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Centene
Annual Report 2014

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FY2014 Annual Report · Centene
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30  

Years of Excellence
2014 annual review

As we commemorate our 30th year of service,  
our commitment to quality healthcare with dignity  
has never wavered.

30 years of excellence

Table of conTenTs

Centene Corporation is a diversified, multi-national 
healthcare enterprise that provides a portfolio of 
services to government-sponsored healthcare programs, 
focusing on under-insured and uninsured individuals. 
Centene offers unique, cost-effective coverage solutions 
for low-income populations through locally based 
health plans and a wide range of specialty services.

1  2014 at a Glance
3  Letter from the Chairman
6  Company and Financial Summary
7  Nationwide Presence
8  2014 Highlights
10  30 Years of Transformation
12  Continuum of Care
14   The Growing Sophistication  

of Healthcare 

15   Technology for More Personalized Care
16   Clinical Programs Reflecting  

Founding Beliefs
17   Focus on the Member
18  Quarterly Financial Information
19  Selected Financial Information
20  Corporate Information

2014 aT a glance

56 percent  
increase in  
diluted earnings  
per common share  
(from continuing operations)

$15.7 billion 
premium and  
service revenues

$1.2 billion 
total operating 
cash flow

13,400
employees

76 percent 
stock price 
growth in 2014

4.1 million 
managed care  
membership

For over 30 years, Centene Corporation’s  
steadfast devotion to our founding values and beliefs  
has driven our company’s success. From our humble  
beginnings as a nonprofit Medicaid pilot in Milwaukee,  
Centene has grown to a multibillion dollar enterprise,  
ranking 251 on the FORTUNE 500 list in 2014. 

Michael f. neidorff
Chairman, President  
& Chief Executive Officer

leTTer froM The chairMan

Centene’s growth is a testament to our strategies of 
diversification, financial discipline and successful execution. 
Moreover, our deep commitment to the members, clients  
and communities we serve continue to shape our success.  
In 2014, Centene’s membership grew 41 percent to 4.1 million 
managed care members, while premium and service revenue 
grew 49 percent to $15.7 billion. 

As a diversified, multi-national 
enterprise, our portfolio — which 
currently contains 22 U.S. markets, 
three international markets and over 
18 products — allows us to better 
absorb the ups and downs in rate 
cycles and markets. This is the 
strategy we have been successfully 
deploying for over 10 years. 

2014 further demonstrated how our 
discipline and agility continue to 
drive our growth. We added and 
expanded contracts in existing 
markets, expanded geographically, 
acquired new business, and added 
new capabilities and offerings.

growTh and expansion

As an example of how we grew in 
existing markets, we announced  
that Managed Health Services was 
selected to serve Indiana’s aged, 
blind or disabled Medicaid enrollees 
starting in the first half of 2015.  

In addition, Magnolia Health was 
one of two contractors awarded a 
statewide managed care contract to 
continue serving members enrolled 
in the Mississippi Coordinated 
Access Network program. And, our 
behavioral health company, Cenpatico 
of Arizona, is partnering with the 
University of Arizona Health Plan  
to be the Regional Behavioral Health 
Authority for the southern service 
area, commencing in the fourth 
quarter of 2015.

In 2014, in addition to a successful 
reprocurement in Louisiana, we 
acquired the rights to serve additional 
TANF and SSI members in Louisiana’s 
Bayou Health Medicaid managed care 
program through the assignment of  
a contract from Community Health 
Solutions of America, Inc. This 
acquisition reflects Centene’s strategy 
to build economies of scale in our  
key markets and diversify revenue 
across our health plans.

cenTene corporaTion, Letter from the Chairman, 3

Our diversification strategy 
also gives us the agility and 
expertise to integrate and 
deploy our assets to bring 
innovative solutions to a 
shifting healthcare market.

Centene further diversified when we began providing healthcare coverage  
to consumers in the Health Insurance Marketplace in 2014 through our 
Ambetter® health plans, covering members in nine states: Arkansas, Florida, 
Georgia, Indiana, Massachusetts, Mississippi, Ohio, Texas and Washington. 
Additionally, we expanded our reach in correctional healthcare services  
when Centurion, our joint venture with MHM Services Inc., was awarded  
a contract in Vermont, effective 2015.

agiliTy and experTise

As our state partners continue to transition additional populations into 
managed care, they have turned to Centene to bring our local, member-
centric approach to people who have complex needs or require long-term 
support and services. This shift in our business mix has resulted in strong 
revenue growth over the past year, and we continue to invest in care 
management programs and systems to support the complex healthcare  
needs of such populations. From 2013 to 2014, complex care revenue  
grew from $4 billion to $6 billion.

Ongoing information system development and integration give us faster 
access to more robust data and analytics. This enables us to make real-time 
decisions and helps us better manage healthcare costs – an essential component 
in supporting complex healthcare needs. Recent investments in USMM for 
in-home health services, the care management platform of Casenet, the 
specialty pharmacy expertise of AcariaHealth, and the intellectual and 
developmental disabilities management of LifeShare add to our ability  
to serve members with complex healthcare needs.

Our diversification strategy also gives us the agility and expertise to integrate 
and deploy our assets to bring innovative solutions to a shifting healthcare 
market. For example, IlliniCare Health is now leveraging our experience  
by providing administrative services for the CountyCare managed care  
plan in Chicago.

Diluted Earnings Per Share

Moving forward

$2.23

2014

+ 56 percent

$1.43

2013

The application of Centene’s expertise 
has expanded beyond our shores,  
as evidenced by our investment  
in Ribera Salud in Spain in 2014. 
Healthcare markets outside the  
U.S. are predominately funded by 
governments that share similar 
objectives: to improve health 
outcomes at lower costs, modernize 
healthcare infrastructure and bring  
an integrated approach to patient care. 
Centene is well positioned as a global 
government health solutions company.

We further expanded our reach into 
international markets through a 
noncontrolling investment in a 
British health management company 
called The Practice, which provides 
primary care, community-based and 
utilization management services  
for the National Health Service. 
Much like our noncontrolling interest 
in Ribera Salud, this is a targeted 
investment with a local partner.  
It also positions us to better identify 
and understand future opportunities 
outside the U.S. To help us consider 
overseas growth, we have added 
an executive vice president of 
International Operations and  
Business Integration, Cynthia 
Brinkley, who has nearly 20 years  
of executive leadership experience 
 in large global organizations.

Over the course of three decades,  
our principles have remained 
grounded in a mission and purpose 
that have stood the test of time.  
In 2014, across our various markets,  
we continued our commitment  
to building a better future for 
individuals and families in need.  
In September, we announced  
our plans to build a new claims 
processing center in Ferguson, 
Missouri, a city struggling with 
issues due to economic disparity.  
In addition, my appointment last 
year as chairman of the National 
Urban League reinforces our 
diligence and resourcefulness in 
tackling the difficult challenges  
that confront our communities  
and our nation.

Moving into 2015, we look forward 
to further growth and continued 
leadership in fulfilling our commitment 
to transform the health of the 
community, one person at a time.

Sincerely,

Michael f. neidorff 
Chairman, President & Chief Executive Officer

cenTene corporaTion, Letter from the Chairman, 4

cenTene corporaTion, Letter from the Chairman, 5

coMpany and financial suMMary

financial highlighTs   
in millions

Premium and Service Revenues(1)

Net Earnings(2)

Total Assets

2014

$15,667

268

5,838

2013

$10,526

161

3,529

2012

$7,682

89

2,774

2011

$5,052

120

2,190

2010

$4,284

91

1,944

preMiuMs and service revenues (1)  
in millions

neT earnings (2)  
in millions

Managed care MeMbership(1)  
in thousands

$20,000

$15,000

$10,000

$5,000

0

15,667

10,526

7,682

5,052

4,284

 ‘10

 ‘11

 ‘12

 ‘13

 ‘14

$300

$250

$200

$150

$100

$50

0

268

161

120

91

89

 ‘10

 ‘11

 ‘12

 ‘13

 ‘14

4000

3000

2000

1000

0

4,060

2,880

2,632

1,752

1,855

 ‘10

 ‘11

 ‘12

 ‘13

 ‘14

naTionwide presence

22 
State markets

18 
Products

4,600 
Jobs added in 2014

201,300 
Members in Medicaid 
expansion programs

In our provider networks: 

59,000 
Primary care physicians
178,000 
Specialty care physicians
2,000 
Hospitals

(1) From continuing operations
(2)  Attributable to Centene Corporation from continuing operations

group and producT soluTions by sTaTe

  Medicaid/chip: 

  foster care: 

Arkansas (Private Option), California, Florida, 
Georgia, Illinois, Indiana, Kansas, Louisiana, 
Massachusetts, Mississippi, Missouri,  
New Hampshire, Ohio, South Carolina,  
Texas, Washington, Wisconsin

  abd non-dual: 

California, Florida, Kansas, Louisiana, Mississippi, 
New Hampshire, Ohio, South Carolina, Texas, 
Washington, Wisconsin, Indiana*

  abd dual-eligible: 

California, Florida, Illinois, Kansas,  
New Hampshire, Texas, Wisconsin

  long-Term care: 

Arizona, Florida, Illinois, Kansas, Texas

Florida, Kansas, Louisiana, Mississippi,  
Missouri, New Hampshire, Texas, Washington

  Medicare snp: 

Arizona, Florida, Georgia, Ohio, Texas,  
Wisconsin, Michigan*

  Medicaid-Medicare: 

Illinois, Ohio, Texas*, South Carolina*, Michigan*

  correctional healthcare: 

Massachusetts, Minnesota, Tennessee, Vermont*

  health insurance Marketplace: 

Arkansas, Florida, Georgia, Illinois*, Indiana, 
Massachusetts, Mississippi, Ohio, Texas,  
Washington, Wisconsin*

 Contracts commencing in 2015

cenTene corporaTion, Company and Financial Summary, 6

cenTene corporaTion, Nationwide Presence, 7

2014 national initiative  
against childhood bullying

Centene, along with its behavioral 
health subsidiary, Cenpatico,  
Children’s National Health System 
and Howard University, launched  
a national initiative to prevent  
bullying among school-aged  
children. In addition to an 
award-winning book series, the 
partners hosted events over the 
course of the year with renowned 
children’s author Michelle Bain at 19 
schools, reaching more than 4,600 
students and distributing 19,000 
educational books and parent 
guides. The yearlong initiative  
concluded with a robust panel  
discussion in Washington D.C.  
with experts from the partnering 
organizations and the National  
Alliance on Mental Illness,  
as well as the principal from  
a local charter school.

2014 highlighTs

Q1   January

Centene began serving members enrolled 
in Health Insurance Marketplaces in  
Arkansas, Florida, Georgia, Indiana,  
Massachusetts, Mississippi, Ohio,  
Texas and Washington.

Centene completed its purchase of a majority  
interest in U.S. Medical Management, a 
leading management services organization 
and provider of in-home health services for 
high-acuity populations. 

Magnolia Health earned Accreditation 
from the National Committee for Quality 
Assurance (NCQA).

february
Mississippi awarded Magnolia Health  
a statewide managed care contract to  
continue serving members in the Mississippi 
Coordinated Access Network program.

March
IlliniCare Health began operating under  
a new contract as part of the Illinois  
Medicare-Medicaid Alignment Initiative 
serving dual-eligible members in Cook, 
DuPage, Lake, Kane, Kankakee and Will 
counties (Greater Chicago region).

Q2   May

Q3   July

Q4   ocTober

deceMber

Centene purchased a noncontrolling  
interest in Ribera Salud S.A., a Spanish 
health management group, marking its 
entry into the international market.

augusT
Nurtur received its renewed three- 
year Patient and Practitioner Oriented  
Accreditation from NCQA for its coronary 
artery disease, diabetes, heart failure, 
asthma and chronic obstructive pulmonary 
disease programs.

Home State Health earned Medicaid and 
Marketplace HMO Accreditation by NCQA.

sepTeMber
Centene announced plans to build a new 
claims processing center in Ferguson,  
Missouri, expected to create 150 to 200 
full-time jobs with a multitude of benefits. 

Sunshine Health was elevated to  
Commendable Accreditation by the  
National Committee for Quality Assurance 
(NCQA) for its Medical Managed Assistance 
and Child Welfare programs.

Centene awarded the Children’s Health 
Award for the Start Smart for Your  
Baby® Texting Program at the Medicaid  
Health Plans of America conference  
in Washington, D.C.

Louisiana Healthcare Connections was  
recommended for a contract award  
by the Louisiana Department of Health  
and Hospitals to serve its Bayou Health  
(Medicaid) beneficiaries. The new  
Bayou Health contract commenced  
in February 2015.

noveMber
Michael F. Neidorff was announced  
as the new chairman of the National  
Urban League. 

Centurion was notified by the state of 
Vermont of its intent to award Centurion a 
contract for comprehensive correctional 
health care services.

Centene purchased a noncontrolling 
interest in The Practice, a United Kingdom 
health management company.

Managed Health Services was selected  
by the Indiana Family & Social Services  
Administration to serve its aged, blind 
and disabled Medicaid enrollees who will 
qualify for the new Hoosier Care Connect 
Program. The new contract is expected  
to commence in the first half of 2015  
and will serve a portion of Indiana’s  
Medicaid membership.

Centene opened a new service center in 
Tucson, Arizona, creating over 40 new 
jobs, with plans to grow to more than  
100 jobs in 2015.

Cenpatico of Arizona, in partnership  
with University of Arizona Health Plan,  
was selected by the Arizona Department 
of Health Services/Division of Behavioral 
Health Services to be the Regional  
Behavioral Health Authority for the new 
southern geographic service area. The new 
contract is expected to commence in the 
fourth quarter of 2015, and will be held by  
the newly formed partnership called  
Cenpatico Integrated Care.

IlliniCare Health was awarded a five-year 
service agreement with Cook County 
Health & Hospital Systems to perform 
third-party administrative services, care 
coordination, behavioral health, vision and 
pharmacy benefits management services. 

Sunshine Health began operating under  
a new contract in 9 of 11 regions of the  
Managed Medical Assistance program  
under a new statewide foster care contract.

Buckeye Health Plan began operating 
under a new contract to serve Medicaid 
members in a dual-eligible demonstration 
program.

Centene was honored at the Annual Case  
in Point Platinum Awards for five of its  
member programs.

Nurtur, Peach State Health Plan and  
Centene received the 2014 Environmental 
Protection Agency National Leadership 
Award in Asthma Management.

June
Community Health Solutions of America, 
Inc. assigned its contract with the Louisiana 
Department of Health and Hospitals under 
the Bayou Health Shared Savings Program 
to Centene’s Louisiana subsidiary.

Sunflower Health Plan and Coordinated 
Care received Accreditation from NCQA. 

cenTene corporaTion, 2014 Highlights, 8

cenTene corporaTion, 2014 Highlights, 9

When Centene was founded in 1984, approximately 6% of the  
United States population, or about 13.9 million people, were eligible  
for public assistance for healthcare.

Today almost 32%, or 100 million people, are covered  
through Medicare, Medicaid, the Children’s Health Insurance Program  
and the Health Insurance Marketplace.

From the very start, our focus on local, quality healthcare with dignity has driven Centene’s
efforts to serve more individuals and fulfill unmet needs in healthcare and beyond.

Centene’s mission and purpose continue to make us a valuable partner in addressing the global challenges
and opportunities faced by governments, individuals and families — now and in the years to come.

1984

Centene Established 

Founded as a single health plan in 1984 in  
Wisconsin. The company was first led by  
Mrs. Betty Brinn who, having lived in 17 foster 
homes when she was a child, was particularly 
concerned about the welfare of children  
and helping poor people gain access to  
quality healthcare.

1996:  $40 Million in revenue, 
40 Thousand MeMbers,   
2 sTaTe healTh plans

Michael F. Neidorff Joins 

Michael F. Neidorff, president and chief executive 
officer of Centene, joined the company with the 
fundamental belief that every individual is entitled 
to quality healthcare with dignity. He believed  
the company had the people, the experience, 
and the approach to most effectively coordinate 
healthcare services for underserved populations.

2001:  $327 Million in revenue, 
235 Thousand MeMbers,   
3 sTaTe healTh plans

A Publicly Traded Company 

Centene continued to expand its reach and  
capability, developing a full range of healthcare 
solutions to improve the health outcomes and  
lives of children, families, seniors, people with 
disabilities and many more nationwide. In 2001, 
Centene became a publicly traded  company  
and by 2010 was ranked among the nation’s  
top companies.

2010:  $4.3 billion in revenue, 
1.8 Million MeMbers,   
12 sTaTe healTh plans

Centene Advances 

Disciplined geographic and product diversification 
contributed to tremendous growth for Centene, 
recognized by achieving the ranks of a Fortune  
500 company for the first time in 2010. Forward- 
thinking strategies led to investments beyond 
Medicaid capabilities, to address the rising  
number of underinsured and uninsured.

2014:  $15.7 billion in revenue, 
4.1 Million MeMbers,   
22 sTaTe healTh plans

Today, with the dedicated efforts of 13,400  
employees, Centene helps more than 4.1 million 
covered individuals and families across the  
nation. Propelled by our founding principles  
and beliefs, we remain deeply committed to  
transforming the health of the community,  
one person at a time.

2003:  $770 Million in revenue, 
490 Thousand MeMbers,   
4 sTaTe healTh plans

A New Multi-Line Strategy 

Our multi-line healthcare strategy was  
established in 2003, with an initial focus on  
behavioral health, disease management, and  
utilization management. Over the course of a  
decade, Centene has added a full range of  
specialty solutions to its portfolio for more  
comprehensive and integrated care.

behavioral healTh 
ManageMenT

life and healTh  
ManageMenT

pharMacy benefiTs 
ManageMenT

care ManageMenT  
Technology

specialTy  
Therapies

hoMe and  
coMMuniTy-based 
services

in-hoMe   
healTh services

specialTy  
pharMacy  
services

TelehealTh  
services

Managed  
vision

denTal benefiT  
ManageMenT

Over the past three decades, the healthcare industry  
has undergone significant change. New technologies have been  
introduced, utilization management practices have evolved and  
historic legislation has been passed and implemented. Yet, through it all, 
Centene has remained deeply grounded in the roots and core principles  
we were founded on 30 years ago.

Through our local approach, focus on preventive care and adherence to clinical quality,  
we have been able to consistently deliver on our mission of providing better health outcomes  
for our members at lower costs to our state partners.

cenTene corporaTion, Continuum of Care, 12

The growing sophisTicaTion of healThcare

Technology for More personalized care

  A woman with a long history  
of alcoholism and drug abuse 
was diagnosed with end-stage liver 
disease and cirrhosis. In addition,  
she had many mental and behavioral 
health problems, including schizophrenia, 
depression and paranoia, which caused 
multiple hospitalizations. She lived with 
two elderly parents, who were her 
primary caregivers, and she could  
not consistently make good decisions 
about her wellbeing without their help.

Centene enrolled this member in an 
integrated case management program. 
Under physician direction her medication 
was adjusted, and she was enrolled in 
Nurtur’s education coaching, NurseWise’s 
after-hour care assistance and Cenpatico 
for behavioral health issues.

As a result, we were able to not only 
reduce her number of hospitalizations,  
but also improve her engagement with  
her health plan, and her overall quality 
of life. She now remains stable at  
home with long-term health and 
support services. 

One of Centene’s most enduring strategies is to create 
programs that care for the whole person. This approach, 
along with our focus on each individual member’s unique 
circumstances, makes us particularly well-suited partners  
for the growing challenges of complex care populations. 
While this population may be only 5 percent of the total 
population, according to the Agency for Healthcare  
Research and Quality, they are responsible for  
approximately half the healthcare costs in our nation.  
And they are a rapidly growing part of Centene’s business.   

Chronically ill, elderly and disabled 
individuals often require special  
care coordination, support and case 
management, as do persons with 
intellectual or behavioral disabilities. 
Such support may take the form of 
personal care aides to visit members’ 
homes to make sure they have proper 
nutrition. Or it may include providing 
resources to help members move 
from a nursing home into an 
apartment with home care.

Centene’s diversification makes  
it all possible. Our subsidiary,  
U.S. Medical Management, helps us 
reduce spending by treating chronic 
conditions in the home, providing 
ancillary services and checking 
treatment compliance. LifeShare 

and Cenpatico serve members with 
intellectual and developmental 
disabilities by helping with their 
medical, psychological and social 
needs. Meanwhile, AcariaHealth  
and US Script work to lower costs  
by helping to ensure that members 
receive the right dose of the right 
drug at the right time for the  
right duration.

Through the integration of local 
health plan care management teams, 
specialized programs, systems,  
and initiatives such as these, 
Centene is not only able to reduce 
costs and improve health outcomes, 
but is also able to enhance the 
quality of our members’ lives.

At Centene, information technology goes hand in hand with 
managing our members’ health. Whereas decades ago the 
health coverage industry focused primarily on paying claims, 
today our case management, disease management and 
wellness programs provide care that’s more preventive.

Centene’s predictive modeling technology identifies members who have 
serious health issues or risks so we can provide appropriate support. For 
example, our systems can find diabetic members who have not had eye exams 
in the past year, members who should get flu vaccines and women who 
haven’t had a breast exam. Once identified, our symbiotic relationship with 
healthcare providers helps doctors get their patients to adhere to treatments, 
and helps hospitals reduce readmissions. 

Our case managers facilitate continual interaction between members and 
healthcare providers, empowering our members to take charge of their 
health. TruCareTM is essential to these efforts, compiling and integrating  
data across multiple sources — including physicians, prescriptions, emergency 
department visits and hospitalizations — to provide clinical staff with a 
complete view of the health of the people we serve. Our systems allow us  
to more accurately predict future costs and health status, assign appropriate 
resources to specialty skills such as behavioral health or oncology, coordinate 
care plans, and track progress.

In 2014, we expanded our platforms to more effectively handle claims, network 
management and analytics from nontraditional healthcare providers. Our 
systems facilitate actionable information exchange — enabling more integrated 
care with providers and other caregivers. And, with more than double the 
amount of operations than even six years ago, our technology capabilities 
help to sustain our rapid market growth and diversification into areas such  
as complex care.

cenTene corporaTion, Innovative Solutions, 14

cenTene corporaTion, Innovative Solutions, 15

personalized care
Our systems compile and integrate data  
across multiple sources for truly comprehensive, 
integrated health management and care.

 
clinical prograMs reflecTing founding beliefs

Centene’s comprehensive clinical programs aim to remove barriers, as well  
as educate and empower our members to take control of their health — and 
improve their quality of life. Many of our programs encompass partnerships 
between our health plans and specialty companies, focusing on the whole 
health of each individual we serve. For example, our Asthma Management 
Program is a partnership between Nurtur, our life and health management 
company, and our state-based health plans. The program employs a variety  
of multimedia, bilingual educational tools and incentives to help asthmatic 
members better manage their condition. In 2014, Peach State Health Plan  
and Nurtur’s Asthma Management Program won the National Environmental 
Leadership Award in Asthma Management from the U.S. Environmental 
Protection Agency (EPA).

“While new technologies and innovation have helped us find new ways to identify 
high-risk members and intervene appropriately, I believe our success has come from 
our continued commitment to engaging in one-on-one, personal interaction with our 
members and providers.”  Mary Mason, M.d., Senior Vice President and Chief Medical Officer

Centene’s member outreach programs and initiatives are tailored to our 
diverse member populations. For example, Centene has developed special 
programs geared toward our nearly 800,000 teenaged members across  
the nation. Our award-winning “Off the Chain” book series is written and 
designed to cover important topics that specifically impact teens. In 2014, 
through a partnership with the National Urban League, Peach State Health 
Plan piloted a program based on the “Off the Chain Teens & Pregnancy” book, 
including the opportunity for pregnant teens to earn up to three hours of high 
school independent study credit by completing an online educational course 
on how to have a healthy pregnancy and care for a newborn.

Centene’s targeted programs have resulted in positive outcomes such as 
increased wellcare visits and immunizations among teens year over year. 

percentage of centene members ages 
13 to 21 who had at least one wellcare 
visit during the year

41.3 
Percent

45.6 
Percent

47.0 
Percent

2012

2013

2014

Equally important to our  
member outreach programs are  
our partnership opportunities with 
providers. Centene firmly believes 
that linking members to a medical 
home is key to ensuring they get the 
right care, at the right time and in 
the right setting. Centene has 
developed programs to support our 
primary care provider partners.  
In June 2014, Centene’s behavioral 
health subsidiary, Cenpatico, in 
partnership with Sunshine Health 
and Family Care Partners FQHC  
in Jacksonville, Florida, launched 
Cenpatico’s Choose Health program. 
The program is based on the IMPACT 
model of evidenced-based depression 
care to support primary care providers 
in treating members who are  
newly diagnosed, undiagnosed  
or undertreated. These members  
are at risk of exacerbating co-morbid 
medical illnesses such as sickle cell 
anemia, diabetes or heart disease.

Navigating the Hepatitis C    
Pipeline: ScriptAssist Defines           

Value Beyond Discontinuation Rates

Despite many improvements in 
outcomes and patient experience, 
the economic strain created by 
direct acting antiviral therapies for 
the treatment of hepatitis C has 
motivated payers, pharmacy benefit 
managers, and specialty pharmacy 
partners to pursue new ways to 
collaboratively manage the increase 
in spend for hepatitis C therapy.

To bridge this gap and maintain 
quality healthcare, Centene 
subsidiaries AcariaHealth and 
NurseWise have partnered to  
deliver the ScriptAssist medication 
adherence program for hepatitis C. 
The program aims to empower 
patients through a series of  
high-touch, personal telephonic 
outreach for adherence and improved 
treatment experience. These efforts 
seek to prevent premature treatment 
discontinuation — due to challenging 
medication side effects and barriers  
to therapy — for optimal health 
outcomes, while reducing  
preventable costs.

focus on The MeMber

What’s it like to walk in our members’ shoes? What are their pain points? 
What’s working well? 
Delivering extraordinary customer service begins with having a deep understanding, 
both of our members’ experience with us and of our members as unique individuals. 
To that end, Centene completed a yearlong initiative called customer journey 
mapping, where we looked closely at the experiences our customers were having 
with us compared to the experiences they expected to have with us. 

We also completed consumer research to help us identify who our Medicaid 
customers are — their lifestyles, health behaviors and attitudes. Understanding  
what drives our members helps us ensure we are providing the appropriate 
programs and services they want and need to get and stay healthy. 

In addition to the research conducted, Centene involved talent from all areas of  
our organization, as well as members from several of our health plans, to develop 
strategies for these unique member segments, ensuring each of them is getting 
superior customer service and the quality healthcare they deserve.

consumer segmentation study
We conducted a detailed study to better 
understand what drives our members

customer Journey Mapping
And examined our members’ end-to-end 
experience with our plans

This helped us identify five distinct  
segments with unique challenges,  
and develop action plans to serve  
them better

cenTene corporaTion, Innovative Solutions, 16

cenTene corporaTion, Innovative Solutions, 17

 
quarTerly financial inforMaTion

selecTed financial inforMaTion

amounts attributable to  
centene corporation shareholders:

net earnings (loss) per common share  
attributable to centene corporation:

amounts attributable to  
centene corporation shareholders:

net earnings (loss) per common share attrib-
utable to centene corporation:

Total revenues 
Earnings from continuing operations, 
net of income tax expense 
Discontinued operations, 
net of income tax expense (benefit) 

Net earnings 
Basic:
Continuing operations 
Discontinued operations 
Basic earnings per common share 
Diluted:
Continuing operations 
Discontinued operations 
Diluted earnings per common share 

Total revenues 
Earnings from continuing operations, 
net of income tax expense 
Discontinued operations, 
net of income tax expense (benefit) 
Net earnings 
Basic:
  Continuing operations 
  Discontinuing operations 

  Basic earnings per common share 
Diluted:
  Continuing operations 
  Discontinued operations 

  Diluted earnings per common share 

For the Quarter Ended, 2014 
(in millions, except share and membership data) (Unaudited)

March 31 
$3,460 

June 30 
$4,023 

September 30 
$4,352 

December 31
$4,725

$34 

(1) 

$33 

$0.30 
(0.01) 
$0.29 

$0.29 
(0.01) 
$0.28 

$47 

2 

$49 

$0.41 
0.01 
$0.42 

$0.39 
0.02 
$0.41 

$81 

1 

$82 

$0.69 
0.01 
$0.70 

$0.67 
0.01 
$0.68 

$106

1

$107

$0.90
0.01
$0.91

$0.87
0.01
$0.88

For the Quarter Ended, 2013 
(in millions, except share and membership data) (Unaudited)

March 31 

$2,525 

June 30 

September 30 

December 31

$2,611 

$2,795 

$2,932

$23 

— 
$23 

$0.22 
— 

$0.22 

$0.21 
— 

$0.21 

$41 

(1) 
$40 

$0.38 
(0.01) 

$0.37 

$0.36 
(0.01) 

$0.35 

$50 

(1) 
$49 

$0.46 
(0.01) 

$0.45 

$0.44 
(0.01) 

$0.43 

$48

5
$53

$0.43
0.05

$0.48

$0.42
0.04

$0.46

revenues:

expenses:

other income (expense):

amounts attributable to centene  
corporation common shareholders:

net earnings (loss) per common share  
attributable to centene corporation:

Year Ended December 31  
(in millions, except share data)

Premium 
Service 
  Premium and service revenues 

Premium tax and health insurer fee 

Total Revenues 

Medical costs 
Cost of services 
General and administrative expenses 
Premium tax expense 
Health insurer fee expense 

Impairment loss 

Total operating expenses 
  Earnings from operations 
Investment and other income 
Debt extinguishment costs 
Interest expense 
  Earnings from continuing operations, 
  before income tax expense 
Income tax expense 

  Earnings from continuing operations, 
  net of income tax expense 
  Discontinued operations, net of 
income tax expense (benefit) of 
$1, $2, $(48), $(4), and $4 respectively 

  Net earnings (loss) 
(earnings) loss attributable to 
noncontrolling interests 

  net earnings attributable to 
  centene corporation 

Earnings from continuing operations, 
net of income tax expense 
Discontinued operations, net of 
income tax expense (benefit) 
  net earnings 
Basic:
  Continuing operations 

  Discontinued operations 
  Basic earnings per common share 
Diluted:
  Continuing operations 
  Discontinued operations 
  Diluted earnings per common share 

2014 
$14,198 
1,469 
15,667 

893 
16,560 

12,678 
1,280 
1,314 
698 
126 

— 
16,096 
464 
28 
— 
(35) 

457 
196 

261 

3 
264 

7 

$271 

$268 

3 
$271 

$2.30 

0.03 
$2.33 

$2.23 
0.02 
$2.25 

2013 
$10,153 
373 
10,526 

337 
10,863 

8,995 
327 
931 
333 
— 

— 
10,586 
277 
19 
— 
(27) 

269 
107 

162 

4 
166 

(1) 

$165 

$161 

4 
$165 

$1.49 

0.03 
$1.52 

$1.43 
0.04 
$1.47 

2012 
$7,569 
113 
7,682 

428 
8,110 

6,781 
88 
677 
428 
— 

28 
8,002 
108 
35 
— 
(20) 

123 
47 

76 

(87) 
(11) 

13 

$2 

$89 

(87) 
$2 

$0.86 

(0.84) 
$0.02 

$0.83 
(0.81) 
$0.02 

2011 
$4,948 
104 
5,052 

159 
5,211 

4,191 
78 
578 
161 
— 

— 
5,008 
203 
13 
(8) 
(20) 

188 
71 

117 

(9) 
108 

3 

$111 

$120 

(9) 
$111 

$1.20 

(0.09) 
$1.1 1 

$1.15 
(0.09) 
$1.06 

2010
$4,192
92
4,284

164
4,448

3,584
64
478
165
—

—
4,291
157
15
—
(18)

154
60

94

4
98

(3)

$95

$91

4
$95

$0.93

0.04
$0.97

$0.90
0.04
$0.94

weighted average number of  
common shares outstanding:

Basic 

Diluted 

116,345,764 

108,253,090 

103,018,732 

100,397,908 

97,509,894

120,360,212 

112,494,346 

107,428,750 

104,948,476 

100,895,776

consolidated balance sheet data:

Cash and cash equivalents 
Investments and restricted deposits 
Total assets 
Medical claims liability 
Long-term debt 
Total stockholders’ equity 

$1,546 
1,557 
5,838 
1,723 
888 

1,743 

$974 
941 
3,529 
1,112 
666 

1,243 

$746 
727 
2,774 
815 
535 

954 

$494 
653 
2,190 
519 
348 

936 

$434
640
1,944
457
328

797

cenTene corporaTion, Financial Information, 18

cenTene corporaTion, Financial Information, 19

 
 
 
 
 
 
 
 
corporaTe inforMaTion

The graph to the right compares  
the cumulative total stockholder 
return on our common stock for the 
period from December 31, 2009 to 
December 31, 2014 with the cumulative 
total return of the New York Stock 
Exchange Composite Index and the 
Standard & Poor’s Supercomposite 
Managed Healthcare Index over the 
same period. The graph assumes an 
investment of $100 on December 31, 
2009 in our common stock (at the 
last reported sale price on such day), 
the New York Stock Exchange 
Composite Index and the Standard  
& Poor’s Supercomposite Managed 
Healthcare Index and assumes the 
reinvestment of any dividends.

sTocK perforMance graph   
in dollars

500

400

300

200 

100

0

 ‘09

 ‘10

 ‘11

 ‘12

 ‘13

 ‘14

Centene  
Corporation

New York Stock Exchange 
Composite Index

S&P Supercomposite Managed 
Healthcare Index

board of direcTors

Michael f. neidorff 
Chairman, President and CEO; Centene Corporation
orlando ayala 
Corporate Vice President, Chairman,  
Emerging Markets, and Chief Strategist,  
National Competitiveness; Microsoft Corporation
robert K. ditmore 
Former President and COO;  
United Healthcare Corporation

frederick h. eppinger 
President and CEO;  
The Hanover Insurance Group, Inc.
richard a. gephardt 
CEO of Gephardt Group LLC; Former Majority  
Leader of the U.S. House of Representatives
pamela a. Joseph 
Vice Chairman, Payment Services of U.S. Bancorp; 
Chairman and CEO, Elavon, Inc.

John r. roberts 
Retired Regional Managing Partner;  
Arthur Andersen LLP
david l. steward 
Founder and Chairman of the Board;  
World Wide Technology, Inc.
Tommy g. Thompson 
Former Health and Human Services Secretary; 
Former Governor of Wisconsin

cenTene corporaTion, Corporate Information, 20

oTher inforMaTion

forM 10-K 

cash dividend policy

Included in this 2014 Annual Review  
are financial and operating highlights and 
summary financial statements. For complete 
financial statements, including notes,  
please refer to the Company’s Annual  
Report on Form 10-K for the fiscal year 
ended December 31, 2014 filed with the 
Securities and Exchange Commission  
(the “2014 Form 10-K”), which also 
includes Management’s Discussion and 
Analysis of Financial Condition and 
Results of Operations. This 2014 Annual 
Review, together with our 2014 Form 10-
K, constitute our annual report to security 
holders for purposes of Rule 14a-3(b)  
of the Securities Exchange Act of 1934,  
as amended. Our 2014 Form 10-K may  
be obtained by accessing the investor  
section of our Company’s website at  
www.centene.com, or by going to the  
SEC’s website at www.sec.gov.

The Company has filed an Annual Report 
on Form 10-K for the year ended December 
31, 2014, with the Securities and Exchange 
Commission. Stockholders may obtain a copy 
of this report, without charge, by writing:

The Company has not paid any dividends  
on its common stock and expects that  
its earnings will continue to be retained  
for use in the operation and expansion  
of its business.

Investor Relations 
Centene Corporation  
7700 Forsyth Boulevard  
St. Louis, MO 63105 
www.centene.com

Transfer agenT

Broadridge Corporate Issuer Solutions, Inc. 
1717 Arch Street, Suite 1300  
Philadelphia, PA 19103  
855.627.5087 

www.broadridge.com/TransferAgent

annual MeeTing

The Annual Meeting of Stockholders  
will be held on Tuesday, April 28, 2015,  
at 10:00 a.m. at Centene Corporation,  
7700 Forsyth Boulevard, St. Louis,  
MO 63105 in the Auditorium,  
314.725.4477. 

coMMon sTocK inforMaTion

Centene common stock is traded and 
quoted on the New York Stock Exchange 
under the symbol “CNC”.

Stock Price

2015*

2014

2013

High

Low

High

Low

High

Low

$ 61.00 $ 51.73 $ 33.18 $ 28.44 $ 24.28 $ 20.29

— — $ 38.84 $ 27.56 $ 26.37 $ 21.07

— — $ 41.99 $ 35.49 $ 32.52 $ 26.01

— — $ 54.24 $ 37.53 $ 33.92 $ 27.06

First 
Quarter

Second 
Quarter

Third 
Quarter

Fourth 
Quarter

*Stock price through February 20, 2015

On February 2, 2015, the Board of Directors 
declared a two-for-one split of Centene’s 
common stock in the form of a 100% stock 
dividend distributed February 19, 2015 
to stockholders of record on February 12, 
2015. All share, per share and stock price 
information presented in this Annual Review 
has been adjusted for the two-for-one  
stock split.

CautIoNarY StatEMENt oN Forward-LookINg StatEMENtS
all statements, other than statements of current or historical 
fact, contained in this filing are forward-looking statements. 
we have attempted to identify these statements by 
terminology including “believe,” “anticipate,” “plan,” “expect,” 
“estimate,” “intend,” “seek,” “target,” “goal,” “may,” “will,” 
“should,” “can,” “continue” and other similar words or 
expressions in connection with, among other things, any 
discussion of future operating or financial performance. In 
particular, these statements include statements about our 
market opportunity, our growth strategy, competition, 
expected activities and future acquisitions, investments and 
the adequacy of our available cash resources. these 
statements may be found in the various sections of this filing, 
including those entitled “Management’s discussion and 
analysis of Financial Condition and results of operations,”  
Part I, Item 1a. “risk Factors,” and Part I, Item 3 “Legal 
Proceedings.” readers are cautioned that matters subject to 
forward-looking statements involve known and unknown risks 
and uncertainties, including economic, regulatory, competitive 
and other factors that may cause our or our industry’s actual 
results, levels of activity, performance or achievements to be 
materially different from any future results, levels of activity, 

performance or achievements expressed or implied by these 
forward-looking statements. these statements are not 
guarantees of future performance and are subject to risks, 
uncertainties and assumptions. all forward-looking 
statements included in this filing are based on information 
available to us on the date of this filing and we undertake no 
obligation to update or revise the forward-looking statements 
included in this filing, whether as a result of new information, 
future events or otherwise, after the date of this filing. actual 
results may differ from projections or estimates due to a 
variety of important factors, including (i) our ability to 
accurately predict and effectively manage health benefits and 
other operating expenses and reserves; (ii)  competition; (iii) 
membership and revenue projections; (iv) timing of regulatory 
contract approval; (v) changes in healthcare practices; (vi) 
changes in federal or state laws or regulations, including the 
Patient Protection and affordable Care act and the Healthcare 
and Education affordability reconciliation act and any 
regulations enacted thereunder; (vii) changes in expected 
contract start dates; (viii) changes in expected closing dates, 
estimated purchase price and accretion for acquisitions; (ix) 
inflation; (x) foreign currency fluctuations; (xi) provider  
and state contract changes; (xii) new technologies; (xiii) 

advances in medicine; (xiv) reduction in provider payments  
by governmental payors; (xv)major epidemics; (xv) disasters 
and numerous other factors affecting the delivery and cost of 
healthcare; (xvii) the expiration, cancellation or suspension of 
our Medicare or Medicaid managed care contracts by federal 
or state governments; (xviii) the outcome of pending legal 
proceedings; (xix) availability of debt and equity financing,  
on terms that are favorable to us; and (xx) general economic 
and market conditions. we disclaim any current intention or 
obligation to update or revise any forward-looking statements, 
whether as a result of new information, future events or 
otherwise. due to these important factors and risks, we cannot 
give assurances with respect to our future premium levels or 
our ability to control our future medical costs. Please refer  
to Item 1a “risk Factors” of Part I of the Company’s annual 
report on Form 10-k filed with the SEC on February 23, 2015  
for a further discussion of these and other important factors 
that could cause actual results to differ from expectations.

 
 
7700 Forsyth Boulevard 
St. Louis, MO 63105, U.S.A. 

+1 314.725.4477 
www.centene.com