ComScore Inc. is an information and analytics company with a global presence that specializes in measuring audience engagement, consumer behavior, and advertising performance across various media platforms. The company's suite of offerings includes Media Metrix Multi-Platform and Mobile Metrix, which is designed to measure app and website usage on desktops, smartphones, and tablets. ComScore's Video Metrix delivers measurement of digital video consumption, while its Total Home Panel Suite captures OTT, connected TV, and IOT device usage and content consumption. ComScore's cross-platform solutions include Comscore TV - National and Comscore TV - Local, which help customers understand the performance of network advertising campaigns and allow them to understand consumer viewing patterns and characteristics. Additionally, ComScore provides customized solutions for advertising campaign planning, optimization, and evaluation, as well as products that measure movie viewership and box office results by capturing real-time or near-real-time movie ticket sales. The company's clients include digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. ComScore Inc. was founded in 1999 and is headquartered in Reston, Virginia.