Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / DFS Furniture plc

DFS Furniture plc

dfs.l · LSE Consumer Cyclical
Claim this profile
Ticker dfs.l
Exchange LSE
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 4722
← All annual reports
FY2024 Annual Report · DFS Furniture plc
Sign in to download
Loading PDF…
DFS Furniture plc
Annual Report & Accounts 2024
Creating value 
by bringing great 
design and comfort 
into every home
Affordable  |  Sustainable  |  Responsible

DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
£60.3m
£30.6m
£10.5m
FY22
FY23
FY241
16.9p
9.4p
1.5p
FY22
FY23
FY241
86.3%
91.3%
92.8%
FY22
FY23
FY24
£1,149.8m
£1,088.9m
£987.1m
FY22
FY23
FY241
£58.5m
£29.7m
(£1.7m)
FY22
FY23
FY241
12.3p
11.1p
(1.9p)
FY22
FY23
FY241
11.7%
18.6%
28.3%
FY22
FY23
FY24
In a very challenging trading environment the Group has made good operational progress  
and is well positioned to capitalise when the market recovers.
H I G H L I G H T S
C O N T E N T S
Strategic report
1	
Purpose driven approach
2	
At a glance
3	
Our fundamentals
4	
Chair’s statement
6	
Chief Executive’s report
9	
Market overview
11	
Our customer journey
12	
Business model
13	
Our strategy
14	
Key performance indicators
16	
Financial review
19 	
Alternative performance 
measures
21	
Risks and uncertainties
29	
Section 172 statement
32	
Responsibility and 
sustainability report
Governance report
52 
Directors and officers
54	
Corporate governance report
61	
Audit and Risk Committee 
report
65	
Nomination Committee 
report
67	
Directors’ Remuneration 
report
88	
Directors’ report
91	
Statement of Directors’ 
responsibilities in respect  
of the annual report and  
the financial statements
92	
Independent auditor’s report
Financial statements
99	
Consolidated income 
statement
100	 Consolidated statement  
of comprehensive income
101	 Consolidated balance sheet
102	 Consolidated statement  
of changes in equity
103 Consolidated cash flow 
statement
104	 Notes to the consolidated 
financial statements
135	 Company balance sheet
136	 Company statement  
of changes in equity
137	 Notes to the Company 
financial statements
Shareholder information
140	 Financial history
141	 Shareholder information
Financial headlines
Definitions and reconciliations of Alternative 
Performance Measures (‘APMs’) can be found on 
pages 19 and 20. Throughout this report, references 
to income statement measures including revenue, 
EBITDA2, profit before tax, and underlying profit before 
tax and brand amortisation2 are in respect of continuing 
operations only unless otherwise stated. 
1.	
53 week period.
2. 
Refer to pages 19 and 20 for APM definitions.
3.	
Net Promotor Scores for the DFS brand.
Operational and strategic highlights
	– Execution of our Pillars and Platforms strategy consolidating our 
position as the clear market leader.
	– Addition of a new exclusive brand partnership with Ted Baker has 
contributed to DFS continuing to broaden its appeal.
	– Refresh of the Sofology customer proposition and pricing strategy  
to good effect.
	– Record NPS scores achieved, supported by various technology 
solutions to enhance the customer experience.
	– Cost to operate efficiency programme delivered £27.5m of in-year  
cost savings across operating costs and product cost of goods.
Post purchase NPS3
92.8%
Established customer NPS3
28.3%
Group revenue
£987.1m
(Loss)/profit before tax
(£1.7m)
Underlying profit before tax, excluding 
amortisation of brand names2
£10.5m
(Loss)/earnings per share
(1.9p)
Underlying earnings per share
1.5p

1
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
P U R P O S E  D R I V E N  A P P R O A C H
Our Purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner. 
Our customers and our people are at the heart of everything we do, and our culture is rooted in our core values.
Our vision is to lead furniture retailing in the digital age.
O U R  S T R AT E G Y  D E L I V E R S . . .
Our unparalleled scale
Provides valuable customer and market insight  
as well as economies of scale and national coverage
Our brands
Our platforms
Our exceptional people
Our culture and values
Our culture and values run through 
everything we do. They guide our 
actions and create a sustainable 
and responsible business.
Read more on page 33.
Responsibility and 
sustainability
Our business is built on the right 
ethical foundations to ensure that 
with our sofas people feel more 
comfortable – in every way.
Read more on page 32.
Governance
The Board sets the Group’s 
purpose, strategy and values  
to promote its long term 
sustainable success.
Read more on page 55.
Our markets
DFS is the clear leader in the 
upholstered furniture market. 
We believe the ‘integrated retail’ 
business model allows us to 
adapt to fast-changing consumer 
shopping habits and positions us 
well for the future.
Read more on page 9.
Risk management
The Group faces a number of  
risks and uncertainties in both  
its day to day business operations 
and strategic development. 
Effective mitigation of these risks  
is essential to enable us to meet 
the needs of our customers.
Read more on page 21.
Business model
Our carefully considered business 
model continues to deliver on  
our objectives in challenging 
markets and creates value for  
all our stakeholders.
Read more on page 12.
Customers
Colleagues
Communities
Suppliers
Environment
Investors
A F F O R D A B L E . . .
F O R  O U R . . .
R E S P O N S I B L E . . .   S U S TA I N A B L E . . .   L O N G - T E R M  VA L U E  C R E AT I O N
Sourcing and 
manufacturing
Technology  
and data
Logistics 
People  
and culture
Read more on page 2.
Read more on page 13.
Read more on page 35.

2
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
AT  A  G L A N C E
	–
DFS is the leading retailer of sofas in the UK with 
over 55 years’ heritage.
	–
Headquartered in Doncaster, it operates 115 
showrooms in the UK and Republic of Ireland,  
and a leading web platform. 
	–
The brand is promotionally-led with broad-reaching 
advertising campaigns that drive brand recall and 
focus on comfort and value for money. 
	–
Its customers tend to have average national income 
and a high proportion are young families. 
	–
As one of the UK’s most visible retail brands, DFS  
is often an anchor tenant driving significant footfall 
to destination retail parks. 
	–
DFS is the most commonly searched term online 
in the sector, ahead of even ‘sofa’, and its website 
received an average of 1.8 million unique visitors 
each month in the 12 months to June 2024.
	–
The majority of sofa orders are fulfilled on a  
made-to-order basis.
DFS
Sofology
DFS and Sofology
In addition to DFS’s own brand 
products, it also offers a wide range 
of exclusive products created in 
collaboration with the UK’s top 
home and lifestyle brands.
FY24 number of showrooms 
115
FY24 brand revenue 
£786.5m
We are the leading sofa retailing group in the UK – we operate across  
two retail brands, each appealing to different customer segments. 
	–
Our Group-wide logistics platform is one of several key infrastructure 
components supporting our retail brands. 
	–
The Sofa Delivery Company plays an important role in achieving the Group’s 
environmental targets in relation to emissions, waste and recycling. 
	–
It offers extended hours delivery to our customers seven days a week,  
virtually all year round.
Delivery vehicles
253
	–
Sofology is the third largest retailer of sofas  
in the UK.
	–
Headquartered near Warrington, it trades  
through its growing national footprint of  
58 showrooms and its website.
	–
We see an opportunity to expand the  
showroom portfolio with a medium term target  
of 65-70 showrooms. 
	–
Its marketing approach focuses on emphasising 
product design and quality. 
	–
The use of well-known celebrities in its TV  
and digital adverts has helped build its brand 
awareness and distinctiveness. 
	–
The brand appeals to a slightly more affluent  
than average customer. 
	–
The majority of sofa orders are fulfilled  
on a made-to-order basis.
FY24 number of showrooms
58
FY24 brand revenue
£200.6m

3
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
O U R  F U N D A M E N TA L S
Delivering sustainable growth
Our Group benefits from four fundamental advantages that provide  
our business model with resilience and position us well for the future.
1.	Clear market  
leader
With 36%1 of the sofa retailing market, the DFS group 
is over three times the size of our nearest competitor. 
This market leadership enables significant economies 
of scale benefits.
2.	Integrated retail 
business
We believe our winning combination of digital and 
physical assets is the right long term approach for 
the sofa market. With our integrated platform, we’re 
‘channel agnostic’ and flexible to support customers 
however they want to shop. This is supported by  
our own dedicated manufacturing and supply  
chain operations.
3.	Sustainable  
business model
We are committed to building a sustainable business 
model, both in terms of our impact on the environment 
and our long term success and resilience as a Group. 
Our scale and profitability has allowed us to invest  
for the long term throughout the economic cycle, 
leaving us with well-invested platforms relative  
to our competition.
Sustainable growth
We believe the fundamental strengths of our business model described above leave the Group well positioned  
for medium-term growth in shareholder returns. High levels of free cash flow generation are a long-term feature  
of our business model.
Read more on page 13.
4. Home market 
opportunity
The UK beds and mattresses segment represents  
a sizeable medium term opportunity for the Group.  
We believe that our existing customer base, our interest 
free credit offer and our Group assets including sourcing, 
web and logistics platforms, marketing expertise 
and differentiated brand partnerships leave us well 
positioned to grow market share in this segment.
Contents
4	
Chair’s statement
6	
Chief Executive’s report
9	
Market overview
11	
Our customer journey
12	
Business model
13	
Our strategy
14	
Key performance indicators
16	
Financial review
19 	
Alternative performance 
measures
21	
Risks and uncertainties
29	
Section 172 statement
32	
Responsibility and 
sustainability report
1.	
GlobalData August 2024

4
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
C H A I R ’ S  S TAT E M E N T
Building  
for the future
This past year has seen continued and sustained improvements in the 
operational capabilities of the Group to a level that the business has not seen 
before. Building for the future, we have optimised our cost base and delivered 
improved levels of customer satisfaction.
We believe that the outlook for DFS remains positive 
despite the extremely challenging global and domestic 
environment that we are operating in. As expected, 
our revenue performance has been impacted by the 
significant fall in market volumes year on year and on 
pre-pandemic levels. In addition, the business has had 
to absorb significantly higher costs due to high levels 
of international freight rates and continued elevated 
interest rates. We have responded well to these 
challenges by progressing with our cost action plan and 
achieving significant savings of £27.5m to underlying 
costs. The savings achieved to date demonstrate our 
ability to remain agile and reshape our operations in 
light of prevailing market conditions.
The medium term prospects for the upholstered 
furniture market remains strong and we are confident 
that our market leading position and long term growth 
strategy will ensure the business is well positioned to 
take advantage of the market recovery.
We view the recent acquisition of both ScS by the Italian 
company Poltronesofà and Anglia Home Furnishings, 
which trades as Fabb Furniture, by the Australian 
company Nick Scali as further evidence of confidence 
that in the medium to long term the UK market will see 
strong growth as the economy recovers and consumer 
confidence returns.
The ability of our colleagues across the business to 
continue to innovate and to deliver in this challenging 
environment has been invaluable and my thanks on 
behalf of the Board go to all of them. 
Financial results
Whilst overall our financial results are disappointing,  
we recognise they are an inevitable result of the market 
backdrop during the year being significantly more 
challenging than we expected before the year began.
The focus of the Board and the Executive team has been 
between achieving the best possible short term results 
and ensuring that the business is still well positioned to 
take advantage of the inevitable market rebound.
This has meant balancing our approach to costs and 
operational capability as well as to talent recruitment 
and retention, being very judicious with capex at the 
same time as ensuring that the business remains 
primed to respond to a better market, and it means 
balancing the need to retain cash in the business  
to invest for the future with the expectations of  
our shareholders.
Leverage at year end was 2.5x which remains above our 
stated target level, although ample liquidity headroom 
remains. Bringing the level down towards our target 
remains a key focus using the twin levers of absolute 
debt reduction and profit improvement.
As detailed in the Financial review at page 18 we are 
pleased that the business has been able to work with  
its lenders to amend the terms of its debt facilities  
to provide sufficient flexibility and headroom  
going forward.
S T E V E  J O H N S O N
Chair of the Board
 Bio on page 52

5
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
C H A I R ’ S  S TAT E M E N T  C O N T I N U E D
We will continue to assess the pace and priorities  
of all our strategic objectives as market conditions 
evolve over the next 12 months.
Culture and purpose
We strongly believe that our colleagues and their 
contribution to our culture and values is what makes 
DFS great. Our colleagues across the Group have yet 
again played a pivotal role in the progress we continue 
to make and I would like to thank them for their 
continued outstanding contribution.
It is important that the Board stays close to the views 
of our colleagues and Directors devote significant 
time to activity that lets them hear first-hand what 
is on our people’s minds. Visits to our showrooms, 
manufacturing sites, customer distribution centres 
and Group Support Centre, as well as attendance at 
our Voice Forums equip Directors to understand the 
practical implications of our plans and the challenges 
faced by our colleagues. 
Environmental, social and governance (‘ESG’)
We continue to make excellent progress on our 
environmental goals, and we were delighted to be 
named a Climate Leader by the Financial Times earlier 
this year. This is a testament to our commitment to 
sustainable performance. In June 2024 we took the next 
step on our journey and submitted our plan for Net Zero 
for validation to the Science Based Targets initiative.
Board changes 
At the end of July we gave our thanks to Loraine 
Martins who stepped down from the Board. Loraine has 
made a significant contribution to our People Strategy 
and has worked with the team to develop the Group’s 
wider approach to equity, diversity and inclusion. 
In August we welcomed Bruce Marsh to the Board. 
Bruce is a seasoned retailer and is currently the Chief 
Financial Officer at Currys plc. He brings expertise 
in retail, finance, financial markets, investors and 
governance and will provide fresh insight as to how 
the Company should address the ongoing challenges 
facing UK retailers. The approach to any appointment 
to the Board is on ensuring we have the right blend of 
skills for the current and likely future environment and 
that we have the right experience and tenure to deliver 
continuity and succession over time.
Strategic focus
Inevitably when performance is under pressure, hard 
choices have to be made on which strategic options to 
prioritise and this has meant that we have temporarily 
deprioritised our focus on growing our wider Home 
offering. The Board is determined to achieve the right 
balance between justifiable caution given the short 
term environment and the need to ensure that the 
business continues to invest and improve for the future.
We have carried out a detailed review of our strategy 
during the year. We are confident that our pillars and 
platforms strategy remains the right long term strategy 
for the Group and we have continued to make good 
progress on our areas of focus.
We continue to leverage our two market-leading 
complementary brands, DFS and Sofology – they 
appeal to different customer segments and allow us to 
target the majority of the market with creative direction 
managed by each brand team. Each brand curates its own 
ranges, supported by specialist in-house design teams.
We continue to innovate in partnership with a small 
group of specialist suppliers and brands. Over the last  
12 months we were excited to bring our new 
Cinesound™ range to market. This cinema sofa turns 
home entertainment into a 4D immersive experience, 
packed with state-of-the-art features – a 3D audio 
system, vibration pads and powered head and foot rests. 
We continue to invest in our national network of 
showrooms across the UK and the Republic of Ireland 
and in our websites to ensure they continue to inspire our 
customers and provide a leading customer experience.
During the period, we were proud to announce that  
we have entered into an exclusive agreement with  
Ted Baker. The range has been incredibly well received 
by our customers looking for that extra bit of luxury.
As a business with our customers at its heart the 
ongoing evolution of our product range across both our 
brands is a critical component of what we do. I am proud 
of the progress that our teams have made working with 
our suppliers and brand partners such as Ted Baker  
and La-Z-Boy as well as with our in-house factories  
to continue to improve our product proposition.
Governance and reporting
The Board generally meets eight times per year when 
we have a formal agenda and additional meetings are 
arranged as required for specific items or such matters 
are delegated to ad hoc committees and reported  
upon at subsequent meetings. More details of the 
Board’s activities, and key decisions taken during the 
year are set out later in the Governance section of  
our Annual Report.
I am pleased to say that we were compliant with the UK 
Corporate Governance Code (2018) (‘the Governance 
Code’) throughout the year, and the following pages 
set out further details. I invite you to consider that 
alongside the report on how the Directors have fulfilled 
their duties in accordance with section 172 of the 
Companies Act 2006.
Dividend
At the time of the interim results in March 2024 the 
Board declared an interim ordinary dividend of 1.1 pence 
per share (2023: 1.5 pence per share). 
Given the challenging trading conditions described 
above the Board concluded that it would not be 
appropriate to propose a final dividend. Whilst this may 
be disappointing for some of our shareholders, we 
believe it is in the best long term interests of the Group.
We continue to encourage all shareholders to attend 
our ‘in person’ annual general meeting, which will be 
held in Doncaster on 22 November 2024. This provides 
a great opportunity to hear from and speak with 
members of the Board and Group Leadership Team.
Looking ahead
I am proud of the Group’s achievements in 2024 and 
remain confident in the plans that we have for the year 
ahead. Our clear strategy, great team, market-leading 
position, innovative products and the strength of our 
brands all bode well for the future. 
S T E V E  J O H N S O N
Chair of the Board
25 September 2024
Group revenue
£987.1m
Loss before tax
£1.7m
Underlying profit before tax and  
brand amortisation1
£10.5m
1. 
Refer to pages 19 and 20 for APM definitions. 

6
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
T I M  S TA C E Y
Chief Executive Officer
 Bio on page 52
C H I E F  E X E C U T I V E ’ S  R E P O R T
Managing challenging  
conditions and positioning  
the business for future growth
In financial year 2024 the Group has made good progress improving our 
gross profit margin rate and reducing our operating costs whilst achieving 
record NPS scores. This progress has been delivered against a backdrop  
of very challenging market conditions.
Market update and financial overview
Consumer demand fell significantly in the financial 
period driven by the cost of living crisis. The level of 
decline was beyond our initial expectations with overall 
demand levels reaching record lows. In addition supply 
chain disruption in the Red Sea that emerged in the 
second half of the period extended our made-to-order 
product lead times delaying the recognition of revenues.
We took decisive action through the period as the 
scale of market decline, now over 20% below pre-
pandemic levels in volume terms, became apparent. 
We accelerated a number of initiatives across our 
Cost to Operate efficiencies programme reducing our 
costs by £27.5m year on year. Despite these actions, 
the Group’s profits were unfortunately impacted 
by the extent of the market decline and the supply 
chain disruption. Underlying profit before tax and 
brand amortisation reduced from £30.6m in our FY23 
financial period to £10.5m in FY24 and reported profit 
before tax reduced from £29.7m to a loss of £1.7m. 
When formulating our cost-out action plans we have 
been resolute in protecting and improving our customer 
facing resources to continue to deliver good outcomes 
for our customers and record high post purchase and 
post delivery NPS scores were achieved. With our retail 
brands clearly positioned and operations now leaner 
and more effective than ever, the Group is in a strong 
position to capitalise when the market recovers and 
deliver strong returns for our shareholders.
Progress on our three focus areas
The Group has consolidated its position as the clear 
market leader having added 4ppts to our market share1 
since 2020.
We have improved our gross margins by 140 bps 
to 55.8% as we target our historical level of 58%. 
The growth has been supported by redistributing 
goods across our supplier base to optimise the cost 
and quality of production as well as from retail price 
increases in the final quarter of the prior year. 
1.	
GlobalData August 2024.

7
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
supported the brand in consolidating recent market 
share gains. I’m also pleased to announce that we have 
recently launched a new exclusive partnership with 
La-Z-Boy which will be a great addition to our existing 
brand partnerships.
We adopt good governance practices to ensure our 
brands play to their relative strengths, targeting their 
customer segments accordingly to reduce the risk  
of cannibalising one another’s sales. 
Our Sofology brand offers an inspiring and exciting 
range of well targeted products that bring quality,  
style and luxury within reach and targets a slightly  
older demographic than the DFS brand.
Sofology over the year as a whole performed broadly in 
line with the wider market. Following a relatively tough 
start to the year we adapted the brand’s retail pricing 
and introduced a number of new product ranges to 
provide an overall refresh to the Sofology proposition. 
These changes have had an almost instantaneous 
impact with the brand returning to order intake growth 
in the final quarter of the year. 
To further bolster the brand’s potential we plan to 
commence a refurbishment programme of the 
Sofology showroom estate in calendar year 2025 to 
modernise some of the older sites within the portfolio. 
These will be the first refurbishments carried out 
across the estate and we will adopt a test and learn 
approach to ensure we optimise the returns available. 
When we see a prolonged period of improving like for 
like performance and as our balance sheet strengthens 
we plan to continue our showroom roll out to grow 
the estate from the current 58 showrooms to 65-70 
showrooms and have our target locations lined up.
The Home market represents a great opportunity 
for the Group to expand its addressable market to 
the wider £5bn Home (non-upholstery) market, first 
targeting the £3bn beds and mattress sub segment. As 
announced in our half year update we have completed 
the development of supporting infrastructure including 
a drop ship solution and warehouse management 
system that provide the foundations for growth.  
We have also expanded some of our exclusive brand 
partnerships to include beds as well as upholstery. We 
have decided to temporarily pause further investment 
into marketing to drive sales and instead focus our 
We have reduced operating costs across all areas of the 
business, be it by operating segment or expense type. 
This has been accomplished by undertaking a rigorous 
review and reappraisal of the cost base to ensure it is 
appropriate for both today’s market environment and 
future, stronger market environments. This programme 
is ongoing with examples of cost reductions to date 
achieved via improved operating models, utilising AI, 
enhanced procurement activities, and utilising data/
MI to improve operational performance. The savings 
achieved in FY24 will provide a further uplift into the 
following year in addition to new initiatives that we 
have planned. I’m pleased with the progress we have 
made which has had the end customer impact core 
to decision-making to ensure we do not hamper our 
ability to capture demand when the market recovers.
Strategic update
Our strategy is to profitably and sustainably grow our  
core upholstery brands, DFS and Sofology, utilising all  
channels to create a seamless experience for our 
customers and to grow our share of the £5bn non-
upholstery Home market. This growth is supported 
by utilising and enhancing our enabling platforms; 
technology and data, logistics, sourcing and 
manufacturing, and people and culture.
Our pillars
The DFS brand, which has a broad appeal offers a 
market-leading choice of products. Its trusted, friendly 
service and digital approach to connect our showroom, 
web and telesales channels enabling customers to 
shop their preferred way has continued to improve  
with post purchase NPS scores reaching record highs 
of 92.8%. 
We have successfully broadened DFS’s appeal to 
a wider range of customers over time. This has 
been facilitated, for example, by the addition of 
exclusive brand partnerships and through adapting 
our marketing strategy to focus more on improved 
product showcasing supported by improved showroom 
formats. Our exclusive brand sales now account for 
over 41% of total sales. The most recent addition to 
our exclusive brand partnerships in the period was Ted 
Baker and the three ranges launched have performed 
very well. We continue to develop new ranges to add to 
our existing exclusive brands such as the new Carlisle 
French Connection range. All these factors have 
investments into our core upholstery offer in this period 
of weak market demand. Profitability in our Home offer 
has however stepped up, increasing year on year due to 
improved gross margins and lower operating costs. We 
continue to see great potential for the Group to drive 
incremental profits with limited further incremental 
investment as we target a 4% share in this market.
Our platforms
Our enabling platforms play a pivotal role in supporting 
the Group to deliver value. This is achieved through a 
number of means such as sourcing efficiently utilising 
the Group’s scale, developing our market-leading 
delivery services and providing our highly motivated 
colleagues with data to drive insight and improved 
decision-making across the business.
Sourcing and manufacturing: We are aiming to 
improve our gross margins to our long term historical 
pre-pandemic level of 58% following a reduction 
across 2021 and 2022. This reduction resulted from 
rising input costs, freight rates and Bank of England 
base rates that were not fully passed on with a profit 
mark up. In addition, lower market volumes impacted 
the efficiency of our own and external manufacturing 
operations. We expect to deliver cost of goods savings 
through redistributing goods to optimise the cost 
and quality across our supplier base and in addition 
we expect further uplifts through reducing interest 
rates over time. We took the decision to close the 
smallest of our three manufacturing sites and one 
of our two wood mills in the first half of the financial 
period and redistributed production across the 
remainder of our supplier base. This resulted in cost 
savings that contributed to the 140 bps gross margin 
improvement in the period. These types of decisions 
are never straightforward and have significant impacts 
on our colleagues and other stakeholders. Following a 
consultation with 215 colleagues, we were able to retain 
44 colleagues including at our recently formed sewing 
hub and we supported the remaining workforce through 
a comprehensive outplacement support service.
Technology and data: Our investments continue 
to centre heavily on utilising technology and data 
to improve the efficiency of our operations and the 
customer experience. We have recently undertaken 
the process of moving away from a number of legacy 
systems and implementing Google’s contact centre  
C H I E F  E X E C U T I V E ’ S  R E P O R T  C O N T I N U E D
AI platform in Sofology. This will help enable us to utilise 
AI in the future to further improve our customer service 
levels and optimise costs. To date we have automated 
the process to take customer payments over the 
phone as well as deliver a full self service customer 
delivery proposition. We see numerous opportunities 
ahead to reduce the number of customer contacts 
to enable our teams to focus on the more complex 
service situations. In the second half of the year we 
also successfully launched our proprietary Intelligent 
Lending Platform used in DFS, into Sofology. This has 
broadened the number of lending partners available 
to Sofology, increasing the probability of customers 
obtaining the credit that is right for them, reducing the 
time taken to deal with credit applications and reducing 
the cost to the Group of providing credit to customers.
Logistics: Last year we completed the remaining 
integration activities to combine and rationalise the 
logistics assets from the DFS and Sofology brands. 
Now the Sofa Delivery Company, which fulfils deliveries 
for both brands through utilising the same systems, 
distribution centre network, fleet and workforce 
is performing very strongly with key performance 
indicators such as vehicle fill, labour productivity and 
delivery failure rates all improving. This has both driven 
down costs significantly and improved the customer 
experience with post delivery NPS scores reaching 
record highs. We believe that we have created a valuable 
asset and there are additional opportunities available to 
further refine and improve performance.
People and culture: Our colleagues are the Group’s 
most important asset. Ensuring the Group is a great 
place to work that has an open, collaborative and 
inclusive culture where people can be their best is 
key to our future success. We are constantly looking 
to evolve and improve our colleague experience 
and we have been focusing over the last year on 
colleague development. We have launched a number 
of programmes to help our people thrive and grow, 
for example by running a management academy 
programme within the Sofa Delivery Company 
to upskill over 150 colleagues, launching a Group 
leadership academy programme with monthly 
workshops attended by over 300 aspiring leaders 
and via developing finance academy courses led by 
subject matter experts. To help ensure everyone feels 

8
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
Conclusion and outlook
I want to sincerely thank all of our colleagues for their 
enthusiasm and continued commitment to delivering  
a great service to our customers in what has been  
a very challenging period for the Group given the 
market conditions.
Despite the challenges that the business has seen, 
we are optimistic for the future and see signs that 
market growth could soon return. We expect recent 
improvements in housing transaction data and 
strengthening consumer balance sheets to lead to 
increased upholstery market demand across the FY25 
financial year. In addition, thanks to the success we 
have had growing our gross margin and improving our 
operational efficiency, we expect to deliver profits in line 
with market consensus1, weighted to the second half.
It is clear that the upholstery market has a long road 
to recovery given the 20% decline on pre-pandemic 
levels that we have seen. Despite the challenges we 
have faced, we remain confident that the business is 
well positioned to capitalise on market recovery. Given 
our strong market leadership position, the operational 
leverage in the business, our well invested asset base 
and negative working capital cycle we expect to deliver 
strong returns for our shareholders.
T I M  S TA C E Y
Chief Executive Officer
25 September 2024
welcome we have established six colleague networks 
and partnered with Diversity in Retail, enabling us to 
collaborate with other businesses and benefit from 
adopting best practices. We are constantly seeking to 
raise standards and I’m pleased to say we have achieved 
accreditation in the Inclusive Employers Standard. 
Sustainability 
In June this year we submitted our Net Zero strategy 
to the SBTi. We decided to shift our Net Zero target 
to before 2050, aligning with climate science and 
the UK government targets. I’m pleased to say that 
this year we have secured commitments from our 
manufacturing partners that cover 59% of our Scope 3 
emissions to commit to developing their own science-
based Net Zero plans. 
Whilst making up a relatively low proportion of our 
total emissions I’m nevertheless proud that the 
consolidation of our delivery fleets, AI route planning 
tools, and driver efficiency training, as well as removing 
gas from our retail estate has delivered a significant 
reduction in our Scope 1 emissions. We are already 
making great strides to ensure our business can make 
the most of the opportunities of a circular economy  
to deliver sustainable performance for the Group  
(see pages 32 to 51 for more details).
C H I E F  E X E C U T I V E ’ S  R E P O R T  C O N T I N U E D
1. 
Company derived market consensus for underlying profit 
before tax £23.2m.

9
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
We are the leading sofa 
retailer in the digital age
Large potential customer base
The DFS Group has a specialist focus on the retail 
upholstered furniture segment. The UK upholstery 
furniture market was estimated by GlobalData to be 
valued at £3.1bn (incl. VAT) in the calendar year 2023. 
As a Group, we view the beds and mattresses segment 
as a key opportunity increasing our Total Addressable 
Market (‘TAM’) by approximately £3bn.
Clear leader in the segment
The Group, through its DFS and Sofology and brands, 
is the clear leader in the upholstered furniture market, 
with 36%1 market share by value in FY23. This market 
remains highly fragmented and we see further 
opportunities to grow our market share. We see four 
broad categories of companies actively competing  
in the upholstered furniture retail market: specialist 
chains such as DFS, Sofology, ScS and Furniture Village; 
independents that are typically single store operations; 
predominantly online furniture retailers such as Wayfair; 
and larger general merchandise or homeware retailers 
such as Amazon, Argos, Dunelm, Ikea, John Lewis  
and Next. 
We believe the integration of digital and physical is  
the right long term approach to serve our customers. 
The Group has consolidated its position as  
clear market leader in challenging conditions.
1.	
GlobalData August 2024 report. Market share calendar year 2023.
M A R K E T  O V E R V I E W
Our well-invested ‘integrated retail’ business model 
allows us to adapt to fast-changing consumer shopping 
habits, and positions us well for the future.
Market conditions are currently challenging with the  
UK upholstery market seeing a reduction in volumes 
and reaching record lows in FY24. 
Historically, the Group has tended to gain market share 
during periods of market weakness as weaker multiples 
and independent chains have exited the market. For 
example, the Group’s market share increased from 
c.19% to 24% during the 2008-2010 Global Financial 
Crisis impacted period and from 32% to 36% in the 
2020 to 2023 Covid pandemic and cost of living crisis 
(GlobalData).
Demand is supported by a seven-year replacement 
cycle and underpinned by demographic trends.  
We believe over shorter time frames the segment  
is principally driven by three key factors: consumer 
confidence, housing market activity and consumer 
credit availability, discussed below. In addition to  
these market drivers we do see from time to time some 
volatility in market demand levels caused by particularly 
hot or cold weather and significant public events.

10
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
(2.6)
3.1
(3.3)
(8.8)
(9.5)
(12.7)
(24.3)
(14.5)
(38.9)
(29.3)
(17.4)
2014
2015
2016
2018
2017
2019
2020
2021
2022
2023
2024 YTD
1,223
1,226
1,232
1,223
1,189
1,177
1,040
1,480
1,265
1,024
YoY +1.9%
2014
2015
2016
2018
2017
2019
2020
2021
2022
2023
2024 YTD
5.9
7.7
10.1
10.0
8.3
6.5
(2.0)
(3.5)
6.1
7.8
8.5
2014
2015
2016
2018
2017
2019
2020
2021
2022
2023
2024 YTD
M A R K E T  O V E R V I E W  C O N T I N U E D
Market conditions are currently challenging with UK upholstery market demand levels at a record low driven by the 
cost of living crisis. Historically, the Group has been able to grow market share during economically challenging times.
Key market drivers
Consumer confidence
Levels of consumer spending, particularly for big ticket 
items, are influenced by general consumer confidence. 
UK consumer confidence, as measured by GfK, has 
weakened since 2016 amid uncertainty following the 
referendum vote to leave the European Union. In 2020, 
consumer confidence fell further due to economic 
and financial uncertainty around the pandemic, but 
recovered in 2021. Since then consumer confidence 
has been impacted by high inflation levels and elevated 
interest rates putting pressure on consumer budgets. 
In 2024 through to September there has been an 
improvement in confidence levels, albeit the scores 
remain volatile month to month.
Housing market
Independent research conducted on our behalf 
suggests that c.20% of upholstery purchases are 
triggered by a house move. As the pandemic spread in 
spring 2020, government social distancing measures 
led to a sharp contraction in housing market activity, 
which subsequently bounced back in 2021 as a result 
of temporary government measures to reduce stamp 
duty payable on residential property purchases. 
Housing transactions since then have been impacted 
by higher Bank of England base rates and the cost of 
living crisis, however the July 2024 YTD position is in 
year on year growth following a recovery over the last 
four months.
Consumer credit
Upholstered furniture typically has relatively high  
unit prices and the availability of consumer credit can 
facilitate purchases and upselling. Consumer credit 
growth slowed since the EU referendum, reflecting 
increased economic and political uncertainty. 
Through the pandemic, UK consumers reduced 
debt, as government restrictions reduced options for 
discretionary spending (e.g. foreign travel and leisure). 
Consumer unsecured lending has been in growth  
since 2022.
1. 
GfK UK Consumer Confidence average of individual month 
scores for each year.
2.	
HMRC – number of residential property transaction 
completions with a value over £40,000 for the UK,  
seasonally adjusted.
3. 
Monthly 12-month growth rate of total (excluding the  
Student Loans Company) sterling net consumer credit  
lending to individuals (in percent) seasonally adjusted.
Consumer confidence1
Housing transactions p.a. (‘000s2)
Net unsecured lending growth3 (%)

11
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
O U R  C U S T O M E R  J O U R N E Y
Through our innovative 
in-house design teams and 
with our buying expertise we 
remain at the forefront of home 
furnishing trends with each of 
our brands offering a distinct 
curated range. We inspire 
consumers to consider a 
purchase through memorable 
advertising, inspirational web 
content and the use of 
augmented reality technology. 
Sustainability is a key feature  
in our product designs as we 
strive to meet the expectations 
of our customers by being 
responsible, ethical and 
sustainable in our products.
The combination of our 
well-invested websites, national 
showroom networks and  
call centres which are staffed  
by well-trained and highly 
motivated sales teams provide 
a market-leading integrated 
retail experience to our 
customers. Collectively across 
all our brands we have styles 
and price points that appeal  
to the majority of the market 
and we make our products 
more affordable through 
offering interest free credit.
The customer is at the heart of our Group journey
% of customers who  
research online 
81%
UK showrooms
173
1
D E S I G N  
&  I N S P I R E
2
I N T E G R AT E D  
R E TA I L  M O D E L
3
C U T T I N G  E D G E 
T E C H N O L O G Y
4
 
M A N U FA C T U R I N G
5
 
S E R V I C E
6
I N N O VAT I V E  
D E L I V E R Y  O P T I O N S
7
S O FA  C O L L E C T I O N  
&  R E C YC L I N G
We focus on embracing and 
leveraging technology to 
maintain our position as the 
leading sofa retailer in the 
digital age and improve our 
operational efficiency. 
Aftercare is provided by highly 
skilled teams with the majority 
of after-sales issues being 
addressed in customers’ 
homes by our own colleagues.
We are one of the largest 
manufacturers of upholstered 
furniture in the UK. Our 
factories collectively produce 
around 18% of all the furniture 
we sell.
The Sofa Delivery Company is 
our leading Group-wide supply 
chain platform. Through our 
own network of customer 
delivery centres and our own 
delivery fleet we carefully deliver 
our products to customers’ 
homes and provide a 
comprehensive installation 
service.
Getting rid of an old sofa 
responsibly and conveniently 
is a real issue for customers. 
Unless old sofas are passed  
on to family, friends or charity, 
many go into landfill. Our 
experienced specialist  
partner Clearabee will collect 
customers old sofas and take 
them to the nearest recycling 
centre where it will be broken 
down to its component parts 
to reuse, recycle or create  
new energy.
Service managers
220
Delivery vehicles
253
Sofas saved from landfill
56,800
Reduction in customer calls 
from enhanced delivery 
arranging experience
7%
Orders manufactured  
in own factories
18%

12
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
B U S I N E S S  M O D E L
O U R  E N A B L E R S
Customer ethos
‘Think Customer’ is our first value. By treating 
customers as we would our own family, we aim 
to deliver great service.
Unparalleled scale
We have a UK Group market share of c.36%1, 
over three times that of our nearest competitor.
Complementary brands
Our complementary brands appeal to different 
customer segments. 
Well-invested platform
Modern, well-located showrooms and 
innovative apps and websites give customers 
the convenience to shop exactly how they want. 
Our own warehouses and delivery fleet use 
state-of-the-art software to help us operate 
efficiently. 
Made-to-order products
The majority of the products we sell are 
made-to-order, enabling us to operate with 
negative working capital. 
Vertically integrated model
We have end-to-end control of the customer 
journey from design all the way through to 
after-sales servicing. 
Exceptional people
We have over 55 years of expertise and recruit, 
train and retain what we believe are the highest 
calibre people in the industry.
W H AT  W E  D O
Design and inspire
Our design teams and experienced buyers 
curate attractive and distinct propositions 
across our unique brands that appeal to most 
tastes. Our marketing aims to reach our target 
markets across all broadcast and digital media, 
inspiring customers to consider a purchase.
Retail
Our websites and showrooms nationwide 
combine to create an increasingly seamless 
customer experience, allowing customers the 
opportunity to visualise, sit on and feel the 
product, while researching and then transacting 
in store, at home or on the move.
Manufacture
We manufacture around 18% of the Group’s 
sofa orders in our own British factories, resulting 
in shorter lead times and greater oversight on 
sustainability.
Deliver and install
Our delivery network operates from customer 
distribution centres spread across the UK and 
Ireland using custom-built route-mapping 
technology to reduce lead times, lower 
emissions and optimise efficiency.
Service
Sometimes things go wrong and, if they do,  
we have our own teams of upholsterers that  
are on hand to visit customers in their homes 
and address any after-sales issues.
O U T C O M E S
Sustain sector-leading  
operating margins
Scale advantages across the value chain,  
from sourcing and shipping rates to maximising 
delivery and service fleet utilisation.
Grow our market share
We have a history of growing our market share 
over the long term in all economic climates.  
Our exclusive brands enable us to target the 
majority of the market and we have a clear 
opportunity to grow further.
Maintain strong cash generation
We aim to deliver high levels of free cash flow 
generation, enabling us to both invest for 
growth and return funds to shareholders.
Continue to invest in the business
We reward our staff fairly, maintain and enhance 
our existing assets and selectively invest in 
growth opportunities to optimise the returns 
for our shareholders.
VA L U E  F O R  S TA K E H O L D E R S
C U S T O M E R S
92.8%
DFS post purchase NPS
E M P L OY E E S
38%
employees > five years’ service
S U P P L I E R S
33%
customer orders from British factories2
S H A R E H O L D E R S
£191m
net cash distributed since flotation3
C O M M U N I T Y
£7.6m
raised since 2013 for BBC Children  
in Need through customer donations 
and fundraising initiatives
1.	
GlobalData August 2024 report. Market share calendar year 2023.
2. 
Includes third-party manufacturing and internal manufacturing.
3.	
Dividends and share buybacks net of 2020 equity raise.
How we create value…
How we deliver value…

13
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
O U R  S T R AT E G Y
Our vision is to lead furniture retailing in the digital age, 
and we pursue this through our ‘Pillars and Platforms’ 
strategy which will unlock new categories of growth, 
whilst leveraging our proven and leading upholstery 
market made-to-order model advantages.
The strategy of the business is made up of three pillars: 
our DFS brand, our Sofology brand and our expansion 
into the Home market. The growth of our three pillars 
will be enabled by our four Group platforms: sourcing 
and manufacturing, technology and data, people 
and culture and the Sofa Delivery Company logistics 
platforms.
The strategy reflects the Group’s expertise and scale 
and the ability to utilise our enabling platforms to 
improve operational efficiency and growth across our 
brand portfolio.
We are committed to building a sustainable business 
model, both in terms of our impact on the environment 
and preserving our long term success as a Group.
ES G
ES G
Platforms
Pillars
Best experience 
Biggest range and the critical ‘sit test’: 
88%
of DFS customers visit a store  
before buying
Best in store service 
92.8%
DFS post purchase NPS 
Best sales teams 
91%
people would recommend Sofology having purchased 
within a Sofology showroom
Best online brand strength 
‘DFS’ is searched for
1.8x
more than the term ‘sofas’
81%
of showroom customers research online before 
coming in to a showroom
Best enhanced technology 
The largest collection of augmented reality (AR)  
assets accessed through a web browser in the  
furniture category
Best ecommerce platform 
Enhancement of the online experience through  
the use of AI
R E TAI L
D I G I TAL
DFS  & HO ME
Customer proposition and service innovation
New products and services to engage customers
Focus
	–
Range enhancements including successfully launching 
new brand partnerships
	–
Continued improvement of established customer  
NPS scores
	–
Invest to grow beds and mattress sales when core 
upholstery market demand recovers, leveraging the 
foundations already laid
S O FO LO GY
Increase scale of business
To further grow the showroom estate throughout the UK
Focus
	–
Like-for-like sales growth
	–
Roll out of showrooms on the route to targeted 65-70 
locations when market recovers
	–
Continued improvement of established customer  
NPS scores
TEC H NOLO GY AND 
DATA
Using data and technology to  
unlock growth in our brands
LO GISTIC S
Best in market two person delivery 
and installation
S O U RC I NG  A ND  
M A NU FAC T U R I NG
Optimising our supplier portfolio
P EO P L E A N D  C U LT U R E
Delivering fundamental  
cultural change
Focus
Development and enhancement 
of customer contact platforms, 
introducing AI to improve the 
customer experience
Focus
Continue to optimise operational 
performance
Focus
Grow gross margin rate to 58%
Focus
Continue to develop our 
Employee Value Proposition (EVP) 
ensuring our external perception 
is appealing and matches our 
internal reality

14
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
£1,287.2m
£935.0m
£1,359.4m
£1,474.6m
£1,423.6m
£1,311.8m
£1,165m
FY19*
FY20
FY213
FY22
FY23
FY242
FY19**
£50.2m
(£63.1m)
£109.2m
£60.3m
£30.6m
£10.5m
£28.2m
FY19**
FY19*
FY20
FY213
FY22
FY23
FY242
18.7%
13.5%
10.8%
FY22
FY23
FY242
1.0x
1.9x
2.5x
FY22
FY23
FY242
(£5.0m)
(£7.0m)
(£10.0m)
FY22
FY23
FY242
K E Y  P E R F O R M A N C E  I N D I C AT O R S  –  F I N A N C I A L
 
Gross sales1
£1,311.8m
Description
Gross sales represents the total amounts payable by 
external customers for goods and services supplied by 
the Group, including aftercare services (for which the 
Group acts as an agent), delivery charges and value 
added and other sales taxes.
Performance
Decline in sales due to reduced levels of market demand.
Description
Profit before tax adjusted for non-underlying items 
 and amortisation associated with acquired brands.
Performance
Decrease due to the lower level of gross sales  
and revenue.
Underlying free cash flow to equity holders1 
(£10.0m)
 
Banking leverage1 
2.5x
Description
Underlying free cash flow to equity holders is the change  
in net bank debt for the period after adding back dividends, 
acquisition related consideration, share based transactions 
and non-underlying cash flows.
Performance
Reduction driven by transitory working capital inflows 
normalising as well as the lower relative profits in the period. 
Further working capital outflow in week 53 of FY24 due to 
additional rent and VAT payments made relative to 52 week 
periods. Excluding the working capital movement, FY24 
free cash flow was £7.5m (FY23: £29.4m).
Underlying return on capital employed1 
10.8%
Description
Underlying return on capital employed (‘underlying ROCE’) 
is underlying post tax profits expressed as a percentage 
of the sum of property, plant and equipment, computer 
software, right of use assets and working capital.
Performance
Decrease driven by lower profit in the period.
Underlying profit/(loss) before tax  
excluding brand amortisation1
£10.5m
Description
Refer to APMs on pages 19 and 20.
Performance
Increase driven by lower EBITDA and an increase in net 
debt, partly due to temporary working capital movements.
Key
*	
52 weeks pro forma.
**	 48 weeks reported.
1. 
Refer to pages 19 and 20 for APM definitions.
2. 	 53 week period.
3. 	 Results for the 52 weeks to 27 June 2021 have been 
represented to reflect the classification of operations 
in Spain and the Netherlands as discontinued in 
accordance with IFRS 5.

15
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
55
58
58
FY22
FY23
FY24
35.8
39.4
48.5
FY22
FY23
FY24
72.0%
73.8%
77.1%
FY22
FY23
FY24
86.3%
91.3%
92.8%
FY22
FY23
FY24
11.7%
18.6%
28.3%
FY22
FY23
FY24
K E Y  P E R F O R M A N C E  I N D I C AT O R S  –  N O N - F I N A N C I A L
Net Promoter Score (%) –  
Post purchase customer satisfaction
92.8%
Net Promoter Score (%) –  
Established customer satisfaction
28.3%
Suppliers –  
% paid on time
77.1%
Description
Average across all DFS stores based on post purchase 
customer satisfaction surveys.
Performance
Significant year on year increase to a record high level.
Description
Average across all DFS stores based on established 
customer satisfaction surveys (six months after order).
Performance
A second year of improvement since FY22 which  
was heavily impacted by pandemic related shipping 
disruption, HGV reliability and extended manufacturing 
lead times.
Description
Percentage of supplier invoices paid within agreed terms.
Performance
Increase from FY23 driven by continuous improvement 
within the operational teams.
Description
Average number of days between receipt and payment 
of supplier invoices.
Performance
Increase from FY23 due to standardisation of key supplier 
terms.
Description
Number of Sofology stores trading at the end of the 
financial period.
Performance
Showroom openings temporarily paused until market 
demand recovers.
 
Sofology UK stores 
58
Suppliers –  
Average days to pay
48.5 days
Strategic links
Strategic links
Strategic links
Strategic links
Strategic links
Key to strategic links
Sourcing and manufacturing
Technology and data
Logistics
People and culture

16
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
J O H N  FA L L O N
Chief Financial Officer
 Bio on page 52
F I N A N C I A L  R E V I E W
Focus on strengthening 
profits and cash flow
The Group’s financial performance in FY24 has been heavily impacted by 
the decline in market demand levels and in the second half by Red Sea related 
shipping disruption. This has required decisive actions to protect profitability 
and cash flow, whilst maintaining our position as the clear market leader.
We saw order intake decline by 1.8% for the year  
in challenging market conditions, with market order 
volumes down over 20% compared with the pre-
pandemic period.
After positive growth in our first quarter summer sale 
trading period, we saw customer footfall and order 
intake decline year on year through the second and 
third quarters, including the important winter sale 
trading period (January to mid-March). However, within 
this period we did record good positive order intake 
growth across our guaranteed Christmas delivery 
campaign, supported by increased customer choice 
on 7-10 day express delivery ranges. In the final quarter 
of the period, we were pleased to see order intake 
growth improve to +8.4% as we annualised weaker 
comparatives and following actions in Sofology to 
strengthen product ranging and pricing, and in DFS to 
reintroduce 4 years interest free credit at select times.
Basis of preparation
The reporting period covers 53 weeks to 30 June 2024 
(FY24). As a result of the adverse impact from Red 
Sea shipping delays in quarter four, the net effect of 
the additional week on reported revenues in FY24 is 
relatively low (+c.£7m year on year) and the profit impact 
is not significant. Consequently, other than order intake 
growth metrics we have not included 52 week pro forma 
numbers for FY24. Year on year order intake has been 
calculated by comparing the first 52 weeks of the 53 
week financial period to the 52 week comparator period.
Revenue and gross sales
£m
FY24
FY23
YoY
Gross sales
DFS (incl. Dwell)
1,047.0
1,125.5
(7.0%)
Sofology
264.8
298.1
(11.2%)
Total gross sales
1,311.8
1,423.6
(7.9%)
Digital sales %
24.3%
24.0%
Revenue
987.1
1,088.9
(9.3%)
Total gross sales, which are recognised on delivery of 
orders to customers, decreased by 7.9% year on year 
to £1,311.8m with both brands reporting a decline on 
prior year. The broader appeal of the DFS proposition 
supported a relatively better sales performance, whilst 
Sofology sales were more closely aligned with the market.
Gross sales saw a higher rate of decline than order 
intake as a result of Red Sea disruption deferring  
£12m of deliveries into FY25 and the higher order  
bank at the start of the comparative period converting  
into sales.

17
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
The margin rate in the second half was below our 
expectations as we responded to the weak market 
conditions with additional promotional activity,  
together with the Red Sea related freight cost 
increases noted above. 
Whilst the near term freight market is expected to 
remain volatile and hard to forecast, we are confident 
that our scale and buying processes will enable us to 
continue to secure market-leading rates.
We continue to see opportunities to grow gross margin 
rate, supported by further cost of goods efficiencies 
across our supply chains and as lower Bank of England 
rates reduce interest free credit costs (on an annualised 
basis a 1% change in base rates equates to £7m-£8m 
cost impact). 
We hedge our USD FX requirements with 90% of our 
expected USD spend currently hedged at a rate that  
is 4 cents favourable to the FY24 average rate paid. 
Every 1 cent movement in the USD rate equates to  
a c.£1.1m change in costs to the Group.
Selling, distribution and administration costs
Underlying selling, distribution and administration costs 
totalled £408.8m (2023: £434.8m), representing 31.2% 
of gross sales (2023: 30.5%).
We continue to work hard to bring down our operating 
costs across the business, and we are making good 
progress towards the £50m operating efficiencies 
target we set at the end of FY23. Whilst this requires 
some difficult decisions, it has helped to protect 
profitability in the current period and sets the business 
up for stronger future returns.
The £26.0m reduction in costs included £8.8m of 
volume related variable costs and £22.0m of savings 
from more efficient operating models across our stores 
and online sales teams, logistics and manufacturing 
operations, customer service teams and across other 
central support functions. This includes the Sofa Delivery 
Company, where we are seeing strong improvements 
in customer and operational KPIs, at the same time 
as significantly lowering costs through a combination 
of productivity improvements, a reduction in third-
party fulfilment partners and further consolidation of 
operational distribution centres. In addition, we reduced 
Digital sales mix increased slightly by 0.3ppts year on year 
to 24.3%. Our market research consistently indicates 
the majority of consumers utilise both channels in their 
shopping journey and we have a well-invested asset 
base across both physical and digital sales channels 
enabling a seamless customer experience.
Group revenue of £987.1m was 9.3% lower than the 
prior year (£1,088.9m). The rate of decline is greater 
than the gross sales reduction due to the higher cost  
of providing interest free credit.
Interest free credit remains an important part of our 
overall customer value proposition. The increased 
cost is a result of higher Bank of England base interest 
rates and to a lesser extent an increase in the mix of 
sales made on credit, all partially offset by the impact 
of reducing our maximum every day interest free credit 
offer from 48 months to 36 months from March 2024. 
Gross profit
Gross profit of £550.8m was £41.4m (7.0%) lower year 
on year, primarily due to the revenue shortfall.
We delivered good further progress on gross margin 
rate in the year, whilst continuing to offer customers 
market-leading quality, choice and value. As a 
percentage of revenue, gross margin in the period  
was 55.8% (FY23: 54.4%), an increase of +140bps year 
on year (in addition to the 170bps increase in FY23). 
The margin improvement was supported by our 
decision to close our smallest manufacturing facility 
and woodmill in the first half of the year, which enabled 
us to shift production volumes across our supplier base 
and reduce our cost of goods, contributing to an overall 
product margin improvement of c.£9.8m. This decision 
was disclosed as a post balance sheet event in our 
FY23 annual report.
In addition, average freight rates across the period  
were significantly lower than the prior year which helped 
to partly offset the adverse impacts of higher interest 
free credit costs and a lower USD rate applied to our  
Far East purchases. The net impact across these 
items was a net reduction to gross margin of c.£5.1m. 
Despite being lower year on year, freight costs were 
higher than we expected in the final quarter of the year 
as a result of Red Sea disruption related increases.
marketing by £3.8m in the period, principally through 
reducing our investment in driving the awareness of  
our Home ranges until market conditions recover. 
Inflationary cost increases were contained to  
c.£12.0m (3%), mainly relating to wages. This increase 
was partly offset by £4.7m of cost avoidance and 
one-off savings including rebates on historical business 
rates, and through not paying a financial performance-
related bonus to senior management and our central 
support teams.
Looking forward, we are confident we have line of sight 
to additional cost efficiencies that can help us to offset 
future expected inflationary cost pressures.
Depreciation, amortisation, impairment  
and underlying net finance cost
Depreciation, amortisation and underlying interest 
charges have increased by £4.7m to £132.9m  
(2023: £128.2m).
Underlying net interest increased by £7.0m to £41.1m 
(2023: £34.1m) as a result of the higher cost of debt 
servicing due to the higher average SONIA rates and  
a higher average net debt level through the period.
Depreciation, amortisation and impairment costs 
reduced £2.3m. Lower depreciation charges and 
impairment on right of use assets arose as a result of 
the consolidation of our distribution centre network 
and associated lease exits in the prior period and 
renegotiating property leases approaching expiry  
to lower rent levels. 
Non-underlying costs
FY24 (£m)
Income 
statement
Cash 
outflow
Restructuring costs
6.5
4.1
Land slippage costs
3.1
0.2
Release of lease guarantee
(0.7)
–
Refinancing costs
1.9
0.8
Total
10.8
5.1
Non-underlying costs for the year were £10.8m (2023: 
benefit of £0.5m), including £5.1m of cash outflows in 
the year.
F I N A N C I A L  R E V I E W  C O N T I N U E D
£6.5m of costs were incurred in relation to the 
restructuring of our manufacturing operations and 
central support functions in response to lower demand 
and to enable productivity improvements. This consists 
of redundancy and termination costs totalling £4.1m, 
non-cash write-off losses totalling £2.0m and other 
closure costs totalling £0.4m. 
£1.9m of costs were incurred upon refinancing our 
banking facilities in September 2023, with the majority 
of this cost covering the write off of unamortised 
issue costs. The cash outflows associated with these 
activities totalled £0.8m.
£2.9m of non-cash costs and £0.2m of cash costs relate 
to a provision made for expected remediation works 
required to an area of land slippage identified at one 
of our remaining manufacturing sites. We expect the 
necessary works to be carried out and paid for in FY25.
£0.7m of non-cash lease guarantee provision release 
associated with former subsidiary companies partly 
offsets the above costs.
Profits, tax and earnings per share
Reported loss before tax for the 53 week period to 
30 June 2024 was £1.7m (FY23: profit of £29.7m). 
Reported loss after tax for the period was £4.4m  
(FY23: profit of £26.2m). 
The tax charge recognised in the financial statements 
was £3.0m (FY23: £7.1m) despite there being a 
reported loss for the period. This is primarily due to 
disallowable depreciation on non-qualifying assets. 
The Group updates its Tax Strategy Statement each 
year, which is published on the Group’s website, in 
compliance with its duty under the Finance Act 2016, 
which sets out details of the Group’s attitude to tax 
planning and tax risk. 
Underlying profit before tax and brand amortisation was 
£10.5m, which is £20.1m lower than the comparable 
period (FY23: £30.6m). This reflects record low market 
demand levels and higher interest costs, partly offset by 
gross margin improvements and operating cost savings.
Basic underlying earnings per share from continuing 
operations was 1.5 pence (FY23: 9.6 pence).

18
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
Total working capital outflow in the period was £26m 
inclusive of additional rent payments included in the 
lease liabilities line. £13m of the outflow is due to 
additional VAT(£5m) and rent (£8m) payments in 
this 53 week accounting period relative to 52 week 
periods. These outflows will reverse in future periods. 
The remaining working capital outflow is due to the 
lower level of trading activity in the period. We expect 
our negative working capital model to result in working 
capital cash inflows when market demand recovers.
In September 2023 we successfully completed the 
refinancing of our debt facilities, increasing the total 
amount available from £215m to £250m. The facilities 
comprise a £200m revolving credit facility with a 
syndicate of banking partners which is in place until 
September 2027, with a further 16-month extension 
option, and £50m of US private placement notes with 
redemption dates split equally between September 
2028 and September 2030.
The facility is subject to half yearly covenant tests  
of 3.0x maximum leverage net debt/EBITDA and 1.5x 
minimum fixed charge cover (both measured on an 
IAS 17 basis), which we have fully satisfied during FY24, 
ending the period with leverage of 2.5x1 and fixed 
charge cover of 1.57x.
Whilst the Group expects to stay within the existing 
facility covenants, in September 2024 we agreed a 
widening of covenants with our lenders, which provides 
additional headroom in the event of unanticipated 
downside scenarios that result in a further decline in 
market volumes and lower EBITDA.
The amended leverage covenant widens to 3.9x at 
H1 FY25 and 3.7x at FY25, before returning to 3.0x at 
H1 FY26. The amended fixed charge cover covenant 
widens to 1.3x at H1 FY25, 1.3x at FY25 and 1.4x at 
H1 FY26, before returning to 1.5x at FY26. The revised 
covenant agreement includes some limited restrictions 
on the payments of future dividends as detailed in the 
note opposite.
Cash flow, net debt and lending facilities
Net bank debt in the period increased from £140.3m 
to £164.8m. 
£m
FY24
FY23
Underlying EBITDA
142.0
157.4
Other*
1.2
6.6
Capital expenditure 
(21.6)
(34.9)
Interest
(18.4)
(10.3) 
Tax
(3.0)
(0.7) 
Principal and interest paid  
on lease liabilities
(92.4)
(85.1)
Working capital
(17.8)
(40.0)
Underlying free cash flow
(10.0)
(7.0)
Non-underlying items
(5.1)
(0.3)
Free cash flow
(15.1)
(7.3)
Shareholder returns
(9.4)
(43.0)
Cash flow
(24.5)
(50.3)
Closing net bank debt
(164.8)
(140.3)
*	
Other includes discontinued operations, gains on disposal  
of right of use assets, profit on disposal of fixed assets,  
FX revaluations and share based payments expense.
Cash capital expenditure of £21.6m in the period 
reduced from £34.9m in FY23 and £25-£30m guided 
at the start of FY24, as the business took a more 
disciplined approach to capital spend prioritisation in 
response to the more challenging market conditions 
and our lower profit expectations. Approximately 
50% was incurred on maintenance activities. Growth 
investment was predominantly incurred on technology 
investments to enhance the customer experience 
and support our operational efficiency. In addition, one 
new DFS showroom was opened in Greenwich and 
we refurbished one DFS showroom (59 showrooms 
completed over the last five years). £9.8m of capital 
expenditure was also incurred on leased motor vehicle 
additions (FY23: £8.7m) which includes company cars 
and commercial vehicles.
Cash interest paid increased £8.1m year on year and 
non-underlying cash costs of £5.1m were incurred  
due to the reasons provided above.
Dividends
The Board does not propose a final FY24 dividend. Our 
interim dividend of 1.1 pence per share was predicated 
on delivering a higher full year underlying profit than 
we achieved. Based on our dividend cover policy of 
2.25x-2.75x underlying EPS, the interim dividend has 
already covered the implied full year total dividend. 
Furthermore, this is consistent with our current 
leverage position and our focus on reducing leverage 
and net debt over time to our 0.5x-1.0x target range. 
Outlook
After two challenging years of market and Group 
revenue declines, we see increasing reasons to be 
optimistic about a return to top line growth over the 
course of the year ahead. However, we are planning 
prudently with a focus on generating increased profits 
and free cash flow through improved commercial and 
operating performance, additional cost efficiencies 
and disciplined management of our working capital and 
capital expenditure. In the medium term as the market 
recovery accelerates, we are confident of generating 
strong returns for our shareholders.
J O H N  F A L L O N
Chief Financial Officer
25 September 2024
F I N A N C I A L  R E V I E W  C O N T I N U E D
1.  Refer to pages 19 and 20 for APM definitions.
2.	
Covenant amendment dividend terms:
 
A maximum £2.0m dividend may be declared in respect of H1 FY25 performance (i.e. FY25 interim dividend) subject to:
	–
Leverage at the December 2024 assessment being less than 2.50x and fixed charge cover being greater than 1.50x; and
	–
For the future two tests, leverage is forecast to be less than 2.50x and fixed charge cover is forecast to be greater than 1.60x  
(after dividend payments).
	
Any subsequent dividends declared during the remainder of the covenant amendment period are subject to: 
	–
Leverage being less than 2.50x at the last test and is forecast (after the payment of such dividend) to remain below 2.50x at each  
of the next two tests; and
	–
Fixed charge cover being greater than 1.60x at the last test and is forecast (after the payment of such dividend) to remain above 
1.60x at each of the next two financial covenant tests.
	
Subject to lender consent we retain the right to revert to the previous covenant terms at any time.

19
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
A LT E R N AT I V E  P E R F O R M A N C E  M E A S U R E S
In reporting the Group’s financial performance, 
the Directors make use of a number of alternative 
performance measures (‘APMs’) in addition to those 
defined or specified under UK-adopted International 
Financial Reporting Standards (‘IFRS’). APMs are not 
IFRS measures, nor are they intended to be a substitute 
for IFRS measures.
The Directors consider that these APMs provide useful 
additional information to support understanding 
of underlying trends and business performance. 
In particular, APMs enhance the comparability of 
information between reporting periods by adjusting 
for non-underlying items. APMs are therefore used by 
the Group’s Directors and management for internal 
performance analysis, planning and incentive setting 
purposes in addition to external communication of  
the Group’s financial results.
In order to facilitate understanding of the APMs used 
by the Group, and their relationship to reported IFRS 
measures, definitions and numerical reconciliations  
are set out below. 
Definitions of APMs may vary from business to 
business and accordingly the Group’s APMs may not  
be directly comparable to similar APMs reported by 
other entities.
APM
Definition
Rationale
Gross sales
Amounts payable by external customers for goods and services supplied by the 
Group, including the cost of interest free credit and aftercare services (for which the 
Group acts as an agent), delivery charges and value added and other sales taxes.
Key measure of overall sales performance which unlike IFRS revenue is not affected 
by the extent to which customers take up the Group’s interest free credit offering.
Brand contribution
Gross profit less selling and distribution costs, excluding property and administration 
costs.
Measure of brand-controllable profit as it excludes shared Group costs.
Adjusted EBITDA
Earnings before interest, taxation, depreciation and amortisation adjusted to exclude 
impairments.
A commonly used profit measure.
Non-underlying items
Items that are material in size, unusual or non-recurring in nature which the Directors 
believe are not indicative of the Group’s underlying performance.
Clear and separate identification of such items facilitates understanding of 
underlying trading performance.
Underlying EBITDA
Earnings before interest, taxation, depreciation and amortisation from continuing 
operations, adjusted to exclude impairments and non-underlying items.
Profit measure reflecting underlying trading performance.
Underlying profit before tax  
and brand amortisation PBT(A)
Profit before tax from continuing operations adjusted for non-underlying items  
and amortisation associated with the acquired brands of Sofology and Dwell.
Profit measure widely used by investors and analysts.
Underlying earnings per share
Post-tax earnings per share from continuing operations as adjusted for non-
underlying items.
Exclusion of non-underlying items facilitates year on year comparisons of the key 
investor measure of earnings per share.
Net bank debt
Balance drawn down on interest-bearing loans, with unamortised issue costs added 
back, less cash and cash equivalents (including bank overdrafts).
Measure of the Group’s cash indebtedness which supports assessment of available 
liquidity and cash flow generation in the reporting period.
Cash EBITDA
Net cash from operating activities before tax, less movements on working capital  
and provisions balances and payments made under lease obligations, adding back 
non-underlying items before tax.
Measure of the non-underlying operating cash generation of the business, 
normalised to reflect timing differences in working capital movements.
Underlying free cash flow to equity holders
The change in net bank debt for the period after adding back dividends, acquisition 
related consideration, shared based transactions and non-underlying cash flows.
Measure of the underlying cash return generated for shareholders in the period  
and a key financial target for Executive Director remuneration.
Leverage (gearing)
The ratio of period end net bank debt to cash EBITDA for the previous twelve months.
Key measure which indicates the relative level of borrowing to operating cash 
generation, widely used by investors and analysts.
Underlying return on capital employed  
(underlying ROCE)
Underlying post-tax operating profit from continuing activities, expressed as a 
percentage of the sum of: property, plant and equipment, computer software,  
right of use assets and working capital.
Represents the post-tax return the Group achieves on the investment it has made  
in its business.
APM glossary and definitions

20
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
A LT E R N AT I V E  P E R F O R M A N C E  M E A S U R E S  C O N T I N U E D
Adjusted EBITDA
Note
FY24 
£m
FY23 
£m
Operating profit from continuing operations
2
41.3
63.8
Depreciation
3
77.8
80.5
Amortisation
3
13.7
11.6
Impairments
3
0.3
2.0
Adjusted EBITDA from continuing operations
133.1
157.9
Underlying EBITDA
Note
FY24 
£m
FY23 
£m
Adjusted EBITDA from continuing operations
133.1
157.9
Non-underlying operating items
3
8.9
(0.5)
Underlying EBITDA from continuing operations
142.0
157.4
Underlying profit before tax and brand amortisation – PBT(A)
Note
FY24 
£m
FY23 
£m
(Loss)/profit before tax from continuing operations
2
(1.7)
29.7
Non-underlying items
3
10.8
(0.5)
Amortisation of brand names
10
1.4
1.4
Underlying profit before tax and brand amortisation
10.5
30.6
Net bank debt
Note
FY24 
£m
FY23 
£m
Interest bearing loans and borrowings
18
187.4
165.8
Unamortised issue costs
18
1.6
1.2
Cash and cash equivalents (including bank overdraft)
(24.2)
(26.7)
Net bank debt
164.8
140.3
Movement in net bank debt
FY24 
£m
FY23 
£m
Closing net bank debt
(164.8)
(140.3)
Less: Opening net bank debt
140.3
90.0
Movement in net bank debt
(24.5)
(50.3)
Underlying free cash flow to equity holders
Note
FY24 
£m
FY23 
£m
Movement in net bank debt
(24.5)
(50.3)
Dividends
21
9.4
12.1
Purchase of own shares
–
30.9
Non-underlying cash items included in cash flow statement
5.1
0.3
Underlying free cash flow to equity holders
(10.0)
(7.0)
Exclude:
Working capital outflow
17.8
40.0
Operating result from discontinued operations
29
(0.3)
(3.6)
Underlying free cash flow to equity holders excluding operating result
from discontinued operations and working capital outflow
7.5
29.4
Leverage
Note
FY24 
£m
FY23 
£m
Net bank debt (A)
164.8
140.3
Net cash from operating activities before tax
26
118.9
122.4
Add back:
Pre-tax non-underlying items
10.5
(4.3)
Less:
Movement in trade and other receivables
26
0.9
(13.2)
Movement in inventories
26
3.2
(8.6)
Movement in trade and other payables
26
15.9
55.8
Movement in provisions
26
(2.2)
6.0
Payment of lease liabilities
(67.6)
(61.6)
Payment of interest on leases
(24.8)
(23.5)
Cash EBITDA (B)
54.8
73.0
Leverage (A/B)
3.0x
1.9x
IAS 17 bank covenant difference
(0.5x)
–
Bank leverage
2.5x
1.9x
FY24 cash EBITDA is materially different from bank covenant IAS 17-based EBITDA due to week 53 cash flows.
Underlying return on capital employed from continuing operations
Note
FY24 
£m
FY23 
£m
Operating profit from continuing operations
41.3
63.8
Non-underlying operating items
8.9
(0.5)
Pre-tax return
50.2
63.3
Adjusted effective tax rate1
25.0%
22.6%
Tax adjusted return (A)
37.7
49.0
Property, plant and equipment
8
83.8
97.4
Right of use assets
9
315.0
312.6
Computer software
10
19.6
22.0
418.4
432.0
Inventories
14
59.0
55.8
Trade receivables
15
6.7
7.7
Prepayments
15
4.0
3.0
Accrued income
15
0.1
0.1
Other receivables
15
1.2
0.3
Payments received on account
16
(40.9)
(39.1)
Trade payables
16
(100.4)
(97.6)
Working capital
(70.3)
(69.8)
Total capital employed (B)
348.1
362.2
Underlying ROCE from continuing operations (A/B)
10.8%
13.5%
1.  Effective tax rate for FY24 has been adjusted to eliminate the disproportionate impact of disallowable depreciation on non-qualifying 
assets in the year.
Reconciliations to IFRS measures

21
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
1
2
3
Principal risks
Strategic risks
Operational risks
R I S K S  A N D  U N C E R TA I N T I E S
Taking risks is an inherent part of doing business. To manage that risk our Group Leadership Team  
supported by our Group Risk function has developed effective risk management processes to ensure  
good risk management is integrated into our business decision-making.
Identification of risks
The Group continues to develop its risk management 
processes, fully integrating risk management into 
business decision-making. The Group Risk Team 
supports the Group Leadership Team (‘GLT’) and 
the risk owners in identifying the risks and ensuring 
they have the relevant processes and controls in 
place to manage the risks effectively. The team works 
with the business units responsible for the ongoing 
identification, assessment and management of their 
existing and emerging risks. The output of these 
assessments is aggregated to compile an overall Group 
level view of risk, utilising both external risk management 
software and feeding into our internal dashboards to 
provide greater accessibility and awareness at senior 
levels. The team is committed to supporting the 
business in providing support and coaching to further 
strengthen risk culture within the Group. 
The Board has overall responsibility for the management 
of risk and the identification of principal risks that may 
affect the Group’s strategic objectives and oversees the 
implementation of processes to manage these risks 
by the GLT and operational management. The Group 
risk register details the existing risks facing the Group, 
emerging risks arising and horizon risks to be considered 
and monitored. The Group has identified nine principal 
risks which are reviewed formally with the risk owners, 
the GLT and Board throughout the year.
The graphic to the right details how responsibility for 
risk management is allocated across the Group.
Each principal risk is owned by a member of the GLT, 
with strategic and operational risks being owned  
and managed by the senior management team. The 
Audit and Risk Committee, delegated by the Board,  
is responsible for the review of the effectiveness of  
the internal control framework.
Board
Overall responsibility 
for risk management
Audit and Risk Committee
Oversees risk 
management process
Group Risk Team
Implements process and 
reports to Audit and Risk 
Committee
Group Leadership Team
Manages specific risks and 
embeds risk management 
throughout the Group
Group Governance and Risk Committee (‘GRC’)
Ensures effective governance of risk management process
Internal
audit plan
Review
emerging risks
Horizon
scanning
These risks have been identified by the Group  
Leadership Team as the ones that pose the greatest 
threat to the success of the Group.
These risks pose a threat to the Group  
but are considered well controlled, and the  
impact if materialised would be sustainable.
Granular risks that have localised  
impact on individual departments,  
and/or business areas.

22
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
4
3
5
8
2
9
7
6
4
3
5
8
2
1
9
7
6
1
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Management and mitigation of risk by the GLT is 
determined by a Group risk appetite agreed by the 
Board. The Group Governance and Risk Committee 
(‘GRC’) meets monthly to review changes in the 
regulatory/legal landscape and the Group’s key risks and 
concerns. Further details of the work of the GRC are set 
out on page 55 of the Corporate Governance report.
An example of this is the support the Risk team and 
the Health and Safety team have jointly provided to 
the Sofa Delivery Company leadership team which has 
resulted in risk management being embedded in all day 
to day operations, and every strategic change program. 
The cross working of the different functions has 
resulted in a more rounded and informed view of risks.
Evaluation of risks 
The Directors have made a robust assessment of the 
principal and emerging risks and uncertainties facing 
the Group, including those that would threaten its 
business model, future performance, solvency  
or liquidity. 
Principal risks and mitigation
The Group’s principal risks are discussed in the 
following pages, together with related mitigating 
activities. Other risks which are currently either not 
known to the Group, or are not considered material, 
could also impact the Group’s reported performance or 
assets. The Group continuously considers and reviews 
the risks and if there are additional controls that could 
be implemented to reduce or better manage particular 
risks these will be considered in line with the Group’s 
risk appetite.
Changes to principal risks in the year
As part of our risk management process the Group 
principal risks are regularly reviewed with the GLT and 
the Audit and Risk Committee. As a result of these 
reviews, although there are no additional risks the 
current risks have been updated to ensure they  
reflect the risks the Group currently faces.
The cyber risk has been expanded to include the risks 
associated with data, including accuracy and use. 
Due to changes in the internal leadership 
responsibilities it was agreed to focus the previous  
ESG risk clearly on the environment and sustainability, 
whilst the previous risk regarding lack of skilled workers 
has been expanded to become a people and culture 
risk to include social risks, community, culture, values 
and wellbeing.
Risk heat map
The impacts of identified risks are measured against 
predefined criteria in a number of areas – Financial, 
Operational, Health & Safety, Legal and Regulatory, 
and Technology – to establish a robust and objective 
assessment. The heat map illustrates the distribution 
of identified risks according to their relative likelihood 
of occurrence and the potential severity of their impact 
after taking into account mitigating activities, and shows 
the year on year movement in the risk assessment.
High
Low
POTENTIAL IMPACT
LIKELIHOOD
Low
High
Principal risks
Financial risk and liquidity
4
Supply chain and  
manufacturing resilience
7
People and culture
2
Regulatory and compliance
5
Macroeconomic uncertainty
8
Consumer proposition  
and industry competition
3
Cyber security and data
6
Environmental and 
sustainability
9
Business change
1  2024   1  2023 

23
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Principal risk
R E G U L AT O R Y  A N D  C O M P L I A N C E
Strategic link
 
Movement
What is the risk?
We operate in an increasingly regulated environment and must comply with a wide range of laws, regulations, standards 
and guidance. Failure to comply with or to take appropriate steps to prevent a breach of these requirements could result 
in formal investigations or prosecutions, legal and/or financial penalties, reputational damage and loss of business. It is 
essential that as a Group we are aware and can fulfil all our obligations in the regions in which we operate, the UK and the 
Republic of Ireland.
Potential impact
	– Changes in legislation with significant retrospective or future economic effects could impact operating results.
	– Failure to meet our compliance obligations could negatively impact the Group’s reputation or result in fines/penalties, 
reducing profitability.
	– Non-compliance could result in potential civil or criminal liability for the Group’s companies and/or senior management.
	– The Group’s reputation could be negatively impacted if it fails to support customers in the purchase of regulated 
products.
Mitigation
	– Comprehensive training and monitoring programmes (including individual colleague NPS, internal audits and mystery 
shopping programme) are in place to ensure employees are appropriately skilled to deliver high levels of customer 
service and maintain regulatory compliance.
	– Management information provided to management teams to identify issues and take relevant action.
	– Strong working relationships with our financial services and insurance providers to ensure we work together to meet 
regulations and support customers.
	– Rigorous oversight and escalation processes in place to maintain status of limited permission to offer consumer 
finance granted by the Financial Conduct Authority.
	– Review of regulatory landscape and forthcoming changes to ensure timely, structured and sustainable planning and 
implementation.
	– Escalation of relevant matters to the Audit and Risk Committee for consideration.
	– Robust policies to ensure compliance with data protection requirements, including annual data protection training  
for all colleagues.
	– Regular review of pricing and cover levels of insurance products offered to maintain and enhance the customer value 
proposition.
	– Robust sales principles and compliance frameworks across all brands.
	– Mandatory training programme for colleagues ensuring they have the correct level of knowledge and skill to support our 
customers in their sales journey.
FY24 progress 
	– The introduction of Consumer Duty has placed a higher focus on demonstrating good customer outcomes and  
all activities are under ongoing review to ensure we continue to deliver these.
Principal risk
F I N A N C I A L  R I S K  A N D  L I Q U I D I T Y
Strategic link
Movement
What is the risk?
Accuracy of reporting and adequate access to liquidity is key to delivering the strategy. Any impact on the Group’s 
working capital requirements may result in insufficient headroom and an inability to access debt or equity financing  
which will directly affect the ability to enact the Group strategy.
Potential impact
	– Failure to comply with banking covenants could lead to immediate cash flow and going concern issues.
	– If insufficient headroom is maintained, liquidity challenges will be encountered.
	– Macroeconomic environment and Company performance may lead to working capital swings, liquidity challenges  
and may impact ability to obtain financing.
	– Risk of facility maturity with no new facility in place.
	– Inaccurate financial reporting resulting in a failure to manage cash flow and pay our suppliers and providing insufficient 
fraud protection.
Mitigation
	– Good working relationships maintained with all financial counterparties, ensuring that counterparties fairly understand 
our financial performance. Regular reviews of financing arrangements to ensure adequate funds in place and financing 
costs kept to a minimum.
	– Management of foreign exchange risk through the use of appropriate hedging arrangements in accordance with the 
Board approved treasury policy.
FY24 progress 
	– A near term widening of the Group’s banking covenants has been agreed to reduce the risk of covenant non-
compliance and therefore ensure continued availability of funds.
Platforms: 	   
Movement: 
 Increase  
 Unchanged  
 Decrease
Sourcing and  
manufacturing
Technology  
and data
Logistics
People and 
culture

24
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Principal risk
S U P P LY  C H A I N  A N D  M A N U FA C T U R I N G  R E S I L I E N C E
Strategic link
 
Movement
What is the risk?
We are reliant on external suppliers, worldwide to provide our finished products to customers or supply raw materials  
for our UK manufacturing sites. If that supply chain is affected by availability, labour shortages, transport details or failure 
of a key supplier, this could increase the costs to the business or impact our ability to fulfil customer orders.
Potential impact
	– Failure to supply customer orders on time or to expected quality, could lead to loss of revenue and/or profits and 
adverse impacts on the reputation of the Group and its retail brands.
	– Inefficient production schedules due to raw materials supply, could result in increased costs.
	– Increased lead times as a consequence of production details or transport disruption could result in loss of sales.
Mitigation
	– Sales & Operations Planning function established to proactively manage the end-to-end supply chain across the 
Group.
	– Annual shipping contracts that set out fixed pricing and capacity availability are maintained in order to manage 
uncertainty of prices and volumes in the container shipping industry, particularly in relation to deliveries from the  
Far East.
	– Long standing relationships backed by contracts with our key suppliers and the introduction of a stocked model  
with the brands.
FY24 progress 
	– Despite the challenges noted, the mitigating actions already in place has meant the situation has been well managed, 
supported by strong customer NPS scores.
	– The Group’s supply chain from the Far East has been impacted by the Red Sea conflict resulting in cargo vessels 
routing around Africa adding circa two weeks onto transit times.
	– The shipping route around Africa reduced market capacity and there was a spike in general demand which resulted  
in the market rates volatility.
	– The Group was subject to some surcharges levied by our carrier partners which increased our freight costs versus 
forecast.
	– Customer lead times were extended to account for the longer transit times mitigating any customer impact but 
deliveries realised in the financial year were impacted.
Movement: 
 Increase  
 Unchanged  
 Decrease
Principal risk
C Y B E R  S E C U R I T Y  A N D  D ATA
Strategic link
Movement
What is the risk?
Our data and our IT systems enable us to fulfil our obligations to customers and manage our operations. Ensuring we 
both protect our data, and utilise it effectively is necessary to deliver our strategy. If a critical system, or our business data 
was not available, regardless of the cause, it could impact our operations, result in a loss of sales as well as incur 
regulatory penalties and reputational damage.
Potential impact
	– Inability to access core operating systems (supply chain, customer delivery, call-handling, financial transaction 
processing) could adversely impact customer experience and lead to increased costs or loss of revenue.
	– Loss of customer data could lead to a loss of reputation and regulatory fines. Delays or errors in reporting on 
operational performance could result in increased costs or lost revenue.
	– Failure to utilise data effectively, or inaccurate data could result in poor decisions being made which impact the performance 
and growth of the Group.
Mitigation
	– 	Full IT security backup and business continuity procedures in place and regularly reviewed, tested and updated.
	– Technical security measures against data loss through a systems breach are regularly reviewed and updated, including 
by third-party experts, the results of which are reported to the Board.
	– Third-party penetration testing is carried out routinely to check the resilience of the Group’s systems to cyber attack.
	– Mandatory cyber awareness programme for relevant colleagues.
	– Substantial ongoing investment in website development and digital marketing, complemented by third-party 
monitoring of both customer satisfaction with our digital services and the emergence of new online competitors.
	– IT systems are regularly reviewed and upgraded to ensure they continue to support the needs of the Group.
	– Ongoing review of data within the business to ensure we can continue to make informed and effective decisions.
FY24 progress
	– Continued to transform and educate our Human Firewall through improved user password strength and complexity, 
annual mandatory training along with a programme of phishing simulations.
	– Enterprise backup solution in place (with regular testing) across the whole of the estate (on premise and cloud) which 
manages, verifies and securely stores our backups offsite which provides immutability and enhanced controls against 
ransom-ware attacks.
	– Industry leading Manage, Detection, Response and SOC services from a Global enterprise company, increased scope 
of AI detection and response to include business communications systems. Vulnerability management tools have 
also been upgraded to an industry-leading solution to drive improved vulnerability remediation.
	– Annual pentest covered the widest scope to date, including such areas as web applications internally and externally 
delivered, physical security and remote access.
Platforms: 	   
Sourcing and  
manufacturing
Technology  
and data
Logistics
People and 
culture

25
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Principal risk
M A C R O E C O N O M I C  U N C E R TA I N T Y
Strategic link
Movement
What is the risk?
Unexpected or difficult to forecast external factors have increasingly impacted the business environment which the Group 
operates in. These external factors have included the ongoing consequences of the pandemic, a cost of living crisis,  
high levels of wage inflation, the invasion in the Ukraine and the ongoing situation in the Middle East. High interest rates, 
increasing the cost of providing IFC and the cost of debt, and depressing the level of housing marketing. Looking forward 
there remains the potential for more global geopolitical and economic uncertainties. This can lead to unpredictable 
supply chains, trading performance and financial results, especially in a market for big ticket, discretionary spend items,  
all of which can then have a negative impact on performance.
Potential impact
	– High inflation, interest rates and global recessionary pressures could result in rising credit risks and a continued fall  
in consumer demand.
	– Conflicts in other countries including the Ukraine intensifies and/or widens into other geographies leading to barriers 
to trade or rising costs.
	– Rising political and economic tensions between China and the west lead to barriers to trade or rising costs.
	– High interest rates could result in unaffordably high costs of borrowing.
	– Higher oil prices may lead to higher fuel and energy prices.
Mitigation
To minimise the impact of macroeconomic uncertainty on the Group there is a clear focus on what we can control 
including:
	– Continuous review of product ranges to ensure they provide an attractive customer proposition at a variety of price 
points.
	– Range selection supported by detailed data analysis and customer choice enhanced through exclusive and strategic 
brand partnerships.
	– Regular reviews of interest free credit offering to balance the cost to the Group with the flexibility required by our 
customers.
	– Management of cost base in periods of lower income through reduced discretionary and variable spend.
FY24 progress 
	– The Group has amended its approach to interest free credit reducing the standard offer to 3 years increasing it to 
4 years to support peak sale periods and give customers flexibility in their purchase choices.
	– The Group has been focussed on reducing its cost base, and has implemented an operational efficiencies 
programme across all areas.
Principal risk
E N V I R O N M E N TA L  A N D  S U S TA I N A B I L I T Y
Strategic link
 
 
 
Movement
What is the risk?
Failure to anticipate and address positively the strategic, regulatory impact our operations have on the environment 
would fall short of the expectations of our key stakeholders, including our customers, colleagues, investors and 
regulators which could lead to reputational damage and financial loss. An inability to anticipate and mitigate 
environmental risks could cause disruption in the availability and quality of raw materials such as leather and timber, 
affecting production capacity, product quality, and overall supply chain resilience, leading to a significant increase in costs.
Potential impact
	– Financial penalties relating to disclosure requirements and legislation breaches.
	– Poor risk rating received by risk analysts devaluing the business impacting share price.
	– The product is unattractive to consumers resulting in loss of sales/revenue.
	– Climate impacts to operations or wider value chain, resulting in operational costs.
	– High capital expenditure requirements to transition costs to new technologies. 
	– Reputational risk due to unethical practices within the value chain.
Mitigation
	– Full transparency and traceability of higher risk material value chains with ongoing due diligence audits to mitigate risk.
	– Robust data monitoring and reporting, aligned to key reporting frameworks.
	– Carbon reduction plan developed with value chain engagement and support.
	– Ongoing consumer sentiment monitoring to identify risks and opportunities of product and commercial offering.
	– Strong governance in place on environmental strategy including audit and risk controls.
	– External audit and certification of suppliers of goods for resale and external assurance on reported carbon emissions.
FY24 progress
	– Engaged wider value chain in Net Zero strategy, garnering support to submit to the SBTi.
	– Developed commercial models to ensure sustainable performance throughout transition to Net Zero.
	– Developed innovative solutions to manufacture low carbon product.
	– Achieved significant reductions in Scope 1 against FY19 baseline.
	– Created a new ESG Committee with senior leaders to ensure good governance of ESG risks and opportunities. 
Movement: 
 Increase  
 Unchanged  
 Decrease
Platforms: 	   
Sourcing and  
manufacturing
Technology  
and data
Logistics
People and 
culture

26
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Principal risk
C O N S U M E R  P R O P O S I T I O N  A N D  I N D U S T R Y  C O M P E T I T I O N
Strategic link
 
 
Movement
What is the risk?
The reputation of, and value associated with, the Group’s brands and product offering is central to the success of the 
business. Failure to maintain a well-designed, high quality product range that is priced attractively could compromise the 
success of the Group.
Potential impact
	– Failure to predict changes in customer tastes or to respond to the impact of changes in the competitive environment 
could reduce the Group’s revenues, and profitability.
	– Reputational damage resulting from customer complaints, falls in actual product quality or poor customer service 
could have a negative effect on the reputation of our brands, leading to loss of revenue and profits.
	– Competitors could improve their offering, reducing our market share.
Mitigation
	– Continual review of products and services to ensure they suit customers’ needs, are competitively priced, offer good 
value, meet the right quality and sustainability standards and are supported by excellent customer service.
	– In-house product design team and external design partners ensure product range is attractive and innovative.
	– Internal manufacturing, close supplier relationships and made-to-order model allows any quality issues to be 
addressed swiftly.
	– Use of NPS, and incentivisation of colleagues on the basis of NPS scores encourages customer-focused behaviours 
throughout the customer journey.
	– Frequent competitor analysis and mystery shopping at competitors’ stores and online offerings.
FY24 progress 
	– Launch of DFS collaboration with Ted Baker as part of a focus to ensure our products are right for our customers.
	– Introduction of new ranges into Sofology to ensure our products meet our customers’ expectations.
	– Both DFS and Sofology have focused on increased ‘in stock’ products to allow us to meet the demands of our 
customers for quick delivery times.
Principal risk
P E O P L E  A N D  C U LT U R E
Strategic link
 
 
 
Movement
What is the risk?
We aim to create an inclusive workplace with a positive contribution to the communities we serve as well as all our 
stakeholders, including our customers, colleagues, communities and suppliers, and creating a ‘great place to work’. We 
need to ensure we have the right skills for today and the future. To do this effectively we need to ensure we live our values, 
creating a culture that continues to meet the expectations of our colleagues and stakeholders by responding to external 
pressures and working with everyone to develop an inclusive and diverse workplace. Failing to do this could impact 
business performance, the delivery of our purpose, our strategy and the long-term sustainability of our business. 
Potential impact
	– Failure to attract and retain high quality colleagues could negatively impact operational performance and customer 
service levels.
	– Excessive wage inflation could increase the Group’s cost base, reducing profitability.
Mitigation
	– Regular function specific remuneration benchmarking and business-wide annual salary reviews ensure colleague 
remuneration is competitive.
	– Significant resources and focus invested in building an inclusive and engaging culture.
	– Suite of additional benefits available to colleagues, with particular emphasis on colleague wellbeing.
	– Internal training and development programmes developed in areas where skills shortages are identified. 
	– A focus on training and developing colleagues within the Group to provide opportunities for colleagues to ‘grow’  
and progress internally.
	– Regular engagement surveys and colleague-led network groups to understand the voice of colleagues and the culture 
within the Group.
	– A robust and proactive approach to health and safety to ensure a safe working environment for everyone.
FY24 progress 
	– Continual review of colleague wellbeing offer resulting in alignment of benefits available to everyone.
	– Membership of Diversity in Retail, alongside Inclusive Employers, to strengthen our strategic approach and create  
peer to peer connections.
	– Executive sponsorship and governance to support our inclusion colleague network groups.
Movement: 
 Increase  
 Unchanged  
 Decrease
Platforms: 	   
Sourcing and  
manufacturing
Technology  
and data
Logistics
People and 
culture

27
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Movement: 
 Increase  
 Unchanged  
 Decrease
Principal risk
B U S I N E S S  C H A N G E
Strategic link
 
Movement
 
What is the risk?
The Group undertakes a number of significant investment or business change projects that are key to successfully 
executing its strategy. Failure to successfully implement these changes could mean the business fails to deliver its strategy.
Potential impact
	– The business change programme does not deliver the identified changes required to support the business strategy.
	– Colleagues are resistant to change and cause operational challenge.
	– Internal resources are not informed and fail to support the initiative.
	– Failure to execute transformation projects successfully could reduce the Group’s operational efficiency, erode the 
Group’s market leadership position and have a negative impact on financial performance.
Mitigation
	– An executive member (the COO) has responsibility for transformation, overseeing a programme structure and a team 
of project managers dedicated to its execution.
	– Risk assessments completed for all critical workstreams and challenged through Board and Audit and Risk Committee 
discussions.
	– Experienced senior management engaged in the design and delivery of the integration and transformation plans 
providing regular updates to the Board.
	– Regular review of transformation programmes to ensure priorities and areas of focus are appropriate to support 
delivery of the Group’s strategy.
FY24 progress
	– Business Change team structure defined, senior lead appointed and clear scope of accountabilities in place.
	– ‘Operate for Less’ workstream main focus, with clear line of sight across all operating costs, split into three main areas 
(People, Property, Other).
	– Significant cost reductions/inflationary increase mitigations delivered in year via internal/process change, contract 
renegotiation and/or supplier partner change.
	– External SME partners in place to support initiatives as required, enabling a lower fixed headcount internally.
	– Scoping commenced on remaining areas of Group integration opportunities to further enhance optimal commercial 
approach, create a consistent way of working and mitigate risk.
Platforms: 	   
Sourcing and  
manufacturing
Technology  
and data
Logistics
People and 
culture

28
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R I S K S  A N D  U N C E R TA I N T I E S  C O N T I N U E D
Viability reporting
In accordance with the UK Corporate Governance 
Code, the Directors have assessed the prospects 
of the Group over a period significantly longer than 
12 months from the date of approval of the financial 
statements. The period assessed was the three years 
from 30 June 2024 as in the opinion of the Directors 
this reflects the longest period over which the impact 
of key risks can be reasonably assessed within a  
big-ticket retail business given the potential volatility  
of the trading environment.
Approach
The Group established a ‘base case’ model of financial 
performance over the three year assessment period 
which reflected prudent expectations of future 
customer demand and the execution of the Group’s 
strategic plans.
The Directors then made a robust consideration of the 
key risks and uncertainties that could impact the future 
performance of the Group and the achievement of its 
strategic objectives, as discussed on pages 21 to 27  
of this Annual Report.
The primary impacts of those risks which could 
significantly affect the future viability of the Group are a 
decrease in customer orders, reducing revenue, and an 
increase in the Group’s costs, including those resulting 
from the impacts of climate change on materials 
and suppliers, reducing profitability. The effect of lost 
revenue on profit before tax and cash was applied to 
the base case model using an expected ‘drop through’ 
rate, based on expected gross margins and variability 
of costs. Cost increases were modelled on general 
and specific assumptions for inflation. The analysis 
considered a range of severe but plausible scenarios 
impacting revenue and margin, a significant reduction  
in customer spending, and impacts on profitability  
from inflationary cost pressures.
For each scenario, sensitivity and stress-testing 
analysis was performed to model the impact on the 
Group’s profitability and cash flows. The assessment 
considered how risks could affect the business now, 
and how they may develop in future. 
Key assumptions
The base case forecast assumes a growth in the 
Group’s market of 2% in FY25, from an already low 
base relative to pre-pandemic levels, followed by 
a slow recovery (mid single digit annual growth) in 
subsequent years. The base case also reflects a 
cautious assessment of the anticipated growth in the 
Group’s market share driven by delivery of our strategic 
initiatives. Revenue is assumed in line with order intake, 
keeping order bank levels relatively consistent across 
the assessment period.
Gross margin percentage for FY25 is expected to be 
ahead of FY24 through more effective sourcing and the 
annualised impact of price increases and freight rate 
reductions already implemented. Other costs reflect 
anticipated inflationary increases and benefits from 
specific cost saving initiatives. Capital expenditure is 
assumed to remain in line with planned investments 
and strategic initiatives.
In sensitising the base case for lower revenue 
scenarios, the rate of drop through to profit is assumed 
to be consistent throughout the assessment period. 
The viability assessment reflects the continued 
availability of the Group’s debt facilities, comprising of a 
£200.0m revolving credit facility maturing in September 
2027 (with an option to extend £175.0m of the facility 
to January 2029) and £50.0m of fixed rate private 
placement debt notes, £25.0m maturing in September 
2028 and £25.0m maturing in September 2030.
Results
The range of severe but plausible scenarios included 
a market decline of up to 7% in FY25 compared to the 
base case, and a sustained reduction in gross margin.
These impacts were modelled individually and in 
certain combinations, in conjunction with a range of 
mitigating actions that could be taken to preserve the 
Group’s profitability and cash flows. Mitigating actions 
included reductions in discretionary costs and capital 
expenditure and a reduction or pause in dividend 
payments. Reverse stress-testing was also performed 
on the most severe scenarios.
Whilst the Group expects to stay within its existing 
facility covenants, in September 2024 the Group 
agreed a widening of covenants with its lenders,  
which provides additional headroom in the event  
of unanticipated downside scenarios that result in a 
further decline in market volumes and lower EBITDA. 
The amended leverage covenant widens to 3.9x at 
H1 FY25 and 3.7x at FY25, before returning to 3.0x at 
H1 FY26. The amended fixed charge cover covenant 
widens to 1.3x at H1 FY25, 1.3x at FY25 and 1.4x at  
H1 FY26, before returning to 1.5x at FY26.
This allows the Group to maintain both covenant 
compliance and sufficient liquidity in all these scenarios. 
Based upon this assessment the Directors have a 
reasonable expectation that the Group and Company 
will be able to continue in operation and remain 
commercially viable over the three year period of 
assessment.

29
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
S E C T I O N  1 7 2  S TAT E M E N T
Engaging with our stakeholders 
This statement explains how the Board has embedded 
stakeholder considerations into its decision-making 
and, for each of the Company’s key stakeholder groups, 
the key matters that the Board considered during the 
year. Throughout the year we have engaged with all of 
our stakeholder groups to understand the impact of 
the decisions we make. 
The table below identifies where in the Annual Report 
information on the issues, factors and stakeholders  
the Board has considered in respect of Section 172(1).
Section 172(1) (a)-(f)
How we engage
Where to find it
Page numbers
A
The likely 
consequences  
of any decision  
in the long term
The Board reviewed the progress made 
against the Group’s strategy and ensured  
that both decisions taken and future plans 
support the long-term success of the Group. 
	–
Focus is on how we deliver on our purpose and culture and ensure we live up to our values.
	–
Look to ensure we balance the way we reward our people with how we provide a return on 
investments to our shareholders. 
	–
Focus on how we manage the Group’s cost base given the current economic uncertainty.
	–
Non-Executive Directors receive stakeholder feedback and insights both through their direct access 
to the Group’s key stakeholders and through regular reports from the Group Leadership team, 
including updates on customer satisfaction metrics and employee Your Say survey results.
	–
All Board members are available to meet with shareholders on request and several meetings including 
with non-executive directors have taken place during the year.
	–
As a standing agenda item the Board receives an update from the Investor Relations team including 
shareholder feedback and meets with the Company’s brokers.
	–
The Group Chief Executive’s report at each Board meeting includes updates on key suppliers and 
partners.
	–
The Board has appointed the Responsible and Sustainable Business Committee to focus on climate 
risks and social inclusivity.
	–
Chief Executive’s report
	–
Our strategy
	–
Key performance 
indicators
	–
Financial review
	–
Risks and uncertainties
	–
Viability reporting
	–
Responsibility and 
sustainability report
	–
Corporate governance 
report
	–
Directors’ remuneration 
report
6-8 
13
14-15
16-19
21-28
28
32-51 
 
54-60
67-87
B
The interests of 
our colleagues
Our colleagues are at the heart of our business. 
The Board has ultimate responsibility for 
ensuring that all of our colleagues are treated 
fairly and given the support they need to grow 
and develop their careers. 
	–
During the year colleagues have taken part in our Voice forums held by members of the Board  
to raise any concerns or issues with them directly. 
	–
Regular virtual and in-person sessions are held with colleagues from all the brands to keep them 
informed and gather their feedback.
	–
We encourage open and honest discussions with our colleagues and undertake regular Your Say 
surveys to understand how colleagues are feeling. 
	–
We have six Colleague Resource Groups, known as our Inclusion Networks, to represent and 
support colleagues.
	–
We are focused on our Employee Value Proposition and have improved our benefits package  
to include holiday buy back scheme.
	–
We have an independent whistleblowing helpline.
	–
There are regular briefings on colleague engagement activities, retention rates, learning and 
development activity, and pay and reward initiatives.
	–
Chair’s statement
	–
Our fundamentals
	–
Chief Executive’s report
	–
Our strategy
	–
Key performance 
indicators
	–
Responsibility and 
sustainability report
	–
Risks and uncertainties
	–
Corporate governance 
report
	–
Directors’ remuneration 
report
4-5
3
6-8
13
14-15
32-51
21-28
54-60
67-87

30
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
S E C T I O N  1 7 2  S TAT E M E N T  C O N T I N U E D
Section 172(1) (a)-(f)
How we engage
Where to find it
Page numbers
C
The need to  
build strong 
beneficial 
relationships 
with our 
customers and 
suppliers.
We are committed to our purpose of bringing 
great design and comfort to our customers 
in an affordable, responsible, and sustainable 
manner. We work with our suppliers to develop 
new innovative products and to reduce the 
impact on the environment.
	–
We talk to our customers to understand what they want for their homes and their families.
	–
We are developing new sustainable products to reduce not only ours but our customers’ and our 
suppliers’ carbon footprint.
	–
We develop new product offerings working with suppliers and brand partners.
	–
We have the market leading financial services products (interest free credit (‘IFC’) and our product 
insurance) available for our customers.
	–
We seek feedback from our customers through NPS customer satisfaction surveys.
	–
Monitoring our own manufacturing operations and our third-party suppliers to ensure quality and 
safety standards are met. 
	–
Chair’s statement
	–
Our fundamentals
	–
Business model
	–
Chief Executive’s report
	–
Market overview
	–
Responsibility and 
sustainability report
	–
Corporate governance 
report
	–
Directors’ remuneration 
report
4-5
3
12
6-8
9
32-51
54-60
67-87
D
The impact of 
the company’s 
operations on 
the community 
and the 
environment
As a responsible business, the Group is 
committed to acting in the best interests of 
our communities and in a sustainable manner. 
We are committed to working to lessen our 
impact on the environment and improve the 
communities in which we operate. 
Led by the Responsible and Sustainable 
Business Committee the Group’s ESG 
strategy has clear targets that aim to integrate 
sustainability throughout all aspects of our 
business to minimise any adverse impact we 
might have on the environment.
	–
We support national charities, including Children in Need and during the year The Sofa Delivery 
Company established a national partnership with Andy’s Man Club. In addition, the Group provided 
£35,000 of our products to a range of good causes.
	–
Colleagues each have a volunteer day to support them working in the community – 201 days  
in FY24.
	–
We are focused on developing new sustainable products to reduce our carbon footprint.
	–
In FY24 we refreshed our materiality assessment to support our ESG strategy, this is a crucial tool 
to ensure that we consider all stakeholder perspectives in our strategic planning and decision-
making. We interviewed or surveyed all stakeholder groups, leading to a significant shift in 
priorities towards social concerns.
	–
In June we submitted our Net Zero strategy to the SBTi.
	–
Chair’s statement
	–
Our fundamentals
	–
Chief Executive’s report
	–
Our strategy
	–
Responsibility and 
sustainability report
	–
Risks and uncertainties
	–
Corporate governance 
report
4-5
3
6-8
13
32-51
21-28
54-60
E
The desirability 
of the company 
maintaining a 
reputation for 
high standards of 
business conduct
To support good governance all of our 
colleagues receive mandatory training on 
our Code of Conduct, Data Protection, 
Modern Slavery, Cyber Security, Anti-Bribery 
& Corruption and IFC Consumer Duty. Our 
suppliers are bound by our Supplier Code of 
Practice for product quality, safety, employee 
rights and ethical business. We work with the 
regulatory bodies which authorise and regulate 
our business activities.
	–
We are transparent in our approach and publish our policies including our Group Code of Conduct 
on our corporate website.
	–
We have a clear Tax Strategy.
	–
We rolled out our ‘Consumer Duty’ compliance programme to all employees in customer facing 
roles with a clear focus on vulnerable customers and how we meet their needs.
	–
We continue to review our customers’ journey to ensure we deliver the best customer 
experience.
	–
Changes to our IFC application process this year ensure we give customers the opportunity  
to find the right payment option for them with the lender most suitable for their circumstances 
with the benefit of reviewing their documentation at a time that suits them. 
	–
Responsibility and 
sustainability report
	–
Corporate governance 
report
	–
Directors’ remuneration 
report
32-51
64-60
67-87
F
The need to act 
fairly as between 
members of the 
company
The Board seeks to ensure investors receive  
a fair and balanced return on their investment. 
The Group has continued to engage with our 
investors to ensure their views and interests 
are considered when developing strategy.
	–
A series of events is held throughout the financial year, including our in-person AGM,  
and presentations of our half-year and full-year results. 
	–
The Board meets with investors and potential investors throughout the year.
	–
Management have regular discussions with our lenders about our strategic priorities.
	–
The Chair of the Board ensures that investor considerations are sufficiently discussed during 
Board decision-making in meetings.
	–
Chair’s statement
	–
Business model
	–
Corporate governance 
report
4-5
12
54-60

31
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
S E C T I O N  1 7 2  S TAT E M E N T  C O N T I N U E D
S172 non-financial and sustainability information statement
The table below sets out where the information required to be disclosed under sections 414CA and 414CB of the 
Companies Act 2006 can be found in this Annual Report. 
Reporting requirement
Relevant information
Policies and Standards
The Company’s 
employees
Section 172 statement – Engaging our colleagues  
– page 29
Responsibility and sustainability report – pages 32 
to 51
Directors’ remuneration report – pages 67 to 87
	–
Diversity & Inclusivity Policy
	–
Equal Opportunities Policy
	–
Whistleblowing Policy 
	–
Group Health and Safety Policy
Anti-corruption and 
anti-bribery matters
Responsibility and sustainability report – page 50
	–
Group Code of Conduct
	–
Anti-Bribery Policy
	–
Supplier Code of Practice 
	–
Whistleblowing Policy
Respect for  
human rights
Modern slavery
Responsibility and sustainability report – page 50
	–
Anti-Slavery and Human 
Trafficking Policy
	–
Modern Slavery Statement Year 
ended 25 June 2023
	–
Data Privacy Policy
	–
Group Human Rights Policy
Social matters
Responsibility and sustainability report –  
pages 32 to 51
	–
Tax Strategy
	–
Group Code of Conduct
	–
Group Communities and 
Charitable Giving Policy
Environmental  
matters 
Section 172 statement – Having regard to the  
impact of the Company’s operations on the 
community and the environment – page 30
Responsibility and sustainability report –  
pages 32 to 51
	–
Environmental Policy
	–
Group Timber Policy
	–
Group Leather Policy
	–
Group Water Policy
	–
Sustainable Sourcing Policy
	–
Biodiversity Policy
Copies of the Committees’ terms of reference and our policies are available at 
https://www.dfscorporate.co.uk/governance/policies-statements.
Board Information
Board Information
Board Strategic Discussion
Board Strategic Discussion
Board Decision
Board Review
Board Decision
Board Review
The chart below demonstrates the Board process in considering Section 172(1) in its decision-making.

32
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T
The past year has been  
one of progress, collaboration  
and reflection
Alongside our Board, majority shareholders, suppliers, 
and colleagues, our customers were invited to give their 
views on the scale of impact of material topics to our 
Group, through our materiality assessment process. 
This approach helps us to consider all stakeholder views 
in our strategic planning and decision-making, and the 
outcome of the activity has enabled us to highlight 
key priorities to inform our ongoing ESG agenda. 
As such, we’ve adapted the governance around our 
commitments, forming a new ESG Committee with 
members from the GLT and senior management to 
work as a combined task force to address key issues, 
ensuring unwavering dedication and evolution towards 
our goals.
We know that customers share our care and concern 
for our people, and are confident that our ongoing 
focus on fair wages, topics of inclusion and diversity, 
and the wellbeing of our colleagues respond well to this. 
Activities that have taken place this year demonstrate 
this commitment, and are reflected in our ongoing plans.
We remain passionate about channelling our energy and 
resources into supporting our people, our communities, 
and our planet, despite the challenging economic 
climate, as we believe it is the right thing to do and 
delivers long term sustainable value.
As always, customers have been at the heart of our business –  
in our core values, how we shape our operations and, an important part 
of how we measure our success. Their feedback helps define our priorities, 
both today and in the future. 
A L I S O N  H U T C H I N S O N
Chair of the Responsible and 
Sustainable Business Committee
 Bio on page 53
Our people
We’ve continued to invest in our people through 
apprenticeship schemes and learning and development. 
This year, we launched three new academies across the 
Group, from leadership in our logistics team, through to 
finance, with over 650 managers taking part in at least 
one course. Our ongoing commitment to the health 
and happiness of our people is demonstrated by our 
strong wellbeing offering, with revisions during this 
year including a new aligned approach to enable better 
access to healthcare for all our colleagues, through to 
the creation of communities via our colleague networks.
Our inclusion and diversity ambitions are continuing to 
advance steadily. Accurate measurement of our impact 
relies on gathering baseline demographic data from our 
colleagues, and that will be a core focus for our teams 
over the next 12 months. This can only be achieved 
through effective engagement and education to  
ensure that colleagues trust the business with their 
sensitive information.
Our communities
Support for our communities continued through our 
Group Giving Back commitment to raise or donate up to 
1% of profit before tax each year. Our DFS partnership 
with BBC Children in Need raised over £700,000 in 
donations, bringing the total raised since 2013 to £7.6m. 
The Sofa Delivery Company launched a new affiliation 
with Andy’s Man Club, focused on raising awareness 

33
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
of men’s mental health and Sofology customers 
have donated over £41,000 to their charity partner, 
Home-Start UK, via the Pennies scheme, which will go 
towards its Cost of Living Crisis Appeal. In addition to the 
donation, we have pledged to gift sofas to vulnerable 
families and families in crisis throughout the UK.
Our planet 
We were delighted to be awarded the title of Climate 
Leader by the Financial Times this year. This is reflected 
in our accomplishments, where we exceeded our 
original Scope 1 reduction target of 10%. And, with  
the overwhelming support we received from suppliers 
for our ‘In This Together’ engagement campaign, we 
were able to submit our Net Zero strategy to the SBTi  
in June this year.
We are continually evolving our Net Zero strategy to 
adapt to new technologies and protocols. This year, 
we determined the scale of change and investment 
needed to meet our Net Zero ambition is not moving 
at the pace we anticipated, and we need more time. 
Therefore, we have redefined our ambition to reach  
Net Zero before 2050, aligned with the UK target, 
external factors, and climate science.
Our intention for the year ahead is to continue the 
momentum on our ESG agenda. We are forging ahead 
with product innovation as we strive for circularity, and 
our Net Zero ambitions will see us continuing to push 
boundaries with carbon reductions across all scopes. 
We continue to make steady progress when it comes 
to building a more diverse representation across our 
workforce and are proud to empower our people to 
support our communities through volunteering and 
fundraising. 
Our commitment to leading by example across our 
industry stands firm, and our aspirations for an ethical, 
sustainable and better future for our community, our 
people, and our environment, will guide our journey  
into FY25. 
A L I S O N  H U T C H I N S O N
Chair of the Responsible and  
Sustainable Business Committee
Senior Independent Non-Executive Director
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Highlights 
We achieved over
14% 
reduction  
in Scope 1
emissions compared to our
FY19 baseline
Over
1,500 
retail colleagues receiving training for 
our new customer 
journey 
experience 
frameworks
83%
of colleagues agree or strongly agree that
 “My manager  
is supportive  
of creating an 
environment 
where everyone  
is welcome”
59%
of our Scope 3 emissions have a supplier 
commitment to create their own  
science-based target by 2029
Culture and Values
Our values run through everything we do.  
They guide our actions to create a 
sustainable and responsible business. 
Think customer 
We treat them as we would our own family  
and keep them at the forefront of our minds 
because they are the heart of our Group.
Be real 
We bring our whole selves to work and are 
confident to speak up. We accept each 
other for who we are and respect each 
other as part of our family.
Aim high 
We play to win for the same team, focused 
on our shared family ambition. We are bold, 
brave and welcome challenge as a chance 
to innovate.
138
graduates of our Driver School since 
launching last year
Since 2013, DFS has raised 
£7.6m
for charity partner  
BBC Children in Need

34
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Our ESG targets
Our Targets
Target date
 
Status
Progress
Sustainable sourcing
Page 40
OEKO-TEX STeP certification for upholstery ranges for cotton,  
viscose and polyester
July 2022, 2023
& 2024 
Cotton
Viscose
Polyester
89%
89%
73%
Sustainable sourcing
Page 40
BCI certification is required on all cotton sources
July 2024
FY24
37%
Carbon reduction
Page 43
20% of Scope 3 emissions have a supplier commitment to develop their  
own Net Zero Roadmap and report on it by 2029. 59% of Scope 3 emissions  
are covered by commitment.
June 2024
FY24
59%
People
Page 37
A minimum of 50% of store management will be female
December 2023
FY24
Female
Male
V
32%:68%
Sustainable sourcing
Page 39
90% sustainably sourced timber (certified FSC & PEFC) used in all products 
December 2025
FY24
83%
Sustainable sourcing
Page 39
All leather used on upholstery is sourced from supply chains with  
LWG certification 
December 2024
FY24
76%
Sustainable sourcing
Page 40
Zero polystyrene in product packaging
December 2024
FY24
93%
 
Carbon reduction
Page 42
Reduce Scope 1 CO2 emissions
June 2025
NEW
CY23
13.6 tCO2e
Circularity
Page 40
20% of all new textiles contain recycled content
June 2027
NEW
FY24
3.88%
Missed
Responsible sourcing  
certified materials
Policy available  
(human rights, timber etc)
Externally  
assured
Bonus target
Achieved
In progress
Please refer to our Basis for Reporting document for a full explanation for these targets and their methodologies www.dfscorporate.co.uk/media/69984/Basis-For-Reporting-FY-24.pdf
Key

35
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  
C O N T I N U E D
Our people are the heart of our business and our 
success stems from their happiness and wellbeing, 
both inside and outside of work. Our Everyone 
Welcome framework highlights the importance of 
building an inclusive workplace and illustrates how  
we approach wellbeing, learning and development  
to create opportunities for all.
The outcome of our materiality assessment reiterates 
the importance of putting our people first, and we know 
that topics of wellbeing, fair pay, and health and safety 
are as much of a priority to the customers considering 
our brand, as they are to us. We continue to ensure we 
keep our people at the centre of our strategic priorities 
with continuous improvement of the colleague 
experience.
Colleague wellbeing
We are committed to supporting our colleagues in leading 
healthy and fulfilling lives at every stage. Recognising 
the challenges that everyday life can present, we have 
developed a comprehensive wellbeing offering designed 
to provide meaningful support during these times, 
underpinned by our strong, supportive culture.
Our ongoing focus on mental health emphasises 
the importance of open communication and mutual 
support. In alignment with this, during Mental Health 
Week 2024, we revisited our Big Group Check-In 
initiative, which involved a leader-led social campaign 
encouraging colleagues to connect with their peers  
and extend acts of kindness.
We encourage our leaders to demonstrate vulnerability 
and empathy, particularly in times of change and 
challenge. As line managers often serve as the first 
point of contact for colleagues in distress, we equip 
them with resources and training to effectively support 
their teams and direct them to appropriate resources.
Reduction in workplace related injuries  
so far this calendar year
22%
Completion rate Group-wide of our 
Everyone Welcome LMS module
87%
Percentage of colleagues agree or  
strongly agree with the statement  
‘I can bring my whole self to work’
80%
K E Y  F I G U R E S
Looking after  
our colleagues
O U R  P E O P L E

36
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  
C O N T I N U E D
This year, we have further enhanced our wellbeing 
proposition with the following initiatives:
	–
Wealth Wise: In partnership with Schroders 
Personal Wealth, we have introduced this financial 
wellbeing programme to address the impact of the 
cost of living crisis on our colleagues.
	–
Aligned health benefits: We have standardised 
health benefits across the Group to ensure 
equitable access to healthcare, including a reduced 
contribution rate for health cashback plans.
	–
Menopause support: Our continued partnership 
with Peppy offers specialised menopause support, 
which is also available to partners or loved ones of 
those directly affected.
	–
Mental health first aid: We have increased our 
investment in the training of mental health first 
aiders in collaboration with St John Ambulance, 
ensuring that more colleagues are available to 
provide support when needed.
	–
Employee assistance programme: Our 24/7 
employee assistance programme, operated by 
Health Assured, remains accessible, with ongoing 
communication efforts to ensure colleagues are 
aware of available resources.
	–
Andy’s Man Club partnership: We have launched 
an official partnership with Andy’s Man Club, raising 
awareness of the importance of mental health and 
suicide prevention on International Men’s Day.
Learning and development
Attracting and retaining skilled and diverse talent 
is essential to our success, driving creativity and 
innovation that propel our future growth. By investing 
in our colleagues, we empower them to reach their 
full potential, thereby contributing to our continuous 
improvement and progress.
DFS
This year, we focused on upskilling our Regional 
Managers, Branch General Managers, and Assistant 
Managers to ensure a consistent customer experience 
across our stores and online channels. Over 200 
colleagues participated in face-to-face workshops, 
followed by a virtual workshop attended by more than 
600 sales colleagues.
Sofology
At Sofology, we prioritised colleague growth by 
delivering face-to-face product training. Product 
specialists visited each of our 58 showrooms to 
conduct half-day workshops. Leaders were then 
responsible for further developing 420 Sofologists 
through interactive regional workshops.
The Sofa Delivery Company
The Sofa Delivery Company launched the Management 
Academy programme for all first-line managers, 
employing a blended learning approach. Over 150 
colleagues participated in face-to-face and virtual 
workshops aimed at enhancing management 
capabilities. The programme included modules on 
Inclusion, Recruitment and Wellbeing, totalling 5,250 
learning hours.
Group Support Centre
Since the launch of the Group Leadership Academy 
programme in January 2024, 300 leaders have engaged 
in monthly workshops covering a wide range of topics, 
from productivity and efficiency to commercial acumen. 
To build sector-specific skills, we introduced a new 
Finance Academy, offering colleagues access to online 
content and workshops led by subject matter experts.
Health and safety
Our ongoing strategy is focused on cultivating a 
proactive safety culture and mitigating risk across all 
levels of the organisation. Central to this strategy is 
continuous coaching and education, empowering 
colleagues with the knowledge and tools necessary 
to identify hazards and report potential risks. We are 
actively driving cultural change by promoting open 
communication and engagement, ensuring that safety is 
integrated into every aspect of our operations. Through 
regular safety audits, colleague feedback mechanisms, 
and innovative initiatives such as the Health & Safety 
league table within The Sofa Delivery Company, we are 
committed to making safety a shared responsibility and 
embedding it as a core organisational value.
The Health, Safety and Environment (‘HSE’) team is now 
fully qualified to conduct noise assessments, ergonomic 
evaluations, and Fire Risk Assessments. This enhanced 
capability allows us to support colleagues more 
effectively and cost-efficiently, providing greater flexibility 
to respond swiftly to changes, thus safeguarding our 
people and ensuring business continuity.

37
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  
C O N T I N U E D
	–
Six active Colleague Networks.
	–
Achieved Bronze accreditation in the Inclusive 
Employers Standard.
	–
Year on year increase in colleagues disclosing their 
disabilities, reflecting strengthened psychological 
safety.
	–
32% female representation in showroom 
management across the Group.
	–
40% female representation in senior leadership 
roles.
	–
87% completion rate across the Group for our 
bespoke ‘Everyone Welcome’ cinematic adventure 
LMS module.
	–
Face-to-face Inclusion workshops delivered to over 
500 colleagues.
Future Objectives
Our ongoing efforts to achieve gender balance in 
showroom management across both brands remain 
a priority. We are also committed to achieving an equal 
gender split in our senior leadership population and are 
developing initiatives to enhance ethnic diversity within 
this group.
To facilitate change, we will introduce positive initiatives 
aimed at nurturing our future leaders, supported by 
a comprehensive review of our current policies and 
processes to ensure they are more inclusive and 
conducive to helping our people thrive. Our year on  
year objectives will be realistic, taking into account 
attrition rates, market challenges and the  
opportunities available.
Our focus on continuous improvement has resulted in 
a sustained decrease in workplace-related injuries, with 
a 22% reduction so far this calendar year compared to 
the same period in 2023.
The HSE team continued to demonstrate excellence 
by being commended at the SHE Excellence Awards in 
FY24, receiving recognition in the Safer Logistics Award 
category for ongoing risk improvements within the 
manufacturing transport yards.
Equity, diversity and inclusion
Enhancing diversity in leadership is pivotal to positively 
influencing our culture and fostering a workplace where 
all individuals feel genuinely welcome, particularly those 
from underrepresented groups. We remain committed 
to our long-term goal of reflecting the diversity of the 
customers we serve and the communities in which we 
operate. Our ongoing cultural transformation efforts 
continue to advance, with a strong focus on equality, 
diversity, and inclusion. Colleagues are actively engaged 
in understanding their roles in this important journey.
By leveraging data, we are able to identify areas 
requiring further attention while also celebrating the 
progress we have made.
Progress made to date:
	–
80% of colleagues agree or strongly agree with  
the statement, “I can bring my whole self to work”.
	–
83% of colleagues agree or strongly agree that  
“My manager is supportive of creating an 
environment where everyone is welcome”.
Gender Mix by role 
Board
Male
Female
At 30 June 2024
3
43%
4
57%
At 25 June 2023
3
43%
4
57%
GLT*
Male
Female
At 30 June 2024
3
60%
2
40%
At 25 June 2023
3
50%
3
50%
Senior Leaders
Male
Female
At 30 June 2024
52
60%
34
40%
At 25 June 2023
56
60%
37
40%
Total
Male
Female
At 30 June 2024
3,048
64%
1,682
36%
At 25 June 2023
3,435
65%
1,853
35%
* 	
Excluding CEO and CFO

38
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Customers and colleagues raised  
for BBC Children in Need over
£700,000
All senior leaders are required  
to complete modern slavery 
training
Percentage of manufacturing partners 
having at least one on-site audit
100%
K E Y  F I G U R E S
Supporting our 
communities
O U R  C O M M U N I T I E S
We are proud of our unwavering commitment 
to supporting our communities and the active 
engagement of our colleagues in fulfilling our promises.
Giving Back programme
Launched in 2020, our Giving Back programme reflects 
our dedication to social responsibility. Through this 
initiative, we commit to raising and donating up to 1% 
of our profit before tax annually, offering each colleague 
one paid volunteering day, and donating up to 1% of our 
products (by volume) each year to charitable causes.
DFS remains a proud partner of BBC Children in Need. 
In FY24, our customers contributed over £670,000, 
with our colleagues raising an additional £34,000, 
bringing the total to just over £700,000. Since the 
inception of our partnership, the Group has raised 
over £7.6 million through the generous support of our 
customers. These funds provide crucial one-to-one 
support and specialist counselling for children and 
young people facing mental health challenges.
In FY24, Sofology customers and colleagues donated 
over £41,000 through Pennies to support their charity 
partner, Home-Start UK, particularly its Cost of Living 
Crisis Appeal.
We extend our sincere thanks to all our customers 
for their generous contributions to these important 
causes and acknowledge the dedication of our 
colleagues in making a tangible difference.
Beyond these financial contributions, the Group has 
donated over £35,000 worth of products to vulnerable 
families and those in crisis across the UK, as well as to 
various local communities and charities.
The Sofa Delivery Company officially launched its 
partnership with Andy’s Man Club during this financial 
year. To support this vital cause, we conducted 
dedicated team meetings with all 1,300 colleagues 
to introduce the charity’s mission and discuss suicide 
prevention. Remarkable stories emerged during 
International Men’s Day, as colleagues across the 
Group collaborated to raise awareness of the charity 
both within and outside the organisation. In July 2024, 
our colleagues raised over £5,000 for the charity by 
supporting a team in The 3 Peaks Yorkshire Challenge.
Ethical supply chain
At DFS Group, our culture and values are firmly rooted 
in doing what is right. We set clear expectations for 
behaviour that all our colleagues and suppliers are 
required to follow. We are committed to upholding 
human rights across our business and supply chain, 
with zero tolerance for any form of modern slavery.  
For further details, please refer to our Modern Slavery 
and Human Trafficking Statement, which is available on 
our corporate website: www.dfscorporate.co.uk/esg/
modern-slavery-and-human-trafficking-statement.
To support our colleagues in maintaining ethical 
standards and reporting concerns, we have implemented 
a clear whistleblowing policy and a confidential reporting 
hotline. As part of our commitment to managing the 
risk of modern slavery, all leaders and senior team 
members are required to complete mandatory training 
on identifying various forms of modern slavery and the 
appropriate reporting procedures.
We also hold our value chain partners to the highest 
ethical standards. We are committed to ongoing 
assessments of modern slavery risks within our  
supply chain and will continue to take proactive steps  
to address these issues.
All manufacturing partners within the Group are 
required to sign a Supplier Code of Practice, which 
outlines the framework for an annual on-site audit.  
This audit incorporates ethical criteria and due diligence 
measures to prevent modern slavery and forced labour.
In 2024, 100% of the Group’s suppliers underwent at 
least one on-site audit, with no instances of unethical 
practices identified. Additionally, we mandate that every 
supplier obtains SMETA certification, which evaluates 
labour standards, health and safety, environmental 
performance, and ethics at the supplier site.
For more information please see our Group Code of 
Conduct and DFS Code of Practice.
https://www.dfscorporate.co.uk/media/63456/Group-
Code-of-Conduct-revision.pdf
https://www.dfscorporate.co.uk/media/68866/DFS-
Supplier-Code-of-Practice-_-V004-_-Live-.pdf
 “Our Group is a values driven 
business with people at the heart  
of everything we do.”

39
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Our Sofa Cycle framework, launched in 2020, ensures 
we take a holistic view of our business’s environmental 
impact and establishes an ambition to become a 
circular business. The framework encompasses not 
only our operational impacts but also those of our value 
chain and end-of-life of our product. Using a circular 
framework, we highlight the impact of design, sourcing, 
and manufacturing decisions on the end-of-life of our 
products, logistics, and consumer use. This ensures 
we engage our entire value chain in addressing the 
environmental impact throughout every aspect of  
a product’s journey. 
Sustainable sourcing
Our commitment
We work closely with our manufacturing partners and 
value chain to ensure responsible and sustainable use 
of materials through transparency and traceability. We 
seek to support our suppliers by demonstrating best 
practices through our operations and manufacturing.
Our approach
Our Sustainable Sourcing Policy** is structured around 
seven core principles:
	–
Suppliers must act in an ethical manner.
	–
Protect human rights.
	–
Support our suppliers and partners.
	–
Deliver value to our customers and shareholders.
	–
Take responsibility for the impact on the environment.
	–
Be fair and transparent with suppliers, including how 
information is used.
	–
Champion sustainable innovation within the industry. 
We have a number of targets for core materials, 
including certification in key areas of the value chain 
based on activity impact. As a target date expires,  
the requirements move from ambition to expectation. 
This approach provides fair warning, leaving suppliers 
sufficient time to consult and adapt.
Timber
Progress: 
Timber
Progress: 
Leather
Leather
Protecting  
our planet
O U R  P L A N E T
Our total carbon footprint  
(Scope 1, 2 and 3) in FY24 was
216ktCO2e
Percentage of our products  
made with certified timber
Over 80%
Through our ‘In This Together’ campaign, 
we’ve secured a supplier commitment to 
develop a Net Zero Roadmap which covers
59%
 
of our Scope 3 emissions
K E Y  F I G U R E S
* 	
DFS Furniture PLC incorporating DFS Trading Ltd T/A DFS and Sofology Ltd T/A Sofology FSC® License holder FSC-C192921.
**	 www.dfscorporate.co.uk/media/62843/DFSGroup-Sustainable-Sourcing-Policy-V1.pdf

40
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Sustainable Sourcing continued
Textiles
Textiles
Textiles
Target: 
Textiles
Target: 
Recycled textiles
Target: 
Recycled textiles
Target: 
Bromide-free fire retardants
Target: 
Bromide-free fire retardants
Target: 
Packaging
Target: 
Packaging
Target: 
Operational targets
Waste
Waste
Water
Water
Biodiversity
Biodiversity

41
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
216,000 tCO2e (FY23)
21,500 tCO2e (FY39/40)
54.6%
Phase 1
Phase 2
Phase 3
Net Zero
Suppliers evolve 
manufacturing methods
to support circular design
New circular retail models
and products
Fully circular products 
and Net Zero operations
Remaining unabatable 
emissions oģset or removed
Suppliers engage their 
value chains while 
reducing their emission
Replace legacy technolgy
with lower footprint
alternatives
Increase reuse and 
recycling in operations
Suppliers set their own 
Net Zero targets
Using sustainable
materials
Reducing our emissions 
in operations
of our Scope 3 emissions  
(3.01 and 3.04) will have a 
supplier Net Zero roadmap
TARGET – By 2028
72%
reduction in
Scope 1 emissions
TARGET – By 2033
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
N E T  Z E R O  PAT H W AY
Carbon 
Carbon accounting
In accordance with SBTi and GHG Protocol accounting standards, we have shifted our 
carbon calculations from activity data supplied by our value chain to spend data audited 
by our audit partners, KPMG. This ensures accuracy and aligns with the methodology of 
our peers and value chain. However, industry-standard emission factors for furniture used 
are lower than our own activity calculations (which we were unable to validate across the 
complete supply chain), resulting in a year-on-year drop in reported Scope 3 emissions. 
Our Net Zero strategy
DFS Group defines Net Zero as the absolute reduction of carbon emissions across 
all scopes by at least 90% compared to baseline year with the offset or removal of the 
remaining, unabatable emissions.
In FY23 we shared our Net Zero strategy, split into three phases with clear timelines. While 
our approach has not varied significantly, we recognised the innovation and investment 
needed, is not in place to support the timeline we originally planned. As such, we have 
shifted our timeline to before 2050 by extending Phase 2 and 3 to work concurrently, 
collaborating with our value chain to develop plans to decarbonise. 
PHASE 1 – FY24-30
Initially concentrating on our own operations, we will adapt to lower-emission technologies 
throughout our estate and logistics infrastructure and introduce circular business models. 
We’ll also engage our supply chain, support the development of their own Net Zero 
roadmaps, and specify lower-emission materials in our products.
PHASE 2 – FY30-40
We will encourage suppliers to reduce their emissions and engage their value chains  
in Net Zero planning. Internally, we’ll continue material changes and finalise low carbon 
technology for our delivery fleet. 
PHASE 3 – FY30-50
We aim to ensure all suppliers design and manufacture for repair, reuse and recycling to 
support a circular business model. Innovation in logistics, materials, and manufacturing  
is crucial, and we have clear short-term steps to achieve our long-term goals.
Creating a circular business model
Central to our Net Zero strategy is evolving DFS Group to a circular economy, ensuring 
products are designed, and manufactured for multiple lifecycles, extracting maximum use 
from the materials and enabling reuse, repurpose and recycling of those materials. In FY24, 
we launched a new Leadership Development programme in which senior leaders were 
tasked with developing circular commercial models to support our Net Zero ambition.  
Their proposed new commercial models are designed to prolong the lifecycle of our product 
and ensure its return to the Group for refresh, repair and resale, and will be developed further 
over the next 12 months. We also collaborated on research sprints with Imperial College, 
London, to develop new product designs with innovative material options, specifically 
designed to reduce the environmental impact of our product. All these concepts will  
require further testing and development to ensure viability and sustainable performance. 
Supplier activity
Material changes
Our operations

42
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
2023
2024YTD
2022
2019
2020
2021
6,189
16,873
5,195
17,462
1,697
18,058
223
16,215
49
15,291
64
14,441
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Scope 1 progress
In 2024, we continued our reduction strategy by 
removing gas across the estate and transferring 
company cars and service vehicles to electric or hybrid 
options. We also trialled 7.5 tonne electric vehicles, 
however have yet to find a suitable solution to introduce 
at scale across the Group. Our emissions rose in the 
second half of the financial year due to increased 
delivery volumes from our successful Winter Sale and 
Easter promotions, which diminished the Scope 1 
reductions achieved in our calendar year.
Scope 2 progress
We continue to utilise renewable sources. Our  
year-on-year market-based emissions have increased 
with the wider adoption of electric and hybrid company 
cars. Though charging at our operational sites or on 
company fuel cards is fully traceable to renewable 
sources, where we are unable to verify a source, we have 
assumed non-renewable energy for other EV charging.
DNV has externally assured our Scope 1 and 2 footprints.**
**	 www.dfscorporate.co.uk/media/64958/DFS-ARA-Assurance-
statement.pdf
Scope 1 and 2 emissions
 Direct emissions – Scope 1
 Indirect emissions – Scope 2
Scope 1 and 2 emissions
The tables below show our energy use and associated greenhouse gas emissions in line with the UK government’s Streamlined Energy and Carbon Reporting requirements.
UK
Rest of the world 
(ROI)
Total FY24 
kWh
UK
Rest of the world 
(ROI & NL)
Total FY23 
kWh
% increase/ 
(decrease)
Scope 1
Diesel and Kerosene
36,253,180.0
1,307,338.1
37,560,518.1
37,985,804.0
1,006,184.92
38,991,989.0
(3.67)
Natural gas
17,013,423.0
415,090.0
17,428,513.0
18,302,302.0
415,074.00
18,717,376.0
(6.89)
Petrol
4,237,034.8
66,217.9
4,303,252.7
5,539,165.4
3,797.52
5,542,962.9
(22.37)
Scope 2
Electricity
25,929,697.0
599,872.0
26,529,569.0
26,170,487.6
578,708.15
26,749,195.7
(0.82)
Electric vehicles*
161,729.0
742.0
162,471.0
83,306.3
0.00
83,306.3
95.03
Total energy consumption
47,341,883.8
1,081,921.9
48,423,805.7
50,095,261.2
997,579.7
90,084,829.9
(46.25)
Absolute emissions (tCO2e)
UK
Rest of the 
world (ROI) 
Total FY24 
tCO2e
UK
Rest of the 
World (ROI 
& NL)
Total FY23 
tCO2e
% Increase/ 
(decrease)
FY22
FY21
FY20
FY19
Scope 1 emissions
14,029.8
411.2
14,441.0
14,961.2
329.7
15,290.8
(5.6)
16,215
18,058
17,462
16,873
Scope 2 emissions
Market based
64.0
0.0
64.0
38.8
10.4
49.3
29.9
223
1,697
5,195
6,189
Location based
5,369.0
160.0
5,529.0
5,531.4
122.0
5,653.4
(2.2)
5,828
5,797
5,195
6,189
Total Scope 1 and 2 
Market Based
14,093.8
571.2
14,505.0
20,531
462
20,993.5
(30.91)
16,438
19,755
22,657
23,062
Emission intensity (tCO2e/£m gross sales)
Emission intensity (tCO2e/£m gross sales)
FY24
FY23
% Increase/ 
(decrease)
FY22
FY21
FY20
FY19
Scope 1 emissions
11.0
10.7
2.45
11.0
13.3
18.6
14.5
Scope 2 emissions
Market based
0.05
0.07
(33.08)
0.2
1.2
5.6
5.3
Location based
4.2
4.0
5.56
4.0
4.3
5.6
5.3
Gross sales (£m)
1,311.8
1,423.6
(7.85)
1,474.6
1,359.4
935.0
1,165.0
* 
FY23 Electric vehicle energy consumption has been restated due to a calculation error.

43
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
2024 Scope 3 emissions by category – % of Scope 3 emissions
 3.01 – Purchased goods and services – 78.39%
 3.02 – Capital goods – 1.11%
 3.03 – Fuel and energy related activities – 2.35%
 3.04 – Upstream transportation and distribution – 14.02%
 3.05 – Waste generate in operation – 0.16%
 3.06 – Business travel – 0.38%
 3.07 – Employee commuting – 3.40%
 3.08 – Upstream leased assets – 0.01%
 3.11 – Use of sold products – 0.17%
 3.12 – End of life treatment of sold products – 0.01%
Scope 3 emissions*
Absolute emissions (kt CO2e)
Emission intensity (kt CO2e/£m gross sales)
FY24
FY23
% increase/ 
(decrease)
FY22
FY21
FY20
FY19
FY24
FY23
% increase/ 
(decrease)
FY22
FY21
FY20
FY19
3.01 – Purchased goods and services
158.2
320.0
(50.56)
321.1
309.2
215.8
284.8
120.6
224.8
(46.35)
217.8
227.5
230.8
244.5
3.02 – Capital goods
2.2
3.7
(40.41)
17.4
15.1
10.3
8.2
1.7
2.6
(35.33)
11.8
11.1
11.0
7.0
3.03 – Fuel and energy related activities
4.7
5.2
(9.21)
4.0
4.2
4.0
3.9
3.6
3.6
(1.47)
2.7
3.1
4.3
3.3
3.04 – Upstream transportation and distribution
28.3
36.7
(22.98)
74.6
58.5
33.2
36.7
21.6
25.8
(16.42)
50.6
43.0
35.5
31.5
3.05 – Waste generate in operation
0.3
0.3
20.15
1.4
1.3
0.9
1.3
0.2
0.2
30.39
0.9
1.0
1.0
1.1
3.06 – Business travel
0.8
0.5
62.67
1.2
0.8
1.3
1.3
0.6
0.3
76.54
0.8
0.6
1.4
1.1
3.07 – Employee commuting**
6.9
7.6
(9.21)
4.7
4.1
4.5
5.4
5.3
5.3
(0.85)
3.2
3.0
4.8
4.6
3.08 – Upstream leased assets
0.0
0.6
(100.00)
4.0
3.2
3.1
2.5
0.0
0.4
(100.00)
2.7
2.4
3.3
2.1
3.11 – Use of sold products**
0.3
0.3
–
0.6
0.7
0.5
0.7
0.3
0.2
35.65
0.4
0.5
0.5
0.6
3.12 – End of life treatment of sold products
0.0
0.1
(75.88)
10.2
9.7
7.1
9.0
0.0
0.1
(73.83)
6.9
7.1
7.6
7.7
Total Scope 3 emission intensity
201.7
375.0
(46.20)
439.2
406.8
280.7
353.8
153.9
263.3
(41.60)
297.8
299.3
300.2
303.5
* 
Where data is shared by supplier partners, which is difficult to verify, it is reported in good faith. All information provided represents end of financial year (FY24) figures unless otherwise stated.
** 3.07 – Employee commuting and 3.11 – Use of sold products were recalculated for FY23 as an error was found in the source data. The figures stated above are the revised calculations.
This approach mirrors the ‘supplier engagement’ target 
set out by the SBTi. We hoped to secure commitments 
which would cover 20% (88 tCO2e) of our FY23 Scope 3 
emissions, thereby endorsing our plans to submit to  
the SBTi.
Utilising our experiences to provide guidance and 
support, we encouraged suppliers on their own journeys. 
The campaign was successful, garnering commitments 
from manufacturing partners covering 49% of Scope 3 
emissions and a further 10% from raw material suppliers 
and logistics partners.
Science Based Targets initiative (SBTi)
In June 24, we submitted our plan to the SBTi to reduce 
our carbon footprint by at least 54.6% on Scopes 1 and 
2 by 2033 and Scope 3 by 90% or more before 2050. 
We hope to have the SBTi validate this plan very shortly.
Scope 3 progress
Our value chains are a vital part of our business and 
contribute almost 93% of our Scope 3 emissions. Their 
support for our Net Zero journey and collaboration 
on our plan are critical to the success of our strategy. 
In FY23, an impact assessment of our manufacturing 
partners indicated only 40% had either set a Net Zero 
target or calculated their carbon footprint. 
To address this, we launched our ‘In This Together’ 
campaign, engaging our partners in our Net Zero 
journey. Our request to suppliers was to commit to 
delivering the following by May 2029:
	–
Calculating their own full carbon footprint 
	–
Developing their own Net Zero strategy aligned  
to climate science
	–
Publishing their plan and their progress against it

44
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
The reporting period of this disclosure was the hottest year recorded  
since records began. Climate-related risks are continuously evolving, 
as are the transition risks and opportunities. DFS Group is committed 
to building a sustainable business model in terms of our impact on the 
environment and preserving our long-term success as a Group. 
As climate reporting continues to evolve along with the pressing nature  
of climate change issues, so does our performance and strategic reporting.
Compliance Statement
We have complied with the Financial Conduct Authority listing rule LR 9.8.6R by including climate-related 
financial disclosures consistent with all the TCFD recommendations and the recommended disclosures.  
In preparing these disclosures, we have considered Section C and E of the TCFD Annex: Implementing  
the recommendations of the TCFD. Note that this report reflects the listing rules as at the year end date.
TCFD
Summary
Our progress in FY24
1.	 Engaged suppliers in creating their own  
Net Zero strategy aligned to science-based 
targets, securing commitments covering 
59% of all Scope 3 emissions.
2.	 Submitted our Net Zero strategy to  
Science Based Targets Initiative for  
validation in June 2024.
3. Confirmed a 14% reduction of Scope 1 
emissions against FY19 baseline.
4.	 Introduced new policies for water and 
biodiversity and strengthened our 
deforestation requirements within  
our Sustainable Sourcing Policy.
5.	 Completed an updated materiality 
assessment.
6.	 Developed new commercial models to 
support our evolution to a circular business.
Areas of focus in FY25
1.	 Continue engaging and supporting our 
suppliers in developing their Net Zero 
strategy aligned to science based targets.
2.	 Secure SBTi validation for our  
Net Zero strategy.
3.	 Continue to integrate climate risk 
consideration into our business strategy  
and decision-making processes.
4.	 Develop our reporting capabilities  
for TPT and ISSB.
5.	 Continue to develop and test new 
commercial models to support circularity.

45
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Scenarios
We assessed our risk and opportunity exposure  
in two scenarios.
Low Carbon World scenario (1.5°C)
A low-carbon scenario assumes the implementation 
of policies and technologies that support circular 
economies, material efficiency strategies, and the 
promotion of alternative fuels and technologies within  
a reasonable timeframe to limit global warming to 
below 1.5°C. As a result, global Net Zero CO2 emissions 
are expected to be achieved around 2050.
Hot House World scenario (4°C) 
A hot house scenario assumes that policies and 
infrastructure to support sustainability are not effective. 
There is little to no adaptation of resource and energy-
intensive behaviours. As a result, economies fail to 
transition to a low-carbon world, and the physical 
impacts of climate change become increasingly severe.
The following sources informed the assumptions in  
the scenario analysis: 
	–
Intergovernmental Panel on Climate Change 
– Shared Pathways scenarios of projected global 
changes are used to derive greenhouse gas (‘GHG’) 
emission scenarios associated with different worlds 
and forecasts on physical climate implications of 
GHG concentrations. 
	–
International Energy Agency scenarios – focus 
on the consequences of different energy policies 
and investment choices. The Net Zero 2050 
scenario (1.5°C) explores what is needed to ensure 
global emissions reach Net Zero by 2050. 
	–
NGFS (Network for Greening the Financial 
System) scenarios – explore different assumptions 
for how climate policy, emissions, and temperatures 
evolve. The net zero 2050 limits global warming 
to 1.5°C through stringent climate policies 
and innovation, reaching global Net Zero CO2 
emissions around 2050. The NGFS considers 
various scenarios, adding two additional scenarios 
in 2023: the Fragmented scenario, which considers 
divergent geopolitical approaches to climate 
change and the Low Demand scenario, in which 
Risk management
In FY24, we updated our materiality assessment 
using the SASB framework and in-depth stakeholder 
engagement. The critical environmental topics for our 
business and stakeholders were material use, longevity, 
and circularity, followed by carbon emissions and plastic 
and packaging Waste. 
Further climate-related risks were identified and 
assessed through the scenario analysis exercise in 
FY23. We involved various internal stakeholders in the 
process, and our wider value chain representatives were 
consulted on the outcome. We applied a percentage 
of profit before tax as a benchmark to consider the 
materiality of the impact of climate change risks and 
opportunities. 
The exercise considered a shift in our stakeholders’ 
values toward more sustainable products and services, 
existing and emerging regulatory requirements, and 
technology transition, reflected in the five risk types 
described in Table 1. 
Risk management framework
Climate change is included in our principal risks 
(Environmental and sustainability risk – PR6). The CFO 
owns the risk and is supported by the Sustainability 
Director and risk managers, who are closely related to 
each specific risk identified. The CFO is accountable 
for ensuring that the relevant controls and mitigation 
strategies are effective and in place, while the Board  
has oversight responsibility for principal risks. 
We continuously monitor the risk factors and the 
effectiveness of the controls assigned to the risk. 
Climate change is currently rated a medium risk, 
requiring a quarterly review of the controls and 
mitigation effectiveness.
See page 49 for a detailed process on managing 
climate-related risks, including how the decisions to 
mitigate, transfer, accept, or control the risks are taken. 
enforceable legislative requirements are coupled 
with stringent carbon prices. 
We conducted a scenario analysis in 2022 with support 
from Willis Towers Watson and included geographic 
aspects of our value chain for manufacturing and core 
materials to enhance financial considerations. 
Timeframes
Throughout our analysis, we have defined the time 
frames as follows: 
Horizon
Years
Rationale
Short
1-3 years
Aligned with our business 
strategy and financial 
forecasting. 
Medium
3-10 years
Aligned to the strategic 
plan timeframe.
Long 
10-30 years
Aligned with our Net Zero 
ambition by 2050.
Through this exercise, we identified ten material climate 
risks and opportunities. Table 1 below summarises the 
transition risks and opportunities. 
Net Zero strategy
DFS Group defines net zero as the absolute reduction 
of carbon emissions across all scopes by at least 90% 
compared to baseline year with the offset or removal  
of the remaining, unabaltable emissions.
Our Sofa Cycle Framework underpins our Net Zero 
ambition and will be delivered by evolving the business 
to a circular model. We aim to achieve this by mitigating 
the environmental impact of each aspect of the 
product lifecycle – from sustainable sourcing to  
end-of-life – by engaging our entire value chain  
in the journey. See page 41 for more details. 
Engaging with our suppliers directly on our Net Zero 
strategy and climate-related issues gives us the 
resilience to mitigate and adapt to climate change 
issues as they evolve. 
Table 1 on pages 46 to 48 details our response to the 
risks and opportunities identified in the scenario  
analysis exercise. 
Metrics and targets
The scenario analysis highlighted a number of metrics 
used to monitor our climate risks as described in Table 
1 (column ‘indicators’). We continuously quantify and 
measure those metrics internally. 
Greenhouse gas measures 
Engaging our suppliers in our Net Zero strategy is 
critical to our approach. This year, we used a new 
metric of ‘Scope 3 emissions covered by a supplier 
commitment to develop a Net Zero strategy’ to track 
the viability of our Net Zero strategy. The supplier 
engagement target was considered a performance 
metric and part of the bonus structure. See Director’s 
Remuneration report page 81 for further details. 
Please note, our Scope 3 calculation methodology in 
FY24 shifted to spend-based calculations, to ensure 
consistency with our industry and suppliers as well as 
using verified data which is audited by a third party. 
We also use Scope 1 and 2 intensity metrics as 
our cross-industry metrics to track our progress in 
achieving our Net Zero ambition which are externally 
assured – see page 42. 
Our approach

46
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Risk
M A N D AT E S  A N D  R E G U L AT I O N  
O N  O U R  P R O D U C T S 
Risk type
P
Indicator
Production cost. 
 
 
 
Risk rating
Risk/opportunities description
Regulatory pressure is applied to the materials used 
in the manufacturing of our products, leading to 
increasing production costs. 
This includes the possibility of introducing carbon 
footprint labelling, plastic taxes or bans on single-use 
plastics, and zero-net deforestation policies. 
Our response
Our Sustainable Sourcing Policy is regularly reviewed 
to keep current with our regulatory obligations. 
Furthermore, we set clear ambitions for our suppliers 
to continually improve upon the requirements to stay 
ahead of legislative changes such as increasing the 
volume of recycled content in our packaging  
and textiles. 
We align our supplier contracts with the supplier 
requirements within the Sustainable Sourcing Policy. 
Risk
 
C A R B O N  P R I C I N G
Risk type
R
P
Indicator
Direct operating 
cost. 
 
 
Risk rating
Risk/opportunities description
Carbon pricing already exists in some of the 
jurisdictions where we operate. Under both scenarios, 
the pricing of GHG emissions is expected to increase, 
which could impact our direct operating costs.
Our response
We continue to monitor developments in this area.
Risk
 
C L I M AT E  C H A N G E  L I T I G AT I O N
Risk type
P
R
P
Indicator
Compliance 
cost/non-direct 
operating cost. 
Brand value.
Risk rating
Risk/opportunities description
Investors, insurers, shareholders, and public interest 
organisations could bring climate-related litigation 
claims against DFS. Reasons for claims could include 
failure to adapt to climate change, greenwashing 
for overstating positive environmental impacts and 
understating risks, and insufficient disclosure on 
material financial risks.
Our response
We continuously monitor the legislative landscape 
to ensure compliance with the relevant disclosure 
requirements. We are aware that the sustainability 
reporting landscape is fast-evolving. 
In FY25 we intend to invest in training for our 
Sustainability team and legal counsel in the new  
ISSB framework and other standards. 
Risk
 
B U I L D I N G  C O D E  R E Q U I R E M E N T S
Risk type
P
Indicator
Maintenance 
cost/capex/opex. 
 
 
Risk rating
Risk/opportunities description
Increased maintenance costs are associated 
with upgrading stores, distribution centres, and 
manufacturing sites to adhere to stringent building 
codes and guidelines. 
Our response
All landlords are required to comply with building 
code requirements. The majority of our tenancy 
agreements will be reviewed prior to the 2030 
deadline ensuring we have the opportunity to factor 
compliance and opportunity costs into financial 
planning. 
Table 1: Summary of our climate risks and opportunities
Short term risk and opportunities
Risk type:
P  Policy and legal  T  Technology  M  Market  R  Reputation  Ph  Physical
Scenarios:
 Transition risks – 1.5º 
 Physical risks – 4º
Risk rating:
 High 
 Medium 
 Low

47
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Risk
 
 
I N V E S T M E N T  R I S K 
Risk type
R
Indicator
Cost of capital.
Risk rating
Risk/opportunities description
Failure to meet publicly stated sustainability targets 
or failure to meet disclosure requirements poses 
a risk to our business as customers and investors 
increasingly expect high levels of sustainability 
performance from organisations.
However, demonstrating a robust and deliverable 
strategy, potentially opens the opportunity to access 
lower cost capital, such as sustainability-linked loans. 
Our response
We incentivise teams and leadership as part of the 
employee bonus scheme to meet the publicly stated 
targets which are derived from our sustainability 
strategic objectives.
Though we have not met every target this year 
we believe our targets and submission to the 
SBTi demonstrate we are ambitious and setting 
sufficiently challenging objectives. 
Table 1: Summary of our climate risks and opportunities continued
Short term risk and opportunities continued
Risk type:
P  Policy and legal  T  Technology  M  Market  R  Reputation  Ph  Physical
Scenarios:
 Transition risks – 1.5º 
 Physical risks – 4º
Risk rating:
 High 
 Medium 
 Low
Risk
T R A N S I T I O N  T O  L O W E R  E M I S S I O N 
T E C H N O L O G Y  A N D  M A I N TA I N I N G 
A  C I R C U L A R  S Y S T E M
Risk type
T
Indicator
Capex to increase 
energy efficiency .
Capex to 
increase recycling 
capability. 
Capex/opex for 
transitioning to 
electric vehicle 
fleet. 
Risk rating
Risk/opportunities description
Innovation, especially in technology will be essential  
to achieving our Net Zero ambition. 
The technology transition costs could include: 
	–
Energy infrastructure across our estate.
	–
Switching our logistics fleet to low-emission vehicles.
	–
Investing in technology to improve the lifecycle of 
products.
Our response
We have developed integrated strategic planning to 
ensure the introduction of low carbon technology 
within our property, manufacturing and logistics 
aligned to our Net Zero trajectory. This includes 
the anticipated replacement cycles for legacy 
infrastructure and lifecycles of vehicles and projected 
costs are built into the four year financial plan. 
Risk
 
I N C R E A S E D  C O S T  O F  R AW 
M AT E R I A L S  A N D  P R O D U C T S
Risk type
M
Indicator
Production cost.
Risk rating
Risk/opportunities description
As our suppliers bear the effect of carbon pricing and 
other sustainability-driven impacts, they could pass 
on the cost to us, hence increasing our cost of raw 
materials and products. 
Our response
Phased and adapted pricing and margin structure  
to accommodate cost changes.
Medium to long term risk and opportunities
Risk
 
S H I F T  I N  C U S T O M E R / 
C O N S U M E R  VA L U E
Risk type
M
Indicator
Revenue.
Risk rating
Risk/opportunities description
Customers have demonstrated they will align 
themselves with brands that reflect their values. 
Failure to meet these shifting values could cause 
customers to switch to alternative products or 
competitors. 
Growing awareness of climate issues and change  
in consumer priorities could provide an opportunity 
to widen our customer base, and increase revenues, 
profits and market share. 
Our response
Customer satisfaction was ranked the top issue in our 
materiality assessment in 2024. 
We conduct regular consumer monitoring on 
appetite and attitudes toward sustainable brands and 
products as well as our ongoing performance metrics 
such as NPS. 
Additionally, we use customer research to validate 
our approach to circular models to ensure we are 
developing commercially viable solutions. 

48
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Risk
 
C O S T  O F  C A P I TA L
Risk type
M
Indicator
Cost of capital.
Risk rating
Risk/opportunities description
As credit ratings begin to incorporate climate change 
considerations, there is a risk that the cost and 
availability of capital would increase/ decrease.
Our response
We support ESG inquiries and disclosures to  
third-party and credit rating agencies as well as 
engaging shareholders.
Table 1: Summary of our climate risks and opportunities continued
Medium to long term risk and opportunities
Risk type:
P  Policy and legal  T  Technology  M  Market  R  Reputation  Ph  Physical
Scenarios:
 Transition risks – 1.5º 
 Physical risks – 4º
Risk rating:
 High 
 Medium 
 Low
Risk
 
P H Y S I C A L  R I S K
Risk type
Ph
Indicator
Asset value 
located in an 
area of material 
climate hazard 
intensity.
Risk rating
Risk/opportunities description
Damage or loss of value to our facilities due to  
climate hazards.
Our scenario analysis considers heat stress,  
flooding, drought, fire weather, and windstorms  
as climate hazards.
Our response
All our own facilities are located in the UK, which is 
not exposed to as many climate hazards as other 
countries. Therefore, the overall risk to our facility 
is considered low to moderate within the short to 
medium term horizon. Our own facilities including 
manufacturing and distribution are leased with an 
average of five years remaining, they are unlikely 
to see long term climate changes in 2050 unless 
renewed.
Risk
 
S U P P LY  C H A I N
Risk type
Ph
Indicator
% of supply from 
supplier facilities 
that are in high-
risk areas. 
Risk rating
Risk/opportunities description
The climate hazards considered in our scenario 
analysis are: heat stress, flooding, drought, fire 
weather, and windstorm. Any of these hazards  
could cause disruption in our value chain and  
disrupt production and delivery. 
Our response
Climate or geopolitical disruption of our supply chain 
is addressed in a similar approach. 
Our supplier facilities are spread across the UK, Europe, 
and Asia. The overall exposure of drought, fire, weather 
and windstorm to our suppliers’ facilities is moderate, 
whilst the exposure of flooding is considered very high  
in Asia. We have addressed this with our key partners 
and have contingency plans in place. 

49
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
See full corporate governance framework on page 55. 
The Board recognises the crucial role of addressing  
climate change risks and opportunities for the 
Group’s long-term success. We have established a 
clear governance framework for climate change and 
sustainability.
The Board holds overall responsibility for monitoring 
our progress towards climate-related goals and targets, 
and has designated the RSC.
The RSC meets at least three times per year to 
review and assess the Group’s sustainability strategy, 
governance, and performance against targets, as well 
as review and approve policies related to our focus 
areas: our planet, our people, and our community.
non-financial metrics. In FY24, they conducted an 
internal audit of environmental data control systems. 
The ESG Committee meets six times per year and 
reports to the GLT and RSC. Senior management 
forms part of these forums to ensure they are 
influencing and monitoring the progress of the 
climate change objectives. Responsibilities include 
updating the RSC on climate change and sustainability 
developments as well as driving the overall strategy of 
the business and managing its climate-related risks  
and opportunities. 
Management is informed about climate-related 
matters both internally and externally:
Climate change remains a central topic in RSC and 
Board meetings, reflecting its importance in our 
strategic plan. The Committee’s terms of reference  
are available on the Company’s website.
In January 2024, the GLT completed a comprehensive 
materiality assessment.* The Group Board were 
independently interviewed as key stakeholders on their 
views of the topics which were summarised and shared 
as part of the process. Upon completion, the materiality 
assessment was presented to the Board and used 
throughout the Strategy Days held in April 2024.
Climate-related risk is monitored by the Audit and 
Risk Committee (‘ARC’) and the Board through regular 
meetings. The ARC also provides assurance on  
	–
Internally through regular updates from the ESG 
Committee and Sustainability team, who ensure 
governance, including risk management, strategy 
and implementation, and any financial implications 
are raised. 
	–
Externally through input from sustainability experts 
and groups, to ensure our sustainability strategy 
is relevant and abreast of the continually changing 
reporting and regulatory landscape. 
	–
Externally through collaboration with the industry 
bodies and non-profit organisations, such as FSC, 
Leather Working Group, Circular Change Council, 
Undaunted (formerly CCCI/Imperial College) and 
WWF to advocate for circularity, deforestation,  
and decarbonisation across industry.
* 	
See our Materiality Disclosure at www.dfscorporate.co.uk/
media/69987/Materiality-Disclosure.pdf
Governance
For sign off
For review
For approval review
G LT
G LT
G R O U P  E S G 
C O M M I T T E E 
G R O U P  E S G 
C O M M I T T E E 
R S C
R S C
S T E E R I N G  A N D 
C O L L E A G U E  G R O U P S
S T E E R I N G  A N D 
C O L L E A G U E  G R O U P S
Governance framework

50
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
Ethical business
Our commitment 
We are committed to conducting all of our business 
in an honest and ethical manner, acting professionally, 
fairly and with integrity in all our business dealings and 
relationships. We implement effective systems to 
counter the risk of bribery and corruption. 
We apply our policies across all of our operations,  
and also require all of our suppliers to commit to apply 
the same or equivalent policies. The Group does not 
operate in any tax havens or use any tax avoidance 
schemes. 
Our Anti-Bribery Policy and our Tax Strategy are 
available on our website https://www.dfscorporate.
co.uk/governance/policies and our key principles  
are stated below:
Bribery and corruption 
The principle: We will not accept bribery or corruption, 
in any form or in any place, and we do not offer, give  
or take a bribe or inappropriate payment, either directly 
or indirectly. 
What this means in practice:
	–
Offering, giving, taking or promising things that may 
influence, or affect an organisation or individual 
in order to gain business, or an advantage, is not 
allowed in any form.
	–
Accepting or offering a bribe/kickback payment  
of any kind is prohibited; a bribe doesn’t have to  
be successful to be corrupt.
	–
We will never use our charity or sponsorship 
activities to gain an unfair advantage.
	–
We expect all colleagues, partners and suppliers  
to report any breaches, or suspected bribes or 
corrupt behaviour.
Gifts and hospitality 
The principle: Giving or accepting a gift or hospitality 
should only be done if it can be proved to be of small 
and modest value. They should never influence the 
decisions we take.
What this means in practice:
	–
We don’t offer or accept gifts or hospitality as part 
of contract negotiations or sales transactions.
	–
Any gifts given or received are modest in value  
and recorded appropriately.
Business transactions and information 
The principle: All business records, information and 
transactions must be recorded accurately and honestly. 
We’re steadfast in our approach to preventing any kind 
of fraud, embezzlement, money laundering or other 
financial crime. 
What this means in practice:
	–
We have robust controls in place to prevent and 
detect any form of fraud or money laundering.
	–
The records of our business dealings and finances 
are accurate and well maintained.
	–
If we suspect any kind of irregularity in our finances, 
they are reported straight away to the management 
team.
	–
Timesheets and expenses that are submitted for 
payment are accurate and timely.
Data Privacy Policy and cyber security
The Group’s operations depend upon the continued 
availability and integrity of its IT systems, including the 
security of customer and other data held by the Group, 
and risk of attacks is ever increasing. Cyber security and 
data has been identified as a principal risk. See page 24 
for further details on the procedures and system in 
place to mitigate the risks. 
The Group will take all steps necessary to comply with 
the principles as set out in the GDPR and DPA 2018  
and have a formal Data Privacy Policy.
Human rights and modern slavery
The culture and ethos across DFS Group is about doing 
the right thing. We set clear standards for conduct, 
which we expect colleagues and suppliers to adhere 
to. We respect human rights in our business and our 
supply chain and do not tolerate modern slavery in any 
form as documented in our Modern Slavery and Human 
Trafficking Statement on our corporate website:  
www. dfscorporate.co.uk/esg/modern-slavery-and-
human-trafficking-statement
To assist our colleagues in doing the right thing and 
to raise any concerns or suspicions we have a clear 
whistleblowing policy and confidential reporting hotline.
As part of managing the risk of modern slavery, we  
have a supply chain compliance programme in place. 
Our training initiatives include:
	–
An e-learning module on modern slavery which 
has been deployed to senior and middle managers 
across the Group. The training provides guidance 
on spotting the signs of different types of modern 
slavery and how to report concerns.
Our commitment
We are committed to acting ethically and will continue 
to take steps to assess the risk of modern slavery 
taking place in our supply chain.
To help achieve this we will:
	–
Continue working with our tier 1 suppliers and 
manufacturers to ensure compliance with our 
policies in relation to human rights.
	–
Continue to assess our training requirements  
to ensure that they are fit for purpose and deliver 
training based on this assessment.
	–
Address any gaps highlighted in the Ardea gap 
analysis report to strengthen our policies and 
procedures.
	–
Strengthen our due diligence processes by 
undertaking risk mapping and identifying modern 
slavery risk through procurement.
	–
Ensure that any new supplier commits to the 
Group’s Supplier Code of Practice/SLA including 
SMETA (SEDEX Members Ethical Audits) 
certification.
For more information please see our Group Code  
of Conduct and the Group’s Supplier Code of Practice  
https://www.dfscorporate.co.uk/media/46609/Group-
Code-of-Conduct.pdf 
https://www.dfscorporate.co.uk/media/68866/DFS-
Supplier-Code-of-Practice-_-V004-_-Live-.pdf

51
DFS Furniture plc Annual Report & Accounts 2024
Strategic Report
R E S P O N S I B I L I T Y  A N D  S U S TA I N A B I L I T Y  R E P O R T  C O N T I N U E D
M AT E R I A L I T Y  A S S E S S M E N T
A materiality assessment is required under TCFD regulations but is also a useful tool to ensure the business 
includes all stakeholder perspectives in strategic planning and decision-making. In FY24, we refreshed our 
assessment by interviewing or surveying all stakeholder groups. Of note, there was a significant shift in priorities to 
social priorities such as fair wages and diversity and equality over environmental concerns. For more information, 
please see our Materiality Disclosure at www.dfscorporate.co.uk/media/69987/Materiality-Disclosure.pdf.
Topic Definition
A
Customer  
satisfaction  
and quality
Measurement used to determine how satisfied 
customers are with its products and services.
B
Health, safety 
and wellbeing
Programmes, guidelines and procedures to 
protect the safety, welfare and health of any 
person engaged in work or employment.
C
Data security  
and privacy
Protection of customer data and adhering to 
current regulations such as GDPR to reduce the 
risk and exposure to potential cyber attacks. 
D
Fair wages
An income earned during normal working 
hours that meets the basic needs of workers 
and their families, with some leftover for extra 
expenses and savings. 
E
Equality and 
diversity
Creating an inclusive environment where 
everyone is welcome, ensuring employees 
are treated respectfully and have equal 
opportunities.
F
Material use,  
longevity and 
circularity
Responsible use of resources by improving 
the efficiency of materials in our products and 
re-use where possible while designing out 
waste by keeping products and materials in 
use for longer.
G
Labour 
conditions
Labour conditions and workplace standards 
including human rights, fair wages and benefits, 
organised labour and freedom of association.
Topic Definition
H
Carbon 
emissions
GHG (Greenhouse Gas emissions) produced 
by the activities and operations and the 
movement of resources in the supply chain.
I
Plastic 
packaging  
and waste
The efficiency and recyclability/ reusability to 
limit waste created in operations.
J
Energy 
consumption
Overall energy efficiency and access to 
alternative energy sources.
K
Deforestation 
and  
biodiversity 
loss
Protection and restoration of the natural 
capital and biodiversity impacted by harvesting, 
farming and production of raw materials.
L
Environment 
tax
Tax imposed on activities that have a negative 
impact on the environment, such as carbon 
emissions, pollution, or resource depletion 
(e.g., carbon tax and plastic tax). 
M
Air pollution
Operational and supply chain activities 
contributing to air pollution.
N
Water quality  
and drought
Water governance in operations (own and 
supply chain) to reduce consumption and 
protect quality.
Impact to DFS
High
Low
High
Importance to external stakeholders
A
B
D
E
F
G
H
I
J
K
L
M
N
C
L O O K I N G  A H E A D
As climate-related considerations become more central to our business, we expect them to become ‘business as 
usual’ in our strategy and financial planning. We are developing commercial solutions to provide business resilience 
during the transition and capitalise on the opportunities highlighted. Investments needed to transition and manage 
potential impacts will continue to be integrated in financial planning going forward. 
T C F D  C O N S I S T E N C Y  I N D E X
Pillar
Recommended disclosures
Location within  
this report
Governance
(a) Board oversight of climate-related risks and opportunities
Page 49
(b) Role of management in assessing and managing climate-related risks 
and opportunities
Page 49
Strategy
(a) Climate-related risks and opportunities 
Page 45-48
(b) Impact on the organisation’s business, strategy and financial planning 
Page 45-48
(c) Resilience of strategy, taking into consideration different climate-related 
scenarios, including a 2°C or lower scenario 
Page 45
Risk  
management
(a) Processes for identifying and assessing climate-related risks 
Page 25 and 45
(b) Risk management process
Page 25 and 45
(c) Integration into overall risk management 
Page 25 and 45
Metrics and 
targets
(a) Metrics used to assess climate-related risks and opportunities in line  
with our strategy and risk management process 
Page 42, 43 and 45 
(b) Scope 1, Scope 2 and Scope 3 greenhouse gas (GHG) emissions 
See www.dfscorporate.co.uk/media/69984/Basis-For-Reporting-FY-24.pdf 
for our Basis for Reporting
Page 42 and 43
(c) Targets used to manage climate-related risks, opportunities and 
performance 
Page 34, 41 and 45
This Strategic Report was approved by the Board on 25 September 2024. 
On behalf of the Board. 
T I M  S TA C E Y 	
Chief Executive Officer 
J O H N  F A L L O N 
Chief Financial Officer

52
DFS Furniture plc Annual Report & Accounts 2024
Governance
Governance
Contents
52 
Directors and officers
54	
Corporate governance report
61	
Audit and Risk Committee 
report
65	
Nomination Committee report
67	
Directors’ Remuneration report
88	
Directors’ report
91	
Statement of Directors’ 
responsibilities in respect of 
the annual report and the 
financial statements
92	
Independent auditor’s report
D I R E C T O R S  A N D  O F F I C E R S
S T E V E  J O H N S O N 
Non-Executive Chair
N
R
T I M  S TA C E Y
Chief Executive Officer
S
J O H N  FA L L O N
Chief Financial Officer
–
Date of joining DFS: December 2018
Date of joining DFS: July 2011
Date of joining DFS: November 2022
Experience: Steve has over 25 years’ experience in the retail 
sector, in both public and private equity businesses. 
Steve previously served as CEO of Focus Wickes DIY Group 
and Woolworths, as well as working with several other retailers. 
Prior to this Steve spent eight years at ASDA having started his 
career with Bain & Company.
Steve is an experienced Independent Non-Executive Director, 
was on the Board of Big Yellow PLC until 2020 and was the 
Senior Independent Director of Lenta Limited until March 2022. 
Steve has significant retail and M&A experience. Most recently 
he held the position of Executive Chairman at the Matalan 
Group before stepping down in July 2022.
Experience: Tim has been with DFS for over ten years and has 
an in-depth knowledge of all aspects of the business. Prior to 
being appointed Group CEO in November 2018, Tim served 
as the Chief Operating Officer, he was responsible for the 
showrooms, supply chain and customer service in addition  
to online operations and international development. 
Tim has significant experience in digital retail having joined DFS 
as Director of Online and Business Development and having  
led the multi-channel transformation of DFS. He was previously 
the Multi-Channel Director for Boots.com and Director for 
Online and Business Development for Alliance Boots. 
Tim also has significant experience in M&A, operations, 
customer services and marketing.
Experience: Prior to joining DFS, John spent more than  
20 years at ASDA, most recently as Group CFO, and played  
a key role in the recent change of ownership. During his time  
at ASDA John has gained extensive retail experience across  
a broad range of roles, including Commercial Finance Director, 
Group Financial Controller and Internal Audit Director.
Qualifications: 
	– BA (Engineering) MEng (University of Cambridge)
Qualifications: 
	– BA (Hons) Accounting and Finance  
(Nottingham Trent University) 
	– Member of the Institute of Chartered Accountants  
in England and Wales
Qualifications: 
	– BA (Hons) in Accounting & Finance  
(Manchester Metropolitan University) 
	– Member of the Charted Institute of Management 
Accountants 
External appointments:
	– No external appointments
External appointments:
	– No external appointments
External appointments:
	– No external appointments
Independent:
	– Yes
Independent:
	– Not applicable
Independent:
	– Not applicable
Committee membership key
A  Audit and Risk 
Committee member
N  Nomination Committee 
member
R  Remuneration 
Committee member
S  Responsible and 
Sustainable Business 
Committee member
 Denotes Chair
–  None

53
DFS Furniture plc Annual Report & Accounts 2024
Governance
A L I S O N  H U T C H I N S O N 
C B E
Senior Independent 
A
N
R
S  
Non-Executive Director
G I L L  B A R R
Non-Executive Director
A
N
R
S
J O  B OY D E L L 
Non-Executive Director
A
N
R
B R U C E  M A R S H
Non-Executive Director
A
N
R
S
L I Z  M C D O N A L D 
Group General Counsel 
and Company Secretary 
Date of joining DFS: May 2018
Date of joining DFS: March 2023
Date of joining DFS: December 2018
Date of joining DFS: August 2024
Date of joining DFS: August 2018
Experience: Alison has a background in both 
digital and retail financial services and was 
previously Group CEO of Kensington Group PLC. 
Over the last 12 years Alison, as the CEO of  
The Pennies Foundation charity has worked with 
the retail industry to establish the fintech charity 
the Pennies. 
Until March 2022, Alison was a Non-Executive 
Director of Liverpool Victoria Friendly Society Ltd. 
She previously held several senior management 
positions, including Marketing Director, at 
Barclaycard having started her career at IBM.  
In 2016, Alison received a CBE for her services  
to the Economy and Charity.
Experience: Gill was a Non-Executive Director 
of Morgan Sindall from 2004 to 2012, PayPoint 
from 2015 to 2024, McCarthy & Stone from 2019 
until it delisted in 2021, N Brown from 2017 to 
2023 and WIncanton PLC until it was acquired in 
April 2024. She is an experienced Remuneration 
Committee Chair (Morgan Sindall, N Brown, and 
McCarthy & Stone), skilled at reflecting investor 
perspectives in remuneration plans that motivate 
growth and shareholder value.
Gill’s executive career focus has been on strategy 
and customer centric business development.  
She was Group Marketing Director of  
The Co-operative Group from 2011 to 2014 
and was previously Marketing Director of John 
Lewis. She spent seven years at Kingfisher PLC 
where she held a variety of senior marketing and 
business development roles.
Experience: Jo has been the Chief Executive 
Officer of Travelodge since May 2022, having 
previously served as the Chief Financial Officer 
since 2013 and has broad based finance 
experience in hospitality, leisure and retail.
Prior to joining Travelodge, Jo held senior finance 
roles across a number of consumer-facing 
companies including Mothercare, Jessops, 
Ladbrokes PLC, Hilton Group plc and EMI Group. 
Experience: Bruce has been the Chief Financial 
Officer of Currys plc since July 2021. Prior to 
that, Bruce was UK Finance Director of Tesco for 
seven years where he was involved in the business 
turnaround and the acquisition of the wholesaler 
Booker.
Previously he worked for seven years at Kingfisher, 
first as Group Strategy Director and then as 
Managing Director of Kingfisher Future Homes. 
Earlier in his career he held senior finance and 
general management positions within Dixons 
Retail plc and McDonalds.
Experience: Liz is a qualified solicitor responsible 
for the corporate affairs of the Group and leads a 
team of specialists focused on Legal, Regulatory 
Compliance, Risk and Health & Safety.
Previously she worked as a General Counsel and 
Company Secretary. Liz has held leadership roles 
at Poundworld, My Dentist, the Peel Airports 
Group, and KCOM Group PLC, having started her 
career with the Halifax. 
Qualifications: 
	– B.Sc. Technology & Business Studies  
(Strathclyde University)
Qualifications: 
	– B.Sc. Psychology (Aberdeen University)
	– MBA London Business School 
Qualifications: 
	– BA (Hons) Physics (University of Oxford)
	– Associate of the Institute of Chartered 
Accountants in England and Wales
	– ICAEW Business & Finance Professional
Qualifications: 
	– B.Sc. Operational Research  
(Lancaster University)
	– Member of the Institute of Chartered 
Accountants in England and Wales
Qualifications: 
	– LLB (Hons) in Law (Manchester Metropolitan 
University)
	– Solicitor
	– Admitted by the Law Society in 1996
External appointments:
	– Chief Executive of The Pennies Foundation charity
	– Vice Chair and Senior Independent Non-
Executive Director of Yorkshire Building Society
	– Senior Independent Non-Executive Director of 
Foresight Group Holdings Limited
External appointments:
	– No external appointments 
External appointments:
	– Director and Chief Executive Officer of Thame 
and London Limited, the parent company of the 
Travelodge Group and for Travelodge Hotels 
Limited and Director of other subsidiary 
companies within the group
External appointments:
	– Chief Financial Officer of Currys PLC
External appointments:
	– No external appointments 
Independent:
	– Yes
Independent:
	– Yes
Independent:
	– Yes
Independent:
	– Yes
Independent:
	– Not applicable
Loraine Martins served as a Non-Executive Director throughout the year and resigned on 31 July 2024.
D I R E C T O R S  A N D  O F F I C E R S  C O N T I N U E D
Committee membership key
A  Audit and Risk Committee member
N  Nomination Committee member
R  Remuneration Committee member
S  Responsible and Sustainable 
Business Committee member
 Denotes Chair
–  None

54
DFS Furniture plc Annual Report & Accounts 2024
Governance
Welcome to the Governance section of our 2024 
Annual Report.
At DFS, we recognise the importance of effective 
corporate governance in supporting the long-term 
success and sustainability of our Company. This 
report details how the Board has ensured that the 
Group’s activities are underpinned by high standards 
of corporate governance. In a challenging global and 
economic environment, our governance framework 
demonstrated its resilience and supported effective 
decision-making. This enabled the Board to respond 
quickly and to take decisions that create long-term 
sustainable value for the benefit of our shareholders 
and wider stakeholder groups. Over the coming year 
we will continue full compliance with the UK Corporate 
Governance Code 2018 (‘the Code’) provisions and 
work to ensure compliance with the new UK Corporate 
Governance Code 2024.
Our Board in 2024
All our Directors served throughout the year. As you will 
have seen from my introductory statement on pages 
4 and 5 there have been two changes to the Board 
since the year end. Loraine Martins stepped down from 
the Board in July, and in August we were pleased to 
welcome Bruce Marsh to our Board as a Non-Executive 
Director. Bruce’s biography can be found on page 53, 
demonstrating the wealth of retail experience he brings 
to the Group.
During the year, we undertook an externally led evaluation 
of the Board and its Committees. The evaluation, which 
incorporated a detailed assessment of the views of the 
Directors and the Group Leadership Team (‘GLT’), has 
provided the basis for the Board Action plan. More detail 
on this can be found on page 59 of this report.
ESG
Environmental, social and governance (‘ESG’) continues 
to be a key focus area for our stakeholders. 
We continue to make good progress against our 
targets, achieving most, but with some requiring more 
work. In June we submitted for validation to the Science 
Based Targets initiative detailing our route to Net Zero 
before 2050 aligning with the UK government target. 
We are already making great strides to ensure our 
business can make the most of the opportunities of a 
circular economy to deliver sustainable performance 
for the Group. Further information on all of our ESG 
initiatives can be found in our Responsibility and 
sustainability report on pages 32 to 51.
Our commitment to good governance.
I am pleased to say that we were compliant with the 
Code throughout the year, and the following pages set 
out further details. Full details of how the Directors have 
fulfilled their duties in accordance with Section 172 of 
the Companies Act 2006 are contained in the Section 
172 statement on pages 29 to 31.
2024 AGM 
This year our AGM will be held on 22 November 2024 
at 2.30pm at our Group Support Centre in Doncaster. 
The meeting arrangements and the resolutions can be 
found in the Notice of AGM available on our website: 
www.dfscorporate.co.uk.
Finally, I want to thank my fellow directors for all of their 
work in supporting the GLT and our strategy for the 
future. We are confident that we have the right strategy 
in place, supported by a robust governance framework. 
As the economy recovers this will enable us to deliver 
value for all of our stakeholders over the long term and 
allow us to respond with agility in the face of emerging 
challenges.
S T E V E  J O H N S O N
Chairman
25 September 2024
Key activities during FY24
	–
Monitoring the long term financial planning, 
budgeting and the operating performance 
and strategy of the Group, in the context  
of a challenging trading environment and  
of external market expectations
	–
Overseeing the Group’s new syndicated 
financing arrangements
	–
Overseeing stakeholder communications
	–
The external Board evaluation led by  
Gould Consulting
	–
Overseeing the strategic changes in our 
manufacturing operations
	–
Development of the new Remuneration 
Policy
C O R P O R AT E  G O V E R N A N C E  R E P O R T
 “In a challenging global and economic environment, our governance 
framework demonstrated its resilience and supported effective decision-
making, enabling the Board to respond quickly and to take decisions  
that create long-term sustainable value for the benefit of our shareholders 
and wider stakeholder groups.”
S T E V E  J O H N S O N
Chair of the Board
 Bio on page 52

55
DFS Furniture plc Annual Report & Accounts 2024
Governance
C O R P O R AT E  G O V E R N A N C E  R E P O R T  C O N T I N U E D
Governance at a glance
Governance framework
Responsible for providing leadership to 
the Group’s business, including setting 
the Group’s purpose, strategy and 
values and promoting its long-term 
sustainable success. The Board has 
adopted a formal schedule of matters 
reserved for its approval.
The terms of reference for each 
Committee are documented and 
agreed by the PLC Board. These terms 
of reference are reviewed annually  
and are available on our website  
www.dfscorporate.co.uk.
Role of the Chair and Chief Executive Officer
As Chair, Steve leads the Board, ensuring its effectiveness in all aspects of its role. Tim, the CEO, is responsible for managing the operation of the Group to create value over the long term. There are clear divisions of accountability and 
responsibility that have been agreed and documented by the Board.
Role of the Chair
Leading the Board and ensuring its effectiveness. 
Facilitating effective contributions of Non-Executive 
Directors to the leadership of the Group. 
Ensuring that effective strategic planning for the Group is 
undertaken.
Ensuring effective communication between the Board and 
its investors; promoting a culture of openness and debate. 
Developing the Board Action plan.
Ensuring the submission to the Board by the Chief 
Executive Officer of objectives, policies, and strategies  
for the Group, including the Group business plan and 
annual budget. 
Role of the Chief Executive Officer
Leading the senior management in managing the 
performance of the Group.
Planning and ensuring the effective execution of the 
Group’s strategy.
Ensuring the effective implementation of the Board’s 
decisions.
Maintaining an effective framework of internal controls  
and risk management.
Leading the climate change and sustainability objectives  
of the Group.
Leading and motivating, the GLT, focusing on talent 
acquisition and retention.
Managing the Group’s relations with all of its stakeholders, 
the public and the media.
Role of the Senior Independent Director (‘SID’)
Acting as a sounding board for the Chair.
Meeting with the Non-Executive Directors annually, 
without the Chair being present, and collating feedback  
on the Chair’s performance as part of the annual Board 
evaluation process.
Meeting with the Company’s shareholders to consider 
matters where it may be inappropriate to have those 
discussions with the Chair and/or Executive Directors.
Role of the Company Secretary
Advising the Board and its Committees on corporate 
governance policies and procedure, and for the 
management of Board and Committee meetings.
Managing the provision of timely, accurate and considered 
information.
Advising the Board and representing the Company in legal 
matters.
Ensuring that the Directors receive accurate, timely and 
clear information. 
Audit and Risk 
Committee
Oversees financial reporting,  
internal controls, risk management, 
compliance and audit.
Remuneration
Committee
Oversees linking remuneration  
with strategy and determines  
the levels of remuneration.
Nomination 
Committee
Oversees the composition  
of the Board and  
succession planning.
Responsible and Sustainable 
Business Committee
Oversees the delivery of  
our ESG strategy.
 See committee report on 
	
pages 61 to 64
 See committee report on 
	
pages 67 to 87
 See committee report on 
	
pages 65 to 66
 See committee report on 
	
pages 32 to 51
A key element of our business success is having good corporate governance so, we have implemented effective frameworks and practices to ensure that high standards of governance, as well as good values and 
behaviours, are consistently applied throughout the Group.

56
DFS Furniture plc Annual Report & Accounts 2024
Governance
C O R P O R AT E  G O V E R N A N C E  R E P O R T  C O N T I N U E D
Diversity Compliance Statement
We confirm that the Company has met the targets set out in LR 9.6.8R(9)(a)(i)-(iii) on board diversity.  
The table below sets out the range of gender and ethnicity as they relate to our Board, senior Board positions 
(CEO, CFO, SID and Chair) and executive management as at 30 June 2024. In line with the Listing Rule definition, 
‘executive management’ consists of the GLT.
Gender identity/sex of members of the Board and executive management 
30 June 2024
Number 
of Board 
Directors
Percentage 
of the Board
Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)
Number in 
executive 
management1
Percentage 
of executive 
management
Men
3
43%
3
3
62.5%
Women
4
57%
1
2
37.5%
Other categories
–
–
–
–
–
Not specified/prefer not to say
–
–
–
–
–
1. 
Executive Management excluding the Chief Executive and Chief Financial Officer
Ethnic background of members of the Board and executive management
30 June 2024
Number 
of Board 
Directors
Percentage 
of the Board
Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)
Number in 
executive 
management1
Percentage 
of executive 
management
White British or other White 
(including minority-white groups)
6
86%
4
5
100%
Mixed/Multiple  
Ethnic Groups
–
–
–
–
–
Asian/Asian British
–
–
–
–
–
Black/African/Caribbean/ 
Black British
1
14%
–
–
–
Other ethnic group,  
including Arab
–
–
–
–
–
Not specified/  
prefer not to say
–
–
–
–
–
1. 
Executive management excluding the Chief Executive and Chief Financial Officer.
Governance at a glance
Gender diversity
Age
Ethnicity
Balance of the Board
 Male – 3
 Female – 4
 46-55 years – 2
 56-65 years – 4
 65+ years – 1
 White – 6
 B.A.M.E. – 1
 Chair of the Board – 1
 Executive Directors – 2
 Non-Executive Directors – 4
Board diversity 
The Board Equity, Diversity and Inclusion Policy was updated in March 2024 to align with business best practice.

57
DFS Furniture plc Annual Report & Accounts 2024
Governance
Board tenure
The length of time each of the Directors has served on the Board at the date of the report,  
is shown below.
Steve Johnson
Tim Stacey
John Fallon 
Alison Hutchinson 
Jo Boydell
Gill Barr
Bruce Marsh
0
1
2
3
4
5
6
Governance at a glance
Appointment, election and re-election
The Board may appoint any person to be a Director, 
and any Director so appointed shall then be eligible 
for election by shareholders at the next AGM. Non-
Executive Directors’ appointments are for an initial 
period of three years. All Directors stand for annual 
re-election in compliance with the Code. Neither the 
Chair nor any Non-Executive Director have been in 
their position for more than nine years in accordance 
with the recommendations of the Code.
Independence
The Board reviews the independence of its Non-
Executive Directors annually. The Board considers that 
the Chair was independent on appointment and that all 
of the Non-Executive Directors are independent. 
The Company maintains clear records of the terms 
of service of the Chairman and Non-Executive 
Directors to ensure that they continue to meet 
the requirements of the Code. The Non-Executive 
Directors’ appointment letters anticipate a minimum 
time commitment of two days per month, recognising 
that there is always the possibility of an additional time 
commitment and ad hoc matters arising from time to 
time, particularly when the Company is undergoing a 
period of increased activity. The Board considers that 
each of the Non-Executive Directors have sufficient 
time to devote to their role and that each Director’s 
contribution is important to the long-term sustainable 
success of the Company. The Directors’ biographies 
can be found on pages 52 and 53.
Board skills and experience
The Board comprises Directors with a broad range of skills and experience. The chart below provides an overview  
of the experience around the Board table. The competencies highlighted in the matrix will be considered in relation 
to the appointment of any new Directors to the Board. The Directors considered the level of experience in each 
area identified as key to the success of the Group.
 Retail – 7
 Financial – 6
 Customer Services/Marketing – 5
 People, Diversity & Inclusivity – 5
 Operations – 6
 Governance & Regulatory – 7
 Digital – 5
 Mergers & Acquisitions – 7
 Environmental – 5
 Logistics – 6
 Manufacturing – 4
C O R P O R AT E  G O V E R N A N C E  R E P O R T  C O N T I N U E D

C O R P O R AT E  G O V E R N A N C E  R E P O R T  C O N T I N U E D
58
DFS Furniture plc Annual Report & Accounts 2024
Governance
58
DFS Furniture plc Annual Report & Accounts 2024
Governance
Governance at a glance
Name 
Meetings attended 
Maximum meetings Independent 
Responsibility and role during 23/24
Date of appointment 
CHAIRMAN
Steve Johnson
8
8
6 December 2018
EXECUTIVE DIRECTORS – At each Board meeting, the Board receives and discusses reports from each of the Executive Directors.
Tim Stacey CEO
8
8
–
Leading and managing Group performance and strategy to ensure the long-term profitable operation of the Group.
1 November 2018
John Fallon CFO
8
8
–
Leading, managing, and maximising Group financial performance and investor relations.
14 November 2022
NON-EXECUTIVE DIRECTORS 
Alison Hutchinson (SID) 8
8
Overseeing the implementation of the strategy and development of the Group whilst maintaining a system of internal  
control and risk management. Board Committee members also have further specific responsibilities in relation to reviewing 
the integrity of financial information, dealing with succession planning and Board diversity, and setting remuneration. 
1 May 2018
Jo Boydell
8
8
6 December 2018
Loraine Martins
8
8
28 June 2021
Gill Barr
8
8
1 March 2023
STANDING ATTENDEES 
Liz McDonald 
(Company Secretary)
8
Advising the Board on all legal, corporate governance and compliance issues.
30 September 2018
ATTENDED BY INVITATION – Members of the GLT are invited to attend Board meetings to present papers and discuss key matters. 
Nick Smith
2
The GLT is led by the CEO and is responsible for executing strategy and the day-to-day management of the business.  
Their attendance at Board and Committee meetings assists the Directors in gaining a clearer insight into the Group’s operations.  
This process also affords the team the opportunity to bring matters to the attention of the Board.
Emma Dinnis
1
Alex Salden
2
Russ Harte
3
Committee meetings
Committee 
Audit and Risk 
Committee
Remuneration 
Committee
Nomination 
Committee 
Responsible and Sustainable 
Business Committee*
Steve Johnson
3
4
2
3
Tim Stacey
3
4
2
2
Alison Hutchinson
3
4
2
3
John Fallon
3
4
2
3
Jo Boydell
3
4
2
3
Loraine Martins
3
4
2
3
Gill Barr
3
4
2
3
*	
The Responsible and Sustainable Business Committee (‘RSC’) comprised Alison Hutchinson, Tim Stacey and Loraine Martins.
**	 All Directors are invited to Audit and Risk Committee meetings and the Responsible and Sustainable Business Committee meetings, 
and the Chair of the Board is invited to attend Remuneration Committee meetings. The Chief Executive Officer and Chief Financial 
Officer are invited to attend both the Remuneration and Nomination Committee meetings where appropriate to do so.
Board meeting attendance
The Board held eight scheduled meetings during the year, including a two day Strategy session held in April 2024 
with additional ad hoc meetings held as required. Meetings took place at a number of operational locations to 
provide an opportunity to promote colleague engagement. During the year the Chair and the Non-Executive 
Directors met on three occasions without the Executive Directors present, and the Non-Executive Directors 
met privately with the CEO twice.
The Board has a full programme of Board meetings planned for the year ahead and intends to meet eight times, 
with additional meetings being held to review important trading periods or strategic matters, as required. All 
Directors have the right to have their concerns over, or opposition to, any Board decision noted in the minutes. 
All Directors have access to the Company Secretary and may take independent legal advice.
External appointments
The Executive Directors may accept outside appointments provided that such appointments do not impact 
their ability to perform their duties as Executive Directors of the Company.

59
DFS Furniture plc Annual Report & Accounts 2024
Governance
C O R P O R AT E  G O V E R N A N C E  R E P O R T  C O N T I N U E D
How the Board operates
Agenda planning is undertaken in advance of every meeting to ensure there is appropriate allocation of time to 
strike the right balance between regular standing items, such as reports on current trading, financial performance 
and budgets, the strategic plan, and regulatory and health and safety matters. At the start of the year a schedule 
of Special Topics is agreed between the CEO and Chairman after a discussion with the wider Board. ‘Deep dives’ 
into these Special Topics are provided by members of the GLT throughout the year. These enable the Board to gain 
a deeper understanding of the strategic direction of the business, exchange views and robustly debate elements 
of the Company’s performance, specific projects or areas of strategic significance. If a Director is unable to attend 
a meeting, they are consulted prior to the meeting and their views made known to the other Directors. All Board 
decisions are recorded and any Board decision made outside of a meeting is made by written resolution. The Board 
has a formal schedule of matters specifically reserved for its decision and approval, a copy of which is available from 
the Company Secretary, Liz McDonald.
New Directors induction
All new Directors undergo a detailed, tailored induction programme including meetings with the Company’s 
external advisors and with colleagues from across the Group to familiarise the Director with all operations,  
including those in showrooms, manufacturing sites, distribution centres and our Group Support Centre.  
When any new Director is appointed, they undergo an induction process as outlined below.
Understand  
their duties
One-to-one meeting with the Company Secretary to understand the Governance issues 
which apply to the business
One-to-one meetings with the rest of the Board, including the Chairman, Executive Directors 
and other Non-Executive Directors
Review previous Board and Committee papers, Committee terms of reference and investor 
presentations etc
Meeting with External Advisors, including the auditors, brokers and external legal advisors
Review the corporate governance materials available on Diligent Boards – including Committee 
terms of reference and the schedule of matters reserved to the Board
Meet the 
colleagues
One-to-one meetings with the members of GLT and the wider workforce
Presentations from key functions within the Group
Visit the  
business
Visiting operational locations including showrooms, factories, support offices and customer 
distribution centres and meeting with our colleagues from these areas
Directors and their interests
The names of the Directors in office during the year, together with their relevant interests in the share capital of 
the Company at 26 June 2023 and 30 June 2024, and details of the Directors’ share options are set out in the 
Directors’ Remuneration Report on page 83.
Directors’ indemnities and conflicts
As at the date of this report, indemnities are in force under which the Company has agreed to indemnify the 
Directors, to the extent permitted by law, in respect of losses arising out of, or in connection with, the execution 
of their duties, powers or responsibilities as Directors of the Company. The indemnities do not apply in situations 
where the relevant Director has been guilty of fraud or wilful misconduct. Under the authority granted to them in 
the Company’s Articles of Association, the Board has considered carefully any situation declared by any Director 
pursuant to which they have or might have a conflict of interest and, where it considers it appropriate to do so,  
has authorised the continuation of that situation. 
In exercising their authority, the Directors have had regard to their statutory and other duties to the Company.  
The duties to avoid potential conflicts and to disclose such situations for authorisation by the Board are the 
personal responsibility of each Director. All Directors are required to ensure that they keep these duties under 
review and to inform the Company Secretary on an ongoing basis of any change in their respective positions.  
The Company maintains a related party register to record any conflicts, which is updated annually. Additionally,  
the Group has purchased Directors’ and Officers’ liability insurance.
UK Corporate Governance Code 2018 
Compliance statement 
This Corporate Governance report incorporates reports from the Audit and Risk and Nomination Committees on 
pages 61 to 66 together with the Strategic report on pages 1 to 51, the Directors’ Remuneration report on pages 67 
to 87 and the Directors’ report on pages 88 to 90. It explains how the Company has applied the relevant provisions 
and principles of the Code, the Companies (Miscellaneous Reporting) Regulations 2018 (‘the Regulations’) and the 
Financial Conduct Authority’s Listing Rules and Disclosure and Transparency Rules during the year ended 30 June 
2024. A copy of the Code is available on the Financial Reporting Council’s website, www.frc.org.uk. The Board 
confirms that all other provisions of the Code were complied with throughout the entire year.
Board evaluation
The Board undertakes an annual evaluation of its activities and those of its committees. This year an externally 
led (tri-annual) review of Board effectiveness was carried out by Gould Consulting. Gould Consulting carried out 
the previous Board evaluation in 2021. The appointment of Gould Consulting was considered helpful to maintain 
consistency of approach to help build on the work carried out over the previous three years.
Stages of our Board evaluation
Stage 1
Gould Consulting attended the March Board meeting to assess the Board dynamics
Stage 2
Formal online questionnaire provided by Gould Consulting and in person interviews with each 
Director and the Company Secretary to provide an in depth understanding of Board dynamics
The Senior Independent Director met with the Executive and Non-Executive Directors in the 
absence of the Chair, in order to discuss the Chair’s performance
Stage 3
Gould Consulting’s report was presented to the Board, who requested that the Company 
Secretary develop an action plan
The Senior Independent Director fed back to the Chair
Discussion around the key learnings
Stage 4
The Board approved the action plan for FY25
Results overview
Gould Consulting concluded that the Board and its Committees were performing well and had increased its effectiveness 
over the last year. The continuity provided by longer-standing Board members and the fresh thinking from newer 
members had been particularly helpful. The report that was generated was considered at the Nomination Committee 
when it met in May 2024, including the Chair discussing the strengths and areas of improvement identified. The view 
was the Board, and its Committees, had performed effectively and had addressed those areas previously identified 
as requiring further attention. The review found that whilst Board dynamics remain strong, given the changes to the 
composition of the Board, renewed focus should be on developing the relationships between the Directors and how 
the Board operates collectively. The conclusion overall was that the Board is operating effectively and that all Board 
members can contribute freely and play an active role in Board meetings. 

60
DFS Furniture plc Annual Report & Accounts 2024
Governance
C O R P O R AT E  G O V E R N A N C E  R E P O R T  C O N T I N U E D
Highlighted strengths
	–
The Board was felt to be balanced, collaborative and has developed an effective way of working together.
	–
The quality of debate and challenge was considered to be more confident and insightful than three years ago. 
	–
Boardroom conversations were observed to be collegiate, constructive, and supportive.
	–
Increased focus on ESG (via formation of the RSC).
	–
The quality of reporting continues to improve, but more time needs to be spent on the longer term strategy.
	–
Relationships between the Board and senior management are on the whole positive but would benefit from  
the Non-Executive Directors spending more time getting under the skin of the organisation.
	–
Each of the Directors were willing to engage fully in Board conversations. Any risk of ‘group think’ was low.
Board improvement plan for FY25
	–
Further enhance reporting of strategic initiatives.
	–
Review the schedule of Special Topics – to ensure a regular review of the key strategic initiatives.
	–
Non-Executive Directors to spend more time with management in one to one sessions to ensure a deeper 
understanding of key areas of the business.
	–
Increase Non-Executive Director attendance at Voice Forum sessions.
	–
Elevated focus on Risk and Internal Audit, reconfiguring how these two functions report regularly into the Board. 
	–
Review how the Risk and Internal Audit teams can improve risk management and internal control processes.
	–
Focus on Board succession planning to address the issue of Board members having similar tenure profiles. 
The Board will continue to review its procedures, effectiveness, development and composition during the year 
ahead. The Chair will use the output of the Board evaluation to further develop the performance of the Board 
during the year ahead.
Shareholder engagement
The Board actively seeks and encourages engagement with major institutional shareholders and other 
stakeholders. The Chief Executive Officer and Chief Financial Officer regularly meet with analysts and institutional 
shareholders to keep them informed of significant developments and to develop an understanding of their views 
which are discussed with the Board.
In addition to the extensive engagement carried out by the CEO and CFO, the Chairman and Senior Independent 
Non-Executive Directors make themselves available to shareholders so that any issues and concerns can be 
communicated to the Board. All Directors are available to meet with shareholders at their request. During the 
year Gill Barr, Chair of the Remuneration Committee met several major shareholders to seek their views on the 
new Remuneration policy. The Remuneration policy is designed to support strategy and promote the long term 
success of the Group. A summary of the new Remuneration Policy and the Remuneration strategy is contained in 
the Remuneration Committee report at pages 67 to 87. To maintain a clear understanding of market perceptions 
the Directors regularly review investor relations activity, comments by analysts, communication from major 
shareholders and advice from the Group’s brokers.
Interaction with all shareholders
	–
Presentations of full-year and interim results to analysts and shareholders; available on the corporate website.
	–
The Annual Report detailing the Group’s strategy, business model and performance over the past financial year 
and plans for future growth.
	–
The Annual General Meeting. All shareholders are encouraged to attend and put any questions to the Board.
	–
The Company’s corporate website (www.dfscorporate.co.uk), where investor information is regularly updated.
External auditor
Our external auditor is KPMG LLP and our engagement partner is Gill Hopwood-Bell. We continually assess the 
independence and expertise of KPMG LLP. Our non-audit services policy can be found on our website and further 
details are on page 110.
Internal audit
Further details relating to the Internal Audit function are contained within the Audit and Risk Committee report  
on pages 61 to 64.
DTR Disclosure
The disclosures required under DTR 7.2 of the Disclosure and Transparency Rules are contained in this report,  
and the Audit and Risk Committee and Nomination Committee reports, except for information required under  
DTR 7.2.6 which is contained in the Directors’ Report on pages 88 to 90.
Signed on behalf of the Board of Directors.
E L I Z A B E T H  M C D O N A L D
Group General Counsel and Company Secretary
25 September 2024

61
DFS Furniture plc Annual Report & Accounts 2024
Governance
This report is intended to provide shareholders with  
an insight into key areas considered by the Committee 
and an overview of how the Committee has discharged 
its responsibilities during the year. The Committee 
plays an important role in ensuring the integrity of 
financial reporting, the effectiveness of the internal 
control environment and the operation of our risk 
management processes.
The Committee continues to ensure that the financial 
reporting is aligned with the latest requirements and 
guidance from regulators, that it is fair, balanced and 
understandable and that all matters disclosed and 
reported upon meet the needs of our stakeholders. 
While no significant new financial reporting matters 
arose in FY24, viability reporting and goodwill 
impairment assessments have continued to be 
important focus areas given the weak market growth, 
Red Sea disruption and other pressures on the 
macroeconomic environment. 
In addition we have continued to formalise and monitor 
our control environments across the business to 
strengthen our existing arrangements and to ensure 
we are well placed to meet the requirements of future 
changes to the Corporate Governance Code.
At the start of the year the reporting lines for the Risk 
Management team and Internal Audit were amended 
to reflect updates to management’s ownership and 
accountability for management of risk, and to provide 
clarity over the independence of the audit function.
The Committee continues to conduct regular assessments 
of the quality and effectiveness of the internal and 
external audit processes and we have considered a 
variety of matters aligned with the Group’s principal risks. 
I thank my fellow Committee members for their valuable 
contribution and support during the year, and I welcome 
any comments or questions from shareholders.
Composition
The members of the Committee are all independent 
Non-Executive Directors who, together, have extensive 
commercial, financial and operational experience and 
skills relevant to the Group and are all independent in 
character and judgement and free from any relationship 
or circumstance which may, could or would be likely to, 
or appear to, affect their judgement.
The Committee continues to be chaired by Jo Boydell, 
who was appointed to the role in April 2019. The Board 
considers that, by virtue of her current and recent 
executive roles, details of which are set out on page 
53, Jo has recent and relevant financial experience 
and the Company complies with the requirements of 
the Code in this respect. Other Committee members 
who served during the year are Alison Hutchinson, 
Loraine Martins and Gill Barr. Loraine Martins stepped 
down from the Committee on 31 July 2024 and we 
welcomed Bruce Marsh as a new Non-Executive 
Director on 1 August 2024.
Biographies of the Independent Non-Executive 
Directors are included on pages 52 and 53 and a 
summary of their principal skills and experience is 
shown on page 57.
Regular attendees at Committee meetings include 
the Chair of the Board, Chief Executive Officer, Chief 
Financial Officer, Head of Internal Audit, Head of Risk, 
Group Finance Director, Company Secretary and the 
external auditor. The Committee held three scheduled 
meetings in the year. Details of attendance at 
scheduled Committee meetings can be found on page 
58. The Committee Chair also meets with the CFO, 
Group Finance Director, Head of Internal Audit, Head 
of Risk and external auditor prior to each Committee 
meeting and on an ad hoc basis.
A U D I T  A N D  R I S K  C O M M I T T E E  R E P O R T
On behalf of the Board I am pleased to present  
this year’s Audit and Risk Committee report. 
 “The primary responsibilities of the Committee 
remain the oversight of the Group’s external 
financial reporting, oversight of internal 
controls and risk management activities, and 
ensuring the effectiveness of both the internal 
audit function and the external audit.”
J O  B OY D E L L
Chair of the Audit and Risk Committee
 Bio on page 53

62
DFS Furniture plc Annual Report & Accounts 2024
Governance
Performance evaluation
The evaluation of the performance of the Audit and 
Risk Committee was carried out as part of the wider 
review of Board effectiveness, further details of which 
can be found in the Corporate Governance report on 
page 59. There were no significant concerns raised 
from this review and the Committee was deemed  
to be operating effectively.
Roles and responsibilities
The Audit and Risk Committee assists the Board 
in discharging its responsibilities with regard to the 
oversight of financial reporting, internal controls and 
risk management, and internal and external audit.
Financial reporting
The ultimate responsibility for reviewing and approving 
the Annual Report and Accounts and the half-yearly 
reports remains with the Board. 
The Committee reviews the content of the Annual 
Report and Accounts and advises the Board on 
whether, taken as a whole, they are fair, balanced 
and understandable and provide the information 
necessary for shareholders to assess the Group’s and 
Company’s position and performance, business model 
and strategy. This review includes an assessment of 
the adequacy of the disclosure with respect to going 
concern and viability reporting and due consideration to 
laws and regulations, the Task Force on Climate-related 
Financial Disclosures (‘TCFD’), the provisions of the UK 
Corporate Governance Code and the requirements of 
the Listing Rules.
In reviewing the Annual Report for the 53 weeks 
ended 30 June 2024, the Committee considered 
the balance of the Strategic report with respect to 
proportional focus on positive and negative results 
and events, adequate disclosure of risks and the 
consistency of reporting of financial and other 
measures. The Committee also considered the extent 
and prominence of alternative performance measures 
presented. This additional review by the Audit and Risk 
Committee, supplemented by advice received from 
external advisors during the drafting process, assisted 
the Board in determining that the report was fair, 
balanced and understandable at the time that it  
was approved. 
The Committee also reviews the content of the  
Annual Report to ensure the impacts of climate related 
risks and opportunities are explained and that, taken 
as a whole, the Annual Report provides a coherent and 
connected view of climate reporting. Further detail on 
climate reporting is included in the Responsibility and 
sustainability report and also outlined in the Risks and 
uncertainties.
Significant items considered in relation  
to the financial statements
During the year the Committee reviewed items relating 
to going concern and viability, impairment, inventory, 
pensions and provisions. The Committee considered 
the significant matters below in relation to the financial 
statements and how these were addressed. This 
included reviewing papers prepared by management 
detailing the basis of and rationale for the treatments 
adopted. The Committee also received reports from 
and held discussions with the external auditor to ensure 
that a robust level of challenge had been made to 
management’s assessments and to confirm that there 
were no significant differences of opinion between 
management and auditors.
A U D I T  A N D  R I S K  C O M M I T T E E  R E P O R T  C O N T I N U E D
Area of Focus
Action
Presentation of financial statements
Pages 19 and 20
The Group uses Alternative Performance Measures 
(APM’s) and includes additional disclosures, including 
reconciliations to statutory measures.
The Committee considers it important to consider 
statutory measures and the APMs when reviewing these 
financial statements.
In particular, items excluded from underlying results 
were reviewed by the Committee and it is satisfied that 
the presentation of these items is clear and that there 
is adequate disclosure of these material non-recurring 
items. The net non-underlying charge for the year was 
£10.8m and the most significant items relate to fees for 
the Group’s refinancing activities, costs related to closure 
of the Group’s Berkeley Magna factory and woodmill site, 
and provision for estimated costs to make good land 
slippage damage at one of the Group’s sites.
Going concern and viability reporting
Page 28
In addition to the going concern statement, the Group 
is required to make an assessment of its longer term 
viability. This requires the application of a number 
of judgements and estimates, particularly given the 
continuing macroeconomic uncertainty.
The Committee, along with the Group’s external 
auditor, has reviewed management’s assessment of the 
financial liquidity prospects of the Group for the three 
years from 30 June 2024, being a reasonable period for 
the assessment of key risks for a retail business given 
continuing political and economic uncertainties. This 
review included challenging the base case assumptions 
and reviewing the downside scenarios and stress tests.
The Committee reviewed and challenged management’s 
assessment of expected compliance with the banking 
covenants and the extension of terms agreed with the 
banks and concluded that the going concern assumption 
remains appropriate and that the Board is able to make 
the viability statement on page 28 of the Strategic Report.
Impairment of goodwill and other intangible assets
Note 10 to the consolidated financial statements
As a result of business acquisitions, the Group has 
recognised significant balances for goodwill. Goodwill 
must be tested annually for impairment; other 
intangible assets are tested when there are indicators 
that they may be impaired.
The assessment of potential impairment requires a 
number of judgements and estimates to be made in 
determining the relevant future cash flows and the 
discount rate to be applied.
The Committee reviewed and challenged the approach 
taken by management to impairment testing, and 
assessed the reasonableness of the underlying 
assumptions and financial forecasts used. The 
Committee considered the appropriateness of the 
conclusions reached, and also reviewed the external 
auditor’s report and discussed their observations and 
findings in this area.
The Committee will continue to review the carrying value 
of intangible assets at least annually, or in the event of any 
significant changes to the structure or circumstances of 
the Group.

63
DFS Furniture plc Annual Report & Accounts 2024
Governance
Area of Focus
Action
Parent company investments
Note 2 to the Company financial statements
The ultimate parent company of the Group,  
DFS Furniture plc, holds a significant value of  
investments in subsidiary companies in the Group. 
The carrying value of these investments and related 
intragroup borrowings is supported by the estimated 
value in use of the underlying trading entities. 
Assessment of the estimated value in use requires a 
number of judgements and estimates to be applied.
The Committee reviewed management’s assessment 
of the recoverability of the parent company investments, 
including the underlying judgements and estimates, 
and considered the consistency of these with the 
assessment of the impairment of intangible assets 
as noted above. The Committee considered the 
appropriateness of the conclusions reached, and also 
reviewed the external auditor’s report and discussed their 
observations and findings in this area.
The Committee will continue to review the carrying value 
of the parent company investments at least annually, or 
in the event of any significant changes to the structure or 
circumstances of the Group.
A U D I T  A N D  R I S K  C O M M I T T E E  R E P O R T  C O N T I N U E D
In respect of the Group’s financial reporting, the 
Finance department is responsible for preparing the 
Group financial statements using a well-established 
process and ensuring that accounting policies are 
in accordance with International Financial Reporting 
Standards. All financial information published by the 
Group is subject to the approval of the Audit and Risk 
Committee and the Board.
There have been no failings in the operation of the 
Group’s internal controls during the financial year 
under review that have materially affected the Group’s 
control over financial reporting. The Committee has 
maintained oversight of key processes and controls 
development in the Group. During FY24 significant 
progress has been made on inventory processes and 
valuation and the Committee received regular updates 
to support appropriate action.
As highlighted in the previous annual report, to 
further formalise alignment to the existing corporate 
governance requirements, and to ensure we meet 
upcoming changes to the corporate governance 
code, a project to enhance the structure, monitoring 
and reporting of the Group Internal Controls over 
Financial Reporting commenced during the year, 
and will align with a wider internal controls project 
designed to formalise, enhance and monitor the 
control environment underpinning future disclosures 
on material controls. This project gives us a structured 
framework to document, enhance and remediate 
control gaps that although are not significant to the 
financial statements are an opportunity to mature 
our control environment. The Group’s goal remains a 
thorough and orderly approach to compliance.
The Board, with advice from the Audit and Risk 
Committee, is satisfied that an effective system of 
internal controls and risk management is in place which 
enables the Group to identify, evaluate and manage key 
risks and which accords with the guidance published by 
the FRC. These processes have been in place since the 
start of the financial year and up to the date of approval 
of the accounts. Further details of specific material risks 
and uncertainties facing the business can be found on 
pages 21 to 28.
Oversight of Internal Audit
The Committee considers the resources and plans of 
the Internal Audit function at each meeting. The role of 
Internal Audit, its reporting line and key responsibilities 
are contained within an Internal Audit Charter which 
is approved annually by the Committee, and was last 
approved at the July 2024 meeting. 
Historically the in-house Internal Audit function 
has provided detailed coverage of the operations 
of the retail and distribution operations of the 
business, highlighting trends and significant issues 
to management through operational audits, which 
has covered the majority of sites on a two-year 
cycle. The in-house audit team is supplemented by 
specialist assurance providers to give coverage on 
other areas including cyber risk and IT. Following a 
change in reporting line and separation from the Risk 
Management function during FY24, internal audit 
undertook an additional series of risk-based audits 
under a plan of work approved by the Committee,  
to provide greater coverage across key risk areas. 
A detailed assurance mapping exercise was 
commenced during the year to support this risk-based 
planning, and the Committee considers the work of 
Internal Audit alongside a variety of other assurance 
sources including internal and externally sourced 
reviews and the use of specialists as required. 
A proportion of the in-house Internal Audit resource is 
retained to allow the function to respond to changing 
business needs or emerging issues which sit outside 
the agreed audit plan. All work of Internal Audit,  
in-house and externally sourced, planned or otherwise, 
is summarised and reported to the Audit and Risk 
Committee.
Summarised reporting of internal audit results is 
provided to the Governance, Risk and Compliance 
Committee on a monthly basis and also at each Audit 
and Risk Committee meeting. In addition, the status of 
all agreed management actions arising from internal 
audit work is monitored and reported to the Committee, 
either through the performance of detailed follow-up 
reviews for operational audits, or by tracking, reporting 
and following up individual actions from other audits.  
 
In addition to existing requirements, the Committee 
monitors and considers future corporate reporting 
developments in order to develop the Group’s 
approach to meet any new requirements. During 
the year the Group has continued to monitor 
developments and to work towards anticipated 
requirements on UK corporate governance reform  
and this will be an ongoing area of focus for FY25.
Internal control and risk management
Alongside our risk management processes, key 
components of the Group’s internal controls 
environment include: 
	–
Clearly defined lines of accountability via a Group 
delegation of authority and underlying business 
area delegations. 
	–
The Group’s Code of Conduct and suite of policies, 
setting the floor of minimum commitments for our 
business conduct. These commitments are linked 
to the Group’s principal risks and uncertainties 
and ensure we act in line with relevant legal and 
regulatory requirements, as well as industry 
standards and stakeholder expectations. 
	–
Procedures, operating standards and colleague 
training for each of our business and key functional 
areas as appropriate, to support the management 
of key risks and establishing ways of working within 
the Board’s approved risk appetite. These cover 
areas ranging from financial reporting, corporate 
compliance, information security, interest free 
 
credit compliance, modern slavery, anti-bribery and 
ethical sourcing.
	–
Relevant business areas and functions own these 
underlying components of our internal controls 
environment, and are responsible for ensuring 
control processes and activities are maintained and 
operate effectively. 
	–
Functional assurance activity also takes place 
across the business to target key risk areas, 
overseen by relevant business experts or specialist 
functional teams, including our Financial Controls, 
Cyber Security and Financial Conduct Authority 
Compliance teams.
The GLT conducts a quarterly risk review and a 
Governance, Risk and Compliance Committee 
comprising senior management meets monthly to 
review changes in the regulatory/legal landscape, 
with key points forming the basis of the Audit and 
Risk Committee discussion. The risk team regularly 
assesses and highlights new and emerging risks, 
changes in rating of principal risks and developments 
on risk management to the GLT.
The framework of internal controls is designed to 
manage rather than eliminate the risk of failure to 
achieve business objectives and can only provide 
reasonable and not absolute assurance against 
material misstatement or loss, or fraud.

64
DFS Furniture plc Annual Report & Accounts 2024
Governance
A U D I T  A N D  R I S K  C O M M I T T E E  R E P O R T  C O N T I N U E D
Whistleblowing
The Group is committed to the highest standards of 
openness, honesty, integrity and accountability and, 
as a result, has a whistleblowing policy in place. This 
policy is intended to make employees or third parties 
aware that they should report any serious concerns or 
suspicions about any wrongdoing or malpractice on 
the part of any employee of the Group. The process 
is confidential and reports can be made anonymously 
and without fear of being treated unfairly after making 
a report. Examples include fraud, breakdown in internal 
controls, misleading customers, bribery, modern 
slavery, dishonesty, money laundering, corruption and 
breaches of data protection or health and safety. 
During FY24 the Group has continued to report and 
analyse whistleblowing incidents, including outcomes 
of investigations, trends and highlights are reviewed at 
the monthly Group Governance, Risk and Compliance 
Committee and shared with the Audit and Risk 
Committee.
During the year, there were 24 (FY23: 29) reports 
received through the whistleblowing process, all of 
which were fully addressed in accordance with the policy.
Fraud risk
The Committee considered the fraud risk assessment 
report from Internal Audit and noted that no frauds 
have been identified during the year that would have  
a material impact on the Group’s financial results.
The responsibilities of the Directors and external 
auditor are set out on pages 91 and 98. As set out 
in the Directors’ report, the Directors consider the 
Group’s business to be a going concern. The Group’s 
viability statement can be found on page 28.
J O  B O Y D E L L
Chair of the Audit and Risk Committee
25 September 2024
The status of management actions is shared with the 
GLT monthly, prior to presentation to the Committee. 
Common themes emerging from internal audit work are 
also fed back to operational leadership teams to support 
controls and process improvements.
Oversight of external audit
Assessment of effectiveness and quality of the 
external audit process
The Audit and Risk Committee oversees the 
relationship with the external auditor and considers  
the re-appointment of the Group’s auditor, before 
making a recommendation to the Board to be put  
to shareholders.
As part of this responsibility to assess the effectiveness 
of the external auditors, the Committee approved the 
audit plan for the financial reporting period of 53 weeks 
ending 30 June 24 and reviewed the auditor’s findings 
and management representation letters.
In addition to consideration of the audit process, 
responses to questions from the Committee and 
the audit findings reported to the Committee, a 
structured feedback exercise was again undertaken 
during the year. This exercise collated feedback on a 
wide range of factors from Non-Executive Directors, 
senior managers and relevant colleagues from the 
Finance, Internal Audit and Risk, Legal and Compliance 
teams. The results of this feedback identified 
strengths in the audit scoping, governance, quality 
control and judgement. Relative opportunities remain 
in communication and fees, although progress was 
achieved since FY23. These results supported the 
Committee in its conclusion that KPMG LLP continues 
to be effective, objective and independent in its role as 
external auditor.
Appointment of the external auditor
The Group’s external auditors were re-appointed 
in FY22 following a tender process as detailed in 
previous annual reports. Under current UK corporate 
governance requirements the external audit provision 
will be subject to another tender no more than ten 
years later, ahead of the start of the FY32 audit.  
The Committee has recommended to the Board  
the reappointment of KPMG LLP as auditor for  
the FY25 audit.
Independence and objectivity 
The external auditor is required periodically to assess 
whether, in its professional opinion, it is independent 
and those views are shared with the Audit and Risk 
Committee. The Committee has authority to take 
independent advice as it deems appropriate in order  
to resolve issues on auditor independence. No such  
advice has been required to date. There are no 
contractual obligations in place that restrict the choice 
of statutory auditor.
In line with regulation, the previous external Audit 
Partner rotated off the audit at the end of the FY23 
audit. The Committee welcomed Gill Hopwood-Bell  
as the new external audit partner for FY24. 
Non-audit services and fees
The Committee regularly reviews the Group’s policy on 
non-audit services, which governs the provision of non-
audit services provided by the auditor and, in summary, 
categorises the types of non-audit services as:
	–
Prohibited – services that have the potential to 
impair or appear to impair the independence of 
their audit role;
	–
Permissible (subject to approval limits) –  
services which primarily relate to work that is 
outside the required scope of the statutory audit, 
but is consistent with the role of the external 
statutory auditor; and
	–
Services to be considered on a case-by-case 
basis – all other services of an advisory or other 
nature that do not compromise the independence 
of the external auditor.
In any event, within each of the Group’s legal entities, 
the cumulative total of non-audit fees paid to the 
external auditors within each financial year must not 
exceed 70% of the average audit fee for the last three 
financial years. The above policy has been adhered to 
throughout the financial year, during which the only 
non-audit services provided by the Group’s external 
auditor were an interim review, which is closely related 
to the audit and is permissible assurance work under 
the policy. The audit and interim review fees for the year 
in respect of the Group and its subsidiaries were £0.8m.

65
DFS Furniture plc Annual Report & Accounts 2024
Governance
The primary focus this year has been on; reviewing 
the talent across the Group to ensure that both 
the Board and the Group Leadership Team has the 
necessary skills, experience, and diversity of thinking to 
support the strategy of the Group going forward, the 
appointment of an additional Non-Executive Director 
and on the tri-annual external Board Evaluation. 
Appointments to the Board, as with other positions 
within the Group, are made on merit according to the 
balance of skills, experience, diversity, and inclusion 
offered by prospective candidates. The Committee 
adopts a formal and transparent procedure for the 
appointment of new Directors to the Board.
Non-Executive Director appointment
Bruce Marsh joined the Board in August 2024 as a 
new Independent Non-Executive Director, bringing 
significant additional retail and finance expertise. 
Following the decision by Loraine Martins to step 
down from her role as a Non-Executive Director, the 
Committee is currently reviewing how we continue to 
ensure that the colleague voice is heard at Board level. 
A decision on the role of Designated Non-Executive 
Director for workforce engagement will be announced 
in due course. New Board members are always 
welcomed into the business through a comprehensive 
induction, coordinated by the Company Secretary.
Composition
The Code recommends that the majority of the 
Nomination Committee consists of Non-Executive 
Directors, independent in character and judgement 
and free from any relationship or circumstance which 
may, could or would be likely to, or appear to, affect their 
judgement. Each of the Non-Executive Directors is a 
member of the Nomination Committee. The Board 
considers that each of the Non-Executive Directors 
are independent. The Chair was independent upon 
appointment and as such, the Company complies 
with the Code. The Committee’s terms of reference 
are available on the Company’s corporate website at 
www.dfscorporate.co.uk. Although only members of 
the Committee have the right to attend Committee 
meetings, the Chief Executive Officer and the Chief 
Financial Officer are invited to attend meetings where 
appropriate. The Nomination Committee will meet as 
often as it deems necessary but, in accordance with its 
terms of reference, at least twice a year. 
Principal duties
The purpose of the Committee is: (i) to assist the 
Board by keeping the composition of the Board under 
review; (ii) to make recommendations within agreed 
terms of reference (to the Board) on the appointment 
of Executive and Non-Executive Directors ensuring 
the Board is sufficiently diverse and has the correct 
blend of skills, knowledge and experience required to 
support the Company; (iii) to oversee the succession 
plans for the Board and senior management; and (iv) 
to ensure that there are processes in place to secure a 
diverse pipeline of potential candidates for succession 
to key management positions and to the Board. The 
Nomination Committee regularly updates a matrix of 
the skills brought to the Board by all Directors; both 
Executive and Non-Executive. Details of the skills and 
experience of the Directors are shown on page 57.
N O M I N AT I O N  C O M M I T T E E  R E P O R T
Welcome to the report from the Nomination Committee.
 “This year, the Nomination Committee has 
focused on ensuring that the Board has the 
necessary skills, experience and diversity  
of thinking to support the strategy of the  
Group going forward.”
S T E V E  J O H N S O N
Chair of the Nomination Committee
 Bio on page 52
Key activities during FY24
	–
Continuing to assess the composition of 
the Board to ensure it remains well placed 
to discharge its responsibilities
	–
Conducting the search for and the 
appointment of a new Non-Executive 
Director
	–
Reviewing the pipeline of talent within the 
Group Leadership Team and assessing 
their development needs
	–
Conducting the external Board evaluation 
by Gould Consulting
	–
Reviewing the Board Equity, Diversity & 
Inclusion Policy in May 2024

66
DFS Furniture plc Annual Report & Accounts 2024
Governance
N O M I N AT I O N  C O M M I T T E E  R E P O R T  C O N T I N U E D
‘Everyone Welcome’
DFS is a Group that lives its values and is committed 
to having a diverse and inclusive workforce and culture 
throughout the organisation. Our objective of driving 
the benefits of a diverse Board, senior management 
team and wider workforce is underpinned by our 
Board Equity Diversity & Inclusion Policy, which can 
be viewed on our corporate website. The Board and 
GLT believe a diverse and inclusive workforce and a 
culture where everyone is welcome, is crucial to the 
long-term success of the Group. I can report that we 
currently have three female Directors out of our Board 
of seven directors. The biographies of the Board of 
Directors can be found at page 52 and 53 of the report. 
The Committee takes an active interest in the quality 
and development of talent and capabilities of the GLT 
ensuring that appropriate opportunities are in place  
to develop high-performing individuals across Group. 
This year 12 of our senior leaders undertook our  
12 month long Leader Development programme.  
The programme was developed with a range of external 
partners to develop an in-depth understanding of 
culture, corporate governance leadership and key 
strategic challenges and opportunities. The team were 
challenged to develop a new approach to improving  
the sustainability of our products and how we can meet 
the challenge of Net Zero. Having joined the cohort 
for a session on corporate governance and the role 
of a Non-Executive Director, I was impressed by the 
commitment and enthusiasm of everyone involved.
Board evaluation
As required by the Code, the Board undertakes  
an annual evaluation of its activities and those of its 
Committees. This year facilitated by Gould Consulting, 
the Board conducted an externally led review of its 
effectiveness. Between March and May 2024, a  
three-stage process was followed. More information 
on the process and outcomes is detailed on page 59 of 
this Corporate Governance report. The performance of 
the Nomination Committee was reviewed as part of the 
evaluation process, and I am pleased to report that the 
evaluation concluded that the Committee continues  
to operate effectively.
What we will do in 2025
	–
Continue to assess the Board skills and composition 
of the Board.
	–
Look to further strengthen the Board through 
the appointment of an additional Non-Executive 
Director to ensure that we have the right blend of 
skills for the current environment and that we have 
the right experience and tenure to deliver continuity 
and succession in the fullness of time.
	–
Conduct an internally led review of the Board’s 
performance with greater focus on the risk and 
control environment as we prepare for the new  
UK Corporate Governance Code 2024.
	–
Review the frequency of meetings and terms  
of reference of the Committee.
	–
Review the Group Leadership Team succession 
planning and talent management strategy
S T E V E  J O H N S O N
Chair of the Nomination Committee 
25 September 2024

67
DFS Furniture plc Annual Report & Accounts 2024
Governance
Contents of this report
67	
Part A: Annual statement by the Remuneration 
Committee Chair
70	
Part B: Remuneration at a glance
71	
Part C: Our remuneration philosophy and workforce 
reward
73	
Part D: Remuneration policy 
81	
Part E: Annual Report on Remuneration 
Committee members during FY24
	–
Gill Barr (Chair)
	–
Alison Hutchinson 
	–
Jo Boydell
	–
Loraine Martins
Part A: Annual statement by the 
Remuneration Committee Chair
The Remuneration Report provides a comprehensive 
overview of our remuneration framework (including 
the rationale behind the changes to the Directors’ 
Remuneration Policy), its implementation and its 
alignment with the business strategy.
Remuneration in context 
Against a backdrop of very challenging market 
conditions, this past year has seen continued and 
sustained improvements in the capabilities of the 
Group, evidenced by the fact that we have maintained 
our market leading position whilst improving gross 
margin rate and delivering high levels of customer 
conversion and satisfaction.
However, with market demand levels falling to record 
lows, continuing supply chain disruption in the Red Sea 
and the business having to absorb significantly higher 
costs as a result of high levels of international freight 
rates and continued elevated interest rates, this has 
inevitably resulted in disappointing financial results. 
Given these challenges, the Board concluded that it 
would not be in the best long term interests of the 
Group and our shareholders to propose a final dividend.
The business has responded to these challenges by 
taking decisive action to accelerate a number of cost 
cutting initiatives while being resolute in protecting and 
improving our customer facing resources to deliver 
good outcomes for our customers. 
The medium term prospects for upholstered furniture 
remain strong and we are confident that the our leading 
market position and strategy will ensure that the 
business is well positioned to take advantage of the 
market rebound.
The Remuneration Committee carefully considered  
the experiences of all key stakeholders, as well as  
overall Group performance, when making decisions  
on executive remuneration. We have outlined below  
the key drivers of our decisions.
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T
On behalf of the Board, I am pleased to present the Remuneration  
Committee report for the financial year ended 30 June 2024.
 “It is critical that we can effectively incentivise 
our senior leaders to make the best long term 
decisions that successfully deliver our strategy.” 
G I L L  B A R R
Chair of the Remuneration Committee
 Bio on page 53
Key activities during FY24
	–
Review of the Directors’ Remuneration 
Policy and the introduction of the new  
DFS Group Share Plan 
	–
Consultation with shareholders in relation 
to the Directors’ Remuneration Policy
	–
Determining outturns for incentives in 
respect of FY24, taking into consideration the 
experience of key stakeholders over the period
	–
Assessing the competitiveness of 
executive director and executive 
committee remuneration arrangements
	–
Setting performance targets for the FY25 
annual bonus and performance underpins 
for the FY25 DFS Group Share Plan awards
	–
Consideration of market trends and 
governance updates
	–
Review of Committee’s terms of reference
	–
Consideration of pay and conditions across 
the wider workforce

68
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Remuneration Policy Review
Our existing remuneration policy was approved by 
shareholders at the 2021 AGM. In line with the normal 
three-year cycle, we will be seeking shareholder 
approval for a new remuneration policy (as set out  
on pages 73 to 80) at the 2024 AGM.
During the year, the Committee conducted a thorough 
review of our remuneration framework to ensure it 
continues to be aligned to our strategy. As part of 
this review, we consulted extensively with our major 
shareholders (who together hold around 90% of 
the Issued Share Capital) and the main shareholder 
representative bodies (IA, ISS and Glass Lewis). 
Following this review, and taking into account feedback 
received from our shareholders, the primary change 
being proposed is to introduce a restricted share 
scheme – the DFS Group Share Plan (“DSP”) to replace 
the current performance based LTIP as our long-term 
incentive plan. Further details around this change are 
outlined below.
Introduction of the DSP
As highlighted previously, DFS continues to operate 
in a very challenging market, facing high levels of cost 
inflation alongside significant increases in interest rates, 
which places demand in the UK upholstery market 
under significant pressure and creates a volatile  
market environment.
Against this backdrop, it is critical that we can  
effectively incentivise our senior leaders to make the 
best long-term decisions that will successfully deliver 
DFS’ strategy. This requires them to be able to have 
the flexibility to respond in an agile way to the dynamic 
economic context and the Committee considers that 
the current LTIP, where targets are fixed for three years, 
limits the degree of flexibility required in this rapidly 
changing environment. The current market dynamics 
also make it difficult to set sufficiently robust and 
motivational three-year targets for a performance 
based LTIP.
The Remuneration Committee considers that in  
the current market the DSP is more effective than  
a performance based long-term incentive plan for  
the following key reasons:
	–
The DSP is a more flexible reward framework.  
The Committee believes that restricted shares will 
encourage management to make the best long-
term decisions for the business while allowing for 
agility of decision making, enabling management 
to quickly respond to the ever-changing 
macroeconomic and consumer environments.
	–
We believe in the principle that our Executive 
Directors should be directly aligned with our 
shareholders. The DSP provides a simple and 
transparent reward framework which can support 
the creation of significant long-term equity 
ownership and through this, alignment with the 
shareholder experience.
	–
DSP awards will support the Executive Directors in 
building a long-term shareholding in the business, 
which supports retention and motivation of key 
executives in a challenging talent market.
	–
We already use restricted shares as a form of long 
term-reward within the business, and therefore 
adopting the DSP for our Executive Directors will 
deliver alignment across the Group.
In developing the new remuneration policy, the 
Committee carefully considered the purpose of each 
element of the remuneration package in incentivising 
our Executive Directors to deliver on the DFS strategy 
and to provide sustainable shareholder returns. The 
Committee believes that introducing the DSP alongside 
our current Annual Bonus, which drives short term 
performance against DFS’ key financial and strategic 
objectives each year, and shareholding guidelines is the 
best combination to incentivise our Executive Directors 
to make the right decisions for the business that will 
ultimately lead to shareholder value creation.
DSP – design parameters
The proposed DSP is fully aligned with established 
best practice guidance in the UK listed market, as 
summarised below: 
	–
Maximum awards under the DSP are based on  
a “haircut” of 50% from current LTIP award levels,  
 
resulting in maximum awards of 87.5% of salary for 
the CEO and 70% of salary for the CFO. For FY25 we 
will be further discounting the DSP awards granted 
to 80% of salary for the CEO and 65% of salary 
for the CFO to reflect the shareholder experience 
during the year. Further details are provided below.
	–
Awards are earned over a vesting period of three 
years, followed by a two-year post-vesting holding 
period.
	–
Awards are subject to robust underpins that are 
focused on ensuring that DFS continues to deliver 
on its strategy, maintains robust governance 
and provides an appropriate safeguard for our 
shareholders, in line with guidance and best practice. 
The underpins for FY25 awards are as follows: 
•	
Performance against DFS’ key strategic 
priorities being at an appropriate level, including 
those related to our sustainability objectives 
over the vesting period.
•	
Whether there is a material weakness in the 
underlying financial health or sustainability of  
the business. Factors such as (but not limited to) 
revenue, underlying profit, free cash flow and 
ROCE would be considered.
•	
Whether there has been a materially serious 
reputational event which could have been 
reasonably foreseen.
At the end of the vesting period the Committee will 
consider whether or not the underpin has been met.  
If it is judged that the underpins have not been met, 
then the Committee will determine what level of scale 
back to the level of vesting would be appropriate. 
In direct response to investor feedback, the Committee 
has developed an internal dashboard to support the 
Committee in its assessment of the underpins. This 
dashboard will allow the Committee to assess how the 
Company and individuals have performed against a set 
of key financial and non-financial metrics across the 
vesting period, further supporting a holistic assessment 
of performance and adding additional robustness to the 
process. Detail around the assessment of the underpins 
will be provided in the relevant Directors’ Remuneration 
Report at the time of vesting.
The views of our shareholders are important to the 
Committee and we were pleased that on consultation, 
the majority of our shareholders were supportive of 
our proposals and understood the rationale behind 
the proposed introduction of the DSP for DFS at the 
current time. We thank our shareholders for the time 
they took to provide their feedback, which helped 
shape the final proposals. 
Pay outcomes in FY24
Group performance summary
	–
Reflecting challenging macroeconomic conditions, 
Group loss before tax from continuing operations 
for the year was £1.7m (FY23: profit of £29.7m) 
	–
Group Revenue from continuing operations for 
FY24 of £987.1m (FY23: £1,088.9m)
	–
Delivery of £27.5m of operating cost reductions, 
growing our full year gross margin rate by +140bps 
year on year
	–
Achieved record high post purchase and post 
delivery customer NPS scores.
Annual Bonus in FY24
The bonus for FY24 was based 50% on profit before 
tax, 20% on cash flow, 10% on environmental targets, 
10% on social targets and 10% on customer NPS. 
Despite strong performance against the non-financial 
measures, threshold PBT was not achieved and 
therefore no bonuses were payable to the Executive 
Directors.
LTIP vesting in respect of FY24
The 2021 LTIP award was based 50% on Adjusted EPS, 
15% on relative TSR growth against the FTSE 250 Index 
(excluding investment trusts) and 35% on the FTSE 
350 General Retailers Index. Adjusted EPS was 1.5p 
versus a threshold level of 24.8p and so this element 
did not vest. The relative TSR performance against 
both peer groups was also below the threshold and 
therefore the 2021 LTIP award lapsed in full. 
The Committee considered that a nil outcome of the 
annual bonus and LTIP outcome was appropriate in light 
of overarching business performance and the broader 
experience of shareholders and therefore no discretion 
was exercised in relation to these awards.

69
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Implementation for FY25
Base salary for FY25
The base salaries for Executive Directors were 
increased by 2%, effective 1 July 2024, in line with  
the average increase applied to the majority of our 
wider workforce. 
Annual Bonus for FY25
The bonus opportunity for the Chief Executive 
Officer will remain at 120% of salary and for the Chief 
Finance Officer 110% of salary. The FY24 bonus will 
therefore continue to have a 70% weighting on financial 
measures (50% Profit Before Tax and 20% Cash 
Flow) and a 30% weighting on strategic non-financial 
measures. In recognition of the strategic priorities for 
the Group over the next year, 15% of the bonus will be 
based on the delivery of ‘Business Critical’ objectives, 
which are linked to the leadership team’s successful 
delivery of specific projects and objectives aiming to 
facilitate the Group’s transformation and enhance 
its market positioning, financial health, employee 
engagement and operational effectiveness. The 
strategic non-financial measures will therefore be 
based on 5% environment, 15% business critical 
objectives and 10% customer.
DFS Group Share Plan awards for FY25
Subject to shareholder approval at the 2024 AGM, 
the intention is to grant awards under the new DFS 
Group share Plan to the CEO and CFO for FY25. As 
noted above, the intention is to grant reduced awards 
of 80% of salary and 65% of salary to the CEO and 
CFO respectively. This represents a c.55% reduction 
from the original LTIP award level. The Committee 
determined that it was appropriate to make this further 
reduction to align with the shareholder experience, 
taking into account the withdrawal of the final dividend 
for FY24.
In line with the new remuneration policy, the award will 
vest after three years subject to the achievement of 
robust underpins, as outlined above. A two-year post 
vesting holding period will also apply. 
The intention is that awards will revert to their normal 
award levels of 87.5% and 70% of base salary for the 
CEO and CFO for FY26. 
Our colleagues
Our colleagues are vital to the success of the Group.  
I am grateful for all the passion, commitment and hard 
work shown by all our colleagues across the Group, 
which is fundamental to our ability to deliver fantastic 
products and service to our customers. 
The Committee continues to be mindful of the wider 
colleague experience, which is a key consideration in 
determining the approach to take for our Executive 
Directors, including as part of the review of the 
directors’ remuneration policy.
A summary of our remuneration philosophy and 
principles that applies across the Group is set out  
on page 71.
Resolutions proposed at the 2024 AGM
The new remuneration policy will be presented to 
shareholders for a binding vote, while the Annual Report 
on Remuneration will be presented for an advisory vote 
at the 2024 AGM.
In addition, the new DFS Group Share Plan rules will be 
presented to shareholders for approval.
I hope that our shareholders will continue to support 
the decisions we have made.
G I L L  B A R R
Chair of the Remuneration Committee
25 September 2024

70
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Part B: Remuneration at a glance 
Base Salary
Tim Stacey received: £496k
John Fallon received: £397k
Base Salary
Tim Stacey: £510,000 (increase of 2%)
John Fallon: £405,050 (increase of 2%)
Salary increases in line with the majority of the 
wider workforce
Pension and benefits
	–
Pension aligned to wider workforce rate at 
4% of salary
	–
No change to taxable benefits
Bonus opportunity (% of salary)
Tim Stacey: 120% John Fallon: 110%
Key structural features
	–
25% of any bonus earned will be deferred 
into shares for two years
	–
Committee retains discretion to adjust 
bonus outcomes to reflect underlying 
performance of business
	–
Malus and clawback provisions apply
Pension and benefits
	–
Pension aligned to wider workforce rate at 4% of salary
	–
Taxable benefits remain unchanged from prior year and include  
a company car and private medical insurance (including cover  
for spouses and dependents)
Implementation of Remuneration Policy in FY24
Implementation of Remuneration Policy in FY25
Annual Bonus
Total bonus payout (% of maximum) 
Tim Stacey: 0% John Fallon: 0%
Performance measure
Weighting
Outcome (% of max)
Group profit before tax
50%
0%
Group free cash flow
20%
0%
Environmental
10%
100%
Social (Inclusion)
10%
96%
Customer
10%
100%
Total
0% 
Profit underpin not met
Payment of the FY24 bonus was subject to achievement of a threshold Group PBT, which was not met.  
No annual bonus was therefore paid.
Annual Bonus
Performance measure*
Weighting
Group profit before tax
50%
Group free cash flow
20%
Business critical
15%
Established customer NPS
10%
Environmental
5%
* 	
Targets are deemed commercially sensitive and will be 
disclosed retrospectively 
DFS Group Share Plan
FY25 DSP opportunity (% of salary)
Tim Stacey: 80%	
John Fallon: 65%
Underpins for 2024 DSP
1.	 Performance against DFS’ key strategic 
priorities being at an appropriate level, including 
those related to our sustainability objectives 
over the vesting period.
2.	 Whether there is a material weakness in the 
underlying financial health or sustainability of 
the business. Factors such as, but not limited to, 
revenue, underlying profit, free cash flow and 
ROCE would be considered.
3.	 Whether there has been a materially serious 
reputational event which could have been 
reasonably foreseen.
2021 Long-Term Incentive Plan
Total LTIP payout (% of maximum)
Tim Stacey: 0%	
John Fallon: N/A
Performance 
measure
Weighting
Outcome  
(% of max)
EPS
50%
0%
TSR (FTSE 250)
15%
0%
TSR (FTSE 
350 General 
Retailers)
35%
0%
Total
0%
Single figures
Element of pay
Tim Stacey
John Fallon
Salary
£496k
£397k
Pension, 
benefits and 
other
£27k
£25k
Annual bonus
–
–
LTIP
–
–
Total
£523k
£422k
£523k
£422k
Tim Stacey
John Fallon
Details on the Committee’s assessment of the 
underpins will be disclosed in the relevant DRR  
at the time of vesting.
To support the Committee’s assessment of 
the underpins, an internal dashboard has been 
developed to provide a clear framework covering 
key financial and non-financial measures related  
to the underpins for the 2024 DSP award. 
Key structural features
	–
Shares vesting under the DSP will be subject  
to a two year holding period
	–
Committee retains discretion to adjust DSP 
outcomes to reflect underlying performance  
of the business as well as the experience of 
shareholders and other stakeholders
	–
Malus and clawback provisions apply

71
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Part C: Our remuneration philosophy and workforce reward
Our remuneration philosophy  
and principles 
Our Group values (pictured below) underpin our pay 
and recognition policies across the organisation and 
the remuneration principles which are supported in  
our Directors’ remuneration policy.
We believe that our ability to deliver fantastic products 
and service to our customers comes from the passion 
and commitment shown by all our people across 
all parts of the Group. It is hence imperative that we 
attract, retain and develop the best people, who do 
what they love, and in return for them to be rewarded 
fairly. Further detail on how these principles shape our 
employee value proposition is provided to the right.
DFS Values
Remuneration principles 
‘Your Deal’ proposition

72
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Remuneration framework
Our reward framework aims to foster alignment across the group and is informed by our remuneration philosophy and values outlined on the previous page.
Element of reward
Base salary
Pension and Benefits
Annual bonus and recognition awards
DFS Group Share Plan and SAYE
Group Leadership Team (5 colleagues)
Set at market 
competitive levels.
Comprehensive benefits 
offering aligned to  
market practice.
Average employer pension 
contribution is 4% of salary.
Based on a combination of financial and non-financial 
objectives, aiming to reward and incentivise strategic 
delivery and strong individual performance.
Participation in the DFS Group Share Plan offered to our top 
leadership and key talent, aligning their interests with those 
of our shareholders in the long term.
Heads of divisions and functions  
(86 colleagues)
Managers (109 colleagues)
Colleagues in operational areas across the Group (in retail 
showrooms, manufacturing sites and in the Sofa Delivery 
Company) have access to variable pay and bonuses based 
on a combination of individual and team performance.
All employees in the UK may participate in the Group’s 
Sharesave plan which offers employees the chance to 
become ‘owners’ of the Group.
All employees (4,522 colleagues)
Spotlight on inclusivity and diversity
We remain committed to our longer-term ambition to become representative of the customers we serve and the 
communities we live and work in. We continue to make progress within our cultural transformation work, building a 
workplace where everyone feels truly welcome. The conversation around equality, diversity and inclusion is strong, 
and colleagues are truly engaged in understanding the part they play.
On an organisational level, we are addressing the gender pay gap and preparing to report similarly in both the 
areas of Disability and Ethnicity, with a focus on gathering sensitive colleague information to enable us to provide 
necessary data and insights. To further our work in all these areas, we:
	–
Undertake regular colleague surveys to understand how people are feeling, with specific research done via 
our 364 Women’s network to discover how our female colleagues feel about working for us.
	–
Have a task team focused on revising our Recruitment Policy and training our Hiring Managers to remove 
any bias from the process and ensure fair consideration of candidates from underrepresented groups.
	–
Use attrition rates to calculate opportunity, have set longer term targets to achieve a 50/50 gender 
representation in showroom management.
	–
Have partnered with Diversity in Retail to offer women and people from ethnic minority backgrounds places 
on external development programmes.
	–
Built strong and effective governance around our Inclusion Steering Committee and Colleague Networks  
to drive action and momentum.
Gender pay gap reporting
In line with UK legislation, we published our Gender Pay Gap Report for 2023, demonstrating further 
progress overall across the Group, and the report is available online at dfscorporate.co.uk.
We are confident that we pay our colleagues equally for equivalent roles, regardless of gender. However,  
the majority male representation in our leadership population results in a remaining gender pay gap that  
we continue to address.
Our analysis for 2023 shows Group level reductions in both the mean and median gender pay gap figures. 
The mean gender pay gap was 4.1%, a fall of a further 2.7% against last year’s figure; the median figure 
was 4.4%, falling 0.7% in comparison to the 2022 analysis. This reflects the work done to increase female 
representation in leadership.
As a Group, our workforce is 35% female, largely due to our manufacturing and logistics populations which 
systemically attracts a male audience due to the nature of the roles. However, we have made significant 
improvements in female management in these business areas, with a conscious effort made to promote 
and develop women internally, and to shortlist more women for consideration when recruiting.
Our ongoing Diversity and Inclusion agenda places focus on building a workplace where women can thrive, 
with initiatives such as policy reviews, leadership development programmes and activities that help us to 
progress with a more modern and inclusive culture. Further information on our plans can be found within  
our Gender Pay Report on page 37.

73
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Part D: Remuneration policy
The following section sets out the 2024 directors’ remuneration policy (“2024 Policy”) which is to be subject to a 
binding shareholder vote at the AGM in November 2024. The 2024 Policy will take effect from the date of approval 
and is intended to apply for up to three years from the date of approval.
The 2024 Policy has been prepared in accordance with Schedule 8 to the Large and Medium-sized Companies  
and Groups (Accounts and Reports) Regulations 2008 as amended in 2013, the provisions of the current Code  
and the Listing Rules.
Remuneration Principles
As outlined in the Remuneration Committee Chair’s statement, during the year the Committee undertook a 
detailed review of the directors’ remuneration policy, including remuneration principles. The Committee concluded 
that the Group’s remuneration principles remain appropriate, and that the revised 2024 Policy continues to be in 
line with these principles. The remuneration principles are set out below:
	–
Attract, motivate and retain Executives and senior management in order to deliver the Group’s strategic goals 
and business outputs.
	–
Encourage and support a high-performance sales and service culture ensuring good customer outcomes.
	–
Reward delivery of the Group’s business plan and key strategic goals.
	–
Adhere to the principles of good corporate governance and appropriate risk management.
	–
Align employees with the interests of shareholders and other external stakeholders and encourage widespread 
equity ownership amongst the Group.
Overview of key changes
The primary change proposed under the 2024 Policy is the introduction of restricted shares under the DFS Group 
Share Plan (“DSP”) to replace the existing LTIP. The context in which the changes have been made and associated 
rationale are set out in the Remuneration Committee Chair’s letter on pages 67 to 69. Other minor changes have 
been made to improve the operation of the 2024 Policy, to increase clarity and to align with market practice.
Executive remuneration policy table
Element
Purpose
Operation
Maximum 
Opportunity
Performance measures/
assessment and  
recovery provisions
Base salary
To provide competitive 
fixed remuneration 
that will attract and 
retain key employees 
and reflect their 
experience and 
position in the Group
Salaries are normally 
reviewed annually, and any 
change will generally take 
effect from 1 April.
When determining the 
salary of the Executives, 
the Committee takes into 
consideration:
	– the performance of 
the individual Executive 
Director;
	– the individual Executive 
Director’s experience 
and responsibilities 
as well as progression 
within the role;
	– pay and conditions 
throughout the Group, 
including the level of 
salary increases awarded 
to other employees; and
	– the levels of base salary 
for similar positions 
with comparable status, 
responsibility and skills, 
in organisations of 
broadly similar size and 
complexity.
Increases as a percentage 
of salary are generally 
consistent with the range 
awarded across the Group.
Increases in salary above 
this level may be made in 
certain circumstances, 
such as a change in 
responsibility, a significant 
increase in the role’s scale 
or the Group’s size and 
complexity or if there is a 
material misalignment to 
market practice. Where 
increases are awarded 
above the range across the 
Group, the Committee will 
provide an explanation in 
the relevant Annual Report 
on Remuneration.
Individuals who are recruited 
or promoted to the Board 
may have their salaries set 
deliberately below market 
levels initially. In such cases, 
subsequent increases in 
salary may be higher than 
the general increase for 
employees until the target 
positioning is achieved.
A broad assessment of 
individual and business 
performance is used as 
part of the salary review.
No recovery provisions 
apply.

74
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Element
Purpose
Operation
Maximum 
Opportunity
Performance measures/
assessment and  
recovery provisions
Benefits
To provide competitive 
benefits to attract 
and retain high calibre 
employees.
Reviewed periodically to 
ensure benefits remain 
market competitive.
Benefits currently include 
but are not limited to:
	– Car, car allowance and 
fuel allowance;
	– Life insurance;
	– Directors’ & Officers’ 
liability insurance;
	– Private medical 
insurance (including 
cover for spouses and 
dependents);
	– Professional 
subscriptions;
	– Critical illness cover; and
	– Staff discounts.
Other minor benefits may 
be provided from time to 
time, including seasonal 
gifts.
The Company may settle 
any tax incurred on benefits 
provided or expenses 
reimbursed.
Where an Executive 
Director is required to 
relocate to perform their 
role, appropriate one-off 
or ongoing benefits may 
be provided (e.g. housing, 
schooling etc).
Benefit values vary 
year-on-year depending 
on premiums and the 
maximum potential value  
is the cost of the provision 
of these benefits.
No performance or 
recovery provisions apply.
Element
Purpose
Operation
Maximum 
Opportunity
Performance measures/
assessment and  
recovery provisions
Pension
To provide a 
competitive Company 
contribution that 
enables effective 
retirement planning.
Pension is provided by 
way of a contribution to a 
personal pension scheme 
and/or cash allowance in lieu 
of pension benefits.
Pension contributions for 
Executive Directors are 
aligned to the pension 
provision available for the 
wider workforce, which is 
currently 4% of base salary.
Where pension contribution 
is taken as a salary 
supplement the amount 
will normally be reduced by 
the associated Employer’s 
National Insurance 
contribution such that there 
is no cost to the Company 
from this alternative.
No performance or 
recovery provisions apply.

75
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Element
Purpose
Operation
Maximum 
Opportunity
Performance measures/
assessment and  
recovery provisions
Annual bonus
Incentivises the 
achievement of 
annual objectives 
which support the 
Group’s short-term 
performance goals.
Bonuses are normally 
determined following the 
year end.
Normally, 25% of any bonus 
earned is deferred into 
Company shares for two 
years under the Deferred 
Bonus Plan, with the 
balance paid in cash.
The Committee may 
award dividend equivalents, 
ordinarily paid in shares, on 
deferred shares that vest.
The maximum Annual 
Bonus opportunity in 
respect of a financial year is 
120% of salary.
Normally, no payment will 
be made for threshold 
performance and up to 
65% of maximum will be 
paid for achievement of 
on-target performance for 
the financial performance 
measures.
Other vesting schedules 
may be applied for non-
financial targets.
The performance period 
is normally one financial 
year, with pay-outs 
determined by the 
Committee following 
the year end, based on 
achievement against 
targets which would 
normally include a range 
of financial and non-
financial targets.
Performance measures 
will be selected by the 
Committee annually and 
may include financial, 
strategic and personal 
objectives. Financial 
targets will normally 
account for no less than 
50% of the weighting.
The Committee will 
normally determine the 
performance targets 
and measurement 
weightings annually to 
ensure that they support 
the business strategy 
and objectives for the 
relevant year.
At the end of the year, 
the Committee reviews 
the appropriateness of 
the formulaic outcome 
and retains the discretion 
to adjust the outcome if 
considered appropriate 
taking into account 
factors including, but not 
limited to, the underlying 
performance of the 
business and shareholder 
and stakeholder 
experience.
Malus and clawback 
provisions apply to 
Annual Bonus awards 
at the discretion of the 
Committee. See notes 
below table for further 
details.
Element
Purpose
Operation
Maximum 
Opportunity
Performance measures/
assessment and  
recovery provisions
DFS Group 
Share Plan
The DFS Group 
Share Plan (“DSP”) 
provides a simple 
long-term incentive 
that incentivises 
Executive Directors 
to deliver sustainable 
long-term returns to 
shareholders, execute 
the Company’s long-
term strategy, retain 
key individuals and 
align their interests 
with shareholders.
Under the DSP the 
Committee may award 
annual grants of restricted 
share awards in the form 
of nil-cost options or 
conditional shares or in 
such other form that the 
Committee determines has 
a similar economic effect.
DSP awards under the plan 
will ordinarily vest three 
years from the date of grant 
of the award, subject to 
performance underpins.
A two-year holding period 
will normally apply following 
the three-year vesting 
period for DSP awards 
granted to the Executive 
Directors. Upon vesting, 
sufficient shares can be sold 
to pay tax.
Participants may be entitled 
to dividend equivalents, 
ordinarily paid in shares, 
representing the dividends 
paid on DSP awards that 
have vested.
The Committee will 
determine the grant level 
each year.
The maximum value of 
award that may normally 
be granted in respect of a 
financial year is 87.5% of 
base salary.
The performance 
underpins that apply to 
the DSP may be based 
around a combination of 
key financial, strategic and 
sustainability measures. 
Performance underpins 
will be set taking into 
account the business 
strategy and to ensure 
failure is not rewarded.
Performance against the 
underpins will normally be 
assessed over the three 
year vesting period.
If the Company does not 
meet one or more of the 
performance underpins 
at the date of vesting, 
then the Committee 
would consider whether 
it was appropriate to 
scale back the number 
of shares that vest under 
the award.
At the end of the 
vesting period, the 
Committee reviews the 
appropriateness of the 
vesting outcome and 
retains the discretion to 
adjust the outcome if 
considered appropriate 
taking into account 
factors including, but not 
limited to, the underlying 
performance of the 
business and shareholder 
and stakeholder 
experience.
In accordance with the 
rules of the DSP, malus 
and clawback provisions 
apply at the discretion 
of the Committee. See 
notes below table for 
further details.

76
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Element
Purpose
Operation
Maximum 
Opportunity
Performance measures/
assessment and  
recovery provisions
Minimum 
shareholding 
guidelines
To ensure that 
Executive Directors’ 
interests are aligned 
with those of 
shareholders over a 
longer time horizon.
Executive Directors are 
expected to build or 
maintain (as relevant) a 
minimum shareholding of 
200% of base salary in the 
Company. 
Executive Directors are not 
required to purchase shares 
to satisfy this requirement.
Executive Directors are 
normally expected to 
maintain a shareholding 
equivalent to the in-
employment shareholding 
requirement immediately 
prior to departure (or the 
actual share- and award-
holding on departure, if 
lower) for two years following 
ceasing to be an Executive 
Director. The Committee 
has the discretion to 
operate the shareholding 
policy flexibly, including 
waiving requirements in 
certain circumstances 
(e.g. compassionate 
circumstances).
Not applicable.
No performance 
measures or recovery 
provisions apply.
All-employee 
incentives
Encourages all 
employees to become 
shareholders and 
thereby align interests 
with shareholders.
Eligible employees may 
participate in the SAYE and 
Share Incentive Plan or local 
country equivalents.
Executive Directors are 
entitled to participate 
on the same terms as all 
employees.
In the event DFS were 
to introduce another 
all employee plan, the 
Committee retains the 
discretion to allow Executive 
Directors to participate on 
the same basis as other 
employees.
Maximum participation 
levels would be in line with 
those for other staff and 
where relevant, are set 
in line with relevant UK 
legislation or other relevant 
legislation.
Not applicable.
NOTES TO THE REMUNERATION POLICY TABLE
Pre-existing remuneration arrangements 
The Committee reserves the right to make any remuneration payments and payments for loss of office (including 
exercising any discretions available to it in connection with such payments) notwithstanding that they are not in line 
with the 2024 Policy set out above where the terms of the payment were agreed: (i) Before the 2024 Policy set out 
above came into effect, provided that the terms of the payment were consistent with the shareholder approved 
directors’ remuneration policy in force at the time they were agreed; or (ii) At a time where the relevant individual 
was not a Director of the Company and, in the opinion of the Committee, the payment was not in consideration  
for the individual becoming a Director of the Company.
Decision making process
As outlined in the Remuneration Committee Chair’s statement, during the year, the Committee undertook a 
thorough review of the directors’ remuneration policy and its implementation, to ensure it continues to incentivise 
the execution of strategy and the delivery of sustainable long-term shareholder value. In setting the 2024 Policy, 
the Committee followed a robust process, which included engagement and consultation with investors and proxy 
advisers regarding the content of the 2024 Policy, taking into account the needs of the business, alongside evolving 
market and best practice. The Committee considered input from both management and our independent advisers 
while ensuring that conflicts of interest were appropriately managed. 
Performance measures and targets
When selecting performance measures and underpins, as relevant, for our incentive plans, our primary reference 
is the business strategy and Key Performance Indicators. We also consider market practice both in our sector 
and general industry. We seek to choose measures that create balanced incentives and that promote sustained, 
responsible growth and motivate the right behaviours.
The annual bonus plan targets are set primarily in reference to the latest business plan and budget. We also take 
into consideration market and economic forecasts, analyst consensus and practice in our sector and general 
industry. Our annual bonus plan targets are set at a challenging level which reflect the scale and the challenge 
implicit in our financial budgets. 
We seek to ensure that pay-out levels are commensurate with overall group and individual performance.
The performance underpins for the FY25 DSP awards were chosen to ensure DFS continues to deliver on its 
strategy, maintains robust governance and provides an appropriate safeguard for our shareholders, in line with 
guidance and best practice.
Performance measures and underpins for annual bonus and DSP awards respectively are generally disclosed in 
advance in the annual report. Annual bonus targets and outcomes will be disclosed in the annual report for the 
following year.
The Committee’s assessment of performance against the DSP underpins will be set out in the annual report  
at the time of vesting.

77
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Discretion
The Committee has discretion in several areas of the 2024 Policy as set out in this report. The Committee may  
also exercise operational and administrative discretions under relevant plan rules approved by shareholders as  
set out in those rules. 
In line with common market practice, the Committee retains the discretion as to the operation and administration 
of these incentive plans, including with respect to:
	–
who participates;
	–
the timing of grant and/or payment;
	–
the size of an award and/or payment (within the plan limits approved by shareholders);
	–
the manner in which awards are settled;
	–
discretion to adjust the performance conditions and/or underpins/targets applying to an incentive and/or set 
different measures and alter weightings for incentives if events occur (e.g. material divestment of a Group 
business or changes to accounting standards) which cause the Committee to determine that an adjustment  
or amendment is appropriate so that the conditions achieve their original purpose; and
	–
discretion relating to the measurement of performance in certain circumstances (e.g. a variation of share 
capital, change of control, special dividend, distribution or any other corporate event which may affect the 
current or future value of an award); determination of a good leaver (in addition to any specified categories) for 
incentive plan purposes, based on the plan rules and the appropriate treatment under the plan rules. 
All discretions available under share plan rules will be available under this 2024 Policy, except where explicitly limited 
under this 2024 Policy. 
In the event of a temporary base salary reduction, the Committee retains the discretion to apply the limits in 
the 2024 Policy table relating to pension, Annual Bonus and share incentives to the base salary prior to any such 
reduction. Where such temporary base salary or fee reductions are made, the Committee reserves the ability 
(either in part or in full) to reimburse at a later date taking into account all factors deemed relevant (e.g. underlying 
financial health of the Group).
Malus and clawback
Malus and clawback provisions apply to all variable incentive schemes, including the annual bonus and DSP. 
Malus may apply before the determination of the bonus, before the vesting of any deferred component under the 
bonus and before the vesting of any LTIP or DSP award. Clawback may apply up until three years after the date of 
any cash bonus payment and up until three years after the date of vesting of the LTIP and DSP awards. Malus and 
clawback will continue to apply following cessation of employment.
Circumstances where malus and/or clawback could apply include, but are not limited to: 
	–
material underperformance by the Participant;
	–
material brand and/or reputational damage to the Company or business unit;
	–
material misstatement of the Company’s accounts or financial results;
	–
gross misconduct by the Participant (as determined by the Board);
	–
fraud;
	–
an event, act or omission that the Board determines constitutes, or is reasonably anticipated to result in, 
corporate failure;
	–
the Board determining that:
•	
any financial results or other measures of performance used within the Board’s assessment of performance 
were misstated, misleading or incorrect; or
•	
an error was made in determining the extent to which an Award Vested;
	–
a failure of risk management; or
	–
any other reason as determined by the Committee.
Illustrations of application of policy
The charts below seek to demonstrate how pay varies with performance for the Executive Directors based on 
the 2024 Policy. The charts show an estimate of the remuneration that could be received by Executives Directors 
under the 2024 Policy set out in this report. Each of the bars is broken down to show how the total under each 
scenario is made up of fixed elements of remuneration, the annual bonus and the DSP. 
Remuneration scenarios
£0
£0.5m
£1.0m
£1.5m
£2.0m
100%
£540,400
42%
24%
35%
£1,292,650
34%
38%
28%
£1,598,650
30%
34%
24%
12%
£1,821,775
100%
£426,252
46%
24%
30%
£932,565
37%
39%
25%
£1,155,342
33%
34%
22%
11%
£1,297,110
Minimum
On-target
Maximum
Maximum
with share
price growth
Tim Stacey (CEO)
Minimum
On-target
Maximum
Maximum
with share
price growth
John Fallon (CFO)
 Fixed remuneration  
 Annual Bonus  
 DSP  
 Share price appreciation

78
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Assumptions used in determining the level of pay-out under given scenarios are as follows:
Element 
Minimum
On-target
Maximum
Maximum plus 50% share 
price growth
Base pay (fixed)
CEO: £510,000
CFO: £405,050
Pension (fixed)
4% of salary
Benefits (fixed)
Estimated based on FY24 figures
Annual bonus
Nil
50% of maximum
CEO: 120% of salary
CFO: 110% of salary
100% of maximum
DSP
Nil
100% of maximum
CEO: 87.5% of salary
CFO: 70% of salary
100% of maximum 
plus 50% share price 
growth
Approach to Recruitment and Promotions
The Committee aims to pay no more than is necessary to attract appropriately skilled and experienced individuals. 
The ongoing remuneration package for any new Executive Director would normally be in line with that set out in  
the 2024 Policy table.
For a new Executive Director who is an internal appointment, the Company may also continue to honour contractual 
commitments made prior to appointment to the Board even if those commitments are otherwise inconsistent 
with the directors’ remuneration policy in force when the commitments are satisfied. Any relevant incentive plan 
participation may either continue its original terms or the performance targets and/or measures may be amended 
to reflect the individual’s new role, as the Committee considers appropriate.
Element
Description
Base salary and benefits
	–
The salary level will be set taking into account a number of factors including market 
factors, the individual’s experience and responsibilities, the individual’s previous 
salary and remuneration package, the salary policy for the wider Group, the salary 
for the previous incumbent and for existing Executive Directors.
	–
This may mean that the Executive Director is recruited on a salary below the 
market rate with a view that it would be increased (potentially by above workforce 
level increases) over a number of years, subject to performance.
	–
Benefits may be provided in line with DFS’ benefits policy as set out in the 
executive remuneration policy table.
Pension
	–
An Executive Director will be able to receive either a contribution to a personal 
pension scheme and/or cash allowance in lieu of pension benefits in line with  
DFS’ policy as set out in the executive remuneration policy table.
Annual bonus
	–
An Executive Director will be eligible to participate in the Annual Bonus as set out 
in the executive remuneration policy table.
DSP
	–
An Executive Director will be eligible to participate in the DSP as set out in the 
executive remuneration policy table.
Maximum variable 
remuneration
	–
The Committee has discretion to offer any other remuneration component or 
award which it feels is appropriate taking into account the specific circumstances 
of the recruitment, subject to the limit on variable remuneration set out below. 
	–
The maximum normal annual variable remuneration level (excluding any awards 
granted as compensation for forfeited remuneration) for an Executive Director is 
207.5% of salary (i.e., in line with the aggregate of the Annual Bonus and DSP limit)
Share buy-outs/
replacement awards
	–
Where an individual forfeits outstanding variable pay opportunities or contractual 
rights, or forfeits the opportunity to earn a bonus, at a previous employer as a 
result of appointment, the Committee may offer compensatory payments or 
awards, in such form as the Committee considers appropriate, taking into account 
all relevant factors including the form of awards, expected value and vesting 
timeframe of forfeited opportunities.
	–
When determining any such buy-out, the guiding principle would be that awards 
would generally be on a like-for-like basis unless this is considered by the 
Committee not to be practical or appropriate.
	–
To facilitate any buy-out awards outlined above, in the event of recruitment, the 
Committee may grant awards to a new Executive Director relying on the exemption 
in the Listing Rules which allows for the grant of awards to facilitate, in unusual 
circumstances, the recruitment of an Executive Director without seeking prior 
shareholder approval or under any other appropriate Company incentive plan.

79
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Executive Director Service Contracts
When setting notice periods, the Committee has regard to market practice and corporate governance best 
practice. The table below summarises the service contracts for our Executive Directors.
Date of contract
Notice period
Tim Stacey
24 May 2022
12 months (Executive) or 12 months (Company)
John Fallon
14 November 2022
12 months (Executive) or 12 months (Company)
All service contracts are available for viewing at the Company’s registered office and at the AGM. The Executive 
Directors may accept outside appointments subject to approval of the Board and provided that such appointments 
do not in any way prejudice their ability to perform their duties as Executive Directors of the Company. The 
Executive Directors concerned may retain fees paid for these services.
Payments for Loss of Office 
When determining any loss of office payment for a departing director the Committee will seek to minimise cost 
to the Company whilst complying with the contractual terms and seeking to reflect the circumstances in place at 
the time. The Committee reserves the right to make additional payments where such payments are made in good 
faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation) or by way of 
settlement or compromise of any claim arising in connection with the termination of an Executive Director’s office 
or employment. The Committee may also provide benefits in connection with or for a reasonable period post 
termination, for example relocation costs for a director who had relocated for the role or outplacement support.
Executives may receive base salary, pension contribution and benefits for the duration of their contractual notice 
period, or may receive a payment in respect of these amounts in lieu of notice, except for certain circumstances 
such as termination for gross misconduct. 
Executive Directors may at the Committee’s discretion be eligible for an annual bonus for the financial year of 
cessation. Any annual bonus awarded would normally be based on performance during the year as determined by 
the Committee and pro-rated. Any annual bonus awarded will normally be deferred in line with the approach set out 
in the executive remuneration policy table, however, the Committee retains discretion to disapply the deferral and 
pay the annual bonus in cash.
For good leavers (in accordance with the definition in the plan rules), outstanding Deferred Bonus Plan awards 
will generally continue and vest at the normal date. Awards would normally vest in full but may be pro-rated at the 
Committee’s discretion. If a participant ceases employment for any other reason, their awards will lapse in full on 
the date of such cessation.
For good leavers (in accordance with the definition in the plan rules), outstanding LTIP and DSP awards will generally 
continue and vest at the normal vesting date, subject to the Committee’s assessment of performance against 
the underpins, with awards pro-rated. However, the Committee retains discretion to allow vesting on cessation 
and to not pro-rate awards for time if it considers the circumstances warrant this action. If a participant ceases 
employment for any other reason, awards will lapse in full on the date of cessation. Unless otherwise determined  
by the Committee and except in the event of the participant’s death, any applicable post-vesting holding period  
will continue to apply post cessation of employment.
In a change of control unless otherwise determined by the Board, outstanding Deferred Bonus Plan awards,  
LTIP awards and DSP awards will vest. Unless otherwise determined by the Board, LTIP and DSP awards vesting will 
be subject to an assessment of achievement of the performance against the relevant performance conditions/
underpins to date and subject to time pro-rating. However, the Committee retains discretion to not pro-rate awards 
for time or consider performance conditions/underpins if it considers the circumstances warrant this action.
Consideration of Employee Remuneration and Shareholders
Consideration of shareholder views 
The Committee takes the views of the shareholders seriously and these views are considered in shaping the 2024 
Policy and practice. Shareholder views are considered when evaluating and setting remuneration strategy and the 
Committee welcomes an open dialogue with its shareholders on all aspects of remuneration. The Committee 
consulted its major shareholders (who together hold around 90% of the Issued Share Capital) and the main 
shareholder representative bodies (IA, ISS and Glass Lewis) on the proposed 2024 Policy for which we are seeking 
shareholder approval at the 2024 AGM.
The Committee will continue to maintain an open and constructive dialogue with its major shareholders and the 
representative bodies and where appropriate, will always seek to consult with them where appropriate.
Consideration of employee views and employment conditions elsewhere in the Group
In setting the 2024 Policy for directors, the pay and conditions of other employees of the Group are taken into 
account, including any base salary increases awarded. The Committee is provided with data on the remuneration 
structure for management level tiers below the Executive Directors and uses this information to ensure 
consistency and fairness of approach throughout the Company.
Formal consultation on the remuneration of Executive Directors is not undertaken with employees. However, 
currently a survey on employee engagement is undertaken annually and includes discussion on parts of the 
Group’s remuneration approach and the Designated Non-Executive Director has discussed Executive Director 
Remuneration with the Group wide Employee Voice Forum. 
The Policy described above applies specifically to Executive Directors of the Company. The Committee believes that 
the structure of management and employee reward should be linked to the Group’s strategy and performance.

80
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Non-Executive Director Remuneration Policy Table
The Chair and the Executive Directors of the Board are responsible for setting the remuneration of the 
Non-Executive Directors, other than the Chair whose remuneration is determined by the Committee and 
recommended to the Board.
The table below sets out the key elements of the remuneration policy for Non-Executive Directors:
Purpose
	–
To provide competitive fixed remuneration that will attract and retain key employees and reflect their 
experience and position in the Group
Operation
	–
Fee levels are reviewed at appropriate intervals considering independent advice, the time commitment required 
of Non-Executive Directors and fees paid at other companies of comparable size and complexity.
	–
The fees paid to the Chair and the fees of the other Non-Executive Directors aim to be competitive with  
other fully listed companies which the Committee (in the case of the Chair) and the Board (in respect of the 
Non-Executive Directors) consider to be of equivalent size and complexity.
	–
Non-Executive Directors may receive a base fee and additional fees to reflect additional Board responsibilities 
such as for the role of Senior Independent Director or membership and/or Chairmanship of certain committees 
and may also receive additional fees in respect of additional time commitments incurred.
	–
Non-Executive Directors also receive reimbursement of reasonable expenses (and any tax thereon) incurred 
undertaking their duties and or Company business.
	–
Non-Executive Directors do not receive any variable remuneration element.
	–
Non-Executive Directors are entitled to staff discount on Group merchandise on the same basis as other 
employees and may also receive seasonal gifts and other benefits if considered appropriate and the Company 
may settle tax on benefits provided.
Maximum opportunity
	–
Any increase in Non-Executive Director fees may be above the level awarded to other employees, given 
that they may be reviewed periodically and may need to reflect any changes to time commitments or 
responsibilities.
	–
The Company will pay reasonable expenses incurred by the Chairman and Non-Executive Directors.
Performance measures/assessment and recovery provisions
	–
Non-Executive Director fees are not performance related.
The Company’s policy when setting fees for the appointment of new Non-Executive Directors is to apply the policy 
which applies to current Non-Executive Directors. 
Non-Executive Director fees will be kept under review and to the extent there are any increases to fees these will 
generally be in line with those awarded to the wider workforce. Fees for the non-Executive Directors are paid via 
payroll and are subject to PAYE.
Letters of appointment
The Non-Executive Directors do not have service contracts but are appointed under letters of appointment which 
provide for a review after an initial three-year term and are terminable by either the Non-Executive Director or the 
Company with three month’s prior written notice. Each Non-Executive Director is subject to annual re-election at 
the Company’s AGM.
The table below sets out the dates that each Non-Executive Director seeking election/re-election at the 2024 
AGM was first appointed as a Group Director.
Date of appointment 
Alison Hutchinson
1 May 2018
Jo Boydell
6 December 2018
Steve Johnson
6 December 2018
Gill Barr
1 March 2023
Bruce Marsh
1 August 2024

81
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Part E: Annual Report on Remuneration for the Financial Year ended 30 June 2024
Single total figure of remuneration for Executive Directors – audited
The remuneration of Executive Directors showing the breakdown between components, with comparative 
figures for the prior financial year, is shown below. Figures provided have been calculated in accordance with the 
Regulations.
Name
Year
Base 
salary 
£’000
Taxable 
Benefits 
£’000
Bonus 
£’000
LTIP 
£’000
Pension 
£’000
Other1 
£’000
Total 
Fixed 
£’000
Total 
Variable 
£’000
Total 
£’000
Tim Stacey
2024
496
10
–
–
17
–
523
–
523
2023
453
11
170
–
30
1
495
170
665
John Fallon
2024
397
5
–
–
14
6
422
–
422
2023
240
–
80
–
8
38
286
80
366
1. 
 Other benefits for Tim Stacey in FY23 represented a fuel card payment. For John Fallon, the FY24 amount represented a car allowance 
supplement, and the FY23 amount represented a payment which was the equivalent of 26 days of employment at his previous 
employer (£27,000) which was agreed as part of his joining arrangements, and a car allowance supplement of £11,000.
Taxable benefits
Taxable benefits comprise car, private medical insurance (including cover for spouses and dependents), relevant 
professional subscriptions, seasonal gifts and reimbursement of home telephone line and telephone expenses – 
the value of which has been included in the Taxable Benefits column.
Pension
Pension contributions for Executive Directors are aligned to the pension provision for the wider workforce, which is 
currently 4% of base salary. Where pension contribution is taken as a salary supplement the amount is reduced by the 
associated Employer’s National Insurance contribution such that there is no cost to the company from this alternative.
Annual Bonus outturn for FY24 – Audited
As disclosed in last year’s report, the FY24 bonus was based 70% on financial measures (50% Profit before tax, 
20% Free Cash Flow) and 30% on Strategic non-financial ‘ESC’ measures (Environmental 10%, Social – Inclusion 
10%, Customer – Average NPS 10%). Payment of the FY24 bonus was subject to the achievement of a threshold 
Group PBT, which was not met. As a result, no bonus was awarded to Tim Stacey or John Fallon. No discretion was 
exercised in respect of the bonus outcome. 
Performance against objectives 
Performance measure
Weighting
Threshold (0%)
Target
Maximum
(100%) 
Actual
Outcome 
(% of max) 
Group underlying profit 
before tax and brand 
amortisation
50%
£27.2m
£32.0m
£36.8m
£10.5m 
0%
Group free cash flow
20%
£16.0m
£18.8m
£21.6m
(£10.0m)
0%
Environmental – supplier 
commitments to achieve 
Net Zero by June 2029 
10%
Commitments 
from suppliers 
covering 15% 
of total Scope 3 
emissions
Commitments 
from suppliers 
covering 20% 
of total Scope 3 
emissions
Commitments 
from suppliers 
covering 25% 
of total Scope 3 
emissions
59%
100%
Performance measure
Weighting
Threshold (0%)
Target
Maximum
(100%) 
Actual
Outcome 
(% of max) 
Social (inclusion) – 
Engagement score:  
I can bring my whole self 
to work
5%
75%
80%
85%
83%
92%
Social (inclusion) – 
Engagement score:  
My manager is supportive 
of creating a place where 
everyone is welcome
5%
76%
81%
86%
86%
100%
Customer – Average 
Established Net Promoter 
Score (DFS)
5%
23
24
25
26.5
100%
Customer – Average 
Established Net Promoter 
Score (Sofology)
5%
11
12
13
29.0
100%
Bonus outcome  
(% maximum)
Tim Stacey
0%
John Fallon
0%
LTIP awards vesting in relation to performance in FY24 – audited
The 2021 award was granted on 11 October 2021 and was assessed against the performance targets at the end  
of FY24. The 2021 LTIP award was based 50% on EPS and 50% based on TSR (compared to both the FTSE 250 
and FTSE 350 General Retailers). The performance targets for these measures were not met and therefore this 
award will lapse.
LTIP award
Performance 
conditions
Weighting 
(% award)
Detail
Threshold 
performance
Stretch 
performance
Max 
performance
Actual 
performance
Vesting  
%
2021 LTIP
EPS
50%
Reported 
underlying 
EPS
24.8p
26.1p
28.7p
1.5p
0%
TSR
15%
TSR (FTSE 
250 Index)
Index
–
Index + 
10% p.a.
Below 
Index
0%
35%
TSR 
(FTSE 350 
General 
Retailers)
Index
–
Index + 
10% p.a.
Below 
Index
0%
Total vesting
0%
For threshold performance 20% of awards vest. For maximum performance 100% of awards vest. For stretch 
performance on the EPS performance condition, 60% of awards vest. Vesting is on a straight-line basis between 
these points. 
The final level of vesting of these awards was 0%. No discretion was exercised in respect of award vesting levels. 

82
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Scheme interests awarded in FY24 (2023 awards) – audited
Details of LTIP awards and Deferred Bonus Awards granted during FY24 are set out in the table below. The Deferred 
Bonus Awards related to the annual bonus earned in respect of FY23.
Director 
Scheme 
Type of award 
Number of shares 
awarded
Value of award at 
date of grant (£) 
Value of award as 
% of salary 
CEO – Tim Stacey
LTIP1
Nil cost option 
860,120
877,322
175%
Deferred Bonus Award2
Nil cost option
41,606
42,022
8%
CFO – John Fallon
LTIP1
Nil cost option 
546,486
557,416
140%
Deferred Bonus Award2
Nil cost option
19,538
19,733
5%
1. 
The number of shares granted was based on a share price of £1.02. This was the average of the closing share price on the three days 
prior to the date of grant (16 October 2023). The award will vest, subject to the achievement of performance conditions which are set 
out below and assessed over the period of three financial years ending with FY26, on 20 October 2026.
2. 
Grant of deferred shares in relation to the FY23 bonus. The number of shares granted was based on a share price of £1.02 (which was 
the closing share price on the day immediately prior to the grant on 20 October 2023).
Performance conditions for FY24 (2023 award) LTIP 
The performance conditions for the 2023 LTIP award are set out below. Vesting for performance between the 
targets is calculated on a straight-line basis.
Adjusted EPS (45%)
Percentage of this portion of the Award vesting
Nil
20%
60%
100%
Less than 17.9p
19.2p
22.2p
26.7p or more
Relative TSR (45%)
Percentage of this portion of the Award vesting
Weighting
Nil
20%
100%
13.5% (FTSE 250 Index Excluding Investment Trusts)
Below FTSE 250
Index
Equal to 
FTSE 250 Index
10% p.a. above
the FTSE 250
Index
31.5% (FTSE 350 General Retailers Index)
Below FTSE 350 
General Retailers 
Index
Equal to FTSE 
350 General 
Retailers Index
10% p.a. 
above the 
FTSE 350
General 
Retailers Index
ESG (10%)
Percentage of this portion of the Award vesting
Weighting
Nil
20%
100%
5% (Scope 1 Carbon intensity reduction, aligned to the  
Net Zero Roadmap – intensity per £m Gross Sales)
More than 7.5
7.5
7 or less
5% (Reduction in use of virgin content in plastic packaging – 
supplier engagement)
Less than 30%
30%
50%
SAYE awards – audited
No Directors were granted SAYE options during FY24.
Dilution
The Company monitors the levels of share grants and the impact of these on the ongoing requirement for shares. 
In accordance with guidelines set out by the Investment Association (‘IA’) the Company can issue a maximum of 
10% of its issued share capital in a rolling 10-year period to employees under all its share plans.
Payment to past directors – audited
There were no payments to past Directors.
Payment for loss of office – audited
There were no payment for loss of office.
Single figure remuneration table for Non-Executive Directors – audited
The remuneration of Non-Executive Directors showing the breakdown between components, with comparative 
figures for the prior year, is shown below. Figures provided have been calculated in accordance with the Regulations.
Director
Fees
Other
Total
Gill Barr1
2024
66
–
66
2023
21
–
21
Alison Hutchinson
2024
77
–
77
2023
74
–
74
Jo Boydell
2024
66
–
66
2023
64
–
64
Steve Johnson2
2024
202
–
202
2023
148
–
148
Loraine Martins
2024
56
–
46
2023
54
–
54
1.	
Gill Barr was appointed to the Board on 1 March 2023.
2.	
Steve Johnson was appointed as Chair of the Board on 4 November 2022.
Non-Executive Director fees in FY25
Non-Executive Directors’ fees, including the Chair fee, were increased by 2% in July 2024 which is in line with the 
average base salary increase for the wider workforce. The fee structure and levels applying for FY25 are set out below:
Chair fee
£205,500
Senior Independent Director and Chair of the Responsibility and Sustainability Committee fee
£77,840
Chair of Audit/Remuneration Committee fee
£67,120
Basic Non-Executive Director fee
£57,120

83
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Shareholding and other interests at 30 June 2024 – audited 
Directors’ share interests and, where applicable, achievement of shareholding requirements are set out below. In order that their interests are aligned with those of 
shareholders, Executive Directors are expected to build up and maintain (as relevant) a personal shareholding which for FY24 was equal to 200% of their base salary  
in the Company over a five-year period from appointment.
Shares no longer subject to performance conditions (e.g. deferred bonus awards, LTIP shares within the holding period and DSP awards) will count towards the requirement  
on a net of tax basis.
Director
Number of 
beneficially owned 
shares1
Number of shares 
under the Deferred 
Bonus Plan
% of 
salary held
Shareholding 
requirement met
Subject to 
conditions
Not subject 
to conditions
Vested but 
unexercised
Unvested 
SAYE awards
Total at 
30 June 2024
Tim Stacey
684,173
101,817
160%
No
1,593,566
–
–
–
2,379,556
John Fallon
72,383
19,538
22%
No
895,175
–
–
–
987,096
Steve Johnson
70,666
–
–
–
–
–
–
–
70,666
Gill Barr
15,557
–
–
–
–
–
–
–
15,557
Jo Boydell
21,926
–
–
–
–
–
–
–
21,926
Alison Hutchinson
69,833
–
–
–
–
–
–
–
69,833
Loraine Martins
16,911
–
–
–
–
–
–
–
16,911
Total
951,449
121,355
–
–
2,488,741
–
–
–
3,561,545
1. 
Beneficial interests include shares held directly or indirectly by connected persons.
At 20 September 2024 there had been no movement in Directors’ shareholdings and share interests from 30 June 2024.
Outstanding share awards
The following share awards remain outstanding as at 30 June 2024 for the Executive Directors: 
Director
Type of award
Date of grant
Number of awards
Award vested
Awards lapsed
Outstanding 
awards
Market price on 
date of grant1
Normal  
vesting date
Tim Stacey
2021 LTIP
11/10/21
251,908
–
251,908
–
£2.62
11/10/24
2021 LTIP
12/11/21
39,169
–
39,169
–
£2.81
12/11/24
2022 LTIP2
12/10/22
733,446
–
–
733,446
£1.08
12/10/25
2023 LTIP
16/10/23
860,120
–
–
860,120
£1.02
16/10/26
2021 DBP
21/10/21
31,911
–
–
31,911
£2.69
21/10/24
2021 DBP
20/12/21
28,300
–
–
28,300
£2.69
21/12/24
2023 DBP
20/10/23
41,606
–
–
41,606
£1.02
20/10/26
John Fallon
2022 LTIP2
14/12/22
348,689
–
–
348,689
£1.48
12/10/25
2023 LTIP
16/10/23
546,486
–
–
546,486
£1.02
16/10/26
2023 DBP
20/10/23
19,538
–
–
19,538
£1.02
20/10/26
1. 	 The share price for calculation is the average of the closing share price on the three days prior to the grant for any LTIP awards, and the closing share price on the day prior to the grant for any DBP awards. 
2.	
The performance conditions applicable to the 2022 LTIP awards are set out on page 92 of the 2023 Annual Report.

84
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Total Shareholder Return
The chart illustrates the Group’s Total Shareholder Return performance against the FTSE 250 Index since 5 March 2015, the date of IPO, to the end of FY24 (30 June 2024). 
This peer group represents the Company’s key market for investment capital. 
160
150
140
130
120
110
100
90
80
70
Mar 
2015
Jun 
2015
Jun
2016
Jun
2017
Jun 
2018
Jun
2019
Jun
2024
Jun
2023
Jun
2022
Jun
2021
Jun
2020
DFS Furniture plc
FTSE 250 Index
Chief Executive’s Remuneration For the Last Ten Years 
The table below indicates the total single figure of remuneration for the CEO since IPO, along with the annual bonus payout and LTIP vesting level as a percentage of the 
maximum opportunity.
FY24
FY23
FY22
FY21
FY20
FY19
FY18
FY17
FY16
FY15
CEO
Tim Stacey
Tim Stacey
Tim Stacey
Tim Stacey
Tim Stacey
Tim Stacey1
Ian Filby
Ian Filby
Ian Filby
Ian Filby
Ian Filby
Single Figure (£’000)
523
665
496
1,999
5683
464
374
673
666
804
790
Annual Bonus (% of max)
0%
31.1%
0%
100%
0%2
26.2%
32.2%
36%
37.5%
71.9%
85.2%
LTIP vesting (% of max)
0%
0%
0%
100%
0%
28.6%
28.6%
0%
0%
n/a
n/a
1.	
Tim Stacey became CEO and Executive Director on 1 November 2018.
2. 
The Committee applied downward discretion to override the formulaic outcome of the FY20 annual bonus to zero.
3. 
Tim Stacey’s single figure for FY20 includes an award under the DFS Restricted Share Plan which was made to the CEO prior to his appointment as an Executive Director. The award had a value of £97.7k and 
vested on 16 November 2019.

85
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Percentage change in the Directors’ remuneration 
The table below compares the percentage increase in Directors’ pay with the wider employee population. The Company considers DFS employees other than those whose 
remuneration includes piecework or commission, and excluding the Executive Directors, to be an appropriate comparator group. 
FY19 – FY20
FY20 – FY21
FY21 – FY22
FY22 – FY23
FY23– FY24
Annual % change 
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus1
CEO
Tim Stacey
2%
41%
-100%
10%
-6%
100%
3%
-82%
-100%
0%
61%
100%
10.3%
-9%
-100%
CFO
John Fallon
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
4.5%
n/a
-100%
Non-Executive 
Directors
Gill Barr
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
0%
n/a
n/a
4.5%
n/a
n/a
Alison 
Hutchinson
17%
n/a
n/a
2%
n/a
n/a
3%
n/a
n/a
0%
n/a
n/a
4.5%
n/a
n/a
Jo Boydell
81%
n/a
n/a
2%
n/a
n/a
3%
n/a
n/a
0%
n/a
n/a
4.5%
n/a
n/a
Steve Johnson
79%
n/a
n/a
2%
n/a
n/a
3%
n/a
n/a
0%
n/a
n/a
4.5%
n/a
n/a
Jane Bednall
n/a
n/a
n/a
2%
n/a
n/a
3%
n/a
n/a
0%
n/a
n/a
4.5%
n/a
n/a
Loraine Martins
n/a
n/a
n/a
n/a
n/a
n/a
3%
n/a
n/a
0%
n/a
n/a
4.5%
n/a
n/a
Employee pay
0%
n/a
n/a
2%
n/a
n/a
3%
n/a
-100%
0%
n/a
100%
5.0%
n/a
-66%
In line with the regulations, this analysis is extended up to a five year period. Notes on the percentage change in remuneration for previous years are provided in prior years’ 
annual reports. 
1. 
Annual bonus was paid to the wider employee population for FY24.

86
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
Relative Importance of spend on pay 
The table below sets out the overall spend on pay for all employees compared with the returns distributed to 
shareholders.
Significant distributions
FY24
FY23
% change
Employee remuneration
£200.0m
£202.5m
-1%
Distributions to shareholders (dividends and share buybacks)
£9.4m
£43.0m
-78%
The above figures are taken from notes 4, 21 and 22 to the financial statements.
CEO pay ratio 
This is the fifth year that we have disclosed the Group’s CEO pay ratio.
As in prior years, the Company has adopted Option B: Gender Pay Gap data, as this approach was considered to 
remain appropriate due to data availability and to allow consistency with prior year comparison. The Committee will 
continue to determine the most appropriate methodology (Option A, B or C) to be used each year, by considering 
the robustness of the calculation methodology as well as the availability of data and operational time constraints.
The relevant employees at each quartile for each year were identified in April (2024 and 2023) using our  
Gender Pay Gap data. The pay and benefits data for the relevant 25th, 50th and 75th percentile employees is  
taken from the 12-month period ending in June 2023 (financial year FY23) and June 2024 (financial year FY24).  
The pay and benefits figure includes:
	–
all earnings paid through the payroll, e.g. salary, bonus, long term incentives
	–
the value of the employer pension contributions
	–
any other taxable benefits, e.g. private medical, company car etc
	–
no elements of pay were omitted and there was no departure from the single figure methodology.
Pay and benefits for the relevant employees have been calculated on a full-time equivalent basis and there was  
no reliance on estimates.
The lower quartile, median and upper quartile employees were identified from the gender pay gap data where 
the hourly pay for employees was ranked. A sample of 10 employees’ pay and benefits either side of the initially 
identified employees was reviewed to ensure that the appropriate representative employees are selected.
The table below compares the single total figure of remuneration for the CEO with that of employees who are paid 
at the 25th, 50th and 75th percentile of the employee population.
CEO Pay Ratio Data 
Year
Method
25th percentile
50th percentile
75th percentile
2024
Option B
22:1
16:1
12:1
2023
Option B
27:1
18:1
18:1
2022
Option B
20:1
15:1
12:1
2021
Option B
76:1
66:1
61:1
2020
Option B
24:1
20:1
16:1
2024
25th percentile
50th percentile
75th percentile
Salary
£23,319
£32,130
£37,148
Total pay and benefits
£24,097
£33,559
£42,368
The year-on-year change in pay ratio reflects the incentive outturns for the CEO in 2024 being lower than the 
incentive outturns in 2023. 
In line with the regulations, this analysis will be extended up to ten years in the future. The Committee considers pay 
ratios as one of many reference points when considering remuneration. Throughout DFS, pay is positioned to be 
fair and market competitive in the context of the relevant talent market for each role.
Internal and external support for the Committee
The Chairman, the CEO and the CFO attend meetings at the invitation of the committee but are not present  
when their own remuneration is being discussed. The Company Secretary acts as Secretary to the Committee. 
The Committee is supported by the Group People Director, Finance and Company Secretarial functions.
Willis Towers Watson was retained as advisers to the Committee to 10 November 2023. During the year, 
the Committee undertook a competitive tender process and appointed Deloitte LLP as its adviser, effective 
11 November 2023.
Deloitte LLP is a founding member of the Remuneration Consultants Group and a signatory to the Code of 
Conduct for Remuneration Consultants. The Committee is comfortable that Deloitte LLP provides objective and 
independent remuneration advice and has no conflicts of interest with the Group that may impair its independence. 
The Committee is satisfied that the Deloitte engagement team which provide remuneration advice to the 
Committee do not have connections with DFS Furniture plc or its Directors that may impair their independence. 
The Committee reviewed the potential for conflicts of interest and judged that there were appropriate safeguards 
against such conflicts.
The total fees paid to Willis Towers Watson in respect of services to the Committee during the year amounted to 
£42,650. Total fees payable to Deloitte LLP in respect of services to the Committee during the year amounted to 
£104,950. Deloitte LLP also provided tax and financial advisory services in the period.

87
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E M U N E R AT I O N  R E P O R T  C O N T I N U E D
UK Corporate Governance Code: Provision 40 
When determining the Executive Directors’ Remuneration Policy and practices, the Committee considered the 
following factors as set out in the Code: 
Clarity
The Committee seeks to maintain an open dialogue with shareholders in order to 
communicate our approach to remuneration. 
As part of the Remuneration Policy review, the Committee consulted its major 
shareholders (who together hold around 90% of the Issued Share Capital).
Our Policy is set out in a transparent manner and we are committed to simple and concise 
disclosure of our Remuneration Policy and practices.
Simplicity
Our remuneration arrangements aim to be simple in nature, with our Policy retaining 
transparency, alignment with strategy and simplicity to aid in understanding by participants. 
Risk
The Committee seeks to structure our incentive arrangements in a manner that does not 
encourage inappropriate risk taking, with a strong focus on the long term success and 
sustainability of the business. 
Discretion can be applied to the vesting outcomes of the Annual Bonus, LTIP and DSP  
to reflect Company and/or individual performance.
Structural features of our Policy such as the deferral of any annual bonus paid, the post 
vesting holding period under the LTIP and DSP, and our shareholding requirement 
(including post-cessation shareholding requirements) provide a clear link to the wider 
shareholder experience.
Malus and clawback provisions apply to the Annual Bonus, LTIP and DSP, to allow for 
adjustment in the event of risk management failures.
Predictability
Our Remuneration Policy contains details of the maximum opportunity levels under the 
Annual Bonus and DSP, with actual outcomes dependent on performance against the 
predetermined measures and targets applying to the Annual Bonus, and the underpins  
as applicable to the DSP.
The remuneration outcomes under the different performance scenarios (on-target and 
maximum) are clearly set out alongside an estimate of potential maximum outcome if the 
share price increased by 50%. See Charts on page 77.
Proportionality
The remuneration policy is designed to create a strong link between our strategy and 
performance.
Our holding periods and bonus deferral, alongside the Committee’s ability to apply 
discretion to incentive outcomes ensures an appropriate alignment between incentive 
outcomes and long term Company performance.
Alignment to culture
Our incentive plans are aligned with our strategic focus on long-term sustainable 
performance. Our focus on values and behaviours has been reflected in the design  
of our remuneration policy. 
The Committee is mindful of the pay and conditions of our workforce when considering 
executive pay.
Statement of voting 
The table below sets out the outcome of the advisory vote on the resolution for approval of the Annual report on 
remuneration at the 2023 AGM and the binding vote on the resolution for approval of the Directors’ Remuneration 
Policy at the 2021 AGM:
Resolution
Votes For
%
Votes Against
%
Total votes
% of issued 
capital voted
Votes 
withheld
Annual report on 
remuneration 
(2023)
150,434,822
70.50%
62,961,819
29.50%
213,396,641
91.14%
1,800
Remuneration Policy 
(2021)
232,954,298
98.12%
4,469,570
1.88%
237,423,868
91.89%
274
At the AGM held on 10 November 2023, Resolution 3 seeking approval for the Directors’ Remuneration Report was 
supported by a clear majority of shareholders with 70.50% of votes cast in favour and 29.50% of votes cast against, 
resulting in less than 80% support overall.
In advance of the meeting, the Chair of Remuneration Committee and other members of the Board, communicated 
with holders of 80% of our shares and offered them an opportunity to engage ahead of the AGM.
The Committee acknowledges that whilst the majority of shareholders were supportive of the Directors’ 
Remuneration Report, a small number of shareholders were not supportive of the resolution due to the increase  
in the CEO’s base salary by an amount greater than the workforce average increase. While the Committee is 
aware of and recognises sensitivities around salary increases, we believe the adjustment was in the interests of 
DFS and its shareholders and was necessary to motivate and retain the CEO, who is critical to delivering DFS’ 
transformational agenda.
Following the 2023 AGM, the Committee commenced a review of its remuneration strategy in preparation 
for putting a Remuneration Policy to shareholders at the forthcoming AGM in November. As part of this the 
Committee Chair consulted extensively with shareholders and the main proxy bodies and incorporated feedback 
received into the final proposals.
G I L L  B A R R
Chair of the Remuneration Committee 
25 September 2024

88
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E P O R T
The Directors’ Report includes 
information required to be disclosed 
under the Companies Act 2006  
(‘the Act’), the UK Corporate 
Governance Code (‘the Code’), 
the Financial Conduct Authority’s 
Listing Rules (‘Listing Rules’) and the 
Disclosure and Transparency Rules 
(‘DTRs’). 
DFS Furniture PLC (‘the Company’) is the holding 
company of the DFS Group of companies (‘the Group’). 
The Company has no overseas subsidiaries but 
operates branches in the Republic of Ireland.  
The Directors present their Annual Report and audited 
financial statements for the 53 weeks ended 30 June 
2024, in accordance with section 415 of the Companies 
Act 2006. Both the Strategic report and the Directors’ 
report have been drawn up and presented in accordance 
with and in reliance upon applicable English company 
law, and the liabilities of the Directors in connection 
with those reports shall be subject to the limitations 
and restrictions provided by such law. The Strategic 
report and this Directors’ report together with sections 
of the Corporate governance report incorporated by 
reference, together form the Management report 
for the purpose of DTR 4.1.8R. The Directors’ report 
fulfils the requirements of the corporate governance 
statement for the purposes of DTR 7.2.3R. 
The relevant sections of the Annual Report:
Disclosure
Page 
Audit and Risk Committee report
61
Colleague Engagement
35
Conclusion and Outlook
8
Corporate governance report
54
Directors’ interests
83
Directors’ remuneration report
67
Executive Share Plans
81
Health, Safety & Wellbeing
36
Human rights and Modern Slavery
50
Inclusivity and Diversity 
37
Independent auditors’ report
92
Internal Controls/Risk Management
21
Nomination Committee report
65
Our Communities & Charities
38
Section 172 statement
29
Task Force on Climate Related  
Financial Disclosures
44
Directors 
The membership of the Board and biographical details 
of the Directors are provided on pages 52 and 53. 
Details of Directors’ beneficial and non-beneficial 
interests in the shares of the Company are shown  
on page 83. 
Director
Position
Service in the  
year ended 
30 June 2024
Steve Johnson1
Chair
Served 
throughout 
the year
Tim Stacey
Chief Executive 
Officer
Served 
throughout 
the year
John Fallon
Chief Financial 
Officer
Served 
throughout 
the year
Alison Hutchinson Senior Independent 
Non-Executive 
Director
Served 
throughout 
the year
Gill Barr
Independent Non-
Executive Director
Served 
throughout 
the year
Jo Boydell
Independent Non-
Executive Director
Served 
throughout 
the year
Loraine Martins
Independent Non-
Executive Director
Served 
throughout 
the year. 
Resigned 
31 July 2024
Bruce Marsh1
Independent Non-
Executive Director
Appointed 
1 August 2024
1.	
Bruce Marsh was appointed to the Board of Directors post year 
end
Board
All of the Directors are appointed or replaced in 
accordance with the Company’s Articles of Association 
(the ‘Articles’), the Act and the Code. The Board is 
permitted to appoint new directors to fill a vacancy.  
Any director appointed by the Board must stand for 
election at the following annual general meeting, 
in compliance with the Code. All directors submit 
themselves for re-election on an annual basis.
The Executive Directors serve under rolling contracts, 
details of which are set out on page 79 of the Directors’ 
remuneration report. The Non-Executive Directors are  
appointed under letters of appointment, for an initial 
three-year term which may be extended by mutual 
agreement and are terminable by either the Non-
Executive Director or the Company with three month’s 
prior written notice or six months’ notice from either 
party in the case of the Chair. Each Non-Executive 
Director is subject to annual re-election at the 
Company’s AGM. 
The table below sets out the dates that each  
Non-Executive Director seeking election/re-election  
at the 2024 AGM was first appointed.
Non- Executive Director
Date of appointment
Alison Hutchinson
1 May 2018
Jo Boydell 
6 December 2018
Steve Johnson 
6 December 2018
Gill Barr 
1 March 2023
Bruce Marsh 
1 August 2024
The Directors’ service contracts and the letters 
of appointment are available for inspection by 
shareholders at the Company’s registered office and 
will be available for inspection at the Company’s AGM. 
Following recommendations from the Nomination 
Committee, the Board considers that all Directors 
continue to be effective, committed to their roles 
and able to devote sufficient time to discharge their 
responsibilities.

89
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E P O R T  C O N T I N U E D
All of the directors proposed by the Board for election 
or re-election are being unanimously recommended 
for their skills, experience and the contribution they 
bring to Board deliberations. During the year, no director 
had any material interest in any contract of significance 
to the Group’s business. Their interests in the shares 
of the Company, including those of any connected 
persons, are outlined in the Directors’ Remuneration 
Report on page 83. The Board exercise all the powers 
of the Company subject to the Articles, the Act and 
shareholder resolutions. 
A formal schedule of matters reserved for the Board 
has been approved by the Board. 
Directors’ responsibilities
The directors’ responsibilities for the financial 
statements contained within this Annual Report and 
Accounts and the directors’ confirmations as required 
under DTR 4.1.12 are set out on page 91.
Directors’ indemnities and insurance
The Company has made qualifying third-party indemnity 
provisions (as defined in the Act) for the benefit of its 
directors during the year; these provisions remain in 
force at the date of this Directors’ Report. In accordance 
with the Articles, and to the extent permitted by law, 
the Company may indemnify its directors out of its 
own funds to cover liabilities incurred as a result of their 
office. The Group holds directors’ and officers’ liability 
insurance cover for any claim brought against directors 
or officers for alleged wrongful acts in connection with 
their positions, to the point where any culpability for 
wrongdoing is established. The insurance provided does 
not extend to claims arising from fraud or dishonesty.
Annual General Meeting (‘AGM’)
The Company’s next AGM will take place on 
22 November 2024 at the DFS Group Support Centre, 
1 Rockingham Way, Redhouse Interchange,  
Adwick-le-Street, Doncaster, DN6 7NA at 2.30pm. The 
Annual Report and Accounts and Notice of the AGM, 
including the resolutions to be proposed, will be sent 
to shareholders at least 21 clear days prior to the date 
of the meeting. Shareholders are invited to submit 
questions prior to the meeting by emailing the Company 
Secretary Liz McDonald liz.mcdonald@dfs.co.uk.
Shareholder and voting rights
All members who hold ordinary shares are entitled to 
attend and vote at the AGM. Voting on all resolutions 
at the 2024 AGM will be by way of a poll. On a poll, every 
member present in person or by proxy has one vote for 
every ordinary share held or represented. The Notice 
of Meeting specifies the deadlines for exercising voting 
rights. To encourage shareholders to participate in the 
AGM process, the Company offers electronic proxy 
voting through the CREST service and all resolutions 
will be proposed and voted on at the meeting on an 
individual basis by shareholders or their proxies. The 
Company is not aware of any agreements between 
shareholders that may result in restrictions on the 
transfer of securities and voting rights. There are no 
restrictions on the transfer of ordinary shares in the 
Company other than certain restrictions imposed by 
laws and regulations (such as insider trading laws and 
market requirements relating to closed periods) and 
requirements of internal rules and procedures whereby 
directors and certain employees of the Company 
require prior approval to deal in the Company’s 
securities. The Company’s Articles may only be 
amended by a special resolution at a General Meeting.
Dividends
On 19 March 2024 the Board announced its FY24 
interim results and an interim dividend of 1.1p The 
Board has not proposed a final dividend for the year 
ended 30 June 2024. Details of the final and interim 
dividends for the year are included in the below table.
1.1p interim dividend 
(FY23: 1.5 per share) 
0.0p proposed  
final dividend 
(FY23: 3.0p per share)
Total dividend of 1.1p  
per share for FY24 
(FY23: 4.5p per share)
Substantial Shareholders 
As at 18 September 2024, the Company has been 
notified of the following holdings of voting rights in its 
shares under DTR Rule 5. The information provided 
below was correct at the date of notification. These 
holdings are likely to have changed since the Company 
was notified; however, notification of any change is not 
required until the next notifiable threshold is crossed.
Investor
Number of 
Ordinary 
Shares 
% 
voting 
rights
Date of 
notification
J O Hambro Capital 
Management 
Limited
23,348,196
9.97
6 Aug 
2024
Adriana S.A.
21,960,922
9.02
15 Sep 
2022
Cobas Asset 
Management
14,048,830
6.00
21 Jun 
2024
Janus Henderson 
Group plc
13,579,229
5.80
9 Dec 
2022
Aviva Investors
14,723,644
6.29
1 Dec 
2023
Abrdn plc
12,184,099
5.20
2 Nov 
2023
Takeover directive information 
Following the implementation of the European 
Directive on Takeover Bids by certain provisions of 
the Companies Act 2006, the Company is required to 
disclose certain additional information in the Directors’ 
Report. This information is set out below:
Capital Structure
The Company has only one class of shares, being 
Ordinary Shares of £0.10 pence each. The shares of 
the Company have been traded on the main market 
of the London Stock Exchange throughout the 53 
weeks ended 30 June 2024. The Company has an 
issued share capital of 236,000,000 ordinary shares of 
£0.10p each (2023: 240,678,120). The voting rights of 
the Company’s shares are identical, with each share 
carrying the right to one vote. Holders of Ordinary 
Shares of the Company are entitled to participate 
in authorised dividends and to receive notice and to 
attend and speak at general meetings. On 30 June 
2024, the Company held 1,855,580 Ordinary Shares in 
treasury (2023: 6,533,700). As at 18 September 2024 
the Company held 1,855,580 shares in Treasury and 
therefore the total number of ordinary shares with 
voting rights in the Company is 234,144,420.
Details of the movements in issued share capital during 
the year are provided in note 22 to the Group financial 
statements.
Under the Company’s Share Dealing code, senior 
executives may be restricted as to when they can trade 
in the Company’s shares. The Directors are not aware 
of any agreements between holders of the Company’s 
shares that may result in the restriction of the transfer 
of securities or on voting rights. No shareholder holds 
securities carrying any special rights or control over the 
Company’s share capital. 
Details of employee share schemes are provided in 
note 25 to the Group financial statements. 
As at 30 June 2024, the EBT held 3,456,074 shares.
Information required by Listing Rule 9.8.4R
Details of long-term incentive schemes as required 
by Listing Rule 9.4.3R are located in the Directors’ 
Remuneration Report on pages 67 to 87. There is no 
further information required to be disclosed under 
Listing Rule 9.8.4R.
Authority to purchase own shares
At the AGM on 10 November 2023, the Company 
was authorised to purchase a maximum of 10% of 
the Company’s issued share capital. This authority will 
expire at the close of the next AGM on 22 November 
2024 unless revoked, varied, or renewed prior to that 
meeting.. The Company will seek the usual renewal of 
this authority to purchase its own shares at the AGM  
in November 2024
Authority to allot shares
At the AGM on 10 November 2023, the Company 
was granted a general authority by its shareholders 
to allot shares up to an aggregate nominal amount of 
£7,804,814 (or up to £15,609,628 in connection with 
an offer by way of a rights issue). The Company did not 
allot any further shares during the year. (2023: nil).  
The Company will seek the usual renewal of this 
authority at the AGM 2024.
Change of control 
All of the Company’s share incentive scheme rules, 
contain provisions, which may cause options and awards 
granted under these schemes to vest and become 
exercisable in the event of a change of control. The 
Company is not a party to any significant agreements 
which take effect, alter, or terminate, solely upon the 

90
DFS Furniture plc Annual Report & Accounts 2024
Governance
D I R E C T O R S ’  R E P O R T  C O N T I N U E D
event of a change of control in the Company following a 
takeover bid. However, in the event of a change of control 
of the Company, the Company is obliged to give written 
notice to its lenders. Each individual lender then has the 
right to give written notice to the Company to demand 
early repayment of its outstanding loans to that lender 
and to cancel that lender’s commitments in full. 
There are no agreements between the Company and 
its Directors or employees providing for additional 
compensation for loss of office or employment 
(whether through resignation, redundancy or 
otherwise) that occurs because of a takeover bid. 
Significant agreements
The Company does not have any contractual or other 
relationships with any single party which are essential 
to the business of the Group and, therefore, no such 
relationships have been disclosed.
Colleague involvement – Everyone’s Welcome
The DFS Group strategy is “Everyone’s Welcome”.  
It is embedded in the Group values that all colleagues 
are able to be themselves at work, whatever their 
background, preferences or views. 
The Group has a communication programme in place 
to provide colleagues with information on matters of 
concern to them. This includes regular updates from 
the Group Leadership team via the Workplace system 
and regular meetings with line managers. There is a 
colleague Voice forum in place in UK & Republic of 
Ireland. The Voice forum forms the basis of the colleague 
listening network and enables colleague feedback to be 
received effectively and consistently across the Group. 
The Voice forums make valuable contributions to 
business development programmes and provide  
input on a wide range of business and people topics. 
Whilst our approach is designed around all colleagues, 
from all backgrounds, all levels and all business areas, 
we have particular focus on the experience and 
representation of women and colleagues from ethnic 
minority backgrounds.
Details of colleagues’ involvement in the Group’s share 
plans are disclosed in the Remuneration Report on 
pages 67 to 87.
Employment of disabled people
In the event that colleagues need adjustments to 
be made to support their employment then every 
effort will be made to do so. The Group is committed 
to providing equal opportunities in recruitment, 
training, development and promotion. We encourage 
applications from individuals with all forms of disabilities. 
All efforts are made to retain disabled colleagues in 
our employment, including making any reasonable 
adjustments to their roles. Every endeavour is made  
to find suitable alternative employment and to retrain 
and support the career development of any employee 
who becomes disabled whilst serving the Group.
Research and development
Research and innovation remain key to our product 
offering, enabling the development of better products 
for our customer base. Further details are provided in 
the Chair’s statement on page 5. 
Donations
The Group does not make donations to political 
organisations or independent election candidates. 
Public Policy
We do not take part in any direct lobbying or public 
policy activity.
Treasury and risk management 
The Company’s approach to treasury and financial risk 
management, including its use of hedging instruments, 
is explained in the Risks and Uncertainties section on 
page 23 and note 24 to the annual financial statements.
Independent auditors 
In accordance with section 489 of the Companies Act 
2006,(“the Act”) the Audit and Risk Committee has 
recommended that a resolution is to be proposed 
at the AGM for the reappointment of KPMG LLP as 
auditor of the Group. The Directors who held office 
at the date of this report confirm that, so far as they 
are each aware, there is no relevant audit information 
of which the Company’s auditor is unaware; and each 
such Director has taken the reasonable steps that they 
ought to have taken as a director to make themselves 
aware of any relevant audit information and to establish 
that the Company’s auditor is aware of the information. 
The confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the Act.
Subsequent events
Between 30 June and the date of this report Loraine 
Martins stepped down from the Board of Directors  
and on 1 August 2024 Bruce Marsh was appointed  
to the Board of Directors.
Whilst the Group expects to stay within its existing 
borrowing facility covenants, in September 2024 the 
Group agreed a widening of covenants with its lenders, 
which provides additional headroom in the event of 
unanticipated downside scenarios that result in a further 
decline in market volumes and lower EBITDA. Further 
details are provided in the Financial review on page 18.
Information on greenhouse gas emissions
The information on greenhouse gas emissions that 
the Company is required to disclose is set out in the 
Responsibility and Sustainability Report on pages 42 to 
43. This information is incorporated into this Directors’ 
report by reference and is deemed to form part of this 
Directors’ report.
Disclaimer 
This Directors’ report, Strategic report and the 
financial statements contain certain forward-looking 
statements with respect to the financial condition, 
results, operations, and business of DFS Furniture 
plc. These statements and forecasts involve risk and 
uncertainty because they relate to events and depend 
upon circumstances that will occur in the future. 
There are a number of factors that could cause actual 
results or developments to differ materially from 
those expressed or implied by these forward-looking 
statements and forecasts. 
Nothing in this Directors’ report or the Strategic report 
or in the financial statements should be construed as 
a profit forecast. This document also contains non-
financial information and data. While reasonable steps 
have been taken to ensure that this is correct, it has not 
been externally audited or verified unless specifically 
stated in this document.
Going concern 
In adopting the going concern basis for preparing the 
financial statements, the directors have considered 
the business activities as set out on pages 1 to 51, 
the financial position of the Group, its cash flows, 
liquidity position and borrowing facilities as set out in 
the Financial Review on pages 16 to 18, the Group’s 
financial risk management objectives and exposures  
to liquidity and financial risks as set out in note 24 to  
the financial statements, as well as the Group’s risks 
and uncertainties as set out on pages 21 to 28. 
Based on the Group’s cash flow forecasts, the Board 
expects the Group to have adequate resources to 
continue in operation, meet its liabilities as they fall 
due, retain sufficient available cash and not breach 
the covenant applicable to its borrowing facilities for 
the foreseeable future, being a period of at least 12 
months from the approval of the financial statements. 
The Board therefore considers it appropriate for the 
Group to adopt the going concern basis in preparing its 
financial statements. At 18 September 2024, £63.0m 
of the revolving credit facility remained undrawn, in 
addition to cash in hand, at bank of £5.7m.
Long term viability statement 
The directors have assessed the prospects of the 
Company over a three-year period to June 2027. This 
has taken into account the business model, strategic 
aims, risk appetite, and principal risks and uncertainties, 
along with the Company’s current financial position. 
Based on this assessment, the directors have a 
reasonable expectation that the Company will be able 
to continue in operation and meet its liabilities as they 
fall due over the three-year period under review. See our 
approach to assessing long term viability on page 28.
The Directors’ report was approved by the Board of 
Directors on 25 September 2024 and signed on its 
behalf by:
E L I Z A B E T H  M C D O N A L D
Group General Counsel & Company Secretary
25 September 2024 

91
DFS Furniture plc Annual Report & Accounts 2024
Governance
S TAT E M E N T  O F  D I R E C T O R S ’  R E S P O N S I B I L I T I E S  I N  R E S P E C T  O F  T H E  A N N U A L  R E P O R T  
A N D  T H E  F I N A N C I A L  S TAT E M E N T S
The directors are responsible for preparing the Annual 
Report and the Group and parent Company financial 
statements in accordance with applicable law and 
regulations. 
Company law requires the directors to prepare Group 
and parent Company financial statements for each 
financial year. Under that law they are required to 
prepare the Group financial statements in accordance 
with UK-adopted international accounting standards 
and applicable law and have elected to prepare the 
parent Company financial statements in accordance 
with UK accounting standards and applicable law, 
including FRS 101 Reduced Disclosure Framework.
Under company law the directors must not approve 
the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the 
Group and parent Company and of the Group’s profit  
or loss for that period. In preparing each of the Group 
and parent Company financial statements, the 
directors are required to: 
	–
select suitable accounting policies and then apply 
them consistently; 
	–
make judgements and estimates that are 
reasonable, relevant, reliable and prudent; 
	–
for the Group financial statements, state whether 
they have been prepared in accordance with  
UK-adopted international accounting standards; 
	–
for the parent Company financial statements, state 
whether applicable UK accounting standards have 
been followed, subject to any material departures 
disclosed and explained in the parent Company 
financial statements; 
	–
assess the Group and parent Company’s ability  
to continue as a going concern, disclosing, as 
applicable, matters related to going concern; and 
	–
use the going concern basis of accounting unless 
they either intend to liquidate the Group or the 
parent Company or to cease operations, or have  
no realistic alternative but to do so. 
The directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the parent Company’s transactions and 
disclose with reasonable accuracy at any time the 
financial position of the parent Company and enable 
them to ensure that its financial statements comply 
with the Companies Act 2006. They are responsible for 
such internal control as they determine is necessary to 
enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud 
or error, and have general responsibility for taking such 
steps as are reasonably open to them to safeguard the 
assets of the Group and to prevent and detect fraud 
and other irregularities. 
Under applicable law and regulations, the directors  
are also responsible for preparing a Strategic Report, 
Directors’ Report, Directors’ Remuneration Report  
and Corporate Governance Statement that complies 
with that law and those regulations. 
The directors are responsible for the maintenance  
and integrity of the corporate and financial information 
included on the company’s website. Legislation in  
the UK governing the preparation and dissemination  
of financial statements may differ from legislation in 
other jurisdictions. 
In accordance with Disclosure Guidance and 
Transparency Rule (“DTR”) 4.1.16R, the financial 
statements will form part of the annual financial report 
prepared under DTR 4.1.17R and 4.1.18R. The auditor’s 
report on these financial statements provides no 
assurance over whether the annual financial report has 
been prepared in accordance with those requirements.
Responsibility statement of the directors in 
respect of the annual financial report 
We confirm that to the best of our knowledge: 
	–
the financial statements, prepared in accordance 
with the applicable set of accounting standards,  
give a true and fair view of the assets, liabilities, 
financial position and profit or loss of the company 
and the undertakings included in the consolidation 
taken as a whole; and 
	–
the strategic report/directors’ report includes a  
fair review of the development and performance of  
the business and the position of the issuer and the 
undertakings included in the consolidation taken as 
a whole, together with a description of the principal 
risks and uncertainties that they face. 
We consider the annual report and accounts, taken  
as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders  
to assess the Group’s position and performance, 
business model and strategy.
T I M  S TA C E Y
Chief Executive Officer
J O H N  F A L L O N
Chief Financial Officer

92
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T 
T O  T H E  M E M B E R S  O F  D F S  F U R N I T U R E  P L C
1.	 Our opinion is unmodified
We have audited the financial statements of  
DFS Furniture plc (“the Company’’) for the period 
ended 30 June 2024 which comprise the Consolidated 
Income Statement, Consolidated Statement of 
Comprehensive Income, Consolidated Balance 
Sheet, Consolidated Statement of Changes in Equity, 
Consolidated Cash Flow Statement, the Company 
Balance Sheet, Company Statement of Changes in 
Equity, and the related notes, including the accounting 
policies in Note 1 to both the Group and parent 
Company financial statements
In our opinion: 
	–
the financial statements give a true and fair view 
of the state of the Group’s and of the parent 
Company’s affairs as at 30 June 2024 and of  
the Group’s loss for the period then ended; 
	–
the Group financial statements have been 
properly prepared in accordance with UK-adopted 
international accounting standards; 
	–
the parent Company financial statements have 
been properly prepared in accordance with UK 
accounting standards, including FRS 101  
Reduced Disclosure Framework; and 
	–
the financial statements have been prepared 
in accordance with the requirements of the 
Companies Act 2006.
Basis for opinion 
We conducted our audit in accordance with 
International Standards on Auditing (UK) (“ISAs (UK)”) 
and applicable law. Our responsibilities are described 
below. We believe that the audit evidence we have 
obtained is a sufficient and appropriate basis for our 
opinion. Our audit opinion is consistent with our report 
to the Audit and Risk Committee. 
We were first appointed as auditor by the directors 
on 27 April 2010, prior to the Company becoming a 
public interest entity. The period of total uninterrupted 
engagement is for the 10 financial periods ended 
30 June 2024 as a public interest entity and 14 
financial periods in total. We have fulfilled our ethical 
responsibilities under, and we remain independent of 
the Group in accordance with, UK ethical requirements 
including the FRC Ethical Standard as applied to 
listed public interest entities. No non-audit services 
prohibited by that standard were provided. 
Overview
Materiality:  
group financial 
statements as  
a whole
£2.5m (2023: £2.5m)
0.25% of Group revenue 
(2023: 3.8% of profit before 
tax from continuing operations 
normalised to exclude non-
underlying items and averaged 
over a period of three years)
Coverage
100% of Group revenue (2023: 
98% of Group profit before tax 
from continuing operations 
excluding non-underlying items)
Key audit matters
vs 2023
Recurring risks
Going Concern
Impairment of 
Goodwil
Recoverability of 
parent company’s 
investment in 
subsidiaries and 
amounts due from 
group companies

93
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T  C O N T I N U E D
2.	 Key audit matters: our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by us, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. We summarise below the key audit 
matters, which are unchanged from 2023, in decreasing order of audit significance, in arriving at our audit opinion above, together with our key audit procedures to address those matters and, as required for public interest entities,  
our results from those procedures. These matters were addressed, and our results are based on procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial statements as a whole, and in forming 
our opinion thereon, and consequently are incidental to that opinion, and we do not provide a separate opinion on these matters.
The risk
Our response
Going Concern
Disclosure Quality:
Refer to page 22 (Principle Risks), 
page 28 (Viability Reporting), page 62 
(Audit and Risk Committee Report), 
page 90 (Director’s report) and page 
104 (accounting policies).
The financial statements explain how the Board 
has formed a judgement that it is appropriate to 
adopt the going concern basis of preparation for 
the Group and parent Company.
The judgement is based on evaluation of the 
inherent risks to the Group’s and the parent 
Company’s business model and how those risks 
might affect the Group’s and parent Company’s 
financial resources or ability to continue to operate 
over a period of at least a year from the date of the 
approval of the financial statements. 
The risks most likely to adversely affect the Group’s 
and parent Company’s available financial resources 
and metrics relevant to debt covenants over this 
period are:
	–
The current geopolitical and macro-economic 
climate impacting the demand for the Group’s 
products, including reduced customer demand 
for furniture, current UK housing market status, 
increases in the cost of living and rising inflation. 
	–
The recent Red Sea related shipping disruption 
and increased freight costs. 
The risk for our audit was whether or not those 
risks were such that they amounted to a material 
uncertainty that may have cast significant doubt 
about the ability to continue as a going concern. 
Had there been a material uncertainty, then the 
fact would have been required to be disclosed.
We considered whether these risks could plausibly affect the liquidity or covenant compliance in the going concern period by assessing the 
directors’ sensitivities over the level of available financial resources and covenant thresholds indicated by the Group’s financial forecasts 
taking account of severe, but plausible, adverse effects that could arise from these risks individually and collectively.
Our procedures included:
	–
Funding assessment: We assessed the committed level of finance, and its expiry through inspection of financing documentation, to 
determine the level of finance available to the Group and its associated covenants;
	–
Covenant compliance: We considered covenant compliance both in the financial period, through validation of the period end covenant 
certificate, and in the going concern forecast period taking into account the extension of covenants granted by the lenders in line with the 
viability reporting on page 28; 
	–
Historical comparisons: We compared historical forecast results against actual cash flows achieved in the previous and current financial 
periods in order to assess the directors’ track record of forecast accuracy;
	–
Benchmarking assumptions: We benchmarked the key assumptions, including bookings growth, freight costs and cost saving 
initiatives behind the cash flow forecasts to third party evidence, including analyst reports and market data where available;
	–
Sensitivity analysis: We considered the sensitivities over the level of available financial resources, including associated covenant 
compliance, indicated by the Group’s financial forecasts taking account of reasonably possible (but not unrealistic) adverse effects that 
could arise from these risks individually and collectively, considering additional beneficial contractual arrangements made subsequent 
to the year end. This included evaluating the Directors’ plausible downside scenarios, a combination of those scenarios and stress tests 
following the covenant extension;
	–
Evaluation of directors’ intent: We evaluated the achievability of the actions the directors consider they would take to improve the 
position should the risks materialise, including reductions in non-essential capital expenditure and reductions in dividends by taking into 
account the extent to which the directors can control the timing and outcome of these; and
	–
Assessing transparency: We considered whether the going concern disclosure in note 1 to the consolidated financial statements and 
note 1 to the parent Company financial statements gives a full and accurate description of the directors’ assessment of going concern, 
including the identified risks, dependencies, and related sensitivities through our specific entity understanding and industry and market 
analysis.
Our results
	–
We found the going concern disclosure in note 1 to the consolidated financial statements and note 1 to the parent Company financial 
statements without any material uncertainty to be acceptable (2023: acceptable).

94
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T  C O N T I N U E D
The risk
Our response
Impairment of Goodwill
Forecast-based assessment:
(£508.3 million; 2023: £508.3 million)
Refer to page 62 (Audit and Risk 
Committee Report), page 106 
(accounting policy) and pages 119 
and 120 (financial disclosures).
There is a risk that the business may not meet 
expected growth projections in order to support 
the carrying value of goodwill held relating to the 
DFS Trading and Sofology cash generating units 
(‘CGUs’). This risk has increased in the period in 
light of the current economic climate and financial 
performance of the Group.
Goodwill is significant and at risk of irrecoverability 
due to continuing weak demand in the furniture 
retail market. The directors considered the 
recoverability of the goodwill balance through 
a value in use calculation that had underlying 
assumptions of varying sensitivities. The estimated 
recoverable amount is subjective due to the 
inherent uncertainty involved in forecasting and 
discounting future cash flows. 
The effect of these matters is that, as part of our 
risk assessment, we determined that the value 
in use of DFS Trading and Sofology CGUs have 
a high degree of estimation uncertainty, with a 
potential range of reasonable outcomes greater 
than our materiality for the financial statements as 
a whole, and possibly many times that amount. In 
conducting our final audit work, we concluded that 
reasonably possible changes to the value in use of 
the Sofology CGU would not be expected to result 
in a material impairment. The financial statements 
(note 10) disclose the sensitivity estimated by the 
Group for the DFS Trading CGU.
We performed the tests below rather than seeking to rely on any of the Group’s controls because the nature of the balance is such that we 
would expect to obtain audit evidence primarily through the detailed procedures described.
Our procedures included:
	–
Historical comparisons: We compared the previous forecasts for each CGU against actual outcomes to assess the historical reliability 
of the Group’s forecasting;
	–
Benchmarking assumptions: We compared each CGU’s trading forecasts against current trading performance and anticipated growth in 
the furniture retail sector, comparing to industry analyst reports and our own internal economic outlook analysis, and applied our knowledge 
of the Group and retail sector in investigating any significant deviations in order to challenge assumptions included in the forecasts;
	–
Sensitivity analysis: We performed sensitivity analysis on individual key assumptions and in combined scenarios over order intake,  
profit margins, terminal growth rate and discount factor in order to assess the level of sensitivity of the value in use to these assumptions;
	–
Our sector experience: We assessed and challenged the discount rate by obtaining the inputs used in the discount rate calculations, 
benchmarking against our own expectations, and comparing the overall rate to an expected range based on our own benchmarks; 
	–
Comparing valuations: We compared the sum of the discounted cash flows for all CGUs to the Group’s market capitalisation, adjusted 
for debt and surplus assets, to assess the reasonableness of those cashflows and the reasonableness of the carrying value of those 
CGUs; and
	–
Assessing transparency: We considered the adequacy of the Group’s disclosures about the sensitivity of the outcome of the 
impairment assessment to changes in key assumptions, and specifically the sensitivity estimated by the Group for the DFS Trading CGU, 
assessing whether they reflected the risks inherent in the recoverable amount of goodwill.
Our results
	–
We found the Group’s conclusion that there is no impairment of goodwill to be acceptable (2023 result: acceptable).

95
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T  C O N T I N U E D
The risk
Our response
Recoverability of parent Company’s 
investment in subsidiaries and 
receivables from other group 
companies
Parent Company’s investment  
in subsidiaries: £237.8 million;  
(2023 £254.5 million)
Amounts due from group companies: 
£275.0 million; (2023 £275.0 million)
Refer to page 63 (Audit and Risk 
Committee Report), page 137 
(accounting policy) and page 138 
(financial disclosures).
Low risk, high value:
The carrying amount of the parent Company’s 
investments in subsidiaries and the amounts 
due from group companies balance represents 
46% (2023: 48%) and 54% (2023: 52%) of the 
parent Company’s total assets respectively. Their 
recoverability is not at a high risk of significant 
misstatement or subject to significant judgement. 
However, due to their materiality in the context of 
the parent Company financial statements, this is 
considered to be the area that had the greatest 
effect on our overall parent Company audit.
We performed the tests below rather than seeking to rely on any of the Company’s controls because the nature of the balance is such that 
we would expect to obtain audit evidence primarily through the detailed procedures described.
Our procedures included:
	–
Tests of detail: We compared the carrying amount of 100% of investments with the relevant subsidiaries’ draft balance sheet to 
identify whether their net assets, being an approximation of their minimum recoverable amount, were in excess of their carrying 
amount and assessed whether those subsidiaries have historically been profit-making;
	–
We compared the debt adjusted market capitalisation to the investment and intra-group receivables balance to assess impairment 
indicators.
	–
We assessed 100% of the total amounts due from group companies balance to identify, with reference to the relevant debtors’ draft 
balance sheet, whether they have a positive net asset value and therefore coverage of the debt owed, as well as assessing whether 
those debtor companies have historically been profit-making;
	–
Assessing subsidiary audits: Considering the results of our work on all scoped in subsidiaries’ profits and net assets, we assessed  
the liquidity of the assets and therefore the ability of the subsidiary to fund the repayment of the amount due from group companies.
Our results 
	–
We found the Company’s conclusion that there is no impairment of the investments in subsidiaries and the amounts due from group 
companies to be acceptable (2023: acceptable).

96
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T  C O N T I N U E D
3.	 Our application of materiality and an overview 
of the scope of our audit
Materiality for the Group financial statements as a 
whole was set at £2.5m (2023: £2.5m), determined with 
reference to a benchmark of Group revenue of which it 
represents 0.25%. The benchmark in the previous year 
was Group profit before tax from continuing operations 
normalised to exclude non-underlying items (“PBTCO”) 
and averaged over a period of three years of which 
it represented 3.8%. We selected Group revenue as 
the benchmark in the current period because of the 
current pressure on PBTCO, driven by the challenging 
macro-economic environment. The Group’s strategic 
transformation programme is aimed at adapting to this 
new environment and working towards improving profits.
Materiality for the parent Company financial statements 
as a whole was set at £1.6m (2023: £1.6m), determined 
with reference to a benchmark of Company total assets, 
of which it represents 0.3% (2023: 0.3%). 
In line with our audit methodology, our procedures 
on individual account balances and disclosures 
were performed to a lower threshold, performance 
materiality, so as to reduce to an acceptable level 
the risk that individually immaterial misstatements 
in individual account balances add up to a material 
amount across the financial statements as a whole. 
Performance materiality for the group was set at 65% 
(2023: 75%) of materiality for the financial statements 
as a whole, which equates to £1.62m (2023: £1.88m). 
We applied this percentage in our determination of 
performance materiality based on the level of identified 
misstatements and control deficiencies during the 
prior period as well as the level of turnover of senior 
management and key financial reporting personnel.
Performance materiality for the parent company was 
set at 75% (2023: 75%) of materiality for the financial 
statements as a whole, which equates to £1.2m (2023: 
£1.2m). We applied this percentage in our determination 
of performance materiality because we did not identify 
any factors indicating an elevated level of risk.
We agreed to report to the Audit and Risk Committee 
any corrected or uncorrected identified misstatements 
exceeding £0.125m (2023: £0.125m), in addition 
to other identified misstatements that warranted 
reporting on qualitative grounds. 
Of the Group’s 9 (2023: 9) reporting components, 
we subjected 4 (2023: 4) to full scope audits for 
group purposes. We conducted reviews of financial 
information (including enquiry) at a further 5 (2023: 5) 
non-significant components as, while these were  
not individually financially significant to the group,  
we considered the impact of these in aggregate.
The components within the scope of our work 
accounted for the percentages illustrated opposite. 
The work on all scoped-in components (2023: all 
scoped-in components),including the audit of the 
parent company, was performed by the Group team. 
The Group team set the component materialities, 
which ranged from £1.0m to £2.0m (2023: £0.7m to 
£2.0m), having regard to the mix of size and risk profile 
of the Group across the components.
The remaining 1% (2023: 2%) of Group loss before 
tax (2023:profit before tax) and 9% (2023: 9%) of total 
Group assets is represented by 5 (2023: 5) reporting 
components, none of which individually represented 
more than 5% (2023: 4%) of any of total Group 
revenue, Group loss before tax (2023:profit before tax) 
or Group total assets. For the residual components,  
we performed analysis at an aggregated group level 
to re-examine our assessment that there were no 
significant risks of material misstatement within these. 
The scope of the audit work performed was 
predominately substantive as we placed limited reliance 
upon the Group’s internal control over financial reporting.
4. Going concern
The directors have prepared the financial statements 
on the going concern basis as they do not intend to 
liquidate the Group or the parent Company or to cease 
their operations, and as they have concluded that the 
Group’s and the parent Company’s financial position 
means that this is realistic. They have also concluded 
that there are no material uncertainties that could have 
cast significant doubt over their ability to continue as 
a going concern for at least 12 months from the date 
of approval of the financial statements (“the going 
concern period”). 
An explanation of how we evaluated management’s 
assessment of going concern is set out in the related 
key audit matter in section 2 of this report.
Normalised Group profit before tax
£9.1m (2023: £29.2m)
■ Normalised PBT
■ Group materiality
£2.5m
Group financial statements materiality (2023: £2.5m)
£1.62m
Whole financial statements performance materiality (2023: £1.85m)
£2m
Range of materiality at 4 components (£1m-£2m) (2023: £0.7m to £2.0m)
£0.125m
Misstatements reported to the audit committee (2023: £0.125m)
100%
(2023: 99%)
91%
(2023: 91%)
■ Full scope for group audit purposes 2024
■ Full scope for group audit purposes 2023
■ Residual components
Group revenue
99%
(2023: 98%)
Group proĤt before tax from 
continuing operations excluding 
non-underlying items
Group total assets 
from continuing operations 
Group materiality
£2.5m (2022: £2.5m)

97
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T  C O N T I N U E D
Our conclusions based on this work:
	–
we consider that the directors’ use of the going 
concern basis of accounting in the preparation of 
the financial statements is appropriate;
	–
we have not identified, and concur with the directors’ 
assessment that there is not, a material uncertainty 
related to events or conditions that, individually 
or collectively, may cast significant doubt on the 
Group’s or parent Company’s ability to continue as  
a going concern for the going concern period;
	–
we have nothing material to add or draw attention 
to in relation to the directors’ statement in note 1 to 
the consolidated financial statements and note 1 to 
the parent Company’s financial statements on the 
use of the going concern basis of accounting with 
no material uncertainties that may cast significant 
doubt over the Group and parent Company’s use of 
that basis for the going concern period. We found 
the Group going concern disclosures in note 1 of 
the consolidated financial statements and note 1  
to the parent Company’s financial statements to  
be acceptable; and
	–
the related statement under the Listing Rules set 
out on page 90 is materially consistent with the 
financial statements and our audit knowledge.
However, as we cannot predict all future events or 
conditions and as subsequent events may result in 
outcomes that are inconsistent with judgements that 
were reasonable at the time they were made, the above 
conclusions are not a guarantee that the Group or the 
parent Company will continue in operation. 
5.	 Fraud and breaches of laws and regulations – 
ability to detect
Identifying and responding to risks of material 
misstatement due to fraud
To identify risks of material misstatement due to fraud 
(“fraud risks”) we assessed events or conditions that 
could indicate an incentive or pressure to commit fraud 
or provide an opportunity to commit fraud. Our risk 
assessment procedures included: 
	–
Enquiring of Directors, the Audit and Risk Committee, 
Internal Audit, general counsel and Company 
Secretary as to the Group’s high-level policies and 
procedures to prevent and detect fraud, including 
the internal audit function, and the Group’s channel 
 
for “whistleblowing”, as well as whether they have 
knowledge of any actual, suspected or alleged fraud. 
	–
Reading Board of Directors, Audit and Risk 
Committee, Responsible and Sustainable Business 
Committee, Remuneration Committee and 
Nomination Committee minutes. 
	–
Considering the Long Term Incentive Plan, Deferred 
Bonus Scheme, Restricted Share Plan and Save 
As You Earn remuneration incentive schemes and 
performance targets for management. 
	–
Using analytical procedures to identify any unusual 
or unexpected relationships. 
	–
Consultation with our own forensic professionals 
regarding the identified fraud risk and the design of 
the audit procedures planned in response to these. 
This involved the forensic professionals attending 
the Risk Assessment and Planning Discussion 
and discussion between the engagement partner, 
engagement quality control reviewer and the 
forensic professional.
We communicated identified fraud risks throughout 
the audit team and remained alert to any indications  
of fraud throughout the audit. 
As required by auditing standards, and taking into 
account possible pressures to meet profit targets and 
our overall knowledge of the control environment, we 
perform procedures to address the risk of management 
override of controls, in particular the risk that Group and 
component management may be in a position to make 
inappropriate accounting entries and the risk of bias in 
accounting estimates such as impairment and provisions 
assumptions. On this audit we do not believe there is a 
fraud risk related to revenue recognition because there 
is little opportunity to fraudulently misstate revenue 
based on the high volume of low value transactions. 
Furthermore, there is not sufficient incentive or 
motivation to create a fraud risk in relation to cash  
sales as the level of cash paid at stores is immaterial. 
We did not identify any additional fraud risks.
In determining the audit procedures we took into 
account the results of our evaluation and testing of the 
operating effectiveness of some of the Group-wide 
fraud risk management controls set out on page 63 
within the Audit and Risk Committee report. 
We also performed procedures including: 
	–
Identifying journal entries to test for all full scope 
components based on risk criteria and comparing 
the identified entries to supporting documentation. 
These included unusual postings to revenue; 
unusual cash journals; manual journal entries 
posted by users with less than five postings in the 
period; manual entries posted in period thirteen; 
unusual postings to borrowings; postings made by 
or referencing specific employees. 
	–
Assessing whether the judgements made in making 
accounting estimates are indicative of a potential bias.
Identifying and responding to risks of material 
misstatement due to non-compliance with laws 
and regulations
We identified areas of laws and regulations that could 
reasonably be expected to have a material effect on 
the financial statements from our general commercial 
and sector experience, through discussion with the 
directors and other management (as required by 
auditing standards), and from inspection of the Group’s 
regulatory and legal correspondence and discussed 
with the directors and other management the policies 
and procedures regarding compliance with laws and 
regulations. 
As the Group is regulated, our assessment of risks 
involved gaining an understanding of the control 
environment including the entity’s procedures for 
complying with regulatory requirements, in particular 
the current regulatory focus on Consumer Duty with 
regards to the provision of interest-free credit and 
product aftercare insurance. 
We communicated identified laws and regulations 
throughout our team and remained alert to any 
indications of non-compliance throughout the audit. 
The potential effect of these laws and regulations  
on the financial statements varies considerably. 
Firstly, the Group is subject to laws and regulations 
that directly affect the financial statements including 
financial reporting legislation (including related 
companies legislation), distributable profits legislation 
and taxation legislation and we assessed the extent of 
compliance with these laws and regulations as part of 
our procedures on the related financial statement items. 
Secondly, the Group is subject to many other laws 
and regulations where the consequences of non-
compliance could have a material effect on amounts 
or disclosures in the financial statements, for instance 
through the imposition of fines or litigation. We identified 
the following areas as those most likely to have such 
an effect: health and safety, data protection laws, anti-
bribery, employment law, pension regulations, regulatory 
capital and liquidity and certain aspects of company 
legislation recognising the financial and regulated nature 
of the Group’s activities and its legal form. Auditing 
standards limit the required audit procedures to identify 
non-compliance with these laws and regulations to 
enquiry of the directors and other management and 
inspection of regulatory and legal correspondence, if any. 
Therefore, if a breach of operational regulations 
is not disclosed to us or evident from relevant 
correspondence, an audit will not detect that breach. 
Context of the ability of the audit to detect fraud 
or breaches of law or regulation
Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some 
material misstatements in the financial statements, 
even though we have properly planned and performed 
our audit in accordance with auditing standards. 
For example, the further removed non-compliance 
with laws and regulations is from the events and 
transactions reflected in the financial statements,  
the less likely the inherently limited procedures required 
by auditing standards would identify it. 
In addition, as with any audit, there remained a 
higher risk of non-detection of fraud, as these may 
involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal controls. 
Our audit procedures are designed to detect material 
misstatement. We are not responsible for preventing 
non-compliance or fraud and cannot be expected to 
detect non-compliance with all laws and regulations.
6. We have nothing to report on the other 
information in the Annual Report
The directors are responsible for the other information 
presented in the Annual Report together with the 
financial statements. Our opinion on the financial 
statements does not cover the other information and,  
 

98
DFS Furniture plc Annual Report & Accounts 2024
Governance
I N D E P E N D E N T  A U D I T O R ’ S  R E P O R T  C O N T I N U E D
accordingly, we do not express an audit opinion or, 
except as explicitly stated below, any form of assurance 
conclusion thereon. 
Our responsibility is to read the other information 
and, in doing so, consider whether, based on our 
financial statements audit work, the information 
therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based 
solely on that work we have not identified material 
misstatements in the other information.
Strategic report and directors’ report 
Based solely on our work on the other information: 
	–
we have not identified material misstatements  
in the strategic report and the directors’ report; 
	–
in our opinion the information given in those reports 
for the financial year is consistent with the financial 
statements; and 
	–
in our opinion those reports have been prepared  
in accordance with the Companies Act 2006. 
Directors’ remuneration report 
In our opinion the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006. 
Disclosures of emerging and principal risks  
and longer-term viability 
We are required to perform procedures to identify 
whether there is a material inconsistency between 
the directors’ disclosures in respect of emerging and 
principal risks and the viability statement, and the 
financial statements and our audit knowledge. 
Based on those procedures, we have nothing material 
to add or draw attention to in relation to: 
	–
the directors’ confirmation within the Viability 
Reporting on page 28 that they have carried out a 
robust assessment of the emerging and principal 
risks facing the Group, including those that would 
threaten its business model, future performance, 
solvency and liquidity; 
	–
the Risks and Uncertainties disclosures describing 
these risks and how emerging risks are identified, 
and explaining how they are being managed and 
mitigated; and 
	–
the directors’ explanation in the Viability Reporting 
of how they have assessed the prospects of the 
Group, over what period they have done so and 
why they considered that period to be appropriate, 
and their statement as to whether they have a 
reasonable expectation that the Group will be able 
to continue in operation and meet its liabilities as 
they fall due over the period of their assessment, 
including any related disclosures drawing attention 
to any necessary qualifications or assumptions. 
We are also required to review the Viability Reporting, 
set out on page 28 under the Listing Rules. Based on 
the above procedures, we have concluded that the 
above disclosures are materially consistent with the 
financial statements and our audit knowledge.
Our work is limited to assessing these matters in the 
context of only the knowledge acquired during our 
financial statements audit. As we cannot predict all 
future events or conditions and as subsequent events 
may result in outcomes that are inconsistent with 
judgements that were reasonable at the time they 
were made, the absence of anything to report on these 
statements is not a guarantee as to the Group’s and 
parent Company’s longer-term viability.
Corporate governance disclosures 
We are required to perform procedures to identify 
whether there is a material inconsistency between  
the directors’ corporate governance disclosures and 
the financial statements and our audit knowledge.
Based on those procedures, we have concluded that 
each of the following is materially consistent with the 
financial statements and our audit knowledge: 
	–
the directors’ statement that they consider that 
the annual report and financial statements taken 
as a whole is fair, balanced and understandable, 
and provides the information necessary for 
shareholders to assess the Group’s position  
and performance, business model and strategy; 
	–
the section of the annual report describing the work 
of the Audit and Risk Committee, including the 
significant issues that the Audit and Risk Committee 
considered in relation to the financial statements, 
and how these issues were addressed; and
	–
the section of the annual report that describes 
the review of the effectiveness of the Group’s risk 
management and internal control systems.
We are required to review the part of the Corporate 
Governance Statement relating to the Group’s 
compliance with the provisions of the UK Corporate 
Governance Code specified by the Listing Rules for  
our review. We have nothing to report in this respect. 
7. We have nothing to report on the other 
matters on which we are required to report  
by exception 
Under the Companies Act 2006, we are required to 
report to you if, in our opinion: 
	–
adequate accounting records have not been kept  
by the parent Company, or returns adequate for  
our audit have not been received from branches  
not visited by us; or 
	–
the parent Company financial statements and the 
part of the Directors’ Remuneration Report to be 
audited are not in agreement with the accounting 
records and returns; or 
	–
certain disclosures of directors’ remuneration 
specified by law are not made; or 
	–
we have not received all the information and 
explanations we require for our audit. 
We have nothing to report in these respects. 
8.	 Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out 
on page 91, the directors are responsible for: the 
preparation of the financial statements including being 
satisfied that they give a true and fair view; such internal 
control as they determine is necessary to enable the 
preparation of financial statements that are free from 
material misstatement, whether due to fraud or error; 
assessing the Group and parent Company’s ability to 
continue as a going concern, disclosing, as applicable, 
matters related to going concern; and using the going 
concern basis of accounting unless they either intend to 
liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so. 
Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance 
about whether the financial statements as a whole are 
free from material misstatement, whether due to fraud 
or error, and to issue our opinion in an auditor’s report. 
Reasonable assurance is a high level of assurance, 
but does not guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, 
individually or in aggregate, they could reasonably  
be expected to influence the economic decisions of 
users taken on the basis of the financial statements.
A fuller description of our responsibilities is 
provided on the FRC’s website at www.frc.org.uk/
auditorsresponsibilities.
The Company is required to include these financial 
statements in an annual financial report prepared 
under Disclosure Guidance and Transparency Rule 
4.1.17R and 4.1.18R. This auditor’s report provides no 
assurance over whether the annual financial report has 
been prepared in accordance with those requirements. 
9. The purpose of our audit work and to whom  
we owe our responsibilities 
This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006. Our audit work has been 
undertaken so that we might state to the Company’s 
members those matters we are required to state to 
them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept 
or assume responsibility to anyone other than the 
Company and the Company’s members, as a body,  
for our audit work, for this report, or for the opinions  
we have formed. 
G I L L  H O P W O O D - B E L L
(Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
1 St Peter’s Square 
Manchester  
M2 3AE
25 September 2024

99
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
Financial 
Statements
Contents
99	
Consolidated  
income statement
100	 Consolidated statement  
of comprehensive income
101	 Consolidated balance sheet
102	 Consolidated statement  
of changes in equity
103	 Consolidated  
cash flow statement
104	 Notes to the consolidated 
financial statements
135 	 Company balance sheet
136 	 Company statement of 
changes in equity
137 	 Notes to the Company 
financial statements
53 weeks to 30 June 2024
52 weeks to 25 June 2023
Note
Underlying
£m
Non-underlying
£m
Total
£m
Underlying
£m
Non-underlying
£m
Total
£m
Gross sales1
1, 2
1,311.8
–
1,311.8
1,423.6
–
1,423.6
Revenue
2
987.1
–
987.1
1,088.9
–
1,088.9
Cost of sales
(436.3)
–
(436.3)
(496.7)
–
(496.7)
Gross profit
550.8
–
550.8
592.2
–
592.2
Selling and distribution costs
(342.9)
–
(342.9)
(364.6)
–
(364.6)
Administrative expenses
(65.9)
(8.9)
(74.8)
(70.2)
0.5
(69.7)
Operating profit/(loss) before depreciation, amortisation and impairment
3
142.0
(8.9)
133.1
157.4
0.5
157.9
Depreciation
(77.8)
–
(77.8)
(80.5)
–
(80.5)
Amortisation
(13.7)
–
(13.7)
(11.6)
–
(11.6)
Impairment
(0.3)
–
(0.3)
(2.0)
–
(2.0)
Operating profit/(loss)
2, 3
50.2
(8.9)
41.3
63.3
0.5
63.8
Finance income
5
0.4
–
0.4
0.2
–
0.2
Finance expenses
5
(41.5)
(1.9)
(43.4)
(34.3)
–
(34.3)
Profit/(loss) before tax
9.1
(10.8)
(1.7)
29.2
0.5
29.7
Taxation
6
(5.7)
2.7
(3.0)
(6.6)
(0.1)
(6.7)
Profit/(loss) for the period from continuing operations
3.4
(8.1)
(4.7)
22.6
0.4
23.0
Profit/(loss) for the period from discontinued operations
29
–
0.3
0.3
(0.3)
3.5
3.2
Profit/(loss) for the period
3.4
(7.8)
(4.4)
22.3
3.9
26.2
Earnings per share
Basic
7
– from continuing operations
1.5p
(3.5)p
(2.0)p
9.6p
0.2p
9.8p
– from discontinued operations
–
0.1p
0.1p
(0.2)p
1.5p
1.3p
Total
1.5p
(3.4)p
(1.9)p
9.4p
1.7p
11.1p
Diluted
7
– from continuing operations
1.5p
(3.5)p
(2.0)p
9.5p
0.2p
9.7p
– from discontinued operations
–
0.1p
0.1p
(0.2)p
1.5p
1.3p
Total
1.5p
(3.4)p
(1.9)p
9.3p
1.7p
11.0p
1. 
Refer to pages 19 and 20 for APM definitions.
C O N S O L I D AT E D  I N C O M E  S TAT E M E N T  F O R  5 3  W E E K S  E N D E D  3 0  J U N E  2 0 2 4 
( 5 2  W E E K S  E N D E D  2 5  J U N E  2 0 2 3 )

100
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
C O N S O L I D AT E D  S TAT E M E N T  O F  C O M P R E H E N S I V E  I N C O M E  F O R  5 3  W E E K S  E N D E D  3 0  J U N E  2 0 2 4 
( 5 2  W E E K S  E N D E D  2 5  J U N E  2 0 2 3 )
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
(Loss)/profit for the period
(4.4)
26.2
Other comprehensive income
Items that are or may be reclassified subsequently to profit or loss: 
Effective portion of changes in fair value of cash flow hedges
5.1
(8.7)
Net change in fair value of cash flow hedges reclassified to profit or loss
Recognised in cost of sales
(1.3)
(13.7)
Income tax on items that are or may be reclassified subsequently to profit or loss
(1.3)
5.9
Other comprehensive income for the period, net of income tax
2.5
(16.5)
Total comprehensive income for the period
(1.9)
9.7
Total comprehensive income for the period attributable to owners of the parent
– from continuing operations
(2.2)
6.5
– from discontinued operations
0.3
3.2
(1.9)
9.7

101
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
C O N S O L I D AT E D  B A L A N C E  S H E E T 
AT  3 0  J U N E  2 0 2 4  ( 2 5  J U N E  2 0 2 3 )
Note
30 June 2024 
£m
25 June 2023 
£m
Non-current assets
Property, plant and equipment
8
83.8
97.4
Right of use assets
8, 9
315.0
312.6
Intangible assets
10
532.9
536.7
Deferred tax assets
13
10.8
15.5
942.5
962.2
Current assets
Inventories
14
59.0
55.8
Other financial assets
12
0.1
0.7
Trade and other receivables
15
12.0
11.1
Current tax assets
6.1
2.7
Cash and cash equivalents (excluding bank overdrafts)
26.8
26.7
104.0
97.0
Total assets
1,046.5
1,059.2
Current liabilities
Bank overdraft
(2.6)
–
Trade payables and other liabilities
16
(209.3)
(224.9)
Lease liabilities
9
(75.1)
(84.1)
Provisions
20
(9.7)
(6.2)
Other financial liabilities
17
(1.2)
(6.7)
(297.9)
(321.9)
Non-current liabilities
Interest bearing loans and borrowings
18
(187.4)
(165.8)
Lease liabilities
9
(326.6)
(327.3)
Provisions
20
(5.6)
(6.9)
Other financial liabilities
17
–
(0.2)
(519.6)
(500.2)
Total liabilities
(817.5)
(822.1)
Net assets
229.0
237.1
Equity attributable to owners of the Company
Share capital
22
23.6
24.1
Share premium
22
40.4
40.4
Merger reserve
22
18.6
18.6
Capital redemption reserve
22
360.1
359.6
Treasury shares
22
(2.9)
(10.1)
Employee Benefit Trust shares
22
(5.9)
(6.6)
Cash flow hedging reserve
22
(1.1)
(4.9)
Retained earnings
(203.8)
(184.0)
Total equity
229.0
237.1
These financial statements were approved by  
the board of directors on 25 September 2024  
and were signed on its behalf by:
T I M  S TA C E Y
Chief Executive Officer
J O H N  F A L L O N
Chief Financial Officer
Company registered number: 07236769 

102
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
C O N S O L I D AT E D  S TAT E M E N T  O F  C H A N G E S  I N  E Q U I T Y
Share capital 
£m
Share premium 
£m
Merger reserve 
£m
Capital redemption 
reserve 
£m
Treasury shares 
£m
Employee Benefit 
Trust shares 
£m
Cash flow hedging 
reserve 
£m
Retained earnings 
£m
Total equity 
£m
Balance at 26 June 2022
25.9
40.4
18.6
357.8
(4.9)
(6.9)
17.5
(179.5)
268.9
Profit for the year
–
–
–
–
–
–
–
26.2
26.2
Other comprehensive income/(expense)
–
–
–
–
–
–
(22.4)
5.9
(16.5)
Total comprehensive income for the year
–
–
–
–
–
–
(22.4)
32.1
9.7
Dividends
–
–
–
–
–
–
–
(12.1)
(12.1)
Purchase of own shares
–
–
–
–
(30.9)
–
–
–
(30.9)
Employee Benefit Trust shares issued
–
–
–
–
–
0.3
–
(0.3)
–
Settlement of share based payments
–
–
–
–
–
–
–
(0.3)
(0.3)
Share based payments
–
–
–
–
–
–
–
1.8
1.8
Cancellation of treasury shares
(1.8)
–
–
1.8
25.7
–
–
(25.7)
–
Balance at 25 June 2023
24.1
40.4
18.6
359.6
(10.1)
(6.6)
(4.9)
(184.0)
237.1
Profit for the year
–
–
–
–
–
–
–
(4.4)
(4.4)
Other comprehensive income/(expense)
–
–
–
–
–
–
3.8
(1.3)
2.5
Total comprehensive income for the year
–
–
–
–
–
–
3.8
(5.7)
(1.9)
Dividends
–
–
–
–
–
–
–
(9.4)
(9.4)
Employee Benefit Trust shares issued
–
–
–
–
–
0.7
–
(0.7)
–
Share based payments
–
–
–
–
–
–
–
3.2
3.2
Cancellation of treasury shares
(0.5)
–
–
0.5
7.2
–
–
(7.2)
–
Balance at 30 June 2024
23.6
40.4
18.6
360.1
(2.9)
(5.9)
(1.1)
(203.8)
229.0

103
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
C O N S O L I D AT E D  C A S H  F L O W  S TAT E M E N T  F O R  5 3  W E E K S  E N D E D  3 0  J U N E  2 0 2 4 
( 5 2  W E E K S  E N D E D  2 5  J U N E  2 0 2 3 )
Note
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Net cash from operating activities
26
115.9
121.7
Investing activities
Proceeds from sale of property, plant and equipment
1.4
1.3
Interest received
0.4
0.2
Acquisition of property, plant and equipment
8
(11.6)
(20.4)
Acquisition of other intangible assets
10
(10.0)
(14.5)
Net cash used in investing activities
(19.8)
(33.4)
Financing activities
Interest paid
(18.8)
(10.5)
Interest paid on lease liabilities
9
(24.8)
(23.5)
Payment of lease liabilities
9
(67.6)
(61.6)
Net (repayment)/drawdown of senior revolving credit facility
27
(28.0)
72.0
Drawdown of senior secured notes
27
50.0
–
Purchase of treasury shares
–
(30.9)
Ordinary dividends paid
(9.4)
(12.1)
Net cash used in financing activities
(98.6)
(66.6)
Net (decrease)/increase in cash and cash equivalents
27
(2.5)
21.7
Cash and cash equivalents at beginning of period
27
26.7
5.0
Cash and cash equivalents (including bank overdraft) at end of period
27
24.2
26.7

104
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
1 Accounting policies
DFS Furniture plc (‘the Company’) is a company 
incorporated and domiciled in England, in the  
United Kingdom (Company number: 07236769). The 
address of the registered office is 1 Rockingham Way, 
Redhouse Interchange, Adwick-Le-Street, Doncaster, 
South Yorkshire, DN6 7NA.
The consolidated financial statements consolidate 
those of the Company and its subsidiaries (together 
referred to as ‘the Group’). The parent company 
financial statements present information about the 
Company as a separate entity and not about its group.
The accounting policies set out below have, unless 
otherwise stated, been applied consistently to all 
periods presented in these consolidated financial 
statements. Judgements made by the directors, in 
the application of these accounting policies that have 
a material effect on the financial statements and 
estimates with a significant risk of material adjustment 
in the next year are discussed in note 1.20.
1.1 Basis of preparation
The consolidated financial statements have been 
prepared and approved by the directors in accordance 
with international accounting standards in accordance 
with UK-adopted international accounting standards 
(‘UK-adopted IFRS’). The financial statements are 
prepared on the historical cost basis except for certain 
financial instruments and share based payment 
charges which are measured at their fair value.  
The financial statements are for the 53 weeks to 
30 June 2024 (last year 52 weeks to 25 June 2023).
The Company has elected to prepare its parent company 
financial statements in accordance with Financial 
Reporting Standard 101 Reduced Disclosure Framework 
(‘FRS 101’); these are presented on pages 135 to 139.
Going concern
The financial statements are prepared on a going 
concern basis, which the directors believe to be 
appropriate for the following reasons.
The Company heads a group which has a £200.0m 
revolving credit facility with a consortium of lending 
banks maturing in September 2027 with a further  
16 month extension option for £175.0m of the facility, 
and £50.0m of private placement debt, £25.0m of 
which matures in September 2028 and £25.0m in 
September 2030. At 18 September 2024, £63.0m  
of the revolving credit facility remained undrawn,  
in addition to cash in hand, at bank of £5.7m.
Covenants applicable to both the revolving credit facility 
and the private placement debt are: 3.0x net debt/
EBITDA and 1.5x fixed charge cover, and are assessed 
on a six-monthly basis at June and December. Recent 
discussions with the consortium of lending banks have 
resulted in a modification to the covenants to 3.9x net 
debt/EBITDA and 1.3x fixed charge cover for the half 
yearly assessment at H1 FY25, 3.7x and 1.3x for the 
FY25 year end assessment, with leverage returning  
to 3.0x and fixed charge increasing to 1.4x for the  
H1 FY26 assessment.
The Directors have prepared cash flow forecasts and 
performed a going concern assessment for the Group 
covering a period of at least twelve months from the 
date of approval of these financial statements (the 
‘going concern assessment period’), which indicate 
that the Group will be in compliance with the agreed 
covenants. These forecasts include a number of 
assumptions in relation to: market size (assumed to 
grow by 2% in FY25, from an already low base relative 
to pre-pandemic levels) and the resulting order intake 
volumes for the Group; inflationary impacts on gross 
margin and other costs; sector-wide manufacturing 
and supply chain capacities; and achievement of cost 
savings in line with the Group’s strategic plans.
The Directors have also prepared severe but plausible 
downside sensitivity scenarios which cover the 
same going concern assessment period as the base 
case. These scenarios include significantly reduced 
customer spending, impacts on gross margin and 
other costs from inflationary cost pressures, and a 
combination of these scenarios. The Directors have 
also performed reverse stress testing analysis to 
confirm that circumstances resulting in a covenant 
breach were beyond those considered plausible.
As part of this analysis, the Directors have considered 
mitigating actions within the Group’s control which 
could reduce the impact of these severe but plausible 
downside scenarios. These mitigating actions include 
reducing discretionary operating expenditure, a pause 
on expansionary capital investment, a reduction or 
pause in dividend payments, and other measures to 
protect cash balances. These forecast cash flows, 
considering the ability and intention of the Directors 
to implement mitigating actions should they need to, 
indicate that there remains sufficient headroom in 
the forecast period for the Group to operate within 
the committed facilities and to comply with all relevant 
revised banking covenants during the going concern 
assessment period.
The Directors have considered all of the factors noted 
above, including the inherent uncertainty in forecasting 
the impact of the current economic and political 
environment, and are confident that the Group has 
adequate resources to continue to meet all liabilities 
as and when they fall due for at least twelve months 
from the date of approval of these financial statements. 
Accordingly, the financial statements are prepared on a 
going concern basis.
1.2 Basis of consolidation
The consolidated financial statements incorporate 
the financial statements of the Company and entities 
controlled by the Company (its subsidiaries). Control 
exists when the Group is exposed to or has rights to 
variable returns from its investment with the investee 
and has the ability to affect those returns through its  
power over the investee. In assessing control, potential  
voting rights that are currently exercisable or 
convertible are taken into account.
The results of subsidiaries acquired or disposed of 
during the period are included in the consolidated 
income statement from the date that control 
commences until the date that control ceases. 
The acquisition method is used to account for the 
acquisition of subsidiaries. All intra-group transactions, 
balances, income and expenses are eliminated on 
consolidation.
1.3 Climate change
As noted in the Responsibility and sustainability report 
the Group is committed to addressing climate-related 
risks and is focused on reducing its environmental 
impact.
The potential impact of climate change has been 
considered in the preparation of these financial 
statements, including in the carrying values of goodwill 
and tangible assets, the measurement of financial 
instruments, and in relation to the Group’s going 
concern and viability assessments. No material impact 
was noted on the consolidated financial statements 
in relation to climate change. The potential impact will 
continue to be assessed on an ongoing basis.
1.4 Gross sales and revenue
Revenue is measured at the fair value of the 
consideration receivable by the Group for the provision 
of goods to external customers, being the total amount 
payable by the customer (‘gross sales’) less: value added 
and other sales taxes, the costs of obtaining interest 
free credit on behalf of customers and the amounts 
payable to third parties relating to products for which the 
Group acts as an agent. For products where the Group 
acts as an agent, the amount recognised in revenue is 
the net fee receivable by the Group.
Many of the Group’s customers choose to take 
advantage of the interest-free credit that the Group 
makes available. This credit is provided by external 
finance houses, who pay the Group the gross sales 
value of the customer order on delivery, less a fee for 
taking responsibility for payment collection and bearing 
the full credit risk for any future default by the customer. 
The fee due to the finance house varies depending on 
the amount borrowed by the customer, the length of 
the repayment term and the applicable SONIA rate at 
the time of the transaction.
In calculating reported revenue in accordance with 
IFRS the Group is required to deduct these fees from 
the value of the customer order. Reported revenue 
will therefore vary depending on the proportion of 
customers who choose to take up the interest free 
credit offer, the average duration of the interest free 
loan period and the prevailing interest rates.
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S
AT  3 0  J U N E  2 0 2 4

105
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
For the purposes of managing its business the Group 
focuses on gross sales, which is defined as the total 
amount payable by customers, inclusive of VAT 
and other sales taxes and prior to any accounting 
adjustments for interest-free credit fees or aftercare 
product costs. The directors believe gross sales is a 
more transparent measure of the activity levels and 
performance of its stores and online channels as it is 
not affected by customer preferences on payment 
options. Accordingly gross sales is presented in this 
annual report in addition to statutory revenue, with  
a reconciliation between the two measures provided  
in note 2 to the financial statements.
Both gross sales and revenue are stated net of returns 
and sales allowances, and are recognised when goods 
have been delivered to the customer, the revenue and 
costs in respect of the transaction can be measured 
reliably and collectability is reasonably assured. 
Receipt of goods by the customer represents the 
completion of the Group’s performance obligation 
under the sales contract and payment is received 
prior to or immediately after delivery. Expected future 
costs of satisfying the Group’s obligations under 
long-term product guarantees offered to customers 
are determined at the time of the sale, provided for 
separately (note 20) and charged to cost of sales.
1.5 Government grants
Government grants are recognised where there is 
reasonable assurance that the Group will comply with all 
attached conditions and that the grant will be received.
When the grant relates to an expense item, it is 
recognised as a deduction from the related expense 
within the period it becomes receivable.
1.6 Expenses
Non-underlying items
Items that are material in size, unusual or non-recurring 
in nature are disclosed separately in the income 
statement in order to provide an indication of the 
Group’s underlying business performance. The principal 
items which may be included as non-underlying are:
	–
significant profit or loss on the disposal of non-
current assets;
	–
significant impairment charges;
	–
significant non-recurring tax charges or credits;
	–
costs associated with significant corporate, financial 
or operating restructuring, including acquisitions; and
	–
initial costs of establishing operations in new 
geographical territories.
Material finance income or expenses associated with 
significant changes in the Group’s borrowings are 
disclosed separately as non-underlying items below 
operating profit.
Royalty payments
Royalties payable to brand partners on sales of branded 
products are charged to cost of sales when the related 
product is delivered to the customer.
Finance income and expenses
Finance expenses comprise interest payable, finance 
charges on lease liabilities recognised in profit or loss 
using the effective interest method and unwinding 
of the discount on provisions and other liabilities 
measured at present value. Finance income comprises 
interest receivable on funds invested, dividend income, 
and net foreign exchange gains and losses.
Interest income and interest payable is recognised in 
profit or loss as it accrues, using the effective interest 
method. Dividend income is recognised in the income 
statement on the date the Group’s right to receive 
payments is established.
1.7 Employee benefits
Defined contribution plans
Payments to defined contribution pension plans are 
recognised as an expense in the income statement  
as they fall due.
Short-term benefits
Short-term employee benefit obligations are 
measured on an undiscounted basis and are expensed 
as the related service is provided.
Share based payments
The fair value of equity settled share based payments 
is recognised as an expense over the vesting period 
of the related awards, with a corresponding increase 
in equity. Fair values are calculated using option pricing 
models appropriate to the terms and conditions of the 
awards. The amount charged as an expense is regularly 
reviewed and adjusted to reflect the achievement of 
service and non-market based performance conditions.
1.8 Taxation
Tax on the profit or loss for the period comprises 
current and deferred tax. Tax is recognised in the 
income statement except to the extent that it relates 
to a business combination, or items recognised directly 
in equity or other comprehensive income.
Current tax is the expected tax payable or receivable 
on the taxable income or loss for the period, using tax 
rates enacted or substantively enacted at the balance 
sheet date, and any adjustment to tax payable in 
respect of previous years.
Deferred tax is provided on temporary differences 
between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts 
used for taxation purposes. The following temporary 
differences are not provided for: the initial recognition 
of goodwill; the initial recognition of assets or liabilities 
in a transaction that is not a business combination 
and that affects neither accounting nor taxable profit 
or loss, and differences relating to investments in 
subsidiaries to the extent that they will probably not 
reverse in the foreseeable future. The amount of 
deferred tax provided is based on the expected manner 
of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or 
substantively enacted at the balance sheet date.
At interim reporting periods the tax charge is calculated 
in accordance with IAS 34, adjusted for material non-
taxable items.
Deferred tax assets are recognised on deductible 
temporary differences only to the extent that it is 
probable that future taxable profits will be available 
against which they can be utilised. Deferred tax assets 
are reviewed at each reporting date and are reduced to 
the extent that it is no longer probable that the related 
tax benefit will be realised.
1.9 Foreign currency
Transactions in foreign currencies are translated to 
the respective functional currencies of Group entities 
at the foreign exchange rate ruling at the date of the 
transaction. 
Monetary assets and liabilities denominated in foreign 
currencies at the balance sheet date are retranslated 
to the functional currency at the foreign exchange rate 
ruling at that date. Foreign exchange differences arising 
on translation are recognised in the income statement 
except for effective differences arising on qualifying 
cash flow hedges, which are recognised directly in  
other comprehensive income.
1.10 Business combinations
Business combinations are accounted for by applying 
the acquisition method as at the acquisition date, which 
is the date on which control is transferred to the Group. 
Goodwill is initially measured at cost, being the excess 
of the acquisition cost over the Group’s interest in the 
assets and liabilities recognised. When the excess 
is negative, a bargain purchase gain is recognised 
immediately in profit or loss.
Costs related to the acquisition, other than those 
associated with the issue of debt or equity securities, 
are expensed as incurred.
Any contingent consideration payable is recognised 
at fair value at the acquisition date. If the contingent 
consideration is classified as equity, it is not remeasured 
and settlement is accounted for within equity. 
Otherwise, subsequent changes to the fair value of the 
contingent consideration are recognised in profit or loss.
Acquisitions prior to 31 July 2011  
(date of transition to IFRSs)
IFRS 1 grants certain exemptions from the full 
requirements of Adopted IFRSs in the transition 
period. The Group and Company elected not to restate 
business combinations that took place prior to 31 July 
2011. In respect of acquisitions prior to transition, 
goodwill is included at 31 July 2011 on the basis of its 
deemed cost, which represents the amount recorded 
under UK GAAP which was broadly comparable 
save that goodwill was amortised. On transition, 
amortisation of goodwill ceased as required by IFRS 1.
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

106
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
1.11 Property, plant and equipment
Property, plant and equipment are stated at cost 
less accumulated depreciation and accumulated 
impairment losses.
Where parts of an item of property, plant and equipment 
have different useful lives, they are accounted for as 
separate items of property, plant and equipment.
Depreciation is charged to the income statement on a  
straight-line basis over the estimated useful life of each 
part of an item of property, plant and equipment.  
Land is not depreciated. The estimated useful lives  
are as follows:
	–
buildings	
	
50 years
	–
plant and equipment	
3 to 10 years
	–
motor vehicles	
	
4 years
	–
leasehold improvements	
the period of the 
lease, or useful life  
if shorter
Depreciation methods, useful lives and residual values 
are reviewed at each balance sheet date.
1.12 Leases
At the inception of a contract, the Group assesses 
whether a contract is, or contains, a lease under IFRS 
16. A contract is, or contains, a lease if the contract 
conveys the right to control the use of an identified 
asset for a period of time in exchange for consideration.
Lease liability – initial recognition
The Group recognises right of use assets and lease 
liabilities at the lease commencement date. The 
lease liabilities are recognised at the present value of 
future lease payments discounted at the incremental 
borrowing rate applicable to the lease.
Lease payments included in the measurement of the 
lease liability comprise the following:
	–
fixed payments, including in-substance fixed 
payments; and
	–
amounts expected to be payable under a residual 
value guarantee.
Lease liability – subsequent measurement
The lease liability is subsequently increased by the 
interest cost arising from the unwind of the discount, 
and decreased by the cash lease payments made.
Lease liability – remeasurement
The lease liability is remeasured if:
	–
there is a change in either the lease term or the 
assessment of an option to purchase the underlying 
asset. In these circumstances, the lease liability is 
remeasured using a revised discount rate; or
	–
there is a change in the amounts expected to be 
payable under a residual guarantee or if there is a 
change in future lease payments resulting from 
a change in an index or a rate used to determine 
those payments. In these circumstances, the 
discount rate remains unchanged, unless the 
change in lease payments results from a change  
in floating interest rates.
In both scenarios, the carrying value of the right of use 
asset will generally be adjusted by the amount of the 
remeasurement of the lease liability, to the extent that 
the right of use asset will be reduced to nil, with any 
further adjustment required from the remeasurement 
being recorded in profit or loss.
From time to time, a lease may expire without a new 
lease being agreed. In such circumstances, if the 
Group has not served or received notice under the 
terms of the lease, it may continue to occupy the store 
whilst a new lease is agreed, referred to as a ‘holdover 
arrangement’. Most of the store portfolio is protected 
by the Landlord and Tenant Act (1954), under which, 
as tenant, the Group has an automatic right to a new 
lease subject to certain specific grounds under which 
the landlord can cancel. In a holdover arrangement, the 
lease typically continues on a rolling basis on the same 
financial terms as the previous lease until new terms 
are formally agreed. The Group accounts for holdover 
arrangements as a modification to the expired lease, 
assuming a lease extension of a period equivalent 
to the average length of time that, in the Group’s 
experience, leases enter a holdover arrangement for, 
with no change to lease payments.
Right of use asset – initial recognition
IFRS 16 defines a right of use asset as an asset which 
represents a lessee’s right to use an underlying asset for 
the lease term. Generally, right of use assets are initially 
measured at an amount equal to the lease liability.
Right of use asset – subsequent measurement
Right of use assets are subsequently measured at  
initial carrying value:
	–
less any accumulated depreciation and any 
accumulated impairments losses; and
	–
adjusted for any remeasurement of the lease 
liability.
The right of use asset is subsequently depreciated on a 
straight line basis from the commencement date to the 
end of the lease term. In addition, the right of use asset 
is periodically reduced by impairment losses, if any,  
and adjusted for certain remeasurements of the  
lease liability.
Practical expedients and exemptions used
The Group has opted to apply the following practical 
expedients and exemptions:
	–
use of a single discount rate to a portfolio of leases 
with reasonably similar characteristics; and
	–
recognising lease payments on short term (less 
than 12 months) leases and low value leases as  
an expense.
1.13 Intangible assets and goodwill
Goodwill
Goodwill is stated at cost less any accumulated 
impairment losses. Goodwill is allocated to cash 
generating units and is not amortised but is tested 
annually for impairment. 
Other intangible assets
Expenditure on internally generated goodwill and 
brands is recognised in the income statement as  
an expense as incurred.
Other intangible assets that are acquired by the Group 
are stated at cost less accumulated amortisation and 
accumulated impairment losses. Implementation 
costs associated with software and cloud computing 
arrangements are only capitalised where they relate to 
an identifiable asset under the control of the Group.
Amortisation
Amortisation is charged to the income statement  
on a straight-line basis over the estimated useful lives 
of intangible assets unless such lives are indefinite. 
Intangible assets with an indefinite useful life and 
goodwill are systematically tested for impairment at 
each balance sheet date. Other intangible assets are 
amortised from the date they are available for use. 
Estimated useful lives are as follows:
	–
computer software  
and website costs	 	
3 years
	–
acquired brand names	
10 to 20 years
1.14 Inventories
Inventories are stated at the lower of cost and net 
realisable value and include goods in transit where 
ownership of the goods transfers upon shipment.  
The cost of finished goods manufactured by the  
Group includes direct materials, direct labour and 
appropriate overhead expenditure.
1.15 Impairment
The carrying amounts of the Group’s tangible and 
intangible assets other than goodwill are reviewed at 
each reporting date to determine whether there is any 
indication of impairment. If any such indication exists, 
then the asset’s recoverable amount is estimated. For 
goodwill, and intangible assets that have indefinite 
useful lives or that are not yet available for use, the 
recoverable amount is estimated each year at the same 
time, or when an indicator of impairment is identified.
An impairment loss is recognised if the carrying amount 
of an asset exceeds its estimated recoverable amount. 
Impairment losses are recognised in profit or loss. 
An impairment loss in respect of goodwill is not 
reversed. In respect of other assets, impairment losses 
recognised in prior periods are assessed at each 
reporting date for any indications that the loss has 
decreased or no longer exists. An impairment loss is 
reversed if there has been a change in the estimates 
used to determine the recoverable amount. An 
impairment loss is reversed only to the extent that the 
asset’s carrying amount does not exceed the carrying 
amount that would have been determined, net of 
depreciation or amortisation, if no impairment loss  
had been recognised.
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

107
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
1.16 Provisions
A provision is recognised in the balance sheet when the 
Group has a present legal or constructive obligation as 
a result of a past event, that can be reliably measured 
and it is probable that an outflow of economic benefits 
will be required to settle the obligation. Provisions are 
determined by discounting the expected future cash 
flows at a pre-tax rate that reflects risks specific to  
the liability.
Details of provisions recognised are in note 20 and the 
related significant estimates and judgements in note 
1.20.
1.17 Non-derivative financial instruments
Non-derivative financial instruments comprise 
investments in equity and debt securities, trade and 
other receivables, cash and cash equivalents, loans  
and borrowings, and trade and other payables.
Trade and other receivables
Trade and other receivables are recognised initially at 
fair value. Subsequent to initial recognition they are 
measured at amortised cost using the effective interest 
method, less allowances for expected credit losses.
Trade and other payables
Trade and other payables are recognised initially at 
fair value. Subsequent to initial recognition they are 
measured at amortised cost using the effective 
interest method.
Cash and cash equivalents
Cash and cash equivalents comprise cash balances, call 
deposits and restricted cash of £0.3m (2023: £0.6m). 
Bank overdrafts are shown within borrowings in current 
liabilities in the balance sheet.
Interest-bearing borrowings
Interest-bearing borrowings are recognised initially 
at fair value less attributable transaction costs. 
Subsequent to initial recognition, interest-bearing 
borrowings are stated at amortised cost using the 
effective interest method.
1.18 Derivative financial instruments and hedging
Derivative financial instruments
Derivative financial instruments are recognised at fair 
value. The gain or loss on remeasurement to fair value is 
recognised immediately in profit or loss. However, where 
derivatives qualify for hedge accounting, recognition of 
any resultant gain or loss depends on the nature of the 
item being hedged (see below).
Cash flow hedges
On adoption of IFRS 9, the Group made the election to 
continue to apply the hedge accounting requirements 
of IAS 39 to all of its hedging relationships. Therefore, 
where a derivative financial instrument is designated 
as a hedge of the variability in cash flows of a highly 
probable forecast transaction, the effective part of 
any gain or loss on the derivative financial instrument 
is recognised in other comprehensive income and 
presented within the hedging reserve. Any ineffective 
portion of the hedge is recognised immediately in the 
income statement.
When the forecast transaction subsequently results in 
the recognition of a non-financial asset or non-financial 
liability, the associated cumulative gain or loss remains 
in the hedging reserve and is reclassified into profit or 
loss in the same period or periods during which the 
asset acquired or liability assumed affects profit or loss.
For other cash flow hedges the associated cumulative 
gain or loss is removed from equity and recognised in 
the income statement in the same period or periods 
during which the hedged forecast transaction affects 
profit or loss.
When a hedging instrument expires or is sold, 
terminated or exercised, or the Group revokes 
designation of the hedge relationship but the hedged 
forecast transaction is still expected to occur, the 
cumulative gain or loss at that point remains in equity 
and is recognised in accordance with the above 
policy when the transaction occurs. If the hedged 
transaction is no longer expected to take place, the 
cumulative unrealised gain or loss recognised in equity 
is recognised in the income statement immediately.
1.19 Profit or loss from discontinued operations
A discontinued operation is a component of the Group 
that either has been disposed of, abandoned, or is 
classified as held for sale. A discontinued operation 
represents a separate major line of the business or 
geographical area of operation. Profit or loss from 
discontinued operations comprises the post-tax 
profit or loss of discontinued operations and the 
post-tax gain or loss recognised on the measurement 
to fair value less costs to sell of the disposal group(s) 
constituting the discontinued operation (see also note 
29). When an operation is classified as a discontinued 
operation, the comparative Consolidated Income 
Statement is restated as if the operation had been 
discontinued from the start of the comparative period.
1.20 Significant areas of estimation and 
judgement
In the application of the Group’s accounting policies, the 
Directors are required to make judgements, estimates 
and assumptions that affect the value of reported 
assets, liabilities, revenues and expenses. The estimates 
and associated assumptions are based on historical 
experience and other relevant factors, but may differ 
from actual results. The following significant area of 
judgement or estimation arose in the current financial 
statements:
Goodwill impairment
Goodwill is tested annually for impairment by 
comparing its carrying value to a calculation of the 
value in use of the relevant cash-generating units. This 
exercise requires estimates to be made of future cash 
flows arising from each cash-generating unit and the 
appropriate discount rate to apply. Further details of 
the key assumptions underlying the calculation are 
provided in note 10. The Directors are satisfied that 
no impairment exists at 30 June 2024, however a 
reasonably possible change in the estimates used in 
the assessment could result in the recognition of an 
impairment within the next twelve months. 
The following are other areas of important estimates 
and judgements relating to material balances in the 
Group’s financial statements, but which do not meet 
the IFRS-defined criteria of a significant estimate:
Going concern
In making the assessment of going concern for the 
Group and the Company, the Directors consider a 
number of assumptions and estimates relating to the 
future performance of the Group, as detailed in note 
1.1 of the consolidated financial statements and note 
1 of the Company financial statements. The Directors 
are satisfied that no severe but plausible change in 
these estimates would result in a change in the going 
concern assessment of the Group or the Company  
and therefore it is not considered a significant estimate 
as at 30 June 2024.
Customer guarantees
The Group maintains a provision for its obligations 
under long term product guarantees offered to its 
customers. In determining the value of this provision 
estimates are made of the number of future claims that 
will be received and the cost of satisfying those claims. 
Further details are provided in note 20. The Directors 
are satisfied that no reasonably possible change in 
these estimates would result in a material difference 
to the value of the provision and therefore it is not 
considered a significant estimate as at 30 June 2024.
Net realisable value of inventories
As detailed in note 14, the Group makes estimates of 
applicable selling prices to determine the net realisable 
value of inventories. The Directors are satisfied that 
no reasonably possible change in these estimates 
would result in a material difference to the value of the 
provision and therefore it is not considered a significant 
estimate as at 30 June 2024.
1.21 New accounting standards 
There are no new standards, amendments to existing 
standards or interpretations that are effective for the 
first time in the period ended 30 June 2024 that have  
a material impact on the Group’s results.
A number of new, but not yet effective, standards, 
amendments to existing standards, and interpretations 
have been published by the IASB. None of these have 
been adopted early and therefore have not been 
applied by the Group in these financial statements. 

108
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
2 Segmental Analysis
The Group’s operating segments under IFRS 8 have 
been determined based on management accounts 
reports reviewed by the Group Leadership Team. 
Segment performance is assessed based upon 
brand contribution. Brand contribution is defined as 
underlying EBITDA (being earnings before interest,  
tax, depreciation, amortisation, impairments and  
non-underlying items) excluding property costs  
and central administration costs.
The Group reviews and manages the performance of 
its operations on a retail brand basis, and the identified 
reportable segments and the nature of their business 
activities are as follows:
DFS: 	
the retailing of upholstered furniture and 
related products through DFS and Dwell 
branded stores and websites. 
Sofology: 	 the retailing of upholstered furniture and 
related products through Sofology branded 
stores and website. 
Other segments comprises the manufacture of 
upholstered furniture and the supply of contract 
logistics.
Segment revenue and profit – continuing operations
External gross sales
Inter-segment sales
Total gross sales
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
DFS
1,047.0
1,125.5
–
–
1,047.0
1,125.5
Sofology
264.8
298.1
–
–
264.8
298.1
Other segments
–
–
198.2
215.6
198.2
215.6
Eliminations
–
–
(198.2)
(215.6)
(198.2)
(215.6)
Gross sales
1,311.8
1,423.6
–
–
1,311.8
1,423.6
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Total segments gross sales
1,311.8
1,423.6
Less: value added and other sales taxes
(207.3)
(226.2)
Less: costs of interest free credit and aftercare products
(117.4)
(108.5)
Revenue 
987.1
1,088.9
Of which:
Furniture sales
935.1
1,033.3
Commission on sales of aftercare products
52.0
55.6
Revenue 
987.1
1,088.9
53 weeks to 30 June 2024 – continuing operations
DFS 
£m
Sofology 
£m
Other  
Segments 
£m
Eliminations 
£m
Total 
£m
Revenue
786.5
200.6
198.2
(198.2)
987.1
Cost of sales 
(376.0)
(90.5)
(56.1)
86.3
(436.3)
Gross profit 
410.5
110.1
142.1
(111.9)
550.8
Selling & distribution costs (excluding property costs)
(224.3)
(58.8)
(114.1)
81.3
(315.9)
Brand contribution (segment profit)
186.2
51.3
28.0
(30.6)
234.9
Property costs
(27.0)
Underlying administrative expenses
(65.9)
Underlying EBITDA
142.0
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

109
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
2 Segmental Analysis continued
52 weeks to 25 June 2023 – continuing operations
DFS 
£m
Sofology 
£m
Other  
Segments 
£m
Eliminations 
£m
Total 
£m
Revenue 
858.5
230.4
215.6
(215.6)
1,088.9
Cost of sales 
(424.8)
(106.8)
(61.6)
96.5
(496.7)
Gross profit 
433.7
123.6
154.0
(119.1)
592.2
Selling & distribution costs (excluding property costs)
(229.0)
(64.5)
(129.3)
88.4
(334.4)
Brand contribution (segment profit)
204.7
59.1
24.7
(30.7)
257.8
Property costs
(30.2)
Underlying administrative expenses
(70.2)
Underlying EBITDA
157.4
Note
53 weeks to 
30 June 2024 
£m 
52 weeks to 
25 June 2023 
£m
Underlying EBITDA
142.0
157.4
Non-underlying items
3
(8.9)
0.5
Depreciation, amortisation and impairments
(91.8)
(94.1)
Operating profit
41.3
63.8
Finance income
0.4
0.2
Finance expenses 
(41.5)
(34.3)
Non-underlying financing costs
5
(1.9)
–
(Loss)/profit before tax
(1.7)
29.7
A geographical analysis of revenue is presented below:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
United Kingdom
967.4
1,067.7
Republic of Ireland
19.7
21.2
Total revenue
987.1
1,088.9
Additions to non-current assets
Depreciation, amortisation and impairment
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
DFS 
35.5
42.7
67.5
70.1
Sofology
12.2
11.4
18.0
17.6
Other segments 
7.9
6.0
6.3
6.4
Total Group
55.6
60.1
91.8
94.1
Additions to non-current assets include both tangible and intangible non-current assets.
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

110
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
3 Operating profit – continuing operations
Group operating profit is stated after charging/(crediting):
53 weeks to 
30 June 2024 
£m
52 weeks to  
25 June 2023
£m
Net foreign exchange losses
0.8
1.6
Depreciation on tangible assets (including depreciation on right of use assets)
77.8
80.5
Amortisation of intangible assets
13.7
11.6
Impairments
0.3
2.0
Net gain on disposal of property, plant and equipment
–
(0.8)
Net gain on disposal of right of use assets
(0.6)
(1.2)
Cost of inventories recognised as an expense
435.9
509.1
Write down of inventories to net realisable value
0.3
2.0
Other costs of sales
0.1
(14.4)
Release of provisions (note 20)
(3.4)
(0.9)
Government grants received (business rates relief)
–
(0.2)
Operating lease rentals
–
0.2
Non-underlying items
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Restructuring costs
6.5
–
Land slippage costs
3.1
–
Release of lease guarantee costs
(0.7)
(0.5)
8.9
(0.5)
The release of the lease guarantee provision relates to the property provisions detailed in note 20.
Auditor’s remuneration
53 weeks to 
30 June 2024 
£m 
52 weeks to 
25 June 2023 
£m
Audit of these financial statements
0.3
0.3
Audit of the financial statements of Group subsidiaries
0.5
0.5
Amounts receivable by the Company’s auditor and its associates in respect of:
All other services
0.1
0.1
0.9
0.9
During the period, an amount of £51,400 was receivable by the Company’s auditor in respect of the review of the Group’s interim financial statements (2023: £49,500)  
and £nil in respect of other audit related assurance services (2023: £35,000).
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

111
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
4 Staff numbers and costs – continuing operations
The average number of persons employed by the Group during the period, analysed by category, was as follows:
Number of employees
53 weeks to 
30 June 2024
52 weeks to 
25 June 2023
Production
881
1,016
Warehouse and transport
1,341
1,356
Sales and administration
2,871
3,167
5,093
5,539
The aggregate payroll costs of these persons were as follows:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Wages and salaries
173.5
177.4
Social security costs
16.8
17.5
Other pension costs
6.5
5.8
196.8
200.7
Share based payment expense (equity settled)
3.2
1.8
200.0
202.5
Aggregate remuneration payable to directors in respect of qualifying services was as follows:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Emoluments
1.4
1.6
Pension contributions
–
–
Gain on exercise of share options
–
–
Two directors accrued retirement benefits under pension schemes in the period (2023: three). All of the directors’ pension contributions were to defined contribution schemes.
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

112
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
5 Finance income and expense
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Finance income
Interest income on bank deposits
0.4
0.2
Total finance income
0.4
0.2
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Finance expense
Interest payable on senior revolving credit facility
(12.6)
(10.4)
Interest payable on senior secured notes
(3.5)
–
Bank fees
(0.4)
(0.4)
Unwind of discount on provisions
(0.2)
(0.1)
Interest on lease liabilities
(24.8)
(23.4)
Total underlying finance expense
(41.5)
(34.3)
Non-underlying items: 
Refinancing costs
(1.9)
–
Total finance expense
(43.4)
(34.3)
Non-underlying finance costs of £1.9m relate to the refinancing of the Group’s credit facilities in September 2023. This includes the write off of unamortised underwriting fees 
associated with the old revolving credit facility and professional fees incurred in relation to the arrangement of the new revolving credit facility and senior secured loan notes.
6 Taxation
Recognised in the income statement
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Current tax 
Current period
2.4
5.7
Adjustments for prior years
(2.8)
0.1
Current tax (credit)/expense
(0.4)
5.8
Deferred tax
Origination and reversal of temporary differences
(0.5)
2.4
Deferred tax rate change
–
0.4
Adjustments for prior years
3.9
(1.5)
Deferred tax expense
3.4
1.3
Total tax expense in income statement 
3.0
7.1
Total tax expense in income statement
– from continuing operations
3.0
6.7
– from discontinued operations
–
0.4
3.0
7.1

113
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
6 Taxation continued
Reconciliation of effective tax rate
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Profit before tax for the period from continuing and discontinued operations
(1.4)
33.3
Tax using the UK corporation tax rate of 25% (2023: 20.5%)
(0.4)
6.9
Non-deductible expenses
1.9
2.3
Tax exempt revenues
–
(1.0)
Effect of tax rates in foreign jurisdictions
(0.1)
(0.4)
Recognition of previously unrecognised tax losses
0.1
–
Adjustments in respect of share options
0.4
0.3
Adjustment in respect of prior years
1.1
(1.4)
Impact of change in tax rate on deferred tax balances
–
0.4
Total tax expense
3.0
7.1
The Finance Act 2021, which was substantively enacted in May 2021, included provisions to increase the rate of UK corporation tax from 19% to 25% with effect from 1 April 
2023 resulting in the 2023 tax rate of 20.5%.
Deferred taxation is measured at tax rates that are expected to apply in the periods in which temporary timing differences are expected to reverse based on tax rates and laws 
that have been enacted or substantively enacted at the balance sheet date. Accordingly, a tax rate of 25% has been applied when calculating deferred tax assets and liabilities 
at 30 June 2024 (25% at 25 June 2023).
Income tax recognised in other comprehensive income
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Effective portion of changes in fair value of cash flow hedges
(0.2)
(1.8)
Net change in fair value of cash flow hedges reclassified to profit or loss
1.5
(3.0)
Impact of change in tax rate on deferred tax balances
–
(1.1)
1.3
(5.9)
The Group is monitoring developments in relation to the Organisation for Economic Co-operation and Development (OECD)/G20 Base Erosion and Profit Shifting (BEPS) 
project (‘Pillar Two model rules’). The first accounting period for which these rules will apply to the Group is the period ending 29 June 2025. The Group may be required to pay a 
top up tax in the UK on profits earned in jurisdictions where the effective rate of tax is less than 15%. Profits arising in the Republic of Ireland are taxed at 12.5%, so an additional 
2.5% tax would be payable on these profits. As such, any top up tax payable under the Pillar Two model rules is not expected to have a material impact on the Group’s overall 
income tax charge.

114
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
7 Earnings per share
Statutory earnings per share
Basic earnings per share is calculated by dividing the net profit or loss for the financial period attributable to ordinary equity holders of the parent company by the weighted 
average number of ordinary shares outstanding during the period. The weighted average number of shares reflects the movements in share capital detailed in note 22 and  
the impact of movements in treasury shares held by the Company. Changes in the Company’s capital structure with no corresponding change in resources are reflected  
as if they had occurred at the beginning of the earliest period presented.
Diluted earnings per share is calculated using the same net profit or loss for the financial period attributable to ordinary equity holders of the parent company, but increasing 
the weighted average number of ordinary shares by the dilutive effect of potential ordinary shares. Potential ordinary shares arise from employee share based payment 
arrangements (note 25). Where share based payments are subject to performance conditions, they are included as potential ordinary shares to the extent that the 
performance conditions have been met at the reporting date. Details of share based payment vesting conditions are provided in the Director’s Remuneration Report. 
53 weeks to 
30 June 2024 
pence
52 weeks to 
25 June 2023 
pence
Basic earnings/(loss) per share
– from continuing operations
(2.0)
9.8
– from discontinued operations
0.1
1.3
Total basic earnings/(loss) per share
(1.9)
11.1
Diluted earnings/(loss) per share
– from continuing operations
(2.0)
9.7
– from discontinued operations
0.1
1.3
Total diluted earnings/(loss) per share
(1.9)
11.0
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
(Loss)/profit for the period attributable to equity holders of the parent company
– from continuing operations
(4.7)
23.0
– from discontinued operations
0.3
3.1
(4.4)
26.1
53 weeks to 
30 June 2024 
No.
52 weeks to 
25 June 2023 
No.
Weighted average number of shares in issue for basic earnings per share
230,566,306
235,470,857
Dilutive effect of employee share based payment awards
–
1,783,365
Weighted average number of shares in issue for diluted earnings per share
230,566,306
237,254,222
Where a loss has been recorded, the potential ordinary shares would be anti-dilutive, and therefore in this situation the weighted average number of shares used does not 
include the dilutive effect of share based payment awards.

115
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
7 Earnings per share continued
Underlying earnings per share
Underlying basic earnings per share and underlying diluted earnings per share are calculated by dividing the profit for the period attributable to ordinary equity holders  
of the parent company, as adjusted to exclude the effect of non-underlying items, by the applicable weighted average numbers of ordinary shares.
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Continuing operations
(Loss)/profit for the period attributable to equity holders of the parent company
(4.7)
23.0
Non-underlying (profit)/loss after tax
8.1
(0.4)
Underlying profit for the period attributable to equity holders of the parent company from continuing operations
3.4
22.6
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Discontinued operations
Profit/(loss) for the period attributable to equity holders of the parent company
0.3
3.1
Non-underlying (profit)/loss after tax
(0.3)
(3.5)
Underlying loss for the period attributable to equity holders of the parent company from discontinued operations
–
(0.4)
53 weeks to 
30 June 2024 
No.
52 weeks to 
25 June 2023 
No.
Weighted average number of shares in issue for basic earnings per share
230,566,306
235,470,857
Dilutive effect of employee share based payment awards
452,561
1,783,365
Weighted average number of shares in issue for diluted earnings per share
231,018,867
237,254,222
3 weeks to 
30 June 2024 
pence
52 weeks to 
25 June 2023 
pence
Underlying basic earnings/(loss) per share
– from continuing operations
1.5
9.6
– from discontinued operations
–
(0.2)
Total underlying basic earnings per share
1.5
9.4
Underlying diluted earnings/(loss) per share
– from continuing operations
1.5
9.5
– from discontinued operations
–
(0.2)
Total underlying diluted earnings per share
1.5
9.3

116
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
8 Property, plant and equipment 
Land and  
buildings 
£m
Plant and 
equipment 
£m
Motor  
vehicles 
£m
Right of use  
assets 
£m
Total 
£m
Cost
Balance at 26 June 2022
21.9
182.5
8.7
510.2
723.3
Reclassifications
(8.3)
49.3
8.8
8.3
58.1
Additions
0.1
20.4
0.1
25.0
45.6
Remeasurements
–
–
–
7.0
7.0
Disposals
(0.2)
(15.7)
(5.1)
(26.1)
(47.1)
Balance at 25 June 2023
13.5
236.5
12.5
524.4
786.9
Additions
1.4
10.2
–
30.7
42.3
Remeasurements
–
–
–
29.8
29.8
Disposals
(0.5)
(23.2)
(5.4)
(11.1)
(40.2)
Balance at 30 June 2024
14.4
223.5
7.1
573.8
818.8
Depreciation and impairments
Balance at 26 June 2022
2.1
97.7
7.4
172.2
279.4
Reclassifications
(1.7)
49.3
8.8
1.7
58.1
Depreciation charge for the period
0.4
20.9
0.8
58.4
80.5
Impairments
–
–
–
2.0
2.0
Disposals
(0.2)
(15.3)
(5.1)
(22.5)
(43.1)
Balance at 25 June 2023
0.6
152.6
11.9
211.8
376.9
Depreciation charge for the period
1.9
19.6
0.5
55.8
77.8
Impairments
–
–
–
0.3
0.3
Disposals
(0.1)
(20.4)
(5.4)
(9.1)
(35.0)
Balance at 30 June 2024
2.4
151.8
7.0
258.8
420.0
Net book value
At 26 June 2022
19.8
84.8
1.3
338.0
443.9
At 25 June 2023
12.9
83.9
0.6
312.6
410.0
At 30 June 2024
12.0
71.7
0.1
315.0
398.8
At 30 June 2024 the Group had contracted capital commitments of £7.9m (2023: £9.1m) for which no provision has been made in the financial statements.  
Plant and equipment includes leasehold improvements.

117
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
9 Leases
Right of use assets
Property 
£m
Vehicles 
£m
Equipment 
£m
Total 
£m
Cost
At 26 June 2022
485.7
22.6
1.9
510.2
Reclassifications 
8.3
–
–
8.3
Additions
16.3
8.7
–
25.0
Remeasurements
7.0
–
–
7.0
Disposals
(24.0)
(2.1)
–
(26.1)
At 25 June 2023
493.3
29.2
1.9
524.4
Additions
20.9
9.8
–
30.7
Remeasurements
29.8
–
–
29.8
Disposals
(8.8)
(2.3)
–
(11.1)
At 30 June 2024
535.2
36.7
1.9
573.8
Depreciation and impairment
At 26 June 2022
161.2
9.6
1.4
172.2
Reclassifications
1.7
–
–
1.7
Depreciation charge for the period
53.7
4.5
0.2
58.4
Disposals
(20.5)
(2.0)
–
(22.5)
Impairments 
2.0
–
–
2.0
At 25 June 2023
198.1
12.1
1.6
211.8
Depreciation charge for the period
50.1
5.6
0.1
55.8
Disposals
(7.3)
(1.8)
–
(9.1)
Impairments 
0.3
–
–
0.3
At 30 June 2024
241.2
15.9
1.7
258.8
Net book value
At 26 June 2022
324.5
13.0
0.5
338.0
At 25 June 2023
295.2
17.1
0.3
312.6
At 30 June 2024
294.0
20.8
0.2
315.0
Amounts recognised in the consolidated balance sheet:
30 June 2024 
£m
25 June 2023 
£m
Current lease liabilities
75.1
84.1
Non-current lease liabilities
326.6
327.3
For more information on the maturity of the Group’s lease liabilities, see note 24. 

118
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
9 Leases continued
Amounts recognised in the consolidated income statement:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Interest on lease liabilities
(24.8)
(23.5)
Variable lease payments not included in the measurement of lease liabilities
(0.3)
(0.3)
Income from subleasing right of use assets
0.3
0.4
Expenses relating to short term leases and low value leases
–
(0.3)
Amounts recognised in the consolidated cash flow statement:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Total cash outflow for lease liabilities
92.4
85.1
Non-cancellable short term lease rentals are payable as follows: 
30 June 2024
£m
25 June 2023
£m
Less than one year
–
0.6
The Group has entered into short term leases in respect of warehouses and equipment. 
At 30 June 2024, future rentals receivable under non-cancellable leases where the Group is the lessor were £1.8m (2023: £2.4m).

119
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
10 Intangible assets 
Computer 
software
£m
Brand names
£m
Goodwill
£m
Total
£m
Cost
Balance at 26 June 2022
55.3
14.8
509.3
579.4
Reclassification
0.9
–
–
0.9
Additions
14.5
–
–
14.5
Disposals
(0.1)
–
–
(0.1)
Balance at 25 June 2023
70.6
14.8
509.3
594.7
Additions
10.0
–
–
10.0
Disposals
(0.2)
–
–
(0.2)
Balance at 30 June 2024
80.4
14.8
509.3
604.5
Amortisation and impairments
Balance at 26 June 2022
37.6
7.0
1.0
45.6
Reclassification
0.9
–
–
0.9
Amortisation charge for the period
10.2
1.4
–
11.6
Disposals
(0.1)
–
–
(0.1)
Balance at 25 June 2023
48.6
8.4
1.0
58.0
Amortisation charge for the period
12.3
1.4
–
13.7
Disposals
(0.1)
–
–
(0.1)
Balance at 30 June 2024
60.8
9.8
1.0
71.6
Net book value
At 26 June 2022
17.7
7.8
508.3
533.8
At 25 June 2023
22.0
6.4
508.3
536.7
At 30 June 2024
19.6
5.0
508.3
532.9
Goodwill
The carrying amount of goodwill is allocated to the following cash generating units:
Goodwill
30 June 2024 
£m
25 June 2023 
£m
DFS Trading Limited
479.9
479.9
Sofology Limited
28.4
28.4
508.3
508.3
Goodwill is tested annually for impairment on the basis of value in use. The key assumptions underlying the calculations are those regarding expected future sales volumes, 
changes in selling prices and direct costs and the discount rate applied. The inputs applied in respect of these key assumptions are based on management experience and 
external inputs in relation to market outlook.
Cash flow forecasts are prepared from the latest financial results and internal budgets for the next four years, which take into account external macroeconomic indicators  
as well as internal growth expectations for each cash generating unit. Selling prices and related costs are based on past practice and expected future changes in the market. 
The base case forecast assumes market growth of 2% in FY25, followed by continued low single digit annual growth in subsequent years. The base case also reflects a 
cautious assessment of the anticipated growth in the Group’s market share driven by delivery of our strategic initiatives. Revenue is assumed in line with order intake,  
keeping order bank levels relatively consistent across the assessment period.

120
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
10 Intangible assets continued
Gross margin percentage for FY25 is expected to be ahead of FY24 through more effective sourcing and the annualised impact of price increases already implemented.  
Other costs reflect anticipated inflationary increases and benefits from specific cost saving initiatives. Capital expenditure is assumed to remain in line with planned 
investments and strategic initiatives.
A terminal value was then calculated on the basis of the four year plan and an estimated long-term growth rate for the UK upholstery furniture sector of 2.0% (2023: 2.0%). 
These cash flow forecasts were then discounted at pre-tax discount rates of 14.0% to 15.1% (2023: 13.3% to 14.6%). The discount rates are estimated based on the Group’s 
weighted average cost of capital (derived from market indices of risk-free rates, market risk premia, peer group analysis and the Group’s own borrowing costs), risk adjusted 
for an individual unit’s circumstances. The Group incurs certain overhead costs in respect of support services provided centrally to the CGUs. Such support services include 
Finance, Human Resources, Legal, IT and central management support in respect of stewardship and governance. These overhead costs have been allocated to the CGUs 
using relative CGU EBITDA as a proxy for the time spent in supporting the CGU.
For DFS and Sofology, the value in use calculations showed a significant headroom between the calculated value in use and the carrying value of goodwill in the financial 
statements. A number of sensitivities were then applied to the base case model to assess whether any reasonably possible changes in assumptions could cause an 
impairment that would be material to these consolidated financial statements. This analysis applied a number of challenging scenarios, including possible shortfalls in revenue 
or gross margin compared to plan, a decrease in the long term growth rate of the UK upholstery market and changes in applicable discount rates. On the basis of this analysis 
the Directors concluded that a reasonably possible change in these assumptions would not lead to an impairment being recognised. 
Further analysis was then applied to consider simultaneous shortfalls in revenue and in gross margin compared to plan at the reasonably possible levels outlined above.  
The outcome of this simultaneous shortfall scenario was that in the event of these reasonably possible scenarios occurring simultaneously, an impairment to the DFS Trading 
Limited goodwill would result. Under the base case, recoverable amount exceeds carrying value by £159.8m. If order intake were to fall 4.0% below expectation, and gross margin 
were to fall 0.8% points below expectation, an impairment of £44.7m would occur. No reasonably possible scenarios result in an impairment of the Sofology Limited goodwill. 
11 Investments in subsidiaries
The following companies are incorporated in England & Wales, with the exception of Coin Retail Limited (Jersey) which is incorporated in Jersey. They are all wholly owned by 
the Group and have been consolidated in these financial statements.
Principal activity
Diamond Holdco 2 Limited1
Intermediate holding company
Diamond Holdco 7 Limited1
Intermediate holding company
DFS Furniture Holdings plc1
Intermediate holding company
DFS Furniture Company Limited1
Intermediate holding company
DFS Trading Limited1
Furniture retailer
Sofology Limited3
Furniture retailer
Sofaworks Limited1
Dormant
Haydock Furniture Limited3
Dormant
The Sofa Delivery Company Limited1
Contract logistics
The Sofa Manufacturing Company Limited1
Dormant
The Sofa Servicing Company Limited1
Dormant
Coin Retail Limited (Jersey)2
Intermediate holding company
Coin Furniture Limited1
Furniture retailer
DFS Spain Limited1
Furniture retailer
Registered offices:
1 
Rockingham Way, Redhouse Interchange, Adwick-le-Street, Doncaster DN6 7NA
2	
26 New Street, St Helier, Jersey, JE2 3RA
3	
Ashton Road, Golborne, Warrington, WA3 3UL
Coin Furniture Limited (Company number 08586227) and DFS Spain Limited (Company number 09668511) are exempt from the requirement of the Companies Act relating 
to the audit of individual financial statements by virtue of s479A of the Companies Act 2006. DFS Furniture plc will guarantee the debts and liabilities of these entities in 
accordance with Section 479C of the Companies Act 2006.

121
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
12 Other financial assets
30 June 2024
£m
25 June 2023
£m
Current
Foreign exchange contracts
0.1
0.7
Foreign exchange contracts comprise forward contracts which are used to hedge exchange risk arising from the Group’s overseas purchases (note 24).
13 Deferred tax
Deferred tax assets and liabilities are attributable to the following:
30 June 2024 
£m
25 June 2023 
£m
Fixed asset timing differences
1.8
4.4
IFRS 16
7.8
7.8
Remeasurement of derivatives to fair value
0.3
3.0
Brand names
(1.1)
(1.5)
Share based payments
0.5
0.7
Other temporary differences
1.5
1.1
Net tax assets
10.8
15.5
The deferred tax movement in the period is as follows:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
At start of period
15.5
10.8
(Charged)/credited to the income statement:
Fixed asset timing differences
(2.6)
0.8
Unwind of IFRS 16 transition impact
(1.4)
(2.8)
Tax losses carried forward
–
(0.4)
Brand names
0.4
0.4
Share based payments
(0.2)
–
Derivatives
–
1.5
Other temporary differences
0.4
(0.7)
Recognised in the statement of comprehensive income
(1.3)
5.9
At end of period
10.8
15.5
Deferred tax assets on losses of £4.7m (2023: £4.7m) have not been recognised as they relate to tax losses carried forward that arose in a jurisdiction in which the Group no 
longer trades, so are not anticipated to be utilised.

122
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
14 Inventories
30 June 2024 
£m
25 June 2023 
£m
Raw materials and consumables
6.7
8.9
Finished goods and goods for resale
62.8
62.8
69.5
71.7
Write-down to net realisable value
(10.5)
(15.9)
59.0
55.8
In applying its accounting policy for inventory, the Group identifies those items where there is a risk that net realisable value does not exceed cost, due to either the age 
or condition of the item. An estimate of the net realisable value of such items is made based on the sale of similar items in the past, taking into account expected future 
opportunities for sale, and their carrying value reduced by an appropriate provision. 
15 Trade and other receivables
30 June 2024 
£m
25 June 2023 
£m
Trade receivables 
6.7
7.7
Prepayments
4.0
3.0
Accrued income
0.1
0.1
Other receivables
1.2
0.3
12.0
11.1
No interest is charged on trade receivables; the Group bears no credit risk in respect of amounts due from retail customers under interest free credit arrangements. The Group 
has assessed the expected credit loss as very low and therefore has made no provision for impairment. Prepayments and accrued income do not include impaired assets. 
16 Trade payables and other liabilities
30 June 2024 
£m
25 June 2023 
£m
Current
Payments received on account
40.9
39.1
Trade payables
100.4
97.6
Other creditors including other tax and social security
26.1
34.7
Accruals
41.9
53.5
209.3
224.9
Payments on account represent contract liabilities under IFRS 15, which will be realised through revenue in the subsequent financial year. Trade payables do not bear interest 
and are paid within agreed credit terms. For more information on lease liabilities, see note 1.12.

123
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
17 Other financial liabilities
30 June 2024 
£m
25 June 2023 
£m
Non-current 
Foreign exchange contracts
–
0.2
Current 
Foreign exchange contracts
1.2
6.7
Foreign exchange contracts comprise forward contracts which are used to hedge exchange risk arising from the Group’s overseas purchases (note 24).
18 Other interest-bearing loans and borrowings
This note provides information about the contractual terms of the Group’s interest-bearing loans and borrowings, which are measured at amortised cost.  
For more information about the Group’s exposure to interest rate and foreign currency risk, see note 24.
30 June 2024
£m
25 June 2023
£m
Senior revolving credit facility
139.0
167.0
Senior secured notes
50.0
–
Unamortised issue costs
(1.6)
(1.2)
187.4
165.8
The Group has a £200.0m revolving credit facility and £50.0m of senior secured notes.
The revolving credit facility bears interest at a rate of credit spread adjusted SONIA plus 3.10% and is repayable in September 2027 with the option of a 16 month extension 
subject to mutual agreement with the consortium of lending banks. The revolving credit facility is secured on a first priority basis with fixed and floating charges over 
substantially all of the assets of the Group.
The senior secured notes comprise two tranches: £25.0m maturing in September 2028 and £25.0m maturing in September 2030.
For more information on the maturity of the Group’s lease liabilities, see note 24.
19 Employee benefits
Defined contribution pension plans
The Group operates a number of defined contribution pension plans under which contributions by the employees and the Group are administered by trustees in funds 
separate from the Group’s assets. The costs of these schemes are charged to the income statement as they become payable under the rules of the scheme. The total 
pension cost of the Group for the period was £6.5m (2023: £5.8m).

124
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
20 Provisions
Guarantee 
provision
£m
Property  
provisions
£m
Other  
provisions
£m
Total
£m
Balance at 25 June 2023
7.5
4.6
1.0
13.1
Provisions made during the period
7.3
4.0
0.5
11.8
Provisions used during the period
(5.3)
(0.3)
(0.3)
(5.9)
Provisions released during the period
(2.6)
(0.8)
(0.3)
(3.7)
Balance at 30 June 2024
6.9
7.5
0.9
15.3
Current
5.8
3.3
0.6
9.7
Non-current
1.1
4.2
0.3
5.6
6.9
7.5
0.9
15.3
The Group offers a long-term guarantee on its upholstery products and in accordance with accounting standards a provision is maintained for the expected future cost of 
fulfilling these guarantees on products which have been delivered before the reporting date. In calculating this provision the key areas of estimation are the number of future 
claims, average cost per claim and the expected period over which claims will arise (nearly all claims arise within two years of delivery). The Group has considered the sensitivity  
of the calculation to these key areas of estimation, and determined that a 10% change in either the average cost per claim or the number of expected future calls would change 
the value of the calculated provision by £0.5m. The directors have therefore concluded that reasonably possible variations in estimate would not result in a material difference.
Property provisions relate to potential obligations under lease guarantees offered to former subsidiary companies, the majority of which expire in 2025, and wear and tear 
costs for Group properties based on anticipated lease expiries and renewals, which will predominantly be utilised more than five years from the reporting date, and a provision 
for the best estimate of the costs of rectification of an area of land slippage at one of the Group’s manufacturing facilities.
Other provisions relate to payment of refunds to customers for payment protection insurance policies and other regulatory costs.

125
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
21 Dividends
The following dividends were recognised and paid during the period:
Pence per  
ordinary share
53 weeks to 
30 June 2024
£m
52 weeks to 
25 June 2023
£m
Final dividend for FY22
3.7p
–
8.6
Interim ordinary dividend for FY23
1.5p
–
3.5
Final dividend for FY23
3.0p
6.9
–
Interim ordinary dividend for FY24
1.1p
2.5
–
9.4
12.1
The Directors do not recommend the payment of a final dividend in respect of the financial period ended 30 June 2024.
22 Capital and reserves
Share capital
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Company.	
Ordinary shares of £0.10 each
Number of shares 
‘000
Ordinary shares 
£m
Allotted, called up and fully paid
At the start of the financial period 
240,678
24.1
Cancelled during the financial period
(4,678)
(0.5)
At the end of the financial period
236,000
23.6
On 3 May 2024 4,678,120 ordinary shares which had been held in treasury were cancelled.
Share premium
The share premium account represents the surplus of consideration received for issued ordinary share capital over its nominal value. This arose on the issue of ordinary shares 
on 11 March 2015.
Merger reserve
The merger reserve arose on the issue of shares in the Company in exchange for minority interests in the issued share capital of a subsidiary company on 10 March 2015.
Capital redemption reserve
The capital redemption reserve represents the par value of cancelled treasury shares.
Treasury shares
Where the Company purchases the Company’s equity share capital into treasury (treasury shares), the consideration paid, including any directly attributable incremental costs 
is deducted from equity attributable to the Company’s equity holders until the shares are cancelled, reissued or disposed of.
4,678,120 treasury shares (2023: 17,958,600) were cancelled on 3 May 2024. None of the Company’s own ordinary shares (2023: nil) were used to satisfy employee share 
based payment awards during the year. At 30 June 2024 the company had 1,855,580 ordinary shares held in treasury (2023: 6,533,700).
Employee Benefit Trust shares
The Employee Benefit Trust holds ordinary shares which are issued for the purpose of satisfying future employee share based payments awards and is consolidated into  
the Group financial statements.
During the period ended 30 June 2024 the Company used 412,104 shares from the Employee Benefit Trust to satisfy employee share based payments awards (2023: 172,800). 
At 30 June 2024 the Employee Benefit Trust held 3,456,074 of the Company’s ordinary shares (2023: 3,686,178).

126
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
23 Financial instruments: categories and fair value1
30 June 2024 
£m 
25 June 2023 
£m
Financial assets
Derivatives in designated hedging relationships
0.1
0.7
Loans and receivables
7.9
8.0
Cash
26.8
26.7
Financial liabilities
Derivatives in designated hedging relationships
(1.2)
(6.9)
Senior revolving credit facility
(137.4)
(165.8)
Senior secured notes
(50.0)
–
Bank overdraft
(2.6)
–
Finance lease obligations
(401.7)
(412.2)
All derivatives are categorised as Level 2 under the requirements of IFRS 7 as they are valued using techniques based significantly on observed market data.
The Directors have reviewed for expected credit losses and consider the amount of any such losses to be immaterial.
1. 
The Directors consider that the fair values of each category of the Group’s financial instruments are materially the same as their carrying values. 

127
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
24 Financial instruments: risk management
The objectives, policies and processes governing the treasury activities of the Group are reviewed and approved by the Board. The Group’s documented treasury policy 
includes details of authorised counterparties, instrument types and transaction limits and principles for the management of liquidity, interest and foreign exchange risks.  
As part of its strategy for the management of these risks the Group uses derivative financial instruments. The Group does not enter into or trade financial instruments, 
including derivative financial instruments, for speculative purposes.
Liquidity risk
The Group manages its cash and borrowing requirements to ensure that it has sufficient liquid resources to meet its obligations as they fall due while making efficient use  
of the Group’s financial resources.
The table below shows the maturity analysis of the undiscounted remaining contractual cash flows (including interest) of the Group’s financial liabilities:
30 June 2024
Less than 1 year 
£m
1 to 2 years 
£m
2 to 5 years 
£m
Over 5 years 
£m
Total 
£m
Trade and other payables
142.3
–
–
–
142.3
Lease liabilities
80.9
78.3
180.0
141.5
480.7
Senior revolving credit facility
11.6
11.6
152.7
–
175.9
Senior secured notes
4.3
4.3
36.1
27.6
72.3
Other liabilities
11.7
2.1
0.7
0.8
15.3
250.8
96.3
369.5
169.9
886.5
Derivatives: net settled
–
–
–
–
–
Derivatives: gross settled
–
–
–
–
–
Cash in flows
(105.6)
(10.3)
–
–
(115.9)
Cash out flows
109.2
8.1
–
–
117.3
Total cash flows
254.4
94.1
369.5
169.9
887.9
25 June 2023
Less than 1 year 
£m
1 to 2 years 
£m
2 to 5 years 
£m
Over 5 years 
£m
Total 
£m
Trade and other payables
151.1
–
–
–
151.1 
Lease liabilities
77.2
74.2
179.1
156.0
486.5
Senior revolving credit facility
13.0
13.0
173.2
–
199.2
Other liabilities
6.2
2.7
1.6
2.6
13.1
247.5
89.9
353.9
158.6
849.9
Derivatives: net settled
–
–
–
–
–
Derivatives: gross settled
–
–
–
–
–
Cash in flows
(119.1)
(12.0)
–
–
(131.1)
Cash out flows
128.2
9.8
–
–
138.0
Total cash flows
256.6
87.7
353.9
158.6
856.8
Interest rate risk management
The Group’s operating profit is affected by the cost of providing interest free credit to its customers. This cost is in turn impacted by interbank lending rates, including SONIA. 
While the relationship is not wholly direct, an increase in SONIA of one percentage point would reduce the Group’s reported revenue by 0.7%.
The Group is also exposed to interest rate risk on its senior revolving credit facility, which bears interest at a floating rate of credit spread adjusted SONIA plus a margin (3.10% 
at 30 June 2024); no related interest rate hedging was in place as at 30 June 2024. Based on drawn amounts under the facility at that date, an increase of one percentage point 
in SONIA would increase the Group’s annual interest cost by £1.4m.

128
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
24 Financial instruments: risk management continued
Foreign exchange risk management
The Group is exposed to the risks of exchange rate fluctuations on the purchase of products denominated in foreign currencies. Currency requirements are assessed by 
analysis of historic purchasing patterns by month, adjusted as appropriate to take into account current trading expectations. The Group’s treasury policy allows for the use 
of forward foreign exchange contracts to hedge the exchange rate risk arising from these anticipated future purchases up to 24 months in advance. These contracts are 
designated as cash flow hedges.
The table below summarises the forward foreign exchange contracts outstanding at the period end:
30 June 2024
25 June 2023
Notional amount
£m
Fair value
£m
Notional amount
£m
Fair value
£m
Derivatives in designated hedging relationships
US Dollar
117.3
(1.2)
137.9
(6.2)
The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are as follows:
Assets
Liabilities
30 June 2024
£m
25 June 2023
£m
30 June 2024
£m
25 June 2023
£m
US Dollar
14.5
12.9
(18.5)
(18.8)
Euro
5.8
3.0
(1.4)
(0.2)
Foreign currency sensitivity analysis
The Group’s primary foreign currency exposures are to US Dollars and the Euro. The table below illustrates the hypothetical sensitivity of the Group’s reported profit and 
closing equity to a 10% weakening of these currencies against Sterling, assuming all other variables were unchanged. The sensitivity rate of 10% represents the directors’ 
assessment of a reasonably possible change, based on historic volatility. 
The analysis includes only outstanding foreign currency denominated monetary items and adjusts their translation at the period end for a 10% change in foreign currency 
rates. The analysis assumes that exchange rate fluctuations on currency derivatives that form part of an effective cash flow hedge relationship affect the cash flow hedging 
reserve in equity.
Positive figures represent an increase in profit or equity.
Income statement
Equity
53 weeks to 
30 June 2024
£m
52 weeks to 
25 June 2023
£m
53 weeks to 
30 June 2024
£m
52 weeks to 
25 June 2023
£m
US Dollar
0.4
0.6
(11.6)
(13.2)
Euro
(0.4)
(0.3)
–
–
A 10% strengthening of the above currencies against the Sterling at the period end would have had the equal but opposite effect on the above currencies to the amounts 
shown above, on the basis that all other variables remain constant.
IFRS 9 requires the Group to ensure that hedge accounting relationships are aligned with the Group’s risk management objectives and strategy and to apply a qualitative  
and forward-looking approach to assessing hedge effectiveness. The Group determines the existence of an economic relationship between the hedging instrument and the 
hedged item based on the currency, amount and timing of their respective cash flows. The Group assesses whether the derivative designated in each hedging relationship is 
expected to be and, has been, effective in offsetting cash flows of the hedged item using the hypothetical derivative method.

129
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
24 Financial instruments: risk management continued
In these hedge relationships, the main sources of ineffectiveness are:
	–
the effect of counterparties and the Group’s own credit risk on the fair value of the forward foreign exchange contracts, which is not reflected in the change in the fair value 
of the hedged cash flows attributable to the change in exchange rates; and
	–
changes in the timing of the hedged transactions.
Financial risk management 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations, and arises principally from  
the Group’s investment securities.
Investments of cash, borrowings and derivative instruments are transacted only through counterparties meeting the credit rating and investment criteria specified in the 
Group’s treasury policy. The Group’s exposure and the credit ratings of its counterparties are regularly reviewed. Concentrations of risk are mitigated through the use of multiple 
counterparties and by counterparty limits which are reviewed and approved by the Board. The Group considers that expected credit losses on derivative assets arising from 
the default of counterparties are not material.
The Group does not have any significant credit risk exposure to any single counterparty or any group of counterparties having similar characteristics.
Capital management
The capital structure of the Group consists of debt, as analysed in note 27, and equity attributable to the equity holders of the parent company, comprising issued capital, 
reserves and retained earnings as shown in the consolidated statement of changes in equity. The Group manages its capital with the objective that all entities within the Group 
continue as going concerns while maintaining an efficient structure to minimise the cost of capital. The Group is not restricted by any externally imposed capital requirements.
25 Share based payments
The Group has four share based payment schemes in operation:
Long Term Incentive Plan (LTIP)
The LTIP is a discretionary executive reward plan that allows the Group to grant conditional share awards or nil-cost options to selected executives at the discretion of the 
Remuneration Committee. The scheme is focused on the senior leadership roles in the Group, including Executive Directors. The maximum value of LTIP awards granted  
to an individual is 150% of base salary, although the Remuneration Committee may in exceptional circumstances increase this to 300%.
LTIP awards vest after a three year performance period subject to the achievement of performance measures based on earnings per share, total shareholder return targets 
and ESG targets. Further information on LTIP performance targets and awards made to Directors is given in the Directors’ Remuneration Report on pages 67 to 87.
Based on the scheme rules, the Group may settle the vested shares in cash sum equivalent to the market value of the shares and this decision is driven solely at the discretion 
of the Board. During the year, no LTIP shares vested, so no cash payments were made to participating employees (2023: £nil). As there is no present obligation that the Group 
will settle future awards in cash, the Group will continue to recognise the LTIP as an equity settled scheme.
Deferred bonus scheme (DBS)
25% of any bonus earned by the Executive Directors is granted as a deferred award under the Deferred Bonus Plan. The deferred award ordinarily has a vesting period of  
three years, and its vesting is conditional on the participant’s continued employment with the Group at the end of the vesting period unless they are a ‘good leaver’.

130
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
25 Share based payments continued
Restricted Share Plan (RSP)
The RSP is also a discretionary reward plan under which conditional share awards or nil-cost options may be granted to individuals in key executive roles in the Group,  
excluding Executive Directors and other recipients of LTIP awards. Awards may not exceed 50% of an individual’s salary for a particular financial year. 
RSP awards vest after a three year performance period (other than those granted shortly after Admission vested in July 2017). For awards granted on or after 1 July 2019,  
50% of awards made to each individual are subject to either an earnings per share or underlying profit before tax performance target; remaining awards are not subject to 
other performance conditions.
Based on the scheme rules,the Group may settle the vested shares in cash sum equivalent to the market value of the shares and this decision is driven solely at the discretion 
of the Board. During the year, the Group settled none of the vested RSP shares by offering cash payments to participating employees (2023: £0.3m). As there is no present 
obligation that the Group will settle future awards in cash, the Group will continue to recognise the RSP as an equity settled scheme.
Save as You Earn (SAYE)
SAYE schemes are currently available to all employees in the UK and Republic of Ireland, with invitations to participate generally issued on an annual basis and subject to  
HMRC rules. The current maximum monthly savings limit for the schemes is £500. Options are granted at the prevailing market share price less a discount of 20% and  
vest three years from the date of grant.
The movements in outstanding awards under each of the schemes are summarised below: 
53 weeks ended 30 June 2024
52 weeks ended 25 June 2023
LTIP
No.
DBS
No.
RSP
No.
SAYE
No.
LTIP
No.
DBS
No.
RSP
No.
SAYE
No.
Outstanding at the beginning of the period
2,567,546
60,211
3,765,977 10,925,424
1,982,263
93,938
2,692,875
4,116,029
Granted
2,034,223
61,144
2,678,998
4,627,564
1,547,809
–
2,422,628 10,102,311
Forfeited
(108,699)
–
(626,562)
(341,719)
(526,237)
(33,727)
(535,072)
(283,551)
Exercised
–
–
(402,385)
(38,425)
–
–
(399,060)
–
Lapsed
(558,357)
–
(402,323)
(495,001)
(436,289)
–
(415,394)
(30,622)
Cancelled
–
–
– (3,674,755)
–
–
–
(2,978,743)
Outstanding at the end of the period
3,934,713
121,355
5,013,705 11,003,088
2,567,546
60,211
3,765,977 10,925,424
Weighted average remaining contractual life (months)
19.2
9.7
20.0
23.1
18.8
15.9
20.4
28.1
Weighted average share price at exercise
–
–
£1.02
£1.14
–
–
£1.15
–
At 30 June 2024 the weighted average exercise price of outstanding SAYE options was £0.90 (2023: £1.01) and the range of exercise prices was £0.82 to £2.18 (2023: £0.88 
to £2.18). At 30 June 2024 there were 455,755 (2023: 408,057) exercisable SAYE options, with a weighted average exercise price of £1.62 (2023: £1.88). There were no 
exercisable LTIP, DBP or RSP options at 30 June 2024 (2023: nil).

131
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
25 Share based payments continued
Fair value calculations
The LTIP, DBS, RSP and SAYE awards are all accounted for as equity-settled under IFRS 2. The fair value of LTIP awards which are subject to a market based performance 
condition (total shareholder return) is calculated using a stochastic (Monte Carlo) option pricing model. RSP awards, SAYE awards and LTIP awards subject to a non-market 
based performance condition (earnings per share) are valued using a Black-Scholes option pricing model. The inputs to these models for awards granted during the financial 
period are detailed below:
LTIP
DBS
RSP
SAYE
Grant date
16 October 2023
20 October 2023 
16 October 2023
28 November 2023
Share price at date of grant
£1.00
£1.08
£1.00
£1.08
Exercise price
Nil
Nil
Nil
£0.82
Volatility
34.6% to 39.1%1
–2
–2
36.7%
Expected life
3 years
3 years
3 years
3.4 years
Risk free rate
4.3% to 4.5%1
–2
–2
4.3%
Dividend yield
–3
–3
4.5%
4.2%
Fair value per share
Market based performance conditions
£0.43 to £0.481
–
–
–
Non-market based performance condition
£1.001
£1.05
£0.87
–
No performance condition
–
–
£0.87
£0.35
1.	
The LTIP grant included a number of required holding periods, giving a range of volatility and fair values.
2.	
Volatility and risk free rates do not impact the fair value calculation for awards with no exercise price or market based performance condition
3.	
LTIP and DBS participants are entitled to receive dividend equivalents on unvested awards therefore dividend yield does not impact the fair value calculation
Expected volatility is calculated over the period of time commensurate with the relevant performance period or holding period. Expected life has been assumed to equate  
to the vesting period of the awards.
The total share based payment expense included in administration costs in respect of the above schemes was £3.2m (2023: £1.8m).

132
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
26 Net cash from operating activities
Note
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
(Loss)/profit for the period
(4.4)
26.2
Adjustments for:
Income tax expense
6
3.0
7.1
Finance income
5
(0.4)
(0.2)
Finance expenses
5
41.5
34.3
Exceptional financing costs
5
1.9
–
Depreciation of property, plant and equipment
8
22.0
22.1
Depreciation of right of use assets
9
55.8
58.4
Amortisation of intangible assets
10
13.7
11.6
Impairment of assets
8
0.3
2.0
Loss/(gain) on sale of property, plant and equipment
3
2.0
(0.8)
Gain on disposal of right of use assets
3
(0.6)
(1.2)
Settlement of share based payments
–
(0.3)
Share based payment expense
25
3.2
1.8
Foreign exchange impact on cash flow hedges
(1.3)
1.4
(Increase)/decrease in trade and other receivables
(0.9)
13.2
(Increase)/decrease in inventories
(3.2)
8.6
Decrease in trade and other payables
(15.9)
(55.8)
Increase/(decrease) in provisions 
2.2
(6.0)
Net cash from operating activities before tax
118.9
122.4
Tax paid
(3.0)
(0.7)
Net cash from operating activities
26
115.9
121.7
27 Net debt
25 June 2023
£m
Cash flow
£m
Other non-cash 
changes
£m
30 June 2024
£m
Cash in hand, at bank
26.7
0.1
–
26.8
Bank overdraft
–
(2.6)
–
(2.6)
Cash and cash equivalents (including bank overdraft)
26.7
(2.5)
–
24.2
Senior revolving credit facility
(165.8)
28.0
0.4
(137.4)
Senior secured notes
–
(50.0)
–
(50.0)
Lease liabilities
(411.4)
92.4
(82.7)
(401.7)
Total net debt
(550.5)
67.9
(82.3)
(564.9)
26 June 2022
£m
Cash flow
£m
Other non-cash 
changes
£m
25 June 2023
£m
Cash in hand, at bank
17.3
9.4
–
26.7
Bank overdraft
(12.3)
12.3
–
–
Cash and cash equivalents (including bank overdraft)
5.0
21.7
–
26.7
Senior revolving credit facility
(93.5)
(72.0)
(0.3)
(165.8)
Lease liabilities
(445.4)
61.6
(27.6)
(411.4)
Total net debt
(533.9)
11.3
(27.9)
(550.5)
Non-cash changes include the addition of leases within the period, lease remeasurements, disposals of leases, lease interest and the prepayment of debt issue costs net  
of amortisation. 

133
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
28 Related parties
Key Management Personnel
At 30 June 2024, Directors of the Company held 0.4% of its issued ordinary share capital (2023: 0.4%), and a further 0.1% (2023: 0.1%) was held by other key management 
personnel. The compensation of key management personnel (including the Directors) is as follows:
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Emoluments
4.2
3.5
Share based payments expense
0.3
0.1
Company contributions to money purchase schemes
0.1
0.1
4.6
3.7
A number of key management personnel hold positions in other companies that result in them having control or significant influence over these companies. During the 
year, one such relationship existed with an entity which the Group conducts business. The terms and conditions of these transactions were no more favourable than those 
available, or which might reasonably be expected to be available, in similar transactions with other companies with no relationship with members of key management, and were 
conducted on an arm’s length basis.
The aggregate value of transactions related to key management personnel and entities over which they have, or had during the year, control or significant influence was £4.8m 
(2023: £4.3m), and the outstanding balance at the year end was £0.8m (2023: £0.6m). 
From time to time key management personnel or their related parties may buy goods from the Group. These purchases are on the same terms and conditions as those 
entered into by other Group employees or customers.
29 Discontinued operations
During the period to 26 June 2022 the Group took the decision to exit its operations in the Netherlands and Spain. The cessation of these operations was completed in 
the year ended 25 June 2023, with the order book at the point of closure being delivered during that year. The revenues and expenses of the discontinued operations were 
therefore eliminated from the consolidated income statement for the Group’s continuing operations and are shown as a separate single post-tax line item. Prior to being 
classified as discontinued operations, these operations were included within the DFS segment of the Group’s segmental analysis.
Results from discontinued operations:
53 weeks to  
30 June 2024
52 weeks to  
25 June 2023
Underlying  
£m
Non-underlying 
£m
Total  
£m
Total  
£m
Revenue
–
–
–
2.0
Cost of sales
–
–
–
(1.1)
Gross profit
–
–
–
0.9
Selling and distribution costs
–
–
–
(1.1)
Administrative expenses
–
0.3
0.3
3.8
Operating (loss)/profit before depreciation, amortisation and impairment
–
0.3
0.3
3.6
Depreciation
–
–
–
–
Impairment
–
–
–
–
Operating (loss)/profit
–
0.3
0.3
3.6
Finance expenses
–
–
–
–
(Loss)/profit before tax
–
0.3
0.3
3.6
Taxation
–
–
–
(0.4)
(Loss)/profit for the period from discontinued operations
–
0.3
0.3
3.2

134
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O N S O L I D AT E D  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
29 Discontinued operations continued
Non-underlying items from discontinued operations:
53 weeks to 
30 June 2024  
£m
52 weeks to 
25 June 2023  
£m
Closure credits
(0.3)
(3.8)
Closure credits relate to the release of provisions made in FY22 for costs associated with the closure of these operations where the actual costs incurred were lower than had 
been expected when the provision was made. 
Cash flows from discontinued operations:
52 weeks to 
25 June 2023  
£m
52 weeks to 
25 June 2023  
£m
Net cash from operating activities
–
(0.6)
Net cash used in investing activities
–
–
Net cash used in financing activities
–
(0.4)
Net decrease in cash and cash equivalents
–
(1.0)
Cash and cash equivalents at beginning of period
0.3
1.3
Net cash and cash equivalents (including bank overdraft) at end of period
0.3
0.3
30 Subsequent events
As detailed in the Financial review on page 18, whilst the Group expects to stay within the covenants applicable to its borrowing facilities, in September 2024 a temporary 
widening of covenants was agreed which provides additional headroom in the event of unanticipated downside scenarios that result in a further decline in market volumes  
and lower EBITDA.
The amended leverage covenant widens to 3.9x at H1 FY25 and 3.7x at FY25 period end, before returning to 3.0x at H1 FY26. The amended fixed charge cover covenant 
widens to 1.3x at H1 FY25, 1.3x at FY25 period end and 1.4x at H1 FY26, before returning to 1.5x at FY26.

135
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
C O M PA N Y  B A L A N C E  S H E E T
AT  3 0  J U N E  2 0 2 4
Note
30 June 2024 
£m 
25 June 2023 
£m
Non-current assets
Investments 
2
257.7
254.5
Amounts due from group companies
3
275.0
275.0
532.7
529.5
Current liabilities
Amounts due to group companies
4
(72.8)
(63.3)
Net assets
459.9
466.2
Capital and reserves 
Called up share capital
5
23.6
24.1
Share premium
5
40.4
40.4
Merger reserve
5
18.6
18.6
Capital redemption reserve
5
360.1
359.6
Treasury shares
5
(2.9)
(10.1)
Shares held by employee benefit trust
5
(5.9)
(6.6)
Retained earnings
26.0
40.2
Equity shareholders’ funds
459.9
466.2
The Company’s profit for the period was £nil  
(2023: £70.0m).
These financial statements were approved by  
the board of directors on 25 September 2024  
and were signed on its behalf by:
T I M  S TA C E Y
Chief Executive Officer
J O H N  F A L L O N
Chief Financial Officer
Company registered number: 07236769

136
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
C O M PA N Y  S TAT E M E N T  O F  C H A N G E S  I N  E Q U I T Y
AT  3 0  J U N E  2 0 2 4
Share capital 
£m
Share 
premium 
£m
Merger 
reserve 
£m
Capital 
redemption 
reserve 
£m
Treasury 
shares 
£m
Shares held 
by employee 
benefit trust
£m
Retained 
earnings 
£m
Total equity 
£m
Balance at 26 June 2022
25.9
40.4
18.6
357.8
(4.9)
(6.9)
6.8
437.7
Profit for the period
–
–
–
–
–
–
70.0
70.0
Other comprehensive income
–
–
–
–
–
–
–
–
Total comprehensive income for the period
–
–
–
–
–
–
70.0
70.0
Dividends paid
–
–
–
–
–
–
(12.1)
(12.1)
Purchase of own shares
–
–
–
–
(30.9)
–
–
(30.9)
Cancellation of treasury shares
(1.8)
–
–
1.8
25.7
–
(25.7)
–
Employee Benefit Trust shares issued
–
–
–
–
–
0.3
(0.3)
–
Settlement of share based payments
–
–
–
–
–
–
(0.3)
(0.3)
Share based payments
–
–
–
–
–
–
1.8
1.8
Balance at 25 June 2023
24.1
40.4
18.6
359.6
(10.1)
(6.6)
40.2
466.2
Profit for the period
–
–
–
–
–
–
–
–
Other comprehensive income
–
–
–
–
–
–
–
–
Total comprehensive income for the period
–
–
–
–
–
–
–
–
Dividends paid
–
–
–
–
–
–
(9.5)
(9.5)
Cancellation of treasury shares
(0.5)
–
–
0.5
7.2
–
(7.2)
–
Employee Benefit Trust shares issued
–
–
–
–
–
0.7
(0.7)
–
Share based payments
–
–
–
–
–
–
3.2
3.2
Balance at 30 June 2024
23.6
40.4
18.6
360.1
(2.9)
(5.9)
26.0
459.9

137
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O M PA N Y  F I N A N C I A L  S TAT E M E N T S
AT  3 0  J U N E  2 0 2 4
1	 Accounting policies
Basis of preparation
The financial statements are prepared in accordance 
with Financial Reporting Standard 101 Reduced 
Disclosure Framework (“FRS 101”).
In preparing these financial statements, the Company 
applies the recognition, measurement and disclosure 
requirements of international accounting standards 
(“UK-adopted IFRSs”), but makes amendments 
where necessary in order to comply with Companies 
Act 2006. The Company has applied the exemption 
available under FRS101 in respect of the following 
disclosures:
	–
a cash flow statement and related notes;
	–
comparative period reconciliations;
	–
disclosures in respect of transactions with wholly 
owned subsidiaries;
	–
disclosures in respect of capital management; and
	–
the impact of new but not yet effective IFRSs.
As the consolidated accounts of the Company include 
the equivalent disclosures, the Company has also taken 
the exemption available under FRS 101 in respect of 
IFRS 2 Share Based Payments disclosures of group 
settled share based payments. Under Section 408 
of the Companies Act 2006, the Company is not 
required to present its own profit and loss account. 
The Company’s profit for the period was £nil (2023: 
£70.0m).
The Company proposes to continue to adopt the 
reduced disclosure framework of FRS 101 in its next 
financial statements.
The accounting policies set out below have, unless 
otherwise stated, been applied consistently to all 
periods presented in these financial statements.
Going concern
The Company heads a group which has a £200.0m 
revolving credit facility with a consortium of lending 
banks maturing in September 2027 and £50.0m of 
private placement debt, £25.0m of which matures in 
September 2028 and £25.0m in September 2030. At 
18 September 2024, £63.0m of the revolving credit 
facility remained undrawn, in addition to cash in hand, 
at bank of £5.7m. The Directors have considered 
the projected trading and cash flow forecasts for 
the Company, including the inherent uncertainty 
in forecasting the impact of the current economic 
and political environment, and are confident that 
the Company has adequate resources to continue 
to meet all liabilities as and when they fall due for the 
foreseeable future and at least twelve months from 
the date of approval of these financial statements. 
Accordingly, the financial statements are prepared on a 
going concern basis.
Investments
Investments are stated at cost, less any accumulated 
impairment losses. Carrying values of investments in 
subsidiary companies are reviewed at each reporting 
date to determine whether there is any indication of 
impairment. If any such exists, then the investment’s 
recoverable amount is estimated based on a value in 
use calculation. An impairment loss is recognised if 
the carrying amount of the investment exceeds its 
estimated recoverable amount. Impairment losses  
are recognised in profit or loss.
Amounts due from and to group companies
Amounts receivable from or payable to other companies 
within the Company’s group are recognised initially at 
fair value and subsequently measured at amortised 
cost less allowances for expected credit losses.
Taxation
Tax on the profit or loss for the period comprises 
current and deferred tax. Tax is recognised in the 
income statement except to the extent that it relates 
to a business combination, or items recognised directly 
in equity or other comprehensive income. Deferred 
tax is provided on temporary differences between the 
carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for  
taxation purposes.
Share based payments
Awards (options or conditional shares) granted by  
the Company over its own shares to the employees of 
subsidiary companies are recognised in the Company’s 
own financial statements as an increase in the cost of 
investment in subsidiaries. The amount recognised is 
equivalent to the equity-settled share based payment 
charge recognised in the consolidated financial 
statements. The corresponding credit is recognised 
directly in equity.
Treasury shares
Where the Company purchases the Company’s 
equity share capital into treasury (treasury shares), the 
consideration paid, including any directly attributable 
incremental costs is deducted from equity attributable 
to the Company’s equity holders until the shares are 
cancelled, reissued or disposed of. 
Audit fees
Amounts receivable by the Company’s auditor, and its 
associates in respect of services to the Company and 
its associates, other than the audit of the Company’s 
financial statements have not been disclosed as 
the information is required instead to be disclosed 
on a consolidated basis in the consolidated financial 
statements.
Directors’ remuneration and staff numbers
The Company has no employees other than the 
Directors, who did not receive any remuneration for 
their services directly from the Company in either 
the current or preceding period. See note 28 in the 
consolidated financial statements for Key Management 
Personnel compensation.

138
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
N O T E S  T O  T H E  C O M PA N Y  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4
2	 Investments
Shares in subsidiary undertakings
53 weeks to 
30 June 2024 
£m
52 weeks to 
25 June 2023 
£m
Cost and net book value
At the start of the financial period
254.5
252.7
Additions
3.3
1.8
At the end of the financial period
257.8
254.5
Details of the Company’s investments are given in note 11 to the consolidated financial statements. Additions in the current and prior period relate to capital contributions 
made in respect of share based payments schemes for the Group’s employees. As a consequence of the Company’s share price at 30 June 2024, a value in use calculation 
was performed to test the carrying value of the investments for impairment. The key assumptions used were in line with those set out in note 10 to the consolidated financial 
statements. The value in use calculations assessed the value in use of equity only, and showed a significant headroom between the calculated value in use and the carrying 
value of the investments in the Company financial statements. A number of sensitivities were then applied to the base case model to assess whether any reasonably possible 
changes in assumptions could cause an impairment that would be material to these Company financial statements. On the basis of this analysis the Directors concluded that 
a reasonably possible change in assumptions would not lead to an impairment being recognised.
Coin Furniture Limited (Company number 08586227) and DFS Spain Limited (Company number 09668511) are exempt from the requirement of the Companies Act relating 
to the audit of individual financial statements by virtue of s479A of the Companies Act 2006. DFS Furniture plc will guarantee the debts and liabilities of these entities in 
accordance with Section 479C of the Companies Act 2006.
3	 Debtors
30 June 2024
£m
25 June 2023
£m
Amounts due from subsidiary undertakings (non-interest bearing, repayable on demand)
275.0
275.0
Amounts due from subsidiary undertakings have been classified as non-current assets as they are not expected to be settled within the next 12 months. The Company has 
assessed the expected credit loss as very low and has therefore made no provision for impairment.
4	 Creditors: amounts due in less than one year
30 June 2024 
£m
25 June 2023
£m
Amounts due to subsidiary undertakings (non-interest bearing, repayable on demand)
72.8
63.3
5	 Capital and reserves
Share capital
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Company.
Number of shares 
‘000
Ordinary shares 
£m
Ordinary shares of £0.10 each
Allotted, called up and fully paid
At the start of the financial period 
240,678
24.1
Cancelled during the financial period
(4,678)
(0.5)
At the end of the financial period
236,000
23.6
On 3 May 2024 4,678,120 ordinary shares which had been held in treasury were cancelled.

139
DFS Furniture plc Annual Report & Accounts 2024
Financial Statements
5	 Capital and reserves continued
Share premium
The share premium account represents the surplus of  
consideration received for issued ordinary share capital 
over its nominal value. This arose on the issue of 
ordinary shares on 11 March 2015.
Merger reserve
The merger reserve arose on the issue of shares in 
the Company in exchange for minority interests in 
the issued share capital of a subsidiary company on 
10 March 2015.
Capital redemption reserve
The capital redemption reserve represents the par 
value of cancelled treasury shares.
Treasury shares
Where the Company purchases the Company’s 
equity share capital into treasury (treasury shares), the 
consideration paid, including any directly attributable 
incremental costs is deducted from equity attributable 
to the Company’s equity holders until the shares are 
cancelled, reissued or disposed of.
4,678,120 treasury shares (2023: 17,958,600) were 
cancelled on 3 May 2024. None of the Company’s 
own ordinary shares (2023: nil) were used to satisfy 
employee share based payment awards during the year. 
At 30 June 2024 the company had 1,855,580 ordinary 
shares held in treasury (2023: 6,533,700).
Employee Benefit Trust shares
The Employee Benefit Trust holds ordinary shares 
which are issued for the purpose of satisfying future 
employee share based payments awards and is 
consolidated into the Group financial statements.
During the period ended 30 June 2024 the Company 
used 172,800 shares from the Employee Benefit Trust 
to satisfy employee share based payments awards 
(2023: 172,800). At 30 June 2024 the Employee 
Benefit Trust held 3,456,074 of the Company’s ordinary 
shares (2023: 3,686,178).
N O T E S  T O  T H E  C O M PA N Y  F I N A N C I A L  S TAT E M E N T S  C O N T I N U E D
AT  3 0  J U N E  2 0 2 4

140
DFS Furniture plc Annual Report & Accounts 2024
Shareholder Information
FY24
FY23
FY22
FY21 Restated1
FY20
 
IFRS 16
Gross sales
£m
1,311.8
1,423.6
1,474.6
1,359.4
935.0
Revenue
£m
987.1
1,088.9
1,149.8
1,060.2
724.5
Underlying EBITDA
£m
142.0
157.4
175.9
224.0
61.9
Underlying profit/(loss) before tax excluding brand amortisation
£m
10.5
30.6
60.3
109.2
(63.1)
Profit/(loss) before tax from continuing operations
£m
(1.7)
29.7
58.5
102.6
(81.2)
Basic earnings per share from continuing operations
p
(2.0)
9.8
17.3
35.8
(31.4)
Ordinary dividends per share
p
1.1
4.5
7.4
7.5
–
Special dividends per share
p
–
–
10.0
–
–
Purchase of own shares
£m
–
30.9
4.4
–
1.1
Total shareholder return
%
-17.3
-28.3
-37.9
+71.4
-32.5
1. 
Restated to exclude operations becoming discontinued in FY22.
F I N A N C I A L  H I S T O R Y
AT  3 0  J U N E  2 0 2 4

141
DFS Furniture plc Annual Report & Accounts 2024
Shareholder Information
S H A R E H O L D E R  I N F O R M AT I O N
Contacts
Chief Executive Officer
Tim Stacey
Chief Financial Officer
John Fallon 
Group Company Secretary & General Counsel
Elizabeth McDonald
Companysecretary@dfs.co.uk
Investor relations
Investor.relations@dfs.co.uk
Corporate website
www.dfscorporate.co.uk
Registered office
DFS Furniture plc
1 Rockingham Way
Redhouse Interchange
Adwick-le-Street
Doncaster
DN6 7NA
Corporate advisors
Auditor
KPMG LLP
1 St Peter’s Square
Manchester
M2 3AE
Remuneration advisor
Deloitte LLP
2 New Street Square
London
EC4A 3BZ
Brokers
Peel Hunt Limited & Jefferies International Limited
Shareholder enquiries
The Company’s registrar is Equiniti. They will be pleased 
to deal with any questions regarding your shareholding 
or dividends. Please notify them of your change of 
address or other personal information. Their address 
details are:
Equiniti
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6DA
Equiniti helpline: 0371 384 2030. Overseas holders 
should contact +44 (0)121 415 7047.
Lines are open 8.30am to 5.30pm, Monday to Friday 
(excluding public holidays).
Shareholders are able to manage their shareholding 
online and facilities include electronic communications, 
account enquiries, amendment of address and dividend 
mandate instructions.
Electronic communications
Shareholders will receive annual report and accounts 
and other documentation electronically, unless they tell 
our registrar that they would like to continue to receive 
printed materials. This is in line with best practice 
and underpins our commitment to reduce waste. 
Shareholders may view shareholder communications 
online instead of receiving them in hard copy. 
Shareholders may elect to receive notifications by email 
whenever shareholder communications are added 
to the website by visiting www.shareview.co.uk and 
registering online.
For institutional investor enquiries, please contact:
Teneo
The Carter Building
11 Pilgrim Street
London
EC4V 6RN
+44 (0)20 7353 4200
Annual General Meeting 2024
This year’s AGM will be held at 2.30pm on  
22 November 2024 at DFS Group Support Centre,  
1 Rockingham Way, Redhouse Interchange,  
Adwick-le-Street, Doncaster, DN6 7NA.
Financial calendar
FY24 full year results  
25 September 2024
Annual General Meeting	
22 November 2024
Company registration number
07236769
Registered address
1 Rockingham Way
Redhouse Interchange
Adwick-le-Street
Doncaster
DN6 7NA
Corporate website
www.dfscorporate.co.uk

142
DFS Furniture plc Annual Report & Accounts 2024
Shareholder Information
N O T E S

Printed by a Carbon Neutral Operation (certified: 
CarbonQuota) under the PAS2060 standard. 
Printed on material from well-managed, FSC™ certified 
forests and other controlled sources. This publication 
was printed by an FSC™ certified printer that holds an  
ISO 14001 certification. 
100% of the inks used are HP Indigo ElectroInk which 
complies with RoHS legislation and meets the chemical 
requirements of the Nordic Ecolabel (Nordic Swan) for 
printing companies, 95% of press chemicals are recycled 
for further use and, on average 99% of any waste 
associated with this production will be recycled and the 
remaining 1% used to generate energy. 
The paper is Carbon Balanced with World Land Trust,  
an international conservation charity, who offset carbon 
emissions through the purchase and preservation of high 
conservation value land. Through protecting standing 
forests, under threat of clearance, carbon is locked-in, 
that would otherwise be released. 

www.dfscorporate.co.uk 
www.dfs.co.uk 
www.sofology.co.uk