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FY2024 Annual Report · Cloudflare
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Netcall plc 
Annual Report and Accounts 
for the year ended 30 June 2024
Stock code: NET
Smarter outcomes, 
better experiences.

C
Stock code: NET
C
Netcall is an AIM-quoted technology 
company with an innovative and 
expanding solutions portfolio.
Netcall’s Liberty software platform provides outstanding 
intelligent automation and customer engagement solutions. 
These help organisations transform their businesses  
faster and more efficiently, empowering them to  
become leaner and more customer-centric.
Strategic report
Financial and operational highlights
01
Chair and Chief Executive’s review
02
Financial review
07
Business model and  
key performance indicators
09
Principal risks and uncertainties
11
Environmental statement
13
Section 172(1) statement
15
Governance
Directors and Advisers
16
Corporate governance statement
17
Audit Committee report
23
Remuneration Committee report
25
Directors’ remuneration report
26
Nomination Committee report
29
Directors’ report
30
Statement of Directors’ responsibilities
32
Financial statements and notes
Independent Auditor’s report to the 
members of Netcall plc
33
Consolidated income statement 
43
Consolidated statement of 
comprehensive income
44
Consolidated balance sheet
45
Consolidated statement of  
changes in equity
46
Consolidated cash flow statement
47
Notes to the consolidated financial 
statements
48
Parent Company balance sheet 
88
Parent Company statement of  
changes in equity
89
Notes to the Parent Company  
financial statements
90
Contents

Strategic report
Governance
Financial statements
01
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Financial and operational highlights
Revenue  
+9%
Adjusted EBITDA(2)  
+5%
•	
Demand for Liberty Cloud solutions continued to 
drive growth, with Cloud services revenue growing 
19% to £19.8m and accounting for 90% of new 
bookings.
•	
Increasing Cloud subscription is resulting in a higher 
proportion of recurring revenues, now at 76%  
(FY23: 72%), contributing to strong cash generation.
•	
Robust demand from new customers, together with 
continued growth from the existing base, reflected 
in Cloud net retention rates(5) of 117% (FY23: 113%).
•	
Continued investment in business operations and 
product offering to support a growing pipeline, 
including integration and embedding of Generative 
AI capabilities.
•	
Significant uptake of Liberty Cloud contact centre 
and the launch of Liberty Converse CX contributed 
to a 51% growth in Cloud contact centre revenues.
•	
Successful integration of Skore Labs into the Liberty 
platform, which has now been launched to the 
existing Netcall customer base, with initial cross-
sales achieved and providing an expanded total 
addressable market.
•	
Post-period end acquisitions of Govtech and Parble, 
both of which are expected to be immediately 
earnings enhancing with substantial potential for 
cross-selling.
•	
Positive sales momentum continuing into the start 
of the new financial year, which, together with the 
contracted revenue expected to be recognised 
in FY25, provides good revenue visibility and a 
platform for further growth.
•	
Appointed an additional Independent Non-
Executive Director post-period end, James Platt, 
who will join the Board on 24 October 2024.
Annual Contract Value (‘ACV’)(1)  
+15%
1	 ACV, as of a given date, is the total of the value of each Cloud and support contract divided by the total number of years of the contract (save that 
the contract renewal announced on 20 July 2023 was included in FY23 ACV at the annual amount of $4m).
2	 Profit before interest, tax, depreciation and amortisation adjusted to exclude the effects of share-based payments, acquisition-related costs, 
impairment, profit or loss on disposals, contingent consideration and non-recurring transaction costs. 
3	 As defined in note 19(b). 
4	 As defined in note 10(a). 
5	 Cloud net retention rate is calculated by starting with the Cloud ACV from all customers 12 months prior to the period end and comparing it to the 
Cloud ACV from the same customers at the current period end. The current period ACV includes any cross- or up-sales and is net of contraction 
or churn over the trailing 12 months but excludes ACV from new customers in the current period. The Cloud net retention rate is the total current 
period ACV divided by the total prior period ACV.
•	
Revenue up 9% to £39.1m (FY23: £36.0m)
•	
Cloud services revenue growth of 19% to £19.8m 
(FY23: £16.6m)
•	
Total annual contract value (‘ACV’)(1) up 15% to 
£32.2m (FY23: £27.9m)
•	
Cloud services ACV up 23% to £22.3m  
(FY23: £18.1m)
•	
Adjusted EBITDA(2) up 5% to £8.4m (FY23: £8.0m)
•	
Profit before tax up 58% to £6.3m (FY23: £4.0m)
•	
Adjusted basic earnings per share(3) up 7% to 3.57p 
(FY23: 3.33p)
•	
Group cash at period end up 37% to £34.0m  
(FY23: £24.8m)
•	
Net funds at period end(4) up 37% to £33.5m  
(FY23: £24.4m)
•	
Final ordinary dividend per share up 7% to 0.89p 
(FY23: 0.83p)
Liberty Create
Empower teams to rapidly build and 
develop their own game-changing 
applications with low code.
Liberty Converse
Deliver a 360-degree view of the 
customer, from initial contact through 
multiple channels to triggering workflows 
and backend system process automation 
with ease.
Liberty AI
Use AI to augment your teams’ talents, 
automate intelligently and create 
meaningful experiences for employees, 
customers and stakeholders.
Liberty Spark
Now it’s faster and easier to map and 
evolve your processes. Achieve a wealth 
of business benefits beyond compliance – 
and accelerate your transformation.
Liberty IDP
Using AI automation, Intelligent 
Document Processing extracts and 
interprets data from a wide range of 
documents and emails, classifying 
and processing information without 
human assistance.
Financial highlights
Operational highlights
23
22
21
24
£39.1m
£36.0m
£30.5m
£27.2m
23
22
21
24
£8.4m
£8.0m
£6.4m
£5.3m
23
22
21
24
£32.2m
£27.9m
£24.2m
£18.5m
Liberty RPA
Streamline processes and boost efficiency. 
Liberate your people to use their talents 
better by releasing them from time-
consuming, mundane, repetitive tasks.

02
Stock code: NET
02
Overview
The Group has delivered another 
year of robust performance, with 
strong sales momentum and cash 
generation ahead of expectations. 
Revenue grew by 9% to £39.1m 
(FY23: £36.0m), and adjusted 
EBITDA increased by 5% to £8.4m 
(FY23: £8.0m). 
Netcall’s Cloud offerings continue to 
drive growth, reflecting the Group’s 
ongoing transition to a digital Cloud 
business. Cloud service revenues rose 
by 19% to £19.8m (FY23: £16.6m), with 
Cloud subscriptions comprising 90% 
of new bookings. The Group benefits 
from favourable long-term macro trends 
for Cloud computing, automation and 
customer experience, which underpin the 
growing demand for subscription-based 
solutions. 
This is reflected in Cloud ACV, which 
increased by 23% to £22.3m (FY23: 
£18.1m), contributing to total ACV growth 
of 15% to £32.2m (FY23: £27.9m). The 
Group experienced robust demand from 
new customers, along with continued 
cross and up-selling, resulting in a Cloud 
net retention rate of 117% (FY23: 113%). 
Over a quarter of Customer Engagement 
customers now integrate both Customer 
Engagement and Intelligent Automation 
solutions, highlighting the opportunity for 
further cross-selling as customers embed 
additional capabilities. 
Significant advancements have been 
made to the Liberty platform, integrating 
AI capabilities across the product portfolio 
and extending its Cloud offerings. The 
launch of Liberty Converse CX in April 2024, 
combining AI and Intelligent Automation to 
enhance Netcall’s Customer Engagement 
proposition with a Cloud-native contact 
centre solution, has been met with high 
levels of interest, contributing to the 
51% growth in Cloud contact centre 
subscription revenue to £5.50m (FY23: 22% 
to £3.65m). This in part reflects the trend 
of on-premise contact centre customers 
migrating to Netcall’s Cloud environment 
in order to leverage greater flexibility 
and lower operating costs but also the 
enhanced proposition. The Group’s Cloud  
investment programme in operations, 
development, IT, and services has 
continued as planned to capitalise on this 
growing market opportunity. 
The Group’s market proposition was 
further strengthened by the integration of 
the recently acquired Skore Labs Limited 
(‘Skore’), now rebranded as Liberty Spark, 
enhancing Netcall’s position as a one-
stop-shop digital transformation toolkit 
provider. Post-period end, the Group 
acquired Govtech Holdings Limited 
(‘Govtech’), a digital process automation 
company, expanding Netcall’s Liberty 
product portfolio into new business 
functions; and Smart & Easy NV (trading 
as ‘Parble’), a provider of intelligent 
document processing software, which 
enhances Netcall’s Liberty portfolio with a 
complementary solution. The total initial 
consideration paid net of cash acquired 
was £12.0m, which was funded out of 
existing cash resources. Both acquisitions 
are expected to be immediately earnings 
enhancing with respect to adjusted 
earnings per share, and provide substantial 
cross-selling potential and an expanded 
customer base within core Group sectors of 
Local Government and financial services.
The momentum in Cloud services and the 
increasing proportion of recurring Cloud 
subscription revenues have led to excellent 
cash flow generation. This has significantly 
improved the year-end cash position to 
£34.0m (30 June 2023: £24.8m), providing 
the Group with flexibility to continue 
driving both organic and inorganic growth.
Current Trading  
and Outlook
Positive sales momentum has continued 
into the new financial year driven by 
continued demand for our Cloud solutions. 
The Group’s enhanced product offerings, 
following recent investments, are creating 
new growth opportunities with both new 
and existing customers. This, along with 
£35.1m of contract revenue expected to 
be recognised in FY25, which includes 
“This year has been another period of 
strong performance for Netcall. Our 
Cloud services continue to receive 
growing demand from new and existing 
customers, driving increased revenue 
visibility and strong cash flow.
“We have made significant advancement 
to the product offering, including 
the launch of our new Cloud contact 
centre solution, Liberty Converse 
CX, which has generated substantial 
interest as customers migrate to Cloud 
environments to leverage advanced 
technologies as well as the ongoing 
integration of GenAI capabilities across 
our broader Liberty platform. We are 
also pleased with the progress in our 
acquisition strategy, with the recent 
acquisitions of Skore, Govtech and 
Parble enhancing our market position 
and opening up new opportunities.
“Sales momentum remains strong into 
the new financial year. Our robust 
pipeline and product roadmap, together 
with a growing base of recurring 
revenues and a healthy cash position, 
leaves us well-positioned to capitalise 
on the market opportunities ahead.”
James Ormondroyd
CEO of Netcall
Chair and Chief  
Executive’s review

Strategic report
Governance
Financial statements
03
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
the impact of post-year-end acquisitions, 
provides great revenue visibility. The Group 
is well positioned for growth and enhanced 
profitability as it continues its transition to 
a subscription business model. 
The pipeline of opportunities is robust, 
supported by a strong product roadmap. 
The Board continues to invest in 
innovation and product development 
in Cloud services, as well as ongoing 
customer-led enhancements to strengthen 
Netcall’s proposition and scale the 
business. Supported by favourable market 
trends, driving the adoption of Cloud and 
AI technologies, together with the Group’s 
strong balance sheet and cash generation, 
ensures that the Board remains confident 
in the Group’s continued success.
Business Review
Netcall helps customers implement digital 
strategies, transforming them into more 
intelligent, efficient, and customer-centric 
organisations. The Group’s software 
solutions accelerate the achievement 
of businesses’ digitalisation objectives 
through an intuitive platform that enables 
rapid process automation and enhanced 
customer engagement. This results in 
better outcomes for service-users, such as 
reduced waiting times for NHS patients, 
quicker delivery of council services for 
citizens, improved banking experiences for 
customers, and increased staff retention 
and satisfaction for employers. 
Business process automation and 
digitalisation are strategic priorities for 
organisations given the significant scope 
for operational improvement available. 
In response to rising costs and evolving 
consumer expectations, organisations 
are increasingly adopting solutions 
such as low-code development, task-
centric automation, and AI, alongside 
Cloud-based omni-channel engagement 
to leverage these technologies as an 
integrated toolkit for more effective 
automation programmes.
Netcall’s Liberty platform powers this 
transformation, offering AI-driven tools to 
create business applications that automate 
processes and streamline workflows. It 
integrates Intelligent Automation and 
Customer Engagement on a single, easy-
to-use platform, providing competitive 
differentiation with industry-specific 
implementations. The modular nature 
of the Liberty platform aligns with a 
common market preference for prebuilt, 
industry-specific automations which 
can be adopted as a starting point and 
subsequently scaled quickly through 
its integration with other automation 
solutions. 
Liberty’s comprehensive digital 
transformation toolkit includes Liberty 
Create, empowering both professional and 
citizen developers to build enterprise-level 
applications using low-code software, and 
Liberty Converse CX, offering seamless 
customer engagement through an omni-
channel contact centre solution, among 
other portfolio solutions. Embedded within 
the platform is Liberty AI, providing tools 
like large language models (LLMs) for 
generative AI, natural language processing, 
and machine learning prediction models, 
ensuring consistent performance,  
Henrik Bang
Chair of Netcall
79% Patient Uptake 
Secure online patient engagement portal, with 
appointment management and waiting list validation 
dramatically reduces manual admin, and improves the 
patient experience.
•	
79% patient uptake
•	
39% reduction in DNAs (Did Not Attend)
•	
9.15% patients removed from waiting lists
Case study
“We are already seeing the positive impact of this work for our patients, 
and the time staff previously spent on sending out appointment letters 
is being used to better support patients and make the most of every 
available appointment.”
Alex Whitfield
Chief Executive, Hampshire Hospitals NHS Foundation Trust

04
Stock code: NET
04
Chairman and Chief  
Executive’s review
control of costs, management of AI 
risks, and helping customers meet their 
compliance requirements.
Strategy
Netcall pursues its market opportunities 
through a consistent and proven growth 
strategy, anchored on four strategic pillars: 
new customer acquisition, expansion 
within the existing customer base, ongoing 
product innovation, and partner network 
expansion.
The Group serves customers across a range 
of size and sectors, with a primary focus 
on the financial services, healthcare, and 
public sector industries, which collectively 
contributed 90% of total Group revenues. 
These core sectors are characterised by their 
complexity, large customer and employee 
bases, and high levels of regulation, and 
where Netcall has established a strong 
presence through extensive referenceability 
and packaged industry-tailored solutions, 
known as ‘Hubs’.
Following initial engagement, the Liberty 
platform’s flexibility and seamless 
integration with Cloud services enable 
customers to increase their platform usage, 
supporting their expansion objectives. 
This adaptability ensures that Netcall’s 
solutions remain relevant and valuable in a 
rapidly evolving technology landscape.
Netcall consistently achieves high levels 
of customer satisfaction and employee 
engagement, laying a solid foundation for 
sustained future growth. This commitment 
to excellence not only strengthens 
customer loyalty, but also enhances the 
Group’s competitive edge in the market.
Customer base expansion 
Throughout the year, the Group 
experienced robust demand from new 
customers, driven by its Cloud services 
and Hub solutions. Expanding the 
customer base remains a key priority, as 
acquiring new customers enables future 
cross-selling, increases wallet share, and 
strengthens loyalty, driving sustainable 
long-term growth.
The Group’s efforts in the public sector 
have yielded significant results. It secured 
a major new £2m contract with a local 
council for a period of five years, reflecting 
good demand from local councils and 
housing associations. Additionally, the 
acquisition of Govtech has expanded the 
Group’s capabilities in digital process 
automation for the local council sector, 
increasing Netcall’s market share from 26% 
to 34% of UK councils. 
In the healthcare sector, the Group’s 
solutions are in high demand, leading to 
several new customer wins. An example 
is Mersey and West Lancashire Teaching 
Hospitals NHS Trust, which has chosen 
Patient Hub, Waiting List Validation and 
integrated Cloud contact centre solutions 
to streamline their patient experience, 
improve efficiencies, and enhance 
overall care. The Group’s presence across 
other NHS trusts continues to generate 
significant impact, such as the digital 
transformation of Hampshire Hospitals 
NHS Foundation Trust, which resulted 
in a 79% patient uptake of Patient Hub 
following its deployment. These successes 
underscore the value and effectiveness of 
the Group’s healthcare solutions.
The Group continued to build momentum 
in the transport sector. In April 2024, Netcall 
renewed a £7.6m five-year contract renewal 
with a leading transportation company 
for Liberty Cloud services, representing 
a £0.4m annual uplift from the original 
contract. Additionally, the Group partnered 
with Transport for London to deploy a 
product acceptance solution for managing 
certification of equipment and vehicles 
used on the underground network.
Land and expand 
The Group’s land-and-expand strategy 
remains a pivotal element of its growth 
framework, with cross-selling and 
up-selling driving substantial value 
creation. Customers are increasingly 
deploying upgrades and new solutions, 
capitalising on the modular architecture 
Powering Efficiency for 
Customers
Utilising our low-code platform to quickly deliver 
many successful automated projects, then extending 
the use of Liberty platform across the wider business 
to support new projects, UK Power Networks has 
revolutionised many services for customers.
•	
Rapid application development
•	
Digital transformation at scale
•	
#1 in the UK for customer service
Case study
“We were able to fully adopt an agile methodology, release a minimum 
viable product, and then continually improve that to stem up from a viable 
product to a market-leading low carbon technology application system. We 
are processing more applications for low carbon technologies than other 
Distribution Network Operators and we’re doing it with the highest customer 
satisfaction scores from Ofgem.”
Ben Elmy
Product Manager for Domestic Low Carbon Readiness, UK Power Networks

Strategic report
Governance
Financial statements
05
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
and enhanced functionality of the 
platform. This approach has resulted in 
the high Cloud net retention rate of 117% 
(FY23: 113%). 
An example is a recent sale to West Brom 
Homes, which resulted from the Group’s 
initial engagement with West Brom Building 
Society in June 2023. By using Liberty 
Create, West Brom successfully digitised its 
new account application process, achieving 
a 30% reduction in processing time. This 
achievement led to further collaboration 
with West Brom Homes.
The adoption of Intelligent Automation 
solutions among Customer Engagement 
clients has continued to increase to 26% 
(FY23: 21%). Clients using both solutions 
provide a threefold increase in average 
contract value compared to those using 
standalone Customer Engagement 
solutions.
The Group has also seen a significant 
number of on-premise contact centre 
customers migrating to the Cloud 
to leverage greater flexibility and 
lower operating costs, resulting in an 
approximate 50% increase in annual 
contract values. This migration has 
significantly contributed to the strong 
growth in Customer Engagement 
revenue, which rose 9% this year, driven 
by a 51% growth in Cloud contact centre 
subscription revenue. 
Netcall’s Community remains a valuable 
resource, fostering connections among 
the customer base by through a forum for 
knowledge sharing, training, and pre-built 
accelerators and modules to enrich their 
interaction with the Liberty platform 
solutions. Over the past year, Community 
membership has grown by 60%, now 
reaching 8,000 members. Additionally, 
the Academy has expanded to include 
approximately 200 courses, providing 
users with a wide selection of educational 
resources.
Growing the partner channel 
Netcall’s partner network continues to 
build, with bookings through partners 
contributing to 20% of total bookings. The 
network has expanded with the addition 
of nine new partners, bringing the total to, 
approximately, 50. This expansion opens 
up opportunities in existing markets and 
new sectors and geographies. 
The Group is seeing a growing pipeline of 
opportunities across its network, which 
includes large global advisory firms, 
technology specialists and communication 
service providers. Netcall has now forged 
partnerships with three global IT and 
business consulting service providers, 
including CGI, which has launched its 
Energy Commission Suite built on Liberty 
create, securing three customers to date.
The introduction of Liberty Converse 
CX, has unlocked new potential within 
the partner network. Its channel-friendly 
capabilities have enhanced the appeal 
of the offering, garnering positive 
endorsements from existing partners. 
Several partners have commenced their 
accreditation, with a number selecting 
Liberty Converse CX as their preferred 
contact centre solution.
To support growth, Netcall is developing 
new tools to help partners upskill more 
quickly, especially for large, complex 
projects. A new portal will be launched to 
enable partners to be more self-sufficient 
and expedite market entry, ensuring 
efficient and effective market delivery of 
Netcall’s products.
Innovation and product 
enhancement
Netcall continues to keep up the pace of 
innovation and product development, 
providing customers with new features 
to enhance their systems and expand 
capabilities, creating value for the 
customer and new opportunities for the 
business. 
Liberty Converse CX has the potential to be 
transformative across Netcall’s customer 
base and partner network. With 64% of 
UK contact centres reporting rising chat 
volumes and 60% experiencing increased 
call volumes, many contact centre 
infrastructures are not designed to meet 
these advances, driving the migration of 
contact centres to the Cloud. Capturing this 
trend, Liberty Converse CX uses a blend 
of AI and intelligent automation to bring 
efficiency gains and enhance customer 
experiences, with a Cloud-native contact 
centre solution, enhancing Netcall’s offering 
in a rapidly growing segment of the market. 
Delivering new Generative AI capabilities into 
the Liberty platform has been a key focus 
for Netcall. Liberty AI is embedded with 
Liberty Converse CX to provide a range of 
Generative AI natural language capabilities 
for customer engagement including the 
easy development and deployment of 
powerful and informative chatbots and 
virtual assistants, along with sentiment 
analysis, conversation summarisation, 
translation, text enhancement, including 
rewriting in a given tone, correcting grammar 
and punctuation mistakes, and expanding 
text. Liberty AI capabilities are also used 
in custom Liberty Create and Liberty RPA 
applications and workflows, enabling 
customers to innovate with AI and safely 
implement it in their operations.
The introduction of Skore’s process 
discovery and mapping solution, now 
branded as Liberty Spark, has generated 
immediate positive interest from Netcall’s 
customer base. The product development 
roadmap includes introducing industry-
specific process templates and leveraging 
Liberty AI to enhance process mapping and 
automation, making them more efficient 
and intelligent.
Netcall’s Hubs, including Citizen 
Hub, Tenant Hub, and Patient Hub, 
provide comprehensive low-code case 
management, workflow, and process 
automation solutions for councils, housing 
providers, and healthcare institutions. 
New upgrade applications launched in the 
second half of the year, such as Diagnostic 
Booking for automated scan appointment 
scheduling and Rent-IQ for proactive rent 
arrears management, are now live with 
customers and generating additional 
incremental revenue and expanded 
pipeline opportunities.

06
Stock code: NET
06
Chairman and Chief  
Executive’s review
ESG initiatives
Environmental commitment  
and progress
Netcall is committed to achieving carbon 
neutrality by the end of 2026. Since 
establishing a baseline in 2020, the Group 
has successfully reduced Scope 1 and 
Scope 2 emissions by 48%, equating to a 
decrease of 32.3 tCO2e (66.6 tCO2e). The 
Intensity Ratio of tonnes of CO2e per £ 
million of revenue has improved by 8% in 
the period to 0.88 (FY23: 0.96). 
Aligned with the Group’s carbon reduction 
strategy and transition plan to net zero, 
validated as science-based by the SBTi, 
Netcall continues to invest in woodland 
creation and uses its Environmental 
Management System (‘EMS’) built on 
the Liberty platform. The EMS app 
manages key actions and improvements 
for environmental performance and is 
available to Netcall customers through 
the Netcall AppShare® to support their 
sustainability objectives.
Digital Transformation and 
supporting customers’ carbon 
reduction
Netcall’s digital transformation initiatives 
empower customers to reduce carbon 
emissions by harnessing advanced 
technologies such as artificial intelligence 
and RPA. These solutions drive operational 
efficiency and minimise resource usage 
by digitising systems and promoting 
electronic communications, thereby 
reducing the need for printed and mailed 
materials. For instance, Leeds Teaching 
Hospital realised savings of over £2 million 
through the reduced paper use and 
postage, facilitated by Patient Hub. 
Providing positive social value and 
community impact
Netcall’s operations provide social value 
through the extensive reach and impact 
the business has on its customers and 
communities. Over two million patients 
have accessed Netcall’s NHS applications, 
and the Group’s technology supports 1 in 
3 UK councils, and 2 in 5 UK police forces. 
The Group’s Social Value Policy highlights 
the importance of social value and ensures 
better community service, guided by 
value-based operating principles and 
regular reviews. This approach aligns 
with various UK social value legislation, 
helping customers maximise social, 
economic, and environmental benefits. 
For instance, St Helens Borough Council, 
has significantly benefited from Netcall’s 
RPA, which has eased the Children’s Social 
Care workload and ensured records are 
updated in near real-time, enabling better 
decisions on a child’s well-being and 
safeguarding. 
Internal commitment to values
Internally, the Group follows the same 
value proposition. It has introduced a 
Management Development Programme 
involving 15 managers, and employee 
engagement remains high with positive 
feedback. The Group’s employee 
engagement score ranks in the top quartile 
of over 1,000 UK and global technology 
businesses surveyed on Culture Amp, an 
employee satisfaction platform made 
up of 13 million responses. This focus on 
management development and employee 
engagement underscores Netcall’s 
dedication to fostering a positive and 
productive workplace culture.
Henrik Bang
Non-Executive Chair
James Ormondroyd
Chief Executive Officer
8 October 2024
Councils Enrich Experience 
with Multi-channel Engagement 
Wandsworth Borough Council and the London 
Borough of Richmond upon Thames have created 
a unique joint shared staffing model, focusing on 
creative service design and new ways of developing a 
positive working culture.
•	
Opened up new channels 
•	
Reduced call waiting times
•	
Provided faster resolution
Case study
“Liberty Converse is really easy to use and provides so much insight. We use the 
evaluation module in customer services to listen to calls, score and feedback 
to staff. I can see how many have been done for each member of staff, average 
scores, highest scores. All that live data is invaluable. The ease of pulling 
reports and information about calls, queues, individual performance and so on 
really does help with conveying a return on investment.”
Simon Batchelor
Head of Customer Services, Wandsworth Borough Council

Strategic report
Governance
Financial statements
07
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Financial review
Year-on-year growth in the ACV is a key financial metric monitored by the 
Board. This reflects the annual value of new business won, together with 
upsell and cross-sell into the Group’s existing customer base, less any 
customer contraction or cancellation. It is an important metric for the 
Group as it is a leading indicator of future revenue. 
The Group continues its transition to a digital Cloud business with Cloud ACV 23% 
higher at £22.3m (FY23: £18.1m). Cloud ACV growth, driven by the Group’s successful 
land-and-expand strategy, contributed to a 15% year-on-year increase in total ACV to 
£32.2m (FY23: £27.9m). 
The table below sets out ACV at the end of the last three financial years: 
£’m ACV
FY24
FY23
FY22
Cloud services
22.3
18.1
15.0
Product support contracts
9.9
9.8
9.2
Total ACV
32.2
27.9
24.2
Group revenue for the year increased by 9% to £39.1m (FY23: £36.0m). This growth was 
primarily driven by a 9% rise in both Intelligent Automation solutions, reaching £20.1m 
(FY23: £18.5m), and Customer Engagement solutions, which rose to £18.5m (FY23: £17.0m). 
Notably, the Customer Engagement Cloud services revenue stream saw a significant 
increase of 51% to £5.50m (FY23: £3.65m). 
The table below sets out revenue by component for the last three financial year ends:
£’m Revenue
FY24
FY23
FY22
Cloud services
19.8
16.6
10.7
Product support contracts
9.9
9.4
9.0
Total Cloud services & Product  
support contracts
29.7
26.0
19.7
Communication services
2.5
2.6
3.0
Product
1.8
2.2
2.2
Professional services
5.1
5.2
5.5
Total Revenue
39.1
36.0
30.5
Driven by the year-on-year growth in ACV, Cloud services revenue (subscription and usage 
fees of our Cloud-based offerings) was 19% higher at £19.8m (FY23: £16.6m) and product 
support contract revenue grew by 5% to £9.9m (FY23: £9.4m). This increased recurring 
revenues from Cloud services and Product support contracts to 76% of total revenue 
(FY23: 72%).
Communication services revenue was £2.46m (FY23: £2.56m), reflecting a decrease in  
call-back volumes, partially offset by an increase in automation-driven messaging 
transactions. 
Product revenue for software license sales 
with supporting hardware reduced, as 
expected, to £1.83m (FY23: £2.24m), as 
more customers opted for Cloud solutions 
over on-premises ones. As previously 
communicated, we anticipate this trend to 
continue in the future.
Professional services revenue was £5.07m 
(FY23: £5.21m). This revenue stream varies 
depending on the ratio of direct and 
indirect sales, and whether the customer 
demand is for full application development 
or support for their own development 
teams. Additionally, our partners have the 
option to provide professional services to 
customers, whether they sell our products 
directly or indirectly.
Group Remaining Performance Obligations 
(‘RPO’), representing the total future 
contracted revenue with customers that 
has not yet been recognised, including 
deferred income, increased by 17% 
to £63.8m at year end (FY23: £54.5m). 
This highlights the substantial revenue 
available to the Group for recognition in 
future periods. Including the impact of 
post-year-end acquisitions, current RPO, 
which is revenue due to be recognised 
within the next 12 months, increased by 
12% to £35.1m (FY23: £31.4m). RPO arising 
from post-period-end acquisitions was 
£5.1m of which £3.1m was current.
The Group’s adjusted EBITDA was 5% 
higher year-on-year at £8.44m (FY23: 
£8.00m) maintaining a margin of 22% 
of revenue (FY23: 22%). The consistent 
margin reflects a higher contribution from 
Cloud services in the sales mix, offset by 
the Group’s investment programme in its 
Cloud Customer Engagement offering.
The higher adjusted EBITDA led to a 43% 
increase in operating profits to £5.43m 
(FY23: £3.81m) due to lower share-based 
payment charges of £0.54m (FY23: £1.64m). 

08
Stock code: NET
08
Financial review
Profit before tax was 58% higher at £6.33m 
(FY23: £4.00m). This growth includes the 
benefit of £0.94m of interest income on the 
Group’s cash holdings, which was £0.60m 
higher than the previous year (FY23: £0.34m).
The Group recorded a tax charge of £0.48m 
(FY23: credit of £0.21m), benefiting from tax 
relief available from the exercise of share 
options during the period.
Basic earnings per share was 3.61 pence 
(FY23: 2.69 pence) and increased by 7% to 
3.57 pence on an adjusted basis (FY23: 3.33 
pence). Diluted earnings per share was 3.46 
pence (FY23: 2.52 pence) and increased by 
10% to 3.42 pence on an adjusted basis 
(FY23: 3.12 pence). 
Cash generated from operations increased 
by 23% to £13.8m (FY23: £11.2m) a 
conversion of 164% (FY23: 140%) of 
adjusted EBITDA. 
Spending on research and development, 
including capitalised software 
development, was 14% higher at £5.66m 
(FY23: £4.98m) of which capitalised 
software expenditure was £2.32m (FY23: 
£2.27m). 
Total capital expenditure was £2.57m 
(FY23: £2.74m); the balance after 
capitalised development, being £0.25m 
(FY23: £0.48m) relating to IT equipment 
and software.
On 22 January 2024, the Company 
acquired Skore for a total consideration 
of up to £6.225m (see note 14 for further 
information). During the reporting period, 
Skore generated £0.24m in revenue and 
achieved a break-even point in profit 
before tax. The consideration paid in the 
period amounted to £1.63m in cash, with 
an additional £0.2m accrued as post-
completion services under IFRS 3, as the 
former owners of Skore continued to work 
in the business following its acquisition.
Group cash at the year-end was 37% higher 
year-on-year at £34.0m (30 June 2023: 
£24.8m). Net funds, stated after lease 
liabilities, were £33.5m at 30 June 2024 
(30 June 2023: £24.3m). 
Post-period end, the Group acquired 
Govtech and Parble for a total 
consideration, net of cash acquired, of up 
to £11.5m and €9.8m, respectively (see 
note 14 for further information).
Dividend
In line with the Company’s dividend policy 
to pay-out 25% of adjusted earnings 
per share, the Board is proposing a 
final dividend for this financial year of 
0.89p (FY23: 0.83p). If approved, the final 
dividend will be paid on 7 February 2025 to 
Shareholders on the register at the close of 
business on 27 December 2024.
Richard Hughes
Chief Financial Officer
8 October 2024

Strategic report
Governance
Financial statements
09
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
The Group focuses on the following primary value drivers:
See page 17 for further information.
Proprietary software:
Maintain high margins
Focus on cross- and up-selling:
Broadening the use of our platform in our customer base
Innovation:
Maintain a vigorous roadmap of new products and 
features required in the market place
Deliver operational efficiency:
Maintain high margins to allow for investment 
in the business
Grow our customer base and  
distribution channels: 
Increase our market presence and  
provide future cross-selling opportunities
Expand our product suite  
and Cloud offerings:
To provide organic growth 
Ability to add value:
Opportunity to extract synergies
Complementary product 
or customer type:
Enhance cross-selling 
potential
Growth by acquisition
Organic growth
Business model
Retain and attract high-quality people:
To build organisational strength and  
capabilities

10
Stock code: NET
10
The Directors monitor a wide range of financial and operating measures to track the Group’s progress. The core key performance 
indicators (‘KPIs’) are set out below. A review of these KPIs is provided in the Chair and Chief Executive’s and Financial reviews:
Revenue (£m)
Annual contract value (£m)
Adjusted EBITDA (£m)
+9%  change
+15%  change
+5%  change
23
24
£39.1m
£36.0m
23
24
£32.2m
£27.9m
23
24
£8.4m
£8.0m
Adjusted EBITDA margin (%)
Profit before tax (£m)
Cash generated from operations before 
VAT deferral and post-completion service 
consideration (£m)
– ppt  change
+58%  change
+19%  change
23
24
22%
22%
23
24
£6.3m
£4.0m
23
24
£13.8m
£11.6m
Total equity (£m)
+14% change
23
24
£40.5m
£35.4m
Key performance  
indicators

Strategic report
Governance
Financial statements
11
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
The principal risks facing the Group and considered by the Board are:
Risk
Risk area and potential impact 
Mitigation
Understanding 
customer needs
•	
Understanding how to attract new customers while retaining 
and growing existing customers is essential for sustainable 
growth. This requires a continuous flow of insights supported 
by processes and systems.
•	
There is a risk that the Group fails to understand the needs of 
its customers and potential customers.
•	
The Group proactively analyses 
customer activity and customer survey 
data to enhance customer experience.
•	
Market analysis by industry sector and 
product informs product roadmaps. 
•	
Continuous assessment of customer 
relationships is conducted with regular 
senior team feedback.
Data security and 
business continuity
•	
The appropriate and secure utilisation of client and other 
sensitive information is essential for the Group’s business. 
The Group may face reputational, business and operational 
risks if it fails to prevent fraudulent activity, cyber-crime or 
security breaches related to data protection and service 
delivery.
•	
The reliability of the Group’s services depends on the 
efficient and uninterrupted operation of its platforms and 
network systems, as well as the availability of sufficient 
staffing levels. 
•	
The Group also relies on third-party products and 
platforms. Delays and disruptions in developing, delivering 
or maintaining its products and services due to system 
or network failures, fraud or security incidents or the 
unavailability of key staff may adversely affect the Group’s 
business and reputation, resulting in customer or revenue 
losses.
•	
The Group maintains formal data 
security policies and procedures and 
a documented business continuity 
and disaster recovery plan, which are 
tested and regularly reviewed.
•	
The Group maintains ISO27001 and 
Cyber Essentials accreditations and 
carefully screens new employees. 
Economic  
environment
•	
The Group’s markets may decline. Weak economic 
conditions, foreign currency and interest rate environments 
may impact upon the ability of the Group’s clients to do 
business, leading to longer sales cycles, lower demand or 
higher credit risk.
•	
The Group has a diversified portfolio 
of customers and vertical markets. 
Innovative solutions are offered in 
a variety of ways to best suit each 
customer’s business needs including 
traditional software licensing or 
payment by subscription via software 
as a service. 
Product  
development
•	
Competitors may develop similar products; the Group’s 
technology may become obsolete or less effective; or 
consumers may use alternative channels of communication, 
reducing demand for the Group’s products and services. The 
Group’s success depends upon its ability to develop new 
and enhance existing products on a timely and cost-effective 
basis, meeting changing customer requirements and 
incorporating technological advancements.
•	
The Group monitors the marketplace 
for competitor development and 
maintains significant investment in 
research and development.
Principal risks and  
uncertainties

12
Stock code: NET
12
Principal risks and  
uncertainties
Risk
Risk area and potential impact 
Mitigation
Talent
•	
As a technology company, the Group relies heavily on its 
employees, and it competes for the best talent. If the Group 
cannot attract or retain the skills and experience needed to 
drive business growth, it could materially impact its success.
•	
The Netcall brand must remain attractive for it to successfully 
attract and retain development, engineering, consulting, 
sales and marketing staff and leadership. 
•	
The Group aims to ensure that 
employees are motivated in their 
work and receive regular reviews and 
encouragement to develop their skills. 
An annual Group-wide salary review 
rewards performance and aims to 
ensures competitive pay and benefits. 
Commission and bonus schemes help 
to ensure that both Netcall’s success 
and individual achievement are 
appropriately recognised.
Political
•	
The Group has a large customer base in NHS trusts and local 
authorities. Changes in either policy or spending priorities by 
the new Labour Government, or a future Government, may 
impact the Group.
•	
The Group’s revenue model aims 
to achieve high levels of recurring 
revenue, providing a stable and 
predictable income stream and 
enabling the Group to respond 
strategically to political changes.
•	
The Group’s products and 
development priorities are to ensure 
it remains central to its customers 
operations, offering cost-effective and 
value-for-money solutions regardless 
of the political situation.
Project delivery 
•	
The Group contracts multiple projects each year to deliver 
products and services to clients. Failure to deliver projects 
can result in significant financial loss.
•	
The Group has procedures and 
policies for project delivery and 
regularly measures and reviews 
project progress. Quality management 
processes are regularly tested. Senior 
management is involved in resolving 
issues on projects to ensure timely 
resolution. 
Intellectual property 
rights (‘IPR’) 
•	
The Group is reliant on IPR surrounding its internally 
generated and licensed-in software. Third parties may obtain 
and use the Group’s IPR without its authorisation or challenge 
the validity and/or enforceability of the Group’s IPR. 
•	
The Group relies upon IPR protections, 
including copyrights and contractual 
provisions. 
Third party reliance
•	
There is a supply risk of losing key partners, impacting the 
Group as it seeks to identify and then train staff in alternative 
solutions. 
•	
The Group’s product team monitors 
contracts and reviews and evaluates 
alternate suppliers.
Acquisitions 
•	
The Group may fail to execute its acquisition strategy 
successfully, retain key acquired personnel, or encounter 
difficulties in integrating acquired operations.
•	
Where appropriate before an acquisition, 
management consider financial, 
technical and legal due diligence 
reports to highlight potential risks. 
Post-acquisition, an integration plan is 
implemented, which is monitored.

Strategic report
Governance
Financial statements
13
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Environmental  
statement
Netcall is committed to reducing 
its environmental impact and 
enhancing our environmental 
policy and environmental 
management systems to establish 
and measure improvement in  
this area. 
The Group is continuing its journey to 
measure and improve its impact on the 
environment and the business is working 
towards ‘carbon neutral’ status with an 
ambition to be carbon neutral by the end 
of 2026.
During the financial year, Netcall has 
measured and is reporting its Scope 1 and 
Scope 2 emissions, which have decreased 
by 1% to 34.3 tonnes of carbon dioxide 
equivalent ‘tCO2e’ (FY23: 34.5 tCO2e).
Total Scope 1 and Scope 2 emissions have 
reduced by 48% (32.3 tCO2e) compared to 
the 2020 Baseline (FY20: 66.6 tCO2e).
Netcall is reporting on a subset of 
Scope 3 emissions for business travel, 
accommodation, and employee 
commuting. Emissions for business travel 
and accommodation increased by 5% to 
82.4 tCO2e (FY23: 78.5 tCO2e) as the number 
of employees grew. Employee commuting 
was responsible for 12.0 tCO2e.
Our carbon footprint
While starting with its operations, Netcall’s 
strategy expands beyond its business by 
ensuring the changes implemented flow 
into the Group’s product strategies and 
benefit the organisations and communities 
in which it operates. 
In general, digital transformation by 
increasing automation and improving 
stakeholder engagement and 
communications, makes processes and 
interactions more efficient and supports 
the reduction of carbon emissions for our 
customers and their eco-systems.
Therefore, by implementing our solutions 
and delivering our roadmap, Netcall also 
supports our customers’ environmental 
strategies while, at the same time, working 
towards our own environmental targets. 
Netcall is investing in woodland creation 
as part of our transition plan to net zero 
by purchase of carbon credits from 
Highland Carbon1 for the Corriegarth 
project, a creation of new native woodland 
over 63.02 hectares as an expansion of 
existing ancient native woodlands in 
Invernessshire2.
We have purchased 125 PIUs from the 
Highland Carbon Corriegarth Scheme at 
Loch Ness, representing 125 tonnes of 
carbon dioxide, which are expected to be 
sequestered in the period 2037–2047.
This represents an expected sequestration 
of carbon dioxide that, if verified and 
converted to Woodland Carbon units, will 
have a positive impact on our climate. 
Woodland Carbon Units are monitored and 
verified to the Woodland Carbon Code.
Quantification and 
reporting methodology
The information used to calculate these 
emissions is based on electricity and 
gas meter readings. We have used UK 
Government GHG Conversion Factors for 
Company Reporting from the Department 
for Business, Energy & Industrial Strategy 
(‘BEIS’) ‘ghg-conversion-factors-2024_ 
condensed_set__for_most_users_ .xlsx’ 
to calculate our Scope 1, Scope 2, and 
reported Scope 3 emissions. 
1	 https://www.highlandcarbon.com/
2	 https://mer.markit.com/br-reg/public/project.jsp?project_
id=104000000027968
Netcall emissions and energy use data
Year to 30 June 2024
Year to 30 June 2023
Year to 30 June 2022
Energy 
(kWh)
GHG 
emissions 
(tCO2e)
Energy 
(kWh)
GHG 
emissions 
(tCO2e)
Energy 
(kWh)
GHG 
emissions 
(tCO2e)
Scope 1 emissions (direct)
Gas consumption
 175,884
32.5
177,417
32.5
174,006
32.0
Total Scope 1
 175,884
32.5
177,417
32.5
174,006
32.0
Scope 2 emissions (energy indirect)
Electricity
 160,010
1.8
120,209
2.0
86,344
0
Combined total
 335,894
34.3
297,626
34.5
260,350
32.0

14
Stock code: NET
14
Environmental  
statement
Scope 1 covers direct emissions from 
owned or controlled sources. 
Scope 2 covers indirect emissions from 
the generation of purchased electricity, 
steam, heating and cooling consumed by a 
reporting company. 
100% renewable electricity is purchased 
for the Bedford Office. 
Netcall continues to use an Environmental 
Management System (EMS) built on the 
Liberty Create Low-code Application 
Platform. The implementation of the EMS 
supports management of key actions 
and improvements for environmental 
performance. The EMS app is also 
available to Netcall customers through the 
AppShare.
Netcall’s submission to the Science Based 
Target Initiative has been successfully 
validated and provides a path to reduce 
emissions to net zero. The Company is 
listed as one of the companies taking 
action at the SBTi3.
The Group has continued to measure and 
analyse a subset of Scope 3 emissions, 
which cover indirect emissions that occur 
in a company’s value chain.
Intensity ratio
The intensity ratio compares emissions with an appropriate metric or financial indicator. We have chosen to use tonnes of CO2e per 
£ million of revenue. This has improved by 8% as Scope 1 and Scope 2 total emissions have decreased as revenue has increased.
Year to 30 June 2024
Year to 30 June 2023
Revenue
Intensity 
ratio
 
Revenue
Intensity 
ratio
Netcall plc
£39.1m
0.88
£36.0m
0.96
3	  https://sciencebasedtargets.org/companies-taking-action

Strategic report
Governance
Financial statements
15
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Section 172(1) statement
Introduction
The Directors are aware of their 
duty under section 172 of the 
Companies Act 2006 to act in a 
manner they believe, in good faith, 
would be most likely to promote 
the success of the Group for the 
benefit of its members as a whole.
They consider:
•	
the likely consequences of any 
decision in the long term(1);
•	
the interests of the Group’s 
employees(2);
•	
the need to foster the Group’s business 
relationships with suppliers, customers 
and others(2);
•	
the impact of the Group’s operations 
on the community and the 
environment(2);
•	
the desirability maintaining a 
reputation for high standards of 
business conduct(3); and
•	
the need to act responsibly towards 
the Company’s members(4).
Our stakeholders 
To operate effectively, it is important 
to understand the impact upon the 
stakeholders the Group interacts 
with the most. It has identified its key 
stakeholders as: 
•	
customers and suppliers; 
•	
employees; 
•	
the wider communities in which it 
operates; and
•	
investors. 
The Board may sometimes engage directly 
with major shareholders and senior 
managers. However, most engagement 
takes place at the Executive level. Where 
direct engagement is not possible, the 
Board receives regular updates from 
Executives on key areas, which are used in 
decision making. 
Further details
For more information on how the Board 
operates and makes decisions, including 
key activities during the financial 
year ended 30 June 2024 and Board 
governance, see pages 17 to 22 and the 
Board Committee reports thereafter. 
Additionally, see pages 2 to 8 for a 
summary of developments in the year.
It is the Group’s policy to manage and 
operate worldwide business activities 
in conformity with applicable laws and 
regulations and the highest ethical 
standards. Both the Group’s Board of 
Directors and its senior management 
team are determined to comply fully with 
the applicable law and regulations and 
to maintain the Company’s reputation for 
integrity and fairness in business dealings 
with third parties.
This Strategic Report was approved by the 
Board on 8 October 2024 and signed on its 
behalf by:
Richard Hughes
Director 
8 October 2024
1	 Refer to Principle 1 of the Corporate governance statement.
2	 Refer to Principle 3 of the Corporate governance statement. 
Also refer to the Environmental statement.
3	 Refer to Principle 8 of the Corporate governance statement.
4	 Refer to Principle 2 of the Corporate governance statement.

16
Stock code: NET
16
Directors and Advisers
Non-Executive Chair
Henrik Bang^~ (66) was appointed to the Board in February 
2004 and was appointed Non-Executive Chair in January 2024. 
He is Chair of the Nomination Committee. Previously Henrik 
was Vice President in GN Netcom 1999–2004, part of the Danish 
OMX listed GN Great Nordic Group. Before that he held a number 
of international management positions in IBM and AP Moller-
Maersk Line.
Chief Executive Officer 
James Ormondroyd (52) joined Netcall in July 2010 as Group 
Finance Director and was appointed CEO in January 2024. He 
has over 20 years of experience in the software industry, having 
previously spent five years as Finance Director of Telephonetics plc 
and, prior to that, five years as Finance Director at World Television 
Group plc. James is a Chartered Accountant and graduated from 
The University of Manchester having read Physics.
Chief Financial Officer
Richard Hughes (47) joined Netcall in November 2023 as CFO 
and was appointed as an Executive Director in December 2023. 
Richard was previously CFO of Proactis Holdings plc and, prior to 
that, was part of the senior management teams at Pace plc and 
ARRIS International plc. He has extensive experience in commercial 
finance, financial control, accounting, reporting, compliance 
and governance from his role working across the UK, Europe, 
Asia Pacific, South America and the US. Richard is a Fellow of the 
Institute of Accountants in England and Wales.
Non-Executive Directors 
Michael Jackson*^~ (74) joined the Board in March 2009 and 
was Non-Executive Chair until December 2023. He is Chair of 
the Remuneration Committee. Michael founded Elderstreet 
Investments Limited in 1990 and is its Executive Chair. For the past 
25 years, he has specialised in raising finance and investing in the 
smaller companies quoted and unquoted sector. Michael has been 
Chair of two FTSE 100 companies and, from 1997 until August 
2006, was Chair of The Sage Group plc. 
Nigel Halkes*^~ (69) was appointed to the Board in December 
2023 as an Independent Non-Executive Director and is Chair of 
the Audit Committee. Nigel is a Fellow of the Institute of Chartered 
Accountants in England and Wales, qualifying with EY. He spent 
35 years at EY and retired as Managing Partner, UK and Ireland 
markets in 2013. Between 1995 and 2003, Nigel was EY’s National 
Industry Leader for Technology, Media & Telecoms. Nigel also 
currently sits on the boards of Hargreaves Services plc and Tribal 
Group plc.
* denotes membership of the Audit sub-committee of the Board.
^ denotes membership of the Remuneration sub-committee of the Board.
~ denotes membership of the Nomination sub-committee of the Board.
Company 
registration number:
01812912
Registered office:
Suite 203
Bedford Heights
Brickhill Drive
Bedford
MK41 7PH
Directors:
H Bang
J Ormondroyd 
R Hughes
M Jackson
N Halkes 
Secretary:
M Greensmith
Bankers:
Lloyds Bank plc
25 Gresham Street
London
EC2V 7HN 
Nominated advisers:
Canaccord Genuity Limited
88 Wood Street
London
EC2V 7QR
Registrars:
Neville Registrars Limited
Neville House
Steelpark Road
Halesowen
B62 8HD
Solicitors:
DLA Piper UK LLP
160 Aldersgate Street
London
EC1A 4HT
Auditors:
Grant Thornton UK LLP
Chartered Accountants and 
Registered Auditor
101 Cambridge Science Park
Milton Road
Cambridge
CB4 0FY

Financial statements
17
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
Corporate governance statement
Introduction
In accordance with amended AIM 
Rules for Companies (‘AIM Rules’) 
by the London Stock Exchange, 
the Board has opted to apply the 
Quoted Companies Alliance’s 
(QCA) Corporate Governance Code 
2018 (the ‘QCA Code 2018’). The 
Board chose to apply this code as 
it believes it is more suitable for 
small and mid-size companies. 
The QCA Code 2018 includes ten 
governance principles and a set of 
disclosures. The Board has considered 
how each principle is applied to the extent 
appropriate. Below, is an explanation 
of the approach taken in relation to 
each principle and any areas where the 
Company does not comply with the QCA 
Code 2018.
On 13 November 2023, the QCA published 
the latest version of its corporate 
governance code (the ‘QCA Code 2023’) 
aimed at UK Growth companies. The QCA 
recommends adopting the QCA code 2023 
for accounting periods commencing on or 
after 1 April 2024. 
The Board has reviewed the contents of 
the QCA code 2023 and intends to adopt 
the latest version for the year ending 
30 June 2025.
Principle 1 – Establish 
a strategy and business 
model which creates 
long-term value for 
shareholders
The purpose of Netcall (‘Netcall’ or the 
‘Group’) is to help organisations implement 
their digital strategies successfully, 
creating more intelligent, efficient and 
customer-centric organisations. As a result, 
organisations can become more effective 
and efficient in their operations, delivering 
better and more sustainable outcomes for 
service-users.
We achieve this by developing powerful 
and intuitive software that addresses the 
core elements of best-in-class automation 
and customer experience. Our industry-
leading Liberty platform is a suite of 
automation, Customer Engagement and 
contact centre solutions. 
This is underpinned by our business 
model, which licenses our proprietary 
software and software-as-a-service 
within a flexible and viable commercial 
framework. 
Our key strategies are to: 
•	
continue to enhance our Liberty 
platform; 
•	
continue to invest in, and transition to, 
Cloud business, while maintaining our 
premise-based business;
•	
leverage our enhanced product 
offering to unlock the potential from 
Netcall’s existing customer base 
through up- and cross-sales;
•	
capitalise on the Cloud Intelligent 
Automation and Customer 
Engagement market opportunity to 
acquire new customers; 
•	
enhance distribution, including 
international presence, via new 
channels;
•	
provide a flexible and viable 
commercial framework making it easy 
for customers to buy from us; and
•	
manage organisational and 
operational flexibility within a robust 
financial, control and compliance 
framework. 
The objective is that this strategic 
framework will result in a growing, 
profitable and highly valued business, 
which will benefit all stakeholders. 
The key challenges, being addressed 
within the strategic framework, include:
•	
maintaining leading edge products 
in rapidly moving and changing 
technological markets – the Group 
stays in close contact with customers 
and leading industry analysts to assist 
in the creating its technology roadmap, 
developed and delivered by our 
qualified staff; 
•	
maintaining and improving high levels 
of quality across the business value 
chain – we have adopted a quality 
management system and continuously 
increase our use of technology 
to improve quality. The quality 
management system is independently 
audited; 
•	
ensuring the security of customers’ 
data – the safekeeping of customer 
data is of vital importance. Our IT 
services are regularly audited for 
security by external parties. Netcall 
continuously develops its internal 
systems and framework to improve 
and reduce risks. Additionally, features 
to reduce risks are implemented 
throughout our proprietary software 
and systems;
•	
delivering high availability – a failure 
in the Group’s systems could lead to 
an inability to deliver services. This is 
addressed by operating redundant 
systems across multiple availability 
zones, a detailed disaster recovery 
programme and employment of 
experienced staff; and 
•	
recruiting and retaining suitable 
staff – the Group’s ability to execute 
its strategy is dependent on the 
skills and abilities of its staff. We 
undertake ongoing initiatives to foster 
good staff engagement and ensure 
that remuneration packages are 
competitive in the market.

18
Stock code: NET
18
Corporate governance statement
Principle 2 – Seek to 
understand and meet 
shareholder needs and 
expectations
The CEO and the CFO serve as the primary 
shareholder liaison. Shareholders can 
approach the Non-Executive Chair or 
Non-Executive Directors with any enquires 
regarding Executive Directors.
The Company has open communications 
with its shareholders regarding its 
strategy and performance. It engages 
with shareholders through various 
channels, including the Annual Report and 
Accounts; full-year and half-year results 
announcements; trading updates; the 
Annual General Meeting (‘AGM’); and, other 
meetings. Additionally, a wide range of 
information is accessible to shareholders 
and the public on the Group’s website.
The AGM is the main forum for dialogue 
with private shareholders. The Company 
encourages all shareholders to attend 
and participate. The Notice of AGM is sent 
to shareholders at least 21 clear days 
before the meeting. Whenever possible, 
all Directors attend the AGM to answer 
questions from investors. Shareholders 
vote on each resolution, by way of a poll 
and the number of votes received for, 
against and withheld is published on the 
Company’s website.
The Directors seek to build a mutual 
understanding of objectives with 
institutional shareholders. Our CEO 
and CFO present results to analysts and 
institutional investors. The Company 
communicates with institutional investors 
through meetings, roadshows and informal 
briefings with management. Netcall’s 
Nominated Adviser arranges most of 
these meetings and provides anonymised 
feedback from the fund managers met. 
This feedback, along with direct feedback, 
helps the Board understand investor 
motivations and expectations.
Principle 3 – Take 
into account wider 
stakeholder and social 
responsibilities and 
their implications for 
long-term success
The long-term success of the Group relies 
upon good relations with a range of 
different stakeholders, including our staff, 
customers, suppliers and shareholders. We 
engage with these stakeholders to obtain 
feedback as follows:
•	
Staff – management’s close day-to-day 
connection with staff combined with 
periodic engagement surveys and 
virtual ‘town hall meetings’ to facilitate 
good relations with, and between, 
colleagues. These activities allow staff 
to share their views on ways in which 
the Group can improve including 
products, processes and outcomes. 
•	
Customers – delivering great 
customer service is a core attribute 
of the Group. Our success and 
competitive advantage are dependent 
upon fulfilling their requirements, 
particularly in relation to experience, 
integrity and quality of our software 
and services. We seek feedback on 
our software and services frequently, 
including via our account managers, 
product owners and executive 
sponsors, project delivery boards and 
through a formal customer satisfaction 
survey programme.
•	
Suppliers – our key suppliers provide 
technology, which is incorporated into 
our software and technology services, 
which enable the delivery of our Cloud 
platform and IT equipment support 
for on-premises solutions. We operate 
a formal supplier process covering 
supplier selection, onboarding and 
ongoing relationship management. 
This includes periodic updates on our 
suppliers’ strategies and inputs into 
our product and services design and 
development. 
•	
Shareholders – our approach to 
obtaining feedback is set out in 
Principle 2 above. 
Principle 4 – 
Embed effective 
risk management, 
considering both 
opportunities and 
threats, throughout the 
organisation
The Directors are responsible for risk 
assessment and the systems of internal 
control. Although no system of internal 
control can provide absolute assurance 
against material misstatement or loss, the 
Group’s systems are designed to provide 
the Directors with reasonable assurance 
that problems are identified on a timely 
basis and dealt with appropriately. 
•	
Company management: The Board 
has put in place a system of internal 
controls, set within a defined 
organisational structure with well 
understood lines of responsibility, 
delegation of authority, accountability, 
policies and procedures. Managers 
assume responsibility for running 
day-to-day operational activities with 
performance regularly reviewed and 
employees are required to follow 
procedures and policies appropriate to 
their position within the business. 
•	
Business risks: The Board is 
responsible for identifying, evaluating 
and managing all major business 
risks facing the Group. To facilitate the 
assessment of risks, regular meetings 
are held with senior team members 
to understand their assessment of 
risks. These are then collated into a 
central risk register, which is reviewed 

Financial statements
19
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
by the Board during the year. Monthly 
reports on non-financial matters are 
also received by the Board covering 
such matters as sales and operations 
performance and research and 
development progress.
•	
Financial management: An annual 
operating budget is prepared by 
management and reviewed and 
approved by the Board. Monthly 
accounts, together with key 
performance metrics, are received and 
discussed by the Board. The Group 
has in place documented authority 
levels for approving purchase orders, 
invoices and bank transactions. 
•	
Quality management: The Group 
is focused on meeting the highest 
levels of customer satisfaction. Quality 
procedures for the development of 
products, services and maintenance 
support are documented and reviewed 
frequently. 
•	
Internal audit: The Directors do not 
currently believe that an additional 
separate internal audit function is 
appropriate for the size and complexity 
of the Group, but will continue to 
review the position. The Group is 
ISO9001 and ISO27001 accredited, 
which has been independently 
audited. 
Principle 5 – Maintain 
the Board as a well-
functioning, balanced 
team led by the Chair
The Board members collectively bear 
the responsibility and legal obligation to 
promote the interests of the Group. They 
are collectively accountable for defining 
corporate governance arrangements, with 
the ultimate responsibility for the quality 
and approach to corporate governance 
resting with the chair of the Board.
The Board comprises five Directors: two 
Executive and three Non-Executive. The 
Executive Directors work full-time for 
Netcall. The Non-Executive Chair and Non-
Executive Directors are expected to commit 
one to two days per month. The relevant 
experience and skills that each Director 
brings to the Board are detailed below. 
According to the QCA Code 2018, it is 
generally expected that at least half of 
the directors on a board are independent 
non-executive directors. The Company 
does not comply with this aspect of the 
QCA Code 2018, as two Non-Executives 
are not deemed to be independent for the 
following reasons:
•	
Henrik Bang was appointed to the 
Board in 2004 as Chief Executive 
Officer, a role he held until 
31 December 2023. On 1 January 
2024, Henrik retired from his Executive 
role, and as a Non-Executive Director, 
assumed the office of Chairman. As 
the former Chief Executive and a major 
shareholder in the Company, Henrik 
is not regarded as an Independent 
Non-Executive Director. The Board 
believes that Henrik’s role as Chair 
brings significant benefits to the Board, 
Company and its investors; and
•	
Michael Jackson was formerly the 
Non-Executive Chair and became a 
Director without the intervention of a 
Nomination Committee. He was also 
previously a participant in the Group’s 
Long Term Incentive Plan and is a 
shareholder of the Company.
Subsequent to the year end, on 
16 September 2024, the Group announced 
the appointment of James Platt as an 
Independent Non-Executive Director. 
James will join the Board on 24 October, 
at which point the Group will have two 
Independent Non-Executive Directors.
The Board has three committees: Audit, 
Remuneration and Nomination. The 
Chair’s participation on sub-committees 
is necessary due to the limited number of 
Non-Executive Directors.
Notwithstanding the above, the Board 
considers that the Non-Executive Directors 
possess sufficient industrial and public 
markets to constructively challenge the 
Executive team and help drive value for 
all stakeholders. Moreover, the Board 
values the long service of Henrik Bang 
and Michael Jackson as a significant 
asset to constructive Board discussion. 
Currently, there are no female Directors. 
The Board remains confident that the 
opportunities within the Company are 
not excluded or limited by any diversity 
issues (including gender) and that 
the Board nevertheless contains the 
necessary mix of experience, skills and 
other personal qualities and capabilities 
necessary to deliver its strategy. The QCA 
Code 2018 acknowledges that certain 
recommendations may not be suitable 
for growing companies, and the Board 
considers that its current Directors provide 
a wide range of expertise, which benefits 
the Group and its stakeholders.
The Board meets regularly during the 
year, with additional meetings arranged 
as necessary for specific purposes. It has 
a schedule of regular business, financial 
and operational matters. Each Board 
committee has its own terms of reference 
along with a schedule of work to ensure 
all areas of responsibility are addressed 
during the year. To inform decision making, 
the Chair is responsible for ensuring that 
Directors receive accurate, sufficient 
and timely information. The Company 
Secretary provides minutes of each 
meeting, and every Director is aware of the 
right to seek independent advice at the 
Group’s expense where appropriate.

20
Stock code: NET
20
Corporate governance statement
Meetings held during the period under review and the attendance of Directors is set out below:
Board meetings
Audit Committee
Remuneration 
Committee
Nomination Committee
Possible
Attended
Possible
Attended
Possible
Attended
Possible
Attended
Executive Directors
Henrik Bang  
(as CEO)
6
6
–
2(2)
–
–
–
–
James Ormondroyd
12
12
–
3(2)
–
–
–
–
Richard Hughes
7
7
–
1(2)
–
–
–
–
Non-executive Directors
Henrik Bang  
(as Chair)
6
6
–
1(2)
4
4
1
1
Michael Jackson
12
12
3
3
6
6
3
3
Nigel Halkes
7
7
1
1
4
4
1
1
Michael Neville(1)
8
8
3
3
2
2
2
2
Tamer Ozmen(1)
4
4
–
–
–
–
–
–
(1) Mike Neville retired from the Board on 29 February 2024, and Tamer Ozmen retired from the Board on 19 December 2024.
(2) Attended by invitation as not a member of the Audit Committee.
Principle 6 – Ensure 
that between them 
the Directors have all 
necessary up-to-date 
experience, skills and 
capabilities 
The Board comprises five members, 
all with relevant sector experience in 
technology and at least ten years of public 
markets experience. Four members are 
chartered accountants. The Board believes 
that its blend of relevant experience, skills 
and personal qualities and capabilities 
is sufficient to successfully execute its 
strategy. Directors attend seminars, 
courses and other regulatory and trade 
events to ensure that their knowledge 
remains current.
Henrik Bang, Non-Executive Chair
Term of office: Appointed Non-Executive 
Chair on 1 January 2024 following 
serving on the Board as CEO from 
13 February 2004. Chair of the Nomination 
Committee and member of the 
Remuneration Committee.
Background and suitability for the role: 
Henrik was previously Vice President in 
GN Netcom 1999–2004, part of the Danish 
OMX listed GN Great Nordic Group. He also 
held various international management 
positions in IBM and AP Moller-
Maersk Line.
Michael Jackson,  
Non-Executive Director
Term of office: Appointed as Non-Executive 
Director on 1 January 2024, following 
serving as Non-Executive Chair from 
23 March 2009; Chair of the Remuneration 
Committee and member of the Audit and 
Remuneration Committees.
Background and suitability for the 
role: Michael studied law at Cambridge 
University and qualified as a chartered 
accountant with Coopers & Lybrand. He 
spent five years in marketing for various 
US multinational technology companies. 
For the past 30 years, he has specialised 
in raising finance and investing in the 
smaller companies quoted and unquoted 
sector. He was Director (1983–1987) and 
chair (1987–2006) of FTSE 100 company 
Sage Group plc. He was also chair of 
PartyGaming plc, another FTSE 100 
company.
Nigel Halkes,  
Non-Executive Director
Term of office: Joined as Non-Executive 
Director on 1 December 2023 and was co-
opted to the Board on 19 December 2023; 
Chair of the Audit Committee and member 
of the Nomination and Remuneration 
Committees.
Background and suitability for the 
role: Nigel is a Fellow of the Institute of 
Chartered Accountants in England and 
Wales, qualifying with EY. He spent 35 years 
at EY, retiring as Managing Partner, UK and 
Ireland markets in 2013. Between 1995 
and 2003, Nigel was EY’s National Industry 
Leader for Technology, Media & Telecoms. 
Nigel also currently sits on the boards 
of Hargreaves Services PLC and Tribal 
Group PLC.

Financial statements
21
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
James Ormondroyd, CEO
Term of office: Appointed CEO on 
1 January 2024, following his role as Group 
Finance Director since 30 July 2010.
Background and suitability for the role: 
James studied physics at the University of 
Manchester and qualified as a chartered 
accountant with PwC. He was appointed 
to the Netcall Board on the acquisition of 
Telephonetics plc, a speech recognition 
and voice automation software provider, 
where he served as the Finance Director 
and Company Secretary for five years. Prior 
to that, he was the Finance Director and 
Company Secretary at World Television 
Group Plc a multi-national media and 
technology business. 
Richard Hughes, CFO
Term of office: Joined as CFO on 
27 November 2023 and was co-opted to 
the Board on 19 December 2023.
Background and suitability for the role: 
Richard was previously CFO of Proactis 
Holdings plc and, prior to that, part of the 
senior management teams at Pace plc and 
ARRIS International plc. He has extensive 
experience in commercial finance, financial 
control, accounting, reporting, compliance 
and governance working across the UK, 
Europe, Asia Pacific, South America and 
the US. Richard is a Fellow of the Institute 
of Accountants in England and Wales.
Directors are initially appointed until the 
following Annual General Meeting, where 
they must be elected by shareholders 
under the Company’s Articles of 
Association. The Articles require that 
one-third of the current Directors must 
retire as Directors by rotation. The QCA 
Code 2018 recommends that independent 
directors who have served for more than 
nine years should be re-elected annually. 
The Company does not follow this 
recommendation due to the current size 
of the Board and considers the experience 
of its current Non-Executive Directors to be 
sufficient for its needs.
Michael Jackson was proposed for re-
election and reappointed in 2020, and 
will also be proposed for re-election at 
the Company’s Annual General Meeting 
on 17 December 2024. Henrik Bang was 
proposed for re-election and reappointed 
in 2021. James Ormondroyd was proposed 
for re-election and reappointed in 2022. 
Richard Hughes, Nigel Halkes and James 
Platt will be proposed for election at the 
Company’s Annual General Meeting on 
17 December 2024.
Principle 7 – Evaluate 
Board performance 
based on clear and 
relevant objectives, 
seeking continuous 
improvement
The performance and effectiveness of 
the Board, its committees and individual 
Directors are reviewed by the Non-
Executive Chair and the Board on an 
ongoing basis. The Non-Executive Chair’s 
performance is evaluated by the other 
Board members. Training is available 
upon request by a Director, or if deemed 
necessary by the Non-Executive Chair. 
The Board’s performance is measured by 
the Non-Executive Chair with reference to 
the Company’s strategic goals. A formal 
internal self-evaluation of its performance 
is expected to be implemented by the 
Board for the year-ending 30 June 2025. 
The Board also regularly assesses the 
candidacy of Netcall staff for succession 
planning within Executive Management. 
A short-term plan is in place to address 
the potential loss or incapacity of either 
the CEO or CFO. Additionally, a number 
of senior managers serve as Directors on 
subsidiary company boards, and their 
progress is evaluated.
Principle 8 – Promote a 
corporate culture that is 
based on ethical values 
and behaviour
The Group’s long-term growth is anchored 
by a set of value-based operating 
principles, which are regularly reviewed 
and adapted as the Group evolves. 
These principles focus on customer 
focus, innovation, integrity, quality 
and teamwork. The Group’s culture 
embodies these values, which are widely 
communicated through the Group’s 
competency framework and are actively 
promoted by managers in their daily 
activities. 
We monitor the culture through employee 
and customer surveys and support ethical 
behaviour with comprehensive policies 
and procedures. The Board is regularly 
updated on survey findings and necessary 
actions, and it considers the Group’s 
culture to be positive. 
The Board believes that a culture grounded 
in these core values aligns with the Group’s 
mission and execution of its strategy.
Principle 9 – Maintain 
governance structures 
and processes that are 
fit for purpose and 
support good decision 
making by the Board
The Board is responsible for setting the 
Group’s vision, strategy and business 
model to deliver value to its shareholders. 
It maintains a governance structure 
appropriate for the Group’s size, 
complexity and risk profile, ensuring this 
structure evolves over time in line with the 
Group’s developments. 

22
Stock code: NET
22
Corporate governance statement
The Board has defined a series of 
matters reserved for its decision and has 
established terms of reference for its audit, 
remuneration and nomination committees, 
delegating specific responsibilities to each. 
The chair of each Committee reports to the 
Board on their respective activities.
The Audit Committee monitors the 
integrity of the financial results, reviews the 
need for internal audit and considers the 
engagement of external auditors, including 
the approval of non-audit services. The 
Audit Committee comprises Nigel Halkes 
and Michael Jackson. It is chaired by 
Nigel Halkes and meets at least twice per 
year. Further details are available in the 
Audit Committee report and the terms 
of reference of the Audit Committee are 
available on the Company’s website.
The Remuneration Committee sets 
and reviews the compensation of 
Executive Directors including targets and 
performance frameworks for cash- and 
share-based awards. The Remuneration 
Committee comprises Michael Jackson, 
Henrik Bang and Nigel Halkes. It is 
chaired by Michael Jackson and meets 
at least twice per year. Further details are 
available in the Remuneration Committee 
report and the terms of reference of the 
Remuneration Committee are available on 
the Company’s website.
The Nomination Committee reviews the 
structure, size and composition of the 
Board, considers succession planning 
and identifies and nominates Board 
candidates. The committee comprises 
Henrik Bang, Michael Jackson, and Nigel 
Halkes. It is chaired by Henrik Bang and 
met three times during the year. Further 
details are available in the Nomination 
Committee report and the terms of 
reference of the Nomination Committee 
are available on the Company’s website. 
The Non-Executive Chair leads the Board 
and oversees the Group’s corporate 
governance, ensuring that:
•	
the Board’s agenda focuses on key 
operational and financial issues with 
regular reviews of the Group’s strategy 
and its implementation; 
•	
committees are properly structured 
and operate with appropriate terms of 
reference;
•	
regular performance reviews of the 
individual Directors, the Board and its 
committees are conducted; 
•	
the Board receives accurate, timely and 
clear information; and
•	
effective communication between 
the Group and its shareholders is 
maintained.
The CEO provides leadership and 
management of the Group, ensuring:
•	
the development of objectives and 
strategies; 
•	
delivery of the business model within 
the strategy agreed by the Board;
•	
the monitoring and management of 
operational performance and key risks 
to ensure alignment with the strategy; 
•	
effective investor relations activities to 
maintain good communications with 
shareholders and financial institutions; 
and
•	
the Board is aware of the views and 
opinions of employees on relevant 
matters.
The Non-Executive Directors contribute 
independent thinking and judgement, 
applying their external experience and 
knowledge to scrutinise management 
performance and provide constructive 
challenge to the Executive Directors. They 
ensure the Group operates within the 
governance and risk framework approved 
by the Board.
The Company Secretary ensures clear and 
timely information flows to the Board and 
its committees, supporting the Board on 
matters of corporate governance and risk.
The Board reserves the following matters 
for its decision:
•	
Setting long-term objectives and 
commercial strategy;
•	
Approving annual operating and 
capital expenditure budgets;
•	
Changing the share capital or 
corporate structure of the Group;
•	
Approving half-year and full-year 
results and reports;
•	
Approving dividend policy and the 
declaration of dividends;
•	
Approving major investments, 
disposals, capital projects or contracts;
•	
Approving resolutions and associated 
documents to be put to general 
meetings of shareholders; and
•	
Approving changes to the Board 
structure.
Principle 10 – 
Communicate how the 
Company is governed 
and is performing by 
maintaining dialogue 
with shareholders 
and other relevant 
stakeholders
This Corporate Governance Report is 
available on the Netcall website and is 
reviewed and updated annually by the 
Board. Additionally, the website provides 
copies of the Annual Report & Accounts, 
AGM notices, voting outcomes and other 
governance-related materials.
Henrik Bang
Non-Executive Chair

Financial statements
23
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
Audit Committee report
The Audit Committee is 
responsible for ensuring the 
financial integrity of the Group 
through the regular review of 
financial reporting. This includes 
examining the financial statements 
and other formal announcements, 
and challenging significant 
judgements contained within these 
documents.
The Committee confirms to the Board 
that all material financial updates are fair, 
balanced and understandable, complying 
with all applicable UK legislation and 
regulation as appropriate. It is also 
oversees risk management, related 
controls and compliance. 
Additionally, the Committee monitors 
the relationship with the external 
auditor, reviewing their effectiveness, 
scope, objectivity, independence and 
approving their remuneration and terms of 
engagement.
The Committee ensures robust 
whistleblowing processes and proper 
investigation of any reports. All relevant 
matters arising are brought to the attention 
of the Board. 
The Committee met three times this year 
and attendance can be seen on page 20.
Overview
•	
Nigel Halkes was appointed as Chair 
of the Committee in December 2013. 
He is a Chartered Accountant and is 
considered by the Board to have recent 
and relevant financial experience.
•	
All members of the Committee are 
Non-Executive Directors. Nigel is 
independent, and the Board is satisfied 
that the Committee has sector-relevant 
competence.
•	
By invitation, Audit Committee 
meetings are attended by the Executive 
Directors, the external auditor and 
other management as required.
•	
The Committee Chair holds 
preparatory meetings with the 
external auditor, Grant Thornton, 
and management to ensure a full 
understanding of the matters to be 
discussed by the Committee
The Committee reviews its terms of 
reference annually. A copy of the current 
version can be found on the Group’s 
website.
Committee focus  
during FY24
Financial statements and reports
•	
Reviewed the Annual Report 
and Accounts, full year results 
announcement, and half year results 
announcement, and received reports 
from the external auditor on the above.
•	
Reviewed the effectiveness of 
the Group’s internal controls and 
disclosures made in the Annual Report 
and Accounts.
•	
Reviewed management’s 
representation letter to the auditor, 
going concern review, and significant 
areas of accounting estimates and 
judgement.
•	
Reviewed the Group’s treasury policies 
and bank facilities.
Internal control and risk 
management
•	
Monitored and reviewed the 
effectiveness of risk management and 
internal control processes.
•	
Reviewed the Group Risk Management 
Framework, which identifies, evaluates 
and sets out mitigation of risks.
•	
Reviewed the principal risks and 
uncertainties disclosed in the Annual 
Report and Accounts.
External auditor and  
non-audit work
•	
Recommended the appointment of 
Grant Thornton as external auditor at 
the 2023 Annual General Meeting.
•	
Reviewed and agreed the scope of the 
audit work to be undertaken by the 
external auditor.
•	
Agreed the terms of engagement and 
fees for the external auditor.
•	
Reviewed and approved non-audit 
services and fees.
Governance
•	
Reviewed the Group’s procedures for 
detecting fraud along with the Group’s 
Anti-Corruption & Bribery Policy, Risk 
Assessment Policy and the Group’s 
Whistleblowing arrangements.
•	
Met with the external auditor without 
management being present.
External audit
Audit Services
Grant Thornton were appointed to perform 
the role of the Group’s external auditor in 
2008, with the current audit partner serving 
since January 2022.
The Committee closely monitored progress 
against the agreed annual audit plan, 
which proceeded smoothly. 
During the year, the Committee reviewed 
Grant Thornton’s independence and 
performance, meeting regularly with 
the audit partner without management 
present. 
The Committee has adopted a broad 
framework to review the effectiveness of 
the Group’s external audit process and 
audit quality, including: 
•	
assessment of the audit partner and 
team; 
•	
planning and scope of the audit; 
•	
the execution and management of the 
audit process; 
•	
communications by the auditors with 
the Committee; 
•	
insights and value added by the audit; 
•	
the quality of any formal audit reports; 
and 
•	
a review of fees.

24
Stock code: NET
24
Audit Committee report
The auditor attended the full and half-
year Committee meetings and the audit 
planning meeting, reporting on the results 
of the audit work and highlighting any 
significant or material issues. 
There were no adverse matters brought to 
the Committee’s attention in respect of the 
FY24 audit that were material and should 
be brought to shareholders’ attention.
Non-audit services
The Company has a non-audit services 
policy in place to ensure that the provision 
of non-audit services by the external 
auditor does not impair its independence 
or objectivity. All non-audit services must 
be pre-approved by the Committee. A list 
of non-audit services is reviewed on an 
annual basis.
The Committee closely monitors non-audit 
services provided by the external auditor 
due to the potential impact on their 
independence audit quality. Non-audit 
services should not be performed by the 
external auditor where there is a viable and 
cost-effective alternative.
The only non-audit services provided by 
Grant Thornton in the year was the review 
of the Group’s half-year results, as it is 
typically performed by the Group’s external 
auditor.
Auditor Independence
The Board ensures external advisers 
remain independent by having separate 
firms (non-Grant Thornton) for financial 
due diligence and general advice on 
potential acquisitions and tax matters. 
Grant Thornton has confirmed no 
relationships with the Group that could 
have affect their independence. The 
Committee is satisfied that Grant Thornton 
remains independent.
Whistleblowing Policy
The Committee conducted an annual 
review of the whistleblowing policy, 
making minor adaptations. The policy 
remains appropriate for a Group of our 
size, with concerns raised through a variety 
of channels as noted in the policy.
Future focus for the 
Audit Committee
The key focus for the Committee in the 
year ahead will include:
•	
merger and acquisition activities, 
including impacts on financial 
reporting, risk management and 
internal controls;
•	
continuing progress on developing the 
Group’s Risk Management Framework;
•	
ensuring compliance with guidance 
and regulations to maintain strong 
financial reporting and corporate 
governance systems; and
•	
continued focus on potential future 
regulatory changes and emerging best 
practice, including the increased focus 
on sustainability reporting.
Nigel Halkes
Chair of the Audit Committee

Financial statements
25
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
Remuneration Committee report
The Remuneration Committee 
is responsible for determining 
and recommending to the Board 
the policy for remuneration of 
Executive Directors, Company 
Secretary and other senior 
executives and setting the 
individual remuneration of 
Executive Directors, the Company 
Secretary and other senior 
executives. 
The Committee’s work includes reviewing 
share incentive plans, performance-
related pay schemes, and their associated 
targets, and making recommendations 
to the Board. No Director or other senior 
executive is involved in any decisions 
regarding their own remuneration. 
The Committee is authorised to seek 
external legal or other independent 
professional advice as needed.
The Committee met three times this year 
to address several important decisions 
relating to Executive Director succession. 
Attendance details are available on 
page 20.
Overview
•	
Michael Jackson was appointed as 
Chair of the Committee in February 
2024, following Michael Neville’s 
retirement from the Board.
•	
All Committee members are Non-
Executive Directors with Nigel Halkes 
being deemed as independent.
•	
By invitation, meetings of the 
Committee are attended by the 
Executive Directors, the Company 
Secretary, and any external adviser to 
the Committee.
The Committee reviews its terms of 
reference annually. The current version is 
available on the Group’s website.
Committee focus 
during FY24
Throughout the year the Committee:
•	
Considered and reviewed shareholder 
feedback following the 2023 AGM;
•	
Approved Executive Directors’ salaries 
and the Non-Executive Chair’s fee;
•	
Approved the vesting share awards 
and exercises for Executive and Non-
Executive Directors;
•	
Set appropriate performance measures 
for the annual bonus scheme 
for Executive Directors, ensuring 
alignment to KPIs and the Group’s 
strategy;
•	
Reviewed and approved the Directors’ 
Remuneration report for FY24; and
•	
Reviewing remuneration arrangements 
for the wider workforce, ensuring 
alignment to the arrangements for 
senior management.
Looking ahead to FY25
The Group remains committed to report 
in an open and transparent manner, 
aligning with shareholder and stakeholder 
expectations. It encourages open dialogue 
with the Company’s shareholders.
Details of the Executive Directors’ 
remuneration policy, including how annual 
bonus and long-term incentives operate, 
can be found on page 26. 
Michael Jackson
Chair of the Remuneration Committee

26
Stock code: NET
26
Directors’ remuneration report
As the Company is quoted on the 
AIM Market of the London Stock 
Exchange (‘AIM’), it is not required 
to set out its remuneration policy 
but is doing so on a voluntary 
basis. In accordance with AIM Rule 
19, the Company has disclosed 
the remuneration received by its 
Directors during the financial year 
below.
Executive Directors’ 
remuneration policy
The Company’s policy is to remunerate 
Directors appropriately to secure the 
skills and experience the Group needs to 
meet its objectives and reward them for 
enhancing shareholder value and returns. 
Each review is set in the context of the 
Group’s needs, individual responsibilities, 
performance and market practice.
The main components of Executive 
Directors’ remuneration comprise:
•	
basic salary;
•	
performance-related bonus;
•	
contributions to personal pension 
plan;
•	
other benefits such as car allowances, 
medical and life assurance; and
•	
share option schemes.
The basic salary of the Executive Directors 
is reviewed annually by the Remuneration 
Committee, with any changes taking effect 
on 1 December of each year.
The Executive Directors participate in a 
bonus plan linked to the achievement 
of financial and individual performance 
targets set by the Remuneration 
Committee. The bonus plan is structured 
so as to pay 100% of salary for the 
Executive Directors on achieving targets. 
Bonuses are subject to the discretion 
of the Remuneration Committee, which 
considers the overall performance of 
the Group and assesses financial and 
personal achievement. For the year ended 
30 June 2024, performance against targets 
resulted in a bonus award of 100% of 
annual salary for Henrik Bang (for his time 
as CEO), 100% for James Ormondroyd (in 
both his Group Finance Director and CEO 
roles), and 100% for Richard Hughes (pro-
rata from his date of joining).
In December 2013, the Company 
implemented a Long Term Incentive 
Plan (‘LTIP’) designed to provide the 
senior management team with share 
options vesting upon meeting certain 
criteria, including the performance of the 
Company’s ordinary share price up to 
£1.20. Further details are provided below.
The remuneration of Non-Executive 
Directors is determined by the Executive 
Directors within the limits set by the 
Company’s Articles of Association. It is 
based on fees paid in similar companies and 
the skills and expected time commitment 
required of the individual concerned. 
The service contracts and letters of appointment of the Directors include the following terms:
Date of appointment
Notice period
Executive Directors
James Ormondroyd
30 July 2010
12 months
Richard Hughes
27 November 2023
12 months
Non-Executive Directors
Henrik Bang
1 January 2024
12 months
Michael Jackson
23 March 2009
12 months
Nigel Halkes
1 December 2023
3 months

Financial statements
27
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
The table below sets out the detailed emoluments of each Director who served during the year:
Salary 
and fees
£000
Benefits 
in kind
£000
Bonus
£000
2024
Total
£000
2023
Total
£000
Executive Directors
Henrik Bang (as CEO)
169
11
319
499
688
James Ormondroyd
318
19
301
638
547
Richard Hughes
144
7
143
294
–
Non-Executive Directors
Henrik Bang (as Chair)
40
4
–
44
–
Michael Jackson
54
–
–
54
61
Nigel Halkes
26
–
–
26
–
Michael Neville
33
–
–
33
38
Tamer Ozmen
14
–
–
14
32
798
41
763
1,602
1,366
In addition, the following payments were made: Michael Jackson received £17,700 in lieu of notice for reducing his fees from £62,700 to 
£45,000; Michael Neville received £45,000 relating to his notice period and £30,000 as an ex-gratia payment in recognition of his service 
upon retirement; and Tamer Ozmen received £6,000 for fees in lieu of notice.
The table below sets out the contributions by the Company to the Directors’ personal pension schemes during the year:
2024
£000
2023
£000
Executive Directors
Henrik Bang (as CEO)
17
33
James Ormondroyd
10
5
Richard Hughes
14
–
41
38

28
Stock code: NET
28
Directors’ remuneration report
The table below sets out share options granted to Directors. 
Date of grant
Earliest 
exercise 
date
Expiry 
date
Exercise 
price 
(pence)
Number at 
1 July 
2023 
Exercised 
in year 
Lapsed/
forfeited 
in year
Number at 
30 June 
2024 
Henrik Bang
29.04.14(1)
30.04.17
29.04.24
5.0
2,474,845
1,266,657
1,208,188
–
James Ormondroyd
29.04.14(1)
30.04.17
29.04.24
5.0
1,449,552
741,899
707,653
–
Michael Jackson
29.04.14(1)
30.04.17
29.04.24
5.0
353,550
180,951
172,599
–
4,277,947
2,189,507
2,088,440
–
(1)	LTIP options were conditional on certain vesting criteria, including various share price hurdles based on the average share price over 40 business days up to a share price of £1.20 from the date of grant until 
29 April 2024, and the option holder being in employment during the vesting period.
The closing mid-market price of the Company’s shares at 30 June 2024 was 92.0 pence. During the financial year, the share price reached a 
high of 112.5 pence and a low of 71.5 pence.
Details of options exercised by Directors during the year are as follows:
Date of grant
Exercise 
date
Number 
of shares
Exercise 
price 
(pence)
Mid-market 
share price 
on date of 
exercise 
(pence) 
Gain on 
exercise 
£000 
Henrik Bang
24.01.24
1,266,657
5.0
92.5
1,108
James Ormondroyd
24.01.24
741,899
5.0
92.5
649
Michael Jackson
11.04.24
180,951
5.0
90.0
154
1,911

Financial statements
29
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
Nomination Committee report
The Nomination Committee 
is responsible for overseeing 
succession planning for the 
Board and senior management. 
It assists the Board in discharging 
its responsibilities related to the 
composition and make-up of the 
Board and its committees.
This report highlights the role of the 
Nomination Committee in monitoring the 
Board’s balance of skills, knowledge and 
experience and to ensure that there are 
robust succession plans in place. 
The Committee met three times this year. 
Attendance is set out on page 20.
Overview
•	
Michael Jackson chaired the 
Committee until 1 January 2024. 
Following his retirement as Chair of 
Netcall plc, Henrik Bang was appointed 
Chair of both Netcall plc and the 
Nomination Committee.
•	
Nigel Halkes was appointed to the 
Committee upon his co-option to the 
Board on 19 December 2023.
•	
Michael Neville retired from the 
Committee following his retirement as 
a Director on 29 February 2024.
The Committee reviews its terms of 
reference annually. The current version is 
available on the Group’s website.
Committee focus 
during FY24
Board changes
•	
Tamer Ozmen retired from the Board 
at the AGM on 19 December 2023, and 
Michael Neville retired on 29 February 
2024. 
•	
Henrik Bang retired as Chief Executive 
Officer on 31 December 2023, 
succeeded by James Ormondroyd, 
previously the Group Finance Director. 
•	
After an extensive and careful review, 
Richard Hughes was appointed as 
Chief Financial Officer and co-opted 
to the Board on 19 December 2023. 
He will be proposed for election at the 
forthcoming AGM.
•	
Following Tamer Ozmen’s retirement 
as an Independent Non-Executive 
Director, the Committee considered 
a number of possible successors 
and, following an extensive selection 
process, co-opted Nigel Halkes to 
the Board on 19 December 2023 as 
Independent Non-Executive Director. 
As with Richard Hughes, he will be 
proposed for election on 17 December 
2024. 
•	
Henrik Bang having retired from his 
executive role as Chief Executive Officer 
with the Nomination Committee’s 
approval was appointed Non-Executive 
Chair of Netcall plc from 1 January 2024.
•	
Subsequent to the year end, on 
16 September 2024, the Group 
announced the appointment of James 
Platt as an additional Independent 
Non-Executive Director. James will join 
the Board on 24 October 2024 and will 
be proposed for election at the AGM on 
17 December 2024.
Board induction
•	
New Directors undertook a tailored 
induction programme, including 
meetings with the Executive Directors, 
members of the Senior Management 
Team, key employees and advisers.
Board composition 
•	
The Committee remains mindful 
of the importance of broadening 
diversity within leadership and senior 
management teams. Over the next 12 
months, the Committee will review 
the Board’s composition, including its 
committees, focusing on the QCA Code 
2023 requirements, the Board having 
previously adopted the QCA Code 2018 
as its corporate governance guidelines. 
•	
The Committee values diverse 
perspectives, backgrounds and 
approaches within the management 
team and Board. The business has 
historically promoted progression 
within the organisation regardless 
of age, gender, socio-economic 
background or formal qualifications, 
and continues to do so by working 
within the spirit and the practice of 
the Equality Act 2010 by promoting 
a culture of respect and dignity, and 
actively challenging discrimination, 
should it ever arise.
Board succession
•	
The Committee aims to maintain 
a stable leadership framework and 
manage changes impacting future 
leadership needs, both in terms of 
executive and non-executive positions. 
Ensuring the correct leaders are in 
place enables the Group to compete 
effectively in the marketplace and, 
therefore, to meet its obligations to its 
various stakeholders. 
•	
The Committee regularly reviews the 
Board’s skills and expertise that are 
required to deliver the Group’s strategy, 
business priorities and culture. 
•	
A phased succession programme for 
Non-Executive Directors is managed, 
tailored to the Group’s size, needs and 
aspirations. 
•	
Where a non-executive appointment 
is required, the Committee consults 
external search consultancies where 
appropriate to assist with the process of 
recruiting a new Non-Executive Director.
Future focus for the 
Nomination Committee
The key focus for the Committee for the 
upcoming year include:
•	
Proposing Richard Hughes, Nigel 
Halkes and James Platt for election 
at the AGM of the Company on 
17 December 2024; 
•	
Proposing Michael Jackson for re-
election at the forthcoming AGM;
•	
Receive regular updates on Board 
Committee composition and senior 
management succession and talent 
planning; and
•	
Reviewing the skills, composition and 
size of the Board.
Henrik Bang
Chair of the Nomination Committee

30
Stock code: NET
30
Directors’ report
The Directors present their 
report and the audited financial 
statements of Netcall plc (the 
‘Company’ or ‘Netcall’) and its 
subsidiaries (together the ‘Group’) 
for the year ended 30 June 2024.
Statutory information 
contained elsewhere in 
the Annual Report
In accordance with s414c of the Companies 
Act 2006, certain matters that would 
otherwise be required to be disclosed 
in the Directors’ Report are included 
elsewhere in this document, which is 
incorporated into this Directors’ report 
by reference. It is advisable to read these 
reports in conjunction with the Directors’ 
Report.
•	
Strategic report on pages 2 to 8
•	
Corporate governance statement on 
pages 17 to 22
•	
Principal risks & uncertainties on  
pages 11 to 12
•	
Section 172 Statement on page 15
•	
Remuneration Report on  
pages 26 to 28
•	
Environment report on pages 13 to 14
Results and dividends
The Group’s profit for the year after tax 
was £5.85m (2023: £4.21m). The Group’s 
financial results, including a commentary 
regarding the operations of the Group 
during the year, are included on pages 2 to 
8. This includes information on the likely 
future developments of the Group.
Subject to shareholder approval at the 
Annual General Meeting to be held on 
17 December 2024, the Board proposes 
a final ordinary dividend of 0.89 pence 
per share (2023: 0.83 pence per share). 
The estimated amount payable is £1.47m 
(2023: £1.34m). 
Research and 
development 
The Group continues its active 
programme of research and development 
into automation and customer 
engagement software and products. 
The total expenditure for research and 
development, excluding amortisation, was 
£5.66m (2023: £4.98m) comprising £3.34m 
in the Consolidated income statement 
(2023: £2.71m) and £2.32m capitalised 
development expenditure (2023: 
£2.27m).	
Political donations and 
political expenditure 
In accordance with the Board’s policy, 
no political donations were made or 
expenditure incurred during the year 
(2023: £nil).
Post balance  
sheet events
For details of post balance sheet events 
see note 16 of the consolidated financial 
statements. 
Directors 
The Directors who held office during 
the year ended 30 June 2024 and up to 
the date of approval of these financial 
statements, unless otherwise stated, are as 
follows:
James Ormondroyd	 Chief Executive 
Officer
Richard Hughes	
Chief Financial 
Officer (appointed 
19 December 2023)
Henrik Bang	
Non-Executive Chair 
Michael Jackson	
Non-Executive 
Director
Nigel Halkes	
Non-Executive 
Director (appointed 
19 December 2023)
Michael Neville	
Non-Executive 
Director (resigned 
29 February 2024)
Tamer Ozmen	
Non-Executive 
Director (resigned 
19 December 2023)
Biographical details of the current 
Directors are set out on page 16.
Directors’ indemnity 
and insurance
The Group maintained insurance cover 
during the year for its Directors and Officers 
and those of subsidiary companies under 
a Directors and Officers liability insurance 
policy against liabilities incurred by them 
while carrying out their duties.
On 25 April 2019, Netcall plc (the 
‘Company’) entered into deeds of 
indemnity (‘Deeds’) with each of Michael 
Jackson, Michael Neville, Henrik Bang 
and James Ormondroyd, comprising 
all the then Directors of the Company. 
Michael Neville resigned from the Board in 
February 2024 and, therefore, is no longer 
party to the deed. These indemnities, to 
the extent permitted by law, indemnify 
each such Director in respect of all 
liabilities to third parties arising out of, or 
in connection with, the execution of his 
powers, duties and responsibilities, as 
a Director of the Company or any Group 
company in which, from time to time, the 
individual Director holds office. A copy of 
each Deed is available for inspection at the 
registered office of the Company during 
business hours on any weekday except 
public holidays.

Financial statements
31
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Governance
Corporate governance
The Company’s statement on corporate 
governance can be found on pages 17 to 
22 of this Annual Report. 
Employees
The Group encourages employee 
involvement in the business at all levels 
with the staff of Netcall being the key to 
continuing success. Employees participate, 
where possible, in incentive schemes to 
share in the success of the Group.
Efforts are made to keep all staff 
informed and involved in the operations 
and progress through electronic 
communications, the Group’s intranet and 
staff briefings.
The Group is an equal opportunities 
employer. Its policy is to ensure that no 
job applicant or employee receives less 
favourable treatment on the grounds of 
gender, race, disability, nationality, ethnic 
or national origin, marital status, sexuality, 
responsibility for dependents, religion 
or belief, trade union activity and age. 
Selection criteria and procedures are kept 
under review to ensure that individuals 
are selected, promoted and treated on the 
basis of their relevant merits and abilities. 
Fair consideration is given to applications 
for employment from disabled people 
and the retention and retraining, where 
practicable, of employees who become 
disabled is encouraged.
Policy and practice on 
payment of creditors
The Group recognises the importance of 
good relationships with its suppliers and 
subcontractors. Although the Group does 
not follow any particular code or standard 
on payment practice, its established 
payment policy is to agree payment terms 
in advance of any commitment being 
entered into and to seek to abide by these 
agreed terms provided that the supplier 
has also complied with them. Trade 
creditor days for the Company for the year 
were six days (2023: ten days). 
Financial instruments
Financial instruments, including financial 
risk management objectives, exposure to 
market risk, credit risk and liquidity risk are 
disclosed in note 12 to the consolidated 
financial statements.
Share capital
Details of the issued share capital, together 
with details of the movement in the 
Company’s issued share capital during 
the year are shown in note 9(a) to the 
consolidated financial statements. 
The Company has one class of ordinary 
shares, which carry no right to fixed 
income. Each share carries the right to one 
vote at general meetings of the Company. 
At the date of this report, the share capital 
of the Company comprised 164,907,819 
issued and fully paid ordinary shares with 
a nominal value of 5p per share, quoted on 
AIM, together with 1,869,181 ordinary 5p 
shares held in Treasury.
There are no specific restrictions on 
the size of holding nor on the transfer 
of shares, which are both governed by 
the general provisions of the Articles of 
Association and prevailing legislation. The 
Directors are not aware of any agreements 
between holders of the Company’s shares 
that may result in restrictions on the 
transfer of securities or voting rights. No 
person has any special rights of control 
over the Company’s share capital and all 
issued shares are fully paid. 
Details of share option schemes are set 
out in note 18 to the consolidated financial 
statements.
Disclosure of 
information to the 
Auditor
The Directors who held office at the date 
of this Directors’ report confirm that, so 
far as each Director is aware, there is no 
relevant audit information of which the 
Company’s auditor is unaware; and the 
Directors have taken all steps that they 
ought to have taken as directors in order 
to make themselves aware of any relevant 
audit information and to establish that the 
auditor is aware of that information.
Auditor 
Grant Thornton UK LLP, who were re-
appointed on 19 December 2023, have 
expressed their willingness to continue 
in office as auditors and a resolution to 
appoint them and authorise the Directors 
to determine their remuneration for the 
ensuing year will be proposed at the 
forthcoming Annual General Meeting.
Annual General Meeting
The Annual General Meeting will be held 
on 17 December 2024 at 10.30am. Details 
and an explanation of the resolutions 
to be proposed are contained in the 
Notice of Annual General Meeting and its 
accompanying explanatory notes, either 
sent to shareholders with the Annual 
Report or available on the Company’s 
website, www.netcall.com. 
By order of the Board
Richard Hughes
Director
8 October 2024

32
Stock code: NET
32
Statement of Directors’ 
responsibilities
The Directors are responsible for preparing 
the Annual Report and the financial 
statements in accordance with applicable 
law and regulations.
Company law requires the Directors 
to prepare financial statements for 
each financial year. Under that law, the 
Directors have elected to prepare the 
financial statements in accordance with 
UK adopted international accounting 
standards and have elected to prepare 
the Parent Company financial statements 
in accordance with United Kingdom 
Generally Accepted Accounting Practice, 
including FRS 101 ‘Reduced Disclosure 
Framework’. 
Under company law, the Directors must 
not approve the financial statements 
unless they are satisfied that they give a 
true and fair view of the state of affairs and 
profit or loss of the Company and Group 
for that period. In preparing these financial 
statements, the Directors are required to:
•	
select suitable accounting policies and 
then apply them consistently;
•	
make judgements and accounting 
estimates that are reasonable and 
prudent;
•	
state whether applicable UK adopted 
international accounting standards, and
applicable United Kingdom Accounting 
Standards have been followed for 
the Group and Parent Company, 
respectively, subject to any material 
departures disclosed and explained in 
the financial statements; and
•	
prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company or the Group will continue in 
business. 
The Directors are responsible for keeping 
adequate accounting records that 
are sufficient to show and explain the 
Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the Company and 
enable them to ensure that the financial 
statements comply with the Companies 
Act 2006. They are also responsible for 
safeguarding the assets of the Company 
and, hence, for taking reasonable steps for 
the prevention and detection of fraud and 
other irregularities.
The Directors consider the Annual Report 
and the financial statements, taken as a 
whole, provides the information necessary 
to assess the Company’s performance, 
business model and strategy is fair, 
balanced and understandable.
On behalf of the Board
Richard Hughes
Director
8 October 2024

33
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Independent Auditor’s report  
to the members of Netcall plc
Opinion
Our opinion on the financial statements is unmodified
We have audited the financial statements of Netcall plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 
30 June 2024, which comprise the Consolidated income statement, the Consolidated statement of comprehensive income, the 
Consolidated balance sheet, the Consolidated statement of changes in equity, the Consolidated cash flow statement, Parent 
Company balance sheet, Parent Company statement of changes in equity and notes to the financial statements, including a 
summary of significant accounting policies. The financial reporting framework that has been applied in the preparation of the group 
financial statements is applicable law and UK-adopted international accounting standards. The financial reporting framework that 
has been applied in the preparation of the parent company financial statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 101 ‘Reduced Disclosure Framework’ (United Kingdom Generally Accepted 
Accounting Practice).
In our opinion:
•	
the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 June 2024 
and of the group’s profit for the year then ended;
•	
the group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
•	
the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
•	
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the ‘Auditor’s responsibilities for the audit of the financial statements’ section of our report. 
We are independent of the group and the parent company in accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate 
to provide a basis for our opinion.
Conclusions relating to going concern
We are responsible for concluding on the appropriateness of the directors’ use of the going concern basis of accounting and, based on 
the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the 
group’s and the parent company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required 
to draw attention in our report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify 
the auditor’s opinion. Our conclusions are based on the audit evidence obtained up to the date of our report. However, future events or 
conditions may cause the group or the parent company to cease to continue as a going concern.

34
Stock code: NET
34
Independent Auditor’s report 
to the members of Netcall plc
Our evaluation of the directors’ assessment of the group’s and the parent company’s ability to continue to adopt the going concern basis 
of accounting included:
•	
Obtaining management’s base case forecasts covering the period to 31 October 2025 and assessing how these forecasts were 
compiled, including challenging key assumptions;
•	
Considering the impact of recent acquisitions and whether future cash outflows in relation to the consideration have been 
appropriately incorporated into management’s model;
•	
Assessing the accuracy of management’s forecasting by comparing the reliability of past forecasts to past actual results;
•	
Challenging the key assumptions used within management’s downside scenario and reverse stress test, to assess the possible risks to 
going concern and the impact of such scenarios; and
•	
Assessing the adequacy of related disclosures within the Annual Report and Accounts.
In our evaluation of the directors’ conclusions, we considered the inherent risks associated with the group’s and the parent company’s 
business model including effects arising from macro-economic uncertainties such as the cost of living crisis and the outcome of the 
general election including expectations over future funding for local authorities, we assessed and challenged the reasonableness of 
estimates made by the directors and the related disclosures and analysed how those risks might affect the group’s and the parent 
company’s financial resources or ability to continue operations over the going concern period. 
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation 
of the financial statements is appropriate. 
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the group’s and the parent company’s ability to continue as a going concern for a period of at 
least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of  
this report.
Our approach to the audit
Key audit 
matters
Scoping
Materiality
Overview of our audit approach
Overall materiality: 
Group: £390,000 which represents 1% of the Group’s total revenues.
Parent Company: £310,000, which represents 1% of the Company’s total assets, at an 
amount less than group materiality for group audit purposes.
Key audit matters were identified as:
•	
Occurrence and accuracy of services revenues (same as previous year)
We performed an audit of the financial information using component materiality of 
the financial statements of the parent company and two other individually financial 
significant components of the group. This yielded coverage of 91% of the group’s total 
assets, 97% of the group’s revenue and 80% of the group’s profit before tax.

35
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most 
significance in our audit of the financial statements of the current period and include the 
most significant assessed risks of material misstatement (whether or not due to fraud) that 
we identified. These matters included those that had the greatest effect on: the overall audit 
strategy; the allocation of resources in the audit; and directing the efforts of the engagement 
team. These matters were addressed in the context of our audit of the financial statements as 
a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters. 
Description
Audit 
reponse
Disclosures
Our results
KAM
In the graph below, we have presented the key audit matters and significant risks and going concern, relevant to the audit.
 
Key audit matter 
 
Significant risk  
 
Other risk 
High
Low
Potential 
financial 
statement 
impact
High
Low  
Extent of management judgement
Acquisition accounting and
valuation of acquired intangibles
Going concerm
Management
override of controls
Impairment of goodwill
Completeness of contract
liabilities (services) 
Occurrence and
accuracy of
services revenue

36
Stock code: NET
36
Independent Auditor’s report 
to the members of Netcall plc
Key Audit Matter – Group
How our scope addressed the matter – Group
Occurrence and accuracy of services revenue
We identified the occurrence and accuracy of services revenue as 
one of the most significant assessed risks of material misstatement 
due to the fraud.
The Group has recognised revenue of £39m (FY23: £36m) in the 
year, which includes revenue from Cloud services, product support 
contracts, services, communications services and product sales. 
The nature of the Group’s revenue involves the processing of 
multi–year contracts, some of which are recognised over time.
The audit team’s assessment is that the Cloud services, product 
support contracts, communication services and product sales 
revenue transactions are non–complex with no judgement applied 
over the amount recorded, as revenue recognised equates to 
the value of the service, spread evenly over the period of each 
contract (Cloud services and product support contracts), or is 
recognised immediately upon delivery of the product or service 
(communications services and product sales).
However, professional services (“services”) revenues consist 
primarily of consultancy, implementation services and training. 
Revenue from these services is recognised as the services are 
performed by reference to the costs incurred as a proportion of the 
total estimated costs of the service project. We consider the degree 
of estimation in determining the stage of completion of each 
project to be where the opportunity and incentive for revenue and 
contract liability misstatement could occur.
We have therefore assessed our significant fraud risk to be in 
respect of these revenues, which amounted to £5.1m.
In responding to the key audit matter, we performed the following 
audit procedures:
•	
Obtained an understanding of the process for the recognition 
of revenue and tested the design and implementation 
effectiveness of relevant controls;
•	
Assessed whether the accounting policies adopted by the 
directors are in accordance with the requirements of IFRS 
15 ‘Revenue from Contracts with Customers’ and whether 
management had appropriately applied these policies in the 
recognition of revenue;
•	
Tested revenue by agreeing a sample of transactions in the 
year to supporting evidence including:
– Obtaining the contract;
– Considering whether the performance obligations identified 
by management were consistent with the contract;
– Agreeing the transaction price to the contract and assessing 
the allocation of the transaction price to the various 
performance obligations; and
– Inspecting evidence of occurrence of the service and 
recalculating management’s estimate of stage completion by 
agreeing to timesheets and comparing to project budgets.
•	
Assessed management’s historical forecasting accuracy for 
stage of completion; and
•	
Tested for post year-end changes to assumptions for a sample 
of contracts.
Relevant disclosures in the 2024 Annual Report 
and Accounts
Financial Statements: Note 3(f), accounting policies and significant 
judgements; Note 3, revenue from contracts with customers.
Our results
Based on our audit work, we did not identify evidence of material 
misstatement in relation to improper revenue recognition.
We did not identify any key audit matters relating to the audit of the financial statements of the parent company only.

37
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Our application of materiality
We apply the concept of materiality both in planning and performing the audit, and in evaluating the effect of identified misstatements on 
the audit and of uncorrected misstatements, if any, on the financial statements and in forming the opinion in the auditor’s report.
Materiality was determined as follows:
Materiality measure
Group
Parent company
Materiality for financial 
statements as a whole
We define materiality as the magnitude of misstatement in the financial statements that, 
individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of these financial statements. We use materiality in determining the 
nature, timing and extent of our audit work.
Materiality threshold
£390,000 (2023: £356,800) which represents 
1% of group revenues. 
£310,000 (2023: £280,000) which represents 
1% of the company’s total assets, capped at 
an amount less than group materiality for 
group audit purposes. 
Significant judgements made by the 
auditor in determining materiality
In determining materiality, we made the 
following significant judgements:
•	
Revenue has been determined as being 
the most appropriate benchmark for 
determining materiality, as this is a 
key performance indicator used by the 
business.
•	
The use of this as a benchmark 
provides consistency and comparability 
with the prior year benchmark, and 
prevents a fluctuating materiality that 
would be determined if an alternative 
measure, such as profit before tax, was 
used.
•	
Additionally, this benchmark is used 
by industry peers and is therefore 
comparable within the sector.
Materiality for the current year is higher 
than the level that we determined for the 
year ended 30 June 2023 to reflect revenue 
growth in the current year.
In determining materiality, we made the 
following significant judgements: 
•	
An asset-based benchmark was 
considered the most appropriate 
benchmark for a holding company.
Materiality for the current year is higher 
than the level that we determined for the 
year ended 30 June 2023 to reflect the 
higher group materiality threshold in the 
current year.

38
Stock code: NET
38
Independent Auditor’s report 
to the members of Netcall plc
Materiality measure
Group
Parent company
Performance materiality used to 
drive the extent of our testing
We set performance materiality at an amount less than materiality for the financial 
statements as a whole to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds materiality for the 
financial statements as a whole.
Performance materiality threshold
£292,500 (2023: £267,600) which is 
75% (2023: 75%) of financial statement 
materiality.
£232,500 (2023: £210,000) which is 
75% (2023: 75%) of financial statement 
materiality.
Significant judgements made by the 
auditor in determining performance 
materiality
In determining performance materiality, we 
made the following significant judgements: 
•	
No significant adjustments identified 
from the 2023 audit; and
•	
Management are judged to be suitably 
qualified and experienced to carry out 
their role.
In determining performance materiality, we 
made the following significant judgements: 
•	
No significant adjustments identified 
from the 2023 audit; and
•	
Management are judged to be suitably 
qualified and experienced to carry out 
their role.
Specific materiality
We determine specific materiality for one or more particular classes of transactions, 
account balances or disclosures for which misstatements of lesser amounts than 
materiality for the financial statements as a whole could reasonably be expected to 
influence the economic decisions of users taken on the basis of the financial statements.
Specific materiality 
We determined a lower level of specific 
materiality for the following areas:
•	
Directors’ remuneration; and
•	
Related party transactions outside the 
normal course of business.
We determined a lower level of specific 
materiality for the following areas:
•	
Directors’ remuneration; and
•	
Related party transactions outside the 
normal course of business.
Communication of misstatements 
to the audit committee
We determine a threshold for reporting unadjusted differences to the audit committee.
Threshold for communication
£19,500 (2023: £17,840) which represents 
5% of financial statement materiality, 
and misstatements below that threshold 
that, in our view, warrant reporting on 
qualitative grounds.
£15,500 (2023: £14,000) which represents 
5% of financial statement materiality, and 
misstatements below that threshold that, in 
our view, warrant reporting on qualitative 
grounds.

39
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
The graph below illustrates how performance materiality interacts with our overall materiality and the tolerance for potential uncorrected 
misstatements.
Overall materiality - Group
Overall materiality - Parent
Revenue £39m
FSM £390k, 1%
Total assets £49.5m
FSM £310k, 1% capped
FSM: Financial statements materiality, PM: Performance materiality, TFPUM: Tolerance for potential uncorrected misstatements
An overview of the scope of our audit
We performed a risk-based audit that requires an understanding of the Group’s and the Parent Company’s business and in particular 
matters related to:
Understanding the group, its components, and their environments, including group-wide controls
•	
The engagement team obtained an understanding of the Group and its environment, including group-wide controls, and assessed the 
risks of material misstatement at the group level; and
•	
The engagement team obtained an understanding of the Group’s organisational structure and considered its effect on the scope of 
the audit, identifying that the group financial reporting system is centralised.
Identifying significant components
•	
Component significance was determined based on the relative share of key group financial metrics including revenue, profit before 
tax and other significant balances relevant to the Group. 
Type of work to be performed on financial information of the Company and other components (including how it 
addressed the key audit matters)
•	
For all significant risks and key audit matters identified, the group engagement team obtained an understanding of the relevant 
controls that management has implemented over the related processes.
•	
For components classified as ‘individually financially significant to the group’, an audit of the financial information of the component 
using component materiality (full-scope audit) was performed. The components which fell into this scope were Netcall plc, Netcall 
Technology Limited and Netcall Systems Limited.
•	
Analytical procedures were performed for all other components.

40
Stock code: NET
40
Independent Auditor’s report  
to the members of Netcall plc
Performance of our audit
•	
Testing has been performed over the following key areas of the group. All full-scope audits were based in the UK and performed by the 
group engagement team.
Audit approach
No. of 
components
% coverage 
Revenue
% coverage 
PBT
% coverage 
Total assets
Full-scope audit
3
97%
80%
91%
Analytical procedures
11
3%
20%
9%
Changes in approach from previous period
•	
There have been no changes in approach from the previous period.
Other information
The other information comprises the information included in the Annual Report and Accounts, other than the financial statements and 
our auditor’s report thereon. The directors are responsible for the other information contained within the Annual Report and Accounts. 
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in 
the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this 
other information, we are required to report that fact. 
We have nothing to report in this regard.
Our opinion on other matters prescribed by the Companies Act 2006 is 
unmodified
In our opinion, based on the work undertaken in the course of the audit:
•	
the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and
•	
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report under the Companies Act 2006
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of the 
audit, we have not identified material misstatements in the strategic report or the directors’ report.

41
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in 
our opinion:
•	
adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 
from branches not visited by us; or
•	
the parent company financial statements are not in agreement with the accounting records and returns; or
•	
certain disclosures of directors’ remuneration specified by law are not made; or
•	
we have not received all the information and explanations we require for our audit. 
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. The extent to which our procedures are capable 
of detecting irregularities, including fraud, is detailed below: 
•	
We obtained an understanding of the legal and regulatory frameworks that are most applicable to the group and the company and 
determined the most significant are those that relate to the financial reporting frameworks, being the AIM Rules for Companies, 
Companies Act 2006 and UK-adopted international accounting standards for the group, and the Companies Act 2006 and FRS 101 
‘Reduced Disclosure Framework’ for the company, together with relevant tax compliance regulations. In addition, we concluded that 
there are certain other significant laws and regulations that may have an effect on the determination of the amounts and disclosures 
in the financial statements, being laws and regulations relating to health and safety, employee matters, data protection and bribery 
and corruption practices. 
•	
We obtained an understanding of how the group and the parent company are complying with legal and regulatory frameworks 
by making enquiries of management, those responsible for legal and compliance procedures and the company secretary. We 
corroborated our enquiries through our review of board minutes and papers provided to the Audit Committee. 
•	
We enquired of management and the Audit Committee about the group and parent company’s policies and procedures relating to the 
identification, evaluation and response to the risks of fraud and the establishment of internal controls to mitigate these risks. 
•	
We assessed the susceptibility of the group and parent company’s financial statements to material misstatement, including how fraud 
might occur, by evaluating management’s incentives and opportunities for manipulation of the financial statements. This included the 
evaluation of the risk of management override of controls. We determined that the principal risks were in relation to areas of increased 
management judgement, specifically valuation of acquired intangibles, revenue recognition of service revenues, capitalisation of 
development costs and the impairment of goodwill, all of which could be impacted by management bias.

42
Stock code: NET
42
•	
Audit procedures performed by the engagement team included: 
–	 Identifying and assessing the design and implementation of controls management has in place to prevent and detect fraud;
–	 Obtaining an understanding of how those charged with governance consider and address the potential for management override of 
controls or other inappropriate influence over the financial reporting process; 
–	 Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations; and 
–	 Challenging assumptions and judgements made by management in its significant accounting estimates.
•	
These audit procedures were designed to provide reasonable assurance that the financial statements were free from fraud or error. 
The risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error and 
detecting irregularities that result from fraud is inherently more difficult than detecting those that result from error, as fraud may 
involve collusion, deliberate concealment, forgery or intentional misrepresentations. Also, the further removed non-compliance with 
laws and regulations is from events and transactions reflected in the financial statements, the less likely we would become aware of it.
•	
The engagement partner’s assessment of the appropriateness of the collective competence and capabilities of the engagement team 
included consideration of the engagement team’s: 
–	 Understanding of, and practical experience with, audit engagements of a similar nature and complexity, through appropriate 
training and participation; 
–	 Knowledge of the industry in which the group and the parent company operate; and 
–	 Understanding of the legal and regulatory frameworks applicable to the group and the parent company. 
•	
Relevant laws and regulations and potential fraud risks were communicated to all engagement team members. We remained alert to 
any indications of fraud or non-compliance with laws and regulations throughout the audit. 
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website 
at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
Andrew Hodgekins 
Senior Statutory Auditor
for and on behalf of Grant Thornton UK LLP
Statutory Auditor, Chartered Accountants
Cambridge
8 October 2024
Independent Auditor’s report  
to the members of Netcall plc

43
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Notes
2024
£000
2023
£000
Revenue
3
39,057
36,040
Cost of sales
(5,612)
(5,768)
Gross profit
33,445
30,272
Administrative expenses
(28,050)
(26,522)
Other gains – net
5(a)
31
62
Adjusted EBITDA
2(b)
8,440
8,003
Depreciation
8(a), 8(b)
(398)
(377)
Amortisation of acquired intangible assets
8(c)
(581)
(522)
Amortisation of other intangible assets
8(c)
(1,228)
(1,287)
Post-completion services
4(a)
(156)
(365)
Share-based payments
18(c)
(651)
(1,640)
Operating profit
5,426
3,812
Finance income
5(e)
943
344
Finance costs
5(e)
(40)
(155)
Finance income – net 
903
189
Profit before tax
6,329
4,001
Tax (charge)/credit
6(a)
(475)
205
Profit for the year
5,854
4,206
Earnings per share
Pence
Pence
Basic
19(a)
3.61
2.69
Diluted
19(a)
3.46
2.52
All activities of the Group in the current and prior period are classed as continuing. All of the profit for the period is attributable to the 
shareholders of Netcall plc. The notes on pages 48 to 87 form part of these financial statements. 
Consolidated income statement
for the year ended 30 June 2024

44
Stock code: NET
44
Notes
 2024
£000
 2023
£000
Profit for the year
5,854
4,206
Other comprehensive income
Items that may be reclassified to profit or loss
Exchange differences arising on translation of foreign operations
9(c)
(5)
8
Total other comprehensive income for the year
(5)
8
Total comprehensive income for the year
5,849
4,214
All of the comprehensive income for the year is attributable to the shareholders of Netcall plc. The notes on pages 48 to 87 form part of 
these financial statements.
Consolidated statement of comprehensive income
for the year ended 30 June 2024

45
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Notes
 2024
£000
 2023
£000
Assets
Non-current assets
Property, plant and equipment
8(a)
685
699
Right-of-use assets
8(b)
357
298
Intangible assets
8(c)
33,596
30,453
Deferred tax assets
8(d)
876
1,767
Financial assets at fair value through other comprehensive income
7(c)
72
72
Total non-current assets
35,586
33,289
Current assets
Inventories
8(e)
36
31
Other current assets
8(f)
2,313
2,333
Contract assets
3(c)
207
599
Trade receivables 
7(a)
4,752
4,468
Other financial assets at amortised cost
7(b)
139
57
Cash and cash equivalents
7(d)
34,008
24,753
Total current assets
41,455
32,241
Total assets
77,041
65,530
Liabilities
Non-current liabilities
Contract liabilities
3(c)
806
787
Borrowings
7(f)
9
–
Lease liabilities
8(b)
358
292
Deferred tax liabilities
8(d)
1,407
1,151
Total non-current liabilities
2,580
2,230
Current liabilities
Trade and other payables
7(e)
7,841
7,232
Contract liabilities
3(c)
26,009
20,578
Borrowings
7(f)
10
–
Lease liabilities
8(b)
104
113
Total current liabilities
33,964
27,923
Total liabilities
36,544
30,153
Net assets
40,497
35,377
Equity attributable to the owners of Netcall plc
Share capital
9(a)
8,339
8,108
Share premium
9(a)
5,574
5,574
Other equity
9(b)
4,900
4,900
Other reserves
9(c)
403
3,056
Retained earnings
21,281
13,739
Total equity
40,497
35,377
The notes on pages 48 to 87 form part of these financial statements. These financial statements on pages 43 to 87 were approved and 
authorised for issue by the Board on 8 October 2024 and were signed on its behalf by: 
Richard Hughes
Director
Netcall plc, registered no. 01812912
Consolidated balance sheet
as at 30 June 2024

46
Stock code: NET
46
Notes
Share 
capital
£000
Share 
premium 
£000
Other 
equity
£000
Other 
reserves
£000
Retained 
earnings
£000
Total
£000
Balance at 1 July 2022
7,587
3,015
4,900
4,462
7,454
27,418
Proceeds from share issue
9(a)
521
2,559
–
–
–
3,080
Increase in equity reserve in 
relation to options issued
9(c)
–
–
–
1,099
–
1,099
Tax credit relating to share options
6(d)
–
–
–
405
–
405
Reclassification following exercise 
or lapse of options
9(c)
–
–
–
(2,918)
2,918
–
Dividends paid
13(b)
–
–
–
–
(839)
(839)
Transactions with owners
521
2,559
–
(1,414)
2,079
3,745
Profit for the year
–
–
–
–
4,206
4,206
Other comprehensive income 
–
–
–
8
–
8
Total comprehensive  
income for the year
–
–
–
8
4,206
4,214
Balance at 30 June 2023
8,108
5,574
4,900
3,056
13,739
35,377
Proceeds from share issue
9(a)
231
–
–
–
–
231
Increase in equity reserve in 
relation to options issued
9(c)
–
–
–
740
–
740
Tax charge relating to share 
options
6(d)
–
–
–
(362)
–
(362)
Reclassification following exercise 
or lapse of options
9(c)
–
–
–
(3,026)
3,026
–
Dividends paid
13(b)
–
–
–
–
(1,338)
(1,338)
Transactions with owners
231
–
–
(2,648)
1,688
(729)
Profit for the year
–
–
–
–
5,854
5,854
Other comprehensive income 
–
–
–
(5)
–
(5)
Total comprehensive  
income for the year
–
–
–
(5)
5,854
5,849
Balance at 30 June 2024
8,339
5,574
4,900
403
21,281
40,497
The notes on pages 48 to 87 form part of these financial statements.
Consolidated statement of changes in equity
for the year ended 30 June 2024

47
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Notes
 2024
£000
 2023
£000
Cash flows from operating activities
Profit before income tax
6,329
4,001
Adjustments for:
Depreciation and amortisation
2,207
2,186
Share-based payments
651
1,640
Finance income – net
(903)
(189)
Other non-cash expenses
–
6
Changes in operating assets and liabilities, net of effects from purchasing  
of subsidiary undertaking:
(Increase)/Decrease in inventories
(5)
7
Increase in trade receivables 
(249)
(765)
Decrease in contract assets
393
281
Increase in other financial assets at amortised cost
(77)
(49)
Decrease in other current assets
29
416
Increase/(Decrease) in trade and other payables
182
(1,148)
Increase in contract liabilities
5,249
4,835
Cash generated from operations
13,806
11,221
Analysed as:
Cash flow from operations before post-completion service consideration
13,806
11,597
Payment of post-completion service consideration
7(g)
–
(376)
Interest received
943
344
Interest paid
(10)
(8)
Income taxes paid
(11)
–
Net cash inflow from operating activities
14,728
11,557
Cash flows from investing activities
Payment for acquisition of subsidiary, net of cash acquired
14(a)
(1,633)
–
Payment for property, plant and equipment
8(a)
(252)
(458)
Payment of software development costs
8(c)
(2,322)
(2,267)
Payment for other intangible assets
8(c)
–
(19)
Net cash outflow from investing activities
(4,207)
(2,744)
Cash flows from financing activities
Proceeds from issues of ordinary shares
9(a)
231
3,079
Interest paid on Loan Notes
–
(204)
Repayment of borrowings
7(f)
(4)
(3,500)
Lease payments
8(b)
(152)
(214)
Dividends paid to Company’s shareholders
13(b)
(1,338)
(839)
Net cash outflow from financing activities
(1,263)
(1,678)
Net increase in cash and cash equivalents
9,258
7,135
Cash and cash equivalents at beginning of the financial year
24,753
17,605
Effects of exchange rate on cash and cash equivalents
(3)
13
Cash and cash equivalents at end of financial year
34,008
24,753
The notes on pages 48 to 87 form part of these financial statements. 
Consolidated cash flow statement
for the year ended 30 June 2024

48
Stock code: NET
48
1 Significant changes in the current reporting period
The financial position and performance of the Group was particularly affected by the following event during the reporting period:
•	
The Group completed on the acquisition of Skore Labs Limited during the year. See note 14(a) for further information. This resulted in 
an increase of £2.63m of intangible assets held by the Group and £0.27m of expense has been recognised in the year in relation to the 
consideration arrangements and post-completion services attributable to the acquisition.
For a detailed discussion about the Group’s performance and financial position please refer to the Chair’s and Chief Executive’s review on 
pages 2 to 8. 
2 Segment information
2(a) Description of segment and principal activities
The Group’s Executive Board consider that there is one operating business segment being the design, development, sale and support of 
software products and services, which is consistent with the information reviewed by it when making strategic decisions. Resources are 
reviewed on the basis of the whole business performance.
The Board primarily uses a measure of adjusted earnings before interest, taxation, depreciation and amortisation (‘Adjusted EBITDA’) 
to assess the performance of the segment. It also receives information about the segment’s revenue and assets on a monthly basis. 
Information about the segment revenue is disclosed in note 3. 
2(b) Adjusted EBITDA
Adjusted EBITDA excludes the effects of significant items of income and expenditure which may have an impact on the quality of earnings 
such as share-based payments, profit or loss on disposals, acquisition costs, contingent consideration (including compensation for post-
completion services) and transaction costs and impairments when the impairment is the result of an isolated, non-recurring event. The 
Board believes this gives a better view of maintainable earnings levels. It also excludes the effects of equity-settled share-based payments.
Adjusted EBITDA reconciles to operating profit as follows:
 2024
£000
 2023
£000
Adjusted EBITDA
8,440
8,003
Depreciation
(398)
(377)
Amortisation of acquired intangible assets
(581)
(522)
Amortisation of other intangible assets
(1,228)
(1,287)
Post-completion services
(156)
(365)
Share-based payments
(651)
(1,640)
Operating profit
5,426
3,812
2(c) Segment assets and liabilities
Segment assets and liabilities are measured in the same way as in the financial statements. 
The total of non-current assets other than financial instruments and deferred tax assets broken down by location of the assets is set 
out below:
 2024
£000
 2023
£000
UK
33,760
30,495
Other countries
878
955
Total
34,638
31,450
Notes to the consolidated financial statements
for the year ended 30 June 2024

49
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
3 Revenue from contracts with customers
3(a) Revenue by category
The Group derives revenue from the transfer of goods and services over time and at a point in time in the following major product lines:
 2024
£000
 2023
£000
Cloud services
19,810
16,602
Communication services
2,461
2,584
Product support contracts
9,894
9,396
Product 
1,827
2,245
Professional Services
5,065
5,213
39,057
36,040
Timing of revenue recognition:
 At a point in time
4,288
4,829
 Over time 
34,769
31,211
3(b) Revenue by location and major customers
The business is domiciled in the UK. The result of its revenue from external customers in the UK is £34.9m (2023: £30.4m), and the total 
from external customers from other countries is £4.2m (2023: £5.6m). 
No single external customer accounted for more than 10% of the Group’s revenue in the current year. A single external customer 
accounted for 14% of the Group’s revenue in the prior year.
3(c) Assets and liabilities related to contracts with customers
The Group has recognised the following assets and liabilities related to contracts with customers:
 2024
£000
 2023
£000
Contract assets
208
602
Loss allowance
(1)
(3)
Total contract assets
207
599
Contract liabilities – current
26,009
20,578
Contract liabilities – non-current
806
787
Total contract liabilities
26,815
21,365
Contract assets have decreased by £0.39m as the Group has provided fewer Product and Professional services ahead of agreed payment 
schedules. Contract liabilities have increased by £5.45m, primarily due to an increase in advance payments for new Cloud services and 
Professional services. 

50
Stock code: NET
50
Notes to the consolidated financial statements
for the year ended 30 June 2024
3 Revenue from contracts with customers continued
3(d) Revenue recognised in relation to contract liabilities
Set out below is the amount of revenue recognised from:
 2024
£000
 2023
£000
Amounts included in contract liabilities at the beginning of the year
19,517
15,515
Performance obligations satisfied in previous years
–
–
3(e) Unsatisfied long-term contracts
The unsatisfied performance obligations for communication services, product and professional service revenues are part of a contract 
that has an original expected duration of one year or less.
The unsatisfied performance obligations for Cloud services and product support contracts as at 30 June may span a duration of more 
than one year, and as at 30 June are as follows:
 2024
£000
 2023
£000
Within one year
26,720
24,082
More than one year
31,771
23,125
3(f) Accounting policies and significant judgements
Revenue is recognised at the transaction price being the amount of consideration to which the Group expects to be entitled for goods sold 
and services provided in the normal course of business during the year. Revenue is shown net of value-added tax, returns, rebates and 
discounts, if any and after eliminating sales within the Group.
Critical judgements in recognising revenue and allocating the transaction price
Revenue is recognised upon transfer of control of the promised product and/or services to customers. The Group enters into contracts, 
which can include combinations of services, products, support fees and other professional services, each of which is capable of being 
distinct and is usually accounted for as a separate performance obligation. Where there are multiple performance obligations, revenue is 
measured at the value of the expected consideration received in exchange for the products or services, allocated by the relative stand-
alone selling prices of each of the performance obligations.	
The Group generates revenue, principally, through the supply of:
•	
Cloud services – comprises the subscription and usages fees to access our software through a hosted solution. The software, 
maintenance and support and hosting elements are not distinct performance obligations, and represent a combined service provided 
to the customer. Revenue is recognised over time on a straight-line basis based on time elapsed over the period of supply as this 
reflects the period that the customer receives the benefit of access to the hosted software solution.
•	
Product support contracts – provides customers with software updates, system monitoring and tuning and technical support 
services. Revenues are recognised over time on a straight-line basis based on time elapsed over the contract period as reflects the 
period in which the customer receives the benefit of having access to the aforementioned support services.
•	
Communication services – revenues comprise fees for telephony and messaging services. Revenue is recognised at a point in time, 
when the call or message has been delivered over the Group’s network; 
Notes to the consolidated financial statements
for the year ended 30 June 2024

51
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
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•	
Product – consists of software product license fees and hardware. Revenue for product is recognised at a point in time when the 
customer is deemed to have control of the asset; and,
•	
Professional Services – consists primarily of consultancy, implementation services and training. Revenue from these services is 
recognised over time as the services are performed using an input method by reference to the costs incurred as a proportion of the 
total estimated costs of the service project. If an arrangement includes both software license or subscriptions and service elements, 
an assessment is made as to whether the software element is distinct in the context of the contract, based on whether the services 
provided significantly modifies or customises the base product. Where it is concluded that a licence is distinct, the licence element 
is recognised as a separate performance obligation. In all other cases, revenue from both licence and service elements is recognised 
when control is deemed to have passed to the customer.
Where invoices are raised in advance of the performance obligations being satisfied, these are recorded on the balance sheet as contract 
liabilities. This deferred income relates predominantly to services which are recognised on a straight-line basis over the period of supply. 
These services are, typically, invoiced at the beginning of the provision of service and the associated revenue is recognised over the 
service period, which, typically, ranges from one to five years. 
Where Group recognition criteria have been met but no invoice to the customer has been raised at the reporting date, revenue is 
recognised and included as a contract asset, representing unbilled work in progress with substantially the same risk characteristics as 
trade receivables for the same types of contracts.
4 Material profit or loss items
The Group identified the following item in the prior year, which was material due to the significance of its nature and/or its amount. It is 
listed separately here to provide a better understanding of the financial performance of the Group in this and the prior year.
Notes
 2024
£000
 2023
£000
Post-completion services expense
4(a)
(156)
(365)
(156)
(365)
4(a) Post-completion services expense
The former owners of Skore Labs Limited, acquired in January 2024, continued to work in the business following its acquisition and, in 
accordance with IFRS 3, a proportion of the contingent consideration payments is treated as remuneration and expensed in the income 
statement. The expense recognised during the year was £0.15m.
In the prior year, the former owners of Oakwood Technologies BV acquired in October 2020 continued to work in the business following 
its acquisition and, in accordance with IFRS 3, a proportion of the contingent consideration arrangement is treated as remuneration 
and expensed in the income statement. The final payment under this arrangement of £0.38m was made during the financial year ended 
30 June 2023.
5 Other expense items
This note provides a breakdown of items included in ‘other gains’, ‘other losses’, ‘finance income and costs’ and an analysis of expenses by 
nature and employee benefit expenses. 
5(a) Other gains/(losses) – net
 2024
£000
 2023
£000
Net foreign exchange gains/(losses)
31
62
Net loss on disposal of property, plant and equipment
–
–
Total other gains/(losses) – net
31
62

52
Stock code: NET
52
Notes to the consolidated financial statements
for the year ended 30 June 2024
5 Other expense items continued
5(b) Breakdown of expenses by nature
Notes
 2024
£000
 2023
£000
Inventory recognised as an expense
8(e)
144
202
Employee benefit expenses 
5(c)
23,009
22,766
Depreciation and amortisation 
8(a), 8(b), 8(c)
2,207
2,185
Other expenses
8,302
7,137
Total cost of sales and administrative expenses
33,662
32,290
Research and development costs of £3.34m have been expensed during the year (2023: £2.71m). 
The table below sets out the cost of services provided by the Company’s auditors and its associates:
 2024
£000
 2023
£000
Fees payable to Company’s auditor for the audit of the Parent Company and consolidated financial statements
58
33
Fees payable to the Company’s auditor for other services:
– the audit of the Company’s subsidiaries pursuant to legislation
79
73
– audit-related services
10
9
– tax advisory services
–
–
147
115
5(c) Breakdown of employee benefit expenses
Notes
 2024
£000
 2023
£000
Wages and salaries 
20,908
19,737
Less: internal development costs capitalised in the year
(2,237)
(2,134)
Social security costs
2,499
2,391
Share options charge for Directors and employees
17(c)
651
1,640
Pension costs – defined contribution plans
1,188
1,132
23,009
22,766
5(d) Average number of people employed during the year
 2024
 2023
Average number of people (including Executive Directors) employed:
Sales and marketing
81
82
Development and operations
179
165
Management and administration
23
23
Total average headcount
283
270

53
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
5(e) Finance income and costs
 2024
£000
 2023
£000
Finance income
Interest income from financial assets held for cash management purposes
943
344
Finance income
943
344
Finance costs
Interest and finance charges paid/payable for financial liabilities at amortised cost
9
110
Interest paid/payable for lease liabilities (see note 8(b))
21
16
Borrowings: unwinding of discount (see note 7(f))
–
29
Other payables: unwinding of discount (see note 14(a))
10
–
Finance costs expensed
40
155
Finance income – net
903
189
6 Tax expense
This note provides an analysis of the Group’s tax expense, shows what amounts are recognised directly in equity and how the tax expense 
is affected by non-assessable and non-deductible items. It also explains significant estimates made in relation to the Group’s tax position.
6(a) Tax expense
 2024
£000
 2023
£000
Current tax
Current tax on profits for the year
13
(1)
Adjustments in respect of prior years
–
–
Total current tax charge/(credit)
13
(1)
Deferred tax
Decrease/(Increase) in deferred tax assets
529
(456)
Increase/(Decrease) in deferred tax liabilities
(67)
252
Total deferred tax charge/(credit)
462
(204)
Total tax charge/(credit)
475
(205)

54
Stock code: NET
54
Notes to the consolidated financial statements
for the year ended 30 June 2024
6 Tax expense continued
6(b) Significant estimate – tax
The Group is principally subject to United Kingdom corporate taxation and judgement is required in determining the provision for income 
and deferred taxation. The Group recognises taxation assets and liabilities based upon estimates and assessments of many factors, 
including past experience, advice received on the relevant taxation legislation and judgements about the outcome of future events. To the 
extent that the final outcome of these matters is different from the amounts recorded, such differences will impact on the taxation charge 
made in the Consolidated Income Statement in the period in which such determination is made. 
The Group has gross tax losses available for carrying forward against future taxable income of £2.88m (2023: £4.55m). The Group has 
recognised a deferred tax asset of £0.28m (2023: £0.29m) as management consider it more likely than not that the future taxable profits 
will utilise these losses in the foreseeable future.
In addition, the Group has not recognised a deferred tax asset of £1.67m (2023: £1.27m) in respect of losses that are capital in nature 
amounting to £6.68m (2023: £6.68m) or a deferred tax asset of £0.03m (2023: £0.33m) in relation to taxable or deductible temporary 
differences due to share-based payment charges of £0.12m (2023: £1.32m).
6(c) Reconciliation of tax expense to prima facie tax payable
The tax charge on the Group’s profit before tax differs from the theoretical amount that would arise using the standard rate of corporation 
tax in the UK as explained below:
 2024
£000
 2023
£000
Profit before tax
6,329
4,001
Tax expense calculated at 25% (2023: 20.5%)
1,582
820
Tax effects of:
– expenses not deductible for tax purposes 
190
307
– additional deductions for R&D expenditure
(175)
–
– utilisation of previously unrecognised tax losses
(700)
–
– tax losses arising in the period not provided as a deferred tax asset
–
–
– tax losses arising in the period provided as a deferred tax asset
–
(163)
– deferred tax impact of share options
494
97
– relief for employee share schemes
(969)
(1,006)
– other
47
15
Measurement of deferred tax – change in UK corporation tax rate
6
(275)
Total tax charge/(credit)
475
(205)
6(d) Amounts recognised directly in equity
 2024
£000
 2023
£000
Aggregate current and deferred tax arising in the year and not recognised in net profit or loss or other 
comprehensive income but directly debited or credited to equity:
Deferred tax: share-based payments
(362)
405
(362)
405

55
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
7 Financial assets and liabilities
This note provides information about the Group’s financial instruments, including:
•	
an overview of all financial instruments held by the Group;
•	
specific information about each type of financial instrument;
•	
accounting policies; and
•	
information about determining the fair value of the instruments including judgements and estimation of uncertainty involved. 
The Group holds the following financial instruments:
Notes
 2024
£000
 2023
£000
Financial assets
Financial assets at fair value through other comprehensive income
7(c)
72
72
Financial assets at amortised cost
•	
Trade receivables 
7(a)
4,752
4,468
•	
Contract assets
3(c)
207
599
•	
Other financial assets at amortised cost
7(b)
139
57
•	
Cash and cash equivalents
7(d)
34,008
24,753
Total financial assets
39,178
29,949
Financial liabilities
Liabilities at amortised cost
•	
Trade and other payables (excluding statutory liabilities)
7(e)
6,851
6,114
•	
Borrowings
7(f)
19
–
•	
Lease liabilities
8(b)
462
405
Total financial liabilities
7,332
6,519
The Group’s exposure to various risks associated with the financial instruments is discussed in note 12. The maximum exposure to credit 
risk at the end of the reporting period is the carrying amount of each class of financial asset mentioned above. 
7(a) Trade receivables
2024
£000
2023
£000
Current assets
Trade receivables
4,841
4,556
Loss allowance (see note 12(c))
(89)
(88)
4,752
4,468

56
Stock code: NET
56
Notes to the consolidated financial statements
for the year ended 30 June 2024
7 Financial assets and liabilities continued
Classification as trade receivables
Trade receivables are amounts due from customers for goods sold, or services performed, in the ordinary course of business. They are 
generally due for settlement within 30 days and, therefore, are all classified as current. Trade receivables are recognised initially at the 
amount of consideration that is unconditional, unless they contain significant financing components when they are recognised at fair 
value. The Group holds the trade receivables with the purpose of collecting the contractual cash flows and, therefore, measures them 
subsequently at amortised cost using the effective interest method. Details about the Group’s impairment policies and the calculation of 
the loss allowance are provided below.
Fair values of trade receivables
Due to the short-term nature of the trade receivables, their carrying amount is considered to be the same as their fair value.
Impairment and risk exposure
Information about the impairment of trade receivables and the Group’s exposure to credit risk, foreign currency risk and interest rate risk 
can be found in notes 12(a), 12(b), and 12(c). 
7(b) Other financial assets at amortised cost
 2024
£000
 2023
£000
Other receivables
139
57
139
57
Classification as financial assets at amortised cost
The Group classifies its financial assets as at amortised cost only if both of the following criteria are met:
•	
the asset is held within a business model whose objective is to collect the contractual cash flows, and
•	
the contractual terms give rise to cash flows that are solely payments of principal and interest.
Fair values of other financial assets at amortised cost
Due to the short-term nature of the current other receivables, their carrying amount is considered to be the same as their fair value.
Impairment and risk exposure
Information about the impairment of other financial assets amortised at cost can be found in note 12. All amounts due are within one year 
and are denominated in UK pounds.
7(c) Financial assets at fair value through other comprehensive income
Classification of financial assets at fair value through other comprehensive income 
Financial assets at fair value through other comprehensive income (FVOCI) comprise equity securities which are not held for trading, and 
which the Group has irrevocably elected at initial recognition to recognise in this category. These are strategic investments and the Group 
considers this classification to be more relevant. On disposal of these equity investments, any related balance within the FVOCI reserve is 
reclassified to retained earnings.
Equity investments at fair value through other comprehensive income 
 2024
£000
 2023
£000
Non-current assets
Unlisted equity
Macranet Ltd
72
72
The investment in Macranet Ltd is denominated in sterling (£). It is a provider of social media engagement solutions and has a historic cost of 
£0.29m. The fair value measurement is classified as level 3 in the hierarchy as there is no observable market data. The Company is a minority 
investor alongside Molten Ventures VCT plc, a quoted venture capital trust. They have established fair value using the Private Equity and 
Venture Capital Guidelines. In line with this valuation there is no change in the fair value of the investment in the year (2023: £nil). 

57
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
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Governance
7(d) Cash and cash equivalents
 2024
£000
 2023
£000
Cash at bank and in hand
34,008
24,753
Cash and cash equivalents 
34,008
24,753
Classification as cash equivalents
Term deposits are presented as cash equivalents if they have a maturity of three months or less from the date of acquisition and are 
repayable with 24 hours’ notice with no loss of interest.
7(e) Trade and other payables
 2024
£000
 2023
£000
Current liabilities
Trade payables
257
267
Payroll tax and other statutory liabilities
990
1,118
Other payables
6,594
5,847
7,841
7,232
Trade payables are unsecured and are usually paid within 30 days of recognition. The carrying amounts of the remainder of trade and 
other payables are considered to be the same as their fair values, due to their short-term nature.
7(f) Borrowings
2024
Current
£000
2024
Non-current
£000
2024
Total
£000
2023
Current
£000
2023
Non-current
£000
2023
Total
£000
Unsecured
Bank loans
10
9
19
–
–
–
Loan notes
–
–
–
–
–
–
Total borrowings
10
9
19
–
–
–
Immediately prior to the acquisition of MatsSoft, on 4 August 2017, the Company entered into a subscription agreement with Business 
Growth Fund (‘BGF’) for a £7.0m investment. The investment comprised the issue of a £7.0m Loan Note and the award of options over 
4,827,586 new ordinary shares of 5p each at a price of 58p per share. The Loan Note was unsecured, has an annual interest rate of 8.5% 
payable quarterly in arrears and was repayable in six instalments from 30 September 2022 to 31 March 2025. The Company made an 
initial repayment of £3.5m in November 2021, a scheduled repayment of £0.6m in September 2022, and, in October 2022, redeemed the 
final £2.9m of the Loan Notes. In September 2022, the options were exercised and the Company received £2.8m in proceeds and issued 
4,826,586 new ordinary shares of 5p each (see note 9(a)).
The £7.0m investment was allocated to the fair value of the Loan Note, £6.42m, and the fair value of the share options granted, £0.58m. 
The fair value of the share options was determined using the Binomial valuation method. The significant inputs into the model were the 
mid-market share price of 66.5p at the grant date, volatility of 25%, dividend yield of 1.85%, an expected option life of five years, and an 
annual risk-free interest rate of 0.267%. The total expense relating to the fair value of the share options is being charged to the income 
statement over the five-year option life. 

58
Stock code: NET
58
Notes to the consolidated financial statements
for the year ended 30 June 2024
7 Financial assets and liabilities continued
The Loan Notes are presented in the balance sheet as follows:
2024
£000
2023
£000
Face value of notes issued
–
7,000
Face value of notes redeemed
–
(7,000)
Share schemes reserve – value of share option
–
(584)
–
(584)
Unwinding of discount:
Opening balance
–
555
Movement in the year
–
29
Closing balance
–
584
Total liability
–
–
7(g) Other payables – acquisition consideration liabilities
2024
Current
£000
2024
Non-current
£000
2024
Total
£000
2023
Current
£000
2023
Non-current
£000
2023
Total
£000
Acquisition consideration liabilities
286
–
286
–
–
–
Movements in contingent consideration payments liability during the year are set out below:
2024
£000
2023
£000
Opening balance
–
12
Acquisition of Skore Labs Limited
124
–
Charged/(credited) to profit or loss:
– post-completion services expense
155
365
– unwinding of discount
7
–
– effect of exchange rate
–
(1)
Post-completion services paid during the year – cash
–
(376)
Closing balance
286
–

59
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
8 Non-financial assets and liabilities
This note provides information about the Group’s non-financial assets and liabilities, including:
•	
specific information about each type of non-financial asset and non-financial liability:
– property, plant and equipment (note 8(a));
– leases (note 8(b));
– intangible assets (note 8(c));
– deferred tax balances (note 8(d));
– inventories (note 8(e));
– other current assets (note 8(f));
•	
accounting policies; and
•	
information about any judgements and estimation of the uncertainty involved the recognition of these.
8(a) Property, plant and equipment
 Furniture, 
fittings and 
equipment
£000
Computer 
equipment
£000
Total
£000
Cost
At 1 July 2022
495
1,503
1,998
Additions
–
458
458
Disposals
–
–
–
At 30 June 2023
495
1,961
2,456
Acquisition of subsidiary
–
2
2
Additions
–
252
252
At 30 June 2024
495
2,215
2,710
Accumulated depreciation
At 1 July 2022
221
1,300
1,521
Depreciation charge
87
149
236
Disposals 
–
–
–
At 30 June 2023
308
1,449
1,757
Depreciation charge
75
193
268
At 30 June 2024
383
1,642
2,025
Net book amount
At 1 July 2022
274
203
477
At 30 June 2023
187
512
699
At 30 June 2024
112
573
685
Depreciation expense of £0.27m (2023: £0.27m) has been charged in ‘administrative expenses’.

60
Stock code: NET
60
Notes to the consolidated financial statements
for the year ended 30 June 2024
8 Non-financial assets and liabilities continued
Depreciation methods and useful lives
Depreciation is calculated using the straight-line method to allocate their cost less their residual values over their estimated useful lives, as 
follows: 
•	
Computer equipment 
3–7 years
•	
Furniture, fittings and equipment 
3–7 years. 
See note 20(n) for the other accounting policies relevant to property, plant and equipment.
8(b) Leases
This note provides information for leases where the Group is a lessee.
Amounts recognised in the balance sheet
 2024
£000
 2023
£000
Right-of-use assets
Buildings
357
298
357
298
Lease liabilities
Current
104
113
Non-current
358
292
462
405
Additions to the right-of-use assets during the year were £0.19m (2023: £nil).
Amounts recognised in profit of loss
 2024
£000
 2023
£000
Depreciation charge right-of-use assets – Buildings
130
141
Interest expense (including in finance cost)
21
16
Expense relating to short-term leases (included in ‘administrative expenses’)
–
–
Expense relating to leases of low-value assets that are not shown above as short-term leases  
(included in ‘administrative expenses’)
–
–
The total cash outflow for leases in the year was £0.15m (2023: £0.21m).

61
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
The Group’s leasing activities and how these are accounted for
The Group leases various offices. Rental contracts are typically made for fixed periods of three to seven years. Lease terms are negotiated 
on an individual basis and contain a range of different terms and conditions. 
Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability.
The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is generally 
the case for leases in the Group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee would have to 
pay to borrow the funds necessary to obtain an asset of similar value to the right-of-use asset in a similar economic environment with 
similar terms, security and conditions.
Lease payments are allocated between principal and finance cost. The finance cost is charged to profit or loss over the lease period so as 
to produce a constant periodic rate of interest on the remaining balance of the liability for each period.
Right-of-use assets are measured at cost comprising the following:
•	
the amount of the initial measurement of lease liability;
•	
any lease payments made at or before the commencement date less any lease incentives received;
•	
any initial direct costs; and
•	
restoration costs.
Right-of-use assets are generally depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis. 
Payments associated with short-term leases of equipment and vehicles and all leases of low-value assets are recognised on a straight-line 
basis as an expense in profit or loss, where appropriate. Short-term leases are leases with a lease term of 12 months or less. Low-value 
assets comprise IT equipment and small items of office furniture.
Judgement in determining the lease term
Extension and termination options are included in a number of property leases across the Group. These are used to maximise operational 
flexibility in terms of managing the assets used in the Group’s operations. The majority of extension and termination options held are 
exercisable only by the Group and not by the respective lessor. 
In determining the lease term, management considers the facts and circumstances that create an economic incentive to exercise an 
extension option, or not to exercise a termination option. Extension options (or periods after termination options) are only included in 
the lease term if the lease is reasonably certain to be extended (or not terminated). Factors to consider include: whether there are any 
significant penalties to terminate (or not extend) leasehold improvements which are expected to have a significant remaining value; 
historical lease durations, and the costs and business disruption required to replace the leased asset. 
As at 30 June 2024, potential future cash outflows of £0.18m (undiscounted) have been included in the lease liability because it is 
reasonably certain that the leases will be extended (2023: £0.18m).
The lease term is reassessed if an option is actually exercised (or not exercised) or the Group becomes obliged to exercise (or not exercise) 
it. The assessment of reasonable certainty is only revised if a significant event or a significant change in circumstances occurs, which 
affects this assessment, and that is within the control of the lessee.

62
Stock code: NET
62
Notes to the consolidated financial statements
for the year ended 30 June 2024
8 Non-financial assets and liabilities continued
8(c) Intangible assets
Customer 
contracts and 
relationships
£000
Brand 
names
£000
Acquired 
software
£000
Goodwill
£000
Internally 
generated 
software 
£000
Trade-
marks and 
licenses
£000
Total
£000
Cost
At 1 July 2022
4,448
266
6,718
22,757
12,945
1,347
48,481
Additions
–
–
–
–
2,267
19
2,286
At 30 June 2023
4,448
266
6,718
22,757
15,212
1,366
50,767
Acquisition of subsidiary
170
–
1,120
1,340
–
–
2,630
Additions
–
–
–
–
2,322
–
2,322
At 30 June 2024
4,618
266
7,838
24,097
17,534
1,366
55,719
Accumulated amortisation
At 1 July 2022
4,247
266
4,245
–
8,525
1,222
18,505
Amortisation charge
30
–
492
–
1,233
54
1,809
At 30 June 2023
4,277
266
4,737
–
9,758
1,276
20,314
Amortisation charge
42
–
539
–
1,177
51
1,809
At 30 June 2024
4,319
266
5,276
–
10,935
1,327
22,123
Net book amount
At 1 July 2022
201
–
2,473
22,757
4,420
125
29,976
At 30 June 2023
171
–
1,981
22,757
5,454
90
30,453
At 30 June 2024
299
–
2,562
24,097
6,599
39
33,596
Amortisation of £1.81m (2023: £1.81m) are included within ‘administrative expenses’. 
Amortisation methods and useful lives
The Group amortises intangible assets with a limited useful life using the straight-line method over the following periods:
•	
Brand names 
18 months
•	
Acquired software 
4–15 years
•	
Customer contracts and relationships 
7–10 years
•	
Internally generated software
4–10 years
•	
Trademarks and licenses	
3–10 years
See note 20(o) for the other accounting policies relevant to intangible assets, and note 20(i) for the Group’s policy regarding impairments.
Significant estimate – useful lives of acquired intangible assets
These useful lives are based on management’s estimates of the period that the assets will generate revenue. These estimates are 
periodically reviewed for continued appropriateness. Changes to estimates can result in significant variations in the carrying value and 
amounts charged to the Consolidated Income Statement in specific periods. If the useful life of each acquired intangible asset were 
reduced by two years, this would result in a £0.12m increase in the amortisation charge for the year.

63
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Significant estimate – internally generated software capitalisation and impairment 
During the year, the Group capitalised £2.32m (2023: £2.27m) of expenses as internally generated software assets. The Group is required 
to assess whether expenditure on research and development should be recognised as an internally generated intangible asset on the 
balance sheet. The recognition criteria include a number of judgements regarding the development’s feasibility, the probable future 
economic benefits and the ability to measure reliably the expenditure attributable to the intangible asset during its development. The 
assessments and estimates used by the Group could have a significant impact on the amount of expenditure capitalised. 
Any such assets capitalised are: subject to impairment reviews whenever events or changes in circumstances indicate that the carrying 
amount may not be recoverable; and are amortised over their useful lives in accordance with the accounting policy stated above. Changes 
to estimates can result in significant variations in the carrying value and amounts charged to the Consolidated Income Statement in 
specific periods. The carrying value of capitalised internally generated software amounted to £6.60m (2023: £5.45m).
Impairment tests for goodwill
Goodwill is monitored by management at the level of the operating segment identified in note 2, which is considered to be a single cash-
generating unit (‘CGU’). Goodwill was tested for impairment on 30 June 2024 following IAS 36 criteria. Management compared the carrying 
value of the CGU to the value-in-use, to confirm that no impairment of goodwill is necessary, as is shown in the table below:
Goodwill
£000
Other 
CGU assets
£000
Carrying
value
£000
Value-in-use
£000
Excess 
value-in-use
£000
Sensitivity
%
Netcall
24,097
10,541
34,638
76,116
41,478
120%
The sensitivity shows the excess of value-in-use in relation to the carrying value of the CGU. Management is not aware of any probable 
changes that would require changes in its key estimates that would lead to impairment. The key assumption impacting the value-in-use is 
the revenue forecast.
Significant estimate – key assumptions used for value-in-use calculation 
The Group tests annually whether goodwill has suffered any impairment, in accordance with the accounting policy stated in note 
20(i). The recoverable amount of the CGU was determined based on value-in-use calculations, which require the use of assumptions. 
The calculations use cash flow projections based on the most recent financial plan approved by the Board for the two years ending 
30 June 2026, extended for another two years to 30 June 2028 with average growth rates and a terminal value based on the perpetuity of 
cash generated with a 1.9% long-term growth rate applied. The forecast and growth assumption for the CGU is based on management’s 
experience and understanding of the market place for its software. Forecasts and terminal values were discounted at a pre-tax adjusted 
discount rate of 14.9% (2023: 15.6%). The pre-tax discount rates are based on the Group’s weighted average cost of capital.
8(d) Deferred tax balances
Deferred tax assets
The balance comprises temporary differences attributable to: 
 2024
£000
 2023
£000
Tax losses
282
292
Share-based payments
579
1,434
Other 
15
41
876
1,767

64
Stock code: NET
64
Notes to the consolidated financial statements
for the year ended 30 June 2024
8 Non-financial assets and liabilities continued
The movement in deferred tax assets during the year was: 
Deferred tax assets
Tax 
losses 
£000
Share-based 
payments 
£000
Other 
temporary 
differences
£000
Total
£000
At 1 July 2022
7
805
94
906
(Charged)/credited to the income statement
285
224
(53)
456
Credited to equity
–
405
–
405
At 30 June 2023
292
1,434
41
1,767
Credited/(charged) to the income statement
(10)
(493)
(26)
(529)
Credited to equity
–
(362)
–
(362)
At 30 June 2024
282
579
15
876
See note 6(b) for details of significant estimates relating to tax losses. 
Deferred tax liabilities
The balance comprises temporary differences attributable to: 
 2024
£000
 2023
£000
Acquired intangibles
480
228
Internally generated software assets
818
819
Accelerated tax depreciation
109
104
1,407
1,151
The movement in deferred tax liabilities during the year was: 
Deferred tax liabilities
Accelerated 
tax 
depreciation
£000
Acquired 
intangibles
£000
Internally 
generated 
software 
assets
£000
Total
£000
At 1 July 2022
25
266
608
899
Charged/(credited) to the income statement
79
(38)
211
252
At 30 June 2023
104
228
819
1,151
Acquisition of Skore Labs Limited (Note 14)
–
323
–
Charged/(credited) to the income statement
5
(71) 
(1)
323 
(67)
At 30 June 2024
109
480
818
1,407

65
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
8(e) Inventories
 2024
£000
 2023
£000
Current assets
Goods for resale
36
31
The cost of individual items is determined on first in, first out basis. See note 20(m) for the Group’s other accounting policies for 
inventories.
Inventories recognised as an expense during the year amounted to £0.14m (2023: £0.20m) of which write downs of inventories to net 
realisable value amounted to £nil (2023: £nil). These were recognised as an expense during the year and included in ‘cost of sales’. 
8(f) Other current assets
 2024
£000
 2023
£000
Prepayments
2,313
2,333
2,313
2,333
9 Equity
9(a) Share capital and premium
Number 
of shares
Ordinary
shares
£000
Share 
premium
£000
Total
£000
At 1 July 2022
151,746,448
7,587
3,015
10,602
Employee share schemes issue (note 18(a))
5,582,804
280
–
280
Loan Note options issue (note 18(b))
4,827,586
241
2,559
2,800
At 30 June 2023
162,156,838
8,108
5,574
13,682
Employee share schemes issue (note 18(a))
4,620,162
231
–
231
At 30 June 2024
166,777,000
8,339
5,574
13,913
Share capital
Share capital represents the nominal value of equity shares and comprises ordinary shares with a par value of 5 pence. They entitle the 
holder to participate in dividends, and to share in the proceeds of winding up the Company in proportion to the number of, and amounts 
paid, on the shares held. On a show of hands, every holder of ordinary shares present at a meeting in person or by proxy, is entitled to one 
vote, and, upon a poll, each share is entitled to one vote. All issued shares are fully paid.
The Company purchased none of its own shares during the year (2023: nil). The total number of ordinary shares held in Treasury at the 
end of the year was 1,869,181 (2023: 1,869,181), the value of which is included within a Treasury Reserve (see note 9(c)). 
Information relating to the share options, including details of options issued, exercised and lapsed during the financial year and options 
outstanding at the end of the year, is set out in note 18. 
Share premium
Share premium represents the excess over nominal value of the fair value of consideration received for equity shares, net of expenses of 
the share issue.

66
Stock code: NET
66
Notes to the consolidated financial statements
for the year ended 30 June 2024
9 Equity continued
9(b) Other equity
Merger 
reserve
£000
Capital 
reserve
£000
Total
£000
At 1 July 2022, 30 June 2023 and 30 June 2024
4,712
188
4,900
Merger reserve
Merger reserve includes the premium arising on the fair values ascribed to shares issued in the course of business combinations where 
over 90% of the issued share capital of the acquiree is acquired by the Company. 
Capital reserve
Capital reserve represents amounts set aside following a capital reduction scheme.
9(c) Other reserves
The table below shows a breakdown of the balance sheet line item ‘other reserves’ and the movements in these reserves during the year. 
A description and purpose of each reserve is provided below the table. 
Treasury 
shares
£000
Share
option 
reserve
£000
Foreign 
currency 
translation
£000
Financial 
assets 
at FVOCI
£000
Total
£000
At 1 July 2022
(419)
5,112
(15)
(216)
4,462
Increase in equity reserve in relation to options issued
–
1,099
–
–
1,099
Tax credit relating to share options
–
405
–
–
405
Reclassification following exercise or lapse of options
–
(2,918)
–
–
(2,918)
Exchange differences arising on translation of foreign 
operations
–
–
8
–
8
At 30 June 2023
(419)
3,698
(7)
(216)
3,056
Increase in equity reserve in relation to options issued
–
740
–
–
740
Tax credit relating to share options
–
(362)
–
–
(362)
Reclassification following exercise or lapse of options
–
(3,026)
–
–
(3,026)
Exchange differences arising on translation of foreign 
operations
–
–
(5)
–
(5)
At 30 June 2024
(419)
1,050
(12)
(216)
403
Treasury shares
Treasury shares represents shares in Netcall plc purchased and retained by it. 
Share option reserve 
Share option reserve represents accumulated equity-settled share-based payment expenses and related deferred tax until such share 
options are exercised or lapse. On exercise or lapse of options, the associated amount of the share option reserve is transferred from the 
share option reserve to retained earnings. 

67
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Foreign currency translation 
Exchange differences arising on translation of the foreign controlled entity are recognised in other comprehensive income as described 
in note 20(d) and accumulated in a separate reserve within equity. The cumulative amount is reclassified to profit or loss when the net 
investment is disposed of. 
Financial asset at FVOCI	
The Group has elected to recognise changes in the fair value of certain investments in equity securities in other comprehensive income. 
These changes are accumulated within the financial assets FVOCI reserve within equity. The Group transfers amounts from this reserve to 
retained earnings when the relevant equity securities are derecognised. 
10 Net Funds reconciliation
This section sets out an analysis of net funds and the movements in net funds for each year presented. 
10(a) Net Funds
 2024
£000
 2023
£000
Cash & cash equivalents
34,008
24,753
Borrowings – fixed interest 
(19)
–
Lease liabilities 
(462)
(405)
Net funds
33,527
24,348
10(b) Movements in Net Funds
Cash 
and cash 
equivalents
£000
Borrowings 
£000
Lease 
liabilities
£000
Total
£000
At 1 July 2022
17,605
(3,471)
(698)
13,436
Cash flows
7,135
3,500
214
10,849
Unwinding of discount (note 7(f), 8(b))
–
(29)
(16)
(45)
Foreign exchange adjustments
13
–
–
13
Other changes
–
–
95
95
At 30 June 2023
24,753
–
(405)
24,348
Cash flows
9,258
–
152
9,410
Unwinding of discount (note 7(f), 8(b))
–
–
(21)
(21)
Foreign exchange adjustments
(3)
–
–
(3)
Other changes
–
(19)
(188)
(207)
At 30 June 2024
34,008
(19)
(462)
33,527

68
Stock code: NET
68
Notes to the consolidated financial statements
for the year ended 30 June 2024
11 Critical estimates and judgements
The preparation of financial statements requires the use of accounting estimates which, by definition, will seldom equal the actual results. 
Management also need to exercise judgement in applying the Group’s accounting policies.
This note provides an overview of the areas that involved a higher degree of judgement or complexity, and of items which are more likely 
to be materially adjusted due to estimates and assumptions turning out to be wrong. Detailed information about each of these estimates 
and judgements is included in other notes together with information about the basis of calculation for each affected line item in the 
financial statements. 
The areas involving significant judgement or estimate are:
•	
recognition of revenue and allocation of transaction price – note 3;
•	
estimation of current tax payable and current tax expense – note 6;
•	
recognition of deferred tax assets for carried forward tax losses – note 6(b);
•	
estimation of useful life of intangible assets – note 8(c);
•	
estimated impairment of internally generated software assets – note 8(c);
•	
estimated recoverable value of goodwill – note 8(c); 
•	
estimation of the fair value of consideration transferred and assets acquired – note 14(d).
Estimates and judgements are continually evaluated. They are based on historical experience and other factors, including expectations of 
future events that may have a financial impact on the entity and that are believed to be reasonable under the circumstances.
12 Financial risk management
This note explains the Group’s exposure to financial risks and how these risks could affect the Group’s future financial performance. 
Current year profit and loss information has been included where relevant to add further context.
The Board has overall responsibility for the determination of the Group’s financial risk management objectives and policies and, while 
retaining ultimate responsibility for them, it has delegated the authority for designing, operating and reporting thereof to the Group’s 
finance function. The overall objective is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below.
The principal financial instruments used by the Group are bank deposits, trade receivables, other financial assets at amortised cost, trade 
payables, and other payables that arise directly from its operations and borrowings. The main purpose of these financial instruments is 
to provide finance for the Group’s operations. The main risks arising from these financial instruments are: market risk (including foreign 
currency risk and interest rate risk), credit risk and liquidity risk. 

69
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
12(a) Market Risk – Foreign currency
The Group conducts some trade in Euros and US dollars and, therefore, holds a small amount of cash and trade balances in these 
currencies, as set out below: 
US dollar 
£000
Euro
£000
Total
£000
At 30 June 2024
Trade receivables
71
–
71
Contract assets
56
–
56
Other financial assets at amortised cost
–
1
1
Cash and cash equivalents
1,945
54
1,999
Trade and other payables (excluding statutory liabilities)
(170)
(47)
(217)
1,902
8
1,910
At 30 June 2023
Trade receivables
402
43
445
Contract assets
334
–
334
Other financial assets at amortised cost
–
6
6
Cash and cash equivalents
96
46
142
Trade and other payables (excluding statutory liabilities)
(225)
(57)
(282)
607
38
645
The Group does not consider there to be a material foreign exchange risk in relation to the financial instruments that it holds. A 10% 
movement in the exchange rate between sterling and the euro or US dollar would not have a material effect on the foreign currency 
financial instruments of the Group.
12(b) Market Risk – Interest rate 
The Group’s borrowings are at a fixed rate of interest. Therefore, the Group’s interest rate risk arises principally from bank deposits. The 
Group manages its cash held on deposit to gain reasonable interest rates whilst maintaining sufficient liquidity to support the Group’s 
strategy by placing a proportion of cash into short-term treasury deposits and retaining the balance in current accounts. The average 
interest rate gained on cash held during the year was 3.40% (2023: 1.67%). A 1% movement in interest rates would impact upon equity and 
net profit by approximately £0.21m (2023: £0.15m). 
12(c) Credit risk
The Group’s maximum exposure to credit risk is limited to the carrying amount of financial assets recognised at the reporting date, which 
are principally cash and cash equivalents, trade receivables and contract assets.
Cash and cash equivalents are held at banks with good independent credit ratings in accordance with the Group treasury policy. 
The Group is mainly exposed to credit risk from credit sales. It is Group policy to assess credit risk of new customers before entering 
contracts and actively manage the collections process. Historically, bad debts across the Group have been low and management are not 
aware of any future economic conditions that are expected to materially change the level of bad debt across the Group. The concentration 
of credit risk is limited due to the large and unrelated customer base comprising mainly blue-chip companies and public sector 
organisations. 
The Group’s management considers that its financial assets that are not impaired or past due for each of the reporting dates under review 
are of good credit quality. All receivables are subject to regular review to ensure that they are recoverable and any issues identified as early 
as possible.

70
Stock code: NET
70
Notes to the consolidated financial statements
for the year ended 30 June 2024
12 Financial risk management continued
Impairment
The Group’s financial assets that are subject to the expected credit loss model: trade receivables from contracts with customers and 
contract assets. 
While cash and cash equivalents are also subject to the impairment requirements of IFRS 9, the identified impairment loss was immaterial.
The Group applies the IFRS 9 simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
all trade receivables and contract assets. 
The payment profiles and historical credit losses experienced over a period of three years to 30 June 2024 has been reviewed and as 
incidence of credit losses is very low a single-loss rate has been applied to trade receivables from contracts. Contract assets relate to 
unbilled work in progress and have substantially the same risk characteristics as the trade receivables for the same types of contracts. The 
Group has therefore concluded that the expected loss rates for trade receivables are a reasonable approximation of the loss rates for the 
contract assets.
On that basis, the loss allowance for both trade receivables and contract assets is:
 2024
£000
 2023
£000
Expected loss rate
1.8%
1.8%
Gross carrying amount – trade receivables
4,841
4,556
Gross carrying amount – contract assets
208
602
Loss allowance
90
91
The closing loss allowances for trade receivables and contract assets as at 30 June 2024 reconcile to the opening balance as follows:
Contract assets
Trade receivables
2024
£000
2023
£000
 2024
£000
 2023
£000
At 1 July 
3
21
88
98
Increase in loss allowance recognised in profit or loss during the year
–
2
29
35
Receivables written off during the year as uncollectible
–
–
–
–
Unused amounts reversed 
(2)
(20)
(29)
(45)
At 30 June
1
3
88
88
Trade receivables and contract assets are written off when there is no reasonable expectation of recovery. Indicators that there is no 
reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group, and a 
failure to make contractual payments for a period of greater than 120 days past the due date.
Impairment losses on trade receivables and contract assets are presented as net impairment losses within operating profit. Subsequent 
recoveries of amounts previously written off are credited against the same line item.

71
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
12(d) Liquidity risk
Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter difficulty in meeting its 
financial obligations as they fall due. The Board reviews an annual 12-month financial projection as well as information regarding cash 
balances on a monthly basis. At the balance sheet date, liquidity risk was considered to be low given the fact the Group is cash generative, 
has very little borrowings, and cash and cash equivalents are considered to be at acceptable levels. 
The Group’s financial liabilities have contractual maturities as summarised below: 
Less than 
6 months
£000
6 to 12 
months
£000
Between 
1 and 2 
years
£000
Between 
2 and 5 
years
£000
Over 5
 years
£000
Total 
contractual 
cash flows
£000
Carrying 
value
£000
At 30 June 2024
Trade and other payables(1) 
6,372
486
–
–
–
6,858
6,851
Borrowings
5
5
10
–
–
20
19
Lease liabilities
68
111
197
137
34
547
462
6,445
602
207
137
34
7,425
7,332
At 30 June 2023
Trade and other payables(1) 
6,114
–
–
–
–
6,114
6,114
Borrowings
–
–
–
–
–
–
–
Lease liabilities
57
66
150
152
–
425
405
6,171
66
150
152
–
6,539
6,519
(1)	Excluding payroll taxes and other statutory liabilities.
13 Capital management
13(a) Risk management
The Group’s primary objective is to ensure its continued ability to provide a consistent return for its equity shareholders through a 
combination of capital growth and dividends. An analysis of net capital is set out in the table below:
 2024
£000
 2023
£000
Net funds(1)
33,527
24,348
Equity attributable to owners of the Parent Company
40,497
35,377
Net capital
6,970
11,029
(1)	Refer to disclosure in note 10(a).
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide 
returns for shareholders and benefits for other stakeholders. In order to maintain or adjust the capital structure, the Group may adjust the 
amount of dividends paid to shareholders, return capital to shareholders, or issue new shares or debt. 

72
Stock code: NET
72
Notes to the consolidated financial statements
for the year ended 30 June 2024
13 Capital management continued
13(b) Dividends
Paid
Pence 
per share
Cash flow 
statement
(£000)
Statement 
of changes 
in equity
(£000)
Balance 
sheet
(£000)
Year to June 2024
Final ordinary dividend for the year to June 2023
9/2/24
0.83p
1,338
1,338
–
1,338
1,338
–
Year to June 2023
Final ordinary dividend for the year to June 2022
31/1/23
0.54p
839
839
–
839
839
–
It is proposed that this year’s final ordinary dividend of 0.89p pence per share will be paid to shareholders on 7 February 2025. Netcall plc 
shares will trade ex-dividend from 24 December 2024 and the record date will be 27 December 2024. The estimated amount payable is 
£1.47m. The proposed final dividend is subject to approval by shareholders at the Annual General Meeting and has not been included as a 
liability in these financial statements. 
14 Business combinations
14(a) Acquisition of Skore Labs Limited
On 22 January 2024, the Company acquired 100% of the issued share capital of Skore Labs Limited (‘Skore’), a provider of a Cloud-based 
software solution for business process discovery, mapping, analysis and management. 
On acquisition of a business, IFRS 3 ‘Business Combinations’ requires the Group to assess the fair value of the consideration transferred 
and the fair value of the assets acquired.
The fair value of the consideration transferred is:
£000
Initial cash consideration
1,800
Deferred cash consideration
193
Contingent cash consideration
124
Contingent share consideration
154
2,271
The consideration for the transaction comprised:
•	
Cash consideration of £1.8m paid on completion in January 2024
•	
Deferred cash consideration of £0.2m (undiscounted) payable in January 2025
•	
Contingent consideration payments of up to £4.0m, payable 50% in cash and 50% in shares. In line with the requirements of IFRS 
3, a portion of the £4.0m contingent consideration payments has been treated as consideration, and a portion has been treated 
as post-completion services. Payment of the contingent consideration is subject to the achievement of certain financial targets in 
relation to the value of contracted software subscriptions within the three-year period following the completion date. Contingent 
consideration payable in shares are calculated by dividing the amount earned by a fixed conversion rate, which approximates the 
share price at the completion date. 

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Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
The assets and liabilities recognised as a result of the acquisition are as follows:
£000
Intangible assets – Proprietary software
1,120
Intangible assets – Customer relationships
170
Property, plant and equipment
2
Other current assets
15
Trade receivables
35
Cash and cash equivalents
167
Trade and other payables
(32)
Contract liabilities
(200)
Borrowings – Current liabilities
(10)
Borrowings – Non-current liabilities
(13)
Deferred tax liabilities
(323)
Net identifiable assets acquired
931
Goodwill
1,340
Net assets acquired
2,271
The goodwill recognised is attributable to the future economic benefits expected to be obtained from the integration of the process 
mapping solution into the Liberty product and to the workforce.
Subsequent to the date of acquisition, Skore generated £0.24m of revenue and a £2,000 loss during the reporting period, which is 
included within the Consolidated income statement. If the acquisition had occurred at the beginning of the reporting period, Skore would 
have generated £0.54m of revenue and a £0.03m profit.
As noted above, a portion of the contingent consideration payments have been treated as post-completion services as there is a 
requirement for on-going provision of services to the Group by a number of the previous shareholders of Skore. Cash components 
will be recognised in the income statement as services are rendered, in line with the requirements of IAS 19 ‘Employee benefits’. Share 
components will be recognised in the income statement based on the volume of shares that are ultimately expected to vest, in line with 
the requirements of IFRS 2 ‘Share-based payments’ for equity-settled share-based payments.
During the year, the post-completion services expense recognised in relation to contingent consideration required to be settled in 
cash was £0.15m. This has been included within ‘Post-completion services’ in the income statement. The post-completion services 
expense recognised in relation to contingent consideration required to be settled in equity was £0.11m. This has been included within 
‘Share-based payments’ in the income statement. 
During the year, an expense of £7,000 has been recognised in relation to the unwinding of discounting on contingent consideration 
payable in cash and an expense of £3,000 in relation to the unwinding of discount on deferred consideration. The deferred consideration 
balance is included within ‘Other liabilities’.
The cash outflow as a result of the transaction is as follows:
£000
Initial cash consideration
1,800
Less: cash acquired
(167)
Net cash outflow from investing activities
1,633

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Stock code: NET
74
Notes to the consolidated financial statements
for the year ended 30 June 2024
14 Business combinations continued
14(b) Acquisition of Govtech Holdings Limited
On 6 August 2024, the Company acquired 100% of the issued share capital of Govtech Holdings Limited (‘Govtech’), a provider of digital 
process automation solutions, with a strong focus on local government revenues and benefits processes. 
The consideration for the transaction comprised:
•	
Cash consideration of £9.15m paid on completion in August 2024;
•	
Deferred cash consideration of £0.45m (undiscounted) payable in August 2025;
•	
Contingent consideration of up to £0.40m, payable in cash upon achievement of specific financial metrics within the one-year period 
following the completion date; and
•	
Contingent consideration of up to £3.00m, payable two thirds in cash and on third in Netcall shares, payable upon achievement of 
certain financial targets in relation to Annual Contract Value within the two-year period following the completion date. 
The acquisition of Govtech is a post balance sheet event. At the date of signing of the financial statements, the assessment of the fair 
value of the consideration transferred and the assets acquired and the internal assessment of the book values of net assets acquired 
were incomplete as a result of the limited period of time between the acquisition date and the date that the financial statements were 
authorised for issue. Disclosures in respect of initial accounting have, therefore, not been included within these financial statements.
14(c) Acquisition of Smart & Easy NV
On 13 September 2024, the Company acquired 100% of the issued share capital of Smart & Easy NV (trading as ‘Parble’), a provider of 
intelligent document processing software. 
The consideration for the transaction comprised:
•	
Cash consideration of €4.1m paid on completion in September 2024;
•	
Assumption of €1.1m of net debt on completion. The net debt assumed comprises loan notes of €1.6 million offset by cash of €0.5 
million. The loan notes were repaid in full immediately on completion;
•	
Deferred cash consideration of €0.6m (undiscounted) payable in September 2025; and
•	
Contingent consideration of up to €4.0m is payable, split equally in cash and shares, upon achievement of certain financial targets in 
relation to Annual Recurring Revenue growth targets within the three-year period following the completion date. 
The acquisition of Parble is a post balance sheet event. At the date of signing of the financial statements, the assessment of the fair 
value of the consideration transferred and the assets acquired and the internal assessment of the book values of net assets acquired 
were incomplete as a result of the limited period of time between the acquisition date and the date that the financial statements were 
authorised for issue. Disclosures in respect of initial accounting have, therefore, not been included within these financial statements.
14(d) Significant estimate – business combinations
The Group are required to make accounting estimates in ascertaining the fair value of the intangible assets acquired and the fair value 
of the consideration transferred as part of the business combination. In performing this assessment, the Group have used judgement in 
selecting appropriate valuation models and preparing the forecasts used in those models, including the discount rates applied. As part 
of this exercise, the Group were required to make significant estimates in determining the fair value of the shares expected to be issued 
under the contingent payment arrangement, using the Binomial option valuation method. The significant inputs into the model were 
the mid-market share price of 88.5p at the grant date, volatility of 35%, dividend yield of 0.94%, an expected option life of 3.25 years, and 
annual risk-free interest rates between 3.83% and 4.26%.

75
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
15 Interests in other entities
Company name
Country of 
incorporation
Nature of business
Proportion 
of ordinary 
shares held 
by Parent 
Company
Proportion 
of ordinary 
shares 
held by 
the Group
Netcall Technology Limited (formerly Netcall Telecom Limited)
UK(1)
Software & services
0%
100%
Netcall Systems Limited (formerly MatsSoft Limited)
UK(1)
Software & services
100%
0%
MatsSoft Limited (formerly MatsSoft Holdings Limited)
UK(1)
Intermediate 
holding company
0%
100%
Netcall Systems, Inc. (formerly MatsSoft, Inc.)
USA(2)
Software & services
0%
100%
Oakwood Technologies B.V.
Belgium(3)
Software & services
100%
0%
Skore Labs Limited
UK(1)
Software & services
100%
0%
Telephonetics Limited
UK(1)
Intermediate 
holding company
100%
0%
Serengeti Systems Limited
UK(1)
Dormant company
100%
0%
Datadialogs Limited
UK(1)
Dormant company
0%
100%
Netcall Telecom, Inc.
USA(1)
Dormant company
100%
0%
Zelliant Limited (formerly Netcall Telecom Europe Limited)
UK(1)
Dormant company
100%
0%
Netcall UK Limited
UK(1)
Dormant company
100%
0%
Q-Max Systems Limited
UK(1)
Dormant company
100%
0%
Voice Integrated Products Limited
UK(1)
Dormant company
0%
100%
(1)	The registered office is Suite 203, Bedford Heights, Brickhill Drive, Bedford, UK, MK41 7PH
(2)	The registered office is 100 E Pierce Road, Suite 100, Itasca Illinois, 60143, USA
(3)	The registered office is Havenlaan 86C bus 204, 1000 Brussel, Belgium
All subsidiary undertakings are included in the consolidation. The proportion of the voting rights in the subsidiary undertakings held 
directly by the Parent Company does not differ from the proportion of ordinary shares held.
16 Post balance sheet events 
16(a) Dividend
The Board recommended a final dividend for the year ended 30 June 2024 on 8 October 2024. See note 13(b) for details.
16(b) Business combinations
On 6 August 2024, the Company completed the acquisition of Govtech Holdings Limited. Refer to note 14(b) for further information.
On 13 September 2024, the Company completed the acquisition of Smart & Easy NV. Refer to note 14(c) for further information.

76
Stock code: NET
76
Notes to the consolidated financial statements
for the year ended 30 June 2024
17 Related party transactions
Netcall plc is the Parent and ultimate controlling Company of the Group. 
17(a) Sale and purchase of goods and services
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are, 
therefore, not disclosed.	
17(b) Key management compensation
Key management is the Executive and Non-Executive Directors of the Company. The compensation paid or payable to key management 
for employee services is shown below:
 2024
£000
 2023
£000
Salaries and other short-term employee benefits
2,172
2,046
Termination arrangements
98
–
Company contributions to money purchase pension schemes
41
38
Share-based payments
547
1,619
Total
2,858
3,703
17(c) Directors
 2024
£000
 2023
£000
Aggregate emoluments
1,701
1,366
Company contributions to money purchase pension schemes
41
38
Total
1,742
1,404
Details of individual Director’s emoluments are set out on page 27 of the Directors’ remuneration report which includes gains made on the 
exercise of share options during the year.
The highest paid Director was paid £638,000 (2023: £688,000) and gained £649,000 on the exercise of share options in the year 
(2023: £1,968,000). Personal pension contributions paid to the highest paid Director were £10,000 (2023: £33,000). 
The Directors received dividend payments as follows:
 2024
£000
 2023
£000
Executive Directors
Henrik Bang(1)
47
33
James Ormondroyd(2)
23
13
Non-Executive Directors
Michael Jackson(3)
16
11
Michael Neville
3
4
(1)	Including dividends received by Henrik Bang’s pension schemes and shares held jointly with his spouse. 
(2)	Including dividends received by James Ormondroyd’s spouse.
(3)	Including dividends received by shares held by Michael Jackson and Richard Jackson as trustees of the W&E Jackson Trust whose beneficiaries are the children and remoter issue of Michael Jackson.

77
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
18 Share-based payments
18(a) Employee Share Options
The Company operates a number of employee share option plans to provide long-term incentives for senior managers (including 
Directors) and certain employees. Below is a summary of current plans:
•	
In December 2013, the Company effected a Long Term Incentive Plan (‘LTIP1’). The options are granted at an exercise price of 5 pence. 
Options are conditional on certain vesting criteria including: achievement of the Company’s ordinary share price up to 95 pence in the 
six years following the date of grant; and, the option holder being in employment at the date the option is exercised. The options have 
a contractual option term of ten years; and once vested up to 100% of the options awarded may be exercised.
•	
In April 2014, the Company effected a further Long Term Incentive Plan (‘LTIP2’). The options are granted at an exercise price of 5 
pence. Options were granted conditional on certain vesting criteria including: achievement of the Company’s ordinary share price up 
to £1.20 in the seven years following the date of grant; and, the option holder being in employment at the date the option is exercised. 
Once vested up to half of the options awarded may be exercised three years after grant and the other half five years after grant. In 
November 2020, the Company agreed extend the vesting measurement date by two years to 30 April 2023 and the expiry date of the 
above LTIP2 options by a further three years to 29 April 2024. In January 2023, the Company agreed extend the vesting measurement 
date by one year to 29 April 2024.
•	
In November 2015 and October 2016, the Company granted a number of Unapproved Share Options (‘Unapproved’). These options 
are granted at an exercise price of nil pence. Options are conditional on the employee being in employment in two years from grant; 
and, having made suitable arrangements with the Company for payment of any income tax or employee national insurance arising as 
a result of the award. 
•	
In August 2017, the Company granted a number of Unapproved Share Options (‘Unapproved 2’). These options are granted at an 
exercise price of 5 pence. Options are conditional on certain vesting criteria including achievement of the Netcall Systems Limited 
(formerly: MatsSoft Ltd) contingent consideration targets; the employee being in employment at exercise and having made suitable 
arrangements with the Company for payment of any income tax or employee national insurance arising as a result of the award. The 
options have a contractual option term of ten years; and once vested up to 100% of the options awarded may be exercised. 
•	
In November 2017, the Company granted a number of Unapproved Share Options (“Unapproved 3”). These options are granted at an 
exercise price of nil pence. Options are conditional on the employee being in employment three years from grant and having made 
suitable arrangements with the Company for payment of any income tax or employee national insurance arising as a result of the 
award. 
•	
In July and November 2019, the Company granted a number of both EMI and Unapproved share options (“LTIP3”). Options are 
granted at an exercise price of 5 pence. The vesting period is from the date of grant to 30 June 2023 and the Options are conditional 
on certain vesting criteria, including achievement of the Company’s ordinary share price up to £1.20 in the period from the date of 
grant up to June 2023 and the option holder being in employment at the date the option is exercised. Once vested, up to one-third 
of the options awarded may be exercised from and after July 2021 and the remaining vested awards may be exercised one half 
from each of July 2022 and July 2023 and, having made suitable arrangements with the Company for payment of any income tax or 
employee national insurance arising as a result of the award.
Options are granted under the plans for no consideration and carry no dividend or voting rights.

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Stock code: NET
78
Notes to the consolidated financial statements
for the year ended 30 June 2024
18 Share-based payments continued
Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:
2024
Weighted 
average 
exercise price 
in pence 
per share
2024
Options 
(thousand)
2023
Weighted 
average 
exercise price 
in pence 
per share
2023
Options 
(thousand)
At 1 July
5.0
9,547
5.0
16,252
Granted
–
–
–
–
Exercised
5.0
(4,620)
5.0
(5,583)
Lapsed
5.0
(39)
5.0
(85)
Forfeited
5.0
(2,087)
5.0
(1,037)
At 30 June 
4.9
2,801
5.0
9,547
Share options outstanding at the end of the year have the following expiry date and exercise prices:
Grant date
Expiry date
Scheme
Exercise price 
in pence 
per share
Options (thousands)
2024
2023
December 2013
December 2023
LTIP1
5.0
–
293
April 2014
April 2024
LTIP2
5.0
–
4,278
June 2014
June 2024
LTIP2
5.0
–
96
March 2015
March 2025
LTIP2
5.0
27
27
November 2015
November 2025
LTIP2
5.0
132
132
November 2015
November 2025
Unapproved
0.0
48
48
October 2016
October 2026
Unapproved
0.0
19
19
August 2017
August 2027
Unapproved 2
5.0
158
158
November 2017
November 2024
Unapproved 3
5.0
117
117
December 2018
December 2025
Unapproved 3
5.0
141
169
July 2019
June 2025
LTIP3
5.0
1,852
3,136
November 2019
June 2025
LTIP3
5.0
307
1,074
5.0
2,801
9,547
At 30 June 2024, out of the 2,800,509 outstanding options (2023: 9,547,635 options), 2,800,509 options (2023: 5,238,216) were exercisable. 
The weighted average exercise price for options exercisable at the year-end was 4.9 pence (2023: 4.9 pence). The weighted average 
remaining contractual life for options exercisable at the year-end was 1.1 years (2023: 1.0 years).
Options exercised in the year resulted in 4,620,162 shares (2023: 5,582,804) being issued at a weighted average price of 5.0 pence each 
(2023: 5.0 pence). The related average weighted share price at the time of exercise was 88.9 pence per share (2023: 93.0 pence per share).
See note 18(c) for the total expense recognised in the income statement for share options granted to Directors and employees (including 
associated national insurance).

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Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
18(b) Other share option agreements
The Company entered into a subscription agreement with Business Growth Fund (‘BGF’) for an investment on 4 August 2017. It 
included an award of options over 4,827,586 new ordinary shares of 5p each at a price of 58p per share. The option was exercised on 
29 September 2022.
The contingent consideration arrangements in relation to the acquisition of Skore Labs Limited include amounts payable in shares. These 
are detailed in note 14(a).
18(c) Expenses arising from share-based payment transactions
Total expenses arising from share-based payment transactions recognised during the year as part of employee benefit expense were  
as follows:
 Notes
2024
£000
2023
£000
Employee share options
18(a)
651
1,640
651
1,640
19 Earnings per share
19(a) Basic and diluted
The basic earnings per share is calculated by dividing the net profit attributable to equity holders of the Company by the weighted average 
number of ordinary shares in issue during the year, excluding those held in Treasury.
2024
2023
Net profit attributable to ordinary shareholders (£000)
5,854
4,206
Weighted average number of ordinary shares in issue (thousands)
162,293
156,352
Basic earnings per share (pence)
3.61
2.69
The diluted earnings per share has been calculated by dividing the net profit attributable to ordinary shareholders by the weighted 
average number of shares in issue during the year, adjusted for potentially dilutive shares that are not anti-dilutive. 
2024
2023
Weighted average number of ordinary shares in issue (thousands)
162,293
156,352
Adjustments for share options (thousands)
7,021
10,630
Weighted average number of ordinary shares and potential ordinary shares in issue (thousands)
169,314
166,982
Diluted earnings per share (pence)
3.46
2.52

80
Stock code: NET
80
Notes to the consolidated financial statements
for the year ended 30 June 2024
19 Earnings per share continued
19(b) Adjusted basic and diluted
Adjusted earnings per share have been calculated to exclude the effect of acquisition, contingent consideration and reorganisation costs, 
share-based payment charges, amortisation of acquired intangible assets and with a normalised rate of tax. The Board believes this 
gives a better view of ongoing maintainable earnings. The table below sets out a reconciliation of the earnings used for the calculation of 
earnings per share to that used in the calculation of adjusted earnings per share:
 2024
£000
 2023
£000
Profit used for calculation of basic and diluted earnings per share
5,854
4,206
Share-based payments
651
1,640
Post-completion services
156
365
Amortisation of acquired intangible assets
581
522
Unwinding of discount – contingent consideration & borrowings
10
29
Tax effect of adjustments
(1,457)
(1,548)
Profit used for calculation of adjusted basic and diluted earnings per share
5,795
5,214
 2024
Pence
 2023
Pence
Adjusted basic earnings per share 
3.57
3.33
Adjusted diluted earnings per share 
3.42
3.12
20 Summary of significant accounting policies
This note provides a list of the significant accounting policies adopted in the preparation of these consolidated financial statements to 
the extent they have not already been disclosed in the other notes above. These policies have been consistently applied to all the years 
presented, unless otherwise stated. The financial statements are for the Group consisting of Netcall plc and its subsidiaries.
20(a) Basis of preparation
The consolidated financial statements of the Company have been prepared in accordance with UK-adopted international accounting 
standards and with the requirements of the Companies Act 2006 as applicable to companies reporting under those standards. 
The consolidated financial statements have been prepared on a historical cost basis, except certain financial assets and liabilities are 
measured at fair value.
As a result of the level of cash generated from operating activities the Group has maintained a healthy liquidity position as shown on 
the consolidated balance sheet. The Board has carried out a going concern review and concluded that the Group has adequate cash to 
continue in operational existence for the foreseeable future. To support this, the Directors have prepared cash flow forecasts for a period 
in excess of 12 months from the date of approving the financial statements. When preparing the cash flow forecasts, the Directors have 
reviewed a number of scenarios, including the severe yet plausible downside scenario, with respect to levels of new business and client 
retention. In all scenarios, the Directors were able to conclude that the Group has adequate cash to continue in operational existence for 
the foreseeable future.
Standards and interpretations not yet applied by the Group 
Certain new standards and interpretations have been published that are not mandatory for 30 June 2024 reporting periods and have not 
been adopted early. These standards are not expected to have a material impact on the Group’s consolidated results or financial position. 

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Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
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20(b) Principles of consolidation and equity accounting
Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the Group 
is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its 
power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to the Group. 
They are deconsolidated from the date that control ceases.
The Group uses the acquisition method of accounting to account for business combinations (see note 20(h)), except for Netcall UK 
Limited where goodwill recognised in relation to business combinations prior to the date of transition to IFRS were not restated in 
accordance with the requirements of IFRS 1.
Inter-company transactions, balances and unrealised gains on transactions between Group companies are eliminated. Unrealised gains 
and losses are also eliminated. Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the 
policies adopted by the Group.
Where a Group company has acquired an investment in a subsidiary undertaking and applies merger relief, under section 612 of the 
Companies Act 2006, the difference between the nominal value and fair value of the shares issued is credited to the merger reserve.
20(c) Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The 
chief operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, has 
been identified as the Executive Board. 
20(d) Foreign currency translation
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (the ‘functional currency’). The consolidated financial statements are presented in sterling (£), 
which is the Company’s functional and the Group’s presentational currency.
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at year-end 
exchange rates of monetary assets and liabilities denominated in foreign currencies are generally recognised in profit or loss. They are 
deferred in equity if they relate to qualifying cash flow hedges and qualifying net investment hedges or are attributable to part of the net 
investment in a foreign operation.
Foreign exchange gains and losses that relate to cash are presented in the income statement within ‘finance income or cost’. All other 
foreign exchange gains and losses are presented in the income statement within ‘other gains/(losses) – net’.
The results and financial position of foreign operations (none of which has the currency of a hyperinflationary economy), which have a 
functional currency different from the presentation currency, are translated into the presentation currency as follows:
•	
assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet,
•	
income and expenses for each statement of profit or loss and statement of comprehensive income are translated at average exchange 
rates (unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which 
case income and expenses are translated at the dates of the transactions), and
•	
all resulting exchange differences are recognised in other comprehensive income.
20(e) Revenue
The accounting policies for the Group’s revenue from contracts with customers is explained in note 3(f).

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Stock code: NET
82
Notes to the consolidated financial statements
for the year ended 30 June 2024
20 Summary of significant accounting policies continued
20(f) Current and deferred taxation
The tax expense or credit for the period is the tax payable on the current period’s taxable income based on the applicable income tax rate 
for each jurisdiction adjusted by changes in deferred tax assets and liabilities attributable to temporary differences and to unused tax 
losses.
The current tax charge is calculated on the basis of the tax laws enacted, or substantively enacted, at the end of the reporting period in 
the countries where the company and its subsidiaries and associates operate and generate taxable income. Management periodically 
evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. It 
establishes provisions, where appropriate, on the basis of amounts expected to be paid to the tax authorities.
Deferred tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets and liabilities 
and their carrying amounts in the consolidated financial statements. However, deferred tax liabilities are not recognised if they arise 
from the initial recognition of goodwill. Deferred tax is also not accounted for if it arises from initial recognition of an asset or liability in 
a transaction other than a business combination that at the time of the transaction affects neither accounting nor taxable profit or loss. 
Deferred tax is determined using tax rates (and laws) that have been enacted or substantially enacted by the end of the reporting period 
and are expected to apply when the related deferred tax asset is realised or the deferred tax liability is settled.
Deferred tax assets are recognised only if it is probable that future taxable amounts will be available to utilise those temporary differences 
and losses.
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets and liabilities and when the 
deferred tax balances relate to the same taxation authority. Current tax assets and tax liabilities are offset where the entity has a legally 
enforceable right to offset and intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.
Current and deferred tax is recognised in profit or loss, except to the extent that it relates to items recognised in other comprehensive 
income or directly in equity. In this case, the tax is also recognised in other comprehensive income or directly in equity, respectively.
20(g) Leases
Leases are recognised as a right-of-use asset with a corresponding liability at the date at which the lease asset is available for use by the 
Group. See note 8(b) for further information about the Group’s accounting for leases. 
20(h) Business combinations
The acquisition method of accounting is used to account for all business combinations, regardless of whether equity instruments or other 
assets are acquired. The consideration transferred for the acquisition of a subsidiary comprises the:
•	
fair values of the assets transferred;
•	
liabilities incurred to the former owners of the acquired business;
•	
equity interests issued by the Group;
•	
fair value of any asset or liability resulting from a contingent consideration arrangement; and
•	
fair value of any pre-existing equity interest in the subsidiary.
Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are, with limited exceptions, 
measured initially at their fair values at the acquisition date. The Group recognises any non-controlling interest in the acquired entity on 
an acquisition-by-acquisition basis either at fair value or at the non-controlling interest’s proportionate share of the acquired entity’s net 
identifiable assets.
Acquisition-related costs are expensed as incurred.

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Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
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Financial statements
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The excess of the consideration transferred, amount of any non-controlling interest in the acquired entity, and acquisition-date fair value 
of any previous equity interest in the acquired entity, over the fair value of the net identifiable assets acquired, is recorded as goodwill. 
If those amounts are less than the fair value of the net identifiable assets of the business acquired, the difference is recognised directly 
in profit or loss as a bargain purchase. Goodwill written off to reserves prior to date of transition to IFRS remains in reserves. There is no 
reinstatement of goodwill that was amortised prior to transition to IFRS. Goodwill previously written off to reserves is not written back to 
profit or loss on subsequent disposal.
Where settlement of any part of cash consideration is deferred, the amounts payable in the future are discounted to their present value 
as at the date of exchange. The discount rate used is the entity’s incremental borrowing rate, being the rate at which a similar borrowing 
could be obtained from an independent financier under comparable terms and conditions.
Contingent consideration is classified either as equity or a financial liability. Amounts classified as a financial liability are subsequently 
remeasured to fair value with changes in fair value recognised in profit or loss.
If the business combination is achieved in stages, the acquisition date carrying value of the acquiror’s previously held equity interest in the 
acquiree is re-measured to fair value at the acquisition date. Any gains or losses arising from such remeasurement are recognised in profit 
or loss.
20(i) Impairment of assets
Goodwill and intangible assets that have an indefinite useful life and intangible assets not yet available for use are not subject to 
amortisation and are tested annually for impairment, or more frequently if events or changes in circumstances indicate that they might 
be impaired. Other assets are tested for impairment whenever events or changes in circumstances indicate that the carrying amount 
may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable 
amount. The recoverable amount is the higher of an asset’s fair value less costs of disposal and value in use. For the purposes of assessing 
impairment, assets are grouped at the lowest levels for which there are separately identifiable cash inflows, which are largely independent 
of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial assets other than goodwill that suffered an 
impairment are reviewed for possible reversal of the impairment at the end of each reporting period.
20(j) Financial instruments
The Group’s financial instruments comprise cash and various items such as trade receivables and trade payables that arise directly from 
its operations. Interest charges associated with financial liabilities are dealt with as part of finance expenses.
Financial assets
The Group’s financial assets are trade receivables and other financial assets carried at amortised cost. These assets are non-derivative 
financial assets with fixed or determinable payments that are not quoted in an active market. They are included in current assets, 
except for maturities greater than 12 months after the end of the reporting period. These are classified as non-current assets. They arise 
principally through the provision of services to customers (trade receivables), but also incorporate other types of contractual monetary 
asset such as deposits, for example, on rental property, which are contractually recoverable. They are initially recognised at fair value and 
subsequently carried at amortised cost. Unless otherwise indicated, the carrying amounts of the Group’s financial assets are a reasonable 
approximation of their fair values.
Financial assets at fair value through other comprehensive income (FVOCI) comprise equity securities, which are not held for trading, and 
which the Group has irrevocably elected at initial recognition to recognise in this category. These are strategic investments and the Group 
considers this classification to be more relevant. On disposal of these equity investments, any related balance within the FVOCI reserve is 
reclassified to retained earnings.

84
Stock code: NET
84
Notes to the consolidated financial statements
for the year ended 30 June 2024
20 Summary of significant accounting policies continued
Financial liabilities
The Group’s financial liabilities are trade payables and other financial liabilities. These liabilities are initially recognised at fair value and 
subsequently measured at amortised cost using the effective interest rate method. Unless otherwise indicated, the carrying amounts of 
the Group’s financial liabilities are a reasonable approximation of their fair values. 
Share capital
Financial instruments issued by the Group are treated as equity only to the extent that they do not meet the definition of a financial 
liability. The Group’s ordinary shares are classified as equity instruments. 
Further information on the Group’s financial instruments can be found in note 7 and note 12.
20(k) Cash and cash equivalents
A definition of cash and cash equivalents is set out in note 7(d). 
20(l) Trade receivables
Trade receivables are recognised initially at the transaction price as determined in accordance with IFRS 15 and subsequently measured at 
amortised cost using the effective interest method, less provision for impairments. See note 7(a) for further information about the Group’s 
accounting for trade receivables and for a description of the Group’s impairment policies.
20(m) Inventories
Inventories are stated at the lower of cost and net realisable value. The cost of finished goods and work-in-progress comprises computer 
hardware and software, direct labour, other direct costs and relevant production overheads. Net realisable value is the estimated selling 
price in the ordinary course of business, less applicable variable selling expenses. See note 8(e) for further information.
20(n) Property, plant and equipment
Property, plant and equipment is stated at historical cost, net of depreciation and any provision for impairment. Historical cost includes 
expenditure that is directly attributable to the acquisition of the items. 
Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when it is probable 
that future economic benefits associated with the item will flow to the Group and the cost of the item can be measured reliably. The 
carrying amount of the replaced part is derecognised. All other repairs and maintenance are charged to profit or loss in the financial 
period in which they are incurred.
The depreciation methods and periods used by the Group are disclosed in note 8(a).
The assets’ residual values and useful lives are reviewed, and adjusted, if appropriate, at the end of each reporting period. An asset’s 
carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated 
recoverable amount (note 20(i)).
Gain and loss on disposal of an asset is determined by comparing the proceeds with the carrying amount and are recognised within 
‘Other gains/(losses) – net’ in the income statement. 

85
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
20(o) Intangible assets
Goodwill
Goodwill is measured as described in note 20(h). Goodwill on acquisitions of subsidiaries is included in intangible assets. Goodwill is 
not amortised but it is tested for impairment annually, or more frequently if events or changes in circumstances indicate that it might be 
impaired, and is carried at cost less accumulated impairment losses. Gains and losses on the disposal of an entity include the carrying 
amount of goodwill relating to the entity sold.
Goodwill is allocated to cash-generating units for the purpose of impairment testing. The allocation is made to those cash-generating 
units, or groups of cash-generating units, that are expected to benefit from the business combination in which the goodwill arose. The 
units, or groups of units, are identified at the lowest level at which goodwill is monitored for internal management purposes, being the 
operating segments (note 2).
Customer contracts and relationships, brand names, acquired software, trademarks and licences (‘other intangible 
assets’)
Separately acquired other intangible assets are shown at historical cost. Other intangible assets acquired in a business combination 
are recognised at fair value at the acquisition date. They have a finite useful life and are subsequently carried at cost less accumulated 
amortisation and impairment losses. The amortisation methods and periods used by the Group are disclosed in note 8(c).
Internally generated software costs
Costs associated with maintaining computer software programmes are recognised as an expense as incurred. Development costs that 
are directly attributable to the design and testing of identifiable and unique software products controlled by the Group are recognised as 
intangible assets when the following criteria are met:
•	
it is technically feasible to complete the software product so that it will be available for use;
•	
management intends to complete the software product and use or sell it;
•	
there is an ability to use or sell the software product;
•	
it can be demonstrated how the software product will generate probable future economic benefits;
•	
adequate technical, financial and other resources to complete the development and to use or sell the software product are  
available; and 
•	
the expenditure attributable to the software product during its development can be reliably measured.
Directly attributable costs that are capitalised as part of the software product include the software development employee costs and  
an appropriate portion of relevant overheads. 
Internally generated software development costs recognised as assets are carried at cost less amortisation, and amortised from the point 
at which the asset is ready to use. The amortisation methods and periods used by the Group are disclosed in note 8(c).
20(p) Trade payables
These amounts represent liabilities for goods and services provided to the Group prior to the end of financial year which are unpaid. Trade 
and other payables are presented as current liabilities unless payment is not due within 12 months after the reporting period. They are 
recognised initially at their fair value and subsequently measured at amortised cost using the effective interest method.

86
Stock code: NET
86
Notes to the consolidated financial statements
for the year ended 30 June 2024
20 Summary of significant accounting policies continued
20(q) Borrowings
Borrowings are initially recognised at fair value. Borrowings are subsequently measured at amortised cost. Any difference between the 
proceeds and the redemption amount is recognised in profit or loss over the period of the borrowings using the effective interest method. 
Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some, 
or all, of the facility will be drawn down. In this case, the fee is deferred until the draw down occurs. To the extent there is no evidence that 
it is probable that some or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity services and amortised 
over the period of the facility to which it relates.
The fair value of any option agreement connected to borrowings is determined using the Binomial Method and recorded in shareholders’ 
equity, the remainder of the proceeds is allocated to borrowings.
Borrowings are removed from the balance sheet when the obligation specified in the contract is discharged, cancelled or expired. 
The difference between the carrying amount of a financial liability that has been extinguished or transferred to another party and the 
consideration paid is recognised in profit or loss as other income or finance costs.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 12 
months after the reporting period.
20(r) Provisions
Provisions are measured at the present value of the expenditure expected to be required to settle the obligation using a pre-tax rate that 
reflects current market assessments of the time value of money and the risks specific to the obligation. The increase in the provision due 
to passage of time is recognised as interest expense.
20(s) Employee benefits – pensions
Contributions to the Group’s defined contribution pension scheme and employees’ personal pension plans are charged to the income 
statement as employee benefit expenses when they are due. The Group has no further payment obligation once the contributions have 
been paid. 
20(t) Share-based payments
The Group operates a number of share schemes under which it makes equity-settled share-based payments to certain employees. The 
fair value of employee services received in exchange for the grant of the options is recognised as an expense and a credit to the employee 
share scheme reserve. The total amount to be expensed is determined by reference to the fair value of the options granted: including any 
market performance conditions and any non-vesting conditions, but excluding the impact of any service and non-market performance 
vesting conditions (for example, profitability targets and remaining an employee of the Group for a specified period). 
Non-market conditions are included in assumptions about the number of options that are expected to vest. The total expense is 
recognised over the vesting period, which is the period over which all of the specified vesting conditions are satisfied. At each balance 
sheet date, the Group revises its estimates of the number of options that are expected to vest based on the non-market vesting conditions. 
It recognises the impact of the revision to original estimates, if any, in profit or loss, with a corresponding adjustment to equity. 
Where the Group is obliged to pay employer’s National Insurance contributions on the difference between the market value of the 
underlying shares and their exercise price when the options are exercised. A liability is measured using the value of the Company’s shares 
at the balance sheet date and charged to the income statement over the vesting period of the share options.
Upon exercise of share options, the proceeds received net of any directly attributable transaction costs up to the nominal value of the 
shares issued are allocated to share capital with any excess being recorded as share premium. The liability for social security costs arising 
in relation to the awards is measured at each reporting date based upon the share price at the reporting date and the elapsed portion of 
the relevant vesting periods to the extent that it is considered that a liability will arise.

87
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
20(u) Equity
Equity comprises share capital, share premium, other equity, other reserves and retained earnings.
Retained earnings represents the cumulative net gains and losses recognised in the consolidated income statement. See note 9 for 
descriptions of the other classes of equity.
20(v) Dividend distribution
Dividend distributions payable to the Company’s shareholders are recognised as a liability in the Group’s financial statements in 
the period in which the dividends are approved by the Company’s shareholders. Interim dividend distributions to the Company’s 
shareholders approved by the Board are not included in the financial statements until paid.

88
Stock code: NET
88
Notes
 2024
£000
 2023
£000
Assets
Non-current assets
Intangible assets
E
37
185
Investments in subsidiaries
F
43,015
40,545
Other investments
G
72
72
Deferred tax asset
L
282
777
Total non-current assets
43,406
41,579
Current assets
Trade and other receivables
H
563
1,338
Cash and cash equivalents
5,839
3,959
Total current assets
6,402
5,297
Total assets
49,808
46,876
Equity and liabilities
Equity
Share capital
M
8,339
8,108
Share premium
5,574
5,574
Other equity
N
2,911
2,911
Other reserves
O
80
2,366
Retained earnings
31,152
26,738
Total equity
48,056
45,697
Liabilities
Non-current liabilities
Borrowings
I
–
–
Total non-current liabilities
–
–
Current liabilities
Trade and other payables
K
1,752
1,179
Borrowings
I
–
–
Total current liabilities
1,752
1,179
Total liabilities
1,752
1,179
Total equity and liabilities
49,808
46,876
The notes on pages 90 to 95 form part of these financial statements. 
The Company has taken the exemption under Section 408 of the Companies Act 2006 to not present an Income Statement. The Company 
made a profit for the financial year of £2.73m (2023: £1.78m).
These financial statements on pages 88 to 95 were approved and authorised for issue by the Board on 8 October 2024 and were signed on 
its behalf by:
Richard Hughes 
Director 
Netcall plc, Registered no. 01812912
Parent Company balance sheet
as at 30 June 2024

89
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
Share 
capital
£000
Share 
premium 
£000
Other
 equity
£000
Other 
reserves
£000
Retained 
earnings
£000
Total
£000
Balance at 1 July 2022
7,587
3,015
2,911
4,185
22,882
40,580
Increase in equity reserve in relation to 
options issued
–
–
–
1,099
–
1,099
Reclassification following exercise or  
lapse of options
–
–
–
(2,918)
2,918
–
Proceeds from share issue
521
2,559
–
–
–
3,080
Dividends to equity holders of the 
Company
–
–
–
–
(839)
(839)
Transactions with owners
521
2,559
–
(1,819)
2,079
3,340
Profit for the year
–
–
–
–
1,777
1,777
Other comprehensive loss for the year
–
–
–
–
–
–
Profit and total comprehensive  
income for the year
–
–
–
–
1,777
1,777
Balance at 30 June 2023
8,108
5,574
2,911
2,366
26,738
45,697
Increase in equity reserve in relation to 
options issued
–
–
–
740
–
740
Reclassification following exercise or lapse 
of options
–
–
–
(3,026)
3,026
–
Proceeds from share issue
231
–
–
–
–
231
Dividends to equity holders of the 
Company
–
–
–
–
(1,338)
(1,338)
Transactions with owners
231
–
–
(2,286)
1,688
(367)
Profit for the year
–
–
–
–
2,728
2,728
Other comprehensive loss for the year
–
–
–
–
(2)
(2)
Profit and total comprehensive  
income for the year
–
–
–
–
2,726
2,726
Balance at 30 June 2024
8,339
5,574
2,911
80
31,152
48,056
The notes on pages 90 to 95 form part of these financial statements. 
Parent Company statement of changes in equity
for the year ended 30 June 2024

90
Stock code: NET
90
A Principal accounting policies
(a) Basis of preparation
The financial statements have been prepared in accordance with Financial Reporting Standard 101, ‘Reduced Disclosure Framework’ 
(FRS 101) and the Companies Act 2006 (the ‘Act’). FRS 101 sets out a reduced disclosure framework for a ‘qualifying entity’ as defined in 
the standard, which addresses the financial reporting requirements and disclosure exemptions in the individual financial statements of 
qualifying entities that otherwise apply the recognition, measurement and disclosure requirements of international accounting standards.
As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under the standard in relation to 
business combinations, financial instruments, capital management, presentation of comparative information in respect of certain assets, 
presentation of a cash flow statement, standards not yet effective, impairment of assets, presentation of certain share-based payment 
disclosures and related party transactions, including key management personnel compensation, where equivalent disclosures are given 
in the consolidated financial statements of Netcall plc.
The Company financial statements are prepared on a going concern basis as set out in note 20(a) of the consolidated financial statements 
of Netcall plc.
The Directors have taken advantage of the exemption under Section 408 of the Act and not presented an Income Statement of a 
Statement of Comprehensive Income for the Company alone. 
The financial statements have been prepared under the historical cost convention, modified in respect of the revaluation of financial 
assets and liabilities at fair value and share-based payments that have been measured at fair value. 
The Company applies the Group accounting policies, which are set out on pages 80 to 87 in addition to the accounting policies set 
out below.
(b) Revenue
Revenue is royalties received for license of its intellectual property rights from the Company’s subsidiaries. It is recognised either at a point 
in time or over time, when (or as) the Company satisfies its performance obligations. 
(c) Investments in subsidiaries
Investments in subsidiaries are held at cost less accumulated impairment losses. As part of the acquisition strategy of the Company, the 
trade and net assets of subsidiary undertakings at, or shortly after, acquisition may be transferred at book value to fellow subsidiaries. 
Where a trade is hived across to a fellow subsidiary undertaking, the cost of the investment in the original subsidiary, which then becomes 
a non-trading subsidiary, is added to the cost of the investment in the entity to which the trade has been hived. In order to accurately 
assess any potential impairment of investments, the carrying value of the investment in all companies transferred is considered together 
against future cash flows and net asset position of those companies which received the trade and net assets. 
(d) Share-based payments
In addition to the policy set out in note 20(t), the Company has accounted for options granted to the employees of subsidiary 
undertakings as capital contributions, which have been recharged to the intermediate company holding the investment. The 
corresponding credit has been recognised in the employee share schemes reserve.
B Employees and Directors
The Company employed an average of two employees (including Executive Directors) during the year (2023: two). The only employees 
of the Company are the Executive Directors. Directors’ remuneration has been disclosed within the Directors’ Remuneration report on 
page 27.
C Services provided by the Company’s auditor and its associates
Fees payable to the Company’s auditor for the audit of the Company’s accounts and for other services are set out in note 5(b) of the 
consolidated financial statements.
D Profit for the financial year
The Company made a profit for the financial year of £2.73m (2023: £1.78m).
Notes to the Parent Company financial statements

91
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
E Intangible assets
Acquired 
software
£000
Trademarks 
and licenses
£000
Total
£000
Cost
At 30 June 2022
2,223
8
2,231
Additions
–
–
–
Disposals
–
–
–
At 30 June 2023
2,223
8
2,231
Additions
–
–
–
At 30 June 2024
2,223
8
2,231
Accumulated amortisation
At 30 June 2022
1,890
8
1,898
Amortisation charge
148
–
148
Disposals
–
–
–
At 30 June 2023
2,038
8
2,046
Amortisation charge
148
–
148
At 30 June 2024
2,186
8
2,194
Net book amount
At 30 June 2022
333
–
333
At 30 June 2023
185
–
185
At 30 June 2024
37
–
37
F Investments in subsidiaries 
Total
£000
Cost & Net book amount
At 30 June 2022
40,525
Additions – share incentive charges to subsidiaries
20
At 30 June 2023
40,545
Additions – acquisition of subsidiary
2,470
Additions – share incentive charges to subsidiaries
–
At 30 June 2024
43,015
The Company’s subsidiaries at the year-end are set out in note 15 of the consolidated financial statements. All of the investments are 
unlisted.

92
Stock code: NET
92
G Other investments
Other investments are equity investments at fair value through other comprehensive income:
2024
Current
£000
2024
Non-current
£000
2024
Total
£000
2023
Current
£000
2023
Non-current
£000
2023
Total
£000
Macranet Ltd
–
72
72
–
72
72
Details of the equity investment in Macranet Ltd are set out in note 7(c). 
H Trade and other receivables
2024
£000
2023
£000
Amounts owed from Group undertakings(1)
504
1,256
Prepayments and accrued income
59
82
563
1,338
All amounts are due within one year.
(1)	Amounts due from Group undertakings are unsecured, interest free and are repayable on demand.
I Borrowings
2024
Current
£000
2024
Non-current
£000
2024
Total
£000
2023
Current
£000
2023
Non-current
£000
2023
Total
£000
Unsecured
Loan Notes
–
–
–
–
–
–
Total borrowings
–
–
–
–
–
–
Immediately prior to the acquisition of MatsSoft, on 4 August 2017, the Company entered into a subscription agreement with Business 
Growth Fund (‘BGF’) for a £7.0m investment. The investment comprised the issue of a £7.0m Loan Note and the award of options over 
4,827,586 new ordinary shares of 5p each at a price of 58p per share. The Loan Note was unsecured, has an annual interest rate of 8.5% 
payable quarterly in arrears and was repayable in six instalments from 30 September 2022 to 31 March 2025. The Company made an 
initial repayment of £3.5m in November 2021, a scheduled repayment of £0.6m in September 2022, and, in October 2022, redeemed the 
final £2.9m of the Loan Notes. In September 2022, the options were exercised and the Company received £2.8m in proceeds and issued 
4,826,586 new ordinary shares of 5p each (see note 9(a)).
The £7.0m investment was allocated to the fair value of the Loan Note, £6.42m, and the fair value of the share options granted, £0.58m. 
The fair value of the share options was determined using the Binomial valuation method. The significant inputs into the model were the 
mid-market share price of 66.5p at the grant date, volatility of 25%, dividend yield of 1.85%, an expected option life of five years, and an 
annual risk-free interest rate of 0.267%. The total expense relating to the fair value of the share options is being charged to the income 
statement over the five-year option life. 
Notes to the Parent Company financial statements
for the year ended 30 June 2024

93
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
The Loan Notes are presented in the balance sheet as follows:
2024
£000
2023
£000
Face value of notes issued
–
7,000
Face value of notes redeemed
–
(7,000)
Share schemes reserve – value of share option
–
(584)
–
(584)
Unwinding of discount:
 Opening balance
–
555
 Movement in the year
–
29
 Closing balance
–
584
Total liability
–
–
J Other payables – acquisition consideration liabilities
2024
Current
£000
2024
Non-current
£000
2024
Total
£000
2023
Current
£000
2023
Non-current
£000
2023
Total
£000
Acquisition consideration liabilities
286
–
286
–
–
–
The current year balance of £286,000 is included within ‘Trade and other payables – Other liabilities’.
Movements during the year are set out below:
2024
£000
2023
£000
Opening balance
–
12
Acquisition of Skore Labs Limited – contingent consideration
124
–
Charged/(credited) to profit or loss:
– post-completion services expense
155
365
– unwinding of discount – contingent consideration
7
–
– effect of exchange rate
–
(1)
Post-completion services paid during the year – cash
–
(376)
Deferred consideration paid during the year – cash
–
–
Closing balance
286
–

94
Stock code: NET
94
Notes to the Parent Company financial statements
for the year ended 30 June 2024
K Trade and other payables
2024
£000
2023
£000
Amounts owed to Group undertakings(1)
35
16
Trade payables
12
23
Social security and other taxes
34
29
Other liabilities
487
208
Accruals 
1,184
903
1,752
1,179
(1)	Amounts due to Group undertakings are unsecured, interest free, have no fixed date of repayment and are repayable on demand.
L Deferred taxation
2024
£000
2023
£000
Deferred tax assets comprise:
Tax losses
282
292
Share-based payments
–
485
Total
282
777
The movement in deferred tax assets during the year was:
Tax 
Losses
£000
Share-based 
payments
£000
Total
£000
Opening balance
292
485
777
Credited to profit or loss
(10)
(485)
(495)
Closing balance
282
–
282
Deferred tax assets are recognised for tax losses carried forward to the extent that the realisation of the related tax benefit through future 
taxable profits is probable. 
The Company has not recognised a deferred tax asset of £1.67m (2023: £1.27m) in respect of losses that are capital in nature amounting to 
£6.68m (2023: £6.68m).
M Share capital
2024
shares
2024
£000
2023
shares
2023
£000
Allocated, called up and fully paid 
Ordinary shares of 5p each
166,777,000
8,339
162,156,838
8,108
Details of the Company’s issued share capital and share options are detailed in notes 9(a) and 18 of the consolidated financial statements.

95
Netcall plc  Annual Report and Accounts for the year ended 30 June 2024
netcall.com
Strategic report
Financial statements
Governance
N Other equity
Merger 
reserve
£000
Capital 
reserve
£000
Total
£000
At 1 July 2022, 30 June 2023 and 30 June 2024
2,723
188
2,911
O Other reserves
Treasury 
shares
£000
Share 
options
reserve
£000
Financial 
assets at 
fair value 
at FVOCI
£000
Total
£000
At 1 July 2022
(419)
4,820
(216)
4,185
Increase in equity reserve in relation to options issued
–
1,099
–
1,099
Reclassification following exercise or lapse of options
–
(2,918)
–
(2,918)
At 30 June 2023
(419)
3,001
(216)
2,366
Increase in equity reserve in relation to options issued
–
740
–
740
Reclassification following exercise or lapse of options
–
(3,026)
–
(3,026)
At 30 June 2024
(419)
715
(216)
80
P Related party transactions 
As permitted by FRS 101, related party transactions with wholly owned members of the Group have not been disclosed. Related party 
transactions regarding remuneration and dividends paid to key management (only Directors are deemed to fall into this category) of the 
Company have been disclosed in note 17 of the consolidated financial statements.
Q Post balance sheet events
Note 16 of the consolidated financial statements sets out the Company’s post balance sheet event relating to dividends and business 
combinations.
R Ultimate controlling party
The Directors have assessed that there is no ultimate controlling party.

96
Stock code: NET
96
Notes

The production of this report supports the work of the Woodland Trust, the 
UK’s leading woodland conservation charity. Each tree planted will grow 
into a vital carbon store, helping to reduce environmental impact as well as 
creating natural havens for wildlife and people.

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