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DFS Furniture plc

dfs.l · LSE Consumer Cyclical
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Ticker dfs.l
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Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 4722
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FY2019 Annual Report · DFS Furniture plc
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Annual Report & Accounts 2019DFS Furniture plcDFS has a 50 year history of innovation within the furniture retail sector.Strategic report2-45Highlights 2Our brands 4Chair’s statement 6Chief Executive’s report 8Chief Executive’s Q&A 12Market overview 14Customer journey 16Our business model 18Our strategy for growth 20Strategy in action 22Risks and uncertainties 28Key performance indicators 34Financial review 36Sustainability and responsibility report 40Corporate governance46-95Board of Directors 46Corporate governance report 48Audit Committee report 54Nomination Committee report 60Directors’ remuneration report 63Directors’ report  84Statement of Directors’ responsibilities  87Independent auditor’s report 88Financial statements96-132Consolidated income statement 96Consolidated statement of comprehensive income 97Consolidated balance sheet 98Consolidated statement of changes in equity 99Consolidated cash flow statement 100Notes to the consolidated financial statements 101Company balance sheet 125Company statement of changes in equity 126Notes to the Company financial statements 127Financial history 129Alternative performance measures 130Shareholder information 132We embrace change, 
innovate and understand  
our market and what  
our customers value. 

Portfolio of 
complementary brands

We trade four separate brands: DFS, 
Dwell, Sofa Workshop and Sofology 

Our brands are complementary – they 
appeal to different customer segments 
and allow us to target the majority of  
the market

Creative direction is managed by each 
brand team who operate independently 
from their own head offices 

What makes us unique

DFS Group at a glance

Vertical integration

We design, retail, manufacture, deliver  
and carry out after sales servicing

Each brand curates their own ranges, 
supported by specialist in-house  
design teams

We have a network of showrooms across  
the UK, Ireland and parts of Europe  
and market leading websites

We manufacture around a quarter  
of all Group sofas across our own five 
UK factories and wood mills

We operate our own distribution network 
which includes over 20 distribution centres,  
nearly 300 delivery vehicles and over 600 
delivery colleagues who carefully install our 
products into our customers’ homes

Our team of 280 service managers and 
technicians carry out servicing to address 
any after sales issues

Well invested platform  
and unrivalled scale

We invest in our business for the long 
term and with 34% UK market share 
across the Group we have a 
differentiated depth of resource

All our brands have a national network of 
well-invested showrooms which are staffed 
by our highly motivated and well-trained 
sales colleagues

We invest in our websites to ensure they 
keep inspiring our customers and make it 
easy for them to browse and buy online

Our delivery network benefits from 
innovative custom-built route mapping 
technology which improves operational 
efficiency and minimises fuel consumption

Our people

We would not be the market leader 
without our incredibly talented and 
enthusiastic 5,600 plus colleagues

We are proud to have been named a 
Sunday Times Best 25 Big Companies to 
work for

Our award-winning apprenticeship 
schemes support individuals to become 
highly skilled in specialist occupations

What makes us unique

DFS Group at a glance

Windsor
The Windsor is Joules’ 
take on a classic 
Chesterfield, featuring 
bold colours and hidden 
details waiting to be 
discovered.

 
Our strategy is to be  
the leading sofa retailer 
in the digital age.

2DFS Furniture plcAnnual Report & Accounts 2019HighlightsPost Purchase NPS284.2%Established Customer NPS233.0%84.9%35.8%Good trading performance and strategic progressFinancialThe Group has changed its accounting reference date from 31 July to 30 June. FY19 is therefore a short accounting period of 48 weeks. Basis of unaudited pro-forma resultsIn order to aid comparability with prior periods, unaudited pro-forma figures are presented below for the 52 weeks ended 30 June 2019, in addition to the audited statutory period of 48 weeks ended  30 June 2019.These pro-forma figures are calculated by adding unaudited results per the Group management accounts for the 4 weeks to 28 July 2018 to the audited statutory results for the 48 weeks to 30 June 2019.OperationalGroup revenueUnderlying profit before  tax excluding amortisation  of brand names1Underlying EBITDA1£901.0m£996.2m£870.5mFY19  (48 weeks)FY19  (52 weeks pro-forma)FY18£28.2m£50.2m£38.3mFY19  (48 weeks)FY19  (52 weeks pro-forma)FY18Profit before tax£43.6mFY19  (52 weeks pro-forma)£22.4m£25.8mFY19  (48 weeks)FY18Leverage1£90.2m£65.1m£76.1mFY19  (52 weeks pro -forma)FY19  (48 weeks)FY18Underlying earnings per share1Earnings per share1.95x2.09xFY18FY19  (52 weeks pro-forma)10.3p14.0pFY19  (48 weeks)FY1818.4pFY19  (52 weeks pro-forma)8.6p16.5p8.9pFY19  (48 weeks)FY19  (52 weeks pro-forma)FY18Final dividend held at7.5pFY19  (48 weeks)7.5pFY18FY18FY182. Net Promoter Scores are for the DFS brand.1. Refer to pages 130 to 131 for further information on alternative performance measures. 3DFS Furniture plcAnnual Report & Accounts 2019Financial statementsStrategic reportCorporate governance• Good progress made following the launch of the new strategy to lead sofa retailing in the digital age: –Drive the DFS Core: Return to like-for-like growth in DFS, driven by double-digit growth in online sales supported by technology and product innovation –Build the Platforms: Shared use of logistics, manufacturing and property assets underway, with further opportunities being pursued –Unlock New Growth: 14.4% of pro-forma sales growth at Sofology and significant year-on-year profit improvement; Netherlands also showing encouraging signs• Colleagues well-engaged in new strategy and DFS named a ‘Top 25’ Big Company to work for once again• Customer satisfaction remains positive with all four group retail brands rated ‘Excellent’ on TrustpilotPerle4

Our brands

We are the leading sofa 
retailing group in the UK –  
we operate across four 
brands, each appealing  
to different customer 
segments

•  DFS is the leading retailer of sofas in  

the UK with a 50 year heritage

•  Headquartered in Doncaster it operates 
117 showrooms in the UK&ROI, eight 
across Spain and the Netherlands and  
a leading web platform

•  The brand is promotionally led with broad 
reaching advertising campaigns that  
drive brand recall and focus on comfort 
and value for money
Its customers tend to have average 
national income and a high proportion  
are young families

• 

•  Being the fifth highest spending UK 

retailer on advertising, it is often an anchor 
tenant driving significant footfall to 
destination retail parks

•  DFS is the most commonly searched term 
online in the sector, ahead of even “sofa”, 
and its website received an average of 
1.7m unique visitors each month in  
the 12 months to June 2019

•  Sofa orders are fulfilled on a made  

to order basis

Revenue

Upholstery purchasers

Millbrook

FY19  (52 weeks pro-forma)

£721.7m

FY19  (48 weeks)

£650.6m

FY18

£689.2m

Number of showrooms

125

FY18

124

71%

would consider
purchasing from DFS brand

29%

would not consider
purchasing from  
DFS brand

UK upholstery market value 20191

£3.2bn

1.  GlobalData estimated market size (March 2019).

DFS Furniture plc
Annual Report & Accounts 2019

5DFS Furniture plcAnnual Report & Accounts 2019Corporate governanceFinancial statementsStrategic report• Sofology is the third largest  retailer of sofas in the UK • Headquartered near Warrington it trades through its growing national footprint of 42 showrooms and its website• Its marketing approach focuses on emphasing product design and quality• The use of well known celebrities in  its TV and digital adverts has helped build its brand awareness and distinctiveness • The brand appeals to a slightly  more affluent than average customer• Utilises a strong omni-channel model that enables the customer to start building a basket in showroom for completion there and then or  once they are back at home• Its products are made to order• Dwell sells stylish, modern furniture, lighting and home accessories• Headquartered in London it operates online and from its 36 showrooms nationwide, 33 of which are co-located alongside DFS showrooms• Its customers tend to be affluent  and slightly older families in the  35-55 age range• In contrast to the rest of the Group Dwell operates a stocked model from its Milton Keynes national distribution centre allowing for short customer lead times• Sofa Workshop is a premium retailer  of exclusively British-made furniture• Headquartered in Surrey it trades through 32 showrooms nationwide  (ten of which are co-located next to DFS showrooms and the remainder predominantly on UK high streets)  and its recently re-platformed website• The product range is distinct through exceptional quality and by offering customers the option to bespoke much of the range in both dimensions and fabric coverings• Its customers tend to be higher income families often with older children• Its products are made to order in  UK based partner workshops PerleMalmoThurloeRevenue2RevenueNumber of showrooms42Number of showrooms684167£187.7m£205.9m£179.9mFY19  (48 weeks)FY19  (52 weeks pro-forma)FY182£62.7m£58.5mFY19  (48 weeks)£68.6mFY19  (52 weeks pro-forma)FY18FY18FY182.  Includes pre-acquisition revenues from  August 2017 to November 2017.6

Chair’s statement

Setting the foundations 
for future growth

Ian Durant
Non-Executive Chair

2019 highlights

•  The launch of the new Group Strategy –  
“leading sofa retailing in the digital age”

•  Tim Stacey’s first year as Chief Executive Officer
•  Mike Schmidt appointed as Chief Financial Officer 
•  Full year dividend held at 11.2 pence per share 

DFS Furniture plc
Annual Report & Accounts 2019

Overview
There have been a number of major developments for the 
Group this year, including the appointments of Tim Stacey as 
Group CEO and Mike Schmidt as Group CFO as well as 
several Non-Executive Board appointments.

In November 2018 Tim succeeded Ian Filby as CEO and in 
July 2019 Mike succeeded Nicola Bancroft as CFO. The new 
leadership team has shown great energy and enthusiasm in 
their initial months together and the Board looks forward to 
working closely with them.

In March 2019, we presented a new strategy for the Group. 
Pressures on the UK retail and consumer market and changes 
to shopping habits have been well publicised. The Group’s 
strategy is designed to prepare DFS to navigate an uncertain 
trading environment and benefit in the long term from its 
strengths as the leading upholstery retailer in the UK.

The trading environment continues to be challenging, with 
weak consumer confidence and falls in the number of housing 
transactions impacting order intake. The outlook for consumer 
confidence, compounded by the ongoing uncertainty 
regarding Brexit, has been much talked about in the news 
media. The Senior Leadership Team has developed 
comprehensive plans to address any short-term dislocation 
arising from a no-deal Brexit. It is notable that under WTO rules 
imported furniture is tariff free, which is helpful, but in the 
medium term the implications of a sustained drop in the value 
of Sterling and the consequent inflationary effect for imported 
products is likely to become a key factor affecting consumer 
confidence for high value household items. The mitigation of 
this will be a key focus for our team in the coming year.

Despite this backdrop the Group has made a sound start in 
progressing its strategy. Underlying profit before tax (excluding 
brand amortisation)1 on a pro-forma basis was £50.2 million for 
the 52 weeks to 30 June 2019 compared to the £38.3 million we 
reported for the 52 week period to 28 July 2018. Reported profit 
before tax for the 48 week period was £22.4m. All the Group’s 
brands recorded year on year like-for-like gross sales growth 
and our omnichannel approach continued to perform well with 
strong Group online growth of 16.6% for the 52 week period.

This is the 50th anniversary year of DFS. Much has changed 
since the business was founded in 1969. DFS has built up a 
unique and substantial understanding of the UK upholstery 
market which it will harness to adapt further to changing 
customer expectations and ways of furnishing their homes. 

E-commerce is a major trend that DFS is capitalising on. Double 
digit growth in online sales illuminates the long-term strategy 
and trends which are transforming sofa retailing. The scale, 
market position and resources of the Group position it well to 
take advantage of the opportunities that the changes in our 
market and changing expectations of our customers present.

Having completed the acquisition of Sofology in November 
2017, this year has been a year of consolidation and integration 
as well as growth. The business, under the leadership of Sally 
Hopson, has performed well with gross sales1 rising by 14.4% 
on a pro-forma basis to reach £260.7 million for the 52 weeks 
to 30 June 2019. Significant progress has been made in 
integrating the business and delivering on our expectations of 
synergy benefits. This work continues through maximising 
resources and knowledge sharing across the Group. .

1.  Refer pages 130-131 for APM definitions.

Strategic report

Corporate governance

Financial statements

7

Our People and Values
I am delighted that after an extensive process an 
internal candidate, Mike Schmidt, has been 
appointed as our new Chief Financial Officer and 
Board Director to succeed Nicola Bancroft. A 
number of other senior management changes have 
been made to strengthen the team. I would like to 
thank Nicola for her service to the Group.

Our employees across each of our brands are 
dedicated, enthusiastic and proud of the Group’s 
market-leading position. They are encouraged to 
consider the customer in everything they do and 
work hard to deliver outcomes informed by our 
values. Making the first steps in our strategic journey 
has required the dedication and commitment of all 
our employees to an increasing pace of change. We 
rely on their skills, experience, competence, agility 
and drive to take our business forward. For all this we 
thank our colleagues. We will continue to support 
their efforts by building on the extensive training all 
our employees receive. I am particularly encouraged 
that our Apprenticeship Scheme, in place since 
October 2014, and which has enabled us to take 
advantage of an additional new talent pool, won the 
Large Employer of the Year with Qube Training 2019 
as well as being a finalist in the Retailer of the Year in 
the All About School Leavers Awards 2019.

The Board
During the year we welcomed Steve Johnson and Jo 
Boydell as Non-Executive Directors and Liz 
McDonald as General Counsel and Company 
Secretary. Following the departure of Julie Southern 
on 29 March 2019, Jo took on the role of Audit 
Committee Chair. My thanks go to Julie for the 
admirable role she has played as a Director of the 
Company over the last 3 years, and facilitating a 
smooth handover of the Audit Committee to Jo.

Our Senior Independent Director, Luke Mayhew has 
decided that, after 4 years’ service, he will not stand 
for re-election at this year’s AGM. Alison Hutchinson 
has been appointed Senior Independent Director. A 
search is underway for a successor to Luke as a 
Non-Executive Director. I would offer my personal 
thanks to Luke for his supportive counsel through 
years of big change for the Group.

During the year, the Board has developed its 
organisational approach with a particular focus on 
operational performance, strategy, risk and 
corporate governance. We have reviewed the 
requirements of the new UK Corporate Governance 
Code, under which we will report in our 2020 Annual 
Report. Various workstreams are underway, including 
enhancements to our employee engagement. 

All the Directors continue to visit different areas of 
the Group spending time in our stores, Customer 
Distribution Centres, factories and the design 
studios as well as with individual members of the 
Senior Leadership team and at the new Employee 
Voice Forum. This helps to ensure that all of the 
Non-Executive Directors have a thorough 
understanding of the business and that the 
Non-Executives’ contributions to Board discussions 
are well informed and constructive in helping them 
to take into account the views of the wider 
stakeholder population. 

Dividend
The Board has carefully considered the balance 
between regular dividends supported by the 
performance, expectations and capital needs of the 
Group and the return of capital where there is a 
surplus. We anticipate that value created over time 
will be delivered to shareholders through a 
combination of capital growth and dividends.

Our 
values

Our Group values, 
introduced during the year, 
were created in collaboration 
with employees from across 
the Group.

Since their introduction 
we’ve worked hard to embed 
them into the business; from 
how we recruit the right 
people, through to how we 
reward and recognise our 
employees when they do the 
right thing for our 
customers. 

Group values.

We treat them as we would 
our own family, and keep 
them at the forefront of our 
Group values exist to unite people across all brands with combined ways of working and shared morals. The values are 
minds because they are at 
driven by the existing DFS culture, ensuring the existing family mentality shines through. This is combined with the 
aspirational culture to create a business that is innovation led, bold, brave and diverse. The end result is a set of values 
the heart of our group.
that can be embraced by all business units regardless of brand behaviours and personality.

Notwithstanding the current tough environment, 
our longer-term expectations for the future 
earnings and cash needs of the business have 
enabled the Board to recommend maintaining a final 
dividend of 7.5 pence (FY18: 7.5 pence) taking the full 
year ordinary dividend to 11.2 pence (FY18: 11.2 
pence). The Financial Review on pages 36 to 39 
provides further information on our dividend policy. 

Group values.

Looking ahead 
As noted in the Chief Executive’s outlook 
statement, the Group faces a particularly uncertain 
UK consumer market in the run up to the UK’s 
departure from the European Union and beyond. 
However, whilst DFS is not immune to the impact of 
the continuing political uncertainty, the Board 
considers that the Group is well placed to manage 
short-term market uncertainties and remains 
confidently committed to developing the Group.

Group values.

The Group has developed a unique position at the 
heart of British homemaking over the past 50 years. 
As the UK’s largest upholstery retailer and 
Group values exist to unite people across all brands with combined ways of working and shared morals. The values are 
driven by the existing DFS culture, ensuring the existing family mentality shines through. This is combined with the 
manufacturer, we are confident that the strength, 
aspirational culture to create a business that is innovation led, bold, brave and diverse. The end result is a set of values 
depth and diversity across our brands will see us 
that can be embraced by all business units regardless of brand behaviours and personality.
through the challenges ahead and allow us to take 
advantage of opportunities to deliver on the 
expectations of customers and shareholders and 
We treat them as we would our own family, 
and keep them at the forefront of our minds, 
continue to provide a rewarding place for our 
because they are at the heart of our group.
employees to work. 

Ian Durant
Chair of the Board
25 September 2019

During the year we worked closely with the new Senior 
Leadership team, as they developed the new strategic 
plan and to help ensure the necessary structures and 
resources are in place to deliver the plan.

We treat them as we would our own family, 
and keep them at the forefront of our minds, 
because they are at the heart of our group.

We bring our whole selves to work and are confident 
to speak up. We accept each other for who we are and 
respect each other as part of the same family.

We play to win for the same team, focused on our 
shared family ambition. We are bold, brave and 
welcome challenge as a chance to innovate.

DFS Furniture plc
Annual Report & Accounts 2019

Our values run through 
everything we do and help to 
make us a Sustainable and 
responsible business. 

Group values exist to unite people across all brands with combined ways of working and shared morals. The values are 
driven by the existing DFS culture, ensuring the existing family mentality shines through. This is combined with the 
aspirational culture to create a business that is innovation led, bold, brave and diverse. The end result is a set of values 
that can be embraced by all business units regardless of brand behaviours and personality.

We bring our whole selves to work and are confident 
to speak up. We accept each other for who we are and 
respect each other as part of the same family.

We play to win for the same team, focused on our 

shared family ambition. We are bold, brave and 

welcome challenge as a chance to innovate.

We treat them as we would our own family, 
and keep them at the forefront of our minds, 
because they are at the heart of our group.
We bring our whole selves to 
work and are confident to 
speak up. We accept each 
other for who we are and 
respect each other as part of 
the same family.

We bring our whole selves to work and are confident 
to speak up. We accept each other for who we are and 
respect each other as part of the same family.

We play to win for the same team, focused on our 
shared family ambition. We are bold, brave and 
welcome challenge as a chance to innovate.

We play to win for the same 
team, focused on our shared 
family ambition. We are bold, 
brave and welcome 
challenge as a chance to 
innovate.

8

Chief Executive’s report

As we celebrate DFS’s 50th year  
we believe the Group is well  
positioned for the long-term

Tim Stacey
Chief Executive Officer

2019 highlights

•  Renewed focus on the DFS brand has driven like-for-
like revenue growth with particular success online

•  Group sharing of technology, manufacturing, 

logistics and property assets underway

•  Double-digit growth at Sofology with strong profit 

progress

•  Netherlands showing encouraging signs

We are well underway with 
executing our new strategy 
to lead sofa retailing in the 
digital age. 

DFS Furniture plc
Annual Report & Accounts 2019

Overview
We have made good progress in this financial year executing 
our new strategy, to lead sofa retailing in the digital age. 
Pro-forma gross sales1 for the 52 weeks to 30 June 2019 
grew by 7.4%, adjusting to include Sofology on a fully 
comparative basis, and all brands grew their like-for-like 
gross sales. As described in the Financial Review all brands 
achieved positive like-for-like order intake growth, albeit this 
slowed in the second half. Underlying profit before tax 
excluding brand amortisation1 for the pro-forma 52 weeks to 
30 June 2019 increased by 31% to £50.2m and the Group 
continues to generate attractive cash flows. 

We are well underway with executing our new strategy and a 
number of key initiatives were delivered during the year, with 
many more are on track to support improved customer 
experience, operating efficiencies and future growth.

We aim to adopt a disciplined approach to capital 
investment, balancing the allocation of capital where there is 
a proven positive return with trialling new initiatives and also 
ensuring our existing assets are adequately maintained. Our 
lease adjusted return on capital1 has increased from 15.6% as 
at our previous year end to 16.6% as at June 2019.

I am personally delighted with the response of all Group 
colleagues to our new strategy and values and would like to 
thank every one of them for their hard work and dedication 
this year.

Review of strategic progress
To deliver our strategy and achieve our previously indicated 
incremental £40m of profit before tax in the medium term 
we focus on three key pillars: (i) to drive the DFS core brand, 
(ii) to build Group platforms to maximise efficiency, and (iii) to 
unlock new profitable channels of growth.

Drive the DFS core
The DFS brand is the largest and most profitable in the 
Group and a key part of our strategy is to focus on driving this 
brand across all channels.

During the year we have made a number of digital and 
technology enhancements to improve the end-to-end sofa 
buying experience for our customers. We have invested in the 
start of the buying journey, incrementally improving our 
websites in order to inspire and engage customers through: 
living room lifestyle imagery, increased user-generated 
content, vlog and blog partnerships, new augmented reality 
visualisation tools on our mobile websites and more digital 3D 
sofa models. Secondly, we have introduced new engagement 
tools such as mobile text chat and artificial intelligence driven 
customer service ‘chat bot’ tools to support customers as 
they purchase. Finally, we have introduced new post-purchase 
tools to enable customers to track their order and book their 
own delivery slots online. The results are promising and we 
have seen improved conversion rates and positive customer 
feedback as a result of these initiatives.

The DFS online channels have delivered another year of 
double-digit growth in pro-forma gross sales1 of 16.2% and, 
in common with many sectors, our customers are 
increasingly using mobile devices to browse and transact. To 

1.  Refer pages 130-131 for APM definitions.

Strategic report

Corporate governance

Financial statements

9

maintain our growth we have continued to develop 
our m-commerce platform by investing to make our 
mobile website easier to browse and even more 
inspiring to our customers. This has helped drive a 
significant increase in both the amount of 
customers browsing our products and completing 
the transaction via mobile with 60% of our online 
transactions now being completed on a mobile 
device.

However, we know that the vast majority of customers 
still want to see, touch and sit on a product before 
committing to a sofa purchase and our well invested 
showroom network is at the heart of our omnichannel 
strategy to drive the DFS brand. We also continue to 
invest in the training and development of our retail 
colleagues as well as the physical showroom 
environment to ensure that we offer the market-
leading sofa buying experience.

We have been working closely with our artificial 
intelligence and data partner Satalia to develop 
models to help predict footfall based on various 
factors. This will help to ensure we have the right 
number of colleagues present in our showrooms at 
the right times to improve sales conversion and the 
efficiency of our operations.

Our focus has not solely been on digital innovation. 
Throughout the year we’ve launched some new and 
innovative products. Our market research revealed 
that some consumers can find it challenging to select 
a sofa due to the volume of options available in the 
marketplace. Taking this on board we’ve developed a 
new sofa collection called ‘So Simple’ to ease the 
decision-making process for the customer into three 
steps: step one is to select a style from a range of 
eight new models, step two is to select a size from a 
discrete number of choices and step three is to 
choose from an edited selection of colours and 
fabrics. We’ve been trialling this collection online and 
across a small number of showrooms and the initial 
response is positive. Our exclusive partnership 
brands are continuing to trade well and we have 
launched a number of new models across the French 
Connection, House Beautiful and Joules brands.

As a Group we have continued our focus on 
customer satisfaction. Within DFS our approach is 
based on both proactive training and careful 
monitoring of our net promotor score (“NPS”) at 
various stages of the customer journey which is 
linked to colleague incentivisation. Our post 
purchase NPS score for the DFS brand has stayed 
broadly in line at 84.2% (FY18 of 84.9%) however we 
were disappointed to see our established customer 
satisfaction fall from 35.8% to 33.0%. Root cause 
analysis shows our customer experience was 
materially impacted by supplier lead time issues and 
technical disruption at the Felixstowe port in the 
summer of 2018. However, it has also highlighted 
some opportunities that we are now taking to 
improve customer satisfaction further into the 

future, by exiting a small number of poorly 
performing suppliers. We saw a recovery in these 
scores in the second half of our financial period as 
the port and lead time issues have been resolved.

Build the platforms
DFS’s market-leading operating margins are a result 
of both sales intensity and operational gearing driven 
by scale, expertise and its well invested 
infrastructure. We have the opportunity to scale our 
systems and processes and utilise existing 
infrastructure to enable further Group-wide benefits.

In FY19 we started to leverage existing supply chain 
assets across our brands. We are now utilising what 
was the DFS customer delivery centre in Bristol to 
also fulfil Sofology and Sofa Workshop customer 
orders. Furthermore, the customer delivery centre 
that we operate in Belfast for the DFS brand will 
shortly be used to receive customer orders and 
deliver on behalf of all brands through a single fleet. 
We intend to test and learn with this initiative and will 
assess other opportunities to utilise our supply 
chain resources in the future. The bespoke route 
planning software used in our delivery network has 
now also been leveraged across the DFS post-sales 
service team and the efficiency improvements this 
is driving is one of the factors that has helped the 
DFS brand materially reduce the number of 
outstanding service queries. Additional information 
on our supply chain initiatives can be found in the 
‘Strategy in action’ section of this report.

We are sharing our technology assets across the 
Group in many other areas. We have just completed 
a re-platform of Sofa Workshop’s website; 
leveraging DFS web technology to result in a more 
easily maintained solution that enables better 
presentation of its customer proposition whilst 
retaining a distinctive ‘look and feel’ for the brand. 
We have now transitioned the majority of Sofa 
Workshop’s IT systems and some of Sofology and 
Dwell’s back end IT systems to align to those of the 
DFS brand which reduces complexity and 
maintenance activities across the Group. 

Our manufacturing facilities, which were solely used 
to produce sofas for the DFS brand up until this year, 
are now manufacturing a limited number of Sofology 
products bringing the benefits of increased Group 
margin (by capturing more profit in the value chain) 
and improving quality and lead times. 

We have also leveraged the Group’s scale by 
renegotiating rent levels on a number of properties 
where the Group’s brands currently operate on the 
same retail parks. There are clear opportunities to 
reduce our rental costs by co-locating brands 
adjacent to existing premises as we are doing later in 
2019 in Belfast, or apportioning existing space 
across more brands. Our target is to secure £6-8m 
of annualised rent savings from around 42 leases 

Drive the 
DFS core

Pro-forma DFS LFL 
gross sales1 growth of

4.4%

Pro-forma DFS brand 
contribution1

27.9%

FY18 27.4%

Build 
the platforms

Annualised property cost 
savings secured at 
June-19 2

£2.9m

Pro-forma Sofology 
brand contribution1

23.2%

FY18 post acquisition 
21.6%

Pro-forma SWS & Dwell 
brand contribution1

16.5%

FY18 17.6%

Pro-forma measures are for 
the 52 weeks ended 30 June 
2019. Refer page 2.
 Refer pages 130-131 for 
details of alternative 
performance measures.

1. 

2.  Savings from regears, 

‘right-sizing’ showrooms and 
closure of showrooms that 
have had no adverse impact 
on total brand sales.

DFS Furniture plc
Annual Report & Accounts 2019

 
10

Chief Executive’s report continued

that expire between 2019 and 2023 through renegotiating lease 
terms, downsizing showrooms (or closing a small number where 
appropriate to do so) and co-locating new Sofology showrooms 
with other Group brand showrooms where appropriate. By June 
2019 we had already secured an annualised £2.9m of property cost 
savings.

Unlock new growth
The third pillar of our strategy is ‘unlock new growth’ which focuses 
on driving profitable growth in our acquired and overseas 
operations. Sofology was a significant recent acquisition for the 
Group and is a brand we view as having strong growth potential. 
There is also a clear opportunity to improve the profitability of our 
previous acquisitions Dwell and Sofa Workshop, as well as our DFS 
international business. 

The combined brand contribution for Dwell and Sofa Workshop has 
increased £1.0m but as a percentage of revenue has declined from 
17.6% to 16.5% driven by disruption experienced in Sofa Workshop 
during the year as we have upgraded the operating systems we require 
to drive longer term growth.

International
Our Netherlands DFS business has shown encouraging signs this 
year with a 12.8% growth in like-for-like gross sales1. Following the 
strong performance in the second half of the previous financial year, 
which was driven by increased levels of marketing investment and the 
first airing of national TV adverts, the brand has continued to trade 
well in FY19, particularly in the first half of the year. We continue to 
target our Netherlands DFS business reaching break even and 
beyond from the current showroom portfolio.

Sofology
Sofology pro-forma gross sales have grown by 14.4% on a fully 
comparative basis and totalled £260.7m for the 52 weeks to 30 June 
2019. Like-for-like sales grew 10.7%. As we shared in last year’s 
report, Sofology welcomed a new CEO, Sally Hopson, in October 
2018. 

People, culture and values
We would not be the market leader without our passionate team of 
over 5,600 colleagues. Since joining the Group eight years ago I’ve 
been honoured to work with people that take such pride in what they 
do and seek to continually improve our business and the experience 
for our customers. 

Marketing campaigns using well known celebrities and innovative 
digital production techniques have been used to help differentiate 
the Sofology brand through emphasising style, quality and comfort. 
These have boosted brand awareness and established the brand in 
what we believe is a unique position in the market.

We have achieved our objective of delivering £4m of annualised 
synergies by June 2019 through a combination of cost savings and 
revenue growth driven through knowledge sharing across the 
Group. We have also utilised the Group’s financial strength to 
secure beneficial working capital terms for the acquired business.

Sofology opened one new showroom in the year in Plymouth which 
has been trading well and we see a national rollout opportunity with 
at least three new showrooms planned for FY20. Our ambition is to 
grow Sofology’s revenues to over £300m and operate at 6-8% 
EBITDA margins over the medium term.

Additional information on Sofology can be found in the ‘Strategy in 
action’ section of this report.

Dwell and Sofa Workshop
Dwell and Sofa Workshop have achieved pro-forma gross sales1 
growth of 17.4% on a combined basis, driven by like-for-like1 growth 
across both brands as well as growth from the full year effect of new 
showroom openings. 

Recognising that the potential of Sofa Workshop’s national 
showroom presence could be boosted by increasing awareness, the 
brand has appeared on national TV for the first time from January 
2019 through sponsorship of Sky TV channels. Brand awareness 
has also been enhanced through an exciting collaboration with the 
world leading art, design and performance museum the V&A, to 
produce a range of sofas and fabrics inspired by documents in the 
museum’s archive.

We have successfully transitioned the leadership of the Dwell brand, 
following the decision of the founder to step down as CEO having 
re-established the brand nationally. To lead our growth ambition, Peter 
Jenkins joined the Group in November 2018 as the new Dwell CEO.

In the year we opened one new Sofa Workshop site in Bromley 
(replacing a DFS site whose sales were picked up by other nearby DFS 
showrooms), co-located one new Dwell showroom alongside DFS in 
Farnborough and closed one co-located Dwell in Banbury where the 
space was repurposed.

DFS Furniture plc
Annual Report & Accounts 2019

Early in the financial year we shared our new strategy with all our 
colleagues across the Group and I am encouraged by the feedback 
received and the overwhelming sense of everyone getting behind our 
plans to deliver it. Our colleagues are encouraged to voice their 
opinions and follow our three core values in everything they do; to 
‘think customer’, ‘be real’ and ‘aim high’. It is these principles, the 
mindset they help create and the open, honest and collaborative 
working environment that fuse together to create a culture that is, in 
my opinion, truly unique.

We recognise that investing in our team is critical to our success. This 
year we have particularly focused on developing leadership skills through 
collaborative workshops and now have an effective leadership 
philosophy that is embedded through the whole Group. We also 
continue to run our award winning apprenticeship programme, which is 
providing us with a new generation of highly skilled employees. I’m proud 
to say that DFS continues to receive external recognition for our 
employment practices, retaining our position in the Sunday Times top 
25 Big Companies to work for. 

I’d like to take this opportunity to thank all our colleagues across the 
Group for their efforts over the last year.

Environmental, social and governance (ESG)
As part of the Group’s longer-term strategic objectives, I am passionate 
about ensuring our businesses act responsibly, and that the Group 
conducts its business ethically and in a way that has a positive impact on 
society and the environment. We are renewing our approach in this area 
and Sally Hopson will be taking the lead on developing our ESG strategy. 
Alison Hutchinson will act as Board sponsor.

I’m proud to say that we have continued to support some great 
charities. Our sofa recycling partnership with the British Heart 
Foundation which offers our customers a free service to have their 
unwanted sofas collected and resold by the charity has generated over 
£3m this year (and over £21m since our partnership commenced) and 
we have also raised £750K for Children in Need through various 
support office activities and our “Give me Five” customer initiative 
which allows customers to pay £5 to the charity to enter a monthly 
draw to receive their sofa order for free. We have also launched a 
matched charitable donation funding scheme with our colleagues 
which is proving popular.

This year we have achieved a ‘two tree’ status from the World Wildlife 
Fund who assess businesses on their timber product sourcing 
policies and performance scoring them from zero to three. This is an 
improvement, reflecting our introduction of a formal timber sourcing 

1.  Refer pages 130-131 for APM definitions.

Strategic report

Corporate governance

Financial statements

11

policy and a comprehensive system to calculate the percentage of 
timber in our products that originates from certified sustainable 
sources. We continue to work with our suppliers to ensure they adopt 
the certification required to demonstrate their commitment to 
sustainable practices. We are making advances in other areas too, for 
instance through providing customers with the opportunity to select 
‘eco’ delivery slots so that our route planning software optimises the 
routing of our vehicles to minimise emissions. We have an ambition to 
lead new sector innovation on environmental matters and I look 
forward to sharing our plans with you in the coming financial year.

Impact of the UK’s exit process from the EU
We continue our work to assess and mitigate the potential impact 
from the UK leaving the EU. It is impossible for us to be specific as to 
the impact of this process given at the time of writing there remains a 
significant level of uncertainty regarding both the timing and the 
terms of any exit.

We see six areas which may have an adverse impact on the Group. 

1) Consumer demand – the continuing significant uncertainty has 
impacted consumer confidence. Some customers may defer or reduce 
their spend on new furniture until there is clarity on how the economy 
may change and how this will impact their personal financial situation. We 
believe that the underlying growth in our market over 2017 to 2019 has 
likely been between -1% to -2% per year, whereas a long-term average 
growth rate for the market is typically over 2%. A 1% change in our sales 
growth assumption would increase or reduce revenues by c.£10m, and 
consequently could have an impact on profits and cash generation of 
c.£4m. We will continue to monitor the levels of consumer confidence to 
ensure that we respond appropriately and expediently.

2) Border delays – while we have significant internal manufacturing 
activities and strong relationships with British manufacturers, around 
60% of finished good products that we sell are imported from mainland 
Europe or China. Although furniture goods will not ‘spoil’ as a result of 
delays, we would see a deferral in revenue in our made-to-order model. 
Across the year we on average import goods representing c.£10m of 
revenues each week, thus an increase in lead times could have a direct 
impact on profit and cash generation in the first financial year that delays 
occur. We believe it is unlikely that there will be universal delays across all 
our points of entry, and likewise imports from the Far East are less likely 
to be impacted. We have analysed the import routes for all our finished 
goods to ensure that we balance the points of entry and the forms of 
transportation (containers or roll-on-roll-off), and we intend to remain 
vigilant should the need to switch transportation routes arise. We have 
ensured our suppliers each have in place the necessary permissions for 
accelerated customs clearances and we have also encouraged the use 
of container routes where customs clearance can take place while ‘on 
the water’. Our analysis shows that over 85% of our imports by volume 
are already taking place using containerised freight forwarders holding 
Authorised Economic Operator status. We also import raw materials 
(principally timber and fabric) to manufacture finished goods and we 
have confirmed that our partner suppliers have increased their UK 
stockholdings.

3) Increased regulatory burden and other friction – we operate our 
mainland EU activities using UK entities, and complying with European 
standards, including on passporting arrangements in financial services 
and data protection. We are reviewing any impacts on our ability to 
trade using this approach, however, to date we have not identified any 
material issues in our existing approach that we will need to overcome.

4) Tariffs – we do not currently expect to see a material tariff impact, as 
our finished goods currently largely attract a 0% tariff under WTO 
terms and our business has experience of operating within the tariff 
regime for Far East imports. The UK Government has also indicated 
that they will defer the payment of duty due on all imports from the 
point of entry to being accounted for as part of companies’ VAT 
returns, which we believe will give the Group a cash benefit of over 

£3m, which will help mitigate the working capital impact of any border 
delays. Notwithstanding this there may be additional administrative 
and other cost burdens associated with the chain of custody 
requirements to avoid tariffs being imposed on raw materials imports, 
although we do not anticipate these being costly to implement.

5) Exchange rates – the exit process may prompt further movements 
in the USD/GBP exchange rate, which would impact the cost of our Far 
East imports. We hedge our US dollar requirements maintaining cover 
equivalent to 18 months of spend to give us increased time to respond 
to any such adverse trends. In the absence of any hedging, each one 
cent movement in the US dollar exchange rate has approximately a £1m 
impact on PBT, prior to any mitigating actions. We anticipate our 
competitors would pass on any cost increases as a result of foreign 
exchange movements to the end consumer.

6) Our people – we employ a number of EU nationals in our UK 
operations, principally in manufacturing and distribution roles, and we are 
aware that many other companies involved in these activities are 
significantly dependent on EU employees. We also employ UK nationals in 
our EU operations in Ireland, Spain and also supporting the Netherlands. 
At the time of writing, the government’s position remains unclear as to 
whether those EU citizens without pre-settled or settled status will be 
allowed to work in the UK after 31 October. We see the potential for wage 
inflation as companies compete to attract workers with appropriate skills 
and experience. To help mitigate this risk we continue to work hard on our 
employee engagement to seek to ensure we continue to benefit from 
employee loyalty, and relatively low turnover.

In summary, we believe the two principal immediate risks in the near 
term are consumer confidence and border delays. While we have 
sought to mitigate these, their ultimate impacts are uncertain and 
have the potential to affect our overall financial performance in the 
year. We will continue our preparations to minimise the disruption as 
part of our regular risk mitigation process, until the UK and EU’s path 
forward is clear.

Outlook
Our trading performance for the last financial year was good overall, as we 
continue to execute our new strategy to lead sofa retailing in the digital 
age. Like-for-like growth across all brands and all channels, especially 
online and in Sofology, has enabled us to grow our market share and as we 
celebrate DFS’s 50th anniversary, we believe that our Group is well 
positioned for the long term.

Recent trading conditions have reflected the increasingly uncertain 
political and economic backdrop and we have seen reduced levels of 
footfall across all our brands, which we attribute to lower levels of 
consumer confidence and housing transactions, the two key drivers of 
the upholstery market. Although we have had some success in driving 
conversion to mitigate this trend, we note that over the first twelve weeks 
of the financial year order intake levels have been subdued.

Our financial performance in the remainder of the first half, and the whole 
financial year ahead, will inevitably be dependent on broader political and 
economic developments and at this stage it is difficult to predict what will 
happen specifically within the upholstery market. However, we remain 
focused on those variables that we can control and on executing our 
strategy, which we believe puts us in a strong position in the market over 
the long-term.

Tim Stacey
Chief Executive Officer
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

Q 

DFS has grown into the clear market leader over its  
50 year history, how will the Group maintain its 
competitive edge?

A

DFS has done so well over its 50 years largely due to its innovative 
and entrepreneurial approach. We were the first sofa retailer to offer 
an interest free credit proposition, to operate out of town, to open 
on Sundays, to advertise on national television, to offer a ten year 
guarantee and we’ve kept innovating. For example more recently we 
were the first to enable customers to view sofas in their homes on 
iOS through the use of augmented reality. The business is vertically 
integrated which allows for effective quality control and service 
throughout the customer journey by ensuring we design, 
manufacture, deliver and install to high standards using our own 
network and we’ve been rewarded for this by being the first sofa 
company to receive the British Standard Kitemark for quality. Of 
course, with the continual growth comes scale benefits which allow 
us to operate more efficiently and generate strong cash flows for 
further investment, acquisitions or returning to our shareholders. 
Indeed, we’ve been able to fund three acquisitions in the recent 
history of the Group in the form of Dwell, Sofa Workshop and 
Sofology as well as expand organically into parts of Europe. 

To maintain our competitive edge we need to focus on executing our 
new strategy. We need to operate as a Group more efficiently and 
are starting to do so through further leveraging our existing retail 
estate across our brands, trialling shared warehousing and 
distribution and better utilising our manufacturing facilities which 
we’re now doing by making some of Sofology’s sofas. We must not 
however merge in anyway the creative elements of each brand and it 
is therefore imperative that we allow each brand to operate 
independently. As the most profitable brand in the Group we need to 
focus on driving the DFS brand’s performance by continually 
adapting to the changing competitor and technological landscape to 
ensure we remain innovative and meet our customers needs, there 
are opportunities to be smarter with customer data too. And finally 
we need to drive profitable growth from Sofology, Sofa Workshop, 
Dwell and our International business, all of which have grown their 
sales this year which is pleasing but there is a lot more to do. 

12

Chief Executive’s

Q&A

To maintain our competitive 
edge we need to focus on 
executing our new strategy

Q 

How have you settled into your new role?

A

I had a smooth transition into the new role, as I was CEO designate 
for four months and benefited from a comprehensive handover 
from Ian Filby, our previous CEO, following his decision to retire. 
Since officially taking up the mantle it’s been non-stop and I’ve 
enjoyed every minute of it. I am pleased to say I am also supported by 
a really energetic, enthusiastic and collaborative senior leadership 
team. We’ve collectively communicated the strategy to all of our 
colleagues and I really think we’ve got everyone engaged, working 
through the same values and focused on the same goals. And we’re 
starting to see the benefits of this, not only in our financial 
performance, but from the energy and buzz around the business, 
more so than ever before.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

13

Q 

What are you looking forward to in the next 
12 months?

A

I am certainly looking forward to perhaps getting some 
certainty and stability from a political and economic 
viewpoint! The ongoing levels of uncertainty are clearly not 
helpful to consumer confidence and hence stable market 
conditions. Outside of the market context I am excited about 
the innovation workstream I’ve been chairing and the new 
product and customer service initiatives we will land in FY20. 
I’m also very focussed on landing our ESG strategy along with 
Sally Hopson who is leading the thinking for the Group.

Since officially taking  
up the mantle it’s been  
non-stop and I’ve enjoyed 
every minute of it. 

Q 

Can you tell me a bit about yourself and what you 
enjoy doing outside of work?

A

In addition to spending quality time with my wife and two 
teenagers, I’m also a Nottingham Forest supporter and 
season ticket holder, which means I often spend most 
Saturdays from August to May in various states of emotion 
although I am very hopeful for this season (again!). I am also 
Chairman of our local football club and a very keen but 
average golfer.

50

years

2019
DFS launches its new strategy

2018
Tim Stacey succeeds Ian Filby as DFS Group CEO.

DFS becomes the first and only upholstered furniture retailer to be awarded the 
BSI KitemarkTM

DFS features in the Top 25 Best Big Companies to work for in The Sunday Times.

2017
DFS acquires Sofology, the third largest retailer of sofas in the UK and the fourth 
addition to the DFS Group portfolio.

DFS launches brand partnership with Joules – designing, making and retailing 
upholstery products exclusively for the Joules brand.

DFS integrates ‘Swoosh’, furniture visualisation technology, across all DFS stores.

Ian Filby appointed CEO

2015
DFS is listed on the London Stock Exchange

DFS acquires Spanish operation and opened its first official store in San Javier, Spain

2014
DFS opens its 100th store in the UK

DFS enters Continental Europe, opening its first store in The Netherlands

DFS launches its Modern Apprenticeship Programme offering young people 
training and employment opportunities in retail and manufacturing

2013
DFS acquires Sofa Workshop, premium retailer of British-made upholstery 
and Dwell, modern furniture and home accessories retailer

DFS teams up with BBC Children in Need and launches the ‘Give Me Five’ 
fundraising initiative offering customers a chance to win their whole order for 
free by entering a monthly prize draw

2012
DFS enters the Republic of Ireland, opening two stores in Dublin and Cork

Exclusive brand partnerships are launched with Country Living, House 
Beautiful, French Connection and G-Plan

DFS launches a partnership with British Heart Foundation offering 
customers a free, convenient and responsible way to recycle their old sofa 
while raising money for the charity

2010
DFS is acquired by Advent International, a well-established global private equity firm

Ian Filby appointed CEO

2004
DFS is acquired and taken private by a company owned and 
controlled by Lord Kirkham and his family

1993 – 2004
DFS adds 46 stores to its portfolio, growing TV region by TV region, and 
continues to expand and diversify its sources of supply of upholstered 
furniture, becoming the largest retailer in the UK upholstery market

1993
DFS Furniture Company plc is floated on the London Stock Exchange with 
a market capitalisation of c. £270 million, trading from 21 stores

1969 – 1983
The DFS business is founded by Graham Kirkham with a single store  
near Doncaster, UK, trading as Northern Upholstery

Northern Upholstery acquires additional manufacturing facilities around Doncaster.

Northern Upholstery acquires the assets of DFS Furniture Limited and DFS continues 
to expand its store footprint and acquire additional manufacturing facilities 

DFS Furniture plc
Annual Report & Accounts 2019

14DFS Furniture plcAnnual Report & Accounts 2019Market overviewWe are the leading sofa retailer in the digital ageMarket opportunityLarge potential customer baseThe DFS Group has a specialist focus on the retail upholstered furniture segment.  The UK upholstery furniture market was estimated by GlobalData to be valued at £3.2 billion in 2018. We also offer a selected range of beds, dining and other furniture and home accessories giving access to other segments in the UK furniture market.Clear leader in the segmentThe DFS Group, through its DFS, Sofology, Dwell and Sofa Workshop brands, is the clear leader in the upholstery furniture market with 34.3% share by value (as estimated by GlobalData in August 2019). We see three broad categories of companies actively competing in the upholstery furniture retail market: Specialist Chains such as DFS, Sofology, ScS, Harveys, Oak Furnitureland and Furniture Village; Independents that are typically single store operations; and General Merchandisers such as Ikea, John Lewis, Next, Argos, Debenhams and all other retailers including DIY chains and supermarkets.Group market share 34%Steady growth trends over  long-term periodsBetween 1995 and 2018, the UK upholstered furniture segment of the furniture market has grown by 2.1% per annum on a compound annual growth basis, driven by a c.seven year replacement cycle and underpinned by demographic trends.We believe over shorter timeframes the segment is principally driven by three key factors: consumer confidence, housing market activity and consumer credit availability.In addition to these market drivers we  do see from time to time some material volatility in market demand levels caused  by particularly hot or cold weather and significant public events.£3.2bnUpholstery market valueUpholstery purchasers29%would not consider  purchasing from DFS71%would consider  purchasing from DFSA proportion of customers have always claimed they are ‘closed’ to the DFS brand i.e. they would not consider a purchase from a DFS retail store. Dwell, Sofology and Sofa Workshop allow us to target these groups of customers.Through DFS we seek to offer a sofa for everyone, which means for the majority of consumers DFS is considered versus external competitors and also Sofology, Sofa Workshop and Dwell.The upholstery furniture market is large and still fragmented despite ongoing market share gain and consolidation  by leading players.UK upholstery furniture market£3.2bnStrategic report

Corporate governance

Financial statements

15

The market has softened in 2019, 
influenced by weaker consumer 
confidence and fewer housing 
transactions

Key market drivers
Consumer confidence
Levels of consumer spending, particularly 
for big ticket items, are influenced by 
general consumer confidence. Levels of 
consumer confidence have been 
impacted by the outcome of the EU 
referendum and the status of negotiations 
on the withdrawal process and have 
continued to decline through 2019 to date. 
They do however remain well above the 
lows seen in 2008.

Housing market
Independent research conducted on our 
behalf suggests that c.20% of upholstery 
purchases are triggered by a house move. 
Housing market transaction volumes are 
well above levels seen between 2008 to 
2012 albeit have been trending lower over 
the last few years and are at levels 
significantly below the 2006 peak.

Consumer credit
Upholstered furniture typically has 
relatively high unit prices and thus the 
availability of consumer credit can 
facilitate purchases and upselling. 
Consumer credit availability has improved 
since 2010 lows, and although the rate of 
growth in 2018 and 2019 to date is lower 
than that seen in the preceding few years it 
continues to be significantly positive.

Consumer confidence1

Housing transactions p.a. (‘000s2)

Net unsecured lending growth3 (%)

Aug 2019 YTD

-12.6

Jul 2019 YTD 

-3.2%

Jul 2019 

2018

2017

2016 

2015

2014

2013

2008-12
2008-12

-9.5

-8.8

-3.3

3.1

-2.6

-18.6

-26.0
-26.0

2018 

2017 

2016 

2015 

2014 

2013 

2008-12 

1,189

1,224

1,230

1,226

1,223

1,067

893

2018 

2017 

2016 

2015 

2014 

2013 

2009-12 

6.0

8.5

10.0

10.1

7.7

5.9

3.6

-0.5

1.  GfK Consumer Confidence average of individual 

2.  HMRC – number of residential property 

scores for each year.

transactions completions with a value over 
£40,000 for the UK, seasonally adjusted.

3.  Bank of England – 12 month average growth rate 
of total (excluding the Student Loans Company) 
sterling net unsecured lending to individuals (in %) 
seasonally adjusted.

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
 
 
 
 
16

Customer journey

What we do...

Customer  
researching online

85%

Retail
The combination of our well invested 
websites, national showroom networks and 
call centres which are staffed by well trained 
and highly motivated sales teams provide a 
market leading omni-channel experience to 
our customers.

Collectively across all our brands we have 
styles and price points that appeal to the 
majority of the market and we make our 
products more affordable through offering 
interest free credit.

Customers visiting showrooms to ‘sit test’

90%

Design and Inspire
Through our innovative in-house design 
teams and with our buying expertise we 
remain at the forefront of home furnishing 
trends with each of our brands offering a 
distinct curated range.

We inspire consumers to consider a 
purchase through memorable advertising, 
inspirational web content and more recently 
through the use of technology to visualise 
our sofas in their homes.

UK based design studios

2

DFS Furniture plc
Annual Report & Accounts 2019

Manufacture
We are one of the largest manufacturers of 
upholstered furniture in the UK. Our three 
finished goods and two sub-component 
factories each benefit from a highly skilled 
workforce who collectively produce around 
a quarter of all the furniture we sell.

UK factories

5

 
Strategic report

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Financial statements

17

Showrooms

235

Delivery vehicles and delivery colleagues

288 / 613

Deliver
Through our own network of customer 
delivery centres and our own delivery fleet 
we carefully deliver our products to 
customers’ homes and provide a 
comprehensive installation service.

Service
Aftercare is provided by highly skilled 
teams with the majority of after sales 
issues being addressed in customers’ 
homes by our own colleagues.

Service managers and technicians

280

DFS Furniture plc
Annual Report & Accounts 2019

18

Our business model

How we create value...

l

s
r
e
b
a
n
e
r
u
O

Customer ethos
‘Think customer’ is our first value, 
focusing on delivering great 
customer service

Unparalleled scale
We have a Group market share  
of 34%, three times that of the 
nearest competitor

Complementary brands
Our four complementary brands 
appeal to different customer 
segments

Well invested platform
We showcase our furniture in 
attractive, regularly maintained 
showrooms and through websites 
that leverage the latest 
technologies. Our own 
warehouses and delivery fleet  
use state of the art software to 
help us operate efficiently

Made to order products
The majority of the products we 
sell are made to order which 
enables us to operate with 
negative working capital

Vertically integrated 
model
We have end-to-end control of 
the customer journey from design 
all the way through to after sales 
servicing

Exceptional people
We have 50 years of expertise and 
recruit, train and retain what we 
believe are the highest calibre 
people in the industry

01 Design and inspire

Our design teams and experienced buyers  
curate attractive and distinct propositions  
across our unique brands that appeal to most 
tastes. Our marketing aims to reach our target 
markets across all broadcast and digital mediums  
inspiring consumers to consider a purchase

02 Retail

Our websites and showrooms nationwide 
combine to create an increasingly seamless 
customer experience allowing customers the 
opportunity to visualise, sit-on and feel the 
product while researching and then transacting 
in store, at home or on the move

03 Manufacture

We manufacture around a quarter of the 
Group’s sofa orders in our British factories 
enabling short lead times and control of quality

04 Deliver and install

Our delivery network operates from customer 
distribution centres spread across the UK and  
Ireland and benefit from custom built route  
mapping technology to reduce lead times and 
optimise efficiency

05 Service

Sometimes things go wrong and when they do 
we have our own teams of upholsters that are 
on hand to visit customers in their homes and 
address any after sales issues

o
d
e
w
t
a
h
W

Clear strategy
Leading sofa retailing in the digital age 
through three inter-related strategic pillars:
1. Drive DFS Core
2. Build the Platforms
3. Unlock New Growth

Culture and values
Group values and culture embedded 
throughout the business to deliver 
the highest standards of customer 
service

See pages 20-27 for more

See page 7 for more

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
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19

How we deliver value...

l

s
r
e
d
o
h
e
k
a
t
s
r
o
f
e
u
a
V

l

Sustain sector leading 
operating margins
Scale benefits exist across the value 
chain from sourcing and shipping  
rates to maximising delivery and  
service fleet utilisation

s
e
m
o
c
t
u
O

Grow our market share
We have a history of growing our 
market share over the long-term in all 
economic climates. Our unique brands 
enable us to target the majority of the 
market and we have a clear opportunity 
to grow further

Maintain strong cash 
generation
We have consistently delivered free 
cash flow generation enabling us to 
both invest for growth and return  
funds to our shareholders

Continue to invest in business
We reward our staff fairly, maintain 
and enhance our existing assets 
and selectively invest in growth 
opportunities to optimise the returns 
for our shareholders

Robust governance
Robust corporate governance 
framework, practices and policies to 
manage and deliver long-term success 
for the Company

See pages 46-87 for more

Customers

84.2%

post purchase NPS

Employees

36%

employees > five years’ service

Suppliers

40%customer orders from 

British factories1

Shareholders

£114m

cash returned since flotation

Community

£24mraised for charitable causes through 

partnerships with the British Heart 
Foundation and Children in Need customer 
donations and fundraising initiatives

1. 

Includes third party manufacturing and 
internal manufacturing.

DFS Furniture plc
Annual Report & Accounts 2019

 
 
20

Our strategy for growth

Our aim is to lead sofa 
retailing in the digital age. 
We intend to strengthen 
our market position, lead 
from the front and 
embrace the challenges 
and opportunities of the 
digital age. Our strategy 
will transform the Group  
in the medium-term  
by focusing on three  
inter-related pillars.

Our strategy is centred on three inter-related pillars 
across which we see £40m of incremental profit 
opportunity in the medium term spread broadly 
equally across the pillars.

The strategy reflects the Group’s expertise, scale, 
retail assets and supporting infrastructure and the 
ability to utilise these enablers to both improve our 
operating efficiency and unlock the growth potential 
across the brand portfolio.

DFS Furniture plc
Annual Report & Accounts 2019

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01

Drive DFS core
A renewed focus on driving 
 the core DFS business  
across all channels

01  Omni-channel 

Develop seamless customer  
journey across channels

Focus for 2019/20:
•  Technology enhancements to increase the 
flexibility for customers to start and end 
their browsing and ordering process through 
different channels

•  Continual improvement of e-commerce and 

m-commerce platforms to entice 
customers to purchase and ease ordering 
process

02  Product innovation 

Enhance our unique and differentiated 
product offer

Focus for 2019/20:
•  Launch of new innovate products that focus 

on the needs of today’s market

•  Collaborate with our brand partners and 

roll-out new eye-catching models

03  Customer proposition  
and service innovation 
New services to engage customers

Focus for 2019/20:
•  Test and learn how we may strengthen our 
customer proposition with new service 
approaches

 
 
 
 
 
 
Strategic report

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21

02

Build the platform
Build platforms to enable 
profitable Group growth

03

Unlock new growth
Unlock and deliver new 
profitable growth

01  Cost efficiency and property cost 

01  Sofology 

reduction  
Reduce our relative cost base

Focus for 2019/20:
•  Leverage existing retail space by introducing 

additional Group brands into the same 
location where appropriate

•  Renegotiate rent levels at showrooms 

approaching end of lease 

•  Harmonise systems across the Group to 
reduce complexity and improve efficiency

02  Supply chain 

Leading two person sofa delivery 
and installation

Focus for 2019/20:
•  Leverage existing supply chain assets in 

Belfast to service all brands – test, learn and 
then review other opportunities

•  Continue roll-out of new stock management 

system across customer distribution 
centres (and retail estate)

03  Marketing investment 

Data and insight driven efficiency  
and effectiveness

Focus for 2019/20:
• 

Improve customer targeting across the 
Group through utilising customer 
segmentation analysis and likely brand and 
product fit

Develop to a nationwide business

Focus for 2019/20:
•  Focus for FY19/20: 
•  Roll-out of at least three new showrooms to 

access demand for the brand

•  Enhance website to improve conversion

02  Dwell and Sofa Workshop 
Drive contribution via online and  
the ‘right’ number of showrooms

Focus for 2019/20:
•  Build brand awareness and leverage recent 

web re-platforming

•  Optimise showroom locations 

03  International – DFS Netherlands 
To break even and beyond on current 
model and to develop options for  
medium-term growth

Focus for 2019/20:
•  Continue to build brand awareness through 

more effective marketing

•  Enhance product proposition by developing 

ranges to meet local preferences

•  Continue to develop our sales teams and 

reputation

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DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
DFS Furniture plcAnnual Report & Accounts 201922Strategy in actionDevelop  a seamless customer journey across channelsWith 90% of customers visiting a showroom prior to making a purchase, 85% of consumers starting their sofa buying journey online and comfort being the major factor in determining whether to purchase a sofa, having both a strong showroom and web presence is essential.The DFS brand has these assets and we have been working hard on a number of initiatives to make the customer buying experience, whichever channels our customers use, as straightforward and efficient as possible.• To make the process easier for a customer to find specific products online we’ve updated the search engine solution used by our website• To help customers understand where they can go to see and touch the products of interest, we have developed a product locator tool that pinpoints the nearest showrooms displaying the items• To make the buying experience faster for the customer our sales colleagues can now utilise data in a customer’s online account and take the customer directly to the products they’ve been browsing and present these along with specific other ranges that are likely to match their tastesDrive DFS core Omni-channelPercentage of consumers starting their sofa buying journey online85%Percentage of customers that visit a store90%01 DFS Furniture plcAnnual Report & Accounts 2019Strategic reportFinancial statementsCorporate governance23% of online transactions completed on a mobile device60%With a high percentage of customers starting their sofa buying journey online, mobile has increasingly become the first form of engagement with DFS.We are innovating to both drive m-commerce and engage with consumers.The use of mobiles as a means to browse and buy is becoming more popular in many sectors. To ensure we provide an optimal mobile experience we have been optimising our mobile site thorough FY19, last year we launched a customer service ‘chat bot’ and also established a mobile engagement team, all of which help to ensure our ForeSee mobile website customer satisfaction score of 79% remains well above the ForeSee web index of 69% and is now in the top quartile. Mobile traffic was up 8% year on year now representing 64% of all website traffic, and mobile web order intake was up 9% year on year and now represents around 60% of our online sales.We continually seek to identify opportunities to drive up our online average order value and since FY16 we have managed to increase this measure by over 10%.ForeSee mobile website  customer satisfaction score79%ForeSee  web index69%We have focussed on optimising the use of 
buildings and resources across the Group and we 
will be utilising one customer distribution centre 
previously used solely by the DFS brand, across all 
four brands when the Sofa Workshop, Sofology 
and Dwell showrooms open in Belfast later this 
year. We are also already sharing space in our 
Bristol CDC operation across numerous brands. 
We will test and learn through these initiatives and 
seek to understand other opportunities to better 
utilise the Group’s supply chain assets.

We’ve developed our custom-built delivery route 
planning software to also be used by our service 
teams in DFS. This has been very effective and is 
one of the reasons our outstanding service calls 
have almost halved in FY19.

We’ve also recently introduced a new stock 
management system in two of our customer 
delivery centres in Scotland and parts of our retail 
estate, and have plans to roll this out across the 
business over the next two years. This will enable 
better control and visibility of customer orders and 
stock management and provide productivity 
benefits to the business.

24

Strategy in action

02 

Build the platform 
Supply chain

Leading  
two person  
sofa delivery  
and installation

We see it as essential to deliver good service to  
our customers at every touch point and we’ve been 
making improvements across numerous areas of  
our delivery network to improve our service levels  
and improve the efficiency of our operations.

We’ve recently enhanced our systems to enable 
our customers to book their delivery slot on-line 
in their own time which brings the benefit of 
convenience for the customer, reduced costs for 
the business and a lower impact on the 
environment through the use of ‘eco’ delivery 
slots. ‘Eco’ slots allow customers who are flexible 
on time to have their delivery scheduled to 
minimise the mileage our delivery vans cover. A 
seven day a week trial operation in Glasgow is 
another example of the Group seeking to 
continually improve the experience we offer to 
our customers by making the process of receiving 
their order as easy and convenient as possible.

Upholstery orders delivered  
across the Group

716,000

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

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25

We are enhancing our 
systems to improve 
customer experience, 
drive environmental 
improvement and 
improving our cost 
efficiency.

DFS Furniture plc
Annual Report & Accounts 2019

Sofology pro-forma like-for-like gross 
sales growth1

10.7%

26

Strategy in action

03 

Unlock new growth 
Sofology

Developing 
a nationwide 
business

We are really pleased with the  
performance of Sofology since we  
acquired the business in December  
2017. Like-for-like revenues grew  
by 9% in the post acquisition period  
and by nearly 11% in FY19.

We opened one new store in Plymouth in the 
financial year which is trading well and provides us 
with confidence going into FY20 when we plan to 
open at least three new stores, with plenty of 
additional white space available across the UK and 
Ireland to grow the brand in the future.

We have continued to invest in marketing to 
grow awareness of the brand, with a particular 
focus on differentiating the product offering 
through emphasising product design and quality. 
The first campaign which was run shortly after 
acquisition increased spontaneous brand 
awareness from 8% to 18% and the second 
campaign saw brand preference and 
consideration double.

1.  Pro-forma period is 52 weeks to 30 June 2019. Refer to pages 130-131 for details of 

alternative performance measures.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

27

Sofology’s new CEO Sally Hopson has not only been 
driving the top line but refining many business 
processes as well. Focus has been on customer 
service levels, specifically the post-sale experience 
and it is pleasing that NPS has increased significantly 
year on year as a result. Sales colleague turnover, 
which is critical for a specialist retailer has also 
reduced significantly meaning we have more 
experienced colleagues serving our customers. 
Operating efficiency has also improved in a number 
of areas with the cost of delivery reducing almost 
25%, in part is driven by knowledge transfer across 
the Group as a result of secondment programs we 
have underway. All of these improvements are 
starting to feed through to the brand’s financial 
performance along with synergy benefits: brand 
contribution has increased from 21.6% in FY182 to 
23.2% in FY19.

2.  FY18 post acquisition brand contributions (December 2017 – July 2018); FY19 pro-forma 

figure for 52 weeks ended 30 June 2019.

DFS Furniture plc
Annual Report & Accounts 2019

28DFS Furniture plcAnnual Report & Accounts 2019Risks and uncertaintiesStrategic risksImpacting our business plans and development1 Economy and market2 Customer proposition3  Regulatory  environment4 Brexit 5 Acquisition integrationOperational risksImpacting our ability to execute and deliver our plans6 People 7 Cyber8 Supply Chain9  Property and store networkFinancial risksImpacting our capacity to fund our activities10 Financial risk and liquidity11 Consumer finance HighLowImpactHighLowLikelihood1234567101198Risk heat mapIn analysing the key risks for our business, we consider regulatory and other external publications and peer group comparisons to ensure that the Group’s risk register is comprehensive and places appropriate emphasis on those risks that may pose a more significant threat. The heat map below illustrates the distribution of identified risks according to their relative likelihood of occurrence and potential severity of their impact after taking  into account mitigating activities:IdentifyThe Board has overall responsibility for the management of risk and the identification of principal risks that may affect the Group’s strategic objectives. The Group has an established risk register which is coordinated and analysed by the Group’s Risk and Internal Audit function to facilitate bi-annual reviews of key risks by the Directors, including identification of new risks arising and also horizon risks to be monitored.Each identified risk is allocated to a member of the Senior Leadership Team. The Directors maintain overall responsibility for risk management throughout the Group and oversee the implementation by the Senior Leadership Team and operational management of processes to manage these risks. The Audit Committee, delegated by the Board, is responsible for the review of the effectiveness of the internal control framework. The Audit Committee reviews the Group’s internal risk register on a regular basis. The Audit Committee and Board also review presentations on topics in relation to key risk areas such as GDPR, cyber security and significant change initiatives.The Group seeks to continuously develop its risk management processes and during FY19 the consideration of emerging risks has been a specific additional focus area. The ongoing process of management and mitigation of risk by the Senior Leadership Team is focused through the context of a Group risk appetite agreed by the Board, with a rolling plan for the Board to periodically review all principal risks with the Senior Leadership Team using this approach. The Risk team will also adopt a partnering approach to support the maintenance of business area risk registers and to further embed risk management into the day-to-day practice of all senior and middle management colleagues. EvaluateThe Directors confirm that they have made a robust assessment of the principal risks and uncertainties facing the Group, including those that would threaten its business model, future performance, solvency or liquidity.MitigateThese risks are discussed opposite, together with the Group’s related mitigating activities. Other risks which are currently either not known to the Group or are not considered material could also impact the Group’s reported performance or assets.Additional controls that could be implemented to reduce or manage particular risks better will be considered by the Directors in line with the Group’s risk appetite and decisions on whether the additional controls are implemented will  be documented and reviewed in subsequent  risk reviews.See pages 57 to 59 for more on how risk is managed.How we manage risk...The Group faces a number of risks and uncertainties in both the development and day-to-day operations of its business.Strategic report

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Financial statements

Link to strategic pillar

1

Drive the DFS core

2

Build the platforms

3

Unlock new growth

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Strategic risks

Risk

Economy and consumer market conditions
The retail market for upholstered furniture 
in the UK is highly competitive. The Group’s 
success is therefore dependent on its ability to 
compete effectively, particularly during peak 
trading periods.

The Group’s products represent a significant 
discretionary spend for customers and demand 
is heavily influenced by factors affecting the 
economies in which the Group operates 
including (but not limited to) consumer 
confidence, income levels, interest rates, the 
availability of credit and the level of housing 
market activity.

Customer proposition and industry 
competition
Maintaining the reputation of, and value 
associated with, the Group’s brands and 
product offering is central to the success of the 
business. Increased customer concerns, falls in 
actual product quality or poor customer service 
could have a negative effect on the reputation 
of our brands, leading to loss of revenue.

Failure to adapt to growing public social and 
environmental concerns could discourage 
customers or demotivate colleagues.

A failure to predict changes in customer tastes 
or the impact of changes in the competitor 
environment (particularly with the growth 
of new online entrants and international 
competitors) could reduce the Group’s 
revenues and market share.

The Group continues to make substantial investments in marketing to 
maintain its leading brand status. Marketing strategy is supported through 
econometric and customer insight analysis. The Chief Commercial and 
Marketing Officer is a member of the Senior Leadership Team.

Detailed sales information by product and showroom is reviewed 
daily, enabling changes to product selection, incentive structures and 
advertising strategy to be made on a dynamic basis to optimise sales. 
Critical KPIs are monitored on a weekly basis and appropriate actions 
taken. The Board receives weekly updates on Group trading and the 
overall competitive environment and discusses the trading performance 
both through regular Board meetings, but also ad-hoc sessions with the 
Senior Leadership Team as required.

The Group primarily adopts a made-to-order model whereby goods are 
only manufactured when orders are placed by its customers, reducing 
stock risks.

The Group’s interest-free credit offer allows customers to spread 
the cost into affordable monthly payments. The cost to the Group of 
interest-free credit can be controlled in part by the term and availability of 
credit offered to customers.

Many of the Group’s operating costs are variable or discretionary, allowing 
some cost base management in periods of lower income.

Products and services are continually reviewed to ensure they suit 
customers’ needs, are competitively priced, offer good value, meet the 
right quality standards and are supported by excellent customer service, 
in order to enhance the Group’s market-leading position.

p

Our in-house design teams enable reaction to emerging trends and new 
entrants to the market. External design partners are also incentivised to 
generate new product concepts on a regular basis. 

The Group regularly hold innovation working sessions focused on both 
product and service areas, with relevant Board members joining the 
Senior Leadership in participating in these.

Through our internal manufacturing knowledge and close supplier 
relationships, we are able to identify and address any quality issues 
that emerge. We also have good data and insight building on our NPS 
framework that allows product level analysis of potential issues. Our 
made-to-order model allows identified improvements to be rapidly 
effected. 

The Group is investing significantly in developing its online presence and 
continues to make good progress in growing online sales, as part of our 
omni-channel strategy. We track our relative progress in online growth 
through external benchmarks. Evidence however suggests that c. 90% of 
customers want to view a physical product before making a purchase, and 
we are seeing previously “online-only” competitors opening showrooms 
to seek to drive sales.

The Group is continuing to develop its environmental and social agenda, 
having already raised its operating approach in Timber Sourcing and 
Modern Slavery and Anti-Bribery compliance during recent years and has 
plans to develop our approach further in the near term.

The Group’s focus on customer care quality and service is underpinned 
by our established use of Net Promoter Score (“NPS”) at all touch points 
of the consumer journey. Colleagues across the business are directly 
incentivised on NPS scores to reinforce customer-focused behaviours.

DFS Furniture plc
Annual Report & Accounts 2019

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Comprehensive training and monitoring programmes (including individual 
NPS, external audits and mystery shoppers) are in place to ensure that 
employees are appropriately skilled to deliver high levels of customer 
service and maintain regulatory compliance.

A Senior Leadership Team Governance, Risk and Compliance Committee 
is in place supported by a number of sub-committees, one of which 
is focused exclusively on conduct risks and regulatory areas. The 
Committee monitors management information and reviews processes 
and procedures to ensure our customers are treated fairly. This includes 
rigorous oversight and escalation processes to maintain the status of 
limited permission to offer consumer finance granted by the FCA. The 
Committee also reviews the regulatory landscape and forthcoming 
changes to ensure timely, structured and sustainable planning and 
implementation. The CFO and the Director of Risk and Internal Audit 
attend these Committee meetings and are responsible for ensuring 
that relevant matters are also escalated to the Audit Committee for 
consideration. 

Following a comprehensive project in FY18, supported by external 
advisors, to implement the requirements of the General Data Protection 
Regulations, the Group continues to maintain its compliance with data 
protection requirements. This is supported by ongoing review and 
monitoring; a review of the Group’s information security by external 
cyber-security professionals as part of this year’s internal audit plan is 
close to completion.

The Group is assessing the findings reported by the FCA following the 
recent thematic review completed on the general insurance distribution 
chain, and is reviewing its own products in connection with the main 
themes reported. 

The Group has established a working group to focus on the analysis 
of expected legislative and practical changes to the Group’s operating 
environment as a consequence of Brexit, and has taken advice on 
approach and key risk areas from external advisors. The conclusions of 
this work have been reviewed with the Board.

The working group identified a number of specific relevant areas of 
focus for the Group, which are fully outlined on page 11, with the two key 
concerns being:

p

impact on the consumer market/economy

• 
•  delays/congestion at borders due to additional checks

The working group determined that border delays would likely have a 
greater impact at roll-on-roll-off ports (Dover/Calais) than at freight 
ports where clearance is often completed whilst at sea. All third party 
suppliers have been tasked with obtaining all necessary regulatory 
permits to support rapid customs clearance procedures, and status is 
being monitored.

Longer term we are also concerned at the risks posed by potential 
adverse movements in exchange rates, however we would expect 
industry pricing to respond to any different cost environment. 

While progress has been made and assurance has been obtained the 
continued uncertainty requires the Group to maintain its vigilance and 
planning.

30

Risks and uncertainties continued

Strategic risks continued

Risk

Strategic link Mitigation

1

2

3

1

2

3

Regulatory environment
The Group is subject to increasing levels 
of compliance requirements in many of its 
activities from regulatory and other authorities 
and is subject to regulatory risk with potential 
for significant financial impact or reputational 
damage.

Changes to the regulatory environment 
surrounding DFS product warranty insurance 
could impact the sales of these products. 
Changes in other legislation which may have 
significant retrospective or future economic 
effects could also impact operating results.

Brexit
The Group sources a substantial proportion 
of its raw materials and finished goods from 
outside of the UK, has retail operations in the 
Republic of Ireland, the Netherlands and Spain 
and employs many EU nationals across its 
operations, both in the UK (primarily within its 
manufacturing operations) and overseas.

In common with other UK-based businesses, 
the Group is therefore exposed to a number 
of potential risks as a consequence of the UK 
leaving the European Union. These may include 
a negative effect on consumer demand, delays 
or additional costs in transporting goods into 
or out of the UK, an increase in the cost of 
goods and materials due to adverse exchange 
rate movements or additional duties or tariffs, 
shortage of skilled employees and additional 
administrative costs.

DFS Furniture plc
Annual Report & Accounts 2019

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Risk

Strategic link Mitigation

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1

2

3

Integration of acquired businesses, and 
transformation to operating through Group 
platforms
The Group has made a number of acquisitions 
in recent years, most significantly Sofology. 
The investment in these businesses was based 
on an expectation around the synergistic and 
other benefits that would be generated, and the 
Group is executing a strategy to build platforms 
to support all Group brands. 

Failure to effectively execute this transformation 
strategy or to otherwise realise expected 
synergies could negatively impact the results  
of the Group.

The consideration for the acquisition of 
Sofology includes a deferred element that is 
calculated with reference to the profitability 
actually achieved by Sofology in the 12 months 
to 30 September 2018. Agreement for the 
amount of further consideration due has not 
yet been reached.

People
The success of the Group depends significantly 
on its ability to attract and retain a workforce 
that includes experienced sales delivery, 
product design and production personnel and 
to retain members of its senior management, 
many of whom have significant experience in 
the Group’s business and industry.

The physical nature of our products and 
handcrafted production processes involves 
a number of manual activities, increasing the 
complexity of health and safety compliance.

Experienced senior management, supported by appropriate external 
specialists, have been engaged in the design and delivery of the 
integration and transformation plans and regular updates are given to the 
Board.

Risk assessments are completed for all critical workstreams and have 
been challenged through Board and Audit Committee discussions. 

Sofology has traded well since acquisition, with no material disruption 
post acquisition.

The Group has accrued £5m as an estimate of additional consideration 
potentially payable, and in conjunction with professional advisers the 
Group is seeking to reach a conclusion on any further payment due.

The Group’s remuneration approach is structured to be at attractive 
levels and to incentivise employees towards results that are aligned with 
the objectives of the Group. In addition, senior management across the 
business may participate in equity in the Group or in longer term incentive 
plans operating over a three year cycle.

The Group seeks to promote a positive and inclusive culture. Working 
practices and policies are developed with the aim of improving the 
diversity of the Group’s people and making the Group an attractive 
employer for all.

A wide range of development and training opportunities are available 
for Group employees, including a wide-ranging apprenticeship scheme 
offering qualifications up to Masters level. This supports both individual 
progression and retention of a skilled workforce.

Succession planning is operated throughout the business to identify 
short and long term successors to key roles. A high performance training 
programme is in place for individuals identified for key roles.

The Group continues to make significant investment in training and 
awareness in health and safety requirements, and performance is 
reported upon regularly to the Board through KPIs and focused sessions. 
Dedicated internal teams are supported where needed by external 
advisers in specialist areas.

DFS Furniture plc
Annual Report & Accounts 2019

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Risks and uncertainties continued

Operational risks continued

Risk

Strategic link Mitigation

Cyber
The Group’s operations depend upon the 
continued availability and integrity of its IT 
systems, including the security of customer and 
other data held by the Group, and risk of attacks 
is ever increasing.

The Group’s IT infrastructure and websites are a 
key component of its omni-channel proposition 
and a failure to review and innovate in this 
competitive area could impact achievement of 
the Group’s strategic growth plans.

Effective operational systems supporting 
supply chain, customer delivery, call-handling 
and the processing of financial transactions are 
essential to the delivery of a good customer 
experience. We also rely on a number of 
key systems to support timely reporting on 
operational performance. Delays or errors could 
result in increased costs or lost revenue.

Supply chain
A large portion of the Group’s products, 
in particular finished upholstery goods, 
are supplied by a limited core group of 
manufacturers, with many produced in 
continental Europe and Asia. A number of the 
Group’s suppliers also work across multiple 
brands for the Group. The Group’s internal 
manufacturing operations also supply a 
significant proportion of goods sold and may 
not wholly be able to compensate for the failure 
of any of the Group’s key external suppliers to 
satisfy their delivery obligations.

Increases in finished goods and underlying 
commodity prices, including through foreign 
exchange rate changes, may negatively impact 
the Group’s trading margins. The Group pays 
for Far East sourced finished goods (which 
account for c. 30% of overall sales volumes) 
in US dollars. Since early 2019 there has been 
a marked fall in the US dollar rate, that would 
give rise to a significant increase in costs if not 
mitigated

Property and retail showroom network
The growth of the Group depends in part on 
its ability to open and operate new showrooms 
particularly in future for Sofology on a timely 
and cost-effective basis while continuing to 
increase sales at existing showrooms. 

Property leases represent a significant 
commitment of the Group’s resources. 
Unsuitable or underperforming sites may 
therefore negatively impact the Group’s results 
for a number of years. The continued growth 
of sales conducted outside the showroom 
network through online channels creates an 
emerging risk associated with the costs of a 
large property portfolio.

DFS Furniture plc
Annual Report & Accounts 2019

1

2

3

1

2

2

3

Full IT security back up and business continuity procedures, comprising 
both internal and third party resources, are in place and are regularly 
reviewed, tested and updated. A full review was conducted in FY19, 
including critical risk assessments in each business area, and identified 
improvements will be incorporated into the FY20 plan. Technical security 
measures against data loss through a systems breach are in place and 
regularly reviewed and updated, including through external audit, which is 
also reported to the Board. 

Third party penetration testing is carried out routinely to check the 
resilience of the Group’s systems to cyber-attack. A colleague cyber 
awareness programme is also in place.

The Group continues to make substantial investment in both website 
development and digital marketing to maintain its market-leading 
position. An established team of experienced staff in this field are 
supported with ongoing relationships with external partners.

The Group engages with independent third parties to actively monitor 
both customer satisfaction with its digital services and the emergence of 
new online competitors.

IT systems are regularly reviewed and upgraded to ensure they continue 
to support the needs of the Group, and the conclusions of reviews are 
discussed and challenged at the Board.

The Group maintains flexible supply arrangements to facilitate switching 
between suppliers where necessary and uses a variety of freight 
forwarders to avoid reliance on any one transport link.

Supplier performance is monitored against operational and quality 
targets and reviewed by senior management. All external upholstered 
furniture suppliers are frequently inspected by the Group to ensure 
working conditions and quality standards are maintained.

Fixed prices are negotiated for finished goods for each promotional cycle 
and the scale of the Group enables it to achieve significant cost savings 
with supplier partners. The Group’s in-house manufacturing capacity 
provides insight into production costs and the ability to create cost 
efficient designs.

The Group has established detailed plans to actively manage its cost 
base and supply chain to mitigate foreign currency exchange risks as far 
as possible. Foreign currency hedging is in place to provide 18 months 
of cover by value and provide stability of prices of overseas sourced raw 
materials and finished goods, giving time for mitigating action to be 
planned and effected.

The Group continuously reviews the location and format of its 
showrooms and their contribution to overall results. A detailed appraisal 
model is applied to assess the payback period and expected profitability 
of each potential new showroom, including its impact on existing 
showrooms and online sales in the area. Appraisals are subject to 
thorough review and approval by the Board before any investment is 
made.

While some customers choose to transact online, research indicates 
a significant proportion of these will have visited showrooms before 
committing to a purchase, thus the showroom network will continue to 
have a vital role even as sales move more online.

The Group’s property portfolio is reviewed regularly to ensure it remains 
appropriate and cost-effective for the needs of the business. The Group 
is actively pursuing lease renegotiation opportunities, particularly as 
leases approach expiry seeking to reduce rental costs. Good success on 
renegotiations has been seen to date. In entering or extending leases 
the Group takes account of not only cost, but also lease term and is 
commonly extending leases for only five years. The average lease life 
outstanding of the Group’s property portfolio is therefore consistently 
falling.

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Risk

Financial risk and liquidity
A downturn in the macroeconomic 
environment, or increased uncertainty from 
Brexit, may impact the Group’s ability to obtain 
financing.

Any “no-deal Brexit” type event may increase 
working capital needs for the Group with border 
delays slowing the realisation of revenues.

An increase in interest rates could increase 
the Group’s financing costs. The Group is also 
exposed to foreign currency exchange risk on 
certain purchases sourced from overseas.

Consumer finance
More than half of the Group’s sales are to 
customers who utilise its interest-free finance 
offerings, which are provided by external 
finance houses that, in return for a fee, manage 
customer repayments and bear the risk of 
customer default. Credit availability with respect 
to customer finance offerings typically tighten 
during periods of economic downturn, which 
may limit the Group’s ability to offer customer 
finance on commercially acceptable terms and/
or may increase the amount of the fee payable 
to the external providers of customer finance. 
An increase in LIBOR may also result in an 
increase in the fees payable by the Group.

Strategic link Mitigation

1

2

3

1

The Group aims to maintain good working relationships with all financial 
counterparties and engages proactively to ensure that counterparties 
fairly understand the financial performance and continue to support 
Group activities. The Group regularly reviews its financing arrangements 
to ensure it has adequate funds in place and financing costs are kept to 
a minimum. The Group operates a five year revolving credit facility that 
matures in August 2022 that has recently been increased to £250m. The 
facility enables more dynamic management of short term borrowing 
needs, reducing interest costs. The Group would expect to refinance this 
loan no less than 12 to 18 months before maturity.

Foreign exchange and interest rate risks are managed through the use 
of appropriate hedging arrangements in accordance with its Board-
approved treasury policy, with details reviewed by the Board on a regular 
basis. Further details on foreign exchange hedging are provided in the 
CFO’s review. No financial instruments are entered into for speculative 
purposes.

The Group has longstanding relationships with a number of finance 
houses, with long term contracts in place with four providers which give 
certainty of availability for the total requirement for customer finance. 

These contractual arrangements are structured to also allow the 
Group to tender a portion of its credit business annually to the current 
lender panel, whilst also delivering surety of supply, acceptance rates 
and fee levels and facilitating a redistribution of business in the event 
of withdrawal by one or more providers. Key metrics are continuously 
reviewed to ensure that each provider remains competitive.

The Group’s Section 75 liability and complaints levels are extremely low 
due to its financial strength and focus on customer service, which is 
desirable to our finance partners.

An increase in LIBOR that affects the cost of providing credit may be 
mitigated by revising the customer offer in line with maintaining market 
leader status. Further information can be found in note 23 to the financial 
statements.

Viability Reporting
In accordance with the revised UK Corporate Governance Code, the 
Directors have assessed the prospects of the Group over a period 
significantly longer than 12 months from the date of approval of the 
financial statements.

This assessment was based on the current position of the Group and 
the key risks and uncertainties as discussed on pages 28 to 33 of this 
Annual Report and considered a period of three years from 30 June 
2019. This period was selected by the Directors since it reflects the 
longest period over which the impact of key risks can be reasonably 
assessed within a big-ticket retail business, given the greater 
potential volatility of the trading environment arising from continuing 
political and economic uncertainties.

Those risks which could significantly affect the future viability of the 
Group were identified, including the risk of a fall in consumer 
confidence or other market decline, a decreased in gross margin, a 
change in the regulatory environment surrounding product warranty 
insurance and the additional challenges that may arise from the UK’s 
exit from the EU. The potential impacts of these risks on the financial 
performance and viability of the Group were assessed under a 
number of severe but plausible scenarios.

For each scenario, sensitivity and stress-testing analysis was 
performed to model the impact on the Group’s profitability and cash 
flows. These included the impact of reduced revenues and a 
decrease in gross margin both separately and collectively, and 
comparison to historic periods of significant economic downturn. 

The assessment considered how risks could affect the business now, 
and how they may develop in future. The analysis takes into account 
the significant level of variable and discretionary spend, including 
marketing costs, in the Group’s business model and the existence 
and effectiveness of other mitigating actions the Group could take, 
including the reduction of capital expenditure to maintenance-only 
levels and the restriction of dividend payments.

In addition to the longer term viability assessment, the Group has 
also considered the immediate risks arising from Brexit, as detailed in 
the Chief Executive’s report on page 11, by considering month by 
month cash flow impacts that may result from the key associated 
risks of border delays and a fall in consumer confidence.

In developing the viability assessment it has been assumed that the 
Group’s £250.0 million revolving credit facility will continue to be 
available at least until its maturity in 2 August 2022. As is customary 
when dealing with longer-term debt facilities, the Board would 
expect these to be renewed well in advance of their expiry.

Based upon this assessment, the Directors have confirmed that they 
have a reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the period to 
26 June 2022. 

DFS Furniture plc
Annual Report & Accounts 2019

34

Key performance indicators

Financial

Gross sales1 (£m)

Underlying EBITDA1 (£m)

Underlying PBT excluding brand 
amortisation1

FY19 (52 weeks pro-forma) 

£1,287.2m

FY19 (52 weeks pro-forma) 

£90.2m

FY19 (52 weeks pro-forma) 

£50.2m

FY19 (48 weeks)

£1,165.0m

FY19 (48 weeks)

£65.1m

FY19 (48 weeks)

£28.2m

FY18

FY17

FY16

£1,125.6m

£990.8m

£980.4m

FY18

FY17

FY16

£76.1m

£82.4m

£94.4m

FY18

FY17

FY16

£38.3m

£50.2m

£50.1m

Description
Gross sales represents the total amounts 
payable by external customers for goods 
supplied by the Group, including aftercare 
products (for which the Group acts as an 
agent), delivery charges and value added 
and other sales taxes.

Performance
Sales growth from four months additional 
ownership of Sofology and like-for-like 
sales growth across all brands.

Description
Underlying EBITDA means underlying 
earnings before interest, taxation, 
depreciation and amortisation.

Performance
EBITDA increase from higher sales 
volumes across all brands and four 
additional months of Sofology ownership.

Description
Profit before tax adjusted for non-
underlying items and amortisation 
associated with the acquired brands of
Sofology, Dwell and Sofa Workshop.

Performance
PBT increase from higher EBITDA and 
broadly simple interest and depreciation 
across all brands.

Free cash flow1 (£m)

Gearing1

Lease adjusted ROCE1 (%)

FY19 (52 weeks pro-forma) 

£92.6m

FY19 (52 weeks pro-forma) 

1.95

FY19 (52 weeks pro-forma) 

16.6%

FY18

FY17

FY16

£60.4m

£57.0m

£75.6m

FY18

FY17

FY16

2.09

FY18

FY17

FY16

1.75

1.45

15.6%

18.7%

21.2%

Description
Free cash flow is Underlying EBITDA, less 
cash capital expenditure and changes in 
working capital.

Performance
Increase in free cash flow from higher 
profits and favourable working capital 
movements.

Description
Gearing is net debt divided by underlying 
EBITDA for the previous twelve months.

Performance
A reduction driven by an increase in 
Underlying EBITDA more than offsetting 
higher net debt.

Description
Return on Capital Employed (“ROCE”) is 
post-tax operating profit before non-
underlying items plus operating lease 
charges expressed as a percentage of the 
sum of: property, plant and equipment, 
computer software, working capital and  
8x operating lease charges.

Performance
Increase in ROCE due to the higher 
profitability more than offsetting an 
increase in capital employed.

1.  

 Pro-forma period is the unaudited 52 weeks to 30 June 2019. Refer to pages 130 to 131 for further information on alternative performance measures.

DFS Furniture plc
Annual Report & Accounts 2019

 
Strategic report

Corporate governance

Financial statements

35

Non-financial

Cumulative property cost  
savings secured

£2.9m 

FY19 

FY18

£1.2m

NPS (%) – post purchase  
customer satisfaction

84.2%

NPS (%) – established  
customer satisfaction

33.0%

£2.9m

FY19 

FY18

FY17

FY16

84.2%

84.9%

85.2%

83.9%

FY19 

FY18

FY17

FY16

33.0%

35.8%

34.2%

31.2%

Description
Savings from regears ‘right sizing’ 
showrooms and closure of showrooms 
that have no adverse impact on total brand 
sales.

Performance
Increase due to rent reductions secured in 
FY19 and downsizing of some showrooms.

Description
Average across all DFS stores based on 
post purchase customer satisfaction 
surveys.

Description
Average across all DFS stores based on 
established customer satisfaction surveys 
(six months after order).

Performance
Small year on year decrease in very strong 
overall level. 

Performance
In the year, impact of supplier lead time 
issues and technical disruption of the 
Felixstowe port in the summer of 2018.

Sofology UK stores

42

FY19 

FY18

FY17

FY16

42

41

37

35

Description
Number of Sofology stores trading at the 
end of the financial period.

Performance
One additional store opening in FY19 
(Plymouth).

DFS Furniture plc
Annual Report & Accounts 2019

36

Financial review

The prior year comparator included in the financial statements is the 
audited results for the 52 week period to 28 July 2018. The current 
and prior year statutory periods are therefore of different lengths. In 
order to aid understanding of the Group’s financial performance on 
an annualised basis, presented below are unaudited pro-forma 
results for the 52 week period to 30 June 2019, calculated by taking 
the four weeks to 28 July 2018 and adding them to the audited 
statutory results for the 48 weeks to 30 June 2019. For clarity, 
measures presented for this 52 week period are referred to as 
‘pro-forma’ throughout this report.

As we shared in our FY18 annual report, the strongly profitable 
financial results that can be implied for July 2018 (which is included in 
both the statutory FY18 and pro-forma FY19 results) partly reflects 
significant volumes of deliveries being made in that month, following 
the important Easter and May bank holiday periods. July is also 
influenced by other factors, including typically shorter lead times 
ahead of August manufacturing shutdowns and lower marketing 
spend due to limited consumer demand events, which are less of a 
feature in June. 

Sales and revenue
Total pro-forma gross sales1 for the Group grew by 14.4%, reflecting 
growth in deliveries across all brands and the full year impact of 
owning Sofology. Adjusting to include the Sofology results for the 
whole of the comparative period, pro-forma gross sales increased by 
7.4%. Pro-forma revenue, which is stated after deducting VAT and 
the costs of providing interest free credit and aftercare products, 
grew at a similar rate.

On a like-for-like basis pro-forma gross sales grew by 5.7% and all 
brands saw like-for-like sales growth. This growth rate is however 
below that achieved in the first half of the year despite a softer 
comparative period in the second half, and as noted above, does 
reflect some softening in order intake growth that we have 
experienced relative to the first half of the financial year.

Gross profit
Pro-forma gross profit of £574.6m was up £67.7m on the previous 
year driven by the higher revenues. Excluding Sofology pro-forma 
gross profit was up £25.1m. There are no non-underlying costs that 
affect gross margin.

In percentage terms Group pro-forma gross margin of 57.7% was lower 
than the prior year (58.2%) due to the dilutive impact of consolidating 
Sofology for the full period, relative to the eight months post acquisition 
in the prior year. The gross margin percentage for the Group excluding 
Sofology was in line with the previous year with a slight improvement in 
DFS’s margin driven by more favourable US dollar exchange rates being 
offset by lower trading margins in Sofa Workshop and Dwell due to an 
increase in promotional activity. Sofology’s margin meanwhile improved 
year on year from 50.3% to 50.7% from a combination of improved 
external sourcing rates and use of DFS manufacturing.

We source around one quarter of the finished goods that we sell 
from the Far East, and we pay for these goods in US dollars. We 
continue to protect ourselves from adverse US dollar exchange rate 
movements for the total exposure of c. $165m annually, by hedging 
our US dollar purchases. We have cover for the Group 18 months 
ahead, with rate certainty for FY20 at a rate that is not materially 
different to FY19. The exchange rate environment in September 
2019, does however imply approximately a 10 cent reduction relative 
to the average rate experienced in FY19 and secured for FY20, and 
this does therefore represent a risk for FY21 and beyond. Each one 
cent movement in the dollar to sterling exchange rate would impact 
profits by approximately £1m if not mitigated, however we expect 
companies operating in the upholstery market to counter any profit 
impact ultimately experienced by adjusting product specifications or 
altering retail prices. 

1.   Refer pages 130-131 for APM definitions.

Mike Schmidt
Chief Financial Officer

In brief
•  52 week pro-forma underlying profit before tax, 

excluding brand amortisation1, up 31.1%  
to £50.2 million

•  Reported 48 week profit before tax  

£22.4 million

•  Solid financial position with net debt / EBITDA 
down to 1.95x from 2.09x in the prior year

Having worked for the Group for over five years I am delighted and 
privileged to have been appointed as CFO of DFS. I’d like to thank 
Nicola Bancroft for her guidance and support over this time and wish 
her the very best for her retirement. In taking on leadership of the 
finance function, I am determined to ensure that we continue to 
develop our use of data insight and reporting to help the business 
drive trading performance and good capital allocation decisions. 
While the market environment that we currently face is uncertain, 
our market position is strong and we have clear opportunities to 
unlock cost efficiencies from historical acquisitions, our property 
portfolio and also prior investments that we have made in our supply 
chain and Group businesses. 

Basis of financial presentation
In October last year we announced we would change our accounting 
reference date from July to June, to better support the operational 
cycle of the Group. The income statement presented later in this 
Annual Report therefore reflects the audited 48-week period to 30 
June 2019. 

Revenue, underlying profit before tax before brand amortisation1 and 
reported profit before tax for this 48 week period totalled £901.0m, 
£28.2m and £22.4m respectively for the Group. Overall revenue 
growth during the financial year was strong and almost certainly 
benefited from latent demand from the unusually hot weather period 
experienced in April to June 2018. Reported revenue growth levels 
were likewise higher than underlying order intake trends, reflecting 
both increased deliveries in the period following an unwind of the 
effects of port delays experienced in June and July 2018, but also a 
slowing order intake momentum in the second half of the financial 
year despite what we perceived to be a weak comparative period in 
2018. Profit performance for the period reflects the delivered 
revenue trends.

DFS Furniture plc
Annual Report & Accounts 2019

 
Strategic report

Corporate governance

Financial statements

Gross sales1

Revenue
Cost of sales

Gross profit
Selling and distribution costs*

Brand contribution1

Property costs
Underlying administrative expenses

Underlying EBITDA1

Depreciation & Amortisation excluding brand amortisation

Underlying Operating Profit

Interest

Underlying PBT before brand amortisation1

Non-underlying costs1

PBT excluding brand amortisation

Basic underlying EPS (pence)

Gross sales1

Revenue
Cost of sales

Gross profit
Selling and distribution costs*

Brand contribution1

Property costs
Underlying administrative expenses

Underlying EBITDA1

Depreciation & Amortisation excluding brand amortisation

Underlying Operating Profit

Interest

Underlying PBT before brand amortisation1

Non-underlying costs1

PBT excluding brand amortisation

Basic underlying EPS (pence)

*  Excludes property costs.
1.   Refer pages 130-131 for APM definitions.

37

Audited 
results for the 
48 weeks to 
30th June 

Unaudited pro-forma results for the 52 weeks to 30th June 2019

DFS
£m

Other  
brands
£m

Group excl 
Sofology
£m

Sofology
£m

Group 
Total
£m

Group 
Total
£m

942.1

84.4

1,026.5

260.7

1,287.2

1,165.0

721.7
(288.4)

433.3
(232.1)

201.2

68.6
(31.7)

36.9
(25.6)

11.3

790.3
(320.1)

205.9
(101.5)

996.2
(421.6)

901.0
(383.8)

470.2
(257.7)

212.5

(85.3)
(46.3)

80.9

104.4
(56.7)

47.7

(22.2)
(16.2)

9.3

574.6
(314.4)

260.2

(107.5)
(62.5)

90.2

(29.3)

60.9

(10.7)

50.2

(5.1)

45.1

517.2
(293.7)

223.5

(99.1)
(59.3)

65.1

(26.8)

38.3

(10.1)

28.2

(4.4)

23.8

18.4p

10.3p

Audited results for 52 weeks to 28th July 2018

DFS 
£m

898.5

689.2
(276.7)

412.5
(223.9)

188.6

Other 
brands 
£m

71.9

58.5
(25.9)

32.6
(22.3)

10.3

Group excl 
Sofology 
£m

Sofology 
£m

Group
 Total
£m

970.4

155.2

1,125.6

747.7
(302.6)

122.8
(61.0)

870.5
(363.6)

445.1
(246.2)

198.9

(84.8)
(41.5)

72.6

61.8
(35.3)

26.5

(14.3)
(8.7)

3.5

506.9
(281.5)

225.4

(99.1)
(50.2)

76.1

(27.2)

48.9

(10.6)

38.3

(11.4)

26.9

14.0p

DFS Furniture plc
Annual Report & Accounts 2019

38

Financial review continued

Operating costs and brand contribution1
Pro-forma brand contribution has increased by £34.8m to £260.2m. 
£21.2m of this increase was driven by Sofology with the benefit of a 
full year of ownership relative to eight months in the previous 
financial year. Sofology’s brand contribution as a percentage of 
revenue has increased from 21.6% to 23.2% driven by increased 
gross margins as well as from operating more efficiently, in part due 
to synergy benefits. As at June 2019 we have secured over £4m of 
annualised synergies and believe there are additional savings 
available from utilising the Group’s scale to operate a more efficient 
supply chain as well as opening new Sofology showrooms alongside 
DFS showrooms or on the same retail parks with relatively low 
incremental rental charges.

Excluding Sofology, pro-forma brand contribution increased by 
£13.6m with the majority of this increase being attributable to DFS 
due to the increase in delivered revenues. Sofa Workshop and Dwell’s 
combined brand contribution increased by £1.0m, much lower than 
the £10.1m growth in revenues due to operating disruption from 
systems transition, marketing investment made to grow brand 
awareness, and the costs of establishing new showrooms.

Property costs and administrative expenses
Pro-forma property costs have increased by £8.4m from the 
previous financial period, £7.9m of the increase is attributable to the 
full year effect of Sofology ownership. Excluding Sofology property 
costs increased by £0.5m. This increase was due to new showroom 
openings which added an incremental £1.5m of costs, new central 
distribution warehouses which added £0.3m of costs, showroom 
rent increases of £0.5m and rates inflation of £0.3m. All of which are 
partially offset by a £2.1m reduction from the impact of lease 
regears and space reduction decisions. Total annual property cost 
savings now secured since the start of our property cost 
programme in FY18 total £2.9m.

Pro-forma administrative costs have increased by £12.3m of which 
£7.5m of the increase is due to the full year impact of owning 
Sofology. Excluding Sofology, administrative costs increased by 
£4.8m due to wage inflation, investment in resources and IT to 
support our growth strategy along with increases in legal and 
professional costs.

Underlying EBITDA1
As a net result of the increased revenues and the other factors 
described above the Group’s underlying EBITDA for the pro-forma 
52 weeks has increased £14.1m from £76.1m to £90.2m, a 9.1% 
EBITDA margin. Sofology contributed £9.3m of pro-forma 
underlying EBITDA, up £5.8m from the £3.5m generated in the eight 
months the Group owned the brand in the previous financial year.

Non-underlying costs1
A total of £4.4m non underlying costs were incurred in the 48 week 
period to June 30 2019. £3.3m related to integration costs associated 
with the Sofology acquisition incurred on project management, 
professional advisers, group restructuring costs and retention 
schemes. £0.9m related to exceptional restructuring activity within the 
DFS brand and Group support centre, to align with revised ways of 
working following the Sofology acquisition and technology 
investments. Finally, £0.2m was also incurred on legal and professional 
fees associated with the acquisition of Sofology. Non-underlying costs 
for the 52 week pro-forma period totalled £5.1m.

Inclusive of the £2.0m integration costs connected with the Sofology 
acquisition incurred in the previous financial year we have spent a total 
of £5.3m on integration following the acquisition and we have secured 
annualised synergies of over £4m as at June 2019. These synergies 
have come about from improving commercial terms with key suppliers, 
knowledge sharing across the Group resulting in incremental sales and 
cost savings as well as improved working capital terms.

DFS Furniture plc
Annual Report & Accounts 2019

Finance costs and depreciation
Pro-forma finance costs of £10.7m (FY18 £10.6m) primarily relate to 
charges arising from the Group’s revolving credit facility and from 
the interest charges arising on finance leases. The increase is driven 
by higher finance lease interest charges due to an increase in mix of 
capital additions purchased via finance leases. We entered the year 
with higher net debt relative to the previous financial year following 
the acquisition of Sofology on 30 November 2017, however we have 
seen a year on year reduction in net debt through the second half of 
the financial period. We have also benefitted from a lower interest 
rate driven by a reduction in gearing.

Pro-forma depreciation and amortisation charges excluding brand 
amortisation total £29.3m for the period, up from £27.2m on the 
previous year. £1.4m of the increase is due to full year ownership of 
Sofology and the remaining £0.5m is due to a higher underlying 
asset base.

Profit Before Tax (‘PBT’)
Underlying PBT excluding brand amortisation1 for the 52 week 
pro-forma period was £50.2m, up 31.1% from £38.3m excluding 
brand amortisation in the previous financial year. PBT for the  
48 week statutory period was £22.4m.

Tax
As in previous years, the underlying effective tax rate for the 
pro-forma 52 week period of 19.9% was higher than the applicable 
UK Corporation Tax rate of 19.0% (FY18 20.7%). The variance to  
the applicable rate is primarily due to disallowable depreciation on 
non-qualifying assets.

Earnings per share
Pro-forma underlying basic earnings per share for the Group were 
18.4 pence FY18 14.0 pence), an increase of 31.4% on the previous 
financial year. Including the effect of non-underlying costs totalling 
£5.1m pro-forma basic earning per share increased 85.4% to  
16.5 pence (FY18 8.9 pence). Reported earnings per share for the  
48 week period were 8.6 pence.

Capital expenditure
Cash capital expenditure for the pro-forma period was £26.3m, up 
£4.3m on the previous financial year (FY18 £22.0m) and represented 
2.6% of revenues (FY18 2.5%). The increase was driven by 
incremental investment in e-commerce platforms, supply chain 
property and technology assets, an increase in both the quantity of 
and scale of investment in showroom refurbishments as well as the 
additional four months ownership of Sofology in the current financial 
period. In addition to the £26.3m cash capex £5.2m of assets 
(predominantly delivery vehicles and company cars) were capitalised 
under finance leases (FY18 £5.1m).

Cash flow and balance sheet
Following the acquisition of Sofology in 2017 the Group has 
operated at higher levels of borrowing than our target range. The 
Group is however financially strong, with good cash generation and a 
substantial revolving credit facility in place. To reflect the increased 
scale of Group operating activities, we secured in September 2019 
an increased size of revolving credit facility, taking the total available 
facility up from £230m to £250m, through adding a new lender to 
the facility. This facility has approximately three years until maturity, 
and we would intend to extend or refinance it in due course.

Net debt has been decreasing year-on-year with the average month 
end position across the second half of this period approximately 
10% lower than the previous year. We continue to target a reduction 
in gearing to beneath 1.5 times underlying EBITDA.

1.   Refer pages 130-131 for APM definitions.

Strategic report

Corporate governance

Financial statements

39

The Group closed the period with net debt of £176.3m at 30 June 
2019 resulting in a gearing ratio of 1.95 times underlying EBITDA. 
Net debt was higher than reported at the end of the last financial 
year (28 July 2018 £159.0m) as expected given the change in our 
accounting reference date and the relative timing of peak trading 
periods and expenditure.

of finance leases) based on the net cash from operating activities 
before tax less payment of finance lease costs as stated on the 
Group Consolidated Cash Flow Statement. We believe that this ratio 
has historically been consistent with the Net Debt / EBITDA ratio 
that we previously adopted and we are targeting a return of this ratio 
to beneath 1.5 times.

Our long-term dividend policy on the pay-out of ordinary dividends 
will be based on annual pre-dividend, underlying cash generation as 
measured by (i) the annual change in reported net bank debt plus (ii) 
the value of ordinary and/or special dividends paid, plus (iii) any 
non-underlying costs or working capital movements incurred, and 
(iv) any acquisition related consideration. Over the long-term we 
would target dividends being in the range of 40-50%, which we 
believe is broadly consistent with historical practice.

Dividend
In light of the political and economic backdrop and the intention to 
reduce gearing the Board proposes to hold the final dividend flat at 
7.5 pence per share (FY18 7.5 pence) resulting in a total dividend for 
the year of 11.2 pence (FY18 11.2 pence).

Risk and Governance
We have worked during the year to continue to strengthen our 
approach to Risk and Governance. With the increased scale of the 
Group following the acquisition of Sofology we have consolidated all 
internal audit and risk management activities into a single Group 
team, to benefit from knowledge sharing and to ensure we maintain 
consistently strong standards. We have also increased our 
resources in our Risk Management team to provide greater support 
to the day-to-day embedding of risk management in our operational 
activities and to support the ongoing Board-led reviews of our 
principal risks, and the setting of our risk appetite. 

Looking forward
Tim’s CEO statement outlines our perspective on current trading as 
we enter the new financial year. With this context, our focus will be 
on maintaining or growing our gross margins and driving cost 
efficiency on property, supply chain and administrative activities. To 
maintain long-term progress, we will continue to invest in the cost 
base to support Sofology store roll-out, and also the DFS marketing 
partnership with Team GB for the Tokyo Olympics, both of which will 
increase operating costs in the first half of the new financial year 
relative to the prior year. We also will continue to seek to build our 
resilience through maximising our cash flow.

Mike Schmidt
Chief Financial Officer
25 September 2019

As we have highlighted previously, the DFS business model benefits 
from negative working capital, with payments received from 
customers upon delivery or through deposits ahead of delivery 
overall, while our suppliers are paid to agreed terms. Working capital 
balances are seasonal depending on recent trading activity, cost 
seasonality (particularly in advertising spend) and finally predictable 
patterns of payments on rents, tax payments and other recurring 
charges. We carry very limited inventory, and balances have 
remained stable overall: showroom stock, finished goods in transit, 
finished goods stock for our Dwell business, customer returns for 
clearance/resale and raw materials for manufacturing.

With the change in financial year end, the June 2019 net working 
capital balance was approximately £16m greater than the July 2018 
position, which reflects normal seasonality, but has led to a higher 
net debt balance outstanding.

The Group’s lease adjusted return on capital employed for the 
period increased from 15.6% in FY18 to 16.6% as a result of the 
increased lease adjusted profits more than offsetting an increase in 
capital employed.

IFRS 16
The new lease accounting standard, IFRS 16, is effective for all 
accounting periods beginning on or after 1 January 2019 and 
therefore the Group will adopt IFRS 16 for its 2019/20 financial year. 
IFRS 16 will materially alter the presentation of the Group’s financial 
statements, but has no impact on cash generation and will not 
impact the way we run the business. The change in reporting will 
also not impact on the Group’s banking covenants which will 
continue to be measured in accordance with the pre IFRS 16 
methodology. 

On transition to IFRS 16 rental payments currently recognised in the 
income statement will be replaced by depreciation of a right of use 
asset (on a straight-line basis) and a finance charge for the 
unwinding of the discount on the lease liability (which is higher in the 
earlier years of the lease term). We expect to recognise a liability of 
approximately £535m-£555m and a right of use asset of 
approximately £420m-£440m on transition. The net impact to the 
right of use asset for any prepayments or accrued lease liabilities 
recognised as at 30 June 2019 is expected to be a reduction of 
approximately £64m-£68m. As a result, the cumulative effect of 
adopting IFRS 16 will be recognised as an adjustment to the opening 
retained earnings at 1 July 2019 and we expect this to be a reduction 
of around £27m-£71m. Based on the Group’s existing leases, we 
expect the adoption of IFRS 16 to reduce profit before tax by 
approximately £4m-£6m in our first year of adopting the standard 
relative to reporting under IAS 17.

There will be no impact on cash flows, although the presentation of 
the Cash Flow Statement will change. Net cash flows from operating 
activities will increase and be offset by an increase in interest paid. 
We are adopting a modified retrospective transition and as such will 
not be restating our historical financial statements.

Following transition two of the metrics that we use in our forward 
guidance will have altered presentation, although we anticipate the 
financial implications will be broadly neutral. Our treasury policy will 
now reference a target for bank net debt (i.e. excluding capitalisation 

DFS Furniture plc
Annual Report & Accounts 2019

40

Sustainability and responsibility report

Our People

The people in our business are 
fundamental to its success.

2019 summary

Our sustainability and responsibility strategy 
covers all of the areas which we take into 
account when making key business decisions: 
the communities in which we operate, our 
people, the relationships we have with our 
customer and suppliers, the impact on the 
environment and our approach to doing 
business. Responsibility for our sustainability 
and responsibility strategy sits with our Board of 
directors, led by Alison Hutchinson our Board 
level sponsor and by Sally Hopson our  
executive lead.

DFS Furniture plc
Annual Report & Accounts 2019

Much of the value we deliver to customers is 
through the expertise and experience of our 
people. Our sustainability relies on our ability 
to attract people with the right skills and 
behaviours and to motivate, develop, support 
and reward them appropriately.

We employ over 5,600 people across the UK, Republic of Ireland,  
the Netherlands and Spain. We believe that our ability to deliver 
fantastic products and service to our customers comes from the 
passion and commitment shown by all our people across all parts  
of our Group. We are proud of the work we do to develop and 
strengthen our teams.

Training & Development
We believe the continuous growth and development of our 
employees is pivotal to the success of our Group. In addition to our 
award winning apprenticeship programme, we actively promote the 
benefits of further learning and development for all our employees, 
at whatever stage of their career. We provide an extensive package 
of on-line training and development relating to technical skills, 
compliance and personal development as well as direct face to face 
training to our employees. During the year we provided over 8,000 
training days to our employees. We will continue to invest and 
expand the training and development we offer to all our people.

Apprenticeships
We began our modern apprenticeship programme within DFS in 
October 2014 with a focus on recruiting and developing young 
people. We are very proud of our scheme which supports 
participants to achieve formal qualifications in their chosen field, 
complete the Duke of Edinburgh Gold award and gain valuable work 
experience. In February 2018 we were accepted on to the register of 
approved training providers which means we are able to deliver Level 
2 apprenticeship programmes ourselves. To date, 55 young people 
have successfully completed the Level 2 apprenticeship and the 
majority of those now hold permanent positions in the Group,  
in a variety of areas including service upholstery, manufacturing, 
retail and administration. The success of our programme has been 
two-fold: firstly, providing young people with an opportunity to 
genuinely develop their talents and become productive employees 
and secondly, to build resources for the business in areas where 
there could otherwise be a skills shortage. During the year our 
Apprenticeship programme won the Large Employer of the Year with 
Qube Training 2019 as well as being a finalist in the Retailer of the 
Year Awards in the All About School Leavers category for 2019. 

Employee engagement
Good communication with our people is a key factor in the success 
of the Group. during the year we added to our existing programme 
of employee engagement with the introduction of the Employee 
Voice Forum. Our Voice Forum representatives did an excellent job 
of voicing their ideas and their colleagues’ feedback directly back to 
the Board of directors. This forum adds to our policy of open 
communication via Workplace; since 2017 Workplace by Facebook 
has provided a platform for our people from all our brands across the 
Group to connect with each other. News, updates and photos are 
posted and shared on a regular basis. 

Employee views are sought through an active programme of 
engagement surveys, the results of which are communicated back 
to staff. Having achieved 23rd place in the Sunday Times Best Big 
Companies to Work for List in 2018, we were very pleased to have 

Strategic report

Corporate governance

Financial statements

41

made further improvement this year, reaching 22nd place. We also 
continue to receive external recognition for excellence in employee 
conditions by the retention of our Top Employer certification from 
the Top Employers Institute.

Employee rewards
We reward all our employees fairly. In addition to competitive 
salaries, all employees are able to influence their earnings through 
reward schemes linked to performance. We also offer a Sharesave 
scheme to all UK and Republic of Ireland employees to give them the 
opportunity to share in the longer-term success of the Group.

We support the health and welfare of our employees and their families 
through a variety of benefits including life and critical illness cover, 
and an employee assistance service across each of our brands.

Health, safety & well-being
The health, safety and well-being of our employees, customers and 
partners is extremely important to us and we are committed to 
promoting a positive health and safety culture throughout the Group. 
We have continued to invest in training and development and in 
improving our processes and practices across our Group to ensure 
that we operate safe and secure workplaces no matter where they are.

All employees complete online training modules to ensure 
awareness of the Group’s ‘house rules’ for health and safety and 
these are reinforced with monthly safety messages to refresh and 
remind on particular subjects. More detailed, role-specific training is 
provided to store, production and supply chain managers. Other 
areas of the business receive focused training according to need.

Our dedicated health and safety teams have made further 
enhancements to training and internal audit programmes to 
consolidate the significant progress made in this area over the last few 
years. Although we are pleased with the advances that we have made, 
we recognise that continuous monitoring and development is essential 
to sustain this. Monthly health and safety governance meetings are  
held with operational directors to review incidents and activities in  
detail and share experience and best practice. Full reports are provided 
to each operating board and to the Board of Directors twice a year. 

As part of our drive for continuous improvement, during the year, we 
introduced a H&S champion role within DFS Customer Distribution 
Centres to encourage further employee participation and assist 
management with control of H&S compliance at a local level. In 
addition, during the year, we invested in Airsweb – an online Health & 
Safety management system for improving the reporting incidents, 
completing onsite H&S compliance checks & conducting and issuing 
audits, across all DFS sites. We will complete the roll out of the system 
to Sofa Workshop, Dwell & Sofology early in financial year 2020.

In recognition of our efforts and progress in this key area we were 
delighted that DFS received a Silver Award from RoSPA having 
previously achieved a Bronze Award in 2018. We will continue to work 
to improve standards across the Group.

Our focus on the well-being our people continues through our 
wellbeing programme, through which we aim to encourage the 
physical and mental health and wellbeing of our people by providing 
information, self-help tools and support. During the year we 
increased our focus on raising awareness of mental health issues, 
and support for employees experiencing poor mental health issues. 
As part of this 52 employees have been trained as mental health first 
aiders. We will continue to work to support all our employees across 
the Group during the coming year.

Diversity 
We believe in the benefits of a diverse workforce. We are an 
equal opportunities employer, we aim to ensure that all our 
employees feel welcome, included, valued and recognised 
and have transparent access to career development 
opportunities. We will not tolerate discrimination of any kind. 
With the expansion of our Group through the acquisition of 
Sofology in 2017, we are able to provide more employees 
with greater options for career development and we actively 
encourage flexible and home working for those employees 
whose roles permit such arrangements.

Our people are expected to embrace a culture of diversity 
and to act respectfully and with consideration for others. 
We’re always exploring how we can help every member of our 
team make the most of their talents through: 
•  Fair and equal promotion and pay policies 
•  Transparent recruitment processes 
• 
Individual career development 
•  Ensuring a healthy work/life balance 

As at the end of the year the gender diversity of the Group 
was as set out below:

Directors

19

18

5 (71%)

3 (50%)

Senior managers 

19

18

5 (56%)

10 (83%)

All employees

19 3,502 (64%)

18 3,628 (65%)

Male 

Female

2 (29%)

3 (50%)

4 (44%)

2 (17%)

1,950 (36%)

1,919 (35%)

Gender diversity is a key area of focus for our Senior 
Leadership teams, the gender analysis of employee numbers 
is reported to the operating boards on a monthly basis and 
monitored against targets for sales and management teams. 
We are focused on driving improvement in this area.

It is the policy of the Group to support the employment of 
disabled people, wherever possible, both in recruitment and 
by retention of employees who become disabled whilst in the 
employment of the Group as well as generally through 
training and career development.

In order to achieve our aims a series of initiatives are in place 
across the Group. DFS has established a Diversity Steering 
Group to develop and implement these new and ongoing 
initiatives. One such initiative was for International Women’s 
Day on 8 March this year when we asked our people (both 
men and women) to join us in sharing who they thought were 
‘Real Models’ and inspirational to them and how we can 
move gender diversity forwards to ensure #balanceforall.

Details of our most recent gender pay gap report, can be 
found on page 78 of the Directors’ Remuneration Report. 

DFS Furniture plc
Annual Report & Accounts 2019

42

Sustainability and responsibility report continued

Our Communities & Charities

We seek to make a positive 
contribution to the communities 
in which we work and operate in. 

This year, as we celebrate DFS’ 50th 
anniversary, we launched the 50 Acts of 
Comfort initiative to bring the joy of comfort to 
the communities we’ve been working in for the 
past five decades. The initiative includes 
donations, giveaways and makeovers for a 
variety of fantastic causes across the UK and 
Ireland, as well as surprise Acts of Comfort for 
colleagues within our business. 

The first Acts of Comfort included a makeover of a living room and 
bedroom for Hugh’s House in Dublin, which provides 
accommodation for families whose children are undergoing 
treatment in nearby hospitals; a sofa donation for the reception area 
of Emmeline’s Pantry foodbank in Manchester; and a donation of 
sofas and armchairs for a quiet room in the baby unit at Royal Sussex 
County Hospital in Brighton, providing families with a calm, 
comfortable place to go while on the ward. 

Our 50 Acts of Comfort will continue with a variety of donations, 
giveaways and makeovers throughout our 50th year. In addition to our 
50 Acts of Comfort, the Group has continued to support three major 
national charities with which we have longstanding relationships.

Our partnership with British Heart Foundation offers our customers 
a convenient and responsible way to recycle their old sofas while 
raising money to support the work of the charity. The scheme, which 
has been running since 2012, goes from strength to strength and 
has generated in that time over £21 million for the charity.

We have also continued our support for BBC Children in Need through a 
variety of fundraising activities including our “Give me Five” initiative 
which offers customers a chance to win their entire order for free by 
entering a monthly draw, together with our customers and employees 
we have raised an incredible £4.3 million for Children in Need. 

DFS remains a Gold Partner of the Duke of Edinburgh’s Award, 
supporting young people to develop new skills for work and life and 
contribute to their communities. This includes our apprentices, who 
complete the Gold award as part of their apprenticeship programme.

In addition to the major national charities above, we support a 
number of charities and initiatives based locally to our operations 
across the UK and in Europe, particularly those promoting 
opportunities for young people. Charitable donations made by the 
Group during the year amounted to £142,500.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

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43

Our Customers & Suppliers

We have a responsibility to treat customers fairly, with the 
highest ethical standards, and to do business in a way that 
has a positive effect on them and society more widely. 

We also believe we have a responsibility to our 
customers to tackle issues that are important 
to them in relation to the products and services 
we provide. Central to our customer-focused 
approach is our core value “Think Customer” 
ensuring all our employees put customers at  
the very heart of our business, at all times.

To ensure we deliver the highest levels of customer service we make 
significant investment in training and developing all of our people. 
Employee performance and customer satisfaction are monitored 
through regular inspections, surveys and mystery shoppers, which 
are carried out through an independent consumer research group.

Customer referral is the perfect indicator of excellent customer 
satisfaction and we use Net Promoter Score (“NPS”) as a measure of 
recommendation, which provides us with an internationally 
recognised predictor with proven links to business success. We 
measure this not only after a customer has placed an order (“Post 
Purchase NPS”), but also after their furniture is delivered (“Post 
Delivery NPS”) and six months after the order was placed 
(“Established Customer NPS”).

Established Customer NPS forms a component of remuneration for 
employees throughout the business, including sales people, 
management, head office teams and Executive Directors.

We have longstanding relationships with our upholstery suppliers 
and close contact with them is maintained through frequent visits by 
our operational and senior management. DFS has led the industry  
in establishing quality level agreements with all suppliers; these set 
targets for ways of working and service outcomes together with a 
dedicated forum for working in partnership with suppliers to monitor 
and improve performance, including compliance with our ethical 
trading requirements.

DFS goes to great lengths to ensure the quality and safety of all the 
products it sells. With 50 years of designing and manufacturing sofas 
in the UK, our unique knowledge of the manufacturing process 
enables us to understand and work with our key suppliers worldwide 
to ensure they can meet our quality standards.

Our own detailed quality checks and product testing are supported 
by the use of independent safety specialists, and all upholstered 
furniture items are offered with a minimum 15-year guarantee.  
Fire safety is also of paramount importance so all our products are 
tested by independent organisations such as the Furniture Industry 
Research Association (“FIRA”) to ensure they meet our rigorous 
standards policy.

We are very proud that our upholstery products carry the British 
Standards Kitemark™ for domestic furniture making DFS the first 
furniture retailer to have been awarded this prestigious external 
quality standard across all our ranges.

DFS Furniture plc
Annual Report & Accounts 2019

44

Sustainability and responsibility report continued

Our Ethics & our Environment

Sustainable Timber
DFS is committed to responsible sourcing, and our long-term aim is 
to ensure the timber and timber products in our furniture originate 
from well managed forests and recycled sources certified to credible 
certification standards, especially FSC® and PEFC certification. We 
are engaging actively with our suppliers to implement a robust 
verification programme for timber and timber products sourcing – 
to trace the timber and timber products used and bought to ensure 
legality and sustainability. 

We comply with European Timber Regulation No 9952010, and 
whilst we are not an operator placing timber or timber products on 
the internal market for the first time, as a trader we require all our 
timber suppliers to certify that the timber used in our products or 
supplied to us, is compliant with the regulations. We keep records of 
all timber supplied to DFS and timber products from our suppliers 
for a minimum of five years.

We will not accept in our furniture:

traditional and human rights 

conservation values are threatened 
 by management activities 

01 Illegally harvested wood 
02 Timber harvested in violation of  
03 Timber from forests in which high  
04 Timber from forests being converted to 
05 Timber from forests in which genetically 
06 Unknown sources

modified trees are planted

plantations and non-forest use since 1994 

During the year both DFS and Sofa Workshop were awarded  
“2 trees” by the World Wildlife Fund as part of their Timber Scorecard 
2019, moving from 1 tree in the 2017 report and showing our 
improvement in timber and timber product sourcing. The report can 
be found at their website https://www.wwf.org.uk/timberscorecard.

Recycling 
After delivering our product to our customer we remove and return to 
our Customer Distribution Centres, all the packaging. Our distribution 
centres are all equipped with balers to facilitate the recycling of both 
cardboard and polythene used in the packaging materials to enable us 
to ensure we recycle as much of our packaging as is possible. During the 
year, we have continued to improve the amount we recycle and whilst 
we continue to look at ways to improve our recycling, we have increased 
our focus on how to reduce our need for packaging materials, whilst still 
ensuring we can deliver our products to customers in pristine condition.

The Group has continued  
its efforts to improve the 
environmental performance  
of its operations. 

Our focus continues to be on the key areas  
of energy efficiency, waste reduction and 
reducing the impacts of our vehicle and 
transport operations. We have an Energy 
Management Policy in place to support the 
reduction of the Group’s energy use where 
practical and consistent with the operational 
needs of the business.

Electricity use is a key component of the Group’s CO2 emissions. 
Significant reductions in electricity usage have been achieved and 
we continue to roll out low energy lighting schemes across our 
showrooms and our offices. Additionally, we use automated meters 
to monitor and investigate usage of both gas and electricity.

The growth in the Group has increased the number of customer 
deliveries being made. In addition to investing in telemetry systems 
for our distribution fleet, within DFS we also launched a #Drivewise 
Workplace initiative during the year which promotes techniques for 
safer and more fuel-efficient driving. All our drivers receive regular 
feedback via the telemetry system and use Workplace to share tips 
and knowledge.

The CO2 performance of our company car fleet has been maintained 
at 100g/km (FY18: 100g/km) which is 18% below the UK national 
average for new registrations.

We encourage the use of electric or hybrid cars providing charging 
points at some sites across the UK. 15% of our company car fleet 
are electric or hybrid.

We are continually looking at ways we can improve our CO2 
performance and now provide DFS customers with the opportunity 
to select “eco” delivery slots. Our route planning software then 
optimises the routing of our vehicles to minimise emissions.

This section includes our mandatory reporting of greenhouse gas 
emissions pursuant to the Companies Act 2006 (Strategic Report 
and Directors’ Report) regulations 2013. Emissions reported 
correspond with our financial year. We have included emissions from 
both our owned and leased assets for which we are responsible.  
In order to express our annual emissions in relation to a quantifiable 
factor associated with our activities, we have used Tonnes CO2 per 
employee as this is a relevant indication of growth.

Greenhouse gas data 

Scope 1

Scope 2

Total

Tonnes CO2e

Tonnes CO2e per employee

2019

2018

13,046

15,018

28,064

14,229

15,608

29,837

2019

2.4

2.8

5.2

2018

2.9

3.2

6.1

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

45

One problem our customers can face is how to dispose of their old 
sofa, whilst we work with the British Heart Foundation to ensure as 
many sofas as possible are reused, this isn’t always appropriate. We 
are therefore currently trialling a new Sofa recycling scheme for our 
customers.

Business Ethics
Business ethics is an essential part of working for our Group; the 
culture and ethos of all our brands is based around doing the right 
thing for our People, our Customers and our Suppliers as well as the 
Communities we live and work in.

We have an anti-bribery and corruption policy and all employees 
dealing with third parties are expected to undergo training in this area. 
Our Anti-Bribery and Corruption policy makes clear our approach on 
the processes for the giving and accepting of gifts and hospitality 
from third parties. Our contracts with suppliers contain anti-bribery 
clauses. A copy of our policy is available on our corporate website.

We also have a clear Whistleblowing policy supported by an external, 
confidential reporting hotline which enables employees to report 
concerns in confidence.

Modern Slavery
We respect and uphold human rights and the Group does not 
tolerate modern slavery in any part of our operations or supply chain. 
We have developed a series of steps to mitigate the risks of slavery 
or human trafficking within our business, including: formal 
communication with new and established suppliers, regular visits to 
suppliers both in the UK and overseas to audit our suppliers’ 
practices in accordance with our supplier Code of Conduct. Our 
suppliers must be able to demonstrate that they operate to 
recognised standards, uphold human rights and prevent modern 
slavery. Our statement made in accordance with the Modern Slavery 
Act 2015, which contains further information, is available on our 
website at http://www.dfscorporate.co.uk.

As our business grows and our supply chain develops, we will continue 
to assess the effectiveness of our programme through our 
Governance Committee.

Tax policy
We are committed to acting with integrity and transparency in all tax 
matters. We will not support proposals to artificially reduce our tax 
costs but we will seek to structure commercial transactions in a tax 
efficient and legitimate way.

Copies of our governance policies and our tax strategy are available at 
http://www.dfscorporate.co.uk

This Strategic Report was approved by the Board on  
25 September 2019.

On behalf of the Board

Tim Stacey 
Chief Executive Officer 
25 September 2019 

Mike Schmidt
Chief Financial Officer
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

 
46

Board of Directors

N

–

–

A

N

R

Ian Durant
Non-Executive Chair
Date of joining DFS: May 2017

Tim Stacey1
Chief Executive Officer 
Date of joining DFS: July 2011

Mike Schmidt2
Chief Financial Officer 
Date of joining DFS: March 2014 

Experience: Prior to his 
appointment as CFO, Mike served 
as DFS’s Chief Development Officer 
with responsibility for property, 
strategic development and investor 
relations activities. He led the 
acquisition of Sofology in 2017 and 
more recently has also served as 
Chair of Sofa Workshop and Dwell. 

Prior to joining DFS Mike previously 
spent 13 years working for a 
number of leading investment 
banks including UBS and Citi, where 
he gained experience advising a 
wide range of customer-facing 
companies.

Qualifications: Mike has a  
MA (Hons) in Economics and 
Management from Cambridge 
University.

External appointments: None 

Experience: Ian has held senior 
executive and non-executive 
positions in the retail, property, 
hotels and transport sectors in the 
UK and internationally, including 12 
years based in Hong Kong.

Experience: Prior to his 
appointment as CEO, Tim joined 
DFS in July 2011 and, having held a 
number of leadership roles across 
the business, was appointed CEO  
in November 2018.

During his executive career he had 
leadership roles as a Finance 
Director with Liberty International, 
SeaContainers and Thistle Hotels, 
Dairy Farm International, Hongkong 
Land and Hanson.

Tim has a wealth of leadership and 
retail experience, including 12 years 
at Alliance Boots in roles such as 
Multi-Channel Director for Boots.
Com and Director for Online and 
Business Development.

As a Non-Executive Director he has 
served on the boards of Westbury, 
Home Retail Group and Greene 
King. He was chairman of Capital 
and Counties Properties until 2018.

Tim has a BA(Hons) in Accounting 
and Finance from Nottingham Trent 
University and is a member of the 
Institute of Chartered Accountants 
of England and Wales.

Qualifications: BA (Hons) in 
Accounting and Finance from 
Nottingham Trent University and 
member of the Institute of 
Chartered Accountants in  
England and Wales.

External appointments: None 

Qualifications: BA (Hons) in 
Development Studies, Economic 
and Social History from Kent 
University, Fellow of the Institute  
of Chartered Accountants in 
England and Wales and Fellow  
of the Association of  
Corporate Treasurers.

External appointments: 

 – Chair of Greggs plc 

 – Trustee and Chair of Finance  

and Investment Committee of 
Richmond Parish Lands Charity

Luke Mayhew3
Senior Independent  
Non-Executive Director 
Date of joining DFS: October 2014

Experience: Luke has over  
30 years’ experience in the retail  
and the branded sector. Luke 
previously served for 12 years  
on the board of John Lewis 
Partnership, including as Managing 
Director of the Department Store 
division. Luke  also spent five years 
at British Airways plc and seven 
years at Thomas Cook Group plc  
in senior positions.

Luke is an experienced Non-
Executive director, having 
previously served as a Non-
Executive Director of WH Smith plc, 
Brambles Ltd, and Chair of Pets at 
Home Group Limited. He was also 
Chair of the British Retail 
Consortium.

Qualifications: BA (Hons) in 
Politics, Philosophy and Economics 
from Oxford University and a 
Masters in Economics from the 
University of London.

External appointments:

 – Independent Non-Executive 

Director of InterContinental Hotels 
Group plc

 – Trustee of BBC Children in Need

 – Trustee of the National Youth 
Orchestra of Great Britain

 – Governor of the Southbank Centre

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

47

A

N

R

A

N

R

A

N

R

Jo Boydell4
Independent Non-Executive 
Director 
Date of joining DFS: December 
2018

Experience: Jo Boydell is the Chief 
Financial Officer of Travelodge, 
Prior to that, Jo has previously  
held senior finance roles across a 
number of consumer-
facing companies including 
Mothercare, Jessops, Ladbrokes 
plc, Hilton Group plc and EMI Group.

Qualifications: ACA ICAEW,  
BA Hons Oxon.

External appointments: 

 – Chief Financial Officer of 
Travelodge Hotels Limited

Steve Johnson4
Independent Non-Executive 
Director
Date of joining DFS: December 
2018

Experience: Steve has over  
25 years’ experience in the retail 
sector, in both public and private 
equity businesses. He served as 
CEO of Focus Wickes DIY Group 
and Woolworths, as well as chairing 
several other businesses. Prior to 
this Steve spent 8 years at Asda 
have started his career with  
Bain & Co.

Qualifications: BA (Engineering), 
MEng – University of Cambridge.

External appointments: 

 – Big Yellow plc 

 – Senior Independent Director of 

Lenta Limited

Alison Hutchinson C.B.E.
Independent Non-Executive 
Director 
Date of joining DFS: May 2018

Experience: Alison has a 
background in both IT and retail 
financial services and was 
previously Group CEO of 
Kensington Group plc.

She has also held senior 
management positions, including 
Marketing Director, at Barclaycard 
having started her career at IBM 
where she became Global Director 
of Online Financial Services.

Alison has worked with the retail 
industry over the last 10 years to 
establish the fastest growing 
fintech charity. Up to December 
2017, she was an Independent 
Non-Executive Director of Aviva 
Life, GI & Health UK. In 2016, Alison 
received a CBE for her services to 
the Economy and Charity.

Qualifications: BSc (Hons) in 
Technology and Business Studies 
from Strathclyde University.

External appointments: 

 – Chief Executive of The Pennies 

Foundation charity 

 – Independent Non-Executive 
Director of Liverpool Victoria 
Friendly Society

 – Independent Non-Executive 
Director of Yorkshire Building 
Society

Committee membership key

A

N

R

Audit Committee Member

Nomination Committee Member

Remuneration Committee Member

Denotes Chair

–

None

1.  

 Appointed to the Board on  
1 November 2018.

2.    Appointed to the Board on 11 July 

2019.

3.  To step down from the Board at 
the AGM on 14 November 2019.

4.  Appointed to the Board on  

6 December 2018.

DFS Furniture plc
Annual Report & Accounts 2019

48
Corporate governance report

Ian Durant
Chair of the Board

2019 highlights
The main governance issues addressed by the Board, 
and its Committees, during the year included: 

•  assessing the operating and financial performance 
and strategy of the Group, in the context of the 
trading environment and market expectations.

•  planning and managing the selection process for 
the new Chief Financial Officer, Mike Schmidt,  
to succeed Nicola Bancroft. 

•  the appointment of two new Non-Executive 
Directors Jo Boydell and Steve Johnson.

•  the appointment of Alison Hutchinson as the  
Chair of the Remuneration Committee and  
Jo Boydell as Chair of the Audit Committee.

•  reviewing the Annual Report to ensure it is fair, 

balanced and understandable and in line with best 
governance practice.

•  overseeing the continued development of the 
internal control and compliance environment. 

•  updating the Terms of Reference for the Board and 

each of the Board Committees to ensure 
compliance with the Corporate Governance Code 
(July version 2018).

•  enhancing our employee engagement 

arrangements, with the introduction of the Voice 
Forum engaging nominated employees from across 
the Group.

DFS Furniture plc
Annual Report & Accounts 2019

Effective governance is 
essential to the creation of an 
environment in which innovation 
and performance can flourish 
and deliver success. 

Dear Shareholder

The Board is collectively responsible for the governance and 
long-term success of the Group.

Effective governance is essential to the creation of an environment 
in which innovation and performance can flourish and deliver 
success. In this report, my aim is to provide insight into how the 
Board fulfils its stewardship responsibilities.

Against the background of a volatile economic and political 
environment and a retail market which continues to exhibit poor 
consumer sentiment, a considerable amount of change is taking 
place in our business. We have a new Senior Leadership Team, 
having appointed Tim Stacey, Chief Executive Officer and Mike 
Schmidt, Chief Financial Officer. We also have two new Non-
Executive Directors and have appointed an experienced General 
Counsel and Company Secretary. 

Having approved the Group’s strategic aims, the Board has a key 
oversight role to play in monitoring performance and the 
management of risk. To perform this role well, the Board needs to 
reflect the right balance of skills, experience, independence and 
knowledge. In addition, individual Board members must be prepared 
to devote the time that is required to keep pace with developments 
in the business, understand how the business is performing against 
its strategic objectives and how risks are being managed and 
opportunities are being addressed.

To be effective the Board fosters a culture of openness, challenge 
and debate with senior management. Board meeting agendas 
include regular “deep dives” into key operational areas with members 
of the Senior Leadership Team regularly attending. This is 
supplemented by informal occasions for Board members to discuss 
the plans and broader strategic issues.

I have taken the opportunity to introduce two of our new  
Non-Executive Directors in meetings with some of our largest 
shareholders this year. We also regularly review comments following 
investor presentations undertaken by management. In its 
discussions the Board takes account of the feedback from our 
shareholders and other stakeholders.

During the year we have complied with all the principles and 
provisions of the UK Corporate Governance Code 2016 
(“Governance Code”) and have also sought to incorporate some of 
the changes introduced in the revised Corporate Governance Code 
(July version 2018) under which will report in our Annual Report for 
2020. In this report, details of the Board’s activities during the year 
follow, including how it has discharged its governance duties and 
applied the principles of good corporate governance.

Over the last few months the Board has reviewed and revised the 
roles and responsibilities of its Committees updating them to 
ensure compliance with the requirements of the Corporate 
Governance code (July 2018 version). 

Strategic report

Corporate governance

Financial statements

49

In particular the Remuneration Committee’s role was enhanced to ensure appropriate oversight of wider workforce pay and policies and 
incentives, which enables the Committee to ensure that the approach to Executive remuneration takes into account the approach to 
broader workforce pay employee pay policy, senior leadership reward and employee engagement.

The role of the Audit committee was also expanded to ensure sufficient focus on the emerging risks facing the Company and the 
Nominations committee’s remit was extended, with the Committee taking on responsibility for encouraging and reviewing the development 
of the wider talent pool across the Group.

The effectiveness of the Board and its Committees has been reviewed by our Company Secretary on behalf of the Board during the year and 
the results of the evaluation were positive across all the areas assessed. This is discussed on page 52 of the Corporate Governance Report.

I look forward to welcoming as many shareholders as possible to our Annual General Meeting, in Doncaster, on the 14 November 2019.

Governance framework

DFS Furniture plc Board

Members:
Independent Non-Executive Chair
4 Independent Non-Executive Directors
2 Executive Directors

Audit Committee

Remuneration Committee

Nomination Committee

Members:
4 Independent  
Non-Executive Directors

Members:
4 Independent  
Non-Executive Directors

Members:
Independent  
Non-Executive Chair
4 Independent  
Non-Executive Directors

The Audit Committee’s role is to assist the 
Board with the discharge of its 
responsibilities in relation to financial 
reporting, internal controls, risk 
management, compliance and audit.

The Remuneration Committee recommends 
the Group’s policy on executive 
remuneration and determines the levels of 
remuneration for Executive Directors, the 
Chair of the Board and senior management.

The Nomination Committee assists the 
Board in reviewing the structure, size and 
composition of the Board and succession 
planning for senior management.

See committee report page 54-59

See committee report page 63-83

See committee report page 60-62

This section looks at the roles and responsibilities of our Board.

The role of the Board
The Board currently consists of four Independent Non-Executive Directors, an Independent Non-Executive Chair and two Executive 
Directors. Biographies of all members of the Board appear on pages 46 to 47.

The Board is collectively responsible for the long-term success of the Company and for leading and controlling the Group and has overall 
authority for the management and conduct of the Group’s business, strategy and development. The Board is also responsible for ensuring 
the maintenance of a sound system of internal control and risk management (including financial, operational and compliance controls and 
for reviewing the overall effectiveness of systems in place) and for the approval of any changes to the capital, corporate and/or management 
structure of the Group.

The Chief Executive Officer and Chief Financial Officer are members of the Board and two levels of management sit below the Board: the 
Senior Leadership Team and the operating boards of each of the subsidiary companies. The Chief Executive Officer and Chief Financial 
Officer therefore act as a bridge between the Group Senior Leadership Team and the Board. The Board delegates to the Senior Leadership 
Team the day-to-day running of the business within defined parameters and Board meetings are scheduled to coincide with key events in 
the corporate and trading calendar.

The Board has adopted a formal schedule of matters reserved for its approval, this is reviewed annually and was revised during the year to 
align the matters reserved to the Board with the new Corporate Governance Code (July 2018 version) and the current needs of the business. 

DFS Furniture plc
Annual Report & Accounts 2019

50
Corporate governance report continued

Whilst the Board does not manage the day to day operations of the 
Group, key decisions and matters which are reserved for approval of 
the Board are fully documented and regularly reviewed. These 
include the setting of, and changes to the Group budget and 
strategic four-year plan, major acquisitions and disposals, the 
determination of interim dividends and the recommendation of final 
dividends, approval of the financial results, trading statements, 
annual report and accounts and an annual review of the 
effectiveness of risk management and internal control systems.

All the Directors have the right to have their opposition to, or 
concerns over, any Board decision noted in the minutes. During the 
year, no such opposition or concerns were noted. 

Role of the Chief Executive Officer
•  Leading the management and performance of the Group; 
•  Planning the Group’s strategies effectively; 
•  Ensuring the effective implementation of the Board’s decisions; 
•  Maintaining an effective framework of internal controls and risk 

management; 

•  Leading, motivating and monitoring performance of the Group’s 
executive management, focusing on succession planning and 
making appropriate recommendations as to the team’s 
remuneration to the Remuneration Committee; and 

•  Managing the Group’s relations with shareholders, customers, 

suppliers, regulators, other public organisations, other 
companies and the media. 

The Chair and the Non-Executive Directors met during the year 
without the Executive Directors present, additionally the Non- 
Executive Directors hold regular meetings just with the Chief 
Executive Officer.

Board committees
Subject to those matters reserved for its decision, the Board has 
delegated to its Audit, Nomination and Remuneration Committees 
certain authorities. There are written terms of reference for each of 
these Committees which are available on the Group’s corporate 
website, www.dfscorporate.co.uk. Separate reports for each 
Committee are included in this Annual Report from pages 54 to 83.

Role of the Chair and Chief Executive Officer
The Board is chaired by Ian Durant. The Chair is responsible for 
leading the Board and ensuring its effectiveness in all aspects of  
its role. 

Tim Stacey is the Chief Executive Officer, and is responsible for 
managing the profitable operation of the Group to create value over 
the long-term. The role is distinct and separate to that of the Chair 
and clear divisions of accountability and responsibility have been 
agreed and documented by the Board.

Role of the Chair
• 

leading the Board and ensuring its effectiveness in all aspects of 
its role; 

•  promoting high standards of ethics and corporate governance;
•  ensuring the submission to the Board by the Chief Executive 
Officer of objectives, policies and strategies for the Group, 
including the Group business plan and annual budget; 

•  maintaining the Board’s review of the Group’s general progress 

and long-term development and ensuring that effective strategic 
planning for the Group is undertaken; 
facilitating effective contributions of Non-Executive Directors to 
the leadership of the Group; 

• 

•  ensuring effective communication between the Board and the 

Company’s shareholders; and 

•  acting on the results of the Board’s annual review of its and its 

Committees’ and individual Directors’ performances.

Role of the Senior Independent Director (SID)
The Senior Independent Director is an Independent Non-Executive 
Director who is responsible for: 
•  Meeting with the Company’s shareholders and representative, if 
requested, and if necessary discussing matters where it would be 
inappropriate to have those discussions channels with the Chair, 
Chief Executive Officer or other Executive Directors; and

•  Acting as a sounding board for the Chair.

Alison Hutchinson will be appointed as the new Senior Independent 
Director with effect from the 26 September 2019 taking over from 
the previous Senior Independent Director, Luke Mayhew who had 
served as the Company’s Senior Independent Director throughout 
the year.

The Company Secretary
The Company Secretary is responsible for:
•  Managing the provision of timely, accurate and considered 

information to the Board; 

•  Recommending corporate governance policies and practices to 

the Chairman and Chief Executive Officer; 

•  Advising the Board and its Committees on corporate governance 
and compliance within the Group; and appropriate procedures for 
the management of Board and Committee meetings.

The appointment and removal of the Company Secretary is a matter 
for the Board, all Directors have access to the advice and services of 
the Company Secretary, who is also secretary to the Committees. 
The Board has adopted guidelines by which Directors may take 
independent professional advice at the Company’s expense in the 
performance of their duties. Paul Walker stepped down as Company 
Secretary on 30 September 2018 and was succeeded by Liz 
McDonald.

DFS Furniture plc
Annual Report & Accounts 2019

 
Strategic report

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51

Board balance and independence
The Board has determined that the Non-Executive Directors are independent, and have a complimentary set of skills and experience.

Retail

Customer services/ 
marketing

People

Operations

International

Regulatory

Finance

Principal skills  
and experience

Ian Durant  
Chair

Tim Stacey  
Chief Executive Officer

Mike Schmidt  
Chief Financial Officer

Luke Mayhew
Senior Independent  
Non-Executive Director

Jo Boydell
Independent  
Non-Executive Director

Steve Johnson
Independent  
Non-Executive Director

Alison Hutchinson
Independent  
Non-Executive Director

Length of appointments
Non-Executive appointments to the Board are for an initial period of three years, are subject to annual re-election by shareholders at the 
Company’s Annual General Meeting and to any requirements of the Listing Rules, and are contingent on continued satisfactory performance. 

Information, meetings and attendance
During the year, the Board met on eight occasions. The principle areas of focus for the Board were performance, strategy, people, talent and 
culture, business performance, health and safety, financial regulation, investor relations and governance including the approval of the updated 
strategic four-year plan and budget for the next financial year. In addition, one scheduled telephone meeting was held to review the important 
Christmas trading period, and further ad-hoc telephone meetings were held to deal with specific matters which required attention between 
scheduled meetings. 

The Board splits its meeting between its Group Support Centre in Doncaster and London this year, a Board meeting was also held at the Transport 
Centre and Design Studio in Darley Dale. Employees have the opportunity to meeting and interact with Board members at different events during 
the year. In December several members of the Board attended the DFS Conference in Manchester and in May we hosted out first Voice of the 
Workforce Forum at Darley Dale, providing our employees the opportunity to speak directly to several of the Non-Executive Directors. 

The use of operating locations away from the Group Support Centre or central London is helping to promote colleague engagement and provide 
the Board with greater insight and invaluable direct feedback. 

A summary of meeting attendance for the year is as follows:

Meetings and attendance

Total meetings in financial year
Ian Durant
Tim Stacey
Ian Filby
Nicola Bancroft1
Luke Mayhew
Julie Southern2
Alison Hutchinson3
Steve Johnson4
Jo Boydell4

Date of appointment

Board

Audit  
Committee

Remuneration 
Committee

Nomination  
Committee

2 May 2017
1 Nov 2018
3 Feb 2015
1 Aug 2016
3 Feb 2015
3 Feb 2015
1 May 2018
6 Dec 2018 
6 Dec 2018

9
9/9
8/8 
1/1 
6/6
9/9
6/6
8/9
6/6
6/6

3
–
–
–
–
3/3
2/2
3/3
2/2
2/2

5
–
–
–
–
5/5
2/2
5/5
3/3
3/3

3
3/3
–
–
–
3/3
1/1
3/3
2/2
2/2

Notes:
1.  Nicola Bancroft stepped down from the Board on 29 March 2019 and therefore was only eligible to attend six Board meetings. Mike Schmidt attended the subsequent three 

board meetings as Interim Chief Financial Officer, but he was not a Director.

2.  Julie Southern stepped down from the Board on 29 March 2019 and therefore was only eligible to attend six Board meetings, two Audit Committee meetings, two Remuneration 

Committee meetings and one Nomination Committee meeting in the year. 

3.  Alison Hutchinson was unable to attend 1 Board meeting due to a previous commitment. She received all the Board papers and fed back to the Board. 
4.  Steve Johnson and Jo Boydell were appointed to the Board and its Committees on 6 December 2018 and therefore were only eligible to attend six Board meetings, two Audit 

Committee meetings, three Remuneration Committee meetings and two Nomination Committee meetings in the year. 

DFS Furniture plc
Annual Report & Accounts 2019

52
Corporate governance report continued

All Directors are invited to attend Audit Committee meetings, the 
Chair of the Board is invited to attend the Remuneration Committee, 
the Chief Executive Officer is invited to attend both the Remuneration 
and Nomination Committees (where appropriate) and the Chief 
Financial Officer is invited to attend the Remuneration Committee 
(where appropriate).

At each Board meeting, the Board receives and discusses reports 
from each of the Executive Directors. In addition, and as part of the 
process of maintaining an awareness of the Company’s activities and 
assessing the ability of the management team, members of the 
Senior Leadership team are invited to attend Board meetings to 
present papers to the Board. This process also affords senior 
managers the opportunity to bring matters to the attention of the 
Board.

The Board has a full programme of Board meetings planned for the 
year ahead and intends to meet eight times, with additional telephone 
meetings to review important trading periods, as appropriate.

At these meetings, the Board will monitor the Company’s 
performance against the agreed strategy and business plan will review 
specific business areas, including health and safety financial and 
regulatory matters, in order to maintain and enhance a broad and 
thorough understanding of the strategy and business mode.

Board packs are distributed in the week prior to each meeting to 
provide sufficient time for Directors to review their papers in advance. 
If Directors are unable to attend a Board meeting for any reason, they 
nonetheless receive the relevant papers and are consulted prior to 
the meeting and their views are made known to the other Directors.

During the year, the Non-Executive Directors visited a number of the 
Group’s retail, warehousing and manufacturing sites in the UK and Eire 
so that they are well-versed in the operations of the business and had 
a chance to meet with the front-line team members as well as 
centrally based executives. These visits, which are unchaperoned, 
provide the Non-Executive Directors with the knowledge necessary 
to facilitate strong debate and supportive challenge.

Compliance with the UK Corporate Governance Code 2016:
Introduction 
The Board is wholly committed to upholding high standards of 
corporate governance and following a rigorous structure for the 
supervision, control and management of the Group.

The UK Corporate Governance Code (“Governance Code”), the latest 
version of which, that applies to this Annual Report, was published by 
the Financial Reporting Council in April 2016. A copy of the 
Governance Code can be found at www.frc.co.uk.

The Corporate Governance report that follows, which incorporates 
reports from the Audit and Nomination Committees on pages 54 to 
62 together with the Strategic Report on pages 2 to 45, the Directors’ 
Remuneration Report on pages 63 to 83 and the Directors’ Report on 
pages 84 to 86, describes and explains how the Company has applied 
the relevant provisions and principles of the Governance Code, and 
the Financial Conduct Authority’s Listing Rules and Disclosure and 
Transparency Rules throughout the year.

Compliance statement 
This Corporate Governance Report, together with the Audit Committee 
Report on pages 54 to 59, the Nomination Committee Report on pages 
60 to 62 and the Directors’ Remuneration Report on pages 63 to 83 
provide a description of how the main principles of the 2016 edition of 
the UK Corporate Governance Code (“the Code”) have been applied by 
the Company in 2019. The Code is published by the Financial Reporting 
Council and is available on its website at www.frc.org.uk.

The Directors consider that during the financial year ended 30 June 
2019 and to the date of this Report, the Company complied with the 
Code.

Conflicts of interest
The duties to avoid potential conflicts and to disclose such situations 
for authorisation by the Board are the personal responsibility of each 
Director. All Directors are required to ensure that they keep these 
duties under review and to inform the Group Company Secretary on 
an ongoing basis of any change in their respective positions.

The Company’s conflict of interest procedures are reflected in its 
Articles of Association (“Articles”). In line with the Companies Act 
2006, the Articles allow the Directors to authorise conflicts and 
potential conflicts of interest, where appropriate. The decision to 
authorise a conflict can only be made by non-conflicted Directors. 
The Board considers conflicts or potential conflicts at each Board 
meeting. 

The Articles require the Company to indemnify its officers, including 
officers of wholly-owned subsidiaries, against liabilities arising from 
the conduct of the Group’s business, to the extent permitted by law. 
For a number of years, the Group has purchased Directors’ and 
Officers’ liability insurance and this is anticipated to continue.

Development
Following appointment, new Directors are subject to an in-depth 
tailored induction process. In the case of Non-Executive Directors, 
this includes meeting with key members of senior management, 
visiting operational locations, including showrooms, factories, 
support offices, Customer Distribution Centres and delivery and 
service functions, as well as professional advisors including brokers, 
lawyers and auditors.

In addition, each Director receives key information and policies that 
are relevant to their position. For new Executive Directors, and 
Non-Executive Directors for whom the appointment is their first to a 
UK-listed company, the induction includes details of the legal duties 
and obligations of being a Director of the Company.

Board evaluation
The Board carried out its third review of its own effectiveness, and 
that of its various Committees, during the year. The process involved 
each Director and the Company Secretary completing a formal 
questionnaire on the performance of the Board and each of the Board 
Committees and attending a one to one session with the Chairman. 
The questionnaire was designed to build on the finding of the 
independent Board evaluation carried out in 2018. The questionnaire 
considered the balance of skills, diversity, independence and 
knowledge of the Company on the Board, how the Board works 
together, and other factors relevant to its effectiveness. This review 
also included one to one discussion between the Senior Independent 
Director, Luke Mayhew, with each member of the Board and the 
Company Secretary on the performance of the Chairman and 
discussed the results with him. 

The consensus was that the Board, and its Committees, had 
performed effectively and had addressed many of the areas 
previously identified as requiring further attention. The Board 
recognises that there have been several changes to the composition 
of the Board during the year and that the Board should continue to 
focus on those areas for development identified as part of the 
evaluation process. 

The Corporate Governance Code, provides that evaluation of the 
Board of FTSE 350 companies should be externally facilitated at least 
every three years. To follow best practice it is intended that the next 
externally-facilitated review will take place during 2021.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

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53

Election of Directors
The Board can appoint any person to be a Director, either to fill a 
vacancy or as an addition to the existing Board. Any Director so 
appointed by the Board shall hold office only until the next AGM and 
shall then be eligible for election by shareholders. In accordance with 
the Articles, Mike Schmidt, Jo Boydell and Steve Johnson will be 
offering themselves for election at the forthcoming AGM, along with 
all the other Directors for re-election, with the exception of Luke 
Mayhew who has announced his intention to step-down. The AGM is 
to be held at DFS Head Office, 1 Rockingham Way, Redhouse 
Interchange, Adwick-le-Street, Doncaster, DN6 7NA, on 14 November 
2019, full details of which are set out in the notice of meeting 
accompanying this Annual Report.
As noted above, following the formal internal evaluation process of 
the effectiveness of the Board, the Board is satisfied that each 
Director remains competent to discharge his/her responsibilities as a 
member of the Board.

External appointments
The Executive Directors may accept outside appointments provided 
that such appointments do not in any way prejudice their ability to 
perform their duties as Executive Directors of the Company.  
Tim Stacey and Mike Schmidt do not currently hold any outside 
appointments.

The Non-Executive Directors’ appointment letters anticipate a 
minimum time commitment of two days per month, recognising that 
there is always the possibility of an additional time commitment and 
ad hoc matters arising from time to time, particularly when the 
Company is undergoing a period of increased activity. The average 
time commitment inevitably increases where a Non-Executive 
Director assumes additional responsibilities such as being appointed 
to a Board Committee. 

All new Directors undergo a very detailed induction programme and 
as such spend considerably more than the minimum commitment 
during the course of a year. An assessment of the time commitment 
required under the terms of reference for the Board all Non-Executive 
Directors’ are required to inform the Chairman before accepting 
another position in order to ensure the director has sufficient time  
to fulfil their duties. 

Shareholder engagement
The Board actively seeks and encourages engagement with major 
institutional shareholders and other stakeholders. Senior executives, 
including the Chief Executive Officer and Chief Financial Officer 
regularly meet with analysts and institutional shareholders to keep 
them informed of significant developments and to develop an 
understanding of their views which are discussed with the Board.

In addition, all Directors receive reports and briefings during the year 
about the Company’s investor relations programme and receive 
feedback obtained by the Company’s brokers after meetings, in order 
to maintain an understanding of market perceptions. External 
analysts’ reports on the Group are also circulated to the Directors.

In addition to the extensive engagement carried out by the Chief 
Executive Officer and Chief Financial Officer, the Chairman, and 
Chairs of the Remuneration and Audit Committees met or spoke to a 
number of shareholders during the year. The Chairman makes himself 
available to shareholders so that any major issues and concerns are 
communicated to the Board through the Chairman.  
All major shareholders are given the opportunity to meet with the 
Senior Independent Non-Executive Director and he is available to 
meet with major shareholders when requested to do so, having met 
with several shareholders immediately prior to the start of the 
financial year. No requests were received during the year for the 
Senior Independent Non-Executive Director to meet with 
shareholders.

In particular, the Company communicates with both the institutional 
and private shareholders through the following means:

Interaction with all shareholders
•  The Company’s corporate website (www.dfscorporate.co.uk), 
where investor information and news is regularly updated. 
•  The Annual Report, which sets out details of the Company’s 

strategy, business model and performance over the past financial 
year and plans for future growth. 

•  The Annual General Meeting, where all shareholders have the 
opportunity to vote on the resolutions proposed and to put 
questions to the Board and executive team. 

•  Presentations of full-year and interim results to analysts and 

shareholders, which are also available on the Company’s corporate 
website. 

Interaction with institutional shareholders
•  The Chief Executive Officer and Chief Financial Officer hold 

meetings with institutional investors following the full-year and 
interim results. 

•  The Chairman meets with institutional shareholders where 

appropriate. 

Interaction with private shareholders 
•  Dial-in facility to live presentations of the full-year and interim 

results. 

•  Dedicated email point of contact to answer shareholder questions 

and queries. 

Investor relations activity, analysis of the share register, comments by 
analysts, views of major shareholders and advice from the Company’s 
brokers are all ongoing items of review by the Board in order to 
maintain a clear understanding of market perceptions.

In particular, the potential effects of MiFID II on market awareness  
of our investment proposition are closely monitored by the Chief 
Financial Officer so that any adverse trends can be identified and 
reported to the Board in a timely manner. Although no material effect 
has been experienced to date, this issue remains under review to 
enable the approach to investor relations to be tailored as appropriate.

Relations with other stakeholders
The Group considers our customers, colleagues, suppliers, the 
environment and community as our principal stakeholders in addition 
to our shareholders. The Sustainability and Responsibility Report on 
pages 40 to 45 sets out more detail on how we manage our 
relationships with them.

The Non-Executive Directors are available to discuss any matter 
stakeholders might wish to raise. The Chairman and Non-Executive 
Directors are also available to attend investor relations meetings or to 
request meetings with investors or analysts independently of the 
Executive Directors, if required.

DTR Disclosure
The disclosures required under DTR 7.2 of the Disclosure and 
Transparency Rules are contained in this report, and the Audit 
Committee and Nomination Committee Reports, except for 
information required under DTR 7.2.6 which is contained in the 
Directors’ report on pages 84 to 86.

Signed on behalf of the Board of Directors. 

Elizabeth McDonald 
Company Secretary
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

54

Audit Committee report

Jo Boydell
Chair of the Audit Committee

The role of the Audit Committee
The primary responsibilities of the Committee  
remain the oversight of the Group’s external financial 
reporting, internal controls and risk management, and 
the effectiveness of both the internal audit function 
and the external audit. 

Key activities during FY19
•  Jo Boydell appointed as new Committee Chair 

•  updated terms of reference approved by  

the Board

•  restructure of risk and internal audit resource to 

create Group function

•  regular review of implementation of new lease 

accounting standard IFRS 16

DFS Furniture plc
Annual Report & Accounts 2019

The Audit Committee plays  
a key role in monitoring the 
integrity of the Group’s  
financial reporting and 
assessing internal controls. 

On behalf of the Board, I am pleased to present this year’s  
Audit Committee report. This report is my first as Chair of the 
Committee, having joined the Board and the Committee in 
December 2018 and succeeded Julie Southern as Chair from  
April 2019. I thank Julie for her support during this transition of 
responsibilities. We were also pleased to welcome Steve Johnson  
as a new Committee member during the year.

In addition to its routine reviews of half-yearly external financial 
reporting, the Committee has received regular progress updates on 
the Group’s implementation of IFRS 16 Leases, which is applicable to 
the Group from FY20. The expected impact on the Group’s financial 
statements is detailed on page 106. The Committee has also 
reviewed the Group’s adoption of IFRS 9 and IFRS 15 which both 
took effect in FY19.

Updated Committee terms of reference were approved by the 
Board in May 2019, which included certain changes to support 
compliance with the revised UK Corporate Governance Code. In 
particular, the Committee now has a responsibility to ensure the 
Group has procedures in place to identify emerging risks. The 
consideration of emerging risks has formed part of Committee’s 
broader reviews and risk discussions during the year.

The restructure of risk and internal audit resource to create a truly 
Group-wide function is a positive development to improve 
consistency across the Group and support delivery of a risk-based 
internal audit agenda.

With regard to the external audit, the Committee has decided to 
conduct a tender process in the course of FY20, with a view to 
appointing for the FY21 audit. This is earlier than currently required 
by the relevant regulations in order to ensure a managed and 
ordered approach.

The effectiveness of the Committee was considered as part of the 
annual Board evaluation and I am pleased to report that no 
significant areas of concern were identified and the Committee was 
viewed as operating effectively.

I thank my fellow Committee members for their valuable 
contribution and support during the year, and I welcome any 
comments or questions from shareholders.

Composition
The Audit Committee was chaired by Julie Southern until 1 April 
2019 when she stepped down from the Board. Jo Boydell succeeded 
Julie as Chair of the Committee from that date. Other current 
Committee members are Luke Mayhew, Alison Hutchinson and 
Steve Johnson (appointed in December 2018).

The Governance Code recommends that all members of the Audit 
Committee are Non-Executive Directors, independent in character 
and judgement and free from any relationship or circumstance 
which may, could or would be likely to, or appear to, affect their 
judgement and that one such member has recent and relevant 
financial experience. The Board considers that, by virtue of her 
current executive role, details of which are set out on page 47, 

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Financial statements

55

Jo Boydell has recent and relevant financial experience and the 
Company complies with the requirements of the Governance Code 
in this respect. Furthermore, all Committee members have 
extensive relevant commercial and operational experience in large 
retail/customer-facing organisations which both benefit the 
Committee and collectively illustrate its competence relevant to the 
sector in which the Group operates.

Activities of the Audit Committee
The Audit Committee of the Group met three times during the 
year and attendance at those meetings is shown on page 51. At 
each meeting, standing agenda items relating to internal audit, 
reputational risk, whistleblowing and litigation issues  
were reviewed.

In addition, the other matters covered at each meeting are 
summarised below:

2018

September 2018
•  FY18 full year results, including reviews of going concern  

and viability reporting

•  External audit findings for FY18, including KPMG LLP’s 

performance and subsequent re-appointment
•  FY18 preliminary statement and Annual report
•  Update on estimated additional consideration payable  

on the Sofology acquisition

•  Group risk report
•  Group internal audit report 

2019

March 2019
• 

Interim results for FY19, including the application of new 
accounting standards (IFRS 9 and IFRS 15)

•  External audit interim review findings
•  FY19 interim results announcement and presentation
•  Progress update on implementation of IFRS 16
•  Group risk report
•  Group internal audit report

June 2019
•  Group internal audit and interim risk update
•  External audit plan and strategy for FY19
•  Progress update on implementation of IFRS 16
•  Adoption of updated committee terms of reference
•  Review of non-audit services policy
•  Tender of external audit

Biographies of the Independent Non-Executive Directors are 
included on pages 46 and 47 and a summary of their principal skills 
and experience is shown on page 51.

The Chief Executive Officer, Chief Financial Officer and Chair of the 
Board attend meetings of the Audit Committee by invitation, as do 
KPMG LLP’s Audit Partner and members of the Executive Board and 
senior management as appropriate. The Company Secretary also 
attends by invitation in order to maintain a record of the meetings.

Roles and responsibilities
The Audit Committee assists the Board in discharging its 
responsibilities with regard to the oversight of:

Financial reporting:
•  Monitoring the integrity of the financial statements of the 
Group, including its annual and half yearly reports, and 
considering the clarity and completeness of disclosures 
therein;

•  Reviewing and challenging any changes to accounting 

policies, accounting for significant or unusual transactions 
and the application of appropriate judgements and 
estimates;

•  Advising the Board on whether the Group’s financial 

statements are fair, balanced and understandable; and
•  Assessing the assumptions and sensitivities underlying the 

Group’s Viability Statement.

Internal controls and risk management:
•  Reviewing the Group’s processes and procedures for 

ensuring that material business risks, both existing and 
emerging, are properly identified and managed;

•  Reviewing the adequacy and effectiveness of the Group’s 

internal financial controls and risk management systems; and

•  Reviewing the Group’s arrangements with regard to 

employee/contractor whistleblowing, fraud detection, 
prevention of bribery and money-laundering.

Internal and external audit:
•  Monitoring and reviewing the effectiveness of the Group’s 
internal audit function in the context of the Group’s overall 
risk management system; 

•  Overseeing the Group’s relationship with its external auditor, 
including their appointment, remuneration, independence 
and the effectiveness of the audit process; and 

•  Developing and implementing a policy on the supply of 

non-audit services by the external auditor.

The ultimate responsibility for reviewing and approving the 
Annual report and accounts and the half-yearly reports remains 
with the Board. The Audit Committee will give due consideration 
to laws and regulations, the provisions of the UK Corporate 
Governance Code and the requirements of the Listing Rules.

The Audit Committee reviews the content of the Annual report 
and accounts and advises the Board on whether, taken as a 
whole, they are fair, balanced and understandable and provide 
the information necessary for shareholders to assess the 
Company’s position and performance, business model  
and strategy.

DFS Furniture plc
Annual Report & Accounts 2019

56

Audit Committee report continued

Following the FY19 year end, at the September 2019 meeting, the Committee reviewed and approved, for consideration by the Board, the 
financial results for the 48 weeks ended 30 June 2019 including a review of the full year external audit. As part of that review process, the 
members of the Committee reviewed the Annual Report, including the adequacy of the disclosure with respect to going concern and 
viability reporting in order to conclude whether the Annual Report taken as a whole was fair, balanced and understandable.

This additional review by the Audit Committee, supplemented by advice received from external advisors during the drafting process, 
assisted the Board in determining that the report was fair, balanced and understandable at the time that it was approved. The Committee 
considered the appropriateness of preparing the accounts on a going concern basis, including consideration of forecast plans and 
supporting assumptions as well as sensitivity analysis and concluded that the Company’s financial position was such that it continued to be 
appropriate for accounts to be prepared on a going concern basis.

Significant issues considered in relation to the financial statements
The Committee, together with management and the Group’s external auditor, considered the following significant matters in relation to the 
financial statements and how these were addressed.

Impairment of intangible assets

As a result of business acquisitions, the Group has 
recognised significant balances for goodwill and brand 
names. Goodwill must be tested annually for impairment; 
other intangible assets are tested when there are indicators 
that they may be impaired.

The assessment of potential impairment requires a number 
of judgements and estimates to be applied in determining 
the relevant future cash flows and the discount rate to be 
applied.

Note 9

The Committee reviewed the approach taken by management 
to impairment testing, and assessed the reasonableness of the 
underlying assumptions and financial forecasts used.

The Committee also reviewed KPMG’s report and discussed 
their observations and findings in this area.

Provisions

Note 19

In accordance with IFRS, the Group maintains a number of 
provisions, primarily relating to: the cost of satisfying 
guarantees offered to customers; dilapidations and other 
property-related liabilities; and the valuation of finished 
goods inventory. The determination of these provisions is 
inherently uncertain as they rely on using historical data to 
estimate future liabilities.

The Committee considered management’s documented 
rationale and basis for these provisions to challenge and assess 
their reasonableness and adequacy. 

The Committee also reviewed KPMG's audit report and 
discussed their observations and findings in this area.

Viability reporting

In addition to the statement on going concern, the Group is 
required to make an assessment on its longer term viability. 
This requires the application of a number of judgements and 
estimates, particularly given the current uncertainty in the 
UK consumer market surrounding the UK's departure from 
the European Union.

Page 33

The Committee, along with the Group’s external auditor, has 
reviewed management’s assessment of the prospects of the 
Group for the three years from 30 June 2019, being a reasonable 
period for the assessment of key risks for a retail business given 
continuing political and economic uncertainties. This review 
included the challenging of assumptions and stress-testing of 
the scenario modelling and concluded that the Board is able to 
make the viability statement on page 33 of the Strategic Report.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

57

Regulatory oversight
During the second half of FY19, the Company received an enquiry 
letter from the Conduct Committee of the Financial Reporting 
Council (“FRC”) as part of its ongoing monitoring of UK corporate 
reporting. The letter requested certain information in respect of the 
Group’s FY18 Annual report, principally regarding impairment 
testing, alternative performance measures and the presentation of 
cost of sales. The Group responded in detail to these enquiries and 
proposed a number of enhancements to its Annual report that  
would address the questions and comments raised. These 
enhancements, including the provision of a detailed glossary of 
alternative performance measures, have been incorporated into the 
FY19 Annual report. The FRC subsequently confirmed that it had 
closed its enquiries.

Assessment of effectiveness of the external 
audit process
The Audit Committee oversees the relationship with the external 
auditor and considers the re-appointment of the Company’s auditor, 
KPMG LLP, before making a recommendation to the Board to be put 
to shareholders. As part of this responsibility, the Committee 
approved the audit plan for the 48 weeks ended 30 June 2019 and 
reviewed the auditor’s findings and management representation 
letters. Prior to recommending the appointment of KPMG LLP at the 
forthcoming AGM to the Board, the Audit Committee reviewed the 
audit process, the performance of the auditor and its ongoing 
independence, taking into consideration input from management, 
responses to questions from the Committee and the audit findings 
reported to the Committee. Based on this review, the Committee 
concluded that the external audit process had been run efficiently 
and that KPMG LLP has been effective in its role as external auditor.

Approach to appointing the external auditor and how 
objectivity and independence are safeguarded relative to 
non-audit services
Following the implementation of the EU Audit reforms, the  
Audit Committee has agreed a policy intended to maintain the 
independence and integrity of the Company’s auditor when acting 
as auditor of the Group’s accounts. The policy governs the provision 
of non-audit services provided by the auditor and, in summary, 
categorises the types of non-audit services as:
•  Prohibited – services that have the potential to impair or appear 

to impair the independence of their audit role 

•  Permissible (subject to approval limits) – services which 

primarily relate to work that is outside the required scope of the 
statutory audit, but is consistent with the role of the external 
statutory auditor 

•  Services to be considered on case-by-case basis – all other 

services of an advisory or other nature that do not compromise 
the independence of the external auditor. 

In any event, within each of the Group’s legal entities, the cumulative 
total of non-audit fees paid to the external auditors within each 
financial year must not exceed 70% of that financial year’s audit fee. 
The above policy has been adhered to throughout the financial year 
ended 30 June 2019, during which no non-audit services were 
provided by the Group’s external auditor, other than an interim 
review which is closely related to the audit.

Independence safeguards
The external auditor is required periodically to assess whether, in its 
professional opinion, it is independent and those views are shared 
with the Audit Committee. The Committee has authority to take 
independent advice as it deems appropriate in order to resolve 
issues on auditor independence. No such advice has been required 
to date. There are no contractual obligations in place that restrict 
the choice of statutory auditor.

As noted in last year’s Annual report, the current audit firm was 
appointed while the Group was under private ownership and has 
served the DFS business for over 20 years. Corporate governance 
practice for public companies requires that external audits are put 
out to tender at least every ten years. The Company became a 
publicly listed entity in 2015, meaning that KPMG LLP may remain as 
external auditor without re-tender for ten years from that date, until 
the completion of the 2025 annual audit.

However, should the Company enter the FTSE 350 index, additional 
regulations would apply which would instead make the starting point 
for the ten years the date of KPMG LLP’s first appointment. Entry 
into the FTSE 350 would therefore effectively trigger a need to 
retender by 2021 or earlier.

The Committee considers the need to tender the audit on an annual 
basis. The growth and development of the Group in recent years has 
increased the possibility that the Company could enter the FTSE 
350 and therefore be required to re-tender earlier than 2025. To 
ensure a managed and ordered approach, the Committee has 
elected to conduct a tender process during FY20, with the aim of 
appointing a firm for the FY21 financial year at the November 2020 
Annual General Meeting.

Independence assessment by the Audit Committee
The Committee is satisfied that the independence of the external 
auditor is not impaired and notes that the audit firm’s engagement 
partner rotation policy has been complied with. Furthermore, the 
level of fees paid for non-audit services, details of which are set out 
in note 3 to the financial statements, does not jeopardise its 
independence.

The Committee has assessed the performance and independence 
of the external auditor and recommended to the Board the 
re-appointment of KPMG LLP as auditor until the AGM in 2020.  
As noted above, a tender process will be conducted during FY20.

Internal audit
A formal Group restructure of our Internal Audit and Risk function 
was completed during FY19, enabling the separate Sofology and 
DFS Group teams that existed within the Group to merge into one.  
A new Group Head of Audit and Risk has been appointed to lead the 
Group strategy, reporting into the Financial Services, Risk and Audit 
Director. The new department structure has very clear lines of 
reporting and responsibility, and will ensure a consistent Group 
approach going forward to both Audit work, and Risk management.

The audit plan for FY19 had a wide scope and focus, and progress to 
plan was closely tracked and reported at the Audit Committee 
meetings during the year. As guided by the biannual review of the risk 
register/profile and specific business requirements, emphasis 
continues to be placed on:
•  Key identified risk areas including business continuity, ethical 

production and cyber security; 

•  Regulatory areas such as data protection and the Group’s  FCA 

regulatory responsibilities for credit broking, including complaints 
handling; the store environment, particularly in relation to 
conduct risk and stock management; 

•  Customer Distribution Centres (CDCs), particularly in relation to 

stock management; and 

•  Production and supply chain, to ensure consistent 

implementation of operational/compliance procedures, including 
health and safety. 

DFS Furniture plc
Annual Report & Accounts 2019

58

Audit Committee report continued

We have continued our focus on the completion of actions identified 
in audit reports to ensure any weaknesses are addressed and 
standards are continually developed. In each case, clear ownership, 
coupled with realistic deadlines, is complemented by an internal 
audit-owned verification process which must be completed before 
the action is closed. To ensure our audit resource is used to best 
effect we continue to adopt a risk-based audit approach particularly 
in respect of our store network which takes account of previous 
results, volume/size, time since last audit and monitoring of key risk 
indicators. Internal audit reports continue to be issued to key 
management highlighting significant issues and making relevant 
recommendations. Separate monthly meetings have been held 
throughout the year with Retail and Supply Chain management to 
ensure issues are proactively identified along with any trends/
themes being addressed across the estate. Summarised reporting 
of internal audit results is provided to the Governance Risk and 
Compliance committee on a monthly basis, and to the Audit 
Committee three times per year.

The effectiveness of the internal audit team, and its level of 
resource, is reviewed by the Committee at least annually. This 
assessment includes the ongoing review of the:
•  Audit agenda and operational plans (including resource 

requirements); 

•  Results of the audit fieldwork and any significant issues 

highlighted; and 

•  Management of any corrective actions implemented. 

Internal control and risk management
The Board is responsible for the overall system of internal controls 
for the Group and for reviewing its effectiveness. In accordance with 
FRC guidance, it carries out such a review at least annually, covering 
all material controls including financial, operational and compliance 
controls and risk management systems.

• 

• 

The Governance, Risk and Compliance committee places emphasis 
on key metrics and management information designed to provide 
oversight of performance and highlight any potential detriment or 
risk to the Group while seeking to achieve the very best customer 
outcomes and provide a safe environment for staff, customers and 
data alike. During the year, this management information has 
continued to be developed and refined in direct association with the 
ongoing review of the risk register.

The Board is ultimately responsible for the Group’s system of 
internal controls and risk management and discharges its duties in 
this area by:
•  Holding regular Board meetings to consider the matters reserved 

for its consideration; 

•  Receiving regular management reports which provide an 

assessment of key risks and controls; 

•  Scheduling annual Board reviews of strategy including reviews of 

the material risks and uncertainties facing the business; 

•  Ensuring there is a clear organisational structure with defined 

responsibilities and levels of authority; 

•  Ensuring there are documented policies and procedures in place; 

and 

•  Scheduling regular Board reviews of financial budgets and 

forecasts with performance reported to the Board monthly. 

In reviewing the effectiveness of the system of internal controls, the 
Audit Committee will continue to:
• 

review the risk register compiled and maintained by senior 
managers within the Group at least bi-annually and question and 
challenge where necessary; 
regularly review the system of financial and accounting controls; 
and 
report to the Board on the risk and control culture within the 
Group. 

The system of internal controls is designed to manage rather than 
eliminate the risk of failure to achieve business objectives and can 
only provide reasonable and not absolute assurance against material 
misstatement or loss. The Group has operating policies and controls 
in place covering a range of issues including financial reporting, 
capital expenditure, business continuity and information technology, 
including cyber security, and appropriate employee policies. These 
policies are designed to ensure the accuracy and reliability of 
financial reporting and govern the preparation of financial 
statements.

In particular, a Governance, Risk and Compliance committee 
comprising senior management meets monthly to review changes 
in the regulatory/legal landscape, the Group’s key risks and concerns 
and also ensures the sub-committee framework is working 
effectively.

There are a number of governance sub-committees that focus 
separately on: Conduct Risk; Environmental, Social and Governance; 
Health and Safety; and Legal and Financial. These comprise senior 
and middle management responsible for the ‘day to day’ 
management of the controls to ensure the Group remains both 
compliant and proactively reviews its processes, risks and 
forthcoming changes to ensure it plans in a timely, structured and 
sustainable way.

In respect of the Group’s financial reporting, the Finance 
Department is responsible for preparing the Group financial 
statements using a well-established process and ensuring that 
accounting policies are in accordance with International Financial 
Reporting Standards. All financial information published by the 
Group is subject to the approval of the Audit Committee.

There have been no changes in the Company’s internal control 
during the financial year under review that have materially affected, 
or are reasonably likely to materially affect, the Company’s control 
over financial reporting.

The Board, with advice from the Audit Committee, is satisfied that 
an effective system of internal controls and risk management is in 
place which enables the Company to identify, evaluate and manage 
key risks and which accords with the guidance published by the FRC. 
These processes have been in place since the start of the financial 
year and up to the date of approval of the accounts. Further details 
of specific material risks and uncertainties facing the business can 
be found on pages 28 to 33.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

59

Whistleblowing
The Group is committed to the highest standards of openness, 
honesty, integrity and accountability and, as a result, has a 
whistleblowing policy in place. This policy is intended to make 
employees or third parties aware that they should report any serious 
concerns or suspicions about any wrongdoing or malpractice on the 
part of any employee of the Group. Examples include fraud, 
breakdown in internal controls, misleading customers, bribery, 
modern slavery, dishonesty, corruption and breaches of data 
protection or health and safety. This facility was reviewed in the 
previous year to confirm that appropriate arrangements are in place 
for proportionate and independent investigation of such matters. 
An internal audit of the Group’s whistleblowing process is planned 
for FY20.

During the year, there were eleven reports received through the 
whistleblowing process, all of which were fully investigated and 
addressed in accordance with the policy.

Control environment
The Board is committed to business integrity, high ethical and moral 
values and professionalism in all its activities. The Group has policies 
in place for:
•  Anti-bribery; 
•  Modern slavery;
•  Equal opportunities; 
•  Gifts and entertainment; and 
•  Share dealing. 

In accordance with the obligations under the Reporting on Payment 
Practices and Performance Regulations 2017, the Company has 
submitted its bi-annual reports in line with the legislation during the 
year.

Following an externally-facilitated risk-assessment exercise, the 
Company has also reviewed its practices and processes in order to 
ensure that reasonable prevention procedures are in place to 
prevent the facilitation of tax evasion in line with the new Criminal 
Finances Act 2017.

The Company’s Modern Slavery Statement, which sets out details of 
the policies in relation to slavery and human trafficking, as well as its 
due diligence processes with its partners, has been published on the 
Company’s website (www.dfscorporate.co.uk).

The Company has also updated its Tax Strategy Statement, which is 
published on the Company’s website (www.dfscorporate.co.uk) in 
compliance with its duty under the Finance Act 2016, which sets out 
details of the Company’s attitude to tax planning and tax risk.

Accountability
The Board is required to present a fair, balanced and understandable 
assessment of the Company’s financial position and prospects. The 
responsibilities of the Directors and external auditor are set out on 
pages 87 and 95. As set out in the Directors’ report, the Directors 
consider the Company’s business to be a going concern. The 
Company’s viability statement can be found on page 33.

Jo Boydell
Chair of the Audit Committee
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

60

Nomination Committee report

Ian Durant
Chair of the Nomination Committee

The role of the Nomination Committee
•  The Committee makes recommendations to the 

Board, within the agreed terms of reference, on the 
appointment of Executive and Non-Executive 
Directors ensuring the appropriate blend of skills, 
knowledge and experience.

•  Our terms of reference were reviewed by the 

Committee in light of the recent changes to the UK 
Corporate Governance Code and subsequently 
amended and approved by the Board, on 23 May 2019.

Key activities during FY19
•  planning the succession of the Chief Financial 

Officer.

•  conducted a review of the composition of the Board, 

based on the skills, knowledge, experience and 
diversity of the Board and the requirements of our 
stakeholders.

•  conducted the search for, consideration of, and 
recommendation to the Board of appointment  
two Non-Executive Directors and Chief  
Financial Officer

•  reviewing the pipeline of talent within the Senior 

Leadership team.

DFS Furniture plc
Annual Report & Accounts 2019

This year, the Nomination 
Committee has focused on 
succession planning and 
leadership development. 

The Nomination Committee’s core purpose is to ensure that  
the Group has the appropriate blend of skills, knowledge and 
experience. It has been active in board succession planning and  
on supporting the CEO in leadership development this year.

Following the decision by Nicola Bancroft to retire as Chief Financial 
Officer after 3 years of service, the Committee undertook a process 
to seek a successor. Independent external advice was taken and, 
after a comprehensive process had been concluded, the Committee 
recommended to the Board the appointment of the internal 
candidate Mike Schmidt. Mike has been with the Company since 
2014 and worked closely with Nicola in senior finance roles and as 
Chief Development Officer. On behalf of the Board, I would like to 
express our gratitude to Nicola for her leadership over the years and, 
at the same time, welcome Mike to the Board, as  
her successor. 

After Julie Southern indicated her intention to step down from  
the Board as an Independent Non-Executive Director and Chair  
of the Audit Committee a review of the skills, independence and 
experience of the Non-Executive Directors’ was undertaken and  
a board succession plan developed. Following this two new  
Non-Executive Directors, Steve Johnson, and Jo Boydell, were 
appointed in December 2018. Steve brings a wealth of relevant retail 
and sector experience in listed company and private equity owned 
businesses. Jo is an experienced finance director and has been 
appointed to chair the Audit Committee. I would like to thank  
Julie for her contribution both to the Board and the Senior 
Leadership team and as Chair of the Audit Committee. Steve and  
Jo have settled in well and we welcome their contributions. Further 
planning is underway to ensure the Board continues to have the right 
balance of skills, knowledge and experience in the context of the 
changing market and the strategy needs of the business as we seek 
to recruit a replacement for Luke Mayhew who will be stepping down 
at the Annual General Meeting. 

This year the Group has strengthened its Senior Leadership Team 
with the appointment of Sally Hopson as CEO of Sofology and  
Peter Jenkins as the Managing Director of Dwell, both Sally and 
Peter bring significant experience to the team and a broader 
perspective and will help support the CEO in achieving the Group’s 
strategic goals.

In addition, during the year the roles and responsibilities of the 
Committee were amended to ensure compliance with the 
requirements of the Corporate Governance code (July 2018 version) 
effective for the Group for its 2020 reporting year, with the 
Committee.

Finally, as part of the annual Board evaluation this year, the 
performance of the Nomination Committee was reviewed and  
I am pleased to report that the evaluation showed that the 
Committee was operating effectively.

Ian Durant
Chair of the Nomination Committee
25 September 2019

Strategic report

Corporate governance

Financial statements

61

Composition
The Nomination Committee is chaired by Ian Durant, and comprises 
of all of the Non-Executive Directors. Luke Mayhew and Alison 
Hutchinson were members throughout the year, Steve Johnson and 
Jo Boydell were appointed to the Committee in December 2018 
when they joined the Board and Julie Southern stepped down from 
the Committee when she retired from the Board, in March 2019. 

The Governance Code recommends that a majority of the 
Nomination Committee be Non-Executive Directors, independent 
in character and judgement and free from any relationship or 
circumstance which may, could or would be likely to, or appear to, 
affect their judgement. The Board considers that the Company 
complies with the Governance Code.

Only members of the Committee have the right to attend 
Committee meetings, but the Committee may invite others, 
including the Chief Executive Officer, the Chief People Officer and 
external advisers, to attend all or part of any meeting if it thinks it is 
appropriate or necessary or pursuant to the terms of any agreement 
with shareholders.

The Nomination Committee will meet as often as it deems 
necessary but, in accordance with its terms of reference, at least 
once a year.

Roles and responsibilities
The Nomination Committee is responsible for regularly 
reviewing the structure, size and composition of the Board and 
its Committees (including an appraisal of skills, knowledge, 
experience and diversity, including gender) and for making 
recommendations to the Board with regard to any changes. It is 
also responsible for identifying and nominating for the approval 
of the Board, candidates to fill Board vacancies as and when 
they arise.

The Committee’s terms of reference are available on the 
Company’s corporate website at www.dfscorporate.co.uk.

Activities of the Nomination Committee
The Nomination Committee met formally three times during 
the year, with a number of ad hoc meetings or discussions 
being held to provide updates on the various recruitment 
processes.

The Committee focused its activities on the appointment  
of the Chief Financial Officer and new Independent  
Non-Executive Directors. The main activities of the 
Committee included:
•  The management of the selection process, engaging the 
services of YSC Consulting which is not connected with 
the Company or individual Director), for the appointment 
of Mike Schmidt as Chief Financial Officer from 11 July 
2019. 

•  Conducting the search and selection process, engaging 
the services of Spencer Stuart for the appointment of Jo 
Boydell, as an Independent Non-Executive Directors from 
6 December 2018 and Chair of the Audit Committee (Chair 
from 1 April 2019).

•  Conducting the search and selection process, engaging 
the services of Spencer Stuart for the appointment of 
Steve Johnson, as an Independent Non-Executive 
Director from 6 December 2018.

•  The ongoing review of the talent and succession planning 

for the Board and Senior Leadership team including 
assessment of their training and development needs;
•  The internal review of the Committee’s effectiveness; 
•  A review of Directors’ time commitments and 

independence; and 

•  The consideration of the re-election of Directors at the 

Annual General Meeting. 

DFS Furniture plc
Annual Report & Accounts 2019

62

Nomination Committee report continued

Recruitment process for  
Chief Financial Officer’s succession
As part of the Chief Financial Officer’s succession planning 
process, the Nomination Committee had previously identified  
a potential internal candidate for the role. Following, the 
decisions of Nicola Bancroft to step down, the internal 
candidate underwent a leadership assessment and interview  
by YSC Consulting.

Stage 1

During this time, job description and person specification was 
prepared, considering the likely strategic direction of the Group, 
the view of the Chief Executive Officer was sought as to the 
skills, experience and knowledge required for the role. A review 
of the population of external candidates was carried out and 
formally reported back to the Nominations Committee on both 
internal and potential external candidates. 

Stage 2

A presentation was made by the short-listed candidate to  
the Nomination Committee, after which the Nomination 
Committee made a recommendation to the Board which  
was endorsed.

Stage 3

Throughout this process, the Nomination Committee proactively 
considered transition management issues in order to ensure the 
handover to the new Chief Financial Officer was as smooth as 
possible, a Board Mentor from Criticaleye was provided to the 
Chief Financial Officer to support him in his new role, given the 
challenging market conditions prevailing in the upholstery 
furniture sector and the choice of an internal candidate.

Recruitment process for Non-Executive Directors
With regards to the replacement of Julie Southern as a Non-
Executive Director, the Nomination Committee was advised by 
Spencer Stuart and a brief was developed based on an assessment 
of the strategy for the business, including the likely challenges in the 
years ahead, as well as defining the best cultural fit for success.

Several potential candidates were considered from which a short- 
list was prepared and subsequently met by members of the 
Nomination Committee. 

Given her extensive work with the retail industry and her experience 
as the Chief Financial Officer for a major UK company, the 
appointment of Jo Boydell as an Independent Non-Executive 
Director and Chair of the Audit Committee, was recommended to 
the Board which was endorsed.

During the review of the Board’s composition and the search  
for a Non-Executive Director to replace Julie Southern the 
Committee considered the composition of the Board and concluded 
it would be beneficial to appoint an additional experienced  
Non-Executive Director.

After an introduction by Spencer Stuart all Executive search and 
selection discussions with the Committee and Executive Directors it 
was decided that given his experience in retail and marketing the 
appointment of Steve Johnson was recommended to the Board as 
an Independent Non-Executive Director, which was endorsed.

All new Directors are subject to an in-depth and tailored induction 
process. The new Directors met with all the members of the Senior 
Leadership Team, visited stores across the Group, the factories, 
design studio and held induction meetings with key members of the 
wider management team, as well as the Company’s financial 
advisors, legal advisors and brokers.

Diversity
The Senior Leadership Team believe that increasing the diversity  
of its staff and operational teams is an important component to 
deliver the strategy. This is most evident in its support for gender 
diversity, having committed to a programme to encourage a  
higher proportion of female appointments across the business, 
subject always to there being a sufficiently experienced candidate 
for a specific role. 

Whilst the Board has not committed to any specific diversity  
targets, we are pleased that our Board continues to have a good 
balance and that our female directors play key roles within the Board. 
Alison Hutchinson has recently been appointed as the Company’s 
Senior Independent Non-Executive Director and Chair of the 
Remuneration Committee and Jo Boydell was appointed the  
Chair of the Audit Committee during the year.

We will continue to give due consideration to talent, balance and 
diversity when making new appointments to the Board 

Ian Durant
Chair of the Nomination Committee
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

Directors’ remuneration report

63

This year the Committee has focused 
on implementing our new Policy. 
Our aim is to ensure that our 
remuneration arrangements  
support the delivery of the Group’s 
challenging long-term strategy  
and enables the attraction, retention 
and motivation of senior executives  
in a way which is aligned with our 
purpose and culture. 

Alison Hutchinson
Chair of the Remuneration Committee

The role of the Remuneration Committee 
•  The Committee makes recommendations to the 

Key activities during FY19 
•  Obtained approval for a new Directors’ Remuneration 

Board, within agreed terms of reference, on 
remuneration for the Executive Directors and 
Chairman of the Board and has oversight of 
remuneration arrangements for the Senior 
Leadership Team.

•  Our terms of reference were reviewed by the 

Committee in light of the recent changes to the  
UK Corporate Governance Code and were 
subsequently amended and approved by the Board  
on 23 May 2019. 

•  None of the Committee members has any personal 

finance interest (other than some as minority 
shareholders) in the decisions made by the 
Committee, conflicts of interest arising from cross-
directorships or day-to-day involvement in running 
the business.

Policy following engagement and feedback from 
majority of our major shareholders.

•  Reviewed and determined for the Executive Directors 

and Executive Committee: 

 – Salary levels for FY20

 – Outcomes vs. performance targets for 

outstanding annual bonus and LTIP awards 

 – Performance targets and participation levels for 

the annual bonus and LTIP awards 

•  Consideration of remuneration arrangements for the 
outgoing CFO, Nicola Bancroft and incoming CFO, 
Mike Schmidt. 

•  Considered developments in executive pay and 

Corporate governance, particularly the new 2018 
Corporate Governance Code. 

Contents of this report 

Page

Part A: Annual statement by the Committee Chair 

Part B: At a glance

Part C: DFS’ remuneration philosophy 

Part D: Remuneration Policy summary 

Part E: Wider workforce reporting 

Part F: Annual report on remuneration 

64

67

69

70

77

79

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Directors’ remuneration report continued

Part A: Annual Statement by the Remuneration 
Committee Chair 

Dear Shareholder, 

On behalf of the Board, I am pleased to present my first 
Remuneration Committee report for the financial year ended  
30 June 2019. In November 2018 I took over from Luke Mayhew as 
Chair of the Committee. I would like to thank Luke for his guidance 
and support as I transitioned into the role and also for overseeing the 
approval of our 2018 Remuneration Policy (“Policy”).

There have been some changes to the Committee this year. Julie 
Southern stepped down from the Board in March 2019. I would like  
to express my thanks to Julie. We welcomed Jo Boydell and Steve 
Johnson in December 2018. Both Jo and Steve bring a wealth of 
experience, knowledge and insight to the Committee. 

The Committee’s agenda for the year was another full one as we 
concluded on the review of the Policy, assessed year end outcomes 
and approved new awards and targets under the bonus and LTIP.  
In addition, we also considered remuneration arrangements for our 
outgoing CFO, Nicola Bancroft and incoming CFO, Mike Schmidt. We 
also began work in response to the new UK Corporate Governance 
Code (“Code”) and secondary legislation coming into force for 2019.  
I have set out further detail on these matters in this letter. 

This year we have taken the opportunity to refresh our report; we 
have included some more detail on DFS’ remuneration philosophy, a 
new “at a glance” summary and provided some additional context on 
DFS’ remuneration arrangements. We have also provided more 
detail on DFS’ employee value proposition and wider workforce 
considerations.

Overview 
This year has seen solid growth driven by our strategy to be “Leading 
Sofa Retailing in the Digital Age”. As highlighted in the strategic 
section of our Annual Report, the Group has made good progress 
against its three strategic pillars of:

•  Drive DFS Core 
•  Build the Platforms
•  Unlock New Growth

Examples of the progress from the strategy include growth in 
underlying Group gross sales of 7.4% and also the strong online 
growth of 16.6% in extremely challenging circumstances for UK 
retail companies. 

Policy review 
We received strong shareholder support and our Policy was 
approved at the 2018 AGM. The Policy received over 97% support 
and it became effective from the date of the 2018 AGM for an 
intended three year period (detailed shareholding voting can be 
found on page 67). We consulted on the Policy with many of our 
major shareholders and their representative bodies and I would like 
to thank all those who engaged with us during the consultation 
process. We greatly value the feedback of our shareholders and will 
continue to ensure an open dialogue is maintained. The full Policy 
can be found on the DFS plc website (www.dfscorporate.co.uk) and a 
summary is included on pages 70 to 72.

Earlier this year, we communicated details of our new long-term 
growth strategy to our shareholders and this underpins our Policy. It 
is an ambitious and challenging strategy and further details are set 
out on pages 20 to 27. The Board believes that the Senior Leadership 
Team are making solid progress in a number of areas and key 
achievements for the year are detailed on pages 2 to 3. 

Remuneration outcomes for FY19
As set out on page 36, this year the Group also changed its  
financial year end to 30 June. As a result the remuneration 
outcomes set out in this report are based on an 11-month period 
ending 30 June 2019. 

Outcomes under the annual bonus scheme and LTIP reflecting 
performance against our strategy are set out below: 

Annual bonus outcomes 
•  Our annual bonus considers key annual financial measures 
(revenue, underlying profit before tax, cash flow and Net 
Promoter Score) and personal performance targets. Last year  
we increased the proportion of the financial component of the 
annual bonus into PBT and reduced the proportion in relation  
to revenue. 

•  We set stretching financial targets taking into account our 

business plan and market consensus expectations at the time. 
The targets and outcomes against them also reflected that FY19 
would be an 11-month year. 

•  The Committee undertook a robust assessment of the Group’s 
performance during the year, taking into account both financial 
and non-financial measures and believes that the formulaic 
outcomes under the bonus are justified. No discretion has been 
exercised by the Committee in respect of the FY19 annual bonus.

•  The bonus outcomes against targets for each of the Executive 

Directors was follows: 

Max 
opportunity 
for FY19 
(% of salary)1

Outcome  
(% of 
maximum 
opportunity)2

Bonus paid in 
cash 
(£000)

67%
67%
25%

26.2% £69,760
30.0% £59,956
32.2% £36,153

The progress in the year, despite an uncertain environment, is 
reflected in our shareholder returns, with TSR growth above our 
peers, particularly those in the retail sector. I am therefore pleased 
to report that this performance has led to the first partial vesting of 
share awards granted under our LTIP introduced on IPO. 

Name

Tim Stacey
Nicola Bancroft 
Ian Filby 

Notwithstanding this good strategic progress which has been 
captured in the Executive Directors’ personal objectives, and the 
solid financial performance, the annual bonus payments being 
awarded are the lowest since our IPO, and reflect the stretching 
financial targets which were set. As a Committee, we believe that 
overall the remuneration outcomes appropriately reflect Group 
performance in the challenging economic environment, whilst also 
rewarding Executive Directors for their strong leadership and 
progress made following the development and implementation of 
our new business strategy.

Notes
1.  For the shorter financial year the bonus opportunity has been pro-rated for 11/12 

months to 92%. Bonus opportunities have also been further pro-rated to reflect the 
period the individual was an Executive Director.

2.  Tim Stacey became the CEO and Executive Director on 1 November 2018. Nicola 

Bancroft stepped down from the CFO role and the Board in March 2019. Ian Filby was 
the CEO until 31 October 2018 and then stepped down from the Board. 

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Financial statements

65

Long-Term Incentive Plan (LTIP) outcomes 
• 

I am pleased to report that it is currently anticipated that 28.6% of the 2016 LTIP award will vest on 15 November 2019. This represents 
the first vesting of an LTIP award since the Company listed on the stock market in 2015.

•  The relative TSR condition resulted in 57.2% of this proportion of the award vesting. No element will vest in respect of the EPS growth 

proportion of the award. Further details are set out on page 68. 

•  The Committee is comfortable that this level of vesting is consistent with the underlying performance of the business and has not 

exercised any discretion to depart from the formulaic outcomes.

Remuneration for FY20 
In FY20 we will continue to operate our remuneration arrangements in line with the Policy approved at the 2018 AGM by our shareholders. 

Remuneration arrangements for the CEO, Tim Stacey 
As stated in the 2018 Directors’ Remuneration Report, we set Tim’s salary at a lower level compared to his predecessor but with the 
intention to increase Tim’s salary to £440,000 p.a. on a stepped basis over a two-year period subject to corporate performance being 
deemed satisfactory by the Board. We also stated last year that our intention is to increase the maximum annual bonus opportunity from 
100% to 120% of salary in steps over 2 years but only if corporate performance has been satisfactory in the Board’s view. 

The Board are satisfied that under Tim’s leadership the Group has delivered solid trading performance and made good progress towards 
executing our long-term growth strategy. This has happened against a backdrop of political and economic volatility which continues to 
present significant challenges for the retail sector.

The Committee believes that it is, therefore, appropriate to increase Tim’s salary to £420,000. This is a 5% increase and will take effect in 
April 2020 in line with the timing of the salary review for the workforce. It should be noted that pension contributions to Tim are fixed and 
increases to salary over time will be non-pensionable. The Committee will also increase his annual bonus opportunity to 110% of salary 
effective FY20. As set out in last year’s Directors’ Remuneration Report, as Tim’s annual bonus is now greater than 100%, mandatory bonus 
deferral into shares for three years will be introduced where the payment is greater than 75%.

Base salary 
Pension
Annual bonus
LTIP
Shareholding requirement 

£420,000 p.a.
£50,000 p.a. (fixed amount)
110% of salary 
150% of salary 
250% of salary 

Remuneration arrangements for the incoming CFO, Mike Schmidt 
On 11 July 2019, the Board appointed Mike Schmidt as CFO. Mike has been with DFS since 2014. In considering Mike’s remuneration package, 
we have sought to act fairly and pay no more than is necessary whilst also recognising the value, experience and insight that Mike brings to 
the role. Mike’s package is fully aligned with our Policy. 

When determining Mike’s remuneration package, the following decisions were made: 

•  The base salary level is the same as Mike’s predecessor, Nicola Bancroft. In line with the rest of our workforce, Mike’s salary will be 

reviewed in April 2020. Any increases awarded will be in line with those awarded to the wider workforce. 

•  Mike’s annual bonus opportunity will be 100% of salary, in line with the opportunity awarded to the outgoing CFO; and 
•  We have frozen Mike’s pension contribution level to the level he received in his previous role (£29,250 p.a. which equals 9.8% of salary). 

This level is lower than the pension provided to his predecessor (Nicola Bancroft received a fixed pension contribution of £40,000). Future 
increases to salary will be non-pensionable and over time Mike’s pension contribution as a percentage of his salary will reduce. 

Base salary 
Pension
Annual bonus
LTIP
Shareholding requirement 

£300,000 p.a. 
£29,250 p.a. (fixed amount) 
100% of salary 
120% of salary 
250%

In relation to the performance measures for annual bonus and LTIP awards for FY20, our approach is described on pages 71 and 72. 

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Directors’ remuneration report continued

Our compliance with the 2018 UK Corporate Governance Code (“Code”)
The new 2018 UK Corporate Governance Code will not be effective for DFS until FY20. However, the Committee discussed and considered 
the 2018 Code and its implications for DFS. We are pleased that the remuneration framework and disclosure in place for our Executive 
Directors is already largely compliant and we have taken a pro-active approach towards compliance as set out below. 

Key Remuneration Element of the 2018 Code

How is this considered within DFS’ remuneration framework? 

Five-year period between the date of grant and realisation  
for equity incentives

•  The LTIP has a five-year period including the performance and 

holding period.

Phased release of equity awards

•  The LTIP ensures the phased release of equity awards through 

annual rolling grants.

Discretion to override formulaic outcomes for bonus  
and LTIP awards

•  The Policy contains the ability to override formulaic outcomes and 

apply discretion where deemed necessary.

Post-cessation shareholding requirement

Pension alignment

•  We will implement our minimum shareholding requirement to 
include a two year post-cessation shareholding requirement. 

•  Pension contributions have been frozen for the most recent 

appointment to the Board (as discussed above). 

Extended malus and clawback provisions

•  The current malus and clawback provisions reflect requirements of 

the Code and best practice. 

Wider workforce considerations
DFS have always believed that the people in our business are absolutely fundamental to its success. We are committed to creating an 
inclusive working environment for all our staff and to rewarding our employees in a fair manner. DFS is extremely proud to continually be 
recognised as one the UK’s ‘Best big companies to work for’ and this year moved from 23rd to 22nd place. In this year’s report, on pages 
77-78 we have included some further information on our employee value proposition, our evolving diversity and inclusion policies and 
accomplishments towards fostering an inclusive and engaging working environment. 

This year the Group also very proudly launched its Voice Forum. The Voice Forum representatives did an excellent job of voicing their ideas 
and their colleagues’ feedback. In the coming year I along with the other Non-Executive Directors will attend Voice Forums and look forward 
to hearing ideas and feedback from our employees. The Committee will seek to use the feedback received from these meetings as a 
valuable insight when making wider remuneration decisions, including those relating to the reward principles and Executive Director 
remuneration. 

The Committee has also taken steps to implement the changes to the Code including the expansion of our remit. We have set out on pages 
77-78 specific details of how we are responding to the wider workforce aspects of the Code.

Leaving arrangements for Ian Filby and Nicola Bancroft 
We have set out on pages 80– 81 details of the leaving arrangements for Ian Filby and Nicola Bancroft and these are consistent with the 
announcements that we posted online when they stepped down from the Board. 

Committee performance 
The Committee’s performance was assessed as part of the annual Board evaluation. I am pleased to report that the Committee is regarded 
as operating effectively and the Board has confidence in the quality of the Committee’s work.

Looking forward 
The Committee remains focused on ensuring that we implement the Policy so that it retains and motivates a talented senior leadership 
team to deliver the business strategy and create sustainable value for shareholders. 

We trust that the information set out in this report provides you with what you need to be able to support the advisory resolution to be put to 
shareholders on this remuneration report at the Company’s AGM on 14 November 2019.

If you would like to discuss any aspect of this Remuneration Report, I would be very happy to hear from you. You can contact me through the 
Company Secretary, Liz McDonald. I will also be available at the Company’s 2019 AGM to answer any questions in relation to this 
Remuneration Report. 

Alison Hutchinson
Chair of the Remuneration Committee
25 September 2019 

This report has been prepared in accordance with Schedule 8 to the Large and Medium-sized Companies and Groups (Accounts and 
Reports) Regulations 2008 as amended in 2013, the provisions of the 2016 Corporate Governance Code and the Listing Rules.

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67

2018 AGM Shareholder voting

Resolution

Approve Annual Report on Remuneration

Approve Policy

Votes for

Votes against

Votes withheld 

162,190,321

8,488,614

(95.03%)

4.97%

166,426,128

4,252,410

(97.51%)

2.49%

–

–

396

Part B: Remuneration in FY19 – at a Glance
This section briefly highlights performance and remuneration outcomes for FY19, and our approach for FY20. More detail can be found on 
pages 79 to 82. Full details of the Policy can be found on www.dfscorporate.co.uk. 

The ‘At a Glance’ section contains a summary of the remuneration for Tim Stacey (CEO) who was appointed to the board in November 2018. 
We have presented his FY19 remuneration outcomes for the period during which he was an Executive Director. 

FY19 Single Figure outcomes and our Policy 
The graph illustrates the CEO’s FY19 single figure outcome as compared to the Policy approved by shareholders in December 2018. It should 
be noted that the graph below compares the twelve month policy opportunity but that Tim Stacey’s single figure outcome is only for the 
period he was an Executive Director. The full explanatory notes for each element of remuneration are detailed on pages 70 to 72 in the 
Annual Report on Remuneration. 

0
0
0
£

’

2000

1800

1600

1400

1200

1000

800

600

400

200

0

1,903

1,200

Salary
Pension

Benefits
Other

Annual Bonus

LTIP
Share price growth

496

474

Minimum

On-target

Maximum

SF FY19

For FY19, Tim Stacey’s single figure outcome represents the period he was an Executive Director, which was only eight months. 

Notes: 
• 
•  The Policy opportunity figures for minimum, target and maximum are presented on a 12-month basis.
•  Minimum pay is fixed pay only (i.e. salary + benefits + pension). 
•  On-target pay includes fixed pay, 50% of the maximum bonus and 60% vesting of the LTIP awards and illustrating 25% increase in share price on LTIP shares over the  

vesting period.

•  Maximum pay includes fixed pay and assumes 100% vesting of both the annual bonus and the LTIP awards and illustrating 50% share price increase in share price on LTIP shares 

over the vesting period.

•  All amounts have been rounded to the nearest £1,000. Salary levels (which are the base on which other elements of the package are calculated) are based on those applying  

for FY19. 

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Directors’ remuneration report continued

Annual bonus FY19 outturn 
The annual bonus targets and outcomes for FY19 are based on an 11-month financial year up to year ended 30 June 2019 (as described on 
page 36 of this annual report). Further details, including information on the performance assessment of personal objectives are set out on 
pages 79 and 80. Whilst the bonus has been measured over the 11-month financial year, payment will still occur at the end of October 2019 
as per previous years. 

Performance measure

Group Revenue

Group underlying PBT

Group underlying cashflow

Net promoter score

Personal objectives

Bonus outcome (% maximum)

Bonus opportunity for FY19 (% salary)(i)

Total bonus outcome (£)(ii)

Weighting

Threshold  
(0%)

Target 

Maximum 
(100%)

Outcome  
(% max bonus)

£873.6m £889.8m £914.2m

£901.0m

£33.7m

£35.1m

£37.2m

£28.2m

£35.6m

£37.3m

£40.0m

£12.2m

35.9%

37.1%

37.6%

33.0%

Based on individual performance 
against objectives

15%

25%

20%

20%

20%

100%

12.2%

0%

0%

0%

14%

26.2%

92%

£69,760

Notes:
(i)  For the shorter financial year which was 11 months, the bonus outcomes have been pro-rated on a 11/12 basis.
(ii)  Tim Stacey became CEO and Executive Director on 1 November 2018 therefore, his bonus opportunity is pro-rated to 67% to reflect the period he was an Executive Director. 

Full details on the outcomes against personal objectives given on page 80.

2016 LTIP award vesting in 2019
The chart shows the outcome of the 2016 LTIP awards, for which the performance period ended on 30 June 2019.

Performance measure

Earnings per share

TSR vs FTSE 250 index*

TSR vs FTSE 350 retail index

Total

*  Excluding Investment Trusts

Weighting

Threshold (20% vesting)

Maximum (100% vesting)

4% p.a. growth

13% p.a. growth

-7.8%

50%

25%

25%

100%

Index

Index + 12% p.a.

Index +0.4%

Index

Index + 12% p.a.

Index +10.7%

% vesting  
(% max)

0%

5.7%

22.9%

28.6%

The resultant vesting of LTIPs is set out in the table below:

Number of 
shares 
granted

Award 
vesting  
(% max)

Number of 
shares 
vesting

Value of 
shares 
vesting (i)

Value 
attributable 
to share price 
movement (ii)

Value of 
dividend 
equivalents 
due (ii)

Value of 
resultant 
award

CEO

105,000

28.6%

29,977

£74,705

£7,557

£12,920

£87,625 

Notes:
(i)  As the awards do not actually vest until 15 November 2019, for disclosure purposes, the LTIP value is based on closing share price of £2.49 which is DFS’ 3-month average share 

price to 30 June 2019. 

(ii)  Arising from the difference in reference grant share price of £2.24 on 15 November 2016 versus 3-month average price to 30 June 2019 of £2.49.
(iii)  Based on dividends paid in the vesting period. The value of dividend equivalents due will be delivered as shares at the time of vesting. This is equal to 5,188 shares, based on a 

share price of £2.49.

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Level of shareholdings
Below we present a summary of the level of shareholding for the CEO, Tim Stacey. In this summary, we have illustrated the current share 
interests of the Executive Directors, taking into account shares which are owned outright or vested, shares which are unvested and shares 
which remain subject to performance. The shareholding requirement is 250% of salary and must be built up over a five-year period and then 
subsequently maintained. As noted earlier, a post-cessation shareholding has been implemented. 

Further detail regarding the Executive Directors’ outstanding share awards can be found on page 82. At the year end the value of the CEO’s’ 
shares equaled 245% of salary, based on a closing share price of £2.54 as at 30 June 2019.

Shareholding requirement

Tim Stacey

Share holding requirement

(cid:57)a(cid:79)(cid:88)e o(cid:73) (cid:69)enefiicia(cid:79)(cid:79)(cid:92) own(cid:71) shares
Shares s(cid:88)(cid:69)(cid:77)ect to per(cid:73)or(cid:80)ance 
con(cid:71)itions an(cid:71) contin(cid:88)e(cid:71) e(cid:80)p(cid:79)o(cid:92)(cid:80)ent

0

100

200

300

400

500

600

% of salary

Notes: 
(i)   Represents 2017 and 2018 LTIP shares and 2017 RSP shares which are subject to ongoing performance conditions and the 2016 LTIP awards which are to continued employment 

conditions up to the date of vesting.

(ii)   All calculations in the above chart use a closing share price on 30 June 2019 of £2.54.

Part C: DFS’ remuneration philosophy 

Group values.

Group values.

Group values.

Our values underpin our pay and recognition policies across the organisation and the remuneration  
principles which are supported in our Directors Remuneration Policy

Group values exist to unite people across all brands with combined ways of working and shared morals. The values are 
driven by the existing DFS culture, ensuring the existing family mentality shines through. This is combined with the 
aspirational culture to create a business that is innovation led, bold, brave and diverse. The end result is a set of values 
that can be embraced by all business units regardless of brand behaviours and personality.

Group values exist to unite people across all brands with combined ways of working and shared morals. The values are 
driven by the existing DFS culture, ensuring the existing family mentality shines through. This is combined with the 
aspirational culture to create a business that is innovation led, bold, brave and diverse. The end result is a set of values 
that can be embraced by all business units regardless of brand behaviours and personality.

Group values exist to unite people across all brands with combined ways of working and shared morals. The values are 
driven by the existing DFS culture, ensuring the existing family mentality shines through. This is combined with the 
aspirational culture to create a business that is innovation led, bold, brave and diverse. The end result is a set of values 
that can be embraced by all business units regardless of brand behaviours and personality.

Our goal is to attract, retain and develop the best people, who do what they love,  
and in return for them to be rewarded fairly

Our Remuneration Policy principles are designed to help us achieve our goal

We treat them as we would our own family, 
and keep them at the forefront of our minds, 
because they are at the heart of our group.

We treat them as we would our own family, 
and keep them at the forefront of our minds, 
because they are at the heart of our group.

Encourage and 
We treat them as we would our own family, 
and keep them at the forefront of our minds, 
support a high-
because they are at the heart of our group.
performance sales 
and service culture 
ensuring good 
customer outcomes.

Attract, motivate 
and retain 
Executives and 
Senior Management 
in order to deliver 
the company’s 
strategic gaols and 
business outputs.

We bring our whole selves to work and are confident 
to speak up. We accept each other for who we are and 
respect each other as part of the same family.

Reward delivery of 
We bring our whole selves to work and are confident 
We bring our whole selves to work and are confident 
to speak up. We accept each other for who we are and 
the Group’s business 
respect each other as part of the same family.
to speak up. We accept each other for who we are and 
plan and key 
respect each other as part of the same family.
strategic goals.

Adhere to the 
We play to win for the same team, focused on our 
We play to win for the same team, focused on our 
We play to win for the same team, focused on our 
shared family ambition. We are bold, brave and 
principles of good 
welcome challenge as a chance to innovate.
shared family ambition. We are bold, brave and 
shared family ambition. We are bold, brave and 
corporate 
welcome challenge as a chance to innovate.
welcome challenge as a chance to innovate.
governance and 
appropriate risk 
management.

Align employees 
with the interests  
of shareholders and 
other encourage 
widespread equity 
ownership amongst 
the Group.

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Directors’ remuneration report continued

The following section sets out details on the application of our Policy. 

Part D: Summary of the Remuneration Policy and alignment to business strategy
DFS’ Policy remains to attract, retain and motivate its leaders and to ensure they are focused on delivering our strategy designed to promote 
the long-term success of the Group.

The Group’s focus is to deliver long-term, sustainable growth for shareholders. Our strategy will transform our Group in the medium term by 
focusing on three inter-related pillars. The Committee is of the view that the performance measures within the annual bonus and LTIP 
directly relate to delivery against the wider strategy, as shown below. 

Initiatives

Group Metrics

How we measure success through our 
incentive arrangements

Leading  
sofa  
retailing  
in the  
digital age

1

2

3

Drive  
DFS Core

Build the 
Platforms

Unlock 
New Growth

Growth in Underlying  
Gross Sales

Annual bonus
Revenue

PBT

Increasing PBT Margin

Cash flow

Strong Cash 
Generation

Growth Lease 
Adjusted ROCE

NPS

Strategic

LTIP
EPS

Relative TSR

3

3

2

3

2

2

3

1

1

1

1

1

1

3

The table below sets out an overview of the key areas of the approved Policy and summarises how the Committee applied the Policy in  
FY19, together with details of how the Committee intends to implement the Policy in FY20.

Operation

Maximum Opportunity

Performance measures/ 
assessment and recovery 
provisions

Implementation for 
financial year ended 
30 June 2019

Implementation for 
financial year ending 
30 June 2020

Base salary
To provide competitive fixed remuneration that will attract and retain key employees and reflect their experience and position in the Group

Salaries are reviewed 
annually, and any change 
will take effect from  
1 April. 

Annual percentage 
increases are generally 
consistent with the range 
awarded across the 
Group, unless a higher 
increase is proposed due 
to specific circumstances 
as determined by the 
Committee.

A broad assessment of 
individual and business 
performance is used as 
part of the salary review.
No recovery provisions 
apply.

CEO, Tim Stacey: 
£400,000
CFO, Nicola Bancroft: 
£300,000 (Nicola 
stepped down from the 
Board in March 2019)

CEO, Tim Stacey: 
£400,000 to £420,000  
(5% increase in April 2020) 
– see page 65 for further 
details

CFO, Mike Schmidt: 
£300,000 (to be reviewed 
in April 2020). Any 
increases will be in line with 
wider workforce

Benefits
To provide competitive benefits and to attract and retain high calibre employees

Market standard benefits 
reviewed periodically to 
ensure market 
competitive 

Benefit values vary 
year-on-year depending 
on premiums and the 
maximum potential value 
is the cost of the provision 
of these benefits

No performance or 
recovery provisions apply

Normal company 
benefit provision

No change 

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Operation

Maximum Opportunity

Performance measures/ 
assessment and recovery 
provisions

Implementation for 
financial year ended 
30 June 2019

Implementation for 
financial year ending 
30 June 2020

Pension 
To provide a competitive Company contribution that enables effective retirement planning.

Contribution to a 
personal pension 
scheme or cash 
allowance in lieu of 
pension benefits.

The maximum 
contribution to a personal 
pension scheme or cash in 
lieu is equal to £50,000.

No performance or 
recovery provisions 
apply.

CEO, Tim Stacey:  
£50,000 (fixed)

CEO, Tim Stacey:  
£50,000 (fixed)

CFO, Nicola Bancroft: 
£40,000 (fixed)

CFO, Mike Schmidt: 
£29,250 (fixed)

Pension contributions for 
new Executive Directors 
will be reviewed in order to 
ensure compliance with 
corporate governance 
best practice.

Annual Bonus 
Incentivises the achievement of annual objectives which support the Group’s short-term performance goals.

Performance targets and 
weightings will be set 
annually based on a range 
of financial and non-
financial measures.
Financial targets govern 
the majority of bonus 
payments. 

The Committee retains 
discretion to adjust 
targets and weightings in 
respect of annual bonus 
awards as required.
Malus and clawback 
provisions apply. 

Bonus opportunity of 
92% of salary. for the 
eleven month financial 
year. See page 79 for 
details of the pro-rated 
opportunities. 

Performance conditions:
•  Revenue (15%)
•  Profit before tax (25%)
•  Cash Flow (20%)
•  Net Promoter Score 

(20%)

CEO, Tim Stacey:  
110% of salary

CFO, Mike Schmidt: 
100% of salary

Performance conditions: 
•  Revenue  
(15%)

•  Profit before tax  

(25%)
•  Cash Flow  
(20%)

•  Personal objectives 

•  Net Promoter Score 

(20%)

See page 79 for details of 
targets and outcomes 
against them for FY19. 

(20%)

•  Strategic objectives 

(20%)

Bonus awards are 
granted annually.

The performance period 
is one financial year with 
pay-out determined by 
the Committee following 
the year end, based on 
achievement against a 
range of financial and 
non-financial targets.

Maximum awards under 
the Annual Bonus are up 
to 120% of salary.

Where maximum awards 
are increased above 
100% of salary, then the 
Committee will 
determine that bonus 
deferral shall apply to 
part of the annual bonus 
earned.

Where deferral applies, 
bonus payments greater 
than 75% of salary will be 
deferred into shares for 
three years.

There will be no payment 
made for threshold 
performance. 100% of 
maximum will be paid 
for stretch performance.

The Committee may 
award dividend 
equivalents on those 
shares to Plan 
participants to the  
extent that they vest.

DFS Furniture plc
Annual Report & Accounts 2019

 
 
72

Directors’ remuneration report continued

Operation

Maximum Opportunity

Performance measures/ 
assessment and recovery 
provisions

Implementation for 
financial year ended 
30 June 2019

Implementation for 
financial year ending 
30 June 2020

Long-term incentive plan 
Incentivises executives to achieve superior returns to shareholders over a three-year period, to retain key individuals and align their 
interests with shareholders

Annual grants of 
performance share 
awards (LTIP awards). 
Three year vesting  
period subject to the 
achievement of the 
performance measures.
Two year holding period 
will apply following the 
three-year vesting period 
for LTIP Awards granted 
to the Executive 
Directors.

Participants may be 
entitled to dividend 
equivalents on LTIP 
awards that have vested.

Maximum LTIP Awards 
are equal to 150% of 
base salary.

Targets are typically 
structured as a 
challenging sliding scale, 
with no more than 20% of 
the maximum award 
vesting for achieving the 
threshold performance 
level through to full 
vesting for substantial 
out-performance of the 
threshold. 

Awards vest based 
performance against 
challenging targets, 
aligned with the delivery 
of the Company’s 
long-term strategy.

Performance measures 
(metric, targets and 
weightings) are reviewed 
annually. 

Malus and clawback 
provisions apply. 

LTIP award level of 150% 
of salary granted to Tim 
Stacey (CEO) and 120% 
of salary granted to 
Nicola Bancroft (CFO) 
with three-year 
performance period and 
2 year holding period.

LTIP award level of 150% 
of salary will be granted 
to Tim Stacey (CEO), and 
120% salary to Mike 
Schmidt (CFO), with 
three-year performance 
period and 2 year  
holding period. 

See pages 74-75 for full 
details of awards to be 
granted in FY20.

•  Adjusted EPS growth 

(50%)

•  TSR relative to FTSE 
250 excl. investment 
trusts (15%)

•  TSR relative to FTSE 
350 General Retailers 
Index (35%)

See below for full details of 
the LTIP awards granted in 
the reporting year. 

Minimum shareholding requirements 
To ensure that Executive Directors’ interests are aligned with those of shareholders over a longer time horizon.

The Executive Directors 
are required to build or 
maintain (as relevant1) a 
minimum shareholding in 
the Company.

Not applicable. 

Not applicable.

250% of salary for 
Executive Directors to be 
built up over five years.1

250% of salary for 
Executive Directors to be 
built up over five years.1

For FY20 and beyond, the 
Committee determined 
that a shareholding 
requirement would 
continue to apply for two 
years post cessation of 
employment for the 
Executive Directors.

1.  Executive Directors are not required to purchase shares to satisfy this requirement.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

73

Illustration of the operation of the Policy 

Fixed pay

Year 1

Base salary

Pension and benefits

Bonus

Cash bonus

Year 2

Year 3

Year 4

Year 5

Where bonus opportunity is increased above 
100% salary, then bonus deferral applies if  
the bonus outcome is greater than 75% of 
salary (3-year deferral )

LTIP

Long-term incentive plan (3-year performance period)

2 year-post vesting holding period

LTIP awards granted in FY19 (2018 award) 
The CEO, Tim Stacey was granted an award over 281,690 shares equivalent to 150% of salary on 30 November 2018 and the CFO, Nicola 
Bancroft was granted an award of 169,014 shares on 30 November 2018 (the number of shares granted was based on a share price of £2.13). 
The performance period for the 2018 award is from 1 July 2018 and will end 30 June 2021. The performance measures are based on 
Adjusted EPS and Relative TSR and details are set out below.

For FY19, we moved from a percentage growth range to an absolute range. For the EPS measure (50% of the LTIP award) the Committee felt 
that it was more appropriate to adopt an absolute range as it gave clearest line of sight for management and shareholders alike. We wrote to 
our major shareholders in November 2018 ahead of the grant and this was posted online.

In addition, in 2018, the Committee also reviewed the comparator groups within the TSR measure and discussed this specifically with 
shareholders. It was decided that looking ahead over the next three years the UK retail sector is the more relevant group. Therefore, for the 
2018 LTIP award, the split between the FTSE 350 General Retailers Index and the FTSE 250 Index (excluding Investment Trusts) was 35:15 
(50% of the LTIP award).

(1) Adjusted EPS (50% of the Award)
Adjusted EPS will be measured by reference to the reported Adjusted EPS figure for the Financial Year ending in 2021. This portion of the 
award will vest as follows:

Adjusted EPS for the Financial Year ending in 2021

Percentage of this portion of Award Vesting

Less than 23p

23p

28.5p

Nil

20%

100%

Between 23p and 28.5p

Between 20% and 100% on a straight-line basis

DFS Furniture plc
Annual Report & Accounts 2019

74

Directors’ remuneration report continued

(2) Total Shareholder Return (TSR) (50% of the Award)
TSR growth will be measured against two indices: the FTSE 250 Index (excluding investment trusts) and the FTSE 350 General Retailers 
Index. The performance period for this award shall commence at the beginning of the Company’s FY19 and shall terminate at the end of the 
FY21. This portion of the award will vest as follows:

FTSE 250 Index (15% of the Award)

TSR Growth p.a.

Below FTSE 250 Index return

Equal to FTSE 250 Index return

10% p.a. above the FTSE 250 Index return

Percentage of this portion of Award Vesting

Nil

20%

100%

Between FTSE 250 Index return and the Index plus 10% p.a.

Between 20% and 100% on a straight-line basis

FTSE 350 General Retailers Index (35% of the Award)

TSR Growth p.a.

Percentage of this portion of Award Vesting

Below FTSE 350 General Retailers Index return

Equal to FTSE 350 General Retailers Index return

10% p.a. above the FTSE 350 General Retailers Index return

Between FTSE 350 General Retailers Index return and the Index plus 

Nil

20%

100%

10% p.a.

Between 20% and 100% on a straight-line basis

LTIP awards to be granted in FY20 (2019 award) 
For the awards to be granted in 2019, the Committee has decided that the framework for the performance conditions will remain the same. 

(1) Adjusted EPS (50% of the Award)
For the EPS component of the LTIP award, performance will be measured by reference to the reported Adjusted EPS figure for the Financial 
Year ending in 2022. Similar to last year, the adjusted EPS targets will be set on an absolute basis as this provides clear line of sight for 
management and shareholders alike. Furthermore, the targets will represent appropriate year on year growth against the 2018 LTIP award 
targets in line with the progress against our 4-year strategic plan and taking into account the external operating environment. We will fully 
communicate details of targets to shareholders when the LTIP awards are granted.

(2) Total Shareholder Return (TSR) (50% of the Award)
TSR growth will be measured against two indices: the FTSE 250 Index (excluding investment trusts) and the FTSE 350 General Retailers 
Index. The performance period for this award shall commence at the beginning of the Company’s 2019 Financial Year and shall terminate at 
the end of the 2021 Financial Year. This portion of the award will vest as follows:

FTSE 250 Index (15% of the Award)

TSR Growth p.a.

Below FTSE 250 Index return

Equal to FTSE 250 Index return

10% p.a. above the FTSE 250 Index return

Percentage of this portion of Award Vesting

Nil

20%

100%

Between FTSE 250 Index return and the Index plus 10% p.a.

Between 20% and 100% on a straight-line basis

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

FTSE 350 General Retailers Index (35% of the Award)

TSR Growth p.a.

Percentage of this portion of Award Vesting

Below FTSE 350 General Retailers Index return

Equal to FTSE 350 General Retailers Index return

10% p.a. above the FTSE 350 General Retailers Index return

Between FTSE 350 General Retailers Index return and the Index plus 
10% p.a.

Nil

20%

100%

Between 20% and 100% on a straight-line basis

Chairman and Non-Executive Director Fees 
Fees for the Chairman and Non-Executive Directors were reviewed in October 2018 and a 2% increase was applied to all fees.  
These increases were in line with those awarded to the wider workforce. The following table sets out the annual fee rates for the  
Non-Executive Directors as at 30 June 2019:

FY19(i)
£

FY18
£

Chairman fee
Senior Independent Director fee
Chair of Audit/ Remuneration Committee fee
Independent Non-Executive Director fee

184
61
58
51

184
61
58
51

75

% change

0%
0% 
0%
0%

(i)   Non-Executive fees will be kept under review for future periods. To the extent there are any increases to fees these will be in line with those awarded to the wider workforce and 

would be effective from April 2020.

Pay comparisons 
Comparison of Executive Director Policy quantum to our peers 
When we set the remuneration for the Executive Directors, one of the factors the Committee considers is the relevant market for talent 
against which we can compare remuneration levels. We believe the top half of the FTSE SmallCap and FTSE 350 General Retailers of a similar 
size currently represent our key markets for senior executive talent. The following chart shows the relative position of target total 
remuneration for our CEO and CFO compared to these talent markets.

Positioning of total remuneration of DFS’ 
CEO and CFO relative to market benchmarks

e

l
i
t
n
e
c
r
e
p
(
n
o
i
t
a
r
e
n
u
m
e
R

)
t
e
k
r
a
m
e
h
t
t
s
n
a
g
a

i

100

75

50

25

0

FTSE 350 
General 
Retailer

FTSE SMC 
(top half)

FTSE 350
General  
Retailer

FTSE SMC 
(top half)

Chief Executive 
O(cid:294)cer

Chief Financial 
O(cid:294)cer

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
76

Directors’ remuneration report continued

Remuneration of CEO role versus wider company performance since IPO
The chart below illustrates the Group’s Total Shareholder Return performance against the FTSE250 index and FTSE 350 General Retailers 
Index since 5 March 2015, the date of IPO, to the end of FY19 (28 June 2019). The peer groups here represent the Company’s key markets for 
investment capital (noting this is separate from the peer groups used for pay benchmarking above). 

150

140

130

120

110

100

90

80

70

60

50

Mar 2015

Jul 2015

Nov 2015 Mar 2016

Jul 2016

Nov 2016 Mar 2017

Jul 2017

Nov 2017 Mar 2018

Jul 2018

Nov 2018 Mar 2019

Jul 2019

DFS Furniture plc
FTSE 250 Index
FTSE 350 General Retailers Index

The table below indicates the total single figure of remuneration for the CEO since IPO, along with the annual bonus payout and LTIP vesting 
level as a percentage of the maximum opportunity.

Positioning of total remuneration of DFS’ CEO and CFO relative to market benchmarks.

CEO

Single Figure 

Annual Bonus (% of max)

LTIP vesting (% of max)

FY19

FY18

FY17

FY16

FY15

Tim Stacey

Ian Filby 

Ian Filby 

Ian Filby 

Ian Filby 

Ian Filby 

474

26.2%

28.6%

374

32.2%

28.6%

673

36%

0%

666

804

790

37.5%

71.9%

85.2%

0%

n/a

n/a

Notes:
Tim Stacey became the CEO and Executive Director on 1 November 2018. £266,666 reflects Tim Stacey’s base salary between 1 November 2019 and 30 June 2019. Ian Filby was the 
CEO until 31 October 2018 and then stepped down from the Board. The totals above reflect the period these individuals were Executive Directors.

Percentage change in the CEO’s remuneration.
The table below compares the percentage increase in the CEO’s pay with the wider employee population. The Company considers DFS 
employees other than those whose remuneration includes piecework or commission, and excluding the Executive Directors, to be an 
appropriate comparator group. It should be noted for the comparison that FY19 was an eleven month financial period and FY18 was twelve 
months.

% change FY18 – FY19

CEO

Employee pay

Base salary

Benefits

-14%

2%

10%

n/a

Annual 
bonus

-33%

-2.3%

Notes:
Ian Filby was the CEO until 31 October 2018 and then stepped down from the Board. Tim Stacey became the CEO and Executive Director on 1 November 2018. The change in CEO 
remuneration has been calculated by adding together the remuneration paid in year to Tim Stacey and Ian Filby in respect of the period these individuals were Executive Directors in 
FY19, compared with Ian Filby’s remuneration in FY18. 

Relative Importance of spend on pay 
The table below sets out the overall spend on pay for all employees compared with the returns distributed to shareholders. 

Significant distributions

Employee remuneration

Distributions to shareholders (ord. Dividends and share buy backs)

Notes:
1.  The above figures are taken from notes 4 and 2 to the financial statements.

DFS Furniture plc
Annual Report & Accounts 2019

2019

2018

% change

£167.4m £168.2m 

£23.8m

£23.7m

0.5%

0.4%

Strategic report

Corporate governance

Financial statements

77

Part E: Employee value proposition and wider workforce considerations
The Committee oversees remuneration of the Chairman, Executive Directors and the Senior Leadership Team, having regard to pay 
conditions across the Group. The Committee’s focus is on determining the Policy and practices to ensure that the incentives operated by 
the Company align with its culture and strategy. In line with the UK Corporate Governance Code, the Committee’s terms of reference were 
expanded to ensure it has appropriate oversight of wider workforce pay and policies and incentives, which enables it to ensure that the 
approach to Executive remuneration takes into account the approach to broader workforce pay. 

Wider workforce employee value proposition 
The Group employs over 5,600 people across the UK, Republic of Ireland, the Netherlands and Spain. We believe that our ability to deliver 
fantastic products and service to our customers comes from the passion and commitment shown by all our people across all parts of the 
Group. The various factors which make up our “Fair Deal” proposition is set out below. 

Area

Details

•  We have a clear reward philosophy across the Group as highlighted previously 
•  We aim to be the market median payer of remuneration for good individual performance, believing that this 

approach balances fairness to the employee as well as responsible use of shareholders funds

•  Employees can share in our success via bonus schemes and the Sharesave scheme which is available in the UK and 

Pay and benefits

Republic of Ireland 

•  We strive to create a positive working environment and promote the right behaviours through evidence of 

objective decision making, equity of treatment and trust in doing the right things in the right way

•  Company-wide groups generate positive engagement more broadly with activities such as the #HealthySelfie 

campaign in the ‘Living Well’ Workplace group 

Working  
environment

•  We launched Workplace by Facebook as an internal communication and engagement tool in 2017, and currently 
more than 2,300 of our colleagues use it on a daily basis to connect teams and support business efficiencies

•  We also continue to receive external recognition for excellence in employee conditions by the retention of our Top 

Employer certification from the Top Employers Institute

•  We provided access to development opportunities enabling growth within function or cross functionally
•  We have an award-winning apprenticeship programme which supports participants to achieve formal 

qualifications in their chosen field, complete the Duke of Edinburgh Gold award and gain valuable work experience. 
To date, 34 young people have successfully completed the programme and now hold permanent positions in the 
Group in a variety of areas including service upholstery, manufacturing, retail and administration

•  We provided access to development opportunities enabling growth within function or cross functionally
•  We actively participant in the national development of apprenticeship standards in manufacturing and retail for our 

industry. 

•  We provide monetary and non-monetary recognition
•  We have visible celebrations of achievements
•  We have opportunities for peer led and hierarchical recognition

Development 
opportunities

Recognition

Cascade of remuneration across the group 
The policy described above applies specifically to Executive Directors of the Company. The Committee believed that the structure of 
management and employee reward at DFS should be linked to DFS’s strategy and performance. The table below illustrates how the 
remuneration framework operates below the Executive Directors 

Level

Executive Directors 

Senior Leadership Team

Head of divisions / functions 

Managers

All employees

Notes:
1.  Manager population may participate in the restricted share plan by invitation.

Annual bonus 
or sales 
commission 
plans

Employee 
numbers

Fixed 
remuneration

2

6

c.75

c.350

5,000+

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

Restricted 
share plan

Long-Term 
incentive 
plan

Sharesave

Shareholding 
guidelines

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

DFS Furniture plc
Annual Report & Accounts 2019

78

Directors’ remuneration report continued

Oversight of wider workforce pay and policies 
In order for the Committee to carry out its oversight review of wider workforce pay and policies and incentives under the UK Corporate 
Governance Code, the Committee has approved a process by which it will be provided with additional information, in the form of a Workforce 
Report, to carry out these responsibilities. This is an annual summary setting out the key details of remuneration changes for the senior 
management and the wider workforce. The Committee appreciates that the level and type of remuneration offered will vary across 
employees depending on the employee’s level of seniority, the nature of his or her role, and the Group brand to which they belong. 

The first Committee report is due to be considered by the Committee in 2020. Details of the findings on the alignment of pay across the 
Group will be communicated to employees and reported on in next year’s report. 

Consideration of employee views
In setting the policy for directors, the pay and conditions of other employees of DFS are taken into account, including any base salary 
increases awarded. As described above, the Committee will be provided with data on the remuneration structure for management level tiers 
below the Executive Directors and uses this information to ensure consistency and fairness of approach throughout the Company. 

To ensure the voice of our employees is fully considered at Board level, this year the Board reviewed how best to engage and communicate 
with our employees in line with the requirements of the new Code.

In June the Group launched voice of the employee listening sessions known as the Voice Forum. The purpose of these sessions is to 
understand the views of our employees better and ensure their views are factored in as part of decision making, including, where 
appropriate, decision on remuneration. 

This employee Voice Forum is a further means of strengthening our governance frameworks and decision-making processes. Attendees 
have been chosen from our front-line teams, with representatives from all areas of the Group providing the Forum with feedback from  
their areas.

We will communicate more details on the Voice Forum and the role it plays in decisions around remuneration in next year’s report.

The Forum will operate in addition to existing open communication via Workplace, and employee views are sought in an active program of 
engagement surveys, which are shared with the Board and with the Committee, the results of the surveys and the actions taken by the 
business are communicated back to employees

Gender pay gap reporting and diversity and inclusiveness initiatives 

Gender Pay reporting

The UK Government Equalities Office legislation requires employers with more than 250 employees to disclose annually information on 
their gender pay gap. The Group is confident our male and female employees receive equal pay for equivalent jobs. We published our 
gender Pay Gap Reporting in February 2019 and it is available online: http://www.dfscorporate.co.uk/media/44273/Gender-Pay-
Gap-2019.pdf 

We recognise that there continues to be a gender pay gap in the business, although the mean and median gaps fell 1% in the year. DFS’ 
employee base roughly has a two-thirds male, one-third female split driven mainly by the fact that historically our manufacturing, supply 
chain and retail business areas have, for various reasons, attracted a male bias workforce. Analysis shows that our 18% mean and 13% 
median pay gap is a result of more men in senior positions throughout all business areas. We note that we have no positions in the Group 
where there is a gender pay gap for men and women performing the same job. 

The Group has a number of initiatives in place to work towards closing the gap. These are part of wider diversity and inclusiveness 
initiatives, which are described below.

Further information can be found in the Sustainability Report on page 41 of this Annual Report.

Diversity and inclusion

DFS are committed to ensuring that all our employees have the opportunity to thrive and prosper. The Company is committed to 
addressing the gender pay gap and a number of steps to promote equality and diversity in the workforce as well as prohibiting 
discrimination in any form: 
•  We welcome and give full and fair consideration to applications from individuals with recognised disabilities to ensure they have equal 
opportunity for employment and development in our business. Wherever practicable we offer training and make adjustments to 
ensure disabled employees are not disadvantaged in the workplace.

•  We are actively working to improve female representation in key business areas with a traditional skew towards men
•  We are setting performance targets for a large proportion of the management population to focus on the gender split across all 

sectors of our business 

•  We are offering recruitment development workshops for hiring managers with a dedicated section on unconscious bias training 
•  We are building assessment criteria into our online recruitment processes that remove gender bias 
•  We have introduced a Group wide family friendly policies and increased time off for parents
•  We have introduced flexible working and are creating the tools, mechanisms and environment to offer this to all employees 

The Board is kept aware of progress and initiatives in the area of diversity and inclusiveness. 

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

79

Part F: Annual Report on Remuneration for the Financial Year ended 30 June 2019

Single total figure of remuneration for Executive Directors – audited
The remuneration of Executive Directors showing the breakdown between components with comparative figures for the prior financial year 
is shown below. Figures provided have been calculated in accordance with the Regulations.

Name

Ian Filby

Tim Stacey

Nicola Bancroft

Year

Base salary

Taxable 
benefits

2019

2018

2019

2019

2018

112

439

267

203

272

8

26

21

13

17

Bonus

36

158

70

60

95

LTIP

205

–

87

79

–

Pension

Other

13

50

29

23

35

0

0

0

7

10

Total

374

673

474

385

429

Notes: 
1.  Taxable benefits comprise car and fuel allowance, private medical insurance (including cover for spouses and dependents), relevant professional subscriptions, seasonal gifts 

and reimbursement of home telephone line and telephone expenses – the value of which has been included in the Taxable Benefits column 
Ian Filby waived his entitlement to a pension contribution from the Group and a charitable donation of £50,000 (2017: £50,000) has been made as an alternative. 

2. 
3.  Tim Stacey became the CEO and Executive Director on 1 November 2018. Nicola Bancroft stepped down from the CFO role and the Board in March 2019. Ian Filby was the CEO 

until 31 October 2018 and then stepped down from the Board. Outcomes are prorated to reflect the period these individuals were Executive Directors

4.  Figures for 2019 reflect the 11 month financial year

Incentive outcomes for 2019 
Annual bonus outturn for the year – audited 
Full details on the Company’s performance during the financial year can be found in the Strategic report. The table below provides 
information on the targets for each measure, actual performance and resulting bonus payment for each Executive Director during the year. 
The performance targets and outcomes against them reflect the fact that the performance year FY19 was 11 months.

Performance measure

Group Revenue

Group underlying PBT

Group underlying cashflow

Net promoter score

Personal objectives

Bonus outcome (% maximum)

Total bonus outcome (£)

Weighting

Threshold 
(0%)

Target 

Maximum 
(100%)

Outcome 
(% max bonus)

15%

25%

20%

20%

20%

£873.6m £889.8m £914.2m

£901.0m

£33.7m

£35.1m

£37.2m

£28.2m

£35.6m

£37.3m

£40.0m

£12.2m

35.9%

37.1%

37.6%

33.0%

Tim Stacey
Ian Filby
Nicola Bancroft 

Tim Stacey
Ian Filby
Nicola Bancroft 

Tim Stacey
Ian Filby
Nicola Bancroft

12.2%

0%

0%

0%

14.0%
20.0%
17.8%

26.2%
32.2%
30.0%

£69,760
£36,153
£59,956

Note:
1.  For the shorter financial year the bonus opportunity has been pro-rated for 11/12 months to 92% of salary. Bonus opportunities were further pro-rated to reflect the period the 

individual was an Executive Director.

2.  Tim Stacey became the CEO and Executive Director on 1 November 2018: max opportunity 67%. Nicola Bancroft stepped down from the CFO role and the Board in March 2019: 

max opportunity 67%. Ian Filby was the CEO until 31 October 2018 and then stepped down from the Board: max opportunity 25%. 

3.  Details on the performance against personal targets are set out on page 80 for Tim Stacey.
4.  Although performance was measured over 11 months to reflect the shorter financial year, the timing of the bonus payments has not changed. Payments will be at the end of 

October in line with previous years.

DFS Furniture plc
Annual Report & Accounts 2019

80

Directors’ remuneration report continued

Performance against personal objectives 
Performance against the personal objectives and the Committee’s assessment of performance for Tim Stacey’s is set out in the table 
below. 

As part of its assessment, the Committee also took into account Group health and safety objectives to ensure that a safe environment was 
in place for all employees and customers. The Committee was satisfied that timely reporting of health and safety and risk mitigation 
activities had been undertaken throughout the year with no major instances.

Director

Personal objectives set at the start of the year

Measures of success – assessment against targets

Outcome

Tim Stacey

Strategy – Lead the development of a new 
strategy for the Group, expressed in a 4-year 
plan

•  New strategy and 4-year plan signed off by the 

Achieved

• 

Group Board by December 2018
Investors and analysts engaged positively at Feb 
half year results presentations and roadshows 
(measure = feedback from investor community)

Sales – Drive core DFS like for like sales ahead of 
budget through omni-channel and innovation

•  Core like for like DFS sales ahead of budget 
•  New Omni-channel strategy agreed and signed 

Partially 
achieved

Leadership – Create climate and support to 
enable a high performing Executive team

• 

off by November 18
Innovation process established and initiatives 
tracked and driving growth by end of FY19

•  Clear plan that is executed in year through 

Achieved

Executive team

•  Each Exec team member has a personal 

development plan in place

•  Engagement scores as measured by “Best 
Companies” for Exec team and business

PBT/ROCE – Achieve profit ambition in 
subsidiary businesses at least to budgeted PBT 

•  Achievement of PBT growth according to 
budget across the subsidiary businesses 

Leadership – Build a new culture and diverse 
workforce that represents our customer base 
and attracts the very best talent

•  Values agreed and signed off by October 18
•  Values activated and engaged across the 

business (measure = colleague understanding / 
recall of values)

•  Reduction in gender pay gap achieved

Not achieved

Achieved

As a result of the performance results shown above, the bonuses awarded to the Tim Stacey is £69,760 (26.2% of maximum opportunity, 
which was pro-rated for his time as an Executive Directors). His 2019 bonus will be paid in cash at the ordinary bonus payment date. No part 
of the bonus will be subject to deferral and no discretion was exercised by the Committee when determining the bonus outcomes.

LTIP awards vesting in relation to performance in 2018/19 – audited 
The 2016 award was granted on 15 November 2016 and was assessed against the performance targets at the end of FY19  
(i.e., to 30 June 2019). The final level of vesting of these awards was 28.6% as set out on page 68.

SAYE awards – audited
There were no SAYE awards granted to Executive Directors during the year.

Dilution 
The Company intends to fund its share incentives through a combination of new issue and market purchased shares. The Company 
monitors the levels of share grants and the impact of these on the ongoing requirement for shares. In accordance with guidelines set out by 
the Investment Association (“IA”) the Company can issue a maximum of 10% of its issued share capital in a rolling 10-year period to 
employees under all its share plans.

Payments to past Directors – audited 
Ian Filby 
Ian Filby stepped down as CEO of DFS and ceased to be a Director of the Group on 31 October 2018. Ian will remain an employee of the 
Group until 31 October 2019 at which time he will retire.

Ian was eligible to receive a pro-rated annual bonus in respect of FY19 to reflect time served as CEO during FY19. The bonus was based on 
financial and strategic objectives set by the Remuneration Committee as well as the Committee’s assessment of Ian’s handover to the 
incoming CEO. The results against the financial metrics are provided on page 79. In terms of the handover, the Committee concluded that 
Ian delivered a smooth and timely handover to the incoming CEO as well as providing additional support. Overall, Ian’s bonus outcome for 
FY19 for the period he was an Executive Director is £36,153. Ian will be paid his bonus at the usual bonus payment date in October 2019. 

Subject to Ian remaining an employee and retiring from the Group, Ian will be treated as a “good leaver” for the purposes of the LTIP on the 
relevant date of cessation of employment. Awards made to Ian under the LTIP in 2016 and 2017 will vest at the normal vesting date, subject 
to the achievement of the relevant performance conditions. The awards will be pro-rated for time until 31 October 2019 to reflect Ian’s 
continued employment within the Group.

DFS Furniture plc
Annual Report & Accounts 2019

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Corporate governance

Financial statements

81

The table below sets out all unvested LTIP awards held by Ian Filby as at 30 June 2019:

Plan

2016 LTIP 
2017 LTIP

Date of grant

15/11/2016
16/11/2017

Vesting date

Number of shares granted

15/11/2019
16/11/2020

249,612
298,593

Maximum number of shares 
capable of vesting (pro-rated 
to 31 October 2019)

Shares vesting following 
performance testing

246,192
194,514

70,287
In flight award

All incentive awards will continue to be subject to malus and clawback provisions in accordance with the DFS Policy. Any outstanding options 
held under the Sharesave may be exercised in accordance with the rules of the Sharesave plan. 

Nicola Bancroft 
Nicola Bancroft stepped down as CFO and ceased to be a Director of the Group on 29 March 2019. Nicola remained an employee of the 
Group until 10 July 2019, at which point she retired.

Nicola was eligible to receive an annual bonus in respect of FY19 to reflect time served during FY19. The bonus was based on the financial 
and strategic objectives set by the DFS Committee, as well as a number of personal objectives determined at the start of the year. The 
results against the financial metrics are provided on page 79. Nicola’s personal objectives were linked to the development of the new 
strategy and other key business KPIs, as well as supporting progress within the business and transformation within the finance team. In 
addition, as part of the assessment of Nicola’s personal objectives, the Committee took into consideration Nicola’s delivery of a smooth 
handover to the incoming CFO. Overall, Nicola’s bonus outcome for FY19 for the period she was an Executive Director is £59,956. Nicola will 
be paid her bonus at the usual bonus payment date in October 2019. 

Nicola will not be eligible for a bonus in relation to FY20. 

As Nicola is retiring, she will be treated as a “good leaver” for the purposes of the LTIP on the relevant date of cessation of employment. 
Awards made to Nicola under the LTIP in 2016, 2017 and 2018 will vest at the normal vesting date, subject to the achievement of the relevant 
performance conditions at that date. The awards will be pro-rated for time from the date of grant until 10 July 2019 to reflect Nicola’s period 
of employment.

Plan

2016 LTIP 
2017 LTIP
2018 LTIP

Date of grant

15/11/2016
16/11/2017
30/11/2018

Vesting date

Number of shares granted

15/11/2019
16/11/2020
30/11/2021

107,143
128,168
169,014

Maximum number of shares 
capable of vesting (pro-rated 
to 10 July 2019)

94,629 
70,334
34,357

Shares vesting following 
performance testing

27,016
In flight award
In flight award

All incentive awards will continue to be subject to malus and clawback provisions in accordance with the DFS Policy. Any outstanding options 
held under the Sharesave may be exercised in accordance with the rules of the Sharesave plan. 

Payments for loss of office – audited
None

Single figure remuneration table for Non-Executive Directors – audited
The remuneration of Non-Executive Directors showing the breakdown between components, with comparative figures for the prior year, is 
shown below. Figures provided have been calculated in accordance with the Regulations.

Director

Ian Durant

Luke Mayhew

Alison Hutchinson

Julie Southern

Gwyn Burr

Jo Boydell 

Steve Johnson

Notes:
1.  Julie Southern stepped down from the Board on 29 March 2019. 
2.  Alison Hutchinson was appointed Chair of the Remuneration Committee on 1 October 2019.  
3.   Jo Boydell was appointed to the Board on 6 December 2018 and as Chair of the Audit Committee on 1 April 2019. 
4.  Steve Johnson was appointed to the Board and its Committees on 6 December 2018.

Fees
£’000

168

180

56

60

52

13

45

56

42

31

29

Other
£’000

–

–

–

–

–

–

–

–

–

–

–

Total
£’000

168

180

56

60

52

13

45

56

42

31

29

2019

2018

2019

2018

2019

2018

2019

2018

2018

2019

2019

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Annual Report & Accounts 2019

82

Directors’ remuneration report continued

Shareholding and other interests at 30 June 2019 – audited
Directors’ share interests and, where applicable, achievement of shareholding requirements are set out below. In order that their interests 
are aligned with those of shareholders, Executive Directors are expected to build up and maintain (as relevant) a personal shareholding equal 
to 250% of their base salary in the Company (this applies to existing Executive Directors only). 

Director

Tim Stacey

Ian Filby

Nicola Bancroft

Ian Durant

Jo Boydell

Alison Hutchinson

Steve Johnson

Luke Mayhew

Julie Southern

Total

Shareholding at 30 June 2019

Number of
beneficially
owned
shares1

% of
salary held2

Shareholding
requirement
met

Interests in shares  
under the LTIP  
(Conditional shares)

Subject to
conditions

Vested but
unexercised

Unvested 
SAYE awards

Total at
30 June 2019

386,263 

245% 

no

511,690 

1,313,208

371,352 

28,000 

– 

– 

– 

44,121 

3,921 

2,146,865

760% 

314% 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

–

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

548,205 

199,320 

– 

– 

– 

– 

 – 

– 

– 1,259,215

2016 3 Year 
Option – 9,782 

2016 3 Year 

907,735 

Option – 9,782  1,871,195 

– 

– 

– 

– 

– 

– 

– 

570,672 

28,000 

– 

– 

– 

44,121 

3,921 

19,564 3,425,644

– 

– 

 – 

– 

 – 

 – 

 – 

 – 

– 

–

Notes:
1.  Beneficial interests include shares held directly or indirectly by connected persons. 
2.  Shareholding requirement calculation is based on the share price at the end of the year (£2.54 at 30 June 2019). 

At 25 September 2019 there had been no movement in Directors’ shareholdings and share interests from 30 June 2019.

Outstanding share awards
The following share awards remain outstanding as at 30 June 2019 for the Executive Directors (excluding the 2016 LTIP award for which 
performance has been tested):

Director

Tim Stacey

Type of award

Date of
grant

Number of
awards

Awards
vested

Awards
lapsed

Outstanding 
awards

Market price 
on date
of grant

Normal
vesting date

2017 LTIP

16/11/17

125,000

2018 LTIP 30/11/18

281,690

RSP

16/11/17

45,635

106,484

SAYE

07/12/16

9,782

–

–

–

–

–

–

–

–

–

–

125,000

281,690

£1.90

16/11/20

£2.13 30/11/21

45,635

£1.90

16/11/19

106,484

£1.90

16/11/20

9,782

£2.30 01/02/20

Details of LTIP award performance conditions

LTIP award

2017 LTIP

2018 LTIP

Performance
conditions

Weighting
(% award) Detail

EPS growth

50% Reporting underlying EPS

TSR

25% TSR (FTSE 250 excl ITs)

25% TSR (FTSE 350 General Retailers)

EPS growth

50% Reporting underlying EPS

TSR

15% TSR (FTSE 250 excl ITs)

35% TSR (FTSE 350 General Retailers)

Entry level
performance

4% p.a.

Index

Index

23.0p

Index

Index

Max
performance

Threshold
level vesting

Maximum
vesting

10% p.a.

Index + 10% p.a.

Index + 10% p.a.

28.5p

Index + 10% p.a.

Index + 10% p.a.

20%

20%

20%

20%

20%

20%

100%

100%

100%

100%

100%

100%

Statement of implementation of Policy for the year ending 30 June 2020 
See pages 70 to 75.

DFS Furniture plc
Annual Report & Accounts 2019

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Corporate governance

Financial statements

83

Matters covered during the Committee’s meetings in FY19
The key matters covered by the Committee during the year are summarised below. During the year, the Committee also spent time 
considering remuneration arrangements for the outgoing CFO, Nicola Bancroft and for the incoming CFO, Mike Schmidt. 

Matter

Approved bonus outcomes for 2018

Approved bonus scorecard for FY19 and monitored interim performance 

Signed-off LTIP performance outcomes for 2015 LTIP 

Approved LTIP performance targets for 2018 LTIP and monitored performance 

Signed-off Directors Remuneration Report and new Policy

Review of corporate governance code changes and market practice update

Reviewed updates to the Committee’s Terms of Reference

Gender pay reporting and diversity and inclusiveness initiatives 

Signed-off post cessation shareholding policy 

Reviewed format for wider workforce remuneration reporting

Note:
Details of meeting attendance by Committee members can be found on page 51 of this Annual Report. 

Sep 18

Nov 18

Apr 19

Jun 19

•

•

•

•

•

•

•

•

•

•

•

•

•

Internal and external support for the Committee 
The Chairman, the CEO and the CFO attend meetings at the invitation of the committee but are not present when their own remuneration is 
being discussed. The Company Secretary acts as Secretary to the Committee. The Committee is supported by the Chief People and 
Transformation Officer, Finance and Company Secretariat functions. 

The Committee received external advice in FY19 from PwC during the year. The Committee appointed PwC as its advisers after a tender 
process in July 2015. PwC are considered by the Committee to be objective and independent. PwC are members of the Remuneration 
Consultants Group and, as such, voluntarily operate under the code of conduct in relation to executive remuneration consulting in the UK. 

The Committee reviewed the nature of all the services provided during the year by PwC and was satisfied that no conflict of interest exists or 
existed in the provision of these services. The total fees paid to PwC in respect of services to the Committee during the year were £117,000. 
Fees were determined based on the scope and nature of the projects undertaken for the Committee.

Service Contracts for Executive Directors
When setting notice periods, the Committee has regard to market practice and corporate governance best practice. The table below 
summarises the service contracts for our Executive Directors.

Tim Stacey
Mike Schmidt 

Date of contract

21 May 2018
12 July 2019

6 months (Executive) or 12 months (Company)
6 months (Executive) or 6 months (Company)

Notice period

All service contracts are available for viewing at the Company’s registered office and at the AGM. The Executive Directors may accept 
outside appointments subject to approval of the Board and provided that such appointments do not in any way prejudice their ability to 
perform their duties as Executive Directors of the Company. The Executive Directors concerned may retain fees paid for these services.

Letters of appointment for Non-Executive Directors
The Non-Executive Directors do not have service contracts but are appointed under letters of appointment which provide for a review after 
an initial three-year term terminable by either the Non-Executive Director or the Company with three month’s prior written notice. Each 
Non-Executive Director is subject to annual re-election at the Company’s AGM. The table below sets out the dates that each Non-Executive 
Director was first appointed as a Group Director.

Ian Durant
Jo Boydell
Alison Hutchinson
Steve Johnson
Luke Mayhew

Date of appointment

Notice period

2 May 2017
6 December 2018
1 May 2018
6 December 2018
3 February 2015

3 months  
(Non-Executive  
and Company)

No compensation is payable in the event of early termination apart from the notice period. All letters of appointment are available for viewing 
at the Company’s registered office and at the AGM.

For and on behalf of the Committee

Alison Hutchinson
Chair of the Committee
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

84

Directors’ report

Introduction
The Directors present their Annual Report and audited financial statements for the 48 weeks ended 30 June 2019, in accordance with 
section 415 of the Companies Act 2006. Certain disclosure requirements for inclusion in this report have been incorporated by way of cross 
reference to the Strategic report and the Directors’ Remuneration report) and should be read in conjunction with this report. .

The following also form part of this report:
•  Greenhouse gas emissions, which can be found on page 44; 
•  Details of our anti-bribery and corruption procedures, which can be found on page 45;
•  Employees, which can be found on pages 40 to 41; 
•  The Corporate Governance Report, which can be found on pages 48 to 53; and 
•  Our strategy and objectives, which can be found on pages 20 to 21.

Information regarding the Company’s charitable donations can be found in the Sustainability and Responsibility report on page 42.  
No political donations were made in FY19 (FY18: £nil).

The Company
DFS Furniture plc (the “Company”) is a company incorporated and domiciled in the UK, with registration number 07236769.

The shares of the Company have been traded on the main market of the London Stock Exchange throughout the 48 weeks ended 30 June 
2019. The Company has no overseas subsidiaries but operates branches in the Republic of Ireland, Spain and the Netherlands.

Results and dividends
The Group’s results for the year are set out in the consolidated financial statements on pages 96 to 124. The Company only results of  
DFS Furniture plc are set out on pages 125 to 128. The Directors have declared an interim ordinary dividend of 3.7 pence per share which was 
paid on 19 June 2019, and also proposed a final dividend of 7.5 pence per share to be paid in respect of the 48 weeks ended 30 June 2019.  
It is intended that the final dividend will be paid on 27 December 2019 to all shareholders on the register on 6 December 2019.  
The Company’s shares will trade ex-dividend from 5 December 2019.

Directors 
The membership of the Board and biographical details of the directors are provided on pages 46 and 47. Changes to the directors during the 
year and up to the date of this report are set out below. 

The Directors who served during the financial year were as follows:

Director

Ian Durant 

Luke Mayhew

Ian Filby

Tim Stacey 

Julie Southern

Position

Chair

Service in the year ended 30 June 2019

Served throughout the year

Senior Independent Non-Executive Director

Served throughout the year

Chief Executive Officer

Chief Executive Officer

Resigned 31 October 2018

Appointed 1 November 2018

Independent Non-Executive Director

Resigned 29 March 2019

Alison Hutchinson

Independent Non-Executive Director

Served throughout the year

Jo Boydell

Steve Johnson

Nicola Bancroft

Independent Non-Executive Director

Appointed 6 December 2018

Independent Non-Executive Director

Appointed 6 December 2018

Chief Financial Officer

Resigned 29 March 2019

Mike Schmidt was appointed to the Board on 11 July 2019. The Articles of Association provide that a Director may be appointed by an ordinary 
resolution of the shareholders or by the existing Directors either to fill a vacancy or as an additional Director. All of the Directors will in 
accordance with the UK Corporate Governance Code will retire from office and seek re-election at the Company’s Annual General Meeting on 
14 November 2019, with the exception of Luke Mayhew, who will step down on that date, and Mike Schmidt, Jo Boydell and Steve Johnson who 
will seek election for the first time.

The Executive Directors serve under rolling contracts that are terminable upon six months’ notice from the Company and 12 months’ notice 
from the Executive Director. The Non-Executive Directors are under letters of appointment. Copies of service contracts and letters of 
appointment are available for inspection at the Company’s registered office during normal business hours and will be available for inspection 
at the Company’s AGM.

Following recommendations from the Nomination Committee, the Board considers that all Directors continue to be effective, committed to 
their roles and able to devote sufficient time to discharge their responsibilities.

DFS Furniture plc
Annual Report & Accounts 2019

 
Strategic report

Corporate governance

Financial statements

85

Directors’ interests
Information about the Directors’ interests in the Ordinary Shares of the Company on 30 June 2019, or date of appointment if later, and any 
subsequent changes as at 23 September 2019 is set out in the Directors’ remuneration report on page 82. 

Directors’ and Officers’ insurance
During the financial year ended 30 June 2019 and up to the date of the Directors’ Report the Company has maintained appropriate directors’ 
and officers’ liability insurance cover. A review is carried out on an annual basis to ensure that the Board remains satisfied that an appropriate 
level of cover is in place.

Directors’ conflicts of interest 
The Company has formal procedures in place for managing conflicts of interest. Should a director become aware that they, or any of their 
connected parties, have an interest in an existing or proposed transaction with any Group company, they should notify the Board in writing or 
at the next Board meeting. Internal controls are in place to ensure that any related party transactions involving directors, or their connected 
parties, are conducted on an arm’s length basis. Directors have a continuing duty to update any changes to these conflicts.

Employees
As at the year end the Company employed 5,468 employees (as set out in the gender analysis table on page 41). The Group places 
considerable value on the involvement of its employees and uses a number of ways to engage with employees on matters that impact them 
and on the performance of the Group.

The Company believes in encouraging Employee share ownership and operates an all-employee Save As You Earn Scheme.

Articles of Association
The Articles of Association of the Company can only be amended by special resolution at a general meeting of the shareholders. No 
amendments are proposed at the 2019 AGM.Annual General Meeting (‘AGM').

The Company’s next AGM will take place on 14 November 2019 at DFS Head Office, 1 Rockingham Way, Redhouse Interchange, Adwick-le-
Street, Doncaster, DN6 7NA at 2.30pm, and the Chair of each of the Board’s Committees will be present to answer questions put to them by 
shareholders. The Annual Report and Accounts and Notice of the AGM, including the resolutions to be proposed, will be sent to shareholders 
at least 21 clear days prior to the date of the meeting.

To encourage shareholders to participate in the AGM process, the Company proposes to offer electronic proxy voting through the CREST 
service and all resolutions will be proposed and voted on at the meeting on an individual basis by shareholders or their proxies. Voting results 
will be announced through the Regulatory News Service and made available on the Company’s corporate website.

Share capital
Details of the Company’s share capital are set out in note 21 to the consolidated financial statements. The Company has one class of 
Ordinary Shares and, as at 23 September 2019, the Company had an issued share capital of 213,030,601 Ordinary Shares of £1.50 each.

The rights and obligations attached to these shares are governed by UK law and the Company’s Articles of Association. Holders of Ordinary 
Shares of the Company are entitled to receive notice and to attend and speak at general meetings. On a show of hands, every shareholder 
present in person or by proxy (or duly authorised corporate representatives) shall have one vote and, on a poll, every member who is present 
in person or by proxy shall have one vote for every share held.

Other than the general provisions of the Articles of Association and prevailing legislation, there are no specific restrictions on the size of a 
holding or on the transfer of the Ordinary Shares. The Directors are not aware of any agreements between holders of the Company’s shares 
that may result in the restriction of the transfer of securities or on voting rights. No shareholder holds securities carrying any special rights or 
control over the Company’s share capital.

Authority to purchase own shares
At the last AGM of the Company on 30 November 2018, the Company was authorised to purchase a maximum of 10% of the Company’s 
issued share capital. This authority will expire at the close of the next AGM on 14 November 2019 unless revoked, varied or renewed prior to 
that meeting.

Since the date of the last Annual Report, no shares have been purchased by the Company and 493,303 treasury shares have been utilised to 
satisfy share-based employee-awards and SAYE options. As at the date of this Annual Report, 844,719 Ordinary shares of £1.50 each are 
held by the Company as treasury shares with the expectation that they will be utilised to satisfy future share-based employee-award/SAYE 
option obligations.

A resolution will be proposed at the 2019 AGM to renew this authority.

DFS Furniture plc
Annual Report & Accounts 2019

86

Directors’ report continued

Authority to allot shares
At the last AGM of the Company on 30 November 2018, the Company was granted a general authority by its shareholders to allot shares up 
to an aggregate nominal amount of £105,765,729 (or up to £211,531,459 in connection with an offer by way of a rights issue).

As at the date of this Annual Report, no shares have been issued under this authority. This authority will expire at the conclusion of the 2019 
AGM unless revoked, varied or renewed prior to that meeting.

A resolution will be proposed at the 2019 AGM to renew this authority.

Substantial Shareholders 
As at 23 September 2019 the Company has been notified of the following holdings of voting rights in its shares under Rule 5 of The 
Disclosure Guidance and Transparency Rules of the Financial Conduct Authority. It should be noted that these holdings are likely to have 
changed since the Company was notified. However, notification of any change is not required until the next notifiable threshold is crossed.

Number of voting rights

% of voting rights

Date of last notification

Franklin Templeton Fund Management Ltd

Jupiter Asset Management

Pelham Long/Short Small Cap Master Fund Ltd

Aviva plc & subsidiaries

J O Hambro Capital Management Ltd

Standard Life Aberdeen plc

SK Family Investment LLC

Royal London Asset Management Ltd

Canaccord Genuity Group inc.

21,157,000

12,391,391

12,292,942

11,195,695

10,804,588

10,303,461

10,611,623

8,589,347

8,000,000

10.0

5.9

5.8

5.3

5.1

4.8

5.0

4.1

3.8

27 Aug 2018

23 Oct 2015

11 Apr 2016

7 May 2019

24 Nov 2017

13 Sep 2019

28 Sep 2017

16 Jun 2017

20 Sep 2017

As at 23 September 2019, the Company had not received any further notifications of holdings of voting rights. 

Financial risk management
The Company’s objectives and policies on financial risk management, including information on credit, liquidity and market risks can be found 
in note 23 to the financial statements.

Going concern
The Group remains highly cash generative and currently has sufficient medium and long-term facilities in place, including a £250.0 million 
revolving credit facility in place until August 2022, of which £207.0 million is currently utilised at the date of this Annual Report. Further details 
of these facilities and the Group’s financial management objectives are detailed in the financial statements.

On the basis of their assessment of the Group’s financial position, forecasts and projections, the Company’s Directors have a reasonable 
expectation that the Company and the Group will be able to continue in operational existence as detailed in the Viability Statement on page 
33. Thus they continue to adopt the going concern basis of accounting in preparing the annual financial statements.

Auditor and disclosure of information to auditor
The Directors who held office at the date of this Report confirm that, so far as they are each aware, there is no relevant audit information of 
which the Company’s auditor is unaware; and each such Director has taken all the reasonable steps that they ought to have taken as a 
Director to make himself or herself aware of any relevant audit information and to establish that the Company’s auditor is aware of the 
information. 

The confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

KPMG LLP has expressed its willingness to continue in office as auditor and a resolution to re-appoint it as the Company’s auditor will be 
proposed at the forthcoming AGM.

Subsequent events
Between 30 June 2019 and the date of signing this report there have been no reportable subsequent events. This report has been approved 
by the Board of Directors and has been signed on its behalf by:

Elizabeth McDonald
Group Company Secretary
25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

87

Statement of Directors’ responsibilities in respect of the annual report  
and the financial statements

The Directors are responsible for preparing the Annual Report and 
the Group and Parent Company Financial Statements in accordance 
with applicable law and regulations.

Company law requires the Directors to prepare Group and Parent 
Company financial statements for each financial year. Under that law 
they are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards as 
adopted by the European Union (IFRSs as adopted by the EU) and 
applicable law and have elected to prepare the Parent Company 
Financial Statements in accordance with UK accounting standards, 
including FRS 101 Reduced Disclosure Framework.

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and parent Company and of 
their profit or loss for that period. In preparing each of the Group and 
parent Company financial statements, the Directors are required to:
•  Select suitable accounting policies and then apply them 

consistently; 

•  Make judgements and estimates that are reasonable, relevant, 

reliable and prudent; 

•  For the Group financial statements, state whether they have 

been prepared in accordance with IFRSs as adopted by the EU; 

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation in 
other jurisdictions.

Each of the Directors whose names and functions are set out on 
pages 46 and 47 confirms that, to the best of their knowledge:
•  The financial statements, prepared in accordance with the 

applicable set of accounting standards, give a true and fair view  
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation 
taken as a whole; and 

•  The Strategic Report and Directors’ Report includes a fair review 
of the development and performance of the business and the 
position of the issuer and the undertakings included in the 
consolidation taken as a whole, together with a description of the 
principal risks and uncertainties that they face. 

In addition the Directors consider the Annual Report and accounts, 
taken as a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the Group’s 
position and performance, business model and strategy.

•  For the parent Company financial statements, state whether 

On behalf of the Board.

Tim Stacey 
Chief Executive Officer 
25 September 2019 

Mike Schmidt 
Chief Financial Officer
25 September 2019

applicable UK accounting standards have been followed, subject 
to any material departures disclosed and explained in the parent 
Company financial statements; 

•  Assess the Group and parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going 
concern; and 

•  Use the going concern basis of accounting unless they either 

intend to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so. 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the parent Company and enable 
them to ensure that its financial statements comply with the 
Companies Act 2006. They are responsible for such internal control 
as they determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due 
to fraud or error, and have general responsibility for taking such 
steps as are reasonably open to them to safeguard the assets of the 
Group and to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report, Directors’ Report, 
Directors’ Remuneration Report and Corporate Governance Report 
that complies with that law and those regulations.

DFS Furniture plc
Annual Report & Accounts 2019

 
88

Independent auditor’s report

Independent auditor’s report to the members of DFS Furniture plc
1. Our opinion is unmodified
We have audited the financial statements of DFS Furniture plc (“the Company”) and its subsidiaries (together “the Group”) for the 48 week 
period ended 30 June 2019 which comprise the Consolidated Income Statement, the Consolidated Statement of Comprehensive Income, 
the Consolidated Balance Sheet, the Consolidated Statement of Changes in Equity, the Consolidated Cash Flow Statement, the Company 
Balance Sheet, the Company Statement of Changes in Equity, and the related notes, including the accounting policies in note 1.

In our opinion:
• 

the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs as at 30 June 2019 and of 
the Group’s profit for the period then ended;
the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards as adopted 
by the European Union;
the parent Company financial statements have been properly prepared in accordance with UK accounting standards, including FRS 101 
Reduced Disclosure Framework; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

• 

• 

• 

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities are 
described below. We believe that the audit evidence we have obtained is a sufficient and appropriate basis for our opinion. Our audit opinion 
is consistent with our report to the Audit Committee.

We were first appointed as auditor by the shareholders on 6 July 2015. The period of total uninterrupted engagement is for the 5 financial 
periods ended 30 June 2019. We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with, 
UK ethical requirements including the FRC Ethical Standard as applied to listed public interest entities. No non-audit services prohibited by 
that standard were provided.

Overview

Materiality: Group financial statements as a whole

£1.4m (2018:£2.2m)
5.3% (2018: 5.9%) of Group profit before tax excluding non-underlying items

Coverage

Key audit matters

Recurring risks

New risks

93% (2018:100%) of Group profit before tax

vs 2018

Recoverability of DFS Trading Limited goodwill and of the parent's 
investment in subsidiaries

The impact of uncertainties due to the UK exiting the European 
Union on our audit

Going concern

2. Key audit matters: including our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial statements 
and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which 
had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement 
team. We summarise below the key audit matters, in arriving at our audit opinion above, together with our key audit procedures to address 
those matters and, as required for public interest entities, our results from those procedures. These matters were addressed, and our 
results are based on procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial statements as a whole, 
and in forming our opinion thereon, and consequently are incidental to that opinion, and we do not provide a separate opinion on these 
matters.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

89

The risk

Our response

The impact of uncertainties due to the UK 
exiting the European Union on our audit

Unprecedented levels of uncertainty:

Refer to page 30 (principal risks), page 33 
(viability statement), page 56 (Audit 
Committee Report), page 101 (accounting 
policy).

All audits assess and challenge the 
reasonableness of estimates, in particular  
as described in Recoverability of DFS  
Trading Limited goodwill and of the parent's 
investment in subsidiaries and Going  
concern below, and related disclosures,  
and the appropriateness of the going  
concern basis of preparation of the financial 
statements (see below). All of these depend 
on assessments of the future economic 
environment and the group’s future  
prospects and performance. 

In addition, we are required to consider the 
other information presented in the Annual 
Report including the principal risks disclosure 
and the viability statement and to consider  
the directors’ statement that the annual 
report and financial statements taken as a 
whole is fair, balanced and understandable  
and provides the information necessary for 
shareholders to assess the Group’s position 
and performance, business model and 
strategy.

Brexit is one of the most significant  
economic events for the UK and at the  
date of this report its effects are subject to 
unprecedented levels of uncertainty of 
outcomes, with the full range of possible 
effects unknown.

We developed a standardised firm-wide 
approach to the consideration of the 
uncertainties arising from Brexit in planning 
and performing our audits. 

Our procedures included:
•  Our Brexit knowledge: We considered the 
directors’ assessment of Brexit-related 
sources of risk for the group’s business and 
financial resources compared with our own 
understanding of the risks. We considered 
the directors’ plans to take action to 
mitigate the risks.

•  Sensitivity analysis: When addressing 
Recoverability of DFS Trading Limited 
goodwill and of the parent’s investment in 
subsidiaries, Going concern and other 
areas that depend on forecasts, we 
compared the directors’ analysis to our 
assessment of the full range of reasonably 
possible scenarios resulting from Brexit 
uncertainty and, where forecast cash flows 
are required to be discounted, considered 
adjustments to discount rates for the level 
of remaining uncertainty.

•  Assessing transparency: As well as 

assessing individual disclosures as part of 
our procedures on Recoverability of DFS 
Trading Limited goodwill and of the parent’s 
investment in subsidiaries and Going 
concern we considered all of the Brexit 
related disclosures together, including those 
in the strategic report, comparing the 
overall picture against our understanding of 
the risks.

•  Our results: As reported under 

Recoverability of DFS Trading Limited 
goodwill and of the parent’s investment in 
subsidiaries, we found the resulting 
estimates and related disclosures and 
disclosures in relation to going concern to 
be acceptable. However, no audit should be 
expected to predict the unknowable 
factors or all possible future implications 
for a company and this is particularly the 
case in relation to Brexit.

DFS Furniture plc
Annual Report & Accounts 2019

90

Independent auditor’s report continued

2. Key audit matters: including our assessment of risks of material misstatement continued

Going concern

The risk

Our response

Disclosure quality:
The financial statements explain how the 
Board has formed a judgement that it is 
appropriate to adopt the going concern basis 
of preparation for the group and parent 
company.

Our procedures included:
•  Funding assessment: assessed the 

committed level of finance, and its expiry, 
to ascertain the need for refinancing. 
Reviewing covenant compliance, both in 
year and for the forecast period;

That judgement is based on an evaluation of 
the inherent risks to the Group’s and 
Company’s business model and how those 
risks might affect the Group’s and Company’s 
financial resources or ability to continue 
operations over a period of at least a year from 
the date of approval of the financial 
statements.

The risks most likely to adversely affect the 
Group’s and Company’s available financial 
resources over this period were:
•  The impact of Brexit on the Group’s supply 

chain.

•  Regulatory changes to the sale of financial 
products, including extended warranties.

There are also less predictable but realistic 
second order impacts, such as the impact of 
Brexit on the erosion of customer confidence, 
which could result in a rapid reduction in sales.

The risk for our audit was whether or not those 
risks were such that they amounted to a 
material uncertainty that may have cast 
significant doubt about the ability to continue 
as a going concern. Had they been such, then 
that fact would have been required to have 
been disclosed.

•  Historical comparisons: reviewed the 
historical results in order to assess the 
directors’ track record of forecasts versus 
actual cash flows achieved in the year and 
previously;

•  Sensitivity analysis: Considered 

sensitivities over the level of available 
financial resources indicated by the Group’s 
financial forecasts taking account of 
reasonably possible (but not unrealistic) 
adverse effects that could arise from these 
risks individually and collectively. This was 
done through stress testing the forecasts 
against severe but plausible situations, 
including a reduction in sales due to 
consumer confidence, impact on the 
supply chain and the potential impact of a 
change in Financial Services regulation 
around insurance products.
•  Benchmarking assumptions: 

Benchmarked the assumptions behind the 
cash flow forecasts to third party evidence, 
including analyst reports and market data;
•  Evaluation of directors’ intent: Evaluated 

the achievability of the actions the 
Directors consider they would take to 
improve the position should the risks 
materialise, including reduction in capital 
expenditure, marketing costs and the level 
of dividends;

•  Assessing transparency: Assessed the 

completeness and accuracy of the matters 
covered in the going concern disclosure 
through our specific client understanding, 
industry and market analysis and through 
cumulative audit knowledge.

Our results
•  We found the going concern disclosure 
without any material uncertainty to be 
acceptable.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

91

Recoverability of DFS Trading Limited 
goodwill and of the parent’s investment  
in subsidiaries

(Group’s goodwill in DFS Trading
£479.9m; 2018: £479.9m; Parent company’s 
investment in subsidiaries £244m; 2018:
£241.5m )

Refer to page 56 (Audit Committee Report), 
pages 105 and 127 (accounting policy) and 
page 113 (financial disclosures).

The risk

Our response

Subjective estimate: 
There is a risk, particularly in light of current 
political and economic uncertainty and more 
challenging market conditions, that the 
business may not meet expected growth 
projections in order to support the carrying 
value of goodwill in relation to DFS Trading 
Limited or the parent company’s investment  
in subsidiaries.

This risk remains significant in light of recent 
years of trading performance for DFS Trading 
Limited falling behind internal and market 
expectations.

The Group support the goodwill balance and 
the parent company investment through a 
value in use calculation that has underlying 
assumptions of varying sensitivities. The 
estimated recoverable amount is subjective 
due to the inherent uncertainty involved in 
forecasting and discounting future cash flows.

The effect of these matters is that, as part of 
our risk assessment, we determined that the 
value in use has a high degree of estimation 
uncertainty, with a potential range of 
reasonable outcomes greater than our 
materiality for the financial statements as a 
whole. 

Our procedures included:
•  Historical comparisons: Analysed the 

Group’s previous forecasts against actual 
outcomes to assess the historical reliability 
of the forecasting.

•  Benchmarking assumptions: Compared 
the Group’s trading forecasts against 
current trading performance and against 
anticipated growth in the furniture retail 
sector, and investigating any significant 
deviations, in order to challenge the 
assumptions present within the forecasts. 
This was performed through review of 
industry projections and using our 
knowledge of DFS Furniture plc and the 
retail sector.

•  Sensitivity analysis: Performed sensitivity 

analysis over revenue, profit margins, 
terminal growth rate, and discount factor in 
order to determine their impact on the 
value in use calculations.

•  Our sector experience: Engaged our own 

valuation specialists to assess and 
challenge the discount rate by obtaining 
the detail of the inputs used in the discount 
rate calculation, benchmarking each input 
against our own expectations, and 
comparing the overall rate to an expected 
range based on our own benchmarks.
•  Comparing valuations: Compared the 
sum of the discounted cash flows for all 
CGUs to the Group’s market capitalisation 
to assess the reasonableness of those 
cash flows; and

•  Assessing transparency: Considered the 

adequacy of the Group’s disclosures 
around the carrying value of goodwill and 
the impairment analysis.

Our results
•  We found the carrying amount of goodwill 
in the group and the parent company’s 
investment in subsidiaries to be acceptable.

DFS Furniture plc
Annual Report & Accounts 2019

92

Independent auditor’s report continued

3. Key audit matters: including our assessment of risks of material misstatement

Guarantee Provision 

(£7.4 million; 2018: £7.5 million) 
Refer to page 56 (Audit Committee Report), 
page 104 (accounting policy) and page 118 
(financial disclosures).

The risk

Our response

Subjective estimate:
The guarantee provision reflects the 
estimated cost of fulfilling the obligations 
arising from the product guarantee provided 
to retail customers of DFS Trading Limited. 
The amount of the provision is inherently 
uncertain and there is significant estimation 
involved in the provision model, including 
assumptions around: average cost per claim, 
volume of claims, and the average period over 
which calls are received.

Our procedures included:
•  Historical comparisons: Compared 

expected volumes of calls against historical 
data.

•  Test of details: Tested key inputs of the 
calculated cost per call to supporting 
internal documentation and benchmarking 
to third party costs per call. Compared the 
timing of when items were sold to the 
timing over which calls are expected to 
arise.

The effect of these matters is that, as part of 
our risk assessment, we determined that the 
value in use has a high degree of estimation 
uncertainty, with a potential range of 
reasonable outcomes greater than our 
materiality for the financial statements as a 
whole.

•  Expectation vs outcome: Compared the 
timing of when items were sold to the 
timing over which calls are expected to 
arise.

•  Methodology evaluation: Assessed the 
reasonableness of Group’s forecasting 
methodology by comparing prior period’s 
provision recognised in respect of sales 
incurred during prior period against staff 
costs incurred during the current year in 
relation to calls received in year in relation 
to last year’s sales.

•  Sensitivity analysis: Performed sensitivity 
testing on certain inputs to the calculation 
of the provision including average cost per 
claim and the percentage of orders on 
which calls are received, in order to 
determine their impact on the calculations.

•  Assessing transparency: Determined 

whether the group’s disclosures in relation 
to the provision, the assumptions on which 
it is based and sensitivities around those 
assumptions are adequate.

Our results
We found the resulting estimate of the 
guarantee provision to be acceptable.

4. Our application of materiality and an overview of the scope of our audit
Materiality for the group financial statements as a whole was set at £1.4m (2018: £2.2m), determined with reference to a benchmark of group 
profit before tax, normalised to exclude non-underlying items as disclosed in note 3, being acquisition related costs and additional 
consideration, restructuring costs and integration costs, of which it represents 5.3% (2018: 5.9%). The group team performed procedures 
on the items excluded from normalised group profit before tax.

Materiality for the parent company financial statements as a whole was set at £0.7m (2018:£2.1m), determined with reference to a 
benchmark of company total assets, of which it represents 0.13% (2018: 0.4%).

We agreed to report to the Audit Committee any corrected or uncorrected identified misstatements exceeding £0.07m, in addition to other 
identified misstatements that warranted reporting on qualitative grounds.

Of the group’s 9 (2018: 9) reporting components, we subjected 4 (2018: 9) to full scope audits for group purposes. 
For the residual components, we performed analysis at an aggregated group level to re-examine our assessment that there were no 
significant risks of material misstatement within these. 

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

93

Group profit before tax 
excluding non-underlying items
£26.8m (2018: £37.2m)

Group materiality 
£1.4m (2018: £2.2m)

£1.4m
Whole financial statements materiality (2018: £2.2m)

£1.2m
Range of materiality at 9 components (£0.7m-£1.2m)  
(2018: £0.4m to £2.1m)

£0.07m
Misstatements reported to the Audit Committee (2018:£0.11m)

 Revenue   

 Group materiality

Group Revenue

Group profit before tax

Group total assets

93%
(2018 100%)

93%
(2018 100%)

97%
(2018 100%)

 Full scope for group/statutory audit purposes 2019  

 Full scope for group/statutory audit purposes 2018

5. We have nothing to report on going concern
The Directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Company or the 
Group or to cease their operations, and as they have concluded that the Company’s and the Group’s financial position means that this is 
realistic. They have also concluded that there are no material uncertainties that could have cast significant doubt over their ability to 
continue as a going concern for at least a year from the date of approval of the financial statements (“the going concern period”).

Our responsibility is to conclude on the appropriateness of the Directors’ conclusions and, had there been a material uncertainty related to going 
concern, to make reference to that in this audit report. However, as we cannot predict all future events or conditions and as subsequent events may 
result in outcomes that are inconsistent with judgements that were reasonable at the time they were made, the absence of reference to a material 
uncertainty in this auditor’s report is not a guarantee that the Group and the Company will continue in operation.

We identified going concern as a key audit matter (see section 3 of this report). Based on the work described in our response to that key audit 
matter, we are required to report to you if:

•  we have anything material to add or draw attention to in relation to the directors’ statement in Note 1 to the financial statements on the 

use of the going concern basis of accounting with no material uncertainties that may cast significant doubt over the Group and 
Company’s use of that basis for a period of at least twelve months from the date of approval of the financial statements; or
the related statement under the Listing Rules set out on page 33 is materially inconsistent with our audit knowledge.

• 
•  We have nothing to report in these respects.

DFS Furniture plc
Annual Report & Accounts 2019

94

Independent auditor’s report continued

6. We have nothing to report on the other information in the Annual Report
The directors are responsible for the other information presented in the Annual Report together with the financial statements. Our opinion 
on the financial statements does not cover the other information and, accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the financial statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information.

Strategic report and directors’ report
Based solely on our work on the other information:

•  we have not identified material misstatements in the strategic report and the directors’ report;
• 
• 

in our opinion the information given in those reports for the financial year is consistent with the financial statements; and
in our opinion those reports have been prepared in accordance with the Companies Act 2006.

Directors’ remuneration report
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies 
Act 2006.

Disclosures of principal risks and longer-term viability
Based on the knowledge we acquired during our financial statements audit, we have nothing material to add or draw attention to in relation to:

• 

• 
• 

the directors’ confirmation within Strategic Report page 28 that they have carried out a robust assessment of the principal risks facing 
the Group, including those that would threaten its business model, future performance, solvency and liquidity;
the Risks and Uncertainties disclosures describing these risks and explaining how they are being managed and mitigated; and
the directors’ explanation in the Viability Statement of how they have assessed the prospects of the Group, over what period they have 
done so and why they considered that period to be appropriate, and their statement as to whether they have a reasonable expectation 
that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including 
any related disclosures drawing attention to any necessary qualifications or assumptions.

Under the Listing Rules we are required to review the Viability Statement. We have nothing to report in this respect.

Our work is limited to assessing these matters in the context of only the knowledge acquired during our financial statements audit. As we 
cannot predict all future events or conditions and as subsequent events may result in outcomes that are inconsistent with judgments that 
were reasonable at the time they were made, the absence of anything to report on these statements is not a guarantee as to the Group’s 
and Company’s longer-term viability.

Corporate governance disclosures
We are required to report to you if:

•  we have identified material inconsistencies between the knowledge we acquired during our financial statements audit and the directors’ 
statement that they consider that the annual report and financial statements taken as a whole is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the Group’s position and performance, business model and strategy; or
the section of the annual report describing the work of the Audit Committee does not appropriately address matters communicated by 
us to the Audit Committee.

• 

We are required to report to you if the Corporate Governance Statement does not properly disclose a departure from the eleven provisions 
of the UK Corporate Governance Code specified by the Listing Rules for our review.

We have nothing to report in these respects.

7. We have nothing to report on the other matters on which we are required to report by exception
Under the Companies Act 2006, we are required to report to you if, in our opinion:
•  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from 

• 

branches not visited by us; or
the parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 
the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit.

We have nothing to report in these respects.

DFS Furniture plc
Annual Report & Accounts 2019

 
Strategic report

Corporate governance

Financial statements

95

8. Respective responsibilities
Directors’ responsibilities
As explained more fully in their statement set out on page 87, the directors are responsible for: the preparation of the financial statements including 
being satisfied that they give a true and fair view; such internal control as they determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error; assessing the Group and parent Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern; and using the going concern basis of accounting unless they either 
intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or other irregularities (see below), or error, and to issue our opinion in an auditor’s report. Reasonable assurance is a high 
level of assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud, other irregularities or error and are considered material if, individually or in aggregate, they 
could reasonably be expected to influence the economic decisions of users taken on the basis of the financial statements. A fuller description  
of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.

Irregularities – ability to detect
We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial statements from our 
general commercial and sector experience, through discussion with the directors and other management (as required by auditing standards), 
and from inspection of the group’s regulatory and legal correspondence and discussed with the directors and other management the policies 
and procedures regarding compliance with laws and regulations. We communicated identified laws and regulations throughout our team and 
remained alert to any indications of non-compliance throughout the audit.

The potential effect of these laws and regulations on the financial statements varies considerably.

Firstly, the group is subject to laws and regulations that directly affect the financial statements including financial reporting legislation 
(including related companies legislation), distributable profits legislation and taxation legislation and we assessed the extent of compliance 
with these laws and regulations as part of our procedures on the related financial statement items.

Secondly, the group is subject to many other laws and regulations where the consequences of non-compliance could have a material effect 
on amounts or disclosures in the financial statements, for instance through the imposition of fines or litigation or the loss of the group’s 
licence to operate. We identified financial service legislation as the area most likely to have such an effect, recognising the nature of the 
group’s activities. Auditing standards limit the required audit procedures to identify non-compliance with these laws and regulations to 
enquiry of the directors and other management and inspection of regulatory and legal correspondence, if any.

These limited procedures did not identify actual or suspected non-compliance.

Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the 
financial statements, even though we have properly planned and performed our audit in accordance with auditing standards. For example 
the further removed non-compliance with laws and regulations (irregularities) is from the events and transactions reflected in the financial 
statements, the less likely the inherently limited procedures required by auditing standards would identify it. In addition, as with any audit, 
there remained a higher risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal controls. 

We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations.

9. The purpose of our audit work and to whom we owe our responsibilities
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other 
than the Company and the Company’s members, as a body, for our audit work, for this report, or for the opinions we have formed.

Chris Hearld (Senior Statutory Auditor)
for and on behalf of KPMG LLP, Statutory Auditor
Chartered Accountants  
1 Sovereign Square  
Sovereign Street  
Leeds
LS1 4DA

25 September 2019

DFS Furniture plc
Annual Report & Accounts 2019

 
96

Consolidated income statement
for 48 weeks ended 30 June 2019 (52 weeks ended 28 July 2018)

48 weeks to 30 June 2019

52 weeks to 28 July 2018

Note

1,2

Underlying
£m

1,165.0

Non-
underlying
£m

–

–
–

–
–
(4.4)

(4.4)
–
–

(4.4)
–
–

(4.4)
0.8

(3.6)

Total
m

Underlying
£m

1,165.0

1,125.6

901.0
(383.8)

517.2
(392.8)
(63.7)

60.7
(23.3)
(4.9)

32.5
0.2
(10.3)

22.4
(4.3)

18.1

870.5
(363.6)

506.9
(380.6)
(50.2)

76.1
(24.1)
(4.2)

47.8
0.1
(10.7)

37.2
(7.7)

29.5

Non-
underlying
£m

–

–
–

–
–
(9.9)

(9.9)
–
–

(9.9)
–
(1.5)

(11.4)
0.7

(10.7)

Total
£m

1,125.6

870.5
(363.6)

506.9
(380.6)
(60.1)

66.2
(24.1)
(4.2)

37.9
0.1
(12.2)

25.8
(7.0)

18.8

901.0
(383.8)

517.2
(392.8)
(59.3)

65.1
(23.3)
(4.9)

36.9
0.2
(10.3)

26.8
(5.1)

21.7

10.3p
10.1p

(1.7)p
(1.7)p

8.6p
8.4p

14.0p
13.9p

(5.1)p
(5.0)p

8.9p
8.9p

2

3

2,3
5
5

6

7
7

Gross sales

Revenue
Cost of sales

Gross profit
Selling and distribution costs
Administrative expenses

Operating profit before depreciation and amortisation
Depreciation
Amortisation

Operating profit
Finance income
Finance expenses

Profit before tax
Taxation

Profit for the period

Earnings per share
Basic
Diluted

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
 
Strategic report

Corporate governance

Financial statements

Consolidated statement of comprehensive income 
for 48 weeks ended 30 June 2019 (52 weeks ended 28 July 2018)

97

Profit for the period

Other comprehensive income
Items that are or may be reclassified subsequently to profit or loss: 
Effective portion of changes in fair value of cash flow hedges
Net change in fair value of cash flow hedges reclassified to profit or loss

Recognised in cost of sales
Recognised in finance expense

Income tax on items that are or may be reclassified subsequently to profit or loss

Other comprehensive expense for the period, net of income tax

Total comprehensive income for the period

48 weeks to 
30 June 2019
£m

52 week to  
28 July 2018
£m

18.1

18.8

9.7

(6.1)
(0.6)
(0.5)

2.5

20.6

6.0

6.3
(1.3)
(1.6)

9.4

28.2

DFS Furniture plc
Annual Report & Accounts 2019

98

Consolidated balance sheet
at 30 June 2019 (28 July 2018)

Non-current assets
Property, plant and equipment
Intangible assets
Other financial assets
Deferred tax assets

Current assets
Inventories
Other financial assets
Trade and other receivables
Cash and cash equivalents

Total assets

Current liabilities
Trade payables and other liabilities
Provisions
Other financial liabilities
Current tax liabilities

Non-current liabilities
Interest bearing loans and borrowings
Provisions
Other financial liabilities
Other liabilities

Total liabilities

Net assets

Equity attributable to owners of the Company
Share capital
Share premium
Merger reserve
Treasury shares
Cash flow hedging reserve
Retained earnings

Total equity

30 June 2019
£m

28 July 2018
£m

Note

8
9
11
12

13
11
14

15
19
16

17
19
16
15

21
21
21
21
21

89.9
539.0
1.4
8.7

639.0

54.8
6.3
32.8
29.8

123.7

762.7

91.1
537.0
1.6
8.0

637.7

54.4
3.7
31.2
47.2

136.5

774.2

(225.1)
(5.0)
–
(0.8)

(228.5)
(4.9)
(0.1)
(2.7)

(230.9)

(236.2)

(194.0)
(5.6)
(0.7)
(79.7)

(280.0)

(510.9)

251.8

319.5
40.4
18.6
(2.1)
7.0
(131.6)

251.8

(195.7)
(5.9)
(1.1)
(82.9)

(285.6)

(521.8)

252.4

319.5
40.4
18.6
(3.3)
4.0
(126.8)

252.4

These financial statements were approved by the Board of Directors on 25 September 2019 and were signed on its behalf by:

Tim Stacey 
Chief Executive Officer 

Mike Schmidt
Chief Financial Officer

Company registered number: 7236769

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
 
 
 
Strategic report

Corporate governance

Financial statements

Consolidated statement of changes in equity

99

Balance at 29 July 2017

Profit for the year
Other comprehensive income/(expense)

Total comprehensive income/(expense) for the year

Dividends
Treasury shares issued
Share based payments

Balance at 28 July 2018

Profit for the period
Other comprehensive income/(expense)

Total comprehensive income/(expense) for the period

Dividends
Treasury shares issued
Share based payments

Balance at 30 June 2019

Share
capital
£m

319.5

Share 
premium
£m

40.4

Merger 
reserve
£m

18.6

Treasury 
shares
£m

Cash flow 
hedging 
reserve
£m

Retained
earnings
£m

Total
equity
£m

(3.7)

(7.0)

(122.7)

245.1

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
0.4
–

–
11.0

11.0

–
–
–

18.8
(1.6)

17.2

(23.7)
(0.4)
2.8

18.8
9.4

28.2

(23.7)
–
2.8

319.5

40.4

18.6

(3.3)

4.0

(126.8)

252.4

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
1.2
–

–
3.0

3.0

–
–
–

18.1
(0.5)

17.6

(23.8)
(1.2)
2.6

18.1
2.5

20.6

(23.8)
–
2.6

319.5

40.4

18.6

(2.1)

7.0

(131.6)

251.8

DFS Furniture plc
Annual Report & Accounts 2019

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

Note

32.5

37.9

28.2
(0.8)
–
2.6
(1.6)
(0.4)
(10.2)
(0.3)

50.0
(7.4)

42.6

1.2
0.2
–
–
(17.5)
(6.9)

(23.0)

–
(7.7)
–
(2.0)
(3.5)
(23.8)

(37.0)

(17.4)
47.2

29.8

28.3
(0.9)
5.0
2.8
(1.7)
(4.7)
11.0
(1.1)

76.6
(9.1)

67.5

1.0
0.1
(20.1)
(1.2)
(17.3)
(4.7)

(42.2)

197.0
(7.4)
(1.9)
(200.0)
(3.1)
(23.7)

(39.1)

(13.8)
61.0

47.2

26

100

Consolidated cash flow statement
for 48 weeks ended 30 June 2019 (52 weeks ended 28 July 2018)

Operating profit

Adjustments for:
Depreciation, amortisation and impairment
Gain on sale of property, plant and equipment
Accrued acquisition consideration
Share based payment expense
Increase in trade and other receivables
Increase in inventories
(Decrease)/Increase in trade and other payables
Decrease in provisions 

Net cash from operating activities before tax
Tax paid

Net cash from operating activities

Cash flows from investing activities
Proceeds from sale of property, plant and equipment
Interest received
Acquisition of subsidiaries
Acquisition of trade and assets
Acquisition of property, plant and equipment
Acquisition of other intangible assets

Net cash from investing activities

Cash flows from financing activities
Proceeds from new loan
Interest paid
Exceptional refinancing costs
Repayment of borrowings
Payment of finance lease liabilities
Ordinary dividends paid

Net cash from financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

Notes to the consolidated financial statements
at 30 June 2019

101

1 Accounting policies
DFS Furniture plc (“the Company”) is a company incorporated and domiciled in the United Kingdom.

The consolidated financial statements consolidate those of the Company and its subsidiaries (together referred to as “the Group”). The parent 
company financial statements present information about the Company as a separate entity and not about its Group.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these consolidated 
financial statements. Judgements made by the Directors, in the application of these accounting policies that have significant effect on the financial 
statements and estimates with a significant risk of material adjustment in the next year are discussed in note 1.16.

1.1 Basis of preparation
The consolidated financial statements have been prepared and approved by the Directors in accordance with International Financial Reporting 
Standards as adopted by the EU (“Adopted IFRS”). The financial statements are prepared on the historical cost basis except for certain financial 
instruments and share based payment charges which are measured at their fair value. The financial statements are for the 48 weeks to  
30 June 2019 (last year 52 weeks to 28 July 2018).

The Company has elected to prepare its parent company financial statements in accordance with UK GAAP; these are presented on pages 
125 to 128.

Going concern
The Group remains highly cash generative and currently has sufficient medium and long term facilities in place, including a £250.0m revolving credit 
facility in place until August 2022. Further details of these facilities and the Group’s financial management objectives are detailed in the financial 
statements.

The directors have conducted an assessment of the Group’s financial position, forecasts and projections including consideration of the challenges 
and uncertainties presented by the current trading environment as outlined in the Strategic Report. On the basis of this assessment the Company’s 
directors have a reasonable expectation that the Company and the Group will be able to continue in operational existence as detailed in the Viability 
Statement on page 33 and they therefore continue to adopt the going concern basis of accounting in preparing the annual financial statements.

1.2 Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company (its 
subsidiaries). Control exists when the Group is exposed to or has rights to variable returns from its investment with the investee and has the ability 
to affect those returns through its power over the investee. In assessing control, potential voting rights that are currently exercisable or convertible 
are taken into account.

The results of subsidiaries acquired or disposed of during the period are included in the consolidated income statement from the date that control 
commences until the date that control ceases. The acquisition method is used to account for the acquisition of subsidiaries. All intra-group 
transactions, balances, income and expenses are eliminated on consolidation.

1.3 Gross sales and revenue
Revenue is measured at the fair value of the consideration receivable by the Group for the provision of goods to external customers, being the total 
amount payable by the customer (“gross sales”) less: value added and other sales taxes, the costs of obtaining interest free credit on behalf of 
customers and the amounts payable to third parties relating to products for which the Group acts as an agent. For products where the Group acts 
as an agent, the amount recognised in revenue is the net fee receivable by the Group.

Many of the Group’s customers choose to take advantage of the interest-free credit that the Group makes available. This credit is provided by 
external finance houses, who pay the Group the gross sales value of the customer order on delivery, less a fee for taking responsibility for payment 
collection and bearing the full credit risk for any future default by the customer. The fee due to the finance house varies depending on the amount 
borrowed by the customer, the length of the repayment term and the LIBOR rate at the time of the transaction.

In calculating reported revenue in accordance with IFRS the Group is required to deduct these fees from the value of the customer order. Reported 
revenue will therefore vary depending on the proportion of customers who choose to take up the interest free credit offer, the average duration of 
the interest free loan period and the prevailing LIBOR rates.

For the purposes of managing its business the Group focuses on gross sales, which is defined as the total amount payable by customers, inclusive 
of VAT and other sales taxes and prior to any accounting adjustments for interest-free credit fees or aftercare product costs. The Directors believe 
gross sales is a more transparent measure of the activity levels and performance of its stores and online channels as it is not affected by customer 
preferences on payment options. Accordingly gross sales is presented in this annual report in addition to statutory revenue, with a reconciliation 
between the two measures provided in note 2 to the financial statements.

Both gross sales and revenue are stated net of returns and sales allowances, and are recognised when goods have been delivered to the 
customer, the revenue and costs in respect of the transaction can be measured reliably and collectability is reasonably assured. Receipt of 
goods by the customer represents the completion of the Group’s performance obligation under the sales contract and payment is received 
prior to or immediately after delivery. Expected future costs of satisfying the Group’s obligations under long-term product guarantees 
offered to customers are determined at the time of the sale, provided for separately (note 19) and charged to cost of sales.

DFS Furniture plc
Annual Report & Accounts 2019

102

Notes to the consolidated financial statements continued
at 30 June 2019

1 Accounting policies continued
1.4 Expenses
Non-underlying items
Items that are material in size, unusual or non-recurring in nature are disclosed separately in the income statement in order to provide an indication 
of the Group’s underlying business performance. The principal items which may be included as non-underlying are:
•  significant profit or loss on the disposal of non-current assets
•  material impairment charges
•  significant non-recurring tax charges or credits 
•  costs associated with significant corporate, financial or operating restructuring, including acquisitions
• 

initial costs of establishing operations in new geographical territories

Material finance income or expenses associated with significant changes in the Group’s borrowings are disclosed separately as non-underlying 
items below operating profit.

Royalty payments
Royalties payable to brand partners on sales of branded products are charged to cost of sales when the related product is delivered to the customer.

Operating lease payments
Payments made under operating leases are recognised in the income statement on a straight-line basis over the term of the lease. Lease incentives 
received are recognised in the income statement as an integral part of the total lease expense. The Group has no significant contingent rental 
arrangements.

Finance lease payments
Minimum lease payments are apportioned between the finance charge and the reduction of the outstanding liability. The finance charge is 
allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance of the liability.

Finance income and expenses
Finance expenses comprise interest payable, finance charges on finance leases recognised in profit or loss using the effective interest method and 
unwinding of the discount on provisions and other liabilities measures at present value. Finance income comprises interest receivable on funds 
invested, dividend income, and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income is recognised 
in the income statement on the date the Group’s right to receive payments is established.

1.5 Employee benefits
Defined contribution plans
Payments to defined contribution pension plans are recognised as an expense in the income statement as they fall due.

Short-term benefits
Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided. 

Share based payments
The fair value of equity settled share based payments is recognised as an expense over the vesting period of the related awards, with a 
corresponding increase in equity. Fair values are calculated using option pricing models appropriate to the terms and conditions of the awards. The 
amount charged as an expense is regularly reviewed and adjusted to reflect the achievement of service and non-market based performance 
conditions.

1.6 Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the income statement except to the extent that it 
relates to a business combination, or items recognised directly in equity or other comprehensive income.

Current tax is the expected tax payable or receivable on the taxable income or loss for the period, using tax rates enacted or substantively enacted 
at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the 
amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; the initial 
recognition of assets or liabilities in a transaction that is not a business combination and that affects neither accounting nor taxable profit or loss, 
and differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of 
deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates 
enacted or substantively enacted at the balance sheet date.

At interim reporting periods the tax charge is calculated in accordance with IAS 34, adjusted for material non-taxable items.

A deferred tax asset is recognised on deductible temporary differences only to the extent that it is probable that future taxable profits will be 
available against which they can be utilised. Deferred tax assets are reviewed at each reporting date and are reduced to the extent that it is no longer 
probable that the related tax benefit will be realised.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

103

1 Accounting policies continued
1.7 Foreign currency
Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange rate ruling 
at the date of the transaction. 

Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are retranslated to the functional currency at the 
foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in the income statement except 
for differences arising on qualifying cash flow hedges, which are recognised directly in other comprehensive income.

1.8 Business combinations
Subject to the transitional relief in IFRS 1, all business combinations are accounted for by applying the acquisition method. Business 
combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which control is transferred to 
the Group.

Goodwill is initially measured at cost, being the excess of the acquisition cost over the Group’s interest in the assets and liabilities recognised. 
When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss.

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, are expensed as incurred.

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified as equity, 
it is not remeasured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent 
consideration are recognised in profit or loss.

Acquisitions prior to 31 July 2011 (date of transition to IFRSs)
IFRS 1 grants certain exemptions from the full requirements of Adopted IFRSs in the transition period. The Group and Company elected not 
to restate business combinations that took place prior to 31 July 2011. In respect of acquisitions prior to transition, goodwill is included at  
31 July 2011 on the basis of its deemed cost, which represents the amount recorded under UK GAAP which was broadly comparable save 
that goodwill was amortised. On transition, amortisation of goodwill ceased as required by IFRS 1.

1.9 Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of property, 
plant and equipment.

Leases in which the Group assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance leases. 
Where land and buildings are held under leases the accounting treatment of the land is considered separately from that of the buildings. 
Leased assets acquired by way of finance lease are stated at an amount equal to the lower of their fair value and the present value of the 
minimum lease payments at inception of the lease, less accumulated depreciation and less accumulated impairment losses. Lease 
payments are accounted for as described in 1.4 above.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. Land is not depreciated. The estimated useful lives are as follows:
•  buildings 
•  plant and equipment 
•  motor vehicles 

50 years
3 to 10 years
4 years

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

1.10 Intangible assets and goodwill
Goodwill
Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash generating units and is not amortised but is 
tested annually for impairment. 

Other intangible assets
Expenditure on internally generated goodwill and brands is recognised in the income statement as an expense as incurred.

Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and accumulated impairment losses.

Amortisation
Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets unless such 
lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each balance sheet 
date. Other intangible assets are amortised from the date they are available for use. Estimated useful lives are as follows:
•  computer software and website costs 
•  acquired brand names 

3 years
10 to 20 years

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
104
Notes to the consolidated financial statements continued
at 30 June 2019

1 Accounting policies continued
1.11 Inventories
Inventories are stated at the lower of cost and net realisable value. The cost of finished goods manufactured by the Group includes direct 
materials, direct labour and appropriate overhead expenditure.

1.12 Impairment
The carrying amounts of the Group’s tangible and intangible assets other than goodwill are reviewed at each reporting date to determine 
whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. For goodwill, 
and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable amount is estimated each year at 
the same time.

An impairment loss is recognised if the carrying amount of an asset exceeds its estimated recoverable amount. Impairment losses are 
recognised in profit or loss. 

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in prior periods are 
assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there 
has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the 
asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or amortisation, if no 
impairment loss had been recognised.

1.13 Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, that 
can be reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are 
determined by discounting the expected future cash flows at a pre-tax rate that reflects risks specific to the liability.

Details of provisions recognised are in note 19 and the related significant estimates and judgments in note 1.16.

1.14 Non-derivative financial instruments
Non-derivative financial instruments comprise investments in equity and debt securities, trade and other receivables, cash and cash 
equivalents, loans and borrowings, and trade and other payables.

Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method, less any impairment losses.

Trade and other payables
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. 

Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, 
interest-bearing borrowings are stated at amortised cost using the effective interest method.

1.15 Derivative financial instruments and hedging
Derivative financial instruments
Derivative financial instruments are recognised at fair value. The gain or loss on remeasurement to fair value is recognised immediately in 
profit or loss. However, where derivatives qualify for hedge accounting, recognition of any resultant gain or loss depends on the nature of the 
item being hedged (see below).

Cash flow hedges
Where a derivative financial instrument is designated as a hedge of the variability in cash flows of a highly probable forecast transaction, the 
effective part of any gain or loss on the derivative financial instrument is recognised directly in the hedging reserve. Any ineffective portion 
of the hedge is recognised immediately in the income statement.

When the forecast transaction subsequently results in the recognition of a non-financial asset or non-financial liability, the associated 
cumulative gain or loss remains in the hedging reserve and is reclassified into profit or loss in the same period or periods during which the 
asset acquired or liability assumed affects profit or loss.

For other cash flow hedges the associated cumulative gain or loss is removed from equity and recognised in the income statement in the 
same period or periods during which the hedged forecast transaction affects profit or loss.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

105

1 Accounting policies continued
1.15 Derivative financial instruments and hedging continued
When a hedging instrument expires or is sold, terminated or exercised, or the Group revokes designation of the hedge relationship but the 
hedged forecast transaction is still expected to occur, the cumulative gain or loss at that point remains in equity and is recognised in 
accordance with the above policy when the transaction occurs. If the hedged transaction is no longer expected to take place, the cumulative 
unrealised gain or loss recognised in equity is recognised in the income statement immediately.

1.16 Significant areas of estimation and judgment
In the application of the Group’s accounting policies, the Directors are required to make judgments, estimates and assumptions that affect 
the value of reported assets, liabilities, revenues and expenses. The estimates and associated assumptions are based on historical 
experience and other relevant factors, but may differ from actual results. No significant areas of judgement arose in the current financial 
statements. Significant areas of estimation for the Group are explained below:

Contingent consideration
As detailed in note 9, the terms of the acquisition of Sofology Limited included deferred contingent consideration payable based on profits 
of the acquired business post-acquisition. The value of this deferred consideration has yet to be finalised, and therefore the financial 
statements include an estimated accrual of the amount potentially payable of £5.0m. This estimate is based on an analysis of the detailed 
terms of the sale and purchase agreement and consideration of the possible outcomes of the expert determination process. The final value 
of the consideration payable may therefore materially differ from the amount accrued.

The following are important estimates relating to material balances in the Group’s financial statements, but which do not meet the IFRS-
defined criteria of a significant estimate:

Customer guarantees
The Group maintains a provision for its obligations under long term product guarantees offered to its customers. In determining the value of 
this provision estimates are made of the number of future claims that will be received and the cost of satisfying those claims. Further details 
are provided in note 19. The Directors are satisfied that no reasonably possible change in these estimates would result in a material 
difference to the value of the provision and therefore it is not considered a significant estimate as at 30 June 2019.

Net realisable value of inventories
As detailed in note 13, the Group makes estimates of applicable selling prices to determine the net realisable value of inventories. The 
Directors are satisfied that no reasonably possible change in these estimates would result in a material difference to the value of the 
provision and therefore it is not considered a significant estimate as at 30 June 2019.

Goodwill impairment
Goodwill is tested annually for impairment by comparing its carrying value to a calculation of the value in use of the relevant cash-generating 
units. This exercise requires estimates to be made of future cash flows arising from each cash-generating unit and the appropriate discount 
rate to apply. Further details of the key assumptions underlying the calculation are provided in note 9. The Directors have concluded that no 
reasonably possible change in these assumptions would result in the recognition of an impairment within the next twelve months and 
accordingly the carrying value of goodwill is not considered a significant estimate as at 30 June 2019.

1.17 New accounting standards 
In the period ended 30 June 2019, the Group has adopted IFRS 9 Financial Instruments and IFRS 15 Revenue from Contracts with 
Customers. Further details of the impact of the adoption of these standards are given below. There are no other new standards, 
amendments to existing standards or interpretations that are effective for the first time in the period ended 30 June 2019 that have a 
material impact on the Group’s results.

IFRS 9 Financial Instruments
IFRS 9 supersedes IAS 39 for accounting requirements on the classification, recognition and measurement of financial instruments. The key 
changes and their impact for the Group are as follows:
•  The classification of the Group’s financial assets and liabilities have been reviewed in accordance with the requirements of IFRS 9 and no 

• 

impact on the financial statements has been identified.
IFRS 9 specifies a forward-looking “expected credit loss model” for the impairment of financial assets measured at amortised cost. 
Applying this basis to the Group’s financial assets had no material impact on reported balances.

•  The Group’s hedging arrangements continue to qualify for hedge accounting under IFRS 9, however the Group has made the accounting 

policy choice to continue to apply the hedge accounting requirements of IAS 39 for the current financial year.

IFRS 15 Revenue from Contracts with Customers
IFRS 15 specifies the basis of revenue recognition on the allocation of transaction price to performance obligations. The Group’s revenue 
recognition was already in accordance with the principles of IFRS 15 and accordingly there has been no impact on reported results of 
adopting the new standard.

A number of new or revised standards and interpretations have been issued which are not yet effective or endorsed by the EU, and which 
have not therefore been applied by the Group in these financial statements. IFRS 16 Leases, which applies to the Group from FY20. 

DFS Furniture plc
Annual Report & Accounts 2019

106

Notes to the consolidated financial statements continued
at 30 June 2019

1 Accounting policies continued
1.17 New accounting standards continued
IFRS 16 Leases
IFRS 16 Leases is applicable to the Group for the period beginning 1 July 2019 and will have a material impact on the Group’s financial 
statements for the period to 28 June 2020. 

IFRS 16 eliminates the previous distinction between finance leases and operating leases under IAS 17 and instead requires lessees to 
recognise a right-of-use asset representing its right to use the underlying leased asset and a lease liability representing its obligation to make 
lease payments. 

Rental payments currently recognised in the income statement will be replaced by depreciation of the right of use asset (on a straight line 
basis) and a finance cost for the unwinding of the discount on the liability (which is higher in the earlier years of the lease term). IFRS 16 will 
therefore accelerate the timing of the recognition of lease costs in the income statement, although the total expense recognised in the 
income statement over the life of the lease will be unchanged.

The adoption of the new standard does not affect the overall cash flows of the Group, although the revised presentation within the cash flow 
statement will result in an increase in operating cash flows and a decrease in financing cash flows.

Transition
The Group has a large number operating leases, the majority of which relate to leased property. As at 30 June 2019 the Group had 
non-cancellable operating lease commitments of £695.1m (note 25). The Group also leases the majority of its commercial and other 
vehicles – these arrangements were previously accounted for as finance leases under IAS17 and therefore the accounting is not materially 
changed on transition to IFRS 16.

The Group is adopting the modified retrospective method with a transition date of 1 July 2019 meaning that comparative figures will not be 
restated. Lease liabilities will be calculated as the present value of future lease payments from the date of transition. Where the necessary 
historical information is available, the right of use asset will be calculated from the lease commencement date; otherwise the asset value will 
equal the value of the liability at transition after adjustments for prepayments and accrued lease liabilities recognised as at 30 June 2019. The 
cumulative effect of the adoption of IFRS 16 will be recognised as an adjustment to the opening balance of retained earnings at 1 July 2019.

Impact on the financial statements
For existing lease commitments at the transition date, the Group expects to recognise a lease liability of approximately £535m-£555m and a 
right-of-use asset of approximately £420m-£440m. The net impact to the right-of-use asset for any prepayments or accrued lease liabilities 
recognised as at 30 June 2019 is expected to be a reduction of approximately £64m-£68m. As a result, the cumulative impact on retained 
earnings at transition is expected to be a reduction of approximately £27m-£71m.

For the period to 28 June 2020, the Group anticipates an approximate increase in operating profit of approximately £80m as a result of a 
reduction in the operating lease charge. The profit before tax is expected to decrease by approximately £4m-£6m, due to an increase in 
depreciation and interest on the right-of-use asset and lease liability.

The standard contains key areas of significant judgement, including the determination of applicable discount rates and lease terms. The 
Group will endeavour to apply a consistent approach to these areas of judgement. Where it is practicable to do so, the Group will apply any 
exemptions or practical expedients available within the standard.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

107

2 Segmental Analysis
The Group’s operating segments under IFRS 8 have been determined based on management accounts reports reviewed by the Executive 
Board. Segment performance is assessed based upon brand contribution. Brand contribution is defined as underlying EBITDA (being 
earnings before interest and tax excluding depreciation charges and non-underlying items) excluding property costs and central 
administration costs.

The Group reviews and manages the performance of its operations on a retail brand basis, and the identified reportable segments and the 
nature of their business activities are as follows:

DFS:  

the manufacture and retailing of upholstered furniture and related products through DFS branded stores and websites. 

Sofology: the retailing of upholstered furniture and related products through Sofology branded stores and website. 

Other segment activities comprise the retailing of upholstered and other furniture and related products through other brands, including 
Dwell and Sofa Workshop. 

Segment revenue and profit

DFS
Sofology
Other segments
Eliminations

Gross sales

External sales

Internal sales

Total gross sales

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

850.2
237.7
77.1
–

898.5
155.2
71.9
–

1,165.0

1,125.6

–
–
0.5
(0.5)

–

–
–
0.6
(0.6)

850.2
237.7
77.6
(0.5)

898.5
155.2
72.5
(0.6)

–

1,165.0

1,125.6

Total segments gross sales
Less: value added and other sales taxes
Less: costs of interest free credit and aftercare products

Revenue 

Of which:
Furniture sales
Sales of aftercare products

Revenue 

48 weeks to 30 June 2019

Revenue 
Cost of sales 

Gross profit 
Selling & distribution costs (excluding property costs)

Brand contribution (segment profit)
Property costs
Underlying administrative expenses

Underlying EBITDA

52 weeks to 28 July 2018

Revenue 
Cost of sales 

Gross profit 
Selling & distribution costs (excluding property costs)

Brand contribution (segment profit)
Property costs
Underlying administrative expenses

Underlying EBITDA

48 weeks to 
30 June 2019 
£m

52 weeks to 
28 July 2018
£m

1,165.0
(183.5)
(80.5)

1,125.6
(175.8)
(79.3)

901.0

870.5

839.5
61.5

901.0

Other
£m

62.7
(29.0)

33.7
(23.9)

9.8

Other
£m

58.5
(25.9)

32.6
(22.3)

10.3

807.6
62.9

870.5

Total
£m

901.0
(383.8)

517.2
(293.7)

223.5
(99.1)
(59.3)

65.1

Total
£m

870.5
(363.6)

506.9
(281.5)

225.4
(99.1)
(50.2)

76.1

DFS
£m

Sofology
£m

650.6
(262.5)

388.1
(217.1)

171.0

187.7
(92.3)

95.4
(52.7)

42.7

DFS
£m

Sofology
£m

689.2
(276.7)

412.5
(223.9)

188.6

122.8
(61.0)

61.8
(35.3)

26.5

DFS Furniture plc
Annual Report & Accounts 2019

108

Notes to the consolidated financial statements continued
at 30 June 2019

2 Segmental Analysis continued

Underlying EBITDA
Non-underlying items
Depreciation & amortisation

Operating profit
Finance income
Finance expenses 

Profit before tax

A geographical analysis of revenue is presented below:

United Kingdom
Europe

Total revenue 

Segment assets and liabilities

DFS 
Sofology
Other segments 

Total segments
Loans and financing
Financial assets/(liabilities)
Current tax
Deferred tax
Eliminations

Total Group

48 weeks to 
30 June 2019 
£m

52 weeks to 
28 July 2018
£m

65.1
(4.4)
(28.2)

32.5
0.2
(10.3)

22.4

76.1
(9.9)
(28.3)

37.9
0.1
(12.2)

25.8

48 weeks to 
30 June 2019 
£m

52 weeks to 
28 July 2018 
£m

872.0
29.0

901.0

839.7
30.8

870.5

Assets

Liabilities

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

645.4
91.0
34.6

771.0
–
7.7
–
8.7
(24.7)

762.7

662.4
87.3
33.5

783.2
–
5.3
–
8.0
(22.3)

774.2

(236.6)
(66.1)
(37.4)

(340.1)
(194.0)
(0.7)
(0.8)
–
24.7

(510.9)

(249.6)
(61.7)
(33.2)

(344.5)
(195.7)
(1.2)
(2.7)
–
22.3

(521.8)

Segment assets comprises tangible and intangible non-current assets including goodwill and brand names, inventories, trade and other 
receivables, cash and cash equivalents. Segment liabilities comprises trade payables and current and non-current other liabilities 
and provisions.

DFS 
Sofology
Other segments 

Total Group

Additions to  
non-current assets

Depreciation  
and amortisation

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

24.5
3.8
1.1

29.4

20.7
2.3
4.1

27.1

19.5
5.9
2.8

28.2

21.4
4.3
2.6

28.3

Additions to non-current assets represents includes both tangible and intangible non-current assets but excludes amounts arising 
on acquisition.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

109

3 Operating profit
Group operating profit is stated after charging/(crediting):

Depreciation on tangible assets
Net gain on disposal of property, plant and equipment
Amortisation of intangible assets
Cost of inventories recognised as an expense
Write down of inventories to net realisable value
Other costs of sales
Operating lease rentals

Non-underlying items
Acquisition related professional fees
Estimated additional consideration
Integration costs 
Restructuring costs

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

23.3
(0.8)
4.9
393.8
0.2
(10.2)
73.6

24.1
(0.9)
4.2
371.2
0.6
(8.2)
74.2

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

0.2
–
3.3
0.9

4.4

2.6
5.0
2.0
0.3

9.9

Acquisition related fees, additional consideration and integration costs arose on the Group’s acquisitions of Sofology Limited and certain 
assets from Multiyork (see note 9). Restructuring costs relate to exceptional restructuring activity within the DFS brand and Group support 
centre, to align with the revised ways of working following the Sofology Limited acquisition.

48 weeks to 
30 June 2019 
£m

52 weeks to 
28 July 2018
£m

Auditor’s remuneration:

Audit of these financial statements
Audit of the financial statements of Group subsidiaries

Amounts receivable by the Company’s auditor and its associates in respect of:

All other services

4 Staff numbers and costs
The average number of persons employed by the Group during the period, analysed by category, was as follows:

Production
Warehouse and transport
Sales and administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries
Social security costs
Other pension costs

Share based payment expense (equity settled)

0.2
0.1

–

0.3

0.1
0.1

0.1

0.3

Number of employees

48 weeks to 
30 June 2019

52 weeks to 
28 July 2018

1,132
1,097
3,227

5,456

1,088
1,033
2,751

4,872

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

145.7
15.5
3.7

164.9
2.6

167.5

147.3
14.9
3.3

165.5
2.8

168.3

DFS Furniture plc
Annual Report & Accounts 2019

110

Notes to the consolidated financial statements continued
at 30 June 2019

5 Finance income and expense

Finance income
Interest income on bank deposits

Total finance income

Finance expense
Interest payable on senior loan facility
Interest payable on senior revolving credit facility
Bank fees
Fair value lease adjustment unwind (note 15)
Unwind of discount on provisions
Finance lease interest

Underlying finance expense
Non-underlying refinancing costs

Total finance expense

Non-underlying finance costs relate to the refinancing of the Group’s borrowings (note 17).

6 Taxation
Recognised in the income statement

Current tax 
Current period
Adjustments for prior years

Current tax expense

Deferred tax
Origination and reversal of temporary differences
Deferred tax rate change
Adjustments for prior years

Deferred tax expense

Total tax expense in income statement 

Reconciliation of effective tax rate

Profit before tax for the period

Tax using the UK corporation tax rate of 19% (2018: 19%)
Non-deductible expenses
Tax exempt revenues
Effect of tax rates in foreign jurisdictions
Recognition of previously unrecognised tax losses
Adjustments in respect of prior years
Impact of change in tax rate on deferred tax balances 

Total tax expense 

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

0.2

0.2

0.1

0.1

–
(6.8)
(0.2)
(2.7)
(0.1)
(0.5)

(10.3)
–

(10.3)

(0.1)
(7.0)
(0.1)
(3.0)
(0.1)
(0.4)

(10.7)
(1.5)

(12.2)

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

5.8
(0.3)

5.5

(1.4)
0.1
0.1

(1.2)

4.3

8.2
(0.1)

8.1

(0.9)
–
(0.2)

(1.1)

7.0

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

22.4

25.8

4.3
1.1
(0.3)
0.3
(0.9)
(0.3)
0.1

4.3

4.9
2.6
–
(0.2)
–
(0.3)
–

7.0

The Finance Act 2016, which was substantively enacted in September 2016, included provisions to reduce the rate of UK corporation tax to 
19% with effect from 1 April 2017 and 17% with effect from 1 April 2020. Deferred taxation is measured at tax rates that are expected to 
apply in the periods in which temporary timing differences are expected to reverse based on tax rates and laws that have been enacted or 
substantively enacted at the balance sheet date. Accordingly, 17% has been applied when calculating deferred tax assets and liabilities at 
30 June 2019.

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
Strategic report

Corporate governance

Financial statements

111

6 Taxation continued
Income tax recognised in other comprehensive income

Effective portion of changes in fair value of cash flow hedges
Net change in fair value of cash flow hedges reclassified to profit or loss
Deferred tax asset in respect of share based payments

48 weeks to  
30 June 2019
£m

52 weeks to  
28 July 2018
£m

1.6
(1.1)
–

0.5

1.0
0.8
(0.2)

1.6

7 Earnings per share
Statutory earnings per share
Basic earnings per share is calculated by dividing the net profit or loss for the financial period attributable to ordinary equity holders of the 
parent Company by the weighted average number of ordinary shares outstanding during the period. The weighted average number of 
shares reflects the movements in share capital detailed in note 21 and the impact of movements in treasury shares held by the Company. 
Changes in the Company’s capital structure with no corresponding change in resources are reflected as if they had occurred at the 
beginning of the earliest period presented.

Diluted earnings per share is calculated using the same net profit or loss for the financial period attributable to ordinary equity holders of the 
parent Company, but increasing the weighted average number of ordinary shares by the dilutive effect of potential ordinary shares. Potential 
ordinary shares arise from employee based payment arrangements (note 24). Where share based payments are subject to performance 
conditions, they are included as potential ordinary shares to the extent that the performance conditions have been met at the reporting 
date. Details of share based payment vesting conditions are provided in the Director’s Remuneration report.

Basic total earnings per share

Diluted total earnings per share

Profit for the period attributable to equity holders of the parent Company

Weighted average number of shares in issue for basic earnings per share
Dilutive effect of employee share based payment awards

Weighted average number of shares in issue for diluted earnings per share

48 weeks to  
30 June 2019 
pence

52 weeks to  
28 July 2018
pence

8.6

8.4

8.9

8.9

48 weeks to  
30 June 2019 
£m

18.1

52 weeks to  
28 July 2018
£m

18.8

30 June 2019 
No.

28 July 2018
No.

212,008,955
3,144,296

211,631,564
1,301,607

215,153,251

212,933,171

Underlying earnings per share
Underlying basic earnings per share and underlying diluted earnings per share are calculated by dividing the profit for the period attributable 
to ordinary equity holders of the parent Company, as adjusted to exclude the effect of non-underlying items, by the same weighted average 
numbers of ordinary shares above used for basic and diluted earnings per share respectively.

Profit for the period attributable to equity holders of the parent Company
Non-underlying loss after tax

Underlying profit for the period attributable to equity holders of the parent Company

Underlying basic earnings per share

Underlying diluted earnings per share

48 weeks to  
30 June 2019 
£m

52 weeks to  
28 July 2018
£m

18.1
3.6

21.7

18.8
10.7

29.5

48 weeks to  
30 June 2019 
pence

52 weeks to  
28 July 2018
pence

10.3

10.1

14.0

13.9

DFS Furniture plc
Annual Report & Accounts 2019

112

Notes to the consolidated financial statements continued
at 30 June 2019

8 Property, plant and equipment 

Cost
Balance at 29 July 2017
Additions
Acquisitions
Disposals

Balance at 28 July 2018

Additions
Acquisitions
Disposals

Balance at 30 June 2019

Depreciation and impairment 
Balance at 29 July 2017
Depreciation charge for the period
Disposals

Balance at 28 July 2018

Depreciation charge for the period
Disposals

Balance at 30 June 2019

Net book value
At 29 July 2017

At 28 July 2018

At 30 June 2019

Land and
 buildings
£m

Plant and
 equipment
£m

Motor 
vehicles
£m

Total
£m

147.1
22.4
18.7
(8.6)

179.6

22.5
–
(3.6)

114.8
15.8
17.1
(3.7)

144.0

17.8
–
(0.2)

24.6
5.7
1.6
(4.7)

27.2

4.4
–
(3.3)

161.6

28.3

198.5

60.4
17.8
(3.7)

74.5

17.6
(0.1)

92.0

54.4

69.5

69.6

11.4
6.1
(4.6)

12.9

5.5
(3.1)

72.9
24.1
(8.5)

88.5

23.3
(3.2)

15.3

108.6

13.2

14.3

13.0

74.2

91.1

89.9

7.7
0.9
–
(0.2)

8.4

0.3
–
(0.1)

8.6

1.1
0.2
(0.2)

1.1

0.2
–

1.3

6.6

7.3

7.3

Leased plant and machinery
Included in the total net book value of motor vehicles is £10.5m (2018: £9.2m) in respect of assets held under finance leases. Depreciation for 
the period on these assets was £3.6m (2018: £3.2m). 

Capital commitments
At 30 June 2019 the Group had contracted capital commitments of £5.4m (2018: £3.9m) for which no provision has been made in the 
financial statements.

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
 
 
 
Strategic report

Corporate governance

Financial statements

113

9 Intangible assets

Cost
Balance at 29 July 2017
Additions
Acquisitions

Balance at 28 July 2018

Additions

Balance at 30 June 2019

Amortisation and impairment 
Balance at 29 July 2017
Amortisation charge for the period

Balance at 28 July 2018

Amortisation charge for the period

Balance at 30 June 2019

Net book value
At 29 July 2017

At 28 July 2018

At 30 June 2019

Goodwill
The carrying amount of goodwill is allocated to the following cash generating units:

DFS Trading Limited
Sofology Limited
The Sofa Workshop Limited
DFS Spain

Computer 
software
£m

15.1
4.7
1.3

21.1

6.9

28.0

10.9
3.1

14.0

3.5

17.5

4.2

7.1

10.5

Brand
names
£m

3.0
–
13.8

16.8

–

Goodwill
£m

Total
£m

485.0
–
29.6

514.6

503.1
4.7
44.7

552.5

–

6.9

16.8

514.6

559.4

0.4
1.1

1.5

1.4

2.9

2.6

15.3

13.9

–
–

–

–

–

11.3
4.2

15.5

4.9

20.4

485.0

514.6

514.6

491.8

537.0

539.0

Goodwill

2019 
£m

479.9
28.4
5.3
1.0

514.6

2018 
£m

479.9
28.4
5.3
1.0

514.6

Goodwill is tested annually for impairment on the basis of value in use. The key assumptions underlying the calculations are those regarding 
expected future sales volumes, changes in selling prices and direct costs and the discount rate applied. 

Cash flow forecasts are prepared from the latest financial results and internal budgets for the next four years, which take into account 
external macroeconomic indicators as well as internal growth expectations for each cash generating unit. Selling prices and related costs are 
based on past practice and expected future changes in the market. A terminal value was then calculated on the basis of the four year plan 
and the expected long-term growth rate for the UK upholstery furniture sector of 2.3%. These cash flow forecasts were then discounted at 
pre-tax discount rates between 10.7% and 12.2% (2018: 10.1%-11.6%). The discount rates are estimated based on the Group’s weighted 
average cost of capital, risk adjusted for an individual unit’s circumstances. 

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
114

Notes to the consolidated financial statements continued
at 30 June 2019

9 Intangible assets continued
Goodwill continued
These calculations showed a significant headroom between the calculated value in use and the carrying value of goodwill in the financial 
statements. A number of sensitivities were then applied to the base case model to assess whether any reasonably possible changes in 
assumptions could cause an impairment that would be material to these consolidated financial statements. This analysis applied a number 
of challenging scenarios, including: possible shortfalls in cash flows compared to plan, a decrease in the long term growth rate of the UK 
upholstery market, and changes in applicable discount rates. On the basis of this analysis the Directors concluded that a reasonably possible 
change in assumptions would not lead to an impairment being recognised.

Business combinations
Sofology
On 30 November 2017 the Group acquired 100% of the issued share capital of Sofology Limited, a UK based living room furniture retailer 
with a focus on upholstered furniture. This acquisition has added a further strong distinctive brand to the Group’s current portfolio, 
supporting the Group’s existing strategy of developing its appeal to a broader range of customers. 

Initial cash consideration payable was £26.0m (equivalent to £25m on a debt-free, cash-free basis), with deferred contingent consideration 
payable based on underlying earnings before interest, tax, depreciation and amortisation for the 12 months ended 30 September 2018 (the 
“earn-out period”). Based on the immediate post-acquisition performance of the acquired business, the Directors estimated that no further 
consideration would be payable and this is reflected in the acquisition accounting. 

As noted in last year’s annual report, the post-acquisition performance of the business strengthened and £5.0m of additional consideration 
was subsequently accrued in FY18, recognised as a non-underlying expense in the income statement. The accounting confirmation 
procedures under the sale and purchase agreement have not yet concluded, however the Directors’ view of the amount potentially payable 
has not changed and accordingly this accrual remains in place at 30 June 2019. On determination and settlement of the final amount due, 
any difference between that and the amount accrued will be recognised as a non-underlying expense or credit.

The goodwill of £28.4m arising from the acquisition is attributable to the established store network, workforce, designs and technologies of 
the acquired business and cost savings realised in the combined businesses through economies of scale and other synergies. 

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are as set out below:

Recognised amounts of identifiable assets acquired and liabilities assumed  
Fair value

Property, plant & equipment
Intangible assets – software
Intangible assets – brand name
Inventories
Cash
Trade and other receivables
Trade payables and other liabilities
Fair value lease creditor
Deferred tax

Total identifiable net liabilities
Goodwill

Total consideration

Satisfied by:
Cash consideration
Contingent consideration

Total consideration

Cash consideration
Less: cash and cash equivalent balances acquired

Net cash outflow arising on acquisition

£m

18.7
1.3
13.8
13.1
5.9
5.0
(51.7)
(7.4)
(1.1)

(2.4)
28.4

26.0

26.0
–

26.0

26.0
(5.9)

20.1

Multiyork
On 27 December 2017 the Group acquired eight store leases and certain assets and intellectual property from Multiyork Furniture Limited 
following that business entering administration. Cash consideration for this transaction, which was accounted for as a business combination, 
was £1.2m and was recognised as goodwill. In addition, £0.1m of related acquisition costs were recognised in non-underlying administrative 
expenses in the prior year.

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic report

Corporate governance

Financial statements

115

10 Investments in subsidiaries
The following companies are incorporated in England and Wales, are wholly owned by the Group and have been consolidated:

Diamond Holdco 2 Limited1
Diamond Holdco 7 Limited1
DFS Furniture Holdings plc1
DFS Furniture Company Limited1
DFS Trading Limited1
Coin Retail Limited (Jersey)2
Coin Furniture Limited3
The Sofa Workshop Limited4
DFS Spain Limited1
Sofology Limited5
C.S Lounge Suites Limited5
Soundsofa Limited5
Loveseats Limited5
Slothworks Limited5
Sofasound Limited5
Sofaworks Limited5
Sleepology Limited5
Haydock Furniture Limited5

Registered offices:
1.  Rockingham Way, Redhouse Interchange, Adwick-le-Street, Doncaster DN6 7NA.
2.  13-14 Esplanade, St Helier, Jersey JE1 1BD.
3.  The Pavilion, 118 Southwark Street, London, SE1 0SW.
4.  Venture House 4th Floor, 27-29 Glasshouse Street, London W1B 5DF.
5.  Ashton Road, Golborne, Warrington, WA3 3UL.

11 Other financial assets

Non-current 
Foreign exchange contracts

Current
Foreign exchange contracts

Principal activity

Intermediate holding company
Intermediate holding company
Intermediate holding company
Intermediate holding company
Furniture retailer
Intermediate holding company
Furniture retailer
Furniture retailer
Furniture retailer
Furniture retailer
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

30 June 2019
£m

28 July 2018
£m

1.4

6.3

1.6

3.7

Foreign exchange contracts comprise forward contracts which are used to hedge exchange risk arising from the Group’s overseas 
purchases (note 23).

12 Deferred tax
Deferred tax assets and liabilities are attributable to the following:

Fixed asset timing differences
Fair value lease creditor
Remeasurement of derivatives to fair value
Tax losses carried forward
Brand names
Share based payments
Other temporary differences

Net tax assets

30 June 2019
£m

28 July 2018
£m

3.9
4.8
(1.1)
1.5
(2.2)
1.1
0.7

8.7

3.8
5.0
(0.6)
0.9
(2.2)
0.8
0.3

8.0

DFS Furniture plc
Annual Report & Accounts 2019

116

Notes to the consolidated financial statements continued
at 30 June 2019

12 Deferred tax continued
The deferred tax movement in the period is as follows:

At start of period
Credited/(charged) to the income statement:
 Fixed asset timing differences
 Fair value lease creditor
 Tax losses carried forward
 Brand names
 Share based payments
 Other temporary differences
Acquisition of subsidiaries
Recognised in the statement of comprehensive income

At end of period

13 Inventories

Raw materials and consumables
Finished goods and goods for resale

Provision for net realisable value

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

8.0

0.1
(0.2)
0.6
–
0.3
0.4
–
(0.5)

8.7

9.8

1.1
(0.2)
(0.1)
0.3
0.1
(0.1)
(1.3)
(1.6)

8.0

30 June 2019
£m

28 July 2018
£m

5.9
56.5

62.4
(7.6)

54.8

5.7
56.2

61.9
(7.5)

54.4

In applying its accounting policy for inventory, the Group identifies those items where there is a risk that net realisable value does not exceed 
cost, due to either the age of condition of the item. An estimate of the net realisable value of such items is made based on the sale of similar 
items in the past, taking into account expected future opportunities for sale, and their carrying value reduced by an appropriate provision. 

14 Trade and other receivables

Trade receivables 
Prepayments
Accrued income
Other receivables

30 June 2019
£m

28 July 2018
£m

9.1
22.8
0.6
0.3

32.8

7.6
22.6
0.6
0.4

31.2

No interest is charged on trade receivables; the Group bears no credit risk in respect of amounts due from retail customers under interest 
free credit arrangements. Following the Group’s adoption of IFRS 15, prepayments and accrued income are presented separately and 
comparative figures are presented on the same basis. Prepayments and accrued income do not include impaired assets. 

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Financial statements

117

15 Trade payables and other liabilities

Current
Payments received on account
Trade payables
Other creditors including other tax and social security
Accruals
Deferred income
Finance lease liabilities

Non-current
Fair value lease creditor 
Accruals
Deferred income
Finance lease liabilities

30 June 2019
£m

28 July 2018
£m

42.2
106.9
26.9
43.3
1.9
3.9

225.1

37.1
120.4
32.4
33.5
1.8
3.3

228.5

30 June 2019
£m

28 July 2018
£m

24.0
34.1
13.4
8.2

79.7

25.4
35.7
14.6
7.2

82.9

Payments on account represent contract liabilities under IFRS 15,which will be realised through revenue in the subsequent financial year. 
Trade payables do not bear interest and are paid within agreed credit terms. Property lease incentives are classified as non-current to the 
extent that they will be credited to the income statement more than one year from the reporting date. On implementation of IFRS 15, 
accruals and deferred income are now presented separately for current and comparative periods.

On the acquisition of the DFS business by the current parent Company in 2010 and also on the acquisition of Sofology Limited in 2017 a 
number of fair value adjustments were made, including the recognition of a liability representing the present value of certain unfavourable 
lease obligations as assessed at the date of acquisition. This fair value lease creditor is released to the income statement over the remaining 
life of the related leases (expiring in 2030), with the unwind of the discount recognised as a finance expense (note 5).

16 Other financial liabilities

Non-current 
Interest rate derivatives

Current 
Foreign exchange contracts

30 June 2019
£m

28 July 2018
£m

0.7

–

1.1

0.1

Foreign exchange contracts comprise forward contracts which are used to hedge exchange risk arising from the Group’s overseas 
purchases (note 23). Interest rate derivatives are used to hedge interest rate risk on the Group’s floating rate debt (note 23).

17 Other interest-bearing loans and borrowings
This note provides information about the contractual terms of the Group’s interest-bearing loans and borrowings, which are measured at 
amortised cost. For more information about the Group’s exposure to interest rate and foreign currency risk, see note 23.

Senior revolving credit facility
Unamortised issue costs

30 June 2019
£m

28 July 2018
£m

195.0
(1.0)

194.0

197.0
(1.3)

195.7

The revolving credit facility bears interest at a rate of 3 month LIBOR plus 2.10% and is repayable in full on 2 August 2022. The revolving credit 
facility is secured on a first priority basis with fixed and floating charges over substantially all of the assets of the Company and DFS Furniture 
Holdings plc. On 25 September 2019 the Group increased the size of the revolving credit facility from £230.0m to £250.0m through an 
accordion facility.

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Annual Report & Accounts 2019

 
 
 
 
118

Notes to the consolidated financial statements continued
at 30 June 2019

17 Other interest-bearing loans and borrowings continued
Finance lease liabilities
Finance lease liabilities are payable as follows:

Less than one year
Between one and five years
More than five years

30 June 2019

28 July 2018

Minimum 
lease 
payments
£m

4.3
8.7
–

13.0

Interest
£m

Principal
£m

(0.4)
(0.5)
–

(0.9)

3.9
8.2
–

12.1

Minimum 
lease 
payments
£m

3.7
7.6
–

11.3

Interest
£m

Principal
£m

(0.4)
(0.4)
–

(0.8)

3.3
7.2
–

10.5

18 Employee benefits
Defined contribution pension plans 
The Group operates a number of defined contribution pension plans under which contributions by the employees and the Group are 
administered by trustees in funds separate from the Group’s assets. The costs of these schemes are charged to the income statement  
as they become payable under the rules of the scheme. The total pension cost of the Group for the period was £3.7m (2018: £3.3m).

19 Provisions

Balance at 28 July 2018
Provisions made during the period
Reclassification from accruals
Provisions used during the period
Provisions released during the period
Unwind of discount

Balance at 30 June 2019

Current
Non-current

Guarantee 
provision
£m

Property 
provisions
£m

Other 
provisions
£m

7.5
4.2
–
(4.0)
(0.3)
–

7.4

4.0
3.4

7.4

2.4
0.2
–
(0.3)
–
0.1

2.4

0.2
2.2

2.4

0.9
–
–
(0.1)
–
–

0.8

0.8
–

0.8

Total
£m

10.8
4.4
–
(4.4)
(0.3)
0.1

10.6

5.0
5.6

10.6

The Group offers a long-term guarantee on its upholstery products and in accordance with accounting standards a provision is maintained 
for the expected future cost of fulfilling these guarantees on products which have been delivered before the reporting date. In calculating 
this provision the key areas of estimation are the number of future claims, average cost per claim and the expected period over which claims 
will arise (nearly all claims arise within two years of delivery). The Group has considered the sensitivity of the calculation to these key areas of 
estimation, and determined that a 10% change in either the average cost per claim or the number of expected future calls would change the 
value of the calculated provision by £0.6m. The Directors have therefore concluded that reasonably possible variations in estimate would not 
result in a material difference.

Property provisions relate to onerous contracts and other obligations in respect of the Group’s property leases including an estimate of 
dilapidation costs based on anticipated lease expiries and renewals. Other provisions relate to payment of refunds to customers for payment 
protection insurance policies and other regulatory costs.

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Financial statements

119

20 Dividends
The following dividends were recognised and paid during the period:

Final ordinary dividend for FY17
Interim ordinary dividend for FY18
Final ordinary dividend for FY18
Interim ordinary dividend for FY19

Pence per
ordinary 
share

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

7.5p
3.7p
7.5p
3.7p

–
–
15.9
7.9

23.8

15.9
7.8
–
–

23.7

The Directors recommend a final dividend of 7.5p in respect of the financial period ended 30 June 2019 (“FY19”), resulting in a total proposed 
dividend of £15.9m. Subject to shareholder approval it is intended that this dividend will be paid on 27 December 2019. DFS Furniture plc 
shares will trade ex-dividend from 5 December 2019 and the record date will be 6 December 2019. This dividend has not therefore been 
recognised as a liability in these financial statements. 

21 Capital and reserves
Share capital

Ordinary shares of £1.50 each

Allotted, called up and fully paid
At the start and end of the financial period

Number of 
shares
‘000

Ordinary 
shares
£m

213,030

319.5

Share premium
The share premium account represents the surplus of consideration received for issued ordinary share capital over its nominal value. This 
arose on the issue ordinary shares on 11 March 2015.

Merger reserve
The merger reserve arose on the issue of shares in the Company in exchange for minority interests in the issued share capital of a subsidiary 
company on 10 March 2015.

Treasury shares
Where the Company purchases the Company’s equity share capital into treasury (treasury shares), the consideration paid, including any 
directly attributable incremental costs is deducted from equity attributable to the Company’s equity holders until the shares are cancelled, 
reissued or disposed of. 

During the period ending 30 July 2016 the Company purchased 1,500,000 of its own ordinary shares at a total cost of £3.7m for the purpose 
of satisfying employee share based payment awards. During the period 511,489 of these shares (2018: 130,729) were used to satisfy 
employee share based payment awards.

Cash flow hedging reserve
The cash flow hedging reserve comprises the effective portion of the cumulative net change in the fair value of cash flow hedging 
instruments related to hedged transactions that have not yet occurred. 

DFS Furniture plc
Annual Report & Accounts 2019

120

Notes to the consolidated financial statements continued
at 30 June 2019

22 Financial instruments: categories and fair value

Financial assets
Derivatives in designated hedging relationships
Loans and receivables
Cash

Financial liabilities
Derivatives in designated hedging relationships
Senior revolving credit facility
Amortised cost
Finance lease obligations

30 June 2019
£m

28 July 2018
£m

7.7
9.4
29.8

5.3
8.0
47.2

(0.7)
(194.0)
(210.2)
(12.1)

(1.2)
(195.7)
(216.8)
(10.5)

All derivatives are categorised as Level 2 under the requirements of IFRS 7 as they are valued using techniques based significantly on 
observed market data.

The Directors consider that the fair values of each category of the Group’s financial instruments are the same as their carrying values in the 
Group’s balance sheet.

23 Financial instruments: risk management
The objectives, policies and processes governing the treasury activities of the Group are reviewed and approved by the Board. The Group’s 
documented treasury policy includes details of authorised counterparties, instrument types and transaction limits and principles for the 
management of liquidity, interest and foreign exchange risks. As part of its strategy for the management of these risks the Group uses 
derivative financial instruments. The Group does not enter into or trade financial instruments, including derivative financial instruments, for 
speculative purposes.

Liquidity risk
The Group manages its cash and borrowing requirements to ensure that it has sufficient liquid resources to meet its obligations as they fall 
due while making efficient use of the Group’s financial resources.

The table below shows the maturity analysis of the undiscounted remaining contractual cash flows (including interest) of the Group’s 
financial liabilities:

Less than 
1 year
£m

199.6
4.3
5.8
4.9

214.6
0.7

(135.9)
143.6

223.0

1 to 2  
years
£m

–
3.6
5.8
2.2

11.6
–

(68.6)
55.7

2 to 5  
years
£m

–
5.1
211.5
0.6

217.2
–

–
–

Over  
5 years
£m

–
–
–
2.1

2.1
–

–
–

Total
£m

199.6
13.0
223.1
9.8

445.5
0.7

(204.5)
199.3

(1.3)

217.2

2.1

441.0

30 June 2019

Trade and other payables
Finance lease liabilities
Senior revolving credit facility
Other liabilities

Derivatives: net settled
Derivatives: gross settled
Cash in flows
Cash out flows

Total cash flows

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Annual Report & Accounts 2019

 
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Corporate governance

Financial statements

121

23 Financial instruments: risk management continued

28 July 2018

Trade and other payables
Finance lease liabilities
Senior revolving credit facility
Other liabilities

Derivatives: net settled
Derivatives: gross settled
Cash in flows
Cash out flows

Total cash flows

Less than 
1 year
£m

206.0
3.7
6.0
4.8

220.5

1.1

(125.5)
120.9

217.0

1 to 2  
years
£m

–
3.3
6.0
3.9

13.2

0.7

(49.2)
46.6

11.3

2 to 5  
years
£m

–
4.3
209.8
0.6

214.7

–

–
–

Over  
5 years
£m

–
–
–
2.3

2.3

–

–
–

214.7

2.3

Total
£m

206.0
11.3
221.8
11.6

450.7

1.8

(174.7)
167.5

445.3

Interest rate risk management
The Group’s operating profit is affected by the cost of providing interest free credit to its customers. A fall in LIBOR rates would have a 
positive impact on operating profit and a rise in LIBOR rates would impact operating profit negatively. However, with the current low LIBOR 
rates any increases or decreases at present would largely be mitigated by the LIBOR ‘floor’ mechanisms used by the external providers of 
credit to the Group’s customers. Excluding the effect of these floors, an increase in LIBOR of one percentage point would reduce the 
Group’s reported revenue by 0.5%.

The Group is exposed to interest rate risk on its senior revolving credit facility, which bears interest at a floating rate of 3 month GBP LIBOR 
plus 2.10%. In order to provide some certainty over the future cash flows associated with this debt, the Group has in place four participating 
interest rate swaps and caps. The effect of these instruments is to fix the interest rate payable on the senior revolving credit facility to a 
maximum level while allowing the Group to retain some benefit on a proportion of the facility where LIBOR remained below 1.39%. The fair 
values of the Group’s interest rate derivatives are as follows:

Interest rate swaps
Derivatives in designated hedging relationships

30 June 2019
£m

28 July 2018
£m

(0.7)

(1.1)

Foreign exchange risk management
The Group is exposed to the risks of exchange rate fluctuations on the purchase of products denominated in foreign currencies. Currency 
requirements are assessed by analysis of historic purchasing patterns by month, adjusted as appropriate to take into account current trading 
expectations. The Group’s treasury policy allows for the use of forward foreign exchange contracts to hedge the exchange rate risk arising 
from these anticipated future purchases up to 18 months in advance. These contracts are designated as cash flow hedges.

The table below summarises the forward foreign exchange contracts outstanding at the period end:

Derivatives in designated hedging relationships
US Dollar

30 June 2019

28 July 2018

Notional 
amount
£m

Fair value
£m

Notional 
amount
£m

Fair value
£m

199.3

5.9

167.5

5.2

The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are 
as follows:

Assets

Liabilities

US Dollar
Euro

30 June 2019
£m

28 July 2018
£m

30 June 2019
£m

28 July 2018
£m

6.4
4.8

8.2
4.0

(16.3)
(1.1)

(7.6)
(1.6)

DFS Furniture plc
Annual Report & Accounts 2019

122

Notes to the consolidated financial statements continued
at 30 June 2019

23 Financial instruments: risk management continued
Foreign currency sensitivity analysis
The Group’s primary foreign currency exposures are to US Dollars and the Euro. The table below illustrates the hypothetical sensitivity of the 
Group’s reported profit and closing equity to a 10% weakening of these currencies against Sterling, assuming all other variables were 
unchanged. The sensitivity rate of 10% represents the directors’ assessment of a reasonably possible change, based on historic volatility. 

The analysis includes only outstanding foreign currency denominated monetary items and adjusts their translation at the period end for a 
10% change in foreign currency rates. The analysis assumes that exchange rate fluctuations on currency derivatives that form part of an 
effective cash flow hedge relationship affect the cash flow hedging reserve in equity.

Positive figures represent an increase in profit or equity.

US Dollar
Euro

Income statement

Equity

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

1.0
(0.4)

(0.1)
(0.2)

(20.7)
–

(17.3)
–

A 10% strengthening of the above currencies against the Sterling at the period end would have had the equal but opposite effect on the 
above currencies to the amounts shown above, on the basis that all other variables remain constant.

Financial risk management 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations, and arises principally from the Group’s investment securities.

Investments of cash, borrowings and derivative instruments are transacted only through counterparties meeting the credit rating and 
investment criteria specified in the Group’s treasury policy. The Group’s exposure and the credit ratings of its counterparties are regularly 
reviewed. Concentrations of risk are mitigated through the use of multiple counterparties and by counterparty limits which are reviewed and 
approved by the Board.

The Group does not have any significant credit risk exposure to any single counterparty or any group of counterparties having similar 
characteristics.

Capital management
The capital structure of the Group consists of debt, as analysed in note 26, and equity attributable to the equity holders of the parent 
Company, comprising issued capital, reserves and retained earnings as shown in the consolidated statement of changes in equity. The 
Group manages its capital with the objective that all entities within the Group continue as going concerns while maintaining an efficient 
structure to minimise the cost of capital. The Group is not restricted by any externally imposed capital requirements.

24 Share based payments
The Group has three share based payment schemes in operation:

Long Term Incentive Plan (LTIP)
The LTIP is a discretionary executive reward plan that allows the Group to grant conditional share awards or nil-cost options to selected 
executives at the discretion of the Remuneration Committee. The scheme is focused on the senior leadership roles in the Group, including 
Executive Directors. The maximum value of LTIP awards granted to an individual is 150% of base salary, although the Remuneration 
Committee may in exceptional circumstances increase this to 300%.

LTIP awards vest after a three year performance period (other than those granted shortly after Admission vested on 31 July 2017) subject to 
the achievement of performance measures based on earnings per share and total shareholder return targets. Further information on LTIP 
performance targets and awards made to Directors is given in the Directors’ Remuneration Report on pages 63 to 83.

Restricted Share Plan (RSP)
The RSP is also a discretionary reward plan under which conditional share awards or nil-cost options may be granted to individuals in key 
executive roles in the Group, excluding Executive Directors and other recipients of LTIP awards. Awards may not exceed 50% of an 
individual’s salary for a particular financial year. 

RSP awards vest after a three year performance period (other than those granted shortly after Admission vested in July 2017) and are not 
subject to other performance conditions.

Save as Your Earn (SAYE)
SAYE schemes are currently available to all employees in the UK and Republic of Ireland, with invitations to participate generally issued on an 
annual basis and subject to HMRC rules. The current maximum monthly savings limit for the schemes is £500. Options are granted at the 
prevailing market rate less a discount of 20% and vest three years from the date of grant.

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Annual Report & Accounts 2019

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Corporate governance

Financial statements

123

24 Share based payments continued
The movements in outstanding awards under each of the schemes are summarised below; no awards vested or were exercised during the 
period and at 30 June 2019 no outstanding awards were exercisable. 

Outstanding at the beginning of the period
Granted
Forfeited
Exercised
Lapsed
Cancelled

Outstanding at the end of the period

Weighted average remaining contractual life (months)

LTIP
No.

1,856,129
725,302
(187,338)
–
(366,756)
–

2,027,337

17.4

RSP
No.

3,102,167
1,215,352
(271,586)
(485,243)
–
–

SAYE
No.

2,673,807
556,475
(261,012)
(26,246)
(7,677)
(321,911)

3,560,690

2,613,436

18.3

15.6

Fair value calculations
The LTIP, RSP and SAYE awards are all accounted for as equity-settled under IFRS 2. The fair value of LTIP awards which are subject to a 
market based performance condition (total shareholder return) is calculated using a stochastic (Monte Carlo) option pricing model. RSP 
awards, SAYE awards and LTIP awards subject to a non-market based performance condition (earnings per share) are valued using a 
Black-Scholes option pricing model. The inputs to these models for awards granted during the financial period are detailed below:

Grant date
Share price at date of grant
Exercise price
Volatility3
Expected life
Risk free rate
Dividend yield

LTIP

RSP

SAYE

30 November 2018
£2.10
Nil
28.5-29.5%
3 years
0.8%
–1

30 November 2018
£2.10
Nil
–2
3 years
–2
5.4%

7 December 2018
£2.29
£1.83
24.0%
3.1 years
0.5%
5.0%

Fair value per share
Market based performance conditions3
Non-market based performance condition/no performance condition

£1.23-£1.38
£2.10

–
£1.78

–
£0.40

1.  LTIP participants are entitled to receive dividend equivalents on unvested awards therefore dividend yield does not impact the fair value calculation.
2.  Volatility and risk free rates do not impact the fair value calculation for awards with no exercise price or market based performance condition.
3.  The 2018 LTIP grant included a number of required holdings periods, giving a range of volatility and fair values.

As the Company had only limited share price history at the date of grant, expected volatility was based on a proxy volatility determined from 
the median volatility of a group of appropriate comparator companies within the FTSE All Share index. Expected life has been assumed to 
equate to the vesting period of the awards.

The total share based payment expense included in administration costs in respect of the above schemes was £2.6m (2018: £2.8m). 

25 Operating leases
Non-cancellable operating lease rentals are payable as follows:

Less than one year
Between one and five years
More than five years

30 June 2019
£m

84.4
312.0
298.7

695.1

28 July 2018
£m

84.1
315.0
342.8

741.9

The Group has entered into operating leases in respect of stores, warehouses and equipment. These non-cancellable leases have remaining 
terms of between 3 months and 15 years. The majority of the Group’s operating leases provide for their renewal by mutual agreement at the 
expiry of the lease term.

During the period £73.6m was recognised as an expense in the income statement in respect of operating leases (2018: £74.2m). At 30 June 
2019, future rentals receivable under non-cancellable leases where the Group is the lessor were £8.1m (2018: £8.7m).

DFS Furniture plc
Annual Report & Accounts 2019

124

Notes to the consolidated financial statements continued
at 30 June 2019

26 Net debt

Cash in hand, at bank

Cash and cash equivalents
Senior revolving credit facility
Finance lease liabilities

Total net debt

28 July 2018
£m

Cash flow
£m

47.2

47.2
(195.7)
(10.5)

(159.0)

(17.4)

(17.4)
2.0
3.5

(11.9)

Other
 non-cash 
changes
£m

30 June 2019
£m

–

–
(0.3)
(5.1)

(5.4)

29.8

29.8
(194.0)
(12.1)

(176.3)

Non-cash changes include the addition of new finance leases within the period of £5.1m and the amortisation of capitalised debt issue costs 
of £0.3m.

27 Related parties
Key Management Personnel
At 30 June 2019, Directors of the Company held 0.2% of its issued ordinary share capital (2018: 0.8%), and a further 0.0% (2018: 0.2%) was 
held by other key management personnel.

The compensation of key management personnel (including the Directors) is as follows:

Emoluments
Share based payments expense
Company contributions to money purchase schemes

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

3.9
0.8
0.1

4.8

2.7
0.5
0.1

2.8

During the financial period, the Group made purchases on a commercial, arms-length basis totalling £0.6m from Joules Group plc, a 
company at which Ian Filby was also a director.

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

Company balance sheet
at 30 June 2019

Non-current assets
Investments 

Current assets
Amounts due from Group companies

Current liabilities
Amounts due to Group companies

Net assets

Capital and reserves 
Called up share capital
Share premium
Merger reserve
Treasury shares
Retained earnings

Equity shareholders’ funds

125

30 June 2019 
£m

28 July 2018 
£m

Note

29

244.1

241.5

30

293.0

293.0

31

32
32
32
32

(94.9)

442.2

319.5
40.4
18.6
(2.1)
65.8

(71.2)

463.3

319.5
40.4
18.6
(3.3)
88.1

442.2

463.3

These financial statements were approved by the Board of Directors on 25 September 2019 and were signed on its behalf by:

Tim Stacey 
Chief Executive Officer 

Mike Schmidt
Chief Financial Officer

DFS Furniture plc
Annual Report & Accounts 2019

 
 
 
 
 
 
 
 
126

Company statement of changes in equity
at 30 June 2019

Balance at 29 July 2017

Profit for the year
Other comprehensive income/(expense)

Total comprehensive expense for the year
Dividends
Treasury shares issued
Share based payments

Balance at 28 July 2018

Profit for the period
Other comprehensive income/(expense)

Total comprehensive income/(expense) for the period

Dividends
Treasury shares issued
Share based payments

Balance at 30 June 2019

Share
capital
£m

319.5

Share 
premium
£m

40.4

Merger 
reserve
£m

18.6

Treasury 
shares
£m

(3.7)

–
–

–
–
–
–

–
–

–
–
–
–

–
–

–
–
–
–

–
–

–
–
0.4
–

319.5

40.4

18.6

(3.3)

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
1.2
–

319.5

40.4

18.6

(2.1)

Retained
earnings
£m

14.4

95.0
–

–
(23.7)
(0.4)
2.8

88.1

–
–

–

(23.7)
(1.2)
2.6

65.8

Total
equity
£m

389.2

95.0
–

–
(23.7)
–
2.8

463.3

–
–

–

(23.7)
–
2.6

442.2

DFS Furniture plc
Annual Report & Accounts 2019

Strategic report

Corporate governance

Financial statements

Notes to the Company financial statements
at 30 June 2019

127

28 Accounting policies
Basis of preparation
The financial statements are prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (“FRS 101”).

In these financial statements the Company has applied the exemption available under FRS101 in respect of the following disclosures:
•  a cash flow statement and related notes
•  comparative period reconciliations
•  disclosures in respect of transactions with wholly owned subsidiaries
•  disclosures in respect of capital management
the impact of new but not yet effective IFRSs
• 

As the consolidated accounts of the Company include the equivalent disclosures, the Company has also taken the exemption available 
under FRS 101 in respect of IFRS 2 Share Based Payments disclosures of group settled share based payments. Under Section 408 of the 
Companies Act 2006, the Company is not required to present its own profit and loss account. The Company’s profit for the period was £nil 
(2018: £95.0m).

The Company proposes to continue to adopt the reduced disclosure framework of FRS 101 in its next financial statements.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
financial statements.

Going concern
The Company heads a group which is highly cash generative, with sufficient medium and long term facilities in place to enable it to meet its 
obligations as they fall due. The directors are therefore satisfied that the Company will be able to continue in operational existence, as 
detailed in the Group’s Viability Statement on page 33, and have therefore continued to prepare the Company’s financial statements on the 
going concern basis.

Investments
Investments are stated at cost, less any accumulated impairment losses. Carrying values of investments in subsidiary companies are 
reviewed for impairment when a possible indicator of impairments is identified, based on a value in use calculation. 

Amounts due from and to Group companies
Amounts receivable from or payable to other companies within the Company’s Group are recognised initially and fair value and subsequently 
measured at amortised cost less any provision for impairment. 

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the income statement except to the extent 
that it relates to a business combination, or items recognised directly in equity or other comprehensive income. Deferred tax is provided on 
temporary differences between the carrying amounts if assets and liabilities for financial reporting purposes and the amounts used for 
taxation purposes.

Share based payments
Awards (options or conditional shares) granted by the Company over its own shares to the employees of subsidiary companies are 
recognised in the Company’s own financial statements as an increase in the cost of investment in subsidiaries. The amount recognised is 
equivalent to the equity-settled share based payment charge recognised in the consolidated financial statements. The corresponding credit 
is recognised directly in equity.

Treasury shares
Where the Company purchases the Company’s equity share capital into treasury (treasury shares), the consideration paid, including any 
directly attributable incremental costs is deducted from equity attributable to the Company’s equity holders until the shares are cancelled, 
reissued or disposed of. 

DFS Furniture plc
Annual Report & Accounts 2019

128

Notes to the Company financial statements continued
at 30 June 2019

29 Investments

Cost and net book value
At the start of the financial period
Additions

At the end of the financial period

Shares in subsidiary 
undertakings

48 weeks to 
30 June 2019
£m

52 weeks to 
28 July 2018
£m

241.5
2.6

244.1

238.7
2.8

241.5

Details of the Company’s investments are given in note 10. Additions in the current and prior period relate to capital contributions made in 
respect of share based payments schemes for the Group’s employees. No impairment indicators or impairment charges were identified in 
either in the current or previous financial period.

30 Debtors

Amounts due from subsidiary undertakings

31 Creditors: amounts due in less than one year

Amounts due to subsidiary undertakings

32 Capital and reserves
Share capital

Ordinary shares of £1.50 each

Allotted, called up and fully paid
At the start and end of the financial period

30 June 2019
£m

28 July 2018
£m

293.0

293.0

30 June 2019
£m

28 July 2018
£m

94.9

71.2

Number of 
shares
‘000

Ordinary 
shares
£m

213,030

319.5

Share premium
The share premium account represents the surplus of consideration received for issued ordinary share capital over its nominal value. This 
arose on the issue ordinary shares on 11 March 2015.

Merger reserve
The merger reserve arose on the issue of shares in the Company in exchange for minority interests in the issued share capital of a subsidiary 
company on 10 March 2015.

Treasury shares
Where the Company purchases the Company’s equity share capital into treasury (treasury shares), the consideration paid, including any 
directly attributable incremental costs is deducted from equity attributable to the Company’s equity holders until the shares are cancelled, 
reissued or disposed of. 

During the period ending 30 July 2016 the Company purchased 1,500,000 of its own ordinary shares at a total cost of £3.7m for the purpose 
of satisfying employee share based payment awards. During the period 511,489 of these shares (2018: 130,729) were used to satisfy 
employee share based payment awards.

DFS Furniture plc
Annual Report & Accounts 2019

Financial history

129

Gross sales

Revenue

Underlying EBITDA

Underlying profit before tax excluding brand amortisation

Profit before tax

Basic earnings per share

Ordinary dividends per share

Special dividends per share

Purchase of own shares

Total shareholder return

Notes
1.  Sofology acquired 30 November 2017.
2. 
3.  Audited statutory period: 48 weeks ended 30 June 2019.
4.  Unaudited proforma period: 52 weeks ended 30 June 2019.

IPO 10 March 2015.

FY19
52 weeks4

FY19
48 weeks3

FY181

FY17

£m 1,287.2

1,165.0

1,125.6

£m

£m

£m

£m

p

p

p

£m

%

996.2

901.0

870.5

90.2

50.2

43.6

16.5

11.2

–

–

65.1

28.2

22.4

8.6

11.2

–

–

76.1

38.3

25.8

8.9

11.2

–

–

+31.9

+31.5

+1.9

990.8

762.7

82.4

50.2

50.1

18.7

11.2

9.5

–

+6.5

FY16

980.4

756.0

94.4

64.6

64.5

28.3

11.0

–

3.7

FY152

913.1

706.1

89.2

22.4

10.7

4.3

9.3

–

–

-21.5

+11.8

DFS Furniture plc
Annual Report & Accounts 2019

130

Alternative performance measures

In reporting the Group’s financial performance, the Directors make use of a number of alternative performance measures (APMs) in addition 
to those defined or specified under EU-adopted International Financial Reporting Standards (IFRS).

The Directors consider that these APMs provide useful additional information to support understanding of underlying trends and business 
performance. In particular, APMs enhance the comparability of information between reporting periods by adjusting for non-underlying 
items. APMs are therefore used by the Group’s Directors and management for internal performance analysis, planning and incentive setting 
purposes in addition to external communication of the Group’s financial results.

In order to facilitate understanding of the APMs used by the Group, and their relationship to reported IFRS measures, definitions and 
numerical reconciliations are set out below. Definitions of APMs may vary from business to business and accordingly the Group’s APMs may 
not be directly comparable to similar APMs reported by other entities.

Notes to FY19
The Group has changed its accounting reference date to 30 June and accordingly the statutory audited results for FY19 are for the 48 weeks 
ended 30 June 2019. To enable meaningful comparatives for reported key performance indicators (KPIs), unaudited pro-forma figures for 
the 52 weeks ended 30 June 2019 have also been presented.

Sofology was acquired on 30 November 2017 and therefore contributed for only eight months (34 weeks) of the comparative period.

APM

Like-for-like revenue

LTM FY19

Gross sales

Brand contribution

EBITDA

Non-underlying items

Definition

Rationale

Revenue from all online and telephone channels and 
those retail showrooms which have been open for at 
least one full financial year and not identified as 
impacted by new showroom openings in the current or 
comparative period.

Last twelve months/52 weeks ended 30 June 2019 
(unaudited, pro-forma period).

Provides insight into year on year changes in 
the underlying trading environment by 
excluding distortions from new showroom 
openings.

A twelve month period is required to enable 
comparison to reported results for previous 
periods. The seasonal nature of the Group’s 
activity means that certain KPIs are only 
meaningful when assessed on a full year basis.

Amounts payable by external customers for goods and 
services supplied by the Group, including aftercare 
services (for which the Group acts as an agent), delivery 
charges and value added and other sales taxes.

Key measure of overall sales performance 
which unlike IFRS revenue is not affected by 
the extent to which customers take up the 
Group’s interest free credit offering.

Gross profit less selling and distribution costs, 
excluding property and administration costs.

Measure of brand-controllable profit as it 
excludes shared Group costs.

Earnings before interest, taxation, depreciation and 
amortisation.

A commonly used simple cash profit measure.

Certain material, unusual or non-recurring items which 
the directors believe are not indicative of the Group’s 
underlying performance.

Clear and separate identification of such items 
facilitates understanding of underlying trading 
performance.

Underlying EBITDA

Earnings before interest, taxation, depreciation and 
amortisation, as adjusted for non-underlying items.

Simple cash profit measure reflecting 
underlying trading performance.

Underlying profit before tax and 
brand amortisation

Profit before tax adjusted for non-underlying items and 
amortisation associated with the acquired brands of 
Sofology, Dwell and Sofa Workshop.

Profit measure widely used by investors and 
analysts.

Underlying earnings per share

Post-tax earnings per share as adjusted for non-
underlying items.

Free cash flow

Sum of underlying EBITDA, less gross capital 
expenditure and changes in working capital.

Leverage (or gearing)

The ratio of period end net debt to underlying EBITDA 
for the previous twelve months.

Return on capital employed 
(ROCE)

Post-tax operating profit before non-underlying items 
plus operating lease charges, expressed as a 
percentage of the sum of: property, plant & equipment, 
computer software, working capital and 8x operating 
lease charges.

Exclusion of non-underlying items facilitates 
year on year comparisons of the key investor 
measure of earnings per share.

Measure of the cash flow generated by the 
Group beyond that required to invest in its 
business activities.

Key measure for banking facilities which 
indicates the relative level of borrowing to 
profit.

Represents the post-tax return the Group 
achieves on the investment it has made in its 
business.

DFS Furniture plc
Annual Report & Accounts 2019

Reconciliations to IFRS measures
EBITDA

Operating profit
Depreciation
Amortisation 

EBITDA

Underlying EBITDA

EBITDA
Non-underlying operating items

Underlying EBITDA

Underlying profit before tax and brand amortisation

Profit before tax
Non-underlying items
Amortisation of brand names

Underlying profit before tax and brand amortisation

Free cash flow

Underlying EBITDA
Acquisition of property, plant and equipment
Acquisition of other intangible assets

Cash capital expenditure

Share based payment expense
Increase in debtors
Increase in inventories
Increase in trade and other payables
Decrease in provisions

Change in working capital

Free cash flow generation

Leverage

Underlying EBITDA
Period end net debt (note 26)

Leverage (net debt/underlying EBITDA)

Return on capital employed

Operating profit
Non-underlying operating items
Operating lease charge

Pre-tax return
Effective tax rate
Tax adjusted return – A

Property, plant and equipment
Computer software

Inventories
Trade receivables
Prepayments
Accrued income
Other receivables
Payments received on account
Trade payables

Working capital
8 times lease charge

Total capital employed – B

ROCE – A/B

FY19
£m

32.5
23.3
4.9

60.7

FY19
£m

60.7
4.4

65.1

FY19
£m

22.4
4.4
1.4

28.2

131

FY18
£m

37.9
24.1
4.2

66.2

FY18
£m

66.2
9.9

76.1

FY18
£m

25.8
11.4
1.1

38.3

FY18
£m

76.1
(17.3)
(4.7)

(22.0)

2.8
(1.7)
(4.7)
11.0
(1.1)

6.3

60.4

FY18
£m

76.1
159.0

2.09x

FY18
£m

37.9
9.9
74.2

122.0
20.7%
96.7

91.1
7.1

98.2

54.4
7.6
22.6
0.6
0.4
(37.1)
(120.4)

(71.9)
593.6

619.9

LTM FY19
£m

54.3
25.8
5.0

85.1

LTM FY19
£m

85.1
5.1

90.2

LTM FY19
£m

43.6
5.1
1.5

50.2

LTM FY19
£m

90.2
(19.4)
(6.9)

(26.3)

2.6
(1.9)
3.2
25.5
(0.7)

28.7

92.6

LTM FY19
£m

90.2
176.3

1.95x

LTM FY19
£m

54.3
5.1
80.2

139.6
19.0%
113.1

89.9
10.5

100.4

54.8
9.1
22.8
0.6
0.3
(42.2)
(106.9)

(61.5)
641.6

680.5

16.6%

15.6%

DFS Furniture plc
Annual Report & Accounts 2019

132

Shareholder information

Contacts

Chief Executive Officer
Tim Stacey

Chief Financial Officer
Mike Schmidt

Group Company Secretary & General Counsel
Elizabeth McDonald

Investor relations
Philip Hutchinson

Corporate website
www.dfscorporate.co.uk

Registered office
DFS Furniture plc
1 Rockingham Way
Redhouse Interchange
Adwick-le-Street
Doncaster
DN6 7NA

Corporate advisers:

Auditor
KPMG LLP
1 Sovereign Square
Sovereign Street
Leeds
LS1 4DA

Remuneration adviser
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Embankment Place London
WC2N 6RH

Brokers
Peel Hunt Limited & Jefferies International Limited

DFS Furniture plc
Annual Report & Accounts 2019

Shareholder enquiries
The Company’s registrar is Equiniti. They will be pleased to deal with 
any questions regarding your shareholding or dividends. Please 
notify them of your change of address or other personal 
information. Their address details are:

Equiniti
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6DA

Equiniti is a trading name of Equiniti Limited.

Equiniti helpline: 0371 384 2030.
Overseas holders should contact +44 (0)121 415 7047.

Lines are open 8.30am to 5.30pm, Monday to Friday
(excluding public holidays).

Shareholders are able to manage their shareholding online and 
facilities include electronic communications, account enquiries, 
amendment of address and dividend mandate instructions.

For institutional investor enquiries, please contact:
Tulchan Group
85 Fleet Street
London EC4Y 1AE
+44 20 7353 4200 

Annual General Meeting 2019
This year’s AGM will be held at 2.30pm on 14 November 2019 at DFS 
Head Office, 1 Rockingham Way, Redhouse Interchange, Adwick-le-
Street, Doncaster, DN6 7NA

Financial calendar
FY19 full year results
Annual General Meeting
Record date for FY19 final dividend
Payment date for FY19 final dividend
FY19 half year results
Payment date for FY20 interim dividend

26 September 2019
14 November 2019
6 December 2019
27 December 2019
March 2020
June 2020

DFS Furniture plc
1 Rockingham Way
Redhouse Interchange
Adwick-le-Street
Doncaster
DN6 7NA

www.dfscorporate.co.uk
www.dfs.co.uk 
www.sofology.co.uk
www.sofaworkshop.com
www.dwell.co.uk

Report and Accounts
Registered number 7236769
30 June 2019

Company No. 07236769