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Crowd Media
Annual Report 2021

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FY2021 Annual Report · Crowd Media
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Crowd Media Holdings Limited
 
 
Appendix 4E
 
 
Preliminary final report
 
 
  
  
1. Company details 
  
Name of entity: 
Crowd Media Holdings Limited 
ABN: 
13 083 160 909 
Reporting period: 
For the year ended 30 June 2021 
Previous period: 
For the year ended 30 June 2020 
  
 
2. Results for announcement to the market 
  
$
Revenues from ordinary activities 
down 
33.0% to 
11,058,027
 
 
 
 
Loss from ordinary activities after tax attributable to the owners of Crowd 
Media Holdings Limited 
up 
225.7% to 
(6,235,508)
 
 
 
 
Loss for the year attributable to the owners of Crowd Media Holdings 
Limited 
up 
225.7% to 
(6,235,508)
  
Dividends 
There were no dividends paid, recommended or declared during the current financial period. 
  
Comments 
The loss for the Group after providing for income tax amounted to $6,235,508 (30 June 2020: $1,914,560). 
  
Refer to Directors Report for discussion of the results of operation for the year. 
  
 
3. Net tangible assets 
  
Reporting 
period
Previous 
period
Cents
Cents
Net tangible assets per ordinary security 
0.77
0.46
  
Calculated as follows: 
Group
2021
2020
$
$
Net assets 
5,251,448 
2,581,775 
Less: Intangibles 
(507,020)
(825,158)
Net tangible assets 
4,744,428 
1,756,617 
 
Total shares issued 
620,030,418 
384,016,015 
  
 
4. Control gained over entities 
  
Not applicable. 
  
 
 

Crowd Media Holdings Limited
 
 
Appendix 4E
 
 
Preliminary final report
 
 
  
  
5. Loss of control over entities 
  
Name of entities (or group of entities) 
Bongo Operations Pty Ltd 
Global AQA Pty Ltd 
Buddy Operations Pty Ltd 
Crowd Mobile QA Operations B.V. 
  
Date control lost 
1 May 2021 
  
$
Contribution of such entities to the reporting entity's profit/(loss) from ordinary activities before income tax 
during the period (where material) 
(2,223,178)
 
Profit/(loss) from ordinary activities before income tax of the controlled entity (or group of entities) whilst 
controlled during the whole of the previous period (where material) 
(446,745)
  
 
6. Dividends 
  
Current period 
There were no dividends paid, recommended or declared during the current financial period. 
  
Previous period 
There were no dividends paid, recommended or declared during the previous financial period. 
  
 
7. Dividend reinvestment plans 
  
Not applicable. 
  
 
8. Details of associates and joint venture entities 
  
The Group has an interest in a joint venture that, at 30 June 2021, had not yet been fully incorporated. Once the entity is 
incorporated, information in relation to ASX 4.3A(11) will be provided in the financial report for the half-year ended 31 
December 2021. 
  
 
9. Foreign entities 
  
Details of origin of accounting standards used in compiling the report: 
  
Not applicable. 
  
 
10. Audit qualification or review 
  
Details of audit/review dispute or qualification (if any): 
  
The financial statements have been audited and an unmodified opinion has been issued. 
  
 
11. Attachments 
  
Details of attachments (if any): 
  
The Annual Report of Crowd Media Holdings Limited for the year ended 30 June 2021 is attached. 
  
 

Crowd Media Holdings Limited
 
 
Appendix 4E
 
 
Preliminary final report
 
 
  
  
12. Signed 
  
As authorised by the Board of Directors 
  
  
 
 
Signed ___________________________ 
Date: 27 August 2021 
  
  
Steven Schapera 
 
Chairman 
 
Melbourne 
 
  

1
Crowd Media
Holdings Limited
(ASX:CM8 / FWB: CM3)
For year ended 30 June 2021

Crowd is in a strong position to 
compete: as at 30 June 2021 we 
had disposed of almost all legacy 
debt; had $3.1 million of cash on 
hand; divested the loss-making 
Mobile Premium SMS business; 
and had assembled an 
outstanding execution team to 
drive our Talking Head vision to 
commercialisation.
Steven Schapera
Crowd Media Holdings Limited - Chairman

The Board looks forward to 
welcoming Mr Idan Schmorak as 
the Company’s Chief Executive 
Officer. Idan’s military 
background has clearly 
characterised his 
lead-from-the-front management 
style, with a focus and discipline 
that is exemplary. 
Crowd Media Holdings Limited
Contents
30 June 2021
Corporate directory
2
Chairman’s letter
3
Directors’ report
6
Auditor’s independence declaration
23
Consolidated statement of profit or loss and other comprehensive income
24
Consolidated statement of financial position
26
Consolidated statement of changes in equity
27
Consolidated statement of cash flows
28
Notes to the consolidated financial statements
29
Directors' declaration
78
Independent auditor’s report to the members of Crowd Media Holdings Limited
79
Shareholder information
83
1
Steven Schapera
Crowd Media Holdings Limited - Chairman

Crowd Media Holdings Limited
Corporate directory
30 June 2021
Directors
Steven Schapera - Chairman 
Domenic Carosa
Matthew Blake
Scott Mison
Company Secretary
Scott Mison
Registered Office
202/37 Barrack Street
Perth WA 6000
Australia
Tel: 1300 034 045 (within Australia)  |  +61 (3) 9020 1468 (outside Australia)
Fax: +61 (3) 9923 6507
Principal place of business
95B Piet Heinkade
1019 GM Amsterdam
Netherlands
+61 (3) 9020 1468 (outside Australia)
Share Registry
Boardroom Pty Limited
Level 12
225 George Street
Sydney NSW 2000
Tel: 1300 737 760 (within Australia)  | +61 (0) 3 9290 9600 (outside Australia)
Fax: +61 (2) 9279 0664
Auditor
RSM Australia Partners
Level 21
55 Collins Street
Melbourne VIC 3000
Stock exchange listing
Crowd Media Holdings Limited shares are listed on the Australian Securities Exchange 
(ASX code: CM8)
Crowd Media Holdings Limited shares are also dual listed on the Frankfurt Stock 
Exchange (FWB code: CM3)
Website
Corporate Governance 
Statement
www.crowdmedia.com
The Company’s directors and management are committed to conducting the Group’s 
business in an ethical manner and in accordance with the highest standards of 
corporate governance. The Company has adopted and substantially complies with the 
ASX Corporate Governance Principles and Recommendations (4th Edition) 
(‘Recommendations’) to the extent appropriate to the size and nature of the Group’s 
operations.
 The Company has prepared a Corporate Governance Statement which sets out the 
corporate governance practices that were in operation throughout the financial year for 
the Company, identifies any Recommendations that have not been followed, and 
provides reasons for not following such Recommendations.
 The Company’s Corporate Governance Statement and policies, which will be 
approved at the same time as the Annual Report, can be found on its website: 
https://crowdmedia.listedcompany.com/corporate_governance.html
2

Chairman’s Letter
“Crowd Media showed significant financial 
improvements in terms of liquidity and financial 
position compared to the previous year. Crowd 
raised $6.9 million (net of transaction costs) in FY 
2021 from share placements and option 
exercises. These proceeds were used to make 
key strategic investments in support of our 
Talking Head strategy, as well as to retire the 
onerous BillFront note payable in full. ”
Financial Summary
For FY 2021, revenue was $10.9 million, underlying 
EBITDA was ($1.0 million), and operating cashflow 
was ($1.2 million).
Crowd Media showed significant financial 
improvements in terms of liquidity and financial 
position compared to the previous year. Crowd raised 
$6.9 million (net of transaction costs) in FY 2021 from 
share placements and option exercises. These 
proceeds were used to make key strategic 
investments in support of our Talking Head strategy, 
as well as to retire the onerous BillFront note payable 
in full. As at 30 June 2021, Crowd’s net cash (cash 
less debt) was $2.5 million, a substantial increase of 
$4.2 million from 30 June 2020.
The net tangible asset backing for each Crowd share 
of 0.77 cents has improved by 67% versus prior year 
at 0.46 cents.
Underlying EBITDA Results
Crowd Media reported an underlying EBITDA result of 
($1.0 million) for FY 2021:
Net Profit / (Loss) after tax (NPAT)
(6,235,508)
Add back: income tax expense / (benefit)* 
(non-cash)
2,352,435
Add back: finance costs
461,043
Deduct: interest revenue
(18,131)
Add back: depreciation & amortisation
639,219
Earnings before interest, tax, 
depreciation and amortisation (EBITDA)
(2,800,942)
Add back: impairment expenses (non-cash)
853,843
Add back: share-based payments expense
399,197
Add back: restructuring and financing costs
503,308
Effects of exchange rate changes
231
Underlying EBITDA
(1,044,363)
Dear Shareholders,
I am pleased to present Crowd Media’s 2021 Annual Report. Crowd is in a strong position to compete: as at 30 June 
2021 we had disposed of almost all legacy debt; had $3.1 million of cash on hand; divested the loss-making Mobile 
Premium SMS business; and had assembled an outstanding execution team to drive our Talking Head vision to 
commercialisation.
Since then, we have reached another significant milestone with the appointment of Mr Idan Schmorak as Chief 
Executive Office of the Company effective 20 September 2021. Before joining Crowd, Idan served as the Director of 
Business Development at VFR Holdings, an Israeli-based start-up incubator and investment firm. In this position, he 
was tasked with driving growth  in products and services, increasing sales revenue and leading the marketing function 
across a number of company-owned  ventures, including leading the “Talking Head” team as part of VFR’s joint 
venture with Crowd Media. The Board is delighted to welcome Mr Schmorak to lead Crowd Media in its next phase of 
growth as we drive our conversational commerce objectives to commercialisation.
In support of these objectives, and the repositioning of the company as a media tech player, the Board of Crowd Media 
sought to cement a number of strategic alliances. Today these comprise four investee partners: Forever Holdings (UK); 
our joint venture with VFR (Israel), UneeQ / Digital Humans (USA) and Aflorithmic (UK). Each of these serve to further 
advance our Talking Head strategy. Crowd has since released its beta version of the “Digital Dom - Talking Head”. This 
digital twin of Crowd’s Director, Domenic Carosa, showcases Crowd’s integration of our partner technologies 
(Aflorithmic for Dom’s voice cloning, and VFR for the Digital Dom), and delivered great learnings for our conversational 
commerce platform. Today the plan is coming together nicely, and we can soon shift focus to the integration of 
Crowd’s Q&A tech.
3
* Income tax expense reflects a non-cash write-off of 
deferred tax assets of $2.7 million.

Chairman’s Letter
Q&A
All players, including Crowd Mobile, have witnessed a 
decline in the use of SMS as a paid-messaging 
platform. This trend has been accompanied by 
strengthening and material regulatory headwinds 
culminating in the Board deciding to divest its legacy 
and loss making Mobile Premium SMS business for a 
nominal amount effective 1 May 2021. Going forward, 
this will improve overall profitability of the company by 
allowing the Mobile division to focus solely on the 
profitable Subscription business. The underlying Q&A 
AI-driven technology platform remains the property of 
Crowd and the purchaser of the Q&A business has 
been provided with a non-exclusive license to use the 
platform for a monthly recurring fee.
Subscription
This division has also faced a number of regulatory 
headwinds, which we were able to mitigate with the 
launch of new products and markets. Revenue for FY 
2021 of $6.0 million was down 14% versus the prior 
year, however, the underlying EBITDA profit 
contribution was flat at $2.0 million (FY 2020: $2.1 
million). The Company continues to optimize its cost 
base within the division in order to maximise profits 
and cashflow.
Crowd Direct Division
Revenue for the Crowd Direct division grew by 186% 
versus the prior year, however, the business has 
performed below our internal expectations as 
measured by return on marketing spend. We are 
seeing retail advertising dollars continue to move away 
from bricks and mortar to aggressive online 
deployment, coupled with deepening discounts. 
Taken together, this has driven customer acquisition 
costs up, and CM2 margins down, to the point where 
it is not sustainable for a number of our brands. 
Accordingly, we have restructured this business 
segment in a positive way, to focus on our 
best-performing brands: Kamu and KINN, which we 
see as having the strongest potential. 
Fiscal Responsibility
Total current and non-current borrowings were 
reduced by $2.9 million during the year. The Company 
fully repaid its securitized BillFront debt facility in 
November 2020, ahead of the scheduled maturity in 
April 2021, which saves the company at least $0.2 
million per year in financing costs. The Tranche 1 
convertible notes matured on 28 June 2021; of these, 
545 notes ($1,000 each) were converted to shares and 
460 notes were repaid in cash. As at 30 June 2021, 
total borrowings outstanding were $0.6 million, this 
being Tranche 2 of the convertible notes, maturing in 
December 2021.
Crowd Media showed strong improvements in 
numerous financial metrics compared to the prior 
year: operating cash flows of ($1.2 million) improved 
by $0.6 million, or 35%; working capital improved by 
$3.1 million from ($0.3 million) to $2.8 million; net 
assets increased by $2.7 million from $2.6 million to 
$5.3 million; and net cash (cash less debt) increased 
by $4.2 million from ($1.7 million) to $2.5 million.
The Board continues to review cashflow, costs, debt 
finance strategy, and balance sheet strength on an 
ongoing and disciplined basis.
Board, Governance and Management
The Board is committed to ensuring Crowd’s business 
is conducted in accordance with the highest 
standards of corporate governance and we work 
closely with our Auditors who assist us to navigate this 
process.
This, together with strong management and an 
experienced Board, creates a positive culture for 
shareholders, employees and customers.
Outlook
With the divestiture of the loss-making Mobile 
Premium SMS business, the Crowd Mobile division is 
able to now focus solely on the profitable Subscription 
business. Whilst the Mobile Subscription division is 
expected to deliver ongoing profits, and its cost base 
and performance are continually optimised to ensure 
this, the Company is not expecting any growth within 
this segment. Conversational commerce, on the other 
hand, is growing exponentially and our timing seems 
perfect.
The Board looks forward to welcoming Mr Idan 
Schmorak as the Company’s Chief Executive Officer. 
Idan’s military background has clearly characterised 
his lead-from-the-front management style, with a 
focus and discipline that is exemplary. His substantial 
experience in avatar and AI technology, as well as 
business development, is just what Crowd needs in a 
CEO to drive the Talking Head platform and its 
conversational commerce capabilities.
On behalf of the Board, I thank our Shareholders for 
their ongoing support. To the Company’s Management 
team, I thank you for your loyalty, integrity, and 
committed effort during a most challenging period. I 
also thank my co-directors for the significant value 
they have added to the Board, and the extent to which 
they have made themselves available. Special thanks 
must go to CFO Melanie Mouldenhauer who has 
worked under most testing conditions, and director 
Domenic Carosa for his assistance particularly with 
the divestment of the Mobile Premium SMS business.
As Chairman, I look forward to leading Crowd Media 
into its next phase of growth, as we execute on our 
strategic plans to reposition this business for a 
prosperous future in conversational commerce.
Steven Schapera
Crowd Media Holdings Limited - Chairman
4

5

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
6 
The directors present their report, together with the financial statements, on the consolidated entity (referred to hereafter as 
the 'Group' or 'Crowd') consisting of Crowd Media Holdings Limited (referred to hereafter as the 'Company', 'parent entity' 
or 'Crowd Media') and the entities it controlled at the end of, or during, the year ended 30 June 2021. 
  
Directors 
The following persons were directors of Crowd Media Holdings Limited during the whole of the financial year and up to the 
date of this report, unless otherwise stated: 
  
Steven Schapera - Chairman 
 
Domenic Carosa* 
 
Matthew Blake 
Appointed 7 April 2021 
Scott Mison 
Appointed 7 April 2021 
Robert Quandt 
Resigned 30 June 2021 
John Palermo 
Resigned 1 April 2021 
  
* 
On 27 January 2021, Domenic Carosa resigned as Chief Executive Officer of the Company, effective 31 March 2021, 
however remained on the board of directors as a Non-Executive Director from this date. 
  
Principal activities 
During the financial year the principal continuing activities of the Group consisted of the sale of information, entertainment 
and content and utility services for mobile phones and tablets; the sale of products direct-to-consumer; and development of 
conversational commerce technology. 
  
Dividends 
There were no dividends paid, recommended or declared during the current or previous financial year. 
  
Review of operations 
Crowd Media Holdings Limited was organised into three operating segments during the financial year: Mobile Content- 
Q&A (or ‘Q&A’), Mobile Content-Subscription (or ‘Subscription’) and Crowd Direct. Effective 1 May 2021, the Group sold its 
Q&A Mobile Premium SMS business for a nominal amount. This will improve overall profitability of the company by 
allowing the Mobile division to focus solely on the profitable Subscription business. The underlying Q&A AI-driven 
technology platform will remain the property of Crowd and the purchaser will be provided with a non-exclusive license to 
use the platform. 
  
Crowd Media Group earned revenue, from both continuing and discontinued operations, for the year ended 30 June 2021 
of $10,909,622 versus $16,480,683 in the prior year ended 30 June 2020 (‘pcp’ or ’prior year’). The Company’s earnings 
before interest, tax, depreciation and amortisation ('EBITDA') was a loss of ($2,800,942) for the year (pcp: loss of 
($1,071,400)) and the net loss after tax for the year was ($6,235,508) (30 June 2020: ($1,914,560)). Crowd Media’s net 
asset position at 30 June 2021 was $5,251,448, an increase of $2,669,673 from the 30 June 2020 balance. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
7 
Notably, the Company’s EBITDA and net loss includes a non-cash share-based payment charge of $399,197, restructuring 
costs of $503,308 and non-cash impairment expenses of $853,843. When adjusting only for these effects, consistent with 
performance measures reported to shareholders during the year, the Underlying EBITDA for the financial year is a loss of 
($1,044,363), as follows: 
  
2021
2020
Increase/ 
(decrease)
Percentage 
change
$
$
$
%
Net profit / (loss) after tax ('NPAT') 
(6,235,508)
(1,914,560)
(4,320,948)
226% 
 
Deduct/(Add back): income tax expense / (benefit)* (non-cash)
2,352,435
(654,348)
3,006,783
(460%)
Add back: finance costs 
461,043
899,679
(438,636)
(49%)
Deduct: interest revenue 
(18,131)
(327)
(17,804)
5445% 
Add back: depreciation and amortisation 
639,219
598,156
41,063
7% 
 
Earnings before interest, tax, depreciation and amortisation 
('EBITDA') 
(2,800,942)
(1,071,400)
(1,729,542)
161% 
 
 
Add back: impairment expenses (non-cash) 
853,843
(3,197)
857,040
(26808%)
Add back: share-based payments expense (non-cash) 
399,197
302,488
96,709
32% 
Add back: restructuring and financing costs 
503,308
605,265
(101,957)
(17%)
Add back: net fair value loss on derivative financial liabilities 
-
303,902
(303,902)
(100%)
Effects of exchange rate changes 
231
4,315
(4,084)
(95%)
 
 
Underlying EBITDA 
(1,044,363)
141,373
(1,185,736)
(839%)
  
* 
Income tax expense for the year ended 30 June 2021 reflects a non-cash write-off of deferred tax assets of $2.7 
million. 
  
Comparison of years ended 30 June 2021 to 30 June 2020 
2021
2020
Increase/ 
(decrease)
Percentage 
change
$
$
$
%
Revenue 
10,909,622
16,480,683
(5,571,061)
(34%)
Other income 
137,506
22,000
115,506
525% 
Cost of sales 
(3,095,715)
(4,642,716)
1,547,001
(33%)
Selling, general and administration expenses 
(9,898,512)
(12,934,564)
3,036,052
(23%)
Impairment expense 
(853,843)
3,197
(857,040)
(26808%)
 
EBITDA Profit / (Loss) 
(2,800,942)
(1,071,400)
(1,729,542)
161% 
 
 
Interest income 
18,131
327
17,804
5445% 
Depreciation and amortisation 
(639,219)
(598,156)
(41,063)
7% 
Finance costs 
(461,043)
(899,679)
438,636
(49%)
Income tax (expense) / benefit* 
(2,352,435)
654,348
(3,006,783)
(460%)
 
 
NPAT 
(6,235,508)
(1,914,560)
(4,320,948)
226% 
  
* 
Income tax expense for the year ended 30 June 2021 reflects a non-cash write-off of deferred tax assets of $2.7 
million. 
  
Revenue 
For the year, revenue from Crowd Media’s continuing and discontinued operations totaled $10,909,622 (pcp: $16,480,683). 
Revenue from continuing operations of $7,026,273 (pcp: $7,788,671) was represented by Subscription of $6,034,239, 
(pcp: $7,032,328) and Crowd Direct of $992,034 (pcp: $347,923). Revenue from discontinued operations of the Q&A 
division was $3,883,349 (pcp: $8,692,012). 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
8 
The Subscription business continues to be profitable. Management will continue to expand the product offering, adding 
new and better-quality third-party content and diversifying revenue in order to lift revenue and profitability. 
  
Crowd Direct contributed revenue of $992,034 during the year. The division has performed below internal expectations  as 
measured by return on marketing spend. Retail marketing dollars are seen to be moving away from bricks and mortar, to 
aggressive online deployment. Accordingly, we have restructured this business segment in a positive way, to focus on our 
best-performing brands, Kamu and KINN, which we see as having the strongest potential. 
  
Expenses 
  
(i) Cost of sales 
For the year, the Group’s cost of sales was $3,095,715, or 28% of revenue (pcp: $4,642,716 at 28%). Cost of sales as a 
percentage of revenue are expected to be relatively flat over the next financial year. 
  
(ii) Selling, general and administration expense 
Crowd Media’s selling, general and administration expenses (including Marketing) of $9,898,512 for the year decreased by 
23% compared to the prior period. The decrease is mainly due to a decrease in marketing expenses (-32% versus  the 
prior period), consultants fees (-26% versus the prior period) and employee benefits expenses (-9% versus the prior 
period). 
  
(iii) Depreciation and amortisation 
The consolidated depreciation and amortisation expense for the year was $639,219 (pcp: $598,156). The increase from 
prior period is mainly due to amortisation on software intangible assets. 
  
(iv) Finance costs 
The consolidated finance costs for the year of $461,043 decreased by $438,636, or 49%, from the prior year. The 
Company fully repaid the loan payable to BillFront during the year, which will save approximately $0.2 million in annual 
interest and administration costs. 
  
(v) Income tax expense/(benefit) 
The consolidated tax expense for the year of $2,352,435 reflects a non-cash write-off of deferred tax assets of $2.7 million. 
  
Cash flow 
The Company’s net cash used in operating activities for the year was ($1,162,271), an improvement of 35% compared to 
the prior period cash used of ($1,797,144). Operating cash flows are expected to further improve in the next financial year 
2022 due to realising benefits from the ongoing initiatives to improve business performance and optimize costs. 
  
The net cash flow from investing activities for the period was ($1,609,870). Crowd invested $332k in the form of an 
interest-bearing convertible notes loan to UneeQ Limited, $225k in the form of an interest-bearing Convertible Note loan to 
Forever Holdings Ltd, $444k for the first tranche of the investment into Aflorithmic Labs Ltd and $326k in the joint venture 
with VFR Assets and Holdings Ltd. These investments further cemented Crowd’s strategic alliances with these partners 
and underpinned Crowd’s “Talking Head” strategy. 
  
Net cash flow from financing activities was $4,100,271. Crowd raised $6.9 million (net of transaction costs) from the issue 
of shares during the year and used $1.6 million to fully repay and extinguish (early) the BillFront loan to preserve cash. A 
further $0.46 million was used to repay a portion of the Tranche 1 convertible notes at maturity. The remaining Tranche 1 
notes were converted to shares. 
  
Liquidity and Financial Position 
At Crowd Media’s 30 June 2021 reporting date: 
● 
Cash and cash equivalents (‘cash’) were $3,142,991, an increase of $1.2 million from $1,913,953 at 30 June 2020 
● 
Working capital (defined as current assets less current liabilities) increased by $3.1 million to $2,833,099 (30 June 
2020: ($300,448)) 
● 
Reporting date total current and non-current borrowings (‘debt’) were $624,743, a decrease of $2.9 million from 
$3,554,598 at 30 June 2020 
● 
Net cash (cash less debt) was $2,518,248, an increase of $4.2 million from ($1,640,645) at 30 June 2020 
● 
Net assets were $5,251,448, an increase of $2.7 million from $2,581,775 at 30 June 2020 
  
The financial statements have been prepared on a going concern basis. Refer to note 2 of the financial statements. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
9 
Significant changes in the state of affairs 
 
Strategic collaboration and investments 
On 11 September 2020, the Company announced that it had agreed to make a strategic investment into London-based 
Forever Holdings Limited, thereby accelerating Crowd’s conversational commerce initiative. Forever is a ‘leading edge’ 
voice-and-visual Interactive Digital Media company. Their technology can enable one-to-one digital encounters between an 
influencer and any follower who wants to converse with them 1:1. This dialogue can function on Crowd’s AI-driven Q&A 
Chatbot technology platform, across multiple languages. By combining Crowd’s Chatbot technology with Forever’s digital 
voice and visual projections we can significantly accelerate development of Crowd’s Horizon 3 “Talking Head” strategy, as 
outlined by Chairman Steven Schapera at the November 2019 Annual General Meeting. On 11 September 2020, Crowd 
invested GBP£50,000 (circa AUD$92,000) in Forever Holdings Ltd with the issue of 4,000,000 Crowd shares at $0.023 and 
on 16 March 2021 Crowd invested GBP£125,000 in the form of a convertible note receivable from Forever Holdings. 
  
On 11 November 2020, the Company announced that it signed two strategic partnerships in order to further accelerate its 
stated “Talking Head” strategy. Crowd executed a three-year binding Heads of Agreement with UneeQ Limited for the 
creation of ‘Digital Ambassadors’ to help power Conversation Commerce activity and influencer marketing. As part of this 
partnership, Crowd invested USD 250,000 in the form of an interest-bearing convertible notes loan to UneeQ Limited 
during the financial half-year. Crowd also executed a binding Heads of Agreement to form a joint venture with Israel-based 
VFR Assets and Holdings Limited ('VFR'). VFR has created one of the world’s first virtual digital influencers, Zoe Dvir (i.e. a 
digital influencer that does not actually exist in real life). The joint venture will bring together the technical and commercial 
expertise of both parties to create a platform that will allow Crowd to roll out many “talking heads” in days and at a fraction 
of the cost of current platforms. Crowd will invest USD 250,000 into an incorporated joint venture, while VFR will provide 
 the IP, know-how and development resources to develop the proof of concept. 
  
On 27 January 2021, the Company announced that it has further cemented its push into conversational commerce via a 
new collaboration and strategic investment into Artificial Intelligence company Aflorithmic Labs Ltd ('AFLR'). Crowd will 
invest GBP 1 million in AFLR, structured as GBP 750,000 in cash and the equivalent of GBP 250,000 in Crowd shares 
(subject to shareholder approval), after which Crowd will own a 10% stake in AFLR and AFLR will own approximately 1.3% 
 of Crowd. This collaboration enables the accelerated integration of Crowd’s well-proven AI-driven Q&A Chatbot 
technology  (which has processed in excess of 180 million questions and answers) with AFLR’s voice cloning technology 
and the video technology from one of Crowd’s other JV partners, VFR, as previously announced. Together, these comprise 
of the platform for Crowd’s Talking Head technology that aims to deliver an immersive experience combining sight, sound, 
and real-time conversation. 
  
Capital raising and full repayment of loan payable to BillFront 
On 16 November 2020, the Company announced that it raised $4 million (less transaction costs) through a placement of 
80 million ordinary shares at $0.05 per share and 40 million options with an exercise price of $0.07 and 2-year expiry from 
issue. The issue of these shares and options was approved by shareholders at the Extraordinary General Meeting held on 
19 March 2021. The placement proceeds were utilised by the Company to strengthen the balance sheet, continue 
accelerated R&D of its “Talking Head” technology, boost inventory for the Crowd Direct division and repay the BillFront 
loan payable in full. 
  
On 27 January 2021, the Company announced that it raised $1.6 million (less transaction costs) through a placement of 32 
million ordinary shares at $0.05 per share and 16 million options with an exercise price of $0.07 and 2-year expiry from 
issue. The issue of these shares and options was approved by shareholders at the Extraordinary General Meeting held on 
19 March 2021. The placement proceeds were utilised by the Company to strengthen the balance sheet and continue 
accelerated R&D of its “Talking Head” technology.  
  
Management update 
On 27 January 2021, the Company announced that Domenic Carosa resigned as Chief Executive Officer of the Company, 
effective 31 March 2021, to spend more time with his recently-listed fintech company, Banxa Holdings Inc. Mr. Carosa 
transitioned to a Non-Executive Director role with the Company and will remain available, on an as-needed consulting 
basis, for projects relating to Crowd’s Horizon 2 (Fintech and Insurtech) and Horizon 3 (Talking Head) objectives. 
Chairman Steven Schapera and Director Robert Quandt both moved to interim executive roles whilst the board 
commenced a search for a new Chief Executive Officer. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
10 
Board appointments and resignations 
On 7 April 2021, the Company announced that Mr Matthew Blake and Mr Scott Mison were appointed as Non-Executive 
Directors of the Company. Mr Mison was also appointed as Company Secretary. Mr Blake has 25 years’ experience in the 
financial services industry and with ASX companies. Mr Mison has more than 23 years of international corporate and 
operational experience. On 6 April 2021, the Company announced that Mr John Palermo retired as Non-Executive Director 
and Company Secretary of the Company, effective 1 April 2021, and on 21 June 2021 the Company announced that Mr 
Robert Quandt would retire as Non-Executive Director of the Company, effective 30 June 2021. 
  
Divestment of mobile premium SMS (Q&A) business 
On 29 April 2021, the Company announced that it has divested its legacy and loss making Mobile Premium SMS business 
for a nominal amount, effect 1 May 2021. This will improve overall profitability of the Company by allowing the Mobile 
division to focus solely on the profitable Subscription business. The underlying Q&A AI-driven technology platform will 
remain the property of Crowd and the purchaser has been provided with a non-exclusive license to use the platform. 
  
Maturity of Tranche 1 Convertible Notes 
On 28 June 2021, the Company announced that Tranche 1 of the European Investments Consortium Convertible Notes 
were fully repaid. Of the 1,005 notes (each $1,000 face value) outstanding at maturity, 545 notes were converted to shares 
and 460 notes were repaid in cash, including interest. 
  
Novel Coronavirus (COVID-19) 
The Novel Coronavirus ('COVID-19') has been declared a pandemic in March 2020 by the World Health Organisation 
('WHO'). There have been considerable economic impacts in Australia, Europe and globally arising from the outbreak of 
COVID-19 and Government action to reduce the spread of the virus. The outbreak of COVID-19 and the subsequent 
quarantine measures imposed by the Australian, European and other governments as well as the travel and trade 
restrictions imposed by Australia, Europe and other countries in early 2020 have caused disruption to businesses and 
economic activity. 
  
The impact of the COVID-19 pandemic is ongoing is dependent on measures imposed by the Australian Government and 
other countries, such as maintaining social distancing requirements, quarantine, travel restrictions and any economic 
stimulus that may be provided. It is not practicable to estimate the potential impact, positive or negative, after the reporting 
date. 
  
There were no other significant changes in the state of affairs of the Group during the financial year. 
  
Matters subsequent to the end of the financial year 
On 16 August 2021, the Company announced the appointment of Mr Idan Schmorak as Chief Executive Officer of the 
Company with effect from 20 September 2021. Idan currently serves as the Director of Business Development at VFR 
Holdings, an Israeli-based start-up incubator and investment firm. In this position, he has been tasked with driving growth 
in products and services, increasing sales revenue and leading the marketing function across a number of company-owned 
ventures, including leading the “Talking Head” team as part of the VFR joint venture with Crowd Media. 
  
On 13 August 2021, the Company issued 2,003,065 fully paid ordinary shares on conversion of performance rights and 
200,765 fully paid ordinary shares in lieu of interest paid on the Tranche 2 convertible notes. 
  
No other matter or circumstance has arisen since 30 June 2021 that has significantly affected, or may significantly affect 
the Group's operations, the results of those operations, or the Group's state of affairs in future financial years. 
  
Likely developments and expected results of operations 
The Directors and management of the Group will focus on targeting growth in the combined business operations, whilst 
paying down debt in cash, wherever possible. 
  
Environmental regulation 
The Group is not subject to any significant environmental regulation under Australian Commonwealth or State law. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
11 
Information on directors 
Name: 
Steven Schapera 
Title: 
Non-Executive Chairman 
Qualifications: 
Mechanical Engineering, Winemaking 
Experience and expertise: 
Steven has more than 30 years’ experience founding and building businesses across 
agricultural, wine, and cosmetics industries. He co-founded BECCA Cosmetics in 
2001 and exited to Estee Lauder in 2016 for more than AUD $300m. He continues to 
serve as Chairman of BECCA Holdings, the original investment entity. He was an 
early investor into Berlin-based Invincible Brands GmbH, and has served on the 
board as an Non-Executive Director since January 2018. Having studied both 
mechanical engineering and winemaking, Steven possesses a rare mix of technical 
and bio-technical skills. These are combined with an excellent understanding of
supply chain, branding and positioning, as evidenced by his significant success 
selling branded products in more than 40 countries across Europe, North America, 
Australia, Asia, and Africa in the beauty, health, and wellness industries. 
Other current directorships: 
Chief Executive Officer of Lab Brands Ltd (UK); Chairman of BECCA Holdings Pty 
Ltd; Non-Executive Director of Invincible Brands GmbH (Germany); Non-Executive 
Director of ASX-listed OBJ Ltd; Non-Executive Director of Wild Nutrition Ltd (UK); 
Chairman of Swedish Nasdaq First North (SIMRIS ALG AB) 
Former directorships (last 3 years): None 
Special responsibilities: 
None 
Interests in shares: 
20,000,000 ordinary shares (held indirectly) 
Interests in options: 
29,100,000 options over ordinary shares (held indirectly by Namaqua Holdings Ltd;
Mr. Schapera has a relevant interest in Namaqua Holdings Ltd and accordingly has a 
relevant interest in the securities held by the entity) 
Interests in rights: 
None 
Contractual rights to shares: 
500 Tranche 2 convertible notes (held indirectly) 
  
Name: 
Domenic Carosa 
Title: 
Non-Executive Director 
Qualifications: 
Masters of Entrepreneurship and Innovation (MEI) from Swinburne University 
Experience and expertise: 
Domenic Carosa is a Non-Executive Director of Crowd Media. With over 20 years’ 
experience in business and technology, Domenic has built a reputation as a leader in 
the internet space by building one of Australia’s leading digital music service 
providers in the late 90’s, and building from scratch Australia’s second largest virtual 
web hosting/communications company which he sold for A$25 million in 2006-07. 
Domenic was previously the co-founder and Group CEO of ASX-listed Destra 
Corporation Ltd which was the largest independent media and entertainment 
company in Australia with revenues of over A$100 million. Mr Carosa was a director 
of Destra Limited until April 2009. Domenic is past Chairman of the Internet Industry
Association (IIA). Domenic is Non-Executive Chairman of the Future Capital
Development Fund and Non-Executive Chairman of Dominet Digital Corporation Pty 
Ltd, an internet investment group. 
Other current directorships: 
Chairman and Non-Executive Director of Banxa Holdings Inc 
Former directorships (last 3 years): None 
Special responsibilities: 
None 
Interests in shares: 
32,565,428 ordinary shares (held indirectly) 
Interests in options: 
3,500,000 options over ordinary shares (held indirectly) 
Interests in rights: 
None 
Contractual rights to shares: 
50 Tranche 2 convertible notes (held indirectly) 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
12 
Name: 
Matthew Blake 
Title: 
Non-Executive Director (appointed 7 April 2021) 
Qualifications: 
Bachelor of Commerce from University of Western Australia and Graduate Diploma in
Applied Finance and Investment with the Financial Services Institute of Australasia. 
Experience and expertise: 
Matthew has 25 years' experience in the financial services industry and with ASX 
companies. He joined DJ Carmichael Pty Limited in 1999 as an Investment Adviser,
later becoming an Executive Director of the company until the sale of the business to 
Shaw and Partners Limited in 2019. 
Other current directorships: 
Executive Director of Victory Mines Limited; Non-Executive Director of Great 
Southern Mining Limited 
Former directorships (last 3 years): None 
Special responsibilities: 
None 
Interests in shares: 
None 
Interests in options: 
None 
Interests in rights: 
None 
Contractual rights to shares: 
None 
  
Name: 
Scott Mison 
Title: 
Non-Executive Director and Company Secretary (appointed 7 April 2021) 
Qualifications: 
Bachelor of Business degree majoring in Accounting and Member of the Institute of
Chartered Accountants in Australia and Governance Institute of Australia. 
Experience and expertise: 
Scott has more than 23 years of corporate and operation experience in Australia, UK, 
Central Asia, Africa and the US. He has held many Director and Company Secretary 
roles with ASX or LSE companies. 
Other current directorships: 
None 
Former directorships (last 3 years): Non-Executive Director of Zyber Holdings Limited (resigned 30 October 2018); Non-
Executive Director of New World Resources (resigned 30 November 2019) 
Special responsibilities: 
None 
Interests in shares: 
None 
Interests in options: 
None 
Interests in rights: 
None 
Contractual rights to shares: 
None 
  
Name: 
Robert Quandt 
Title: 
Former Non-Executive Director (resigned effective 30 June 2021) 
Qualifications: 
Master of Industrial Engineering from Technical University of Berlin 
Experience and expertise: 
Robert Quandt is a consultant by training and has spent 10 years in Management 
Consulting at Booz & Company. He also served 2 years as strategy lead for the €5bn 
Americas Business of Linde AG a German industrial gases supplier. He later joined 
Invincible Brands, a digital native brand builder with HelloBody, Natural Mojo, 
IamKamu, Mermaid + Me and Banana Beauty as Chief Operating Officer and Chief
Financial Officer ('CFO') and helped to scale the business from €7m to €100m in just 
3 years. Robert has broad expertise in operations from supply chain to fulfilment and 
deep expertise in Finance. He also lead the sale of Invincible Brands to the London 
based Private Equity Capital D. 
Other current directorships: 
Not applicable as no longer a Director 
Former directorships (last 3 years): Not applicable as no longer a Director 
Special responsibilities: 
Not applicable as no longer a Director 
Interests in shares: 
Not applicable as no longer a Director 
Interests in options: 
Not applicable as no longer a Director 
Interests in rights: 
Not applicable as no longer a Director 
Contractual rights to shares: 
Not applicable as no longer a Director 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
13 
Name: 
John Palermo 
Title: 
Former Non-Executive Director (resigned effective 1 April 2021) 
Qualifications: 
Fellow Chartered Accountant 
Experience and expertise: 
John has 20 years' experience in public practice, with expertise in corporate
transaction execution, strategic business management and business structuring. 
Other current directorships: 
Not applicable as no longer a Director 
Former directorships (last 3 years): Not applicable as no longer a Director 
Special responsibilities: 
Not applicable as no longer a Director 
Interests in shares: 
Not applicable as no longer a Director 
Interests in options: 
Not applicable as no longer a Director 
Interests in rights: 
Not applicable as no longer a Director 
Contractual rights to shares: 
Not applicable as no longer a Director 
  
'Other current directorships' quoted above are current directorships for listed entities and excludes directorships of all other 
types of entities, unless otherwise stated. 
  
'Former directorships (last 3 years)' quoted above are directorships held in the last 3 years for listed entities only and 
excludes directorships of all other types of entities, unless otherwise stated. 
  
Company secretary 
Scott Mison is the Company Secretary and is a Non-Executive Director. Refer to 'Information on directors' section above 
for experience and expertise. 
  
Meetings of directors 
The number of meetings of the Company's Board of Directors ('the Board') held during the year ended 30 June 2021, and 
the number of meetings attended by each director were: 
  
Full Board
Attended
Held
Steven Schapera - Chairman 
10
10
Domenic Carosa 
10
10
Matthew Blake 
2
2
Scott Mison 
2
2
Robert Quandt 
10
10
John Palermo 
8
8
  
Held: represents the number of meetings held during the time the director held office. 
  
Remuneration report (audited) 
The remuneration report details the key management personnel remuneration arrangements for the Group, in accordance 
with the requirements of the Corporations Act 2001 and its Regulations. 
  
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the 
activities of the entity, directly or indirectly, including all directors. 
  
The remuneration report is set out under the following main headings: 
● 
Principles used to determine the nature and amount of remuneration 
● 
Details of remuneration 
● 
Service agreements 
● 
Share-based compensation 
● 
Additional information 
● 
Additional disclosures relating to key management personnel 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
14 
Principles used to determine the nature and amount of remuneration 
The objective of the Group's executive reward framework is to ensure reward for performance is competitive and 
appropriate for the results delivered. The framework aligns executive reward with the achievement of strategic objectives 
and the creation of value for shareholders. The Board of Directors ('the Board') ensures that executive reward satisfies the 
following key criteria for good reward governance practices: 
● 
competitiveness and reasonableness 
● 
acceptability to shareholders 
● 
performance linkage / alignment of executive compensation 
● 
transparency 
  
The Board is responsible for determining and reviewing remuneration arrangements for its directors and executives. The 
performance of the Group depends on the quality of its directors and executives. The remuneration philosophy is to attract, 
motivate and retain high performance and high quality personnel. 
  
The reward framework is designed to align executive reward to shareholders' interests. The Board have considered that it 
should seek to enhance shareholders' interests by: 
● 
having revenue and economic profit as a core component of plan design 
● 
focusing on sustained growth in shareholder wealth, and particularly growth in share price, and delivering constant or 
increasing return on assets as well as focusing the executive on key non-financial drivers of value 
● 
attracting and retaining high calibre executives 
  
Additionally, the reward framework should seek to enhance executives' interests by: 
● 
rewarding capability and experience 
● 
reflecting competitive reward for contribution to growth in shareholder wealth 
● 
providing a clear structure for earning rewards 
  
In accordance with best practice corporate governance, the structure of non-executive director and executive director 
remuneration is separate. 
  
Non-executive directors' remuneration 
Fees and payments to non-executive directors reflect the demands and responsibilities of their role. Non-executive 
directors' fees and payments are reviewed annually by the Board. The Board may, from time to time, receive advice from 
independent remuneration consultants to ensure non-executive directors' fees and payments are appropriate and in line 
with the market. Non-executive directors may receive share options or other incentives. Fees are reviewed annually and 
include superannuation contributions, where required. The non-executive directors do not receive any other benefits. 
  
ASX listing rules require the aggregate non-executive directors' remuneration be determined periodically by a general 
meeting. The most recent determination was at the Annual General Meeting held on 9 December 2015, where the 
shareholders approved an aggregate remuneration of $500,000. 
  
Executive remuneration 
The Group aims to reward executives based on their position and responsibility, with a level and mix of remuneration which 
has both fixed and variable components. 
  
The executive remuneration and reward framework has four components: 
● 
base pay and non-monetary benefits 
● 
short-term performance incentives 
● 
share-based payments 
● 
other remuneration such as superannuation and long service leave 
  
The combination of these comprises the executive's total remuneration. 
  
Fixed remuneration, consisting of base salary, superannuation and non-monetary benefits, are reviewed annually by the 
Board, based on individual and business unit performance, the overall performance of the Group and comparable market 
remunerations. 
  
The short-term incentives ('STI') program is designed to align the targets of the business units with the targets of those 
executives in charge of meeting those targets. STI payments are paid as cash bonuses and are discretionary. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
15 
The long-term incentives (‘LTI’) may include equity based payments in the form of shares, performance rights or options. 
On 17 December 2014, shareholders approved a Performance Rights Plan ('PR Plan'). Under the PR Plan, selected 
employees and Directors may be granted performance rights which will entitle them to receive ordinary shares in the 
Company, subject to the Company meeting performance objectives. 
  
On 18 December 2019, the Company agreed to issue Performance Rights to employees. The three-year PRs are based 
on retention targets for key employees, excluding directors, and the maximum number of shares that can be issued on 
conversion is 11,000,000. On 5 November 2020, the Company agreed to issue a further 4,500,000 performance rights to 
key employees, excluding directors, on similar terms to those issued on 18 December 2019. 
  
Performance rights may be issued to all employees and Directors of the Company and any Subsidiary. The number of 
performance rights (if any) to be offered from time to time to each person shall be determined by the Board in its discretion. 
The performance rights in respect of an employee will vest no earlier than on meeting the relevant Performance 
Condition(s). Unissued performance rights will be issued pro-rata at the time the relevant Performance Condition is met. 
The employee must still be employed by the Company at the time of vesting, unless otherwise agreed by the Board in 
limited circumstances. Any performance rights that have been earned but remain unvested will vest in the event of a 
takeover or similar event occurring. Should the holder of performance rights resign, all rights not yet vested will be forfeited. 
  
The Company established an employee option plan in 2015 called the Crowd Mobile Limited Executive Option Plan 
(‘Option Plan’), which replaces the former Q Limited Incentive Option Scheme. The Group may, at the discretion of the 
Board, grant options over ordinary shares in the Company to certain key management personnel (and Directors) of the 
Group. The options are issued for nil consideration and are granted in accordance with performance guidelines established 
by the Board. 
  
As a legacy tool, the Company has so far maintained, though not activated, The Q Limited Share Plan (‘Q Plan’) which was 
established in 2011 fiscal year as part of the then remuneration strategy and the Q Plan currently holds a minor 
shareholding in the Company. 
  
All LTI incentives are designed and used specifically to align management and shareholder’s interests and to assist the 
Company in the attraction, motivation and retention of appropriately skilled staff. In particular, the plans are designed to 
provide relevant executives with an incentive for future performance and typically include vesting conditions under the 
plans. 
  
Group performance and link to remuneration 
Remuneration for certain individuals is directly linked to the performance of the Group. A portion of cash bonus and 
incentive payments are dependent on defined earnings per share targets being met. The remaining portion of the cash 
bonus and incentive payments are at the discretion of the Nomination and Remuneration Committee. Refer to the section 
'Additional information' below for details of the earnings and total shareholders return for the last five years. 
  
Use of remuneration consultants 
During the financial year ended 30 June 2021, the Company did not engage remuneration consultants to review its existing 
remuneration policies or provide recommendations on how to improve incentive programs. 
  
Voting and comments made at the Company's 2020 Annual General Meeting ('AGM') 
At the 25 November 2020 AGM, 78.28% of the votes received supported the adoption of the remuneration report for the 
year ended 30 June 2020. The Company did not receive any specific feedback at the AGM regarding its remuneration 
practices. 
  
Details of remuneration 
The key management personnel of the Group consisted of the directors of Crowd Media Holdings Limited and the following 
person: 
● 
Melanie Mouldenhauer – Chief Financial Officer. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
16 
Amounts of remuneration 
Details of the remuneration of key management personnel of the Group are set out in the following tables. 
  
Short-term benefits
Post-
employment 
benefits
Long-term 
benefits
Share-
based 
payments
Cash salary
Cash
Non-
Termination
Super-
Leave
Equity-
and fees
bonus
monetary
payments
annuation
benefits
settled
Total
2021
$
$
$
$
$
$
$
$
Non-Executive 
Directors:
S Schapera(2) 
153,009
-
-
-
-
-
47,622
200,631
D Carosa(1) 
14,902
-
-
-
-
-
-
14,902
R Quandt 
197,537
-
-
-
-
-
47,622
245,159
M Blake* 
13,833
-
-
-
-
-
-
13,833
S Mison* 
22,133
-
-
-
-
-
-
22,133
J Palermo** 
53,800
-
-
-
-
-
-
53,800
 
Executive 
Directors:
S Schapera(2) 
45,232
-
-
-
-
-
-
45,232
D Carosa(1) 
384,995
-
-
-
3,325
-
27,213
415,533
 
Other Key 
Management 
Personnel:
M Mouldenhauer 
213,517
-
-
-
-
-
41,925
255,442
 
1,098,958
-
-
-
3,325
-
164,382
1,266,665
  
* 
Remuneration is for the period from appointment as a director or key management personnel to 30 June 2021 
** 
Remuneration is for the period from 1 July to date of resignation or termination as a director or key management 
personnel 
  
(1) 
On 27 January 2021, Domenic Carosa resigned as Chief Executive Officer of the Company, effective 31 March 2021, 
however remained on the board of directors as a Non-Executive Director from this date 
(2) 
Mr. Schapera transitioned from Non-Executive Director to Executive Director upon the resignation of Mr. Carosa 
effective 31 March 2021 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
17 
Short-term benefits
Post-
employment 
benefits
Long-term 
benefits
Share-
based 
payments
Cash salary
Cash
Non-
Termination
Super-
Leave
Equity-
and fees
bonus
monetary
payments
annuation
benefits
settled
Total
2020
$
$
$
$
$
$
$
$
Non-Executive 
Directors:
S Schapera** 
188,404
-
-
-
-
-
51,780
240,184
R Quandt** 
152,054
-
-
-
-
-
51,780
203,834
J Palermo** 
23,275
-
-
-
-
-
-
23,275
T Hnarakis* 
37,500
-
-
-
3,563
-
-
41,063
S Karzis* 
36,058
-
-
-
-
-
-
36,058
 
Executive 
Directors:
D Carosa 
456,048
-
2,396
-
5,700
-
29,588
493,732
 
Other Key 
Management 
Personnel:
M Mouldenhauer 
212,297
-
-
-
-
-
20,079
232,376
A Ignatovska* 
49,238
-
-
-
-
-
-
49,238
M de Jong* 
117,117
-
-
60,281
-
-
-
177,398
 
1,271,991
-
2,396
60,281
9,263
-
153,227
1,497,158
  
* 
Remuneration is for the period from 1 July to date of resignation or termination as a director or key management 
personnel 
** 
Remuneration is for the period from appointment as a director or key management personnel to 30 June 2020 
  
Proportion of remuneration linked to performance 
The proportion of remuneration linked to performance and the fixed proportion are as follows: 
  
Fixed remuneration
At risk - STI
At risk - LTI
Name
2021
2020
2021
2020
2021
2020
Non-Executive Directors:
 
 
 
 
 
 
S Schapera 
76% 
78% 
- 
- 
24% 
22% 
D Carosa 
100% 
- 
- 
- 
- 
- 
R Quandt 
81% 
75% 
- 
- 
19% 
25% 
M Blake 
100% 
- 
- 
- 
- 
- 
S Mison 
100% 
- 
- 
- 
- 
- 
J Palermo 
100% 
100% 
- 
- 
- 
- 
T Hnarakis 
- 
100% 
- 
- 
- 
- 
S Karzis 
- 
100% 
- 
- 
- 
- 
 
 
 
 
 
 
 
Executive Directors:
 
 
 
 
 
 
S Schapera 
100% 
- 
- 
- 
- 
- 
D Carosa 
93% 
94% 
- 
- 
7% 
6% 
 
 
 
 
 
 
 
Other Key Management 
Personnel:
 
 
 
 
 
 
M Mouldenhauer 
84% 
91% 
- 
- 
16% 
9% 
A Ignatovska 
- 
100% 
- 
- 
- 
- 
M de Jong 
- 
100% 
- 
- 
- 
- 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
18 
Service agreements 
Remuneration and other terms of employment for key management personnel are formalised in service agreements. 
Details of these agreements are as follows: 
  
Name: 
Melanie Mouldenhauer 
Title: 
Chief Financial Officer 
Agreement commenced: 
1 June 2019 
Term of agreement: 
Ongoing 
Details: 
Base annual package, performance based, ‘at-risk’ STI and discretionary share 
based LTI remuneration, subject to annual performance review. 4 months termination 
by employer, 2 months by executive. The Company may terminate the agreement
with cause in certain circumstances such as gross misconduct.  
* Base annual package - €133,590 plus statutory social security 
  
Key management personnel have no entitlement to termination payments in the event of removal for misconduct. 
  
Share-based compensation 
 
Issue of shares 
There were no shares issued to directors and other key management personnel as part of compensation during the year 
ended 30 June 2021. 
  
Options 
The terms and conditions of each grant of options over ordinary shares affecting remuneration of directors and other key 
management personnel in this financial year or future reporting years are as follows: 
  
Fair value
Vesting date and
per option
Grant date
exercisable date
Expiry date
Exercise price at grant date
13 December 2019 
13 December 2020 
13 December 2022 
$0.030 
$0.0122 
13 December 2019 
13 December 2020 
13 December 2022 
$0.050 
$0.0094 
13 December 2019 
13 December 2020 
13 December 2022 
$0.070 
$0.0077 
  
Options granted carry no dividend or voting rights. 
  
There were no other options over ordinary shares granted to or vested in directors and other key management personnel 
as part of compensation during the year ended 30 June 2021. 
  
Performance rights 
The terms and conditions of each grant of performance rights over ordinary shares affecting remuneration of directors and 
other key management personnel in this financial year or future reporting years are as follows: 
  
Fair value
Vesting date and
per right
Grant date
exercisable date
Expiry date
at grant date
18 December 2019 
30 June 2021* 
30 June 2021 
$0.0230 
18 December 2019 
30 June 2022 
30 June 2022 
$0.0230 
5 November 2020 
30 June 2021* 
30 June 2021 
$0.0400 
5 November 2020 
30 June 2022 
30 June 2022 
$0.0400 
5 November 2020 
30 June 2023 
30 June 2023 
$0.0400 
  
* 
Performance rights that vested on 30 June 2021 were issued subsequent to the financial year in August 2021 
  
Performance rights granted carry no dividend or voting rights. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
19 
Additional information 
The earnings of the Group for the five years to 30 June 2021 are summarised below: 
  
2021
2020
2019
2018
2017
$
$
$
$
$
Sales revenue (continuing and discontinued) 
10,909,622
16,480,683
23,918,776
38,552,347
43,887,388
Adjusted EBITDA 
(2,558,481)
(770,695)
(5,587,379)
(23,175,246)
9,407,765
Total comprehensive income for the year 
attributable to the owners of Crowd Media 
Holdings Limited 
(6,119,657)
(1,856,796)
(4,284,757)
(25,640,051)
(251,234)
  
The factors that are considered to affect total shareholders return ('TSR') are summarised below: 
  
2021
2020
2019
2018
2017
Share price at financial year end ($) 
0.02
0.03
0.01
0.04
0.14
Basic earnings per share (cents per share) 
(1.26)
(0.68)
(2.10)
(11.71)
(0.05)
Diluted earnings per share (cents per share) 
(1.26)
(0.68)
(2.10)
(11.71)
(0.05)
  
Additional disclosures relating to key management personnel 
 
Shareholding 
The number of shares in the Company held during the financial year by each director and other members of key 
management personnel of the Group, including their personally related parties, is set out below: 
  
Balance at 
Received
Balance at 
the start of 
as part of
Disposals/ 
the end of 
the year
remuneration
Additions
other
the year
Ordinary shares
S Schapera 
-
-
20,000,000
-
20,000,000
D Carosa 
25,742,968
-
6,822,460
-
32,565,428
R Quandt 
-
-
10,277,778
-
10,277,778
M Blake 
-
-
-
-
-
S Mison 
-
-
-
-
-
J Palermo 
-
-
-
-
-
M Mouldenhauer 
-
-
242,285
-
242,285
 
25,742,968
-
37,342,523
-
63,085,491
  
Option holding 
The number of options over ordinary shares in the Company held during the financial year by each director and other 
members of key management personnel of the Group, including their personally related parties, is set out below: 
  
Balance at 
Expired/ 
Balance at 
the start of 
forfeited/ 
the end of 
the year
Granted
Exercised
other
the year
Options over ordinary shares
S Schapera 
9,100,000
20,000,000
-
-
29,100,000
D Carosa 
5,200,000
2,500,000
(4,200,000)
-
3,500,000
R Quandt 
9,100,000
10,277,778
-
-
19,377,778
M Blake 
-
-
-
-
-
S Mison 
-
-
-
-
-
J Palermo 
-
-
-
-
-
M Mouldenhauer 
-
-
-
-
-
 
23,400,000
32,777,778
(4,200,000)
-
51,977,778
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
20 
Performance rights holding 
The number of performance rights over ordinary shares in the Company held during the financial year by each director and 
other members of key management personnel of the Group, including their personally related parties, is set out below: 
  
Balance at 
Expired/ 
Balance at 
the start of 
forfeited/ 
the end of 
the year
Granted
Vested
other
the year
Performance rights over ordinary shares
S Schapera 
-
-
-
-
-
D Carosa 
-
-
-
-
-
R Quandt 
-
-
-
-
-
M Blake 
-
-
-
-
-
S Mison 
-
-
-
-
-
J Palermo 
-
-
-
-
-
M Mouldenhauer 
1,598,000
1,500,000
(398,000)
-
2,700,000
 
1,598,000
1,500,000
(398,000)
-
2,700,000
  
This concludes the remuneration report, which has been audited. 
  
Shares under option 
Unissued ordinary shares of Crowd Media Holdings Limited under option at the date of this report are as follows: 
  
Exercise 
Number 
Grant date
Expiry date
price
under option
2 April 2019 
2 April 2022 
$0.050 
2,000,000
6 December 2019 
6 December 2021 
$0.030 
8,514,488
6 December 2019 
6 December 2021 
$0.050 
2,000,000
6 December 2019 
6 December 2021 
$0.100 
5,000,000
13 December 2019 
13 December 2022 
$0.030 
10,000,000
13 December 2019 
13 December 2022 
$0.050 
5,850,000
13 December 2019 
13 December 2022 
$0.070 
5,850,000
13 December 2019 
31 December 2021 
$0.030 
5,388,889
30 January 2020 
31 December 2021 
$0.030 
277,778
30 January 2020 
31 December 2023 
$0.030 
4,752,000
27 March 2020 
31 December 2023 
$0.030 
1,250,000
20 April 2020 
31 December 2023 
$0.030 
1,250,000
1 May 2020 
31 December 2021 
$0.030 
3,611,111
11 June 2020 
31 December 2021 
$0.030 
1,111,111
11 June 2020 
31 December 2023 
$0.030 
8,000,000
25 August 2020 
11 September 2022 
$0.040 
12,432,810
1 October 2020 
30 September 2023 
$0.030 
7,500,000
6 November 2020 
31 December 2023 
$0.030 
1,500,000
16 November 2020 
31 December 2021 
$0.030 
8,333,333
16 November 2020 
31 December 2023 
$0.030 
500,000
31 January 2021 
31 December 2021 
$0.030 
277,778
23 March 2021 
25 March 2023 
$0.070 
70,000,000
28 June 2021 
31 December 2021 
$0.030 
30,277,778
 
 
 
 
195,677,076
  
No person entitled to exercise the options had or has any right by virtue of the option to participate in any share issue of 
the Company or of any other body corporate. 
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
21 
Shares under performance rights 
Unissued ordinary shares of Crowd Media Holdings Limited under performance rights at the date of this report are as 
follows: 
  
Number 
Grant date
Expiry date
under rights
18 December 2019 
30 June 2022 
5,500,000
5 November 2020 
30 June 2022 
1,350,000
5 November 2020 
20 June 2023 
2,250,000
 
 
 
 
9,100,000
  
No person entitled to exercise the performance rights had or has any right by virtue of the performance right to participate 
in any share issue of the Company or of any other body corporate. 
  
Shares issued on the exercise of options 
The following ordinary shares of Crowd Media Holdings Limited were issued during the year ended 30 June 2021 and up to 
the date of this report on the exercise of options granted: 
  
Exercise 
Number of 
Date options granted
price
shares issued
6 December 2019 
$0.030 
576,889
6 December 2019 
$0.050 
3,000,000
13 December 2019 
$0.030 
2,777,778
13 December 2019 
$0.030 
2,222,222
13 December 2019 
$0.030 
500,000
13 December 2019 
$0.030 
1,666,667
13 December 2019 
$0.030 
1,700,000
27 March 2020 
$0.030 
3,250,000
27 March 2020 
$0.030 
250,000
20 April 2020 
$0.030 
3,000,000
20 April 2020 
$0.030 
3,000,000
20 April 2020 
$0.030 
2,555,556
25 August 2020 
$0.040 
80,000
25 August 2020 
$0.040 
11,560,286
25 August 2020 
$0.040 
74,000
25 August 2020 
$0.040 
610,000
25 August 2020 
$0.040 
3,117,475
25 August 2020 
$0.040 
1,271,858
25 August 2020 
$0.040 
1,958,571
20 November 2020 
$0.030 
2,000,000
20 November 2020 
$0.030 
500,000
13 January 2021 
$0.030 
9,166,667
 
 
54,837,969
  
Shares issued on the exercise of performance rights 
The following ordinary shares of Crowd Media Holdings Limited were issued during the year ended 30 June 2021 and up to 
the date of this report on the exercise of performance rights granted: 
  
Number of 
Date performance rights granted
shares issued
18 December 2019 
3,059,687
5 November 2020 
419,760
 
 
3,479,447
  

Crowd Media Holdings Limited
 
 
Directors' report
 
 
30 June 2021
 
 
  
  
22 
Indemnity and insurance of officers 
The Company has indemnified the directors and executives of the Company for costs incurred, in their capacity as a 
director or executive, for which they may be held personally liable, except where there is a lack of good faith. 
  
During the financial year, the Company paid a premium in respect of a contract to insure the directors and executives of 
the Company against a liability to the extent permitted by the Corporations Act 2001. The contract of insurance prohibits 
disclosure of the nature of the liability and the amount of the premium. 
  
Indemnity and insurance of auditor 
The Company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of the 
Company or any related entity against a liability incurred by the auditor. 
  
During the financial year, the Company has not paid a premium in respect of a contract to insure the auditor of the 
Company or any related entity. 
  
Proceedings on behalf of the Company 
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on 
behalf of the Company, or to intervene in any proceedings to which the Company is a party for the purpose of taking 
responsibility on behalf of the Company for all or part of those proceedings. 
  
Non-audit services 
There were no non-audit services provided during the financial year by the auditor. 
  
Officers of the Company who are former partners of RSM Australia Partners 
There are no officers of the Company who are former partners of RSM Australia Partners. 
  
Auditor's independence declaration 
A copy of the auditor's independence declaration as required under section 307C of the Corporations Act 2001 is set out 
immediately after this directors' report. 
  
Auditor 
RSM Australia Partners continues in office in accordance with section 327 of the Corporations Act 2001. 
  
This report is made in accordance with a resolution of directors, pursuant to section 298(2)(a) of the Corporations Act 
2001. 
  
On behalf of the directors 
  
  
  
___________________________ 
Steven Schapera 
Chairman 
  
27 August 2021 
Melbourne 
  

23 
 
 
 
 
 
 
 
 
AUDITOR’S INDEPENDENCE DECLARATION 
 
 
As lead auditor for the audit of the financial report of Crowd Media Holdings Limited for the year ended 30 June 
2021, I declare that, to the best of my knowledge and belief, there have been no contraventions of: 
 
(i) 
the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and 
 
(ii) 
any applicable code of professional conduct in relation to the audit. 
 
 
 
 
 
RSM AUSTRALIA PARTNERS 
 
 
 
 
 
M PARAMESWARAN 
Partner 
 
 
Dated: 27 August 2021 
Melbourne, Victoria 

Crowd Media Holdings Limited
 
 
Consolidated statement of profit or loss and other comprehensive income
 
 
For the year ended 30 June 2021
 
 
  
Group
Note
2021
2020
$
$
The above consolidated statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
24 
Revenue from continuing operations
 
Revenue from continuing operations 
5 
7,026,273 
7,788,671 
Cost of sales 
 
(1,866,436)
(2,022,023)
 
 
Gross profit 
 
5,159,837 
5,766,648 
  
Share of losses of joint ventures accounted for using the equity method 
16 
(7,232)
-  
Other income 
6 
10,000 
10,000 
Interest revenue calculated using the effective interest method 
 
18,131 
327 
  
Expenses
 
Marketing 
 
(1,674,599)
(1,755,692)
Administration and other expenses 
 
(800,012)
(781,085)
Consultants 
 
(854,065)
(1,092,859)
Depreciation and amortisation expense 
7 
(554,944)
(533,601)
Employee benefits expense 
 
(2,326,988)
(2,207,989)
Impairment of assets 
 
(280,423)
-  
Travel and accommodation 
 
(14)
(61,137)
Product development 
 
(11,371)
(5,118)
Share-based payment 
7 
(399,197)
(302,488)
Allowance for expected credit losses 
 
(95,066)
3,197 
Net fair value loss on financial liabilities 
 
-  
(303,902)
Finance costs 
7 
(455,334)
(858,464)
  
Loss before income tax (expense)/benefit from continuing operations
 
(2,271,277)
(2,122,163)
  
Income tax (expense)/benefit 
8 
(2,218,239)
1,248,865 
  
Loss after income tax (expense)/benefit from continuing operations 
 
(4,489,516)
(873,298)
 
 
Loss after income tax expense from discontinued operations 
9 
(1,745,992)
(1,041,262)
  
Loss after income tax (expense)/benefit for the year attributable to the owners 
of Crowd Media Holdings Limited
28 
(6,235,508)
(1,914,560)
  
Other comprehensive income
 
 
 
Items that may be reclassified subsequently to profit or loss
 
Foreign currency translation 
 
115,851 
57,764 
 
 
Other comprehensive income for the year, net of tax 
 
115,851 
57,764 
 
 
Total comprehensive income for the year attributable to the owners of Crowd 
Media Holdings Limited
 
(6,119,657)
(1,856,796)
  
Total comprehensive income for the year is attributable to: 
 
Continuing operations 
 
(4,373,665)
(815,534)
Discontinued operations 
 
(1,745,992)
(1,041,262)
 
 
 
 
(6,119,657)
(1,856,796)
  

Crowd Media Holdings Limited
 
 
Consolidated statement of profit or loss and other comprehensive income
 
 
For the year ended 30 June 2021
 
 
  
The above consolidated statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
25 
Cents
Cents
Earnings per share for loss from continuing operations attributable to the 
owners of Crowd Media Holdings Limited
 
Basic earnings per share 
38 
(0.91)
(0.31)
Diluted earnings per share 
38 
(0.91)
(0.31)
 
 
Earnings per share for loss from discontinued operations attributable to the 
owners of Crowd Media Holdings Limited
 
Basic earnings per share 
38 
(0.35)
(0.37)
Diluted earnings per share 
38 
(0.35)
(0.37)
 
 
Earnings per share for loss attributable to the owners of Crowd Media 
Holdings Limited
 
Basic earnings per share 
38 
(1.26)
(0.68)
Diluted earnings per share 
38 
(1.26)
(0.68)
  

Crowd Media Holdings Limited
 
 
Consolidated statement of financial position
 
 
As at 30 June 2021
 
 
  
Group
Note
2021
2020
$
$
The above consolidated statement of financial position should be read in conjunction with the accompanying notes 
26 
Assets
 
 
 
Current assets
 
Cash and cash equivalents 
10 
3,142,991 
1,913,953 
Trade and other receivables 
11 
1,241,779 
2,176,440 
Accrued income 
12 
781,940 
1,925,793 
Inventories 
13 
412,566 
118,236 
Income tax receivable 
8 
-  
471,974 
Convertible notes receivable 
14 
344,638 
-  
Other assets 
15 
226,513 
262,605 
Total current assets 
 
6,150,427 
6,869,001 
 
 
Non-current assets
 
Investments accounted for using the equity method 
16 
318,833 
-  
Other financial assets 
17 
983,490 
-  
Property, plant and equipment 
18 
151,753 
224,470 
Right-of-use assets 
19 
1,498,401 
1,950,985 
Intangibles 
20 
507,020 
825,158 
Deferred tax 
8 
-  
2,244,437 
Convertible notes receivable 
14 
235,550 
-  
Total non-current assets 
 
3,695,047 
5,245,050 
 
 
Total assets
 
9,845,474 
12,114,051 
  
Liabilities
 
 
 
Current liabilities
 
Trade and other payables 
21 
2,241,887 
3,727,401 
Deferred revenue 
22 
109,229 
85,062 
Borrowings 
23 
624,743 
2,905,275 
Lease liabilities 
24 
287,234 
285,433 
Employee benefits 
25 
43,163 
13,427 
Provisions 
 
11,072 
152,851 
Total current liabilities 
 
3,317,328 
7,169,449 
 
 
Non-current liabilities
 
Borrowings 
23 
-  
649,323 
Lease liabilities 
24 
1,276,698 
1,713,504 
Total non-current liabilities 
 
1,276,698 
2,362,827 
 
 
Total liabilities
 
4,594,026 
9,532,276 
  
Net assets
 
5,251,448 
2,581,775 
  
Equity
 
Issued capital 
26 
40,052,021 
31,599,781 
Reserves 
27 
6,186,647 
5,731,186 
Accumulated losses 
28 
(40,987,220)
(34,749,192)
 
 
Total equity
 
5,251,448 
2,581,775 
  

Crowd Media Holdings Limited
 
 
Consolidated statement of changes in equity
 
 
For the year ended 30 June 2021
 
 
  
The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes 
27 
Issued
Foreign 
currency
Share-based 
payments
Convertible 
note 
optionality
Accumulated
Total equity
capital
reserve
reserve
reserve
losses
Group
$
$
$
$
$
$
Balance at 1 July 2019 
28,720,072
249,274
4,813,399
-
(32,834,632)
948,113
 
Loss after income tax benefit for 
the year 
-
-
-
-
(1,914,560)
(1,914,560)
Other comprehensive income 
for the year, net of tax 
-
57,764
-
-
-
57,764
 
Total comprehensive income for 
the year 
-
57,764
-
-
(1,914,560)
(1,856,796)
 
Transactions with owners in 
their capacity as owners:
Contributions of equity, net of 
transaction costs (note 26) 
2,879,709
-
-
-
-
2,879,709
Share-based payments (note 
39) 
-
-
302,488
-
-
302,488
Convertible note option (note 
28) 
-
-
-
308,261
-
308,261
 
Balance at 30 June 2020 
31,599,781
307,038
5,115,887
308,261
(34,749,192)
2,581,775
  
Issued
Foreign 
currency
Share-based 
payments
Convertible 
note 
optionality
Accumulated
Total equity
capital
reserve
reserve
reserve
losses
Group
$
$
$
$
$
$
Balance at 1 July 2020 
31,599,781
307,038
5,115,887
308,261
(34,749,192)
2,581,775
 
Loss after income tax expense 
for the year 
-
-
-
-
(6,235,508)
(6,235,508)
Other comprehensive income 
for the year, net of tax 
-
115,851
-
-
-
115,851
 
Total comprehensive income for 
the year 
-
115,851
-
-
(6,235,508)
(6,119,657)
 
Transactions with owners in 
their capacity as owners:
Contributions of equity, net of 
transaction costs (note 26) 
8,452,240
-
-
-
-
8,452,240
Share-based payments (note 
39) 
-
-
399,197
-
-
399,197
Convertible note option (note 
23) 
-
-
-
(59,587)
-
(59,587)
Cancellation of share capital of 
subsidiaries on deregistration of 
entities 
-
-
-
-
(2,520)
(2,520)
 
Balance at 30 June 2021 
40,052,021
422,889
5,515,084
248,674
(40,987,220)
5,251,448
  

Crowd Media Holdings Limited
 
 
Consolidated statement of cash flows
 
 
For the year ended 30 June 2021
 
 
  
Group
Note
2021
2020
$
$
The above consolidated statement of cash flows should be read in conjunction with the accompanying notes 
28 
Cash flows from operating activities
 
Receipts from customers (inclusive of GST) 
 
13,678,273 
17,155,085 
Payments to suppliers and employees (inclusive of GST) 
 
(15,116,274)
(17,984,514)
Interest received 
 
18,131 
58,033 
Government grants (COVID-19) 
 
137,506 
22,000 
Interest and other finance costs paid 
 
(331,708)
(899,679)
Income taxes refunded 
 
451,801 
-  
Income taxes paid 
 
-  
(148,069)
 
 
Net cash used in operating activities 
37 
(1,162,271)
(1,797,144)
  
Cash flows from investing activities
 
Payments for investments 
 
(443,548)
-  
Payments for new joint venture capital invested 
 
(326,065)
-  
Payments for property, plant and equipment 
18 
-  
(15,090)
Payments for intangibles 
20 
(283,626)
(255,919)
Payments for convertible notes 
 
(556,631)
-  
Proceeds from disposal of property, plant and equipment 
 
-  
3,878 
 
 
Net cash used in investing activities 
 
(1,609,870)
(267,131)
  
Cash flows from financing activities
 
Proceeds from issue of shares (net of transaction costs) 
26 
6,851,695 
1,555,250 
Proceeds from issue of convertible notes - European Investment Consortium 
 
-  
2,821,000 
Repayment of convertible notes - European Investment Consortium 
 
(460,000)
-  
Repayment of borrowings - BillFront 
 
(1,647,416)
(497,198)
Repayment of convertible notes - Obsidian 
 
-  
(563,071)
Repayment of lease liabilities 
 
(435,005)
(323,327)
 
 
Net cash from financing activities 
 
4,309,274 
2,992,654 
  
Net increase in cash and cash equivalents 
 
1,537,133 
928,379 
Cash and cash equivalents at the beginning of the financial year 
 
1,913,953 
839,462 
Effects of exchange rate changes on cash and cash equivalents 
 
(308,095)
146,112 
 
 
Cash and cash equivalents at the end of the financial year 
10 
3,142,991 
1,913,953 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
29 
Note 1. General information 
  
The financial statements cover Crowd Media Holdings Limited as a consolidated entity consisting of Crowd Media Holdings 
Limited (referred to as 'Company' or 'parent entity') and the entities it controlled at the end of, or during, the year (referred 
to as the 'Group' or 'Crowd Media'). The financial statements are presented in Australian dollars, which is Crowd Media 
Holdings Limited's functional and presentation currency. 
  
Crowd Media Holdings Limited is a listed public company limited by shares, incorporated and domiciled in Australia. Its 
registered office and principal place of business are: 
  
Registered office
Principal place of business
202/37 Barrack Street 
95B Piet Heinkade 
Perth WA 6000 
1019 GM Amsterdam 
Australia 
Netherlands 
  
A description of the nature of the Group's operations and its principal activities are included in the directors' report, which is 
not part of the financial statements. 
  
The financial statements were authorised for issue, in accordance with a resolution of directors, on 27 August 2021. The 
directors have the power to amend and reissue the financial statements. 
  
Note 2. Significant accounting policies 
  
The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 
  
New or amended Accounting Standards and Interpretations adopted 
The Group has adopted all of the new, revised or amending Accounting Standards and Interpretations issued by the 
Australian Accounting Standards Board ('AASB') that are mandatory for the current reporting period. The adoption of these 
Accounting Standards and Interpretations did not have any significant impact on the financial performance or position of 
the Group. 
  
Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 
  
Going concern 
The financial statements have been prepared on the going concern basis, which contemplates continuity of normal 
business activities and the realisation of assets and discharge of liabilities in the normal course of business. 
  
As disclosed in the financial statements, for the financial year ended 30 June 2021, the Group incurred a loss of 
$6,235,508 and had net operating cash outflows of $1,162,271. 
  
The Directors believe that there are reasonable grounds to believe that the Group will be able to continue as a going 
concern, after consideration of the following factors: 
● 
The Group expects to generate positive operating cashflow, in part due to the divestment of the loss making Mobile
Premium SMS (Q&A) business during the current financial year (refer to note 9), which will allow the Mobile division to 
focus solely on the profitable Subscription business; and 
● 
The Group’s proven record of being able to raise funds to support its business plan, which includes receiving $4.0 
million through a placement of 80,000,000 shares at $0.050 (refer to note 26) in November 2020 and receiving a
further $1.6 million through a placement of 32,000,000 shares at $0.050 (refer to note 26) in February 2021. 
  
Accordingly, the Directors believe that the Group will be able to continue as a going concern and that it is appropriate to 
adopt the going concern basis in the preparation of the financial report. 
  
The financial report does not include any adjustments relating to the amounts or classification of recorded assets or 
liabilities that might be necessary if the Group does not continue as a going concern. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
30 
Basis of preparation 
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards and 
Interpretations issued by the Australian Accounting Standards Board ('AASB') and the Corporations Act 2001, as 
appropriate for for-profit oriented entities. These financial statements also comply with International Financial Reporting 
Standards as issued by the International Accounting Standards Board ('IASB'). 
  
Historical cost convention 
The financial statements have been prepared under the historical cost convention except for financial instruments 
measured at fair value through profit or loss. 
  
Critical accounting estimates 
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Group's accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial 
statements, are disclosed in note 3. 
  
Parent entity information 
In accordance with the Corporations Act 2001, these financial statements present the results of the Group only. 
Supplementary information about the parent entity is disclosed in note 35. 
  
Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of Crowd Media Holdings 
Limited as at 30 June 2021 and the results of all subsidiaries for the year then ended. 
  
Subsidiaries are all those entities over which the Group has control. The Group controls an entity when the Group is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group. They are de-consolidated from the date that control ceases. 
  
Intercompany transactions, balances and unrealised gains on transactions between entities in the Group are eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted 
by the Group. 
  
The acquisition of subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without the loss of control, is accounted for as an equity transaction, where the difference between the consideration 
transferred and the book value of the share of the non-controlling interest acquired is recognised directly in equity 
attributable to the parent. 
  
Where the Group loses control over a subsidiary, it derecognises the assets including goodwill, liabilities and non-
controlling interest in the subsidiary together with any cumulative translation differences recognised in equity. The Group 
recognises the fair value of the consideration received and the fair value of any investment retained together with any gain 
or loss in profit or loss. 
  
Operating segments 
Operating segments are presented using the 'management approach', where the information presented is on the same 
basis as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the 
allocation of resources to operating segments and assessing their performance. 
  
Foreign currency translation 
The financial statements are presented in Australian dollars, which is Crowd Media Holdings Limited's functional and 
presentation currency. 
  
Foreign currency transactions 
Foreign currency transactions are translated into the Company's functional currency using the exchange rates prevailing at 
the dates of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and 
from the translation at financial year-end exchange rates of monetary assets and liabilities denominated in foreign 
currencies are recognised in profit or loss. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
31 
Foreign operations 
The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at the 
reporting date. The revenues and expenses of foreign operations are translated into Australian dollars using the average 
exchange rates, which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange 
differences are recognised in other comprehensive income through the foreign currency reserve in equity. 
  
The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 
  
Revenue recognition 
The Group recognises revenue as follows: 
  
Revenue from contracts with customers 
Revenue is recognised at an amount that reflects the consideration to which the Group is expected to be entitled in 
exchange for transferring goods or services to a customer. For each contract with a customer, the Group: identifies the 
contract with a customer; identifies the performance obligations in the contract; determines the transaction price which 
takes into account estimates of variable consideration and the time value of money; allocates the transaction price to the 
separate performance obligations on the basis of the relative stand-alone selling price of each distinct good or service to be 
delivered; and recognises revenue when or as each performance obligation is satisfied in a manner that depicts the 
transfer to the customer of the goods or services promised. 
  
Variable consideration within the transaction price, if any, reflects concessions provided to the customer such as discounts, 
rebates and refunds, any potential bonuses receivable from the customer and any other contingent events. Such estimates 
are determined using either the 'expected value' or 'most likely amount' method. The measurement of variable 
consideration is subject to a constraining principle whereby revenue will only be recognised to the extent that it is highly 
probable that a significant reversal in the amount of cumulative revenue recognised will not occur. The measurement 
constraint continues until the uncertainty associated with the variable consideration is subsequently resolved. Amounts 
received that are subject to the constraining principle are recognised as a refund liability. 
  
Sale of goods 
Revenue from the sale of goods is recognised at the point in time when the customer obtains control of the goods, which is 
generally at the time of delivery. 
  
Rendering of services 
Revenue from a contract to provide services is recognised when the Group satisfies its performance obligation over time 
as the services are rendered based on either a fixed price or an hourly rate. 
  
Government grants 
Grants from the government are recognised at their fair value when there is reasonable assurance that the grant will be 
received and that the Group will comply with all attached conditions. Government grants relating to costs are deferred and 
recognised in profit or loss over the period necessary to match them with the costs that they are intended to compensate. 
  
Interest 
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating the 
amortised cost of a financial asset and allocating the interest income over the relevant period using the effective interest 
rate, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset 
to the net carrying amount of the financial asset. 
  
Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 
  
Income tax 
The income tax expense or benefit for the period is the tax payable on that period's taxable income based on the 
applicable income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to 
temporary differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
32 
Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when 
the assets are recovered or liabilities are settled, based on those tax rates that are enacted or substantively enacted, 
except for: 
● 
When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting
nor taxable profits; or 
● 
When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and 
the timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the 
foreseeable future. 
  
Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 
  
The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred 
tax assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for 
the carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that it is 
probable that there are future taxable profits available to recover the asset. 
  
Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets 
against current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable 
authority on either the same taxable entity or different taxable entities which intend to settle simultaneously. 
  
Discontinued operations 
A discontinued operation is a component of the Group that has been disposed of or is classified as held for sale and that 
represents a separate major line of business or geographical area of operations, is part of a single co-ordinated plan to 
dispose of such a line of business or area of operations, or is a subsidiary acquired exclusively with a view to resale. The 
results of discontinued operations are presented separately on the face of the statement of profit or loss and other 
comprehensive income. 
  
Current and non-current classification 
Assets and liabilities are presented in the statement of financial position based on current and non-current classification. 
  
An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the 
Group's normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months 
after the reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle 
a liability for at least 12 months after the reporting period. All other assets are classified as non-current. 
  
A liability is classified as current when: it is either expected to be settled in the Group's normal operating cycle; it is held 
primarily for the purpose of trading; it is due to be settled within 12 months after the reporting period; or there is no 
unconditional right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities 
are classified as non-current.  
  
Deferred tax assets and liabilities are always classified as non-current. 
  
Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 
  
Trade and other receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost using the effective 
interest method, less any allowance for expected credit losses. Trade receivables are generally due for settlement within 
30 days. 
  
The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss 
allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue. 
  
Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
33 
Contract assets 
Contract assets are recognised when the Group has transferred goods or services to the customer but where the Group is 
yet to establish an unconditional right to consideration. Contract assets are treated as financial assets for impairment 
purposes. The financial statements include the recognition of accrued revenue which is used to refer to a class of contract 
assets. 
  
Inventories 
Finished goods are stated at the lower of cost and net realisable value on a 'first in first out' basis. Cost comprises of 
purchase and delivery costs, net of rebates and discounts received or receivable. 
  
Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs of completion 
and the estimated costs necessary to make the sale. 
  
Joint ventures 
A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net 
assets of the arrangement. Investments in joint ventures are accounted for using the equity method. Under the equity 
method, the share of the profits or losses of the joint venture is recognised in profit or loss and the share of the movements 
in equity is recognised in other comprehensive income. Investments in joint ventures are carried in the statement of 
financial position at cost plus post-acquisition changes in the Group's share of net assets of the joint venture. Goodwill 
relating to the joint venture is included in the carrying amount of the investment and is neither amortised nor individually 
tested for impairment. Income earned from joint venture entities reduce the carrying amount of the investment. 
  
Investments and other financial assets 
Investments and other financial assets are initially measured at fair value. Transaction costs are included as part of the 
initial measurement, except for financial assets at fair value through profit or loss. Such assets are subsequently measured 
at either amortised cost or fair value depending on their classification. Classification is determined based on both the 
business model within which such assets are held and the contractual cash flow characteristics of the financial asset 
unless an accounting mismatch is being avoided. 
  
Financial assets are derecognised when the rights to receive cash flows have expired or have been transferred and the 
Group has transferred substantially all the risks and rewards of ownership. When there is no reasonable expectation of 
recovering part or all of a financial asset, its carrying value is written off. 
  
Financial assets at amortised cost 
A financial asset is measured at amortised cost only if both of the following conditions are met: (i) it is held within a 
business model whose objective is to hold assets in order to collect contractual cash flows; and (ii) the contractual terms of 
the financial asset represent contractual cash flows that are solely payments of principal and interest. 
  
Impairment of financial assets 
The Group recognises a loss allowance for expected credit losses on financial assets which are either measured at 
amortised cost or fair value through other comprehensive income. The measurement of the loss allowance depends upon 
the Group's assessment at the end of each reporting period as to whether the financial instrument's credit risk has 
increased significantly since initial recognition, based on reasonable and supportable information that is available, without 
undue cost or effort to obtain. 
  
Where there has not been a significant increase in exposure to credit risk since initial recognition, a 12-month expected 
credit loss allowance is estimated. This represents a portion of the asset's lifetime expected credit losses that is attributable 
to a default event that is possible within the next 12 months. Where a financial asset has become credit impaired or where 
it is determined that credit risk has increased significantly, the loss allowance is based on the asset's lifetime expected 
credit losses. The amount of expected credit loss recognised is measured on the basis of the probability weighted present 
value of anticipated cash shortfalls over the life of the instrument discounted at the original effective interest rate. 
  
For financial assets mandatorily measured at fair value through other comprehensive income, the loss allowance is 
recognised in other comprehensive income with a corresponding expense through profit or loss. In all other cases, the loss 
allowance reduces the asset's carrying value with a corresponding expense through profit or loss. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
34 
Property, plant and equipment 
Plant and equipment is stated at historical cost less accumulated depreciation and impairment. Historical cost includes 
expenditure that is directly attributable to the acquisition of the items. 
  
Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment 
(excluding land) over their expected useful lives as follows: 
  
Plant and equipment 
1.5 - 5 years 
  
The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting 
date. 
  
An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
Group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 
  
Right-of-use assets 
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which 
comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before the 
commencement date net of any lease incentives received, any initial direct costs incurred, and, except where included in 
the cost of inventories, an estimate of costs expected to be incurred for dismantling and removing the underlying asset, 
and restoring the site or asset. 
  
Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated useful 
life of the asset, whichever is the shorter. Where the Group expects to obtain ownership of the leased asset at the end of 
the lease term, the depreciation is over its estimated useful life. Right-of use assets are subject to impairment or adjusted 
for any remeasurement of lease liabilities. 
  
The Group has elected not to recognise a right-of-use asset and corresponding lease liability for short-term leases with 
terms of 12 months or less and leases of low-value assets. Lease payments on these assets are expensed to profit or loss 
as incurred. 
  
Intangible assets 
Intangible assets acquired as part of a business combination, other than goodwill, are initially measured at their fair value 
at the date of the acquisition. Intangible assets acquired separately are initially recognised at cost. Indefinite life intangible 
assets are not amortised and are subsequently measured at cost less any impairment. Finite life intangible assets are 
subsequently measured at cost less amortisation and any impairment. The gains or losses recognised in profit or loss 
arising from the derecognition of intangible assets are measured as the difference between net disposal proceeds and the 
carrying amount of the intangible asset. The method and useful lives of finite life intangible assets are reviewed annually. 
Changes in the expected pattern of consumption or useful life are accounted for prospectively by changing the amortisation 
method or period. 
  
Goodwill 
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for 
impairment, or more frequently if events or changes in circumstances indicate that it might be impaired, and is carried at 
cost less accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not 
subsequently reversed. 
  
Intellectual property 
Significant costs associated with intellectual property deemed to have an indefinite life are capitalised as an asset and are 
not amortised. Instead, intellectual property assets are tested annually for impairment, or more frequently if events or 
changes in circumstances indicate that it might be impaired, and is carried at cost less accumulated impairment losses. 
Impairment losses on intellectual property are taken to profit or loss and are not subsequently reversed. 
  
Distribution network 
Significant investments in relation to distribution networks and messaging systems are capitalised as an asset and 
amortised on a straight-line basis over the period of their expected benefit, being their finite useful life of 4.7 years. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
35 
Software 
Significant costs associated with software are deferred and amortised on a straight-line basis over the period of their 
expected benefit, being their finite life of 5 - 6 years. 
  
Databases 
Costs in relation to databases are capitalised as an asset and amortised on a straight-line basis over the period of their 
expected benefit, being their finite life of 5 - 6 years. 
  
Impairment of non-financial assets 
Goodwill and other intangible assets that have an indefinite useful life are not subject to amortisation and are tested 
annually for impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. 
Other non-financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying 
amount exceeds its recoverable amount. 
  
Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or 
cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to 
form a cash-generating unit. 
  
Trade and other payables 
Trade and other payables represent liabilities for goods and services provided to the Group prior to the end of the financial 
year and which are unpaid. Due to their short-term nature they are measured at amortised cost and are not discounted. 
The amounts are unsecured and are usually paid within 30 days of recognition. 
  
Contract liabilities 
Contract liabilities represent the Group's obligation to transfer goods or services to a customer and are recognised when a 
customer pays consideration, or when the Group recognises a receivable to reflect its unconditional right to consideration 
(whichever is earlier) before the Group has transferred the goods or services to the customer. These financial statements 
include the recognition of deferred revenue which is a term used to refer to a class of contract liabilities. 
  
Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They 
are subsequently measured at amortised cost using the effective interest method. 
  
The component of the convertible notes that exhibit characteristics of a liability is recognised as a liability in the statement 
of financial position, net of transaction costs. 
  
On the issue of the convertible notes the fair value of the liability component is determined using a market rate for an 
equivalent non-convertible bond and this amount is carried as a non-current liability using the amortised cost basis until 
extinguished on conversion or redemption. The increase in the liability due to the passage of time is recognised as a 
finance cost. The remainder of the proceeds are allocated to the conversion option that is recognised and included in 
shareholders equity as a convertible note reserve, net of transaction costs. The carrying amount of the conversion option is 
not remeasured in the subsequent years. The corresponding interest on convertible notes is expensed to profit or loss. 
  
Lease liabilities 
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present 
value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease 
or, if that rate cannot be readily determined, the Group's incremental borrowing rate. Lease payments comprise of fixed 
payments less any lease incentives receivable, variable lease payments that depend on an index or a rate, amounts 
expected to be paid under residual value guarantees, exercise price of a purchase option when the exercise of the option 
is reasonably certain to occur, and any anticipated termination penalties. The variable lease payments that do not depend 
on an index or a rate are expensed in the period in which they are incurred. 
  
The variable lease payments that do not depend on an index or a rate are expensed in the period in which they are 
incurred. Variable lease payments include rent concessions in the form of rent forgiveness or a waiver as a direct 
consequence of the Covid-19 pandemic and which relate to payments originally due on or before 30 June 2021. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
36 
Lease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured 
if there is a change in the following: future lease payments arising from a change in an index or a rate used; residual 
guarantee; lease term; certainty of a purchase option and termination penalties. When a lease liability is remeasured, an 
adjustment is made to the corresponding right-of use asset, or to profit or loss if the carrying amount of the right-of-use 
asset is fully written down. 
  
Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 
  
Provisions 
Provisions are recognised when the Group has a present (legal or constructive) obligation as a result of a past event, it is 
probable the Group will be required to settle the obligation, and a reliable estimate can be made of the amount of the 
obligation. The amount recognised as a provision is the best estimate of the consideration required to settle the present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value 
of money is material, provisions are discounted using a current pre-tax rate specific to the liability. The increase in the 
provision resulting from the passage of time is recognised as a finance cost. 
  
Employee benefits 
  
Short-term employee benefits 
Liabilities for wages and salaries and other employee benefits expected to be settled within 12 months of the reporting date 
are measured at the amounts expected to be paid when the liabilities are settled. 
  
Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date are measured as the present value of 
expected future payments to be made in respect of services provided by employees up to the reporting date. Consideration 
is given to expected future wage and salary levels, experience of employee departures and periods of service. Expected 
future payments are discounted using market yields at the reporting date on high-quality corporate bonds with terms to 
maturity and currency that match, as closely as possible, the estimated future cash outflows. 
  
Defined contribution superannuation expense 
Contributions to defined contribution superannuation plans are expensed in the period in which they are incurred. 
  
Share-based payments 
Equity-settled and cash-settled share-based compensation benefits are provided to employees. 
  
Equity-settled transactions are awards of shares, performance rights or options over shares, that are provided to 
employees in exchange for the rendering of services. Cash-settled transactions are awards of cash for the exchange of 
services, where the amount of cash is determined by reference to the share price. 
  
The cost of equity-settled transactions are measured at fair value on grant date. Fair value is independently determined 
using either the Binomial or Black-Scholes option pricing model that takes into account the exercise price, the term of the 
option, the impact of dilution, the share price at grant date and expected price volatility of the underlying share, the 
expected dividend yield and the risk free interest rate for the term of the option, together with non-vesting conditions that do 
not determine whether the Group receives the services that entitle the employees to receive payment. No account is taken 
of any other vesting conditions. 
  
The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over the 
vesting period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the 
best estimate of the number of awards that are likely to vest and the expired portion of the vesting period. The amount 
recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less amounts already 
recognised in previous periods. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
37 
The cost of cash-settled transactions is initially, and at each reporting date until vested, determined by applying either the 
Binomial or Black-Scholes option pricing model, taking into consideration the terms and conditions on which the award was 
granted. The cumulative charge to profit or loss until settlement of the liability is calculated as follows: 
● 
during the vesting period, the liability at each reporting date is the fair value of the award at that date multiplied by the
expired portion of the vesting period. 
● 
from the end of the vesting period until settlement of the award, the liability is the full fair value of the liability at the
reporting date. 
  
All changes in the liability are recognised in profit or loss. The ultimate cost of cash-settled transactions is the cash paid to 
settle the liability. 
  
Market conditions are taken into consideration in determining fair value. Therefore, any awards subject to market 
conditions are considered to vest irrespective of whether or not that market condition has been met, provided all other 
conditions are satisfied. 
  
If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. 
An additional expense is recognised, over the remaining vesting period, for any modification that increases the total fair 
value of the share-based compensation benefit as at the date of modification. 
  
If the non-vesting condition is within the control of the Group or employee, the failure to satisfy the condition is treated as a 
cancellation. If the condition is not within the control of the Group or employee and is not satisfied during the vesting 
period, any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited. 
  
If equity-settled awards are cancelled, they are treated as they had vested on the date of cancellation, and any remaining 
expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and 
new award is treated as if they were a modification. 
  
Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the 
fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date; and assumes that the transaction will take place either: in the 
principal market; or in the absence of a principal market, in the most advantageous market. 
  
Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, 
assuming they act in their economic best interests. For non-financial assets, the fair value measurement is based on its 
highest and best use. Valuation techniques used to measure fair value are those that are appropriate in the circumstances 
and which maximise the use of relevant observable inputs and minimise the use of unobservable inputs. 
  
Assets and liabilities measured at fair value are classified into three levels, using a fair value hierarchy that reflects the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and 
transfers between levels are determined based on a reassessment of the lowest level of input that is significant to the fair 
value measurement. 
  
For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either 
not available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge 
and reputation. Where there is a significant change in fair value of an asset or liability from one period to another, an 
analysis is undertaken, which includes a verification of the major inputs applied in the latest valuation and a comparison, 
where applicable, with external sources of data. 
  
Issued capital 
Ordinary shares are classified as equity. 
  
Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, 
from the proceeds. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 2. Significant accounting policies (continued)
 
 
  
  
38 
Earnings per share 
  
Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of Crowd Media Holdings Limited, 
excluding any costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares 
outstanding during the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 
  
Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the 
weighted average number of additional ordinary that would have been outstanding assuming conversion of all dilutive 
potential ordinary shares. 
  
Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and assets are recognised net of the amount of associated GST, unless the GST incurred is not 
recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as part 
of the expense. 
  
Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the statement of 
financial position. 
  
Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 
  
Commitments and contingencies are disclosed net of the amount of GST recoverable from, or payable to, the tax authority. 
  
New Accounting Standards and Interpretations not yet mandatory or early adopted 
Australian Accounting Standards and Interpretations that have recently been issued or amended but are not yet 
mandatory, have not been early adopted by the Group for the annual reporting period ended 30 June 2021. The Group has 
not yet assessed the impact of these new or amended Accounting Standards and Interpretations. 
  
Note 3. Critical accounting judgements, estimates and assumptions 
  
The preparation of the financial statements requires management to make judgements, estimates and assumptions that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates 
and assumptions on historical experience and on other various factors, including expectations of future events, 
management believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will 
seldom equal the related actual results. The judgements, estimates and assumptions that have a significant risk of causing 
a material adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next 
financial year are discussed below. 
  
Coronavirus (COVID-19) pandemic 
Judgement has been exercised in considering the impacts that the Coronavirus (COVID-19) pandemic has had, or may 
have, on the Group based on known information. This consideration extends to the nature of the products and services 
offered, customers, supply chain, staffing and geographic regions in which the Group operates. Other than as addressed in 
specific notes, there does not currently appear to be either any significant impact upon the financial statements or any 
significant uncertainties with respect to events or conditions which may impact the Group unfavourably as at the reporting 
date or subsequently as a result of the Coronavirus (COVID-19) pandemic. 
  
Share-based payment transactions 
The Group measures the cost of equity-settled transactions with employees by reference to the fair value of the equity 
instruments at the date at which they are granted. The fair value is determined by using either the Binomial or Black-
Scholes model taking into account the terms and conditions upon which the instruments were granted. The accounting 
estimates and assumptions relating to equity-settled share-based payments would have no impact on the carrying amounts 
of assets and liabilities within the next annual reporting period but may impact profit or loss and equity. Refer to note 39 for 
details of inputs utilised in calculating the fair value of the equity instrument. 

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 3. Critical accounting judgements, estimates and assumptions (continued)
 
 
  
  
39 
Allowance for expected credit losses 
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based on the 
lifetime expected credit loss, grouped based on days overdue, and makes assumptions to allocate an overall expected 
credit loss rate for each group. These assumptions include recent sales experience, historical collection rates, the impact 
of the Coronavirus (COVID-19) pandemic and forward-looking information that is available. The allowance for expected 
credit losses, as disclosed in note 11, is calculated based on the information available at the time of preparation. The 
actual credit losses in future years may be higher or lower. 
  
Estimation of useful lives of assets 
The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical 
innovations or some other event. The depreciation and amortisation charge will increase where the useful lives are less 
than previously estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be 
written off or written down. 
  
Goodwill and other indefinite life intangible assets 
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
and other indefinite life intangible assets have suffered any impairment, in accordance with the accounting policy stated in 
note 2. The recoverable amounts of cash-generating units have been determined based on value-in-use calculations. 
These calculations require the use of assumptions, including estimated pre-tax discount rates based on the current cost of 
capital and growth rates of the estimated future cash flows. 
  
Impairment of non-financial assets other than goodwill and other indefinite life intangible assets 
The Group assesses impairment of non-financial assets other than goodwill and other indefinite life intangible assets at 
each reporting date by evaluating conditions specific to the Group and to the particular asset that may lead to impairment. 
If an impairment trigger exists, the recoverable amount of the asset is determined. This involves assessing the value of the 
asset at fair value less costs of disposal and using value-in-use models which incorporate a number of key estimates and 
assumptions. 
  
Income tax 
The Group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required in 
determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary 
course of business for which the ultimate tax determination is uncertain. The Group recognises liabilities for anticipated tax 
audit issues based on the Group's current understanding of the tax law. Where the final tax outcome of these matters is 
different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in 
which such determination is made. 
  
Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the Group considers it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 
  
Lease term 
The lease term is a significant component in the measurement of both the right-of-use asset and lease liability. Judgement 
is exercised in determining whether there is reasonable certainty that an option to extend the lease or purchase the 
underlying asset will be exercised, or an option to terminate the lease will not be exercised, when ascertaining the periods 
to be included in the lease term. In determining the lease term, all facts and circumstances that create an economical 
incentive to exercise an extension option, or not to exercise a termination option, are considered at the lease 
commencement date. Factors considered may include the importance of the asset to the Group's operations; comparison 
of terms and conditions to prevailing market rates; incurrence of significant penalties; existence of significant leasehold 
improvements; and the costs and disruption to replace the asset. The Group reassesses whether it is reasonably certain to 
exercise an extension option, or not exercise a termination option, if there is a significant event or significant change in 
circumstances. 
  
Incremental borrowing rate 
Where the interest rate implicit in a lease cannot be readily determined, an incremental borrowing rate is estimated to 
discount future lease payments to measure the present value of the lease liability at the lease commencement date. Such 
a rate is based on what the Group estimates it would have to pay a third party to borrow the funds necessary to obtain an 
asset of a similar value to the right-of-use asset, with similar terms, security and economic environment. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
40 
Note 4. Operating segments 
  
Identification of reportable operating segments 
The Group was organised into three operating segments during the financial year: Mobile Content- Q&A (or ‘Q&A’), Mobile 
Content-Subscription (or ‘Subscription’) and Crowd Direct. The Company operates mobile content businesses globally but 
predominantly in Europe,  Latin America and Australasia. These operating segments are based on the internal reports that 
are reviewed and used by the Board of Directors (who are identified as the Chief Operating Decision Makers ('CODM')) in 
assessing performance and in determining the allocation of resources. There is no aggregation of operating segments. 
  
Effective 1 May 2021, the Group sold its Mobile Premium SMS ('Q&A') business. The underlying Q&A AI-driven technology 
platform will remain the property of Crowd and these assets have been transferred to the Mobile Content - Subscription 
segment for reporting from 1 May 2021. 
  
The Subscription operating segment recognises all corporate costs including public company costs, acquisition costs, 
share based   payments expense and restructure costs. In the prior period, these were reported under the Q&A segment 
and have been transferred to Subscription due to the sale of the Q&A business. 
  
For operating segment performance, the CODM reviews EBITDA (earnings before interest, tax, depreciation and 
amortisation). The accounting policies adopted for internal reporting to the CODM are consistent with those adopted in the 
financial statements. 
  
The information reported to the CODM is on at least a monthly basis. 
  
Types of products and services 
The principal products and services of each of these operating segments are as follows: 
 
Mobile Content - Q & A 
Crowd Mobile proprietary Q&A micro job platform technology that facilitates Q&A 
entertainment products via various Direct Carrier Billing, SMS and App product offerings. 
 
  
Mobile Content - Subscription Crowd Mobile subscription based, broad content offering of products such as mobile 
security, games and video portals via an m-payments network. Effective 1 May 2021 with 
the sale of the Q&A division, the underlying AI-driven technology platform is reported under 
the Subscription division. 
 
  
Crowd Direct 
Crowd Direct (direct-to-consumer) works with brands and digital influencers to sell products 
and/or services that it owns, or part-owns, or is strategically aligned with. 
 
Crowd Media 
Crowd Media operated as an agency, working with brands and digital influencers to provide 
social media marketing, digital influencer advertising and third party affiliate services. As of 
the financial year ended 30 June 2020, this division was no longer material and is no longer 
a focus of the CODM, but has been reported here for comparative purposes. 
  
The Subscription segment also includes Group Corporate costs. 
  
Intersegment receivables, payables and loans 
Intersegment loans are initially recognised at the consideration received. Intersegment loans receivable and loans payable 
that earn or incur non-market interest are not adjusted to fair value based on market interest rates. Intersegment loans are 
eliminated on consolidation. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 4. Operating segments (continued)
 
 
  
  
41 
Operating segment information 
  
Continuing
Discontinued
Crowd
Crowd
Subscription**
Direct
Media
Total
Q&A *
Total
Group - 2021
$
$
$
$
$
$
Revenue
Sales to external customers 
6,034,239
992,034
-
7,026,273
3,883,349
10,909,622
Interest income 
7,027
11,104
-
18,131
-
18,131
Total revenue
6,041,266
1,003,138
-
7,044,404
3,883,349
10,927,753
 
Adjusted EBITDA
(179,066)
(724,575)
-
(903,641)
(1,654,840)
(2,558,481)
Depreciation and amortisation 
(531,665)
(23,279)
-
(554,944)
(84,275)
(639,219)
Impairment of assets 
(130,391)
(245,098)
-
(375,489)
(478,354)
(853,843)
Interest income 
7,027
11,104
-
18,131
-
18,131
Finance costs 
(455,334)
-
-
(455,334)
(5,709)
(461,043)
Gain on disposal of 
discontinued operation 
-
-
-
-
611,382
611,382
Loss before income tax 
expense
(1,289,429)
(981,848)
-
(2,271,277)
(1,611,796)
(3,883,073)
Income tax expense 
(2,352,435)
Loss after income tax 
expense
(6,235,508)
 
Assets
Segment assets 
8,350,787
1,494,687
-
9,845,474
-
9,845,474
Total assets
9,845,474
 
Liabilities
Segment liabilities 
4,415,813
178,213
-
4,594,026
-
4,594,026
Total liabilities
4,594,026
  
* 
Effective 1 May 2021, the Group sold its Mobile Premium SMS (Q&A) business. This segment reflects the 
discontinued operations during the financial year. 
** 
Crowd Mobile (Subscription) segment includes Group Corporate costs. These were recorded under the Q&A segment
in the prior financial year. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 4. Operating segments (continued)
 
 
  
  
42 
Continuing
Discontinued
Crowd
Crowd
Subscription
Direct
Media
Total
Q&A *
Total
Group - 2020
$
$
$
$
$
$
Revenue
Sales to external customers 
7,032,328
347,923
239,766
7,620,017
8,860,666
16,480,683
Interest income 
-
-
-
-
327
327
Total revenue
7,032,328
347,923
239,766
7,620,017
8,860,993
16,481,010
 
Adjusted EBITDA
2,204,497
(209,515)
(263,102)
1,731,880
(2,502,575)
(770,695)
Depreciation and amortisation 
(417,310)
-
(2,950)
(420,260)
(177,896)
(598,156)
Impairment of assets 
3,197
-
-
3,197
-
3,197
Interest income 
-
-
-
-
327
327
Finance costs 
(2,660,471)
-
(42)
(2,660,513)
1,760,834
(899,679)
Other non-cash expenses 
-
-
-
-
(303,902)
(303,902)
Loss before income tax 
benefit
(870,087)
(209,515)
(266,094)
(1,345,696)
(1,223,212)
(2,568,908)
Income tax benefit 
654,348
Loss after income tax benefit
(1,914,560)
 
Assets
Segment assets 
5,358,356
554,641
-
5,912,997
6,201,054
12,114,051
Total assets
12,114,051
 
Liabilities
Segment liabilities 
3,649,978
389,259
-
4,039,237
5,493,039
9,532,276
Total liabilities
9,532,276
  
* 
Q&A included Group Corporate revenue and costs. Therefore, the amounts do not align with the discontinued 
operations amounts in the consolidated statement of profit or loss and other comprehensive income, or note 9, for
2020. 
  
Geographical information 
  
Revenue
Geographical non-current 
assets
2021
2020
2021
2020
$
$
$
$
Australasia 
165,096
226,703
501,325
805,537
Europe 
10,319,502
15,047,078
3,193,724
2,195,078
Latin America 
314,846
1,014,535
-
-
Other 
110,178
192,367
-
-
 
 
10,909,622
16,480,683
3,695,049
3,000,615
  
The geographical non-current assets above are exclusive of, where applicable, financial instruments, deferred tax assets, 
post-employment benefits assets and rights under insurance contracts. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
43 
Note 5. Revenue 
  
Disaggregation of revenue 
The disaggregation of revenue from contracts with customers is as follows: 
  
Continuing
Discontinued
Subscription
Crowd Direct
Crowd Media
Total
Q&A *
Total
Group - 2021
$
$
$
$
$
$
Major product lines
Information 
-
-
-
-
3,883,349
3,883,349
Entertainment and content 
6,034,239
-
-
6,034,239
-
6,034,239
Direct-to-consumer 
-
992,034
-
992,034
-
992,034
Marketing agency 
-
-
-
-
-
-
 
 
6,034,239
992,034
-
7,026,273
3,883,349
10,909,622
 
Geographical regions
Australasia 
165,096
-
-
165,096
-
165,096
Europe 
5,561,694
992,034
-
6,553,728
3,765,774
10,319,502
Latin America 
270,551
-
-
270,551
44,295
314,846
Other 
36,898
-
-
36,898
73,280
110,178
 
 
6,034,239
992,034
-
7,026,273
3,883,349
10,909,622
 
Timing of revenue recognition
Goods transferred at a point in 
time 
6,034,239
992,034
-
7,026,273
3,883,349
10,909,622
Services transferred over time 
-
-
-
-
-
-
 
 
6,034,239
992,034
-
7,026,273
3,883,349
10,909,622
  
* 
Effective 1 May 2021, the Group sold its Mobile Premium SMS ('Q&A') business. This segment reflects the
discontinued operations during the financial year. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 5. Revenue (continued)
 
 
  
  
44 
Continuing
Discontinued
Subscription
Crowd Direct
Crowd Media
Total
Q&A*
Total
Group - 2020
$
$
$
$
$
$
Major product lines
Information 
-
-
-
-
8,860,666
8,860,666
Entertainment and content 
7,032,328
-
-
7,032,328
-
7,032,328
Direct-to-consumer 
-
347,923
-
347,923
-
347,923
Marketing agency 
-
-
239,766
239,766
-
239,766
 
 
7,032,328
347,923
239,766
7,620,017
8,860,666
16,480,683
 
Geographical regions
Australasia 
58,481
-
-
58,481
168,222
226,703
Europe 
6,195,478
347,923
234,278
6,777,679
8,269,399
15,047,078
Latin America 
670,822
-
-
670,822
343,713
1,014,535
Other 
107,547
-
5,488
113,035
79,332
192,367
 
 
7,032,328
347,923
239,766
7,620,017
8,860,666
16,480,683
 
Timing of revenue recognition
Goods transferred at a point in 
time 
7,032,328
347,923
-
7,380,251
8,860,666
16,240,917
Services transferred over time 
-
-
239,766
239,766
-
239,766
 
 
7,032,328
347,923
239,766
7,620,017
8,860,666
16,480,683
  
* 
Q&A included Group Corporate revenue and costs. Therefore, the amounts do not align with the discontinued 
operations amounts in the consolidated statement of profit or loss and other comprehensive income, or note 9, for 
2020. 
  
Note 6. Other income 
  
Group
2021
2020
$
$
Government grants (COVID-19) 
10,000 
10,000 
  
During the year the Group received payments from the Australian Government amounting to $10,000 (2020: $10,000) as 
part of its ‘Boosting Cash Flow for Employers’ scheme in response to the Coronavirus pandemic. These non-tax amounts 
have been recognised as government grants and recognised as income once there is reasonable assurance that the 
Company will comply with any conditions attached. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
45 
Note 7. Expenses 
  
Group
2021
2020
$
$
Loss before income tax from continuing operations includes the following specific expenses:
 
Depreciation
Property, plant and equipment 
99,149 
119,183 
Right-of-use assets 
384,717 
409,699 
 
Total depreciation 
483,866 
528,882 
 
Amortisation
Intangibles 
71,078 
4,719 
 
Total depreciation and amortisation 
554,944 
533,601 
 
Impairment
Allowance for expected credit losses 
95,066 
(3,197)
 
Finance costs
Interest and finance charges paid 
361,135 
738,784 
Interest and finance charges paid/payable on lease liabilities 
94,199 
119,680 
 
Finance costs expensed 
455,334 
858,464 
 
Superannuation expense
Defined contribution superannuation expense 
7,025 
9,263 
 
Share-based payments expense
Share-based payments expense 
399,197 
302,488 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
46 
Note 8. Income tax 
  
Group
2021
2020
$
$
Income tax expense/(benefit)
Current tax 
(347,716)
10,170 
Deferred tax - origination and reversal of temporary differences 
2,700,151 
(664,518)
 
Aggregate income tax expense/(benefit) 
2,352,435 
(654,348)
 
Income tax expense/(benefit) is attributable to: 
Loss from continuing operations 
2,218,239 
(1,248,865)
Loss from discontinued operations 
134,196 
594,517 
 
Aggregate income tax expense/(benefit) 
2,352,435 
(654,348)
 
Deferred tax included in income tax expense/(benefit) comprises: 
Decrease/(increase) in deferred tax assets 
2,700,151 
(664,518)
 
Numerical reconciliation of income tax expense/(benefit) and tax at the statutory rate
Loss before income tax (expense)/benefit from continuing operations 
(2,271,277)
(2,122,163)
Loss before income tax expense from discontinued operations 
(1,611,796)
(446,745)
 
 
(3,883,073)
(2,568,908)
 
Tax at the statutory tax rate of 27.5% 
(1,067,845)
(706,450)
 
Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 
Entertainment expenses 
42 
272 
Impairment of assets 
54,999 
-  
Share-based payments 
103,791 
90,746 
Employee entitlement accruals 
6,971 
2,006 
Net capital gain on exiting Consolidated Group 
34,870 
-  
Tax losses not recognised as recoupable 
2,866,426 
-  
Other items (net) 
195,681 
12,595 
 
 
2,194,935 
(600,831)
Differences in overseas tax rates 
157,500 
(53,517)
 
Income tax expense/(benefit) 
2,352,435 
(654,348)
  
Group
2021
2020
$
$
Amounts credited directly to equity
Deferred tax assets 
(455,714)
-  
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 8. Income tax (continued)
 
 
  
  
47 
Group
2021
2020
$
$
Deferred tax asset
Deferred tax asset comprises temporary differences attributable to: 
 
Amounts recognised in profit or loss: 
Tax losses 
-  
2,426,559 
Employee benefits 
-  
5,991 
Transaction fees (blackhole expenditure) 
-  
242,933 
Provisions 
-  
21,558 
Other 
-  
3,110 
 
 
-  
2,700,151 
 
Amounts recognised in equity: 
Foreign exchange revaluation 
-  
(455,714)
 
Deferred tax asset 
-  
2,244,437 
 
Movements: 
Opening balance 
2,244,437 
1,579,919 
Credited/(charged) to profit or loss 
(2,700,151)
664,518 
Credited to equity 
455,714 
-  
 
Closing balance 
-  
2,244,437 
  
Group
2021
2020
$
$
Income tax receivable
Income tax receivable 
-  
471,974 
  
Note 9. Discontinued operations 
  
Sale of Q&A Business 
Effective 1 May 2021, the Group sold its Mobile Premium SMS ('Q&A') business for a nominal amount. This will improve 
overall profitability of the company by allowing the Mobile division to focus solely on the profitable Subscription business. 
The underlying Q&A AI-driven technology platform will remain the property of Crowd and the purchaser will be provided 
with a non-exclusive license to use the platform. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 9. Discontinued operations (continued)
 
 
  
  
48 
Financial performance information 
  
Group
2021
2020
$
$
Revenue 
3,883,349 
8,692,012 
Government grants (COVID-19) 
127,506 
12,000 
Total revenue 
4,010,855 
8,704,012 
 
Cost of sales 
(1,229,279)
(2,620,693)
Marketing 
(1,313,878)
(2,619,429)
Administration and other expenses 
(676,102)
(652,910)
Consultants 
(63,493)
(141,207)
Depreciation and amortisation expense 
(84,275)
(64,555)
Employee benefits expense 
(2,368,365)
(2,968,647)
Impairment of assets 
(478,354)
-  
Travel and accommodation 
(14,578)
(36,168)
Product development 
-  
(5,933)
Finance costs 
(5,709)
(41,215)
Total expenses 
(6,234,033)
(9,150,757)
 
Loss before income tax expense 
(2,223,178)
(446,745)
Income tax expense 
(134,196)
(594,517)
 
Loss after income tax expense 
(2,357,374)
(1,041,262)
 
Gain on disposal before income tax 
611,382 
-  
Income tax expense 
-  
-  
 
Gain on disposal after income tax expense 
611,382 
-  
 
Loss after income tax expense from discontinued operations 
(1,745,992)
(1,041,262)
  
During the Coronavirus (‘COVID-19’) pandemic, the Group has received JobKeeper support payments from the Australian 
Government amounting to $127,506 (2020: $12,000) which are passed on to eligible employees. These have been 
recognised as government grants in the financial statements and recorded as other income over the periods in which the 
related employee benefits are recognised as an expense. The Group was eligible for JobKeeper support from the 
government on the condition that employee benefits continue to be paid. 
  
Carrying amounts of assets and liabilities disposed 
  
Group
2021
$
Cash and cash equivalents 
87,196 
Trade and other receivables 
805,722 
Accrued income 
475,631 
Other 
15,454 
Total assets 
1,384,003 
 
Trade and other payables 
2,019,500 
Total liabilities 
2,019,500 
 
Net liabilities 
(635,497)
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 9. Discontinued operations (continued)
 
 
  
  
49 
Details of the disposal 
  
Group
2021
$
Total sale consideration 
2 
Carrying amount of net liabilities disposed 
635,497 
Disposal costs 
(24,117)
 
Gain on disposal before income tax 
611,382 
Income tax expense 
-  
 
Gain on disposal after income tax 
611,382 
  
Note 10. Cash and cash equivalents 
  
Group
2021
2020
$
$
Current assets
Cash at bank 
3,142,991 
1,913,953 
  
Note 11. Trade and other receivables 
  
Group
2021
2020
$
$
Current assets
Trade receivables 
1,499,382 
2,224,998 
Less: Allowance for expected credit losses 
(276,292)
(467,048)
 
1,223,090 
1,757,950 
 
Other receivables 
18,689 
418,490 
 
 
1,241,779 
2,176,440 
  
Allowance for expected credit losses 
The Group has recognised a loss of $95,066 (30 June 2020: recovery of $3,197) in profit or loss in respect of the expected 
credit losses for the year ended 30 June 2021. 
  
The ageing of the receivables and allowance for expected credit losses provided for above are as follows: 
  
Expected credit loss rate
Carrying amount
Allowance for expected 
credit losses
2021
2020
2021
2020
2021
2020
Group
%
%
$
$
$
$
Not overdue 
3% 
13% 
258,274
1,365,444
8,300
176,354
0 to 3 months overdue 
8% 
23% 
1,013,106
726,877
82,175
170,638
3 to 6 months overdue 
54% 
84% 
69,898
78,670
37,567
66,298
6 to 9 months overdue 
85% 
98% 
65,840
14,522
55,986
14,273
Over 9 months overdue 
100% 
100% 
92,264
39,485
92,264
39,485
 
 
 
 
 
 
1,499,382
2,224,998
276,292
467,048
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 11. Trade and other receivables (continued)
 
 
  
  
50 
The Group has increased its monitoring of debt recovery as there is an increased probability of customers delaying 
payment or being unable to pay, due to the COVID-19 pandemic. 
  
Note 12. Accrued income 
  
Group
2021
2020
$
$
Current assets
Accrued income 
781,940 
1,925,793 
  
AASB 15 uses the term 'contract assets' and 'contract liabilities'. To maintain consistency in presentation with prior periods, 
the Group has retained the use of 'accrued income' and 'deferred revenue', respectively. 
  
Note 13. Inventories 
  
Group
2021
2020
$
$
Current assets
Finished goods - at net realisable value 
412,566 
118,236 
  
Note 14. Convertible notes receivable 
  
Group
2021
2020
$
$
Current assets
Convertible notes receivable 
344,638 
-  
 
Non-current assets
Convertible notes receivable 
235,550 
-  
  
The current convertible note receivable from UneeQ Ltd was recorded at the principal face amount of USD$250,000 (circa 
AUD$333,650) plus accrued interest of AUD$10,988 at 30 June 2021. The note bears interest at 6.00% per annum and 
matures on 8 May 2022. 
  
The non-current convertible note receivable from Forever Holdings Ltd was recorded at the principal face amount of 
GBP£125,000 (circa AUD$230,257) plus accrued interest of AUD$5,293 at 30 June 2021. The note bears interest at 
8.00% per annum and matures on 15 March 2024. 
  
Note 15. Other assets 
  
Group
2021
2020
$
$
Current assets
Prepayments 
183,731 
223,953 
Security deposits 
-  
8,098 
Other deposits 
42,782 
30,554 
 
 
226,513 
262,605 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
51 
Note 16. Investments accounted for using the equity method 
  
Group
2021
2020
$
$
Non-current assets
Investment in joint venture 
318,833 
-  
  
On 11 November 2020, Crowd Media announced that it had entered into a 50:50 joint venture with Israeli-based VFR 
Assets and Holdings Ltd to co-develop a technical platform which will enable the scalable creation of "Talking Head" digital 
assets for use in conversational commerce. Crowd Media invested $318,833 in the joint venture during financial year 2021. 
Interests in joint ventures are accounted for using the equity method of accounting.  
  
Interests in joint ventures 
Interests in joint ventures are accounted for using the equity method of accounting. Information relating to joint ventures 
that are material to the Group are set out below: 
  
Summarised financial information 
  
2021
2020
$
$
Summarised statement of financial position
Current assets 
-
-
Non-current assets 
359,089
-
 
Total assets 
359,089
-
 
Current liabilities 
47,488
-
Non-current liabilities 
-
-
 
Total liabilities 
47,488
-
 
Net assets 
311,601
-
 
Summarised statement of profit or loss and other comprehensive income
Revenue 
-
-
Expenses 
(14,464)
-
 
Loss before income tax 
(14,464)
-
Income tax expense 
-
-
 
Loss after income tax 
(14,464)
-
 
Other comprehensive income 
-
-
 
Total comprehensive income 
(14,464)
-
 
Reconciliation of the Group's carrying amount
Opening carrying amount 
-
-
Share of loss after income tax 
(7,232)
-
Share of other comprehensive income 
-
-
 
Closing carrying amount 
(7,232)
-
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
52 
Note 17. Other financial assets 
  
Group
2021
2020
$
$
Non-current assets
Investment in Aflorithmic Labs Ltd 
891,490 
-  
Investment in Forever Holdings Ltd 
92,000 
-  
 
 
983,490 
-  
 
Reconciliation
Reconciliation of the carrying amounts at the beginning and end of the current and previous 
financial year are set out below: 
 
Opening carrying amount 
-  
-  
Additions 
983,490 
-  
Revaluations 
-  
-  
Impairment of assets 
-  
-  
 
Closing carrying amount 
983,490 
-  
  
Aflorithmic Labs Ltd 
Aflorithmic Labs Ltd is an artificial intelligence ('AI') company that has developed an application programming interface 
('API') first Audio-as-a-Service platform to power the next generation of audio creation. On 27 January 2021, Crowd 
announced that it would invest GBP£1 million in Aflorithmic Labs over three investment tranches. The first tranche of 
GBP£500,000 (circa AUD$891,490) was completed on 30 April 2021 with the issue of 8,451,740 Crowd shares at $0.053 
and the payment of GBP£250,000 in cash. The remaining two tranches will be completed in the next financial year. 
  
Forever Holdings Ltd 
Forever Holdings Ltd is a leading edge voice-and-visual Interactive Digital Media company. Their technology can enable 
one-to-one digital encounters between an influencer and any follower who wants to converse with them 1:1. On 11 
September 2020, Crowd invested GBP£50,000 (circa AUD$92,000) in Forever Holdings Ltd with the issue of 4,000,000 
Crowd shares at $0.023. Crowd also invested GBP£125,000 in the form of a convertible note receivable from Forever 
Holdings. 
  
Note 18. Property, plant and equipment 
  
Group
2021
2020
$
$
Non-current assets
Plant and equipment - at cost 
917,430 
985,153 
Less: Accumulated depreciation 
(765,677)
(760,683)
 
 
151,753 
224,470 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 18. Property, plant and equipment (continued)
 
 
  
  
53 
Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 
  
Plant and
equipment
Group
$
Balance at 1 July 2019 
352,892
Additions 
15,090
Disposals 
(3,878)
Exchange differences 
2,222
Depreciation expense 
(141,856)
 
Balance at 30 June 2020 
224,470
Additions 
74,069
Disposals 
(7,601)
Exchange differences 
8,191
Depreciation expense 
(147,376)
 
Balance at 30 June 2021 
151,753
  
Note 19. Right-of-use assets 
  
Group
2021
2020
$
$
Non-current assets
Buildings - right-of-use 
2,079,271 
2,364,569 
Less: Accumulated depreciation 
(580,870)
(413,584)
 
 
1,498,401 
1,950,985 
  
The Group leases land and buildings for its offices under agreements of between two to five years with, in some cases, 
options to extend. The leases have various escalation clauses. On renewal, the terms of the leases are renegotiated. 
  
Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 
  
Buildings - 
right-
of-use
Group
$
Balance at 1 July 2019 
-
Recognised on adoption of AASB 16 
2,322,264
Exchange differences 
38,420
Depreciation expense 
(409,699)
 
Balance at 30 June 2020 
1,950,985
Exchange differences 
(67,867)
Depreciation expense 
(384,717)
 
Balance at 30 June 2021 
1,498,401
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 19. Right-of-use assets (continued)
 
 
  
  
54 
For other lease disclosures, refer to: 
● 
note 7 for depreciation on right-of-use assets and interest on lease liabilities; 
● 
note 24 for lease liabilities at the reporting date; 
● 
note 30 for maturity analysis of lease liabilities; and 
● 
consolidated statement of cash flows for repayment of lease liabilities. 
  
Note 20. Intangibles 
  
Group
2021
2020
$
$
Non-current assets
Goodwill after impairment 
-  
317,214 
 
Intellectual property - at cost 
1,491,480 
2,715,033 
Less: Accumulated amortisation 
(1,362,810)
(2,617,309)
 
128,670 
97,724 
 
Distribution network - at cost 
-  
13,600,158 
Less: Accumulated amortisation 
-  
(8,191,961)
Less: Impairment 
-  
(5,408,197)
 
-  
-  
 
Software - at cost 
480,894 
3,328,241 
Less: Accumulated amortisation 
(130,455)
(991,771)
Less: Impairment 
-  
(2,114,833)
 
350,439 
221,637 
 
Databases - at cost 
621,900 
621,900 
Less: Accumulated amortisation 
(456,900)
(456,899)
Less: Impairment 
(165,000)
-  
 
-  
165,001 
 
Website and other intangibles - at cost 
47,381 
33,396 
Less: Accumulated amortisation 
(19,470)
(9,814)
 
27,911 
23,582 
 
 
507,020 
825,158 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 20. Intangibles (continued)
 
 
  
  
55 
Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 
  
Intellectual
Distribution
Website 
and other
Goodwill
property
network
Software
Databases
intangibles
Total
Group
$
$
$
$
$
$
$
Balance at 1 July 2019 
317,214
98,926
-
1,055
165,001
31,798
613,994
Additions 
-
-
-
242,653
-
13,266
255,919
Exchange differences 
-
21
-
1,574
-
251
1,846
Amortisation expense 
-
(1,223)
-
(23,645)
-
(21,733)
(46,601)
 
Balance at 30 June 2020 
317,214
97,724
-
221,637
165,001
23,582
825,158
Additions 
-
30,412
-
229,771
-
6,819
267,002
Exchange differences 
-
534
-
(3,764)
(1)
7,581
4,350
Impairment of assets 
(317,214)
-
-
-
(165,000)
-
(482,214)
Amortisation expense 
-
-
-
(97,205)
-
(10,071)
(107,276)
 
Balance at 30 June 2021 
-
128,670
-
350,439
-
27,911
507,020
  
Impairment of goodwill 
Due to the sale of the Q&A division during the current financial year, the historical goodwill acquired through business 
combinations is deemed not recoverable. As a result, an impairment expense of $317,214 has been recognised in the 
statement of profit or loss and other comprehensive income during the year. 
  
Note 21. Trade and other payables 
  
Group
2021
2020
$
$
Current liabilities
Trade payables 
1,099,380 
1,734,562 
Accrued expenses and other payables 
1,142,507 
1,992,839 
 
 
2,241,887 
3,727,401 
  
Refer to note 30 for further information on financial instruments. 
  
Note 22. Deferred revenue 
  
Group
2021
2020
$
$
Current liabilities
Deferred revenue 
109,229 
85,062 
  
AASB 15 uses the term 'contract assets' and 'contract liabilities'. To maintain consistency in presentation with prior periods, 
the Group has retained the use of 'accrued income' and 'deferred revenue', respectively. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
56 
Note 23. Borrowings 
  
Group
2021
2020
$
$
Current liabilities
Loans payable - BillFront 
-  
1,671,834 
Convertible notes payable - European Investments Consortium 
624,743 
1,233,441 
 
 
624,743 
2,905,275 
 
Non-current liabilities
Convertible notes payable - European Investments Consortium (Tranche 2) 
-  
649,323 
  
Refer to note 30 for further information on financial instruments. 
  
Loans payable - BillFront 
The loan was repaid in full during the year. 
  
Convertible notes payable - European Investment Consortium 
On 29 August 2019, the Company entered into an agreement with a consortium of strategic investors, the European 
Investment Consortium, under which the members agreed, amongst other things, to subscribe for convertible notes with a 
face value of up to $3.7 million via two tranches. 
  
Tranche 1 of the European Investments Consortium convertible notes was executed on 19 December 2019. The Company 
raised $1,741,000 (less associated fees and costs) and issued 1,741 convertible notes with a face value of AUD 1,000 
each. The Tranche 1 notes are convertible into shares at a fixed price of $0.018 and matured on 25 June 2021. At maturity, 
the 1,005 remaining notes were repaid in shares (545 notes) and cash (460 notes). 
  
Under Tranche 2, the Company raised $1,080,000 (less associated fees and costs) and issued 1,080 convertible notes 
with a face value of AUD 1,000 each on 31 January 2020. The Tranche 2 notes are convertible into shares at a fixed price 
of $0.02 and mature on 18 December 2021. At 30 June 2021, 650 Tranche 2 notes were outstanding and 430 notes had 
been converted into shares. The fair value of the conversion right of the notes is recorded as a reserve within equity. 
  
The fair value of the conversion right of the notes is recorded as a reserve within equity. 
  
Total secured liabilities 
The total secured liabilities are as follows: 
  
Group
2021
2020
$
$
Loans payable - BillFront 
-  
1,671,834 
Convertible notes payable - European Investment Consortium 
624,743 
1,882,764 
 
 
624,743 
3,554,598 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
57 
Note 24. Lease liabilities 
  
Group
2021
2020
$
$
Current liabilities
Lease liability 
287,234 
285,433 
 
Non-current liabilities
Lease liability 
1,276,698 
1,713,504 
  
Refer to note 30 for further information on financial instruments. 
  
Note 25. Employee benefits 
  
Group
2021
2020
$
$
Current liabilities
Employee benefits 
43,163 
13,427 
  
Note 26. Issued capital 
  
Group
2021
2020
2021
2020
Shares
Shares
$
$
Ordinary shares - fully paid 
620,030,418
384,016,015
40,052,021 
31,599,781 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 26. Issued capital (continued)
 
 
  
  
58 
Movements in ordinary share capital 
  
Details
Date
Shares
Issue price
$
Balance 
1 July 2019 
241,265,666
28,720,072
Issue of shares on conversion of convertible notes 
8 July 2019 
7,981,744
$0.014 
110,858
Issue of shares on conversion of convertible notes 
27 August 2019 
7,918,582
$0.015 
115,453
Issue of shares on conversion of convertible notes 
2 September 2019 
4,246,139
$0.017 
71,405
Issue of shares as consideration for corporate and 
other advisory services 
15 October 2019 
8,514,488
$0.018 
153,261
Issue of shares as consideration for corporate and 
other advisory services 
6 December 2019 
576,889
$0.018 
10,384
Issue of shares on conversion of convertible notes 
13 December 2019 
12,555,556
$0.018 
226,000
Issue of shares in lieu of interest 
13 December 2019 
241,333
$0.025 
6,126
Issue of shares as consideration for corporate and 
other advisory services 
30 January 2020 
4,752,000
$0.020 
95,040
Issue of shares on convertible note conversion 
30 January 2020 
277,778
$0.018 
5,000
Issue of shares in lieu of interest 
30 January 2020 
9,002
$0.021 
189
Issue of shares on convertible note conversion 
27 March 2020 
4,750,000
$0.020 
95,000
Issue of shares in lieu of interest 
27 March 2020 
130,848
$0.018 
2,395
Issue of shares on convertible note conversion 
20 April 2020 
5,555,556
$0.018 
100,000
Issue of shares on convertible note conversion 
20 April 2020 
4,250,000
$0.020 
85,000
Issue of shares in lieu of interest 
20 April 2020 
478,205
$0.019 
8,990
Issue of shares on convertible note conversion 
1 May 2020 
3,611,111
$0.018 
65,000
Issue of shares in lieu of interest 
1 May 2020 
208,205
$0.020 
4,185
Issue of shares on convertible note conversion 
11 June 2020 
1,111,111
$0.018 
20,000
Issue of shares on convertible note conversion 
11 June 2020 
8,000,000
$0.020 
160,000
Issue of shares in lieu of interest 
11 June 2020 
292,808
$0.024 
7,027
Issue of shares in lieu of interest 
11 June 2020 
78,994
$0.026 
2,030
Issue of shares on capital raising 
17 June 2020 
5,000,000
$0.030 
150,000
Issue of shares on capital raising 
26 June 2020 
62,210,000
$0.025 
1,555,250
Less: share issue transaction costs 
 
-
$0.000
(168,884)
 
 
Balance 
30 June 2020 
384,016,015
31,599,781
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 26. Issued capital (continued)
 
 
  
  
59 
Details
Date
Shares
Issue price
$
Balance 
1 July 2020 
384,016,015
31,599,781
Issue of shares on exercise of performance rights 
17 August 2020 
1,476,382
$0.000
-
Issue of shares in lieu of interest 
3 September 2020 
59,361
$0.027 
1,603
Issue of shares as part as subscription agreement 
with Forever Holdings Limited 
11 September 2020 
4,000,000
$0.023 
92,000
Issue of shares as consideration for commission and 
facilitation payments 
1 October 2020 
430,535
$0.020 
8,611
Issue of shares on conversion of convertible notes 
6 November 2020 
1,500,000
$0.020 
30,000
Issue of shares on exercise of options 
6 November 2020 
80,000
$0.040 
3,200
Issue of shares on exercise of options 
6 November 2020 
3,000,000
$0.030 
90,000
Issue of shares on exercise of options 
16 November 2020 
12,160,223
$0.030 
364,807
Issue of shares on exercise of options 
16 November 2020 
11,560,286
$0.040 
462,411
Issue of shares on conversion of convertible notes 
16 November 2020 
8,333,333
$0.018 
150,000
Issue of shares on exercise of options 
16 November 2020 
144,658
$0.037 
5,425
Issue of shares on conversion of convertible notes 
16 November 2020 
500,000
$0.020 
10,000
Issue of shares on conversion of convertible notes 
16 November 2020 
7,981
$0.046 
367
Issue of shares as consideration for consulting fees 
for investor relations services 
18 November 2020 
1,950,000
$0.050 
97,500
Issue of shares 
19 November 2020 
35,479,037
$0.058 
2,057,784
Issue of shares 
19 November 2020 
44,520,963
$0.044 
1,942,215
Issue of shares on conversion of convertible notes 
19 November 2020 
2,500,000
$0.020 
50,000
Issue of shares on exercise of options 
19 November 2020 
2,000,000
$0.030 
60,000
Issue of shares on exercise of options 
19 November 2020 
74,000
$0.040 
2,960
Issue of shares on exercise of options 
3 December 2020 
2,222,222
$0.030 
66,667
Issue of shares on exercise of options 
3 December 2020 
610,000
$0.040 
24,400
Issue of shares on exercise of options 
13 January 2021 
3,117,475
$0.040 
124,699
Issue of shares on exercise of options 
13 January 2021 
9,416,667
$0.030 
282,500
Issue of shares on conversion of convertible notes 
13 January 2021 
9,444,445
$0.018 
170,000
Issue of shares on exercise of options 
27 January 2021 
1,271,858
$0.040 
50,874
Issue of shares on exercise of options 
27 January 2021 
500,000
$0.030 
15,000
Issue of shares on exercise of options 
27 January 2021 
3,000,000
$0.050 
150,000
Issue of shares in lieu of interest 
27 January 2021 
100,221
$0.050 
5,041
Issue of shares 
1 February 2021 
32,000,000
$0.050 
1,600,000
Issue of shares 
23 February 2021 
1,666,667
$0.030 
50,000
Issue of shares 
23 February 2021 
1,958,571
$0.040 
78,343
Issue of shares on exercise of options 
24 March 2021 
500,000
$0.030 
15,000
Issue of shares on exercise of options 
30 April 2021 
1,700,000
$0.030 
51,000
Issue of shares as part of agreement with Aflorithmic 
Labs Ltd 
30 April 2021 
8,451,740
$0.053 
447,942
Issue of shares on conversion of convertible notes 
28 June 2021 
30,277,778
$0.018 
545,000
Deregistration and sale of subsidiaries 
 
-
$0.000
(14,536)
Less: share issue transaction costs 
 
-
$0.000
(638,573)
 
 
Balance 
30 June 2021 
620,030,418
40,052,021
  
Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the Company in 
proportion to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the 
Company does not have a limited amount of authorised capital. 
  
On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 
  
Share buy-back 
There is no current on-market share buy-back. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 26. Issued capital (continued)
 
 
  
  
60 
Capital risk management 
The Group's objectives when managing capital is to safeguard its ability to continue as a going concern, so that it can 
provide returns for shareholders and benefits for other stakeholders and to maintain an optimum capital structure to reduce 
the cost of capital. 
  
Capital is regarded as total equity, as recognised in the statement of financial position, plus net debt. Net debt is calculated 
as total borrowings less cash and cash equivalents. 
  
In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt. 
  
The Group would look to raise capital when an opportunity to invest in a business or company was seen as value adding 
relative to the current Company's share price at the time of the investment. The Group will pursue additional investments 
however in the short term the focus is to integrate and grow its existing businesses in order to maximise synergies. 
  
The Group is subject to certain financing arrangement covenants and meeting these is given priority in all capital risk 
management decisions. There have been no events of default on the financing arrangements during the financial year. 
  
The capital risk management policy remains unchanged from the 2020 Annual Report. 
  
Note 27. Reserves 
  
Group
2021
2020
$
$
Foreign currency reserve 
422,889 
307,038 
Share-based payments reserve 
5,515,084 
5,115,887 
Convertible note optionality reserve 
248,674 
308,261 
 
 
6,186,647 
5,731,186 
  
Foreign currency reserve 
The reserve is used to recognise exchange differences arising from the translation of the financial statements of foreign 
operations to Australian dollars. It is also used to recognise gains and losses on hedges of the net investments in foreign 
operations. 
  
Share-based payments reserve 
The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their 
remuneration, and other parties as part of their compensation for services. 
  
Convertible note optionality reserve 
The reserve is used to recognise the value of the optionality component of the convertible note over the life of the facility. 
  
Note 28. Accumulated losses 
  
Group
2021
2020
$
$
Accumulated losses at the beginning of the financial year 
(34,749,192)
(32,834,632)
Loss after income tax (expense)/benefit for the year 
(6,235,508)
(1,914,560)
Cancellation of share capital of subsidiaries on deregistration of entities 
(2,520)
-  
 
Accumulated losses at the end of the financial year 
(40,987,220)
(34,749,192)
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
61 
Note 29. Dividends 
  
There were no dividends paid, recommended or declared during the current or previous financial year. 
  
Note 30. Financial instruments 
  
Financial risk management objectives 
The Group's activities expose it to a variety of financial risks: market risk (including foreign currency risk, price risk and 
interest rate risk), credit risk and liquidity risk. The Group's overall risk management program focuses on the 
unpredictability of financial markets and seeks to minimise potential adverse effects on the financial performance of the 
Group. Due to our smaller size and less complex business and including the natural revenue and expense cash flow 
hedges in the Australian and European operations, whilst we maintain an active dialogue with foreign exchange providers, 
as yet the Group, to date, has not required the use of derivative financial instruments such as forward foreign exchange 
contracts to hedge risk. This may change in the future as our operations and related treasury needs develop. The Group 
uses different methods to measure different types of risk to which it is exposed. These methods may include sensitivity 
analysis in the case of interest rate, foreign exchange and other price risks, as well as ageing analysis for credit risk. 
  
Risk management is carried out between the CEO and key management personnel under policies approved by the Board 
of Directors ('the Board'). These policies include identification and analysis of the risk exposure of the Group and 
appropriate procedures, controls and risk limits. The CEO and CFO identify, evaluate and hedge financial risks within the 
Group's operating units (where appropriate) and report to the Board on a monthly basis. 
  
Market risk 
  
Foreign currency risk 
The Group undertakes certain transactions denominated in foreign currency and is exposed to foreign currency risk 
through foreign exchange rate fluctuations. 
  
Foreign exchange risk arises from future commercial transactions and recognised financial assets and financial liabilities 
denominated in a currency that is not the entity's functional currency. The risk is measured using sensitivity analysis and 
cash flow forecasting. 
  
The average exchange rates and reporting date exchange rates applied were as follows: 
  
Average exchange rates
Reporting date exchange 
rates
2021
2020
2021
2020
Australian dollars
United Kingdom Sterling 
0.5547
0.5324
0.5434
0.5578
European Union Euros 
0.6257
0.6068
0.6322
0.6124
United Stated Dollars 
0.7470
0.6711
0.7500
0.6876
Hungarian Forint 
223.6053
204.4948
222.2716
217.5790
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 30. Financial instruments (continued)
 
 
  
  
62 
The carrying amount of the Group's foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows: 
  
Assets
Liabilities
2021
2020
2021
2020
Group
$
$
$
$
Australian Dollar 
2,896,596
1,985,312
1,024,643
4,368,805
Euros 
1,978,095
3,194,095
3,068,665
3,678,075
Pound Sterling 
133,026
275,829
143,948
76,570
United States Dollar 
193,014
141,812
245,906
308,018
Mexican Peso 
14,590
20,139
3,261
-
Turkish Lira 
112,146
98,841
13,829
21,434
South African Rand 
1,703
-
237
-
Hungarian Forint 
195
39,272
-
(519)
Other 
94,949
309,443
93,536
1,079,868
 
 
5,424,314
6,064,743
4,594,025
9,532,251
  
Sensitivity analysis 
  
AUD strengthened
AUD weakened
Group - 2021
% change
Effect on 
profit before 
tax
Effect on 
equity
% change
Effect on 
profit before 
tax
Effect on 
equity
United Kingdom Sterling 
5% 
(4,579)
(4,579)
5% 
4,579
4,579
European Union Euros 
5% 
7,832
7,832
5% 
(7,832)
(7,832)
Other currencies 
5% 
27,434
27,434
5% 
(27,434)
(27,434)
 
 
 
 
 
30,687
30,687
 
(30,687)
(30,687)
  
AUD strengthened
AUD weakened
Group - 2020
% change
Effect on 
profit before 
tax
Effect on 
equity
% change
Effect on 
profit before 
tax
Effect on 
equity
United Kingdom Sterling 
5% 
55,343
55,343
5% 
(55,343)
(55,343)
European Union Euros 
5% 
74,645
74,645
5% 
(74,645)
(74,645)
Other currencies 
5% 
136,474
136,474
5% 
(136,474)
(136,474)
 
 
 
 
 
266,462
266,462
 
(266,462)
(266,462)
  
The analysis above has been carried out on Management’s estimate of what is reasonably possible for changes in 
exchange rates (i.e. 5%) for the financial year. 
  
Price risk 
The Group is not exposed to any significant price risk. 
  
Interest rate risk 
The Group's main interest rate risk arises from borrowings. Borrowings issued at variable rates expose the Group to 
interest rate risk. Borrowings issued at fixed rates expose the Group to fair value interest rate risk. The policy is to maintain 
borrowings at fixed rates and to monitor fair value interest rate risk in Australia and Europe to ensure borrowings remain 
competitively priced. If deemed necessary, the Group may seek to utilise interest rate swaps or re-financing to achieve this 
when necessary. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 30. Financial instruments (continued)
 
 
  
  
63 
As at the reporting date, the Group had the following borrowings: 
  
2021
2020
Weighted 
average 
interest rate
Balance
Weighted 
average 
interest rate
Balance
Group
%
$
%
$
Loans payable - BillFront 
- 
-
11.25% 
1,671,834
Convertible notes payable - European Investment Consortium
10.00% 
624,743
10.00% 
1,882,764
 
 
 
Net exposure to cash flow interest rate risk 
 
624,743
 
3,554,598
  
Credit risk 
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the 
Group. To date, the significant portion of credit risk relates to the telecommunications aggregator companies from which 
the Group receives its cash flows after 7 to 180 days post month end. The Group tries to ensure that it transacts with the 
largest aggregator companies available in the various countries in which it conducts business and makes regular industry 
reference checks and sets credit limits to mitigate credit risk. If a risk concentration is deemed too great in a particular 
country then the Group seeks to utilise multiple aggregators. 
  
The Group has adopted a lifetime expected loss allowance in estimating expected credit losses to trade receivables 
through the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered 
representative across all customers of the Group based on recent sales experience, historical collection rates and forward-
looking information that is available. As disclosed in note 11, due to the Coronavirus (Covid-19) pandemic, the calculation 
of expected credit losses and loss rates has been revised as at 30 June 2021. 
  
Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include 
the failure of a debtor to engage in a repayment plan, no active enforcement activity and a failure to make contractual 
payments for a period greater than 1 year. 
  
The Group has no significant credit risk at 30 June 2021 or 30 June 2020. 
  
Liquidity risk 
Vigilant liquidity risk management requires the Group to maintain sufficient liquid assets (mainly cash and cash 
equivalents) and available borrowing facilities to be able to pay debts as and when they become due and payable. 
  
The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 30. Financial instruments (continued)
 
 
  
  
64 
Remaining contractual maturities 
The following tables detail the Group's remaining contractual maturity for its financial instrument liabilities. The tables have 
been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the 
financial liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining 
contractual maturities and therefore these totals may differ from their carrying amount in the statement of financial position. 
  
Weighted 
average 
interest rate
1 year or less
Between 1 
and 2 years
Between 2 
and 5 years
Over 5 years
Remaining 
contractual 
maturities
Group - 2021
%
$
$
$
$
$
Non-derivatives
 
Non-interest bearing
 
Trade payables 
- 
1,099,380
-
-
-
1,099,380
Accrued expenses and other 
payables 
- 
1,142,507
-
-
-
1,142,507
 
 
Interest-bearing - variable
 
Lease liability 
- 
287,234
308,513
968,185
-
1,563,932
 
 
Interest-bearing - fixed rate
 
Convertible notes payable - 
European Investment 
Consortium 
10.00% 
624,743
-
-
-
624,743
Total non-derivatives 
 
3,153,864
308,513
968,185
-
4,430,562
  
Weighted 
average 
interest rate
1 year or less
Between 1 
and 2 years
Between 2 
and 5 years
Over 5 years
Remaining 
contractual 
maturities
Group - 2020
%
$
$
$
$
$
Non-derivatives
 
Non-interest bearing
 
Trade payables 
- 
1,734,562
-
-
-
1,734,562
Accrued expenses and other 
payables 
- 
1,992,839
-
-
-
1,992,839
 
 
Interest-bearing - variable
 
Lease liability 
- 
285,433
713,964
999,540
-
1,998,937
Loans payable - BillFront 
11.25% 
1,824,661
-
-
-
1,824,661
 
 
Interest-bearing - fixed rate
 
Convertible notes payable 
10.00% 
1,417,434
683,991
-
-
2,101,425
Total non-derivatives 
 
7,254,929
1,397,955
999,540
-
9,652,424
  
The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed 
above. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
65 
Note 31. Fair value measurement 
  
Fair value hierarchy 
The following tables detail the Group's assets and liabilities, measured or disclosed at fair value, using a three level 
hierarchy, based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level 1: Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 
measurement date 
Level 2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 
or indirectly 
Level 3: Unobservable inputs for the asset or liability 
  
Level 1
Level 2
Level 3
Total
Group - 2021
$
$
$
$
Assets
Convertible notes receivable 
-
-
580,188
580,188
Total assets 
-
-
580,188
580,188
 
Liabilities
Convertible notes payable 
-
-
624,743
624,743
Total liabilities 
-
-
624,743
624,743
  
Level 1
Level 2
Level 3
Total
Group - 2020
$
$
$
$
Liabilities
Loans payable 
-
-
1,671,827
1,671,827
Convertible notes payable 
-
-
1,882,764
1,882,764
Total liabilities 
-
-
3,554,591
3,554,591
  
There were no transfers between levels during the financial year. 
  
The carrying amounts of trade and other receivables and trade and other payables are assumed to approximate their fair 
values due to their short-term nature. 
  
The fair value of financial liabilities is estimated by discounting the remaining contractual maturities at the current market 
interest rate that is available for similar financial liabilities. The discount rate used is 23%. 
  
Valuation techniques for fair value measurements categorised within level 2 and level 3 
Unquoted investments have been valued using a discounted cash flow model. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 31. Fair value measurement (continued)
 
 
  
  
66 
Level 3 assets and liabilities 
Movements in level 3 assets and liabilities during the current and previous financial year are set out below: 
  
Convertible loans 
receivable
Loans payable
Convertible notes 
payable
UneeQ Ltd
Forever 
Holdings 
Ltd
NTH Mobile 
Limited
BillFront
Obsidian
European 
Investments 
Consortium
Total
$
$
$
$
$
$
$
Balance at 1 July 2019 
-
-
(418,397) (2,169,032)
(556,887)
-
(3,144,316)
Additions 
-
-
-
-
-
(2,523,991) (2,523,991)
Change in derivative liability 
fair value 
-
-
-
-
(303,902)
-
(303,902)
Repayments 
-
-
418,397
492,207
563,071
-
1,473,675
Conversions 
-
-
-
-
297,718
641,227
938,945
Foreign currency translation 
movement 
-
-
-
4,998
-
-
4,998
 
Balance at 30 June 2020 
-
-
-
(1,671,827)
-
(1,882,764) (3,554,591)
 
Additions 
344,638
235,550
-
-
-
-
580,188
Change in derivative liability 
fair value 
-
-
-
-
-
-
-
Repayments 
-
-
-
1,671,827
-
460,000
2,131,827
Conversions 
-
-
-
-
-
798,021
798,021
Foreign currency translation 
movement 
-
-
-
-
-
-
-
 
Balance at 30 June 2021 
344,638
235,550
-
-
-
(624,743)
(44,555)
  
Note 32. Key management personnel disclosures 
  
Compensation 
The aggregate compensation made to directors and other members of key management personnel of the Group is set out 
below: 
  
Group
2021
2020
$
$
Short-term employee benefits 
1,098,958 
1,274,387 
Post-employment benefits 
3,325 
9,263 
Termination benefits 
-  
60,281 
Share-based payments 
164,382 
153,227 
 
 
1,266,665 
1,497,158 
  
Detailed remuneration disclosures can be found in the remuneration report and equity interests in the directors' report. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
67 
Note 33. Remuneration of auditors 
  
During the financial year the following fees were paid or payable for services provided by RSM Australia Partners, the 
auditor of the Company: 
  
Group
2021
2020
$
$
Audit services - RSM Australia Partners
Audit or review of the financial statements 
108,000 
118,000 
  
Note 34. Related party transactions 
  
Parent entity 
Crowd Media Holdings Limited is the parent entity. 
  
Subsidiaries 
Interests in subsidiaries are set out in note 36. 
  
Joint ventures 
Interests in joint ventures are set out in note 16. 
  
Key management personnel 
Disclosures relating to key management personnel are set out in note 32 and the remuneration report included in the 
directors' report. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 34. Related party transactions (continued)
 
 
  
  
68 
Transactions with related parties 
The following transactions occurred with related parties: 
  
Group
2021
2020
$
$
Payment for services: 
 
Boardroom Pty Limited (Former Director S. Karzis is the General Manager of Corporate 
Counsel Pty Ltd, a subsidiary of Boardroom) provided professional registry and corporate 
secretarial services to Crowd Media Holdings Ltd. Amounts reported are until resignation as 
a director by S. Karzis on 10 February 2020. 
-  
63,018 
 
Compensation paid to Sophie Karzis, Former Director and legal counsel, via monies paid to 
her company, Corporate Counsel Pty Ltd. 
-  
32,979 
 
Wholesale Investor Pty Ltd (Director D. Carosa is a 7% shareholder) provided investor 
promotions services to Crowd Media Holdings Ltd. 
6,000 
6,000 
 
Mish Guru Limited (Director D. Carosa is a 0.25% shareholder) provided marketing services 
to Crowd Media Holdings Limited subsidiaries. 
-  
5,874 
 
Other expense/(receipt) transactions: 
 
Dominet Digital Corporation Pty Ltd (a Carosa vendor) paid Crowd Media Holdings Ltd for 
office space rented, at cost, which was partially offset by payments made to Dominet for 
virtual PA services and mobile phone reimbursement, at cost. 
(5,196)
(120)
 
Global Internet Ventures Pty Ltd (Director D. Carosa is a 15% shareholder) paid Crowd 
Media Holdings Ltd for office space rented, at cost. 
(118,714)
(111,010)
 
Kindy Now Pty Ltd (Director D. Carosa is a 7.74% shareholder) paid Crowd Media Holdings 
Ltd for office space rented, at cost. 
-  
(20,819)
 
Lab Brands Ltd (Director S. Schapera is a Director and CEO) supplied products and services 
to Crowd Media Holdings Ltd relating to the selling of London Labs products in the Direct-to-
Consumer division. 
24,356 
16,551 
 
Invincible Brands Lifestyle Services GmbH (Director S. Schapera is a Non-Executive 
Director) paid Crowd Media Holdings Ltd for marketing and selling of its products, net of the 
related product and distribution expenses owed by Crowd. 
(254,159)
(224,082)
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 34. Related party transactions (continued)
 
 
  
  
69 
Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 
  
Group
2021
2020
$
$
Current receivables: 
 
Kindy Now Pty Ltd (Director D. Carosa is a 7.74% shareholder) paid Crowd Media Holdings 
Ltd for office space rented, at cost. 
-  
13,585 
 
Current payables: 
 
Payable to Boardroom Pty Limited for professional registry and corporate secretarial 
services to Crowd Media Holdings Limited 
-  
11,129 
 
Dominet Digital Corporation Pty Ltd (a Carosa vendor) paid Crowd Media Holdings Ltd for 
office space rented, at cost, which was partially offset by payments made to Dominet for 
virtual PA services and mobile phone reimbursement, at cost. 
-  
832 
 
Lab Brands Ltd (Director S. Schapera is a Director and CEO) supplied products and services 
to Crowd Media Holdings Ltd relating to the selling of London Labs products in the Direct-to-
Consumer division 
8,057 
16,551 
 
Invincible Brands Lifestyle Services GmbH (Director S. Schapera is a Non-Executive 
Director) paid Crowd Media Holdings Ltd for marketing and selling of its products, net of the 
related product and distribution expenses owed by Crowd. 
46,002 
12,646 
 
Other liabilities: 
 
Director S. Schapera held 500 Tranche 2 convertible notes issued by Crowd Media Holdings 
Ltd at 30 June 2021 (refer note 23). 
480,572 
904,182 
 
Director D. Carosa held 500 Tranche 2 convertible notes issued by Crowd Media Holdings 
Ltd at 30 June 2021 (refer note 23). 
48,057 
87,746 
 
Director R. Quandt held 185 Tranche 1 convertible notes issued by Crowd Media Holdings 
Ltd at 30 June 2020. 
-  
172,216 
  
Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 
  
Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
70 
Note 35. Parent entity information 
  
Set out below is the supplementary information about the parent entity. 
  
Statement of profit or loss and other comprehensive income 
  
Parent
2021
2020
$
$
Profit after income tax 
8,093,478 
180,323 
 
Total comprehensive income 
8,093,478 
180,323 
  
Statement of financial position 
  
Parent
2021
2020
$
$
Total current assets 
10,881,434 
16,805,657 
 
Total assets 
24,427,262 
33,846,192 
 
Total current liabilities 
1,017,031 
23,355,463 
 
Total liabilities 
1,017,031 
24,113,317 
 
Equity 
Issued capital 
99,302,825 
90,836,049 
Foreign currency reserve 
930,825 
1,063,333 
Share-based payments reserve 
5,770,813 
5,371,616 
Convertible note optionality reserve 
248,674 
308,261 
Accumulated losses 
(82,842,906)
(87,846,384)
 
Total equity 
23,410,231 
9,732,875 
  
Guarantees entered into by the parent entity in relation to the debts of its subsidiaries 
The parent entity had no guarantees in relation to the debts of its subsidiaries as at 30 June 2021 and 30 June 2020. 
  
Contingent liabilities 
The parent entity has no contingent liabilities as at 30 June 2021 and 30 June 2020. 
  
Capital commitments - Property, plant and equipment 
The parent entity had no capital commitments for property, plant and equipment as at 30 June 2021 and 30 June 2020. 
  
Significant accounting policies 
The accounting policies of the parent entity are consistent with those of the Group, as disclosed in note 2, except for the 
following: 
● 
Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity. 
● 
Dividends received from subsidiaries are recognised as other income by the parent entity and its receipt may be an 
indicator of an impairment of the investment. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
71 
Note 36. Interests in subsidiaries 
  
The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in 
accordance with the accounting policy described in note 2: 
  
Ownership interest
Principal place of business /
2021
2020
Name
Country of incorporation
%
%
Bongo Operations Pty Ltd ** 
Australia 
- 
100% 
Bongo IP Pty Ltd * 
Australia 
100% 
100% 
Global AQA Pty Ltd ** 
Australia 
- 
100% 
Global AQA IP Pty Ltd 
Australia 
100% 
100% 
Buddy Operations Pty Ltd ** 
Australia 
- 
100% 
Buddy IP Pty Ltd 
Australia 
100% 
100% 
Crowd Mobile IP Pty Ltd *** 
Australia 
- 
100% 
Crowd Media Australia Pty Ltd *** 
Australia 
- 
100% 
Bongo Europe Pty Ltd *** 
Australia 
- 
100% 
Digital Global Marketing Pty Ltd 
Australia 
100% 
100% 
Q Share Plan Pty Limited *** 
Australia 
- 
100% 
Crowd Mobile EU Kft *** 
Europe 
- 
100% 
Crowd Media (Global) UK Ltd 
United Kingdom 
100% 
100% 
Crowd Mobile Co-Operatief U.A. * 
The Netherlands 
100% 
100% 
Crowd Mobile QA Services B.V. 
The Netherlands 
100% 
100% 
Track Holdings B.V. 
The Netherlands 
100% 
100% 
Track Online B.V. 
The Netherlands 
100% 
100% 
Track Concepts B.V. 
The Netherlands 
100% 
100% 
Be Tracked Media B.V. 
The Netherlands 
100% 
100% 
Vivazz Mobile B.V. 
The Netherlands 
100% 
100% 
Track Mobile B.V. 
The Netherlands 
100% 
100% 
Immediato B.V. 
The Netherlands 
100% 
100% 
Mobilizo B.V. 
The Netherlands 
100% 
100% 
Yulara B.V. 
The Netherlands 
100% 
100% 
Crowd Mobile QA Operations B.V. ** 
The Netherlands 
- 
100% 
Crowd Mobile IP B.V. 
The Netherlands 
100% 
100% 
Crowd Media B.V. 
The Netherlands 
100% 
100% 
Inala QA B.V. 
The Netherlands 
100% 
100% 
  
* 
Bongo IP Pty Ltd owns 1% of Crowd Mobile Co-Operatief U.A. 
** 
Entity was divested during 2021 as part of the sale of the Q&A division 
*** Dormant entity closed during 2021 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
72 
Note 37. Cash flow information 
  
Reconciliation of loss after income tax to net cash used in operating activities 
  
Group
2021
2020
$
$
Loss after income tax (expense)/benefit for the year 
(6,235,508)
(1,914,560)
 
Adjustments for: 
Depreciation and amortisation 
639,219 
598,156 
Impairment of non-current assets 
762,637 
-  
Share of loss - joint ventures 
7,232 
-  
Share-based payments 
399,197 
302,488 
Change in derivative liability fair value 
-  
303,902 
 
Change in operating assets and liabilities: 
Decrease/(increase) in trade and other receivables 
157,226 
(6,313)
Decrease in accrued income 
668,222 
826,507 
Increase in inventories 
(294,330)
(118,236)
Decrease/(increase) in income tax refund due 
471,974 
(137,899)
Decrease/(increase) in deferred tax assets 
2,244,437 
(664,518)
Decrease in prepayments 
40,222 
17,374 
Decrease/(increase) in other operating assets 
(592,416)
36,445 
Increase/(decrease) in trade and other payables 
714,866 
(366,011)
Increase/(decrease) in deferred revenue 
24,167 
(91,283)
Decrease in derivative liabilities 
-  
(152,467)
Increase/(decrease) in employee benefits 
29,736 
(32,671)
Decrease in other provisions 
(141,779)
(398,058)
Decrease in other operating liabilities 
(57,373)
-  
 
Net cash used in operating activities 
(1,162,271)
(1,797,144)
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 37. Cash flow information (continued)
 
 
  
  
73 
Changes in liabilities arising from financing activities 
  
Loans payable
Convertible notes payable
NTH Mobile 
Limited
BillFront
Obsidian
European 
Investment 
Consortium
Lease 
liabilities
Total
Group
$
$
$
$
$
$
Balance at 1 July 2019 
418,397
2,169,032
556,887
-
-
3,144,316
Net cash from/(used in) 
financing activities 
(418,397)
(497,198)
(563,071)
2,821,000
(323,327)
1,019,007
Leases recognised on adoption 
of AASB 16 (note 2) 
-
-
-
-
2,322,264
2,322,264
Conversions 
-
-
(297,718)
(641,227)
-
(938,945)
Change in derivative liability fair 
value 
-
-
303,902
-
-
303,902
Conversion option recorded in 
equity 
-
-
-
(297,009)
-
(297,009)
 
Balance at 30 June 2020 
-
1,671,834
-
1,882,764
1,998,937
5,553,535
Net cash used in financing 
activities 
-
(1,647,416)
-
(460,000)
(435,005)
(2,542,421)
Conversions 
-
-
-
(798,021)
-
(798,021)
Exchange differences 
-
(24,418)
-
-
-
(24,418)
 
Balance at 30 June 2021 
-
-
-
624,743
1,563,932
2,188,675
  
Note 38. Earnings per share 
  
Group
2021
2020
$
$
Earnings per share for loss from continuing operations
Loss after income tax attributable to the owners of Crowd Media Holdings Limited 
(4,489,516)
(873,298)
  
Number
Number
Weighted average number of ordinary shares used in calculating basic earnings per share 
495,709,555
280,020,911
 
Weighted average number of ordinary shares used in calculating diluted earnings per share 
495,709,555
280,020,911
  
Cents
Cents
Basic earnings per share 
(0.91)
(0.31)
Diluted earnings per share 
(0.91)
(0.31)
  
Group
2021
2020
$
$
Earnings per share for loss from discontinued operations
Loss after income tax attributable to the owners of Crowd Media Holdings Limited 
(1,745,992)
(1,041,262)
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 38. Earnings per share (continued)
 
 
  
  
74 
Number
Number
Weighted average number of ordinary shares used in calculating basic earnings per share 
495,709,555
280,020,911
 
Weighted average number of ordinary shares used in calculating diluted earnings per share 
495,709,555
280,020,911
  
Cents
Cents
Basic earnings per share 
(0.35)
(0.37)
Diluted earnings per share 
(0.35)
(0.37)
  
Group
2021
2020
$
$
Earnings per share for loss
Loss after income tax attributable to the owners of Crowd Media Holdings Limited 
(6,235,508)
(1,914,560)
  
Number
Number
Weighted average number of ordinary shares used in calculating basic earnings per share 
495,709,555
280,020,911
 
Weighted average number of ordinary shares used in calculating diluted earnings per share 
495,709,555
280,020,911
  
Cents
Cents
Basic earnings per share 
(1.26)
(0.68)
Diluted earnings per share 
(1.26)
(0.68)
  
Options and performance rights have been excluded from the above calculation in the current and previous year as their 
inclusion would be anti-dilutive. 
  
Note 39. Share-based payments 
  
Options 
  
Debt refinancing plan options 
As part of the debt refinancing plan in the year ended 30 June 2019, 2,000,000 options were issued to entities associated 
with JGB (Cayman) Newton Ltd ('JGB'). 
  
Consultant options 
At the 2019 Annual General Meeting, shareholders approved the grant of 8,514,488 options to Starland Management Pty 
Ltd, and on 30 January 2020 a further 4,752,000 options were granted, in consideration for corporate advisory and 
consulting services provided by Starland Management Pty Ltd. On 1 October 2020, 7,500,000 options were granted to 
Perpetual Capital Investments Pty Ltd in consideration for corporate advisory and consulting services provided by 
Perpetual Capital Management Pty Ltd. 
  
Investor Relations consultant options 
At the 2019 Annual General Meeting, shareholders approved the grant of 10,000,000 Investor Relations consultant options 
in consideration for investor relations services provided by its investor relations consultant, DGWA, the German Institute for 
Asset and Equity Allocation and Valuation 'Deutsche Gesellschaft für Wertpapieranalyse GmbH'. 
  
Executive Share Options Plan ('ESOP') 
The ESOP established by the Group and approved by shareholders at a general meeting, granted 26,000,000 options over 
ordinary shares in the Company to certain key management personnel (and Directors) of the Group. The options were 
granted in accordance with performance guidelines established by the Board. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 39. Share-based payments (continued)
 
 
  
  
75 
Set out below are summaries of options granted: 
  
2021
Balance at 
Expired/ 
Balance at 
Exercise 
the start of 
forfeited/
the end of 
Grant date
Expiry date
price
the year
Granted
Exercised
other
the year
02/04/2019 
02/04/2022 
$0.050 
2,000,000
-
-
-
2,000,000
06/12/2019 
06/12/2021 
$0.030 
576,889
-
(576,889)
-
-
06/12/2019 
06/12/2021 
$0.030 
8,514,488
-
-
-
8,514,488
06/12/2019 
06/12/2021 
$0.050 
5,000,000
-
(3,000,000)
-
2,000,000
06/12/2019 
06/12/2021 
$0.100 
5,000,000
-
-
-
5,000,000
13/12/2019 
13/12/2022 
$0.030 
11,700,000
-
(1,700,000)
-
10,000,000
13/12/2019 
13/12/2022 
$0.050 
5,850,000
-
-
-
5,850,000
13/12/2019 
13/12/2022 
$0.070 
5,850,000
-
-
-
5,850,000
30/01/2020 
31/12/2023 
$0.030 
4,752,000
-
-
-
4,752,000
01/10/2020 
30/09/2023 
$0.030 
-
7,500,000
-
-
7,500,000
 
 
49,243,377
7,500,000
(5,276,889)
-
51,466,488
  
2020
Balance at 
Expired/ 
Balance at 
Exercise 
the start of 
forfeited/
the end of 
Grant date
Expiry date
price
the year
Granted
Exercised
other
the year
02/04/2019 
02/04/2022 
$0.050 
2,000,000
-
-
-
2,000,000
06/12/2019 
06/12/2021 
$0.030 
-
576,889
-
-
576,889
06/12/2019 
06/12/2021 
$0.030 
-
8,514,488
-
-
8,514,488
06/12/2019 
06/12/2021 
$0.050 
-
5,000,000
-
-
5,000,000
06/12/2019 
06/12/2021 
$0.100 
-
5,000,000
-
-
5,000,000
13/12/2019 
13/12/2022 
$0.030 
-
13,000,000
-
(1,300,000)
11,700,000
13/12/2019 
13/12/2022 
$0.050 
-
6,500,000
-
(650,000)
5,850,000
13/12/2019 
13/12/2022 
$0.070 
-
6,500,000
-
(650,000)
5,850,000
30/01/2020 
31/12/2023 
$0.030 
-
4,752,000
-
-
4,752,000
 
 
2,000,000
49,843,377
-
(2,600,000)
49,243,377
  
Performance rights 
On 17 December 2014, shareholders approved a Performance Rights Plan ('PR Plan'). Under the PR Plan, selected 
employees and Directors may be granted performance rights ('PRs') which will entitle them to receive ordinary shares in 
the Company, subject to the Company meeting performance objectives. 
  
On 31 July 2019, the Company agreed to issue 11,000,000 PRs to employees, excluding the directors and CEO. On 18 
December 2019, the Board approved to modify the conditions of the performance rights as follows: 
● 
1-year performance rights: 20% of the performance rights (2,200,000) will be issued to employees that have been
continuously employed by Crowd as of the vesting date of 30 June 2020. For employees that met the vesting 
conditions, the 1-year performance rights were exercised in August 2020. 
● 
2-year performance rights: 30% of the performance rights (3,300,000) will be issued to employees that have been
continuously employed by Crowd as of the vesting date of 30 June 2021. For employees that met the vesting
conditions, the 1-year performance rights were exercised in August 2021. 
● 
3-year performance rights: 50% of the performance rights (5,500,000) will be issued to employees that have been
continuously employed by Crowd as of the vesting date of 30 June 2022. 
● 
Any extenuating circumstances regarding continuous employment are subject to Board approval. 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
Note 39. Share-based payments (continued)
 
 
  
  
76 
On 5 November 2020, the Company agreed to issue 4,500,000 PRs to employees, excluding the directors and CEO. The 
conditions of the performance rights are as follows: 
● 
1-year performance rights: 20% of the performance rights (900,000) will be issued to employees that have been 
continuously employed by Crowd as of the vesting date of 30 June 2021. For employees that met the vesting 
conditions, the 1-year performance rights were exercised in August 2021. 
● 
2-year performance rights: 30% of the performance rights (1,350,000) will be issued to employees that have been
continuously employed by Crowd as of the vesting date of 30 June 2022. 
● 
3-year performance rights: 50% of the performance rights (2,250,000) will be issued to employees that have been
continuously employed by Crowd as of the vesting date of 30 June 2023. 
● 
Any extenuating circumstances regarding continuous employment are subject to Board approval. 
  
Set out below are summaries of performance rights granted: 
  
2021
Balance at 
Expired/ 
Balance at 
the start of 
forfeited/
the end of 
Grant date
Expiry date
the year
Granted
Exercised
other
the year
18/12/2019 
30/06/2020 
2,200,000
-
(2,200,000)
-
-
18/12/2019 
30/06/2021 
3,300,000
-
-
-
3,300,000
18/12/2019 
30/06/2022 
5,500,000
-
-
-
5,500,000
05/11/2020 
30/06/2021 
-
900,000
-
-
900,000
05/11/2020 
30/06/2022 
-
1,350,000
-
-
1,350,000
05/11/2020 
30/06/2023 
-
2,250,000
-
-
2,250,000
 
 
11,000,000
4,500,000
(2,200,000)
-
13,300,000
  
2020
Balance at 
Expired/ 
Balance at 
the start of 
forfeited/
the end of 
Grant date
Expiry date
the year
Granted
Exercised
other
the year
18/12/2019 
30/06/2020 
-
2,200,000
-
-
2,200,000
18/12/2019 
30/06/2021 
-
3,300,000
-
-
3,300,000
18/12/2019 
30/06/2022 
-
5,500,000
-
-
5,500,000
 
 
-
11,000,000
-
-
11,000,000
  
Valuation model inputs 
For the options granted during the current financial year, the valuation model inputs used to determine the fair value at the 
grant date, are as follows: 
  
Share price
Exercise
Expected
Dividend
Risk-free
Fair value
Grant date
Expiry date
at grant date
price
volatility
yield
interest rate
at grant date
01/10/2020 
30/09/2023 
$0.025 
$0.030 
94.00% 
- 
1.04% 
$0.0138 
  
For the performance rights granted during the current financial year, the valuation model inputs used to determine the fair 
value at the grant date, are as follows: 
  
Share price
Expected
Dividend
Risk-free
Fair value
Grant date
Expiry date
at grant date
volatility
yield
interest rate
at grant date
05/11/2020 
30/06/2021 
$0.040 
- 
- 
- 
$0.0400 
05/11/2020 
30/06/2022 
$0.040 
- 
- 
- 
$0.0400 
05/11/2020 
30/06/2023 
$0.040 
- 
- 
- 
$0.0400 
  

Crowd Media Holdings Limited
 
 
Notes to the consolidated financial statements
 
 
30 June 2021
 
 
  
  
77 
Note 40. Events after the reporting period 
  
On 16 August 2021, the Company announced the appointment of Mr Idan Schmorak as Chief Executive Officer of the 
Company with effect from 20 September 2021. Idan currently serves as the Director of Business Development at VFR 
Holdings, an Israeli-based start-up incubator and investment firm. In this position, he has been tasked with driving growth 
in products and services, increasing sales revenue and leading the marketing function across a number of company-owned 
ventures, including leading the “Talking Head” team as part of the VFR joint venture with Crowd Media. 
  
On 13 August 2021, the Company issued 2,003,065 fully paid ordinary shares on conversion of performance rights and 
200,765 fully paid ordinary shares in lieu of interest paid on the Tranche 2 convertible notes. 
  
No other matter or circumstance has arisen since 30 June 2021 that has significantly affected, or may significantly affect 
the Group's operations, the results of those operations, or the Group's state of affairs in future financial years. 
  

Crowd Media Holdings Limited
 
 
Directors' declaration
 
 
30 June 2021
 
 
  
  
78 
In the directors' opinion: 
  
● 
the attached financial statements and notes comply with the Corporations Act 2001, the Accounting Standards, the 
Corporations Regulations 2001 and other mandatory professional reporting requirements; 
  
● 
the attached financial statements and notes comply with International Financial Reporting Standards as issued by the
International Accounting Standards Board as described in note 2 to the financial statements; 
  
● 
the attached financial statements and notes give a true and fair view of the Group's financial position as at 30 June
2021 and of its performance for the financial year ended on that date; and 
  
● 
there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due
and payable. 
  
The directors have been given the declarations required by section 295A of the Corporations Act 2001. 
  
Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001. 
  
On behalf of the directors 
  
  
  
___________________________ 
Steven Schapera 
Chairman 
  
27 August 2021 
Melbourne 
  

79 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT  
To the Members of Crowd Media Holdings Limited  
 
Opinion 
We have audited the financial report of Crowd Media Holdings Limited (the Company) and its subsidiaries (the 
Group), which comprises the statement of financial position as at 30 June 2021, the statement of profit or loss 
and other comprehensive income, the statement of changes in equity and the statement of cash flows for the year 
then ended, and notes to the financial statements, including a summary of significant accounting policies, and the 
directors' declaration. In our opinion the accompanying financial report of the Group is in accordance with the 
Corporations Act 2001, including:  
(i) 
giving a true and fair view of the Group's financial position as at 30 June 2021 and of its financial 
performance for the year then ended; and  
(ii) 
complying with Australian Accounting Standards and the Corporations Regulations 2001.  
 
Basis for Opinion 
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those 
standards are further described in the Auditor's Responsibilities for the Audit of the Financial Report section of 
our report. We are independent of the Group in accordance with the auditor independence requirements of the 
Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical Standards Board's 
APES 110 Code of Ethics for Professional Accountants (the Code) that are relevant to our audit of the financial 
report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code.  
 
We confirm that the independence declaration required by the Corporations Act 2001, which has been given to 
the directors of the Company, would be in the same terms if given to the directors as at the time of this auditor's 
report. 
 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 
 
Key Audit Matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report of the current period. These matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
 
 
 

 
80 
 
 
Key Audit Matters (continued) 
Key Audit Matter 
How our audit addressed this matter 
Recognition of Revenue and Accrued Revenue 
Refer to Note 5 in the financial statements 
The Group’s revenue relates to the sale of 
information and entertainment content services for 
mobile phones and tablets, and direct to consumer 
product sales and/or services. 
Total revenue (continued operations) for the year 
ended 30 June 2021 was $7m and accrued revenue 
of $0.8m, which is material to the financial 
statements.  We have considered the recognition of 
revenue due to its size and magnitude in the 
financial statements. 
The nature and timing of recognition of accrued 
revenue 
at 
year-end 
involves 
management 
judgement and is complex. 
We have considered the recognition of revenue and 
the associated accrued revenue as a key audit 
matter because of the reasons above.  
 
Our key audit procedures in relation to the recognition 
of revenue included: 
• 
Obtaining a detailed understanding of the 
processes and internal controls associated with 
the capture and recording of revenue;   
• 
Assessing 
whether 
the 
Group’s 
revenue 
recognition policies were in compliance with 
AASB 
15 
Revenue 
from 
Contracts 
with 
Customers; 
• 
On a sample basis, vouching to supporting 
contracts and third-party reports of sales data to 
revenue recognised; 
• 
Comparing accrued revenue to subsequent third-
party reports and funds receipted; and 
• 
Checking the accuracy of valuation of foreign 
currency transactions recorded.  
AASB 9 – Expected Credit Loss 
Refer to Note 11 in the financial statements 
As at 30 June 2021, gross trade receivables 
amounted to $1.5m (2020: $2.2m), and the 
allowance for impairment of accounts receivables 
amounted to $0.3m (2020: $0.5m).  
The Group's management has applied a simplified 
ECL model to determine the allowance for 
impairment of trade receivables. The ECL model 
involves the use of various assumptions, macro-
economic factors and study of historical trends 
relating to the Group's history of a collection of 
trade receivables.  
We considered this a key audit matter as the ECL 
is highly subjective and requires management to 
make significant judgements, assumptions and 
estimates involved in the application of the 
expected credit loss model.   
 
Our audit procedures included the following: 
• 
Assessing the valuation methodology used; 
• 
Verifying whether the ECL model developed by 
management is consistent with the requirements 
of AASB 9; 
• 
Testing the accuracy and completeness of 
underlying data used in the model and the 
mathematical accuracy of the computation of 
ECL;  
• Testing key assumptions and judgments, such as 
those used to calculate the likelihood of default 
and loss on default by comparing to historical 
data, as well as the appropriateness of forward-
looking factors (macroeconomic factors) used to 
determine ECL’s; and 
• Assessing whether the disclosures in the 
financial statements are adequate.  
 
 
 

 
81 
 
 
Key Audit Matters (continued) 
Key Audit Matter 
How our audit addressed this matter 
Discontinued Operations  
Refer to Note 9 in the financial statements 
During the financial year, the Group sold its Mobile 
Premium SMS (Q&A) business for a nominal 
amount.  
Losses for the period from discontinued operations 
of $1.8m (2020: $1m) have been separately 
disclosed on the face of the statement of profit or 
loss and other comprehensive income in the current 
year and prior year results.  
We considered this to be a key audit matter due to 
the: 
• 
Quantum 
of 
loss 
from 
discontinued 
operations 
that 
directly 
impact 
the 
consolidated statement of profit or loss and 
other comprehensive income; and 
• 
Judgement involved in considering whether 
assets are impaired. 
Our key audit procedures in relation to the recognition 
of revenue included: 
• 
Reviewing 
the 
share 
sale 
agreement 
to 
understand 
the 
transaction 
including 
the 
consideration 
received 
and 
the 
related 
accounting considerations;   
• 
Assessing the adequacy of any impairment 
raised and ensuring that it was accurately 
accounted for; and 
• 
Evaluating the adequacy of the financial 
statements disclosures is in accordance with the 
accounting standards.   
 
Other Information  
The directors are responsible for the other information. The other information comprises the information included 
in the Group's annual report for the year ended 30 June 2021 but does not include the financial report and the 
auditor's report thereon.  
 
Our opinion on the financial report does not cover the other information and accordingly we do not express any 
form of assurance conclusion thereon.  
 
In connection with our audit of the financial report, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit or otherwise appears to be materially misstated.  
 
If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard.  
 
Responsibilities of the Directors for the Financial Report 
The directors of the Company are responsible for the preparation of the financial report that gives a true and fair 
view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal 
control as the directors determine is necessary to enable the preparation of the financial report that gives a true 
and fair view and is free from material misstatement, whether due to fraud or error.  
 
In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or to cease operations, or have no realistic 
alternative but to do so.  
 
 

 
82 
 
 
Auditor's Responsibilities for the Audit of the Financial Report 
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from 
material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. 
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of this financial report.  
 
A further description of our responsibilities for the audit of the financial report is located at the Auditing and 
Assurance Standards Board website at: www.auasb.gov.au/admin/file/content102/c3/ar2_2020.pdf. This 
description forms part of our auditor's report. 
 
Report on the Remuneration Report 
Opinion on the Remuneration Report 
 
We have audited the Remuneration Report included in the directors' report for the year ended 30 June 2021.  
 
In our opinion, the Remuneration Report of Crowd Media Holdings Limited, for the year ended 30 June 2021, 
complies with section 300A of the Corporations Act 2001.  
 
Responsibilities 
 
The directors of the Company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards.  
 
 
 
 
 
RSM AUSTRALIA PARTNERS 
 
 
 
 
 
M PARAMESWARAN 
Partner 
 
 
Dated: 27 August 2021 
Melbourne, Victoria 
 

Crowd Media Holdings Limited
 
 
Shareholder information
 
 
30 June 2021
 
 
  
  
83 
In accordance with ASX Listing Rule 4.10, the Company provides the following information to shareholders not elsewhere 
disclosed in this Annual Report. The information provided is current as at 17 August 2021 ('Reporting Date'). 
  
Corporate Governance Statement 
The Company’s Directors and management are committed to conducting the Group’s business in an ethical manner and in 
accordance with the highest standards of corporate governance. The Company has adopted and substantially complies 
with the ASX Corporate Governance Principles and Recommendations (Fourth Edition) ('Recommendations') to the extent 
appropriate to the size and nature of the Group’s operations. 
  
The Company has prepared a statement which sets out the corporate governance practices that were in operation 
throughout the financial year for the Company, identifies any Recommendations that have not been followed, and provides 
reasons for not following such Recommendations ('Corporate Governance Statement'). 
  
In accordance with ASX Listing Rules 4.10.3 and 4.7.4, the Corporate Governance Statement will be available for review 
on Crowd Media’s website, https://investor.crowdmobile.com/corporate_governance.html#investor (Website), and will be 
lodged together with an Appendix 4G with ASX at the same time that this Annual Report is lodged with ASX. 
  
The Appendix 4G will particularise each Recommendation that needs to be reported against by Crowd Mobile and will 
provide shareholders with information as to where relevant governance disclosures can be found. 
  
The Company’s corporate governance policies and charters are all available on Crowd Media Holdings Limited’s Website. 
  
Substantial shareholders 
  
Number held
Percentage of 
total shares 
on issue
No.
%
CAROSA CORPORATION BV 
32,330,653
5.20% 
  
Distribution of equity securities 
As at the Reporting Date, the number of holders in each class of equity securities: 
  
Number of 
holders
No.
Fully paid ordinary shares 
2,332
Options exercisable at $0.03 each on or before 6 December 2021 
1
Options exercisable at $0.03 each on or before 31 December 2021 
14
Options exercisable at $0.03 each on or before 13 December 2022 
3
Options exercisable at $0.03 each on or before 31 December 2023 
9
Options exercisable at $0.03 each on or before 30 September 2023 
1
Options exercisable at $0.05 each on or before 6 December 2021 
1
Options exercisable at $0.04 each on or before 11 September 2022 
36
Options exercisable at $0.05 each on or before 13 December 2022 
3
Options exercisable at $0.07 each on or before 13 December 2022 
3
Options exercisable at $0.10 each on or before 25 March 2023 
156
Options exercisable at $0.10 each on or before 6 December 2021 
1
Convertible notes – Tranche 2 maturing on 18 December 2021 
3
Performance rights vesting on 30 June 2022 
16
Performance rights vesting on 30 June 2023 
3
  

Crowd Media Holdings Limited
 
 
Shareholder information
 
 
30 June 2021
 
 
  
  
84 
Distribution of ordinary shareholders 
  
Percentage of
Holders
Total units
total shares
No.
No.
%
Holdings ranges: 
   1 to 1,000 
93
7,483
-
   1,001 to 5,000 
69
233,178
0.040
   5,001 to 10,000 
267
2,393,367
0.380
   10,001 to 100,000 
1,261
53,456,594
8.590
   100,001 and over 
642
566,143,625
90.990
 
 
2,332
622,234,247
100.000
  
Distribution of option holders 
  
Percentage of
Holders
Total options
total options
No.
No.
No.
Holdings ranges: 
1 to 1,000 
1
286
-
1,001 to 5,000 
2
9,676
0.005
5,001 to 10,000 
4
29,997
0.015
10,001 to 100,000 
87
5,034,544
2.573
100,001 and over 
135
190,602,573
97.407
 
 
229
195,677,076
100.000
  
Distribution of convertible notes 
  
Holders of 
convertible 
notes
No.
Holdings ranges: 
   1 to 1,000 
3
   1,001 to 5,000 
-
   5,001 to 10,000 
-
   10,001 to 100,000 
-
   100,001 and over 
-
 
 
3
  
Less than marketable parcels of ordinary shares ('UMP Shares') 
The number of holders of less than a marketable parcel of ordinary shares based on the closing market price at the 
Reporting Date is as follows: 
  
Total shares
UMP shares
UMP holders
Percentage of issued shares 
held by UMP holders
No.
No.
No.
%
622,234,247 
6,136,472 
679 
0.98 
  

Crowd Media Holdings Limited
 
 
Shareholder information
 
 
30 June 2021
 
 
  
  
85 
Quoted securities 
  
Twenty largest quoted equity security holders 
The Company only has one class of quoted securities, being ordinary shares. The names of the 20 largest holders of 
ordinary shares, and the number of ordinary shares and percentage of capital held by each holder is as follows: 
  
Ordinary shares 
% of total 
shares 
Number held
issued
CAROSA CORPORATION BV 
32,330,653
5.196
BNP PARIBAS NOMINEES PTY LTD (IB AU NOMS RETAILCLIENT DRP) 
22,099,197
3.552
BNP PARIBAS NOMINEES PTY LTD SIX SIS LTD (DRP A/C) 
20,896,700
3.358
D S A H HOLDINGS PTY LTD 
18,484,045
2.971
818 CORPORATE PTY LTD (818 A/C) 
16,250,000
2.612
MR ROGER BLAKE & MRS ERICA LYNETTE BLAKE (THE MANDY SUPER FUND A/C) 
12,500,000
2.009
10 BOLIVIANOS PTY LTD 
10,444,654
1.679
NATIONAL NOMINEES LIMITED (DB A/C) 
10,277,778
1.652
MR RENE RATH 
8,792,570
1.413
MR HENDRIKUS ANTONIUS JOHANNES KUSTERS 
8,792,570
1.413
AFLORITHMIC LABS LTD 
8,451,740
1.358
MAESTRO CAPITAL PTY LTD (MAESTRO CAPITAL SUPER A/C) 
8,283,313
1.331
MR DIMCE NASTOVSKI (BRANDON NASTOVSKI A/C) 
8,097,005
1.301
MR NICOLA LUCANO 
7,799,989
1.254
MR NOEL RUSSELL CAMERON & DR BELINDA CAROLINE GOAD (NOEL CAMERON 
SUPER FUND A/C) 
6,841,176
1.099
DRISCOLL FUTURE PTY LTD (DRISCOLL SUPER FUND A/C) 
6,603,400
1.061
PERPETUAL CAPITAL INVESTMENTS PTY LTD 
6,542,188
1.051
MR ROBERT GEMELLI 
6,461,039
1.038
MUTUAL TRUST PTY LTD 
5,807,598
0.933
CITICORP NOMINEES PTY LIMITED 
5,500,504
0.884
 
 
231,256,119
37.165
  
Total remaining holders balance 
390,978,128
62.835
  

Crowd Media Holdings Limited
 
 
Shareholder information
 
 
30 June 2021
 
 
  
  
86 
Unquoted equity securities 
The number of each class of unquoted equity securities on issue, and the number of their holders, are as follows: 
  
Number of 
unquoted 
equity
Number
Class of equity securities
securities
of holders
Options exercisable at $0.03 each on or before 6 December 2021 
8,514,488
1
Options exercisable at $0.03 each on or before 31 December 2021 
49,277,778
14
Options exercisable at $0.03 each on or before 13 December 2022 
10,000,000
3
Options exercisable at $0.03 each on or before 30 September 2023 
7,500,000
1
Options exercisable at $0.03 each on or before 31 December 2023 
17,252,000
9
Options exercisable at $0.04 each on or before 11 September 2022 
12,432,810
36
Options exercisable at $0.05 each on or before 6 December 2021 
2,000,000
1
Options exercisable at $0.05 each on or before 2 April 2022 
2,000,000
1
Options exercisable at $0.05 each on or before 13 December 2022 
5,850,000
3
Options exercisable at $0.07 each on or before 13 December 2022 
5,850,000
3
Options exercisable at $0.07 each on or before 25 March 2023 
70,000,000
156
Options exercisable at $0.10 each on or before 6 December 2021 
5,000,000
1
Convertible notes – Tranche 2 maturing on 18 December 2021 
650
3
Performance rights vesting on 30 June 2021 
4,200,000
13
Performance rights vesting on 30 June 2022 
6,850,000
10
Performance rights vesting on 30 June 2023 
2,250,000
3
  
Except as listed below, no persons hold 20% or more of the equity securities in any unquoted class that were not issued or 
acquired under an employee incentive scheme. 
● 
Options exercisable at $0.03 each on or before 6 December 2021: 8,514,488 are held by 818 Corporate Pty Ltd. 
● 
Options exercisable at $0.03 each on or before 31 December 2021: 20,000,000 are held by Namaqua Holdings Ltd 
and 10,277,778 are held by JCL Investments GMBH. 
● 
Options exercisable at $0.03 each on or before 13 December 2022: 4,550,000 are held by JCL Investments GMBH 
and 4,550,000 are held by Namaqua Holdings Ltd. 
● 
Options exercisable at $0.03 each on or before 30 September 2023: 7,500,000 are held by Perpetual Capital
Investments Pty Ltd. 
● 
Options exercisable at $0.03 each on or before 31 December 2023: 7,500,000 are held by 818 Corporate Pty Ltd and 
4,752,000 are held by Starland Management Pty Ltd. 
● 
Options exercisable at $0.05 each on or before 6 December 2021: 2,000,000 are held by Stefan Muller. 
● 
Options exercisable at $0.05 each on or before 2 April 2022: 1,136,541 are held by JGB Partners LP; 746,162 are 
held by JGB Capital Offshore Ltd. 
● 
Options exercisable at $0.05 each on or before 13 December 2022: 2,275,000 are held by JCL Investments GMBH;
2,275,000 are held by Namaqua Holdings Ltd; and 1,300,000 are held by Dominet Digital Investments Pty Ltd 
(Dominet Digital Inves Fam AC). 
● 
Options exercisable at $0.07 each on or before 13 December 2022: 2,275,000 are held by JCL Investments GMBH;
2,275,000 are held by Namaqua Holdings Ltd; and 1,300,000 are held by Dominet Digital Investments Pty Ltd 
(Dominet Digital Inves Fam AC). 
● 
Options exercisable at $0.10 each on or before 6 December 2021: 5,000,000 are held by Stefan Muller. 
● 
Convertible notes – Tranche 2 maturing on 18 December 2021: 500 notes are held by Namaqua Holdings Ltd. 
  
Voting rights 
The only class of equity securities on issue in the Company which carry voting rights is ordinary shares. 
  
At a general meeting of the Company, every holder of ordinary shares is entitled to vote in person or by proxy or attorney; 
and on a show of hands every person present who is a member has one vote, and on a poll every person present in 
person or by proxy or attorney has one vote for each ordinary share he holds. 
  
Voluntary escrow 
There are 1,950,000 shares on issue in the Company that are subject to voluntary escrow. 
  

Crowd Media Holdings Limited
 
 
Shareholder information
 
 
30 June 2021
 
 
  
  
87 
Stock Exchange Listings 
The Company’s ordinary shares are quoted on the Australian Securities Exchange ('ASX') (ASX issuer code: CM8) and on 
the Frankfurt Stock Exchange (European stock code: CM3). 
  
Buybacks 
No securities were purchased on-market during the reporting period under or for the purposes of an employee incentive 
scheme or to satisfy the entitlements of the holders of options or other rights to acquire securities granted under an 
employee incentive scheme. 
  
The Company is not currently conducting an on-market buy-back. 
  
Item 7 issues of securities 
There are no issues of securities approved for the purposes of item 7 of section 611 of the Corporations Act which have 
not yet been completed. 
  
Company secretary 
The Company’s secretary is Scott Mison. 
  
Registered office 
The address and telephone number of the Company’s registered office are: 
 
202/37 Barrack Street 
Perth WA 6000 
 
Telephone: +61 3 9020 1468 
  
Share registry 
The address and telephone number of the Company’s share registry, Boardroom Pty Limited, are: 
 
Street Address:  
Level 12  
225 George Street 
SYDNEY NSW 2000  
 
Telephone: +61 2 9290 9600 
  
 

www.crowdmedia.com