services.

(o) 

Interest-bearing loans and borrowings

Interest-bearing  borrowings  are  recognised  initially 
at fair value of the consideration received less related 
transaction costs.  Subsequent to initial recognition, 
interest-bearing borrowings are stated at amortised 
cost applying the effective interest method.

(p)  Provisions and employee leave benefits

(i)  Provisions 

Provisions  are  recognised  when  the  group  has 
a  present  obligation  (legal  or  constructive)  as 
a  result  of  a  past  event,  it  is  probable  that  an 
outflow  of  resources  embodying  economic 
benefits will be required to settle the obligation 
and  a  reliable  estimate  can  be  made  of  the 
amount of the obligation.

When  the  group  expects  some  or  all  of  a 
provision  to  be  reimbursed,  for  example  under 
an  insurance  contract,  the  reimbursement  is 
recognised as a separate asset but only when the 
reimbursement is virtually certain. The expense 
relating  to  any  provision  is  presented  in  net 
income net of any reimbursement.

Provisions are measured at the present value of 
management’s best estimate of the expenditure 
required  to  settle  the  present  obligation  at 
the  balance  date  using  a  discounted  cash  flow 
methodology. The risks specific to the provision 
are  factored  into  the  cash  flows  and  as  such 
a  risk-free  government  bond  rate  relative  to 
the  expected  life  of  the  provision  is  used  as  a 
discount  rate.  If  the  effect  of  the  time  value  of 
money  is  material,  provisions  are  discounted 
using  a  current  pre-tax  rate  that  reflects  the 
time value of money and the risks specific to the 
liability.

51

Notes to the financial statements
2.  Significant accounting policies  continued 

(ii)  Long-term service benefits

(s)  Leases

The  group’s  net  obligation  in  respect  of  long-
term  service  benefits  is  the  amount  of  future 
benefit that employees have earned in return for 
their service in the current and prior periods.  The 
obligation  is  calculated  using  expected  future 
increases  in  wage  and  salary  rates  including 
related on-costs and expected settlement dates, 
and  is  discounted  using  the  rates  attached  to 
high quality corporate bonds at the balance date 
which  have  maturity  dates  approximating  the 
terms of the group’s obligations.

(iii)  Wages, salaries, annual leave and sick leave

Liabilities  for  employee  benefits  for  wages, 
salaries and annual leave that are expected to be 
wholly settled within 12 months of the reporting 
date  represent  present  obligations  resulting 
from  employees’  services  provided  to  reporting 
date,  and  are  calculated  using  undiscounted 
amounts  based  on  remuneration  wage  and 
salary  rates  that  the  group  expects  to  pay  as  at 
reporting  date  including  related  on-costs,  such 
as worker’s remuneration insurance and payroll 
tax.  Amounts not expected to be wholly settled 
within  12  months  are  carried  at  a  net  present 
value  determined  in  the  same  manner  as  long 
service  leave  benefits  described  in  note  2(m)
(ii).  Expenses  for  non-accumulating  sick  leave 
are  recognised  when  the  leave  is  taken  and  are 
measured at the rates paid or payable.

(q)  Share based payment transactions

The group provides incentives to KMP in the form of 
share  based  payments.    There  are  currently  share 
based payment plans in place for the KMP.  The cost 
of  share  based  payments  with  KMP  is  measured  by 
reference to the fair value of the equity instrument at 
the date at which they are granted (refer note 21 for 
further details). 

(r)  Share capital

Ordinary shares are classified as equity.  Incremental 
costs directly attributable to the issue of new shares 
or options are shown in equity as a deduction, net of 
tax, from the proceeds.

52

Leases  are  recognised  as  a  right-of-use  asset  and 
a  corresponding  liability  at  the  date  at  which  the 
leased  asset  is  available  for  use  by  the  group.  Each 
lease payment is allocated between the liability and 
finance cost. The finance cost is charged to profit or 
loss over the lease period so as to produce a constant 
periodic rate of interest on the remaining balance of 
the liability for each period. The right-of-use asset is 
depreciated over the shorter of the asset’s useful life 
and the lease term on a straight-line basis.

Assets and liabilities arising from a lease are initially 
measured on a present value basis. Lease liabilities 
include the net present value of the following lease 
payments:

 •

 •

 •

 •

 •

Fixed  payments  (including  in-substance  fixed 
payments), less any lease incentives receivable

Variable  lease  payments  that  are  based  on  an 
index or a rate

Amounts  expected  to  be  payable  by  the  group 
under residual value guarantees

The  exercise  price  of  a  purchase  option  if  the 
group  is  reasonably  certain  to  exercise  that 
option, and

Payments of penalties for terminating the lease, 
if  the  lease  term  reflects  the  group  exercising 
that option.

The 
lease  payments  are  discounted  using  the 
interest rate implicit in the lease. If that rate cannot 
be  determined,  the  group’s  incremental  rate  of 
borrowing  is  used,  being  the  rate  that  the  group 
would have to pay to borrow the funds necessary to 
obtain an asset of similar value in a similar economic 
environment with similar terms and conditions.

Right-of-use assets are measured at cost comprising 
the following:

 •

 •

 •

 •

The amount of the initial measurement of lease 
liability

Any  lease  payments  made  at  or  before  the 
commencement  date  less  any  lease  incentives 
received

Any initial direct costs, and

Restoration costs

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Payments  associated  with  short-term  leases  and 
leases  of  low-value  assets  are  recognised  on  a 
straight-line  basis  as  an  expense  in  profit  or  loss. 
Short-term  leases  are  leases  with  a  lease  term  of 
12  months  or  less.  Low-value  assets  comprise  IT 
equipment and small items of office furniture.

(t) 

Income tax

Current tax assets and liabilities for the current and 
prior periods are measured at the amount expected to 
be recovered from or paid to the taxation authorities 
based  on  the  current  period’s  taxable  income.    The 
tax rates and tax laws used to compute the amount 
are those that are enacted or substantively enacted 
by the reporting date.

Deferred  tax  is  provided  using  the  statement  of 
financial  position  method,  providing  for  temporary 
differences between the carrying amounts of assets 
and 
liabilities  for  financial  reporting  purposes 
and  the  amounts  used  for  taxation  purposes.    The 
following  temporary  differences  are  not  provided 
for  -  initial  recognition  of  goodwill,  the  initial 
recognition of assets or liabilities that affect neither 
accounting  nor  taxable  profit,  and  differences 
relating to investments in subsidiaries to the extent 
that they will probably not reverse in the foreseeable 
future.  The amount of deferred tax provided is based 
on the expected manner of realisation or settlement 
of the carrying amount of assets and liabilities, using 
tax  rates  enacted  or  substantively  enacted  at  the 
balance date.

A deferred tax asset is recognised only to the extent 
that it is probable that future taxable profits will be 
available  against  which  the  asset  can  be  utilised.  
Deferred  tax  assets  are  reduced  to  the  extent  that 
it  is  no  longer  probable  that  the  related  tax  benefit 
will be realised. Deferred tax assets and deferred tax 
liabilities are offset only if a legally enforceable right 
exists to set off current tax assets against current tax 
liabilities  and  the  deferred  tax  assets  and  liabilities 
relate  to  the  same  taxable  entity  and  the  same 
taxation authority.

Financial Report

Tax consolidation

The  Company  and 
its  wholly-owned  Australian 
resident subsidiaries have formed a tax-consolidated 
entity with effect from 1 July 2003 and are therefore 
taxed  as  a  single  entity  from  that  date.    The  head 
entity  within  the  tax-consolidated  entity  is  Cellnet 
Group Limited.

Current  tax  expense/income,  deferred  tax  liabilities 
and  deferred  tax  assets  arising  from  temporary 
differences  of  the  members  of  the  tax-consolidated 
entity  are  recognised  in  the  separate  financial 
statements  of  the  members  of  the  tax-consolidated 
entity  using  the  ‘separate  taxpayer’  within  the 
consolidated  entity  approach.  Deferred  tax  assets 
and deferred tax liabilities are measured by reference 
to  the  carrying  amounts  in  the  separate  financial 
statements of each entity and the tax values applied 
under tax consolidation.

Any  current  tax  liabilities  (or  assets)  and  deferred 
tax assets arising from unused tax losses or unused 
tax  credits  of  the  subsidiaries  are  assumed  by  the 
head  entity  in  the  tax  consolidated  entity  and  are 
recognised  as  amounts  payable  /  (receivable)  to  / 
(from)  other  entities  in  the  tax-consolidated  entity 
in  conjunction  with  any  tax  funding  arrangement 
amounts  (refer  below).    Any  difference  between 
these amounts is recognised by the Company as an 
equity contribution or distribution.

The  Company  recognises  deferred 
tax  assets 
arising  from  unused  tax  losses  and  unused  tax 
credits  of  the  tax-consolidated  entity  to  the  extent 
that  it  is  probable  that  future  taxable  profits  of  the 
tax-consolidated  entity  will  be  available  against 
which  the  asset  can  be  utilised.    Any  subsequent 
period  adjustments  to  deferred  tax  assets  arising 
from unused tax losses and unused tax credits as a 
result  of  revised  assessments  of  the  probability  of 
recoverability are recognised by the head entity only.

The head entity, in conjunction with other members 
of the tax-consolidated entity, has entered into a tax 
funding  arrangement  which  sets  out  the  funding 
obligations  of  members  of  the  tax-consolidated 
entity  in  respect  of  tax  amounts.    The  tax  funding 
arrangements  require  payments  to  /  (from)  the 
head entity equal to the current tax liability / (asset) 

53

Notes to the financial statements
2.  Significant accounting policies  continued 

assumed by the head entity and any tax-loss or tax 
credit  related  deferred  tax  asset  assumed  by  the 
head entity, resulting in the head entity recognising 
an inter-entity payable / (receivable) equal in amount 
to the tax liability / (asset) assumed. The inter-entity 
payable / (receivable) is at call.

Contributions  to  fund  the  current  tax  liabilities  are 
payable  as  per  the  tax  funding  arrangement  and 
reflect  the  timing  of  the  head  entity’s  obligation  to 
make payments for tax liabilities to the relevant tax 
authorities.

(u)  Goods and services tax

Revenue, expenses and assets are recognised net of 
the amount of goods and services tax (GST), except 
where the amount of GST incurred is not recoverable 
from the taxation authority.  In these circumstances, 
the GST is recognised as part of the cost of acquisition 
of the asset or as part of the expense.

Receivables and payables are stated with the amount 
of GST included.  The net amount of GST recoverable 
from,  or  payable  to,  the  relevant  taxation  authority 
is  included  as  a  current  asset  or  liability  in  the 
statement of financial position.

Cash  flows  are  included  in  the  statement  of  cash 
flows  on  a  gross  basis.    The  GST  components  of 
cash  flows  arising  from  investing  and  financing 
activities  which  are  recoverable  from,  or  payable 
to,  the  relevant  taxation  authority  are  classified  as 
operating cash flows.

(v)  Critical accounting estimates and judgements

Management discusses with the Audit Committee the 
development, selection and disclosure of the group’s 
critical  accounting  judgements  and  estimates  and 
the application of these policies and estimates.  The 
estimates  and  judgements  that  have  a  significant 
risk of causing a material adjustment to the carrying 
amounts  of  assets  and  liabilities  within  the  next 
financial year are discussed below. 

54

Revenue recognition

As described in note 2(f) revenue is recognised net of 
expected sales returns, incentives and rebates offered 
to  customers.  Management  applies  the  expected 
value  method  in  making  estimates  of  the  amounts 
of  incentives  and  rebates  outstanding  and  the 
value of expected returns (including any associated 
right  to  returned  goods  asset)  as  at  balance  date 
based  on  customer  trading  and  claim  history,  the 
terms  of  underlying  contractual  arrangements,  and 
historical  rates  of  product  return.  Such  estimates 
involve  the  use  of  management’s  judgement  and 
the actual amount of incentives and rebates settled, 
and products returned, may vary from the amounts 
accrued at balance date.

Valuation of consideration paid and net assets 
acquired in business combinations

Consideration  paid  and  net  assets  acquired  in 
business  combination  transactions  are  recognised 
at  their  acquisition  date  fair  values,  as  outlined 
in  Note  23  (net  assets  acquired)  and  Note  4  (fair 
value  of  contingent  consideration).  The  most 
significant judgements and assumptions are made in 
determining  the  fair  value  of  identifiable  intangible 
assets 
relationships) 
and  contingent  consideration  payable.  These 
assumptions  include  forecast  cash  flows  (including 
growth  rates),  probability  weightings  applied  to 
different earn-out scenarios, customer and supplier 
attrition  rates,  contributory  asset  charges  and 
discount rates.  

(customer  and 

supplier 

Impairment assessment for cash-generating units 
containing goodwill

The group completes an impairment assessment on 
cash-generating units to which goodwill is allocated 
on  an  annual  basis,  or  otherwise  where  there  are 
indicators  that  CGU  assets  may  be  impaired.  This 
assessment  involves  comparison  of  the  value-in-
use  of  a  cash-generating  unit  to  its  carrying  value. 
There  are  a  number  of  assumptions  made  in  the 
determination of value-in-use, which are outlined in 
detail in note 14(b). 

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

Impairment losses for stock on hand

Expected credit loss allowances on trade receivables 

The  group’s  inventory  is  exposed  to  a  risk  of 
obsolescence. A provision for obsolescence is raised 
where  there  is  evidence  suggesting  that  the  net 
realisable value of inventory is less than its cost to the 
group. Management relies on inventory ageing data, 
days stock on hand (based on recent sales data), and 
future  sales  forecasts  in  determining  the  required 
provision against inventory at an individual product 
level. Note 7 discloses the amount of stock which has 
been scrapped throughout the course of the year, or 
which has been written down to net realisable value 
in accordance with the policy outlined in note 2 (i).

Share based payments

The  group  measures  the  cost  of  equity-settled 
transactions with employees by reference to the fair 
value of the equity instruments at the date at which 
they  are  granted.    The  fair  value  is  determined  by 
management  using  a  binomial  model.    The  related 
assumptions are detailed in note 21.  The accounting 
estimates and assumptions relating to equity-settled 
share-based  payments  will  have  no  impact  on  the 
carrying amounts of assets and liabilities, or on profit 
or loss, within the next annual reporting period.

Recovery of deferred tax assets 

Deferred tax assets are recognised for tax losses and 
deductible temporary differences to the extent that 
management considers that it is probable that future 
taxable profits will be available to utilise temporary 
differences  and  recognised  tax  losses.    Where  the 
group  has  made  a  taxable  loss  in  the  current  or 
preceding year, a deferred tax asset for carry forward 
tax losses is only recognised to the extent that there 
is  convincing  other  evidence  that  sufficient  taxable 
profit will be available against which the recognised 
unused  tax 
losses  can  be  utilised.  Significant 
judgement  was  required  to  determine  the  amount 
of deferred tax assets that can be recognised, based 
upon  the  probability  weighted  forecasts  of  future 
taxable profits over the next three years.

The  group  recognises  an  allowance  for  expected 
credit  losses  on  its  trade  receivables.  The  basis  for 
determination  of  this  allowance  is  as  described  in 
note 2(h). There are a number of assumptions made 
in  the  determination  of  the  allowance  for  expected 
credit losses, which are outlined in detail in note 11.

(w)  Earnings per share 

The  group  presents  basic  and  diluted  earnings  per 
share (EPS) data for its ordinary shares. Basic EPS is 
calculated by dividing the profit or loss attributable 
to  ordinary  shareholders  of  the  Company  by  the 
weighted  average  number  of  ordinary  shares 
outstanding  during  the  period.  Diluted  EPS 
is 
determined by adjusting the profit or loss attributable 
to ordinary shareholders and the weighted average 
number of ordinary shares outstanding for the effects 
of  all  dilutive  potential  ordinary  shares.  Potential 
ordinary  shares  shall  be  treated  as  dilutive  when 
their conversion to ordinary shares would decrease 
earnings  per  share  or  increase  loss  per  share  from 
continuing operations

(x)  Government grants 

Government  grants  are  recognised  when  there  is 
reasonable  certainty  that  the  grant  will  be  received 
and  all  grant  conditions  are  met.  Grants  relating  to 
expense  items  are  recognised  as  income  over  the 
periods necessary to match the grant to the costs they 
are  compensating.  Grants  relating  to  depreciable 
assets  are  credited  to  deferred  income  and  are 
recognised in profit or loss over the period and in the 
proportions in which depreciation expense on those 
assets is recognised.

Government  grants  include  amounts  received  or 
receivable under the Australian Federal Government’s 
JobKeeper Payment Scheme, and the New Zealand 
Federal  Government’s  Job  Subsidy  Scheme,  which 
provides a temporary subsidy to eligible businesses 
significantly  affected  by  coronavirus  (COVID-19). 
Wage  subsidies  received  have  been  offset  against 
the  related  employee  benefits  expense 
in  the 
statement  of  comprehensive  income.  The  amount 
of these subsidies received during the year has been 
disclosed in note 7.

55

Notes to the financial statements
3.  Financial risk management objectives and policies 

3.  Financial risk management 
objectives and policies

The  group’s  principal  financial  instruments  comprise 
of  receivables,  payables,  cash  and  short-term  deposits, 
interest  bearing  loans,  lease  liabilities  and  forward 
foreign currency contracts.

Risk exposures and responses

The  group  manages  its  exposure  to  key  financial  risks, 
including  interest  and  currency  risk  in  accordance 
with  the  group’s  financial  risk  management  policy. 
The  objective  of  this  policy  is  to  support  the  delivery 
of  the  group’s  financial  targets  whilst  protecting  future 
financial security.

The group enters into derivative transactions, principally 
forward  currency  exchange  contracts.  The  purpose  is 
to  manage  the  currency  risks  arising  from  the  group’s 
operations.  The  main  risks  arising  from  the  group’s 
financial  instruments  are  interest  rate  risk,  foreign 
currency  risk,  credit  risk  and  liquidity  risk.  The  group 
uses different methods to measure and manage different 
types  of  risks  to  which  it  is  exposed.  These  include 
monitoring levels of exposure to interest rate and foreign 
exchange  risk  and  assessment  of  market  forecasts 
for  interest  rate  and  foreign  exchange  prices.  Ageing 
analysis  and  monitoring  of  specific  credit  allowances 
are  undertaken  to  manage  credit  risk.  Liquidity  risk 
is  monitored  through  using  future  rolling  cash  flow 
forecasts.

Primary  responsibility  for  identification  and  control  of 
financial  risks  rests  with  the  Audit  &  Risk  Committees 
under the authority of the Board. The Board reviews and 
agrees policies for managing each of the risks identified 
below, 
including  the  setting  of  limits  for  forward 
currency  contracts,  credit  allowances  and  future  cash 
flow forecast projections.

Interest rate risk

The  group’s  exposure  to  market  interest  rates  relates 
solely  to  the  group’s  short-term  cash  deposits  and 
interest  bearing  loans  and  borrowings  as  disclosed  in 
note 10 and 17.

Cash and cash 
equivalents

Interest bearing loans 
and borrowings

Note

10

17

2021

$000

6,999

2020

$000

6,936

(8,359)

(10,292)

(1,360)

(3,356)

The group frequently analyses its interest rate exposure.  
Within  this  analysis  consideration  is  given  to  potential 
renewals  of  existing  positions,  alternative  hedging 
positions and the mix of fixed and variable interest rates.

The following sensitivity analysis is based on the interest 
rate risk exposures in existence at the reporting date.

At 30 June 2021, if interest rates had moved as illustrated 
in the table below, with all other variables held constant, 
post-tax profit and net assets would have been affected 
as follows:

Post tax profit
higher/(lower)

Net assets 
higher/(lower)

2021

$000

2020

$000

2021

$000

2020

$000

(10)

(23)

(10)

(23)

5

12

5

12

Consolidated

+1% (100 basis 
points) (2020: 1%)

-0.5% (50 basis 
points) (2020: 0.5%)

The movements in profit are due to higher / lower cash receipts / payments from 
variable rate net interest bearing balances.

56

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Foreign currency risk

The  group  is  exposed  to  foreign  currency  risk  on  sales 
and purchases that are denominated in a currency other 
than Australian dollars.  The currencies giving rise to risk 
are primarily U.S dollars and New Zealand dollars.

The group enters into forward foreign exchange contracts 
to  hedge  certain  anticipated  purchase  commitments 
in  foreign  currencies  (principally  U.S 
denominated 
dollars).  The terms of these commitments are no more 
than  45  days.    It  is  the  group’s  policy  not  to  enter  into 
forward contracts until a firm commitment is in place.

The  group  has  subsidiaries  with  function  currencies 
of  New  Zealand  and  United  States  dollars.  There  are 
currently  no  hedges  in  place  to  mitigate  the  foreign 
currency risk for these subsidiaries.

into 

forward 

Entering 
foreign  currency  exchange 
contracts  minimises  the  risk  of  sharp  fluctuations 
in  foreign  exchange  rates  and  allows  for  better  cash 
flow  management  in  relation  to  paying  international 
suppliers.  At balance date, the group had the following 
exposure to US$ foreign currency that is not designated 
as cash flow hedges:

2021

2020

USD $000

USD $000

98

98

244

244

Financial assets

Trade and other receivables

Financial liabilities

Trade and other payables

(2,359)

(1,608)

Forward foreign currency 
contracts*

Net exposure

(118)

(3,949)

(2,477)

(2,379)

(5,557)

(5,313)

*Denotes the amount of USD to be exchanged at the forward exchange rate.

Financial Report

At  30  June  2021,  had  the  Australian  dollar  moved,  as 
illustrated  in  the  table  below,  with  all  other  variables 
held constant, post-tax profit and other comprehensive 
income would have been affected as follows:

Post tax profit
higher/(lower)

2021

$000

2020

$000

Net assets 
higher/(lower)

2021

$000

2020

$000

206

579

206

579

(251)

(707)

(251)

(707

Consolidated

AUD / USD +10% 
(2020: +10%)

AUD / USD -10% 
(2020: -10%)

Significant assumptions:

-  The reasonably possible movement was calculated by taking the USD spot rate 
as at balance date, moving the spot rate by the reasonably possible movements 
and then re-converting the USD into AUD with the ‘new spot rate’.  This amount 
was then tax effected. This methodology reflects the translation methodology 
undertaken by the group.

Credit Risk

Credit risk represents the loss that would be recognised 
if  counterparties  failed  to  perform  as  contracted.    The 
maximum  exposure  to  credit  risk  on  financial  assets  of 
the group is the carrying amount, net of any allowance 
for  expected  credit  losses,  as  disclosed  in  the  maturity 
analysis  table  below.  The  group  mitigates  this  risk 
by  adopting  procedures  whereby  it  only  deals  with 
creditworthy  customers.  Wherever  possible  the  group 
also insures debtors that have an approved credit limit 
of  greater  than  $5,000  through  trade  credit  insurance.  
Where  possible  trade  receivables  that  are  greater  than 
$5,000 are insured up to 90% of the approved credit limit, 
with a $5,000 excess payable per claim. Details regarding 
the  determination  of  the  allowance  for  expected  credit 
losses are contained in note 11(a).

Liquidity risk

Liquidity  risk  arises  from  both  the  financial  liabilities 
and  lease  liabilities  of  the  group  and  the  group’s 
subsequent  ability  to  meet  its  obligations  to  repay  its 
financial liabilities as and when they fall due. The group’s 
objective is to maintain a balance between continuity of 
at cash funding and short-term fixed cash deposits.  The 
group manages its liquidity risk by monitoring the total 
cash inflows and outflows expected on a daily basis.

57

Notes to the financial statements
3.  Financial risk management objectives and policies continued 

Maturity analysis of financial assets, financial liabilities and lease liabilities based on management’s expectation is presented 
below.

Financial assets

Cash and cash equivalents

Trade and other receivables

Derivative financial instruments

Financial liabilities

Trade and other payables

Interest bearing loans and borrowings

Lease liabilities

Net inflow / (outflow)

Liquid financial assets

Cash and cash equivalents

Trade and other receivables

Derivative financial instruments

Financial liabilities

Trade and other payables

Interest bearing loans and borrowings

Lease liabilities

Net inflow / (outflow)

Carrying 
Value 
$000

Total 
contractual 
cash flows

Note

6 months  
or less

6 – 12 
 months

1 – 5 
years

2021

10

11

18

15

17

10

11

18

15

17

6,999

13,161

-

-

-

13,161

13,161

-

-

20,160

13,161

13,161

(10,073)

(10,073)

(10,073)

(8,359)

(8,359)

(8,359)

(18,432)

(18,432)

(18,432)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(481)

1,247

(512)

(186)

(5,783)

(5,457)

(59)

(59)

(267)

(267)

2020

Carrying 
Value 
$000

Total 
contractual 
cash flows

6 months  
or less

6 – 12 
 months

1 – 5 
years

6,936

15,027

37

-

-

15,027

15,027

37

37

22,000

15,064

15,064

(11,905)

(11,905)

-

(10,292)

(10,374)

(8,897)

(22,197)

(22,279)

(8,897)

(780)

(977)

(842)

(225)

(8,057)

(5,942)

-

-

-

-

-

(227)

(227)

(166)

(393)

-

-

-

-

-

(1,250)

(1,250)

(451)

(1,701)

58

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

4.  Fair Value Measurement

The fair values together with the carrying amounts of financial assets and financial liabilities shown in the statement of financial 
position are outlined in the table below. For short term trade receivables and payables with a maturity date of less than one 
year, the carrying amount, as adjusted for any allowances for impairment, is deemed to reflect the fair value.

2021

2020

Note

Carrying amount 
$000

Fair value 
$000

Carrying amount 
$000

Fair value 
$000

Amortised cost

Cash and cash equivalents

Trade and other receivables

Trade and other payables

Borrowings

Fair value through profit or loss

Contingent consideration payable

Derivative financial instruments

10

11 

15 

17

15

18

6,999

13,161

(10,073)

(8,359)

-

-

6,699

13,161

(10,073)

(8,359)

-

-

1,728

1,728

6,936

15,027

(11,905)

(10,292)

495

37

(197)

6,936

15,027

(11,905)

(10,292)

495

37

(197)

Fair value hierarchy

Outlined below are the judgements and estimates made 
in determining the fair value of assets and liabilities that 
are  recognised  and  measured  at  fair  value.  To  provide 
an indication about the reliability of the inputs used in 
determining fair value, the group has classified its assets 
and liabilities into the three levels prescribed under the 
accounting standards, as follows:

Level 1:  The  fair  value  of  financial  instruments  traded 
in  active  markets  is  based  on  quoted  market 
prices at the end of the reporting period.

Level 2:  The fair value of financial instruments that are 
not  traded  in  an  active  market  is  determined 
using valuation techniques which maximise the 
use of observable market data and rely as little 
as possible on entity-specific estimates. That is, 
all valuation inputs are observable.

Level 3:  If  one  or  more  of  the  significant  inputs  is 
not  based  on  observable  market  data,  the 
instrument is included in level 3.

The  only  balances  on  the  group’s  balance  sheet  which 
is  measured  at  fair  value  are  forward  foreign  exchange 
contracts  (refer  note  18),  and  contingent  consideration 
payable  (refer  note  15).  The  fair  value  of  forward 
foreign exchange contracts is determined using forward 
exchange rates at the balance sheet date. Such fair value 
measurement is included in level 2, as it is based on an 
observable input.

surrounding 

expectations 

The  fair  value  of  contingent  consideration  is  calculated 
based  on  a  probability  weighted  assessment  of 
the 
management’s 
performance  targets  outlined  below.  Key  inputs  into 
the  valuation 
factors 
which  are  determined  based  on  forecast  future  cash 
flows  and  margins,  which  are  unobservable  (Level  3 
inputs).  Details  of  the  assumptions  made  in  valuing 
contingent consideration liabilities in respect of business 
combinations described in note 23 are as follows:

include  scenario  probability 

59

Notes to the financial statements
4.  Fair Value Measurement  continued 

PowerGuard

Performance Distribution

Contingent consideration consisted of contractual earn-
out  arrangements  based  on  the  financial  performance 
of  the  Powerguard  business  over  the  FY20  and  FY21 
financial years. These arrangements granted the vendor 
an  entitlement  to  25%  of  the  gross  profit  generated 
above a gross profit floor of $600,000 per financial year.

At the conclusion of the earn-out period, being 30 June 
2021,  the  group  has  assessed  that  the  earn-out  targets 
as described above have not been met and the liability 
has been valued at $nil as at 30 June 2021, resulting in a 
gain on remeasurement of the contingent liability in the 
current financial year of $131,000, being the value of the 
contingent  consideration  liability  recognised  as  at  the 
comparative balance date of 30 June 2020.

The  fair  value  of  the  contingent  consideration  liability 
at  both  the  acquisition  date  and  at  30  June  2020  was 
$131,000.  This  amount  was  prepaid  at  the  acquisition 
date  and  was  recognised  as  both  a  liability  and 
prepayment at 30 June 2020. The valuation of contingent 
consideration allowed for gross profit margins of $0.8m 
and  $1m  respectively  for  the  FY20  and  FY21  earn-out 
periods. At 30 June 2020 it was estimated that reasonably 
possible changes in these assumptions may result in an 
increase  or  decrease  in  the  fair  value  of  the  contingent 
consideration liability of up to $131,000.

Contingent consideration consisted of contractual earn-
out arrangements amounting to 35% of net profit before 
tax generated by the acquired business for a three year 
period subsequent to the acquisition date of 1 April 2020.

On 18 March 2021, the group entered into an agreement 
with  the  former  owner  of  the  Performance  Distribution 
business  whereby  a  payment  of  $100,000  was  made 
by  the  group  in  full  and  final  settlement  of  any  future 
contingent  consideration  liability  payable  under  the 
business  acquisition  agreement.  As  a  result  of  this 
liability 
arrangement,  the  contingent  consideration 
has been derecognised and a gain on settlement of the 
liability  amounting  to  $264,000  has  been  recorded  in 
profit and loss.

The  fair  value  of  the  contingent  consideration  liability 
at  both  the  acquisition  date  and  at  30  June  2020  was 
$364,000,  which  allowed  for  net  profit  before  tax  over 
the earn-out period of $1.115m, discounted at a rate of 
4.5%. At 30 June 2020 it was estimated that reasonably 
possible changes in these assumptions may result in an 
increase  or  decrease  in  the  fair  value  of  the  contingent 
consideration liability by $73,000.

60

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

5.  Operating segments

Identification of reportable segments

An operating segment is a component of an entity that 
engages  in  business  activities  from  which  it  may  earn 
revenues  and  incur  expenses  (including  revenues  and 
expenses relating to transactions with other components 
of the same entity), whose operating results are regularly 
reviewed by the entity’s chief operating decision maker 
(the  Chief  Executive  Officer)  to  make  decisions  about 
resources to be allocated to the segment and assess its 
performance and for which discrete financial information 
is available. 

Operating  segments  are  identified  by  management 

based  on  the  manner  in  which  products  are  sold.  The 
group  has  identified  three  operating  segments,  being 
Cellnet  Australia,  Cellnet  New  Zealand,  and  Turn  Left 
Distribution.  The  Cellnet  Australia  and  Cellnet  New 
Zealand  operating  segments  are  aggregated  into  the 
one  reportable  segment  (Cellnet),  based  on  the  similar 
economic  characteristics  that  exist  between  these  two 
segments, and similarities in the nature of products, type 
and  class  of  customer  for  these  products,  distributions 
regulatory 
similar  economic  and 
methods  and 
environments in Australia and New Zealand. 

Financial information for each of the group’s reportable segments is set out below:

June 2021

Australia

New Zealand

Total Revenue from contracts with customers

Other income

Profit before tax

Segment assets

Segment liabilities

June 2020

Australia

New Zealand

Total Revenue from contracts with customers

Other income

Profit before tax

Segment assets

Segment liabilities

Cellnet

$'000

56,541

16,293

72,834

22

1,675

34,076

16,037

64,566

13,339

77,905

-

(1,851)

34,710

17,834

Turn Left

$'000

Corporate and 
Eliminations

$'000

23,307

-

23,307

-

1,758

13,449

3,854

18,320

-

18,320

-

15

11,105

4,368

-

-

-

495

377

1,912

-

-

-

-

172

(126)

3,532

1,744

Total

$'000

79,848

16,293

96,141

517

3,810

49,437

19,891

82,876

13,339

96,225

172

(1,962)

49,347

23,946

61

Notes to the financial statements
6.  Other income 

6.  Other income

7. 

Items included in profit/(loss)

Fair value gain on revaluation 
of contingent consideration 
payable

Other income

Total other revenue

2021

$000

495

22

517

2020

$000

172

-

172

Increase / (decrease) in credit 
loss allowance

Loss on scrapping of / 
provisioning for obsolete 
inventory

Rent expense on short-term 
leases

Depreciation of right-of-use 
assets

Interest expense on lease 
liabilities

Government grants – wage 
subsidies1

Defined contribution employee 
superannuation expense

Share-based payments 
expense/(income)

Write-off of investment / 
receivables from associate 

Fair value (gains) / losses on FX 
derivatives

Net foreign exchange losses/
(gains)

2021

$000

2020

$000

819

149

1,801

2,751

-

438

31

113

362

40

(667)

(424)

579

250

-

-

618

(16)

454

109

(321)

(1,384)

1 During the year the group received $581,700 under the Australian government’s 
JobKeeper wage subsidy scheme, and $85,406 under the New Zealand 
government’s wage subsidy scheme. These amounts have been offset against 
employee benefits expense in the statement of comprehensive income.

62

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

2021

$000

65

-

(65)

-

2020

$000

80

(31)

362

411

8. 

Income Tax

(a)

Income tax expense / (benefit)

The major components to income tax are:

Current income tax charge 

Prior year under/over provision – current tax

Deferred income tax charge

Total income tax expense/(benefit) reported in net income

(b) Numerical reconciliation between aggregate tax expense / (benefit) recognised in net income and tax expense / (benefit) 

calculated per the statutory income tax rate.

A reconciliation between tax expense / (benefit) and the product of accounting profit / (loss) before income tax multiplied by the 
group’s applicable income tax rate is as follows:

Accounting profit/(loss) before tax

At the parent entity’s statutory income tax rate 30% (2020: 30%)

Adjustments in respect of income tax of previous years

Entertainment

Share-based payments

Effect of lower tax rate in New Zealand (28%)

Fair value gain on revaluation of contingent consideration payable

Other

Recognition of previously unrecognised tax losses

De-recognition of deferred tax assets for tax losses

Current year losses not recognised

Aggregate income tax expense / (benefit)

3,810

1,143

-

9

75

(3)

(149)

-

(1,075)

-

-

-

2021

$000

Consolidated

2021

$000

2020

$000

(1,962)

(589)

(31)

16

(5)

1

(52)

140

-

445

486

411

2020

$000

(c)

Recognised deferred tax assets and liabilities

Current tax 
liability

Deferred tax 
asset 

Current tax 
liability

Deferred tax 
asset

Opening balance

Tax paid

Charged to income / (expense)

Charged to equity

Prior year over / (under) provision

FX translation

Closing balance

(33)

51

(65)

-

-

(2)

(49)

2,750

-

65

-

-

-

2,815

(185)

197

(80)

-

31

4

(33)

3,055

-

(362)

57

-

-

2,750

63

Notes to the financial statements
8. 

Income Tax  continued 

Deferred income tax at 30 June relates to the following:

9.  Earnings per share

2021

$000

2020

$000

The following reflects the income used in the basic and 
diluted earnings per share computations:

Net deferred tax assets

Allowance for expected credit 
losses

Right of return liabilities (net of 
right to returned goods asset)

Lease liabilities (net of right-of-
use assets)

Employee provisions

Foreign exchange differences

Sundry accruals

Other

Inventory

Intangible assets

Tax losses carried forward

Net deferred tax asset

296

167

22

270

-

721

33

1,082

(873)

1,097

2,815

52

119

24

278

(18)

506

67

-

(991)

2,713

2,750

At  30  June  2021,  the  group  has  assessed  that  deferred 
tax assets recognised above relating to carried forward 
tax  losses  of  the  Australian  tax  consolidated  group 
are  recoverable.  This  assessment  is  based  on  forecast 
taxable  profits  over  a  three  year  period,  and  a  history 
of  profits  arising  in  all  but  one  (2020)  of  the  last  seven 
financial years. 

(d)  Tax losses not recognised

The  group  has  gross  tax  losses,  stated  in  the  reporting 
currency of Australian dollars, for which no deferred tax 
asset is recognised on the statement of financial position 
of $2,349,603 (Tax effected: $704,881) (2020: $5,932,482 
(Tax effected: $1,779,745) which are available indefinitely 
for  offset  against  future  gains  subject  to  meeting  the 
relevant statutory tests.

(a)

Earnings used in calculating earnings per share

2021

$000

2020

$000

For basic earnings per share:

Profit / (Loss) from 
continuing operations

Net profit/(loss) 
attributable to ordinary 
equity holders

For diluted earnings per share:

Profit / (loss) from 
continuing operations

Net profit/(loss) 
attributable to ordinary 
equity holders

3,810

(2,373)

3,810

(2,373)

3,810

(2,373)

3,810

(2,373)

2021

2020

No. 000

No. 000

(b) Weighted average number of shares

Weighted average 
number of shares (basic) 
at 30 June

Weighted average 
number of shares 
adjusted for effect of 
dilution

236,008

105,907

240,629

105,907

Potential  ordinary  shares  under  option  and  restricted 
shares  are  considered  non-dilutive  where  the  current 
share price is lower than the exercise price.

(c)

Earnings per share

Basic earnings per share 
(cents per share)

Diluted earnings per 
share (cents per share)

2021

$000

2020

$000

1.61

(2.24)

1.58

(2.24)

64

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

10.   Current assets – 

cash and cash equivalents

11.  Current assets – 

trade and other receivables

Cash at bank and in hand

2021

$000

6,999

6,999

2020

$000

6,936

6,936

Cash and funds held at bank earns interest at floating rates based on daily bank 
deposit rates.

Receivables from contracts 
with customers

Allowances for expected 
credit losses

Other receivables and 
prepayments

Carrying amount of trade 
and other receivables

2021

$000

2020

$000

13,283

13,875

(993)

12,290

(176)

13,699

871

1,328

13,161

15,027

(a)  Allowance for expected credit losses

As described in note 2(h), the group applies the simplified 
expected  credit  loss  model  prescribed  in  AASB  9  to 
determine an allowance for expected credit losses on its 
receivables from contracts with customers. To measure 
the  expected  credit  losses,  receivables  from  contracts 
with  customers  have  been  grouped  based  on  shared 
credit risk characteristics and the days past due.

The expected loss rates are based on the payment profiles 
for  sales  over  a  4-5  year  period  prior  to  30  June  2021 
and  30  June  2020  respectively,  and  the  corresponding 
historical  credit  losses  experienced  within  this  period. 
The  historical  loss  rates  are  adjusted  to  reflect  current 
and  forward  looking  macroeconomic  factors  affecting 
the  ability  of  customers  to  settle  the  receivables.  The 
group has identified retail trade industry output growth 
and retail sector gross margin trends as the most relevant 
factors, and accordingly adjusts the historical loss rates 
based on expected changes in these factors.

65

Notes to the financial statements
11.  Current assets – trade and other receivables  continued 

The tables below show the calculation of the expected credit loss provision for receivables from contracts with customers at 
both 30 June 2021 and 30 June 2020.

Current

0-30 days past 
due

31-60 days past 
due

Over 60 days 
past due

Other*

$000

$000

$000

$000

$000

1.01%

1,657

17

2.00%

12.82%

23.79%

487

10

1,723

221

1.49%

2.42%

16.70%

734

11

387

9

898

150

Total

$000

3.56%

13,283

993

1.27%

13,875

176

3,118

742

-

2,608

-

30 June 2021

Expected loss rates

Gross carrying 
amount

Loss allowance

30 June 2020

Expected loss rates

Gross carrying 
amount

Loss allowance

0.05%

6,298

3

0.06%

9,248

6

*There is a significant concentration of credit risk within a single customer account balance, which has different characteristics to the remainder of the groups trade receivables. For this reason 
the gross carrying value of this receivable and the related credit loss allowance have been disclosed separate from the group’s other receivables from contracts with customers.

The  closing 
loss  allowances  for  receivables  from 
contracts with customers as at 30 June 2021 reconcile to 
the opening loss allowance as follows:

12.  Current assets – inventories

At 1 July

Increase in loss allowances 
recognised in profit or loss

Receivables written off during 
the year as uncollectable

At 30 June

2021

$000

176

819

(2)

993

2020

$000

164

149

(137)

176

Stock on hand

Less: provision for obsolescence 

Total inventories at the lower 
of cost and net realisable value

2021

$000

19,561

(1,861)

2020

$000

18,646

(3,269)

17,700

15,377

66

Cellnet Group Limited and its consolidated entities Financial Report 2020–2113.  Non-current assets – property, plant and equipment

Reconciliation of the carrying amounts at the beginning and end of the period.

For the year ended 30 June 2021

At 1 July 2019 net of accumulated depreciation and impairment

Additions 

Disposals

Depreciation charge for the year

At 30 June 2021 net of accumulated depreciation and impairment

At 30 June 2021

Cost

Accumulated depreciation and impairment

Net carrying amount

For the year ended 30 June 2020

At 1 July 2019 net of accumulated depreciation and impairment

Additions 

Disposals 

Depreciation charge for the year

At 30 June 2020 net of accumulated depreciation and impairment

At 30 June 2020

Cost

Accumulated depreciation and impairment

Net carrying amount

Leasehold 

improvements Plant & Equipment

$000

$000

95

-

-

(14)

81

527

(446)

81

54

47

-

(6)

95

527

(432)

95

204

64

-

(56)

212

7,247

(7,035)

212

246

40

-

(82)

204

7,183

(6,979)

204

Financial Report

Total

$000

299

64

-

(70)

293

7,757

(7,464)

293

300

87

-

(88)

299

7,710

(7,411)

299

67

Notes to the financial statements
14.  Non-current assets - intangible assets  continued 

14.  Non-current assets - intangible assets

Software

Goodwill 

Customer relationships 

Supplier relationships 

Net carrying amount

(a)  Movements in intangible asset balances during the year

2021

$000

1,086

2,854

-

2,555

6,495

For the year ended 30 June 2021

Written down value at 1 July

Additions 

Amortisation charge for the year

Written down value at 30 June 2021

At 30 June 2021

Cost

Accumulated amortisation and impairment

Net carrying amount

For the year ended 30 June 2019

Written down value at 1 July

Additions 

Additions through business combinations (note 23)

Amortisation charge for the year

Written down value at 30 June 2020

At 30 June 2020

Cost

Accumulated amortisation and impairment

Net carrying amount

Software

Goodwill

Customer 
Relationships

Supplier 
Relationships

$000

$000

$000

$000

884

341

(139)

1,086

1,548

(462)

1,086

979

24

-

(119)

884

1,207

(323)

884

2,854

-

-

2,854

2,854

-

2,854

1,946

-

908

-

2,854

2,854

-

2,854

24

-

(24)

-

286

(286)

-

167

-

-

(143)

24

286

(262)

24

3,050

-

(495)

2,555

3,957

(1,402)

2,555

3,545

-

-

(495)

3,050

3,957

(907)

3,050

2020

$000

884

2,854

24

3,050

6,812

Total

$000

6,812

341

(658)

6,495

8,645

(2,150)

6,495

6,637

24

908

(757)

6,812

8,304

(1,492)

6,812

Software, customer relationships and supplier relationships are amortised over useful lives of 10, 2 and 8 years respectively (2020: 10, 2 & 8 years). Remaining useful lives at 30 June 2021 for 
these assets are 7.6, zero, and 5.2 years respectively (2020: 7.4, 0.2 and 6.2)..

68

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

(b) 

Impairment testing

At  each  balance  date,  the  group  completes  an 
impairment  assessment  for  each  cash-generating  unit 
(CGU)  to  which  goodwill  is  allocated.  Where  indicators 
of  impairment  are  present  for  other  CGUs,  these  CGUs 
are also tested for impairment. As the carrying value of 
the group’s net assets exceeds its market capitalisation, 
the  group  recorded  a  loss  for  the  year,  and  operations 
continue to be affected to varying degrees by the impact 
of  the  COVID-19  pandemic  on  consumer  demand, 

impairment indicators are deemed to be present for each 
CGU within the group at balance date and each has been 
tested for impairment. The recoverable amount of each 
CGU  has  been  determined  as  its  value-in-use.  Value-in-
use  is  determined  as  the  present  value  of  future  CGU 
cash  flows.  In  calculating  value-in-use,  the  group  has 
projected cash flows over a 5 year period, based on the 
board approved budget/forecast for FY22. 

The results of the impairment assessments completed indicated that value-in-use of each CGU exceeds the CGU carrying value. 
The table below summarises the key assumptions applied in testing CGUs for impairment:

2021

Cash-Generating Unit

Cellnet Australia

Cellnet New Zealand

Turn Left Distribution

Cellnet Online

Goodwill 
allocated to CGU

($’000)

481

-

1,946

427

EBITDA

($’000)

2,907

1,736

1,296

10

Average Annual 
Revenue growth

Terminal growth

Pre-tax discount

% 

3%

2%

3%

16%

%

2%

2%

2%

2%

%

16%

16%

16%

16%

For the Cellnet Australia, Cellnet New Zealand, and Turn Left Distribution CGUs, the following reasonably possible changes in 
the EBITDA assumption would have resulted in an impairment charge being recognised at 30 June 2020:

2021

Cash-Generating Unit

Cellnet Australia

Cellnet New Zealand

Turn Left Distribution

Change in EBITDA Required 
 for Impairment

($’000)

(150)

(155)

(54)

Further, an increase in the discount rate applied for the Cellnet Australia CGU by 70 basis points would have resulted in an 
impairment charge being recognised for this CGU at 30 June 2021. No reasonably possible change in any of the assumptions 
above for the New Zealand CGU would result in an impairment of the carrying value of this CGU at 30 June 2021.

The following assumptions were applied in the impairment assessment completed as at the comparative balance date:

2020

Cash-Generating Unit

Cellnet Australia

Cellnet New Zealand

Turn Left Distribution

Powerguard*

Cellnet Online

Goodwill 
allocated to CGU

($’000)

-

-

1,946

481

427

EBITDA

($’000)

1,931

1,223

1,243

1,066

1,221

* The Powerguard CGU has been reallocated to the Cellnet Australia CGU at 30 June 2021.

Average Annual 
Revenue growth

Terminal growth

Pre-tax discount

% 

2%

2%

3%

2%

14.7%

%

2%

2%

2%

2%

2%

%

18%

18%

18%

18%

18%

69

Notes to the financial statements

(b) 

Impairment testing  (continued)

For the Cellnet Australia, Cellnet New Zealand, and Turn Left Distribution CGUs, the following reasonably possible changes in 
the EBITDA assumption would have resulted in an impairment charge being recognised at 30 June 2020: 

2020

Cash-Generating Unit

Cellnet Australia

Cellnet New Zealand

Turn Left Distribution

15.  Current liabilities – 

trade and other payables

16.  Provisions 

Trade payables 

Rebate and incentive liability

Right of return liability#

Contingent consideration 
payable^

Other payables and accrued 
expenses

2021

$000

4,083

2,646

2,127

-

1,217

2020

$000

5,656

3,072

1,810

495

872

10,073

11,905

^ refer note 4 for reconciliation of movements in contingent consideration payable, 
and description of how fair value has been determined.

# An associated right to returned goods asset is recognised in other current assets, 
representing the expected value of goods to be returned by customers in future 
periods.

Current

Provision for long-service leave

Provision for annual leave

Non-Current

Provision for long-service leave

Change in EBITDA Required 
 for Impairment

($’000)

(452)

(643)

(380)

2020

$000

248

520

768

168

168

2021

$000

339

521

860

69

69

70

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
17.  Interest bearing loans and 

borrowings

Weighted 
Average 
Interest Rate

%

Current

Maturity

2021

2020

$000

$000

(a) Business Finance

3.06 

3.14

6 - 29 July 2021

2,846

-

6 – 29 July 2020

-

2,128

(b) Invoice Finance

3.29

Various

5,513

6,542

(c) Business Loan

5.06

6 July 2021

Non-Current

(d) Business Loan

5.06

6 July 2021

-

8,359

372

9,042

-

-

1,250

1,250

(a)  $3,500,000 Business finance facility

This  facility  consists  of  three  individual  facilities, 
namely  surrendered  bills  of  lading,  trade  finance-
imports  and  special  documentary  import  letters 
of credit. The combined limit of $3,500,000 applies 
across  these  individual  facilities.    As  at  30  June 
2021,  the  company  has  drawn  down  $2,846,000 
(2020: $2,128,000) under its trade finance – imports 
facility.  This  facility  is  subject  to  annual  review, 
and  individual  trade  finance  drawdowns  under 
the facility as at balance date mature on the dates 
disclosed above.

(b)  $17,000,000 Invoice finance facility

This is a facility for terms of trade.  The total limit of 
the facility is $17,000,000 (2020: $17,000,000).  As at 
30 June 2021, $5,513,000 was outstanding under this 
facility  (2020:  $6,542,000).  Amounts  owing  under 
the  facility  are  matched  to  the  trade  terms  of  the 
underlying  financed  transaction  up  to  a  maximum 
of  60  days.  Subsequent  to  balance  date,  the  limit 
under this facility has been reduced to $15,000,000.

Financial Report

(c)  $2,000,000 Business loan facility

The business loan facility was provided to fund the 
acquisition and initial working capital requirements 
of Turn Left Distribution Pty Ltd. The facility required 
monthly  principal  and 
interest  repayments  of 
$37,800 and the facility had an expiry date of 6 July 
2021.  The loan was fully repaid in December 2020 
and as a result there is $nil owing as at 30 June 2021 
(2020: 1,622,000)

All facilities above are secured by a general security 
agreement given by Cellnet Group Limited and Turn 
Left Distribution Pty Ltd over all existing and future 
assets and undertakings.

Reconciliation of changes in borrowings to related 
financing cash flows per the statement of cash 
flows

There  were  no  non-cash  movements  in  borrowings 
during  the  current  or  prior  financial  years.  Changes  in 
the borrowings arising from cash flows are as disclosed 
in the statement of cash flows. 

18.  Derivative Financial Instruments

Current 

Forward foreign currency 
exchange contracts

2021

$000

-

-

2020

$000

37

37

Forward foreign currency exchange contracts are carried 
at  fair  value  at  balance  date.    Changes  in  the  fair  value 
of  forward  foreign  currency  exchange  contracts  that 
economically  hedge  monetary  assets  and  liabilities  in 
foreign currencies are recognised in profit or loss.  Both 
the  changes  in  fair  value  of  the  forward  contracts  and 
the  foreign  exchange  gains  and  losses  relating  to  the 
monetary  items  are  recognised  as  part  of  materials, 
packaging  and  consumables  used  expenditure  in  the 
statement  of  comprehensive  income,  and  are  included 
in foreign currency gains or losses disclosed in note .

71

Notes to the financial statements

20.  Contributed equity and reserves

2021

2020

No. of shares No. of shares

231,601,856

62,595,096

-

169,006,760

(a)

Share capital

Ordinary shares on 
issue at 1 July

Shares issued 
– renounceable 
entitlement offer

Shares issued – bonus 
shares

992,778 

Shares issued – 
exercise of options 
(note 21)

Ordinary shares on 
issue 30 June

  Share capital at 1 
July

  Shares issued 
– renounceable 
entitlement offer

Share issue costs, net 
of tax

Shares issued – 
exercise of options

Shares issued – bonus 
shares

Share capital at 30 
June

-

-

10,000,000

242,594,634

231,601,856

2021

$000

2020

$000

38,389

33,453

-

-

300

36

5,070

(134)

-

-

38,725

38,389

Fully paid ordinary shares carry one vote per share 
and carry the right to receive a dividend.

19.  Leases

(a)  Right-of-use assets

All of the group’s right-of-use assets relate to leases 
in  the 
of  premises.  Reconciliation  of  changes 
carrying  amount  of  right-of-use  assets  during  the 
period is as follows:

Opening value as at 1 July 

Additions

Lease incentives received

Depreciation

Closing value at 30 June

At 30 June 

Cost

Accumulated depreciation

Net carrying amount

(b)  Lease liabilities

Opening value as at 1 July 

Additions (non-cash)

Principal repayments (cash 
outflow)

2021

$000

700

146

-

(438)

408

1,006

(598)

408

2021

$000

780

146

2020

$000

268

865

(71)

(362)

700

1,062

(362)

700

2020

$000

268

865

(445)

(353)

Closing value at 30 June

481

780

At 30 June 

Current

Non-current

Total lease liability

229

252

481

360

420

780

During  the  year,  the  group  entered  into  1  year 
extensions on two existing leases in Sydney. During 
the comparative year ended 30 June 2020, the group 
entered  into  a  5  year  lease  of  a  new  head  office 
premises  in  Brisbane  and  a  2  year  lease  extension 
on its existing lease arrangement in Auckland. These 
non-cash financing activities resulted in an increase 
in  lease  liabilities  of  $146,000  (2020:  $865,000)  on 
initial recognition.

72

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
Financial Report

Bonus shares

Translation reserve

The  translation  reserve  comprises  all  foreign  exchange 
differences  arising  from  the  translation  of  the  financial 
statements  of  foreign  operations  whose  functional 
currency is different to the presentation currency of the 
reporting entity.

Reserve for own shares

The reserve for own shares represents the cost of shares 
held  by  an  equity  remuneration  plan  that  the  group  is 
required  to  include  in  the  financial  report.  At  30  June 
2021  the  group  held  18,209  of  the  Company’s  shares 
(2020: 18,209). This reserve will be reversed against share 
capital when the underlying shares are exercised under 
performance rights. No gain or loss is recognised in profit 
or loss on the purchase, sale, issue or cancellation of the 
group’s own equity instrument.

Reserve for profit

Profits are transferred to the reserve for profits to facilitate 
future  franked  dividend  payments  in  accordance  with 
Australian  taxation  requirements  for  franked  dividend 
payments to be sourced from profits.

Share based payment reserve

The  share  based  payment  reserve  is  used  to  recognise 
the  value  of  equity-settled  share  based  payments  to 
employees.

On 25 June 2020, the board approved a bonus of 
$50,000 for the chairman and $8,000 for the CFO in 
acknowledgement of their efforts in connection with 
the entitlement offer announced on 7 May 2020. A total 
of 992,778 shares were issued during the period at an 
issue price of 3.6 cents per share, after allowing for 
withholding tax payable on the bonus. 

Renounceable Entitlement Offer

On  7  May  2020,  the  group  announced  an  accelerated 
renounceable  pro-rata  (2.7  for  1)  entitlement  offer  to 
raise  a  total  of  $5.07m.  The  offer  consisted  of  both  a 
fully  subscribed  institutional  component  and  a  fully 
underwritten retail component. 

The  institutional  offer  extended  to  the  controlling 
shareholder of the company, Wentronic Holding GmbH, 
was fully subscribed with 90,966,727 shares issued at an 
issue price of $0.03 per share on 12 May 2020, raising a 
total of $2.73m.

A total of 78,040,033 shares were issued on 5 June 2020 
on completion of the retail offer, raising a total of $2.34m.

Share issue costs of $134,000 (net of tax) were incurred 
and were offset against issued capital in equity.

(b) Reserves

Translation reserve

Reserve for own 
shares

Reserve for profit

Share based payment 
reserve

2021

$000

(590)

(25)

12,952

1,945

2020

$000

(339)

(25)

9,142

1,695

14,282

10,473

73

Notes to the financial statements
20.  Contributed equity and reserves  continued 

(c)  Capital management

When managing capital, management’s objective is 
to ensure the entity continues as a going concern as 
well as to maintain optimal returns to shareholders 
and  benefits  for  other  stakeholders.  Management 
also  aims  to  maintain  a  capital  structure  that 
ensures  the  lowest  cost  of  capital  available  to  the 
entity.

Management  adjusts  the  capital  structure  to  take 
advantage  of  favourable  costs  of  capital  or  high 
returns  on  assets.  As  the  market  is  constantly 
changing, management may change the amount of 

21.  Share based payments

(a)  Long term incentive plan – employee options

dividends to be paid to shareholders, return capital 
to shareholders, or issue new shares. Management 
monitors capital through the capital adequacy ratio 
(net  assets/total  assets).  The  target  for  the  group’s 
capital  adequacy  ratio  is  between  40%  and  60%. 
The  capital  adequacy  ratios  based  on  continuing 
operations at 30 June 2021 and 2020 were as follows:

Net Assets

Total Assets

Capital adequacy ratio

2021

$000

29,546

49,437

60%

2020

$000

25,401

49,347

51%

At  30  June  2021,  no  share  options  were  outstanding  under  the  company’s  long-term  incentive  plan  (2020:  1,587,500). 
Details of the options issued are as follows:

Options granted

1,587,500, 312,500 and 500,000 (totalling 2,400,000)

Grant date

Issue date

29 November 2017, 17 April 2018 and 10 October 2018

1 July 2018, 1 July 2018 and 10 October 2018

Consideration payable

$Nil

Exercise price

$0.28, $0.375 and $0.28

Last exercise date

5pm Brisbane time on the date which is 12 months subsequent to market release of FY2021 result.

Exercise conditions

Subject to the Plan Rules, an option cannot be exercised unless the Board acting reasonably is satisfied 
that the following conditions have been satisfied:

 • The employee remains employed by the company

 • There is no outstanding breach of the terms of engagement with the Company.

 • No notice of termination of engagement has been either been given by the employee or received by 

the Company.

 • All performance hurdles have been met.

Performance hurdles

Options will vest upon meeting various profit before tax performance hurdles over the financial years 
2019 to 2021.

74

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

The following table illustrates movements in the number of employee share options on issue during the year:

2021

2020

Number of options

Weighted Average 
Exercise Price

Number of options

Weighted Average 
Exercise Price

Opening balance

Lapsed - vesting conditions not satisfied

Forfeited - employee departure

Outstanding as at 30 June 

Vested and exercisable

1,587,500

(1,275,000)

(312,500)

-

-

(b)  Long term incentive plan – employee options

$

0.315

0.315

0.315

-

-

2,400,000

-

(812,500)

1,587,500

-

$

0.292

-

0.280

0.315

--

At  the  Annual  General  Meeting  held  on  22  October  2020  shareholders  approved  the  issue  of  options  to  non-executive 
directors  of  the  company,  as  consideration  for  the  directors  agreeing  to  forego  cash  payments  for  all  or  part  of  their 
director fees during the 2021 financial year.  Details of the options issued are as follows:

Options granted

15,000,000

Grant date

Issue date

22 October 2020

22 October 2020

Consideration payable

$Nil

Exercise price

$0.03

Expiry date

21 October 2022 (3,000,000 options), 21 October 2023 (6,000,000 options) and 21 October 2025 (6,000,000 
options).

Exercise conditions

An option cannot be exercised unless the Board acting reasonably is satisfied that the following 
conditions have been satisfied:

 • The option holders were also directors at the time when the relevant vesting condition was satisfied

 • There is no outstanding breach of the terms of engagement with the Company.

 • No notice of termination of engagement has been either been given by the director or received by the 

Company.

 • All vesting conditions have been satisfied.

Vesting conditions

Each tranche will vest on the earliest to occur of the Volume Weighted Average Price (VWAP) of the 
company’s shares exceeding a target price:

 •

for 5 consecutive trading days on which shares are traded on the ASX; and

 • 15 trading days regardless of whether shares trade on the ASX on consecutive trading days.

As the vesting conditions above are market conditions, these were taken into consideration in deriving the grant date 
fair value of the options. Provided that the Directors remain in service with the company over the life of the options, the 
grant date fair value of the options will be recognised in full as an expense regardless of whether the market-based vesting 
conditions are satisfied. 

75

Notes to the financial statements
21.  Share based payments  continued 

The fair value of the options granted was determined by management using an option pricing model. Expected volatility 
was determined based on historical stock price volatility over a period consistent with the life of the options. The table 
below summarises the key inputs into the valuation model for each tranche of options granted:

Tranche

Vesting 
(Target) Price

Life (years)

No. of 
Options

Exercise 
Price

Expected 
Volatility

Risk Free 
Rate

Value per 
Option

Tranche 1

Tranche 2

Tranche 3

$0.05

$0.10

$0.15

2

3

5

3,000,000

6,000,000

6,000,000

$

0.03

0.03

0.03

%

50

50

50

%

0.26

0.28

0.45

$

0.2162

0.2178

0.2175

The share price at the grant date was $0.052. The following table illustrates movements in the number of director share 
options on issue during the year:

Opening balance – 1 July

Granted during the year

Forfeited during the year

Exercised during the year

Outstanding as at 30 June 

Vested and exercisable

2021

#

-

15,000,000

-

(10,000,000)

5,000,000

5,000,000

Weighted Average 
Exercise Price 

2020

Weighted Average 
Exercise Price 

$

-

0.03

-

0.03

0.03

0.03

#

-

-

-

-

-

-

$

-

-

-

-

-

-

All options vested during the year.  All outstanding options remain exercisable as at 30 June 2021.

The group has recognised share-based payments expense of $250,200 in respect of these options during the year (2020: 
$nil).

76

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

22.  Financial guarantees

deductible for tax purposes.

The group has provided financial guarantees in respect 
of  rental  leasing  arrangements  disclosed  in  Note  19. 
The  group’s  financier  has  also  provided  performance 
guarantees in the form of standby letters of credit to the 
group’s  suppliers. The Directors are of  the opinion that 
provisions are not required in respect of these matters, 
as it is not probable that a future sacrifice of economic 
benefits will be required.

Bank guarantees provided – 
rental leases

Standby letters of credit

2021

$000

37

94

2020

$000

37

1,594

23.  Business combinations 

No  business  acquisitions  were  completed  during  the 
financial  year  ended  30  June  2021.  The  following 
disclosures are made in respect of business combinations 
which  occurred  during  the  comparative  financial  year 
ended 30 June 2020

Powerguard

On  1  July  2019,  the  group  completed  the  acquisition  of 
100% of the business assets of Service Smart Pty Ltd, being 
the  business  of  designing,  procuring  the  manufacture 
of,  and  distributing  Powerguard  branded  products.  The 
primary  purpose  of  the  acquisition  was  to  expand  the 
group’s product offering. Details of the transactions were:

Cash consideration paid

Fair value of contingent consideration

Total consideration paid

Less: Fair value of identifiable net assets 
acquired (see below)

Goodwill recognised on acquisition

$000

714

131

845

(364)

481

Refer  to  note  4  for  a  description  of  the  contingent 
consideration  arrangement  and  details  of  how  the  fair 
value  of  the  contingent  consideration  liability  has  been 
determined  at  the  acquisition  date  and  as  at  each  of  30 
June 2020 and 30 June 2021.

Goodwill  represents  the  access  to  products  obtained  in 
the transaction. No amount of goodwill is expected to be 

Assets  and  liabilities  acquired  as  part  of  the  transaction 
are set out below:

Assets  and  liabilities  acquired  as  part  of  the  transaction 
are set out below:

Trade and other receivables

Inventory

Trade and other payables

Fair value of net assets acquired

$000

212

192

(40)

364

Management  assessed  the  fair  value  of  identifiable 
intangible  assets  acquired  to  be  $nil.  Between  the 
acquisition  date  and  the  comparative  balance  date 
ended 30 June 2020, the Powerguard business recorded 
revenue  of  $1,374,000  and  net  profit  before  tax  of 
$192,000.

Performance Distribution

On  1  April  2020,  the  group  completed  the  acquisition  of 
100% of the business assets of Performance Distribution 
(AUS) Pty Ltd and Performance Distribution Limited, being 
an ecommerce and distribution business with comparable 
product  ranges  to  those  sold  by  the  existing  Cellnet 
business.  The  primary  purpose  of  the  acquisition  was 
to  create  alternative  pathways  to  market  for  the  group’s 
product offering. Details of the transactions were:

Cash consideration paid

Fair value of contingent consideration

Total consideration paid

Less: Fair value of identifiable net assets 
acquired (see below)

Goodwill recognised on acquisition

$000

287

364

651

(224)

427

Management  assessed  the  fair  value  of  identifiable 
intangible  assets  acquired  to  be  $nil.  Between  the 
acquisition date and the comparative balance date ended 
30  June  2020,  the  Performance  Distribution  business 
recorded revenue of $384,000 and net profit before tax of 
$272,000.

Refer  to  note  4  for  a  description  of  the  contingent 
consideration  arrangement  and  details  of  how  the  fair 
value  of  the  contingent  consideration  liability  has  been 

77

Notes to the financial statements
23.  Business combinations  continued 

determined  at  the  acquisition  date  and  as  at  each  of  30 
June 2020 and 30 June 2021.

Goodwill  represents  the  established  selling  platforms 
within  the  acquired  business.  No  amount  of  goodwill  is 
expected to be deductible for tax purposes.

Assets  and  liabilities  acquired  as  part  of  the  transaction 
are set out below:

24.  Key management personnel 

remuneration

Short-term employee 
benefits

2021

$

2020

$

883,494

912,737

Inventory

Employee provisions

Fair value of net assets acquired

$000

240

(16)

224

Post-employment benefits

34,687

49,130

Termination benefits

-

112,785

Long-term employee benefits

265,761

41,691

Total compensation

1,183,942

1,116,343

Management have assessed the fair value of identifiable 
intangible  assets  acquired  to  be  $nil.  Since  the 
acquisition date, the Performance Distribution business 
has recorded revenue of $384,000 and net profit before 
tax of $272,000.

25.  Related party disclosure

The  consolidated  financial  statements 
include  the 
financial  statements  of  Cellnet  Group  Ltd  and  the 
subsidiaries included in the following table:

% Equity interest

2021

2020

100

100

100

100

100

100

100

100

100

100

100

100

Name

Cellnet Group 
Limited (Parent)

Country of 
incorporation

Australia

Cellnet Ltd 

New Zealand

Australia

Australia

Australia

Australia

C&C Warehouse 
(Holdings) Pty Ltd

Regadget Pty Ltd

OYT Pty Ltd 

Turn Left Distribution 
Pty Ltd

3SixT Pty Ltd 
(formerly Cellnet 
Online Pty Ltd)

Australia

100

100

3SixT Limited 

Hong Kong 

100

100

78

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Financial Report

Joint venture with entity with ultimate control 
over the group

During the year 2020 financial year, the group made loan 
contributions of $26,000 to Wentronic International Pty 
Ltd,  being  a  joint  venture  between  the  group  and  its 
controlling  shareholder  Wentronic  Holding  GmbH.  The 
group held a 49% interest in this entity and the investment 
was equity accounted for on the group’s balance sheet. 
The joint venture was dissolved during the 2020 financial 
year. The group’s share of losses of the joint venture for 
the year ended 30 June 2020 was $6,702. An impairment 
charge of $454,000 was recognised in profit and loss for 
the year ended 30 June 2020 (refer note 7) on write-off 
of loans extended to the joint venture on its dissolution.

26.  Subsequent events

There  are  no  other  matters  or  circumstances  that 
have  arisen  since  the  end  of  the  financial  year  which 
significantly  affected  or  may  significantly  affect  the 
operations of the group, the results of those operations, 
or the state of affairs of the group in future periods.

79

Entity with ultimate control over the group

Wentronic  Holding  GmbH  and  its  associated  entities 
holds  53.45%  (2020:  54.64%)  of  the  ordinary  shares  in 
Cellnet Group Limited.

At  30  June  2021,  the  group  had  a  receivable  from 
Wentronic Holding GmbH of $92,000 (2020: $nil).

Transactions with entities under common control

Wentronic Asia Pacific Limited

During  the  2021  and  2020  financial  years,  the  group 
enlisted the services of, or otherwise purchased inventory 
from,  Wentronic  Asia  Pacific  Limited  (WAPL).  WAPL  is  a 
wholly  owned  subsidiary  of  Wentronic  Holding  GmbH, 
Cellnet’s  controlling  shareholder.  A  function  of  WAPL  is 
to  source  and  purchase  inventory  through  bulk  buying 
arrangements with third party suppliers on behalf of the 
Wentronic Group. 

Prior  to  27  February  2020,  WAPL  sold  inventory  to  the 
group at cost price plus a fee to cover WAPL’s operating 
costs.  The  fee  paid  was  approximately  9%  of  the  gross 
amount  of  purchases  paid  in  United  States  Dollars. 
Following  28  February  2020,  and  as  announced  to  the 
ASX  on  2  March  2020,  the  group  started  purchasing 
products  directly  from  suppliers  and  now  pays  WAPL  a 
6%  management  /  services  fee  for  coordination  of  the 
purchasing  and  logistics  function  provided  by  WAPL 
under  a  service  agreement  between  Cellnet  Group 
Limited,  Cellnet  Limited  and  WAPL.  During  the  2020 
financial  year  the  group  obtained  an  independent 
expert’s  report  concluding  that  the  transactions  with 
WAPL prior to 27 February 2020 were fair and reasonable, 
and the purchasing arrangements prior to that date were 
ratified by the group’s shareholders at a general meeting 
held on 26 June 2020.

The  total  value  of  transactions  with  WAPL  under  these 
arrangements  during  the  2021  financial  year  was 
$840,000 (2020: $5,764,000). At 30 June 2021, the group 
had a total of $9,000 owing to WAPL in respect of these 
arrangements (2020: $5,000).

Wentronic GmbH

At  30  June  2021,  the  group  had  a  receivable  from 
Wentronic  GmbH,  a  wholly  owned  subsidiary  of 
Wentronic Holdings Gmbh, of $9,000 (2020: $nil), arising 
from expense recharging arrangements.

Notes to the financial statements
28.  Parent entity information 

27.  Parent entity information

28.  Auditors’ remuneration

Current assets

Total assets

Current liabilities

Total liabilities

Net assets

2021

$000

29,146

42,860

2020

$000

28,785

42,700

(18,614)

(20,031)

(18,928)

(21,809)

23,929

20,891

Issued capital

38,725

38,389

Retained earnings / (accumulated 
losses)

Reserve for own shares

Reserve for profits

Reserve for share based payment

(27,240)

(27,240)

(25)

10,524

1,945

(25)

8,072

1,695

Total shareholder’s equity

23,929

20,891

Profit / (loss) of the parent entity 
after tax

Total comprehensive income of 
the parent entity

2,452

(2,446)

2,452

(2,446)

The  parent  has  not  issued  any  guarantees  in  relation 
to  the  debts  of  its  subsidiaries  and  has  no  contingent 
liabilities  or  contractual  obligations  as  at  30  June  2021 
(2020: Nil).

Amounts received or due and receivable by the auditors for:

2021

$000

2020

$000

Audit services

Audit or review of the financial 
report of the entity and any 
other entity in the group

Non-audit services

Taxation compliance services 
in relation to the entity and any 
other entity in the group

112,000

89,000

110,590

103,236

Financial due diligence

25,000

-

247,590

192,236

29.  Dividends franking account

Franking credit balance

The  amount  of  franking  credits  available  for  the 
subsequent financial year are $nil (2020: $nil).

80

Cellnet Group Limited and its consolidated entities Financial Report 2020–2130.  Cash flow statement reconciliation

Reconciliation of net profit after tax to net cash flows from operations:

Net profit / (loss)

Adjustments for:

Depreciation and amortisation

Impairment of joint venture loan

Share based payments expense / (benefit)

Share of (profits) / losses of associates

Fair value gain on revaluation of contingent consideration payable

Changes in assets and liabilities:

(Increase) / decrease in trade and other receivables

(Increase) / decrease in right to returned goods asset

(Increase) / decrease in inventories

(Increase) / decrease in current tax asset

(Increase) / decrease in deferred tax assets

(Decrease) / increase in trade and other payables

(Decrease) / increase in provisions

(Decrease) / increase in current tax liability

Change in other financial instruments

Net cash from operating activities

2021

$000

3,810

1,166

-

286

-

(495)

1,879

(158)

(2,330)

-

(65)

(1,346)

(6)

16

37

2,794

Financial Report

2020

$000

(2,373)

1,207

454

(16)

7

(172)

1,561

(357)

3,258

25

361

205

(492)

(152)

109

3,625

81

Directors’ declaration

In accordance with a resolution of the Directors of Cellnet Group Limited, I state that:

In the opinion of the Directors:

a) 

the financial statements and notes of the consolidated entity are in accordance with the Corporations Act 2001, including:

i)  giving a true and fair view of the consolidated entity’s financial position as at 30 June 2021 and of its performance for the year 

ended on that date; 

ii)  complying with Australian Accounting Standards and Corporations Regulations 2001;

b) 

the financial statements and notes also comply with International Financial Reporting Standards as disclosed in note 2(a);

c) 

there are reasonable grounds to believe that the company will be able to pay its debts as and when they become due and payable; 
and

d) 

this declaration has been made after receiving the declarations required to be made to the directors in accordance with section 
295A of the Corporations Act 2001 for the financial year ending 30 June 2021.

On behalf of the Board

Tony Pearson
Chairman

Brisbane 
25th August 2021

82

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
Independent Auditor’s Report

Independent Auditor’s Report to the Members of Cellnet Group Limited

Report on the Audit of the Financial Report

Opinion

We have audited the financial report of Cellnet Group Limited (“the Company”) and its controlled entities 
(“the Group”), which comprises the consolidated statement of financial position as at 30 June 2021, the 
consolidated statement of comprehensive income, the consolidated statement of changes in equity and the 
consolidated statement of cash flows for the year then ended, notes to the financial statements including a 
summary of significant accounting policies, and the directors’ declaration. 

In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 
2001, including:

(a) 

giving a true and fair view of the Group’s financial position as at 30 June 2021 and of its financial 
performance for the year then ended; and  

(b) 

complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for Opinion

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those 
standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Report section 
of our report. We are independent of the Group in accordance with the auditor independence requirements of 
the Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical Standards 
Board’s APES 110 Code of Ethics for Professional Accountants (including Independence Standards) “the 
Code” that are relevant to our audit of the financial report in Australia. We have also fulfilled our other ethical 
responsibilities in accordance with the Code. 

We confirm that the independence declaration required by the Corporations Act 2001, which has been given 
to the directors of the Company, would be in the same terms if given to the Directors as at the time of this 
auditor’s report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 

Key Audit Matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit 
of the financial report of the current period. These matters were addressed in the context of our audit of the 
financial report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters. 

83

Key audit matter

How our audit addressed the key audit matter 

Impairment testing for non-current assets

Refer to note 14 Intangible assets and note 2(v) Critical accounting estimates and judgements

Impairment testing for goodwill is required to be 
completed annually under Australian Accounting 
Standard AASB 136 Impairment of Assets.

This standard also requires impairment testing to be 
conducted for other non-current assets where there is 
an indicator that those assets may be impaired. At the 
reporting date the carrying value of the Group’s net 
assets exceeded the Group’s market capitalisation, 
which is an indicator that non-current assets may be 
impaired. Certain cash-generating units (CGUs) with 
the Group also performed below budget expectations 
for the year, with operations continuing to be impacted 
by the ongoing COVID-19 pandemic, with these results 
also considered an indicator of potential impairment 
within those CGUs.

Impairment testing for non-current assets is a key 
audit matter due to the high degree of management 
estimation and assumptions (as disclosed in notes 2(v) 
and 14) made by the Group, specifically those relating 
to EBITDA, average annual revenue growth rate, 
discount rates and terminal growth rates used in the 
determination of discounted cash flows.

Our procedures included, amongst others:

•  Understanding and evaluating the design and 

implementation of the relevant controls over impairment of 
non-current assets;

•  Assessing management’s determination of the Group’s 
CGUs based on our understanding of the nature of the 
Group’s business and the identifiable groups of cash 
generating assets;

•  Comparing the cash flow forecasts used in the value-in-
use calculation to Board approved budgets for the 2022 
financial year;

•  Evaluating whether the forecasts used in value-in-use 

calculations include reasonable expectations regarding 
the impact of COVID-19 on the business over the 
forecast period;

•  Checking the mathematical accuracy of the 

impairment testing model and its consistency with the 
requirements of AASB 136;

•  Assessing the reasonableness of significant estimates 

and assumptions used for the impairment assessment, in 
particular, those relating to the EBITDA, average annual 
revenue growth rate, discount rate and terminal growth 
rates used in the cash flow forecasts;

•  Evaluating the impact of sensitivities in respect of 

reasonable changes to forecast cash flows, discount 
rates, and growth rates used in management’s 
impairment testing calculations; and

•  Assessing the adequacy of disclosures.

Recoverability of deferred tax assets

Refer to note 8 Income tax and note 2(v) Critical accounting estimates and judgements

At 30 June 2021, the Group has a total of $2.815m of 
deferred tax assets recognised on its balance sheet.

Australian Accounting Standards require deferred tax 
assets to be recognised to the extent that it is probable 
that sufficient future taxable profits will be generated in 
order for the benefits of the deferred tax assets to be 
realised. These benefits are realised by reducing tax 
payable on future taxable profits.

Recoverability of deferred tax assets is a key audit 
matter due to the high degree of estimation and 
assumptions (as disclosed in notes 2(v) and 8) made by 
the Group concerning forecast taxable profits.

Our procedures included, amongst others:

•  Understanding and evaluating the design and 

implementation of the relevant controls in place for 
assessing the recoverability of deferred tax assets;

•  Obtaining management’s forecast of taxable income for 
the next 3 years and agreeing the FY22 forecast to the 
latest Board approved budget;

•  Performing procedures over forecast information as 
outlined above in response to the key audit matter 
regarding impairment testing for non-current assets, 
noting that the same baseline forecasts for the 
Group’s CGUs are used in management’s assessment 
regarding recoverability of deferred tax assets;

•  Checking the mathematical accuracy of 

management’s calculation of forecast taxable profit; 
and

•  Assessing the adequacy of disclosures.

Pitcher Partners is an association of independent firms.
An Independent Queensland Partnership ABN 84 797 724 539. Liability limited by a scheme approved under Professional Standards Legislation.
Pitcher Partners is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities.

84

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Independent Auditor’s Report

Valuation of inventory

Refer to note 12 Inventories and note 2(v) Critical accounting estimates and judgements

The Group held inventory of $17.700m at 30 June 
2021. The valuation of inventory is a key audit matter for 
the following reasons:

•  Retailer demand continues to be subdued 

in some segments serviced by the Group in 
Australia and New Zealand as a result of the 
COVID-19 pandemic, with prevailing uncertainty 
in future consumer demand for these markets;

•  Uncertainty surrounding the availability of vendor 

support for obsolete stock;

•  A large portion of the Group’s inventory is 

considered to be at risk of obsolescence due to its 
attachment to electronic and telecommunications 
devices, such as smartphone handsets;

Our procedures included, amongst others:

•  Understanding and evaluation of the design and 
implementation of the relevant controls over 
the determination of the provision for inventory 
obsolescence;

•  Evaluating the appropriateness of the Group’s 
obsolescence model, including the basis for 
obsolescence triggers and the percentage write-downs 
applied at each trigger point;

•  Confirming the methodology applied for providing 
for inventory obsolescence is consistent with that 
applied in previous reporting periods, adjusted where 
necessary for changes in assumptions based on actual 
and forecast demand;

•  Delays in the rollout of the Group’s online strategy.

•  Testing the net realisable value of a sample of inventory 

•  Management judgements and assumptions 

applied in deriving the provision for obsolescence.

As a result of the above conditions we considered 
valuation of inventory to be a key audit matter.

items through subsequent sales transactions, and 
confirming results of this testing align with assumptions 
applied in the obsolescence model;

•  Performing trend analysis of changes in the 

obsolescence provision by product over the past 12 
months, and confirming trends correlate with age of 
related product technology;

•  Vouching vendor funding commitments obtained to 

documented agreement of terms; and

•  Assessing the adequacy of disclosures.

Revenue recognition – variable consideration

Refer to note 2(v) Critical accounting estimates and judgements

Revenue is recognised net of estimated incentives, 
rebates and expected returns as prescribed under 
AASB 15 Revenue from Contracts with Customers.

Rebate and incentive arrangements offered by 
the Group vary and are customer specific. These 
obligations are established either in contract or through 
principal of constructive obligation based on customary 
business practice, and the associated refund liabilities 
are estimated based on past practice, sales volumes 
and customer claim history.

The expected reversal of sales through customers 
exercising their right of return is estimated based 
on historical rates of return. Due to the variety of 
contractual terms with customers and the degree of 
management judgement involved, the estimation of 
variable consideration in respect of these items is 
considered to be complex.

There is a risk that revenue could be misstated due 
to the level of estimation and judgement required 
in accounting for these obligations. As such, we 
considered revenue recognition to be a key audit 
matter.

Our procedures included, amongst others:

•  Understanding and evaluation of the design and 
implementation of the relevant controls over the 
recognition of rebates, incentives and rights of return;

•  Evaluating the appropriateness of the Group’s revenue 

recognition accounting policies;

•  Assessing the accuracy of rebates and incentives 

recognised throughout the year based on the terms of 
underlying contractual or constructive obligations;

•  Recalculating the valuation of refund liabilities for 

outstanding rebates and incentives at year end, having 
regard to contractual arrangements in place and past 
practice, sales volumes, and customer claim history;

•  Assessing the calculation of the right of return liability 
and associated right to returned goods asset at year 
end, including testing the accuracy of the historical 
rate of return applied and the valuation of the right to 
returned goods asset; and

•  Assessing the adequacy of disclosures.

Pitcher Partners is an association of independent firms.
An Independent Queensland Partnership ABN 84 797 724 539. Liability limited by a scheme approved under Professional Standards Legislation.
Pitcher Partners is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities.

85

Other Information

The directors are responsible for the other information. The other information comprises the information 
included in the Group’s annual report for the year ended 30 June 2021, but does not include the financial 
report and our auditor’s report thereon. 

Our opinion on the financial report does not cover the other information and accordingly we do not express 
any form of assurance conclusion thereon. 

In connection with our audit of the financial report, our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially inconsistent with the financial report or our 
knowledge obtained in the audit or otherwise appears to be materially misstated. 

If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard. 

Responsibilities of the Directors for the Financial Report 

The directors of the Company are responsible for the preparation of the financial report that gives a true and 
fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such 
internal control as the directors determine is necessary to enable the preparation of the financial report that 
gives a true and fair view and is free from material misstatement, whether due to fraud or error. 

In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate the Group or to cease operations, or has no 
realistic alternative but to do so. 

Auditor’s Responsibilities for the Audit of the Financial Report 

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance with the Australian Auditing Standards will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of this 
financial report. 

As part of an audit in accordance with the Australian Auditing Standards, we exercise professional judgement 
and maintain professional scepticism throughout the audit. We also: 

• 

Identify and assess the risks of material misstatement of the financial report, whether due to fraud or 
error, design and perform audit procedures responsive to those risks, and obtain audit evidence that 
is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material 
misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve 
collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. 

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures 
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Group’s internal control. 

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 

estimates and related disclosures made by the directors. 

•  Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, 
based on the audit evidence obtained, whether a material uncertainty exists related to events or 
conditions that may cast significant doubt on the Group’s ability to continue as a going concern. If we 
conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the 
related disclosures in the financial report or, if such disclosures are inadequate, to modify our   

Pitcher Partners is an association of independent firms.
An Independent Queensland Partnership ABN 84 797 724 539. Liability limited by a scheme approved under Professional Standards Legislation.
Pitcher Partners is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities.

86

Cellnet Group Limited and its consolidated entities Financial Report 2020–21Independent Auditor’s Report

opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. 
However, future events or conditions may cause the Group to cease to continue as a going concern. 

•  Evaluate the overall presentation, structure and content of the financial report, including the disclosures, 
and whether the financial report represents the underlying transactions and events in a manner that 
achieves fair presentation.

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business 

activities within the Group to express an opinion on the financial report. We are responsible for the 
direction, supervision and performance of the Group audit. We remain solely responsible for our audit 
opinion. 

We communicate with the directors regarding, among other matters, the planned scope and timing of the audit 
and significant audit findings, including any significant deficiencies in internal control that we identify during our 
audit. 

We also provide the directors with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, actions to eliminate threats or 
safeguards applied. 

From the matters communicated with the directors, we determine those matters that were of most significance 
in the audit of the financial report of the current period and are therefore the key audit matters. We describe 
these matters in our auditor’s report unless law or regulation precludes public disclosure about the matter or 
when, in extremely rare circumstances, we determine that a matter should not be communicated in our report 
because the adverse consequences of doing so would reasonably be expected to outweigh the public interest 
benefits of such communication. 

Report on the Remuneration Report

Opinion on the Remuneration Report 

We have audited the Remuneration Report included on pages 8 to 18 of the directors’ report for the year ended 
30 June 2021. In our opinion, the Remuneration Report of Cellnet Group Limited, for the year ended 30 June 
2021, complies with section 300A of the Corporations Act 2001. 

Responsibilities 

The directors of the Company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards. 

PITCHER PARTNERS

DANIEL COLWELL
Partner

Brisbane, Queensland

25th August 2021

Pitcher Partners is an association of independent firms.
An Independent Queensland Partnership ABN 84 797 724 539. Liability limited by a scheme approved under Professional Standards Legislation.
Pitcher Partners is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities.

87

Substantial shareholders

The  number  of  shares  held  by  substantial  shareholders  and 
their associates, as advised in substantial holder notices given 
to the Company, are set out below:

Shareholder

Wentronic Holding Gmbh

Shares per notice

118,738,107

Distribution of equity security holders

Category

1 – 1000

1,001 – 5,000

5,001 – 10,000

10,001 – 50,000

50,001 – 100,000

100,001 and over

No. of holders

108

323

135

207

74

147

The  number  of  shareholders  holding  less  than  a  marketable 
parcel of ordinary shares is 529.

Options held over ordinary shares 5,000,000.

ASX Additional information

As at 6 September 2021

Additional  information  required  by  the  Australian  Securities 
Exchange Limited Listing Rules and not disclosed elsewhere in 
this report is set out below.

Shareholdings

20 largest shareholders

Name

Ordinary 
shares held

% of 
capital 
held

Wentronic Holding Gmbh

118,738,107

48.95%

Michael Wendt

Thundering Heard Pty Ltd

Faraday Capital Pty Ltd

Mr Tony Masahiro Pearson

BNP Paribas Nominees Pty Six Ltd

Velkov Funds Management Pty Ltd

EDP Investments

HSBC Custody Nominees (Australia) 
Limited

Cuzzilla Family Super

Chemical Trustee Ltd

Philadelphia Investments Pty Ltd

Comsec Nominees Pty Limited

Mr Jonathon Matthews

Mr Rob Peebles

Hallion Wing Young Superannuation 
Fund

LB Campos Pty Limited

P S Hallion Superannuation Fund

Maplewest Pty Ltd

Axford Family Superannuation Fund

Top 20 Holders

All other holders

All holders

10,920,000

9,990,508

7,435,269

6,375,000

5,500,000

4,400,000

4,109,589

4.50%

4.12%

3.06%

2.63%

2.27%

1.81%

1.69%

3,288,000

1.36%

2,000,000

 1,820,000

 1,650,274

1,616,806

1,565,249

1,437,371

0.82%

0.75%

0.68%

0.67%

0.65%

0.59%

1,376,300

0.57%

1,369,863

1,323,302

1,298,997

1,210,000

187,474,635

55,119,999

0.56%

0.55%

0.54%

0.52%

77.28%

22.72%

242,594,634

100.00%

88

Cellnet Group Limited and its consolidated entities Financial Report 2020–21 
ABN 97 010 721 749

Cellnet Group Limited
Tenancy E1/5 Grevillea Pl, Brisbane Airport QLD 4008
t: 1300 255 563  www.cellnet.com.au