Quarterlytics / Consumer Cyclical / Restaurants / Cracker Barrel Old Country Store, Inc.

Cracker Barrel Old Country Store, Inc.

cbrl · NASDAQ Consumer Cyclical
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Ticker cbrl
Exchange NASDAQ
Sector Consumer Cyclical
Industry Restaurants
Employees 77600
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FY2023 Annual Report · Cracker Barrel Old Country Store, Inc.
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ANNUAL REPORT
2023

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

(Mark One) 
[x] Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the fiscal year ended July 28, 2023 

OR 

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the transition period from   

 to  

Commission file number: 000-25225 

Cracker Barrel Old Country Store, Inc. 
(Exact name of registrant as specified in its charter) 

Tennessee 
(State or other jurisdiction of 
incorporation or organization) 
305 Hartmann Drive 
Lebanon, Tennessee 
(Address of principal executive offices) 

62-0812904 
(I.R.S. Employer 
Identification Number) 
37087-4779 
(Zip code) 

Registrant's telephone number, including area code: (615) 444-5533 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock (Par Value $0.01) 

Rights to Purchase Series A Junior   
Participating Preferred Stock (Par Value $0.01) 

Trading Symbol(s) 
CBRL 

  Name of each exchange on which registered 
The  Nasdaq  Stock  Market  LLC  (Nasdaq 
Global Select Market)  

Securities registered pursuant to Section 12(g) of the Act: None  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 

Act.     Yes     No  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of 

the Act.     Yes     No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) 
of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant 
was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.                

 Yes     No  

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required 
to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months 
(or for such shorter period that the registrant was required to submit such files).  Yes     No  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated 
filer, a smaller reporting company or an emerging growth company.  See the definitions of “large accelerated filer,” 
“accelerated filer”, ”smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer   
Smaller reporting company   

Accelerated filer   
Emerging growth company   

Non-accelerated filer   

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended 
transition  period  for  complying  with  any  new  or  revised  financial  accounting  standards  provided  pursuant  to 
Section 13(a) of the Exchange Act.   

Indicate  by  check  mark  whether  the  registrant  has  filed  a  report  on  and  attestation  to  its  management 
assessment of the effectiveness of internal control over financial reporting under Section 404(b) of the Sarbanes-
Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. 


If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial 
statements of the registrant included in the filing reflect the correction of an error to previously issued financial 
statements. 

Yes     No  

Indicate  by  check  mark  whether  any  of  those  error  corrections  are  restatements  that  required  a  recovery 
analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant 
recovery period pursuant to §240.10D-1(b).

Yes     No  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). 
Yes     No  

The aggregate market value of voting stock held by non-affiliates of the registrant as of January 27, 2023 (the 

last business day of the registrant’s most recently completed second fiscal quarter) was $2,404,698,473. 

As of September 13, 2023, there were 22,157,665 shares of common stock outstanding. 

Documents Incorporated by Reference 

Document from which Portions 
are Incorporated by Reference 

1.  Proxy Statement for Annual Meeting of  

Shareholders to be held November 16, 2023 
(the “2023 Proxy Statement”) 

Part of Form 10-K 
into which incorporated 

Part III 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I 

PAGE 

INTRODUCTION ..................................................................................................................................................... 4 

ITEM 1.    BUSINESS ............................................................................................................................................. 5 
ITEM 1A.  RISK FACTORS ...................................................................................................................................13 

ITEM 1B.  UNRESOLVED STAFF COMMENTS ..................................................................................................28 
ITEM 2.    PROPERTIES ......................................................................................................................................28 

ITEM 3.    LEGAL PROCEEDINGS ......................................................................................................................28 

ITEM 4.    MINE SAFETY DISCLOSURES ...........................................................................................................29 

                INFORMATION ABOUT OUR EXECUTIVE OFFICERS ......................................................................30 

PART II 

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS  

                AND ISSUER PURCHASES OF EQUITY SECURITIES .....................................................................31 
ITEM 6.   RESERVED ...........................................................................................................................................31 

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS     

               OF OPERATIONS ..................................................................................................................................32 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK. ................................46 

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA ..............................................................48 

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND  

                FINANCIAL DISCLOSURE ...................................................................................................................75 
ITEM 9A. CONTROLS AND PROCEDURES .......................................................................................................75 

ITEM 9B. OTHER INFORMATION .......................................................................................................................77 

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS ...........77 

PART III 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERANCE…………………………...77 
ITEM 11. EXECUTIVE COMPENSATION……………………………………………………………………………   77 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 

                RELATED STOCKHOLDER MATTERS ...............................................................................................77 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR   

                INDEPENDENCE ..................................................................................................................................78 

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES………………………………………………………78 

PART IV 

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES………………………………………………..78

INDEX TO EXHIBITS ............................................................................................................................................78 
SIGNATURES .......................................................................................................................................................82 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
General 

INTRODUCTION 

This report contains references to years 2023, 2022 and 2021, which represent our fiscal years ended July 
28, 2023, July 29, 2022 and July 30, 2021, respectively.  All of the discussion in this report should be read with, 
and is qualified in its entirety by, the Consolidated Financial Statements and the notes thereto.  All amounts other 
than share and certain statistical information (e.g., number of units) are in thousands unless the context clearly 
indicates otherwise.  Similarly, references to a year or quarter are to our fiscal year or quarter unless expressly 
noted or the context clearly indicates otherwise. 

Forward-Looking Statements/Risk Factors 

Except for specific historical information, many of the matters discussed in this Annual Report on Form 10-K, as 
well  as  other  documents  incorporated  herein  by  reference,  may  express  or  imply  projections  of  items  such  as 
revenues or expenditures, estimated capital expenditures, compliance with debt covenants, plans and objectives 
for  future  operations,  store  economics,  inventory  shrinkage,  growth  or  initiatives,  expected  future  economic 
performance or the expected outcome or impact of pending or threatened litigation. These and similar statements 
regarding events or results that Cracker Barrel Old Country Store, Inc. (the “Company”) expects will or may occur 
in the future are forward-looking statements that, by their nature, involve risks, uncertainties and other factors which 
may cause our actual results and performance to differ materially from those expressed or implied by such forward-
looking statements.  All forward-looking information is provided pursuant to the safe harbor established under the 
Private Securities Litigation Reform Act of 1995 and should be evaluated in the context of these risks, uncertainties 
and other factors.  Forward-looking statements generally can be identified by the use of forward-looking terminology 
such as “trends,” “assumptions,” “target,” “guidance,” “outlook,” “opportunity,” “future,” “plans,” “goals,” “objectives,” 
“expectations,”  “near-term,”  “long-term,”  “projection,”  “may,”  “will,”  “would,”  “could,”  “expect,”  “intend,”  “estimate,” 
“anticipate,” “believe,” “potential,” “regular,” “should,” “projects,” “forecasts” or “continue”  (or the negative or other 
derivatives of each of these terms) or similar terminology.  We believe the assumptions underlying any forward-
looking statements are reasonable;  however, any  of the assumptions could  be  inaccurate,  and therefore, actual 
results may differ materially from those projected in or implied by the forward-looking statements.  In addition to the 
risks of ordinary business operations, and those discussed or described in this report or in information incorporated 
by reference into this report, factors and risks that may result in actual results differing from this forward-looking 
information include, but are not limited to risks and uncertainties associated with inflationary conditions with respect 
to the price of commodities, transportation, distribution and labor; disruptions to our restaurant or retail supply chain; 
the COVID-19 pandemic, including the duration of the COVID-19 pandemic and its ultimate impact on our business; 
our  ability  to  identify,  acquire  and  sell  successful  new  lines  of  retail  merchandise  and  new  menu  items  at  our 
restaurants; our ability to sustain or the effects of plans intended to improve operational or marketing execution and 
performance;  the  effects  of  increased  competition  at  our  locations  on  sales  and  on  labor  recruiting,  cost,  and 
retention; consumer behavior based on negative publicity or changes in consumer health or dietary trends or safety 
aspects of our food or products or those of the restaurant industry in general, including concerns about outbreaks 
of infectious disease, as well as the possible effects of such events on the price or availability of ingredients used in 
our restaurants; the effects of our indebtedness and associated restrictions on our financial and operating flexibility 
and ability to execute or pursue our operating plans and objectives; changes in interest rates, increases in borrowed 
capital or capital market conditions affecting our financing costs and ability to refinance our indebtedness, in whole 
or in part; our reliance on limited distribution facilities and certain significant vendors; information technology-related 
incidents, including data privacy and information security breaches, whether as a result of infrastructure failures, 
employee or vendor errors, or actions of third parties; changes in or implementation of additional governmental or 
regulatory  rules, regulations and  interpretations  affecting  tax,  wage and hour matters,  health  and safety, animal 
welfare, pensions, insurance or other undeterminable areas; the effects of plans intended to promote or protect our 
brands and products; the actual results of pending, future or threatened litigation or governmental investigations and 
the costs and effects of negative publicity or our ability to manage the impact of social media associated with these 
activities; the impact of activist shareholders; our ability to enter successfully into new geographic markets that may 
be less familiar to us; changes in land, building materials and construction costs; the availability and cost of suitable 
sites for restaurant development and our ability to identify those sites; our ability to retain key personnel; the ability 
of and cost to us to recruit, train, and retain qualified hourly and management employees; uncertain performance of 
acquired businesses, strategic investments and other initiatives that we may pursue from time to time; the effects of 
business  trends  on  the  outlook  for  individual  restaurant  locations  and  the  effect  on  the  carrying  value  of  those 
locations; general  or regional  economic  weakness,  business and societal conditions  and the  weather  impact  on 
4 

 
 
 
 
 
 
sales  and  customer  travel;  discretionary  income  or  personal  expenditure  activity  of  our  customers;  economic  or 
psychological effects of natural disasters or other unforeseen events such as terrorist acts, social unrest or war and 
the military or government responses to such events; changes in foreign exchange rates affecting our future retail 
inventory  purchases;  workers’  compensation,  group  health  and  utility  price  changes;  implementation  of  new  or 
changes  in  interpretation  of  existing  accounting  principles  generally  accepted  in  the  United  States  of  America 
(“GAAP”), and those factors contained in Part I, Item 1A of this report below, as well as the factors described under 
“Critical  Accounting  Estimates” in Part II, Item 7 of this report below  or, from time to time, in our filings  with the 
Securities and Exchange Commission (“SEC”), press releases and other communications. 

Readers are cautioned not to place undue reliance on forward-looking statements made in this report, 
since the statements speak only as of this report’s date.  Except as may be required by law, we have no 
obligation or intention to publicly update or revise any of these forward-looking statements to reflect events 
or circumstances occurring after the date of this report or to reflect the occurrence of unanticipated events.  
Readers  are  advised,  however,  to  consult  any  future  public  disclosures  that  we  may  make  on  related 
subjects in reports that we file with or furnish to the SEC or in our other public disclosures. 

PART I 

ITEM 1. BUSINESS 

OVERVIEW 

Cracker Barrel Old Country Store, Inc. (“we,” “us,” “our” or the “Company,” which reference, unless the context 
requires  otherwise,  also  includes  our  direct  and  indirect  wholly  owned  subsidiaries),  is  principally  engaged  in  the 
operation  and  development  of  the  Cracker  Barrel  Old  Country  Store®  concept  (“Cracker  Barrel”).    We  are 
headquartered in Lebanon, Tennessee and were originally founded in 1969.  We are organized under the laws of the 
State of Tennessee.   

We maintain a website at crackerbarrel.com.  We make available free of charge through our website our periodic 
and other reports filed with or furnished to the SEC pursuant to the Securities Exchange Act of 1934, as amended 
(the “Exchange Act”), as soon as reasonably practicable after we file such material with, or furnish it to, the SEC.  
Information on our website is not deemed to be incorporated by reference into this Annual Report on Form 10-K or 
any other filings that we make from time to time with the SEC. 

As of September 13, 2023, we operated  661 Cracker Barrel stores in 45 states and 59 Maple Street Biscuit 
Company  stores  in  10  states.    The  following  description  of  our  business  should  be  read  in  conjunction  with  the 
information in Part II of this report under the caption “Item 7. Management’s Discussion and Analysis of Financial 
Condition and Results of Operations” and “Item 8. Financial Statements and Supplementary Data.” 

Cracker Barrel Old Country Store Concept 

  Our 661 Cracker Barrel stores are not franchised.  Our stores are intended to appeal to both the traveler and 
the local customer, and we believe they have consistently been a consumer favorite.  We pride ourselves on our 
consistent quality, value and friendly service.   

Store Format: The format of our stores consists of a trademarked rustic old country-store design offering a full-
service restaurant menu that features home-style country food and a wide variety of decorative and functional items 
such as rocking chairs, holiday and seasonal gifts, toys, apparel, cookware and foods.  All stores are freestanding 
buildings and consist of approximately 20% of gift shop space with the remainder dedicated to our restaurant, training 
and storage space.  Our stores have stone fireplaces and are decorated with antique-style furnishings and other 
authentic and nostalgic items, reminiscent of and similar to those found and sold in the past in traditional old country 
stores.  The front porch of each store features rows of the signature Cracker Barrel rocking chairs, which are a popular 
item sold by the gift shops and which we invite guests to use while waiting for a table in our dining room or after 
enjoying a meal.   

Products:  Our restaurants, which generated approximately 79% of our total revenue in 2023, offer home-style 
country cooking featuring many of our own recipes that emphasize authenticity and quality.  Our restaurants serve 
breakfast, lunch and dinner daily and offer dine-in, pick-up and delivery services.  Menu items are moderately priced.  
5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Beginning in 2020, certain of our Cracker Barrel restaurants began serving an assortment of beer and wine, and the 
subsequent  ongoing  expansion  of  this  program  throughout  our  system  has  resulted  in  beer  and  wine  service  in 
approximately 590 stores, or approximately 89%, of our Cracker Barrel restaurants as of the end of 2023.    

Breakfast items can be ordered at any time throughout the day and include juices, eggs, pancakes, meats, grits, 
and a variety of biscuit specialties, such as gravy and biscuits and country ham and biscuits.  Lunch and dinner items 
include fried and grilled chicken, chicken and dumplings, chicken pot pie, meatloaf, country fried steak, pork chops, 
fish, country fried shrimp, steak, roast beef, ham, vegetable plates, sandwiches and a variety of salads.  We also offer 
multi-serving takeout family meal baskets.  Additionally, from time to time, we feature new items as off-menu specials 
or on test menus at certain locations to evaluate possible ways to enhance customer interest and identify potential 
future additions to the menu.  We offer weekday lunch specials, which include some of our favorite entrées in lunch-
sized  portions.    Our  menu  also  features  weekday  and  weekend  dinner  specials  that  showcase  a  popular  dinner 
entrée.  There is some variation in menu pricing and content in different regions of the country.  The average check 
per guest during 2023 was $13.36, which represents a 10.3% increase over the prior year.  We served an average 
of approximately 5,800 restaurant guests per week in a typical store in 2023.    

The following table highlights the price ranges for our meals in 2023: 

Breakfast 
Lunch and Dinner 

The following table highlights each day-part’s percentage of restaurant sales in 2023: 

Breakfast Day-Part (until 11:00 a.m.) 
Lunch Day-Part (11:00 a.m. to 4:00 p.m.) 
Dinner Day-Part (4:00 p.m. to close) 

Price Range 
$6.99 to $17.49 
$5.19 to $19.49 

Percentage of 
Restaurant 
Sales in 2023 
25% 
40% 
35% 

We also offer for sale in our gift shops items that are featured on, or related to, the restaurant menu, such as 
pies,  cornbread  mix,  coffee,  syrups  and  pancake  mixes.    Our  gift  shops  offer  a  wide  variety  of  decorative  and 
functional items such as rocking chairs, seasonal gifts, apparel, toys, cookware and various other gift items, as well 
as various candies, preserves and other food items.   

The following table highlights the five categories that accounted for the largest shares of our retail sales in 2023: 

Apparel and Accessories 
Food 
Décor 
Toys 
Bed and Bath 

Percentage of 
Retail Sales in 
2023 
30% 
18% 
14% 
14% 
  7% 

Our typical gift shop features approximately 4,100 stock keeping units.  Certain food items are sold under the 
“Cracker Barrel Old Country Store” brand name.  We believe that we achieve high retail sales per square foot of retail 
selling space (approximately $523 per square foot in 2023) as compared to traditional retail stores both by offering 
appealing merchandise and by having a significant source of customers who are typically our restaurant guests.   

Product Development and Merchandising:  We maintain a product development department, which develops 
new and improved menu items either in response to shifts in customer preferences or to create customer interest.  
We use a formal development and testing process, which includes guest research and in-store market tests to ensure 
products brought to market have a greater likelihood of meeting our goals.  Menu-driven growth is built through three 
areas:  enhancements to our current core menu offerings, the addition of new core menu offerings and limited time 
offer seasonal events or promotions.   

6 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Our merchandising department selects and develops products for our gift shop.  We are focused on driving retail 
sales by converting those customers who come to us for a restaurant visit.  Our assortment includes both core and 
seasonal themes.  Our seasonal themes are designed to create interest and excitement in our stores by providing 
our guests with additional choices that vary throughout the year.      

Store Management: At each store, our store management typically consists of one general manager, four 
associate managers and one retail manager.  The relative complexity of operating one of our stores requires an 
effective management team at the individual store level.  To motivate managers to improve sales and operational 
performance, we maintain bonus plans designed to provide managers with incentives to meet and exceed the 
operational targets of their store.  Each store is assigned to both a restaurant and a retail district manager who 
each report to a regional vice president.   

Purchasing and Distribution: We negotiate directly with food vendors as to specification, price and other material 
terms of most food purchases.  We have a contract with an unaffiliated distributor with custom distribution centers in 
Lebanon, Tennessee; McKinney, Texas; Gainesville, Florida; Elkton, Maryland; Kendallville, Indiana; Rock Hill, South 
Carolina;  and  Shafter,  California.    We  purchase  the  majority  of  our  food  products  and  restaurant  supplies  on  a 
cost-plus basis through this unaffiliated distributor.  The distributor is responsible for placing food orders, warehousing 
and delivering food products to our stores.  Deliveries are generally made once per week to individual stores.  Produce 
is  purchased  through  a  national  program  and  is  delivered  two  to  three  times  a  week  through  a  network  of 
approximately  fifty  independent  produce  suppliers.    Fluid  dairy  is  delivered  two  to  three  times  a  week  through 
approximately  fifty  regional  dairies,  the  majority  of  which  are  under  the  ownership  of  two  separate  unaffiliated 
companies.  Beer and wine are purchased and distributed through approximately 565 distributors with deliveries 
ranging from weekly to monthly. 

The  following  table  highlights  the  five  food  categories  which  accounted  for  the  largest  shares  of  our  food 

purchasing expense in 2023: 

Poultry 
Fruits and vegetables 
Dairy (including eggs) 
Beef 
Pork 

Percentage of 
Food Purchases 
in 2023 
14% 
14% 
           13% 
11% 
10% 

Each  of  these  categories  includes  several  individual  items.    Chicken  is  the  single  food  item  within  these 
categories that accounted for the largest share of our food purchasing expense in 2023 at approximately 5% of 
total  food  purchases.    Dairy,  fruits  and  vegetables  are  purchased  through  numerous  vendors,  including  local 
vendors.  Eggs are purchased through five vendors.  We purchase our pork through six vendors, poultry through 
nine  vendors  and  beef  through  seven  vendors.    Should  any  food  items  from  a  particular  vendor  become 
unavailable,  we  generally  believe  that  these  food  items  could  readily  be  obtained,  or  alternative  products 
substituted,  in  sufficient  quantities  from  other  sources  at  competitive  prices  to  allow  us  to  avoid  any  material 
adverse effects that could be caused by such unavailability.  

We purchase the majority of our retail items (approximately 80% in 2023) directly from domestic and international 
vendors, and we warehouse, or crossdock, such items at our retail distribution center in Lebanon, Tennessee.  The 
distribution center fulfills retail item orders generated by our automated replenishment system and generally ships the 
retail orders once a week to the individual stores by two third-party dedicated freight lines.  Certain retail items, not 
centrally purchased and warehoused at the distribution center, are drop-shipped directly by our vendors to individual 
stores.   

Approximately one-third of our 2023 retail items were purchased directly from vendors in the People’s Republic 
of China.  We have relationships with several foreign buying agencies to source product, monitor quality control and 
supplement product development. 

Information Technology: We believe that an essential part of pleasing people is established through our ability to 
leverage technology.  We use technology to enhance the experiences of our guests and our employees, and to assist 
management in all aspects of operating the business.  Examples include a digital experience that effectively enables 
7 

 
 
 
 
 
 
 
 
 
 
 
our off-premise business, allows for mobile payments in store, and provides guests with a digital waitlist that can be 
accessed remotely through our own mobile application.  Our store employees use a range of systems to manage 
inventory,  labor,  forecasting  and  orders  for  retail  and  restaurants.    In  our  distribution  center,  we  manage  retail 
merchandise planning, purchasing, warehousing, and distribution using various retail management solutions.  Our 
data solutions provide management with daily reports used to operate stores in a cost-effective manner.  Our service 
desk leverages technology solutions that enable an efficient and effective way to resolve technology concerns.  We 
believe our technology is highly effective in supporting Cracker Barrel’s daily operations, and we continue to enhance 
this technology in line with our Company’s strategic vision.   

We continue to make investments in our cybersecurity program to protect and fortify our brands.  From protecting 
guest  information  to  ensuring  systems  are  reliably  available  and  effective,  data  privacy  and  cybersecurity  are 
organization-wide efforts that are incorporated into every technology and business decision at both our brands.  Led 
by our Chief Information Officer and Senior Director of Security, cybersecurity is a top priority that is reviewed by our 
Audit Committee on a quarterly basis and the Board of Directors on an annual basis.  Our program is designed to 
monitor, assess, and manage cyber-risk with a continuous improvement mindset. 

Our  cybersecurity  program  is  aligned  with  the  National  Institute  of  Standards  and  Technology  (NIST) 
Cybersecurity Framework.  Every year we have a third-party organization assess and measure the maturity of our 
program,  which  has  shown  annual  improvement  for  the  past  three  years.    We  also  perform  regular  technical 
assessments, including annual penetration testing of our online systems and internal networks.  Feedback from our 
maturity and technical assessments is incorporated into our systems and procedures through continual upgrades 
intended to further improve our security posture.   

Off-Premise  Business:  Approximately  20%  of  our  restaurant  sales  are  generated  through  our  off-premise 
channels.  Our off-premise business consists of three channels.  Individual To Go includes to go orders that guests 
pick up from our stores.  Third-Party Delivery includes to go orders that are placed through an aggregator, i.e., Door 
Dash, Uber Eats, etc. and delivered to guests by an employee of the aggregator.  Catering and Occasion includes 
offerings  for  large  party  sizes,  which  includes  our  popular  Heat  n’  Serve  offerings  that  are  available  for  certain 
holidays.  In 2023, Individual To Go, Third-Party Delivery and Catering and Occasion accounted for approximately 
40%, 34% and 26% of total off-premise sales, respectively. 

Guest Satisfaction:  We are committed to providing our guests a home-style, country-cooked meal, and a variety 
of retail merchandise served and sold with genuine hospitality in a comfortable environment.  Our commitment to 
offering guests a quality experience begins with our employees.  Our mission statement, “Pleasing People,” embraces 
guests and employees alike, and our employees are trained on the importance of that mission in a culture of mutual 
respect.  We also are committed to staffing each store with an experienced management team to ensure attentive 
guest  service  and  consistent  food  quality.    Through  the  regular  use  of  guest  surveys  and  store  visits  by  district 
managers  and  operational  vice  presidents,  management  receives  valuable  feedback  that  is  used  in  our  ongoing 
efforts to improve the stores and to demonstrate our continuing commitment to pleasing our guests.  We have a 
guest-relations call center that takes comments and suggestions from guests and forwards them to operations or 
other management for information and follow up.  We use internet and interactive voice response systems to monitor 
operational performance and guest satisfaction at all stores on an ongoing basis.  We have public notices in our 
menus, on our website and posted in our stores informing customers and employees about how to contact us by 
internet or toll-free telephone number with questions, complaints or concerns regarding services or products.  We 
conduct  training  on  how  to  gather  information  and  investigate  and  resolve  customer  concerns.    This  is 
accompanied  by  comprehensive  training  for  all  store  employees  on  our  public  accommodations  policy  and 
commitment to “Pleasing People.”   

Marketing: We employ multiple media to reach and engage our guests.  Outdoor advertising (i.e., billboards and 
state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local 
guests.  In 2023, we had over 1,400 billboards and this expenditure accounted for approximately one-third of our total 
advertising spend for the year.  We continue to optimize our non-billboard advertising mix which includes television 
(increasingly digital), digital display and video, mobile, social media, and search marketing.  Our digital marketing 
efforts  have  also  expanded  to  focus  on  improving  brand  preference,  guest  engagement  and  sales.   We  have  a 
presence  on multiple  social  media  sites  and  several  food  delivery  apps,  an  e-commerce  platform  that  integrates 
individual-to-go and catering shopping, and a customer relationship management (CRM) program that employs email, 
text messages, push notifications and personalization.  Our event activations drive awareness for the brand and build 
cultural relevance and affinity with our guests.   

8 

 
 
 
 
 
 
 
 
Store Development:  We opened two new Cracker Barrel stores in 2023.  Currently, we plan to open one to 
two new stores during the first quarter of 2024.  As of September 13, 2023, approximately 83% of our stores are 
located along interstate highways.  Our remaining stores are located off-interstate or near tourist destinations.   

Of the 661 stores open as of September 13, 2023, we own the land and buildings for 358, while the other 303 
properties  are  either  ground  leases  or  ground  and  building  leases.    Building,  site  improvement,  furniture, 
equipment and related development costs for stores opened during 2023 averaged approximately $5,500 and 
pre-opening costs averaged $826 per store in 2023.  

Our current store prototype is approximately 8,900 square feet, including approximately 1,900 square feet of 
retail selling space and dining room seating for approximately 170 guests.  Our capital investment in new stores 
may differ in the future due to changes in our store prototype, building design specifications, site location and site 
characteristics.   

Maple Street Biscuit Company  

We acquired 100% ownership of Maple Street Biscuit Company (“MSBC”) on October 10, 2019.  MSBC is a 
breakfast and lunch fast casual concept.  Like Cracker Barrel, MSBC values genuine hospitality and made-from-
scratch cooking including biscuit-inspired entrées as well as freshly roasted coffee with a proprietary blend and a 
limited selection of beer and  wine in certain  locations.   MSBC operates in a smaller footprint than our Cracker 
Barrel  Old  Country  Store  concept  and  has  operating  hours  limited  to  the  breakfast  and  lunch  day  parts.    As  of 
September 13, 2023, 59 MSBC locations were open, an increase from 53 at the same time last year — all are 
currently  leased  properties  in  Alabama,  Florida,  Georgia,  Kentucky,  Ohio,  North  Carolina,  South  Carolina, 
Tennessee, Texas and Virginia.  As of September 13, 2023, no locations were franchised. 

MSBC will serve as a long-term growth vehicle that complements Cracker Barrel while providing increased 
exposure to urban and suburban markets.  We anticipate accelerating unit growth in the coming years.  Currently, 
we plan to open approximately four to five MSBC locations during the first quarter of 2024. 

HUMAN CAPITAL 

       As of July 28, 2023, we employed approximately 77,000 people (as compared to approximately 73,000 people 
as of July 29, 2022), of whom approximately 350 were in advisory and supervisory capacities, approximately 3,300 
were in-store management positions and 44 were officers.  Many store personnel are employed on a part-time basis.  
Our employees are not represented by any union, and management considers its employee relations to be good.  
People are at the core of our business and an essential part of our Company. 

Diversity, Equity & Inclusion 

      Since 1969, our corporate mission has been Pleasing People.  As an organization, we have a responsibility to 
live up to our mission of Pleasing People each day, ensuring that every member of our team and every guest feels 
at home, feels cared for like family, and feels like they belong.   Our teams work hard to create a culture of hospitality 
that’s welcoming, respectful and inclusive to everyone who walks through our doors – whether as an employee or as 
a guest.  Also guiding our way is the sense of belonging we strive to deliver as part of our People Promise.  This 
includes embracing openness for all people, ideas, and perspectives.  Our food and décor celebrate warm memories 
of  the  past,  and  we  believe  our  inclusive  culture  and  beliefs  are  vital  to  reinforcing  these  positive  feelings  in  our 
employees and guests, and are thus critical to the strength of our brand and our corporate strategy.  Our firmly held 
organization-wide policy is that discrimination, overt or through unconscious bias, has no place at Cracker Barrel Old 
Country Store. 

As of July 28, 2023, more than 30% of our employee population is comprised of racial and ethnic minorities and 

approximately 68% of our employee population is female.   

We  provide  opportunities  for  our  employees  to  drive  our  Diversity,  Equity  &  Inclusion  strategy  by  creating 
programs  that  raise  awareness  and  allow  for  a  more  inclusive  culture.    Our  Business  Resource  Groups  allow 
employees  to  come  together  with  common  interests,  perspectives,  and  experiences  around  topics  such  as race, 
ethnicity, gender identity, and other special interests.  These employee-led organizations provide opportunities to 
network, to obtain and develop leadership skills, and to inform and influence on all aspects of the Cracker Barrel 
9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
brand.   

Currently, there are seven Business Resource Groups in Cracker Barrel: 

-  AMPT  (“Advancing  Modern  Professionals  for  Tomorrow”):  Aims  to  connect  and  empower  modern 
professionals by promoting a community of inclusive, ambitious, and diverse members that unify through 
Cracker Barrel to equip our community and leaders for the future;   

-  Be  Bold:  Cultivates  and  develops  Black  Leaders  within  the  Cracker  Barrel  organization  utilizing  allyship, 
mentorship,  and  education  to  create  a  path  to  continued  excellence  as  well  as  a  vibrant  and  diverse 
community; 

-  B-WELL:  Improving  the  employee  experience  by  sponsoring  health  and  wellness  activities  that  nurture 

employees’ physical, emotional, financial and intellectual wellbeing;  

-  HOLA (“Hispanic Organization for Leadership and Advancement"):  Promoting Hispanic and Latino culture 

through hiring, developing and retaining talent within Cracker Barrel; 
LGBTQ+ Alliance: Promoting LGBTQ+ Awareness and Building Workplace Inclusion; 

- 
-  SERVE:  Advocating for leadership and development opportunities for Veterans, fostering an environment 

of networking and volunteerism and focusing on recruitment, retention and advancement; and 

-  Women’s Connect: Inspiring Women Leaders. 

Employee Development / Training 

      Because  of  the  importance  of  our  employees’  ability  to  deliver  the  service  levels  that  are  a  vital  part  of  the 
hospitality that drives our brand appeal to guests, we emphasize employee development and training.  To ensure 
that individual stores operate at a high level of quality, we focus significant attention on the training of store managers.  
We  believe  that  our  training  programs  are key  in  developing  our managers’  leadership  skills  and commitment  to 
operational excellence, which we believe are important to delivering a positive employee and guest experience.  We 
provide  our  managers  and  hourly  employees  with  ongoing  training  through  various  development  courses  taught 
through a blended learning approach, including a mix of hands-on, traditional classroom, written and cloud-based 
training.  Each store is equipped with dedicated training computers and cloud-based proprietary eLearning instruction 
programs.  Additionally, each store typically has an employee training coordinator who oversees the training of the 
store’s hourly employees.   

We are increasing our focus on leadership development and mentorship programs to better secure strong, diverse 
talents across all facets of our organization.  This commitment is exemplified by our D.E.L.T.A program (“Diverse 
Employee  Leadership  Talent  Advancement”).    This  leadership  program  identifies  diverse  managers  who  have 
exhibited  all  the  skills  we  value  in  our  top-performing  managers,  brings  them  together  to  learn  from  each  other, 
positions them to advance to their next role, while continuing to advance our business and strategic goals in the 
process. 

Our new, robust diversity training includes education throughout all levels of the Company about unconscious and 

implicit bias and focuses on creating an inclusive culture and fostering a sense of belonging for all. 

Employee Benefits / Compensation 

      Cracker Barrel is committed to providing comprehensive and competitive benefits to meet our employees’ needs.  
We offer a robust set of benefits to help our employees and their families stay healthy and effectively manage spend 
related  to  health  and  financial  well-being.    These  benefits  include  programs  such  as  medical,  dental,  vision, 
prescription  drug,  and  life  insurance  coverage,  as  well  as  short  and  long  term  disability  insurance  coverage.  
Additionally,  Cracker  Barrel  is  pleased  to  offer  our  Employee  Assistance  Program  to  all  employees  and  family 
members.  This confidential program is available 24/7 for personal or professional consultations.  

In addition, we provide all of our employees with access to paid parental leave and adoption benefits, a 401(k) 
savings plan, an employee discount policy at our Cracker Barrel stores, an employee stock purchase plan, and a 
competitive vacation policy.  

Our compensation and performance evaluation systems are carefully designed to maintain pay equity by focusing 
pay  decisions  on  experience  and  performance  to  ensure  the  Company  retains  a  highly  productive  workforce  to 
operate our business while providing a high level of service to our guests. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
Health & Safety 

While all of our dining rooms are currently operating without COVID-19-related restrictions, it is possible that 
renewed outbreaks or increases in cases and/or further new variants of the disease, either as part of a national 
trend or on a more localized basis, could result in COVID-19-related restrictions including capacity restrictions or 
otherwise limit our dine-in services, or negatively affect consumer demand.   

In  response  to  the  COVID-19  pandemic,  we  instituted  operational  protocols  to  comply  with  applicable 
regulatory  requirements  to  protect  the  health  and  safety  of  employees  and  guests,  and  we  implemented  and 
continually  adapted  a  number  of  strategies  to  support  the  recovery  of  our  business  and  navigate  through  the 
uncertain environment.  We continue to focus on growing our off-premise business and investing in our digital 
infrastructure to improve the guest experience in the face of these ongoing challenges.  

Following  the  COVID-19  pandemic,  our  teams  have  maintained  close  contact  with  applicable  regulatory 
agencies, from the Centers for Disease Control and Prevention (“CDC”) and the U.S. Food and Drug Administration 
to state and local regulatory agencies and health authorities, to ensure we are following the latest recommended 
practices  and  procedures  to  protect  the  health  and  safety  of  employees  and  guests.    We  instituted  operational 
changes and enhancements to safety protocols to ensure that both our guests and employees experience a clean 
and safe environment.  These enhanced processes were added to the already rigorous food safety and sanitation 
standards that we continuously follow and are verified by a third-party firm. 

Cracker Barrel incorporates robust quality assurance and food safety processes to ensure the safety of all 

our food and retail products delivered to our guests including the following: 

  Extensive requirements for food supplier approval; 
  Ongoing third-party food safety audits of food production and distribution centers; 
  Periodic food product audits conducted by Cracker Barrel quality assurance team; 
  Rigid processes to ensure new or alternative source suppliers deliver food products to exact 

specifications; 

  Third-party testing of retail non-food products to ensure compliance with all specifications and Federal 

regulations; 

  Food safety audits conducted on all Cracker Barrel locations three times per year; 
  Ensuring a pest free environment in our locations though a stringent pest control process; 
  Monitoring of all national and local food safety regulations pertaining to both food products and store 

operations; 

  Monitoring of all health department inspections of all Cracker Barrel locations; and 
  Monitoring and responding to: 

o  Food borne illness outbreaks, 
o  Food and product recalls, and 
o  Pandemic situations, e.g., COVID-19. 

COMPETITION 

The restaurant and retail industries are intensely competitive with respect to the type and quality of food, retail 
merchandise, price, service, location, personnel, concept, attractiveness of facilities, availability of carryout and home 
delivery, internet and mobile ordering capabilities and effectiveness of advertising and marketing.  We compete with 
a significant number of national and regional restaurant and retail chains, some of which have greater resources than 
us, as well as locally owned restaurants and retail stores.  We also face growing competition from the supermarket 
industry, which offers “convenient meals” in the form of improved entrées and side dishes from the deli section; fast 
casual  restaurants;  quick-service  restaurants;  and  highly  promotional  casual  and  family  dining  restaurants.    In 
addition, improving product offerings at fast casual restaurants and quick-service restaurants and expansion of home 
delivery  services,  together with  negative  economic  conditions,  could  cause  consumers  to choose  less  expensive 
alternatives.  We expect competition to continue in all of these areas.  The restaurant and retail businesses are also 
often  affected  by  changes  in  consumer  taste  and  preference;  national,  regional  or  local  economic  conditions; 
demographic  trends;  traffic  and  weather  patterns;  the  type,  number  and  location  of  competing  restaurants  and 

11 

 
 
 
 
 
 
 
 
 
 
retailers;  and  consumers’  discretionary  purchasing  power.    Factors  such  as  inflation,  increased  food,  labor  and 
benefits costs and the lack of experienced management and hourly employees may adversely affect the restaurant 
and retail industries in general and our stores in particular.  We believe we compete effectively and have successfully 
differentiated ourselves from many of our competitors in the restaurant and retail industries through a unique brand 
and guest experience, which offers a diversified full-service menu and a large variety of nostalgic and unique retail 
items.  For further information regarding competition, see Item 1A. Risk Factors. 
RAW MATERIALS SOURCES AND AVAILABILITY 

Essential restaurant supplies and raw materials are generally available from a number of sources.  Generally, we 
are not dependent upon single sources of supplies or raw materials.  However, in our stores, certain branded items 
are single source products or product lines.  Our ability to maintain consistent quality throughout our store system 
depends in part upon our ability to acquire food products and related items from reliable sources.  When the supply 
of certain products is uncertain or prices are expected to rise significantly, we may enter into purchase contracts or 
purchase bulk quantities for future use. 

       Adequate alternative sources of supply, as well as the ability to adjust menus if needed, are believed to exist for 
substantially all of our restaurant products.  Our retail supply chain generally involves longer lead-times and, often, 
more remote sources of product, including the People’s Republic of China, and most of our retail product is distributed 
to our stores through a single distribution center.  Although disruption of our retail supply chain could be difficult to 
overcome, we continuously evaluate the potential for disruptions and ways to mitigate such disruptions should they 
occur. 

GOVERNMENT REGULATION 

We are subject to various federal, state and local laws affecting our business, including areas of food safety, 
minimum  wage  increases,  health  care,  zoning  requirements,  preparation  and  sale,  among  others,  of  food  and 
alcoholic beverages, information security, and environmental matters.  Each of our stores must comply with licensing 
requirements and regulations by a number of governmental authorities and we have not been significantly affected 
by  any  delay  in  obtaining  these  licenses.    Federal,  state  and  local  environmental  laws  and  regulations  have  not 
historically  had  a  significant  impact  on  our  operations;  however,  we  cannot  predict  the  effect  of  possible  future 
environmental legislation or regulations on our operations.   

TRADEMARKS 

We deem the various Cracker Barrel and MSBC trademarks and service marks that we own to be of substantial 
value.  Our policy is to obtain federal registration of trademarks and other intellectual property whenever possible and 
to pursue vigorously any infringement of our trademarks and service marks. 

RESEARCH AND DEVELOPMENT 

While research and development is important to us, these expenditures have not been material due to the nature 

of the restaurant and retail industries. 

SEASONAL ASPECTS 

Historically, our revenue and profits have been lower in the first and third fiscal quarters and higher in the second 
and fourth fiscal quarters.  We attribute these variations primarily to the holiday shopping season and the summer 
vacation and travel season.  Our gift shop sales, which are made substantially to our restaurant guests, historically 
have been highest in our second quarter, which includes the holiday shopping season.  Historically, interstate tourist 
traffic  and  the  propensity  to  dine  out  have  been  much  higher  during  the  summer  months,  thereby  generally 
contributing  to  higher  profits  in  the  Company’s  fourth  quarter.    We  also  generally  open  additional  new  stores 
throughout the year.  Therefore, the results of operations for any interim period cannot be considered indicative of the 
operating results for an entire year.   

WORKING CAPITAL 

In the restaurant industry, substantially all sales are either for cash or third-party credit card.  Therefore, like many 
restaurant companies, we are able to, and often do, operate with negative working capital.  Restaurant inventories 
12 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
purchased through our principal food distributor are on terms of net zero days,  while other restaurant inventories 
purchased locally generally are financed through trade credit at terms of 30 days or less.  Because of our gift shop, 
which have a lower product turnover than our restaurants, we carry larger inventories than many other companies in 
the restaurant industry.  Retail inventories are generally financed through trade credit at terms of 60 days or less.  
These various trade terms are aided by rapid product turnover of the restaurant inventory.  Employees generally are 
paid on weekly or semi-monthly schedules in arrears of hours worked except for bonuses that are paid either quarterly 
or  annually  in  arrears.   Many  other  operating  expenses  have  normal  trade  terms and  certain  expenses, such  as 
certain taxes and some benefits, are deferred for longer periods of time.   

ITEM 1A. RISK FACTORS 

Investing in our securities involves a degree of risk.  Persons buying our securities should carefully consider 
the  risks  described  below  and  the  other  information  contained  in  this  Annual  Report  on  Form  10-K  and  other 
filings  that  we  make  from  time  to  time  with  the  SEC,  including  our  consolidated  financial  statements  and 
accompanying  notes.  If any of the  following risks actually occurs, our business, financial condition, results of 
operations  or  cash  flows  could  be  materially  adversely  affected.    In  any  such  case,  the  trading  price  of  our 
securities could decline and you could lose all or part of your investment.   

Risks Related to Macroeconomic and Industry Conditions 

We have experienced and continue to experience inflationary conditions with respect to the cost for food, 
ingredients, retail merchandise, transportation, distribution, labor and utilities, and we  may not be able 
to increase prices or implement operational improvements sufficient to fully offset inflationary pressures 
on such costs, which may have a material adverse effect on our results of operations.  

The strength of our revenues and results of operations are dependent upon, among other things, the price 
and availability of food, ingredients, retail merchandise, transportation, distribution, labor and utilities.  In fiscal 
2023,  we  faced  significant  inflationary  pressures.    Fluctuations  in  economic  conditions,  weather,  supply  chain 
disruptions,  freight  efficiency,  demand  and  other  factors  also  affect  the  availability,  quality  and  cost  of  the 
ingredients and retail merchandise that we buy.  Changes in global demand for corn, wheat and dairy products 
have caused and could continue to cause volatility in the feed costs for poultry and livestock.  Operating margins 
for our restaurants are subject to changes in the price and availability of food commodities, including beef, pork, 
chicken, dairy and produce.  The effect of, introduction of, or changes to tariffs or exchange rates on imported 
retail  products  or  food  products  could  increase  our  costs  and  possibly  affect  the  supply  of  those  products.  
Changes in demand for over-the-road transportation and distribution services could cause volatility, increase our 
costs and adversely affect our operating margins.  In addition, the prices of our retail merchandise are similarly 
impacted by economic and inflationary pressures, which have caused and may continue to cause higher costs 
and lower margins.  Our attempts to offset cost pressures, such as through menu price increases and operational 
improvements, may not be successful.  We seek to provide a moderately priced product, and, as a result, we may 
not seek to or be able to pass along price increases to our customers sufficient to completely offset cost increases 
without adversely affecting our customers’ demand.  Consumers may be less willing to pay our menu prices and 
may increasingly visit lower-priced competitors, or may forgo some purchases altogether.  The extent to which 
price increases are not sufficient to offset higher costs adequately or in a timely manner, and/or result in significant 
decreases in revenue volume, may have a material adverse effect on our revenues and results of operations. 

Labor is a primary component in our operating costs, and increases in labor costs due to increased minimum 
wages, competition, unemployment rates, or health care and other benefit costs may have a material adverse 
effect  on  our  results  of  operations.    We  operate  in  many  states  and  localities  where  the  minimum  wage  is 
significantly  higher  than  the  federal  minimum  wage.    Our  distributors  and  suppliers  could  also  be  affected  by 
higher minimum wage, benefit standards and compliance costs, which could result in higher costs for goods and 
services supplied to us.  The market for labor in the United States is competitive, which has resulted in upward 
pressure on wages and may continue to do so in the future. 

Our operating margins are also affected, whether as a result of general inflation or otherwise, by fluctuations 
in the price of utilities such as natural gas and electricity, on which our locations depend for much of their energy 
supply.  Our failure to anticipate and respond effectively to one or more adverse changes in any of these factors 
could have a material adverse effect on our results of operations.  Inflationary pressures and other fluctuations 
impacting the cost of these items could have a negative impact on our business in 2024.  

13 

 
 
 
 
 
 
 
 
 
 
The COVID-19 pandemic has had and may in the future have a material adverse effect on our business, 
financial condition, results of operations, and our ability to make distributions to our shareholders for 
an extended period of time. 

The Department of Health and Human Services declared the end of the COVID-19 public health emergency 
on May 11 2023.  However, during 2023, we continued to experience negative economic pressures related to the 
COVID-19 pandemic.  We cannot predict how quickly or whether consumer demand for our business will return 
to  pre-pandemic  levels  in  2024.    Additionally,  we  cannot  anticipate  whether  our  suppliers  will  face  economic 
challenges caused or exacerbated by the COVID-19 pandemic, and as a result, we may face shortages of food 
items or other supplies  at  our restaurants,  and our operations  and sales  may  be adversely  impacted  by such 
supply interruptions.  Similarly, many of the products sold in our retail operations are sourced from international 
suppliers,  including  from  the  People’s  Republic  of  China,  and  have  experienced,  and  will  likely  continue  to 
experience, disruptions, temporary closures and worker shortages that may result in an inability to fulfill our orders 
timely or, in some cases, at all, which could have an adverse impact on our retail sales and margins.  In addition, 
we also cannot predict whether future variants of COVID-19 or outbreaks of other infectious disease will have 
similar effects on consumer demand.  As a result of these factors, diminished economic activity has had and may 
continue to have a material adverse effect on our guest traffic, sales and operating costs, and we cannot predict 
the duration of the ongoing economic uncertainty.  

Risks Related to Our Business 

Health concerns, government regulation relating to the consumption of food products and widespread 
infectious diseases could affect consumer preferences and could have a material adverse effect on our 
results of operations. 

      In addition to the COVID-19 pandemic, the United States and other countries have experienced,  and may 
experience in the future, outbreaks of other viruses, such as norovirus, the bird/avian flu or other diseases.   In 
recent  years  there  has  been  publicity  concerning  E.  coli  bacteria,  hepatitis  A,  “mad  cow”  disease,  “foot-and-
mouth”  disease,  salmonella,  African  swine  fever,  peanut  and  other  food  allergens,  and  other  public  health 
concerns  affecting  the  food  supply,  including  beef,  chicken,  pork,  dairy  and  eggs.    Food  safety  concerns, 
widespread outbreaks of livestock and poultry diseases, and product recalls, all of which are out of our control, 
and, in many instances, unpredictable, could also increase our costs and possibly affect the supply of livestock 
and poultry products.  Additionally, we rely on our suppliers to comply with applicable laws and industry standards, 
and if our suppliers are unable to comply with such laws or do not otherwise meet our quality standards, we may 
face a disruption in our supply chain that could have a material adverse effect on our business.  If we are unable 
to respond effectively, food safety concerns could have a negative impact on our business and our reputation.  

       The  sale  of  food  and  prepared  food  products  for  human  consumption  involves  the  risk  of  injury  to  our 
customers.    Such  injuries  may  result  from  tampering  by  unauthorized  third  parties,  product  contamination  or 
spoilage, including the presence of foreign objects, substances, chemicals, other agents, or residues introduced 
during the growing, storage, handling and transportation phases.  Additionally,  many of the food items on our 
menu contain beef and chicken.  The preferences of our customers toward beef and chicken could be affected 
by changes in consumer health or dietary trends and preferences regarding meat consumption or health concerns 
and publicity concerning food quality, illness and injury generally.  Changes in consumer dietary preferences may 
impact  our  menu  offerings.    Further,  consumers  may  change  their  dining-in  preferences,  such  as  during  the 
COVID-19 pandemic, when consumers often chose to order food to go or for delivery.  In addition, government 
regulations  or  the  likelihood  of  government  regulation  could  increase  the  costs  of  obtaining  or  preparing  food 
products.  Failure to respond and adapt to changing consumer preferences could have a material adverse effect 
on our results of operation and financial condition.  A decrease in guest traffic to our stores, a change in our mix 
of products sold or an increase in costs as a result of these health concerns either in general or specific to our 
operations,  could  result  in  a  decrease  in  sales  or  higher  costs  to  our  stores  that  would  materially  harm  our 
business.   

Our plans depend significantly on our strategic priorities and business initiatives designed to enhance 
our menu and retail offerings, support our brand, improve operating margins and improve the efficiencies 
and effectiveness of our operations.  Failure to achieve or sustain these plans could adversely affect our 
results of operations. 

14 

 
 
 
 
 
 
 
 
 
 
We have had, and expect to continue to have, priorities and initiatives in various stages of testing, evaluation 
and implementation, upon which we expect to improve our results of operations and financial condition.  These 
priorities  and  initiatives  include,  but  are  not  limited  to,  tiered  menu  and  retail  pricing,  evolving  our  marketing 
messaging to support the brand, improving the quality and breadth of retail assortments, evolving our menu, re-
engineering  store  processes  to  reduce  costs  and  improve  store  margins,  applying  technology  to  improve  the 
employee and guest experience, expanding our store footprint, focusing on new and existing fast casual concepts, 
focusing  on  our  off  premise  business  and  transactions  such  as  strategic  relationships,  joint  ventures  and 
acquisitions.  It  is  possible  that  our  focus  on  these  priorities  and  initiatives  and  constantly  changing  consumer 
preferences could cause unintended changes to our current results of operations.   Additionally, many of these 
initiatives  are  inherently  risky  and  uncertain  in  their  application  to  our  business  in  general,  even  when  tested 
successfully on a more limited scale.  It is possible that successful testing can result partially from resources and 
attention that cannot be duplicated in broader implementation.  Testing and general implementation also can be 
affected  by  other  risk  factors  described  herein  that  reduce  the  results  expected.    Successful  system-wide 
implementation across hundreds of stores and involving tens of thousands of employees relies on consistency of 
training, stability of workforce, ease of execution and the absence of offsetting factors that can adversely influence 
results.    Failure  to  achieve  successful  implementation  of  our  initiatives  could  adversely  affect  our  results  of 
operations. 

We  face  intense  competition,  and  if  we  are  unable  to  continue  to  compete  effectively,  our  business, 
financial condition and results of operations may be adversely affected. 

The restaurant and retail industries are intensely competitive, and we face many well-established competitors.  
We compete with national and regional restaurant and retail chains and locally owned restaurants and retailers 
within each market.  Competition from other regional or national restaurant and retail chains typically  represent 
the  more  important  competitive  influence,  principally  because  of  their  significant  marketing  and  financial 
resources.  We face competition as a result of the convergence of grocery, deli, retail and restaurant services, 
particularly in the supermarket industry.  We also face competition from various off-premise meal replacement 
offerings including, but not limited to, home meal kits delivery, third-party meal delivery and catering and the rapid 
growth of these channels by our competitors.  Moreover, our competitors can harm our business even if they are 
not successful in their own operations by taking away customers or employees through aggressive and costly 
advertising, promotions or hiring practices.  We compete primarily on the quality, variety and perceived value of 
menu and retail items.  The number and location of stores, the growth of e-commerce, type of concept, quality 
and efficiency of service, attractiveness of facilities and effectiveness of advertising and marketing programs also 
are important factors.  We anticipate that intense competition will continue with respect to all of these factors.  We 
also compete with other restaurant chains and other retail businesses for quality site locations, management and 
hourly  employees,  and  other  competitive  pressures  that  could  affect  both  the  availability  and  cost  of  these 
important resources.  If we are unable to continue to compete effectively, our business, financial condition and 
results of operations would be adversely affected. 

Unfavorable  publicity  could  harm  our  business.    In  addition,  our  failure  to  recognize,  respond  to  and 
effectively manage the impact of social media could materially impact our business. 

Multi-unit businesses such as ours can be adversely affected by publicity resulting from complaints or litigation 
alleging  poor  food  quality,  poor  service,  guest  discrimination,  food-borne  illness,  viruses,  product  defects, 
personal injury, adverse health effects (including obesity), employee relations or other concerns stemming from 
one  or  a  limited  number  of  our  stores.    Even  when  the  allegations  or  complaints  are  not  accurate  or  valid, 
unfavorable publicity relating to one or more of our stores, or only to a single store, could adversely affect public 
perception of the entire brand.  Additionally, social media can be utilized to target specific companies or brands 
as a result of a  variety  of actual or  perceived  actions or  inactions that are disfavored by  our customers, local 
culture, employees, or interest groups, which can materially and immediately impact consumer behavior.  Social 
media allows users to organize collective actions and engage in other brand-damaging behaviors that, if targeted 
at us, could impact our business.  Adverse publicity and its effect on overall consumer perceptions of food safety 
or  customer  service  could  have  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations. 

Additionally, social media uses and platforms are constantly evolving, and as a result, we need to innovate 
and develop our social media strategies to maintain brand relevance.  We rely on social media and other forms 
15 

 
 
 
 
 
 
 
 
 
of digital marketing to increase brand recognition and reach a broader audience.  If our social media initiatives or 
strategies are not successful, our brand awareness may decline or we may otherwise suffer reputational harm.  
In addition, a variety of risks are associated with the use of social media, including the public dissemination of 
proprietary or confidential information, negative comments about us, personally identifiable information, or out-of-
date or false information.  The inappropriate use of social media by our guests or employees could increase our 
costs, lead to litigation or result in negative publicity that could damage our reputation. 

Failure to maximize or to successfully assert our intellectual property rights could adversely affect our 
business and results of operations. 

We rely on trademark, unfair competition, trade secret and copyright laws to protect our intellectual property 
rights.  We have registered certain trademarks and service marks with appropriate governmental authorities.  We 
cannot  guarantee  that  these  intellectual  property  rights  will  be  maximized  or  that  they  can  be  successfully 
asserted.  There is a risk that we will not be able to obtain and perfect our own, or, where appropriate, license 
intellectual property rights necessary to support new product introductions or other brand extensions.  We cannot 
be sure that these rights, if obtained, will not be invalidated, circumvented or challenged in the future.  Additionally, 
we  cannot  guarantee  that  third  parties  will  not  claim  our  trademarks  or  menu  offerings  will  infringe  on  their 
intellectual  property  rights,  regardless  of  merit.    Our  failure  to  protect  or  successfully  assert  our  intellectual 
property rights could make us less competitive and could have an adverse effect on our business and results of 
operations. 

Risks Related to our Capital Structure 

The  performance  of  our  business  as  affected  by  the  level  of  our  indebtedness  could  prevent  us  from 
meeting the obligations  under our  revolving credit facility or the indenture governing the $300 million 
aggregate  principal  amount  of  0.625%  Convertible  Senior  Notes  due  2026  (the  “Notes”),  maintaining 
sufficient liquidity to operate our business or service our debt obligations, and we cannot provide any 
guarantee of future cash dividend payments or that we will be able to actively repurchase our common 
stock pursuant to a share repurchase program.   

Our consolidated indebtedness and restrictions  in  our revolving credit facility may  have  the effect, among 
other things, of reducing our flexibility to respond to changing business and economic conditions and increasing 
borrowing costs.  Given the significant uncertainty relating to the macroeconomic environment, there are potential 
scenarios under which we could fail to comply with these covenants, which would result in an event of default 
that, if not waived, could have a material adverse effect on our financial condition, results of operations or ability 
to continue to service our debt obligations.  A default under our credit agreement or under the indenture governing 
the Notes may also significantly affect our ability to obtain additional or alternative financing.  For example, the 
lenders’ ongoing obligation to extend credit under the revolving credit facility is dependent upon our compliance 
with these covenants and restrictions. 

Our ability to make scheduled interest payments or to refinance our obligations with respect to indebtedness 
will depend on our operating and financial performance, which, in turn, is subject to prevailing economic conditions 
and to financial, business and other factors beyond our control.  Our inability to refinance our indebtedness when 
necessary or to do so upon attractive terms may have a material adverse effect on our liquidity and results of 
operations. 

Depending on the impact of macroeconomic environment, we may seek other sources of liquidity and other 
ways of preserving liquidity.  No assurance can be made that sources of additional liquidity will be readily available 
or that we will be successful in obtaining additional liquidity or preserving liquidity.  Further, no assurance can be 
made that sources of additional liquidity will be available on terms that are favorable to us. 

Any determination to pay cash dividends on our common stock in the future will be based primarily upon our 
financial  condition,  prospects,  results  of  operations  and  business  requirements  and  our  Board  of  Directors’ 
conclusion that the declaration of cash dividends is in the best interest of our shareholders and is in compliance 
with all laws and agreements applicable to the payment of dividends.  Furthermore, there can be no assurance 
that  we  will  be  able  to  actively  repurchase  our  common  stock,  and  we  may  discontinue  plans  to  repurchase 
common stock at any time.  

16 

 
 
 
 
 
 
 
 
  
 
 
We may be unable to raise the funds necessary to repurchase the Notes for cash following a fundamental 
change,  or  to  pay  the  cash  amounts  due  upon  conversion,  and  our  other  indebtedness  may  limit  our 
ability to repurchase the Notes or pay cash upon their conversion.  

Noteholders may require us to repurchase their Notes following a fundamental change at a cash repurchase 
price generally equal to the principal amount of the Notes to be repurchased, plus accrued and unpaid interest, if 
any.  In addition, all conversions of Notes will be settled partially or entirely in cash.  We may not have enough 
available cash or be able to obtain financing at the time we are required to repurchase the Notes or pay the cash 
amounts due upon conversion.  In addition, applicable law, regulatory authorities and the agreements governing 
our  other  indebtedness  may  restrict  our  ability  to  repurchase  the  Notes  or  pay  the  cash  amounts  due  upon 
conversion.  

Our failure to repurchase Notes or to pay the cash amounts due upon conversion when required will constitute 
a default  under the  indenture governing the Notes.  A default under the indenture  governing the Notes or the 
fundamental change itself could also lead to a default under agreements governing our other indebtedness, which 
may  result  in  that  other  indebtedness  becoming  immediately  payable  in  full.   We  may  not  have  or  be  able  to 
secure financing for sufficient funds to satisfy all amounts due under the other indebtedness and the Notes.  

Provisions in the indenture governing the Notes could delay or discourage a takeover of us.  

Certain provisions in the Notes and the indenture governing the Notes could make a third party attempt to 
acquire  us  more  difficult  or  expensive.    For  example,  if  a  takeover  constitutes  a  fundamental  change,  then 
noteholders  will  have  the  right  to  require  us  to  repurchase  their  Notes  for  cash.    In  addition,  if  a  takeover 
constitutes a make-whole fundamental change, then we may be required to temporarily increase the conversion 
rate for the Notes.  In either case, and in other cases, our obligations under the Notes and the indenture governing 
the  Notes  could  increase  the  cost  of  acquiring  us  or  otherwise  discourage  a  third  party  from  acquiring  us  or 
removing incumbent management, including in a transaction that noteholders or holders of our common stock 
may view as favorable. 

The convertible note hedge and warrant transactions may affect the value of the notes and our common 
stock.  

In connection with the issuance of the Notes, we entered into convertible note hedge transactions with the 
hedge  counterparties.    The  convertible  note  hedge  transactions  cover,  subject  to  customary  anti-dilution 
adjustments, the number of shares of common stock that initially underlie the Notes.  We also entered into warrant 
transactions  with  the  hedge  counterparties collectively  relating  to  the  same  number  of  shares  of  our  common 
stock, subject to customary anti-dilution adjustments, and for which we received premiums to partially offset the 
cost of entering into the hedge transactions. 

The convertible note hedge transactions are expected generally to reduce or offset potential dilution to our 
common stock upon any conversion of the Notes and/or offset any cash payments we may be required to make 
in excess of the principal amount of converted Notes, as the case may be.  However, the warrant transactions 
could separately have a dilutive effect to the extent that the market value per share of our common stock exceeds 
the  strike  price  of  the  warrants.    In  connection  with  establishing  and  maintaining  their  initial  hedges  of  the 
convertible note hedge and warrant transactions, we understand that the hedge counterparties or their respective 
affiliates may modify their hedge positions with respect to the convertible note hedge transactions and the warrant 
transactions  from  time  to  time  by  purchasing  or  selling  shares  of  our  common  stock  or  the  Notes  in  privately 
negotiated transactions or open-market transactions or by entering into or unwinding various over-the-counter 
derivative transactions with respect to our common stock. 

The effect, if any, of these activities on the trading price of our common stock will depend on a  variety of 
factors,  including  market  conditions,  and  is  uncertain  at  this  time.    Any  of  these  activities  could,  however, 
adversely affect the trading price of our common stock.  

We are subject to counterparty risk with respect to the convertible note hedge transactions.  

The hedge counterparties  are financial institutions, and  we  are subject to the risk that one or more of the 
hedge counterparties might default under their respective convertible note hedge transactions.  Our exposure to 
the credit risk of the hedge counterparties is not secured by any collateral.  Global economic conditions have from 
time to time resulted in the actual or perceived failure or financial difficulties of many financial institutions.   If a 
hedge counterparty becomes subject to insolvency proceedings, we will become an unsecured creditor in those 
proceedings with a claim equal to our exposure at that time under our transactions with such hedge counterparty.  
17 

 
 
 
 
 
 
Our exposure will depend on many factors, but, generally, the increase in our exposure will be correlated to 
the increase in the market price and  in the  volatility  of our common stock.   In addition, upon  a default by any 
hedge counterparty, we may suffer adverse tax consequences and more dilution than we currently anticipate with 
respect to our common stock.  We can provide no assurances as to the financial stability or viability of any of the 
hedge counterparties.  

Conversion of the Notes or exercise of the warrants evidenced by the warrant transactions may dilute the 
ownership interest of existing shareholders, including noteholders who have previously converted their 
Notes.  

       At our election, if applicable, we may settle Notes tendered for conversion partly in shares of our common 
stock.  Furthermore, the  warrants evidenced by the  warrant transactions are expected to be settled on a net-
share basis.  As a result, the conversion of some or all of the Notes or the exercise of some or all of such warrants 
may dilute the ownership interests of existing shareholders.  Any sales in the public market of the shares of our 
common  stock  issuable  upon  such  conversion  of  the  Notes  or  such  exercise  of  the  warrants  could  adversely 
affect prevailing market prices of our common stock.  In addition, the existence of the Notes may encourage short 
selling by market participants because the conversion of the Notes could depress the price of our common stock. 

Risks Related to Supply Chains 

Our reliance on certain significant vendors, particularly for foreign-sourced retail products, subjects us 
to numerous risks, including possible interruptions in supply, which could adversely affect our business. 

Our ability to maintain consistent quality throughout our operations depends in part upon our ability to acquire 
specified food and retail products and supplies in sufficient quantities.  Partly because of our size, finding qualified 
vendors and accessing food, retail products, supplies and certain outsourced services in a timely and efficient 
manner is a significant challenge that typically is more difficult with respect to goods or services sourced outside 
the United States.  In some cases, we may have only one supplier for a product or service.  Our dependence on 
single-source suppliers subjects us to the possible risks of shortages, interruptions and price fluctuations, and 
possible litigation when we change vendors because of performance issues.   Global economic factors and the 
weak economic recovery continue to put significant pressure on suppliers, with some suppliers facing financial 
distress and others attempting to rebuild profitability, all of which tends to make the supply environment more 
expensive.    If  any  of  these  vendors  is  unable  to  fulfill  its  obligations,  or  if  we  are  unable  to  find  replacement 
suppliers in the event of a supply disruption, we could encounter supply shortages and/or incur higher costs to 
secure adequate supplies, either of which could materially harm our business. 

Additionally, we use a number of products that are or may be manufactured in a number of foreign countries.  
In addition to the risk presented by the possible long lead times to source these products, our results of operations 
may be materially affected by risks such as: 

 

tariffs,  trade  barriers,  sanctions,  import  limitations  and  other  trade  restrictions  by  the  U.S.  government  on 
products or components shipped from foreign sources (particularly, the People’s Republic of China); 
fluctuating currency exchange rates or control regulations;  
foreign government regulations; 

 
 
  product testing regulations; 
 
  disruptions due to labor stoppages, strikes or slowdowns, or other disruptions, involving our vendors or the 

foreign political and economic instability; and 

transportation and handling industries. 

Possible shortages or interruptions in the supply of food items, retail merchandise and other supplies to our 
stores caused by inclement weather, natural disasters such as droughts, floods and earthquakes, the inability of 
our vendors to obtain credit in a tightened credit market or other conditions beyond our control could adversely 
affect  the  availability,  quality  and  cost  of  the  items  we  buy  and  the  operations  of  our  stores.    Our  inability  to 
effectively manage supply chain risk could increase our costs and limit the availability of products that are critical 
to our store operations.  If we temporarily close a store or remove popular items from a store’s menu or retail 
product assortment, that store may experience a significant reduction in revenue during the time affected by the 
shortage or thereafter as a result of our customers changing their dining and shopping habits.  

18 

 
 
 
 
 
 
 
 
 
 
Our ability to manage our retail inventory levels and changes in merchandise mix may adversely affect 
our business. 

The  long  lead  times  required  for  a  substantial  portion  of  our  retail  merchandise  and  the  risk  of  product 
damages or non-compliance with required specifications could affect the amount of inventory we have available 
for sale.  Additionally, our success depends on our ability to anticipate and respond in a timely manner to changing 
consumer demand and preferences for merchandise.  If we misjudge the market, we may overstock unpopular 
products and be forced to take significant markdowns, which could reduce our gross margin.  Conversely, if we 
underestimate demand for our merchandise we may experience inventory shortages resulting in lost revenues.  
Inventory shrinkage may also result in lost revenues.  Any of these factors could have an adverse effect on our 
results of operations, cash flows from operations and our financial condition.  

Our risks are heightened because of our single  retail distribution facility  and our potential inability or 
failure to execute on a comprehensive business continuity plan following a major disaster at or near our 
corporate facility could adversely affect our business. 

The majority of our retail inventory is shipped into, stored at and shipped out of a single warehouse located 
in Lebanon, Tennessee.  All of the decorative fixtures used in our stores are shipped into, stored at and shipped 
out of a separate warehouse that is also located in Lebanon, Tennessee.  A natural disaster or public health crisis 
(such as the COVID-19 pandemic) affecting either of these warehouses or their personnel and operations could 
materially adversely affect our business.  Additionally, our corporate systems and processes and support for our 
restaurant  and  retail  operations  are  centralized  on  one  campus  in  Tennessee.    We  have  disaster  recovery 
procedures  and  business  continuity  plans  in  place  to  address  most  events,  back  up  and  offsite  locations  for 
recovery  of  electronic  and  other  forms  of  data  and  information.    However,  if  we  are  unable  to  implement  our 
disaster recovery and business continuity plans, we may experience delays in recovery of data, failure to support 
field  operations,  tardiness  in  required  reporting  and  compliance  and  the  inability  to  perform  vital  corporate 
functions which could adversely affect our business. 

Risks Related to IT Systems, Cybersecurity and Data Privacy 

A  material  disruption  in  our  information  technology,  network  infrastructure  and  telecommunication 
systems could have a material adverse effect on our business and results of operations.  

We rely extensively on our information technology across our operations, including, but not limited to, point 
of sales processing, supply chain management, retail merchandise allocation and distribution, labor productivity 
and expense management   Our business depends significantly on the reliability, security and capacity of our 
information  technology  systems  to  process  these  transactions,  summarize  results, manage  and  report  on  our 
business and our supply chain.  Our information technology systems are subject to damage or interruption from 
power outages, computer, network, cable system, internet and telecommunications failures, computer viruses, 
security breaches, catastrophic events such as fires, floods, earthquakes, tornadoes, hurricanes, acts of war or 
terrorism, and usage errors by our employees.  If our information technology and telecommunication systems are 
damaged or cease to function properly, we may have to make a significant investment to repair or replace them, 
and we could suffer loss of critical data and interruptions or delays in our operations in the interim.  In addition, 
from time to time, our systems may become obsolete or require attention and could result in interruptions in our 
services  and  non-compliance  with  certain  laws  or  regulations.    Any  material  interruption  in  our  information 
technology and telecommunication systems could have a material adverse effect on our business or results of 
operations.    In  addition,  some  of  these  essential  technology-based  business  systems  are  outsourced  to  third 
parties.    While  we  make  efforts  to  ensure  that  our  outsourced  providers  are  observing  proper  standards  and 
controls, we cannot guarantee that breaches, disruptions or failures caused by these providers will not occur. 

A privacy breach could adversely affect our business.  

The protection of customer, employee and company data is critical to us.  We are subject to laws relating to 
information security, privacy, cashless payments, consumer credit, and fraud.  Additionally, an increasing number 
of government and industry groups have established laws and standards for the protection of personal and health 
information.  As a merchant and service provider of point-of-sale services, we are also subject to the Payment 
Card Industry Data Security Standard issued by the Payment Card Industry Council.  The regulatory environment 

19 

 
 
 
 
 
 
  
 
 
surrounding information security and privacy is increasingly demanding, with the frequent imposition of new and 
constantly  changing  requirements,  including  the  California  Consumer  Privacy  Act,  which  became  effective  on 
January 1, 2020.  Compliance with these requirements may result in cost increases due to necessary system 
changes and the development of new administrative processes.  In addition, customers and employees have a 
high expectation that we will adequately protect their personal information.  For example, in connection with credit 
and debit card sales, we transmit confidential card information.  Third parties may have the technology or know-
how to breach the security of this customer information, and our security measures and those of our technology 
vendors may not effectively prevent others from obtaining improper access to this information.  If we fail to comply 
with the laws and regulations regarding privacy and security or experience a security breach, we could be exposed 
to risks of data loss, regulatory investigations and/or penalties,  a loss of the ability to process credit and debit 
card  payments,  substantial  inconvenience  or  harm  to  our  guests,  litigation  and  serious  disruption  of  our 
operations.  Additionally, any resulting negative publicity could significantly harm our reputation and damage our 
relations with our guests.  As privacy and information security laws, regulations and practices change and cyber 
risks continue to evolve, we may incur additional costs to ensure we remain in compliance and protect guest, 
employee and Company information.  

We  outsource  certain  business  processes  to  third-party  vendors  that  subject  us  to  risks,  including 
disruptions in business and increased costs; our use of third-party technologies has increased and if we 
are unable to maintain our rights to these technologies our business may be harmed. 

Some of our business processes are currently outsourced to third parties.  Such processes include distribution 
of  food  and  retail  products  to  our  store  locations  and  customers,  credit  and  debit  card  authorization  and 
processing,  gift  card  tracking  and  authorization,  employee  payroll  card  services,  health  care  and  workers’ 
compensation  insurance  claims  processing,  wage  and  related  tax  credit  documentation  and  approval,  guest 
satisfaction  survey  programs,  employee  engagement  surveys  and  externally  hosted  business  software 
applications.  We cannot ensure that all providers of outsourced services are observing proper internal control 
practices, such as redundant processing facilities, and there are no guarantees that failures will not occur.  Failure 
of third parties to provide adequate services could have an adverse effect on our financial condition and results 
of operations. 

We maintain relationships with various third-party delivery apps and services such as DoorDash® and Uber 
Eats.  Our sales may be negatively affected if these platforms are damaged or interrupted through technological 
failures  or  otherwise.    The  drivers  fulfilling  third-party  delivery  orders  may  make  errors  or  fail  to  make  timely 
deliveries such that our food or brands are poorly represented.  This could cause reputational harm or adversely 
impact sales and customer satisfaction.  Our sales through these services may also depend on the availability of 
delivery drivers, who are generally independent contractors. 

We use third parties to authorize and process credit and debit card payments, which requires the collection 
and retention of customer data,  including sensitive financial data and other  personally  identifiable information.  
Such personal information is maintained by third parties who provide payment processing services.  A weakness 
in such third party’s systems or software products (or in the systems or software products in the service providers 
of those third  parties) may lead to a data breach  or  pose cybersecurity  risks.  If we, or one  of our third  party 
service  providers experience a cyber attack or security data breach, our results of operations and brand  may 
suffer.  Additionally, we may have to make a significant investment to remedy or replace such systems.  

We rely on certain technology licensed from third parties and may be required to license additional technology 
in the future for use in managing our internet sites and providing services to our guests and employees.  These 
third-party technology licenses may not continue to be available to us on acceptable terms or at all.  The inability 
to enter into and maintain these technology licenses could adversely affect our business. 

Legal and Regulatory Risks 

We  are  subject  to  a  number  of  risks  relating  to  federal,  state  and  local  regulation  of  our  business, 
including the areas of minimum wage increases, health care reform and environmental matters, and an 
insufficient or ineffective response to government regulation may increase our costs and decrease our 
profit margins. 

20 

 
 
 
 
 
 
 
 
 
 
 
The restaurant industry is subject to extensive federal, state and local laws and regulations, including those 
relating to food safety, minimum wage and other labor issues (such as unionization), health care,  animal health 
and welfare, menu labeling and building and zoning requirements and those relating to the preparation and sale 
of food and alcoholic beverages as well as certain retail products.  The development and operation of our stores 
depend to a significant extent on the selection and acquisition of suitable sites, which are subject to zoning, land 
use,  environmental,  traffic  and  other  regulations  and  requirements.    We  are  also  subject  to  licensing  and 
regulation by state and local authorities relating to health, sanitation, safety and fire standards and the sale of 
alcoholic beverages, federal and state laws governing our relationships with employees (including the Fair Labor 
Standards Act of 1938, the Immigration Reform and Control Act of 1986, the Patient Protection and Affordable 
Care  Act,  the  Health  Care  and  Education  Reconciliation  Act  of  2010  and  applicable  requirements  concerning 
minimum  wage,  overtime,  healthcare  coverage,  family  leave,  medical  privacy,  tip  credits,  working  conditions, 
safety standards and immigration status), and federal and state laws which prohibit discrimination and other laws 
regulating the design and operation of facilities, such as the Americans With Disabilities Act of 1990.  In addition, 
we are subject to a variety of federal, state and local laws and regulations relating to the use, storage, discharge, 
emission and disposal of hazardous materials.  We also face risks from new and changing laws and regulations 
relating to gift cards, nutritional content, nutritional labeling, product safety and menu labeling.  Compliance with 
these  laws  and  regulations  can  be  costly  and  can  increase  our  exposure  to  litigation  or  governmental 
investigations or proceedings.  

Increases  in  state  or  federal  minimum  wage  rates,  including  recent  proposals  to  increase  state  or  federal 
minimum wage rates and index future increases to inflation, or other changes in these laws could increase our 
labor costs.  Our ability to respond to minimum wage increases by increasing menu prices will depend on the 
responses  of  our  competitors  and  customers.    Our  distributors  and  suppliers  also  may  be  affected  by  higher 
minimum wage and benefit standards and tracking costs, which could result in higher costs for goods and services 
supplied to us. 

There also has been increasing focus by U.S. and foreign governmental authorities on environmental matters, 
such as climate change, the reduction of greenhouse gases and water consumption.  This increased focus may 
lead to new initiatives directed at regulating an as yet unspecified array of environmental matters.  Legislative, 
regulatory  or  other  efforts  to  combat  climate  change  or  other  environmental  concerns  could  result  in  future 
increases  in  taxes,  the  cost  of  raw  materials,  transportation  and  utilities,  which  could  decrease  our  operating 
profits and necessitate future investments in facilities and equipment.  

The impact of current laws and regulations, the effect of future changes in laws or regulations that impose 
additional requirements and the consequences of litigation relating to current or future laws and regulations could 
increase our compliance and other costs of doing business and therefore have an adverse effect on our results 
of operations.  Failure to comply with the laws and regulatory requirements of federal, state and local authorities 
could result in, among other things, revocation of required licenses, administrative enforcement actions, fines and 
civil  and  criminal  liability.    Compliance  with  these  laws  and  regulations  can  be  costly  and  can  increase  our 
exposure  to  litigation  or  governmental  investigations  or  proceedings.    Also,  the  failure  to  obtain  and  maintain 
required  licenses,  permits  and  approvals  could  have  a  material  adverse  effect  on  our  results  of  operations.  
Typically, licenses must be renewed annually and may be revoked, suspended or denied renewal for cause at 
any time if governmental authorities determine that our conduct violates applicable regulations, which could have 
a material adverse effect on our business and results of operations.  

Our  advertising  is  heavily  dependent  on  billboards,  which  are  highly  regulated,  and  our  evolving 
marketing strategy involves increased advertising and marketing costs that could adversely affect our 
results of operations.  

Historically,  we have relied upon  billboards as our principal method of  advertising.  A number of states in 
which  we  operate  restrict  highway  signage  and  billboards.    Because  many  of  our  stores  are  located  on  the 
interstate highway system, our business is highly related to highway travel.  Thus, signage or billboard restrictions 
or loss of existing signage or billboards could adversely affect our visibility and ability to attract customers. 

Additionally, as we continue to evolve our marketing strategy, we are increasingly utilizing more traditional 
and higher cost methods of advertising, such as national cable television, radio  and online and  digital media.  
These types of advertising, their effects upon our revenues and, in turn, our profits, are uncertain.  Additionally, if 
our  competitors  increased  their  spending  on  advertising  and  promotions,  we  could  be  forced  to  substantially 
21 

 
 
 
 
 
 
 
 
 
increase our advertising, media or marketing expenses.  If we did so or if our current advertising and promotion 
programs become less effective, we could experience a material adverse effect on our results of operations.   

Litigation may adversely affect our business, financial condition and results of operations. 

Our business is subject to the risk of litigation by employees, guests, suppliers, shareholders, governmental 
agencies,  competitors  or  others  through  private  actions,  class  actions,  administrative  proceedings,  regulatory 
actions or other litigation.  These actions and proceedings may involve allegations of illegal, unfair or inconsistent 
employment practices, including wage and hour violations and employment discrimination; guest discrimination; 
food  safety  issues,  including  poor  food  quality,  food-borne  illness,  food  tampering,  food  contamination,  and 
adverse health effects from consumption of various food products or high-calorie foods (including obesity); other 
personal  injury,  including  claims  related  to  COVID-19;  violation  of  “dram  shop”  laws;  trademark  and  patent 
infringement; violation of the federal securities laws; or other concerns. The outcome of litigation, particularly class 
action lawsuits and regulatory actions, is difficult to assess or quantify.  Plaintiffs in these types of lawsuits may 
seek recovery of very large or indeterminate amounts and the magnitude of the potential loss relating to such 
lawsuits  may  remain  unknown  for  substantial  periods  of  time.    The  cost  to  defend  future  litigation  may  be 
significant.  There may also be adverse publicity associated with litigation that could decrease guest or consumer 
acceptance  of  our  brand,  regardless  of  whether  the  allegations  are  valid  or  we  ultimately  are  found  liable.  
Litigation could adversely impact our operations and our ability to expand our brand in other ways, such as by 
diverting management’s attention away from operations.  As a result, litigation may adversely affect our business, 
financial condition and results of operations. 

Our business could be negatively affected as a result of actions of activist shareholders. 

In  the  past,  activist  shareholders  have  nominated  candidates  for  election  to  our  Board  of  Directors  at  our 
annual  meetings  of  shareholders,  resulting  in  proxy  contests,  and  called  publicly  for  special  meetings  of 
shareholders to consider other proposals relating to corporate policies of the Company, including on matters such 
as our dividend policy, capital structure and strategic alternatives.  If we become engaged in a proxy contest or 
other  public  engagement  with  an  activist  shareholder  in  the  future,  our  business  could  be  adversely  affected 
because:   

 

responding  to  public  proposals  and  director  nominations,  special  meeting  requests  and  other  actions  by 
activist shareholders can disrupt our operations, be costly and time-consuming, and divert the attention of 
our management and employees; 

  perceived uncertainties as to our future direction may result in the loss of potential business opportunities, 

 

and may make it more difficult to attract and retain qualified personnel and business partners;  
claims  made  by  activist  shareholders  in  connection  with  a  proxy  contest  or  otherwise  may  harm  our 
reputation, damage our relations  with customers, employees and business relations such  as suppliers, or 
otherwise impair our business; and  

  pursuit  of  an  activist  shareholder’s  agenda  may  adversely  affect  our  ability  to  effectively  implement  our 

business strategy and create additional value for our shareholders. 

Provisions in our charter, Tennessee law and our shareholder rights plan may discourage potential 
acquirers of the Company. 

Our charter documents contain provisions that may have the effect of making it more difficult for a third party 
to  acquire  or  attempt  to  acquire  control  of  the  Company.    In  addition,  we  are  subject  to  certain  provisions  of 
Tennessee law that limit, in some cases, our ability to engage in certain business combinations with significant 
shareholders.  In addition, we have adopted a shareholder rights plan, which provides, among other things, that 
when  specified  events  occur,  our  shareholders  will  be  entitled  to  purchase  from  us  shares  of  junior  preferred 
stock.  The shareholder rights plan will expire on April 9, 2024.  The preferred stock purchase rights are triggered 
ten  days  after  the  date  of  a  public  announcement  that  a  person  or  group  acting  in  concert  has  acquired,  or 
obtained  the  right  to  acquire,  beneficial  ownership  of  20%  or  more  of  our  outstanding  common  stock.    The 
preferred stock purchase rights would cause dilution to a person or group that attempts to acquire the Company 
on  terms  that  do  not  satisfy  the  requirements  of  a  qualifying  offer  under  the  shareholder  rights  plan  or  are 
otherwise not approved by our Board of Directors. 

22 

 
 
 
 
 
 
 
 
 
 
 
These provisions, either alone or in combination with each other, give our current directors and executive 
officers a substantial ability to influence the outcome of a proposed acquisition of the Company.  These provisions 
would apply even if an acquisition or other significant corporate transaction was considered beneficial by some 
of our shareholders.  If a change in control or change in management is delayed or prevented by these provisions, 
the market price of our securities could decline. 

Risks Related to Our Business Strategy 

Failure to adequately address environmental, social and governance (“ESG”) matters, could adversely 
affect our brand, business, results of operations and financial condition.  

There has been increasing public focus by investors, environmental activists, the media and governmental 
and  regulatory  agencies  on  ESG  matters,  including  packaging  and  waste,  animal  health  and  welfare,  human 
rights,  climate  change,  greenhouse  gases  and  land,  energy  and  water  use.    In  response  to  shareholders’ 
heightened level of expectation for expanded ESG disclosure, we publish an ESG Report annually describing our 
ESG efforts and goals.  Execution of the strategies and achievement of the goals outlined in the ESG Report are 
subject to risks and uncertainties, including our ability to meet our goals within the currently projected costs and 
the expected timeframes; unforeseen design, operational and technological difficulties; the outcome of research 
efforts and future technology developments; and the actions of competitors and competitive pressures.  There is 
no  assurance  that  we  will  be  able  to  successfully  execute  our  strategies  and  achieve  our  goals.    Failure,  or 
perceived  failure,  to  achieve  these  goals  could  damage  our  reputation  and  relationships  with  customers, 
government agencies and investors.  Such conditions could have an adverse effect on our business, results of 
operations and financial condition.  

The SEC is expected to adopt rules governing climate change disclosures that could significantly increase 
compliance burdens and associated regulatory costs of publicly traded companies.  Other federal, state and local 
legislative and regulatory efforts to combat other ESG concerns could also result in new or more stringent forms 
of oversight and mandatory reporting, diligence and disclosure requirements, which could increase our reporting 
costs.  Any failure  or perceived failure by us to manage  ESG issues or comply with regulations could have a 
material adverse effect on our reputation and on our business, results of operations, financial condition or stock 
price, including the sustainability of our business over time. 

We are dependent upon attracting and retaining qualified employees while also controlling labor costs. 

Our  performance  is  dependent  on  attracting  and  retaining  a  large  and  growing  number  of  qualified  store 
employees.  Availability of staff varies widely from location to location.  Many staff members are in entry-level or 
part-time  positions,  typically  with  high  rates  of  turnover.    High  turnover  of  store  management  and  staff  would 
cause us  to  incur  higher direct costs associated  with  recruiting,  training  and retaining replacement personnel.  
Management turnover as well as general shortages in the labor pool can cause our stores to operate with reduced 
staff, which negatively affects our ability to provide appropriate service levels to our customers.  The market for 
the  most  qualified  talent  continues  to  be  competitive  and  we  must  provide  competitive  wages,  benefits  and 
workplace  conditions  to  maintain  our  most  qualified  employees.    Competition  for  qualified  employees  exerts 
upward  pressure  on  wages  paid  to  attract  such  personnel,  resulting  in  higher  labor  costs,  including  greater 
recruiting and training expenses.  

Our  ability  to  meet  our  labor  needs  while  controlling  our  costs  is  subject  to  external  factors  such  as 
unemployment  levels,  minimum  wage  legislation,  health  care  legislation,  payroll  taxes  and  changing 
demographics.  Many of our employees are hourly workers whose wages are affected by increases in the federal 
or state minimum wage or changes to tip credits.  Tip credits are the amounts an employer is permitted to assume 
an  employee  receives  in  tips  when  the  employer  calculates  the  employee’s  hourly  wage  for  minimum  wage 
compliance purposes.  Increases in minimum wage levels and changes to the tip credit have been made and 
continue to be proposed at both federal and state levels.  As minimum wage rates increase, we may need to 
increase not only the wages of our minimum wage employees but also the wages paid to employees at wage 
rates that are above minimum wage.  If competitive pressures or other factors prevent us from offsetting increased 
labor costs by increases in prices, our profitability may decline.  

The loss of key executives or difficulties in recruiting and retaining qualified personnel could jeopardize 
our future growth and success. 

23 

 
 
 
 
 
 
 
 
 
 
 
We have assembled a senior management team which has substantial background and experience in the 
restaurant and retail industries.  Our future growth and success depend substantially on the contributions and 
abilities of our senior management and other key personnel, and we design our compensation programs to attract 
and retain key personnel and facilitate our ability to develop effective succession plans.  If we fail to attract or 
retain senior management or other key personnel, our succession planning and operations could be materially 
and  adversely  affected.   We  must  continue  to  recruit,  retain  and  motivate  management  and  other  employees 
sufficiently to maintain our  current business and support our projected growth.   A loss of key employees or a 
significant shortage of high-quality store employees could jeopardize our ability to meet our business goals.  We 
have experienced and may continue to experience challenges in recruiting and retaining team members in various 
locations.  Additionally, Julie Felss Masino began serving as Chief Executive Officer-Elect on August 7, 2023 and 
will  begin  serving  as  Chief  Executive  Officer  on  November  1,  2023,  replacing  Sandra  B.  Cochran,  who  will 
thenceforth serve as Executive Chair of the Board of Directors through her retirement as of September 30, 2024 
(or such earlier date that the Board of Directors of the Company may determine upon 30 days’ prior written notice 
to Ms. Cochran).  Such transition in our executive management team may divert the attention of management or 
otherwise be disruptive to our business. 

We may pursue strategic investments or initiatives now or in the future, which may not yield their 
expected benefits, resulting in a loss of some or all of our investment.  

We may, from time to time, evaluate and pursue other opportunities for growth, including through strategic 
investments, joint ventures, other acquisitions, and other initiatives, such as our recent rollout of a limited selection 
of beer and wine in certain locations and our new customer loyalty program.  These initiatives involve various 
inherent risks, including, without limitation, general business risk, integration and synergy risk, market acceptance 
risk and risks associated with the potential distraction of management.  It may be difficult to predict the success 
of any endeavor, and such transactions and initiatives may not ultimately create value for us or our shareholders 
and  may  harm  our  reputation  and  materially  adversely  affect  our  business,  financial  condition  and  results  of 
operations.    Additionally,  failure  to  maximize  or  successfully  execute  our  customer  loyalty  program  could 
adversely impact growth. 

Individual  store  locations  are  affected  by  local  conditions  that  could  change  and  adversely  affect  the 
carrying value of those locations. 

The success of our business depends on the success of individual locations, which in turn depends on stability 
of or improvements in operating conditions at and around those locations.  Our revenues and expenses can be 
affected  significantly  by  the  number  and  timing  of  the  opening  of  new  stores  and  the  closing,  relocating  and 
remodeling of existing stores.  We incur substantial pre-opening expenses each time we open a new store and 
other expenses when we close, relocate or remodel existing stores.  The expenses of opening, closing, relocating 
or remodeling any of our stores may be higher than anticipated.  An increase in such expenses could have an 
adverse  effect  on  our  results  of  operations.    Also,  as  demographic  and  economic  patterns  (e.g.,  highway  or 
roadway traffic patterns, concentrations of general retail or hotel activity, local population densities or  increased 
competition)  change,  current  locations  may  not  continue  to  be  attractive  or  profitable.    Possible  declines  in 
neighborhoods  where  our  stores  are  located  or  adverse  economic  conditions  in  areas  surrounding  those 
neighborhoods could result in reduced revenues  in those  locations.  The occurrence  of one  or more of these 
events could have a material adverse effect on our revenues and results of operations as well as the carrying 
value of our individual locations. 

If we fail to execute our business strategy, which includes our ability to find new store locations and open 
new stores that are profitable, our business could suffer. 

One of the means of achieving our growth objectives is opening and operating new and profitable stores.  
This strategy involves numerous risks, and we may not be able to open all of our planned new stores and the 
new stores that we open may not be profitable or as profitable as our existing stores.   

A significant risk in executing our business strategy is locating, securing and profitably operating an adequate 
supply  of  suitable  new  store  sites.    Competition  for  suitable  store  sites  and  operating  personnel  in  our  target 
markets is intense, and there can be no  assurance that  we  will be able to find sufficient suitable locations, or 
negotiate suitable purchase or lease terms, for our planned expansion in any future period.  Recently, our target 
markets have been expanded to include markets that are outside of our existing core markets and in states where 
24 

 
 
 
 
 
 
 
 
 
 
we  currently  do  not  have  existing  operations,  which  increases  the  risk  of  executing  our  business  strategy.  
Economic conditions may also reduce commercial development activity and limit the availability of attractive sites 
for new stores.  New stores typically experience an adjustment period before sales levels and operating margins 
normalize, and even sales at successful newly opened stores generally do not make a significant contribution to 
profitability  in  their  initial  months  of  operation.    Our  ability  to  open  and  operate  new  stores  successfully  also 
depends  on  numerous  other  factors,  some  of  which  are  beyond  our  control,  including,  among  other  items 
discussed in other risk factors, the following:  our ability to control construction and development costs of new 
stores;  our  ability  to  manage  the  local,  state  or  other  regulatory  approvals  and  permits,  zoning  and  licensing 
processes  in  a  timely  manner;  our  ability  to  recruit  and  appropriately  train  employees  and  staff  the  stores; 
consumer acceptance of our stores in new markets; and our ability to manage construction delays related to the 
opening of a new store.  Delays or failures in opening new stores, or achieving lower than expected sales in new 
stores, or drawing a greater than expected proportion of sales in new stores from existing stores, could materially 
adversely affect our business strategy and could have an adverse effect on our business and results of operations.   

Our expansion into new geographic markets may present increased risks due to our relative unfamiliarity 
with these markets. 

Some of our new store locations may be located in areas where we have lower market presence and, as a 
result, less or no meaningful business experience than in our traditional, existing markets.  Those new markets 
may  have  different  competitive  conditions,  consumer  tastes  and  discretionary  spending  patterns  than  our 
traditional, existing markets, which may cause our new store locations to be less successful than restaurants in 
our existing markets.  An additional risk of expanding into new markets is the potential for lower or lacking market 
awareness of our brand in those areas.  Stores opened in new markets may open at lower average weekly sales 
volumes than stores opened in existing markets and may have higher store-level operating expense ratios than 
in existing markets.  Sales at stores opened in new markets may take longer to reach average unit volume and 
margins, if at all, thereby affecting our overall profitability. 

General Risk Factors 

General economic, business and societal conditions as well as those specific to the restaurant or retail 
industries that are largely out of our control may have a material adverse effect on our business, financial 
condition and results of operations. 

Our business results depend on a number of industry-specific and general economic factors, many of which 
are  beyond  our  control.    These  factors  include  consumer  income,  interest  rates,  inflation,  consumer  credit 
availability, consumer debt levels, tax rates and policy, unemployment trends and other matters that influence 
consumer confidence and spending.  The full-service dining sector of the restaurant industry and the retail industry 
are  affected  by  changes  in  national,  regional  and  local  economic  conditions,  seasonal  fluctuation  of  sales 
volumes,  consumer  preferences,  including  changes  in  consumer  tastes  and  dietary  habits  and  the  level  of 
consumer acceptance of our restaurant concept and retail merchandise, and consumer spending patterns.   

Discretionary  consumer  spending,  which  is  critical  to  our  success,  is  influenced  by  general  economic 
conditions and the availability of discretionary  income.   General economic conditions, including an inflationary 
environment, geopolitical or other macroeconomic conditions and uncertainty about the strength of the economy 
may  adversely  affect  our  results  of  operations.    A  protracted  economic  downturn,  a  worsening  economy, 
increased energy prices, and rising interest rates may reduce consumer confidence and affect consumers’ ability 
or desire to spend disposable income.  Current inflationary pressures and other economic conditions affecting 
disposable consumer income, such as unemployment levels, reduced home values, investment losses, business 
conditions,  fuel  and  other  energy  costs,  consumer  debt  levels,  lack  of  available  credit,  consumer  confidence, 
interest rates, tax rates and changes in tax laws, may adversely affect our business by reducing overall consumer 
spending or by causing customers to reduce the frequency with which they shop and dine out or to shift their 
spending to our competitors or to products sold by us that are less profitable than other product choices, all of 
which could result in lower revenues, decreases in inventory turnover, greater markdowns on inventory, and a 
reduction in profitability due to lower margins.    

In  addition,  many  of  the  factors  discussed  above,  along  with  the  current  economic  environment  and  the 
related impact on available credit, may affect us and our suppliers and other business partners, landlords, and 
customers in an adverse manner, including, but not limited to, reducing access to liquid funds or credit (including 
25 

 
 
 
 
 
 
 
 
 
 
through the loss of one or more financial institutions that are a part of our revolving credit facility), increasing the 
cost of credit, limiting our ability to manage interest rate risk, increasing the risk of bankruptcy of our suppliers, 
landlords  or  counterparties  to  or  other  financial  institutions  involved  in  our  revolving  credit  facility  and  our 
derivative and other contracts, increasing the cost of goods to us, and other adverse consequences which we are 
unable to fully anticipate. 

We also cannot predict the effects of actual or threatened armed conflicts or terrorist attacks, efforts to combat 
terrorism,  military  action  against  any  foreign  state  or  group  located  in  a  foreign  state  or  heightened  security 
requirements on the economy or consumer confidence in the United States.  Any of these events could also affect 
consumer sentiment and confidence that in turn affect consumer spending patterns or result in increased costs 
for us due to security measures.  

Unfavorable changes in the factors described above or in other business and economic conditions affecting 
our customers could increase our costs, reduce traffic in some or all of our locations or impose practical limits on 
pricing, any of which could lower our profit margins and have a material adverse effect on our financial condition 
and results of operations.   

There can be no assurance that the economic  conditions that have adversely affected the restaurant and 
retail industries, and the capital, credit and real estate markets generally or us in particular will remain static in 
2024, or thereafter, in which case we could experience declines in revenues and profits, and could face capital 
and liquidity constraints or other business challenges.  

Our business is somewhat seasonal and also can be affected by extreme weather conditions and natural 
disasters, social unrest or other catastrophic events. 

Historically, our highest sales and profits have occurred during the second and fourth quarters, which include 
the holiday shopping season and the summer vacation and travel season.  Retail sales historically have been 
seasonally higher between Thanksgiving and Christmas.  Therefore, the results of operations for any quarter or 
period of less than one year cannot be considered indicative of the operating results for an entire year.   

Additionally,  extreme  or  unseasonable  weather  conditions  in  the  areas  where  our  stores  are  located  can 
adversely affect our business.  For example, frequent or unusually heavy snowfall, ice storms, rain storms, floods, 
droughts or other extreme weather conditions over a prolonged period could make it difficult for our customers to 
travel to our stores and can disrupt deliveries of food and supplies to our stores and thereby reduce our sales and 
profitability.  Similarly, extended periods of unseasonably warm temperatures during the winter season or cool 
weather  during  the  summer  season  could  render  a  portion  of  our  retail  inventory  incompatible  with  those 
unseasonable conditions, and reduced sales from such extreme or prolonged unseasonable weather conditions 
could adversely affect our business.  Severe weather may disrupt our ability to receive food items, which may 
adversely affect the availability, quality and cost of the items we buy.  In the event we increase menu prices or 
adjust menu offerings to offset such increases, we may experience a negative consumer response.  These risks 
may be exacerbated in the future as some climatologists predict that the long-term effects of climate change may 
result in more severe, volatile weather. 

In addition, natural disasters such as hurricanes, tornadoes and earthquakes, or a combination of these or 
other factors, could severely damage or destroy one or more of our stores, warehouses or suppliers located in 
the  affected  areas,  thereby  disrupting  our  business  operations  for  a  more  extended  period  of  time.   

Other unforeseen events, such as hostile acts (including terrorist activities and public or workplace violence), 
social unrest or other catastrophic events, and our ability to appropriately respond and adapt to such events could 
negatively impact our business, results of operations and financial condition.  If our disaster recovery procedures 
fail,  we  may  experience  delays  in  recovery  of  data,  inability  to  perform  vital  corporate  functions  or  failures  to 
adequately support field operations. 

Our  current  insurance  programs  may  expose  us  to  unexpected  costs,  which  could  have  a  material 
adverse effect on our financial condition and results of operations.   

Our insurance coverage  is structured to  include deductibles, self-insured retentions,  limits of liability, stop 
loss limits and similar provisions that we believe are prudent based on our operations.  However, there are types 
26 

 
 
 
 
 
 
 
 
 
 
   
 
 
of losses we may incur against which we cannot be insured or which we believe are not economically reasonable 
to insure, such as losses due to acts of terrorism and some natural disasters, including floods.  If we incur such 
losses, our business could suffer.  In addition, we self-insure a significant portion of expected losses under our 
workers’  compensation,  general  liability  and  group  health  insurance  programs.    Unanticipated  changes  in  the 
actuarial assumptions and management estimates underlying our reserves for these losses, including unexpected 
increases in medical and indemnity costs, could result in materially different amounts of expense than expected 
under these programs.  

Our  annual  and  quarterly  operating  results  may  fluctuate  significantly  and  could  fall  below  the 
expectations of investors and securities analysts due to a number of factors, some of which are beyond 
our control, resulting either in volatility or a decline in the price of our securities. 

Our business is not static – it changes periodically as a result of many factors, including, among other items 

discussed in other risk factors, the following:  

 

 

 

 
 

increases and decreases in  guest traffic, average weekly sales, restaurant and retail sales and restaurant 
profitability;  
inflationary and other market conditions that affect the costs and availability of commodities, labor, energy, 
fuel, transportation and other inputs necessary to operate our stores effectively in a manner consistent with 
our strategy; 
the rate at which we open new stores, the timing of new store openings and the related high initial operating 
costs;  
changes in advertising and promotional activities and expansion into new markets; and  
impairment of long-lived assets and any loss on store closures.    

Our quarterly operating results and restaurant and retail sales may fluctuate as a result of any of these or 
other factors.  Accordingly, results for any one quarter are not necessarily indicative of results to be expected for 
any other quarter or for any year, and restaurant and retail sales for any particular future period may decrease.  
In the future, operating results may fall below the expectations of securities analysts and investors.  In such event, 
the price of our securities could fluctuate dramatically over time or could decrease generally. 

Our  reported  results  can  be  affected  adversely  and  unexpectedly  by  the  implementation  of  new,  or 
changes in the interpretation of existing, accounting principles or financial reporting requirements. 

Our financial reporting complies with the United States generally accepted accounting principles (“GAAP”), 
and GAAP is subject to change over time.  If new rules or interpretations of existing rules require us to change 
our financial reporting, our reported results of operations and financial condition could be affected substantially, 
including requirements to restate historical financial reporting.  

Failure of our internal control over financial reporting could adversely affect our business and financial 
results.  

Our  management  is  responsible  for  establishing  and  maintaining  effective  internal  control  over  financial 
reporting.  Internal control over financial reporting is a process to provide reasonable assurance regarding the 
reliability of financial reporting for external purposes in accordance with GAAP.  Because of its inherent limitations, 
internal control over financial reporting is not intended to provide absolute assurance that we would prevent or 
detect a misstatement of our financial statements or fraud.  Any failure to maintain an effective system of internal 
control  over  financial  reporting  could  limit  our  ability  to  report  our  financial  results  accurately  and  timely  or  to 
detect and prevent fraud.  The identification of a material weakness could indicate a lack of controls adequate to 
generate accurate financial statements that, in turn, could cause a loss of investor confidence and decline in the 
market price of our common stock.  We cannot assure you that we will be able to timely remediate any material 
weaknesses  that  may  be  identified  in  future  periods  or  maintain  all  of  the  controls  necessary  for  continued 
compliance. Likewise, we cannot assure you that we will be able to retain sufficient skilled finance and accounting 
personnel, especially in light of the increased demand for such personnel among publicly traded companies. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

ITEM 2.  PROPERTIES  

Our home office headquarters and warehouse facilities are located on approximately 90 acres of land owned by 
the Company in Lebanon, Tennessee.  We use approximately 260,000 square feet of office space for our home office 
headquarters  and  decorative  fixtures  warehouse.    We  lease  our  retail  distribution  center,  which  consists  of 
approximately 370,000 square feet of  warehouse facilities and an additional approximately 10,000 square feet of 
office and maintenance space.  We also lease an additional distribution center of approximately 52,000 square feet 
in Lebanon, Tennessee.  This additional distribution center is primarily used for ecommerce fulfillment and overflow 
retail storage.  We also lease 105,000 square feet located in Mount Juliet, Tennessee that is used for overflow storage 
for retail merchandise and supplies. 

We  lease  office  space  for  our  MSBC  headquarters  which  consists  of  approximately  15,000  square  feet.    In 
addition to the various corporate facilities, we have three owned properties for future development, a motel used for 
housing management trainees and for the general public, and four parcels of excess real property and improvements 
that we intend to sell.   

In addition to the properties mentioned above, we own or lease the following store properties (including both our 
661 Cracker Barrel Old Country Store locations and 59 locations for our MSBC locations) as of September 13, 2023: 

State 
Tennessee 
Florida 
Texas 
Georgia 
North Carolina 
Kentucky 
Alabama 
Ohio 
Virginia 
Indiana 
South Carolina 
Pennsylvania 
Illinois 
Missouri 
Michigan 
Arizona 
Mississippi 
Arkansas 
Louisiana 
Maryland 
New York 
West Virginia 
Oklahoma 

Owned 
29 
31 
19 
26 
17 
22 
19 
22 
15 
20 
13 
8 
19 
13 
12 
2 
9 
5 
8 
3 
8 
3 
6 

Leased 
30 
50 
44 
27 
27 
17 
15 
12 
19 
8 
15 
17 
2 
4 
3 
12 
4 
7 
2 
6 
1 
6 
2 

  State 

California 
New Jersey 
Kansas 
Wisconsin 
Colorado 
Massachusetts 
New Mexico 
Utah 
Idaho 
Iowa 
Connecticut 
Montana 
Nebraska 
Nevada 
Delaware 
Maine 
Minnesota 
New Hampshire 
North Dakota 
Oregon 
Rhode Island 
  South Dakota 

Owned 
0 
0 
3 
5 
3 
0 
1 
4 
2 
3 
1 
2 
1 
0 
0 
0 
1 
1 
1 
0 
0 
1 
358 

Leased 
7 
6 
2 
0 
1 
4 
3 
0 
1 
0 
1 
0 
1 
2 
1 
1 
0 
0 
0 
1 
1 
0 
362 

We  believe  that  our  properties  are  suitable,  adequate,  well-maintained  and  sufficient  for  the  operations 
contemplated.    See  “Operations"  and  "Store  Development"  in  Item  1  of  this  Annual  Report  on  Form  10-K  for 
additional information on our properties. 

ITEM 3.  LEGAL PROCEEDINGS 

The Company and its subsidiaries are party to various legal and regulatory proceedings and claims incidental 
to  their  business  in  the  ordinary  course.   In  the  opinion  of  management,  based  upon  information  currently 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
available,  the  ultimate  liability  with  respect  to  these  proceedings  and  claims  will  not  materially  affect  the 
Company's consolidated results of operations or financial position.  

Pursuant to Instruction to Item 401 of Regulation S-K and General Instruction G(3) to Form 10-K, the following 

information is included in Part I of this Form 10-K. 

ITEM 4.  MINE SAFETY DISCLOSURES 

Not applicable. 

29 

 
 
 
 
 
 
 
Information about Our Executive Officers 

The following table sets forth certain information concerning our executive officers:  

Name 

Age 

Position with the Company 

Sandra B. Cochran* 

65 

President and Chief Executive Officer   

Julie F. Masino* 

52 

Chief Executive Officer - Elect 

Craig A. Pommells 

Senior Vice President and Chief Financial Officer and Principal 
Accounting Officer 

48 

J. Mark Spurgin 

55 

Senior Vice President, Chief Restaurant Supply Chain Officer 

Laura A. Daily 

59 

Senior Vice President, Retail 

Cammie Spillyards-Schaefer 

   46 

Senior Vice President, Operations 

Richard M. Wolfson 

57 

Senior Vice President, General Counsel and Secretary 

Bruce A. Hoffmeister 

   62 

Senior Vice President, Chief Information Officer 

Donna L. Roberts 

48 

Senior Vice President and Chief Human Resources Officer 

*As  previously  announced,  Ms.  Cochran  will  step  down  as  President  and  Chief  Executive  Officer  effective 
November 1, 2023 and will continue her service on the Company’s Board of Directors as Executive Chair through her 
retirement  from  the  Company  as  of  September  30,  2024  (or  such  earlier  date  that  the  Board  of  Directors  of  the 
Company may determine upon 30 days’ prior written notice to Ms. Cochran).  Ms. Masino will assume the role of 
President and Chief Executive Officer effective as of November 1, 2023. 

The following information summarizes the business experience of each of our executive officers for at least the 

past five years: 

Ms. Cochran has been employed with us since 2009 and assumed her current position as President and Chief 
Executive Officer in September 2011, when she also became a member of our Board of Directors.  Prior to September 
2011, Ms. Cochran served as our President and Chief Operating Officer since November 2010 and as our Executive 
Vice President and Chief Financial Officer from April 2009 to November 2010.  Before joining us in April 2009, she 
was the Chief Executive Officer of Books-A-Million, Inc.  Ms. Cochran has 29 years of experience in the retail industry 
and fourteen years of experience in the restaurant industry.   

Ms.  Masino  joined  us  in  August  2023  as  Chief  Executive  Officer  –  Elect.    Prior  to  joining  us,  she  served  as 
President, International of Taco Bell, a subsidiary of Yum! Brands from January 2020 to June 2023.  From January 
2018 to December 2019, she served as President, North America of Taco Bell.  Ms. Masino served as the President, 
SVP and GM Fisher-Price at Mattel, Inc. from April 2017 to January 2018.  Prior to her service at Mattel, she served 
as the President and then the Chief Executive Officer of Sprinkles Cupcakes from 2014 to 2017.  From 2002 to 2014, 
Ms. Masino served in various leadership roles at Starbucks Corporation.  Ms. Masino has over 20 years of experience 
in the restaurant industry. 

Mr. Pommells has been employed with us since December 2021 in his current capacity.  From October 2020 to 
December  2021,  he  served  as  Executive  Vice  President  and  Chief  Financial  Officer  of  Red  Lobster  Seafood 
Company.  Prior to serving as Chief Financial Officer of Red Lobster Seafood Company, he served as Senior Vice 
President, Finance and Strategy from January 2015 to October 2020.  Prior to Red Lobster, he spent more than ten 
years with Darden Restaurants in various finance and business analytics roles.  Mr. Pommells has more than 20 
years of experience in the restaurant industry.  

Mr. Spurgin joined us in January 2023 as Senior Vice President, Chief Restaurant Supply Chain Officer.  Prior to 
January 2023, he served as the Chief Supply Chain Officer for Restaurant Growth Services.  Prior to that, he was 
30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
with The Cheesecake Factory and Bloomin’ Brands, where he led global procurement, logistics and international 
supply chain teams.  He has over 30 years of supply chain experience. 

Ms. Daily has been employed with us as Senior Vice President, Retail since May 2012.  Prior to May 2012, she 
served as Vice President for Ballard Designs, an internet and catalog home furnishings retailer that is part of HSN, 
Inc., where she was in charge of all merchandising and trends for the company.  She has over 29 years of experience 
as a merchant with a number of retail organizations.   

Ms. Spillyards-Schaefer has been employed with us since 2017 and assumed her current position in January 
2022.  From 2017 to 2021, she served in various capacities in both operations and home office functions including 
Regional Vice President of Restaurant Operations and Vice President of Culinary.  Ms. Spillyards-Schaefer has over 
20 years of experience in the restaurant industry.   

Mr. Wolfson has been employed with us in his current capacity since July 2017.  From January 2006 to April 
2017,  he  served  as  Vice  President,  General  Counsel  and  Corporate  Secretary  at  CLARCOR  Inc.,  an  industrial 
company.  From 2001 to 2006, he was a partner of the InterAmerican Group, an advisory services and private equity 
firm.  Mr. Wolfson has over 30 years of legal experience. 

Mr. Hoffmeister joined us in January 2021 as Senior Vice President and Chief Information Officer.  Prior to joining 
us, he worked at Marriott International for over 30 years where he served in a number of finance and technology 
executive positions, including Senior Vice President of Lodging Finance, Senior Vice President of Global Revenue 
Management and his most recent role as Global Chief Information Officer. 

Ms. Roberts has been employed with us since 2012 and assumed her current position in May 2020.  Prior to her 
current role,  she  held  other  positions  in  the  human  resources  and  legal  departments  including  Vice  President  of 
Human Resources and Vice President and Deputy General Counsel.  Before joining us, she practiced law for ten 
years, most recently as a partner focused on commercial litigation and employment law.     

PART II 

ITEM  5.    MARKET  FOR  REGISTRANT'S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

Our common stock is traded on the Nasdaq Global Select Market (“Nasdaq”) under the symbol “CBRL.”  There 

were 6,615 shareholders of record as of September 13, 2023. 

See Note 4 to Consolidated Financial Statements with respect to dividend restrictions.  See Dividends, Share 
Repurchases  and  Share-Based  Compensation  Awards  under  Part  II,  Item  7  Management’s  Discussion  and 
Analysis of Financial Condition, Liquidity and Capital Resources for further information regarding our dividends.  

See the table labeled “Equity Compensation Plan Information” to be contained in the  2023 Proxy Statement, 

incorporated by reference in Part III, Item 12 of this Annual Report on Form 10-K. 

Part III, Item 12 of this Annual Report on Form 10-K is incorporated herein by this reference. 

Unregistered Sales of Equity Securities 

There were no equity securities sold by the Company during the period covered by this Annual Report on Form 

10-K that were not registered under the Securities Act of 1933, as amended.  

Issuer Purchases of Equity Securities  

We did not repurchase any shares of our common stock in the fourth quarter ended July 28, 2023.  On June 
2, 2022, our Board of Directors approved the repurchase of up to $200,000 of our common stock with such 
authorization to expire on June 2, 2023.  On June 2, 2023, our Board of Directors extended this repurchase 
authorization for an additional year.    

ITEM 6.  RESERVED 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM  7.    MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS 

The  following  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations 
(“MD&A”) provides information which management believes is relevant to an assessment and understanding of 
our  consolidated  results  of  operations  and  financial  condition.    MD&A  should  be  read  in  conjunction  with  the 
Consolidated  Financial  Statements  and  notes  thereto.    Readers  should  also  carefully  review  the  information 
presented  under  the  section  entitled  “Risk  Factors”  and  other  cautionary  statements  in  this  report.    All  dollar 
amounts (other than per share amounts) reported or discussed in this MD&A are shown in thousands.  References 
in MD&A to a year or quarter are to our fiscal year or quarter unless expressly noted or the context clearly indicates 
otherwise. 

This overview summarizes the MD&A, which includes the following sections: 

  Executive  Overview  –  a  general  description  of  our  business,  the  restaurant  and  retail  industries,  our 

strategic priorities and our key performance indicators. 

  Results of Operations – an analysis of our consolidated statements of income for the three years presented 

in our Consolidated Financial Statements. 

  Liquidity and Capital Resources – an analysis of our primary sources of liquidity, capital expenditures and 

material commitments. 

  Critical  Accounting  Estimates  –  a  discussion  of  accounting  policies  that  require  critical  judgments  and 

estimates. 

EXECUTIVE OVERVIEW 

Cracker Barrel Old Country Store, Inc. (the “Company,” “our” or “we”) is a publicly traded (Nasdaq: CBRL) 
company that, through its operations and those of certain subsidiaries, is principally engaged in the operation and 
development of the Cracker Barrel Old Country Store® (“Cracker Barrel”) concept.  Each Cracker Barrel store 
consists of a restaurant with a gift shop.  The restaurants serve breakfast, lunch and dinner.  The gift shop offers 
a variety of decorative and functional items specializing in rocking chairs, holiday gifts, toys, apparel and foods.  
As of September 13, 2023, the Company operated 661 Cracker Barrel stores located in 45 states.  On October 
19, 2019, the Company acquired 100% ownership of Maple Street Biscuit Company (“MSBC”), a breakfast and 
lunch fast casual concept.  As of September 13, 2023, the Company operated 59 MSBC locations in ten states. 

Strategic Priorities 

Management believes that the Cracker Barrel brand  remains one of the strongest and most differentiated 
brands  in  the  restaurant  industry,  and  we  plan  to  continue  to  leverage  and  build  on  that  strength  as  a  core 
component of our business strategy. 

Our  long-term  strategy  remains  centered  on  driving  sustainable  sales  growth,  continued  business  model 
improvements, building profitable Cracker Barrel and MSBC stores, and ultimately driving shareholder returns.  

Our strategic priorities include the following: 

  Delivering an exceptional guest experience; 
  Emphasizing and protecting our strong value proposition; 
  Accelerating frequency of visits among our growth segments; and 
  Enhancing our business model through our cost savings program and investing in technology. 

Additionally, during 2023, we continued our focus on generating shareholder returns by paying $5.20 per share 
in dividends for fiscal 2023 and declaring a dividend of $1.30 per share that was subsequently paid on August 8, 
2023  to  shareholders  of  record  on  July  21,  2023,  totaling  $144,302  dividends  declared  or  paid  in  2023,  and 
repurchasing $17,449 in shares of our common stock.  

32 

 
 
 
 
 
 
 
 
 
 
 
 
Key Performance Indicators 

Management  uses  a  number  of  key  performance  indicators  to  evaluate  our  operational  and  financial 

performance, including the following: 

  Comparable store restaurant sales increase/(decrease): To calculate comparable store restaurant sales 
increase/(decrease), we determine total restaurant sales of stores open at least six full quarters before the 
beginning  of  the  applicable  period,  measured  on  comparable  calendar  weeks.    We  then  subtract  total 
comparable store restaurant sales for the current year period from total comparable store restaurant sales 
for the applicable historical period to calculate the absolute dollar change.  To calculate comparable store 
restaurant sales increase/(decrease), which we express as a percentage, we divide the absolute dollar 
change by the comparable store restaurant sales for the historical period.  

  Comparable store average restaurant sales: To calculate comparable store average restaurant sales, we 
determine total restaurant sales of stores open at least six full quarters before the beginning of the applicable 
period, measured on comparable calendar weeks, and divide by the number of comparable stores for the 
applicable period. 

  Comparable  store  retail  sales  increase/(decrease):  To  calculate  comparable  store  retail  sales 
increase/(decrease),  we  determine  total  retail  sales  of  stores  open  at  least  six  full  quarters  before  the 
beginning  of  the  applicable  period,  measured  on  comparable  calendar  weeks.    We  then  subtract  total 
comparable store retail sales for the current year period from total comparable store retail sales for the 
applicable historical period to calculate the absolute dollar change.  To calculate comparable store retail 
sales increase/(decrease), which we express as a percentage, we divide the absolute dollar change by 
the comparable store retail sales for the historical period.  

  Comparable store retail average weekly sales: To calculate comparable store average retail sales, we 
determine total retail  sales of stores open at least six full quarters before the beginning of the applicable 
period, measured on comparable calendar weeks, and divide by the number of comparable stores for the 
applicable period. 

  Comparable restaurant guest traffic increase/(decrease): To calculate comparable restaurant guest traffic 
increase/(decrease), we determine the number of entrees sold in our dine-in and off-premise business 
from  stores  open  at  least  six  full  quarters  at  the  beginning  of  the  applicable  period,  measured  on 
comparable calendar weeks.  We then subtract total entrees sold for the current year period from total 
entrees sold for the applicable historical period to calculate the absolute numerical change.  To calculate 
comparable restaurant guest traffic increase/(decrease), which we express as a percentage, we divide 
the absolute numerical change by the total entrees sold for the historical period.  

  Average  check  increase  per  guest:  To  calculate  average  check  per  guest,  we  determine  comparable 
store restaurant sales, as described above, and divide by comparable guest traffic, as described above.  
We then subtract average check per guest for the current year period from average check per guest for 
the applicable historical period to calculate the absolute dollar change.  The absolute dollar change is 
divided by the prior year average check number to calculate average check increase per guest, which we 
express as a percentage. 

These performance indicators exclude the impact of new store openings and sales related to MSBC. 

We use comparable store sales metrics as indicators of sales growth to evaluate how our established stores 
have  performed  over  time.    We  use  comparable  restaurant  guest  traffic  increase/(decrease)  to  evaluate  how 
established  stores  have  performed  over  time,  excluding  growth  achieved  through  menu  price  and  sales  mix 
change.    Finally,  we  use  average  check  per  guest  to  identify  trends  in  guest  preferences,  as  well  as  the 
effectiveness of menu changes.  We believe these key performance indicators are useful for investors to provide 
a consistent comparison of sales results and trends across comparable periods within our core, established store 
base, unaffected by results of store openings, closings, and other transitional changes. 

33 

 
 
 
 
 
 
 
 
 
 
 
Restaurant and Retail Industries 

Our stores operate in both the restaurant and retail industries in the United States.  The restaurant and retail 
industries  are  highly  competitive  with  respect  to  quality,  variety  and  price  of  the  food  products,  availability  of 
carryout and home delivery, internet and mobile ordering capabilities and retail merchandise offered.  We compete 
with  a  significant  number  of  national  and  regional  restaurant  and  retail  chains.    Additionally,  there  are  many 
segments within the restaurant industry, such as family dining, casual dining, full-service, fast casual and quick 
service,  which  often  overlap  and  provide  competition  for  widely  diverse  restaurant  concepts.    Cracker  Barrel 
primarily operates in the full-service segment of the restaurant industry, and our growing MSBC concept operates 
in the fast casual segment.  Competition also exists in securing prime real estate locations for new stores, in hiring 
qualified employees, in advertising, in the attractiveness of facilities and with competitors having similar menu 
offerings or convenience features.  The restaurant and retail industries are often affected by changes in consumer 
taste and preference; national, regional or local economic conditions; demographic trends; traffic patterns; the 
type,  number  and  location  of  competing  restaurants  and  retailers;  and  consumers’  discretionary  purchasing 
power.   

Additionally, economic, seasonal and weather conditions affect the restaurant and retail industries.  Adverse 
economic conditions, such as elevated inflation, and higher unemployment rates affect consumer discretionary 
income and dining and shopping habits.  Historically, interstate tourist traffic and the propensity to dine out have 
been much higher during the summer months, thereby contributing to higher profits in our fourth quarter.  Retail 
sales,  which  are  made  substantially  to  our  restaurant  guests,  are  historically  strongest  in  the  second  quarter, 
which includes the holiday shopping season.   

Severe weather events such as hurricanes, floods, tornadoes, and winter storms may prevent or dissuade 
guests from visiting our stores, impair our ability to staff our stores or force us to temporarily close affected stores, 
adversely  impacting  our  restaurant  and  retail  sales.   Additionally,  severe  drought  conditions  and  associated 
restrictions  on  water  use  may  impair  restaurant  operations  or  increase  costs  in  locations  affected  by  such 
conditions.    Climate  change,  changing  weather  patterns  or  unpredictable  weather  patterns  may  increase  the 
incidence of any of these events and otherwise also impact guest visitation patterns on a macro scale.  In addition 
to its impact on store operations, severe weather may also disrupt our supply chain, both in distribution to ports 
and central warehouses and in distribution to local stores.  In general, we believe that the geographic dispersion 
of our stores and multiple sources of distribution adequately mitigate the potential impact of severe weather and 
changing weather patterns on our stores, but our Board of Directors and management team continually monitor 
and reexamine these considerations in light of ongoing trends. 

External Impacts to Our Operating Environment 

Our operating results have been impacted by the COVID-19 pandemic and other macroeconomic conditions.  
During 2021, our business began recovering from the COVID-19 pandemic, but we continued to see negative 
impacts on our sales and traffic as a result of both changes in consumer behavior and federal, state and local 
governmental  authorities’  continuation  of  various  restrictions  on  travel,  group  gatherings  and  dine-in 
services.  Dining room service was operational to varying degrees, yet most locations were impacted at times by 
capacity restrictions, social distancing guidelines and decreased consumer demand for in-person dining.  In 2022, 
the Company continued to recover from the COVID-19 pandemic; however, we believe outbreaks of new variants 
adversely  impacted  consumer  demand  in  2022.    While  our  dining  rooms  operated  without  COVID-related 
restrictions in 2023, it is possible that renewed outbreaks, increases in cases and/or new variants of the disease, 
either  as  part  of  a  national  trend  or  on  a  more  localized  basis,  could  result  in  COVID-19-related  restrictions 
including capacity restrictions or otherwise limit our dine-in services, or negatively affect consumer demand. In 
2023  and  2022,  we  experienced  inflationary  conditions  with  respect  to  the  cost  for  food,  ingredients,  retail 
merchandise, transportation, distribution, labor and utilities resulting, in part, from economic pressures related to 
the COVID-19 pandemic.   

34 

 
 
 
 
 
 
 
 
 
 
RESULTS OF OPERATIONS 

The following table highlights operating results over the past three years: 

Total revenue 
Cost of goods sold (exclusive of depreciation and rent) 
Labor and other related expenses 
Other store operating expenses 
General and administrative 
Gain on sale and leaseback transactions 
Impairment and store closing costs 
Operating income 
Interest expense 
Income before income taxes 
Provision for income taxes  
Net income  

Total Revenue 

Relationship to Total Revenue 
2022 
2023 
  100.0% 
  100.0% 
  32.1 
32.8 
35.2 
35.1 
23.2 
23.2 
4.8 
5.0 
— 
— 
— 
0.4 
4.7 
3.5 
0.3 
0.5 
4.4 
      3.0 
0.4 
0.1 
4.0 
2.9 

2021 
  100.0% 
  30.7 
 34.8 
 24.0 
   5.2 
 (7.7) 
  — 
   13.0 
 2.0 
   11.0 
 2.0 
 9.0 

The following table highlights the key components of revenue for the past three years: 

2023 

2022 

2021 

Revenue in dollars(1):  

Restaurant 
Retail 
  Total revenue 

Total revenue percentage increase 
Total revenue by percentage relationships: 

Restaurant 
Retail 

Comparable number of stores 
Comparable store sales averages per store: (1) 

Restaurant  
Retail 
Total 

Restaurant average weekly sales (2) 
Retail average weekly sales (2) 
Average check increase 
Comparable restaurant guest traffic increase/(decrease) (3) 

701,942 

$  2,740,866   $ 2,565,628   $ 2,227,246  
     594,198 
     702,158 
$  3,442,808   $ 3,267,786   $ 2,821,444  
11.8% 

15.8% 

5.4% 

79.6% 
20.4% 

78.5% 
21.5% 

            659 

            659 

         78.9% 
         21.1% 
            655 

1,049 

$         4,047   $        3,804  $       3,312 
            890  
          1,052  
 $        5,096   $        4,856  $       4,202 
$          77.7  $          72.9   $         63.4  
          17.2 
           20.3 
            20.3 
3.1% 
  7.0% 
9.8% 
           5.3% 
          8.0% 
          (3.5%) 

(1) Comparable store averages exclude MSBC. 
(2) Average weekly sales are calculated by dividing net sales by operating weeks and include all stores except 
for MSBC. 
(3) Comparable store sales and traffic consist of sales of stores open at least six full quarters at the beginning of 
the period and are measured on comparable calendar weeks.  Comparable store sales and traffic exclude MSBC. 

Total revenue benefited from the opening of two new Cracker Barrel and 12 new MSBC units in 2023, the 
opening of seven new MSBC units in 2022 and two new units for both Cracker Barrel and MSBC in 2021, partially 
offset by the closing  of six Cracker Barrel and four MSBC  units in  2023 and one Cracker Barrel unit  in 2021.   
Additionally, in the fourth quarter of 2022, the Company acquired direct ownership of MSBC’s seven franchised 
units from their respective franchisees.   

35 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
    
 
 
 
The following table highlights comparable store sales* results over the past two years: 

Restaurant 
Retail 
Restaurant & Retail 

Period to Period  
Increase (Decrease)  

2023 vs 2022 
(659 Stores) 
  6.3% 
        (0.4%)  
 4.9% 

2022 vs 2021 
(659 Stores) 
  15.0% 

        18.2 

 15.7% 

*Comparable store sales consist of sales of stores open at least six full quarters at the beginning of the year, are 
measured on comparable calendar weeks and exclude MSBC.  

Our comparable store restaurant sales increase in 2023 as compared to 2022 resulted from an average check 
increase of 9.8% (including an 8.6% average menu price increase) partially offset by a decrease in guest traffic 
of 3.5%.  Off-premise sales represented approximately 20% of restaurant sales volumes in both 2023 and 2022.  
Our comparable store restaurant sales increase in 2022 as compared to 2021 resulted from an average check 
increase of 7.0% (including a 5.9% average menu price increase) and an increase in guest traffic of 8.0%.  Off-
premise  sales  represented  approximately  24%  of  restaurant  sales  volumes  in  2021  when  a  large  number  of 
restaurants  were  operating  with  limitations  on  or  full  prohibitions  of  dine-in  services  due  to  the  COVID-19 
pandemic. 

 Our retail sales are made primarily to our restaurant guests.  The decrease in our comparable store retail 
sales in 2023 as compared to 2022 resulted primarily from the decrease in guest traffic partially offset by strong 
performance in the apparel merchandise category.  The increase in our comparable store retail sales in 2022 as 
compared to 2021 resulted primarily from the increase in guest traffic and strong performance in the apparel and 
accessories, food and convenience, toys, décor, and bed and bath merchandise categories.  

Cost of Goods Sold (Exclusive of Depreciation and Rent) 

The following table highlights the components of cost of goods sold in dollar amounts for the past three years: 

     2023 

     2022 

2021 

Cost of Goods Sold: 
Restaurant 
Retail 
  Total Cost of Goods Sold 

$    769,295   $    706,125   $  567,825  
297,436 
$ 1,127,617   $ 1,049,884   $  865,261  

343,759 

358,322 

The following table highlights restaurant cost of goods sold as a percentage of restaurant revenue for the 

past three years: 

Restaurant Cost of Goods Sold 

2023 
28.1% 

2022 
27.5% 

 2021 
25.5% 

The increase in restaurant cost of goods sold as a percentage of restaurant revenue in 2023 as compared to 
2022  was  primarily  the  result  of  higher  cost  menu  items.   The  increase  in  restaurant  cost  of  goods  sold  as  a 
percentage of restaurant revenue in 2022 as compared to 2021 was primarily the result of commodity inflation of 
13.1% partially offset by our menu price increase referenced above. 

We presently expect the rate of commodity deflation to be approximately 1% to 2% in the first quarter of 2024.   

The following table highlights retail cost of goods sold as a percentage of retail revenue for the past three 

years: 

  Retail Cost of Goods Sold 

2023 
51.1% 

2022 
49.0% 

2021 
50.1% 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The year-to-year percentage change in 2023 as compared to 2022 resulted primarily from the following: 

Markdowns 
Freight expense 

2023 Compared to 2022 
Increase as a Percentage 
 of Total Retail Revenue 
                               1.7%  
                               0.5% 

The increase in retail cost  of goods sold  as a  percentage of retail revenue in  2023  as compared to  2022 

resulted primarily from higher markdowns and higher freight expense.  

The year-to-year percentage change in 2022 as compared to 2021 resulted from the following: 

Markdowns 
Provision for obsolete inventory  

2022 Compared to 2021  
(Decrease) Increase as         
a Percentage of Total  
Retail Revenue 
                               (1.4%)  
                              0.4%                

The decrease in retail cost of goods sold as a percentage of retail revenue in 2022 as compared to 2021 

resulted primarily from lower markdowns partially offset by the change in the provision for obsolete inventory.  

Labor and Other Related Expenses 

Labor  and  other  related  expenses  include  all  direct  and  indirect  labor  and  related  costs  incurred  in  store 
operations.  The following table highlights labor and other related expenses as a percentage of total revenue for 
the past three years: 

Labor and other related expenses 

2023 
35.1% 

2022 
35.2% 

 2021 
34.8% 

The year-to-year percentage change in 2023 as compared to 2022 resulted from the following: 

Employee health care expense 
Store management compensation 
Store hourly labor 

2023 Compared to 2022  
 (Decrease) Increase as a 
Percentage of Total Revenue 
                                 (0.2%) 
                                 (0.1%) 
                                   0.2% 

The decrease in employee health care expenses as a percentage of total revenue in 2023 as compared to 

2022 resulted primarily from lower enrollment. 

The decrease in store management compensation as a percentage of total revenue in 2023 as compared to 

2022 was primarily driven by the increase in total revenue in 2023 partially offset by wage inflation. 

The increase in store hourly labor expense as a percentage of total revenue in 2023 as compared to 2022 
resulted primarily from wage inflation exceeding menu price increases and investments in additional labor hours 
to support the guest experience.  In addition to menu price increases, we continue to partially offset inflationary 
pressures  through  labor  productivity  initiatives,  and  we  presently  expect  the  rate  of  wage  inflation  to  be 
approximately 4.0% to 5.0% in the first quarter of 2024. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The year-to-year percentage change in 2022 as compared to 2021 resulted from the following: 

Store hourly labor 
Store management compensation 

2022 Compared to 2021  
 Increase (Decrease) as a 
Percentage of Total Revenue 
                                  1.1% 
                                 (0.7%) 

The increase in store hourly labor in 2022 as compared to 2021 as a percentage of total revenue resulted 
primarily from wage inflation exceeding menu price increases and lower productivity, i.e., fewer guests served 
per labor hours incurred.    

The decrease in store management compensation as a percentage of total revenue in 2022 as compared to 
2021 was primarily driven by lower bonus expense in 2022 and the increase in total revenue in 2022 partially 
offset by wage inflation.  The lower bonus expense resulted from lower performance against financial objectives 
for certain components of the incentive plan in 2022 as compared to 2021. 

Other Store Operating Expenses 

Other store operating expenses include all store-level operating costs, the major components of which are 
occupancy costs, operating supplies, advertising, third-party delivery fees, credit card and gift card fees, real and 
personal property taxes and general insurance.  Occupancy costs include maintenance, utilities, depreciation and 
rent. 

The following table highlights other store operating expenses as a percentage of total revenue for the past 

three years: 

Other store operating expenses 

2023 
23.2% 

2022 
23.2% 

2021 
24.0% 

Other store operating expenses as a percentage of total revenue in 2023 as compared to 2022 remained flat 

at 23.2%. 

The year-to-year percentage change in 2022 as compared to 2021 resulted primarily from the following: 

Store occupancy costs 
Advertising 
Other store expenses 

2022 Compared to 2021  
(Decrease) Increase as a 
Percentage of Total Revenue 
                                 (0.7%) 
                                 (0.2%) 
                                  0.2% 

The decreases in store occupancy costs and advertising expenses as a percentage of total revenue for 2022 
as compared to 2021 were primarily driven by the increase in total revenue in 2022.  Additionally, the decrease 
in  store  occupancy  costs  was  partially  offset  by  higher  maintenance  expenditures,  which  were  the  result  of 
increased repair costs associated with limited availability of replacement equipment. 

The increase in other store expenses as a percentage of total revenue for 2022 as compared to the same 
period in the prior year resulted primarily from costs associated with the expansion of our off-premise business. 

General and Administrative Expenses 

The following table highlights general and administrative expenses as a percentage of total revenue for  the 

past three years: 

General and administrative expenses 

2023 
5.0% 

2022 
4.8% 

2021 

5.2% 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  year-to-year  percentage  change  in  2023  as  compared  to  2022  resulted  from  higher  corporate-level 
incentive compensation resulting from better performance against financial objectives in 2023 as compared to 
2022.   

The  year-to-year  percentage  change  in  2022  as  compared  to  2021  resulted  from  lower  incentive 
compensation.  The decrease in incentive compensation as a percentage of total revenue in 2022 as compared 
to 2021 was primarily the result of lower performance against financial objectives in 2022 as compared to 2021. 

Gain on Sale and Leaseback Transactions 

On July 29, 2020, we entered into a sale and leaseback transaction involving 64 of our owned Cracker Barrel 
properties and recorded a gain of $69,954.  On August 4, 2020, we entered into a second sale and leaseback 
transaction involving 62 of our owned Cracker Barrel stores and recorded a gain of $217,722.  See Note 8 to the 
Consolidated Financial Statements for additional information regarding these sale and leaseback transactions. 

Impairment and Store Closing Costs 

During  2023,  we  recorded  impairment  charges  of  $11,692  as  a  result  of  the  deterioration  in  operating 
performance of six Cracker Barrel locations.  Additionally, during 2023, we incurred costs of $2,307 in connection 
with the closure of six Cracker Barrel and four MSBC locations because of poor operating performance. 

Impairment and store closing costs consisted of the following: 

Impairment 
Store closing costs 

Total  

Interest Expense 

2023 
$       11,692 
          2,307 
$       13,999 

The following table highlights interest expense for the past three years: 

Interest expense 

2023 
$  17,006 

2022 
$   9,620 

2021 
$   56,108 

      The year-to-year increase in 2023 as compared to 2022 resulted primarily from higher weighted average debt 
levels during 2023 and higher weighted average interest rates under our revolving credit facility. 

The year-to-year decrease in 2022 as compared to 2021 resulted primarily from lower weighted average debt 
levels, lower weighted average interest rates and the prior year including costs associated with the termination of 
the Company’s interest rate swaps. 

Provision for Income Taxes  

The following table highlights the provision for income taxes as a percentage of income before income taxes 

(“effective tax rate”) for the past three years: 

  Effective tax rate 

2023 
4.4% 

2022 
8.0% 

2021 
18.0% 

Our effective tax rate is lower than statutory rates primarily due to the benefit of tax credits.  The decreases 
in our effective  tax rate in  2023  as compared to 2022  and in 2022 as compared to 2021 reflect the  impact of 
higher tax credits on lower income before income tax.   

We presently expect our effective tax rate for 2024 to be approximately 6%.  

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIQUIDITY AND CAPITAL RESOURCES 

The following table presents a summary of our cash flows for the last three years: 

Net cash provided by operating activities 
Net cash provided by (used in) investing activities 
Net cash used in financing activities 
Net decrease in cash and cash equivalents 

2023 
$      250,457  
     (124,319) 
       (146,096) 
$      (19,958) 

2022 

2021 

$    205,253   $    301,903  
 78,330 
       (98,499) 
     (206,242) 
   (672,636)  
$     (99,488)  $   (292,403)  

Our primary sources of liquidity are cash generated from our operations and our borrowing capacity under 
our  revolving  credit  facility.    Our  internally  generated  cash,  along  with  cash  on  hand  at  July  29,  2022  and 
borrowings  under  our  revolving  credit  facility,  were  sufficient  to  finance  all  of  our  growth,  share  repurchases, 
dividend  payments,  working  capital  needs,  interest  payments  on  long-term  debt  obligations  and  other  cash 
payment obligations in 2023. We believe that cash at July 28, 2023, along with cash expected to be generated 
from  our  operating  activities  and  the  borrowing  capacity  under  our  revolving  credit  facility,  will  be  sufficient  to 
finance our continuing operations, our continuing expansion plans, debt service, dividend payments and working 
capital needs for the next twelve months.  Furthermore, we believe that cash expected to be generated from our 
operating activities and the borrowing capacity under our revolving credit facility will be sufficient to finance our 
continuing  operations,  capital  expenditures,  interest  expense  on  long-term  debt  obligations,  operating  lease 
obligations, continuing expansion plans and working capital needs beyond the next twelve months.  

A summary of our contractual cash obligations and commitments as of July 28, 2023, is as follows:   

Contractual Obligations (a) 
2022 Revolving Credit Facility (b) 
Convertible Debt (c) 
Leases (d) 
Purchase obligations (e) 
Other long-term obligations (f) 
Total contractual cash obligations 

After 2028 
Total 
$           — 
$     120,000 
— 
       305,625 
773,692  
   1,134,447  
4,117  
      156,455  
        32,366  
29,579  
$  1,748,893   $ 192,796   $  480,493   $  268,216   $  807,388  

Payments due by Years 
2025-2026  2027-2028 
 $  120,000 
$           —            
    —  
134,309  
13,831  
76  

2024 
  $         — 
         1,875 
82,360  
108,561  
—  

  303,750 
144,086  
29,946  
2,711  

Amount of Commitment Expirations by Years 
2025-2026 
$             — 

2027-2028 
$   700,000 

Total 
 $      700,000 
     300,000  
       31,896 

2024 
$          — 
— 
25,502 

300,000                

—   
— 
$  1,031,896  $   25,502  $   306,394  $   700,000 

2022 Revolving Credit Facility(b) 
Convertible Debt (c) 
Standby letters of credit(g) 
Total commitments 
(a)  At July 28, 2023, the entire liability for uncertain tax positions (including penalties and interest) is classified as a long-term 
liability.  At this time, we are unable to make a reasonably reliable estimate of the amounts and timing of payments in 
individual years because of uncertainties in the timing of the effective settlement of tax positions.  As such, the liability for 
uncertain tax positions of $17,572 is not included in the contractual cash obligations and commitments table above. 
(b)  Our 2022 Revolving Credit Facility expires on June 17, 2027.  Using our weighted average interest rate of 6.79% at July 
28, 2023 and the outstanding borrowings at July 28, 2023, we anticipate having interest payments of $8,398, $16,478 
and $7,243 in 2024, 2025-2026 and 2027, respectively.  Based on our outstanding borrowings and our standby letters of 
credit  at  July  28, 2023  and  our  current  unused  commitment  fee  as  defined  in  the  2022 Revolving  Credit  Facility,  our 
unused commitment fees in 2024, 2025-2026 and 2027 would be $1,694, $3,325 and $1,462, respectively; however, the 
actual amount will differ based on actual usage of the 2022 Revolving Credit Facility.   

6,394 

After 2028 
$           — 
— 
— 
$           — 

(c)  Our $300,000 aggregate principal amount of 0.625% Convertible Senior Notes mature on June 15, 2026.  The Notes bear 
cash interest at an annual rate of 0.625%, payable semi-annually in arrears on June 15 and December 15 of each year. 
(d)  Includes base lease terms and certain optional renewal periods for which, at the inception of the lease, it is reasonably 

certain that we will exercise.  

(e)  Purchase  obligations  consist  of  purchase  orders  for  food  and  retail  merchandise;  purchase  orders  for  capital 
expenditures, supplies, other operating needs and other services; and commitments under contracts  for maintenance 
needs and other services.  We have excluded contracts that do not contain minimum purchase obligations.  We excluded 
long-term agreements for services and operating needs that can be cancelled within 60 days without penalty.  We included 
long-term agreements and certain retail purchase orders for services and operating needs that can be cancelled with 
more than 60 days’ notice without penalty only through the term of the notice.  We included long-term agreements for 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
services and operating needs that only can be cancelled in the event of an uncured material breach or with a penalty 
through the entire term of the contract.  Because of the uncertainties of seasonal demands and promotional calendar 
changes, our best estimate of usage for food, supplies and other operating needs and services is ratably over either the 
notice period or the remaining life of the contract, as applicable, unless we had better information available at the time 
related to each contract. 

(f)  Other long-term obligations include our Non-Qualified Savings Plan ($27,129, with a corresponding long-term asset to 
fund the liability; see Note 11 to the Consolidated Financial Statements), Deferred Compensation Plan ($2,450) and our 
long-term incentive plans ($2,787).   

(g)  Our  standby letters  of  credit  relate  to securing  reserved  claims  under  workers’ compensation  insurance  and  securing 
certain sale and leaseback transactions.  Our standby letters of credit reduce our borrowing availability under our revolving 
credit facility.   

Cash Generated from Operations 

The increase in net cash flow provided by operating activities in 2023 as compared to 2022 primarily reflected 

lower retail inventory partially offset by the timing of payments for accounts payable and certain taxes.     

The decrease in net cash flow provided by operating activities in 2022 as compared to 2021 primarily reflected 
higher retail inventory, the timing of payments for certain taxes and higher bonus payments made in 2022 as a 
result of the prior year’s performance.  The higher retail inventory in 2022 as compared to 2021 was driven by 
unusually low retail inventory in 2021 resulting from market constraints on the availability of goods.   

Capital Expenditures and Proceeds from Sale of Property and Equipment 

The following table presents our capital expenditures (purchase of property and equipment), net of proceeds 

from insurance recoveries, for the last three years: 

Capital expenditures, net of proceeds from insurance recoveries 

2023 

2022 

$ 125,387  $ 97,104 

2021 
$ 70,130 

Our capital expenditures consisted primarily of capital investments for existing stores, new store locations 
and strategic initiatives.  The increase in capital expenditures in 2023 from 2022 resulted primarily from higher 
capital  expenditures  for  existing  stores  and  higher  capital  expenditures  for  strategic  initiatives,  including 
investments in digital and technology infrastructure and the development of a loyalty program.  The increase in 
capital expenditures in 2022 from 2021 resulted primarily from higher capital expenditures for existing stores and 
an  increase  in  the  number  of  new  store  locations  partially  offset  by  lower  capital  expenditures  for  strategic 
initiatives.   

We  estimate  that  our  capital  expenditures  during  the  first  quarter  of  2024  will  be  approximately  $27,000  to 
$32,000.  This estimate includes existing store maintenance and aging equipment replacement, the acquisition of 
sites and construction costs of one to two new Cracker Barrel stores and approximately four to five MSBC locations 
that we plan to open during the first quarter of 2024.  We intend to fund our capital expenditures with cash generated 
by operations and cash on hand as the result of borrowings under our revolving credit facility, as necessary.  

The following table presents our proceeds from sale of property and equipment for the last three years: 

Proceeds from sale of property and equipment 

2023 

2022 
$      1,068  $        105  $ 149,960 

2021 

The increase in proceeds from sale of property and equipment in 2023 from 2022 resulted primarily from the 
sale of excess real property in 2023.  In 2021, we completed a sale and leaseback transaction.  The decrease in 
proceeds from sale of property and equipment in 2022 from 2021 resulted from the sale and leaseback transaction 
in 2021.  See Note 8 to the Consolidated Financial Statements for additional information regarding the sale and 
leaseback transaction.    

Borrowing Capacity, Debt Covenants and Notes 

On June 17, 2022, we entered into a five-year $700,000 revolving credit facility (the “2022 Revolving Credit 
Facility”) with substantially the same terms and financial covenants as our previous amended $800,000 revolving 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
credit facility (the “2019 Revolving Credit Facility”).  The 2022 Revolving Credit Facility also contains an option 
for the Company to increase the revolving credit facility by $200,000.   

The following table highlights our borrowing capacity and outstanding borrowings under the 2022 Revolving 
Credit Facility, our standby letters of credit and our borrowing availability under the 2022 Revolving Credit Facility 
as of July 28, 2023: 

Borrowing capacity under the 2022 Revolving Credit Facility 

Less: Outstanding borrowings under the 2022 Revolving Credit Facility 
Less: Standby letters of credit* 

July 28, 2023 
$         700,000  
           120,000 
31,896 
$         548,104  
Borrowing availability under the 2022 Revolving Credit Facility 
*Our  standby  letters  of  credit  relate  to  securing  reserved  claims  under  workers’  compensation  insurance  and 
securing certain sale and leaseback transactions.  Our standby letters of credit reduce our borrowing availability 
under the 2022 Revolving Credit Facility.  

During 2023, we borrowed $180,000 and repaid $190,000 under the 2022 Revolving Credit Facility.  During 
2022, in addition to the refinancing of the revolving credit facility, we borrowed $100,000 and repaid $55,000 of 
borrowings under the 2019 Revolving Credit Facility.  During 2021, we repaid $924,395 under the 2019 Revolving 
Credit Facility and borrowed an additional $60,000 under the 2019 Revolving Credit Facility. 

Our 2022 Revolving Credit Facility contains customary financial covenants, which include maintenance of a 
maximum consolidated total senior secured leverage ratio and a minimum consolidated interest coverage ratio.  
We were in compliance with the 2022 Revolving Credit Facility’s financial covenants  at July 28, 2023, and we 
expect to be in compliance with the 2022 Revolving Credit Facility’s financial covenants for the remaining term of 
the facility. 

On  June  18,  2021,  the  Company  issued  and  sold  $300,000  in  aggregate  principal  amount  of  0.625% 
Convertible Senior Notes due 2026.  The Notes are senior, unsecured obligations of the Company and bear cash 
interest at a rate of 0.625% per annum, payable semi-annually in arrears on June 15 and December 15 of each 
year,  beginning  on  December 15,  2021.    The  Notes  mature  on  June 15,  2026,  unless  earlier  converted, 
repurchased or redeemed.  Net proceeds from the Notes were $291,125, after deducting the initial purchasers’ 
discounts and commissions and the Company’s offering fees and expenses. 

In connection with the issuance of the Notes, the Company entered into privately negotiated convertible note 
hedge transactions (the “Convertible Note Hedge Transactions”) with certain of the initial purchasers of the Notes  
and/or  their  respective  affiliates  and  other  financial  institutions  (in  this  capacity,  the  “Hedge  Counterparties”), 
which cover, subject to customary anti-dilution adjustments, the aggregate number of shares of the Company’s 
common stock that initially underlie the Notes. Concurrently with the Company’s entry into the Convertible Note 
Hedge Transactions, the Company also entered into separate, privately negotiated warrant transactions with the 
Hedge  Counterparties  collectively  relating  to  the  same  number  of  shares  of  the  Company’s  common  stock 
underlying  the  Notes,  subject  to  customary  anti-dilution  adjustments,  and  for  which  the  Company  received 
premiums that partially offset the cost of entering into the Convertible Note Hedge Transactions (the “Warrant 
Transactions”).  The portion of the net proceeds to the Company from the offering of the Notes that was used to 
pay  the  premium on the Convertible  Note Hedge Transactions,  net  of the proceeds to the Company from the 
Warrant Transactions, was approximately $30,300. 

See Note 4 to our Consolidated Financial Statements for further information on our long-term debt. 

Dividends, Share Repurchases and Share-Based Compensation Awards 

Our 2022 Revolving Credit Facility imposes restrictions on the amount of dividends we are permitted to pay 
and the amount of shares we are permitted to repurchase.  Under the 2022 Revolving Credit Facility, provided 
there is no default existing and the total of our availability under the 2022 Revolving Credit Facility plus our cash 
and  cash  equivalents  on  hand  is  at  least  $100,000  (the  “Cash  Availability”),  we  may  declare  and  pay  cash 
dividends on shares of our common stock and repurchase shares of our common stock (1) in an unlimited amount 
if at the time the dividend or the repurchase is made our consolidated total senior secured leverage ratio is 2.75 
to 1.00 or less and (2) in an aggregate amount not to exceed $100,000 in any fiscal year if our consolidated total 

42 

 
 
 
 
 
 
 
 
 
 
leverage ratio is greater than 2.75 to 1.00 at the time the dividend or repurchase is made; notwithstanding (1) and 
(2), so long as immediately after giving effect to the payment of any such dividends, Cash Availability is at least 
$100,000, we may declare and pay cash dividends on shares of our common stock in an aggregate amount not 
to exceed in any fiscal year the product of the aggregate amount of dividends declared in the fourth quarter of the 
immediately preceding fiscal year multiplied by four. 

In 2023, we paid regular dividends of $5.20 per share and declared a dividend of $1.30 per share that was 
subsequently paid on August 8, 2023 to shareholders of record on July 21, 2023.  Additionally, on August 29, 
2023,  our  Board  of  Directors  declared  a  dividend  of  $1.30  per  share  payable  on  November  7,  2023  to 
shareholders of record on October 20, 2023.  In 2022, we paid regular dividends of $4.90 per share and declared 
a dividend of $1.30 per share that was subsequently paid on August 5, 2022 to shareholders of record on July 
15,  2022.    In  2021,  in  order  to  preserve  available  cash  during  the  COVID-19  pandemic  and  in  light  of  the 
uncertainties as to its duration and economic impact, we deferred the payment of the dividend of $1.30 per share 
declared  in the third quarter of 2020 until  the first quarter of 2021 and temporarily  suspended future  dividend 
payments.  In the fourth quarter of 2021, in light of the ongoing recovery from the COVID-19 pandemic, our Board 
of Directors resumed our dividend program. 

The following table highlights the dividends per share we paid for the last three years:  

Dividends per share paid 

2023 

2022 

2021 

$ 

5.20  $ 

4.90  $ 

1.30 

Our criteria for share repurchases are that they  be accretive to expected net  income per share and  are 
within the limits imposed by our debt commitments.  Subject to the limits imposed by our revolving credit facility, 
in September  2021,  we  were authorized by our Board of Directors to repurchase shares at the discretion of 
management up to $100,000.  In the fourth quarter of 2022, we were authorized by our Board of Directors to 
repurchase shares of the Company’s outstanding common stock at management’s discretion up to a total value 
of $200,000 with such authorization to expire on June 2, 2023; this authorization replaced the previous unused 
portion of the previous $100,000 authorization and expired on June 2, 2023.  On June 2, 2023, our Board of 
Directors extended this repurchase authorization for an additional year.    

The following table highlights our share repurchases for the last three years:  

Shares of common stock repurchased 
Cost of shares repurchased 

Working Capital 

2022 

2021 

2023 
171,792 

$  17,449            

1,248,184 
$  131,542            

  232,543  
$  35,000 

In the restaurant industry, substantially all sales are either for cash or third-party credit card.  Like many other 
restaurant companies, we are able to, and often do, operate with negative working capital.  Restaurant inventories 
purchased through our principal food distributor are on terms of net zero days, while other restaurant inventories 
purchased locally are generally financed through trade credit at terms of 30 days or less.   Because of our gift 
shop,  which  has  a  lower  product  turnover  than  the  restaurant,  we  carry  larger  inventories  than  many  other 
companies in the restaurant industry.  Retail inventories are generally financed through trade credit at terms of 
60 days or less.  These various trade terms are aided by rapid turnover of the restaurant inventory.  Employees 
generally are paid on weekly or semi-monthly schedules in arrears for hours worked except for bonuses that are 
paid either quarterly or annually in arrears.  Many other operating expenses have normal trade terms and certain 
expenses such as certain taxes and some benefits are deferred for longer periods of time. 

The following table highlights our working capital deficit:  

Working capital deficit 

2023 

2022 
$ (206,679)  $ (185,048)  $ (111,666) 

2021 

The change in working capital at July 28, 2023 compared to July 29, 2022 primarily reflected the decrease in 
retail inventory levels and the decrease in cash partially offset by the timing of payments for certain taxes.  The 
decrease in cash resulted primarily from share repurchases during 2023.   

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The change in working capital at July 29, 2022 compared to July 30, 2021 primarily reflected the decrease in 
cash, higher accounts payable and the timing of payments for income taxes partially offset by higher inventory 
levels.   The decrease in cash resulted primarily from higher share repurchases partially offset by net borrowings 
under of revolving credit facility. 

Off-Balance Sheet Arrangements 

We have no material off-balance sheet arrangements. 

CRITICAL ACCOUNTING ESTIMATES 

We  prepare  our  Consolidated  Financial  Statements  in  conformity  with  GAAP.    The  preparation  of  these 
financial statements requires us to make estimates and assumptions about future events and apply judgments 
that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures.  We base our 
estimates  and  judgments  on  historical  experience,  current  trends,  outside  advice  from  parties  believed  to  be 
experts  in  such  matters  and  on  various  other  assumptions  that  are  believed  to  be  reasonable  under  the 
circumstances, the results of which form the basis for making judgments about the carrying value of assets and 
liabilities  that  are  not  readily  apparent  from  other  sources.    However,  because  future  events  and  their  effects 
cannot be determined with certainty, actual results could differ from those assumptions and estimates, and such 
differences could be material. 

Our  significant  accounting  policies  are  discussed  in  Note  1  to  the  Consolidated  Financial  Statements.  
Judgments and uncertainties affecting the application of those policies may result in materially different amounts 
being reported under different conditions or using different assumptions.  Critical accounting estimates are those 
that: 
  management  believes  are  most  important  to  the  accurate  portrayal  of  both  our  financial  condition  and 

 

operating results; and 
require management’s most difficult, subjective or complex judgments, often as a result of the need to make 
estimates about the effect of matters that are inherently uncertain. 

We consider the following accounting estimates to be most critical in understanding the judgments that are 

involved in preparing our Consolidated Financial Statements: 

 
Impairment of Long-Lived Assets 
 
Insurance Reserves 
  Retail Inventory Valuation 
  Lease Accounting 

Management has reviewed these critical accounting estimates and related disclosures with the Audit Committee 
of our Board of Directors. 

Impairment of Long-Lived Assets 

We assess the impairment of long-lived assets whenever events or changes in circumstances indicate that 
the carrying value of an asset may not be recoverable.  Recoverability of assets is measured by comparing the 
carrying value of the asset to the undiscounted future cash flows expected to be generated by the asset.  If the 
total expected future cash flows are less than the carrying amount of the asset, the carrying value is written down, 
for an asset to be held and used, to the estimated fair value or, for an asset to be disposed of, to the fair value, 
net  of  estimated  costs  of  disposal.    Any  loss  resulting  from  impairment  is  recognized  by  a  charge  to  income.  
Judgments and estimates that we make related to the expected useful lives of long-lived assets and future cash 
flows are affected by factors such as changes in economic conditions and changes in operating performance.  
The accuracy of such provisions can vary materially from original estimates and management regularly monitors 
the adequacy of the provisions until final disposition occurs. 

We have not made any material changes in our methodology for assessing impairments during the past three 
years  and  we  do  not  believe  that  there  is  a  reasonable  likelihood  that  there  will  be  a  material  change  in  the 
estimates or assumptions used by us to assess impairment of long-lived assets.  However, if actual results are 

44 

 
 
 
 
 
 
 
 
not consistent with our estimates and assumptions used in estimating future cash flows and fair values of long-
lived assets, we may be exposed to losses that could be material.  During 2023, we recorded impairment charges 
of $11,692 as a result of the deterioration in operating performance of six Cracker Barrel locations.   

Insurance Reserves 

We self-insure a significant portion of our expected workers’  compensation and  general liability programs.  
We purchase insurance for individual workers’ compensation claims that exceed $750 or $1,000 depending on 
the state in which the claim originated.  We purchase insurance for individual general liability claims that exceed 
$500.  We record a reserve for workers’ compensation and general liability for all unresolved claims and for an 
estimate of incurred but not reported (“IBNR”) claims.  These reserves and estimates of IBNR claims are based 
upon a full scope actuarial study which is performed annually at the end of our third quarter and is adjusted by 
the actuarially determined losses and actual claims payments for the fourth quarter.  Additionally,  we perform 
limited scope actuarial studies on a quarterly basis to verify and/or modify our reserves.  The reserves and losses 
in the actuarial study represent a range of possible outcomes within which no given estimate is more likely than 
any other estimate.  As such, we record the losses in the lower half of that range and discount them to present 
value  using  a  risk-free  interest  rate  based  on  projected  timing  of  payments.    We  also  monitor  actual  claims 
development,  including  incurrence  or  settlement  of  individual  large  claims  during  the  interim  periods  between 
actuarial studies as another means of estimating the adequacy of our reserves.   

Our group health plans combine the use of self-insured and fully-insured programs.  Benefits for any individual 
(employee or dependents) in the self-insured group health program are limited.  We record a liability for the self-
insured portion of our group health program for all unpaid claims based upon a loss development analysis derived 
from actual group health claims payment experience.  We also record a liability for unpaid prescription drug claims 
based on historical experience.   

Our accounting policies regarding insurance reserves include certain actuarial assumptions and management 
judgments regarding economic conditions, the frequency and severity of claims and claim development history 
and settlement practices.  We have not made any material changes in the methodology used to establish our 
insurance reserves during the past three years and do not believe there is a reasonable likelihood that there will 
be  a  material  change  in  the  estimates  or  assumptions  used  to  calculate  the  insurance  reserves.    However, 
changes in these actuarial assumptions or management judgments in the future may produce materially different 
amounts of expense that would be reported under these insurance programs. 

Retail Inventory Valuation 

Cost  of  goods  sold  includes  the  cost  of  retail  merchandise  sold  at  our  stores  utilizing  the  retail  inventory 
method (“RIM”).  Under RIM, the valuation of our retail inventories is determined by applying a cost-to-retail ratio 
to the retail value of our inventories.  Inherent in the RIM calculation are certain inputs, including initial markons, 
markups, markdowns and shrinkage, which may significantly impact the gross margin calculation as well as the 
ending inventory valuation.    

Inventory valuation provisions are included for retail inventory obsolescence and retail inventory shrinkage.  
Retail  inventory  is  reviewed  on  a  quarterly  basis  for  obsolescence  and  adjusted  as  appropriate  based  on 
assumptions made by management and judgment regarding inventory aging and future promotional activities.  
Retail inventory also includes an estimate of shrinkage that is adjusted upon physical inventory counts.  Annual 
physical inventory counts are conducted based upon a cyclical inventory schedule.  An estimate of shrinkage is 
recorded  for  the  time  period  between  physical  inventory  counts  by  using  a  two-year  average  of  the  physical 
inventories’ results on a store-by-store basis.     

We  have  not  made  any  material  changes  in  the  methodologies,  estimates  or  assumptions  related  to  our 
merchandise inventories during the past three years and do not believe there is a reasonable likelihood that there 
will  be  a  material  change  in  the  estimates  or  assumptions  in  the  future.    However,  actual  obsolescence  or 
shrinkage recorded may produce materially different amounts than we have estimated.   

Lease Accounting 

45 

 
 
 
 
 
 
We have ground leases for our leased stores and office space leases that are recorded as operating leases 
under various non-cancellable operating leases.  Additionally, we lease our retail distribution center, advertising 
billboards, vehicle fleets, and certain equipment under various non-cancellable operating leases.   

We evaluate our leases at contract inception to determine whether we have the right to control use of the 
identified asset for a period of time in exchange for consideration.  If we determine that we have the right to obtain 
substantially  all  of  the  economic  benefit  from  use  of the  identified  asset  and  the  right  to  direct  the  use  of  the 
identified asset, we recognize a right-of-use asset and lease liability.  Also, at contract inception, we evaluate our 
leases to estimate their expected term which includes renewal options that we are reasonably assured that we 
will exercise, and the classification of the lease as either an operating lease or a finance lease.  Additionally, as 
our  leases  do  not  provide  an  implicit  rate,  we  use  our  incremental  borrowing  rate  based  on  the  information 
available at the time of commencement or modification date in determining the present value of lease payments.  
Assumptions used in determining our incremental borrowing rate include our implied credit rating and an estimate 
of secured borrowing rates based on comparable market data.   We assess the impairment of the right-of-use 
asset at the asset group level whenever events or changes in circumstances indicate that the carrying value of 
the asset may not be recoverable.  

Changes in these assumptions and management judgments may produce materially different amounts in the 
recognition of the right-of-use assets and lease liabilities.  Additionally, any loss resulting from an impairment of 
the right-of-use assets is recognized by a charge to income, which could be material. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

We are exposed to market risk, such as changes in interest rates and commodity prices.  We do not hold or 

use derivative financial instruments for trading purposes. 

Interest  Rate  Risk.   We  have  interest  rate  risk  relative  to  our  outstanding  borrowings  under  our  revolving 
credit facility.  At July 28, 2023 and July 29, 2022, our outstanding borrowings totaled $120,000 and $130,000, 
respectively  (see  Note  4  to  our  Consolidated  Financial  Statements).    Loans  under  the  2022  Revolving  Credit 
Facility bear interest, at our election, either at the prime rate or a rate 0.5% in excess of the Federal Funds Rate 
or a rate 1.0% in excess of one-month Term Secured Overnight Financing Rate (SOFR), in each case plus an 
applicable margin, or the one-, three-, or six-month per annum Term SOFR plus an applicable margin.  Our policy 
has  been  to  manage  interest  cost  using  a  mix  of  fixed  and  variable  rate  debt  (see  Notes  4,  5  and  8  to  our 
Consolidated Financial Statements).  Additionally, in the fourth quarter of 2021, we issued and sold the Notes, 
which bear cash interest at a fixed rate of 0.625% per annum.    

At July 28, 2023, the weighted average interest rate of our outstanding $120,000 borrowings was 6.79%.  At 

July 29, 2022, the weighted average interest rate of our outstanding $130,000 borrowings was 3.49%.   

The impact of a one-percentage point increase in the $120,000 of our  outstanding borrowings at July 28, 

2023 is approximately $1,200.  

Credit  Risk.    In  June  2021,  the  Company  issued  the  Notes  and  entered  into  the  Convertible  Note  Hedge 
Transactions  and  the  Warrant  Transactions  with  the  Hedge  Counterparties.    Subject  to  the  movement  in  the 
Company’s common stock price, the Company could be exposed to credit risk arising out of the net settlement of 
the Convertible Note Hedge Transactions and the Warrant Transactions in its favor.  Based on the Company’s 
review of the possible net settlements and the creditworthiness of the Hedge Counterparties and their affiliates, 
the Company believes it does not have a material exposure to credit risk as a result of these transactions at this 
time. 

Commodity Price Risk.  Many of the food products that we purchase are affected by commodity pricing and 
are,  therefore,  subject  to  price  volatility  caused  by  market  conditions,  weather,  production  problems,  delivery 
difficulties and other factors which are outside our control and which are generally unpredictable.  

46 

 
 
 
 
 
 
 
      
         
 
 
 
 
The  following  table  highlights  the  five  food  categories  which  accounted  for  the  largest  shares  of  our  food 

purchases in 2023 and 2022: 

Poultry 
Fruits and vegetables 
Dairy (including eggs) 
Beef 
Pork 

Percentage of Food Purchases 

2023 
14% 
14% 
13% 
11% 
10% 

2022 
12% 
12% 
11% 
15% 
12% 

Other categories affected by the commodities markets, such as grains and seafood, may each account for 
as  much  as  8%  of  our  food  purchases.    While  some  of  our  food  items  are  produced  to  our  proprietary 
specifications, our food items are based on generally available products, and if any existing suppliers fail, or are 
unable to deliver in quantities required by us, we believe that there are sufficient other quality suppliers in the 
marketplace that our sources of supply can be replaced as necessary to allow us to avoid any material adverse 
effects  that  could  be  caused  by  such  unavailability.    We  also  recognize,  however,  that  commodity  pricing  is 
extremely volatile and can change unpredictably even over short periods of time.  Changes in commodity prices 
would  affect  us  and  our  competitors  generally  and  depending  on  the  terms  and  duration  of  supply  contracts, 
sometimes simultaneously.  We enter into contracts for certain of our products in an effort to minimize volatility of 
supply and pricing.  In many cases, or over the longer term, we believe we will be able to pass through some or 
much  of  the  increased  commodity  costs  by  adjusting  our  menu  pricing.    From  time  to  time,  competitive 
circumstances, or judgments about consumer acceptance of price increases, may limit menu price flexibility, and 
in  those  circumstances,  increases  in  commodity  prices  can  result  in  lower  margins.    In  2022  and  2023,  we 
continued to partially offset commodity pressures through menu price increases and operational improvements. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA  

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the shareholders and the Board of Directors of Cracker Barrel Old Country Store, Inc.  

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Cracker Barrel Old Country Store, Inc. and 
subsidiaries (the "Company") as of July 28, 2023, and July 29, 2022, and the related consolidated statements of 
income, consolidated statements of comprehensive income, consolidated statements of changes in 
shareholders' equity, and consolidated statements of cash flows, for each of the three years in the period ended 
July 28, 2023, and the related notes (collectively referred to as the "financial statements"). In our opinion, the 
financial statements present fairly, in all material respects, the financial position of the Company as of July 28, 
2023, and July 29, 2022, and the results of its operations and its cash flows for each of the three years in the 
period ended July 28, 2023, in conformity with accounting principles generally accepted in the United States of 
America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States) (PCAOB), the Company's internal control over financial reporting as of July 28, 2023, based on 
criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission and our report dated September 26, 2023, expressed an 
unqualified opinion on the Company's internal control over financial reporting. 

Change in Accounting Principle 

As discussed in Note 1 to the financial statements, the Company has changed its method of accounting for debt 
with conversion options as of July 31, 2021, due to adoption of Accounting Standards Update No. 2020-06, 
Debt - Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging - Contracts in 
Entity's Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and Contracts in an Entity's Own 
Equity. 

Basis for Opinion 

These financial statements are the responsibility of the Company's management. Our responsibility is to 
express an opinion on the Company's financial statements based on our audits. We are a public accounting firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with 
the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange 
Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we 
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the 
risks of material misstatement of the financial statements, whether due to error or fraud, and performing 
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence 
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the 
accounting principles used and significant estimates made by management, as well as evaluating the overall 
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. 

Critical Audit Matter  

The critical audit matter communicated below is a matter arising from the current-period audit of the financial 
statements that was communicated or required to be communicated to the audit committee and that (1) relates 
to accounts or disclosures that are material to the financial statements and (2) involved our especially 
challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any 

48 

 
 
 
 
way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical 
audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to 
which it relates. 

Commitments and Contingencies – Insurance Reserves – Refer to Notes 1 and 14 to the financial 
statements 

Critical Audit Matter Description 

The Company self-insures a significant portion of its workers’ compensation and general liability program and 
records a reserve for all unresolved claims and an estimate of incurred but not reported (IBNR) claims. These 
reserves and estimates of IBNR claims are based upon a full-scope actuarial study performed annually by 
management’s specialist at the end of the third quarter and are adjusted by the actuarially determined losses 
and actual claims payments for the fourth quarter. The reserves and losses in the actuarial study represent a 
range of possible outcomes within which no given estimate is more likely than any other estimate. Using this 
information, the Company records the expected losses in the lower half of the range, which is discounted to 
present value using a risk-free interest rate. The Company also monitors actual claims development as another 
means of estimating the adequacy of the historical reserves. 

We identified insurance reserves as a critical audit matter because estimating the reserve for all unresolved 
claims and IBNR claims involves significant estimation by management. This required a high degree of auditor 
judgment and an increased extent of effort, including the need to involve our actuarial specialists, when 
performing audit procedures to evaluate whether insurance reserves were appropriately recorded as of July 28, 
2023. 

How the Critical Audit Matter Was Addressed in the Audit 

Our audit procedures related to the insurance reserves included the following, among others:  

  We tested the effectiveness of controls related to insurance reserves, including management’s controls 

over the claims data provided to the actuary and those over the estimation of unresolved claims and IBNR 
claims. 

  We evaluated the methods and assumptions used by management to estimate the insurance reserves by: 

-  Reconciling the claims data to the actuarial analysis. 
-  Comparing management’s selected insurance reserve estimates within the range provided by their 

third-party actuary to historical trends. 

-  Performing a retrospective review by comparing the prior-year recorded amounts to the subsequent 

claim emergence. 

-  Developing, with the assistance of our actuarial specialists, an independent range of estimates of the 

insurance reserves, utilizing paid and reported loss development factors from the Company’s historical 
data and industry loss development factors as deemed necessary, and comparing our estimated range 
to management’s estimates. 

/s/ Deloitte & Touche LLP 

Nashville, Tennessee   
September 26, 2023  

We have served as the Company's auditor since 1974. 

49 

 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED BALANCE SHEETS 

ASSETS 
Current Assets: 
Cash and cash equivalents 
Accounts receivable 
Income taxes receivable 
Inventories 
Prepaid expenses and other current assets 
Total current assets 
Property and Equipment: 
Land 
Buildings and improvements 
Restaurant and other equipment 
Leasehold improvements 
Construction in progress 
Total 

Less: Accumulated depreciation and amortization 

Property and equipment – net 
Operating lease right-of-use assets, net 
Goodwill 
Intangible assets 
Other assets 
Total 

LIABILITIES AND SHAREHOLDERS’ EQUITY 
Current Liabilities: 
Accounts payable 
Current portion of long-term debt 
Current operating lease liabilities 
Taxes withheld and accrued 
Accrued employee compensation 
Accrued employee benefits 
Deferred revenues 
Dividend payable 
Other current liabilities 
Total current liabilities 
Long-term debt 
Long-term operating lease liabilities 
Other long-term obligations 
Deferred income taxes 

Commitments and Contingencies (Notes 8 and 14) 

Shareholders’ Equity: 
Preferred stock – 100,000,000 shares of $0.01 par value authorized; 300,000 
shares designated as Series A Junior Participating Preferred Stock; no 
shares issued 

Common stock – 400,000,000 shares of $0.01 par value authorized; 2023 – 

22,153,625 shares issued and outstanding; 2022– 22,281,443 

    shares issued and outstanding     
Additional paid-in capital 
Retained earnings 
Total shareholders’ equity 
Total 

See Notes to Consolidated Financial Statements. 

50 

(In thousands except share data) 
July 28, 2023 

July 29, 2022 

$           25,147  
30,446 
2,062 
189,364 
35,268 
282,287 

254,813 
807,585 
852,442 
438,495 
26,978 
2,380,313 
1,408,368 
971,945 
           889,306 
               4,690 
             23,426 
46,440 
$      2,218,094 

$           45,105  
32,246 
2,451 
213,249 
24,225 
317,276 

255,238 
792,211 
817,240 
422,485 
22,404 
2,309,578 
1,339,969 
969,609 
           933,524 
               4,690 
             21,210 
48,602 
$      2,294,911  

$      165,484  
75 
46,336 
38,835 
64,821 
24,417 
95,016 
29,491 
24,491 
488,966 
414,904 
702,413 
53,730 
74,256 

$      169,871  
124 
                 54,571 
60,212 
51,670 
25,002 
93,615 
29,960 
17,299 
502,324 
423,249 
722,159 
55,507 
80,193 

— 

— 

221 
3,886 
479,718 
483,825 
$   2,218,094  

223 
— 
511,256 
511,479 
$   2,294,911  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF INCOME  

(In thousands except share data) 
Fiscal years ended 
July 29, 2022 

July 30, 2021 

July 28, 2023 

Total revenue 
Cost of goods sold (exclusive of depreciation and rent) 
Labor and other related expenses 
Other store operating expenses 
General and administrative expenses 
Gain on sale and leaseback transactions 
Impairment and store closing costs 
Operating income 
Interest expense 
Income before income taxes 
Provision for income taxes 
Net income 

$      3,442,808   $      3,267,786  
1,049,884 
1,149,077 
758,389 
157,433 
— 
— 
153,003 
9,620 
143,383 
11,503 
$         131,880  

1,127,617 
1,208,669 
797,815 
174,091 
— 
13,999 
120,617 
17,006 
103,611 
        4,561  
$           99,050 

 $     2,821,444  
865,261  
983,120  
676,301  
147,825  
(217,722) 
— 
366,659  
56,108  
310,551  
56,038  
 $        254,513 

Net income per share – basic 
Net income per share – diluted 

$               4.47   $               5.69  
$               4.45   $               5.67  

 $            10.74  
 $            10.71  

Basic weighted average shares outstanding 
Diluted weighted average shares outstanding 

22,167,875 
22,265,399 

23,164,180 
23,246,010 

23,692,063 
23,767,390 

See Notes to Consolidated Financial Statements. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME  

(In thousands) 
Fiscal years ended 
July 29, 2022 

July 28, 2023 

July 30, 2021 

Net income  

$           99,050  $        131,880  

 $       254,513 

Other comprehensive income before income tax 
expense: 

 Change in fair value of interest rate swaps 

Income tax expense  
Other comprehensive income, net of tax 
Comprehensive income 

See Notes to Consolidated Financial Statements. 

— 
— 
             — 

— 
— 
             — 
$             99,050  $        131,880  

           27,110 
              6,764 
            20,346 
$        274,859 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
              
              
              
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 
(In thousands except share data) 

Balances at July 31, 2020 
Comprehensive Income: 

Net income 

Other comprehensive income, net of tax  
Total comprehensive income 

Cash dividends declared - $1.00 per share 
Share-based compensation 
Issuance of share-based compensation awards, net 

of shares withheld for employee taxes 
Purchases and retirement of common stock 
Equity component value of convertible note   
issuance, net of tax 
Sale of common stock warrant 
Purchase of convertible note hedge 

Balances at July 30, 2021 

Net income 

Other comprehensive income, net of tax  

Total comprehensive income 

Cash dividends declared - $5.20 per share 
Share-based compensation 
Issuance of share-based compensation awards, net 

of shares withheld for employee taxes 

Purchases and retirement of common stock 

Cumulative-effect of change in accounting principle,  

net of taxes 

Balances at July 29, 2022 

Net income 

Other comprehensive income, net of tax  
Total comprehensive income 

Cash dividends declared - $5.20 per share 
Share-based compensation 
Issuance of share-based compensation awards, net  

of shares withheld for employee taxes 

Purchases and retirement of common stock 
Balances at July 28, 2023 

Common Stock 

Shares 
23,697,396 

Amount 
$     237 

— 
— 
— 
— 
— 

32,313 

(232,543) 

           — 

           — 
           — 
23,497,166 
— 
— 
— 
— 
— 

32,461 

 (1,248,184) 

           — 

22,281,443 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 

(2) 

— 

— 
— 
$     235 
— 
— 
— 
— 
— 

— 
(12) 

— 

$     223  
— 
— 
— 
— 
— 

Accumulated 
Other 
Additional 
Paid-In 
Comprehensive 
Income (Loss) 
Capital 
$       —  $          (20,346) 

— 
— 
— 
— 
        8,729 

 (2,282) 

 (29,151) 

53,004 

                — 
              20,346 
              20,346 
                — 
                — 
                — 

                — 
                — 

                — 
31,710 
                — 
(62,010) 
$       —  $                  — 
                — 
                   — 
                    — 
                — 
                — 

— 
— 
— 
— 
8,198 

(2,599) 

(5,599) 

                — 
                    — 
—                  — 

$       —  $                  — 
                — 
                   — 
                   — 
                — 
                — 

— 
— 
— 
— 
9,045 

Retained 
Earnings 
$  438,498 

254,513 
— 
254,513 
(23,766) 
— 
— 

(5,847) 

          — 

— 
— 
$  663,398 
131,880 
— 
131,880 
 (121,135) 
— 

Total 
Shareholders’ 
Equity 
$        418,389 

254,513 
            20,346 
274,859 
(23,766) 
            8,729 

(2,282) 

(35,000) 

53,004 

31,710 
(62,010) 
$        663,633 
131,880 
             — 
131,880 
(121,135) 
8,198 

— 
(125,931) 

(2,599) 

(131,542) 

    (36,956) 
$  511,256  
99,050 
— 
99,050 
 (115,852) 
— 

           (36,956) 
$       511,479  
99,050 
           — 
99,050 
(115,852) 
9,045 

43,974 
     (171,792) 
 22,153,625 

— 
(2) 
$     221  

(2,448) 
                — 
(2,711)                      — 
$ 3,886       $                  — 

— 
(14,736) 

$  479,718 

(2,448) 

        (17,449) 
$       483,825 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                 
 
 
 
 
 
 
 
                 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC.  
CONSOLIDATED STATEMENTS OF CASH FLOWS 

Cash flows from operating activities: 

Net income  

Adjustments to reconcile net income to net cash provided by operating 
activities: 

Depreciation and amortization 
Amortization of debt discount and issuance costs 
Loss on disposition of property and equipment 
Gain on sale and leaseback transactions 
Impairment 
Share-based compensation 
Noncash lease expense 
Amortization of asset recognized from gain on sale and leaseback 

transactions 

Changes in assets and liabilities: 

Accounts receivable 
Income taxes receivable 
Inventories 
Prepaid expenses and other current assets 
Other assets 
Accounts payable 
Current operating lease liabilities 
Taxes withheld and accrued 
Accrued employee compensation 
Accrued employee benefits 
Deferred revenues 
Other current liabilities 
Long-term operating lease liabilities 
Other long-term obligations 

          Deferred income taxes 

Net cash provided by operating activities 

Cash flows from investing activities: 

Purchase of property and equipment 
Proceeds from insurance recoveries of property and equipment 
Proceeds from sale of property and equipment 
Acquisition of business, net of cash acquired 
Net cash provided by (used in) investing activities 

Cash flows from financing activities: 

 Proceeds from issuance of long-term debt 
 Proceeds from issuance of convertible senior notes 
 Taxes withheld from issuance of share-based compensation awards 
 Principal payments under long-term debt 
 Proceeds from issuance of warrants 
 Purchase of convertible note hedge 
Purchases and retirement of common stock 
Deferred financing costs 
Dividends on common stock 
Net cash used in financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents, beginning of year 
Cash and cash equivalents, end of year 

Supplemental disclosure of cash flow information: 

Cash paid during the year for: 

Interest, net of amounts capitalized 
Income taxes 

Supplemental schedule of non-cash investing and financing activities: 

Capital expenditures accrued in accounts payable 
Change in fair value of interest rate swaps 
Change in deferred tax asset for interest rate swaps 
Dividends declared but not yet paid 

See Notes to Consolidated Financial Statements. 

54 

July 28, 2023 

(In thousands) 
Fiscal years ended 
July 29, 2022 

July 30, 2021 

$                  99,050 

$              131,880 

 $          254,513 

104,485  
1,730 
6,600  
— 
11,692 
9,045 
59,767 

103,568  
1,755 
5,637  
— 
— 
8,198 
58,498 

108,604  
                       864 
4,064  
 (217,722) 
— 
8,729 
55,817 

                    12,735 

                  12,735 

                  12,735 

3,404 
389 
23,885 
(11,043) 
(848) 
(4,387) 
(8,235) 
(21,377) 
13,151 
(585)  
1,401 
7,192 
(49,634) 
(2,023) 
(5,937) 
250,457 

    (2,039) 
                  18,672 
(74,929) 
(2,771) 
8,459 
34,695 
4,120 
12,181 
(13,129) 
1,278  
458 
(6,591) 
(59,227) 
(32,048) 
                  (6,147) 
205,253 

                  (7,016) 
                    7,729 
                       771  
              (3,538)  
              (3,997) 
             31,672 
               8,150 
             16,854 
                    8,472 
                 (653) 
                  (1,605)  
2,791  
         (59,388) 
                    6,919 
                  67,138  
                301,903  

(126,987) 
1,600 
1,068 
              — 
                (124,319) 

(98,341) 
1,237 
105 
                (1,500) 
                (98,499) 

            (71,409) 
                   1,279  
                149,960  
                (1,500) 
             78,330 

                  180,000 
                 — 
                 (2,448) 
(190,124) 
              — 
               — 
(17,449) 
  — 
(116,075) 
               (146,096) 
(19,958) 
45,105 

                 60,000 
              230,000 
         291,605 
                      — 
            (2,282) 
                 (2,599) 
             (924,572)        
(185,124) 
                 31,710 
  — 
               (62,010) 
                         — 
               (35,000) 
              (131,542) 
                    (420) 
                  (2,148) 
          (31,667) 
              (114,829) 
           (672,636)  
              (206,242) 
             (292,403) 
                (99,488) 
                436,996 
               144,593 
$                 25,147   $                45,105   $              144,593  

  $                13,596  
                      6,486  

    $             7,698  
                 25,948  

    $           40,802  
                   2,907  

  $                  9,633 
                        — 
                        —                                   —            
                  30,233                

   $              7,421 
                        — 

              30,456                

   $              5,806 
                27,110  
                  (6,764)            

                 24,157 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                
                
                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands except share data) 

1.  Nature of Operations and Summary of Significant Accounting Policies 

Cracker  Barrel  Old  Country  Store,  Inc.  and  its  affiliates  (collectively,  in  the  Notes,  the  “Company”)  are 
principally  engaged  in  the  operation  and  development  in  the  United  States  (“U.S.”)  of  the  Cracker  Barrel  Old 
Country Store® (“Cracker Barrel”) concept.   

Basis of Presentation 

Fiscal year – The Company’s fiscal year ends on the Friday nearest July 31st and each quarter consists of 
thirteen weeks unless noted otherwise.  References in these Notes to a year or quarter are to the Company’s 
fiscal year or quarter unless noted otherwise.   

GAAP  –  The  accompanying  Consolidated  Financial  Statements  have  been  prepared  in  accordance  with 

generally accepted accounting principles in the U.S. (“GAAP”). 

Principles of consolidation – The Consolidated Financial Statements include the accounts of the Company 
and its subsidiaries, all of which are wholly owned.  All significant intercompany transactions and balances have 
been eliminated. 

Use of estimates – Management of the Company has made certain estimates and assumptions relating to 
the reporting of assets and liabilities and the disclosure of contingent liabilities at the date of the Consolidated 
Financial Statements and the reported amounts of revenues and expenses during the reporting periods to prepare 
these Consolidated Financial Statements in conformity with GAAP.  Management believes that such estimates 
have been based on reasonable and supportable assumptions and that the resulting estimates are reasonable 
for use in the preparation of the Consolidated Financial Statements.  Actual results, however, could differ from 
those estimates. 

External  impacts to the Company’s  operating  environment – The Company’s  operating results have been 
impacted  by  the  COVID-19  pandemic  and  other  macroeconomic  conditions.    During  2021,  the  Company’s 
business began recovering from the COVID-19 pandemic, but the Company continued to see negative impacts 
on the Company’s sales and traffic as a result of both changes in consumer behavior and federal, state and local 
governmental  authorities’  continuation  of  various  restrictions  on  travel,  group  gatherings  and  dine-in 
services.  Dining room service was operational to varying degrees, yet most locations were impacted at times by 
capacity  restrictions,  social  distancing  guidelines,  and  decreased  consumer  demand  for  in-person  dining.    In 
2022,  the  Company  continued  to  recover  from  the  COVID-19  pandemic;  however,  the  Company  believes 
outbreaks of new variants adversely impacted consumer demand in 2022.  While the Company’s dining rooms 
operated without COVID-related restrictions in 2023, it is possible that renewed outbreaks, increases in cases 
and/or new variants of the disease, either as part of a national trend or on a more localized basis, could result in 
COVID-19-related restrictions including capacity restrictions or otherwise limit the Company’s dine-in services, or 
negatively affect consumer demand.  In 2023 and 2022, the Company experienced inflationary conditions with 
respect  to  the  cost  for  food,  ingredients,  retail  merchandise,  transportation,  distribution,  labor  and  utilities 
resulting, in part, from economic pressures related to the COVID-19 pandemic.   

Summary of Significant Accounting Policies 

Cash and cash equivalents – The Company’s policy is to consider all highly liquid investments purchased 

with an original maturity of three months or less to be cash equivalents. 

Accounts  receivable  –  Accounts  receivable  represent  their  estimated  net  realizable  value.    Accounts 

receivable are written off when they are deemed uncollectible. 

Inventories  –  Cost  of  restaurant  inventory  is  determined  by  the  first-in,  first-out  (“FIFO”)  method.    Retail 
inventories are valued using the retail inventory method (“RIM”) except at the retail distribution center which are 

55 

 
 
 
 
 
 
 
valued  using  moving  average  cost.    Approximately  60%  of  retail  inventories  are  valued  using  RIM.    Retail 
inventories valued using RIM are stated at the lower of cost or market.  Cost of restaurant inventory and retail 
inventory valued using moving average cost are stated at the lower of cost and net realizable value.  See Note 3 
for additional information regarding the components of inventory. 

Valuation provisions are included for retail inventory  obsolescence, retail  inventory shrinkage, returns and 
amortization  of  certain  items.    The  estimate  of  retail  inventory  shrinkage  is  adjusted  upon  physical  inventory 
counts.  Annual physical inventory counts are conducted based upon a cyclical inventory schedule.  An estimate 
of shrinkage is recorded for the time period between physical inventory counts by using a two-year average of 
the physical inventories’ results on a store-by-store basis. 

Property  and  equipment  –  Property  and  equipment  are  stated  at  cost.    For  financial  reporting  purposes, 
depreciation  and  amortization  on  these  assets  are  computed  by  use  of  the  straight-line  and  double-declining 
balance methods over the estimated useful lives of the respective assets, as follows: 

Buildings and improvements 
Restaurant and other equipment 
Leasehold improvements 

Years 
     30-45 
       2-10 
       1-35 

Accelerated depreciation methods are generally used for income tax purposes. 

Total depreciation expense and depreciation expense related to store operations for each of the three years 

are as follows: 

Total depreciation expense 
Depreciation expense related to store operations* 

2022 
$    103,691   $ 102,297   $ 107,090  
 100,054 
*Depreciation  expense  related  to  store  operations  is  included  in  other  store  operating  expenses  in  the 
Consolidated Statements of Income. 

96,339 

96,243 

2023 

2021 

Gain or loss is recognized upon disposal of property  and equipment.  The asset and related accumulated 

depreciation and amortization amounts are removed from the accounts. 

Maintenance  and  repairs,  including  the  replacement  of  minor  items,  are  charged  to  expense  and  major 

additions to property and equipment are capitalized. 

Impairment  of  long-lived  assets  –  The  Company  assesses  the  impairment  of  long-lived  assets  whenever 
events  or  changes  in  circumstances  indicate  that  the  carrying  value  of  an  asset  may  not  be  recoverable.  
Recoverability of assets is measured by comparing the carrying  value  of the asset to the undiscounted future 
cash  flows  expected  to  be  generated  by  the  asset.    If  the  total  expected  future  cash  flows  are  less  than  the 
carrying value of the asset, the carrying value is written down, for an asset to be held and used, to the estimated 
fair value or, for an asset to be disposed of, to the fair value, net of estimated costs of disposal.  Any loss resulting 
from impairment is recognized by a charge to income.  During 2023, six Cracker Barrel locations were determined 
to be impaired and the Company recorded an impairment charge of $11,692, which is included in the impairment 
and store closing costs line on the Consolidated Statement of Income.  

Goodwill and other intangible assets – The Company accounts for all transactions that represent business 
combinations using the acquisition method of accounting, where the identifiable assets acquired and the liabilities 
assumed  are  recognized  and  measured  at  their  fair  values  on  the  date  the  Company  obtains  control  in  the 
acquiree.  Such fair values that are not finalized for reporting periods following the acquisition date are estimated 
and recorded as estimated amounts.  Adjustments to these estimated amounts during the measurement period 
(defined as the date through which all information required to identify and measure the consideration transferred, 
the assets acquired and the liabilities assumed has been obtained, limited to one year from the acquisition date) 
are recorded when identified.  Goodwill is determined as the excess of the fair value of the consideration conveyed 
in the acquisition over the fair value of the net assets acquired.  Goodwill and other intangibles are evaluated for 
impairment annually on June 1 or more frequently if events occur or circumstances change that, more likely than 
not, reduce the fair value of the reporting unit below its carrying value.  At July 28, 2023 and July 29, 2022, the 

56 

 
 
 
 
 
 
 
Company does not have any reporting units that are at risk of failing step one of the impairment test.  At both July 
28, 2023 and July 29, 2022, goodwill of $4,690 consisted of the Company’s acquisition of its 100% ownership of 
Maple Street Biscuit Company (“MSBC”), a breakfast and lunch fast casual concept.   

Other  intangibles  primarily  consist  of  the  MSBC  tradename  and  liquor  licenses.   The  MSBC  tradename  was 
capitalized as an indefinite-lived intangible asset and, at both July 28, 2023 and July 29, 2022, was $20,960.  The 
costs of obtaining non-transferable liquor licenses that are directly issued by local government agencies for nominal 
fees  are  expensed  as  incurred.    The  costs  of  purchasing  transferable  liquor  licenses  through  open  markets  in 
jurisdictions with a limited number of authorized liquor licenses are capitalized as indefinite-lived intangible assets.  
Liquor licenses capitalized as intangible assets were $2,290 and $105, respectively, at July 28, 2023 and July 29, 
2022. 

Convertible Senior Notes – In June 2021, the Company completed a $300,000 principal aggregate amount 
private offering of 0.625% convertible Senior Notes due in 2026 (the “Notes”).   In accordance with accounting 
guidance on embedded conversion features indexed to and settled in equity, the Company valued and bifurcated 
the conversion option associated with the Notes from the respective host debt instrument.  The carrying amount 
of the equity is recorded as a debt discount and represents the difference between the proceeds from the issuance 
of the Notes and the fair value of the liability component of the Notes.  The significant assumptions used in the 
fair value of the liability component of the Notes were risk-free rate, discount rate based on the Company’s implied 
credit spread and term of the Notes, expected volatility of the Company’s stock price and dividend yield.   The 
resulting debt discount on the Notes is amortized to interest expense using the effective interest method over the 
contractual term of the Notes.  In addition, the debt issuance costs related to the issuance of the Notes were 
allocated  between  the  liability  and  equity  components  based  on  their  relative  values.    Debt  issuance  costs 
attributable to the liability component were recorded as a contra-liability and are presented net against the Notes 
balance on the Company’s consolidated balance sheets.  These costs are amortized to interest expense using 
the effective interest method over the term of the Notes. 

Due to the Company’s adoption of new accounting guidance for convertible instruments on July 31, 2021, the 
Company no longer bifurcates the Notes into a liability and an equity component in the Company’s Consolidated 
Balance  Sheets.    Upon  adoption  of  this  new  accounting  guidance,  the  Notes  are  accounted  for  entirely  as  a 
liability,  and  the  issuance  costs  of  the  Notes  are  accounted  for  wholly  as  debt  issuance  costs.    The  equity 
conversion  feature  that  was  recorded  to  equity,  as  well  as  the  unamortized  debt  discount  and  amortization 
expense attributable to equity, have been derecognized. 

Derivative instruments and hedging activities – The Company is exposed to market risk, such as changes in 
interest rates and commodity prices.  The Company has interest rate risk relative to its outstanding borrowings 
under the revolving credit facility (see Note 4).  The Company’s policy has been to manage interest cost using a 
mix of fixed and variable rate debt.  To manage this risk in a cost-efficient manner, prior to 2022, the Company 
used  derivative  instruments,  specifically  interest  rate  swaps.    In  the  fourth  quarter  of  2021,  the  Company 
terminated all of its interest rate swaps and issued the Notes (see discussion above under “Convertible Senior 
Notes” and Note 5 for further information).   

Prior to the termination of the interest rate swaps in the fourth quarter of 2021, all of the Company’s interest 
rate swaps were accounted for as cash flow hedges.  For derivative instruments that were designated and qualify 
as  a  cash  flow  hedge,  the  gain  or  loss  on  the  derivative  instrument  was  reported  as  a  component  of  other 
comprehensive income and reclassified into earnings in the same period during which the hedged transaction 
affected earnings and  was presented  in the same statement of income line  item as the  earnings  effect of the 
hedged item.  Gains and losses on the derivative instrument representing hedge components excluded from the 
assessment of effectiveness, if any, are recognized currently in earnings in the same statement of income line 
item  as  the  earnings  effect  of  the  hedged  item.    The  Company  did  not  elect  to  reclassify  income  tax  effects 
resulting from the Tax Cuts and Jobs Act to retained earnings; income tax effects are released on an individual 
basis to income tax expense. 

Companies may elect whether or not to offset related assets and liabilities and report the net amount on their 
financial statements if the right of setoff exists.  Under a master netting agreement, the Company has the legal 
right to offset the  amounts owed to the  Company  against amounts owed  by  the Company  under a  derivative 
instrument that exists between the Company and a counterparty.  When the Company is engaged in more than 
one  outstanding  derivative  transaction  with  the  same counterparty  and  also  has  a  legally  enforceable  master 
57 

 
 
 
 
 
 
 
netting agreement with that counterparty, its credit risk exposure is based on the net exposure under the master 
netting  agreement.    If,  on  a  net  basis,  the  Company  owes  the  counterparty,  the  Company  regards  its  credit 
exposure to the counterparty as being zero.   

The Company does not hold or use derivative instruments for trading purposes.  The Company also does not 
have  any  derivatives  not  designated  as  hedging  instruments  and  has  not  designated  any  non-derivatives  as 
hedging instruments.  See Note 5 for additional information on the Company’s derivative and hedging activities.  

Segment reporting – Operating segments are components of an enterprise about which separate financial 
information  is  available  that  is  evaluated  regularly  by  the  chief  operating  decision  maker  in  deciding  how  to 
allocate resources and in assessing performance.  Using these criteria, the Company manages its business on 
the  basis  of  one  reportable  operating  segment  (see  Note  7  for  additional  information  regarding  segment 
reporting). 

Unredeemed gift cards and certificates – Unredeemed gift cards and certificates represent a liability of the 
Company  related  to  unearned  income  and  are  recorded  at  their  expected  redemption  value.    No  revenue  is 
recognized  in  connection  with  the  point-of-sale  transaction  when  gift  cards  or  gift  certificates  are  sold.    Any 
amounts remitted to states under escheat or similar laws reduce the Company’s deferred revenue liability and 
have no effect on revenue or expense while any amounts that the Company is permitted to retain are recorded 
as revenue.  See “Revenue recognition” section in this Note for information regarding breakage. 

Revenue  recognition  –  Revenue  consists  primarily  of  sales  from  restaurant  and  retail  operations.    The 
Company recognizes revenue when it satisfies a performance obligation by transferring control over a product or 
service  to  a  restaurant  guest,  retail  customer  or  other  customer.    The  Company  recognizes  revenues  from 
restaurant  sales  when  payment  is  tendered  at  the  point  of  sale,  as  the  Company’s  performance  obligation  to 
provide food and beverages is satisfied.  The Company recognizes revenues from retail sales when payment is 
tendered  at  the  point  of  sale,  as  the  Company’s  performance  obligation  to  provide  merchandise  is  satisfied.  
Ecommerce  sales,  including  shipping  revenue,  are  recorded  upon  delivery  to  the  customer.    Additionally,  the 
Company provides for estimated returns based on return history and sales levels.  The  Company’s policy is to 
present sales in the Consolidated Statements of Income on a net presentation basis after deducting sales tax. 

Included  in  restaurant  and  retail  revenue  is  gift  card  breakage.    Customer  purchases  of  gift  cards,  to  be 
utilized  at  the  Company's  stores,  are  not  recognized  as  sales  until  the  card  is  redeemed  and  the  customer 
purchases food and/or merchandise.  Gift cards do not carry an expiration date; therefore, customers can redeem 
their gift cards indefinitely.  A certain number of gift cards will not be fully redeemed.  Management estimates 
unredeemed  balances  and  recognizes  gift  card  breakage  revenue  for  these  amounts  in  the  Company's 
Consolidated Statements of Income over the expected redemption period.  Gift card breakage is recognized when 
the likelihood of a gift card being redeemed by the customer is remote and the Company determines that there is 
not a legal obligation to remit the unredeemed gift card balance to the relevant jurisdiction.  The determination of 
the gift card breakage rate is based upon the Company’s specific historical redemption patterns.  The Company 
recognizes gift card breakage by applying its estimate of the rate of gift card breakage over the period of estimated 
redemption.    For  2023,  2022  and  2021,  gift  card  breakage  was  $10,713,  $9,572,  and  $6,349,  respectively.  
Revenue recognized in the Consolidated Statements of Income for 2023, 2022 and 2021, respectively, for the 
redemption of gift cards which were included in the deferred revenue balance at the beginning of the fiscal year 
was $40,103, $42,169, and $42,266, respectively.  Deferred revenue related to the Company’s gift cards was 
$88,566 and $93,569, respectively, at July 28, 2023 and July 29, 2022. 

Insurance – The Company self-insures a significant portion of its workers’ compensation and general liability 
programs.  The Company purchases insurance for individual workers’ compensation claims that exceed $750 or 
$1,000 depending on the state in which the claim originates.  The Company purchases insurance for individual 
general liability claims that exceed $500.   

The Company records a reserve for workers’ compensation and general liability for all unresolved claims and 
for an estimate of incurred but not reported claims (“IBNR”).  These reserves and estimates of IBNR claims are 
based upon a full scope actuarial study which is performed annually at the end of the Company’s third quarter 
and  is  adjusted  by  the  actuarially  determined  losses  and  actual  claims  payments  for  the  fourth  quarter.  
Additionally, the Company performs limited scope actuarial studies on a quarterly basis to verify and/or modify 
the Company’s reserves.  The reserves and losses in the actuarial study represent a range of possible outcomes 
58 

 
 
 
 
 
 
 
 
within which no given estimate is more likely than any other estimate.  As such, the Company records the losses 
at  the  lower  half  of  that  range  and  discounts  them  to  present  value  using  a  risk-free  interest  rate  based  on 
projected timing of payments.  The Company also monitors actual claims development, including incurrence or 
settlement of individual large claims  during the interim periods between actuarial studies as another means of 
estimating the adequacy of its reserves.   

The Company’s group health plans combine the use of self-insured and fully-insured programs.  Benefits for 
any individual (employee or dependents) in the self-insured program are limited.  The Company records a liability 
for  the  self-insured  portion  of  its  group  health  program  for  all  unpaid  claims  based  upon  a  loss  development 
analysis derived from actual group health claims payment experience.  The Company also records a liability for 
unpaid prescription drug claims based on historical experience.  

Store pre-opening costs – Start-up costs of a new store are expensed when incurred. 

Leases  –  The  Company’s  leases  are  classified  as  either  finance  or  operating  leases.    The  Company  has 
ground leases for its leased stores and office space leases that are recorded as operating leases under various 
non-cancellable operating leases.  The Company also leases its advertising billboards, vehicle fleets and certain 
equipment under various non-cancellable operating leases.  To determine whether a contract is or contains a 
lease, the Company determines at contract inception whether it contains the right to control the use of an identified 
asset for a period of time in exchange for consideration.  If the contract has the right to obtain substantially all of 
the economic benefit from use of the identified asset and the right to direct the use of the identified  asset, the 
Company recognizes a right-of-use asset and lease liability. 

 The Company’s leases all have varying terms and expire at various dates through 2058.  Restaurant leases 
typically have base terms of ten years with four to five optional renewal periods of five years each.  The Company 
uses  a  lease  life  that  generally  begins  on  the  commencement  date,  including  the  rent  holiday  periods,  and 
generally extends through certain renewal periods that can be exercised at the Company’s option.   During rent 
holiday periods, which include the pre-opening period during construction, the Company has possession of and 
access to the property, but is not obligated to, and normally does not, make rent payments.   The Company has 
included lease renewal options in the lease term for calculations of the right-of-use asset and liability for which at 
the  commencement  of  the  lease  it  is  reasonably  certain  that  the  Company  will  exercise  those  renewal 
options.   Additionally,  some  of  the  leases  have  contingent  rent  provisions  and  others  require  adjustments  for 
inflation or index.   Contingent rent is determined as a percentage of gross sales in excess of specified levels.  
The Company records a contingent rent liability and corresponding rent expense when it is probable sales have 
been achieved in amounts in excess of the specified levels.  The Company’s lease agreements do not contain 
any material residual value guarantees or material restrictive covenants.  

Advertising – The Company expenses the costs of producing advertising the first time the advertising takes 

place.  Other advertising costs are expensed as incurred.   

Advertising expense for each of the three years was as follows: 

Advertising expense 

2023 
$     89,798 

2022 

2021 

$    89,850  $    83,630 

Share-based  compensation  –  The  Company’s  share-based  compensation  consists  of  nonvested  stock 
awards  and  units.    Share-based  compensation  is  recorded  in  general  and  administrative  expenses  in  the 
Consolidated Statements of Income.  Share-based compensation expense is recognized based on the grant date 
fair value and the achievement of performance conditions for certain awards.  The Company recognizes share-
based compensation expense on a straight-line basis over the requisite service period, which is generally the 
award’s vesting period, or to the date on which retirement eligibility is achieved, if shorter.   

Certain  nonvested  stock  awards  and  units  contain  performance  conditions.    Compensation  expense  for 
performance-based awards is recognized when it is probable that the performance criteria will be met.  If any 
performance goals are not met, no compensation expense is ultimately recognized and, to the extent previously 
recognized, compensation expense is reversed.   

If a share-based compensation award is modified after the grant date, incremental compensation expense is 
recognized in an amount equal to the excess of the fair value of the modified award over the fair value of the 

59 

 
 
 
 
 
 
 
 
original  award  immediately  before  the  modification.    Incremental  compensation  expense  for  vested  awards  is 
recognized  immediately.    For  unvested  awards,  the  sum  of  the  incremental  compensation  expense  and  the 
remaining unrecognized compensation expense for the original award on the modification date is recognized over 
the modified service period.   

Additionally, the Company’s policy is to issue shares of common stock to satisfy exercises of share-based 

compensation awards.   

Income taxes – The Company’s provision for income taxes includes employer tax credits for FICA taxes paid 
on employee tip income and other employer tax credits are accounted for by the flow-through method.  Deferred 
income taxes reflect the net tax effects of temporary  differences between the carrying amounts of assets and 
liabilities  for  financial  reporting  purposes  and  the  amounts  used  for  income  tax  purposes.    The  Company 
recognizes (or derecognizes) a tax position taken or expected to be taken in a tax return in the financial statements 
when it is more likely than not (i.e., a likelihood of more than fifty percent) that the position would be sustained (or 
not sustained) upon examination by tax authorities.  A recognized tax position is then measured at the largest 
amount of benefit that is greater than fifty percent likely of being realized upon ultimate settlement.  The Company 
recognizes, net of tax, interest and estimated penalties related to uncertain tax positions in its provision for income 
taxes.  See Note 12 for additional information regarding income taxes. 

Comprehensive income – Comprehensive income includes net income and the effective unrealized portion 
of the changes in the fair value of the Company’s interest rate swaps.  The Company terminated all of its interest 
rate swaps in 2021. 

Net income per share – Basic consolidated net income per share is computed by dividing consolidated net 
income available to common shareholders by the weighted average number of common shares outstanding for 
the reporting period.  Diluted consolidated net income per share reflects the potential dilution that could occur if 
securities, options or other contracts to issue common stock were exercised or converted into common stock and 
is based upon the weighted average number of common and common equivalent shares outstanding during the 
reporting period.  Common equivalent shares related to nonvested stock awards and units issued by the Company 
are calculated using the treasury stock method.  The outstanding nonvested stock awards and units issued by 
the  Company  represent  the  only  dilutive  effects  on  diluted  consolidated  net  income  per  share.    Prior  to  the 
adoption of new accounting guidance for convertible instruments in 2022, the Company’s convertible senior notes 
and related warrants were calculated using the treasury stock method.  Beginning in 2022, the convertible senior 
notes and related warrants are calculated using the net share settlement option under the if-converted method.  
Because the principal amount of the convertible senior notes will be settled in cash with any excess conversion 
value  settled  in  cash  or  shares  of  common  stock,  the  convertible  senior  notes  have  been  excluded  from  the 
computation of diluted earnings per share because the average market price of the Company’s common stock 
during the reporting period did not exceed the conversion price of $169.80 as of July 28, 2023.  Warrants were 
excluded  from  the  computation  of  diluted  earnings  per  share  since  the  warrants’  strike  price  of  $237.73  was 
greater  than  the  average  market  price  of  the  Company’s  common  stock  during  the  period.      See  Note  13  for 
additional  information  regarding  net  income  per  share  and  Note  4  for  additional  information  regarding  the 
Company’s convertible senior notes. 

 2.  Fair Value Measurements 

Fair value for certain of the Company’s assets and liabilities is defined as the price that would be received to 
sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement 
date.  In determining fair value, a three-level hierarchy for inputs is used.  These levels are: 

  Quoted Prices in Active Markets for Identical Assets (“Level 1”) – quoted prices (unadjusted) for an identical 

asset or liability in an active market. 

  Significant  Other  Observable  Inputs  (“Level  2”)  –  quoted  prices  for  a  similar  asset  or  liability  in  an  active 
market or model-derived valuations in which all significant inputs are observable for substantially the full term 
of the asset or liability. 

  Significant Unobservable Inputs (“Level 3”) – unobservable and significant to the fair value measurement of 

the asset or liability. 

60 

 
 
 
 
 
 
 
 
The Company’s assets and liabilities measured at fair value on a recurring basis at July 28, 2023 were as 

follows: 

Cash equivalents* 
Total  
Deferred  compensation  plan  assets** 
measured at net asset value 
Total assets at fair value 

Level 1 
$         9,001 
$         9,001 

 Level 2 
  $           — 
  $           — 

 Level 3 
  $         — 
  $         — 

Total Fair 
Value  
  $          9,001 
     $          9,001 

27,129 
$        36,130         

The Company’s assets and liabilities measured at fair value on a recurring basis at  July 29, 2022 were as 

follows: 

Cash equivalents* 
Total  
Deferred  compensation  plan  assets** 
measured at net asset value 
Total assets at fair value 

Level 1 
$     18,001 
$     18,001 

 Level 2 
  $           — 
  $           — 

 Level 3 
  $         — 
  $         — 

Total Fair 
Value  
  $       18,001 
  $       18,001 

27,843 
$        45,844         

*Consists of money market fund investments. 
**Represents  plan  assets  invested  in  mutual  funds  established  under  a  Rabbi  Trust  for  the  Company’s  non-
qualified savings plan and is included in the Consolidated Balance Sheets as other assets (see Note 11). 

The Company did not have any liabilities measured at fair value on a recurring basis at July 28, 2023 and 
July 29, 2022.  The Company’s money market fund investments are measured at fair value using quoted market 
prices.  The Company’s deferred compensation plan assets are measured based on net asset value per share 
as a practical expedient to estimate fair value.  The fair values of accounts receivable and accounts payable at 
July 28, 2023 and July 29, 2022, approximate their carrying amounts because of their short duration.  The fair 
value of the Company’s variable rate debt, based on quoted market prices, which are considered Level 1 inputs, 
approximates its carrying amounts at July 28, 2023 and July 29, 2022.     

The Company’s financial instruments that are not remeasured at fair value include the 0.625% convertible 
Senior Notes (see Note 4).  The Company estimates the fair value of the Notes through consideration of quoted 
market prices of similar instruments, classified as Level 2 as described above.  The estimated fair value of the 
Notes was $259,311 and $255,894 as of July 28, 2023 and July 29, 2022, respectively. 

Assets Measured at Fair Value on a Nonrecurring Basis 

During 2023, six Cracker Barrel locations were determined to be impaired because of declining operating 
performance.  Fair value of these locations was determined by sales prices of comparable assets or estimates of 
discounted future cash flows considering their highest and best use.  Assumptions used in the cash flow model 
included projected annual revenue growth rates and projected cash flows, which can be affected by economic 
conditions  and  management’s  expectations.    Additionally,  changes  in  the  local  and  national  economies  and 
markets for real estate and other assets can impact the sales prices of the assets.  The Company has determined 
that the majority of the inputs used to value its long-lived assets held and used are unobservable inputs, and thus, 
are considered Level 3 inputs.  Based on its analysis, the Company recorded an impairment charge of $11,692, 
which is included in the impairment and store closing costs line on the Consolidated Statement of Income.   

3.  Inventories 

Inventories were comprised of the following at: 

Retail 
Restaurant 
Supplies 
Total 

July 28, 2023 
$          145,175  
24,427  
19,762  
$          189,364  

July 29, 2022 
$        170,846 
25,284 
17,119 
$        213,249  

61 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
4.  Debt 

On  June  17,  2022,  the  Company  entered  into  a  five-year  $700,000  revolving  credit  facility  (the  “2022 
Revolving Credit Facility”) with substantially the same terms and financial covenants as our previous amended 
$800,000 revolving credit facility (the “2019 Revolving Credit Facility”), which it replaced.  The 2022 Revolving 
Credit Facility also contains an option to increase the revolving credit facility by $200,000.   

At July 28, 2023 and July 29, 2022, the Company had $120,000 and $130,000, respectively, in outstanding 

borrowings under the 2022 Revolving Credit Facility and 2019 Revolving Credit Facility.   

At  July  28,  2023,  the  Company  had  $31,896  of  standby  letters  of  credit,  which  reduce  the  Company’s 
borrowing availability under the 2022 Revolving Credit Facility (see Note 14).  At July 28, 2023, the Company had 
$548,104 in borrowing availability under the 2022 Revolving Credit Facility. 

In accordance with the 2022 Revolving Credit Facility, outstanding borrowings bear interest, at the Company’s 
election,  either  at  Term  SOFR  or  prime  plus  or  a  rate  of  0.5%  in  excess  of  the  Federal  Funds  Rate  plus  an 
applicable margin based on certain specified financial ratios. At July 28, 2023, the weighted average interest rate 
on  $120,000  of  the  Company’s  outstanding  borrowings  was  6.79%.    At  July  29,  2022,  the  weighted  average 
interest rate on $130,000 of the Company’s outstanding borrowings was 3.49%.   

The 2022 Revolving Credit Facility contains customary financial covenants, which include maintenance of a 
maximum consolidated total senior secured leverage ratio and a minimum consolidated interest coverage ratio.  
At  July  28,  2023,  the  Company  was  in  compliance  with  all  debt  covenants  under  the  2022  Revolving  Credit 
Facility.  

The  2022  Revolving  Credit  Facility  also  imposes  restrictions  on  the  amount  of  dividends  the  Company  is 
permitted to pay and the amount of shares the Company is permitted to repurchase.  Under the 2022 Revolving 
Credit Facility, provided there is no default existing and the total of the Company’s availability under the 2022 
Revolving Credit Facility plus the Company’s cash and cash equivalents on hand is at least $100,000 (the “Cash 
Availability”), the Company may declare and pay cash dividends on shares of its common stock and repurchase 
shares of its common stock (1) in an unlimited amount if, at the time such dividend or repurchase is made, the 
Company’s consolidated total senior secured leverage ratio is 2.75 to 1.00 or less and (2) in an aggregate amount 
not to exceed $100,000 in any fiscal year if the Company’s consolidated total leverage ratio is greater than 2.75 
to 1.00 at the time the dividend or repurchase is made; notwithstanding (1) and (2), so long as immediately after 
giving  effect  to  the  payment  of  any  such  dividends,  Cash  Availability  is  at  least  $100,000,  the  Company  may 
declare and pay cash dividends on shares of its common stock in an aggregate amount not to exceed in any 
fiscal year the product of the aggregate amount of dividends declared in the fourth quarter of the immediately 
preceding fiscal year multiplied by four.  

Convertible Senior Notes  

On June 18, 2021, the Company completed a $300,000 principal aggregate amount private offering of 0.625% 
convertible Senior Notes due in 2026 (the “Notes”) which included the exercise in full of the initial purchasers’ 
option to purchase up to an additional $25,000 principal amount of the Notes.  The Notes are governed by the 
terms of an indenture between the Company and U.S. Bank National Association as the Trustee.  The Notes will 
mature on June 15, 2026, unless earlier converted, repurchased or redeemed.  The Notes bear cash interest at 
an annual rate of 0.625%, payable semi-annually in arrears on June 15 and December 15 of each year, beginning 
on December 15, 2021. 

The Notes are unsecured obligations and do not contain any financial or operating covenants or restrictions 
on the payments of dividends, the incurrence of indebtedness or the issuance or repurchase of securities by the 
Company or any of its subsidiaries.  In an event of default, the principal amount of, and all accrued and unpaid 
interest on, all of the notes then outstanding will immediately become due and payable.  However, notwithstanding 
the foregoing, the Company may elect, at its option, that the sole remedy for an event of default relating to certain 
failures by the Company to comply with certain reporting covenants in the Indenture will consist exclusively of the 
right of the noteholders to receive special interest on the Notes for up to 180 calendar days during which such 

62 

 
 
 
 
 
event of default has occurred and is continuing, at a specified rate for the first 90 days of 0.25% per annum, and 
thereafter at a rate of 0.50% per annum, on the principal amount of the Notes. 

The initial conversion rate applicable to the Notes was 5.3153 shares of the Company’s common stock per 
$1,000 principal amount of Notes,  which represented  an initial conversion price  of approximately  $188.14  per 
share of the Company’s common stock, a premium of 25.0%  over the last reported sale price of $150.51 per 
share on June 15, 2021, the date on which the Notes were priced.  The conversion rate is subject to customary 
adjustments  upon  the  occurrence  of  certain  events,  including  for  the  payment  of  dividends  to  holders  of  the 
Company’s  common  stock.    On  July  28,  2023,  the  conversion  rate,  as  adjusted,  was  5.8892  shares  of  the 
Company’s common stock per $1,000  principal amount of Notes.   In  addition,  if certain corporate events that 
constitute a “Make-Whole Fundamental Change” occur, then the conversion rate will, in certain circumstances, 
be increased for a specified period of time. 

Net proceeds from the 2026 Notes offering were $291,125, after deducting the initial purchasers’ discounts 

and commissions and the Company’s offering fees and expenses.   

The Notes are accounted for entirely as a liability, and the issuance costs of the Notes are accounted for 
wholly as debt issuance costs in the Consolidated Balance Sheets as of July 28, 2023 and July 29, 2022.  The 
equity conversion feature that was recorded to equity, as well as the unamortized debt discount and amortization 
expense attributable to equity, have been derecognized.   

During any calendar quarter preceding September 30, 2021, in which the closing price of the Company’s 
common  stock  exceeds  130%  of  the  applicable  conversion  price  of  the  Notes  on  at  least  20  of  the  last  30 
consecutive trading days of the quarter, holders may in the immediate quarter following, convert all of a portion 
of their Notes.  The holders of the Notes were not eligible to convert their Notes during 2023, 2022 or 2021.  When 
a conversion notice is received, the Company has the option to pay or deliver the conversion amount entirely in 
cash or a combination of cash and shares of the Company’s common stock.  Accordingly, as of July 28, 2023 
and July 29, 2022, the Company could not be required to settle the Notes in cash and, therefore, the Notes are 
classified as long-term debt.  

The following table includes the outstanding principal amount and carrying value of the Notes as of the period 

July 28, 2023 

July 29, 2022 

Less: Debt issuance costs 
    Net carrying amount                                                                                                                  

$         300,000  
5,171 
$         294,829 

$         300,000  
6,901 
  $         293,099 

The  effective  rate  of  the  Notes  over  their  expected  life  is  1.23%.    The  following  is  a  summary  of  interest 

expense for the Notes for the year ended July 28, 2023 and July 29, 2022: 

Coupon interest 
Amortization of issuance costs 
    Total interest expense                                                                                                                  

Year Ended 
July 28, 2023 
$            1,896 
              1,730 
$            3,626  

Year Ended 
July 29, 2022 
$            1,896 
1,755 
  $             3,651 

Convertible Note Hedge and Warrant Transactions 

 In connection with the offering of the Notes, the Company entered into convertible note hedge transactions 
(the  “Convertible  Note  Hedge  Transactions”)  with  certain  of  the  initial  purchasers  of  the  Notes  and/or  their 
respective affiliates and other financial institutions (in this capacity, the “Hedge Counterparties”).   Concurrently 
with the Company’s entry into the Convertible Note Hedge Transactions, the Company also entered into separate, 
warrant  transactions  with  the  Hedge  Counterparties  collectively  relating  to  the  same  number  of  shares  of  the 
Company’s common stock, which initially is approximately 1,600,000 shares, subject to customary anti-dilution 

63 

indicated: 

Liability component 
      Principal 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
adjustments,  and  for  which  the  Company  received  proceeds  that  partially  offset  the  cost  of  entering  into  the 
Convertible Note Hedge Transactions (the “Warrant Transactions”). 

The Convertible Note Hedge Transactions cover, subject to customary anti-dilution adjustments, the number 
of shares of the Company’s common stock that initially underlie the Notes, and are expected generally to reduce 
the potential equity dilution, and/or offset any cash payments in excess of the principal amount due, as the case 
may  be,  upon  conversion  of  the  Notes.  By  default,  the  Warrant  Transactions  are  net  share  settled  and  the 
Company has the option to settle in cash or shares.  The Warrant Transactions could have a dilutive effect on the 
Company’s common stock to the extent that the price of its common stock exceeds the strike price of the Warrant 
Transactions.  The strike price was initially $263.39 per share and is subject to certain adjustments under the 
terms of the Warrant Transactions.  On July 28, 2023, the strike price, as adjusted, of the Warrant Transactions 
was adjusted to $237.73 per share as a result of dividends declared since the Notes were issued. 

The  portion  of  the  net  proceeds  to  the  Company  from  the  offering  of  the  Notes  that  was  used  to  pay  the 
premium on the Convertible Note Hedge Transactions, net of the proceeds to the Company from the Warrant 
Transactions, was approximately $30,310.  The net costs incurred in connection with the Convertible Note Hedge 
Transactions  and  Warrant  Transactions  were  recorded  as  a  reduction  to  additional  paid-in  capital  on  the 
Company’s Consolidated Balance Sheet during 2021. 

   As  these  transactions  meet  certain  accounting  criteria,  the  Convertible  Note  Hedge  Transactions  and 
Warrant  Transactions  were  recorded  in  stockholders’  equity,  not  accounted  for  as  derivatives  and  are  not 
remeasured each reporting period.  

5.  Derivative Instruments and Hedging Activities 

During the fourth quarter of 2021, in conjunction with paying down debt under the revolving credit facility, the 
Company terminated all of its interest rate swap agreements which resulted in the reclassification of the remaining 
losses from accumulated other comprehensive loss (“AOCL”) to the Consolidated Statements of Income as part 
of interest expense.   The determination of the amounts reclassified from AOCL to interest expense was based 
on the Company’s assessment that the forecasted transactions under the hedging relationships were no longer 
probable. 

Prior  to  the  termination  of  the  interest  rate  swaps,  for  each  of  the  Company’s  interest  rate  swaps,  the 
Company had agreed to exchange with a counterparty the difference between fixed and variable interest amounts 
calculated by reference to an agreed-upon notional principal amount.  The interest rates on the portion of the 
Company’s outstanding debt covered by its interest rate swaps  were fixed at the rates specified in the interest 
rate  swap  agreements  plus  the  Company’s  credit  spread.    All  of  the  Company’s  interest  rate  swaps  were 
accounted for as cash flow hedges. 

The  following  table  summarizes  the  pre-tax  effects  of  the  Company’s  derivative  instruments  on  AOCL  for 

2021: 

Cash flow hedges: 
Interest rate swaps 

Amount of Income Recognized in AOCL 
on Derivatives (Effective Portion) 

    2021 

  $     27,110 

The following table summarizes the pre-tax effects of the Company’s derivative instruments on income for 

2021: 

Location of Loss Reclassified from 
AOCL into Income (Effective Portion) 

Amount of Loss Reclassified from AOCL       

into Income (Effective Portion) 

Cash flow hedges: 
Interest rate swaps 

Interest expense 

2021 

  $     25,420 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
The following table summarizes the amounts reclassified out of AOCL related to the Company’s interest rate 

swaps for the years ended July 30, 2021:  

Details about AOCL 
Loss on cash flow hedges:   

Interest rate swaps 

Tax benefit 

  July 30, 2021 

Affected Line Item in 
the Consolidated 
Statement of Income 

 $      (25,420)   
            6,342 
 $      (19,078)    Net of tax 

Interest expense 

  Provision for income taxes 

No gains or losses representing amounts excluded from the assessment of effectiveness were recognized in 

earnings in 2021.   

6.  Share Repurchases 

Subject to the limits imposed by the Company’s revolving credit facility,  in September 2021, the Company 
was authorized by its Board of Directors to repurchase shares at the discretion of management up to $100,000.  
In the fourth quarter of 2022, the Company was authorized by its Board of Directors to repurchase shares of the 
Company’s  outstanding  common  stock  at  management’s  discretion  up  to  a  total  value  of  $200,000;  this 
authorization replaced the previous unused portion of the previous $100,000 authorization.  In 2023, the Company 
repurchased 171,792 shares of its common stock in the open market at an aggregate cost of $17,449.  In 2022, 
the Company repurchased 1,248,184 shares of its common stock in the open market at an aggregate cost of 
$131,542.    In  2021,  the  Company  repurchased  232,543  shares  of  its  common  stock  in  conjunction  with  the 
Company’s offering and sale of the Notes (see Note 4 for further information regarding the Notes) at an aggregate 
cost of $35,000. 

7.  Segment Information 

Cracker Barrel stores represent a single, integrated operation with two related and substantially integrated 
product lines.  The operating expenses of the restaurant and retail product lines of a Cracker Barrel store are 
shared and are indistinguishable in many respects.  Accordingly, the Company manages its business on the basis 
of one reportable operating segment.  All of the Company’s operations are located within the United States.  

Disaggregation of revenue 

Total revenue was comprised of the following at: 

Restaurant  
Retail 

Total revenue 

8.  Leases 

    2023 
$  2,740,866  
       701,942 
$  3,442,808  

    2022 
$  2,565,628  
702,158 
$  3,267,786  

    2021 
  $  2,227,246  
    594,198  
  $  2,821,444 

In 2020, the Company adopted new accounting guidance for leases.  As part of the adoption of this accounting 
guidance for leases, the Company elected to not separate lease and non-lease components.  Additionally, the 
Company elected to apply the short term lease exemption to all asset classes and the short term lease expense 
for the period reasonably reflects the short term lease commitments.  As the Company’s leases do not provide 
an implicit rate, the Company uses the incremental borrowing rate based on the information available at the time 
of commencement or modification date in determining the present value of lease payments.  For operating leases 
that  commenced  prior  to  the  date  of  adoption  of  the  new  lease  accounting  guidance,  the  Company  used  the 
incremental borrowing rate as of the adoption date.  Assumptions used in determining the Company’s incremental 
borrowing rate include the Company’s implied credit rating and an estimate of secured borrowing rates based on 
comparable market data. 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company has entered into agreements for real estate leases that are not recorded as right-of-use assets 
or lease liabilities as it has not yet taken possession.  These leases are expected to commence in 2024 and 2025 
with undiscounted future payments of $15,714 and $21,673, respectively.   

The following table summarizes the components of lease cost for operating leases for the years ended July 

28, 2023, July 29, 2022 and July 30, 2021: 

Operating lease cost 
Short term lease cost 
Variable lease cost 
Total lease cost 

    2023 
$     109,908 
          2,947             
          3,669           
$     116,524           

    2022 

  $     108,903 

    2021 

  $     106,266 

          2,409             
          2,673           
  $     113,985            

2,363             
2,248           
  $     110,877            

The following table summarizes supplemental cash flow information and non-cash activity related to the 

Company’s operating leases for the years ended July 28, 2023, July 29, 2022 and July 30, 2021: 

Operating cash flow information: 
Gain on sale and leaseback transactions 
Cash paid for amounts included in the measurement of lease   

liabilities 

Noncash information: 
Right-of-use assets obtained in exchange for new  

operating lease liabilities 

Lease modifications or reassessments increasing or  

decreasing right-of-use assets 

Lease modifications removing right-of-use assets 

    2023 

    2022 

    2021 

$            — 

$            — 

  $  217,722 

       95,294               

       92,600               

      89,264               

17,378   

19,143   

316,563   

11,320 

11,978 

      35,059 

            (413)                 

            (670)                 

     (544)                

The  following  table  summarizes  the  weighted-average  remaining  lease  term  and  the  weighted-average 

discount rate for operating leases as of July 28, 2023, July 29, 2022 and July 30, 2021:   

Weighted-average remaining lease term 
Weighted-average discount rate 

    2023 
16.88 Years  
         5.09% 

    2022 
  17.38 Years  
         4.90% 

    2021 

  18.17 Years  
       4.84% 

The following table summarizes the maturities of undiscounted cash flows reconciled to the total operating 

lease liability as of July 28, 2023: 

Year 
2024 
2025 
2026 
2027 
2028 
Thereafter 
Total future minimum lease payments 
Less imputed remaining interest 
Total present value of operating lease liabilities  

Sale and Leaseback Transactions 

Total 
$                       82,360 
                         73,888 
                         70,198 
                         67,451 
                         66,858 
                       773,692 
                    1,134,447  
                      (385,698) 
  $                   748,749        

In 2009, the Company completed sale and leaseback transactions involving 15 of its owned stores and its 
retail distribution center.  Under the transactions, the land, buildings and improvements at the locations were sold 
and leased back for terms of 20 and 15 years, respectively.  Equipment was not included.  The leases include 
specified renewal options for up to 20 additional years.   

In 2000, the Company completed a sale and leaseback transaction involving 65 of its owned Cracker Barrel 
stores.    Under  the  transaction,  the  land,  buildings  and  building  improvements  at  the  locations  were  sold  and 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
                      
 
                      
 
                      
 
 
 
 
 
              
 
              
 
              
                 
 
                 
 
                         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
leased back for a term of 21 years.  The leases for these stores included specified renewal options for up to 20 
additional years.  On July 29, 2020, the Company entered into an agreement with the original lessor and a third-
party financier to obtain ownership of 64 of the 65 Cracker Barrel properties and simultaneously entered into a 
sale  and  leaseback  transaction  with  the  financier  for  an  aggregate  purchase  price,  net  of  closing  costs, 
of $198,083.  The Company purchased the remaining property for approximately $3,200.  In connection with the 
sale and leaseback transaction, the Company entered into lease agreements for each of the properties for initial 
terms of 20 years and renewal options up to 50 years.  The aggregate initial annual rent payment for the properties 
is approximately $14,379 and includes 1% annual rent increases over the initial lease terms.  All the properties 
qualified for sale and leaseback and operating lease accounting classification and the Company recorded a gain 
on the sale and leaseback transaction of $69,954 which is recorded in the gain on sale and leaseback transactions 
line in the Consolidated Statements of Income.  The Company also recorded operating lease right-of-use assets 
and corresponding operating lease liabilities of $261,698 and $182,649, respectively. 

On August 4, 2020, the Company completed a subsequent sale and leaseback transaction involving 62 of its 
owned  Cracker  Barrel  stores  for  an  aggregate  purchase  price,  net  of  closing  costs,  of $146,357.    Under  the 
transaction, the land, buildings and building improvements at the locations were sold and leased back for initial 
terms of 20 years and renewal options up to 50 years.  The aggregate initial annual rent payment for the properties 
is approximately $10,393 and includes 1% annual rent increases over the initial lease terms.  All of the properties 
qualified for sale and leaseback and operating lease accounting classification, and the Company recorded a gain 
of $217,722 which is recorded in the gain on sale and leaseback transaction line in the Consolidated Statement 
of Income in the first quarter of 2021.  The Company also recorded operating lease right-of-use assets, including 
a non-cash asset recognized as part of accounting for the transaction of $175,960, and corresponding operating 
lease liabilities of $309,624 and $133,663, respectively. 

9.  Share-Based Compensation 

Stock Compensation Plans 

The  Company’s  employee  compensation  plans  are  administered  by  the  Compensation  Committee  of  the 
Company’s  Board of Directors (the “Committee”).  The Committee is  authorized to determine, at time periods 
within its discretion and subject to the direction of the Board of Directors, which employees will be granted awards, 
the  number  of  shares  covered  by  any  awards  granted,  and  within  applicable  limits,  the  terms  and  provisions 
relating to the exercise and vesting of any awards. 

On November 19, 2020, the Company’s shareholders approved the 2020 Omnibus Incentive Plan (the “2020 
Omnibus Plan”) which became effective on that date.  The 2020 Omnibus Plan authorizes the following types of 
awards  for  employees  and  non-employee  directors:  stock  options,  stock  appreciation  rights,  nonvested  stock, 
restricted stock units, other share-based awards and performance awards.  After the effective date of the 2020 
Omnibus Plan, no additional awards could be granted under the Company’s 2010 Omnibus Incentive Stock and 
Incentive Plan (the “Prior Plan”).  

The 2020 Omnibus Plan allows the Committee to grant awards for an aggregate of 1,033,441 shares, the 
number of shares that were available for issuance as of September 24, 2020 (the “Cutoff Date”) pursuant to the 
Prior Plan, plus the number of shares that became available for issuance pursuant to the terms of the Prior Plan 
following the Cutoff Date and prior to the effective date.    However, this share reserve is increased by shares 
awarded under this and the Prior Plan which are forfeited, expired, settled for cash and shares withheld by the 
Company  in  payment  of  a  tax  withholding  obligation  after  the  effective  date  of  the  2020  Omnibus  Plan.  
Additionally, this share reserve was decreased by shares granted from the 2020 Omnibus Plan after the effective 
date.  At July 28, 2023, the number of shares authorized for future issuance under the Company’s active plan is 
1,016,341.  At July 28, 2023, the number of outstanding awards under the 2020 Omnibus Plan and the Prior Plan 
was 161,738 and 37,464, respectively.  

Types of Share-Based Awards 

Nonvested Stock Awards 

67 

 
 
 
 
 
 
 
Nonvested stock awards consist of the Company’s common stock, generally accrue dividend equivalents 
and vest over one to five years.  The fair value of the Company’s nonvested stock awards which accrue dividends 
is  equal  to  the  market  price  of  the  Company’s  stock at  the  date  of  the  grant.    Dividends  are  forfeited  for  any 
nonvested stock awards that do not vest.   

The Company’s nonvested stock awards include its long-term performance plans which were established by 
the Committee for the purpose of rewarding certain officers with shares of the Company’s common stock if the 
Company achieved certain performance targets.  The stock awards under the long-term performance plans are 
calculated or estimated based on achievement of financial performance measures.    

The following table summarizes the performance periods and vesting periods for the Company’s nonvested 

stock awards under its long-term performance plans at July 28, 2023: 

Long-Term Performance Plan (“LTPP”) 
2023 LTPP 
2022 LTPP 

Performance Period 
2023 – 2025 
2022 – 2024 

Vesting Period 
(in Years) 
3 
3 

The following table summarizes the shares that have been accrued under the 2023 LTPP and 2022 LTPP 

at July 28, 2023: 

2023 LTPP 
2022 LTPP 

3,410 
15,135 

A summary of the Company’s nonvested stock activity as of  July 28, 2023, and changes during 2023 are 

presented in the following table: 

Nonvested Stock 
Unvested at July 29, 2022 
Granted 
Vested 
Forfeited 
Unvested at July 28, 2023 

Shares 

Weighted-Average Grant 
Date Fair Value 

          123,942  $                          131.21 
          111,117 
104.95 
                           148.60 
           (33,289) 
           (21,113) 
  108.81 
          180,657  $                           114.47 

The following table summarizes the total fair value of nonvested stock that vested for each of the three years: 

Total fair value of nonvested stock  

Compensation Expense             

2023 

2021 
$    4,947  $   6,166  $   3,200 

2022 

The following table highlights the components of share-based compensation expense for each of the three 

years: 

Total compensation expense 

      2023 
      2021 
      2022 
$      9,045  $    8,198  $    8,729  

The  following  table  highlights  the  total  unrecognized  compensation  expense  related  to  the  outstanding 
nonvested stock awards and nonvested stock units and the weighted-average periods over which the expense is 
expected to be recognized as of July 28, 2023: 

Total unrecognized compensation  
Weighted-average period in years 

68 

Nonvested 
Stock Awards 
 $         8,038  
               1.82  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During 2023, the Company issued 43,974 shares of its common stock resulting from the vesting of share-
based compensation awards.  Related tax withholding payments on these share-based compensation awards 
resulted in a net reduction to shareholders’ equity of $2,448.   

10.  Shareholder Rights Plan 

       On April 9, 2021, the Company’s Board of Directors declared a dividend of one preferred share purchase 
right  (a  “Right”)  for  each  outstanding  share  of  common  stock,  par  value  $0.01  per  share,  and  adopted  a 
shareholder rights plan, as set forth in the Rights Agreement dated as of April 9, 2021 (the “Rights Agreement”), 
by and between the Company and American Stock Transfer & Trust Company, LLC, as rights agent.  The dividend 
was payable on April 19, 2021 to the shareholders of record on April 19, 2021.  The Rights Agreement replaced 
the  Company’s  previous  shareholder  rights  plan  adopted  in  2018  (the  “2018  Plan”),  and  it  became  effective 
immediately following the expiration of the 2018 Plan at the close of business on April 9, 2021.  The 2018 Plan 
and the preferred share purchase rights issued thereunder expired by their own terms and shareholders of the 
Company were not entitled to any payment as a result of the expiration of the 2018 Plan.    

The Rights  

        The Rights  initially trade  with,  and  are inseparable from, the Company’s common stock.   The Rights are 
evidenced only by certificates or book entries that represent shares of common stock.  New Rights will accompany 
any new shares of common stock the Company issues after April 19, 2021 until the Distribution Date described 
below.  

Exercise Price 

Each Right  will  allow  its holder to  purchase from the Company one one-hundredth of a share  of Series A 
Junior  Participating  Preferred  Stock  (“Preferred  Share”)  for  $600.00  (the  “Exercise  Price”)  once  the  Rights 
become exercisable.  This portion of a Preferred Share will give the shareholder approximately the same dividend 
and liquidation rights as would one share of common stock.  Prior to exercise, the Right does not give its holder 
any dividend, voting, or liquidation rights.  

Exercisability 

The Rights will not be exercisable until ten days after the public announcement that a person or group has 
become an “Acquiring Person” by obtaining beneficial ownership of 20% or more of the Company’s outstanding 
common stock.   

Certain synthetic interests in securities created by derivative positions – whether or not such interests are 
considered to be ownership of the underlying common stock or are reportable for purposes of Regulation 13D 
of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) – are treated as beneficial ownership 
of the number of shares of the Company’s common stock equivalent to the economic exposure created by the 
derivative. 

The  date  when  the  Rights  become  exercisable  is  the  “Distribution  Date.”    Until  the  Distribution  Date,  the 
common stock certificates will also evidence the Rights, and any transfer of shares of common stock will constitute 
a transfer of Rights.  After that date, the Rights will separate from the common stock and will be evidenced  by 
book-entry credits or  by Rights certificates that the Company will mail to all eligible holders of common stock.  
Any Rights held by an Acquiring Person will be void and may not be exercised.  

At July 28, 2023, none of the Rights were exercisable. 

Consequences of a Person or Group Becoming an Acquiring Person 

  Flip in.  If a person or group becomes an Acquiring Person, all holders of Rights except the Acquiring 
Person  may,  for  $600.00,  purchase  shares  of  the  Company’s  common  stock  with  a  market  value  of 
$1,200.00, based on the market price of the common stock prior to such acquisition. 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Flip Over.  If the Company is later acquired in a merger or similar transaction after the Distribution Date, 
all holders of Rights except the Acquiring  Person may, for $600.00,  purchase shares of the acquiring 
corporation with a market value of $1,200.00, based on the market price of the acquiring corporation’s 
stock prior to such transaction. 

  Notional Shares.  Shares held by affiliates and associates of an Acquiring Person, and Notional Common 
Shares (as defined in the Rights Agreement) held by counterparties to a Derivatives Contract (as defined 
in  the  Rights  Agreement)  with  an  Acquiring  Person,  will  be  deemed  to  be  beneficially  owned  by  the 
Acquiring Person. 

Preferred Share Provisions 

Each one one-hundredth of a Preferred Share, if issued:  

  will not be redeemable; 
  will entitle holders to quarterly dividend payments of $0.01 per share, or an amount equal to the dividend 

paid on one share of common stock, whichever is greater; 

  will entitle holders upon liquidation either to receive $1.00 per share or an amount equal to the payment 

made on one share of common stock, whichever is greater; 

  will have the same voting power as one share of common stock; and 
 

if  shares  of  the  Company’s  common  stock  are  exchanged  via  merger,  consolidation,  or  a  similar 
transaction,  will  entitle  holders  to  a  per  share  payment  equal  to  the  payment  made  on  one  share  of 
common stock. 

The value of one one-hundredth of a Preferred Share will generally approximate the value of one share of 

common stock.  

Redemption 

The Board of Directors may redeem the Rights for $0.01 per Right at any time before any person or group 
becomes an Acquiring Person.  If the Board of Directors redeems any Rights, it must redeem all of the Rights.  
Once the Rights are redeemed, the only right of the holders of Rights will be to receive the redemption price of 
$0.01 per Right.  The redemption price will be adjusted if the Company has a stock split or stock dividends of its 
common stock. 

Qualifying Offer Provision 

The Rights would also not interfere with any all-cash, fully financed tender offer, exchange offer of common 
stock of the offeror meeting certain terms and conditions further described below, or a combination thereof, in 
each case for all shares of common stock that remain open for a minimum of 60 business days and subject to a 
minimum condition of a majority of the outstanding shares and provide for a 20-business day “subsequent offering 
period”  after  consummation  (such  offers  are  referred  to  as  “qualifying  offers”).  If  an  offer  includes  shares  of 
common stock of the offeror, the Rights would not interfere with such offer if such consideration consists solely 
of freely-tradeable common stock of a publicly-owned United States corporation; such common stock is listed or 
admitted to trading on the New York Stock Exchange, Nasdaq Global Select Market or Nasdaq Global  Market; 
the offeror has already received stockholder approval to issue such common stock prior to the commencement 
of such offer or no such approval is or will be required; the offeror has no other class of voting stock outstanding; 
no person (including such person’s affiliated and associated persons) beneficially owns twenty percent (20%) or 
more of the shares of common stock of the offeror then outstanding at the time of commencement of the offer or 
at any time during the term of the offer; and the offeror meets the registrant eligibility requirements for use of a 
registration  statement  on  Form  S-3  for  registering  securities  under  the  Securities  Act  of  1933,  as  amended, 
including the filing of all reports required to be filed pursuant to the Exchange Act in a timely manner during the 
twelve (12) calendar months prior to the date of commencement, and throughout the term, of such offer. In the 
event the Company receives a qualifying offer and the Board of Directors has not redeemed the Rights prior to 
the consummation of such offer, the consummation of the qualifying offer will not cause the offeror or its affiliates 
to become an Acquiring Person, and the Rights will immediately expire upon consummation of the qualifying offer. 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
Exchange 

After a person or group becomes an Acquiring Person, but before an Acquiring Person owns 50% or more of 
the Company’s outstanding common stock, the Board of Directors may extinguish the Rights by exchanging one 
share of common stock or an equivalent security for each Right, other than Rights held by the Acquiring Person. 

Anti-Dilution Provisions 

The  Board  of  Directors  may  adjust  the  purchase  price  of  the  Preferred  Shares,  the  number  of  Preferred 
Shares issuable and the number of outstanding Rights to prevent dilution that may occur from a stock dividend, 
a stock split, a reclassification of the Preferred Shares or common stock.  No adjustments to the Exercise Price 
of less than 1% will be made.   

Amendments 

The terms of the Rights Agreement may be amended by the Board of Directors without the consent of the 
holders of the Rights.  After a person or group becomes an Acquiring Person,  the Board of Directors may not 
amend the agreement in a way that adversely affects holders of the Rights. 

Expiration 

The Rights will expire on April 9, 2024.  

11.  Employee Savings Plans 

The  Company  sponsors  a  qualified  defined  contribution  retirement  plan  (“401(k)  Savings  Plan”)  covering 
salaried and hourly employees who have completed ninety days of service and have attained the age of twenty-
one.  This plan allows eligible employees to defer receipt of up to 50% of their compensation, as defined in the 
plan.  The Company also sponsors a non-qualified defined contribution retirement plan (“Non-Qualified Savings 
Plan”) covering highly compensated employees, as defined in the plan.  This plan allows eligible employees to 
defer receipt of up to 50% of their base compensation and 100% of their eligible bonuses, as defined in the plan.   

Contributions under both plans may be invested in various investment funds at the employee’s discretion.  
Such contributions, including the Company’s matching contributions described below, may not be invested in the 
Company’s common stock.  In 2023, 2022 and 2021, the Company matched 50% of employee contributions for 
each participant in the 401(k) Savings Plan up to a total of 5% of the employee’s compensation and matched 
25%  of  employee  contributions  in  the  Non-Qualified  Savings  Plan  up  to  a  total  of  6%  of  the  employee’s 
compensation.    Employee  contributions  vest  immediately  while  Company  contributions  vest  20%  annually 
beginning on the first anniversary of a contribution date and are vested 100% on the fifth anniversary of such 
contribution date.   

At the inception of the Non-Qualified Savings Plan, the Company established a Rabbi Trust to fund the plan’s 
obligations.  The market value of the trust assets for the Non-Qualified Savings Plan of $27,129 is included in 
other assets and the related liability to the participants of $27,129 is included in other long-term obligations in the 
Consolidated Balance Sheets.  Company contributions under both plans are recorded as either labor and other 
related expenses or general and administrative expenses in the Consolidated Statements of Income.  

The following table summarizes the Company’s contributions for each plan for each of the three years: 

401(k) Savings Plan 
Non-Qualified Savings Plan 

12.  Income Taxes 

    2023 

    2022 

    2021 

$       4,963    

230 

$       4,713     $       4,071  
259 

285 

The components of the provision for income taxes for each of the three years were as follows: 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Current: 

Federal 
State 
Deferred: 

Federal 
State 

Total provision for income taxes 

      2023 

      2022 

      2021 

$     6,925   $    16,462  $ (13,505)  
        3,573 

      1,188        2,405 

       (4,902)        (4,543)       57,580 
       (1,035)         (1,604)        9,558  
 $     4,561   $    11,503  $   56,038 

A reconciliation of the Company’s provision for income taxes and income taxes based on the statutory U.S. 

federal rate of 21.0% in 2023, 2022 and 2021 was as follows: 

Provision computed at federal statutory income tax rate 
State and local income taxes, net of federal benefit 
Federal net operating loss benefit 
Employer tax credits for FICA taxes paid on employee tip income 
Other employer tax credits 
Tax audit settlement 
Other-net 
Total provision for income taxes  

1,452 

      2023 
      2021 
      2022 
$    21,758   $    30,110  $ 65,216 
10,589 
—     (5,402) 
  (15,395)   (12,323) 
    (4,929)     (3,234) 
    (1,939)            — 
      2,204       1,192 
 $     4,561   $    11,503  $ 56,038 

2,069 
— 
   (16,772) 
     (3,673) 
           — 
    1,179 

The decrease in the Company’s provision for income taxes in 2023 as compared to 2022 is primarily due to 
the decrease in income before income taxes.  The decrease in the Company’s provision for income taxes in 2022 
as compared to 2021 is primarily due to the decrease in income before income taxes and the benefit of higher 
income tax credits.   

Significant components of the Company’s net deferred tax liability consisted of the following at: 

Deferred tax assets: 

Compensation and employee benefits 
Accrued liabilities 
Operating lease liabilities 
Insurance reserves 
Inventory 
Deferred tax credits and carryforwards 
Other 

Deferred tax assets 

Deferred tax liabilities: 

Property and equipment  
Inventory 
Operating lease right-of-use asset 
Other 

Deferred tax liabilities 

Net deferred tax liability 

July 28, 2023 

July 29, 2022 

 $      6,406  
15,843 
186,813 
7,360 
3,204 
30,720 
11,057 
 $  261,403  

 $  100,185  
6,028 
221,882 
7,564 
335,659 
$    74,256  

$           7,329 
15,770 
193,794 
7,115 
3,002 
24,896 
13,875 
$      265,781 

$      101,268 
5,517 
232,914 
6,275 
345,974 
$        80,193 

The  Company  has  a  deferred  tax  asset  of  $20,508  reflecting  federal  income  tax  credit  carryforwards  that 
expire in 2043.  The Company has state income tax net operating loss carryforwards (“NOL”) of $84,630 and has 
recorded  a  deferred  tax  asset  of  $4,762  reflecting  this  benefit.    These  state  NOLs  generally  expire  in  years 
beginning 2037 and after. 

The Company believes that adequate amounts of tax, interest and penalties have been provided for potential 
tax uncertainties; these amounts are included in other long-term liabilities in the Consolidated Balance Sheets.  
As  of  July  28,  2023  and  July  29,  2022,  the  Company’s  gross  liability  for  uncertain  tax  positions,  exclusive  of 
interest and penalties, was $9,675 and $10,858, respectively.   

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summarized below is a tabular reconciliation of the beginning and ending balance of the Company’s total 

gross liability for uncertain tax positions exclusive of interest and penalties: 

Balance at beginning of year 
Tax positions related to the current year: 

Additions 
Reductions 

Tax positions related to the prior year: 

Additions 
Reductions 

Settlements 
Expiration of statute of limitations 
Balance at end of year 

July 28, 2023 

July 30, 2021 
$             10,858   $            14,477  $          17,835 

July 29, 2022 

                    710 
— 

                1,152 
— 

1,596 
— 

                      52  

— 
          (1,045) 
                 (298) 
          (1,786) 
                    — 
            (2,123) 
                (1,647) 
$                9,675   $            10,858  $          14,477   

17 
             (1,241) 
             (1,942) 
              (1,605) 

If the Company were to prevail on all uncertain tax positions, the reversal of this accrual would be a tax benefit 
to  the  Company  and  impact  the  effective  tax  rate.    The  following  table  highlights  the  amount  of  uncertain  tax 
positions, exclusive of interest and penalties, which, if recognized, would affect the effective tax rate for each of 
the three years: 

Uncertain tax positions 

      2023 
$     7,644 

      2022 
      2021 
$    8,578  $  11,437 

The Company had $7,896, $7,133, and $7,755 in interest and penalties accrued as of July 28, 2023, July 29, 

2022, and July 30, 2021, respectively. 

The Company recognized accrued interest and penalties related to unrecognized tax benefits of $764, $(622) 

and $545 in its provision for income taxes on July 28, 2023, July 29, 2022 and July 30, 2021, respectively.  

In  many  cases,  the  Company’s  uncertain  tax  positions  are  related  to  tax  years  that  remain  subject  to 
examination by the relevant taxing authorities.  Based on the outcome of these examinations or as a result of the 
expiration of the statutes of limitations for specific taxing jurisdictions, it is reasonably possible that the related 
uncertain  tax  positions  taken  regarding  previously  filed  tax  returns  could  decrease  from  those  recorded  as 
liabilities  for  uncertain  tax  positions  in  the  Company’s  financial  statements  at  July  28,  2023  by  approximately 
$3,000  to  $5,000  within  the  next  twelve  months.    At  July  28,  2023,  the  Company  was  subject  to  income  tax 
examinations for its U.S. federal income taxes after 2018 and for state and local income taxes generally after 
2018. 

13.  Net Income Per Share and Weighted Average Shares 

The following table reconciles the components of diluted earnings per share computations: 

Net income per share numerator 

Net income per share denominator: 

Basic weighted average shares outstanding 
Add potential dilution: 

Nonvested stock awards and units 

Diluted weighted average shares outstanding 

14.  Commitments and Contingencies 

2023 
$     99,050 

2022 
$   131,880 

2021 

  $   254,513 

22,167,875 

23,164,180 

23,692,063 

       97,524 
22,265,399 

       81,830 
23,246,010 

       75,327 
23,767,390 

The Company and its subsidiaries are party to various legal and regulatory proceedings and claims incidental 
to  their  business  in  the  ordinary  course.    In  the  opinion  of  management,  based  upon  information  currently 
available,  the  ultimate  liability  with  respect  to  these  proceedings  and  claims  will  not  materially  affect  the 
Company’s consolidated results of operations or financial position. 

73 

 
 
 
 
 
 
                 
               
                      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  Company  maintains  insurance  coverage  for  various  aspects  of  its  business  and  operations.    The 
Company  has  elected,  however,  to  retain  all  or  a  portion  of  losses  that  occur  through  the  use  of  various 
deductibles, limits and retentions under its insurance programs.  This situation may subject the Company to some 
future liability for which it is only partially insured, or completely uninsured.  The Company intends to mitigate any 
such future liability by continuing to exercise prudent business judgment in negotiating the terms and conditions 
of its contracts.  See Note 1 for a further discussion of insurance and insurance reserves. 

Related to its insurance coverage, the Company is contingently liable pursuant to standby letters of credit as 
credit guarantees to certain insurers.  As of July 28, 2023, the Company had $31,896 of standby letters of credit 
related to securing reserved claims under workers’ compensation insurance and the July 29, 2020 and August 4, 
2021  sale  and  leaseback  transactions.    All  standby  letters  of  credit  are  renewable  annually  and  reduce  the 
Company’s borrowing availability under its Revolving Credit facility (see Note 4).   

The Company enters into certain indemnification agreements in favor of third parties in the ordinary course 
of business.  The Company believes that the probability of incurring an actual liability under other indemnification 
agreements is sufficiently remote so that no liability has been recorded in the Consolidated Balance Sheet.   

74 

 
 
 
 
 
ITEM  9.    CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND  FINANCIAL 
DISCLOSURE 

None. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Our  management,  with  the  participation  of  our  principal  executive  and  financial  officers,  including  the  Chief 
Executive  Officer  and  the  Chief  Financial  Officer,  evaluated  the  effectiveness  of  our  disclosure  controls  and 
procedures (as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act) as of the end of the 
period covered by this report.  Based upon this evaluation, our Chief Executive Officer and Chief Financial Officer 
each concluded that, as of July 28, 2023, our disclosure controls and procedures were effective. 

There  have  been  no  changes  (including  corrective  actions  with  regard  to  material  weaknesses)  during  the 
quarter ended July 28, 2023 in our internal control over financial reporting (as defined in Exchange Act Rule 13a-
15(f)) that have materially affected, or are reasonably likely to materially affect, our internal control over financial 
reporting. 

Management’s Report on Internal Control over Financial Reporting 

We  are  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  (as 
defined in Rules 13a-15(f) and 15d-15(f) promulgated under the Exchange Act).  We maintain a system of internal 
controls that is designed to provide reasonable assurance in a cost-effective manner as to the fair and reliable 
preparation  and  presentation  of  the  consolidated  financial  statements,  as  well  as  to  safeguard  assets  from 
unauthorized use or disposition. 

Our control environment is the foundation for our system of internal control over financial reporting and is 
embodied in our Corporate Governance Guidelines and our Code of Business Conduct and Ethics, both of which 
may be viewed on our website.  They set the tone for our organization and include factors such as integrity and 
ethical values.  Our internal control over financial reporting is supported by formal policies and procedures, which 
are  reviewed,  modified  and  improved  as  changes  occur  in  business  conditions  and  operations.    Neither  our 
disclosure controls and procedures nor our internal controls, however, can or will prevent all errors or fraud.  A 
control  system,  no  matter  how  well  conceived  and  operated,  can  provide  only  reasonable,  not  absolute, 
assurance that the objectives of the control system are met.  Further, the design of a control system must reflect 
the  benefits  of  controls  relative  to  their  costs.    Because  of  the  inherent  limitations  in  all  control  systems,  no 
evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within 
the Company have been detected. 

We conducted an evaluation of the effectiveness of our internal control over financial reporting based on the 
framework  in  Internal  Control—Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission.  This evaluation included review of the documentation of controls, 
evaluation  of  the  design  effectiveness  of  controls,  testing  of  the  operating  effectiveness  of  controls  and  a 
conclusion based on this evaluation.  We have concluded that our internal control over financial reporting was 
effective as of July 28, 2023, based on these criteria. 

In  addition,  Deloitte  &  Touche  LLP,  an  independent  registered  public  accounting  firm,  has  issued  an 

attestation report on our internal control over financial reporting, which is included herein. 

/s/Sandra B. Cochran 
Sandra B. Cochran 
President and Chief Executive Officer 

/s/Craig A. Pommells 
Craig A. Pommells 
Senior Vice President and Chief Financial Officer 

75 

 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the shareholders and the Board of Directors of Cracker Barrel Old Country Store, Inc. 

Opinion on Internal Control over Financial Reporting 

We have audited the internal control over financial reporting of Cracker Barrel Old Country Store, Inc. and 
subsidiaries (the “Company”) as of July 28 2023, based on criteria established in Internal Control — Integrated 
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(COSO). In our opinion, the Company maintained, in all material respects, effective internal control over 
financial reporting as of July 28, 2023, based on criteria established in Internal Control — Integrated Framework 
(2013) issued by COSO. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States) (PCAOB), the consolidated financial statements as of and for the year ended July 28, 2023 of 
the Company and our report dated September 26, 2023 expressed an unqualified opinion on those financial 
statements and included an explanatory paragraph regarding the Company's adoption of Accounting Standards 
Update No. 2020-06, Debt - Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and 
Hedging - Contracts in Entity's Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and 
Contracts in an Entity's Own Equity. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting 
and for its assessment of the effectiveness of internal control over financial reporting, included in the 
accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to 
express an opinion on the Company’s internal control over financial reporting based on our audit. We are a 
public accounting firm registered with the PCAOB and are required to be independent with respect to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan 
and perform the audit to obtain reasonable assurance about whether effective internal control over financial 
reporting was maintained in all material respects. Our audit included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable 
basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements 
in accordance with generally accepted accounting principles, and that receipts and expenditures of the 
company are being made only in accordance with authorizations of management and directors of the company; 
and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, 
or disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the 
policies or procedures may deteriorate. 

76 

 
 
 
 
/s/ Deloitte & Touche LLP 

Nashville, Tennessee 
September 26, 2023 

ITEM 9B.  OTHER INFORMATION 

During the fiscal quarter ended July 28, 2023, no director or officer of the Company adopted or terminated a “Rule 
10b5-1 trading arrangement” or a “non-Rule 10b5-1 trading arrangement” (in each case, as defined in Item 408 of 
Regulation S-K). 

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS  

None 

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this Item with respect to directors of  the Company is incorporated herein by this 
reference to the following sections of the 2023 Proxy Statement: “Board of Directors and Committees,” “Proposal 1: 
Election  of  Directors,”  “Certain  Relationships  and  Related  Transactions—Code  of  Ethics”  and,  if  applicable, 
“Delinquent Section 16(a) Reports.” The information required by this Item with respect to executive officers of the 
Company is set forth in Part I of this Annual Report on Form 10-K under the heading “Information About our Executive 
Officers.” 

The Company has adopted a Code of Business Conduct and Ethics that applies to all directors, officers and 
employees.  The Code of Business Conduct and Ethics is available on our website at www.crackerbarrel.com under 
the Investors – Corporate Governance section.  We intend to satisfy the disclosure requirements under the Exchange 
Act  regarding  amendment  to,  or  waiver  from  a  material  provision  of  our  Code  of  Business  Conduct  and  Ethics 
involving  our  principal  executive,  financial  or  accounting  officer  or  controller  by  posting  such  information  on  our 
website. 

The  Company  has  adopted  a  Statement  of  Policy  Regarding  Insider Trading  and  integrated  Special  Trading 
Procedures Policy that governs the purchase, sale, and/or other dispositions of the Company’s securities by directors, 
officers  and  employees  that  is  reasonably  designed  to  promote  compliance  with  insider  trading  laws,  rules  and 
regulations, and any listing standards applicable to the Company.  A copy of the Company’s Statement of Policy 
Regarding  Insider Trading and  integrated  Special  Trading  Procedures  Policy  is  filed  as  Exhibit  19  to  this  Annual 
Report on Form 10-K. 

ITEM 11.  EXECUTIVE COMPENSATION 

The information required by this Item is incorporated herein by this reference to the following sections of the 2023 

Proxy Statement: “Executive Compensation” and “Board of Directors and Committees—Compensation of Directors.”   
The  “Compensation  Committee  Report”  set  forth  in  the  section  of  the  2023  Proxy  Statement  entitled  “Executive 
Compensation” is deemed to be “furnished” and is not, and shall not be deemed to be, “filed” for purposes of Section 
18 of the Exchange Act. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 
STOCKHOLDER MATTERS 

The  information  required  by  this  Item  is  incorporated  herein  by  this  reference  to  the  sections  entitled  “Stock 
Ownership of Certain Beneficial Owners and Management” and “Equity Compensation Plan Information” in the 2023 
Proxy Statement. 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this Item is incorporated herein by this reference to the sections entitled "Certain 

Relationships and Related Transactions” and “Director Independence” in the 2023 Proxy Statement. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this Item is incorporated herein by this reference to the sections entitled “Fees Paid 
to Auditors” and “Audit Committee Report” in the 2023 Proxy Statement.  No other portion of the section of the 2023 
Proxy Statement entitled “Audit Committee Report” is, nor shall it be deemed to be, incorporated by reference into 
this Annual Report on Form 10-K.  Deloitte & Touche LLP (PCAOB ID No. 34) is our principal accountant. 

ITEM 15.  EXHIBITS, AND FINANCIAL STATEMENT SCHEDULES 

(a) 

List of documents filed as part of this report: 

PART IV 

1. 

2. 

3. 

All financial statements – see Item 8. 

All schedules have been omitted since they are either not required or not applicable, or 
the required information is included. 

The exhibits listed  in the accompanying Index to  Exhibits immediately  prior to the 
signature page to this Annual Report on Form 10-K. 

INDEX TO EXHIBITS 

Exhibit 

3(I), 4(a) 

Amended and Restated Charter of Cracker Barrel Old Country Store, Inc. (1) 

3(II), 4(b) 

Second Amended and Restated Bylaws of Cracker Barrel Old Country Store, Inc. (2) 

4(c) 

Rights Agreement, dated as of April 9, 2021, between Cracker Barrel Old Country Store, Inc. 
and American Stock Transfer & Trust Company, LLC, as rights agent (3) 

4(d), 10(a) 

Indenture, as of June 18, 2021, between Cracker Barrel Old Country Store, Inc., as issuer, 
and U.S. Bank National Association, as trustee (4) 

4(e) 

4(f) 

10(b) 

10(c) 

10(d) 

10(e) 

10(f) 

10(g) 

Form of 0.625% Convertible Senior Note due 2026 (5) 

Description of Capital Stock (6) 

Amended and Restated Credit Agreement, dated as of June 17, 2022, among Cracker Barrel 
Old Country Store, Inc., the Subsidiary Guarantors named therein, the Lenders party thereto, 
and Bank of America, N.A., as Administrative Agent and Collateral Agent (7) 

Cracker  Barrel  Old  Country  Store,  Inc.  Corporate  Policy—Severance  Benefits  Policy  (as 
amended to date)† (8) 

Cracker Barrel Old Country Store, Inc. 2010 Omnibus Stock and Incentive Plan† (9) 

Cracker Barrel Old Country Store, Inc. 2020 Omnibus Stock and Incentive Plan† (10) 

Cracker Barrel Old Country Store, Inc. Form of Performance-Based Stock Unit Award† (11) 

Cracker Barrel Old Country Store, Inc. Non-Qualified Savings Plan (as amended to date)† (12) 

78 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10(h) 

10(i) 

10(j) 

10(k) 

10(l) 

Cracker Barrel Old Country Store, Inc. Deferred Compensation Plan† (13) 

Amendment to Deferred Compensation Plan† (14) 

Cracker Barrel Old Country Store, Inc. Form of Restricted Stock Award Notice† (15)  

Form of Severance Agreement between Cracker Barrel Old Country Store, Inc., and certain 
of its named executive officers† (16) 

Form of Change of Control Agreement between Cracker Barrel Old Country Store, Inc., and 
certain of its named executive officers† (17) 

10(m) 

Agreement for Purchase and Sale of Real Property, dated May 28, 2020 (18) 

10(n) 

10(o) 

10(p) 

10(q) 

10(r) 

10(s) 

10(t) 

10(u) 

10(v) 

10(w) 

10(x) 

10(y) 

19 

21 

23 

31.1 

31.2 

First Amendment for Purchase and Sale of Real Property, dated July 29, 2020 (19) 

Amended and Restated Master Lease Agreement, dated as of August 4, 2020* (20) 

Master Lease Agreement, dated as of November 11, 2020* (21) 

First Amendment to Amended and Restated Master Lease Agreement, dated as of November 
11, 2020* (22) 

Form of Convertible Note Hedge Transactions Confirmation (23) 

Form of Warrant Transactions Confirmation (24) 

Nomination and Cooperation Agreement dated September 28, 2022, by and among Cracker 
Barrel Old Country Store, Inc. and the persons and entities listed on Schedule A thereto (25) 

Employment Agreement dated as July 17, 2023, between the Company and Julie Masino† 
*(26) 

Employment  Agreement dated  as of July 17, 2023,  between the Company and Sandra B. 
Cochran† (27) 

Form of Transitional Letter Agreement between the Company and certain executive officers 
of the Company† (28) 

Form  of  Consulting  Agreement  between  the  Company  and  certain  executives  of  the 
Company† (29) 

Supplemental  Severance  Agreement  dated  as  of  September  21,  2023,  between  the 
Company and Craig Pommells† (filed herewith) 

Insider Trading Policy (filed herewith) 

Subsidiaries of the Registrant (filed herewith) 

Consent  of  Independent  Registered  Public  Accounting  Firm  -  Deloitte  &  Touche  LLP  (filed 
herewith) 

Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32.1 

32.2 

97 

Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 (filed herewith) 

Cracker Barrel Old Country Store, Inc. Nasdaq Executive Compensation Recovery Policy (filed 
herewith) 

101.INS 

Inline XBRL Instance Document (the instance document does not appear in the Interactive Data 
File because its XBRL tags are embedded within the Inline XBRL document) 

101.SCH 

Inline XBRL Taxonomy Extension Schema  

101.CAL 

Inline XBRL Taxonomy Extension Calculation Linkbase  

101.LAB 

Inline XBRL Taxonomy Extension Label Linkbase  

101.PRE 

Inline XBRL Taxonomy Extension Presentation Linkbase  

101.DEF 

Inline XBRL Taxonomy Extension Definition Linkbase  

104 

(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

(7) 

(8) 

(9) 

(10) 

(11) 

(12) 

Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101) 

Incorporated by reference to Exhibit 3.1 to the Company's Current Report on Form 8-K filed under the Exchange 
Act on April 10, 2012 (Commission File No. 000-25225).   

Incorporated by reference to Exhibit 3.2 to the Company’s Quarterly Report on Form 10-Q filed under the Exchange 
Act on June 7, 2022. 

Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on April 9, 2021. 

Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on June 21, 2021. 

Incorporated by reference to Exhibit A to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed under the 
Exchange Act on June 21, 2021. 

Incorporated by reference to Exhibit 4(f) to the Company’s Annual Report on Form 10-K filed under the Exchange 
Act for the fiscal year ended July 30, 2021. 

Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on June 17, 2022. 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Quarterly  Report  on  Form  10-Q  filed  under  the 
Exchange Act for the quarterly period ended May 1, 2009 (Commission File No. 000-25225). 
Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on December 7, 2010 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on November 23, 2020 (Commission File No. 001-25225). 

Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on December 7, 2010 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10(aa)  to  the  Company’s  Annual  Report  on  Form  10-K  filed  under  the 
Exchange Act for the fiscal year ended July 29, 2011 (Commission File No. 000-25225). 

80 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(13) 

(14) 

(15) 

(16) 

(17) 

(18) 

(19) 

(20) 

(21) 

(22) 

(23) 

(24) 

(25) 

(26) 

(27) 

(28) 

(29) 

Incorporated  by  reference  to  Exhibit  10(bb)  to  the  Company’s  Annual  Report  on  Form  10-K  filed  under  the 
Exchange Act for the fiscal year ended July 29, 2011 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10(cc)  to  the  Company’s  Annual  Report  on  Form  10-K  filed  under  the 
Exchange Act for the fiscal year ended July 29, 2011 (Commission File No. 000-25225). 

Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on July 31, 2013 (Commission File No. 000-25225). 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Quarterly  Report  on  Form  10-Q  filed  under  the 
Exchange Act for the quarterly period ended April 27, 2018 (Commission File No. 001-25225). 

Incorporated  by  reference  to  Exhibit  10.2  to  the  Company’s  Quarterly  Report  on  Form  10-Q  filed  under  the 
Exchange Act for the quarterly period ended April 27, 2018 (Commission File No. 001-25225). 

Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on August 3, 2020. 

Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on August 3, 2020. 

Incorporated by reference to Exhibit 10.1 to the Company’s Amended Current Report on Form 8-K filed under the 
Exchange Act on August 5, 2020. 

Incorporated  by  reference  to  Exhibit  10.2  to  the  Company’s  Quarterly  Report  on  Form  10-Q  filed  under  the 
Exchange Act on December 3, 2020. 

Incorporated  by  reference  to  Exhibit  10.3  to  the  Company’s  Quarterly  Report  on  Form  10-Q  filed  under  the 
Exchange Act on December 3, 2020. 

Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed under the Exchange 
Act on June 21, 2021. 

Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed under the 
Exchange Act on June 21, 2021. 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on September 28, 2022. 

Incorporated  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on July 18, 2023. 

Incorporated  by  reference  to  Exhibit  10.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on July 18, 2023. 

Incorporated  by  reference  to  Exhibit  10.3  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on July 18, 2023. 

Incorporated  by  reference  to  Exhibit  10.4  to  the  Company’s  Current  Report  on  Form  8-K  filed  under  the 
Exchange Act on July 18, 2023. 

†Denotes management contract or compensatory plan, contract or arrangement. 
*Certain schedules and similar attachments have been omitted in reliance on Item 601(a)(5) of Regulation S-K.  The 
Company agrees to furnish supplementally a copy of any omitted schedule or exhibit to the SEC upon request. 

81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly  authorized  on  this  26th  day  of 
September, 2023. 

SIGNATURES 

  CRACKER BARREL OLD COUNTRY STORE, INC. 

By: 

/s/Sandra B. Cochran 
Sandra B. Cochran,  
President and Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 
following persons on behalf of the registrant in the capacities on this 26th day of September, 2023.  

Name 

Title 

/s/Sandra B. Cochran 
Sandra B. Cochran 

/s/Craig A. Pommells           
Craig A. Pommells 

/s/Thomas H. Barr 
Thomas H. Barr 

/s/Carl T. Berquist 
Carl T. Berquist 

/s/Jody L. Bilney 
Jody L. Bilney 

/s/Meg G. Crofton 
Meg G. Crofton 

/s/Gilbert R. Dávila 
Gilbert R. Dávila 

/s/William W. McCarten 
William W. McCarten 

/s/William W. Moreton 
William W. Moreton 

/s/Coleman H. Peterson 
Coleman H. Peterson 

/s/Gisel Ruiz 
Gisel Ruiz 

/s/Darryl Wade 
Darryl L. Wade 

/s/Andrea M. Weiss 
Andrea M. Weiss 

President, Chief Executive Officer and Director 

Senior Vice President, Chief Financial Officer and Principal Accounting Officer 

Director 

Director 

Director 

Director 

Director 

Director and Chairman of the Board 

Director 

Director 

Director 

Director 

Director 

82 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CRACKER BARREL OLD COUNTRY STORE, INC.
Corporate Information

Corporate Offices 
Cracker Barrel Old Country Store, Inc.
P.O. Box 787
305 Hartmann Drive
Lebanon, TN 37088-0787
Phone: 615-444-5533
crackerbarrel.com

Transfer Agent
Equiniti Trust Company
6201 15th Avenue
Brooklyn, NY 11219

Independent Registered Public Accounting Firm
Deloitte & Touche LLP
Nashville, Tennessee

Annual Meeting
The annual meeting of shareholders will be held at 
10:00 a.m. Thursday, November 16, 2023 via a live 
webcast, at www.cesonlineservices.com/cbrl23_vm. 
To participate, you must pre-register at
www.cesonlineservices.com/cbrl23_vm by 10:00 
a.m., Central Time, on November 15, 2023. 

Comparison of Five-Year Total Return
Among Cracker Barrel Old Country Store, Inc., S&P 400 
Restaurants Index, S&P Mid Cap Index, and S&P Small 
Cap Index. Assumes $100 invested on 8/03/18 and 
includes reinvestment of dividends. Copyright @ Standard 
and Poor’s, Inc.

Dividend Reinvestment and Direct Stock Purchase Plan
Although our company does not sponsor a dividend reinvestment or direct stock 
purchase plan, our transfer agent, Equiniti Trust Company, LLC (“Equiniti”), 
sponsors and administers such programs. You may call Equiniti at 800-937-
5449 to obtain enrollment forms.

10-K Report
A copy of the Cracker Barrel Old Country Store, Inc. Form 10-K Annual Report 
for Fiscal 2023, filed with the Securities and Exchange Commission, may be 
obtained without charge through our Internet website, located at 
crackerbarrel.com.

Unless specifically noted otherwise, references in this annual report to “CBRL,” 
“Cracker Barrel” or “The Company” refer to Cracker Barrel Old Country Store, 
Inc. and its subsidiaries; or its Cracker Barrel Old Country Store® concept.

“Cracker Barrel Old Country Store” name and logo, “Cracker Barrel”, “Pleasing 
People”, “CB Old Country Store”, and “Maple Street Biscuit Company” are 
trademarks of subsidiaries of Cracker Barrel Old Country Store, Inc.

©2023 CBOCS Properties, Inc

Corporate Officers

Sandra B. Cochran
President and Chief Executive Officer

Julie F. Masino
Chief Executive Officer - Elect

Laura A. Daily
Senior Vice President, Chief Merchant and Retail 
Supply Chain

Bruce A. Hoffmeister
Senior Vice President, Chief Information Officer 

Craig A. Pommells
Senior Vice President, Chief Financial Officer 

Donna L. Roberts
Senior Vice President, Chief Human Resources Officer

Cammie E. Spillyards-Schaefer
Senior Vice President, Operations

Jim M. Spurgin
Senior Vice President, Chief Restaurant Supply Chain 
Officer

Richard M. Wolfson
Senior Vice President, General Counsel and Corporate 
Secretary

Barbara K. Brown
Regional Vice President, Restaurant Operations

Jennifer M. Lankford
Vice President, Deputy General Counsel

Arthur T. Bushman
Vice President, Financial Planning and Analysis

Michael B. Liedberg
Vice President, Operations Systems and Support

Dottie F. Cervenka
Regional Vice President, Retail Operations

John S. Melton
Vice President, Digital

Derrick L. Collins
Regional Vice President, Retail Operations

Sherri L. Moore
Regional Vice President, Restaurant Operations

Heather A. Gammon
Vice President, Demand Planning

Scott A. Gardner
Vice President, Distribution and Logistics

Christie A. Hale
Vice President, Internal Audit

Lana R. Handle
Vice President, Corporate Controller

Joanne M. Hayes
Vice President, Merchandising

Douglas R. Hisel
Vice President, Field Operations 

Julia C. Perry
Vice President, Marketing Communications

Ben Sapp
Vice President, Operations Services

Jeffrey J. Sigel
Vice President, Strategy and Business Intelligence

Marci E. Sigmund
Vice President, Talent Acquisition

Andrew D. Simpson
Regional Vice President, Restaurant Operations

Mark A. Trabucchi
Regional Vice President, Restaurant Operations

Andress R. Urteaga
Regional Vice President, Restaurant Operations

Daniel S. Agerton
Regional Vice President, Restaurant Operations

Jonathan W. Hussey
Vice President, Sales and Performance

Amy S. Barnett
Vice President, Loyalty and Digital Experience

Ashley V. Berland
Vice President, Strategic Sourcing

William C. Blondheim
Regional Vice President, Restaurant Operations

Gabrielle T. Ivey
Vice President, Organizational Learning, Development 
and Diversity

Kaleb Johannes
Vice President, Investor Relations and Transformation 
Management

Kevin K. Wales
Vice President, Application Development and Enterprise 
Architecture

Michelle D. Wilson
Lead Regional Vice President, Retail Operations

Thomas Yun 
Vice President, Culinary

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