Quarterlytics / Consumer Cyclical / Restaurants / Cracker Barrel Old Country Store, Inc.

Cracker Barrel Old Country Store, Inc.

cbrl · NASDAQ Consumer Cyclical
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Ticker cbrl
Exchange NASDAQ
Sector Consumer Cyclical
Industry Restaurants
Employees 77600
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FY2019 Annual Report · Cracker Barrel Old Country Store, Inc.
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ANNUAL REPORT 
2019 

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CRACKER BARREL OLD COUNTRY STORE, INC. 

To our shareholders, 

This year marks Cracker Barrel’s 50th anniversary, and over the past five decades, we have prided ourselves on our homestyle food, unique shopping, and honest value. 
Our mission of Pleasing People, along with our genuine hospitality and made-from-scratch meals, is as central to our brand now as when we first opened in 1969, and I 
believe these key elements and the strength and differentiation of our brand helped drive another year of strong performance.  

We made progress on many initiatives this year, as we focused on driving performance through an increased focus on our menu, the employee and guest experience, and 
the continued expansion of our off-premise dining business. I was pleased with several of our seasonal menu promotions, such as our Country Fried Turkey and Cracker 
Barrel Favorites. One of our biggest initiatives this year was the launch of our new Signature Fried Chicken platform. We featured the initial offering, Southern Fried 
Chicken, in our summer menu promotion, and I remain excited about this platform.  

We made several enhancements to our hourly team member training and recognition programs in an effort to drive higher employee engagement, and we implemented 
initiatives to better leverage our most talented hourly employees as leaders and mentors. These initiatives were designed to drive an improved employee experience, which 
we believe in turn leads to a better guest experience. I am proud of the efforts of our field leadership teams and store employees in this area of focus.   

We saw solid growth in our off-premise dining business, and this was a meaningful contributor to our topline results for the year. We made enhancements across all three 
of our off-premise channels—Individual To Go, Catering, and Special Occasion—which included the expansion of third-party delivery to approximately 450 stores as 
well as investments in catering delivery vans and Catering Sales Managers. We continue to be pleased with the demand for off-premise dining, and we have plans to drive 
further growth in fiscal 2020. 

In retail, our teams focused on providing new and unique assortments that offer a compelling price point and resonate with our guests. Our retail teams did a great job this 
year in navigating through an ongoing challenging industry to deliver full-year growth in both comparable retail sales and gross margin rate. 

In addition to these initiatives, we continued to pursue sustainable business model improvements, and we delivered approximately $12 million in cost reductions during 
the fiscal year. We remain focused on identifying future operating expense improvements, and we have plans to further deliver cost savings in fiscal 2020.  

In fiscal 2019, we expanded our footprint, opening eight new Cracker Barrel stores, which included several stores in California as we continued our expansion in western 
markets. We have been pleased with the guest response in California.  

Additionally, this past fiscal year we entered into a strategic relationship with Punch Bowl Social. We believe this investment provides another growth vehicle by allowing 
us to enter a new and expanding segment through our non-controlling interest in this award-winning, highly differentiated brand with strong growth potential.  

We grew our regular quarterly dividend to $1.30 per share in fiscal 2019. Further reflecting our commitment to a balanced approach to capital allocation, we also declared 
a special dividend of $3.00, which was our fifth special dividend declaration in as many years. 

Lastly, I want to thank the dedicated efforts of the more than 70,000 people who are part of our organization, and who make the brand what it is today. I’m proud of our 
achievements in fiscal 2019, and I believe the strength and differentiation of the Cracker Barrel brand and our strategic plans will help drive continued success and value 
creation.  

Thank you for your interest and commitment to our brand, 

Sandy Cochran 

Board of Directors 

Carl T. Berquist  
     Retired; former Executive Vice President and CFO, Marriott 

Richard J. Dobkin 
     Retired; former Managing Partner of the Tampa, FL office of Ernst & 

International, Inc. 

Young, LLP 

Thomas H. Barr  
     President of Sono Bello LLC; former Vice President, Global Coffee at 

Norman E. Johnson 
     Retired; former Executive Chairman and CEO of CLARCOR, Inc. 

Starbucks Corporation 

James W. Bradford 
    Chairman of the Board; Retired; former Dean and Professor for the 
Practice of Management at Vanderbilt University’s Owen Graduate 
School of Management 

Sandra B. Cochran 
     President and CEO of Cracker Barrel Old Country Store, Inc. 

Meg G. Crofton 
     Retired; former President of Parks and Resorts Operations, U.S. and 

France for The Walt Disney Company 

William W. McCarten 
     Retired; former Chairman of the board of directors of DiamondRock 

Hospitality Company 

Coleman H. Peterson 
     President and CEO of Hollis Enterprises, LLC; former Chief People 

Officer of Wal-Mart Stores, Inc. 

Andrea W. Weiss 
     President and CEO of Retail Consulting, Inc.; former President of 

dELiA*s Corp. 

 
 
 
 
 
 
 
 
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UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

(Mark One) 
[x] Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the fiscal year ended August 2, 2019 

OR 

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the transition period from   

 to  

Commission file number: 000-25225 

Cracker Barrel Old Country Store, Inc. 
(Exact name of registrant as specified in its charter) 

Tennessee 
(State or other jurisdiction of 
incorporation or organization) 

305 Hartmann Drive 
Lebanon, Tennessee 
(Address of principal executive offices) 

62-0812904 
(I.R.S. Employer 
Identification Number) 

37087-4779 
(Zip code) 

Registrant's telephone number, including area code: (615) 444-5533 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock (Par Value $0.01) 
Rights to Purchase Series A Junior   
Participating Preferred Stock (Par Value 
$0.01) 

Trading 
Symbol(s) 
CBRL 

Name of each exchange on which 
registered 
The Nasdaq Stock Market LLC 
(Nasdaq Global Select Market)  

Securities registered pursuant to Section 12(g) of the Act: None  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    

Yes (cid:59)    No (cid:133) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of  the Act.     

Yes (cid:133)    No (cid:59) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports) and (2) has been subject to such filing requirements for the past 90 days.     Yes (cid:59)    No (cid:133) 

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be 
submitted  pursuant to Rule 405 of Regulation  S-T (§ 232.405  of this chapter) during  the preceding 12 months (or for such 
shorter period that the registrant was required to submit such files).  Yes (cid:59)    No (cid:133) 

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Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a 
smaller reporting company or an emerging growth company.  See the definitions of “large accelerated filer”, “accelerated filer”,  
”smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer  (cid:59) 
Smaller reporting company  (cid:133) 

Accelerated filer  (cid:133) 
Emerging growth company  (cid:133) 

Non-accelerated filer  (cid:133) 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition 
period  for  complying  with  any  new  or  revised  financial  accounting  standards  provided  pursuant  to  Section  13(a)  of  the 
Exchange Act.  (cid:133) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). 
Yes (cid:133)    No (cid:59) 

The aggregate market value of voting stock held by nonaffiliates of the registrant as of February 1, 2019 (the last business 

day of the registrant’s most recently completed second fiscal quarter) was $3,980,072,081. 

As of September 18, 2019, there were 24,050,147 shares of common stock outstanding. 

Documents Incorporated by Reference 

Document from which Portions 
are Incorporated by Reference 

1.  Proxy Statement for Annual Meeting of  

Shareholders to be held November 21, 2019 
(the “2019 Proxy Statement”) 

Part of Form 10-K 
into which incorporated 

Part III 

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PART I 

   PAGE 

INTRODUCTION ..................................................................................................................................................... 4 

ITEM 1.    BUSINESS ............................................................................................................................................. 5 
ITEM 1A.  RISK FACTORS ..................................................................................................................................... 9 

ITEM 1B.  UNRESOLVED STAFF COMMENTS .................................................................................................. 20 
ITEM 2.    PROPERTIES ...................................................................................................................................... 20 

ITEM 3.    LEGAL PROCEEDINGS ...................................................................................................................... 20 
INFORMATION ABOUT OUR EXECUTIVE OFFICERS ...................................................................................... 21 

PART II 

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS 

AND ISSUER PURCHASES OF EQUITY SECURITIES ..................................................................................... 22 

ITEM 6.   SELECTED FINANCIAL DATA ............................................................................................................. 23 

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS 

OF OPERATIONS ................................................................................................................................................. 24 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK. ................................ 36 

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA .............................................................. 38 

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

FINANCIAL DISCLOSURE ................................................................................................................................... 63 
ITEM 9A. CONTROLS AND PROCEDURES ....................................................................................................... 63 

ITEM 9B. OTHER INFORMATION ....................................................................................................................... 66 

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE ................................... 66 
ITEM 11.  EXECUTIVE COMPENSATION ........................................................................................................... 66 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 

RELATED STOCKHOLDER MATTERS ............................................................................................................... 66 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE .................................................................................................................................................. 66 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES ........................................................................... 66 

PART IV 

ITEM 15.  EXHIBITS, AND FINANCIAL STATEMENT SCHEDULES .................................................................. 66 

INDEX TO EXHIBITS ............................................................................................................................................ 67 

SIGNATURES ....................................................................................................................................................... 70 

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General 

INTRODUCTION 

This report contains references to years 2019, 2018 and 2017, which represent our fiscal years ended August 2, 2019, 
August 3, 2018 and July 28, 2017, respectively.  All of the discussion in this report should be read with, and is qualified in 
its  entirety  by,  the  Consolidated  Financial  Statements  and  the  notes  thereto.    All  amounts  other  than  share  and  certain 
statistical information (e.g., number of stores) are in thousands unless the context clearly indicates otherwise.  Similarly, 
references  to  a  year  or  quarter  are  to  our  fiscal  year  or  quarter  unless  expressly  noted  or  the  context  clearly  indicates 
otherwise. 

Forward-Looking Statements/Risk Factors 

Except for specific historical information, many of the matters discussed in this Annual Report on Form 10-K, as well as 
other  documents  incorporated  herein  by  reference,  may  express  or  imply  projections  of  items  such  as  revenues  or 
expenditures,  estimated  capital  expenditures,  compliance  with  debt  covenants,  plans  and  objectives  for  future  operations, 
store economics, inventory shrinkage, growth or initiatives, expected future economic performance or the expected outcome 
or impact of pending or threatened litigation. These and similar statements regarding events or results that Cracker Barrel Old 
Country Store, Inc. (the “Company”) expects will or may occur in the future are forward-looking statements that, by their nature, 
involve risks, uncertainties and other factors which may cause our actual results and performance to differ materially from 
those expressed or implied by such forward-looking statements. All forward-looking information is provided pursuant to the 
safe harbor established under the Private Securities Litigation Reform Act of 1995 and should be evaluated in the context of 
these risks, uncertainties  and  other factors. Forward-looking statements  generally  can  be  identified by  the use of forward-
looking  terminology  such  as  “trends,”  “assumptions,”  “target,”  “guidance,”  “outlook,”  “opportunity,”  “future,”  “plans,”  “goals,” 
“objectives,” “expectations,” “near-term,” “long-term,” “projection,” “may,” “will,” “would,” “could,” “expect,” “intend,” “estimate,” 
“anticipate,” “believe,” “potential,” “regular,” “should,” “projects,” “forecasts” or “continue”  (or the negative or other derivatives 
of each of these terms) or similar terminology.  We believe the assumptions underlying any forward-looking statements are 
reasonable;  however,  any  of the  assumptions could  be inaccurate,  and therefore, actual results may  differ materially from 
those projected in or implied by the forward-looking statements.  In addition to the risks of ordinary business operations, and 
those discussed or described in this report or in information incorporated by reference into this report, factors and risks that 
may result in actual results differing from this forward-looking information include, but are not limited to, those contained in Part 
I, Item 1A of this report below, as well as the factors described under “Critical Accounting Estimates” in Part II, Item 7 of this 
report below or, from time to time, in our filings with the Securities and Exchange Commission (“SEC”), press releases and 
other communications. 

Readers are cautioned not to place undue reliance on forward-looking statements made in this report, since the 
statements speak only as of the report’s date.  Except as may be required by law, we have no obligation or intention 
to publicly update or revise any of these forward-looking statements to reflect events or circumstances occurring 
after the date of this report or to reflect the occurrence of unanticipated events.  Readers are advised, however, to 
consult any future public disclosures that we may make on related subjects in reports that we file with or furnish to 
the SEC or in our other public disclosures. 

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ITEM 1. BUSINESS 

OVERVIEW 

PART I 

Cracker Barrel Old Country Store, Inc. (“we,” “us,” “our” or the “Company,” which reference, unless the context requires 
otherwise,  also  includes  our  direct  and  indirect  wholly  owned  subsidiaries),  is  principally  engaged  in  the  operation  and 
development  of  the  Cracker  Barrel  Old  Country  Store®  concept  (“Cracker  Barrel”).    We  are  headquartered  in  Lebanon, 
Tennessee and were originally founded in 1969.  We are organized under the laws of the State of Tennessee.   

We maintain a website at crackerbarrel.com.  We make available free of charge through our website our periodic and other 
reports filed with or furnished to the SEC pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange Act”), 
as soon as reasonably practicable after we file such material with, or furnish it to, the SEC.  Information on our website is not 
deemed to be incorporated by reference into this Annual Report on Form 10-K or any other filings that we make from time to 
time with the SEC. 

Cracker Barrel Old Country Store Concept 

As of September 18, 2019, we operated 660 Cracker Barrel stores in 45 states.  None of our stores are franchised.  Our 
stores are intended to appeal to both the traveler and the local customer, and we believe they have consistently been a consumer 
favorite.  We pride ourselves on our consistent quality, value and friendly service.   

Store  Format: The format  of  our stores  consists  of  a  trademarked rustic  old  country-store  design  offering  a  full-service 
restaurant menu that features home-style country food and a wide variety of decorative and functional items such as rocking 
chairs,  holiday  and  seasonal  gifts,  toys,  apparel,  cookware  and  foods.    All  stores  are  freestanding  buildings  and  consist  of 
approximately 20% of gift shop space with the remainder dedicated to our restaurant, training and storage space.  Our stores 
have stone fireplaces and are decorated with antique-style furnishings and other authentic and nostalgic items, reminiscent of 
and similar to those found and sold in the past in traditional old country stores.  The front porch of each store features rows of 
the signature Cracker Barrel rocking chairs that can be used by guests while  waiting for a table in our dining room or after 
enjoying a meal and are sold by the gift shop.   

Products:  Our restaurants, which generated approximately 81%  of our total revenue in 2019, offer home-style country 
cooking featuring many of our own recipes that emphasize authenticity and quality.  Our restaurants serve breakfast, lunch and 
dinner daily.  Menu items are moderately priced.  The restaurants do not serve alcoholic beverages.   

Breakfast items can be ordered at any time throughout the day and include juices, eggs, pancakes, fruit and yogurt parfaits, 
meat, grits, and a variety of biscuit specialties, such as gravy and biscuits and country ham and biscuits.  Lunch and dinner 
items include southern fried chicken, chicken and dumplings, chicken fried chicken, meatloaf, country fried steak, pork chops, 
fish, steak, roast beef, vegetable plates, sandwiches and a variety of salads.  Additionally, we may from time to time feature new 
items as off-menu specials or in test menus at certain locations to evaluate possible ways to enhance customer interest and 
identify potential future additions to the menu.  We offer weekday lunch specials, which include some of our favorite entrées in 
lunch-sized portions.  Our menu also features weekday and weekend dinner specials that showcase a popular dinner entrée.  
There is some variation in menu pricing and content in different regions of the country for both breakfast and lunch/dinner. The 
average check per guest during 2019 was $10.84, which represents a 3.3% increase over the prior year.  We served an average 
of approximately 6,700 restaurant guests per week in a typical store in 2019.    

The following table highlights the price ranges for our meals in 2019: 

Breakfast 
Lunch and Dinner 

Price Range 
$4.99 to $12.89 
$4.89 to $17.69 

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The following table highlights each day-part’s percentage of restaurant sales in 2019: 

Breakfast Day-Part (until 11:00 a.m.) 
Lunch Day-Part (11:00 a.m. to 4:00 p.m.) 
Dinner Day-Part (4:00 p.m. to close) 

Percentage of 
Restaurant 
Sales in 2019 
25% 
39% 
36% 

We also offer items for sale in our gift shops that are featured on, or related to, the restaurant menu, such as pies, cornbread 
mix, coffee, syrups and pancake mixes. Our gift shops offer a wide variety of decorative and functional items such as rocking 
chairs, seasonal gifts, apparel, toys, music CDs, cookware and various other gift items, as well as various candies, preserves 
and other food items.   

The following table highlights the five categories which accounted for the largest shares of our retail sales in 2019: 

Apparel and Accessories 
Food 
Décor 
Toys 
Media 

Percentage of 
Retail Sales in 
2019 
32% 
18% 
11% 
11% 
  8% 

Our typical gift shop features approximately 4,000 stock keeping units.  A selection of the food items are sold under the 
“Cracker Barrel Old Country Store” brand name.  We believe that we achieve high retail sales per square foot of retail selling 
space (approximately $427 per square foot in 2019) as compared to mall stores both by offering appealing merchandise and by 
having a significant source of customers who are typically our restaurant guests.   

Product  Development  and  Merchandising:   We  maintain  a  product  development  department,  which  develops  new  and 
improved menu items either in response to shifts in  customer preferences or to create customer interest.  We use a formal 
development and testing process, which includes guest research and in-store market tests to ensure products brought to market 
have a greater likelihood of meeting our goals.  Menu-driven growth is built through three areas:  enhancements to our current 
core menu offerings, the addition of new core menu offerings and limited time offer promotions we call seasonal events.  Our 
merchandising department selects and develops products for our gift shop.  We are focused on driving retail sales by converting 
those customers who come to us for a restaurant visit.  Our assortment includes core and seasonal themes.  Our seasonal 
themes are designed to create interest and excitement in our stores by providing our guests with additional choices.      

Store  Management  and  Quality  Controls:  At  each  store,  our  store  management  typically  consists  of  one  general 
manager, four associate managers and one retail manager.  Our store management is responsible for an average of 102 
employees operating two shifts.  The relative complexity of operating one of our stores requires an effective management 
team at the individual store level.  To motivate store managers to improve sales and operational performance, we maintain 
bonus plans designed to provide store managers with an opportunity to share in the profits of their store.  The bonus plans 
also reward managers who achieve specific operational targets.  Each store is assigned to both a restaurant and a retail 
district manager who each report to a regional vice president.   

To ensure that individual stores operate at a high level of quality, we focus significant attention on the selection and 
training of store managers.  The store management recruiting and training program begins with an evaluation and screening 
process.  In addition to multiple interviews and verification of background and experience, we conduct assessments designed 
to identify those applicants most likely to be best suited to manage store operations. Candidates who successfully pass this 
screening process are then required to complete a training program.  We believe that our training programs develop managers 
who effectively deliver a great employee and guest experience through the leadership and execution of our operating systems.  
We provide our managers and hourly employees with ongoing training through various development courses taught through a 
blended learning approach, including a mix of hands-on, traditional classroom, written and cloud-based training.  Each store is 
equipped with dedicated training computers and cloud-based proprietary eLearning instruction programs.  Additionally, each 
store typically has an employee training coordinator who oversees the training of the store’s hourly employees.  

Purchasing and Distribution: We negotiate directly with food vendors as to specification, price and other material terms of 
most  food  purchases.    We  have  a  contract  with  an  unaffiliated  distributor  with  custom  distribution  centers  in  Lebanon, 
Tennessee;  McKinney,  Texas;  Gainesville,  Florida;  Elkton,  Maryland;  Kendallville,  Indiana;  Rock  Hill,  South  Carolina;  and 
Shafter, California.  We purchase the majority of our food products and restaurant supplies on a cost-plus basis through this 
unaffiliated distributor.  The distributor is responsible for placing food orders, warehousing and delivering food products to our 

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stores.  Deliveries are generally made once per week to individual stores.  Produce is purchased through a national program 
and is delivered three times a week through a network of approximately fifty independent produce suppliers.  Fluid dairy  is 
delivered three times a week through approximately fifty regional dairies, the majority of which are under the ownership of two 
separate companies. 

The following table highlights the five food categories which accounted for the largest shares of our food purchasing expense 

in 2019: 

Beef 
Dairy (including eggs) 
Fruits and vegetables  
Poultry 
Pork 

Percentage of 
Food Purchases 
in 2019 
14% 
13% 
12% 
11% 
11% 

Each of these categories includes several individual items.  The single food item within these categories that accounted 
for the largest share of our food purchasing expense in 2019 was bacon at approximately 5% of total food purchases.  Dairy, 
fruits and vegetables are purchased through numerous vendors, including local vendors.  Eggs are purchased through five 
vendors.  We purchase our pork through six vendors, poultry through eleven vendors and beef through nine vendors.  Should 
any food items from a particular vendor become unavailable, we generally believe that these food items could be obtained, 
or alternative products substituted, in sufficient quantities from other sources at competitive prices to allow us to avoid any 
material adverse effects that could be caused by such unavailability.  

We purchase the majority of our retail items (approximately 80% in 2019) directly from domestic and international vendors 
and  warehouse,  or  crossdock,  such  items  at  our  retail  distribution  center  in  Lebanon,  Tennessee,  which  we  lease.    The 
distribution center fulfills retail item orders generated by our automated replenishment system and generally  ships the retail 
orders once a week to the individual stores by a third-party dedicated freight line.  Certain retail items, not centrally purchased 
and warehoused at the distribution center, are drop-shipped directly by our vendors to individual stores.   

Approximately one-third of our 2019 retail items were purchased directly from vendors in the People’s Republic of China.  
We have relationships with several foreign buying agencies to source product, monitor quality control and supplement product 
development. 

Operational and Inventory Controls: Our information technology and telecommunications systems and various analytical 
tools are used to evaluate store operating information and provide management with reports to support prompt detection of 
unusual variances in food costs, labor costs or operating expenses.  Management also monitors individual store restaurant and 
retail sales on a daily basis and closely monitors sales mix, sales trends, operational costs and inventory levels. The information 
generated by the information technology and telecommunication systems, analysis tools and monitoring processes is used to 
manage the operations of each store, replenish retail inventory levels and facilitate retail purchasing decisions.  These systems 
and processes also are used in the development of forecasts, budget analyses and planning. 

Guest Satisfaction:  We are committed to providing our guests a home-style, country-cooked meal, and a variety of retail 
merchandise served and sold  with genuine  hospitality  in a comfortable environment.  Our commitment to offering guests a 
quality experience begins with our employees.  Our mission statement, “Pleasing People,” embraces guests and employees 
alike, and our employees are trained on the importance of that mission in a culture of mutual respect.  We also are committed 
to staffing each store with an experienced management team to ensure attentive guest service and consistent food quality.  
Through the regular use of guest surveys and store visits by district managers and operational vice presidents, management 
receives  valuable  feedback  that  is  used  in  our  ongoing  efforts  to  improve  the  stores  and  to  demonstrate  our  continuing 
commitment to pleasing our guests.  We have a guest-relations call center that takes comments and suggestions from guests 
and forwards them to operations or other management for information and follow up.  We use Internet and interactive voice 
response systems to monitor operational performance and guest satisfaction at all stores on an ongoing basis.  We have public 
notices in our menus, on our website and posted in our stores informing customers and employees about how to contact 
us by Internet or toll-free telephone number with questions, complaints or concerns regarding services or products.  We 
conduct training on how to gather information and investigate and resolve customer concerns.  This is accompanied by 
comprehensive training for all store employees on our public accommodations policy and commitment to “Pleasing People.”   

Marketing: We  employ  multiple  media  to  reach  and  engage  our  guests.    Outdoor  advertising  (i.e.,  billboards  and  state 
department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests. In 2019, we 
had over 1,600 billboards and this expenditure accounts for approximately one-third of total advertising spend annually.  Our 
use  of  non-billboard media  has  increased  in  recent  years  as  we  look  to  build  market  awareness  for  local  occasions.    This 
increased  support  has  used  broadcast  television,  national  cable,  Internet,  mobile, social,  email  and  search marketing.   We 
7 

 
 
 
 
 
 
 
 
 
continued  to  increase  our  efforts  in  the  digital  space  to  drive  preference  and  engagement  with  the  brand.    We  now  have 
properties on multiple social media sites, an e-commerce platform and our brand site.  Our exclusive music program drives 
awareness for the brand and builds cultural relevance and affinity with our guests.   

Store Development:  We opened eight new stores in 2019. We plan to open six new stores during 2020.  As of September 
18, 2019, approximately 83% of our stores are located along interstate highways.  Our remaining stores are located off-
interstate or near tourist destinations.  We pursue development of both interstate locations and off-interstate locations to 
capitalize on the strength of our brand with travelers on the interstate highway system and by locating in certain local markets 
where our guests live and work, including locations outside of our existing core markets and in states where we currently 
do not operate.   

Of the 660 stores open as of September 18, 2019, we own the land and buildings for 420, while the other 240 properties 
are either ground leases or ground and building leases.  Land costs for stores opened during 2019 averaged $1,026 per 
site if owned. Building, site improvement, furniture, equipment and related development costs for stores opened during 2019 
averaged $4,700.  Pre-opening costs averaged $587 per store in 2019.  

Our  current  store  prototype  is  approximately  9,000  square  feet,  including  approximately  2,100  square  feet  of  retail 
selling space, and has dining room seating for approximately 180 guests.  Our capital investment in new stores may differ 
in the future due to changes in our store prototype, building design specifications, site location and site characteristics.   

Holler & Dash Concept 

In 2016, the Company launched its new fast casual concept, Holler & Dash Biscuit HouseTM. The concept offers biscuit-
inspired entrées and a unique portfolio of alcoholic and non-alcoholic beverage options.  We did not open any new locations 
in 2019 and currently do not expect to open any new locations in 2020.  As of September 18, 2019, seven Holler & Dash 
locations were open - all leased properties in Alabama, Florida, Tennessee, Georgia and North Carolina. The Holler & Dash 
concept operates in a smaller footprint than our Cracker Barrel Old Country Store concept and has operating hours limited 
to the breakfast and lunch day parts.  

Punch Bowl Social 

Effective July 18, 2019, the Company entered into a strategic relationship with Punch Bowl Social (“PBS”), a food, beverage 
and entertainment concept, by purchasing a non-controlling interest in the concept.  PBS offers made-from-scratch food, a craft 
beverage program and social gaming.  As of September 18, 2019, PBS has 18 locations in 12 states and plans to open ten 
additional locations by the end of calendar year 2020.  The Company has committed to provide PBS with growth capital for 
future development.   We believe the investment in PBS provides the Company with another vehicle to deliver shareholder value 
and drive continued growth.   

EMPLOYEES 

As of August 2, 2019, we employed approximately 73,000 people, of whom 576 were in advisory and supervisory capacities, 
3,735 were in-store management positions and 39 were officers.  Many store personnel are employed on a part-time basis.  
None of our employees is represented by any union, and management considers its employee relations to be good. 

COMPETITION 

The restaurant and retail industries are intensely competitive with respect to the type and quality of food, retail merchandise, 
price,  service,  location,  personnel,  concept,  attractiveness  of  facilities  and  effectiveness  of  advertising  and  marketing.    We 
compete with a significant number of national and regional restaurant and retail chains, some of which have greater resources 
than us, as well as locally owned restaurants and retail stores.  We also face growing competition from the supermarket industry, 
which offers “convenient meals” in the form of improved entrées and side dishes from the deli section; fast casual restaurants; 
quick-service restaurants; and highly promotional casual and family dining restaurants.  We expect competition to continue in 
all of these areas, which could cause consumers to choose less expensive alternatives. The restaurant and retail businesses 
are  also  often  affected  by  changes  in  consumer  taste  and  preference;  national,  regional  or  local  economic  conditions; 
demographic trends; traffic and weather patterns; the type, number and location of competing restaurants and retailers; and 
consumers’ discretionary purchasing power.  In addition, factors such as inflation, increased food, labor and benefits costs and 
the lack of experienced management and hourly employees may adversely affect the restaurant and retail industries in general 
and our stores in particular.  We believe we compete effectively and have successfully differentiated ourselves from many of 
our competitors in the restaurant and retail industries through a unique brand and guest experience, which offers a diversified 
full service menu and a large variety of nostalgic and unique retail items.  For further information regarding competition, see Item 
1A. Risk Factors. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
RAW MATERIALS SOURCES AND AVAILABILITY 

Essential  restaurant  supplies  and  raw  materials  are  generally  available  from  several  sources.    Generally,  we  are  not 
dependent upon single sources of supplies or raw materials.  However, in our stores, certain branded items are single source 
products or product lines.  Our ability to maintain consistent quality throughout our store system depends in part upon our ability 
to acquire food products and related items from reliable sources.  When the supply of certain products is uncertain or prices are 
expected to rise significantly, we may enter into purchase contracts or purchase bulk quantities for future use. 

Adequate alternative sources of supply, as well as the ability to adjust menus if needed, are believed to exist for substantially 
all of our restaurant products.  Our retail supply chain generally involves longer lead-times and, often, more remote sources of 
product, including the People’s Republic of China, and most of our retail product is distributed to our stores through a single 
distribution center.  Although disruption of our retail supply chain could be difficult to overcome, we continuously evaluate the 
potential for disruptions and ways to mitigate such disruptions should they occur. 

ENVIRONMENTAL MATTERS 

Federal, state and local environmental laws and regulations have not historically had a significant impact on our operations; 

however, we cannot predict the effect of possible future environmental legislation or regulations on our operations. 

TRADEMARKS 

We deem the various Cracker Barrel trademarks and service marks that we own to be of substantial value.  Our policy is to 
obtain  federal  registration  of  trademarks  and  other  intellectual  property  whenever  possible  and  to  pursue  vigorously  any 
infringement of our trademarks and service marks. 

RESEARCH AND DEVELOPMENT 

While research and development is important to us, these expenditures have not been material due to the nature of the 

restaurant and retail industries. 

SEASONAL ASPECTS 

Historically, our revenue and profits have been lower in the first and third fiscal quarters and higher in the second and fourth 
fiscal quarters.  We attribute these variations primarily to the holiday shopping season and the summer vacation and travel 
season.  Our gift shop sales, which are made substantially to our restaurant guests, historically have been highest in our second 
quarter, which includes the holiday shopping season.  Historically, interstate tourist traffic and the propensity to dine out have 
been much higher during the summer months, thereby generally contributing to higher profits in the Company’s fourth quarter.  
We also generally open additional new stores throughout the year.  Therefore, the results of operations for any interim period 
cannot be considered indicative of the operating results for an entire year. 

WORKING CAPITAL 

In the restaurant industry, substantially all sales are either for cash or third-party credit card.  Therefore, like many restaurant 
companies, we are able to, and often do operate with negative working capital.  Restaurant inventories purchased through our 
principal  food  distributor  are  on  terms  of  net  zero  days,  while  other  restaurant  inventories  purchased  locally  generally  are 
financed through trade credit at terms of 30 days or less.  Because of our gift shop, which has a lower product turnover than the 
restaurant, we carry larger inventories than many other companies in the restaurant industry.  Retail inventories are generally 
financed through trade credit at terms of 60 days or less.  These various trade terms are aided by rapid product turnover of the 
restaurant inventory.  Employees generally are paid on weekly or semi-monthly schedules in arrears of hours worked except for 
bonuses that are paid either quarterly or annually in arrears.  Many other operating expenses have normal trade terms and 
certain expenses, such as certain taxes and some benefits, are deferred for longer periods of time.   

ITEM 1A. RISK FACTORS 

Investing in our securities involves a degree of risk.  Persons buying our securities should carefully consider the risks 
described below and the other information contained in this Annual Report on Form 10-K and other filings that we make 
from time to time  with the  SEC, including our consolidated financial statements  and accompanying notes.   If any of  the 
following  risks  actually  occurs,  our  business,  financial  condition,  results  of  operations  or  cash  flows  could  be  materially 
adversely affected. In any such case, the trading price of our securities could decline and you could lose all or part of your 
investment.   

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General economic, business and societal conditions as well as those specific to the restaurant or retail industries 
that are largely out of our control may adversely affect our business, financial condition and results of operations. 

Our business results depend on a number of industry-specific and general economic factors, many of which are beyond 
our control.  These factors include consumer income, interest rates, inflation, consumer credit availability, consumer debt 
levels, tax rates and policy, unemployment trends and other matters that influence consumer confidence and spending. The 
full-service dining sector of the restaurant industry and the retail industry are affected by changes in national, regional and 
local economic conditions, seasonal fluctuation of sales volumes, consumer preferences, including changes in consumer 
tastes  and  dietary  habits  and  the  level  of  consumer  acceptance  of  our  restaurant  concept  and  retail  merchandise,  and 
consumer spending patterns.   

Discretionary consumer spending, which is critical to our success, is influenced by general economic conditions and the 
availability of discretionary income.  Global economic factors and a weak economic recovery may reduce consumer 
confidence and affected consumers’ ability or desire to spend disposable income.  A deterioration in the economy or other 
economic conditions affecting disposable consumer income, such as unemployment levels, reduced home values, 
investment losses, inflation, business conditions, fuel and other energy costs, consumer debt levels, lack of available 
credit, consumer confidence, interest rates, tax rates and changes in tax laws, may adversely affect our business by 
reducing overall consumer spending or by causing customers to reduce the frequency with which they shop and dine out 
or to shift their spending to our competitors or to products sold by us that are less profitable than other product choices, all 
of which could result in lower revenues, decreases in inventory turnover, greater markdowns on inventory, and a reduction 
in profitability due to lower margins.    

In addition, many of the factors discussed above, along with the current economic environment and the related impact 
on available credit, may affect us and our suppliers and other business partners, landlords, and customers in an adverse 
manner, including, but not limited to, reducing access to liquid funds or  credit (including through the loss of one or more 
financial institutions that are a part of our revolving credit facility), increasing the cost of credit, limiting our ability to manage 
interest  rate  risk,  increasing  the  risk  of  bankruptcy  of  our  suppliers,  landlords  or  counterparties  to  or  other  financial 
institutions involved in our revolving credit facility and our derivative and other contracts, increasing the cost of goods to us, 
and other adverse consequences which we are unable to fully anticipate. 

We also cannot predict the effects of actual or threatened armed conflicts or terrorist attacks, efforts to combat terrorism, 
military  action  against  any  foreign  state  or  group  located  in  a  foreign  state  or  heightened  security  requirements  on  the 
economy or consumer confidence in the United States.  Any of these events could also affect consumer sentiment and 
confidence that in turn affect consumer spending patterns or result in increased costs for us due to security measures.  

Unfavorable  changes  in  the  factors  described  above  or  in  other  business  and  economic  conditions  affecting  our 
customers could increase our costs, reduce traffic in some or all of our locations or impose practical limits on pricing, any 
of  which  could  lower  our  profit  margins  and  have  a  material  adverse  effect  on  our  financial  condition  and  results  of 
operations.   

There  can  be  no  assurance  that  the  economic  conditions  that  have  adversely  affected  the  restaurant  and  retail 
industries, and the capital, credit and real estate markets generally or us in particular will remain static in 2020, or thereafter, 
in which case we could experience declines in revenues and profits, and could face capital and liquidity constraints or other 
business challenges.  

Our plans depend significantly on our strategic priorities and business initiatives designed to enhance our menu 
and retail offerings, support our brand, improve operating margins and improve the efficiencies and effectiveness 
of our operations.  Failure to achieve or sustain these plans could adversely affect our results of operations. 

We  have  had,  and  expect  to  continue  to  have,  priorities  and  initiatives  in  various  stages  of  testing,  evaluation  and 
implementation, upon which we expect to improve our results of operations and financial condition.  These priorities and 
initiatives include, but are not limited to, tiered menu and retail pricing, evolving our marketing messaging to support the 
brand, improving the quality and breadth of retail assortments, evolving our menu, re-engineering store processes to reduce 
costs and improve store margins, applying technology to improve the employee and guest experience, expanding our store 
footprint, focusing on new and existing fast casual concepts, focusing on our off premise business and transactions such 
as strategic relationships, joint ventures and acquisitions. It is possible that our focus on these priorities and initiatives and 
constantly  changing  consumer  preferences  could  cause  unintended  changes  to  our  current  results  of  operations. 
Additionally, many of these initiatives are inherently risky and uncertain in their application to our business in general, even 
when tested successfully on a more limited scale.  It is possible that successful testing can result partially from resources 
and attention that cannot be duplicated in broader implementation. Testing and general implementation also can be affected 
by  other  risk  factors  described  herein  that  reduce  the  results  expected.  Successful  system-wide  implementation  across 
hundreds of stores and involving tens of thousands of employees relies on consistency of training, stability of workforce, 
10 

 
 
 
 
 
 
 
 
 
ease of execution and the absence of offsetting factors that can adversely influence results. Failure to achieve successful 
implementation of our initiatives could adversely affect our results of operations. 

We  face  intense  competition,  and  if  we  are  unable  to  continue  to  compete  effectively,  our  business,  financial 
condition and results of operations would be adversely affected. 

The  restaurant  and  retail  industries  are  intensely  competitive,  and  we  face  many  well-established  competitors.    We 
compete  within  each  market  with  national  and  regional  restaurant  and  retail  chains  and  locally  owned  restaurants  and 
retailers.  Competition from other regional or national restaurant and retail chains typically represents the more important 
competitive influence, principally because of their significant marketing and financial resources.  We also face competition 
as a result of the convergence of grocery, deli, retail and restaurant services, particularly in the supermarket industry.  W e 
also  face  competition  from  various  off-premise  meal  replacement  offerings  including,  but  not  limited  to,  home meal  kits 
delivery, third party meal delivery and catering and the rapid growth of these channels by our competitors. Moreover, our 
competitors can harm our business even if they are not successful in their own operations by taking away customers or 
employees through aggressive and costly advertising, promotions or hiring practices.  We compete primarily on the quality, 
variety and perceived value of menu and retail items. The number and location of stores, the growth of e-commerce, type 
of  concept,  quality  and  efficiency  of  service,  attractiveness  of  facilities  and  effectiveness  of  advertising  and  marketing 
programs also are important factors. We anticipate that intense competition will continue with respect to all of these factors.  
We also compete with other restaurant chains and other retail businesses for quality site locations, management and hourly 
employees, and competitive pressures could affect both the availability and cost of these important resources.  If we are 
unable to continue to compete effectively, our business, financial condition and results of operations would be adversely 
affected. 

Our  annual  and  quarterly  operating  results  may  fluctuate  significantly  and  could  fall  below  the  expectations  of 
investors  and  securities  analysts  due  to  a  number  of  factors,  some  of  which  are  beyond  our  control,  resulting 
either in volatility or a decline in the price of our securities. 

Our business is not static – it changes periodically as a result of many factors, including, among other items discussed 

in other risk factors, the following:  

(cid:120) 
(cid:120) 
(cid:120) 
(cid:120) 

increases and decreases in guest traffic, average weekly sales, restaurant and retail sales and restaurant profitability;  
the rate at which we open new stores, the timing of new store openings and the related high initial operating costs;  
changes in advertising and promotional activities and expansion into new markets; and  
impairment of long-lived assets and any loss on store closures.    

Our quarterly operating results and restaurant and retail sales may fluctuate as a result of any of these or other factors.  
Accordingly, results for any one quarter are not necessarily indicative of results to be expected for any other quarter or for 
any year, and restaurant and retail sales for any particular future period may decrease.  In the future, operating results may 
fall below the expectations of securities analysts and investors.  In such event, the price of our securities could  fluctuate 
dramatically over time or could decrease generally. 

The price and availability of food, ingredients, retail merchandise, transportation, distribution and utilities used by 
our stores could adversely affect our revenues and results of operations. 

We  are  subject  to  the  general  risks  of  inflation,  and  our  operating  profit  margins  and  results  of  operations  depend 
significantly  on  our  ability  to  anticipate  and  react  to  changes  in  the  price,  quality  and  availability  of  food  and  other 
commodities,  ingredients,  retail  merchandise,  transportation,  distribution,  utilities  and  other  related  costs  over  which  we 
have limited control.  Fluctuations in economic conditions, weather, demand and other factors affect the availability, quality 
and cost of the ingredients and products that we buy.  Furthermore, many of the products that we use and their costs are 
interrelated.  Changes in global demand for corn, wheat and dairy products could cause volatility in the feed costs for poultry 
and  livestock.  The  effect  of,  introduction  of,  or  changes  to  tariffs  or  exchange  rates  on  imported  retail  products  or  food 
products could increase our costs and possibly affect the supply of those products.  Changes in demand for over the road 
transportation  and  distribution  services  could  cause  volatility,  increase  our  costs  and  affect  our  operating  margins.  In 
addition, food safety concerns, widespread outbreaks of livestock and poultry diseases, such as, among other things, the 
avian  flu  and  African  swine  fever,  and  product  recalls,  all  of  which  are  out  of  our  control,  and,  in  many  instances, 
unpredictable, could also increase our costs and possibly affect the supply of livestock and poultry products.  Our operating 
margins are also affected, whether as a result of general inflation or otherwise, by fluctuations in the price of utilities such 
as natural gas and electricity, on which our locations depend for much of their energy supply.  Our inability to anticipate and 
respond effectively to one or more adverse changes in any of these factors could have a significant adverse effect on our 
results of operations.  In addition, because we provide a moderately priced product, we may not seek to or be able to pass 
along price increases to our customers sufficient to completely offset cost increases. 

11 

 
 
 
 
 
 
 
 
 
Our  reliance  on  certain  significant  vendors,  particularly  for  foreign-sourced  retail  products,  subjects  us  to 
numerous risks, including possible interruptions in supply, which could adversely affect our business. 

Our ability to maintain consistent quality throughout our operations depends in part upon our ability to acquire specified 
food  and  retail  products  and  supplies  in  sufficient  quantities.    Partly  because  of  our  size,  finding  qualified  vendors  and 
accessing food, retail products, supplies and certain outsourced services in a timely and efficient manner is a significant 
challenge that typically is more difficult with respect to goods or services sourced outside the United States.  In some cases, 
we may have only one supplier for a product or service.  Our dependence on single-source suppliers subjects us to the 
possible risks of shortages, interruptions and price fluctuations, and possible litigation when we change vendors because 
of performance issues. Global economic factors and the weak economic recovery continue to put significant pressure on 
suppliers, with some suppliers facing financial distress and others attempting to rebuild profitability, all of which tends to 
make the supply environment more expensive.  If any of these vendors is unable to fulfill its obligations, or if we are unable 
to find replacement suppliers in the event of a supply disruption, we could encounter supply shortages and/or incur higher 
costs to secure adequate supplies, either of which could materially harm our business. 

Additionally, we use a number of products that are or may be manufactured in a number of foreign countries.  In addition 
to the risk presented by the possible long lead times to source these products, our results of operations may be materially 
affected by risks such as: 

(cid:120) 

tariffs, trade barriers, sanctions, import limitations and other trade restrictions by the U.S. government on products or 
components shipped from foreign sources (particularly, the People’s Republic of China); 
fluctuating currency exchange rates or control regulations;  
foreign government regulations; 

(cid:120) 
(cid:120) 
(cid:120)  product testing regulations; 
(cid:120) 
(cid:120)  disruptions  due  to  labor  stoppages,  strikes  or  slowdowns,  or  other  disruptions,  involving  our  vendors  or  the 

foreign political and economic instability; and 

transportation and handling industries. 

Possible  shortages  or  interruptions  in  the  supply  of  food  items,  retail  merchandise  and  other  supplies  to  our  stores 
caused by inclement weather, natural disasters such as droughts, floods and earthquakes, the inability of our vendors to 
obtain credit in a tightened credit market or other conditions beyond our control could adversely affect the availability, quality 
and cost of the items we buy and the operations of our stores.  Our inability to effectively manage supply chain risk could 
increase our costs and limit the availability of products that are critical to our store operations.  If we temporarily close a 
store or remove popular items from a store’s menu or retail product assortment, that store may experience a significant 
reduction in revenue during the time affected by the shortage or thereafter as a result of our customers changing their dining 
and shopping habits.  

Health concerns, government regulation relating to the consumption of food products and widespread infectious 
diseases could affect consumer preferences and could negatively affect our results of operations. 

The sale of food and prepared food products for human consumption involves the risk of injury to our customers.  Such 
injuries may result from tampering by unauthorized third parties, product contamination or spoilage, including the presence 
of foreign objects, substances, chemicals, other agents, or residues introduced during the growing, storage, handling and 
transportation phases.  Additionally, many of the food items on our menu contain beef and chicken. The preferences of our 
customers toward beef and chicken could be affected by health concerns about the consumption of beef or chicken or health 
concerns  and  publicity  concerning  food  quality,  illness  and  injury  generally.    In  recent  years  there  has  been  publicity 
concerning E. coli bacteria, hepatitis A, “mad cow” disease, “foot-and-mouth” disease, salmonella, the bird/avian flu, African 
swine fever, peanut and other food allergens, and other public health concerns affecting the food supply, including beef, 
chicken, pork, dairy  and eggs.  In addition,  if a regional or global health pandemic occurs, depending  upon its  location, 
duration and severity, our business could be severely affected.  In the event a health pandemic occurs, customers might 
avoid public places, and local, regional or national governments might limit or ban public gatherings to halt or delay the 
spread of disease.  A regional or global health pandemic might also adversely affect our business by disrupting or delaying 
production and delivery of materials and products in our supply chain and by causing staffing shortages in our stores. In 
addition,  government  regulations  or  the  likelihood  of  government  regulation  could  increase  the  costs  of  obtaining  or 
preparing food products.  A decrease in guest traffic to our stores, a change in our mix of products sold or an increase in 
costs as a result of these health concerns either in general or specific to our operations, could result in a decrease in sales 
or higher costs to our stores that would materially harm our business.   

12 

 
 
 
 
 
 
 
 
 
 
 
We are dependent upon attracting and retaining qualified employees while also controlling labor costs. 

Our performance is dependent on attracting and retaining a large and growing number of qualified store employees.  
Availability of staff varies widely from location to  location.   Many staff members are in entry-level or part-time positions, 
typically  with  high  rates  of  turnover.    Even  though  recent  trends  in  employee  turnover  have  been  favorable,  if  store 
management and staff turnover were to increase, we could suffer higher direct costs associated with recruiting, training and 
retaining replacement personnel.  Management turnover as well as general shortages in the labor pool can cause our stores 
to be operated with reduced staff, which negatively affects our ability to provide appropriate service levels to our customers.  
Competition for qualified employees exerts upward pressure on wages paid to attract such personnel, resulting in higher 
labor costs, together with greater recruiting and training expenses. 

Our  ability  to  meet  our  labor  needs  while  controlling  our  costs  is  subject  to  external  factors  such  as  unemployment 
levels, minimum wage legislation, health care legislation, payroll taxes and changing demographics.  Many of our employees 
are hourly workers whose wages are affected by increases in the federal or state minimum wage or changes to tip credits.  
Tip credits are the amounts an employer is permitted to assume an employee receives in tips when the employer calculates 
the employee’s hourly wage for minimum wage compliance purposes.  Increases in minimum wage levels and changes to 
the  tip  credit  have  been  made  and  continue  to  be  proposed  at  both  federal  and  state  levels.    As  minimum  wage  rates 
increase,  we  may  need  to  increase  not  only  the  wages  of  our  minimum  wage  employees  but  also  the  wages  paid  to 
employees at wage rates that are above minimum wage.  If competitive pressures or other factors prevent us from offsetting 
increased labor costs by increases in prices, our profitability may decline.  

If we fail to execute our business strategy, which includes our ability to find new store locations and open new 
stores that are profitable, our business could suffer. 

One of the means of achieving our growth objectives is opening and operating new and profitable stores. This strategy 
involves numerous risks, and we may not be able to open all of our planned new stores and the new stores that we open 
may not be profitable or as profitable as our existing stores.   

A significant risk in executing our business strategy is locating, securing and profitably operating an adequate supply of 
suitable new store sites.  Competition for suitable store sites and operating personnel in our target markets is intense, and 
there can be no assurance that we will be able to find sufficient suitable locations, or negotiate suitable purchase or lease 
terms, for our planned expansion in any future period.  Recently, our target markets have been expanded to include markets 
that  are  outside  of  our  existing  core  markets  and  in  states  where  we  currently  do  not  have  existing  operations,  which 
increases  the  risk  of  executing  our  business  strategy.    Economic  conditions  may  also  reduce  commercial  development 
activity and limit the availability of attractive sites for new stores.   New stores typically experience an adjustment period 
before sales levels and operating margins normalize, and even sales at successful newly opened stores generally do not 
make a significant contribution to profitability in their initial months of operation.  Our ability to open and operate new stores 
successfully also depends on numerous other factors, some of which are beyond our control, including, among other items 
discussed in other risk factors, the following:  our ability to control construction and development costs of new stores; our 
ability  to  manage  the  local,  state  or  other  regulatory  approvals  and  permits,  zoning  and  licensing  processes  in  a  timely 
manner; our ability to appropriately train employees and staff the stores; consumer acceptance of our stores in new markets; 
and our ability to manage construction delays related to the opening of a new store.  Delays or failures in opening new 
stores, or achieving lower than expected sales in new stores, or drawing a greater than expected proportion of sales in new 
stores from existing stores, could materially adversely affect our business strategy and could have an adverse effect on our 
business and results of operations.   

Our capital structure contains significant indebtedness, which may decrease our flexibility, increase our borrowing 
costs  and  adversely  affect  our  liquidity.    In  addition,  we  cannot  provide  any  guarantee  of  future  cash  dividend 
payments or that we will be able to actively repurchase our common stock pursuant to a share repurchase program. 

Our consolidated indebtedness and our leverage ratio may have the effect, among other things, of reducing our flexibility 
to  respond  to  changing  business  and  economic  conditions  and  increasing  borrowing  costs.    There  are  various  financial 
covenants and other restrictions in our revolving credit facility. If we fail to comply with any of these requirements, the related 
indebtedness  (and  other  unrelated  indebtedness)  could  become  due  and  payable  prior  to  its  stated  maturity.    A  default 
under our credit agreement may also significantly affect our ability to obtain additional or alternative financing.  For example, 
the lenders’ ongoing obligation to extend credit under the revolving credit facility is dependent upon our compliance with 
these covenants and restrictions. 

Our ability to make scheduled interest payments or to refinance our obligations with respect to indebtedness will depend 
on our operating and financial performance, which, in turn, is subject to prevailing economic conditions and to financial, 
business and other factors beyond our control.  Our inability to refinance our indebtedness when necessary or to do so 
upon attractive terms would materially and adversely affect our liquidity and results of operations. 

13 

 
 
 
 
 
 
 
 
 
In recent years, we have increased the quarterly cash dividends on our common stock and, beginning in 2015, we have 
also declared special dividends on our common stock.  Any determination to pay cash dividends on our common stock in 
the future will be based primarily upon our financial condition, results of operations, business requirements and our Board 
of Directors’ conclusion that the declaration of cash dividends is in the best interest of our shareholders and is in compliance 
with all laws and agreements applicable to the payment of dividends.  Furthermore, there can be no assurance that we will 
be able to actively repurchase our common stock and we may discontinue plans to repurchase common stock at any time.  

Our reported results can be affected adversely and unexpectedly by the implementation of new, or changes in the 
interpretation of existing, accounting principles or financial reporting requirements. 

Our financial reporting complies with the United States generally accepted accounting principles (“GAAP”), and GAAP 
is subject to change over time.  If new rules or interpretations of existing rules require us to change our financial reporting 
(including  the  lease  accounting  changes  which  we  will  adopt  in  2020),  our  reported  results  of  operations  and  financial 
condition could be affected substantially, including requirements to restate historical financial reporting.  

Our risks are heightened because of our single retail distribution facility and our potential inability or failure to 
execute on a comprehensive business continuity plan following a major disaster at or near our corporate facility 
could adversely affect our business. 

The majority of our retail inventory is shipped into, stored at and shipped out of a single warehouse located in Lebanon, 
Tennessee.    All  of  the  decorative  fixtures  used  in  our  stores  are  shipped  into,  stored  at  and  shipped  out  of  a  separate 
warehouse  that  is  also  located  in  Lebanon,  Tennessee.    A  natural  disaster  affecting  either  of  these  warehouses  could 
materially adversely affect our business.  Additionally, our corporate systems and processes and support for our restaurant 
and retail operations are centralized on one campus in Tennessee. We have disaster recovery procedures and business 
continuity plans in place to address most events and back up and offsite locations for recovery of electronic and other forms 
of data and information.  However, if we are unable to implement our disaster recovery and business continuity plans, we 
may experience delays in recovery of data, failure to support field operations, tardiness in required reporting and compliance 
and the inability to perform vital corporate functions which could adversely affect our business. 

A material disruption in our information technology, network infrastructure and telecommunication systems could 
adversely affect our business and results of operations.  

We rely extensively on our information technology across our operations, including, but not limited to, point of sales 
processing,  supply  chain  management,  retail  merchandise  allocation  and  distribution,  labor  productivity  and  expense 
management   Our business depends significantly on the reliability, security and capacity  of our  information technology 
systems to process these transactions, summarize results, manage and report on our business and our supply chain.  Our 
information  technology  systems  are  subject  to  damage  or  interruption  from  power  outages,  computer,  network,  cable 
system, Internet and telecommunications failures, computer viruses, security breaches, catastrophic events such as fires, 
floods, earthquakes, tornadoes, hurricanes, acts of war or terrorism, and usage errors by our employees. If our information 
technology and telecommunication systems are damaged or cease to function properly, we may have to make a significant 
investment to repair or replace them, and we could suffer loss of critical data and interruptions or delays in our operations 
in  the  interim.    Any  material  interruption  in  our  information  technology  and  telecommunication  systems  could  adversely 
affect our business or results of operations. In addition, some of these essential technology-based business systems are 
outsourced to third parties.  While we make efforts to ensure that our outsourced providers are observing proper standards 
and controls, we cannot guarantee that breaches, disruptions or failures caused by these providers will not occur. 

Our ability to manage our retail inventory levels and changes in merchandise mix may adversely affect our 
business. 

The long lead times required for a substantial portion of our retail merchandise and the risk of product damages or non-
compliance with required specifications could affect the amount of inventory we have available for sale.  Additionally, our 
success depends on our ability to anticipate and respond in a timely manner to changing consumer demand and preferences 
for  merchandise.  If  we  misjudge  the  market,  we  may  overstock  unpopular  products  and  be  forced  to  take  significant 
markdowns, which could reduce our gross margin.  Conversely, if we underestimate demand for our merchandise we may 
experience inventory shortages resulting in lost revenues.  Any of these factors could have an adverse effect on our results 
of operations, cash flows from operations and our financial condition.  

14 

 
 
 
 
 
 
 
  
 
 
 
A privacy breach could adversely affect our business.  

The protection of customer, employee and company data is critical to us.  We are subject to laws relating to information 
security, privacy, cashless payments, consumer credit, and fraud.  Additionally, an increasing number of government and 
industry groups have established laws and standards for the protection of personal and health information. The regulatory 
environment surrounding information security and privacy is increasingly demanding, with the frequent imposition of new 
and constantly changing requirements. Compliance with these requirements may result in cost increases due to necessary 
system changes and the development of new administrative processes.  In addition, customers and employees have a high 
expectation that we will adequately protect their personal information. For example, in connection with credit and debit card 
sales, we transmit confidential card information. Third parties may have the technology or know-how to breach the security 
of this customer information, and our security measures and those of our technology vendors may not effectively prevent 
others from obtaining improper access to this information. If we fail to comply with the laws and regulations regarding privacy 
and security or experience a security breach, we could be exposed to risks of data loss, regulatory investigations and/or 
penalties, a loss of the ability to process credit and debit card payments, substantial inconvenience or harm to our guests, 
litigation and serious disruption of our operations.  Additionally, any resulting negative publicity could significantly harm our 
reputation and damage our relations with our guests.  As privacy and information security laws, regulations and practices 
change and cyber risks continue to evolve, we may incur additional costs to ensure we remain in compliance and protect 
guest, employee and Company information.  

We are subject to a number of risks relating to federal, state and local regulation of our business, including the 
areas of minimum wage increases, health care reform and environmental matters, and an insufficient or ineffective 
response to government regulation may increase our costs and decrease our profit margins. 

The restaurant industry is subject to extensive federal, state and local laws and regulations, including those relating to 
food  safety,  minimum  wage  and  other  labor  issues  (such  as  unionization),  health  care,  menu  labeling  and  building  and 
zoning  requirements  and  those  relating  to  the  preparation  and  sale  of  food  as  well  as  certain  retail  products.    The 
development and operation of our stores depend to a significant extent on the selection and acquisition of suitable sites, 
which are subject to zoning, land use, environmental, traffic and other regulations and requirements.  We are also subject 
to licensing and regulation by state and local authorities relating to health, sanitation, safety and fire standards, federal and 
state laws governing our relationships with employees (including the Fair Labor Standards Act of 1938, the Immigration 
Reform  and  Control  Act  of  1986,  the  Patient  Protection  and  Affordable  Care  Act,  the  Health  Care  and  Education 
Reconciliation Act of 2010 and applicable requirements concerning minimum wage, overtime, healthcare coverage, family 
leave,  medical  privacy,  tip  credits,  working  conditions,  safety  standards  and  immigration  status),  federal  and  state  laws 
which prohibit discrimination and other laws regulating the design and operation of facilities, such as the Americans With 
Disabilities Act of 1990.  In addition, we are subject to a variety of federal, state and local laws and regulations relating to 
the use, storage, discharge, emission and disposal of hazardous materials.  We also face risks from new and changing laws 
and regulations relating to gift cards, nutritional content, nutritional labeling, product safety and menu labeling. Compliance 
with these laws and regulations can be costly and can increase our exposure to litigation or governmental investigations or 
proceedings.  

Increases  in  state  or  federal  minimum  wage  rates,  including  recent  proposals  to  increase  state  or  federal  minimum 
wage rates and index future increases to inflation, or other changes in these laws could increase our labor costs.  Our ability 
to respond to minimum wage increases by increasing menu prices will depend on the responses of our competitors and 
customers.  Our distributors and suppliers also may be affected by higher minimum wage and benefit standards and tracking 
costs, which could result in higher costs for goods and services supplied to us. 

The Patient Protection and Affordable Care Act and the Health Care and Education Affordability Reconciliation Act of 
2010 required restaurant companies such as ours to disclose calorie and nutritional information on their menus effective as 
of May 2018.  We cannot fully predict the long-term changes, if any, in guest behavior that could result from implementation 
of this provision, which may have an adverse effect on our sales or results of operations.  

There also has been increasing focus by U.S. and foreign governmental authorities on environmental matters, such as 
climate  change,  the  reduction  of  greenhouse  gases  and  water  consumption.    This  increased  focus  may  lead  to  new 
initiatives directed at regulating an as yet unspecified array of environmental matters.  Legislative, regulatory or other efforts 
to combat climate change or other environmental concerns could result in future increases in taxes, the cost of raw materials, 
transportation and utilities, which could decrease our operating profits and necessitate future investments in facilities and 
equipment.  

The impact of current laws and regulations, the effect of future changes in laws or regulations that impose additional 
requirements  and  the  consequences  of  litigation  relating  to  current  or  future  laws  and  regulations  could  increase  our 
compliance and other costs of doing business and therefore have an adverse effect on our results of operations.  Failure to 
comply with the laws and regulatory requirements of federal, state and local authorities could result in, among other things, 
15 

 
 
 
 
 
 
 
 
revocation of required licenses, administrative enforcement actions, fines and civil and criminal liability.  Compliance with 
these  laws  and  regulations  can  be  costly  and  can  increase  our  exposure  to  litigation  or  governmental  investigations  or 
proceedings.  Also, the failure to obtain and maintain required licenses, permits and approvals could adversely affect our 
operating results.  Typically, licenses must be renewed annually and may be revoked, suspended or denied renewal for 
cause  at  any  time  if  governmental  authorities  determine  that  our  conduct  violates  applicable  regulations,  which  could 
adversely affect our business and results of operations.  

Our advertising is heavily dependent on billboards, which are highly regulated, and our evolving marketing strategy 
involves increased advertising and marketing costs that could adversely affect our results of operations.  

Historically,  we have relied upon billboards as our principal method of advertising.  A number of states in which  we 
operate restrict highway signage and billboards.  Because many of our stores are located on the interstate highway system, 
our  business  is  highly  related  to  highway  travel.  Thus,  signage  or  billboard  restrictions  or  loss  of  existing  signage  or 
billboards could adversely affect our visibility and ability to attract customers. 

Additionally, as we continue to evolve our marketing strategy, we are increasingly utilizing more traditional and higher 
cost  methods  of  advertising,  such  as  national  cable  television,  radio  and  online  and  digital  media.    These  types  of 
advertising, their effects upon our revenues and, in turn, our profits, are uncertain.  Additionally, if our competitors increased 
their  spending  on  advertising  and  promotions,  we  could  be  forced  to  substantially  increase  our  advertising,  media  or 
marketing expenses.  If we did so or if our current advertising and promotion programs become less effective, we could 
experience a material adverse effect on our results of operations.   

Our  expansion  into  new  geographic  markets  may  present  increased  risks  due  to  our  relative  unfamiliarity  with 
these markets. 

Some of our new store locations may be located in areas where we have lower market presence and, as a result, less 
or  no  meaningful  business  experience  than  in  our  traditional,  existing  markets.  Those  new  markets  may  have  different 
competitive conditions, consumer tastes and discretionary spending patterns than our traditional, existing markets, which 
may cause our new store locations to be less successful than restaurants in our existing markets.  An additional risk of 
expanding into new markets is the potential for lower or lacking market awareness of our brand in those areas.  Stores 
opened in new markets may open at lower average weekly sales volumes than stores opened in existing markets and may 
have higher store-level operating expense ratios than in existing markets.  Sales at stores opened in new markets may take 
longer to reach average unit volume and margins, if at all, thereby affecting our overall profitability. 

Unfavorable publicity  could  harm our business. In addition, our failure to  recognize, respond to and effectively 
manage the impact of social media could materially impact our business. 

Multi-unit businesses such as ours can be adversely affected by publicity resulting from complaints or litigation alleging 
poor food quality, poor service, food-borne illness, product defects, personal injury, adverse health effects (including obesity) 
or other concerns stemming from one or a limited number of our stores.  Even when the allegations or complaints are not 
valid,  unfavorable  publicity  relating  to  one  or  more  of  our  stores,  or  only  to  a  single  store,  could  adversely  affect  public 
perception  of the entire brand.   Additionally,  negative publicity from online social network postings may also result from 
actual or alleged incidents taking place in our stores.  Adverse publicity and its effect on overall consumer perceptions of 
food safety or customer service could have a material adverse effect on our business, financial condition and results of 
operations. 

Our business is somewhat seasonal and also can be affected by extreme weather conditions and natural disasters. 

Historically, our highest sales and profits have occurred during the second and fourth quarters, which include the holiday 
shopping  season  and  the  summer  vacation  and  travel  season.    Retail  sales  historically  have  been  seasonally  higher 
between Thanksgiving and Christmas. Therefore, the results of operations for any quarter or period of less than one year 
cannot be considered indicative of the operating results for an entire year.  

Additionally, extreme weather conditions in the areas where our stores are located can adversely affect our business. 
For  example,  frequent  or  unusually  heavy  snowfall,  ice  storms,  rain  storms,  floods,  droughts  or  other  extreme  weather 
conditions over a prolonged period could make it difficult for our customers to travel to our stores and can disrupt deliveries 
of  food  and  supplies  to  our  stores  and  thereby  reduce  our  sales  and  profitability.  Our  business  is  also  susceptible  to 
unseasonable weather conditions. For example, extended periods of unseasonably warm temperatures during  the winter 
season or cool weather during the summer season could render a portion of our retail inventory incompatible with those 
unseasonable conditions.  Reduced sales from extreme or prolonged unseasonable weather conditions could adversely 
affect our business.  These risks may be exacerbated in the future as some climatologists predict that the long-term effects 
of climate change may result in more severe, volatile weather. 
16 

 
 
 
 
 
 
 
 
 
 
 
In addition, natural disasters such as hurricanes, tornadoes and earthquakes, or a combination of these or other factors, 
could severely damage or destroy one or more of our stores, warehouses or suppliers located in the affected areas, thereby 
disrupting our business operations for a more extended period of time.  

Individual store locations are affected by local conditions that could change and adversely affect the carrying value 
of those locations. 

The success of our business depends on the success of individual locations, which in turn depends on stability of or 
improvements  in  operating  conditions  at  and  around  those  locations.    Our  revenues  and  expenses  can  be  affected 
significantly by the number and timing of the opening of new stores and the closing, relocating and remodeling of existing 
stores. We incur substantial pre-opening expenses each time we open a new store and other expenses when we close, 
relocate or remodel existing stores. The expenses of opening, closing, relocating or remodeling any of our stores may be 
higher than anticipated.  An increase in such expenses could have an adverse effect on our results of operations.  Also, as 
demographic  and  economic  patterns  (e.g.,  highway  or  roadway  traffic  patterns,  concentrations  of  general  retail  or  hotel 
activity, local population densities or increased competition) change, current locations may not continue to be attractive or 
profitable.    Possible  declines  in  neighborhoods  where  our  stores  are  located  or  adverse  economic  conditions  in  areas 
surrounding those neighborhoods could result in reduced revenues in those locations.  The occurrence of one or more of 
these events could have a material adverse effect on our revenues and results of operations as well as the carrying value 
of our individual locations. 

Failure to maximize or to successfully assert our intellectual property rights could adversely affect our business 
and results of operations. 

We rely on trademark, trade secret and copyright laws to protect our intellectual property rights.  We cannot guarantee 
that these intellectual property rights will be maximized or that they can be successfully asserted.  There is a risk that we 
will not be able to obtain and perfect our own, or, where appropriate, license intellectual property rights necessary to support 
new product introductions or other brand extensions.  We cannot be sure that these rights, if obtained, will not be invalidated, 
circumvented or challenged in the future.  Our failure to perfect or successfully assert our intellectual property rights could 
make us less competitive and could have an adverse effect on our business and results of operations. 

We outsource certain business processes to third-party vendors that subject us to risks, including disruptions in 
business and increased costs; our use of third party technologies has increased and if we are unable to maintain 
our rights to these technologies our business may be harmed. 

Some of our business processes are currently outsourced to third parties.  Such processes include distribution of food 
and retail products to our store locations and customers, credit and debit card authorization and processing, gift card tracking 
and authorization, employee payroll card services, health care and workers’ compensation insurance claims processing, 
wage  and  related  tax  credit  documentation  and  approval,  guest  satisfaction  survey  programs,  employee  engagement 
surveys and externally hosted business software applications. We cannot ensure that all providers of outsourced services 
are observing proper internal control practices, such as redundant processing facilities, and there are no guarantees that 
failures will not occur.  Failure of third parties to provide adequate services could have an adverse effect on our financial 
condition and results of operations. 

We rely on certain technology licensed from third parties and may be required to license additional technology in the 
future  for  use  in  managing  our  Internet  sites  and  providing  services  to  our  guests  and  employees.    These  third-party 
technology licenses may not continue to be available to us on acceptable terms or at all.  The inability to enter into and 
maintain these technology licenses could adversely affect our business. 

Our non-controlling interest in PBS, as well as other strategic investments or initiatives that the Company may 
pursue  now  or  in  the  future,  may  not  yield  their  expected  benefits,  resulting  in  a  loss  of  some  or  all  of  the 
Company’s investment. 

In 2019, the Company purchased a non-controlling interest in PBS.  The non-controlling interest requires the Company 
to  participate  in  its  respective  share  of  profits  or  losses  from  the  PBS  business  and  provide  growth  capital  for  brand 
expansion.   Due to  the growth nature  of the  acquired interest, future  outcomes of PBS’s financial results and operating 
condition  may  present  a  risk  of  loss  of  the  Company’s  initial  and  any  on-going  capital  contributions  as  well  as  have  an 
adverse impact on our business, financial condition and results of operations. 

In addition, the Company may, from time to time, evaluate and pursue other opportunities for growth, including through 
strategic  investments,  joint  ventures,  and  other  acquisitions.    These  strategic  initiatives  involve  various  inherent  risks, 
including, without limitation, general business risk, integration and synergy risk, market acceptance risk and risks associated 
17 

 
 
 
 
 
 
 
 
 
 
 
 
with the potential distraction of management.  Such transactions and initiatives may not ultimately create value for us or our 
stockholders and may harm our reputation and materially adversely affect our business, financial condition and results of 
operations. 

Litigation may adversely affect our business, financial condition and results of operations. 

Our business is subject to the risk of litigation by employees, guests, suppliers, shareholders, governmental agencies, 
competitors or others through private actions, class actions, administrative proceedings, regulatory actions or other litigation.  
These actions and proceedings may involve allegations of illegal, unfair or inconsistent employment practices, including 
wage  and  hour  violations  and  employment  discrimination;  guest  discrimination;  food  safety  issues,  including  poor  food 
quality, food-borne  illness,  food tampering, food contamination, and adverse health effects from consumption of various 
food products or high-calorie foods (including obesity); other personal injury; trademark and patent infringement; violation 
of the federal securities laws; or other concerns. The outcome of litigation, particularly class action lawsuits and regulatory 
actions, is difficult to assess or quantify.  Plaintiffs in these types of lawsuits may seek recovery of very large or indeterminate 
amounts and the magnitude of the potential loss relating to such lawsuits may remain unknown for substantial periods of 
time.  The cost to defend future litigation may be significant.  There may also be adverse publicity associated with litigation 
that  could  decrease  guest  or  consumer  acceptance  of  our  brand,  regardless  of  whether  the  allegations  are  valid  or  we 
ultimately are found liable.  Litigation could adversely impact our operations and our ability to expand our brand in other 
ways as well.  As a result, litigation may adversely affect our business, financial condition and results of operations. 

The loss of key executives or difficulties in recruiting and retaining qualified personnel could jeopardize our 
future growth and success. 

We have assembled a senior management team which has substantial background and experience in the restaurant 
and retail industries.  Our future growth and success depends substantially on the contributions and abilities of our senior 
management and other key personnel, and we design our compensation programs to attract and retain key personnel and 
facilitate our ability to develop effective succession plans.  If we fail to attract or retain senior management or other key 
personnel, our succession planning and operations could be materially and adversely affected.  We must continue to recruit, 
retain  and  motivate  management  and  other  employees  sufficiently  to  maintain  our  current  business  and  support  our 
projected growth. A loss of key employees or a significant shortage of high-quality store employees could jeopardize our 
ability to meet our business goals.   

Our current insurance programs may expose us to unexpected costs, which could have a material adverse effect 
on our financial condition and results of operations.   

Our insurance coverage is structured to include deductibles, self-insured retentions, limits of liability, stop loss limits 
and similar provisions that we believe are prudent based on our operations. However, there are types of losses we may 
incur against which we cannot be insured or which we believe are not economically reasonable to insure, such as losses 
due to acts of terrorism and some natural disasters, including floods.  If we incur such losses, our business could suffer.  In 
addition, we self-insure a significant portion of expected losses under our workers’ compensation, general liability and group 
health insurance programs. Unanticipated changes in the actuarial assumptions and management estimates underlying our 
reserves for these losses, including unexpected increases in medical and indemnity costs, could result in materially different 
amounts of expense than expected under these programs.  

Failure of our internal control over financial reporting could adversely affect our business and financial results.  

Our  management  is  responsible  for  establishing  and  maintaining  effective  internal  control  over  financial  reporting. 
Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of financial 
reporting for external purposes in accordance with GAAP. Because of its inherent limitations, internal control over financial 
reporting is not  intended to provide absolute assurance that  we  would prevent or detect a misstatement of our financial 
statements or fraud.  Any failure to maintain an effective system of internal control over financial reporting could limit our 
ability to report our financial results accurately and timely or to detect and prevent fraud.  The identification of a material 
weakness could indicate a lack of controls adequate to generate accurate financial statements that, in turn, could cause a 
loss of investor confidence and decline in the market price of our common stock.  We cannot assure you that we will be 
able to timely remediate any material weaknesses that may be identified in future periods or maintain all of the controls 
necessary for continued compliance. Likewise, we cannot assure you that we will be able to retain sufficient skilled finance 
and accounting personnel, especially in light of the increased demand for such personnel among publicly traded companies. 

Our business could be negatively affected as a result of actions of activist shareholders. 

The Lion Fund II, L.P., an affiliate of Biglari Holdings Inc. (“BH”), is the beneficial owner of approximately 9.2% of our 
outstanding common stock as of August 12, 2019.  In the past, BH and its affiliates have nominated candidates for election 
18 

 
 
 
 
 
 
 
 
 
 
 
to our board of directors at our annual meetings of shareholders, resulting in proxy contests, and called publicly for special 
meetings of shareholders to consider other proposals.  While BH and its affiliates have not nominated director candidates 
for election at our 2019 Annual Meeting of Shareholders, the actions of BH and its affiliates or another activist shareholder 
in the future could adversely affect our business because: 

(cid:120) 

responding to  public  proposals, special meeting requests and  other actions by  activist shareholders can  disrupt our 
operations, be costly and time-consuming, and divert the attention of our management and employees; 

(cid:120)  perceived uncertainties as to our future direction may result in the loss of potential business opportunities, and may 

make it more difficult to attract and retain qualified personnel and business partners; and 

(cid:120)  pursuit of an activist shareholder’s agenda may adversely affect our ability to effectively implement our business strategy 

and create additional value for our shareholders. 

Provisions in our charter, Tennessee law and our shareholder rights plan may discourage potential acquirers of 
the Company. 

Our charter documents contain provisions that may have the effect of making it more difficult for a third party to acquire 
or attempt to acquire control of the Company.  In addition, we are subject to certain provisions of Tennessee law that limit, 
in some cases, our ability to engage in certain business combinations with significant shareholders.  In addition, we have 
adopted a shareholder rights plan, which provides, among other things, that when specified events occur, our shareholders 
will be entitled to purchase from us shares of junior preferred stock.  The shareholder rights plan will expire on April 9, 2021. 
The preferred stock purchase rights are triggered ten days after the date of a public announcement that a person or group 
acting in concert has acquired, or obtained the right to acquire, beneficial ownership of 20% or more of our outstanding 
common stock.  The preferred stock purchase rights would cause dilution to a person or group that attempts to acquire the 
Company  on  terms  that  do  not  satisfy  the  requirements  of  a  qualifying  offer  under  the  shareholder  rights  plan  or  are 
otherwise not approved by our Board of Directors. 

These provisions, either alone or in combination with each other, give our current directors and executive officers a 
substantial ability to influence the outcome of a proposed acquisition of the Company.  These provisions would apply even 
if  an  acquisition  or  other  significant  corporate  transaction  was  considered  beneficial  by  some  of  our  shareholders.    If  a 
change in control or change in management is delayed or prevented by these provisions, the market price of our securities 
could decline. 

Changes in interest rates may adversely affect our earnings and/or cash flows.  

Our indebtedness under our revolving credit facility bears interest at variable interest rates that use the London Inter-
Bank Offered Rate (“LIBOR”) as a benchmark rate.  On July 27, 2017, the United Kingdom’s Financial Conduct Authority 
(“FCA”),  which  regulates  LIBOR,  announced  that  it  intends  to  stop  persuading  or  compelling  banks  to  submit  LIBOR 
quotations after 2021 (the “FCA Announcement”).  The FCA announcement indicates that the continuation of LIBOR on the 
current basis cannot and will not be assured after 2021, and LIBOR may cease to exist or otherwise be unsuitable for use 
as a benchmark.  Recent proposals for LIBOR reforms may result in the establishment of new methods of calculating LIBOR 
or the establishment of one or more alternative benchmark rates.  Although our credit facility provides for successor base 
rates, the successor base rates may be related to LIBOR, and the consequences of any potential cessation, modification 
or other reform of LIBOR cannot be predicted  at this time.  If LIBOR ceases to exist, we may need to amend our credit 
facility, and we cannot predict what alternative interest rate(s) will be negotiated with our counterparties.  As a result, our 
interest expense may increase, our ability to refinance some or all of our existing indebtedness may be impacted and our 
available cash flow may be adversely affected.  

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                                                                                                                                                                     
 
 
 
 
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

ITEM 2. PROPERTIES   

Our  home  office  headquarters  and  warehouse  facilities  are  located  on  approximately  90  acres  of  land  owned  by  the 
Company in Lebanon, Tennessee.  We use approximately 250,000 square feet of office space for our home office headquarters 
and decorative fixtures warehouse.  We also lease our retail distribution center, which consists of approximately 370,000 square 
feet of warehouse facilities and an additional approximately 14,000 square feet of office and maintenance space.   

In addition to the various corporate facilities, we have four owned properties for future development, a motel used for housing 
management trainees and for the general public, and four parcels of excess real property and improvements that we intend to 
sell.   

In addition to the properties mentioned above, we own or lease the following store properties (including both our 660 Cracker 

Barrel Old Country Store locations and seven locations for our Holler & Dash brand) as of September 18, 2019: 

State 
Tennessee 
Florida 
Texas 
Georgia 
North Carolina 
Kentucky 
Alabama 
Virginia 
Ohio 
Indiana 
South Carolina 
Pennsylvania 
Illinois 
Missouri 
Michigan 
Mississippi 
Arizona 
Arkansas 
Louisiana 
Maryland 
New York 
West Virginia 
Oklahoma 

Owned 
37 
40 
33 
31 
24 
23 
22 
19 
22 
22 
14 
9 
19 
15 
12 
10 
2 
5 
8 
3 
8 
3 
6 

Leased 
16 
20 
19 
17 
17 
14 
11 
13 
9 
7 
12 
16 
2 
3 
3 
4 
11 
7 
2 
6 
1 
6 
2 

  State 

New Jersey 
Kansas 
Oregon 
Wisconsin 
California 
Colorado 
Massachusetts 
New Mexico 
Utah 
Idaho 
Iowa 
Connecticut 
Montana 
Nebraska 
Nevada 
Delaware 
Maine 
Minnesota 
New Hampshire 
North Dakota 
Rhode Island 
  South Dakota 

Owned 
2 
3 
0 
5 
0 
3 
0 
3 
4 
2 
3 
1 
2 
1 
0 
0 
0 
1 
1 
1 
0 
1 
420 

Leased 
4 
2 
5 
0 
4 
1 
4 
1 
0 
1 
0 
1 
0 
1 
2 
1 
1 
0 
0 
0 
1 
0 
247 

We believe that our properties are suitable, adequate, well-maintained and sufficient for the operations contemplated.  
See “Operations" and "Store Development" in Item 1 of this Annual Report on Form 10-K for additional information on our 
properties. 

ITEM 3.  LEGAL PROCEEDINGS 

The Company and its subsidiaries are party to various legal and regulatory proceedings and claims incidental to their 
business in the ordinary course.  In the opinion of management, based upon information currently available, the ultimate 
liability  with  respect  to  these  proceedings  and  claims  will  not  materially  affect  the  Company's  consolidated  results  of 
operations or financial position.  

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to Instruction 3 to Item 401(b) of Regulation S-K and General Instruction G(3) to Form 10-K, the following information 
is included in Part I of this Form 10-K. 

Information about Our Executive Officers 

The following table sets forth certain information concerning our executive officers: 

Name 

Age 

Position with the Company 

Sandra B. Cochran 

61 

President and Chief Executive Officer   

Jill M. Golder 

57 

Senior Vice President and Chief Financial Officer 

Laura A. Daily 

55 

Senior Vice President, Retail 

Michael T. Hackney 

63 

Senior Vice President, Operations 

Richard M. Wolfson 

53 

Senior Vice President, General Counsel and Secretary 

Doug Couvillion 

55 

Senior Vice President, Sourcing and Supply Chain 

Jeffrey M. Wilson 

44 

Vice President, Corporate Controller and Principal Accounting 
Officer 

The following information summarizes the business experience of each of our executive officers for at least the past five 

years: 

Ms. Cochran has been employed with us since 2009 and assumed her current position as President and Chief Executive 
Officer in September 2011, when she also became a member of our Board of Directors.  Prior to September 2011, Ms. Cochran 
served as our President and Chief Operating Officer since November 2010 and as our Executive Vice President and Chief 
Financial Officer from April 2009 to November 2010.  Before joining us in April 2009, she was the Chief Executive Officer of 
Books-A-Million, Inc.  Ms. Cochran has 26 years of experience in the retail industry and nine years of experience in the restaurant 
industry.   

Ms. Golder has been employed with us since April 2016 and assumed the responsibilities of Senior Vice President and 
Chief Financial Officer in June 2016.  Prior to April 2016, she served as Executive Vice President and Chief Financial Officer of 
Ruby Tuesday, Inc. since June 2014, and as Senior Vice President, Finance from April 2013 to June 2014.  Prior to her tenure 
with Ruby Tuesday, Inc., she was Chief Financial Officer of Cooper’s Hawk Winery & Restaurants from December 2012 to April 
2013.  Before joining Cooper’s Hawk Winery & Restaurants, Ms. Golder spent 23 years at Darden Restaurants, Inc., where she 
held progressively more responsible positions in finance, including Senior Vice President of Finance.  Ms. Golder has almost 32 
years of experience in the restaurant industry. 

Ms. Daily has been employed with us as Senior Vice President, Retail since May 2012.  Prior to May 2012, she served as 
Vice President for Ballard Designs, an Internet and catalog home furnishings retailer that is part of HSN, Inc., where she was in 
charge of all merchandising and trends for the company.  She has over 26 years of experience as a merchant with a number of 
retail organizations.   

Mr. Hackney has been employed with us since 2010 and assumed his current position in April 2019.  From 2010 to 2019, 
he served in various capacities in both operations and home office functions including Regional Vice President, Vice President 
of Training and Leadership and Vice President of People and Talent.  Mr. Hackney has over 40 years of experience in the 
restaurant industry.   

Mr. Wolfson has been employed with us in his current capacity since July 2017.  From January 2006 to April 2017, he 
served as Vice President, General Counsel and Corporate Secretary at CLARCOR Inc., an industrial company.  From 2001 to 
2006, he was a partner of the InterAmerican Group, an advisory services and private equity firm.  Mr. Wolfson has over 27 years 
of legal experience. 

Mr. Couvillion has been employed with us since 2001 and assumed his current position in November 2016.  From 2001 to 
2016, he served in various capacities including Vice President of Supply Chain and Quality Assurance and Corporate Controller 
and Principal Accounting Officer.  Mr. Couvillion has 25 years of experience in the restaurant industry and 18 years of experience 
in the retail industry.  

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mr. Wilson has been employed with us since 2007 and assumed his current position in June 2015.  From 2007 to 2015, he 
served  in  various  capacities  including  Vice  President,  Operations  Analysis.    Mr.  Wilson  has  22  years  of  experience  in  the 
restaurant industry and eight years of experience in the retail industry. 

PART II 

ITEM  5.  MARKET  FOR  REGISTRANT'S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER 
PURCHASES OF EQUITY SECURITIES 

Our common stock is traded on the Nasdaq Global Select Market (“Nasdaq”) under the symbol “CBRL.”  There were 7,864 

shareholders of record as of September 18, 2019. 

See Note 6 to Consolidated Financial Statements with respect to dividend restrictions. 

See the table labeled “Equity Compensation Plan Information” to be contained in the 2019 Proxy Statement, incorporated 

by reference in Part III, Item 12 of this Annual Report on Form 10-K. 

Part III, Item 12 of this Annual Report on Form 10-K is incorporated herein by this reference. 

Unregistered Sales of Equity Securities 

There were no equity securities sold by the Company during the period covered by this Annual Report on Form 10-K that 

were not registered under the Securities Act of 1933, as amended.  

Issuer Purchases of Equity Securities  

On September 25, 2018, our Board of Directors approved the repurchase of up to $25,000 of our common stock, with 
such authorization to expire on October 4, 2019 to the extent it remains unused.  On June 3, 2019, our Board of Directors 
approved an increase in our share repurchase authorization of up to $50,000, with such authorization to expire on June 2, 
2020.  This share repurchase authorization was effective immediately and replaced the prior share repurchase authorization 
of up to $25,000.  We did not repurchase any of our common stock in the fourth quarter ended August 2, 2019.   

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

Selected Income Statement Data: 
Total revenue 
Net income 
Net income per share: 

Basic 
Diluted 

Dividends declared per share 
Dividends paid per share 

As Percent of Total Revenue: 
Cost of goods sold (exclusive of    

depreciation and rent) 

Labor and related expenses 
Other store operating expenses 
Store operating income 
General and administrative expenses 
Operating income 
Income before income taxes 

Selected Balance Sheet Data: 
Working capital (deficit)  
Investment in unconsolidated subsidiary 
Total assets 
Long-term debt 
Long-term interest rate swap liability 
Other long-term obligations 
Shareholders’ equity 

Selected Cash Flow Data: 
Purchase of property and equipment, net 
Purchase of investment in unconsolidated 

subsidiary 

Share repurchases 

(Dollars in thousands except percentages and share data) 
For each of the fiscal years ended 

  August 2, 
2019(a)  

  August 3, 

2018(b) 

July 28, 
2017 

July 29, 
2016 

July 31, 
2015(c) 

$ 3,071,951 
223,401 

 $ 3,030,445 
247,620 

  $ 2,926,289 
201,899 

 $ 2,912,351 
189,299 

  $ 2,842,284 
163,903 

9.29 
9.27 
8.05 
8.00 

30.3 
35.1 
20.4 
14.2 
5.0 
9.2 
8.7 

% 

10.31 
10.29 
8.60 
8.55 

% 

30.9 
34.8 
19.9 
14.4 
4.7 
9.7 
9.2 

8.40 
8.37 
8.15 
8.10 

30.5 
34.8 
19.2 
15.5 
4.8 
10.7 
10.2 

% 

7.91 
7.86 
7.70 
10.65 

% 

31.9 
34.6 
19.0 
14.5 
4.9 
9.6 
9.1 

6.85 
6.82 
7.10 
4.00 

32.5 
34.9 
18.4 
14.2 
5.2 
9.0 
8.4 

% 

$  (150,094) 
89,100 
1,581,225 
400,000 
10,483 
129,439 
604,710 

 $    (57,867) 
— 
  1,527,355 
400,000 
— 
128,794 
581,781 

 $     (16,971) 
— 
1,521,942 
400,000 
6,833 
129,353 
544,507 

 $    (13,077) 
— 
  1,497,664 
400,000 
22,070 
126,608 
526,443 

  $      11,213 
— 
1,576,208 
400,000 
8,704 
133,594 
538,268 

$   137,540 

$   151,633 

$   110,108 

$   113,360 

$     90,490 

89,100 
              — 

— 

14,772 

— 

— 

— 

14,653 

— 

— 

Selected Other Data: 
Common shares outstanding at end of year  24,049,240 
667 
Stores open at end of year 

24,011,550 
660 

24,055,682 
649 

23,956,134 
641 

23,975,755 
637 

Average Unit Volumes(d): 

Restaurant 
Retail 

Comparable Store Sales(e): 
Period to period increase (decrease) in 

comparable store sales: 

Restaurant 
Retail 
Number of stores in comparable base 

$       3,735 
           887 

$       3,724 
           902 

$       3,646 
892 

$       3,651 
926 

$       3,581 
904 

 2.6   %             0.6  %              0.2 % 
 0.1  
640 

(0.1) 
             635 

            (3.7)
             632 

2.2 % 
2.7 
623 

5.1 % 
3.6 
621 

(a)  Effective July 18, 2019, the Company entered into a strategic relationship with PBS by purchasing a non-controlling 

interest in PBS for $89,100.   

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(b)  Fiscal 2018 consisted of 53 weeks while all other periods presented consisted of 52 weeks.  The estimated impact 
of the additional week was to increase consolidated fiscal 2018 results as follows:  total revenue, $58,353; store 
operating  income,  0.1%  of  total  revenue;  operating  income,  0.2%  of  total  revenue;  net  income,  0.2%  of  total 
revenue; and diluted net income per share, $0.36.  Additionally, as a result of P.L. 115-97, the Tax Cuts and Jobs 
Act, which was enacted on December 22, 2017 by the U.S. government and lowered the federal corporate income 
tax rate to 21%, we recorded a provisional tax benefit in fiscal 2018 for the re-measurement of deferred tax liabilities 
of $30,482.      

(c)  We  incurred  approximately  $3,500  in  costs  related  to  a  litigation  matter,  which  are  included  in  general  and 
administrative expenses.  Our debt refinancing in the second quarter of fiscal 2015 resulted in additional interest 
expense of $412 related to the write-off of deferred financing costs.   

(d)  Average  unit  volumes  include  sales  of  all  stores.    Fiscal  2018  consisted  of  53  weeks  while  all  other  periods 

presented consisted of 52 weeks.   

(e)  Comparable store sales consist of sales of stores open at least six full quarters at the beginning of the year and are 

measured on comparable calendar weeks. 

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

The  following  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  (“MD&A”) 
provides  information  which  management  believes  is  relevant  to  an  assessment  and  understanding  of  our  consolidated 
results  of  operations  and  financial  condition.    MD&A  should  be  read  in  conjunction  with  the  Consolidated  Financial 
Statements and notes thereto.  Readers should also carefully review the information presented under the section entitled 
“Risk Factors” and other cautionary statements in this report.  All dollar amounts (other than per share amounts) reported 
or discussed in this MD&A are shown in thousands.  References in MD&A to a year or quarter are to our fiscal  year or 
quarter unless expressly noted or the context clearly indicates otherwise. 

This overview summarizes the MD&A, which includes the following sections: 

(cid:120)  Executive Overview – a general description of our business, the restaurant and retail industries, our key performance 

indicators and the Company’s performance in 2019. 

(cid:120)  Results of Operations – an analysis of our consolidated statements of income for the three years presented in our 

Consolidated Financial Statements. 

(cid:120)  Liquidity and Capital Resources – an analysis of our primary sources of liquidity, capital expenditures and material 

commitments. 

(cid:120)  Critical Accounting Estimates – a discussion of accounting policies that require critical judgments and estimates. 

EXECUTIVE OVERVIEW 

Cracker Barrel Old Country Store, Inc. (the “Company,” “our” or “we”) is a publicly traded (Nasdaq: CBRL) company 
that, through its operations and those of certain subsidiaries, is principally engaged in the operation and development of the 
Cracker Barrel Old Country Store® (“Cracker Barrel”) concept.  Each Cracker Barrel store consists of a restaurant with a 
gift shop.  The restaurants serve breakfast, lunch and dinner.  The gift shop offers a variety of decorative and functional 
items specializing in rocking chairs, holiday gifts, toys, apparel and foods.  As of September 18, 2019, the Company operated 
660 Cracker Barrel stores located in 45 states. 

Restaurant and Retail Industries 

Our stores operate in both the restaurant and retail industries in the United States.  The restaurant and retail industries 
are highly competitive with respect to quality, variety and price of the food products and retail merchandise offered.  We 
compete  with  a  significant  number  of  national  and  regional  restaurant  and  retail  chains.    Additionally,  there  are  many 
segments within the restaurant industry, such as family dining, casual dining, full-service, fast casual and quick service, 
which often overlap and provide competition for widely diverse restaurant concepts.  We primarily operate in the full-service 
segment of the restaurant industry.  Competition also exists in securing prime real estate locations for new stores, in hiring 
qualified employees, in advertising, in the attractiveness of facilities and with competitors having similar menu offerings or 
convenience.  The restaurant and retail industries are often affected by changes in consumer taste and preference; national, 
regional  or  local  economic  conditions;  demographic  trends;  traffic  patterns;  the  type,  number  and  location  of  competing 
restaurants and retailers; and consumers’ discretionary purchasing power.   

24 

 
 
 
 
 
 
 
Additionally, economic, seasonal and weather conditions affect the restaurant and retail industries.  Adverse economic 
conditions and  unemployment rates affect consumer discretionary  income and dining and shopping  habits.   Historically, 
interstate  tourist  traffic  and  the  propensity  to  dine  out  have  been  much  higher  during  the  summer  months,  thereby 
contributing to higher profits in our fourth quarter.  Retail sales, which are made substantially to our restaurant guests, are 
strongest in the second quarter, which includes the holiday shopping season.  Severe weather also affects restaurant and 
retail sales adversely from time to time. 

Key Performance Indicators 

Management  uses  a  number  of  key  performance  measures  to  evaluate  our  operational  and  financial  performance, 

including the following: 

Comparable  store  restaurant  and  retail  sales  and  restaurant  guest  traffic  consist  of  sales  and  calculated  number  of 
guests, respectively, of stores open at least six full quarters at the beginning of the year and are measured on comparable 
calendar weeks.  This measure excludes the impact of new store openings. 

Retail conversion is the percentage of dine-in restaurant guest traffic that makes a retail purchase.  Management uses 

retail conversion as its metric to analyze a store’s ability to convert restaurant traffic into a retail sales occasion. 

Average check per guest is an indicator which management uses to analyze the dollars spent per guest in our stores 
on  restaurant  purchases.    This  measure  aids  management  in  identifying  trends  in  guest  preferences  as  well  as  the 
effectiveness of menu price increases and other menu changes. 

Store operating margins are defined as total revenue less cost of goods sold (exclusive of depreciation and rent), labor 
and other related expenses and other store operating expenses, all as a percentage of total revenue.  Management uses 
this indicator as a primary measure of operating profitability. 

Company Performance in 2019  

Management believes that the Cracker Barrel brand remains one of the strongest and most differentiated brands in the 

restaurant industry.   

Our long-term strategy includes the following:   

(cid:120)  Enhancing the Core business to drive sustainable sales growth and continued business model improvements.  During 
2019, we focused on driving topline sales growth through an increased focus on our menu and the employee and guest 
experience as well as the continued expansion of our off-premise business.  We introduced new  and unique menu 
offerings such as our Country Fried Turkey and Southern Fried Chicken, and we implemented several enhancements 
to our employee training and recognition program. Additionally, we continued to evolve our off-premise business. Also, 
during  2019,  we  further  delivered  on  our  commitment  to  achieve  ongoing  cost  reductions  through  business  model 
improvements.   

(cid:120)  Expanding the Footprint by building profitable stores in core and developing markets.  In 2019, we opened eight new 

Cracker Barrel locations. 

(cid:120)  Extending  the  Brand  by  optimizing  on  long-term  drivers,  such  as  Holler  &  Dash  Biscuit  HouseTM   and  through  our 

strategic relationship with PBS, to further drive shareholder value.   

Additionally, during 2019, we increased shareholder return by growing our regular quarterly dividend from $1.25 to 
$1.30 per share. Also reflecting our commitment to returning significant value to shareholders while maintaining a balanced 
approach to capital allocation, we declared a special dividend of $3.00 per share.  

25 

 
 
 
 
 
 
 
 
 
 
RESULTS OF OPERATIONS 

The following table highlights operating results over the past three years: 

Total revenue 
Cost of goods sold (exclusive of depreciation and rent) 
Labor and other related expenses 
Other store operating expenses 
Store operating income 
General and administrative 
Operating income 
Interest expense 
Income before income taxes 
Provision for income taxes 
Net income 

Total Revenue 

Relationship to Total Revenue 
2018 
2019 
100.0% 
  100.0% 
   30.9 
30.3 
 34.8 
35.1 
 19.9 
20.4 
 14.4 
14.2 
  4.7 
5.0 
  9.7 
9.2 
  0.5 
0.5 
  9.2 
8.7 
  1.0 
1.4 
  8.2 
7.3 

2017 
100.0% 
30.5 
34.8 
19.2 
15.5 
  4.8 
   10.7 
 0.5 
   10.2 
 3.3 
 6.9 

The following table highlights the key components of revenue for the past three years: 

2019 

2018 

2017 

Revenue in dollars(1):  

Restaurant 
Retail 
  Total revenue 

Total revenue percentage increase(1) 
Total revenue by percentage relationships: 

Restaurant 
Retail 

Comparable number of stores 
Comparable store averages per store: (2) 

Restaurant  
Retail 
Total 

Restaurant average weekly sales (3) 
Retail average weekly sales (3) 

589,574 

$  2,482,377   $ 2,439,389   $ 2,351,212  
     575,077 
      591,056 
$  3,071,951   $ 3,030,445   $ 2,926,289  
0.5% 

1.4% 

3.6% 

80.8% 
19.2% 

80.5% 
19.5% 

            640 

            635 

         80.3% 
         19.7% 
            632 

$         3,784  $        3,762 
  903  
              891  
$         4,675  $        4,665 
$           71.8   $          70.3  
17.0 

17.1 

$      3,669  
890 
$      4,559  
$        70.1  
17.1 

(1) 2018 consists of 53 weeks while the other periods presented consist of 52 weeks. 
(2) 2018 is calculated on a 53-week basis while the other periods are calculated on a 52-week basis.   
(3) Average weekly sales are calculated by dividing net sales by operating weeks and include all stores. 

Total revenue benefited from the opening of eight new stores in 2019, eleven new stores in 2018 and eight new stores 
in 2017, partially offset by the closing of one store in 2019.  In 2018, total revenue also benefited by the additional week in 
2018, which resulted in an increase in revenues of $58,353.   

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table highlights comparable store sales* results over the past two years: 

Restaurant 
Retail 
Restaurant & Retail 

Period to Period  
Increase (Decrease)  

2019 vs 2018 
(640 Stores) 

2018 vs 2017 
(635 Stores) 

2.6% 

          0.1 

2.1% 

0.6% 
         (0.1) 
0.5% 

*Comparable  store  sales  consist  of  sales  of  stores  open  at  least  six  full  quarters  at  the  beginning  of  the  year  and  are 
measured on comparable calendar weeks. 

Our  comparable  store  restaurant  sales  increase  from  2018  to  2019  resulted  from  a  higher  average  check  of  3.3%, 
primarily attributable to a 2.1% average menu price increase and  1.2%  of favorable check impact from changes in mix, 
partially offset by a decrease in guest traffic of 0.7%.  Our comparable store restaurant sales increase from 2017 to 2018 
resulted from a higher average check of 2.5%, primarily attributable to a 2.4% average menu price increase, partially offset 
by a decrease in guest traffic of 1.9%.   

The slight increase in our comparable store retail sales from 2018 to 2019 resulting primarily from strong performance 
in  the  apparel  and  accessories  merchandise  category  was  partially  offset  by  the  decrease  in  guest  traffic  and  lower 
performance in the décor merchandise category.  The slight decrease in our comparable store retail sales from 2017 to 
2018  resulting  primarily  from  the  decrease  in  guest  traffic  and  lower  performance  in  décor,  toys,  and  bed  and  bath 
merchandise categories was partially offset by strong performance in the apparel and accessories merchandise category.  

Cost of Goods Sold (Exclusive of Depreciation and Rent) 

The following table highlights the components of cost of goods sold in dollar amounts for the past three years: 

     2019 

     2018 

2017 

Cost of Goods Sold: 
Restaurant 
Retail 
  Total Cost of Goods Sold 

$     628,761   $   625,999   $  595,186  
296,107 
$     931,077   $   935,397   $  891,293  

309,398 

302,316 

The following table highlights restaurant cost of goods sold as a percentage of restaurant revenue for the past three 

years: 

Restaurant Cost of Goods Sold 

2019 
25.3% 

2018 
25.7% 

2017 
25.3% 

The  decrease  from  2018  to  2019  was  primarily  the  result  of  our menu  price  increase  referenced  above,  lower  food 
waste and a shift to lower cost menu items partially offset by food commodity inflation of 1.6%.  Lower food waste and lower 
cost menu items both accounted for a decrease of 0.1% in restaurant cost of goods sold as a percentage of restaurant 
revenue.  The increase from 2017 to 2018  was primarily the result of food commodity  inflation of 3.3% and higher food 
waste partially offset by our menu price increase referenced above. Higher food waste accounted for 0.1% in restaurant 
cost of goods sold as a percentage of restaurant revenue.   

We presently expect the rate of commodity inflation to be approximately 2.0% to 2.5% in 2020 as compared to 1.6% in 

2019.   

The following table highlights retail cost of goods sold as a percentage of retail revenue for the past three years: 

  Retail Cost of Goods Sold 

2019 
51.3% 

2018 
52.3% 

2017 
51.5% 

The  decrease  in  retail  cost  of  goods  sold  as  a  percentage  of  retail  revenue  in  2019  as  compared  to  2018  resulted 
primarily from lower markdowns and a decrease in the provision for obsolete inventory partially offset by lower initial margin. 

Markdowns 
Provision for obsolete inventory 
Lower initial margin 

27 

2018 to 2019  
(Decrease) Increase as a 
Percentage of Total Revenue 
                               (0.8%)  
                               (0.6%) 
                               0.3%  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The increase in retail cost of goods sold as a percentage of retail revenue in 2018 as compared to 2017 resulted from 
lower  initial  margin,  an  increase  in  the  provision  for  obsolete  inventory,  higher  inventory  shrinkage  and  higher  freight 
expense partially offset by lower markdowns.    

Lower initial margin 
Provision for obsolete inventory 
Inventory shrinkage 
Freight expense 
Markdowns 

Labor and Other Related Expenses 

2017 to 2018  
Increase (Decrease) as a 
Percentage of Total Revenue 
                               1.0%  
                               0.3%  
                               0.2%  
                               0.1%  
                                (0.8%) 

Labor and other related expenses include all direct and indirect labor and  related costs incurred in store operations.  

The following table highlights labor and other related expenses as a percentage of total revenue for the past three years: 

Labor and other related expenses 

2019 
35.1% 

2018 
34.8% 

2017 
34.8% 

The year-to-year percentage change from 2018 to 2019 resulted primarily from the following: 

Store hourly labor 
Store bonus expense 
Employee health care expenses 

2018 to 2019  
Increase (Decrease) as a 
Percentage of Total Revenue 
                                  0.2% 
                                  0.2% 
                                 (0.2%) 

The increase in store hourly labor in 2019 as compared to 2018 resulted primarily from wage inflation exceeding menu 

price increases. 

The increase in store bonus expense in 2019 as compared to 2018 resulted from better performance against financial 

objectives in 2019 as compared to 2018.    

The decrease in employee health care expenses in 2019 as compared to 2018 resulted primarily from lower claims 

activity. 

Labor and other related expenses as a percentage of total revenue in 2018 remained flat to 2017 as a result of the 

following offsetting percentage changes: 

Store hourly labor 
Store bonus expense 
Employee health care expenses 

2017 to 2018  
Increase (Decrease) as a 
Percentage of Total Revenue 
                                  0.3% 
                                 (0.2%) 
                                 (0.1%) 

The increase in store hourly labor in 2018 as compared to 2017  resulted primarily from lower productivity and wage 

inflation exceeding menu price increases. 

The decrease in store bonus expense in 2018 as compared to 2017 resulted from lower performance against financial 

objectives in 2018 as compared to 2017.    

The decrease in employee health care expenses in 2018 as compared to 2017 resulted primarily from lower claims 

activity. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Store Operating Expenses 

Other  store  operating  expenses  include  all  store-level  operating  costs,  the  major  components  of  which  are  utilities, 
operating supplies, repairs and maintenance, depreciation and amortization, advertising, rent, credit card and gift card fees, 
real  and  personal  property  taxes,  general  insurance  and  costs  associated  with  our  bi-annual  manager  conference  and 
training event.  The following table highlights other store operating expenses as a percentage of total revenue for the past 
three years: 

Other store operating expenses 

2019 
20.4% 

2018 
19.9% 

2017 
19.2% 

The year-to-year percentage change from 2018 to 2019 resulted primarily from the following: 

Depreciation 
Loss on disposition of property and equipment 
Maintenance 

2018 to 2019  
Increase (Decrease) as a 
Percentage of Total Revenue 
                                 0.4% 
                               0.1% 
                              (0.1%) 

The increase in depreciation expense as a percentage of total revenue for 2019 as compared to 2018 resulted primarily 

from higher capital expenditures with accelerated depreciation methods.  

The increase in loss on disposition of property and equipment as a percentage of total revenue for 2019 as compared 
to  2018  resulted  primarily  from  costs  associated  with  a  store  closure,  higher  disposal  of  assets  related  primarily  to 
discontinued projects and a reduction in the carrying value for a previously closed store.   

The decrease in maintenance expense as a percentage of total revenue for 2019 as compared to 2018 resulted primarily 

from improved management of expenses in 2019.    

The year-to-year percentage change from 2017 to 2018 resulted from the following: 

Maintenance 
Depreciation 
Supplies 
Store manager conference expense 

2017 to 2018  
Increase as a Percentage  
of Total Revenue 

                                 0.3% 
                               0.2% 
                               0.1% 
                               0.1% 

The increase in maintenance expense as a percentage of total revenue for 2018 as compared to 2017 resulted primarily 
from the implementation of previously announced initiatives, higher costs associated  with snow removal due to adverse 
weather, higher costs associated with site maintenance and expenses associated with the related repair of certain building 
components and kitchen equipment.    

The increase in depreciation expense as a percentage of total revenue for 2018 as compared to 2017 resulted from 

higher capital expenditures.     

 The increase in supplies expense as a percentage of total revenue for 2018 as compared to 2017 resulted primarily 

from costs associated with growth in our off-premise business.    

In the first quarter of 2018, we held a bi-annual manager conference and training event that was attended by our store 

operations management team.  We did not hold a manager’s conference and training event in 2017. 

29 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and Administrative Expenses 

The following table highlights general and administrative expenses as a percentage of total revenue for the past three 

years: 

General and administrative expenses 

2019 
5.0% 

2018 
4.7% 

2017 

4.8% 

The year-to-year percentage change from 2018 to 2019 resulted primarily from higher incentive compensation. Higher 
incentive  compensation  in  2019  as  compared  to  2018  resulted  from  better  performance  against  financial  objectives  as 
compared to the prior year period.   

The year-to-year percentage change from 2017 to 2018 resulted from the following: 

Incentive compensation expense 
Payroll and related expenses 

2017 to 2018  
(Decrease) Increase as a 
Percentage of Total Revenue 
                                 (0.3%) 
                                  0.2% 

The  decrease  in  incentive  compensation  expense  as  a  percentage  of  total  revenue  in  2018  as  compared  to  2017 

resulted primarily from lower performance against financial objectives in 2018 as compared to 2017. 

The increase in payroll and related expenses as a percentage of total revenue in 2018 as compared to 2017 resulted 

primarily from more manager-in-training weeks and higher average wages. 

Interest Expense 

The following table highlights interest expense for the past three years: 

Interest expense 

2019 

2018 

$   16,488  $   15,169 

2017 
$   14,271 

The year-to-year increases from 2018 to 2019 and from 2017 to 2018 resulted primarily from higher weighted average 
interest rates.  Additionally, as part of our debt refinancing in 2019, we incurred additional interest expense of $166 related 
to the  write-off of deferred financing costs.  The additional  week in 2018 also increased interest expense by  $323.  We 
presently expect our net interest expense for 2020 to be approximately $14,000.   

Provision for Income Taxes 

The following table highlights the provision for income taxes as a percentage of income before income taxes (“effective 

tax rate”) for the past three years: 

Effective tax rate 

2019 
16.1% 

2018 
11.1% 

2017 
32.4% 

The increase in our effective tax rate from 2018 to 2019 reflected the significant impact of P.L. 115-97, the Tax Cuts 
and  Jobs  Act  (the  “Tax  Act”),  enacted  on  December  22,  2017  by  the  U.S.  government.    The  Tax  Act  made  broad  and 
complex changes to the U.S. tax code, including, but not limited to, reducing the U.S. federal corporate tax rate from 35% 
to 21%.  This rate reduction lowered deferred tax liabilities, the tax benefit of which was recognized in 2018.    

Similarly, the decrease in our effective tax rate from 2017 to 2018 reflected the reduction in the U.S. federal corporate 
tax rate from 35% to 21% effective January 1, 2018.  In accordance with Section 15 of the Internal Revenue Code, we used 
a blended rate of 26.9% for our fiscal 2018 tax year, by applying a prorated percentage of the number of days prior to and 
subsequent to the January 1, 2018 effective date of the Tax Act.   

We presently expect our effective tax rate for 2020 to be approximately 17%.   

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIQUIDITY AND CAPITAL RESOURCES 

The following table presents a summary of our cash flows for the last three years: 

Net cash provided by operating activities 
Net cash used in investing activities 
Net cash used in financing activities 
Net (decrease) increase in cash and cash equivalents 

2019 

2018 
$     362,796   $    330,620   $  320,767  
 (109,605) 
 (201,127) 
$      (77,772)  $     (46,345)     $    10,035 

 (151,222) 
(225,743) 

 (241,574) 
(198,994) 

2017 

Our primary sources of liquidity are cash generated from our operations and our borrowing capacity under our revolving 
credit facility.  Our internally generated cash, along with cash on hand at August 3, 2018, was sufficient to finance all of our 
growth, dividend payments, working capital needs and other cash payment obligations in 2019.  

We believe that cash at August 2, 2019, along with cash expected to be generated from our operating activities and the 
borrowing capacity under our revolving credit facility, will be sufficient to finance our continuing operations, our continuing 
expansion plans, our expected share repurchases and our expected dividend payments for 2020. 

Cash Generated from Operations 

The  increase  in  net  cash  flow  provided  by  operating  activities  from  2018  to  2019  primarily  reflected  the  timing  of 

payments for accounts payable, interest, payroll and advertising.   

The increase in net cash flow provided by operating activities from 2017 to 2018 primarily reflected higher net income 
and  the  timing  of  payments  for  accounts  payable  partially  offset  by  lower  income  tax  payments,  the  timing  of  payroll 
payments as compared to prior year as a result of our fiscal year end dates, lower spending on advertising and a lesser 
increase in the sales of our gift cards in 2018 as compared to 2017.     

Capital Expenditures 

The  following  table  presents  our  capital  expenditures  (purchase  of  property  and  equipment),  net  of  proceeds  from 

insurance recoveries, for the last three years: 

Capital expenditures, net of proceeds from insurance recoveries 

2019 

2018 
$ 137,540  $ 151,633  $ 110,108 

2017 

Our capital expenditures consisted primarily of capital investments for existing stores, new store locations and strategic 
initiatives.  The decrease in capital expenditures from 2018 to 2019 resulted primarily from the timing of new unit construction 
partially offset by higher capital expenditures for strategic initiatives.  The increase in capital expenditures from 2017 to 2018 
resulted primarily from an increase in the number of new store locations and capital expenditures for strategic initiatives.   

We estimate that our capital expenditures during 2020 will be approximately $115,000 to $125,000.  This estimate includes 
the acquisition of sites and construction costs of six new Cracker Barrel stores that we plan to open during 2020, as well as 
acquisition and construction costs for store locations to be opened in 2021. We intend to fund our capital expenditures with 
cash generated by operations and borrowings under our revolving credit facility, as necessary. 

Punch Bowl Social 

Effective July 18, 2019, we entered into a strategic relationship with PBS, a food, beverage and entertainment concept, by 
purchasing a non-controlling interest in the concept for $89,100.  At closing, we also purchased promissory notes of $6,900 
along with the related interest on the notes and provided additional funding of $8,000 to PBS in exchange for a promissory note.  
Additionally, as part of the transaction, we agreed to fund PBS’s further capital needs through calendar year 2020 up to a limit 
of approximately $38,000, which commitment may be reduced by the amount of any third-party financing secured by PBS during 
the commitment period. The terms of the Company’s investment in PBS provide us with a call right beginning in 2023 to purchase 
the remaining ownership interest in PBS, subject to terms and conditions governed by the PBS operating agreement, and, after 
the expiration of that call right, provide us with the right to demand that PBS initiate a sale process to sell PBS to an unaffiliated 
third party. We believe the investment in PBS provides us with another growth vehicle to deliver shareholder value and drive 
continued growth.   

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Borrowing Capacity and Debt Covenants 

On  September  5,  2018,  we  entered  into  a  five-year  $950,000  revolving  credit  facility  (the  “2019  Revolving  Credit 
Facility”) with substantially the same terms and financial covenants as our previous $750,000 revolving credit facility, which 
it replaced.  The 2019 Revolving Credit Facility also contains an option to increase the revolving credit facility by $300,000.  
In the first quarter of 2019, we paid $3,022 in deferred financing costs related to the debt refinancing. 

The  following  table  highlights  our  borrowing  capacity  and  outstanding  borrowings  under  the  2019  Revolving  Credit 
Facility, our standby letters of credit and our borrowing availability under the 2019 Revolving Credit Facility as of August 2, 
2019: 

August 2, 2019 
$         950,000 
           400,000 
          8,955 
$         541,045 

Borrowing capacity under the 2019 Revolving Credit Facility 

Less: Outstanding borrowings under the 2019 Revolving Credit Facility 
Less: Standby letters of credit* 

Borrowing availability under the 2019 Revolving Credit Facility 
*Our standby letters of credit relate to securing reserved claims under workers’ compensation insurance and reduce our 
borrowing availability under the 2019 Revolving Credit Facility.  

We did not borrow or make any debt payments in 2018 or 2017.  In 2019, we refinanced our debt as discussed above. 

See “Material Commitments” below and Note 6 to our Consolidated Financial Statements for further information on our 

long-term debt. 

Our 2019 Revolving Credit Facility contains customary financial covenants, which include maintenance of a maximum 
consolidated total leverage ratio and a minimum consolidated interest coverage ratio.  We were in compliance with the 2019 
Revolving Credit Facility’s financial covenants at August 2, 2019, and we presently expect to be in compliance with the 2019 
Revolving Credit Facility’s financial covenants for the remaining term of the facility. 

Dividends, Share Repurchases and Share-Based Compensation Awards 

Our 2019 Revolving Credit Facility imposes restrictions on the amount of dividends we are permitted to pay and the 
amount of shares we are permitted to repurchase. Under the 2019 Revolving Credit Facility, provided there is no default 
existing and the total of our availability under the 2019 Revolving Credit Facility plus our cash and cash equivalents on hand 
is at least $100,000 (the “cash availability”), we may declare and pay cash dividends on shares of our common stock and 
repurchase shares of our common stock (1) in an unlimited amount if at the time the dividend or the repurchase is made 
our consolidated total leverage ratio is 3.00 to 1.00 or less and (2) in an aggregate amount not to exceed $100,000 in any 
fiscal year if our consolidated total leverage ratio is greater than 3.00 to 1.00 at the time the dividend or repurchase is made; 
notwithstanding (1) and (2), so long as immediately after giving effect to the payment of any such dividends, cash availability 
is at least $100,000, we may declare and pay cash dividends on shares of our common stock in an aggregate amount not 
to  exceed  in  any  fiscal  year  the  product  of  the  aggregate  amount  of  dividends  declared  in  the  fourth  quarter  of  the 
immediately preceding fiscal year multiplied by four.   

During  each  of  the  first  three  quarters  of  2019,  we  declared  a  regular  quarterly  dividend  of  $1.25  per  share  of  our 
common  stock.    Each  of  these  dividends  was  paid  in  the  immediately  following  quarter.    Additionally,  during  the  fourth 
quarter of 2019, we increased our regular quarterly dividend by 4.0% by declaring a dividend of $1.30 per share and declared 
a special dividend of $3.00 per share.  The special dividend was paid on August 2, 2019 to shareholders of record on July 
19, 2019.  The regular quarterly dividend was paid on August 5, 2019 to shareholders of record on July 19, 2019.  In 2018 
and 2017, we paid special dividends of $3.75 per share and $3.50 per share, respectively. 

The following table highlights the dividends per share we paid for the last three years:  

Dividends per share paid 

2019 

2018 

2017 

$ 

8.00  $ 

8.55  $ 

8.10 

Our criteria for share repurchases are that they be accretive to expected net income per share and are within the limits 
imposed by our debt commitments.  Subject to the limits imposed by our revolving credit facility, in each of 2019, 2018 and 
2017, we were authorized by our Board of Directors to repurchase shares at the discretion of management up to $25,000.  
Additionally, in the fourth quarter of 2019, our Board of Directors increased our share repurchase authorization to $50,000.  
In 2019 and 2017, we did not repurchase any shares of our common stock.  In 2018, we repurchased 100,000 shares of 
our common stock in the open market at an aggregate cost of $14,772.  

32 

 
 
 
 
 
 
 
 
 
 
 
In 2019, 2018 and  2017, related  tax  withholding  payments on certain share-based compensation awards  exceeded 
proceeds received from the exercise of stock options which resulted in a net use of cash of $2,497, $3,816, and $6,896, 
respectively.   

Working Capital 

In the restaurant industry, substantially all sales are either for cash or third-party credit card.  Like many other restaurant 
companies, we are able to, and often do, operate with negative working capital.  Restaurant inventories purchased through 
our principal food distributor are on terms of net zero days, while other restaurant inventories purchased locally are generally 
financed through trade credit at terms of 30 days or less.  Because of our gift shop, which has a lower product turnover than 
the restaurant, we carry larger inventories than many other companies in the restaurant industry.  Retail inventories are 
generally financed through trade credit at terms of 60 days or less.  These various trade terms are aided by rapid turnover 
of the restaurant inventory.  Employees generally are paid on weekly or semi-monthly schedules in arrears for hours worked 
except for bonuses that are paid either quarterly or annually in arrears.  Many other operating expenses have normal trade 
terms and certain expenses such as certain taxes and some benefits are deferred for longer periods of time.  

The following table highlights our working capital deficit:  

Working capital deficit 

2019 

2018 
$ (150,094)  $  (57,867)  $  (16,971) 

2017 

The change in working capital at August 2, 2019 compared to August 3, 2018 primarily reflected the decrease in cash, 
higher accounts payable, higher incentive compensation accruals and an increase in the sales of our gift cards partially 
offset  by  the  timing  of  payments  for  income  taxes.    The  decrease  in  cash  resulted  primarily  from  the  purchase  of  our 
investment  in  PBS  partially  offset  by  lower  spending  for  capital  expenditures.    Higher  incentive  compensation  accruals 
resulted from better performance against financial objectives in 2019 as compared to 2018.  

The change in working capital at August 3, 2018 compared to July 28, 2017 primarily reflected the decrease in cash 
and  the  timing  of  payments  for  income  taxes  partially  offset  by  lower  incentive  compensation  accruals  based  on  lower 
performance against financial objectives in 2018 and lower payroll accruals due to the timing of payments.  The decrease 
in cash resulted primarily from higher spending for capital expenditures and the repurchase of shares in 2018 partially offset 
by an increase in cash generated by operations.   

Off-Balance Sheet Arrangements 

Other than various operating leases, which are disclosed more fully in “Material Commitments” below and Notes 2 and 

10 to our Consolidated Financial Statements, we have no other material off-balance sheet arrangements. 

Material Commitments 

Our contractual cash obligations and commitments as of August 2, 2019, are summarized in the tables below: 

Contractual Obligations (a) 
2019 Revolving Credit Facility(b) 
Operating leases (c) 
Purchase obligations (d) 
Other long-term obligations (e) 
Total contractual cash obligations 

2019 Revolving Credit Facility(b) 
Standby letters of credit(f) 
Guarantees (g) 
Total commitments 

Total 

Payments due by Years 
2023-2024 
After 2024 
2021-2022 
2020 
$   400,000   $           — 
$   400,000   $           —   $           — 
515,169 
77,242 
5,215 
514 
32,490 
4,871 
$548,173  
$87,328  

729,319 
65,365 
37,731 
$1,232,415  

67,659 
515 
370 
$468,544  

69,249 
59,121 
— 
$128,370  

2020 

Total 

Amount of Commitment Expirations by Years 
2021-2022 
After 2024 
2023-2024 
$           —   $   950,000  $           — 
— 
            —  
$   959,436   $      9,190   $         246   $   950,000  $           — 

$   950,000   $           — 
8,955  
235  

     —  
246  

8,955 
481 

— 
— 

(a)  At August 2, 2019, the entire liability for uncertain tax positions (including penalties and interest) is classified as a long-
term liability.  At this time, we are unable to make a reasonably reliable estimate of the amounts and timing of payments 
in individual years because of uncertainties in the timing of the effective settlement of tax positions.  As such, the liability 
for uncertain tax positions of $24,303 is not included in the contractual cash obligations and commitments table above. 
(b)  Our 2019 Revolving Credit Facility expires on September 5, 2023.  Using projected interest rates, we anticipate having 
interest payments of $13,731, $25,418 and $23,467 in 2020, 2021-2022 and 2023-2024, respectively.  The projected 

33 

 
 
 
 
 
 
 
 
 
 
 
 
interest rates for our swapped portion of our outstanding borrowings are our fixed rates under our interest rate swaps 
(see Note 7 to the Consolidated Financial Statements) plus our current credit spread of 1.00%.  The projected interest 
rate for our unswapped portion of our outstanding borrowings is the average of the three-year and five-year swap rates 
at August 2, 2019 of 1.64% plus our current credit spread of 1.00%.  Based on our outstanding borrowings and our 
standby letters of credit at August 2, 2019 and our current unused commitment fee as defined in the 2019 Revolving 
Credit  Facility,  our  unused  commitment  fees  in  2020,  2021-2022  and  2023-2024  would  be  $821,  $1,641  and  $908, 
respectively; however, the actual amount will differ based on actual usage of the 2019 Revolving Credit Facility.   
(c)  Includes base lease terms and certain optional renewal periods for which, at the inception of the lease, it is reasonably 

assured that we will exercise.  

(d)  Purchase  obligations  consist  of  purchase  orders  for  food  and  retail  merchandise;  purchase  orders  for  capital 
expenditures, supplies, other operating needs and other services; and commitments under contracts for maintenance 
needs  and  other  services.    We  have  excluded  contracts  that  do  not  contain  minimum  purchase  obligations.    We 
excluded long-term agreements for services and operating needs that can be cancelled within 60 days without penalty.  
We included long-term agreements and certain retail purchase orders for services and operating needs that can be 
cancelled with more than 60 days’ notice without penalty only through the term of the notice.  We included long-term 
agreements for services and operating needs that only can be cancelled in the event of an uncured material breach or 
with  a  penalty  through  the  entire  term  of  the  contract.    Because  of  the  uncertainties  of  seasonal  demands  and 
promotional calendar changes, our best estimate of usage for food, supplies and other operating needs and services is 
ratably over either the notice period or the remaining life of the contract, as applicable, unless we had better information 
available at the time related to each contract. 

(e)  Other long-term obligations include our Non-Qualified Savings Plan ($30,593, with a corresponding long-term asset to 
fund the liability; see Note 13 to the Consolidated Financial Statements), Deferred Compensation Plan ($1,897) and 
our long-term incentive plans ($5,241).   

(f)  Our standby letters of credit relate to securing reserved claims under workers’ compensation insurance and reduce our 

borrowing availability under the 2019 Revolving Credit Facility.   

 (g)    Consists  solely  of  guarantees  associated  with  lease  payments  for  two  properties.    We  are  not  aware  of  any  non-
performance under these arrangements that would result in us having to perform in accordance with the terms of these 
guarantees. 

Recent Accounting Pronouncements Adopted and Not Yet Adopted 

See Note 2 to the accompanying Consolidated Financial Statements for a discussion of recent accounting guidance 
adopted and not yet adopted.  The adopted accounting guidance discussed in Note 2 did not have a significant impact on 
our consolidated financial position or results of operations.  Regarding the accounting guidance not yet adopted, with the 
exception of the accounting guidance for leases, we do not expect the accounting guidance will have a significant impact 
on the Company’s financial position or results of operations.  Regarding the accounting guidance for leases, we expect that 
the adoption of the accounting guidance will have a material impact on our consolidated balance sheet.  We do not expect 
that the adoption of the accounting guidance for leases will have material impact on our consolidated statement of income 
or statement of cash flows.     

CRITICAL ACCOUNTING ESTIMATES 

We  prepare  our  Consolidated  Financial  Statements  in  conformity  with  GAAP.  The  preparation  of  these  financial 
statements requires us to make estimates and assumptions about future events and apply judgments that affect the reported 
amounts  of  assets,  liabilities,  revenue,  expenses  and  related  disclosures.    We  base  our  estimates  and  judgments  on 
historical experience, current trends, outside advice from parties believed to be experts in such matters and on various other 
assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making 
judgments about the carrying value of assets and  liabilities that are not readily  apparent from other sources.  However, 
because  future  events  and  their  effects  cannot  be  determined  with  certainty,  actual  results  could  differ  from  those 
assumptions and estimates, and such differences could be material. 

Our significant accounting policies are discussed in Note 2 to the Consolidated Financial Statements.  Judgments and 
uncertainties  affecting  the  application  of  those  policies  may  result  in  materially  different  amounts  being  reported  under 
different conditions or using different assumptions.  Critical accounting estimates are those that: 

(cid:120)  management believes are most important to the accurate portrayal of both our financial condition and operating results; 

(cid:120) 

and 
require management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates 
about the effect of matters that are inherently uncertain. 

34 

 
 
 
 
 
 
 
 
 
We consider the following accounting estimates to be most critical in understanding the judgments that are involved in 

preparing our Consolidated Financial Statements: 

Impairment of Long-Lived Assets 
(cid:120) 
Insurance Reserves 
(cid:120) 
(cid:120)  Retail Inventory Valuation 

Management  has  reviewed  these  critical  accounting  estimates  and  related  disclosures  with  the  Audit  Committee  of  our 
Board of Directors. 

Impairment of Long-Lived Assets 

We assess the impairment of long-lived assets whenever events or changes in circumstances indicate that the carrying 
value of an asset may not be recoverable.  Recoverability of assets is measured by comparing the carrying value of the 
asset to the undiscounted future cash flows expected to be generated by the asset.  If the total expected future cash flows 
are less than the carrying amount of the asset, the carrying value is written down, for an asset to be held and used, to the 
estimated fair value or, for an asset to be disposed of, to the fair value, net of estimated costs of disposal.  Any loss resulting 
from impairment is recognized by a charge to income.  Judgments and estimates that we make related to the expected 
useful lives of long-lived assets and future cash flows are affected by factors such as changes in economic conditions and 
changes  in  operating  performance.    The  accuracy  of  such  provisions  can  vary  materially  from  original  estimates  and 
management regularly monitors the adequacy of the provisions until final disposition occurs. 

We have not made any material changes in our methodology for assessing impairments during the past three years 
and  we  do  not  believe  that  there  is  a  reasonable  likelihood  that  there  will  be  a  material  change  in  the  estimates  or 
assumptions used by us to assess impairment of long-lived assets.  However, if actual results are not consistent with our 
estimates and assumptions used in estimating future cash flows and fair values of long-lived assets, we may be exposed 
to losses that could be material. 

Insurance Reserves 

We self-insure a significant portion of our expected workers’ compensation and general liability programs. We purchase 
insurance for individual workers’ compensation claims that exceed $250, $750 or $1,000 depending on the state in which 
the claim originated.  We purchase insurance for individual general liability claims that exceed $500.  We record a reserve 
for workers’ compensation and general liability for all unresolved claims and for an estimate of incurred but not reported 
(“IBNR”)  claims.    These  reserves  and  estimates  of  IBNR  claims  are  based  upon  a  full  scope  actuarial  study  which  is 
performed annually at the end of our third quarter and is adjusted by the actuarially determined losses and actual claims 
payments for the fourth quarter.  Additionally, we perform limited scope actuarial studies on a quarterly basis to verify and/or 
modify our reserves.  The reserves and losses in the actuarial study represent a range of possible outcomes within which 
no given estimate is more likely than any other estimate.  As such, we record the losses in the lower half of that range and 
discount them to present value using a risk-free interest rate based on projected timing of payments. We also monitor actual 
claims  development,  including  incurrence  or  settlement  of  individual  large  claims  during  the  interim  periods  between 
actuarial studies as another means of estimating the adequacy of our reserves.   

Our  group  health  plans  combine  the  use  of  self-insured  and  fully-insured  programs.    Benefits  for  any  individual 
(employee or dependents) in the self-insured group health program are limited.  We record a liability for the self-insured 
portion of our group health program for all unpaid claims based upon a loss development analysis derived from actual group 
health  claims  payment  experience.    We  also  record  a  liability  for  unpaid  prescription  drug  claims  based  on  historical 
experience.   

Our  accounting  policies  regarding  insurance  reserves  include  certain  actuarial  assumptions  and  management 
judgments  regarding  economic  conditions,  the  frequency  and  severity  of  claims  and  claim  development  history  and 
settlement practices.  We have not made any material changes in the methodology used to establish our insurance reserves 
during the past three years and do not believe there is a reasonable likelihood that there will be a material change in the 
estimates or assumptions used to calculate the insurance reserves.  However, changes in these actuarial assumptions or 
management judgments in the future may produce materially different amounts of expense that would be reported under 
these insurance programs. 

35 

 
 
 
 
 
 
Retail Inventory Valuation 

Cost of goods sold includes the cost of retail merchandise sold at our stores utilizing the retail inventory method (“RIM”).  
Under RIM, the valuation of our retail inventories is determined by applying a cost-to-retail ratio to the retail value of our 
inventories.    Inherent  in  the  RIM  calculation  are  certain  inputs,  including  initial  markons,  markups,  markdowns  and 
shrinkage, which may significantly impact the gross margin calculation as well as the ending inventory valuation.    

Inventory  valuation  provisions  are  included  for  retail  inventory  obsolescence  and  retail  inventory  shrinkage.    Retail 
inventory is reviewed on a quarterly basis for obsolescence and adjusted as appropriate based on assumptions made by 
management and judgment regarding inventory aging and future promotional activities.  Retail inventory also includes an 
estimate of shrinkage that  is adjusted  upon physical  inventory  counts.  Annual  physical inventory counts are conducted 
based  upon  a  cyclical  inventory  schedule.    An  estimate  of  shrinkage  is  recorded  for  the  time  period  between  physical 
inventory counts by using a two-year average of the physical inventories’ results on a store-by-store basis.     

We have not made any material changes in the methodologies, estimates or assumptions related to our merchandise 
inventories  during  the  past  three  years  and  do  not  believe  there  is  a  reasonable  likelihood  that  there  will  be  a  material 
change in the estimates or assumptions in the future.  However, actual obsolescence or shrinkage recorded may produce 
materially different amounts than we have estimated.   

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

We  are  exposed  to  market  risk,  such  as  changes  in  interest  rates  and  commodity  prices.    We  do  not  hold  or  use 

derivative financial instruments for trading purposes. 

Interest Rate Risk.  We have interest rate risk relative to our outstanding borrowings under our revolving credit facility.  
At both August 2, 2019 and August 3, 2018, our outstanding borrowings totaled $400,000 (see Note 6 to our Consolidated 
Financial Statements).  Loans under our credit facility bear interest, at our election, either at the prime rate or LIBOR plus a 
percentage point spread based on certain specified financial ratios.  Our policy has been to manage  interest cost using a 
mix of fixed and variable rate debt (see Notes 6, 7 and 10 to our Consolidated Financial Statements).  To manage this risk 
in a cost efficient manner, we have entered into interest rate swaps.   

A summary of our interest rate swaps at August 2, 2019 is as follows: 

Trade Date 

January 30, 2015 
January 30, 2015 
January 30, 2015 
January 30, 2015 
January 16, 2019 
January 16, 2019 

Effective Date 

Term  
(in Years) 

  May 3, 2019 
  May 4, 2021 
  May 3, 2019 
  May 4, 2021 
  May 3, 2019 
  May 3, 2019 

2 
3 
2 
3 
3 
2 

Notional Amount 
       $          60,000 
                 120,000 
                   60,000 
                   80,000 
                 115,000 
                 115,000 

Fixed 
Rate 

2.16% 
2.41% 
2.15% 
2.40% 
2.63% 
2.68% 

At August 2, 2019, $350,000 of our outstanding borrowings were swapped at a weighted average interest rate of 3.49%; 
the weighted average interest rate on the remaining $50,000 of our outstanding borrowings was 3.58%.  The impact of a 
one-percentage point increase in the remaining $50,000 of our outstanding borrowings is approximately $500. At August 3, 
2018, our outstanding borrowings of $400,000 were swapped at a weighted average interest rate of 3.73%.  See Note 7 to 
our Consolidated Financial Statements for further discussion of our interest rate swaps. 

Commodity  Price  Risk.  Many  of  the  food  products  that  we  purchase  are  affected  by  commodity  pricing  and  are, 
therefore,  subject  to  price  volatility  caused  by  market  conditions,  weather,  production  problems,  delivery  difficulties  and 
other factors which are outside our control and which are generally unpredictable.  

36 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table highlights the five food categories which accounted for the largest shares of our food purchases in 2019 

and 2018: 

Beef 
Dairy (including eggs) 
Fruits and vegetables  
Poultry 
Pork 

Percentage of Food Purchases 

2019 
14% 
13% 
12% 
11% 
11% 

2018 
14% 
13% 
12% 
11% 
11% 

Other categories affected by the commodities markets, such as grains and seafood, may each account for as much as 
8% of our food purchases.  While some of our food items are produced to our proprietary specifications, our food items are 
based on generally available products, and if any existing suppliers fail, or are unable to deliver in quantities required by us, 
we believe that there are sufficient other quality suppliers in the marketplace that our sources of supply can be replaced as 
necessary to allow us to avoid any material adverse effects that could be caused by such unavailability.  We also recognize, 
however,  that  commodity  pricing  is  extremely  volatile  and  can  change  unpredictably  even  over  short  periods  of  time.  
Changes in commodity prices would affect us and our competitors generally, and depending on the terms and duration of 
supply contracts, sometimes simultaneously.  We enter into contracts for certain of our products in an effort to minimize 
volatility of supply and pricing.  In many cases, or over the longer term, we believe we will be able to pass through some or 
much of the increased commodity costs by adjusting our menu pricing.  From time to time, competitive circumstances, or 
judgments  about  consumer  acceptance  of  price  increases,  may  limit  menu  price  flexibility,  and  in  those  circumstances, 
increases in commodity prices can result in lower margins. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the shareholders and the Board of Directors of Cracker Barrel Old Country Store, Inc. 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Cracker Barrel Old Country Store, Inc. and subsidiaries 
(the "Company") as of August 2, 2019 and August 3, 2018, the related consolidated statements of income, comprehensive 
income, changes in shareholders’ equity, and cash flows, for each of the three  years in the period ended August 2, 2019, 
and the related notes (collectively referred to as the "financial statements"). In our opinion, the financial statements present 
fairly, in all material respects, the financial position of the Company as of August 2, 2019 and August 3, 2018, and the results 
of  its  operations  and  its  cash  flows  for  each  of  the  three  years  in  the  period  ended  August  2,  2019,  in  conformity  with 
accounting principles generally accepted in the United States of America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the  Company's internal control over financial reporting as of August 2, 2019, based on criteria established  in 
Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission and our report dated September 27, 2019, expressed an unqualified opinion on the Company's internal control 
over financial reporting. 

Basis for Opinion 

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion 
on the Company's financial statements based on our audits. We are a public accounting firm registered with the PCAOB 
and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and 
the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether 
due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial 
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included 
examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also 
included evaluating the accounting principles used and significant estimates made by management, as well as evaluating 
the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. 

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current-period audit of the financial statements 
that  was  communicated  or  required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to  accounts  or 
disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex 
judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, 
taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the 
critical audit matter or on the accounts or disclosures to which it relates. 

Commitments and Contingencies — Insurance Reserves — Refer to Notes 2 and 16 to the financial statements 

Critical Audit Matter Description 

The Company self-insures a significant portion of its workers’ compensation and general liability program and records a 
reserve for all unresolved claims and an estimate of incurred but not reported (IBNR) claims. These reserves and estimates 
of IBNR claims are based upon a full-scope actuarial study performed annually by management’s specialist at the end of 
the third quarter and are adjusted by the actuarially determined losses and actual claims payments for the fourth quarter. 
The reserves and losses in the actuarial study represent a range of possible outcomes within which no given estimate is 
more likely than any other estimate. Using this information, the Company records the expected losses in the lower half of 
the range, which is discounted to present value using a risk-free interest rate. The Company also monitors actual claims 
development as another means of estimating the adequacy of the historical reserves. 

We identified insurance reserves as a critical audit matter because estimating the reserve for all unresolved claims and 
IBNR  claims  involves  significant  estimation  by  management.  This  required  a  high  degree  of  auditor  judgment  and  an 
increased  extent  of  effort,  including  the  need  to  involve  our  actuarial  specialists,  when  performing  audit  procedures  to 
evaluate whether insurance reserves were appropriately recorded as of August 2, 2019. 

38 

 
 
 
How the Critical Audit Matter Was Addressed in the Audit 

Our audit procedures related to the insurance reserves included the following, among others:  

(cid:120)  We tested the effectiveness of controls related to insurance reserves, including management’s controls over the claims 

data provided to the actuary and those over the estimation of unresolved claims and IBNR claims. 

(cid:120)  We evaluated the methods and assumptions used by management to estimate the insurance reserves by: 

−  Testing the underlying data that served as the basis for the actuarial analysis, including reconciling the claims data 
to the actuarial analysis, testing current year claims and payment data, verifying the self-insured retention limits, 
testing the annual exposure data, and recalculating the discount using the published risk-free rates. 

−  Comparing  management’s  selected  insurance  reserve  estimates  within  the  range  provided  by  their  third-party 

actuary to historical trends.  

−  Performing  a  retrospective  review  by  comparing  the  prior  year  recorded  amounts  to  the  subsequent  claim 

emergence.  

−  With the assistance of our actuarial specialists, we developed an independent range of estimates of the insurance 
reserves, utilizing paid and reported loss development factors from the Company’s historical data and industry loss 
development factors as deemed necessary. We then compared our estimated range to management’s estimates.   

/s/ Deloitte & Touche LLP 

Nashville, Tennessee 

September 27, 2019 

We have served as the Company’s auditor since 1974. 

39 

 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED BALANCE SHEETS 

ASSETS 
Current Assets: 
Cash and cash equivalents 
Accounts receivable 
Income taxes receivable 
Inventories 
Prepaid expenses and other current assets 
Total current assets 
Property and Equipment: 
Land 
Buildings and improvements 
Buildings under capital leases 
Restaurant and other equipment 
Leasehold improvements 
Construction in progress 
Total 

Less: Accumulated depreciation and amortization of capital leases 

Property and equipment – net 
Investment in unconsolidated subsidiary 
Other assets 
Total 

LIABILITIES AND SHAREHOLDERS’ EQUITY 
Current Liabilities: 
Accounts payable 
Taxes withheld and accrued 
Accrued employee compensation 
Accrued employee benefits 
Deferred revenues 
Dividend payable 
Other current liabilities 
Total current liabilities 
Long-term debt 
Long-term interest rate swap liability 
Other long-term obligations 
Deferred income taxes 

Commitments and Contingencies (Notes 10 and 16) 

Shareholders’ Equity: 
Preferred stock – 100,000,000 shares of $0.01 par value authorized; 

300,000 shares designated as Series A Junior Participating Preferred 
Stock; no shares issued 

Common stock – 400,000,000 shares of $0.01 par value authorized; 2019 

– 24,049,240 shares issued and outstanding; 2018 – 24,011,550 

    shares issued and outstanding     
Additional paid-in capital 
Accumulated other comprehensive income (loss) 
Retained earnings 
Total shareholders’ equity 
Total 

See Notes to Consolidated Financial Statements. 

(In thousands except share data) 

August 2, 2019  August 3, 2018 

$          36,884 
22,757 
              9,449  
154,958 
18,332 
242,380 

307,238 
881,705 
3,289 
723,851 
385,340 
11,392 
2,312,815 
1,143,850 
1,168,965 
            89,100  
80,780 
$     1,581,225  

$       114,656 
19,496 
—  
156,253 
16,347 
306,752 

307,207 
861,949 
3,289 
658,978 
353,329 
27,849 
2,212,601 
1,063,466 
1,149,135 
— 
71,468 
$     1,527,355  

$     132,221 
38,196 
67,879  
24,927  
81,734  
32,144  
15,373 
392,474 
400,000 
10,483 
129,439 
44,119 

$     122,332 
37,069 
60,562  
25,416  
76,292  
31,117  
11,831 
364,619 
400,000 
— 
128,794 
52,161 

— 

— 

241 
49,732 
       (6,913) 
561,650 
604,710 
$  1,581,225  

240 
44,049 
           4,685  
532,807 
581,781 
$  1,527,355  

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF INCOME 

Total revenue 
Cost of goods sold (exclusive of depreciation and rent) 
Labor and other related expenses 
Other store operating expenses 
Store operating income 
General and administrative expenses 
Operating income 
Interest expense 
Income before income taxes 
Provision for income taxes 
Net income 

(In thousands except share data) 
Fiscal years ended 

August 2, 2019  August 3, 2018 

July 28, 2017 

$      3,071,951  $      3,030,445 
935,397 
1,055,811 
601,889 
437,348 
143,756 
293,592 
15,169 
278,423 
30,803 

$      2,926,289  
891,293 
1,017,124 
563,300 
454,572 
141,414 
313,158 
14,271 
298,887 
96,988 
$         223,401   $         247,620   $         201,899  

931,077 
1,078,751 
626,453 
435,670 
152,826 
282,844 
16,488 
266,356 
42,955 

Net income per share - basic 
Net income per share - diluted 

$               9.29   $             10.31   $               8.40  
$               9.27   $             10.29   $               8.37  

Basic weighted average shares outstanding 
Diluted weighted average shares outstanding 

24,037,272 
24,096,396 

24,011,161 
24,075,614 

24,031,810 
24,118,288 

See Notes to Consolidated Financial Statements. 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 

(In thousands) 
Fiscal years ended 
August 2, 2019  August 3, 2018  July 28, 2017 

Net income 

$         223,401   $       247,620   $       201,899 

Other comprehensive income (loss) before income tax 
expense (benefit): 

 Change in fair value of interest rate swaps 

Income tax expense (benefit) 
Other comprehensive income (loss), net of tax 
Comprehensive income 

           15,402  
           13,103  
       (15,466) 
             5,891  
             4,189  
             (3,868) 
             9,511  
             8,914  
           (11,598) 
$         211,803   $       256,534   $       211,410  

See Notes to Consolidated Financial Statements. 

42 

 
 
 
 
 
 
 
 
 
 
 
  
   
  
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 
(In thousands except share data) 

Balances at July 29, 2016 
Comprehensive Income: 

Net income 

Other comprehensive income, net of tax  

Total comprehensive income 

Cash dividends declared - $8.15 per share 
Share-based compensation 
Issuance of share-based  compensation awards, 
net of shares withheld for employee  taxes 
Tax benefit realized upon exercise of share-based 

compensation awards 

Purchases and retirement of common stock 

Balances at July 28, 2017 
Comprehensive Income: 

Net income 

Other comprehensive income, net of tax  
Total comprehensive income 

Cash dividends declared - $8.60 per share 
Share-based compensation 
Issuance of share-based  compensation awards, 
net of shares withheld for employee  taxes 
Tax benefit realized upon exercise of share-based 

compensation awards 

Purchases and retirement of common stock 

Balances at August 3, 2018 
Comprehensive Income: 

Net income 

Other comprehensive income, net of tax  
Total comprehensive income 

Cash dividends declared - $8.05 per share 
Share-based compensation 
Issuance of share-based  compensation awards, 
net of shares withheld for employee  taxes 
Tax benefit realized upon exercise of share-based 

compensation awards 

Purchases and retirement of common stock 

Balances at August 2, 2019 

Common Stock 

Shares 
23,956,134 

Retained 
Amount 
Earnings 
$     240   $      51,462   $          (13,740)  $  488,481 

Additional 
Paid-In 
Capital 

Accumulated 
Other 
Comprehensive 
Income (Loss) 

Total 
Shareholders’ 
Equity 
$        526,443  

— 
— 
— 
— 
— 

— 
— 
— 
— 
— 

— 
— 
— 
— 
8,458 

99,548 

1  

 (6,897) 

— 
9,511 

9,511 
— 
— 

— 

201,899 
— 
201,899 
  (197,544) 
— 

201,899 
9,511 

211,410 
  (197,544) 
8,458 

— 

(6,896) 

— 
— 
24,055,682 

— 
— 
     241  

2,636 
-- 
      55,659  

— 
— 
             (4,229) 

— 
— 
  492,836  

2,636 
-- 
       544,507  

— 
— 
— 
— 
— 

55,868 

— 
— 
— 
— 
— 

—  

— 
— 
— 
— 
         6,977  

(3,816) 

— 
(100,000) 
24,011,550 

— 
(1) 

—   
      (14,771) 
     240   $      44,049  

— 
8,914 
8,914 
— 
— 

— 

247,620 
— 
247,620 
  (207,649) 
— 

247,620 
8,914 
256,534 
    (207,649) 
             6,977  

— 

(3,816) 

— 
(14,772) 
          $    4,685   $  532,807   $        581,781  

— 
— 

— 
— 

— 
— 
— 
— 
— 

— 
— 
— 
— 
— 

— 
— 
— 
— 
         8,181  

— 
(11,598) 
(11,598) 
— 
— 

223,401 
— 
223,401 
  (194,558) 
— 

223,401 
(11,598) 
211,803 
(194,558) 
             8,181  

37,690 

1  

(2,498) 

— 

— 

(2,497) 

— 
— 
24,049,240 

— 
— 

—   
      — 
$     241   $      49,732  

— 
— 
          $  (6,913)   $  561,650   $        604,710  

-— 
— 

— 
— 

See Notes to Consolidated Financial Statements. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

Cash flows from operating activities: 

Net income 

Adjustments to reconcile net income to net cash provided by 
operating activities: 

Depreciation and amortization 
Loss on disposition of property and equipment 
Share-based compensation 
Excess tax benefit from share-based compensation 

Changes in assets and liabilities: 

Accounts receivable 
Income taxes receivable 
Inventories 
Prepaid expenses and other current assets 
Other assets 
Accounts payable 
Taxes withheld and accrued 
Accrued employee compensation 
Accrued employee benefits 
Deferred revenues 
Other current liabilities 
Other long-term obligations 
Deferred income taxes 

Net cash provided by operating activities 

Cash flows from investing activities: 

August 2, 2019 

(In thousands) 
Fiscal years ended 
August 3, 2018 

July 28, 2017 

$           223,401   $         247,620  

$         201,899  

107,537  
10,265  
8,181 
                 — 

93,692 
7,119 
6,977 
                 — 

86,319 
5,585 
8,458 
             (2,636) 

                 (3,261) 
                 (9,449) 
              1,295  
                 (1,985) 
2,852  
9,889  
1,127  
7,311 
                    (489) 
5,442 
         3,492 
1,362 
                  (4,174) 
  362,796 

          (1,380) 
           4,265  
              114  
             (500) 
          (1,400) 
           3,937  
              344  
        (10,389) 
          (1,343) 
           3,916  
          (8,121) 
              157  
        (14,388) 
330,620 

      (152,249) 
616  
411  
— 
— 
      (151,222) 

           1,273  
         14,555  
            (4,059) 
            (1,274) 
            (4,344) 
          (14,098) 
               (836) 
        9,752  
            (1,169) 
           8,348 
           4,470 
           3,461 
             5,063 
             320,767 

          (110,591) 
483 
503  
— 
— 
        (109,605) 

Purchase of property and equipment 
Proceeds from insurance recoveries of property and equipment 
Proceeds from sale of property and equipment 
Purchase of investment in unconsolidated subsidiary 
Notes receivable from unconsolidated subsidiary 
Net cash used in investing activities 

             (138,293) 
753  
151  
                (89,100) 
(15,085) 
      (241,574) 

Cash flows from financing activities: 

 Proceeds from issuance of long-term debt 
 (Taxes withheld) and proceeds from issuance of share-based 

             400,000 

                  — 

                 — 

compensation awards, net 

 Principal payments under long-term debt 
Purchases and retirement of common stock 
Deferred financing costs 
Dividends on common stock 
Excess tax benefit from share-based compensation 
Net cash used in financing activities 

Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents, beginning of year 
Cash and cash equivalents, end of year 

Supplemental disclosure of cash flow information: 

Cash paid during the year for: 

Interest, net of amounts capitalized 
Income taxes 

Supplemental schedule of non-cash investing and financing 

activities: 
Capital expenditures accrued in accounts payable 
Change in fair value of interest rate swaps 
Change in deferred tax asset for interest rate swaps 
Dividends declared but not yet paid 

See Notes to Consolidated Financial Statements. 

               (2,497) 
            (400,000) 
                       — 
                 (3,022) 
            (193,475) 
          — 
      (198,994) 
                (77,772) 
               114,656  

            (6,896) 
                  — 
                      — 
                      — 
         (196,867) 
          2,636 
          (201,127) 
10,035 
150,966 
$            36,884   $           114,656   $           161,001  

            (3,816) 
                  — 
           (14,772) 
                    — 
         (207,155) 
    — 
      (225,743) 
(46,345) 
161,001 

   $           12,100  
                56,450  

 $           17,272   $           12,847  
            78,092  
              43,471  

  $              9,508 
               (15,466)  
                  3,868   
                  32,859 

$              8,183  $             6,743 
              13,103  
            15,402  
              (4,189)                 (5,891)  

31,784 

             31,296 

44 

 
 
 
 
 
 
 
 
 
 
                
                
                
 
 
 
 
 
 
                
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands except share data) 

1.  Description of the Business 

Cracker  Barrel  Old  Country  Store,  Inc.  and  its  affiliates  (collectively,  in  the  Notes,  the  “Company”)  are  principally 
engaged in the operation and development in the United States (“U.S.”) of the Cracker Barrel Old Country Store® (“Cracker 
Barrel”) concept.   

2.  Summary of Significant Accounting Policies 

GAAP  –  The  accompanying  Consolidated  Financial  Statements  have  been  prepared  in  accordance  with  generally 

accepted accounting principles in the U.S. (“GAAP”). 

Fiscal  year  – The Company’s fiscal  year ends on the Friday nearest July 31st and each quarter consists of thirteen 
weeks unless noted otherwise.  The Company’s fiscal year ended August 3, 2018 consisted of 53 weeks and the fourth 
quarter of 2018 consisted of fourteen weeks.  References in these Notes to a year or quarter are to the Company’s fiscal 
year or quarter unless noted otherwise.   

Principles  of  consolidation  –  The  Consolidated  Financial  Statements  include  the  accounts  of  the  Company  and  its 
subsidiaries, all of which are wholly owned.  All significant intercompany transactions and balances have been eliminated. 

Investment in unconsolidated subsidiary –  Effective July 18, 2019, the Company purchased approximately 58.6% of the 
economic ownership interest, and approximately 49.7% of the voting interest, in PBS HoldCo, LLC (“PBS HC”).  PBS HC and 
its subsidiaries develop, own, and operate food, beverage and entertainment establishments under the name of Punch Bowl 
Social.  Since the Company has the ability to exercise significant influence, but not control, over PBS HC, the Company accounts 
for its investment in PBS HC under the equity method.   Accordingly, beginning in the first quarter of 2020, the Company will 
recognize its proportionate share of the reported earnings or losses of PBS HC adjusted for basis differences on its consolidated 
statement  of  income  and  as  an  adjustment  to  the  Company’s  investment  in  unconsolidated  subsidiary  on  the  consolidated 
balance sheet.  The Company will assess the impairment of its equity investment whenever events or changes in circumstances 
indicate that a decrease in value of the investment has occurred that is other than temporary.   

Cash  and  cash  equivalents  –  The  Company’s  policy  is  to  consider  all  highly  liquid  investments  purchased  with  an 

original maturity of three months or less to be cash equivalents. 

Accounts  receivable  –  Accounts  receivable  represent  their  estimated  net  realizable  value.    Accounts  receivable  are 

written off when they are deemed uncollectible. 

Inventories – Cost of restaurant inventory is determined by the first-in, first-out (“FIFO”) method.  Retail inventories are 
valued  using  the  retail  inventory  method  (“RIM”)  except  at  the  retail  distribution  center  which  are  valued  using  moving 
average cost.  Approximately 80% of retail inventories are valued using RIM.  Retail inventories valued using RIM are stated 
at the lower of cost or market.  Cost of restaurant inventory and retail inventory valued using moving average cost are stated 
at the lower of cost and net realizable value.  See Note 5 for additional information regarding the components of inventory. 

Valuation provisions are included for retail inventory obsolescence, retail inventory shrinkage, returns and amortization 
of certain items.  The estimate of retail inventory shrinkage is adjusted upon physical inventory counts.  Annual physical 
inventory counts are conducted based upon a cyclical inventory schedule.  An estimate of shrinkage is recorded for the time 
period between physical inventory counts by using a two-year average of the physical inventories’ results on a store-by-
store basis. 

45 

 
 
 
 
 
 
Property and equipment – Property and equipment are stated at cost.  For financial reporting purposes, depreciation 
and amortization on these assets are computed by use of the straight-line and double-declining balance methods over the 
estimated useful lives of the respective assets, as follows: 

Buildings and improvements 
Buildings under capital leases 
Restaurant and other equipment 
Leasehold improvements 

Years 
     30-45 
     15-25 
       2-10 
       1-35 

Accelerated depreciation methods are generally used for income tax purposes. 

Total depreciation expense and depreciation expense related to store operations for each of the three  years are  as 

follows: 

Total depreciation expense 
Depreciation expense related to store operations* 

2019 

2018 
$    107,294  $   93,266   $   85,912  
    79,214 

100,366 

86,913 

2017 

*Depreciation  expense  related  to  store  operations  is  included  in  other  store  operating  expenses  in  the  Consolidated 
Statements of Income. 

Gain or loss is recognized upon disposal of property and equipment.  The asset and related accumulated depreciation 

and amortization amounts are removed from the accounts. 

Maintenance  and repairs, including  the replacement of minor items, are charged to expense and major additions to 

property and equipment are capitalized. 

Impairment  of  long-lived  assets  –  The  Company  assesses  the  impairment  of  long-lived  assets  whenever  events  or 
changes in circumstances indicate that the carrying value of an asset may not be recoverable.  Recoverability of assets is 
measured by comparing the carrying value of the asset to the undiscounted future cash flows expected to be generated by 
the asset.  If the total expected future cash flows are less than the carrying value of the asset, the carrying value is written 
down, for an asset to be held and used, to the estimated fair value or, for an asset to be disposed of, to the fair value, net 
of estimated costs of disposal.  Any loss resulting from impairment is recognized by a charge to income.    

Derivative instruments and hedging activities – The Company is exposed to market risk, such as changes in interest 
rates and commodity prices.  The Company has interest rate risk relative to its outstanding borrowings, which bear interest 
at the  Company’s  election  either at the prime rate or LIBOR  plus a percentage  point spread based on certain specified 
financial ratios under its revolving credit facility (see Note 6).  The Company’s policy has been to manage interest cost using 
a  mix  of  fixed  and  variable  rate  debt.    To  manage  this  risk  in  a  cost  efficient  manner,  the  Company  uses  derivative 
instruments, specifically interest rate swaps. 

Companies may elect whether or not to offset related assets and liabilities and report the net amount on their financial 
statements if the right of setoff exists.  Under a master netting agreement, the Company has the legal right to offset the 
amounts owed to the Company against amounts owed by the Company under a derivative instrument that exists between 
the Company and a counterparty.  When the Company is engaged in more than one outstanding derivative transaction with 
the same counterparty and also has a legally enforceable master netting agreement with that counterparty, its credit risk 
exposure is based on the net exposure under the master netting agreement.  If, on a net basis, the Company owes the 
counterparty, the Company regards its credit exposure to the counterparty as being zero.   

The Company does not hold or use derivative instruments for trading purposes.  The Company also does not have any 
derivatives not designated as hedging instruments and has not designated any  non-derivatives as hedging instruments.  
See Note 7 for additional information on the Company’s derivative and hedging activities.  

Segment reporting – Operating segments are components of an enterprise about which separate financial information 
is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in 
assessing performance.  Using these criteria, the Company manages its business on the basis of one reportable operating 
segment (see Note 9 for additional information regarding segment reporting). 

46 

 
 
 
 
 
 
 
 
 
 
Unredeemed gift cards and certificates – Unredeemed gift cards and certificates represent a liability of the Company 
related to unearned income and are recorded at their expected redemption value. No revenue is recognized in connection 
with the point-of-sale transaction when gift cards or gift certificates are sold.  For those states that exempt gift cards and 
certificates from their escheat laws, the Company makes estimates of the ultimate unredeemed (“breakage”) gift cards and 
certificates in the period of the original sale and amortizes this breakage over the redemption period that other gift cards 
and  certificates  historically  have  been  redeemed  by  reducing  its  liability  and  recording  revenue  accordingly.    For  those 
states that do not exempt gift cards and certificates from their escheat laws, the Company records breakage in the period 
that gift cards and certificates are remitted to the state and reduces its liability accordingly.  Any amounts remitted to states 
under escheat or similar laws reduce the Company’s deferred revenue liability and have no effect on revenue or expense 
while any amounts that the Company is permitted to retain are recorded as revenue.  See “Revenue recognition” section in 
this Note for further information regarding breakage. 

Revenue  recognition  –  Revenue  consists  primarily  of  sales  from  restaurant  and  retail  operations.    The  Company 
recognizes  revenue  when  it  satisfies  a  performance  obligation  by  transferring  control  over  a  product  or  service  to  a 
restaurant  guest,  retail  customer  or  other  customer.    The  Company  recognizes  revenues  from  restaurant  sales  when 
payment  is  tendered  at  the  point  of  sale,  as  the  Company’s  performance  obligation  to  provide  food  and  beverages  is 
satisfied.    The  Company  recognizes  revenues  from  retail  sales  when  payment  is  tendered  at  the  point  of  sale,  as  the 
Company’s performance obligation to provide merchandise is satisfied.  Ecommerce sales, including shipping revenue, are 
recorded upon delivery to the customer.  Additionally, the Company provides for estimated returns based on return history 
and sales levels.  The Company’s policy is to present sales in the Consolidated Statements of Income on a net presentation 
basis after deducting sales tax. 

Included in restaurant and retail revenue is gift card breakage.  Customer purchases of gift cards, to be utilized at the 
Company's  stores,  are  not  recognized  as  sales  until  the  card  is  redeemed  and  the  customer  purchases  food  and/or 
merchandise.  Gift cards do not carry an expiration date; therefore, customers can redeem their gift cards indefinitely. A 
certain number of gift cards will not be fully redeemed. Management estimates unredeemed balances and recognizes gift 
card  breakage  revenue  for  these  amounts  in  the  Company's  Consolidated  Statements  of  Income  over  the  expected 
redemption period.  Gift card breakage is recognized when the likelihood of a gift card being redeemed by the customer is 
remote and the Company determines that there is not a legal obligation to remit the unredeemed gift card balance to the 
relevant  jurisdiction.    The  determination  of  the  gift  card  breakage  rate  is  based  upon  the  Company’s  specific  historical 
redemption patterns. The Company recognizes gift card breakage by applying its estimate of the rate of gift card breakage 
over the period of estimated redemption.  For 2019, 2018 and 2017, gift card breakage was $6,814, $6,535, and $7,063, 
respectively.  Revenue recognized in the Consolidated Statements of Income for 2019, 2018 and 2017, respectively, for the 
redemption of gift cards which were included in the deferred revenue balance at the beginning of the fiscal year was $42,292, 
$40,221,  and  $38,483,  respectively.    Deferred  revenue  related  to  the  Company’s  gift  cards  was  $80,073  and  $76,199, 
respectively, at August 2, 2019 and August 3, 2018. 

Insurance – The Company self-insures a significant portion of its workers’ compensation and general liability programs.  
The  Company  purchases  insurance  for  individual  workers’  compensation  claims  that  exceed  $250,  $750  or  $1,000 
depending  on  the state  in  which the claim originates.  The Company purchases insurance for individual general liability 
claims that exceed $500.   

The Company records a reserve for workers’ compensation and general liability for all unresolved claims and for an 
estimate of incurred but not reported claims (“IBNR”).  These reserves and estimates of IBNR claims are based upon a full 
scope actuarial study which is performed annually at the end of the Company’s third quarter and is adjusted by the actuarially 
determined losses and actual claims payments for the fourth quarter.  Additionally, the Company performs limited scope 
actuarial  studies  on  a  quarterly  basis  to  verify  and/or  modify  the  Company’s  reserves.  The  reserves  and  losses  in  the 
actuarial study represent a range of possible outcomes within which no given estimate is more likely than any other estimate.  
As such, the Company records the losses at the lower half of that range and discounts them to present value using a risk -
free interest rate based on projected timing of payments. The Company also monitors actual claims development, including 
incurrence or settlement of individual large claims during the interim periods between actuarial studies as another means 
of estimating the adequacy of its reserves.   

47 

 
 
 
 
 
 
The  Company’s  group  health  plans  combine  the  use  of  self-insured  and  fully-insured  programs.    Benefits  for  any 
individual (employee or dependents) in the self-insured program are limited.  The Company records a liability for the self-
insured  portion  of  its  group  health  program  for  all  unpaid  claims  based  upon  a  loss  development  analysis  derived  from 
actual group health claims payment experience.  The Company also records a liability for unpaid prescription drug claims 
based on historical experience.  

Store pre-opening costs – Start-up costs of a new store are expensed when incurred, with the exception of rent expense 
under operating  leases, in which the straight-line rent includes the pre-opening period during construction, as explained 
further under the “Leases” section in this Note. 

Leases – The Company’s leases are classified as either capital or operating leases.  The Company has ground leases 
and office space leases that are recorded as operating leases.  The Company also leases its advertising billboards which 
are recorded as operating leases.  A majority of the Company’s lease agreements provide renewal options and some of 
these  options  contain  rent  escalation  clauses.    Additionally,  some  of  the  leases  have  rent  holiday  and  contingent  rent 
provisions.    During  rent  holiday  periods,  which  include  the  pre-opening  period  during  construction,  the  Company  has 
possession of and access to the property, but is not obligated to, and normally does not, make rent payments.  Contingent 
rent is determined as a percentage of gross sales in excess of specified levels. The Company records a contingent rent 
liability and corresponding rent expense when it is probable sales have been achieved in amounts in excess of the specified 
levels. 

The  liabilities  under  these  leases  are  recognized  on  the  straight-line  basis  over  the  shorter  of  the  useful  life,  with  a 
maximum of 35 years, or the related lease life.  The Company uses a lease life that generally begins on the date that the 
Company  becomes  legally  obligated  under  the  lease,  including  the  rent  holiday  periods,  and  generally  extends  through 
certain  renewal  periods  that  can  be  exercised  at  the  Company’s  option,  for  which  at  the  inception  of  the  lease,  it  is 
reasonably assured that the Company will exercise those renewal options.  This lease period is consistent with the period 
over which leasehold improvements are amortized.   

Advertising – The Company expenses the costs of producing advertising the first time the advertising takes place.  Other 

advertising costs are expensed as incurred.   

Advertising expense for each of the three years was as follows: 

Advertising expense 

2019 

2018 
$      81,855  $    83,448  $    83,623 

2017 

Share-based compensation – The Company’s share-based compensation consists of nonvested stock awards and units 
and  performance-based  market  stock  units  (“MSU  Grants”).    Share-based  compensation  is  recorded  in  general  and 
administrative expenses in the Consolidated Statements of Income.  Share-based compensation expense is recognized 
based  on  the  grant  date  fair  value  and  the  achievement  of  performance  conditions  for  certain  awards.    The  Company 
recognizes share-based compensation expense on a straight-line basis over the requisite service period, which is generally 
the award’s vesting period, or to the date on which retirement eligibility is achieved, if shorter.   

Certain  nonvested  stock  awards  and  units  and  the  Company’s  MSU  Grants  contain  performance  conditions.  
Compensation expense for performance-based awards is recognized when it is probable that the performance criteria will 
be  met.    If  any  performance  goals  are  not  met,  no  compensation  expense  is  ultimately  recognized  and,  to  the  extent 
previously recognized, compensation expense is reversed.   

If a share-based compensation award is modified after the grant date, incremental compensation expense is recognized 
in an amount equal to the excess of the fair value of the modified award over the fair value of the original award immediately 
before the modification.  Incremental compensation expense for vested awards is recognized immediately.  For unvested 
awards, the sum of the incremental compensation expense and the remaining unrecognized compensation expense for the 
original award on the modification date is recognized over the modified service period.   

Additionally, the Company’s policy is to issue shares of common stock to satisfy exercises of share-based compensation 

awards.   

48 

 
 
 
 
 
 
 
 
 
 
Income  taxes  –  The  Company’s  provision  for  income  taxes  includes  employer  tax  credits  for  FICA  taxes  paid  on 
employee tip income and other employer tax credits are accounted for by the flow-through method.  Deferred income taxes 
reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and  liabilities  for  financial 
reporting  purposes  and  the  amounts  used  for  income  tax  purposes.    The  Company  recognizes  (or  derecognizes)  a  tax 
position  taken  or  expected  to  be  taken  in  a  tax  return  in  the  financial  statements  when  it  is  more  likely  than  not  (i.e.,  a 
likelihood  of  more  than  fifty  percent)  that  the  position  would  be  sustained  (or  not  sustained)  upon  examination  by  tax 
authorities.  A recognized tax position is then measured at the largest amount of benefit that is greater than fifty percent 
likely of being realized upon ultimate settlement.  The Company recognizes, net of tax, interest and estimated penalties 
related to uncertain tax positions in its provision for income taxes.  See Note 14 for additional information regarding income 
taxes. 

Comprehensive  income  –  Comprehensive  income  includes  net  income  and  the  effective  unrealized  portion  of  the 

changes in the fair value of the Company’s interest rate swaps. 

Net income per share – Basic consolidated net income per share is computed by dividing consolidated net income to 
common shareholders by the weighted average number of common shares outstanding for the reporting period.  Diluted 
consolidated net income per share reflects the potential dilution that could occur if securities, options or other contracts  to 
issue common stock were exercised or converted into common stock and is based upon the weighted average number of 
common  and  common  equivalent  shares  outstanding  during  the  year.  Common  equivalent  shares  related  to  nonvested 
stock awards and units, MSU Grants and stock options issued by the Company are calculated using the treasury stock 
method.    The  outstanding  nonvested  stock  awards  and  units,  MSU  Grants  and  stock  options  issued  by  the  Company 
represent the only dilutive effects on diluted consolidated net income per share.  See Note 15 for additional information 
regarding net income per share. 

Use of estimates – Management of the Company has made certain estimates and assumptions relating to the reporting 
of assets and liabilities and the disclosure of contingent liabilities at the date of the Consolidated Financial Statements and 
the  reported  amounts  of  revenues  and  expenses  during  the  reporting  periods  to  prepare  these  Consolidated  Financial 
Statements  in  conformity  with  GAAP.    Management  believes  that  such  estimates  have  been  based  on  reasonable  and 
supportable assumptions and that the resulting estimates are reasonable for use in the preparation of the  Consolidated 
Financial Statements.  Actual results, however, could differ from those estimates. 

Recent Accounting Pronouncements Adopted 

Revenue Recognition 

In  May  2014,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  accounting  guidance  which  clarifies  the 
principles  for  recognizing  revenue  and  provides  a  comprehensive  model  for  revenue  recognition.    Revenue  recognition 
should depict the transfer of goods or services to a customer at an amount that reflects the consideration a company expects 
to receive in exchange for those goods or services.  The guidance also requires additional disclosures about the nature, 
amount, timing and uncertainty of revenue and cash flows arising from customer contracts.  The Company adopted this 
accounting guidance using the modified retrospective transition method.  The adoption of this accounting guidance in the 
first quarter of 2019 did not have a material effect on the Company’s consolidated financial position or results of operations, 
and the Company did not record a cumulative catch-up adjustment to the opening balance of retained earnings.   

Recognition of Breakage for Certain Prepaid Stored-Value Products 

In March 2016, in order to address diversity in practice related to the derecognition of a prepaid stored-value product 
liability, the FASB issued accounting guidance requiring breakage for prepaid stored-value product liabilities to be accounted 
for consistent with the breakage guidance in the revenue recognition standard (see “Revenue Recognition” above).  The 
Company  adopted  this  accounting  guidance  using  the  modified  retrospective  transition  method.    The  adoption  of  this 
accounting guidance in the first quarter of 2019 did not have a significant impact on the Company’s consolidated financial 
position or results of operations, and the Company did not record a cumulative catch-up adjustment to the opening balance 
of retained earnings.   

49 

 
 
 
 
 
 
 
 
 
 
 
Modification of Share-Based Payment Awards 

In May 2017, the FASB issued accounting guidance to provide clarity, reduce the diversity in practice and to simplify 
the accounting guidance related to a change to the terms or conditions of a share-based payment award. This new standard 
provides guidance for evaluating which changes to the terms or conditions of a share-based payment award are substantive 
and require modification accounting to be applied.  The adoption of this accounting guidance in the first quarter of 2019 did 
not have a significant impact on the Company’s consolidated financial position or results of operations.   

Recent Accounting Pronouncements Not Yet Adopted 

Leases 

In  February  2016,  the  FASB  issued  accounting  guidance  which  requires  the  recognition  of  lease  assets  and  lease 
liabilities on the balance sheet and disclosure of key information about leasing arrangements.  The accounting guidance is 
effective for fiscal  years beginning after December 15, 2018 and interim periods  within those fiscal  years on a modified 
retrospective basis.  The Company will apply the transition requirements at the effective date rather than at the beginning 
of  the  earliest  comparative  period  presented.    This  election  allows  for  a  cumulative  effective  adjustment  to  the  opening 
balance of retained earnings in the period of adoption, and prior periods will not be restated.  The Company has elected the 
transition package of practical expedients permitted under this guidance, which among other things, allows the carryforward 
of historical lease classifications.  The Company has elected to not separate lease and non-lease components.  Additionally, 
the Company has elected to apply the short-term lease exemption to all asset classes.  The Company has implemented 
software  to  assist  in  the  quantification  of  the  impact  on  the  Company’s  consolidated  financial  position  and  results  of 
operations related to the adoption of this accounting guidance in the first quarter of 2020.  The Company is also evaluating 
additional  changes  to  its  processes  and  internal  controls  to  ensure  compliance  with  the  reporting  and  disclosure 
requirements of the accounting guidance.  The adoption of this  accounting guidance  will result in a material increase in 
lease-related assets and liabilities on the Company’s consolidated balance sheet.  Currently, the Company estimates that 
the impact to its consolidated balance sheet will be in the range of $490,000 to $540,000.  The adoption of this accounting 
guidance is not expected to have a material impact on the Company’s consolidated statements of income and cash flows. 

Accounting for Hedging Activities 

In  August  2017,  the  FASB  issued  accounting  guidance  which  amends  the  recognition,  presentation  and  disclosure 
requirements of hedge accounting in order to better portray the economics of entities’ risk management activities, increase 
transparency  and  understandability  of  hedging  relationships  and  simplify  the  application  of  hedge  accounting.    This 
accounting guidance is effective for fiscal years beginning after December 15, 2018, and interim periods within those fiscal 
years.  The recognition requirements for cash flow and net investment hedges existing at the date of adoption will be applied 
using a cumulative-effect adjustment to retained earnings.  The amended presentation and disclosure requirements will be 
applied on a prospective basis.  The Company currently does not expect that the adoption of this accounting guidance in 
the  first  quarter  of  2020  will  have  a  significant  impact  on  the  Company’s  consolidated  financial  position  or  results  of 
operations.   

Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income 

On  December  22,  2017,  the  U.S.  government  enacted  P.L.  115-97,  the  Tax  Cuts  and  Jobs  Act  (the  “Tax  Act”).    In 
February  2018,  the  FASB  issued  accounting  guidance  which  allows  a  reclassification  from  accumulated  other 
comprehensive income to retained earnings for stranded tax effects resulted from the Tax Act.  This accounting guidance 
is effective for fiscal years beginning after December 15, 2018, and interim periods within those fiscal years. If elected, this 
accounting guidance should be applied either in the period of adoption or retrospectively to each period in which the change 
in  the  U.S.  federal  corporate  rate  in  the  Tax  Act  is  recognized.    The  Company  currently  does  not  expect  to  elect  this 
reclassification option upon adoption of the accounting guidance in the first quarter of 2020. 

Share-Based Payment Arrangements With Nonemployees 

In June 2018, the FASB issued accounting guidance in order to simplify accounting for share-based payments granted 
to nonemployees for goods and services.  This new guidance aligns most of the accounting requirements for share-based 
payments  granted  to  nonemployees  with  the  existing  guidance  for  share-based  payments  granted  to  employees.    This 
accounting guidance is effective for fiscal years beginning after December 15, 2018, and interim periods within those fiscal 
years,  using  a  modified  retrospective  transition  approach.    The  Company  does  not  expect  that  the  adoption  of  this 
accounting  guidance  in  the  first  quarter  of  2020  will  have  a  significant  impact  on  the  Company’s  consolidated  financial 
position or results of operations.   

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
3.  Equity Method Investment 

Effective  July  18,  2019,  the  Company  purchased  approximately  58.6%  of  the  economic  ownership  interest,  and 
approximately 49.7% of the voting ownership interest, in PBS HC for $89,100, which is included on the Company’s consolidated 
balance  sheet  as  investment  in  unconsolidated  subsidiary  at  August  2,  2019.    The  Company  does  not  have  the  power  to 
unilaterally  direct  any  activities  of  PBS  HC,  a  variable  interest  entity,  that  most  significantly  impact  PBS  HC’s  economic 
performance.  As a result, the Company’s investment in PBS HC, for which it has the ability to exercise significant influence, but 
not control and is not the primary beneficiary, is accounted for using the equity method.   

Additionally, as part of the transaction, the Company purchased promissory notes of $6,900 along with the related interest 
on the notes and provided additional funding of $8,000 to PBS HC in exchange for a promissory note. These promissory notes 
and related interest are included in other assets on the consolidated balance sheet.  As part of the purchase agreement with 
PBS  HC,  the  Company  agreed  to  fund  PBS  HC  up  to $51,000  through  calendar  2020,  of  which  the  Company  has funded 
$12,500 as of August 2, 2019.  The Company’s exposure to risk of loss in PBS HC is generally limited to its investment in the 
ownership interest and its receivable related to the promissory notes. 

4.  Fair Value Measurements 

Fair value for certain of the Company’s assets and liabilities is defined as the price that would be received to sell an 
asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market  participants  at  the  measurement  date.    In 
determining fair value, a three level hierarchy for inputs is used.  These levels are: 

(cid:120)  Quoted Prices in Active Markets for Identical Assets (“Level 1”) – quoted prices (unadjusted) for an identical asset or 

liability in an active market. 

(cid:120)  Significant  Other  Observable  Inputs  (“Level  2”)  –  quoted  prices  for  a  similar  asset  or  liability  in  an  active  market  or 
model-derived  valuations  in  which  all  significant  inputs  are  observable  for  substantially  the  full  term  of  the  asset  or 
liability. 

(cid:120)  Significant Unobservable Inputs (“Level 3”) – unobservable and significant to the fair value measurement of the asset 

or liability. 

The Company’s assets and liabilities measured at fair value on a recurring basis at August 2, 2019 were as follows: 

Cash equivalents* 
Interest rate swap asset (see Note 7) 
Total  
Deferred  compensation  plan  assets** 
measured at net asset value 
Total assets at fair value 

Level 1 
$              46 
— 
$              46  

 Level 2 
  $           — 
             — 
  $           — 

 Level 3 
  $         — 
          — 
  $         — 

Total Fair 
Value  

  $ 

     46 
   — 
  $                46  

30,593 
  $         30,639  

Interest rate swap liability (see Note 7) 
Total liabilities at fair value 

$            — 
$            — 

  $    10,483 
  $    10,483 

  $         — 
  $          — 

  $         10,483 
  $         10,483 

51 

 
 
 
 
 
       
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company’s assets and liabilities measured at fair value on a recurring basis at August 3, 2018 were as follows: 

Cash equivalents* 
Interest rate swap asset (see Note 7) 
Total  
Deferred  compensation  plan  assets** 
measured at net asset value 
Total assets at fair value 

Level 1 
$       38,446 
— 
$       38,446  

 Level 2 
  $           — 
        6,255 
  $      6,255 

 Level 3 
  $          — 
    — 
  $           — 

Total Fair 
Value  

  $         38,446 
             6,255  
  $         44,701   

         32,669 
  $         77,370  

Interest rate swap liability (see Note 7) 
Total liabilities at fair value 

$            — 
$            — 

  $           — 
  $           — 

  $         — 
  $          — 

  $                — 
  $                — 

*Consists of money market fund investments. 
**Represents plan assets invested in mutual funds established under a Rabbi Trust for the Company’s non-qualified savings 
plan and is included in the Consolidated Balance Sheets as other assets (see Note 13). 

The Company’s money market fund investments are measured at fair value using quoted market prices.  The fair values 
of the Company’s interest rate swap assets and liabilities are determined based on the present value of expected future 
cash flows.  Since the Company’s interest rate swap values are based on the LIBOR forward curve, which is observable at 
commonly quoted intervals for the full terms of the swaps, it is considered a Level 2 input.  Nonperformance risk is reflected 
in determining the fair value of the interest rate swaps by using the Company’s credit spread less the risk-free interest rate, 
both  of  which  are  observable  at  commonly  quoted  intervals  for  the  terms  of  the  swaps.    Thus,  the  adjustment  for 
nonperformance risk is also considered a Level 2 input.  The Company’s deferred compensation plan assets are measured 
based on net asset value per share as a practical expedient to estimate fair value. 

The fair values of accounts receivable and accounts payable at August 2, 2019 and August 3, 2018, approximate their 
carrying amounts because of their short duration.  The fair value of the Company’s variable rate debt, based on quoted 
market prices, which are considered Level 1 inputs, approximates its carrying amounts at August 2, 2019 and August 3, 
2018.     

5.  Inventories 

Inventories were comprised of the following at: 

Retail 
Restaurant 
Supplies 
Total 

6.  Debt 

August 2, 2019  August 3, 2018 
$          116,990  $          117,606 
20,659 
17,988 
$          154,958   $          156,253  

20,648 
17,320 

On September 5, 2018, the Company entered into a five-year $950,000 revolving credit facility (“2019 Revolving Credit 
Facility”)  with  substantially  the  same  terms  and  financial  covenants  as  the  Company’s  $750,000  revolving  credit  facility 
(“Prior  Credit  Facility”),  which  it  replaced.    The  2019  Revolving  Credit  Facility  also  contains  an  option  to  increase  the 
revolving  credit  facility  by  $300,000.    Loan  acquisition  costs  associated  with  the  2019  Revolving  Credit  Facility  were 
capitalized in the amount of $3,022 and will be amortized over the five-year term of the 2019 Revolving Credit Facility.  Loan 
acquisition costs of $166 associated with the Prior Credit Facility were written off in the first quarter of 2019 and are recorded 
in interest expense in the Consolidated Statement of Income.  At August 2, 2019 and August 3, 2018, the Company had 
$400,000 in outstanding borrowings under the 2019 Revolving Credit Facility and the Prior Credit Facility, respectively.   

At  August  2,  2019,  the  Company  had  $8,955  of  standby  letters  of  credit,  which  reduce  the  Company’s  borrowing 
availability  under  the  2019  Revolving  Credit  Facility  (see  Note  16).    At  August  2,  2019,  the  Company  had  $541,045  in 
borrowing availability under the 2019 Revolving Credit Facility. 

In accordance with the 2019 Revolving Credit Facility, outstanding borrowings bear interest, at the Company’s election, 
either at LIBOR or prime plus a percentage point spread based on certain specified financial ratios.  At August 2, 2019, 
$350,000 of our outstanding borrowings under the  2019 Revolving Credit Facility  were swapped  at a  weighted  average 
interest rate of 3.49%; the  weighted average interest  rate on the remaining $50,000  of our  outstanding borrowings  was 
3.58%.    At  August  3,  2018,  our  outstanding  borrowings  of  $400,000  under  the  Prior  Credit  Facility  were  swapped  at  a 
weighted average interest rate of 3.73%.  See Note 7 for information on the Company’s interest rate swaps.   

52 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
The 2019 Revolving Credit Facility contains, and Prior Credit Facility contained, customary financial covenants, which 
include maintenance of a maximum consolidated total leverage ratio and a minimum consolidated interest coverage ratio.  
At August 2, 2019 and August 3, 2018, the Company was in compliance with all debt covenants under the 2019 Revolving 
Credit Facility and the Prior Credit Facility, respectively. 

The 2019 Revolving Credit Facility also imposes restrictions on the amount of dividends the Company is permitted to 
pay and the amount of shares the Company is permitted to repurchase. Under the 2019 Revolving Credit Facility, provided 
there  is no default  existing and the total of the Company’s availability  under the 2019 Revolving Credit Facility  plus the 
Company’s cash and cash equivalents on hand is at least $100,000 (the “cash availability”), the Company may declare and 
pay cash dividends on shares of its common stock and repurchase shares of its common stock (1) in an unlimited amount 
if at the time such dividend or repurchase is made the Company’s consolidated total leverage ratio is 3.00 to 1.00 or less 
and (2) in an aggregate amount not to exceed $100,000 in any fiscal year if the Company’s consolidated total leverage ratio 
is  greater  than  3.00  to  1.00  at  the  time  the  dividend  or  repurchase  is  made;  notwithstanding  (1)  and  (2),  so  long  as 
immediately after giving effect to the payment of any such dividends, cash availability is at least $100,000, the Company 
may declare and pay cash dividends on shares of its common stock in an aggregate amount not to exceed in any fiscal 
year the product of the aggregate amount of dividends declared in the fourth quarter of the immediately preceding fiscal 
year multiplied by four.   

7.  Derivative Instruments and Hedging Activities 

For each of the Company’s interest rate swaps, the Company has agreed to exchange with a counterparty the difference 
between fixed and variable interest amounts calculated by reference to an agreed-upon notional principal amount.  The 
interest rates on the portion of the Company’s outstanding debt covered by its interest rate swaps are fixed at the rates in 
the table below plus the Company’s credit spread.  The Company’s credit spread was 1.00% and 1.25%, respectively, at 
August 2, 2019 and August 3, 2018.  All of the Company’s interest rate swaps are accounted for as cash flow hedges. 

A summary of the Company’s interest rate swaps at August 2, 2019 is as follows: 

Trade Date 

January 30, 2015 
January 30, 2015 
January 30, 2015 
January 30, 2015 
January 16, 2019 
January 16, 2019 

Effective Date 

Term  
(in Years) 

  May 3, 2019 
  May 4, 2021 
  May 3, 2019 
  May 4, 2021 
  May 3, 2019 
  May 3, 2019 

2 
3 
2 
3 
3 
2 

Notional Amount 
       $          60,000 
                 120,000 
                   60,000 
                   80,000 
                 115,000 
                 115,000 

Fixed 
Rate 

2.16% 
2.41% 
2.15% 
2.40% 
2.63% 
2.68% 

The estimated fair values of the Company’s derivative instruments were as follows: 

(See Note 4) 
Interest rate swaps 
Interest rate swaps 
Total assets 

Interest rate swaps 
Total liabilities 

Balance Sheet Location 
Prepaid expenses and other current assets  
Other assets  

Long-term interest rate swap liability  

  August 2, 2019 
  $                — 
                 — 
  $                — 

  August 3, 2018 
$              169 
6,086 
$           6,255 

  $         10,483    
  $         10,483    

— 
$                 —  

**These interest rate swap assets and liabilities are recorded at gross at both August 2, 2019 and August 3, 2018 since 

there were no offsetting assets and liabilities under the Company’s master netting agreements. 

The estimated fair values of the Company’s interest rate swap assets and liabilities incorporate the Company’s non-
performance risk.  The adjustment related to the Company’s non-performance risk at August 2, 2019 and August 3, 2018 
resulted in reductions of $399 and $213, respectively, in the total fair value of the interest rate swap assets and liabilities.  
The offset to the interest rate swap assets and liabilities is recorded in accumulated other comprehensive income (loss) 
(“AOCIL”), net of the deferred tax assets, and will be reclassified into earnings over the term of the underlying debt.  As of 
August 2, 2019, the estimated pre-tax portion of AOCIL that is expected to be reclassified into earnings over the next twelve 
months is $685.  Cash flows related to the interest rate swaps are included in interest expense and in operating activities.   

53 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes the pre-tax effects of the Company’s derivative instruments on AOCIL for each of the 

three years: 

Cash flow hedges: 
Interest rate swaps 

Amount of Income (Loss) Recognized in AOCIL 
on Derivatives (Effective Portion) 
    2018 

    2019 

    2017 

$      (15,466) 

  $      13,103 

  $   15,402 

The following table summarizes the changes in AOCIL, net of tax, related to the Company’s interest rate swaps for the 

years ended August 2, 2019, August 3, 2018 and July 28, 2017:   

Beginning AOCIL balance  

August 2, 
2019 
 $   4,685 

  August 3, 

2018 
 $  (4,229) 

July 28, 
2017 
  $ (13,740) 

Other comprehensive income (loss) before reclassifications 
Amounts reclassified from AOCIL into earnings 

Other comprehensive income (loss), net of tax 
Ending AOCIL balance 

   (11,752)  
         154 
   (11,598)  
 $  (6,913)  

    11,274  
     (2,360) 
      8,914  
 $   4,685  

     12,082   
     (2,571) 
     9,511  
  $   (4,229) 

The following table summarizes the pre-tax effects of the Company’s derivative instruments on income for each of the 

three years: 

Cash flow hedges: 
Interest rate swaps 

Location of (Income) Loss 
Reclassified from AOCIL into Income 
(Effective Portion) 

Amount of (Income) Loss Reclassified from 
AOCIL into Income (Effective Portion) 
2018 
2019 

2017 

Interest expense 

$          (206) 

  $       3,398 

  $       4,163 

The following table summarizes the amounts reclassified out of AOCIL related to the Company’s interest rate swaps for 

the years ended August 2, 2019, August 3, 2018 and July 28, 2017:  

Details about AOCIL 
Loss on cash flow hedges:   

Interest rate swaps 

Tax benefit 

August 2, 2019 

  August 3, 2018 

  July 28, 2017 

Affected Line Item in 
the Consolidated 
Statement of Income 

 $           206 
         (52)  
 $           154 

 $      (3,398) 
           1,038  
 $      (2,360) 

  $       (4,163) 
         1,592  
 $      (2,571) 

Interest expense 

  Provision for income taxes 
  Net of tax 

Any  portion  of  the  fair  value  of  the  interest  rate  swaps  determined  to  be  ineffective  will  be  recognized  currently  in 

earnings.  No ineffectiveness has been recorded in 2019, 2018 and 2017. 

8.  Share Repurchases 

In each of 2019, 2018 and 2017, subject to a maximum amount of $25,000 and the limits imposed by its credit facility, 
the Company was authorized to repurchase shares at management’s discretion.  Additionally, in the fourth quarter of 2019, 
the  Company’s  Board  of  Directors  increased  the  share  repurchase  authorization  to  $50,000.  The  Company  did  not 
repurchase any shares of its common stock in 2019 and 2017.  In 2018, the Company repurchased 100,000 shares of its 
common stock in the open market at an aggregate cost of $14,772.    

9. Segment Information 

Cracker Barrel stores represent a single, integrated operation with two related and substantially integrated product lines.  
The  operating  expenses  of  the  restaurant  and  retail  product  lines  of  a  Cracker  Barrel  store  are  shared  and  are 
indistinguishable  in  many  respects.    Accordingly,  the  Company  manages  its  business  on  the  basis  of  one  reportable 
operating segment.  All of the Company’s operations are located within the United States.   

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Disaggregation of revenue 

Total revenue was comprised of the following at: 

Restaurant  
Retail 

Total revenue 

10.  Leases 

    2019 

    2018 

    2017 

$  2,482,377    
589,574 
$  3,071,951    

$  2,439,389     $  2,351,212  
    575,077 
$  3,030,445     $  2,926,289  

591,056 

As  of  August  2,  2019,  the  Company  operated  247  stores  in  leased  facilities  and  also  leased  certain  land,  a  retail 

distribution center and advertising billboards.   

Rent expense under operating leases, including the sale-leaseback transactions discussed below, for each of the last 

three years was: 

Year 
2019 
2018 
2017 

   Minimum 
$     78,044 
       76,445 
       75,000 

Contingent 
  $            280 
              255 
              252 

Total 

  $     78,324  
       76,700  
       75,252  

The following is a schedule by year of the future minimum rental payments required under the  Company’s operating 

leases as of August 2, 2019: 

Year 
2020 
2021 
2022 
2023 
2024 
Later years 
Total 

Sale-Leaseback Transactions 

Total 

  $     69,249  
40,962 
36,280 
33,639 
34,020 
515,169 
  $   729,319  

In 2009, the Company completed sale-leaseback transactions involving 15 of its owned stores and its retail distribution 
center.  Under the transactions, the land, buildings and improvements at the locations were sold and leased back for terms 
of 20 and 15 years, respectively.  Equipment was not included.  The leases include specified renewal options for up to 20 
additional years.   

The  Company  leases  65  of  its  stores  pursuant  to  a  sale-leaseback  transaction  which  closed  in  2000.    Under  the 
transaction, the land, buildings and building improvements at the locations were sold and leased back for a term of 21 years.  
The  leases  for  these  stores  include  specified  renewal  options  for  up  to  20  additional  years  and  have  certain  financial 
covenants related to fixed charge coverage for the leased stores.  At August 2, 2019 and August 3, 2018, the Company 
was in compliance with these covenants.   

11.  Share-Based Compensation 

Stock Compensation Plans 

The Company’s employee compensation plans are administered by the Compensation Committee of the Company’s 
Board of Directors (the “Committee”).  The Committee is authorized to determine, at time periods within its discretion and 
subject to the direction of the Board of Directors, which employees will be granted awards, the number of shares covered 
by any awards granted, and within applicable limits, the terms and provisions relating to the exercise and vesting of any 
awards. 

The Company has one active compensation plan, the 2010 Omnibus Incentive Compensation Plan (the “2010 Omnibus 
Plan”),  for  employees  and  non-employee  directors  which  authorizes  the  granting  of  nonvested  stock  awards  and  units, 
performance-based MSU Grants, stock options and other types of share-based awards.  

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The 2010 Omnibus Plan allows the Committee to grant awards for an aggregate of 1,500,000 shares of the Company’s 
common stock.  However, this share reserve is increased by shares awarded under this and prior plans which are forfeited, 
expired, settled for cash and shares withheld by the Company in payment of a tax withholding obligation.  Additionally, this 
share reserve was decreased by shares granted from prior plans after July 30, 2010 until December 1, 2010.  At August 2, 
2019, the number of shares authorized for future issuance under the Company’s active plan is 986,504.  At August 2, 2019, 
the number of outstanding awards under the 2010 Omnibus Plan was 99,822. 

Types of Share-Based Awards 

Nonvested Stock Awards 

Nonvested stock awards consist of the  Company’s common stock, generally accrue dividend  equivalents  and  vest 
over 1–5 years.  The fair value of the Company’s nonvested stock awards which accrue dividends is equal to the market 
price of the Company’s stock at the date of the grant.  Dividends are forfeited for any nonvested stock awards that do not 
vest.   

The  Company’s  nonvested  stock  awards  include  its  long-term  performance  plans  which  were  established  by  the 
Committee  for  the  purpose  of  rewarding  certain  officers  with  shares  of  the  Company’s  common  stock  if  the  Company 
achieved certain performance targets. The stock awards under the long-term performance plans are calculated or estimated 
based on achievement of financial performance measures.    

The  following  table  summarizes  the  performance  periods  and  vesting  periods  for  the  Company’s  nonvested  stock 

awards under its long-term performance plans at August 2, 2019: 

Long-Term Performance Plan (“LTPP”) 
2019 LTPP 
2018 LTPP 

Performance Period 
2019 – 2020 
2018 – 2019 

Vesting Period 
(in Years) 
2 or 3 
2 or 3 

The following table summarizes the shares that have been accrued under the 2019 LTPP and 2018 LTPP at August 

2, 2019: 

2019 LTPP 
2018 LTPP 

13,104  
17,190  

A summary of the Company’s nonvested stock activity as of August 2, 2019, and changes during 2019 are presented 

in the following table: 

Nonvested Stock 
Unvested at August 3, 2018 
Granted 
Vested 
Forfeited 
Unvested at August 2, 2019 

Shares 
41,758 
            49,724  
           (34,692) 
             (4,207) 
            52,583  

Weighted-Average Grant 
Date Fair Value 
$                         143.73 
                         150.13  
                            147.55 
               144.93  
 $                         147.17  

The following table summarizes the total fair value of nonvested stock that vested for each of the three years: 

Total fair value of nonvested stock  

Nonvested Stock Units 

2019 

2017 
$    5,119  $   5,976  $ 14,700 

2018 

Beginning in 2017, the Company adopted long-term incentive plans that award nonvested stock units based upon relative 
total shareholder return (“rTSR RSUs”).  The number of nonvested stock units that will ultimately be awarded and will vest at 
the  end  of  the  applicable  three-year  performance  period  is  based  on  relative  total  shareholder  return,  which  is  defined  as 
increases in the Company’s stock price plus dividends paid during the performance period as compared to the total shareholder 
return  of  a  group  of  peer  companies  determined  by  the  Committee.    The  number  of  shares  awarded  at  the  end  of  the 
performance period for each nonvested stock unit may range from 75% to 125% of the target award.  The probability of the 
actual shares expected to be earned is considered in the grant date valuation; therefore, the expense will not be adjusted to 
reflect the actual units earned.  In addition to a service requirement, the vesting of the 2017 and 2018 rTSR RSUs are also 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
subject to the achievement of a specified level of operating income during the performance period.  If this performance goal is 
not met, no nonvested stock units will be awarded and no compensation expense will be recorded.   

The fair value of the nonvested stock units is determined using the Monte-Carlo simulation model, which simulates a 
range of possible future stock prices and estimates the probabilities of the potential payouts.  This model uses the average 
prices for the 60 consecutive calendar days beginning 30 days prior to and ending 30 days after the first business day of 
the performance period. This model also incorporates the following ranges of assumptions:   

(cid:120)  The expected volatilities are the historical volatilities of the Company’s stock and the members of the peer group over 

the period commensurate with the three-year performance period.   

(cid:120)  The  risk-free  interest  rate  is  based  on  the  U.S.  Treasury  rate  assumption  commensurate  with  the  three-year 
performance period.  The risk-free rates for the nonvested stock units granted in 2017 ranged from 1.0% to 1.4%. The 
risk-free interest rates for the nonvested stock units granted in 2018 and 2019 were 1.6% and 2.9%, respectively. 
(cid:120)  The expected dividend yield is assumed to be zero since the award holders are entitled to any dividends paid over the 

performance period.  

Dividends accrue on the nonvested stock units. Dividends will be forfeited for nonvested stock units that do not vest.   

The following table summarizes the shares that have been accrued for rTSR RSUs awards under the 2019, 2018 and 

2017 long-term incentive plans at August 2, 2019: 

2019 rTSR RSUs 
2018 rTSR RSUs 
2017 rTSR RSUs 

Performance-Based Market Stock Units 

Shares 
         3,675  
5,722 
7,548 

The number of MSU Grants (last granted in 2016) that were awarded and vested at the end of the applicable three-year 
performance  period  for  each  annual  plan  was  based  on  total  shareholder  return,  which  was  defined  as  the  change  in  the 
Company’s stock price plus dividends paid during the performance period.   

Similar to the rTSR RSUs, the fair value of the MSU Grants was determined using the Monte-Carlo simulation model.  

This model incorporated the following ranges of assumptions:   

(cid:120)  The expected volatility was a blend of implied volatility based on market-traded options on the Company’s stock and 
historical volatility of our stock over the period commensurate with the three-year performance period.  The expected 
volatility for the 2016 MSU Grants ranged from 23% to 24%.   

(cid:120)  The  risk-free  interest  rate  was  based  on  the  U.S.  Treasury  rate  assumption  commensurate  with  the  three-year 

performance period.  The risk-free rates for the 2016 MSU Grants ranged from 0.9% to 1.0%. 

(cid:120)  The expected dividend yield was assumed to be zero since the award holders are entitled to any dividends paid over 

the performance period.   

Dividends accrued on the 2016 MSU Grants. Dividends were forfeited for any MSU Grants that did not vest.  

 Stock Options 

Prior to 2012, stock options were granted with an exercise price equal to the market price of the Company’s stock on 
the grant date; those option awards generally vested at a cumulative rate of 33% per year beginning on the first anniversary 
of the grant date and expired ten years from the date of grant.  No stock options were granted in 2017, 2018 or 2019.  All 
of the Company’s outstanding stock options were exercised in 2018. 

The following table summarizes the total intrinsic values of options exercised during each of the three years: 
2017 
$  1,070 

Total intrinsic values of options exercised* 

2018 
$     466 

2019 
$      — 

*The intrinsic value for stock options is defined as the difference between the current market value and the grant price.   

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Compensation Expense 

The following table highlights the components of share-based compensation expense for each of the three years: 

Nonvested stock awards and units 
MSU Grants 

Total compensation expense 

      2017 
      2018 
      2019 
$      8,181  $    6,052  $    6,654 
            — 
     1,804 
$      8,181   $    6,977   $    8,458  

925 

The following table highlights the total unrecognized compensation expense related to the outstanding nonvested stock 
awards and nonvested stock units and the weighted-average periods over which the expense is expected to be recognized 
as of August 2, 2019: 

Total unrecognized compensation  
Weighted-average period in years 

Nonvested 
Stock Awards 

Nonvested 
Stock Units 
$      3,496  $       1,363 
           1.67  

               1.73 

The following table highlights the total income tax benefit recognized in the Consolidated Statements of Income for each 

of the three years: 

Total income tax benefit 

      2019 
      2017 
      2018 
$      1,317   $       774    $    2,740 

During  2019,  the  Company  issued  37,690  shares  of  its  common  stock  resulting  from  the  vesting  of  share-based 
compensation awards.  Related tax withholding payments on these share-based compensation awards resulted in a net 
reduction to shareholders’ equity of $2,497.   

12. Shareholder Rights Plan 

On April 9, 2018, the Company’s Board of Directors declared a dividend of one preferred share purchase right (a “Right”) 
for each outstanding share of common stock, par value $0.01 per share, and adopted a shareholder rights plan, as set forth 
in the Rights Agreement dated as of April 9, 2018 (the “Rights Agreement”), by and between the Company and American 
Stock Transfer & Trust Company, LLC, as rights agent.  The dividend was payable on April 19, 2018 to the shareholders of 
record on April 19, 2018.  The Rights Agreement replaced the Company’s previous shareholder rights plan adopted in 2015 
(the “2015 Plan”), and it became effective immediately following the expiration of the 2015 Plan at the close of business on 
April 9, 2018.  The 2015 Plan and the preferred share purchase rights issued thereunder expired by their own terms and 
shareholders of the Company were not entitled to any payment as a result of the expiration of the 2015 Plan.  

The Rights  

The Rights initially trade with, and are inseparable from, the Company’s common stock. The Rights are evidenced only 
by the balances indicated in the book-entry account system of the transfer agent for the Company’s common stock or, in 
the  case  of  certificated  shares,  by  certificates  that  represent  shares  of  the  Company’s  common  stock.  New  Rights  will 
accompany  any  new  shares  of  common  stock  the  Company  issues  after  April  19,  2018  until  the  earlier  to  occur  of  the 
Distribution  Date,  redemption  of  the  Rights  by  the  Company’s  Board  of  Directors  or  the  final  expiration  of  the  Rights 
Agreement, each as described below.  

Exercise Price 

Each  Right  will  allow  its  holder  to  purchase  from  the  Company  one  one-hundredth  of  a  share  of  Series A  Junior 
Participating Preferred Stock (“Preferred Share”) for $600.00 (the “Exercise Price”), once the Rights become exercisable. 
This portion of a Preferred Share will give the shareholder approximately the same dividend and liquidation rights as would 
one share of common stock.  Prior to exercise, the Right does not give its holder any dividend, voting, or liquidation rights.  

Exercisability 

The Rights will not be exercisable until 10 days after the public announcement that a person or group has become an 

“Acquiring Person” by obtaining beneficial ownership of 20% or more of the Company’s outstanding common stock.   

Shares held by affiliates and associates of an Acquiring Person, and Notional Common Shares (as defined in the Rights 
Agreement) held by counterparties to a Derivatives Contract (as defined in the Rights Agreement) with an Acquiring Person, 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
will  be  deemed  to  be  beneficially  owned  by  the  Acquiring  Person.  Certain  synthetic  interests  in  securities  created  by 
derivative positions – whether or not such interests are considered to be ownership of the underlying common stock or are 
reportable  for  purposes  of  Regulation  13D  of  the  Securities  Exchange  Act  –  are  treated  as  beneficial  ownership  of  the 
number of shares of the Company’s common stock equivalent to the economic exposure created by the derivative. 

The date when the Rights become exercisable is the “Distribution Date.”  Until the Distribution Date, the common stock 
certificates will also evidence the Rights, and any transfer of shares of common stock will constitute a transfer of Rights.  
After that date, the Rights will separate from the common stock and will be evidenced by book-entry credits or by Rights 
certificates that the Company will mail to all eligible holders of common stock.  Any Rights held by an Acquiring Person will 
be void and may not be exercised.  

At August 2, 2019, none of the Rights were exercisable. 

Consequences of a Person or Group Becoming an Acquiring Person 

If  a  person  or  group  becomes  an  Acquiring  Person,  after  the  Distribution  Date,  each  Right  will  generally  entitle  the 
holder, except the Acquiring Person or any associate or affiliate thereof, to acquire, for the exercise price of $600.00 per 
Right (subject to adjustment as provided in the Rights Agreement), shares of the Company’s common stock (or, in certain 
circumstances,  Preferred  Shares)  having  a  market  value  equal  to  twice  the  Right’s  then-current  exercise  price  (initially 
$1,200.00 per Right).  

In addition, if the Company is later acquired in a merger or similar transaction after the Distribution Date, each Right will 
generally entitle the holder, except the Acquiring Person or any associate or affiliate thereof, to acquire, for the exercise 
price of $600.00 per Right (subject to adjustment as provided in the Rights Agreement), shares of the acquiring corporation 
having a market value equal to twice the Right’s then-current exercise price (initially $1,200.00 per Right). 

Shares held by affiliates and associates of an Acquiring Person, and Notional Common Shares (as defined in the Rights 
Agreement) held by counterparties to a Derivatives Contract (as defined in the Rights Agreement) with an Acquiring Person, 
will be deemed to be beneficially owned by the Acquiring Person.  

Preferred Share Provisions 

Each one one-hundredth of a Preferred Share, if issued:  

(cid:120)  will not be redeemable; 
(cid:120)  will entitle holders to quarterly dividend payments of $0.01 per share, or an amount equal to the dividend paid on 

one share of common stock, whichever is greater; 

(cid:120)  will entitle holders upon liquidation either to receive $1.00 per share or an amount equal to the payment made on 

one share of common stock, whichever is greater; 

(cid:120)  will have the same voting power as one share of common stock; and 
(cid:120) 

if shares of the Company’s common stock are exchanged via merger, consolidation, or a similar transaction, will 
entitle holders to a per share payment equal to the payment made on one share of common stock. 

The value of one one-hundredth of a Preferred Share will generally approximate the value of one share of common 

stock.  

Redemption 

The Board of Directors may redeem the Rights for $0.01 per Right at any time before any person or group becomes an 
Acquiring Person.  If the Board of Directors redeems any Rights, it must redeem all of the Rights.  Once the Rights are 
redeemed, the only right of the holders of Rights will be to receive the redemption price of $0.01 per Right.  The redemption 
price will be adjusted if the Company has a stock split or stock dividends of its common stock. 

Qualifying Offer Provision 

The Rights would also not interfere with all-cash, fully financed tender offers for all shares of common stock that remain 
open for a minimum of 60 business days, are subject to a minimum condition of a majority of the outstanding shares and 
provide for a 20-business day “subsequent offering period” after consummation (such offers are referred to as “qualifying 
offers”).  In the event the Company receives a qualifying offer and the Board of Directors has not redeemed the Rights prior 
to the consummation of such offer, the consummation of the qualifying  offer will not cause the offeror or  its affiliates to 
become an Acquiring Person, and the Rights will immediately expire upon consummation of the qualifying offer. 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exchange 

After  a  person  or  group  becomes  an  Acquiring  Person,  but  before  an  Acquiring  Person  owns  50%  or  more  of  the 
Company’s  outstanding  common  stock,  the  Board  of  Directors  may  extinguish  the  Rights  by  exchanging  one  share  of 
common stock or an equivalent security for each Right, other than Rights held by the Acquiring Person. 

Anti-Dilution Provisions 

The Board of Directors may adjust the purchase price of the Preferred Shares, the number of Preferred Shares issuable 
and the number of outstanding Rights to prevent dilution that may occur from a stock dividend, a stock split, a reclassification 
of the Preferred Shares or common stock.  No adjustments to the Exercise Price of less than 1% will be made.   

Amendments 

The terms of the Rights Agreement may be amended by the Board of Directors without the consent of the holders of 
the Rights.  After a person or group becomes an Acquiring Person, the Board of Directors may not amend the agreement 
in a way that adversely affects holders of the Rights. 

Expiration 

The Rights Agreement expires on April 9, 2021.  

13.  Employee Savings Plans 

The Company sponsors a qualified defined contribution retirement plan (“401(k) Savings Plan”) covering salaried and 
hourly employees who have completed ninety days of service and have attained the age of twenty-one.  This plan allows 
eligible employees to defer receipt of up to 50% of their compensation, as defined in the plan.  The Company also sponsors 
a  non-qualified  defined  contribution  retirement  plan  (“Non-Qualified  Savings  Plan”)  covering  highly  compensated 
employees,  as  defined  in  the  plan.    This  plan  allows  eligible  employees  to  defer  receipt  of  up  to  50%  of  their  base 
compensation and 100% of their eligible bonuses, as defined in the plan.   

Contributions  under  both  plans  may  be  invested  in  various  investment  funds  at  the  employee’s  discretion.    Such 
contributions,  including  the  Company’s  matching  contributions  described  below,  may  not  be  invested  in  the  Company’s 
common stock.  In 2019 and 2018, the Company matched 50% of employee contributions for each participant in the 401(k) 
Savings Plan up to a total of 5% of the employee’s compensation and matched 25% of employee contributions in the Non-
Qualified  Savings  Plan  up  to  a  total  of  6%  of  the  employee’s  compensation.    In  2017,  the  Company  matched  25%  of 
employee contributions for each participant in either plan up to a total of 6% of the employee’s compensation.  Employee 
contributions  vest  immediately  while  Company  contributions  vest  20%  annually  beginning  on  the  first  anniversary  of  a 
contribution date and are vested 100% on the fifth anniversary of such contribution date.   

At  the  inception  of  the  Non-Qualified  Savings  Plan,  the  Company  established  a  Rabbi  Trust  to  fund  the  plan’s 
obligations.  The market value of the trust assets for the Non-Qualified Savings Plan of $30,593 is included in other assets 
and the related liability to the participants of $30,593 is included in other long-term obligations in the Consolidated Balance 
Sheets.  Company contributions under both plans are recorded as either labor and other related expenses or general and 
administrative expenses in the Consolidated Statements of Income.  

The following table summarizes the Company’s contributions for each plan for each of the three years: 

401(k) Savings Plan 
Non-Qualified Savings Plan 

    2019 

    2018 

    2017 

$       4,553    

320 

$       3,812     $       2,501  
291 

342 

60 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14.  Income Taxes 

The components of the provision for income taxes for each of the three years were as follows: 

      2019 

      2018 

      2017 

Current: 

Federal 
State 
Deferred: 

Federal 
State 

Total provision for income taxes 

$    38,831   $   40,761   $  83,743  
    7,567 

6,099 

8,310 

       (1,427)      (16,779)        4,696  
       (2,759)            722 
         982 
$    42,955  $   30,803   $  96,988  

A reconciliation of the Company’s provision for income taxes and income taxes based on the statutory U.S. federal rate 

of 21.0%, 26.9% and 35.0% in 2019, 2018 and 2017, respectively, was as follows: 

Provision computed at federal statutory income tax rate 
State and local income taxes, net of federal benefit 
Revaluation of deferred taxes due to a reduction in the federal tax rate at 

      2019 
$    55,935 
        4,248 

      2017 

      2018 
$  74,859  $ 104,611  
5,856 

5,066 

the enactment date of the Tax Act 

             — 

    (26,772) 

             — 

Revaluation of deferred taxes due to the impact of the change in rate on 

2018 temporary items 

Employer tax credits for FICA taxes paid on employee tip income 
Other employer tax credits 
Other-net 
Total provision for income taxes 

             — 
             — 
      (3,710) 
     (15,107)      (13,707)      (11,543) 
       (3,537)        (4,476)        (2,814) 
        1,416             (457)            878  
$    42,955  $    30,803  $   96,988  

The increase in the Company’s provision for income taxes from 2018 to 2019 reflected the significant impact of the Tax 
Act.  The Tax Act made broad and complex changes to the U.S. tax code, including, but not limited to, reducing the U.S. 
federal corporate tax rate from 35% to 21%.  This rate reduction lowered deferred tax liabilities, the tax benefit of which was 
recognized in 2018.    

Similarly, the decrease in the Company’s provision for income taxes from 2017 to 2018 reflected the significant impact 
of the Tax Act.  In accordance with Section 15 of the Internal Revenue Code, the Company used a blended rate of 26.9% 
for its fiscal 2018 tax year, by applying a prorated percentage of the number of days prior to and subsequent to the January 
1, 2018 effective date of the Tax Act.   

Significant components of the Company’s net deferred tax liability consisted of the following at: 

Deferred tax assets: 

Compensation and employee benefits 
Deferred rent 
Accrued liabilities 
Insurance reserves 
Inventory 
Other 

Deferred tax assets 

Deferred tax liabilities: 

Property and equipment  
Inventory 
Other 

Deferred tax liabilities 

Net deferred tax liability 

August 2, 2019  August 3, 2018 

$           6,496 
13,424 
21,379 
7,571 
2,873 
536 
$         52,279 

$              6,342 
12,667 
8,546 
7,291 
3,106 
— 
$            37,952 

$         85,379   $            75,433 
7,448 
7,232 
90,113 
$            52,161 

7,363 
3,656 
96,398 
$         44,119 

The  Company  believes  that  adequate  amounts  of  tax,  interest  and  penalties  have  been  provided  for  potential  tax 
uncertainties; these amounts are included in other long-term liabilities in the Consolidated Balance Sheets.  As of August 
2, 2019 and August 3, 2018, the Company’s gross liability for uncertain tax positions, exclusive of interest and penalties, 
was $18,006 and $18,634, respectively.   

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
        
      
        
         
     
         
 
 
 
 
 
 
 
 
 
 
 
 
 
Summarized below is a tabular reconciliation of the beginning and ending balance of the Company’s total gross liability 

for uncertain tax positions exclusive of interest and penalties: 

Balance at beginning of year 
Tax positions related to the current year: 

Additions 
Reductions 

Tax positions related to the prior year: 

Additions 
Reductions 

Settlements 
Expiration of statute of limitations 
Balance at end of year 

July 28, 2017 
August 3, 2018 
August 2, 2019 
$             18,634  $            20,731  $          21,899 

2,742 
— 

3,029 
— 

 4,003 
— 

203 
                (348) 
              (1,784) 
                (1,441) 
$              18,006   $            18,634  $          20,731 

610 
                (575) 
             (3,878) 
              (1,283) 

582 
           (2,966) 
           (1,027) 
             (1,760) 

If the Company were to prevail on all uncertain tax positions, the reversal of this accrual would be a tax benefit to the 
Company and impact the effective tax rate.  The following table highlights the amount of uncertain tax positions, exclusive 
of interest and penalties, which, if recognized, would affect the effective tax rate for each of the three years: 

Uncertain tax positions 

      2019 
      2017 
      2018 
$    14,225  $  14,721  $  13,475 

The Company had $6,297, $5,681, and $6,128 in interest and penalties accrued as of August 2, 2019, August 3, 2018, 

and July 28, 2017, respectively. 

The Company recognized accrued interest and penalties related to unrecognized tax benefits of $616, $(447) and $631 
in its provision for income taxes on August 2, 2019, August 3, 2018 and July 28, 2017, respectively.  The increase from 
2018 to 2019 was primarily attributable to additional accruals in excess of settlements and expirations.  The decrease from 
2017 to 2018 was primarily attributable to audit settlements in 2018.   

In many cases, the Company’s uncertain tax positions are related to tax years that remain subject to examination by 
the relevant taxing authorities.  Based on the outcome of these examinations or as a result of the expiration of the statutes 
of limitations for specific taxing jurisdictions, it is reasonably possible that the related uncertain tax positions taken regarding 
previously filed tax returns could decrease from those recorded as liabilities for uncertain tax positions in the Company’s 
financial statements at August 2, 2019 by approximately $3,000  to  $4,000  within the  next twelve months.   At August  2, 
2019, the Company was subject to income tax examinations for its U.S. federal income taxes after 2015 and for state and 
local income taxes generally after 2015. 

15.  Net Income Per Share and Weighted Average Shares 

The following table reconciles the components of diluted earnings per share computations: 

Net income per share numerator 

2019 
$   223,401 

2018 
$   247,620  

2017 

  $   201,899 

Net income per share denominator: 

Basic weighted average shares outstanding 
Add potential dilution: 

Nonvested stock awards and units, MSU Grants              

24,037,272 

24,011,161 

24,031,810 

and stock options 

Diluted weighted average shares outstanding 

59,124 
24,096,396 

64,453 
24,075,614 

86,478 
24,118,288 

16.  Commitments and Contingencies 

The Company and its subsidiaries are party to various legal and regulatory proceedings and claims incidental to their 
business in the ordinary course.  In the opinion of management, based upon information currently available, the ultimate 
liability  with  respect  to  these  proceedings  and  claims  will  not  materially  affect  the  Company’s  consolidated  results  of 
operations or financial position. 

The Company maintains insurance coverage for various aspects of its business and operations.  The Company has 
elected, however, to retain all or a portion of losses that occur through the use of various deductibles, limits and retentions 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
under its insurance programs.  This situation may subject the Company to some future liability for which it is only partially 
insured,  or  completely  uninsured.    The  Company  intends  to  mitigate  any  such  future  liability  by  continuing  to  exercise 
prudent business judgment in negotiating the terms and conditions of its contracts.  See Note 2 for a further discussion of 
insurance and insurance reserves. 

Related to  its  insurance coverage, the Company  is contingently  liable  pursuant  to standby  letters of credit  as credit 
guarantees to certain insurers.  As of August 2, 2019, the Company had $8,955 of standby letters of credit related to securing 
reserved claims under workers’ compensation insurance.  All standby letters of credit are renewable annually and reduce 
the Company’s borrowing availability under its Revolving Credit facility (see Note 6).   

As  of  August  2,  2019,  the  Company  is  secondarily  liable  for  lease  payments  associated  with  two  properties.    The 
Company is not aware of any non-performance under these lease arrangements that would result in the Company having 
to  perform  in  accordance  with  the  terms  of  these  guarantees,  and  therefore,  no  provision  has  been  recorded  in  the 
Consolidated Balance Sheets for amounts to be paid in case of non-performance by the third party by the primary obligor 
under such lease agreements. 

The Company enters into certain indemnification agreements in favor of third parties in the ordinary course of business.  
The  Company  believes  that  the  probability  of  incurring  an  actual  liability  under  other  indemnification  agreements  is 
sufficiently remote so that no liability has been recorded in the Consolidated Balance Sheet.   

17. Quarterly Financial Data (Unaudited) 

Quarterly financial data for 2019 and 2018 are summarized as follows: 

2019 
Total revenue 
Store operating income 
Income before income taxes 
Net income 
Net income per share – basic 
Net income per share – diluted 
2018 
Total revenue 
Store operating income 
Income before income taxes 
Net income 
Net income per share – basic 
Net income per share – diluted 

1st Quarter 

2nd Quarter(a)  3rd Quarter 

4th Quarter(b) 

$   733,543   $   811,707  
112,935 
72,534 
60,755 
2.53  
2.52  

100,613 
57,329 
47,207 
1.97  
1.96  

 $  739,603   $       787,098  
119,912 
75,519 
65,025 
2.70  
2.70  

102,210 
60,974 
50,414 
2.10  
2.09  

$   710,368   $   787,771   $   721,413   $       810,893  
118,213 
78,494 
61,354 
2.56  
2.55  

107,731 
67,220 
46,380 
1.93  
1.92  

112,686 
72,994 
91,139 
3.80  
3.79  

98,718 
59,715 
48,747 
2.03  
2.03  

(a)  The Company recorded a provisional tax benefit for the re-measurement of deferred tax liabilities of $27,032 and 
$2,500 for long-term and short-term liabilities in the second quarter of fiscal 2018 as a result of the Tax Act. 

(b)  The Company’s fourth quarter of fiscal 2018 consisted of 14 weeks. 

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE 

None. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Our management, with the participation of our principal executive and financial officers, including the Chief Executive Officer 
and the Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-
15(e) and 15d-15(e) promulgated under the Exchange Act) as of the end of the period covered by this report.  Based upon this 
evaluation, our Chief Executive Officer and Chief Financial Officer each concluded that, as of August 2, 2019, our disclosure 
controls and procedures were effective. 

There have been no changes (including corrective actions with regard to significant deficiencies and material weaknesses) 
during the quarter ended August 2, 2019 in our internal control over financial reporting (as defined in Exchange Act Rule 13a-
15(f)) that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Report on Internal Control over Financial Reporting 

We are responsible for establishing and maintaining adequate internal control over financial reporting (as defined in 
Rules 13a-15(f) and 15d-15(f) promulgated under the Exchange  Act).  We maintain a system of internal controls that is 
designed to provide reasonable assurance in a cost-effective manner as to the fair and reliable preparation and presentation 
of the consolidated financial statements, as well as to safeguard assets from unauthorized use or disposition. 

Our control environment is the foundation for our system of internal control over financial reporting and is embodied in 
our Corporate Governance Guidelines, our Financial Code of Ethics, and our Code of Business Conduct and Ethics, all of 
which may be viewed on our website.  They set the tone for our organization and include factors such as integrity and ethical 
values.  Our internal control over financial reporting is supported by formal policies and procedures, which are reviewed, 
modified  and  improved  as  changes  occur  in  business  conditions  and  operations.    Neither  our  disclosure  controls  and 
procedures nor our internal controls, however, can or will prevent all errors and all fraud.  A control system, no matter how 
well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system 
are met.  Further, the design of a control system must reflect the benefits of controls relative to their costs.  Because of the 
inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues 
and instances of fraud, if any, within the Company have been detected. 

We conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework 
in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission.  This evaluation included review of the documentation of controls, evaluation of the design effectiveness of 
controls, testing of the operating effectiveness of controls and a conclusion based on this evaluation.  We have concluded 
that our internal control over financial reporting was effective as of August 2, 2019, based on these criteria. 

In addition, Deloitte & Touche LLP, an independent registered public accounting firm, has issued an attestation report 

on our internal control over financial reporting, which is included herein. 

/s/Sandra B. Cochran 
Sandra B. Cochran 
President and Chief Executive Officer 

/s/Jill M. Golder 
Jill M. Golder 
Senior Vice President and Chief Financial Officer 

64 

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the shareholders and Board of Directors of Cracker Barrel Old Country Store, Inc. 

Opinion on Internal Control over Financial Reporting 

We  have  audited  the  internal  control  over  financial  reporting  of  Cracker  Barrel  Old  Country  Store,  Inc.  and  subsidiaries 
(the “Company”)  as  of  August  2,  2019,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, the Company 
maintained, in all material respects, effective internal control over financial reporting as of August 2, 2019, based on criteria 
established in Internal Control — Integrated Framework (2013) issued by COSO. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the consolidated financial statements as of and for the  year ended  August 2,  2019, of the Company and our 
report dated September 27, 2019, expressed an unqualified opinion on those financial statements. 

Basis for Opinion 

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s 
Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit.  We are a public accounting firm registered with the PCAOB and are 
required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in 
all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing 
the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control 
based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.  We 
believe that our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and  fairly reflect the transactions and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary 
to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts 
and expenditures of the company are being made only in accordance with authorizations of management and directors of 
the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, 
use, or disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/ Deloitte & Touche LLP 

Nashville, Tennessee 
September 27, 2019 

65 

 
 
 
 
ITEM 9B.  OTHER INFORMATION 

None 

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this Item with respect to directors of the Company is incorporated herein by this reference to 
the following sections of the 2019 Proxy Statement: “Board of Directors and Committees,” “Proposal 1: Election of Directors,” 
“Section 16(a) Beneficial Ownership Reporting Compliance” and “Certain Relationships and Related Transactions—Code of 
Ethics.”  The information required by this Item with respect to executive officers of the Company is set forth in Part I of this 
Annual Report on Form 10-K under the heading “Executive Officers of the Registrant.” 

ITEM 11.  EXECUTIVE COMPENSATION 

The information required by this Item is incorporated herein by this reference to the following sections of the 2019 Proxy 
Statement:  “Executive  Compensation”  and  “Board  of  Directors  and  Committees—Compensation  of  Directors.”      The 
“Compensation Committee Report” set forth in the section of the 2019 Proxy Statement entitled “Executive Compensation” is 
deemed to be “furnished” and is not, and shall not be deemed to be, “filed” for purposes of Section 18 of the Exchange Act. 

ITEM  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED 
STOCKHOLDER MATTERS 

The information required by this Item is incorporated herein by this reference to the sections entitled “Stock Ownership of 

Certain Beneficial Owners and Management” and “Equity Compensation Plan Information” in the 2019 Proxy Statement. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this Item is incorporated herein by this reference to the sections entitled "Certain Relationships 

and Related Transactions” and “Director Independence” in the 2019 Proxy Statement. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this Item is incorporated herein by this reference to the sections entitled “Fees Paid to Auditors” 
and “Audit Committee Report” in the 2019 Proxy Statement.  No other portion of the section of the 2019 Proxy Statement entitled 
“Audit Committee Report” is, nor shall it be deemed to be, incorporated by reference into this Annual Report on Form 10-K. 

ITEM 15.  EXHIBITS, AND FINANCIAL STATEMENT SCHEDULES 

(a) 

List of documents filed as part of this report: 

PART IV 

1. 

2. 

3. 

All financial statements – see Item 8. 

All schedules have been omitted since they are either not required or not applicable, or 
the required information is included. 

The  exhibits  listed  in  the  accompanying  Index  to  Exhibits  immediately  prior  to  the 
signature page to this Annual Report on Form 10-K. 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 

INDEX TO EXHIBITS 

3(I), 4(a) 

Amended and Restated Charter of Cracker Barrel Old Country Store, Inc. (1) 

3(II), 4(b) 

Amended and Restated Bylaws of Cracker Barrel Old Country Store, Inc. (2) 

4(c), 10(b) 

4(d), 10(c) 

Credit Agreement, dated as of September 5, 2018, among Cracker Barrel Old Country Store, 
Inc., the Subsidiary Guarantors named therein, the Lenders party thereto, and Bank of America, 
N.A., as Administrative Agent and Collateral Agent (3) 

First Amendment to Credit Agreement, dated as of July 18, 2019, among Cracker Barrel Old 
Country Store, Inc., the Subsidiary Guarantors named therein, the Lenders party thereto, and 
Bank of America, N.A., as Administrative Agent and Collateral Agent (filed herewith) 

4(e) 

4(f) 

10(d) 

10(e) 

10(f) 

10(g) 

10(h) 

10(i) 

10(j) 

10(k) 

10(l) 

10(m) 

10(n) 

10(o) 

10(p) 

10(q) 

Rights Agreement, dated as of April 9, 2018, between Cracker Barrel Old Country Store, Inc. 
and American Stock Transfer & Trust Company, LLC, as rights agent (4) 

Description of Capital Stock (filed herewith) 

Form  of  Stock  Option  Award  under  the  CBRL  Group,  Inc.  2002  Omnibus  Incentive 
Compensation Plan† (5) 

Master Lease, dated July 31, 2000, between Country Stores Property I, LLC, as Lessor, and 
Cracker Barrel Old Country Store, Inc., as Lessee, for lease of 21 Cracker Barrel Old Country 
Store® sites (6) 

Master Lease, dated July 31, 2000, between Country Stores Property I, LLC, as Lessor, and 
Cracker Barrel Old Country Store, Inc., as Lessee, for lease of nine Cracker Barrel Old Country 
Store® sites (7) 

Master Lease, dated July 31, 2000, between Country Stores Property II, LLC, as Lessor, and 
Cracker Barrel Old Country Store, Inc., as Lessee, for lease of 23 Cracker Barrel Old Country 
Store® sites (8) 

Master Lease, dated July 31, 2000, between Country Stores Property III, LLC, as Lessor, and 
Cracker Barrel Old Country Store, Inc., as Lessee, for lease of 12 Cracker Barrel Old Country 
Store® sites (9) 

Cracker  Barrel  Old  Country  Store,  Inc.  Amended  and  Restated  Stock  Option  Plan  (as 
amended to date)† (10) 

Cracker  Barrel  Old  Country  Store,  Inc.  Corporate  Policy—Severance  Benefits  Policy  (as 
amended to date)† (11) 

Cracker  Barrel  Old  Country  Store,  Inc.  2002  Omnibus  Incentive  Compensation  Plan  (as 
amended to date)† (12) 

Cracker Barrel Old Country Store, Inc. 2010 Omnibus Stock and Incentive Plan† (13) 

Cracker Barrel Old Country Store, Inc. Form of Performance-Based Stock Unit Award† (14) 

Cracker Barrel Old Country Store, Inc. Non-Qualified Savings Plan (as amended to date)† (15) 

Cracker Barrel Old Country Store, Inc. Deferred Compensation Plan† (16) 

Amendment to Deferred Compensation Plan†(17) 

Cracker Barrel Old Country Store, Inc. Form of Restricted Stock Award Notice† (18)  

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10(r) 

10(s) 

10(t) 

10(u) 

10(v) 

10(w) 

10(x) 

21 

23 

31.1 

31.2 

32.1 

32.2 

Cracker Barrel Old Country Store, Inc. and Subsidiaries FY 2017 Long-Term Incentive Program† 
(19) 

Cracker Barrel Old Country Store, Inc. and Subsidiaries FY 2018 Long-Term Incentive Program† 
(20) 

Form of Severance Agreement between Cracker Barrel Old Country Store, Inc., and certain 
of its named executive officers† (21) 

Form of Change of Control Agreement between Cracker Barrel Old Country Store, Inc., and 
certain of its named executive officers† (22) 

Employment Agreement with Sandra B. Cochran, dated as of July 27, 2018† (23) 

Cracker Barrel Old Country Store, Inc. and Subsidiaries FY 2019 Annual Bonus Plan†  (24) 

Cracker Barrel Old Country Store, Inc. and Subsidiaries FY 2019 Long-Term Incentive Program† 
(25)  

Subsidiaries of the Registrant (filed herewith) 

Consent  of  Independent  Registered  Public  Accounting  Firm  -  Deloitte  &  Touche  LLP  (filed 
herewith) 

Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

101.INS 

XBRL Instance Document (filed herewith) 

101.SCH 

XBRL Taxonomy Extension Schema (filed herewith) 

101.CAL 

XBRL Taxonomy Extension Calculation Linkbase (filed herewith) 

101.LAB 

XBRL Taxonomy Extension Label Linkbase (filed herewith) 

101.PRE 

XBRL Taxonomy Extension Presentation Linkbase (filed herewith) 

101.DEF 

XBRL Taxonomy Extension Definition Linkbase (filed herewith) 

(1) 

(2) 

(3) 

(4) 

(5) 

Incorporated  by  reference  to  Exhibit  3.1  to  the  Company's  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on April 10, 2012 (Commission File No. 000-25225).   

Incorporated  by  reference  to  Exhibit  3.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on February 24, 2012 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on September 10, 2018. 

Incorporated  by  reference  to  Exhibit  4.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on April 9, 2018. 

Incorporated by reference to Exhibit 10(l) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 29, 2005 (Commission File No. 000-25225). 

68 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(6) 

(7) 

(8) 

(9) 

(10) 

(11) 

(12) 

(13) 

(14) 

(15) 

(16) 

(17) 

(18) 

(19) 

(20) 

(21) 

(22) 

(23) 

(24) 

(25) 

Incorporated by reference to Exhibit 10(r) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 28, 2000 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10(d) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 28, 2017. 

Incorporated by reference to Exhibit 10(e) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 28, 2017. 

Incorporated by reference to Exhibit 10(f) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 28, 2017. 

Incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed under the 
Exchange Act for the quarterly period ended January 30, 2009 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed under the 
Exchange Act for the quarterly period ended May 1, 2009 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed under the 
Exchange Act for the quarterly period ended January 29, 2010 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on December 7, 2010 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on December 7, 2010 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10(aa) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 29, 2011 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10(bb) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 29, 2011 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10(cc) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act for the fiscal year ended July 29, 2011 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10.3  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on July 31, 2013 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on October 28, 2016. 

Incorporated  by  reference  to  Exhibit  10.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on October 3, 2017. 

Incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed under the 
Exchange Act for the quarterly period ended April 27, 2018. 

Incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed under the 
Exchange Act for the quarterly period ended April 27, 2018. 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on July 30, 2018. 

Incorporated by reference to Exhibit 10(x) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act on September 28, 2018. 

Incorporated by reference to Exhibit 10(y) to the Company’s Annual Report on Form 10-K filed under the 
Exchange Act on September 28, 2018. 

†Denotes management contract or compensatory plan, contract or arrangement. 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized on this 27th day of September, 2019. 

SIGNATURES 

  CRACKER BARREL OLD COUNTRY STORE, INC. 

By: 

/s/Sandra B. Cochran 
Sandra B. Cochran,  
President and Chief Executive Officer 

Pursuant  to the requirements of the  Securities  Exchange Act  of 1934,  this report  has  been signed  below  by  the following 
persons on behalf of the registrant in the capacities on this 27th day of September, 2019. 

Name 

Title 

/s/Sandra B. Cochran 
Sandra B. Cochran 

/s/Jill M. Golder 
Jill M. Golder 

/s/Jeffrey M. Wilson 
Jeffrey M. Wilson 

/s/Thomas H. Barr 
Thomas H. Barr 

/s/Carl T. Berquist 
Carl T. Berquist 

/s/James W. Bradford 
James W. Bradford 

/s/Meg G. Crofton 
Meg G. Crofton 

/s/Richard J. Dobkin 
Richard J. Dobkin 

/s/Norman E. Johnson 
Norman E. Johnson 

/s/William W. McCarten 
William W. McCarten 

/s/Coleman H. Peterson 
Coleman H. Peterson 

/s/Andrea M. Weiss 
Andrea M. Weiss 

President, Chief Executive Officer and Director 

Senior Vice President and Chief Financial Officer (Principal Financial Officer) 

Vice President, Corporate Controller (Principal Accounting Officer) 

Director 

Director 

Director and Chairman of the Board 

Director 

Director 

Director 

Director 

Director 

Director 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dividend Reinvestment and Direct Stock Purchase Plan 
Although our company does not sponsor a dividend reinvestment or direct stock 
purchase plan, our transfer agent, American Stock Transfer & Trust Company, 
LLC (“AST”), sponsors and administers such programs. You may call AST at 
800-485-1883 to obtain enrollment forms. 

10-K Report 
A copy of the Cracker Barrel Old Country Store, Inc. Form 10-K Annual Report 
for Fiscal 2019, filed with the Securities and Exchange Commission, may be 
obtained without charge through our Internet website, located at 
crackerbarrel.com. 

Unless specifically noted otherwise, references in this annual report to “CBRL,” 
“Cracker Barrel” or “The Company” refer to Cracker Barrel Old Country Store, 
Inc. and its subsidiaries; or its Cracker Barrel Old Country Store® concept. 

“Cracker Barrel Old Country Store” name and logo, “Cracker Barrel”, 
“Pleasing People”, “CB Old Country Store”, and “Holler & Dash Biscuit 
House” are trademarks of CBOCS Properties, Inc. 

©2019 CBOCS Properties, Inc. 

CRACKER BARREL OLD COUNTRY STORE, INC. 
Corporate Information 

Corporate Offices  
Cracker Barrel Old Country Store, Inc. 
P.O. Box 787 
305 Hartmann Drive 
Lebanon, TN 37088-0787 
Phone: 615-444-5533 
crackerbarrel.com 

Transfer Agent 
American Stock Transfer & Trust Company 
6201 15th Avenue 
Brooklyn, NY 11219 

Independent Registered Public Accounting Firm 
Deloitte & Touche LLP 
Nashville, Tennessee 

Annual Meeting 
The annual meeting of shareholders will be held at 10:00 a.m. 
Thursday, November 21, 2019, at the Cracker Barrel Old Country Store 
home office on Hartmann Drive, Lebanon, Tennessee. 

Comparison of Five-Year Total Return 
Among Cracker Barrel Old Country Store, Inc., 
S&P 400 Restaurants Index, and S&P Mid Cap  
Index. Assumes $100 invested on 8/1/14 and 
includes reinvestment of dividends. Copyright 
@ Standard and Poor’s, Inc. 

$250

$200

$150

$100

$50

$0

Corporate Officers 

Sandra B. Cochran 
President and Chief Executive Officer 

2015
2014
Cracker Barrel Old Country Store, Inc.

2016

2017

S&P Mid Cap

2018
S&P 400 Restaurants

2019

Alan L. Emery 
Regional Vice President, Restaurant Operations 

Sherri L. Moore 
Vice President, Off-Premise Operations 

P. Doug Couvillion 
Senior Vice President, Sourcing and Supply Chain 

Bevan T. Flavin 
Divisional Vice President, Restaurant Operations 

Maja N. Patton 
Vice President, Merchandise Planning and Allocation 

Laura A. Daily 
Senior Vice President, Retail  

Jill M. Golder 

Senior Vice President and Chief Financial Officer  

Deborah A. Fratrik 
Regional Vice President, Restaurant Operations 

Scott A. Gardner 
Vice President, Distribution and Logistics 

Myson S. Rice 
Regional Vice President, Restaurant Operations  

Robert Roberge 
Regional Vice President, Restaurant Operations 

Michael T. Hackney 
Senior Vice President, Restaurant and Retail Operations  

Christie A. Hale 
Vice President, Internal Audit 

Richard M. Wolfson 
Senior Vice President, General Counsel and Corporate 
Secretary 

Charlie E. Austin 
Regional Vice President, Restaurant Operations 

Michael J. Chissler 
COO, Holler & Dash 

Derrick L. Collins 
Regional Vice President, Retail Operations 

Brenda L. Cool 
Regional Vice President, Retail Operations 

James R. Damle 
Vice President, Financial Planning and Analysis  

Leon M. De Wet 
Vice President, Information Services and CIO 

Beth J. Hatfield 
Regional Vice President, Retail Operations 

Joanne M. Hayes 
Vice President, Merchandising 

Douglas R. Hisel 
Vice President, Operations Administration 

Bryan J. Hooper 
Vice President, Digital Experience 

Ray T. Johnson 
Divisional Vice President, Restaurant Operations 

Serena G. Johnson 
Regional Vice President, Retail Operations 

Michael B. Liedberg 
Regional Vice President, Restaurant Operations 

Timothy B. Mei 
Regional Vice President, Restaurant Operations 

71 

Donna L. Roberts 
Vice President, Human Resources 

Todd H. Rodgers 
Vice President, Strategic Sourcing 

Cindy M. Sasse 
Vice President, Retail Operations 

Jeffrey J. Sigel 
Vice President, Marketing 

Cammie E. Spillyards-Schaefer 
Vice President, Culinary 

Mark A. Trabucchi 
Regional Vice President, Restaurant Operations 

Walter W. Tyree 
Regional Vice President, Restaurant Operations 

Andress R. Urteaga 
Regional Vice President, Restaurant Operations 

Jeffrey M. Wilson 
Vice President, Corporate Controller and Principal Accounting 
Officer