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Countryside Partnerships

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Employees 1001-5000
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FY2020 Annual Report · Countryside Partnerships
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Places People Love

Countryside Properties PLC Annual report 2020

 
 
 
 
 
COUNTRYSIDE’S PURPOSE 

TO CREATE 
PLACES WHERE 
PEOPLE LOVE 
TO LIVE, WITH 
SUSTAINABLE 
COMMUNITIES 
BUILT TO LAST

WHY WE ARE HERE
We create places where people 
love to live, where they feel at 
home and come together as 
a community.

WHAT WE DO
We design and develop high 
quality homes and sustainable 
communities that are not only 
beautiful but built to last.

WHO WE ARE
What unites us is our 
commitment to creating places 
that people love and communities 
that continue to grow. We 
always deliver in the right way, 
the Countryside way.

HOW WE DO IT
We create places people love 
by designing our homes with 
future residents in mind, by 
building more sustainably, by 
working hand in hand with local 
communities and partners, and 
by nurturing a solid team 
that truly cares.

Fresh Wharf, Barking

Photography is pre-Covid-19

Communities 

Engaging with our communities 
is critical to creating places 
people love. 

See page 7

Government 

Government policy and regulations 
have a significant impact on the 
homebuilding industry. 

See page 15

Customers 

Delivering high levels of 
customer satisfaction is at the 
heart of what we do. 

See page 27

Partners 

We seek to create enduring 
relationships with our partners. 

See page 37

Suppliers 

Our suppliers help us build our 
homes to the high-quality 
standards our customers expect. 

See page 41

Employees

Our employees are the 
backbone of our organisation. 

See page 50

STRATEGIC REPORT
2  2020 performance and highlights
3  Group at a glance
4  Our response to Covid-19
8  Understanding Countryside
10  Chairman’s statement
12  Market review
16  Group Chief Executive’s review
22  Our strategy
24  Our key performance indicators
28  Our business model
30  Stakeholder engagement
34  Operational review
34  Partnerships
38  Housebuilding

42  Group Chief Financial Officer’s review
46  Our people
51  Sustainability report
61  Non-financial information statement
62  Risk management
66  Principal risks

GOVERNANCE
70  Chairman’s introduction to governance
72  Board of Directors
74  Executive Committee
76  Corporate governance report
83  Report of the Audit Committee
88  Report of the Nomination Committee
90  Directors’ remuneration report
93  Remuneration policy report
98  Annual report on remuneration
106 Directors’ report
109  Statement of Directors’ responsibilities in 

respect of the financial statements

FINANCIAL STATEMENTS
110 Independent auditors’ report
117  Consolidated statement of 
comprehensive income

118 Consolidated statement of financial position
119 Consolidated statement of changes in equity
120 Consolidated cash flow statement
121  Notes to the consolidated financial statements
162  Parent company statement of financial position
163  Parent company statement of changes in equity
164  Notes to the parent company 

financial statements

169  Alternative Performance Measures (unaudited)
172 Shareholder information

Communities Fund charity support

St. Michael’s Hurst, Bishop’s Stortford

Mat and Bart, buyers at Belmont Place, Wigan

Rochester Riverside, Kent

Customers at Beaulieu Keep, Chelmsford

David Coles, employee

1

Countryside Properties PLC Annual report 2020 
 
2020 performance and highlights

SIGNIFICANT IMPACT FROM COVID-19
•  Completions1 down 29% to 4,053 homes (2019: 5,733 homes)

REPORTED MEASURES
•  Reported revenue down 28% to £892.0m (£1,237.1m)

•  Private average selling price (“ASP”) broadly flat at £364,000 

•  Reported operating loss of £5.4m (2019: £170.4m profit)

(2019: £367,000)

•  Net reservation rate at upper end of target range at 0.78 

(2019: 0.84)2

•  Average open sales outlets up 12% to 63 (2019: 56)

•  Total forward order book up 23% to £1,432m (2019: £1,166m)

•  Adjusted basic earnings per share of 7.4 pence (2019: 40.8 pence)

•  Successful placing of 74.6m new ordinary shares in July 2020, 

raising gross proceeds of £250m

•  Net cash of £98.2m (2019: £73.4m)

•  Basic (loss)/earnings per share of (0.8) pence (2019: 37.7 pence)

NON-FINANCIAL MEASURES
•  Total land bank increased to 53,118 plots (2019: 49,000 plots)

•  Accident Injury Incident Rate (“AIIR”) of 224 (2019: 227)7

•  NHBC Recommend a Friend score of 90.6% (2019: 92.5%)

•  NHBC Reportable Items of 0.22 per inspection (2019: 0.21)

Adjusted revenue3 £m

£988.8m

Change since 2019: -31%

Adjusted operating profit4 £m

£54.2m

Change since 2019: -77%

Adjusted operating margin4 %

5.5%

Change since 2019: -1,100bps

£1,422.8m

£585.7m

£988.8m

£1,229.5m

£594.7m

£1,028.8m

£552.1m

£777.0m

£427.1m

£359.4m

£122.5m

£91.5m

£234.4m

£211.4m

15.8%

16.1%

17.2%

16.5%

£165.3m

£114.8m

£109.6m

16.6%

18.4%

19.6%

15.9%

£476.7m

£349.9m

£837.1m

£634.8m

£629.4m

£68.1m

£79.4m

£56.8m

£110.6m

£127.8m

£54.2m

£25.0m

£32.8m

16.2%

16.7%

17.4%

15.3%

16

17

18

19

20

16

17

18

19

20

16

17

18

19

Financial year

Financial year

Financial year

5.5%

7.0%

5.2%

20

Return on capital employed5 %

7.1%

Change since 2019: -3,070bps

37.4%

37.8%

25.0%

25.1%

30.6%

20.9%

26.8%

18.0%

76.7%

72.1%

87.4%

78.3%

16

17

18

19

Financial year

 Housebuilding 

 Partnerships

Tangible net asset value6 £m

£951.7m

Change since 2019: +29%

Land bank # plots

53,118

Change since 2019: +8%

£951.7m

£663.6m

£737.8m

£632.3m

£620.1m

£514.1m

£565.9m

£623.6m

£537.4m

£431.8m

7.1%
4.9%

13.0%

20

£105.6m

£118.2m

16

17

£54.2m
18

Financial year

£288.1m

£114.2m

19

20

53,118

25,042

49,000

24,303

43,523

19,778

23,745

24,697

28,076

34,581

19,826

14,755

17

18

19

20

Financial year

27,204

19,323

7,881

16

1.  Completions include the Group’s share of completions from joint ventures. Affordable and PRS completions are calculated on a percentage completion basis based on work completed at the balance sheet date.

2.   Including bulk sales (multiple private homes sold in bulk to a third party such as a housing association or PRS provider) the net reservation rate was 0.78 (2019: 0.95).

3.    Adjusted revenue includes the Group’s share of revenue from joint ventures and associate of £96.8m (2019: £185.7m; 2018: £210.9m; 2017: 183.0m; 2016: £105.7m).

4.   Adjusted operating profit includes the Group’s share of operating profit from joint ventures and associate of £17.2m (2019: £46.8m; 2018: £46.4m; 2017: £33.6m; 2016: £25.3m) and excludes non-underlying items 
of £(42.4)m (2019: £(17.2)m; 2018: £(15.7)m; 2017: £2.8m; 2016: £9.9m). Divisional adjusted operating profit excludes Group items of £(3.6)m (2019: £(8.2)m; 2018: £(8.8)m; 2017: £(5.6)m; 2016: £(1.1)m).

5.   Return on capital employed (“ROCE”) is calculated as adjusted operating profit divided by average tangible net operating asset value (“TNOAV”). TNOAV is calculated as tangible net asset value excluding net cash.

6.   Tangible net asset value is calculated as net assets excluding intangible net assets net of deferred tax.

7.   The number of accidents per 100,000 people at risk during the year.

2

Countryside Properties PLC Annual report 2020Group at a glance

READY FOR FURTHER 
GROWTH

Our mixed-tenure model will help us recover quickly from the Covid-19 pandemic 
and drive our future growth.

South Oxhey Central, Hertfordshire

Acton, Ealing

Hanbury Place, Chelmsford 

GROUP

PARTNERSHIPS

HOUSEBUILDING

BUSINESS MODEL FOCUSED 
ON MIXED‑TENURE DELIVERY

STRONG TRACK RECORD OF WINNING 
NEW PARTNERSHIPS BUSINESS

LEADING STRATEGIC LAND BANK 
AND PLACEMAKING SKILLS

Adjusted operating profit1

£54.2m

(2019: £234.4m)

Adjusted operating profit1

£32.8m

(2019: £127.8m)

Adjusted operating profit1

£25.0m

(2019: £114.8m)

Our business has two differentiated divisions 
and a clear strategy for growth over the medium 
term. Our lower capital Partnerships division 
is aligned to Government policy, delivering 
mixed-tenure homes through estate regeneration 
and developing brownfield land. The opportunities 
for this division are significant and will drive our 
future growth. In Housebuilding, we combine our 
placemaking expertise with an industry-leading 
strategic land bank, embedding stronger margins 
and cash generation. We remain the UK’s only 
major housebuilder for which private for sale 
homes comprise less than half of total 
completions. This allows us to develop sites 
more quickly, providing much-needed high 
quality homes, and creates a sense of place 
much earlier in a development.

Our Partnerships division specialises in urban 
regeneration of public sector land, delivering 
private, affordable and private rented sector 
(“PRS”) homes in partnership with local authorities 
and housing associations. It also develops brownfield 
land in the Midlands, the North West of England 
and Yorkshire. This model is more agile and 
therefore resilient, as well as less capital intensive 
than traditional housebuilding, delivering superior 
returns through the cycle. We have a strong 
track record and good relationships with local 
authorities having delivered more projects than 
anyone else in the sector over the past 40 years. 
Our reputation for placemaking and urban 
regeneration positions us well and during the 
year we added a further 11,374 plots to our 
pipeline despite the disruption caused by 
Covid-19. We have a strong platform to grow 
this division further funded by our recent 
equity placing and we have over nine years’ 
visibility of future work (based on 2019 volumes).

Our Housebuilding division delivers high quality 
homes aimed at local owner occupiers. It develops 
private and affordable homes on land owned 
or controlled by the Group, located in outer 
London and the Home Counties. Our strategic-
led land bank is industry leading and gives us 
significant visibility over our medium-term 
delivery with the added benefit of flexibility. Only 
24% of our land bank is owned, equivalent to 
approximately four years’ worth of supply, with 
the rest controlled or under option, which gives 
us balance sheet efficiency and flexibility to 
react to market conditions. With 82% of our 
land sourced strategically we have good 
visibility of a pipeline which will enable us to 
return the business to its pre-Covid scale over 
the medium term.

Completions

4,053

I36+
non-underlying items of £(42.4)m (2019: £(17.2)m). Divisional adjusted operating profit excludes Group items of £(3.6)m (2019: £(8.2)m).53+

28,076

homes
(2019: 5,733 homes)

plots
(2019: 24,697 plots)

Controlled 
land bank

 Affordable 1,691

 Midlands 3,896

 South 14,864 

 Private 1,454 

 North 9,316 

 PRS 908 

1  Adjusted operating profit includes the Group’s share of operating profit from joint ventures and associate of £17.2m (2019: £46.8m) and excludes 

Controlled 
land bank

25,042

8+

plots
(2019: 24,303 plots)

 Controlled 1,878 

 Option 17,125 

 Owned 6,039

3

Strategic reportCountryside Properties PLC Annual report 202068
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Our response to Covid-19

RESILIENT BUSINESS 
MODEL SUPPORTING 
OUR COMMUNITIES

Since the impact of Covid-19 began in March 2020, we have responded 
to the needs of all our stakeholders whilst ensuring that our business 
remains resilient for the long term. Our priority through this period has 
been to focus on the safety and wellbeing of our employees, customers, 
supply chain and other partners. 

ORGANISING OUR RESPONSE
As the impact of the Covid-19 pandemic became clear, our Executive 
Committee met daily to make key operational and financial decisions as 
the situation rapidly developed. We also held weekly Board briefings to 
ensure the Non-Executive Directors were kept informed of developments.

To ensure we had good two-way communication between the Executive 
Committee and the business, we set up a Covid-19 working group involving 
key employees from across the business with representatives from employee, 
customer and supplier-facing functions to health and safety, finance, IT 
and facilities. This allowed us to focus on the immediate priorities in 
dealing with the impact of Covid-19 on our business. 

We have continued to refine our contingency plans to plan our response 
to a range of developments such as further local or national lockdowns. 
These will ensure our business remains agile and that we are well placed 
to adapt to changing conditions.

The wellbeing of our employees, amongst 
other stakeholder groups, has been our 
utmost priority through the crisis.”

OUR PEOPLE
•  The wellbeing of our employees, amongst other stakeholder 
groups, has been our utmost priority through the crisis. 

•  Sales offices, construction sites, factories and regional offices 

closed on 25 March 2020 while adjustments to the workplaces 
and procedures were made to ensure social distancing. 

•  Office-based employees were supported with the transition 
to home working with minimal disruption to the business. 

•  A new set of standard operating procedures was implemented 
based on guidance from the Construction Leadership Council, 
designed to allow the safe operation of sites and factories whilst 
complying with Government and Public Health England guidance 
on social distancing. Measures taken include the provision of 
additional site welfare facilities and car parking and the introduction 
of Site Compliance Officers to ensure our procedures are 
adhered to.

•  Pay and benefits were maintained for all staff placed on leave in 

April and May to ensure that they were in the best possible position 
to resume work when required. We did not participate in the 
Government’s Job Retention Scheme. 

•  We maintained good communication with our employees during 
what has been an uncertain time for them and their families including 
regular emails from the Group Chief Executive and 
Executive Committee.

•  Regular Group-wide communications were sent to employees’ 
homes including guides to home working and mental health. 

•  Mental Health First Aiders and an Employee Assistance 

Programme were available to all employees.

•  We maintained momentum with our culture transformation 
programme seeking views from employees and updating our 
plans in response to the changing environment.

Read more in Stakeholder Engagement 
on pages 30 to 33 and Our People on pages 46 to 50

4

Countryside Properties PLC Annual report 2020Strategic report

Customer service at Wolsey Park, Rayleigh

Customer service at Beam Park, Dagenham

OUR CUSTOMERS
•  We understand that Covid-19 has affected the lives of everyone 

including our customers and we have assisted customers 
wherever we can. 

•  This included increasing the frequency of communications with 
customers through all parts of the customer journey from 
reservation to those who had recently moved into their 
new homes. 

•  We increased our online presence with both new and existing 
customers, which included conducting customer visits by video 
conference, as well as a number of virtual home tours. 

•  We extended our new homes warranty by three months to 

reflect the period when we could not attend customers’ homes 
in person. 

OUR FINANCIAL POSITION
•  We took a number of steps to conserve cash in the business to 

ensure our business could weather the rapidly changing environment. 

•  This included negotiating deferrals to payments for land and taxation 
where possible and minimising all other spend across the business, 
including not paying an interim or final dividend. 

•  All staff who were placed on leave by the business were paid in 
full for the period of their absence and all staff returned to the 
business during May. We chose not to claim employee costs 
under the Government’s Job Retention Scheme.

•  We also renegotiated a number of contracts, both for the 

purchase of land and some of our longer-term Partnerships 
development agreements to restructure payments and provide 
additional protection against falls in house prices. 

•  We put measures in place to ensure our customers remained 

•  We fully drew down on our £300m revolving credit facility in 

safe with new operating procedures for Covid-secure sales and 
marketing suites.

•  Recognising that there has been additional uncertainty, we have 

also been flexible on completion dates to assist customers to find 
an appropriate moving date.

•  We maintained our post-completion customer service with 

enhanced health and safety practices and checks before visiting 
customers’ homes.  

Read more in Stakeholder Engagement 
on pages 30 to 33

mid-March. On 28 April 2020, our eligibility to access the Bank 
of England Covid Corporate Financing Facility (“CCFF”) was 
confirmed, and we put in place a £300m commercial paper facility 
to access the CCFF should it be required. We also negotiated a 
relaxation of the Group’s banking covenants until September 2022. 

•  In July 2020, we raised £250m by issuing new equity, the purpose 
of which was twofold: firstly to strengthen the Group’s balance sheet 
to ensure that we are able to withstand a further deterioration in 
economic conditions and secondly to accelerate growth within 
our Partnerships division, executing the plans we had been 
putting in place before the pandemic. 

•  We took advantage of our mixed-tenure model to prioritise the 
provision of PRS and affordable homes which helped us generate 
cash as soon as we returned to site.

Read more in our Financial Review 
on pages 42 to 45

5

Strategic reportCountryside Properties PLC Annual report 2020Our response to Covid-19 continued

OUR PARTNERS

OUR COMMUNITIES

•  Having recognised that our supply chain is vital to being able to 
deliver on our plans, we needed to support them through the 
period of shutdown to be able to restart effectively. 

•  We are especially aware that the crisis is impacting the communities 
in which we operate and we wanted to support those communities 
as best we could. 

•  We maintained regular communication throughout the period 

of lockdown to help our suppliers and sub-contractors to make 
plans for their own businesses with confidence. 

•  In immediate response in April we established a £1m Communities 
Fund, targeted at helping the most vulnerable local people, including 
supporting local food banks and community groups. 

•  We worked with suppliers and sub-contractors to ensure they 
understood our new operating procedures on site so that they 
felt safe in returning to work.

•  This was further supported by a 20% salary sacrifice by the Board 
and Executive Committee for two months from April which was 
donated to the fund.

•  We continued to pay all of our suppliers throughout the lockdown. 

•  While there have been delays to our delivery programmes as 

a result of the site closures, we have worked with our partners, 
local authorities and housing associations to prioritise delivery 
when back on site. 

•  Within our longer-term development pipeline we continued with 

design and planning activities whilst working remotely.  

•  We continued with our social enterprise projects throughout the 
crisis, working in partnership with local communities. Through 
these partnerships we look to expand local opportunities 
including education and job creation. 

•  Our site teams also supported where they could donating vital 
personal protective equipment such as masks from closed sites 
to local health services which were struggling to get the equipment 
they needed.  

Read more in Stakeholder Engagement 
on pages 30 to 33

Read more in Stakeholder Engagement 
on pages 30 to 33

Beam Park, Dagenham

In April we established a 
£1m Communities Fund 
targeted at helping the 
most vulnerable.”

Fresh Wharf, Barking

6

Countryside Properties PLC Annual report 2020Strategic report

Places People Love Communities case study

£1M COMMUNITIES FUND

Countryside is proud to be a signatory 
of the Covid-19 Business Pledge, created 
to support millions of people across the 
world in light of the coronavirus outbreak. 
The pledge shows our commitment to 
supporting our employees, customers 
and communities.
We recognised that during the Covid-19 crisis there were more 
people struggling than ever before. During such unprecedented 
times, we saw a major interruption to our normal working practices, 
but remained committed to supporting our local communities. Our 
priority was to ensure that, amongst other initiatives, children of our 
poorest communities had access to resources and support was given 
to those facing homelessness. We were also keen to support the 
elderly and frontline workers or patients who might be struggling 
to cope in such difficult times.

We allocated £1m of resources specifically for helping the most 
vulnerable, supported by a team of volunteers from within 
Countryside. We reached out to employees, partners and the local 
communities themselves to identify areas where support was 
needed. In addition, all of the Executive Committee and the Board 
of Directors agreed to a voluntary 20% reduction in base salary 
and fees for two months, with the equivalent cash amount added 
to the Communities Fund. 

https://www.c19businesspledge.org/about

We committed to a number of local initiatives, including supporting 
local foodbanks with Countryside volunteers helping to deliver 
supplies as well as providing financial assistance to local community 
groups, buying and distributing personal protective equipment for 
hospitals and providing provisions for patients in hospital wards.

The fund has already made a significant impact on communities 
across the country where we operate. From Rochdale to Sevenoaks, 
the donations have been a vital lifeline in supporting essential community 
activities and initiatives including care equipment for the elderly, IT 
facilities for school children, supporting mental health provisions and 
much-needed food supplies for struggling families. The Trussell Trust 
in Bracknell, Ryedale Carers in York and Swan Housing in Billericay 
are just three of the hundreds of organisations – big and small – that 
we have already supported. 

As the impact of Covid-19 is likely to continue to be felt into 2021, 
we realise that a financial lifeline to the organisations that are the 
beating heart of our communities will be more vital. Therefore, we 
have decided to extend our support beyond the initial fund allocation 
with a further £1m being allocated for our 2021 financial year.

£1m

resources allocated to our communities

Communities Fund charity support

7

Strategic reportCountryside Properties PLC Annual report 2020Understanding Countryside

CREATING 
SUSTAINABLE VALUE

Delivering sustainable growth and superior returns 
through our balanced business model.

We were proud to be 
awarded Home Builders 
Federation (“HBF”) five‑star 
builder status for the first 
time in the Group’s history 
in 2020 and will continue 
to focus on providing 
the highest levels of 
customer service.”

Kings Hill, West Malling

Communities Fund charity support

A GOOD PLATFORM FOR 
FURTHER GROWTH
While 2020 volumes were below the prior 
year as a result of the impact of Covid-19, our 
growth strategy and ambition remain intact. 
The Group now operates from 14 regional 
businesses across the South East, the North 
West, the Midlands and Yorkshire, with plans 
for an additional three regions announced 
following our equity placing in July 2020. 
When our regional businesses reach maturity 
over the next five years, we will have the 
capacity to deliver up to 12,000 homes 
per annum – more than double the number 
delivered in 2019. 

QUALITY AND CUSTOMER CARE 
AT THE HEART OF OUR BUSINESS
Customers are at the heart of our business 
and we take quality and customer satisfaction 
seriously at all levels of our business. We track 
three non-financial KPIs which measure our 
health and safety, quality and customer 
satisfaction, all of which are better than 
industry standards. We were proud to be 
awarded Home Builders Federation (“HBF”) 
five-star builder status for the first time in the 
Group’s history in 2020 and will continue to 
focus on providing the highest levels of 
customer service.

90.6%

of customers would recommend us to 
a friend or family (2019: 92.5%)

0.22

reportable items per NHBC home 
inspection (2019: 0.21)

224

Accident Injury Incident Rate (2019: 227)

4,053

completions  
(2019: 5,733)

84

active Partnerships sites at 30 September 2020  
(2019: 98)

40

active Housebuilding sites at 30 September 2020 
(2019: 39)

1,924

directly employed staff

8

Countryside Properties PLC Annual report 2020Strategic report

BUILDING  
A SUSTAINABLE 
FUTURE

CREATING PLACES PEOPLE LOVE

Our driving purpose is to create places 
where people love to live, with sustainable 
communities built to last.

See pages 28 to 29

CLEARLY DEFINED STRATEGY

We have set out a clear strategy to 
deliver sector-leading growth over the 
medium term.

See pages 22 to 23

Fresh Wharf, Barking

GENERATING RETURNS 
THROUGH THE CYCLE
Our lower capital Partnerships model helps us 
to deliver superior returns on capital through 
the economic cycle. Our ROCE has been 
significantly impacted by Covid-19 as we carried 
higher than normal inventory due to delays to 
our construction programmes along with lower 
than normal operating margins. While the current 
year has been impacted by the effects of Covid-19, 
with the Partnerships regions offering the greatest 
capacity for growth, significant visibility over 
the medium term and phased viability on our 
larger schemes, we believe returns will revert 
to our target levels over the medium term.

OUR BUSINESS IS AGILE AND 
WELL CAPITALISED FOR GROWTH
Following the £250m equity placing in July 2020, 
the Group has a strong balance sheet with net 
cash of £98.2m as at 30 September 2020 allowing 
us to progress our growth plans for Partnerships 
with confidence. The mixed-tenure nature of 
Partnerships means we are able to flex our 
business model to adapt to changing market 
conditions, including an uncertain economic 
backdrop. Over time we anticipate Partnerships 
will generate significant growth in volume and 
operating profits supported by strong cash 
generation, geographic reach, and supply 
chain economies. 

Return on capital employed 

Net cash

7.1%

(2019: 37.8%)

£98.2m

(2019: £73.4m)

FOCUSING ON SUSTAINABILITY

We have been working to better 
understand how our approach to 
sustainably drives our purpose, shapes 
people’s lives and impacts upon the planet.

See pages 51 to 60

Adjusted revenue

£988.8m

(2019: £1,422.8m) 43+
36+

£54.2m

Adjusted 
operating profit

 Housebuilding £359.4m 

 Housebuilding £25.0m 

 Partnerships £629.4m

(2019: £234.4m)

 Partnerships £32.8m

9

Strategic reportCountryside Properties PLC Annual report 202064
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Chairman’s statement

A SUSTAINABLE AND 
RESILIENT FUTURE 
DAVID HOWELL

CHAIRMAN

Our forward order book and pipeline in 
both divisions remain strong across all tenures, 
positioning us well for recovery and growth 
in the future. 

We were delighted that our continued focus 
on putting customers at the heart of our business 
resulted in us being awarded Home Builders 
Federation (“HBF”) five-star builder status for 
the first time in the Group’s history, with over 
90% of customers willing to recommend us 
to a friend. 

PRIORITIES OF THE BOARD
COVID-19
The unprecedented challenges presented by 
Covid-19 have been a key area of focus for the 
Board, ranging from ensuring the safety of our 
people (across offices, sites and factories) to 
determining the strategic realignment of the 
Group after the gradual release from the UK 
lockdown period in May. In addition to scheduled 
Board meetings, the Board met virtually from 
early March to July at least weekly, to consider 
all related issues, principal amongst which were:

Preparing for lockdown
Ensuring that continuity plans were in place to 
enable the business to continue operating as and 
when the Government’s anticipated restrictions 
to control Covid-19 were introduced. The 
considerable investment in the Group’s IT 
systems in prior years, moving many applications 
into the cloud and the broad availability of 
laptops and home working applications, has 
proven invaluable as all office employees 
transitioned seamlessly to home working.

The Board agreed “alternatives” for the Executive 
Directors and senior management in the event 
that any of them would have to self-isolate and 
were unable to work, and imposed rules to 
mitigate the risk of infection between colleagues. 

Lockdown and site closure
When the Government commenced a UK-wide 
lockdown on 23 March, the Group was well 
prepared to move all office staff to home working. 
The Board was very aware of the critical need 
for clear and regular communications to all staff, 
customers, suppliers and other stakeholders. 
When c.65% staff were placed on fully paid 
leave by Countryside from 1 April, considerable 
time was spent by the Board ensuring that they 
continued to be supported and had access 
to appropriate mental health support 
programmes where required. 

Behind everything we do at Countryside is 
our driving purpose: to create places where 
people love to live, with sustainable communities 
built to last.

That means we design our homes with today’s 
and future residents in mind. We are building 
more sustainably. We are working hand in hand 
with local communities and partners, and we 
are nurturing a solid team that really cares.

Everyone on the Countryside team is dedicated 
to designing and developing high quality homes 
and sustainable communities. 

Our purpose is what drives our innovation, 
shapes our practices and inspires and motivates 
our people. It is how we ensure that our places, 
our communities and our business are vibrant, 
sustainable and resilient. 

This report covers the 12 months to 
30 September 2020 and outlines how, despite 
the impact of Covid-19 and the economic 
uncertainty that has been present throughout 
the year, our business has responded.

While our financial and operational results 
were significantly impacted by the period of 
shutdown caused by Covid-19, our differentiated 
business model and its focus on mixed-tenure 
communities has proved resilient. It will also 
allow us to recover quickly.

Demand for all tenures of homes remains robust 
and following the equity placing in July 2020, we 
ended the year with a strong balance sheet. 
This has given us the financial capacity and 
confidence to deliver our future growth plans, 
over which we have significant visibility.

Our purpose is what drives 
our innovation, shapes our 
practices and inspires and 
motivates our people. It is 
how we ensure that our 
places, communities and 
our business are vibrant, 
sustainable and resilient.”

10

Countryside Properties PLC Annual report 2020When it became apparent that sites would also 
have to close, the Board considered carefully 
how to balance the interests of the safety of its 
people, with the need to support its supply 
chain and the communities in which it operated 
for when lockdown lifted. I wish to emphasise 
the considerable care taken by the Board to 
take account of the impact of lockdown on all 
of Countryside’s stakeholders. Steps taken include 
a swift move to virtual property viewings, 
engagement with all key suppliers and the 
creation of the £1m Communities Fund. For 
the two months of April and May, the Board 
and Executive Committee also elected to take a 
voluntary 20% salary reduction with the sum 
added to the Communities Fund. We have also 
communicated regularly with investors to 
ensure transparency in our response.

The Board continued to review the Company’s 
purpose, values and culture against the backdrop 
of Covid-19 throughout the lockdown period.

Planning to re-open
The Board oversaw the plans for the return 
of staff from paid leave and the gradual and 
measured re-opening of sites, factories and 
sales offices during May and June. The safety 
of employees, the contractors operating on 
our sites and those visiting our sales offices 
has been paramount. To that end, the Board 
has sought to ensure that the guidance from 
the Government and Public Health England 
was always quickly implemented, at all times.

The recommencement of operations could not 
have happened without very careful co-ordination 
between all stakeholders. Only when the Board 
was confident that the support of suppliers, 
sub-contractors and staff was in place could 
sites start to re-open. During the second lockdown 
in England during November 2020, our sales, 
office and site locations remained open with 
full compliance with the relevant guidance.

GROUP STRUCTURE
The Board regularly reviews its strategy for 
maximising long-term shareholder value from 
the Group’s mixed tenure business model. Having 
considered the growth opportunities for both 
divisions, which operate largely independently 
of each other, and our focus on allocating capital 
to growing Partnerships, the opportunities to grow 
the Housebuilding business may be restricted.

The Board has therefore recently appointed 
Rothschild & Co. to advise the Board on the 
best time and process to realise best value from 
the separation of Housebuilding from the Group. 

OUR FINANCIAL POSITION
The Board considered the impact that Covid-19 
was having on the financial strength of the business, 
with this being the first complete shutdown of 
operations in the Group’s history. In April, the 
Board agreed a number of steps to preserve cash 
in the Group including changes to land payment 
profiles and tightening controls around cash spend. 

The Board supported the application for access 
to the Bank of England’s Covid Corporate 
Financing Facility (“CCFF”), which to date has 
not been utilised. 

Having agreed the Group’s revised growth 
strategy in advance of the equity placing 
announcement on 23 July, the Board has met 
regularly to continue monitoring the progress 
against that strategy and agree the budget for 2021. 

COMPETITION AND MARKETS 
AUTHORITY (“CMA”) 
INVESTIGATION
On 4 September 2020, the CMA announced 
that it had launched enforcement action against 
Countryside and three other developers in 
relation to possible breaches of consumer 
protection law in relation to historical sales of 
leasehold homes. The Board is committed to 
resolving this issue and the Group continues 
to co-operate with the inquiry by the CMA.

GROUND RENT ASSISTANCE 
SCHEME
In May 2020 and as announced with our half 
year results, the Board approved the creation 
of the Countryside Ground Rent Assistance 
Scheme where the Group will seek agreement 
from freehold owners to vary the leaseholds 
of Countryside customers who still own homes 
with a leasehold ground rent that doubles more 
frequently than every 20 years, to be linked 
instead to the rate of RPI and reviewed every 
15 years. In addition, the scheme will support 
homeowners who purchased a leasehold 
house from Countryside to purchase the 
freehold directly from the owner where possible.

SHAREHOLDER ENGAGEMENT 
AND CAPITAL ALLOCATION
As one of the actions to preserve cash within 
the business the Board decided not to pay an 
interim dividend or recommend a final dividend.

Our priority on capital allocation remains 
focused on investing to deliver the growth 
of the business by executing our Partnerships 
growth strategy, before returning cash to 
shareholders. In relation to our broader approach 
to capital allocation and shareholder returns, 
the Board intends to reinstate the dividend in 
2021.  However, we are mindful that given the 
significant growth opportunities that we see 
for our high return on capital Partnerships 
division, that we should ensure that the level 
of the dividend appropriately reflects the 
opportunity to deliver enhanced shareholder 
value by growing that division more quickly. 
The Board will confirm the level of dividend 
pay-out at the half year results, in light of 
market conditions at that time.

Both Amanda Burton, Chair of the 
Remuneration Committee, and I have carried 
out a number of meetings with shareholders 
during the course of 2020 to seek their views 

We recognise that our 
people are the most 
important factor in 
delivering planned future 
growth and maintaining 
quality, satisfaction and 
safety standards.”

on key issues such as executive remuneration 
and Group strategy. All feedback has been 
shared with the wider Board and has been 
factored into our key decision making. This 
will be an ongoing programme as we progress 
into the next financial year. 

OUR PEOPLE
Ian Sutcliffe stood down from the Board 
on 31 December 2019 and was replaced as 
Group Chief Executive by Iain McPherson 
on 1 January 2020. Ian made an enormous 
contribution to the Group, including leading its 
IPO in 2016 and its subsequent growth. The 
Board thanks Ian for his contribution and wishes 
him well in his retirement. 

Iain McPherson has significant industry 
experience having held a number of senior 
roles prior to joining the Group in September 
2014 to establish the Southern Housebuilding 
region. He then led the Partnerships South 
division before stepping into the role of Group 
Chief Executive earlier this year. 

Lastly, but most importantly, I would like to 
thank each and every one of our employees, 
our supply chain and our business partners for 
their commitment to Countryside, particularly 
in what has been a challenging year. Our business 
continues to grow and we recognise that our 
employees are critical to our recovery and 
delivery of our growth plans while maintaining 
the high standards expected of Countryside. 
We continue to focus on development with 
extensive training programmes at all levels 
within the business. 

Finally, this will be my last year at Countryside 
as I have announced to the Board my intention 
to step down during 2021. It has been a privilege 
to serve as Chairman of Countryside. I would 
like to thank my Board colleagues, the Executive 
team and all our employees for their support 
as they continued to develop the business 
and its strong potential for further profitable 
growth in the years ahead.

David Howell
Chairman 
2 December 2020

11

Strategic reportCountryside Properties PLC Annual report 2020Market review

MAINTAINING OUR 
RESILIENCE

Despite the short-term uncertainty created by Covid-19 during the course of 
the year, the demand for all tenures of housing remains robust. There remains 
significant support from both national and local Government. Countryside’s 
commitment to offering a balanced mix of tenure types, which differentiates 
us from other major housebuilders, allows us to develop sites more quickly 
and means we are less exposed to any slowdown in the private for sale market.

MACROECONOMIC ENVIRONMENT
Market performance across the past 12 months has been dominated by 
the unprecedented effect which the coronavirus pandemic has had 
across the world’s economies as well as the continued political uncertainty 
created by the UK’s decision to leave the European Union.

Despite these historic events, demand for housing of all tenures has 
remained remarkably strong, with mortgage approvals quickly recovering 
to pre-lockdown levels and house price increases demonstrating the 
extent of pent-up demand within the housing market. The Government’s 
objective to satisfy this strong demand through the delivery of 300,000 
additional homes annually by the mid-2020s is being advanced but 
remains some way off, with 179,000 homes delivered in 2019.

Looking forward, there is a significant degree of uncertainty as to whether 
such positive sentiment will be maintained. Whilst interest rates remain 
low, there has been a reduction in mortgage availability with many of the 
high loan-to-value products being withdrawn, particularly affecting 
first-time buyers. Furthermore, as Government support for employees 
and businesses affected by the coronavirus pandemic tapers off many 
forecasters project an increase in unemployment levels.

OUR RESPONSE
We continue to expand our geographical presence, with 14 active regional 
businesses across London, the surrounding Home Counties, the North 
West, the Midlands and Yorkshire and a further three new Partnerships 
regions being established following the Group’s equity placing in July. We 
have protected the business against future market shocks by allocating 
£100m of the proceeds to strengthen the Group’s balance sheet to 
ensure that we can withstand further downside risks, including further 
national lockdowns. Our mixed-tenure model and modular panel factory 
have provided us with significant benefits following the cessation of 
lockdown by ensuring that we have been able to build out sites quickly and 
efficiently whilst in turn allowing us to deploy capital to grow the business.

We have positioned ourselves to capitalise on both our existing and new 
geographies with a significant forward order book across all tenures and 
an industry-leading strategic land bank, which together position the 
business well for a return to growth. 

12

CHANGING CONSUMER PRIORITIES
A consequence of the response to the coronavirus pandemic has been 
to prompt homeowners and renters to re-assess the ideals which they 
look for in a home. As technology has made working from home a 
reality for many, early trends suggest that customers are more willing to 
accept increased commuting times as compromise for larger homes with 
more outside space.

OUR RESPONSE
We continue to target development sites outside of prime city centres, 
thus limiting our exposure to densely populated commercial areas. Our 
expansion into new geographies, including the South West and Chilterns, 
provides us with further foundations from which to expand the business, 
benefiting from this shift in consumer priorities. We already guarantee a 
1TB data connection on our developments which assists home working.

Fresh Wharf, Barking

Raised in July

£100m

to strengthen the Group’s balance sheet

Countryside Properties PLC Annual report 2020The industry continues to improve quality through the tightening of its 
regulatory environment. Fire safety remains an area of focus with 
amendments to existing and emerging legislation ongoing as well as 
continued focus on the industry’s sustainability credentials. The Future 
Homes Standard which will drive improvement in the energy efficiency 
of new homes through low carbon heating and world-leading levels of 
energy efficiency is expected to be in force by early 2021. The New 
London Plan, while not formally adopted, further progressed during the 
year and sets the standard for developments in London. This includes 
new requirements for information, such as Circular Economy and Whole 
Life Cycle Carbon Assessment, for each development along with monitoring 
and reporting requirements for carbon on major developments. 

In January 2020, the Government released the publication “Building 
Better, Building Beautiful – Living with Beauty” which promotes best 
practice in terms of promoting heath, wellbeing and sustainable growth, 
setting the bar higher for industry standards. 

In September the Government announced enforcement action against a 
number of housebuilders, including Countryside, in respect of potentially 
unfair terms concerning ground rents in leasehold contracts. 

OUR RESPONSE
In 2020, Help to Buy was used on 57% of our private completions excluding 
bulk sales or 20% of our total completions, which is strongly linked to the 
proportion of first-time buyers. We ensure that our product is affordable 
for local owner occupiers who represented over 40% of our private 
completions in 2020. With the planned changes to Help to Buy from 2021 
to 2023, we are planning our price points to ensure our homes continue 
to be accessible to as many customers as possible who plan to use Help to 
Buy within the bounds of the new regional price caps. Our mixed-tenure 
delivery model coupled with our network of existing relationships ensures 
that we are well placed to work with Government and local authorities 
to help unlock otherwise unviable development opportunities to 
accelerate the provision of affordable housing within England.

During 2020 we concluded an independent fire risk assessment of all 
multi-occupied buildings, either owned by Countryside or built by Countryside 
in the last 15 years. No buildings were identified as high risk or requiring 
immediate remediation; consequently, we have not provided for any 
future obligations in respect of our existing developments.

In response to the changing regulations and sustainability agenda we recognise 
that we need to play a bigger part in addressing our impact on the 
environment through the homes that we build and social impact in the 
communities in which we operate. During the course of the year we 
have put a much greater focus internally on how we can raise the bar 
not just for ourselves but for the industry. We have created new roles 
to support this including a Group Director of Sustainability and Group 
Technical Director and anticipate further progress during 2021. You can 
read more in our Sustainability Review on pages 51 to 60. 

With respect to the Competition & Markets Authority (“CMA”) investigation 
into past leasehold practices we will continue to co-operate fully and 
engage with the CMA. Over the past three years we have committed 
to addressing historical ten-year and fifteen-year doubling rent leases. 
In the first half of the year we established the Countryside Ground Rent 
Assistance Scheme to help us deal with these historical leases. In terms 
of current practice, where we can, we sell on a freehold basis and have 
not sold leasehold houses for some time. Where we do sell properties 
on a leasehold basis we ensure that the terms are fair (either RPI linked 
or, on more recent schemes, peppercorn rents) in line with the 
Government’s leasehold pledge.

13

Dash, Hoxton

Government affordable housing programme to deliver

180,000

homes over eight years

Help to Buy was used on

20%

of our completions

GOVERNMENT POLICY 
AND FUTURE REGULATION
The Government’s Help to Buy scheme continues to support people’s 
ability to own and move home, with c.36% of UK home purchases in 
2019 being via the scheme. The scheme is only available for new build 
homes and from 2021 further restrictions will come into force preventing 
its usage on properties which exceed regional price caps or by individuals 
who are not first-time buyers. The Help to Buy scheme will run until 2023.

In addition to Help to Buy, the Government remains a strong supporter 
of the housebuilding industry through several recently announced initiatives, 
including the £12bn affordable housing programme to deliver 180,000 
homes over eight years, a pilot programme to deliver 1,500 discounted 
First Homes and a new shared ownership scheme. The Government also 
released its “Planning for the Future” white paper in August which outlines 
a series of reforms which will ultimately speed up and modernise the 
planning system.

Certain short-term, specific policy changes were implemented in response 
to the coronavirus pandemic, most notably the temporary relaxation 
allowing for the first £500,000 of qualifying property purchases to be 
exempt from stamp duty land tax. Historically such a change has had the 
effect of accelerating, rather than increasing, demand for homes; therefore, 
the benefit from this change may well unwind over time. However, its 
effect of providing much-needed liquidity in the second-hand homes 
market is welcome.

Strategic reportCountryside Properties PLC Annual report 2020Market review continued

Fresh Wharf, Barking

Government housing programme to deliver

300,000

homes target 

Off-site timber frame construction used on

64%

of our output

MIXED‑TENURE APPROACH
The decline in home ownership since 2003 is a trend which has been 
driven both by a lack of affordable housing as well as increasing barriers 
to private ownership as house price growth has outstripped 
earnings growth.

The lack of affordable housing is being addressed through the Government’s 
recently announced £12bn affordable housing programme which runs 
from 2021 to 2026, with half of the homes delivered being for affordable 
home ownership.

The effect of reduced levels of private home ownership has been to 
increase the proportion of renters in the marketplace and consequently 
increase the levels of activity in the professional PRS market from both 
PRS providers and institutional investors. To improve the affordability of 
private home ownership the Government is seeking to promote faster 
delivery of homes on large strategic sites through its “Planning for the 
Future” white paper.

14

OUR RESPONSE
Our mixed-tenure delivery remains a hallmark across all our 
developments and we remain the UK’s only major housebuilder 
for which private for sale homes represented less than half of total 
completions. In 2020, our mixed-tenure strategy helped us to exit 
lockdown at pace, accelerating delivery from our non-private forward 
order book to ensure that the business continued to generate strong 
cash flows to be invested for our growth. During the year we delivered 
a total of 4,053 new homes, of which 36% were private for sale, 42% 
were affordable homes and 22% were PRS homes. Our Partnerships 
division provides a balanced mix of all three tenure types, enabling rapid 
growth as well as business resilience. In our Housebuilding division, we 
have an industry-leading owned or controlled land bank within 50 miles 
of London, 82% of which has been strategically sourced.

SUPPLY CHAIN AND MODERN 
METHODS OF CONSTRUCTION 
(“MMC”)
The housebuilding industry is exposed to a number of risks with regard 
to the pricing and availability of materials and labour. Should a deal with 
the European Union not be agreed by the UK Government then the 
industry will need to deal with the consequences of World Trade 
Organisation (“WTO”) tariffs coming into force, potential customs 
delays, labour restrictions and increased currency fluctuations. 

MMC is also becoming a key Government and industry focal point 
both in terms of how housing delivery can be accelerated to meet 
the 300,000 homes target mentioned previously but also as a way 
of improving build quality and building safety. There are a number of 
different elements to MMC which cover a range of approaches that 
encompass off-site, near-site and on-site pre-manufacturing, process 
improvements and technology applications. Although the industry has 
yet to fully embrace non-traditional build, several methods of off-site 
construction are emerging from use of prefabricated elements to timber 
frame construction to complete modular build. The case for off-site 
construction continues to grow driven by benefits including build speed, 
enhanced quality assurance, reduced waste on site and the opportunity 
to do more with the existing workforce. Indeed, some public procurement 
bids, including tenders put out by Homes England, require use of MMC 
and commitment to a pace of build in order for participants to qualify 
to bid.

OUR RESPONSE
Since the vote to leave the European Union we have performed a thorough 
review of our procurement strategy and engaged with our main supply 
chain partners to ensure we understand the impact of changes arising 
from Brexit, including the impact of trading on WTO terms if required. We 
have surveyed the supply chain to understand their level of preparedness 
and the potential impact of WTO tariffs. Where necessary, contingency 
plans have been developed to mitigate potential risks.

The availability of skilled labour remains a risk which we are addressing 
by building strong relationships with sub-contractors given our long-term 
visibility of work. We also continue to invest in our graduate and 
apprenticeship programmes to develop our own talent.

We also believe that off-site construction is integral to meeting our 
growth plans and securing our supply chain for the future. We already 
use off-site timber frame construction on 64% of our output, and 
following the successful opening of our first modular panel factory in 
March 2019, we have progressed plans for our second modular panel 
factory which is due to come on stream in late 2021. Both factories 
will operate a semi-automated production line which fabricates a closed 
panel including all windows, first-fix plumbing and electrical channels, 
insulation and plasterboard. Combined the two factories will have 
capacity to deliver up to 5,000 homes per annum. The Group also 
operates a traditional open-panel timber frame factory.

Countryside Properties PLC Annual report 2020Places People Love Government case study

ST JAMES’ PARK 

St James’ Park, a significant new 
development in Bishop’s Stortford, 
once complete will be a mixed-use 
development spread over four hectares, 
delivering 750 new homes, a care home, 
employment space, a primary and 
secondary school, and a local centre 
with shopping facilities. 
Named after the oldest building in the parish, Grade I listed local 
landmark St James’ Church, St James’ Park will comprise a series of 
distinct character areas linked by a network of pedestrian footpaths 
and cycleways and extensive green open space, complete with 
attractive landscaping and equipped play areas.

Outline planning permission for the St James’ Park masterplan, and 
detailed permission for Phase 1 of the development, was granted in 
December 2019. Phase 1 will include the first 142 houses to be built, 
40% of which will be affordable (available through either affordable 
rent or shared ownership).

A key milestone in the site’s development is the relocation of Bishop’s 
Stortford High School. Underpinning this sustainable new community, 
the primary and secondary schools will sit together at the heart 

St. Michael’s Hurst, Bishop’s Stortford

of the development, surrounded by extensive playing fields and green 
space. The primary school will have capacity for up to three forms of 
entry and early years facilities; the secondary school will take up to 
eight forms of entry.

Crucial to the success of the school’s timely relocation, Countryside, 
in partnership with Hertfordshire County Council, has brought 
forward these works, demonstrating its commitment to the local 
area’s educational facilities. The new secondary school will comprise 
a 10,017 sq m (107,639 sq ft) school building, sports hall, floodlit 
multi-use games area and parking.

750

new homes to be delivered

40%

affordable homes in Phase 1 of the development

15

Strategic reportCountryside Properties PLC Annual report 2020Group Chief Executive’s review

LOOKING FORWARD 
TO FURTHER GROWTH
IAIN McPHERSON

GROUP CHIEF EXECUTIVE

Since becoming Group Chief Executive 
in January 2020, I have increased our focus 
on operating as a more sustainable business. 
This is to ensure that we take a long-term view 
of the business, including our environmental 
performance, alongside our social impact while 
delivering an exceptional customer experience 
to everyone who interacts with Countryside. 
We already have very strong engagement with 
communities and in sustainable development. 
We will be continuing to evolve our approach 
to sustainability in 2021 with key targets to 
support delivery of our business strategy. 

During the year, we increased the level of 
central control over key functions through the 
appointment of a number of Group Directors, 
covering Sales and Marketing, Commercial, 
Technical, Construction, Sustainability and 
Customer Services. These functions are shared 
across the divisions and report to various 
Executive Committee members. They are an 
investment in increasing consistency across all 
regions, as well as maintaining the quality of 
our production and customer service as our 
Group continues to grow rapidly.

GROUP STRUCTURE
As we have put in place a clear plan to 
accelerate Partnerships delivery this year, we 
have reviewed our Group structure and the 
collective merits of, as well as our future plans 
for, each division. 

The Board regularly reviews its strategy for 
maximising long-term shareholder value from 
the Group’s mixed-tenure business model. In 
July, we raised capital to accelerate the growth 
of our lower-risk, higher-return Partnerships 
business. This capital allows us to add three 
new geographical regions to Partnerships and 
will facilitate its growth to deliver over 10,000 
homes per annum when it reaches scale – 
more than double its forecast delivery in 2021. 
Our Group capital allocation prioritisation is 
clear: that we will first allocate capital to the 
ongoing organic growth of Partnerships, including 
investment in the opening of new regional 
businesses in neighbouring geographies. 

In conjunction with Partnerships, we have an 
excellent Housebuilding business, with a strong 
presence in the resilient South East housing 
market and a leading strategic land bank. 
Our two divisions already operate largely 
independently of one another. We are 

OUR STRATEGY
We have a differentiated, balanced and flexible 
business model with our lower capital Partnerships 
division and our cash generative, strategic 
land-led Housebuilding division. Both divisions 
create sustainable homes and communities 
with a strong emphasis on design and 
construction quality. 

We apply our master planning and design 
capabilities across the Group to deliver housing 
developments of scale and prioritise placemaking 
for current and future generations. We have 
strong relationships with Government, national 
and local partners and leverage specialist skillsets 
in both divisions to deliver new communities 
to thrive now and into the future. 

In Partnerships, we work with public sector 
authorities through a mixed-tenure approach 
to accelerate the delivery of homes through a 
combined portfolio of affordable, private rented 
and private homes. In London and the South 
East, we focus on estate regeneration and 
town centre redevelopment, with opportunities 
generally sourced through public procurement 
processes or through direct negotiation with 
public sector partners. In other parts of England, 
we develop brownfield land or other land, 
where we can deploy our mixed-tenure model, 
with both private and public sector landowners. 
40 years of experience and track record means 
we are the partner of choice for many local 
authorities and public sector bodies and also 
represents a meaningful barrier to entry.

Our Housebuilding division uses the same 
master planning and design skills to develop 
homes predominantly on strategically sourced 
land through local planning promotion, unlocking 
sites for development. We build long-term 
relationships with private landowners or public 
sector partners such as Homes England to 
deliver larger-scale housing developments in 
the South East of England. Relationships with 
the public sector and delivering design quality 
are essential to bring land forward through 
planning. Our high quality strategic land bank 
comprises over 25,000 plots, predominantly 
held under options. This option-ownership 
approach enables us to develop a phased 
pipeline of delivery in a capital-efficient way.

Our mixed-tenure model in Partnerships is 
highly differentiated and, given the growing 
demand and opportunity across the UK, we 
are uniquely placed to offer sector-leading 
growth rates over the medium term. We 
are investing in further off-site manufacturing 
capability to underpin our speed of delivery, 
deliver product standardisation and demonstrate 
our commitment to embracing modern methods 
of construction. Additional funding raised in 
July 2020 has enabled the creation of three 
new regional Partnerships businesses and 
delivery of our second modular panel factory 
providing us with the infrastructure to deliver, 
over time, up to 12,000 homes each year 
across the Group – more than double our 
2019 delivery. 

16

Countryside Properties PLC Annual report 2020currently completing an internal reorganisation 
of our Group so that its legal structure more 
closely resembles its operational structure. 

As we look at the long-term prospects of the 
Housebuilding division, the opportunities to 
continue to grow its business may be restricted 
in light of the Board’s capital allocation preference 
to prioritise the growth of the Partnerships 
business model. For that reason, we have 
appointed Rothschild & Co to advise the Board 
on the best time and process to realise best value 
from the separation of Housebuilding from the 
Group, in order to optimise long-term shareholder 
value and provide the Housebuilding business 
with the right ownership and capital structure 
to maximise its potential.

Both divisions in the Group will generate 
returns which are significantly ahead of their 
cost of capital. In this context, the Board has 
prioritised allocating capital to grow our 
lower-risk, higher-return Partnerships division. 
The recent investment in growth from our 
equity placing will take the number of 
Partnerships regions from nine to 12 and 
should allow us to deliver around 10,000 
homes per annum when they are fully mature. 
We will only consider complementary 
acquisition opportunities after growing to 
maturity our existing regional businesses.

Our new targets for 2023 are outlined below:

Our mixed-tenure model 
in Partnerships is highly 
differentiated and, given 
the growing demand and 
opportunity across the UK, 
we are uniquely placed to 
offer sector‑leading growth 
rates over the medium term.”

GROWTH DRIVES MARGIN AND ROCE IMPROVEMENT

PARTNERSHIPS

HOUSEBUILDING 

GROUP 

COMPLETIONS
2020

3,213 

2023

COMPLETIONS
2020

2023

c.8,000

840 

c.1,500

COMPLETIONS
2020

4,053 

2023

c.9,500

ADJUSTED OPERATING MARGIN
2020

2023

5.2% 

15%

ADJUSTED OPERATING MARGIN
2020

2023

7.0% 

18%

ADJUSTED OPERATING MARGIN
2020

2023

5.5% 

15-16%

RETURN ON CAPITAL
2020

2023

RETURN ON CAPITAL
2020

2023

RETURN ON CAPITAL
2020

2023

13.0% 

>40%

4.9% 

>25%

7.1% 

>30%

17

Strategic reportCountryside Properties PLC Annual report 2020We are committed to 
creating places that make 
life better for people…we 
launched a £1m Communities 
Fund to ensure that local 
people got help quickly 
when they needed it.”

Group Chief Executive’s review continued

LOOKING THROUGH THE CRISIS
As we look through the pandemic at the 
backdrop to the UK housing market, it is clear 
that the demand for good quality housing 
remains robust, across all tenures. 

While demand in the private for sale market 
remains strong and mortgage approvals have 
returned to pre-lockdown levels, there continues 
to be a significant degree of uncertainty as to 
whether positive sentiment will be maintained. 
Whilst interest rates remain low, there has 
been a reduction in mortgage product availability 
for higher loan-to-value products, driven by 
lender risk aversion and the potential threat of 
increased unemployment levels as a result of 
the ongoing impact of the pandemic. 

Private for sale housing accounted for only 36% 
of our total completions in 2020 (2019: 38%). 
Our target customer is typically a first-time 
buyer and a local owner occupier. We continue 
to target areas of economic growth and resilience, 
providing a range of housing types with a focus 
on creating a sense of place. Private for sale 
housing demand remains strong, supported in 
part by the Government’s Help to Buy scheme, 
which continues to drive first-time buyers to 
choose new build homes over the second-hand 
market. While Help to Buy is an important 
scheme for first-time buyers, because of our 
mixed-tenure approach it is used on 57% of our 
private completions which represents only 20% 
of our total completions. The stamp duty holiday 
announced in July 2020 will run until March 2021 
and has provided some much-needed support 
to the second-hand market, which, in turn, has 
helped trade-up transactions in the new 
build market. 

Affordable housing, particularly non-Section 
106-driven, continues to be in strong demand 
from registered providers of social housing. 
The Government announced that it would be 
addressing the lack of affordable housing through 
a £12bn affordable housing programme to deliver 
up to 180,000 new homes in the five-year 
period from 2021 to 2026. We retain our 
presence on the key delivery panels to access 
opportunities and continue to strengthen our 
relationships across the sector.

There has been increasing interest from 
institutional investors to develop PRS housing 
across the UK and we have expanded our 
relationships with these investors into the 
Midlands and London. We will continue to 
develop these relationships as we expand our 
geographic reach. 

While we have not seen any direct impact 
from the prolonged Brexit negotiations, we do 
anticipate further build cost increases from 
possible Sterling weakness and potential EU 
labour migration. We are addressing some of 
the risk by building strong relationships with 
sub-contractors and suppliers given our 
long-term visibility of work. Furthermore, we 
believe that off-site construction is integral to 

18

meeting our growth plans and securing our 
supply chain for the future and we have 
invested in this area through our two modular 
panel factories. 

OUR PERFORMANCE
We took the decision to temporarily close our 
sales offices, construction sites, factories and 
regional offices on 25 March 2020 following 
Government and Public Health England 
guidance as it became difficult to maintain 
adequate social distancing without adjustments 
being made to our workplaces. This was 
compounded by all parts of the housing 
market closing, as customers were not allowed 
to move home, either to rent or buy.

Although the Covid-19 pandemic has caused 
significant disruption to the business, particularly 
in the second half of our financial year, our 
mixed-tenure model has proved resilient with 
continued robust demand for all tenures of 
housing. We returned to phased construction 
activity from 11 May 2020, with an increased 
focus on affordable and PRS homes. This focus 
allowed us to generate revenue as soon as 
construction activity recommenced and provided 
greater certainty of work for our supply chain. 
Our sites are now broadly operating at their 
normal delivery level, assisted by longer opening 
hours and sharp focus on the phasing of 
activity on site.

Despite the national lockdown, our private sales 
activity remained robust throughout the year. 
Our net reservation rate of 0.78 for the full year 
(2019: 0.84) was at the upper end of the Group’s 
target range of 0.6 to 0.8, despite an elevated 
cancellation rate due to customer uncertainty 
caused by Covid-19. The healthy levels of activity 
seen earlier in the year gradually returned as we 
re-opened sales offices in June 2020, and since 
then we have seen a sustained period of demand 
during the summer as the market recovered 
from the lockdown. We anticipate a reduction in 
our net reservation rate in the first half of 2021 
given our strong forward sales position entering 
the year and new outlets not due to open until 
the spring. 

In addition, our mixed-tenure growth plans 
have been further underpinned by two new 
framework agreements signed in Q4. This 
includes the expansion of our partnership with 
Sigma Capital alongside its new investment 
partner, EQT Real Estate, to deliver 367 homes 
as the initial phase of a larger London PRS 
framework. In addition, we signed a new PRS 
framework agreement with Goldman Sachs to 
deliver up to 1,000 PRS homes over the next 
three years. This will initially include 410 homes 
across three sites in Bicester, West Bromwich 
and Wolverhampton. Since year end we have 
also signed an agreement with Places for People 
to deliver up to 10,000 homes nationally over 
the next 10 years.

Countryside Properties PLC Annual report 2020OUTLOOK
We have started the new financial year in a 
strong position to recover from the impacts 
of the pandemic and the resulting economic 
uncertainty. We have a robust balance sheet 
and excellent visibility of future work through 
our record order book across all tenures. 
We are 70% forward sold for 2021 and due 
to our strong forward sales position, our net 
reservation rate for the first nine weeks of the 
year is lower than the same period last year. 
As a result, subject to no material changes in 
market conditions, we are on track to deliver 
at the upper end of consensus operating profit 
expectations for 2021. After two years in 
which our weighting of delivery was skewed 
heavily to Q4, we expect to return towards 
a more balanced profile this year.

I am incredibly proud of how our employees 
have reacted to the challenges as a result of 
the pandemic. Despite facing a rapidly changing 
environment and disruption to normal working 
practices, our people have shown incredible 
resolve and perseverance as they have continued 
focus on serving our customers and 
our communities.

Iain McPherson
Group Chief Executive
2 December 2020

Our customer satisfaction rating as measured 
independently by the NHBC Recommend 
a Friend score was 90.6% (2019: 92.5%) and 
we were delighted to be awarded five-star 
builder status by the HBF for the first time in 
Countryside’s history. This rating is underpinned 
by our build quality score, again measured 
independently by the NHBC at key stages 
during the construction process. This stood at 
0.22 reportable items per plot visit (2019: 0.21), 
equivalent to one remedial item per five 
inspections, significantly better than the 
industry benchmark.

Throughout the year, the health and safety of 
our employees, sub-contractors and customers 
has been our priority. Despite the challenges 
of implementing new Covid-19 standard 
operating procedures, our health and safety 
performance has slightly improved this year 
with the Accident Injury Incident Rate (“AIIR”), 
standing at 224 per 100,000 people at risk 
(2019: 227) compared with the national 
average of 416 (2019: 405).

The Grenfell fire tragedy has understandably 
led to a substantial range of changes within 
Countryside to reflect the industry’s increased 
focus on fire safety measures and the 
Government’s guidance on ensuring adequate 
fire protection measures are in place for all 
buildings and external wall systems. During 
2020 we concluded an independent fire risk 
assessment of all multi-occupancy buildings 
built by Countryside in the last 15 years. 
No buildings were identified as high risk 
or requiring immediate remediation.

As the business has grown, we have constantly 
sought ways to ensure that our culture and 
values do not become diluted, but are enhanced 
with new regions, people and partners. During 
2020, we undertook a detailed review of our 
purpose and values with our people to help us 
define what it means to work for Countryside. 
We hope this will set our culture to support 
the ambition to deliver a long-term and 
sustainable ethical business plan, where we are 
able to deliver to the aspirations of everyone 
that interacts with Countryside. Our values, 
which were launched internally in November 
2020, emphasise our commitment to do things 
the right way, which means caring about what 
we do, working together, taking pride in what 
we do and focusing on delivery. 

Despite the operational challenges we made 
significant progress on our strategic priorities 
during the course of 2020, including putting 
the structures in place to deliver our ambitious 
growth plans as outlined in July alongside our 
equity placing. We have appointed two new 
Divisional CEOs to run the Partnerships North 
and Partnerships Midlands divisions following 
the decision to split the Partnerships North 
division into two as announced in July. This gives 
us significant bandwidth across our Executive 
Committee to manage our growth. We have 
also appointed new regional management teams 
for the new Partnerships regions covering the 
South West of England and South London 
with a number of roles coming from internal 
promotions, demonstrating the success of 
Countryside’s investment in growing our own 
talent and focus on succession planning. In 
Housebuilding, we announced that our Millgate 
region was being closed with development 
transferred to our Housebuilding West region 
as we look to balance the profile of the division 
around London to realise synergies and 
future efficiencies. 

We have made further progress in positioning 
the business to be sustainable for the long term 
by increasing our focus on our environmental 
impact, along with the use of the Social Value 
Portal to measure the impact of our developments 
on local communities during the year. We have 
also continued our focus on build methodology, 
with a study carried out during the year 
demonstrating that our modular panel homes 
reduce embodied carbon by an estimated 25% 
(12,700kgCO2e) when compared with one of 
our traditional brick and block homes. We 
are continuing to invest in our manufacturing 
capability and commenced construction of 
our second modular panel factory in Bardon, 
Leicestershire, during the year. This combined 
with our existing modular panel factory in 
Warrington will give us capacity to deliver up 
to 5,000 modular homes per annum supporting 
growth in our regional businesses. We also 
plan to extend timber frame construction to 
the South East which will improve build times 
and enhance asset turn. 

We are committed to creating places that make 
life better for people. To recognise the challenges 
our communities have faced as a result of 
Covid-19, we launched a £1m Communities 
Fund to provide support for local initiatives 
and charities such as food banks, to ensure 
that local people got help quickly when they 
needed it. With the effects of pandemic likely 
to be with us for some time, I am delighted to 
confirm that the fund will continue into 2021 
with a further £1m of support pledged providing 
essential support to the most vulnerable 
people in the areas we work. 

19

Strategic reportCountryside Properties PLC Annual report 2020Group Chief Executive’s review continued

Q&A

WITH IAIN McPHERSON

GROUP CHIEF EXECUTIVE

HOW DO YOU FEEL THE BUSINESS RESPONDED 
TO COVID‑19? 
I am incredibly proud of how our employees and our business more 
generally reacted to the rapidly changing environment as Covid-19 
took hold. 

Our first priority was to protect our staff, customers, supply chain 
and the general public and we took the decision to temporarily suspend 
production on our sites and in our factories and close our offices and 
marketing suites. We suspended activities for around two months on our 
sites, returning to site in May albeit with initially reduced build rates as we 
adjusted to new ways of working. By the end of the year we were back 
up to over 95% productivity across the Group and are positioned well as 
we enter 2021. 

We were proud to become a signatory of the Covid-19 Business Pledge, 
created to support millions of people across the world in light of the 
coronavirus outbreak. The pledge looks to show our commitment to 
supporting our employees, customers and communities. 

One of the ways we responded to the challenges our communities were 
facing was the creation of a £1m Communities Fund to support the 
most vulnerable people in our communities. We actively worked with 
our partners to identify local charities and groups, food banks and others 
providing essential local services in locations where Countryside operates. 

HOW WILL YOU ENSURE THE BUSINESS RECOVERS 
FROM THE IMPACT OF COVID-19? 
There are a number of angles to this, from ensuring that we are meeting 
the needs of our employees, partners, suppliers and customers to 
ensuring that we have the financial strength to deliver our growth plans.

Firstly, we recognise that our people are our most important asset and 
supporting them as we continue to work through the pandemic remains 
a key priority. We will continue to ensure that they remain connected 
and motivated whether working remotely, on sites or in our factories 
which will help set the business up for success in the future. 

Secondly, during the year we managed our working capital to preserve 
cash and, following the placing, ended the year with £98m of net cash, 
providing us with confidence to deliver our growth plans even if we were 
to see another period of lockdown or more challenging 
economic conditions. 

Thirdly, throughout the period of lockdown and since returning to site 
we have ensured that we have maintained a good dialogue with our 
suppliers and partners. We have focused on our relationships within the 
existing supply chain, continuing payments throughout lockdown as well 
as offering training and surveys to ensure that they were comfortable 
with our Covid-secure working practices and providing peace of mind 
that health and safety is at the heart of our response. 

Lastly on this question, our business handled the switch from being 
physically present in our offices and sales and marketing suites to remote 
working remarkably well and we were quickly able to transition to 
working from home and taking virtual reservations or doing virtual home 
tours at the end of March. This has highlighted the importance of our IT 
infrastructure and we will continue to invest in that to ensure our 
business can operate flexibly going forward. 

I am incredibly proud of how our 
employees and our business more 
generally reacted to the rapidly changing 
environment as Covid‑19 took hold.”

WHAT ARE THE KEY PRIORITIES FOR 2021 AND HOW 
WILL YOU DEVELOP THE GROUP STRATEGY? 
We set out an ambitious growth strategy along with our equity placing in 
July 2020, building on the successful growth within our Partnerships 
division to date. One of the key priorities in 2021 will be setting the 
Group up to deliver on these aspirations. This includes establishing the 
three new Partnerships regions in the South West, Chilterns and South 
London, accelerating delivery on a number of key sites and getting our 
second modular panel factory, based in Bardon, Leicestershire, on stream. 
Modular build and more generally modern methods of construction are 
going to continue to be a key focus for the Group going forward as we 
look to not only meet changing regulations but reduce the impact our 
business has on the environment. With the recent appointments of a 
Group Sustainability Director and Group Technical Director in newly 
created roles we look forward to making further strides on this and 
streamlining efforts across the Group. 

We are also managing the impacts of Covid-19 and are aiming to get all 
regions to maturity, with a renewed emphasis on driving efficiencies and 
operating in line with standard Group processes.

During 2020, we undertook a number of key projects looking at our 
purpose, values and sustainability vision across the Group. I am delighted 
to say that we had great employee engagement across all three of these 
projects and it is clear that we have some high quality and dedicated 
employees across the Group. Embedding these new values and setting an 
updated, more focused sustainability strategy will be key priorities 
in 2021. 

20

Countryside Properties PLC Annual report 2020Strategic report

In addition to growth we continue to invest in the business for the longer term 
including in our factories. We believe that this will give us a competitive advantage 
over time with improved build quality, speed of delivery and security over our 
supply chain which will benefit the whole Group.”

HOW WILL YOU MANAGE FUTURE 
MARKET OPPORTUNITIES? 
The UK housing market continues to suffer from structural undersupply 
whether for private homes, affordable homes or homes for the private 
rented sector. The sector remains well supported by the Government with 
schemes such as Help to Buy, offering assistance to first-time buyers until 
2023, and the affordable homes funding package, which provides grants 
for the provision of affordable homes until 2026. 

The benefit of the Countryside business model is our agility; we can 
adapt quickly to changing market conditions and indeed we have done 
this for delivery in 2021 by planning to increase the proportion of 
affordable and PRS homes, ensuring we have greater security over 
our cash flows in an uncertain economic environment. 

We have a strong pipeline of work in both divisions. Within Partnerships 
we have over 42,000 plots within our secured work and within our 
Housebuilding division our strategic-led land bank of over 25,000 plots 
offers us flexibility over our delivery programmes. 

We recognise that customer needs are changing in light of the pandemic, 
for example with more people now working from home. We regularly 
use customer feedback to ensure our homes meet customer requirements. 
In particular we operate good space standards and our homes tend to be 
larger than most offering a home working space and ultra-fast broadband 
as standard. 

We have worked hard to ensure that our homes remain affordable for local 
owner occupiers whether they are looking to purchase in urban, suburban 
or rural environments, allowing the greatest reach to a broad customer 
base. Part of this has been the journey that we have been on to manage 
the average selling prices of our private product over the past five or so 
years and in support of this we have closed our Millgate business, with 
our Housebuilding West region taking over its developments to provide 
homes at a wider range of affordability. 

We continue to expand relationships with both new and existing 
partners, to produce high quality design and construction of new homes. 
We announced a number of new frameworks with PRS providers and 
housing associations in 2020 and look forward to delivering and expanding 
these agreements over the coming years. 

WHAT IS YOUR RESPONSE TO KEY SUSTAINABILITY 
ISSUES IMPACTING THE GROUP? 
During 2020 we undertook a significant review of our sustainability 
activities, both in terms of our current focus along with a review of the 
impact of broader sustainability issues. We have significantly upskilled our 
sustainability function including the recruitment of a Group Sustainability 
Director, who reports directly to the Executive Committee member 
responsible for corporate affairs. As part of our review, we identified 
four main areas of sustainability focus: climate change, biodiversity, social 
impact and affordability. 

One of the ways we are addressing the first issue of climate change is 
our investment into new technologies including modern methods of 
construction such as our investment into modular panel construction. 
We are currently building our second modular panel factory with the 

methodology shown to reduce embodied carbon by around 25%. 
We are working on replacing gas boilers with more sustainable heating 
sources, installing electric charging points in a large number of homes 
and ensuring developments are well connected with transport nodes. 

On biodiversity, on our larger sites we team up with key partners such as 
The Land Trust at our development at Beaulieu, Essex, to establish green 
spaces and diversity across the developments. We carry out biodiversity 
studies on all our developments and where possible use biodiversity to 
benefit both the wildlife and the local communities, an example being at 
Royal Hill Park, Surrey, where landscaping is used to help partially sighted 
residents navigate their surroundings more easily. 

Our mixed-tenure model means that we work closely in partnership 
with key organisations such as local authorities, housing associations and 
charities to help address social inequality through the provision of training 
and high quality homes which offer a range of affordable homes for local 
people. In summary, we have a focus on “making lives better” for local residents. 

WHAT ARE THE CAPITAL ALLOCATION PRIORITIES 
FOR THE GROUP GOING FORWARD?
Our capital allocation priorities remain largely unchanged. We continue 
to focus on ensuring that we pursue organic growth of Partnerships, to 
grow to maturity in all regions across both divisions to generate the 
best returns possible for our shareholders. Our ambition is to grow the 
Partnerships division to 8,000 homes by 2023 through reaching scale in 
our newer regions and delivering plans to open three new regions 
during 2021. 

In addition to growth we continue to invest in the business for the longer 
term including in our factories mentioned above. We believe that this will 
give us a competitive advantage over time with improved build quality, 
speed of delivery and security over our supply chain which will benefit 
the whole Group.

Any additional cash that we do not require for growth will be returned 
to shareholders.

Iain McPherson
Group Chief Executive
2 December 2020

21

Strategic reportCountryside Properties PLC Annual report 2020Our strategy

FOCUSED ON 
SUSTAINABLE GROWTH

STRATEGIC PRIORITY

OUR APPROACH

GROWTH 
SECTOR-LEADING GROWTH
We aim to deliver sector-leading 
growth from our mixed-tenure delivery 
in Partnerships and develop our 
industry-leading land bank 
in Housebuilding.

RETURNS 
SUPERIOR RETURN 
ON CAPITAL
Our ambition is to deliver superior 
returns through leveraging our low capital 
Partnerships division and improving 
operational efficiency through greater 
scale in our Housebuilding division.

RESILIENCE 
THROUGH THE CYCLE 
PERFORMANCE
Our strategy is to maintain a position 
of financial strength while growing the 
business and generating superior returns, 
through the cycle, by focusing on 
mixed-tenure delivery, particularly 
within Partnerships. 

SUSTAINABILITY 
TAKING A LONG-TERM 
VIEW OF OUR BUSINESS
Our strategy is to deliver the right 
solutions for our partners and customers 
with a responsible and sustainable approach 
that creates a positive legacy. 

Fresh Wharf, Barking

Modular Build Factory

Fresh Wharf, Barking

Beaulieu Oaks, Chelmsford

22

•  Growth in sites under construction 

and open sales outlets 

•  Accelerated build from mixed-tenure delivery 

•  Private selling prices set to target areas 

of strongest demand 

•  Geographic and organic growth of Partnerships 

•  Revenue growth from increased volume

•  Focus on improving gross margin over 

the medium term

•  Improved operational efficiency from 

greater scale 

•  Use of modular panel construction 

to increase asset turn

•  Lower capital model in Partnerships 

to deliver higher returns 

•  Agile model allows flexibility through 

the cycle, protecting returns

•  Increased focus on Partnerships allows 

for greater flexibility 

•  Mixed-tenure development, with private, 

PRS and affordable homes 

•  Prudent balance sheet with managed 

level of gearing 

•  Flexible strategic land bank based on options 

•  Strong pipeline of future Partnerships work 

which underpins growth

•  New developments created with our 

placemaking expertise focused on long-term 
positive outcomes

•  Experts at regeneration and working closely 

with communities

•  Record of incremental environmental impact 

reduction and social value generation

•  Strong culture of ethical and responsible 

decision making

Countryside Properties PLC Annual report 20202020 HIGHLIGHTS

OUTLOOK OVER THREE TO FIVE YEARS

Average open sales outlets

•  Only 36% of completions from private homes 

•  Implement enhanced growth strategy with three 

63

during 2020

Net reservation rate

0.78

within our target range

•  Private ASP to £364,000 as a result of some 
house price deflation within the Housebuilding 
division, partially offset by a shift in mix 
within Partnerships

•  Growth in the new South Midlands and 
Yorkshire regions, contributing 466 units

•  Equity placing in July to facilitate further 

growth in Partnerships

new regions

•  Focus on the continued growth in sales outlets 

•  Continue to focus product on areas of strongest demand 

•  Manage sales values to maintain affordability 

•  Target net reservation rate between 0.6 and 0.8 

•  Flex the tenure mix depending on levels of demand

Adjusted operating margin

•  Adjusted operating margin reduced by 

•  Return to target gross margins across the Group 

5.5%

Adjusted operating profit

£54.2m

Homes

64%

were affordable or PRS

Plots

11,374

added to our Partnerships  
future work

1,100bps to 5.5% reflecting changing mix 
of business and impact of Covid-19

•  3,070bps reduction in ROCE reflecting 

impact of Covid-19

•  No interim dividend paid or final dividend 

recommended

following the impact of Covid-19

•  Improve operational efficiency through greater scale 

•  Maintain capital discipline to drive ROCE improvement 

•  Investment in growth while managing gearing levels 

•  Continue to consider shareholder return policy

•  Prioritised delivery of affordable and PRS 

•  Maintain ratio of Partnerships wins to plots completed 

homes upon return to site 

at 2:1 or higher

•  Net cash position of £98m at year end 

•  Grow the Partnerships pipeline of future work 

with adjusted gearing (including deferred 
land payments as debt) of 9% 

•  76% of Housebuilding land bank controlled 

via options or conditional contracts

•  Continue to focus on mixed-tenure developments 

•  Target a cash-positive position at year ends 

•  Maintain our strategic-led Housebuilding land bank 

•  Mobilise Partnerships sites and accelerate development 

where possible

385

sustainability and design-related 
awards since 2000

127

sites assessed for social 
value contribution

•  Undertook an exercise to review our 
sustainability ambition and vision 

•  Hired a Group Sustainability Director into 
a newly created role to upscale the team 
and raise awareness in the business

•  Measured social impact on all 

our developments

•  Launched £1m Communities Fund

•  Launch a new approach to sustainability

•  Set science-based targets

•  Committed to Task Force on Climate-related Financial 

Disclosures disclosure by 2022

•  Prepare for changes in the regulatory environment, 

particularly the use of non-fossil fuels in homes and net 
biodiversity gains on sites

•  Continued investment in modern methods of 

•  Commissioned a carbon lifecycle study 

construction including modular panel capabilities

of our timber frame homes

•  Focus on measuring social impact of our developments

23

Strategic reportCountryside Properties PLC Annual report 2020Our key performance indicators

MEASURING PERFORMANCE

We use 11 key performance indicators to monitor  
our progress against our strategic objectives.

OUR 2020 PERFORMANCE
Our performance in 2020 has been significantly impacted by the 
Covid-19 pandemic and this is reflected in the majority of our KPIs. 
The health and safety of our people and supply chain, together with the 
quality of the homes we build, remains vitally important to our business 
and the KPIs measuring these aspects of our performance have remained 
strong this year. Our KPIs are designed to ensure that we remain focused 
on delivering sustainable growth in volumes whilst delivering superior 
shareholder returns within the framework of a robust balance sheet. We 
also ensure that the pace of growth does not compromise build quality, 
customer satisfaction or the safety of those working on our sites. 

TRANSPARENT MEASURES TO 
REWARD PERFORMANCE
We have maintained a consistent set of KPIs at all levels of the business 
to ensure that all of our people understand what drives value for our 
shareholders. There is a clear link between performance against our 
financial and non-financial KPIs and remuneration through our Group 
bonus scheme which has targets including adjusted operating profit, 
adjusted operating margin and our NHBC Recommend a Friend score. 
Links to remuneration are highlighted by the appropriate icon.

Further information on remuneration can be found on pages 90 to 105.

COMPLETIONS #
4,053
-29%

3
3
7
5

,

5
9
2
4

,

3
5
0
4

,

9
8
3
3

,

7
5
6
2

,

16

17

18

19

20

The number of homes sold in the financial year, including our share of joint 
ventures and associate completions. For private homes, this is the number of legal 
completions during the year. For affordable and PRS homes, this represents the 
equivalent number of units sold, based on the proportion of work completed 
under a contract during the year.

PERFORMANCE
Completions decreased 29% in 2020 reflecting site closures in response to 
Covid-19 and resulting build delays. We were able to mitigate some of the impact 
on total completions through re-programming delivery on our sites to focus on 
affordable and PRS homes in place of private homes which could not feasibly have 
been built ahead of the end of the year. On average, sales outlets increased by 7 to 
63 and our private net reservation rate of 0.78 was at the upper end of our target 
range (2019: 0.84), resulting in a record private forward order book of £528m at the 
year end (2019: £241m).

LINK TO STRATEGY
Growth in completions is key to delivering our medium-term growth objectives.

ADJUSTED REVENUE 
£m
£988.8m
-31%

.

5
9
2
2
1

,

.

8
2
2
4
1

,

.

8
8
8
9

.

8
8
2
0
1

,

.

0
7
7
7

16

17

18

19

20

Revenue consists of sales proceeds for private homes and contractual payments 
for affordable homes and PRS units as well as the proceeds from land and 
commercial sales and project management fees. Adjusted revenue includes our 
share of revenue from our joint ventures and associate.

PERFORMANCE
Adjusted revenue decreased by 31% to £988.8m in 2020 (2019: £1,422.8m) 
as our completion numbers reduced during the year. Private ASP was broadly 
flat at £364,000 (2019: £367,000) reflecting house price deflation of around 
(2.5)% in Housebuilding being partially offset by mix within Partnerships.

LINK TO STRATEGY
Adjusted revenue is a key measure of the growth the business has delivered. 

24

RETURN ON CAPITAL  
EMPLOYED %
7.1%
-3,070bps

.

4
7
3

.

8
7
3

.

6
0
3

.

8
6
2

1
7

.

16

17

18

19

20

Adjusted operating profit divided by the average of opening and closing tangible 
net operating asset value (“TNOAV”). TNOAV is calculated as TNAV excluding 
net debt or cash.

PERFORMANCE
The closure of sites in response to Covid-19 resulted in completions originally 
programmed for the end of the year being delayed into 2021; this has led to a 
reduction in asset turn to 1.3 times (2019: 2.3 times). To ensure the business operated 
as efficiently as possible, several mitigating actions were taken including shifting delivery 
to focus on our affordable and PRS revenue streams, deferring land spend and slowing 
build programmes in order to prevent a build-up of inventory.

LINK TO STRATEGY
Return on capital employed is a key measure of our improving returns to shareholders.

£

Countryside Properties PLC Annual report 2020Links to strategy

GROWTH

RETURNS

RESILIENCE

SUSTAINABILITY

Links to remuneration

ANNUAL INCENTIVE AWARD

£

LONG-TERM INCENTIVE PLAN

GEARING %
(9.0)%
-80bps

16

)
0
2
(

.

17

.

)
2
1
1
(

18

)
7
5
(

.

19

)
2
8
(

.

20

)
0
9
(

.

Net debt divided by net assets.

PERFORMANCE
Following our equity placing which raised £250m of gross proceeds in July 2020, 
we ended the year with net cash of £98.2m up from £73.4m in 2019. This, combined 
with an increase in TNAV, resulted in gearing of (9.0)% (2019: (8.2)%). Adjusted 
gearing, which includes deferred land payments as debt, was 8.7% (2019: 9.4%).

LINK TO STRATEGY
Maintaining the Group’s gearing level at an appropriate level means that we 
maintain a resilient balance sheet which helps us to manage the business through 
the economic cycle.

LAND BANK # PLOTS
53,118 plots
+8%

8
1
1
3
5

,

0
0
0
9
4

,

3
2
5
3
4

,

1
8
5
4
3

,

4
0
2
7
2

,

16

17

18

19

20

The number of plots owned or controlled by the Group on which homes can 
be built.

PERFORMANCE
Our land bank increased by 4,118 plots during the year as we continued to 
add to the Partnerships land bank with significant new business wins and also 
strengthened our Housebuilding land bank to 25,042 plots. 28,775 plots of the 
Group’s land bank has planning permission (2019: 27,312 plots). The Group 
was active on all sites which had an implementable planning permission.

LINK TO STRATEGY
Winning Partnerships contracts and securing land at the right price are key 
to delivering our target returns, ensuring a supply of land to fuel the growth 
of our business.

ADJUSTED OPERATING 
MARGIN %
5.5%
-1,100bps

.

8
5
1

.

1
6
1

.

2
7
1

.

5
6
1

5
5

.

16

17

18

19

20

Adjusted operating margin divided by adjusted revenue.

PERFORMANCE
Adjusted operating margin decreased by 1,100bps reflecting a combination of 
Covid-19-related costs, our decision to continue to invest in our growth strategy 
and operational efficiencies which benefited margin in 2019. In response to the 
Covid-19 pandemic, we put in place stricter hiring, contracting and payment 
approval processes to protect our operating margin, whilst maintaining our 
ambitious growth strategy.

LINK TO STRATEGY
Improving adjusted operating margin helps us to deliver increasing returns 
to shareholders.

ADJUSTED OPERATING  
PROFIT £m
£54.2m
-77%

.

.

4
1
1
3 2
5
6
5 1
2
2
1

.

.

4
4
3
2

.

2
4
5

16

17

18

19

20

Group operating profit including our share of associate and joint ventures’ 
operating profit and excluding the impact of non-underlying items. 

PERFORMANCE
Adjusted operating profit decreased by 77% to £54.2m (2019: £234.4m) 
principally due to the impact of Covid-19 on both volumes and costs.

LINK TO STRATEGY
Sustainable growth in adjusted operating profit helps us to achieve our growth 
plans and to build a resilient balance sheet. 

25

Strategic reportCountryside Properties PLC Annual report 2020Our key performance indicators continued

TANGIBLE NET ASSET  
VALUE £m
£951.7m
+29%

.

7
1
5
8 9
7
3
7

.

.

3
2
3
6

.

1
0
2
6

.

4
7
3
5

16

17

18

19

20

NHBC REPORTABLE  
ITEMS (“RIs”)
0.22
+5%

3
2
0

.

1
2
0

.

2
2
0

.

1
2
0

.

2
2
0

.

16

17

18

19

20

Net assets excluding intangible assets net of deferred tax.

Defects reported per plot in NHBC inspections at key build stages.

PERFORMANCE
The increase in TNAV reflects the equity placing in July 2020 and retained profits. 
Our growing balance sheet adds to the Group’s resilience.

LINK TO STRATEGY
Growth in TNAV is a key measure of the success of our strategy to grow 
the business.

PERFORMANCE
The number of reportable items per inspection was broadly unchanged during 
the year as we continue to focus on the quality of our build. This remains below 
the industry average of 0.23. 

LINK TO STRATEGY
Building homes to a high standard helps minimise customer care issues and 
maintain our reputation for high quality homes. The strength of our reputation 
underpins our ability to grow the business. 

ACCIDENT INJURY  
INCIDENT RATE (“AIIR”)
224
-1%

5
0
3

0
2
2

7
2
2

4
2
2

2
6
1

16

17

18

19

20

NHBC RECOMMEND  
A FRIEND SCORE %
90.6%
-190bps

.

6
8
8

.

8
4
8

.

5
2
6 9
4
8

.

.

6
0
9

16

17

18

19

20

The number of accidents per 100,000 people at risk during the financial year.

PERFORMANCE
We have continued our focus on health and safety, with particular attention 
on Covid-secure methods.

We maintained the AIIR below the industry average for the 17th consecutive year. 
Overall, our AIIR was 224 (2019: 227) compared to the Health and Safety Executive 
national average of 416 (2019: 405). During 2019 we introduced a new accident 
and safety observation reporting system to identify any trending issues more quickly. 

LINK TO STRATEGY
Our focus on health and safety helps keep our sites safe whilst operating at the 
pace we need to grow the business.

The percentage of customers returning an NHBC post-completion customer care 
survey who would recommend Countryside to a friend.

PERFORMANCE
During 2020 we continued to focus on our customers’ experience across all levels of 
the business. Overall, 90.6% of our customers said they would recommend us and, 
if maintained, will result in five-star status when officially announced in February 
2021. This is an area we will continue to focus on going forward with customers 
at the heart of our business.

LINK TO STRATEGY
As a key indicator of our reputation in the market, the NHBC Recommend 
a Friend score helps us to monitor the sustainability of our growth plans.

26

Countryside Properties PLC Annual report 2020Mat and Bart, buyers at Belmont Place, Wigan

Places People Love

KEY WORKERS MOVE SAFELY DURING LOCKDOWN

Customer case study

A couple from Manchester overcame 
the odds of lockdown and moved safely 
into their new four-bedroom detached 
home at Countryside’s Belmont Place 
in Hindley Green, Wigan. 
Mat, who has bought his dream home with partner Bart, had a 
rollercoaster couple of months having been fast-tracked through his 
final year of nursing training to become a theatre nurse at Salford 
Royal hospital during Covid-19, while Bart continues his role as an 
ICU community nurse. Mat believes being settled in their new home 
has helped them cope during the crisis, but they weren’t always sure 
it would be possible. 

Mat explained: “We completed in late March but thought moving 
would be impossible until after lockdown. We then discovered a 
new removals system where contact with anyone else is removed. 
A container is dropped off, left for us to fill and lock up and it’s 
then picked up and dropped outside the new home – ideal for 
social distancing and completely safe.” 

After selling their flat in Manchester city centre, the pair found the 
perfect location for their outdoor lifestyle and careers. Mat added: 
“Belmont Place is in a beautiful location and we’re close to several 
major hospitals. We already love the community here too. We 
moved in during lockdown so haven’t been able to meet with our 
neighbours properly but everyone has been incredibly welcoming.” 

Mat explained why they chose a new build with Countryside: “After 
deciding to leave the city centre for a greener place to call home we 
looked at lots of different developers and Countryside simply provides 
so much more as standard, from quality fixtures to the skylight 
windows in the bedroom and dining area. We can’t wait to invite 
friends over when restrictions ease as the living space is perfect 
for entertaining!” 

Mat added: “Our move has been such a positive experience. After a 
year of change and upheaval, Countryside has still managed to make 
2020 special for us and thanks to a safe moving process we’re 
enjoying our new home already. We love it here.” 

Our move has been such a positive 
experience. After a year of change and 
upheaval, Countryside has still managed 
to make 2020 special for us and thanks 
to a safe moving process we’re enjoying 
our new home already. We love it here.” 

Countryside Properties PLC Annual report 2020

27

Strategic reportOur business model

DIFFERENTIATED, FLEXIBLE 
BUSINESS MODEL

We have a differentiated, flexible business model with our high-growth, lower risk 
Partnerships division and our strategic land-led Housebuilding division. We build 
quality homes and create Places People Love, utilising a mixed-tenure model that 
delivers strong return on capital employed, with significant growth opportunities 
and sustainable returns for our investors.

PARTNERSHIPS

Dash, Hoxton

HOUSEBUILDING 

Royal Hill Park, Surrey

T

S

A N D A R D   O PERATING STRUCTU
r a t i o nal performance

e

O p

R

E

d partners

n
 a
s
r
e
m
o
t
s
u
C

RO W

G

S
U

S

T

A

I

N

T H

RET

U

R

N

S

PLACES 
PEOPLE 
LOVE

P

e

o

p

l

e

a

n

d

c
u

l

t
u
r
e

A

BILITY

R E

B

U

S

I

N

E

S

S

P

A

R

T

C

e

n

t

r

al services

N

E

RI

N

G

E
C

SILIEN
h  a n d safety

a l t

H e

H I C

T

E

E
C
TI
C
A
R

A L B USINESS P

Established platform 
for growth with 
strong pipeline
Our Housebuilding division 
applies our master planning 
and design capabilities 
predominantly on strategically 
sourced land through a 
plan-led approach to unlocking 
sites for development. These 
are often in partnership with 
private landowners or public 
sector partners in new 
garden communities.

Read more on page 38 to 40

Lower risk model with 
higher return on capital 
employed
Our Partnerships division 
applies our master planning 
and design capabilities in an 
urban environment, with 
public sector partners 
or through a mixed-tenure 
approach to accelerate delivery.

Read more on pages 34 to 37

28

Countryside Properties PLC Annual report 2020 
 
 
Link to sustainability strategy

Governance

Ethical and responsible business

Customers and community

Environment

Supply chain

OUR KEY RESOURCES

LAND
Excellent visibility of future 
growth with embedded 
value from strategic 
land and long-term 
development agreements.

PEOPLE
Highly experienced and 
motivated employees 
together with strong 
supply chain relationships. 

PARTNERSHIPS
Enduring relationships with 
local authorities, housing 
associations and major 
land owners. 

REPUTATION
Built on transparency, 
proven development 
expertise and 
delivery through  
the cycle.

FINANCIAL 
STRENGTH
Strong balance sheet 
with net cash and debt 
capacity if required. 

Link to strategy

Link to strategy

Link to strategy

Link to strategy

Link to strategy

Read more on pages 34 to 40

Read more on pages 46 to 50

Read more on page 30

Read more on page 62

Read more on page 42 to 45

OUR APPROACH

STANDARD OPERATING 
STRUCTURE

ETHICAL BUSINESS  
PRACTICES 

BUSINESS  
PARTNERING 

We take a long-term view of our business and 
want it to be sustainable for the future which 
means doing things the right way for all stakeholders.

We are focused on delivering long-term value 
creation and establishing enduring relationships 
across a wide stakeholder base. 

We seek to operate a single model across the 
Group to ensure consistency of quality and 
that our customers, partners and other 
stakeholders receive the same high quality 
experience whichever part of the business 
they interact with.  

THE VALUE WE CREATE

TRUSTED PARTNER
OVER 40

EMPLOYEE PARTICIPATION
C.50%

COMMUNITY SPIRIT
£760K

years of Partnerships experience

of eligible employees in our share save schemes

charity and community donations

Read more on pages 34 to 37

Read more on page 46

Read more on page 7

HOMEBUILDER OF CHOICE
90.6%

SHAREHOLDER RETURNS
67.6%

MEMBER OF FTSE4GOOD FOR
3 YEARS

of customers would recommend us to a friend

total shareholder return since IPO

since June 2018

Read more on page 56

Read more on page 102

Read more on page 52

29

Strategic reportCountryside Properties PLC Annual report 2020   
   
   
   
   
Stakeholder engagement

BUILDING STRONGER 
RELATIONSHIPS

Countryside’s Board recognises the critical need to act in the interests 
of shareholders and wider stakeholders. Consequently, to promote the success 
of the Company, we strive to foster strong business relationships with customers, 
suppliers and the communities in which we operate, and meet the interests 
of our employees while acting fairly for the benefit of shareholders as a whole. 
Engagement with our key stakeholders helps to ensure we have a long-term 
sustainable business model that provides good quality homes for our customers. 

Section 172 of the Companies Act 2006 requires Directors to take 
into consideration the interests of stakeholders in their decision making. 
Whilst the importance of giving due consideration to our stakeholders 
is not new, this part of the report, together with page 82, serves as our 
Section 172 statement and sets out how we engage with, and take into 
consideration, the interests of those key stakeholders who are material 
to the long-term success of the business.

As in previous years, the Board has concluded that its key stakeholders 
are its business partners (such as the housing associations and local 
authorities that we work with), our employees, our suppliers, our 
investors, the communities in which we operate, our customers 
and the Government and regulators.

The stakeholder voice is brought into the boardroom throughout the 
annual cycle through information provided by management and also 
by direct engagement with stakeholders themselves.

The following pages describe the engagement process in more detail. 
Further detail on how the feedback from such engagement has informed 
the Board’s thinking and decision making in relation to its strategy and 
oversight of the Group’s operation can be found on page 82.

Creating enduring relationships with local 
authorities, housing associations and PRS 
providers helps us to maintain our reputation 
as a preferred delivery partner. We engage 
with them at all stages of a development to 
ensure that we create communities that people 
love to live in.

HOW WE ENGAGE
•  Engagement with large housing associations 
through the G15 Group and other forums 

•  Membership of the Home Builders Federation

•  District Council Network, County Council 

Network, Civic Voice and National 
Planning Forum

•  Regular engagement meetings with 

other partners

Read more on page 37

WHAT THEY TELL US
•   Community engagement is key

•  Use of local labour and suppliers 

is encouraged

•  Accelerated delivery of affordable housing 
is critically important for communities

•  We must minimise disruption 

to existing residents

WHAT WE ARE DOING
•  Early planning discussions, public engagement 

and master planning workshops 

•  Regular community events to engage 

residents in planning and design

•  Commitment to apprenticeships and local 

supply chains on our developments

•  Creation of tenure-blind communities

•  Clear delivery programmes and 
communication at all stages

•  Annual Partnering Awards to celebrate 

supply chain excellence

•  Joint charitable initiatives

PARTNERS

Fresh Wharf, Barking

9 years

of Partnerships work secured

STRATEGIC PRIORITY

GROWTH

RETURNS

SUSTAINABILITY

Read more on pages 22 and 23

30

Countryside Properties PLC Annual report 2020EMPLOYEES

Oaklands Hamlet, Chigwell

c.100

apprentices across the business

STRATEGIC PRIORITY

GROWTH

SUSTAINABILITY

Our employees are the backbone of our 
organisation and we believe that our people 
truly differentiate us from our competition. 
Without the talent of our employees we 
would not be able to build sustainable 
communities where people want to live. We 
therefore understand the importance of both 
developing and engaging with our employees to 
ensure we retain strong talent.

HOW WE ENGAGE
•  New joiner inductions with Executive team

•  Quarterly business update presentations

•  Staff intranet and magazine

•  Meet the CEO breakfast meetings

•  Staff engagement groups at a regional 

level, with feedback to Group Executive 
Committee and NED involvement

•  Board visits to different sites and offices

Read more on page 50

WHAT THEY TELL US
•  Working for a company with a strong 

positive culture drives employee engagement

•  Training and development are key to 

engaging the workforce

•  Flexible working and benefits are a 

differentiator when choosing an employer

•  Managing mental health and wellbeing 

is increasingly important

WHAT WE ARE DOING
•  Modernising and transforming 

working environments

•  Maintaining and continually improving 

employee engagement

•  Programme of visits by Baroness Sally 

Morgan, the designated Non-Executive 
Director to represent views of the 
workforce, to sites across the business

•  Increased virtual training and personal 

•  Continually reviewing the employee journey 

development sessions and HR roadshows 

including training, benefits and culture

•  Staff survey

•  Launched new values with employee input

Read more on pages 22 and 23

•  Dedicated Culture Transformation website

•  Employee mailers sent to all 

employee addresses 

SUPPLIERS

Springhead Park, Kent

100%

of timber is certified FSC or PEFC

STRATEGIC PRIORITY

GROWTH

SUSTAINABILITY

Read more on pages 22 and 23

Without our suppliers we would not be able 
to build our homes at the same pace or to the 
high quality standards our customers have come 
to expect. We therefore need to maintain our 
relationships and support development with our 
suppliers to ensure that the standards remain 
high, suppliers choose to work with Countryside 
and costs are controlled. The Company negotiates 
with sub-contractors and suppliers, both on a 
national and a local basis, to develop national 
framework agreements and to agree both 
national and local commercial terms.

HOW WE ENGAGE
•  Detailed tendering process

•  Liaison through central procurement department 
working closely with major suppliers nationally

•  Centralised process to provide unified data, 

trend analysis and risk profiling

•  Local buying teams engaging with local suppliers

•  Networking events and liaison with 

wider supply chain partners 
(sub-contractors, distributors)

•  Contractors and supply chain survey

•  Collaborative scoping meetings

•  Regular meetings, engagement groups, 

training and “toolbox talks”

WHAT THEY TELL US
•  They value the visibility of future projects 

and workload 

•  Regular review meetings to discuss 

performance, quality and risk

Read more on page 41

•  Prompt payment is important in managing 

their business

•  Regular communication helps manage issues 
relating to production levels, constraints and 
lead times

•  90% of feedback positive when asked if 
Countryside worked collaboratively 

WHAT WE ARE DOING
•  Project pipeline and tender feedback to help 

improve transparency

•  Regular meetings to discuss supplier 

performance and areas for improvement, 
identifying risk and mitigation plans

•  Appointment of a new Group Commercial 
Director who will oversee our engagement 
with key sub-contractors

•  Dialogue with suppliers regarding our core 

policies and principles on sustainability

•  Setting targets on payment performance and 
reporting against them, including dialogue 
with our supply chain to quickly resolve 
payment issues

•  Introduction of a new supplier management 
system automating the order to payment process

•  Managing cost inflation by fostering robust 
volume-based long-term agreements with 
our supply chain partners

•  Securing required volume in exchange 

for continuity of supply

•  Understanding and creating Brexit 

readiness plans

31

Strategic reportCountryside Properties PLC Annual report 2020Stakeholder engagement continued

INVESTORS

Abbotsfield, St Helen’s

A

MSCI ESG Rating

STRATEGIC PRIORITY

GROWTH

RETURNS

RESILIENCE

SUSTAINABILITY

As the owners of the Company, the Group’s 
shareholders views are sought and considered 
at regular intervals during each year. The Group 
holds meetings with existing and potential 
shareholders to update them on the business 
strategy and current performance. These take 
the form of group meetings, one-to-one 
meetings, site visits, conference calls, the AGM, 
the Annual Report, results and a capital markets 
event. Any suggestions, opinions and other 
information received at these dialogues are 
seriously considered and reflected as needed 
in the management of business operations.

HOW WE ENGAGE
•  Annual General Meeting

•  Board interaction with major shareholders

•  Regular conversations with shareholders 

and other investors regarding the strategy 
and performance of the Group 

•  Quarterly trading updates including full-year 
and half-year results and associated investor 
roadshows

Read more on pages 22 and 23

•  Investor conferences and virtual roadshows 

both with Company management and 
the Chairman

Read more on page 71

•  Analyst and investor site visits and capital 

market events

•  Feedback from Company brokers 

and market analysts

WHAT THEY TELL US
•  Preference for growth in Partnerships

•  Clear communication of the equity story is key

•  Focus on capital allocation policy

•  Focus on maintaining sustainable growth and 
resilience through changing market conditions

•  Pension alignment of employees 

to executive management

•  Increased focus on sustainability

WHAT WE ARE DOING
•  Clear communication of the Company 

business model and future strategic priorities

•  Shareholder access to Chairman and Chair 
of the Remuneration Committee to allow 
views to be expressed directly to the Board

•  Increase of 2% to employer pension 
contributions to align employees 
with Executive Directors by 2022

•  Appointment of Sustainability Director

Read more on page 7

COMMUNITIES

Azure, St. Mary’s Island

£760k

charity and community donations

STRATEGIC PRIORITY

RESILIENCE

SUSTAINABILITY

Read more on pages 22 and 23

32

A critical element for the success of the 
Company’s strategy of creating “Places People 
Love” involves interacting with the local 
community to take their views fully into account. 
Countryside develops a tailored planning and 
community engagement strategy for each 
development site, working closely with 
communities, local councils and other local 
stakeholders throughout all aspects of the 
planning process.

WHAT THEY TELL US
•  Want attractive, safe environments, close 

to transport and amenities

•  Investment in local infrastructure and ensure 

delivery early in project

•  Engagement with the needs of local people, 

listening to their views

•  Support and investment for local community 

groups and charities

HOW WE ENGAGE
•  Consultation through the planning process 

WHAT WE ARE DOING
•  Established £1m Communities Fund

to understand the needs of the local community

•  Measuring impact through Social Value Portal

•  Meetings with councillors, planning officers 
and other key officials such as highways 
and education

•  Town hall meetings, consultation events 

and drop-in sessions

•  Collaboration with local charities 

and community groups

•  Developing scheme-specific websites and 

social media to reach a wider group of people

•   Ensuring that community engagement is at 
the heart of developing new proposals

•  Supporting community champions

•  Delivering timely infrastructure to support 

our new communities

•  Creating “community chests” where 

residents choose how money is invested 
on our regeneration projects

•  Employee volunteering within communities 

•  Newsletter drops to surrounding community 

as part of our charity initiatives

to keep them informed of proposals

•  Employing local people who understand 

local needs

•  Dedicated community development team 

with Community Liaison Officers

•  Visiting local schools

Countryside Properties PLC Annual report 2020CUSTOMERS

Delivering high levels of customer satisfaction 
enhances the reputation of our business and 
reduces the costs associated with rectifying 
poor-quality work. The Board and the Group 
Management Team regularly review customer 
satisfaction scores as independently reported 
and consider ways in which these can be improved. 

Read more on page 27

WHAT WE ARE DOING
•  Communicating with customers at all stages 

of the build

•  Ensuring feedback informs future design 

and specification

•  Maintaining strong focus on build quality 
with a policy of continuous improvement

HOW WE ENGAGE
•  Consultations on planning and regeneration

•  Designated Executive Committee member 
with responsibility for the customer journey

Beaulieu Oaks, Chelmsford

90.6%

Recommend a Friend score, HBF five-star rated

STRATEGIC PRIORITY

GROWTH

SUSTAINABILITY

Read more on pages 22 and 23

•  Sales advisors and site management liaise with 
customers through the home buying process

•  Meet the builder sessions on site

•  Home buyer demonstrations

•  Customer service teams

•  In-house and NHBC surveys

•  On-site community engagement events

•  Resident community boards

WHAT THEY TELL US
•  Regular communication is important

•  Community facilities are important

•  Importance of clarity on moving dates

•  Availability of customer service teams 

and prompt resolution of issues

•  Whether they would recommend us 

to a friend

Government policy and regulation have a 
significant impact on the housebuilding industry 
and therefore Countryside. Regulation and 
policies around planning, Help to Buy, health 
and safety, quality, fire safety, stamp duty and 
leasehold amongst others continually evolve 
and therefore we not only need to engage with 
Government to help inform it but also keep up 
to date with future policy changes.

HOW WE ENGAGE
•  Regular dialogue with Government 

and industry groups

•  Active member of the HBF

•  Ongoing engagement with planning authorities

•  Regular communication with other 
regulators such as HMRC and HSE

GOVERNMENT AND REGULATORS

Board meeting

FTSE4GOOD  
INDEX

member since 2018

STRATEGIC PRIORITY

RESILIENCE

SUSTAINABILITY

Read more on pages 22 and 23

•  Staff remuneration linked to customer 

care performance

•  Appointed Group Customer Service 

Director and Group Sales and Marketing 
Director to drive consistency and best 
practice across the Group and enhance the 
overall customer journey from initial enquiry 
through to legal completion and beyond

•  Adopted comprehensive Covid-19 guidance, 
in line with Government advice, which is 
designed to keep our customers safe as well 
as dedicated page on our website to ensure 
all our stakeholders have an understanding 
of our approach

•  Adapted sales and marketing techniques to 
facilitate greater digital interaction with our 
customers, therefore avoiding unnecessary 
face-to-face contact

•  Website enhancements and virtual adaptions 
– including online reservations, video and 
virtually assisted show home tours, and 
home demonstration videos 

Read more on page 15

WHAT THEY TELL US
•  Industry needs to deliver more homes

•  Help to Buy caps to be introduced in 2021 

with the scheme extended to 2023

•  Fire safety and leasehold reform under review

•  Modern methods of construction and speed 
of build required on Homes England sites

•  Fossil fuels will no longer be used in new 

homes from 2025

WHAT WE ARE DOING
•  Embracing modern methods of construction 
with investment in modular panel factories

•  Engaging in policy discussions over key 

industry topics

•  Inclusion in the FTSE4Good Index

33

Strategic reportCountryside Properties PLC Annual report 2020Operational review

PARTNERSHIPS

Our Partnerships model benefits from significant market opportunities. 
It is a resilient, lower risk, lower capital model where we develop projects 
in partnership with local authorities and housing associations.

KEY HIGHLIGHTS
•  Strong market opportunity from 
mixed-tenure delivery model

•  Increased demand for our 

Partnerships skillset

•  Resilient business model focused 
on affordable and PRS homes

Adjusted revenue1 £m

£629.4m

-25%

837.1

634.8

629.4

•  Establishing three new regions to 

476.7

capitalise on opportunities

•  Focus on returning margin and 

returns to target levels

•  Second modular panel factory under 
construction to underpin delivery

349.9

Adjusted operating profit2 £m

£32.8m

-74%

127.8

110.6

79.4

56.8

32.8

16

17

18

19

20

16

17

18

19

20

Tangible net asset value3 £m

£288.1m

+152%

288.1

Return on capital emplyed4 %

13.0%

-6,530bps

87.4

78.3

76.7

72.1

118.2

105.6

114.2

54.2

13.0

16

17

18

19

20

16

17

18

19

20

1.  Adjusted revenue includes the Group’s share of revenue 

from joint ventures of £44.1m (2019: £44.8m; 2018: £44.5m; 
2017: £57.9m; 2016: £36.7m).

2.  Adjusted operating profit includes the Group’s share of 

operating profit from joint ventures of £8.3m (2019: £13.3m; 
2018: £9.5m; 2017: £10.7m; 2016: £7.0m). Divisional adjusted 
operating profit excludes non-underlying items of £8.3m (2019: 
£7.4m; 2018: £Nil; 2017: £Nil; 2016: £Nil).

3.  Tangible net asset value is calculated as net assets excluding 

intangible assets net of deferred tax.

4.  Adjusted operating profit divided by average TNOAV.

34

Countryside Properties PLC Annual report 2020STRATEGY
Our Partnerships division delivers mixed-tenure 
communities through estate regeneration in 
the South and a mix of settings in the North 
and Midlands. The division works with local 
authorities, housing associations and institutional 
PRS partners to deliver private for sale, affordable 
and private rented homes in roughly equal 
proportions. We operate in London, the Midlands, 
the North West and Yorkshire and have announced 
further expansion into the South West and Chilterns, 
as well as adding a new business in South 
London. Following the equity placing in July, eight 
sites within our Southern region are also being 
accelerated to enhance shareholder returns.

We utilise a lower capital, lower risk business 
model, which has the benefit of priority profits 
and phased viability in many of our larger 
long-term development agreements. These 
agreements give both flexibility and the visibility 
of future profits, as well as low capital investment 
from residual land payments and the pre-funding 
of both the PRS and affordable homes. The 
mixed-tenure model brings both fast-paced 
delivery and operational efficiency, which is 
supported by standard house designs and 
modular panel construction.

Land is principally sourced through public 
procurement or direct negotiation and we have 
built up an excellent track record in winning 
new work over the past 40 years, in which 
time we have successfully completed over 
100 developments. We have a land bank, 
including preferred bidder, of over 42,000 

plots, which equates to over nine years’ 
work at 2019 volumes.

MARKET
The market opportunity in Partnerships has 
not diminished in light of Covid-19, with the 
demand for housing of all tenures expected 
to remain strong in the coming years. 
Regeneration remains a key theme in urban 
settings, both for large public housing estates 
and, increasingly, for town centre regeneration. 

Government support remains strong, with 
Help to Buy assisting first-time buyers in place 
until 2023 and the announcement in August 
2020 of £12bn of additional affordable grant 
funding for local authorities. When combined 
with increasing availability of institutional 
funding for PRS homes, we are confident that 
the scale of opportunity for our mixed-tenure 
delivery model remains strong.

Our modular panel factory in Warrington will 
be supplemented by a new factory in 2021, 
taking our modular panel capacity up to 5,000 
homes per year. This helps us deliver homes 
more quickly, by halving construction time versus 
traditional timber frame construction. This 
positions us well with local authorities, which 
remain under pressure to maintain the delivery 
of new homes in line with national targets.

Over nine years of secured work

plots

 Owned 8,295 

 Preferred bidder 14,366

 Controlled/option 19,781 

42,442

20+
22+

102,724

 Bids in progress 22,158 

 Future bids 80,566

plots

Future opportunities continue to grow

Fresh Wharf, Barking

35

Strategic reportCountryside Properties PLC Annual report 202047
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Despite the near-term 
economic uncertainty, 
Partnerships mixed tenure 
model and clear visibility, 
along with the recent 
equity placing, ensures 
that the business is well 
positioned for strong 
growth over the medium 
term driven by its regional 
expansion and acceleration 
of its existing pipeline.”

Operational review continued

PERFORMANCE
Partnerships completions reduced to 3,213 
homes (2019: 4,425 homes) as a result of 
construction delays caused by the Covid-19 
closure of sites. We had anticipated 2020 
delivery being weighted to Q4 and therefore 
the construction delays had a significant impact 
on delivery. Our affordable and PRS contracts 
meant that we were confident in restarting site 
activities in the knowledge that these contracts 
would generate cash immediately for the division.

In our Southern business, 611 homes were 
delivered (2019: 983 homes) with strong 
delivery at our flagship regeneration site in 
Acton, Ealing, delivering 105 homes, half of 
which were affordable or PRS, and we delivered 
almost exclusively PRS and affordable homes 
during the year in the initial phases of Beam Park, 
Dagenham, and Fresh Wharf, Barking, which 
together contributed a further 154 homes. 

In our regional businesses outside London, 
delivery remained strong with 2,602 homes 
delivered during the year (2019: 3,442 homes).

Demonstrating our ability to grow organic 
businesses quickly, our Yorkshire region delivered 
123 homes in its first full year of operation despite 
the Covid-related disruption. Our three existing 
Midlands regions together delivered over 1,300 
homes (2019: 1,785 homes) as they continue 
to grow to scale, supported by the opening of 
the first private for sale developments in the 
ex-Westleigh regions.

Our two factories, consisting of the modular 
panel factory in Warrington and our open-panel 
timber frame factory in Leicester, delivered 
1,430 homes despite the Covid-19 closure, 
up 14% on 2019 (2019: 1,253 homes). 

We have again been successful in winning new 
work during the year, adding 11,374 plots to 
the land bank (including preferred bidder status), 
including Waltham Forest, London (585 plots), 
Bracknell, Berkshire (392 plots) and a 
mixed-tenure development in Brackley, Salford 
(700 plots). We have secured a number of 
larger mixed-tenure sites in the Midlands, 
including 300 plots in Grantham, Lincolnshire, 
and 198 plots in Worksop, Nottinghamshire.

We started on 56 new developments during 
the year and had 31 open sales outlets as at 
30 September 2020 (2019: 28), with a further 
53 (2019: 70) sites under construction. The 
number of sites under construction fell as we 
completed a number of smaller ex-Westleigh 
affordable-only sites in the second half of 
the year.

OUTLOOK
Despite the near-term economic uncertainty, 
Partnerships’ mixed-tenure model and clear 
visibility, along with the recent equity placing, 
ensure that the business is well positioned for 
strong growth over the medium term driven 
by its regional expansion and acceleration of 
its existing pipeline.

Having announced the establishment of three 
new regional businesses in July 2020, new 
management teams have been appointed in the 
South West and South London regions, with 
recruitment for the Chilterns well underway.

Two new chief executives have been appointed 
to run the North and Midlands divisions as the 
scale of the Partnerships business increases.

Fresh Wharf, Barking

36

Countryside Properties PLC Annual report 2020Places People Love Partners case study

ROCHESTER RIVERSIDE 

Rochester Riverside is our £419m 
regeneration scheme with Hyde, built 
on a previously derelict brownfield site. 
The site, once fully complete in 2030, 
will provide 1,400 new homes and will 
feature 10 acres of landscaped and 
green open space such as play areas 
and parks. In addition, a new 2.5km 
public riverside walkway will open up 
a key part of the riverside for the first 
time, offering panoramic vistas of 
both the River Medway and 
historic Rochester.
The walkway provides a new gateway to Rochester with a pedestrian 
footbridge to the Rochester Riverside development; there will also 
be 1,200 sq m of commercial space once completed, including an 
81-bed Travelodge hotel, Co-op store and Costa Coffee. These new 
amenities will be in an attractive landscaped plaza, offering an inviting 
entrance to the development from Rochester Station, which is just 
100 metres away. Over the next ten years, working with Hyde, we 
will transform the site into a new mixed-tenure community with 
provision for a primary and nursery school for children living at 
Rochester Riverside and the surrounding area. The site will make 
a huge contribution to meeting local housing need, with 25% 
of new homes earmarked as affordable.

Rochester Riverside has received the highest accolade and been 
named the Winner of Winners at this year’s prestigious Housing 
Design Awards. This is following the development also being awarded 
the Building for a Better Life Award for its work in Phase 1B. This 
double award victory recognises Rochester Riverside’s revival of 
waterside living in this once forgotten part of Medway and the way 
in which the design and architecture has ensured residents’ health 
and wellbeing are at the heart of the scheme.

David Gannicott, Group Business Development Director at Hyde, 
said: “It is great to be working with Countryside, Medway Council 
and Homes England on this landmark project for Rochester. We are 
really excited to start work and bring some fantastic new homes 
to the town.”

Cllr Alan Jarrett, Leader of Medway Council, said: “I am delighted 
that work has begun on Rochester Riverside. It is Medway’s flagship 
project and will bring hundreds of homes and jobs to the area. The 
development will include a school, nursery and hotel alongside green 
spaces. We are committed to providing affordable housing for the 
people of Medway and the development will include affordable 
housing. Rochester Riverside will be a fantastic place to live, work, 
learn and visit. Medway has a very exciting year ahead and Rochester 
Riverside is just one of the area’s monumental regeneration projects.”

Steven Kinsella, Director of Land at Homes England, said: “At Homes 
England we’re using our land, finance and expertise to speed up the 
delivery of new homes. By working with Medway Council we’re 
providing the land needed to make the Rochester Riverside development 
possible. It’s an important milestone towards ultimately providing 
1,400 new homes alongside the supporting infrastructure and facilities 
needed to create this new community. Rochester Riverside has 
excellent design quality and is a great example of the sort of schemes 
we want to support as we seek to raise the bar going forward.”

Rochester Riverside, Kent

Countryside Properties PLC Annual report 2020

37

Strategic reportOperational review continued

HOUSEBUILDING

Our Housebuilding division leverages a strong strategic land bank 
to deliver higher quality homes to local owner occupiers within 
50 miles of London.

KEY HIGHLIGHTS
•  Industry-leading strategic-led 

land bank

•  Only 24% of land owned 

equivalent to c.4 years’ supply

•  Strong forward order book with 
78% of 2021 private revenue 
already reserved

•  Opening of new region in western 
home counties, with a view to 
achieving a balanced presence 
around London 

•  Significant focus on cash generation 

in response to Covid-19

•  Operating margin impacted by 

extended build programmes and 
land sale deferral

Adjusted revenue1 £m

£359.4m

-39%

594.7

585.7

552.1

427.1

Adjusted operating profit2 £m

£25.0m

-78%

114.8

109.6

91.5

359.4

68.1

16

17

18

19

20

16

17

18

19

20

25.0

Tangible net asset value3 £m

£663.6m

+6%

663.6

623.6

565.9

514.1

431.8

Return on capital employed4 %

4.9%

-2,020bps

25.0

25.1

20.9

18.0

16

17

18

19

20

16

17

18

19

20

4.9

1.  Adjusted revenue includes the Group’s share of revenue from 
associate and joint ventures of £52.7m (2019: £140.9m; 2018: 
£166.4m; 2017: £125.1m; 2016: £69.0m).

2.  Adjusted operating profit includes the Group’s share of 

operating profit from associate and joint ventures of £8.9m 
(2019: £33.5m; 2018: £36.9m; 2017: £22.9m; 2016: £18.3m). 
Divisional adjusted operating profit excludes non-underlying 
items of £5.2m (2019: £Nil; 2018: £Nil; 2017: £Nil; 2016: £Nil).

3.  Tangible net asset value is calculated as net assets excluding 

intangible assets net of deferred tax.

4.  Adjusted operating profit divided by average TNOAV.

38

Countryside Properties PLC Annual report 2020MARKET
The Covid-19 pandemic has not reduced the 
requirement for housebuilding at lower price 
points, and our private sales levels have remained 
strong in the year, particularly amongst first-time 
buyers who represent 36% of our purchasers, 
supported by the Help to Buy scheme and 
Government-led stamp duty incentives. 

As in recent years, our primary focus is on 
ensuring that our house prices remain affordable 
for owner occupiers local to our sites which 
are located in high quality locations in areas of 
higher economic resilience around London. 
With the new regional price caps coming into 
the Help to Buy scheme, for first-time buyers 
to 2023, we have worked this year to plan our 
future sites to ensure that product continues 
to focus on areas of highest demand. 

Whilst interest rates remain low, there has been 
a reduction in mortgage availability with many 
higher loan-to-value products being withdrawn. 
We have not seen a significant impact on property 
valuations since the start of the pandemic. 

STRATEGY
Our Housebuilding model is based on an 
industry-leading strategic land bank, located in 
economically resilient markets around London 
and the Home Counties. The division uses this 
land to develop larger-scale sites creating a 
strong sense of place and providing both 
private and affordable housing. 

During the year, we announced the 
opening of a new Housebuilding region in the 
western home counties, which will enable us to 
rebalance our delivery around London and 
contribute to returning the division to scale over 
the coming years. This new regional business 
now includes the remaining developments 
of Millgate as described on page 43. 

We have 40 active sites (2019: 39 sites) 
supported by four development regions 
around London, together with a dedicated 
strategic land team. Around 82% of our land is 
sourced strategically, assembling land holdings 
under purchase options to promote planning 
strategies. This allows us to secure the 
long-term supply of land in a capital-efficient 
way, typically at a discount to the prevailing 
open market value.

We have been developing land in this way for 
over 50 years and have built up a land bank of 
around 25,000 plots of which 76% are held on 
options or controlled rather than owned. This 
gives us excellent visibility of future work, 
flexibility on draw down of land and a more 
efficient balance sheet.

Industry-leading strategic land bank

plots

 Market value 4,427

 Strategically sourced 20,615 

25,042

80+
24+

25,042

 Owned land 6,039 

 Controlled 1,878

 Option 17,125 

plots

Balance sheet efficiency driven by 
options and conditional contracts

Wolsey Park, Rayleigh

39

Strategic reportCountryside Properties PLC Annual report 202020
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Throughout the pandemic, 
we have ensured we have 
maintained five‑star 
customer satisfaction 
which reflects our 
commitment to quality 
and customer service.”

Operational review continued

PERFORMANCE
The closure of our sites and sales offices in 
March 2020 had a significant impact on the 
number of completions achieved in the year. 
The division delivered 840 homes in 2020 
(2019: 1,308 homes) with private completions 
most significantly impacted, being down 39% 
from the prior year. As sites re-opened from 
May 2020, we were able to immediately 
recommence the delivery of our affordable and 
PRS plots, generating efficient cash returns for 
the business and underpinning a phased restart 
to construction of our private units. 

Private ASPs were down by 5% to £477,000 
(2019: £500,000), which reflects a shift in 
product mix and house price deflation of 
around (2.5)%.

Demand remains strong for our homes where 
we are creating high quality communities across 
the division. This is evidenced by strong performance 
at a number of developments, including Newhall, 
Harlow, Essex (52 homes), Beaulieu, Essex 
(52 homes), Kings Hill, Kent (39 homes) and 
St Michael’s Hurst, Bishop’s Stortford, Essex 
(36 homes).

Land sales were reduced compared to the 
prior year, largely driven by the Covid-19 
pandemic, as counterparties deferred land 
purchases as an immediate response to the 
crisis. Two residential land sales concluded in 
the year, both at Bury St Edmunds, Suffolk. 
All three other sales delayed as a result of the 
lockdown in March now have terms agreed. 
The demand for our land bank remains strong 
and we continue to market land for sale where 
it assists us in managing geographic exposure 
or working capital, in line with our 
pre-Covid-19 strategy.

The reduction in private completions and 
land sales, together with a focus on liquidity, 
has been mitigated by reduced land expenditure 
in the year. We acquired 1,730 plots during the 
year (2019: 6,975 plots) and at 30 September 
2020 our land bank totalled 25,042 plots 
(30 September 2019: 24,303). In addition, as 
we focused on working capital management 
we renegotiated the payment profile of certain 
existing land creditors, deferring these beyond 
30 September 2020.

We own 6,039 plots within the land bank, 
which at 2019 volumes is equivalent to over 
four years of work.

OUTLOOK 
Our current land bank, combined with a 
private forward sales position for the next 
financial year of 78%, gives us confidence in 
our ability to achieve our medium-term targets 
for the division as it returns to its target scale 
of 1,500 to 1,700 units per annum. 

The decision to close the Millgate business and 
transfer the remaining developments to our 
newly established Housebuilding West region, 
retaining the brand for future use, will improve 
operational efficiency whilst allowing us to 
continue to benefit from the premium Millgate 
brand across the division.

We expect to see improvements in margin 
and asset turn as we benefit from increased 
standardisation and begin to use timber frame 
more widely in Housebuilding.

Throughout the pandemic, we have ensured 
we have maintained five-star customer 
satisfaction which reflects our commitment 
to quality and customer service.

Willow Grange, Coxheath

40

Countryside Properties PLC Annual report 2020Places People Love Supplier case study

CONTRACTORS AND SUPPLY CHAIN SURVEY 

Our contractors and supply chain are 
key colleagues and stakeholders, and 
are fundamental to the success of our 
business. Therefore, their views are 
important to us and we wanted to 
understand how well we have 
communicated with them during the 
Covid-19 pandemic and get their 
thoughts on how safe our sites are. 
We sent out a survey to all our 
contractors and supply chain 
and the findings were: 

89% felt we provide sufficient 
information and assistance to 
restart works on our sites 
following lockdown

88% felt we communicated 
well during Covid-19

89% felt that we have good H&S 
standards compared to other 
construction companies

86% felt our practices support 
the attraction, recruitment, 
retention and development 
of a diverse work force

89% felt sufficient controls were 
put in place for social distancing 
and hygiene

84% felt the measures we 
introduced allowed our supplier 
site operatives to be productive

81% feel we have taken 
positive steps to help and 
support vulnerable people 
in our communities during 
the pandemic

89% feel people from all 
backgrounds are fairly treated 
at Countryside

88% felt that the welfare facilities 
are appropriately modified to 
make them feel safe and are 
appropriately stocked

Case study to be updated

Countryside are a 
forward thinking, 
proactive company and 
it’s a pleasure working 
for them, especially in 
these uncertain times.”

The Countryside team 
are excellent at ensuring 
all operatives fully 
understand the health 
and safety requirements.”

Site safety and welfare 
are extremely good 
compared to other UK 
housebuilders. This has 
always been our 
experience over the 
last 5‑10 years.”

The procedures and 
actions put in place have 
made our employees and 
those involved with 
Countryside feel safe.”

Countryside has set 
the standards for all 
housebuilders.”

Beaulieu Keep, Chelmsford 

41

Strategic reportCountryside Properties PLC Annual report 2020Group Chief Financial Officer’s review

MAINTAINING 
FINANCIAL CONTROL
MIKE SCOTT

GROUP CHIEF FINANCIAL OFFICER

Our private average selling price (“ASP”) was broadly flat at £364,000 
(2019: £367,000) as some deflation within the Housebuilding division 
was offset by a shift in mix within our Southern Partnerships business. 
Affordable ASP was also flat year on year at £151,000 (2019: £153,000), 
whilst PRS ASP increased 4% to £143,000 (2019: £138,000) reflecting 
geographical mix as we recorded our first completions in the London 
region under the Sigma Framework agreement. As a result of the reduction 
in volume and shift in mix, Group adjusted revenue fell 31% year on year 
to £988.8m (2019: £1,422.8m).

Reported revenue reduced by 28% to £892.0m (2019: £1,237.1m). The 
difference between adjusted and reported revenue is the effect of the 
proportionate consolidation of the results of the Group’s joint ventures 
and associate in the adjusted measure. Revenue at our Housebuilding 
joint ventures reduced in line with the rest of the business due to the 
reduction in completions during the year.

Group adjusted gross margin (including the Group’s share of joint ventures 
and associate gross profit) reduced by 890bps to 12.8% (2019: 21.7%). 
This margin decrease was due to a combination of Covid-19-related 
costs, operational efficiencies which benefited margin in 2019 and a shift 
in mix towards the lower-margin Partnerships division. During 2020 the 
Group recorded Covid-19 costs of £21.6m, which included £10.4m of 
production-related overheads expensed during the period of lockdown, 
£2.7m relating to the cost of implementing social distancing and health 
and safety measures at our sites and office locations and £8.5m relating 
to programme elongation. We expect Covid-19-related costs to continue 
to unwind over the next two to three years.

Operating profit from land and commercial sales contributed £7.8m 
(2019: £18.6m), lower than last year as a consequence of a number of 
land sales planned for the first half which were delayed into 2021. Two 
sales completed in the second half, both located in Bury St Edmunds, 
Suffolk. A further three parcels now have terms agreed and are expected 
to complete in 2021. This included operating profit of £1.4m from 
commercial sales (2019: £4.4m) which was lower than the previous year 
due to significant prior year sales at Bicester and the completion of 
Abcam Plc’s head office by our Medipark joint venture in Cambridge. 
No amount in respect of overage receivable was recognised in 2020 
(2019: £0.9m). Land sales remain a part of our strategy for managing the 
balance sheet and geographical exposure, and are expected to deliver 
£15m to £20m of operating profit per annum.

Adjusted operating profit reduced by 77% to £54.2m (2019: £234.4m) 
largely as a result of the Covid-19 impact on both volumes and costs. 
The Group’s adjusted operating margin reduced by 1,100bps to 5.5% 
(2019: 16.5%) reflecting the lower gross margins described above, with 
little change in operating costs year on year as we mitigated the impact 
of increased corporate costs through a reduction in discretionary bonuses 
for our staff. 

The Group reported a statutory operating loss of £5.4m (2019: £170.4m 
operating profit) with the difference to adjusted operating profit being 
the proportionate consolidation of the Group’s joint ventures and 
associate and non-underlying items recognised during the year. Further 
details of the difference can be found in Note 4 to the financial statements.

A year of strong growth, in which we 
exceeded our medium-term targets.

The Covid-19 pandemic has significantly 
reduced delivery volumes in 2020, with 
margins eroded by programme elongation 
and costs of inefficiency and social 
distancing. Our equity placing has 
ensured that the business is well 
positioned to accelerate growth 
in Partnerships.
The Covid-19 pandemic has caused our business unprecedented 
challenges during 2020; however, our mixed-tenure model, strong forward 
order book and recent balance sheet strengthening position us well as we 
look to reinvigorate our sector-leading growth in the medium term.

GROUP PERFORMANCE
Despite the impact of Covid-19, the Group delivered total completions 
of 4,053 homes in 2020, down 29% on the prior year (2019: 5,733 homes). 
The reduction was caused by the closure of our construction sites from 
25 March to 11 May and the consequent delay to production of over 
2,000 homes planned for delivery in the final quarter of the year. This 
shortfall will be recovered in H1 2021 as these homes are completed 
and this contributed to our strong private forward order book at 
30 September 2020, up 119% at £528m (2019: £241m).

As a result of these delays, private completions of 1,454 homes 
(2019: 2,177 homes) made up only 36% of the Group’s volume with 
a further 1,691 affordable homes (2019: 2,179 homes) and 908 PRS 
homes (2019: 1,377 homes). The focus on our mixed-tenure model 
helped mitigate the impact of the number of private completions 
which have been delayed until the new financial year. 

42

Countryside Properties PLC Annual report 2020Our net reservation rate per open sales outlet was 0.78 (2019: 0.84) 
reflecting strong demand from customers throughout the year, including 
during the lockdown period. There were no bulk sales made during the 
year (2019: 339 plots). The average number of open sales outlets was up 
13% on the prior year at 63 (2019: 56). In total, 62 sites (2019: 79 sites) 
were under construction but not yet open for sale as at 30 September 
2020, slightly lower than last year following the closure of a number of 
smaller, affordable-only sites acquired through Westleigh in 2018 and a small 
number of sites where opening was delayed due to Covid-19-related factors.

Our total forward order book across all tenures increased 23% to 
£1,432m compared to £1,166m last year. Our private forward order 
book increased by 119% to £528m as a result of completions originally 
expected to complete in 2020 which were delayed until the first half of 
2021 due to the Covid-19-related construction delays (2019: £241m).

The trend in house price inflation was upwards throughout the year, 
although on an aggregate basis we ended the year broadly flat from a 
pricing perspective. Our exposure to areas of stronger house price 
inflation in the North and Midlands offset the impact of negative inflation 
in the Housebuilding regions which are based in the South East. We saw 
pricing improvement across the Group in the second half with house 
price inflation in the forward order book of around 2% (2019: (1)%). 
Cost price inflation was broadly flat during the year, lower than in 2019 
(2019: 4%), although some materials prices increased as a result of the 
shortage of supply following Covid-19 production delays. Overall, this 
was offset by softening labour prices and good availability throughout the 
supply chain.

PARTNERSHIPS
Despite the economic uncertainty, our Partnerships division has 
recovered quickly due to its higher proportion of affordable and PRS 
homes. The division ended 2020 with a record forward order book 
and land bank and we were pleased to see our newer regional businesses 
in the Midlands grow towards maturity. We have positioned the division 
for future growth with £150m of the proceeds raised in July allocated 
to help establish new regions in the Chilterns, the South West and South 
London, as well as accelerating eight existing London developments and 
confirming our investment in the new modular panel factory in 
Bardon, Leicestershire.

In total, 3,213 homes were delivered by the Partnerships division in the 
year, a reduction of 27% (2019: 4,425 homes); of these completions, 29% 
were private homes, down from 30% in 2019, as greater emphasis was 
placed on the delivery of affordable and PRS homes in the second half of 
the year. As we have taken steps to de-risk 2021 delivery, we expect the 
proportion of private homes to remain broadly in line with this in 2021. 

Completions of private housing fell by 30% to 939 homes (2019: 1,336 homes) 
mainly driven by construction delays caused by Covid-19; consequently, 
our private forward order book includes 848 homes, 108% higher than 
last year (2019: 408 homes). Delivery of affordable homes fell less sharply, 
reflecting the resilient nature of our Partnerships division which allowed 
us to quickly return to construction of affordable and PRS homes 
following our return to sites in May. Total completions were down 
26% to 2,274 homes (2019: 3,089 homes) with 1,390 affordable 
homes delivered (2019: 1,760 homes) and PRS volume reduced to 
884 homes (2019: 1,329 homes). Our total forward order book 
for the division stands at £949m (2019: £817m).

Private average selling price increased 7% to £302,000 (2019: £283,000), 
reflecting a shift in mix within our Southern region as we completed a 
number of higher value homes at our development in Hoxton, London. 
Adjusted revenue fell by 25% to £629.4m (2019: £837.1m), with reported 
revenue, which excludes the Group’s share of revenue from joint 
ventures, down 26% to £585.3m (2019: £792.3m).

The impact of social distancing, programme elongations and unutilised 
production staff has resulted in a £14.9m reduction in profit during the 
year. In the prior year the division benefited from a number of overage 
arrangements which delivered significant profit contributions; such 
arrangements have not delivered to the same extent this year and 
consequently adjusted gross margin for the Partnerships division 
decreased 800bps to 11.6% (2019: 19.6%). 

Adjusted operating margin reduced to 5.2% (2019: 15.3%) as a result 
of an increase in total overheads as our Partnerships regions continue 
to mature, compounded by the fall in sales volumes. As a result of the 
reduction in volumes and expansion of regional overheads, adjusted 
operating profit was down 74% to £32.8m (2019: £127.8m) and 
reported operating profit decreased to £16.2m (2019: £107.1m).

During the year we secured 11,374 new plots (2019: 10,492), with 
significant new projects across all of our regions. These wins led to our 
Partnerships land bank, including preferred bidder, increasing by 22% with 
42,442 plots under our control (2019: 34,842 plots). This represents 
approximately nine years’ supply at 2019 volumes and provides 
significant visibility of future work.

HOUSEBUILDING
Completions in our Housebuilding division fell 36% to 840 homes 
(2019: 1,308 homes). Total adjusted revenue from Housebuilding was 
down 39% to £359.4m (2019: £585.7m) because of a reduction in 
volumes as a result of Covid-19, changes in site mix and fewer land and 
commercial sales than were achieved in 2019. Excluding the results of 
joint ventures and associate, on a reported basis Housebuilding revenue 
reduced 31% to £306.7m (2019: £444.8m).

Through our annual strategic review process, we concluded that our 
Millgate business should be closed, with its remaining developments 
moving into our newly established West region. Millgate has a strong 
brand presence in Berkshire and we will retain the brand for use within 
the Housebuilding business. Goodwill of £18.5m which arose on the 
acquisition of Millgate in 2014 has been impaired. 

Private completions decreased by 39% to 515 homes (2019: 841 homes) 
as a result of build delays caused by the Covid-19 pandemic. Private ASP 
decreased 5% to £477,000 (2019: £500,000) as we continued to see 
negative house price inflation in the division throughout the year, 
although the pricing position improved in the second half. 

Affordable completions reduced by 28% to 301 homes (2019: 419 homes) 
at an ASP of £180,000 (2019: £191,000), down 6% on 2019. PRS completions 
reduced by 50% to 24 homes (2019: 48 homes) at an ASP of £301,000 
(2019: £321,000), down 6% on 2019 as a result of a change in mix.

£39.1m of adjusted revenue came from land and commercial sales during 
the year (2019: £50.0m), generating £7.2m of profit (2019: £16.9m) as 
we sold several sites, including land in Bury St Edmunds, Suffolk. Five 
parcels of land were due to be sold at the end of the first half and were 
delayed by the Covid-19 lockdown. Two of these sales completed in the 
second half with terms now agreed on the remaining three parcels. The 
gross margin on these land and commercial sales of 18.4% was lower 
than in the previous year (2019: 33.8%) due to an abnormally strong 
margin in 2019 and some impact from economic uncertainty in pricing.

Housebuilding adjusted gross margin reduced by 990bps to 14.8% 
(2019: 24.7%), reflecting a one-off cost of £3.4m in respect of unutilised 
production staff costs during lockdown and £3.3m relating to ongoing 
costs associated with elongated programmes and social distancing. 
Gross margin was also affected by lower margin land and commercial 
sales which were completed in the year and the effect of highly 
profitable legacy sites having sold through last year.

43

Strategic reportCountryside Properties PLC Annual report 2020Group Chief Financial Officer’s review continued

HOUSEBUILDING CONTINUED
Adjusted operating margin was lower as a result of the reduction in 
completion volumes and gross profit margin; this led to a 1,260bps 
reduction in adjusted operating profit margin to 7.0% (2019: 19.6%). 
Overall, the Housebuilding adjusted operating profit reduced by 78% 
to £25.0m (2019: £114.8m), whilst reported Housebuilding operating 
profit, excluding the results of the associate and joint ventures, reduced 
by 87% to £10.9m (2019: £81.3m). 

In line with our strategy, we have maintained the land bank in our 
Housebuilding division and have acquired 1,730 plots on 6 sites during 
the year (2019: 6,975 plots across 18 sites). Including strategic land 
controlled off balance sheet through options and conditional contracts, 
the total Housebuilding land bank now stands at 25,042 plots (2019: 
24,303 plots), of which over 82% has been strategically sourced.

NON-UNDERLYING ITEMS
In order to further Countryside’s commitment as a signatory to the 
Government’s Leasehold Pledge, we created the Countryside Ground 
Rent Assistance Scheme during the year and will seek agreement from 
freehold owners to vary the leaseholds of Countryside customers who 
still own homes with a leasehold ground rent that doubles more 
frequently than every 20 years, to be linked instead to the rate of RPI 
and reviewed every 15 years. In addition, the scheme will support 
homeowners who purchased a leasehold house from Countryside 
to purchase the freehold directly from the owner where possible. 
The cost of the scheme has been estimated at £10m. This provision has 
been expensed as a non-underlying item.

During the year the Group announced several restructuring initiatives to 
streamline the Group’s operations at a cost of £3.5m, principally being 
the restructuring of the Millgate business discussed above and the closure 
of the Group’s office in Central London. A charge relating to these 
restructuring activities has been included within non-underlying items for 
the year, together with an £18.5m impairment charge relating to the 
Millgate goodwill.

The amortisation of acquisition-related intangible assets is reported 
within non-underlying items as management does not believe this cost 
should be included when considering the underlying performance of 
the Group.

A total tax credit of £4.7m (2019: £3.4m) in relation to all of the above 
non-underlying items was included within taxation in the statement of 
comprehensive income.

Non-underlying items

Year ended 30 September

Recorded within operating profit:

Amortisation of acquisition-related 
intangible assets

Restructuring costs

Impairment of Millgate goodwill

Ground Rent Assistance Scheme

Deferred consideration relating to Westleigh 
acquisition

Acquisition and integration costs relating 
to Westleigh acquisition

Impairment of inventories

Total non-underlying items

2020
£m

10.2

3.5

18.5

10.0

0.2

—

—

42.4

2019
£m

10.2

—

—

—

(2.2)

1.8

7.4

17.2

FINANCING THROUGH THE COVID-19 PERIOD
Following the decision to close our construction sites, factories, sales 

44

outlets and offices on 25 March, we took a number of steps to preserve 
cash in the business, carefully managing the Group’s liquidity position. These 
steps included the decision not to pay an interim dividend and reductions 
in pay of 20% for the Group’s Directors and Executive Committee in 
April and May. We also negotiated a relaxation of the Group’s key 
gearing and interest cover banking covenants until September 2022 and 
secured an investment-grade credit rating which facilitated our eligibility 
for the Bank of England’s CCFF. A commercial paper programme of up 
to £300m was also put in place should it be needed. 

As we returned to construction activity and our sales offices reopened, we 
modelled various plausible but severe downside cases on the business, 
including future local or national lockdowns and the impact of an economic 
recession arising from the impact of Covid-19 on the economy more 
widely. The short-term cash impact of Covid-19 is estimated to have 
been around £220m at the balance sheet date and whilst the impact of 
delayed completions is expected to unwind in 2021, in certain of those 
downside scenarios it was clear that the Group would require additional 
liquidity on top of its existing revolving credit facility.

On 23 July, the Group executed a placing of £250m of new equity through 
the issuance of 74.6m new ordinary shares. £100m of the proceeds were 
directly to strengthen the Group’s balance sheet, while a further £150m 
was raised to ensure that our growth plans could be maintained, including 
the establishment of three new regional Partnerships businesses, confirmation of 
our investment in the new modular panel factory in Leicestershire and 
the acceleration Of eight Partnerships developments in London which 
were already in our pipeline.

Following the equity placing in July, we ended the year with net cash 
of £98.2m (2019: £73.4m) after cash used in operations of £144.9m 
(2019: net cash generated from operations: £86.3m). 

NET FINANCE COSTS
The Group has a £300m revolving credit facility expiring in May 2023. As 
noted above, the Group was confirmed as an eligible issuer for the CCFF 
and put in place a £300m commercial paper programme to participate in 
the scheme should the need arise. Under the CCFF, the Group may issue 
commercial paper at any time up to 22 March 2021, for a period of up 
to one year. Following the equity placing in July 2020, the Board does not 
consider it likely that the CCFF will be required.

In 2020, net finance costs were £13.5m (2019: £10.9m), of which net cash 
costs were £5.1m (2019: £2.8m). Interest on the Group’s bank loans and 
overdrafts was higher than last year, owing to the increased debt within the 
business prior to July’s equity placing, with total charges of £5.3m (2019: £3.4m).

TAXATION
The income tax charge was £2.1m (2019: £35.2m), with an adjusted tax 
rate of 17.2% (2019: 18.5%) and, on a reported basis, an effective tax rate 
of (107.7)% (2019: 17.3%), the main difference between the rates reflecting 
non-underlying items and the treatment of joint ventures and associate. 

The adjusted tax rate reconciles to the reported rate as follows:

Adjusted tax rate
Year ended 30 September 2020

Adjusted profit before tax and tax thereon

Adjustments and tax thereon: 

Profit
£m

40.7

Tax
£m

7.0

Non-underlying items 

(42.4)

(4.7)

Taxation on joint ventures and 
associate in profit before tax 

Reported profit before tax and 
tax thereon 

(0.2)

(0.2)

(1.9)

2.1

(107.7)

Rate
%

17.2

—

—

Countryside Properties PLC Annual report 2020In 2021, Countryside expects the adjusted tax rate to continue to be 
broadly in line with the UK statutory corporation tax rate.

CASH FLOW 

EARNINGS PER SHARE
Adjusted basic earnings per share reduced by 82% to 7.4 pence 
(2019: 40.8 pence) reflecting the reduction in adjusted operating profit 
during the year. The basic weighted average number of shares in issue 
was 462.1m (2019: 445.1m).

The Group recorded a basic loss per share of (0.8) pence (2019 basic 
earnings per share: 37.7 pence). Basic earnings per share is lower than 
adjusted basic earnings per share due to the effect of non-underlying 
items that are excluded from adjusted results. 

DIVIDEND
On 25 March 2020, the Group announced that due to the uncertainty 
surrounding the remainder of the year, no interim dividend would be 
paid in 2020. As a result of the impact which the pandemic has had on 
this year’s financial performance, no final dividend has been recommended 
for 2020 (2019: 10.3 pence per share). Consequently, no dividend will be 
paid in respect of the full year’s performance in 2020 (2019: 16.3 pence 
per share).

As the Group has now returned to normal operations, and assuming no 
deterioration in market conditions, the Board intends to recommence 
the dividend in 2021.

STATEMENT OF FINANCIAL POSITION
As at 30 September 2020, Group TNAV was £951.7m (2019: £737.8m), 
an increase of £213.9m. 

The Group’s net working capital increased by £181.5m primarily as a 
result of £225.0m of additional inventory carried at year end arising from 
the delayed completion of over 2,000 homes due to construction delays 
caused by Covid-19. The Group’s number of active sites had slightly reduced 
from 137 to 124, reflecting the completion of a number of smaller 
affordable-only developments in the East Midlands acquired with 
Westleigh in 2018.

Our net investment in joint ventures and associate, including loans from 
the Group to these vehicles, totalled £111.3m (2019: £115.0m) as increased 
levels of stock within our active investments were offset by reduced 
production from our Greenwich Millennium Village investment.

Deferred land and overage payments totalled £224.1m (2019: £192.2m), 
with £104.7m in Partnerships and £119.4m in Housebuilding (2019: £105.5m 
in Partnerships, £86.7m in Housebuilding), with the increase in Housebuilding’s 
deferred land payments being driven by land purchases in Bishop’s Stortford, 
Hertfordshire, and Maidstone, Kent.

ROCE reduced to 7.1% (2019: 37.8%) as the impact of Covid-19 
weighed on both profitability as well as the Group’s inventory at 30 
September 2020. The Partnerships division achieved ROCE of 13.0% 
(2019: 78.3%), while Housebuilding ROCE fell to 4.9% (2019: 25.1%).

Return on capital employed
Year ended 30 September

Adjusted operating profit (£m)

Average capital employed (£m)1

Return on capital employed (%)

2020

54.2

759.0

7.1

2019

234.4

619.8

37.8

Decrease

(3,070)bps

1.  Capital employed is defined as tangible net operating asset value, or TNAV excluding net cash.

Summary cash flow statement

Year ended 30 September

(Loss)/profit before taxation

Non-cash items

Increase in inventories

Decrease/(increase) in receivables

Increase in payables

Increase/(decrease) in provisions

Cash (used in)/generated from 
operations

Interest and tax paid

Dividends paid

Purchase of own shares

(Increase)/decrease in advances to joint 
ventures and associate

Dividends received from joint ventures 
and associate

Repayment of members’ interest

Proceeds of issue of share capital

Other net cash outflows

Net increase in cash and cash 
equivalents

2020
£m

(1.9)

38.5

(250.5)

48.2

11.8

9.0

(144.9)

(33.7)

(50.5)

(2.0)

(19.8)

35.8

4.4

243.0

(7.4)

2019
£m

203.6

(13.4)

(67.8)

(66.7)

33.5

(2.9)

86.3

(31.7)

(56.0)

(13.0)

6.8

43.1

2.9

—

(10.0)

24.9

28.4

The Group’s cash position improved in the year to 30 September 2020 
principally due to the equity placing which took place in July, which offset 
the impact of Covid-19.

In total, the Group invested £144.9m in its operations (2019: £86.3m 
cash generated) representing a net £181.5m increase in working capital 
during the year (2019: £103.9m). This movement is as a result of a 
build-up of work in progress across a number of our sites which is 
expected to unwind as homes are completed and our forward order 
book is satisfied.

During the year, the Group’s Employee Benefit Trust (“EBT”) purchased 
1.2m shares at a total cost of £3.8m. Of this, the Group contributed 
£2.0m in 2020 to fund the purchases (2019: 4.5m shares, £13.0m).

Overall, net cash increased by £24.8m to £98.2m (2019: £73.4m).

IMPACT OF NEW ACCOUNTING STANDARDS
IFRS 16 “Leases” was effective for the year ended 30 September 2020. 
The impact of adopting this standard was the recognition of right of use 
assets of £30.3m and lease liabilities of £31.6m on transition in respect 
of offices, factories, company cars, IT equipment and show homes. 
The impact on operating profit for the year ended 30 September 2020 
was £(0.2)m.

Mike Scott
Group Chief Financial Officer
2 December 2020

45

Strategic reportCountryside Properties PLC Annual report 2020Our people

OUR PEOPLE MAKE  
THE DIFFERENCE EVERY DAY

Our people strategy is very simple: to enable the Group’s 
growth through recruiting, developing and retaining the best talent.

Without that talent we would not be able to 
build sustainable communities where people 
love to live. This year we have continued to 
grow organically despite the Covid-19 pandemic 
and our current headcount stands at 1,924, up 
7% on 2019. Our new starter numbers fell to just 
under 500 as a result of the pandemic with the 
majority of these new joiners coming in the first 
half. From March, we moved to online interviewing, 
on-boarding and induction programmes to ensure 
that our recruitment could continue to be 
managed in a Covid-secure way.

PEOPLE REMAIN A KEY 
DIFFERENTIATOR 
Countryside continues to attract and retain the 
best people in the housebuilding sector to enable 
us to deliver our strategy. We believe that our 
people truly differentiate us from our competition. 
In the last five years, we have more than trebled 
our employee numbers and now have just 
under 2,000 people working for us. Our aim is 
to “grow our own” as much as we can, together 
with a healthy balance of new recruits. A third 
of our new recruits join us through our employee 
referral scheme, a third through direct recruitment, 
and a third through recruitment agencies. 

SUPPORTING 
SUSTAINABLE GROWTH
As we have set out ambitious growth plans 
for the coming years, it is important that our 
people strategy supports this growth whilst 
ensuring we maintain appropriate control over 
the business. During the year, we have developed 
our standard operating procedures by adding a 
number of roles with Group-wide oversight of 
key functions, including Technical, Commercial 
and Sustainability, to supplement our other 
Group roles. 

SIGNIFICANT INVESTMENT 
IN DEVELOPING OUR PEOPLE 
We have maintained and developed our 
Group-wide approach to succession and talent 
management as part of our people strategy. 
This year we have delivered four levels of 
leadership development programmes. These 

46

programmes are embedding leadership best 
practices and new thinking at all levels. At our 
most senior levels we have a well-established 
coaching programme for a targeted cross-section 
of our senior population, using a combination 
of internal and external coaches, tailored to 
the individual’s needs. The third cohort of new 
Directors completed a ten-month senior leadership 
development programme and we are currently 
planning future cohorts. A greater proportion 
of our leadership training this year was delivered 
virtually in response to the Covid-19 pandemic 

Our focus on quality of training delivery remains, 
particularly around induction, sales development 
and externally accredited leadership programmes. 
All programmes are designed to complement 
each other and provide consistent messaging 
and focus and are increasingly delivered virtually. 
We continue to develop our people at all levels 

of the organisation through leadership, professional 
and vocational qualifications and e-learning. 

Each region has a training matrix to assess and 
monitor people development requirements. 
During 2020 we ran over 100 training courses 
for c.1,100 delegates, despite the challenges 
which Covid-19 brought. Developing our people 
to facilitate growth and building a pipeline 
of talent are critical to our success. 

FUTURE TALENT CONTINUES 
TO BE A PRIORITY 
Our two-year graduate programme was 
ranked 23rd across the UK overall (2019: 31st) 
in the top 100 graduate employers by graduate 
recruitment website The Job Crowd. The 
programme is proving very successful and we 
continue to attract large numbers of high calibre 
graduate candidates. We currently have 24 

Fresh Wharf, Barking

Countryside Properties PLC Annual report 2020RATIO OF FEMALE:MALE EMPLOYEES
At 30 September 2020

Total employees

599; 31%

1,325; 69%

Senior management

52; 16%

272; 84%

Executive Committee

1; 13%

Board

7; 87%

2; 29%

5; 71%

Female

Male

we must play our part in making the industry 
a more attractive career choice for women. 

We have seen more senior women coming 
through our internal talent pipeline, and our 
aim remains to see more diversity at all levels 
from Board level down. Our flagship Senior 
Leadership Development Programme continues 
to help us develop talent internally, and we are 
seeing many promotions into the most senior 
positions in the Group from the alumni of this 
programme. Women now constitute 27% of 
our Regional Director population and 38% of 
our total population of the direct reports to 
the Executive Committee. Post-year-end, we 
announced two additional female appointments 
to our Group Executive Committee such that the 
female to male ratio will be 30:70 during 2021.

Earlier this year we reported our mean gender 
pay gap of 28%, remaining in line with the previous 
year. Our gender pay gap is driven by there being 
more men at the higher end of the pay scale. 

Our gender pay gap report can be viewed 
at www.countrysideproperties.com/
sustainability/governance.

HEALTH AND SAFETY 
For details on our health and safety practices 
and performance refer to the Sustainability 
Report on page 55.

47

Fresh Wharf, Barking

Beam Park, Dagenham

graduates on our programme, with another 
large new intake this year. 

We also have around 100 apprentices 
throughout the Group, two-thirds of whom 
are employed directly and a third through third 
parties. This remains a key focus as we look to 
tackle the skills shortage in the industry. 

We are investing in early career programmes 
by increasing work experience, intern, graduate 
and trainee opportunities both on site and in our 
regional offices. This enables us to grow our 
own talent and build employee loyalty and employee 
engagement, at the same time as maximising 
our utilisation of the apprenticeship levy.

REWARDING OUR PEOPLE
Providing competitive remuneration and 
reward is a key part of our strategy to attract 
and retain high calibre people to help us achieve 
our ambitious growth plans. We keep our 
reward package under review to ensure it fits 
with market trends and the expectations of 
those we want to recruit. 

We were pleased to be one of the few 
companies in the sector to award an annual 
pay increase this year, of 1.5%. In addition, this 
year we reviewed our provision of retirement 
benefits to all of our staff and decided to increase 
the Company’s pension contributions over a 
two-year period to align all of our employees 
at the upper end of our contribution range. 
The first step in this process was to award a 
2% increase in contributions to around 1,500 
of our employees currently receiving the 
lowest contribution.

We continue to encourage our people to 
participate in the growth of the Group by 
owning shares. In May 2020, we launched our 
fifth all-employee Save As You Earn (“SAYE”) 
plan. These plans mean that around half of our 
eligible employees are either existing shareholders 
or are signed up to buy shares in Countryside. 

December 2019 also saw the fifth grant of our 
Long-Term Incentive Plan to our most senior 
group as a retention tool for this key population. 

More broadly, we undertook a full review of 
our reward packages for Directors and Managing 
Directors, and this review evidenced we continue 
to offer a highly market-competitive reward 
package at our most senior levels. 

WE WANT OUR PEOPLE TO 
CHOOSE THE RIGHT BENEFITS 
FOR THEM AND THEIR FAMILIES 
Our approach to reward is centred on choice. 
Our benefits range from buying and/or selling 
up to five days of annual leave, through to reduced 
fees on life, dental and travel insurance, to discounted 
medical and cancer screenings. During our 2020 
flexible benefits annual enrolment window, 
32% of employees selected a new benefit or 
amended an existing one. For those employees 
who qualify for a company car or cash allowance, 
we offer a sector-leading fleet proposition. 
This again focuses on offering our employees 
choice based on their lifestyle, while remaining 
environmentally conscious by starting to offer 
electric and hybrid vehicles. We offer sector-leading 
maternity, paternity and adoption benefits. 

INCLUSION AND DIVERSITY 
At Countryside, we are committed to 
increasing diversity by providing an inclusive 
working environment where everyone feels 
valued and respected. 

The Board Diversity Policy is reviewed annually. 
The Board, via the Nomination Committee, takes 
an active role in setting the diversity strategy 
and in setting and meeting objectives for the 
Group as a whole, as well as monitoring the 
impact of diversity initiatives. There will be further 
concerted effort in this area in 2021. As an 
example of initiatives to improve diversity our 
graduate programme has diverse ethnic 
representation and, in line with last year, the 
current year’s intake has more women than men.

In 2020 our gender statistics showed a female: 
male ratio of 31:69 (2019: 30:70). At senior 
management level we have a female:male ratio 
of 16:84. Gender equality remains an issue for 
our sector as a whole and we recognise that 

Strategic reportCountryside Properties PLC Annual report 2020Our people continued

Armed Forces Champions

Dave Hudson, Armed Forces Champion

ARMED FORCES PLEDGE 
Countryside is a signatory to the Armed Forces 
Pledge, demonstrating our support for the 
armed forces community.

As part of this commitment, we aim to double 
the number of Countryside employees with 
military connections within the next five years. 
We will work to open avenues of employment 
from the armed forces to our Company, initially 
focusing on recruitment in three key business 
areas – Construction, Health and Safety, and 
Materials and Logistics. In addition, we will be 
facilitating site visits for Royal School of Military 
Engineering students as part of their training 
programmes, as well as sponsoring the Royal 
Engineers Association Football Club and the 
annual Royal Engineers Excellence Awards. 
During 2020, we recruited a further 19 
employees with military connections, and 
we will continue to develop our partnership 
along these lines.

We are recognised with the Bronze award 
in the Defence Employer Recognition Scheme, 
which encourages employers to support the 
armed forces community and inspire others 
to do the same.

FOCUS ON EMPLOYEE WELLBEING
This year more than ever we have needed to 
focus on the wellbeing of our people and our 
priority through the Covid-19 pandemic has 
been to ensure the health and safety of all of 
our people. When the first lockdown period 
began in March 2020, we placed around 1,500 
employees on fully paid leave as our sites and 
offices were closed. We ensured we stayed in 
touch with all of our people during that period, 
providing packs of information about available 
support to home addresses, including information 
on wellbeing and effective home working 
strategies. We reassured those with caring 
responsibilities that they could work more 
flexibly and we kept them regularly up to date 

with developments in the business through direct 
communications from the Group Chief Executive 
and Executive Committee. We undertook 
various activities to help people feel connected 
and part of a team and equipped our leaders 
on how to motivate and look after their teams 
during these uncertain times.

In January 2020, we created a new Culture 
Transformation Director role to begin a 
programme of re-evaluating the Group’s 
purpose and values and to set a new direction 
for the Group’s culture (see opposite). This 
new role gave us the opportunity to fully focus 
on employee communication, wellbeing and 
engagement. We ran an employee engagement 
survey to understand how everyone was feeling 
about working at home and how the Group 
was looking after them. The response was 
overwhelmingly positive, and we developed 
specific interventions on the back of the results. 
Our communication with employees has been 
stronger than ever this year, the majority of this 
with a wellbeing goal. 

We now have 56 mental health first aiders 
across the Group and by the end of 2021 we 
expect to have significantly more trained first 
aiders. Employee engagement groups have 
been set up in each region to ensure our 
employees have a voice.

OUR OFFICES ARE GREAT 
PLACES TO WORK 
As part of our ongoing growth journey, we 
continue to deliver on our plans for an extensive 
overhaul and upgrade of our office space; 
following on from our new offices last year 
in Warrington, Leeds, Solihull and Leicester, 
we opened brand new offices in Ealing and 
Wolverhampton. Next year, we have plans 
for new office spaces in Bristol, Farnborough, 
Milton Keynes and South London, together 
with a significant refit of our head office 
in Brentwood, Essex.

48

Countryside Properties PLC Annual report 2020CASE STUDY SIAN MYERS CULTURE TRANSFORMATIONAt the beginning of 2020, Countryside created the position of Culture Transformation Director. The aim was to have someone at a senior level in the business focusing on driving forward the culture at Countryside and working closely with the Executive Committee to set the strategy for this longer term. Sian Myers joined Countryside in April 2014 as Head of Reward and Employee Relations. She progressed to Head of Human Resources and then Human Resources Operations Director before being appointed Culture Transformation Director in February 2020. Sian was well placed to move into the culture role because she has been a key part of the People team whilst Countryside has been going through significant changes as a business. Sian comments: “Countryside has experienced rapid growth during the five and a half years I have been part of the team; we have trebled in size, we’ve gone from a family-run business to a large plc and we’ve opened many new offices. Our culture needed to be defined.”When Sian started her new role of Culture Transformation Director in February, her first priority was to establish a Group purpose and Group values. Despite the challenges Covid-19 has created this year, this work has progressed and we are now proud to launch our new values and purpose.Sian concludes: “Each of our regions will have a different personality. That is to be expected and it is a good thing. But we also need to remind ourselves about what connects us all and what makes us one Countryside team. We wanted to create shared values and behaviours that connect us and make us one Countryside. And we want to help all employees feel like they belong to something bigger and for everyone to be proud that they work for Countryside.”From January 2021 Sian will move into the role of Group Chief People Officer on the Group Executive Committee. The focus on culture will continue.CULTURE AND VALUES
OUR VALUES
At the start of 2020, one of our key priorities 
was to create a Group purpose and a set of 
Group values to help us on the start of our 
journey to define our Group culture.

We wanted to co-create our values with 
people from across our business. It was 
important to us that our values were designed 
by everyone and not just agreed at Executive 
Committee level. We worked with Brunswick 
Group on the process to create our values. 
Over 100 people were directly involved in leader 
interviews and workshops. We heard how 
people felt about the current culture, what 
makes them proud to work for Countryside, 
what they would like us to stop, start and 
continue and ideas about what would make 
the perfect Countryside employee. In addition 
to the workshops and leader interviews we 
also ran an employee survey in June. We had 
over 1,500 responses to our survey. The survey 
was in three sections and asked how our people 
felt about flexible working, communication and 
culture and values. Highlights from our survey 
are shown opposite.

•   The survey results showed our people felt 
productive and connected while working 
from home.

•  As a business we have adapted well to 

working from home this year. As a result, 
longer term, over two-thirds of our people 
would prefer to work from home two or 
more days a week. We are planning to 
support this.

•   It was recognised that a positive culture 

transformation is happening at Countryside. 
Despite the challenges this year has brought, 
people are feeling excited about the future.

•   Our people feel that communication from 
the business has been good this year. We 
will maintain this level of communication 
as part of our “new normal”.

•   We have had great feedback on how 
Countryside has managed employees 
throughout this year. The survey results 
also showed that our people feel we have 
communicated well with our supply chain 
and customers and that we have provided 
support to communities.

We also asked our people to share the values 
that are important to them and the values they 
had seen demonstrated by their teams. All the 
feedback from the interviews, workshops and 
the survey was then collated and reviewed by 
Brunswick Group and four themes were formed. 
We then went through a few weeks of testing 
the values themes with the Executive Committee 
and Board. Wording was refined and we 
launched our values to the business on 19 
November. Our goal was to create a set 
of values that are: 

Credible: they truly represent what it is like 
to work for Countryside;

Authentic: they were genuinely created 
by our people; and

Aspirational: they represent what we look 
like at our best.

We think that we have achieved our goal.

OUR VALUES

Our values have been launched but it does 
not stop there. Following the launch event 
everyone in the business has been participating 
in team workshops to fully understand our 
new values and where they came from, and 
to agree what changes each team will make 
to live our values.

We are putting a plan in place to embed 
our values in all business processes during 
2021 and we will provide an update on our 
progress in the next Annual Report. We are 
also preparing an external communication 
plan to share our values with all our 
stakeholders including our customers and 
our supply chain. It is important to us that 
our values represent how we behave as 
a business both internally and externally.

49

Strategic reportCountryside Properties PLC Annual report 2020Image to be artworked - background tiled

Places People Love Employee case study

WORKING FLEXIBLY

As part of our culture transformation 
programme, we engaged with our 
employees and, even before lockdown, 
there was a desire to work more 
flexibly. We want to build a culture 
around our people and ensuring the 
right work-life balance is an important 
part of that. Going forward, we are 
adapting the way in which we have 
traditionally worked, and together are 
creating our “new norm”. 
One of the themes that came up regularly during lockdown is using 
commuting time to your advantage. Employees who previously spent 
many hours a day away from the desk and then had to catch up on 
emails each evening found time in lockdown to be far more 
productive. One such employee was David. 

David outlined: “My role means I used to spend many hours on the 
road; however, now being able to video call my colleagues from the 
comfort of my home means I have been able to better manage my 
time. Working from home has given me the opportunity to spend 
more quality time with my family. I have been able to contribute 
to my daughter’s development, watching her learn and grow more 
each day.

“Further to this, I used to rush to the gym before or after work, but 
now have been able to take more time to exercise, contributing to a 
better quality of life. We have managed to exercise more as a family, 
going on bike rides or for long walks.”

David has really felt in these exceptional circumstances that he has 
still been supported in his position at the Company. David added: 
“It is easy to let work take over every element of your life, but 
flexible working enables me a greater sense of balance, completing 
tasks in a punctual and driven manner, regardless of the location of 
my workplace. It has been so great to be part of the Countryside 
family at this time; the Company has shown compassion for individual 
circumstances, making both my personal and professional life easier.”

It is easy to let work take over every 
element of your life, but flexible working 
enables me a greater sense of balance, 
completing tasks in a punctual and driven 
manner, regardless of the location of my 
workplace. It has been so great to be part 
of the Countryside family at this time; 
the Company has shown compassion for 
individual circumstances, making both my 
personal and professional life easier during 
this challenging time.”

David Coles

50

Countryside Properties PLC Annual report 2020

Sustainability report

CREATING  
PLACES PEOPLE LOVE

We are committed to managing our business in the right way, 
ensuring all our operations are carried out in an ethical, safe, 
environmentally responsible and sustainable manner which 
we believe is fundamental to creating Places People Love.

OUR SUSTAINABILITY STRATEGY
During 2019, we undertook a review of our 
sustainability activities and goals. We used an 
external third party to carry out interviews 
across Countryside to help identify the key 
sustainability issues relevant to our business. 
We carried out a benchmarking exercise 
amongst our peers as well as reviewing our 
internal practices and performance metrics. 
This has helped us to define what is important 
to our business and how we can maximise 
our positive impact on society. We intend to 
draw upon this knowledge and insight in the 
continuing advancement of our sustainability 
approach, details of which will be provided in 
our separate Sustainability Report, due to be 
published early in 2021. Our overarching aim 
is to position Countryside as a sustainable 
business in every sense of the word: 
environmentally sustainable, socially sustainable 
and financially sustainable. We carried out the 
sustainability evaluation alongside a review of 
the Group’s values and purpose, recognising 
that credibility and authority is predicated on 
consistency of character. It is essential that both 
the development and activation of projects are 
aligned and mutually reinforcing.

Everyone employed in Countryside and all 
our supply chain partners have a role to play 
ensuring we behave in a responsible manner 
and deliver sustainable outcomes for the 
communities in which we operate. To enable 
this, we have developed processes that 
effectively communicate our policies and 
governance arrangements to all stakeholders 
(see our Non-Financial Information Statement 
on page 61). These communication processes 
are supported by comprehensive training 
programmes and assurance regimes, ensuring 
we consistently meet key requirements. 

The process for defining our material issues and 
detailed objectives can be viewed online in our 
2019 Sustainability Report at https://www. 
countrysideproperties.com/media/3866/download

OUR SUSTAINABILITY STORY
Where we live has a powerful impact on our 
lives, from the lifestyles we lead, to the type 
of transport we use, the schools our children 
attend, and even the air we breathe. Where 
we live affects our sense of wellbeing, belonging 
and economic prosperity. At Countryside, 
we know that central to everyone’s experience 
of where they live is the community they feel 
a part of.

We work to create places that make life better 
for people. This means taking a placemaking 
approach that goes beyond building houses 
to also thinking critically about the social and 
digital infrastructure, transport and green spaces 
needed to nurture vibrant, connected and 
healthy communities. We think about the next 
generation, not just the next year, so whether 
we are working with existing communities to 
expand local opportunities for education and 
job creation, or fostering the diversity of new 
communities, we focus on helping them thrive, 
now and into the future.

Our approach to placemaking is also about 
creating a more sustainable world. The places 
we live and work have a big impact on our 
climate and on biodiversity and we have an 
important role to play in creating greener and 
more resilient environments. So we are working 
on new ways to provide homes and places for 
our growing population whilst reducing our 
waste and emissions.

Read further details on our risk management  
process on pages 62 to 65

Listening and engaging with people is key to 
how we hold ourselves accountable to the 
communities we serve. We work hand in hand 
with everyone from residents to partners to 
understand their priorities, and incorporate their 
perspectives and ideas into the development 
process. What sets us apart is the depth of our 
involvement with communities and partners, 
and the way we plan for communities that are 
set up not only for the people who are first 
to live in them, but for all of the people 
and families who follow.

It is the knowledge and passion of our people that 
underpin our vision for successful communities 
and our ability to deliver them. Whether a 
project large or small, we are committed to 
exceptional design and high-quality delivery 
that exceeds expectations and we have the 
depth of expertise and experience to do this. 
As an industry leader, we want to raise the 
bar for what a community should be and 
set higher standards.

We want to create Places People Love – 
and that means places that are resilient 
and sustainable in every way.

OUR PERFORMANCE 
2020 has seen significant progress against 
our strategic sustainability objectives, although 
the coronavirus pandemic and associated 
restrictions have impacted upon a limited 
number of these objectives. Our environmental 
data has been given limited assurance by 
RPS Group and we are pleased to be able 
to fully report our environmental impact.

51

Strategic reportCountryside Properties PLC Annual report 2020OUR MEASURE AND OUTCOMES
HODGSON’S GATE, SHERBURN IN ELMET

NUMBER OF WORKING 
DAYS OF PEOPLE EMPLOYED 
ON CONTRACT

3,250

days

NUMBER OF WEEKS 
OF APPRENTICESHIP 
OPPORTUNITIES 
ON CONTRACT 

40

weeks

NUMBER OF WORKING DAYS 
OF LOCAL PEOPLE 
EMPLOYED ON CONTRACT

TOTAL AMOUNT SPENT 
IN LOCAL SUPPLY CHAIN 
THROUGH THE CONTRACT

2,390

days

£307k

PERCENTAGE OF LOCAL 
PEOPLE EMPLOYED 
ON CONTRACT

74%

TOTAL AMOUNT SPENT 
THROUGH CONTRACT 
WITH LOCAL MICRO, SMALL 
AND MEDIUM ENTERPRISES

£890k

NUMBER OF WORKING 
DAYS OF PEOPLE NOT IN 
EMPLOYMENT, EDUCATION 
OR TRAINING EMPLOYED 
ON CONTRACT

37

days

NUMBER OF AFFORDABLE 
HOMES CONSTRUCTED

52

of the 270 affordable homes 
to be constructed

Sustainability report continued

SUSTAINABILITY BENCHMARKING
Our commitment to performance disclosure and 
transparency is demonstrated through our participation 
in public reporting benchmarking initiatives. For a third year, 
we have been a constituent of the FTSE4Good Index series. 
In addition, we participated in the Carbon Disclosure Project 
(“CDP”) benchmarking schemes for climate change and 
forestry in 2020. We await the disclosure of our scores.

SOCIAL VALUE IN ACTION AT HODGSON’S 
GATE, SHERBURN IN ELMET
There is a significant shortage of high-quality affordable 
homes in North Yorkshire, with houses prices in some rural 
areas considerably higher than the national average. North 
Yorkshire typically has high employment but low wages 
linked to tourism and agricultural jobs. Hodgson’s Gate is a 
100% affordable housing development in association with 
Yorkshire Housing. Starting in early 2019, the development 
in Sherburn in Elmet, between Leeds and Selby, is expected 
to complete in April 2022. By that time, 270 affordable 
homes will have been developed for the community. 

In the financial year, a total of £1.2m was spent on the local 
supply chain, of which 74% was spent on local micro, small 
and medium enterprises. 52 affordable homes have already 
been handed over during the period. Hodgson’s Gate has 
supplied social and local economic value during this financial 
year equivalent to 31% of the gross development value 
through its various social value efforts.

52

Countryside Properties PLC Annual report 2020GOVERNANCE

The Board is responsible for the overall governance of sustainability issues, 
risks and opportunities. A strong and structured governance is key to 
achieving our objectives as is the support and participation of our people 
and supply chain partners. Dedicated Committees, attended by senior 
executives, assist this process at different levels of the business.

RISK MANAGEMENT 
The Board has overall responsibility for the assessment and management 
of risk, assisted by the Risk Management Committee (see pages 62 to 65 
for more detail on risk management). Oversight of more detailed aspects 
is managed through the Health, Safety, Environment and Quality 
Committee, which meets quarterly. 

We maintain an Environmental Aspects, Impacts and Opportunities 
Register which identifies environmental risks and opportunities throughout 
all our activities. The register is reviewed twice annually against the corporate 
sustainability targets, to ensure they are fit for purpose and that systems 
are in place to enable their achievement. We will be looking in 2021 to 
broaden this register to also incorporate social value risk and opportunities.

MANAGEMENT SYSTEMS
In accordance with our approach to continuous improvement and 
managing risk, the Group has maintained its full accreditation to ISO 
9001:2015 (Quality) and ISO 14001:2015 (Environmental) and ISO 
45001:2018 (Health and Safety). These certificated management systems 
drive us to continually improve safety, quality and environmental performance 
through an iterative process of risk assessment, inspection, auditing and 
review. This disciplined approach to managing key risks and impacts helps 
gain and reinforce the trust of our stakeholders.

We had planned to amalgamate the former Westleigh regions into the 
Group’s accreditation to ISO 9001 and ISO 14001 in 2020. However 
due to the difficulties in doing so during the pandemic, it is planned 
to extend these in 2021. 

LEGAL COMPLIANCE
We are pleased to report that we continue to uphold our good record 
in environmental compliance, with no prosecutions or fines for more 
than 15 years. Countryside has not received any HSE Enforcement 
Notices in over 12 years.

Fresh Wharf, Barking

53

Strategic reportCountryside Properties PLC Annual report 2020Sustainability report continued

GOVERNANCE CONTINUED

Risk is managed internally through our risk management process:

CORPORATE

OFFICES

LAND 
ACQUISITION

PRE-START

SITE

HEALTH AND SAFETY

QUALITY

ENVIRONMENT

High level risk register

Legislation register

Office-based 
risk assessments

Aspects and impacts and 
legislation register

Office-based environmental 
risk register

Contractor risk assessments, COSHH assessments and method statements

Fire risk assessments

Land acquisition pack and checklist

Soil surveys
Flood risk assessments

Ecological surveys

Design risk assessment

Start on site packs and checklists

Site global assessment of risks

Site specific environmental 
risk register

Fire risk assessment

Site health and safety 
risk assessments

Covid-19 plans

Sub-contractors health and safety, and environment risk assessments, COSHH assessments 
and method statements

POST-COMPLETION

Customer services health and safety risk assessments, COSHH assessments and method statements

CONTROLS
Internal Audit, third-party audit, management review, checklists, 
meetings and surveys

54

Countryside Properties PLC Annual report 2020ETHICAL AND RESPONSIBLE BUSINESS

COMMUNITY-CENTRIC DEVELOPMENTS

At Countryside we strive for continual health and safety improvement 
and promote social and ethical best practice.

ETHICAL BUSINESS
Our policies and procedures are designed to ensure we and our supply 
chain comply with UK law and best practice guidelines in areas including 
business conduct, equal opportunities, anti-corruption, whistleblowing 
and countering modern slavery and human trafficking. These policies 
and further information on our approach to modern slavery can be 
found on our website at https://www.countrysideproperties.com/
sustainability/modern-slavery-act.

On 4 September 2020 the Competition and Markets Authority (“CMA”) 
announced it had opened a case against Countryside and three other 
housing developers. See page 11 for further details.

In response to the requirements of Sections 414CA and 414CB of the 
Companies Act 2006, see our Non-Financial Information Statement 
on page 61.

HEALTH AND SAFETY 
Health and safety standards remain our number one priority, and we 
continue to improve and develop our operations to ensure we deliver 
a safe and healthy environment for all our stakeholders. Communication 
with our contractors and supply chain is key to our success. We continue 
to evaluate our health and safety performance and following the results 
of a stakeholder survey in 2020, we plan to improve our communication 
and training via a new online portal, which will maintain our contact with 
suppliers in a Covid-secure manner.

In 2020 we introduced stringent Covid-19 plans across the Group, which 
allowed for our workforce to recommence works safely; this included 
specific Covid-19 Compliance Officers, temperature checking and 
additional hygiene and social distancing controls.

Our Annual Injury Incident Rate (“AIIR”) was below both the industry 
average and the Health and Safety Executive’s National Incident Rate 
(“NIR”) for the 17th consecutive year. Our AIIR averaged 224 
(2019: 227) compared with the NIR of 416 (2019: 405).

OUR PEOPLE
Our people are our most valuable and important resource. Please see our 
dedicated People section on pages 46 to 50 of this report for information 
on how we seek to engage and develop our employees.

Listening and engaging with people is key to informing our approach 
to community-centric developments. We work hard to form strong 
relationships with everyone from residents to community partners so 
that we can better appreciate a diverse range of perspectives, challenges 
and opportunities. Cambridge Road is a joint venture with the Royal 
Borough of Kingston which will deliver 2,170 new homes and improved 
community facilities. Residents have been at the heart of shaping the 
regeneration proposals from the outset and were part of the panel which 
selected Countryside. A programme of activity, including a variety of 
exhibitions, workshops, drop-ins, one-to-one sessions and an informal 
social calendar encouraged open and regular dialogue with residents. 
This dialogue resulted not only in significant changes to the layout of the 
estate but also the configuration of the actual homes themselves. At our 
proposed South Woodham Ferrers development in Chelmsford we 
adopted an innovative multifaceted approach to stakeholder engagement. 
Thematic workshops were held with stakeholders to help shape the 
masterplan. These sessions were then followed by the creation of a 
website and a virtual reality exhibition which was accessed by c.3,700 
viewers. Material changes to the masterplan, as a result of this engagement, 
included a new bridleway being formed and the addition of a 
community woodland.

COMMUNITY
Creating “Places People Love” is core to our business; this is not just for 
our customers but for those residents and businesses in the local area. We 
pride ourselves on creating great, life-enhancing places for everyone to enjoy. 
We have been a leader in design, placemaking and sustainable development, 
and since 2000 have won 385 sustainability and design-related awards.

We always aim to have a positive impact on the communities in and 
surrounding the areas in which we build. However, we appreciate that 
existing and future residents may have concerns about potential impacts 
during the construction phase of our developments. We therefore put 
stringent procedures in place at every site to reduce any nuisances 
caused by our operations and actively engage with the local community 
at all phases of a development to address any queries or concerns they 
may have. We believe that local communities have a right to enjoy their 
homes and environment without disturbance.

55

Strategic reportCountryside Properties PLC Annual report 2020CASE STUDY A GROUNDBREAKING PARTNERSHIP WITH RNIBRoyal Hill Park is a unique development of three, four and five-bedroom homes, being created on a former college site owned by the Royal National Institute for the Blind (“RNIB”). Not only will this development in Redhill, Surrey, offer 77 stylish new homes, but it will also provide inclusive accommodation for RNIB residents.Our partnership with the RNIB is reflected by the use of “Royal” in the development’s name, while a sensory trail that runs through its heart has been created in consultation with partially sighted residents. Thoughtfully designed pathways and seating areas engage the senses of both visually impaired and sighted people, providing a multi-sensory environment to bring excitement, joy and peace to all.The stunning homes at Royal Hill Park boast high specification finishes throughout, with large and spacious rooms and innovative design features that perfectly meet the needs of family life. Nestled in the undulating countryside, but accessible to London and nearby Reigate, these properties are ideal for discerning home buyers who are looking for something really special.Sustainability report continued

COMMUNITY CENTRIC DEVELOPMENTS 
CONTINUED

£1 MILLION COMMUNITIES FUND
In 2020 in response to the coronavirus pandemic we were proud to launch 
our £1m fund to support local charities and food banks. In addition to this, 
our Executive Committee and Board members agreed to a voluntary 20% 
reduction in base salary and fees from 1 April 2020 until at least 1 June 2020. 

The equivalent cash amount saved from the reduction in salaries and fees 
was added to the charitable fund. 

Group Chief Executive, Iain McPherson, said: “With the support of a 
team of volunteers from within Countryside, we hope that these funds 
will help support the most vulnerable people in our communities at this 
current time of need.”

This supports our charitable and community initiatives which we continued 
to fund with charitable and community donations of £760,000 made 
during the year, an increase of more than 100% on 2019. As always, we 
fulfilled our Section 106 requirements at a cost of £34.4m which included 
the provision of a variety of affordable homes, community facilities and 
other local infrastructure.

CREATING SOCIAL VALUE
At Countryside we leverage our expertise and capital to maximise social, 
environmental and economic wellbeing outcomes in communities. In 
support of this the sustainability team has expanded, with the addition 
of two Sustainability Co-ordinators with a specific focus on social value. 
During this period, 127 sites were assessed in terms of their social value 
delivery. The primary focus has been on creating and growing awareness 
around social value and its importance to Countryside, which included 
extensive training sessions for those involved in social value to ensure 
co-ordination and consistency, as well as awareness and communication 
across the Group. As a result there have been vast improvements in the 
co-ordination and consistency of social value data collection, as well as 
improvement in the quality of the data and evidence collected, which is 
key in demonstrating Countryside’s commitment to enhancing social 
and economic wellbeing of local communities.

Our approach to social value continues to evolve and improve with 
additional key themes being incorporated to support the diversity 
and inclusion agenda.

CUSTOMERS 
Moving into a new home in a new community should always be an 
exciting and enjoyable experience, and we are pleased to report that 
Our Recommend a Friend score during 2020 was 90.6 per cent. 

In 2020 the coronavirus pandemic gave us new challenges to ensure that 
potential customers could view, purchase and move into their new homes. 
This included virtual 360 degree viewings of our show homes, Covid-secure 
sales centres and appointments systems and Covid-safe procedures for our 
customers sales staff and customer services operatives to ensure sales 
and maintenance works could be carried out safely for all and in line 
with government rules.

We also monitor our build quality score, measured independently 
by the National House-Building Council (“NHBC”) at key stages during 
the construction process. In 2020, this stood at of 0.22 reportable items, 
(2019: 0.21) per inspection within the year. We continue to review our 
customers’ journey, focusing on service standards and customer engagement 
during the purchase process and dealing quickly with any quality issues.

56

Communities Fund charity support

CASE STUDY 
SWAN RECEIVES GRANT FROM 
COUNTRYSIDE COMMUNITIES 
FUND TO SUPPORT ESSEX 
COMMUNITIES
Countryside has donated £3,500 to Swan Housing Association to 
support two projects that provide additional support to residents 
and Care and Support customers.

The first project will help to tackle social isolation currently being 
felt by some of the most vulnerable members of our community 
across Essex. As many customers who currently receive care in 
their own homes can often feel socially isolated, the donation will 
fund ten mobile tablets with larger screens to aid older clients 
with visual impairments so they can stay in touch and see their 
loved ones during social distancing. 

The second project will fund a new digital training programme 
to support Swan residents facing unemployment by helping them 
build their CVs, practise interview skills and participate in training 
to build new skills from the comfort of their own home.

Phillip Lyons, Chief Executive, Housebuilding, Countryside, said: 
“The idea of developing a communities fund was exactly for this 
reason – to support grassroot charities and social organisations 
that work so hard to ensure everybody receives the support they 
deserve through these unprecedented times. This donation is 
having a far-reaching impact across Essex supporting both the 
older generation and those looking to get back into work.”

Pete Morley-Watts, Interim Director of Operations and Customer 
Experience at Swan, added: “I would like to thank Countryside for 
their generous donation to support our customers at this unsettling 
time. The money will be used to decrease social isolation and 
increase skills, allowing customers to maintain relationships 
and build a better future for themselves.”

I would like to thank Countryside for 
its generous donation to support our 
customers at this unsettling time.”

Countryside Properties PLC Annual report 2020ENVIRONMENT

As a responsible business we work hard to minimise the environmental 
impact of our operations. In support of this we set stretching objectives, 
systematically measuring and evaluating the delivery of them, right across 
the business. For the fifth year, we have collated and are reporting on our 
energy, water and waste performance across the business.

GREENHOUSE GAS REPORTING
We are reporting in full our energy, water, waste and business travel emissions. 
We use the Building Research Establishment’s (“BRE”) Smartwaste system 
to record site and manufacturing energy and water use and waste 
production and disposal.

Energy and water data is collated from supplier invoices agreed and paid 
within the reporting year. Office energy and water only includes that 
which we are directly invoiced for, either by the supplier or the landlord. 
Waste data is collated from supplier reports. Business travel mileage is 
recovered from staff expense claims and does not include staff commuting.

We have used the Government’s greenhouse gas emissions conversion 
factors for 2020 to calculate our Scope 1, Scope 2 and Scope 3 emissions 
and to convert our gas oil use from litres to MWhs.

INTENSITY METRICS
At Countryside we are looking to decouple emission growth 
from business growth. Intensity metrics provide an indication of the 
environmental efficiency of our operations year on year. For site activities 
the intensity measure used is per 100m2 of developed area within the 
reporting year, for manufacturing it is per 100 linear metres of product 
produced and for office activities and business travel an intensity factor of 
average employees within the reporting year is used. The relevant factors 
are stated below the data streams shown.

This year our targets have been to improve on the previous year’s 
performance. As part of our planned vision and strategy identification 
in 2021 we intend to outline a carbon reduction pathway to net zero 
which will incorporate science-based targets.

ENERGY EFFICIENCY
In 2020 it was planned that a refurbishment of our main office would 
lead to the installation of more energy and water efficient systems. 
Unfortunately, due to the coronavirus pandemic and its associated 
effects on our working practices, this has been postponed.

The carbon reduction pathway to net zero being set in 2021 will include 
the measures required to reduce energy and fuel consumption.

ENERGY
OFFICE ACTIVITIES

Year

2020

2019

2018

Scope 1

Scope 2

Total GHG

Gas 
CO2e
 (tonnes)

150

99

203

Total 
CO2e
(tonnes per
employee) 1

0.08

0.05  

0.12  

Electricity 
(MWh)

1,372

1,741

1,420

Electricity 
CO2e
 (tonnes)

Total 
CO2e 
(tonnes per
employee) 1

320

445

402

0.16

0.24

0.23

Gas 
(MWh)

818

537

1,103

Total 
CO2e
 (tonnes)

Total CO2e 
(tonnes per
employee) 1

470

544

605

0.24

0.29

0.35

1.  Office intensity measure is based on 1,947 employees (2019: 1,851).

In 2020 as part of our business expansion we moved into new offices in Leeds and Ealing and completed moves to new premises in Sevenoaks and Warrington.

In March, our employees were instructed to work from home as per government coronavirus rules. We continue to encourage employees to work 
from home where possible and not to come into the office. This has meant a reduction in small power use within the offices; however, heating, 
and cooling systems have continued to run for those employees who attend the office, as necessary. 

SITE ACTIVITIES

Year

2020

2019

2018

Gas 
(MWh)

7,302

4,837

6,501

Gas 
CO2e 
(tonnes)

Gas oil 
(MWh)

 1,343

 16,481

 889

1,196

16,582

11,433

Scope 1

Gas oil 
CO2e 
(tonnes)

4,231

 4,389

3,161

Scope 2

Total 
(MWh)

Total CO2e 
(tonnes) 

Total CO2e 
(tonnes
per m2) 1

Electricity 
(MWh)

Electricity 
CO2e 
(tonnes)

Total CO2e 
(tonnes
per m2) 1

23,783

 21,419

17,934

5,574

 5,278

4,357

1.12

0.90  

1.10  

5,922

 4,913

3,544

1,441

 1,331

1,003

0.29

0.21

0.30

1.  Site intensity measure tonnes/100m2 based on developed area of 499,710m2 completed build (2019: 603,173m2).

In 2020 our energy consumption increased for site activities. This was largely driven by a reduction in the developed area due to the Covid-19 pandemic.

MANUFACTURING

Scope 1

Scope 2

Year

2020

2019

Gas 
(MWh)

Gas 
CO2e 
(tonnes)

Gas oil 
(MWh)

Gas oil 
CO2e 
(tonnes)

0

12

0

2

38

45

10

12

LPG 
(MWh)

169

0

LPG
CO2e
(tonnes)

Total 
(MWh)

Total 
CO2e 
(tonnes) 

Total CO2e
(tonnes per 100
linear metres)

Electricity 
(MWh)

Electricity 
CO2e 
(tonnes)

Total CO2e
(tonnes per 100
linear metres) 1

36

0

207

57

46

0.03

14 Not calculated

589

326

145

0.10

87 Not calculated

1.  Manufacturing intensity measure tonnes/100 linear metres produced based on production of 140,196 linear metres (2019: not calculated).

57

Strategic reportCountryside Properties PLC Annual report 2020 
 
Sustainability report continued

ENVIRONMENT CONTINUED

Prior to 2020 we did not have sufficient data to provide an intensity metric for manufacturing. In April 2018 we acquired the Leicester factory (as part 
of acquiring Westleigh) and the Warrington factory opened in October 2018 for staff training and set-up only. Full production began in the 
Warrington factory in September 2019.

Scope 1:  These are emissions that arise directly from sources that are owned or controlled by the Company, for example from fuels used in generators 

and plant on our sites.

Scope 2: These are the emissions generated by purchased electricity consumed by the Company.

Scope 3:  These emissions are a consequence of the activities of the Company but occur from sources not owned or controlled by the organisation. 

This includes emissions associated with business travel.

BUSINESS TRAVEL 

Year

2020

2019

2018

CO2e 
(tonnes)

1,791

1,827

1,656

Total CO2e 
(tonnes per
employee) 1

0.92

0.99

1.27

1.   Fleet intensity measure is based on 1,947 employees (2019: 1,851). 

The changes in operations due to the coronavirus pandemic with some staff put on paid leave for a period, operations at site temporarily halted in 
April and early May and the increase in the use of video conferencing rather than physical meetings have as expected led to a decrease in business 
mileage and associated emissions. 

Our overall fleet CO2 emissions decreased to 1,791 tonnes from 1,827 tonnes in 2019. Our emissions per FTE also decreased by 7% to 0.92 tonnes 
CO2e per employee (2019: 0.99).

WASTE 
In 2020 we are pleased to note that we improved on our journey towards zero waste to landfill on our construction sites with 98.5% (2019: 97.5%) 
of waste diverted from landfill.

Our total tonnage and normalised tonnage of waste on site rose this year. We have investigated and identified our three largest waste streams that 
have led to that increase. The introduction of a waste and resource strategy, action plan and communication plan with our staff, contractors and waste 
carriers will help us to drive improved waste management and reduction on site. 

OFFICE ACTIVITIES 

Year

2020

2019

2018

1.  Office intensity measure is based on 1,947 employees (2019: 1,851).

SITE ACTIVITIES

Total general waste 
(tonnes)

Total general waste 
(tonnes per employee) 1

Recycled 
(tonnes)

 % 
recycled

439

179

318

0.23

0.10

0.18

340

149

265

77%

84%

83%

Year

2020

2019

2018

Total 
 waste 
(tonnes)

44,162

41,728

30,724

Total waste 
(tonnes) 
per 100m2
 completed 1

Reused/
recycled/ 
composted
 (tonnes)

Reused/
recycled/
composted

Energy 
from waste 
(tonnes) 

% energy 
from waste 

Landfill 
(tonnes)

8.8

6.9

7.7

41,677

35,562

24,981

94.4%

85.2%

81.3%

1,843

5,136

5,558

4.1%

12.3%

18.1%

641.1

1,030

185

 % 
diverted
 from landfill

98.5%

97.5%

99.4%

 % 
landfill

1.5%

2.5%

0.6%

1.  Site intensity measure tonnes/100m2 based on developed area of 499,710 completed build (2019: 603,173m2).

MANUFACTURING

Year

2020

2019

Total 
 waste 
(tonnes)

891

Tonnes
(per 100

linear metres) 1 

0.64

 446 Not calculated

Reused/ 
recycled/ 
composted 
(tonnes)

Reused/
 recycled/
 composted
(%)

Energy 
from waste
 (tonnes)

 % energy 
from waste

Landfill 
(tonnes)

865

 354

97%

 79%

21

81

2%

 18%

6

 11

 % 
diverted
 from landfill

 % 
landfill

1%

 3%

99%

 98% 

1.  Manufacturing intensity measure tonnes/100 linear metre produced based on production of 140,196 linear metres (2019: not calculated).

58

Countryside Properties PLC Annual report 2020 
 
WATER
We use water in our welfare facilities, for dust suppression, cleaning 
and wheel wash systems, and we are committed to reducing the amount 
of water we use in our operations. We do this by monitoring both our 
consumption (water in) and the amount of water we dispose of (water 
out). Due to the coronavirus lockdown our offices were fully closed for 
three months and have been partially opened since June as employees 
are encouraged to work from home. This has led to a reduction in water 
use as welfare facilities are used less.

OFFICE ACTIVITIES 

Year

2020

2019

2018

Water in 
(m3)

5,975

9,361

10,387

Water in 
(m3 per 
employee) 1

3.1

5.1

5.9

1.  Office intensity measure is based on 1,947 employees (2019: 1,851).

SITE ACTIVITIES

Year

2020

2019

2018

Water in
(m3)

Water in
(per 100m2) 1

Water out
(m3)

 Water out
(per 100m2) 1

15,891

22,816

3.18

4.00

11,167

14,447

2.23

2.00

33,414

8.00

Not 
reported

Not 
reported

1.   Site intensity measure m3/100m2 based on developed area of 499,710m2 completed build 

(2019: 603,173m2).

MANUFACTURING

Year

2020

2019

Water in 
(m3)

1,060

Water in
(per 100 linear
metres) 1

Water out
(m3)

Water out
(per 100 linear
metres) 1

0.76

1,422

1.01

1,036 Not calculated

1,036 Not calculated

1.   Manufacturing intensity measure tonnes/100 linear metres produced based on production 

of 140,196 linear metres (2019: not calculated).

RESOURCE USE
Our Group Buying department is responsible for the selection and sourcing 
of sustainable products. All the timber we procure is certified to the Forest 
Stewardship Council (“FSC”) or Programme for the Endorsement of Forest 
Certification (“PEFC”) schemes. Our Group buying department holds and 
maintains certification supplied by our suppliers. We are also committed to 
minimising our resource use and in 2020 have worked with our timber supply 
chain and our factories to improve our monitoring of timber purchased with 
an aim to compare our timber purchasing with associated waste from our 
sites and factories to enable us to put in place resource and waste 
production action plans. 

TRANSPORT
When planning our developments, we aim to provide our customers 
with a range of sustainable transport options, to not just limit the impact 
of new homes on existing infrastructure, but also to future proof our 
developments in a time when the transport mix is changing. We provide 
an increasing number of cycling facilities and electric charging points at 
our developments with secure cycle storage installed on 69% of our sites 
and electric charging points on 21% of sites. In 2020, 97% (2019: 97%) 
of our developments were located within 1km of a public transport node. 

BIODIVERSITY 
We are committed to establishing and enhancing ecological networks 
and habitats that are resilient to the current and future pressures of 
climate change. We carry out ecology surveys as standard on our sites 
with 100% of sites undergoing a full ecology survey and where required 
sites will undertake more specialist surveys such as bat surveys. During 
the year, we planted 2,806 trees and saved 644 trees. 67% (2019: 64%) 
of our sites contained public green spaces.

To expand on our biodiversity monitoring we have introduced a Site 
Start Environmental Information questionnaire which enables us to 
capture biodiversity data which will form part of our biodiversity 
performance monitoring.

Acton, Ealing

CASE STUDY 
ACTON GARDENS BLOOMS
Countryside teamed up with charity and social enterprise 
Cultivate London to donate free gardening kits to residents of 
Acton Gardens, Countryside and L&Q’s £800m regeneration of 
the former South Acton Estate in West London. The residents 
were given gardening starter kits including seeds and advice from 
Cultivate London on how to care for their new plants.

Countryside has worked with Cultivate London throughout the 
Acton Gardens regeneration and contributed towards the costs 
for new materials, which helped it grow its business and in turn 
supply most of the trees and plants to Acton Gardens. The 
18-year Acton Gardens project is also transforming the former 
South Acton Estate with state-of-the-art community facilities 
and public spaces, including new parks and play areas.

Daniel King, Managing Director, Partnerships West London and 
Thames Valley, Countryside, said: “Recent months have given all us 
a new appreciation for where we live, and so we wanted to make 
Acton Gardens even greener by helping residents to spruce up 
their balconies and gardens. This project is part of our commitment 
to healthy living at Acton Gardens, where we’re creating a total 
of 4.69 hectares of green, open space, as well as retaining mature 
trees across the development. Having worked with Cultivate London 
throughout the regeneration, we’re delighted to have continued 
this partnership and we can’t wait to see the gardens and balconies 
in bloom later this year!”

Recent months have given us all a new 
appreciation for where we live, and so 
we wanted to make Acton Gardens 
even greener.”

59

Strategic reportCountryside Properties PLC Annual report 2020Sustainability report continued

SUSTAINABLE PROCUREMENT

We aim to work with suppliers and sub-contractors who share our values. 
They must support our business by operating safely, efficiently and ethically 
whilst reducing adverse effects on the environment. We require all supply 
chain members to complete a pre-qualification process that assures us they 
live up to these values. We regularly engage with them to ensure they 
meet our requirements. We also work with them to improve their 
standards, and therefore our own as well. Our Sustainable Procurement 
Policy sets out our commitments and our standards. This is available to 
read at https://www.countrysideproperties.com/media/1553/download.

MODERN METHODS OF CONSTRUCTION 
The UK is currently tasked with the target of delivering 300,000 new 
homes every year. Adopting modern methods of construction, like modular 
timber frames, is key to delivering homes at scale, pace and quality, whilst 
also delivering more sustainable outcomes. Countryside has invested c.£6m 
into a manufacturing facility at Warrington which produces fully formed, 
closed panel timber frames, with a new c.£20m factory in Bardon, 
Leicestershire, targeted to be operational by 2021. Modular timber frame 
manufacturing has a number of environmental benefits, specifically 
reduction in waste, energy consumption and improved thermal efficiency.

HOMES ENGLAND RESEARCH
In May 2020, Homes England commissioned its own research study into 
modern methods of construction to drive innovation in the construction 
industry. A series of Homes England’s own sites will participate in the 
study, one of which is Spencer’s Park in Hemel Hempstead, a 600-home 
development by Countryside, where all the homes will be closed panel 
timber frame units. The research will explore a range of themes, including 
cost and pace of build compared to traditional building methods, skills 
required, safety performance, snagging and defect issues, construction 
wastage, energy efficiency performance and post-occupation performance.

60

Modular Build Factory

Modular timber frame has significantly 
lower values of embodied carbon 
attributed to its materials than traditional 
brick and block construction.”

Countryside Properties PLC Annual report 2020CASE STUDY MODULAR FRAME FACTORYTo help quantify some of the environmental benefits of our modular timber frame manufacturing we commissioned a Carbon Life Cycle Assessment study. The primary objective of this assessment was to determine the embodied carbon levels of modular timber frame housing compared to traditional brick and block build construction. Embodied carbon is the total amount of carbon dioxide (CO2) or greenhouse gas emissions that goes into a product through its life cycle. Embodied carbon related to the materials and construction of buildings is becoming an increasingly important factor for consideration in the mitigation of climate change.The Carbon Life Cycle Assessment that was carried out by an external sustainability consultant concluded that our traditional brick and block build construction methodology has significantly higher values of embodied carbon attributed to its materials than a modular timber frame option, with approximately 12,700 kgCO2e more embodied carbon in comparison. This is equivalent to the amount of carbon sequestered by approximately 16 acres of forest in one year. Timber is a sustainable building material that uses less intensive manufacturing processes compared to traditional materials such as steel and cement and has many other advantages, such as a faster build time.We intend to use this attained knowledge to further promote the environmental benefits of modular timber frame options and also, more broadly, to drive better decision making around construction materials and processes across the business. Non-financial information statement

NON-FINANCIAL 
INFORMATION STATEMENT

This section provides compliance with Non-Financial Reporting Directive requirements. 
The table below provides a quick guide to Countryside’s non-financial activities 
and where to find more information on them. Those policies available on the 
Countryside website are marked with an asterisk. Other policies are internal 
and made available to the workforce via the Company intranet.

Key topic areas

Major supporting policies

Other information

Page(s)

Environmental matters 
(including the impact of the 
Company on the 
environment)

•  Environmental Policy*

•  Climate Change Policy*

•  Sustainable Development Policy*

•  Waste Policy*

•  Biodiversity Policy*

•  Sustainable Procurement Policy*

•  Timber Policy*

•  Group KPIs: business sustainability 

57 to 59

and use of natural resources

The Company’s employees

•  Business Ethics and Code of Conduct*

•  Our people

•  Board Diversity Policy

•  Health and Safety Policy

•  Nomination Committee Report

Respect for human rights

•  Modern Slavery Statement*

•  Our people

•  Business Ethics and Code of Conduct*

•  Group KPIs: business sustainability

•  Health and Safety Policy*

•  Information Privacy Policy*

Social matters

•  Business Ethics and Code of Conduct*

•  Sustainability

•  Health and Safety Policy*

•  Community and Charitable Donations 

•  Group KPIs: business sustainability 

and use of natural resources

46 to 50

88 to 89

46 to 50

57 to 59

51 to 60

57 to 59

Policy*

•  Social Value Policy*

•  Volunteering Policy*

Anti-bribery and corruption 
compliance

•  Anti-Bribery and Corruption Policy*

•  Gifts and Entertainment Policy*

•  Money Laundering Policy*

•  Whistleblowing Policy*

61

Strategic reportCountryside Properties PLC Annual report 2020Risk management

OUR APPROACH TO RISK

Risk identification and management are built into every aspect of Countryside’s 
daily operations, ranging from the appraisal of new sites to building safely 
and selling effectively.

RMC, which compares them to the Group’s 
appetite for each risk, reviews the current level 
of preparedness and determines whether further 
actions or resource are required. In reviewing 
and agreeing the mitigating actions, the RMC 
considers the impact of risks individually and 
in combination, in both the short and 
the longer term.

Risk identification and management are built 
into every aspect of Countryside’s daily 
operations, ranging from the appraisal of new 
sites, assessment of the prospects of planning 
success, building safely and selling effectively 
to achieving long-term success through the 
property market cycle. Risk management is 
built into standardised processes for each 
part of the business at every stage of the 
housebuilding process. Financial risk is managed 
centrally through maintenance of a strong 
balance sheet, forward selling new homes 
and the careful allocation of funds to the 
right projects, at the right time and in the 
right locations. Risk management also 
includes the internal controls described 
within the Corporate Governance Report 
on pages 76 to 82. 

The impact of Covid-19 
is a reminder of the 
critical importance of 
risk management to the 
long-term sustainability 
and success of Countryside.”

HOW WE MANAGE RISK
The Board oversees risk management 
within Countryside and determines the 
Group’s overall risk profile and appetite for 
risk in achieving its strategy. This includes an 
assessment of the Group’s emerging and 
principal risks. The Board completed its 
annual assessment of risks at its meeting 
on 7 October 2020, the results of which 
are set out on pages 66 to 69. 

The Audit Committee supports the Board 
in the management of risk and reports to the 
Board on its assessment of the effectiveness 
of the Group’s risk management and internal 
control processes during the year.

The day-to-day management of risk is delegated 
to the Risk Management Committee (“RMC”), 
which provides a focal point for the co-ordination 
of the Group’s risk management efforts. It meets 
at least four times a year and its membership 
comprises all members of the Executive 
Committee and the Director of Audit and Risk 
Assurance. The RMC is chaired by the Group 
Chief Executive. 

The standing business of the RMC 
includes reviewing:

•  the Group risk register, mitigation plans 

and internal controls;

•  for each risk, the assessment of gross and 

net risk versus risk appetite, risk progression 
and adequacy of mitigating actions;

•  emerging risks, material changes in risk and 
risks identified by regional management teams;

•  the internal audit plan, reports and progress 

against recommendations;

•  the management of claims and litigation;

•  reports of whistleblowing and fraud;

•  the forecast impact of and preparation 

for proposed and new legislation;

•  key policies and risk mitigation 

documentation (e.g. start on site or 
land acquisition checklists); and

•  total cost of risk against insurance and 

bond requirements.

62

At each RMC meeting, a different “principal risk” 
or “emerging risk” is reviewed in depth. A 
description of the key areas of risk considered 
during 2020 is set out below.

The process whereby the management boards 
of each regional business review all operational 
risks has been strengthened during 2020. The 
introduction of regional risk registers and the 
process of standardised reporting up to the 
Group’s RMC has contributed to a better 
overall awareness of risk and implementation 
of mitigating actions. All such regional board 
meetings are attended by the relevant Divisional 
CEO, who in turn feeds back any matters 
requiring consideration by the RMC. 

The Group’s risk register is maintained to record 
all principal risks and uncertainties identified in 
each part of the business. For each risk, the 
most appropriate member of the Executive 
Committee is allocated as the “risk owner”. 
The risk owners call upon the appropriate 
expertise to conduct an analysis of each risk, 
according to a defined set of assessment 
criteria which includes: 

•  How does the risk relate to the Group’s 

business model and/or strategy? 

•  What is the likelihood of the risk occurring? 

•  What is the potential impact were the risk 

to occur?

•  Would the consequences be short, medium 

or long term? 

•  What mitigating actions are available 

and which are cost effective? 

•  What is the degree of residual risk and 

is it within the level of risk that the Group 
is prepared to accept in pursuit of its 
objectives (risk appetite)? 

•  Has the risk assessment changed and what 

is expected to change going forward? 

The risk assessments made are scored against 
a “risk scoring matrix” that grades the likelihood 
of occurrence and impact based on a range of 
types of impact (such as reputational, financial, 
operational and environmental) to improve 
consistency. The results are reviewed by the 

Countryside Properties PLC Annual report 2020OUR APPROACH TO RISK

THE BOARD

Role and responsibilities 

• Sets the Group strategy

• Determines the Group’s risk policy, overall appetite for risk and the procedures that 

are put in place

• Monitors the Group’s emerging and principal risks

• Assesses the progression of principal risks in comparison to the agreed appetite for each risk

• Reviews the effectiveness of the Group’s risk management and internal control procedures

AUDIT COMMITTEE

INTERNAL AUDIT

Role and responsibilities 

Role and responsibilities 

• Has delegated responsibility from 

the Board to oversee risk management 
and internal financial controls

• Undertakes independent reviews 
of the effectiveness of internal 
control procedures

• Monitors the integrity of the Group’s 

• Reports on the effectiveness 

financial reporting process

• Monitors the effectiveness of the Internal 
Audit function and the independence 
of the external audit

of management actions

• Provides assurance to 
the Audit Committee

RISK MANAGEMENT COMMITTEE

Role and responsibilities 

• Manages the Group’s risk register and assessment of net risk versus risk appetite

• Determines the appropriate controls for the timely identification and management of risk

• Monitors the effective implementation of action plans

• Assesses the Group’s emerging risks 

• Reviews reports from the Internal Audit function

• Reviews principal claims and litigations

• Reviews the annual renewal of the Group’s insurance cover

EXECUTIVE COMMITTEE

Role and responsibilities 

• Responsible for the identification of operational and strategic risks

• Responsible for the ownership and control of specific risks

• Responsible for establishing and managing the implementation of appropriate action plans

KEY AREAS OF FOCUS 
DURING 2020
COVID-19
The measures taken to mitigate the impact 
of the Covid-19 pandemic are set out in the 
Company’s various announcements (Covid-19 
updates on 25 March, 20 April and 7 May, the 
half-year results on 14 May and the Q3 trading 
statement on 23 July 2020). At the time of 
writing, all of the Group’s sites, sales offices and 
offices are open and both factories are operating. 
But like all businesses, we remain vigilant and 
ready to react to any further Government 
requirements. We have adapted our business 
model to take into account the fact that life will 
not return to normal for some time. We have 
increased our online presence with both new 
and existing customers which includes conducting 
customer visits by video conference, as well as 
a number of virtual home tours. 

To ensure that we continue to deliver the 
highest levels of customer service we have 
extended our new homes warranty by three 
months to reflect the period for which sites 
were closed. 

An internal review of the lessons learnt from 
the measures taken to address the impact of 
the Covid-19 pandemic was carried out by 
the Internal Audit team. The report, outlining 
those aspects that were managed well and those 
areas where improvements could be made, 
was reviewed by the Executive Committee, 
Audit Committee and Board and the 
recommendations for change set out 
in the report are being implemented. 

63

Strategic reportCountryside Properties PLC Annual report 2020Risk management continued

the current average first-time buyer price in 
each region) will extend to spring 2023. 
Measures have been introduced so that all 
new site proposals reviewed by management 
and the Board for approval take account of the 
availability of HTB funding when determining 
product mix. 

In addition to this, Countryside is working with 
the Home Builders Federation, lenders, other 
housebuilders and Capsicum RE to develop 
a mortgage insurance solution to address 
the potential gap between the availability 
of mortgages and the savings capacity 
of first-time buyers.

END OF BREXIT TRANSITION PERIOD
Whilst the UK formally left the European 
Union (“EU”) on 31 January 2020 (“Brexit”), 
it commenced an 11-month period, known 
as transition, that keeps the UK bound by EU 
rules and part of the EU Customs Union and 
single market. Consequently, until the transition 
ends, most things remain the same whilst the 
UK and EU negotiations for a trade deal continue. 
The Government has stated in strong terms 
that it will not ask to extend the transition period 
and so, after 31 December 2020, the continued 
free movement of goods, services and people 
between the UK and EU will depend upon the 
terms of any such trade agreement reached. In 
the worst case, no trade deal may be agreed 
with the EU, in which case this would leave 
the UK trading on World Trade Organization 
(“WTO”) terms and tariffs.

As 31 December 2020 approaches, 
management and the Board have continued 
to carefully review Countryside’s exposure 
to risks that may flow from the end of the 
transition period. Mitigating actions and plans 
are in place to address the range of challenges 
relating to the supply of materials and people 
should they arise. 

Many of our building supplies are manufactured 
in the UK and are not at risk from Brexit. 
Where possible, we endeavour to purchase 
key commodities in bulk via national or regional 
agreements and have preferential partnerships 
with many of our suppliers. Those products 
that have an element imported from the EU are 
mainly sourced through a network of UK-based 
suppliers. In the event of the Government failing 
to reproduce the effects of existing EU agreements 
at the end of the transition period, there is a 
risk that our supplier network may experience 
delays, volume restrictions and additional costs 
in their own supply chain and we are working 
closely with these manufacturers to understand 
any issues they may face. We have approached 
our supply chain partners by way of a survey 
to harvest intelligence to populate a supply chain 
risk matrix to recognise resilience and identify 
risk. We are reviewing first and second tier 
material origins, fixed price durations, WTO 
tariff impacts, logistical restrictions, Economic 
Operator Registration and Identification 

Beam Park, Dagenham

On 28 February 2020, the Competition 
& Markets Authority (“CMA”) announced that 
its market-wide investigation into the sale 
of leasehold properties had found evidence 
of “potential mis-selling and unfair contract 
terms in the leasehold housing sector and 
that it was set to launch enforcement actions” 
against those identified as responsible. On 
4 September 2020, the CMA announced it 
had launched enforcement action against 
Countryside and three other housing developers 
in relation to possible breaches of consumer 
protection law in relation to leasehold homes. 
Countryside is committed to resolving this 
issue to the satisfaction of our customers 
and will continue to co-operate fully with 
the CMA’s ongoing investigation. 

To date, Countryside has signed the Public 
Pledge for Leaseholders (https://www.gov.uk/
government/publications/leaseholder-pledge/
public-pledge-for-leaseholders) and, as reported 
in our half-year results, has created the Ground 
Rent Assistance Scheme – full details of which 
are set out on page 44.

Help to Buy (“HTB”)
In order to assist home buyers who have 
suffered delays because of Covid-19, the 
current Government backed HTB scheme 
arrangements have been extended for two 
months. The deadline for new homes to be 
completed has been moved from the end of 
December 2020 to 28 February 2021. Legal 
completion must be before the end of March 
2021. As a consequence, a revised HTB scheme 
which introduces regional caps (set at 1.5 times 

GOVERNMENT POLICY AND 
REGULATORY CHANGE
The principal areas of regulatory change 
reflecting Government policy, on which the 
Group has focused during the last 12 months, 
were Building Regulations, leasehold reform 
and the provision of Help to Buy. 

Building regulations
Following the Grenfell Tower tragedy in June 
2017, there have been a series of regulatory 
changes requiring swift implementation. A Fire 
Quality Assurance Committee (“FQAC”), made 
up of the technical directors from each division 
and representatives of Health and Safety and 
Legal, and chaired by the Divisional Chief 
Executive of Partnerships South, has been 
established to ensure uniform compliance 
across the Group with the revised regulations 
and any advice issued by Government. The 
FQAC, in combination with the newly 
appointed Group Technical Director, ensures 
that measures are in place to ensure all ongoing 
and future building projects fully comply with the 
Building Regulations. 

Leasehold reform
Following concerns raised by homeowners 
about the leasehold tenure of their property 
or the terms of their ground rent escalation 
clause, the Government launched two 
consultations into leasehold properties and 
potential reform. The proposals included a ban 
on the sale of leasehold houses and plans to 
lower future ground rents to a nominal fee. 

64

Countryside Properties PLC Annual report 2020accreditation and currency fluctuation mitigation 
measures. We also plan to increase stock levels 
where appropriate on sites and within 
the factories and underwrite or invest in 
commodities in order to secure volume.

We are working with our workforce and 
suppliers to monitor any trends, but to date 
have not experienced material changes that 
might affect production. The introduction of 
the Government’s “settled status” scheme is 
reasonably expected to materially mitigate the 
risk that large numbers of EU workers would 
otherwise be required to leave the UK. 

IMPROVING ASSURANCE 
AND STANDARDISATION
As Countryside continues to grow, it is critical 
to ensure that processes, procedures and risk 
mitigation actions are implemented, standardised 
and uniformly applied across all parts of the 
Group. As part of the measures implemented 
to achieve this objective, there is now a director 
leading each of the Customer Service, Commercial 
and Technical functions, with Group-wide 
responsibility. Further, changes have been made 
to ensure that all Health and Safety, Sustainability 
and Legal functions report centrally. 

ENVIRONMENTAL, SOCIAL 
AND GOVERNANCE 
The Group is making considerable efforts 
to improve its performance in areas of 
environmental, social and governance (“ESG”) 
responsibility. We appointed a Group Director 
of Sustainability who will be responsible for 
developing and leading the implementation of 
Countryside’s sustainability vision and strategy 
to supplement the Group’s positive record 
to date for environmental compliance. 

VIABILITY STATEMENT
The following statement is made in accordance 
with the UK Corporate Governance Code 
(July 2018) provision C.2.2. After considering 
the current position of the Company, the 
Directors have assessed the prospects and 
viability of the Company over a three-year 
period to September 2023. In making this 
statement, the Board has performed a robust 
assessment of the principal risks facing the 
Company, including those risks that would 
threaten Countryside’s business model, future 
performance, solvency or liquidity. The principal 
risks facing Countryside and how the Company 
addresses such risks are described in this 
Strategic Report and are summarised in the 
Principal Risks section of this report.

Although longer-term forecasts are prepared 
to support the strategic planning process, the 
nature of the risks and opportunities faced 
by the Group limits the Directors’ ability to 
reliably predict the longer term. Accordingly, 
a three-year horizon is used to allow for a 
greater degree of certainty in our assumptions.

The Directors’ assessment includes a financial 
review, which is derived from the Group’s strategic 
forecasts and identifies business performance, 
expected cash flows, net debt headroom and 
funding covenant compliance throughout the 
three years under review. These forecasts also 
incorporate severe but plausible downside case 
scenarios, illustrating the potential impact upon 
viability of one or more of the Group’s principal 
risks crystallising during the period, both 
individually and in combination.

Scenario analysis considering the effect of 
a further three-month lockdown followed 
by a sharp reduction in house prices has been 
undertaken. Three separate scenarios have 
been considered, being a national three-month 
lockdown, a disruptive series of local lockdowns 
across a three-month period and two three-month 
periods of disruptive local lockdowns, with a 
four-month intervening period between each. 
Separate sensitivities have been prepared for 
each scenario to vary the timing of lockdown 
to ensure that the Group remains viable 
regardless of the timing of a lockdown relative 
to the Group’s annual working capital cycle.

It has been assumed that under the restrictions 
of a national lockdown, all site and sales activity 
ceases in its entirety, akin to the lockdown 
experienced between March and May 2020. 

Under the restrictions of localised lockdowns, 
sales volumes reduce by half, with 20% of sites 
being required to cease production, with 
further inefficiency being experienced on our 
remaining sites. 

These lockdown scenarios reflect severe but 
plausible downsides relative to our experience of 
previous lockdowns. Our experience of the 
lockdown which took place in November 2020 
has been less severe than these downside scenarios. 

The level of uncertainty which Covid-19 poses 
to the business is significant. The Group has 
no knowledge of the long-term effect of the 
virus on the economy, house prices or our 
consumers and there is also no reliable way of 
forecasting when the pandemic will be controlled. 
The data which we have captured to date 
suggests that house prices and sales rates can be 
maintained; however, the effect of the furlough 
scheme coming to an end and the reversal of 
temporary stamp duty waivers creates further 
uncertainty in our forecasting. 

A number of key assumptions are included within 
these assessments, including the following:

•  the Group’s debt facility, which expires in 
2023, will continue to be available on the 
same or similar basis throughout the period 
under review;

•  following a material event, the Group would 
adjust its strategy accordingly to preserve 
cash. This would include, inter alia, suspending 
the purchase of land, changing the build 
profile of existing developments or adjusting 
Group dividend policy;

•  counterparties including local authorities 

and housing associations honour the phased 
viability terms and conditions contained in a 
number of the Group’s Partnerships contracts;

•  the Group proceeds without using 

Government support schemes, including 
the Furlough scheme and the CCFF; and

•  the Group will be able to effectively mitigate 
risks through enacted or available actions, 
as described in the Principal Risks section 
of this report.

The analysis has shown that the Group has 
sufficient cash reserves to remain liquid, 
without breaching covenants across all of 
the scenarios which have been considered.

A three-month national lockdown occurring 
in 2021, followed by a 20% reduction in house 
prices, would result in a reduction of adjusted 
operating profit of up to £400m across the 
three-year period; however, through the 
mitigation measures noted above, liquidity 
headroom would be maintained throughout 
the testing period with the total impact on 
Group cash limited to no more than £200m.

In the event of three months of localised 
lockdowns followed by a 20% reduction in 
sales prices, the initial impact on the business 
would be less severe meaning that lesser 
mitigation measures are required. Consequently, 
the total reduction to operating profit would 
be £300m, with a net impact on cash of up 
to £150m.

Should there be two three-month periods 
of disruptive localised lockdowns separated by 
a four-month intervening period, with a 20% 
fall in house prices occurring after the initial 
lockdown, the Group would be required 
to take similar mitigation measures as were 
required under the national lockdown scenario, 
thereby limiting the adverse impact on the 
Group’s liquidity to £30m when compared 
to the disruption caused by a single period of 
disruptive localised lockdowns. These mitigation 
measures would further impact the Group’s 
longer-term growth aspirations. Through 
applying these mitigation measures, the Group 
would ensure that it continues to operate 
within its current borrowing facility limits.

Having had due regard to the sensitivity analysis, 
the Directors have concluded that there is a 
reasonable expectation that the Company will 
be able to continue in operation and meet its 
liabilities as they fall due over the period 
of the assessment.

Iain McPherson
Group Chief Executive
2 December 2020

65

Strategic reportCountryside Properties PLC Annual report 2020Principal risks

MANAGING RISK EFFECTIVELY

The Board and Executive Committee take their risk management obligations very 
seriously and keep the Group’s risk register under regular review.

BOARD, AUDIT COMMITTEE AND RISK 
MANAGEMENT COMMITTEE 
RESPONSIBILITY 
The Audit Committee reviewed the Group’s 
risk register and the assessment of the Group’s 
emerging and principal risks, most recently at 
its meeting on 1 October 2020. 

The Audit Committee has considered the 
effectiveness of the Group’s systems and has 
taken this into account in preparing the Viability 
Statement on the previous page.

The Audit Committee reported on its findings 
at the Board’s 7 October 2020 meeting, in 
order to support it in making its confirmation 
that it had carried out a robust assessment 
of the principal risks. 

PRINCIPAL RISKS AND UNCERTAINTIES
The Group’s principal risks are monitored by 
the Risk Management Committee, the Audit 
Committee and the Board. The graph to the 
right provides the Group’s assessment of its 
principal risks following mitigation. The table 
below sets out the Group’s principal risks 
and uncertainties and mitigation.

EMERGING RISKS
The Risk Management Committee regularly 
undertakes an assessment of emerging risks 
and, where identified, agrees steps to monitor 
the likelihood of the risk developing further and 
its potential quantum. The results are reported 
to the Audit Committee and in turn the Board. 

66

CURRENT ASSESSMENT OF PRINCIPAL RISKS

I

T
N
A
C
F
N
G
S

I

I

7

8

6

4

9

1

5

3

2

7

8

T
C
A
P
M

I

E
T
A
R
E
D
O
M

9

6

4

5

1

3

2

W
O
L

UNLIKELY

OCCASIONAL

LIKELY

LIKELIHOOD

Pre-mitigation

Post-mitigation

Impact on our strategy

Risk change

GROWTH

RETURNS

RESILIENCE

SUSTAINABILITY

RISK INCREASED

NO CHANGE

RISK DECREASED

Countryside Properties PLC Annual report 2020Risk and impacts

How we monitor and manage the risk

Impact on strategy

1. A MAJOR INCIDENT IMPACTS THE UNITED KINGDOM 
OR COUNTRIES WHERE KEY SUPPLIERS ARE LOCATED 
AND SIGNIFICANTLY IMPACTS THE BUSINESS
Responsible Executive: Group Chief Executive
The impact of a catastrophic event, such as flooding, failure of the 
National Grid, or the spread of an infectious disease on an epidemic 
or pandemic scale, can lead to the imposition of Government 
controls on the movement of people with the associated cessation 
of large parts of the economy for a significant period of time. The 
cessation of business can lead to zero or reduced revenues until 
business activity can be safely recommenced.

•  Maintenance of a strong balance sheet 

to sustain periods of complete or partial 
cessation of business.

•  Monitoring of World Health Organization 
and/or UK Government health warnings.

•  Robust and tested business interruption 
plans, including “slow down” and “stop” 
procedures for all supply and 
contractor agreements.

•  Site layouts and planning to facilitate swift 
roll-out of social distancing requirements. 

2.  ADVERSE MACROECONOMIC CONDITIONS*
Responsible Executive: Group Chief Executive
A decline in macroeconomic conditions, or conditions in the UK 
residential property market, can reduce the propensity to buy 
homes. Higher unemployment, interest rates and inflation can affect 
consumer confidence and reduce demand for new homes. Constraints 
on mortgage availability, or higher costs of mortgage funding, may 
make it more difficult to sell homes.

•  Funds are allocated between the 

Housebuilding and Partnerships businesses. 

•  In Housebuilding, land is purchased based 
on planning prospects, forecast demand 
and market resilience. 

•  In Partnerships, contracts are phased and, 
where possible, subject to viability testing. 

•  In all cases, forward sales, cash flow and 
work in progress are carefully monitored 
to give the Group time to react to 
changing market conditions.

Risk change

Risk change

3. ADVERSE CHANGES TO GOVERNMENT POLICY 
AND REGULATION*
Responsible Executive: Group Company Secretary 
and General Counsel
Adverse changes to Government policy in areas such as tax, housing, 
planning, the environment and building regulations may result 
in increased costs and/or delays. Failure to comply with laws 
and regulations could expose the Group to penalties 
and reputational damage.

•  The potential impact of changes 

in Government policy and new laws 
and regulations are monitored and 
communicated throughout the business. 

•  Detailed policies and procedures are in 

place to address the prevailing regulations.

Risk change

4.  CONSTRAINTS ON CONSTRUCTION RESOURCES*
Responsible Executive: Chief Executive, Partnerships North
Costs may increase beyond budget due to the reduced availability 
of skilled labour or shortages of sub-contractors or building 
materials at competitive prices to support the Group’s growth 
ambitions. The Group’s strategic geographic expansion may 
be at risk if new supply chains cannot be established.

•  Optimise use of standard house types 
and design to maximise buying power. 

•  Use of strategic suppliers to leverage 
volume price reductions and minimise 
unforeseen disruption. 

•  Robust contract terms to control costs.

•  Modular panel factory mitigates supply 

chain exposures.

Risk change

* 

 The Board’s review of risk, including the principal risks, takes into account the known and forecast developments flowing from plans being made for the termination of the “transition phase”, on 31 December 2020, 
following the UK’s exit from the European Union on 31 January 2020 (“Brexit”). Brexit affects many of the principal risks, but particularly those marked with an asterisk. 

67

Strategic reportCountryside Properties PLC Annual report 2020Principal risks continued

Risk and impacts

How we monitor and manage the risk

Impact on strategy

5.  PROGRAMME DELAY (RISING PROJECT COMPLEXITY)
Responsible Executives: Each Divisional CEO 
Failure to secure timely planning permission on economically viable 
terms or poor project forecasting, unforeseen operational delays 
due to technical issues, disputes with third-party contractors or 
suppliers, bad weather or changes in purchaser requirements 
may cause delay or potentially termination of a project.

•  The budgeted programme for each site 
is approved by the Divisional Board 
before acquisition. 

•  Sites are managed as a portfolio to control 

overall Group delivery risk. 

Risk change

•  Weekly monitoring at both divisional 

and Group level.

6. INABILITY TO ATTRACT AND RETAIN 
TALENTED EMPLOYEES
Responsible Executive: Group Chief People Officer
Inability to attract and retain highly skilled, competent people, with 
adequate diversity and inclusion, at all levels could adversely affect 
the Group’s results, prospects and financial condition.

•  Remuneration packages are regularly 

benchmarked against industry standards 
to ensure competitiveness. 

•  Succession plans are in place for all key 

roles within the Group. 

•  Exit interviews are used to identify 

Risk change

any areas for improvement. 

7. INADEQUATE HEALTH, SAFETY AND 
ENVIRONMENTAL PROCEDURES
Responsible Executive: Group Chief Executive
A deterioration in the Group’s health, safety and environmental 
standards could put the Group’s employees, contractors or the 
general public at risk of injury or death and could lead to litigation 
or penalties or damage the Group’s reputation.

•  Procedures, training and reporting are all 
carefully monitored to ensure that high 
standards are maintained. 

•  An environmental risk assessment is carried 

out prior to any land acquisition. 

Risk change

•  Appropriate insurance is in place to cover 
the risks associated with housebuilding.

68

Countryside Properties PLC Annual report 2020Risk and impacts

How we monitor and manage the risk

Impact on strategy

8. CYBER SECURITY
Responsible Executive: Group Chief Financial Officer
A failure of the Group’s IT systems or a security breach of the 
internal systems, website or loss of data could significantly impact 
the Group’s business.

9. REPUTATIONAL DAMAGE
Responsible Executive: Group Chief Executive
The perception of Countryside, its brand and values deteriorate 
in the eyes of investors, customers, suppliers, local authorities, 
housing associations, banks, analysts or auditors which could lead to 
increased operational and financial risks.

•  Maintenance and communication of 

Group-wide IT policies and procedures.

•   Regular systems updates, backups and 

storage of data off-site.

•   Compulsory GDPR and IT/cyber risk training 

for all employees within the business. 

•   All systems have the ability to accommodate 

home working. 

•  Third-party assessments, including 

penetration testing. 

Risk change

•  Agreement of Company “purpose” and 
implementation of culture and values to 
support agreed strategy.

•  Code of Conduct and Business Ethics.

•  Alignment of actions with cultural values.

•  Clear environmental, social and governance 

Risk change

objectives and plan to achieve them. 

•  Clear Whistleblowing Policy and independent 

whistleblowing reporting hotline.

•  Shareholder engagement programme.

69

Strategic reportCountryside Properties PLC Annual report 2020Chairman’s introduction to governance

GOVERNANCE FOR THE 
SUSTAINABLE LONG-TERM 
SUCCESS OF THE COMPANY

Good corporate governance is vital to our success.

•  conducting a comprehensive Board and 
Committee evaluation exercise, with the 
assistance of Claire Howard Consultancies, 
followed by consideration of Board composition 
and succession planning. Read more on 
page 79; and

•  implementation of annual reporting and 

commentary on Chief Executive pay relative 
to the workforce and including Chief Executive 
pay ratios.

The Board is mindful of stakeholder focus 
on executive pay and has conducted extensive 
engagement with major shareholders to gain 
their feedback following the announcement of 
the planned salary changes for the Group Chief 
Financial Officer. Our report and commentary 
of Chief Executive pay relative to the workforce, 
including Chief Executive pay ratios, is set out on 
page 103, along with the Company’s timetable 
and plans to align executive pensions with 
workforce pensions by 2022, in line with 
Investment Association principles. 

I am very pleased to report that during the 
year ended 30 September 2020, and up to 
the date of this report, the Company has fully 
applied the main and supporting principles of 
the Code issued in 2018 (a copy of which 
is available from www.frc.org.uk). 

CONSIDERING STAKEHOLDERS 
IN DECISION MAKING
In determining the Company’s purpose, 
its values and culture, the Board is fully 
cognisant that companies do not exist in 
isolation and that for long-term sustainable 
success, a company needs to build and 
maintain successful relationships with a 
wide range of stakeholders.

The Company’s recently published purpose 
and values are set out inside the front cover 
of this annual report and on page 49, along 
with a description of how the interests of our 
principal stakeholders have been considered 
when developing them. 

It is a legal requirement for the Directors 
to promote the success of the Company 
for the benefit of shareholders as a whole, 

DEAR SHAREHOLDERS,
I would like to start by noting that this will be 
the last opportunity I have to make a personal 
statement on the Company’s approach to 
corporate governance, given my decision to 
step down as Chairman and as a Director during 
2021 (see page 11 for more information).

It is the Board’s view that good governance 
is a core discipline that is vital to the long-term 
success of the Group and complements our 
desire to continually improve upon the success 
of the Group on our shareholders’ behalf. This 
report sets out our approach to governance, 
explaining how our governance framework 
supported our activities throughout the year. 

Despite the impact of the restrictions put in place 
to combat Covid-19, considerable progress has 
been made this year implementing and improving 
key corporate governance requirements as set 
out in the UK Corporate Governance Code 
2018 (the “Code”). These have included:

•  approval of the Company’s purpose, culture 
and values. A full description of the purpose 
and values and how they were developed is 
set out on page 49, along with a summary of 
the plans for their roll-out and implementation 
across the Group. The Board will continue 
to monitor the development of the Group’s 
culture and values to ensure they are aligned 
with the Group’s strategy;

•  improved engagement with the Company’s 
major stakeholders in order that key Board 
decisions, taken to optimise the Company’s 
long-term recovery from the impact of 
Covid-19, take account of the interests of such 
stakeholders and help develop their trust 
and mutual support. A full description of the 
Board’s stakeholder engagement programme 
and its statement under Section 172 of the 
Companies Act 2006 is set out on page 82;

•  a comprehensive re-appraisal of the Company’s 
policies to ensure they support the objective 
of increasing diversity and inclusion across 
the Group. Whilst the Board is fully aware 
of and embraces the objectives of the 
Hampton-Alexander and Parker reviews 
(see page 89), we also recognise the 
improvements required to achieve a greater 
degree of diversity and inclusion across the 
Group to reflect the communities in which 
we operate;

•  appointment of a Group Sustainability 

Director to bring greater strategic focus 
to our approach to sustainability which will 
be an area of focus for the Board in 2021 
and beyond. This will build on the strong 
foundations the Group has established in 
environmental, social and governance 
matters and a summary of planned 
improvements is set out on page 19;

70

Countryside Properties PLC Annual report 2020having regard to a number of broader matters 
including the likely consequence of decisions 
for the long term, the need to act fairly 
between members of the Company, and the 
Company’s wider relationships. On pages 30 to 
33, we set out our engagement with the 
Company’s key stakeholders, the feedback they 
provide and what we are doing in response. 
Page 82 also contains the Company’s Section 
172 statement of compliance with this 
long-standing legal requirement. 

BOARD AND COMMITTEE 
EVALUATION 
With the assistance of Claire Howard 
Consultants, the Board and its Committees 
carried out the annual evaluation process 
during July and August 2020. On page 79 
we outline the process and summarise 
the conclusions and actions. 

The names, responsibilities and other details 
of each of the Directors of the Board are set 
out on pages 72 and 73 with the composition 
of the Board on page 78.

I am satisfied that the Non-Executive Directors 
continue to be effective and show a high level 
of commitment to their roles. All Directors will, 
as they will every year, stand for re-election at 
the forthcoming Annual General Meeting (“AGM”).

INDEPENDENCE OF DIRECTORS
The Board reviewed the independence of all 
Non-Executive Directors (excluding the Chairman) 
at the Board meeting on 23 July 2020 and 
determined that they all continue to be 
independent. The Board is satisfied that the 
Chairman was independent upon appointment 
and remains independent. 

DIVERSITY
The Board currently includes two women, 
constituting 29% of the total of seven Board 
members. The objective remains to reach 
the target of 33%, as recommended by 
the Hampton-Alexander Review for 
FTSE 350 Boards.

The Hampton-Alexander Review sets a similar 
target of 33% representation of women for 
the Executive Committee and direct reports. 
We recognise that our Executive Committee 
has not yet met this target, but we can report 
progress during 2020. First, Victoria Prior was 
appointed to the Executive Committee during 
July as the Managing Director of Corporate 
Affairs. Secondly, Sian Myers will join the 
Executive Committee with effect from 
1 January 2021 as the Group Chief People 
Officer, in place of Nick Worrall who has 
decided to pursue opportunities elsewhere, 
and in November 2020 we announced the 
appointment of Joanne Jamieson as our first 
female Divisional CEO, taking female 
representation on the Executive Committee 
to 30%. Below Executive Committee level, 
Michelle Dearsley and Helen Saunders were 
appointed to Group roles during August, 
reporting directly to the Group Chief Executive 
and responsible for Health & Safety and Sales 
and Marketing respectively. In addition, Jonelle 
Burkett will join the Group in January 2021 
as Divisional Finance Director for the newly 
established Partnerships Midlands division, 
reporting directly to the Group Chief Financial 
Officer. These appointments will take the 
percentage of women who are direct reports 
to Executive Committee members to over 30%.

MEETING OUR MAJOR 
SHAREHOLDERS
The Company maintains a comprehensive 
investor relations programme, designed to 
ensure that our Executive Directors meet with 
investors and analysts regularly, supported when 
appropriate by me and other members of the 
Board. We carried out a series of shareholder 
engagement events during 2020, as outlined 
below. We have held a number of virtual 
events to ensure we maintained an ongoing 
dialogue with shareholders and other 
stakeholders during the period of Covid-19 
lockdown. We received positive feedback for 
each event and see them as a valuable 
opportunity to understand the views of our 
major shareholders and develop constructive 
relationships with them. 

In July 2020, in advance of the equity placing 
described on page 44, senior management 
held meetings with a number of shareholders, 
representing around 70% of the shareholder 
register, to ensure shareholders remain supportive 
of the Group’s growth strategy and would 
support the fundraising. 

The Chairman and Chair of the Remuneration 
Committee held a series of one-to-one meetings 
with large shareholders in advance of the year 
end to give shareholders an additional opportunity 
to provide feedback to the Company.

David Howell
Chairman
2 December 2020

Compliance with the Code 
From 1 October 2019 until 
30 September 2020, Countryside has 
complied with all the provisions of the 
UK Corporate Governance Code 2018.

71

Countryside Properties PLC Annual report 2020GovernanceSHAREHOLDER ENGAGEMENTThe Group’s investor relations strategy aims to ensure that we maintain a regular dialogue with shareholders, prospective shareholders and equity analysts amongst other groups of relevant stakeholders. This has become even more important in the current environment to ensure that developments in the business are placed in the proper context and are widely understood.Conference calls open to all shareholders and analysts were held after quarterly trading statements with a more detailed analyst presentation for the year-end results in November 2019 and a video conference for the half-year results in May 2020 due to the restrictions of the Covid-19 pandemic. Each results presentation was followed by an investor roadshow where executive management held meetings with investors, equity analysts and the sales desks of a number of investment banks.Throughout the year, a number of meetings have been held with investors, prospective investors and equity analysts by the Group Chief Executive, Group Chief Financial Officer or Managing Director of Corporate Affairs to deepen their understanding of the business, its strategy and performance.In advance of the equity placing in July 2020, 25 meetings were held to explain the rationale for the placing and the use of proceeds, and to take soundings from existing shareholders on the plan.The Chairman undertook a number of meetings with the Group’s larger shareholders to discuss the evolution of the Group’s strategy and growth plans, the equity placing and plans for Board succession, amongst other topics.Board of Directors

Our Directors bring together considerable experience and expertise. 
They are committed to practising and promoting good governance throughout 
the Group and delivering strong performance.

DAVID HOWELL
Non-Executive Chair

Appointment date1 
14 December 2015 

Career and skills
David joined the Group in April 
2014 as a Non-Executive Director 
and was appointed Non-Executive 
Chair in January 2015.

David is a chartered accountant 
with extensive experience covering 
a number of different industry 
sectors as either an Executive or 
Non-Executive Director. His last 
three executive roles were as: 

N R

IAIN MCPHERSON
Group Chief Executive

E

Chairman of Western & Oriental plc; 
Chief Financial Officer and a member 
of the board of lastminute.com plc; 
and Group Finance Director of 
First Choice Holidays plc. He also 
was a Non-Executive Director of 
The Berkeley Group Holdings PLC 
for over ten years where he chaired 
the audit committee until 2014.

External appointments
David is Non-Executive Chairman 
of both Confidential Incident 
Reporting & Analysis Service Limited 
and Lioncor Developments Limited.

Appointment date1 
1 January 2020 

Career and skills
Iain joined the Group in 
September 2014 as the 
Managing Director of the 
Southern region of the 
Housebuilding division. He 
was appointed Chief Executive 
of the Partnerships South division 
on 1 November 2018. 

Iain has worked in the housing 
sector in London and the South 
East in various roles over the last 
23 years. He originally worked for 

local government in what is now 
known as Homes England before 
moving to join Hyde Housing 
Association in his first development 
role. He then moved into private 
housing by joining Crest Nicholson 
in 2008 where he was promoted 
to Managing Director.

External appointments
None.

MIKE SCOTT
Group Chief Financial Officer

Appointment date1
1 October 2018

Career and skills
Mike joined the Group in 
December 2014 as Group 
Financial Controller and was 
appointed Group Chief Financial 
Officer on 1 October 2018.

E

AMANDA BURTON
Independent Non-Executive Director

A

N R

Mike qualified as a 
chartered accountant with 
PricewaterhouseCoopers LLP in 
2002 and has significant financial 
experience having served in 
a number of senior financial 
positions at J Sainsbury plc 
prior to joining Countryside.

External appointments
Mike is a Director of Old Hall 
Park Management Limited.

Appointment date1
17 December 2015

Career and skills
Amanda joined the Group 
in October 2014 as a 
Non-Executive Director.

Amanda is a lawyer and joined 
Clifford Chance LLP in 2000, 
leaving in December 2014 as its 
Global Chief Operating Officer. 
Prior to this, she was at Meyer 
International PLC where she was 
a Director and Chairman of its 
Timber Group. She also served 

nine years on the board at 
Galliford Try plc, as a Non-
Executive Director from 2005 and 
as Senior Independent Director 
from 2008.

External appointments
Amanda is Senior Independent 
Director and Chairman of the 
Remuneration Committee of HSS 
Hire Group plc, a Non-Executive 
Director of Skipton Building 
Society and a Non-Executive 
Director and Chairman of the 
Remuneration Committee of 
Connells Limited.

72

Countryside Properties PLC Annual report 2020DOUGLAS HURT
Senior Independent Non-Executive Director

NA

R

BARONESS MORGAN OF HUYTON
Independent Non-Executive Director

A

N R

Appointment date1
1 January 2018 

Career and skills
Douglas joined the Group on 
1 January 2018 as a Non-Executive 
Director, Chair of the Audit 
Committee and Senior Independent 
Director of the Company.

Douglas is a Chartered 
Accountant and has significant 
financial experience, having served 
from 2006 to 2015 as Finance 
Director of IMI plc, the global 
engineering group. Prior to this, 
he held a number of senior 

finance and general management 
positions at GlaxoSmithKline plc, 
which he joined in 1983, having 
worked previously at 
Price Waterhouse.

External appointments
Douglas is Senior Independent 
Director and Chair of the Audit 
Committee of Vesuvius PLC, a 
Non-Executive Director and 
Chair of the Audit Committee of 
BSI Group and a Non-Executive 
Director of Hikma 
Pharmaceuticals PLC.

Appointment date1
17 December 2015 

Career and skills
Baroness Morgan joined the 
Group in October 2014 as a 
Non-Executive Director.

Baroness Morgan had a long and 
successful career in Central 
Government, serving as Director 
of Government Relations at 10 
Downing Street from 2001 to 
2005. Prior to this, she was 
Political Secretary to the Prime 
Minister from 1997 to 2001. She 
was appointed Minister for 

Women and Equalities in 2001, 
being made a life peer in the same 
year. She previously served as a 
board member for the Olympic 
Delivery Authority, as Chair of 
Ofsted and as a member of the 
advisory committee of Virgin 
Group Holdings Limited.

External appointments
Baroness Morgan is Master of 
Fitzwilliam College, Cambridge, 
Chair of Royal Brompton and 
Harefield NHS Trust, an advisor 
to the board of the children’s 
charity ARK and a trustee of a 
number of charities. 

BOARD OF DIRECTORS KEY

COMMITTEE KEY:

A

R

Audit Committee

Remuneration Committee

N

E

Nomination Committee

Executive Committee

NA

R

Chair

SIMON TOWNSEND
Independent Non-Executive Director

Appointment date1
1 March 2019

Career and skills
Simon joined the Group on 
1 March 2019 as a Non-Executive 
Director. He became a member 
of the Audit, Remuneration and 
Nomination Committees on 
10 May 2019.

Simon has extensive experience 
in the UK hospitality industry, 
having worked for over 30 years 
in various sales, marketing, 
commercial and operational roles, 
serving from 2014 to 2020 as 
Chief Executive Officer of Ei 

Group plc, the owner and 
operator of over 4,000 public 
houses across England and Wales. 
Prior to joining Ei Group plc 
in 1999, he was previously with 
Whitbread PLC, Allied Domecq PLC, 
The Rank Group Plc and Marston, 
Thompson & Evershed PLC.

External appointments
Simon is a Director of The Elms 
(Colwall) Limited and a member 
of the advisory board of Women 
in Hospitality, Travel & Leisure 2020.

1.  Appointment date is the date of appointment as a Director of Countryside Properties 

PLC. Appointments to the Group prior to this date refer to Copthorn Holdings 
Limited, the ultimate parent company of the Group at the time.

73

Countryside Properties PLC Annual report 2020GovernanceExecutive Committee

IAIN MCPHERSON
Group Chief Executive

MIKE SCOTT
Group Chief Financial Officer

Full biography on page 72.

Full biography on page 72.

MIKE WOOLLISCROFT
Chief Executive,  
Partnerships South

Mike was appointed Chief 
Executive of the Partnerships 
South division on 1 January 2020.

Mike joined the Group in 
April 2014 to establish and lead 
the West London region of the 
Partnerships South division. In his 
role as Managing Director of the 
region, he led several mixed-use 
developments and strategic 
partnerships which have become 
industry reference points for 
good design and community 
development. Prior to joining 
Countryside, Mike was a Managing 
Director at Berkeley Group.

PHILLIP LYONS
Interim Chief Executive, 
Partnerships North

Phillip joined the Group 
as Chief Executive of the 
Housebuilding division on 
2 May 2017. 

Having trained as a quantity 
surveyor, Phillip was previously 
at Taylor Wimpey where he 
was most recently the Divisional 
Managing Director, London and 
South East. He has over 30 years’ 
industry experience and is 
responsible for all the Group’s 
housebuilding and strategic 
land activities.

From June 2020, Phillip has acted 
as interim Chief Executive of the 
Partnerships North division pending 
the appointment of the Chief 
Executives of the Partnerships 
North division and the 
Partnerships Midlands division with 
effect from January 2021.

PHIL CHAPMAN
Interim Chief Executive, 
Housebuilding

GARY WHITAKER
General Counsel and 
Company Secretary

NICK WORRALL
Group Chief People Officer

VICTORIA PRIOR
Managing Director,  
Corporate Affairs

Phil joined the Group in 
November 2019 to establish 
and lead as Managing Director of 
a new West region of the 
Housebuilding division and was 
appointed to his current role in 
June 2020 following Phillip Lyons’ 
move the Partnerships North 
division. He has more than 
30 years’ experience holding 
senior positions at Taylor Wimpey 
and more recently at Linden 
Homes where he was Divisional 
Managing Director responsible for 
its housebuilding operations 
across the south of England.

74

Gary was appointed General 
Counsel and Company Secretary 
on 19 November 2015.

Nick joined the Group as 
Group Chief People Officer 
in September 2014.

Nick previously held senior 
human resources positions for 
over 20 years in the retail, energy 
and financial services industries. 
Immediately prior to joining the 
Group, he was Human Resources 
Director for BrightHouse.

Gary joined the Group in March 
2015 having previously been the 
General Counsel and Company 
Secretary for 15 years at 
Xchanging plc, which specialised in 
technology and outsourcing. He 
trained as a solicitor with Norton 
Rose, and qualified into the 
corporate finance team, working 
in its London and Moscow offices. 
Prior to Norton Rose, he served 
an 11-year commission in the 
Royal Navy Fleet Air Arm. 

Victoria was appointed Managing 
Director, Corporate Affairs in 
March 2020.

Victoria joined the Group in 2015 
as Investors Relations & Strategy 
Director to lead on communicating 
the Group’s key messages to 
external stakeholders. Her promotion 
in March 2020 was to a newly 
created role to oversee investor 
relations, sustainability, brand 
and corporate communications.

Prior to joining the Group, 
Victoria was an Equity Analyst 
at JP Morgan Cazenove.

Countryside Properties PLC Annual report 2020IAN SUTCLIFFEGroup Chief ExecutiveBOARD VISIT TO ACTON 
SITE AND PARTNERSHIPS 
SOUTH’S WEST LONDON 
REGION

In February 2020, the Board visited Countryside’s 
Acton site to meet site personnel, view the sales 
office and walk the site. The day started with a 
presentation from the Regional Managing Director 
and Sales and Marketing Director and a visit to some 
of the show homes. The Board learnt about the 
different phases of regeneration at Acton, the critical 
need for very careful engagement with the 
community (especially during the early stages to 
assuage concerns about the impact of development 
on community ties) and lessons learnt as the 
different phases of development have progressed. 
Having had a tour of the site, led by the Regional 
Managing Director and the Site Manager, the Board 
visited the Community Centre set up as part of the 
Acton development. In the afternoon, the Board 
visited the regional office for West London, based in 
Ealing, and walked the office, met staff and received 
a presentation on the development of the region, its 
geographic coverage and sites. The Board then held 
its scheduled meeting in the Ealing office, which 
included presentations on the Group’s IT strategy 
and the planned financial transformation programme.

Acton, Ealing

Countryside Properties PLC Annual report 2020

75

GovernanceCorporate governance report

GOVERNANCE IN ACTION

The Board is responsible for maintaining a strong and 
effective system of governance throughout the Group.

At its meeting on 11 August 2020, the Board 
reviewed the feedback from the annual evaluation 
of the Board and its Committees, carried 
out with the assistance of Claire Howard 
Consultancies. More detail on the evaluation 
process is set out on page 79, but overall the 
Board concluded that it continues to function 
effectively, with good principles of governance 
and in line with the requirements of the Code, 
and provides effective leadership of the Group. 

SUMMARY OF MATTERS RESERVED 
FOR THE BOARD
The Board has a formal schedule of matters 
that are reserved for its decision. This includes 
the approval of half-year and full-year financial 
statements, changes to the Company’s capital 
structure and any significant investments, 
contracts, acquisitions, mergers and disposals. 
The Board last reviewed these reserved 
matters on 7 October 2020. Other specific 
responsibilities are delegated to the Board 
Committees, which operate within clearly 
defined terms of reference.

Full details of the schedule of matters 
reserved for decision by the Board and the 
responsibilities delegated to the Board 
Committees are on the Group’s website 
at investors.countrysideproperties.com.

The roles of the Chairman, the Group 
Chief Executive and the Senior Independent 
Non-Executive Director
The roles of the Chairman, the Group 
Chief Executive and the Senior Independent 
Non-Executive Director are clearly segregated. 
The division of responsibilities between them is 
set out in writing and was last reviewed by the 
Board on 7 October 2020. Full details of the 
roles and responsibilities of the Directors 
and the Company Secretary are set out on 
pages 77. 

DIRECTORS’ INDUCTIONS, TRAINING 
AND DEVELOPMENT
Countryside has a structured induction 
programme that is tailored for all newly 
appointed Directors. This includes, where 
appropriate, meetings with members of the 
Executive Committee and visits to the business 
divisions and their respective management 
teams in each of Countryside’s business sectors. 

THE ROLE OF THE BOARD AND 
ITS COMMITTEES 
The Board is collectively responsible for leading 
and directing the Group. It sets our corporate 
purpose, strategy, key policies and objectives, 
and the values and culture to achieve the long-term 
sustainability of the business, for the benefit of 
shareholders, customers, suppliers and the 
communities in which we operate. The Board 
also reviews and monitors the key risks and 
emerging risks that the Company faces, the risk 
appetite of the Company and the processes in 
operation to mitigate these. In discharging its 
responsibilities, the Board is supported by its 
management and specialist committees. Details 
on the role of the Board and its Committees 
can be found on pages 77 to 80. 

Each Committee works from terms of 
reference which are reviewed annually and 
are available on the Company’s website: 
investors.countrysideproperties.com. The most 
recent revision to the terms of reference for 
each Committee reflected substantial changes 
to give effect to the revised UK Corporate 
Governance Code 2018 (the “Code”). They 
were most recently reviewed and approved 
by the Board on 23 July 2020.

ADDITIONAL INFORMATION
The Directors’ Report (see pages 106 to 108), 
which forms part of this Corporate Governance 
Report, includes information on the impact on 
the Company as required by the Takeover 
Directive, and information required under the 
Disclosure and Transparency Rules.

BOARD COMPOSITION
As at the date of this report, the Board consists of 
seven Directors, being a Non-Executive Chairman, 
two Executive Directors and four independent 
Non-Executive Directors. Their names, 
responsibilities and other details are set out 
on pages 72 and 73. Following David Howell’s 
decision to step down from the Board during 
2021, the search for a new Chairman will 
commence during 2021.

As previously reported, Ian Sutcliffe stood 
down as Group Chief Executive at the end 
of 2019, and was replaced by Iain McPherson 
from 1 January 2020. Ian Sutcliffe’s employment 
by Countryside continued until 31 March 2020, 
during which time he was available to provide 
advice and guidance to the Board and 
Iain McPherson as required.

76

THE BOARD
Responsible for the overall conduct 
of the Group’s business including our 
long-term success; setting our values, 
standards and strategic objectives; 
reviewing our performance; and 
ensuring a regular dialogue with 
our shareholders.

Read more on pages 77 to 80

BOARD COMMITTEES
Delegated to by the Board and 
responsible for maintaining effective 
governance in the following areas: 
audit; remuneration; Board 
composition; succession planning; 
and corporate governance.

Full details of the Committees’ 
responsibilities and activities are 
detailed on the following page and 
in the Committee reports.

Read more on pages 77 to 105

EXECUTIVE COMMITTEES
Responsible for implementing 
strategic objectives and realising 
competitive business performance in 
line with established risk management 
frameworks, compliance policies, 
internal control systems and 
reporting requirements.

See Countryside’s website  
investors.countrysideproperties.com

Countryside Properties PLC Annual report 2020 
CHAIRMAN

SENIOR INDEPENDENT DIRECTOR

NON‑EXECUTIVE DIRECTORS

Role and responsibilities

Role and responsibilities

Role and responsibilities

•  Leads the Board and sets the cultural tone from the top 

•  Provides a sounding board to the Chairman 

•  Contribute to developing the Company’s strategy

•  Ensures high standards of corporate governance 

and open dialogue between Executive and 
Non-Executive Directors

•  Maintains a well-balanced and highly effective Board 
and ensures an annual review of its effectiveness

•  Ensures effective communication with shareholders

and appraises his performance

•  Acts as intermediary for other Directors if needed

•  Is available to respond to shareholder concerns when 
contact through the normal channels is inappropriate

•  Scrutinise and constructively challenge the 
performance of management in executing 
the strategy

•  Leads the search for a new Chairman, when necessary

GROUP CHIEF EXECUTIVE

•  Maintains an appropriate balance between the interests 

of stakeholders

COMPANY SECRETARY

•  Agrees the Group Chief Executive’s personal objectives

Role and responsibilities

•  Supports the Chairman and Group Chief Executive 

in fulfilling their duties

Role and responsibilities

•  Develops and implements strategy

•  Ensures well-balanced and effective executive 

leadership team

•  Leads the business within its agreed risk profile

•  Available to all Directors for advice and support

•  Maintains strong relations with investors and 

stakeholders

AUDIT COMMITTEE

NOMINATION COMMITTEE

REMUNERATION COMMITTEE

Role and responsibilities

Role and responsibilities

Role and responsibilities

•  Monitoring the integrity of the Group’s 

financial statements

•  Reviewing significant accounting and 

reporting judgements

•  Reviewing the effectiveness of the internal 

and external audit processes

•  Reviewing the Group’s procedures for detecting 

and preventing fraud and bribery and the 
governance of anti-money laundering systems 
and controls

•  Regularly reviewing the structure, size and 
composition of the Board and other senior 
roles and making recommendations to the 
Board with regard to any changes

•  Ensuring a formal, rigorous and transparent 

process is undertaken for the succession of the 
Board, its Committees and other senior roles

•  Ensuring effective measures are implemented 
across the Group to promote diversity of 
gender, social and ethnic backgrounds, and 
cognitive and personal strengths

•  Considering whether to set limits on the 
number and scale of other appointments 
that the Chair of the Board and other 
Non-Executive Directors may take

•  Recommending to the Board the Company’s 

policy on executive remuneration

•  Setting overarching principles and parameters 
and the governance framework of the Group’s 
Remuneration Policy

•  Determining the individual remuneration and 
benefits package of each of the Company’s 
Executive Directors and the Company Secretary

RISK MANAGEMENT COMMITTEE

HEALTH, SAFETY, ENVIRONMENT 
AND QUALITY COMMITTEE

EXECUTIVE COMMITTEE

Role and responsibilities

Role and responsibilities

Role and responsibilities

•  Monitoring and assessing the effectiveness of 

the Group’s risk and control processes

•  Co-ordinating the implementation by management 

of Group policies on risk and control

•  Overseeing the administration of the Group’s 

insurance arrangements, providing assurance to 
the Audit Committee that the Group’s internal 
control systems are being monitored and assessed

•  Determining the policy, objectives and targets 
for the Group’s health and safety compliance 
and performance

•  Ensuring adequate training and communication 
to achieve the Group’s health and safety objectives

•  Determining the policy, objectives and targets 
for the Group’s quality and environmental 
compliance and performance

•  Ensuring adequate training and communication 

to achieve the Group’s quality and 
environmental objectives

•  Identifying operational and strategic risks

•  Responsible for the ownership and control 

of specific risks

•  Establishing and managing the implementation 

of appropriate action plans

•  Supporting the Chief Executive in implementing 

the strategy

77

Countryside Properties PLC Annual report 2020Governance 
Corporate governance report continued

THE ROLE OF THE BOARD AND 
ITS COMMITTEES CONTINUED

DIRECTORS’ INDUCTIONS, TRAINING 
AND DEVELOPMENT CONTINUED
During the financial year under review, the 
Company has completed the induction of 
Iain McPherson to the role of Group Chief 
Executive. Iain has had a number of senior 
roles within Countryside, most recently as 
Divisional CEO of Partnerships South, and so 
his induction was tailored to the areas new to 
his role as Group Chief Executive and included:

•   meetings with the Chairman to discuss 

Board process; 

•   a comprehensive document pack, which 
included analyst and broker reports; 

•   a meeting with the Company Secretary 

on governance; 

•   a series of meetings with the Divisional Chief 

Executives of the Group; 

•   a series of meetings with Heads of key 
functions including Health & Safety, 
Environmental, Internal Audit, Customer 
Services, and People during which Group-
wide progress on initiatives, challenges and 
plans for the future were discussed; and 

•   meetings with the Company’s corporate 

lawyers and brokers, at which briefings were 
given on current shareholder issues and 
regulation, both generally and sector-specific. 

All Directors receive ongoing updates on the 
Company’s projects and activities and on legal 
and regulatory changes. In 2020 these included 
briefings on the Government reform of Building 
Regulations and planning, the establishment 
of the Government’s Building Safety Fund, 
the Company’s IT strategy, customer service 
and sustainability. 

Directors receive formal papers before each 
Board meeting, which enable them to make 
informed decisions on the issues under 
consideration. In addition to formal Board 
meetings, the Chairman maintained regular 
contact with the Group Chief Executive, the 
Group Chief Financial Officer and other senior 
executive management during 2020 to discuss 
specific issues. The Company Secretary acts as 
an advisor to the Board on matters concerning 
governance and ensures compliance with Board 
procedures. All Directors had access to the 
Company Secretary’s advice, which was sought 
from time to time during 2020. Directors may 
also take independent professional advice at 
the Company’s expense. In the event that any 
Director has concerns about the running of 
the Company, or a proposed action that 
cannot be resolved within the Board forum, 
these may be reflected in the Board minutes. 
The Company Secretary circulates minutes of 
each Board meeting following the meeting 
to allow such comments to be raised.

78

BOARD AND COMMITTEE ATTENDANCE
The number of Board and Committee meetings attended by each Director during the 
2020 financial year was as follows:

Audit
Committee

Remuneration
Committee

Nomination
Committee

Overall
attended

Board 1

Number of meetings held

David Howell

Ian Sutcliffe²

Iain McPherson²

Mike Scott

Amanda Burton³

Baroness Morgan

Douglas Hurt

Simon Townsend4

17

17/17

4/4

13/13

17/17

16/17 

17/17

17/17

17/17

4

—

—

—

—

4/4

4/4

4/4

3/4

7

7/7

—

—

—

7/7

7/7

7/7

6/7

3

3/3

—

—

—

3/3

3/3

3/3

3/3

100%

100%

100%

100%

97%

100%

100%

94%

1.  In addition to the Board’s schedule of ten meetings per year, a further seven meetings were convened to consider 

matters arising during the year including, inter alia, the retirement of Ian Sutcliffe and other governance related matters. 
The Board held a number of weekly Board meetings to discuss/approve operational matters in relation to Covid-19. 
These meetings are not included in the above table.

2.  Iain McPherson was appointed a Director and Group Chief Executive of the Company on 1 January 2020 in place of 

Ian Sutcliffe so the attendance table above reflects their respective periods of office as members of the Board.

3.  Amanda Burton was unable to attend one Board meeting due to urgent medical treatment. 

4.  Simon Townsend was unable to attend one Audit Committee meeting and one Remuneration Committee meeting 

which had been scheduled before his appointment due to prior commitments.

BOARD ANALYSIS (AS AT 30 SEPTEMBER 2020)

Composition

Length of tenure

14+
43+
29+

Gender diversity

Non-Executive 
Chairman 1

Executives 2

Non-Executives 4

>4 years 3

>3 years 0

>2 years 1

>1 year 2

<1 year 1

Female 29%

Male 71%

Countryside Properties PLC Annual report 202071
29
+
57
14
+
29
+
14
REVIEW OF BOARD EFFECTIVENESS
An externally facilitated Board evaluation is planned for next year, in accordance 
with the Code requirement for such a review every three years for FTSE 350 
companies. The 2020 evaluation, led by the Chairman and supported by the 
Company Secretary, was “hybrid” in nature: the initial written part of the 
process was administered internally, but the follow-up interviews and reporting 
were conducted and produced by Claire Howard Consultancies as follows:

•  Directors and the Company Secretary were asked to outline their 

thoughts and identify any key issues in relation to the Board and each 
of the Committees of which they are a member.

•  The Company Secretary produced a report, collating the responses of 
all Directors and the Company Secretary on a non-attributable basis.

•  The report was reviewed by the Chairman and the Company Secretary 
and shared with Claire Howard Consultancies and all Board members.

•  Claire Howard individually interviewed each Director and the 

Company Secretary, with a focus on any principal issues raised during 
the initial reporting process.

•  Claire Howard’s evaluation report was shared with the Chairman, the 

Company Secretary and each member of the Board.

•  The Senior Independent Director (“SID”) met with each Director and 
the Company Secretary to review the performance of the Chairman.

•  The SID fed back the results of his meetings to the Chairman in 
advance of a Board meeting on 11 August, at which the Board 
reviewed the findings of the 2020 evaluation process and agreed a 
series of actions designed to address the findings.

•  The Chairman subsequently discussed each individual Director’s 

performance with them on a one-to-one basis. 

The overall conclusion of the 2020 evaluation process was that the 
Board considers that it continues to function effectively, with good 
principles of governance and in line with the requirements of the Code, 
and provides effective leadership of the Group. 

The principal issues raised in the 2020 performance evaluation and the 
actions agreed to address them are set out in the following table.

BOARD AND COMMITTEE EVALUATION: PRINCIPAL ACTIONS AND PROGRESS

2019 evaluation –
recommendations included 

Improve focus on monitoring the 
implementation of the strategy

Actions taken during 2019/20

Until the UK lockdown in response to Covid-19 on 23 March 2020, the Board would review progress against 
specific strategic milestones at each meeting. The revised strategic plans were outlined in the announcement regarding 
the Group’s equity placing, on 23 July 2020, and were considered in more detail at the Board’s follow-up strategy 
day on 10 September 2020. 

Refine succession planning for the 
Executive and Non-Executive Directors

The Nomination Committee has spent considerable time during 2020 identifying candidates and developing succession 
plans for the Executive Directors and planning a sequenced succession for the Board’s Non-Executive Directors. 

2020 evaluation –
recommendations included 

Actions taken to date

Refine Non-Executive sponsorship 
roles to support key Company objectives 

The sponsorship roles of Non-Executive Directors have been reviewed, redefined to avoid the overlap 
of responsibilities and better aligned with their areas of personal expertise. 

Improve planning and oversight of the 
Board (and its Committees) rolling 
agenda to better prioritise the order 
and timing of the review of key topics

Review composition of each 
Board Committee

Review stakeholder engagement

Regular meetings of the Chairman, Group Chief Executive, Group Chief Financial Officer and Company Secretary 
have been scheduled to collectively review the planned annual calendar, to ensure it covers the necessary topics, 
in the right order and at the preferred frequency.

Save for the Chairman, who is not a member of the Audit Committee, all Directors are currently members 
(or Chairman) of all Committees. The Chairman has met with each Committee Chairman to obtain their views 
and the topic will be considered by the Nomination Committee and Board at their next scheduled meetings. 

Given the ever increasing importance of stakeholder engagement with the growing focus on matters such 
as regulation, remuneration, culture and sustainability, the Board’s engagement programme is being revitalised. 
We have already commenced a series of meetings between the Chairman and the Company’s principal 
shareholders, to hear their views and discuss alignment of interests with the Company’s strategy. 

79

Countryside Properties PLC Annual report 2020GovernanceCorporate governance report continued

THE ROLE OF THE BOARD AND ITS COMMITTEES CONTINUED
TENURE, ELECTION AND RE-APPOINTMENT OF DIRECTORS
A table setting out the dates of appointment and the tenure of the Chairman and Non-Executive Directors is shown below.

Date of 
appointment 

Date of 
re-appointment

Expiry date 
of current term

14 December 2015

14 December 2018

13 December 2021

17 December 2015

17 December 2018

16 December 2021

17 December 2015

17 December 2018

16 December 2021

1 January 2018

1 January 2021

31 December 2023

1 March 2019

Not applicable

28 February 2022

each Director’s current disclosures (where 
relevant) was last reviewed and approved by 
the Board at its meeting on 7 October 2020. 
In each such situation, the Director under 
consideration did not vote on the matter. 
The Board will continue to review the register 
of interests regularly to ensure that the 
authorisations, and any conditions attached to 
them, are appropriate for the relevant matter 
to remain authorised. The Company Secretary 
maintains a list of all authorisations granted to 
Directors, setting out the date of authorisation, 
its expiry and scope and any limitations 
imposed (as applicable).

BOARD DIVERSITY
The Board recognises that diversity, in all its 
dimensions, across an organisation, including at 
Board level, is important to support innovation, 
strategic development and operational efficiency. 
It takes very seriously its responsibility to comply 
with the recommendations of the Davies Report 
(as built on by the Hampton-Alexander Review), 
encouraging increased participation by women 
on boards, and of the Parker Review and its 
Report into the Ethnic Diversity of Boards. 
The proportion of women on the Countryside 
Board, which is two out of seven, is 
currently 29%. 

The Board Diversity Policy is reviewed 
annually, most recently at the 2 December 2020 
Board meeting.

It is the Board’s policy to recruit Board 
members based on skills and experience. The 
Board will keep its balance and composition 
under regular review and when so doing will 
take into account the recommendations of the 
above reports.

For details on Countryside’s broader policy on 
diversity across the Group, please refer to the 
Our People section, on pages 46 to 48.

SITE VISITS
All Directors visit Group operations (sites, 
factories, sales offices) on a regular basis 
to engage with employees and contractors 
in order to develop and maintain an 
understanding of the Countryside business. 
For 2020, a series of visits to different 
operations were planned but, due to social 
distancing restrictions caused by Covid-19, 
those plans have been severely constrained. 
Prior to the nationwide lockdown, the Board 
together has visited one development site 
(as outlined on page 75). 

MAJOR SHAREHOLDERS AS AT 20 NOVEMBER 2020

1. Aberdeen Standard Investments

2. Aviva Investors

3. Browning West LP

4. M&G Investment Management Ltd

5. Ruffer LLP

12.2%

10.0%

9.4%

6.6%

6.0%

Non-Executive Director

David Howell

Amanda Burton

Baroness Morgan

Douglas Hurt

Simon Townsend

The Board, having reviewed the findings 
of the 2020 Board and Committee evaluation, 
approved the re-appointment of the Chairman 
and the Non-Executive Directors in their 
current roles. With regard to the re-appointment 
of David Howell as Non-Executive Chairman, 
the Board also considered the feedback from 
Douglas Hurt (as Senior Independent Director), 
following his private meetings with each of 
the Executive Directors and Amanda Burton, 
Baroness Morgan and Simon Townsend to 
review the performance of the Chairman 
during 2020.

All Non-Executive Director appointments may 
be terminated by either party upon three months’ 
(or in the case of David Howell, six months’) 
written notice, or by shareholder vote at the 
Annual General Meeting. The Non-Executive 
Directors do not have any entitlement to 
compensation if their office is terminated. Full 
details of the remuneration of the Non-Executive 
Directors are on page 98 of this document 
in the Directors’ Remuneration Report. 

Under the Articles of Association, all 
Directors are subject to re-election at the 
AGM at intervals of no more than three years. 
In line with the Code, all Directors will be put 
forward for re-election at the 2021 AGM. The 
Board believes that each of the Directors 
makes a valuable contribution to Countryside 
and supports their election and re-election in 
each case.

DIRECTORS’ INTERESTS
Under Countryside’s Articles of Association, 
the Board may authorise any actual or potential 
conflicts of interest for Directors. Each 
Director provides the Company Secretary 
with information about any actual or potential 
interests that may conflict with those of 
Countryside. These might include other 
directorships and any other potential interests 
that each thinks may cause a conflict requiring 
prior Board authorisation. If the circumstances 
of any of these disclosed interests change, the 
relevant Director must update the Company 
Secretary promptly. The register setting out 

80

Countryside Properties PLC Annual report 2020Governance

WHAT THE BOARD 
DID IN 2020

During the year ended 30 September 2020, in addition to the usual 
programme of scheduled matters and approvals required by the Code, 
the Board undertook a number of additional activities including significant 
discussions, transactions and appointments, including:

Modular Build Factory

Site procedures

FINANCIAL PERFORMANCE AND RISK MANAGEMENT
•  Regularly monitored the financial performance of the 
Group and challenged management where appropriate

•  Reviewed and challenged the Group’s five-year plan and 

2020 and 2021 budgets presented by management

•  Following recommendations from the Audit Committee, 

approved the Group’s half-year and full-year results 
announcements and Viability Statement

•  Reviewed the Group’s Finance Transformation programme, 

including enhancements to IT

•  Reviewed the Group’s defence strategy, including receiving 

presentations from the Group’s advisors

OPERATIONAL PERFORMANCE
•  Reviewed the fire safety of multi-occupancy buildings built 

in the past by the Group

•  Received a number of presentations on the progress of the 
Group’s Culture Transformation programme in advance 
of agreeing our purpose, and considered plans for new 
corporate values

SIGNIFICANT TRANSACTIONS
•  Following discussion with management and advisors, 

and after taking soundings from the Group’s shareholders, 
approved the placing of £250m of additional equity in 
July 2020

•  Approved transactions to underpin the Group’s future 

growth strategy, including a second modular panel factory, 
new office space and the establishment of three new 
regional businesses

•  Following presentations from divisional management teams, 
approved a number of large developments requiring Board 
approval under the Group’s delegated authority limits

COVID-19 RESPONSE
•  From mid-March to mid-July 2020, the Board met remotely 
on a weekly basis to discuss and approve urgent operational 
and financial matters arising from Covid-19

•  Approved the Group’s participation in the Bank of England’s 

Covid Corporate Financing Facility and changes to the 
covenants in relation to the existing revolving credit facility

•  Decision not to call for funds under the Government’s 

•  Received a detailed presentation on the Group’s plans 

Coronavirus Job Retention Scheme

for sustainability 

•  Pre-Covid-19, undertook a site visit with divisional 

management in Partnerships South

81

Countryside Properties PLC Annual report 2020GovernanceCorporate governance report continued

CONSIDERING 
STAKEHOLDERS 
IN BOARD 
DECISION MAKING

As in previous years, the Board has concluded 
that its key stakeholders are its business partners 
(such as the housing associations and local 
authorities that we work with), our employees, 
our suppliers, our investors, the communities 
in which we operate, our customers and the 
Government and regulators. On pages 30 to 
33 (Stakeholder Engagement) we set out our 
Section 172 statement and detail the full 
range of ways in which we engage with 
our stakeholders, the feedback we obtain 
and the Group’s response to such engagement. 
In this part of the report we describe how 
such stakeholder engagement has informed 
the Board’s thinking and decision making 
in relation to its strategy and oversight 
of the Group’s operations. 

BUSINESS PARTNERS
A key part of the Board’s strategy is a 
focus on mixed-tenure delivery. To 
implement this strategy, the Company has 
engaged in an extensive programme of 
engagement with housing associations, PRS 
providers and local authorities, the results 
of which are communicated to the Board 
via regular reports from the Group Chief 
Executive and other members of senior 
management. During 2020 the Board has 
reviewed and approved a series of new 
framework agreements, with new 
partners, to diversify and so strengthen the 
resilience of Countryside’s mixed-tenure 
model. The Board also receives copies of 
pertinent Home Builders Federation and 
NHBC reports which help to inform the 
Board about the state of the homebuilding 
market, which in turn informs its 
deliberation of Group strategy. 

82

EMPLOYEES
As well as receiving key employee data at 
regular Board and Committee meetings, 
the Board’s programme normally involves 
a series of visits to sites and offices to 
meet and engage with employees and 
other elements of the workforce. Given 
the restrictions caused by Covid-19, this 
programme has been severely constrained 
for much of the last 12 months, and so a 
greater emphasis has had to be placed on 
feedback from employees obtained by 
surveys and remote engagement sessions 
with management. During 2019, Baroness 
Morgan was appointed as the “employee 
voice” to represent the interests of the 
workforce on the Board. Baroness 
Morgan has accompanied the Group’s 
Chief People Officer to various employee 
engagement sessions (such as “meet the 
Chief Executive” breakfast meetings) and 
fed back their input to the Board at regular 
meetings. The key form of employee 
engagement during the last 12 months 
has been the work carried out to develop 
the Company’s values, approved by the 
Board at its meeting on 7 October 2020, 
and as set out in more detail on pages 49. 
A key focus for the Board going forward 
will be monitoring compliance with the 
values and ensuring alignment with the 
Company’s strategy. 

SUPPLIERS 
The Group Chief Executive provides a 
report to each Board meeting outlining 
the key factors relating to the supply chain. 
Maintaining strong and stable relationships 
with key suppliers is always critical but has 
been even more so during the periods 
of lockdown imposed by Government 
during 2020. Between 25 March and 
11 May, the Group’s sites had to be closed, 
which required careful co-ordination with 
all of the Group’s stakeholders. The Board 
recognised the critical importance of 

maintaining strong relations with the 
Group’s suppliers to ensure a swift 
recommencement of operations once 
restrictions were lifted. Consequently, the 
Board directed that all steps were taken 
to support existing suppliers through 
dialogue, improved transparency of future 
requirements, maintenance of commercial 
terms and a focus on sub-contractor safety 
as Countryside sites re-opened. During the 
summer of 2020, the Group’s Procurement 
Director conducted a survey of the principal 
suppliers, including their assessment of 
Countryside’s reaction to the lockdown, 
the results of which were circulated to the 
Board which noted and approved various 
actions to address the findings of the survey. 

COMMUNITIES
The critical importance of interacting with 
the local community to take their views 
fully into account is set out on page 32. 
Recognising the impact of the restrictions 
put in place to mitigate the effects of the 
Covid-19 pandemic, the Board approved 
the creation of a £1m Communities Fund 
(see case study on page 7). 

CUSTOMERS
The Board receives regular reports 
on customer service matters, including 
customer satisfaction assessment ratings 
at regional and national levels. Recognising 
that delivering high quality product with 
a superior level of customer satisfaction 
enhances the Group’s reputation, the Board 
introduced customer service as key metric 
of the employee bonus structure. We are 
pleased to report that the Company 
achieved a five-star Recommend a Friend 
score for the first time in 2020.

GOVERNMENT AND REGULATORS
The Board recognises that the Company’s 
timely adoption of changes to Government 
policy and regulation is critical. As part of 
the Group’s strategy, the Board endorsed a 
revised senior management structure with 
Directors with Group-wide responsibilities 
to ensure consistency of compliance with 
regulatory change in key areas such as 
construction and fire risk, sustainability, 
health & safety and reforms to the 
leasehold housing tenure. The Board 
receives regular updates from management 
and its advisors on key topics such as fire 
risk, building regulation and leasehold 
reform, which are used to set Group policy 
for the management of such issues. For 
more information on the steps taken by 
the Company in such areas, see page 64. 

Countryside Properties PLC Annual report 2020Report of the Audit Committee

AUDIT COMMITTEE
COMMITTEE CHAIR
Douglas Hurt

OTHER MEMBERS
Amanda Burton, Baroness Morgan, Simon Townsend

MEETINGS HELD
4

Role and responsibilities of the Audit Committee
•  Monitoring the integrity of the Group’s financial 

statements and formal announcements

•   Reviewing significant accounting and 

reporting judgements

•   Monitoring and reviewing the effectiveness 

of the Group’s Internal Audit function

•   Making recommendations in relation to the 
appointment, re-appointment and removal 
of the external auditor

•   Monitoring and reviewing the effectiveness 

of the Group’s external audit 

•  Monitoring auditor independence

•  Developing and implementing policy on non-audit 

services provided by the external auditor

•   Monitoring the Group’s risk management 

framework and key internal controls

•  Reviewing the Group’s procedures for detecting and 
preventing fraud, bribery and the governance of 
anti-money laundering systems and controls

The Committee’s terms of reference 
are on Countryside’s website at: 
investors.countrysideproperties.com/governance.

Areas of focus in 2020
•  Reviewing the key judgements and estimates 

relating to the Group’s interim and full-year results

•  Assessing the going concern basis for the financial 

statements and Viability Statement

•  Reviewing the carrying value of goodwill and brand 
intangible assets, particularly in light of the closure 
of the Millgate business, and the transfer of its 
developments to the Housebuilding West region, 
and the appropriateness of the related disclosures

•  Reviewing the carrying value of inventory in light 

of the market conditions caused by the 
Covid-19 pandemic

•  Reviewing the appropriate treatment of items 
including the capitalisation of overheads in light 
of site closures due to Covid-19

•  Considering the progress of the CMA investigation 
into leasehold properties and the impact on disclosure

•  Considering the Group’s review into the fire safety 
of historical construction of buildings over 18m 
and the impact on disclosure

•  Reviewing the appointment of PwC as the 

Group’s auditor

•  Considering applicable taxation and 

accounting matters

COMMITTEE ATTENDANCE
The number of Committee meetings attended by each member during the 2020 
financial year was as follows: 

Number of meetings held

Douglas Hurt

Amanda Burton

Baroness Morgan

Simon Townsend¹

Audit
Committee

Overall
attendance

4

4/4

4/4

4/4

3/4

100%

100%

100%

75%

1.  Simon Townsend was unable to attend one Audit Committee meeting which had been scheduled before his 

appointment due to prior commitments.

DEAR SHAREHOLDERS,
During the year, the Committee continued in its oversight role on behalf of the Board, 
protecting the interests of shareholders by monitoring the Group’s risk management and 
internal control framework, financial management, the integrity of published financial 
information and the preparation and compliance of the Company’s Annual Report. It also 
monitored the effectiveness of the internal and external audit processes.

The Committee set the scope of internal audit activity for the 2020 financial year and 
reviewed the findings of audits performed during the year. Following the appointment 
of a Director of Audit and Risk Assurance in 2019, the work to further strengthen and 
improve internal audit continues, including through further internal appointments and the 
engagement of BDO to assist internal audit on reviews requiring particular expertise (such 
as GDPR). Together, the Committee views these changes as materially strengthening and 
improving the quality of internal audit and oversight of the risk assurance function. 

The Committee ensured that management has implemented all recommendations for 
internal control improvements on a timely basis. The Committee continues to monitor 
the integrity of the Group’s financial statements, including the key judgements and estimates 
made by management. It also scrutinised the scope, performance and effectiveness of 
the external audit process. 

In addition, management and the internal and external auditors provided the Committee 
with a number of supplementary reports. The Committee met both the internal and 
external auditors regularly without management being present. I have also discussed 
various matters with the Group Chief Financial Officer and Company Secretary in 
relation to issues relevant to the Committee’s work.

Douglas Hurt
Chair of the Audit Committee
2 December 2020

83

Countryside Properties PLC Annual report 2020GovernanceReport of the Audit Committee continued

COMPOSITION
During 2020, the composition of the 
Committee complied with the Code. 
Throughout the period it has comprised 
at least three independent Non-Executive 
Directors: Douglas Hurt, Amanda Burton, 
Baroness Morgan and Simon Townsend. The 
Board considers Douglas Hurt, the Chairman, 
to have recent and relevant financial experience 
of working with financial and accounting 
matters. The Committee maintains a formal 
agenda for each year to ensure it complies 
with the requirements of the Code. It met 
four times during the year. 

INTERNAL CONTROLS
The Committee assisted the Board by regularly 
reviewing the operation and effectiveness of 
the Group’s internal controls. The internal control 
system is designed to manage, rather than 
eliminate, the risk of failure to achieve business 
objectives. It can only provide reasonable, and 
not absolute, assurance against material errors, 
losses or fraud. The Committee also provides 
assurance to the Board that appropriate 
systems are in place to identify, assess and 
manage key risks. 

We monitor and maintain the financial 
reporting process and control system 
(including the preparation of the consolidated 
financial statements) through internal control 
frameworks. These address key financial 
reporting risks, including risks arising from 
changes in the business or accounting 
standards. We use self-certification and 
independent testing of the controls to 
assess effectiveness.

WHISTLEBLOWING
The Group’s whistleblowing processes were 
thoroughly reviewed during 2020, to ensure 
that the appointment of a new independent 
external service provider during 2019 was 
working effectively. An awareness programme 
is implemented annually, most recently during 
September 2020, to educate and inform all 
Countryside employees and sub-contractors of 
the whistleblowing facilities and the confidential 
treatment of any information provided. Where 
necessary, the awareness programme is run in 
a number of languages to try to ensure that it 
most effectively reaches all those working for 
Countryside across the Group. All cases of 
whistleblowing are appropriately investigated, 
with the results reported to the Committee. 
Having reviewed the whistleblowing procedures 
across the Countryside Group during 2020, 
the Committee is satisfied that the policy and 
its administration remain effective.

RISK MANAGEMENT
The successful management of risk is critical 
to achieving Countryside’s strategic objectives. 
The Board has delegated responsibility for 

84

reviewing and maintaining effective internal 
control over risk management systems and 
internal financial controls to the Committee. 
Day-to-day management of the Group’s risk 
management framework has in turn been 
delegated to the Risk Management Committee. 
The Group’s management of risk and the role 
and membership of the Risk Management 
Committee are detailed on pages 62 to 69.

At each Risk Management Committee meeting 
management discusses the key risks and any 
emerging risks and the mitigating action plans 
in place for each. Any changes to the Group’s 
risk register are in turn presented for review 
by the Committee. The Committee has 
monitored the Group’s risk management and 
internal control systems throughout the year 
and reviews the entire Group risk register 
annually, with the last review occurring on 
16 July 2020. 

In managing risk, the Committee analyses the 
nature and extent of risks and considers their 
likelihood and impact, both on an inherent 
and a residual basis, after taking account of 
mitigating controls. This enables the Committee 
to determine how we should manage each risk 
to achieve our strategic objectives. 

The Group’s key risk management procedures 
have been in place throughout 2019/20 and up 
to the date of approval of this Annual Report.

OVERVIEW OF THE RISK 
MANAGEMENT PROCESS 
INTERNAL CONTROL 
The Group’s key internal control 
procedures include:

•  a review of the Group’s strategy and 

the performance of principal subsidiaries. 
This involves a comprehensive system of 
reporting based on variances to annual 
budgets, key performance indicators and 
regular forecasting;

•  clearly defined procedures for the approval, 

set-up and running of joint ventures;

•  a quarterly business review for each business 
division. This covers financial performance, a 
detailed range of strategic risks, opportunities 
and KPI metrics which measure the overall 
performance of the business sector. This 
process also identifies key operational 
issues and the actions required to address 
any deficiencies;

•  well-defined Group policies and processes, 
communicated through the Group Financial 
Reporting Procedures Manual and the intranet;

•  a defined process governing the approval 

of capital expenditure;

•  a defined organisational structure with 

appropriate delegation of authority across 
all levels of the organisation;

•  formal authorisation procedures for all 

investments, with clear guidelines on appraisal 
techniques and success criteria; and

•  formal authorisation procedures for all 

significant contracts, including land purchases 
and sales, with clear guidelines on success 
criteria and contracting practices.

On behalf of the Board, the Committee 
has conducted an annual review of the 
effectiveness of the Group’s internal control 
systems for 2020 and the period prior to 
approval of this Annual Report. 

The Committee Chair reported its findings to 
the Board at the 23 July 2020 Board meeting. 
The review considered all material controls in 
accordance with Financial Reporting Council 
guidance. Following this review, no significant 
weaknesses or failings were identified. 
Management is addressing noted improvement 
areas. The Board and the Committee will 
continue to monitor and review the internal 
control environment.

FAIR, BALANCED AND 
UNDERSTANDABLE
At the request of the Board, the Committee 
considered whether the 2020 Annual Report 
was fair, balanced and understandable and 
whether it provided the necessary information 
for shareholders to assess the Group’s 
performance, business model and strategy. 
The Committee took into account its own 
knowledge of the Group, its strategy and 
performance during the year. Further 
comprehensive reviews were undertaken 
at different levels in the Group to ensure 
consistency and overall balance. The Committee 
also took into account a similar detailed 
review undertaken by senior management 
and the results of the external audit. 

Before the publication of both the interim and 
full-year results for the Group, the Committee 
undertook a detailed assessment of the 
appropriateness of the Group’s use of the 
going concern basis in preparing the financial 
statements. For further information about 
going concern, please refer to the Directors’ 
Report on pages 106 to 108.

Shortly before publication of the full-year 
financial results for 2020, the Committee 
undertook a detailed assessment of the 
Viability Statement. It recommended to the 
Board that the Directors can have a reasonable 
expectation that the Company will be able 
to continue in operation and meet its liabilities 
as they fall due over the three-year period 
of their assessment. For the detailed Viability 
Statement, please refer to our Risk section 
on page 65 of the Strategic Report.

Countryside Properties PLC Annual report 2020its objectivity and independence. In order to 
comply with the Revised Ethical Standard for 
Auditors, the Committee considered and 
approved revisions to the Group’s policy for 
auditor independence and the provision of 
non-audit services at its meetings on 7 May 2020. 

The revised policy removes the concept of 
“prohibited” service and lists selective “permitted” 
non-audit services. It also introduces the 
requirement that the Committee shall satisfy 
itself that an objective, reasonable and informed 
third party would conclude from the annual 
audit budget that it is probable that the 
independence of the external auditor would 
not be compromised (the “objective test”). 

The Committee is responsible for approving 
all non-audit services provided by the external 
auditor. The Group Chief Financial Officer 
holds authority to approve non-audit services 
on the “permitted list”, where the services are 
considered to be clearly trivial (defined as those 
with a fee of less than £50,000). Where the 
services are not clearly trivial, or where the 
cumulative fee in the financial year exceeds 
£100,000, pre-approval is required from the 
Committee. Fees for non-audit services are 
capped at 70% of the average audit fee for 
the last three financial years, subject at all 
times to the “objective test”.

ANNUAL EVALUATION OF AUDIT 
COMMITTEE PERFORMANCE
As part of the broader evaluation process, 
supported by Claire Howard Consultancies, 
the Committee reviewed its effectiveness 
during 2019/20. This considered areas including: 

•  its composition;

•  its effectiveness in reviewing the work 
of the internal and external auditors;

•  its effectiveness in reviewing the Group’s 

internal control systems; 

•  the quality of reporting; and

•  the management of risk. 

No significant issues were raised and the 
Committee concluded that it continues 
to operate effectively.

OVERVIEW OF THE RISK 
MANAGEMENT PROCESS 
CONTINUED
INTERNAL AUDIT
The work performed by the Director of Audit 
and Risk Assurance and his internal audit team, 
assisted where necessary by BDO, focused on 
the areas determined by the Committee as of 
greatest risk to the Group. These included 
those matters identified through the risk 
management framework and any significant 
change projects occurring within the business. 

The objective of internal audit is to give 
the Committee independent assurance over 
financial, operational and compliance controls, 
and to assist the Committee in assessing the 
effectiveness of internal controls. The Director 
of Audit and Risk Assurance reports to the 
Chair of the Audit Committee.

The Executive Committee and the Committee 
review all significant internal audit reports, and 
all reports are made available to the external 
auditor. During the year, the Committee 
approved the internal audit plan, reviewed 
the findings from audits and monitored the 
follow-up of actions identified in those audits.

OVERSIGHT OF THE EXTERNAL AUDIT
Following a tender process, 
PricewaterhouseCoopers LLP (“PwC”) 
was appointed as external auditor in 2016 
and its re-appointment was approved by 
shareholders at the 2020 AGM. The Company 
continues to comply with the requirements 
of The Statutory Audit Services for Large 
Companies Market Investigation (Mandatory use 
of competitive Tender Processes and Audit 
Responsibilities) Order 2014 for the financial 
year under review.

PwC’s last audit of the Group will take place 
for the financial year ending 30 September 
2021. The Company will commence a tender 
process for the audit of the year ending 30 
September 2022 with the successful auditor 

being appointed prior to 30 September 2021. 
Having regard to the Financial Reporting 
Council’s guidance to audit committees on 
audit tenders, a variety of firms will be chosen 
to participate in the tender. Given its length of 
tenure, PwC will not be invited to participate in 
the tender process.

The Committee’s oversight of the external 
audit includes reviewing and approving the 
annual audit plan and planned procedures for 
the Half Year Report. In reviewing the plans, 
the Committee discusses and challenges the 
auditor’s assessment of materiality and those 
financial reporting risk areas most likely to give 
rise to material error. In addition, the Committee 
approved PwC’s fee for the 2020 audit.

PwC has confirmed to the Committee its 
independence in accordance with ethical 
standards and that it has maintained 
appropriate internal safeguards to ensure 
its independence and objectivity.

The Committee assesses the effectiveness 
of the external audit process annually with 
the auditor and the Group’s management. 
Regular private meetings are held between the 
Committee and PwC without management 
present to discuss the auditor’s assessment of 
business risks and management’s activities with 
regard to those risks, the transparency and 
openness of interactions with management and 
confirmation that there has been no restriction 
in scope placed on them.

NON-AUDIT SERVICES POLICY 
The total fees paid to PwC during the year is 
set out in the table below. PwC undertook its 
standard independence procedures in relation 
to each of these assignments to maintain its 
independence and objectivity. The Committee 
received a report at each meeting describing 
the extent of the services provided by PwC.

The award of non-audit services to the Group’s 
external auditor is subject to controls (agreed 
by the Committee) to monitor and maintain 

During the year the Group obtained the following services from the Group’s auditors:

Fees payable to the Group’s auditors for the audit of parent 
and consolidated financial statements

Fees payable to the Group’s auditors for other services: 

– Audit of subsidiary companies

– Audit of joint ventures

– Audit-related services

Total

2020
£m

20191 
£m

0.4

0.5

0.1

0.2

1.2

0.2

0.5

0.1

0.1

0.9

1.   Fees payable to the Group’s auditors for the audit of subsidiary companies in 2019 were previously presented as £0.3m. This has 

been increased to £0.5m in the table above to reflect additional fees agreed after the date of signing the 2019 Group financial statements.

85

Countryside Properties PLC Annual report 2020GovernanceReport of the Audit Committee continued

Areas of significant judgement considered by the Audit Committee in 2020

The Committee considered the following matters in respect of the Group’s financial statements, based upon its interaction with management 
and the external auditor during the year. The Committee was satisfied with how each of the significant matters considered was addressed.

Significant matters considered

Our response to these matters

GOING CONCERN 
BASIS FOR THE 
FINANCIAL 
STATEMENTS 
AND VIABILITY 
STATEMENT

Due to the significant uncertainty arising from the Covid-19 pandemic, management performed detailed reviews at both the 
half year and full year to determine if adopting the going concern basis for preparing the financial statements was appropriate, 
testing the Group’s liquidity and banking covenant compliance in a range of scenarios. 

The Viability Statement testing was based on the latest available three-year forecast. To ensure that the financial position of the 
Group was robust, management performed downside sensitivity testing, including modelling further Government-mandated 
lockdowns, by applying a range of overlays reflecting reduced sales rates and average selling prices, a reduction in land sales 
and reduced affordable housing sales. This review also included operational inefficiencies and enhanced cost inflation. 
Each of the above overlays was based on management’s assumption of a reasonable downside outcome.

CARRYING VALUE 
OF INTANGIBLE 
ASSETS

The value of goodwill and other acquired intangible assets is material to the Group’s balance sheet. Whilst the carrying 
value of goodwill is assessed for impairment each year, management identified the reduction in revenues associated with 
the Covid-19 pandemic and the closure of the Millgate region to be triggering events for a full impairment review of 
associated intangible assets.

Management assessed whether the Millgate cash generating unit would continue to exist following the reorganisation 
of the business and concluded that separable cash flows could only be identified for a period of three years. As a result, 
the carrying value of goodwill could not be supported.

Management intends to continue to develop under the Millgate brand on large developments with the potential for 
co-branding. As such, the value of the brand could be supported, but only with a reduced useful economic life of five years.

CARRYING VALUE 
OF INVENTORY

Inventory is material to the Group’s balance sheet. There is a risk that the carrying value will exceed its net realisable value, 
particularly in challenging market conditions caused by the Covid-19 pandemic. 

Management regularly reviews the carrying value of all sites under development and of other inventory such as 
undeveloped land. These reviews consider the latest cash flow forecasts for the relevant development or land parcel and 
comparable market valuations for land where applicable.

In light of the Covid-19 pandemic, additional comfort was sought at both the half year and full year to determine that the 
Group’s inventory balance was supportable in a range of downside scenarios. Based on trading at the time of the reviews 
and given the uncertain outlook, no Group-wide inventory impairment was proposed at the half year or full year.

CAPITALISATION 
OF OVERHEADS

The Countryside Group accounting policy allows the capitalisation into inventory of direct site labour costs, including site 
supervision, and a portion of overheads deemed to be directly attributable to site-specific work.

In response to the Government-imposed lockdown triggered by the Covid-19 pandemic, Countryside announced the 
temporary cessation of its operations on 25 March 2020 and a large number of staff were placed on paid leave. Sites 
started to re-open for production from 11 May 2020 with social distancing measures in place. Management considered 
whether site-related overheads should be capitalised into inventory during the Covid-19-related lockdown and the period 
following lockdown of reduced site productivity levels due to social distancing. 

The Audit Committee reviewed and challenged management’s assessment of forecast cash flows and the sensitivity assumptions applied. The 

Committee also considered the Group’s financing facilities and future funding plans. Based on these reviews, the Committee confirmed it continued 

to be appropriate to adopt the going concern basis of accounting in preparing the interim and full-year financial statements and approved the Viability 

Statement. For further information see page 65 of this Annual Report.

The external auditor reported on the going concern basis for the financial statements at both the half-year review and again at the final audit.

The Audit Committee reviewed and challenged management’s assumptions in relation to the carrying value of Millgate goodwill and brand assets.

The external auditor also reported on the appropriateness of the assumptions applied in modelling the future cash flows associated with the Millgate brand.

The Audit Committee is satisfied that the impairment of the Millgate goodwill and reduction in useful economic life of the brand asset, together 

with the associated disclosures, are appropriate.

The Audit Committee reviewed and challenged management’s assumptions in relation to the carrying value of inventory.

The external auditor reported on the methodology and assumptions applied in assessing the carrying values.

The Audit Committee is satisfied with the conclusion that no Group-wide impairment of inventory was required.

The Audit Committee considered management’s assessment of the treatment of overheads during and post the Covid-19 lockdown and was satisfied 

that £10.4m of overheads incurred during the period for which sites remained closed should be charged to the income statement as they did not 

progress sites or contracts towards completion. The Audit Committee also concurred that in the period post lockdown when site activity restarted 

it was appropriate to recommence the capitalisation of overheads to the extent that the costs contributed towards site and contract completion, 

even if more slowly than expected.

On 4 September 2020 the Competition & Markets Authority (“CMA”) announced it had opened a case against 
Countryside and three other housing developers in relation to possible breaches of consumer protection law in the 
residential leasehold sector. 

Having reviewed and discussed management’s assessment of the status of the ongoing CMA investigation, the Audit Committee concurred with 

management’s assessment that as the investigation has not concluded, any potential remedy remains unknown. As such, the Committee agreed that 

no provision was required and disclosure as a contingent liability was appropriate. See Note 32 to the financial statements.

The Group appointed Ashton Fire to conduct a review of the fire safety of multi-occupancy buildings of over 11m in height 
that it had constructed in the prior 15 years. The review did not identify any buildings which posed a high risk of fire.

The Audit Committee considered the detail of the claims made against the Group and management’s assessment of the likelihood of material 

remedial action needing to be taken. This included a review of the adequacy of the insurance policies in place.

A number of claims have been made against the Group by parties including resident management companies which allege 
that fire safety regulations were not met at the time of build, or that the buildings have other defects which require remediation.

Management has assessed the need to make a provision to cover the cost of any potential remediation, legal costs and 
insurance excess costs and concluded that the likelihood, timing and extent of such provisions is not sufficiently certain 
to require a provision to be made. Management has included disclosure of these matters in the financial statements 
in Note 32 Contingent Liabilities. 

The Committee concurred with management’s view that the position is currently uncertain and with disclosure as a contingent liability.

COMPETITION 
AND MARKETS 
AUTHORITY 
INVESTIGATION

REVIEW OF FIRE 
SAFETY OF 
HISTORICAL 
MULTI-
OCCUPANCY 
BUILDINGS

86

Countryside Properties PLC Annual report 2020Areas of significant judgement considered by the Audit Committee in 2020

The Committee considered the following matters in respect of the Group’s financial statements, based upon its interaction with management 

and the external auditor during the year. The Committee was satisfied with how each of the significant matters considered was addressed.

FINANCIAL 

STATEMENTS 

AND VIABILITY 

STATEMENT

GOING CONCERN 

Due to the significant uncertainty arising from the Covid-19 pandemic, management performed detailed reviews at both the 

BASIS FOR THE 

half year and full year to determine if adopting the going concern basis for preparing the financial statements was appropriate, 

testing the Group’s liquidity and banking covenant compliance in a range of scenarios. 

The Viability Statement testing was based on the latest available three-year forecast. To ensure that the financial position of the 

Group was robust, management performed downside sensitivity testing, including modelling further Government-mandated 

lockdowns, by applying a range of overlays reflecting reduced sales rates and average selling prices, a reduction in land sales 

and reduced affordable housing sales. This review also included operational inefficiencies and enhanced cost inflation. 

Each of the above overlays was based on management’s assumption of a reasonable downside outcome.

CARRYING VALUE 

The value of goodwill and other acquired intangible assets is material to the Group’s balance sheet. Whilst the carrying 

OF INTANGIBLE 

value of goodwill is assessed for impairment each year, management identified the reduction in revenues associated with 

ASSETS

the Covid-19 pandemic and the closure of the Millgate region to be triggering events for a full impairment review of 

associated intangible assets.

Management assessed whether the Millgate cash generating unit would continue to exist following the reorganisation 

of the business and concluded that separable cash flows could only be identified for a period of three years. As a result, 

the carrying value of goodwill could not be supported.

Management intends to continue to develop under the Millgate brand on large developments with the potential for 

co-branding. As such, the value of the brand could be supported, but only with a reduced useful economic life of five years.

OF INVENTORY

particularly in challenging market conditions caused by the Covid-19 pandemic. 

Management regularly reviews the carrying value of all sites under development and of other inventory such as 

undeveloped land. These reviews consider the latest cash flow forecasts for the relevant development or land parcel and 

comparable market valuations for land where applicable.

In light of the Covid-19 pandemic, additional comfort was sought at both the half year and full year to determine that the 

Group’s inventory balance was supportable in a range of downside scenarios. Based on trading at the time of the reviews 

and given the uncertain outlook, no Group-wide inventory impairment was proposed at the half year or full year.

CAPITALISATION 

The Countryside Group accounting policy allows the capitalisation into inventory of direct site labour costs, including site 

OF OVERHEADS

supervision, and a portion of overheads deemed to be directly attributable to site-specific work.

In response to the Government-imposed lockdown triggered by the Covid-19 pandemic, Countryside announced the 

temporary cessation of its operations on 25 March 2020 and a large number of staff were placed on paid leave. Sites 

started to re-open for production from 11 May 2020 with social distancing measures in place. Management considered 

whether site-related overheads should be capitalised into inventory during the Covid-19-related lockdown and the period 

following lockdown of reduced site productivity levels due to social distancing. 

Significant matters considered

Our response to these matters

The Audit Committee reviewed and challenged management’s assessment of forecast cash flows and the sensitivity assumptions applied. The 
Committee also considered the Group’s financing facilities and future funding plans. Based on these reviews, the Committee confirmed it continued 
to be appropriate to adopt the going concern basis of accounting in preparing the interim and full-year financial statements and approved the Viability 
Statement. For further information see page 65 of this Annual Report.

The external auditor reported on the going concern basis for the financial statements at both the half-year review and again at the final audit.

The Audit Committee reviewed and challenged management’s assumptions in relation to the carrying value of Millgate goodwill and brand assets.

The external auditor also reported on the appropriateness of the assumptions applied in modelling the future cash flows associated with the Millgate brand.

The Audit Committee is satisfied that the impairment of the Millgate goodwill and reduction in useful economic life of the brand asset, together 
with the associated disclosures, are appropriate.

CARRYING VALUE 

Inventory is material to the Group’s balance sheet. There is a risk that the carrying value will exceed its net realisable value, 

The Audit Committee reviewed and challenged management’s assumptions in relation to the carrying value of inventory.

The external auditor reported on the methodology and assumptions applied in assessing the carrying values.

The Audit Committee is satisfied with the conclusion that no Group-wide impairment of inventory was required.

The Audit Committee considered management’s assessment of the treatment of overheads during and post the Covid-19 lockdown and was satisfied 
that £10.4m of overheads incurred during the period for which sites remained closed should be charged to the income statement as they did not 
progress sites or contracts towards completion. The Audit Committee also concurred that in the period post lockdown when site activity restarted 
it was appropriate to recommence the capitalisation of overheads to the extent that the costs contributed towards site and contract completion, 
even if more slowly than expected.

On 4 September 2020 the Competition & Markets Authority (“CMA”) announced it had opened a case against 

Countryside and three other housing developers in relation to possible breaches of consumer protection law in the 

residential leasehold sector. 

Having reviewed and discussed management’s assessment of the status of the ongoing CMA investigation, the Audit Committee concurred with 
management’s assessment that as the investigation has not concluded, any potential remedy remains unknown. As such, the Committee agreed that 
no provision was required and disclosure as a contingent liability was appropriate. See Note 32 to the financial statements.

REVIEW OF FIRE 

The Group appointed Ashton Fire to conduct a review of the fire safety of multi-occupancy buildings of over 11m in height 

that it had constructed in the prior 15 years. The review did not identify any buildings which posed a high risk of fire.

The Audit Committee considered the detail of the claims made against the Group and management’s assessment of the likelihood of material 
remedial action needing to be taken. This included a review of the adequacy of the insurance policies in place.

The Committee concurred with management’s view that the position is currently uncertain and with disclosure as a contingent liability.

COMPETITION 

AND MARKETS 

AUTHORITY 

INVESTIGATION

SAFETY OF 

HISTORICAL 

MULTI-

OCCUPANCY 

BUILDINGS

A number of claims have been made against the Group by parties including resident management companies which allege 

that fire safety regulations were not met at the time of build, or that the buildings have other defects which require remediation.

Management has assessed the need to make a provision to cover the cost of any potential remediation, legal costs and 

insurance excess costs and concluded that the likelihood, timing and extent of such provisions is not sufficiently certain 

to require a provision to be made. Management has included disclosure of these matters in the financial statements 

in Note 32 Contingent Liabilities. 

87

Countryside Properties PLC Annual report 2020GovernanceReport of the Nomination Committee

NOMINATION 
COMMITTEE
Committee Chair
David Howell

Other members
Amanda Burton

Baroness Morgan

Douglas Hurt

Simon Townsend

Meetings held
3

Role and responsibilities of the 
Nomination Committee
•  To regularly review the structure, size and 

composition (including skills, experience and 
knowledge) of the Board and other senior 
roles and make recommendations to the Board 
with regard to any changes

•  To ensure a formal, rigorous and transparent 

process is undertaken for the succession of the 
Board, its Committees and other senior roles

•  To ensure effective measures are implemented 
across the Group to promote diversity of 
gender, social and ethnic backgrounds, and 
cognitive and personal strengths

•  To consider whether to set limits on the 
number and scale of other appointments 
that the Chair of the Board and other 
Non-Executive Directors may take

•  To review the results of the annual evaluation 
that relate to the composition of the Board 

The Committee’s terms of reference 
are on Countryside’s website at: 
investors.countrysideproperties.com/governance.

Areas of focus in 2019/20
•  Oversaw succession planning for the Board, 
its Committees and senior management, so 
as to maintain an appropriate balance of skills 
and experience

•  Reviewed contingency plans for all Board and 

senior management as part of Covid-19 
continuity planning

•  Progressed the diversity and inclusivity agenda 

across the Group

•  Reviewed the results of the annual 

evaluation process

88

COMMITTEE ATTENDANCE
The number of Committee meetings attended by each member during the 2020 
financial year was:

Number of meetings held

David Howell

Amanda Burton

Baroness Morgan

Douglas Hurt

Simon Townsend

Nomination
Committee

Overall
attendance

3

3/3

3/3

3/3

3/3

3/3

100%

100%

100%

100%

100%

DEAR SHAREHOLDERS,
I am pleased to report on the main responsibilities of the Committee, how it has fulfilled 
these during the reporting period and its plans for the coming year. 

In the last 12 months there have been important changes to the Board and senior 
leadership of Countryside. Ian Sutcliffe, the former Group Chief Executive, stood down 
from the Board on 31 December 2019 and remained employed by the Company until 
31 March 2020. During that time, he was available to provide advice to the Board and to 
Iain McPherson, who assumed the role of Group Chief Executive from 1 January 2020. 

As part of its review of the results of the 2020 annual evaluation of the Board, the 
Committee discussed in detail the composition of the Board, and the skills and experience 
of individual Directors and the Board as a whole. More detail about the evaluation 
process, its recommendations and the actions agreed are set out on page 79. 

Given my decision to step down from the Board during 2021, the Committee, led by 
Douglas Hurt in his capacity as Senior Independent Director, will start the search 
for my successor, along with our selected executive search consultants.

In line with the Financial Reporting Council guidance that nomination committees should 
look deeper into the organisation to identify future leaders, the Committee has spent 
considerable time reviewing the succession plans and talent spotting for all senior 
leadership roles. This has included reviewing the training and development plans put in 
place to nurture and promote that talent. 

David Howell
Chair of the Nomination Committee
2 December 2020

Countryside Properties PLC Annual report 2020Following a review of the balance of the Board’s 
skills and experience which included an 
assessment of the Board’s current diversity, 
it was noted, particularly, that following the 
departure of Rebecca Worthington as Group 
Operating Officer in April 2019, the Board 
no longer meets the 33% target of women 
on boards recommended by the Hampton-
Alexander Review. This will be a key focus 
for the Board during the coming year.

THE COMMITTEE’S OBJECTIVES 
FOR THE COMING YEAR
The Committee will continue to focus on 
ensuring that the composition of the Board 
and the Group’s executive management is 
appropriate for delivery of the Group’s strategy 
and that the requirements of the 2018 Code 
continue to be met. 

A particular focus over the next 12 months will 
be to keep the Board’s composition, balance, 
diversity and skill-set under careful review and 
to work to ensure that succession plans reflect 
the various Government initiatives to increase 
diversity, including gender and ethnicity, at all 
levels within the Group. 

THE WORK OF THE COMMITTEE 
While the Board is responsible for succession 
generally, the Committee advises the Board 
on appropriate succession planning over time. 
This involves reviewing the Board’s composition, 
balance, diversity, skill-set and individual 
Directors’ time commitments. The Committee 
also oversees the long-term succession planning 
for the members of the Executive Committee 
and key managerial promotions during the year.

The Committee leads the process for all Board 
appointments and is responsible for reviewing 
candidates and making a final recommendation 
to the Board, in compliance with the Code. 
The Board’s Diversity Policy recognises that 
diversity, in all its dimensions, is important to 
support innovation, strategic development and 
operational efficiency. The policy makes clear 
that when proposing candidates for appointment 
to the Board, the recommendations of the 
Hampton-Alexander Review and the Parker 
Report (regarding the representation of female 
and ethnic minority directors respectively) will 
be taken into account. 

During 2020, the Committee met three 
times to agree a succession plan strategy 
for the Directors, to agree changes to the 
membership, composition and responsibilities 
of the Executive Committee, and to review the 
findings of the 2020 Board and Committee 
evaluation process.

The rigorous and transparent procedure for 
making appointments to the Board and its 
Committees involves assessing the skills and 
capabilities required, drafting a description of 
the role, and evaluating potential candidates, 
before making a recommendation to the Board.

89

Countryside Properties PLC Annual report 2020GovernanceDirectors’ remuneration report
Introduction to the Directors’ remuneration report

REMUNERATION 
COMMITTEE
Committee Chair
Amanda Burton

Other members
David Howell

Baroness Morgan

Douglas Hurt 

Simon Townsend

Meetings held
7

Role and responsibilities of the Remuneration 
Committee
•  Recommending to the Board the Company’s 

policy on executive remuneration

•  Setting overarching principles and parameters 
and the governance framework of the Group’s 
Remuneration Policy

•  Determining the individual remuneration and 
benefits package of each of the Company’s 
Executive Directors 

You can see the Remuneration Committee’s terms 
of reference on Countryside’s website at: investors.
countrysideproperties.com/governance.

Areas of focus in 2020
•  Consultation with the Group’s principal 

shareholders on a range of remuneration-
related issues including remuneration strategy, 
executive pay and pension arrangements 

DEAR SHAREHOLDERS,
I am pleased to present on behalf of the Board the Directors’ Remuneration Report of 
the Remuneration Committee (the “Committee”).

The Committee strives to align pay with strategy. Our business strategy has evolved this 
year and as well as continuing to focus on delivering sector-leading growth, superior return 
on capital and resilience throughout the business cycle, we are increasingly focused on 
delivering our strategy in a sustainable way. Our remuneration strategy supports these 
factors, and the long-term and short-term targets we agree for our Executive Directors 
and senior management aim to incentivise our most senior people towards successful 
delivery of the business strategy.

The Directors’ Remuneration Policy (“DRP”) was approved for three years at the Group’s 
Annual General Meeting in January 2020, where 95.7% of votes were in favour. Last year’s 
Annual Report on Remuneration was approved by 78.0% at the Annual General Meeting 
in January 2020. 

Since the vote on the policy, we have been actively engaging with our top 20 shareholders 
over the summer. There were two matters that shareholders wished to discuss in particular:

1. Executive Director base salaries; and

•  Review of gender pay gap

2. Executive Director pension contributions.

•  Consideration of changes to executive pay 

in light of the Covid-19 pandemic

•  Review and benchmarking of Executive 

Director and senior management 
remuneration, including annual salary increases

•  Determination of the financial arrangements 

for Ian Sutcliffe’s retirement

•  Determining the remuneration package for 

Iain McPherson on his appointment as Group 
Chief Executive

•  Review and benchmarking of overall 

employee benefits

•  Consideration and approval of bonus, LTIP 

and SAYE arrangements 

90

EXECUTIVE DIRECTOR BASE SALARIES
The Nomination Committee and the Board were very pleased that we were able to 
develop both our Group Chief Executive and Group Financial Officer internally through 
our strong succession management approach. As part of our internal promotion process, 
we consciously set salaries at a discount to the levels that an external candidate would 
command and then phase subsequent increases over time, subject to experience and 
performance, until the market rate is reached. Beyond that point, future increases are 
normally expected to be at the rate awarded to the wider workforce. 

Iain McPherson was appointed as Group Chief Executive from 1 January 2020 on an 
annual base salary of £500,000 which the Committee felt was appropriate given his level 
of experience and is significantly below the mid-market level. Our intention had been, 
subject to Iain performing strongly in his new role, to progressively reposition his base 
salary over the first two years of his tenure to bring him closer towards what would 
be the market rate for the role. The realignment remains our intention, though in light 
of the Covid-19 pandemic, this is not now expected to start until 1 October 2021.

On Mike Scott’s promotion to Group Chief Financial Officer in October 2018, his base 
salary was set at £300,000 and his pension allowance was reduced. The Committee set his 
starting salary significantly below our view of the market rate for the role, in line with our 
stated policy. For a Chief Financial Officer, that market is both the housebuilding sector 
and a slightly wider UK listed company market as there is a greater degree of skills 
transportability than for other roles. The Committee published its intended approach of 
increasing Mike’s base salary from £300,000 to £350,000 from 1 October 2019 and then 
to £400,000 a year later, thereby phasing the increases over two years, subject to 
continued performance and development in the year. We believe that Mike’s performance, 
and the fact that we made this commitment to him, mean that we should deliver on our 
commitment. In these turbulent times, we recognise the importance of continuity at the 

Countryside Properties PLC Annual report 2020THE WORK OF THE REMUNERATION COMMITTEE 
GENDER PAY GAP
The Committee undertook a full review of Countryside’s gender pay gap during the year. Our mean 
gender pay gap remained at 28%, in line with last year and a reduction from the 33% we reported 
in 2018. Although there is still work to be done to address the gender pay gap by increasing female 
representation at senior levels, we are confident that there are no equal pay issues. We continue to 
address the underlying issues relating to this gap, and this will be an ongoing focus for the Company 
in 2021.

CONSIDERATION OF CHANGES TO EXECUTIVE PAY IN LIGHT OF THE COVID‑19 
PANDEMIC
As outlined in the introduction to the Directors’ Remuneration Report, the Group Board and 
Executive Committee voluntarily took a 20% cut in base pay during April and May, the period when 
two-thirds of our employee base were placed on paid leave by the business during the initial Covid-19 
lockdown period. Notwithstanding this 20% reduction, all of our employees continued to be paid 
in full throughout 2020, and no claim was made under the Government’s Job Retention Scheme. 

There was no easing of targets for either the annual bonus or in-flight Long-Term Incentive Plans 
in relation to the impact of the Covid-19 pandemic.

SHARE PLANS
The Committee approved grants under the Group’s share plans, including the 16% discount to 
market value that was applied to the grant under the SAYE plan. The discount to market value was 
set at a level to maintain the grant price at a level no lower than the award made in 2019. Around 
half of our employees participate in the SAYE plan.

EQUITY PLACING
The Committee reviewed the impact of the equity placing in July 2020 on the vesting of in-flight 
Long-Term Incentive Plans. The Committee will ensure that the impact of the placing on the vesting 
level of tangible net asset value, return on capital employed and adjusted earnings per share is adjusted 
in the out-turn of those awards which were in place in July 2020, to ensure that the targets are 
made no easier or harder to achieve. The adjustments in respect of the December 2017 award are 
disclosed on page 99. The adjustments in respect of subsequent awards will be disclosed when the 
awards vest.

HOW DID WE PERFORM IN 2020?
The annual bonus in 2020 was measured against stretching targets with the component conditions 
summarised below:

Annual bonus

Adjusted operating profit 

Adjusted operating margin

NHBC Recommend a Friend

2020 
max possible

2020 
pay-out

50%

35%

15%

0%

0%

0%

The Group’s annual bonus scheme includes a profit underpin, whereby no payment can be made 
where the amount of adjusted operating profit delivered in the year is lower than the amount 
delivered in the previous year. As a result of the unprecedented situation we have faced since 
March 2020 we did not reach our profit underpin and the Committee therefore determined that 
it was inappropriate to pay any bonus for 2020, despite once again achieving five-star status in the 
NHBC Recommend a Friend scheme. 

We provide full details of the targets and our performance against them in the Annual Report on 
Remuneration (see page 98).

very top of the organisation, which could be 
even more challenging this year given pay-outs 
on bonus and Long-Term Incentive Plans (“LTIP”) 
have been significantly impacted. Now this 
market realignment has been completed it is 
anticipated any future increases for Mike will 
be in line with the general workforce.

In addition, both Executive Directors, in line 
with the rest of the Group Executive Committee 
and Main Board, voluntarily took a 20% cut in 
base pay during April and May, when two-thirds 
of our employees were placed on paid leave 
by the business during the initial Covid-19 
lockdown period. Notwithstanding this 20% 
reduction for the most senior executives in 
the Company, all of our employees below our 
Executive Committee continued to be paid in 
full throughout 2020, and no claim was made 
under the Government’s Job Retention Scheme.

Over the last six months we have undertaken 
a significant amount of consultation with our 
main shareholders on the topic of Mike Scott’s 
salary, both in writing and in conversation, 
and we were pleased that the majority of 
shareholders that we consulted voiced 
support for our plans. 

EXECUTIVE DIRECTOR 
PENSION CONTRIBUTIONS
Iain McPherson’s pension benefit was reduced 
from a maximum of 25% to 10% under the terms 
of his appointment as Group Chief Executive 
in line with the policy that was proposed to 
and approved by shareholders this January. 
Mike Scott’s pension contribution rate prior 
to joining the Board was up to 20%, which 
was also reduced to 10% on his appointment 
as Chief Financial Officer. Our previous Chief 
Executive and Chief Financial Officer received 
pension benefits of 25% and 17.5% of salary 
respectively. As confirmed in our Remuneration 
Report last year, the contributions we make to 
both our Executive Directors’ pensions will align 
with the contributions we make to the average 
employee by 31 December 2022. Additionally, 
for new Executive Directors the maximum 
contribution will be in line with the average 
employee. The average contribution we make 
to employees as a whole currently stands at 
6% (in line with the market). Having reviewed 
our level of pension provision, the Committee 
determined that it would be appropriate to 
increase employer pension contributions 
with the objective of increasing the average 
contribution to 10% by 31 December 2022. 
As the first step in this realignment, from 
1 October 2020 we have increased employer 
contributions by 2% for all those employees 
whose current employer contribution is below 
10%, thereby reducing the gap between our 
senior and junior employees. This will take 
our average employer contribution from 6% 
to nearly 8%. 

91

Countryside Properties PLC Annual report 2020GovernanceDirectors’ remuneration report continued
Introduction to the Directors’ remuneration report continued

EXECUTIVE DIRECTORS’ PAY IN 2020

Ian Sutcliffe1  £’000

Salary
141

Benefits
4

Pension
31

Long-term incentives2
124

Mike Scott  £’000

Salary
338

Long-term incentives
29

Pension
31

Benefits
18

2020

2019

Total 
300

Total 
3,208

2020

2019

Total 
416

Total 
1,012

Benefits

Salary
546

Pension
120

Annual bonus
566

Long-term incentives
1,958

Salary
300

Benefits
18

Pension
49

Annual bonus
311

Long-term incentives
334

18

Iain McPherson  £’000

Salary
358

2020

Long-term incentives
48
Pension
32

Benefits
14

Total 
452

Fixed pay

Salary

Benefits

Pension

Performance-related pay

Annual bonus

Long-term incentives

1.  In 2020, the reported amount represents the period 1 October 2019 to 31 December 2019 for Ian Sutcliffe and 1 January 2020 to 30 September 2020 for Iain McPherson.

2.  The 2019 long-term incentives comparative amount includes the TSR element of the February 2016 LTIP award and all elements of the December 2016 LTIP award. The 2019 long-term incentives values have 

been updated to reflect the actual vesting price of the shares from the December 2016 award, which vested in December 2019.

The performance period for the December 2017 LTIP award ended on 
30 September 2020. As disclosed later in this report, the ROCE and 
TNAV targets failed to vest and TSR vested at 54.8%, resulting in an 
overall vesting of 16.4%. 

REMUNERATION POLICY FOR 2020

SUMMARY OF REMUNERATION POLICY
Element

Policy summary

Base salary

Pension

Base salaries will be set based on the market value 
of the role and the experience and performance 
of the individual.

The Company will provide either contributions to 
the Group’s defined contribution pension scheme 
or a pension salary supplement.

Annual bonus

A maximum award of 150% of salary.

Long-Term 
Incentive Plan 
(“LTIP”)

The annual bonus is paid annually and is dependent 
on the achievement of financial and other strategic 
performance metrics over the financial year.

Two-thirds of amounts earned are paid in cash, with 
one-third deferred as shares for a period of three years.

A maximum award of 200% of salary.

LTIP awards will vest subject to stretching targets, 
which for awards granted in the 2020 financial year 
include adjusted basic EPS and ROCE.

A post-vesting holding period of two years applies 
for Executive Directors for grants made from 
1 October 2018.

CHANGES TO SALARIES
The Committee has agreed an increase in base salary for the Group 
Chief Executive in line with the increase for the workforce of 1.5% 
and an increase for the Group Chief Financial Officer in line with our 
previous commitment to him. 

The Executive Directors will again be eligible for a maximum bonus 
opportunity of 150% and LTIP grant of up to 200% of base salary for 
the forthcoming financial year. The Committee will assess the level of 
LTIP award just prior to the date of grant and disclose this in the RNS 
statement shortly afterwards.

92

COMMITTEE ATTENDANCE
The number of Remuneration Committee meetings attended by each 
member during the 2020 financial year was:

Remuneration
Committee

Overall
attendance

Number of meetings held

Amanda Burton

David Howell

Douglas Hurt

Baroness Morgan

Simon Townsend

7

7/7

7/7

7/7

7/7

6/7

100%

100%

100%

100%

86%

BONUS AND LTIP METRICS
In 2021 we will retain the same bonus and LTIP metrics as we had last 
year for Executive Directors. 

The LTIP targets for the December 2020 grant are set out on page 102. 
The targets were set by the Committee to reflect a combination of the 
Company’s internal forecasts and market consensus, in order to ensure 
they were no less demanding than those set in the previous year.

We will continue to disclose annual bonus targets on a retrospective 
basis, given the commercial sensitivity of these targets.

CONCLUSION
The Committee recognises the importance of developing a close 
relationship with shareholders in facilitating its work in developing 
the Remuneration Policy, and as such we have engaged with our top 
20 shareholders during the year. We will continue to ensure that our 
Remuneration Policy is both aligned with shareholders’ interests and 
attracts and retains executives of the required calibre to ensure the 
Company’s continued success. On behalf of the Committee, I welcome 
your feedback and ask for your support at the forthcoming Annual 
General Meeting.

Amanda Burton
Chair of the Remuneration Committee
2 December 2020

Countryside Properties PLC Annual report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration policy report

OVERVIEW OF REMUNERATION POLICY
The Company’s Remuneration Policy was last approved at the 2020 Annual General Meeting and is summarised in this report. 

The Company’s aim has remained the same: to attract, retain and motivate the best talent to help drive continued growth and success. Our Remuneration 
Policy aims to align the interests of the Executive Directors, senior executives and employees with the long-term interests of shareholders. It aims to 
support a high-performance culture with appropriate reward for superior performance without creating incentives that will encourage excessive risk 
taking or unsustainable Company performance.

Overall remuneration levels have been set at a level that is considered by the Committee to be appropriate for the size and nature of the business. 

DIRECTORS’ REMUNERATION POLICY
The following table summarises the key components of the Executive Director and Non-Executive Director remuneration arrangements, which were 
formally approved by shareholders at the 2020 Annual General Meeting in accordance with the regulations set out in the Large and Medium-sized 
Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013. It is intended that this Policy will apply for three years from that date. 

The full Policy wording is set out in the 2019 Annual Report which is available on the Company’s website.

EXECUTIVE DIRECTORS

BASE SALARY

Link to strategy
Recognises the market value of an Executive Director’s role, skill, responsibilities, performance and experience.

Operation
Salaries are normally reviewed annually, with any changes effective as of 1 October each year.

Current salaries, effective from 1 October 2020, are as follows:

•  Group Chief Executive: £507,500

•  Group Chief Financial Officer: £400,000

Salaries are set by reference to a market benchmark based on companies of a comparable size operating in a similar sector. Salary reviews will also take 
into consideration an individual’s performance, responsibility levels and internal relativities.

Maximum opportunity
There is no formal maximum salary. Other than where there is a change of role or responsibility, any increases will normally be only for inflation and/or in 
line with the wider workforce. Starting salaries on appointment may be set below the market level and, in this circumstance, subject to performance, 
increased by more than inflation as the employee gains experience over time.

Performance measures and assessment
Not applicable.

OTHER BENEFITS

Link to strategy
Provides a market-competitive package.

Operation
We review benefits periodically to ensure they remain market competitive.

The main benefits currently provided include:

•  car or car allowance;

•  life, personal accident, disability and health insurance;

•  Directors’ and officers’ insurance; and

•  other benefits, including flexible benefits, as provided from time to time (for example where a Director relocates).

Executive Directors are eligible for other benefits which are introduced on broadly similar terms for the wider workforce.

In addition, the Company may reimburse any reasonable business expenses and tax thereon.

Maximum opportunity
Benefit values vary year on year depending on premiums.

The maximum potential value is the cost of providing these benefits.

Performance measures and assessment
Not applicable.

93

Countryside Properties PLC Annual report 2020GovernanceRemuneration policy report continued

EXECUTIVE DIRECTORS CONTINUED

ANNUAL BONUS SCHEME

Link to strategy
Incentivises the Executive Directors to deliver against goals linked to the Company’s strategy.

The deferral element ensures long-term alignment with shareholder interests.

Operation
Bonus awards will be granted annually. The performance period is one financial year. The Committee determines pay-outs following the year end, based 
on achievement against a range of performance targets.

In line with the overall discretion of the Remuneration Committee to determine the size of any bonus payment, as described on page 98, when 
determining bonus awards the Committee will take into account the overall performance of an Executive Director against the Group’s in-year and 
longer-term strategic goals. The Committee also retains a broader discretion to override bonus outcomes if it deems necessary.

Up to two-thirds of the bonus award will be paid out in cash, with the remainder deferred into shares for a period of three years (subject to 
continued employment).

Malus and clawback arrangements will apply to annual bonus awards. This enables a reduction in vesting or the recovery of amounts paid in certain circumstances.

Maximum opportunity
The maximum opportunity is 150% of salary.

Participants may be entitled to dividends or dividend equivalents on the deferred shares that represent the value of dividends paid during the deferral period.

Performance measures and assessment
The Committee will set performance targets annually, based on a range of financial and strategic measures selected to reflect the in-year goals of the 
business and its longer-term strategy and KPIs. At least 50% of the bonus will be based on financial measures in any year.

Targets are normally set on a sliding scale, with no more than 25% of the maximum typically payable at threshold performance and 50% of the 
maximum typically payable for on-target performance.

LONG-TERM INCENTIVE PLAN (“LTIP”)

Link to strategy
Incentivises Executive Directors to successfully deliver the Company’s objectives over the longer term.

Creates alignment with investors over this period.

Operation
Awards of shares that vest three years from the date of grant. This is subject to achievement of performance conditions, normally measured over a 
three-year period. Awards are subject to malus and clawback provisions that enable reduced vesting or recovery of amounts paid in certain circumstances.

Awards are normally subject to a two-year post-vesting holding period, during which Executive Directors will not be permitted to sell vested shares other 
than to pay tax or National Insurance contributions. This takes the total period from grant to release of LTIP shares to five years.

Awards are also subject to a broad discretion to override the out-turn if the Committee deems necessary.

Maximum opportunity
The maximum LTIP award level is 200% of base salary. 

Participants may at the Committee’s discretion receive dividends or dividend equivalents representing the value of dividends paid during the performance 
period on LTIP awards.

Performance measures and assessment
LTIP performance will be assessed against a mix of metrics, including a balance between financial growth and return metrics. For the awards to be granted in the 
2021 financial year these metrics are:

•  adjusted basic EPS; and

•  ROCE.

Targets are set on a sliding scale, with no more than 25% of each element vesting at threshold performance. The Committee will review and set weightings 
for measures and appropriate targets before each grant.

The Committee may change the balance of the measures, or use different measures for subsequent awards as appropriate.

94

Countryside Properties PLC Annual report 2020PENSION

Link to strategy
Provides competitive levels of retirement benefit to aid retention.

Operation
Pension contributions are made into the Group’s defined contribution scheme.

Alternatively, a participant may receive a cash allowance in lieu of pension (typically when they have reached the annual or lifetime allowance for pension tax 
relief set by HMRC). We pay the cash allowance less a reduction to reflect the Company’s obligation to pay employer’s National Insurance on the sum paid.

Maximum opportunity
The maximum contribution or equivalent allowance is up to 10% of base salary.1

Prior to his retirement, for Ian Sutcliffe the maximum was 25% of base salary in accordance with his service agreement.

Performance measures and assessment
Not applicable.

SAVE AS YOU EARN (“SAYE”) PLAN

Link to strategy
The purpose of this plan is to encourage all employees to become shareholders in the Company and thereby align their interests with shareholders.

Operation
Executive Directors are able to participate in HMRC-approved savings-based share plans available to all employees of the Company.

Executive Directors will be eligible to participate in any all-employee share plan operated by the Company on the same terms as other eligible employees.

Maximum opportunity
Maximum participation levels will be set based on the applicable limits set by HMRC from time to time.

Performance measures and assessment
Not applicable.

SHAREHOLDING GUIDELINES

Link to strategy
Aligns Executive Directors’ interests with those of our long-term shareholders and other stakeholders.

Operation
Executive Directors are expected to build and maintain a holding in the Company’s shares to a minimum value of two times their base salary over a 
five-year period. 

Executive Directors must also retain the lower of their existing shareholding or two times their base salary for two years post-employment; this 
requirement applies only to vested shares acquired from share awards granted from 1 October 2019.

Maximum opportunity
Not applicable.

Performance measures and assessment
Not applicable.

1.  On the appointment of new Executive Directors, the pension contribution will be aligned to the average employee. The pension contribution for existing Executive Directors will align with the average 

employee by 31 December 2022.

95

Countryside Properties PLC Annual report 2020GovernanceRemuneration policy report continued

NOTES TO THE POLICY TABLE
For the avoidance of doubt, in approving this Directors’ Remuneration Policy, authority is given to the Company to honour any commitments entered 
into previously with Directors.

MALUS AND CLAWBACK
The circumstances in which malus and clawback may apply include a material misstatement of the Company’s accounts, error in assessment of 
performance or calculation of the number of awards, individual gross misconduct or conduct resulting in reputational damage to the Group and 
corporate failure resulting in the appointment of administrators for the Group. Clawback may be applied for up to two years after the determination 
of bonus or vesting of long-term incentives.

NON‑EXECUTIVE DIRECTOR REMUNERATION POLICY
The Board as a whole is responsible for setting the remuneration of the Non-Executive Directors, other than the Chairman, whose remuneration is 
determined by the Committee and recommended to the Board. The table below sets out the key elements of the policy for Non-Executive Directors:

Objective

Link to strategy

Operation

Maximum potential value

Fees

The core element of 
remuneration. It is set at a level 
sufficient to attract and retain 
individuals with appropriate 
knowledge and experience in 
organisations of broadly similar 
size and complexity. 

Fee levels are sufficient to attract 
individuals with appropriate 
knowledge and experience.

Non-Executive Directors are paid a 
base fee and additional fees in 
relation to extra responsibilities 
undertaken such as chairmanship of 
Committees and the role of Senior 
Independent Director or another 
designated role. In exceptional 
circumstances, fees may also be paid 
for additional time spent on the 
Company’s business outside of 
normal duties. 

Fees are reviewed each year, with any increases normally effective 
from 1 October.

Any increases in fees will be determined based on time 
commitment and will take into consideration the level of 
responsibility and fees paid in other companies of comparable size 
and complexity, e.g. median fee levels of comparable companies 
within the FTSE 250 (excluding investment trusts).

Non-Executive Directors do not receive any variable remuneration 
element or receive any other benefits, other than being covered for 
disability benefits under the Company’s insurance whilst travelling 
on Company business.

The Company will pay reasonable expenses incurred by the 
Chairman and Non-Executive Directors. The Company may also 
provide limited hospitality and selected benefits and settle any tax 
thereon provided that this is in connection with the performance 
of their role.

DIRECTORS’ SERVICE CONTRACTS AND LETTERS OF APPOINTMENT
Executive Directors also receive life assurance, private health insurance and car allowances. 

Executive Directors

Date
of current contract

Payment
in lieu of notice

Pension

Restrictive covenants

Notice 
(Executive/Company)

Iain McPherson1

24 January 2020

Ian Sutcliffe2

29 January 2016

Mike Scott

1 October 2018

12 months’ salary
and benefits

12 months’ salary
and benefits

12 months’ salary
and benefits

10% of salary 

25% of salary 
and only as a
cash allowance 

10% of salary 

1.  Iain McPherson has served as Group Chief Executive since 1 January 2020.

2.  Ian Sutcliffe served as Group Chief Executive until he stepped down from the Board on 31 December 2019.

Non-compete (6 months)
Non-poaching (12 months)
Non-solicit (12 months)

Non-compete (6 months)
Non-poaching (12 months)
Non-solicit (12 months)

Non-compete (6 months)
Non-poaching (12 months)
Non-solicit (12 months)

12 months/
12 months

12 months/
12 months

12 months/
12 months

Non-Executive Directors

David Howell

Amanda Burton

Baroness Morgan

Douglas Hurt1

Simon Townsend

Date of appointment
to the Board

Expiry of current term

14 December 2015

13 December 2021

17 December 2015

16 December 2021

17 December 2015

16 December 2021

1 January 2018

31 December 2020

1 March 2019

28 February 2022

Unexpired term of
appointment at 30 
September 2020

>1 year

>1 year

>1 year

<1 year

>1 year

1.  The Board approved the extension of Douglas Hurt’s appointment for a further three-year term from 1 January 2021 to 31 December 2023 at its meeting on 7 October 2020. 

The Non-Executive Directors are entitled to claim out of pocket expenses incurred in the performance of their duties (and the Company may settle any tax 
thereon) and payment in lieu of notice where notice is served. They are not entitled to participate in the Company’s share, bonus or pension schemes. 

96

Countryside Properties PLC Annual report 2020POLICY IN RESPECT OF EXTERNAL BOARD APPOINTMENTS FOR EXECUTIVE DIRECTORS
It is recognised that external non-executive directorships may be beneficial for both the Company and the Executive Director concerned. At the discretion 
of the Board, Executive Directors are permitted to retain fees received in respect of any such non-executive directorship.

APPLICATION OF REMUNERATION POLICY
The graphs below shows the proposed application of the remuneration policy for 2021.

Iain McPherson

Mike Scott

0
0
0
£

’

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

0

£1,464k

35%

26%

39%

£576k

100%

£2,352k

43%

32%

25%

£2,860k

53%

27%

20%

0
0
0
£

’

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

0

£1,158k

34%

26%

40%

£458k

100%

£1,858k

43%

32%

25%

£2,258k

53%

27%

20%

Minimum

Target

Maximum

Maximum 
+ share price growth

Minimum

Target

Maximum

Maximum 
+ share price growth

Fixed

Bonus

LTIP

Minimum: fixed pay only (salary + benefits + pension).

Target: fixed pay + 50% pay-out of the annual bonus entitlement (75% of salary) + 50% vesting of the LTIP (100% of salary).

Maximum: fixed pay + 100% pay-out of the annual bonus (150% of salary) + 100% vesting of the LTIP (200% of salary).

Maximum plus 50% share price growth: shows maximum performance plus the impact on the LTIP of a hypothetical 50% increase in the share price.

ASSUMPTIONS
The assumptions noted for “on-target” performance in the graph above are provided for illustration purposes only:

•  Salary levels are based on those as at 1 October 2020.

•  The value of benefits is that disclosed in the single figure for 2020. Iain McPherson’s benefits have been annualised.

•  Pension is 10% of salary for Iain McPherson and Mike Scott.

•  Amounts have been rounded to the nearest £1,000 and for simplicity the value of SAYE, in which all employees may participate on the same terms, 

is excluded.

•  We have taken no account of share price growth (except in the fourth scenario) or dividends on share awards.

97

Countryside Properties PLC Annual report 2020GovernanceAnnual report on remuneration

SINGLE TOTAL FIGURE OF REMUNERATION (AUDITED)
The table below sets out a single remuneration figure for Executive and Non-Executive Directors for all qualifying services for the year ended 30 September 2020:

Executive Directors

Iain McPherson6

Ian Sutcliffe7

Mike Scott

Non-Executive Directors

David Howell

Amanda Burton

Baroness Morgan

Douglas Hurt

Simon Townsend8

Salary/fees 1
£’000

Benefits2
£’000

Pension3
£’000

Total fixed 
pay
£’000

Annual 
bonus4
£’000

Long-term 
incentives5
£’000

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

358

—

141

546

338

300

193

175

56

55

48

50

63

60

48

29

14

—

4

18

18

18

—

—

—

—

—

—

—

—

—

—

32

—

31

120

31

49

—

—

—

—

—

—

—

—

—

—

404

—

176

684

387

367

193

175

56

55

48

50

63

60

48

29

—

—

—

566

—

311

—

—

—

—

—

—

—

—

—

—

48

—

124

1,958

29

334

—

—

—

—

—

—

—

—

—

—

Total
 variable 
pay
£’000

48

—

124

2,524

29

645

—

—

—

—

—

—

—

—

—

—

Total
pay
£’000

452

—

300

3,208

416

1,012

193

175

56

55

48

50

63

60

48

29

1.  The Group Executive Committee and Main Board voluntarily took a 20% cut in base pay during April and May 2020, the period when two-thirds of our employee base were placed on paid leave. 

Notwithstanding this 20% reduction, the rest of our employee base, whether on paid leave or not, continued to be paid in full throughout 2020 and no claim was made under the Government’s Job 
Retention Scheme.

2.  Benefits include both cash and non-cash benefits, which are valued at their taxable amount. For both Iain McPherson and Mike Scott this included a car allowance (£1,325 per month) and private medical 

insurance (£1,974 per annum). For Ian Sutcliffe this included a car allowance (£1,325 per month) and private medical insurance (£1,579 per annum, pro rated). 

3.  Pension payments are stated net of employer’s National Insurance contributions where a cash allowance is paid in lieu of pension contributions.

4.  The annual bonus relates to performance during the financial year. The cash element is paid in December of the following financial year.

5.  Long-term incentives for 2020 relate to the December 2017 LTIP award. The  performance period for the December 2017 LTIP award ended on 30 September 2020 and the award vests in December 

2020. None of the value of the LTIP vesting in 2020 was due to share price appreciation. Long-term incentives for 2019 include the value of the TSR component of the February 2016 award which vested 
on 18 February 2019 as well as the full vesting of the December 2016 award. The 2019 LTIP has been restated to reflect the actual vesting price of the shares from the December 2016 scheme, which vested 
in December 2019.

6.  Iain McPherson joined the Board as Group Chief Executive on 1 January 2020.

7.  Ian Sutcliffe resigned from the Board as Group Chief Executive on 31 December 2019.

8.  Simon Townsend joined the Board on 1 March 2019. His fees for 2019 are shown pro-rata according to the number of months’ service for the year ended 30 September 2019.

Further details of each element of the Executive Directors’ remuneration package are set out on pages 93 and 95.

ANNUAL BONUS TARGETS AND OUTCOMES (AUDITED)
The table below sets out the 2020 bonus targets and outcomes relating to the annual bonus figures shown in the single figure in the table above. 

The annual bonus targets were set to focus management on the growth of the business in line with our strategy and on improving operational 
efficiency to improve returns to shareholders.

Performance required

2020 measure

Threshold
(25% pay-out)

Target
(50% pay-out)

Maximum
(100% pay-out)

Achieved

Pay-out level
(% of maximum)

Adjusted operating profit (50% weighting)

£237.5m

£250m

£262.5m

£54.2m 

Adjusted operating margin (35% weighting)

NHBC Recommend a Friend score (15% weighting)

14.5%

90.0%

15.0%

91.0%

16.0%

92.0%

5.5% 

90.6%

0%

0%

0%

The Group’s annual bonus scheme includes a profit underpin, whereby no payment can be made where the amount of adjusted operating profit delivered in the year 
is lower than the amount delivered in the previous year. As a result of the unprecedented situation faced since March 2020, the profit underpin was not reached 
and the Committee therefore determined that it was inappropriate to pay any bonus for 2020, despite once again achieving five-star status in the NHBC Recommend 
a Friend scheme. Where applicable, bonus payments vest in a straight line between threshold and target, and between target and maximum. For Executive Directors 
and certain members of senior management, where bonuses have been earned, one-third of bonus payments are deferred in shares which vest after three years. 
The deferred shares have no performance conditions, but the individual must remain employed by the Group, subject to Remuneration Committee discretion.

98

Countryside Properties PLC Annual report 2020SHARE SCHEME INTERESTS AWARDED DURING THE YEAR (AUDITED)
The Executive Directors were invited to participate in the Company’s Long-Term Incentive Plan (“LTIP”) in line with our Remuneration Policy. An award 
equivalent to 200% of salary was made to each Executive Director. The table below sets out details of the Executive Directors’ participation in the LTIP.

There is no minimum value guaranteed on vesting, with the following awards subject to a two-year post-vest holding period.

Iain McPherson

Mike Scott

Date of grant

Award

Type 2

7 January 
2020

Performance

12 December 
2019

Performance

Conditional
 award

Nil-cost
 options

No. of
 shares

Value of

the award 1 % of salary

Performance 
conditions

Performance 
period

215,266

£999,975

 162,488

£699,998

200

200

50% target ROCE 
 50% target EPS 

Three years ending
30 September 2022

50% target ROCE
50% target EPS

Three years ending
30 September 2022

1.  Calculated based on the average of the closing mid-market share prices for the three dealing days prior to the date of grant of 430.8 pence per share for the 12 December 2019 grant and 464.5 pence for 

the 7 January 2020 grant.

2.  Directors may choose to receive LTIP awards as nil-cost options or conditional share awards.

The following Executive Directors also received deferred awards under the Deferred Bonus Plan in respect of the deferred element of their 2019 bonus, 
details of which were set out in the 2019 Annual Report and Accounts. The table below sets out further details of the Executive Directors’ awards.

Ian Sutcliffe

Mike Scott

Date of grant

Award

Type

12 December
 2019

12 December
 2019

Performance

Performance

Conditional
award

Conditional
award

No. of
shares

Value of
the award 1

% of salary

Performance 
conditions

Performance 
period

59,183

£188,675

32,518

£103,671

33

33

None

12 December 2022

None

12 December 2022

1.  The number of shares is based on the average closing middle market price of the Company’s shares for the last 30 days of the financial year ended 30 September 2019 of 318.8 pence.

VESTING CRITERIA FOR THE 2020 LTIP AWARDS (AUDITED)
The vesting criteria for LTIP awards made in December 2019 and January 2020 are set out below:

Below threshold

Threshold

Target

Maximum

Adjusted basic earnings per share
(“EPS”)(50% of awards)

Return on capital employed for the 
year ending 30 September 2022
(50% of awards)

Three-year 
compound adjusted 
basic 
EPS growth

<4%

4%

6.5%

9.0%

Pay-out 
% of element

0%

25%

50%

100%

ROCE
%

<35.0%

35.0%

37.0%

39.0%

Pay-out
 % of element

0%

25%

50%

100%

Vesting occurs on a linear basis between threshold and target and between target and maximum. 

LONG-TERM INCENTIVE PLAN AWARDS INCLUDED IN 2020 TOTAL REMUNERATION FIGURE (AUDITED)
LTIP VESTING CRITERIA

LTIP award

December 2017

LTIP award

December 2017

Performance 
condition

Threshold 
(20% vesting)

Maximum 
(100% vesting)

Actual

TSR

Threshold (median)

Upper quartile

61st percentile

% vesting

54.8%

Performance 
condition

TNAV (£m)

ROCE (%)

Threshold 
(25% vesting)

Target 
(50% vesting)

Maximum 
(100% vesting)

Actual

% vesting

£878.9m

32.6%

£925.2m

33.6%

£971.5m

34.6%

£753.4m 1

7.1%

0%

0%

1.  TNAV result for 2020 (£951.7m) has been adjusted for cumulative contributions to the Employee Benefit Trust, changes in dividend pay-out ratio and equity placing in July 2020 which together had the 

effect of reducing TNAV by £198.3m to £753.4m.

99

Countryside Properties PLC Annual report 2020GovernanceAnnual report on remuneration continued

LONG-TERM INCENTIVE PLAN AWARDS INCLUDED IN 2020 TOTAL REMUNERATION FIGURE (AUDITED) CONTINUED
LTIP VESTING

LTIP award

Performance 
condition

Weighting

% vesting 
(max 100%) 1

Total shares 
vesting

Date of end of 
performance period

Date of vesting

Share price of vesting 
pence 2

December 2017

TNAV 

ROCE

TSR

35%

35%

30%

0%

0%

0

0

30 September 2020

21 December 2020

30 September 2020

21 December 2020

54.8%

318,950

30 September 2020

21 December 2020

325.9p

325.9p 

325.9p 

1.  The overall vesting percentage for the December 2017 scheme was 16.4% and was measured at 30 September 2020. For TSR, the period of measurement was the three-month period to 30 September 2020 

compared to the three-month period to 30 September 2017.

2.  The share price of 325.9 pence is the average of the closing share prices for the dealing days in the three months to 30 September 2020.

As a consequence of the Group’s equity placing in July 2020, the Committee reviewed the out-turn of the December 2017 LTIP to ensure that the 
impact of the placing made the original targets no easier or harder to achieve. As a result, the TNAV out-turn was reduced by £243.0m, being the 
impact of the net proceeds of the placing on TNAV. The ROCE out-turn was not adjusted as the placing had no impact on adjusted operating margin 
or TNOAV. TSR was not adjusted as the placing had no impact on TSR.

TOTAL PENSION ENTITLEMENTS (AUDITED)
Executive Directors are eligible to participate in the Group’s pension plan, a defined contribution arrangement. Up to his retirement, Ian Sutcliffe did 
not participate in the plan and received cash in lieu of pension benefits. In respect of ongoing pension benefits, Ian Sutcliffe received a salary supplement 
equal to 25% of salary reduced for employer’s National Insurance contributions in lieu of pension. Iain McPherson and Mike Scott received pension 
contributions and a salary supplement which were together equivalent to 10% of salary reduced for National Insurance contributions where a salary 
supplement was received in lieu of pension. 

None of the Executive Directors had a prospective entitlement to a defined benefit pension plan by reference to qualifying services.

DIRECTORS’ SHAREHOLDINGS (AUDITED)
Under the terms of their service contracts, Executive Directors are required to hold shares in the Company to the value of 200% of annual salary 
within five years of their appointment. Non-Executive Directors are expected to hold shares in the Company to the value of 50% of annual fee within 
five years of their appointment. The beneficial interests of the Directors in office at the year end in the shares of the Company are shown below:

Director

Iain McPherson

Mike Scott

David Howell

Amanda Burton

Baroness Morgan

Douglas Hurt

Simon Townsend

Total share
interests at
30 September
2020

Shares held, 
including connected
persons, at
30 September
2020

753,800

559,477

62,246

13,372

11,533

14,137

21,940

207,470

89,827 

62,246 

13,372 

11,533 

14,137 

21,940 

Outstanding
LTIP share
awards at
30 September
2020

451,647

429,788

n/a 

 n/a 

 n/a 

 n/a 

 n/a 

Outstanding
deferred share
bonus awards
at 30 September
2020

Outstanding
SAYE options at
30 September
 2020

Shareholding
(excluding outstanding
LTIP and SAYE) as a
percentage of salary 1

88,808

32,518

 n/a 

 n/a 

 n/a 

 n/a 

 n/a 

5,875

7,344

 n/a 

 n/a 

 n/a 

 n/a 

 n/a 

199%

117%

105%

78%

78%

73%

147%

1.  Assumes closing mid-market share price on 30 September 2020 of 336.0 pence per share.

There have been no movements in Directors’ shareholdings from the year end to the date of this report.

IAN SUTCLIFFE – PAST DIRECTOR’S SHAREHOLDING

Director

Ian Sutcliffe 

Total share
interests at
31 December
2019 1

Shares held, 
including connected
persons, at
31 December
2019 1

Outstanding
LTIP share
awards at
31 December
2019 1

Outstanding
deferred share
bonus awards
31 December
2019 1

Outstanding
SAYE options at
31 December
2019 1

5,003,161

4,092,505

696,442

212,339

1,875

1. Share interests are quoted as at 31 December 2020 when Ian Sutcliffe stepped down as Group Chief Executive.

100

Countryside Properties PLC Annual report 2020 
LOSS OF OFFICE PAYMENTS OR PAYMENTS TO PAST DIRECTORS (AUDITED)
As announced on 20 November 2019, Ian Sutcliffe retired from Countryside Properties PLC on 31 March 2020 (the “Termination Date”), having stepped 
down from his role as Group Chief Executive and as a Director of the Company on 31 December 2019. Ian Sutcliffe: 

•  continued to receive his basic salary of £563,000, pension contribution at 25% of salary, and all contractual benefits up to the Termination Date.

•  although remaining eligible for a bonus for the financial year ended 30 September 2020, pro-rated to reflect the period until his retirement (i.e. up to the 
Termination Date), will receive no bonus in line with the other Executive Directors given the non-achievement of applicable performance conditions.

Given his retirement, the Remuneration Committee confirmed Ian Sutcliffe’s “Good leaver” status, meaning the Deferred Bonus Plan and LTIP awards will 
remain capable of vesting in accordance with their terms on their normal vesting dates. The LTIP awards remain capable of vesting, subject to the application 
of applicable performance conditions and time pro-rating, in accordance with their terms. To the extent it vests, the 2018 LTIP award will be subject 
to a two-year holding period. 

After pro-rating Ian Sutcliffe held the following outstanding employee share plan awards at 30 September 2020: 

Plan

Deferred Bonus Plan

Long-Term Incentive Plan (“LTIP”)

Grant year

Award type

No. of Company shares
 subject to award

Vesting year

2017

2018

2019

2017

2018

Conditional award

Conditional award

Conditional award

Conditional award 

Conditional award 

75,746

77,410

59,183

232,184

161,192

2020

2021

2022

2020

2021

We confirm that payments have been or will be made in line with the termination policy as set out in the approved Directors’ Remuneration Policy.

APPLICATION OF THE POLICY IN 2020
BASE SALARY
We have a strong succession process within the business which has enabled us to appoint both a Group Chief Financial Officer in October 2018 and a 
Group Chief Executive in January 2020. Our approach in relation to appointing Executive Directors from within the business is to set their starting salaries 
below the market levels that we would inevitably have to pay for an external candidate and subject to performance, increase the salary by more than 
inflation as the employee gains experience over time. Our DRP envisages this approach which the Board feels is in the interests of the Company. 

Iain McPherson was appointed as Group Chief Executive from 1 January 2020 on an annual base salary of £500,000, which the Committee felt was 
appropriate given his level of experience and is significantly below the mid-market level. Our intention had been, subject to Iain performing strongly in 
his new role, to progressively reposition his base salary over the first two years of his tenure to bring him closer towards what would then be the 
market rate for the role. That remains our intention, though in light of the Covid-19 pandemic, we now intend to defer considering this realignment by 
a year. As such, Iain’s salary increase in October 2020 was 1.5%, consistent with the increase for the workforce in general.

Upon his appointment as Group Chief Financial Officer in October 2018, Mike Scott’s base salary was set at £300,000, below the Committee’s view of 
the market rate for the role. To reflect his excellent performance in the role, the Committee agreed an increase to £350,000 from 1 October 2019 
and a further increase to £400,000 from 1 October 2020. With this realignment complete, it is anticipated future increases will be in line with the 
general workforce.

Iain McPherson

Mike Scott

1.  Effective from 1 January 2020.

2020

2021

% increase

£500,000 1

£350,000

£507,500

£400,000

1.5%

14.3%

PENSION AND BENEFITS
As described in the Policy report, both Iain McPherson and Mike Scott will receive a pension contribution equivalent to 10% of base salary, reduced for 
National Insurance contributions where a salary supplement was received in lieu of pension. No other elements of remuneration are pensionable.

ANNUAL BONUS
Executive Directors are eligible to receive up to 150% of base salary as an annual bonus. The metrics and their weightings for 2020 are in line with 2019, as follows: 

Metric

Group adjusted operating profit

Group adjusted operating margin

Group NHBC Recommend a Friend score

Note: Details of the targets for each metric are commercially sensitive and will not be disclosed prospectively.

% of maximum bonus

50

35

15

101

Countryside Properties PLC Annual report 2020GovernanceAnnual report on remuneration continued

APPLICATION OF THE POLICY IN 2020 CONTINUED
LONG-TERM INCENTIVE PLAN
The Committee intends to grant Iain McPherson and Mike Scott an award at a level of up to 200% of salary shortly after the announcement of the 
2020 results. The proposed performance metrics and their weightings are set out below:

Below threshold

Threshold

Target

Maximum

Adjusted basic 
EPS (50%)

ROCE (50%)

Pence

<46.4

46.4

51.2

55.2

Pay-out 
% of element

0%

25%

50%

100%

% 

<29%

29%

30%

33%

Pay-out 
% of element

0%

25%

50%

100%

For each performance condition, vesting occurs on a linear basis for performance between each point. Both adjusted basic EPS and ROCE 
performance are measured for the year ending 30 September 2023. 

FEES FOR THE CHAIRMAN AND THE NON‑EXECUTIVE DIRECTORS
Following a review of the Chairman’s and Non-Executive Directors’ fees and increments, both were deemed to be appropriate, and so remain 
unchanged. A summary of current annual fees is shown below:

Role

Chairman

Non-Executive Director

Additional fees:

Senior Independent Director

Audit Committee Chair

Remuneration Committee Chair

2020 fee
£’000

2021 fee
£’000

Percentage
change

200

50

7.5

7.5

7.5

200

50

7.5

7.5

7.5

0%

0%

0%

0%

0%

TOTAL SHAREHOLDER RETURN
The graph below illustrates the Company’s total shareholder return performance against the performance of the FTSE 250 index since the Company’s 
Initial Public Offering (“IPO”) in February 2016. The FTSE 250 index has been chosen because it is a broad-based index of which the Company has 
been a constituent member throughout the period.

30 Sept 2016

30 Sept 2017

30 Sept 2018

30 Sept 2019

30 Sept 2020

Countryside Properties

FTSE 250 
index

200

150

100

50

0
Feb 2016
(IPO)

102

Countryside Properties PLC Annual report 2020Executive Directors’ pay table
GROUP CHIEF EXECUTIVE

Financial year

2020

2020

2019

2018

Name

Iain McPherson 5

Ian Sutcliffe 4

Ian Sutcliffe

Ian Sutcliffe

Total remuneration
£’000

Annual bonus 
as % of maximum

Vesting of LTIP 
as % of maximum

452 1

3001

3,208 2

2,196 

0%

0%

69.1%

100%

16.4%

16.4%

77.9%

85.6% 

1.  The 2020 total remuneration figure includes the vesting of the December 2017 LTIP award which was measured at 30 September 2020.

2.  The 2019 total remuneration includes the LTIP TSR element of the February 2016 award, which vested during 2019, and the full December 2016 award vesting. The 2019 total remuneration figure has been 

restated to reflect the actual vesting price of the shares from the December 2016 scheme, which vested in December 2019.

3.  Iain McPherson joined the Board as Group Chief Executive on 1 January 2020.

4.  Ian Sutcliffe resigned from the Board as Group Chief Executive on 31 December 2019.

The annual change in base salary, benefits and annual variable pay is set out below. The 2020 annual variable pay includes vestings under the Group’s 
Long-Term Incentive Plan relating to awards granted in December 2017. Excluding these amounts, annual variable pay for 2020 was £0 (2019: £566,000).

GROUP CHIEF FINANCIAL OFFICER

Financial year

2020

2019

2018

Name

Mike Scott

Mike Scott

Rebecca Worthington

Total remuneration
£’000

Annual bonus 
as % of maximum

Vesting of LTIP 
as % of maximum

4161

1,0122

1,347

0%

69.1%

100%

16.4%

77.9%

85.6%

1.  The 2020 total remuneration figure includes the vesting of the December 2017 LTIP award which was measured at 30 September 2020.

2.  The 2019 total remuneration includes the LTIP TSR element of the February 2016 award, which vested during 2019, and the full December 2016 award vesting. The 2019 total remuneration has been 

restated to reflect the actual vesting price of the shares from the December 2016 scheme, which vested in December 2019.

CHANGE IN REMUNERATION OF COUNTRYSIDE DIRECTORS AND EMPLOYEES

The table below shows the percentage change in remuneration of the Directors and the average employee from 2019 to 2020. As the Company 
has no employees, in either year, the average employee of the Group is used as the comparator.

Role

Salary/fees 7

Benefits

Percentage change 2019 to 2020

Iain McPherson1

Ian Sutcliffe1

Mike Scott

Non-Executive Directors

David Howell4

Amanda Burton5

Baroness Morgan

Douglas Hurt5

Simon Townsend2

Employee average3,6,8

Group Chief Executive

Group Chief financial Officer

Chairman

Non-Executive Director

Non-Executive Director

Non-Executive Director

Non-Executive Director

(9)%

13%

10%

1%

(3)%

5%

67%

5%

4%

0%

—

—

—

—

—

12%

Bonus

(100)%

(100)%

—

—

—

—

—

(66)%

1.  The base salary, benefits and annual bonus for 2020 represent the aggregate amounts for the 12 months paid to Ian Sutcliffe and Iain McPherson in their roles as the Group Chief Executive.

2.  Simon Townsend joined the Board on 1 March 2019. For the purpose of this analysis his single remuneration figures for 2019 and 2020  have been used. If his 2019 fees were annualised, Simon Townsend’s 

fees decreased 3% year on year.

3.  The average employee figures exclude the base salary, benefits and annual bonus of the Directors.

4.  As reported in the 2019 Annual Report on Remuneration, the Chairman received an increase of £25,000 effective from 1 October 2019.

5.  As reported in the 2019 Annual Report on Remuneration, the £5,000 increment for Committee Chairmanship and Senior Independent Director was found to be below median and so was increased 

to £7,500 from 1 October 2019.

6.  The average employee was awarded a pay rise of 3% from 1 October 2019. A pay rise of 1.5% was awarded to all employees, excluding the Group Chief Financial Officer, from 1 October 2020.

7.  The Group Executive Committee and Main Board voluntarily took a 20% cut in base pay during April and May 2020, the period when two-thirds of employees were placed on paid leave. 

8.  Sales commissions and site bonuses, where performance targets were met during the year have been included in the bonus figure for the average employee. No employee received an annual bonus 

in respect of 2020.

103

Countryside Properties PLC Annual report 2020GovernanceAnnual report on remuneration continued

CHIEF EXECUTIVE PAY RATIO
The table below compares the single total figure of remuneration for the Group Chief Executive with that of the Group employees who are paid at the 
25th percentile (lower quartile), 50th percentile (median) and 75th percentile (upper quartile) of its UK employee population. The Company decided 
to adopt Option B in preparing the Chief Executive pay ratio. This option was considered the most appropriate method as it was the most efficient 
and robust approach and allowed us to use gender pay gap figures. As the Group Chief Executive changed during the year, the amount used to represent 
the single total figure is the sum of the amounts paid to both office-holders during the year, £752,000.

Year

2020

Method

25th percentile ratio

Median ratio

75th percentile ratio

Option B

21.1:1

12.9:1

9.2:1

The remuneration figures for the employee at each quartile were determined with reference to the financial year ended 30 September 2020. 

Under Option B of The Companies (Miscellaneous Reporting) Regulations 2018, the latest available gender pay gap data (i.e. from April 2020) was 
used to identify the best equivalent for three Group UK employees whose hourly rates of pay are at the 25th, 50th and 75th percentiles for the Group. 

The Committee is comfortable that this approach provides a fair representation of the Group Chief Executive to employee pay ratios and is appropriate in 
comparison to alternative methods, balancing the need for statistical accuracy with internal operational resource constraints. A full-time equivalent total 
pay and benefits figure for 2020 was then calculated for each of those employees. This was also sense checked against a sample of employees with 
hourly pay rates either side of the identified individuals to ensure that the appropriate representative employee is selected. The pay ratios outlined on 
the previous page were then calculated as the ratio of the Group Chief Executive’s single figure to the total pay and benefits of each of these employees. 

Each employee’s pay and benefits were calculated using each element of employee remuneration on a full-time basis, consistent with the Group Chief 
Executive. The table below sets out the salary and total pay and benefits for the three identified quartile point employees:

Year

Base salary

Total pay and benefits

25th percentile 
(P25)

£33,763

£35,563

Median 1
(P50)

£47,917

£58,091

75th percentile 
(P75)

£68,521

£81,673

1.  An adjustment has been made to the median employee’s base salary as due to the sales nature of their role the median employee has a high proportion of variable pay. To make the adjustment the five 
employees either side of the median employee were identified and the proportion of fixed to variable pay for these individuals calculated. This representative proportion was applied to the median 
employee’s total pay and benefits to calculate their base salary.

The Committee considers that the median pay ratio is consistent with the relative roles and responsibilities of the Group Chief Executive and the 
identified employees, and is consistent with the Company’s wider polices on employee pay reward and progression. 

Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors including market practice, experience and 
performance in role. The Group Chief Executive’s remuneration package is weighted towards variable pay (including the annual bonus and LTIP) due to 
the nature of the role. This means that the ratio is likely to fluctuate depending on the outcomes of bonus and incentive plans in each year. 

The Committee also recognises that, due to the nature of our business and the ways in which we pay our employees, the flexibility permitted within 
the regulations for identifying and calculating the total pay and benefits for employees, as well as differences in employment and remuneration models 
between companies, the ratios reported above may not be comparable to those reported by other companies. 

RELATIVE IMPORTANCE OF REMUNERATION
The relative importance of remuneration in relation to other significant uses of the Group’s cash is outlined below:

Total staff costs

Dividends paid

Taxation paid

Interest paid

2020
£m

130.2

46.2

27.2

5.4

2019
£m

131.6

56.0

27.9

3.8

DILUTION
The Group’s share plans comply with the Investment Association’s guidelines on dilution limits of 5% in ten years for discretionary schemes and 10% in 
ten years for all schemes. As at 30 September 2020, the Group had utilised 1.5% of the 10% in ten years limit and 0.7% of the 5% in ten years limit.

104

Countryside Properties PLC Annual report 2020REMUNERATION COMMITTEE
The Remuneration Committee assists the Board in fulfilling its responsibilities in relation to remuneration. This includes: making recommendations to 
the Board on the Company’s policy on executive remuneration; setting the overarching principles, parameters and governance framework of the 
Group’s Remuneration Policy; and determining the individual remuneration and benefits package of each of the Company’s Executive Directors. 

The Remuneration Committee will also ensure compliance with the UK Corporate Governance Code in relation to remuneration. The UK Corporate 
Governance Code provides that a remuneration committee should comprise at least three members who are independent non-executive directors 
(other than the chairman).

ADVISORS
Aon plc announced its intention to cease the provision of independent advice to the Committee during the financial year due to changes in its business 
model. Following an extensive competitive tendering process, which included a review of services to be provided and associated fees, the Committee 
decided to appoint Korn Ferry to replace Aon with effect from 1 June 2020. Aon did not provide any other services to the Company. Korn Ferry 
provided executive search services to the Group during the year, but these services were carried out by a team wholly separate to the remuneration 
advisory team. The Committee is satisfied that the advice received both from Korn Ferry and from Aon in relation to executive remuneration matters 
during the year was objective and independent. Terms of engagement are available on request from the Company Secretary. Both Korn Ferry and Aon 
are members of the Remuneration Consultants Group and abide by the Remuneration Consultants Group Code of Conduct, which requires their 
advice to be objective and impartial. The fees paid to Aon for advice during the year were £65,266 (excluding VAT); the fees paid to Korn Ferry during 
the year were £33,145 (excluding VAT).

STATEMENT OF SHAREHOLDER VOTING
Votes cast at the Annual General Meeting held on 23 January 2020 in respect of the Remuneration Report and Remuneration Policy are shown below.

For

Against

Total

Withheld

Remuneration Report

Remuneration Policy

Total number
of votes

304,347,476

85,971,065

390,318,541

23,299,095

Percentage
of votes cast

77.97%

22.03%

100%

N/A

Total number
of votes

370,380,362

16,667,086

387,047,448

26,570,188

Percentage
of votes cast

95.69%

4.31%

100%

N/A

APPROVAL
The Directors’ Remuneration Report was approved by the Board of Directors on 2 December 2020 and signed on its behalf by:

Amanda Burton
Chair of the Remuneration Committee
2 December 2020

105

Countryside Properties PLC Annual report 2020GovernanceDirectors’ report

The Directors present their report and the audited financial statements of 
Countryside Properties PLC (the “Company”) and its subsidiaries (together, 
the “Group”) for the year ended 30 September 2020.

The Directors’ Report comprises pages 106 to 108 of this Annual Report, in addition to the 
sections incorporated by reference, including the Board biographies, the Corporate Governance 
Report, the Audit Committee Report, the Nomination Committee Report and the Directors’ 
Remuneration Report. 

In accordance with the UK Financial Conduct Authority’s Listing Rules (LR 9.8.4C), the information 
to be included in the Annual Report and Accounts, where applicable, under LR 9.8.4, is set out 
in this Directors’ Report.

GENERAL INFORMATION
Countryside Properties PLC is a public limited 
company, listed on the Main Market of the 
London Stock Exchange, incorporated and 
domiciled in the UK. The registered address 
of the Company is Countryside House, The 
Drive, Brentwood, Essex CM13 3AT. The 
Company acts as the holding company and 
ultimate parent for the Group. More 
information on the Company, its financial 
position and its financial statements can be 
found on pages 161 to 168.

PRINCIPAL ACTIVITIES AND 
STRATEGIC REPORT
Countryside is a UK homebuilder and urban 
regeneration partner, operating in locations 
across London, the South East, the North 
West of England, the Midlands and Yorkshire. 
We operate through two divisions: Partnerships 
and Housebuilding. Our Strategic Report on 
pages 3 to 69 sets out detailed information on 
the Group and its strategy, its principal 
activities, the operation of the businesses, and 
the results and financial position for the year 
ended 30 September 2020. Information on 
the principal risks and uncertainties facing the 
Group, trends and economic factors impacting 
the business and likely future developments 
can also be found in the Strategic Report. 

BOARD CHANGES
As reported on 21 November 2019, Ian 
Sutcliffe’s last day as Group Chief Executive 
was 31 December 2019 when he also stepped 
down from the Board. Iain McPherson was 
promoted to the Group Chief Executive 
role and joined the Board with effect from 
1 January 2020. 

For more details on the members of the 
Board, see pages 72 and 73. The Corporate 
Governance Report on pages 76 to 82 gives 
more information on how the Board 
functioned during the year.

106

DIRECTORS’ INTERESTS
The Directors’ interests in the shares and share 
options of the Company are shown on page 100 
of the Directors’ Remuneration Report.

SIGNIFICANT CONTRACTUAL 
AGREEMENTS
We do not consider that the Group is 
dependent upon any particular customer or 
supplier contract or other arrangement that 
is essential to the Group. Countryside has a 
£300m revolving credit facility with a syndicate 
of four banks which expires in May 2023.

SIGNIFICANT AGREEMENTS – 
CHANGE OF CONTROL
Upon a change of control of the Company, 
a number of significant agreements alter or 
terminate as follows:

•  Revolving credit facility: Under the terms 

of the £300m revolving credit facility, which 
expires in May 2023, provided by a syndicate 
of banks to Countryside Properties, the 
lenders may, following such change in 
control, elect to continue to provide such 
facility, or alternatively cancel it and require 
all monies borrowed under such facility to 
be repaid.

•  CCFF: if as a result of the change of control 

Countryside Properties ceases to be 
considered an Investment Grade company 
for the purposes of the CCFF, breaches any 
financial covenant or defaults under any 
existing financing arrangement, or is unable 
to provide the CCFF notes with the same 
ranking as with other unsecured and 
unsubordinated indebtedness, then it may 
not remain eligible to access CCFF funding.

•  Directors and employees: There are no 
agreements between the Company and 
its Directors or employees providing 
for compensation for loss of office or 
employment that occurs because of a 
takeover bid or change of control.

•  The Group has many land and commercial 

contracts which contain assignment or change 
of control consent requirements, but the Board 
does not consider any of these agreements 
to be individually significant to the Group.

PEOPLE
The Group is committed to employment 
policies which follow best practice based on 
equal opportunities for all employees, irrespective 
of gender, race, nationality, colour, disability, 
marital status, sexual orientation, age or religion. 
All decisions relating to employment practices 
are objective, free from bias and based upon 
work criteria and individual merit. The Group’s 
policy is to offer appropriate training and career 
development to disabled persons that are, as 
far as possible, identical to other employees 
and in line with best practice. In the event of a 
member of staff becoming disabled, the Group 
makes every effort to continue employment, 
arrange appropriate retraining and offer 
opportunities for promotion. For more 
information on our diversity statistics, please 
refer to the Our People section on page 46.

During 2020, there has been an extensive 
programme of engagement with employees, 
including as part of the process for the 
development of the Company’s values, more 
detail on which is set out on pages 49. 
Baroness Morgan is appointed to represent the 
“employee voice” as a Non-Executive Director 
on the Board.

We encourage employee involvement in the 
Group; a common awareness of the financial 
and economic factors affecting the Group on 
the part of all employees plays a major role 
in maintaining the Group’s customer-focused 
approach. For more information on how the 
Group engages its employees, refer to page 31 
of this report. For more information on how 
employees can participate in the Group’s 
performance through membership of the 
Long-Term Incentive Plan and Save As You Earn 
employee share plans, refer to pages 46 and 48 
of the report.

ENGAGEMENT WITH OTHER KEY 
STAKEHOLDERS
It is critical for the success of the Group that it 
engages with all of its key stakeholders, seeks 
their views and takes into consideration their 
interests as part of its decision-making process. 
On pages 30 to 33 of this report we set out 
the ways in which we engage with key 
stakeholders, what they are telling us and how 
that has been taken into account in the Board’s 
decision-making process. 

Countryside Properties PLC Annual report 2020POLICY ON FINANCIAL 
INSTRUMENTS
The policy on financial instruments is covered 
in the accounting policy (Note 3) to the 
financial statements. The notes to the financial 
statements include the Company’s policies and 
processes for managing its capital; its financial 
risk management objectives; details of its 
financial instruments and hedging activities; and 
its exposures to credit risk and liquidity risk.

INDEPENDENT AUDITOR
The Board is satisfied that 
PricewaterhouseCoopers LLP (“PwC”) 
remained independent for the purpose 
of the 2020 audit.

CORPORATE GOVERNANCE
A report on Countryside’s corporate 
governance framework, together with how 
we comply with the principles and provisions 
of the UK Corporate Governance Code, can 
be found in the Corporate Governance Report 
on pages 76 to 82. This forms part of this 
Directors’ Report and is incorporated into it 
by cross-reference.

POLITICAL CONTRIBUTIONS
The Group does not make political contributions.

DIVIDEND
As previously reported, the Directors do not 
recommend the payment of a final dividend for 
2020 (2019: a final dividend of 10.3 pence per 
ordinary share, taking the total dividend for 
2019 to 16.3 pence per ordinary share).

The Company will nonetheless continue 
to operate a Dividend Reinvestment Plan 
(“DRIP”), further details of which can found 
on our website at https://investors.
countrysideproperties.com/shareholder-
information/dividend-information. The DRIP 
will operate automatically in respect of all 
future dividends for those shareholders who 
have previously registered a DRIP mandate 
(unless changed beforehand by shareholders). 
The Board will continue to keep the availability 
of the DRIP under regular review. 

Shareholders are again reminded to check 
their position regarding any dividend mandates 
in place, should they either wish to participate 
in the DRIP or discontinue or change their 
participation. Existing mandates will apply to 
all dividend payments unless or until revoked.

The Trustee of the Company’s Employee 
Benefit Trust has waived the right to receive 
any dividend over the shares held by that Trust.

SUBSTANTIAL SHAREHOLDINGS
At 20 November 2020, being the latest practicable date prior to the publication of this Annual 
Report, the Company has been notified of the following interests amounting to 3% or more 
of the voting rights in the issued share capital of the Company: 

Interest in Countryside

12.2%

10.0%

9.4%

6.6%

6.0%

3.9%

3.9%

3.7%

3.2%

3.1%

We provide details of employee share plans 
in Note 29 to the Group financial statements. 

PURCHASE OF THE COMPANY’S 
OWN SHARES
At the 2020 AGM, shareholders approved 
a resolution permitting the Company to 
make purchases of its own shares up to a 
maximum of 45,000,000 ordinary shares 
(representing 10% of the issued share capital 
at 5 December 2019). This resolution remains 
in force until the conclusion of the 2021 AGM. 
The Company has made no purchases of its 
own shares to date. 

The Company will seek to renew this authority 
at the 2021 AGM. 

AUTHORITY TO ALLOT SHARES
At the 2020 AGM, shareholders also approved 
a resolution permitting the Directors to allot 
shares up to an aggregate nominal value of 
£1,500,000. Shareholders also approved a 
resolution authorising the Directors to allot 
shares up to a further aggregate nominal 
amount of £1,500,000 in connection with a 
rights issue. These resolutions remain in force 
until the conclusion of the 2021 AGM. During 
the year the Company allotted 74,626,870 
shares in connection with its equity placing. 

The Company will seek to renew this authority 
at the 2021 AGM. 

Aberdeen Standard Investments

Aviva Investors

Browning West LP

M&G Investment Management Ltd

Ruffer LLP

Invesco Asset Management

The Vanguard Group

Aegon Asset Management

Liontrust Investment Partners LLP

J.P. Morgan Asset Management

SUBSTANTIAL SHAREHOLDINGS
At 20 November 2020, being the latest 
practicable date prior to the publication of this 
Annual Report, the Company has been notified 
of the following interests amounting to 3% or 
more of the voting rights in the issued share 
capital of the Company, please see table above.

POWER OF THE DIRECTORS
Subject to the Company’s Articles of 
Association, the Companies Act and any 
directions given by the Company by special 
resolution, the business of the Company will be 
managed by the Board, which may exercise all 
powers of the Company. 

DIRECTORS’ INDEMNITIES
By means of a Deed of Indemnity entered into 
separately by the Company and each Director, 
there is a qualifying third-party indemnity 
provision (as per the Companies Act 2006). 
This provides, for the financial year ended 
30 September 2020 and as at the date of this 
document, that the Company may pay for 
Directors’ indemnities out of its own assets. 
The Company has obtained directors’ and 
officers’ insurance for this purpose.

SHARE CAPITAL
At the date of this report, 524,626,870 
ordinary shares of £0.01 each have been 
issued, are fully paid up and are admitted to 
trading on the London Stock Exchange. The 
Company’s Articles of Association, copies of 
which can be obtained from the Company’s 
website, set out the rights and obligations 
attaching to the Company’s ordinary shares, as 
well as the powers of the Company’s Directors.

107

Countryside Properties PLC Annual report 2020GovernanceDirectors’ report continued

STATEMENT OF DISCLOSURE OF 
INFORMATION TO THE AUDITOR
Each Director of the Company confirms that, 
as far as each is aware, there is no relevant audit 
information of which the Company’s auditor 
is unaware and that each of the Directors has 
taken all the steps they ought to have taken 
individually as a Director to make themselves 
aware of any relevant audit information and to 
establish that the Company’s auditor is aware 
of that information.

This confirmation is given and should be 
interpreted in accordance with the provisions 
of Section 418 of the Companies Act 2006.

GOING CONCERN
The Group’s business activities, together 
with the factors likely to affect its future 
development, are set out in the Strategic 
Report on pages 3 to 69. The financial position 
of the Group, its cash flows, liquidity position 
and borrowing facilities are described on pages 
42 to 45 of the Strategic Report. Further 
disclosures regarding borrowings are provided 
in Note 20.

As described in the Viability Statement, the 
Directors have assessed the prospects and 
viability of the Company over a three-year 
period to September 2023. The Board has 
performed a robust assessment of the principal 
risks facing the Company, including those risks 
that would threaten Countryside’s business 
model, future performance, solvency or liquidity.

Having considered the Group’s cash flow 
forecasts, the Directors are satisfied the Group 
has sufficient liquidity and covenant headroom 
to enable the Group to conduct its business 
and meet its liabilities as they fall due for at 
least the next 12 months. Accordingly, these 
financial statements are prepared on a going 
concern basis.

The Directors’ Viability Statement is in the 
Strategic Report on page 65. 

PARENT COMPANY FINANCIAL 
POSITION
As at 30 September 2020, the parent 
company had net assets of £779.3m and 
net current assets of £52.3m. The parent 
company’s ability to continue as a going concern 
is inextricably linked to the results of the Group 
as a whole. Having considered the Group’s cash 
flow forecasts, the Directors are satisfied that 
the parent company has sufficient liquidity 
and covenant headroom to enable the parent 
company to meet its liabilities as they fall due 
for at least the next 12 months.

CARBON EMISSIONS
We set out details of the Group’s approach 
to the environment, including information in 
relation to its carbon emissions, in the section 
headed Environment on pages 57 to 79. This 
forms part of the Sustainability Report section 
of the Annual Report on pages 51 to 60. 

ANNUAL GENERAL MEETING
The 2021 Annual General Meeting of the 
Company will be held at the Company’s offices 
at Suffolk House, 154 High Street, Sevenoaks, 
Kent TN13 1XE, at 12.00 noon on Friday, 
5 February 2021. To ensure its Covid-security, 
the meeting will be a closed meeting which 
means that usual attendance by shareholders 
is not permitted with the quorum provided 
by the Directors and voting by proxy only. 
The notice convening the meeting, together with 
details of the business to be considered and 
explanatory notes, is distributed separately to 
shareholders. It is also available on our website.

By order of the Board

Gary Whitaker
Company Secretary 
2 December 2020

108

Countryside Properties PLC Annual report 2020Statement of Directors’ responsibilities in respect of the  
financial statements

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulation.

Company law requires the Directors to 
prepare financial statements for each financial 
year. Under that law the Directors have prepared 
the Group financial statements in accordance 
with International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union 
and parent company financial statements in 
accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 102 
“The Financial Reporting Standard applicable in 
the UK and Republic of Ireland”, and applicable 
law). Under company law the Directors must 
not approve the financial statements unless 
they are satisfied that they give a true and fair 
view of the state of affairs of the Group and 
parent company and of the profit or loss 
of the Group and parent company for that 
period. In preparing the financial statements, 
the Directors are required to:

•  select suitable accounting policies and then 

apply them consistently;

•  state whether applicable IFRSs as adopted 

by the European Union have been followed 
for the Group financial statements and 
United Kingdom Accounting Standards, 
comprising FRS 102, have been followed 
for the Company financial statements, 
subject to any material departures disclosed 
and explained in the financial statements;

•  make judgements and accounting estimates 

that are reasonable and prudent; and

•  prepare the financial statements on the 

going concern basis unless it is inappropriate 
to presume that the Group and parent 
company will continue in business.

The Directors are also responsible for 
safeguarding the assets of the Group and 
parent company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the Group and parent 
company’s transactions and disclose with 
reasonable accuracy at any time the financial 
position of the Group and parent company 
and enable them to ensure that the financial 
statements and the Directors’ Remuneration 
Report comply with the Companies Act 2006 
and, as regards the Group financial statements, 
Article 4 of the IAS Regulation.

The Directors are responsible for the 
maintenance and integrity of the parent 
company’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

The Directors consider that the Annual Report 
and Accounts, taken as a whole, is fair, balanced 
and understandable and provides the information 
necessary for shareholders to assess the Group 
and parent company’s performance, business 
model and strategy.

Each of the Directors, whose names 
and functions are listed in the Board of 
Directors section, confirms that, to the best 
of their knowledge:

•  the parent company financial statements, 
which have been prepared in accordance 
with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 102 
“The Financial Reporting Standard applicable 
in the UK and Republic of Ireland”, and 
applicable law), give a true and fair view of 
the assets, liabilities, financial position and 
loss of the Company;

•  the Group financial statements, which have 
been prepared in accordance with IFRSs as 
adopted by the European Union, give a true 
and fair view of the assets, liabilities, financial 
position and loss of the Group; and

•  the Directors’ Report includes a fair review 
of the development and performance of the 
business and the position of the Group and 
parent company, together with a description 
of the principal risks and uncertainties that 
it faces.

 By order of the Board

Iain McPherson
Group Chief Executive
2 December 2020

Mike Scott
Group Chief Financial Officer
2 December 2020

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Countryside Properties PLC Annual report 2020GovernanceIndependent auditors’ report
To the members of Countryside Properties PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
OPINION
In our opinion; 

•  Countryside Properties PLC’s Group financial statements and parent company financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the parent company’s affairs as at 30 September 2020 and of the Group’s loss and cash flows for the year 
then ended;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted by 

the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, comprising FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”, and 
applicable law); and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within the Annual Report, which comprise: the consolidated and parent company statements 
of financial position as at 30 September 2020; the consolidated statement of comprehensive income, the consolidated cash flow statement, and the 
consolidated and parent company statements of changes in equity for the year then ended; and the notes to the financial statements, which include a     
description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group 
or the parent company.

Other than those disclosed in Note 7 to the financial statements, we have provided no non-audit services to the Group or the parent company in the 
period from 1 October 2019 to 30 September 2020.

OUR AUDIT APPROACH
Context
Countryside Properties PLC is a housebuilder and urban regeneration company listed on the London Stock Exchange. The Group is wholly UK based, 
operating around London and the Home Counties, and in the Midlands, Yorkshire and North West of England through its Partnerships division.

The Group is susceptible to external macro-economic factors such as Government regulation, mortgage availability and changes in the wider building 
sector including customer demand, supply chain availability and build cost inflation. This was particularly relevant for our work in the areas of margin 
forecasting and the valuation of inventory.

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Overview

MATERIALITY

AUDIT SCOPE

•  Overall Group materiality: £7.6m (2019: £11.0m), based on 5% of the three year average of 

(loss)/profit before tax, adjusted for non-underlying items.

•  Overall parent company materiality: £6.9m (2019: £8.0m), based on 1% of total assets, 

restricted to an amount below the Group overall materiality.

•  The Group operates in two divisions, Partnerships and Housebuilding, as set out in the Annual 

Report (refer to pages 34 to 40). Each of the divisions is broken down into a number of 
reporting units which are consolidated into the Group financial statements along with central 
reporting entities.

•  We performed audit work over the complete financial information of 32 reporting units, 

including central reporting entities and the parent company. We also performed audit work 
over material revenue and inventory balances outside of these 32 reporting units. 

•  Together, this accounted for 96% of the Group’s revenues and 86% of the Group’s loss before 

tax, adjusted for non-underlying items.

KEY AUDIT  
MATTERS

•  Cost forecast and margin estimates (Group).

•  Land and inventory valuation (Group).

•  Commercial land transactions (Group).

•  Carrying value of goodwill (Group) and recoverability of investment carrying value (Parent).

•  Going concern (Group and Parent).

•  Covid-19 (Group and Parent).

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the Group and the industry in which it operates, we identified that the principal risks of non-compliance with laws and 
regulations related to the acts by the Group which were contrary to applicable laws and regulations including fraud and we considered the extent to 
which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct 
impact on the preparation of the financial statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for 
fraudulent manipulation of the financial statements (including the risk of override of controls), and determined that the principal risks were related to 
inflated revenue and profit.

Audit procedures performed included: review of the financial statement disclosures to underlying supporting documentation, review of correspondence 
with and reports to the regulators, including correspondence with the Competition and Markets Authority (“CMA”), review of correspondence with 
legal advisors, enquiries of management and review of internal audit reports in so far as they related to the financial statements, and testing of journals 
and evaluating whether there was evidence of bias by the Directors that represented a risk of material misstatement due to fraud.

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, 
including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit 
of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a 
complete list of all risks identified by our audit. 

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To the members of Countryside Properties PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS CONTINUED
OUR AUDIT APPROACH CONTINUED
Key audit matters continued

Key audit matter

How our audit addressed the key audit matter

COST FORECAST AND MARGIN ESTIMATES (GROUP)
Refer to Note 3 (Accounting policies) and Note 2 (Critical accounting judgements 
and estimates).

The Group’s margin recognition framework is based on the margin forecast for each 
site. These margins, which drive the recognition of costs as each unit is sold, reflect 
estimated selling prices and costs for each development. This process is effectively a 
method of allocating the total forecast costs, representing both land and build costs 
of a development, over each individual unit.

We obtained an understanding of management’s process for preparing a site forecast and 
evaluated management’s controls over cost forecasting and changes to forecasts.

We tested management’s controls over the approval of initial forecasts as well as the 
controls over the regular updating of forecasts. We attended a number of management’s 
monthly cost review meetings which gave us additional evidence over the robustness of the 
forecasting process across the Group. We held discussions with management to understand 
the status and progress of a sample of sites and tested that the explanations received were 
consistent with the latest forecast.

There is a risk that the margin forecast for the site and the margin subsequently 
recognised on each unit sale is not appropriate and reflective of the actual final profit 
margin that will be recognised on a development.

Our substantive procedures focused on sites that generated significant revenue in the year 
or exhibited other risk factors such as high change in forecasted margin from the previous 
year or high WIP (work in progress) levels and we:

We consider the appropriate margin recognition across the life of the site to be the 
most significant financial reporting risk for the Group, principally due to the high level 
of management judgement and estimation involved in the accounting for the Group’s 
developments given that sales prices and build costs are inherently uncertain and are 
influenced by changes in external market factors.

•  assessed the appropriateness of a sample of underlying assumptions within the forecasts, 

including sales prices and costs which have a significant impact on the site forecasts;

•  tested a sample of forecast sales prices to the actual sales price attained for similar 
properties, industry forecasts, and based on our wider knowledge of management’s 
intentions regarding specific sites to support the validity of the estimated sales price;

•  tested a sample of costs incurred to third party support to assess the completeness and 

accuracy of the costs; 

•  assessed management’s historical forecasting accuracy on completed sites, understanding 
the reasons and testing, where appropriate, differences from the original forecast margin 
to test long term forecasting accuracy; and

•  recalculated the forecast margin and the cost of sales then recognised. 

Based on the procedures performed, we did not identify any sites where we considered the 
forecast margin to be inappropriate.

LAND AND INVENTORY VALUATION (GROUP)
Refer to Note 3 (Accounting policies) and Note 2 (Critical accounting judgements 
and estimates).

Inventory consists of land held for development, work in progress, raw materials and 
completed units.

Inventory is the most significant balance in the consolidated statement of financial 
position and is held at the lower of cost and net realisable value (‘NRV’) using the 
margin the development is forecast to make over its lifecycle based upon forecast 
sales prices and build costs.

The NRV of each development is forecast and monitored as described in the “Cost 
forecast and margin estimates” key audit matter above and is therefore subject to the 
same key assumptions. Due to the influence of the same external factors and the 
cyclical nature of the housing industry, with periodic downturns in customer demand, 
there is a risk that the calculation of a development’s NRV may be subject to 
estimation error, leading to inventory being held at an incorrect value and an 
unrecorded impairment charge.

We obtained an understanding of management’s process for preparing a site forecast.

We understood and evaluated management’s controls over the cost forecasting process 
and tested the key controls over the approval of the initial forecasts and the monitoring 
of updates required to the forecasts over the course of a site’s life.

We considered margins for all material sites to identify those with low or eroding margins, 
due to specific issues or underperformance. We discussed the identified sites with 
management, including considering the level of provisions, if any, held against these sites 
and corroborated the explanations with available external evidence.

In particular this year, we assessed management’s estimates of the potential impact of 
Covid-19 on both the build costs and future selling prices. We made reference to evidence 
of the actual additional costs incurred during the year as a result of site closures and social 
distancing measures on construction sites and in respect of selling prices we made reference 
to industry forecasts of future house price movements.

We obtained an analysis of the composition of the inventory balance, specifically the level of 
completed but unreserved units, to understand if completed stock is held at the appropriate 
carrying value.

We also assessed the historical accuracy of management’s forecasting on completed sites 
in FY20, understanding the reasons and testing, where appropriate, differences to the 
forecast margin. 

For sites with a provision, we compared the inventory valuation with the forecast NRV.

Based on the procedures performed, we did not identify any sites where we determined 
additional impairments were required, above those already recorded by management.

COMMERCIAL LAND TRANSACTIONS (GROUP)
Refer to Note 3 (Accounting policies). 

We held meetings with management to understand the substance of material commercial 
land transactions.

The Group has entered into a number of commercial land transactions during the 
year. The nature of these transactions can be complex and bespoke. 

Where applicable, we read the relevant extracts from management’s papers on the 
proposed accounting treatment of the transactions.

Due to their complex nature, we focused on this area to ensure that the accounting 
reflected the underlying agreements.

We substantively tested material or complex land acquisitions through examination of 
contracts and agreements to check that the acquisition and any subsequent overage terms 
had been identified and accounted for appropriately, and that all the related liabilities had 
been properly recorded in the financial statements.

We assessed the accounting treatment of the transactions against IFRS 15 as applicable.

We were satisfied that management had appropriately accounted for these transactions.

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Key audit matters continued

Key audit matter

How our audit addressed the key audit matter

CARRYING VALUE OF GOODWILL (GROUP) AND RECOVERABILITY OF 
INVESTMENT CARRYING VALUE (PARENT)
Refer to Note 2 (Critical accounting judgements and estimates), Note 11 of the 
consolidated financial statements (Intangible assets) and Note 4 of the parent company 
financial statements (Investments).

At 30 September 2020 the Group had a net balance of £91.3m of goodwill 
(2019: £109.8m) which is included in the total £143.1m of intangible assets (2019: £170.9m).

The Company had a corresponding investment in subsidiaries balance of £727m 
(2019: £727m).

Goodwill has been allocated to the applicable cash generating units (CGUs) of Copthorn 
Holdings Limited, Millgate Developments Limited, and Westleigh Group Limited.

At 30 September 2020, goodwill of £18.5m in relation to Millgate was impaired as a 
result of the closure of the Millgate business. The carrying values of the remaining 
goodwill and intangible assets, and of the Company’s investment in subsidiaries, are 
contingent on future cash flows and there is a risk that the assets will be impaired if 
these cash flows do not meet the Group’s expectations. The impairment reviews 
performed by the Group contained a number of judgements and estimates including 
discount rates, growth rates and expected changes to revenue and direct costs during 
the period. Changes in these assumptions could lead to an impairment to the carrying 
value of the assets.

We obtained the Directors’ future cash flow forecasts, which were prepared to a sufficiently 
detailed level. Initially, we evaluated management’s basis of determination of the CGUs between 
Copthorn Holdings Limited, Millgate Developments Limited, and Westleigh Group Limited 
and also its use of the Value in use (VIU) or Fair value less cost to sell (FVLCS) methods.

We performed the following testing: 

•  we compared the cash flows with the latest Board approved budgets, tested the integrity 
of the underlying calculations and assessed how both internal and external drivers of 
performance were incorporated into the projections;

•  we challenged the discount rate used by independently recalculating the cost of capital;

•  we tested the forecast revenue and profit figures with reference to the development 
appraisals of sites in progress and options on future potential sites as well as with 
reference to the revenue and profit achieved in previous years. We also tested a sample 
of the agreed contracts with Private Rented Sector (PRS) and Housing Association (HA) 
customers and a sample of private sales reservations; and

•  we performed sensitivity analysis on the key drivers of the cash flow forecasts, in 

particular the revenue growth and margin assumptions. 

Overall, we concluded management’s assessment was reasonable and we also reviewed the 
related disclosures to ensure these are in line with the requirements of IAS 36.

GOING CONCERN (GROUP AND PARENT) 
Refer to Note 3 (Accounting policies).

At 30 September 2020, the Group had £100.5m of cash and cash equivalents and an 
RCF facility of £300m which, subject to certain covenants, is secured until May 2023.

We evaluated the Directors’ going concern assessment and performed the following procedures:

•  We assessed the appropriateness of the cash flow forecasts in the context of the Group’s 
2020 financial performance and evaluated the Directors’ downside sensitivities against 
these forecasts;

During the year, following the outbreak of the Covid -19 pandemic and the adverse 
impact on the business, the Group agreed a relaxation of its banking covenants until 
September 2022 and has raised £250m in additional equity.

•  We evaluated the key assumptions in the forecasts which were consistent with the 

forecasts used to assess goodwill above, and considered whether these were supported 
by the evidence we obtained;

We determined the audit risk of going concern to be significant, in particular on the 
basis of the impact that Covid-19 has had on the Group’s operations. 

The Group’s cash flow forecasts to 31 December 2021 (‘the going concern period’) 
have been approved by the Board. These are prepared based on certain key assumptions, 
against which a number of severe but plausible downside sensitivities have been 
applied. These included consideration of the potential impact on the Group’s working 
capital and projected covenant compliance of reductions in trading volumes, selling 
prices and site specific risks over the forecast period. These also reflected a scenario 
of a second Covid-19 national lockdown, during the forecast period and assumed that 
construction and house sales were not permitted during the lockdown. 

These forecasts show that the Group is at all times within its liquidity limits, and also 
demonstrate compliance with the Group’s covenants over the forecast period. 

•  We tested the forecast revenue and profit figures with reference to the development 
appraisals of sites in progress and options on future potential sites as well as the revenue 
and profit achieved in previous years. We also tested a sample of the agreed contracts 
with PRS and HA customers and a sample of private sales reservations;

•  For sites with significant revenue budgeted from private sales in the going concern period, 
we performed additional procedures regarding selling prices, comparing actual selling 
prices against forecast values provided by a third-party property agent; and performed 
sensitivity analyses over prices. 

•  We compared the prior year forecasts against current year actual performance to assess 
management’s ability to forecast accurately, particularly in the period before Covid-19 but also 
considering the performance of the Group since the first lockdown on 23 March 2020; 

•  We obtained and evaluated the Group’s Brexit and Covid-19 impact assessments and 
considered whether these were appropriately reflected in the going concern model;

•  We examined the minimum committed facility headroom under the base case cash flow 
forecasts, as well as the Directors’ and our own sensitised cases, and evaluated whether 
the Directors’ conclusion that sufficient liquidity headroom remained throughout the 
going concern period was supported by the evidence we obtained;

•  We obtained and reperformed the Group’s forecast covenant compliance calculations, 
including sensitising the profits and cash flows as applicable for each covenant to assess 
the potential impact of our downside sensitivities on covenant compliance;

•  We also reviewed the disclosures relating to the going concern basis of preparation and 

found that these provided an explanation of the Directors’ assessment that was 
consistent with the evidence we obtained.

Our conclusions on going concern are set out in the “Going concern” section of our report 
on page 115.

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To the members of Countryside Properties PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS CONTINUED
OUR AUDIT APPROACH CONTINUED
Key audit matters continued

Key audit matter

How our audit addressed the key audit matter

COVID-19 (GROUP AND PARENT)
The Covid-19 pandemic has had a significant impact on the performance of the 
Group during FY20. As a result, the pandemic has brought increased estimation 
uncertainty to certain areas of the financial statements. 

In response to the key areas identified as being significantly impacted by Covid-19, we 
performed the following procedures: 

i)  Refer to our key audit matter above for details of how we considered the impact of 

Covid-19 in our audit procedures over going concern.

ii)  Refer to our key audit matter above for details of how we considered the impact of 

Covid-19 in our audit procedures over an increased risk of estimation uncertainty over 
land and inventory valuation. 

The key areas of the financial statements most impacted by the increased estimation 
uncertainty are described below: 

i)  The Directors have carefully considered the appropriateness of the going concern 
basis of preparation in the Group’s financial statements, including assessing the 
impact on the Group’s working capital and projected covenant compliance of 
reductions in trading volumes, selling prices and site specific risks over the forecast 
period. These also reflected a scenario of a second Covid-19 national lockdown 
during the forecast period and assumed that construction and house sales were not 
permitted during the lockdown. 

ii)  Covid-19 has increased the estimation uncertainty during the year due to the 

potential impact on house prices and construction timelines. The Directors have 
performed a detailed review of the Group’s developments, considering the impact 
of Covid-19 on forecast costs and have concluded that no material impairment of 
inventory is required at 30 September 2020. 

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the Group and the parent company, the accounting processes and controls, and the industry in which they operate.

The Group comprises two divisions, Housebuilding and Partnerships. Each of the divisions is broken down into a number of reporting units (which also 
include joint ventures and an associate) which are included in the Group financial statements, along with the centralised functions. 

The reporting units vary in size and we identified 32 reporting units, including centralised functions and the parent company which required an audit of 
their complete financial information due to their individual size. These 32 reporting units were all audited by the Group engagement team and, where 
applicable, included the audit of the joint ventures and the associate. 

We also performed audit work over material revenue and inventory balances outside of these 32 reporting units. Together, this accounted for 96% of 
the Group’s revenues and 86% of the Group’s (loss)/profit before tax, adjusted for non-underlying items. Our audit work at these reporting units, 
together with the additional procedures performed at Group level on going concern, the consolidation, goodwill, joint ventures, the associate, tax, and 
share based payments, gave us the evidence we needed for our opinion on the Group and parent company financial statements as a whole.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with qualitative 
considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual financial statement 
line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Overall materiality

£7.6m (2019: £11.0m).

£6.9m (2019: £8.0m).

How we determined it

5% of a three year average of (loss)/profit before tax, adjusted for 
non-underlying items.

1% of total assets, restricted to an amount below the 
Group overall materiality.

Rationale for  
benchmark applied

Based on our professional judgement, we determined materiality 
by applying a benchmark of 5% of a three year average of 
(loss)/profit before tax, adjusted for non-underlying items. 
We believe that underlying (loss)/profit before tax is the most 
appropriate measure as it eliminates any disproportionate effect 
of non-underlying items and provides a consistent year-on-year 
basis for our work. A three year average has been applied 
because we consider the volatility as a result of Covid-19 
to be indicative of a temporary downturn in the business 
and is not a rebasing of expected results prospectively.

We believe that total assets is the primary measure used 
by the shareholders in assessing the position of the 
entity, and is an accepted auditing benchmark.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range of materiality 
allocated across components was £0.1m and £6.9m. Certain components were audited to a local statutory audit materiality that was also less than our 
overall Group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above approximately £0.4m (Group 
audit) (2019: approximately £0.4m) and approximately £0.4m (parent company audit) (2019: approximately £0.5m) as well as misstatements below 
those amounts that, in our view, warranted reporting for qualitative reasons.

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Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or draw 
attention to in respect of the Directors’ statement in the financial 
statements about whether the Directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the financial 
statements and the Directors’ identification of any material uncertainties 
to the Group’s and the parent company’s ability to continue as a going 
concern over a period of at least 12 months from the date of approval of 
the financial statements.

We have nothing material to add or to draw attention to.

As not all future events or conditions can be predicted, this statement is 
not a guarantee as to the Group’s and parent company’s ability to continue 
as a going concern. 

We are required to report if the Directors’ statement relating to Going 
Concern in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit.

We have nothing to report.

REPORTING ON OTHER INFORMATION
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The Directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude whether 
there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to 
report based on these responsibilities.

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 2006 
have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (“CA06”), ISAs (UK) and 
the Listing Rules of the Financial Conduct Authority (“FCA”) require us also to report certain opinions and matters as described below (required by 
ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report 
for the year ended 30 September 2020 is consistent with the financial statements and has been prepared in accordance with applicable legal 
requirements. (CA06)

In light of the knowledge and understanding of the Group and parent company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in the Strategic Report and Directors’ Report. (CA06)

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity  
of the Group
We have nothing material to add or draw attention to regarding:

•  The Directors’ confirmation on page 65 of the Annual Report that they have carried out a robust assessment of the principal risks facing the Group, 

including those that would threaten its business model, future performance, solvency or liquidity.

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.

•  The Directors’ explanation on page 65 of the Annual Report as to how they have assessed the prospects of the Group, over what period they have 

done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust assessment of the principal risks 
facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope than an audit and only 
consisted of making inquiries and considering the Directors’ process supporting their statements; checking that the statements are in alignment with 
the relevant provisions of the UK Corporate Governance Code (the “Code”); and considering whether the statements are consistent with the 
knowledge and understanding of the Group and parent company and their environment obtained in the course of the audit. (Listing Rules) 

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REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS CONTINUED
REPORTING ON OTHER INFORMATION CONTINUED
Other Code Provisions
We have nothing to report in respect of our responsibility to report when: 

•  The statement given by the Directors, on page 84, that they consider the Annual Report taken as a whole to be fair, balanced and understandable, 
and provides the information necessary for the members to assess the Group’s and parent company’s position and performance, business model 
and strategy is materially inconsistent with our knowledge of the Group and parent company obtained in the course of performing our audit.

•  The section of the Annual Report on pages 86 to 87 describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee.

•  The Directors’ statement relating to the parent company’s compliance with the Code does not properly disclose a departure from a relevant 

provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006. (CA06)

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the Directors for the financial statements
As explained more fully in the Statement of Directors’ responsibilities, the Directors are responsible for the preparation of the financial statements 
in accordance with the applicable framework and for being satisfied that they give a true and fair view. The Directors are also responsible for such 
internal control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either intend 
to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the parent company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to 
any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
COMPANIES ACT 2006 EXCEPTION REPORTING

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches 

not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

APPOINTMENT
Following the recommendation of the Audit Committee, we were appointed by the members on 19 November 2015 to audit the financial statements 
for the year ended 30 September 2016 and subsequent financial periods. The period of total uninterrupted engagement is five years, covering the 
years ended 30 September 2016 to 30 September 2020.

John Waters (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
London
2 December 2020

116

Countryside Properties PLC Annual report 2020Consolidated statement of comprehensive income
For the year ended 30 September 2020

Revenue

Cost of sales

Gross profit

Administrative expenses

Operating (loss)/profit

Analysed as:

Adjusted operating profit

Less: share of joint ventures and associate operating profit

Less: non-underlying items

Operating (loss)/profit

Finance costs

Finance income

Share of post-tax profit from joint ventures and associate accounted for using the equity method

(Loss)/profit before income tax

Income tax expense

(Loss)/profit and total comprehensive (loss)/income for the year

(Loss)/profit is attributable to:

– Owners of the parent

– Non-controlling interest

(Loss)/earnings per share (expressed in pence per share):

Basic 

Diluted 

Note

6

7

14, 15

7

7

8

8

14, 15

9

10

10

2020
£m 

892.0

(783.9)

108.1

(113.5)

(5.4)

54.2

(17.2)

(42.4)

(5.4)

(14.2)

0.7

17.0

(1.9)

(2.1)

(4.0)

(3.7)

(0.3)

(4.0)

(0.8)

(0.8)

2019
£m 

1,237.1

(983.5)

253.6

(83.2)

170.4

234.4

(46.8)

(17.2)

170.4

(11.9)

1.0

44.1

203.6

(35.2)

168.4

167.7

0.7

168.4

37.7

37.3

Revenue and operating (losses)/profits arise from the Group’s continuing operations. There were no items of other comprehensive income during 
the year (2019: £Nil).

The Group has applied IFRS 16 using the modified retrospective approach and therefore comparatives have not been restated. Refer to Note 34. 

117

Financial statementsCountryside Properties PLC Annual report 2020 
Consolidated statement of financial position
As at 30 September 2020

Assets

Non-current assets

Intangible assets

Property, plant and equipment

Right of use assets

Investment in joint ventures 

Investment in associate

Deferred tax assets 

Trade and other receivables

Current assets

Inventories

Financial assets at fair value through profit or loss

Trade and other receivables

Current income tax receivable

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Lease liabilities

Current income tax liabilities

Provisions 

Non-current liabilities

Borrowings

Trade and other payables

Lease liabilities

Deferred tax liabilities

Provisions 

Total liabilities

Net assets

Equity

Share capital

Share premium

Retained earnings

Equity attributable to owners of the parent

Equity attributable to non-controlling interest

Total equity

Note

2020
£m 

2019
£m 

11

12

13

14

15

17

19

18

16

19

20

21

13

22

20

21

13

17

22

23

23

23

143.1

170.9

15.1

26.3

40.9

1.3

4.1

19.6

12.8

—

62.2

3.5

5.3

15.2

250.4

269.9

1,059.1

— 

199.2

0.6

100.5

1,359.4

1,609.8

(344.6)

(5.9)

—

(10.9)

(361.4)

(2.3)

(124.5)

(24.6)

(10.5)

(0.5)

(162.4)

(523.8)

1,086.0

5.2

5.3

1,075.2

1,085.7

0.3

1,086.0

808.6

5.0

232.8

—

75.6

1,122.0

1,391.9

(322.6)

—

(24.7)

(1.8)

(349.1)

(2.2)

(130.0) 

—

(10.9)

(0.6)

(143.7)

(492.8)

899.1

4.5

—

892.3

896.8

2.3

899.1

The Group has applied IFRS 16 using the modified retrospective approach and therefore comparatives have not been restated. Refer to Note 34.

The notes on pages 121 to 161 form part of these financial statements.

These financial statements were approved by the Board of Directors on 2 December 2020.

On behalf of the Board

Iain McPherson  Mike Scott
Director   

Director

118

Countryside Properties PLC Annual report 2020Consolidated statement of changes in equity
For the year ended 30 September 2020

Share
capital
£m

Share 
premium
£m

Retained
earnings
£m

Note

Equity
attributable to
owners of the
parent
£m

Non-controlling
interest
£m

At 1 October 2018

Comprehensive income

Profit and total comprehensive income for the year 

Transactions with owners

Share-based payments, net of deferred tax

17, 29

Purchase of shares by Employee Benefit Trust

Dividends paid to owners of the parent

23

33

Total transactions with owners

At 30 September 2019

Comprehensive loss

Loss and total comprehensive loss for the year

Transactions with owners

Issue of shares, net of transaction costs

Share-based payments, net of deferred tax

Purchase of shares by Employee Benefit Trust

Dividends paid to owners of the parent

Dividends paid to non-controlling interests

Reclassification

Total transactions with owners

At 30 September 2020

23

17, 29

23

33

23

23

4.5

—

—

—

—

—

4.5

— 

0.7

—

—

—

—

—

0.7

5.2

—

—

—

—

—

—

—

—

5.3

—

—

—

—

—

5.3

5.3

787.6

792.1

167.7

167.7

6.0

(13.0)

(56.0)

(63.0)

6.0

(13.0)

(56.0)

(63.0)

892.3

896.8

1.6

0.7

—

—

—

—

2.3

Total
equity
£m

793.7

168.4

6.0

(13.0)

(56.0)

(63.0)

899.1

(3.7)

(3.7)

(0.3)

(4.0)

237.0

0.4 

(2.0)

(46.2)

—

(2.6)

186.6

243.0

0.4

(2.0)

(46.2)

—

(2.6)

192.6

1,075.2

1,085.7

—

— 

—

—

(4.3)

2.6

(1.7)

0.3

243.0

0.4

(2.0)

(46.2)

(4.3)

—

190.9

1,086.0

The Group has applied IFRS 16 using the modified retrospective approach and therefore comparatives have not been restated. Refer to Note 34.

119

Financial statementsCountryside Properties PLC Annual report 2020Consolidated cash flow statement
For the year ended 30 September 2020

Cash (used in)/generated from operations

Interest paid – lease liabilities

Interest paid – other

Interest received

Tax paid 

Net cash (outflow)/inflow from operating activities

Cash flows from investing activities

Purchase of intangible assets

Purchase of property, plant and equipment

Proceeds from disposal of financial assets at fair value through profit or loss

Proceeds from disposal of property, plant and equipment

(Increase)/decrease in advances to joint ventures and associate

Repayment of members’ interest from joint venture

Dividends received from joint ventures and associate

Net cash inflow from investing activities

Cash flows from financing activities

Dividends paid to owners of the parent

Dividends paid to non-controlling interests

Repayment of lease liabilities

Purchase of shares by Employee Benefit Trust

Net proceeds from the issue of share capital

Borrowings under the revolving credit facility

Repayment of borrowings under the revolving credit facility

Net cash inflow/(outflow) from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Note

24

11

12

16

26

14

14, 15

33

23

23

2020
£m

(144.9)

(1.1)

(5.4)

0.2

(27.2)

(178.4)

(2.9)

(4.8)

5.0

—

(19.8)

4.4

35.8

17.7

(46.2)

(4.3)

(4.9)

(2.0)

243.0

297.6

(297.6)

185.6

24.9

75.6

20

100.5

2019
£m

86.3

—

(3.8)

0.6

(27.9)

55.2

(3.1)

(7.8)

—

0.3

6.8

2.9

43.1

42.2

(56.0)

—

—

(13.0)

—

—

—

(69.0)

28.4

47.2

75.6

The Group has applied IFRS 16 using the modified retrospective approach and therefore comparatives have not been restated. Refer to Note 34.

120

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements
For the year ended 30 September 2020

1. GENERAL INFORMATION 
Countryside Properties PLC (the “Company”) is a public limited company incorporated and domiciled in the United Kingdom whose shares are publicly 
traded on the London Stock Exchange. The Company’s registered office is Countryside House, The Drive, Brentwood, Essex CM13 3AT. The Company, 
its subsidiaries, joint ventures and associate are together defined as the “Group”.

The Group operates through two differentiated, complementary divisions: Partnerships and Housebuilding. The Partnerships division specialises in 
urban regeneration of public sector land, delivering private, affordable and private rented sector (“PRS”) homes in partnership with local authorities and 
housing associations. It also develops brownfield land in the Midlands, the North West of England and Yorkshire. The Housebuilding division delivers 
high quality homes aimed at local owner occupiers. It develops primarily private and affordable homes on land owned or controlled by the Group, 
located in outer London and the Home Counties.

The parent company financial statements are on pages 162 to 168.

2. CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES
The preparation of the Group’s financial statements under International Financial Reporting Standards (“IFRS”), as adopted by the European Union, 
requires the Directors to make estimates and assumptions that affect the application of policies and the reported amounts of assets, liabilities, income, 
expenses and related disclosures. 

CRITICAL ACCOUNTING JUDGEMENTS
In the process of applying the Group’s accounting policies, which are described in Note 3, the Directors have made no individual judgements that have 
a significant impact on the financial statements, apart from those involving estimates which are described below.

KEY SOURCES OF ESTIMATION UNCERTAINTY
Estimates and underlying assumptions affecting the financial statements are based on historical experience and other relevant factors and are reviewed 
on an ongoing basis. This approach forms the basis of making judgements about carrying values of assets and liabilities that are not readily apparent 
from other sources. Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based 
or as a result of new information. Such changes are recognised in the year in which the estimate is revised. 

The key sources of estimation uncertainty that have a risk of causing a material adjustment to the carrying value of assets and liabilities are described below.

Estimation of site profitability
In order to determine the profit or loss that the Group recognises on its developments and construction contracts in a specific period, the Group 
allocates the total cost of each development or construction contract between the proportion completing in the period and the proportion completing 
in future periods. The assessment of the total costs to be incurred requires a degree of estimation. Actual costs may differ to forecasts for several 
reasons such as site delays, unforeseen costs, change orders and uncontracted cost inflation and the Group is also exposed to various market 
fluctuations. The long-term nature of the Group’s activities adds further complexity as forecasts are required for the duration of developments or 
construction contracts. The Covid-19 pandemic has increased this estimation uncertainty during the year due to the potential impact on house prices, 
materials, labour costs and construction timelines. Group management has established internal controls to review and ensure the appropriateness 
of estimates made on an individual development or contract basis.

The Directors note that a change in estimated margins on several sites (due, for example, to changes in estimates of cost inflation or a material 
reduction in house prices in the private market) could materially alter future profitability. The Directors have performed a detailed review of the 
Group’s developments, considering the impact of the Covid-19 pandemic, and have concluded that no impairment of inventory is required at 
30 September 2020. 

As an illustration, if the Directors were to reduce the forecast margins of all developments by 5%, the gross profit recognised in the year would have 
reduced by £45m, or £50m on an adjusted basis, with a reduction to net assets of the same value. Likewise, an increase to margins by 5% would have 
increased gross profit and net assets by the same values.

3. ACCOUNTING POLICIES
BASIS OF PREPARATION
These financial statements for the year to 30 September 2020 are those of the Company and all of its subsidiaries. They have been prepared in 
accordance with IFRS as adopted by the European Union, IFRS Interpretations Committee (“IFRS IC”) interpretations and those parts of the 
Companies Act 2006 applicable to companies reporting under IFRS. 

The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. These policies have been 
consistently applied to all the years presented, unless otherwise stated.

These financial statements have been prepared on a going concern basis in Sterling and rounded to the nearest £0.1m under the historical cost convention, 
except for financial assets at fair value through profit or loss, share-based payments and certain other assets and liabilities recognised at fair value as a 
result of business combinations.

GOING CONCERN
The Group has the benefit of a £300m revolving credit facility (“RCF”) provided by its banking syndicate of four banks, which expires in May 2023. 
The facility includes covenants in respect of gearing, interest cover, tangible net asset value and loan to book value. In response to the initial outbreak 
of Covid-19, the Group’s gearing and interest cover covenants were relaxed until September 2022 to provide additional headroom under the RCF. 

In response to Covid-19, the Group also put in place a £300m commercial paper programme under the Government’s Covid Corporate Financing 
Facility (“CCFF”), which may allow the Group access to an additional £300m of funding until 22 March 2021. The CCFF will be used to provide standby 
liquidity, should that be required. The Group do not consider this requirement to be likely.

The Group’s RCF and the CCFF were undrawn as at 30 September 2020 and as at the date of approval of these financial statements.

121

Financial statementsCountryside Properties PLC Annual report 20203. ACCOUNTING POLICIES CONTINUED
GOING CONCERN CONTINUED
As described in the Viability Statement (page 65), the Directors have performed a robust assessment of the principal risks facing the Company, 
including those risks that would threaten Countryside’s business model, future performance, solvency and liquidity. The principal risks facing Countryside 
and how the Company addresses such risks are described in the Principal Risks section of the Strategic Report on pages 67 to 69.

The assessment includes a financial review, derived from the Board-approved strategic forecasts, which incorporates severe but plausible downside case 
scenarios at varying points throughout the Group’s working capital cycle, illustrating the potential impact upon viability of one or more of the Group’s 
principal risks crystallising, both individually and in combination. Three scenarios have been considered: firstly, a further three-month national lockdown 
followed by a sharp reduction in house prices; secondly, a series of disruptive local lockdowns over a three-month period, followed by a sharp 
reduction in house prices; and thirdly, two successive three-month periods of local lockdowns with a four-month intervening period, with a sharp 
reduction in house prices after the initial three-month lockdown. For the purposes of these scenarios, it has been assumed that under the restrictions 
of a national lockdown, all site and sales activity ceases in its entirety. Under the restrictions of localised lockdowns, sales volumes reduce by half, with 
20% of sites being required to cease production with further inefficiency being experienced on our remaining sites. These lockdown scenarios reflect 
severe but plausible downsides relative to our experience of previous lockdowns. Our experience of the lockdown which took place in November 
2020 has been less severe than these downside scenarios.

Under the national lockdown scenario, a temporary cessation of all operations and a sharp 20% reduction in house prices results in a sudden deterioration 
in profitability and liquidity as the business is required to cease production and fund its fixed cost base in the absence of income from third parties. A gradual 
recovery in volumes and house prices is then reflected over an 18-month period. The viability testing demonstrates that sufficient liquidity exists and no 
covenant breaches would arise. However, such a scenario would put some pressure on interest cover covenants and liquidity headroom. As a 
consequence, the business would need to defer investment in respect of the planned Partnerships growth initiatives and identified land purchases, reduce 
production rates to prevent a build-up of stock and delay recruitment to preserve cash within the business.

The three months of localised lockdowns demonstrate the effect of several short-term temporary closures of regional businesses which reduce the 
Group’s overall volumes by half across the three-month period, along with an immediate 20% fall in house prices. Volumes and house prices are then 
projected to recover across an 18-month period. This scenario has less severe repercussions on short-term liquidity and profitability; however, the 
implications for medium-term liquidity are still significant as the business continues to invest through the lockdown period. Under this scenario it is 
necessary for the business to scale back some, but not all, of its investment plans, whilst also delaying recruitment and deferring some land purchases. 
The Group is expected to maintain significant headroom across all of its financial covenants under this scenario.

The final scenario which has been tested demonstrates the effect of two consecutive three-month periods of local lockdowns with a four-month intervening 
period, with a 20% fall in house prices occurring after the initial lockdown. A gradual recovery in volumes and house prices is then reflected over an 18-month 
period. Under this scenario, the Group would be required to take mitigating action similar to that described for the national lockdown scenario in order to 
preserve liquidity; however, no covenant breaches would be expected to arise.

Based on the forecasts and scenarios modelled, the Directors have assessed the Group’s going concern status over the next 12 months, which 
incorporates the downside case scenarios noted above. The Directors note that the level of uncertainty which Covid-19 poses to the Group is 
significant; however, under all the scenarios, the assessment performed has shown that the Group has sufficient cash reserves to remain liquid, without 
breaching covenants or issuing commercial paper under the CCFF, for at least 12 months from the date of these financial statements. Accordingly, these 
financial statements have been prepared on a going concern basis.

ADOPTION OF NEW AND REVISED ACCOUNTING STANDARDS
During the financial year ended 30 September 2020, the Group adopted the following standards and amendments issued by the International 
Accounting Standards Board (“IASB”):

•  IFRS 16 “Leases”;

•  IFRIC 23 “Uncertainty over Income Tax Treatments”;

•  Amendments to IAS 28 – Long-Term Interests in Associates and Joint Ventures; and

•  Annual improvements to IFRS Standards 2015–2017 Cycle.

Information on the initial application of IFRS 16, including the impact on the financial position and performance of the Group, has been disclosed in 
Note 34. The adoption of the other amendments in the year did not have a material impact on the financial statements.

STANDARDS, INTERPRETATIONS AND AMENDMENTS IN ISSUE BUT NOT YET EFFECTIVE
The following amendments to standards and interpretations have also been issued, but are not yet effective and have not been early adopted for the 
financial year ended 30 September 2020:

•  Definition of Material – Amendments to IAS 1 “Presentation of Financial Statements” and IAS 8 “Accounting Policies, Changes in Accounting 

Estimates and Errors”;

•  Definition of a Business – Amendments to IFRS 3 “Business Combinations”;

•  Revised Conceptual Framework for Financial Reporting; and

•  Sale or Contribution of Assets Between an Investor and its Associate or Joint Venture – Amendments to IFRS 10 and IAS 28.

The adoption of these amendments is not expected to have a material impact on the Group.

122

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 20203. ACCOUNTING POLICIES CONTINUED
BASIS OF CONSOLIDATION
Subsidiaries are entities which the Group has the power to control. The Group controls an entity when the Group is exposed to, or has rights to, 
variable returns from its involvement with the entity and has the ability to govern the financial and operating policies so as to obtain economic benefits 
from its activities. The financial statements of subsidiaries are consolidated in the Group financial statements using the acquisition method of accounting 
from the date on which control is obtained up until the date that control ceases. 

Non-controlling interests in the results and equity of subsidiaries are shown separately in the statement of comprehensive income and the statement 
of changes in equity.

Where the accounting policies of a subsidiary or equity-accounted investee do not conform in all material respects to those of the Group, adjustments 
are made on consolidation to reflect the accounting policies of the Group.

Intragroup transactions, balances and unrealised gains and losses on transactions between Group companies are eliminated in preparing the financial 
statements. Gains arising from transactions with joint arrangements and associates are eliminated as described below.

JOINT ARRANGEMENTS AND ASSOCIATES
Where the Group collaborates with other entities on a development or contract, a judgement is made about the nature of the relationship. 
Where there is joint control (as described by IFRS 11), the arrangement is classified as a joint arrangement and accounted for using the equity method 
(for joint ventures) or on the basis of the Group’s proportional share of the arrangement’s assets, liabilities, revenues and costs (for joint operations). 

An associate is an entity over which the Group is in a position to exercise significant influence but does not exercise control or joint control. 
Investments in associates are accounted for using the equity method. 

Under the equity method of accounting, interests in joint ventures and associates are initially recognised at cost and adjusted thereafter to recognise 
the Group’s share of profits or losses and movements in other comprehensive income. When the Group’s share of losses in a joint venture or associate 
equals or exceeds its interests in the joint venture or associate, the Group does not recognise further losses, unless it has incurred obligations or made 
payments on behalf of the joint venture or associate. 

Unrealised losses arising on transactions between the Group and its joint ventures and associates are eliminated unless the transaction provides 
evidence of an impairment of the asset transferred. 

The Group funds its joint ventures and associates through a combination of equity investments and shareholder loans. The Directors review the 
recoverability of investments and shareholder loans for impairment annually.

Where an investment is held in a joint venture or associate which has net liabilities, the investment is held at £Nil and other long-term interests, such as 
shareholder loans, are reduced by the value of the net liabilities, unless the Group has incurred legal or constructive obligations or made payments on 
behalf of the joint venture or associate.

PURCHASE OF SHARES BY EMPLOYEE BENEFIT TRUST 
From time to time, the Employee Benefit Trust (“EBT”) purchases shares of the Company in order to hold an appropriate level of shares towards the 
future settlement of outstanding share-related incentives on behalf of the Group. The EBT is funded directly by the Group. The EBT waives its dividend 
and voting rights in respect of the shares it holds. The purchase value of EBT shares is charged to retained earnings.

BUSINESS COMBINATIONS
All acquisitions are accounted for using the acquisition method of accounting. The cost of an acquisition is the aggregate of the fair values of the assets 
transferred, liabilities incurred or assumed, and equity instruments issued at the date of acquisition. The consideration transferred includes the fair value 
of the asset or liability resulting from a deferred or contingent consideration arrangement, unless that arrangement is dependent on continued 
employment of the beneficiaries.

The identified assets and liabilities are measured at their fair value at the date of acquisition. The excess of consideration over the Group’s share of the 
fair value of the total identifiable net assets acquired is recorded as goodwill.

Costs directly relating to an acquisition are expensed to the statement of comprehensive income. 

INTANGIBLE ASSETS 
Goodwill
Goodwill recognised on acquisition of a subsidiary represents the excess of consideration over the Group’s share of the fair value of the total 
identifiable net assets acquired. If the total consideration transferred is less than the fair value of the net assets acquired, the difference is recognised 
directly in the statement of comprehensive income.

An impairment review is carried out annually or when circumstances arise that may indicate an impairment is likely. The carrying value of goodwill is 
compared to its recoverable amount, being the higher of its value in use and its fair value less costs of disposal. Any impairment is charged immediately 
to the statement of comprehensive income and is not subsequently reversed. 

For the purpose of impairment testing, goodwill acquired in a business combination is allocated to each of the cash generating units (“CGUs”), or 
groups of CGUs, that are expected to benefit from the synergies of the combination. Each CGU or group of CGUs to which the goodwill is allocated 
represents the lowest level within the entity at which the goodwill is monitored for internal management purposes. 

Brands
The Group carries assets on the statement of financial position for acquired brands. The cost is determined at acquisition as being directly attributable 
cost or, where relevant, by using an appropriate valuation method. The assets are tested for impairment when a triggering event is identified and are 
amortised over a period of between five and twenty years. Internally generated brands are not recognised.

123

Financial statementsCountryside Properties PLC Annual report 20203. ACCOUNTING POLICIES CONTINUED
INTANGIBLE ASSETS CONTINUED
Customer-related assets
The Group carries customer-related intangible assets on the statement of financial position resulting from acquisitions. These assets are recognised at 
fair value. The assets are tested for impairment when a triggering event is identified and are amortised over a period of between two and a half and 
ten years. Internally generated relationships are not recognised.

Computer software
Computer software that generates an economic benefit of greater than one year is recognised as an intangible asset and carried at cost less 
accumulated amortisation. Computer software costs that are recognised as an asset are amortised on a straight-line basis over their economic useful 
life of either four or five years. These assets are reviewed for impairment at such time as there is a change in circumstances due to which the carrying 
value may no longer be recoverable.

PROPERTY, PLANT AND EQUIPMENT 
Property, plant and equipment is stated at cost less accumulated depreciation and any applicable impairment losses.

Depreciation is charged at rates to write off the cost of the asset (to its residual value) on a straight-line basis over the estimated useful life of the asset. 
The applicable annual rates are:

•  Plant and machinery 

20% to 25%

•  Fixtures and fittings 

10%

The Group does not own any land or buildings considered to be non-trade related.

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. 

FINANCIAL ASSETS 
The Group classifies its financial assets in the following categories: 

•  financial assets at amortised cost; and 

•  financial assets at fair value through profit or loss.

The classification depends on the purpose for which the financial assets were acquired. Management determines the classification of its financial assets 
at initial recognition. Financial assets are derecognised only when the contractual rights to the cash flows from the financial assets expire or when the 
Group is no longer considered to have control over the assets.

Financial assets at amortised cost
Financial assets at amortised cost are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They 
are included in current assets, except for those with maturities greater than 12 months after the end of the reporting period. These are classified as 
non-current assets. The Group’s financial assets at amortised cost comprise “trade and other receivables” and “cash and cash equivalents” in the 
statement of financial position.

Financial assets at fair value through profit or loss
Financial assets at fair value through profit or loss are either designated in this category or not classified in any of the other categories. They are 
included in non-current assets unless the asset matures or management intends to dispose of it within 12 months of the end of the reporting period. 

Changes in the fair value of financial assets at fair value through profit or loss are recorded in the statement of comprehensive income. 

The fair value of financial instruments is determined by quoted prices for identical instruments in active markets where possible (for example, 
over-the-counter derivatives). Where this information is available, the financial instrument is classified as Level 1.

Where quoted prices for identical instruments are not available, the fair value of financial instruments is determined by using valuation techniques. 
These valuation techniques maximise the use of observable market data where it is available and rely as little as possible on entity-specific estimates.

If all significant inputs required to fair value an instrument are observable, either directly (as prices) or indirectly (derived from prices), the instrument is 
classified as Level 2.

If one or more of the significant inputs is not based on observable market data, the instrument is classified as Level 3.

INVENTORIES
Inventories are held at the lower of cost or net realisable value, with the exception of inventories acquired as part of a business combination which are 
held at fair value. Costs comprise land, land option costs, materials, applicable direct labour and those overheads incurred to bring the inventories to their 
present location and condition. Net realisable value represents estimated selling price less all estimated costs to sell, including sales and marketing costs.

Purchased land options are initially stated at cost. Option costs are written off on a straight-line basis over the remaining life of the option and are also 
subject to impairment review. Impairment reviews are performed when circumstances arise which indicate an impairment is likely, such as a refusal of 
planning permission. Any impairments are recognised immediately in the statement of comprehensive income. Upon exercise, the unamortised balance 
of an option is included within the value of inventory.

Land inventory is recognised when the Group obtains control of the land, which is considered to be on unconditional exchange of contracts. Where 
land is purchased on deferred payment terms, the liability is discounted to fair value with the land recognised at the discounted value in inventories. 
The liability is presented as “deferred land payments” within trade and other payables.

Pre-contract expenditure is capitalised into inventories where it is probable that a contract will be signed or otherwise is recognised as an expense 
within costs of sales in the statement of comprehensive income.

124

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 20203. ACCOUNTING POLICIES CONTINUED
INVENTORIES CONTINUED
Provisions for inventories are made, where appropriate, to reduce the value of inventories to their net realisable value.

The Group determines the value of inventories charged to cost of sales based on the total forecast margin of developing a site or part of a site. Refer 
to page 127 for the Group’s cost of sales accounting policy.

TRADE RECEIVABLES
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost, less any provision for impairment.

The Group applies the simplified approach under IFRS 9 to measure expected credit losses (“ECL”) associated with trade receivables. The carrying 
value of the receivable is reduced at each reporting date for any increase in the lifetime ECL, with an impairment loss recognised in the statement of 
comprehensive income.

If collection is expected in one year or less, receivables are classified as current assets. If not, they are classified as non-current assets. 

Where land is sold on deferred payment terms, the revenue and associated receivable are discounted to their fair value. The discount to fair value is 
amortised over the period to the settlement date and credited to finance income using the effective interest rate method. Changes in estimates of the 
final amount due are recognised in revenue in the statement of comprehensive income. 

CASH AND CASH EQUIVALENTS 
Cash and cash equivalents comprise cash at bank and in hand and other short-term deposits held by the Group with maturities of three months or less.

TRADE PAYABLES 
Trade payables on normal terms are not interest bearing and are stated initially at their fair value and subsequently at amortised cost. 

Where land is purchased on deferred payment terms, the liability is discounted to fair value with the land recognised at the discounted value in 
inventories. The discount to fair value relating to the liability is amortised over the period of the credit term and charged to finance costs using the 
effective interest rate method. Changes in estimates of the final payment due are capitalised into inventories and, in due course, to cost of sales in the 
statement of comprehensive income.

Trade payables also includes overage payable where the Group is committed to make contractual payments to land vendors related to the 
performance of the development in the future. Overage payable is estimated based on expected future cash flows in relation to relevant developments 
and, where payment will take place in more than one year, is discounted.

Deposits received from customers relating to sales of new properties are classified within current trade payables. 

Trade payables are classified as current liabilities if payment is due within 12 months. If not, they are classified as non-current liabilities. 

LEASES
Lease liabilities are initially recognised at the present value of future lease payments. Future lease payments are included in the lease liability where they 
are fixed in value, or variable based on an index or a rate. Variable lease payments that do not depend on an index or rate are recognised as an 
expense in the period in which the condition that triggers the payment occurs. To calculate the present value of future lease payments, the payments 
are discounted at the Group’s incremental borrowing rate, which is the rate that the Group would have to pay to borrow the funds necessary to 
obtain an asset of similar value in a similar economic environment with similar terms and conditions. 

Subsequently, lease liabilities increase to reflect the unwind of discount and reduce by the value of payments made to lessors. Lease liabilities are 
remeasured where the Group’s assessment of the expected lease term changes or there is a modification to the lease terms. The unwind of the 
discount on lease liabilities is recorded in finance costs in the statement of comprehensive income. Cash outflows relating to lease interest are 
presented within net cash flows from operating activities in the statement of cash flows.

Right of use assets are initially measured at cost, comprising the initial value of the lease liabilities adjusted for rental payments made at or prior to the 
start of the lease term, initial direct costs, lease incentives and restoration costs. 

Subsequently, right of use assets are measured at cost less accumulated depreciation and impairment losses, and adjusted for any remeasurement of 
lease liabilities. Right of use assets are depreciated over the shorter of the asset’s estimated useful life and the lease term on a straight-line basis. Depreciation 
is recorded in either cost of sales or administrative expenses in the statement of comprehensive income depending on the nature of the asset. 

The Group applies the recognition exemptions for short-term and low value asset leases. The rental expense for these leases is recognised on a 
straight-line basis in the statement of comprehensive income. The rental expense is recorded in either cost of sales or administrative expenses 
depending on the nature of the asset. Short-term leases are leases with a lease term of 12 months or less.

BORROWINGS
Interest-bearing bank loans and overdrafts are recorded initially at fair value. Such instruments are subsequently carried at amortised cost and finance 
charges, including premiums payable on settlement or redemption, are amortised over the term of the instrument using the effective interest rate method.

Bank loans are reported net of direct transaction costs to the extent that borrowings are available for offset. If the value of unamortised borrowing 
costs exceeds the value of borrowings, these amounts are disclosed within prepayments.

Bank loans are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 12 months after 
the date of the statement of financial position.

Bank overdrafts are classified as current liabilities.

125

Financial statementsCountryside Properties PLC Annual report 20203. ACCOUNTING POLICIES CONTINUED
PROVISIONS 
Provisions are recognised when the Group has a present obligation as a result of a past event which is probable to result in an outflow of economic 
benefits that can be reliably estimated. Where the effect of the time value of money is material, the provision is discounted at the pre-tax discount rate 
that reflects the risks specific to the liability.

SHARE CAPITAL AND SHARE PREMIUM
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are presented in share premium as a 
deduction from the proceeds received.

OFFSETTING FINANCIAL INSTRUMENTS
Financial assets and liabilities are offset, and the net amount is reported in the statement of financial position when there is a legally enforceable right to 
offset and there is an intention to settle on a net basis or realise the asset and settle the liability simultaneously. 

REVENUE
Revenue comprises the fair value of the consideration received or receivable, net of applicable Value-Added Tax, stamp duty land tax, rebates and 
discounts and after eliminating sales within the Group.

The Group’s two divisions – Partnerships and Housebuilding – operate a range of legal and contractual structures which are tailored according to the land 
structure and parties to the contract. Recognition of revenue reflects the underlying nature of these contracts, as described below in more detail by category. 

Private revenue 
Revenue is recognised on the sale of private housing at a point in time on legal completion, as this is when the customer obtains control of the 
property and the Group has fulfilled its performance obligations. Revenue is recognised at the fair value of the consideration received.

Cash incentives are considered to be a discount from the purchase price offered to the acquirer and are therefore accounted for as a reduction to revenue.

Cash is received by the Group on legal completion and there is no variable or financing component to the consideration received. Where customers 
use the Government’s Help to Buy scheme, the Group typically receives the cash from Homes England within two weeks of legal completion.

Affordable housing and private rented sector (“PRS”) revenue
Contract revenue for affordable housing and PRS contracts is recognised over time based on surveyor-certified valuations of work performed at the 
balance sheet date. As the build progresses, customer-controlled assets are created, with the design tailored to the specification of the customer. The 
Group has an enforceable right to be paid for the work completed to date and invoices are issued and paid over the life of the development.

Variations in contract work and claims are included to the extent that it is highly probable that there will not be a significant reversal when the value of 
such payments are finalised.

Where progress towards the satisfaction of performance obligations cannot be reasonably determined, revenue is recognised over time as the work is 
performed, to the extent that costs have been incurred and are expected to be recoverable, and contract costs are recognised as expenses in the 
period in which they are incurred.

When it is probable that total contract costs will exceed total contract revenue, the expected loss is recognised immediately in the statement of 
comprehensive income within cost of sales.

Other revenue – land sales
Revenue is recognised in the statement of comprehensive income at a point in time on unconditional exchange of contracts as this is the point at 
which the Group is considered to have satisfied its performance obligations. Revenue is measured as the fair value of consideration received or receivable.

Where there are residual obligations in the land sale contract that are not satisfied at the balance sheet date, an element of the transaction price is 
deferred into future periods. If the stand-alone selling price of the residual obligations is not directly observable, the transaction price is derived by 
calculating a value for the land element of the contract and deducting this from the total transaction price. The remainder is allocated to the residual 
obligations. Revenue is recognised on the residual obligations at a point in time when the performance obligations have been satisfied.

Cash is either received on completion or on deferred settlement terms. Where land is sold on deferred settlement terms the revenue and associated 
receivable are discounted to their fair value. The discount to fair value is amortised over the period to the settlement date and credited to finance 
income using the effective interest rate method. Changes in estimates of the final amount due are recognised in revenue in the statement of 
comprehensive income. 

Other revenue – commercial sales
Revenue is typically recognised in the statement of comprehensive income at a point in time on unconditional exchange of contracts as this is the point 
at which the Group is considered to have satisfied its performance obligations. Cash is received on legal completion and, in most cases, there is no 
variable or financing component to the consideration received. 

In some cases, where longer-term performance obligations are present, for example in design and build contracts, revenue is recognised over time as 
described above in “Affordable housing and private rented sector (“PRS”) revenue”. Revenue is measured as the fair value of consideration received or 
receivable.

Other revenue – project management services
Revenue earned for the provision of project management services, typically to the Group’s joint ventures and associates, is recognised on an accruals 
basis in line with the underlying contract.

126

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 20203. ACCOUNTING POLICIES CONTINUED
REVENUE CONTINUED
Other revenue – part exchange 
In certain instances, property may be accepted as part consideration in the sale of a Countryside property. The fair value of the part exchange 
property is established by independent surveyors and reduced for costs to sell. The sale of the Countryside property is recorded in line with the 
accounting policy for private housing described above, with the value of revenue recognised reflecting the total of cash proceeds and the fair value of 
the part exchange property received by the Group. The part exchange property is recognised within inventories until sold.

The subsequent sale of the part exchange property is treated as a separate transaction with revenue recognised in line with the treatment of private 
housing described above. 

Other revenue – freehold reversions
Revenue is recognised on freehold reversion sales on unconditional exchange.

COST OF SALES
The Group determines the value of inventories charged to cost of sales based on the total forecast margin of developing a site or a phase of a site. 
Once the total expected margin of the site or phase of a site is established it is allocated based on revenue to calculate a build cost per plot. These 
costs are recognised within cost of sales when the related revenue is recognised in accordance with the Group’s revenue recognition policy.

To the extent that additional costs or savings are identified and the expected margin changes as the site progresses, the change is recognised over the 
remaining units. 

Cost of sales for land and commercial property which form part of a larger site are recognised based on forecast site margin as described above. 
Where land and commercial property relates to the entirety of a site, cost of sales represents the carrying value of the related inventory in the Group’s 
statement of financial position and is recognised within cost of sales when revenue is recognised in accordance with the Group’s revenue recognition policy.

FINANCE COSTS AND FINANCE INCOME
Borrowing costs
Borrowing costs in relation to the Group’s debt facility are recognised on an accruals basis. Also included in borrowing costs is the amortisation of fees 
associated with the arrangement of the financing.

Finance charges, including premiums payable on settlement or redemption and direct issue costs, are accounted for on an accruals basis in the 
statement of comprehensive income using the effective interest method. These amounts are added to the carrying amount of the instrument 
to the extent that they are not settled in the period in which they arise.

The Group capitalises borrowing costs into developments only where project-specific borrowings are used.

Unwind of discounting
The finance costs and income associated with the time value of money on discounted payables and receivables are recognised within finance costs 
and income as the discount unwinds over the life of the relevant item.

CURRENT AND DEFERRED INCOME TAXATION 
Income tax comprises current and deferred tax. 

Current taxation 
The current taxation payable is based on taxable profit for the period which differs from accounting profit as reported in the statement of 
comprehensive income because it excludes items of income or expense that are taxable or deductible in other years and those items never taxable 
or deductible. The Group’s liability for current tax is measured using tax rates that have been enacted or substantively enacted by the reporting date.

Deferred taxation
Deferred taxation is the tax expected to be payable or recoverable on differences between the carrying amount of assets and liabilities in the financial 
statements and their corresponding tax values used in the computation of taxable profit and is accounted for using the balance sheet liability method. 

Deferred tax liabilities are recognised for all taxable temporary differences and deferred tax assets are recognised to the extent that it is probable that 
future taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the 
temporary difference arises from the initial recognition of goodwill or from the initial recognition (other than in a business combination) of other assets 
and liabilities in a transaction which affects neither the taxable profit nor the accounting profit.

Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is realised or the liability is settled based upon tax 
rates that have been enacted or substantively enacted by the reporting date. Deferred tax is charged or credited in the statement of comprehensive 
income, except when it relates to items credited or charged directly to the statement of changes in equity, in which case the deferred tax is also dealt 
with in equity.

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax liabilities and 
when the Group intends to settle the balances on a net basis.

127

Financial statementsCountryside Properties PLC Annual report 20203. ACCOUNTING POLICIES CONTINUED
SEGMENTAL REPORTING 
The chief operating decision maker (“CODM”) has been identified as the Group’s Executive Committee. The CODM reviews the Group’s internal 
reporting in order to assess performance and allocate resources. The CODM assesses the performance of the operating segments based on adjusted 
revenue, adjusted operating profit, return on capital employed (“ROCE”), tangible net asset value (“TNAV”) and tangible net operating asset value 
(“TNOAV”). Segmental reporting reflects the Group’s management structure and primary basis of internal reporting. 

Segmental results include items directly attributable to the segment, as well as those that can be allocated on a reasonable basis. 

PENSION PLANS 
The Group operates a defined contribution pension plan. A defined contribution plan is a pension plan under which the Group pays fixed 
contributions to a separate entity.

The Group has no further payment obligations once the contributions have been paid. The contributions are recognised on an accruals basis as 
employee benefit expenses.

SHARE-BASED PAYMENTS
The Group provides benefits to employees of the Group, including Directors, in the form of equity-settled share-based awards, whereby employees 
render services in exchange for rights over shares.

For equity-settled share-based payments, the fair value of the employee services rendered is determined by reference to the fair value of the shares 
awarded or options granted, excluding the impact of any non-market vesting conditions. All share options are valued using an option-pricing model 
(Black Scholes or Monte Carlo). This fair value is charged to the statement of comprehensive income over the vesting period of the share-based awards. 

The Group does not operate any cash-settled share-based payment plans.

NON-UNDERLYING ITEMS
Certain items which do not relate to the Group’s underlying performance are presented separately in the statement of comprehensive income as 
non-underlying items where, in the judgement of the Directors, they need to be disclosed separately by virtue of their nature, size or incidence in 
order to obtain a clear and consistent presentation of the Group’s underlying business performance. As these non-underlying items can vary 
significantly from year to year, they create volatility in reported earnings.

In addition, the Directors believe that in discussing the performance of the Group, the results of joint ventures and associates should be proportionally 
consolidated, including the Group’s share of revenue and operating profit, as they are managed as an integral part of the Group’s operations. As such, 
the Directors adjust for these non-underlying items in the calculation of the Group’s Alternative Performance Measures (“APMs”), which are set out on 
pages 169 to 171. 

Examples of material and non-recurring items which may give rise to disclosure as non-underlying items are:

•  costs incurred directly in relation to business combinations or capital market transactions including advisory costs, one-off integration costs and 

employment-related deferred consideration costs; 

•  adjustments to the statement of financial position that do not relate to trading activity such as the recognition and reversal of non-trade impairments or 

the recognition of material liabilities which are not considered to be in the ordinary course of business; and

•  the costs of significant Group restructuring exercises.

In addition, the amortisation of acquisition-related intangible assets is treated as a non-underlying item as management does not believe this potentially 
variable cost should be included when considering the underlying trading performance of the Group.

DIVIDENDS
Dividend income from investments is recognised when the shareholders’ rights to receive payment have been established.

Dividends payable are recorded in the period in which they become unconditional.

4. SEGMENTAL REPORTING
Segmental reporting is presented in respect of the Group’s business segments reflecting the Group’s management and internal reporting structure and 
is the basis on which strategic operating decisions are made by the Group’s CODM. The Group’s two business segments are Partnerships and 
Housebuilding; these are described below and in more detail in the Strategic Report, on pages 2 to 69. 

The Partnerships division specialises in urban regeneration of public sector land, delivering private, affordable and PRS homes in partnership with local 
authorities and housing associations. It also develops brownfield land in the Midlands, the North West of England and Yorkshire.

The Housebuilding division delivers high quality homes aimed at local owner occupiers. It develops primarily private and affordable homes on land 
owned or controlled by the Group, located in outer London and the Home Counties.

Segmental adjusted operating profit and segmental operating profit include items directly attributable to a segment as well as those that can be 
allocated on a reasonable basis. Central head office costs that are directly attributable to a segment are allocated where possible, or otherwise 
allocated between segments based on an appropriate allocation methodology, such as headcount.

Segmental TNAV and TNOAV include items directly attributable to the segment as well as those that can be allocated on a reasonable basis, with the 
exception of intangible assets and net cash or debt.

128

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 20204. SEGMENTAL REPORTING CONTINUED
Adjusted revenue, adjusted operating profit, TNAV and TNOAV are Alternative Performance Measures (“APMs”) for the Group. Further detail on 
APMs is provided on pages 169 to 171.

Countryside operates entirely within the United Kingdom.

(A) SEGMENTAL FINANCIAL PERFORMANCE

Year ended 30 September 2020

Adjusted revenue including share of revenue from joint ventures and associate

Less: share of revenue from joint ventures and associate

Revenue

Adjusted operating profit/(loss) including share of operating profit/(loss) from joint ventures 
and associate

Less: share of operating profit from joint ventures and associate

Less: non-underlying items (Note 7)

Operating profit/(loss)

Year ended 30 September 2019

Adjusted revenue including share of revenue from joint ventures and associate

Less: share of revenue from joint ventures and associate

Revenue

Adjusted operating profit/(loss) including share of operating profit/(loss) from joint ventures 
and associate

Less: share of operating profit from joint ventures and associate

Less: non-underlying items (Note 7)

Operating profit/(loss)

Partnerships
£m

Housebuilding
£m

Group items
£m

Total
£m

629.4

(44.1)

585.3

32.8

(8.3)

(8.3)

16.2

359.4

(52.7)

306.7

25.0

(8.9)

(5.2)

10.9

— 

—

—

(3.6)

—

(28.9)

(32.5)

Partnerships
£m

Housebuilding
£m

Group items
£m

837.1

(44.8)

792.3

127.8

(13.3)

(7.4)

107.1

585.7

(140.9)

444.8

114.8

(33.5)

—

81.3

— 

— 

— 

(8.2)

— 

(9.8)

(18.0)

988.8

(96.8)

892.0

54.2

(17.2)

(42.4)

(5.4)

Total
£m

1,422.8

(185.7)

1,237.1

234.4

(46.8)

(17.2)

170.4

(B) SEGMENTAL FINANCIAL POSITION
Segmental TNAV represents the net assets of the Group’s two operating divisions. Segmental TNAV includes divisional net assets less intangible assets 
(net of deferred tax) and excludes inter-segment cash funding. TNOAV is the Group’s measure of capital employed, as used in the calculation of ROCE. 

TNAV at 30 September 2019

Operating profit/(loss)

Add back items with no impact on TNAV:

– Share-based payments, net of deferred tax

– Impairment of goodwill

– Amortisation of intangible assets

Other items affecting TNAV:

– Share issue, net of transaction costs 

– Share of post-tax profit from joint ventures and associate

– Dividends paid to owners of the parent

– Dividends paid to non-controlling interests

– Taxation

– Purchase of shares by EBT

– Other

TNAV at 30 September 2020

Inter-segment cash funding/(net cash)

Segmental capital employed (TNOAV)

Partnerships
£m

Housebuilding
£m

Group items
£m

114.2

16.2

—

—

—

196.5

8.0

(29.5)

(4.3)

(1.2)

(1.2)

(10.6)

288.1

39.4

327.5

623.6

10.9

—

—

—

46.5

9.0

(16.7)

—

(0.9)

(0.8)

(8.0)

663.6

(137.6)

526.0

—

(32.5)

0.4

18.5

12.2

— 

—

—

—

—

—

1.4

—

—

—

Total
£m

737.8

(5.4)

0.4

18.5

12.2

243.0

17.0

(46.2)

(4.3)

(2.1)

(2.0)

(17.2)

951.7

(98.2)

853.5

129

Financial statementsCountryside Properties PLC Annual report 2020Partnerships
£m

Housebuilding
£m

Group items
£m

54.2

107.1

—

—

13.3

(29.5)

(18.5)

(6.8)

(5.6)

114.2

62.6

176.8

565.9

81.3

—

—

30.8

(26.5)

(16.7)

(6.2)

(5.0)

623.6

(136.0)

487.6

—

(18.0)

6.0

11.7

—

—

—

—

0.3

—

—

—

Total
£m

620.1

170.4

6.0

11.7

44.1

(56.0)

(35.2)

(13.0)

(10.3)

737.8

(73.4)

664.4

Partnerships
£m

Housebuilding
£m

Group items
£m

Total
£m

12.1

28.8

—

8.0

4.2

3.1

—

1.8

4.6

—

—

—

1.3

9.0

0.6

1.3

—

0.7

3.2

—

—

—

—

—

—

—

—

2.9

—

—

12.2

18.5

1.0

Partnerships
£m

Housebuilding
£m

Group items
£m

17.4

—

13.3

5.0

0.2

1.5

—

—

44.8

3.5

30.8

2.8

—

0.7

—

—

—

— 

— 

—

2.9

—

11.7

6.7

40.9

1.3

17.0

4.8

4.4

2.9

2.5

7.8

12.2

18.5

1.0

Total
£m

62.2

3.5

44.1

7.8

3.1

2.2

11.7

6.7

4. SEGMENTAL REPORTING CONTINUED
(B) SEGMENTAL FINANCIAL POSITION CONTINUED

TNAV at 30 September 2018

Operating profit/(loss)

Add back items with no impact on TNAV:

– Share-based payments, net of deferred tax

– Amortisation of intangible assets

Other items affecting TNAV:

– Share of post-tax profit from joint ventures and associate

– Dividends paid

– Taxation

– Purchase of shares by EBT

– Other

TNAV at 30 September 2019

Inter-segment cash funding/(net cash)

Segmental capital employed (TNOAV)

(C) SEGMENTAL OTHER ITEMS

Year ended 30 September 2020

Investment in joint ventures

Investment in associate

Share of post-tax profit from joint ventures and associate

Capital expenditure – property, plant and equipment

Capital expenditure – right of use assets

Capital expenditure – intangible assets

Depreciation – property, plant and equipment

Depreciation – right of use assets

Amortisation – intangible assets

Impairment of goodwill

Share-based payments

Year ended 30 September 2019

Investment in joint ventures

Investment in associate

Share of post-tax profit from joint ventures and associate

Capital expenditure – property, plant and equipment

Capital expenditure – intangible assets

Depreciation – property, plant and equipment

Amortisation – intangible assets

Share-based payments

130

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 20205. EMPLOYEES AND DIRECTORS 
(A) STAFF COSTS FOR THE GROUP DURING THE YEAR 

The aggregate remuneration for the employees and Directors of the Group comprised:

Wages and salaries 

Social security costs

Other pension costs 

Share-based payments (Note 29)

2020
£m

108.8

13.8

6.6

1.0

130.2

2019
£m

105.7

13.4

5.8

6.7

131.6

The average monthly number of employees (including Directors) for the year for each of the Group’s principal activities was as follows:

Development 

Head office 

2020
Number

2019
Number

1,782

165

1,947

1,674

177

1,851

(B) RETIREMENT BENEFITS 
All the Group’s employees are entitled to join the Group’s defined contribution schemes, which are invested with Aegon. Annual contributions to these 
plans expensed in the statement of comprehensive income amounted to £6.6m (2019: £5.8m), of which £0.8m (2019: £0.7m) was outstanding as at 
30 September 2020. The Group does not operate any defined benefit pension schemes.

(C) KEY MANAGEMENT COMPENSATION 
The following table details the aggregate staff costs expensed in respect of the members of the Board of Directors and Executive Committee.

Salaries and bonus

Retirement benefits

Share-based payments

(D) DIRECTORS’ EMOLUMENTS 
The following table details the aggregate staff costs expensed in respect of the members of the Board of Directors.

Aggregate emoluments

(E) EMOLUMENTS OF THE HIGHEST PAID DIRECTOR
The following table details the aggregate staff costs expensed in respect of the highest paid Director.

Aggregate emoluments

The disclosures of shares granted under the long-term incentive schemes are included in Note 29. 

2020
£m

3.0

0.4

0.1

3.5

2020
£m

2.1

2020
£m

0.6

2019
£m

6.7

0.8

3.5

11.0

2019
£m

4.3

2019
£m

2.3

131

Financial statementsCountryside Properties PLC Annual report 20206. REVENUE
An analysis of Group reported revenue by type is set out below:

Partnerships:

– Private

– Affordable

– PRS

– Other

Housebuilding:

– Private

– Affordable

– PRS

– Other

Total

2020
£m

251.7

196.6

116.5

20.5

585.3

205.1

46.2

7.2

48.2

306.7

892.0

2019
£m

355.2

243.1

167.1

26.9

792.3

312.2

70.1

15.4

47.1

444.8

1,237.1

At 30 September 2020, the aggregate amount of unsatisfied performance obligations relating to contracts with customers was £891.8m (2019: £893.5m). 
Approximately half of these amounts are expected to be recognised as revenue within one year, with the remainder recognised over varying 
contractual lengths.

7. OPERATING (LOSS)/PROFIT
(A) OPERATING (LOSS)/PROFIT
Operating (loss)/profit of £(5.4)m (2019: £170.4m) is stated after charging/(crediting):

Inventories expensed to cost of sales 

Net provisions against inventories

Impairment of inventories

Staff costs

Amortisation – intangible assets

Impairment of goodwill

Depreciation – property, plant and equipment

Depreciation – right of use assets

During the year the Group received the following services from the Group’s auditors:

Fees payable to the Group’s auditors for the audit of parent and consolidated financial statements

Fees payable to the Group’s auditors for other services: 

– Audit of subsidiary companies

– Audit of joint ventures and associate (Group share)

– Audit-related services

Total

Note

18

18

5a

11

11

12

13

2020
£m

760.5

1.4

4.8

130.2

12.2

18.5

2.5

7.8

2020
£m

0.4

0.5

0.1

0.2

1.2

2019
£m

964.9

(0.5)

7.4

131.6

11.7

—

2.2

—

2019
£m

0.2

0.5

0.1

0.1

0.9

Fees payable to the Group’s auditors for the audit of subsidiary companies in 2019 were previously presented as £0.3m. This has been increased to 
£0.5m in the table above to reflect additional fees agreed after the date of signing the 2019 Group financial statements.

132

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 20207. OPERATING (LOSS)/PROFIT CONTINUED
(B) NON-UNDERLYING ITEMS

Non-underlying items included within administrative expenses:

– Impairment of goodwill

– Restructuring costs

– Ground Rent Assistance Scheme

– Amortisation of acquisition-related intangible assets

– Deferred consideration relating to Westleigh 

– Acquisition and integration costs relating to Westleigh

Non-underlying items included within cost of sales:

– Impairment of inventory

Total non-underlying items

2020
£m

(18.5)

(3.5)

(10.0)

(10.2)

(0.2) 

— 

—

(42.4)

2019
£m

—

—

—

(10.2)

2.2

(1.8)

(7.4)

(17.2)

Impairment of goodwill
During September 2020, the Directors announced the Board’s decision to close the Millgate business with the remaining Millgate sites being transferred 
to the Housebuilding West region where the brand will be retained for future use. The goodwill previously recognised on the acquisition of Millgate 
was tested for impairment and, as a consequence of reduced cash flows from the business in future years, an impairment charge of £18.5m has been 
recognised. Refer to Note 11 for further detail on the impairment testing performed.

Restructuring costs
The closure of the Millgate business noted above has resulted in restructuring costs of £1.7m recognised in the year. The Millgate office will be closed 
resulting in an acceleration of £0.8m of depreciation on the right of use asset for the office lease, and a further £0.9m of costs have been recognised 
primarily relating to employee severance costs.

As announced during the equity placing in July 2020, the Group intends to expand the Partnerships division and has taken steps during the fourth 
quarter of the year to restructure the existing regions in order to facilitate the future growth. These steps have resulted in £0.6m of non-underlying 
costs being recognised, primarily relating to employee severance costs.

The Directors have assessed the office portfolio of the Group in light of the Covid-19 pandemic and the associated changes to working practices. 
The Group’s London office will be closed, resulting in an acceleration of £1.2m of depreciation on the associated right of use asset.

Ground Rent Assistance Scheme
Following the Group’s earlier commitment to the Government’s Leasehold Pledge, in April 2020 the Group established the Countryside Ground Rent 
Assistance Scheme (the “Scheme”). The Scheme is expected to operate for a period of at least two years. It will be offered on a voluntary basis and will 
apply to such leases where the ground rent payable was not for the ultimate benefit of either a local authority or a registered provider of social housing. 

The Group will seek agreement from freehold owners to vary the leaseholds of Countryside customers who still own homes with a leasehold ground 
rent that doubles more frequently than every 20 years. Working with the joint venture partners where required, Countryside aims to achieve agreement 
from the freehold owners to vary the leasehold ground rent to increase every 15 years in line with RPI. In parallel, where any customer has received 
an offer from their freehold owner to vary their lease terms in compliance with the Pledge, Countryside will reimburse the price payable by the customer 
plus any reasonable legal fees incurred. The Scheme is in the early stages of its development and the associated cost is estimated to be £10m.

Amortisation of acquisition-related intangible assets
Amortisation of acquisition-related intangible assets is reported within non-underlying items as management does not believe this cost should be 
included when considering the underlying trading performance of the Group.

Deferred consideration relating to Westleigh 
As part of the agreement to purchase Westleigh, deferred consideration was payable to management who remained with the Group post-acquisition. 
These costs were accrued over the period to 31 March 2020 with changes to the estimated amount payable recognised in the statement of 
comprehensive income.

Acquisition and integration costs relating to Westleigh 
During the year ended 30 September 2019, the Group incurred integration costs relating to the acquisition of Westleigh, including costs related 
to property moves and employee severance.

Impairment of inventory
During the prior year, a non-cash charge of £7.4m was recognised to impair the value of inventory in the Group’s Manchester region. This was the 
result of costs accrued over a four-year period not being appropriately recognised in the statement of comprehensive income. No further inventory 
impairments have been recorded in non-underlying items during the year.

Taxation
A total tax credit of £4.7m (2019: £3.4m) in relation to all of the above non-underlying items was included within taxation in the statement of 
comprehensive income.

133

Financial statementsCountryside Properties PLC Annual report 20208. NET FINANCE COSTS 

Bank loans and overdrafts

Amortisation of debt finance costs

Unwind of discount relating to:

Land purchases on deferred payment terms

Lease liabilities

Other loans

Finance costs

Interest receivable

Unwind of discount relating to:

Land sales on deferred settlement terms

Finance income

Net finance costs

9. INCOME TAX EXPENSE 

Analysis of charge for the year 

Current tax

Current year

Total current tax

Deferred tax (Note 17)

Origination and reversal of temporary differences

Total deferred tax

Total income tax expense

Note

20

13

2020
£m

(5.3)

(0.7)

(7.0)

(1.1)

(0.1)

2019
£m

(3.4)

(0.6)

(7.9)

—

—

(14.2)

(11.9)

0.2

0.5

0.7

0.6

0.4

1.0

(13.5)

(10.9)

2020
£m

1.9

1.9

0.2

0.2

2.1

2019
£m

33.9

33.9

1.3

1.3

35.2

In the Spring Budget 2020, the Government announced that from 1 April 2020 the corporation tax rate would remain at 19% (rather than reducing 
to 17%, as previously enacted). Deferred taxes at the balance sheet have been measured using the enacted rates that are expected to apply to the 
unwind of each asset or liability.

The Group effective tax rate for the year of (107.7)% (2019: 17.3%) results in a higher tax expense (2019: lower tax expense) than the standard rate of 
corporation tax in the United Kingdom of 19.0% (2019: 19.0%). The table below shows the reconciliation of the Group’s income tax expense/(credit) 
calculated at the standard rate of tax in the United Kingdom to the Group’s income tax expense at the effective tax rate.

(Loss)/profit before income tax

Tax calculated at the parent entity rate of tax of 19.0% (2019: 19.0%)

Impairment of goodwill

Adjustments to deferred tax due to increase in UK tax rates

Other timing differences

Deferred tax charged directly to reserves

Joint ventures and associate tax

Income not taxable

Enhanced deductions for land remediation

Expenses not deductible for tax

Income tax expense

134

2020
£m

(1.9)

(0.4)

3.5

0.7

(0.9)

(0.6)

(0.2)

—

—

—

2.1

2019
£m

203.6

38.7

—

—

(0.2)

(0.7)

(2.2)

(0.3)

(0.2) 

0.1

35.2

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202010. EARNINGS/(LOSS) PER SHARE 
Basic earnings per share (“basic EPS”) is calculated by dividing the profit from continuing operations attributable to ordinary shareholders by the weighted 
average number of ordinary shares in issue during the period, adjusted for the weighted average number of shares held by the Employee Benefit Trust 
(“EBT”). For diluted earnings per share (“diluted EPS”), the weighted average number of ordinary shares also assumes the conversion of all potentially 
dilutive share awards.

(A) BASIC AND DILUTED EARNINGS/(LOSS) PER SHARE

(Loss)/profit from continuing operations attributable to equity holders of the parent (£m)

Basic weighted average number of shares (millions)

Basic (loss)/earnings per share (pence per share)

Diluted weighted average number of shares (millions)

Diluted (loss)/earnings per share (pence per share)

2020

(3.7)

462.1

(0.8)

464.5

(0.8)

2019

167.7

445.1

37.7

450.1

37.3

The basic weighted average number of shares of 462.1 million (2019: 445.1 million) excludes the weighted average number of shares held in the EBT 
during the year of 1.2 million (2019: 4.9 million).

(B) ADJUSTED BASIC AND DILUTED EARNINGS PER SHARE 
Adjusted basic and diluted earnings per share are APMs for the Group. Refer to pages 169 to 171 for details of the Group’s APMs.

(Loss)/profit from continuing operations attributable to equity holders of the parent (£m)

Add: non-underlying items net of tax (£m)

Adjusted profit from continuing operations attributable to equity holders of the parent (£m)

Basic weighted average number of shares (millions)

Adjusted basic earnings per share (pence per share)

Diluted weighted average number of shares (millions)

Adjusted diluted earnings per share (pence per share)

2020

(3.7)

37.7

34.0

462.1

7.4

465.3

7.3

Non-underlying items net of tax include costs of £42.4m, net of tax of £4.7m (2019: costs of £17.2m, net of tax of £3.4m). Refer to Note 7.

2019

167.7

13.8

181.5

445.1

40.8

450.1

40.3

Total
£m

191.6

3.1

194.7

2.9

109.8

—

109.8

—

109.8

197.6

—

— 

— 

— 

18.5

18.5

91.3

109.8

12.1

11.7

23.8

12.2

18.5

54.5

143.1

170.9

135

Software
£m 

Customer
related
£m 

Brand
£m 

Goodwill
£m 

5.1

3.1

8.2

2.9

11.1

1.6

1.7

3.3

2.2

—

5.5

5.6

4.9

42.1

—

42.1

—

42.1

3.4

6.7

10.1

6.7

—

16.8

25.3

32.0

34.6

—

34.6

—

34.6

7.1

3.3

10.4

3.3

—

13.7

20.9

24.2

11. INTANGIBLE ASSETS 

Cost

At 1 October 2018 

Additions 

At 30 September 2019 

Additions

At 30 September 2020

Accumulated amortisation and impairment

At 1 October 2018

Amortisation charge for the year

At 30 September 2019

Amortisation charge for the year

Impairment charge for the year

At 30 September 2020

Net book value

At 30 September 2020

At 30 September 2019

Financial statementsCountryside Properties PLC Annual report 202011. INTANGIBLE ASSETS CONTINUED
GOODWILL
Goodwill held by the Group comprises that resulting from the following acquisitions:

Copthorn Holdings Limited (“Copthorn”) – April 2013

Millgate Developments Limited (“Millgate”) – February 2014

Westleigh Group Limited (“Westleigh”) – April 2018

2020
£m

19.3

— 

72.0

91.3

2019
£m

19.3

18.5

72.0

109.8

In all three cases, the acquired entities represent cash generating units (“CGUs”) or groups of CGUs for the purpose of impairment testing.

IMPAIRMENT TESTING
Goodwill is tested annually for impairment at the year end; however, impairment testing was also carried out at 31 March 2020 in light of the uncertainty 
caused by the Covid-19 pandemic. No impairment charge was recorded at 31 March 2020 or at 30 September 2019 as a result of the impairment testing.

The recoverable amount of a CGU or group of CGUs is the greater of the value in use and fair value less costs of disposal.

The recoverable amounts of the Copthorn and Westleigh groups of CGUs are based on value in use, in line with the prior year assessment.

The key estimates for the value in use calculations are the forecast cash flows and the discount rates.

Forecast cash flows are derived from the most recent Board-approved strategic plan. The strategic plan incorporates management’s assumptions 
regarding the future performance of the Group over the next three years, including the impact of the Covid-19 pandemic. This includes the Directors’ 
assessment of current market conditions relating to house prices and the costs of materials and labour. The plan also considers broader market trends, 
the Group’s growth plans, planned changes to the business model, and expected regulatory and tax changes. 

Cash flows beyond the strategic plan are extrapolated using a growth rate of 1% per annum based on GDP growth forecasts by HM Treasury.

Forecast cash flows are discounted using a pre-tax discount rate that reflects the time value of money and the estimated risk profile of the CGU or 
group of CGUs. The discount rate applied to the Copthorn group of CGUs was 9.0% and the discount rate applied to the Westleigh CGU was 11.0%.

Sensitivity analysis has been undertaken for each impairment review by changing discount rates, cash flows and long-term growth rates applicable to 
each CGU or group of CGUs to which goodwill has been allocated. Neither an increase in the discount rate of 3%, a reduction in cash flows of 10% 
per annum, nor a reduction of the long-term growth rate to 0% would indicate impairment in the Copthorn and Westleigh groups of CGUs.

The recoverable amount of the Millgate CGU in the prior year was based on value in use. As detailed in Note 7, the Group announced the closure 
of the business during the year with the remaining Millgate sites being transferred to the Housebuilding West region where the brand will be retained 
for future use. This decision has resulted in finite future cash flows attributable to the Millgate CGU, reducing the value in use, through the absence of 
long-term growth and terminal value, to a lower value compared with the fair value less costs of disposal. The recoverable amount in the current year 
impairment testing is therefore based on fair value less costs of disposal.

The carrying amount of the CGU primarily consists of inventories, goodwill, trade receivables and the Millgate brand. The fair value of inventories is 
estimated based on the Group’s past experience and internal forecasts of Millgate developments and the fair value of trade receivables is based on the 
Group’s expected credit loss assessment. The Directors have assessed the fair value of the brand based on internal forecasts and management information. 
Costs of disposal were estimated based on available market information which indicated costs of disposal in the region of 2-5% of net assets. As the 
inputs required to fair value the CGU are not based on observable market data, the fair value is classified as Level 3.

The fair value less costs of disposal of the Millgate CGU was calculated as £84.7m, which resulted in a goodwill impairment charge of £18.5m (2019: £Nil) 
recognised in administrative expenses in the statement of comprehensive income. No further impairment was recognised against any other assets 
of the CGU.

BRANDS
Brands reflect those acquired in business combinations and are not internally generated:

Countryside

Millgate

Westleigh

Acquired
(year)

2013

2014

2018

Life
(years)

20.0

11.7

5.0

2020
£m

8.4

7.2

5.3

20.9

2019
£m

9.1

7.7

7.4

24.2

As noted above, the Group announced the closure of the Millgate business during the year. The remaining sites are being transferred to the Housebuilding 
West region where the brand will be retained for future use. As a result of these changes, the remaining useful life of the Millgate brand has been reduced 
to five years ending 30 September 2025, reducing the total useful life from 20 to 11.7 years. The change in useful life is a change in accounting estimate 
per IAS 8 “Accounting Policies, Changes in Accounting Estimates and Errors” and is therefore recognised prospectively. The impact of the change in 
estimate will be an increase to the annual amortisation charge of £0.9m through to 30 September 2025.

136

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202011. INTANGIBLE ASSETS CONTINUED
CUSTOMER-RELATED INTANGIBLE ASSETS
Customer-related intangible assets of £25.3m relate to customer relationships recognised on the acquisition of Westleigh in April 2018. The prior year 
balance of £32.0m also included customer contracts of £3.4m relating to Westleigh that are now fully amortised. The useful economic life of the 
customer relationships is ten years, reflecting the expected timeframe over which the Group will derive value from these assets.

Amortisation is charged to administrative expenses in the statement of comprehensive income.

12. PROPERTY, PLANT AND EQUIPMENT 

Cost

At 1 October 2018 

Additions

Disposals

At 30 September 2019 

Additions

Disposals

At 30 September 2020

Accumulated depreciation

At 1 October 2018

Depreciation charge for the year

Disposals

At 30 September 2019

Depreciation charge for the year

Disposals

At 30 September 2020

Net book value

At 30 September 2020

At 30 September 2019 

Plant and
machinery
£m 

Fixtures and
fittings
£m 

8.5

2.8

(0.9)

10.4

3.8

(0.2)

14.0

5.2

1.5

(0.8)

5.9

1.6

(0.2)

7.3

6.7

4.5

7.4

5.0

(1.2)

11.2

1.0

(0.1)

12.1

3.0

0.7

(0.8)

2.9

0.9

(0.1)

3.7

8.4

8.3

Depreciation is charged to administrative expenses in the statement of comprehensive income.

Plant and machinery additions during the year include £2.4m relating to machinery for the new modular panel factory in Bardon, Leicestershire. 
The machinery is classified as assets under construction and depreciation will commence when the machinery is operational in the new factory.

Total
£m 

15.9

7.8

(2.1)

21.6

4.8

(0.3)

26.1

8.2

2.2

(1.6)

8.8

2.5

(0.3)

11.0

15.1

12.8

137

Financial statementsCountryside Properties PLC Annual report 202013. LEASES
During the year ended 30 September 2020, the Group adopted IFRS 16 “Leases” using the modified retrospective approach. The impact of the 
adoption of IFRS 16 on the Group’s financial statements is explained in Note 34.

The Group’s leases consist primarily of buildings (offices, factories and show homes). The Group also leases other assets such as company cars and IT 
equipment, presented within “Other” below.

RIGHT OF USE ASSETS

Cost 

At 1 October 2019

Additions

Disposals

At 30 September 2020

Accumulated depreciation

At 1 October 2019

Depreciation charge for the year

Disposals

At 30 September 2020

Net book value

At 30 September 2020

LEASE LIABILITIES

Current

Non-current

Total 

Buildings
£m

Other
£m

26.9

1.4

(1.2)

27.1

—

5.9

(0.6)

5.3

21.8

3.4

3.0

—

6.4

—

1.9

—

1.9

4.5

Total
£m

30.3

4.4

(1.2)

33.5

—

7.8

(0.6)

7.2

26.3

2020
£m 

5.9

24.6

30.5

The total cash outflow relating to lease liabilities for the year ended 30 September 2020 was £6.0m. A maturity analysis of the contractual 
undiscounted future lease payments is presented in Note 28.

Lease liabilities at 30 September 2020 include liabilities relating to the Group’s timber frame factory in Leicester and the modular panel factory in 
Warrington. During the year, the Group signed an agreement to lease a second modular panel factory in Bardon, Leicestershire. The factory is under 
construction and the 20-year lease will commence on occupation by the Group. A right of use asset and corresponding lease liability will be recognised 
of c.£32m when the lease commences.

A new lease for the head office in Brentwood, Essex, was signed on 27 November 2020. This has been treated as a non-adjusting post balance sheet 
event. Refer to Note 35 for further details.

AMOUNTS RECOGNISED IN THE STATEMENT OF COMPREHENSIVE INCOME

2020
£m 

7.8

1.1

0.9

0.3

Depreciation of right of use assets

Finance costs – unwind of discount

Expenses relating to short-term leases

Expenses relating to leases of low value assets

138

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202014. JOINT ARRANGEMENTS
JOINT VENTURES
The Directors have aggregated the disclosure of the joint ventures’ statements of financial position and statements of comprehensive income, and 
separately disclosed material joint ventures below. The Group’s aggregate investment in joint ventures is represented by:

2020 

2019

Partnerships
£m

Housebuilding
£m

Group
£m

Partnerships
£m

Housebuilding
£m

Group
£m

Summarised statement of financial position:

Non-current assets

Current assets excluding cash

Cash 

Current liabilities

Non-current liabilities

Movements in net assets:

At 1 October

Profit for the year

Dividends paid

Repayment of members’ interest

Other movements

At 30 September

Summarised statement of comprehensive income:

Revenue
Expenses

Operating profit for the year

Finance (costs)/income

Income tax credit/(expense)

Profit for the year

Group’s share in %

Share of revenue

Share of operating profit

Dividends received by the Group

Investment in joint ventures

1.6

56.8

1.4

(16.0)

(19.6)

24.2

34.8

16.0

(26.6)

— 

—

24.2

88.2
(71.7)

16.5

(0.6)

0.1

16.0

0.9

227.0

4.6

(34.3)

(140.6)

2.5

283.8

6.0

(50.3)

(160.2)

57.6

81.8

89.6

17.8

(40.4)

(8.8)

(0.6)

57.6

105.4
(87.6)

17.8

0.2

(0.2)

17.8

124.4

33.8

(67.0)

(8.8)

(0.6)

81.8

193.6
(159.3)

34.3

(0.4)

(0.1)

33.8

50.0%

96.8

17.2

33.5

40.9

1.7

78.6

3.5

(45.6)

(3.4)

34.8

27.3

26.6

(19.1)

—

—

34.8

89.6
(63.0)

26.6

—

—

26.6

7.1

212.5

15.5

(37.8)

(107.7)

89.6

97.8

54.6

(56.1)

(5.8)

(0.9)

89.6

263.5
(204.7)

58.8

(0.5)

(3.8)

54.5

8.8

291.1

19.0

(83.4)

(111.1)

124.4

125.1

81.2

(75.2)

(5.8)

(0.9)

124.4

353.1
(267.7)

85.4

(0.5)

(3.8)

81.1

50.0%

176.6

42.7

37.6

62.2

The amount due from joint ventures is £69.5m (2019: £49.7m) and the amount due to joint ventures is £0.4m (2019: £0.4m). Transactions between 
the Group and its joint ventures are disclosed in Note 26.

139

Financial statementsCountryside Properties PLC Annual report 202014. JOINT ARRANGEMENTS CONTINUED
INVESTMENT IN JOINT VENTURES
The table below reconciles the movement in the Group’s aggregate investment in joint ventures:

At 1 October

Share of post-tax profit

Dividends received

Repayment of members’ interest

Other movements

At 30 September

2020
£m

62.2

16.9

(33.5)

(4.4)

(0.3)

40.9

2019
£m

62.5

40.6

(37.6)

(2.9)

(0.4)

62.2

INDIVIDUALLY MATERIAL JOINT VENTURES
The Directors consider that joint ventures are material where they contribute to 5% or more of either Group profit after tax or Group net assets. 
The summarised results and position of individually material joint ventures are highlighted below:

2020

Summarised statement of financial position:
Non-current assets

Current assets excluding cash

Cash 

Current liabilities

Non-current liabilities

Movements in net assets:
At 1 October

Profit for the year

Dividends paid

Repayment of members’ interest

At 30 September

Summarised statement of comprehensive income:
Revenue

Expenses

Operating profit for the year

Finance (costs)/income

Income tax credit/(expense)

Profit for the year

Acton
Gardens
LLP
£m

Greenwich
Millennium
Village Ltd
£m

Countryside Zest
(Beaulieu Park)
LLP
£m

Countryside L&Q
(Oaks Village)
LLP
£m

Partnerships Housebuilding

Housebuilding

Housebuilding

1.6

47.6

0.4

(29.8)

(3.2)

16.6

27.0

16.2

(26.6)

—

16.6

88.2

(71.7)

16.5

(0.4)

0.1

16.2

0.1

78.2

0.9

(43.4)

(3.9)

31.9

30.6

1.3

—

—

31.9

13.4

(11.8)

1.6

(0.1)

(0.2)

1.3

0.7

128.9

0.6

(7.5)

(112.9)

9.8

30.2

10.7

(31.1)

—

9.8

55.9

(45.6)

10.3

0.4

—

10.7

0.1

16.2

0.7

(2.9)

(3.0)

11.1

22.0

5.3

(7.4)

(8.8)

11.1

26.5

(21.1)

5.4

(0.1)

—

5.3

140

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202014. JOINT ARRANGEMENTS CONTINUED
INDIVIDUALLY MATERIAL JOINT VENTURES CONTINUED

2019

Summarised statement of financial position:
Non-current assets

Current assets excluding cash

Cash 

Current liabilities

Non-current liabilities

Movements in net assets:
At 1 October

Profit for the year

Dividends paid

Repayment of members’ interest

Other movements

At 30 September

Summarised statement of comprehensive income:
Revenue

Expenses

Operating profit

Finance costs

Income tax expense

Profit for the year

Acton
Gardens
LLP
£m

Greenwich
Millennium
Village Ltd
£m

Countryside Zest
(Beaulieu Park)
LLP
£m

Countryside L&Q
(Oaks Village)
LLP
£m

Partnerships

Housebuilding

Housebuilding

Housebuilding

1.7

70.9

1.7

(43.9)

(3.4)

27.0

19.5

26.6

(19.1)

—

—

27.0

89.6

(63.0)

26.6

—

—

26.6

0.1

48.0

1.0

(13.8)

(4.7)

30.6

37.9

14.6

(21.9)

—

—

30.6

71.9

(53.4)

18.5

(0.5)

(3.4)

14.6

6.6

134.4

8.9

(20.2)

(99.5)

30.2

22.1

30.1

(22.0)

—

—

30.2

130.5

(100.5)

30.0

0.1

—

30.1

0.4

27.0

0.4

(2.3)

(3.5)

22.0

32.3

7.6

(12.2)

(5.8)

0.1

22.0

33.7

(26.0)

7.7

(0.1)

—

7.6

141

Financial statementsCountryside Properties PLC Annual report 202014. JOINT ARRANGEMENTS CONTINUED
THE GROUP’S JOINT VENTURES
The Group’s joint ventures, all of which are incorporated and domiciled in the UK and are accounted for using the equity method, comprise:

Acton Gardens LLP

Brenthall Park (Commercial) Limited

Brenthall Park (Infrastructure) Limited

Brenthall Park (Three) Limited

Brenthall Park Limited

Cambridge Medipark Limited

CBC Estate Management Limited1

C.C.B. (Stevenage) Limited2

Countryside 27 Limited

Countryside L&Q (Oaks Village) LLP

Countryside Annington (Mill Hill) Limited

Countryside Clarion (Eastern Quarry) LLP

Countryside Clarion (North Leigh) LLP

Countryside Properties (Accordia) Limited

Countryside Properties (Booth Street 2) Limited

Countryside Properties (Merton Abbey Mills) Limited

Countryside Maritime Limited

Countryside Neptune LLP

Countryside Zest (Beaulieu Park) LLP

Greenwich Millennium Village Limited

iCO Didsbury Limited

Kingsmere Estate Management Limited

Mann Island Estate Limited

Marrco 25 Limited

Oaklands Hamlet Resident Management Limited

Peartree Village Management Limited

Silversword Properties Limited

Westleigh Cherry Bank LLP

Woolwich Countryside Limited (in liquidation)3

Country of
incorporation

Ownership
interest %

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

50.0

50.0

50.0

50.0

50.0

50.0

50.0

33.3

50.0

50.0

50.0

50.0

50.0

50.0

39.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

50.0

Principal
activity

Development

Dormant

Dormant

Dormant

Dormant

Commercial

Estate management

Non-trading

Commercial

Development

Development

Development

Dormant

Non-trading

Dormant

Non-trading

Development

Development

Development

Development

Commercial

Estate management

Estate management

Non-trading

Estate management

Estate management

Commercial

Non-trading

Non-trading

All joint ventures hold the registered address of Countryside House, The Drive, Brentwood, Essex CM13 3AT, except where noted otherwise.

No joint venture was committed to the purchase of any property, plant and equipment or software intangible assets as at 30 September 2020 (2019: £Nil).

1.  CBC Estate Management has the registered address of The Control Tower, 29 Liberty Square, Kings Hill, West Malling, Kent ME19 4RG.

2.  C.C.B. Stevenage has the registered address of Croudace House, Tupwood Lane, Caterham, Surrey CR3 6XQ.

3.  Woolwich Countryside has the registered address of 15 Canada Square, London E14 5GL.

JOINT OPERATIONS
The Group has a number of joint operations. These include Beam Park in Rainham and Fresh Wharf in Barking where the Group has joint control of 
the developments, alongside a housing association. Joint operations are proportionally consolidated with 50% of the assets, liabilities, income and 
expenses included in the consolidated financial statements.

142

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202015. INVESTMENT IN ASSOCIATE
The Group holds 28.5% of the ordinary share capital with pro-rata voting rights in Countryside Properties (Bicester) Limited, a company incorporated 
and domiciled in the UK, whose principal activity is the sale of serviced parcels of land, and for segmental purposes is disclosed within the 
Housebuilding division. It is accounted for using the equity method. 

The Group’s investment in associate is represented by:

Summarised statement of financial position:

Non-current assets

Current assets excluding cash

Cash 

Current liabilities

Non-current liabilities

Movements in net assets:

At 1 October

Profit for the year

Dividends paid

At 30 September

Summarised statement of comprehensive income:

Revenue

Expenses

Operating profit

Finance income

Income tax expense

Profit for the year

Group’s share in %

Share of revenue

Share of operating profit

Dividends received by the Group

Investment in associate

2020
£m

— 

3.2

13.4

(11.4)

(0.5)

4.7

12.3

0.4

(8.0)

4.7

—

—

—

0.5

(0.1)

0.4

2019
£m

1.0

20.8

24.8

(32.8)

(1.5)

12.3

19.2

12.4

(19.3)

12.3

32.1

(17.6)

14.5

1.0

(3.1)

12.4

28.5%

28.5%

—

—

2.3

1.3

9.1

4.1

5.5

3.5

Transactions between the Group and its associate are disclosed in Note 26. No amounts are due to or from the associate as at 30 September 2020 
(2019: £Nil).

The table below reconciles the movement in the Group’s investment in associate:

Reconciliation to carrying amount:

At 1 October

Share of post-tax profit

Dividends received

Other movements

At 30 September

The address of the registered office of the associate is Countryside House, The Drive, Brentwood, Essex CM13 3AT.

2020
£m

3.5

0.1

(2.3)

—

1.3

2019
£m

5.4

3.5

(5.5)

0.1

3.5

143

Financial statementsCountryside Properties PLC Annual report 202016. FINANCIAL ASSETS AT FAIR VALUE THROUGH PROFIT OR LOSS

At 1 October

Increase in fair value

Settlement

At 30 September

2020
£m

5.0

—

(5.0)

—

2019
£m

4.1

0.9

—

5.0

Financial assets at fair value through profit or loss at 30 September 2019 related solely to a deferred land overage receivable resulting from agreements 
where land was sold to a third party and the Group was entitled to a share of surplus profits once development was complete. The overage receivable 
was held at fair value, being the Directors’ best estimate of the value that could be achieved in a presumed sale of these assets to a third party, after taking 
into account judgements of the variability of the expected final cash value, the time value of money and the degree of completion of the developments. 
Given that the inputs were estimated and not observed in a market, the fair value is classified as Level 3 in the fair value hierarchy.

During the year, the receivable was settled for £5.0m with no gain or loss recognised in the statement of comprehensive income.

17. DEFERRED TAX ASSETS AND LIABILITIES
Deferred tax assets held on the balance sheet date have the following expected maturities: 

Amounts due to be recovered within one year

Amounts due to be recovered after more than one year

Deferred tax liabilities held on the balance sheet date have the following expected maturities: 

Amounts due to be settled within one year

Amounts due to be settled after more than one year

The movement in the year in the Group’s net deferred tax position was as follows:

At 1 October 2018

Charge to the statement of comprehensive income for the year 

Amount transferred to the statement of changes in equity

At 30 September 2019

Charge to the statement of comprehensive income for the year 

Amount transferred to the statement of changes in equity

At 30 September 2020

2020
£m

1.4

2.7

4.1

2020
£m

1.3

9.2

10.5

Share-based
payments
£m

Other timing
differences
£m

3.6

(0.6)

(0.7)

2.3

(0.8)

(0.6)

0.9

(7.2)

(0.7)

—

(7.9)

0.6

—

(7.3)

2019
£m

1.6

3.7

5.3

2019
£m

1.7

9.2

10.9

Total
£m

(3.6)

(1.3)

(0.7)

(5.6)

(0.2)

(0.6)

(6.4)

Temporary differences arising in connection with interests in joint ventures and associate are not significant. Unrecognised tax assets on joint ventures 
and associate are £0.6m on historical losses of £3.5m (2019: £0.6m on historical losses of £3.5m). No deferred tax asset has been recognised in relation 
to losses where it is considered that they are not recoverable in the near future. The Group has unrecognised deferred tax assets of £1.4m on historical 
losses of £7.6m (2019: £1.2m on historical losses of £7.0m).

144

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202018. INVENTORIES

Development land and work in progress

Completed properties unsold or awaiting sale 

2020
£m

965.0

94.1

1,059.1

2019
£m

741.4

67.2

808.6

Development land and work in progress of £965.0m (2019: £741.4m) includes land costs of £421.2m (2019: £412.4m), land options with a carrying 
value of £26.9m (2019: £24.2m) and development expenditure of £521.7m (2019: £308.3m), offset by provisions of £(4.8)m (2019: £(3.5)m). The table 
below reconciles the movement in provisions during the year.

At 1 October

Charged in the year

Released in the year

Utilised in the year

At 30 September

Borrowing costs capitalised into inventories during the year were £Nil (2019: £Nil).

During the year, an impairment charge of £4.8m was recognised against inventories (2019: £7.4m). 

19. TRADE AND OTHER RECEIVABLES

Amounts falling due within one year:

Trade receivables 

Amounts recoverable on construction contracts

Advances to joint ventures

Other taxation and social security

Other receivables

Prepayments and accrued income

Amounts falling due in more than one year:

Amounts recoverable on construction contracts

Total trade and other receivables

2020
£m

3.5

1.4

—

(0.1)

4.8

2020
£m

44.5

40.4

69.5

6.0

1.5

37.3

2019
£m

5.7

—

(0.5)

(1.7)

3.5

2019
£m

57.2

78.5

49.7

14.9

0.3

32.2

199.2

232.8

19.6

19.6

218.8

15.2

15.2

248.0

The Group applies the simplified approach under IFRS 9 to measure expected credit losses (“ECL”) associated with trade and other receivables. 
The carrying value of the receivable is reduced at each reporting date for any increase in the lifetime ECL, with an impairment loss recognised in the 
statement of comprehensive income.

The Directors are of the opinion that there are no significant concentrations of credit risk (Note 28). Trade receivables and amounts recoverable 
on construction contracts include amounts outstanding past their due date of £9.0m (2019: £9.9m); however, £Nil was impaired (2019: £Nil). 

A provision of £8.0m (2019: £8.0m) is held against an advance to Countryside Neptune LLP, a joint venture, to reflect the Directors’ view of the 
recoverability of this advance. The other classes within trade and other receivables do not contain impaired assets.

Prepayments and accrued income of £37.3m include £31.1m of contract assets (2019: £25.7m) relating to uninvoiced amounts where revenue has 
been recognised in the statement of comprehensive income.

The fair value of the financial assets included in trade and other receivables is not considered to be materially different from their carrying value. 
The fair values are based on discounted cash flows and are within Level 3 of the fair value hierarchy.

145

Financial statementsCountryside Properties PLC Annual report 202020. CASH AND BORROWINGS
(A) CASH AND CASH EQUIVALENTS
Cash and cash equivalents comprise cash and short-term deposits held in Sterling of £100.5m (2019: £75.6m).

As at 30 September 2019, the Group had allocated £30m of its £300m revolving credit facility to a separate overdraft facility. This allocation was 
removed at the request of the Group during the year. As a result, there are no overdraft balances in the statement of financial position as at 
30 September 2020 (2019: £Nil).

As at 30 September 2020, there is £Nil (2019: £Nil) ring-fenced for specific developments.

(B) BORROWINGS

Other loans

Total borrowings

2020
£m

(2.3)

(2.3)

2019
£m

(2.2)

(2.2)

Bank loans
The Group has a £300m revolving credit facility (“RCF”) with Lloyds Bank plc, Barclays Bank PLC, HSBC Bank plc and Santander UK plc, expiring 
in May 2023. The agreement has a floating interest rate based on LIBOR. As at 30 September 2020 and 30 September 2019 the Group had no 
drawings under the facility.

Subject to obtaining credit approval from the syndicate banks, the Group has the option to extend the facility by a further £100m. This facility is 
subject to both financial and non-financial covenants and is secured by floating charges over all the Group’s assets. 

The Group also has the option to issue promissory notes from Barclays Bank PLC under the facility, with any notes issued reducing the available funds 
such that total borrowings under the facility does not exceed £300m. As at 30 September 2020, and 30 September 2019, the Group had no 
promissory notes in issue from Barclays Bank PLC.

Bank loan arrangement fees are amortised over the term of the facility. At 30 September 2020, unamortised loan arrangement fees were £2.2m 
(2019: £2.0m), including £0.9m incurred during the year in connection with the amendment of certain financial covenants in April 2020 in response to 
the Covid-19 pandemic. Amortisation of £0.7m (2019: £0.6m) is included in finance costs in the statement of comprehensive income (Note 8).

As the Group did not have any debt under this facility at 30 September 2020 or 30 September 2019, the unamortised loan arrangement fees are 
included within prepayments in the statement of financial position.

Covid Corporate Financing Facility (“CCFF”) 
On 28 April 2020, the Group received confirmation from the Bank of England of its eligibility to participate in the CCFF. The Group has put in place a 
commercial paper programme which will allow up to £300m of commercial paper to be issued. The facility will be used to provide standby liquidity, 
should that be required, and is currently undrawn.

Other loans
During the year ended 30 September 2018, the Group received an interest-free loan of £2.5m for the purpose of funding remediation works in 
relation to one of its joint operations. The loan is repayable on 22 November 2022. The loan was initially recognised at fair value and subsequently 
carried at amortised cost.

During the year, a local authority made available a forward funding loan arrangement of £2.5m that the Group can draw upon if required under the 
development agreement. At 30 September 2020, no amounts had been received by the Group relating to this arrangement.

Interbank Offered Rates (“IBOR”) reform
The Directors do not anticipate the IBOR reform to have a material impact on the Group’s finance costs. A further detailed review will be undertaken 
prior to implementation of the reform.

146

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202021. TRADE AND OTHER PAYABLES 

Amounts falling due within one year:

Trade payables

Deferred land payments

Overage payable

Accruals and deferred income

Other taxation and social security

Other payables

Advances from joint ventures

Amounts falling due in more than one year:

Trade payables

Deferred land payments

Overage payable

Accruals and deferred income

Total trade and other payables

2020
£m

71.9

109.5

11.5

141.7

4.9

4.7

0.4

344.6

21.4

83.3

19.8

—

124.5

469.1

2019
£m

50.7

73.0

7.4

160.2

3.3

27.6

0.4

322.6

17.9

85.3

26.5

0.3 

130.0

452.6

Trade and other payables principally comprise amounts outstanding for trade purchases and land acquired on deferred terms. The Directors consider 
that the carrying amount of trade payables approximates to their fair value.

The carrying amount of deferred land payments and overage payable represents the discounted payment obligations. At 30 September 2020, 
the liabilities had been discounted by £9.2m (2019: £12.4m), reflecting the time value of money. 

Land acquired on deferred payment terms is discounted using an interest rate of 3.4% for transactions entered into from 1 April 2017 and 6.0% for 
transactions prior to this date. Discount rates are regularly reviewed to ensure that the most appropriate rate is applied at the inception of new 
developments. The most recent review was performed at 30 September 2020.

Deferred land payments include £Nil (2019: £2.4m) relating to land acquisitions using promissory notes, issued under the Group’s revolving credit facility.

Accruals and deferred income include £11.9m (2019: £2.3m) of contract liabilities, where the value of payments made by customers exceeds the 
revenue recognised in the statement of comprehensive income. The Group recognised revenue of £1.6m during the year relating to the contract 
liabilities of £2.3m as at 30 September 2019.

22. PROVISIONS

At 1 October 

Charged in the year

Released in the year

Utilised in the year

Reclassification

At 30 September

Current

Non-current

Total provisions

2020
Ground Rent
Assistance
Scheme
£m

—

10.0

—

—

—

10.0

10.0

—

10.0

2020
Other
£m

2.4

0.7

(1.0)

(0.7)

—

1.4

0.9

0.5

1.4

2020
Total
£m

2.4

10.7

(1.0)

(0.7)

—

11.4

10.9

0.5

11.4

2019
Total
£m

5.3

0.4 

(2.5)

(0.9)

0.1 

2.4

1.8

0.6

2.4

Provisions primarily relate to the Countryside Ground Rent Assistance Scheme and office dilapidations.

The Countryside Ground Rent Assistance Scheme (the “Scheme”) was established in April 2020 following the Group’s earlier commitment to the 
Government’s Leasehold Pledge and applies to leases where the ground rent payable was not for the ultimate benefit of either a local authority or a 
registered provider of social housing. The Group will seek agreement from all freehold owners to vary the leaseholds of Countryside customers who 
still own homes with a leasehold ground rent that doubles more frequently than every 20 years. Working with the joint venture partners where required, 
the Group aims to achieve agreement from the freehold owners to vary the leasehold ground rent to increase every 15 years in line with RPI. In parallel, 
where any customer has received an offer from their freehold owner to vary their lease terms in compliance with the Pledge, Countryside will reimburse 
the price payable by the customer plus any reasonable legal fees incurred. The Scheme is expected to last two years and the associated cost is 
estimated at £10.0m. As the timing of utilisation is uncertain, the provision has been included within current liabilities.

147

Financial statementsCountryside Properties PLC Annual report 202023. RESERVES
(A) SHARE CAPITAL AND SHARE PREMIUM

Allotted, issued and fully paid

Ordinary shares of £0.01 each

Number of shares

Share capital

2020
m

2019
m

2020
£m

2019
£m

525

450

5.2

4.5

Equity placing
On 23 July 2020, the Company carried out a non-pre-emptive placing of ordinary shares at a placing price of 335 pence, raising net proceeds of 
£243.0m (net of issue costs). 

The total number of ordinary shares issued of 74,626,870 represented 16.6% of the existing issued share capital of the Company on the date of the 
placing. As at 30 September 2020 the Company had 524,626,870 ordinary shares of £0.01 each in issue, all of which are allotted and fully paid.

A total of 72,983,484 ordinary shares were placed using a cash box structure, whereby the cash box entity issued redeemable preference shares in 
exchange for cash proceeds from institutional investors. The Company’s ordinary shares were issued to the institutional investors as consideration for 
the transfer of the shares of the cash box entity. The placing qualified for merger relief under Section 612 of the Companies Act 2006 resulting in the 
recognition of retained earnings of £237.0m (net of issue costs).

The remaining 1,643,386 shares were issued to retail investors, Company Directors and Group management in consideration for cash resulting in the 
recognition of share premium of £5.3m (net of issue costs).

The shares are fully paid and rank pari passu in all respects with the existing ordinary shares, including the right to receive all dividends and other 
distributions declared, made or paid in respect of ordinary shares.

(B) EMPLOYEE BENEFIT TRUST (“EBT”)
From time to time, the EBT purchases shares of the Company, on behalf of the Group, in order to hold an appropriate level of shares towards the 
future settlement of outstanding share-related incentives. The purchase value of EBT shares is charged to retained earnings. 

In September 2020, the EBT acquired 1,200,000 shares in the Company through purchases on the London Stock Exchange to meet the Group’s 
expected obligations under share-based incentive arrangements. The total amount paid by the EBT for the shares was £3.8m, with the Group 
contributing £2.0m during the year to fund the purchases.

The EBT has waived its right to vote and to dividends on the shares it holds which are unallocated. The number of shares held in the EBT as at 
30 September 2020 was 1,649,207 (2019: 3,959,289). 

(C) NON-CONTROLLING INTEREST
Non-controlling interest of £0.3m (2019: £2.3m) relates to the Group’s investment in Countryside Sigma Limited. During the year, £2.6m was 
reclassified from retained earnings to non-controlling interest relating to historical profits of Countryside Sigma Limited previously presented as 
earnings attributable to owners of the parent. Countryside Sigma Limited paid dividends of £8.6m during the year (2019: £Nil) of which £4.3m was 
paid to the non-controlling interest.

148

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202024. NOTES TO THE CASH FLOW STATEMENT
The table below provides a reconciliation of profit before income tax to cash generated from operations:

(Loss)/profit before income tax

Adjustments for:

– Amortisation – intangible assets

– Depreciation – property, plant and equipment

– Depreciation – right of use assets

– Impairment of goodwill

– Share of post-tax profit from joint ventures and associate

– Share-based payments (pre-tax)

– Finance costs

– Finance income

– Fair value gain on financial assets held at fair value through profit or loss

– Other non-cash items

Changes in working capital:

– Increase in inventories

– Decrease/(increase) in trade and other receivables

– Increase in trade and other payables

– Increase/(decrease) in provisions

Cash (used in)/generated from operations

Note

11

12

13

11

14, 15

29

8

8

16

22

2020
£m

(1.9)

12.2

2.5

7.8

18.5

(17.0)

1.0

14.2

(0.7)

—

—

(250.5)

48.2

11.8

9.0

(144.9)

Changes in liabilities relating to financing activities are shown below for the period from the adoption of IFRS 16 “Leases”:

Borrowings
£m

Lease liabilities
£m

Liabilities from financing activities at 30 September 2019

Liabilities recognised on transition to IFRS 16

Liabilities from financing activities at 1 October 2019

Financing cash flows

Operating cash flows

Lease additions

Lease disposals

Unwind of discount

Liabilities from financing activities at 30 September 2020

2.2

—

2.2

—

—

—

—

0.1

2.3

—

31.6

31.6

(4.9)

(1.1)

4.4

(0.6)

1.1

2019
£m

203.6

11.7

2.2

—

—

(44.1)

6.7

11.9

(1.0)

(0.9)

0.1

(67.8)

(66.7)

33.5

(2.9)

86.3

Total
£m

2.2

31.6

33.8

(4.9)

(1.1)

4.4

(0.6)

1.2

30.5

32.8

149

Financial statementsCountryside Properties PLC Annual report 202025. INVESTMENTS 
The Company substantially owns, directly or indirectly, the whole of the issued and fully paid ordinary share capital of its subsidiary undertakings. 
Subsidiary undertakings of the Group as at 30 September 2020 are presented below:

Country of
incorporation

Voting rights
%

Principal
activity

Direct investment

Copthorn Holdings Limited

Indirect investment

Alma Estate (Enfield) Management Company Limited

Brenthall Park (One) Limited

Beechgrove (Sunninghill) Management Company Limited

Breedon Place Management Company Limited

Cambridge Road (RBK) LLP1

Countryside 26 Limited

Countryside 28 Limited

Countryside Cambridge One Limited

Countryside Cambridge Two Limited

Countryside Developments Limited

Countryside Four Limited

Countryside Properties (Commercial) Limited

Countryside Properties (Holdings) Limited

Countryside Properties (In Partnership) Limited

Countryside Properties (Joint Ventures) Limited

Countryside Properties Land (One) Limited

Countryside Properties Land (Two) Limited

Countryside Properties (London & Thames Gateway) Limited

Countryside Properties (Northern) Limited

Countryside Properties (Salford Quays) Limited

Countryside Properties (Southern) Limited

Countryside Properties (Special Projects) Limited

Countryside Properties (Springhead) Limited 

Countryside Properties (Uberior) Limited

Countryside Properties (UK) Limited

Countryside Properties (WGL) Limited

Countryside Properties (WHL) Limited

Countryside Properties (WPL) Limited

Countryside Residential Limited

Countryside Residential (South Thames) Limited

Countryside Residential (South West) Limited

Countryside Seven Limited

Countryside Sigma Limited

Countryside Thirteen Limited

Countryside Timber Frame Limited

Countryside (UK) Limited

Dunton Garden Suburb Limited

Fresh Wharf Residents Management Company Limited

Harold Wood Management Limited

Hilborn Management Company Limited

Knight Strategic Land Limited

Mandeville Place (Radwinter) Management Limited

Millgate Developments Limited 

Millgate (UK) Holdings Limited

Mulberry Green Management Company Limited

New Avenue (Cockfosters) Management Company Limited

Newhall Land Limited

Newhall Resident Management Company Limited

150

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

74.9

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Holding company

Estate management

Dormant

Estate management

Estate management

Development

Development

Development

Holding land

Holding land

Dormant

Holding company

Dormant

Holding company

Dormant

Holding company

Holding land

Holding land

Dormant

Non-trading

Non-trading

Dormant

Dormant

Development

Development

Development

Holding company

Holding company

Development

Dormant

Dormant

Dormant

Dormant

Development

Development

Manufacturing

Dormant

Land promotion

Estate management

Estate management

Estate management

Land promotion

Estate management

Development

Holding company

Estate management

Estate management

Development

Estate management

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202025. INVESTMENTS CONTINUED

Indirect investment continued

Parklands Manor Management Company Limited

Skyline 120 Management Limited

Skyline 120 Nexus Management Limited

Springhead Resident Management Company Limited

Urban Hive Hackney Management Limited

Watersplash Lane Management Company Limited

Westleigh Construction Limited

Westleigh LNT Limited

Westleigh Homes Limited

York Road (Maidenhead) Management Limited

Country of
incorporation

Voting rights
%

Principal
activity

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

100

100

100

100

100

100

100

100

100

100

Estate management

Estate management

Estate management

Estate management

Estate management

Estate management

Dormant 

Dormant

Dormant

Estate management

1.  Cambridge Road (RBK) LLP is a Limited Liability Partnership. The Partnership was incorporated on 25 September 2020 with two designated Members, Countryside Properties (UK) Limited and Countryside Properties 
(Joint Ventures) Limited. On 24 November 2020, Countryside Properties (Joint Ventures) Limited ceased to be a Member of the Partnership, being replaced by a third party. As a result at the date of approval 
of the financial statements, the Group holds 50% of the voting rights of the Partnership.

All subsidiaries are fully consolidated, after eliminating intergroup transactions. 

The registered office address of Millgate Developments Limited, Breedon Place Management Company Limited, Hilborn Management Company Limited, 
Parklands Manor Management Company Limited, Watersplash Lane Management Company Limited and Beechgrove (Sunninghill) Management 
Company Limited is Millgate House, Ruscombe Lane, Twyford, Berkshire RG10 9JT.

The registered office address of all other subsidiaries is Countryside House, The Drive, Brentwood, Essex CM13 3AT. 

26. RELATED PARTY TRANSACTIONS 
TRANSACTIONS WITH JOINT VENTURES AND ASSOCIATE

Sales during the year

Net advances to joint ventures and associate at 1 October 

Net advances/(repayments) during the year

Net advances to joint ventures and associate at 30 September

Joint ventures

Associate

2020
£m

14.8

49.3

19.8

69.1

2019
£m 

29.8

56.1

(6.8)

49.3

2020
£m 

0.2

—

— 

— 

2019
£m

2.4

—

— 

— 

The transactions noted above are between the Group and its joint ventures and associate, the details of which are described in Note 14 
and Note 15 respectively.

Sales of goods and services to related parties related principally to the provision of services to the joint ventures and associate at contractually agreed 
prices. No purchases were made by the Group from its joint ventures or associate. The amounts outstanding ordinarily bear no interest and will be 
settled in cash. 

REMUNERATION OF KEY MANAGEMENT PERSONNEL
Key management personnel are deemed to be the Executive Committee, along with other Directors of the Company, including the Non-Executive 
Directors. The aggregate remuneration of these personnel during the year was £5.2m (2019: £11.0m). 

TRANSACTIONS WITH KEY MANAGEMENT PERSONNEL
During the year ended 30 September 2020, one close family member of Ian Sutcliffe and two close family members of Phillip Lyons were employed by 
a subsidiary of the Group. All these individuals were recruited through the normal interview process and are employed at salaries commensurate with 
their experience and roles. The combined annual salary and benefits of these individuals is less than £190,000 (2019: three individuals less than £190,000).

On 23 July 2020, the Company carried out a non-pre-emptive placing of ordinary shares at a placing price of 335 pence (Note 23). The Board of 
Directors along with their close family members and members of the Executive Committee participated in the placing, purchasing a total of 119,997 
new ordinary shares.

TRANSACTIONS WITH SIGNIFICANT SHAREHOLDERS
Standard Life Aberdeen (“SLA”) and Aviva Investors (“Aviva”) are substantial shareholders of the Group and classify as related parties for the purposes 
of the Listing Rules. Both shareholders participated in the non-pre-emptive placing noted above with SLA subscribing to 9,084,169 shares for total 
consideration of £30.4m and Aviva subscribing to 6,509,512 shares for total consideration of £21.8m. The participation in the placing by SLA and Aviva 
constitutes a smaller related party transaction for the purpose of Listing Rule 11.1.10R.

151

Financial statementsCountryside Properties PLC Annual report 202027. FINANCIAL INSTRUMENTS 
The following tables categorise the Group’s financial assets and liabilities included in the statement of financial position:

2020

Assets 

Trade and other receivables 

Amounts due from joint ventures

Cash and cash equivalents 

2019

Assets 

Financial assets at fair value through profit or loss

Trade and other receivables 

Amounts due from joint ventures

Cash and cash equivalents 

Financial assets
at amortised
cost
£m

Financial assets
at fair value
through profit
or loss
£m

106.0

69.5

100.5

276.0

—

151.2

49.7

75.6

276.5

—

—

—

—

5.0

—

—

—

5.0

Total
£m

106.0

69.5

100.5

276.0

5.0

151.2

49.7

75.6

281.5

Financial assets at fair value through profit or loss at 30 September 2019 related solely to a deferred land overage receivable (Note 16), the fair value 
of which was determined through unobservable inputs and classified as Level 3 in the fair value hierarchy. During the year, the receivable was settled 
for £5.0m with no gain or loss recognised in the statement of comprehensive income. There are no further financial assets held at fair value.

There were no transfers of assets or liabilities between levels of the fair value hierarchy during the year. 

Trade and other receivables presented above excludes “prepayments and accrued income” and “other taxation and social security”.

2020

Liabilities

Other loans

Deferred land payments and overage payable

Lease liabilities

Other trade and other payables 

Amount due to joint ventures

2019

Liabilities

Other loans

Deferred land payments and overage payable

Other trade and other payables 

Amount due to joint ventures

Other financial
liabilities at
amortised cost
£m

2.3

224.1

30.5

98.0

0.4

355.3

2.2

192.2

96.2

0.4

291.0

Other trade and other payables presented above excludes “accruals and deferred income” and “other taxation and social security”.

28. FINANCIAL RISK MANAGEMENT
The Group has identified the main financial risks to be liquidity risk, interest rate risk, housing market risk and credit risk. The Directors are responsible 
for managing these risks and the policies adopted are set out below.

LIQUIDITY RISK
The Group finances its operations through a mixture of equity (Company share capital, reserves and retained earnings) and debt (bank loan facilities).

Liquidity risk is managed by monitoring existing facilities for both financial covenant compliance and funding headroom against forecast requirements 
based on short-term and long-term cash flow forecasts.

152

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202028. FINANCIAL RISK MANAGEMENT CONTINUED
LIQUIDITY RISK CONTINUED
During the year the Group raised net proceeds of £243.0m to support accelerated growth of its Partnerships division, as well as to improve the 
liquidity of the business. Additionally, the Board of Directors chose not to pay a dividend in respect of the year ended 30 September 2020, which 
provided further liquidity headroom through the Group’s retained earnings.

The Group has access to a £300m revolving credit facility which is committed to May 2023; this facility is provided by a syndicate of four banks, reducing 
the Group’s exposure to any single institution. The facility is subject to a number of financial and technical covenants which, if breached, could result in 
the facility becoming immediately repayable. The Directors regularly review forecasts which extend beyond the maturity of the facility to ensure acceptable 
headroom exists across all of these financial covenants, including under certain downside scenarios as referenced in the Viability Statement on page 65. 
Following the onset of the Covid-19 pandemic, the Group’s key gearing and interest cover covenants were relaxed until September 2022 to provide 
further security over the Group’s funding. Operational controls preventing the breach of technical covenants have been implemented across the business. 

In April 2020, the Group put in place a £300m commercial paper programme under the Government’s Covid Corporate Financing Facility, which 
allows the Group access to a further £300m of funding should it need to do so. The Group may issue commercial paper anytime up to 22 March 2021, 
with repayment falling up to 12 months after issuance. Currently the business does not anticipate needing to use this funding to support the business 
either under its base case business plan or the scenarios outlined in the Group’s Viability Statement.

MATURITY ANALYSIS
The following table sets out the contractual undiscounted maturities, including estimated cash flows, of the financial assets and liabilities of the Group 
at 30 September:

Less than
one year
£m

One to two
years
£m 

Two to five
years
£m 

Over five
years
£m

Total
£m 

2020

Assets 

Cash and cash equivalents

Trade and other receivables

Amounts due from joint ventures

2020

Liabilities

Other loans

Deferred land payments and overage payable

Lease liabilities

Other trade and other payables

Amounts due to joint ventures

2019

Assets 

Cash and cash equivalents

Financial assets at fair value through profit or loss

Trade and other receivables

Amounts due from joint ventures

2019

Liabilities

Other loans

Deferred land payments and overage payable

Other trade and other payables

Amounts due to joint ventures

100.5

86.4

69.5

256.4

—

123.2

5.5

76.6

0.4

205.7

75.6

5.0

136.4

49.7

266.7

—

82.2

78.3

0.4

160.9

—

14.1

—

14.1

—

69.7

5.2

10.0

—

84.9

—

—

9.9

—

9.9

—

80.0

9.5

—

89.5

—

5.0

—

5.0

2.5

35.1

10.3

11.4

—

59.3

—

—

5.3

—

5.3

2.5

26.7

8.2

—

37.4

—

0.5

—

0.5

—

5.3

13.7

—

—

19.0

—

—

—

—

—

—

15.7

0.2

—

15.9

100.5

106.0

69.5

276.0

2.5

233.3

34.7

98.0

0.4

368.9

75.6

5.0

151.6

49.7

281.9

2.5

204.6

96.2

0.4

303.7

153

Financial statementsCountryside Properties PLC Annual report 202028. FINANCIAL RISK MANAGEMENT CONTINUED
INTEREST RATE RISK 
Interest rate risk reflects the Group’s exposure to fluctuations in interest rates in the market. This risk arises from bank loans that are drawn under the 
Group’s loan facilities with variable interest rates based upon UK LIBOR. For the year ended 30 September 2020 it is estimated that an increase of 
0.5% to UK LIBOR would have decreased the Group’s profit before tax by £0.9m (2019: £0.5m).

The following table sets out the interest rate risk associated with the Group’s financial liabilities:

2020

Liabilities

Other loans

Deferred land payments and overage payable

Lease liabilities

Other trade and other payables

Amounts due to joint ventures

2019

Liabilities

Other loans

Deferred land payments and overage payable

Other trade and other payables

Amounts due to joint ventures

Fixed
rate
£m 

Floating
rate
£m 

Non-interest
bearing
£m 

Total
£m 

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

2.4

—

—

2.4

2.3

224.1

30.5

98.0

0.4

355.3

2.2

189.8

96.2

0.4

288.6

2.3

224.1

30.5

98.0

0.4

355.3

2.2

192.2

96.2

0.4

291.0

Floating rate deferred land payments and overage payable of £Nil (2019: £2.4m) relates to land acquisitions using promissory notes, issued under the 
Group’s revolving credit facility. 

The Group’s financial assets are non-interest bearing with the exception of cash and cash equivalents of £100.5m (2019: £75.6m) which attracts 
interest at floating rates.

The Group has minimal exposure to foreign currency risk.

HOUSING MARKET RISK
The Group is affected by price fluctuations in the UK housing market. These are in turn affected by the wider economic conditions such as mortgage 
availability and associated interest rates, employment and consumer confidence. Whilst these risks are beyond the Group’s ultimate control, the 
Group’s mixed-tenure model provides resilience by reducing the reliance on the private for sale market. The geographical spread of the Group’s sites 
across the UK also reduces the risk of adverse conditions in regional housing markets significantly impacting the Group. 

CREDIT RISK
The Group’s exposure to credit risk is limited solely to the UK for housebuilding activities and by the fact that the Group receives cash at the point of 
legal completion of its sales.

The Group’s remaining credit risk predominantly arises from trade receivables, amounts recoverable from construction contracts and cash and cash equivalents.

Trade receivables on deferred settlement terms arise from land sales. The amount deferred is secured by a charge over the land until payment is received.

Trade and other receivables primarily comprise amounts receivable from Homes England (in relation to Help to Buy), housing associations and joint 
ventures. The Directors consider the credit rating of the various debtors to be good in respect of the amounts outstanding and therefore credit risk is 
considered to be low.

Cash and cash equivalents are held with UK clearing banks which are either A or A- rated.

154

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202028. FINANCIAL RISK MANAGEMENT CONTINUED
CAPITAL MANAGEMENT
The Group’s policies seek to protect returns to shareholders by ensuring the Group will continue to trade profitably in the foreseeable future. The Group 
also aims to optimise its capital structure of debt and equity over the medium term so as to minimise its cost of capital, though for operational flexibility may 
choose to use varying levels of debt in the short term. The Group manages its capital with regard to the risks inherent in the business and the sector within 
which it operates by monitoring its actual cash flows against bank loan facilities, financial covenants and the cash flow forecasts approved by the Directors.

Total borrowings

Total equity

Total capital

2020
£m

2.3

1,086.0

1,088.3

2019
£m 

2.2

899.1

901.3

29. SHARE-BASED PAYMENTS
The Group recognised £1.0m (2019: £6.7m) of employee costs related to share-based payment transactions during the financial year, excluding 
accrued National Insurance contributions. A deferred tax asset of £0.9m (2019: £2.3m) is held in relation to share-based payments, of which £0.8m 
was charged to the statement of comprehensive income (2019: £0.6m) and £0.6m was charged directly to equity (2019: £0.7m) during the year.

National Insurance contributions are payable in respect of certain share-based payment transactions and are treated as cash-settled transactions. The 
cost of these contributions during the year was £0.6m (2019: £0.8m). At 30 September 2020, the carrying amount of National Insurance contributions 
payable was £0.7m (2019: £2.0m), which is included in accruals within trade and other payables in the statement of financial position.

The Group operated a number of share-based payment schemes during the financial year (all of which are equity settled) as set out below:

(A) SAVINGS-RELATED SHARE OPTION SCHEME (“SRSOS”)
The Group operates an SRSOS, which is open to all employees at the date of invitation. This is a UK tax-advantaged Save As You Earn (“SAYE”) plan.

Under the SAYE, eligible participants are granted options over such number of shares as determined by reference to their monthly savings contract 
over three years. Participants remaining in the Group’s employment at the end of the three-year savings period are entitled to use their savings to 
purchase shares in the Company at a stated exercise price (set at a discount of up to 20% of the share price on the day preceding the date of grant). 
Employees leaving for certain reasons are able to use their savings to purchase shares within six months of their cessation of employment. A reconciliation 
of option movements is shown below.

Options granted during the year were valued using the Black Scholes option-pricing model. No performance conditions or assumptions regarding 
service were included in the fair value calculations. The fair value per option granted during the year and the assumptions used in the calculation are 
detailed in the table below:

Date of grant

Options granted (millions)

Share price at date of grant (pence)

Exercise price (pence)

Volatility (%)

Option life (years)

Expected dividend yield (%)

Risk-free rate (%)

Fair value per option – Black Scholes (pence)

Movements in the year

Options outstanding at 1 October 2018

Granted

Forfeited

Exercised

Options outstanding at 30 September 2019

Granted

Forfeited

Exercised

Options outstanding at 30 September 2020

24 June
2020

27 June
2019

19 December
2017

22 December
2016

16 March
2016

2.2

329

245

36

3

2.6

(0.1)

77

2.1

293

245

30

3

3.9

0.6

63

0.6

349

282

38

3

3.6

0.6

93

0.8

236

192

28

3

3.0

1.0

55

3.0

240

192

29

3

3.0

1.0

57

Instruments
m

Instruments
m

Instruments
m

Instruments
m

Instruments
m

—

—

—

—

—

2.2

(0.1)

—

2.1

—

2.1

—

—

2.1

—

(0.2)

—

1.9

0.5

—

(0.1)

—

0.4

—

—

—

0.4

0.6

—

(0.1)

—

0.5

—

—

(0.5)

— 

2.1

—

—

(2.0)

0.1

—

—

(0.1)

—

155

Financial statementsCountryside Properties PLC Annual report 202029. SHARE-BASED PAYMENTS CONTINUED
(A) SAVINGS-RELATED SHARE OPTION SCHEME (“SRSOS”) CONTINUED
The resulting fair value is expensed over the service period of three years, on the assumption that each year 15% of options will lapse as employees 
leave the Company based on the Group’s experience of employee attrition rates.

Options under the December 2016 grant vested on 1 February 2020, with 64% of granted options vesting. The average share price during the year 
ended 30 September 2020 was 376 pence.

Awards under the December 2017 grant will vest on 1 February 2021.

The weighted average remaining contractual life of share options outstanding at 30 September 2020 was 2.1 years (2019: 2.1 years). 

(B) LONG-TERM INCENTIVE PLAN (“LTIP”)
Under the LTIP, shares are conditionally awarded to senior managers of the Group. The core awards are calculated as a percentage of the participants’ 
salaries and scaled according to grade. Awards issued in prior years are assessed against ROCE, TNAV and relative total shareholder return (“TSR”). 
Two further awards were issued in the year ended 30 September 2020 which are assessed against ROCE and adjusted basic EPS.

Straight-line vesting will apply if performance falls between threshold and target or target and maximum. Performance will be measured at the end 
of the three-year performance period. If the required level of performance has been reached, the awards vest and the shares under award will be 
released. Dividends do not accrue on the shares that vest.

For grants from 1 October 2018, once released, the shares issued to the Group Chief Executive and the Group Chief Financial Officer are subject 
to a two-year post-vesting holding period.

The weighted average remaining contractual life of LTIP awards outstanding at 30 September 2020 was 1.2 years (2019: 1.2 years). Details of the 
shares conditionally allocated at 30 September 2020 are set out below.

The conditional shares were valued using the following methods:

•  for the non-market-based elements of the award, a Black Scholes option-pricing model; and

•  for the relative TSR elements of the award, a Monte Carlo simulation model.

The key assumptions underpinning the Black Scholes option-pricing model and Monte Carlo simulation model are set out in the table below:

Date of grant

Awards granted (millions)

Share price at date of grant (pence)

Exercise price (pence)

Volatility (%)

Award life (years)

Expected dividend yield (%)

Risk-free rate (%)

Fair value per conditional share –  
Black Scholes – no holding period (pence)

Fair value per conditional share –  
Monte Carlo – no holding period (pence)

Total fair value per conditional share –  
no holding period (pence)

Fair value per conditional share –  
Black Scholes – two-year holding period (pence)

Fair value per conditional share –  
Monte Carlo – two-year holding period (pence)

Total fair value per conditional share –
two-year holding period (pence)

7 January
2020

12 December
2019

19 December
2018

19 December
2017

22 May
2017

15 December
2016

18 February
2016

0.3

462

nil

29

3

4.7

0.6

401

n/a

401

367

n/a

367

1.7

426

nil

29

3

4.7

0.6

370

n/a

370

339

n/a

339

3.5

288

nil

35

3

4.8

0.7

174

46

220

157

48

205

2.7

349

nil

38

3

3.5

0.6

220

54

274

n/a

n/a

n/a

0.2

299

nil

28

3

3.0

1.0

179

46

225

n/a

n/a

n/a

3.7

236

nil

28

3

3.0

1.0

151

40

191

n/a

n/a

n/a

3.8

237

nil

29

3

3.0

1.0

153

42

195

n/a

n/a

n/a

156

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202029. SHARE-BASED PAYMENTS CONTINUED
(B) LONG-TERM INCENTIVE PLAN (“LTIP”) CONTINUED

Movements in the year (millions)

Awards outstanding at 1 October 2018

Granted

Lapsed

Forfeited

Exercised

Awards outstanding at 30 September 2019

Granted

Lapsed

Forfeited
Exercised

Awards outstanding at 30 September 2020

7 January
2020

12 December
 2019

19 December
 2018

19 December
 2017

22 May
2017

15 December
2016

18 February 
2016

—

—

—

—

—

—

0.3

—

— 
—

0.3

—

—

—

—

—

—

1.7

(0.1)

(0.3)
—

1.3

—

3.5

(0.4)

(0.1)

—

3.0

—

(0.4)

(0.4)
—

2.2

2.7

—

(0.1)

(0.1)

—

2.5

—

(0.3)

(0.3)
—

1.9

0.2

—

—

—

—

0.2

—

(0.1)

—
(0.1)

— 

3.2

—

(0.1)

—

—

3.1

—

(0.7)

— 
(2.4)

—

3.2

—

(0.5)

—

(2.7)

—

—

—

—
—

—

Awards under the December 2016 and May 2017 grants vested during the year with 77.9% of the awards outstanding vesting. 

Awards under the December 2017 grant will vest on 21 December 2020. The performance conditions for this award were measured at 
30 September 2020 and 16.4% of the awards outstanding will vest.

(C) DEFERRED BONUS PLAN (“DBP”)
Under the DBP, certain senior managers and Directors of the Group receive one-third of their annual bonus entitlement as a conditional share award. 
The number of shares awarded is calculated by dividing the value of the deferred bonus by the average mid-market share price on the three business 
days prior to grant. The shares vest after three years subject to the employee remaining in the employment of the Group. If an employee leaves during 
the three-year period, the shares are forfeited except in certain circumstances as set out in the Plan rules. Additional shares are issued on vesting 
equivalent to the value of dividends declared by the Company during the vesting period.

The fair value of the awards is equal to the share price on the date of grant. The fair value is expensed to the statement of comprehensive income in a 
straight line over four years, being the year in which the bonus is earned and the three-year holding period.

During the year, 0.4 million shares were conditionally allocated on 12 December 2019 (2019: 0.4 million) with the share price on the date of grant 
being 426 pence. A reconciliation of the number of shares conditionally allocated is shown below:

Movements in the year

Awards outstanding at 1 October 2018

Granted

Awards outstanding at 30 September 2019

Granted

Forfeited

Exercised

Awards outstanding at 30 September 2020

12 December
2019
m

19 December
2018
m

19 December
2017
m

15 December
2016
m

—

—

—

0.4

(0.1)

—

0.3

—

0.4

0.4

—

(0.1)

—

0.3

0.4

—

0.4

—

(0.1)

—

0.3

0.5

—

0.5

—

—

(0.5)

—

Awards under the December 2016 grant vested during the year with 100% of the awards outstanding vesting.

30. CAPITAL COMMITMENTS
The Group was committed to the purchase of property, plant and equipment of £6.0m relating to machinery for the new modular panel factory in 
Bardon, Leicestershire. 

The Group was not committed to the purchase of any software intangible assets at 30 September 2020 (2019: £Nil).

157

Financial statementsCountryside Properties PLC Annual report 202031. GUARANTEES
Subsidiaries of the Group have made guarantees to its joint ventures and associate in the ordinary course of business.

The Group has entered into counter indemnities to banks, insurance companies, statutory undertakings and the National House Building Council in 
the ordinary course of business, including those in respect of the Group’s joint ventures and associate, from which it is anticipated that no material 
liabilities will arise.

32. LITIGATION, CLAIMS AND CONTINGENT LIABILITIES
The Group is subject to various claims, audits and investigations that have arisen in the ordinary course of business. These matters include but are not 
limited to employment and commercial matters. The outcome of all of these matters is subject to future resolution, including the uncertainties of 
litigation. Based on information currently known to the Group and after consultation with external lawyers, the Directors believe that the ultimate 
resolution of these matters, individually and in aggregate, will not have a material adverse impact on the Group’s financial condition. Where necessary, 
applicable costs are included within the cost to complete for individual developments or are otherwise accrued in the statement of financial position.

During the prior financial year, the Competition & Markets Authority (“CMA”) commenced a sector-wide inquiry into the sale of leasehold properties. 
On 28 February 2020, the CMA announced that it had found evidence of “potential mis-selling and unfair contract terms in the leasehold housing 
sector” and on 4 September 2020, the CMA announced it was launching enforcement action against four housing developers that it believes may have 
broken consumer protection law in relation to leasehold homes, one of which was Countryside Properties. The Group will continue to co-operate 
fully with the inquiry and is providing the CMA with all the information that it requires. To date, the CMA has not referenced any specific breaches of 
consumer law by Countryside Properties and, given the stage of the matter and the uncertainty regarding outcomes, the Directors are unable to make 
a reliable estimate of any potential liability and accordingly have not recorded a provision in relation to this matter as at 30 September 2020.

During the prior financial year, an amendment to Building Regulations banned the use of combustible materials on the external cladding of tall (over 18m) 
buildings. The Directors commissioned an independent third-party desktop review of historical multi-occupied developments (buildings of apartments) 
which was completed during the year and found that the Group had no high risk buildings where the Group was required to perform remediation works.

In January 2020, the Ministry of Housing, Communities & Local Government’s (MHCLG) published “Advice for Building Owners of Multi-storey, Multi-occupied 
Residential Buildings”. This requires that a formal fire safety assessment must be conducted by a suitably qualified and competent professional (typically 
a Fire Engineer) for all multi-occupancy buildings. In December 2019, the Royal Institute of Chartered Surveyors (RICS), UK Finance and the Building 
Societies Association introduced the External Wall Fire Review process to support mortgage valuation processes. This requires assessment of the 
external wall system for buildings over 18m, or where specific fire safety concerns exist, which is summarised on the newly introduced form EWS1.

The Directors have engaged an independent third-party to complete these assessments for all Countryside owned or controlled buildings where EWS1 is 
applicable. The Group is also working with a number of partners and third parties to assist in their review of buildings within the scope of the MHCLG 
advice note and EWS1 and the review process remains ongoing. No provision has been made for fire-safety related works as at 30 September 2020 
and the Group’s liability in respect of these matters will be kept under review as the independent risk assessments are concluded during 2021.

33. DIVIDENDS
The following dividends have been recognised as distributions and paid in the year:

Prior year final dividend per share of 10.3 pence (2019: 6.6 pence)

Current year interim dividend per share of Nil pence (2019: 6.0 pence)

2020
£m

46.2

—

46.2

2019
£m

29.2

26.8

56.0

The Board of Directors does not recommend the payment of a final dividend for the year ended 30 September 2020 (2019: 10.3 pence per share).

158

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202034. ADOPTION OF NEW AND REVISED ACCOUNTING STANDARDS
During the year ended 30 September 2020, the Group has adopted IFRS 16 “Leases”, as issued by the International Accounting Standards Board 
(“IASB”). The impact of the adoption of IFRS 16 on the Group’s financial statements is explained below.

A. CHANGES TO ACCOUNTING POLICIES 
Prior to the adoption of IFRS 16, the Group’s lease commitments were all classified as operating leases under IAS 17, with rental costs recognised in 
operating profit on a straight-line basis over the period of the lease. 

IFRS 16 requires lessees to recognise right of use assets and lease liabilities in the statement of financial position for all leases, except short-term and 
low value asset leases.

Lease liabilities are initially recognised at the present value of future lease payments. Future lease payments are included in the lease liability where they 
are fixed in value, or variable based on an index or a rate. Variable lease payments that do not depend on an index or a rate are recognised as an 
expense in the period in which the condition that triggers the payment occurs. To calculate the present value of future lease payments, the payments 
are discounted at the Group’s incremental borrowing rate, which is the rate that the Group would have to pay to borrow the funds necessary to 
obtain an asset of similar value in a similar economic environment with similar terms and conditions.

Subsequently, lease liabilities increase to reflect the unwind of discount and reduce by the value of payments made to lessors. Lease liabilities are 
remeasured where the Group’s assessment of the expected lease term changes or there is a modification to the lease terms. The unwind of the 
discount on lease liabilities is recorded in finance costs in the statement of comprehensive income. Cash outflows relating to lease interest are 
presented within net cash flows from operating activities in the statement of cash flows. 

Right of use assets are initially measured at cost, comprising the initial value of the lease liabilities adjusted for rental payments made at or prior to the 
start of the lease term, initial direct costs, lease incentives received and restoration costs. 

Subsequently, right of use assets are measured at cost less accumulated depreciation and impairment losses, and adjusted for any remeasurement of 
lease liabilities. Right of use assets are depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis. Depreciation is 
recorded in either cost of sales or administrative expenses in the statement of comprehensive income depending on the nature of the asset. 

The Group applies the recognition exemptions for short-term and low value assets. The rental expense for these leases is recognised on a straight-line 
basis in the statement of comprehensive income. The rental expense is recorded in either cost of sales or administrative expenses depending on the 
nature of the asset. Short-term leases are leases with a lease term of 12 months or less. 

B. ADJUSTMENTS RECOGNISED ON ADOPTION OF IFRS 16 
The Group has recognised lease liabilities and right of use assets for leases relating to offices, factories, company cars, IT equipment, and show 
homes/marketing suites that have been sold and leased back. 

IFRS 16 has been applied using the modified retrospective approach with no restatement of comparative financial information, as permitted under the 
specific transitional provisions in the standard. The adjustments arising from the adoption of IFRS 16 are therefore recognised in the opening balances 
of the statement of financial position on 1 October 2019. 

In applying IFRS 16 for the first time, the Group has used the following practical expedients permitted in the standard: 

•  the application of a single discount rate to portfolios of leases with reasonably similar characteristics; 

•  the accounting for operating leases with a remaining lease term of less than 12 months as at 1 October 2019 as short-term leases even though the 

initial term of the leases from lease commencement date may have been more than 12 months; and 

•  the reliance on previous assessments on whether contracts contain a lease or leases are onerous. 

The adoption of IFRS 16 on 1 October 2019 had the following impact on the statement of financial position: 

•  lease liabilities recognised of £31.6m; 

•  right of use assets recognised of £30.3m; 

•  accruals derecognised of £1.9m;

•  prepayments derecognised of £0.6m; and

•  no impact on net assets, TNAV or TNOAV.

159

Financial statementsCountryside Properties PLC Annual report 202034. ADOPTION OF NEW AND REVISED ACCOUNTING STANDARDS CONTINUED 
B. ADJUSTMENTS RECOGNISED ON ADOPTION OF IFRS 16 CONTINUED
Right of use assets recognised on transition have been measured at the value of lease liabilities, adjusted for prepaid or accrued lease payments 
immediately before the date of initial application.

The weighted average incremental borrowing rate applied in calculating the lease liabilities on 1 October 2019 was 3.4%.

The following table reconciles the Group’s total operating lease commitments as at 30 September 2019 to the lease liabilities recognised under IFRS 16 
on 1 October 2019. The principal difference, aside from discounting, is the treatment of termination options. The Group has a number of leases that 
include termination options, exercisable by the Group, to provide operational flexibility. The lease liabilities recognised on transition reflect the rental 
payments over the expected term of the Group’s leases, which in some cases exceed the minimum lease commitments disclosed under IAS 17.

Total operating lease commitments disclosed as at 30 September 2019
Add: adjustments as a result of different treatment of termination options
Less: short-term leases recognised on a straight-line basis as an expense
Less: low value leases recognised on a straight-line basis as an expense

Discounted using incremental borrowing rate

Total lease liabilities recognised under IFRS 16 at 1 October 2019

Of which:
Current liabilities
Non-current liabilities

£m

26.9

10.3

(0.3)

(0.3)

36.6

(5.0)

31.6

4.5

27.1

C. IMPACT ON THE CONSOLIDATED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2020
The table below outlines the impact of IFRS 16 on the statement of comprehensive income for the year ended 30 September 2020.

Operating loss (£m)
Finance costs (£m)
Loss before tax (£m)
Basic loss per share (pence)
Diluted loss per share (pence)

Prior to adjustments 
for the adoption of IFRS 16

Adjustments in respect of 
the adoption of IFRS 16

Year ended
 30 September 2020
 as reported

(5.2)

(13.1)

(0.6)

(0.6)

(0.6)

(0.2)

(1.1)

(1.3)

(0.2)

(0.2)

(5.4)

(14.2)

(1.9)

(0.8)

(0.8)

The table below outlines the impact of IFRS 16 on the statement of financial position as at 30 September 2020.

Right of use assets (£m)
Trade and other receivables (£m)
Lease liabilities (£m)
Trade and other payables (£m)
Provisions (£m)
Retained earnings (£m)

Prior to adjustments 
for the adoption of IFRS 16

Adjustments in respect 
of the adoption of IFRS 16

As at 30 September 2020
 as reported

—

219.0

—

(465.9)

(12.5)

1,076.3

26.3

(0.2)

(30.5)

1.8

1.1

(1.1)

26.3

218.8

(30.5)

(464.1)

(11.4)

1,075.2

160

Countryside Properties PLC Annual report 2020Notes to the consolidated financial statements continuedFor the year ended 30 September 202034. ADOPTION OF NEW AND REVISED ACCOUNTING STANDARDS CONTINUED
C. IMPACT ON THE CONSOLIDATED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2020 CONTINUED
The table below outlines the impact of IFRS 16 on the statement of cash flows for the year ended 30 September 2020.

Cash used in operations (£m)
Interest paid – lease liabilities (£m)
Net cash outflow from operating activities (£m)
Repayment of lease liabilities (£m)
Net cash inflow from financing activities (£m)
Net increase in cash and cash equivalents (£m)

Prior to adjustments 
for the adoption of IFRS 16

Adjustments in respect 
of the adoption of IFRS 16

Year ended 
30 September 2020
 as reported

(150.9)

—

(183.3)

—

190.5

24.9

6.0

(1.1)

4.9

(4.9)

(4.9)

—

(144.9)

(1.1)

(178.4)

(4.9)

185.6

24.9

35. POST BALANCE SHEET EVENTS
A. LEASES
On 27 November 2020, the Group signed a new lease for the head office in Brentwood, Essex, after the original lease ended in June 2020. The Group 
has accounted for the interim period from June 2020 to November 2020 as a short-term lease under the recognition exemptions of IFRS 16. The new 
lease will commence on 1 January 2021 and expires in March 2036. 

A right of use asset and corresponding lease liability of c.£11m will be recognised relating to the new lease in the interim financial statements for the 
period ending 31 March 2021.

The new lease includes a commitment for the Group and the lessor to undertake a programme of refurbishment works. The total cost of the 
refurbishment is estimated at c.£8m, with the lessor contributing c.£5m and the Group committed to c.£3m.

The signing of the new lease after 30 September 2020 is a non-adjusting post balance sheet event.

B. COVID-19 LOCKDOWN
A second national lockdown in England commenced on 5 November 2020. Unlike the first Covid-19 lockdown in Spring 2020, construction, 
manufacturing and house selling activities have continued and, whilst we have seen a slight reduction in visitor flows, there has been no disruption 
to the normal operation of the business. The second national lockdown is a non-adjusting post balance sheet event.

161

Financial statementsCountryside Properties PLC Annual report 2020Parent company statement of financial position
As at 30 September 2020

Fixed assets

Investments

Current assets

Debtors

Cash and cash equivalents

Current liabilities

Creditors: amounts falling due within one year

Net current assets/(liabilities)

Total assets less current liabilities

Capital and reserves

Share capital

Share premium

Retained earnings (including loss for the financial year of £(4.7)m (2019: £(3.3)m))

Total equity

The notes on pages 164 to 168 are part of these financial statements.

Note

2020
£m

2019
£m

4

5

6

7

7

727.0

727.0

78.2

— 

(25.9)

52.3

779.3

5.2

5.3

768.8

779.3

76.3

0.1

(215.2)

(138.8)

588.2

4.5

—

583.7

588.2

The financial statements were approved by the Board of Directors and authorised for issue on 2 December 2020 and are signed on its behalf by:

Iain McPherson  Mike Scott
Director   

Director

Company Registration No. 09878920

162

Countryside Properties PLC Annual report 2020Parent company statement of changes in equity
For the year ended 30 September 2020

Share 
capital
£m

Share
premium
£m

Retained 
earnings
£m

At 1 October 2018

Loss and total comprehensive expense for the year

Dividends paid

Share-based payments

Purchase of shares by Employee Benefit Trust

At 30 September 2019

Loss and total comprehensive expense for the year

Issue of share capital, net of transaction costs

Dividends paid

Share-based payments

Purchase of shares by Employee Benefit Trust

At 30 September 2020

4.5

—

—

—

—

4.5

—

0.7

—

—

—

5.2

—

—

—

—

—

—

—

5.3

—

—

—

5.3

649.3

(3.3)

(56.0)

6.7

(13.0)

583.7

(4.7)

237.0

(46.2)

1.0

(2.0)

Total
equity
£m

653.8

(3.3)

(56.0)

6.7

(13.0)

588.2

(4.7)

243.0

(46.2)

1.0

(2.0)

768.8

779.3

163

Financial statementsCountryside Properties PLC Annual report 2020Notes to the parent company financial statements
For the year ended 30 September 2020

1. ACCOUNTING POLICIES
COMPANY INFORMATION
Countryside Properties PLC (the “Company”) was incorporated on 18 November 2015 to serve as a holding company for the purposes of listing on 
the London Stock Exchange. Countryside Properties PLC was admitted to the premium segment of the London Stock Exchange on 17 February 2016.

The Company is a limited company domiciled and incorporated in England and Wales. The Company’s registered office is Countryside House, The 
Drive, Brentwood, Essex CM13 3AT.

1.1 ACCOUNTING CONVENTION
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of 
Ireland” and the requirements of the Companies Act 2006. 

FRS 102 allows a qualifying entity certain disclosure exemptions, subject to certain conditions which have been complied with, including notification of, 
and no objection to, the use of exemptions by the Company’s shareholders.

The Company has taken advantage of the following exemptions:

•  from preparing a statement of cash flows, on the basis that it is a qualifying entity and the statement of cash flows, included in these financial 

statements, includes the Company’s cash flows;

•  from the financial instrument disclosures, required under FRS 102 paragraphs 11.39 to 11.48A and paragraphs 12.26 to 12.29, as the information is 

provided in the consolidated financial statement disclosures;

•  from disclosing share-based payment arrangements, required under FRS 102 paragraphs 26.18(c), 26.19 to 26.21 and 26.23, concerning its own 
equity instruments. The Company financial statements are presented with the consolidated financial statements and the relevant disclosures are 
included therein; and

•  from disclosing the Company key management personnel compensation, as required by FRS 102 paragraph 33.7.

As permitted by Section 408 of the Companies Act 2006, the parent company’s profit and loss account has not been presented in these financial statements.

The financial statements are prepared in Sterling, which is the functional currency of the Company, and are rounded to the nearest hundred thousand pounds.

The financial statements are prepared on a going concern basis under the historical cost convention. The principal accounting policies adopted are set 
out below.

The Company has not disclosed the information required by regulation 5(1)(b) of the Companies (Disclosure of Auditor Remuneration and Liability 
Limitation Agreements) Regulations 2008 as the Group financial statements of the Company are required to comply with regulation 5(1)(b) as if the 
undertakings included in the consolidation were a single group.

1.2 GOING CONCERN
The Company’s ability to continue as a going concern is inextricably linked to the results of the Group as a whole. Having considered the Group’s cash 
flow forecasts, the Directors are satisfied that the Company has sufficient liquidity and covenant headroom to enable the Company to meet its 
liabilities as they fall due for at least the next 12 months. As such, the Directors consider the Company to be a going concern and these financial 
statements have been prepared on this basis. 

The Group’s business activities, together with the factors likely to affect its future development, are set out in the Strategic Report on pages 2 to 69. 
The financial position of the Group, its cash flows, liquidity position and borrowing facilities are described on pages 42 to 45 of the Strategic Report. 
Further disclosures regarding borrowings are provided in Note 20 to the Group financial statements. 

1.3 FIXED ASSET INVESTMENTS
The value of the investment in each subsidiary held by the Company is recorded at cost less any impairment in the Company’s statement of financial position.

A subsidiary is an entity where the Company has the power of control. The Company controls an entity when the Company is exposed to, or has 
rights to, variable returns from its involvement with the entity and has the ability to govern the financial and operating policies so as to obtain 
economic benefits from its activities. 

1.4 CASH AND CASH EQUIVALENTS
Cash and cash equivalents comprise cash at bank and in hand and other short-term deposits held by the Company with maturities of three months or 
less. Bank overdrafts are classified within current liabilities.

164

Countryside Properties PLC Annual report 20201.5 FINANCIAL INSTRUMENTS
Fair value measurement of financial instruments
The Company has elected to adopt the recognition and measurement provisions of IAS 39 “Financial Instruments: Recognition and Measurement” and 
the disclosure requirements of Sections 11 and 12 of FRS 102.

Financial assets
Financial assets primarily represent loans to subsidiary companies and cash, which are initially recognised at fair value.

Borrowings
Interest-bearing bank loans and overdrafts are recorded initially at their fair value, net of direct transaction costs. Borrowings are subsequently carried 
at their amortised cost and loan arrangement fees are amortised over the term of the instrument. Finance costs associated with each individual 
drawdown are expensed over the period of that drawdown.

Further details of the Company’s bank loans can be found in Note 20 to the Group financial statements.

1.6 EQUITY INSTRUMENTS
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs. 

1.7 DIVIDENDS
Dividend distributions to the Company’s shareholders are recognised in the Company’s financial statements in the periods in which the final dividends 
are approved in the Annual General Meeting, or when paid in the case of an interim dividend.

1.8 SHARE-BASED PAYMENTS
The Company recharges its subsidiary undertakings an amount equivalent to the fair value of the grant of options over its equity instruments. The fair 
value of employee services received, measured by reference to the grant date fair value, is recognised over the vesting period as an increase to 
investment in subsidiary undertakings, with a corresponding credit to equity.

1.9 TAXATION
The current tax payable is based on taxable profit/(loss) for the period which differs from accounting profit/(loss) as reported in the statement of 
changes in equity because it excludes items of income or expense that are taxable or deductible in other years and those items never taxable or 
deductible. The Group’s liability for current tax is measured using tax rates that have been enacted or substantively enacted by the reporting date.

1.10 SHARE CAPITAL AND SHARE PREMIUM
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options are shown in share 
premium as a deduction from the proceeds.

1.11 RELATED PARTIES
The Group discloses transactions with related parties as described in Note 26 to the Group financial statements. Where appropriate, transactions of a 
similar nature are aggregated unless, in the opinion of the Directors, separate disclosure is necessary to understand the effect of the transactions on 
the Group financial statements.

2. CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES
The preparation of the financial statements requires the Directors to make estimates and assumptions that affect the application of policies and the 
reported amounts of assets, liabilities, income, expenses and related disclosures.

CRITICAL ACCOUNTING JUDGEMENTS
In the process of applying the Company’s accounting policies, which are described above, the Directors have made no individual judgements that have 
had significant impact upon the financial information, apart from those involving estimations, which are dealt with below.

KEY SOURCES OF ESTIMATION UNCERTAINTY
Estimates and underlying assumptions affecting the financial statements are based on historical experience and other relevant factors and are reviewed 
on an ongoing basis. This approach forms the basis of making the judgements about carrying values of assets and liabilities that are not readily apparent 
from other sources. Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based or 
as a result of new information. Such changes are recognised in the year in which the estimate is revised.

The key sources of estimation uncertainty that have a risk of causing a material adjustment to the carrying value of assets and liabilities are described below.

Impairment of fixed asset investments
Determining whether fixed asset investments are impaired requires judgement and estimation. The Directors periodically review fixed asset 
investments for possible impairment when events or changes in circumstances indicate, in management’s judgement, that the carrying amount of an 
asset may not be recoverable. Such indicating events would include a significant planned restructuring, a major change in market conditions or 
technology and expectations of future operating losses or negative cash flows. When such impairment reviews are conducted, the Company will 
perform valuations based on cash flow forecasts, following the same valuation methodologies and assumptions as set out in the Group’s annual 
goodwill reviews described in Note 11 to the Group financial statements.

165

Financial statementsCountryside Properties PLC Annual report 2020 
3. OPERATING LOSS
The Company had no employees during the year (2019: none).

Directors’ emoluments are disclosed in Note 5 to the Group financial statements. 

Details of the audit fees can be found in Note 7 to the Group financial statements.

4. INVESTMENTS

At 1 October and 30 September

2020
£m

727.0

2019
£m

727.0

Details of the Company’s subsidiaries at 30 September 2020 are included in Note 25 to the Group financial statements.

The Company conducted an impairment review following the same valuation methodologies and assumptions as set out in the Group’s annual goodwill 
reviews described in Note 11 to the Group financial statements. Neither an increase in the discount rate of 3%, a reduction in Group cash flows of 
10% per annum, nor a reduction in the long-term growth rate to 0% would indicate an impairment in the Company’s investments. Therefore, the 
Company did not record an impairment charge during the year ended 30 September 2020 (2019: £Nil). 

5. DEBTORS
Amounts falling due within one year:

Amounts due from Group undertakings

Corporation tax recoverable from Group undertakings

Prepayments and accrued income

The amounts owed by Group undertakings to the Company are unsecured, repayable on demand and non-interest bearing.

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Amounts due to Group undertakings

Accruals and deferred income

Amounts owed to Group undertakings by the Company are unsecured, repayable on demand and non-interest bearing.

BANK LOANS
Details of the Group’s facilities and borrowings are disclosed in Note 20 to the Group financial statements.

2020
£m

71.6

4.4

2.2

78.2

2020
£m

25.4

0.5

25.9

2019
£m

71.0

3.3

2.0

76.3

2019
£m

214.8

0.4

215.2

166

Countryside Properties PLC Annual report 2020Notes to the parent company financial statements continuedFor the year ended 30 September 20207. SHARE CAPITAL AND SHARE PREMIUM

Number of shares

Share capital

Share premium

2020
m

2019
m

2020
m

2019
m

2020
m

2019
m

Allotted, issued and fully paid

Ordinary shares of £0.01 each

525

450

5.2

4.5

5.3

—

EQUITY PLACING
On 23 July 2020, the Company carried out a non-pre-emptive placing of ordinary shares at a placing price of 335 pence, raising net proceeds 
of £243.0m (net of issue costs).

The total number of ordinary shares issued of 74,626,870 represented 16.6% of the existing issued share capital of the Company on the date of 
the placing. As at 30 September 2020 the Company has 524,626,870 ordinary shares of £0.01 each in issue, all of which are allotted and fully paid.

A total of 72,983,484 ordinary shares were placed using a cash box structure, whereby the cash box entity issued redeemable preference shares 
in exchange for cash proceeds from institutional investors. The Company’s ordinary shares were issued to the institutional investors as consideration 
for the transfer of the shares of the cash box entity. The placing qualified for merger relief under Section 612 of the Companies Act 2006 resulting 
in the recognition of retained earnings of £237.0m (net of issue costs).

The remaining 1,643,386 shares were issued to retail investors, Company Directors and Group management in consideration for cash resulting 
in the recognition of share premium of £5.3m (net of issue costs).

The shares are fully paid and rank pari passu in all respects with the existing ordinary shares, including the right to receive all dividends and other 
distributions declared, made or paid in respect of ordinary shares.

EMPLOYEE BENEFIT TRUST (“EBT”)
From time to time, the EBT purchases shares of the Company, on behalf of the Group, in order to hold an appropriate level of shares towards 
the future settlement of outstanding share-related incentives. The purchase value of EBT shares is charged to retained earnings. 

In September 2020, the EBT acquired 1,200,000 shares in the Company through purchases on the London Stock Exchange to meet the Group’s 
expected obligations under share-based incentive arrangements. The total amount paid by the EBT for the shares was £3.8m, with the Group 
contributing £2.0m during the year to fund the purchases.

The EBT has waived its right to vote and to dividends on the shares it holds which are unallocated. The number of shares held in the EBT 
as at 30 September 2020 was 1,649,207 (2019: 3,959,289).

RECONCILIATION OF SHARES IN ISSUE
The table below reconciles the movements in the number of shares in issue during the year:

At 1 October 2019

Share placing

Exercised share options

Purchase of shares by Employee Benefit Trust

At 30 September 2020

EBT

Other

Total

3,959,289

446,040,711

450,000,000

—

74,626,870

74,626,870

(3,510,082)

3,510,082

1,200,000

(1,200,000)

—

—

1,649,207

522,977,663

524,626,870

167

Financial statementsCountryside Properties PLC Annual report 20208. COMMITMENTS AND CONTINGENT LIABILITIES
GUARANTEES
The Company has made guarantees to the Group’s joint ventures and associate, in the ordinary course of business.

The Company has entered into counter indemnities to banks, insurance companies, statutory undertakings and the National House Building Council in 
the normal course of business, including those in respect of joint ventures from which it is anticipated that no material liabilities will arise.

9. DIVIDENDS
The following dividends have been recognised as distributions in the year:

Prior year final dividend per share of 10.3 pence (2019: 6.6 pence)

Current year interim dividend per share of Nil pence (2019: 6.0 pence)

2020
£m

46.2

—

46.2

2019
£m

29.2

26.8

56.0

The Board of Directors does not recommend a final dividend for the year ended 30 September 2020 (2019: 10.3 pence per share).

168

Countryside Properties PLC Annual report 2020Notes to the parent company financial statements continuedFor the year ended 30 September 2020Alternative Performance Measures (unaudited)

In the reporting of financial information, the Directors have adopted various Alternative Performance Measures (“APMs”). These measures are not 
defined by IFRS and therefore may not be directly comparable with other companies’ APMs, including those in the Group’s industry. APMs should be 
considered in addition to, and are not intended to be a substitute for, or superior to, IFRS measurements.

The Directors believe that the inclusion of the Group’s share of joint ventures and associate and the removal of non-underlying items from financial 
information presents a clear and consistent presentation of the underlying performance of the ongoing business for shareholders. 

(A) FINANCIAL PERFORMANCE
ADJUSTED REVENUE
Adjusted revenue includes the Group’s share of revenue from the joint ventures and associate. Refer to Note 4a for a reconciliation to reported revenue.

ADJUSTED GROSS MARGIN
Adjusted gross margin is calculated as adjusted gross profit divided by adjusted revenue. The table below reconciles adjusted gross profit to reported 
gross profit and presents the calculation of adjusted gross margin.

Adjusted gross profit includes the Group’s share of gross profit from the joint ventures and associate and excludes non-underlying items.

Gross profit

Add: non-underlying items

Add: share of gross profit from joint ventures and associate

Adjusted gross profit 

Adjusted revenue

Adjusted gross margin

Note

7

4a

2020
£m

108.1

— 

18.2

126.3

988.8

12.8%

2019
£m

253.6

7.4

47.8

308.8

1,422.8

21.7%

ADJUSTED OPERATING PROFIT
Adjusted operating profit includes the Group’s share of operating profit from the joint ventures and associate and excludes non-underlying items. Refer 
to Note 4a for a reconciliation to reported operating profit.

ADJUSTED OPERATING MARGIN
Adjusted operating margin is calculated as adjusted operating profit divided by adjusted revenue. The table below presents the calculation of adjusted 
operating margin.

Adjusted operating profit

Adjusted revenue

Adjusted operating margin

Note

4a

4a

2020
£m

54.2

988.8

5.5%

2019
£m

234.4

1,422.8

16.5%

ADJUSTED BASIC AND DILUTED EARNINGS PER SHARE 
Adjusted basic and diluted earnings per share exclude the impact of non-underlying items on profit from continuing operations attributable to equity 
holders of the parent. Refer to Note 10 for a reconciliation to reported basic and diluted earnings per share.

RETURN ON CAPITAL EMPLOYED (“ROCE”)
ROCE is calculated as adjusted operating profit divided by average tangible net operating asset value (“TNOAV”).

The table below presents the calculation of ROCE for the Group:

Closing TNOAV

Opening TNOAV 

Average TNOAV 

Adjusted operating profit 

Group ROCE (%)

Note

4b

4a

2020
£m

853.5

664.4

759.0

54.2

7.1%

2019
£m

664.4

575.1

619.8

234.4

37.8%

169

Financial statementsCountryside Properties PLC Annual report 2020Alternative Performance Measures (unaudited) continued

(A) FINANCIAL PERFORMANCE CONTINUED
RETURN ON CAPITAL EMPLOYED (“ROCE”) CONTINUED
The table below presents the calculation of ROCE for the Partnerships segment:

Closing TNOAV

Opening TNOAV 

Average TNOAV 

Adjusted operating profit

Partnerships ROCE (%)

The table below presents the calculation of ROCE for the Housebuilding segment:

Closing TNOAV

Opening TNOAV 

Average TNOAV 

Adjusted operating profit 

Housebuilding ROCE (%)

ASSET TURN
Asset turn is calculated as adjusted revenue divided by average TNOAV.

The table below presents the calculation of asset turn for the Group:

Adjusted revenue 

Average TNOAV

Group asset turn 

The table below presents the calculation of asset turn for the Partnerships segment:

Adjusted revenue 

Average TNOAV

Partnerships asset turn 

The table below presents the calculation of asset turn for the Housebuilding segment:

Adjusted revenue 

Average TNOAV

Housebuilding asset turn 

170

Note

4b

4a

Note

4b

4a

Note

4a

Note

4a

Note

4a

2020
£m

327.5

176.8

252.2

32.8

2019
£m

176.8

149.5

163.2

127.8

13.0%

78.3%

2020
£m

526.0

487.6

506.8

25.0

4.9%

2020
£m

988.8

759.0

1.3

2020
£m

629.4

252.2

2.5

2020
£m

359.4

506.8

0.7

2019
£m

487.6

425.6

456.6

114.8

25.1%

2019
£m

1,422.8

619.8

2.3

2019
£m

837.1

163.2

5.1

2019
£m

585.7

456.6

1.3

Countryside Properties PLC Annual report 2020(B) FINANCIAL POSITION
TANGIBLE NET ASSET VALUE (“TNAV”)
TNAV is calculated as net assets excluding intangible assets net of deferred tax. The table below reconciles TNAV to reported net assets. 

Net assets

Less: intangible assets

Add: deferred tax on intangible assets

TNAV

Note

11

4b

2020
£m

1,086.0

(143.1)

8.8

951.7

2019
£m

899.1

(170.9)

9.6

737.8

NET CASH/(DEBT)
Net cash/(debt) includes borrowings and net cash and cash equivalents and excludes lease liabilities and debt arrangement fees included in borrowings.

Borrowings

Add: net cash and cash equivalents

Net cash

TANGIBLE NET OPERATING ASSET VALUE (“TNOAV”)
TNOAV is calculated as TNAV excluding net cash/debt. The table below presents the calculation of TNOAV.

TNAV 

Less: net cash

TNOAV

GEARING
Gearing is calculated as net debt divided by net assets. The table below presents the calculation of gearing.

Net cash

Net assets

Gearing 

Note

20

20

2020
£m

(2.3)

100.5

98.2

2020
£m

951.7

(98.2)

853.5

Note

2020
£m

(98.2)

1,086.0

2019
£m

(2.2)

75.6

73.4

2019
£m

737.8

(73.4)

664.4

2019
£m

(73.4)

899.1

(9.0)%

(8.2)%

ADJUSTED GEARING
Adjusted gearing is calculated as net debt, including deferred land payments (excluding overage), divided by net assets. The table below presents the 
calculation of adjusted gearing.

Net cash

Add: deferred land payments (excluding overage)

Adjusted net debt

Net assets

Adjusted gearing 

Note

21

2020
£m

(98.2)

192.8

94.6

1,086.0

8.7%

2019
£m

(73.4)

158.3

84.9

899.1

9.4%

171

Financial statementsCountryside Properties PLC Annual report 2020Shareholder information

FINANCIAL CALENDAR 2020/21

Ex-dividend date

Record date

Payment of final dividend

Annual General Meeting

Trading update

n/a

n/a

n/a

5 February 2021

21 January 2021

FIVE-YEAR SUMMARY (UNAUDITED)

Adjusted revenue

Adjusted operating profit

Adjusted operating margin

Reported revenue

Reported operating (loss)/profit

Reported operating margin

Return on capital employed

Tangible net asset value

Completions (homes)1

Private average selling price

Net reservation rates2

Average open sales outlets

Land bank (plots)

2020

2019

2018 

2017

2016

£988.8m

£1,422.8m

£1,229.5m

£1,028.8m

£54.2m

5.5%

£234.4m

£211.4m

£165.3m

16.5%

17.2%

£892.0m

£1,237.1m

£1,018.6m

£(5.4)m

£170.4m

£149.3m

(0.6)%

7.1%

13.8%

37.8%

14.7%

37.4%

£777.0m

£122.5m

15.8%

£671.3m

£87.3m

13.0%

26.8%

16.1%

£845.8m

£128.9m

15.2%

30.6%

£951.7m

£737.8m

£620.1m

£632.3m

£537.4m

4,053

5,733

4,295

3,389

2,657

£364,000

£367,000

£402,000

£430,000

£465,000

0.78

63

0.84

56

0.80

53

0.84

47

0.78

36

53,118

49,000

43,523

34,581

27,204

1. Completions includes the Group’s share of completions from the joint ventures and associate. 

2. Net reservation rate including bulk sales for the year ended 30 September 2019 was 0.95.

OUR ADVISORS
SOLICITORS
Linklaters LLP
One Silk Street 
London 
EC2Y 8HQ

CHARTERED ACCOUNTANTS 
AND STATUTORY AUDITOR
PricewaterhouseCoopers LLP
1 Embankment Place 
London 
WC2N 6RH

JOINT BROKERS
Barclays Bank PLC
1 Churchill Place 
London 
E14 5HP

CORPORATE COMMUNICATIONS
Brunswick Group LLP
16 Lincoln’s Inn Fields 
London 
WC2A 3ED

REGISTRARS
Equiniti Registrars
Aspect House 
Spencer Road 
Lancing  
BN99 6DA

Numis Securities Limited
The London Stock Exchange Building 
10 Paternoster Square 
London 
EC4M 7LT

172

Countryside Properties PLC Annual report 2020CBP005333

Countryside Properties PLC’s commitment to environmental issues is reflected 
in this Annual Report which has been printed on Symbol Matt Plus and UPM 
fine, which are both FSC® certified.

This document was printed by Pureprint Group using its environmental print 
technology, with 99% of dry waste diverted from landfill, minimising the impact 
of printing on the environment.

The printer is a CarbonNeutral® company. Both the printer and the paper mill 
are registered to ISO 14001.

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