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Crowd Media
Annual Report 2020

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FY2020 Annual Report · Crowd Media
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Crowd Media Holdings Limited 
Appendix 4E 
Preliminary final report 

1. Company details

Name of entity: 
ABN: 
Reporting period: 
Previous period: 

 Crowd Media Holdings Limited 
 13 083 160 909 
 For the year ended 30 June 2020 
 For the year ended 30 June 2019 

2. Results for announcement to the market

The  Group  has  adopted  Accounting  Standard  AASB  16  'Leases'  for  the  year  ended  30  June  2020  using  the  modified 
retrospective approach and as such the comparatives have not been restated. 

Revenues from ordinary activities 

 down 

31.3%   to 

16,503,010 

Loss from ordinary activities after tax attributable to the owners of Crowd 
Media Holdings Limited 

down 

60.1%  to 

(1,914,560)

Loss for the year attributable to the owners of Crowd Media Holdings 
Limited 

down 

60.1%  to 

(1,914,560)

$ 

Dividends 
There were no dividends paid, recommended or declared during the current financial period. 

Comments 
The loss for the Group after providing for income tax amounted to $1,914,560 (30 June 2019: $4,795,984). 

Refer to Directors Report for discussion of the results of operation for the year. 

Reporting 
period 
Cents 

Previous 
period 
Cents 

0.47 

0.14 

3. Net tangible assets

Net tangible assets per ordinary security 

4. Control gained over entities

Not applicable. 

5. Loss of control over entities

Not applicable. 

6. Dividends

Current period 
There were no dividends paid, recommended or declared during the current financial period. 

Previous period 
There were no dividends paid, recommended or declared during the previous financial period. 

 
Crowd Media Holdings Limited 
Appendix 4E 
Preliminary final report 

7. Dividend reinvestment plans

Not applicable. 

8. Details of associates and joint venture entities

Not applicable. 

9. Foreign entities

Details of origin of accounting standards used in compiling the report: 

Not applicable. 

10. Audit qualification or review

Details of audit/review dispute or qualification (if any): 

The financial statements have been audited and an unqualified opinion has been issued. 

11. Attachments

Details of attachments (if any): 

The Annual Report of Crowd Media Holdings Limited for the year ended 30 June 2020 is attached. 

12. Signed

Signed ___________________________ 

 Date: 28 August 2020 

Steven Schapera 
Chairman 
Melbourne 

 
Crowd Media
Holdings Limited
(ASX:CM8 / FWB: CM3)

For year ended 30 June 2020

Faces above are generated using Artificial Intelligence (AI) by Generated.Photos

Despite challenges that none of 
us have ever witnessed before, 
Crowd continues to improve in 
the most important of all metrics: 
the bottom line. After two years of 
substantial losses, underlying 
EBITDA is now positive for FY20 
and steadily improving.

“ Steven Schapera

Crowd Media Holdings Limited - Chairman

Crowd Media Holdings Limited
Contents
30 June 2020

Corporate directory

Chairman’s letter

Chief Executive Officer’s report

Directors’ report

2

3

5

8

Auditor’s independence declaration

26

Statement of profit or loss and other comprehensive income

27

Statement of financial position

28

Statement of changes in equity

29

Statement of cash flows

30

Notes to the financial statements

31

Directors' declaration

74

Independent auditor’s report to the members of Crowd Media Holdings Limited

75

Shareholder information

79

“

I am pleased with the financial turnaround 
of the business, albeit we still have much 
work ahead of us. The new Crowd Direct 
division is slowly gaining some traction 
while we continue to work on our stated 
goal of changing the way products and 
services are sold via digital influencers. 
We believe conversational commerce is 
the future of ecommerce.

1

Crowd Media Holdings Limited
Corporate directory
30 June 2020

Directors

Steven Schapera - Chairman 
Domenic Carosa
Robert Quandt
John Palermo

Company Secretary

Laura Newell

Registered Office

Australia:
Level 4
44 Gwynne Street
Cremorne VIC 3121

Europe (Netherlands):
95B Piet Heinkade
1019 GM Amsterdam

Share Registry

Boardroom Pty Limited
Level 12
225 George Street
Sydney NSW 2000
Tel: 1300 737 760 (within Australia)  | +61 (0) 3 9290 9600 (outside Australia)
Fax: +61 (2) 9279 0664

Auditor

RSM Australia Partners
Level 21
55 Collins Street
Melbourne VIC 3000

Stock exchange listing

Crowd Media Holdings Limited shares are listed on the Australian Securities 
Exchange (ASX code: CM8)

Crowd Media Holdings Limited shares are also dual listed on the Frankfurt Stock 
Exchange (FWB code: CM3)

Website

www.crowdmedia.com

2

Chairman’s Letter

“We have streamlined every single aspect of the 
business during FY20 and evolved into a lithe, lean, 
and nimble business run by entrepreneurs, not 
corporate managers. We have identified and flushed 
out opportunities, defined measurable objectives that 
are coupled to timelines, developed the strategies 
and strategic alliances to meet these objectives, and 
executed with speed and professionalism.”

Dear Shareholders,

I am pleased to present Crowd Media’s 2020 Annual Report. Despite challenges that none of us have ever witnessed 
before, Crowd continues to improve in the most important of all metrics: the bottom line. After two years of substantial 
losses, underlying EBITDA is now positive for FY20 and steadily improving.

Crowd’s financial and strategic turnaround began in September 2019, following a sizeable investment by a consortium 
led by me and my co-director Robert Quandt. First, the new Board developed a very clear 3-year transition vision for the 
Company: to be a tech-based media company with a focus on conversational commerce; we shared this at the 
November 2019 AGM, and detailed specific objectives that would be met within specific timelines. Second, working 
closely with Crowd’s CEO, Domenic Carosa and his Management team, Robert Quandt has drawn upon his vast 
consulting and operational experience to realign the business and drive turnaround profitability. Crowd is now absolutely 
focussed on meeting its clearly understood objectives and timelines, and operationally is more agile, more capable, 
more technical, and more efficient despite operating upon a substantially lower cost base.

Financial Summary

Crowd Direct (Direct-to-Consumer Division)

For FY 2020, revenue was approximately $16.5 million, 
underlying EBITDA was a little over $0.14 million, and 
operating cashflow was ($1.8 million).

Underlying EBITDA Results

Crowd Media reported an underlying EBITDA result of 
$0.14 million for FY20, an improvement of $2.8 million 
from a loss of ($2.6 million) for FY19, as follows:

Net Profit / (Loss) after tax (NPAT)

(1,914,560)

Add back: income tax benefit

Add back: finance costs
Deduct: interest revenue
Add back: depreciation & amortisation

(654,348)

899,679
(327)
598,156

Earnings before interest, tax, 
depreciation and amortisation (EBITDA)

(1,071,400)

Add: allowance for expected credit losses

Add: share-based payments expense

Add: restructuring and financing costs
Add: net fair value loss on derivative 
financial liabilities

Effects of exchange rate changes

Underlying EBITDA

(3,197)

302,488

605,265
303,902

4,315

141,373

3

Immediately following our investment, Crowd ceased 
to be a fee-earning agency for external brands. In line 
with the new Board’s vision, Crowd shifted focus to 
selling exemplary products that it is strategically 
aligned with on a digital platform.

The newly created Crowd Direct division has achieved 
revenue of $0.35 million from a standing start during 
FY20. In the last few months of the financial year, three 
new brands were tested, namely I Am Kamu, London 
Labs and KINN Living. All of these brands continue to 
be piloted; it is an iterative process as we test, tweak, 
and test again in order to home in on the ‘secret sauce’ 
required to sell each category or product. This is an 
essential phase that determines how to best scale up 
sales and marketing initiatives. This can take 3-6 
months, sometimes longer, especially if the space is 
hotly contested.

Another six brands are expected to be onboarded in 
FY21. With the unfortunate arrival of COVID-19, it is 
now fair to say that home-care, hygiene, and health 
products have never been more integral to the lives of 
our customers than they are now. In June 2020, Crowd 
announced that the Company had entered into an 
agreement to market and distribute brands from the 
portfolio of the UK’s esteemed Vital Group. 
Shareholders can expect to see Crowd bolster 
revenues from their products, especially from those in 
the health/wellness space.

Chairman’s Letter

Mobile Division

Q&A: Crowd Mobile has witnessed a decline in the 
use of SMS as a paid-messaging platform by its target 
audience. This trend has been accompanied by 
continued, material, regulatory headwinds, and it 
comes as no surprise that we have reported softer 
Mobile revenues in FY20. Whilst we have managed to 
stabilise this vertical, and even get it to the point where 
it is generating small monthly profits again, the decline 
in paid-SMS messaging over time is inevitable. To 
mitigate this, Crowd’s tech team are working on tech 
that will enable our Q&A messaging to work – AND be 
monetised - on other platforms such as Whatsapp or 
Messenger. This tech is the basis of our 
“conversational commerce” concept that we are so 
excited about.

Subscription: This division has also faced substantial 
regulatory headwinds, which we were able to mitigate 
with the launch of a number of new products and 
countries. Revenue for FY20 was up 10% on FY19, 
and we expect this vertical to remain profitable in 
FY21.

Fiscal Responsibility

The Company improved underlying EBITDA to $0.14m 
in FY20 compared to an underlying EBITDA loss of 
($2.6m) in FY19. We expect underlying EBITDA to 
improve in FY21.

The Company further reduced its securitized BillFront 
debt facility down to EUR1m (circa $1.7m). The 
BillFront debt facility matures in April 2021, and as 
such this facility is now classified as a current liability 
on the Company’s balance sheet. CEO Dom Carosa 
and Director Robert Quandt have both had positive 
discussions with BillFront regarding the facility, and the 
Board will explore all options available. These may 
include extending the facility.

The Company also has $1.9m in outstanding 
unsecured Convertible Notes (T1 and T2) with the 
majority held indirectly by entities associated with 
Chairman Steven Schapera, Director Robert Quandt 
and CEO Domenic Carosa. These notes mature in 
April 2021 (T1) and December 2021 (T2) and the 
expectation is that they will either be converted to 
equity and/or extended further. Accordingly, 66% of the 
Convertible Notes (T1) are classified as a current 
liability on the balance sheet.

The Board continues to review cashflow, costs, debt 
finance strategy, and balance sheet strength on an 
ongoing and disciplined basis.

Board, Governance and Management

The Board is committed to ensuring Crowd’s business 
is conducted in accordance with the highest standards 
of corporate governance and we work closely with our 
auditors who assist us to navigate this process to the 
highest possible standard.

This, together with strong management and an 
experienced Board, creates a positive culture for 
shareholders, employees and customers.

Outlook

We have streamlined every single aspect of the 
business during FY20 and evolved into a lithe, lean, 
and nimble business run by entrepreneurs, not 
corporate managers. We have identified and flushed 
out opportunities, defined measurable objectives that 
are coupled to timelines, developed the strategies and 
strategic alliances to meet these objectives, and 
executed with speed and professionalism.

The influencer market is a highly competitive and 
dynamic one. As with almost any market, it favours the 
incumbent, but we have good reason to believe we can 
squeeze our way in. We have picked a diverse 
assortment of products to identify and test the area of 
opportunity. Our real interest is to be at the table when 
technology shifts the market tectonically to 
conversational commerce. Then, we will be the 
incumbent, and hold a truly sustainable competitive 
advantage.

We continue to drive opportunities that will leverage 
our Q&A and Subscription technology platforms (and, 
importantly, the data retained within them). We are also 
growing the Crowd Direct division with new brands, 
focusing on quality of revenue, cost efficiency and 
agility. On the back of this, we move into FY21 with a 
continued and clear focus on our Horizon 2 and 3 
media-tech objectives. We have the vigour and the 
commitment to execute our well-defined strategy to 
meet these objectives on time and on budget in 2021 
and 2022, respectively.

On behalf of the Board, I thank you, our Shareholders, 
for your ongoing support and loyalty. To the Company’s 
CEO, Domenic Carosa, and his Team, thank you for 
your loyalty, integrity, and committed effort during a 
most challenging period. I also thank my co-directors, 
Robert Quandt and John Palermo, for the significant 
value they have added to the Board.

As Chairman, I look forward to leading Crowd Media 
through another year, as we move forward with our 
strategic plans and reposition this business for a 
prosperous future.

Steven Schapera
Crowd Media Holdings Limited - Chairman

4

 
 
Chief Executive Officer’s Report

“Crowd Media showed significant financial 
improvements in FY20, generating underlying 
EBITDA profit of $0.1 million, an improvement of 
$2.8 million over the FY-19 loss of ($2.6 million)”

Dear Shareholders,

Crowd Media’s FY20 year was a transitional one and we have already shown material improvements in our bottom 
line.

We are extremely excited to have secured the European Investment Consortium (EIC), led by our new Chairman, 
Steven Schapera, and director Robert Quandt, both in terms of funding and human resource. Steven and Robert are 
proven performers who have greatly assisted Crowd with both our existing operations and new opportunities. Crowd 
also welcomed new director John Palermo, who brings his special expertise in corporate transaction execution, 
strategic business management and business structuring to the Board.

Crowd raised $2.8 million in FY20 from the EIC, with the issuance of convertible notes across two tranches. These 
proceeds were used to pay down the convertible notes issued to Obsidian in FY19, to cover redundancy costs 
resulting from the strategic review performed in late FY19 and to provide additional working capital.

Crowd is now in a position to leverage on its core strengths to capitalize on new growth opportunities and to achieve 
its three-horizon growth strategy that was developed and communicated at the November 2019 AGM.

Annual review

Crowd Media showed significant financial 
improvements in FY20, generating underlying EBITDA 
profit of $0.1 million, an improvement of $2.8 million 
over the FY-19 loss of ($2.6 million).

Mobile Division
The Q&A division encountered material regulatory 
headwinds and sector declines as millennials slowed 
the use of paid-SMS. The steps taken to streamline 
this business have now stabilised it, evidenced by the 
fact that it is generating small monthly profits again. 
The Q&A division generated an underlying EBITDA 
profit contribution of $0.2 million in FY20 (improved 
from a loss of $0.5 million in FY19).
Importantly, in line with the Plan, the Q&A division 
continues to invest in R&D, testing product pivots to 
further leverage its proprietary Artificial Intelligence (AI) 
technology. In fact, we now have AI responsible for 
answering more than 60% of all questions, helping to 
improve operating margins. This is the conversational 
tech platform for the Company’s Horizon 3 “talking 
head” conversational commerce model.

Crowd Media’s Subscription business also faced a 
number of regulatory headwinds, which we were able to 
mitigate with the launch of a number of new products 
and new markets. The division was up 10% to $7m 
revenue and it generated an underlying EBITDA profit 
contribution of $2.1 million in FY20 (up from $1.0 million 
in FY19).

Crowd Direct
In line with Crowd’s strategic shift in FY20, instead of 
simply being a fee-earning agency for the big brands, 
we will earn a larger slice of the retail sale proceeds of 
brands that the Company is strategically aligned with.

During FY20, Crowd onboarded four new brands: 1) 
British beauty brand, London Labs; 2) German 
fashion-house, I Am Kamu; 3) eco-friendly, natural, 
home cleaning products of KINN Living; and (4) Vital 
innovations, British brand builder across a number of 
sectors including healthcare, consumer and water 
purification. We expect to announce a further 6 new 
brand deals in FY21.

5

 
Chief Executive Officer’s Report

Three Horizon Growth Strategy

Looking Forward 

Crowd’s growth strategy is laid out across three 
horizons:

●

●

●

Horizon 1 (CY20): Direct-to-consumer (D2C), 
thereby capturing a larger slice of the retail 
spend. Crowd will sell products and/or services 
that it either owns, or part-owns, or is 
strategically aligned with;
Horizon 2 (CY21): Sell digital products and/or 
services via collaborations, partnerships, or 
strategic alliances. Initially, this will be in the 
(regulated) travel insurance and fintech space; 
and
Horizon 3 (CY22): Expanding the way we 
interact with our favorite influencers – creating 
authentic and real time “digital head” 
experiences

Outlook for FY2021

Crowd will be focused on the following areas in 
FY2021:

●

●

Crowd Direct: Execution of existing and new 
brands over the coming financial year while 
continuing our work on driving innovation in 
the future of influencer marketing.
Mobile (Q&A & Subscription): Further stabilise 
this business, optimise them for the future, and 
grow revenues with the objective of 
consistently delivering profits monthly.

I am pleased with the financial turnaround of the 
business, albeit we still have much work ahead of us. 
The new Crowd Direct division is slowly gaining some 
traction while we continue to work on our stated goal of 
changing the way products and services are sold via 
digital influencers. We believe conversational 
commerce is the future of ecommerce.

I would like to thank our board for their support and our 
staff and executive team for their hard work and 
application in these trying times.

I would also like to formally thank our outgoing 
Chairman, Theo Hnarakis, for his leadership since 
listing the Company in January 2015, and outgoing 
director, Sophie Karzis, for her extensive contribution 
to the Company.

Finally, I would like to thank all of our shareholders for 
your continued support and look forward to sharing our 
developments with you all in FY21 and beyond.

Domenic Carosa
Chief Executive Officer

6

 
 
 
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

The directors present their report, together with the financial statements, on the consolidated entity (referred to hereafter as 
the 'Group' or 'Crowd') consisting of Crowd Media Holdings Limited (referred to hereafter as the 'Company', 'parent entity' 
or 'Crowd Media') and the entities it controlled at the end of, or during, the year ended 30 June 2020. 

Directors 
The following persons were directors of Crowd Media Holdings Limited during the whole of the financial year and up to the 
date of this report, unless otherwise stated: 

Steven Schapera - Chairman 
Domenic Carosa 
Robert Quandt 
John Palermo 
Theo Hnarakis – Former Chairman 
Sophie Karzis 

 Appointed 23 September 2019 

 Appointed 23 September 2019 
 Appointed 10 February 2020 
 Retired 23 September 2019 
 Retired 10 February 2020 

Principal activities 
During the financial year the principal continuing activities of the Group consisted of the sale of information, entertainment 
and content and utility services for mobile phones and tablets. 

Dividends 
There were no dividends paid, recommended or declared during the current or previous financial year. 

Review of operations 
During  the  2020  financial  year,  Crowd  Media  Holdings  Limited  was  organised  into  three  operating  segments:  Mobile 
Content-Q&A (or ‘Q&A’), Mobile Content-Subscription (or ‘Subscription’) and Crowd Direct. Due to the Company’s strategy 
to  transition  from  being  an  agency  to  being  sellers  of  brands  with  whom  we  have  strategic  alliance,  the  Crowd  Direct 
segment  was  created  for  the  direct-to-consumer  business  during  the  financial  year  and  the  activities  in  the  prior  Agency 
business are no longer reported as an operating segment. 

Crowd Media Group earned revenue for the year ended 30 June 2020 ('FY20') of $16,480,683 versus $23,918,776 in the 
prior period ended 30 June 2019 (‘pcp’, ’prior year’ or 'FY19'). The Company’s earnings before interest, tax, depreciation 
and amortisation ('EBITDA') was a loss of ($1,071,400) for the year (pcp: loss of ($5,587,379)) and the net loss after tax for 
the year was ($1,914,560) compared with a pcp net loss after tax of ($4,795,984). The other comprehensive income for the 
year attributable to the owners of Crowd  Media was  $57,764 when accounting for a foreign currency translation gain on 
foreign operations. Crowd Media’s net asset position at 30 June 2020 was $2,581,775, an increase from the 30 June 2019 
balance of $948,113. 

8 

 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Notably, the Company’s EBITDA and net loss includes a non-cash share-based payment charge of $302,488, restructuring 
and financing costs of $605,265 (related to costs associated with the European Investment Consortium convertible notes 
issued  during  the  year,  share  issuance  costs  and  restructuring  of  the  Media  division),  a  non-cash  net  fair  value  loss  on 
derivative financial liabilities of $303,902 (related to the valuation of the conversion option on the Obsidian convertible note 
that was repaid in September 2019) and allowance for expected credit losses of ($3,197). When adjusting only for these 
effects,  consistent  with  performance  measures  reported  to  shareholders  during  the  year,  the  Underlying  EBITDA  for  the 
financial year is a profit of $141,373, an improvement of $2.8 million versus the prior year loss of ($2,648,609), as follows: 

2020 
$ 

2019 
$ 

Increase/ 
(decrease) 
$ 

  Percentage 
change 
% 

Net profit / (loss) after tax ('NPAT') 

(1,914,560) 

(4,795,984)  

2,881,424  

(60%)

Add back: income tax benefit 
Add back: finance costs 
Deduct: interest revenue 
Add back: depreciation and amortisation 

(654,348) 
899,679  
(327) 
598,156  

(1,581,426)  
582,894  
(1,991)  
209,128  

927,078  
316,785  
1,664  
389,028  

(59%)
54%  
(84%)
186%  

EBITDA 

(1,071,400) 

(5,587,379)  

4,515,979  

(81%)

Add back: allowance for expected credit losses 
Add back: share-based payments expense 
Add back: restructuring and financing costs 
Add back: net fair value loss on derivative financial liabilities 
Effects of exchange rate changes 

(3,197) 
302,488  
605,265  
303,902  
4,315  

1,158,485  
24,750  
1,590,620  
-  
164,915  

(1,161,682) 
277,738  
(985,355) 
303,902  
(160,600) 

(100%)
1122%  
(62%)
- 
(97%)

Underlying EBITDA 

141,373  

(2,648,609)  

2,789,982  

(105%)

Less: Impact of adoption of AASB 16 

(418,346) 

-  

(418,346) 

- 

Underlying EBITDA excluding AASB 16 impact 

(276,973) 

(2,648,609)  

2,371,636  

(90%)

Comparison of years ended 30 June 2020 to 30 June 2019 

Revenue 
Other income 
Cost of sales 
Selling, general and administration expenses 
Impairment expense 
EBITDA Profit / (Loss) 

Less: Impact of adoption of AASB 16 
EBITDA excluding AASB 16 impact 

EBITDA Profit / (Loss) 
Interest income 
Depreciation and amortisation 
Finance costs 
Income tax benefit 

2020 
$ 

2019 
$ 

Increase/ 
(decrease) 
$ 

  Percentage 
change 
% 

  16,480,683   23,918,776  
-  
(7,167,258)  
(21,180,412)  
(1,158,485)  
(5,587,379)  

22,000  
(4,642,716) 
(12,934,564) 
3,197  
(1,071,400) 

(7,438,093) 
22,000  
2,524,542  
8,245,848  
1,161,682  
4,515,979  

(418,346) 
(1,489,746) 

-  
(5,587,379)  

(418,346) 
4,097,633  

(1,071,400) 
327  
(598,156) 
(899,679) 
654,348  

(5,587,379)  
1,991  
(209,128)  
(582,894)  
1,581,426  

4,515,979  
(1,664) 
(389,028) 
(316,785) 
(927,078) 

(31%)
- 
(35%)
(39%)
(100%)
(81%)

- 
(73%)

(81%)
(84%)
186%  
54%  
(59%)

NPAT 

(1,914,560) 

(4,795,984)  

2,881,424  

(60%)

9 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
  
  
  
 
 
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Revenue 

Revenue 

2020 
$ 

2019 
$ 

Increase/ 
(decrease) 
$ 

  Percentage 
change 
% 

  16,480,683   23,918,776  

(7,438,093) 

(31%)

For  the  year,  revenue  from  Crowd  Media’s  main  operating  units  was  represented  by  Q&A  of  $8,860,666  (pcp: 
$15,923,286),  Subscription of $7,032,328, (pcp: $6,361,291) and Crowd  Direct  of $347,923 (pcp:  not applicable,  division 
commenced in FY20). 

The  Q&A  business  encountered  significant  headwinds  and  produced  softer  than  expected  revenues.  The  Company 
continues  to  optimize  its  cost  base  given  the  softer  revenues  in  its  legacy  mobile  businesses.  Billed  message  volumes 
decreased from 12.5 million to 6.3 million year on year. The average revenue per paid message for the current year was 
$1.38 compared to $1.29 for the prior period. 

Subscription contributed revenue of $7,032,328 and the business continues to be profitable. Management will continue to 
expand the product offering in FY21, adding new and better-quality third-party content and diversifying revenue in order to 
lift revenue and profitability. 

Expenses 

(i) Cost of sales 
For the year, the Group’s cost of sales was $4,642,716, or 28% of revenue (pcp: $7,167,258 at 30%). This included Q&A 
at $2,620,694 (pcp: $4,327,093), Subscription at $1,484,849 (pcp: $1,796,815) and Crowd Direct at $182,301. 

(ii) Selling, general and administration expense 
Crowd Media’s selling, general and administration expenses (including Marketing) of $12,934,564 for the year decreased 
by 39% compared to the prior period. The decrease is mainly due to a decrease in marketing expenses and cost savings 
initiatives. The larger movements in expenses for FY20 versus FY19, were as follows: 

Marketing 
Employee benefits expense 
Restructuring and financing costs 
Share-based payment 
Impairment expense 

2020 
$ 

2019 
$ 

Increase/ 
(decrease) 
$ 

  Percentage 
change 
% 

4,375,121  
5,176,636  
605,265  
302,488  
(3,197) 

6,993,715  
8,663,575  
1,590,620  
24,750  
1,158,485  

(2,618,594) 
(3,486,939) 
(985,355) 
277,738  
(1,161,682) 

(37%)
(40%)
(62%)
1122%  
(100%)

10 

 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

● 

● 

● 

● 

● 

 Marketing: The consolidated marketing expense of $4,375,121, at 27% of revenue, was down by $2,618,594, or 37%, 
versus  the  prior  period  of  $6,993,715  (28%  of  revenue).  Q&A  marketing  expense  of  $2,489,746  for  the  year  (pcp: 
$5,250,706)  as  a  percentage  of  revenue  declined  to  29%  from  33%  in  prior  year.  As  a  percentage  of  revenue,  the 
FY20 Subscription expense of $1,755,498 declined slightly from the FY19 expense of $1,587,156, at 26% and 27% of 
revenue, respectively. Marketing costs for Crowd Direct were $129,877, at 37% of revenue. 

 Employee  benefits  expense:  The  consolidated  expense  decreased  by  $3,486,939,  or  40%,  for  the  year,  due  to  a 
decrease in headcount as the result of the restructurings that occurred in FY19 and further reductions in FY20. Q&A 
for  the  period  was  $2,747,805,  a  decrease  of  56%  versus  the  previous  corresponding  period  of  $6,296,010.  The 
Subscription  expense  was  $1,386,955  for  the  period,  an  increase  of  14%  versus  the  prior  period  expense  of 
$1,220,657. The Crowd Direct expense was $158,322 for the period. 

 Restructuring and financing costs: In the current year, these included costs associated with the European Investment 
Consortium  convertible  notes  issued  during  the  year,  share  issuance  costs  and  transitioning  of  the  Media  division. 
The consolidated expense of $605,265 decreased by 62% compared to the prior period. 

 Share-based payment: The consolidated expense of $302,488 for the year (attributed to the Q&A CGU) relates to a 
Directors’ and staff incentive expense, as well as expenses recorded for options granted for consulting and investor 
relations services provided to the Company. 

 Allowance  for  expected  credit  losses:  The  consolidated  gain  was  ($3,197)  for  the  year,  compared  to  a  loss  of 
$1,158,485 in the prior period. 

(iii) Depreciation and amortisation 

Depreciation 
Amortisation 

2020 
$ 

2019 
$ 

Increase/ 
(decrease) 
$ 

  Percentage 
change 
% 

551,555  
46,601  

192,988  
16,140  

358,567  
30,461  

186%  
189%  

598,156  

209,128  

389,028  

186%  

The consolidated depreciation and amortisation expense for the year of $598,156 (pcp: $209,128) is mainly comprised of 
Q&A at $177,896 (pcp: $71,176) and Subscription at $417,310 (pcp: $129,612). The increase from prior period is mainly 
due to a depreciation charge for the Company’s right-of-use assets upon adoption of AASB 16 by the Group from 1 July 
2019. 

(iv) Finance costs 
The consolidated finance costs for the year of $899,679 increased by $316,785, or 54%, from the prior year. The current 
period includes an interest charge for the Company’s lease liabilities upon adoption of AASB 16 by the Group from 1 July 
2019. 

(v) Income tax expense/(benefit) 
The consolidated tax  benefit  for FY20 of $654,348  is mainly represented  by a  Q&A benefit  of  $360,242 (pcp: $813,042) 
and a Subscription benefit of $199,720 (pcp: $420,346). 

Cash flow 
The Company’s net cash used in operating activities for the year was ($1,797,144), an improvement of 26% compared to 
the prior period cash used of ($2,443,352). Operating cash flows are expected to improve in FY21 due to realising benefits 
from the ongoing initiatives to improve business performance and optimize costs. Net trading receipts (excluding interest 
and tax cash flows) for the year was ($829,429), which is a 68% increase over the prior year of ($2,632,124). 

The  net  cash  flow  from  investing  activities  for  the  period  was  ($267,131),  versus  $120,536  in  the  prior  year,  mainly 
reflecting  additional  payments  for  intangibles.  The  net  cash  flow  from  financing  activities  for  the  period  was  $2,992,654 
versus  $133,264  in  the  prior  period.  This  consists  of  proceeds  from  issue  of  shares  and  convertible  notes,  which  are 
partially offset by repayment of borrowings and lease liabilities. 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Liquidity and Financial Position 
At Crowd Media’s 30 June 2020 reporting date: 
● 
● 

 Cash and cash equivalents (‘cash’) were $1,913,953 (30 June 2019: $839,462). 
 Working capital (defined as current assets less current liabilities) was ($300,448) (30 June 2019: $1,545,624).  The 30 
June  2020  net  current  liabilities  position  is  due  to  the  BillFront  loan  payable  and  European  Investment  Consortium 
convertible  notes  payable  (Tranche  1),  totalling  $2,905,275,  transferring  to  current  liabilities  as  they  each  mature  in 
April 2021. 
 Reporting date total current and non-current borrowings (‘debt’) were $3,554,598 (30 June 2019: $2,991,849). 
 Net  debt  (debt  less  cash),  at  30  June  2020  was  $1,640,645,  a  decrease  of  $511,742  from  $2,152,387  at  30  June 
2019. 
 Net assets at 30 June 2020 were $2,581,775, an increase of $1,633,662 from $948,113 at 30 June 2019. 

● 
● 

● 

The financial statements have been prepared on a going concern basis. Refer to note 2 of the financial statements. 

Significant changes in the state of affairs 
On  31  July  2019,  the  Company  cancelled  the  Performance  Rights  ('PRs')  issued  on  25  July  2018.  The  three  year  PRs 
were based on share price and  earnings  per share targets and the maximum number of shares that could  be issued on 
conversion was 6,000,000. 

On 31 July 2019, the Company agreed to issue 11,000,000 PRs to employees, excluding the directors and CEO. On 18 
December 2019, the Board modified the conditions of the performance rights as follows: 
● 

 1-year  performance  rights:  20%  of  the  performance  rights  (2,200,000)  will  be  issued  to  employees  (excluding  the 
directors and CEO) that have been continuously employed by Crowd as of the vesting date of 30 June 2020. 
 2-year  performance  rights:  30%  of  the  performance  rights  (3,300,000)  will  be  issued  to  employees  (excluding  the 
directors and CEO) that have been continuously employed by Crowd as of the vesting date of 30 June 2021. 
 3-year  performance  rights:  50%  of  the  performance  rights  (5,500,000)  will  be  issued  to  employees  (excluding  the 
directors and CEO) that have been continuously employed by Crowd as of the vesting date of 30 June 2022. 
 Any extenuating circumstances regarding continuous employment are subject to Board approval. 

● 

● 

● 

On 29 August 2019, the Company executed a binding Heads of Agreement ('HOA') with an alliance of strategic investors, 
collectively the European Investment Consortium ('EIC'), to fund existing Company requirements, as well as develop new 
business  synergies  and  joint  ventures  between  Crowd  Media  and  businesses  that  the  EIC  can  introduce  and  facilitate. 
These would leverage Crowd Media’s well-established technology and digital marketing platforms. Under the agreement, 
Crowd  Media  will  issue  EIC  (and/or  their  nominees)  with  convertible  notes  with  a  face  value  of  up  to  $3,700,000  on  the 
following key terms: 
● 
● 

 Tranche 1: $1,741,000 was raised with a fixed conversion price of 1.8 cents and maturing on 29 April 2021; and 
 Tranche 2: $1,080,000 was raised with a fixed conversion price of 2.0 cents and maturing on 18 December 2021. 

Board of Directors changes 
On 23  September  2019, the Company announced changes to its Board of Directors with the  appointment of Mr.  Steven 
Schapera as the Company’s new Chairman and non-executive director, replacing Mr. Theo Hnarakis, who retired from the 
Board  to  pursue  other  opportunities.  Mr.  Robert  Quandt  also  joined  the  Board  as  a  new  non-executive  director. 
Furthermore,  on  10  February  2020,  the  Company  announced  that  Mr.  John  Palermo  joined  the  Board  as  a  new  non-
executive director, replacing outgoing Director Ms. Sophie Karzis, who retired for personal reasons. 

Letter of intent with Forever Holdings Ltd 
On 8 January 2020, the Company announced that it has executed a letter of intent ('LOI') with London-based technology 
company  Forever  Holdings  Ltd  ('FHL').  FHL  is  a  voice-and-visual  interactive  digital  media  company.  Its  technology  can 
enable one-to-one digital encounters between an influencer and anyone who wishes to converse with them. 

The LOI is structured for the parties to enter into exclusive negotiations with respect to forming a commercial partnership 
between  FHL  and  Crowd  Media  Holdings  Limited  regarding  the  launch  of  a  'voice-and-visual'  interactive  digital  media 
product for a range of sectors including influencer marketing, customer service, healthcare and education. 

Further details can be found in the announcement lodged on the ASX on 8 January 2020 and 4 May 2020. 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Repayment of loan payable to NTH Mobile Limited 
On  21  February  2020,  the  Company  announced  that  it  has  received  monies  from  Sata  Bank  of  circa  EUR  262,000 
approximately 15 months after the bank’s license was suspended by the Malta Financial Services Authority. These funds 
were due to Crowd for revenue generated in 2018 and were used to repay the loan payable to NTH Mobile Limited (refer to 
note 23 for further information) in full on 21 February 2020. Further details can be found in the announcement lodged on 
the ASX on 21 February 2020. 

Capital raising and partial repayment of loan payable to BillFront 
On 23 June 2020, the Company announced that it raised $1.5 million through a placement of 62,210,000 ordinary shares 
at $ 0.025 per share and 31,105,000 options with an exercise price of $0.04 and 2-year expiry from issue. These options 
are subject to Shareholder approval. The placement proceeds were utilised by the Company to reduce the BillFront loan 
payable by EUR 0.3m (circa $0.5m), as well as to strengthen the balance sheet, accelerate scale up and bolster sales. 

There were no other significant changes in the state of affairs of the Group during the financial year. 

Matters subsequent to the end of the financial year 

Novel Coronavirus (COVID-19) 
The  Novel  Coronavirus  ('COVID-19')  has  been  declared  a  pandemic  in  March  2020  by  the  World  Health  Organisation 
('WHO'). There  have  been  considerable economic impacts in  Australia,  Europe  and  globally arising from the outbreak of 
COVID-19  and  Government  action  to  reduce  the  spread  of  the  virus.  The  outbreak  of  COVID-19  and  the  subsequent 
quarantine  measures  imposed  by  the  Australian,  European  and  other  governments  as  well  as  the  travel  and  trade 
restrictions  imposed  by  Australia,  Europe  and  other  countries  in  early  2020  have  caused  disruption  to  businesses  and 
economic activity. 

The impact of the COVID-19 pandemic is ongoing is dependent on measures imposed by the Australian Government and 
other  countries,  such  as  maintaining  social  distancing  requirements,  quarantine,  travel  restrictions  and  any  economic 
stimulus that may be provided. It is not practicable to estimate the potential impact, positive or negative, after the reporting 
date. 

Results of the Extraordinary General Meeting held on 25 August 2020 
At the 25 August 2020 EGM, Shareholders approved the following: 
● 

 Issue  of  576,889  shares  and  576,889  options  on  6  December  2019  in  consideration  for  corporate  advisory  and 
consulting services provided by Peak Asset Management; 
 Prior  issue  of  4,752,000  shares  and  4,752,000  options  on  30  January  2020  in  consideration  for  corporate  advisory 
and consulting services provided by Starland Management Pty Ltd; 
 Prior issue of 5,000,000 shares on 17 June 2020 to VITAL Innovations; 
 Prior issue of 61,210,000 shares on 26 June 2020 to professional and sophisticated investors; and 
 Issue of 31,105,000 options to shareholders who participated in the placement on 26 June 2020. 

● 

● 
● 
● 

No other matter or circumstance has arisen since 30 June 2020 that has significantly affected, or may significantly affect 
the Group's operations, the results of those operations, or the Group's state of affairs in future financial years. 

Likely developments and expected results of operations 
The  Directors  and  management  of  the  Group  will  focus  on  targeting  growth  in  the  combined  business  operations,  whilst 
paying down debt in cash, wherever possible. 

Environmental regulation 
The Group is not subject to any significant environmental regulation under Australian Commonwealth or State law. 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Information on directors 
Name: 
Title: 
Qualifications: 
Experience and expertise: 

Other current directorships: 

 Steven Schapera 
 Non-Executive Chairman (appointed 23 September 2019) 
 Mechanical Engineering, Winemaking 
 Steven has more than 30 years’ experience founding and building businesses across 
agricultural,  wine,  and  cosmetics  industries.  He  co-founded  BECCA  Cosmetics  in 
2001 and exited to Estee Lauder in 2016 for more than AUD $300m. He continues to 
serve  as  Chairman  of  BECCA  Holdings,  the  original  investment  entity.  He  was  an 
early  investor  into  Berlin-based  Invincible  Brands  GmbH,  and  has  served  on  the 
board  as  an  NED  since  January  2018.  Having  studied  both  mechanical  engineering 
and  winemaking,  Steven  possesses  a  rare  mix  of  technical  and  bio-technical  skills. 
These  are  combined  with  an  excellent  understanding  of  supply  chain,  branding  and 
positioning, as evidenced by his significant success selling branded products in more 
than  40  countries  across  Europe,  North  America,  Australia,  Asia,  and  Africa  in  the 
beauty, health, and wellness industries. 
 CEO  Lab  Brands  Ltd  (UK);  Chairman  BECCA  Holdings  Pty  Ltd;  Non-Executive 
Director (NED) Invincible Brands GmbH (Germany); NED at ASX-listed OBJ Ltd; NED 
Wild Nutrition Ltd (UK) 

Former directorships (last 3 years):   None 
Special responsibilities: 
 None 
 None 
Interests in shares: 
 9,100,000 options over ordinary shares (held indirectly by Namaqua Holdings Ltd; Mr. 
Interests in options: 
Schapera  has  a  relevant  interest  in  Namaqua  Holdings  Ltd  and  accordingly  has  a 
relevant interest in the securities held by the entity) 
 None 
 500 Tranche 1 and 500 Tranche 2 convertible notes (held indirectly) 

Interests in rights: 
Contractual rights to shares: 

Name: 
Title: 
Qualifications: 
Experience and expertise: 

 Domenic Carosa 
 Chief Executive Officer and Executive Director 
 Masters of Entrepreneurship and Innovation (MEI) from Swinburne University 
 Domenic Carosa is Chief Executive Officer (‘CEO’) and Executive Director of Crowd 
Media. With over 20 years’ experience in business and technology, Domenic has built 
a  reputation  as  a  leader  in  the  internet  space  by  building  one  of  Australia’s  leading 
digital  music  service  providers  in  the  late  90’s,  and  building  from  scratch  Australia’s 
second largest virtual web hosting/communications company which he sold for A$25 
million in 2006-07. Domenic was previously the co-founder and Group CEO of ASX-
listed  Destra  Corporation  Ltd  which  was  the  largest  independent  media  and 
entertainment company in  Australia with revenues of over A$100 million.  Mr Carosa 
was  a  director  of  Destra  Limited  until  April  2009.  Domenic  is  past  Chairman  of  the 
Internet Industry Association (IIA). Domenic is Non-Executive Chairman of the Future 
Capital  Development  Fund  and  Non-Executive  Chairman  of  Dominet  Digital 
Corporation Pty Ltd, an internet investment group. 
Other current directorships: 
 None 
Former directorships (last 3 years):   None 
 None 
Special responsibilities: 
 58,888 ordinary shares (held directly) and 25,684,080 ordinary shares (held indirectly)
Interests in shares: 
 5,200,000 options over ordinary shares (held indirectly) 
Interests in options: 
 None 
Interests in rights: 
 100 Tranche 2 convertible notes (held indirectly) 
Contractual rights to shares: 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Name: 
Title: 
Qualifications: 
Experience and expertise: 

 Robert Quandt 
 Non-Executive Director (appointed 23 September 2019) 
 Master of Industrial Engineering from Technical University of Berlin 
 Robert  Quandt  is  a  consultant  by  training  and  has  spend  10  years  in  Management 
Consulting at Booz & Company. He also served 2 years as strategy lead for the €5bn 
Americas Business of  Linde AG a German industrial  gases supplier. He  later joined 
Invincible  Brands,  a  digital  native  brand  builder  with  HelloBody,  Natural  Mojo, 
IamKamu, Mermaid + Me and Banana Beauty as COO and CFO and helped to scale 
the  business  from  7m  to  100m  in  just  3  years.  Robert  has  broad  expertise  in 
operations from supply chain to fulfilment and deep expertise in Finance. He also lead 
the sale of Invincible Brands to the London based Private Equity  Capital D. 
Other current directorships: 
 None 
Former directorships (last 3 years):   None 
Special responsibilities: 
 None 
 None 
Interests in shares: 
 9,100,000 options over ordinary shares (held indirectly) 
Interests in options: 
 None 
Interests in rights: 
 185 Tranche 1 convertible notes (held indirectly) 
Contractual rights to shares: 

Name: 
Title: 
Qualifications: 
Experience and expertise: 

 John Palermo 
 Non-Executive Director (appointed 10 February 2020) 
 Fellow Chartered Accountant 
 John  has  20  years'  experience  in  public  practice,  with  expertise  in  corporate 
transaction execution, strategic business management and business structuring. 
 Alterra Limited (ASX: 1AG) 

Other current directorships: 
Former directorships (last 3 years):   None 
 None 
Special responsibilities: 
Interests in shares: 
 None 
 None 
Interests in options: 
 None 
Interests in rights: 
Contractual rights to shares: 
 None 

Name: 
Title: 
Experience and expertise: 

 Theo Hnarakis 
 Former Chairman (retired 23 September 2019) 
 Theo  Hnarakis  brought  a  wealth  of  experience  working  in  the  media  industry  and 
scaling  Australian  ASX  listed  technology  businesses.  He  graduated  from  The 
University of South Australia with a Bachelor of Accounting and has held senior roles 
with  News  Corporation,  Boral  Group,  the  PMP  Communications  Group  and  was  the 
Managing  Director  and  CEO  of  Melbourne  IT  until  2013.  He  has  also  held  director 
roles with Neulevel, a JV with US based listed company, Neustar and with Advantate, 
a JV with Fairfax Media. 
Other current directorships: 
 Not applicable as no longer a Director 
Former directorships (last 3 years):   Not applicable as no longer a Director 
 Not applicable as no longer a Director 
Special responsibilities: 
 Not applicable as no longer a Director 
Interests in shares: 
 Not applicable as no longer a Director 
Interests in options: 
 Not applicable as no longer a Director 
Interests in rights: 
 Not applicable as no longer a Director 
Contractual rights to shares: 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Name: 
Title: 
Experience and expertise: 

 Sophie Karzis 
 Former Non-Executive Director (retired 10 February 2020) 
 Sophie is a practising lawyer with over 20 years' experience in corporate law. She is 
company  secretary  and  general  counsel  to  a  number  of  listed  and  unlisted  public 
companies and private companies and is the principal of Corporate Counsel Pty Ltd, 
a business which provides corporate and company secretarial services to Australian 
companies. 
Other current directorships: 
 Not applicable as no longer a Director 
Former directorships (last 3 years):   Not applicable as no longer a Director 
 Not applicable as no longer a Director 
Special responsibilities: 
 Not applicable as no longer a Director 
Interests in shares: 
 Not applicable as no longer a Director 
Interests in options: 
 Not applicable as no longer a Director 
Interests in rights: 
Contractual rights to shares: 
 Not applicable as no longer a Director 

'Other current directorships' quoted above are current directorships for listed entities and excludes directorships of all other 
types of entities, unless otherwise stated. 

'Former  directorships  (last  3  years)'  quoted  above  are  directorships  held  in  the  last  3  years  for  listed  entities  only  and 
excludes directorships of all other types of entities, unless otherwise stated. 

Company secretary 
Laura Newell of Boardroom Pty Limited has worked in multiple Company Secretary roles and brings a significant degree of 
experience to Crowd Media Holdings Limited. 

Meetings of directors 
The number of meetings of the Company's Board of Directors ('the Board') held during the year ended 30 June 2020, and 
the number of meetings attended by each director were: 

Steven Schapera - Chairman 
Domenic Carosa 
Robert Quandt 
John Palermo 
Theo Hnarakis – Former Chairman 
Sophie Karzis 

Full Board 

  Attended 

Held 

11  
16  
10  
5  
5  
10  

11 
16 
11 
6 
5 
10 

Held: represents the number of meetings held during the time the director held office. 

Remuneration report (audited) 
The remuneration report details the key management personnel remuneration arrangements for the Group, in accordance 
with the requirements of the Corporations Act 2001 and its Regulations. 

Key management personnel are those persons having authority and responsibility for planning, directing and controlling the 
activities of the entity, directly or indirectly, including all directors. 

The remuneration report is set out under the following main headings: 
● 
● 
● 
● 
● 
● 

 Principles used to determine the nature and amount of remuneration 
 Details of remuneration 
 Service agreements 
 Share-based compensation 
 Additional information 
 Additional disclosures relating to key management personnel 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Principles used to determine the nature and amount of remuneration 
The  objective  of  the  Group's  executive  reward  framework  is  to  ensure  reward  for  performance  is  competitive  and 
appropriate for the results delivered. The framework aligns executive reward with the achievement of strategic objectives 
and the creation of value for shareholders. The Board of Directors ('the Board') ensures that executive reward satisfies the 
following key criteria for good reward governance practices: 
● 
● 
● 
● 

 competitiveness and reasonableness 
 acceptability to shareholders 
 performance linkage / alignment of executive compensation 
 transparency 

The Board is responsible for determining and reviewing remuneration arrangements for its directors and executives. The 
performance of the Group depends on the quality of its directors and executives. The remuneration philosophy is to attract, 
motivate and retain high performance and high quality personnel. 

The reward framework is designed to align executive reward to shareholders' interests. The Board have considered that it 
should seek to enhance shareholders' interests by: 
● 
● 

 having revenue and economic profit as a core component of plan design 
 focusing on sustained growth in shareholder wealth, and particularly growth in share price, and delivering constant or 
increasing return on assets as well as focusing the executive on key non-financial drivers of value 
 attracting and retaining high calibre executives 

● 

Additionally, the reward framework should seek to enhance executives' interests by: 
● 
● 
● 

 rewarding capability and experience 
 reflecting competitive reward for contribution to growth in shareholder wealth 
 providing a clear structure for earning rewards 

In  accordance  with  best  practice  corporate  governance,  the  structure  of  non-executive  director  and  executive  director 
remuneration is separate. 

Non-executive directors' remuneration 
Fees  and  payments  to  non-executive  directors  reflect  the  demands  and  responsibilities  of  their  role.  Non-executive 
directors' fees and payments are reviewed annually by the Board. The Board may, from time to time, receive advice from 
independent  remuneration  consultants  to  ensure  non-executive  directors'  fees  and  payments  are  appropriate  and  in  line 
with the market. Non-executive directors may receive share options or other incentives. Fees are reviewed annually and 
include superannuation contributions, where required. The non-executive directors do not receive any other benefits. 

ASX  listing  rules  require  the  aggregate  non-executive  directors'  remuneration  be  determined  periodically  by  a  general 
meeting.  The  most  recent  determination  was  at  the  Annual  General  Meeting  held  on  9  December  2015,  where  the 
shareholders approved an aggregate remuneration of $500,000. 

Executive remuneration 
The Group aims to reward executives based on their position and responsibility, with a level and mix of remuneration which 
has both fixed and variable components. 

The executive remuneration and reward framework has four components: 
● 
● 
● 
● 

 base pay and non-monetary benefits 
 short-term performance incentives 
 share-based payments 
 other remuneration such as superannuation and long service leave 

The combination of these comprises the executive's total remuneration. 

Fixed remuneration, consisting of base salary, superannuation  and non-monetary benefits, are reviewed  annually by  the 
Board, based on individual and business unit performance, the overall performance of the Group and comparable market 
remunerations. 

The  short-term  incentives  ('STI')  program  is  designed  to  align  the  targets  of  the  business  units  with  the  targets  of  those 
executives in charge of meeting those targets. STI payments are paid as cash bonuses and are discretionary. 

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Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

The long-term incentives (‘LTI’) may include equity based payments in the form of shares, performance rights or options. 
On  17  December  2014,  shareholders  approved  a  Performance  Rights  Plan  ('PR  Plan').  Under  the  PR  Plan,  selected 
employees  and  Directors  may  be  granted  performance  rights  which  will  entitle  them  to  receive  ordinary  shares  in  the 
Company, subject to the Company meeting performance objectives. 

On 25 July 2019, the Company agreed to issue Performance Rights to employees. The three-year PRs are based on share 
price and earnings per share targets and the maximum number of shares that can be issued on conversion is 11,000,000. 

Performance  rights  may  be  issued  to  all  employees  and  Directors  of  the  Company  and  any  Subsidiary.  The  number  of 
performance rights (if any) to be offered from time to time to each person shall be determined by the Board in its discretion. 
The  performance  rights  in  respect  of  an  employee  will  vest  no  earlier  than  on  meeting  the  relevant  Performance 
Condition(s). Unissued  performance rights will  be  issued  pro-rata  at the time the relevant  Performance  Condition is  met. 
The  employee  must  still  be  employed  by  the  Company  at  the  time  of  vesting,  unless  otherwise  agreed  by  the  Board  in 
limited  circumstances.  Any  performance  rights  that  have  been  earned  but  remain  unvested  will  vest  in  the  event  of  a 
takeover or similar event occurring. Should the holder of performance rights resign, all rights not yet vested will be forfeited. 

The  Company  established  an  employee  option  plan  in  2015  called  the  Crowd  Mobile  Limited  Executive  Option  Plan 
(‘Option  Plan’),  which  replaces  the  former  Q  Limited  Incentive  Option  Scheme.  The  Group  may,  at  the  discretion  of  the 
Board,  grant  options  over  ordinary  shares  in  the  Company  to  certain  key  management  personnel  (and  Directors)  of  the 
Group. The options are issued for nil consideration and are granted in accordance with performance guidelines established 
by the Board. 

As a legacy tool, the Company has so far maintained, though not activated, The Q Limited Share Plan (‘Q Plan’) which was 
established  in  2011  fiscal  year  as  part  of  the  then  remuneration  strategy  and  the  Q  Plan  currently  holds  a  minor 
shareholding in the Company. 

All  LTI  incentives  are  designed  and  used  specifically  to  align  management  and  shareholder’s  interests  and  to  assist  the 
Company  in  the  attraction,  motivation  and  retention  of  appropriately  skilled  staff.  In  particular,  the  plans  are  designed  to 
provide  relevant  executives  with  an  incentive  for  future  performance  and  typically  include  vesting  conditions  under  the 
plans. 

Group performance and link to remuneration 
Remuneration for key management personnel is not directly linked to performance of the Group. 

Use of remuneration consultants 
During the financial year ended 30 June 2020, the Company did not engage remuneration consultants to review its existing 
remuneration policies or provide recommendations on how to improve incentive programs. 

Voting and comments made at the Company's 2019 Annual General Meeting ('AGM') 
At the 25 November 2019 AGM, 87.64% of the votes received supported the adoption of the remuneration report for the 
year  ended  30  June  2019.  The  Company  did  not  receive  any  specific  feedback  at  the  AGM  regarding  its  remuneration 
practices. 

Details of remuneration 
The key management personnel of the Group consisted of the directors of Crowd Media Holdings Limited and the following 
persons: 
● 
● 
● 

 Melanie Mouldenhauer – Chief Financial Officer;  
 Antoaneta Ignatovska - Former Chief Financial Officer (resigned effective 31 July 2019); and 
 Michel de Jong - Chief Operating Officer (made redundant, effective 30 September 2019); 

Amounts of remuneration 
Details of the remuneration of key management personnel of the Group are set out in the following tables. 

18 

 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Short-term benefits 

Post-
employment 
benefits 

Long-term 
benefits 

  Share-
based 
payments 

  Cash salary  
  and fees   
$ 

Cash 
bonus 
$ 

Non- 

Leave 
  Termination   Super- 
  monetary    payments    annuation    benefits 

$ 

$ 

$ 

$ 

  Equity- 
settled 
$ 

Total 
$ 

188,404  
152,054  
23,275  
37,500  
36,058  

-  
-  
-  
-  
-  

-  
-  
-  
-  
-  

-  
-  
-  
-  
-  

-  
-  
-  
3,563  
-  

-  
-  
-  
-  
-  

51,780  
51,780  
-  
-  
-  

240,184 
203,834 
23,275 
41,063 
36,058 

456,048  

-  

2,396  

-  

5,700  

-  

29,588  

493,732 

2020 

Non-Executive 
Directors: 
S Schapera** 
R Quandt** 
J Palermo** 
T Hnarakis* 
S Karzis* 

Executive 
Directors: 
D Carosa 

Other Key 
Management 
Personnel: 
M Mouldenhauer   
A Ignatovska* 
M de Jong* 

212,297  
49,238  
117,117  
  1,271,991  

-  
-  
-  
-  

-  
-  
-  
2,396  

-  
-  
60,281  
60,281  

-  
-  
-  
9,263  

-  
-  
-  
-  

20,079  
-  
-  

232,376 
49,238 
177,398 
153,227   1,497,158 

* 

** 

 Remuneration  is  for  the  period  from  1  July  to  date  of  resignation  or  termination  as  a  director  or  key  management 
personnel 
 Remuneration is for the period from appointment as a director or key management personnel to 30 June 2020 

2019 

Non-Executive 
Directors: 
T Hnarakis 
S Karzis 

Executive 
Directors: 
D Carosa * 

Other Key 
Management 
Personnel: 
M 
Mouldenhauer*** 
A Ignatovska 
M de Jong 
G Cooney ** 

Short-term benefits 

Post-
employment 
benefits 

Long-term 
benefits 

  Share-
based 
payments 

  Cash salary  
  and fees   
$ 

Cash 
bonus 
$ 

Non- 

Leave 
  Termination   Super- 
  monetary    payments    annuation    benefits 

$ 

$ 

$ 

$ 

  Equity- 
settled 
$ 

Total 
$ 

144,318  
119,449  

-  
-  

-  
-  

-  
-  

13,710  
-  

581,232  

-  

2,587  

-  

5,700  

16,269 
288,826  
339,626  
127,671  
  1,617,391  

- 
-  
15,787  
-  
15,787  

- 
1,149  
6,733  
1,432  
11,901  

- 
-  
-  
-  
-  

- 
-  
-  
-  
19,410  

19 

-  
-  

-  

- 
-  
-  
-  
-  

-  
-  

158,028 
119,449 

-  

589,519 

16,269 
- 
289,975 
-  
362,146 
-  
-  
129,103 
-   1,664,489 

 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

* 

** 

 D Carosa remuneration includes mobility premium for secondment to The Netherlands of $209,350 (effective date 1 
July 2016) 
 Remuneration  is  for  the  period  from  1  July  to  date  of  resignation  or  termination  as  a  director  or  key  management 
personnel 

***   Remuneration is for the period from appointment as a director or key management personnel to 30 June 2019 

(a)   Cash bonus relates to prior period targets. 

The proportion of remuneration linked to performance and the fixed proportion are as follows: 

Name 

Non-Executive Directors: 
S Schapera 
R Quandt 
J Palermo 
T Hnarakis 
S Karzis 

Executive Directors: 
D Carosa 

Other Key Management 
Personnel: 
M Mouldenhauer 
A Ignatovska 
M de Jong 
G Cooney 

Fixed remuneration 
2019 
2020 

At risk - STI 

At risk - LTI 

2020 

2019 

2020 

2019 

78%   
75%   
100%   
100%   
100%   

- 
- 
- 
100%   
100%   

94%   

100%   

91%   
100%   
100%   
- 

100%   
100%   
96%   
100%   

- 
- 
- 
- 
- 

- 

- 
- 
- 
- 

- 
- 
- 
- 
- 

- 

- 
- 
4%   
- 

22%   
25%   
- 
- 
- 

6%   

9%   
- 
- 
- 

- 
- 
- 
- 
- 

- 

- 
- 
- 
- 

Service agreements 
Remuneration  and  other  terms  of  employment  for  key  management  personnel  are  formalised  in  service  agreements. 
Details of these agreements are as follows: 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

 Domenic Carosa 
 Executive Director and Chief Executive Officer 
 13 January 2015 
 Ongoing 
 Base  annual  package*,  performance  based,  ‘at-risk’  STI  and  discretionary  share 
based LTI remuneration, subject to annual performance review. 6 months termination 
by  employer,  3  months  by  executive.  The  Company  may  terminate  the  agreement 
with cause in certain circumstances such as gross misconduct. 
*  Base  annual  package  -  Netherlands  annual  package  €240,000  per  annum  plus 
statutory  social  security,  plus  Australian  Director  Fees  of  $60,000  per  annum  plus 
statutory superannuation 

 Melanie Mouldenhauer 
 Chief Financial Officer 
 1 June 2019 
 Ongoing 
 Base  annual  package,  performance  based,  ‘at-risk’  STI  and  discretionary  share 
based LTI remuneration, subject to annual performance review. 4 months termination 
by  employer,  2  months  by  executive.  The  Company  may  terminate  the  agreement 
with cause in certain circumstances such as gross misconduct.  
* Base annual package - €128,000 plus statutory social security 

Key management personnel have no entitlement to termination payments in the event of removal for misconduct. 

20 

 
 
 
 
 
 
   
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Share-based compensation 

Issue of shares 
There were no shares issued to directors and other key management personnel as part of compensation during the year 
ended 30 June 2020. 

Options 
The terms and conditions of each grant of options over ordinary shares affecting remuneration of directors and other key 
management personnel in this financial year or future reporting years are as follows: 

Grant date 

13 December 2019 
13 December 2019 
13 December 2019 

 Vesting date and 
 exercisable date 

 13 December 2019 
 13 December 2019 
 13 December 2019 

Options granted carry no dividend or voting rights. 

  Fair value 
  per option 

 Expiry date 

 Exercise price   at grant date 

 13 December 2022 
 13 December 2022 
 13 December 2022 

$0.03000   
$0.05000   
$0.07000   

$0.0122  
$0.0094  
$0.0077  

There were no other options over ordinary shares granted to or vested in directors and other key management personnel 
as part of compensation during the year ended 30 June 2020. 

Performance rights 
The terms and conditions of each grant of performance rights over ordinary shares affecting remuneration of directors and 
other key management personnel in this financial year or future reporting years are as follows: 

Grant date 

18 December 2019 
18 December 2019 
18 December 2019 

 Vesting date and 
 exercisable date 

 30 June 2020 
 30 June 2021 
 30 June 2022 

 Expiry date 

 30 June 2020 
 30 June 2021 
 30 June 2022 

Performance rights granted carry no dividend or voting rights. 

Additional information 
The earnings of the Group for the five years to 30 June 2020 are summarised below: 

  Fair value 
per right 
  at grant date 

$0.0230  
$0.0230  
$0.0230  

2020 
$ 

2019 
$ 

2018 
$ 

2017 
$ 

2016 
$ 

Sales revenue 
EBITDA* 
Total comprehensive income for the year 
attributable to the owners of Crowd Media 
Holdings Limited 

  16,480,683   23,918,776   38,552,347   43,887,388   36,994,826 
6,315,439 

(23,175,246)  

(1,071,400) 

(5,587,379) 

9,407,765  

(1,856,796)

(4,284,757)

(25,640,051) 

(251,234)

379,882 

* 

 EBITDA excluding the impact of adoption of AASB 16 in 2020 is ($1,489,746). 

The factors that are considered to affect total shareholders return ('TSR') are summarised below: 

Share price at financial year end ($) 
Basic earnings per share (cents per share) 
Diluted earnings per share (cents per share) 

0.03  
(0.68) 
(0.68) 

0.01  
(2.10) 
(2.10) 

0.04  
(11.71)  
(11.71)  

0.14  
(0.05) 
(0.05) 

0.16 
0.56 
0.47 

2020 

2019 

2018 

2017 

2016 

21 

 
 
 
 
 
 
   
  
 
  
  
 
  
  
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
  
  
  
  
 
  
  
 
  
 
 
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Additional disclosures relating to key management personnel 

Shareholding 
The  number  of  shares  in  the  Company  held  during  the  financial  year  by  each  director  and  other  members  of  key 
management personnel of the Group, including their personally related parties, is set out below: 

  Balance at     Received 
as part of 

the start of    
the year 

  remuneration   Additions 

  Disposals/    
other 

  Balance at  
the end of  
the year 

Ordinary shares 
S Schapera 
D Carosa 
R Quandt 
J Palermo 
T Hnarakis* 
S Karzis* 
M Mouldenhauer 
A Ignatovska 
M de Jong 

-  
  24,742,968  
-  
-  
4,177,650  
504,736  
-  
-  
-  
  29,425,354  

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
1,000,000  
-  
-  
-  
-  
-  
-  
-  
1,000,000  

-  
- 
-   25,742,968 
- 
-  
- 
-  
- 
(4,177,650) 
- 
(504,736) 
- 
-  
- 
-  
- 
-  
(4,682,386)  25,742,968 

* 

 Disposals/other represents no longer a key management personnel, not necessarily a disposal of holding 

Option holding 
The  number  of  options  over  ordinary  shares  in  the  Company  held  during  the  financial  year  by  each  director  and  other 
members of key management personnel of the Group, including their personally related parties, is set out below: 

Options over ordinary shares 
S Schapera 
D Carosa 
R Quandt 
J Palermo 
T Hnarakis 
S Karzis* 
M Mouldenhauer 
A Ignatovska 
M de Jong 

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/  
other 

  Balance at  
the end of  
the year 

9,100,000  
-  
5,200,000  
-  
9,100,000  
-  
-  
-  
-  
-  
2,600,000  
-  
-  
-  
-  
-  
-  
-  
-   26,000,000  

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
(2,600,000) 
-  
-  
-  

9,100,000 
5,200,000 
9,100,000 
- 
- 
- 
- 
- 
- 
(2,600,000)  23,400,000 

* 

 Expired/forfeited/other represents options lapsing on retirement from the Board 

22 

 
 
 
 
 
 
   
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Performance rights holding 
The number of performance rights over ordinary shares in the Company held during the financial year by each director and 
other members of key management personnel of the Group, including their personally related parties, is set out below: 

Performance rights over ordinary shares 
S Schapera 
D Carosa 
R Quandt 
J Palermo 
T Hnarakis 
S Karzis 
M Mouldenhauer 
A Ignatovska 
M de Jong 

  Balance at    
the start of    
the year 

  Granted 

Expired/  
forfeited/  
other 

  Balance at  
the end of  
the year 

Vested 

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
-  
1,598,000  
-  
-  
1,598,000  

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

- 
- 
- 
- 
- 
- 
1,598,000 
- 
- 
1,598,000 

This concludes the remuneration report, which has been audited. 

Shares under option 
Unissued ordinary shares of Crowd Media Holdings Limited under option at the date of this report are as follows: 

Grant date 

2 April 2019 
6 December 2019 
6 December 2019 
6 December 2019 
6 December 2019 
13 December 2019 
13 December 2019 
13 December 2019 
19 December 2019 
30 January 2020 
30 January 2020 
27 March 2020 
20 April 2020 
20 April 2020 
1 May 2020 
11 June 2020 
11 June 2020 

 Expiry date 

 2 April 2022 
 6 December 2021 
 6 December 2021 
 6 December 2021 
 6 December 2021 
 13 December 2022 
 13 December 2022 
 13 December 2022 
 31 December 2021 
 31 December 2021 
 31 December 2023 
 31 December 2023 
 31 December 2021 
 31 December 2023 
 31 December 2021 
 31 December 2021 
 31 December 2023 

  Exercise  

price 

  Number  
  under option 

2,000,000 
$0.05000   
576,889 
$0.03000   
8,514,488 
$0.03000   
5,000,000 
$0.05000   
$0.10000   
5,000,000 
$0.03000    11,700,000 
$0.05000   
5,850,000 
5,850,000 
$0.07000   
$0.03000    12,555,556 
277,778 
$0.03000   
4,752,000 
$0.03000   
4,750,000 
$0.03000   
5,555,556 
$0.03000   
4,250,000 
$0.03000   
3,611,111 
$0.03000   
1,111,111 
$0.03000   
8,000,000 
$0.03000   

   89,354,489 

No person entitled to exercise the options had or has any right by virtue of the option to participate in any share issue of 
the Company or of any other body corporate. 

23 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
  
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Shares under performance rights 
Unissued  ordinary  shares  of  Crowd  Media  Holdings  Limited  under  performance  rights  at  the  date  of  this  report  are  as 
follows: 

Grant date 

18 December 2019* 
18 December 2019 
18 December 2019 

 Expiry date 

 30 June 2020 
 30 June 2021 
 30 June 2022 

  Number  
  under rights 

2,200,000 
3,300,000 
5,500,000 

  11,000,000 

* 

 Performance rights that vested on 30 June 2020 were issued subsequent to the financial year in August 2020. 

No person entitled to exercise the performance rights had or has any right by virtue of the performance right to participate 
in any share issue of the Company or of any other body corporate. 

Shares issued on the exercise of options 
There were no ordinary shares of Crowd Media Holdings Limited issued on the exercise of options during the year ended 
30 June 2020 and up to the date of this report. 

Shares issued on the exercise of performance rights 
The following ordinary shares of Crowd Media Holdings Limited were issued during the year ended 30 June 2020 and up to 
the date of this report on the exercise of performance rights granted: 

Date performance rights granted 

31 July 2019 

* 

 Shares were issued after the reporting date of 30 June 2020 

  Number of  
shares 
issued* 

1,476,382 

Indemnity and insurance of officers 
The  Company  has  indemnified  the  directors  and  executives  of  the  Company  for  costs  incurred,  in  their  capacity  as  a 
director or executive, for which they may be held personally liable, except where there is a lack of good faith. 

During the financial year, the Company paid a premium in respect of a contract to insure the directors and executives of 
the Company against a liability to the extent permitted by the Corporations Act 2001. The contract of insurance prohibits 
disclosure of the nature of the liability and the amount of the premium. 

Indemnity and insurance of auditor 
The Company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of the 
Company or any related entity against a liability incurred by the auditor. 

During  the  financial  year,  the  Company  has  not  paid  a  premium  in  respect  of  a  contract  to  insure  the  auditor  of  the 
Company or any related entity. 

Proceedings on behalf of the Company 
No  person  has  applied  to  the  Court  under  section  237  of  the  Corporations  Act  2001  for  leave  to  bring  proceedings  on 
behalf  of  the  Company,  or  to  intervene  in  any  proceedings  to  which  the  Company  is  a  party  for  the  purpose  of  taking 
responsibility on behalf of the Company for all or part of those proceedings. 

Non-audit services 
There were no non-audit services provided during the financial year by the auditor. 

Officers of the Company who are former partners of RSM Australia Partners 
There are no officers of the Company who are former partners of RSM Australia Partners. 

24 

 
 
 
 
 
 
   
  
  
 
  
 
  
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Directors' report 
30 June 2020 

Auditor's independence declaration 
A copy of the auditor's independence declaration as required under section 307C of the Corporations Act 2001 is set out 
immediately after this directors' report. 

Auditor 
RSM Australia Partners continues in office in accordance with section 327 of the Corporations Act 2001. 

This  report  is  made  in  accordance  with  a  resolution  of  directors,  pursuant  to  section  298(2)(a)  of  the  Corporations  Act 
2001. 

On behalf of the directors 

___________________________ 
Steven Schapera 
Chairman 

28 August 2020 
Melbourne 

25 

 
AUDITOR’S INDEPENDENCE DECLARATION 

As lead auditor for the audit of the financial report of Crowd Media Holdings Limited for the year ended 30 June 
2020, I declare that, to the best of my knowledge and belief, there have been no contraventions of: 

(i) 

(ii) 

the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and 

any applicable code of professional conduct in relation to the audit. 

RSM AUSTRALIA PARTNERS 

M PARAMESWARAN 
Partner 

Dated: 28 August 2020 
Melbourne, Victoria 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crowd Media Holdings Limited 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2020 

Revenue 
Revenue from continuing operations 
Cost of sales 

Gross profit 

Other income 
Interest revenue calculated using the effective interest method 
Net fair value gain on financial assets 

Expenses 
Marketing 
Administration and other expenses 
Consultants 
Depreciation and amortisation expense 
Employee benefits expense 
Travel and accommodation 
Product development 
Share-based payment 
Allowance for expected credit losses 
Net fair value loss on financial liabilities 
Finance costs 

Loss before income tax benefit 

Income tax benefit 

Consolidated 

  Note   

2020 
$ 

2019 
$ 

5 

  16,480,683    23,918,776  
(7,167,258) 

(4,642,716) 

  11,837,967    16,751,518  

6 

7 

7 

7 

8 

22,000   
327   
-   

-  
1,991  
106,902  

(4,375,121) 
(1,433,995) 
(1,234,066) 
(598,156) 
(5,176,636) 
(97,305) 
(11,051) 
(302,488) 
3,197   
(303,902) 
(899,679) 

(6,993,715) 
(2,774,060) 
(2,280,087) 
(209,128) 
(8,663,575) 
(407,662) 
(143,465) 
(24,750) 
(1,158,485) 
-  
(582,894) 

(2,568,908) 

(6,377,410) 

654,348   

1,581,426  

Loss after income tax benefit for the year attributable to the owners of Crowd 
Media Holdings Limited 

28 

(1,914,560)

(4,795,984) 

Other comprehensive income 

Items that may be reclassified subsequently to profit or loss 
Foreign currency translation 

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year attributable to the owners of Crowd 
Media Holdings Limited 

57,764   

511,227  

57,764   

511,227  

(1,856,796)

(4,284,757) 

Cents 

Cents 

Basic earnings per share 
Diluted earnings per share 

  39 
  39 

(0.68) 
(0.68) 

(2.10) 
(2.10) 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
27 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Statement of financial position 
As at 30 June 2020 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Accrued income 
Inventories 
Income tax receivable 
Other 
Total current assets 

Non-current assets 
Property, plant and equipment 
Right-of-use assets 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Deferred revenue 
Borrowings 
Lease liabilities 
Employee benefits 
Provisions 
Total current liabilities 

Non-current liabilities 
Borrowings 
Lease liabilities 
Derivative financial instruments 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Issued capital 
Reserves 
Accumulated losses 

Total equity 

Consolidated 

  Note   

2020 
$ 

2019 
$ 

9 
  10 
  11 
  12 

  13 

  14 
  15 
  16 
  17 

  18 
  19 
  20 
  21 
  22 

  23 
  24 
  25 

1,913,953   
2,176,440   
1,925,793   
118,236   
471,974   
262,605   
6,869,001   

839,462  
2,170,127  
2,752,300  
-  
334,075  
316,424  
6,412,388  

224,470   
1,950,985   
825,158   
2,244,437   
5,245,050   

352,892  
-  
613,994  
1,579,919  
2,546,805  

  12,114,051   

8,959,193  

3,727,401   
85,062   
2,905,275   
285,433   
13,427   
152,851   
7,169,449   

4,093,412  
176,345  
-  
-  
46,098  
550,909  
4,866,764  

649,323   
1,713,504   
-   
2,362,827   

2,991,849  
-  
152,467  
3,144,316  

9,532,276   

8,011,080  

2,581,775   

948,113  

  26 
  27 
  28 

  31,599,781    28,720,072  
5,062,673  
(32,834,632) 

5,731,186   
(34,749,192) 

2,581,775   

948,113  

The above statement of financial position should be read in conjunction with the accompanying notes 
28 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
Crowd Media Holdings Limited 
Statement of changes in equity 
For the year ended 30 June 2020 

Consolidated 

Foreign 
currency 
reserve 
$ 

Share-based 
payments 
reserve 
$ 

  Convertible 
note 
optionality 
reserve 
$ 

Issued 
capital 
$ 

Accumulated 
losses 
$ 

Total equity 
$ 

Balance at 1 July 2018 

  28,167,383  

(261,953)  

4,788,649  

212,851  

(28,251,499) 

4,655,431 

Loss after income tax benefit for 
the year 
Other comprehensive income 
for the year, net of tax 

Total comprehensive income for 
the year 

Transactions with owners in 
their capacity as owners: 
Contributions of equity, net of 
transaction costs (note 26) 
Share-based payments (note 
40) 
Transfers 

- 

- 

- 

- 

511,227 

511,227 

552,689 

- 
-  

- 

- 
-  

- 

- 

- 

- 

- 

- 

- 

- 

(4,795,984)

(4,795,984) 

- 

511,227 

(4,795,984)

(4,284,757) 

- 

552,689 

24,750 
-  

- 
(212,851) 

- 
212,851  

24,750 
- 

Balance at 30 June 2019 

  28,720,072  

249,274  

4,813,399  

-  

(32,834,632) 

948,113 

Consolidated 

Foreign 
currency 
reserve 
$ 

Share-based 
payments 
reserve 
$ 

  Convertible 
note 
optionality 
reserve 
$ 

Issued 
capital 
$ 

Accumulated 
losses 
$ 

Total equity 
$ 

Balance at 1 July 2019 

  28,720,072  

249,274  

4,813,399  

-  

(32,834,632) 

948,113 

Loss after income tax benefit for 
the year 
Other comprehensive income 
for the year, net of tax 

Total comprehensive income for 
the year 

Transactions with owners in 
their capacity as owners: 
Contributions of equity, net of 
transaction costs (note 26) 
Share-based payments (note 
40) 
Convertible note option (note 
28) 

- 

- 

- 

- 

57,764 

57,764 

2,879,709 

- 

- 

- 

- 

- 

- 

- 

- 

- 

302,488 

- 

- 

- 

- 

- 

- 

308,261 

(1,914,560)

(1,914,560) 

- 

57,764 

(1,914,560)

(1,856,796) 

- 

- 

- 

2,879,709 

302,488 

308,261 

Balance at 30 June 2020 

  31,599,781  

307,038  

5,115,887  

308,261  

(34,749,192) 

2,581,775 

The above statement of changes in equity should be read in conjunction with the accompanying notes 
29 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
Crowd Media Holdings Limited 
Statement of cash flows 
For the year ended 30 June 2020 

Cash flows from operating activities 
Receipts from customers (inclusive of GST) 
Payments to suppliers and employees (inclusive of GST) 
Interest received 
Other revenue 
Government grants (COVID-19) 
Interest and other finance costs paid 
Income taxes refunded 
Income taxes paid 

Consolidated 

  Note   

2020 
$ 

2019 
$ 

  17,155,085    26,868,408  
(29,500,532) 
20,948  
106,902  
-  
(430,427) 
491,349  
-  

(17,984,514) 
58,033   
-   
22,000   
(899,679) 
-   
(148,069) 

Net cash used in operating activities 

  38 

(1,797,144) 

(2,443,352) 

Cash flows from investing activities 
Payments for property, plant and equipment 
Payments for intangibles 
Proceeds from disposal of property, plant and equipment 
Proceeds from disposal of intangibles 
Proceeds from release of security deposits 

Net cash from/(used in) investing activities 

Cash flows from financing activities 
Proceeds from issue of shares 
Proceeds from borrowings - NTH Mobile Limited 
Proceeds from borrowings - BillFront 
Proceeds from borrowings - Obsidian 
Proceeds from issue of convertible notes - European Investment Consortium 
Repayment of borrowings - BillFront 
Repayment of borrowings - JGB 
Repayment of convertible notes - Obsidian 
Repayment of lease liabilities 

Net cash from financing activities 

Net increase/(decrease) in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash and cash equivalents 

  14 
  16 

  26 

(15,090) 
(255,919) 
3,878   
-   
-   

(14,352) 
(51,826) 
6,505  
137,904  
42,305  

(267,131) 

120,536  

1,555,250   
-   
-   
-   
2,821,000   
(497,198) 
-   
(563,071) 
(323,327) 

428,957  
418,397  
2,169,032  
404,420  
-  
-  
(3,287,542) 
-  
-  

2,992,654   

133,264  

928,379   
839,462   
146,112   

(2,189,552) 
2,559,776  
469,238  

Cash and cash equivalents at the end of the financial year 

9 

1,913,953   

839,462  

The above statement of cash flows should be read in conjunction with the accompanying notes 
30 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 1. General information 

The financial statements cover Crowd Media Holdings Limited as a consolidated entity consisting of Crowd Media Holdings 
Limited (referred to as 'Company', 'parent entity' or 'Crowd Media') and the entities it controlled at the end of, or during, the 
year (referred to as the 'Group' or 'Crowd'). The financial statements are presented in Australian dollars, which is Crowd 
Media Holdings Limited's functional and presentation currency. 

Crowd  Media  Holdings  Limited  is  a  listed  public  company  limited  by  shares,  incorporated  and  domiciled  in  Australia.  Its 
registered office and principal place of business are: 

Registered office 

Level 4 
44 Gwynne Street 
Cremorne VIC 3121 

 Principal place of business 

 Australia: 
 Level 4 
 44 Gwynne Street 
 Cremorne VIC 3121 

Europe (Netherlands): 
95B Piet Heinkade 
1019 GM Amsterdam 

A description of the nature of the Group's operations and its principal activities are included in the directors' report, which is 
not part of the financial statements. 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 28 August 2020. The 
directors have the power to amend and reissue the financial statements. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

New or amended Accounting Standards and Interpretations adopted 
The  Group  has  adopted  all  of  the  new,  revised  or  amending  Accounting  Standards  and  Interpretations  issued  by  the 
Australian Accounting Standards Board ('AASB') that are mandatory for the current reporting period. The adoption of these 
Accounting  Standards  and  Interpretations  did  not  have any  significant  impact  on  the  financial  performance  or  position  of 
the Group. 

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 

The following Accounting Standards and Interpretations are most relevant to the Group: 

AASB 2020-4 Amendment to Australian Accounting Standards - COVID-19-Related Rent Concessions 
The  Group  has  early  adopted  the  amendment  to  AASB  16  from  1  July  2019.  The  amendment  provides  a  practical 
expedient  for  lessees  to  account  for  COVID-19-related  rent  concessions  that:  result  in  lease  payments  that  are 
substantially  the  same  as,  or  less  than,  the  consideration  for  the  lease  immediately  prior  to  the  change;  where  any 
reduction  in  the  lease  payments  affects  only  payments  originally  due  on  or  before 30  June  2021;  and where there  is  no 
substantive change to other terms and conditions of the lease. The practical expedient allows an entity not to assess rent 
concessions  meeting  the  criteria  as  a  lease  modification.  As  a  result,  to  the  extent  that  lease  concessions  represent  a 
forgiveness or waiver of lease payments, such concessions are treated as variable lease payments recognised in profit or 
loss with a corresponding adjustment to the lease liability. To the extent that the lease concession in substance represents 
a delay  in lease repayments  such that lease consideration is  not changed, the lease liability  is  not extinguished. Interest 
continues  to  accrue  for  that  period.  The  Group  has  applied  the  practical  expedient  to  all  rent  concessions  that  meet  the 
abovementioned  criteria  and  as  the  Group  received  no  rent  concessions,  there  was  no  profit  or  loss  impact  from  the 
adoption of this amendment. 

31 

 
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

AASB 16 Leases 
The Group has adopted AASB 16 from 1 July 2019. The standard replaces AASB 117 'Leases' and for lessees eliminates 
the  classifications  of  operating  leases  and  finance  leases.  Except  for  short-term  leases  and  leases  of  low-value  assets, 
right-of-use  assets  and  corresponding  lease  liabilities  are  recognised  in  the  statement  of  financial  position.  Straight-line 
operating  lease  expense  recognition  is  replaced  with  a  depreciation  charge  for  the  right-of-use  assets  (included  in 
operating  costs)  and  an  interest  expense  on  the  recognised  lease  liabilities  (included  in  finance  costs).  In  the  earlier 
periods  of  the  lease,  the  expenses  associated  with  the  lease  under  AASB  16  will  be  higher  when  compared  to  lease 
expenses  under  AASB  117.  However,  EBITDA  (Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation)  results 
improve as the operating expense is now replaced by interest expense and depreciation in profit or loss. For classification 
within  the statement of cash flows, the  interest portion is  disclosed  in  operating  activities and the principal  portion  of the 
lease payments are separately disclosed in financing activities. For lessor accounting, the standard does not substantially 
change how a lessor accounts for leases. 

Impact of adoption 
AASB 16 was adopted using the modified retrospective approach and as such the comparatives have not been restated. 
The impact of adoption on opening retained profits as at 1 July 2019 was as follows: 

Operating lease commitments as at 1 July 2019 (AASB 117) 
Finance lease commitments as at 1 July 2019 (AASB 117) 
Transition assessment adjustment 
Operating lease commitments discount based on the weighted average incremental borrowing rate of 5.5% 
(AASB 16) 
Right-of-use assets (AASB 16) 

Lease liabilities - current (AASB 16) 
Lease liabilities - non-current (AASB 16) 

Tax effect on the above adjustments 

Reduction in opening retained profits as at 1 July 2019 

1 July 
2019 
$ 

749,143 
- 
2,016,077 

(442,956)
2,322,264 

(359,887)
(1,962,377)
(2,322,264)

- 

- 

Practical expedients applied 
In adopting AASB 16, the Group has used the following practical expedients permitted by the standard: 
● 
 applied a single discount rate to a portfolio of leases with reasonably similar characteristics; 
● 
 accounted for operating leases with a remaining lease term of less than 12 months as at 1 July 2019 as short-term 
leases; 
 excluded initial direct costs for the measurement of the right-of-use asset at the date of initial application; and 
 used hindsight in determining the lease term where the contract contains options to extend or terminate the lease. 

● 
● 

Going concern 
The  financial  statements  have  been  prepared  on  the  going  concern  basis,  which  contemplates  continuity  of  normal 
business activities and the realisation of assets and discharge of liabilities in the normal course of business. 

As  disclosed  in  the  financial  statements,  for  the  financial  year  ended  30  June  2020,  the  Group  incurred  a  loss  of 
$1,914,560, had net operating cash outflows of $1,797,144 and had net current liabilities of $300,448. Furthermore, at 30 
June  2020  the  Group  has  current  borrowings  of  $2,905,275,  comprised  of  the  loan  payable  to  BillFront  of  $1,671,834, 
maturing on 12 April 2021, and convertible notes payable (Tranche 1) of $1,233,441, maturing on 29 April 2021. 

These factors indicate a material uncertainty which may cast significant doubt as to whether the Group will continue as a 
going concern and therefore whether it will realise its assets and extinguish its liabilities in the normal course of business 
and at the amounts stated in the financial report. 

32 

 
 
 
 
 
 
   
 
 
   
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

In  the  directors'  opinion,  there  are  reasonable  grounds  to  believe  that  the  Group  will  be  able  to  continue  as  a  going 
concern, after consideration of the following factors: 
● 

 The  Group  expects  to  generate  positive  operating  cashflow  and  utilise  growth  opportunities  in  the  Crowd  Direct 
division in the next year to improve profitability; and 
 The  Group’s  proven  record  of  being  able  to  raise  funds  to  support  its  business  plan,  which  includes  receiving 
$2,821,000  of funding through the  European Investment Consortium convertible notes (refer to notes 20 and 23) in 
the first half of the year and receiving a further $1,555,250 through a placement of 62,210,000 shares at $0.025 (refer 
to note 26) in the second half of the year. 

● 

Accordingly, the Directors believe that the Group will be able to continue as a going concern and that it is appropriate to 
adopt the going concern basis in the preparation of the financial report. 

The  financial  report  does  not  include  any  adjustments  relating  to  the  amounts  or  classification  of  recorded  assets  or 
liabilities that might be necessary if the Group does not continue as a going concern. 

Basis of preparation 
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards and 
Interpretations  issued  by  the  Australian  Accounting  Standards  Board  ('AASB')  and  the  Corporations  Act  2001,  as 
appropriate  for  for-profit  oriented  entities.  These  financial  statements  also  comply  with  International  Financial  Reporting 
Standards as issued by the International Accounting Standards Board ('IASB'). 

Historical cost convention 
The financial statements have been prepared under the historical cost convention. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the Group's accounting policies. The areas involving a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

Parent entity information 
In  accordance  with  the  Corporations  Act  2001,  these  financial  statements  present  the  results  of  the  Group  only. 
Supplementary information about the parent entity is disclosed in note 36. 

Principles of consolidation 
The  consolidated  financial  statements  incorporate  the  assets  and  liabilities  of  all  subsidiaries  of  Crowd  Media  Holdings 
Limited as at 30 June 2020 and the results of all subsidiaries for the year then ended. 

Subsidiaries  are  all  those  entities  over  which  the  Group  has  control.  The  Group  controls  an  entity  when  the  Group  is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group. They are de-consolidated from the date that control ceases. 

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  Group  are  eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted 
by the Group. 

The acquisition of subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the  consideration 
transferred  and  the  book  value  of  the  share  of  the  non-controlling  interest  acquired  is  recognised  directly  in  equity 
attributable to the parent. 

Where  the  Group  loses  control  over  a  subsidiary,  it  derecognises  the  assets  including  goodwill,  liabilities  and  non-
controlling interest in the subsidiary together with any cumulative translation differences recognised in equity. The Group 
recognises the fair value of the consideration received and the fair value of any investment retained together with any gain 
or loss in profit or loss. 

33 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Operating segments 
Operating  segments  are  presented  using  the  'management  approach',  where  the  information  presented  is  on  the  same 
basis as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the 
allocation of resources to operating segments and assessing their performance. 

Foreign currency translation 
The  financial  statements  are  presented  in  Australian  dollars,  which  is  Crowd  Media  Holdings  Limited's  functional  and 
presentation currency. 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of the 
transactions.  Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  such  transactions  and  from  the 
translation  at  financial  year-end  exchange  rates  of  monetary  assets  and  liabilities  denominated  in  foreign  currencies  are 
recognised in profit or loss. 

Foreign operations 
The  assets  and  liabilities  of  foreign  operations  are  translated  into  Australian  dollars  using  the  exchange  rates  at  the 
reporting date. The revenues and expenses of foreign operations are translated into Australian dollars using the average 
exchange rates, which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange 
differences are recognised in other comprehensive income through the foreign currency reserve in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 

Revenue recognition 
The Group recognises revenue as follows: 

Revenue from contracts with customers 
Revenue  is  recognised  at  an  amount  that  reflects  the  consideration  to  which  the  Group  is  expected  to  be  entitled  in 
exchange  for  transferring  goods  or  services  to  a  customer.  For  each  contract  with  a  customer,  the  Group:  identifies  the 
contract  with  a  customer;  identifies  the  performance  obligations  in  the  contract;  determines  the  transaction  price  which 
takes into account estimates of variable consideration and the time value of money; allocates the transaction price to the 
separate performance obligations on the basis of the relative stand-alone selling price of each distinct good or service to be 
delivered;  and  recognises  revenue  when  or  as  each  performance  obligation  is  satisfied  in  a  manner  that  depicts  the 
transfer to the customer of the goods or services promised. 

Variable consideration within the transaction price, if any, reflects concessions provided to the customer such as discounts, 
rebates and refunds, any potential bonuses receivable from the customer and any other contingent events. Such estimates 
are  determined  using  either  the  'expected  value'  or  'most  likely  amount'  method.  The  measurement  of  variable 
consideration is subject to  a constraining principle whereby revenue will only be recognised to the extent that it  is highly 
probable  that  a  significant  reversal  in  the  amount  of  cumulative  revenue  recognised  will  not  occur.  The  measurement 
constraint  continues  until  the  uncertainty  associated  with  the  variable  consideration  is  subsequently  resolved.  Amounts 
received that are subject to the constraining principle are recognised as a refund liability. 

Rendering of services 
Revenue from a contract to provide services is recognised over time as the services are rendered based on either a fixed 
price or an hourly rate. 

Government grants 
Government grants relating to costs are deferred and recognised in profit or loss over the period necessary to match them 
with the costs that they are intended to compensate. 

Interest 
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating the 
amortised cost of a financial asset and allocating the interest income over the relevant period using the effective interest 
rate, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset 
to the net carrying amount of the financial asset. 

34 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Income tax 
The  income  tax  expense  or  benefit  for  the  period  is  the  tax  payable  on  that  period's  taxable  income  based  on  the 
applicable income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to 
temporary differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when 
the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  that  are  enacted  or  substantively  enacted, 
except for: 
● 

 When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting 
nor taxable profits; or 
 When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and 
the  timing  of  the  reversal  can  be  controlled  and  it  is  probable  that  the  temporary  difference  will  not  reverse  in  the 
foreseeable future. 

● 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 

The carrying  amount  of recognised and unrecognised deferred tax assets are reviewed at each reporting  date. Deferred 
tax assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for 
the carrying amount to be  recovered.  Previously unrecognised deferred tax assets are recognised to the  extent that it is 
probable that there are future taxable profits available to recover the asset. 

Deferred  tax  assets  and  liabilities  are  offset  only  where  there  is  a  legally  enforceable  right  to  offset  current  tax  assets 
against  current  tax  liabilities  and  deferred  tax  assets  against  deferred  tax  liabilities;  and  they  relate  to  the  same  taxable 
authority on either the same taxable entity or different taxable entities which intend to settle simultaneously. 

Current and non-current classification 
Assets and liabilities are presented in the statement of financial position based on current and non-current classification. 

An  asset  is  classified  as  current  when:  it  is  either  expected  to  be  realised  or  intended  to  be  sold  or  consumed  in  the 
Group's normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months 
after the reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle 
a liability for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is classified as current when: it is either expected to be settled in the Group's normal operating cycle; it is held 
primarily  for  the  purpose  of  trading;  it  is  due  to  be  settled  within  12  months  after  the  reporting  period;  or  there  is  no 
unconditional right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities 
are classified as non-current.  

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 

Trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the  effective 
interest method, less any allowance for expected credit losses. Trade receivables are generally due for settlement within 
30 days. 

The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss 
allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue. 

35 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

Contract assets 
Contract assets are recognised when the Group has transferred goods or services to the customer but where the Group is 
yet  to  establish  an  unconditional  right  to  consideration.  Contract  assets  are  treated  as  financial  assets  for  impairment 
purposes. The financial statements include the recognition of accrued revenue which is used to refer to a class of contract 
assets. 

Inventories 
Finished  goods  are  stated  at  the  lower  of  cost  and  net  realisable  value  on  a  'first  in  first  out'  basis.  Cost  comprises  of 
purchase and delivery costs, net of rebates and discounts received or receivable. 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs of completion 
and the estimated costs necessary to make the sale. 

Derivative financial instruments 
Derivatives  are  initially  recognised  at  fair  value  on  the  date  a  derivative  contract  is  entered  into  and  are  subsequently 
remeasured  to  their  fair  value  at  each  reporting  date.  The  accounting  for  subsequent  changes  in  fair  value  depends  on 
whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged. 

Derivatives are classified as current or non-current depending on the expected period of realisation. 

Investments and other financial assets 
Investments  and  other  financial  assets  are  initially  measured  at  fair  value.  Transaction  costs  are  included  as  part  of  the 
initial measurement, except for financial assets at fair value through profit or loss. Such assets are subsequently measured 
at  either  amortised  cost  or  fair  value  depending  on  their  classification.  Classification  is  determined  based  on  both  the 
business  model  within  which  such  assets  are  held  and  the  contractual  cash  flow  characteristics  of  the  financial  asset 
unless, an accounting mismatch is being avoided. 

Financial assets  are  derecognised  when the rights to receive cash  flows have expired or  have  been  transferred and the 
Group  has  transferred  substantially  all  the  risks  and  rewards  of  ownership.  When  there  is  no  reasonable  expectation  of 
recovering part or all of a financial asset, it's carrying value is written off. 

Impairment of financial assets 
The Group recognises an allowance for expected credit losses on financial assets which are either measured at amortised 
cost or fair value through other comprehensive income. The measurement of the loss allowance depends upon the Group's 
assessment  at  the  end  of  each  reporting  period  as  to  whether  the  financial  instrument's  credit  risk  has  increased 
significantly since initial recognition, based on reasonable and supportable information that is available, without undue cost 
or effort to obtain. 

Where  there  has  not  been  a  significant  increase  in  exposure  to  credit  risk  since  initial  recognition,  a  12-month  expected 
credit loss allowance is estimated. This represents a portion of the asset's lifetime expected credit losses that is attributable 
to a default event that is possible within the next 12 months. Where a financial asset has become credit impaired or where 
it  is  determined  that  credit  risk  has  increased  significantly,  the  loss  allowance  is  based  on  the  asset's  lifetime  expected 
credit losses. The amount of expected credit loss recognised is measured on the basis of the probability weighted present 
value of anticipated cash shortfalls over the life of the instrument discounted at the original effective interest rate. 

For financial assets measured at fair value through other comprehensive income, the loss allowance is recognised within 
other comprehensive income. In all other cases, the loss allowance is recognised in profit or loss. 

Property, plant and equipment 
Plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost  includes 
expenditure that is directly attributable to the acquisition of the items. 

Depreciation is calculated  on  a straight-line basis to  write off the  net cost  of each item of property,  plant  and equipment 
(excluding land) over their expected useful lives as follows: 

Plant and equipment 

 1.5 - 5 years 

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Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

The  residual  values,  useful  lives  and  depreciation  methods  are  reviewed,  and  adjusted  if  appropriate,  at  each  reporting 
date. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
Group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Leases (to 30 June 2019) 
The determination  of whether an arrangement is  or contains a lease  is based  on the substance of the  arrangement and 
requires an assessment of whether the fulfilment of the arrangement is dependent on the use of a specific asset or assets 
and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the 
risks  and  benefits  incidental  to  the  ownership  of  leased  assets,  and  operating  leases,  under  which  the  lessor  effectively 
retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if lower, 
the  present  value  of  minimum  lease  payments.  Lease  payments  are  allocated  between  the  principal  component  of  the 
lease liability and the finance costs, so as to achieve a constant rate of interest on the remaining balance of the liability. 

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the asset's 
useful life and the lease term if there is no reasonable certainty that the Group will obtain ownership at the end of the lease 
term. 

Operating lease payments, net of any incentives received from the  lessor, are charged to profit or loss on  a straight-line 
basis over the term of the lease. 

Right-of-use assets (from 1 July 2019) 
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which 
comprises the  initial amount of the lease liability, adjusted for, as  applicable,  any lease payments made  at or  before the 
commencement date net of any lease incentives received, any initial direct costs incurred, and, except where included in 
the  cost  of  inventories,  an  estimate  of  costs  expected  to  be  incurred  for  dismantling  and  removing  the  underlying  asset, 
and restoring the site or asset. 

Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated useful 
life of the asset, whichever is the shorter. Where the Group expects to obtain ownership of the leased asset at the end of 
the lease term, the depreciation is over its estimated useful life. Right-of use assets are subject to impairment or adjusted 
for any remeasurement of lease liabilities. 

The  Group  has  elected  not  to  recognise  a  right-of-use  asset  and  corresponding  lease  liability  for  short-term  leases  with 
terms of 12 months or less and leases of low-value assets. Lease payments on these assets are expensed to profit or loss 
as incurred. 

Intangible assets 
Intangible assets acquired as part of a business combination, other than goodwill, are initially measured at their fair value 
at the date of the acquisition. Intangible assets acquired separately are initially recognised at cost. Indefinite life intangible 
assets  are  not  amortised  and  are  subsequently  measured  at  cost  less  any  impairment.  Finite  life  intangible  assets  are 
subsequently  measured  at  cost  less  amortisation  and  any  impairment.  The  gains  or  losses  recognised  in  profit  or  loss 
arising from the derecognition of intangible assets are measured as the difference between net disposal proceeds and the 
carrying amount of the intangible asset. The method and useful lives of finite life intangible assets are reviewed annually. 
Changes in the expected pattern of consumption or useful life are accounted for prospectively by changing the amortisation 
method or period. 

Goodwill 
Goodwill  arises  on  the  acquisition  of  a  business.  Goodwill  is  not  amortised.  Instead,  goodwill  is  tested  annually  for 
impairment, or more frequently if events or changes in circumstances indicate that it might be impaired, and is carried at 
cost  less  accumulated  impairment  losses.  Impairment  losses  on  goodwill  are  taken  to  profit  or  loss  and  are  not 
subsequently reversed. 

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Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Intellectual property 
Significant costs associated with intellectual property are deferred and amortised on a straight-line basis over the period of 
their expected benefit, being their finite life of 5 years. 

Distribution network 
Significant  investments  in  relation  to  distribution  networks  and  messaging  systems  are  capitalised  as  an  asset  and 
amortised on a straight-line basis over the period of their expected benefit, being their finite useful life of 4.7 years. 

Software 
Significant  costs  associated  with  software  are  deferred  and  amortised  on  a  straight-line  basis  over  the  period  of  their 
expected benefit, being their finite life of 5 - 6 years. 

Databases 
Costs in relation  to  databases are capitalised  as an  asset and amortised  on  a  straight-line  basis  over the period  of  their 
expected benefit, being their finite life of 5 - 6 years. 

Impairment of non-financial assets 
Goodwill  and  other  intangible  assets  that  have  an  indefinite  useful  life  are  not  subject  to  amortisation  and  are  tested 
annually  for  impairment,  or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  they  might  be  impaired. 
Other  non-financial  assets  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the 
carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying 
amount exceeds its recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or 
cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to 
form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the Group prior to the end of the financial year and 
which  are  unpaid.  Due  to  their  short-term  nature  they  are  measured  at  amortised  cost  and  are  not  discounted.  The 
amounts are unsecured and are usually paid within 30 days of recognition. 

Contract liabilities 
Contract liabilities represent the Group's obligation to transfer goods or services to a customer and are recognised when a 
customer pays consideration, or when the Group recognises a receivable to reflect its unconditional right to consideration 
(whichever is earlier) before the Group has transferred the goods or services to the customer. These financial statements 
include the recognition of deferred revenue which is a term used to refer to a class of contract liabilities. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They 
are subsequently measured at amortised cost using the effective interest method. 

The component of the convertible notes that exhibit characteristics of a liability is recognised as a liability in the statement 
of financial position, net of transaction costs. 

On  the  issue  of  the  convertible  notes  the  fair  value  of  the  liability  component  is  determined  using  a  market  rate  for  an 
equivalent  non-convertible  bond  and  this  amount  is  carried  as  a  non-current  liability  using  the  amortised  cost  basis  until 
extinguished  on  conversion  or  redemption.  The  increase  in  the  liability  due  to  the  passage  of  time  is  recognised  as  a 
finance  cost.  The  remainder  of  the  proceeds  are  allocated  to  the  conversion  option  that  is  recognised  and  included  in 
shareholders equity as a convertible note reserve, net of transaction costs. The carrying amount of the conversion option is 
not remeasured in the subsequent years. The corresponding interest on convertible notes is expensed to profit or loss. 

38 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Lease liabilities (from 1 July 2019) 
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present 
value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease 
or,  if  that  rate  cannot  be  readily  determined,  the  Group's  incremental  borrowing  rate.  Lease  payments  comprise  of  fixed 
payments  less  any  lease  incentives  receivable,  variable  lease  payments  that  depend  on  an  index  or  a  rate,  amounts 
expected to be paid under residual value guarantees, exercise price of a purchase option when the exercise of the option 
is reasonably certain to occur, and any anticipated termination penalties. The variable lease payments that do not depend 
on an index or a rate are expensed in the period in which they are incurred. 

The  variable  lease  payments  that  do  not  depend  on  an  index  or  a  rate  are  expensed  in  the  period  in  which  they  are 
incurred.  Variable  lease  payments  include  rent  concessions  in  the  form  of  rent  forgiveness  or  a  waiver  as  a  direct 
consequence of the Covid-19 pandemic and which relate to payments originally due on or before 30 June 2021. 

Lease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured 
if  there  is  a  change  in  the  following:  future  lease  payments  arising  from  a  change  in  an  index  or  a  rate  used;  residual 
guarantee; lease term; certainty of a purchase option and termination penalties. When a lease liability is remeasured, an 
adjustment  is  made  to  the  corresponding  right-of  use  asset,  or  to  profit  or  loss  if  the  carrying  amount  of  the  right-of-use 
asset is fully written down. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Provisions 
Provisions are recognised when the Group has a present (legal or constructive) obligation as a result of a past event, it is 
probable  the  Group  will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made  of  the  amount  of  the 
obligation. The amount recognised  as a  provision  is the best estimate of the consideration required to settle the  present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value 
of  money  is  material,  provisions  are  discounted  using  a  current  pre-tax  rate  specific  to  the  liability.  The  increase  in  the 
provision resulting from the passage of time is recognised as a finance cost. 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries and other employee benefits expected to be settled within 12 months of the reporting date 
are measured at the amounts expected to be paid when the liabilities are settled. 

Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date are measured as the present value of 
expected future payments to be made in respect of services provided by employees up to the reporting date. Consideration 
is given to expected future wage and salary levels, experience of employee departures and periods of service. Expected 
future  payments  are  discounted  using  market  yields  at  the  reporting  date  on  high-quality  corporate  bonds  with  terms  to 
maturity and currency that match, as closely as possible, the estimated future cash outflows. 

Defined contribution superannuation expense 
Contributions to defined contribution superannuation plans are expensed in the period in which they are incurred. 

Share-based payments 
Equity-settled and cash-settled share-based compensation benefits are provided to employees. 

Equity-settled  transactions  are  awards  of  shares,  performance  rights  or  options  over  shares,  that  are  provided  to 
employees  in  exchange  for  the  rendering  of  services.  Cash-settled  transactions  are  awards  of  cash  for  the  exchange  of 
services, where the amount of cash is determined by reference to the share price. 

39 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

The  cost  of  equity-settled  transactions  are  measured  at  fair  value  on  grant  date.  Fair  value  is  independently  determined 
using either the Binomial or Black-Scholes option pricing model that takes into account the exercise price, the term of the 
option,  the  impact  of  dilution,  the  share  price  at  grant  date  and  expected  price  volatility  of  the  underlying  share,  the 
expected dividend yield and the risk free interest rate for the term of the option, together with non-vesting conditions that do 
not determine whether the Group receives the services that entitle the employees to receive payment. No account is taken 
of any other vesting conditions. 

The  cost  of  equity-settled  transactions  are  recognised  as  an  expense  with  a  corresponding  increase  in  equity  over  the 
vesting  period. The cumulative charge to profit or loss is calculated based on the grant date fair value of  the award, the 
best  estimate  of  the  number  of  awards  that  are  likely  to  vest  and  the  expired  portion  of  the  vesting  period.  The  amount 
recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less amounts already 
recognised in previous periods. 

The cost of cash-settled transactions is initially, and at each reporting date until vested, determined by applying either the 
Binomial or Black-Scholes option pricing model, taking into consideration the terms and conditions on which the award was 
granted. The cumulative charge to profit or loss until settlement of the liability is calculated as follows: 
● 

 during the vesting period, the liability at each reporting date is the fair value of the award at that date multiplied by the
expired portion of the vesting period. 
 from the end of the vesting period until settlement of the award, the liability is the full fair value of the liability at the 
reporting date. 

● 

All changes in the liability are recognised in profit or loss. The ultimate cost of cash-settled transactions is the cash paid to 
settle the liability. 

Market  conditions  are  taken  into  consideration  in  determining  fair  value.  Therefore,  any  awards  subject  to  market 
conditions  are  considered  to  vest  irrespective  of  whether  or  not  that  market  condition  has  been  met,  provided  all  other 
conditions are satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. 
An  additional  expense  is  recognised,  over  the  remaining  vesting  period,  for  any  modification  that  increases  the  total  fair 
value of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the Group or employee, the failure to satisfy the condition is treated as a 
cancellation.  If  the  condition  is  not  within  the  control  of  the  Group  or  employee  and  is  not  satisfied  during  the  vesting 
period, any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited. 

If equity-settled awards are cancelled, they are treated as they had vested on the date of cancellation, and any remaining 
expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and 
new award is treated as if they were a modification. 

Fair value measurement 
When an asset or liability,  financial or non-financial,  is measured at fair value for recognition or disclosure  purposes, the 
fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between  market  participants  at  the  measurement  date;  and  assumes  that  the  transaction  will  take  place  either:  in  the 
principal market; or in the absence of a principal market, in the most advantageous market. 

Fair  value  is  measured  using  the  assumptions  that  market  participants  would  use  when  pricing  the  asset  or  liability, 
assuming they  act  in their  economic  best  interests. For non-financial assets,  the fair value measurement is based  on  its 
highest  and  best  use.  Valuation  techniques  that  are  appropriate  in  the  circumstances  and  for  which  sufficient  data  are 
available  to  measure  fair  value,  are  used,  maximising  the  use  of  relevant  observable  inputs  and  minimising  the  use  of 
unobservable inputs. 

Assets  and  liabilities  measured  at  fair  value  are  classified  into  three  levels,  using  a  fair  value  hierarchy  that  reflects  the 
significance  of  the  inputs  used  in  making  the  measurements.  Classifications  are  reviewed  at  each  reporting  date  and 
transfers between levels are determined based on a reassessment of the lowest level of input that is significant to the fair 
value measurement. 

40 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either 
not available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge 
and  reputation.  Where  there  is  a  significant  change  in  fair  value  of  an  asset  or  liability  from  one  period  to  another,  an 
analysis is undertaken, which includes a verification of the major inputs applied in the latest valuation and a comparison, 
where applicable, with external sources of data. 

Issued capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, 
from the proceeds. 

Earnings per share 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the  owners of Crowd  Media Holdings Limited, 
excluding  any  costs  of  servicing  equity  other  than  ordinary  shares,  by  the  weighted  average  number  of  ordinary  shares 
outstanding during the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the 
weighted  average  number  of  shares  assumed  to  have  been  issued  for  no  consideration  in  relation  to  dilutive  potential 
ordinary shares. 

Goods and Services Tax ('GST') and other similar taxes 
Revenues,  expenses  and  assets  are  recognised  net  of  the  amount  of  associated  GST,  unless  the  GST  incurred  is  not 
recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as part 
of the expense. 

Receivables  and  payables  are  stated  inclusive  of  the  amount  of  GST  receivable  or  payable.  The  net  amount  of  GST 
recoverable  from,  or  payable  to,  the  tax  authority  is  included  in  other  receivables  or  other  payables  in  the  statement  of 
financial position. 

Cash  flows  are  presented  on  a  gross  basis.  The  GST  components  of  cash  flows  arising  from  investing  or  financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

Commitments and contingencies are disclosed net of the amount of GST recoverable from, or payable to, the tax authority. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
Australian  Accounting  Standards  and  Interpretations  that  have  recently  been  issued  or  amended  but  are  not  yet 
mandatory, have not been early adopted by the Group for the annual reporting period ended 30 June 2020. The Group's 
assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant to the Group, 
are set out below. 

New Conceptual Framework for Financial Reporting 
The  revised  Conceptual  Framework  is  applicable  to  annual  reporting  periods  beginning  on  or  after  1  January  2020  and 
early  adoption  is  permitted.  The  Conceptual  Framework  contains  new  definition  and  recognition  criteria  as  well  as  new 
guidance  on  measurement  that  affects  several  Accounting  Standards.  Where  the  consolidated  entity  has  relied  on  the 
existing framework in determining its accounting policies for transactions, events or conditions that are not otherwise dealt 
with  under  the  Australian  Accounting  Standards,  the  consolidated  entity  may  need  to  review  such  policies  under  the 
revised framework. At this time, the application of the Conceptual Framework is not expected to have a material impact on 
the consolidated entity's financial statements. 

41 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation  to  assets,  liabilities,  contingent  liabilities,  revenue  and  expenses.  Management  bases  its  judgements,  estimates 
and  assumptions  on  historical  experience  and  on  other  various  factors,  including  expectations  of  future  events, 
management believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will 
seldom equal the related actual results. The judgements, estimates and assumptions that have a significant risk of causing 
a  material  adjustment  to  the  carrying  amounts  of  assets  and  liabilities  (refer  to  the  respective  notes)  within  the  next 
financial year are discussed below. 

Coronavirus (COVID-19) pandemic 
Judgement  has  been  exercised  in  considering  the  impacts  that  the  Coronavirus  (COVID-19)  pandemic  has  had,  or  may 
have,  on  the  Group  based  on  known  information.  This  consideration  extends  to  the  nature  of  the  products  and  services 
offered, customers, supply chain, staffing and geographic regions in which the Group operates. Other than as addressed in 
specific  notes,  there  does  not  currently  appear  to  be  either  any  significant  impact  upon  the  financial  statements  or  any 
significant uncertainties with respect to events or conditions which may impact the Group unfavourably as at the reporting 
date or subsequently as a result of the Coronavirus (COVID-19) pandemic. 

Share-based payment transactions 
The  Group  measures  the  cost  of  equity-settled  transactions  with  employees  by  reference  to  the  fair  value  of  the  equity 
instruments  at  the  date  at  which  they  are  granted.  The  fair  value  is  determined  by  using  either  the  Binomial  or  Black-
Scholes  model  taking  into  account  the  terms  and  conditions  upon  which  the  instruments  were  granted.  The  accounting 
estimates and assumptions relating to equity-settled share-based payments would have no impact on the carrying amounts 
of assets and liabilities within the next annual reporting period but may impact profit or loss and equity. Refer to note 40 for 
details of inputs utilised in calculating the fair value of the equity instrument. 

Allowance for expected credit losses 
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based on the 
lifetime  expected  credit  loss,  grouped  based  on  days  overdue,  and  makes  assumptions  to  allocate  an  overall  expected 
credit loss rate for each group. These assumptions include recent sales experience, historical collection rates, the impact 
of  the  Coronavirus  (COVID-19)  pandemic  and  forward-looking  information  that  is  available.  The  allowance  for  expected 
credit  losses,  as  disclosed  in  note  10,  is  calculated  based  on  the  information  available  at  the  time  of  preparation.  The 
actual credit losses in future years may be higher or lower. 

Estimation of useful lives of assets 
The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and  equipment  and  finite  life  intangible  assets.  The  useful  lives  could  change  significantly  as  a  result  of  technical 
innovations  or  some  other  event.  The  depreciation  and  amortisation  charge  will  increase  where  the  useful  lives  are  less 
than previously estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be 
written off or written down. 

Goodwill and other indefinite life intangible assets 
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
and other indefinite life intangible assets have suffered any impairment, in accordance with the accounting policy stated in 
note  2.  The  recoverable  amounts  of  cash-generating  units  have  been  determined  based  on  value-in-use  calculations. 
These calculations require the use of assumptions, including estimated pre-tax discount rates based on the current cost of 
capital and growth rates of the estimated future cash flows. 

Impairment of non-financial assets other than goodwill and other indefinite life intangible assets 
The  Group  assesses  impairment  of  non-financial  assets  other  than  goodwill  and  other  indefinite  life  intangible  assets  at 
each reporting date by evaluating conditions specific to the Group and to the particular asset that may lead to impairment. 
If  an  impairment  trigger  exists,  the  recoverable  amount  of  the  asset  is  determined.  This  involves  fair  value  less  costs  of 
disposal or value-in-use calculations, which incorporate a number of key estimates and assumptions. 

42 

 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Income tax 
The  Group  is  subject  to  income  taxes  in  the  jurisdictions  in  which  it  operates.  Significant  judgement  is  required  in 
determining  the  provision  for  income  tax.  There  are  many  transactions  and  calculations  undertaken  during  the  ordinary 
course of business for which the ultimate tax determination is uncertain. The Group recognises liabilities for anticipated tax 
audit issues based on the Group's current understanding of the tax law. Where the final tax outcome of these matters is 
different  from  the  carrying  amounts,  such  differences  will  impact  the  current  and  deferred  tax  provisions  in  the  period  in 
which such determination is made. 

Recovery of deferred tax assets 
Deferred  tax  assets  are  recognised  for  deductible  temporary  differences  only  if  the  Group  considers  it  is  probable  that 
future taxable amounts will be available to utilise those temporary differences and losses. 

Lease term 
The lease term is a significant component in the measurement of both the right-of-use asset and lease liability. Judgement 
is  exercised  in  determining  whether  there  is  reasonable  certainty  that  an  option  to  extend  the  lease  or  purchase  the 
underlying asset will be exercised, or an option to terminate the lease will not be exercised, when ascertaining the periods 
to  be  included  in  the  lease  term.  In  determining  the  lease  term,  all  facts  and  circumstances  that  create  an  economical 
incentive  to  exercise  an  extension  option,  or  not  to  exercise  a  termination  option,  are  considered  at  the  lease 
commencement date. Factors considered may include the importance of the asset to the Group's operations; comparison 
of  terms  and  conditions  to  prevailing  market  rates;  incurrence  of  significant  penalties;  existence  of  significant  leasehold 
improvements; and the costs and disruption to replace the asset. The Group reassesses whether it is reasonably certain to 
exercise  an  extension  option,  or  not  exercise  a  termination  option,  if  there  is  a  significant  event  or  significant  change  in 
circumstances. 

Incremental borrowing rate 
Where  the  interest  rate  implicit  in  a  lease  cannot  be  readily  determined,  an  incremental  borrowing  rate  is  estimated  to 
discount future lease payments to measure the present value of the lease liability at the lease commencement date. Such 
a rate is based on what the Group estimates it would have to pay a third party to borrow the funds necessary to obtain an 
asset of a similar value to the right-of-use asset, with similar terms, security and economic environment. 

Note 4. Operating segments 

Identification of reportable operating segments 
The  Group  is  organised  into  three  operating  segments:  Mobile  Content  -  Q  &  A  (‘Q&A’),  Mobile  Content  -  Subscription 
(‘Subscription’) and Crowd Direct. The Company operates mobile content businesses globally but predominantly in Europe, 
Latin America and Australasia. These operating segments are based on the internal reports that are reviewed and used by 
the  Board  of  Directors  (who  are  identified  as  the  Chief  Operating  Decision  Makers  ('CODM'))  in  assessing  performance 
and in determining the allocation of resources. There is no aggregation of operating segments. 

Due to the Company’s transition during the current financial year from being an agency to being sellers of brands through 
strategic alliances, the Crowd Direct segment was created for the direct-to-consumer business. The activities in the prior 
Crowd Media unit, which are not material to the group in the current financial year, are no longer a focus of the CODM, but 
have been included here for comparative purposes. 

The Q&A operating segment recognises all corporate costs including public company costs, acquisition costs, share based 
payments expense and restructure costs. 

For  operating  segment  performance,  the  CODM  reviews  EBITDA  (earnings  before  interest,  tax,  depreciation  and 
amortisation). The accounting policies adopted for internal reporting to the CODM are consistent with those adopted in the 
financial statements. 

The information reported to the CODM is on at least a monthly basis. 

43 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 4. Operating segments (continued) 

Types of products and services 
The principal products and services of each of these operating segments are as follows: 

Mobile Content - Q & A 

 Crowd  Mobile  proprietary  Q&A  micro  job  platform  technology  that  facilitates  Q&A 
entertainment products via various Direct Carrier Billing, SMS and App product offerings. 

Mobile Content - Subscription  Crowd  Mobile  subscription  based,  broad  content  offering  of  products  such  as  mobile 
security, games and video portals via an m-payments network. 

Crowd Direct 

Crowd Media 

 Crowd Direct (direct-to-consumer) works with brands and digital influencers to sell products 
and/or services that it owns, or part-owns, or is strategically aligned with. 

 Crowd Media operates as an agency, working with brands and digital influencers to provide 
social  media marketing,  digital  influencer advertising  and  third party affiliate services. This 
division is  not material  in  the current year and  is no  longer  a focus of the CODM, but  has 
been reported here for comparative purposes. 

Intersegment receivables, payables and loans 
Intersegment loans are initially recognised at the consideration received. Intersegment loans receivable and loans payable 
that earn or incur non-market interest are not adjusted to fair value based on market interest rates. Intersegment loans are 
eliminated on consolidation. 

Operating segment information 

Consolidated - 2020 

Revenue 
Sales to external customers 
Interest income 
Total revenue 

EBITDA 
Depreciation and amortisation 
Allowance for expected credit losses 
Interest income 
Finance costs 
Other non-cash expenses 
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

Assets 
Segment assets 
Total assets 

Liabilities 
Segment liabilities 
Total liabilities 

Q&A* 
$ 

  Subscription   
$ 

Crowd 
Direct 
$ 

Crowd 
Media 
$ 

Total 
$ 

8,860,666  
327  
8,860,993  

7,032,328  
-  
7,032,328  

(2,502,575) 
(177,896) 
-  
327  
1,760,834  
(303,902) 
(1,223,212) 

2,204,497  
(417,310) 
3,197  
-  
(2,660,471) 
-  
(870,087) 

347,923  
-  
347,923  

(209,515)  
-  
-  
-  
-  
-  
(209,515)  

6,201,054  

5,358,356  

554,641  

5,493,039  

3,649,978  

389,259  

239,766   16,480,683 
327 
239,766   16,481,010 

-  

(263,102) 
(2,950) 
-  
-  
(42) 
-  
(266,094) 

(770,695)
(598,156)
3,197 
327 
(899,679)
(303,902)
(2,568,908)
654,348 
(1,914,560)

-   12,114,051 
   12,114,051 

-  

9,532,276 
9,532,276 

* 

 Q&A segment includes Group Corporate costs. 

44 

 
 
 
 
 
 
   
 
 
   
  
 
 
   
 
   
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
  
  
  
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 4. Operating segments (continued) 

Consolidated - 2019 

Revenue 
Sales to external customers 
Interest income 
Total revenue 

EBITDA 
Depreciation and amortisation 
Allowance for expected credit losses 
Interest income 
Finance costs 
Other non-cash expenses 
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

Assets 
Segment assets 
Total assets 

Liabilities 
Segment liabilities 
Total liabilities 

* 

 Q&A segment includes Group Corporate costs. 

Geographical information 

Australasia 
Europe 
Latin America 
Other 

Q&A* 
$ 

  Subscription   
$ 

Crowd 
Media 
$ 

Total 
$ 

  15,923,286  
1,991  
  15,925,277  

6,361,291  
-  
6,361,291  

1,634,199   23,918,776 
1,991 
1,634,199   23,920,767 

-  

(3,299,165) 
(71,176) 
(978,258) 
1,991  
1,799,374  
106,903  
(2,440,331) 

427,500  
(129,612)  
(147,338)  
-  
(2,376,698)  
-  
(2,226,148)  

(1,664,132) 
(8,340) 
(32,889) 
-  
(5,570) 
-  
(1,710,931) 

5,320,341  

3,385,513  

253,339  

5,605,533  

1,994,227  

411,320  

(4,535,797)
(209,128)
(1,158,485)
1,991 
(582,894)
106,903 
(6,377,410)
1,581,426 
(4,795,984)

8,959,193 
8,959,193 

8,011,080 
8,011,080 

Revenue 

2020 
$ 

2019 
$ 

Geographical non-current 
assets 

2020 
$ 

2019 
$ 

226,703  

776,353  
  15,047,078   20,692,287  
1,773,305  
676,831  

1,014,535  
192,367  

805,537  
2,195,078  
-  
-  

597,714 
369,173 
- 
- 

The geographical non-current assets above are exclusive of, where applicable, financial instruments, deferred tax assets, 
post-employment benefits assets and rights under insurance contracts. 

  16,480,683   23,918,776  

3,000,615  

966,887 

45 

 
 
 
 
 
 
   
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
 
 
 
  
  
  
 
 
  
  
  
 
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 5. Revenue 

Disaggregation of revenue 
The disaggregation of revenue from contracts with customers is as follows: 

Consolidated - 2020 

Major product lines 
Information 
Entertainment and content 
Direct-to-consumer 
Marketing agency 

Geographical regions 
Australasia 
Europe 
Latin America 
Other 

Timing of revenue recognition 
Goods transferred at a point in time 
Services transferred over time 

Consolidated - 2019 

Major product lines 
Information 
Entertainment and content 
Marketing agency 

Geographical regions 
Australasia 
Europe 
Latin America 
Other 

Timing of revenue recognition 
Goods transferred at a point in time 
Services transferred over time 

Q&A 
$ 

  Subscription   
$ 

Crowd 
Direct 
$ 

Crowd 
Media 
$ 

Total 
$ 

8,860,666  
-  
-  
-  

-  
7,032,328  
-  
-  

-  
-  
347,923  
-  

-  
-  
-  
239,766  

8,860,666 
7,032,328 
347,923 
239,766 

8,860,666  

7,032,328  

347,923  

239,766   16,480,683 

168,222  
8,269,399  
343,713  
79,332  

58,481  
6,195,478  
670,822  
107,547  

-  
347,923  
-  
-  

-  

226,703 
234,278   15,047,078 
1,014,535 
192,367 

-  
5,488  

8,860,666  

7,032,328  

347,923  

239,766   16,480,683 

8,860,666  
-  

7,032,328  
-  

347,923  
-  

-   16,240,917 
239,766 

239,766  

8,860,666  

7,032,328  

347,923  

239,766   16,480,683 

Q&A 
$ 

  Subscription   
$ 

Crowd 
Media 
$ 

Total 
$ 

  15,923,286  
-  
-  

-  
6,361,291  
-  

-   15,923,286 
6,361,291 
-  
1,634,199 
1,634,199  

  15,923,286  

6,361,291  

1,634,199   23,918,776 

534,639  
  14,131,857  
1,251,064  
5,726  

241,714  
5,372,447  
522,241  
224,889  

-  

776,353 
1,187,983   20,692,287 
1,773,305 
676,831 

-  
446,216  

  15,923,286  

6,361,291  

1,634,199   23,918,776 

  15,923,286  
-  

6,361,291  
-  

1,634,199  

-   22,284,577 
1,634,199 

  15,923,286  

6,361,291  

1,634,199   23,918,776 

46 

 
 
 
 
 
 
   
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 6. Other income 

Government grants (COVID-19) 

Consolidated 

2020 
$ 

2019 
$ 

22,000   

-  

During the Coronavirus (‘COVID-19’) pandemic, the Group has received JobKeeper support payments from the Australian 
Government  amounting  to  $12,000  which  are  passed  on  to  eligible  employees.  These  have  been  recognised  as 
government  grants  in  the  financial  statements  and  recorded  as  other  income  over  the  periods  in  which  the  related 
employee benefits are recognised as an expense. The Group is eligible for JobKeeper support from the government on the 
condition that employee benefits continue to be paid. 

During  the  year  the  Group  received  payments  from  the  Australian  Government  amounting  to  $10,000  as  part  of  its 
‘Boosting  Cash  Flow  for  Employers’  scheme  in  response  to  the  Coronavirus  (‘COVID-19’)  pandemic.  These  non-tax 
amounts have been recognised as government grants and recognised as income once there is reasonable assurance that 
the Company will comply with any conditions attached. 

Note 7. Expenses 

Loss before income tax includes the following specific expenses: 

Depreciation 
Property, plant and equipment (note 14) 
Right-of-use assets (note 15) 

Total depreciation 

Amortisation 
Intangibles (note 16) 

Total depreciation and amortisation 

Impairment 
Allowance for expected credit losses 

Finance costs 
Interest and finance charges paid 
Interest and finance charges paid/payable on lease liabilities 

Finance costs expensed 

Leases 
Minimum lease payments 

Superannuation expense 
Defined contribution superannuation expense 

Share-based payments expense 
Share-based payments expense 

47 

Consolidated 

2020 
$ 

2019 
$ 

141,856   
409,699   

192,988  
-  

551,555   

192,988  

46,601   

16,140  

598,156   

209,128  

(3,197) 

1,158,485  

779,999   
119,680   

582,894  
-  

899,679   

582,894  

-   

407,815  

34,216   

62,263  

302,488   

24,750  

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 8. Income tax benefit 

Income tax benefit 
Current tax 
Deferred tax - origination and reversal of temporary differences 

Aggregate income tax benefit 

Deferred tax included in income tax benefit comprises: 
Increase in deferred tax assets (note 17) 

Numerical reconciliation of income tax benefit and tax at the statutory rate 
Loss before income tax benefit 

Tax at the statutory tax rate of 27.5% (2019: 30%) 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 

Entertainment expenses 
Share-based payments 
Employee entitlement accruals 
Interest expense (JGB Optionality) 
Other items (net) 

Differences in overseas tax rates 

Income tax benefit 

Amounts charged directly to equity 
Deferred tax assets (note 17) 

Note 9. Current assets - cash and cash equivalents 

Cash at bank 

Consolidated 

2020 
$ 

2019 
$ 

10,170   
(664,518) 

(25,761) 
(1,555,665) 

(654,348) 

(1,581,426) 

(664,518) 

(1,555,665) 

(2,568,908) 

(6,377,410) 

(706,450) 

(1,913,223) 

272   
90,746   
2,006   
-   
12,595   

3,331  
7,425  
9,258  
9,824  
14,621  

(600,831) 
(53,517) 

(1,868,764) 
287,338  

(654,348) 

(1,581,426) 

Consolidated 

2020 
$ 

2019 
$ 

-   

455,714  

Consolidated 

2020 
$ 

2019 
$ 

1,913,953   

839,462  

48 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 10. Current assets - trade and other receivables 

Trade receivables 
Less: Allowance for expected credit losses 

Other receivables 
Interest receivable 

Consolidated 

2020 
$ 

2019 
$ 

2,224,998   
(467,048) 
1,757,950   

3,903,833  
(1,792,223) 
2,111,610  

418,490   
-   

811  
57,706  

2,176,440   

2,170,127  

Allowance for expected credit losses 
The  Group  has  recognised  a  recovery  of  $3,197  (30  June  2019:  loss  of  $1,158,485)  in  profit  or  loss  in  respect  of  the 
expected credit losses for the year ended 30 June 2020. 

The ageing of the receivables and allowance for expected credit losses provided for above are as follows: 

Consolidated 

Not overdue 
0 to 3 months overdue 
3 to 6 months overdue 
6 to 9 months overdue 
Over 9 months overdue 

Expected credit loss rate 

2020 
% 

2019 
% 

Carrying amount 
2019 
$ 

2020 
$ 

Allowance for expected 
credit losses 

2020 
$ 

2019 
$ 

13%   
23%   
84%   
98%   
100%   

5%   
13%   
69%   
91%   
100%   

1,365,444  
726,877  
78,670  
14,522  
39,485  

1,606,562  
565,988  
73,428  
727,263  
930,592  

176,354  
170,638  
66,298  
14,273  
39,485  

75,578 
73,578 
50,665 
661,810 
930,592 

2,224,998  

3,903,833  

467,048  

1,792,223 

The  Group  has  increased  its  monitoring  of  debt  recovery  as  there  is  an  increased  probability  of  customers  delaying 
payment or being unable to pay, due to the COVID-19 pandemic. 

Note 11. Current assets - accrued income 

Accrued income 

Consolidated 

2020 
$ 

2019 
$ 

1,925,793   

2,752,300  

AASB 15 uses the term 'contract assets' and 'contract liabilities'. To maintain consistency in presentation with prior periods, 
the Group has retained the use of 'accrued income' and 'deferred revenue', respectively. 

Note 12. Current assets - inventories 

Finished goods - at cost 

Consolidated 

2020 
$ 

2019 
$ 

118,236   

-  

49 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 13. Current assets - other 

Prepayments 
Security deposits 
Other deposits 

Note 14. Non-current assets - property, plant and equipment 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Consolidated 

2020 
$ 

2019 
$ 

223,953   
8,098   
30,554   

241,327  
8,098  
66,999  

262,605   

316,424  

Consolidated 

2020 
$ 

2019 
$ 

985,153   
(760,683) 

983,954  
(631,062) 

224,470   

352,892  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Consolidated 

Balance at 1 July 2018 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2019 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2020 

Note 15. Non-current assets - right-of-use assets 

Buildings - right-of-use 
Less: Accumulated depreciation 

  Plant and 
  equipment 

$ 

498,368 
14,352 
(6,505)
39,665 
(192,988)

352,892 
15,090 
(3,878)
2,222 
(141,856)

224,470 

Consolidated 

2020 
$ 

2019 
$ 

2,364,569   
(413,584) 

1,950,985   

-  
-  

-  

The Group leases land  and buildings for  its offices under agreements  of between two to  five years with, in some cases, 
options to extend. The leases have various escalation clauses. On renewal, the terms of the leases are renegotiated. 

50 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 15. Non-current assets - right-of-use assets (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

  Buildings - 

right- 
of-use 
$ 

- 

- 
2,322,264 
38,420 
(409,699)

1,950,985 

Consolidated 

2020 
$ 

2019 
$ 

317,214   

317,214  

2,715,033   
(2,617,309) 
97,724   

2,714,980  
(2,616,054) 
98,926  

  13,600,158    13,600,006  
(8,191,809) 
(5,408,197) 
-  

(8,191,961) 
(5,408,197) 
-   

3,328,241   
(991,771) 
(2,114,833) 
221,637   

3,085,181  
(969,293) 
(2,114,833) 
1,055  

621,900   
(456,899) 
165,001   

621,900  
(456,899) 
165,001  

33,396   
(9,814) 
23,582   

36,892  
(5,094) 
31,798  

825,158   

613,994  

Consolidated 

Balance at 1 July 2018 

Balance at 30 June 2019 
Recognised on adoption of AASB 16 (note 2) 
Exchange differences 
Depreciation expense 

Balance at 30 June 2020 

Note 16. Non-current assets - intangibles 

Goodwill after impairment 

Intellectual property - at cost 
Less: Accumulated amortisation 

Distribution network - at cost 
Less: Accumulated amortisation 
Less: Impairment 

Software - at cost 
Less: Accumulated amortisation 
Less: Impairment 

Databases - at cost 
Less: Accumulated amortisation 

Website and other intangibles - at cost 
Less: Accumulated amortisation 

51 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 16. Non-current assets - intangibles (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Intellectual 

Distribution 

  Website 
and other 

  Goodwill    property 

  network 

$ 

$ 

$ 

  Software    Databases   intangibles  
$ 

$ 

$ 

Total 
$ 

Consolidated 

Balance at 1 July 2018 
Additions 
Disposals 
Exchange differences 
Amortisation expense 

Balance at 30 June 2019 
Additions 
Exchange differences 
Amortisation expense 

317,214  
-  
-  
-  
-  

317,214  
-  
-  
-  

100,042  
-  
-  
99  
(1,215) 

98,926  
-  
21  
(1,223) 

6,289  
-  
-  
154  
(6,443) 

-  
-  
-  
-  

-  

5,720  
-  
-  
-  
(4,665) 

1,055  
242,653  
1,574  
(23,645) 

165,001  
-  
-  
-  
-  

165,001  
-  
-  
-  

119,622  
51,826  
(137,904) 
2,071  
(3,817) 

713,888 
51,826 
(137,904)
2,324 
(16,140)

31,798  
13,266  
251  
(21,733) 

613,994 
255,919 
1,846 
(46,601)

221,637  

165,001  

23,582  

825,158 

Balance at 30 June 2020 

317,214  

97,724  

Goodwill acquired through business combinations is allocated to cash generating units, as follows: 

Cash generating unit 

Q & A: 
- Bongo IP Ltd 
- Global AQA IP Pty Ltd 
- Buddy IP Pty Ltd 

Consolidated 

2020 
$ 

2019 
$ 

230,774   
64,393   
22,047   

230,774  
64,393  
22,047  

317,214   

317,214  

52 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 17. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Amounts recognised in profit or loss: 

Tax losses 
Employee benefits 
Transaction fees (blackhole expenditure) 
Provisions 
Other 

Amounts recognised in equity: 

Foreign exchange revaluation 

Deferred tax asset 

Movements: 
Opening balance 
Credited to profit or loss (note 8) 
Charged to equity (note 8) 

Closing balance 

Note 18. Current liabilities - trade and other payables 

Trade payables 
Accrued expenses and other payables 

Refer to note 30 for further information on financial instruments. 

Note 19. Current liabilities - deferred revenue 

Deferred revenue 

Consolidated 

2020 
$ 

2019 
$ 

2,426,559   
5,991   
242,933   
21,558   
3,110   

1,326,003  
8,979  
341,521  
352,015  
7,115  

2,700,151   

2,035,633  

(455,714) 

(455,714) 

2,244,437   

1,579,919  

1,579,919   
664,518   
-   

479,968  
1,555,665  
(455,714) 

2,244,437   

1,579,919  

Consolidated 

2020 
$ 

2019 
$ 

1,734,562   
1,992,839   

1,921,970  
2,171,442  

3,727,401   

4,093,412  

Consolidated 

2020 
$ 

2019 
$ 

85,062   

176,345  

AASB 15 uses the term 'contract assets' and 'contract liabilities'. To maintain consistency in presentation with prior periods, 
the Group has retained the use of 'accrued income' and 'deferred revenue', respectively. 

53 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 20. Current liabilities - borrowings 

Loans payable - BillFront 
Convertible notes payable - European Investment Consortium (Tranche 1) 

Refer to note 23 for further information on assets pledged as security. 

Refer to note 30 for further information on financial instruments. 

Consolidated 

2020 
$ 

2019 
$ 

1,671,834   
1,233,441   

2,905,275   

-  
-  

-  

Loans payable - BillFront 
The  BillFront  note  balance  date  debt  is  EUR€1,039,835.  The  note  is  a  two-year  revolving  credit  facility  with  a  maximum 
aggregate  outstanding  amount  of  EUR€1,750,000.  It  is  senior  secured  against  all  of  the  Company's  assets,  including 
receivables. The effective annual interest rate is 11.3% and the maturity date is 12 April 2021. 

Convertible notes payable - European Investment Consortium 
On  29  August  2019,  the  Company  entered  into  an  agreement  with  a  consortium  of  strategic  investors,  the  European 
Investment Consortium, under which the members agreed, amongst other things, to subscribe for convertible notes with a 
face value of up to $3.7 million via two tranches. 

Tranche 1 was fully executed on 19 December 2019, after shareholder approval was granted at the 2019 Annual General 
Meeting, pursuant to which the Company raised $1,741,000 (less associated fees and costs) and issued 1,741 convertible 
notes  with  a  face  value  of  $1,000  each.  The  Tranche  1  notes  are  convertible  into  shares  at  a  fixed  price  of  $0.018  and 
mature on 29 April 2021. At 30 June 2020, 1,325 Tranche 1 notes were outstanding and 416 notes had been converted 
into shares. The fair value of the conversion right of the notes is recorded as a reserve within equity. 

Tranche 2 is detailed in note 23. 

Note 21. Current liabilities - lease liabilities 

Lease liability 

Refer to note 30 for further information on financial instruments. 

Note 22. Current liabilities - employee benefits 

Employee benefits 

Consolidated 

2020 
$ 

2019 
$ 

285,433   

-  

Consolidated 

2020 
$ 

2019 
$ 

13,427   

46,098  

54 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 23. Non-current liabilities - borrowings 

Loans payable - NTH Mobile Limited 
Loans payable - BillFront 
Convertible notes payable - Obsidian 
Convertible notes payable - European Investment Consortium (Tranche 2) 

Consolidated 

2020 
$ 

2019 
$ 

-   
-   
-   
649,323   

418,397  
2,169,032  
404,420  
-  

649,323   

2,991,849  

Refer to note 30 for further information on financial instruments. 

Loans payable – NTH Mobile Limited 
The NTH Mobile Limited prior balance date debt was EUR€261,500. The principal balance and interest, payable at a fixed 
annual rate of 3.99%, was repaid in full on 21 February 2020. 

Loans payable – BillFront 
The  BillFront  note  balance  date  debt  is  EUR€1,039,835.  The  note  is  a  two-year  revolving  credit  facility  with  a  maximum 
aggregate  outstanding  amount  of  EUR  1,750,000.  It  is  senior  secured  against  all  of  the  Company's  assets,  including 
receivables. The effective annual interest rate is 11.3% and the maturity date is 12 April 2021. The loan is now classified as 
current (refer note 20). 

Convertible notes – Obsidian 
The Obsidian convertible note was executed on 12 June 2019, pursuant to which the Company raised AUD$750,000 (less 
associated fees and costs) and issued 5,259 convertible notes with a face value of USD$120 each. Obsidian subsequently 
converted 2,200 notes to shares. On 3 September 2019, the company paid out the remaining  3,059 convertible notes in 
cash generated from the issue of the European Investment Consortium (Tranche 1) convertible notes (refer note 20). 

Convertible notes - European Investment Consortium 
On  29  August  2019,  the  Company  entered  into  an  agreement  with  a  consortium  of  strategic  investors,  the  European 
Investment Consortium, under which the members agreed, amongst other things, to subscribe for convertible notes with a 
face value of up to $3.7 million via two tranches. Tranche 1 was fully executed on 19 December 2019 (refer note 20). 

Under Tranche 2 of the European Investment Consortium convertible notes, $1,080,000 (less associated fees and costs) 
was raised,  pursuant to which  1,080 convertible notes with a  face value of  AUD 1,000 each were issued on 30 January 
2020. The Tranche 2 notes are convertible into shares at a fixed price of $0.02 and mature on 18 December 2021. At 30 
June 2020, 740 Tranche 2 notes were  outstanding and 340 notes had  been converted into shares. The fair value  of the 
conversion right of the notes is recorded as a reserve within equity. 

The fair value of the conversion right of the notes is recorded as a reserve within equity. 

Total secured liabilities 
The total secured liabilities (current and non-current) are as follows: 

Loans payable - NTH Mobile Limited 
Loans payable - BillFront 
Convertible notes payable - Obsidian 
Convertible notes payable - European Investment Consortium 

55 

Consolidated 

2020 
$ 

2019 
$ 

-   
1,671,834   
-   
1,882,764   

418,397  
2,169,032  
404,420  
-  

3,554,598   

2,991,849  

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 24. Non-current liabilities - lease liabilities 

Lease liability 

Refer to note 30 for further information on financial instruments. 

Note 25. Non-current liabilities - derivative financial instruments 

Convertible note derivative liability - fair value 

Refer to note 30 for further information on financial instruments. 

Refer to note 31 for further information on fair value measurement. 

Note 26. Equity - issued capital 

Consolidated 

2020 
$ 

2019 
$ 

1,713,504   

-  

Consolidated 

2020 
$ 

2019 
$ 

-   

152,467  

Ordinary shares - fully paid 

  384,016,015   241,265,666   31,599,781    28,720,072  

Consolidated 

2020 
Shares 

2019 
Shares 

2020 
$ 

2019 
$ 

56 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 26. Equity - issued capital (continued) 

Movements in ordinary share capital 

Details 

 Date 

Shares 

  Issue price   

$ 

Balance 
Issue of shares 
Issue of shares in satisfaction of commitment fees for 
new issue of convertible notes 
Issue of shares on conversion of convertible notes 

 1 July 2018 
 12 December 2018 

12 June 2019 
 28 June 2019 

  222,074,251  
  11,288,179  

$0.03800   

   28,167,383 
428,957 

1,681,614 
6,221,622  

$0.00000 
$0.01400   

37,500 
86,232 

Balance 
Issue of shares on conversion of convertible notes 
Issue of shares on conversion of convertible notes 
Issue of shares on conversion of convertible notes 
Issue of shares as consideration for corporate and 
other advisory services 
Issue of shares as consideration for corporate and 
other advisory services 
Issue of shares on conversion of convertible notes 
Issue of shares in lieu of interest 
Issue of shares as consideration for corporate and 
other advisory services 
Issue of shares on convertible note conversion 
Issue of shares in lieu of interest 
Issue of shares on convertible note conversion 
Issue of shares in lieu of interest 
Issue of shares on convertible note conversion 
Issue of shares on convertible note conversion 
Issue of shares in lieu of interest 
Issue of shares on convertible note conversion 
Issue of shares in lieu of interest 
Issue of shares on convertible note conversion 
Issue of shares on convertible note conversion 
Issue of shares in lieu of interest 
Issue of shares in lieu of interest 
Issue of shares on capital raising 
Issue of shares on capital raising 
Less: share issue transaction costs 

 30 June 2019 
 8 July 2019 
 27 August 2019 
 2 September 2019 

  241,265,666  
7,981,744  
7,918,582  
4,246,139  

$0.01389   
$0.01458   
$0.01682   

   28,720,072 
110,858 
115,453 
71,405 

15 October 2019 

8,514,488 

$0.01800  

153,261 

6 December 2019 
 13 December 2019 
 13 December 2019 

576,889 
  12,555,556  
241,333  

$0.01800  
$0.01800   
$0.02540   

10,384 
226,000 
6,126 

30 January 2020 
 30 January 2020 
 30 January 2020 
 27 March 2020 
 27 March 2020 
 20 April 2020 
 20 April 2020 
 20 April 2020 
 1 May 2020 
 1 May 2020 
 11 June 2020 
 11 June 2020 
 11 June 2020 
 11 June 2020 
 17 June 2020 
 26 June 2020 

4,752,000 
277,778  
9,002  
4,750,000  
130,848  
5,555,556  
4,250,000  
478,205  
3,611,111  
208,205  
1,111,111  
8,000,000  
292,808  
78,994  
5,000,000  
  62,210,000  
-  

$0.02000  
$0.01800   
$0.02100   
$0.02000   
$0.01830   
$0.01800   
$0.02000   
$0.01880   
$0.01800   
$0.02010   
$0.01800   
$0.02000   
$0.02400   
$0.02570   
$0.03000   
$0.02500   
$0.00000  

95,040 
5,000 
189 
95,000 
2,395 
100,000 
85,000 
8,990 
65,000 
4,185 
20,000 
160,000 
7,027 
2,030 
150,000 
1,555,250 
(168,884)

Balance 

 30 June 2020 

  384,016,015  

   31,599,781 

Ordinary shares 
Ordinary  shares  entitle  the  holder  to  participate  in  dividends  and  the  proceeds  on  the  winding  up  of  the  Company  in 
proportion to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the 
Company does not have a limited amount of authorised capital. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Share buy-back 
There is no current on-market share buy-back. 

Capital risk management 
The  Group's  objectives  when  managing  capital  is  to  safeguard  its  ability  to  continue  as  a  going  concern,  so  that  it  can 
provide returns for shareholders and benefits for other stakeholders and to maintain an optimum capital structure to reduce 
the cost of capital. 

57 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
  
  
 
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 26. Equity - issued capital (continued) 

Capital is regarded as total equity, as recognised in the statement of financial position, plus net debt. Net debt is calculated 
as total borrowings less cash and cash equivalents. 

In  order  to  maintain  or  adjust  the  capital  structure,  the  Group  may  adjust  the  amount  of  dividends  paid  to  shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt. 

The Group would look to raise capital when an opportunity to invest in a business or company was seen as value adding 
relative to the current Company's share price at the time of the investment. The Group will pursue additional investments 
however in the short term the focus is to integrate and grow its existing businesses in order to maximise synergies. 

The  Group  is  subject  to  certain  financing  arrangement  covenants  and  meeting  these  is  given  priority  in  all  capital  risk 
management decisions. There have been no events of default on the financing arrangements during the financial year. 

The capital risk management policy remains unchanged from the 2019 Annual Report. 

Note 27. Equity - reserves 

Foreign currency reserve 
Share-based payments reserve 
Convertible note optionality reserve 

Consolidated 

2020 
$ 

2019 
$ 

307,038   
5,115,887   
308,261   

249,274  
4,813,399  
-  

5,731,186   

5,062,673  

Foreign currency reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  the  translation  of  the  financial  statements  of  foreign 
operations to Australian dollars. It is also used to recognise gains and losses on hedges of the net investments in foreign 
operations. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Convertible note optionality reserve 
The reserve is used to recognise the value of the optionality component of the convertible note over the life of the facility. 

Note 28. Equity - accumulated losses 

Accumulated losses at the beginning of the financial year 
Loss after income tax benefit for the year 
Transfer from convertible note optionality reserve 

Accumulated losses at the end of the financial year 

Note 29. Equity - dividends 

Consolidated 

2020 
$ 

2019 
$ 

(32,834,632) 
(1,914,560) 
-   

(28,251,499) 
(4,795,984) 
212,851  

(34,749,192) 

(32,834,632) 

There were no dividends paid, recommended or declared during the current or previous financial year. 

58 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 30. Financial instruments 

Financial risk management objectives 
The  Group's  activities  expose  it  to  a  variety  of  financial  risks:  market  risk  (including  foreign  currency  risk,  price  risk  and 
interest  rate  risk),  credit  risk  and  liquidity  risk.  The  Group's  overall  risk  management  program  focuses  on  the 
unpredictability  of  financial  markets  and  seeks  to  minimise  potential  adverse  effects  on  the  financial  performance  of  the 
Group.  Due  to  our  smaller  size  and  less  complex  business  and  including  the  natural  revenue  and  expense  cash  flow 
hedges in the Australian and European operations, whilst we maintain an active dialogue with foreign exchange providers, 
as yet the Group, to date,  has not required the  use of derivative financial  instruments such as forward  foreign exchange 
contracts to hedge risk. This may change in the future as our operations and related treasury needs develop. The Group 
uses  different  methods  to  measure  different  types  of  risk  to  which  it  is  exposed.  These  methods  may  include  sensitivity 
analysis in the case of interest rate, foreign exchange and other price risks, as well as ageing analysis for credit risk. 

Risk management is carried out between the CEO and key management personnel under policies approved by the Board 
of  Directors  ('the  Board').  These  policies  include  identification  and  analysis  of  the  risk  exposure  of  the  Group  and 
appropriate procedures, controls and risk limits. The CEO and CFO identify, evaluate and hedge financial risks within the 
Group's operating units (where appropriate) and report to the Board on a monthly basis. 

Market risk 

Foreign currency risk 
The  Group  undertakes  certain  transactions  denominated  in  foreign  currency  and  is  exposed  to  foreign  currency  risk 
through foreign exchange rate fluctuations. 

Foreign exchange risk arises from future commercial  transactions and recognised financial assets and financial  liabilities 
denominated in a currency that is not the entity's functional currency. The risk is measured using sensitivity analysis and 
cash flow forecasting. 

The average exchange rates and reporting date exchange rates applied were as follows: 

Australian dollars 
United Kingdom Sterling 
European Union Euros 
United Stated Dollars 
Hungarian Forint 

Average exchange rates 

Reporting date exchange 
rates 

2020 

2019 

2020 

2019 

0.5324  
0.6068  
0.6711  
204.4948  

0.5525  
0.6268  
0.7151  
201.6197  

0.5578  
0.6124  
0.6876  
217.5790  

0.5522 
0.6172 
0.7015 
199.0528 

The carrying amount of the Group's foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows: 

Consolidated 

Australian Dollar 
Euros 
Pound Sterling 
United States Dollar 
Mexican Peso 
Turkish Lira 
South African Rand 
Hungarian Forint 
Other 

Assets 

2020 
$ 

2019 
$ 

Liabilities 

2020 
$ 

2019 
$ 

1,985,312  
3,194,095  
275,829  
141,812  
20,139  
98,841  
-  
39,272  
309,443  

928,775  
3,221,842  
452,159  
977,641  
337,803  
393,953  
364,892  
96,285  
722,246  

4,368,805  
3,678,075  
76,570  
308,018  
-  
21,434  
-  
(519) 
1,079,868  

1,367,561 
5,259,549 
97,501 
353,877 
74,984 
33,010 
4,777 
- 
563,287 

6,064,743  

7,495,596  

9,532,251  

7,754,546 

59 

 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 30. Financial instruments (continued) 

Sensitivity analysis 

Consolidated - 2020 

% change 

profit before 
tax 

Effect on 
equity 

% change 

profit before 
tax 

Effect on 
equity 

AUD strengthened 

  Effect on 

AUD weakened 
  Effect on 

United Kingdom Sterling 
European Union Euros 
Other currencies 

5%   
5%   
5%   

55,343  
74,645  
136,474  

55,343  
74,645  
136,474  

5%   
5%   
5%   

(55,343) 
(74,645) 
(136,474) 

(55,343) 
(74,645) 
(136,474) 

266,462  

266,462  

(266,462) 

(266,462) 

Consolidated - 2019 

% change 

profit before 
tax 

Effect on 
equity 

% change 

profit before 
tax 

Effect on 
equity 

AUD strengthened 

  Effect on 

AUD weakened 
  Effect on 

United Kingdom Sterling 
European Union Euros 
Other currencies 

5%   
5%   
5%   

114,831  
(62,617)  
221,565  

114,831  
(62,617) 
221,565  

(5%) 
(5%) 
(5%) 

(114,831) 
62,617  
(221,565) 

(114,831) 
62,617 
(221,565) 

273,779  

273,779  

(273,779) 

(273,779) 

The analysis above has been carried out on the following basis: 
● 
● 

 Management’s estimate of what is reasonably possible for changes in exchange rates (i.e. 5%) for the financial year. 
 Hedged  transactions  were  not  taken  into  consideration.  It  is  reasonable  to  expect  that  fluctuations  on  the  value  of 
hedged items are almost fully offset by hedging instruments. 

Price risk 
The Group is not exposed to any significant price risk. 

Interest rate risk 
The  Group's  main  interest  rate  risk  arises  from  borrowings.  Borrowings  issued  at  variable  rates  expose  the  Group  to 
interest rate risk. Borrowings issued at fixed rates expose the Group to fair value interest rate risk. The policy is to maintain 
borrowings at fixed rates and to monitor fair value interest rate risk in Australia and Europe to ensure borrowings remain 
competitively priced. If deemed necessary, the Group may seek to utilise interest rate swaps or re-financing to achieve this 
when necessary. 

As at the reporting date, the Group had the following borrowings: 

Consolidated 

2020 

2019 

  Weighted 
average 
interest rate 
% 

  Weighted 
average 
interest rate 
% 

Balance 
$ 

Loans payable - BillFront 
Loans payable - NTH 
Convertible notes payable - Obsidian 
Convertible notes payable - European Investment Consortium  

11.25%   
- 
- 
10.00%   

Net exposure to cash flow interest rate risk 

1,671,834  
-  
-  
1,882,764  

3,554,598  

11.25%   
3.99%   
- 
- 

Balance 
$ 

2,169,032 
418,397 
404,420 
- 

2,991,849 

60 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 30. Financial instruments (continued) 

Credit risk 
Credit  risk  refers  to  the  risk  that  a  counterparty  will  default  on  its  contractual  obligations  resulting  in  financial  loss  to  the 
Group. To  date, the significant portion of credit risk relates to the telecommunications aggregator companies from which 
the Group receives its cash flows after 7 to 180 days post month end. The Group tries to ensure that it transacts with the 
largest aggregator companies available in the various countries in which it conducts business and makes regular industry 
reference  checks  and  sets  credit  limits  to  mitigate  credit  risk.  If  a  risk  concentration  is  deemed  too  great  in  a  particular 
country then the Group seeks to utilise multiple aggregators. 

The  Group  has  adopted  a  lifetime  expected  loss  allowance  in  estimating  expected  credit  losses  to  trade  receivables 
through  the  use  of  a  provisions  matrix  using  fixed  rates  of  credit  loss  provisioning.  These  provisions  are  considered 
representative across all customers of the Group based on recent sales experience, historical collection rates and forward-
looking information that is available. 

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include 
the  failure  of  a  debtor  to  engage  in  a  repayment  plan,  no  active  enforcement  activity  and  a  failure  to  make  contractual 
payments for a period greater than 1 year. 

The Group has no significant credit risk at 30 June 2020 or 30 June 2019. 

Liquidity risk 
Vigilant  liquidity  risk  management  requires  the  Group  to  maintain  sufficient  liquid  assets  (mainly  cash  and  cash 
equivalents) and available borrowing facilities to be able to pay debts as and when they become due and payable. 

The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 

Remaining contractual maturities 
The following tables detail the Group's remaining contractual maturity for its financial instrument liabilities. The tables have 
been  drawn  up  based  on  the  undiscounted  cash  flows  of  financial  liabilities  based  on  the  earliest  date  on  which  the 
financial liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining 
contractual maturities and therefore these totals may differ from their carrying amount in the statement of financial position. 

Consolidated - 2020 

Non-derivatives 
Non-interest bearing 
Trade payables 
Accrued expenses and other 
payables 

Interest-bearing - variable 
Lease liability 
Loans payable - BillFront 

Interest-bearing - fixed rate 
Convertible notes payable 
Total non-derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
$ 

Between 1 
and 2 years 
$ 

Between 2 
and 5 years 
$ 

Over 5 years 
$ 

  Remaining 
contractual 
maturities 
$ 

- 

- 

1,734,562  

1,992,839 

-  

- 

-  

- 

- 
11.25%   

285,433  
1,824,661  

713,964  
-  

999,540  
-  

10.00%   

1,417,434  
7,254,929  

683,991  
1,397,955  

-  
999,540  

-  

- 

-  
-  

-  
-  

1,734,562 

1,992,839 

1,998,937 
1,824,661 

2,101,425 
9,652,424 

61 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 30. Financial instruments (continued) 

Consolidated - 2019 

Non-derivatives 
Non-interest bearing 
Trade payables 
Accrued expenses and other 
payables 

Interest-bearing - variable 
Loans payable - BillFront 

Interest-bearing - fixed rate 
Convertible notes payable 
Loans payable - NTH Mobile 
Limited 
Total non-derivatives 

Derivatives 
Convertible note derivative 
liability 
Total derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
$ 

Between 1 
and 2 years 
$ 

Between 2 
and 5 years 
$ 

Over 5 years 
$ 

  Remaining 
contractual 
maturities 
$ 

- 

- 

1,921,970  

2,171,442 

-  

- 

11.25%   

160,780  

2,289,617  

- 

-  

404,420  

3.99%  

- 
4,254,192  

443,095 
3,137,132  

- 

- 
-  

152,467 
152,467  

-  

- 

-  

-  

- 
-  

- 
-  

-  

- 

1,921,970 

2,171,442 

-  

2,450,397 

-  

- 
-  

- 
-  

404,420 

443,095 
7,391,324 

152,467 
152,467 

The cash flows  in  the maturity analysis above  are not expected to occur significantly  earlier than contractually disclosed 
above. 

Note 31. Fair value measurement 

Fair value hierarchy 
The  following  tables  detail  the  Group's  assets  and  liabilities,  measured  or  disclosed  at  fair  value,  using  a  three  level 
hierarchy, based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level  1:  Quoted  prices  (unadjusted)  in  active  markets  for  identical  assets  or  liabilities  that  the  entity  can  access  at  the 
measurement date 
Level 2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 
or indirectly 
Level 3: Unobservable inputs for the asset or liability 

Consolidated - 2020 

Liabilities 
Loans payable 
Convertible notes payable 
Total liabilities 

Consolidated - 2019 

Liabilities 
Loans payable 
Convertible notes payable 
Convertible note derivative liability 
Total liabilities 

There were no transfers between levels during the financial year. 

62 

Level 1 
$ 

Level 2 
$ 

Level 3 
$ 

Total 
$ 

Level 1 
$ 

-  
-  
-  

-  
-  
-  
-  

-  
-  
-  

1,671,827  
1,882,764  
3,554,591  

1,671,827 
1,882,764 
3,554,591 

Level 2 
$ 

Level 3 
$ 

Total 
$ 

-  
-  
-  
-  

2,587,429  
404,420  
152,467  
3,144,316  

2,587,429 
404,420 
152,467 
3,144,316 

 
 
 
 
 
 
   
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 31. Fair value measurement (continued) 

The carrying amounts of trade and other receivables and trade and other payables are assumed to approximate their fair 
values due to their short-term nature. 

The fair value of financial liabilities is estimated by discounting the remaining contractual maturities at the current market 
interest rate that is available for similar financial liabilities. The discount rate used is 23%. 

Valuation techniques for fair value measurements categorised within level 2 and level 3 
Unquoted investments have been valued using a discounted cash flow model. 

Level 3 assets and liabilities 
Movements in level 3 assets and liabilities during the current and previous financial year are set out below: 

Consolidated 

Balance at 1 July 2018 
Additions 

Loans 
payable - 
NTH Mobile 
Limited 
$ 

Loans 
payable -  
BillFront 
$ 

Convertible 
notes -  
  Obsidian 

$ 

  Convertible 
notes - 
European 
Investment 
  Consortium   
$ 

Total 
$ 

-  
418,397  

-  
2,169,032  

-  
556,887  

-  
-  

- 
3,144,316 

Balance at 30 June 2019 
Additions 
Change in derivative liability fair value 
Repayments 
Conversions 
Foreign currency translation movement 

418,397  
-  
-  
(418,397) 
-  
-  

2,169,032  
-  
-  
(492,207) 
-  
(4,998) 

556,887  
-  
303,902  
(563,071)  
(297,718)  
-  

-  
2,523,991  
-  
-  
(641,227) 
-  

3,144,316 
2,523,991 
303,902 
(1,473,675)
(938,945)
(4,998)

Balance at 30 June 2020 

-  

1,671,827  

-  

1,882,764  

3,554,591 

Note 32. Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the Group is set out 
below: 

Short-term employee benefits 
Post-employment benefits 
Termination benefits 
Share-based payments 

Consolidated 

2020 
$ 

2019 
$ 

1,274,387   
9,263   
60,281   
153,227   

1,645,079  
19,410  
-  
-  

1,497,158   

1,664,489  

Detailed remuneration disclosures can be found in the remuneration report and equity interests in the directors' report. 

63 

 
 
 
 
 
 
   
 
 
   
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 33. Remuneration of auditors 

During  the  financial  year  the  following  fees  were  paid  or  payable  for  services  provided  by  RSM  Australia  Partners,  the 
auditor of the Company: 

Audit services - RSM Australia Partners 
Audit or review of the financial statements 

Note 34. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

Consolidated 

2020 
$ 

2019 
$ 

118,000   

149,600  

Consolidated 

2020 
$ 

2019 
$ 

-   
-   

-   

416,977  
332,166  

749,143  

AASB 16 was adopted using the modified retrospective approach from 1 July 2019. As a result, the category of operating 
leases no longer exists and current leases are recognised as an asset and liability on the face of the statement of financial 
position  under  AASB  16.  A  maturity  analysis  of  future  lease  liability  payments  is  presented  in  note  30.  The  comparative 
lease commitments included above are those required under the superseded accounting standard AASB 117. 

Note 35. Related party transactions 

Parent entity 
Crowd Media Holdings Limited is the parent entity. 

Subsidiaries 
Interests in subsidiaries are set out in note 37. 

Key management personnel 
Disclosures  relating  to  key  management  personnel  are  set  out  in  note  32  and  the  remuneration  report  included  in  the 
directors' report. 

64 

 
 
 
 
 
 
   
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 35. Related party transactions (continued) 

Transactions with related parties 
The following transactions occurred with related parties: 

Consolidated 

2020 
$ 

2019 
$ 

Payment for services: 

Boardroom Pty Limited (Former Director S. Karzis is the General Manager of Corporate 
Counsel Pty Ltd, a subsidiary of Boardroom) provided professional registry and corporate 
secretarial services to Crowd Media Holdings Ltd. Amounts reported are until resignation as 
a director by S. Karzis on 10 February 2020. 

63,018  

115,571  

Compensation paid to Sophie Karzis, Former Director and legal counsel, via monies paid to 
her company, Corporate Counsel Pty Ltd. 

32,979  

60,949  

Wholesale Investor Pty Ltd (Director D. Carosa is a 7.25% shareholder) provided investor 
promotions services to Crowd Media Holdings Ltd. 

6,000  

4,750  

Mish Guru Limited (Director D. Carosa is a 0.25% shareholder) provided marketing services 
to Crowd Media Holdings Limited subsidiaries. 

5,874  

35,335  

Other expense/(receipt) transactions: 

Dominet Digital Corporation Pty Ltd (a Carosa vendor) paid Crowd Media Holdings Ltd for 
office space rented, at cost, which was partially offset by payments made to Dominet for 
virtual PA services and mobile phone reimbursement, at cost. 

(120)

(20,490) 

Global Internet Ventures Pty Ltd (Director D. Carosa is a 20% shareholder) paid Crowd 
Media Holdings Ltd for office space rented, at cost. 

(111,010)

(84,721) 

Kindy Now Pty Ltd (Director D. Carosa is a 7.74% shareholder) paid Crowd Media Holdings 
Ltd for office space rented, at cost. 

(20,819)

(30,807) 

Lab Brands Ltd (Director S. Schapera is a Director and CEO) supplied products and services 
to Crowd Media Holdings Ltd relating to the selling of London Labs products in the Direct-to-
Consumer division. 

Invincible Brands Lifestyle Services GmbH (Director S. Schapera is a Non-Executive 
Director) paid Crowd Media Holdings Ltd for marketing and selling of its products, net of the 
related product and distribution expenses owed by Crowd. 

16,551  

(224,082)

-  

-  

65 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 35. Related party transactions (continued) 

Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 

Consolidated 

2020 
$ 

2019 
$ 

Current receivables: 

Global Internet Ventures Pty Ltd (Director D. Carosa is a 18% shareholder) paid Crowd 
Media Holdings Ltd for office space rented, at cost. 

-  

24,984  

Kindy Now Pty Ltd (Director D. Carosa is a 7.74% shareholder) paid Crowd Media Holdings 
Ltd for office space rented, at cost. 

13,585  

4,550  

Current payables: 

Payable to Sophie Karzis, Company Secretary and legal counsel, for director fees via her 
company Corporate Counsel Pty Ltd 

-  

31,474  

Payable to Boardroom Pty Limited for professional registry and corporate secretarial 
services to Crowd Media Holdings Limited 

11,129  

19,610  

Dominet Digital Corporation Pty Ltd (a Carosa vendor) paid Crowd Media Holdings Ltd for 
office space rented, at cost, which was partially offset by payments made to Dominet for 
virtual PA services and mobile phone reimbursement, at cost. 

832  

1,956  

Lab Brands Ltd (Director S. Schapera is a Director and CEO) supplied products and services 
to Crowd Media Holdings Ltd relating to the selling of London Labs products in the Direct-to-
Consumer division 

Invincible Brands Lifestyle Services GmbH (Director S. Schapera is a Non-Executive 
Director) paid Crowd Media Holdings Ltd for marketing and selling of its products, net of the 
related product and distribution expenses owed by Crowd. 

Other liabilities: 

Director S. Schapera held 500 Tranche 1 (refer note 20) and 500 Tranche 2 (refer note 23) 
convertible notes issued by Crowd Media Holdings Ltd at 30 June 2020. 

Director D. Carosa held 100 Tranche 2 (refer note 23) convertible notes issued by Crowd 
Media Holdings Ltd at 30 June 2020. 

Director R. Quandt held 185 Tranche 1 (refer note 20) convertible notes issued by Crowd 
Media Holdings Ltd at 30 June 2020. 

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

16,551  

12,646  

904,182  

87,746  

172,216  

-  

-  

-  

-  

-  

66 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 36. Parent entity information 

Set out below is the supplementary information about the parent entity. 

Statement of profit or loss and other comprehensive income 

Profit after income tax 

Total comprehensive income 

Statement of financial position 

Total current assets 

Total assets 

Total current liabilities 

Total liabilities 

Equity 

Issued capital 
Foreign currency reserve 
Share-based payments reserve 
Convertible note optionality reserve 
Accumulated losses 

Total equity 

Parent 

2020 
$ 

2019 
$ 

180,323   

10,066  

180,323   

10,066  

Parent 

2020 
$ 

2019 
$ 

  16,805,657    13,832,362  

  33,846,192    29,814,047  

  23,355,463    21,026,036  

  24,113,317    23,751,955  

  90,836,049    87,956,338  
1,063,333  
5,069,128  
-  
(88,026,707) 

1,063,333   
5,371,616   
308,261   
(87,846,384) 

9,732,875   

6,062,092  

Guarantees entered into by the parent entity in relation to the debts of its subsidiaries 
The parent entity had no guarantees in relation to the debts of its subsidiaries as at 30 June 2020 and 30 June 2019. 

Contingent liabilities 
The parent entity has no contingent liabilities as at 30 June 2020 and 30 June 2019. 

Capital commitments - Property, plant and equipment 
The parent entity had no capital commitments for property, plant and equipment as at 30 June 2020 and 30 June 2019. 

Significant accounting policies 
The accounting policies of the parent entity are consistent with those of the Group, as disclosed in note 2, except for the 
following: 
● 
● 

 Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity. 
 Dividends received from subsidiaries are recognised as other income by the parent entity and its receipt may be an 
indicator of an impairment of the investment. 

67 

 
 
 
 
 
 
   
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 37. Interests in subsidiaries 

The  consolidated  financial  statements  incorporate  the  assets,  liabilities  and  results  of  the  following  subsidiaries  in 
accordance with the accounting policy described in note 2: 

Name 

Bongo Operations Pty Ltd 
Bongo IP Pty Ltd 
Global AQA Pty Ltd * 
Global AQA IP Pty Ltd 
Buddy Operations Pty Ltd 
Buddy IP Pty Ltd 
Crowd Mobile IP Pty Ltd 
Crowd Media Holdings Pty Ltd (formerly Crowd Mobile 
Australia Pty Ltd) 
Bongo Europe Pty Ltd 
Digital Global Marketing Pty Ltd 
Crowd Mobile EU Kft 
Crowd Media (Global) UK Ltd (formerly Crowd Butler 
UK Ltd) 
Crowd Mobile Co-Operatif U.A. * 
Crowd Mobile QA Services B.V. 
Track Holdings B.V. 
Track Online B.V. 
Track Concepts B.V. 
Be Tracked Media B.V. 
Vivazz Mobile B.V. 
Track Mobile B.V. 
Immediato B.V. 
Mobilizo B.V. 
Yulara B.V. 
Crowd Mobile QA Operations B.V. 
Crowd Mobile IP B.V. 
Crowd Media B.V. 
Q Share Plan Pty Limited 
Inala QA B.V. 

 Principal place of business / 
 Country of incorporation 

Ownership interest 
2019 
2020 
% 
% 

 Australia 
 Australia 
 Australia 
 Australia 
 Australia 
 Australia 
 Australia 

Australia 
 Australia 
 Australia 
 Europe 

United Kingdom 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 The Netherlands 
 Australia 
 The Netherlands 

100%   
100%   
100%   
100%   
100%   
100%   
100%   

100%  
100%   
100%   
100%   

100%  
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   
100%   

100%  
100%  
100%  
100%  
100%  
100%  
100%  

100%  
100%  
100%  
100%  

100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  
100%  

* 

 Global AQA Pty Ltd owns 1% of Crowd Mobile Co-Operatif U.A. 

68 

 
 
 
 
 
 
   
  
  
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 38. Cash flow information 

Reconciliation of loss after income tax to net cash used in operating activities 

Loss after income tax benefit for the year 

(1,914,560) 

(4,795,984) 

Consolidated 

2020 
$ 

2019 
$ 

Adjustments for: 
Depreciation and amortisation 
Share-based payments 
Change in derivative liability fair value 
Convertible note share issues - non-cash 

Change in operating assets and liabilities: 

Decrease/(increase) in trade and other receivables 
Decrease in accrued income 
Increase in inventories 
Decrease/(increase) in income tax refund due 
Increase in deferred tax assets 
Decrease in prepayments 
Decrease/(increase) in other operating assets 
Decrease in trade and other payables 
Increase/(decrease) in deferred revenue 
Increase/(decrease) in derivative liabilities 
Decrease in employee benefits 
Increase/(decrease) in other provisions 

598,156   
302,488   
303,902   
-   

209,128  
24,750  
-  
123,732  

(6,313) 
826,507   
(118,236) 
(137,899) 
(664,518) 
17,374   
36,445   
(366,011) 
(91,283) 
(152,467) 
(32,671) 
(398,058) 

222,178  
2,675,167  
-  
9,874  
(1,099,951) 
178,009  
(41,589) 
(686,980) 
71,244  
152,467  
(36,306) 
550,909  

Net cash used in operating activities 

(1,797,144) 

(2,443,352) 

Changes in liabilities arising from financing activities 

Consolidated 

Balance at 1 July 2018 
Net cash from/(used in) 
financing activities 
Derivative financial liability 

Balance at 30 June 2019 
Net cash from/(used in) 
financing activities 
Leases recognised on adoption 
of AASB 16 (note 2) 
Conversions 
Change in derivative liability 
fair value 
Conversion option recorded in 
equity 

Loans 
payable - 
NTH Mobile 
Limited 
$ 

Loans 
payable - 
  BillFront 

$ 

Convertible 
notes 
payable - 
JGB 
$ 

  Convertible 
notes 
payable - 
European 
Investment 
  Obsidian    Consortium  

Convertible 
notes 
payable - 

$ 

$ 

Lease 
liabilities 
$ 

Total 
$ 

-  

-   3,287,542  

-  

418,397 
-  

2,169,032 
-  

(3,287,542)
-  

404,420 
152,467  

-  

- 
-  

-  

-   3,287,542 

- 
-  

(295,693)
152,467 

-   3,144,316 

556,887  

(563,071)

2,821,000 

(323,327)

1,019,007 

- 
(297,718) 

- 
(641,227) 

2,322,264 
-  

2,322,264 
(938,945)

303,902 

- 

- 

(297,009)

- 

- 

303,902 

(297,009)

-   1,882,764   1,998,937   5,553,535 

418,397   2,169,032  

(418,397)

(497,198)

- 
-  

- 

- 

- 
-  

- 

- 

-  

- 

- 
-  

- 

- 

-  

69 

Balance at 30 June 2020 

-   1,671,834  

 
 
 
 
 
 
   
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 39. Earnings per share 

Consolidated 

2020 
$ 

2019 
$ 

Loss after income tax attributable to the owners of Crowd Media Holdings Limited 

(1,914,560) 

(4,795,984) 

Weighted average number of ordinary shares used in calculating basic earnings per share 

  280,020,911   228,411,790 

Weighted average number of ordinary shares used in calculating diluted earnings per share    280,020,911   228,411,790 

  Number 

  Number 

Basic earnings per share 
Diluted earnings per share 

Cents 

Cents 

(0.68) 
(0.68) 

(2.10) 
(2.10) 

Options and performance rights have been excluded from the above calculation in the current and previous year as their 
inclusion would be anti-dilutive. 

Note 40. Share-based payments 

Options 

Debt refinancing plan options 
As part of the debt refinancing plan in the year ended 30 June 2019, 2,000,000 options were issued to entities associated 
with JGB (Cayman) Newton Ltd ('JGB'). 

Consultant options 
At the 2019 Annual General Meeting, shareholders approved the grant of 8,514,488 options to Starland Management Pty 
Ltd,  and  on  30  January  2020  a  further  4,752,000  options  were  granted,  in  consideration  for  corporate  advisory  and 
consulting  services  provided  by  Starland  Management  Pty  Ltd.  On  6  December  2019,  576,889  consultant  options  were 
granted to Peak Asset Management in consideration for corporate and advisory and consulting services provided by Peak 
Asset Management. 

Investor Relations consultant options 
At the 2019 Annual General Meeting, shareholders approved the grant of 10,000,000 Investor Relations consultant options 
in consideration for investor relations services provided by its investor relations consultant, DGWA, the German Institute for 
Asset and Equity Allocation and Valuation 'Deutsche Gesellschaft für Wertpapieranalyse GmbH'. 

Executive Share Options Plan ('ESOP') 
The ESOP established by the Group and approved by shareholders at a general meeting, granted 26,000,000 options over 
ordinary  shares  in  the  Company  to  certain  key  management  personnel  (and  Directors)  of  the  Group.  The  options  were 
granted in accordance with performance guidelines established by the Board. 

70 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 40. Share-based payments (continued) 

Set out below are summaries of options granted: 

2020 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

 02/04/2022 
 06/12/2021 
 06/12/2021 
 06/12/2021 
 06/12/2021 
 13/12/2022 
 13/12/2022 
 13/12/2022 
 31/12/2023 

02/04/2019 
06/12/2019 
06/12/2019 
06/12/2019 
06/12/2019 
13/12/2019 
13/12/2019 
13/12/2019 
30/01/2020 

2019 

$0.05000   
$0.03000   
$0.03000   
$0.05000   
$0.10000   
$0.03000   
$0.05000   
$0.07000   
$0.03000   

-  
2,000,000  
576,889  
-  
8,514,488  
-  
5,000,000  
-  
-  
5,000,000  
-   13,000,000  
6,500,000  
-  
6,500,000  
-  
4,752,000  
-  
2,000,000   49,843,377  

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

02/04/2019 

 02/04/2022 

$0.05000   

-  
-  

2,000,000  
2,000,000  

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  

-  
-  
-  
-  
-  

2,000,000 
576,889 
8,514,488 
5,000,000 
5,000,000 
(1,300,000)  11,700,000 
5,850,000 
5,850,000 
4,752,000 
(2,600,000)  49,243,377 

(650,000) 
(650,000) 
-  

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

-  
-  

2,000,000 
2,000,000 

Performance rights 
On  17  December  2014,  shareholders  approved  a  Performance  Rights  Plan  ('PR  Plan').  Under  the  PR  Plan,  selected 
employees  and  Directors  may  be  granted  performance  rights  which  will  entitle  them  to  receive  ordinary  shares  in  the 
Company, subject to the Company meeting performance objectives. 

On  31  July  2019,  the  Company  agreed  to  issue  11,000,000  Performance  Rights  ('PRs')  to  employees,  excluding  the 
directors and CEO. On 18 December 2019, the Board modified the conditions of the performance rights as follows: 
● 

 1-year  performance  rights:  20%  of  the  performance  rights  (2,200,000)  will  be  issued  to  employees  that  have  been 
continuously  employed  by  Crowd  as  of  the  vesting  date  of  30  June  2020.  For  employees  that  met  the  vesting 
conditions, the 1-year performance rights were exercised in August 2020. 
 2-year  performance  rights:  30%  of  the  performance  rights  (3,300,000)  will  be  issued  to  employees  that  have  been 
continuously employed by Crowd as of the vesting date of 30 June 2021. 
 3-year  performance  rights:  50%  of  the  performance  rights  (5,500,000)  will  be  issued  to  employees  that  have  been 
continuously employed by Crowd as of the vesting date of 30 June 2022. 
 Any extenuating circumstances regarding continuous employment are subject to Board approval. 

● 

● 

● 

Set out below are summaries of performance rights granted: 

2020 

Grant date 

 Expiry date 

18/12/2019 
18/12/2019 
18/12/2019 

 30/06/2020 
 30/06/2021 
 30/06/2022 

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

2,200,000  
-  
3,300,000  
-  
-  
5,500,000  
-   11,000,000  

-  
-  
-  
-  

2,200,000 
-  
3,300,000 
-  
-  
5,500,000 
-   11,000,000 

71 

 
 
 
 
 
 
   
 
 
   
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 40. Share-based payments (continued) 

2019 

Grant date 

 Expiry date 

16/01/2015 
11/05/2015 
10/07/2015 
24/07/2015 
02/12/2015 
13/04/2016 
05/08/2016 
15/09/2017 

 30/11/2018 
 30/11/2018 
 30/11/2018 
 30/11/2018 
 30/11/2018 
 30/11/2018 
 30/11/2018 
 30/11/2018 

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

2,500,000  
1,500,000  
325,000  
500,000  
16,667  
479,161  
500,000  
2,912,844  
8,733,672  

-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
-  
-  
-  
-  

(2,500,000) 
(1,500,000) 
(325,000) 
(500,000) 
(16,667) 
(479,161) 
(500,000) 
(2,912,844) 
(8,733,672) 

- 
- 
- 
- 
- 
- 
- 
- 
- 

Valuation model inputs 
For the options granted during the current financial year, the valuation model inputs used to determine the fair value at the 
grant date, are as follows: 

Grant date 

 Expiry date 

06/12/2019 
06/12/2019 
06/12/2019 
06/12/2019 
13/12/2019 
13/12/2019 
13/12/2019 
30/01/2020 

 06/12/2021 
 06/12/2021 
 06/12/2021 
 06/12/2021 
 13/12/2022 
 13/12/2022 
 13/12/2022 
 31/12/2023 

  Share price    Exercise 
  at grant date   

price 

  Expected 
volatility 

  Dividend 

  Risk-free 

  Fair value 

yield 

interest rate    at grant date 

$0.02100   
$0.02100   
$0.02100   
$0.02100   
$0.02400   
$0.02400   
$0.02400   
$0.02100   

$0.03000   
$0.03000   
$0.05000   
$0.10000   
$0.03000   
$0.05000   
$0.07000   
$0.03000   

87.70%   
87.70%   
87.70%   
87.70%   
87.70%   
87.70%   
87.70%   
87.70%   

- 
- 
- 
- 
- 
- 
- 
- 

1.04%   
1.04%   
1.04%   
1.04%   
1.04%   
1.04%   
1.04%   
1.04%   

$0.0079  
$0.0790  
$0.0053  
$0.0025  
$0.0122  
$0.0094  
$0.0077  
$0.0101  

For the performance rights granted during the current financial year, the valuation model inputs used to determine the fair 
value at the grant date, are as follows: 

Grant date 

 Expiry date 

18/12/2019 
18/12/2019 
18/12/2019 

 30/06/2020 
 30/06/2021 
 30/06/2022 

Note 41. Events after the reporting period 

  Share price    Expected 
volatility 
  at grant date   

  Dividend 

  Risk-free 

  Fair value 

yield 

interest rate    at grant date 

$0.02300   
$0.02300   
$0.02300   

- 
- 
- 

- 
- 
- 

- 
- 
- 

$0.0230  
$0.0230  
$0.0230  

Novel Coronavirus (COVID-19) 
The  Novel  Coronavirus  ('COVID-19')  has  been  declared  a  pandemic  in  March  2020  by  the  World  Health  Organisation 
('WHO'). There  have  been  considerable economic impacts in  Australia,  Europe  and  globally arising from the outbreak of 
COVID-19  and  Government  action  to  reduce  the  spread  of  the  virus.  The  outbreak  of  COVID-19  and  the  subsequent 
quarantine  measures  imposed  by  the  Australian,  European  and  other  governments  as  well  as  the  travel  and  trade 
restrictions  imposed  by  Australia,  Europe  and  other  countries  in  early  2020  have  caused  disruption  to  businesses  and 
economic activity. 

The impact of the COVID-19 pandemic is ongoing is dependent on measures imposed by the Australian Government and 
other  countries,  such  as  maintaining  social  distancing  requirements,  quarantine,  travel  restrictions  and  any  economic 
stimulus that may be provided. It is not practicable to estimate the potential impact, positive or negative, after the reporting 
date. 

72 

 
 
 
 
 
 
   
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
Crowd Media Holdings Limited 
Notes to the financial statements 
30 June 2020 

Note 41. Events after the reporting period (continued) 

Results of the Extraordinary General Meeting held on 25 August 2020 
At the 25 August 2020 EGM, Shareholders approved the following: 
● 

 Issue  of  576,889  shares  and  576,889  options  on  6  December  2019  in  consideration  for  corporate  advisory  and 
consulting services provided by Peak Asset Management; 
 Prior  issue  of  4,752,000  shares  and  4,752,000  options  on  30  January  2020  in  consideration  for  corporate  advisory 
and consulting services provided by Starland Management Pty Ltd; 
 Prior issue of 5,000,000 shares on 17 June 2020 to VITAL Innovations; 
 Prior issue of 61,210,000 shares on 26 June 2020 to professional and sophisticated investors; and 
 Issue of 31,105,000 options to shareholders who participated in the placement on 26 June 2020. 

● 

● 
● 
● 

No other matter or circumstance has arisen since 30 June 2020 that has significantly affected, or may significantly affect 
the Group's operations, the results of those operations, or the Group's state of affairs in future financial years. 

73 

 
 
 
 
 
 
   
 
 
   
  
  
  
Crowd Media Holdings Limited 
Directors' declaration 
30 June 2020 

In the directors' opinion: 

●

●

●

●

the  attached  financial  statements  and  notes  comply  with  the  Corporations  Act  2001,  the  Accounting  Standards,  the 
Corporations Regulations 2001 and other mandatory professional reporting requirements;

the attached financial statements and notes comply with International Financial Reporting Standards as issued by the
International Accounting Standards Board as described in note 2 to the financial statements;

the attached financial statements and notes give a true and fair view of the Group's financial position as at 30 June
2020 and of its performance for the financial year ended on that date; and

there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due
and payable.

The directors have been given the declarations required by section 295A of the Corporations Act 2001. 

Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001. 

On behalf of the directors 

___________________________ 
Steven Schapera 
Chairman 

28 August 2020 
Melbourne 

74 

 
INDEPENDENT AUDITOR’S REPORT  
To the Members of Crowd Media Holdings Limited  

Opinion 

We have audited the financial report of Crowd Media Holdings Limited (the Company) and its subsidiaries (the 
Group), which comprises the statement of financial position as at 30 June 2020, the statement of profit or loss 
and other comprehensive income, the statement of changes in equity and the statement of cash flows for the year 
then ended, and notes to the financial statements, including a summary of significant accounting policies, and the 
directors' declaration.  In our opinion the  accompanying  financial report  of  the Group  is in  accordance with  the 
Corporations Act 2001, including:  

(i) 

giving a true and fair view of the Group's financial position as at 30 June 2020 and of its financial 
performance for the year then ended; and  

(ii) 

complying with Australian Accounting Standards and the Corporations Regulations 2001.  

Basis for Opinion 

We  conducted  our  audit  in  accordance  with  Australian  Auditing  Standards.  Our  responsibilities  under  those 
standards are further described in the Auditor's Responsibilities for the Audit of the Financial Report section of 
our report. We are independent of the Group in accordance with the auditor independence requirements of the 
Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical Standards Board's 
APES 110 Code of Ethics for Professional Accountants (the Code) that are relevant to our audit of the financial 
report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code.  

We confirm that the independence declaration required by the Corporations Act 2001, which has been given to 
the directors of the Company, would be in the same terms if given to the directors as at the time of this auditor's 
report. 

We  believe  that  the  audit  evidence  we  have  obtained  is  sufficient  and  appropriate  to  provide  a  basis  for  our 
opinion. 

Material Uncertainty Related to Going Concern 

We draw attention to Note 2 in the financial report, which indicates that the Group incurred a net loss after tax of 
$1,914,560 and had net operating cash outflows of $1,797,144 during the year ended 30 June 2020. As at this 
date, the Group had net current liabilities of $300,448.  As stated in Note 2, these events or conditions, along with 
other matters as set forth in Note 2, indicate that a material uncertainty exists that may cast significant doubt on 
the Group's ability to continue as a going concern. Our opinion is not modified in respect of this matter. 

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key Audit Matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report of the current period. These matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.  
In  addition  to  the  matter  described  in  the  Material  Uncertainty  Related  to  Going  Concern  section,  we  have 
determined the matters described below to be the key audit matters to be communicated in our report. 

Key Audit Matter 

How our audit addressed this matter 

Recognition of Revenue and Accrued Revenue 
Refer to Note 5 in the financial statements 

The  Group’s  revenue  relates 
the  sale  of 
information  and  entertainment  content  services  for 
mobile phones and tablets, and direct to consumer 
product sales and/or services. 

to 

Total revenue for the year ended 30 June 2020 was 
$16.4m  and  accrued  revenue  of  $1.9m,  which  is 
material  to  the  financial  statements.    We  have 
considered the recognition of revenue due to its size 
and magnitude in the financial statements. 

The  nature  and  timing  of  recognition  of  accrued 
revenue  at  year-end 
involves  management 
judgement and is complex. 

We have considered the recognition of revenue and 
the  associated  accrued  revenue  as  a  key  audit 
matter because of the reasons above.  

AASB 9 – Expected Credit Loss 
Refer to Note 10 in the financial statements 

As  at  30  June  2020,  gross  trade  receivables 
amounted  to  $2.2m  (2019:  $3.9m),  and  the 
allowance  for impairment  of  accounts receivables 
amounted to $0.5m (2019: $1.8m).  

to  determine 

the  allowance 

The Group's management has applied a simplified 
ECL  model 
for 
impairment  of  trade  receivables.  The  ECL  model 
involves  the  use  of  various  assumptions,  macro-
economic  factors  and  study  of  historical  trends 
relating  to  the  Group's  history  of  a  collection  of 
trade receivables.  

We considered this a key audit matter as the ECL 
is  highly  subjective  and  requires  management  to 
make  significant  judgements,  assumptions  and 
estimates 
the 
expected credit loss model.   

the  application  of 

involved 

in 

Our key audit procedures in relation to the recognition 
of revenue included: 

  Obtaining  a  detailed  understanding  of 

the 
processes and internal  controls  associated  with 
the capture and recording of revenue;   

  Assessing  whether 

revenue 
recognition  policies  were  in  compliance  with 
AASB  15  Revenue 
from  Contracts  with 
Customers; 

the  Group’s 

  On  a  sample  basis,  vouching  to  supporting 
contracts and  third-party report  of  sales data  to 
revenue recognised; 

  Comparing accrued revenue to subsequent third-

party reports and funds receipted; and 

  Checking  the  accuracy  of  valuation  of  foreign 

currency transactions recorded.  

Our audit procedures included the following: 

  Assessing the valuation methodology used; 

  Verifying  whether  the  ECL  model  developed  by 
management is consistent with the requirements 
of AASB 9; 

  Testing 

the  accuracy  and  completeness  of 
underlying  data  used  in  the  model  and  the 
mathematical  accuracy  of  the  computation  of 
ECL;  

  Testing key assumptions and judgments, such as 
those  used  to  calculate  the  likelihood  of  default 
and  loss  on  default  by  comparing  to  historical 
data, as well as the appropriateness of forward-
looking factors (macroeconomic factors) used to 
determine ECL’s; and 

  Assessing  whether 

the  disclosures 

in 

the 

financial statements are adequate.  

76 

 
 
 
 
 
 
 
Key Audit Matters (Continued) 

Convertible Loan Notes 
Refer to Note 20 and 23 in the financial statements 

During the year, the Group issued convertible loan 
notes  for  the  value  of  $2.8m  and  as  at  30  June 
2020,  $1.9m was outstanding. 

We  have  identified  the  valuation  and  accounting 
treatment of convertible loans as a key audit matter 
because  both  are  complex  areas  and  require  the 
use  of  estimates.    Further,  the  separation  of  the 
debt  element 
from  the  equity  element  of  a 
convertible  loan  involves  a  significant  degree  of 
judgement. 

Our audit procedures included the following: 

  Review  of  the  convertible  loan  agreements  to 

evaluate the terms and conditions;  

  Evaluate  the  accounting  treatment  proposed  to 
determine whether in compliance with Australian 
Accounting Standards; 

  Verified amounts, interest rates and maturities to 

the supporting documentation; 

  Evaluating  the  reasonableness  of  key  inputs  in 

the valuation model;  

  Tested and reperformed the calculations carried 
out  to split  the  convertible  loans into  equity and 
debt elements; and 

  Assessing  whether 

the  disclosures 

in 

the 

financial statements are adequate. 

Other Information  

The directors are responsible for the other information. The other information comprises the information included 
in the Group's annual report for the year ended 30 June 2020 but does not include the financial report and the 
auditor's report thereon.  

Our opinion on the financial report does not cover the other information and accordingly we do not express any 
form of assurance conclusion thereon.  

In connection with our audit of the financial report, our responsibility is to read the other information and, in doing 
so, consider whether the  other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit or otherwise appears to be materially misstated.  

If,  based  on  the  work  we  have  performed,  we  conclude  that  there  is  a  material  misstatement  of  this  other 
information, we are required to report that fact. We have nothing to report in this regard.  

Responsibilities of the Directors for the Financial Report 

The directors of the Company are responsible for the preparation of the financial report that gives a true and fair 
view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal 
control as the directors determine is necessary to enable the preparation of the financial report that gives a true 
and fair view and is free from material misstatement, whether due to fraud or error.  

In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or to cease operations, or have no realistic 
alternative but to do so.  

77 

 
 
 
 
 
 
 
 
 
 
 
 
Auditor's Responsibilities for the Audit of the Financial Report 

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  financial  report  as  a  whole  is  free  from 
material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. 
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of this financial report.  

A  further  description  of  our  responsibilities  for  the  audit  of  the  financial  report  is  located  at  the  Auditing  and 
Assurance  Standards  Board  website  at:  www.auasb.gov.au/auditors_responsibilities/ar1.pdf This  description 
forms part of our auditor's report. 

Report on the Remuneration Report 

Opinion on the Remuneration Report 

We have audited the Remuneration Report included in the directors' report for the year ended 30 June 2020.  

In  our opinion, the  Remuneration  Report  of Crowd  Media Holdings Limited,  for the  year  ended  30  June  2020, 
complies with section 300A of the Corporations Act 2001.  

Responsibilities 

The directors of the Company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards.  

RSM AUSTRALIA PARTNERS 

M PARAMESWARAN 
Partner 

Dated: 28 August 2020 
Melbourne, Victoria 

78 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crowd Media Holdings Limited 
Shareholder information 
30 June 2020 

In accordance with ASX Listing Rule 4.10, the Company provides the following information to shareholders not elsewhere 
disclosed in this Annual Report. The information provided is current as at 10 August 2020 ('Reporting Date'). 

Corporate Governance Statement 
The Company’s Directors and management are committed to conducting the Group’s business in an ethical manner and in 
accordance  with  the  highest  standards  of  corporate  governance.  The  Company  has  adopted  and  substantially  complies 
with the ASX Corporate Governance Principles and Recommendations (Third Edition) ('Recommendations') to the extent 
appropriate to the size and nature of the Group’s operations. 

The  Company  has  prepared  a  statement  which  sets  out  the  corporate  governance  practices  that  were  in  operation 
throughout the financial year for the Company, identifies any Recommendations that have not been followed, and provides 
reasons for not following such Recommendations ('Corporate Governance Statement'). 

In accordance with ASX Listing Rules 4.10.3 and 4.7.4, the Corporate Governance Statement will be available for review 
on  Crowd  Media’s  website,  https://investor.crowdmobile.com/corporate_governance.html#investor  (Website),  and  will  be 
lodged together with an Appendix 4G with ASX at the same time that this Annual Report is lodged with ASX. 

The  Appendix  4G  will  particularise  each  Recommendation  that  needs  to  be  reported  against  by  Crowd  Mobile  and  will 
provide shareholders with information as to where relevant governance disclosures can be found. 

The Company’s corporate governance policies and charters are all available on Crowd Media Holdings Limited’s Website. 

Substantial shareholders 

 Percentage of 
total shares 
on issue 
% 

Number held 
No. 

  25,742,968  
  20,213,228  

6.70%  
5.26%  

  Number of 

holders 
No. 

1,604 
2 
14 
3 
12 
1 
3 
3 
3 
1 
9 
5 
16 
16 
16 

DOMENIC CAROSA 
818 CORPORATE PTY LTD (818 A/C) 

Distribution of equity securities 
As at the Reporting Date, the number of holders in each class of equity securities: 

Fully paid ordinary shares 
Options exercisable at $0.03 each on or before 6 December 2021 
Options exercisable at $0.03 each on or before 31 December 2021 
Options exercisable at $0.03 each on or before 13 December 2022 
Options exercisable at $0.03 each on or before 31 December 2023 
Options exercisable at $0.05 each on or before 6 December 2021 
Options exercisable at $0.05 each on or before 2 April 2022 
Options exercisable at $0.05 each on or before 13 December 2022 
Options exercisable at $0.07 each on or before 13 December 2022 
Options exercisable at $0.10 each on or before 6 December 2021 
Convertible notes – Tranche 1 maturing on 29 April 2021 
Convertible notes – Tranche 2 maturing on 18 December 2021 
Performance rights vesting on 30 June 2020 
Performance rights vesting on 30 June 2021 
Performance rights vesting on 30 June 2022 

79 

 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Shareholder information 
30 June 2020 

Distribution of ordinary shareholders 

Holdings ranges: 
   1 to 1,000 
   1,001 to 5,000 
   5,001 to 10,000 
   10,001 to 100,000 
   100,001 and over 

Distribution of option holders 

Holdings ranges: 
1 to 1,000 
1,001 to 5,000 
5,001 to 10,000 
10,001 to 100,000 
100,001 and over 

Distribution of convertible notes 

Holdings ranges: 
   1 to 1,000 
   1,001 to 5,000 
   5,001 to 10,000 
   10,001 to 100,000 
   100,001 and over 

Holders 
No. 

  Total units 

No. 

 Percentage of 
total shares 
% 

4,983  
78  
237,069  
68  
213  
1,911,222  
798   32,949,141  
447   348,913,600  

- 
0.060 
0.500 
8.580 
90.860 

1,604   384,016,015  

100.000 

  Holders of 

options 
No. 

- 
- 
- 
- 
42 

42 

  Holders of 
convertible 
notes 
No. 

14 
- 
- 
- 
- 

14 

Less than marketable parcels of ordinary shares ('UMP Shares') 
The  number  of  holders  of  less  than  a  marketable  parcel  of  ordinary  shares  based  on  the  closing  market  price  at  the 
Reporting Date is as follows: 

Total shares 
No. 

UMP shares 
 No. 

UMP holders 
 No. 

 Percentage of issued shares 
held by UMP holders 
 % 

384,016,015 

 3,370 

 76 

 0.09 

80 

 
 
 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
  
  
Crowd Media Holdings Limited 
Shareholder information 
30 June 2020 

Quoted securities 

Twenty largest quoted equity security holders 
The  Company  only  has  one  class  of  quoted  securities,  being  ordinary  shares.  The  names  of  the  20  largest  holders  of 
ordinary shares, and the number of ordinary shares and percentage of capital held by each holder is as follows: 

CAROSA CORPORATION BV 
818 CORPORATE PTY LTD (818 A/C) 
D S A H HOLDINGS PTY LTD 
MR RENE RATH 
MR HENDRIKUS ANTONIUS JOHANNES KUSTERS 
1215 CAPITAL PTY LTD 
MR DIMCE NASTOVSKI (BRANDON NASTOVSKI A/C) 
MR NOEL RUSSELL CAMERON & DR BELINDA CAROLINE GOAD (NOEL CAMERON 
SUPER FUND A/C) 
MUTUAL TRUST PTY LTD 
STARLAND NOMINEES PTY LTD (THE STARLAND A/C) 
MAESTRO CAPITAL PTY LTD (MAESTRO CAPITAL SUPER A/C) 
MICHAEL MATTHEW FARRELLY 
AUSTRALCO SUPER INVESTMENTS PTY LTD (HNARAKIS FAMILY S/F A/C) 
MS CHUNYAN NIU 
BUMBLETON PTY LTD (WILLIAM COATS S/F A/C) 
MR ANDREW MARK DUNCAN 
MR DIMCE NASTOVSKI (CAITLIN NASTOVSKI A/C) 
CITICORP NOMINEES PTY LIMITED 
ADDINGUP PTY LIMITED (ADDINGUP S/F A/C) 
PERPETUAL CAPITAL INVESTMENTS PTY LTD 

Total remaining holders balance 

Ordinary shares  

  % of total  

  Number held  

  23,846,567  
  20,213,228  
  18,484,045  
8,792,570  
8,792,570  
7,477,142  
7,445,426  

6,641,176 
5,807,598  
5,332,102  
4,550,000  
4,200,000  
4,177,650  
4,000,000  
3,484,185  
3,438,009  
3,324,574  
3,311,863  
3,000,000  
2,937,936  

shares  
issued 

6.210 
5.264 
4.813 
2.290 
2.290 
1.947 
1.939 

1.729 
1.512 
1.389 
1.185 
1.094 
1.088 
1.042 
0.907 
0.895 
0.866 
0.862 
0.781 
0.765 

  149,256,641  

38.868 

  234,759,374  

61.132 

Unquoted equity securities 
The number of each class of unquoted equity securities on issue, and the number of their holders, are as follows: 

Class of equity securities 

Options exercisable at $0.03 each on or before 6 December 2021 
Options exercisable at $0.03 each on or before 31 December 2021 
Options exercisable at $0.03 each on or before 13 December 2022 
Options exercisable at $0.03 each on or before 31 December 2023 
Options exercisable at $0.05 each on or before 6 December 2021 
Options exercisable at $0.05 each on or before 2 April 2022 
Options exercisable at $0.05 each on or before 13 December 2022 
Options exercisable at $0.07 each on or before 13 December 2022 
Options exercisable at $0.10 each on or before 6 December 2021 
Convertible notes – Tranche 1 maturing on 29 April 2021 
Convertible notes – Tranche 2 maturing on 18 December 2021 
Performance rights vesting on 30 June 2020 
Performance rights vesting on 30 June 2021 
Performance rights vesting on 30 June 2022 

81 

  Number of 
unquoted 
equity 

Number 

  securities 

  of holders 

9,091,377  
  23,111,112  
  11,700,000  
  21,752,000  
5,000,000  
2,000,000  
5,850,000  
5,850,000  
5,000,000  
1,325  
740  
2,200,000  
2,857,500  
4,762,500  

2 
14 
3 
12 
1 
3 
3 
3 
1 
9 
5 
16 
16 
16 

 
 
 
 
 
 
   
  
  
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Crowd Media Holdings Limited 
Shareholder information 
30 June 2020 

Except as listed below, no persons hold 20% or more of the equity securities in any unquoted class that were not issued or 
acquired under an employee incentive scheme. 

● 

● 
● 

● 

● 
● 

● 

● 

● 
● 
● 

 Options exercisable at $0.03 each on or before 6 December 2021: 8,514,488 are held by 818 Corporate Pty Ltd (818 
A/C). 
 Options exercisable at $0.03 each on or before 31 December 2021: 5,555,556 are held by Mr Matthew Lucas Cain. 
 Options exercisable at $0.03 each on or before 13 December 2022: 4,550,000 are held by JCL Investments GMBH; 
4,550,000 are held by Namaqua Holdings Ltd; 2,600,000 are held by Dominet Digital Investments Pty Ltd (Dominet 
Digital Inves Fam AC). 
 Options exercisable at $0.03 each on or before 31 December 2023: 9,820,000 are held by 818 Corporate Pty Ltd (818 
A/C). 
 Options exercisable at $0.05 each on or before 6 December 2021: 5,000,000 are held by Stefan Muller. 
 Options exercisable at $0.05  each  on or before 2 April  2022:  1,136,541  are  held by JGB Partners  LP; 746,162 are 
held by JGB Capital Offshore Ltd. 
 Options exercisable at $0.05 each on or before 13 December 2022: 2,275,000 are held by JCL Investments GMBH; 
2,275,000 are held by Namaqua Holdings Ltd; 1,300,000 are held by Dominet Digital Investments Pty Ltd (Dominet 
Digital Inves Fam AC). 
 Options exercisable at $0.07 each on or before 13 December 2022: 2,275,000 are held by JCL Investments GMBH; 
2,275,000 are held by Namaqua Holdings Ltd; 1,300,000 are held by Dominet Digital Investments Pty Ltd (Dominet 
Digital Inves Fam AC). 
 Options exercisable at $0.10 each on or before 6 December 2021: 5,000,000 are held by Stefan Muller. 
 Convertible notes – Tranche 1 maturing on 29 April 2021: 500 notes are held by Namaqua Holdings Ltd. 
 Convertible notes – Tranche 2 maturing on 18 December 2021: 500 notes are held by Namaqua Holdings Ltd. 

Voting rights 
The only class of equity securities on issue in the Company which carry voting rights is ordinary shares. 

At a general meeting of the Company, every holder of ordinary shares is entitled to vote in person or by proxy or attorney; 
and  on  a  show  of  hands  every  person  present  who  is  a  member  has  one  vote,  and  on  a  poll  every  person  present  in 
person or by proxy or attorney has one vote for each ordinary share he holds. 

Voluntary escrow 
There are no securities on issue in the Company that are subject to voluntary escrow. 

Stock Exchange Listings 
The Company’s ordinary shares are quoted on the Australian Securities Exchange ('ASX') (ASX issuer code: CM8) and on 
the Frankfurt Stock Exchange (European stock code: CM3). 

Buybacks 
No securities were purchased on-market during the reporting  period  under or for the purposes of an employee incentive 
scheme  or  to  satisfy  the  entitlements  of  the  holders  of  options  or  other  rights  to  acquire  securities  granted  under  an 
employee incentive scheme. 

The Company is not currently conducting an on-market buy-back. 

Item 7 issues of securities 
There are no issues of securities approved for the purposes of item 7 of section 611 of the Corporations Act which have 
not yet been completed. 

Company secretary 
The Company’s secretary is Laura Newell. 

Registered office 
The address and telephone number of the Company’s registered office are: 

Level 4 
44 Gwynne Street  
CREMORNE VIC 3121 

Telephone: +61 3 9020 1468 

82 

 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
  
  
 
 
  
Crowd Media Holdings Limited 
Shareholder information 
30 June 2020 

Share registry 
The address and telephone number of the Company’s share registry, Boardroom Pty Limited, are: 

Street Address:  
Level 12  
225 George Street 
SYDNEY NSW 2000  

Telephone: +61 2 9290 9600 

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