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Co-Operators General Insurance Company

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FY2020 Annual Report · Co-Operators General Insurance Company
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2020 Integrated Annual Report
Building a resilient future

An integrated story of our performance

Our 2020 Integrated Annual Report explains how we create financial, environmental and social value 
for our stakeholders over time. The report demonstrates how our long-term financial strength and stability 
is interdependent on the well-being of our planet and society. In other words, what is good for our 
community and our environment is also good for business.

This report tells the story of our strategic performance in relation to the needs and expectations of our stakeholders, and the issues and 
trends that impact all of us. It includes challenges we’ve faced and opportunities we’ve seized as we navigate change, including the 
unprecedented impacts of the global pandemic in 2020. It provides an interconnected view of our company and how we are engaging and 
responding to the people we serve and the world in which we operate.

This report is our Public Accountability Statement, and integrates our sustainability, governance and financial reporting into one document.  
It is an integral part of our full corporate-reporting suite, and a testament to our integrated strategy and mindset. Our full reporting suite is 
available online at cooperators.ca/reports.

Reporting on our exposure to climate-related risk
In addition to this report, we have produced a Task Force on Climate-related Financial Disclosures (TCFD) Report, “Managing Climate-related 
Risks and Opportunities”, which is available on our website at cooperators.ca/reports. In the TCFD Report, you will find information regarding:

•  Climate-related milestones
•  Our TCFD roadmap
•  Disclosures on our governance, strategy, risk management and targets and metrics

Table of contents

02  Our priority reporting issues
04  Our story
08  Letters to stakeholders
10  Our world in 2020
12  Our risk management approach
16  Our strategy
20  How we create value
22  Our governance

26  Section 1 – Keeping our clients in focus
28  Engaging our clients online
30  Peace of mind in difficult times
32  Claims solutions and innovations
36  Advice and solutions for Canadians
40  Advice and solutions for Canadian organizations
42  Advice and solutions for institutional and group investors

44  Section 2 – Co-operating for a better world
46  Strengthening relationships with our members
48  Supporting the co-operative movement
50  Investing in our communities
54  Catalyzing community sustainability and resilience
56  Advocating for a sustainable, low-emissions economy
58  Championing sustainable investing
62  Minimizing our environmental impact

64  Section 3 – Growing our business, adapting to change
68  Income statement overview
70  Balance sheet summary
72  Investing through a year of volatility
74  Evolving to meet Canadians’ holistic financial needs

76  Section 4 – Enriching our workforce
80  A strategy to improve diversity and inclusion
84  Engaging and supporting our people
90  Supporting a culture of continuous learning

92  Section 5 – Exploring possibilities through innovation
97  Detecting COVID-19 before the world knew its name
98  Exploring new and emerging business models

100   Section 6 – On the horizon
102   Contributing to the United Nations Sustainable  

Development Goals

Inside back cover
105  Memberships, affiliations and partnerships
105  Awards and recognition in 2020
105  Key contacts
105  Supplementary Disclosures

Legend
Five symbols appear throughout this report to indicate key information:

Discover more online:

GRI
Global Reporting Initiative (GRI)
materiality disclosures  
(GRI 102-40 to GRI 102-49).

How we add value
Call-outs to highlight information, 
products, services and initiatives.

COVID-19 Spotlight
Highlights demonstrating how we have 
been impacted by and responded to the 
COVID-19 pandemic.

Strategy KPI
Key performance indicators of our 
2019 to 2022 Corporate Strategy.

View our Integrated Annual Report 
summary at integratedreport.
cooperators.ca

Challenges
Areas where we have  
encountered difficulty,  
either internally or externally.

Visit cooperators.ca/reports for more 
information on:

•  GRI content index*
•  Supplementary Disclosures
•   Task Force on Climate-related 
Financial Disclosures Report

•  Archived reports

*This report has been prepared in 
accordance with the GRI Standards: 
Core option.

2  The Co-operators

Our key stakeholders

Throughout the year, we engage with the people, organizations and institutions that are most integral to 
our purpose.

Key stakeholder

How we engage them

Clients: Canadians and Canadian businesses, co-operatives, 
community-based and non-profit organizations. 

Surveys, focus groups, usability studies and our  
Community Advisory Panel.

Member organizations: The co-operatives, credit union centrals, 
representative farm organizations and other like-minded 
organizations who govern us.

Employees: The people we employ across the country.

Annual general meeting, region committee meetings, surveys,  
and in-person and virtual meetings.

Employee surveys, town halls, intranet, internal social 
platforms and focus groups.

Financial Advisors and their staff: The people who serve our 
clients in communities across Canada.

Town halls, annual sales congresses, surveys, webinars and  
in-person and virtual meetings.

Communities and community partners: The people and places 
that connect all our key stakeholders.

Surveys, research, events, speaking engagements, forums,  
in-person and virtual collaborations and dialogue.

Government and regulators: Elected and non-elected decision 
makers who legislate and regulate our industry.

Agenda-setting, meetings and consultations, advocacy and  
industry associations.

Priority reporting issues and trends

To determine the material reporting issues for this report, we underwent a process in 2019 to identify, 
prioritize, validate and analyze the issues that mattered most to our stakeholders and our organization:

•   Identification: Research and internal consultation to identify and validate key stakeholders, issues and concerns that are relevant to  

The Co-operators to form an initial list of top material issues for reporting purposes.

•   Prioritization: Mapping and prioritizing issues that emerged from the identification stage, and tested this against information gathered 

from our stakeholders to identify any gaps.

•   Validation: Through internal and external interviews and surveys, we engaged with our stakeholders and their proxies to identify and 

validate our material reporting issues.

•   Analysis and reporting: We applied criteria to prioritize the ranking of top material reporting issues, and obtained senior management 

review and input.

In 2020, we conducted surveys with members, clients, employees, Financial Advisors and others to validate material reporting issues to 
determine which information to include in our Integrated Annual Report. From these surveys, we found the following were of particular 
importance to our stakeholders:

•  Our financial performance
•  The COVID-19 pandemic
•  Co-operative identity
•  Diversity and inclusion
•  Innovation
•  Future insights

 GRI 102-40, GRI 102-42, GRI 102-43, GRI 102-46, GRI 102-49

2020 Integrated Annual Report  3
2020 Integrated Annual Report  3

2020 priority reporting issues

Highest

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Additional priority  
reporting issues 

 Sustainable practices and  
operational impacts 

 Diversity, inclusion and  
equal opportunity

 Client and member experience  
and satisfaction

Stakeholder trust and relationships 

 Co-operative identity and our 
democratic governance structure

Moderate

Highest

Significance of impact on stakeholders, their  
 assessments or decisions

Top seven priority reporting issues
1. Client and member financial security and resilience
How we support our clients and members towards prosperity and resilience in a world of increasing 
uncertainty and volatility, from financial literacy and planning to ensuring access and affordability of insurance 
to protect against evolving risks.

2. Climate change and the low-carbon transition
How we respond to the causes and impacts of climate change, through climate mitigation and resiliency 
efforts, risk management processes, investments, carbon footprint, advocacy and climate-related disclosures.

3. Workforce engagement, development and well-being
How we engage and protect the well-being of our employees and Financial Advisors, how we engage, attract, 
retain and develop an inclusive and diverse talent pool, and how we protect their mental, emotional and 
physical well-being.

4. Innovation and digital trust
How we embed innovation within our business and culture, from change management, products and services, 
and responses to emerging business models and global trends. How we maintain clients’ trust through 
increased interaction within digital markets and new technologies.

5. Investing for positive impact
How we can use our capital to help build environmentally, socially and financially resilient communities for 
future generations through our sustainable and impact investing decisions.

6. Community resilience, development and well-being
How we contribute to the resilience, development and well-being of our communities amid increasingly volatile 
environmental, social and economic conditions.

7. Financial performance and competitiveness
How we ensure the financial health, resilience and competitiveness of our organization, and the steps we take 
to deliver value and returns to our members, while ensuring the efficiency, competitiveness and sustainability 
of our business.

 GRI 102-44, GRI 102-46, GRI 102-47

 
 
 
 
4  The Co-operators
4  The Co-operators

A co-operative journey,  
75 years in the making

2020 marked our 75th anniversary. For our co-operative, and for many Canadians, it was a year of significant 
uncertainty and unprecedented challenges resulting from the COVID-19 pandemic and its economic and 
social impacts. Yet throughout the year, stories of people and communities working together to build collective 
strength and safety emerged. Despite the immediate challenges they faced, people, businesses and institutions 
across the country co-operated to put the well-being of our communities first. For The Co-operators, 2020 was 
a poignant reminder of who we are as a co-operative, and why we exist.

We were founded in difficult times. The story of our co-operative began in 1945, during a time of  
financial uncertainty, when groups of farmers, credit union leaders and social pioneers in Ontario  
and Saskatchewan came together to build a co-operative that would meet their otherwise unmet needs.  
Our founders built an insurance co-operative that would be there to provide financial security for their 
members, neighbours and families when other insurers wouldn’t. Since then, our group of companies  
has grown and evolved to address the changing needs of Canadians. Along the way, we’ve remained 
committed to our founding purpose, and remain focused on it today.

2020 Integrated Annual Report  5

Our mission, vision, values and principles

Our mission:  Financial security for Canadians and Canadian communities.

Our vision is to be valued by Canadians as:
A champion of their prosperity and peace of mind.
We understand the needs of our members and clients and develop a 
wide range of products and solutions to help them achieve financial 
security and an improved sense of well-being in a world of uncertainty.

A trusted leader in the financial services industry, distinct in our 
co-operative character
Our co-operative values guide and shape how we develop our 
products and solutions. A focus on long-term financial strength, 
efficiency and innovation will enable us to do so long into the future.

A catalyst for a sustainable society 
Environmental and social sustainability are essential to  
the long-term financial strength of our group of companies.  
By embedding sustainability into all we do, we can demonstrate 
leadership and help catalyze others around the common goal  
of a more resilient, sustainable society.

Our statement of values
At The Co-operators, we:
•  act with integrity 
•   treat our members and clients with respect 
•   inspire and support our employees in their achievement of excellence 
•  give life to co-operative principles and values 
•   balance our economic goals with concern for the environment  

and the welfare of society

Our co-operative principles
The seven global co-operative principles outlined by the 
International Co-operative Alliance guide our decision-making  
and align us closely to the global co-operative movement:

1.  Voluntary and open membership 

 Our members choose to apply and stay with the organization, 
provided requirements are met and a mutually beneficial 
relationship is maintained.
2.  Democratic member control 

 Members govern us through the democratic principle of  
“one member, one vote.”

3.  Member economic participation 

 Our members purchase a membership share, and through  
their patronage and governance of the organization, benefit in  
our success.

4.  Autonomy and independence 

 We are an autonomous organization, governed by independent 
members that hold shared values and many of whom abide by 
co-operative principles.

5.  Education, training and information 

 We’re focused on continuous improvement and promoting 
lifelong learning throughout the organization, with dynamic 
education programs for employees, directors and delegates.

6.  Co-operation among co-operatives 

 We are strong advocates for the co-operative sector in Canada 
and internationally. We partner with and promote co-operatives 
to support the well-being of Canadians and their communities.

7.  Concern for community 

 We invest in communities and are advocates for social,  
financial and environmental sustainability.

6  The Co-operators

Our group of companies

The Co-operators Group Limited is a leading Canadian co-operative, which offers multi-line financial services 
and insurance with $56.4 billion in assets under administration. Our group of companies provides financial 
solutions and security through property and casualty insurance, life insurance, wealth management solutions, 
institutional asset management, and brokerage operations.

•   Addenda Capital Inc. 

Provides investment management services for The Co-operators Group Limited, and hundreds of Canadian 
institutions and investors.

•   Co-operators General Insurance Company 

Offers Home, Auto, Farm and Commercial insurance through our exclusive Financial Advisor network across Canada.

•   Co-operators Life Insurance Company 

Provides Life and health insurance, as well as wealth management products for individuals and groups across Canada.

•   Co-operators Financial Investment Services Inc. 

Distributes third-party mutual funds through our exclusive Financial Advisor network across Canada.

•   CUMIS Life and CUMIS General 

Provide insurance-related products and services, including Travel insurance, for Canadian credit unions,  
caisses populaires and their members.

•   Duuo by Co-operators 

Provides on-demand insurance solutions for participants of the digital economy, including home sharing.

•   Federated Agencies Limited 

Provides personal, commercial and financial services products for strategic business partners.

•   HB Group Insurance Management Ltd. and COSECO Insurance Company 

Offers Auto and Home insurance products to employer groups, affinity groups, associations and credit union members.

•   Technicost 

Provides credit software solutions to credit unions across Canada.

•   The Edge Benefits Inc. 

Provides simplified disability insurance products to Canadians, with a focus on the self-employed marketplace.

•   The Premier group of companies 

Offers professional liability, specialty casualty, and general property coverage through a network of brokers.

•   The Sovereign General Insurance Company 

Provides tailored risk solutions for Canadian business through multiple distribution channels.

Strategic Performance Indicator

Ranking on Corporate Knights Best 50 Corporate Citizens in Canada

#4

Target: Remain on the list
Status: Achieved

Our efforts to embed sustainability into our organization were once again recognized in 2020, 
when we ranked 4th among the Corporate Knights Best 50 Corporate Citizens in Canada,  
making the list for the 11th year in a row. Inclusion in this national ranking demonstrates  
our strong commitment and performance across key environmental, financial, social and 
governance indicators.

 
Meeting the needs  
of our clients

Across our multiple lines of business serving our wide 
range of clients, we offer a holistic suite of financial 
and insurance solutions, products and advice. 

We provide coverage for:

farms

 41,000 
 265,000  

businesses

522,000 Canadians provided with  

Creditor Life insurance

171 

institutions’ 
assets managed

51,359

active wealth  
management policies

2020 Integrated Annual Report  7
2020 Integrated Annual Report  7

We insure:

890,000 

homes

1.5 million 

vehicles

230,000 

employees and their dependants

We protect

660,000  

lives

238  

credit unions served, 
with more than 

5.2 million 

members

6,454 

employees*

*Includes employees from Premier 
group of companies and The Edge 
Benefits Inc. Non-financial reporting 
items for these entities have not  
been included in this report,  
unless otherwise noted.

licensed insurance representatives, including 

2,303  
462 

exclusive Financial Advisors

8  The Co-operators

Letters to stakeholders

2020 was The Co-operators 75th anniversary, a year that reinforced our purpose and the values that  
guide us. Amidst the great challenges of 2020, we emerged strong and resolute in our commitment to 
co-operative principles and a co-operative movement that exists to support communities in times of need.

Along with our members and clients we navigated some of the 
greatest social, financial, and emotional challenges in our history. 
Yet the pandemic also highlighted the closeness, interconnection 
and interdependence of people, businesses, and communities, 
underscoring the importance of collective determination to 
overcome great difficulty.

Our relationships with members build  
collective strength.
Ensuring we can meet the needs of our members and stay 
connected remotely was a top priority of our directors and 
management in 2020. We have learned from one another,  
and worked to understand our members’ needs. Going forward, 
we will embrace what has worked, and find new ways  
to leverage our collective strength. Throughout the year,  
the participation and engagement of our members has  
been superb.

Our co-operative governance is crucial, 
especially in challenging times.
Our governance helped us adapt and remain strong despite the 
limitations and constraints presented by the pandemic. In the 
early stages of the crisis, we quickly implemented a variety of new 
approaches to ensure The Co-operators was effectively governed 
in the COVID-19 environment, which are described on page 23.

Conversations of diversity and inclusion rightfully rose to the 
surface in 2020. We have further to go in our own co-operative to 
ensure diversity is well-represented in our governance. To this end, 
the Board participated in a workshop with the Canadian Centre for 
Diversity and Inclusion, further acknowledging we have significant 
and important work ahead of us. We continue to make progress 
towards our long-term target of gender parity on the Board by 
2025. In 2020, we achieved 32 per cent women on the Board.

We completed our Democratic Structure Review in 2020, a process 
undertaken at least once every ten years to ensure our governance 
structure remains representative of the co-operative sector in Canada, 
and that we remain relevant in terms of continuing to meet our 
members’ needs. Outcomes of the review are described on page 24.

Our communities are supported by the  
co-operative movement.
75 years ago, we were founded in a time of financial hardship,  
when the spirit of co-operation brought our founders together.  
Today, Canadian communities and our economy are more robust, 
resilient and diverse thanks, in large part, to the thousands of 
co-operatives across the country. With this in mind, we focused on 
supporting co-operatives and communities through a range of 
pandemic relief programs, funding and initiatives, which are 
highlighted in this report.

While our co-operative ended the year on a strong financial note,  
many Canadians and Canadian businesses did not. It was difficult,  
and the road to recovery is not yet well-defined. These hardships  
have reinforced our commitment to continue to make decisions through 
the lens of our co-operative values while strengthening our business. 
Our definition of success will be marked by our lasting ability to meet 
the evolving needs of our members, our clients and our communities 
for the next 75 years and beyond.

John Harvie
Chairperson, Board of Directors,  
The Co-operators Group Limited

2020 Integrated Annual Report  9

The pandemic did not fundamentally change the world. Instead, it brought to light significant risks that 
have always existed, and further exposed systemic inequalities and unmet needs that must be addressed 
through co-operative, sustainable solutions. 

Despite the complex challenges in our midst, I am hopeful that, 
collectively, we are prioritizing resilience in our communities, 
economy and society. I have been heartened by the sense of 
community that has emerged across the country. We know we 
can rise to great challenges, when we rise together.

Our clients are paramount to our mission.
In a year when many faced financial difficulty and uncertainty, 
we returned over $20 million in direct premium relief through 
our Reduced Driving Refund, in addition to a wide range of 
financial relief measures. We also enhanced and accelerated our 
digital offerings during physical distancing to ensure we could 
service clients during lockdowns, and expanded our financial 
solutions with mutual funds under The Co-operators brand.  
Of course, we faced challenges along the way. Unprecedented 
circumstances led to high call volumes and disruptions to client 
service in the first half of the year. Through it all, we pressed 
forward with a mindset of continuous improvement.

Our co-operative identity guides us.
Strong, sustainable communities lead to more resilient 
individuals. In 2020, we contributed over $22 million to 
charities and non-profits to support Canadians through 
exceedingly difficult and uncertain times. We also allocated 
over 20 per cent of our total invested assets to impact 
investments, over $2.4 billion in 2020. These investments  
help de-risk our economy and communities by funding  
climate solutions, cleaner energy systems, medical research, 
food security, mental health supports and much more.

Our financial strength propels us forward.
2020 was marked by significant market lows and uncertainty, 
followed by record-breaking highs. While our co-operative endured 
significant challenges due to the pandemic, our capital position is strong, 
resulting from positive investment performance, operational efficiency 
and solid underwriting performance. Through our financial stability,  
we can further invest in our clients’ financial security, and in the 
resilience of our communities.

Our people are our greatest strength.
We set our people up with remote and flexible work arrangements and 
mental health supports to help them navigate the challenges of 2020, 
while fostering a culture of high-performance to deliver for clients and 
communities. We also looked inwards at diversity and inclusion in our 
co-operative, and are committed to doing the work required to become 
a diverse and inclusive organization, remove barriers and biases that 
exist in our co-operative, and help dismantle systemic racism.

Our founding purpose endures.
We exist to provide financial security for our members, clients and  
our communities. For the complex challenges we face today, we are 
poised to develop co-operative solutions. We can reach across sectors 
and political divides to address inequality, bridge gaps, and meet ill-met  
and unmet needs. We can embrace our values, identity and talents – 
now, more than ever – to co-operate with clients, members and 
communities. Through this collaborative action, we can build a  
more sustainable, resilient world.

Robert Wesseling 
President and Chief Executive Officer, 
The Co-operators Group Limited

10  The Co-operators

Our world in 2020

The value we create for our members, 
clients and communities is closely 
connected to the social, environmental  
and financial dynamics of our time. As the 
world undergoes rapid change, we are 
poised to anticipate, respond, and adapt  
to emerging issues and trends in order to 
stay relevant and effective.

The COVID-19 global pandemic
Global and local uncertainty and volatility caused by the COVID-19 pandemic had significant and varied 
impacts on our co-operative, as well as on our members, clients and communities. Immediate threats 
to physical health, an increase in deaths and hospitalizations, government-issued lockdowns, 
business interruption, financial insecurity as a result of widespread layoffs and unemployment,  
and lingering mental health impacts were exceedingly significant challenges that defined 2020. 
Many of the impacts felt by our organization are highlighted throughout this report, including how 
we adapted our strategy, governance and operations; how we supported our clients, members and 
communities; and how we adapted our work culture and environment to keep our communities, 
employees, Financial Advisors and other client-facing staff healthy and safe.

2020 Integrated Annual Report  11

Systemic racism and inequality
Racism and inequality faced by marginalized communities, including Black, Indigenous and  
other Persons of Colour within our society were highlighted with the Black Lives Matter movement,  
Indigenous rights movement, and an increased need for efforts towards Truth and Reconciliation  
in Canada. While these pressing human rights issues were brought to the forefront in 2020, they  
are long-standing and systemic, and require our urgent attention, commitment and meaningful action. 
Our support for Black Lives Matter and the strategies and actions we’re undertaking to address systemic 
racism and foster a more diverse and inclusive organization are outlined in the “Workforce Capability” 
section on page 80.

Climate change
Increasing trends of frequency and severity of climate-related catastrophes such as flooding,  
wildfires, and extreme weather events remain top of mind, especially in the context of a pandemic,  
when cascading catastrophes pose a significant risk to the financial security of Canadians and  
our communities. Climate change is pervasive and escalating, and requires urgent and co-ordinated action. 
Throughout this report, we discuss our strategy and approach in response to a changing climate. For a 
consolidated and comprehensive view, read our TCFD report on our website at cooperators.ca/reports.

The rise of virtual work
Workplaces in 2020 looked significantly different than they did just one year ago. Conditions stemming  
from the COVID-19 pandemic led to an unprecedented shift away from in-person engagement and 
interactions with clients and business partners. By necessity, an expansion of online, remote and 
flexible work arrangements redefined boundaries between people’s homes and workplaces. This has 
impacted how organizations foster positive work culture and opened up conversations on how best  
to foster productivity, collaboration and positive work-life balance. The ways in which we’ve adjusted 
our operations, resources and culture are described on page 87.

Other issues and trends
There are ongoing and escalating issues and trends, including unknown and potentially significant  
ripple effects from the pandemic in the years to come, that we continuously monitor, which have guided  
our strategy and approach to providing solutions to Canadians and our communities. Rapid technological 
developments and disruptions in the automotive industry, the increased digitization and customization  
of the client experience, increased cyber security risks, an aging population, growing economic inequality,  
and more are examined, both in terms of the risks they pose and the opportunities they present.

12  The Co-operators

How we understand, anticipate and 
manage risks

We seek to understand the risks and opportunities in the world around us to foster transformation in areas 
of our strategy, operations and decision-making. Doing this effectively will serve to meet the needs of our 
members, clients and communities over the long term.

Our risk appetite
Our risk appetite defines the types and amount of risk we are willing and able to responsibly accept, while earning 
an appropriate return and fulfilling our strategic goals. Our risk appetite describes the risks we will avoid, the risks 
we are prepared to take on, and the limits we place on those risks. We develop and establish our risk appetite 
through a dynamic and iterative process that requires ongoing dialogue throughout our organization.

Our risk universe 
We categorize the top risks we monitor and manage through our risk universe.

1. Investment and financial risks
Includes credit risk, market fluctuations in terms of equity markets, interest rates and foreign 
exchange, and liquidity risk.

Top Risk in 2020: Equity market volatility 
As a co-operative, we have limited access to capital. We need to ensure that our capital is both 
protected and working for us as efficiently as possible. Volatility in equity markets can have a 
significant negative impact on our capital levels and our regulatory capital ratios.

In 2020, alongside the unprecedented market impact from the pandemic, we closely monitored 
and evaluated our equity market risk tolerance and were prepared to execute on a variety of 
mitigating strategies as needed.

We also recognized and examined the potential downside risk to our regulatory capital ratios 
from rising interest rates in an inflationary environment.

2. Insurance risk
Includes risk of financial loss arising where claims and/or benefits paid are higher than expected 
when the risk was initially priced. This includes exposure to catastrophic perils that would 
impede our ability to do business, including climate-related catastrophes. It also includes risks 
related to our life, health and travel insurance lines of business.

Top Risk in 2020: Extreme weather and climate change
The risk that our property insurance products fail to remain affordable over the long term  
as a result of our inability to mitigate climate-change risks and offer innovative sustainable 
insurance solutions.

We continue to signal the importance of addressing climate-change risks and creating 
sustainable products. Significant investments have been made in research and development by 
our Climatic Hazard Research team to provide strategic insights based on advanced modelling, 
and analytics including the quantification of our portfolio accumulations across regions.

2020 Integrated Annual Report  13

3. Operational risk
Includes risks to business continuity and resilience, risks stemming from global issues, risks associated with 
executing on projects effectively, risks of legal and regulatory compliance, risks associated with technological 
gaps and data security, and more.

Top Risk in 2020: Workforce agility and resilience
The risk that we fail to foster a resilient and agile workforce that embraces transformational change and aspires 
to a continuous improvement mindset. This includes setting efficient processes, enabling technology and 
overcoming project management complexities.

We are strengthening our Operational Risk Management program with a targeted focus on our control 
environment, in part through a monthly process of reporting project and execution issues related to our 
strategic initiatives. Senior management continues to drive the importance of executing effectively and 
communicating potential consequences to customers and stakeholders.

4. Strategic risk
Includes risks of not understanding client preferences and behaviours, risks posed by changes in the 
competitive market, and risks presented by business landscape changes.

Top Risk in 2020: Shifting client preferences and behaviours
Social expectations for products, services and digital purchasing preferences are shifting quickly and 
significantly. This shift is driving an accelerated pace of technological change and product/service re-design.  
If we fail to adequately respond in a timely manner to these transformational changes, it could inhibit our 
ability to deliver on our strategic priorities.

We engage in regular dialogue with our key stakeholders throughout the year to understand and respond to 
issues that are important to them, and to ensure our strategy and plans adequately anticipate, address and 
solve for these challenges. We have committed significant resources to developing the service tools to be a 
leader in client engagement.

5. Reputation risk 
The risk resulting from activities, decisions or actions taken that impairs our integrity in the community.

Top Risk in 2020: Cyber security risk
The evolving nature of sophisticated cyber attacks globally are growing, putting us at increased risk if we do 
not stay current in addressing vulnerabilities. Data privacy breaches could result in disruption to our clients and 
can materially impact the company in terms of financial losses and reputational impacts.

A significant investment has been made in recent years to modernize our technology platforms, to protect 
against cyber vulnerabilities, while at the same time leveraging new technologies to provide a much higher 
level of service and product adaptability and affordability to our clients. 

We have partnered with leading cyber security firms giving us real-time access to cyber threat intelligence 
blogs, feeds and regular dialogues to discuss threat actors and activity. Our Center for Security Operations 
integrates this intelligence into our incident and activity monitoring tool for prevention, early detection,  
and for strengthening our mitigating response strategies.

14  The Co-operators

Our enterprise risk  
management process

Ensuring that we continuously and effectively balance the risk-reward trade-off while remaining consistent  
with our co-operative vision and values preserves our ability to operate within our company’s overall appetite 
for risk. To do so, we use sophisticated modelling to set robust risk-based capital targets, which are essential  
to our strength and our clients’ financial security. Managing risk is viewed as a shared responsibility of business 
lines across the organization, and is an accountability resting with employees across our co-operative.

In addition, our enterprise risk management (ERM) team undertakes an annual structured and integrated 
assessment to independently identify key risk factors that may impact our ability to achieve our strategic goals. 
The results and discussion stemming from this inform our business and strategic planning process, operations 
and decision-making. In addition, with the support of ERM’s capital modelling team, we annually evaluate our 
capital management plans alongside our evolving risk profile to ensure we have the appropriate capital levels 
we need to manage the risks we are willing and able to responsibly accept.

1. Identify
Risks are identified 
through internal surveys 
and discussions from  
all departments in  
the enterprise.  
Through environmental 
scans, emerging risk 
surveys and external and 
community engagement, 
we identify new and/or 
uncertain risks.

3. Quantify
We quantify risk exposures 
using various measures,  
models and tools, 
including stress-testing.

2. Assess
We rank the top risks, 
and assess emerging 
risks and their potential 
impact. We consult with 
internal risk advisors for 
input on plans to manage 
these risks and insight on 
how this risk is trending.

4. Monitor and report
Our ERM team and 
the Management Risk 
Committee continuously 
monitor and regularly 
report on these risks 
to various internal and 
external stakeholders, 
including the Board’s 
Risk and Compensation 
Committee and  
external regulators.

2020 Integrated Annual Report  15

COVID-19 Spotlight

Modelling risks through  
scenario planning

The global pandemic significantly impacted the risk appetite of our industry and of  
our organization, exacerbating and reshaping many of the risks we manage in our  
risk universe. In addition, the epidemiological possibilities of how the pandemic would  
play out was and continues to be uncertain. Predicting if and when the curve could  
be flattened, timing of a second wave, or multiple waves, potential concurrent market 
corrections, and vaccine development, all put a strain on the risk budget of our 
co-operative, and indeed, on all Canadians. 

To ensure The Co-operators was prepared for the range of possible epidemiological and economic market outcomes  
in the short-term and over the planning horizon, we worked with our modelling and planning teams to understand, 
anticipate and prepare for the implications of a U-shaped (moderate return to normal), prolonged U-shaped 
(delayed return to normal), W-shaped (second wave), and L-shaped (long protracted) recoveries. (Graph illustrations 
are adapted from The Globe and Mail.) 

U-shaped recovery

 Prolonged U-shaped recovery

W-shaped recovery

L-shaped recovery

100

90

80

70

100

90

80

70

100

90

80

70

100

90

80

70

2019

2020

2021

2019

2020

2021

2019

2020

2021

2019

2020

2021

Scenario planning details included:

•   Epidemiological description (e.g., likelihood of vaccination, provincial health protocols,  

government shut-downs)

•   Economic conditions (e.g., depth of market correction, duration or time to GDP stabilization,  

level of government financial intervention) 

•   Client impacts (e.g., changing behaviours, debt/wealth, spending) 
•   Organizational impacts (e.g., productivity, new business, claims, service levels, capital,  

and expense management initiatives)

A list of ongoing uncertainties was recognized and integrated into the planning process (e.g., change in virus 
properties, the role of asymptomatic individuals, true infection rates and immunity, reactions of clients,  
public policy responses). This framework was used to support senior management in actioning next steps.

As conditions evolved, multiple rounds of stress testing exercises were developed and refined, including modelling 
out a worst-case scenario. Planning required an agile approach in preparing an overall framework with playbooks 
and protocols. Each scenario playbook included immediate next steps with individual leader accountabilities and 
the required pace of execution as conditions change.

This framework was used by senior management to identify and implement next steps while actively managing 
the changing risk landscape.

16  The Co-operators

Our strategy: A bridge to the future

Our strategy was designed to navigate risks and seize opportunities presented by occurring, emerging  
and anticipated issues in our world. We know that COVID-19 and future pandemics, climate change,  
the automation of transportation, shifting demographics, economic uncertainty, technological disruption 
and other drivers of change will continue to alter our operating environment. Across our group of 
companies, the needs of our members and clients are quickly evolving in a world of persistent change, 
volatility and uncertainty, and the pandemic has only added complexity and accelerated the time horizon  
of change. Our 2019 to 2022 strategy was developed with rapid change in mind, to navigate significant 
challenges in our midst. If successful, it will be the bridge that carries us forward, providing a smooth 
transition to a more sustainable, resilient future.

Championing a long-term vision  
for sustainability
Our strategy is both designed and carried out through a lens 
of sustainability, which we view as a vital piece of who we are, 
how we work, and what we deliver. Enabling and maintaining 
conversations on sustainability topics is key to delivering on our 
vision of being a catalyst for a sustainable society and achieving 
our mission of providing financial security for Canadians and  
their communities. In addition to our four-year strategic cycle,  
we are working towards a set of 2030 Enterprise Long-term 
Goals intended to lay the groundwork for a more sustainable, 
resilient future.

Our 2030 Enterprise Long-term Goals  
were developed to …
•   Inform and influence by contributing to reducing our 

stakeholders’ risk exposure and increasing their prosperity 
through our continuous engagement and influence. 

•   Incentivize Canadians and their communities toward a more 

sustainable and resilient society. 

•   Invest our assets with the objective of helping Canadian 
society realize positive change to risks and become  
more sustainable.

A full description of how we will achieve our long-term goals  
can be found online at cooperators.ca.

2020 Integrated Annual Report  17

The Co-operators 2019 to 2022 strategy
Our 2019 to 2022 corporate strategy contains five strategic focus areas: Client Engagement, Co-operative Identity, Competitiveness, 
Create the Future, and Workforce Capability. Despite the volatility experienced in 2020 due to the COVID-19 pandemic, we are 
confident that the fundamental pillars of our strategy remain sound and that they will continue to navigate us successfully forward.  
For how we’ve adapted our strategy in the midst of the pandemic, see page 18.

Client Engagement
We will be the leader in 
client engagement within the 
financial services industry.

We will ensure that the client is at the centre of our decision-making and solution 
delivery, and provide a consistent and seamless client experience across all 
interaction points. We will offer advice and solutions for holistic financial security,  
while continuously working to understand client needs and preferences.

We measure Client Engagement through customer satisfaction surveys, client growth 
and digital engagement and adoption.

Co-operative Identity
Being a co-operative is  
core to our identity and  
our business. We will 
continue to be invaluable to 
the co-operative system.

Competitiveness
We will relentlessly pursue 
operational excellence,  
which will allow us to grow 
profitably and capture  
market share.

Workforce Capability
Our people are the core 
source of our competitive 
advantage in a rapidly 
changing environment.

We will deliver relevant, compelling solutions to our member organizations and 
champion the advancement of the co-operative system. We will lead with initiatives 
to address Canadians’ unmet economic, social and environmental needs, and build 
their resilience. We will integrate co-operative and sustainability principles in all 
areas of our business.

We measure our Co-operative Identity through co-op sector support and member 
engagement, community contributions, our carbon footprint, and impact investing.

We will modernize products and services to align with changing client needs,  
while focusing on collaboration and operational efficiency. We will invest in our core 
capabilities, including the use of data and analytics, and partner with like-minded 
organizations to provide competitive, holistic offerings to a diversity of clients.

We measure our Competitiveness through top line growth in key business lines, 
efficiency ratios and profitability performance, and our strategic partnerships.

We will empower an adaptable workforce by identifying and removing barriers to 
achieving a diverse, inclusive workplace. We will develop, attract and retain the 
brightest and best people, while strengthening our culture of innovation.

We measure our Workforce Capability through engagement surveys,  
mental health indexes, diversity and inclusion metrics, and employee  
and Financial Advisor development.

Create the Future
The business landscape is 
changing, and we need to  
be ready. We will explore and 
invest in far-reaching new 
business models and capabilities 
to secure future success.

We will prepare the organization for industry transformation by developing  
and experimenting to create innovative solutions and new business models  
that address changing client needs.

We monitor the development, adoption and performance of our emerging  
business models.

18  The Co-operators

2020 Integrated Annual Report  19

COVID-19 Spotlight

Our strategic response to an 
historic challenge

The COVID-19 pandemic was a test of our co-operative’s ability to respond and 
adapt to a rapidly changing environment. Working through our established business 
continuity plans, teams across the group of companies quickly implemented plans 
at the onset of the pandemic to move our entire workforce to a work-from-home 
environment to protect our employees and our communities.

Optimizing our operations
Once employees, Financial Advisors and client-facing staff were safe 
and set up to work virtually, we evolved our management structure 
and developed an Operational Optimization Committee to accelerate 
our ability to deliver on our strategy. We quickly reinforced our 
technological capabilities to ensure the entire organization could be 
online and productive, to ensure a larger proportion of our clients could 
be supported online. We also developed new policies and guidelines to 
ensure employees personal circumstances could be accommodated 
while maintaining work-life balance and productivity.

•   We re-prioritized our business plan for 2020 to ensure we focused 
on the most critical work, while ensuring we managed our capital 
effectively during early periods of uncertainty

•   We redeployed staff to account for changes in operating 

requirements resulting from COVID-19

•   We implemented remote phone systems to ensure that 

our clients had direct and secure access to their Financial 
Advisors working from home

•   We increased financial benefits available to staff to support 
meeting their needs in working remotely through a personal 
$500 spending account in 2020 

•   We created safe, in-office work options for our Financial 
Advisors and employees through the implementation of 
strong safety controls, in line with regional guidelines.

20  The Co-operators

2020 Integrated Annual Report  21

Creating value together

Through financial and risk management advice, products, investments and 
partnerships, we provide solutions to meet the evolving needs of our members, 
clients and communities. Over time, these solutions lead to positive impacts  
and outcomes that improve both short-term and long-term financial security, 
sustainability and community resilience, in a virtuous cycle that increases  
our collective prosperity.

Stakeholders
Our stakeholders are the people for whom we create value: 
our clients, members, communities and the co-operative sector, 
and our employees and Financial Advisors. These groups are 
interconnected and interdependent, among one another,  
and with the issues and trends that impact us all. 

Inputs
Our clients, members and 
communities provide us with the 
money, insights, partnerships 
and resources we require to 
operate our business and develop 
products, services and solutions 
to meet their needs.

Outcomes and 
impacts
The relationships we forge with 
members and clients, the products 
and services we develop, and the 
ways we invest build long-term 
positive environmental, social and 
financial impacts and outcomes 
for our stakeholders and the 
broader society.

Outputs
We provide financial solutions and 
advice, pay claims to protect our 
clients’ financial security, invest in 
our communities, and provide 
financial, environmental and  
social value for our stakeholders.

A positive cycle powered by our stakeholders 
We’ve highlighted some examples of how our value creation cycle works from the perspective of our clients, members, communities and our 
workforce. From each stakeholder group, The Co-operators receives a variety of inputs, which enable us to provide tangible outputs that meet 
their needs. If we are successful, these outputs lead to positive outcomes and impacts, which then sustain the inputs that keep the value 
creation cycle moving.

Our clients

Inputs

Outputs

Outcomes

Impacts

Client premiums
$4.85 billion in direct  
written premium

Financial protection
$2.04 billion in claims  
and benefits paid

Clients have their financial 
needs covered when they need 
it most

Our advice, products and 
services lead to client trust  
and strong brand reputation

Our clients have financial 
security and peace of mind

Clients feel they have secure 
financial futures and have  
a resilient mindset

Our members

Inputs

Democratic governance
45 member organizations 
send 123 delegates from 
across Canada to govern  
our organization

Outputs

Outcomes

Impacts

Financial protection
$14.6 million in Member 
Loyalty Program payments

We build lasting,  
positive relationships  
with our members

98% Member  
Relationship Index

Together, we help to uphold  
a thriving co-operative sector  
in Canada 

The success of the co-operative 
business model contributes  
to a more democratic  
Canadian economy

Canadian communities and the co-operative sector

Inputs

Outputs

Outcomes

Impacts

Insights into unmet needs in 
communities across Canada 

Our community partners  
help uncover environmental, 
social and economic needs 
that require solutions

Community investments
5.3% pre-tax profit donated to 
support charities and non-profits

A larger, more equitable 
proportion of Canadians 
have access to mental 
health supports, healthy 
environments, and meaningful 
work and employability 
opportunities

Canadian communities are 
more sustainable and resilient

Employees and Financial Advisors

Inputs

Outputs

Outcomes

Impacts

Time and work effort
Our people work to deliver on 
our mission

Growth and development
An average of $568 per 
employee spent on training  
and development

We attract and retain top talent

93% employee retention rate

Our employees feel part of an 
equitable, engaged society, 
whose citizens have equal 
opportunities to grow and  
realize their potential

22  The Co-operators

Highlighting our co-operative governance

We are a purpose-driven organization focused on building financial strength that enables us to meet the 
current and future needs of our members, clients and communities. This differentiates us from other financial 
services organizations that are driven to maximize quarterly profits for shareholders. Our co-operative 
governance, through our member organizations and our Board of Directors, keeps us oriented to our 
purpose and aligned to the co-operative principles that guide us.

Democratic governance structure
We are governed by a group of co-operatives, credit union centrals, representative farm organizations and like-minded organizations. 
Together, we deliver broad benefits to members, clients and communities. Through insights, expertise and democratic governance,  
our members keep us oriented to our purpose and the stakeholders we serve.

Our 45 members appoint a total of 123 delegates, who nominate and elect 22 directors that make up our Board of Directors through a 
“one member, one vote” democratic principle. The directors of The Co-operators Group Limited are independent from the management and 
operation of the business, and there is no link between director compensation and our company’s performance. You can find profiles of our 
directors and committee mandates of our Board on our website at cooperators.ca/about-us.

The Co-operators Board of Directors is responsible for key governance activities, including:
•  ensuring the organization’s financial viability 
•  articulating the mission, vision and values 
•  setting the strategic direction and monitoring performance 
•  the appointment, selection and performance management of the president and CEO 
•  ensuring The Co-operators maintains a leadership role in the insurance industry and co-operative movement.

2020 Integrated Annual Report  23

COVID-19 Spotlight

Governing through  
unprecedented times

Amidst the limitations and constraints presented by the pandemic, our Board, 
members and management team seized opportunities to adapt and ensure that  
good governance was prioritized in challenging times.

In the early stages of the crisis, we made the decision to postpone the annual general meeting (a first in our 
75-year history) to ensure it could be conducted virtually. Holding a virtual AGM required an amendment to 
our by-laws, which was approved by our membership. Later in the year, we also held a virtual special meeting 
of members to ensure all governance activities were completed. In addition, the Board assessed its own 
governance structures and approaches to ensure The Co-operators was being effectively governed in the 
COVID-19 environment.

A shift to virtual governance
Transitioning to a fully virtual engagement model, all meetings and business were conducted online to ensure 
the health and safety of our members, directors, staff and our communities. Through this virtual model, 
we increased the frequency and focus of Board and committee meetings to ensure a heightened focus on 
governance, overall strategic and financial performance, new and emerging risks, and any member issues  
or concerns.

New Board committees for a new operating environment
While capital oversight is an ongoing and regular practice of the Board, we formally established an ad hoc 
Special Capital Committee with the mandate to monitor the capital strength of the organization. In addition, 
a Management Governance Committee was established, with the mandate to provide enhanced support to 
the Board and its committees to ensure that our governance processes and structure are aligned with the new 
operating environment.

24  The Co-operators

Governance performance

Our member delegates and Board of Directors bring key insights, diverse perspectives, skills and 
knowledge to our governance tables. We continuously work to improve our governance to ensure  
that our Board remains relevant and effective, and well-positioned to govern our organization.

Evolutions in our democratic structure
At least once every 10 years, our organization performs a Democratic Structure Review (DSR) process to  
ensure our governance structure remains representative of the co-operative sector in Canada, and that  
we remain relevant in terms of continuing to meet our members’ needs. This process, led by our Board  
of Directors, includes extensive member consultation, produces valuable member insights and input,  
and contributes to the evolution of our democratic governance structure.

In 2020, timelines to complete the DSR were postponed due to COVID-19 and the need to move our  
annual general meeting online. As a result, we held a special meeting of members in November, where all 
members participated. During this meeting, we presented a report of the 2019 DSR, where members  
passed by-law amendments that resulted from the review. Evolutions to our governance, to be considered  
in 2021, included:

•  our delegate mentorship and training programs
•  director term limits, director nomination and election process
•  language of governance (including enhanced support for francophone directors)
•  number and duration of Board/committee meetings 
•  turnover and succession planning for key Board positions

Embedding sustainability and climate risk into our governance
Each year, the Sustainability & Citizenship Committee of the Board meets with the president and CEO,  
the Board chair, and select vice-presidents across the group of companies, to discuss progress toward our 
sustainability embedment, challenges and future plans. The process of understanding climate risk, which is 
integral to these efforts, is overseen by the Sustainability & Citizenship and Risk & Compensation Committees, 
which typically meet annually (2020 being an exception due to the pandemic), and have amended their terms 
of reference to include monitoring climate-related issues. To build additional capacity around the Board table, 
climate-related knowledge and skills are included in the Board Skills Matrix. 

Challenge

Deepening diversity and inclusion in our governance
We have surpassed our target of 30 per cent representation of women in our board governance, towards our longer-term goal of 
achieving gender parity on our Board and in our delegate pool. In addition to continuing to increase the representation of women in 
our governance, we have much further to go to ensure that a diversity of voices are present and well-represented in our governance 
structures. In the fall, the Board participated in a workshop with the Canadian Centre for Diversity and Inclusion (CCDI), a group  
with a wide range of experience working with a diverse cross-section of Canadian businesses. CCDI has been working with  
The Co-operators as part of our Diversity and Inclusion strategic initiative, which is described on page 80.

2020 Integrated Annual Report  25
2020 Integrated Annual Report  25

Governance spotlight

Learn more about our Board of Directors and member organizations.

Topics presented at  
Board Education Day

•  International Financial Reporting Standard 17
•  Cybersecurity & IT Auditing
•  Diversity & Inclusion in Canadian Workplaces
•  The Co-operators Diversity & Inclusion Journey
•   Legal Privilege, Conflict of Interest &  

Directors’ Duties

Women delegates 
in each region

British Columbia: 63%
Alberta: 42%
Saskatchewan: 54%
Manitoba: 50%
Ontario: 16%
Quebec: 22%
Atlantic: 26%

Target: 50%  
in each region

Member organization sectors represented

22 

Directors

•   Age ranges: 
 <45: 1 
45‒49: 0 
50‒54: 4 
55‒59: 5 
60‒64: 3 
65‒69: 4 
>70: 5

•   Between them, 

our Directors have 
over 650 years of 
experience in the 
co-operative and 
credit union/caisse 
populaire sectors

8

38%
Agriculture

31%
Service

18%
Finance

7%
Retail/
Consumer

4%
Health

2%
Labour

Number of Directors 
with a professional 
designation

45Member  

organizations

123Delegates

7Regions

Represented  
across Canada 

•  British Columbia
•  Alberta 
•  Saskatchewan
•  Manitoba
•  Ontario
•  Quebec
•  Atlantic

Board committees:

Audit, Corporate Governance and Conduct 
Review, Member and Co-operative Relations, 
Risk and Compensation, Sustainability and 
Citizenship, and the ad hoc Special Capital 
(developed in 2020 in response to COVID-19)

33

Number of days  
Directors spent  
in individual training 
and development

Board composition

15 Men
7 Women
7 French speaking
2  First Nations, Inuit 
0 Visible minorities

or Métis

32%%Women on the Board

2019: 32% 
2018: 27%

Target: 30% by the end  
of 2020; 50% by the  
end of 2025

26  The Co-operators

2020 Integrated Annual Report  27

Keeping our clients in focus

Strategic focus area: Client Engagement

Our group of companies supports a diversity of clients with unique needs. 
Whether serving Canadian households, co-operatives, businesses and 
farm operations, credit unions or investors, we are driven in our mission to 
provide clients with financial security. Through insurance, group benefits, 
wealth planning, and investment advice and solutions, we support our 
clients to make informed decisions that build their long-term resilience 
and well-being.

We strive to be the leader in client engagement within the financial 
services industry. To engage our clients effectively, they must be the 
focus of our decision-making and solution delivery. They must be 
provided with a consistent and seamless client experience wherever  
and however they wish to engage with us. And we must continuously 
work to understand their shifting needs and preferences, to stay relevant 
and competitive in a world of rapid change.

28  The Co-operators

Engaging our clients online

We’ve focused our digital transformation on delivering a seamless experience for our clients as well as our 
Financial Advisors and other client-facing staff. Driving this work forward is our desire to provide a market 
leading experience aligned to the financial services industry through a highly personalized, guided experience 
that helps build our clients’ resilience – both in terms of financial management and protection – in innovative 
and dynamic ways that differentiate us in the market.

Strategic Performance Indicator

Percentage of households that have signed  
up for Online Services

43%

2019: 25%
Target: 40% by the end of 2022
Status: Above expectations

Number of Home and Auto transactions completed online

477,995

2019: 368,954

Growth in the above metrics demonstrates our effectiveness in maintaining strong client relationships online, and the willingness for 
clients to put their trust in us within digital spaces.

2020 highlights
Accelerating towards our digital targets 
As virtual and online interactions increased during the COVID-19 pandemic, 
digital offerings became a necessity for doing business. Throughout the crisis, 
we focused on delivering our digital capabilities to ensure we could serve clients 
despite in-person restrictions. By the end of June, we surpassed our 2020 goal, 
and by the end of the year we surpassed our 2022 target. As client needs and 
preferences continue to shift, we are focused on the utilization of and engagement 
with our digital capabilities to stay competitive.

Adding to our online suite of self-serve options 
Adding online self-serve options allows our clients to easily adapt their Auto 
coverage whenever they like, ensuring it’s flexible and tailored to their specific needs. 
These options also free up client-facing staff and reduce call wait times, which enables 
staff to focus on providing value-add advice to clients. In 2020, we made it possible 
for clients to temporarily or permanently remove drivers and vehicles from their 
policies, and to modify their coverage or endorsements online to fit their changing 
needs in real time.

Prioritizing the security of clients’ personal information in digital spaces
We enforce a rigorous commitment to the privacy and protection of personal 
information entrusted to us by our clients. In support of this responsibility, we maintain 
appropriate policies and procedures for the protection and use of client information, 
we develop security controls aligned with current and emerging practices and we 
monitor security safeguards. For more on how we educate for cyber security among 
employees and Financial Advisors, see page 90.

Challenge

Securing capacity  
to expand online
While online client engagement  
and adoption increased in 2020,  
our business encountered challenges  
at the height of the pandemic,  
including temporary budget 
restrictions, time needed to bring 
remote work capabilities to full 
capacity, and an adjustment from 
in-person to fully virtual work 
environments. These impacted our 
ability to scale at pace with the rapid 
shift that occurred in client 
preferences and behaviours  
during the lockdown. We have  
since re-prioritized our digital 
transformation and are focused  
on revamping online platforms  
and adding more transactional 
capabilities for clients.

OUR STORIES

Driving client engagement 
through digital evolution

We’re working to offer seamless digital capabilities  
to optimize the client experience, ensuring we can  
meet their needs and preferences regardless of  
how and where they choose to do business with us. 
Our digital transformation has three primary goals –  
to deliver simple, easy-to-use experiences for our 
clients and Financial Advisors, to support our growth  
in the advice-based areas of our business, and to  
help increase our operational efficiency to prepare  
for the future.

2020 Integrated Annual Report  29

“To continue leading the industry in client engagement, 
we are embarking on a journey to deliver best-in-class 
digital experiences. Through our digital offering,  
we intend to guide clients through a highly personalized 
experience based on a close understanding of their 
evolving needs. As we build online relationships, 
capturing data and insights along the way, we can offer 
relevant advice and services to clients when they need it. 
We can also save our clients valuable time by guiding 
them to online services when they need to make 
simple policy changes.”

– Emmie Fukuchi, 
EVP and Chief Digital and Marketing Officer, 
The Co-operators.

Pictured: Emmie Fukuchi

30  The Co-operators

Bringing peace of mind in difficult times

The benefits of insurance are made real when we deliver on the claims promise at the heart of our client 
relationship. When our clients’ financial security and wellness are threatened by events covered by their 
policies, we are there to pay claims and benefits that provide peace of mind so they can focus on taking 
care of what matters most.

Claims and benefits in 2020

Total amount paid in claims and benefits 
to clients in 2020

Claims/benefits paid by type

$2.04 billion

2019: $2.15 billion
2018: $2.12 billion

100%

Property damage (42%)

Collision repairs (24%)

Injuries (16%)

Death and disability (10%)

Other (5%)

Medical and dental (3%)

What causes  
property damage?

Fire (36%)
Water (28%)
Wind/hail/ice (17%)
Theft /vandalism (10%)
Other (9%)

2020 highlights
Innovations in our claims experience 
To successfully engage our clients, our claims experience must be seamless and aligned with client needs  
and preferences. As part of our efforts to continuously improve the claims experience, we introduced OneSpan, 
which enables clients to provide digital signatures on documents and forms, and a direct windshield-chip-repair 
process that helps to get clients back on the road sooner.

Keeping clients informed and up to date through online services 
During the height of lockdown, client preferences and behaviours changed significantly. As a result, online services 
has become increasingly crucial in our ability to deliver a strong and seamless client experience. In 2020,  
we enhanced our clients’ ability to track the progress and status of their Auto and Home claims using Online Services, 
through automatically generated status updates to keep clients informed from beginning to end.

Challenge

COVID-19 impacts on client service response times in claims
We aimed for a seamless and customizable claims experience throughout the pandemic; however, the Claims Client Care 
Response Centre saw a significant increase of up to 30 per cent in call volumes, which resulted in an overall decrease in client 
service levels. Service levels significantly rebounded during the third and fourth quarters.

2020 Integrated Annual Report  31

COVID-19 Spotlight

The impact of the pandemic on 
Auto claims

COVID-19 changed Canadians’ commuting experience, and fewer cars on the  
road in April and May meant fewer collisions. As people drove less and driving 
behaviours changed, trends in Auto claims demonstrated a decrease year over year.

While the frequency of Auto claims was down overall in 2020, we experienced challenges in our injury claims  
portfolio causing an increase in unfavourable claims development. In addition, delays in treatment, medical 
assessments, litigation and dispute resolution processes as well as increased legal involvement will impact future 
injury claims costs.

In 2020, we set aside more than $35.0 million in direct relief measures through our Reduced Driving Refund, 
which provided a 15 per cent refund on eligible auto premiums paid between April 1 to May 31, with sign-up ending 
in December. As at December 31, 2020, $20.3 million in direct relief was returned to eligible policyholders who 
registered for the refund. The remaining unclaimed Reduced Driving Refunds were reinvested into communities 
across Canada, prioritizing the support of vulnerable and marginalized Canadians experiencing increased financial 
and social challenges in these uncertain times. See page 52 for details on our community support. 

The Reduced Driving Refund was one of many initiatives and actions we took to provide financial relief for our 
clients throughout the COVID-19 crisis. The Reduced Driving Refund was an initiative offered to all eligible clients, 
including those who also elected to change their policies to reflect their new commuting habits.  For more details 
on the other financial relief measures we offered in the midst of the pandemic, please see page 38.

32  The Co-operators

Claims solutions and innovations

We bring our co-operative values, client-centric approach and innovative mindset to the claims journey, 
offering clients loss prevention solutions, resolving claims through a panel of client volunteers, and helping 
clients rebuild with sustainability in mind.

A pilot to monitor farm fire hazards
According to the Canadian Farm Builders Association, more than 40% of farm 
fires are caused by faulty electrical systems. In partnership with PrevTech, we have 
introduced an electrical monitoring system as part of a pilot program in Ontario 
and Quebec. The system monitors the stability of a farm’s electrical network and 
provides notifications via text or email. These notifications identify malfunctions 
that can be proactively addressed, avoiding downtime and potential fire hazards.

Our claims guarantee
Clients can contact us, identify their loss, assess their damages and premium impacts 
before deciding if they want to pursue a claim. If they decide not to, that decision 
does not affect their policy. Some exclusions may apply. You can find full details of our 
claims guarantee on our website at cooperators.ca/claims.

A client perspective to settle claims
The Co-operators Service Review Panel empowers a panel of client volunteers in 
dispute-resolution cases, with the panel working collaboratively to determine the 
fairest outcome. The Co-operators is bound by the panel’s decision, but the client 
still has the right to pursue external avenues of appeal. The only one of its kind  
in Canada, this panel is an embodiment of our co-operative difference within  
the industry.

Sustainable claims solutions
Following a claim, we supply a list of “green” vendors, contractors and repair 
shops that are committed to energy conservation, emissions reduction and more. 
This ensures that clients have the option of rebuilding with sustainability in mind.

Service Review Panel

47Total number 

of appeals  
in 2020

6
Agreed  
with client

37
Agreed  
with us

4
Reached a 
compromise

2020 Integrated Annual Report  33

“My history volunteering with the  
Service Review Panel has confirmed the reality 
that this organization sets the bar of excellence in 
client satisfaction. I have had the opportunity 
first-hand to witness the integrity of delivering a 
fair outcome to the client. The trust relationship is 
paramount for The Co-operators and they 
demonstrate their commitment through this panel. 
I am proud to have the opportunity to serve and it 
has been my privilege to represent other clients.”

– Service Review Panelist

OUR STORIES

Empowering clients to help 
settle claims

Now in its 30th year, The Co-operators Service Review 
Panel was launched to connect directly with Canadians 
to help resolve client concerns. The panel is made up of 
volunteer clients, who aren’t insurance experts and don’t 
work in the industry, bringing fresh eyes and open minds 
to find fair solutions for our clients. The panel meets every 
two or three months in three regions across the country 
to discuss disputed client issues, offer insights and advice 
about client concerns, and suggest changes to how we 
deal with similar cases in the future. The panel handles 
settlements of up to $30,000.

34  The Co-operators

Climate change and the new normal  
of catastrophic events

Canadian communities and businesses are increasingly impacted by climate change. Over the last decade, 
trends in major event claims resulting from flooding, wildfires and extreme weather events show a marked 
increase in both frequency and severity. In 2020, we recorded $216.6 million in total insured losses 
resulting from major events and other significant disasters.

2020 major event claims performance

Major event total insured losses

Major event insured losses due to extreme weather

$216.6 million

2019: $111.5 million
2018: $179.5 million

85.3%

2019: 99.6%

The total insured losses associated with major events, which include 
both extreme weather events and other significant events, such as 
earthquakes and the COVID-19 pandemic.

The proportion of major event insured losses due to extreme 
weather, including heavy and/or frequent rainfall, ice, hail, wind, 
flooding and wildfires.

2020 highlights
Shining a light on climate-related risk with business intelligence
As the climate changes, historical trends become less predictive of the future. To accurately account for the 
risks we insure, we use data science and technology to continuously improve how we track, monitor and model 
climate-related risks. Through FireWatch, our tracking application, insurance teams track active forest fires daily 
through a map showing the extent and position of active wildfires. This enables targeted, real-time decisions 
that include advising nearby clients of their risk.

Helping clients build household resiliency
Through eAlerts and eReminders, we inform clients in advance of extreme weather events and other seasonal 
weather patterns that may put their property or safety at risk. In 2020, we sent over 404,000 eAlerts and 
eReminders to clients across Canada. These messages contain information on how best to prepare and protect 
their belongings to mitigate losses and stay safe. 

2020 Integrated Annual Report  35

The most significant climate-related  
events of 2020

Hailstorm (June 13, 2020)
Area of most significant impacts: Calgary, Alberta and  
the surrounding area

Total insured losses:

$73.3 million

Flood (April 26, 2020)
Area of most significant impacts: Fort McMurray, Alberta

Total insured losses:

$53.5 million

Wind/Rain event (November 15, 2020)
Area of most significant impacts: Greater Toronto Area

Total insured losses:

$14.1 million

36  The Co-operators

Advice and solutions for Canadians

Our client engagement strategy is grounded in the products, services and solutions we offer, which are 
designed to meet Canadians’ changing needs, and help them prepare and plan for their long-term financial 
security and well-being. Our solutions range from insurance protection to wealth planning and investments, 
and we deliver these to Canadians through a network of Financial Advisors that have built meaningful 
relationships in local communities across the country.

Strategic Performance Indicator

Total Client households insured

1,035,724

2019: 1,111,757
2018: 1,074,809

The number of client households shows how our growth trends over time, and the number of Canadians who place their trust in us.

* 

*Includes client households of Co-operators General, Co-operators Life and COSECO for all retail business lines.

Canadians rate us among the top of the industry

**

 ranked The Co-operators

Pollara’s 2020 InsurPoll study
Home and Auto among a sample of Canadian insurance clients. This annual study surveyed Home and Auto 
insurance clients across the country to determine the NPS for Canadian insurers. NPS is a standard measure 
of client loyalty, used by many companies across the industry. Our results provide a good indication of how we 
compare with our competitors when it comes to client engagement and reflect our commitment to providing 
exceptional client service.

 second in Net Promoter Score (NPS) for both 

-100 

0 

20 

40 

100

Auto
The Co-operators score: +30
Industry average: +13

Home
The Co-operators score: +20
Industry average: +11

R a n k e d  
R a n k e d  
22 n dn d

R a n k e d  
R a n k e d  
22 n dn d

Target: Achieve a ranking of third or above for both Home and Auto
Status: Achieved

Net Promoter Scores measure the willingness of clients to recommend us. The score is measured on a scale from -100 
(where clients are active detractors) to +100 (where clients are active promoters).

**The Pollara 2020 InsurPoll study interviews were conducted prior to the implementation of the COVID-19 physical 
distancing restrictions.

 GRI 102-44

 
2020 Integrated Annual Report  37

We engage clients in 
sustainability
We offer clients products, services 
and discounts that help them make 
more sustainable choices. Some of our 
sustainable products and services include:

Hybrid and Electric Vehicle Discount
An automatic 5% discount for clients who 
drive hybrid and/or electric vehicles in 
select provinces and territories.

Envirowise™ discount
Savings for owners of eligible Leadership in 
Energy and Environmental Design (LEED) 
certified homes. Condominium unit owners 
or tenants may also qualify for Envirowise.

Enviroguard coverage
Clients receive an additional 10%  
(up to $50,000) of their claim to  
replace damaged or destroyed  
property with more eco-friendly  
and sustainable products,  
including renewable energy and  
energy efficiency retrofits, sustainable 
building materials, and more.

Find a full list of all products and  
services with a sustainability feature  
on our website at cooperators.ca.

Revenue from sustainable 
products and services 

20.1%

In addition to the products we offer that 
promote sustainable choices, we track 
the total revenue we generate from 
products and initiatives that champion 
sustainability and resiliency. From our 
Comprehensive Water overland flood 
product to impact investing efforts 
(see page 58), we are demonstrating a 
financial return on providing solutions for 
a more sustainable economy.

2020 highlights
Flood protection for a changing world 
Floods are increasing in frequency and severity, and The Co-operators 
Comprehensive Water product is Canada’s first and only flood product to  
cover overland flooding, storm surge, and storm and sewer backup, even for high 
risk clients. Using industry-leading flood mapping, we pinpoint flood risk down to 
the individual household. In 2020, we upgraded our Ontario flood model to include 
Great Lakes storm surge. To date, 619,285 Canadians households are covered by 
Comprehensive Water.

Life insurance, made simple 
To remove barriers to accessing to Life insurance, our direct-to-consumer Life 
insurance product provides $50,000 to $450,000 in coverage through a Term 1 
Life insurance policy that can be obtained online in just 15 minutes, with no 
medical assessment. In 2020, we increased the maximum coverage amount  
to $475,000.

A new Co-operators-branded wealth experience 
In 2020, we launched Co-operators Financial Investment Services Inc. (CFIS),  
a Co-operators-branded mutual fund dealer. Through CFIS, Financial Advisors 
can now provide clients a more comprehensive suite of solutions to achieve  
their financial goals. In 2020, 385 Co-operators retail locations were represented 
by a licensed Mutual Fund Investment Specialist. Currently, there are 51,359 
active wealth management policies in place with The Co-operators, an increase  
of 5 per cent from 2019.

Challenge

Barriers to in-person advice
Life insurance is a product traditionally sold through in-person 
conversations with clients. Because of physical distancing guidelines, 
there was a need to shift how and when these conversations took place, 
moving from the kitchen table to the screen. In addition, restrictions on 
health checks, including the ability to collect medical samples, capped the 
coverage amounts of new Life insurance policies at $1 million. All of this 
limited both our growth and ability to engage clients on the Life insurance 
side of the business, which had a negative impact on our performance.

Contact centre capacity
During the pandemic, call centre volumes increased for a number of 
reasons, including the unprecedented shift away from in-person client 
engagement and an influx of clients applying for their Reduced Driving 
Refund. We experienced challenges in increasing our capacity to keep 
pace. As a result, client service levels suffered throughout much of 2020, 
with longer-than-average call wait times and delays. In response, we hired 
additional staff, and increased training to ensure service levels improved  
in the third and fourth quarters of 2020.

38  The Co-operators

COVID-19 Spotlight

Financial relief for Canadians  
in challenging times

Through the height of the pandemic and beyond, we focused on supporting clients. 
While situations were unique and dynamic, many clients faced financial and social 
disruption of their daily lives during the pandemic. We offered a range of flexible 
options available for clients who encountered financial difficulty, including:

The Co-operators Reduced Driving Refund
We offered a 15 per cent Reduced Driving Refund to all 
eligible Auto clients for the months of April and May to pass 
the benefit of claims reductions onto our clients, for which 
we set aside over $35 million. By year end, $20.3 million 
of client premiums was returned to eligible policyholders 
who registered for the refund. 

The additional $15 million in unclaimed Reduced  
Driving Refunds was redistributed to Canadian charitable 
organizations supporting community relief and recovery  
for vulnerable and marginalized Canadians impacted by  
the pandemic. 

Flexible payment options to ease  
financial pressures
Clients experiencing financial difficulties were encouraged to consult with their Financial Advisors,  
who offered a range of options, including payment deferral and extended payment grace periods  
during the crisis, and forgiveness of insufficient fund fees.

Premium relief across multiple business lines
Because driving habits changed, our clients could temporarily change their commuting status and remove 
vehicles from the road to reduce their premiums. We also made changes to ease the burden of seasonal 
property owners facing travel or social distancing restrictions, including removing some of the conditions 
around coverage for unoccupied properties.

2020 Integrated Annual Report  39

“I have had some really genuine conversations 
and been able to help people through very 
difficult times. These have led to organic 
discussions around their long-term financial 
well-being, as we all realize now how quickly 
things can change. As we worked together through 
the crisis, having the opportunity to speak to  
more clients online and over the phone has,  
in some ways, allowed for these conversations  
to happen more freely.”

– Richelle Lynk, 
Financial Advisor, Etobicoke, Ontario

OUR STORIES

Delivering holistic advice and 
solutions for Canadians in 
unprecedented times

So many of the relationships we have established in 
neighbourhoods across Canada are grounded in 
face-to-face conversations with our clients and 
communities. With physical distancing and increased 
safety measures in place throughout much of 2020, 
we enhanced connections with our online tools,  
while still meeting client needs. The crisis expanded 
the possibilities of digital interaction, shed light on 
what needs improving, and accelerated progress 
towards new ways of doing business.

Pictured: Richelle Lynk

40  The Co-operators

Advice and solutions for  
Canadian organizations

Our Commercial clients include small and large businesses, credit unions, co-operatives and non-profit 
organizations. Through tailored products and advice customized to their highly varied and complex needs, 
we strive to provide services and solutions that help ensure their financial security, so they can continue 
meeting the needs of their own employees, clients, members and communities.

Strategic Performance Indicator

Group Benefits  
Client Experience Index

77%

2018: 78%
Target: 80% by the end of 2022
Status: On track

Credit Union  
Client Experience Index (2019)

79%

Target: 80% by the end of 2022
Status: On track

How Group Benefits plan sponsors rate us.

How credit unions rate us.

2020 highlights
Customized solutions for Commercial clients
We engage a wide range of businesses, farm operations and other enterprises through 
multiple distribution channels, including our dedicated Financial Advisors, independent 
brokers, managing general agents and strategic partnerships. In 2020, Commercial clients 
were significantly impacted by the pandemic and provincial orders to shut down non-essential 
clients for several weeks. We introduced a series of payment relief measures and worked 
with clients on an individual basis to make changes to their policies in response to their 
changing needs.

Helping credit unions and their members navigate uncertainty
In response to COVID-19, we supported credit union clients and their members through 
a number of initiatives. We extended loan protection coverage at no cost to more than 
15,000 credit union members at over 100 credit unions across the country and returned 
more than $1.5 million in Auto premiums to all qualifying credit union clients. In addition, 
we provided specific risk management solutions to help credit unions manage the changing 
nature of risk throughout COVID-19.

Net Promoter Score,  
CGIC (2018) – Commercial clients*

+52

Net Promoter Score,  
CGIC (2018) – Farm clients*

+42

*Net Promoter Scores measure the 
willingness of clients to recommend 
us. The score is measured on a 
scale from -100 (where clients are 
active detractors) to +100 (where 
clients are active promoters).

Challenge

Unprecedented circumstances in business interruption
COVID-19 negatively impacted business, from large operations to small, independent storefronts. Physical distancing and 
government-issued lockdowns led to temporary business restrictions or closures, and changes to consumer preferences and 
behaviours will have longer term impacts especially in long-term care homes, restaurants and the hospitality industry. Because the 
majority of standard commercial insurance policies did not include coverage for business interruption resulting from a 
communicable disease, many claims resulting from this event were denied coverage. As a result, several class action  
lawsuits were filed, challenging the industry interpretation of coverage.

 GRI 102-44

 
OUR STORIES

Supporting Canadian 
organizations through  
times of difficulty

Across our range of business clients, we strive to meet 
their needs and develop solutions that support the unique 
risks to their operations. Through Sovereign Insurance, 
we work to ensure businesses like BWS Manufacturing in 
New Brunswick are well-protected and have their unique 
needs met when challenges arise. 

2020 Integrated Annual Report  41

“When BWS Manufacturing had a fire in their 
facility, it was very stressful, but they had a great 
team in place internally to help manage the claim 
and Sovereign really came to the table to ensure 
things went smoothly.”

– Joe Palmer, 
Senior Vice-President, Arthur J. Gallagher, 
Atlantic Region (Commercial insurance broker)

Pictured: Joe Palmer

42  The Co-operators

Advice and solutions for  
institutional and group investors

Through our asset management company, Addenda Capital, we manage over $37 billion in assets of 
high-net-worth investors and institutional investors, across a wide range of asset classes that meet the 
evolving needs of our clients. In addition, The Co-operators administers and provides investment solutions 
for group retirement and savings clients.

2020 institutional and Group Wealth assets

Addenda Capital total assets under management

Group Wealth assets under management and administration

$37.1 billion

$2.9 billion

2020 highlights
Advising for one of Canada’s fastest-growing exchange-traded fund providers
Addenda Capital took on a sub-advisory role for Evolve Funds Group Inc. through its Active Canadian  
Preferred Share Fund and its Evolve Active Core Fixed Income Fund. As the use of ETFs by retail and 
institutional investors is significantly on the rise, acting as a sub-advisory to an ETF provider opens access  
to an important market segment and supports Addenda’s overall growth objectives, adding $154.3 million to 
Addenda’s assets under management.

Finding efficiencies and expanding our group wealth offering
In 2020, Group Wealth continued to align our administration and portal services as we harmonized our 
systems between CUMIS and The Co-operators. Enhancements delivered for Co-operators plan sponsors 
included new and enhanced online reports that assist sponsors in the management of their retirement plans. 
Digital improvements to the portal, including self-registration, chat functionality, improved navigation, 
personalized rate of return reports and more, all enhanced the online experience for plan members.

How we add value

We play an active role in raising environmental, social and governance (ESG) concerns  
with investee companies
Throughout the year, Addenda Capital works on behalf of institutional clients to champion ESG principles. Some examples from 
2020 include:

Environmental
Addenda Capital engaged with a national energy company to discuss the issue of climate change, including their process  
to set reduction targets and continuous improvement of TCFD disclosure.

Social 
Throughout 2020, Addenda Capital regularly communicated with owners of long-term-care homes to monitor their response to 
the COVID-19 pandemic.

Governance 
Addenda Capital met with a high-profile, multi-billion-dollar e-commerce company to discuss governance issues,  
including the size of their board and existing compensation policies.

2020 Integrated Annual Report  43

“There are many environmental, social and 
governance issues that could have a material 
impact on our client’s investments over their 
investment horizon, and so we feel it’s important to 
champion ESG with our clients. We work to 
promote sustainable financial markets, we 
integrate ESG factors into all of our investment 
decisions, and we act as a positive steward with 
companies on behalf of our clients.”

– Diane Young, 
CFA, Senior Portfolio Manager, Addenda Capital.

OUR STORIES

A holistic and integrated 
investment approach

Through Addenda Capital, we work to manage  
the invested assets of our institutional clients.  
Over the long-term horizon, we see investment risks 
and opportunities associated with climate change,  
the transition to a carbon-neutral economy,  
diversity and inclusion, governance issues,  
labour practices, and more. To ensure our  
clients are set up not only to be successful,  
but part of a growing movement of sustainable  
finance, we see sustainable investing as a  
competitive advantage in a changing world.

Pictured: Diane Young (photo credit ©Bénédicte Brocard)

44  The Co-operators

2020 Integrated Annual Report  45

Co-operating for  
a better world

Strategic Area of Focus: Co-operative Identity

Our co-operative identity stems from the values and principles upon 
which we were founded, and it informs who we are, what we do and 
how we conduct our business. 

Our identity comes to life through our operations, partnerships and 
day-to-day interactions with clients and communities. It is apparent  
in the ways in which we support and engage our member organizations, 
and our efforts to champion the co-operative movement. It gives shape 
to our investments that improve the environmental, social and economic 
well-being of our communities, and drives our efforts to advocate for 
and catalyze sustainability. 

46  The Co-operators

Strengthening relationships  
with our members

We work to identify and understand the needs of our members, and this both strengthens our governance 
and enhances our relationships. By connecting with our members, we gain community insights and 
perspectives from across Canada. Throughout the pandemic, ensuring we could meet the needs of our 
members and continue to stay connected online were top priorities.

Strategic Performance Indicator

Member relationship index (2019)

98%

2017: 93%
2015: 90%
Target: 85%
Status: Exceeded

This measures the level of relationship effectiveness  
as evaluated by member delegates and corporate contacts.  
This biennial survey was last conducted in 2019.

2020 highlights
Connecting with members in challenging times 
Aligned with public health recommendations and to ensure the health and safety of our members and staff as 
a result of the pandemic, we found alternative ways to strengthen our relationships with members in 2020. 
We enhanced our virtual delegate orientation for new and existing delegates, increased regular telephone and 
online check-ins with members and leveraged the virtual nature of annual reviews to include more key people 
and offer opportunities to both broaden and deepen our relationship.

Rewarding members for engaging with our co-operative 
Through our Member Loyalty Program, we provide an annual payout to our member organizations that  
is based largely on member business with the company. In 2020, we delivered $14.6 million to members,  
an important part of the mutual benefits of participating in a co-operative membership.

 
2020 Integrated Annual Report  47
2020 Integrated Annual Report  47

Our member organizations

Our members span the country from coast to coast to coast, representing seven regions across Canada.

British Columbia
•  Agrifoods International Cooperative Limited†
•  BC Agriculture Council
•  BC Tree Fruits Cooperative
•  Central 1 Credit Union†
•  Modo Co-operative
•  PBC Health Benefits Society
•  Realize Strategies Co-op

Alberta
•  Alberta Federation of Agriculture
•  Alberta Federation of Rural Electrification Associations
•  Credit Union Central Alberta Limited
•  Federation of Alberta Gas Co-ops Ltd.
•  UFA Co-operative Limited

Saskatchewan
•  Access Communications Co-operative Limited
•  Agricultural Producers Association of Saskatchewan
•  Credit Union Central of Saskatchewan
•  Federated Co-operatives Limited†
•  Regina Community Clinic

Manitoba
•  Arctic Co-operatives Limited
•  Bee Maid Honey Limited†
•  Caisse Populaire Groupe Financier Ltée
•  Credit Union Central of Manitoba Limited
•  Keystone Agricultural Producers

Ontario
•  Caisse Populaire Alliance Limitée
•  Co-operative Housing Federation of Canada†
•  Gay Lea Foods Co-operative Limited
•  GROWMARK, Inc.
•  Ontario Federation of Agriculture
•  Ontario Organic Farmers Co-operative Inc.
•  St-Albert Cheese Co-operative Inc.
•  United Steelworkers ‒ District 6†

Quebec
•  Exceldor†
•  Fédération des coopératives d’alimentation du Québec
•  Fédération des coopératives funéraires du Québec
•   Fédération québécoise des coopératives en milieu scolaire/COOPSCO
•  La Fédération des coopératives du Nouveau-Québec 
•  Sollio Cooperative Group
•  william.coop

Atlantic
•  Amalgamated Dairies Limited
•  Atlantic Central
•  Atlantic Retail Co-operatives Federation
•  Canadian Worker Co-operative Federation†
•  Newfoundland-Labrador Federation of Co-operatives
•  Northumberland Cooperative Limited
•  Scotian Gold Cooperative Limited
•  UNI Coopération Financière

†Multi-region

“Staying connected is critical in building a successful co-operative relationship, 
and during the pandemic, The Co-operators has been exemplary in achieving the 
meaning of Atautsikut – working together.”

– Sokchiveneath Taing Chhoan, 
Senior manager, Socio-Economic Development,  
La Fédération des coopératives du Nouveau-Québec.

 
48  The Co-operators

Supporting the co-operative movement

The significant challenges presented by the issues and trends in the world around us are interconnected 
and highly complex. As a result, they cannot be solved in isolation. The co-operative movement is 
well-positioned to develop meaningful and collaborative solutions. Beyond confidence in our own 
co-operative business model, we are committed to championing the co-operative movement in Canada.

Strategic Performance Indicator

Total amount contributed to co-operatives in 2020

Total member and co-operative business volume

$1.5 million

2019: $1.6 million
2018: $1.6 million 
Target: $1.5 million each year
Status: Achieved

$1.18 billion

2019: $1.15 billion
2018: $1.03 billion 
Target: $1.45 billion by the end of 2022
Status: Below expectations

By supporting co-operatives and providing solutions to 
challenges facing the sector, we contribute to the well-being of 
our communities through the services these co-ops offer.

Revenue we receive from member organizations and other  
co-op and credit union clients , which reflects our relevance 
*
and effectiveness in meeting their unique needs.

*Metric includes growth associated with individuals who are members of one of our member organizations, including growth 
related to identifying these individuals within our existing client base.

2020 highlights
Bringing additional benefits to members of Canadian co-operatives
Through our Member Benefits Program, our member organizations can provide their 
members with access to personalized coverage and discounts, including enhanced Home  
and Farm coverage, Home and Farm discounts, assistance for executors/estate trustees, 
savings on travel insurance, and base discounts on Auto insurance, in provinces  
where applicable.

Financial support for Canadian co-operatives
We contributed $1.5 million to the ongoing development and advancement of the Canadian 
co-operative sector, by supporting co-operative organizations, through annual association 
dues and education programs.

Households in the  
Member Benefits Program

160,016

 
2020 Integrated Annual Report  49

COVID-19 Spotlight

Improving community resilience 
through co-operative support

From food production, to retail services, affordable housing, financial services  
and more, Canadian co-operatives enrich our communities with services and 
solutions that build collective resilience. Like many businesses and organizations 
across this country and around the world, Canadian co-operatives were impacted  
by the pandemic. Through programs and support, we helped co-operatives pivot in 
response to a rapidly changing economy, so they could continue meeting the needs  
of their communities.

$1 million in capital to drive co-operative innovation
Through Co-operators Community Funds (see page 50), The Co-operators reinforced ongoing co-operative 
sector support by making $1 million in capital available through the launch of its Co-op Impact Program.  
The program supports small- and medium-sized co-operatives adapting to a shifting economic landscape  
in the wake of the COVID-19 pandemic. Through the Co-op Impact Program, low interest loans between 
$40,000 to $100,000 are available to individual co-operatives whose new or existing project-based  
initiatives are supporting their efforts to thrive in the COVID-19 environment.

COVID-19 relief funding for Canadian co-operatives
In support of Canada’s co-operative sector, The Co-operators announced a $220,000 COVID-19 Co-operative 
Assistance Fund to provide provincial co-operative associations with access to financial support (to a maximum  
of $20,000). This funding support went towards education, safety, advocacy and guidance to enable the pivot  
of services for their membership and strengthen their financial stability in the wake of the pandemic.

50  The Co-operators

Investing in our communities

Our co-operative identity compels us to invest in our communities, advocate for and enhance financial 
inclusion, and contribute to improved mental health and environmental prosperity. Through this work,  
we support community resilience, and in turn, secure a sustainable future in the face of uncertainty.

Strategic Performance Indicator

Percentage of pre-tax profit (attributable to members) contributed to Canadian co-operatives,  
non-profits and charities (five-year average)

5.3%

2019: 4.2%
2018: 4.3%
Target: Exceed Imagine Canada’s benchmark of 1% each year
Status: Exceeded

This demonstrates our commitment to our co-operative principles and indicates how we contribute  
to the social and environmental well-being of Canadian communities.

2020 highlights
Prioritizing community support as an Imagine Canada Caring Company 
In 2020, to support vulnerable and marginalized Canadians through the 
impacts of the pandemic, we contributed $22.3 million in community 
investments across three foundational themes: social wellness, 
environmental prosperity, and financial security. This represents  
5.3 per cent of our pre-tax profit, which far exceeds the one per cent  
Imagine Canada benchmark. While a notable increase to this percentage in 
2020 was due in part to increased contributions stemming from unclaimed 
Reduced Driving Refunds, the target would have been exceeded regardless.

Co-operators Community Funds – $2 million Pathways to  
Employability Initiative
In recognition of The Co-operators 75th anniversary and the 25th anniversary  
of Co-operators Community Funds*, $2 million was dedicated to launching the 
Pathways to Employability Initiative to support marginalized Canadian youth 
who have lost jobs or educational opportunities due to COVID-19 shutdowns.

Supporting marginalized youth and people with mental health challenges 
Through Co-operators Community Funds, a charitable foundation,  
we contributed $540,800 to support 24 organizations in 2020 that 
increase employability and job creation for marginalized youth and  
people with mental health challenges.

How we add value

Working with Canadian 
employers to improve road safety
In collaboration with the Traffic Injury 
Research Foundation and the Canadian 
Coalition on Distracted Driving (CCDD),  
we released a 2020 report titled Distracted 
Driving & Workplace Safety Policies:  
A Business Case for Employers. With a focus 
on the transportation industry, the report 
described the cost-benefit analysis  
of prevention programs; illustrated the  
value of integrating distracted driving  
policies into workplace safety programs;  
and urged employers to implement distracted 
driving policies as a standard component 
of workplace safety programs. Tools were 
included to help employers estimate the 
costs to their business and quantify the value 
of distracted driving safety policies which 
can protect staff and improve safety in the 
communities where they live  
and work.

*The Co-operators Community Funds were formally known as  
Co-operators Economic Development Funds.

 
2020 Integrated Annual Report  51

“Collaborative partnerships have been critical to 
design rapid-response approaches to youth workforce 
development during this current economic crisis.  
Our commitment to co-creating opportunities for 
youth closely mirrors the co-operative mindset of 
resilience and community well-being.”

– Gladys Ahovi, 
Executive Lead,Canadian Council for Youth Prosperity.

OUR STORIES

#impactCOVID:  
Road to Recovery

The first program supported by our Co-operators 
Community Fund’s $2 million Pathways to 
Employability Initiative in 2020 was #impactCOVID: 
Road to Recovery Project. #impactCOVID is a 
two-phase, youth-led program launched in partnership 
with the Canadian Council for Youth Prosperity (CCYP), 
RBC Future Launch, and Magnet. Through this 
program, youth will co-design a pandemic economic 
recovery plan with small businesses and then test  
the plan through employment at co-operatives,  
social enterprises and non-profits, and participation  
in community programs across Canada.

52  The Co-operators

2020 Integrated Annual Report  53

COVID-19 Spotlight

Investing our financial strength into 
communities for pandemic relief  
and recovery

In 2020, The Co-operators provided funding for Canadian youth and marginalized communities,  
as many struggled with mental health issues and financial insecurity related to COVID-19. In addition 
to our ongoing annual support through a variety of partnerships to improve community well-being, 
we contributed $17.4 million in COVID-19-related relief.

$17.4 million

Total contributed in 2020 for COVID-19 community relief and support

United Way Centraide – $7.7 million donated*
To help ensure that Canadians who are most vulnerable and impacted 
by COVID-19 had adequate support, we contributed $7.7 million to  
local United Way Centraides across the country.

Co-operators Community Funds – $7.5 million for  
COVID-19 recovery*
To further support the long-term pandemic recovery and community resilience, we contributed 
$7.5 million to the Co-operators Community Funds, a charitable foundation with a mission to 
support initiatives that lead to job creation and/or enhanced employability for marginalized  
youth and individuals with mental health challenges.

Co-operators Community Funds – $2 million Pathways to 
Employability Initiative
$2 million was dedicated to launching the Pathways to Employability Initiative to  
support marginalized Canadian youth who have lost jobs or educational opportunities  
due to COVID-19 shutdowns. 

Kids Help Phone ($150,000 in additional funding)
The Co-operators is a founding partner of the Crisis Text Line powered by  
Kids Help Phone, which provides youth with a confidential, 24/7 texting service.  
We provided $150,000, to support hiring more counsellors and volunteer crisis 
responders to handle the increased demand for texting support due to COVID-19.  
Kids Help Phone is Canada’s only 24/7 national service offering professional counselling, 
information, referrals, and volunteer led, text-based support for young people.

Boys & Girls Clubs of Canada 
$50,000 in relief funding was redirected to help Boys and Girls Clubs of Canada 
(BGCC) provide emergency support for its members, families and affected communities 
through no-contact food drops, drive-through food banks, crisis hotlines, meals and 
accommodations. Since 1900, BGCC has opened their doors to children, youth and 
families, providing vital programs and services to over 200,000 young people in  
700 communities across Canada. This funding was committed for 2020 in advance  
of the pandemic.

Enactus Canada ($20,000 in additional funding)
The Co-operators partnership with Enactus Canada focuses on enhancing the mental 
health of post-secondary students, while providing the opportunity for them 
to do the same in their communities. We provided $20,000 in funding to 
launch a summer Grant Program to address mental health resiliency.

*The United Way and Co-operators Community Funds each received 
$7.5 million in funding derived from unclaimed Reduced Driving Refunds  
in 2020.

54  The Co-operators

Catalyzing community sustainability  
and resilience

We draw on our co-operative nature to bring communities, businesses, academia and governments 
together to help create a more sustainable, low-emissions economy. One of our primary areas of focus in 
building community resiliency is on catalyzing climate-risk awareness and action amongst Canadians and 
within the financial services and insurance sectors. By keeping the issues at the centre, we bring the 
necessary people to the table to tackle complex issues and influence others to make a meaningful impact.

2020 highlights
Informing Canadians of the overwhelming lack of flood-risk awareness
Having renewed our $600,000 in multi-year funding, the University of Waterloo’s Partners for Action Network 
(P4A) continued its work of informing Canadians about the changing nature of flood risk and equipping 
them with the tools and knowledge needed to prepare, adapt and build their personal and community flood 
resilience. In 2020, P4A issued a report titled Canadian Voices on Flood Risk 2020. The research summarized 
in the report found a continued lack of flood-risk awareness and preparedness amongst Canadians living in 
high-risk flood areas.

•   Just 6% of survey respondents living in high-risk flood zones were aware of their risk  

(unchanged from 2016)

•  26% said their insurance representative had discussed flood coverage options with them
•   81% had not looked at available flood maps for their area

Read the full Canadian Voices on Flood Risk 2020 report on the University of Waterloo’s website at  
uwaterloo.ca/partners-for-action.

Enabling wildfire preparedness in communities across Canada
In partnership with FireSmart® Canada, we continued to help communities enhance their wildfire resiliency 
and promote wildfire preparedness. In 2020, we funded organizations across Canada to undertake efforts 
to reduce wildfire risks to their homes and communities. Due to COVID-19, many of the Wildfire Community 
Preparedness Day events were postponed, but funds were provided to 58 communities that held events  
in 2020. Another 51 communities opted to carry over their projects and funding to 2021.

2020 Integrated Annual Report  55

“The presenters provided such compelling and 
evidence-based information about the benefits of 
sprinklers – more time for occupants to escape a 
fire and reduced risk to firefighters – there was no 
question about next steps. I immediately said that 
we had to go back to council and recommend that 
Kwantlen do this from this day forward. There was 
no having to convince council. It’s about saving lives 
and protecting the health of our people.”

– Elaine Kenny, 
Consultant for Kwantlen First Nation

OUR STORIES

Bringing fire safety to 
communities across  
the country

Data shows people living in First Nations communities in 
Canada are 10 times more likely to die in a fire than those 
living elsewhere. With the Canadian Home Fire Sprinkler 
Coalition, in partnership with National Fire Prevention 
Association (NFPA) and the Canadian Automatic 
Sprinkler Association (CASA), we continued funding of 
side-by-side burn demonstrations or public education 
events that promote the installation of fire sprinklers in 
new home construction (all of which were hosted 
virtually in 2020 due to the pandemic).

The importance of this work was made real in one First Nations community 
by Elaine Kenny, consultant for Kwantlen First Nation. Elaine attended the 
Township of Langley’s side-by-side sprinkler demonstration in 2018,  
and immediately understood the benefits of home fire sprinklers. She took  
this information back to the Kwantlen council, and since then, two public 
buildings have been retrofitted, and three new rental homes have been built 
with home fire sprinklers. Going forward, Kwantlen’s housing policy requires 
sprinklers in all new home builds.

56  The Co-operators

Advocating for a sustainable,  
low-emissions economy

United Nations Environment Programme Finance Initiative (UNEP-FI)
We play a leadership role at UNEP-FI via the Principles for Sustainable Insurance (PSI) and a seat on the Global Steering Committee held by 
our Vice-President, Sustainability & Citizenship. Beginning in 2019, The Co-operators and Addenda Capital were involved in two separate 
UNEP-FI pilots of global insurers and asset managers, respectively, working to develop tools that will inform climate strategies and financial 
disclosures (aligning with the recommendations of the Task Force on Climate-related Financial Disclosures). In 2020, The Co-operators 
actively participated in exploring climate-risk scenarios to advance the implementation of the Taskforce on Climate-related Financial 
Disclosures (TCFD), working with other insurers to develop support tools that help insurers to better assess and manage climate risks.  

Expert Panel on Sustainable Finance
Canada’s Expert Panel on Sustainable Finance, commissioned by the Ministry of Environment and Climate 
Change and the Ministry of Finance, aimed to raise awareness about climate-related risks and to advance 
climate-related financial disclosures. Following our 2019 public endorsement of the Expert Panel’s final 
report and recommendations, in 2020, we contributed to several efforts to implement the Expert Panel’s 
recommendations, including the development of a Canadian taxonomy for transition finance stewarded by the 
Canadian Standards Association (CSA). 

Task Force on Climate-related Financial Disclosures
We continue to integrate the recommendations of the Task Force on Climate-related Financial Disclosures, 
following our initial public endorsement of its recommendations in 2017. You can find our comprehensive report 
of all Task Force on Climate-related Financial Disclosures activity on our website at cooperators.ca/reports.

How we add value

Joining forces for the low-carbon emissions economy
Alongside national business, government and non-profit leaders, we advocate and collaborate throughout the year to help shift  
the economy toward low-carbon Canadian and global markets.

•   Bank of Canada and the Office of the Superintendent of Financial Institutions, through a joint pilot project on climate-change 

scenarios and risks to the financial system in a transition to a low-carbon economy. The Co-operators was invited to participate 
in the pilot as one of six financial institutions.

•   The Prince of Wales’s Accounting for Sustainability Project, a network of Chief Financial Officers (CFOs) driving a fundamental  
shift toward a more sustainable economy. In 2020, our CFO Karen Higgins participated in several forums, including the  
annual A4S Summit. She provided updates on the company’s actions on TCFD, mental health, pandemic response and 
Finance’s role in sustainability 

•   The Corporate Knights Council for Clean Capitalism, a group of Canadian business leaders dedicated to promoting  

sustainable markets 

•   Smart Prosperity, a national coalition of leaders from multiple sectors, all working to advance a vision for Canada’s  

transition to a high-efficiency, low-carbon economy 

2020 Integrated Annual Report  57

“As an industry, we have an opportunity to work 
together to assess the complex risks posed by climate 
change, and protect the financial security of current 
and future generations. Through co-operation, we can 
build a critical mass of like-minded companies,  
and shift the economy in a meaningful way towards 
climate resilience.”

– Chad Park,  
Vice-President , Sustainability & Citizenship

OUR STORIES

A collective effort to manage 
climate risk

Climate change continues to threaten Canadian 
communities and the urgent need to build climate 
resiliency remains top of mind for our co-operative.  
As risk managers, we have a critical role to play in 
assessing climate risks and are committed to enabling 
a more resilient future for Canadians. To this end, 
through ongoing work with the United Nations 
Environment Program – Financial Initiative (UNEP-FI), 
we’re part of a collective effort to better assess climate 
risk as an industry, and enable a smoother transition to 
a more climate-resilient future.

Pictured: Chad Park

58  The Co-operators

Championing sustainable investing

The transition to a more sustainable economy will require a critical mass of investors putting their 
financial weight behind projects, initiatives and funds that support and help enable a low-emissions 
future. Through our asset management company, Addenda Capital, and our own portfolio, we are 
building a strong business case and a clear framework that demonstrates sustainable investing can  
drive financial strength and stability.

Strategic Performance Indicator

Percentage of The Co-operators invested assets in impact investments

20.8%

2019: 19.4%
2018: 13.1% 
Target: 20% by the end of 2022
Status: Above expectations

The percentage of our invested assets that are impact investments demonstrates our commitment  
to embedding co-operative and sustainability principles into our investment decisions.

2020 highlights
Our sustainable investing framework
Through our asset management company, Addenda Capital, we currently  
manage $11.8 billion in assets, all of which is invested using a sustainability  
lens – integrating environmental, social and governance (ESG) factors into all 
security selection and portfolio-construction processes. We work to advance 
available green capital in Canada, providing input and insights to stakeholders  
who are interested in the structuring of green bonds, in the development of  
government-sponsored sustainable finance, and in ways to promote sustainable 
investing by private-sector investors. Aligned with the framework provided by  
the United Nations-supported Principles for Responsible Investment (PRI), 
Addenda follows a four-pronged approach to sustainable investing:

1.  Advocacy for sustainable financial markets 
2.  Applying an environmental, social and governance lens to all investments 
3.   Stewardship – promoting good corporate governance and responsible 

environmental and social practices 

4.  Impact investing

Mobilizing the Canadian impact investing market
Addenda launched Canada’s first Impact Fixed Income Pooled Fund in 2017 
to catalyze impact investing across the country. In 2020, this fund surpassed 
$137 million in assets and continues to grow. Through this fund, we encourage 
investment into projects and initiatives that support climate change solutions,  
health and wellness, education and community development.

Challenge

Regulatory restrictions limit 
the de-risking of investments
Investing in infrastructure projects that 
promote community resilience and  
that have risk reduction baked in from  
the start makes good business sense. 
Investments such as energy  
retrofitting projects in buildings  
would represent a significant win  
in mitigating climate change and 
encouraging the low-emissions 
economy. However, regulatory 
challenges and restrictions that  
cap investments of a limited 
partnership are barriers to both the 
scale and scope of these investments. 
We continue to participate in 
conversations and efforts to  
advocate for changes to this end.

 
2020 Integrated Annual Report  59

Spotlight on Impact Investments from 2020
1. Granite REIT
Theme: Climate Change
Focus Area: Energy Efficiency
UN Sustainable Development Goal Alignment: Goal 7: Ensure access to affordable, reliable, sustainable and 
modern energy for all
Target 7.3 By 2030, double the global rate of improvement in energy efficiency
Amount invested: $1.1 million

Granite REIT was the second Canadian REIT to issue a green bond. The proceeds will be used to finance 
green buildings and resource efficiency improvements. For example, in May they acquired a building in the 
Netherlands that has a roof covered in solar panels.

2. City of Toronto
Theme: Community Development
Focus Area: Affordable Housing
UN Sustainable Development Goal Alignment: Goal 11: Make cities and human settlements inclusive, safe, 
resilient and sustainable
Target 11.1 By 2030, ensure access for all to adequate, safe and affordable housing and basic services and 
upgrade slums
Amount invested: $19.1 million

The City of Toronto became the first Canadian government issuer of a social bond during the second quarter  
of 2020. The bond will help finance 1,000 new permanent shelter beds and a development that will include  
a long-term care home, a transitional living facility, an emergency shelter and affordable housing.

60  The Co-operators

2020 Integrated Annual Report  61

Impact investing at a glance

Relative to our industry, The Co-operators has taken a leadership role in the proportion of assets invested for 
positive environmental and social impact, surpassing our 2022 target to invest 20 per cent of invested assets 
into impact investments in 2020. Through impact investing, we are helping to secure the long-term financial 
strength and stability of our co-operative, as these investments de-risk our economy and communities by 
building cleaner energy systems, more energy efficient and resilient infrastructure, stronger housing,  
better food security, mental health supports, and more.

20.8%

= $2.45 billion

of our invested assets 
are impact investments.

Total investment

Climate change (75.1%)
Resilient communities; renewable energy; green buildings;  
and low-carbon transportation

Impact: 
235 million MWh of renewable energy generated = 9 million homes powered for one year.

Community development (20.7%)
Housing co-operatives; credit unions; and producer co-operatives

Impact: 
Invested in credit unions that paid $417.5 million in patronage and dividends to members.

Health and wellness (2.1%)
Youth; aging populations; mental health; and affordable housing

Impact: 
Invested in housing projects that provided 513 units to seniors with various levels of  
care needs.

Education (1.6%)
Post-secondary institutions; research and innovation

Impact: 
Invested in post-secondary institutions that conferred 77,267 degrees.

Food, agriculture and natural resources (0.5%)
Sustainable food, land, water and resource management; food 
security and nutrition;  and sustainable farming, fishing and forestry

Impact: 
Invested in a company that planted or preserved 9.4 million moringa trees.

Note: These impacts do not result solely from our investments, but depict the total impact achieved by the 
projects and initiatives in which we invest. Because of reporting periods, all values are for fiscal 2019.

How we add value

77%

Leveraging our charitable fund for impact investing
A portion of our Co-operators Community Fund (Charity) portfolio, currently valued at $21.4 million, 
is invested in impact investments, which provide a market adjusted rate of return in addition to 
environmental and social benefits.

62  The Co-operators

Minimizing our environmental impact

Credibly advocating for the business case for sustainability starts with having our own house in order.  
We monitor, track and transparently report on the emissions of our operations and our investments. 

Strategic Performance Indicator

Carbon footprint reduction

100%

2019: 80%
2018: 81% 
Target: 100% by the end of 2020
Status: Achieved

Net carbon emissions we have reduced from 2010 baseline levels.

2020 highlights
Achieving carbon neutral equivalency in 2020
In 2020, we achieved our target of becoming carbon neutral equivalent. When the target was set in 2010,  
we initially focused on lowering our emissions in several operational areas, including office space consolidation 
and improved efficiency, as well as reducing the number of vehicles in our fleet and choosing hybrid models. 
We purchased renewable-energy certificates (through Bullfrog Power®), and have achieved additional reductions 
through innovative initiatives, including our Financial Advisor Carbon Neutrality program, and our partnership with 
Compugen’s CarbonBank™ program. We shifted to remote work environments in 2020, and adapted to virtual 
meetings as we eliminated non-essential air travel to ensure safety. Committed to this positive environmental 
trend going forward, we will continue to leverage virtual-meeting capabilities and less carbon-intensive modes of 
interaction. While in 2020 we saw a reduction in operational emissions, there were also emissions outside of our 
scope as we are not able to track emissions resulting from work from home activities.

Restatements of previously reported historical emissions data result primarily from updates to provincial 
emission factors. For more on how we calculate our carbon footprint, see our Supplementary Disclosures  
at cooperators.ca/reports.

23,353

17,257

10,087

2010 Baseline

2015

 GRI 102-48

Carbon emissions before 
offsets (tonnes of carbon 
dioxide equivalent)

Carbon emissions after  
offsets (tonnes of carbon 
dioxide equivalent)

7,798

0

2020

 
2020 Integrated Annual Report  63

The energy consumption of our operations 
Understanding the amount of energy we consume to generate every million 
dollars of total income is important in demonstrating the relationship between 
environmental impact and our financial performance.

Energy consumption relative to our total income (gigajoules/$1 million)

19 gigajoules/$1 million

2019: 22 gigajoules/$1 million
2018: 29 gigajoules/$1 million 

The carbon footprint of our investment portfolios
Our invested assets impact and influence global carbon emissions and society’s climate-related risk. In 2020, the Partnership for 
Carbon Accounting Financials (PCAF), a global partnership of financial institutions, released a standard for accounting and reporting 
of greenhouse gases in financial services companies’ investment and lending portfolios.

We used the PCAF methodology to calculate the financed emissions (carbon footprint) of our listed equity and corporate bond 
portfolios in 2020, and we recalculated our financed emissions for 2018 and 2019. A breakdown of the carbon intensity of these 
portfolios and data quality metrics can be found online at cooperators.ca/reports.

2020 financed emissions (carbon footprint) of The Co-operators listed equity and corporate bond portfolios

366,888 tonnes of  
carbon dioxide equivalent

2019: 311,432 tonnes of carbon dioxide equivalent
2018: 317,327 tonnes of carbon dioxide equivalent

 GRI 102-48

64  The Co-operators

2020 Integrated Annual Report  65

Growing our business, 
adapting to change

Strategic Area of Focus: Competitiveness

As we account for the risks and opportunities presented by rapid 
changes in our operating environment – from the global pandemic  
to climate change – we remain focused on ensuring the long-term 
financial strength of our co-operative. With financial stability, 
we can modernize our products and services, invest in a sustainable, 
low-emissions economy, and help build resilient communities.  
These efforts will, in turn, reinforce our strength and stability  
long into the future.

Despite the challenges faced in 2020, we are continuing on a strategic 
path to sharpen the profitability of our business. We have successfully 
maintained a solid financial foundation and capital position. From this 
position of strength, we will continue to enhance our products, services, 
partnerships and solutions that address the unmet needs of Canadians 
while helping to build more resilient and sustainable communities.

66  The Co-operators

Financial performance 
overview

Throughout 2020, our top priority was to reinforce our 
financial position in order to provide long-term financial 
security for our members, clients and communities.

While the pandemic presented an unprecedented situation, our risk 
scenario planning and business continuity processes put us in a position 
to work quickly to identify opportunities that would drive strong financial 
performance in a year of heightened uncertainty. Upon the emergence of 
the COVID-19 crisis, we paused certain activities to ensure our people, 
financial resources and technological capabilities could be re-deployed to 
our highest priority initiatives.

These efforts, along with the strength and perseverance of our people, 
enabled us to reinforce our financial position while ensuring the health, 
safety and stability of our workforce. Our net income results improved 
relative to 2019, largely from sustained positive investment performance, 
a continued focus on improved P&C underwriting performance, and a 
deliberate reduction in expenses made in response to the pandemic.

The emergence of the COVID-19 crisis significantly impacted global 
fixed income and equity markets in the first quarter of 2020, and in turn, 
drove unfavourable results early in the year. However, strong recoveries 
in both markets through the remainder of 2020 drove higher realized and 
unrealized gains across our operations, offset partially by heightened impairment losses.  
Our realized gains were also favourably impacted by a strategic recalibration of our  
P&C invested asset portfolio, aimed at reducing our common equity exposure during  
this period of significant uncertainty.

Our P&C results reflect another year of focused efforts on driving sustainable underwriting 
growth within our portfolio, efforts set in motion before the onset of the pandemic.  
Our Auto & Home lines of business produced underwriting gains above those that  
we saw in 2019, as reduced frequency across both lines drove lower claims costs.  
While we experienced top line growth across all core lines of business, we did not  
outpace 2019, primarily due to the impacts of COVID-19 and management actions  
to improve profitability. Concurrently, climate events continued in 2020, with two  
catastrophic events, both in the province of Alberta, significantly impacting our clients  
and communities. In 2021 and beyond, our solid financial position will be necessary to  
navigate the uncertainty and increased risk that comes with our changing climate.

Contrasting the P&C results and sustained positive investment performance in 2020,  
are the impacts of reserve strengthening in our Life business, and the inevitable uptick  
in trip cancellation claims in our Travel business because of travel restrictions imposed  
in response to the COVID-19 outbreak.

As we look to the future, our financial position equips us with the stability required to navigate 
continued uncertainty, including market volatility and increasing trends of climate-related events. 
In turn, we will continue to prioritize our financial performance in the spirit of profit for people, 
to ensure we can continue to support sustainable, resilient communities, while protecting the 
financial security of Canadians in 2021 and beyond.

Karen Higgins
EVP, Finance and Chief Financial Officer  
The Co-operators Group Limited

2020 Integrated Annual Report  67

COVID-19 Spotlight

Maintaining our capital strength

In the spring of 2020, we acted quickly in areas of governance, risk, operations and 
investing, and took management action to ensure our capital position was maintained 
in times of uncertainty.

Management oversight
The Capital Oversight Committee was created, one of four new management oversight committees created as 
an initial response to the crisis, whose mandate was to ensure that The Co-operators capital remained strong, 
above both regulatory and internal minimums.

Risk management
We further enhanced our robust annual stress testing process in response to increased uncertainties as a 
result of the pandemic. Multiple stress scenarios were analyzed in 2020 to anticipate our capital resiliency, 
considering varying levels of economic and market recovery, government and regulatory interventions,  
and length and severity of the pandemic.

Scenario analysis
As part of our financial planning process, we enhanced our scenario planning analysis to ensure that our 
forward looking financial plans for growth and stability were flexible, robust and appropriate, given the 
increased uncertainty around economic recovery (see page 15).

Fixed income investments
Further analysis was performed on our fixed income investment portfolio to model the impact of recessionary 
scenarios to ensure it remains resilient to market shocks.

Debt issuance
We issued $300 million in debt to strengthen our capital position, which provided a buffer to our capital  
and liquidity, and allowed us to redeploy capital as needed across the organization.

Invested asset portfolio
We performed a strategic recalibration of our P&C invested asset portfolio to reduce our exposure to common 
shares, further improving the resilience of our capital position and ensuring we maintained strong liquidity 
throughout the year.

68  The Co-operators

Income statement overview

Improvement in our Property & Casualty combined ratio drove the strengthening  
of our bottom line results compared to 2019. This was partially offset by our Life 
operations’ results, as the pandemic impacted top-line growth, and strengthening  
of lapse assumptions led to increased reserves.

Total 
Total 
revenue
revenue

Total 
Total 
expenses
expenses

Net Net 
income
income

$5,350.6 
million

– $5,066.8 
million

= $283.8 
million

Strategic Performance Indicator

Expense Ratio for P&C operations

Efficiency Ratio for Life operations

P&C Combined Ratio

31.7%

2019: 32.6%
2018: 31.9%

Target: At or better than the  
industry by the end of 2022
Status: Above expectations

20.0%

2019: 19.2%
2018: 19.1%

95.0%

2019: 101.1%
2018: 105.2%

Target: 17.7% by the end of 2022
Status: Below expectations

Target: 98% by end of 2022
Status: Above expectations

Why it matters
By appropriately managing our expense ratios, we can continue offering affordable 
and competitive products and services to meet the needs of our clients and members, 
while enhancing our investment in communities. It is critical that we manage expenses 
effectively and continue to find efficiencies where possible, to ensure we are 
safeguarding the premiums paid by our clients.

Why it matters
This helps gauge the profitability of 
our P&C lines, taking the sum of all 
incurred losses and expenses, and 
dividing them by our earned premium.

 
P&C operations direct written premium by 
lines of business 
Direct written premium in our P&C operations increased  
4.2 per cent, primarily as a result of pre-pandemic rate 
increases in Home & Auto. This was partially offset by the 
impacts of the Reduced Driving Refund, reductions to our 
Commercial premium and reduced Travel premium as a 
result of COVID-19.

Life operations premiums and deposits by 
lines of business 
Our Life operations’ total premiums and deposits were  
1.0 per cent lower than 2019. While we experienced  
growth in our Individual Insurance & Wealth lines,  
we saw declines in Group Benefits, Credit Insurance  
and Travel, all of which were heavily impacted by 
COVID-19, including a premium refund program in  
our Group Benefits line of business.

Net investment income and gains
While we had another year of favourable investment 
performance, net investment income and gains fell short  
of 2019. A significant portion of the volatility in investment 
gains and losses arises from our Life operations. Much of  
this volatility is offset through claims and benefits  
expenses resulting from the asset-liability matching  
programs we employ.

2020 Integrated Annual Report  69

The Co-operators Group Limited
Summarized consolidated Statement of Income
Year ended December 31

(in millions of dollars)

2020

2019

2018

INCOME 
Net earned premium

Net investment income and gains

Fees and other income

Total income

4,431.9

4,167.1

3,763.9

751.8

166.9

805.7

152.7

81.0

138.4

5,350.6

5,125.5

3,983.3

BENEFITS AND OPERATING EXPENSES
Claims and benefits expense, net of 
reinsurance

3,329.3

3,200.5

2,606.4

Other expenses

Total expenses

Income (loss) before taxes and 
undernoted

Gain on contribution of business to 
joint venture

1,652.5

1,603.8

1,425.5

4,981.8

4,804.3

4,031.9

368.8

321.2

(48.6) 

0.0

0.0

64.3

Income before income taxes

368.8

321.2

15.7

Income tax expense (recovery),  
operating activities

Income tax expense, restructuring 
of subsidiaries and contribution of 
business to joint venture

Income tax expense

Net income

Net income (loss) attributable to:

Members

Participating policyholders

Non-controlling interests

Net income

85.0

66.0

(26.0) 

0.0

0.0

36.7

85.0

66.0

283.8

255.2

10.7

5.0

258.1

178.7

(11.5) 

15.8

9.9

67.1

9.4

283.8

255.2

0.8

15.7

5.0

70  The Co-operators

Balance sheet summary

Following a year of significant volatility, our overall and regulatory capital positions remain 
strong, as total assets grew 11 per cent and our total capital grew nine per cent. With our 
financial strength, we are well-equipped to navigate continued uncertainty ahead while 
providing financial security for our members and clients.

Total 
Total 
assets
assets

Total 
Total 
liabilities
liabilities

Total 
Total 
equity
equity

$18.9 
billion

– $14.9 
billion

= $4.0 

billion

Strategic Performance Indicator

Return on Members’ Equity

Return on participating policyholders’ (Par) equity

10.2%

2019: 7.7%
2018: (0.5)% 
Target: 8-10% each year
Status: Exceeded

What this means for our stakeholders 
A strong return on equity demonstrates our success in  
putting our members’ capital to good use and investing  
it wisely. While our decisions are made over a longer-term 
horizon, showing a positive year-over-year return on members’ 
equity is a good indicator of the strength of our co-operative, 
and by extension, of the strength of the co-operative business 
model itself.

1.9%

2019: 8.7%
2018: 0.1% 
Target: 4.5-6.5% each year
Status: Not achieved

What this means for our stakeholders
Our participating policyholders are those clients who hold 
a Life insurance policy with us that includes an investment 
portion which lasts for much, or all, of their lifetime. 

A strong return on Par equity, especially over the long term,  
is important to monitor and manage because it impacts  
the financial security of many of our Life insurance clients,  
and can be used as an indicator contributing to their overall  
peace of mind and future success planning.

This year we experienced challenges due to the low interest 
rate environment and policyholder behaviour.

 
Summarized consolidated balance sheet
Our balance sheet position remains strong, with over  
$3.9 billion in capital. Invested assets exceed the total 
value of our insurance and investment contracts, net of 
reinsurance, by 25.6 per cent. Our regulatory capital 
positions, as measured by the Minimum Capital Test 
(MCT) and the Life Insurance Capital Adequacy Test 
(LICAT), also remain strong with our ratios well above 
regulatory requirements. Invested assets increased by  
10.7 per cent in the year as a result of the strong equity 
markets and the decline in interest rates, which favourably 
impact our bond valuations. Our bond portfolio makes  
up 59.6 per cent of the portfolio and is well-diversified 
geographically and by sector with 98.0 per cent of bonds 
considered investment grade.

2020 Integrated Annual Report  71

The Co-operators Group Limited
Summarized consolidated Balance sheet as at December 31

(in millions of dollars)

2020

2019

2018

ASSETS 
Invested assets

11,789.9

10,647.4

9,441.2

Segregated fund assets

3,426.4

3,113.6

2,660.5

Other assets

Total assets

3,664.2

3,230.0

2,900.1

18,880.5 16,991.0

15,001.8

LIABILITIES
Insurance and investment contract 
liabilities

9,868.7

8,843.5

7,905.1

Segregated fund liabilities

3,426.4

3,113.6

2,660.5

Other liabilities

Total liabilities

EQUITY

Member equity

Participating policyholder account 
equity

1,623.2

1,382.4

1,105.5

14,918.3 13,339.5

11,671.1

2,851.3

2,567.5

2,339.1

907.6

886.2

795.4

Non-controlling interests

203.3

197.8

196.2

Total equity

3,962.2

3,651.5

3,330.7

Total liabilities and equity

18,880.5 16,991.0

15,001.8

72  The Co-operators

Investing through a year of volatility

How we invest our assets influences our financial stability, as well as our investment returns. Bonds make 
up the majority of our asset portfolio given the lower risk profile relative to other investments.

 Bonds (59.6%)

 Stocks (19.3%)

 Mortgages (10.7%)

 Short-term investments (2.0%)

 Other (8.4%)

Bonds – consists of Canadian government 
debt instruments and corporate bonds 
diversified both geographically and by sector. 
The credit quality of the portfolio is as follows:

22.8%
34.5%
25.5%
15.2%

AAA 
AA 
A 
BBB 
Below BBB  1.4%
Not rated  0.6%

Stocks – consists largely of publicly traded 
common and preferred shares and is 
diversified by geography, sector and issuer:

Canadian 47.5%
Canadian Preferred 33.9%
U.S. 12.5%
International 6.1%

Mortgages – primarily in a diversified portfolio 
of Canadian commercial properties.

Loss ratio of 0.0 per cent over the last five years

Ratings

External rating agencies rate our companies and recognize our strong capital position. All ratings are 
investment grade (BBB-/bbb- or better). Information on Issuer Credit Rating and Financial Strength 
Rating can be found at cooperators.ca.

2020 Integrated Annual Report  73

Ensuring we have the capital  
to manage risks

We preserve sufficient capital at all times to allow us to fulfil our promises to our clients through changing circumstances, 
to meet regulatory and rating agency expectations and to pursue business opportunities as they arise. In 2020, this was 
particularly critical to our continued stability, and at year end, we remain well-capitalized to and strongly positioned to 
face future uncertainty.

Note: The Minimum Capital Test (MCT) and the Life Insurance Capital Adequacy Test (LICAT) are ratios we calculate 
and monitor to ensure we have sufficient capital to support our regulated businesses. The MCT applies to Property and 
Casualty insurers (CGIC Consolidated), and the LICAT applies to Life insurance companies (CLIC Consolidated). We hold 
capital beyond the minimum regulatory requirements for both.

CGIC Consolidated Minimum Capital Test (MCT)

208%

209%

232%

The Office of the 
Superintendent of 
Financial Institutions 
Supervisory MCT 
Target: 150%

2018

2019

2020

CLIC Consolidated Life Insurance Capital Adequacy Test (LICAT)

155%

152%

The Office of the 
Superintendent of 
Financial Institutions 
Supervisory LICAT 
Target: 100%

146%

2018

2019

2020

74  The Co-operators

Evolving to meet Canadians’  
holistic financial needs

We’re driven to meet the unmet and ill-met financial security needs of Canadians, and our competitive  
growth strategy is designed to ensure our members and clients are supported in securing their financial futures. 
We anticipate significant changes in the world around us, including climate change and the evolving-nature of 
personal transportation, will impact the profitability of our core insurance lines. At the same time, there are 
promising opportunities to grow our advice-based products and services for a mass market of Canadians 
whose financial planning needs aren’t met. Through our suite of insurance, financial planning and 
investment solutions, we can become trusted partners in securing our clients’ financial futures.

Strategic Performance Indicator

Retail wealth sales growth

Retail wealth assets under 
management and administration

Individual insurance  
new annual premium growth

(18.9%)

2019: 3.3%
Target: 7.0% compound annual 
growth rate through 2022
Status: Below expectations

A measurement of the annual growth 
of individual Life insurance premiums

$1.91 billion

2019: $1.69 billion
Target: $3.0 billion by the end of 2022
Status: Below expectations

The amount of retail wealth assets 
invested within client accounts of 
Co-operators Advisors, including CLIC 
segregated funds and annuities, as well 
as mutual funds sourced through CFIS.

Group Benefits premium growth

(4.1%)

2019: 3.6%
Target: 7.3% compound annual 
growth rate through 2022
Status: Below expectations

This measures the annual growth  
in our Group Benefits business.

14.7%

2019: 11.3%
Target: 36.4% compound annual 
growth rate through 2022
Status: Below expectations

Sales of retail wealth products, 
including Mutual Fund and Segregated 
Fund products, help meet the savings 
and investment needs of our individual 
clients, supporting their long-term 
financial well-being.

Revenue growth in consolidated  
P&C Commercial lines of business

2.2%

2019: 20.0%
2018: 8.9%

This is an indicator of success in 
expanding advice and risk-management 
solutions for Canadian businesses, 
including farms, through Sovereign 
General Insurance Company,  
CUMIS General Insurance Company 
and Co-operators General Insurance 
Company (CGIC).

 
2020 Integrated Annual Report  75

Enabling a network of Financial Advisors to meet clients’ holistic financial needs
We’ve stayed focused on supporting our Financial Advisors in providing holistic financial services and advice-based 
products and services to Canadians. In 2020, we launched a Distribution Transformation Data Model, a technological 
platform that provides Financial Advisors with additional data-driven insights into market opportunities and 
individual client needs. In addition, 436 Financial Advisors and their staff have now been onboarded to our mutual 
funds dealer, Co-operators Financial Investment Services, which enables them to offer mutual funds as part of their 
comprehensive suite of advice-based services to clients. 

A $20 million investment to expand our access to Canada’s group benefits market
As part of our long-term strategic commitment to grow and optimize our Group Benefits line of business,  
we entered into a financial relationship with Smart Employee Benefits (SEB), a publicly traded company with 
$800 million in Group Benefits premiums under management. Through our financial partnership with SEB, 
The Co-operators will enhance our existing capabilities by leveraging SEB’s modular administration platforms, 
and expand our access to the competitive, large employer Group Benefits market in Canada.

Efforts to improve underwriting processes to better serve our clients 
The underwriting process is the core function of our business. It’s everything from how we identify and analyze 
risks, to how we bind and manage them within our systems. We are driven to create a better experience for 
clients by building a more efficient end-to-end underwriting process. In 2020, we focused on improving the 
efficiency of our underwriting processes to create additional capacity, by removing more administrative tasks. 
In 2020, we removed over 60,000 tasks from underwriters and client-facing staff, which ensured they could 
shift focus to delivering advice-based financial services.

Challenge

Impediments to wealth product and service expansion
2020 sales of Individual Wealth products were well below plan, although they performed above 2019 levels. Delays in the 
launch of our mutual fund dealer and reductions in Co-operators Financial Advisor capacity due in large part to the circumstances 
stemming from the COVID-19 pandemic were the primary contributors to this.

Limited growth in individual insurance lines of business
The impacts of COVID-19 caused our 2020 sales to fall short of plan. While the entire industry experienced limited growth in 2020, 
Co-operators Financial Advisors had their capacity reduced by the adjustment to remote work in the second quarter, in addition to 
financial impacts of Property & Casualty product initiatives such as targeted rate increases and the Reduced Driving Refund.

A slowdown in Group Benefits top-line growth
Despite strong sales at the beginning of 2020, our Group Benefits performance dropped significantly as the economic impacts of 
the pandemic slowed new business and quoting activity. Additionally, high unemployment combined with limited access to health 
services negatively impacted incoming premium and equivalents, which led to a net contraction in top-line revenue for the year as 
compared to 2019.

76  The Co-operators

2020 Integrated Annual Report  77

Enriching our workforce

Strategic Area of Focus: Workforce Capability

Our people are our greatest strength. They engage with our clients in 
communities from coast to coast to coast, and deliver on our strategy. 
In 2020, our employees, Financial Advisors and other client-facing staff 
embodied the resilience, adaptability and collective strength required 
to navigate unprecedented challenges. As the COVID-19 pandemic 
continues, we have increased our focus on engaging and supporting 
our people. By prioritizing their health, well-being and development, 
we sustain a strong foundation from which we can thrive. 

As rapid changes reshape the future of work, we can seize opportunities 
to improve our workplace and work processes. We can adapt traditional 
business models to meet changing needs. To be successful, we must 
foster a diverse, inclusive workplace that supports all of our people 
and attracts, retains and develops top talent from across Canada.

78  The Co-operators

Our greatest strength

The people we employ in our group of companies across Canada are essential in bringing  
our strategy to life.

Total number of employees

6,454*

Workforce by province

 full-time 

 part-time

3

0

268

23

655

22

43

4

619

24

508

21

61

2

10

0

3,552

66

507

7

58

0

*Includes employees of Premier group of companies and The Edge Benefits Inc. Premier also has one full-time employee in California.

2020 Integrated Annual Report  79
2020 Integrated Annual Report  79

Workforce spotlight

Learn more about the demographics and composition 
of our workforce.

Employee age demographics

4% 
(<25)

41%
(25 to 39)

39%
(40 to 54)

16%
(>54)

Gen Z

Millennial

Gen X

Boomer

36%%Representation of women 

on the CEO’s leadership 
team in 2020.

2019: 36% 
2017: 33%

Percentage of staff  
who identify* as:

Gender representation:

1. Total workforce

visible minority

15% 
4%  
1%  

having a disability

First Nations, Inuit or Métis

63%Female

37%Male

2. Financial Advisor network

*Based on responses to 
our 2019 annual employee 
engagement survey.

32%Female

68%Male

Financial Advisor 
age demographics

<1%
(<25)

Gen Z

56%
(40 to 54)

Gen X

23%
(25 to 39)

Millennial

21%
(>54)

Boomer

80  The Co-operators

A strategy to improve  
diversity and inclusion

A diverse and inclusive workforce leads to a stronger, more thoughtful and representative workplace  
that ensures decision-making and actions are positioned to support the needs of all employees, clients, 
members and communities. We have further to go to achieve our diversity and inclusion goals, especially in 
senior leadership levels across the group of companies. Acknowledging systemic racism and other barriers to 
inclusion and identifying how they are present in our own organization is critical to this work. In 2020, 
we focused on collecting insights to identify these barriers and inform the development of a holistic diversity 
and inclusion strategy. By shedding light on these barriers, we can strengthen the capability and resilience 
of our workforce while helping to dismantle systemic racism and injustice.

Strategic Performance Indicator

Representation of women in senior-leadership

25%

2019: 26%
2018: 25% (corrected from 27%)
Target: 35% by the end of 2022
Status: Below expectations

Description: The proportion of women in senior leadership positions  
at the vice presdient level or above.

2020 highlights
Acknowledging systemic racism and supporting the Black Lives Matter movement
At the height of the Black Lives Matter movement in June 2020, our president & CEO issued a statement to all 
employees and Financial Advisors, entitled “Black Lives Matter: Our commitment to do better.” This statement 
highlighted our work with the Canadian Centre for Diversity and Inclusion (CCDI), encouraged participation in our 
diversity survey and focus groups, and increased dialogue across the organization. We also paused all activity 
on social media channels in solidarity with the Black Lives Matter protests in Canada and the US, and used our 
channels to amplify voices of partner organizations and collaborators who are taking action to support Black and 
other marginalized communities.

Improving the representation of women in senior leadership
Since 2016, we’ve been actively working to improve the proportion of women in leadership positions at  
The Co-operators, as one preliminary step in our journey to improve diversity and inclusion across our group 
of companies. In 2020, at 25 per cent, we took a slight step back in progress towards our 2022 goal. We are 
committed to taking action to ensure we have a representative leadership team as part of our ongoing focus on 
building a representative workforce.

 
2020 Integrated Annual Report  81

Addressing barriers to diversity and inclusion
Working in partnership with the Canadian Centre for Diversity and Inclusion (CCDI), we engaged employees 
across the group of companies in an anonymous diversity survey to launch our comprehensive journey  
toward a more diverse and inclusive workforce. This survey was designed to understand where we stand as 
an organization and enable us to build out a targeted strategy relevant to The Co-operators. Following the 
survey, CCDI facilitated focus groups with employees who identify with a variety of diversity dimensions. It is 
their practice to ensure there are a variety of groups, including non-marginalized individuals, in order to identify 
whether experiences and impacts are different based on the diversity dimension. These focus groups were 
conducted with employees identifying (in alphabetical order) as:

•  Black persons
•  Francophones 
•  Heterosexual white men without a disability 
•  Indigenous persons and persons of colour 
•  LGB2Q+ and/or transgender persons
•  Persons with mental and/or physical disabilities
•  Racialized persons (visible minority or persons of colour)
•  Women (persons who identify as women)

These focus groups helped to deepen our understanding of the barriers that exist. At year end, over 3,800 
employees had taken the survey, 195 participated in focus groups, and ten had signed on to become  
Diversity and Inclusion Influencers (see page 83). As elements of our discovery phase, the output from  
the survey and focus groups were analyzed by CCDI and consolidated into an Inclusivity Assessment report.  
The report illustrated our current state, and along with the Global Diversity and Inclusion Benchmarks Survey,  
will be used as a guidepost to develop our strategy. The strategy will include a vision, mission and key goals,  
and will be presented in 2021.

 GRI 102-44

82  The Co-operators

2020 Integrated Annual Report  83

“To focus on diversity and inclusion is to focus on people, respect,  
fairness and helping people realize their potential without artificial barriers. 
In the workplace, we can help dismantle these barriers through more 
representation and accessibility. We must challenge the ways we think  
and make space for different voices that aren’t always heard.”

– Kristi Chatterton, 
Diversity & Inclusion Influencer, The Co-operators

OUR STORIES

Elevating employee voices to design a 
meaningful Diversity and Inclusion strategy

Involving the voices, perspectives, experiences and insights of our employees is a 
critical component of creating a more diverse, equitable and inclusive workplace 
culture at The Co-operators. In 2020, we put the call out for diversity influencers – 
employees and leaders from across the organization who have diverse perspectives 
and a desire to contribute to the design and implementation  
of our Diversity and Inclusion Strategy. 

Diversity influencers like Kristi Chatterton will provide feedback and share perspectives 
throughout the strategy design process and implementation phase. They will help 
brainstorm tactics to support the strategic goals and vision, and champion an 
inclusive culture through encouraging dialogue and active participation in events 
and training.

“I signed up to become a diversity and inclusion influencer because I see 
the benefit and power of diversity in my own family. Through this initiative, 
we can both raise awareness and work together to create change.”

– Marcus Morson, 
Diversity & Inclusion Influencer, The Co-operators

Pictured: Kristi Chatterton

84  The Co-operators

Engaging and supporting our people

Our co-operative organization is made up of people who are impacted by and connected with the issues 
and trends in the world around us. We believe our people are the core source of our competitive advantage  
in a rapidly changing environment, and in 2020, their resilience was put to the test. While everyone  
was impacted by the pandemic, not all impacts were created equal, and the diversity of needs,  
lived experiences, and perspectives required a human-centred, tailored approach to engagement.

Strategic Performance Indicator

Aggregate Employee Engagement Score (2019)* Mental Health Index (2019)*

Financial Advisor Satisfaction Index (2019)

77%

78%

67%

2018: 78% 
Target: Maintain 80% or better each year
Status: Not measured in 2020

An engaged workforce reinforces our 
organization’s strength and stability, 
fosters innovation, and reflects that our 
work culture is meeting employee needs 
and providing a productive, healthy and 
stimulating work environment.

*See Pulse Survey results in 2020 Highlights.

Target: Maintain 70% or better each year
Status: Not measured in 2020

How our employees view our 
commitment to mental health 
and how well we deliver on  
this commitment through  
our practices.

The satisfaction of our Financial Advisors is 
an important measurement of our ability to 
respond to challenges and provide support 
and solutions to help them meet the needs 
of their clients.

2020 highlights
Taking the pulse of employee engagement in a unique year
The Co-operators has been a Kincentric Best Employer for 17 consecutive years. 
In 2020, we did not conduct our annual Employee Engagement Survey, due to 
the pandemic and the timing of the survey. Instead, we worked with Kincentric to 
conduct employee Pulse Surveys, in May and November, to better understand the 
challenges they were facing, their ability to complete work tasks remotely, and the 
degree to which they felt supported.

Pulse survey findings
Results indicated strengths in the areas of well-being, manager support, personal 
adaptability and connection/collaboration enabled by technology. Highlights from 
the second Pulse Survey conducted in the fall of 2020 include:

•   88 per cent of employees felt the organization was looking after their wellbeing 

and that their manager had provided the support they needed. 

•   89 per cent felt that their current work situation (whether remote, in-office or a 
combination) allowed them to be fully productive, and felt positive about their 
ability to adapt. 

Challenge

Adjusting to work under 
extraordinary conditions
Despite overall positive results on the 
Pulse Surveys, employees helped to 
identify a few opportunities to improve. 
Further support to help employees  
adjust to remote work set-up, including 
access to office equipment, ergonomics 
and improving network speeds and 
technological upgrades. Employees largely 
felt the organization was looking out  
for their well-being, however some 
expressed concern about the volume  
of change and workload, and the 
associated impact on mental health. 
Action plans have been created to 
address these challenges and continue  
to monitor our progress and improvement 
in future surveys.

 GRI 102-44

 
2020 Integrated Annual Report  85

Strong employee retention persists amidst uncertainty
Despite the widespread uncertainty and significant financial challenges endured in the first half of 2020,  
we retained 93% of corporate employees.

Employee voluntary-turnover rate

4.3%

Employee retention rate

93%

Supporting our people with competitive compensation and benefits
As a living-wage employer we offer a competitive and equitable compensation package that, in most cases,  
far exceeds the living wage. We also monitor salaries through our External Market Analysis process, which can 
help to identify and address any gaps in our competitive positioning. In addition, we conduct an annual gender-pay 
review, which includes statistical modelling on employee compensation. In 2020, this review confirmed that 
across equivalent salary grades, a pay inequity among genders does not exist at The Co-operators.

CEO to average worker pay ratio (2019)

16:1

Industry Benchmark: 202:1*

*Based on the salaries of the 100 highest paid CEOs in Canada.  
(Source: “The Golden Cushion” The Canadian Centre for Policy Alternatives, 2021).

Workforce salaries

$485.4 million

Workforce benefits

$105.9 million

Workforce incentive programs

$63.5 million

86  The Co-operators
86  The Co-operators

Employees and Financial Advisors 
in the community

Our employees and Financial Advisors took meaningful action to support their 
communities throughout 2020. 

1616%%of employees used a portion of 

their paid volunteer days.

2019: 49%  2018: 55%

575Financial Advisor and service office 

locations accredited through the Advisors 
for Sustainable Communities program.

$377,392

in equivalent salary 
to support employee 
volunteering in 2020.

$800,000+ in independent community 
80

Number of employee volunteers who participated  
in our annual Apple Day. Apples were harvested and 
provided to community groups, while maintaining 
physical distancing throughout the initiative.

contributions made by our 
Financial Advisors.

9,392

Total volunteer  
hours  tracked

$302,169

in total contributions made by employees  
to United Way in 2020.

9 Volunteers in 

Action groups

Our Volunteers in Action 
program encourages staff 
across Canada to engage  
in volunteering.

2020 Integrated Annual Report  87

COVID-19 Spotlight

Protecting the health and  
well-being of our people

In the days before widespread lockdowns were announced in Canada, we immediately  
moved our people to work-from-home environments, including employees, Financial Advisors, 
agency staff and call centre staff, to proactively ensure the health and safety of our employees, 
Financial Advisors, and our local communities. This included close to 8,000 people 
– an unprecedented move in our history.

We provided resources to navigate difficult times
Ongoing tips and resources were developed to support the mental and physical health of our employees  
and help them stay connected as we worked through this time of change together. These resources covered 
topics such as mental health, managing work at home, balancing work with educating children at home,  
and physical and financial health.

We made job security a priority throughout the pandemic
During the height of the crisis, we worked through our business continuity plans with a core staff and scaled 
our technological capacity to ensure all employees could work securely and seamlessly. At the same time,  
we continued to pay full wages to all employees, whether they were working during this period or not. 

We increased employee spending accounts for wellness and home offices
To support the health and well-being of our employees working from home, and in response to the need for 
technology and office equipment, we enhanced our Personal Spending Account (PSA) for Wellness Expenses 
coverage by an additional $250 per employee, to a total of $500, to purchase home office equipment. 

Designing flexible work arrangements
Recognizing the diversity of life situations, we worked with employees to identify flexible work arrangements 
that would support work-life balance and mental health, and address the unique circumstances caused by 
the pandemic. This ultimately led to better productivity and resilience among our employees, which meant we 
could ensure the needs of the business and our clients.

88  The Co-operators

Delivering competitive solutions  
across Canada 

Embedded in the hearts of over 380 communities across Canada, reaching from city neighbourhoods  
to rolling farmland, our network of Financial Advisors and their staff provided advice, insight and support to  
our clients. This helped to build trust and relationships with Canadians from coast to coast.

Total number of Financial Advisors

462

Financial Advisors offices

Contact centre location

Claims office location

 Financial Advisor and service office  
locations by province

1

1

52

124

33

15

22

310

21

26

10

20

 
 
 
2020 Integrated Annual Report  89

“I’ve seen the efforts of doctors, nurses and staff 
first-hand as they supported my family when they 
needed it most. I’ve seen their commitment to give 
the best care they can to our loved ones, and I want to 
support the development of a healthy, resilient and 
fair community. Making sure the most vulnerable 
members of our society stay healthy is an important 
step to building a strong community.”

– Bill Bachra, 
Financial Advisor, Markham, Ontario

OUR STORIES

Supporting front-line 
healthcare workers

Across Canada, our Financial Advisors provide  
support to enhance the well-being and resilience  
of their local communities.

A prime example is Co-operators Financial Advisor  
Bill Bachra, who is passionate about helping people and 
serving his community of Markham, Ontario. In 2016, 
he was appointed to the Board of Directors for the 
Markham Stouffville Hospital Foundation, and helped 
raise over $1 million for the hospital. In 2020,  
Bachra took his generosity a step further and  
donated $10,000 to the Markham Stouffville  
Hospital to support its COVID-19 Relief Fund.

The donation was directed to support needs within the 
community and provided frontline staff with personal 
protective equipment, such as hospital-grade masks, 
gloves, gowns and face shields.

Pictured: Bill Bachra

90  The Co-operators

Supporting a culture of continuous learning 

To support a capable, adaptive and engaged workforce, and to strengthen our culture of innovation,  
we prioritize the ongoing development, training and education of employees — creating a workplace 
focused on sustainable development and continuous learning.

Strategic Performance Indicator

Percentage of senior leadership with SMART goals related to sustainability or co-operative identity (2019)

94%

2018: 94%
2017: 91%
Target: 100% each year
Status: Not measured in 2020

This measures the integration of sustainability and co-operative principles 
throughout our organization.

2020 highlights
Investing in employee training and development
In 2020, we invested an average of $568 per employee on external education programs. Although our 2020 
allotment represents a decrease from 2019 levels, the decrease was the result of a reduction in expenses 
implemented to ensure we could maintain financial stability during the pandemic.

Building cyber literacy and awareness
As an organization, we have a lot to protect — from client data to professional assets to our reputation.  
There are countless reasons why it’s critical for employees to remain vigilant to the risk of cyber security.  
In 2020, we launched a new cyber security training course, of which we achieved a 99 per cent completion rate. 
This is well above the industry target for employee security training of 85 per cent. Our success rate demonstrates 
the value that this training has to our organization and our employees, both at work and at home.

Offering a sustainability education course for employees
We launched a sustainability eLearning course to help employees better understand what it means to  
use a “sustainability lens” in their work. The course focused on helping employees better anticipate and 
manage risk; increase and identify innovation opportunities; enhance problem solving and become more 
effective decision-makers; and better respond to changing economic, social and environmental conditions.  
By the end of 2020, 82 per cent of our corporate employees had completed the course.

Incentivizing leaders to champion co-operative values and sustainability
All vice-presidents, senior vice-presidents, executive vice-presidents, as well as the president and CEO,  
are required to include at least one SMART* goal related to co-operative and sustainability principles in  
their annual performance plans. Each year, these goals are audited and reported to the Board of Directors. 
While this annual audit did not occur in 2020 as a result of the pandemic, the strong uptake of the sustainability 
eLearning course, along with 94 per cent compliance in both 2018 and 2019, suggests that sustainability 
continues to be embedded throughout the organization.

*SMART stands for: specific, measurable, ambitious (but achievable), relevant and time bound.

  
2020 Integrated Annual Report  91

COVID-19 Spotlight

The future of work

Today’s workplace looks significantly different than it did one year ago.  
The COVID-19 pandemic led to an unprecedented shift away from  
in-person engagement. An expansion of online, remote and flexible work 
arrangements redefined boundaries between our homes and workplaces.

To ensure we kept employees and our communities healthy and safe, the vast 
majority of our employees worked from home throughout the year, with over  
90 per cent of our corporate employees still working at home at year end. A small 
subset of employees who were required to be in the office due to the nature of their 
roles were provided a safe and isolated work environment by maintaining virtual 
work for the majority of employees. As regional public health restrictions eased, 
offices were prepared to welcome employees, up to 25 per cent capacity, to a safe, 
socially distanced work environment. 

With the rise of virtual work, we continue to explore how we can embed and 
embody a strong workplace culture in our day-to-day activities and interactions.  
As we learn from challenges and identify opportunities presented by the new 
working reality, we are reimagining the future of work at The Co-operators. 

While 2020 was broadly defined by its challenges, great benefits emerged in terms of our ability to  
work with greater flexibility and enhance our culture of performance, innovation, diversity and inclusion.  
These opportunities enable us to continue with a growth mindset and build a better workplace.

Expanding online, remote work for the long term
As conditions allow, more employees, Financial Advisors and client-facing staff will return to the office. At the 
same time, increased comfort and capability to work remotely will lead to an increase in remote work going 
forward. Remote work not only reduces the impact of our physical operations in terms of energy, emissions and 
travel expenses; it affords greater flexibility for our people and opens us up to a wider, more diverse pool of talent 
who may not live in close proximity to our corporate locations.

Accelerating business transformation and performance culture
The pandemic has also introduced an increased urgency for businesses to evolve. Our competitors and consumer 
expectations will continue to evolve at a pace well beyond what we experienced prior to the pandemic. We must 
be positioned to evolve at pace. The goals in our strategic plan to transform our organization digitally require us to 
ensure our workforce is poised to embrace the speed of change required to meet this challenge.

Flexibility and adaptability as a core strength
In the early days of the COVID-19 pandemic, the need to adapt and stay flexible in response to the rapid pace of 
change became a valued competency. Understanding that a one-size-fits-all approach does not do well to serve 
the needs of the business nor the health and well-being of the worker, we are committed to moving forward with  
a culture of flexibility – ensuring our people remain strong and ready to respond as challenges arise.

Achieving high performance through positive mental health
With the current pace of change, we will increasingly need our people to operate with a bias towards action. 
Especially in challenging times, to ensure the needs of our clients and communities are met, we must work 
at pace and be ready for change and stay focused on outcomes. To be successful, we must promote positive 
mental health and set up conditions that put the well-being of our people first. This will ensure employees have 
the emotional and practical tools they need to perform.

92  The Co-operators

2020 Integrated Annual Report  93

Exploring possibilities 
through innovation

Strategic Area of Focus: Create the Future

The Co-operators was founded on an innovative idea of creating a 
cooperative insurance solution that would provide financial security  
for Canadians in challenging times. Today, we have reaffirmed our 
innovative beginnings through our strategy, with the intention of 
experimenting with and developing new and emerging business models. 

Issues like climate change and the rapid advancement of technology 
pose great challenges, but they also present opportunities to create a 
future that is more sustainable and resilient, and that meets the needs  
of Canadians. Looking to the future, we are embedding innovation  
and adaptability into our strategy and thinking beyond “business as 
usual” to bring new products and services to market for a new and 
changing world.

94  The Co-operators

2020 Integrated Annual Report  95

Innovative solutions for  
a changing world

As things change and needs emerge, our business must be 
nimble and ready to adapt. To ensure we stay relevant and 
effective in a rapidly changing economy, we launched  
Duuo in 2018, a digital, on-demand insurance platform,  
which currently offers six products that meet the needs of 
Canadians in a world of transformation.

Designing new products for a changing economy
Canadians living, working and experimenting on the leading edge of emerging economies – from the 
sharing economy to the gig economy – are breaking new ground and opening up new opportunities 
for prosperity. In this new territory, there are also emerging sets of unmet needs when it comes 
to financial security and peace of mind. Through our rapid development of online, easy-to-access 
episodic and subscription insurance products, we are innovating alongside the pace of change to 
provide financial security for pioneers of the digital economy.

Short-Term Rental Insurance
Specialized, on-demand insurance for people who rent out their properties through platforms like 
Airbnb®, HomeAway® and VRBO®.

Rent-my-Stuff Insurance
Insurance coverage for risks that are incurred when an individual rents their belongings to others.

Gig Insurance
A low-premium, episodic liability insurance product designed to uniquely match the task and 
duration of service for which the gig worker was hired. This provides peace of mind to both the 
worker and the business or person hiring their service, thereby facilitating this type of commercial 
exchange and general economic activity.

Event Insurance Online
On-demand insurance – which can be purchased in minutes – to cover an event host’s liability in 
case of accidents, benefitting hosts and venue owners alike.

Vendor Insurance
Insurance coverage for exhibitors and vendors at events such as farmers’ markets and trade shows.

Tenant Insurance
Dynamically rated insurance coverage for people who lease residential premises, providing peace of 
mind to both the lessee and lessor.

Catalyzing innovation through our Corporate Venture Capital fund
We developed a Corporate Venture Capital fund to facilitate more innovative partnerships that  
can develop solutions to challenges we face as an organization and as a society. Through this fund, 
we leverage our capital to partner with start-ups on the leading edge of new technology and 
innovations that will help meet the changing needs and preferences of our clients. In support of  
our innovation strategy, the fund focuses on investments and partnerships aligned with three  
key themes:

1. Meeting emerging and underserved financial needs
2. Enriching the resiliency of Canadians and their communities
3.  Digital technology products or service solutions offering strategic value in our core  

operations and/or assist us in exploring opportunities in adjacent and emerging markets

Since 2019, we have invested in: 

Slice Labs Inc., a leading US InsurTech that develops technology solutions for on-demand, 
episodic insurance products. In partnership with Slice, Duuo’s products and API roadmap  
are leading edge in the exploration of the emerging model of embedded insurance solutions.

BlueDot, a Toronto-based HealthTech company that tracks and predicts the spread of infectious 
disease globally. BlueDot was among the first to identify the COVID-19 outbreak and to advise its 
clients including the WHO and national and regional governments on pandemic response strategy. 
To learn more about BlueDot, see page 96.

Portag3, a FinTech fund with with a mission to invest, develop, and empower creative,  
ambitious and visionary entrepreneurs who have the potential to reshape financial services.  
This investment provides us access to the fund’s portfolio companies, allowing us to leverage 
their innovative platforms and learnings to support our strategic initiatives.

96  The Co-operators

2020 Integrated Annual Report  97

“Our world is rapidly changing, and as a consequence outbreaks that 
threaten human health, security, and prosperity are appearing with greater 
frequency and magnitude. Our products empower our clients with timely, 
contextualized insights that strengthen their resilience against dangerous 
infectious disease threats.”

– Dr. Kamran Khan, 
BlueDot Founder and CEO

OUR STORIES

Detecting COVID-19 before  
the world knew its name

Even before the COVID-19 pandemic emerged at the end of 2019, The Co-operators 
considered the spread of infectious disease and the risk of global pandemics as a 
significant threat to the health, well-being and financial security of Canadians.  
In August 2019, we co-led a $7 million USD Series A investment round with 
BlueDot, a digital-health company that uses big-data analytics to track and  
anticipate the spread of the world’s most dangerous infectious diseases.

Through our partnership with BlueDot, we are exploring opportunities to use BlueDot’s data aggregation, 
artificial intelligence and predictive analytical capabilities to help clients make informed decisions around  
the prevention and mitigation of infectious disease risk. 

In early 2020, BlueDot made world headlines, as being among the first in the world to identify the emerging 
risk from COVID-19 in Hubei province, immediately alerting its clients of an impending threat with its robust 
technological platform. BlueDot also published the world’s first peer reviewed scientific study on the spread  
of COVID-19, which accurately predicted eight of the first 10 cities to import the novel coronavirus through 
commercial air travel.

“As chair of BlueDot’s Board of Directors, I observe first-hand how  
The Co-operators and our fellow social-purpose investors are uniquely 
positioned to have a direct impact on the evolution of this truly remarkable 
and innovative company. BlueDot is empowering resiliency efforts in the  
face of COVID-19 and other infectious diseases that threaten global  
and local health, security and prosperity.”

– Steve Phillips, 
Executive Vice-President, The Co-operators

98  The Co-operators

2020 Integrated Annual Report  99

Exploring new and emerging  
business models

Ongoing research to explore new and emerging business models in 2020 was focused in the areas of 
mobility and smart homes and buildings. At the same time, as part of our Enterprise Innovation work,  
we explored innovations to develop solutions to address financial inclusion and resiliency.

Telematics and mobility
In the near future, we expect automobile original equipment manufacturers’ (OEMs) factory-embedded 
telematics systems to accelerate business model development both within our organization and in our 
operating environment. As older telematics devices are replaced with more sophisticated technology,  
safety features, connectivity and data, we anticipate new opportunities will emerge, including more targeted 
insurance pricing, products, services and client engagement; lower claims due to more targeted safety and  
loss-prevention advice; and more expansive service offerings. Forming new partnerships will be key to  
our ability to both develop new consumer value propositions and gain a leading-edge view into potential 
challenges on the horizon. Data ownership, control and security must remain at the forefront of these  
business models and partnerships.

Smart homes and buildings
We continued to explore business models that leverage data from smart home and building devices to design 
new products, services and ways to engage our clients. In partnership with TELUS, we established a team 
to test out consumer value propositions that can help us motivate Canadians to feel safe and secure through 
engaging, personalized experiences. We continue to explore other partnerships as well, where we can improve 
client loss prevention through the use of data and analytics.

Enterprise innovation work
In 2020, our priority Enterprise Innovation projects included Financial Inclusion and Resiliency. Both projects 
benefitted from access to our innovation research teams, who pursued financially viable solutions to long-standing, 
existential and extremely challenging societal issues. This work continues, and in 2020 we focused on exploratory 
research to identify and articulate the problems, gaps and opportunities that exist. 

We also made our innovation research teams available to leaders and business units across our group of companies. 
Working with our in-house subject matter experts, leaders were encouraged to re-evaluate their business problems 
and engage with a “learn-fast” innovation structure and process to arrive at solutions they would not otherwise 
attain through traditional approaches. This provided teams across our enterprise with the opportunity to optimize  
or modernize within their respective areas and strategic objectives. Through this experiential learning opportunity, 
teams gained knowledge of an innovative approach that could be applied to daily activities – an important input into 
overall development of talent and culture.

100  The Co-operators

2020 Integrated Annual Report  101

On the horizon: Future outlook 
from our president and CEO 

Our co-operative exists to enable the financial security of Canadians and Canadian 
communities, both now, and long into the future. In a period of rapid change, it is 
paramount that we are preparing to meet the future needs of our members and clients. 

2020 taught us many lessons as individuals, and as a co-operative. We must now capitalize on what we’ve 
learned and apply it going forward. We unlocked a latent capability and capacity in our organization that we 
cannot lose as we continue to deliver on our four-year strategy. We must retain and maximize those capabilities 
if we are to remain competitive and relevant.

Accelerating our digital evolution
The pandemic accelerated our need for digital transformation. Consumer expectations are changing at a rapid pace, 
and many in the industry have pressed fast-forward on their digital capabilities. Our journey only has meaning if we 
have a destination in mind, and we are committed to providing our clients with a service model that meets their 
needs in the contexts wherein they wish to do business. 

Championing a sustainable transition 
The transition to a more sustainable economy requires a critical mass of investors putting their financial 
weight behind the movement. The Co-operators allocates over 20 per cent of our invested assets to impact 
investments, over $2.4 billion, and will continue to grow this amount. We are committed to advocating for and 
building the market in this space, together with our peers. Transition finance will help de-risk our economy  
and communities by building cleaner energy systems, more energy efficient and resilient infrastructure, 
stronger housing, better food security, mental health supports, and more.

Designing the future of work
In response to the pandemic, we changed how we work. We need to design the most effective work posture for our 
future and determine the level of flexibility we need to set our business up for long-term success. Our workforce 
capability will evolve to enable us to be a high performance co-operative supported by sustainable, diverse and 
inclusive work environments. We will maximize productivity, collaboration and promote mental and physical 
health by appropriately embracing remote, in-office and hybrid work postures.

Staying true to our purpose
Above all, our purpose and mission to serve our members, clients and communities remains steadfast. As we 
emerge and recover from the pandemic, transforming and evolving our business is a priority, and we will create 
this future together with our employees, Financial Advisors, members, clients and communities.

2020 has taught us much about uncertainty. We cannot control our external environment, and we do not  
know what the future might bring. Yet through co-operation, collaboration and a clear-eyed focus on our 
co-operative purpose, we can successfully navigate challenges that lie ahead.

Pictured: Robert Wesseling

102  The Co-operators

Contributing to the United Nations 
Sustainable Development Goals

We’ve connected our co-operative to a concerted global movement to protect the environmental, social and 
financial well-being of current and future generations. The Co-operators has endorsed all 17 United Nations 
Sustainable Development Goals (SDGs) and aligned our 2030 Enterprise Long-term Goals to nine specific 
SDGs on which we have the greatest expertise and can make the most meaningful impact. We’ve outlined 
a few selected highlights of how we’re contributing to the SDGs today, in an effort to help build a more 
sustainable future.

SDG 3: Good health and well-being
UN target: 3.4 – Mental health and well-being

How we’re contributing: 
In 2020, we contributed $940,000 to support marginalized youth and people with 
mental health challenges, including $150,000 to Kids Help Phone Crisis Text Line, 
Canada’s first-ever crisis texting service, which helps youth access mental health 
support in their preferred way.

SDG 5: Gender equality
UN indicator: 5.5.2 – The proportion of women in managerial positions

How we’re contributing: 
In 2020, 25 per cent of our senior leadership positions were held by women,  
36 per cent of our executive leadership team were women, and 32 per cent of  
our Board of Directors were women. We have further to go to achieve gender equality  
in the senior leadership levels across our group of companies and in our governance.

SDG 7: Affordable and clean energy
UN indicator: 7.2.1 – Renewable energy share in the total final energy consumption

How we’re contributing: 
In 2020, our impact investments were directed towards projects and initiatives  
that were responsible for generating 235 MWh of renewable energy, enough  
to power 9 million homes for one year.

Note: The impact does not result solely from our investments, but depict the total 
impact achieved by the projects and initiatives in which we invest. Because of 
reporting periods, this value is for fiscal 2019.

SDG 8: Decent work and economic growth
UN indicator: 8.5.2 – Equal pay for work of equal value

How we’re contributing: 
As a living-wage employer, we offer a competitive and equitable compensation package. 
An annual gender pay review continues to confirm that across equivalent salary grades, 
a pay inequity among genders does not exist in our organization. We currently employ 
6,285 full-time and 169 part-time employees, with a 93 per cent employee retention 
rate in 2020.

2020 Integrated Annual Report  103

SDG 9: Industry, innovation and infrastructure
UN indicator: 9.4.1 - CO2 emission per unit of value added

How we’re contributing: 
We continue to monitor and disclose the carbon footprint of our investments,  
understanding that our invested assets continue to impact and influence global  
carbon emissions and climate-related risk. In 2020, the economic emission intensity,  
or carbon footprint, of our listed equity and corporate bond portfolios was 77.7 tonnes  
of CO2 equivalent per million dollars invested.

SDG 11: Sustainable cities and communities
UN target: 11.5 - Reduce economic losses caused by water-related disasters

How we’re contributing: 
In 2020, we developed Canada’s most robust and up-to-date flood model of the Great 
Lakes coastal regions, modeling flood risk from ‘seiches’, which are lake storm surge 
events. Our Comprehensive Water product is Canada’s first and only flood insurance 
product to cover all Canadians from the risks of overland flooding including storm surge, 
regardless of their risk level.

SDG 12: Responsible consumption and production
UN target: 12.2 - Sustainable management and efficient use of natural resources

How we’re contributing: 
In 2020, over 80,000 of our client households had signed up to go ‘paperless’ through our 
continued promotion of online services, avoiding the use of over 1.2 million sheets of paper.

SDG 13: Climate action
UN target: 13.3 Awareness raising on climate change mitigation, adaptation, impact 
reduction and early warning

How we’re contributing: 
In 2020, we helped clients prepare for and prevent losses that might be incurred from 
catastrophic events and seasonal weather patterns by sending over 404,000 targeted 
eAlerts and eReminders to clients across Canada. These messages included information on 
how best to prepare and protect their belongings to mitigate losses and stay safe. We track, 
monitor and model climate-related risks across a variety of scenarios to predict how events 
like wildfire, flooding and extreme weather might impact our clients and communities.

SDG 17: Partnerships for the goals
UN target: 17.14 Policy for sustainable development

How we’re contributing:
We advocate various levels of governments in Canada for greater policy coherence for 
sustainability and to shape priorities for a sustainable, resilient recovery to the pandemic. 
The issues on which we focus include climate resilience, greenhouse gas reductions, 
sustainable finance, mental health, and active transportation. For example, we supported 
several initiatives to advance the implementation of recommendations of the Expert Panel 
on Sustainable Finance, and actively participated in a major UNEP FI initiative exploring 
climate risk scenarios to advance the implementation of the Taskforce on Climate-related 
Financial Disclosures (TCFD).

104  The Co-operators

Public Accountability Statement
Our 2020 Integrated Annual Report provides our key 
stakeholders with information and data related to our 
economic, social and environmental performance.  
In compliance with the Public Accountability Statement 
requirements under the Insurance Companies Act, this report 
includes relevant activities of Co-operators General Insurance 
Company, which has equity exceeding $1 billion, along with the 
activities of regulated companies owned by The Co-operators 
Group Limited, including:

•   The Sovereign General Insurance Company  

(The Sovereign General)

•   Co-operators Life Insurance Company  

(Co-operators Life)

•  Federated Agencies Limited (Federated)
•  HB Group Insurance Management Ltd. (HB Group)
•  COSECO Insurance Company (COSECO)
•  Addenda Capital Inc. (Addenda)
•  CUMIS Life Insurance Company
•  CUMIS General Insurance Company

For more information on these organizations, visit cooperators.ca. 
The information, data and content found in these pages focuses 
on our larger operations outlined above. Unless noted, 
non-financial reporting items from a number of smaller 
companies are excluded from this report, based on size  
or The Co-operators ownership interest. These organizations 
include: Aviso Wealth Limited Partnership; AZGA Service 
Canada Inc.; Co-operators Financial Investment Services  Inc., 
CU Agencies Alliance Ltd.; Duuo Insurance Services Inc.; 
Premier group of companies; Les Systemes de gestion 
Technicost Inc.; The Edge Benefits Inc.; and UNIFED Insurance 
Brokers Limited.

Our Integrated Annual Report captures the activities of  
The Co-operators Group Limited and its major subsidiaries, 
unless otherwise stated, for the 2020 calendar year.

This report can be found in English and French at  
cooperators.ca/integrated-report. To obtain a printed copy,  
or for more information, email us at service@cooperators.ca.

Our report validation process
To increase validation mechanisms, our internal audit 
department has assessed the data integrity of several key 
financial and non-financial measures and statements in  
this report. Measures and statements were included in the 
assessment based on a risk ranking. We incorporate our 
internal audit department’s recommendations on reporting 
controls where applicable, and future reports will continue to 
do so. Through a separate process, our consolidated financial 
statements are subject to an annual external audit. Several key 
financial figures arising from this process have been included 
in this report.

 GRI 102-45

2020 taxes paid/payable (recovered/recoverable)1  
(in thousands of Canadian dollars)

Federal 

Provincial

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland and Labrador

Nova Scotia

Ontario

Prince Edward Island

Quebec

Saskatchewan

Territories

Total Provincial

Total

Other taxes2

Income 
and capital  
taxes

Premium  
taxes

Total

65,698

0

65,698

8,414

40,527

48,941

4,164

12,169

16,333

1,385

1,500

2,106

1,791

3,404

3,749

7,068

5,673

4,789

5,249

9,174

7,464

25,928

69,175

95,103

531

2,678

1,845

187

1,598

8,118

7,739

695

2,129

10,796

9,584

882

50,529

159,915

210,444

116,227

159,915 276,142

109,969

386,111

Total taxes paid/payable (recovered/recoverable)

1. All income and capital tax amounts may contain accrued tax estimates.
2.  Other taxes includes commodity, property and business, payroll, 

and other miscellaneous taxes.

2020 debt financing
The Company is committed to making debt financing available to 
businesses across Canada.

$0 to $24,999

$25,000 to $99,999

$100,000 to $249,999

$250,000 to $499,999

$500,000 to $999,999

$1,000,000 to $4,999,999

Over $5,000,000

Total

Number of 
authorizations

Amount authorized

5

3

11

7

15

42

16

 $34,338 

 $129,609

 $1,716,791 

  $2,759,063 

  $11,080,277 

  $93,220,412 

  $134,020,025  

99

  $242,960,515  

For reasons of confidentiality, a provincial breakdown of the number 
of authorizations and amount authorized is not included.

2020 Integrated Annual Report  105

Supplementary Disclosures
Governance disclosures
The Co-operators Management Group profiles
The Co-operators Sustainability Policy
UNEP FI Principles for Sustainable Insurance 
– annual disclosure of progress
Our carbon footprint
Sustainability-related insurance and wealth 
products and services
Compliance and ethics
Montreal Carbon Pledge – carbon footprint  
of investments
Sustainable investing and impact  
investing policies
Credit ratings
Workforce disclosures

Co-operative memberships
As a co-operative, we’re a part of a global  
co-operative system, and belong to the following 
associations, coalitions and initiatives to advocate 
for and advance the co-op sector:

•   Montreal Carbon Pledge (Addenda Capital Inc. 

and The Co-operators Group Limited)

•  Partners for Action Network
•   Portfolio Management Association of Canada 

(Addenda Capital Inc.)

•   Responsible Investment Association (Addenda 

•   Canadian Association of Mutual  

Insurance Companies

•  Canadian Co-operative Investment Fund
•  Co-operatives and Mutuals Canada
•  International Co-operative Alliance
•   International Cooperative and Mutual  

Insurance Federation

•   Provincial and local co-operative associations

Other memberships
•    Canadian Association of Direct  

Relationship Insurers

•  Canadian Drug Insurance Pooling Corporation
•   Canadian Life and Health Insurance  

Association Inc.

•  Canadian Marketing Association
•  Federation of Mutual Fund Dealers
•  Investment Funds Institute of Canada
•  Garnter CIO Research Board
•  LOMA and LIMRA International, Inc.
•  Mutual Fund Dealers Association of Canada
•  Travel Health Insurance Association

Other affiliations and partnerships
•   Accounting for Sustainability CFO  

Leadership Network

•   Advisory Committee for the University  

of Guelph Masters of Cybersecurity and  
Threat Intelligence

•   Bank of Canada and the Office of the 

Superintendent of Financial Institutions -  
Pilot project on climate risk scenarios
•   Canadian Bond Investors Association  

(Addenda Capital Inc.)

•  Canadian Mental Health Association 
•  Canadian Red Cross
•  Carbon Pricing Leadership Coalition
•  CDP (Carbon Disclosure Project)

 -  Climate change program (Addenda Capital Inc. 
and The Co-operators Group Limited)
 -  Water program (Addenda Capital Inc.)
 -  Forests program (Addenda Capital Inc.)
•   Ceres Investor Network on Climate Risk  
and Sustainability (Addenda Capital Inc.)
•  Climate Action 100+ (Addenda Capital Inc.)
•   Corporate Knights’ Council for  

Clean Capitalism
•  Enactus Canada
•  FireSmart® Canada
•  Green Bond Principles (Addenda Capital Inc.)
•  Home Fire Sprinkler Coalition Canada
•  Institute for Catastrophic Loss Reduction
•   Institute for Sustainable Finance  

(Addenda Capital Inc.)

•  Insurance Development Forum
•   Kids Help Phone

Capital Inc., The CUMIS Group Limited,  
The Co-operators Group Limited)
•  Share the Road Cycling Coalition
•  Smart Prosperity Leaders’ Initiative
•   Task Force on Climate-related Financial 
Disclosures (Addenda Capital Inc. and  
The Co-operators Group Limited)
•  The Conference Board of Canada
•   United Nations Environment  

Programme – Finance Initiative
 -   Global Steering Committee   
 - Pilot asset management group –  

implementing the TCFD recommendations 
(Addenda Capital Inc.)

 -    Pilot insurer group – implementing the  

TCFD recommendations

 -   Principles for Sustainable Insurance
•   United Nations-supported Principles for 

Responsible Investment (Addenda Capital Inc.)

Awards and recognition in 2020
Client satisfaction
•  Pollara’s 2020 Insurpoll Study
•   Auto: Ranked second in Net Promoter Score 

among a sample of Canadian clients

•   Home: Ranked second in Net Promoter Score 

among a sample of Canadian clients

Sustainability and citizenship
•   Corporate Knights’ Best 50 Corporate  

Citizens in Canada
 - #4 overall
 - #1 in insurance

•  Canada’s Greenest Employers

Key contacts
Finance
Lesley Christodolou
Vice-President, Corporate Finance Services
lesley_christodolou@cooperators.ca

Governance
Carmel Bellamy
Associate Vice-President,
Governance & Corporate Secretary
carmel_bellamy@cooperators.ca

Marketing & Communications
Chris Hewitt
Vice-President, Marketing & Communication
chris_hewitt@cooperators.ca

Sustainability & Citizenship
Chad Park
Vice-President, Sustainability & Citizenship
chad_park@cooperators.ca

The Co-operators, 130 Macdonell Street, Guelph, ON N1H 6P8
Phone: (519) 824-4400 | cooperators.ca | service@cooperators.ca
Available in French ~ Disponible en français
Released April 14, 2021 | COR698 (04/21)