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Citizens Financial Group

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Sector Financial Services
Industry Banks - Regional
Employees 10,000+
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FY2024 Annual Report · Citizens Financial Group
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Building a  
distinctive 
franchise
2024 Annual Review

*Results are presented on an Underlying basis, as applicable. Please refer to Non-GAAP Financial Measures and Reconciliations on Pages 18-21 for additional information 
on these measures. Unless otherwise noted, references to balance sheet items above are on a period-end basis, loans and leases exclude loans held for sale; percentage 
increases are on a YOY basis vs. 2023.
**Reported Card fees are a record $368 million for 2024, up 24%, or $344 million, up 16%, on an Underlying basis.*
$467
million 
Record Capital 
Markets fees
↑46%
$368
million 
Record Card fees**
↑24%
$294
million 
Record Wealth fees
↑14%
Fee income up 10% YOY,  
up 9% on an Underlying basis
$2.2 billion
’23
’24
’22
’21
’20
’19
’18
’17
’16
’15
’14
Reported Results
Underlying Results*
$1.42
$1.61
$1.93
$2.58
$3.56
$3.84
$2.41
$5.34
$4.84
$3.88
$3.24
$3.13
$3.03
$4.10
$5.16
$2.22
$3.81
$3.52
$3.25
$1.97
$1.55
$1.55
DILUTED EPS
IMPROVED LOANS-TO-DEPOSITS RATIO
100%
98%
88%
96%
86%
94%
84%
92%
82%
78%
90%
’23
’24
’22
’21
’20
’19
’18
’17
’16
’15
’14
97.9%
96.9%
98.6%
96.7%
97.6%
95.0%
83.6%
83.0%
86.7%
82.3%
79.6%
TANGIBLE BOOK 
VALUE PER SHARE*
$32.34
Pro forma Liquidity Coverage 
Ratio exceeds Category I 
bank requirement of 100%
119%
CET1 Ratio
10.8%
RETURN ON TANGIBLE 
COMMON EQUITY*
Underlying 
Results*
Reported 
Results
9.8%
10.5%
STRONG CAPITAL AND 
LIQUIDITY PROFILE
$218 billion
in assets
$175 billion
in deposits
$139 billion
in loans and leases
2024 Highlights
2  •  Citizens Financial Group  

  2024 Annual Review  •  3
Last year we celebrated a decade of strong and steady growth, commemorating the 10-year 
anniversary of our initial public offering on the New York Stock Exchange. Our IPO was a 
seminal event, marking the moment we took control of our fate and began our transformation 
journey. Through strategic investments in new capabilities, a commitment to attracting and 
developing great talent and a strong customer-centric culture, we have built a vibrant, 
well-positioned company. 
We have continued to focus on delivering well for all of our stakeholders, while positioning 
ourselves for success over the longer term. In 2024, we made further progress on a unique 
growth strategy featuring a transformed Consumer Bank, the best-positioned Commercial 
Bank, and what we intend to be the premier bank-owned Private Bank and Wealth 
Management franchise. While we faced economic uncertainty, industry competition, high 
interest rates and other challenges in the past year, our financial strength and operational 
discipline have continued to serve us well.  
As 2025 begins to unfold, we are positioned well for the future, with a strong deposit base and 
capital levels, an attractive business model, and several compelling initiatives that will enable 
us to do more for all of those we serve. 
Pictured: Chairman and CEO Bruce Van Saun with members of executive management, the board of directors 
and others at the New York Stock Exchange
To my fellow shareholders
02   Financial highlights 
03   Letter from the CEO
08   Consumer Banking  
Business Highlights
09   Commercial Banking  
Business Highlights
10   Sustainability 
& Impact
16   National Reach/Executive 
Committee/Board of 
Directors
17   About Citizens Financial 
Group, Inc./Shareholder 
information
18   Non-GAAP financial 
measures/ 
Forward-looking 
statements
TABLE OF CONTENTS

4  •  Citizens Financial Group  
Executing with discipline 
We sustained our record of strong execution in 2024, delivering 
solid financial results that demonstrate our continued ability to 
navigate well through a dynamic external environment. On an 
Underlying basis, we reported net income of approximately $1.6 
billion, earnings per share of $3.24, and ROTCE of 10.5%.*
Notwithstanding the volatile market environment, we delivered 
very good performance on deposits and on fee income growth, 
led by Capital Markets, Card and Wealth. The transformation of 
our deposit franchise has enabled us to successfully manage 
through a rapidly rising rate environment, and our deposit costs 
have performed well against the peer average. We’ve maintained 
a strong capital and liquidity position, giving us the wherewithal 
to support our customers and grow our business. Expenses were 
well-controlled, and credit is trending favorably. 
We continued to optimize our balance sheet by focusing on 
deploying capital to lending portfolios with deep relationships 
and attractive risk-adjusted returns. In 2024 we reduced non-
core loans by $4.2 billion, and we made further progress in 
exiting lower-returning corporate relationships and reducing 
our Commercial Real Estate portfolio. 
We’ve executed well on our Tapping Our Potential (TOP) 
program, which rests on a mindset of continuous improvement 
around how we deliver efficiently and effectively for customers 
and colleagues. Our TOP 9 program exceeded our initial target, 
achieving a pre-tax run-rate benefit of approximately $150 
million as of year-end 2024. Our TOP 10 program is targeting 
a pre-tax run-rate benefit of approximately $100 million by 
year-end 2025. This new TOP program is focused on several new 
efficiency opportunities, including the transformation of our 
operations through process reengineering, automation and AI. 
Progressing our strategic initiatives                                                                                   
We made further progress on several of our key strategic 
initiatives, executing well across Citizens Private Bank, our 
New York City Metro strategy and serving private capital.
We are making great strides in building the Private Bank, growing 
our client base and hitting our financial targets. Notably, that 
business became profitable in the fourth quarter, reaching 
$7 billion in high-quality deposits, $4.7 billion in assets under 
management (AUM) and $3.1 billion in loans as of year end. 
We also continue to scale and strengthen Private Wealth 
Management, adding teams in San Francisco, Boston and South 
Citizens is committed to helping New York City neighborhoods reach their potential. With about 170 branches and a strong 
and growing Private Banking and Commercial Banking presence, we are in the New York Metro market for the long haul for 
all of our clients. We are hitting our stride in our second year as the official bank of the New York Road Runners (NYRR), 
the world’s premier community running organization with nearly 700,000 members and the TCS New York City Marathon, 
the world’s largest marathon with more than 50,000 runners, through a five-year, foundation-level partnership. 
In addition to being the official bank of the NYRR’s marquee races across the five boroughs, we were thrilled to be the 
first-ever title sponsor of the 2024 Queens 10K race in June, which saw a record 12,000 runners from across the five 
boroughs of New York complete the course. We look forward to continuing our success in New York supporting and 
celebrating athletes, fans and volunteers at NYRR events throughout 2025 and beyond.
HITTING OUR STRIDE
*Please refer to Non-GAAP Financial Measures and Reconciliations on Pages 18-21 for additional information. Reported net income for 2024 is $1.5 billion, or $1.6 billion on 
an Underlying basis.

  2024 Annual Review  •  5
Florida to further expand our capabilities. We’ve also added 
Commercial middle market bankers to complement our Private 
Bank footprint in Southern California and Florida, maximizing 
synergies among our businesses to further deepen relationships 
with corporate clients.
In the Consumer Bank, our deposit performance was near the 
top of the peer group, and NYC Metro is our fastest growing 
region, with an acceleration in household acquisition driving 
strong lending and deposit growth. We’ve seen significant 
improvement in our regional Net Promoter Score in New York, 
which has risen 37 points since mid 2022. For the second year 
in a row, we were privileged to be the official Bank of the TCS 
New York City Marathon and the New York Road Runners, driving 
brand awareness and deep connections with local businesses 
and communities.
We also continued to build out the Commercial Bank’s coverage 
and solutions. Despite a muted environment in 2024, we were 
able to successfully leverage our comprehensive capabilities, 
industry expertise and relationship approach to drive strong fee 
performance in our capital markets business, which was up 46% 
year over year. We are well-positioned for an expected increase 
in M&A and IPO deal flow in 2025, as we continue to make 
progress in our strategy to become a leading advisor and lender 
to the private equity community. 
A trusted partner to customers 
We remain intensely focused on supporting our customers 
with the advice, products, services and insights they need to 
be successful. 
In Consumer, we made significant progress in delivering 
seamless web and mobile experiences, including enhancing 
the onboarding experience with tools and resources to help 
customers more easily set up accounts and manage their 
finances. As a testament to our progress, our mobile app ranked 
#2 in overall satisfaction among regional banks in JD Power’s 
annual survey, up from #10 in 2023. We continue to emphasize 
relationship-based lending, including introducing tailored 
Private Bank lending offerings for general and limited partners 
in private equity and professional partnerships. 
We’ve also enhanced Cash Flow Essentials, our online and 
mobile cash management platform for small businesses, with 
a new log-in experience and the integration of additional 
resources and support. In 2024, Citizens Cash Flow Essentials 
garnered recognition from multiple industry organizations, 
including Datos Insights and Fintech Futures.
In Commercial, we continued to expand our capabilities to 
provide the solutions our clients need to propel growth at every 
stage. In 2024, we became a registered swap dealer, which gives 
us more flexibility in our swap dealing activities to meet client 
needs. We also launched two new products, Payee Select and 
Citizens Account Validation, to enhance payment processes 
for clients. In addition, we expanded single sign-on and 
implemented a range of new features in Citizens Digital Butler, 
our secure and personalized digital onboarding and servicing 
solution. Our rollout of Citizens Digital Butler earned us a 2024 
Model Bank Award for Commercial Customer Engagement 
from Celent.
Our Credo 
We perform our best every day, 
so we can do more for 
our customers, colleagues, 
communities and shareholders.
2.3M
↑5%
mobile active users
$173M
↑17%
digital payments 
and transfers
1.5M
↑9%
mobile active retail 
checking households
CiZi
our new AI-powered 
personalized assistant built 
into the Citizens mobile app
ROBUST DIGITAL ENGAGEMENT

6  •  Citizens Financial Group  
In recognition of our commitment to delivering innovative 
working capital solutions for clients, Global Finance  
magazine again named Citizens a top treasury and cash 
management provider, as well as the best bank for long-term 
liquidity management. 
As we look toward the future, our enterprise efforts in next-gen 
technology, data and analytics, and artificial intelligence will 
help us further maximize the delivery of high-quality solutions 
and advice. 
A more sustainable future for all of those we serve
As an extension of our Credo, Citizens’ integrated, enterprise-
wide sustainability and impact efforts unite our values and 
purpose to build a better future for all of those we serve.  
Led by robust corporate governance, we strive to make 
responsible business decisions by serving our customers 
and clients, engaging shareholders, and monitoring our 
environmental impact. 
Our collective impact on our local communities continues to 
be a hallmark of our bank. In 2024, we provided approximately 
$1.5 billion in loans and equity to support the creation or 
rehabilitation of over 6,500 affordable housing units. We also 
reached new levels of volunteerism, collectively logging nearly 
250,000 volunteer hours, surpassing our 2024 goal and reaching 
a new high. 
We know that for our communities to thrive, we must invest in 
developing the workforce of the future. In 2024, we announced 
a $10 million commitment over the next two years to support 
workforce development initiatives at non-profit organizations 
across our footprint. We also announced $2.4 million in financial 
empowerment grants. 
Inside Citizens, we are committed to fostering an inclusive 
workplace and a culture rooted in respect, opportunity and 
growth. Listening to our colleagues is instrumental and, in 2024, 
87% of colleagues participated in our annual organizational 
health survey, demonstrating strong engagement and delivering 
a top-quartile score relative to global benchmarks. 
We are expanding our pipeline for talent, creating opportunities 
for growth and leadership, and building a culture of belonging 
to drive innovation and strengthen our connections with our 
customers and communities. In 2024, we launched Citizens 
Talent Matters, a talent marketplace available to all colleagues 
that creates personalized experiences to support colleague skill-
building and career advancement, and continued to enhance our 
leadership development, learning, and educational assistance 
resources. Colleague engagement in our Business Resource 
Groups remains strong, with a 5% increase in membership 
since last year. For the second year in a row, we were a 2024 
Top Regional Company by Fair360 for excellence in promoting 
workplace inclusion. 
1The graph compares the cumulative total common shareholder return for our performance since September 23, 2014, using CFG’s IPO price of $21.50, relative to the 
performance of Standard & Poor’s 500® Index, the KBW Nasdaq Bank Index (BKX), and the market-capitalization weighted average of our peer regional banks (CMA, FITB, 
HBAN, KEY, MTB, PNC, RF, TFC and USB). The graph assumes all dividends were reinvested on the date paid for CFG common stock, the S&P 500 Index, the BKX and our peer 
regional banks.
257%
190%
134%
128%
9/23/14
12/31/14
12/31/15
12/31/16
12/31/17
12/31/18
12/31/19
12/31/20
12/31/21
12/31/22
12/31/23
12/31/24
TOTAL SHAREHOLDER RETURN1
CFG
S&P 500 Index
BKX Index
Peer Regional Bank Average
CFG
S&P 500 Index
BKX Index
Peer Regional Bank Average
38%
25%
37%
26%
2024 TOTAL SHAREHOLDER RETURN1 
↑~62%
vs.  
peer average

  2024 Annual Review  •  7
As part of our commitment to helping stakeholders navigate the transition to a lower-carbon 
economy, we trained our frontline Commercial and Business Banking colleagues so they are 
prepared to act as trusted advisors and engaged with our clients on their approach to sustainability. 
In 2024, we made progress on our operational sustainability work by adopting a medium-term 
target to reduce operational emissions by 29% by 2030. In addition, we began rolling out new 
corporate cards for Citizens colleagues and business clients, which are made from 100% recycled 
plastic and feature the Mastercard Touch Card notch to improve card recognition for customers who 
are blind or partially sighted. 
We remain steadfast in our commitment to fostering an inclusive culture that prioritizes colleagues’ 
overall well-being. This year, we rolled out Citizens CARE, a colleague emergency assistance program 
designed to provide financial assistance to team members navigating personal hardships. We also 
enhanced our Family Career Assist program and introduced a new Health Savings Plan with a lower 
payroll deduction and an increased company contribution.
Closing comments 
Despite what continues to be a dynamic external environment, our incredible team is executing well 
on our key initiatives, delivering a great customer experience every day and embracing innovation 
to drive strong results. We are positioned well for the future, with sound enterprise strategies, a 
unique market position and excellent capabilities. By living our Credo, we will continue to build a 
strong, sustainable and caring bank that we can all be proud of.
Thank you to my fellow shareholders, our customers and over 17,000 colleagues for your ongoing 
commitment and support. I also thank our board of directors for their continued guidance and 
contributions. Special thanks to Wendy Watson, Chair of the Audit Committee, who will retire after 
her current term expires at the conclusion of the Annual Meeting.
Kind regards, 
Bruce Van Saun  
Chairman and Chief Executive Officer  
Citizens Financial Group, Inc.
AWARDS AND 
RECOGNITION
  2024 Annual Review  •  7
FORTUNE
World’s Most Admired 
Companies — 2nd 
consecutive year
FORTUNE
World’s Most Innovative 
Companies
Kiplinger
A Best Bank for 
High-Net-Worth Clients
Global Finance
Best Bank for Long-Term 
Liquidity and Treasury 
Management
American Banker
The Most Powerful Women 
in Banking
PayTech Awards
Top Innovation 
in Payments
DisabilityIN
Best Place to Work for 
People with Disabilities
CAPITAL RETURNED TO OUR 
SHAREHOLDERS IN 2024
Total capital 
returned to common 
shareholders
$1.82 
 billion
$1.05 
 billion
$769 
million
Common stock  
dividends
Repurchased 28.1 million 
common shares

8  •  Citizens Financial Group  
Consumer Banking
Our vision is to be our customers’ trusted and primary 
financial partner and the champion of their life’s journey.
Consumer Banking prioritizes an exceptional customer 
experience by:
• Cultivating deep relationship banking. 
• Building a premier Private Bank and Wealth Management  
franchise with an exceptional service model.
• Expanding our presence in New York Metro.
• Delivering seamless digital and in-person experiences.
STRATEGIC PRIORITIES
In 2023, we launched Citizens Private Bank, a significant 
milestone in our long-term strategy to serve the high- and 
ultra-high-net-worth client segment, accelerate growth 
in Wealth Management, and expand our presence in key 
markets. This business serves individuals and families, as 
well as business clients such as non-profits, real estate-
related entities, professional services firms and private 
equity/venture capital firms, as well as technology and 
innovation businesses, through a team-based, holistic 
approach that spans personal and business banking, in 
addition to private wealth management. Our commitment to 
align client needs with personal relationships, world-class 
service, tailored solutions and advice sets Citizens Private 
Bank apart.
Citizens Private Bank made strong progress in 2024 and 
continues to gain momentum. We added several top banking 
and wealth advisor teams and the business now serves 
clients in key geographic regions across the United States, 
including the San Francisco Bay area, Southern California, 
Boston, New York and Florida.
As of the end of 2024, Citizens Private Bank clients have 
entrusted us with $7.0 billion in deposits and $4.7 billion 
in assets under management, and we have extended $3.1 
billion in loans to our individual and corporate clients.
After about a year of investment, Citizens Private Bank 
became profitable in the fourth quarter of 2024 and we 
expect it to be 5% or more accretive to earnings in 2025. 
BUSINESS HIGHLIGHTS 
Transformed consumer franchise
• Demonstrated top-tier deposit performance compared with peer 
banks in a challenging market – a dramatic improvement since our 
IPO and a demonstration of our franchise strength.
• Made strides accelerating digital and data capabilities and 
improving end-to-end customer experiences to drive strong 
household growth and deeper relationships.
	
• Launched a modern account opening experience, making 
it easier and faster for customers to open accounts and 
seamlessly switch their direct deposit. 
	
• Introduced CiZi, our virtual chat assistant that provides 
personalized banking support using AI capabilities.
	
• Citizens mobile app rated #2 among retail banks by JD 
Power, up from #10 in 2023.
• Citizens Private Client, a premier banking and wealth offering 
for our mass affluent and affluent clients, launched late in 2022, 
is now serving about 89,000 clients.
• Innovating in Card, with record fees up 16% YOY on an  
Underlying basis.*
• Citizens Cash Flow Essentials, banking platform and payment 
suite for small businesses recognized by Fintech Futures for 
“Top Innovation In Payments by a Bank.”
Hitting our marks in New York Metro
• The combination of the two New York franchises we acquired in 
2021 provided us with a substantial branch network and attractive 
client base to build on in New York Metro, the largest metropolitan 
statistical area (MSA) in the U.S., and New Jersey, as well as a lighter 
branch presence in the Washington DC area and South Florida.
• Strengthened our growing foothold in New York with 7% average 
retail household growth and taking market share with 8% deposit 
growth YOY.
• Building our brand celebrating our second year as the official bank 
of the New York Road Runners and the TCS New York City Marathon.
Continued to build momentum in Wealth with $28 billion 
in AUM, up 21% YOY, and record fees up 14%
• Citizens Private Wealth, in partnership with the Private Bank and a 
strong connection with Commercial Banking, supports the needs 
of high- and ultra-high-net-worth clients through robust offerings 
including investment management solutions, financial planning, tax 
planning, trust and estate planning and insurance strategies.
• Citizens Wealth Management serves the needs of our affluent and 
mass-affluent customers primarily through our branch network.
Growing momentum in Citizens Private Bank
• Aspiring to become the preeminent Private Bank and Wealth 
Management franchise in the U.S.; added highly-skilled bankers and 
top wealth teams serving key geographies, accelerating AUM growth.
• Building a world-class, integrated service-led model for high- and 
ultra-high-net-worth individuals and businesses to fuel growth 
across Consumer, Wealth Management and Commercial Banking.
• Launched new Partner Lending product to serve private equity and 
professional services clients.
*Results are presented on an Underlying basis, as applicable. Please refer to 
Non-GAAP Financial Measures and Reconciliations on Pages 18-21 for additional 
information on these measures. Unless otherwise noted, percentage increases 
are on a YOY basis vs. 2023.

  2024 Annual Review  •  9
Commercial Banking
We earn our role as trusted strategic and financial 
partners by listening to our clients and delivering clear, 
objective advice and tailored solutions that help them 
reach their potential. We know our clients intimately 
— understanding their unique goals and challenges — 
and connect them with opportunities that will build 
substantial value and further their success.
Commercial Banking prioritizes the initiatives of most value 
to our clients with a comprehensive coverage model, while 
continuing to drive our business forward by:
• Expanding presence in high-potential geographies and 
segments and focusing on key industry verticals.
• Strengthening capital markets expertise with a focus on  
private capital. 
• Investing in Treasury Solutions and accelerating 
payments capabilities.
• Allocating capital to higher returning C&I relationships.
• Leveraging AI and digitization to unlock efficiencies and 
enhance client experience.
STRATEGIC PRIORITIES
BUSINESS HIGHLIGHTS 
Best-positioned Commercial Bank among regional peers 
• Continuing to grow our client base via strong national coverage, 
building high-performing middle-market teams in expansion 
markets and leveraging our expanded NYC Metro presence.
• Focusing on high-potential sectors and areas of industry vertical 
expertise, with a comprehensive banker coverage model to 
support mid-corporate and middle-market clients.
• Leveraging a strong partnership with Citizens Private Bank and 
Private Wealth to expand sponsor relationships and capabilities, 
with a focus on the innovation economy.
• Delivered record Capital Markets fees in 2024, up 46% YOY; poised 
to capitalize on an expected increase in corporate activity in 2025.
Developing scalable and integrated capabilities
• Continued strong 2024 league table rankings; achieved Top-7 
overall middle market and #2 sponsor middle-market rankings by 
number of deals.
• Grew commercial payments fees in 2024, up 6% YOY; continued 
investment in payment capabilities and automating/digitizing 
payment processes to deliver a fully integrated, digital 
payment experience.
• Building vertical solutions and embedded banking capabilities to 
increase payments fees.
Supporting the growth of private capital
• Consistent long-term strategy to serve the private capital 
community with significant investments in advisory, wealth, 
and capital markets talent and comprehensive capabilities, as 
well as balance sheet products to support the full life-cycle of 
these firms.
• Strong collaboration across Commercial Banking, Citizens Private 
Bank and Private Wealth is driving positive results, allowing the 
bank to gather high-quality deposits, deploy balance sheet in 
more efficient ways, and generate fee revenue from new sources.
• Embedded strength in debt capital markets, sponsor coverage, 
and industry coverage will allow Citizens to remain a key partner 
to the private capital ecosystem as it continues to grow.
Digitizing processes and enhancing client experience
• Continued expansion of self-service capabilities, including 
proprietary secure and personalized digital onboarding and 
servicing solutions.
• Utilizing automation technologies, e.g., AI and robotics, to reduce 
manual work and enhance client service.
• Corporate Banking Net Promoter Score is up nine points since 
2016, well above industry norms.

10  •  Citizens Financial Group  
At Citizens, we are guided by our Credo to perform our best 
every day to help our customers, colleagues and communities 
reach their potential. Led by robust governance, our enterprise-
wide Sustainability & Impact strategy guides the decisions we 
make. Our four focus areas, described below, speak to where 
we believe we have the greatest strength as a company, as well 
as the opportunity to use our reach, innovation and impact to 
create a better and more sustainable future for all we serve.
 
ROBUST CORPORATE GOVERNANCE
Strong corporate governance is foundational to how 
we do business, strengthens board and management 
accountability and is essential to ensuring we make 
sound business decisions. Our commitment to strong 
governance has served us well over the 10 years since our IPO, 
aligning with best practices and creating an ethical culture that 
promotes the long-term interests of our customers, colleagues, 
shareholders, communities and other stakeholders.
Our board composition, with varied director experiences and 
perspectives informing discussions, supports sound decision 
making. Our board includes a lead independent director with a 
formally defined role who is appointed annually. Our enhanced 
shareholder rights support our shareholders’ voice. This 
includes providing shareholders with proxy access, the right to 
call a special meeting, and a simple majority vote standard to 
amend our Certificate of Incorporation and Bylaws and elect 
directors. Through various forums, we also provide opportunities 
for shareholders to engage with executive management and 
the board. 
POSITIVE CLIMATE IMPACT
The impacts of climate and the transition to a lower-
carbon economy present risks and opportunities for 
our business and our stakeholders. At Citizens, we 
are committed to making progress against the elements of our 
2023 Sustainability Announcement, including supporting our 
clients, monitoring our environmental impact, and disclosing our 
progress along the way.
By serving as a trusted advisor, we seek to support our clients’ 
ability to leverage opportunities, meet stakeholder expectations 
and manage risk on climate-related topics. We have met all 
the 2024 commitments outlined in our 2023 Sustainability 
Announcement, including training our frontline Commercial 
and Business Banking colleagues so they are prepared to act as 
trusted advisors on sustainability topics.
In 2024, we continued to advance our operational sustainability 
work by adopting a medium-term target to reduce operational 
emissions by 29% by 2030, using 2023 as a baseline, in alignment 
with a 1.5C pathway. We also completed a comprehensive 
rebaselining to account for our expanded footprint following 
the acquisitions that closed in 2022. These efforts are supported 
by the Sunflower Wind Virtual Power Purchase Agreement, 
established in 2022, which will match 100% of Citizens’ 
operational electricity consumption in 2024 with renewable 
energy delivered into the U.S. power grid. The renewable energy 
credits (RECs) earned through the Sunflower project will be 
applied to the electricity usage across our entire  
operational footprint.
We continued to enhance the ways Citizens manages climate-
related risks, which included a refresh of our enterprise-wide 
climate risk assessment and further expansion of the bottoms-
up client review we undertake to evaluate climate-related 
risks and opportunities. We also made further advances in our 
Sustainability & Impact
Workforce of 
the future
Strong 
communities
Positive 
climate impact
Robust corporate 
governance
DisabilityIN 
2024 Best Place to Work for 
People with Disabilities
Dave Thomas Foundation 
Top 100 Best Adoption-Friendly 
Workplaces for the 17th year in  
a row
Age Friendly Institute  
Certified Age Friendly 
Employer
FAIR360 
Top 50 Regional Companies 
for promoting workforce  
inclusion
2024 Military Friendly 
Employer Designation
Bank Insurance & Securities 
Association Award 
Raising the bar as 
distinguished, trusted 
advisors through 
inclusion initiatives
Achieved top score on  
Human Rights Campaign  
Foundation’s 2023-2024  
Corporate Equality Index
AWARDS AND 
RECOGNITION

financed emissions estimations capabilities and intend to disclose financed emissions consistent 
with protocols outlined by the Partnership for Carbon Accounting Financials (PCAF) during 2025.
THE WORKFORCE OF THE FUTURE
We are on a multi-year journey to build the workforce of the future and are preparing 
colleagues through enhanced opportunities for growth and leadership, enabling 
well-being to support a healthy organization and creating experiences that build a 
culture of belonging. Through these efforts, we are making measurable impact 
within and beyond Citizens.
Preparing colleagues for the future 
Our ability to attract, retain and develop colleagues, as well as create an environment where 
they can do their best work while thriving across all aspects of their lives remains integral to our 
success. Doing so depends on building bold leaders at every level that foster a culture of innovation 
and continuous learning. In 2024, we continued to equip leaders to advance our strategic priorities 
by mobilizing their teams for success, harnessing the power of purpose and building an inclusive 
culture that embraces well-being. We expanded our senior leadership development program to 
reach more than 200 senior managers. Additionally, our leaders immersed themselves in learning 
experiences for important areas such as Gen AI and customer centricity to enhance our capability in 
these areas and we plan to expand the program even further in 2025.
We aim to equip all colleagues to excel in their current roles and build future-ready capabilities. 
That starts with Citizens Talent Matters, a talent marketplace we launched in 2024 that creates 
personalized experiences to support skill building and career advancement. Talent Matters 
empowers colleagues to navigate their career journeys, develop relevant skills, network across the 
organization and build a meaningful career. Talent Matters also positions us to more fluidly deploy 
talent across our organization.
In 2024, we continued to enhance our development programs and learning experiences. 
Approximately 88% of colleagues leveraged our professional skills training platforms completing 
more than 420,000 hours of development and training. In addition, more than 8,300 participants 
completed experiences in our Citizens Academies, which focus on skills and capabilities that are 
in demand and will help propel the performance and growth of Citizens. We also enhanced our 
Educational Assistance program to focus on emerging and critical skills and included certifications 
and courses in key areas such as next-gen technology, AI, cybersecurity, data and analytics, 
innovation and wealth management.
Attracting and retaining talent with the skills and experience that add to our workforce remains 
integral to achieving our strategic plans. In parallel to the rollout of Citizens Talent Matters, 
we encouraged our hiring managers to focus their evaluation of job candidates on skills, 
deemphasizing historical job qualification guideposts such as years of experience or college 
degrees. In 2024, those efforts resulted in more than 30% of colleagues filling roles across Citizens.
Cultivating a culture where colleagues feel valued and can thrive personally and professionally is 
critical to our success. Accordingly, we assess colleague sentiment regularly, and a cornerstone 
~785
colleagues 
~288,000 
hours
of compliance training
~422,000 
total hours
completed leadership and  
management training
of professional  
skills training
~134,000 
hOurs
of learning and development
• Agile
Equip colleagues with the 
skills needed to adopt an 
agile mindset and to succeed 
on an agile team.
• Business of banking
Build skills critical to 
understanding our business 
and the role each of us 
plays within Citizens.
• Data and analytics
Expand colleague knowledge 
of data literacy, data 
visualization and data-based 
decision making.
• Innovation
Learn and apply creative 
problem-solving techniques, 
bring ideas to life and think 
differently.
CITIZENS ACADEMIES
• Leadership
Unlock the bold leader in all 
colleagues with content and 
experiences that grow 
champions of the future.
• Next-gen tech
Be on the cutting edge with 
hands-on experiences geared 
toward emerging technology.
  2024 Annual Review  •  11

of that effort is our annual organizational health survey, which is aimed at providing valuable 
insights as we continue to evolve our strategy and strengthen our culture.
In 2024, 87% of colleagues participated in the survey, matching our highest annual participation 
rate, with our colleagues most positive on topics of inclusivity, performance management, 
engagement, work environment, and leadership and direction.
Enabling colleague well-being
Citizens is committed to supporting our colleagues’ unique journeys and investing in benefits, 
resources and programs to enable their well-being across all dimensions of their lives. Supporting 
“whole-person well-being” means enabling colleagues to infuse healthy habits into the way they 
live and work, helping them thrive. Part of this commitment includes designing our compensation 
and benefits to be fair and competitive for all colleagues. Our benefits programs are designed to 
support colleagues’ physical, mental, and financial well-being with programs that offer access to 
services such as telehealth, digital physical therapy, retirement readiness modeling, and more. 
Creating experiences to build a culture of inclusion
Citizens has made significant strides building a highly-skilled workforce and inclusive culture 
through a variety of strategies to meet the needs of our expanding customer base. These include 
investment in our colleagues’ growth and development, and the development of the workforce 
in our communities. We also partner with external business and community organizations to 
offer additional resources for reskilling and upskilling to help expand our internal pathways for 
progression and build talent pipelines. 
Business resource groups
We have seven business resource groups (BRGs), which we believe are important to enhancing our 
culture while supporting our enterprise inclusion strategy. They also help to identify and support 
initiatives that are most important to customers, colleagues, and the community. Our BRGs, which 
are open to all employees, include Citizens WIN (Women’s Impact Network), Citizens Elev8 (rising 
professionals), Prism (multicultural), Citizens Pride (LGBTQ+), Citizens Veterans, Citizens Awake 
(disability awareness), and Caring for Citizens (parents and caregivers). Each BRG is sponsored by 
a member of the executive team, and approximately 3,700 colleagues belonged to at least one 
BRG in 2024.
P A CZ
• Making our colleagues feel valued, respected, and 
heard while feeling a strong sense of belonging.
• Building highly collaborative teams.
• Building a workforce with a wide range of experience 
and perspectives, particularly in senior leader roles.
• Embedding behaviors supporting a sense of 
belonging in our culture.
• Creating a strong talent pipeline that reflects 
fairness in our hiring and performance assessments.
• Mitigating bias in our 
business decisions while 
promoting fairness.
• Working with community 
partners to promote inclusion.
• Facilitating fair access to 
capital for small businesses 
and underserved communities.
For our colleagues:
For our customers 
and communities:
In 2024, ~3,700 colleagues 
belonged to at least one BRG 
BUSINESS 
RESOURCE GROUPS
12  •  Citizens Financial Group  

~3,600 
~250,000
$20+ 
million 
provided in 2024 to support 
community programs through 
Citizens, Citizens Charitable 
Foundation and Citizens  
Philanthropic Foundation 
volunteer hours in 2024, 
a new record
organizations supported 
STRONG COMMUNITIES
Across the Citizens footprint, we endeavor to strengthen communities by 
expanding economic opportunity and closing the wealth gap. We fund partnerships 
and programs working with small businesses in underrepresented communities, 
boost homeownership, expand affordable housing, and develop innovative products 
and services that benefit traditionally underserved populations. 
We are committed to financially empowering our neighbors, strengthening our communities 
through workforce development and supporting our colleagues who volunteer their time to 
make a difference. We also work to strengthen communities and help make positive change by 
offering better access to capital with innovative products and helping small businesses thrive.
Supporting home ownership and affordable housing for low- and moderate-income 
(LMI) and underserved communities
Citizens is committed to delivering innovative products and services that support and stabilize 
neighborhoods, including the creation and preservation of affordable housing. We also help our 
communities by supporting programs that give people the confidence and tools they need to 
budget, save, invest, be financially healthy and inspire them to pursue their goals. In that spirit, 
Citizens provides financial education and engages our experienced colleagues to support the 
financial education needs of underserved communities.
Access to affordable housing is critical to the long-term financial security of families and we 
continue to accelerate our commitment to boosting homeownership. Since 2012, we have 
provided about $9.5 billion in debt and equity to support the creation or rehabilitation of nearly 
55,000 housing units, impacting approximately 620,000 individuals.
In 2024, we provided approximately 13,000 loans totaling $4.5 billion for owner-occupied 
single-family properties (primary or secondary) in LMI areas and underserved communities.
Citizens also actively supports the creation and rehabilitation of critically needed affordable 
housing options in our communities through investment in Low-Income Housing Tax Credit 
(LIHTC) developments. In 2024, we invested over $500 million in LIHTC projects and another $970 
million in debt for community development projects, helping to provide over 5,000 affordable 
housing units in our communities. 
In addition, we continue to deliver on our commitment to provide $300 million in premium-
priced investments in affordable housing projects by the end of 2025, with approximately $240 
million provided through the end of 2024. The incremental capital created by the premium we 
pay helps address the digital divide by providing facilities and services — at no cost to residents 
— including technology centers with computer workstations, internet connectivity, tutoring 
services and professional job training/coaching. 
We also help address a key element of the homebuying affordability gap by providing closing 
cost assistance grants to eligible LMI homebuyers and others in underserved areas. In 2024, 
we provided $4.6 million in closing cost assistance to first-time homebuyers.
Citizens is proud to have been recognized as the #1 mortgage lender by the Massachusetts 
Housing Partnership, which engages with lenders in the state to promote affordable housing 
for first-time homebuyers, for three of their top homeownership programs: ONE Mortgage, ONE+ 
Boston Mortgage, as well as the MassDREAMS grant program, a Massachusetts program that 
provides down payment and closing cost grants to first-time homebuyers. In 2024, we originated 
over $50 million in loans under our affordable lending programs.
Citizens is also proud to continue our partnership with Fannie Mae in a Special Purpose Credit 
program supporting the expansion of homeownership for eligible first-time homebuyers, 
by providing down payment or closing cost assistance through the geotargeting of 
underserved communities across the country. In 2024, we originated more than $135 million 
of loans and provided a substantial amount of down payment and closing cost assistance 
under the program.
Helping small businesses and communities thrive
We support development opportunities sponsored by Community Development Corporations 
(CDCs), Community Development Enterprises (CDEs), and Community Development Financial 
Institutions (CDFIs), as well as other public welfare investments leveraging tax-advantaged tools 
  2024 Annual Review  •  13

14  •  Citizens Financial Group  
like Low-Income Housing Tax Credits and New Markets 
Tax Credits.
Our Small Business Opportunity Fund (SBOF) provides critical 
capital to underbanked businesses through partnerships with 
CDFIs and financial intermediaries and small businesses.
• In 2024, we invested $10 million through our SBOF, for a 
cumulative total of $75 million since the program’s inception 
in 2020.
• In addition to financing, our SBOF provides operating funds for 
entrepreneurial training programs in which we pair Citizens 
Business Banking Relationship Managers with small businesses 
to provide them with training and support. After the training, 
participants compete in a business-pitch style competition so 
they may display their newly learned knowledge. In 2024, we 
contributed $210,000 to the program, for a cumulative total of 
$910,000 since the inception of the program.
As a Preferred Small Business Administration lender and leading 
participant in U.S. Small Business Administration loan programs, 
we support the growth and development of small businesses. 
In 2024, we provided almost 16,000 loans totaling nearly $360 
million to businesses with sales less than or equal to $1 million, 
or located in LMI communities and other underserved areas.
Our Small Business Community Champion Awards program 
makes financial awards to small business customers across 
our branch footprint. These funds recognize the positive 
impact these passionate owner/operators are making in their 
communities, while also seeding their future growth and 
success. Since its inception in 2018, the program has awarded 
more than $1.5 million, helping 142 small businesses further 
expand their operations, offer valuable products and services to 
customers and support community growth.
Helping our communities reach their potential 
Citizens is positioned to help our customers and communities 
develop skilled talent with the wide range of experience and 
perspectives needed to achieve the best possible tomorrow. In 
September, we announced a two-year, $10 million commitment 
to support workforce development initiatives across our 
footprint. As part of these efforts, we strive to use our reach, 
innovation and insights to build partnerships that make lasting 
change on a local level. 
Driven by our community-informed approach, Citizens is 
committed to building innovative and impactful partnerships 
creating new pathways for communities, including LMI 
communities, to enter in-demand, well-paying careers with 
national organizations like LISC, Junior Achievement, Education 
Design Lab, Girls Who Code, and the Council for Economic 
Education, as well as hundreds of local community organizations 
across our footprint, to provide accessible upskilling and 
reskilling services that create pathways to in-demand careers. 
We also support programs focused on providing opportunities 
to enter the workforce, including Year Up United, which provides 
internships to close the Opportunity Divide by ensuring that 
young adults gain the skills, experiences and support that will 
empower them to reach their potential.
Citizens and its foundations contributed more than $7 million in 
support to workforce development programs in 2024.
Delivering financial empowerment
Through financial investments and colleague engagement, we 
aim to advance inclusion, close opportunity gaps and revitalize 
local communities, so all individuals and businesses can realize 
their potential. Citizens supports financial empowerment 
programs that help individuals, families, and small businesses 
build financial acumen and make informed financial decisions. 

  2024 Annual Review  •  15
In 2024, Citizens and its foundations provided approximately $3.3 
million to 156 nonprofit organizations across the communities 
we serve to support work in this critical area. The funding 
supports programs that give people the resources they need to 
be financially healthy and inspire them to pursue their goals.
Our efforts in financial empowerment and literacy include our 
long-standing partnership with Junior Achievement, a national 
organization dedicated to preparing young people for economic 
success. Through this partnership, our colleagues helped 
provide financial education to approximately 5,700 students in 
25 communities in 2024.
Citizens helping citizens
Citizens helping citizens is our holistic platform for giving back 
to local communities and encompasses our philanthropic giving 
and volunteer outreach.
Throughout the year, Citizens offers colleagues the opportunity 
to share their time and talent in a variety of ways to help people 
thrive, small businesses succeed and communities flourish. 
All full-time employees receive four hours of paid volunteer 
time off and, this year, in recognition of Citizens’ 10-year IPO 
anniversary, it was increased to eight hours to empower our 
colleagues to make an even greater impact in their communities.
• Citizens colleagues volunteered nearly 250,000 hours with 
about 3,600 nonprofits and other organizations.
• Colleagues also serve on about 1,015 community boards and/ 
or committees, lending their expertise to organizations that 
provide vital services across our footprint.
• Citizens Charitable Foundation amplified our colleagues’ 
personal donations to nonprofit organizations with 
approximately $1.1 million in matching gifts.
Champions in Action
Since 2002, our Champions in Action program has given about 
$11.5 million in unrestricted funds to nearly 400 nonprofits 
making a difference addressing social challenges facing our 
communities. In partnership with media outlets, we also provide 
support through promotion, publicity and volunteerism to help 
our Champions better serve our communities. 
In 2024, this flagship program awarded 14 organizations a total of 
$700,000 with a focus on promoting energy efficiency, renewable 
energy and supporting nonprofits dedicated to preparing 
students and workers for in-demand digital and technology jobs 
in order to meet the workforce needs of the future. The 2025 
Champions in Action award will support organizations that are 
improving access to mental health and well-being programming, 
as well as promoting employment pathways for those with 
diverse abilities by delivering education and resources needed 
to help people achieve their potential and thrive.

16  •  Citizens Financial Group  
• Deposits in all 50 states with Citizens Access
• Approximately 5 million retail customers  
across all 50 states
Bruce Van Saun 
Chairman and CEO
Brendan Coughlin 
Vice Chair and  
Head of Consumer Banking 
Susan LaMonica 
Chief Human Resources Officer
Donald H. McCree 
Senior Vice Chair and Head 
of Commercial Banking 
Michael Ruttledge 
Chief Information Officer and 
Head of Enterprise Technology 
and Security 
Richard Stein 
Chief Risk Officer
Ted Swimmer 
Head of Capital Markets 
and Advisory
John F. Woods 
Vice Chair and  
Chief Financial Officer 
Bruce Van Saun 
Chairman and CEO, 
Citizens Financial Group, Inc.
Lee Alexander 
Executive Vice President and  
Chief Information Officer,  
The Clearing House
Tracy A. Atkinson 
Retired Executive Vice President 
and CAO, State Street Corporation
Christine M. Cumming 
Retired First Vice President  
and COO, Federal Reserve  
Bank of New York
Kevin Cummings 
Former Chairman and CEO,  
Investors Bancorp, Inc.
William P. Hankowsky 
Former Chairman, President and 
CEO, Liberty Property Trust
Edward J. (Ned) Kelly 
Former Chairman, 
Institutional Clients Group, 
Citigroup, Inc.
Robert G. Leary 
Former CEO, The Olayan Group
Terrance J. Lillis 
Retired Chief Financial Officer, 
Principal Financial Group, Inc.
Michele N. Siekerka 
President and CEO, New 
Jersey Business and Industry 
Association 
Christopher J. Swift 
Chairman and CEO,  
The Hartford Financial  
Services Group, Inc.
Claude E. Wade  
Chief Digital Officer, Global 
Head of Operations and 
Claims, AIG, Inc.
Wendy A. Watson* 
Retired Executive Vice President, 
Global Services, State Street Bank 
& Trust Company
Marita Zuraitis 
Director, President and CEO, 
Horace Mann Educators 
Corporation
Regional branch network
Light branch network
Commercial Banking and national retail  
lending and deposits client coverage
Private Bank locations
*Wendy A. Watson will retire from the Board after her current term expires at the conclusion of the April 2025 Annual Meeting.
National Reach
EXECUTIVE COMMITTEE
BOARD OF DIRECTORS

  2024 Annual Review  •  17
Form 10-K 
We will send Citizens Financial Group, Inc.’s 2024 Annual Report 
on Form 10-K (including the financial statements filed with the 
Securities and Exchange Commission) free of charge to any 
shareholder who asks for a copy in writing. Shareholders also can 
ask for copies of any exhibit to the Form 10-K.
Please send requests to:  
Corporate Secretary  
Citizens Financial Group, Inc. 
600 Washington Blvd. 
Stamford, CT 06901
Headquarters 
Citizens Financial Group, Inc. 
One Citizens Plaza 
Providence, RI 02903
Contact Citizens for your banking needs 
Call 800.922.9999 or visit us online at citizensbank.com
Investor Relations 
Additional information about the company, including  
annual and quarterly financial information, is available  
at investor.citizensbank.com
Inquiries may also be directed to:  
CFGInvestorRelations@citizensbank.com
Common Stock 
Citizens Financial Group, Inc. is listed on the New York Stock 
Exchange under the symbol “CFG.”
Independent Registered Public Accounting Firm 
Deloitte & Touche LLP 
Boston, MA 
617.437.2000
Transfer Agent 
For questions regarding change of address, lost or stolen  
certificates, transferring ownership or dividend checks,  
please contact the transfer agent.
Computershare Trust Company, N.A. 
P.O. Box 43006 
Providence, RI  02940-3006 
877.373.6374 (U.S., Canada, Puerto Rico)  
781.575.2879 (non-U.S.) 
computershare.com/investor
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and 
largest financial institutions, with $217.5 billion in assets as 
of December 31, 2024. Headquartered in Providence, Rhode 
Island, Citizens offers a broad range of retail and commercial 
banking products and services to individuals, small 
businesses, middle-market companies, large corporations 
and institutions. Citizens helps its customers reach their 
potential by listening to them and by understanding their 
needs in order to offer tailored advice, ideas and solutions. 
In Consumer Banking, Citizens provides an integrated 
experience that includes mobile and online banking, a full-
service customer contact center and the convenience of 
approximately 3,100 ATMs and more than 1,000 branches in 
14 states and the District of Columbia. Consumer Banking 
products and services include a full range of banking, lending, 
savings, wealth management and small business offerings. 
In Commercial Banking, Citizens offers a broad complement 
of financial products and solutions, including lending and 
leasing, deposit and treasury management services, foreign 
exchange, interest rate and commodity risk management 
solutions, as well as loan syndication, corporate finance, 
merger and acquisition, and debt and equity capital markets 
capabilities. More information is available at citizensbank.com 
or visit us on X (formerly Twitter), LinkedIn or Facebook. 

18  •  Citizens Financial Group  
Non-GAAP financial measures and reconciliations
This document contains non-GAAP financial measures denoted 
as Underlying results. Underlying results for any given reporting 
period exclude certain items that may occur in that period 
that management does not consider indicative of our on-going 
financial performance. We believe these non-GAAP financial 
measures provide useful information to investors because 
they are used by management to evaluate our operating 
performance and make day-to-day operating decisions. 
In addition, we believe our Underlying results in any given 
reporting period reflect our on-going financial performance 
in that period and, accordingly, are useful to consider in 
addition to our GAAP financial results. We further believe the 
presentation of Underlying results increases comparability of 
period-to-period results.
The following reconciliation tables provide computations and 
more information on the computation of our non-GAAP financial 
measures and reconciliations to the most directly comparable 
GAAP financial measures.
Other companies may use similarly titled non-GAAP financial 
measures that are calculated differently from the way we 
calculate such measures. Accordingly, our non-GAAP financial 
measures may not be comparable to similar measures used 
by such companies. We caution investors not to place undue 
reliance on such non-GAAP financial measures, but to consider 
them with the most directly comparable GAAP measures. Non-
GAAP financial measures have limitations as analytical tools and 
should not be considered in isolation or as a substitute for our 
results reported under GAAP.
Cautionary statement about forward-looking statements
This document contains forward-looking statements within 
the meaning of the Private Securities Litigation Reform Act 
of 1995. Any statement that does not describe historical or 
current facts is a forward-looking statement. These statements 
often include the words “believes,” “expects,” “anticipates,” 
“estimates,” “intends,” “plans,” “goals,” “targets,” “initiatives,” 
“potentially,” “probably,” “projects,” “outlook,” “guidance” or 
similar expressions or future or conditional verbs such as “may,” 
“will,” “likely,” “should,” “would,” and “could.” Forward-looking 
statements are based upon the current beliefs and expectations 
of management, and on information currently available to 
management. Our statements speak as of the date hereof, and 
we do not assume any obligation to update these statements 
or to update the reasons why actual results could differ from 
those contained in such statements in light of new information 
or future events. We caution you, therefore, against relying 
on any of these forward-looking statements. They are neither 
statements of historical fact nor guarantees or assurances of 
future performance.

  2024 Annual Review  •  19
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
FULL YEAR
NON-GAAP FINANCIAL MEASURES AND RECONCILIATIONS: FULL YEAR 2024-2014
$s in millions, except share, per share and ratio data

20  •  Citizens Financial Group  
FULL YEAR
NON-GAAP FINANCIAL MEASURES AND RECONCILIATIONS: 
FULL YEAR 2024 VS. 2023 COMPARISON
$s in millions, except share, per share and ratio data

  2024 Annual Review  •  21
NON-GAAP FINANCIAL MEASURES AND RECONCILIATIONS: 
FULL YEAR 2024 VS. 2023 COMPARISON
FULL YEAR
$s in millions, except share, per share and ratio data

23  •  Citizens Financial Group  
  2024 Annual Review  •  23

One Citizens Plaza
Providence, Rhode Island 02903