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Creo Medical Limited

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FY2020 Annual Report · Creo Medical Limited
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Anything is possible
with the right approach

Annual Report & 
Accounts

2020

 
 
 
 
 
 
 
 
Our mission

Creo’s mission is to improve patient 
outcomes by applying advanced 
energy to the emerging field of  
surgical endoscopy.
We aim to fulfil our mission through the development and 
commercialisation of novel, minimally invasive, electrosurgical 
devices, delivered through Creo’s CROMA Advanced Energy 
Platform, powered by our Kamaptive Technology.

 Read more on page 16

Strategic Report
Our achievements 

At a glance 

Creo timeline 

Chairman’s statement 

Chief Executive’s review 

Our business model 

Our markets and applications 

Our strategies 

Chief Technology Officer’s review 

Our technology 

1

2

4

6

8

10

12

16

18

22

Product marketing 

Strategy in action: Build  

Strategy in action: Buy  

Strategy in action: Partner 

Environmental, social and governance 
report 

Directors’ Section 172 statement 

Financial review 

Principal risks and uncertainties 

26

32

34

36

38

44

48

50

Our achievements

OpeRaTiONal HiGHliGHTS

FiNaNCial HiGHliGHTS

A transformational year:

 „ The acquisitions of Albyn Medical and Boucart 

Medical during 2020 provide Creo with a direct sales 
presence in key European markets to facilitate the 
roll-out of Creo’s CE marked advanced energy devices, 
strengthening Creo’s commercial team

 „ Increased ESG focus with a strong COVID-19 

response throughout our communities

Significant organic growth:

 „ The appointment of David Woods as Chief Commercial 
Officer in August 2020, bringing a wealth of knowledge 
and experience to the business

 „ The recruitment of a direct sales team in the uSA  
and APAC providing greater access to these  
important markets

 „ Ten-fold increase in the commercial, marketing  

and distribution resource

 „ Direct presence across five European countries,  
four regions of the uSA and a centralised hub  
in the Asia Pacific region

 „ Increase in headcount from 91 employees in 2019 to 
217, from both organic growth and as a result of 
acquisitions

 „ Commercialisation agreement with the Department of 
Health and Social Care signed, providing preferential 
pricing to nHS hospitals for a limited period

Continued product and regulatory 
progress through:

 „ CE marking an additional five devices
 „ uS Food and Drug Administration (FDA) 510(k) 

clearance for SlypSeal, Creo’s haemostasis device

 „ FDA 510(k) clearance for MicroBlate Fine
 „ Post period FDA 510(k) clearance for  

MicroBlate Flex

 „ The first clinical use of MicroBlate Fine in a successful 

pancreatic tumour ablation

 „ Strengthened IP portfolio, with 247 granted patents 

and 763 pending applications

Revenue increasing  
to over

£9.4m

(2019: £0.01m)1

Operating loss

£23.5m

(2019: £18.9m)4

underlying operating 
loss

£18.0m

(2019: £14.0m)5

net assets

£62.8m

(2019: £82.7m)

Cash and cash 
equivalents

£45.1m

(2019: £81.0m)2

R&D expenditure

£10.2m

(2019: £8.1m)3

Gross Margin

42.8%

1  Ahead of management expectations.
2  At 31 December 2020, in line with management expectations when taking 

into account M&A activity throughout the year.

3  To expand the portfolio of products.
4 

5 

Including £0.7m share-based payments, in line with management 
expectations.
In line with the anticipated spend profile, mitigated by increased 
commercial activities and revenue derived from the acquisition of Albyn 
Medical and Boucart Medical. Further details of which are set out on  
page 48.

Corporate Governance
Board of Directors 

Directors’ report  

Directors’ responsibilities  

Corporate governance report  

Directors’ remuneration report (unaudited) 

58

60

62

63

69

Financial Statements
Independent auditor’s report 

Consolidated statement of profit  
and loss and other comprehensive income 

Consolidated statement of financial position 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

notes to the financial statements 

Parent Company statement of financial position 

Parent Company statement of changes in equity 

Parent Company note to the financial statements 

76

82

83

84

85

86

113

114

115

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

1

Strategic ReportGovernanceFinancial StatementsAt a glance

improving patient outcomes

Our portfolio has expanded during 2020 to include Creo’s range of advanced 
energy endoscopic devices plus Albyn Medical’s innovative products for 
Gastroenterology, Urology/Gynaecology and Hygiene.

Creo Medical

Powered by 
Kamaptive 
Technology

Each of Creo’s 
devices are enabled 
by our CROMA 
Advanced Energy 
Platform, powered 
by our Kamaptive 
Technology.

Speedboat Technology 
Range of unique bipolar radiofrequency blades 
with integrated microwave coagulation, which 
includes the first device launched by Creo, 
Speedboat Inject.

MicroBlate Technology 
Tissue ablation devices including MicroBlate 
Fine and MicroBlate Flex.

SpydrBlade Technology
Tissue resection devices combining 
Speedboat resection capability with  
precise microwave coagulation. 

SlypSeal Technology
Haemostasis devices leveraging Creo’s  
unique ‘non-stick’ haemostasis technology. 

 See pages 12 to 15 for more details on our markets and applications.

ALBYN MEDICAL
Albyn Medical specialises in the manufacture and supply of systems and consumables for the 
Gastroenterology, urology/Gynaecology, and Hygiene & Cross-contamination markets. Albyn 
Medical’s product range covers diagnostic, therapeutic and hygiene/cross-contamination control. 
Its own brand of GI products includes a range of biopsy forceps, snares, catheters, tubes and 
valves, as well as distributing a wide range of diagnostic and therapeutic endoscopy devices. 
Albyn Medical also has a range of endoscope cleaning, sterilisation, and storage products,  
as well as endoscopic accessories.

Gastroenterology 
products

Urology/
Gynaecological  
products

Hygiene & Cross-
contamination 
products

2

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Strategic Report

Governance

Financial Statements

Global map
Our expanding international footprint

Creo Medical Group

Distributors*

10

Offices

8

Direct 
Countries

Over 
4,600

Hospital, Doctor & 
Clinic Customers

217

People

11 USA

202 EMEA

4 APAC

16

Indirect
Countries 

EMEA &  
APAC focus

AMERICAS
uS HQ with Direct Sales in various locations

EMEA
Direct Sales in uK, Germany, Spain, France, 
Belgium, luxembourg

Distribution Partners under direct 
management in Italy, Holland, Switzerland, 
Turkey & South Africa

APAC
Distribution Partners under direct 
management in India, Taiwan, Vietnam, Hong 
Kong, Japan, Thailand, Australia, new Zealand, 
South Korea, Malaysia, Sri lanka

* 

Signed or in advanced negotiation.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

3

Strategic ReportGovernanceFinancial StatementsCreo timeline

December 
2016

Creo Medical is admitted 
to the AIM market of the 
london Stock Exchange 
with £20m raised 
through share placings

March 
2017

CE Mark gained for 
Speedboat Inject and 
Creo’s CROMA 
Advanced Energy 
Platform

June  
2017

First patient treated with 
Speedboat Inject

August 
2017

FDA clearance gained 
for Speedboat Inject  
and CROMA Advanced 
Energy Platform

Our journey to 
commercialisation

Since our admission to the London Stock 
Exchange in 2016, we have made steady 
progress toward bringing our technology  
to market and into clinical use.

4

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
July 
2018

£48.5m raised through 
share placings to 
accelerate 
commercialisation

June  
2019

First commercial order 
for Speedboat Inject

December 
2019

£51.9m raised through 
share placings to 
accelerate uS 
programme, develop 
R&D and undertake M&A

June  
2020

CE Mark for five  
new devices

May  
2020

Commercialisation 
agreement with nHS 
gives uK hospitals access 
to devices at preferential 
rates

March 
2020

FDA clearance gained 
for SlypSeal Flex

July  
2020

Acquisition of Albyn 
Medical

November 
2020

Acquisition of Boucart 
Medical

November 
2020

FDA clearance for 
MicroBlate Fine

December 
2020

First clinical use of 
MicroBlate Fine

January 
2021

FDA clearance for 
MicroBlate Flex

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

5

Strategic ReportGovernanceFinancial StatementsChairman’s statement

an extraordinary year 
for Creo Medical

“Refocusing our resources has allowed us to  
build an international commercial platform.”

Charles Spicer
Chairman

Overview 
As for many businesses, families and individuals across the 
globe, 2020 was an extraordinary year for Creo. The Board 
is full of admiration for how effectively our senior 
management team and staff rose to the challenges 
presented by COVID-19 and navigated the Company 
through the year, achieving significant regulatory and 
commercial progress. 

While the excitement around the clinical results being 
achieved remains high in each of our key markets, as 
expected, the various lockdowns and other national and 
international restrictions, impacted the ability for Creo’s 
products to be commercially adopted. The senior 
management team wisely refocused resources to build an 
international commercial platform and, in parallel with our 
R&D and engineering teams, continued to develop our 
technology and intellectual property faster and further than 
planned. Consequently, we achieved better than expected 
progress in developing new products, filing intellectual 
property, and have secured regulatory clearances in Europe 
and the uSA.

In July, we announced the transformational acquisition of 
Albyn Medical, the first and largest of the two acquisitions 
executed during the period. Completing cross-border 
acquisitions of businesses based in Europe against the 

headwinds of both COVID-19 and Brexit presented a set of 
challenges which the Executive Directors and wider team 
rose admirably to. In november, we also acquired Boucart 
Medical to further strengthen Albyn’s European platform. 
We welcome both the Albyn and Boucart teams into the 
Group and thank them for their hard work and flexibility in 
integrating the businesses so quickly. Albyn exceeded our 
expectations in its first five months as part of the Group and 
the Directors are very positive about its ongoing 
contribution to the enlarged business. 

Management and staff 
In 2020, Creo’s executive team and staff have continued to 
evolve and expand and this positions us very favourably for 
the years ahead. David Woods was appointed Chief 
Commercial Officer in August and has quickly recruited an 
experienced international team to support him in the uS 
and APAC. David was, of course, already part of the Creo 
family, having served as a non-Executive Director of the 
Group since the IPO. He now takes on a vital executive role 
in building out our global commercial platform and we are 
very pleased to welcome him and his new colleagues onto 
the executive team. 

Central to the seamless integration into Creo of Albyn has 
been the addition of its CEO luis Collantes to the Group’s 
senior management team. Supported by his team, luis has 
made an immediate and positive contribution to Creo so we 
are similarly delighted to welcome them into the Group. 

last year we reported that our staff had trebled since the 
IPO and with two acquisitions, by the end of the 2020, the 
Group employed 217 staff based in eight countries; this 
represents a roughly eightfold increase in our overall 
headcount since our admission to AIM in 2016. The Creo 
team now includes first class talent from a wide range of 
nationalities, technical skill sets and professional 
backgrounds. The Board would like to express its thanks 
and admiration for all they have achieved during this year 
and the energy, good humour, and resourcefulness with 
which they have addressed the added challenges 
presented by the pandemic.

6

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

2Acquisitions

217Staff

11Staff recruited in 

the uS

Shareholders 
Creo has a supportive shareholder base of which we are 
highly appreciative. With their support, and having 
completed our equity raise in December 2019, we entered 
2020 with a strong balance sheet. This gave us a solid 
platform on which to grow during what proved, for everyone, 
a turbulent year. We continue to maintain frequent 
communications with our shareholders and remain very 
grateful for their enthusiasm, support and understanding.

ESG
This year, in line with evolving best practice, for the first 
time we include an ESG report on pages 38 to 43, which we 
hope shareholders will find informative especially around 
the shared response to the pandemic. Creo has always 
recognised its wider responsibilities and has prioritised the 
communities it serves, most obviously our patients and their 
families, the clinicians that treat and care for them, but also 
our staff and their families and the local communities in 
which we employ them.

Outlook
Against the backdrop of the pandemic we made impressive 
progress in 2020 targeting internal development and 
expansion to provide strong foundations upon which to 
build in the future. We have a solid book of clinicians waiting 
to be trained and are strongly placed to support healthcare 
systems clearing patient screening and treatment backlogs 
built up through the pandemic. This, combined with the 
commercial progress we expect to make with our expanded 
core portfolio as restrictions on hospital access ease, give 
us confidence for 2021 and beyond and so we remain 
excited by what the future holds for Creo and  
its shareholders. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

7

Strategic ReportGovernanceFinancial StatementsChief Executive’s review

a transformational year

“Focus on what you can achieve,  
and not on what you can’t achieve.”

Craig Gulliford
Chief Executive Officer

I am proud of the progress we have made in delivering 
against our strategy during 2020. coVId-19 caused a huge 
upheaval in our industry, demanding that clinical resource 
be reassigned to assist on the front line. At the start of the 
pandemic I asked the creo team to “focus on what you can 
achieve, and not on what you can’t achieve”. I believe that they 
did just that and, in doing so, it has enabled creo to take great 
strides forward so I thank each and every colleague for 
playing their part in our achievements during the year. 

Having started the year with only one ce marked device we 
have successfully cleared five additional advanced energy 
devices through the ce mark process and gained FdA 501(k) 
clearance for three devices. Furthermore, we have completed 
two transformational acquisitions which are delivering 
meaningful revenue to the business and we have exceeded 
our objectives in expanding our sales team globally.

like all businesses we have been impacted by coVId-19, 
but we are resourceful and have used the period to adapt 
and grow. We rapidly adjusted our day-to-day operations to 
ensure employee safety, supporting our community by being 
able to source ventilators for nHs hospitals, donating bikes 
for medical staff and acquiring 3d printers to allow creo 
employees to manufacture ppe from home, in local schools 
and in small businesses. our esG report on pages 38 to 43 
provides more detail on creo’s coVId-19 response.

We have organically grown our commercial team in 2020. 
david Woods, previously a non-executive director of creo 
and former president and ceo of pentAX Americas, joined 
creo full-time as chief commercial officer. since joining the 
executive team, david has built an experienced team in the 
us and ApAc providing the company with greater access to 
these important markets. this additional strength, together 
with the acquisitions of Albyn Medical and Boucart Medical, 
have resulted in a tenfold increase in creo’s commercial, 

marketing and distribution resource so, importantly, we now 
have an established commercial and distribution platform to 
accelerate our growth.

Building momentum
We have made strong progress against our build, buy and 
partner strategy. pages 16 and 32 to 37 provide more detail 
on this strategy.

Build
We have significantly strengthened our product portfolio 
during the year having ce marked five new devices across 
our four technology platforms: speedboat, slypseal, 
spydrBlade and MicroBlate. despite the disruption caused 
by coVId-19, we were also pleased to also receive FdA 
510(k) clearance for slypseal Flex and MicroBlate Fine. After 
the year end, MicroBlate Flex was our fourth product to 
receive FdA 510(k) clearance.

We have continued to receive commercial orders for 
speedboat Inject from the uK, us, south Africa and 
Australia where the initial focus is on establishing clinical 
education centres. 

perhaps even more satisfying for the whole team was the 
first clinical use of MicroBlate Fine to successfully treat a 
number of patients with pancreatic tumours in early 
december 2020, with no adverse events reported to date.

Buy
the acquisition of Albyn Medical in July 2020 brought  
breadth and depth to creo within europe, accelerating our 
commercial progress there. Albyn is a european specialist in 
the supply and manufacture of Gastroenterology, urology 
and endoscopy products to healthcare providers in spain, 
France, Germany and the uK. With a well established sales  
and marketing team, this acquisition gives us an enhanced 
commercial and distribution platform, providing a direct 
route to market for our products. Albyn’s product range is 
highly complementary to creo’s and also brings with it the 
opportunity to broaden into the pulmonary and urology 
markets. on pages 34 to 35 of this report, luis collantes, 
ceo of Albyn Medical, explains more about Albyn. We were 
delighted to welcome luis to creo’s senior management 
team and the enlarged Group is already benefitting from his 
significant experience and market expertise.

In november 2020, we further enhanced our european 
commercial platform and direct european coverage through 
the acquisition of Boucart Medical, the largest independent 
supplier of gastrointestinal (GI) endoscopy consumables in 
Belgium and luxembourg. 

8

Creo MediCal Group pl C  AnnuAl Repo Rt And Accounts 2020

Craig Gulliford 
meeting with the 
Welsh Secretary 
Simon Hart in July 
2020 to discuss 
Creo’s technology, 
the suite of advanced 
energy devices and 
Creo’s potential to 
improve lives.

appropriately to the pandemic whilst continuing to deliver 
against Creo’s goals and objectives. 

Within this Annual Report we have set out examples of how 
Creo played its part in the COVID-19 response, not just 
within Creo but with the wider community. I am extremely 
proud of the response that we have been able to coordinate. 

Whilst we have had cases of COVID-19 within the team, we 
have been lucky to have no fatalities. This being said, I am 
aware that within our network of friends, family and business 
associates there are those who have suffered; our thoughts 
remain with them.

Looking forward
2020 has been a transformational year for the Company.  
The reduction in elective surgery and redeployment 
of medical staff in response to COVID-19 has inevitably 
delayed Creo’s short-term commercialisation activities. 
However the significant backlog in surgery and procedures 
that have resulted as a consequence of the pandemic will 
require faster, more efficient healthcare solutions and the 
solutions available through Creo’s technology and devices have 
never been more relevant than now.

The steps we have taken this year to gain regulatory 
clearances for our devices and build our global commercial 
and distribution platform means we are ready for the next 
phase of our growth and to play our part in improving 
timeframes and outcomes for patients. In 2021 we will 
expect to see a wider adoption of our devices and begin 
developing broader commercial opportunities for our 
Kamaptive Technology.

Though the evolution of Creo since IPO has been exceptional 
our mission remains the same: to improve patient outcomes. 
We are extremely well positioned to be the next-generation 
solution in minimally invasive surgery and, whilst our current 
focus is on GI therapeutic endoscopy, looking forward we see 
significant further opportunities in other surgical disciplines/
specialities and then beyond into diagnostics.

Partner
As we look forward to 2021, we are focused on delivering 
clinical outcomes for all of our current devices. In addition, 
we see further opportunities to exploit the potential of 
Kamaptive, the advanced energy technology that powers 
our devices, in the adjacent fields of laparoscopic and 
robotic assisted surgery. We intend to address these 
markets through building partnerships and, where 
appropriate, licensing our Kamaptive Technology for use 
with third-party solutions.

The journey to commercialisation
The delivery of our first significant revenues marked a further 
milestone on our journey to commercialisation. Whilst the  
£9 million of revenue generated in 2020 was largely from our 
recent acquisitions, the expansion of our global commercial 
team and imminent product launches, puts us in a strong 
position to build on this and enhance the value of the 
businesses that we have acquired. 

People
In addition to David Woods and luis Collantes joining our 
senior management team, we welcomed 95 new employees 
into the Creo family through the Albyn and Boucart 
acquisitions. Combined with the organic growth in our 
engineering talent, the Company exited the year with 217 
employees strong. Maintaining and nurturing our culture across 
this fast-growing organisation has been a priority, along  
with careful integration of the newly acquired businesses.

Against the backdrop of an uncertain world, the 
commitment and dedication of all our staff has been 
impressive. I would like to thank them all for the resilience 
and pragmatism they have shown in tackling the challenges 
COVID-19 has presented.

COVID-19 reflection
It would be remiss of me to not take a moment to reflect on 
COVID-19 and the impact it has had on us all. Creo started 
2020 with a strong balance sheet having closed a funding 
round at the end of December 2019 and looking forward to 
the challenges that lay ahead. little did any of us realise that 
we would be facing a global pandemic on a scale not seen 
for over a century. 

In line with uK Government guidance, in March 2020 I 
instructed the Creo team to work from home where possible 
and to stay safe. The resilience that we have built into the 
Creo team proved invaluable, with everyone pulling their 
weight and more, to ensure that the business could respond 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

9

Strategic ReportGovernanceFinancial StatementsOur business model
Our business model

Resilient and scalable

We have established a resilient and scalable model 
that combines the strengths of our pioneering 
products with the reach of our commercial teams  
for the benefit of our stakeholders.

This overall model is underpinned by our Build, Buy, Partner strategy which,  
in turn, supports our three pillars: to convert projects into products, to convert 
trainees into users and to convert production into manufacturing.

WE USE OUR KEY 
STRENGTHS

 „ Advanced energy expertise

Read more on page 20

 „ Large and growing 

addressable markets

Read more on page 12

 „ Experienced team, 

significantly strengthened 
during 2020

Read more on page 28

 „ Sector-leading expertise and 

extensive IP portfolio

Read more on page 23

 „ Strong balance sheet with 
committed long-term 
investors, including key 
members of our team

Read more on page 83

10

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

TO GENERATE  
VALUE BY

 „ Developing leading-edge 

technology

 „ Applying this to create our  

own products

TO CREATE VALUE FOR  
OUR STAKEHOLDERS

 „ Patients

Improved outcomes, including lower 
risk of remote burns and thermal 
damage to adjacent tissue, faster 
recovery and less time in hospital

 „ Distributing our products 

 „ Physicians

worldwide through our own 
sales force, the Albyn Medical 
and Boucart Medical sales 
channels in our key European 
Markets and through the careful 
selection and management of 
third-party distributors

 „ Licensing our Kamaptive 

Technology to carefully selected 
partners

 „ Pragmatic manufacturing model, 
manufacturing small quantities 
in-house initially and 
outsourcing to scale up

Peace of mind from simple and 
adaptive products that provide 
predictable tissue effects and  
save time

 „ Healthcare providers

Improved outcomes and lower costs 
resulting from the use of endoscopy 
suites rather than operating theatres 
(and endoscopists rather than 
surgeons) and reduced need for 
hospital stays for patients

 „ Investors

Attractive growth prospects

 „ Employees

Dynamic, creative and 
entrepreneurial culture, with exciting 
opportunities for development

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

11

Strategic ReportGovernanceFinancial StatementsOur markets and applications

Market opportunities

Our solutions enable transformational 
procedures that blur the lines between surgery 
and endoscopy, aiming to address unmet needs 
in large and growing applications to improve 
patient outcomes and reduce healthcare costs.

Electrosurgery
Electrosurgery is the application of electrical current to cut, 
dissect, coagulate and ablate biological tissue. Its ability to 
make precise cuts with limited blood loss drove adoption as 
an alternative to surgery using standard scalpels and 
knives. Electrosurgical devices were first commercialised in 
the 1920s for use in open surgical applications. Over time, 
advancing technology enabled less invasive procedures 
with laparoscopy (i.e. keyhole surgery), a field where today 
there are a considerable number of devices. Progression to 
even less invasive procedures with endoscopy has been 
slow due to lack of innovation, resulting in comparably few 
surgical tools available for therapeutic endoscopy or 
endoscopic surgery.

Why minimally invasive surgery?
Minimally invasive procedures are typically less costly than 
surgery with faster recovery due to the inherent nature of 
the procedure with smaller incisions. laparoscopy is 
performed through a few small incisions rather than a single 
large incision. laparoscopic surgical procedures are 
versatile as multiple instruments can be placed at the 
surgical site through multiple bore insertion tubes with 
short lengths, allowing fast insertion and removal of 
instruments. Endoscopy is even less invasive and is 
effective with screening and diagnostic instruments that 
allow physicians to visualise the internal structures of 
organs such as the gastrointestinal tract, lungs and bladder 
via naturally occurring orifices. However, as a diagnostic 
tool, endoscopes are not equipped to perform most surgical 
interventions and limited tools are available. 

Innovation and technology advancement within endoscopy 
has been a challenge due to size restrictions. An endoscope 
diameter is limited by the size of the entry orifice. For 
example, a colonoscope will typically be 12mm in diameter, 
while an orally inserted gastroscope will typically be 10mm 
diameter. Within these confines, the endoscope must carry 
a video camera lens, light source, air/water/suction channel 
and guide wires to control the insertion. That leaves 
between 2-4mm in an endoscope for a working channel, 
which could be greater than 1m in length, where 
instruments can be administered. Within these restrictions 
technology available in open surgery and laparoscopy has 
not transitioned to endoscopy. With the limited options 
currently available, while a patient can be diagnosed 
endoscopically, most interventions still require a minimally 
invasive surgical procedure at best, or open surgery  
at worst.

Endoscopy has been a rapidly expanding practice due to 
the advent of colorectal cancer screening in most 
healthcare systems. This has driven growth in equipment 
and devices to enhance the ability to screen, detect and 
treat early-stage and pre-cancerous lesions in the GI tract.

Reducing mortality rates of cancers
Advanced therapeutic endoscopy, with its access in  
the gastrointestinal tract and the ability to cut, dissect, 
coagulate and ablate, has the potential to reduce the 
mortality rates of some of the leading causes of death, and 
to treat diseases and disorders with less invasive 
alternatives.

 „ Cancer is the second leading cause of death globally 
with one in six deaths due to cancer. Gastrointestinal 
and lung cancers account for greater than 50% of  
all cancer deaths2.

 „ Current mortality rates from upper GI bleeding are up to 

15%1 with rebleeding up to 15%10.

 „ Endoscopy procedures can be performed in outpatient 
clinics preventing long hospital stays and provide an 
alternative to patients that cannot or will not  
undergo surgery.

Despite the rise in incidence rates due to increases in 
underlying causes and through increased screening, 
endoscopists do not have the advanced therapeutic ‘tools’ 
to work with due to the lack of innovation. At the start of 
Creo’s journey, our Horizon Group of Key Opinion leaders 
quantified 76 specific unmet or underserved clinical needs 
in the GI where advanced energy could be applied.

Advanced therapeutic endoscopy as an alternative for 
treating tumours can potentially reduce cost and improve 
patient outcomes and quality of life compared to other more 
invasive surgical procedures. Examples include:

 „ Endoscopic resection of colorectal and upper GI 

tumours; 

 „ Endoscopic ultrasound with fine needle ablation for liver, 
pancreas and kidney treatment, to manage tumours and 
potentially extend or improve the quality of life where 
limited surgical intervention options exist; and

 „ Bronchoscopy, where demand for new therapies and 
growth is driven by screening for lung cancer and no 
endoscopic treatment exists.

12

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Reducing mortality rates of cancers14

Number of new cases in 2020, both sexes, all ages

Number of deaths in 2020, both sexes, all ages

12.5%

12.2%

10.7%

7.8%

5.0%

6.0%

Approximately: 17.8 million cases

39.1%

3.3%

3.3%

Breast:
2.2 million

Lung:
2.2 million

Colorectum: 
1.9 million

Prostate: 
1.4 million

Stomach: 
1 million

Liver: 
0.9 million

Cervix uteri: 
0.6 million

Oesophagus: 
0.6 million

Other cancers: 
7 million

35.3%

6.9%

18.2%

9.5%

3.8%

5.5%

7.8%

4.7%

8.4%

Approximately: 9.3 million deaths

Breast:
0.6 million

Lung:
1.7 million

Colorectum: 
0.9 million

Prostate: 
0.3 million

Stomach: 
0.7 million

Liver: 
0.8 million

Pancreas: 
0.4 million

Oesophagus: 
0.5 million

Other cancers: 
3.4 million

Lower GI 
Cancer 
(Colorectal) 

 „ Obesity, sedentary lifestyles, poor diet and ageing 

populations are key drivers.

 „ Increasing screening programmes resulting in earlier 

 „ Advanced therapeutic endoscopy allows procedures  
to be performed in outpatient clinics and the risk of 
complications and mortality are also reduced. 

detection, and improvements in treatment (including at 
pre-cancerous stages) are reducing incidence and mortality, 
particularly in developed countries3. In the field of colorectal 
cancer, 28m screening colonoscopies are performed in the 
uS and Europe per annum, of which 5.5m identify a lesion 
requiring treatment11.

 „ Endoscopic solutions vary in effectiveness and risk.

 „ Creo’s Speedboat technology has been developed  

to address the needs in lower GI procedures. 

See page 24 for more details.

Upper GI 
Cancers
(Stomach, 
Oesophagus)

 „ upper GI cancers have the highest incidence rates in Asia.
 „ Historically, these cancers have had high mortality rates due 

to late diagnosis.

 „ Many countries have now adopted screening programmes, 

allowing for earlier detection of these cancers.

 „ Creo’s Speedboat and SpydrBlade technologies have 
been developed to address certain needs in upper GI 
procedures, such as Peroral Endoscopic Myotomy 
(POEM) procedures.

 „ With the advent of new devices and techniques, many of 

See page 24 for more details.

these upper GI cancers can now be removed endoscopically.

Hepatobiliary 
Cancers
(liver, Pancreas, 
Gall Bladder, Bile 
Ducts)

 „ The highest mortality rate due to late diagnosis. liver at 85% 

 „ Therapeutic Endoscopy using an Endoscopic  

and Pancreas at 91% at five years.

 „ Most cancers inoperable due to late-stage diagnosis 

(Pancreas <20% operable).

 „ liver cancer is increasing due to poor lifestyle and Hepatitis B 

ultrasound Scan combined with Creo’s MicroBlate Fine 
device could provide an alternative way to ablate soft 
tissue tumours and treat patients for whom there may  
be limited options for surgical intervention. 

and C viruses.

 „ Endoscopic solutions provide minimally invasive access, 
however technological innovation has been limited.

 „ Creo’s MicroBlate Fine device is intended to navigate  
the GI tract to access adjacent organs using a fine  
gauge needle antenna, managing tumours and 
extending patient survival. 

See page 25 for more details.

Lung Cancer

 „ 75% diagnosed at later stages4. no nationwide population-

 „ Therapeutic bronchoscopy allows treatment of 

based screening programmes.

 „ Surgery is currently the primary treatment and is very invasive 
and costly leaving radiotherapy and chemotherapy as the 
only alternative treatment option, with a 17% five-year  
survival rate16. 

 „ 2.2m global cases of lung cancer each year14, of which 85% of 

patients are inoperable15.

pre-cancerous nodules in the lung as a first-line option, 
as well as treatment of patients not eligible for surgery.

 „ lung cancer is not yet routinely screened for, however 
recent consolidation in the sector indicates investment 
and improvements in diagnostic accuracy.

 „ Population-based screening will become a part of life  
in the near future, resulting in earlier stage disease 
diagnosis.

 „ Diagnosis requires less invasive and more precise  

treatment options.

 „ These requirements ideally suit the key features of  
Creo’s CROMA Advanced Energy Platform and 
MicroBlate Flex device.

See page 25 for more details.

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Strategic ReportGovernanceFinancial StatementsOur markets and applications continued

Gastrointestinal bleeding
Gastrointestinal bleeding is a common medical emergency 
worldwide, typically a symptom of an underlying disease. 
These bleeds often require endoscopic guided intervention, 
and unfortunately rebleeding post treatment continues to 
be an issue8. upper gastrointestinal bleeding, involving 
bleeding in the oesophagus, stomach or duodenum, can be 
especially problematic, with a mortality rate ranging from 
2–10%8. Currently, gastrointestinal bleeds are managed 
through thermal energy, mechanical ligation devices, or a 
topical spray used to coagulate the bleed.

Opportunities for Creo
In terms of specific applications, the GI endoscopy market, 
which has seen limited innovation in recent years, is our key 
target market. With a growing volume of interventional 
techniques, it has an addressable market of $3-4bn, and 
estimated annual average growth of 4-6%6,7. For example, in 
the field of colorectal cancer, 28m screening colonoscopies 
are performed in the uS and Europe per annum, of which 
5.5m identify a lesion requiring treatment11. There are moves 
to reduce the screening age in the uK and uS, for example, 
as incidence has grown among a younger demographic.

 „ upper gastrointestinal bleeding (uGIB), accounts for 
approximately 300,000 admissions yearly, for a total 
expenditure of $2.5bn annually in the united States9.

 „ Risk of rebleeding occurs in 10–20% of patients, 
resulting in a second endoscopic treatment10.

 „ Currently, the major markets in the Americas, Europe 
and Asia spend in excess of $560m on haemostasis 
devices to manage gastrointestinal bleeding11.

Creo’s SlypSeal Technology has been designed to provide 
an alternative solution to address this market, leveraging 
our non-stick haemostasis technology.
 „ See page 25 for more details.

With Creo’s current technology we can focus on other 
disorders within the GI tract where the ability to cut and 
coagulate are critical to the procedure, such as Achalasia,  
a rare disorder in the oesophagus where currently a 
minimally invasive alternative is limited and new, expected 
reimbursement in the uS will help drive utilisation over more 
invasive procedures. As utilisation increases, opportunities 
will arise that will leverage the advantages of our technology 
where previous technology was not practical.

longer-term opportunities where our technology can be 
utilised include:

 „ Expanding into other clinical areas and specialities 

where endoscopy is prevalent, such as:
 — urology, Gynaecology, EnT, neurology,  

and Orthopaedics.

 „ Expanding our toolkit beyond endoscopy where 
resection, coagulation and ablation are key:
 — Percutaneous solutions to expand where endoscopy 

is not possible such as peripheral lung lesions.
 — laparoscopy applications, with an estimated 

addressable market of $3bn12.

 — Surgical Robotics where advanced energy tools are 

very limited.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Why do we believe in the market opportunity?
There is a precedent: similar paradigm shifts have previously 
taken place in other fields of medicine. The transition from 
open surgery to laparoscopic surgery from the early 1990s is 
the obvious example. In recent years, advances in single-
port laparoscopy, robotic surgery, natural orifice transluminal 
endoscopic surgery and flexible endoluminal endoscopy 
have heralded a new era of healthcare.

Globally, with the rise in incidence comes a rise in cost. 
Healthcare providers and payers are pressured to reduce 
healthcare costs at the same time as improving the efficacy 
and quality of care, while patients are becoming more 
aware of their healthcare options. This establishes a strong 
foundation for solutions that seek to improve patient 
outcomes, reduce healthcare costs, improve patient 
experience, and ensure the safety and satisfaction of 
physicians and their staff.

Thought leaders are advocating our solutions and 
promoting the ‘anything is possible with the right approach’ 
mindset to educate and engender confidence among 
endoscopists, blurring the lines between these practitioners 
who have typically specialised in investigative work, and 
surgeons. This is revolutionary for procedures that 
previously took place in the operating room which can now 
be undertaken in an endoscopy room, with material 
advantages in cost, time and patient outcomes.

The addressable markets are large and growing and Creo is 
well placed to take advantage of these. 

 „ Endoscopy: $30bn and growing at a compound annual 
growth rate of 6.3%5 of which energy systems and 
instruments is valued at $4.9bn5

 „ laparoscopy: the global laparoscopy device market is 
estimated to be $10.15bn in 2019 and growing at a 
compound annual growth rate of 6.54% and is expected 
to account for $16.85bn by the end of 202712. Energy sub 
segment of the global laparoscopic devices market was 
valued at $3bn in 2018 and is expected to reach $5.88bn 
by 2027 at a CAGR of 7.6%12 

 „ Robotics Surgery: $4.8bn in 2020, and the market is 
expected to reach $9.65 billion in 2025 at a CAGR  
of 17%13 

dr. Carlos Robles-Medranda, 
Gastrointerologist & 
endoscopists, ieCed.

1.  Annals of Hepatology, Vol. 10 no.3, 2011: 287-295.
2.  WHO, IARC Cancer Today Online Analysis 2018.
3.  American Cancer Society, Cancer Facts and Figures 2020.
4.  Cancer Research uK (https://www.cancerresearchuk.org/

healthprofessional/cancer-statistics/statistics-by-cancer-type/
lungcancer#heading-Zero, accessed March 2019).

10.   Diagnosis and Management of upper Gastrointestinal Bleeding Am Fam 

Physician. 2012 Mar 1;85(5):469-476.

11.   I-data Research 2019-uSA, Europe and China Markets.
12.   Coherent Market Insights, laparoscoic Devices Market Analysis – Jan 2020.
13.   Robotic Surgery Devices Global Market Report 2021: COVID 19 Growth And 

Change To 2030, The Business Research Company.

5.  Markets and Markets, Dec-15, MD 2212; Stratistics MRC, May-15, MRS 

14.   CA CAnCER J ClIn 2021;71:209 -249: Global Cancer Statistics 2020: 

25447; BCC research, Mar-16, HlC093C; Technavio, Jun-15, 3280756; TMR, 
Jul-14, 2014 07-02; IQ4I, 2014, 8664243; Occam, Jun-16, HME-2610516.

GlOBOCAn Estimates of Incidence and Mortality Worldwide for 36 Cancers 
in 185 Countries.

6.  Boston Scientific investor presentation, 2015.
7.  Conmed investor presentation, August 2016.
8.  BMJ 2019:364:1536.
9.  Gleeson F, Clarke E, lennon J, et al. Outcome of accident and emergency 
room triaged patients with low risk non‐variceal upper gastrointestinal 
haemorrhage. Ir Med J 2006;99:114–17.

15.   u S surgical procedures volumes 2010, Millennium Research, RPuS435SV10, 

Feb 2010.

16.   Gastrointest Endosc 2014; 80-133-43.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

15

Strategic ReportGovernanceFinancial StatementsOur strategies

Our vision

Our vision is simple: to improve 
patient outcomes. We aim to 
realise our vision by applying 
advanced energy to the emerging 
field of surgical endoscopy.

We are developing and commercialising novel, 
minimally invasive, electrosurgical devices, 
delivered through Creo’s CROMA Advanced 
Energy Platform, powered by our Kamaptive 
Technology. Our focus is on applying advanced 
energy with precision through the smallest, 
least invasive devices and methods of access.

enabling them to do something they have been 
unable to do before. 

We are targeting large global markets, with 
poorly met clinical needs where our technology 
will make a significant difference to patients, 
providers and physicians.

Our purpose is to ensure that as many patients 
as possible benefit from better clinical 
outcomes, for providers/payers to lower total 
procedure costs and to enhance physicians’ 
capability by widening their skill set and 

Our journey to commercialisation
We have the opportunity to develop the business in multiple ways and at pace through a three-tiered strategy:

Build

Buy

Partner

using CROMA, our Advanced 
Energy Platform powered by 
Kamaptive, to enable our own 
innovative electrosurgical devices 
for the endoscopy market. 

We intend to further develop 
Creo’s Kamaptive Technology to 
enable third-party solutions to 
benefit from the advanced energy 
modalities we can offer.

Acquiring businesses that 
enhance our technology, 
accelerate our route to market, 
expand our geographic reach, 
empower new surgical disciplines, 
(for example urology or 
Gynaecology) or access method 
(for example laparoscopy and 
Robotic Surgery).

Realising the significant potential to license Kamaptive, our advanced 
energy technology, to third parties to embed in their solutions and apply 
to new markets is a key area of focus this year. 

Collaborating with other research groups, universities and organisations 
to push the boundaries of knowledge in the use of energy across the 
electromagnetic spectrum to diagnose and treat diseased tissue in any 
region of the body.

Identifying suitable third parties to invest in and/or partner with to 
develop complementary technology.

Progress in 2020

Progress in 2020

Progress in 2020

•  Five new devices CE marked 

•  Acquisition of Albyn Medical

•  Preparation of Kamaptive for licensing to third-parties 

(six in total)

•  Three devices FDA cleared

• 

16 new patents granted  
(247 granted patent and 763 
pending applications in total)

•  Acquisition of Boucart Medical

• 

• 

Initial discussions with a number of robotic partners for the licence  
of Kamaptive Technology for use in robotic assisted surgery

Investment in IQ Endoscopes for the design and development of a 
disposable, single-use sterile endoscope to provide safe and efficient 
internal diagnostics, which can be used with Creo’s devices

Focus for 2021

Focus for 2021

Focus for 2021

•  Full commercial launch of suite 

•  Continue to evaluate strategic 

•  Further enhance existing relationships and, where appropriate, 

of GI products

•  Expand and build upon the 
energy modalities that 
Kamaptive Technology can offer

acquisitions that extend 
commercial footprint

formalise relationships

•  Build market awareness of Creo’s Kamaptive Technology and 

third-party licensing opportunity

16

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

We intend to expand  
into adjacent markets, 
whether organically,
through partnership or 
acquisition.

 Read more on pages 34 to 37

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Strategic ReportGovernanceFinancial StatementsChief Technology Officer’s review

Continuing the development 
of Creo’s technology

When I founded Creo Medical, I set out with the aim to  
treat people with cancer through harnessing advances in 
semiconductor technology, advances driven by the needs of  
the telecommunications industry.

Over the last 12 months, many of the steps required to turn 
my initial vision into reality have come to fruition. During 
2020, despite the pandemic, the creative and ‘can-do’ spirit 
of Creo was stronger than ever. Our engineering and 
regulatory teams found innovative ways of working to 
ensure that, in addition to our Speedboat Inject device, 
three additional devices gained FDA clearance – SlypSeal 
Flex and MicroBlate Fine during 2020 and MicroBlate Flex 
at the start of January 2021. We focused on moving our 
technology from bench to bed, from R&D to treating 
patients. The first clinical use of MicroBlate Fine in the 
treatment of pancreatic cancer was successful, with no 
adverse effects reported.

Alongside our drive to get our products ready to market, we 
filed 16 new GB patent applications in 2020 in advanced 
energy sources, which included new electroporation 
sources, miniature Radio Frequency (RF) generators and 
plasma systems for the sterilisation of contaminated 
endoscopes.

We continued to 
innovate throughout 
the pandemic.

Chris Hancock 
Chief Technology Officer

2020 was a record year for Creo in terms of enhancing our 
advanced energy technology, Kamaptive, not only in the 
area of new sources of advanced therapeutic energy and 
devices to transform patient outcomes, but also in 
integrated diagnostics by harnessing recent developments 
in semiconductor technology and new material.

Always innovating
We have never accepted science as it is and have continued 
to innovate throughout the pandemic, with engineers setting 
up workbenches at home to ensure that our progress was 
not impacted by COVID-19 restrictions. The examples below 
cover some of the key proof of concept work delivered  
in 2020.

Therapeutic Endoscopy 
One prototype system developed and evaluated in 2020 
consisted of an integrated steerable catheter, miniature 
vision system and the MicroBlate Flex device to reach parts 
of the lungs that have never been reached before. This 
system has already received very positive clinical interest 
from leading pulmonary experts and has the potential to be 
part of an early lung tumour diagnostics and treatment 
system, replacing the expensive, traditional bronchoscope.

Diagnostic Endoscopy
A second system set up and evaluated in 2020 was a 
miniature (sub 2mm OD) Raman spectroscopy flexible 
diagnostic sensor (comprising of transmission and 
detection fibre optic cables) – this sensor allowed inelastic 
vibrations of the molecules of tissue to be sensed from the 
detected scattered signal. This method of detection has the 
potential to instantly diagnose unhealthy tissue structures 
and enable tissue plane differentiation in thin walled organs 
such as the GI tract. This could change treatment pathways, 
removing the need for biopsies and speeding up diagnosis 
and treatment, even more important when there is limited 
access to hospitals.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Collaboration with academic institutes
Our collaboration with leading universities here in the uK 
and in Europe is not only important for pushing forward  
our research but also for developing our future talent 
pipeline as we sponsor students through their postgraduate 
qualifications. Our work with microbiologists at the 
university of West of England to validate the efficacy of our 
non-thermal plasma system is a recent example of this. 

The growing interest in plasma to address the issue of  
cross-contamination of various bacteria and viruses in 
endoscopes led to a study that decisively demonstrated  
the effectiveness of Creo’s non-thermal plasma generation 
device at eliminating biofilm in the sterilisation process for 
endoscopes as well as bacteria and viruses. 

This work is funded by the monies lent to Creo by the 
Cardiff Capital Region and has further application 
opportunities in wound care and urinary tract infections.

Recent collaboration with our Medical Microwave Systems 
Research Group and the new nuclear energy group set up 
in the Electronic Engineering Department in Bangor 
university has the potential to open up new opportunities 
for Creo in terms of combining microwave energy and 
electroporation pulses with locally delivered internal 
radioactive material for enhanced brachytherapy – this 
could open up opportunities for advanced radiotherapy to 
treat a number of cancerous lesions. 

Kamaptive Technology

Platform (Kamaptive application)

Utilising energy from the 
full electromagnetic 
spectrum

Optimising each energy 
source in real time before 
and during activation

Therapeutic
Endoscopy

Diagnostic
Endoscopy

Robotic

Other

Microwave

Radio
Frequency

Microwave / 
Radio Frequency
Combination

Laser

Radiation

Optical

Raman 
Spectrometry

Mm Wave

Microwave

Radio
Frequency

Combination

Microwave

Radio
Frequency

Plasma

Procedural 
Level

Energy 
Level

MicroBlate 
Fine

MicroBlate 
Flex

Speedboat

SpydrBlade

SlypSeal

Brachy
therapy

Vision 
System

Tissue 
Sensing

Tissue 
Sensing

Development
Concept

Perc/Lap 
Applicator

Perc/Lap 
Applicator

Sterilisation
 Instrument

Wound 
Healing 
Instrument

Product 
Level

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial StatementsChief Technology Officer’s review continued

Kamaptive – 
advanced energy 
technology 

We continued to develop our advanced 
energy technology, Kamaptive, 
extending its capabilities to integrate 
multi-modal energy sources and 
support other clinical applications.

A key development over the last 12 months has 
been the progress made on the Creo ‘Energy Capsule’. 
This miniature RF and microwave energy capsule 
was moved from concept to working module and 
demonstrated in pre-clinical labs with very positive  
clinical feedback. 

These energy modules could be loaded into surgical robots 
to allow them to deliver therapeutic energy or be developed 
into handheld powered devices for use in the clinic or in  
the field. 

The RF and microwave modules are just the start. We are 
also actively looking at high voltage/fast pulses for 
non-thermal cell apoptosis (electroporation) and 
spectroscopic energy modules for tissue state diagnosis.

The potential range of medical and surgical applications for 
our Kamaptive Technology are extensive, so during the year 
we transformed our platform generator team, bringing in 
design engineers, software and hardware engineers and 
system testers to create the modular platform generator of 
the future. This supports our strategy to license Kamaptive 
to partners to integrate into their solutions.

Creo’s prototype energy 
capsule provides Creo’s 
Kamaptive Technology in a 
handheld form to enable 
users in the field to deliver 
therapeutic energy.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Kamaptive Technology
Seamless, intuitive 
integration of multi-modal 
optimised energy sources, 
adapting to tissue to 
improve patient outcomes

•  Wide spectrum multi-modal advanced 

energy used from the full electromagnetic 
spectrum

•  Closed loop multi-modal real-time tissue 
feedback automating adaptive energy 
delivery specific to patient/tissue needs. In 
the future: automatic device recognition and 
provisioning of energy settings for specific 
device needs

•  Simultaneous delivery of energy sources to 
create new tissue effects and improving 
patient outcomes

•  Bipolar radiofrequency and controlled high-

frequency microwave

Focus on the future

This is all about understanding and using energy from 
across the Electromagnetic Spectrum and harnessing 
latest advances in engineering technology to create 
advanced therapeutic and diagnostic tools.

Electromagnetic Spectrum diagram

ENERGY

Our developments

Possible future developments

Kamaptive
 Today

Kamaptive
Tomorrow

ELF

VLF

LF

RADIO FREQUENCIES MICROWAVE INFRA-RED VISIBLE X-RAY GAMMA RAY

FREQUENCY

50 Hz

1 MHz

500 MHz

1 GHz

10 GHz

30 GHz

600 THz

3 PHz

300 PHz

30 EHz

WAVELENGTH 6,000 km

300 m

60 cm

30 cm

3 cm

10 mm

500 nm

100 nm

1 nm

10 pm

underpinning Creo’s ambitions is our vision of how  
energy produced at various frequencies within the 
Electromagnetic Spectrum can be harnessed and 
targeted to improve both therapeutics and diagnostics. 

To be able to ‘see’ diseased or abnormal tissue in any 
region of the body, and then use this information to  
‘treat’ it using miniature structures being developed 
by Creo, is our ultimate goal.

To move towards the ability to ‘see and treat’ we aim to 
create instruments that will deliver existing and new energy 
frequencies and modalities, including electroporation, for a 
range of laparoscopic, robotic, surgical and other open-
source devices. This includes:

•  Robotic and Handheld Laparoscopic platform for 
delivery of device technology portfolio into rigid 
laparoscopic markets including robotics

•  Diagnostic Imaging platform for pulmonary, GI (ERCP) 

with potential to include single-use endoscopes 

•  Non-Thermal Plasma platform for wound care and  

scope decontamination

•  Tissue Diagnostics platform for therapeutic and 
diagnostic sectors, including microwave radar 
diagnostics and Raman spectroscopy

•  Electroporation platform for non-thermal tissue  

effects including irreversible tissue ‘ablation’ and cellular 
level sensitisation

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

21

Strategic ReportGovernanceFinancial StatementsOur technology

Delivered by

What is Kamaptive Technology?
Creo’s CROMA Advanced Energy Platform is powered  
by Kamaptive full spectrum adaptive technology. Kamaptive 
Technology is the seamless, intuitive integration of 
multi-modal energy sources, optimised to adapt to the 
tissue effect required for different procedures. Kamaptive 
intuitively adapts to the different devices in use, self-
provisioning and adapting the settings of the CROMA 
Platform for the purpose of the device being used. 
Kamaptive utilises all modes available to make the clinical 
experience as simple and intuitive for the user as possible, 
combined with real-time adaptive feedback to optimise the 
clinical effect allowing the clinician to focus entirely on the 
patient and the procedure. utilising the full spectrum of 
energy modalities available to it, Kamaptive creates a 
simple, intuitive and safe environment for the user and  
the patient.

Kamaptive and our products
Kamaptive Technology’s architecture allows multiple Creo 
development teams to design, test and build innovative 
devices independently whilst functioning with the CROMA 
Platform without complex software changes or menu 
options for users. This plug and play architecture allows 
Creo’s designers and engineers to focus on patient safety 
and the required clinical effect.

Investing/partnering opportunities
The architecture developed and capability within the 
CROMA Platform has multiple surgical applications. 
Powered by Kamaptive, joint development with key partners 
has the potential to become an integrated reality. Creo is 
developing collaborative development relationships with a 
number of potential key partners in areas such as Robotics, 
laparoscopy and Diagnostics where new technology could 
be developed carrying the ‘powered by Kamaptive’ seal.

Developer conferences
Creo has been approached many times by device 
developers from all over the world to explore developing 
their own devices for which they need an advanced energy 
source. CROMA is an integrated platform with multiple 
surgical modalities. These modalities are continuously 
being expanded to include higher frequency millimetre-
wave sources, electroporation capability as well as thermal 
and non-thermal plasma control. Creo will be stimulating 
worldwide developer conferences to allow third-party 
device manufacturers to develop their own devices to be 
powered by Kamaptive.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

247 granted

patents

763 patents pending

PLATFORM

SPEEDBOAT & ENDO

FLUID & PLASMA

SPEEDBOAT

29

patents

24

applications

HAEMOSTAT

1

patent

26

applications

PLATFORM GENERATOR &

INTERFACE ELEMENTS

74

patents

271

applications

PLASMA

STERILISATION

28

patents

50

applications

ABC/APC

14

patents

15

applications

LIPOTUNNELLER

8

patents

2

applications

CYST

TREATMENT

0

patents

13

applications

GRASPERS

42

patents

66

applications

14

patents

RADIATING

SNARE

23

applications

RESECTOR

12

patents

COLD SNARE

END ABLATOR

3

patents

13

applications

DUODENAL

ABLATION

SCOPE-CONVEYED

FLEXIBLE ABLATOR

14

patents

LIGAMENT

TIGHTENING

0

patents

182

applications

WIRELESS 

ENDOSCOPIC 

CAPSULE

0

patents

2

applications

ABLATION

34

applications

5

patents

3

patents

15

applications

7

applications

20

applications

RESECTOR & GRASPER

*Graphical representation of patent families.

247 granted
patents

Overview of Creo Medical patent families

763 patents pending

247 granted patents
763 patents pending

PLATFORM

SPEEDBOAT & ENDO

FLUID & PLASMA

SPEEDBOAT

29

patents

24

applications

HAEMOSTAT

1

patent

26

applications

PLATFORM GENERATOR &
INTERFACE ELEMENTS

74

patents

271

applications

PLASMA
STERILISATION

28

patents

50

applications

ABC/APC

14

patents

15

applications

LIPOTUNNELLER

8

patents

2

applications

CYST
TREATMENT

0

patents

13

applications

GRASPERS

42

patents

RADIATING
SNARE

66

applications

14

patents

23

applications

RESECTOR

12

patents

COLD SNARE

END ABLATOR

3

patents

13

applications

DUODENAL
ABLATION

SCOPE-CONVEYED
FLEXIBLE ABLATOR

14

patents

LIGAMENT
TIGHTENING

0

patents

182

applications

34

applications

5

patents

3

patents

15

applications

7

applications

20

applications

RESECTOR & GRASPER

ABLATION

WIRELESS 
ENDOSCOPIC 
CAPSULE

0

patents

2

applications

*Graphical representation of patent families.

As of 31 December 2020, we had 247 granted patents and 
763 pending applications around the world.

Jurisdictions: uS, CN, Jp, Ca, iN, SG, au, HK, KR, 
il, Za, BR, Ru, ep (aT, Be, CH, CZ, dK, de, eS, 
FR, GB, GR, ie, iT, Nl, NO, pT, SW)

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial StatementsOur technology continued

Creo Medical’s 
core devices 

CROMA Advanced Energy Platform
Powered by Kamaptive full-spectrum adaptive technology

Speedboat Technology
Range of unique bipolar 
radiofrequency (RF) blades 
with integrated microwave 
(MW) coagulation.

Speedboat device technology is another unique device 
technology with the only known bipolar surgical dissection blade 
in any form of surgery#. Additionally, Speedboat integrates MW 
technology allowing for precise control of bleeding during surgery. 
These features can also be uniquely integrated with irrigation and 
injection capability. As with all the Creo device families, 
Speedboat device technology has applications in many different 
areas of clinical therapy and surgery. 

SpydrBlade Technology
Surgical device combining 
Speedboat blade and precise 
MW coagulation in a unique 
multi-modal jaw design.

SpydrBlade device technology optimises the power of the 
CROMA Platform, where advanced bipolar RF energy is used to 
cut tissue and precisely controlled MW energy is used for the 
coagulation and sealing of tissue during surgery. The SpydrBlade 
jaw structure utilises Speedboat’s unique blade technology which 
allows cutting tissue as the jaws close, with the jaws of the device 
open as well as while the jaws are closed as a blade. no other 
laparoscopic surgical device is known to have these fundamental 
resection features#. 

 „ Flexible bipolar RF and MW device cutting and coagulation

 „ Flexible bipolar RF and MW energy scissor device

 „ Incorporates integrated injection needle and protective 

 „ Grasps, cuts and coagulates highly perfused tissue

hull which provide control and safety

 „ Switch between cutting using RF energy and coagulating 

 „ Complete procedure without need for multiple instrument 

using MW energy across the jaws of the device

changes

 „ Flexible bipolar RF and MW device cutting and coagulation

 „ narrow diameter of 3.2mm allows use in wider range of 

scopes

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SlypSeal Technology
Range of haemostasis 
devices leveraging our unique 
‘non-stick’ haemostasis 
technology.

SlypSeal device technology is believed to be the only ‘non-stick’ 
electrosurgical haemostasis device technology in the market#. 
This key feature overcomes the perennial challenge in surgery 
and transforms the surgeon’s ability to precisely manage bleeding 
with the unique ability to reapply with the ‘non-stick’ feature 
addressing the risk of ‘re-bleeds’. This combined with the 
precision and control of MW coagulation opens up many different 
device structures in the future. 

MicroBlate Technology
Tissue MW ablation devices 
– including the smallest MW 
ablation device we know of.

Our MicroBlate tissue ablation technology brings very high 
frequency 5.8Ghz MW energy into clinical practice for the first 
time. Operating at such a high frequency offers unrivalled level of 
control and feedback via the CROMA Platform allowing 
physicians to precisely ablate diseased tissue in multiple tissue 
types and many different clinical access methods. Creo is 
launching the first two devices in the MicroBlate range which 
allow unique levels of minimally invasive access due to the size, 
design and technology in the MicroBlate range. 

 „ Flexible haemostasis device

 „ MW needle ablation device

 „ Designed for treatment of upper and lower GI bleeds*

 „ Designed to same form and dimensions as a standard 

 „ MW energy allows non-stick coating for easy device 

removal once tissue coagulation is complete

biopsy needle

 „ Diameter of less than 1mm for use to ablate tumors in a 

wide range of tissue types, including highly perfused tissue

 „ Flexible MW ablation device

 „ Designed for soft tissue ablation where flexibility and small 

diameter is required to allow access

 „ Created to ablate nodules and tumours

*  CE Mark approval for use in lower GI tract. FDA clearance for use in upper and lower GI tract.
#  based on management’s expert knowledge.

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Strategic ReportGovernanceFinancial StatementsProduct marketing

delivering a step change 
in our product marketing

The National Institute for Health 
Research first recognised the potential 
of Creo Medical’s surgical endoscopy 
technology 10 years ago and has 
supported the development of the 
devices – and the growth of the 
Company – ever since. NIHR’s long- 
term funding for this innovative team 
means that a new treatment will be 
available to NHS patients up and down 
the country, exemplifying how NIHR 
helps translate discoveries into 
improved treatments and services.

Martin Hunt
Programme Director of NIHR i4i

Product Marketing
The significant growth in Creo’s commercial team in 2020 
has generated a step change in our Product Marketing. 
Despite the delay in elective procedures caused by the 
COVID-19 pandemic, the enhanced team has embraced 
Creo’s ‘anything is possible’ mantra delivering strong 
progress towards our commercial milestones. We’ve  
been busy! 

Our Product Marketing objectives can be summarised as 
follows:

Products: 
•  Promote, position and sell current approved products 

with current and new users and translate best practices 
in all markets

•  Strengthen clinical validation in current and new 

products

•  Place our CROMA Advanced Energy Platform to 

increase installed base and establish revenue streams 
through subsequent sales of devices
Increase utilisation through active engagement and 
monitoring 

• 

Clinical Marketing: 
•  Hone Key Opinion leader (KOl) and advisory networks 
to assist with product strategy, clinical evaluation of new 
products, training and development of clinical data and 
evidence

•  Expand customer validation to develop Creo’s clinical 
story, ensure clinical use and build patient benefit 
evidence

•  Expand brand awareness and lead generation through 

user group community development and live endoscopy 
courses

•  Monitor user types (GI, surgeons), procedures (ESD, 

EMR, POEM) and sites (academic/community)

•  Build a strong foundation of users and sites for current 
products and new products for deeper penetration

Group Integration:
•  Following the acquisitions of Albyn Medical and Boucart 
Medical leverage and strengthen the direct sales force, 
product portfolio and customer base in Eu and ROW 
markets

•  Catalogue products for strategic selling and product 

roadmap expansion

•  Create cross-Company teamwork through training, 

communication and operating mechanisms

Speedboat being used by  
dr Sergio Coda, Consultant 
Specialist Gi endoscopists, 
Barking, Havering and 
Redbridge university 
Hospitals NHS Trust  
(in picture).

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Summary of current activities
Health economics
Key to the adoption of any novel medical technology are the 
benefits that users and patients can derive. Working with 
Creo’s leading user of Speedboat Inject, initial data has 
demonstrated that the use of Speedboat can save nHS 
hospitals nearly £5,000 per procedure versus a traditional 
surgical outcome for patients. Health economic data 
analysed from a cohort of uK patient cases is estimated to 
have saved in excess of £400,000 of nHS funding in just 
one hospital.

The data demonstrates the health economic benefits for 
using our CROMA Advanced Energy Platform with 
Speedboat Inject. Speedboat’s advanced surgical 
procedures use endoscopy to remove gastrointestinal 
pre-cancerous lesions under sedation rather than through a 
surgical process requiring general anaesthetic, hospital stay 
and a possible loss of organ function for the patient. The 
data validates not only the savings that can be made but 
also Creo’s initial analysis of the opportunity that Speedboat 
technology offers. 

UK 
under the guidance of David Woods, the uK team has 
continued to build on the work undertaken in previous 
years. Key to this market is use of Creo’s products within 
the nHS. We believe that the benefits of our technology will 
become even more apparent as elective procedures return 
post COVID, and the nHS seeks to reduce its backlog.

During the year we have, where possible, provided refresher 
didactic and virtual training courses, as well as being 
cornerstone sponsors at recognised events, such as Kent 
live, where Dr. Zacharias Tsiamoulos live-streamed 
procedures using Creo’s Speedboat Inject device to a 
cohort of clinicians worldwide. 

Commercialisation Agreement for the NHS
During 2020 we were pleased to conclude a commercialisation 
agreement with the Department of Health and Social Care to 
provide nHS hospitals with access to Creo’s CROMA Advanced 
Energy Platform and associated devices at preferential rates for a 
limited period.

The national Institute for Health Research (“nIHR”) Invention for 
Innovation (“i4i”) Programme was extremely supportive of Creo’s 
development projects and provided a series of funding awards 
between 2010 and 2015, totalling close to £2m. In accordance with 
the terms of such funding, Creo entered into a commercialisation 
agreement, which is designed to aid the roll-out of CROMA and 
accompanying consumable GI devices in the uK. The agreement 
also provides for training for clinicians and nurses in the use of 
Creo’s suite of advanced energy surgery products.

Case study
Speedboat inject

Hospital Universitario Puerta De Hierro  
Majadahonda, Madrid

Using Speedboat Inject and the SSD techniques demonstrated 
through Creo’s clinical education programme, and supported on site 
by Creo’s dedicated clinical staff, Dr Herreros de Tejada performed a 
proximal rectum resection to remove a lesion of about 4.5cm. The 
following day, Dr Jose Santiago performed a Speedboat Submucosal 
dissection on a rectal 7cm LST lesion with very large feeding vessels, 
some more than 2mm in size. 

Both Dr Herreros and Dr Santiago were very impressed with Speedboat 
Inject and the full potential of Creo’s technology. They were particularly 
impressed with the Haemostatic properties that Creo’s Advanced Energy 
provides, commenting: “It is the future energy modality!”

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Strategic ReportGovernanceFinancial StatementsProduct marketing continued

Global map
To support our product marketing efforts, we have a blend 
of direct and indirect sales representatives, who share our 
vision to improve patient outcomes by bringing advanced 
energy to the emerging field of surgical endoscopy. During 
2020 we have adapted our distributor network to reflect  
the needs of the business as we have grown, and we  
will continue to expand this network. 

Creo Medical Group

Distributors

Working with uK colleagues, the uS team was front and 
centre in successfully managing the first in-person clinical 
use of MicroBlate Fine in December 2020. The device was 
used to successfully ablate pancreatic tumour tissue under 
Endoscopic ultrasound guidance, without any procedural 
complications in several patients. This was a particularly 
important milestone for Creo and the entire Creo team. 

APAC
In addition to welcoming our uS colleagues in 2020,  
we have also recruited our initial APAC team. under  
the supervision of another MedTech industry veteran,  
Tom Kwan, the team is working at pace to refine Creo’s 
distributor network in the region and manage them directly. 
In addition to indirect sales, the team is looking for 
opportunities to sell directly in the region and is taking the 
critical initial steps to commence the registration of Creo’s 
products in China.

Europe
We have been working with our colleagues in Europe to 
leverage and enhance the value of the acquisitions made 
during 2020. luis Collantes, CEO of Albyn Medical,  
provides more detail around the acquisition on pages 35.
In addition to integrating Albyn’s KOls into the Creo family, 
we have been able to leverage Albyn’s established 
relationships to introduce Creo’s technology to new 
clinicians and bundle with synergistic products in GI, 
Pulmonology and Surgery. 

USA
2020 saw Creo’s uS presence grow significantly, with 11 
people recruited in the uS, including market development 
specialists, sales staff and clinical support expertise. See 
page 29 for more information on David and his vision.

The uS market is heavily regulated and the team is well 
versed in how to operate in this environment. Plans are 
advanced to open Creo’s uS HQ during 2021, to give 
greater support to our customers in this critical market. 
The team are targeting over 70 accounts and 130 physicians 
across the uSA and have already successfully engaged 
with hospitals in each of their focused regions. The team 
has executed multiple clinical training labs with top tier 
academics, seeding the excitement about Creo and its 
portfolio of advanced energy devices. 

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
Chief Commercial Officer David Woods 
summarises his first few months in his new role

Q: How would you summarise your  
first few months with Creo?

Q: What progress has been made in 
setting up the US sales team?

Q: What are your key areas of focus 
looking forward?

A: Starting my new role against the backdrop 
of the global pandemic has created a surreal 
environment for these first few months. Our 
customers’ world has been turned upside 
down as they adapt to supporting their 
communities in the fight against COVID-19. 
Elective procedures have been largely put on 
hold, creating significant backlogs around  
the world.

A: I have been involved with Creo for the  
last five years so I know the Company well. 
Combining this with my experience in the GI 
and Pulmonary marketplace over the last 22 
years I have been able to recruit a strong, 
experienced team quickly. 11 talented people 
have joined the team in the uS, including 
general management, market development 
leaders, clinical specialists’ and service and 
support personnel. All will ultimately operate 
out of a regional office in the Tri-State area. 
The team is now actively working on building a 
strong clinical network to utilise and train with 
our regulatory cleared products and validate 
new concepts and products over time.

A: As we look forward to coming out of the 
constraints of the current pandemic we will be 
in a strong position to expand with the direct 
teams we have developed. The early training 
efforts in Europe and the uS will validate our 
products and establish learning centres in 
major markets. Indirect markets will add 
product registrations while also expanding  
our dealer networks and KOl networks. 
Proven market adoption strategies and global 
teamwork will allow us then to grow in large 
APAC markets providing innovative products 
and services that deliver better clinical  
and economic outcomes to patients around 
the world.

Q: Where is Creo on its journey to 
commercialisation and what do you see as 
the key priorities?

Q: How do you think the recent 
acquisitions will help drive the Group’s 
growth ambitions?

A: Creo is still at the early stages of this 
journey but we have been making great strides 
with the CROMA Advanced Energy Platform 
and a suite of devices with high potential 
receiving regulatory clearance in Europe and 
the uS. The key priorities for this year are the 
uK, uS and direct European markets selling 
directly to acute institutions in the uK and the 
uS and via the established Albyn and Boucart 
sales teams in Belgium, France, Germany and 
Spain. Initial orders are being received from  
the centers soon to be followed by expanded 
training programs for early adopters in  
these markets.

A: The recent acquisitions of Albyn and 
Boucart delivered a step change in our ability 
to penetrate European markets, not only 
providing established direct sales channels for 
our current CE approved products but also the 
opportunity to sell some of the lower tier Albyn 
product range into the uS and APAC markets 
going forward. Today we can bundle Creo’s 
interventional products with Albyn’s and in the 
future we can develop new products jointly 
extending our energy platform to deliver a 
wider range of products and procedures. 
Albyn’s long track record in urology will also 
give us the potential to develop devices for  
this clinical specialism, extending our  
target markets.

CReO MediC al GROup pl C

  AnnuAl R EPORT An D ACCOunTS 2020

2929

Strategic ReportGovernanceFinancial StatementsQ&AProduct marketing continued

Clinical adoption

During the year we have, where possible, provided refresher didactic and virtual training courses, as well as being cornerstone 
sponsors at recognised events, such as Kent live, where Dr. Zacharias Tsiamoulos live-streamed procedures using Creo’s 
Speedboat Inject device to a cohort of clinicians worldwide. 

In addition, working within the restrictions caused by COVID-19, our clinical training and mentoring has continued with some 
outstanding results.

Below is a selection of the social media feedback we have recieved following the training courses and clinical procedures.

Speedboat Inject has now been used successfully in both 
upper GI (POEM) and lower GI (SSD) endoscopy procedures in 
hospitals in the UK, US, India and Europe.

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@Creoendoscopy 

@CreoMedical 

Social icon

Rounded square

Only use blue and/or white.

For more details check out our
Brand Guidelines.

 linkedin.com/showcase/creo-endoscopy/
 twitter.com/CreoEndoscopy 

Social icon

Rounded square

Only use blue and/or white.

For more details check out our
Brand Guidelines.

 linkedin.com/company/creo-medical/
 twitter.com/CreoMedical

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Strategic ReportGovernanceFinancial StatementsStrategy in action: Build 

Building innovative 
solutions

We have made great strides forward in delivering on our 
Build strategy in 2020, following the successful launch of 
our first device, Speedboat Inject, in 2019. We now have 
four technology families – Speedboat, SlypSeal, SpydrBlade 
and MicroBlate – where all current devices have now been 
CE marked and FDA 510(k) clearances have either been 
received or remain on track and are well positioned to move 
into our education-led commercialisation plan. Commercial 
orders for Speedboat Inject have been received during the 
year and MicroBlate Fine has been used successfully in 
clinical applications. 

We added 16 patents to our IP estate during 2020 and now 
have 247 worldwide patents and 763 worldwide pending 
applications. These new filings provide protection for our 
platform generator, key GI cutting and ablation instruments 
as well as a new integrated Raman and direct vision probe 
– the first step to opening up opportunities in diagnostics as 
well as therapeutics.

We continued to undertake feasibility studies that extend 
the clinical applications for our devices. Positive clinical 
feedback from leading pulmonary experts was received  
for an integrated vision system that used MicroBlate Flex 
combined with a miniature camera to navigate through  
the lungs and treat cancerous lesions. 

Prototypes for a new Endoscopic Retrograde 
Cholangiopancreatography (ERPC) concept are ready to  
be demonstrated to clinicians during 2021. This system 
allows the clinician to see inside the pancreatic and bile 
ducts, using Microblate Flex combined with a guide wire,  
an introducer with radiopaque markers and a 1mm  
diameter camera.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Our advanced energy technology can combine different 
types of energy, moving along the electromagnetic 
spectrum, and adapting them for a range of potential 
clinical applications. We are already looking further forward 
at Fibre Optic Probe based Raman Spectroscopy that uses 
the infra-red region of the electromagnetic spectrum. This 
method of detection could lead to instant diagnosis of 
unhealthy tissue structures and enable tissue plane 
differentiation in thin walled organs such as the GI tract.

Creo’s concept Fibre Optic probe based Raman 
Spectroscopy aims to use infra-red to instantly 
diagnose unhealthy tissue structures.

Creo’s portable energy source is being designed 
as both a hand held device and will also all 
Kamaptive to support robotic surgery.

Case study
Plasma and biofilms

Department of Applied Sciences, University of 
West of England (UWE)

Working with UWE’s Department of Applied Sciences, Creo has been 
testing and optimising the delivery of its plasma sterilisation 
technology to successfully demonstrate the efficacy of the technology 
against microbial biofilms with the ultimate goal of commercialising 
this technology to reduce the increasing risk of cross-contamination 
between patients from the use of reusable endoscopes. 

Endoscopies are the most commonly performed gastrointestinal 
procedure, with two million procedures taking place annually in the 
UK. Due to the nature of endoscopic procedures, microbial 
contamination of endoscopes is unavoidable. If these devices are not 
effectively decontaminated and disinfected during reprocessing, 
microbial biofilms can form on the internal lumen of endoscope 
operating channels, posing a serious risk of potential cross-
contamination between patient procedures.

Further testing is now required to produce a fully functioning clinical 
prototype device for integration into endoscope reprocessing 
workflows.

Dr Robin MS Thorn
Associate Professor of Molecular Life Sciences

Creo’s plasma decontamination 
technology aims to decontaminate 
the working channel of reusable 
endoscopes to prevent cross 
contamination between patients.

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Strategic ReportGovernanceFinancial StatementsStrategy in action: Buy 

accelerating growth 
through acquisition

The transformational acquisitions of Albyn Medical and Boucart Medical 
during the year significantly advances our strategy, delivering an 
established route to market for our products in Europe and 
strengthening our commercial teams.

Albyn Medical was established in 1985 in Scotland, originally developing 
computer-based urodynamics and GI Motility systems. now based in 
navarra, Spain and with additional operations in the uK, France and 
Germany, Albyn Medical specialises in the manufacture and supply of 
systems and consumables for the urology / Gynaecology, and GI 
endoscopy markets. 

Albyn’s product range covers diagnostic, therapeutic and hygiene / 
cross-contamination control to customers including hospitals, hospital 
groups and doctors’ offices across both state and private sectors. 
Albyn’s own brand of GI products includes a range of biopsy forceps, 
snares, catheters, tubes and valves, as well as distributing a wide range 
of diagnostic and therapeutic endoscopy devices. 

Albyn Medical also has a range of endoscope cleaning, sterilisation and 
storage products, as well as endoscopic accessories for hospitals. GI 
products account for 90% of Albyn Medical’s sales, with 10% of 
revenues derived from its own developed urology products and partner 
urology sales.

Over the last 18 years, luis Collantes, CEO of Albyn Medical, has 
succeeded in building Albyn Medical into a successful business, 
leveraging his energy and reputation in the industry in Europe to grow  
a resilient company, delivering great service and support to Albyn 
Medical’s customers and a consistent and valuable business to Albyn 
Medical’s suppliers.

More than half of the Albyn workforce are focused on sales, marketing 
and customer service for more than 4,000 accounts, giving Creo local 
access to doctors, hospitals and clinics. In addition to the sales and 
marketing team, Albyn brings a full infrastructure from product 
development expertise, to manufacturing sites in Spain and Germany 
and a well-developed supply chain and logistics function. 

Boucart Medical was established in 1991 and is the largest independent 
supplier of GI endoscopy consumables in Belgium and luxembourg, 
having many suppliers in common with Albyn Medical. Boucart is a 
natural fit with Albyn, with a sales driven culture and an experienced 
team in the sector who have built up a loyal network of customers. 

Together, these acquisitions create an enlarged Group with  
coverage across six countries and a combined customer base of  
over 4,600 accounts.

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Strategic Report

Governance

Financial Statements

Luis Ignacio Collantes
luis became CEO of Albyn Medical in February 2009, 
having previously held a number of positions within the 
Albyn Group including Technical Director and Commercial 
Director Exports and Spain. 

luis defined and implemented Albyn Medical’s strategy to 
become a key European supplier and distributor within the 
flexible endoscopy accessories market.

luis was awarded Best Entrepreneur of navarra in 2013 and 
is also a guest lecturer on the Biomedical Engineering 
Master’s Degree at the university of navarra.

Key facts

Albyn Medical

Boucart Medical

Direct  
geographical 
coverage

Spain, France, 
Germany  
and uK

Belgium and 
luxembourg

Staff

85

10

A European presence will become increasingly important 
from a regulatory and trade perspective and Creo will 
benefit from Albyn’s strong reputation and commercial 
relationships with customers and suppliers, along with an 
experienced management team and a talented, 
knowledgeable workforce. As Creo establishes sales 
channels in the uS and Asia Pacific, these will open up new 
markets for Albyn’s products and accelerate the growth of 
the Group as a whole.

Case study
Albyn acquisition

Albyn Medical’s CEO Luis Ignacio Collantes 
discusses the synergies and benefits of Creo’s 
acquisition of Albyn

“Albyn’s strong position in the European Endoscopy market was built 
by consolidation over several years, with the aim of creating a 
European platform for key manufacturers to distribute their products 
across Europe. As a result, Albyn has a significant presence in 
Europe, giving Creo access to in-depth regional knowledge. This is 
critical as despite common product safety standards, every country 
operates very differently with very different healthcare systems. All 
the sales teams, relationships and processes are in place, which will 
allow Creo fast entry into the European Endoscopy market for its 
existing CE marked devices.

Albyn’s business is primarily distribution, with the added benefit of an 
assembly plant in each of Germany and Spain for its own products. 
The acquisition gives Albyn access to Creo’s advanced technology 
and IP estate and will raise its profile within the medical community, 
helping the sales of the products in Albyn’s own portfolio. The 
cultures of the two organisations are very similar, making integration 
easy with no dramatic changes in organisation structure needed. 
Work has already started on training the Albyn sales force on Creo’s 
technology, identifying key targets in each country and setting up 
training workshops in well-recognised centres such as University 
Hospitals in Nantes and Santander. Cross-company collaboration will 
become increasing important, not just in sales and marketing but also 
potentially in manufacturing where the Albyn European plants could 
assist to produce Creo devices cost-effectively in the post-Brexit 
world.”

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35

Strategy in action: Partner

Realising the potential  
of Kamaptive Technology

Whilst we intend to develop the business organically, we recognise that we may not always be able to maximise the opportunities we can 
generate. We intend to partner with leading organisations and select technology partners to bridge the gap between organic growth and pure 
M&A. We believe that partnering will not only accelerate our growth and realise the full potential of our Kamaptive Technology, but will also give 
Creo access to the expertise of third parties on a de-risked basis.

Kamaptive Technology
Seamless, intuitive integration of optimised multi-modal energy sources, 
adapting to tissue to improve patient outcomes.

Wide spectrum multi-modal advanced energy used from the full electromagnetic spectrum.

Closed loop multi-modal 
real-time tissue feedback 
automating adaptive 
energy delivery specific 
to patient/tissue needs.

Automatic device 
recognition and 
provisioning of energy 
settings for specific 
device needs.

Simultaneous delivery of 
energy sources to create 
new tissue effects and 
improving patient 
outcomes.

Bipolar radiofrequency 
and controlled high-
frequency microwave.

Creating future instruments that will deliver 
existing and new energy frequencies and 
modalities, including electroporation for a 
range of laparoscopic, robotic, surgery and 
other open-source devices.
•  Robotic and Handheld laparoscopic 

platform for delivery of device technology 
portfolio into rigid laparoscopic markets 
including robotics

•  Diagnostic Imaging platform for 

pulmonary, GI (ERCP) with potential to 
include single-use endoscopes IQE

•  non-Thermal Plasma platform for wound 

care and scope decontamination
•  Tissue Diagnostics platform for 

therapeutic and diagnostic sectors, 
including microwave radar diagnostics 
and Raman spectroscopy

•  Electroporation platform for non-thermal 
tissue effects including irreversible tissue 
‘ablation’ and cellular level sensitisation

Creo Medical Device Technology Portfolio
A range of miniature endoscopic devices enabling precise 
resection, dissection, haemostasis and ablation.

Speedboat™ Technology
Range of unique bipolar radiofrequency 
(RF) blades with integrated microwave 
(MW) coagulation.

SpydrBlade™ Technology
Surgical device combining Speedboat™ 
blade and precise MW coagulation in  
a unique multi-modal jaw design.

SlypSeal™ Technology
Range of haemostasis devices leveraging our 
unique ‘non-stick’ haemostasis technology.

MicroBlate™ Technology
Cutting-edge miniature MW ablation 
devices using very high frequency (5.8GHz) 
for the first time in clinical practice.

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Robotics
During 2020 we’ve focused on ensuring our Advanced Energy 
Platform, powered by our Kamaptive™ Technology, is ready for 
licensing and we have identified a number of target areas where 
partnering could be considered. 

We are now building a pipeline of potential partnerships – robotic 
surgery being a particular sector of interest. We believe that with 
the right partners, robotic surgical platforms powered by Kamaptive 
Technology have the potential to accelerate this inevitable change 
in the way that patients are cared for and treated.

The global surgical robotics market was $4.8bn in 20201 and is 
projected to reach $9.65bn in 2025, at a CAGR of 17.%. 

Surgical robots enable surgeons to carry out complex surgical 
procedures with greater precision. They are primarily used in 
gynaecological, urological, orthopedic, general, neurosurgeries, and 
other minimally invasive surgeries. Key to this will be the ability to 
provide medical devices and advanced energy to be utilised by 
Robotic platforms. We believe that allowing carefully selected 
robotic partners to enable their platforms to be powered Creo’s 
Kamaptive Technology, Creo will achieve its vision sooner and will 
be able to treat more patients.

In addition to robotic surgery, our Kamaptive Technology can 
equally be applied to existing laparoscopic surgical procedures.

The global laparoscopy device market is estimated to be $10.15bn  
in 2019 and growing at a compound annual growth rate of 6.54% 
and is expected to account for $16.85bn by the end of 20272. The 
advanced energy sub segment of the global laparoscopic devices 
market was valued at $3bn in 2018 and is expected to reach 
$5.88bn by 2027 at a CAGR of 7.6%2. Creo’s Kamaptive Technology 
could enable third party device developers to access this market 
with the benefits that our energy offers.

1.  Robotic Surgery Device Global Market Report 2021: COVID 19 Growth And Change 

To 2030, The Business Research Company.

2.  Coherent Market Insights, laparoscoic Devices Market Analysis – Jan 2020.

Case study
I.Q. Endoscopes

During 2020 the Creo team identified the opportunity to work 
alongside the Development Bank of Wales and support an investment 
round of £1.5m in I.Q. Endoscopes ltd. I.Q. Endoscopes is developing a 
fully disposable gastroscope, the IQ Scope, to help in diagnostics and 
therapeutic procedures. I.Q. Endoscopes believes that single-use 
endoscopy can eliminate the risk of disease transference which is at 
the forefront of the minds of clinicians at the moment. 

The IQ Scope is being designed to be used safely with Creo’s suite 
of advance energy devices and is designed to be easy to deploy 
outside of hospital settings making it ideal for developing countries 
where endoscopy procedures are currently rare. To assist the 
business, Craig Gulliford joined the board of I.Q. Endoscopes in a 
non-executive director role. 

Creo was keen to support the product development to get IQ Scope 
to market as quickly as possible, as practitioners can’t risk 
contamination between procedures. Creating a disposable 
endoscope, which is expected to be positioned at a lower cost point 
than current technology, is an extremely thrilling prospect, offering 
an alternative technology to decontamination procedures and 
ultimately could increase the adoption of Creo’s core technologies.

I.Q. Endoscopes has an impressive team and 
platform technology that addresses a vast  
global market. This is a real opportunity to 
develop a new, complementary medical 
technology that can widen access to  
endoscopy.”

Dr Richard Thompson
Senior Investment Executive
Development Bank of Wales 

Our platform will not only eliminate all threat  
of cross-contamination between endoscopy 
procedures, but also increase throughput  
of patients.”

Matt Ginn
CEO
I.Q. Endoscopes

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Strategic ReportGovernanceFinancial StatementsEnvironmental, social and governance report

putting eSG at the heart 
of Creo’s mission

My short time with Creo has already  
far exceeded my expectations – from 
the thorough handling of the COVID-19 
pandemic, to the compassion, 
collaboration and dedication of the 
Creo team as a whole. I am extremely 
grateful and proud to have joined such 
a considerate company.

Creo Employee

Creo’s mission is simple: to improve patient outcomes 
by applying advanced energy to the emerging field of 
surgical endoscopy. We aim to fulfil our mission by 
applying Creo’s Kamaptive technology initially to the 
emerging field of surgical endoscopy and then into 
adjacent applications such as laparoscopy and robotic 
surgery. Our technology will continue to evolve, but 
regardless of where our journey takes us, Creo’s 
mission will remain a constant and will be the same, 
simple principle based on the vision on which Creo 
was founded by Professor Chris Hancock in 2003.

Our mission is embedded within our approach to 
environmental, social and governance (ESG) matters. We 
have previously touched on ESG matters within our annual 
reports, however this maiden ESG report aims to 
consolidate and set out the important work that we 
undertake in discharging our ESG obligations.

Where is Creo on its ESG journey?
Creo is still in the early stages of its ESG journey.  
We have achieved a lot since IPO in 2016 and we are 
committed to doing more. 

The COVID-19 pandemic has impacted all of our lives and 
the way that we work and interact. Overnight, priorities 
shifted. However, we believe that whilst our ESG framework 
is still in its infancy, we used 2020 wisely and with maturity. 
Our intention is to formalise our ESG approach during 2021 
to ensure this delivers the maximum benefit throughout our 
group of companies and to our stakeholders as a whole. 

Throughout this ESG report, we have set out certain 
objectives that we are working hard to achieve during 2021 
and beyond. 

Stakeholder engagement in ESG
Our key stakeholders are our shareholders, employees, 
customers and their patients, business partners and 
suppliers and our wider communities in which we operate. 
In addition to this core group, other stakeholders are 
professional bodies with whom we work, governmental and 
regulatory bodies who enable our products to be placed on 
the market and industry bodies in which we participate 
(such as the Association of British HealthTech Industries).

The Board takes the concerns of its stakeholder groups into 
consideration in its discussions and decision making and 
Creo receives regular, direct and indirect feedback from 
relevant stakeholders. This feedback enables us to inform 
our overall strategy and also ensures that our ESG 
approach is measured and appropriate. 

Pages 44 to 47 of this report set out our s172 statement  
and the ways in which we engage with our relevant 
stakeholder groups.

During 2021 we will define and formalise the ESG 
considerations for our relevant stakeholder groups.  
This process will allow us to annually assess how we have 
taken such considerations into account within the business 
and the impact that they have made on our key decision-
making processes. 

Who’s involved in Creo’s ESG efforts?
Creo’s ESG efforts are multilateral – it is not just a top-down 
approach. We have a number of employees with roles that 
significantly involve ESG matters, such as our health and 
safety team, our clinical education team, our engineers and 
our HR professionals, but we intend to have local 
champions within each of our regions with the overall 
responsibility for ESG implementation and feedback.

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environmental

Recycling
We currently segregate all wastes at our head 
office in Chepstow and our office in Bath, 
including batteries, WEEE, hazardous materials, 
sharps, and clinical waste etc. During 2021 we 
plan to initiate the same processes in our  
other offices.

We moved the majority of staff to home-working 
during the COVID-19 pandemic, which obviously 
reduces the amount of day-to-day waste 
generated in the office environment. However, 
acknowledging that this has simply relocated 
waste to the home environment, we asked staff to 
return any waste electrical items, batteries, etc. to 
the workplace so it can be recycled as part of our 
business waste.

Prior to the start of the COVID-19 pandemic, the 
business had started to reduce the amount of 
single-use plastics we bring into the business. 
Some examples include:
 „ Reducing single-use plastic stationery and 
sundries, buying wooden rulers, metal 
noticeboard pins, paper cups, reusable glass 
water bottles for internal meetings, etc.; 

 „ Creo’s marketing team sourced notebooks and 
diaries bound with natural materials as well as 
wooden reusable pens for publicity events; and

 „ We started the process to run a tree planting 
exercise to offset our carbon footprint – we 
acknowledge that the nature of our products 
means that single-use plastics are utilised, 
however by offsetting we aim to benefit not 
only the environment, but local habitats for 
nature and the wider communities giving 
greener environments.

Waste Electrical and Electronic 
Equipment (WEEE)
As a producer we place electrical items onto 
the uK market which will eventually become 
waste. We understand our obligations to 
manage this, both morally and legally. We have 
joined a producer compliance scheme (PCS) to 
support and assist our efforts. 

under the relevant laws, we are considered a 
small producer as we place less than five 
tonnes of electrical product onto the market 
annually. This allows us to register with the 
European Agency direct. However, we have 
chosen a PCS to handle our registration so 
that we receive timely and effective guidance 
as our business develops and additional 
obligations come into force.

ISO14001  
(Environmental Standard)
We intend to work towards ISO14001:2015 
during 2021 for our uK operations.  
Our French office currently holds an 
ISO14001:2015 certification and going forward, 
we plan to work towards this standard on a 
Group-wide basis, ensuring that we are aligned 
in each region. 

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Strategic ReportGovernanceFinancial StatementsEnvironmental, social and governance report continued

Social

Much of Creo’s social ESG efforts 
during 2020 focused on responding to 
COVID-19 and empowering our staff to 
help with the COVID-19 response.

Progress to date
Supporting our people through 
COVID-19 
Whilst our staff adapted exceptionally well 
to the challenges of working within the 
COVID-19 constraints, our priority was to 
ensure that we safeguarded their health 
and wellbeing, and we offered a wide 
range of support during these 
unprecedented times.

We furloughed a small number of 
employees at the start of the COVID-19 
pandemic and benefitted from the support 
offered by the Government at that time. 
Subsequently Creo has repaid all financial 
support provided by the Government to 
Creo Medical limited under the  
furlough scheme.

We took a holistic approach to supporting 
our people. Our focus was on flexibility, 
focusing on the output delivered not on 
when or how the hours were worked, 
particularly important for our staff who 
were home-schooling or had varied 
dependant responsibilities. Wellbeing and 
mental health support was elevated and 
focused to ensure a broad range of 
support as we operated in a more virtual 
world. In addition to our Employee 
Assistance Programme, we trained two 
employees as mental health coaches and 
engaged with a variety of subject matter 
expert coaches for rounded mental health, 
wellbeing and performance support. 
Keeping in touch was critical, with All 
Hands calls, HR check-ins and coffee and 
cake catch-ups, all part of the mix. In 
addition to supplying the equipment 
needed to enable home-working, we 
provided tips and advice on getting the 
right balance between home and work 
responsibilities wherever possible. 

Teams who returned to working on-site 
were equally well-protected. In addition  
to flexibility in working hours, on-site 
inductions, signage and social distancing 
measures were underpinned by weekly 
lateral flow tests before the start of the 
week and random testing during the week.  
We also provided all members of staff with 
a personal Oximeter to allow them to 
easily test themselves and their 
households.

Our engineering teams applied their 
innovative spirit to working in an adapted 
way – going back to their old school to 
gain access to the right equipment locally 
or working from home, setting up 
workbenches in their homes with our 
support to ensure safety of the equipment. 

Building the Creo family
During 2020 our employee base grew 
significantly to 217, up from 89 at the end 
of 2019, as we welcomed 87 new 
employees into the Creo family from the 
Albyn and Boucart acquisitions and 
expanded globally, recruiting 15 people to 
form our uS and APAC team. 

In addition to other learning and 
development pathways, our training and 
development is also focused on 
supporting our staff through their 
academic progress. Many of our engineers 
gained their PhDs whilst working for  
Creo through their research on our 
life-changing products. We work closely 
with a number of universities including 
Bangor university, where Chris Hancock 
holds a personal Chair in the Medical 
Microwave Systems Research Group and 
uCl, where Chris is a Royal Academy of 
Engineering Visiting Professor. 

Health and safety
Health and safety is an important part of 
our culture and in 2020 we achieved a 
Silver ROSPA award recognising the 
processes we have established to date 
and our excellent accident record.

Supporting our communities
We actively encourage employees to get 
involved in local charitable activities. From 
food bank collections, donating Easter 
Eggs, or participating in charitable events, 
the team gets involved. 

When I went through a very 
difficult time it made such a 
difference to know that Creo 
was on my side. I didn’t have 
to put on a brave face and 
struggle on; instead they 
arranged for me to have some 
wellbeing support which I am 
convinced was instrumental 
in my recovery.”

Creo employee

Our culture and values
As we grow internationally our focus 
remains on retaining and nurturing our One 
Creo culture. This is fundamental to the way 
we work and we have distilled this into five 
core values:

Collaborative
 „ Collaboration makes being disruptive 
positive, beneficial and effective.

 „ Collaboration with our colleagues and 

business partners enables us to turn our 
creative ideas and inventions into real 
innovations.

Creative
 „ Our diverse team means that we create 
original and therefore more effective 
approaches to medical device 
challenges.

 „ This approach is borne from being 

inquisitive, always learning, and being 
passionate about turning ideas  
into reality.

Life changing 
 „ Our aim is for medical devices to  
be simpler and safer to enable  
better patient outcomes that are  
less invasive.

 „ Our innovations and the clinicians who 
use them change lives for the better.
 „ We have an uncompromising adherence 

to ethical excellence.

Can-do
 „ We believe that our ‘can-do’ approach, 

the energy to take action and our hunger 
for solutions mean that we can succeed 
in our goals.

 „ We face challenges with the kind of 
courage that comes from a personal 
belief in not only what we are doing, but 
why we are doing it and what it means 
for the wider world.

Disruptive
 „ We challenge assumptions and the 

status quo.

 „ Our goals are nothing less than  
a paradigm shift in the medical  
device market and to deliver life- 
changing products.

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Supporting our NHS –  
Creo Cycles
Having heard about frontline nHS workers 
walking for over an hour to get to work, in 
conjunction with BW Cycling in Bristol, Creo 
funded 100 bikes for frontline nHS workers 
to make their commute to work easier. 50 of 
the bikes were provided to workers at the 
Royal united Hospitals, Bath and 50 went to 
workers at Southmead Hospital, Bristol. 

Creo Medical has been very 
supportive in helping fund 
100 bikes for NHS staff…”

Andy Wadsworth
BW Cycling

Cycling is a passion for many of Creo’s 
employees, and this was a simple and 
effective way we could make a difference 
within our community and with our 
customers. 

Back to school 
utilising a number of 3D printers provided by 
Creo at the start of the COVID-19 pandemic, 
IIan Davies, a graduate engineer within 
Creo’s engineering group, returned to his old 
high school to create PPE face visors.

Ilan moved back home at the start of the 
pandemic to be with his family and, with  
the permission of his old school and in 
conjunction with the Menai Science Park in 
Anglesey, set up a workshop to produce free 
PPE for local hospitals, surgeries and care 
workers. In return, Ilan was able to use the 
facilities to continue his work for Creo whilst 
helping the school to showcase engineering 
to its pupils. Creo has since donated 3D 
printers to the school so the students can 
continue to benefit from the technology.

Scrubbing up
After reading that local hospital 
staff were desperate for scrubs 
and needed volunteers to help, 
one employee got to work. 
Equipped with a basic pattern, 
scissors and her sewing 
machine, Julie Forde used 
donated fabric (mainly bedding 
and curtains) to create sets of 
scrubs. Julie made over 20 sets 
of scrubs for local hospitals, 
and the staff were extremely 
appreciative. 

Julie Forde

ilan davies

PPE
In addition to Ilan’s efforts, we provided 3D 
printers for a number of employees to create 
PPE visors for frontline care staff. 

Supporting our NHS – Ventilators 
utilising Creo’s supply chain contacts, early on 
in the pandemic we were able to source and 
import 200 DPAP ventilators at a time when 
there was a shortage. With the assistance of  
a local charity together with direct efforts by 
Creo, many of the ventilators have been 
deployed in hospitals in Wales and England.

Some of the ventilators sourced by 
Creo went to the COVID-19 wards  
at the Great Western Hospital in 
Swindon to literally help save lives!”

Kath Hope
Founder & CEO at Hope2Sleep Charity

PPE – Spain
Working in conjunction with the Government 
of navarra as part of Spain’s COVID-19 
response, Albyn Medical sourced, purchased 
and imported on behalf of the Government of 
navarra 2.2 million Type IIR surgical masks, 
850,000 n95 PPE masks and 11 million nitrile 
Gloves for use on the front line of the navarra 
Healthcare System and to help small and 
medium-sized companies which did not have 
access to PPE.

Governance

The Directors recognise the importance  
of sound corporate governance and are 
committed to maintaining high standards  
of corporate governance, not only to ensure 
compliance but to give employees a robust 
framework to work within. 

We understand, however, that governance 
comes in many forms, and we have set out 
below some examples of how Creo seeks to 
ensure that good governance runs through the 
business. 

QCA Code
In accordance with the london Stock 
Exchange’s requirement for all AIM-quoted 
companies to adopt and comply with a 
recognised corporate governance code, the 
Board of Directors of Creo Medical Group plc 
adopted the Quoted Companies Alliance (QCA) 
Corporate Governance Code (Code). Page 63 of 
this report sets out how we comply with the 
provisions of the QCA Code. 

Our Remuneration Committee and Audit 
Committee operate under terms of reference, 
copies of which are available to review on our 
website at https://creomedical.com/investors/
corporate-governance/. In addition, the each 
Committee member has access to the relevant 
QCA guidance for the relevant Committee to 
ensure that the members are discharging their 
duties to the fullest extent possible. 

Director Duties
Pages 44 to 47 of this report sets out details of 
how the Board of Directors discharge their 
duties under section 172(1) of the Companies Act 
2006. Within this report we have included some 
example key decisions made during the year to 
give greater transparency of the Directors’ 
decision making process.

Reporting 
Creo is currently a SME and falls outside of many 
reporting regimes which larger companies are 
subject to. However, we already seek to work to 
the standards of a larger company and have a 
number of policies in place to assist with this 
such as anti-bribery, anti-tax avoidance and 
modern day slavery. We recognise that we are on 
the cusp of increased reporting requirements 
and are already working to increase awareness of 
those obligations and to have the processes in 
place to meet our enhanced reporting 
requirements as they arise. 

Healthcare Compliance
With an increased and direct presence in the 
uSA we will be subject to many governance 
requirements, despite our infancy. The team are 
well versed in uS healthcare compliance rules 
and we have engaged with a uS based Medtech 
specialist law firm to support the business as it 
grows and to put in place standard documents 
and procedures which the business can  
operate under. 

In the uK we have become a member of the 
Association of British HealthTech Industries, 
which provides support and guidance on best 
practice for Medtech companies.

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Strategic ReportGovernanceFinancial StatementsEnvironmental, social and governance report continued

Our focus areas 
for 2021

What are our focus areas for 2021?
2020 was an unprecedented year. As we start to 
emerge from the pandemic, we aim to continue  
to raise the profile of ESG within the business.

Set out below are a number of initiatives that we 
intended to focus on. 

We know our plans need to be dynamic and this 
isn’t set in stone. However, we will continue to 
approach ESG in the same way that we approach 
all other business matters; with our proactive, 
‘can-do’ attitude to make a difference and improve 
lives.

Environmental – waste and 
emission reduction

L Focus Area
A
T
N
E
M
N
O
R
V
N
E

I

Environmental – ISO14001:2015

I

L Focus Area
A
C
O
S

Social – making a positive impact 
in our communities

Where are we?

Early stages of data capture

Actively encouraging recycling by employees within the business

Current policies and/or practices

2021 Objectives

local administration of compliance

Formalise Group-wide environmental policy 

Formalise Group-wide recycling strategy across all offices to align 

with Chepstow HQ

Ensure all relevant data is captured across the business to ensure 

full compliance reporting

BSI aware of intention to work towards ISO14001:2015 in 2021

French office holds ISO14001:2015 

Commence Group-wide project to work towards ISO14001:2015 

certification

standards, initially as a standalone system. Once achieved will 

consider how to integrate into Creo’s ISO13451 management 

systems

Where are we?

Current policies and/or practices

2021 Objectives

local initiatives, many of which are employee driven

Core group of employees involved on an  

Formalise a charitable giving policy

Ad hoc events such as bike donations for nHS; sourcing COVID-19 
ventilators, and PPE creation by employees

Employees encouraged to undertake local community activities

informal basis

Often not linked to Creo specific objectives

Formalise a volunteering policy

Empower local community champions in each of our offices

Annually identify one relevant local cause for each office  

to support

Social – Employee wellbeing post 
COVID-19, including support on 
‘the return to normal’

Work from home and flexible working initiatives

Homeworking policies

Continued support to all employees to adapt to the dynamic 

lateral flow testing available on site

Mental health support available

Health & Safety policies, supplemented  

with COVID-19 specific rules

COVID-19 environment

Review and, if necessary, update of policies and working practices 

to reflect the ‘new normal’ post COVID-19

Governance – Corporate 
Reporting

E Focus Area
C
N
A
N
R
E
V
O
G

Governance – Board Committees

Where are we?

Current policies and/or practices

2021 Objectives

Currently considered an SME, therefore falling outside of many reporting 
regimes. Additional reporting obligations will apply and increase 
transparency within the business as our size and other metrics grow

Various policies such as Anti-Bribery,  

Modern Day Slavery/Transparency in  

Supply Chains, Anti-Tax Evasion 

Monitor and identify additional reporting requirements which the 

Group may become subject to

Review existing policies and procedures and, if necessary, update 

as part of our Group integration

Creo’s Board is supported by an Audit Committee and Remuneration 
Committee, together with ad-hoc committees

Audit Committee Terms of Reference

Review and, if necessary, update terms of reference for existing 

Remuneration Committee Terms of Reference

Board committees

Consider, and if appropriate, create additional committees  

(such as a Disclosure Committee)

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

A

T

N

E

M

N

O

R

I

V

N

E

A

I

C

O

S

C

N

A

N

R

E

V

O

G

L Focus Area

Where are we?

Environmental – waste and 

Early stages of data capture

emission reduction

Actively encouraging recycling by employees within the business

Current policies and/or practices

2021 Objectives

local administration of compliance

Formalise Group-wide environmental policy 

Environmental – ISO14001:2015

BSI aware of intention to work towards ISO14001:2015 in 2021

French office holds ISO14001:2015 
certification

Formalise Group-wide recycling strategy across all offices to align 
with Chepstow HQ

Ensure all relevant data is captured across the business to ensure 
full compliance reporting

Commence Group-wide project to work towards ISO14001:2015 
standards, initially as a standalone system. Once achieved will 
consider how to integrate into Creo’s ISO13451 management 
systems

L Focus Area

Where are we?

Social – making a positive impact 

local initiatives, many of which are employee driven

in our communities

Ad hoc events such as bike donations for nHS; sourcing COVID-19 

ventilators, and PPE creation by employees

Employees encouraged to undertake local community activities

Current policies and/or practices

2021 Objectives

Core group of employees involved on an  
informal basis

Often not linked to Creo specific objectives

Formalise a charitable giving policy

Formalise a volunteering policy

Empower local community champions in each of our offices

Annually identify one relevant local cause for each office  
to support

Social – Employee wellbeing post 

Work from home and flexible working initiatives

COVID-19, including support on 

‘the return to normal’

lateral flow testing available on site

Mental health support available

Homeworking policies

Health & Safety policies, supplemented  
with COVID-19 specific rules

Continued support to all employees to adapt to the dynamic 
COVID-19 environment

Review and, if necessary, update of policies and working practices 
to reflect the ‘new normal’ post COVID-19

E Focus Area

Where are we?

Current policies and/or practices

2021 Objectives

Governance – Corporate 

Currently considered an SME, therefore falling outside of many reporting 

Reporting

regimes. Additional reporting obligations will apply and increase 

transparency within the business as our size and other metrics grow

Various policies such as Anti-Bribery,  
Modern Day Slavery/Transparency in  
Supply Chains, Anti-Tax Evasion 

Governance – Board Committees

Creo’s Board is supported by an Audit Committee and Remuneration 

Audit Committee Terms of Reference

Committee, together with ad-hoc committees

Remuneration Committee Terms of Reference

Monitor and identify additional reporting requirements which the 
Group may become subject to

Review existing policies and procedures and, if necessary, update 
as part of our Group integration

Review and, if necessary, update terms of reference for existing 
Board committees

Consider, and if appropriate, create additional committees  
(such as a Disclosure Committee)

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial StatementsDirectors’ Section 172 statement

engaging with 
our stakeholders

The Board ensures that the impact on each 
stakeholder group is carefully considered.

Stakeholder Engagement
The Board takes the concerns of its stakeholder groups  
into consideration in its discussions and decision making.  
In discharging the duty set out in Section 172(1) of the 
Companies Act 2006, the Board ensures that the impact  
on each stakeholder group is carefully considered by 
management when formulating all proposals requiring 
Board approval.

understandably, due to the impact of the COVID-19 
pandemic in 2020, the ability of the Board to engage with 
stakeholders has been constrained. nevertheless, Creo has 
continued to receive regular, direct and indirect feedback 
from relevant stakeholders. 

Set out on the next pages are, in the Board’s view, Creo’s 
key stakeholder groups, the key concerns of those groups 
and how the Board seeks to engage with them.

The Board of Directors’ Statement on s172(1) 
The Board of Directors (the “Board”) considers that it 
acts and has acted at all times, both individually and 
collectively, in a way that would be most likely to 
promote the success of the Company for the benefit of 
its members as a whole

In line with the requirements of s172(1)(a-f) of the 
Companies Act 2006, below:

(a) the likely consequences of any decision in the long term;
(b) the interests of the Company’s employees;
(c)  fostering business relationships with suppliers, 

customers and others;

(d) the impact of the Company’s operations on the 

community and the environment;

(e) maintaining a reputation for high standards of business 

conduct; and

(f)  the need to act fairly between members of the Company.

The Board’s strategy is to:

(a) develop technology and products for which there is a 
long-term clinical need and sizeable addressable 
markets (pages 12 to 15 set out further details around 
our addressable markets);

(b) ensure Creo has the appropriate infrastructure in place 
to support the development and commercialisation of 
such products; 

(c)  release products to the market in a measured and 

controlled manner to (i) minimise the risk of misuse and 
(ii) ensure products are customer sponsored for the long 
term (i.e. through clinical education and peer support by 
key opinion leaders); and 

(d) deploy capital appropriately in support of (a), (b) and (c). 

– check consistency.

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SHAREHOLDERS

EMPLOYEES

PARTNERS

Key concerns
 „ Growth and development of our product 

portfolio 

 „ Deployment of capital against a clear 

strategy

 „ Corporate governance
 „ Environmental, social and governance

Key concerns
 „ Career development and remuneration
 „ Health & Safety and wellbeing 
 „ Diversity
 „ leadership

Key concerns
 „ Quality products that meet  

clinical needs

 „ Competitive pricing 
 „ Clinical education and support

How we engage
 „ Regular communication with major 

How we engage
 „ The executive team engage directly with all 

How we engage
 „ Creo engages with key opinion leaders 

shareholders, not least to ensure that they 
understand our strategy and business 
model

 „ Creo’s Annual General Meeting (“AGM”) 
offers an opportunity for shareholders to 
meet and have direct discussions with the 
Board 

 „ Investor roadshows following the release of 
half and full-year results and attendance by 
Directors and employees at a number of 
investor and sector-specific conferences 
allow interested parties to have direct 
dialogue 

 „ Timely and appropriate releases of business 

information via the RnS

employees 

 „ COVID-19 has required additional lines of 

communication. Clear team structures that 
the size of Creo’s business now requires, 
facilitates effective delegation and reporting 
from and to the executive team. In addition, 
project-specific team structures are put in 
place when needed

 „ Employees are encouraged to take control 
of their career development, in line with the 
longer-term growth of Creo 

 „ Building on existing measures within the 
business, during the reporting period we 
have bolstered measures to support the 
health and safety and wellbeing of all 
employees

 „ We continue to develop our performance 
management and to promote a culture of 
continuous improvement throughout the 
business 

 „ All employees have the ability to raise 
grievances and to escalate concerns 
through our whistleblowing procedures

(“KOls”) around the world. Engagement 
starts before prototype devices are made to 
ensure we develop products that meet 
customers’ identified needs and which they 
will ultimately use

 „ KOls and clinicians provide feedback on 
our devices through design processes, 
usability studies and pre-clinical testing and 
analysis. This input assists strategic 
decision making to ensure capital is 
deployed on concepts and products that 
offer the greatest impact for our customers, 
their patients and ultimately, Creo’s 
business

 „ Creo’s Clinical Education Programme 

provides real-time feedback from the initial 
use of devices

 „ Creo’s expanded direct sales team offers 

support to all customers

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Strategic ReportGovernanceFinancial StatementsDirectors’ Section 172 statement continued

BUSINESS PARTNERS/ 
SUPPLIERS

COMMUNITY AND  
THE ENVIRONMENT

Key concerns
 „ Strong relationships
 „ Clear and ongoing dialogue to allow 

effective business planning

 „ Financial strength
 „ Regulatory compliance

Key concerns
 „ Safety
 „ Sustainability
 „ Community contribution

How we engage
 „ We interact in an ethical and equitable 
manner with all business partners and 
suppliers 

 „ We strive to have an open, constructive and 

effective relationship through regular 
meetings and dialogue, recognising this is 
beneficial for the whole supply chain
 „ Our procurement team focus on building 
long-term supply chain relationships, 
through open engagement and dialogue

How we engage
 „ We actively seek to engage with local 

government networks, with the intention of 
making a positive economic impact on the 
region 

 „ Where possible, we try to source locally to 

support our community 

 „ Our Clinical Education Programme provides 
our clinical community the opportunity to 
further their practice which, in turn, benefits 
their patient community

 „ Internal resource to ensure we directly 

 „ Our procurement team focus on building 

engage with regulators

long-term supply chain relationships where 
possible with local suppliers or the wider 
community, through open engagement  
and dialogue

 „ Internal resource to ensure we directly 

engage with regulators

46

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Key decisions
An overview of certain principal decisions during the reporting period, including how the Board has taken into 
account the factors set out in Section 172 of the Companies Act 2006, is set out below:

OUR COVID-19  
RESPONSE 

ACQUISITIONS 

US EXPANSION

Actions
 „ Acquired Albyn Medical
 „ Acquired Boucart Medical
 „ utilised internal and external resource to 

undertake due diligence on targets

Key stakeholder group considerations
 „ Shareholders – deployed capital to 
provide the business with a direct to 
market infrastructure in multiple European 
jurisdictions, additional talent and 
complementary products. Considered the 
impact on the valuation of Creo’s shares 
post acquisition

 „ Shareholders – evaluated that the 

acquisitions reflected the needs of the 
business and that the revenue acquired 
would be secure in the short and medium 
term to assist Creo to move to a break- 
even position, not least given market 
adjustments due to COVID-19 

 „ Employees – provided employees, both 
existing and acquired, with additional 
opportunities for career development and 
growth

 „ Customers – considered whether the 

acquisitions would assist Creo’s route to 
market and customer interactions. Both 
acquisitions provide a direct presence in 
key European markets for direct sales
 „ Customers – considered the impact on 
the acquisitions with existing distributors 
of Creo’s products

 „ Regulators – Albyn’s presence within the 
Eu provides Creo with an Eu authorised 
representative for CE compliance

Actions
 „ Established Creo’s direct presence  

in the uSA

 „ Identified the need to recruit a senior, 
market respected leader, to establish  
and manage a uS team. Recruited  
David Woods as CCO

 „ Rapidly expand the team with sales 

persons, clinical and product support 
expertise and back office staff

Key stakeholder group considerations
 „ Shareholders – delivery on the 
expectations set out in the 2019 
fundraising. The direct presence gives 
immediate customer feedback on product 
needs and gives greater control to the 
roll-out of technology

 „ Employees – increased commercial and 
sales team members bring additional 
support to existing employees and creates 
greater structure and career 
opportunities. Great talent attracts great 
talent

 „ Community – a direct presence gives 
further access to the communities in 
which our products are to be utilised.  
The intention is that as the uS presence 
grows, additional ESG efforts can be 
made in these communities also

 „ Customers – local access to staff gives 
customers in the key uS market the 
confidence in Creo’s ability to deliver 
quality products, building on existing 
relationships

Actions
 „ Identified the COVID-19 risk early, taking 

firm and immediate action

 „ Implemented a COVID-19 levels matrix, 

employee guidance and working 
protocols to allow the team to manage 
and flex the business depending on 
external risks

 „ Provided equipment and support for 

remote working

 „ Provided equipment and materials to 
allow PPE manufacturing in the early 
pandemic stages. Encouraged community 
support 

 „ Sourced and provided ventilators to local 

hospitals 

 „ Funded 100 bikes to allow key workers to 
commute to work in the early days of the 
pandemic

Key stakeholder group considerations
 „ Employees – employee safety and 

wellbeing was our immediate priority and 
concern. All staff were provided with 
guidance and support

 „ Shareholders – considered the finance 
risk posed by COVID-19 and mitigated 
this by identifying employees who could 
be furloughed, balancing the conflict of 
employee furlough impact with long-term 
growth 

 „ Shareholders – ensured that our 

COVID-19 response was communicated 
via a trading update

 „ Community – considered what Creo 
could do to help the community and 
encouraged employees to assist with the 
COVID-19 response, e.g. giving 
permission for employees who were 
qualified nurses to return to the nHS, 
providing staff with 3D printers for PPE 
creation, but also by supporting our 
customers (see below) we could support 
the community

 „ Customers – considered how we could 
assist customers by sourcing ventilators 
and providing bikes for key workers

 see pages 40 to 41

 see pages 34 to 35

 see pages 28 to 29

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

47

Strategic ReportGovernanceFinancial StatementsFinancial review

Commercial footprint 
established via acquisitions  
and organic growth

We have made significant 
progress in establishing a 
longer-term sales channel.

Richard Rees
Chief Financial Officer

I am pleased to announce our fourth Annual Report 
and accounts since our IPO on AIM in 2016. The 
adversity faced by the business from COVID-19 has, 
in part, been mitigated through the strength of the 
balance sheet following the 2019 fund raise. Applying 
this funding in line with the objectives set out in 2019 
to acquire Albyn Medical and Boucart Medical brings 
immediate revenue and positive cash flow to the 
Group, strengthens the business and confirms Creo  
as a platform for future growth. 

Revenue and other income
Despite COVID-19 disrupting sales channels and restricting 
access to clinical training and travel, the Group has made 
significant progress in establishing a longer-term sales 
channel through new products as well as development of 
our commercial footprint via acquisitions and organic 
growth. We secured distribution contracts in the APAC 
region, developed our sales team in the uS headed by 
David Woods (Chief Commercial Officer, formally of 
PEnTAX), acquired Albyn Medical Group to provide 
additional cashflow, access to European markets and sales 
expertise throughout Europe and further enhanced our 
European presence with the acquisition of Boucart Medical. 

Revenues billed in the period in relation to Speedboat and 
CROMA totalled £0.1m of which £39k has been recognised 
as revenue with the balance accounted for below the line in 
administrative expenses. Since the acquisition of the Albyn 
Medical Sl, the Albyn Group of the business generated 
£9.4m in the five-month period since 24 July 2020.  
Other operating income of £0.05m in the 12-month period 
to 31 December 2020 (December 2019: £0.1m) relates to 
research grants.

Operating loss
The operating loss for the period increased to £23.5m 
(December 2019: £18.9m), reflecting the increased 
operating expenses in relation to clinical and development 
activities together with further investment in headcount and 
business infrastructure to support the business and enable 
it to continue to develop and commercialise its technology. 
This continued investment in the business will support 
anticipated growth and development in the coming periods.

The underlying operating loss (also referred to as adjusted 
EBITDA) for the period was £18.0m (December 2019: 
£14.0m).

Whilst EBITDA is not a statutory measure, the Board 
believes it is helpful to include for investors as an additional 
metric to help provide a meaningful understanding of the 
financial information as this measure provides an 
approximation of the ongoing cash requirements of the 
business as it continues to pursue its future development 
and begins to commercialise its approved products. The 
adjusted EBITDA position excludes share-based payment 
expenses which are non-cash and incorporates the 
recovery of research and development expenditure which 
the Group is able to benefit from through R&D tax credit 
schemes.

(All figures £)

31 December 2020

31 December 2019

Operating loss
loss before income tax
Total comprehensive loss for the period

underlying operating loss adjustments:
Share-based payments
Depreciation and amortisation
R&D expenditure recovered via tax credit scheme

underlying operating loss (non-statutory measure)

(23,484,062)
(23,461,805)
(20,744,241)

(18,875,378)
(18,615,381)
(15,911,150)

728,145
1,596,419
3,146,080

1,554,845
641,725
2,710,239

(18,013,418)

(13,968,569)

48

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

£(23.5)m

Operating loss

£9.4m

Revenue

Tax
The tax credits recognised in the current and previous fiscal 
year relate solely to R&D tax credit claims. A deferred tax 
asset has been recognised in respect of the business 
combination relating to our Albyn subsidiaries. A deferred 
tax asset has yet to be recognised for the losses of Creo 
Medical limited due to the uncertainty over the timing of 
future recoverability.

Expenses
Administrative expenses comprising R&D, operational 
support, sales and marketing, and finance and 
administration costs totalled £27.1m (December 2019: 
£19.0m). Adjusting for share-based payments, depreciation, 
amortisation and tax income as shown in the table above, 
underlying administrative expenses are £21.7m (December  
2019: £14.0m).

This annualised increase of £8.1m reflects the continued 
investment made by the Group in clinical and development 
activities and the move from small discrete production 
batches into full-scale manufacturing. Personnel costs 
continue to be the largest expense and represent 
approximately 60% of the Group’s underlying  
administrative expenses.

Loss per share
loss per share was 13 pence (December 2019: 13 pence).

Total assets at the end of the period increased to £93.5m 
(31 December 2019: £88.3m), a 5.9% increase, reflecting the 
increase in assets and goodwill as a result of the business 
combination, offset by the operating cash outflow for the 
period. Cash and cash equivalents at 31 December 2020 
was £45.1m (31 December 2019: £81.0m). net assets were 
£62.8m (31 December 2019: £82.6m), a 25% decrease due  
to liabilities associated with the business combination.

Accounting policies
The Group’s financial statements have been prepared  
in accordance with International Financial Reporting 
Standards. The Group’s accounting policies have been 
applied consistently throughout the period and are 
described on pages 86 to 94.

Principal risks and uncertainties
The principal risks and uncertainties facing the Group  
are set out on pages 50 to 55.

Directors
Details of the Directors who served during the period 
ending 31 December 2020 are set out on pages 58 to 59. 
Six of the Directors serving on the Board at the year end 
were male with one female. 

Conflicts of interest
To address the provisions of Section 175 of the Companies 
Act 2006 relating to conflicts of interest, the Company’s 
Articles of Association allow the Board to authorise 
situations in which a Director has, or may have, a conflict  
of interest. Directors are required to give notice of any 
potential situations or transactional conflicts that are to be 
considered at the next Board meeting and, if considered 
appropriate, conflicts are authorised. Directors are not 
permitted to participate in such considerations or to vote 
regarding their own conflicts.

Dividend
no dividend has been proposed for the period to 
31 December 2020 (31 December 2019: £nil).

Richard Rees
Chief Financial Officer

Cash flow and balance sheet
net cash used in operating activities was £16.3m  
(December 2019: £11.8m), driven by the continued 
investment in research and development of new devices, 
establishing a uS and APAC presence. net cash used in 
investing activities was £21.0m (December 2019: £0.8m) 
driven by the acquisition of Albyn and Boucart to bolster 
market access and sales expertise. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

49

Strategic ReportGovernanceFinancial StatementsPrincipal risks and uncertainties

approach to  
managing risk

The Audit Committee formally reviews the 
effectiveness of the Group’s risk management 
processes and internal control systems on behalf 
of the Board. The Board has overall responsibility 
for risk management and internal controls. 
Our risk management process is designed to 
identify, evaluate and mitigate significant risks  
to the business.

Although we believe that our risk 
management procedures are adequate, the 
methods used to manage risk may not 
identify current or future risks or the extent 
of future exposures.

COMMERCIAL, OPERATIONAL, REGULATORY AND LEGAL RISKS

Risk

Description

Mitigation

Movement

Market 
acceptance of 
current and 
new products

There can be no assurance that our 
technology will prove to be an attractive 
addition or alternative to existing surgical 
devices. Conversely, the business needs to be 
able to scale up in the event of rapid adoption 
of our products.

The development of a market for our products 
(and the timing of this) is affected by many 
factors, including: (i) the emergence of newer, 
more competitive technologies and products; 
(ii) the cost of our products; (iii) regulatory 
requirements; (iv) customer perceptions of the 
efficacy and reliability of our products; and (v) 
customer reluctance to buy a new product.

Product 
development

Much of our future revenues will depend on 
our ability to continue to develop new 
products. These products may take longer to 
develop than planned, require more resources 
or may pose technical challenges that we 
cannot solve.

 „ We engage with Key Opinion leaders and 

clinicians on the development of our 
products, gathering feedback in order to 
develop products that meet their needs. 

 „ Our Clinical Education Programme is 

designed to educate clinicians on the safe 
and effective use of our products. 

 „ We continue to develop our product portfolio 
beyond the initial suite of products to give 
depth and breadth to the business. 
 „ We have designed the business to be 

scalable, for example with the management 
structure, facilities and our approach to 
training clinicians. 

 „ Our strategy to work through multiple 

channels to market will share some risk with 
third-party distributors.

 „ new product development is complementary 
to work already being undertaken by the 
business. We are therefore able to leverage 
existing skills and knowledge.

 „ The Creo team has a depth of knowledge and 
experience in the devices that it is developing.

 „ We plan to allow select third parties to 

develop devices that are compatible with 
Creo’s CROMA Advanced Energy Platform to 
exploit Creo’s Kamaptive Technology. In 
doing so, product development risks are 
passed to third parties whilst increasing the 
end user’s ability to exploit the benefits of 
Creo’s platform technology.

50

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Risk

Description

Mitigation

Movement

Regulatory  
risk

Risks relating 
to IP, 
proprietary 
rights and 
confidential
information

Our products are regulated by national and 
regional medical device regulations; there can 
be no assurance that we will receive regulatory 
approvals on a timely basis, or at all. There may 
also be regulatory changes that could require 
additional studies and a need to resubmit 
products to the regulatory authorities.

We also need to comply with ongoing 
regulatory requirements, such as to maintain a 
quality system, for which we are subject to 
periodic inspections (scheduled and 
unscheduled), restrictions in relation to 
promotional materials and post-market safety 
surveillance programmes.

Reimbursement of medical devices in Europe 
is determined on a country-by-country basis, 
at a national level or, in some cases, by 
regional authorities within countries. Securing 
reimbursement may require us to collect and 
disseminate further data to demonstrate the 
clinical value and cost-effectiveness of our 
products, and there can be no assurance that 
the reimbursement process will be successful.

now the uK have left the Eu, the uK may 
require new standards to the prevailing  
CE/uKCA standards requiring additional 
regulatory approval of our products before 
they can be offered for sale in the uK.

We rely primarily on a combination of patents 
and proprietary knowledge, as well as 
confidentiality procedures and contractual 
restrictions to establish and protect our 
proprietary IP rights.

There can be no assurance of obtaining new 
patents, or that existing patents will provide us 
with sufficient protection in the case of an 
infringement of our technology or that others 
will not independently develop comparable or 
superior technology. We may inadvertently 
infringe a third party’s patent, which could lead 
to litigation, the requirement to obtain a 
licence, or the need to cease development or 
commercialisation of the infringing technology 
or product.

 „ We have CE marking for six of our devices as 

well as our CROMA platform, and FDA 
clearance for our Speedboat Inject, 
MicroBlate Fine, MicroBlate Flex and SlypSeal 
Flex devices in addition to the CROMA 
Advanced Energy Platform. 

 „ Our QMA team is focused on the regulatory 

needs for product development and develops 
quality documentation to support all 
regulatory applications.

 „ We are ISO: 13485 accredited and are subject 
to regular audits from bodies such as ISO and 
BSi.

 „ All documentation is stored and available 

should any resubmission be necessary, and 
our quality systems are designed to be 
sufficiently robust to withstand any necessary 
scrutiny.

 „ We are working with local distribution 

partners to mitigate exposure to 
reimbursement risk. local distributors will 
identify the pricing locally to establish 
whether a particular market is worth 
pursuing.

 „ Our CE registrations have been novated to 
BSi in the netherlands. We have local 
expertise and knowledge of European 
authorities through our Albyn team. 

 „ We continue to monitor the uK’s regulatory 

landscape post Brexit and will take necessary 
actions to register products in any alternative 
uK-based system as and when required.

 „ We have a long-standing track record of IP 
generation and successful applications, and 
have a long-standing relationship with our 
patent agent who has a deep understanding 
of our technology and the medical device 
sector and who advises us on the application 
and execution of patents.

 „ We undertake freedom to operate searches at 
the early development stages of a new device 
and seek to ensure all devices are covered by 
strong IP coverage.

 „ There is an ongoing review of terms and 

conditions with third parties to ensure that IP 
rights are retained and protected wherever 
possible.

IT security

The risk of industrial hacking for sensitive 
information and/or with the intention of 
deliberate malice resulting in disruption to the 
business. 

 „ A Director of IT has been engaged to ensure 
we minimise any potential cyber-security 
risks. 

 „ Strong IT security measures have been 

In the event of a data breach the Group is 
liable to be fined for a breach of GDPR 
legislation.

implemented and are reviewed to ensure that 
we are adequately protected.

 „ The Company holds limited personal and 

sensitive data and policies are in place that 
are designed to ensure compliance with 
GDPR.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

51

Strategic ReportGovernanceFinancial StatementsPrincipal risks and uncertainties continued

COMMERCIAL, OPERATIONAL, REGULATORY AND LEGAL RISKS continued

Risk

Description

Mitigation

Movement

Product liability 
or other legal 
risks

Criminal or civil proceedings might be filed 
against the Group by study subjects, patients, 
the regulatory authorities, other companies 
and any other third party using or marketing 
our products.

If we cannot successfully defend ourselves 
against product liability claims, we may incur 
substantial liabilities or be required to limit 
commercialisation of our products if approved. 
Successful defence of any such claims could 
require significant financial and management 
resources.

Dependence on 
key executives 
and personnel

The future success of the Group will depend in 
part upon the expertise and continued service 
of certain key executives and technical personnel. 
In particular, Professor Chris Hancock has been, 
and remains, essential to the development of  
the Group.

Our ability to successfully develop commercial 
products will also depend on our ability to 
attract and retain suitable personnel.

 „ A number of our products have obtained 
approvals/clearance from third-party 
regulatory bodies in the Eu and united 
States.

 „ Our design process seeks to mitigate issues 
by including preclinical and clinical trials in 
the development of our products.

 „ We invite input from Key Opinion leaders on 

product development and their needs.

 „ Our QMS system is designed to comply with 

ISO 13485.

 „ We review our insurance coverage annually.
 „ Our Clinical Education Programme is 

designed to educate clinicians on the safe 
and effective use of our products.

 „ We have implemented a share option scheme 

to retain key employees and enter into 
contracts that contain limited non-
competition provisions with key personnel.
 „ We have taken great steps over the last 12 
months to continue to recruit more people 
across the whole business.

 „ Our HR team is focused on obtaining, 

developing and managing talent within the 
business.

 „ By capturing IPR through patent applications, 

we are able to ensure ownership of 
knowledge and create foundations for our 
product pipeline.

Dependence on 
distributors in 
certain 
geographical 
areas

Sales of our products depend, in part, on the 
financial resources, expertise and clients of our 
distributors, agents and other channel 
partners.

We cannot ensure that we will be able to retain 
our distributors, renew existing distribution 
agreements on commercially favourable terms, 
enter into new distribution agreements for 
target geographical markets or that 
distribution partners will dedicate the 
resources necessary for the commercial 
success of our products.

 „ We have signed a number of new distribution 

agreements in Asia and, following the 
acquisitions of Albyn Medical and Boucart 
Medical, we have a direct route to key 
European markets to support certain existing 
and new distributor relationships. 

 „ We have recruited employees with direct and 
relevant experience in sales in the medical 
device sector. They are responsible for 
establishing distribution partners in key 
territories as well as developing a direct sales 
team.

52

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Risk

Description

Mitigation

Movement

Dependence on 
key suppliers 
and internal 
resource to 
manufacture 
products

The manufacture of our products involves a 
number of parts, some of which may only be 
available from a limited number of third parties 
and/or rely on key internal processes within 
the business.

Failure by a third party to deliver components 
or a third party ceasing to manufacture 
components could result in delays in the 
manufacture of products or the need to 
redesign certain elements.

POLITICAL RISKS

The UK’s  
exit from 
the European 
Union

We face risks in relation to the political and 
economic instability associated with the uK 
leaving the European union, as well as 
potential changes to the legal framework 
applicable to our business.

We face certain geopolitical risks in relation to 
countries seeking to on-shore or pursuing a 
‘buying local’ policy which could fetter 
international sales of products manufactured 
outside of such countries.

Events taking 
place in other 
jurisdictions  
may adversely 
impact on 
Creo’s ability  
to market 
products

 „ Wherever possible we seek to have a number 
of suppliers for components. As we move to 
manufacturing, we are seeking to ensure that 
all critical components have at least two 
sources.

 „ We have engaged with outsourcing partners 

to assist with part or all of certain 
manufacturing processes.

 „ We have designed our manufacturing to be 
scalable and have a number of operatives 
trained in all aspects of manufacturing.
 „ Our procurement teams are working to 
identify alternative and complementary 
suppliers to ensure that our supply chain is 
robust.

 „ Our strategy is not to focus solely on Eu 

markets. Alongside the Eu, we will focus on 
the uK and the uS along with other markets.

 „ We monitor developments on an ongoing 
basis to allow the business to react when 
necessary.

 „ Employees that are not uK citizens have the 
right to work in the uK, and our HR team 
manages processes to ensure that this will 
continue to be the case post Brexit.

 „ The addition of Albyn Medical and Boucart 
Medical within the Group provides a direct 
presence and entry point to the Eu market.

 „ We have established a uS subsidiary to assist 

with product exploitation in the uS.

 „ We have established subsidiaries in Australia 

and Singapore to assist with product 
exploitation in the APAC region. 

 „ local distributors are engaged to seed local 
markets and generate initial demand of 
products therefore giving us a local presence 
with established persons.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

53

Strategic ReportGovernanceFinancial StatementsPrincipal risks and uncertainties continued

PANDEMICS, NATURAL DISASTERS AND PROPERTY LOSS

Risk

Description

Mitigation

Movement

 „ The business is continually monitoring the 
development of COVID-19 and the possible 
impact it could have on our business. We are 
seeking to comply with and, where possible, 
go beyond government guidance as issued 
from time to time.

 „ Guidance has been provided to all employees 
on the steps that they need to undertake to 
mitigate the risk of Coronavirus spreading 
between employees.

COVID-19

There is significant uncertainty worldwide in 
relation to the social and economic impact 
from the spread of Coronavirus (COVID-19) 
and the various national responses.

national travel restrictions and social 
distancing measures will prevent Creo 
personnel from visiting countries where 
restrictions are in place and will limit potential 
users of our products from attending training 
and/or trainers from providing training on the 
safe use of our products.

Medical resources at national and local levels 
will be focused on mitigating the impact of 
COVID-19 rather than undertaking non-urgent 
or elective procedures that would otherwise be 
able to utilise our products.

There are restrictions on the ability of sales 
representatives to attend customer sites.

Should personnel become infected or show 
symptoms, they will be required to self-isolate 
and/or take extended time off work.

national social distancing responses require 
alternative working methods (i.e. home-
working) which may not be suitable for all 
employees.

The possible threat of natural disasters 
affecting the ability to trade and manufacture.

 „ The Company property is well secured and 

we have taken reasonable steps to protect the 
contents.

 „ A disaster recovery plan has been developed.

Events beyond 
the control of the 
management of 
the Company 
may have 
adverse effects 
on the business

54

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

FINANCIAL RISKS

Risk

Description

Mitigation

Movement

Availability  
and terms  
of additional 
financing 
required

Our financing requirements depend on 
numerous factors, including the rate of 
market acceptance of our technologies and 
our ability to attract customers. We may be 
unable to obtain adequate financing on 
acceptable terms, if at all, which could cause 
us to delay, reduce or abandon research and 
development programmes or hinder 
commercialisation of some or all of our 
products.

 „ The 2019 fund raise added significant 

strength to the balance sheet to allow Creo  
to achieve its near-term objectives. 

 „ We work closely with a number of agencies 
and bodies to maximise the amount of grant 
funding that is available to assist with our 
technological development while minimising 
our spend. 

 „ The acquisition of Albyn Medical has already 
and is forecast to continue providing the 
Group with positive cashflows to assist with 
reducing cash burn. 

 „ A significant amount of our development 

spend is subject to research and 
development tax relief. 

 „ We also have in place controls and 

procedures to manage expenditure in line 
with budgets.

Foreign 
exchange  
rate fluctuations

We record transactions and prepare our 
financial statements in Sterling, but a 
substantial proportion of our income is 
expected to be received in uS Dollars and 
Euros. We also incur some expenditure in uS 
Dollars and other currencies. To the extent 
that the Group’s foreign currency assets and 
liabilities are not matched, fluctuations in 
exchange rates may result in realised or 
unrealised exchange gains and losses on 
translation of the underlying currency into 
Sterling.

 „ We enter into various derivative financial 
instruments to manage our exposure to 
foreign exchange risks, including forward 
exchange contracts and cross-currency 
swaps as are required from time to time.
 „ We hold various currencies in different 
jurisdictions and utilise these to settle 
liabilities in the local currency to reduce our 
exposure to Forex risk. 

The Strategic Report was approved by the Board of Directors on 3 June 2021 and was signed on its behalf by

Richard Rees
Chief Financial Officer
3 June 2021

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

55

Strategic ReportGovernanceFinancial StatementsThe directors 
recognise the 
importance of 
sound corporate 
governance

and are committed to maintaining high 
standards of corporate governance. 

56

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

CORpORaTe 
GOVeRNaNCe

Board of Directors 

Directors’ report  

Directors’ responsibilities  

Corporate governance report  

Directors’ remuneration report (unaudited) 

58

60

62

63

69

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

57

Strategic ReportGovernanceFinancial StatementsBoard of Directors

Executive Directors

Craig Gulliford
Chief Executive Officer

Professor Christopher Hancock
Chief Technology Officer

Richard Rees
Chief Financial Officer

Richard joined Creo Medical as 
CFO in July 2016. Prior to joining 
Creo, Richard was CFO of SPTS 
Technologies, a uK-based, global 
manufacturer of semiconductor 
capital equipment. In 2011,  
Richard was part of the SPTS 
Technologies’ management team 
that, together with Bridgepoint 
Capital, acquired SPTS 
Technologies for $200m from 
Sumitomo Precision Products. In 
2014, SPTS Technologies was 
acquired by Orbotech ltd for more 
than $350m. 

Prior to joining SPTS 
Technologies, Richard spent seven 
years at KPMG in audit.

Chris is the founder of Creo Medical 
and has over 25 years’ experience in 
medical device development, 
including four years at Gyrus Group 
plc in his role as Senior Engineer.

Chris holds a personal Chair in the 
Medical Microwave Systems 
Research Group at Bangor 
university. Chris is a Fellow of the 
Institute of Physics, a Chartered 
Physicist, Fellow of the Institute of 
Engineering and Technology, a 
Chartered Engineer and a Senior 
Member of the Institute of Electrical 
and Electronics Engineers. Chris is 
also a Royal Academy of 
Engineering Visiting Professor at 
uCl and was awarded the 
Katherine Burr Blodgett Gold Medal 
and Prize in 2018 for work on Creo’s 
CROMA Advanced Energy Platform 
technology. Chris is a named 
inventor and lead author on over 
1,000 granted patents, patent 
applications and international 
journal publications.

Craig was a founding angel 
investor in Creo Medical and 
became CEO in 2012. Craig 
qualified with an MSc in 
Electronic Engineering from the 
university College of north 
Wales. 

Craig’s early career developed in 
the Middle East, working with 
large corporates delivering 
complex commercial projects. 
Craig has over 25 years’ 
experience in building 
international businesses from 
early stage through to significant 
scale. In January 1999, Craig 
joined a start-up software and 
hardware business where, as 
COO, he was part of a small 
team that grew the company 
both organically and through 
acquisition, from a loss-making 
start-up to a profitable business 
delivering significant 
shareholder returns and an exit 
in 2007.

Craig is Chairman of Humankind 
Ventures limited and a 
non-Executive Director of I.Q. 
Endoscopes limited.

David Woods
Chief Commercial Officer

David joined Creo as CCO in 
August 2020, having previously 
sat on Creo’s Board as a 
non-Executive Director. David 
provides leadership and strategic 
direction for Creo’s commercial 
divisions, overseeing all strategic 
global commercial activities. 

David is an industry veteran  
within the MedTech sector.  
His experience encompasses 
Gastroenterology, General and 
Orthopaedic Surgery, Pulmonology 
and Ear, nose and Throat. 

Prior to joining Creo, David was 
the President and CEO of PEnTAX 
Americas and M&A Director of 
HOYA Group PEnTAX Medical. 
David brings significant operating 
experience, market understanding 
and a proven track record of 
achievement to the Creo team at a 
crucial time when Creo is moving 
from early clinical adoption to 
global commercialisation 
expansion.

David was awarded the American 
Society for Gastrointestinal 
Endoscopy President’s Award in 
2010, recognising exceptional 
contributions to the society and its 
mission.

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C_GEn_Page

Non-Executive Directors

Charles Spicer
Chairman

Charles is an experienced director 
of public and private companies, 
primarily in the MedTech sector. 
He is also Chairman of IXICO plc, 
MJ Hudson Group plc and Korn 
Wall limited (KwickScreen). In 
addition, Charles is Chair of the 
uK Department of Health’s 
Product Development Awards 
Selection Panel B for Invention for 
Innovation (i4i). He served as a 
director of Aircraft Medical 
(acquired by Medtronic Inc. in 
2015) and Stanmore Implants 
(acquired by Stryker Inc. in 2016). 
Charles was previously Chief 
Executive of MDY Healthcare plc, 
a strategic healthcare investor 
and, prior to that, Head of 
Healthcare Corporate Finance at 
both numis Securities and 
nomura International.

Charles is a member of Creo’s 
Audit Committee and previously 
chaired Creo’s Remuneration 
Committee prior to the 
appointment of Ivonne Cantu on 
1 February 2020.

John Bradshaw
Independent Non-Executive 
Director

Ivonne Cantu
Independent Non-Executive 
Director 

John is a chartered accountant 
with more than 25 years’ 
experience as a chief financial 
officer with venture capital backed 
and listed companies. John is the 
Chief Financial Officer of Syncona 
Investment Management limited, 
the Investment Manager of 
Syncona limited, a FTSE 250 
listed life sciences investment 
company. John is a non-Executive 
Director and Audit Committee 
Chair of AIM listed IXICO plc.

John chairs Creo’s Audit 
Committee and is a member of 
the Remuneration Committee.

Ivonne joined Creo’s Board on 
1 February 2020. Ivonne has 
extensive experience in corporate 
finance acting as a corporate 
finance adviser to uK and 
international companies for more 
than 20 years at Cenkos Securities 
plc and previously at Merrill lynch.

Ivonne is currently Director of 
Investor Relations and Corporate 
Development at Benchmark 
Holdings plc, an AIM listed 
aquaculture technology company. 
Ivonne is also a trustee of la Vida, 
a uK charity established to help 
disadvantaged people residing 
permanently in latin America, in 
particular, by preserving and 
protecting health, relieving 
sickness, relieving poverty and 
advancing education.

Ivonne holds a BSc in Engineering 
from universidad Panamericana in 
Mexico and an MBA from the 
Wharton School of Business.

Ivonne chairs Creo’s 
Remuneration Committee and is a 
member of the Audit Committee.

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59

Strategic ReportGovernanceFinancial StatementsDirectors’ report 

The Directors present their report together with the audited 
consolidated financial statements for the 12 months to 31 
December 2020. These will be laid before the shareholders 
of the Company at the next Annual General Meeting (AGM).

Creo Medical Group plc (admitted to the AIM market of the 
london Stock Exchange (lSE:CREO)) is incorporated in 
England and Wales, registration number 10371794.  
The Company’s registered office is at Creo House, unit 2, 
Beaufort Park, Beaufort Park Way, Chepstow, Wales,  
united Kingdom nP16 5uH.

Principal activity
The principal activity of the Group during the period 
continued to be that of research and development and the 
manufacture and sale of medical devices and instruments. 
The principal activity of the Company is that of a  
holding company.

Results and dividends
The results of the Group for the 12 months to 31 December 
2020 are set out in the Consolidated Statement of Profit or 
loss and Other Comprehensive Income on page 82.

The Directors do not recommend the payment of  
a dividend.

Review of the period
A summary of the Group’s progress and development is set 
out in the Chairman’s Statement, the Chief Executive’s 
Statement, the Chief Technology Officer’s Statement, the 
Chief Commercial Officer’s Statement and the Financial 
Review, which form part of the Strategic Report on pages  
6, 8, 18, 26 and 48 respectively. This analysis includes 
comments on the position of the Group at the end of the 
reporting period, an indication of likely future developments 
in the business of the Group and details of the Group’s 
activities in the field of research and development and the 
steps taken to commercialise its technology.

Directors 
The Directors who held office during the year and up  
to the date of approval of the financial statements were as 
follows:
 „ Professor Christopher Paul Hancock 
 „ Craig Jonathan Gulliford 
 „ Richard John Rees 
 „ David Gerard Woods 
 „ Charles Alexander Evan Spicer 
 „ John Bradshaw
 „ Ivonne Maria Gloria Cantu (appointed 1 February 2020)

Directors’ interests and indemnity arrangements
The Directors’ interests in the shares of the Company are 
disclosed in the Remuneration Report on pages 69 to 73.

In accordance with Section 234 of the Companies Act  
2006 and as permitted by the Articles of Association  
of the Company, the Company maintained insurance 
throughout the year for its Directors and officers against  
the consequences of actions brought against them in 
relation to the execution of their duties for the Company.

no Director had, during or at the end of the year, a material 
interest in any contract which was significant in relation to 
the Group’s business except in respect of service 
agreements and share option awards and as disclosed in 
the Directors’ Remuneration Report on pages 72 to 73. It is 
noted that until 31 July 2020, David Woods was the 
President and CEO of PEnTAX Americas and M&A Director 
of HOYA Group PEnTAX Medical, a significant shareholder 
of Creo Medical Group plc and with whom during the 
reporting period the Company had agreements in place  
for the distribution of its products in key markets in the 
Asia-Pacific region and Germany, France and Italy.  
David Woods commenced full-time employment with  
the Group as of 1 August 2020.

The Company has not granted any indemnities to any of its 
Directors against liability in respect of proceedings brought 
by third parties.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Other information
An indication of likely future developments in the business 
can be found in the Stetegic Report on page 16. Significant 
events which have occurred since the end of the financial 
year have been included in note 28 of the consolidated 
financial statements.

Auditor
KPMG llP was reappointed as auditor during the period,  
in accordance with Section 489 of the Companies Act 
2006. The Company has decided to re-tender for 2021 as 
the RI is changing. KPMG llP will not participate in the 
tender process for the 2021 audit.

By order of the Board

Richard Rees
Director

Creo House
unit 2, Beaufort Park
Beaufort Park Way
Chepstow
Wales
nP16 5uH
3 June 2021

Share capital
Details of the Company’s issued share capital are shown in 
note 21 to the consolidated financial statements.

The share capital comprises one class of ordinary shares 
and these are admitted on the AIM market of the london 
Stock Exchange. As at 31 December 2020, 157,891,181 fully 
paid ordinary shares were in issue.  

All shares are freely transferable and rank pari passu for 
voting and dividend rights.

Substantial holdings
As at 31 December 2020, shareholders holding more than 
3% of the share capital of Creo Medical Group plc were as 
follows:

Name of shareholder1

Canaccord Genuity
Baillie Gifford
Finance Wales Investments
M&G Investments
AXA Framlington Investment 

Managers 

Tellworth Investments
Capital Group
Fidelity International
HOYA Corporation

Number of 
shares

26,720,201
13,337,976
12,776,727
8,333,000

7,302,009
5,793,911
5,440,967
5,000,778
4,799,880

 voting 
rights
%

16.92
8.45
8.09
5.28

4.62
3.67
3.45
3.17
3.04

1. 

Information taken from 31 December RD:IR Equiniti Analysis.

Save as referred to above, the Directors are not aware of 
any persons as at 31 December 2020 who were interested 
in 3% or more of the voting rights of the Company or could 
directly or indirectly, jointly or severally, exercise control 
over the Company.

Financial risk management objectives and policies
The Company’s financial risk management objectives and 
policies are shown in note 18 to the consolidated financial 
statements. The main risks arising from the Company’s 
financial instruments are interest rate risk, exchange rate 
risk, credit risk, and liquidity risk, which are continuously 
monitored by the Board.

Political contributions
The Company made no political donations or incurred any 
political expenditure during the year.

Disclosure of information to auditor
The Directors who held office at the date of approval of this 
Directors’ report confirm that, so far as they are each aware, 
there is no relevant audit information of which the 
Company’s auditor is unaware; and each Director has taken 
all the steps that he ought to have taken as a Director to 
make himself aware of any relevant audit information and  
to establish that the Company’s auditor is aware of  
that information.

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61

Strategic ReportGovernanceFinancial StatementsStatement of Directors’ responsibilities in respect of the Annual Report and the 
Financial Statements

The Directors are responsible for preparing the Annual Report  
and the Group and Parent Company financial statements in 
accordance with applicable law and regulations.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Parent Company’s transactions and disclose with 
reasonable accuracy at any time the financial position  
of the Parent Company and enable them to ensure that its 
financial statements comply with the Companies Act 2006. 
They are responsible for such internal control as they 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, 
whether due to fraud or error, and have general 
responsibility for taking such steps as are reasonably  
open to them to safeguard the assets of the Group and  
to prevent and detect fraud and other irregularities.

under applicable law and regulations, the Directors are  
also responsible for preparing a Strategic Report and a 
Directors’ Report that complies with that law and  
those regulations.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. legislation in the uK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

Company law requires the Directors to prepare Group 
and Parent Company financial statements for each 
financial year. Under the AIM Rules of the London 
Stock Exchange they are required to prepare the 
Group financial statements in accordance with 
international accounting standards in conformity with 
the requirements of the Companies Act 2006 and 
applicable law and they have elected to prepare the 
Parent Company financial statements in accordance 
with UK accounting standards and applicable law, 
including FRS 101 Reduced Disclosure Framework.

under company law the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
Parent Company and of the Group’s profit or loss for that 
period. In preparing each of the Group and Parent Company 
financial statements, the Directors are required to:
 „ select suitable accounting policies and then apply them 

consistently;

 „ make judgements and estimates that are reasonable, 

relevant and reliable;

 „ state whether they have been prepared in accordance 
with international accounting standards in conformity 
with the requirements of the Companies Act 2006;
 „ assess the Group and Parent Company’s ability to 

continue as a going concern, disclosing, as applicable, 
matters related to going concern; and

 „ use the going concern basis of accounting unless they 

either intend to liquidate the Group or the Parent 
Company or to cease operations, or have no realistic 
alternative but to do so.

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Corporate governance report 

The Directors recognise the importance of sound corporate 
governance and are committed to maintaining high 
standards of corporate governance. 

In accordance with the London Stock Exchange’s 
requirement for all AIM-quoted companies to adopt 
and comply with a recognised corporate governance 
code, the Board of Directors of Creo Medical Group plc 
adopted the Quoted Companies Alliance (QCA) 
Corporate Governance Code (Code). 

The Board is of the unanimous opinion that the Company 
complies with the Code and any divergence from the Code 
(details of which are set out below) are, in the circumstances, 
reasonable, appropriate and in the best interests of Creo’s 
stakeholders as a whole. 

notwithstanding the challenges faced from COVID-19, 
governance and compliance have remained a key focus  
for the Board of Creo during 2020. 

The Quoted Companies Alliance Corporate 
Governance Code
The Code is constructed around 10 principles, taking key 
elements of good governance and applying them in a 
manner which is workable for the needs of a growing 
company in pursuit of medium to long-term value creation 
for shareholders. Each principle is set out below, together 
with a commentary of Creo’s compliance. To the extent 
that an explanation of Creo’s compliance set out against 
one principle is equally as relevant against another 
principle, the explanation is deemed to apply to all  
relevant principles.

Deliver growth
1. ESTABLISH A STRATEGY AND BUSINESS 
MODEL WHICH PROMOTE LONG-TERM VALUE 
FOR SHAREHOLDERS
Creo is an advanced energy medical device company. 
Focused on the development and commercialisation of 
minimally invasive medical devices, Creo’s mission is to 
improve patient outcomes by applying advanced energy to 
surgical endoscopy. Creo’s CROMA Advanced Energy 
Platform delivers bipolar RF for precise localised cutting 
and microwave energy for controlled coagulation. Creo’s 
advanced energy enables single-use surgical accessories 
to be optimised for the dissection, resection, haemostasis 
and ablation of tissue in multiple areas of therapy. 

Our strategy is to bring the CROMA Advanced Energy 
Platform to market through a suite of both multi and single 
modality, single-use medical devices which we have 
designed, initially for the emerging field of GI therapeutic 
endoscopy. Through the development of our CROMA 
Advanced Energy Platform and the continued evolution and 
invention of innovative medical devices, we believe our 
technology can impact the landscape of surgery and 
endoscopy by providing safer, less invasive and more 
cost-efficient treatment options.

To achieve our goal, we:
 „ Invest in developing and protecting our strong 

intellectual property portfolio, comprising, in total, 247 
granted patents and 763 pending applications;

 „ Recruit staff with a strong pedigree from the MedTech 
and other relevant sectors, with depth of expertise 
spanning R&D, quality, regulatory approval and 
commercialisation;

 „ Invest in the development of our people by supporting 
ongoing academic qualifications and promoting an 
entrepreneurial and collegiate working environment; and

 „ nurture long-term strategic relationships with: 

 „ Eminent clinicians and key opinion leaders practising 

in our fields of interest around the world;

 „ Distribution partners to give us scalable geographical 

reach into key markets; and

 „ Shareholders to ensure that we have access to the 

support and capital that we need to achieve our goal.

We face a number of challenges in the execution of our 
strategy. These include but are not limited to:
 „ uncertainty that our technology will be an attractive 
addition or an alternative to existing surgical devices. 
This is mitigated by engaging with key opinion leaders to 
gather relevant feedback and develop products that 
meet clinical needs. We also provide education on the 
safe use of our products through our Clinical Education 
Programme; and

 „ uncertainty that we can obtain regulatory clearances for 
products in a timely manner (if at all). To mitigate this, 
we employ a dedicated team focused on the regulatory 
requirements of products and who provide the 
necessary documentation to support our regulatory 
applications. 

COVID-19 has had a global impact on all business. For 
Creo, users of our products have been redeployed to help  
to provide healthcare services and support to COVID-19 
patients, delaying elective procedures. Worldwide travel 
restrictions have hampered our ability to meet and train 
clinicians on the safe use of our products. nevertheless, as 
a business we have continued to focus on what we are able 
to do within the restricted environment in which we find 
ourselves, focusing on core areas of product development. 

Further detail on the principal risks and uncertainties that 
may affect the business are set out in more detail on  
pages 50 to 55.

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63

Strategic ReportGovernanceFinancial StatementsCorporate governance report continued

2. SEEK TO UNDERSTAND AND MEET 
SHAREHOLDER NEEDS AND EXPECTATIONS
We encourage active communication with all shareholders 
to ensure our strategy and business model is understood 
and to aid our understanding of any concerns that 
shareholders may have. The Board believes that this active 
engagement provides a stable shareholder base for the 
long term. 

Whilst COVID-19 restrictions have limited our ability to meet 
shareholders in person during 2020 we have continued to 
engage with our institutional shareholders through the use 
of virtual meeting spaces and have provided timely updates 
to the market via the RnS on our activities. 

3. TAKE INTO ACCOUNT WIDER STAKEHOLDER 
AND SOCIAL RESPONSIBILITIES AND THEIR 
IMPLICATIONS FOR LONG-TERM SUCCESS
We receive regular direct feedback from relevant 
stakeholders which allows the Board to design the business 
for long-term growth and success. Together with our 
shareholders and the ultimate users and beneficiaries of the 
products that we are developing, our employees, business 
partners and suppliers are our key stakeholder groups. How 
we seek to engage with them and ascertain their feedback 
is set out in our section 172 statement on pages 44 to 47. 

Modern slavery
The Company is not yet required to annually report on 
Modern Slavery Act compliance. However, in line with our 
underlying principle to improve lives, the Company has 
adopted an Anti-Slavery and Human Trafficking policy and 
we continue to seek to ensure that all suppliers and 
business partners adopt and adhere to similar policies.

Anti-bribery and corruption 
The Company has adopted an Anti-Bribery and Corruption 
policy which is communicated to all employees along with 
other policies. We seek to include provisions in our agreements 
with third parties to ensure that bribery and corruption does 
not form part of any business undertaken by or on behalf of 
the Company and is not within our supply chains.

As we expand into new territories, we seek to ensure that we 
comply with local requirements that are analogous to the uK 
legislation (i.e. the uSA’s Foreign Corrupt Practices Act).

Compliance
Our internal resource ensures that compliance remains 
front and centre of the business. We have a dedicated 
employees dealing with Health & Safety compliance and 
our supply chain team works to ensure that compliance 
flows through our supply chain (see above). The nature of 
our products requires Creo to operate in accordance with 
ISO: 13485. Our internal quality management system has 
recently been successfully audited by BSi for recertification.

4. EMBED EFFECTIVE RISK MANAGEMENT, 
CONSIDERING BOTH OPPORTUNITIES AND 
THREATS, THROUGHOUT THE ORGANISATION
Internal controls
The Board is responsible for maintaining a sound system of 
internal financial and operational control and the ongoing 
review of their effectiveness. The Board’s measures are 
designed to manage, not eliminate, risk and, as such, 
provide reasonable, but not absolute, assurance against 
material misstatement or loss. Some key features of the 
internal control system are:
 „ Management accounts information, budgets, forecasts 
and business risk information which are regularly 
reviewed by the Board;

 „ Due to the nature of the products being developed by 
the Company, we have a rigorous quality management 
system that is compliant with ISO: 13485;

 „ Operational, accounting and employment policies are in 

place and regularly reviewed and updated when 
appropriate;

 „ Clearly defined organisational structure within the 

Company; and

 „ Established financial reporting and control systems 

within the Company.

The Company reviews its internal controls regularly to 
ensure that they give the Company the flexibility that is 
necessary to allow it to grow and deliver long-term value to 
shareholders while having the correct checks and balances 
in place. 

During 2020 Creo acquired Albyn Medical Sl (“Albyn”) and 
Albyn acquired Boucart Medical SRl. Our CEO and CFO 
are appointed to the board of Albyn and we are working 
with Albyn to ensure that the same levels of governance are 
achieved throughout the Group. 

Risk register 
The Company maintains a risk register which is reviewed 
regularly. This register allows the Board to appraise external 
and internal threats to the business and to plan and mitigate 
accordingly. Principal risks and uncertainties that may affect 
the business are set out in more detail on pages 50 to 55.

Legal
The Company’s General Counsel assists the management 
team and advises on all legal aspects of the business. The 
General Counsel manages external legal support where 
necessary and takes an active role in the management of 
the business to ensure that compliance is at the core of all 
that we do.

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The Company’s Articles of Association require one third of 
its Directors to stand for re-election at each AGM, with 
each Director to be re-elected at least every three years.  
At our 2020 AGM, David Woods, Christopher Hancock, 
Richard Rees and John Bradshaw each stood for re-
election and Ivonne Cantu stood for election. All resolutions 
were duly passed. 

Charles Spicer acts as Creo’s independent non-Executive 
Chairman. Charles has a limited shareholding in the 
Company, via his SIPP, and a limited interest in the 
Company’s share option scheme. Given Charles’s limited 
participation, the Board does not consider his share and 
option holdings to be significant and therefore consider him 
to be an independent non-Executive Director. 

John Bradshaw acts as Creo’s senior independent 
non-Executive Director. John has a limited interest in the 
Company’s share option scheme. Given John’s participation 
in the share option scheme is limited, the Board does  
not consider his share option holding to be significant  
and therefore considers him to be an independent 
non-Executive Director.

The Board feels that it has an appropriate balance between 
independence, knowledge of the Company’s technology, 
sector experience and professional standing to allow it to 
discharge its duties and responsibilities well. All Directors 
are encouraged to debate and use independent judgement 
based on their respective knowledge and experience on all 
matters affecting the business. 

Intellectual property
The Company has worked with its patent agent, Mewburn 
Ellis, since 2003. Mewburn Ellis advises on our patent 
applications and the execution of our portfolio. They offer 
strategic advice and support to assist in the identification  
of areas where the business may want to consider further 
development or registration to support existing applications 
and/or protection. 

Code of Conduct
The Company has adopted a Code of Conduct which sets  
out the standards that it expects all employees and 
representatives of the Company to meet to ensure that we 
maintain the high standards that we set ourselves. It is the 
Board’s view that by encouraging high working standards we 
will mitigate against risks arising in our day-to-day activities.

Insurance
AOn provides insurance broker services to Creo as the 
markets in which we seek to operate have unique risks which, 
if they were to materialise, could significantly impact on the 
business and its stakeholders. under the advice and guidance 
of AOn, we have put in place a scheme of insurance which 
reflects both the current and medium-term needs of the 
business and this is continually monitored through periodic 
reviews with our advisers and our underwriters. 

Maintain a dynamic management 
framework
5. MAINTAIN THE BOARD AS A WELL-
FUNCTIONING, BALANCED TEAM LED  
BY THE CHAIR
The Board
Creo has a strong and effective leadership team. Creo’s 
Board comprises an Independent non-Executive Chairman, 
four Executive Directors, and two further non-Executive 
Directors, one of which acts as Creo’s senior independent 
non-Executive Director. Brief biographies for each Board 
member together with their respective Board Committees 
memberships are set out on pages 58 to 59.

Executive Board Members
Craig Gulliford, Chief Executive Officer
Richard Rees, Chief Financial Officer
Prof. Christopher Hancock, Chief Technology Officer
David Woods, Chief Commercial Officer (from 1 August 
2020, previously a non-Executive Director)

Non-Executive Board Members 
Charles Spicer, Independent non-Executive Chairman
John Bradshaw, Senior Independent non-Executive 
Director
Ivonne Cantu, non-Executive Director  
(appointed 1 February 2020)

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65

Strategic ReportGovernanceFinancial StatementsCorporate governance report continued

The time commitment expected of the Directors is commensurate with the size and complexity of a quoted company and 
as necessary to properly perform their duties. For the 12 months ending 31 December 2020, the Directors attended the 
following meetings:

name of Director

Charles Spicer
John Bradshaw
Ivonne Cantu
Craig Gulliford
Richard Rees
Christopher Hancock
David Woods

Scheduled 
Board 
Meetings

Ad hoc 
meetings* 

Audit 
Committee

Remuneration 
Committee

3/3
3/3
2/3

2/2
2/2

6/6
6/6
6/6
6/6
6/6
6/6
6/6

8/8
8/8
7/8
8/8
8/8
8/8
8/8

* 

i.e. update calls, sub-committee meetings, or meetings where only a quorum is required.

Due to COVID-19 restrictions, the Board and committees 
have been restricted in their ability to physically meet and 
have utilised virtual meeting rooms to ensure dialogue, 
challenge and support has been provided throughout.

Conflicts of interest
To address the provisions of Section 175 of the Companies 
Act 2006 relating to conflicts of interest, the Company’s 
Articles of Association allow the Board to authorise 
situations in which a Director has, or may have, a conflict of 
interest. Directors are required to give notice of any 
potential situations or transactional conflicts that are to be 
considered at the next Board meeting and, if considered 
appropriate, conflicts are authorised. Directors are not 
permitted to participate in such considerations or to vote 
regarding their own conflicts.

6. ENSURE THAT BETWEEN THEM THE 
DIRECTORS HAVE THE NECESSARY UP-TO-DATE 
EXPERIENCE, SKILLS AND CAPABILITIES
The Board considers that it contains an appropriate range of 
skills, experience and knowledge and is mindful of the need 
to continuously review the needs of the business to ensure 
that this remains true. The Board members are of sufficient 
calibre to bring independent judgement to issues of strategy, 
performance, resources and standards of conduct, which 
are vital to the future growth and success of the Company. 
The Board believes that it operates in an open and 
constructive manner, working effectively as a team.

Each Director is aware of the importance of keeping their 
skills and capabilities up to date. The Board is kept up to 
date on changes to the AIM rules via annual briefings by the 
Company’s nominated adviser, as well as other regulatory 
and market matters on an ad hoc basis. 

The Board is supported by a number of professionals, both 
internal and external, including the Company’s General 
Counsel, the CFO (who is a chartered accountant), the 
Senior Independent non-Executive Director (who is a 
chartered accountant) and external advisers.

7. EVALUATE BOARD PERFORMANCE BASED ON 
CLEAR AND RELEVANT OBJECTIVES, SEEKING 
CONTINUOUS IMPROVEMENT
The Board seeks to improve the ways in which it interacts 
and the manner in which information is presented to it. The 
processes that have been put in place allow for a consistent 
approach to reporting, thus aiding analysis by the Board of 
all matters at hand.

While the Company does not currently have any formal 
appraisal processes or evaluation criteria for Board 
members, the Chairman and non-Executive Directors 
regularly meet and discuss performance with members of 
the Executive team, which in the Board’s opinion is currently 
sufficient for the Company’s purposes. This will be kept 
under review and the Board will consider whether formal 
evaluations are appropriate in the future. 

8.  PROMOTE A CORPORATE CULTURE THAT IS 
BASED ON ETHICAL VALUES AND BEHAVIOURS
Our core principle is clear: to improve lives. As such, ethical 
values and behaviours are at the heart of what we do. The 
Board seeks to enshrine such ethical values and behaviours 
throughout the conduct of all of Creo’s activities. Our values 
are set out in our policies, our working practices and  
our systems.

The nature of our products requires the business to have a 
robust quality management system which is third-party 
audited to ISO: 13485 standards. underpinning this quality 
management system are processes to ensure that 
necessary safeguards are in place to ensure the integrity of 
this system and accordingly the quality of the products 
under development.

The Board leads by example. The Board seeks to treat all 
persons fairly and equitably, through clearly defined 
parameters of operation. This includes full compliance with 
safe working practices but also maintaining and protecting 
a positive and supportive working environment.

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C_GEn_Page

9. MAINTAIN GOVERNANCE STRUCTURES  
AND PROCESSES THAT ARE FIT FOR PURPOSE 
AND SUPPORT GOOD DECISION-MAKING BY  
THE BOARD
The Chairman provides leadership to the Board and is 
responsible for agreeing the agenda for Board meetings, 
ensuring (with the Company Secretary) that the Directors 
receive the information that they need to participate in 
Board meetings in a timely fashion, and that the Board has 
sufficient time to discuss issues on the agenda, especially 
those relating to strategy and governance.

The Chief Executive Officer is responsible for the day-to-
day leadership of Creo, the management team and its 
employees. The Chief Executive Officer is responsible, in 
conjunction with senior management, for the execution of 
the Company’s strategy, as approved by the Board, and the 
implementation of Board decisions.

Reserved matters
The Board has adopted a schedule of specific matters 
reserved for the Board to consider and, if thought 
appropriate, decide upon. These reserved matters relate to:
 „ Strategy and oversight, including the approval of annual 

budgets;

 „ Changes to the capital structure of the Company and 

the corporate structure of the Group;

 „ Approval of financial statements and reports and any 

capital spend above agreed limits;

 „ Approval of contracts outside of the ordinary course of 

the business;

 „ Changes to Board and committee membership;
 „ Remuneration of Executive Directors and issues relating 

to share options;

 „ Any delegation of authorities;
 „ Governance; and
 „ Approval of policies. 

The Board is collectively responsible for the long-term 
success of the Company. Its principal role is to provide 
leadership within a framework of prudent and effective 
controls, which enables risk to be assessed and managed. 
The Board considers the management team’s strategic 
proposals and, following a rigorous review, determines 
strategy and ensures that the necessary resources are  
in place for the management team to execute against  
that strategy.

Board Committees
The Board delegates certain duties to Board committees, all 
of which operate within clearly defined terms of reference 
and, where applicable, in accordance with the Code. 

Audit Committee
The Audit Committee is chaired by John Bradshaw and its 
other members are Ivonne Cantu and Charles Spicer, each 
being independent non-Executive Directors. 

Board meetings
The Board seeks to meet regularly, but in any event to hold 
Board meetings on a quarterly basis, together with meeting 
for an annual strategy event. In addition to the scheduled 
meetings, informal discussions with both Executive 
Directors and senior operational managers of the Company 
in relation to strategic business development and other 
topics important to the Company’s progress are held by 
members of the Board regularly. Further, Board calls are 
held when needed to allow the Executives to update the 
Board on specific matters and/or to approve specific 
actions for which Board approval is required. 

The Board and its committees are provided with information 
ahead of meetings to give time for review and analysis. For 
each Board meeting an agenda is prepared and approved 
by the Chairman and followed. The Board maintains an 
ongoing list of matters arising from the Board meetings 
which are then followed up at subsequent meetings to 
ensure that matters and decisions are being implemented.

The Audit Committee has the primary responsibility of 
reviewing the financial statements and the accounting 
principles and practice underlying them, liaising with the 
external and internal auditors and reviewing the 
effectiveness of internal controls. 

The Audit Committee’s role includes monitoring the 
integrity of the financial statements of the Company 
(including annual and interim accounts and results 
announcements), reviewing internal control and risk 
management systems, reviewing any changes to 
accounting policies, reviewing and monitoring the extent  
of the non-audit services undertaken by external auditors 
and advising on their appointment.

The Audit Committee’s terms of reference are available for 
review on our website at https://creomedical.com/
investors/corporate-governance/

The Board considers that the members of the Audit 
Committee have sufficient competence to understand, 
analyse and, when necessary, challenge the management 
accounts and public financial statements of the Company. 
The Company’s Auditor has unrestricted access to the 
Chair of the Audit Committee.

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Strategic ReportGovernanceFinancial StatementsCorporate governance report continued

The Company has engaged Walbrook PR to advise on its 
communications strategy and to assist in the drafting and 
distribution of regular news and regulatory announcements. 
If shareholders or interested parties would like to contact 
Walbrook regarding any communications they can be 
contacted at creo@walbrookpr.com.

Going concern
The Board is required to assess whether the Group has 
adequate resources to continue operations for the foreseeable 
future. After making enquiries, the Directors have a 
reasonable expectation that the Company and the Group 
will continue in operational existence for the foreseeable 
future (being a period of at least 12 months from the date  
of this report). For this reason, they continue to adopt the 
going concern basis in preparing the financial statements. 

By order of the Board

Richard Rees
Director

Remuneration Committee
The Remuneration Committee is chaired by Ivonne Cantu 
and its other member is John Bradshaw. The Remuneration 
Committee ensures that the Company’s remuneration 
policy and practice promotes, encourages and drives the 
long-term growth of shareholder value in an effective 
manner and in accordance with the Board’s strategy and 
policies. More particularly, the Remuneration Committee 
determines, within the agreed terms of reference, the 
Company’s policy on the remuneration for the Company’s 
Chairperson, Executive Directors and any senior 
management, including the Company secretary, as it is 
designated to consider from time to time. The 
Remuneration Committee also has responsibility for 
determining, within the terms of the Company’s policy and 
in consultation with the Chairperson and/or the Chief 
Executive Officer, the total individual remuneration package 
for each Executive Director, the Company Secretary and 
other designated senior executives (including bonuses, 
incentive payments and share options or other share 
awards). The remuneration of non-Executive Directors will 
be a matter for the Chairman and Executive Directors of the 
Board. no Director or manager is allowed to partake in any 
discussions as to their own remuneration.

The Remuneration Committee’s terms of reference are 
available for review on our website at https://creomedical.
com/investors/corporate-governance/.

Build trust
10.  COMMUNICATE HOW THE COMPANY IS 
GOVERNED AND IS PERFORMING BY 
MAINTAINING A DIALOGUE WITH 
SHAREHOLDERS AND OTHER RELEVANT 
STAKEHOLDERS
We seek to maintain dialogue with shareholders and other 
relevant stakeholders through a number of channels. Our a
Annual Report and Accounts, full-year and half-year 
announcements are the primary sources of information for 
shareholders. These are supplemented by regular and 
appropriate RnS and RnS Reach announcements. 

The above, together with other relevant information on the 
Company, can be obtained from our website. 

The Company’s collegiate and open working environment 
means that all employees are able to relay concerns to the 
Executive team directly. The Company has a whistleblowing 
policy to allow and encourage all employees to bring 
matters which cause them concern to the attention of 
certain persons within the Company and, ultimately, to the 
attention of the Chairman.

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Directors’ remuneration report (unaudited)

Introduction
Against the backdrop of COVID-19 which brought 
significant challenges to the business and its end markets, 
the Company made important progress in three critical 
strategic areas: the continued development and regulatory 
approval of its product portfolio, the establishment of a 
strong commercial leadership and footprint in the uSA and 
APAC, and of a distribution platform in Europe through the 
acquisition of Albyn Medical S.l. (“Albyn”) and Boucart 
Medical SRl (“Boucart”). At the same time the 
Management team implemented safety protocols and 
remote working capabilities which allowed it to safeguard 
its employees while continuing to operate across all areas 
of the business. During the period and in response to 
COVID-19, a small number of employees were placed in 
furlough. All furlough monies received by Creo Medical 
limited from the uK government have subsequently been 
repaid in full. On the commercial front, the main impact 
from the pandemic was a delay in the roll-out of the 
Company’s clinical education and adoption programme. 
Pressure on health systems around the world as a result of 
COVID-19 meant that less critical and elective procedures 
were postponed and testing of new protocols set aside. 
This had an inevitable impact on the Company’s ability to 
reach the commercial and revenue targets set at the start of 
the year. The effect of this was mitigated by the revenue 
contribution from the acquisitions made in the year.

In determining the 2020 compensation for the Company’s 
Executive Directors, the Remuneration Committee 
considered the important strategic progress made in the 
year in particular through the acquisitions of Albyn and 
Boucart, and the success in managing the business 
effectively through the pandemic against the shortfall in 
certain commercial targets. In addition, the Remuneration 
Committee considered the Company’s financial position 
and the repayment by Creo Medical limited of furlough 
funds it received.

The Remuneration Committee is committed to continuing 
dialogue with Creo Medical’s major shareholders and 
welcomes feedback on Directors’ remuneration. The 
Committee consulted with the Company’s nominated 
Adviser and some of its top shareholders with regard to 
remuneration for FY2020. During the year the 
Remuneration Committee obtained advice from FIT 
Remuneration Consultants llP.

Senior Management Changes
In August 2020, David Woods, non-Executive Director,  
was appointed as Chief Commercial Officer (”CCO”) and 
Executive Director. David is based in the uSA and has 
extensive experience in the med-tech sector 
complementing the skills and experience of the other 
Executive Directors (see page 58 for further details on 
David’s experience). As CCO, David provides leadership for 
Creo’s commercial activities which are critical to the 
Company’s future growth. Since joining, David has recruited 
an experienced senior team in the uSA and APAC and 
developed a commercial strategy for the Group which he 
has started to implement. David’s remuneration package 
has been set in line with our existing principles and policies. 

In addition to David’s appointment, following the acquisition 
of Albyn, luis Collantes CEO of Albyn, has joined the senior 
management team. luis became CEO of Albyn Medical in 
February 2009, having previously held a number of 
positions within the Albyn Group including Technical 
Director and Commercial Director Exports and Spain. luis 
defined and implemented Albyn Medical’s strategy to 
become a key European supplier and distributor within the 
flexible endoscopy accessories market. luis was awarded 
Best Entrepreneur of navarra in 2013 is also a guest lecturer 
on the Biomedical Engineering Master’s Degree at the 
university of navarra.

Following the acquisition of Albyn and Boucart and the 
establishment of a presence in the uSA and APAC, the 
number of Group employees increased from 91 at 
31 December 2019 to 217 at the end of the year. 

Adoption of JSOP and SIP Plans
In 2020, the Company adopted a Joint Share Option Plan 
(“JSOP”) for Executive Directors and senior managers. The 
JSOP incentivises the management team to deliver strong 
share price growth over a sustained period aligning their 
interests with those of shareholders. The vesting criteria for 
the JSOP is linked to financial and share price performance. 
The first options under the JSOP were granted in early 
2020. The options granted during the year to the Executive 
Directors are detailed in the Directors’ interests in share 
options, below.

In addition, during the year the Company implemented an 
HMRC approved Share Incentive Plan (“SIP”), which is a tax 
advantaged scheme available to all uK based employees 
initially. Over the coming months similar plans subject to 
local tax and regulatory environments will be extended to all 
employees worldwide. The Company regards these plans 
as an important element of its remuneration policy offering 
all employees the opportunity to participate in the long term 
success of the business while aligning their interests to 
those of our shareholders. The plan requires employees to 
remain in employment for three years to benefit from the 
Matching Shares.

under the SIP, shares are acquired in four ways, 
 „ Partnership Shares where are employee can spend up 
to a £1,800 or 10% of their pre-tax income, whichever is 
the lower; 

 „ Matching Shares, where Creo can give up to two free 
Matching Shares for each Partnership Share bought;
 „ Free Shares, where Creo can give up to £3,600 of free 

shares in any tax year; and 

 „ Dividend Shares where additional shares can be bought 

with any dividends paid.

2021 Priorities
looking forward to 2021 the work of the Remuneration 
Committee will include a review of the Group’s 
remuneration policy and its implementation as well as a 
review of the Remuneration Committee’s terms of reference 
in light of the new QCA Guidelines for Remuneration 
Committees. The Remuneration Committee will also 
increase employee engagement and review the Company’s 
people policies including diversity and inclusion.

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Strategic ReportGovernanceFinancial StatementsDirectors’ remuneration report (unaudited) continued

Annual Report on Remuneration for 
2020
Remuneration Committee membership 
and responsibilities
Ivonne Cantu joined the Committee as Chair on 1 February 
2020, succeeding Charles Spicer, who stepped down from 
the Committee. Its other member is John Bradshaw, who 
served on the Committee throughout the year.

By invitation of the Committee, meetings are also attended 
by the CEO, CFO, the Company Chair and the General 
Counsel (who acts as secretary to the Committee), who are 
consulted on matters discussed by the Committee, unless 
those matters relate to their own remuneration. Advice or 
information is also sought directly from other employees 
where the Committee feels that such additional 
contributions will assist the decision-making process. The 
Committee is authorised to take such internal and external 
advice as it considers appropriate in connection with 
carrying out its duties, including the appointment of its own 
external remuneration advisers. The Committee appointed 
FIT Remuneration Consultants llP (“FIT“) in January 2021 
to provide professional, independent advice. FIT has no 
other connection to the Company or its Directors.

The responsibilities of the Remuneration Committee are to 
set a remuneration policy for all Executive Directors and 
such other members of the executive management as it is 
designated to consider and to review and determine on 
behalf of the board specific remuneration and incentive 
packages for each of the Company’s Executive Directors  
to ensure that they are fairly rewarded for their individual 
contributions to the Company’s overall performance.

The Remuneration Committee assesses the performance  
of the Executive Directors in the context of recommending 
their annual remuneration, including bonus awards and 
share option grants to the Board for final determination.  
The remuneration of the non-Executive Directors is 
recommended by the Executive Directors and takes 
account of the time spent on Board and Committee 
matters. The Board will make the final determination 
although no Director will participate in any discussion  
about their own remuneration.

The Remuneration Committee’s overarching objective  
is to implement a remuneration policy which promotes  
the long-term success of the Group, is aligned to the 
Company’s entrepreneurial culture and values, and 
addresses the interests of the Company’s main 
stakeholders. In pursuit of this objective, the Company 
operates a remuneration policy consisting of salary, benefits 
and pension and, subject to performance conditions,  
an annual bonus and awards of long-term incentives.  
The framework seeks to ensure that there is a close link 
between pay outcomes and Group and individual 
performance. Pages 44 to 47 of this report sets out further 
details around the Board’s approach to discharging its 
obligations pursuant to s172 of the Companies Act 2006.

The Committee adheres to principles of corporate 
governance appropriate for an AIM company of Creo’s size 
and maturity as set out in the QCA Code. The Committee 
also considers the views of shareholders on pay and the 
feedback received informs its decision-making. In summary, 
in establishing and implementing a remuneration policy the 
Remuneration Committee takes into account the following 
guiding principles:
 „ remuneration packages should be competitive but not 
excessive when compared with a relevant peer group 
and should be sufficient to recruit, retain and motivate 
individuals of the requisite calibre to deliver long-term 
success;

 „ remuneration packages should be clear and simple and 
aligned with the interests of shareholders’ and other key 
stakeholders; and

 „ a significant proportion of remuneration should be 
based on performance-related components with 
potential rewards subject to the achievement of 
challenging performance targets based on measures 
linked to the Group’s KPIs and to the best interests of 
stakeholders, promoting an entrepreneurial culture.

Overview of Executive Directors’ remuneration
The main elements of the remuneration package for 
Executive Directors are:

Base salary
The base salary is reviewed annually by the Remuneration 
Committee. In determining the base annual salary the 
Remuneration Committee takes into account several factors, 
including the current position and development of the Group, 
individual contribution, and internal and external reference 
points including market salaries for comparable organisations.

Current salaries are £280,000 (Craig Gulliford), £210,000 
(Professor Christopher Hancock) and £210,000 (Richard Rees). 
David Woods’ salary on appointment as Chief Commercial 
Officer on 1 August 2020 was set at $325,000. no salary 
increases were implemented in the period for the Executive 
Directors. Across the Group salaries were increased in cases 
linked to increased responsibility or promotions or as part of 
an overall benchmarked review.

Annual bonus
All Executive Directors are eligible for a discretionary annual 
bonus which is paid in accordance with a bonus scheme 
developed by the Remuneration Committee. Payouts are 
based on an assessment of performance against defined 
commercial, strategic and financial objectives. The bonus is 
capped at 100% of salary. Across the Group, senior 
managers are also eligible to discretionary bonus payments 
based on the delivery against personal and Group 
performance objectives and targets.

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The Committee’s focus during the annual bonus 
assessment process for the 2020 performance year was to 
ensure that outcomes were appropriately aligned with the 
overall performance of the Group and that payments were 
fair from a range of stakeholder perspectives, particularly in 
light of COVID-19 and its impact on the business, its 
employees, shareholders and other stakeholders. In this 
context, the Committee considered the Company’s decision 
to furlough a small number of staff for a period during the 
initial lockdown alongside the positive voluntary 
contributions made by the Company as part of Creo’s 
COVID-19 response (see pages 40 to 41 for further details 
around Creo’s COVID-19 response efforts) and the 
repayment of furlough monies received by Creo Medical 
limited to the uK Government. More specifically, the 
Executive Directors’ annual bonus was determined based 
on achievement against a set of strategic, commercial and 
financial objectives. The Remuneration Committee 
assessed performance as being strong particularly in the 
context of the challenges created by COVID-19. The 
Company delivered exceptionally against significant 
strategic priorities including product development, CE 
Marking 5 products, and building a commercial presence in 
key uSA and APAC markets, and in major European 
markets through the acquisitions of Albyn and Boucart to 
drive growth. However, the challenges and pressure on 
healthcare systems globally impeded the delivery of certain 
commercial targets. Taking it all into consideration, the 
Remuneration Committee awarded an annual bonus of  
75% of the maximum to each of the Executive Directors.

Transaction bonus
In extraordinary circumstances the Remuneration 
Committee may approve an exceptional bonus. For the year 
2020, the Committee approved an exceptional bonus in 
relation to the Albyn acquisition. The Albyn acquisition 
represents a transformational transaction for the Company, 
creating a distribution footprint in Europe, diversifying its 
revenue streams and strengthening its senior team. 
Furthermore, the acquisition was executed under 
challenging circumstances as a result of COVID-19 and 
ongoing corporate developments at Albyn including the 
acquisition of Boucart, which demanded an exceptional 
commitment of time and effort from the management team. 
The integration of Albyn is progressing as planned and 
Albyn is performing in line with expectations. As a result, 
the Committee approved a transaction bonus
consisting of 100% salary in cash and 100% salary in share 
options vesting over three years. 50% of the cash 
component and 66% of the options component are 
contingent on the successful integration and delivery of 
financial targets for Albyn over a three year period. 

Long-term incentives
long- term incentive awards are an important component 
of Executive Directors’ remuneration aimed at promoting 
the long term success of the Company in alignment with 
the interests of the Company’s shareholders and broader 
group of stakeholders.

The Group operates a number of option plans established 
through the years under which certain Directors and 
members of staff have been granted options to subscribe 
for ordinary shares. All options are equity settled. The 
options are subject to service conditions and have varying 
vesting periods and exercise prices (depending on the time 
of grant). The Group has no legal or constructive obligation 
to repurchase or settle the options in cash.

Awards of market value share options were made during 
the year to the Executive Directors subject to performance 
conditions measured over a three-year period.

In 2019 the Company conducted a review of its long term 
incentive arrangements informed by external advice and 
subsequently implemented a new JSOP plan. On 
18 February 2020 the first JSOP awards were granted to the 
Executive Directors 2020 over 370,000 ordinary shares, 
representing approximately 0.2% of the enlarged issued 
share capital of the Company, details of which are set out 
on page 73 below and in note 8 Share based payments.

As part of the 2020 remuneration, the Remuneration 
Committee approved an award under the JSOP for the 
Executive Directors equivalent to 100% of annual salary. 
The awards will vest after three years subject to share price 
performance hurdles and will be subject to a two-year 
holding period post vesting.

In addition to the JSOP, the Company also operates both an 
approved and unapproved share option scheme.

Service contracts
Executive Directors are employed under contracts which 
may be terminated by either party on no more than 12 
months’ notice.

Remuneration Policy for the Chairman and the Non-
Executive Directors
The Chairman and the non-Executive Directors are 
employed on letters of appointment which have an initial 
term of one year and then which may be terminated at any 
time by either party with three months’ notice.

The remuneration of the Chairman is set by the 
Remuneration Committee and the remuneration of the 
non-Executive Directors is set by the Executive Directors of 
the Board. no individual is involved in the determination of 
their own pay. neither the Chairman nor the non-Executive 
Directors receive awards under Creo Medical’s incentive 
schemes. Charles Spicer and John Bradshaw were awarded 
share options prior to the Company’s IPO in 2016 and have 
not been awarded share options since.

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Strategic ReportGovernanceFinancial StatementsDirectors remuneration report (unaudited) continued

Directors’ remuneration for 2020
The remuneration of the Board of Directors of Creo Medical Group plc during the 12-month period ending 31 December 2020 was:

(All figures £)

Executive:
Professor Christopher Hancock
Craig Gulliford
Richard Rees
David Woods

Total executive

Non-Executive:
Charles Spicer
John Bradshaw
Ivonne Cantu

Total non-executive

Salary

210,000
280,000
210,000
108,895

808,895

86,000
56,000
51,333

193,333

Taxable 
Benefits

22,349
22,210
21,976
8,307

74,842

–
–
–

–

Pension

Annual bonus

Share based
payments

31 December 
2020

31 December 
2019

21,000
28,000
21,000
3,079

73,079

353,750
466,667
353,750
125,000

130,401
152,376
120,986
–

737,500
949,253
727,712
245,281

829,075
1,036,964
817,365
–

1,299,167

403,763

2,659,746

2,683,404

–
–
–

–

–
–
–

–

–
–
–

–

86,000
56,000
51,333

193,333

110,835
74,890
–

185,725

Total directors’ remuneration

1,002,228

74,842

73,079

1,299,167

403,763

2,853,079

2,869,129

1.  Annual bonus includes amounts of £157,500, £210,000, £157,500 and £93,750 respectively to Professor Christopher Hancock, Craig Gulliford, Richard Rees and David Woods  

for performance for the year ending 31 December 2020. This reflected the Remuneration Committee’s assessment of performance versus the targets set at the beginning of  
the year. Furthermore, an exceptional one-off bonus was awarded in relation to the Albyn acquisition which amounts to £105,000, £140,000 and £105,000 respectively to  
Professor Christopher Hancock, Craig Gulliford and Richard Rees. In addition, the figures include £65,000, £81,667, and £65,000 respectively to Professor Christopher Hancock,  
Craig Gulliford and Richard Rees relating to an exceptional one-off bonus awarded in 2018 which was earned for performance in 2018 in relation to the successful £48.1m share  
placing and payment was deferred over a two-year period. The payments included in the figures for 2020 reflect the final deferred element of the award and no subsequent  
deferred payments remain outstanding.

2.  The share-based payment charge relates to share options issued by the Group. The charge for the year of £403,763 for Directors compares to the charge incurred by  

the Group in total for all employees and suppliers of £1,554,845. See note 8 to the accounts for more details.

3.  David Woods was appointed as Chief Commercial Officer on 1 August 2020, having previously served on the Board as a non-Executive Director.
4. 

Ivonne Cantu joined the Board on 1 February 2020.

Directors’ shareholdings
The interests of the Directors holding office at 31 December 2020 in the shares of the Company, including family interests, were:

Executive:
Professor Christopher Hancock
Craig Gulliford
Richard Rees
David Woods

Total Executive

Non-Executive:
Charles Spicer
John Bradshaw
Ivonne Cantu

Total Non-Executive

31 December 
2020
number

31 December 
2020
%

4,400,098
609,886
–
25,000

5,034,984

118,319
–
–

118,319

2.79%
0.39%
0.00%
0.02%

3.20%

0.07%
0.00%
0.00%

0.07%

Total Directors’ shareholdings

5,153,303

3.27%

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Directors’ interests in share options 
Directors’ interests in share options, granted under either the Creo Medical Group plc Enterprise Management Incentive Share Option Scheme or the Creo 
Medical Group plc unapproved Share Option Scheme, and interests in awards granted under the Creo Medical Group plc JSOP, at 31 December 2020 were: 

Exercised
during
year

31 December 
2020
number

Vested
but
unexercised

Executive:
Professor Christopher Hancock
Professor Christopher Hancock
Professor Christopher Hancock
Professor Christopher Hancock
Professor Christopher Hancock
Professor Christopher Hancock
Professor Christopher Hancock
Professor Christopher Hancock

Craig Gulliford
Craig Gulliford
Craig Gulliford
Craig Gulliford
Craig Gulliford
Craig Gulliford
Craig Gulliford
Craig Gulliford

Richard Rees
Richard Rees
Richard Rees
Richard Rees
Richard Rees
Richard Rees
Richard Rees

David Woods

Total Executive

Non-Executive:
Charles Spicer
John Bradshaw
John Bradshaw

Ivonne Cantu

Total Non-Executive

31 December 
2019
number

417,240
72,000
1,184,210
107,914
268,293
114,035
1,419,959
–

3,583,651

540,000
936,000
1,578,948
143,885
325,203
143,275
925,295
–

4,592,606

288,000
1,184,210
118,705
268,293
114,035
426,876
–

2,400,119

–

Granted
during
year

–
–
–
–
–
–
–
115,000

115,000

–
–
–
–
–
–
–
140,000

140,000

–
–
–
–
–
–
115,000

115,000

–

10,576,376

370,000

118,421
27,000
78,947

105,947
–

224,368

–
–
–

–
–

–

Total Directors’ shareholdings

10,800,744

370,000

Exercise
price

16.67p
16.67p
76.00p
113.00p
153.75p
171.00p
1.00p
1.00p

16.67p
16.67p
76.00p
113.00p
153.75p
171.00p
1.00p
1.00p

16.67p
76.00p
113.00p
153.75p
171.00p
1.00p
1.00p

417,240
72,000
1,184,210
107,914
268,293
114,035
1,419,959
115,000

417,240
72,000
1,184,210
107,914
–
–
–
–

3,698,651

1,781,364

540,000
936,000
1,578,948
143,885
325,203
143,275
925,295
140,000

540,000
936,000
1,578,948
143,885
–
–
–
–

4,732,606

3,198,833

288,000
1,184,210
118,705
268,293
114,035
426,876
115,000

288,000
1,184,210
118,705
–
–
–
–

2,515,119

1,590,915

–

–

–

10,946,376

6,571,112

118,421
27,000
78,947

105,947
–

224,368

118,421
27,000
78,947

105,947
–

224,368

11,170,744

6,795,480

76.00p
21.39p
76.00p

–

–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–

–

–

–

–
–
–

–
–

–

–

All share options are subject to employment conditions, those issued on or post admission at 76p, 113p, 153.75p, 171p and 1p are also subject to 
performance conditions.

An interest in awards was granted to the Executive Directors on 18 February 2020 over 370,000 ordinary shares, representing approximately 0.2% of the 
enlarged issued share capital of the Company, pursuant to the Company’s newly established JSOP. The Company issued, 7,000,000 new shares to be admitted 
to trading on AIM, to be held by the Company’s Employee Benefit Trust for the purposes of satisfying exercises of shares currently under option, as well as for 
future JSOP awards. The voting rights on these new shares will be exercisable by the trustee of the Trust at its sole discretion. The Participant and the Trustee 
jointly own the beneficial interest of the JSOP awards. The Participant is entitled to any value above a hurdle price of £2.50 per share and the Trustee entitled to 
all value below this hurdle. The Participant has also been granted an option to acquire the Trustee’s beneficial interest in the JSOP shares, which vests 
three years after the acquisition date (subject to continued employment) and the exercise of which is subject to a three-month holding period once vested.

Other transactions that occurred with Directors during the year are detailed in note 24 to the financial statements under Related Party Transactions.

Ivonne Cantu
Chair of the Remuneration Committee
Creo House, unit 2, Beaufort Park, Beaufort Park Way, 
Chepstow, Wales, nP16 5uH
3 June 2021

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

73

Strategic ReportGovernanceFinancial Statementsa year of 
achievements

We made pleasing progress 
against our commercial strategy 
in 2020. 

74

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

FiNaNCial 
STaTeMeNTS

Independent auditor’s report 

Consolidated statement of profit  
and loss and other comprehensive income 

Consolidated statement of financial position 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

Notes to the financial statements 

Parent Company statement of financial position 

Parent Company statement of changes in equity 

Parent Company note to the financial statements 

76

82

83

84

85

86

113

114

115

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

75

Strategic ReportGovernanceFinancial StatementsIndependent auditor’s report
to the members of Creo Medical Group plc 

1.  Our opinion is unmodified 
We have audited the financial statements of Creo Medical Group plc 
(“the Company”) for the year ended 31 December 2020 which comprise 
the Consolidated Statement of Profit and loss and Other 
Comprehensive Income, Consolidated Statement of Financial Position, 
Consolidated Statement of Changes in Equity, Consolidated Statement 
of Cash Flows, Parent Company Statement of Financial Position, Parent 
Company Statement of Changes in Equity, and the related notes, 
including the accounting policies in note 1.

In our opinion: 
• 

the financial statements give a true and fair view of the state of the 
Group’s and of the parent Company’s affairs as at 31 December 2020 
and of the Group’s loss for the year then ended; 
the Group financial statements have been properly prepared in 
accordance with international accounting standards in conformity 
with the requirements of the Companies Act 2006;
the parent Company financial statements have been properly 
prepared in accordance with uK accounting standards, including 
FRS 101 Reduced Disclosure Framework; and 
the financial statements have been prepared in accordance with  
the requirements of the Companies Act 2006.

• 

• 

• 

Overview

Materiality: 

Group financial 
statements as a whole

£280,000 (2019:£140,000)

0.82% (2019: 0.73%) of total expenses

Coverage

96% (2019:100%) of Group loss before tax

Key audit matters

Recurring risks

Treatment of development costs

Recoverability of parent Company’s 
investment in subsidiaries and debts 
due from subsidiaries  

New: Revenue recognition

Event driven

New: Going concern

New: Business combinations

vs 2019





–

–

–

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (uK) (“ISAs (uK)”) and applicable law. Our responsibilities are 
described below. We have fulfilled our ethical responsibilities under, and are independent of the Group in accordance with, uK ethical requirements 
including the FRC Ethical Standard as applied to listed entities. We believe that the audit evidence we have obtained is a sufficient and appropriate 
basis for our opinion. 

2.  Key audit matters: including our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and include 
the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had the greatest 
effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were 
addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. In arriving at our audit opinion above, the key audit matters, in decreasing order of audit significance, were as follows:

The risk

Our response

Going concern

See note 1 to the 
Group financial 
statements

Disclosure quality
The financial statements explain how the directors 
have formed a judgement that it is appropriate to 
adopt the going concern basis of preparation for 
the Group and parent Company.

We considered whether these risks could plausibly affect the liquidity 
in the going concern period by assessing the directors’ sensitivities 
over the level of available financial resources indicated by the Group’s 
financial forecasts taking account of severe, but plausible, adverse 
effects that could arise from these risks individually and collectively.

That judgement is based on an evaluation of the 
inherent risks to the Group’s and Company’s 
business model and how those risks might affect 
the Group’s and Company’s financial resources or 
ability to continue operations over a period of at 
least a year from the date of approval of the 
financial statements. 

The risks most likely to adversely affect the Group’s 
and Company’s available financial resources over 
this period were: 
•  availability and sufficiency of cash to continue 
financing the outflows related to Group’s 
activities over the forecast period; and
Impact of ongoing affects related to the 
COVID-19 pandemic on the Group’s ability to 
progress its commercialisation activities.

• 

The risk for our audit was whether or not those  
risks were such that they amounted to a material 
uncertainty that may have cast significant doubt 
about the ability to continue as a going concern. 
Had they been such, then that fact would have 
been required to have been disclosed. 

Our procedures also included: 
•  Funding assessment: Challenging the directors’ plans for  

future actions, and verify the reliability and relevance of data used. 
Determining whether the outcome of the directors’ plans was 
likely to improve the availability of financial resources and whether 
the directors’ plans were feasible.

•  Historical comparisons: Assessing the historical accuracy of the 
directors’ forecasts and their track record by comparing actual 
results to previous forecast cashflows.

•  Key dependency assessment: Evaluating whether there  

is adequate support for the assumptions underlying the directors’ 
assessment, whether they are realistic and achievable and 
consistent with the external and/or internal environment and other 
matters identified in the audit.

•  Sensitivity analysis: Considering sensitivities over the level of 
available financial resources indicated by the Group’s financial 
forecasts taking account of plausible (but not unrealistic) adverse 
effects that could arise from these risks individually and 
collectively, in addition to considering any mitigating action that 
directors could take.

•  Assessing transparency: Considering whether the going concern 

disclosure in note 1 to the financial statements gives a full and 
accurate description of the Directors’ assessment of going concern, 
including the identified risks, dependencies, and related sensitivities.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
The risk

Our response

Treatment of 
development costs

(nIl capitalised and 
£3,626,623 expensed; 
2019: £500,000 
capitalised and 
£3,025,000 expensed)

Refer to page 92 
(accounting policy) 
and note 12  
pages 99 to 100

Accounting treatment:
The Group aims to develop surgical endoscopy 
products and devices. Development costs are 
capitalised in accordance with the relevant 
accounting standards when specific criteria  
are met. 

The application of accounting standards to 
determine whether the criteria for capitalisation 
have been met is inherently subjective as this 
involves an assessment of the technical feasibility 
and commercial viability of the project concerned. 

As the number of development projects being 
undertaken by the Group continues to increase,  
and progress is made on ongoing projects, the risk 
associated with the application of the correct 
accounting treatment for development costs 
remains a key focus. 

Revenue recognition
Revenue: £9,428,880 
(2019: £13,473)

2020 Sales
Professional standards require us to make a 
rebuttable presumption that the fraud risk from 
revenue recognition is a significant risk.

Refer to page 93 
(accounting policy) 
and note 2  
pages 93 and 94 
(financial disclosures)

Following the acquisition of Albyn Medical on 
24 July 2020 the Group has reported material 
post-acquisition revenue for the year.

Pressures on achieving internal and external 
expectations of results increase the risk of 
fraudulent revenue recognition, in particular the 
recognition of sales around the year-end.

Specifically, revenue could be fraudulently 
misstated by recognising invoices in advance of 
items being shipped, or accelerating the invoicing 
of goods around the year-end. 

Our procedures included: 
•  Accounting analysis: Critically assessing the Group’s accounting 
policy for determining whether or not costs incurred on a project 
should be capitalised against the criteria of the relevant accounting 
standard and our understanding of the progress of the projects. 
•  Test of detail: Obtaining evidence and documentation to assess 
and challenge the status of the projects including assessing the 
technical feasibility and commercial viability by reviewing 
regulatory approval submissions, results of clinical trials and 
procedures undertaken, market analysis and customer 
correspondence. 

•  Test of detail: Agreeing a sample of costs allocated to 

development projects to supporting documentation, primarily 
timesheets and payroll records for relevant employees in relation 
to labour costs and purchase invoices for other costs to ensure 
costs are recorded against the appropriate project. 

•  Test of detail: Recalculating the amortisation charge for each of 
the assets available for use and assessing the reasonableness  
of the useful economic lives adopted for each asset.  

•  Assessing transparency: Evaluating the adequacy of the 
disclosures of the judgements involved, compared with the 
requirements of the accounting standards and our understanding 
of the business.

Our procedures included: 
•  Accounting analysis: Critically assessing the group’s accounting 

policy in relation to the recognition of revenue against the 
requirements of IFRS 15 ‘Revenue from Customers;
•  Control design: Assessing the design and operating 

effectiveness of controls over the matching of sales transactions to 
related orders and customer authorised delivery documentation 
and/or purchase orders;

•  Test of detail: Agreeing a selection of sales transactions  

around the year-end to customer authorised despatch/receipt 
documentation and to any contracts or purchase orders to ensure 
sales had been recognised in the correct period; and

•  Test of detail: Agreeing a selection of post year end credit notes  

to original customer authorised despatch/receipt documentation to 
assess that revenue has not been overstated at the year-end date.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

77

Strategic ReportGovernanceFinancial StatementsIndependent auditor’s report continued
to the members of Creo Medical Group plc 

2.  Key audit matters: our assessment of risks of material misstatement (continued)

The risk

Our response

Subjective valuation
The acquisition of the Albyn Medical Group in July 
2020 and Boucart Medical SRl in november 2020 
required the net assets acquired to be valued at  
fair value. 

Our procedures included: 
•  Assessing the valuer’s credentials: Evaluating the competence 

and independence of the valuer and whether they had been 
appropriately instructed and had been provided with complete, 
accurate data on which to base their valuations.

Business 
combinations

Refer to pages 86 to 
87 (accounting policy) 
and note 23 pages  
108 to 110 (financial 
disclosures)

•  Methodology choice: Evaluating the basis upon which the Group 
identified the intangible assets acquired and the methods used to 
value other assets and performed an assessment of the worked 
performed by management’s expert.

•  Comparing valuations:. Assessing whether the measurement  
basis used to estimate the fair values of the identified intangible 
assets were reasonable, taking into account our experience of 
similar assets in other comparable situations and using our 
corporate finance specialist.

•  Tests of detail: Challenging the appropriateness of assumptions 

and inputs used by management in their forecast cash flows which 
have been used to value the acquired intangible assets.

•  Assessing transparency: Assessing whether the appropriate 

disclosures have been provided on the judgements and estimates 
applied in arriving at the fair value.

Our procedures included: 
•  Assessing transparency: Assessing the adequacy of the parent 
company’s disclosures in respect of the investment in and debt 
due from subsidiary.

•  — Tests of detail: Testing the expected credit loss calculation and 
estimation process, including the annual approval and challenge of 
those estimates by the directors.

•  Qualitative indicators: In relation to the amounts owed by the 
subsidiaries, assessing the Company’s conclusions on whether 
default has occurred with reference to indicators such as relevant 
clinical and regulatory data.

•  Benchmarking assumptions: Assessing the carrying value of 
the investment in subsidiaries by performing a review of both 
internal and external impairment indicators using our knowledge 
of the Group and the markets in which the subsidiaries operates.

The intangible assets acquired are determined 
through complex valuation methods including by 
forecasting and discounting future cash flows 
(based on assumptions such as discount rates), 
which are inherently highly judgemental. 

The effect of these matters is that, as part of our risk 
assessment, we determined that the valuation of 
intangible assets acquired on the acquisition of the 
Albyn Medical Group contains a high degree of 
estimation uncertainty, with a potential range of 
reasonable outcomes greater than our materiality 
as a whole. 

Recoverability of 
Parent Company’s 
investment in 
subsidiaries and 
debts due from 
subsidiaries 
(Investment in 
subsidiaries £25.2m, 
2019: £1.3m; amount 
owed by subsidiary 
undertakings £59.0 
million, 2019: £40.0 
million)

Refer to pages 115 to 116 
(accounting policy and 
financial disclosures)

Low risk, high value

The investment in subsidiaries and amounts owed  
by the subsidiary undertakings is significant and 
represents 48% (2019: 35%) of the Company’s  
total assets. 

The carrying value of an investment in subsidiary 
undertakings is assessed for impairment and 
expected credit losses (‘ECls’) are calculated on the 
amounts owed by the subsidiaries. The application 
of accounting standards to determine any 
impairment or ECls is inherently subjective as this 
involves judgements to be made in relation to the 
future performance of the subsidiaries and possible 
default events over the expected life of the loan. 

Whilst the overall risk is assessed as low, we 
determined that due to their materiality in the 
context of the parent Company financial 
statements, the impairment assessment and 
calculation of ECls are considered to be the  
areas that had the greatest effect on our parent  
Company audit. 

In the prior year we reported a key audit matter in respect of the impact of uncertainties due to the uK exiting the European union. Following the 
trade agreement between the uK and the Eu, and the end of the Eu-exit implementation period, the nature of these uncertainties has changed. We 
continue to perform procedures over material assumptions in forward looking assessments however we no longer consider the effect of the uK’s 
departure from the Eu to be a separate key audit matter. 

78

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
Group materiality
£280,000 (2019: £140,000)

£280,000
Whole financial 
statements materiality
(2019: £140,000)

£220,000
Range of materiality at 
three components 
(£200,000 – £220,000)
(2019: £84,000 to £126,000)

£14,000
Misstatements reported 
to the Audit Committee
(2019: £7,000)

Total expenditure
Group materiality

Group revenue

Group profit before tax

0
0

100%

(2019: 100%)

100
100

Group total assets

0
0

100%

(2019: 100%)

100
100

4
0

96%

(2019: 100%)

100
96

Full scope for Group audit purpose 2020
Full scope for Group audit purpose 2019
Residual components

3.  Our application of materiality and an overview of the scope 
of our audit 

Total expenditure
£34m (2019: £19m)

Materiality for the Group financial statements as a whole was set at 
£280,000 (2019: £140,000), determined with reference to a benchmark  
of group total expenditure, of which it represents 0.84% (2019: Group 
total expenditure, of which it represents 0.73%). We consider total 
expenditure to be the most appropriate benchmark as the entity is still 
within the start-up phase of the business cycle.

Materiality for the parent Company financial statements as a whole was 
set at £220,000 (2019: £84,000). This is lower than the materiality we 
would otherwise have determined by reference to total assets, and 
represents 0.2% of the Company’s total assets (2019: 0.1%). In line with 
our audit methodology, our procedures on individual account balances 
and disclosures were performed to a lower threshold, performance 
materiality, so as to reduce to an acceptable level the risk that 
individually immaterial misstatements in individual account balances 
add up to a material amount across the financial statements as a whole. 
Performance materiality was set at 75% (2019: 75%) of materiality for the 
financial statements as a whole, which equates to £210,000 (2019: 
£105,000) for the group and £165,000 (2019: £85,000) for the parent 
company. We applied this percentage in our determination of 
performance materiality because we did not identify any factors 
indicating an elevated level of risk.

We agreed to report to the Audit Committee any corrected or 
uncorrected identified misstatements exceeding £14,000 (2019: £7,000), 
in addition to other identified misstatements that warranted reporting  
on qualitative grounds.

Of the Group’s 6 (2019: 5) reporting components, which include the 
parent company, we subjected 3 (2019: 2) to full scope audits for Group 
reporting purposes.

The components within the scope of our work accounted for the 
percentages illustrated opposite.

For the residual components, one of which is currently dormant,  
we performed analysis at an aggregated Group level to re-examine our 
assessment that there were no significant risks of material misstatement 
within these.

Group team instructed component auditors as to the significant areas to 
be covered, including the relevant risks detailed above and the 
information to be reported back. The Group team approved the 
component materialities, which ranged from £200,000 to £220,000 
(2019: £84,000 to £126,000), having regard to the mix of size and risk 
profile of the Group across the components. The work on 1 of the 3 
components (2019: none) was performed by component auditors and 
the rest, including the audit of the parent company, was performed by 
the Group team. The Group team conducted video and telephone 
conference meetings with the component auditors. At these meetings, 
the findings reported to the Group team were discussed in more detail, 
and any further work required by the Group team was then performed 
by the component auditor. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

79

Strategic ReportGovernanceFinancial Statements 
 
 
Independent auditor’s report continued
to the members of Creo Medical Group plc 

4.  Going concern basis of preparation
The Directors have prepared the financial statements on the going 
concern basis as they do not intend to liquidate the Group or the 
Company, or to cease their operations, and as they have concluded  
that the Group and the Company’s financial position means that this  
is realistic. They have also concluded that there are no material 
uncertainties that could cast significant doubt over their ability to  
as a going concern for at least a year from the date of approval of  
the financial statements (“the going concern period”).
An explanation of how we evaluated management’s assessment  
of going concern is set out section 2 of our report.
Our conclusions based on this work:
•  we consider that the Directors’ use of the going concern basis  
of accounting in the preparation of the financial statements  
is appropriate;

•  we have not identified, and concur with the Directors’ assessment 

that there is not, a material uncertainty related to events or 
conditions that, individually or collectively, may cast significant doubt 
on the Group’s or Company’s ability to continue as a going concern 
for the going concern period; and

•  we found the going concern disclosure in note 1 to be acceptable.

However, as we cannot predict all future events or conditions and as 
subsequent events may result in outcomes that are inconsistent with 
judgements that were reasonable at the time they were made, the above 
conclusions are not a guarantee that the Group or the Company will 
continue in operation.

5.  Fraud and breaches of laws and regulations – ability 
to detect
Identifying and responding to risks of material misstatement due  
to fraud
To identify risks of material misstatement due to fraud (“fraud risks”)  
we assessed events or conditions that could indicate an incentive or 
pressure to commit fraud or provide an opportunity to commit fraud.  
Our risk assessment procedures included:

•  Enquiring of directors, the audit committee and inspection of policy 
documentation as to the Group’s high-level policies and procedures 
to prevent and detect fraud as well as whether they have knowledge 
of any actual, suspected or alleged fraud.
•  Reading Board and audit committee minutes.
•  Considering remuneration incentive schemes and performance 

targets for management/ directors/ sales staff.

•  using analytical procedures to identify any unusual or unexpected 

relationships.

We communicated identified fraud risks throughout the audit team and 
remained alert to any indications of fraud throughout the audit. This 
included communication from the Group to component audit teams of 
relevant fraud risks identified at the Group level and request to 
component audit teams to report to the Group audit team any instances 
of fraud that could give rise to a material misstatement at Group.

As required by auditing standards, and taking into account possible 
pressures to meet profit targets, we perform procedures to address  
the risk of management override of controls and the risk of fraudulent 
revenue recognition, in particular the risk that revenue is recorded in the 
wrong period and the risk that management may be in a position  
to make inappropriate accounting entries. 

We did not identify any additional fraud risks.

We performed procedures including:
• 

identifying journal entries and other adjustments to test for all full 
scope components based on risk criteria and comparing the 
identified entries to supporting documentation. These included those 
posted to unusual accounts, and journal descriptions containing 
specific key words;

•  Evaluating the business purpose of significant unusual transactions; 

and

•  Assessing significant accounting estimates for bias.

Identifying and responding to risks of material misstatement due to 
non-compliance with laws and regulations
We identified areas of laws and regulations that could reasonably be 
expected to have a material effect on the financial statements from our 
general commercial and sector experience, through discussion with the 
directors (as required by auditing standards), and discussed with the 
directors the policies and procedures regarding compliance with laws 
and regulations.

We communicated identified laws and regulations throughout our team 
and remained alert to any indications of non-compliance throughout the 
audit. This included communication from the Group to component audit 
teams of relevant laws and regulations identified at the Group level, and  
a request for component auditors to report to the Group team any 
instances of non-compliance with laws and regulations that could give 
rise to a material misstatement at Group.

The potential effect of these laws and regulations on the financial 
statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly affect 
the financial statements including financial reporting legislation 
(including related companies legislation), distributable profits legislation 
and taxation legislation, and we assessed the extent of compliance with 
these laws and regulations as part of our procedures on the related 
financial statement items.

Secondly, the Group is subject to many other laws and regulations where 
the consequences of non-compliance could have a material effect on 
amounts or disclosures in the financial statements, for instance through 
the imposition of fines or litigation. We identified the following areas as 
those most likely to have such an effect: health and safety, anti-bribery, 
competition laws, employment law, and certain aspects of Company 
legislation recognising the nature of the Group’s activities. Auditing 
standards limit the required audit procedures to identify non-compliance 
with these laws and regulations to enquiry of the directors and inspection 
of regulatory and legal correspondence, if any. Therefore if a breach of 
operational regulations is not disclosed to us or evident from relevant 
correspondence, an audit will not detect that breach.

Context of the ability of the audit to detect fraud or breaches of law  
or regulation
Owing to the inherent limitations of an audit, there is an unavoidable  
risk that we may not have detected some material misstatements in the 
financial statements, even though we have properly planned and 
performed our audit in accordance with auditing standards. For example, 
the further removed non-compliance with laws and regulations is from 
the events and transactions reflected in the financial statements, the less 
likely the inherently limited procedures required by auditing standards 
would identify it.

In addition, as with any audit, there remained a higher risk of non-
detection of fraud, as these may involve collusion, forgery, intentional 
omissions, misrepresentations, or the override of internal controls. Our 
audit procedures are designed to detect material misstatement. We are 
not responsible for preventing non-compliance or fraud and cannot be 
expected to detect non-compliance with all laws and regulations.

80

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

9.  The purpose of our audit work and to whom we owe 
our responsibilities
This report is made solely to the Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006.  
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them  
in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone 
other than the Company and the Company’s members, as a body, for 
our audit work, for this report, or for the opinions we have formed.

Jeremy Thomas (Senior Statutory Auditor) 
for and on behalf of KPMG llP, Statutory Auditor 
Chartered Accountants 
3 Assembly Square
Britannia Quay,
Cardiff,
CF10 4AX
4 June 2021

6.  We have nothing to report on the other information in the 
Annual Report
The directors are responsible for the other information presented in the 
Annual Report together with the financial statements. Our opinion on 
the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information.

Strategic Report and Directors’ Report 
Based solely on our work on the other information: 
•  we have not identified material misstatements in the strategic report 

• 

• 

and the directors’ report; 
in our opinion the information given in those reports for the financial 
year is consistent with the financial statements; and 
in our opinion those reports have been prepared in accordance with 
the Companies Act 2006. 

7.   We have nothing to report on the other matters on which 
we are required to report by exception 

under the Companies Act 2006, we are required to report to you if,  
in our opinion: 
•  adequate accounting records have not been kept by the parent 

Company, or returns adequate for our audit have not been received 
from branches not visited by us; or 
the parent Company financial statements are not in agreement with 
the accounting records and returns; or 

• 

•  certain disclosures of directors’ remuneration specified by law are 

not made; or 

•  we have not received all the information and explanations we require 

for our audit.

We have nothing to report in these respects

8.  Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 62, the 
directors are responsible for: the preparation of the financial statements 
including being satisfied that they give a true and fair view; such internal 
control as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether 
due to fraud or error; assessing the Group and, parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related 
to going concern; and using the going concern basis of accounting 
unless they either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue our opinion in an auditor’s 
report. Reasonable assurance is a high level of assurance, but does not 
guarantee that an audit conducted in accordance with ISAs (uK) will 
always detect a material misstatement when it exists. Misstatements can 
arise from fraud or error and are considered material if, individually or in 
aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial statements. 

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

81

Strategic ReportGovernanceFinancial Statements 
Consolidated statement of profit and loss and other comprehensive income
for the 12-month period ended 31 December 2020

(All figures £)

Revenue
Cost of sales

Gross Profit

Other operating income
Administrative expenses
Impairment loss on trade and other receivables

Operating loss

Finance expenses
Finance income

Loss before tax

Taxation

Loss for the year

Other comprehensive income

Total comprehensive loss for the period/year

loss per share
Basic and diluted

The notes on pages 86 to 118 form part of the financial statements.

note

2

2

18

9
9

3

31 December  
2020

31 December  
2019

9,428,880
(5,393,884)

4,034,996

13,473
(8,522)

4,951

49,192
(27,121,353)
(446,897)

126,719
(19,007,048)
–

(23,484,062)

(18,875,378)

(172,875)
195,132

(51,291)
311,288

(23,461,805)

(18,615,381)

10

3,146,080

2,704,231

(20,315,725)

(15,911,150)

21

(428,516)

 –

(20,744,241)

(15,911,150)

11

(0.13)

(0.13)

82

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
 
 
 
 
 
 
Consolidated statement of financial position
for the 12-month period ended 31 December 2020

(All figures £)

Assets
non-current assets
Intangible assets
Goodwill
Investments
Property, plant and equipment
Deferred tax
Other non-current receivables

Current assets
Inventories
Trade and other receivables
Tax receivable
Cash and cash equivalents

Total assets

Shareholder equity
Called up share capital
Share premium
Merger reserve
Share option reserve
Foreign exchange reserve
Retained earnings

Liabilities
Non-current liabilities
Interest-bearing liabilities
Other liabilities

Current liabilities
Interest-bearing liabilities
Trade and other payables
Deferred tax liability
non interest-bearing loans
Other liabilities

Total liabilities

Total equity and liabilities

note

31 December  
2020

31 December  
2019

12
23, 12
18
13
16
15

10,267,868
18,261,605
500,000
3,378,425
474,289
111,780

865,241
 – 
 – 
1,295,818
 – 
8,400

32,993,967

2,169,459

14
15
16

21
21
21
21
21
21

19
17

19
17
16
17
17

6,812,252
5,633,205
2,973,364
45,091,552

727,158
1,616,319
2,702,198
81,048,448

60,510,373

86,094,123

93,504,340

88,263,582

157,891
115,263,193
13,602,735
5,376,060
(428,516)
(71,164,915)

150,378
115,111,506
13,602,735
4,647,915
 – 
(50,849,190)

62,806,448

82,663,344

6,541,597
2,318,909

8,860,506

543,892
 – 

543,892

4,023,119
9,960,279
1,996,246
1,789,944
4,067,798

21,837,386
30,697,892

173,193
4,883,153
–
 – 
 – 

5,056,346
5,600,238

93,504,340

88,263,582

These financial statements were approved by the Board of Directors on 3 June 2021 and were signed on its behalf by:

Richard Rees
Director

Company registered number: 10371794

The notes on pages 86 to 118 form part of the financial statements.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial Statements 
 
 
 
 
 
 
Consolidated statement of changes in equity
for the 12-month period ended 31 December 2020

(All figures £)

note

Called up  
share capital

Retained 
 earnings

Share  
premium

Merger  
reserve

Share option 
reserve

Foreign 
exchange  
reserve

Total  
equity

Balance at 31 December 2018

120,495

(34,938,040)

65,835,555

13,602,735

3,093,070

 – 

47,713,815

Total comprehensive income for the 

period

Profit or loss

Total comprehensive income

Transactions with owners, 
recorded directly in equity

Issue of share capital
Equity settled share-based payment 

 – 

 – 

(15,911,150)

(15,911,150)

 – 

 – 

29,883

 – 

49,275,951

transactions

8

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

1,554,845

Balance at 31 December 2019

150,378

(50,849,190) 115,111,506

13,602,735

4,647,915

 – 

 – 

(15,911,150)

(15,911,150)

 – 

49,305,834

 – 

 – 

1,554,845

82,663,344

Total comprehensive income for the 

period

Profit or loss

Total comprehensive income

Transactions with owners, 
recorded directly in equity

Issue of share capital
Equity settled share-based payment 

transactions

 – 

 – 

(20,315,725)

(20,315,725)

 – 

 – 

21

8

7,513

 – 

 – 

 – 

151,687

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

728,145

(428,516)

(20,744,241)

(428,516)

(20,744,241)

 – 

 – 

159,200

728,145

Balance at 31 December 2020

157,891 (71,164,915) 115,263,193

13,602,735

5,376,060

(428,516) 62,806,448

The notes on pages 86 to 118 form part of the financial statements.

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Consolidated statement of cash flows
for the 12-month period ended 31 December 2020

(All figures £)

Cash flows from operating activities
loss for the period
Depreciation/amortisation charges
Equity settled share-based payment expenses
Fair value adjustment to derivatives
Finance expenses
Finance income
R&D expenditure credit
Taxation
Impairment of intangible assets

Decrease in inventories
Increase in trade and other receivables
Increase in trade and other payables

Interest paid
Tax payable
Tax received

Net cash from operating activities

Cash flows from investing activities
Purchase of intangible fixed assets
Purchase of tangible fixed assets
Acquisition of subsidiary net of cash acquired
Interest received

Net cash from investing activities

Cash flows from financing activities
Capital repaid in respect of loans
Proceeds from new loan
Capital repaid in respect of lease liabilities
Share issue

net cash from financing activities

(Decrease)/increase in cash and cash equivalents
Effect of exchange rates held in cash

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

The notes on pages 86 to 118 form part of the financial statements.

note

31 December  
2020

31 December  
2019

8

9
9

10
12

(20,315,725)
1,596,419
728,145
–
172,875
(195,132)
(1,839)
(3,146,080)
140,814

(15,911,150)
641,726
1,554,845
27,894
23,397
(311,288)
(5,362)
(2,704,231)
 – 

(21,020,523)

(16,684,170)

766,553
(394,012)
1,686,474

(424,686)
(552,696)
3,283,533

(18,961,508)

(14,378,019)

9

(172,875)
153,277
2,702,198

(51,291)
–
2,577,026

(16,278,908)

(11,852,284)

23

18
18
18
22

(91,462)
(484,771)
(20,586,496)
195,132

(633,795)
(484,006)
–
311,288

(20,967,597)

(806,513)

(497,047)
2,055,000
(391,404)
159,200

 – 
 – 
(187,310)
49,305,833

1,325,749

49,118,523

(35,920,756)
(36,140)

36,459,726

81,048,448

44,588,722

45,091,552

81,048,448

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

85

Strategic ReportGovernanceFinancial Statements 
 
 
 
Notes to the financial statements

1. ACCOUNTING POLICIES
General information
Creo Medical Group plc is a public company, limited by shares, registered and domiciled in England and Wales in the uK. The Company’s registered 
number is 10371794 and the registered office is Creo House, unit 2, Beaufort Park, Beaufort Park Way, Chepstow, Wales nP16 5uH.

The Group financial statements consolidate those of the Parent Company and its subsidiaries (together referred to as the “Group”). The Parent 
Company financial statements present information about Creo Medical Group plc as a separate entity and not about its Group.

The Group financial statements have been prepared and approved by the Directors in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 (“Adopted IFRSs”). The Company has elected to prepare its Parent Company financial 
statements in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (“FRS 101”). In preparing these financial 
statements, the Company applies the recognition, measurement and disclosure requirements of international accounting standards in conformity 
with the requirements of the Companies Act 2006 (“Adopted IFRSs”), but makes amendments where necessary in order to comply with Companies 
Act 2006 and has set out below where advantage of the FRS 101 disclosure exemptions has been taken.

Basis of preparation
This is the fourth annual financial report of the Company since the incorporation of Creo Medical Group plc on 12 September 2016 and the 
subsequent acquisition of Creo Medical limited via a share for share exchange on 9 november 2016. The financial statements are presented  
in sterling and rounded to the nearest pound.

This financial report for the 12-month period ended 31 December 2020 (including comparatives for the 12 months ended 31 December 2019) was 
approved by the Board of Directors on 3 June 2021.

Changes in accounting policy and disclosures
New standards, amendments and interpretations
The following new standards, amendments and interpretations have been adopted by the Group for the first time for the financial year beginning  
on 1 January 2020: 
•  Amendments to References to Conceptional Framework in IFRS Standards
•  Definition of Material (Amendments to IAS 1 and IAS 8)
•  Definition of a Business (Amendments to IFRS 3)
• 
•  COVID-19 Related Rent Concessions (Amendment to IFRS 16)

Interest Rate Benchmark Reform (Amendments to IFRS 9, IAS 39 and IFRS 7)

The adoption of these standards, amendments and interpretations has not had a material impact on the financial statements of the Group or  
Parent Company.

New standards, amendments and interpretations issued but not effective and not adopted early
The following new standards, amendments to standards and interpretations have been issued but not yet effective and therefore have not been 
applied in preparing these consolidate financial statements: 
•  Amendments to IFRS 9, IAS 9, IFRS 7, IFRS 4 and IFRS 16 relating to Interest Rate Benchmark Reform – Phase 2. Effective 1 January 2021. 
•  Amendments to IAS 37 Onerous Contracts – Cost of fulfilling a contract. Effective 1 January 2022.
•  Annual improvements to IFRS standards 2018-2020. Effective 1 January 2022.
•  Amendments to IAS 16 Property. Plant and Equipment: proceeds before intended use. Effective 1 January 2022.
•  Amendments to IFRS 3 Reference to the Conceptual Framework. Effective 1 January 2022.

The Directors anticipate that none of the new standards, amendments to standards and interpretations is expected to have a significant effect on the 
financial statements of the Group or Parent Company.

Measurement convention
The financial statements are prepared on the historical cost basis except that derivative financial instruments are stated at their fair value.

Business combinations and basis of consolidation
On 9 november 2016 Creo Medical Group plc offered a share for share exchange to the shareholders of Creo Medical limited. As a result of this 
transaction, Creo Medical Group plc became the parent of Creo Medical limited.

On 23 July 2020 Creo Medical Group plc purchased Albyn Medical Sl becoming its Parent Company, see note 23 for details.

On 3 november 2020 Alby Medical Sl purchased Boucart Medical SRl. As a result of this transaction Creo Medical Group became the ultimate 
parent of Boucart Medical SRl, see note 23 for details. 

The Group accounts for business combinations using the acquisition method when the acquired set of activities and assets meets the definition of  
a business and control is transferred to the Group. In determining whether a particular set of activities and assets is a business, the Group assesses 
whether the set of assets and activities acquired includes, at a minimum, an input and substantive process and whether the acquired set has the 
ability to produce outputs.

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The Group has an option to apply a ‘concentration test’ that permits a simplified assessment of whether an acquired set of activities and assets is not a 
business. The optional concentration test is met if substantially all of the fair value of the gross assets acquired is concentrated in a single identifiable 
asset or group of similar identifiable assets. 

The consideration transferred in the acquisition is generally measured at fair value, as are the identifiable net assets acquired. Any contingent 
consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified as equity, it is not remeasured, 
and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent consideration are recognised in 
profit or loss. Any goodwill that arises is tested annually for impairment. Any gain on a bargain purchase is recognised in profit or loss immediately. 
Transaction costs are expensed as incurred, except if related to the issue of debt or equity securities. 

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts are generally recognised 
in profit or loss. Where non-controlling interests do not still have present access to the returns associated with the underlying ownership interests, the 
anticipated-acquisition method will be applied and the acquisition accounted for as though 100% of the equity had already been acquired. 

Accounting policies adopted are consistent across the Group. All Intra-Group balances and transactions, including unrealised income and expenses 
arising from intra-Group transactions, are eliminated on consolidation.

Going concern
notwithstanding a reported loss of £20.3 million and operating cash outflows of £16.3 million for the year ended 31 December 2020, the financial 
statements have been prepared on a going concern basis which the directors believe to be appropriate for the following reasons.

The directors have considered the applicability of the going concern basis in the preparation of the financial statements. This included the review of 
financial results, internal budgets and cash flow forecasts for the period of at least 12-months following the date of approval of the financial 
statements (“the going concern period”).

COVID-19 has had a significant impact on the world economy, bringing additional pressures on healthcare providers around the world. For Creo, 
users of the Group’s products have been redeployed to help to provide healthcare services and support to COVID-19 patients, delaying elective 
procedures. Whilst this has delayed the short-term commercialisation activities; the backlog this is creating will demand faster, more efficient 
healthcare solutions. 

Given the unprecedented situation, the Directors have modelled further severe but plausible downside scenarios involving prolonged effects of 
COVID-19 during the going concern period. Although the Directors consider severe downside scenarios to be unlikely, in such a case the Group 
would take mitigating actions and the Directors concluded that the Group would be able to reduce expenditure on its research and development 
programmes and other areas in order to meet its liabilities as they fall due for the going concern period.

However, additional funding will be required to support the Group’s and Company’s longer-term going concern status and this will be sought in a 
timely manner taking into account the Group’s available cash resources The Group completed a £51.9m fund raising with existing and new investors 
in December 2019. The Directors have a reasonable expectation that the Group will be able to raise further financing to support its ongoing 
development and commercialisation activities. However, there can be no guarantee that the Group will be able to raise sufficient funding from 
existing and new investors. In the event that the Group does not successfully raise sufficient long-term funding, appropriate mitigating actions will be 
taken. The directors have prepared forecasts which show under current business plans, the Group’s cash resources will extend at least 18 months 
from the date of approval of the financial statements, to Q4 2022, before any additional funding is required. 

Based on the above, the Directors are satisfied that the Group and Company will have sufficient funds to meet their liabilities as they fall due for the 
going concern period and therefore have prepared the financial statements on a going concern basis. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

87

Strategic ReportGovernanceFinancial StatementsNotes to the financial statements continued

1. ACCOUNTING POLICIES continued
Intangible assets
Intangible assets include the capitalisation of development costs and software for the period ending 31 December 2020.

Software which is not an integral part of hardware assets are stated at historic cost, including expenditure that is directly attributable to the acquired 
item, less accumulated amortisation and impairment losses.

Expenditure on research activities is recognised as an expense in the year in which it is incurred. Costs are classified as research expenditure rather 
than development unless all of the below criteria are met, in which case these costs are capitalised on the balance sheet.

Development criteria:
a.  completion of the intangible asset is technically feasible so that it will be available for use or sale;
b.  the Company intends to complete the intangible asset and use or sell it;
c.  the Company has the ability to use or sell the intangible asset and the intangible asset will generate probable future economic benefits over and 

above cost;

d.  there are adequate technical, financial and other resources to complete the development and to use or sell the intangible asset; and
e.  the expenditure attributable to the intangible asset during its development can be measured reliably.

Amortisation commences when the project is available for sale or use within the business.

Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. 
An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable amount is the 
higher of an asset’s fair value less costs of disposal and value in use.

Amortisation is charged so as to write off the costs of intangible assets over their estimated useful lives, on the following basis:
Software  
Development costs 
Trade name 
Supplier Relationships 
Customer Relationships 

– 3 years straight line
– 5 years straight line
– 10 years straight line
– 10 years straight line
– 10 years straight line

Property, plant and equipment
Property, plant and equipment is stated at cost less accumulated depreciation and any impairment losses. Cost includes the original purchase price 
of the asset and the costs attributable to bringing the asset to its working condition for its intended use.

leases are recognised if they meet the criteria in IFRS 16 as a lease. Where low value or short term lease exemptions are taken the asset is classified 
as PPE, otherwise it is classified as a right of use asset. Where land and buildings are held under leases the accounting treatment of the land is 
considered separately from that of the buildings. leased assets acquired are stated at an amount equal to the lower of their fair value and the 
present value of the minimum lease payments at inception of the lease, less accumulated depreciation and less accumulated impairment losses. 
lease payments are accounted for as described below.

Depreciation is charged so as to write off the costs of assets over their estimated useful lives, on the following basis:
leasehold property improvements 
Office equipment 
Fixtures and fittings 
Motor vehicles 
Plant and machinery 

– 3 years straight line
– 2, 3 or 4 years straight line
– 3 or 4 years straight line
– 4 years straight line
– 3 years straight line or 4 years reducing balance

The gain or loss arising on the disposal of an asset is determined as the difference between sales proceeds and the carrying amount of the asset  
and is recognised in income on the transfer of the risks and rewards of ownership.

The Company has no class of tangible fixed asset that has been revalued. On transition to IFRS the net book values recorded at 1 March 2013 have 
been applied and these are based on historic cost at the date of acquisition.

Inventories
Inventories are stated at the lower of cost and net realisable value. Raw materials cost is based on the First In, First Out (FIFO) principle using 
standard costing techniques and includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs in 
bringing them to their existing location and condition. Finished goods cost is based on standard cost with variances between actual and standard 
going through the cost of sales line.

Leases
At inception of a contract, the Group assesses whether a contract is, or contains, a lease. A contract is, or contains, a lease if the contract conveys 
the right to control the use of an identified asset for a period of time in exchange for consideration. To assess whether a contract conveys the right  
to control the use of an identified asset, the Group uses the definition of a lease in IFRS 16.

This policy is applied to contracts entered into, on or after 1 January 2019. For leases acquired as part of a business combination the policy applies from 
the acquisition date. The Group has taken the practical expedient not to reassess whether contracts at the date of initial application constituted a lease.

88

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
 
At commencement or on modification of a contract that contains a lease component, the Group allocates the consideration in the contract to each 
lease component on the basis of its relative stand-alone prices. However, for the leases of property the Group has elected not to separate non-lease 
components and account for the lease and non-lease components as a single lease component.

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is initially measured at cost, which 
comprises the initial amount of the lease liability adjusted for any lease payments made at or before the commencement date, plus any initial direct costs 
incurred and an estimate of costs to dismantle and remove the underlying asset or to restore the underlying asset or the site on which it is located, less 
any lease incentives received. On transition, the right-of-use assets were recognised at an amount equal to the lease liability, adjusted to the amount of 
prepaid lease payments relating to that lease recognised in the statement of financial position immediately before the date of initial application.

The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to the end of the lease term, unless 
the lease transfers ownership of the underlying asset to the Group by the end of the lease term or the cost of the right-of-use asset reflects that the 
Group will exercise a purchase option. In that case the right-of-use asset will be depreciated over the useful life of the underlying asset, which is 
determined on the same basis as those of property and equipment. In addition, the right-of-use asset is periodically reduced by impairment losses,  
if any, and adjusted for certain remeasurements of the lease liability.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, discounted using the 
interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate. Generally, the Group uses its 
incremental borrowing rate as the discount rate.

The Group determines its incremental borrowing rate by obtaining interest rates from various external financing sources and makes certain 
adjustments to reflect the terms of the lease and type of the asset leased.

fixed payments, including in-substance fixed payments; 

lease payments included in the measurement of the lease liability comprise the following: 
• 
•  variable lease payments that depend on an index or a rate, initially measured using the index or rate as at the commencement date; 
•  amounts expected to be payable under a residual value guarantee; and 
• 

the exercise price under a purchase option that the Group is reasonably certain to exercise, lease payments in an optional renewal period if the 
Group is reasonably certain to exercise an extension option, and penalties for early termination of a lease unless the Group is reasonably certain 
not to terminate early. 

The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a change in future lease payments 
arising from a change in an index or rate, if there is a change in the Group’s estimate of the amount expected to be payable under a residual value 
guarantee, if the Group changes its assessment of whether it will exercise a purchase, extension or termination option or if there is a revised 
in-substance fixed lease payment.

When the lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount of the right-of-use asset, or is recorded 
in profit or loss if the carrying amount of the right-of-use asset has been reduced to zero.

The Group presents right-of-use assets that do not meet the definition of investment property in ‘property, plant and equipment’ and lease liabilities 
in ‘loans and borrowings’ in the statement of financial position. 

Short-term leases and leases of low-value assets
The Group has elected not to recognise right-of-use assets and lease liabilities for leases of low-value assets and short-term leases, including IT 
equipment. The Group recognises the lease payments associated with these leases as an expense on a straight-line basis over the lease term. 

Financial instruments
The Group predominantly enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade 
and other accounts receivable and payable, loans from other third parties, loans to related parties and investments in non-puttable financial 
instruments. Any transactions relating to share options issued by the entity are disclosed in the share-based payment accounting policy and note 8. 
The Group is also able to enter into a variety of derivative financial instruments to manage its exposure to foreign exchange risk, including foreign 
exchange forward contracts and cross-currency swaps.

Impairment
The Group recognises loss allowances for expected credit losses (“ECls“) on financial assets measured at amortised cost, debt investments 
measured at FVOCI and contract assets (as defined in IFRS 15).

The Group measures loss allowances at an amount equal to lifetime ECl, except for other debt securities and bank balances for which credit risk  
(i.e. the risk of default occurring over the expected life of the financial instrument) has not increased significantly since initial recognition, which are 
measured as 12-month ECl.

loss allowances for trade receivables and contract assets are always measured at an amount equal to lifetime ECl.

When determining whether the credit risk of a financial asset has increased significantly since initial recognition and when estimating ECl, the 
Group considers reasonable and supportable information that is relevant and available without undue cost or effort. This includes both quantitative 
and qualitative information and analysis, based on the Company’s historical experience and informed credit assessment and including forward-
looking information. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

89

Strategic ReportGovernanceFinancial Statements 
Notes to the financial statements continued

1. ACCOUNTING POLICIES continued
Financial instruments continued
Impairment continued
The Group considers a financial asset to be in default when the borrower is unlikely to pay its credit obligations to the Group in full, when demanded.

lifetime ECls are the ECls that result from all possible default events over the expected life of a financial instrument.

12-month ECls are the portion of ECls that result from default events that are possible within the 12 months after the reporting date (or a shorter 
period if the expected life of the instrument is less than 12 months).

The maximum period considered when estimating ECls is the maximum contractual period over which the Group is exposed to credit risk.

Measurement of ECLs
ECls are a probability-weighted estimate of credit losses. Credit losses are measured as the present value of all cash shortfalls (i.e. the difference 
between the cash flows due to the entity in accordance with the contract and the cash flows that the Group expects to receive). ECls are discounted 
at the effective interest rate of the financial asset.

Credit-impaired financial assets
At each reporting date, the Company assesses whether financial assets carried at amortised cost and debt securities at FVOCI are credit-impaired. 
A financial asset is ‘credit-impaired’ when one or more events that have a detrimental impact on the estimated future cash flows of the financial asset 
have occurred.

Write-offs
The gross carrying amount of a financial asset is written off (either partially or in full) to the extent that there is no realistic prospect of recovery. 

Provisions under IFRS 9 may still be made to account for the probability of such default events, however such a provision being made is not 
indicative that an actual default event will occur.

Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using the 
effective interest method, less any impairment losses.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts that are repayable on demand and form an integral part of the 
Company’s cash management are included as a component of cash and cash equivalents for the purpose only of the cash flow statement.

Trade and other payables
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using the 
effective interest method.

Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, interest-bearing 
borrowings are stated at amortised cost using the effective interest method, less any impairment losses.

Derivative financial instruments
Derivative financial instruments are recognised at fair value. The gain or loss on remeasurement to fair value is recognised immediately in profit or 
loss. The Group has not applied hedge accounting in the current or comparative periods.

Foreign currencies
The functional currency of the Group is Pounds Sterling. Transactions entered into by Group entities in a currency other than the reporting currency 
are recorded at the rates ruling when the transaction occurred. Foreign currency monetary assets and liabilities are translated into Sterling at the 
rates ruling at the statement of financial position date. Exchange differences arising on the retranslation of the unsettled monetary assets and 
liabilities are similarly recognised in the income statement.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated to the Group’s 
presentational currency, Sterling, at foreign exchange rates ruling at the balance sheet date. The revenues and expenses of foreign operations are 
translated at an average rate for the year where this rate approximates to the foreign exchange rates ruling at the dates of the transactions.

Exchange differences arising from this translation of foreign operations are reported as an item of other comprehensive income and accumulated in 
the translation reserve or non-controlling interest, as the case may be. When a foreign operation is disposed of, such that control, joint control or 
significant influence (as the case may be) is lost, the entire accumulated amount in the FCTR, net of amounts previously attributed to non-controlling 
interests, is recycled to profit or loss as part of the gain or loss on disposal. When the Group disposes of only part of its interest in a subsidiary that 
includes a foreign operation while still retaining control, the relevant proportion of the accumulated amount is reattributed to non-controlling 
interests. When the Group disposes of only part of its investment in an associate or joint venture that includes a foreign operation while still retaining 
significant influence or joint control, the relevant proportion of the cumulative amount is recycled to profit or loss.

Current and deferred tax
Current taxes are based on the results shown in the financial statements and are calculated according to local tax rules, using tax rates enacted or 
substantially enacted by the statement of financial position date.

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the 
amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; the initial 
recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and differences relating to 
investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of deferred tax provided is based 
on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted 
at the balance sheet date. A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against 
which the temporary difference can be utilised.

The Company incurs research and development expenditure which qualifies for Research and Development (“R&D“) tax relief and as such, prepares 
and submits an R&D claim to HMRC in relation to each accounting period. The claims are made on the basis that the Company and its activities 
meet the necessary conditions.

As the Company is currently loss making, there is no corporation tax liability arising, therefore it has chosen to convert the tax relief into payable tax 
credits instead of carrying forward a loss. This results in the credit being paid in cash directly to the Company following the submission of a  
valid claim.

The Company is claiming R&D tax relief predominately under the small or medium-sized enterprises (“SME“) scheme therefore the credit is 
accounted for as tax in accordance with IAS 12 Income Taxes. However, where the R&D expenditure is related to monies received from research 
grants, the Company is claiming an R&D expenditure credit (“RDEC“) under the large Company Scheme and as such the related credit is accounted 
for ‘above the line’ in accordance with IAS 20 Accounting for Government Grants, specifically as a reduction from the related expenditure in the 
statement of comprehensive income.

Employee benefits
Bonus
Wages, salaries, paid annual leave, bonuses and non-monetary benefits are accrued in the period in which the associated services are rendered by 
employees of the Group.

Defined contribution plans
A defined contribution plan is a post-employment benefit plan under which the Company pays fixed contributions into a separate entity and will 
have no legal or constructive obligation to pay further amounts. Obligations for contributions to defined contribution pension plans are recognised as 
an expense in the income statement in the periods during which services are rendered by employees.

Share-based payments
Equity-settled share options are granted to certain Directors, employees and certain contractors which have been granted options to subscribe for 
ordinary shares. Each tranche in an award is considered a separate award with its own vesting period and grant date fair value. Fair value of each 
tranche is measured at the date of grant using the Black-Scholes option pricing model or where they are based on market-based performance 
conditions, the Monte Carlo model. Compensation expense is recognised over the tranche’s vesting period based on the number of awards  
expected to vest, through an increase to equity. The number of awards expected to vest is reviewed over the vesting period, with any forfeitures  
recognised immediately.

Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are accounted 
for as equity-settled share-based payment transactions, regardless of how the equity instruments are obtained by the Group.

The grant date fair value of share-based payment awards granted to employees is recognised as an employee expense, with a corresponding 
increase in equity, over the period that the employees become unconditionally entitled to the awards. The amount recognised as an expense is 
adjusted to reflect the actual number of awards for which the related service, market and non-market vesting conditions are expected to be met, 
such that the amount ultimately recognised as an expense is based on the number of awards that do meet the related service, market and non-
market performance conditions at the vesting date. For share-based payment awards with non-vesting conditions, the grant date fair value of the 
share-based payment is measured to reflect such conditions and there is no true-up for differences between expected and actual outcomes. The 
social security element of these equity instruments is treated as cash settled with the liability recognised in other taxation and social security within 
trade and other payables in the consolidated balance sheet. 

Share-based payment transactions in which the Group receives goods or services by incurring a liability to transfer cash or other assets that is 
based on the price of the Group’s equity instruments are accounted for as cash-settled share-based payments. The fair value of the amount  
payable to employees is recognised as an expense, with a corresponding increase in liabilities, over the period in which the employees become 
unconditionally entitled to payment. The liability is remeasured at each balance sheet date and at settlement date. Any changes in the fair value of 
the liability are recognised as personnel expense in profit or loss. Where the Company grants options over its own shares to the employees of its 
subsidiaries it recognises, in its individual financial statements, an increase in the cost of investment in its subsidiaries equivalent to the equity-
settled share-based payment charge recognised in its consolidated financial statements with the corresponding credit being recognised directly in 
equity. Amounts recharged to the subsidiary are recognised as a reduction in the cost of investment in subsidiary. Where costs recharged match 
those incurred there is no net impact on the investment in subsidiary.

Financing income and expenses
Financing expenses comprise interest payable, finance charges on shares classified as liabilities and leases recognised in profit or loss using the 
effective interest method, unwinding of the discount on provisions, and net foreign exchange losses that are recognised in the income statement 
(see foreign currency accounting policy). Financing income comprises interest receivable on funds invested, dividend income, and net foreign 
exchange gains.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial StatementsNotes to the financial statements continued

1. ACCOUNTING POLICIES continued
Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, that can be 
reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation and a reliable estimate can be made 
of the amount of the obligation. Provisions are reviewed at each balance sheet date and adjusted to reflect the current best estimate. If it is no longer 
probable that an outflow of economic benefit will be required to settle the obligation, the provision is reversed. Provisions are determined by 
discounting the expected future cash flows at a pre-tax rate that reflects risks specific to the liability.

Critical accounting judgements and policy update
The application of the Group’s accounting policies requires judgements in certain areas and to make estimates and assumptions concerning the 
future. These estimates and judgements are based on historical experience and other factors, including expectations of future events that are 
believed to be reasonable under the circumstances. The resulting accounting estimates will, by definition, seldom equal the related actual results. 
The following are those areas that are deemed to involve judgements and/or estimation about matters that have the most significant effect on the 
amounts recognised in the financial statements.

Critical accounting judgements in applying the Group’s accounting policies
Capitalisation of development costs 
Capitalisation of development costs requires analysis of the technical feasibility and commercial viability of the project concerned. Capitalisation of 
the costs will only be made where there is clear demonstration that future economic benefit will flow to the Company. 

Both CE Mark and FDA clearance for the MicroBlate Fine and SlypSeal Flex were obtained during the period as well as CE Mark for Speedboat Slim, 
MicroBlate Flex and SpydrBlade products. Due to COVID-19 travel restrictions the Company was only able to start to undertake trials involving 
human patients towards the end of the year. Successful human trials and sufficient clinician training is seen as a key element of the product being 
able to generate future economic benefit. As at 31 December 2020 only a handful of human trial cases have been carried using the MicroBlate Fine 
device. Due to the lack of successful in-human procedures and training for these products, we do not yet have certainty over these devices that they 
can generate future economic benefits, and no costs relating to these products have been capitalised during the year.

Costs relating to the five devices mentioned above of £2.6m were expensed during the period. Costs of £0.5m on MicroBlate Fine and Splyseal Flex 
since receiving FDA clearance were expensed during the year due to the capitalisation criteria noted above not being met. 

Costs relating to CROMA and Speedboat of £500,000 were capitalised in the prior year. no further development of these original products has been 
undertaken with an emphasis on developing the later versions of these devices. The £500,000 was moved from assets under construction during the 
year to development costs and have started to be amortised. no further development costs have been capitalised in the period. 

The Group’s internal budgets demonstrate that the products will generate probable future economic benefits relating to Speedboat and CROMA and 
therefore there is no impairment to capitalised development costs.

Recognition of deferred tax asset 
Management judgement is required on whether the Group should recognise any deferred tax assets for losses. A deferred tax asset is recognised 
only to the extent that it is probable that future taxable profits will be available against which the temporary difference can be utilised.

Given the nature and stage of development of Creo Medical limited there are significant losses accumulated to date. To determine whether a 
deferred tax asset should be recognised in relation to the future tax deduction that these losses represent, the Directors have considered the 
estimated profits over a medium to long-term forecast and the events required to achieve such forecasts. These forecasts continue to show tax 
losses for at least the medium term (to five years) as the Group continues to develop and commercialise its products. Given the extent of uncertainty 
with forecasting over a longer-term horizon, it is determined that there is not the level of convincing evidence that sufficient taxable profit will be 
available against which the tax losses or tax credits can be utilised. Thus, there is considered to be insufficient certainty over the timing and amount 
of loss recoverability for a deferred tax asset to be recognised in relation to the losses detailed in note 16.

Legal and tax related provision
Provisions are liabilities of uncertain timing or amount and therefore judgement is applied in making a reliable estimate of the quantum and timing. 

Our tax due diligence raised some potential liabilities and related items which may arise in the future as a result of the business acquisition. legal 
and tax related items for which a provision of £0.8m is made relates to management’s assessment of the amounts that are likely to be payable in 
respect of potential amounts payable based on the information available. Due to the uncertainty associated with such items, it is possible, on 
conclusion of matters at a future date, the final outcome may differ significantly. 

Given the range of possible outcomes, it is reasonably possible that outcomes within the next financial year that are different from the assumption 
could require a material adjustment to the carrying amount of the liability. The extent of the maximum reasonably possible range is from additional 
liabilities of up to £0.4m to a reduction in liabilities of up to £0.8m. 

Contingent consideration 
The Group has recognised contingent consideration amounts in relation to the acquisitions of Albyn Medical Sl and Boucart Medical SRl in the 
year. Management recognises that there is a major source of estimation uncertainty relating to the fair value measurement of the contingent 
consideration being the forecasting of future performance, in determining whether this target will be met and therefore whether a liability should be 
recognised. Management have taken into account the historical performance, the current performance since acquisition, as well as internal and 
external factors including the impact of COVID-19. Whilst management believe it is too early to say with certainty that the target will be met, the full 
fair value of the contingent consideration has been recognised on acquisition. 

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Contingent consideration relating to the acquisition of Albyn Medical Sl of £2.4m is payable if the Group achieves revenues of €20m and EBITDA of 
€2m in 2021 and 2022 respectively. Albyn is currently on track to exceed these targets with its current year performance and has met these targets 
historically. Therefore, management determine the fair value of the contingent consideration as at 31 December 2020 to be £2.4m. If the target is not 
met in both years then there is zero award paid. 

Contingent consideration relating to the acquisition of Boucart Medical SRl of €0.5m is payable if the company achieves an average gross margin of 
at least 52.2% for each of the next two years following acquisition. Current year performance and its forecast of future profits indicate that Boucart is 
currently on track to meet this target. Therefore, management determine the fair value of the contingent consideration to be £0.4m as at 
31 December 2020. If the target is not met in both years then there is zero award paid. 

Operating segments 
An entity is required to disclose information to enable users of its financial statements to evaluate the nature and financial effects of the business 
activities in which it engages and the economic environments in which it operates. As the Group’s global reach has expanded in the period, 
management have exercised significant judgement in determining whether presenting segment information on an alternative basis would better 
adhere to this core principal. 

Whilst the operations in different geographical locations form a fundamental part of the Group’s long-term strategy, they are in the early stages of 
development and the Group continues to focus on the development and commercialisation of its key range of unique endoscopic surgical devices and 
CROMA Advanced Energy Platform. In making their judgement, the directors considered the Group’s activities and the internal reporting structures 
and information regularly reviewed by the entity’s chief operating decision-maker to make decisions about resources to be allocated and assessing 
performance. After the assessment, the directors concluded that financial information at a consolidated Group level appropriately reflects the business 
activities in which the Group is currently engaged, and the economic environment in which it operates. As explained in note 2 of the financial 
statements, as the Group continues to grow it is expected that the internal reporting structure will evolve in order to meet the changing activities, goals 
and objectives of the business and therefore additional operating segments may be identified as appropriate in future reporting periods. 

Revenue from contracts with customers
Revenue is recognised when substantially all of the risk and reward of ownership of the goods are transferred to the customer on despatch, and thus 
has the ability to direct the use and obtain the benefits from the goods. Revenue is recognised net of any sales tax.

Collaborative arrangements
All collaboration agreements as at 31 December 2020 have been terminated or moved to non-collaboration agreements. The result of this is that 
these new distribution agreements are now deemed to be a ‘customer’ of the entity, as defined in IFRS 15 and all sales made under these new 
distributor agreements are assessed against the IFRS 15 criteria upon inception of the contract to determine the appropriate accounting treatment. 

Performance obligations and revenue recognition policies 
Revenue is recognised in accordance with IFRS 15 at the point at which the Group’s performance obligation has been satisfied. Below is a summary 
of the recognition policies for each type of sale:

nature and timing of satisfaction of performance obligations, including significant 
payments terms

Revenue recognition policies

Customers obtain control of medical devices or products when the 
goods either leave the warehouse or when they physically arrive at the 
customers’ premises based on the shipment terms.

Revenue is recognised when the goods 
leave the warehouse or are delivered to the 
customers’ premises (depending on 
shipment terms).

Invoices are generated at this point with payment required within 
30-60 days depending on customer terms. 

Distributors obtain control of medical devices or products when the 
goods either leave the warehouse or when they physically arrive at the 
distributors’ premises based on the shipment terms.

Invoices are generated at this point with payment required within 
30-60 days depending on distributor terms. 

Service/Maintenance 
Contracts

Service and maintenance contracts are for a set period of time as 
specified with the customer. Our performance obligations are satisfied 
over the length of the contract.

Customers are invoiced monthly based on the annual value of the 
contract agreed. 

Revenue is recognised when the goods 
leave the warehouse or are delivered to the 
distributors’ premises (depending on 
shipment terms).

Revenue is recognised over the life of the 
contract on a straight-line basis. We 
consider this matches the satisfaction of 
our performance obligations of the 
contract.

Type of product/service

Direct Sales of  
Devices/Products

Sales to Distributors

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial StatementsNotes to the financial statements continued

1. ACCOUNTING POLICIES continued
Performance obligations and revenue recognition policies continued

Type of product/service

Demonstration/
Placement Equipment 

nature and timing of satisfaction of performance obligations, including significant 
payments terms

Revenue recognition policies

Equipment may be provided free of charge to the customer provided 
they purchase ancillary products, or it may transfer to them if they 
purchase a set volume. 

Where the rights to an asset are retained by 
the Group the asset is depreciated over its 
useful life. 

no contract is deemed to exist under IFRS 15 in relation to the 
placement of the equipment, due to the Group retaining the significant 
element of risks and rewards including future cashflows, a lack of 
commercial substance in relation to the equipment and recoverability 
of the asset without ability to enforce compensation for the period of 
use of the equipment. Where the Group retains control of the 
equipment it is classified as fixed asset. 

Where the customer obtains control of the 
equipment the revenue is recognised over 
the period in which the right was obtained. 

Ancillary products sold are recognised at 
the point of sale. 

Warranty

Where the customer obtains control the asset will be classified as a 
sold product and not held as an asset.

Products manufactured by the Group have a warranty period. 
Customers have the right to return the product if it is faulty within  
this period.

2. REVENUE AND OTHER OPERATING INCOME
The revenue split between the Group for 2020 was as follows:

All figures £

Albyn subsidiaries
Creo Medical limited subsidiaries

Total

Revenue is only recognised when we consider 
it likely that the product will not be returned. 

We calculate a warranty provision based  
on historical warranty data of comparable 
products. The warranty provision is 
accounted of under IAS 37 as a provision 
and an expense.

9,397,104 
31,776 

9,428,880 

At 31 December 2020 the Group had £nil in relation to unsatisfied or partially unsatisfied performance obligations under IFRS 15 (2019: £nil).

Segmental reporting
Operating segments are identified on the basis of internal reporting and decision making. Creo currently has one operating segment which is the 
research, development and distribution of electrosurgical medical devices relating to the field of surgical endoscopy.

The acqusitions of Albyn Medical Sl and Boucart Medical SRl in the year was made to help us achieve the Group’s objectives in this segment.  
As the Group continues to grow we expect the internal reporting structure to change to meet the changing goals and objectives of the business  
and additional operating segments may be identified in future reporting periods.

As there is only one reportable operating segment whole profit, expenses, assets, liabilities and cashflows are measured and reported on a basis 
consistent with the financial statements, with no additional disclosures necessary. 

Other operating income 
Other operating income relates to research grants. Income is recognised necessary to match it with the related costs in the profit or loss on a 
systematic basis over the periods in which the entity recognises expenses for the related costs for which the grants are intended to compensate. 
Furthermore, income is recognised only when there is reasonable assurance that the Company will comply with any conditions attached to the 
grant and the grant will be received. Grant income received in the year was £49k (2019: £126k).

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
3. LOSS BEFORE TAX
The loss before income tax is stated after charging/(crediting):

(All figures £)

Depreciation – owned assets
Depreciation – assets on hire purchase contracts
Depreciation – right-of-use assets
Amortisation
Impairment of intangible assets
Research and development expenditure

4. AUDIT AND NON-AUDIT FEES
An analysis of auditors’ remuneration is as follows:

(All figures £)

Audit of Company
Audit of Subsidiaries

Audit fees

Audit-related assurance services
Tax compliance services
All other services

Non-audit fees

5. STAFF NUMBERS AND COSTS
The cost of employees (including Directors) during the period was made up as follows:

(All figures £)

Wages and salaries
Social security costs
Pension
Share-based payments

Total remuneration

The average monthly number of employees during the period was as follows:

Research and development
Administration

Pension costs incurred in the year relate to all employees. The staging date for auto-enrolment was 1 July 2017.

6. DIRECTORS’ REMUNERATION

(All figures £)

Directors’ remuneration
Pension
Share-based payments expensed

Total Directors’ remuneration

31 December  
2020

31 December  
2019

581,813
36,235
320,751
657,620
140,814
10,192,891

369,382
41,545
154,429
76,368
 – 
8,146,338

31 December  
2020

31 December  
2019

45,000 
125,500

170,500

8,750
 – 
 – 

8,750

33,383
73,000

106,383

10,000
8,500
2,000

20,500

31 December  
2020

31 December  
2019

10,006,879
1,229,444
566,134
728,145

5,749,776
660,709
395,675
1,554,845

12,530,602

8,361,005

31 December  
2020

31 December  
2019

132
48

180

54
17

71

31 December  
2020

31 December  
2019

2,376,237
73,079
403,763

1,925,973
45,500
897,656

2,853,079

2,869,129

Directors’ emoluments disclosed above, including the fair value for share-based payment expenses, paid to the highest paid Director in the period 
was £949,253 (31 December 2019: £1,036,964). There were Company pension contributions of £73,079 made to defined contribution schemes during 
the current period (31 December 2019: £45,500). no shares were received or receivable for any Director in respect of long-term incentive schemes. 
The share options exercised in the period by the highest paid Director was £nil (31 December 2019: £nil).

Executive average salary and other pay related benefits in the year are below the median range for AIM listed companies of a similar market 
capitalisation. See the Directors’ Remuneration Report for emoluments and compensation, share options and contributions to the pension scheme 
split by Director which form part of these audited financial statements.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

95

Strategic ReportGovernanceFinancial Statements 
Notes to the financial statements continued

7. RESEARCH AND DEVELOPMENT EXPENDITURE
During the current and comparative years, the principal activity of the entity was research and development. Expenditure on research activities is 
recognised in the statement of profit or loss as incurred.

8. SHARE-BASED PAYMENTS
At 31 December 2020 the Group has an established Enterprise Management Incentive (“EMI”) and non-EMI schemes (the “Schemes”) under which 
share options have been granted to certain officers, employees and certain suppliers. The Schemes are equity-settled share-based payment 
arrangements whereby holders of vested options are entitled to purchase shares in the Company at the market price of the shares at the grant date.

The Schemes include both market and non-market based vesting conditions. The share options may be exercised from the date that they vest until 
the 10th anniversary of the date of the grant. In addition to the performance-based vesting conditions the only vesting requirement is that the 
recipient remains in employment with the Company with the exception of tranches 11 and 12 where employment is not a criteria. All options are to be 
settled by the physical delivering of shares. Details of the grants under these schemes are as follows:

Award

Grant date

of options Vesting conditions

number  

Exercise  
price

Fair  
value

Contractual 
life of  
options

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

04 January 2012

2,003,760  Continual service of employment over 3 years

0.16 to 0.22

0.08 to 0.10

10 years

06 December 2013

243,720  Continual service of employment over 3 years

14 July 2015

14 July 2015

1,121,400  Continual service of employment over 3 years

670,680  Continual service of employment over 3 years

03 August 2015

1,242,000  Continual service of employment over 3 years

04 August 2015

216,000  Continual service of employment over 3 years

29 September 2016

1,944,000  Continual service of employment over 3 years

09 December 2016

5,907,896  Continual service of employment over 3 years

04 April 2018

875,902  Continual service of employment and market-based 

performance conditions

29 August 2018

1,746,718  Continual service of employment over 3 years and 

non-market-based performance conditions

18 October 2018

749,209  non-market-based performance conditions

02 July 2018

1,000,000  non-market-based performance conditions

0.21

0.17

0.17

0.17

0.17

0.17

0.76

1.13

1.54

0.76

1.26

0.09

0.11

0.11

0.12

0.12

0.11

0.48

0.58

10 years

10 years

10 years

10 years

10 years

10 years

10 years

10 years

0.84

10 years

1.60

0.67

10 years

10 years

17 October 2019

3,143,475  non-market and market-based performance conditions

0.01 to1.71

0.86 to 1.69

10 years

18 February 2020

490,000  non market and market-based performance conditions

23 July 2020

725,369  Continual service of employment over 3 years

0.01

2.01

0.65

1.18

10 years

10 years

22,080,129  

Share option activity for the period ended 31 December 2020 is presented below:

Outstanding at start of period as previously stated
Granted during the period
Granted during 2019
Forfeited during the period
Exercised during the period

Outstanding at end of period
Exercisable at end of period

Weighted average remaining contractual life (in years)  

of options outstanding at the period end

31 December 2020

31 December 2019

number of options 

Weighted average 
exercise price

number of options 

Weighted average 
exercise price

14,519,776
1,215,369
 – 
(35,607)
(512,423)

15,187,115
8,997,828

£0.75
£1.20
£0.00
£1.54
£0.30

£0.66
£0.60

14,015,546
371,345
2,772,130
(1,591,045)
(1,048,200)

14,519,776
8,371,832

£0.72
£1.71
£0.01
£1.22
£0.16

£0.75
£0.53

 – 

6.9

 – 

7.1

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
 
 
 
 
 
The estimated fair value of the share options was calculated by applying a Black-Scholes model for shares with no market-based performance 
conditions and a Monte Carlo model for those with a market-based performance condition. The model inputs for the current period option grants 
were as follows:

31 December  
2020

31 December  
2019

Exercise price
Share price at date of grant
Risk-free interest rate
Expected volatility
Dividend yield
Contractual life of option (years)

£0.10 – £2.01
£1.73 – £2.05
0.1% – 0.75%
33% – 50%
0%
10

£1.71
£1.71
0.75%
41%
0%
10

Expected volatility was based on historical share price volatility for the 12 months to the grant date, which may not necessarily be the actual 
outcome.

31 December  
2020

31 December  
2019

(All figures £)

Expense arising from share-based payment transactions

728,145

1,554,845

The following amounts for share-based payments are reflected in the above Consolidated Statement of Profit and loss and Other Comprehensive 
Income in relation to Directors:

(All figures £)

Professor Christopher Hancock
Craig Gulliford
Richard Rees
Charles Spicer
John Bradshaw

9. FINANCE INCOME AND COSTS

(All figures £)

Finance income:
Bank interest
Fair value adjustment for derivatives

Total finance income

Finance costs:
Bank interest
Interest expense on lease liabilities
Fair value adjustment for derivatives
unwind of the discount on lease liabilities
unwind of the discount on deferred and contingent liabilities

Total finance costs

10. TAXATION
Recognised in the income statement:

(All figures £)

Current tax:
Current year
Adjustments for prior years

Foreign tax:
Adjustments for prior years

Current tax credit

Deferred tax:
Origination and reversal of temporary timing differences

Total tax credit

31 December  
2020

31 December  
2019

130,401
152,376
120,986
 – 
 – 

403,763

261,831
342,017
264,083
17,835
11,890

897,656

31 December  
2020

31 December  
2019

178,094
17,038

195,132

60,179
11,244
 – 
25,752
75,700

172,875

311,288
 – 

311,288

3,831
10,235
27,894
9,331
–

51,291

note

31 December  
2020

31 December  
2019

(3,240,948)
 – 

(2,696,190)
(8,041)

41,151
–

–
–

(3,199,797)

(2,704,231)

16

53,717

 – 

(3,146,080)

(2,704,231)

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial Statements 
 
 
 
Notes to the financial statements continued

10. TAXATION continued
Reconciliation of effective tax rate:

(All figures £)

loss for the period
Total credit

Loss excluding taxation

Tax using the uK corporation tax rate of 19% (2019: 19%)
Research and development
Movement in deferred tax not provided
Difference arising due to tax rate changes
non-deductible expenses
Equity-settled share-based payments
Different tax rates applied in overseas tax jurisdictions
Adjustment for prior years

Total tax credit

31 December  
2020

31 December  
2019

(20,315,725)
(3,146,080)

(15,911,150)
(2,704,231)

(23,461,805)

(18,615,381)

(4,457,743)
(1,475,227)
2,692,041
–
160,970
(135,776)
69,655
 – 

(3,536,922)
(1,160,130)
1,949,141
66,642
(14,921) 

 – 
(8,041)

(3,146,080)

(2,704,231)

The Group has submitted R&D tax relief claims under the small or medium-sized enterprises (“SME“) scheme and £3,345,000 (2019: £2,704,231) has 
therefore been accounted as a tax credit in accordance with IAS 12 Income Taxes. In addition, the Group has also submitted R&D claims under the 
large company (“RDEC“) scheme in relation to monies received from research grants. In accordance with IAS 20 Accounting for Government Grants, 
an amount of £1,839 (2019: £6,008) has been accounted for ‘above the line’ as a reduction from the related expenditure in the statement of 
comprehensive income. 

11. EARNINGS PER SHARE
Earnings per share has been calculated in accordance with IAS 33 – Earnings Per Share using the loss for the period after tax, divided by the 
weighted average number of shares in issue.

31 December  
2020

31 December  
2019

(Loss)
(loss) attributable to equity holders of the Company (basic)

Shares (number)
Weighted average number of ordinary shares in issue during the period

Earnings per share
Basic and diluted

Ordinary shares start of year
Issued in year
Issue 1 – Ordinary
Issued with months remaining
Issue 2 – Ordinary
Issued with months remaining
Issue 3 – Ordinary
Issued with months remaining
Issue 4 – Ordinary
Issued with months remaining
Issue 5 – Ordinary
Issued with months remaining
Closing ordinary shares
Average ordinary shares

Basic EPS

98

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

(20,315,725)

(15,911,150)

155,797,600

121,343,612

(0.13)

(0.13)

150,378,758

120,495,385

26,316
11
114,947
10
7,000,000
9
72,000
4
299,160
1
157,891,181
155,797,600

770,840
10
277,360
9
28,835,173
 – 
 – 
 – 
 – 
 – 
150,378,758
121,343,612

(0.13)

(0.13)

 
 
12. INTANGIBLE ASSETS AND GOODWILL

(All figures £)

Cost:
At 1 January 2019
Additions
Transferred

At 31 December 2019

Amortisation:
At 1 January 2019
Charge for period

At 31 December 2019

Net book value at 

31 December 2019

Cost:
At 1 January 2020
Additions
Acquired on business 

combination

Transferred
Effect of movements 
in exchange rate

Goodwill

Trade name

Customer 
relationships

Supplier 
relationships

 – 
 – 
 – 

 – 

 – 
 – 

 – 

 – 

 – 
 – 

 – 
 – 
 – 

 – 

 – 
 – 

 – 

 – 

 – 
 – 

 – 
 – 
 – 

 – 

 – 
 – 

 – 

 – 

 – 
 – 

 – 
 – 
 – 

 – 

 – 
 – 

 – 

 – 

 – 
 – 

Development 
costs 
capitalisation

 – 
 – 
150,000

150,000

Computer 
software

Assets under 
construction

15,809
62,181
153,162

231,152

303,162
571,614
(303,162)

571,614

Total 

318,971
633,795
–

952,766

 – 
30,000

30,000

11,157
46,368

57,525

 – 
 – 

 – 

11,157
76,368

87,525

120,000

173,626

571,614

865,241

150,000
 – 

231,152
22,710

571,614
68,752

952,766
91,462

18,545,914
 – 

 1,269,140 
 – 

 1,181,872 
 – 

 7,808,178 
 – 

 – 
500,000

 – 
92,388

–
(592,388)

28,805,104
 – 

(284,309)

(19,760)

(21,093)

(108,738)

 – 

 – 

 – 

(433,900)

At 31 December 2020

18,261,605

1,249,380

1,160,779

7,699,440

650,000

346,250

47,978

29,415,432

Amortisation:
At 1 January 2020
Charge for period
Impairment

At 31 December 2020

Net book value at 

31 December 2020

 – 
 – 
 – 

 – 

 – 
48,008
 – 

48,008

 – 
48,366
 – 

48,366

 – 
277,921
 – 

30,000
130,000
 – 

277,921

160,000

57,525
153,325
92,836

303,686

 – 
 – 
47,978

47,978

87,525
657,620
140,814

885,959

18,261,605

1,201,372

1,112,413

7,421,519

490,000

42,564

–

28,529,473

Capitalised development costs
Capitalised development costs of £500,000 have been transferred from assets under construction during the year and have started to be amortised. 
no development costs were capitalised during the year (31 December 2019: £500,000).

Assets under construction
Assets under construction in the year include the additions to the Enterprise Resource Planning (“ERP“) system of £68,752 (31 December 2019: 
£112,735).

Impairment of intangible assets
An impairment charge of £140,814 was made in the year in relation to capitalised ERP costs in the current and prior year. At 31 December 2020 we 
determined that we would be changing ERP systems to align with other Group entities, therefore the capitalised ERP costs relating to additional ERP 
functionality was deemed to no longer provide value to the Group. 

Goodwill impairment test
Goodwill assets considered significant in comparison to the Group’s total carrying amount of such assets have been allocated to cash generating 
units or groups of cash generating units as follows:

All figures £

Albyn Group of CGus
Boucart single CGu

31 December  
2020

31 December  
2019

16,169,847
2,091,758

18,261,605

–
–

–

Due to the close proximity of the Boucart acquisition to the year end no formal impairment assessment was carried out at the year end. An 
impairment assessment will be carried out within 12 months of the acquisition of Boucart.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

99

Strategic ReportGovernanceFinancial StatementsNotes to the financial statements continued

12. INTANGIBLE ASSETS AND GOODWILL continued
Goodwill impairment test continued
Goodwill arising on acquisition of Albyn has been allocated to a single CGu Group which consists of the seven subsidiary entities within the Albyn 
Group, each being classified as a CGu unit. The recoverable amount of this CGu Group was based on value in use, estimated using discounted 
cashflows. The key assumptions used in the calculation are shown in the table below:

Pre-tax discount rate
Terminal value growth rate
Budgeted revenue growth rate (average of next 5 years)

13.6%
2.0%
6.0%

The discount rate has been calculated based on the weighted average cost of capital for Albyn Medical, based on the capital asset pricing model. In 
calculating the relevant inputs we considered historical and long-term market return studies, data from comparable companies within the industry 
and other relevant external data. 

The growth rate was based on a five year forecast based on management expectations with revenue assumed to reduce to a 2% terminal growth 
rate over the long term. The Group has conducted sensitivity analysis on the impairment testing. Management believe no reasonably possible 
change in the key assumptions individually or a combination of for the group of CGus would result in an impairment. 

13. PROPERTY, PLANT AND EQUIPMENT

(All figures £) 

Cost:
At 1 January 2019
Additions
Transferred

leasehold 
improvements

Office 
equipment

Fixtures 
and fittings

Motor 
vehicles

Plant and 
machinery

Assets under 
construction

Demo 
equipment

Right-of-use 
asset leases

Total 

486,716
82,165
–

449,814
99,913
70,661

70,661
–
(70,661)

10,000
–
–

811,959
60,891
18,338

18,338
241,037
(18,338)

–
–
–

470,913
–
–

2,318,401
484,006
–

At 31 December 2019

568,881

620,388

 – 

10,000

891,188

241,037

 – 

470,913

2,802,407

Depreciation:
At 1 January 2019
Charge for period
Transferred

At 31 December 2019

Net book value at 

31 December 2019

135,872
107,472
 – 

324,781
89,154
69,788

243,344

483,723

325,537

136,665

69,788
 – 
(69,788)

 – 

 – 

10,000
 – 
 – 

400,791
214,302
 – 

10,000

615,093

 – 
 – 
 – 

 – 

 – 
 – 
 – 

 – 

 – 
154,429
 – 

941,232
565,357
 – 

154,429

1,506,589

 – 

276,095

241,037

 – 

316,484

1,295,818

Cost:
At 1 January 2020
Acquired in business combination
Additions
Transferred
Disposals
Exchange rate movements

568,881
85,714
42,245
 – 
 –
(2,198)

620,388
282,281
43,915
127,082
(54,144)
(5,038)

 – 
270,170
 – 
 – 
(86,336)
(4,822)

10,000
402,948
92,715
 – 
 –
(7,192)

891,188
165,162
223,928
113,955
 –
(3,359)

241,037
–
28,729
(241,037)
 –
–

 – 

470,913 2,802,407
654,999 1,307,873 3,169,147
803,435 1,288,206
–
(140,480)
(150,391)

53,239
 – 
 –
(11,689)

 – 
 –
(116,093)

At 31 December 2020

694,642 1,014,484

179,012

498,471 1,390,874

28,729

696,549 2,466,128 6,968,889

Depreciation:
At 1 January 2020
Acquired in business combination
Charge for period
Transferred
Disposals

243,344
82,702
131,051
 – 
–

483,723
186,663
136,553
 – 
(53,458)

 – 
202,114
3,245
 – 
(85,627)

10,000
239,596
41,294
 – 
–

615,093
145,759
258,226
 – 
–

At 31 December 2020

457,097

753,481

119,732

290,890 1,019,078

 – 
 – 
 – 
 – 
 – 

 – 

 – 
427,327
47,679
 – 
 – 

154,429 1,506,589
 –  1,284,161
938,799
 – 
(139,085)

320,751
 – 
 – 

475,006

475,180 3,590,464

Net book value at 

31 December 2020

237,545

261,003

59,280

207,581

371,796

28,729

221,543 1,990,948 3,378,425

The Group leases production equipment which secures lease obligations. At 31 December 2020, the net carrying amount of leased equipment was 
£73,099 (2019: £27,023).

The Group acquired assets in a business combination of 1,734,595 during the year.

Assets under construction for the year of £28,729 (2019: £241,037) relate to leasehold improvements in our Bath R&D facility. Our cell culture lab was 
completed during the year with £241,037 of cost being transferred to office equipment and plant and machinery. 

100

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
14. INVENTORIES

(All figures £)

Raw material and consumables
Finished goods

Total inventories

31 December 2020

31 December 2019

1,044,239
5,768,013

6,812,252

639,109
88,049

727,158

These carrying values are stated net of impairment provisions of £712,387 (2019: £380,955). Inventories of £457,182 (2019: £146,624) were written 
down during the period and the expense recognised in the income statement. The Directors are of the opinion that the replacement values of 
inventories are not materially different to the carrying values stated above.

15. TRADE AND OTHER RECEIVABLES

(All figures £)

Current:
Trade receivables
Accrued other income
Other debtors
Prepayments
VAT

Total current

Non-current:
Other debtors

Total trade and other receivables

31 December 2020

31 December 2019

4,237,288
35,102
1,128,315
232,500
 – 

 – 
61,403
686,927
240,547
627,442

5,633,205

1,616,319

111,780

8,400

5,744,985

1,624,719

An expected credit loss provision of £336,579 in relation to trade debtors has been booked during the year. An expected credit loss provision was 
calculated for the other debtors balance and was deemed immaterial and therefore not recognised.

16. DEFERRED TAX AND OTHER TAX RECEIVABLES
The accelerated capital allowances deferred tax liability set out below is expected to reverse over the life of the related fixed assets. Deferred tax has 
been calculated at a rate of 19% (2019: 17%).

The movement on the deferred tax account is as shown below:

(All figures £)

Movement:
At 1 January
Tax charge recognised in profit and loss

Acquisition of subsidiaries
Exchange rate movements

At 31 December 

31 December 2020

31 December 2019

–
53,717

53,717

1,452,296
15,944

1,521,957

–
–

–

–
–

–

Deferred tax assets and liabilities are offset where the Group has a legally enforceable right to do so. The following is the analysis of the deferred tax 
balances (after offset) for financial reporting purposes.

(All figures £)

Balances:
Accelerated capital allowances
Intangible assets
Pension accruals and other temporary timing differences
Tax losses offset (see below)

31 December 2020

31 December 2019

150,250
2,552,877
(363,540)
(817,630)

1,521,957

117,865
–
(60,680)
(57,185)

 – 

There are unused trading losses at 31 December 2020 of approximately £52,759,000 (31 December 2019: £29,784,000). A deferred tax asset of 
approximately £9,755,000 (31 December 2019: £5,006,054) has not been recognised in respect of these tax losses due to uncertainty in respect of 
its recoverability. A deferred tax asset of approximately £2,126,000 arises in respect of the share options that haven’t yet been exercised. This has not 
been recognised due to uncertainty in respect of its recoverability.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

101

Strategic ReportGovernanceFinancial StatementsNotes to the financial statements continued

16. DEFERRED TAX AND OTHER TAX RECEIVABLES continued

(All figures £)

Deferred tax asset
Deferred tax liability

Net deferred tax liability

31 December 2020

31 December 2019

474,289
(1,996,246)

(1,521,957)

–
–

 – 

A reduction in the uK corporation tax rate from 19% to 17% (effective from 1 April 2020) was substantively enacted on 6 September 2016. In the 
11 March 2020 Budget, it was announced that the uK tax rate will remain at the current 19% and not reduce to 17% from 1 April 2020. This change 
was substantively enacted on 17 March 2020, and received Royal Assent on 22 July 2020. The recognised and unrecognised uK deferred tax asset 
as at the current balance sheet date have been calculated on this basis. 

In the 3 March 2021 Budget it was announced that the main rate of corporation tax will increase to 25% from 1 April 2023. This was substantively 
enacted on 24 May 2021. This will have a consequential impact on the Company’s future tax charge. If this rate change had been substantively 
enacted at the current balance sheet date, the recognised deferred tax liability would have increased by approximately £608,000. likewise,  
the unrecognised uK deferred tax asset would have increased by £3,106,812. 

Tax receivables at 31 December 2020 of £3,346,839 (31 December 2019: £2,702,198) relate solely to R&D tax credits. The Company has submitted 
R&D tax credit claims for the periods presented in relation to its qualifying research and development expenditure and has taken the option of 
surrendering the resulting losses and claiming an R&D tax credit in the form of immediate cash payments from HMRC.

17. TRADE AND OTHER PAYABLES

(All figures £)

Current:
Trade payables
Social security and other taxes
VAT
Other payables
Accrued expenses
Derivative liability
PPE loan
Deferred and Contingent Consideration

Total current

Non-current:

Deferred and Contingent Consideration

Total trade and other payables

31 December 2020

31 December 2019

2,458,926
295,328
160,296
1,851,453
5,194,276
–
1,789,944
4,067,798

923,318
713,134
 – 
24,636
3,205,028
17,037
 – 
 – 

15,818,021

4,883,153

2,318,909

 – 

18,136,930

4,883,153

The PPE loan relates to a loan provided to the Group subsidiary Albyn Medical Sl from the Spanish Government for the procurement of PPE 
equipment for Spanish hospitals and other industries. The loan is interest-free and payment is made back once the PPE has been purchased in  
Spain and the funds received. The initial loan was for €4m of which €2m has been paid to date. As at 31 December 2020 the Group had £1,654,665  
of PPE stock. Albyn purchase PPE using the loan with suppliers based on an ‘arms length’ transaction. The PPE is then sold on to the end customer 
at a set price. Albyn do not have a mark up on product however where larger quantities are purchased some element of profit is made. The risks and 
rewards are all with Albyn and therefore this has been accounted for as a normal transaction as a principal. The proceeds received then go to pay 
back the loan provided by the government.

As at 31 December 2020 the Group has deferred consideration in relation to the Albyn Medical acquisition of £2,154,197, £313,240 of deferred 
consideration relating to Albyn Medical’s historic acquisition of Endo-Technik purchased as part of the Albyn Medical acquisition and £1,182,106 in 
relation to the acquisition of Boucart Medical SRl. 

A contingent consideration liability of £2,309,667 has been recognised in the accounts in relation to the acquisition of Albyn Medical Sl. The Group 
considered it probable that the targets will be achieved and the provision will be paid in full. A contingent consideration liability of £427,497 has been 
recognised in the accounts in relation to the acquisition of Boucart Medial SRl. The Group considered it probable that the targets will be achieved 
and the provision will be paid in full. See note 23 for goodwill disclosures. 

102

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

18. FINANCIAL INSTRUMENTS
Carrying amount of financial instruments
The amounts for all financial assets carried at fair value are as follows:

(All figures £)

Investments:
I.Q. Endoscopes

Foreign currency forward contracts:
Assets
liabilities

Reconciliation to cashflow movements

01 January 2020
Assumed in business combinations
Additions
Cashflow principals
Cashflow interest 
non-cashflow changes*

31 December 2020

31 December 2020

31 December 2019

500,000

 – 

 – 
 – 

 – 
17,038

Gross loan

lease liabilities

357,322 
6,638,797 
2,055,000 
(497,049)
(33,004) 
32,731

359,763 
1,261,207 
758,518 
(391,404)
(1,593) 
24,428

8,553,797 

2,010,919 

*  non-cashflow changes relate to effective interest rate charge on the CCR loan and lease interest incurred on IFRS 16 leases.

Financial instruments measured at fair value
The fair value of forward exchange contracts is estimated by discounting the difference between the contractual forward price and the current forward 
price for the residual maturity of the contract using a risk-free interest rate. no forward exchange contracts were in place as at 31 December 2020.

Financial risk management
The main purpose of the Company’s financial instruments is to finance the Company’s operations. The financial instruments comprise of leases, 
foreign currency forward contracts, bank loans and facilities, cash and liquid resources and various items arising directly from its operations, such as 
trade receivables and trade payables. The main risks arising from the Company’s finance instruments are exchange rate risk and liquidity risk. The 
Company’s policies on the management of liquidity and foreign currency risks are set out below.

Fair values of financial instruments
All financial assets and liabilities are held at amortised cost apart from forward exchange contracts, and the investment which are held at fair value. 
Foreign exchange contracts changes go through the statement of profit or loss.

We have made an irrevocable election to classify fair value changes of the investment in I.Q. Endoscopes through other comprehensive income 
rather than through profit or loss, the impact of this being any changes in fair value will never be reclassified through the profit or loss account even if 
the investment is disposed of. Management rationale for this treatment is that the investment is not being held for the purposes of future sale or to 
receive returns. Instead the investment is to help develop their disposable endoscopy products and potential synergies this could have with the Creo 
product range. 

The company has not disclosed the fair values for certain financial instruments such as short-term trade receivables and payables, because their carrying 
amounts are a reasonable approximation of fair values. Short and long-term interest bearing liabilities, as detailed in note 19, are discounted at the 
effective interest rate of the respective financial liability and their carrying value is considered to be a reasonable approximation of their fair value.

The Company measured the fair value of instruments which are categorised as level 2 in the fair value hierarchy, being the investment in I.Q. 
Endoscopes as the price paid per share by other shareholders who also invested in the entity at the same time as the Group. 

Liquidity
The Company’s policy is to ensure that it has sufficient cash resources to cover its future trading requirements which is predominately sourced from 
its shareholders and investors. Short-term flexibility is available through current investor support via funding rounds held when required.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations and 
arises principally from the Group’s receivables from customers and investments in debt securities. 

Trade Receivables and contract assets
The carrying amounts of financial assets and contract assets represent the maximum credit exposure. As at 31 December 2020 no investments in 
debt securities or other contract assets were held and receivables from customers were £4,572,867.

The Group’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. However, management also considers  
the factors that may influence the credit risk of its customer base, including the default risk associated with the industry and country in which  
customers operate. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

103

Strategic ReportGovernanceFinancial Statements 
Notes to the financial statements continued

18. FINANCIAL INSTRUMENTS continued
Credit risk continued
Trade Receivables and contract assets continued
Each new customer is analysed individually for creditworthiness before the Group’s standard payment and delivery terms and conditions are offered. 
The Group’s review includes external ratings, if they are available and review of financial statements. Where it is deemed the risk of the customer 
defaulting may be high the Group will require the customer to pre-pay for items for a certain length of time before offering credit terms. 

The Group limits its exposure to credit risk from trade receivables by establishing a maximum payment period of one and three months for 
customers. The terms very depending on their individual characteristics such as credit risk assessment, geographical local and public or private 
customers. The majority of the Group’s customers have been transacting with the Group for a number of years with no credit issues arising. 

Expected credit loss assessment for trade receivables 
The following table provides information about the exposure to credit risk and ECls for trade receivables and contract assets from individual 
customers as at 31 December 2020.

(All figures £)

Current (not past due)
0-60 days
61-120 days
121-180 days
More than 180 days past due

Weighted  
Average  
loss

Gross  
Carrying  
Amount

1%
5%
11%
22%
100%

2,249,925 
909,726 
298,298 
216,236 
189,215 

3,863,400

loss  
Allowance

(22,435)
(44,604)
(33,557)
(46,768)
(189,215)

(336,579)

The Group uses an allowance matrix to measure the ECls of trade receivables consistent with IFRS 9. loss rates are calculated using historical 
write-off data from the last 18 months to work out the probability of default based on the aging of the receivable. At 31 December 2020 the ECl for 
trade receivables was £336,579.

The movement in the allowance for impairment in respect of trade receivables and contract assets during the year was as follows:

(All figures £)

Balance at 1 January
loss allowance movement 
Specific amounts provided for

Balance at 31 December

 2020

2019

–
(336,579)
(110,318)

(446,897)

–
–
–

–

Specific amounts of £110,318 were provided for in the year relate to the specific customer debts which we deem to be credit impaired.

Foreign exchange risk
The Company currently purchases certain materials throughout the world in connection with research and development of its primary product. The 
Company also has subsidiaries which operate in a different functional currency. The consequence of this is that the Company is exposed to 
movement in foreign currency rates. liabilities within the Group are settled where possible using the currency of the liability to reduce foreign 
exchange exposure. Forward foreign exchange contracts are used to manage the net foreign exchange exposure where appropriate.

104

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
 
19. INTEREST-BEARING LIABILITIES

(All figures £)

Current:
lease liabilities 
Bank credit facilities
Bank loans

Non-current:
lease liabilities
Bank loan
Commercial loan

Lease liabilities are payable as follows:
less than one year
Between one and five years
More than five years

Bank borrowings are payable as follows:
less than one year
Between one and five years
More than five years

note

31 December 2020

31 December 2019

26

26

624,340
1,545,661
1,853,118

1,386,579
3,074,947
2,080,071

10,564,716

624,340
1,235,153
151,426

2,010,919

3,398,779
5,155,018
 – 

8,553,797
10,564,716

173,193
 – 
 – 

186,570
 – 
357,322

717,085

173,193
186,570
 – 

359,763

 – 
357,322
 – 

357,322
717,085

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

105

Strategic ReportGovernanceFinancial Statements 
 
 
 
 
 
 
 
Notes to the financial statements continued

19. INTEREST-BEARING LIABILITIES continued

The terms and conditions of outstanding loans are as follows:

(All figures £)

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

Secured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

unsecured Bank loan

uK Secured Bank loan

Commercial loan

Short-term Credit with Banks

lease liabilities

lease liabilities

Total interest-bearing liabilities

Currency nominal interest rate

Year of 
maturity

Face value

Carrying value

Face value

Carrying value

31 December 2020

31 December 2019

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

EuR

GBP

GBP

EuR

EuR

GBP

EuRIBOR+2%

EuRIBOR+2,5%

EuRIBOR+2%

EuRIBOR+2%

EuRIBOR+2%

EuRIBOR+2%

2%

EuRIBOR+2%

EuRIBOR+2%

EuRIBOR+1%

EuRIBOR+1%

EuRIBOR+1%

EuRIBOR+1%

EuRIBOR+2%

2%

EuRIBOR+2%

1%

2%

EuRIBOR+2%

2%

EuRIBOR+1,9%

3%

2%

1%

1%

2%

2%

2022

2023

2022

2022

2023

2023

2023

2022

2023

2023

2023

2023

2023

2023

2022

2023

2025

2022

2023

2025

2022

2022

2023

2023

2025

2025

2025

EuRIBOR+1,75% 2025

0.44%

0.87%

0.46%

0.50%

2.80%

5%

1.45-1.75%

1.5%-4%

2.8%-5%

2021

2021

2021

2021

2021

2025

2021

2021-26

2021-24

89,496 

178,994 

71,598 

17,899 

35,799 

143,196 

178,994 

89,497 

178,994 

134,246 

134,246 

134,246 

134,246 

536,983 

107,397 

536,983 

313,240 

107,397 

536,983 

357,989 

107,397 

268,492 

536,983 

178,994 

357,989 

357,989 

357,989 

357,989 

89,497 

29,419 

76,073 

20,833 

33,856 

93,177

27,170

6,694

18,235

73,815

94,661

33,858

92,179

80,547

81,672

81,351

80,547

338,803

45,794

329,084

267,394

45,794

328,519

280,052

47,954

107,142

329,722

134,973

346,056

346,553

346,623

352,275

29,917

14,742

76,073

20,833

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

342,000 

342,000 

342,000

357,322

2,055,000 

2,080,071 

1,619,899 

1,545,661 

1,771,430 

1,575,358 

728,669 

435,561 

13,275,065 

10,564,716 

 – 

 – 

 – 

 – 

 – 

 – 

470,913

812,913 

359,763

717,085 

The secured bank loans (other than the uK Secured Bank loan) belong to Albyn Medical Sl and are guaranteed by Elkargi. none of the loans,
with the exception of the commercial loan, have covenants attached to them. The commercial loan is provided by Cardiff Capital Region for the sum 
of £2,055,000 with the first year interest free. The loan has a 1:1 cashflow covenant attached which becomes active on the third anniversary of the 
commencement of the loan. The lease liabilities are detailed at note 26. 

106

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
 
 
20. PROVISIONS

(All figures £)

At 1 January 2020
Assumed in business combination
Provisions made in the year
Provisions used in the year

At 31 December 2020

non-current
Current

Warranties

Dilapidations

legal and tax

Other

Total 

–
88,523 
 – 
 – 

88,523 

 – 
88,523 

88,523 

157,500 
196,735 
104,450 
–

458,685 

458,685 
 – 

458,685 

204,890
884,372 
–
(328,455)

–
148,709 
–
–

362,390
1,318,339
104,450
(328,455)

760,807 

148,709 

1,456,724 

760,807 
 – 

760,807 

 – 
148,709 

1,219,492 
237,232 

148,709 

1,456,724 

Warranty provisions
Warranty provisions relate to Albyn own brand products and services provided and is based on historical warranty data associated with similar 
products and services sold. Management expect the provision to be settled with 12 months of the year end.

Dilapidation provisions
Provisions have been made for the estimated restoration costs of the leased premises at our uK, Spain, France, Germany and Belgium sites.

Provisions for dilapidations are inherently uncertain in terms of quantum and timing, not least because they involve negotiations with landlords at 
future dates. The figures provided in the financial statements represent management’s best estimate of the likely outflows to the Group.

Legal and tax provisions
Our tax due diligence raised some potential tax liabilities and fines which may arise in the future as a result of the business acquisition. A tax liability 
was recognised at the year end within other creditors and so has been released from the provision assumed in the business combination. 

Other provisions
Other provisions include pensions provision of £110,000 as well as other staff benefit provisions which are required in local jurisdictions. 
Management expect these liabilities to be settled within 12 months of the year end. 

21. SHARE CAPITAL AND RESERVES

(All figures £)

Balance at start of period

Issue of share capital
number of shares
Price per share (£)
Share value (£)

Balance at end of period

31 December 2020

31 December 2019

150,378

120,495

7,512,423
0.001
7,513

29,883,373
0.001
29,883

157,891

150,378

During the period 512,427 share options were exercised, with 7,000,000 shares being issued to an Employee Benefit Trust. The total number of issues 
in the period was 7,512,427 £0.001 ordinary shares. The Group has a single class of share: ordinary shares £0.001.

Share capital
Share capital is the amount of nominal value of shares held by shareholders. At 31 December 2020 157,891,181 shares have been issued, each with 
the nominal value of £0.001 equalling a share capital for the Company of £157,891. All ordinary shares rank as pari passu with regards to voting, 
dividends and rights on winding up.

Share premium
The share premium reserve comprises the difference between the nominal value and the value received on share issue offset by the costs directly 
associated with obtaining the capital funding e.g. legal fees.

Merger reserve
The merger reserve reflects the difference between the existing share capital and premium of Creo Medical limited prior to share for share 
exchange and the nominal value of shares issued. Refer to note 1 Business combinations and basis of consolidation.

Share option reserve
The share option reserve reflects the cost to the Group of share options granted but not yet exercised. Refer to note 8 Share-based payments.

Retained earnings
Retained earnings including profit or loss for the year comprises the earned profit of the Parent Company and its subsidiary.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial Statements 
 
Notes to the financial statements continued

21. SHARE CAPITAL AND RESERVES continued
Foreign exchange gain or loss reserve
The foreign exchange reserve comprises all foreign exchange differences arising from the translation of the financial statements of foreign 
operations. unrealised foreign exchange gains or losses from currency translations of foreign subsidiaries will go through other comprehensive 
income and into the foreign exchange gain or loss reserve. On disposal of a foreign operation the gain or loss will become realised and recognised as 
a profit or loss. 

22. CASH FROM SHARE ISSUE

(All figures £)

Share issue:
Share options exercised
Issued to EBT Trust
Share placing AIM 23 December 2019
Transaction costs AIM 23 December 2019

31 December 2020

31 December 2019

152,200
7,000
 – 
 – 

168,503
–
51,903,311
(2,765,981)

159,200

49,305,833

23. ACQUISITION OF SUBSIDIARY
Acquisition of Albyn Medical SL
On 23 July 2020, the Group acquired 90% of the shares and voting interests in Albyn Medical Sl, with the remaining 10% to be purchased in the next 
two years. 

Included in the identifiable assets and liabilities acquired at the date of acquisition of Albyn are inputs (a head office, several warehouses, inventories, 
supplier relationships and customer relationships), production processes and an organised workforce. The Group has determined that together the 
acquired inputs and processes significantly contribute to the ability to create revenue. The Group has concluded that the acquired set is a business.

Acquiring Albyn will enable the Group to access the European market, leveraging customer and supplier relationships to further penetrate the 
market with the core Creo products. The acquisition is also expected to provide positive cashflows for the Group. 

For the five months ended 31 December 2020, Albyn contributed revenue of £9,397,304 and profit of £464,367 to the Group’s results. If the 
acquisition had occurred on 1 January 2020, management estimates that consolidated revenue would have been £18.6m, and consolidated profit for 
the year would have been £2.2m. In determining these amounts, management has assumed that the fair value adjustments, determined provisionally, 
that arose on the date of acquisition, would have been the same if the acquisition had occurred on 1 January 2020.

A. Consideration transferred 
The following table summarises the acquisition date fair value of each major class of consideration transferred.

(All figures £) 

Cash
Cash consideration
Deferred consideration
Contingent consideration

Total consideration transferred

20,031,650 
2,127,653 
1,054,274 

 23,213,577

i)  Equity instruments issued
The fair value of the ordinary shares issued by Albyn Medical Sl at 23 July 2020 was £13.54 (€15.13) per share.

ii)  Contingent consideration 
The Group has agreed to pay Monkey Business Consultants Sl additional consideration of £2.4m if the Albyn Medical Group achieves revenues of 
€20m and EBITDA of €2m in 2021 and 2022 respectively. The Group has included the full value of £2.4m as contingent consideration in the accounts 
as at 31 December 2020. Per IFRS 3 requirements £1.2m has been recognised as a liability and will be charged to the P&l over 3 years. As at 
31 December 2020 the P&l charge was £167,807. The remaining £1.2m has been discounted to the net present value on initial recognition which  
was £1.1m. 

B. Acquisition-related costs 
The Group incurred acquisition-related costs of £328,997 on legal fees and due diligence costs. These costs have been included in ‘administrative 
expenses’.

108

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

C. Identifiable assets acquired and liabilities assumed 
The following table summarises the recognised amounts of assets acquired and liabilities assumed at the date of acquisition.

(All figures £) 

Property, plant and equipment
Supplier relationships
Trade name
Customer relationships
Inventories
Deferred tax asset
Trade receivables
Other receivables
Cash and cash equivalents
loans and borrowings
Provisions
Deferred tax liability
Trade and other payables 

Total identifiable net assets acquired

Measurement of fair values

Assets acquired

Valuation technique 

1,673,479
5,983,782
1,087,391
1,160,779
6,831,109
1,046,431 
2,988,902 
701,982 
1,813,884
(8,315,177)
(2,321,865)
(1,836,633)
(3,770,334)

7,043,730

Property, plant 
and equipment

Market comparison technique and cost technique: The valuation model considers market prices for similar items when they are 
available, and depreciated replacement cost when appropriate. Depreciated replacement cost reflects adjustments for physical 
deterioration as well as functional and economic obsolescence.

Intangibles

Relief-from-royalty method and multi-period excess earnings method: The relief-from-royalty method considers the discounted 
estimated royalty payments that are expected to be avoided as a result of the patents being owned. This method was used to 
calculate the value of the trade name. The multi-period excess earnings method considers the present value of net cash flows 
expected to be generated by the customer or supplier relationships, by excluding any cash flows related to contributory assets. 
This method was used to calculate the value of the supplier and customer relationships identified. 

Inventories

Market comparison technique: The fair value is determined based on the estimated selling price in the ordinary course of 
business less the estimated costs of completion and sale, and a reasonable profit margin based on the effort required to 
complete and sell the inventories.

The trade receivables comprise gross contractual amounts due of £3,245,286, of which £229,456 has been provided for based on the historical loss 
rate at the date of acquisition.

D. Goodwill 
Goodwill arising from the acquisition has been recognised as follows.

(All figures £) 

Consideration transferred
Fair value of identifiable assets 

Goodwill

23,213,577 
(7,043,730)

16,169,847

Acquisition of Boucart Medical SRL
On 2 november 2020, the Group’s subsidiary Albyn Medical Sl acquired 100% of the shares and voting interests in Boucart Medical SRl.

Included in the identifiable assets and liabilities acquired at the date of acquisition of Boucart are inputs (a head office, warehouse, inventories and 
supplier relationships), production processes and an organised workforce. The Group has determined that together the acquired inputs and 
processes significantly contribute to the ability to create revenue. The Group has concluded that the acquired set is a business.

Acquiring Boucart will enable the Group to access the Belgian and luxembourg markets, leveraging customer and supplier relationships to further 
penetrate the market with both Albyn and Creo products. The acquisition is also expected to provide positive cashflows for the Group.

For the two months ended 31 December 2020, Boucart contributed revenue of £550,755 and profit of £96,277 to the Group’s results (these results 
have been included in the Albyn revenue and profit above). If the acquisition had occurred on 1 January 2020, management estimates that 
consolidated revenue would have been £3.3m, and consolidated profit for the year would have been £0.5m. In determining these amounts, 
management has assumed that the fair value adjustments, determined provisionally, that arose on the date of acquisition, would have been the same 
if the acquisition had occurred on 1 January 2020.

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

109

Strategic ReportGovernanceFinancial StatementsNotes to the financial statements continued

23. ACQUISITION OF SUBSIDIARY continued
A. Consideration transferred 

(All figures £)

Cash
Cash consideration
Deferred consideration
Contingent consideration

Total consideration transferred

2,939,641 
1,228,522
425,112

4,593,275

i)  Equity instruments issued
The fair value of the ordinary shares issued by Boucart Medical SRl at 2 november 2020 was £995 (€1,112) per share.

ii)  Contingent consideration 
The Group has agreed to pay an additional €500,000 to the previous shareholders of Boucart if they achieved an average gross margin of at least 
52.2% for each of the next two years following the acquisition. Management consider it probable that this earn out will be achieve and have 
determined the fair value to be £425,112 at the acquisition date. 

B. Acquisition-related costs 
The Group incurred acquisition-related costs of £9,500 on legal fees and due diligence costs. These costs have been included in ‘administrative 
expenses’.

C. Identifiable assets acquired and liabilities assumed 
The following table summarises the recognised amounts of assets acquired and liabilities assumed at the date of acquisition.

(All figures £)

Property, plant and equipment
Supplier relationships 
Trade name
Inventories
Trade receivables
Other receivables
Cash and cash equivalents
loans and borrowings
Provisions
Deferred tax liability
Trade and other payables 

Total identifiable net assets acquired

Measurement of fair values

Assets acquired

Valuation technique

125,104 
1,715,661
161,990
228,810 
899,984 
627 
570,912 
 (70,822) 
 (260,862) 
(519,476)
 (350,411) 

2,501,517

Property, plant 
and equipment

Intangibles

Market comparison technique and cost technique: The valuation model considers market prices for similar items when they 
are available, and depreciated replacement cost when appropriate. Depreciated replacement cost reflects adjustments for 
physical deterioration as well as functional and economic obsolescence.

Relief-from-royalty method and multi-period excess earnings method: The relief-from-royalty method considers the 
discounted estimated royalty payments that are expected to be avoided as a result of the patents being owned. This method 
was used to value the trade name. The multi-period excess earnings method considers the present value of net cash flows 
expected to be generated by the customer relationships, by excluding any cash flows related to contributory assets. This 
method was used to value the supplier relationships.

Inventories

Market comparison technique: The fair value is determined based on the estimated selling price in the ordinary course of 
business less the estimated costs of completion and sale, and a reasonable profit margin based on the effort required to 
complete and sell the inventories.

The trade receivables comprise gross contractual amounts due of £945,399, of which £45,415 has been provided for based on the historical loss rate 
at the date of acquisition.

D. Goodwill 
Goodwill arising from the acquisition has been recognised as follows.

(All figures £)

Consideration transferred
Fair value of identifiable assets 

Goodwill

110

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

4,593,275
(2,501,517)

2,091,758

 
 
24. RELATED PARTY DISCLOSURES
As at 31 December 2020 the Directors of the Company control 3.42% of the voting shares of the Company.

The remuneration of the Directors of the Company is disclosed in the Directors’ Remuneration Report and note 6 above.

Share options held by Directors are detailed in the Directors’ Remuneration Report.

Interests and related party transactions are disclosed below
As part of the acquisition of Albyn Medical S.l., certain shares were purchased from Monkey Business Consultants, S.l. of which luis Collantes (Albyn 
CEO) is the Company Director. Monkey Business Consultants, S.l. continue to hold 10% of the issued share capital of Albyn Medical S.l. which are 
subject to put and call options to enable the Company to acquire 100%. 5% are to be purchased during 2021 and the remaining 5% are to be 
purchased in 2022. The group has assessed the nature of the Put and Call options and have concluded it meets the criteria under IFRS 10 and 
therefore recognise 100% ownership of the Group for accounting purposes. On the basis that the put and call options represent an obligation for the 
Group to acquire the remaining shares in 2021 and 2022, the Group has accounted for Albyn as 100% controlled. The deferred consideration amounts 
to £2.2m at the year end with a further £2.4m in contingent consideration payable on meeting the EBITDA and revenue targets set by the Group.

During the period that Albyn has been acquired, total payments in the ordinary course of business to Monkey Business Consultants, S.l. consisted of £11,190.

Total remuneration to luis Collantes in the period was £253,588.

During the period the Group provided a £500,000 loan to I.Q. Endoscopes limited which was convertible into equity shares in the entity upon 
additional investment by other investees. On 17 December additional investment was secured by I.Q. Endoscopes and the £500,000 was converted 
into 3,411 preference shares in the entity. As at 31 December 2020 the fair value of the shares was estimated to be £500,000. The Group controls 
14.9% of the Company and is not deemed to have significant influence, therefore it has not been classified as an associate.

Following the acquisition of Albyn Medical Sl and after establishing a direct presence in Asia, the distribution agreements with HOYA Group, PEnTAX 
Medical and PEnTAX Europe GmbH (collectively “PEnTAX”) were terminated during the year. The net cost of transactions in the period recorded in 
the accounts with PEnTAX Medical including costs agreed on termination of the agreements was: £139,753 (31 December 2019: £39,839).

Christopher Hancock holds a Professorship with Bangor university and is the common-law spouse of ling Chen. The fees paid in the period to ling 
Chen totalled £23,490 (31 December 2019 £30,379) for consultation on the research and development projects throughout the year, with the balance 
payable at 31 December 2020 being nil.

Aggregate remuneration for the period for all key management totalled £2,702,904 (31 December 2019: £1,971,473).

(All figures £)

Salary and taxable benefits:
Professor Christopher Hancock
Craig Gulliford
Richard Rees
David Woods
Charles Spicer
John Bradshaw
Ivonne Cantu
luis Collantes

31 December  
2020

31 December  
2019

607,099
796,877
606,726
245,281
86,000
56,000
51,333
253,588

567,244
694,947
553,282
 – 
93,000
63,000
 – 
 – 

2,702,904

1,971,473

25. ULTIMATE CONTROLLING PARTY
By virtue of the shareholding structure, there is no sole ultimate controlling party.

26. LEASES
The accounting policy for leases under IFRS 16 has been explained in note 1.

Leases as lessee (IFRS 16)
The Group leases building facilities in the uK, France, Spain, Germany and Belgium. The leases typically run for a period of three to ten years, with an option 
to renew the lease after that date. lease payments are renegotiated every five years to reflect market rentals. Some leases provide for additional rent 
payments that are based on changes in local price indices. For certain leases, the Group is restricted from entering into any sub-lease arrangements. 

The building leases were entered into many years ago as combined leases of land and buildings. Previously, these leases were classified as 
operating leases under IAS 17. 

The Group leases equipment under a number of leases, which were classified as finance leases under IAS 17. 

The Group leases other equipment with contract terms of one to five years. These leases are short-term and/or leases of low-value items. The Group 
has elected not to recognise right-of-use assets and lease liabilities for these leases. 

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

111

Strategic ReportGovernanceFinancial Statements 
 
Notes to the financial statements continued

26. LEASES continued
Information about leases for which the Group is a lessee is presented below. 

i)  Right-of-use assets 
Right-of-use assets related to leased properties that do not meet the definition of investment property are presented as property, plant and 
equipment. 

land and buildings

308,421 
820,906 
 (259,410) 
749,807 

 Plant and 
machinery

8,063 
90,649 
(16,260)
53,628 

 Motor  
Vehicles

 – 
280,225 
 (45,081) 
 – 

Total

316,484 
1,191,780 
 (320,751) 
803,435 

1,619,724 

136,080 

235,144 

1,990,948 

2020  
(All figures £)

Balance at 1 January
Acquired on business combination
Depreciation charge 
Additions to right-of-use assets

Balance at 31 December 

ii)  Lease liabilities

Maturity analysis – contractual undiscounted cash flows
(All figures £)

less than one year
One to five years
More than five years

Total undiscounted lease liabilities at 31 December 

Lease liabilities included in the statement of financial position at 31 December 

Current 
non-current 

iii)  Amounts recognised in profit or loss 

(All figures £)

Depreciation on right-of-use asset
Interest on lease liabilities
Expenses relating to short-term leases
Expenses relating to leases of low-value assets

624,340 
1,235,153 
151,426 

2,010,919 

 2,010,919 

624,340 
1,386,579 

320,751 
36,996 
42,858 
 – 

iv)  Extension options 
Some property leases contain extension options exercisable by the Group up to one year before the end of the non-cancellable contract period. 
Where practicable, the Group seeks to include extension options in new leases to provide operational flexibility. The extension options held are 
exercisable only by the Group and not by the lessors. The Group assesses at lease commencement date whether it is reasonably certain to exercise 
the extension options. The Group reassesses whether it is reasonably certain to exercise the options if there is a significant event or significant 
changes in circumstances within its control. As at 31 December 2020 the only lease extension expected to be taken by the Group is for the site based 
in France where we consider it likely we will extend by another five years. 

27. CAPITAL COMMITMENTS
The amounts contracted for but not provided for as at 31 December 2020 are £nil (31 December 2019: £nil). 

28. SUBSEQUENT EVENTS
MicroBlate Flex received FDA regulatory clearance in January 2021 and is the fourth device within Creo’s portfolio of flexible endoscopy devices for 
the gastrointestinal (“GI“) market to receive FDA regulatory clearance, alongside CE marking already received across the range in 2020. 

Post yearend we have signed agreements with a number of distributors to purchase and promote Creo products throughout various regions. The 
distributor agreements signed were as follows:

Distributor

Welmore Co. ltd.
Hat-Med
Suntek Medical
Medical Distributor Alliance
Avro Medical Sdn. Bhd.
Hayleys lifesciences (Pvt) ltd
Innovamedical 
Meditop Co ltd

112

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Signing Date

location

27 January 2021
04 March 2021
09 March 2021
11 March 2021
19 April 2021
22 April 2021
12 May 2021
14 May 2021

Taiwan
Vietnam
South Korea
Hong Kong
Malaysia
Sri lanka
Italy
Thailand

 
Parent Company statement of financial position

(All figures £)

Assets
Non-current assets
Investments in subsidiaries
Investments

Current assets
Trade and other receivables
Cash and cash equivalents

Non-current assets
Trade and other receivables 

Total assets

Liabilities
Current liabilities
Trade and other payables

Total liabilities

Shareholder equity
Called up share capital
Share premium
Share option reserve
Retained earnings

Total equity and liabilities

note

31 December 2020

31 December 2019

31

25,265,410
500,000

1,301,089
–

25,765,410

1,301,089

32

1,482,801
37,570,778

559,369
75,875,830

39,053,579

76,435,199

32

58,962,999

40,000,614

98,016,578

116,435,813

123,781,988

117,736,902

33

4,485,957

4,485,957

802,860

802,860

21

157,891
115,263,193
4,617,009
(742,062)

150,378
115,111,506
3,888,864
(2,216,707)

119,296,031

116,934,041

123,781,988

117,736,902

These financial statements were approved by the Board of Directors on 3 June 2021 and were signed on its behalf by:

Richard Rees
Director

Company registered number: 10371794

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Strategic ReportGovernanceFinancial Statements 
 
 
 
 
Parent Company statement of changes in equity

(All figures £)

note

Called up 
share capital

Retained  
earnings

Share  
premium

Share option 
reserve

Total  
equity

Balance at 31 December 2018

120,495

(2,329,638)

65,835,555

2,334,019

65,960,431

Total comprehensive income for the period
Profit or loss
Other comprehensive income

Total comprehensive income

Transactions with owners, recorded directly 

in equity

Issue of share capital
Equity-settled share-based payment transactions

Balance at 31 December 2019

Total comprehensive income for the period
Profit or loss
Other comprehensive income

Total comprehensive income

Transactions with owners, recorded directly 

in equity

Issue of share capital
Equity-settled share-based payment transactions

 – 
 – 

 – 

112,931
 – 

112,931

 – 
 – 

 – 

 – 
 – 

 – 

112,931
 – 

112,931

8

8

29,883

 – 
 – 

49,275,951
 – 

 – 
1,554,845

49,305,834
1,554,845

150,378

(2,216,707)

115,111,506

3,888,864

116,934,041

 – 
 – 

 – 

1,474,645
 – 

1,474,645

 – 
 – 

 – 

 – 
 – 

 – 

1,474,645
 – 

1,474,645

7,513
–

 – 
 – 

151,687
 – 

 – 
728,145

159,200
728,145

Balance at 31 December 2020

157,891

(742,062) 115,263,193

4,617,019

119,296,031

114

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

 
 
 
Parent Company note to the financial statements

29. PARENT COMPANY FINANCIAL STATEMENTS
As permitted by section 408(3) of the Companies Act 2006, a separate Statement of Comprehensive Income, dealing with the results of the 
Parent Company, has not been presented. The Parent Company profit for the period ended 31 December 2020 is £1,474,645 (31 December 2019: 
profit £112,931).

30. PARENT COMPANY ACCOUNTING POLICIES
To the extent that an accounting policy is relevant to both the Group and Company financial statements, refer to the Group financial statements for 
disclosure of the accounting policy.

Basis of preparation
These financial statements were prepared in accordance with Financial Reporting Standard 101 ‘Reduced Disclosure Framework’ (“FRS 101”). The 
amendments to FRS 101 (2014/15 Cycle) issued in July 2015 have been applied. In preparing these financial statements, the Company applies the 
recognition, measurement and disclosure requirements of international accounting standards in conformity with the requirements of the Companies 
Act 2006 (“Adopted IFRSs”), but makes amendments where necessary in order to comply with Companies Act 2006 and has set out below where 
advantage of the FRS 101 disclosure exemptions has been taken.

In these financial statements the Parent Company has taken advantage of the following disclosure exemptions under FRS 101:
•  A Cash Flow Statement and related notes;
•  Comparative period reconciliations for share capital;
•  Disclosures in respect of transactions with wholly owned subsidiaries;
•  The effects of new but not yet effective IFRSs;
•  Disclosures in respect of the compensation of Key Management Personnel;
•  Disclosures of transactions with a management entity that provides key management personnel services to the Company; and
•  Certain disclosures required by IFRS 7 Financial Instrument Disclosures.

As the consolidated financial statements include the equivalent disclosures, the Company has also taken the exemptions under FRS 101 available in 
respect of the following disclosures:
• 
•  Certain disclosures required by IAS 36 Impairment of Assets in respect of the impairment of goodwill and indefinite life intangible assets; and
•  Certain disclosures required by IFRS 3 Business Combinations in respect of business combinations undertaken by the Company.

IFRS 2 Share Based Payments in respect of Group-settled share-based payments;

The accounting policies set out above have, unless otherwise stated, been applied consistently to all periods presented in these financial statements.

Judgements made by the Directors, in the application of these accounting policies that have significant effect on the financial statements and 
estimates with a significant risk of material adjustment in the next year, are discussed in note 1 Critical accounting judgements and policy update.

Investments in subsidiaries are carried at cost less impairment.

31. INVESTMENTS

(All figures £)

Cost:
As at 31 December 2017
Capital contribution
As at 31 December 2018
Capital contribution
As at 31 December 2019
Capital contribution
Albyn acquisition
As at 31 December 2020

Investment 
in subsidiary 
company

1,455
642,445
643,900
657,189
1,301,089
324,382
23,639,939
25,265,410

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Strategic ReportGovernanceFinancial StatementsParent Company financial statements continued

31. INVESTMENTS continued
the company has the following investments in subsidiary companies:

domicile

status

Registered office  
address

subsidiary

creo Medical limited

creo Medical, Inc.

creo Medical Innovations limited

uK

us

uK

trading

trading

trading

creo House, unit 2 Beaufort park, Beaufort 
park Way, chepstow, Wales np16 5uH 

100 Mill plain Road, 3rd Floor, danbury, ct 
06811, usA

class of  
shares held

ordinary

ownership

100%

ordinary

100%

creo House, unit 2 Beaufort park, Beaufort 
park Way, chepstow, Wales np16 5uH

ordinary

100%

creo Medical Ireland limited

Ireland

dormant

creo Medical ptY

Australia

dormant

creo Medical pte ltd

singapore

dormant

Albyn Medical sl

spain

trading

Albyn Medical sAs

France

trading

70 sir John Rogerson’s Quay, dublin 2, 
Ireland

colin Biggers & paisley level 42  
2 park street sydney, nsW 2000

20A tanjong pagar Road, singapore 
(088443)

cordovilla (nevarra),  
poligno Industrial cordovilla,  
calle d, Munero 1

9 avenue Jean prouve,  
88100 sain-des-Vosges

Albyn Medical limited

premier endoscopy limited

uK

uK

pauldrach Medical GmbH

Germany

endo-technik Wolfgang Griest GmbH

Germany

trading

trading

trading

trading

Kintail House, Beechwood park, Inverness, 
Highland, IV2 3WB

creo House, unit 2 Beaufort park, Beaufort 
park Way, chepstow, Wales np16 5uH

porchestrabe 22, 30827 Garbsen

Vertrieb und Handelmit  
medizinischen Geraten, langenfeld

ordinary

100%

ordinary

100%

ordinary

100%

ordinary

90%*

ordinary

90%*

ordinary

90%*

ordinary

90%*

ordinary

ordinary

90%*

90%*

Wiest uropower limited

uK

trading

Boucart Medical sRl

Belgium

trading

creo House, unit 2 Beaufort park, Beaufort 
park Way, chepstow, Wales np16 5uH 

ordinary

90%*

1070 Anderlecht, rue des Vétérinaires 42, 
Belgium 

ordinary

90%*

*  Monkey Business consulting sl retains 10% of the shares in Albyn as at 31 december 2020. the Group have an obligation to purchase the remaining shares in 2021 and 2022 

respectively. For accounting purposes it is assumed the Group has 100% control see accounting policy in note 1 and note 24 related parties. 

creo Medical Innovations limited (company registration number: 11196260) is exempt from the requirements to file audited financial statements by virtue of section 479A of  
the companies act 2006. In adopting the exemption, creo Medical plc has provided a statutory guarantee to this subsidiary in accordance with section 479c of the companies 
Act 2006.

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Creo MediCal Group pl C  AnnuAl Repo Rt And Accounts 2020

 
32. PARENT COMPANY TRADE AND OTHER RECEIVABLES

(All figures £)

Current:
Other debtors
VAT
Prepayments

Total current

non-current:
Amount owed by subsidiary undertaking

Total non-current

Total trade and other receivables

31 December 2020

31 December 2019

1,047,406
434,342
1,053

1,482,801

528,573
30,796
 – 

559,369

58,962,999

40,000,614

58,962,999

40,000,614

60,445,800

40,559,983

Amounts owed by subsidiary undertakings are unsecured and repayable on demand. An expected credit loss provision was calculated for the other 
debtors and amounts owed by subsidiary balances; both were deemed immaterial and therefore not recognised. Other debtors includes an asset of 
£1,040,405 in relation to the element of contingent consideration, agreed as part of the Albyn deal, that will be released over the period that the 
services are provided. 

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Strategic ReportGovernanceFinancial StatementsParent Company financial statements continued

33. PARENT COMPANY TRADE AND PAYABLES

(All figures £)

Current:
Social security and other taxes
Other creditors

Total current

Total trade and other payables

31 December 2020

31 December 2019

–
4,485,957

4,485,957

528,573
274,287

802,860

4,485,957

802,860

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CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

Notes

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

119

Strategic ReportGovernanceFinancial StatementsANYTHING IS POSSIBLE WITH THE RIGHT APPROACH
Creo Medical Group plc
Creo House
unit 2, Beaufort Park
Beaufort Park Way
Chepstow
Wales nP16 5uH
united Kingdom

Tel: +44 (0) 1291 606005

Email: info@creomedical.com

www.creomedical.com

120

CReO Medi Cal GROup pl C  AnnuAl R EPORT An D ACCOunTS 2020

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Creo Medical Group plc
Creo House
Unit 2, Beaufort Park
Beaufort Park Way
Chepstow
Wales
NP16 5UH
United Kingdom

Tel: +44 (0) 1291 606005
Email: info@creomedical.com