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Digital Ally Inc.

dgly · NASDAQ Communication Services
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Ticker dgly
Exchange NASDAQ
Sector Communication Services
Industry Internet Content & Information
Employees 51-200
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FY2010 Annual Report · Digital Ally Inc.
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C.  20549 
Form 10-K 

(cid:1)    ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2010 

(cid:2)    TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from             to  _______. 

Commission file number:  001-33899 
Digital Ally, Inc.  
(Exact name of registrant as specified in its charter)  

Nevada  
(State or other jurisdiction of incorporation or organization)    

20-0064269 
(I.R.S. Employer Identification No.)  

8000 W. 110th, Suite 200, Overland Park, KS         66210 
(Address of principal executive offices)                    (Zip Code) 

Registrant’s telephone, including area code:     (913) 814-7774 

Securities registered under Section 12(b) of the Exchange Act:  None.  

Securities registered under Section 12(g) of the Exchange Act: 

Common Stock, $0.001 par value 

NASDAQ 

(Title of class) 

(Name of each exchange on which registered) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   
Yes  (cid:2)  No (cid:1) 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes  (cid:2)  No (cid:1) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes  (cid:1)  No (cid:2) 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data 
File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months 
(or for such shorter period that the registrant was required to submit and post such files).   Yes  (cid:2)  No (cid:2) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference 
in Part III of this Form 10-K or any amendment to this Form 10-K.   (cid:2) 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting 
company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange 
Act. 

Large accelerated filer (cid:2) 
Non-accelerated filer   (cid:2) (Do not check if a smaller reporting company) 

Accelerated filer (cid:2) 
Smaller reporting company (cid:1) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  
Yes  (cid:2)  No (cid:1) 

As of June 30, 2010, the aggregate market value of the Company’s common equity held by non-affiliates computed by reference to the closing 
price ($2.12) of the registrant’s most recently completed second fiscal quarter was:  $26,584,692. 

The number of shares of our common stock outstanding as of March 18, 2011 was: 16,149,078. 

Documents Incorporated by Reference:  None. 

 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

FORM 10-K 
DIGITAL ALLY, INC. 
DECEMBER 31, 2010 

PART I 

Item 1. 
Item 1a. 
Item 1b. 
Item 2. 
Item 3. 
Item 4. 

PART II 

  Business 
  Risk Factors 
  Unresolved Staff Comments 
  Properties 
  Legal Proceedings 

[Reserved] 

Page 

3 
9 
16 
16 
16 
17 

Item 5. 

  Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer 

17 

Purchases of Equity Securities 

Item 6. 
Item 7. 

  Selected Financial Data 
  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of 

Operations 

Item 7a. 
Item 8. 
Item 9. 

  Quantitative and Qualitative Disclosures About Market Risk 
  Financial Statements and Supplementary Data 
  Changes  In  and  Disagreements  With  Accountants  on  Accounting  and  Financial 

Disclosure 

Item 9A(T) 
Item 9B. 

  Controls and Procedures 
  Other Information 

PART III 

Item 10. 
Item 11. 
Item 12. 

  Directors, Executive Officers and Corporate Governance 
  Executive Compensation 
  Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and  Related 

Stockholder Matters 

Item 13. 
Item 14. 

  Certain Relationships and Related Transactions, and Director Independence 
  Principal Accounting Fees and Services 

PART IV 

Item 15. 

  Exhibits, Financial Statement Schedules 

  Signature Page 

19 
19 

36 
36 
36 

36 
37 

37 
37 
37 

37 
37 

38 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE REGARDING FORWARD LOOKING STATEMENTS 

This annual report contains forward-looking statements as that term is defined in Section 27A of the Securities Act of 1933, as 
amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  In some cases, you can identify forward-looking 
statements by terminology such as "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," 
"continue," "intends," and other variations of these words or comparable words.  In addition, any statements that refer to expectations, 
projections or other characterizations of events, circumstances or trends and that do not relate to historical matters are forward-looking 
statements.  These forward-looking statements are based largely on our expectations or forecasts of future events, can be affected by 
inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are 
beyond our control.  Therefore, actual results could differ materially from the forward-looking statements contained in this document, 
and readers are cautioned not to place undue reliance on such forward-looking statements.  These statements are only predictions and 
involve known and unknown risks, uncertainties and other factors, including the risks in the section entitled “Risk Factors” that may 
cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future 
results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. 

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee 

future results, levels of activity, performance or achievements.  You should not place undue reliance on these forward-looking 
statements, which speak only as of the date of this report.  Except as required by law, we do not undertake to update or revise any of 
the forward-looking statements to conform these statements to actual results, whether as a result of new information, future events or 
otherwise.  

As used in this annual report, “Digital Ally,” the “Company,” “we,” “us,” or “our” refer to Digital Ally, Inc., unless 

otherwise indicated. 

ITEM 1.   Business. 

PART I 

Digital Ally produces digital video imaging and storage products for use in law enforcement and security applications.  Our 

current products are a low cost, easy-to-install, in-car digital video rear view mirror, a weather-resistant and rugged mobile digital 
video recording system designed for use in motorcycles, ATV’s and boats, a miniature digital video system designed to be worn on a 
individual’s body (clipped to a pocket, belt etc.), a digital video flashlight, a hand-held speed detection device and a hand-held thermal 
imaging camera for improved night vision.   These products make self-contained video and audio recordings onto flash memory cards 
that are incorporated in the body of the digital video rear view mirror, officer-worn video and audio system and flashlight.  We sell our 
products to law enforcement agencies and other security organizations and for consumer and commercial applications through direct 
sales and third-party distributors.  We have several new and derivative products in research and development that are anticipated to go 
into commercial production during 2011, including products designed for taxi cab, fleet vehicle and school bus applications.   

Corporate History 

We were incorporated in Nevada on December 13, 2000 as Vegas Petra, Inc.  From that date until November 30, 2004, when 

we entered into a Plan of Merger with Digital Ally, Inc., a Nevada corporation which was formerly known as Trophy Tech 
Corporation (the “Acquired Company”), we had not conducted any operations and were a closely-held company.  In the merger, the 
stockholders of the Acquired Company received one of our shares of common stock for each three shares of the Acquired Company 
they owned, resulting in the issuance of 5,000,000 shares of our common stock to stockholders of the Acquired Company.  Our 
original stockholders retained 1,500,000 shares of our common stock after they transferred 1,000,000 of their shares to a former 
officer, director and principal stockholder of the Acquired Company, in connection with, but not as a part of, the merger.  We were 
renamed Digital Ally, Inc. after the merger.  

The Acquired Company, which was incorporated on May 16, 2003, engaged in the design, development, marketing and sale 

of bow hunting-related products.  Its principal product was a digital video recording system for use in the bow hunting industry.  It 
changed its business plan in 2004 to adapt its digital video recording system for use in the law enforcement and security markets.   We 
began shipments of our in-car digital video rear view mirror in March 2006 and have enjoyed significant growth in sales since 
commencement of shipments.   

On January 2, 2008, we commenced trading on the NASDAQ Capital Market under the symbol “DGLY.”  We conduct our 

business from 8000 West 110th Street, Suite 200, Overland Park, Kansas 66210.  Our telephone number is (913) 814-7774.  

Products  

We produce and sell digital audio/video recording and storage and other products, including the following product series: 

3 

 
•  An in-car digital audio/video system that is integrated into a rear view mirror.  Products using this system are 

marketed under the DVM-500, DVM-500 Plus and DVM-750 series.   

•  An all-weather mobile digital audio/video system, our DVM-500 Ultra that is designed for motorcycle, ATV and 

boat uses. 

•  A miniature, body-worn digital audio/video camera marketed as the FirstVU system. 

•  A hand-held speed detection system based on LIDAR (Light Detection and Ranging). This product is marketed as 

our Laser Ally system. 

•  A hand-held thermal imaging camera used for improved night vision. This product is marketed as our Thermal Ally 

system. 

• 

 A digital audio / video system that is integrated into a large law-enforcement style flashlight. This product is 
marketed as our DVF-500 system. 

These product series are used primarily in law enforcement applications, all of which use the core competency of our 

technology in digital video compression, recording and storage.  We are also developing derivative products using our digital video 
compression, recording and storage knowledge that can be used in school bus, taxi cab, and fleet vehicle applications.  We intend to 
launch these derivative products in 2011.  We also intend to produce and sell other digital video devices in the future.  These products 
incorporate our standards-based digital compression capability that allows the recording of significant time periods on a chip and 
circuit board which can be designed into small forms.  In addition to selling our products directly to our customers, we may in the 
future sell assemblies or complete units containing our technology incorporating digital video and sound recording for use in non-
competing products to OEM (original equipment manufacturer) customers. 

We are developing a strategic plan to either acquire or develop the technology needed to enter the Automatic Number Plate 

Recognition (“ANPR”) market.  ANPR is a mass surveillance method that uses optical character recognition on images to read the 
license plates attached to vehicles. These systems can use existing closed-circuit television cameras, police road-rule enforcement 
cameras or cameras specifically designed for the task. Such systems are used as a method for collecting tolls electronically on toll 
roads and for monitoring traffic activity, such as red light adherence at intersections. 

ANPR can be used to store the images captured by the cameras as well as the text from the license plate, with some systems 
configurable to store a photograph of the driver. These systems commonly use infrared lighting to allow the camera to take pictures at 
any time of day. A powerful flash may be included in a version of the intersection-monitoring cameras, serving both to illuminate the 
picture and to make the offender aware of his or her driving violation. ANPR technology tends to be region-specific, owing to plate 
variation from place to place.  We believe that ANPR is a natural derivative of our product offerings and intend to enter this market in 
2011 or 2012, subject to the results of our technical and economic feasibility studies.   

In-Car Digital Video System - DVM-500, DVM-500 Plus and DVM-750  

In-car video systems for patrol cars are now a necessity and have generally become standard.  Current systems are digital and 
VHS-based with cameras mounted in the windshield and the recording device generally in the trunk, headliner, dashboard, console or 
under the seat of the vehicle.  Most manufacturers have already developed or are at least have begun transitioning to digital video, but 
many have had problems obtaining the appropriate technology.  

Our digital video rear view mirror unit is a self-contained video recorder, microphone and digital storage system that is 

integrated into a rear-view mirror, with a monitor, GPS and 900 MHz audio transceiver. Our system is more compact and unobtrusive 
than our competitors because it requires no recording equipment to be located in the trunk, headliner, dashboard, console or under the 
seat of the vehicle. 

Our in-car digital video rear view mirror has the following features:  

•  wide angle zoom color camera;  
• 

standards-based video and audio compression and recording; 

• 

system is concealed in the rear view mirror, replacing factory rear view mirror;  

•  monitor in rear-view mirror is invisible when not activated;  
• 

eliminates need for analog tapes to store and catalogue;  

• 

• 

easily installs in any vehicle;  

archives to computers (wirelessly) and to DVDs, CD-ROMs, or file servers;  

4 

 
    
• 

900 MHz audio transceiver with automatic activation;  
•  marks exact location of incident with integrated GPS;  
• 

playback using Windows Media Player;  

• 

• 

• 

optional wireless download of stored video evidence; 

proprietary software protects the chain of custody; and 

records to rugged and durable solid state memory.  

We believe there are several other markets and industries which may find our in-car digital video rear view mirror unit useful, 

such as the school bus, mass transit and delivery service industries among others.  We plan to address this market with the DVM-250 
Pro Event Recorder in 2011.  The DVM-250 is a rear-view mirror based digital audio and video recording system with many but not 
all of the features of our DVM-500 and DVM-750 mirror systems but at a lower price point.  The DVM-250 is designed to capture 
“events” such as wrecks and erratic driving or other abnormal occurrences for evidentiary or training purposes. These potential 
markets could find our units attractive from both a feature and cost perspective, compared to other providers. 

All-Weather Mobile Digital Video System – DVM-500 Ultra 

This system is a derivative of our in-car video systems but is more rugged and water-proofed to handle a more hostile 

outdoor environment.  These systems can be used in many applications and are designed specifically for use on motorcycles, ATV’s 
and boats.  Current systems are digital and VHS-based with cameras mounted in the frame of the motorcycle, ATV or boat and the 
recording device generally in the saddle-bag or other compartment.  Most manufacturers have already developed or at least have 
begun transitioning to digital video, but many have had problems obtaining the appropriate technology.  

Miniature Body-Worn Digital Video System - FirstVU  

This system is also a derivative of our in-car video systems, but is much smaller and lighter, more rugged and water-proofed 

to handle a more hostile outdoor environment.  These systems can be used in many applications and are designed specifically to be 
clipped to an individual’s pocket or other outer clothing.  The unit is self contained and requires no external battery or storage devices.  
Current systems are digital based but generally require a battery pack and/or storage device to be connected to the camera by wire or 
other means.   We believe that our FirstVU product is more desirable for potential users than our competitors’ offerings because of its 
small size, shape and lightweight characteristics.  

Hand-Held Speed Detection System – Laser Ally  

This system is a light weight, hand-held speed detection device that uses LIDAR (Light Detection and Ranging) technology 
rather than the traditional radar systems which use sound waves. LIDAR systems are used in high congestion traffic areas that require 
extreme accuracy and identification of the subject vehicles.  This system uses new technology that prevents the Laser Ally from being 
detected by current detectors or jammed by current jamming devices. This system was developed and is being manufactured by a third 
party vendor. 

Hand-Held Thermal Imaging Camera System – Thermal Ally  

This system is a small, versatile, lightweight thermal camera that allows officers to see images more clearly in low visibility 
situations and prevents exposure to danger, day or night, regardless of the weather.  Thermal Ally increases an officer’s vision, safety 
and effectiveness, allowing them to work undetected as it provides images based on the difference in heat emitted from certain objects 
or people. Generally this system is called a “night vision” camera. This system was developed and is being manufactured by a third 
party vendor. 

Digital Video Flashlight – DVF-500 

The digital video flashlight is a high-quality police-type flashlight with a built-in digital video and audio recording system.  
All recorded data is stored in an on-board flash memory for later download to a computer.  From the computer, the images and sound 
can be stored, reviewed or burned to a DVD or CD.  Storage can take place at the police station or transmitted through the internet to a 
service provider or central storage and recording facility.  Each frame of the video can be date and time stamped to provide evidence 
that protects the officer and the individual involved.  

The unit is a high-quality, water-resistant, machined aluminum body, law enforcement-style flashlight that integrates a 
complete digital video and audio recording system.  The system is so compact that the size, shape and weight of the digital video 
flashlight are virtually the same as a traditional flashlight.  This allows the continued use of the flashlight as a standard tactical 
flashlight or as a defensive baton if necessary.  As a self contained unit, the digital video flashlight does not rely on transmitters, 
cables, external batteries or a separate recorder.  The digital video flashlight provides room for the digital video system by replacing 
regular flashlight bulbs with new ultra-bright light-emitting diode (“LED”) technology, as opposed to fragile conventional lamps.  The 
small physical size and mechanical ruggedness of the LED makes it ideal for use in professional flashlights.  

5 

 
We believe that the brightness and light quality of the LED is superior to incandescent bulbs.  Our digital video recording 

system is easy to use and requires only one button to start and stop recording.  There are no complicated controls or distracting 
displays to interfere with a police officer’s normal activities or compromise his or her safety.  All internal settings are controlled 
through an on-board USB interface or by plugging into an external video monitor.  The digital video flashlight includes proprietary 
software for downloading and managing video.  

In addition to law enforcement, the digital video flashlight has potential applications in lighter-duty activities that require a 

less rugged flashlight as compared to law enforcement applications.  Such lighter-duty applications include private security, the 
insurance industry, homeland security, home inspections and underground inspections of telephone, cable, water and sewer lines.  
Other potential users are the military, fire departments, coast guard, border patrol and customs inspectors.  

Our digital video flashlight product has the following features:  

• 

• 

• 

• 

• 

virtually the same size and shape as a traditional flashlight;  

easy to use, requiring one button to start and stop recording;  

on-board flash memory card;  

extra-wide field of view for digital video and audio recording;  

each frame of video can be date and time stamped;  

•  LED flashlight bulb is an improvement over conventional bulbs; and  
• 

proprietary chain of custody software to protect delivery of data back to the police station.  

Other Products 

During the last year, we increased our research and development efforts to meet the varying needs of our customers, enhance 
our existing products and commence development of new products and product categories.  Our research and development efforts are 
intended to maintain and enhance our competitiveness in the market niche we have carved out, as well as positioning us to compete in 
diverse markets outside of law enforcement.   

Market and Industry Overview 

Our primary market is domestic and international law enforcement agencies. In 2011, we plan to pursue the fleet vehicle and 

mass transit markets. In the future, given sufficient capital, we may address markets for private security, homeland security, general 
consumer and commercial and the original equipment manufacturers.  

Law Enforcement  

We believe that a valuable use of our various digital audio/video products may be the recording of roadside sobriety tests.  

Without some form of video or audio recording, court proceedings usually consist of the police officer’s word against that of the 
suspect.  Records show that conviction rates increase substantially where there is video evidence to back up officer testimony.  Video 
evidence also helps to protect police departments against frivolous lawsuits. 

The largest source of police video evidence today is in-car video.  Unfortunately, some police cars still do not have in-car 
video, and in those that do, the camera usually points forward rather than to the side of the road where the sobriety test takes place.  
The in-car video is typically of little use for domestic violence investigations, burglary or theft investigations, disorderly conduct calls 
or physical assaults.  In all of these cases, the digital video flashlight and the FirstVU may provide recorded evidence of the suspect’s 
actions and reactions to police intervention.  

Additionally, motorcycle patrolmen rarely have video systems.  We believe that the digital video flashlight can become an 

essential tool for the motorcycle policeman to provide evidence not previously available.  We also have developed the DVM-500 Ultra 
as a mobile application of our digital video recording system that can be used by motorcycle police and water patrol. 

Crime scene investigations, including detailed photography, are typically a large part of the budgets of metropolitan police 

forces.  The digital video flashlight and the FirstVU may record a significant portion of such evidence at a much lower cost for 
gathering, analyzing and storing data and evidence.    

Private Security Companies  

There are thousands of private security agencies in the United States employing a large number of guards.  Police forces use 

video systems for proof of correct conduct by officers, but private security services usually have no such tool.  

6 

 
We believe that the digital video flashlight and the FirstVU are excellent management tools for these companies to monitor 
conduct and timing of security rounds.  In addition to the digital video flashlight and FirstVU, the digital video security camera can 
provide fill-in security when guards have large areas to cover or in areas that do not have to be monitored around the clock.  

Homeland Security Market  

In addition to the government, U.S. corporations are spending heavily for protection against the potential of terrorist attacks.  
Private-sector outlays for antiterrorism measures and for protection against other forms of violence have increased significantly since 
September 11, 2001.  Further, federal, state and local government expenditures for security have increased substantially since such 
date.  These are all potential markets for our products. 

Commercial and Other Markets  

There are numerous potential applications for our digital audio /video camera products.  We believe that other markets for 
our digital video systems, including the derivatives currently being developed, include private investigators, SWAT team members, 
taxi cabs, over-the-road trucking fleets, airport security, municipal fire departments, and the U.S. military.  Other commercial markets 
for our digital video systems include real estate appraisers, plumbers and electricians.   

Manufacturing  

We have entered into contracts with manufacturers for the assembly of the printed circuit boards used in our products.  

Dedicated circuit board manufacturers are well-suited to the assembly of circuit boards with the complexity found in our products.  
Dedicated board manufacturers can spread the extensive capital equipment costs of circuit board assembly among multiple projects 
and customers.  Such manufacturers also have the volume to enable the frequent upgrade to state-of-the-art equipment.  We have 
identified multiple suppliers who meet our quality, cost, and performance criteria.  We intend to use more than one source for circuit 
board assembly to ensure a reliable supply over time.  We are currently evaluating our use of contract manufacturers with the intention 
of increasing our utilization of such vendors to manufacture our component subassemblies and eventually to perform final assembly 
and testing.  Due to the complexity of our products, we believe that it is important to maintain a core of knowledgeable production 
personnel for consistent quality and to limit the dissemination of sensitive intellectual property and will continue this practice.  In 
addition, such technicians are valuable in our service and repair business to support our growing installed customer base.  We have 
supply and distribution agreements with DragonEye Technology, LLC regarding the sale and distribution of our Laser Ally product.  
This vendor developed and is the only manufacturer of this product.  The agreement has specified terms and requires us to purchase 
minimum quantities over a 42-month period, which totals approximately $5.3 million. We have purchased approximately $250,000 of 
product under this agreement as of December 31, 2010 and expires in February 2014. The agreement is renewable thereafter on an 
annual basis unless both parties determine not to renew them and provided the parties are in compliance with the agreement.  

License Arrangements  

We have entered into several software license agreements with Ingenient Technologies, Inc. (“Ingenient”), and Nuvation 
Research Corporation (“Nuvation”) regarding the license of certain software products to be used in our video products.  The licensors 
have written certain software for specific Texas Instrument chips which are included in our products.  The licenses generally require 
upfront payments and contain automatic renewal provisions unless either party notifies the other of its intent to not renew prior to 
expiration or unless the agreement is terminated due to a material breach by the other party.   The following is a summary of our 
license agreements as of December 31, 2010: 

License Type 

Production software license 
agreement 

Effective 
Date 

Expiration 
Date 

April, 2005 

April, 2011 

Software sublicense agreement  October, 2007 

October, 2011 

Technology license agreement 

July, 2007 

July, 2011 

Terms 

Automatically renews for one year 
periods unless terminated by either party. 

Automatically renews for one year 
periods unless terminated by either party. 

Automatically renews for one year 
periods unless terminated by either party. 

Limited license agreement 

August, 2008 

Perpetual 

May be terminated by either party. 

During April 2009, we terminated a production license agreement and a production software license agreement because of 

failure of the counter party to deliver the required materials, refusal to honor warranty provisions and other matters.  These 
terminations are now in dispute and we have filed a lawsuit to enforce our rights and protect our interests pursuant to these 
agreements. See “Litigation.” 

7 

 
 
 
 
 
Sales and Marketing  

We sell primarily through a network of unaffiliated international distributors for foreign sales and approximately 16 independent 
sales agents for domestic sales.  These international distributors and domestic sales agents generally have multiple subagents working 
for them that assist the agents in their territories. We enter into Sales Agent Agreements with these distributors and agents that cover 
one year periods, provide for protected sales territories, set forth the rights and obligations of each party and provide for termination 
by either party. 

We support our sales and marketing efforts with a direct sales force that includes both inside and outside salesman who handle 
customer request for proposals, contracts and purchase orders.  Our Vice President of Sales and Marketing also support sales agents 
with significant customer opportunities by providing pricing strategies and customer presentation support.  Our technical support 
personnel may also provide sales agents with customer presentations and product specifications in order to facilitate sales activities.      

We use our direct sales force and third party distributors to market our products.  Our key promotional activities include:  

• 
• 

• 

• 
• 

attendance at industry trade shows and conventions;  
use of a cut-away police car model to demonstrate the digital video rear view mirror product at trade shows, 
conventions and other marketing venues;  
direct sales, with a force of industry-specific sales individuals who identify, call upon and build on-going 
relationships with key purchasers and targeted industries; 
support of our direct sales with passive sales systems, including inside sales and e-commerce;  
print advertising in journals with specialized industry focus;  

direct mail campaigns targeted to potential customers;  

• 
•  web advertising, including supportive search engines and website and registration with appropriate sourcing entities;  
• 

public relations, industry-specific venues, as well as general media, to create awareness of our brand and our 
products, including membership in appropriate trade organizations; and  

• 

brand identification through trade names associated with us and our products.  

Competition 

The law enforcement and security surveillance markets are extremely competitive.  Competitive factors in these industries 
include ease of use, quality, portability, versatility, reliability, accuracy and cost.  Our primary competitors include companies with 
substantially greater financial, technological, marketing, personnel and research and development resources than we currently have.  
There are direct competitors with competitive technology and products in the law enforcement and surveillance markets for all of our 
products and those we have in development.  We will also compete with any company making surveillance devices for residential and 
commercial use.  There can be no assurance that we will be able to compete successfully in these markets.  Further, there can be no 
assurance that new and existing companies will not enter the digital audio/video and security surveillance markets in the future.  See 
“Risk Factors - Competition.”  

Intellectual Property  

Our ability to compete effectively will depend on our success in protecting our proprietary technology, both in the United 

States and abroad.  We have filed for patent protection in the United States and certain other countries to cover certain design aspects 
of our products.  However, we license the critical technology on which our products are based from third parties, including Ingenient 
Technologies, Inc., and Nuvation Research Corporation.   

These patent applications are under review by the U.S. Patent Office and therefore we have not been issued any patents in the 
United States.  No assurance can be given that any patents relating to our existing technology will be issued from the United States or 
any foreign patent offices, that we will receive any patents in the future based on our continued development of our technology, or that 
our patent protection within and/or outside of the United States will be sufficient to deter others, legally or otherwise, from developing 
or marketing competitive products utilizing our technologies.  

In addition to seeking patent protection, we will rely on trade secrets, know-how and continuing technological advancement 

to seek to achieve and thereafter maintain a competitive advantage.  Although we have entered into or intend to enter into 
confidentiality and invention agreements with our employees, consultants and advisors, no assurance can be given that such 
agreements will be honored or that we will be able to effectively protect our rights to our unpatented trade secrets and know-how.  
Moreover, no assurance can be given that others will not independently develop substantially equivalent proprietary information and 
techniques or otherwise gain access to our trade secrets and know-how.  

Employees  

We had 99 full-time employees as of December 31, 2010.  Our employees are not covered by any collective bargaining 

agreement and we have never experienced a work stoppage.  We believe that our relations with our employees are good.  We have 

8 

 
   
recently undertaken lay-offs in connection with our overhead cost reduction and containment initiative announced in January 2011.  
This initiative will result in reductions to our number of employees throughout 2011.  

ITEM 1A.  Risk Factors. 

You should carefully consider the following risk factors in evaluating our business and us.  The factors listed below represent 

certain important factors that we believe could cause our business results to differ.  These factors are not intended to represent a 
complete list of the general or specific risks that may affect us.  It should be recognized that other risks may be significant, presently 
or in the future, and the risks set forth below may affect us to a greater extent than indicated.  If any of the following risks occur, our 
business, financial condition or results of operations could be materially and adversely affected.  You should also consider the other 
information included in this annual report and subsequent quarterly reports filed with the SEC.  

Risk Factors 

We incurred a loss in 2010. 

We had an accumulated deficit of $7,314,326 at December 31, 2010, which reflects our net loss of $6,544,525 and 
$1,114,317 for 2010 and 2009, respectively, as noted in our audited consolidated financial statements.  At December 31, 2010, we had 
working capital of approximately $10.8 million. Our loss during 2010 resulted primarily from a noncash charge of $4,330,000 
resulting from an increase in our deferred tax asset reserve and the effects of the current recession on our business, which negatively 
impacted the budgets and funding of the law enforcement agencies who are our primary customers. 

We have limited availability under our bank line of credit facility which expires in June 2011. 

Our line-of-credit facility, as amended, allows us to borrow up to $1.7 million on a revolving basis.  We had drawn $1.5 million 

on the facility as of December 31, 2010, and after consideration of outstanding letters of credit gives us limited or no availability for 
future borrowings.  The current line-of-credit facility, as amended on March 2, 2011, requires us to maintain a minimum tangible net 
worth of $10 million until its maturity date in June 2011.  We had tangible net worth in excess of $11.5 million at December 31, 2010.  
If we do not regain profitability and operating losses continue, we may be at risk of not meeting such requirement. If we do not 
maintain the required tangible net worth, the bank would have the discretion to discontinue any advances under the credit facility.  The 
line-of-credit matures in June 2011 and we believe it is unlikely that our current bank will extend or renew the facility under terms that 
are mutually agreeable.  We believe that it is likely that we will be required to pay off the existing borrowings at maturity in June 2011 
without having a replacement credit facility in place unless our efforts to reduce our inventory and increase cash flow are successful.  
We are in discussions with various financial institutions and third parties with the goal of obtaining a replacement credit facility. 
However, it will be difficult to replace the existing line of credit facility given our recent operating losses and the current banking 
environment, which may adversely affect our ability to finance our business, grow or be profitable. Further, any new credit facility 
may not be on terms favorable to us. 

If we are unable to manage our current business activities, our prospects may be limited and our future profitability may be 
adversely affected. 

We experienced rapid expansion in business through 2008 followed by a retraction of business activities in 2009 and 2010.  
Our revenue level has proven to be unpredictable which poses significant burdens on us to be pro-active in managing production and 
personnel levels and costs.  We expanded our production capabilities and capacity significantly to handle anticipated new products in 
2009 and 2010, which strained our managerial, financial and other resources when revenues unexpectedly declined during the same 
time period.  We will need to improve our operations, financial and other internal systems to manage our business effectively, and any 
failure to do so may lead to inefficiencies and redundancies which reduce our prospects to return to profitability.  

There are risks related to dealing with domestic governmental entities as customers. 

One of the principal target markets for our products is the law enforcement community.  In this market, the sale of products 

will be subject to budget constraints of governmental agencies purchasing these products, which could result in a significant reduction 
in our anticipated revenues.  Such governmental agencies are currently experiencing budgetary pressures as a result of the recession 
and its impact on local sales, property and income taxes that provide funding for purchasing our products. These agencies also may 
experience political pressure that dictates the manner in which they spend money.  As a result, even if an agency wants to acquire our 
products, it may be unable to purchase them due to budgetary or political constraints.  We cannot assure investors that such 
governmental agencies will have the necessary funds to purchase our products even though they may want to do so.  Further, even if 
such agencies have the necessary funds, we may experience delays and relatively long sales cycles due to their internal decision 
making policies and procedures.  

9 

 
 
There are risks related to dealing with foreign governmental entities as customers. 

We target the law enforcement community in foreign countries for the sale of many of our products.  While foreign countries 

vary, generally the sale of our products will be subject to political and budgetary constraints of foreign governments and agencies 
purchasing these products, which could result in a significant reduction in our anticipated revenues.  Many foreign governments are 
experiencing budgetary pressures as a result of the global recession and its impact on taxes and tariffs that in many cases provide 
funding for purchasing our products. Law enforcement agencies within these countries also may experience political pressure that 
dictates the manner in which they spend money.  As a result, even if a foreign country or its’ law enforcement agencies want to 
acquire our products, it may be unable to purchase them due to budgetary or political constraints.  We cannot assure investors that 
such governmental agencies will have the necessary funds to purchase our products even though they may want to do so.  Further, 
even if such agencies have the necessary funds, we may experience delays and relatively long sales cycles due to their internal 
decision making policies and procedures.  

International law enforcement and other agencies that may consider using our products must analyze a wide range of issues 

before committing to purchase products like ours, including training costs, product reliability and budgetary constraints.  The length of 
our sales cycle may range from a few months to a year or more.  We may incur substantial selling costs and expend significant effort 
in connection with the evaluation of our products by potential customers before they place an order.  Initial orders by foreign 
governments and agencies typically are for a small number of units that are used to evaluate the products.  If these potential customers 
do not purchase our products, we will have expended significant resources and receive no revenue in return. In addition, we may be 
selected as the vendor of choice by these foreign customers but never receive the funding necessary to purchase our product due to 
political or economic reasons.    

The current economic downturn has depressed state and local tax revenues from sales, use, income and property tax sources. The 
reduction in such revenues will likely reduce funding to law enforcement agencies that represent our primary customers. 

The national economy has been in deep recession, resulting in lower tax collections by state and local taxing authorities.  Law 

enforcement agencies rely on funding from state and local tax sources to purchase our products.  Therefore, the recession has 
generally decreased our primary customers’ ability to purchase our systems unless they can find other sources of funding to cover the 
shortfall.  While we hoped that the Economic Stimulus Act of 2009 would provide a source of alternative funding, the amount, timing 
and use of such alternative funding by our prospective customers have been uncertain.  Demand for our product may be substantially 
reduced unless this source of alternative funding does cover shortfalls created by the recession’s impact on state and local tax 
revenues.  We cannot assure investors that such law enforcement agencies will have the necessary funds to purchase our products even 
though they may want to do so.  

We are operating in a developing market and there is uncertainty as to market acceptance of our technology and products. 

The markets for our new and enhanced products and technology are developing and rapidly evolving and are characterized by 
an increasing number of market entrants who have developed or are developing a wide variety of products and technologies, a number 
of which offer certain of the features that our products offer.  Because of these factors, demand and market acceptance for new 
products are subject to a high level of uncertainty.  There can be no assurance that our technology and products will become widely 
accepted.  It is also difficult to predict with any assurance the future growth rate, if any, and size of the market.  If a substantial market 
fails to develop, develops more slowly than expected or becomes saturated with competitors or if our products do not achieve or 
continue to achieve market acceptance, our business, operating results and financial condition will be materially and adversely 
affected.   

Our technology may also be marketed and licensed to device manufacturers for inclusion in the products and equipment they 

market and sell as an embedded solution.  As with other new products and technologies designed to enhance or replace existing 
products or technologies or change product designs, these potential partners may be reluctant to integrate our digital video recording 
technology into their systems unless the technology and products are proven to be both reliable and available at a competitive price.  
Even assuming product acceptance, our potential partners may be required to redesign their systems to effectively use our digital video 
recording technology.  The time and costs necessary for such redesign could delay or prevent market acceptance of our technology 
and products.  A lack of, or delay in, market acceptance of our digital video recording technology and products would adversely affect 
our operations.  There can be no assurance that we will be able to market our technology and products successfully or that any of our 
technology or products will be accepted in the marketplace. 

We expend significant resources in anticipation of a sale due to our lengthy sales cycle and may receive no revenue in return. 

Generally, law enforcement and other agencies that may consider using our products must analyze a wide range of issues 

before committing to purchase products like ours, including training costs, product reliability and budgetary constraints.  The length of 
our sales cycle may range from sixty days to a year or more.  We may incur substantial selling costs and expend significant effort in 
connection with the evaluation of our products by potential customers before they place an order.  Initial orders by agencies typically 
are for a small number of units that are used to evaluate the products.  If these potential customers do not purchase our products, we 
will have expended significant resources and receive no revenue in return.   

10 

 
Our market is characterized by new products and rapid technological change. 

The market for our products is characterized by rapidly changing technology and frequent new product introductions.  Our 

future success will depend in part on our ability to enhance our existing technologies and products and to introduce new products and 
technologies to meet changing customer requirements.  We are currently devoting, and intend to continue to devote, significant 
resources toward the development of new digital video recording technology and products both as stand-alone products and embedded 
solutions in third party products and systems.  There can be no assurance that we will successfully complete the development of these 
technologies and related products in a timely fashion or that our current or future products will satisfy the needs of the digital video 
recording market.  There can also be no assurance that digital video recording products and technologies developed by others will not 
adversely affect our competitive position or render our products or technologies non-competitive or obsolete.   

We substantially depend on sales from our in-car video products and if these products become obsolete or not widely accepted, our 
growth prospects will be diminished. 

We have historically derived our revenues predominantly from sales of our in-car video systems including the DVM-500 

series and DVM-750 digital video rear view mirrors and accessories, and we expect to continue to depend on sales of these products 
during 2011.  However, we introduced several new products late in 2010 and we intend to introduce new products during 2011 that we 
anticipate will lead to diversifying our revenue sources in the near future.  A decrease in the prices of, or the demand for our in-car 
video products, or the failure to achieve broad market acceptance of our new product offerings, would significantly harm our growth 
prospects, operating results and financial condition.  

We substantially depend on our research and development activities to design new products and upgrades to existing products and 
if these products are not widely accepted, or we encounter difficulties and delays in launching these new products, our growth 
prospects will be diminished. 

We have a number of active research and development projects underway at the current time that are intended to launch new 
products or upgrades to existing products.  We may incur substantial costs and/or delays in completion of these activities that may not 
result in viable products or may not be received well by our potential customers.  We have incurred $3,437,959 and $3,603,696 in 
research and development expenses during the years ended December 31, 2010 and 2009, respectively, which represent a substantial 
expense compared to our total revenues and net income (loss).  If we are unsuccessful in bringing these products from the engineering 
prototype phase to commercial production, we could incur additional expenses (in addition to those already spent) without receiving 
revenues from the new products.  Also, these new products may fail to achieve broad market acceptance and may not generate revenue 
to cover expenses incurred to design, develop, produce and market the new product offerings.  During 2008 and 2009 we incurred 
substantial delays in the launch of our DVM-750 product that negatively impacted our revenues and increased our costs. If these 
conditions recur in our other new products the effect would significantly harm our growth prospects, operating results and financial 
condition.  

If we are unable to compete in our market, you may lose all or part of your investment. 

Our market is highly competitive and highly fragmented.  The law enforcement and security surveillance markets are 

extremely competitive.  Competitive factors in these industries include ease of use, quality, portability, versatility, reliability, 
accuracy, cost and other factors.  Our primary competitors include:  L-3 Mobile-Vision, Inc., Watchguard, Kustom Signals, 
International Police Technologies, Inc. and a number of other competitors who sell or may in the future sell in-car video systems to 
law enforcement agencies.  There are direct competitors who have competitive technology and products for all of our products.  Many 
of these competitors have significant advantages over us, including greater financial, technical, marketing and manufacturing 
resources, more extensive distribution channels, larger customer bases and faster response times to adapt new or emerging 
technologies and changes in customer requirements.  As a result, our competitors may develop superior products or beat us to market 
with products similar to ours.  Further, there can be no assurance that new companies will not enter our markets in the future and we 
expect to encounter new competitors as we develop and market new products.  Although we believe that our products will be 
distinguishable from those of our competitors on the basis of their technological features and functionality at an attractive value 
proposition, there can be no assurance that we will be able to penetrate any of our anticipated competitors’ portions of the market.  
Many of our anticipated competitors may have existing relationships with equipment or device manufacturers that may impede our 
ability to market our technology to those potential customers and build market share.  There can be no assurance that we will be able 
to compete successfully against current or future competitors or that competitive pressures will not have a material adverse effect on 
our business, operating results and financial condition.  If we are not successful in competing against our current and future 
competitors, you could lose your entire investment.  See “Description of Business - Competition.”  

Defects in our products could impair our ability to sell our products or could result in litigation and other significant costs. 

Detection of any significant defects in our products may result in, among other things, delay in time-to-market, loss of market 

acceptance and sales of our products, diversion of development resources, and injury to our reputation, or increased warranty costs.  
Because our products are technologically complex, they may contain defects that cannot be detected prior to shipment.  These defects 
could harm our reputation and impair our ability to sell our products.  The costs we may incur in correcting any product defects may 
be substantial and could decrease our profit margins.  Additionally, errors, defects or other performance problems could result in 

11 

 
financial or other damages to our customers, which could result in litigation.  Product liability litigation, even if we prevail, would be 
time consuming and costly to defend.  Our product liability insurance may not be adequate to cover claims.  Our product liability 
insurance coverage per occurrence is $1,000,000, with a $2,000,000 aggregate for our general business liability coverage and an 
additional $1,000,000 per occurrence.  Our excess or umbrella liability coverage per occurrence and in aggregate is $5,000,000.   

Product defects can be caused by design errors, programming bugs, or defects in component parts or raw materials.  This is 

common to every product manufactured which is based on modern electronic and computer technology.  Because of the extreme 
complexity of digital in-car video systems, one of the key concerns is operating software robustness.  Some of the software modules 
are provided to us by outside vendors under license agreements, while other portions are developed by our own software engineers.  
As with any software-dependant product, “bugs” can occur, even with rigorous testing before release of the product.  The software 
included in our digital video rear view mirror and digital video flashlight products is designed to be “field upgradeable” so that 
changes or fixes can be made by the end user by downloading new software through the internet.  We intend to incorporate this 
technology into any future products as well, providing a quick resolution to potential software issues that may arise over time.   

As with all electronic devices, hardware issues can arise from many sources.  The component electronic parts we utilize come 

from many sources around the world.  We attempt to mitigate the possibility of shipping defective products by fully testing sub-
assemblies and thoroughly testing assembled units before they are shipped out to our customers.  Because of the nature and 
complexity of some of the electronic components used, such as microprocessor chips, memory systems, and zoom video camera 
modules, it is not technically or financially realistic to attempt to test every single aspect of every single component and their potential 
interactions.  By using components from reputable and reliable sources, and by using professional engineering, assembly, and testing 
methods, we seek to limit the possibility of defects slipping through.  In addition to internal testing, we now have thousands of units in 
the hands of police departments and in use every day.  Over the past years of field use we have addressed a number of subtle issues 
and made refinements requested by the end-user.   

We are dependent on key personnel.  

Our success will be largely dependent upon the efforts of our executive officers, Stanton E. Ross, Kenneth L. McCoy and 
Steven Phillips.  We do not have employment agreements with Messrs. Ross, McCoy or Phillips.  The loss of the services of these 
individuals could have a material adverse effect on our business and prospects.  There can be no assurance that we will be able to 
retain the services of such individuals in the future.  We have not obtained key-man life insurance policies on these individuals.  We 
are also dependent to a substantial degree on our technical and development staff.  Our success will be dependent upon our ability to 
hire and retain additional qualified technical, research, management, marketing and financial personnel.  We will compete with other 
companies with greater financial and other resources for such personnel.  Although we have not experienced difficulty in attracting 
qualified personnel to date, there can be no assurance that we will be able to retain our present personnel or acquire additional 
qualified personnel as and when needed.   

We rely on third party distributors and representatives for our marketing capability.  

Our distribution strategy is to pursue sales through multiple channels with an emphasis on independent distributors and 

representatives.  Our inability to recruit and retain law enforcement equipment distributors and representatives who can successfully 
sell our products would adversely affect our sales.  In addition, our arrangements with our distributors and representatives are 
generally short-term.  If we do not competitively price our products, meet the requirements of our distributors and representatives or 
end-users, provide adequate marketing and technical support, or comply with the terms of our distribution arrangements, our 
distributors and representatives may fail to aggressively market our products or may terminate their relationships with us.  These 
developments would likely have a material adverse effect on our sales.  Our reliance on the sales of products by others also makes it 
more difficult to predict our revenues, cash flow and operating results. 

We are dependent on manufacturers and suppliers.  

We currently purchase, and intend to continue to purchase, substantially all of the components for our products and some 
entire products, from a limited number of manufacturers and suppliers, certain of whom are located outside the United States.  Our 
internal process is principally to assemble the various components and subassemblies manufactured by our suppliers and test the 
assembled product prior to shipping to our customers.  We do not intend to directly manufacture any of the equipment or parts to be 
used in our products.  Our reliance upon outside manufacturers and suppliers, including foreign suppliers, is expected to continue, 
increase in scope and involves several risks, including limited control over the availability of components, and products themselves 
and related delivery schedules, pricing and product quality.  We may experience delays, additional expenses and lost sales if we are 
required to locate and qualify alternative manufacturers and suppliers.   

A few of the semiconductor chip components for our products are produced by a very small number of specialized 
manufacturers.  Currently, we purchase one essential semiconductor chip from a single manufacturer.  While we believe that there are 
alternative sources of supply, if, for any reason, we are precluded from obtaining such a semiconductor chip from this manufacturer, 
we may experience long delays in product delivery due to the difficulty and complexity involved in producing the required component 
and we may also be required to pay higher costs for our components.   

12 

 
While we do the final assembly, testing, packaging, and shipment of certain of our products in-house, a number of our 

component parts are manufactured by subcontractors.  These subcontractors include: raw circuit board manufacturers, circuit board 
assembly houses, injection plastic molders, metal parts fabricators, and other custom component providers.  While we are dependent 
upon these subcontractors to the extent that they are producing custom subassemblies and components necessary for manufacturing 
our products, we still own the designs and intellectual property involved.  This means that the failure of any one contractor to perform 
may cause delays in production.  However, we can mitigate potential interruptions by maintaining “buffer stocks” of critical parts and 
subassemblies and by using multiple sources for critical components.  We also have the ability to move our subcontracting to alternate 
providers.  Being forced to use a different subcontractor could cause production interruptions ranging from negligible, such as a few 
weeks, to very costly, such as four to six months.  Further, the failure of a foreign manufacturer to deliver products to us timely, in 
sufficient quantities and with the requisite quality would have as material adverse impact on our business, operations and financial 
condition.   

The only component group that would require a complete redesign of our digital video electronics package is the Texas 

Instruments chips.  While there are competitive products available, each chip has unique characteristics that would require extensive 
tailoring of product designs to use it.  The Texas Instrument chips are the heart of our video processing system.  If Texas Instruments 
became unwilling or unable to provide us with these chips, we would be forced to redesign our digital video encoder and decoder 
systems.  Such a complete redesign could take substantial time (i.e. over six months) to complete.  We attempt to mitigate the potential 
for interruption by maintaining continuous stocks of these chips to support several months’ worth of production.  In addition, we 
regularly check on the end-of-life status of these parts to make sure that we will know well in advance of any decisions by Texas 
Instruments to discontinue these parts.  There are other semiconductors that are integral to our product design and which could cause 
delays if discontinued, but not to the same scale as the Texas Instrument chips.  

We are uncertain of our ability to protect technology through patents. 

Our ability to compete effectively will depend on our success in protecting our proprietary technology, both in the United 

States and abroad.  We have filed for patent protection in the United States and certain other countries to cover certain design aspects 
of our products.  We license the critical technology on which our products are based from Ingenient, Inc., and Nuvation pursuant to 
license agreements.  However, the technology licensed from these licensors is only critical in that it is the basis of our current product 
design.  We may choose to use other video encoding and decoding technology in future products, thus lessening our dependence on 
our licenses with these companies.  

Our patent applications are under review by the U.S. Patent Office and therefore we have not been issued any patents in the 
United States.  No assurance can be given that any patents relating to our existing technology will be issued from the United States or 
any foreign patent offices, that we will receive any patents in the future based on our continued development of our technology, or that 
our patent protection within and/or outside of the United States will be sufficient to deter others, legally or otherwise, from developing 
or marketing competitive products utilizing our technologies.  

If our patents were to be denied as filed, we would seek to obtain different patents for other parts of our technology.  If our 
main patent, which relates to the placement of the in-car video system in a rear view mirror, is denied, it could potentially allow our 
competitors to build very similar devices.  However, we believe that very few of our competitors would be capable of this because of 
the level of technical sophistication and level of miniaturization required.  Even if we obtain patents, there can be no assurance that 
they will be enforceable to prevent others from developing and marketing competitive products or methods.  If we bring an 
infringement action relating to any future patents, it may require the diversion of substantial funds from our operations and may 
require management to expend efforts that might otherwise be devoted to our operations.  Furthermore, there can be no assurance that 
we will be successful in enforcing our patent rights.  

Further, if any patents issue there can be no assurance that patent infringement claims in the United States or in other 
countries will not be asserted against us by a competitor or others, or if asserted, that we will be successful in defending against such 
claims.  If one of our products is adjudged to infringe patents of others with the likely consequence of a damage award, we may be 
enjoined from using and selling such product or be required to obtain a royalty-bearing license, if available on acceptable terms.  
Alternatively, if a license is not offered, we might be required, if possible, to redesign those aspects of the product held to infringe so 
as to avoid infringement liability.  Any redesign efforts undertaken by us might be expensive, could delay the introduction or the re-
introduction of our products into certain markets, or may be so significant as to be impractical.  

We are uncertain of our ability to protect our proprietary technology and information.  

In addition to seeking patent protection, we rely on trade secrets, know-how and continuing technological advancement to seek 

to achieve and thereafter maintain a competitive advantage.  Although we have entered into or intend to enter into confidentiality and 
invention agreements with our employees, consultants and advisors, no assurance can be given that such agreements will be honored 
or that we will be able to effectively protect our rights to our unpatented trade secrets and know-how.  Moreover, no assurance can be 
given that others will not independently develop substantially equivalent proprietary information and techniques or otherwise gain 
access to our trade secrets and know-how.  

13 

 
Risks related to our license arrangements. 

We have licensing agreements with Ingenient and Nuvation regarding certain software used as the platform for the proprietary 
software we have developed for use in our products.  Each of these licensing agreements have specified terms and are renewable on an 
annual basis unless both parties determine not to renew them and provided the parties are in compliance with the agreements.  If we 
fail to make the payments under these licenses or if these licenses are not renewed for any reason, it would cause us significant time 
and expense to redevelop our software on a different software platform, which would have a material adverse effect on our business, 
operating results and financial condition.  

Risks related to our supply and distribution arrangement. 

We have supply and distribution agreements with DragonEye Technology, LLC regarding the sale and distribution of our 
Laser Ally product.  This vendor developed and is the only manufacturer of this product. The agreement has specified terms and 
requires us to purchase minimum quantities over a 42 month period which totals approximately $5.3 million. We have purchased 
approximately $250,000 of product under this agreement as of December 31, 2010 and expires in February 2014. The agreement is 
renewable thereafter on an annual basis unless both parties determine not to renew them and provided the parties are in compliance 
with the agreements. We are relying on our sales distribution channel to market and sell a sufficient quantity of the product to existing 
and new customers in order to meet our purchase obligation under the agreement. It is likely that we will not be able to make the 
payments under the agreement, if we fail to do so.  In addition, if this agreement is not renewed for any reason, it would cause us 
significant time and expense to redevelop or source a replacement for our Laser Ally product on a different software and hardware 
platform, which would have a material adverse effect on our business, operating results and financial condition.  

Our revenues and operating results may fluctuate unexpectedly from quarter to quarter, which may cause our stock price to 
decline. 

Our revenues and operating results have varied significantly in the past and may continue to fluctuate significantly in the 

future due to various factors that are both in and outside our control.  As a result, we believe that period-to-period comparisons of our 
operating results may not be meaningful in the short-term, and our performance in a particular period may not be indicative of our 
performance in any future period.  

Coalitions of a few of our larger stockholders have sufficient voting power to make corporate governance decisions that could have 
significant effect on us and the other stockholders. 

Our officers, directors and principal stockholders (greater than five percent stockholders) together control approximately 

21%, including options vested or to vest within sixty days, of our outstanding common stock.  As a result, these stockholders, if they 
act together, will be able to exert a significant degree of influence over our management and affairs and over matters requiring 
stockholder approval, including the election of directors and approval of significant corporate transactions.  In addition, this 
concentration of ownership may delay or prevent a change in our control and might affect the market price of our common stock, even 
when a change in control may be in the best interest of all stockholders.  Furthermore, the interests of this concentration of ownership 
may not always coincide with our interests or the interests of other stockholders.  Accordingly, these stockholders could cause us to 
enter into transactions or agreements that we would not otherwise consider.  

We are a party to several lawsuits both as a plaintiff and as a defendant or counter defendant which we may ultimately not prevail 
resulting in losses and may cause our stock price to decline. 

We are involved as a plaintiff and defendant in routine litigation and administrative proceedings incidental to our business from 

time to time, including customer collections, vendor and employment-related matters. See “Litigation.” We believe that the likely 
outcome of any other pending cases and proceedings will not be material to our business or financial condition. However, there can be 
no assurance that we will prevail in the litigation or proceedings or that we may not have to pay damages or other awards to the other 
party.    

Risks Relating to our Common Stock 

The possible issuance of common stock subject to options may dilute the interest of stockholders. 

We have granted options to purchase a total of 4,001,726 shares of our common stock for issuance under our stock option 
and restricted stock plans which remain outstanding and unexercised as of December 31, 2010.  To the extent that outstanding stock 
options are exercised, dilution to the interests of our stockholders may occur.  Moreover, the terms upon which we will be able to 
obtain additional equity capital may be adversely affected since the holders of the outstanding options can be expected to exercise 
them at a time when we would, in all likelihood, be able to obtain any needed capital on terms more favorable to us than those 
provided in such outstanding options.  

14 

 
We have never paid dividends and have no plans to in the future. 

Holders of shares of our common stock are entitled to receive such dividends as may be declared by our board of directors.  
To date, we have paid no cash dividends on our shares of common stock and we do not expect to pay cash dividends on our common 
stock in the foreseeable future.  We intend to retain future earnings, if any, to provide funds for operation of our business.  Therefore, 
any return investors in our common stock will have to be in the form of appreciation, if any, in the market value of their shares of 
common stock.   

We have additional securities available for issuance, which, if issued, could adversely affect the rights of the holders of our 
common stock.  

Our articles of incorporation authorize the issuance of 75,000,000 shares of our common stock.  The common stock can be 
issued by our board of directors, without stockholder approval.  Any future issuances of our common stock would further dilute the 
percentage ownership of us held by our public stockholders.  

An officer and a director have pledged shares of our common stock as collateral for personal loans 

Our Chairman, President and CEO (“President”) and one of our outside directors have pledged approximately 725,804 shares 
and 138,495 shares, respectively, of our common stock as collateral for their personal loans with banks and other individuals.   The 
creditors in both cases have contractual rights to foreclose upon and liquidate these pledged shares if either of the borrowers defaults 
on his loan.   In such case, the President and outside director will have no control over the timing, amount and manner in which the 
creditor sells the pledged shares.  On one occasion for each person in the past, creditors have exercised their rights as secured creditors 
to sell the shares of our common stock pledged as collateral on such personal loans.   Recently, Enterprise Bank, which also provides 
our credit facility, notified our President that he is in default under a loan that it made to him and that it plans to sell all or part of the 
pledged shares to help satisfy the obligation.  The President does not agree with such action, but in all likelihood will not be able to 
stop such sales.  The sales will most likely be made in open market transactions under Rule 144.    Sales of  substantial amounts of 
common  stock  by  the  Bank  or  other  creditors  under  Rule  144  or  otherwise,  or  even  the  potential  for  such  sales,  could  have  a 
substantial  depressive  effect  on  the  market  price  of  the  shares  of  our  common  stock  and  could  impair  our  ability  to  raise  capital 
through the sale of our equity securities. 

Our stock price is likely to be highly volatile because of several factors, including a limited public float. 

The market price of our common stock is likely to be highly volatile because there has been a relatively thin trading market 

for our stock, which causes trades of small blocks of stock to have a significant impact on our stock price.  You may not be able to 
resell shares of our common stock following periods of volatility because of the market’s adverse reaction to volatility.  

Other factors that could cause such volatility may include, among other things:  

• 

• 

digital video in-car recording products not being accepted by the law enforcement industry or digital video recording 
not being accepted as evidence in criminal proceedings;  
actual or anticipated fluctuations in our operating results;  
• 
the potential absence of securities analysts covering us and distributing research and recommendations about us;  
•  we expect our actual operating results to fluctuate widely as we increase our sales and production capabilities and 

other operations;  

•  we may have a low trading volume for a number of reasons, including that a large amount of our stock is closely 

• 

• 

• 

held;  
overall stock market fluctuations;  
economic conditions generally and in the law enforcement and security industries in particular;  
announcements concerning our business or those of our competitors or customers;  
our ability to raise capital when we require it, and to raise such capital on favorable terms;  

• 
•  we have $1.5 million borrowings outstanding as of December 31, 2010 under our line-of-credit facility, which 

provides us limited or no availability for future borrowings; 
our line-of-credit matures in June 2011 and we believe it is unlikely that our current bank will be willing to extend 
or renew the facility under terms that are mutually agreeable; 
changes in financial estimates by securities analysts or our failure to perform as anticipated by the analysts;  
announcements of technological innovations;  
conditions or trends in the industry;  
litigation;  

• 

• 

• 

• 

• 

15 

 
             
 
• 

• 

• 
• 

• 
• 

• 

changes in market valuations of other similar companies;  
announcements by us or our competitors of new products or of significant technical innovations, contracts, 
acquisitions, strategic partnerships or joint ventures;  
future sales of common stock; 
actions initiated by the SEC or other regulatory bodies; 
existence or lack of patents or proprietary rights;  
departure of key personnel or failure to hire key personnel; and  
general market conditions.  

Any of these factors could have a significant and adverse impact on the market price of our common stock.  In addition, the 
stock market in general has at times experienced extreme volatility and rapid decline that has often been unrelated or disproportionate 
to the operating performance of particular companies.  These broad market fluctuations may adversely affect the trading price of our 
common stock, regardless of our actual operating performance.  

Indemnification of officers and directors. 

Our articles of incorporation and the bylaws contain broad indemnification and liability limiting provisions regarding our 

officers, directors and employees, including the limitation of liability for certain violations of fiduciary duties.  Our stockholders 
therefore will have only limited recourse against such individuals.  

ITEM 1B.  Unresolved Staff Comments. 

None. 

ITEM 2.   Description of Properties. 

Our executive office consists of approximately 7,469 square feet and is located at 8000 West 110th Street, Suite 200, 
Overland Park, Kansas 66210.  The lease will terminate on December 31, 2012 and its current monthly rent is $10,270.  We use this 
facility for our executive, administration and certain engineering resources. 

We also lease office space of approximately 8,500 square feet located at 7311 West 130th Street, Suite 170, Overland Park, 

Kansas 66213.  This lease will terminate on October 31, 2012 and its current monthly rent is $14,091. We use this facility for 
engineering, sales and product support activities. 

We lease approximately 24,000 square feet of office and warehouse space located at 1210, 1212 and 1218 Valley Ridge 
Drive, Grain Valley, Missouri 64029 under four different lease agreements.  We use this facility for warehousing, assembling and 
shipping of our finished product.  The leases on these facilities terminate in June 2011 and the aggregate monthly rent is $11,000.  We 
have decided to allow this lease to expire and replace the leased facility with less rented space.   

In March 2011, we executed a new lease agreement for approximately 10,000 square foot of warehouse space located at 

1208, 1210 and 1212 Valley Ridge Drive, Grain Valley, Missouri 64029.   We will use this facility for warehousing, assembling and 
shipping of our finished product.  This new lease will begin on July 1, 2011 and expire December 31, 2011 and its monthly rental rate 
is $4,792.   This lease contains three separate six-month extensions at our discretion.  

We believe that our current facilities are adequate to meet our operational needs for the upcoming year and we do not intend 
to relocate to other new facilities during 2011.  We have the ability to exercise our option to renew the Grain Valley Missouri lease if 
it becomes necessary. 

ITEM 3.   Legal Proceedings. 

We are involved in various legal proceedings arising from normal business operations.  Although there can be no assurances, 

based on the information currently available, we believe that it is probable that the ultimate outcome of each of the actions will not 
have a material adverse effect on our consolidated financial statements.  However, an adverse outcome in any of the following actions 
could have a material adverse effect on our financial results in the period in which it is recorded. 

On June 8, 2009, we filed suit against Z3 Technologies, LLC (“Z3”) in Federal Court for the District of Kansas claiming 

breach of a production software license agreement entered into during October 2008 and the rescission of a second limited license 
agreement entered into during January 2009.  Among various other claims, we asserted that Z3 failed to deliver the material required 
under the contracts, the product that was delivered by Z3 was defective and/or unusable and that the January 2009 contract should be 
rescinded and declared void, unenforceable and of no force or effect.  We paid license fees and made other payments to Z3 totaling 
$265,000 to date under these contracts.  Z3 has denied our claims and has filed counterclaims alleging that we did not have the right to 

16 

 
terminate the contracts and therefore damaging it for loss of profits and related damages.  Discovery and depositions by both parties 
have commenced and no trial date has been set.  

On October 23, 2009, the Circuit Court of Jackson County, Missouri awarded us an interlocutory judgment against one of our 
previous contract manufacturers.  We had filed for and received a temporary restraining order in June 2009 that forbids the supplier 
from engaging in certain actions involving Digital Ally, Inc.   The interlocutory judgment was entered in favor of the Company 
against the supplier that in effect cancelled all purchase orders and confirmed that we have no further obligations, whether monetary 
or otherwise, to the supplier.  We recorded a benefit of approximately $72,000 during the three months ended December 31, 2009 
representing the amount of unpaid invoices to the supplier which we are no longer obligated to pay.  We received a notice the filing of 
bankruptcy under Chapter 7 effective October 26, 2009 by this supplier.  On May 28, 2010, the court granted a default judgment 
awarding Digital Ally, Inc. compensatory damages and legal fees totaling $11,166,686.  We will pursue collection from the 
bankruptcy estate and applicable insurance policies.  We believe that the ultimate collection of any award of damages over and above 
the $72,000 in unpaid invoices is uncertain at this time because of the current financial status of the supplier in the pending bankruptcy 
proceedings and the uncertainty of insurance coverage.  We have filed a garnishment claim against all insurance proceeds from 
policies issued and in force covering the contract manufacturer when these actions occurred.    

We are also involved as a plaintiff and defendant in routine litigation and administrative proceedings incidental to our business 

from time to time, including customer collections, vendor and employment-related matters.  We believe the likely outcome of such 
other pending litigation and administrative proceedings will not be material to our business or our financial condition. 

ITEM 4.   [Reserved] 

PART II 

ITEM 5.   Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 

of Equity Securities. 

Market Prices 

Our common stock commenced trading on the NASDAQ Capital Market on January 2, 2008 under the symbol “DGLY.”  
From July 2007 until we became listed on the NASDAQ Capital Market, our common stock was traded on the OTC Bulletin Board 
and prior to that it was quoted in the “Pink Sheets.”   

The high/low closing prices of our common stock were as follows for the periods below.  The quotations below reflect inter-

dealer bid prices without retail markup, markdown, or commission and may not represent actual transactions: 

Year Ended December 31, 2010 

High Close 

Low Close 

1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 

Year Ended December 31, 2009 

1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 

$2.89 
$2.12 
$2.10 
$2.24 

$3.86 
$2.52 
$3.10 
$2.47 

$1.79 
$1.74 
$1.64 
$1.51 

$1.54 
$1.60 
$2.34 
$1.50 

Holders of Common Stock  

As of December 31, 2010, we had approximately 109 shareholders of record for our common stock.   

Dividend Policy 

To date, we have not declared or paid cash dividends on our shares of common stock.  The holders of our common stock will 

be entitled to non-cumulative dividends on the shares of common stock, when and as declared by our board of directors, in its 
discretion.  We intend to retain all future earnings, if any, for our business and do not anticipate paying cash dividends in the 
foreseeable future.  

Any future determination to pay cash dividends will be at the discretion of our board of directors and will be dependent upon 
our financial condition, results of operations, capital requirements, general business conditions and such other factors as our board of 
directors may deem relevant.  

17 

 
 
 
 
 
 
 
 
 
Stock Repurchase Plan.   

In June 2008, the Board of Directors approved a program that authorizes the repurchase of up to $10 million of the Company’s 
common stock in the open market, or in privately negotiated transactions, through July 1, 2010.  The Board of Directors has approved 
an extension of this program to July 1, 2011. The repurchases, if and when made, will be subject to market conditions, applicable rules 
of the Securities and Exchange Commission and other factors.  The repurchase program will be funded using a portion of cash and 
cash equivalents, along with cash flow from operations.  Purchases may be commenced, suspended or discontinued at any time.  The 
Company repurchased 259,535 shares for an aggregate purchase price of $469,761 (average cost of $1.81 per share) during the year 
ended December 31, 2010.  In total, the Company has repurchased 508,145 shares at a total cost of $2,157,226 (average cost of $4.25 
per share) under this program as of December 31, 2010. 

(a) Total 
Number of 
Shares 
Purchased 
 [1] 

— 

— 

— 

(b) Average 
Price Paid per 
Share [1] 

— 

— 

— 

(c) Total Number of 
Shares Purchased as 
Part of Publicly 
Announced Plans or 
Programs [1] 

— 

— 

— 

(d)Maximum Number 
(or Approximate Dollar 
Value) of Shares that 
May Yet Be Purchased 
Under the Plans or  
Programs [1] 

$7,842,774 

$7,842,774    

$7,842,774[2] 

Period 

October 1 to 31, 2010 

November 1 to 30, 2010 

December 1 to 31, 2010 

 During June 2008, our Board of Directors approved a program that authorized the repurchase of up to $10 million of the Company’s 
[1] 
common  stock  in  the  open  market,  or  in  privately  negotiated  transactions,  through  July  1,  2010.    Our  Board  of  Directors  approved  an 
extension of this program to July 1, 2011.  The repurchases, if and when made, will be subject to market conditions, applicable rules of the 
Securities and Exchange Commission and other factors.  The repurchase program will be funded using a portion of cash and cash equivalents, 
along with cash flow from operations.  Purchases may be commenced, suspended or discontinued at any time.  We purchased 259,535 shares 
under this program for a total cost of $469,761 (average cost of $1.81 per share) during the year ended December 31, 2010.  The Company 
has repurchased 508,145 shares at a total cost of $2,157,226 (average cost of $4.25 per share) under this program as of December 31, 2010. 

[2]   The Stock Repurchase Program authorizes the repurchase of up to $10 million of common stock.   A total of 508,145 shares have been 
repurchased under this program as of December 31, 2010, at a cost of $2,157,226 ($4.25 per share average).  As a result, $7,842,774 is the 
maximum remaining dollar amount of common shares that may be purchased under the Program.   The number of shares yet to be purchased 
is variable based upon the purchase price of the shares at the time. 

[3]   We purchased vested and unvested employee stock options to acquire 950,000 shares of our common stock in April 2009.  The purchase 
was part of a Separation Agreement reached with our former Executive Vice President of Engineering who resigned to pursue other 
opportunities.  This repurchase was not considered to be part of our Stock Repurchase Program and therefore is not included in the above 
table. 

Securities Authorized for Issuance under Equity Compensation Plans  

Our board of directors adopted the 2005 Stock Option and Restricted Stock Plan (the “2005 Plan”) on September 1, 2005.  

The 2005 Plan authorizes us to issue 2,500,000 shares of our common stock for issuance upon exercise of options and grant of 
restricted stock awards.  At December 31, 2010, there were 1,027 shares available for issuance under the 2005 Plan. 

On January 17, 2006, our board of directors adopted the 2006 Stock Option and Restricted Stock Plan (the “2006 Plan”).  The 

2006 Plan authorizes us to reserve 1,500,000 shares for future grants under it.    At December 31, 2010, there were 243,173 shares 
available for issuance under the 2006 Plan. 

On January 24, 2007, our board of directors adopted the 2007 Stock Option and Restricted Stock Plan (the “2007 Plan”).  The 

2007 Plan authorizes us to reserve 1,500,000 shares for future grants under it.  At December 31, 2010, there were 304,133 shares 
available for issuance under the 2007 Plan. 

On January 2, 2008, our board of directors adopted the 2008 Stock Option and Restricted Stock Plan (the “2008 Plan”).  The 

2008 Plan authorizes us to reserve 1,000,000 shares for future grants under it.  At December 31, 2010, there were 246,000 shares 
available for issuance under the 2008 Plan. 

The 2005 Plan, 2006 Plan, 2007 Plan and 2008 Plan are referred to as the “Plans.”  

The Plans authorize us to grant (i) to the key employees incentive stock options (except for the 2007 Plan) to purchase shares 

of common stock and non-qualified stock options to purchase shares of common stock and restricted stock awards, and (ii) to non-
employee directors and consultants’ non-qualified stock options and restricted stock.  The Compensation Committee of our board of 
directors administers the Plans by making recommendations to the board or determinations regarding the persons to whom options or 
restricted stock should be granted and the amount, terms, conditions and restrictions of the awards.  

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Plans allow for the grant of incentive stock options (except for the 2007 Plan), non-qualified stock options and restricted 

stock awards.  Incentive stock options granted under the Plans must have an exercise price at least equal to 100% of the fair market 
value of the common stock as of the date of grant.  Incentive stock options granted to any person who owns, immediately after the 
grant, stock possessing more than 10% of the combined voting power of all classes of our stock, or of any parent or subsidiary 
corporation, must have an exercise price at least equal to 110% of the fair market value of the common stock on the date of grant.  
Non-statutory stock options may have exercise prices as determined by our Compensation Committee.  

The Compensation Committee is also authorized to grant restricted stock awards under the Plans.  A restricted stock award is 

a grant of shares of the common stock that is subject to restrictions on transferability, risk of forfeiture and other restrictions and that 
may be forfeited in the event of certain terminations of employment or service prior to the end of a restricted period specified by the 
Compensation Committee.  

On July 31, 2008, we filed registration statements on Form S-8 and an amendment to a previously filed Form S-8 with the 

SEC which registered 6,500,000 shares to be issued upon exercise of the stock options underlying the 2005 Plan, 2006 Plan, 2007 Plan 
and 2008 Plan. 

The following table sets forth certain information regarding the stock option plans adopted by the Company as of 

December 31, 2010: 

Plan category  

Number of securities to 
be issued upon exercise 
of outstanding options, 
warrants and rights 
(a) 

Weighted-average 
exercise price of 
outstanding options, 
warrants and rights 
(b) 

Number of securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column (a) 
(c) 

Equity compensation plans approved by stockholders… 

        3,136,087 

         $2.86 

                   490,200 

Equity compensation plans not approved by stockholders.. 

        865,639 

         $2.72 

           294,133 

Total  …………………………………………… 

     4,001,726 

$2.83 

           784,333 

Recent Issuances of Unregistered Securities 

There have been no sales of unregistered securities during the fiscal years ended December 31, 2010 and 2009.   

ITEM 6. 

Selected Financial Data. 

Not applicable. 

ITEM 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operation. 

This Report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and 
Section 21E of the Securities Exchange Act of 1934. The words “believe,” “expect,” “anticipate,” “intend,” “estimate,” “may,” 
“should,” “could,” “will,” “plan,” “future,” “continue,” and other expressions that are predictions of or indicate future events and 
trends and that do not relate to historical matters identify forward-looking statements.  These forward-looking statements are based 
largely on our expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business 
risks and known and unknown uncertainties, a number of which are beyond our control.  Therefore, actual results could differ 
materially from the forward-looking statements contained in this document, and readers are cautioned not to place undue reliance on 
such forward-looking statements.  We undertake no obligation to publicly update or revise any forward-looking statements, whether as 
a result of new information, future events or otherwise.  A wide variety of factors could cause or contribute to such differences and 
could adversely impact revenues, profitability, cash flows and capital needs.  There can be no assurance that the forward-looking 
statements contained in this document will, in fact, transpire or prove to be accurate.  

Factors that could cause or contribute to our actual results differing materially from those discussed herein or for our stock 

price to be adversely affected include, but are not limited to:  (1) our losses in fiscal 2009 and 2010; (2) macro-economic risks from 
the economic downturn and decrease in budgets for the law-enforcement community; (3) our ability to increase revenues and return to 
profitability in 2011 in the current economic environment; (4) our operation in a developing market and uncertainty as to market 
acceptance of our technology and new products; (5) the impact of the federal government’s stimulus program on the budgets of law 
enforcement agencies, including the timing, amount and restrictions on funding; (6) our ability to deliver our new product offerings as 
scheduled, including the DVM-250, FirstVU, Laser Ally and Thermal Ally, and have such new products perform as planned or 
advertised; (7) whether there will be commercial markets, domestically and internationally, for one or more of our new products and 
the degree to which the interest shown in our new products will translate into sales during 2011; (8) our ability to continue to expand 
our share of the in-car video market in the domestic and international law enforcement communities, including increasing our 

19 

 
  
   
  
   
  
   
  
   
     
   
     
   
 
 
 
 
 
international revenues to their historical levels; (9) our ability to produce our products in a cost-effective manner; (10) competition 
from larger, more established companies with far greater economic and human resources; (11) our ability to attract and retain quality 
employees; (12) risks related to dealing with governmental entities as customers; (13) our expenditure of significant resources in 
anticipation of a sale due to our lengthy sales cycle and the potential to receive no revenue in return; (14) characterization of our 
market by new products and rapid technological change; (15) our dependence on sales of our DVM-750 and DVM-500 Plus products; 
(16) potential that stockholders may lose all or part of their investment if we are unable to compete in our markets; (17) defects in our 
products that could impair our ability to sell our products or could result in litigation and other significant costs; (18) our dependence 
on key personnel; (19) our reliance on third party distributors and representatives for our marketing capability; (20) our dependence on 
a few manufacturers and suppliers for components of our products and our dependence on foreign manufacturers for certain of our 
products; (21) our ability to protect technology through patents; (22) our ability to protect our proprietary technology and information 
as trade secrets and through other similar means; (23) risks related to our license arrangements; (24) our revenues and operating results 
may fluctuate unexpectantly from quarter to quarter; (25)  sufficient voting power by coalitions of a few of our larger stockholders to 
make corporate governance decisions that could have significant effect on us and the other stockholders; (26) sale of substantial 
amounts of our common stock that may have a depressive effect on the market price of the outstanding shares of our common stock; 
(27) possible issuance of common stock subject to options and warrants that may dilute the interest of stockholders; (28) our ability to 
comply with Sarbanes-Oxley Act of 2002 Section 404 as it may be required; (29) our nonpayment of dividends and lack of plans to 
pay dividends in the future; (30) future sale of a substantial number of shares of our common stock that could depress the trading price 
of our common stock, lower our value and make it more difficult for us to raise capital; (31) our additional securities available for 
issuance, which, if issued, could adversely affect the rights of the holders of our common stock; (32) our stock price is likely to be 
highly volatile due to a number  of factors, including a relatively  limited public float; (33) indemnification of our officers and 
directors; (34) our ability to continue to satisfy the requirements of our credit facility, including maintaining a tangible net worth of at 
least $10.0 million; (35) our amended line-of-credit facility allows us to borrow up to $1,711,348 on a revolving basis provided us 
with limited or no availability for future borrowings; and (36) our line-of-credit facility matures in June 2011 and it is unlikely that our 
current bank will extend or renew the facility under terms that are mutually agreeable. 

Current Trends and Recent Developments for the Company 

 Overview 

We supply technology-based products utilizing our portable digital video and audio recording capabilities, primarily for the 

law enforcement and security industries.  We have the ability to integrate electronic, radio, computer, mechanical, and multi-media 
technologies to create unique solutions to our customers’ requests.  We began shipping our flagship digital video mirror in March 
2006 and enjoyed significant revenue growth until the fourth quarter 2008.  We have developed additional products to complement 
our DVM-500 and DVM-750 in-car video products. In that respect, we launched the new DVM-500 Ultra product for motorcycles, 
ATV’s and marine use during the third quarter of 2009, launched the FirstVU (body-worn camera) product during the fourth quarter 
2009, the Laser Ally speed detection system in the third quarter of 2010 and the Thermal Ally night vision system in the fourth quarter 
of 2010.  We have additional research and development projects that we anticipate will result in several new products to be launched 
in 2011.  We believe that the launch of these new products will help to diversify and increase our product offerings and we anticipate 
that such new products will result in increased revenues in the future.  

We experienced a negative trend of operating losses in 2010 and 2009 for which we reported operating losses of $3,793,813 

and $1,789,667 on revenues of $25,211,005 and $26,366,253 during 2010 and 2009, respectively.   

  The following is a summary of our recent operating results on a quarterly basis: 

For the three months ended: 

December 
31, 2010 

September 
30, 2010 

June 30, 
2010 

March 31, 
2010  

December 
31, 2009 

September 
30, 2009 

June 30, 
2009 

March 31, 
2009 

Total revenue 

$6,357,967 

$7,023,171 

$5,519,980 

$6,309,887 

$9,245,190 

$ 5,714,683 

$7,017,196 

$ 4,389,184 

Gross profit  

2,629,094 

3,284,645 

2,771,684 

3,441,826 

4,727,911 

3,334,989 

3,510,605 

1,859,540 

Gross profit margin 
percentage  

Total selling, general 
and administrative 
expenses 

Operating income 
(loss)  

41.4% 

46.8% 

50.2% 

54.5% 

51.1% 

58.3% 

50.0% 

42.4% 

4,104,834 

3,876,646 

3,867,341 

4,072,241 

4,386,744 

3,212,553 

3,796,248 

3,827,165 

(1,475,740) 

(592,001) 

(1,095,657) 

(630,415) 

341,167 

122,436 

(285,643) 

(1,967,625) 

Operating margin 

(23.2%) 

(8.4%) 

(19.9%) 

(9.9%) 

3.7% 

2.1% 

(4.1%) 

(44.8%) 

20 

 
  
 
 
percentage  

Net income (loss)  

$(4,988,733) 

$ (438,961) 

$ (760,664) 

$ (356,167) 

$   269,428 

$     81,402 

$ (164,654) 

$(1,300,494) 

Our business is subject to substantial fluctuations on a quarterly basis as reflected in the significant variations in revenues and 

operating results in the above table.  These variations result from the timing of large individual orders particularly from international 
customers.  We incurred an operating loss during the fourth quarter 2010 of $1,475,740 on total revenues of $6,357,967 and during the 
third quarter 2010 of $592,001 on total revenues of $7,023,171. This reverses the positive trend of operating profits that we reported 
during the third and fourth quarters of 2009.  Our revenues in the third and fourth quarters of 2010 improved compared to the first and 
second quarters of 2010.  While our selling, general and administrative expenses in the fourth quarter 2010 were approximately the 
same as the second and third quarter 2010, we experienced deterioration in our gross margins that did not permit us to cover our 
operating expenses, resulting in the quarterly losses.  Our international revenues continue to be depressed in 2010.  We shipped an 
international order for the new DVM-750 product in excess of $3.3 million during the fourth quarter 2009, but we have had no similar 
shipments during any quarter of 2010, which principally contributed  to the lower than expected revenues in 2010. We expect to 
continue to experience significant fluctuations in revenues in 2011 and beyond due to the timing of larger orders particularly from 
international customers.  For 2010, we had budgeted selling, general and administrative expenses to be consistent with our overall 
expectation of revenues and operations on an annual rather than on a quarterly basis.  Accordingly, we added new sales and marketing 
resources in order to increase long-term revenue from our current product line, the new products recently launched (FirstVU, Laser 
Ally and Thermal Ally) and the expected launch of the DVM-250 event recorder in 2011. We have implemented general and 
administrative cost reduction and containment measures.   For 2011 we are focusing on increasing revenues and improving gross 
margins on sales.  We will however, continue to invest in research and development and sales and marketing resources.  We 
experienced a general increase in inventory levels during 2010 in anticipation of higher sales that did not materialize, in particular 
from international customers.   

There have been a number of factors/trends affecting our recent performance, which include: 

•  We incurred a non-cash charge of $4,330,000 in the fourth quarter 2010 related to an increase in the valuation reserve on 
deferred tax assets, which resulted in a net loss of $4,988,733 for the fourth quarter 2010 and was the primary reason for 
our 2010 annual net loss of $6,544,525. The economic recession and its effect on state and local governmental budgets 
in particular impacted our operating results in the first half of 2010, causing us to incur operating losses. Law 
enforcement agencies are our primary customer and are typically funded through state and local tax roles. The economy 
showed some improvement in the second half of 2010, but the impact on state and local budgets was and is still 
uncertain at best. Despite this improvement and our ongoing cost reduction and containment efforts, we incurred 
additional losses in the third and fourth quarters of 2010 that placed us in a three-year cumulative loss position for tax 
purposes at December 31, 2010. Although we expect that general economic and business conditions will continue to 
improve in 2011, we determined there was not sufficient positive evidence regarding our potential for future profits to 
outweigh the negative evidence of our cumulative losses under current accounting guidance.  Therefore, we determined 
that our valuation allowance on deferred tax assets should be increased by $4,330,000 in the fourth quarter 2010 to 
$4,495,000 million to fully reserve our deferred tax assets at December 31, 2010. We expect to continue to maintain a 
full valuation allowance until we determine that we can sustain a level of profitability that demonstrates our ability to 
realize these assets. To the extent we determine that the realization of some or all of these benefits is more likely than 
not, based upon expected future taxable income, a portion or all of the valuation allowance will be reversed.  Such a 
reversal would be recorded as an income tax benefit and, for some portion related to deductions for stock option 
exercises, an increase in shareholders' equity. 

•  We experienced a decrease in revenues during 2010 due in part to the challenging economy, which has negatively 

impacted state, county and municipal budgets.  We expect that the current economic climate will continue to depress 
certain state and local tax bases, and continue to make 2011 a challenging business environment.  Our objective is to 
improve our revenues, operating income and net income in 2011 over 2010 levels.     

•  We believe that delays in the introduction of our DVM-750 resulted in significant lost revenues in 2009 and contributed 
to our lower than expected revenues and operating losses in 2010, along with the impact of the current economic 
recession. Large orders generally have long sales cycles and because of the delays incurred we were not able to compete 
for several large contracts in 2009 that required the specifications of the DVM-750, which adversely impacted our 
revenues in 2010. We believe that lower sales in 2010 are due in part to our inability to respond to bidding opportunities 
for the DVM-750 during 2009. Commercial deliveries of the DVM-750 commenced in the second quarter 2009; 
however, we experienced some negative customer reactions because of the delays in availability of the DVM-750 and in 
particular delays in the availability of some of its advanced features.  We are hopeful that continued acceptance of the 
DVM-750 will help to improve our revenues in 2011 over 2010, despite the current weak economic recovery.  

•  Our gross profit on sales eroded to 46.8% in the third quarter 2010 from 50.2% in the second quarter 2010 and 54.5% in 
the first quarter 2010.  The gross margin erosion is primarily the result of higher costs on DVM systems sold with the 

21 

 
 
 
 
wireless download module upgrade and the introduction of new products, in particular the DVM-750, and the phase-out 
of our legacy DVM-500 product.  In addition, while international revenues improved during the third quarter 2010 over 
the first two quarters, such sales are generally at lower gross margins than domestic sales. We incurred production 
inefficiencies, engineering changes and rework that negatively affected our gross margin from the DVM-750 product 
compared to the legacy DVM-500 product series.  Further in 2010, we discontinued the production of the DVM-500 
legacy system, which was a mature product with comparatively higher margins.  We expect the pressure on gross 
margins to continue in 2011 as we launch new products. To address this problem, we evaluated our supply chain to 
reduce costs for our raw materials and component parts.  We are implementing a specific plan in 2011 to improve gross 
margins through better outsourcing of our component parts in the future including foreign sources and reducing our 
production overhead costs through headcount and other cost reductions.  We are also experiencing increased price 
competition and pressure from certain of our competitors that has led to pricing discounts on larger contract 
opportunities.  We believe this pricing pressure will continue as our competitors attempt to regain market share and 
revive sales.   

•  We believe that current and potential customers may be delaying or reducing the size of orders due to a number of 

factors, including budget reductions in order to preserve their currently available funding and budgets.  In light of the 
historically high levels of federal funding allocated to law enforcement under the American Recovery and Reinvestment 
Act, the Omnibus Appropriations Act of 2009, and other programs, we are hopeful that law enforcement agencies may 
continue to have access to federal funding which has not been available to them in the past.  However, many of these 
funding programs require matching funds from the local agencies that continues to be difficult given the budget 
restrictions.  While such funding could have a positive impact on our revenues in the future, we cannot predict the 
amount of the funds that will be used for products such as ours or the timing of the release of such funds.      

•  Our international revenues were substantially less than expectation during 2010, with total international revenues of 

$1,782,650 (7% of total revenues) compared to $3,971,297 (15% of total revenues) for 2009.  During October 2009, we 
received an order from Turkey for DVM-750 units valued in excess of $3.3 million.  This order represented our largest 
single international or domestic order for 2009 and was shipped during the fourth quarter 2009.  Sales to certain 
countries that were strong revenue sources for us historically have been negatively impacted by political and social 
unrest, the economic recession and a weakening of their currency exchange rates versus the U.S. dollar.  We have 
focused on our international business by hiring an international sales manager in January 2009, hiring a European-based 
sales manager in November 2009, and appointing international distributors in eight new countries during 2010.  We 
currently have 44 international distributors representing our products worldwide.  We expect that the availability of the 
DVM-750 will help to improve our international revenues. We have built in capability to install a variety of language 
packs into our DVM-750 system, which currently includes English, Spanish, Turkish and Arabic, with additional 
languages to become available during the balance of 2011.  We believe this language flexibility will be a positive in our 
efforts to improve future international sales. 

•  During the fourth quarter 2010, we commenced an initiative to reduce selling general and administrative costs (SG&A) 
and improve gross margins to a point where we can achieve consistent profitability in 2011 at a level of revenue that 
approximates our 2010 domestic revenue of about $24 million annually in DVM system sales to U.S. law enforcement 
agencies.  In that regard, we undertook headcount reductions and other cost reduction and containment measures during 
late 2010 and early 2011 that yielded annualized cost reductions approximating $4.0 million, including compensation 
reductions of approximately $2.6 million annually and SG&A cost reductions approximating $1.4 million annually. In 
addition, we are reorganizing our production and manufacturing operations by placing a greater emphasis upon contract 
manufacturers.  Uncertainties regarding the size and timing of large international orders make it difficult for us to 
maintain efficient production and staffing levels if all orders are processed through our manufacturing facility in Grain 
Valley, Missouri.  By outsourcing more of our production requirements to contract manufacturers, we believe that we 
can benefit from greater volume purchasing and production efficiencies, while at the same time reducing our fixed and 
semi-fixed overhead costs.  It is, of course, important that selected contract manufacturers be able to ramp up production 
quickly in order to meet the varying demands of our international customers.    

•  Our recent operating losses and increases in inventory levels caused deterioration in our cash levels and liquidity in 2010 
and 2009.  Our liquidity decreased during 2010, as our inventory balances increased and we repurchased approximately 
$470,000 of our common shares under our stock repurchase program. We had borrowed $1,500,000 under our line of 
credit as of December 31, 2010, which leaves limited or no available future borrowings under our credit facility as of 
December 31, 2010.    At such date, we have approximately $10.8 million in working capital primarily in the form of 
inventory and accounts receivable.   We are focusing on reducing inventory and accounts receivable levels to generate 
additional liquidity and improve our cash position during 2011.   

Our line-of-credit facility, as amended, allows us to borrow up to $1,711,348 on a revolving basis.  We had borrowed $1.5 
million as of December 31, 2010 giving us limited or no availability for future borrowings.  The current line-of-credit facility, as 
amended, requires us to maintain a minimum tangible net worth of $10 million until its maturity date in June 2011.  We had tangible 
net worth in excess of $11.5 million at December 31, 2010. If we do not regain profitability and operating losses continue, we may be 
22 

 
at risk of not meeting such requirement. If we do not maintain the required tangible net worth, the bank would have the discretion to 
discontinue any advances otherwise available under the credit facility.  We do not believe that the bank will extend or renew the 
facility under terms that are mutually agreeable upon the facility’s maturity.  We also believe that it is unlikely that we will be able to 
retire the existing borrowings at maturity in June 2011 without having a replacement credit facility in place unless our efforts to 
reduce our inventory and increase cash flow are successful.  We are in discussions with various institutions and third parties with the 
goal of obtaining a replacement credit facility. However, it will be difficult to replace the existing line of credit facility given our 
recent operating losses and the current banking environment which may result in reduced growth prospects and profitability.  Further, 
any new credit facility may not be on terms favorable to us. 

We do not consider raising capital through an equity offering to be a viable alternative to supplement working capital needs, 

given our current public equity valuation.  However, we may find it necessary to raise additional capital if we do not regain 
profitability during 2011, are unable to improve liquidity through a reduction in our inventory and accounts receivable levels in the 
near term and do not have other means to retire our credit facility.    

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet debt nor did we have any transactions, arrangements, obligations (including contingent 
obligations) or other relationships with any unconsolidated entities or other persons that may have material current or future effect on 
financial conditions, changes in the financial conditions, results of operations, liquidity, capital expenditures, capital resources, or 
significant components of revenue or expenses.  

We are a party to operating leases and license agreements that represent commitments for future payments (described in Note 

10 to our consolidated financial statements) and we have issued purchase orders in the ordinary course of business that represent 
commitments to future payments for goods and services.   

We are contingently liable as of December 31, 2010 for standby letters of credit issued by our bank for an aggregate amount of 

$211,348 to certain customers as security if we do not honor our contractual warranty obligations on the products delivered to such 
customers.  The outstanding standby letters expire in March 2012.  We have never had a beneficiary demand funding related to such 
standby letters of credit. 

We entered into a supply and distribution agreement on May 1, 2010 under which we were granted the exclusive worldwide 

right to sell and distribute the Laser Ally, a proprietary law enforcement speed measurement device to our customers.   The initial term 
of the agreement is 42 months after the date the supplier begins full scale production of the product.  Full scale production commenced 
in August 2010 and final certification of the product was obtained.   After the initial term expires, the parties may continue on a 
month-to-month basis and the agreement is terminable by either party upon thirty days advance notice.   The contract may be 
terminated earlier in case of material breach by either party that is not cured within thirty days of notice of the breach. The agreement 
contains required minimum order quantities and fixed prices per unit according to the following schedule: 

Commitment time period 

August 2010 through February 2012 ..........................................  
March 2012 through February 2013  ...........................................  
March 2012 through February 2014  ...........................................  

Minimum order commitment amount (in dollars) 

Original 
Commitment 
$  1,763,000 
      1,763,000 
      1,763,000 

Purchases 
$ 250,317 
— 
— 

Remaining 
Commitment 
$   1,512,683 
     1,763,000 
     1,763,000 

$  5,289,000 

$250,317 

$   5,038,683 

For the Years Ended December 31, 2010 and 2009 

Results of Operations 

Summarized immediately below and discussed in more detail in the subsequent sub-sections is an analysis of our operating 

results for the years ended December 31, 2010 and 2009, represented as a percentage of total revenues for each respective year: 

 ................................................................................................  
Revenue 
Cost of revenue ............................................................................................  

100%
52%

100%
49%

Year Ended December 31, 

2010  

2009  

23 

 
 
  
  
 
 
 
  
 
  
  
 
  
 
 
 
  
 
 
 
  
  
 
 
  
Year Ended December 31, 

2010  

2009  

Gross profit ......................................................................................  

Selling, general and administrative expenses: 
           Research and development expense ....................................................  
           Selling, advertising and promotional expense......................................  
           Stock-based compensation expense ....................................................  
           Charges related to purchase and cancellation of employee stock options   
           Vendor settlements and credits ...........................................................  
           General and administrative expense ....................................................  

Total selling, general and administrative expenses .........................................  

Operating loss ..................................................................................  
Interest income (expense) .............................................................................  

Loss before income tax (provision) benefit ....................................................  
Income tax (provision) benefit ......................................................................  

Net loss………………………………………………………………... 

48%

14%
11%
7%
—%
—%
31%

63%

(15%)
—%

(15%)
(11%)

(26%)

51%

14%
13%
5%
1%
(1%)
26%

58%

(7%)
—%

(7%)
3%

(4%)

Net loss per share information: 

Basic ................................................................................................  

     $   (0.40) 

$   (0.07)

        Diluted .............................................................................................  

$    (0.40)

$   (0.07)

 Revenues 

Our current product offerings include the following:    

Product 

DVM-500 

Description 

An  in-car  digital  audio/video  system  that  is  integrated 
into a rear view mirror.  We sold our remaining inventory 
of this product as of December 31, 2010 and replaced it 
with the DVM-500 Plus model.  

Retail price 

$3,995 

DVM-500 Plus  An  in-car  digital  audio/video  system  that  is  integrated 

$4,295 

into a rear view mirror.   

DVM-500 Ultra  An all-weather mobile  digital audio/video  system  that is 

$4,495 

designed for motorcycle, ATV and boat users. 

DVM-750 

DVF-500 

An  in-car  digital  audio/video  system  that  is  integrated 
into a rear view mirror.   

A digital audio/video system that is integrated into a law-
enforcement style flashlight. 

FirstVU 

A body-worn digital audio/video camera system. 

Laser Ally 

A  hand-held  mobile  speed  detection  and  measurement 
device  that  uses  light  beams  rather  than  sound  waves  to 
measure the speed of vehicles. 

Thermal Ally 

A hand-held thermal imaging camera that improves night 
vision or other low-light situations. 

$4,995 

$1,295 

$   995 

$2,995 

$3,995 

We sell through two separate channels: 

• 

Sales to domestic customers are generally made direct to the end customer (typically a law enforcement agency) 
through commissioned third-party sales agents.  Revenue is recorded when the product is shipped to the end customer. 

24 

 
 
  
  
 
  
  
  
  
  
  
 
 
 
 
 
• 

Sales to international customers are generally made through independent distributors who purchase products from us 
at a wholesale price and sell to the end user (typically law enforcement agencies) at a retail price.  The international 
distributor retains the margin as its compensation.  The international distributor maintains product inventory, customer 
receivables and all related risks and rewards of ownership.  Revenue is recorded when products are shipped to the 
international distributor consistent with the terms of the distribution agreement. Occasionally, we contract directly 
with the foreign customer for the sale of product and pay commissions to the distributor responsible for the sale. 

We  may  discount  our  prices  on  specific  orders  when  considering  the  size  of  the  order,  the  specific  customer  and  the 
competitive  landscape.      We  believe  that  our  systems  are  cost  competitive  compared  to  our  primary  competition and generally  are 
lower priced when considering comparable features and capabilities. 

We  sold  a  total  of  5,256  and  5,755  DVM  units  during the  years  ended  December  31,  2010  and  2009, respectively.      Our 
DVM-500  and  DVM-500  Plus  models  on  a  combined  basis  represented approximately  72%  and  70%  of  total  unit  sales  during  the 
years ended December 31, 2010 and 2009, respectively. 

Revenues  for  the  year  ended  December  31,  2010  and  2009  were  $25,211,005  and  $26,366,253,  respectively,  a  decrease  of 

$1,155,248 (4%), due to the following factors: 

• 

• 

We experienced a decrease in revenues due to the challenging economy that negatively impacted state, county and 
municipal budgets.  We believe that current and potential customers may have delayed or reduced the size of their 
orders due to a number of factors, including their local budget reductions and anticipation of receiving the federal 
government’s stimulus funds in order to preserve their currently available funding and budgets.   Our average order 
size decreased from approximately $7,300 in fiscal 2009 to $5,600 during fiscal 2010.  We shipped 25 individual 
orders in excess of $100,000 each for an aggregate of $5.9 million in revenue in 2010 compared to 24 orders 
individually in excess of $100,000 for total revenue aggregate of approximately $7.4 million in 2009.  We believe that 
this reflects reduced law enforcement budgets where the customers are covering only the minimum required needs 
rather than full fleet deployments.  In addition, the new products we introduced in 2010 (FirstVU, Laser Ally and 
Thermal Ally), all of which have lower average selling prices than our digital video mirror lines.  We are hopeful that 
2011 will see an easing of such budgetary constraints and that a normal purchasing pattern will resume, although we 
can make no assurances in this regard.  

Our international revenues decreased substantially to $1,782,650, representing 7% of total revenues during fiscal 2010 
compared to $3,971,297, representing 15% of total revenues during fiscal 2009.  Sales to certain countries that were 
strong revenue sources for us on an historical basis were negatively impacted by political and social unrest, economic 
recession and a weakening of their currency exchange rate versus the U.S. dollar.  We have focused on improving our 
international business by hiring an international sales manager in January 2009, hiring a salesman to cover Europe and 
the Middle-East territories and appointing international distribution agents in eight new countries since January 1, 
2010, which brings our total to 44 agents representing our products in countries throughout the world.  We 
experienced an increase in inquiries and bid activity from international customers in 2010; however, international sale 
cycles generally take longer than domestic business.  During October 2009, we were awarded a $3 million plus 
contract for our DVM-750 product from a customer in Turkey that shipped in the fourth quarter 2009.  We are 
reevaluating our international sales structure in light of our initiative to reduce SG&A expense and may make some 
adjustments in this area during 2011.    

We maintained consistent retail pricing on our DVM-500 models during 2010 and do not plan any material changes in pricing 
during 2011 for the DVM-500 product series or the new products recently introduced.  Our newer mirror-based products include the 
DVM-500 Ultra model and the DVM-750, which will be sold at higher retail pricing levels compared to the legacy products during 
2010 due to increased features.   

Cost of Revenue 

Cost of revenue on units sold for the years ended December 31, 2010 and 2009 was $13,083,756 and $12,933,209, 
respectively, an increase of $150,547 (1%).  The increase in costs of goods sold is primarily due to an increase in the cost of goods 
sold as a percent of revenues offset by a 4% decrease in revenues.  Cost of sales as a percentage of revenues increased to 52% during 
the year ended December 31, 2010 compared to 49% for the year ended December 31, 2009.  Our goal is to reduce cost of sales as a 
percentage of revenues to 40% during 2011 and beyond.  The cost of our wireless transfer modules (WTMs) substantially increased 
our cost of sales during 2010 as we upgraded many existing and new customers to our new WTM upgrade, which was substantially 
more costly than our previous solution.  We were unable to pass the increased cost on to our customers for this WTM upgrade which 
negatively impacted our cost of sales. Our manufacturing overhead rates also increased during 2010, primarily due to higher than 
anticipated rework rates on our DVM products resulting from engineering changes to add or upgrade features. Improving gross 
margins through reductions in conversion costs (engineering changes and rework) and manufacturing inefficiencies related to our new 
products such as the DVM-750 and DVM-500 Plus are main focuses of management and engineering at the current time.  In addition, 

25 

 
 
we are reorganizing our production and manufacturing operations by placing a greater emphasis upon contract manufacturers, 
including those located offshore.  Uncertainties regarding the size and timing of large international orders make it difficult for us to 
maintain efficient production and staffing levels if all orders are processed through our manufacturing facility in Grain Valley, 
Missouri.  By outsourcing more of our production requirements to contract manufacturers, we believe that we can benefit from greater 
volume purchasing and production efficiencies, while at the same time reducing our fixed and semi-fixed overhead costs.  We believe 
that the selected contract manufacturers will be able to ramp up production quickly in order to meet the varying demands of our 
international customers. We expect that our new product offerings during 2011 will likely continue to negatively impact our cost of 
goods sold as a percentage of sales. We do not expect to incur significant capital expenditures to ramp up production of the new 
products because our internal process is largely assembling subcomponents, testing and shipping of completed products or we use 
contract manufacturers.  We rely on our subcontractors to produce finished circuit boards that represent the primary components in our 
products, thereby reducing our need to purchase capital equipment.  However, we will need to acquire test and calibration equipment 
to ensure that the completed products meet our specifications and requirements, which we expect will cost less than $100,000. 

We had $733,578 and $560,426 in reserves for obsolete and excess inventories at December 31, 2010 and December 31, 2009, 

respectively.  We have no remaining units of the legacy DVM-500 units in finished goods at December 31, 2010 and have 
discontinued it. Component parts specific to the DVM-500 remain in inventory at levels that are expected to be consumed for service 
and repair demands. Total raw materials and component parts were $4,272,304 and $3,915,440 at December 31, 2010 and December 
31, 2009, respectively, an increase of $356,864 (9%).  Our initiative to improve gross margins includes the outsourcing of certain 
subcomponents to lower cost contract manufacturers.  In order to expedite the outsourcing of these subcomponents we acquired safety 
stock of certain long-lead parts during 2010 to reduce our risk of supply shortages in 2011 to meet increases in customer demand. The 
increase in raw materials and component parts reflect the procurement of this safety stock for our new contract manufacturers as they 
start initial production of our component parts.  The sale of this long-lead material at break-even or losses contributed to the increase 
in cost of sales as a percent of revenues during 2010; however, we believe that introduction of these new suppliers to our supply chain 
will help reduce cost of sales as a percent of revenues in 2011. Finished goods balances were $6,460,924 and $3,528,225 at December 
31, 2010 and December 31, 2009, respectively. The increase in finished goods was primarily in the DVM-750 and DVM-500 Plus 
products, as our shipments in 2010 were significantly less than expected, particularly for our international customers.   These finished 
DVM units will be used to fulfill international and domestic orders during the first and second quarters of 2011. Finished goods also 
increased as we maintained supplies of our new products including the FirstVU, Thermal Ally and Laser Ally at December 31, 2010. 
We believe that our obsolescence risk was less at December 31, 2010 compared to December 31, 2009 because we have no remaining 
DVM-500 legacy systems in finished goods inventory and the overall increase in our reserve for obsolete inventory.  We believe these 
reserves are appropriate given our inventory levels at December 31, 2010 and the new product introductions that we anticipate during 
2011. 

Gross Profit 

 Gross profit for the years ended December 31, 2010 and 2009 was $12,127,249 and $13,433,044, respectively, a decrease of 

$1,305,795 (10%).  The significant decrease is commensurate with the 4% decline in revenues and increase in cost of revenues as a 
percent of sales that we experienced during the year ended December 31, 2010.  Our gross profit percentage decreased to 48% for the 
year ended December 31, 2010 from 51% for the year ended December 31, 2009.   We expect that our margins will be lower than 
normal on revenues contributed by our new products as we bring these products into commercial production during 2011.  However, 
as revenues increase from these products, we will seek to improve our margins from these new products through economies of scale 
and more effectively utilizing fixed manufacturing overhead components.   We plan to concentrate on more efficient management of 
our supply chain through outsourcing production, quantity purchases and more effective purchasing practices.  We expect an 
improvement in our gross margin percentage for 2011 compared to 2010 as a result of our manufacturing overhead reduction, cost 
containment and increased outsourcing to contract manufacturers’ initiatives offset by the impact of our new product offerings. 

Selling, General and Administrative Expenses 

Selling, general and administrative expenses were $15,921,062 and $15,222,711 for the years ended December 31, 2010 and 

2009, respectively, an increase of $698,351 (5%).  Overall selling, general and administrative expenses as a percentage of sales 
increased to 63% in 2010 compared to 58% in 2009.  The significant components of selling, general and administrative expenses are 
as follows: 

26 

 
 
  
  
Year Ended December 31,  

2010 

2009 

Research and development expense .............................................................  

$   3,437,959 

$   3,603,696 

Selling, advertising and promotional expense ...............................................  

Stock-based compensation expense ..............................................................  

Charge related to purchase and cancellation of employee stock options ........  

Vendor settlements and credits ....................................................................  

Professional fees and expense ......................................................................  

Executive, sales and administrative staff payroll ..........................................  

Other           .................................................................................................  

2,853,054 

3,411,693 

1,755,720 

1,399,879 

              —        

      358,104     

              — 

(278,173) 

1,132,513 

1,118,771 

3,881,263 

3,016,035 

2,860,553 

2,592,706 

     Total………………………………………………………………………... 

$ 15,921,062 

$ 15,222,711 

   Research and development expense.  We continue to focus on bringing new products to market, including updates and 

improvements to current products.   Our research and development expenses totaled $3,437,959 and $3,603,696 for the years ended 
December 31, 2010 and 2009, respectively, a decrease of $165,737 (5%).  The decrease from 2009 levels was attributable primarily to 
efforts early in 2009 to complete the DVM-750 product, which was plagued by delays and cost overruns that contributed to higher 
research and development expense levels during 2009.  We believe that our cost trends have improved substantially starting in the 
second quarter 2009 and continuing through 2010 because of our cost containment efforts and increased scrutiny of engineering 
resources by our Vice President of Engineering who was hired in April 2009.  He has effected changes to improve the efficiency and 
cost effective usage of engineering resources in the development of our new products, in particular the DVM-750, DVM-250 event 
recorder and the FirstVU. His efforts have also greatly improved the development cycle and costs associated with our new products, 
including line extensions for our current products that we plan to bring to market in the future.  We employed a total of 26 engineers at 
December 31, 2010, most of whom are dedicated to research and development activities for new products.  Research and development 
expenses as a percentage of total revenues were 14% in 2010 and  2009, illustrating our commitment to bringing new products to 
market and expanding our current product line.  We have active research and development projects on several new products designed 
for the school bus, mass transit, taxi cab, law enforcement and other markets, as well as upgrades to our existing product lines.  Our 
research and development expenses were at elevated levels during 2009 because of the substantial delays in the launch of our DVM-
750 product as our engineers focused on initial production and other technical issues of the DVM-750 product.  During the third 
quarter 2009, we launched the DVM-500 Ultra and during the fourth quarter 2009 we launched the FirstVU. During the second 
quarter 2010 we introduced the Laser Ally hand-held speed detection product and in the fourth quarter 2010, we launched the Thermal 
Ally. We plan to launch the DVM-250 event recorder in the first quarter 2011.  The DVM-750, FirstVU and DVM-250 products are 
the result of our current research and development efforts. We purchase and resell the Thermal Ally and Laser Ally products under our 
name from third parties who developed them. The number of engineers devoted to research and development activities is expected to 
decrease during 2011 because several of our development projects are now completed and the engineers necessary to support our 
DVM-500 Plus and DVM-750 products decline. We consider our research and development capabilities and new product focus to be a 
competitive advantage and will continue to invest in this area on a prudent basis. 

Selling, advertising and promotional expenses.   Selling, advertising and promotional expense totaled $2,853,054 and 
$3,411,693 for the years ended December 31, 2010 and 2009, respectively, a decrease of $558,639 (16%) which is commensurate with 
the 4% decrease in revenues.  The largest component of selling, promotional and advertising expense is commissions paid to our 
independent agents that represent our sales force in the domestic market.  These agents generally receive a commission on sales 
ranging from 5.0% to 12% of the gross sales price to the end customer.  Sales commissions totaled $2,120,718 and $2,893,555 for the 
years ended December 31, 2010 and 2009, respectively, a decrease of $772,837 (27%), which is commensurate with the 4% sales 
decrease in 2010 compared to 2009 and the higher percentage of commissions paid on the $3.3 million sales to the Turkish National 
Police in 2009.  We accrued approximately $520,000 of commissions in 2009 related to such sale.  In addition, during 2009 and early 
2010 incentives were paid to several sales agents in an attempt to improve sales in certain targeted markets.  These incentives were 
successful and resulted in sales during the year ended December 31, 2010, but were subject to reduced sales commission rates.  Sales 
commissions as a percentage of overall sales improved to 8.4% during the year ended December 31, 2010 compared to 11.0% for the 
year ended December 31, 2009.  

Promotional and advertising expenses totaled $732,336 during the year ended December 31, 2010, compared to $518,138 

during the year ended December 30, 2009, an increase of $214,198 (41%).   The increase is attributable to marketing brochures and 
other marketing initiatives designed to help launch the FirstVU, Thermal Ally and Laser Ally in 2010. We have increased our 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
promotional and marketing efforts specifically on international customers in an attempt to restore our international revenues. In 
addition, we have increased the number of trade shows attended during 2010 compared to 2009, including both domestic and 
international venues.  We believe our increased presence at such trade shows will lead to higher revenues through new leads and 
product demonstrations.   

Stock-based compensation expense.  Stock based compensation expense totaled $1,755,720 and $1,399,879 for the years 
ended December 31, 2010 and 2009, respectively, an increase of $355,841 (25%).  The increase was primarily attributable to the 
restricted stock grant to officers and directors in January 2010 with shorter vesting periods compared to the prior years’ stock option 
grants.  Therefore amortization related to such restricted stock grants in January 2010 coupled with normal amortization of prior year 
stock option grants resulted in higher stock-based compensation expense in the year ended December 31, 2010 compared to 2009.  

Charge related to purchase and cancellation of employee stock options.  Charges related to purchase and cancellation of 

employee stock options totaled $0 and $358,104 for the years ended December 31, 2010 and 2009, respectively a decrease of 
$358,104 (100%).  The decrease was attributable to the Separation Agreement entered into with our previous Vice President of 
Engineering and Production, who resigned during April 2009.  The Separation Agreement included a provision whereby the Company 
repurchased all of his vested and unvested stock options.  As a result, all remaining unamortized stock compensation expense related 
to the unvested stock options was expensed immediately.  The one-time charge totaled $358,104 and is included in charges related to 
purchase and cancellation of employee stock options for the year ended December 31, 2009.    

Vendor Settlements and Credits. We resolved a dispute with a vendor during August 2009 that resulted in an aggregate benefit 

to us of $278,173.  We disputed the value of services and products delivered and invoiced to us.  The dispute was resolved through 
mediation prior to the filing of a lawsuit and resulted in us receiving a cash settlement of $200,000, plus the cancellation of $78,173 of 
account payables to this vendor.  We recognized an aggregate benefit of $278,173 during the year ended December 31, 2009, which 
was reflected as an offset to selling, general and administrative expenses.  No similar event occurred during the year ended December 
31, 2010. 

Professional fees and expense.  Professional fees and expenses totaled $1,132,513 and $1,118,771 for the years ended 
December 31, 2010 and 2009, respectively, an increase of $13,742 (1%).   Professional fees during 2010 were related primarily to 
normal public company matters, intellectual property matters, the DeHuff and Z3 Technologies, LLC litigation matters.  The DeHuff 
litigation was settled during 2010 for an immaterial amount. The increase in professional fees and expenses is primarily attributable to 
legal research and consultation regarding several patents and trademarks that have been or may be filed on the Company’s new 
products and litigation expense.   

           Executive, sales and administrative staff payroll.   Executive, sales and administrative staff payroll expenses totaled 
$3,881,263 and $3,016,035 for the years ended December 31, 2010 and 2009, respectively, an increase of $865,228 (29%).  This 
increase is attributable to increased payroll costs related to additional sales and marketing personnel, the Vice President of Strategic 
Development hired in mid-year 2009 and the restoration effective January 1, 2010, of the 25% salary reduction voluntarily taken by 
officers and directors during 2009.   We have hired seven additional technical support staff to handle field inquiries, wireless 
download and installation matters. During November 2009, we hired a salesperson to cover Europe and the Middle East.  All of the 
foregoing contributed to higher payroll costs in 2010 compared to 2009. 

          Other.  Other selling, general and administrative expenses totaled $2,860,553 and $2,592,706 for the years ended December 31, 
2010 and 2009, respectively, an increase of $267,847 (10%).  The increase in 2010 was primarily due to higher insurance and facility-
related expenses as we leased additional office space for our engineering department and increased travel costs related to our 
attendance at international and domestic trade shows offset by cost containment measures implemented that resulted in lower 
consulting and other SG&A costs during 2010.  We plan to continue our cost containment initiatives in 2011 and expect the 
improvement in our overhead costs will continue.  

Operating Loss 

For the reasons previously stated, our operating loss was $3,793,813 and $1,789,667 for the years ended December 31, 2010 

and 2009, respectively, a deterioration of $2,004,146 (112%).  Operating loss as a percentage of revenues increased to 15% in 2010 
compared to 7% in 2009.  Our goal is to achieve profitability during 2011 if our revenue and gross margins increase through the 
increased sales of our DVM-750, DVM-250, Laser Ally, Thermal Ally and FirstVU products and we are successful with our 
previously announced SG&A cost reduction and gross margin improvement initiatives. The improvement in operating income is also 
dependent upon anticipated increases in funding to states, counties and municipalities from the federal stimulus funds, coupled with 
our continued monitoring and control over selling general and administrative expenses. 

Interest Income 

Interest income decreased to $24,153 in the year ended December 31, 2010 from $35,350 in 2009.  The decrease in interest 

income was a result of our decreased average cash balances and significantly lower average interest rate earned on such balances 
during the year ended December 31, 2010 compared to 2009. 

28 

 
 
 
  
  
 
Interest Expense 

We incurred interest expense of $24,865 in the year ended December 31, 2010.  We have not had any short or long-term 

interest bearing debt outstanding since May 2007.   However, we did draw $1.5 million on our line of credit agreement to fund our 
operating losses and the repurchase of $469,761 of common stock during the year ended December 31, 2010.  The outstanding 
balance on our line of credit was $1.5 million as of December 31, 2010.   

Loss before Income Tax (Provision) Benefit  

As a result of the above, we reported a loss before income tax benefit of $3,794,525 and $1,754,317 for the years ended 

December 31, 2010 and 2009, respectively, a deterioration of $2,040,208 (116%). 

Income Tax (Provision) Benefit 

  Our income tax (provision) benefit was ($2,750,000) and $640,000 for the years ended December 31, 2010 and 2009, 

respectively. During the year ended December 31, 2010, we recorded a provision for income taxes at an effective tax rate of 73% 
compared to a benefit recorded at an effective rate of 37% for 2009.  We increased our valuation reserve on deferred tax assets by 
$4,330,000 in 2010 whereby we are now fully reserved due to our recent operating losses.  This was a non-cash charge and was the 
primary reason for our increased effective tax rate for 2010. 

  The valuation allowance on deferred tax assets totaled $4,495,000 and $165,000 as of December 31, 2010 and December 31, 

2009, respectively. We record the benefit we will derive in future accounting periods from tax losses and credits and deductible 
temporary differences as “deferred tax assets,” which are included in the caption “Deferred income taxes” on our consolidated balance 
sheet.  In accordance with Accounting Standards Codification (ASC) 740, “Income Taxes,” we record a valuation allowance to reduce 
the carrying value of our deferred tax assets if, based on all available evidence, it is more likely than not that some or all of the 
deferred tax assets will not be realized. At December 31, 2009, we had recorded a valuation allowance of $165,000 based on our 
assessment of the realizability of our deferred tax assets at that date. At December 31, 2009, we assessed the realizability of our 
deferred tax assets and the amount of our valuation allowance. We considered that business conditions had deteriorated late in 2008 
and would likely continue to be weak through the first half of 2009. We also considered our cumulative profit over the previous three-
year period and our future profit potential. Based on our assessment of these and other relevant factors, we determined that there was 
not sufficient positive or negative evidence to warrant an increase or decrease in the amount of the valuation allowance and that a 
valuation allowance of $165,000 was appropriate at December 31, 2009. 

The economic recession and its effect on state and local governmental budgets in particular negatively impacted our 
performance in the first half of 2010 and we incurred operating losses during this period. Law enforcement agencies are our primary 
customer and are typically funded through state and local tax roles. The economy showed improvement in the second half of 2010, but 
the impact to state and local budgets was still uncertain at best. Despite the improvement in general economic conditions and our 
ongoing cost containment efforts, we incurred additional losses in the third and fourth quarters of 2010 that placed us in a three year 
cumulative loss position at December 31, 2010. Although we expect that general economic and business conditions will likely 
continue to improve in 2011, we determined there was not sufficient positive evidence regarding our potential for future profits to 
outweigh the negative evidence of our three year cumulative loss position under the guidance provided in ASC 740.  Therefore, we 
determined that our valuation allowance should be increased to $4,495,000 million to fully reserve our deferred tax assets at 
December 31, 2010. We expect to maintain a full valuation allowance until we determine that we can sustain a level of profitability 
that demonstrates our ability to realize these assets. To the extent we determine that the realization of some or all of these benefits is 
more likely than not based upon expected future taxable income, a portion or all of the valuation allowance will be reversed.  Such a 
reversal would be recorded as an income tax benefit and, for some portion related to deductions for stock option exercises, an increase 
in shareholders' equity. 

We had approximately $3,240,000 of net operating loss carryforwards and $815,000 of research and development tax credit 

carryforwards as of December 31, 2010 available to offset future net taxable income.    

Net Loss 

As a result of the above, for the years ended December 31, 2010 and 2009, we reported a net loss of $6,544,525 and $1,114,317, 
respectively, a deterioration of $5,430,208 (487%).   

 Basic and Diluted Loss per Share 

The basic and diluted loss per share was $0.40 and $0.07 for the years ended December 31, 2010, and 2009, respectively, for 
the reasons previously noted.  All outstanding stock options were considered antidilutive and therefore excluded from the calculation 
of diluted loss per share for the years ended December 31, 2010 and 2009 because of the net loss reported for each period.   

29 

 
 
  
 
 
 
 
 
 
Liquidity and Capital Resources  

Overall:  During 2009, we principally funded our operations internally through cash flow from operations and available cash 

balances; however, in 2010 we found it necessary to draw $1.5 million on our line of credit to supplement our cash needs. The 
borrowings during 2010 were used primarily to fund treasury stock acquisitions and to cover operating losses and working capital 
needs in particular inventory purchases and the payment of accrued commissions.    Our line-of-credit facility, as amended in March 
2011, allows us to borrow up to $1.7 million on a revolving basis.  We had borrowed $1.5 million under the facility as of December 
31, 2010, which after consideration of the outstanding letters of credit, gives us limited or no availability for future borrowings. The 
line-of-credit facility, as amended, requires us to maintain a minimum tangible net worth of $10 million until its maturity date in June 
2011.  We had tangible net worth in excess of $11.5 million at December 31, 2010 and if we do not regain profitability and operating 
losses continue, we may be at risk of not meeting such requirement. If we do not maintain the required tangible net worth, the bank 
would have the discretion to discontinue any advances otherwise available under the credit facility.  In addition, the line-of-credit 
matures in June 2011 and we believe it is unlikely that our current bank will be willing to extend or renew the facility under terms that 
are mutually agreeable.  We believe that it is unlikely that we will be able to retire the existing borrowings at maturity in June 2011 
without having a replacement credit facility in place. We are in discussions with various financial institutions and third parties with the 
goal of obtaining a replacement credit facility. However, it will be difficult to replace the existing line of credit facility given our 
recent operating losses and the current banking environment, which may result in reduced growth prospects and profitability. Any new 
credit facility may not be on terms favorable to us.  We intend to repay the facility through reduction of inventory and cash flow from 
operations, although there can be no assurance that we will be able to do so. 

We do not consider raising capital through an equity offering to be a viable alternative to supplement working capital needs, 

given our current public equity valuation.  However, we may find it necessary to raise additional capital if we do not regain 
profitability during 2011, are unable to improve liquidity through a reduction in our inventory and accounts receivable levels in the 
near term and have not retired our credit facility before its maturity date.      

Cash and cash equivalents balances:  As of December 31, 2010, we had cash and cash equivalents with an aggregate balance 

of $623,475, an increase from a balance of $183,150 at December 31, 2009.  Summarized immediately below and discussed in more 
detail in the subsequent subsections are the main elements of the $440,325 net increase in cash during the year ended December 31, 
2010:  

•  Operating activities: $176,424 of net cash used in operating activities, primarily to fund an increase in inventory levels, 

a reduction in accrued expenses offset by collections of accounts receivables and an increase in 
accounts payable.  Non-cash charges to income, such as the deferred tax provision, depreciation 
and amortization and stock-based compensation helped offset the net cash used in operating 
activities.  Our cash flow from operating activities was also negatively affected by non-cash 
deferred tax benefits during the period. 

• 

Investing activities:   $383,790 of net cash used in investing activities, primarily to acquire equipment to expand our 

research, development and production capabilities, furniture and fixtures related to our new 
corporate offices  and the costs to acquire patents on our proprietary technology utilized in our 
new products. 

•  Financing activities:  $1,000,539 of net cash provided by financing activities, representing borrowings under our letter 

of credit and the proceeds from the exercise of stock options offset by the purchase of treasury 
stock. 

Operating activities:  Net cash used in operating activities was $176,424 for the year ended December 31, 2010 compared to 

net cash used in operating activities of $210,237 for the year ended December 31, 2009, an improvement  of $33,813.  The 
improvement in cash flow from operations for 2010 was primarily the result of collections of accounts receivable, the deferred tax 
provision and increases in accounts payable offset by increases in our net losses, increased inventory levels and reduction in accrued 
expenses.  We anticipate that we will increase revenues, return to profitability and decrease our inventory levels during 2011, thereby 
providing positive cash flows from operations.  

Investing activities:  Cash used in investing activities was $383,790 and $570,847 for the years ended December 31, 2010 and 

2009, respectively.  In both 2010 and 2009, we purchased production, research and development equipment and office furniture and 
fixtures to support our activities. During 2010, we leased additional office space which required expenditures for furniture, fixtures 
and equipment.  During 2010 and 2009, we also incurred costs for patent applications on our proprietary technology utilized in our 
new products and included in intangible assets 

Financing activities:  During the year ended December 31, 2010, net cash provided by financing activities was $1,000,539, 

which is attributable to net borrowings of $1,500,000 under our line of credit and proceeds received from the exercise of stock options 
offset by the purchase of treasury stock totaling $469,761. During 2009, we purchased common shares held in treasury in the amount 
of $63,112.  

30 

 
The net result of these activities was an increase in cash of $440,325 to $623,475 for the year ended December 31, 2010.  

Commitments:  

We had $623,475 of cash and cash equivalent balances and net positive working capital approximating $10.8 million as of 
December 31, 2010.  Accounts receivable balances represented $4,779,553 of our net working capital at December 31, 2010.  We had 
an outstanding receivable related to our 2009 Turkish sale totaling $3,155,582 as of December 31, 2009, which was collected during 
the year ended December 31, 2010, providing significant liquidity.  We intend to collect our remaining outstanding receivables on a 
timely basis and reduce the overall level substantially during 2011, which would help to provide positive cash flow to support our 
operations during 2011.  Inventory represented $10,088,285 of our net working capital at December 31, 2010 and finished goods 
represented $6,460,924 of total inventory.  We expect that finished goods will be converted to cash quickly when customer orders are 
received and shipments occur in 2011.  We are actively managing the overall level of inventory and believe that such levels will be 
reduced during 2011, which should provide additional cash flow to help support our operations during 2011.   

Borrowings outstanding under our current line of credit are at $1.5 million, which leaves limited or no further available 

borrowings as of December 31, 2010. Furthermore, our current facility matures in June 2011 and we believe it is unlikely that the 
bank will be willing to extend or renew the facility under terms that are mutually agreeable.  We also believe that it is unlikely that we 
will be able to retire the existing borrowings at maturity in June 2011 without having a replacement credit facility in place. It will be 
difficult to replace the existing line of credit facility given our recent operating losses and the current banking environment which may 
result in reduced growth prospects and profitability.   This represents a substantial commitment whereby we will have to pay off the 
existing borrowings prior to the expiration date of the credit facility. 

We do not consider raising capital through an equity offering to be a viable alternative to supplement working capital needs, 

given our current public equity valuation.  However, we may find it necessary to raise additional capital if we do not regain 
profitability during 2011, are unable to improve liquidity through a reduction in our inventory and accounts receivable levels in the 
near term and have not retired our credit facility on or before its maturity date.        

Capital Expenditures.  We had no material commitments for capital expenditures at December 31, 2010.  

Lease commitments.  We had several non-cancelable long-term operating lease agreements for office space and warehouse 

space.  The agreements expire at various dates through December 2012.  We have also entered into month-to-month leases for 
equipment and facilities.  Rent expense for the years ended December 31, 2010 and 2009 was $407,070 and $390,196, respectively, 
related to these leases.  The future minimum amounts due under the leases are as follows:   

Year ending December 31: 

2011  .........................................................................................  
2012  .........................................................................................  
2013  .........................................................................................  
2014   ........................................................................................  
2015 and thereafter  ...................................................................  

$358,325
250,053
       —
       —
       —
$608,378

License agreements.  We have several license agreements whereby we have been assigned the rights to certain licensed 
materials used in its products.  Certain of these agreements require us to pay ongoing royalties based on the number of products 
shipped containing the licensed material on a quarterly basis.  Royalty expense related to these agreements aggregated $19,909 and 
$38,646 for the years ended December 31, 2010 and 2009, respectively. 

The following is a summary of our licenses as of December 31, 2010: 

License Type 

Production software license 
agreement 

Effective 
Date 

Expiration 
Date 

April, 2005 

April, 2011 

Software sublicense agreement  October, 2007 

October, 2011 

Technology license agreement 

July, 2007 

July, 2011 

Terms 

Automatically renews for one year 
periods unless terminated by either party. 

Automatically renews for one year 
periods unless terminated by either party. 

Automatically renews for one year 
periods unless terminated by either party. 

Limited license agreement 

August, 2008 

Perpetual 

May be terminated by either party. 

31 

 
 
 
  
    
  
  
 
 
 
During April 2009, we terminated two production license agreements, and terminated our production software license 
agreement, because of failure of the counter party to deliver the required materials, refusal to honor warranty provisions and other 
matters.  Both of these terminations are in dispute and we have filed a lawsuit to enforce our rights and protect our interests pursuant 
to these agreements. See “Litigation” below. 

Supply and distribution agreements.  We entered into a supply and distribution agreement on May 1, 2010 under which we 
were granted the exclusive worldwide right to sell and distribute the Laser Ally, a proprietary law enforcement speed measurement 
device to our customers.   The initial term of the agreement is 42 months after the date the supplier begins full scale production of the 
product.  Full scale production commenced in August 2010 and final certification of the product was obtained.   After the initial term 
has expired, the parties may continue on a month-to-month basis and the agreement is terminable by either party upon thirty days 
advance notice.   The contract may be terminated earlier in case of material breach by either party that is not cured within thirty days 
of notice of the breach. The agreement contains required minimum order quantities and fixed prices per unit according to the 
following schedule: 

Commitment time period 

August 2010 through February 2012 ..........................................  
March 2012 through February 2013  ...........................................  
March 2012 through February 2014  ...........................................  

Minimum order commitment amount (in dollars) 

Original 
Commitment 
$1,763,000 
1,763,000 
1,763,000 
$5,289,000 

Purchases 
$250,317 
       — 
       — 
$250,317 

Remaining 
Commitment 
$1,512,683 
1,763,000 
1,763,000 
$5,038,683 

During the year ended December 31, 2010 we purchased $250,317 of the product in accordance with the supply and 
distribution agreement.  Considering the purchases to-date, our remaining obligation to purchase product for the period August 2010 
through February 2012 is $1,512,683 as of December 31, 2010.  The supplier is responsible for all warranty, damage or other claims, 
losses or liabilities related to the product and is obligated to defend and indemnify us from such risks. 

Litigation.  We are subject to various legal proceedings arising from normal business operations.  Although there can be no 

assurances, based on the information currently available, management believes that it is probable that the ultimate outcome of each of 
the actions will not have a material adverse effect on the consolidated financial statements.  However, an adverse outcome in certain 
of the actions could have a material adverse effect on the financial results in the period in which it is recorded. 

On June 8, 2009, we filed suit against Z3 Technologies, LLC (“Z3”) in Federal Court for the District of Kansas claiming 

breach of a production software license agreement entered into during October 2008 and the rescission of a second limited license 
agreement entered into during January 2009.  Among various other claims, we have asserted that Z3 failed to deliver the material 
required under the contracts, the product that was delivered by Z3 is defective and/or unusable and that the January 2009 contract 
should be rescinded and declared void, unenforceable and of no force or effect.  We paid license fees and made other payments to Z3 
totaling $265,000 to-date under these contracts.  Z3 has denied our claims and has filed counterclaims that allege we did not have the 
right to terminate the contracts and therefore Z3 has been damaged for loss of profits and related damages.  Discovery and depositions 
by both parties have commenced and no trial date has been set.  

On October 23, 2009, the Circuit Court of Jackson County, Missouri awarded us an interlocutory judgment against a previous 

contract manufacturer for the Company.  We have filed for and received a temporary restraining order in June 2009 that forbids the 
supplier from engaging in certain actions involving us.   The interlocutory judgment was entered in favor us against the supplier that in 
effect cancelled all purchase orders and confirmed that we have no further obligations, whether monetary or otherwise, to the supplier.  
We recorded a benefit of approximately $72,000 during the three months ended December 31, 2009 representing the amount of unpaid 
invoices to the supplier which it is no longer obligated to pay.  We received a notice of the filing of bankruptcy under Chapter 7 
effective October 26, 2009 by this supplier.  On May 28, 2010, the court granted a default judgment awarding us total damages and 
legal fees of $11,166,686. We will pursue collection from the bankruptcy estate and applicable insurance policies.  Management 
believes that the ultimate collection of any award of damages over and above the $72,000 in unpaid invoices is uncertain at this time 
because of the current financial status of the supplier in the pending bankruptcy proceedings and the uncertainty of insurance 
coverage.  We have filed a garnishment claim against all insurance proceeds from policies issued and in force covering the contract 
manufacturer when these actions occurred.    

We are also involved as a plaintiff and defendant in ordinary, routine litigation and administrative proceedings incidental to our 
business from time to time, including customer collections, vendor and employment-related matters.  We believe the likely outcome of 
any other pending cases and proceedings will not be material to our business or our financial condition. 

32 

 
 
 
 
  
 
 
  
  
 
 
  
 401 (k) Plan.  In July 2008, we amended and restated our 401(k) retirement savings plan.  The amended plan requires us to 

provide 100% matching contributions for employees who elect to contribute up to 3% of their compensation to the plan and 50% 
matching contributions for employee’s elective deferrals on the next 2% of their contributions.  We have made matching contributions 
totaling $158,225 and $154,099 for the years ended December 31, 2010 and 2009, respectively.  Each participant is 100% vested at all 
times in employee and employer matching contributions. 

Stock Repurchase Program.  During June 2008, our Board of Directors approved a program that authorized the repurchase of 

up to $10 million of our common stock in the open market, or in privately negotiated transactions, through July 1, 2010.  Our Board of 
Directors approved an extension of this program to July 1, 2011.  The repurchases, if and when made, will be subject to market 
conditions, applicable rules of the Securities and Exchange Commission and other factors.  The repurchase program will be funded 
using a portion of cash and cash equivalents, along with cash flow from operations.  Purchases may be commenced, suspended or 
discontinued at any time.  We purchased 259,535 shares under this program for a total cost of $469,761 (average cost of $1.81 per 
share) during the year ended December 31, 2010.  We have repurchased 508,145 shares at a total cost of $2,157,226 (average cost of 
$4.25 per share) under this program from inception to December 31, 2010. 

Standby Letters of Credit. We are contingently liable as of December 31, 2010 for standby letters of credit issued by our bank 

for an aggregate amount of $211,348 to certain customers as security if we do not honor our contractual warranty obligations on the 
products delivered to such customers.  The outstanding standby letters expire in March 2012.  We have never had a beneficiary 
demand funding related to such standby letters of credit. 

CRITICAL ACCOUNTING POLICIES 

Our significant accounting policies are summarized in note 1 to our condensed consolidated financial statements included in 

Item 1, “Financial Statements”, of this report.  While the selection and application of any accounting policy may involve some level of 
subjective judgments and estimates, we believe the following accounting policies are the most critical to our financial statements, 
potentially involve the most subjective judgments in their selection and application, and are the most susceptible to uncertainties and 
changing conditions: 

•  Revenue Recognition/ Allowance for Doubtful Accounts; 

•  Allowance for Excess and Obsolete Inventory; 

•  Warranty Reserves; 

•  Stock-based Compensation Expense; and 

•  Accounting for Income Taxes. 

Revenue Recognition / Allowances for Doubtful Accounts.   

Revenue is recognized for the shipment of products or delivery of service when all four of the following conditions are met: 

(i)  Persuasive evidence of an arrangement exists; 

(ii)  Delivery has occurred; 

(iii) The price is fixed or determinable; and 

(iv) Collectability is reasonably assured. 

We review all significant, unusual or nonstandard shipments of product or delivery of services as a routine part of our 

accounting and financial reporting process to determine compliance with these requirements. 

Our primary customers are state, local and federal law enforcement agencies, which historically have been low risks for 

uncollectible accounts.  However, we do have commercial customers and international distributors that present a greater risk for 
uncollectible accounts than such law enforcement customers and we consider a specific reserve for bad debts based on their individual 
circumstances.  Our historical bad debts have been negligible with less than $50,000 charged off as uncollectible on cumulative 
revenues of $107.7 million since we commenced deliveries during 2006.  As of December 31, 2010 and December 31, 2009, we have 
a recorded a reserve for doubtful accounts of $110,000.  

We periodically perform a specific review of significant individual receivables outstanding for risk of loss due to 

uncollectibility.  Based on our specific review, we consider our reserve for doubtful accounts to be adequate as of December 31, 2010.  
However, should the balance due from any significant customer ultimately become uncollectible then our allowance for bad debts will 
not be sufficient to cover the charge-off and we will be required to record additional bad debt expense in our statement of operations.   

33 

 
  
 
Allowance for Excess and Obsolete Inventory.  We record valuation reserves on our inventory for estimated excess or obsolete 
inventory items.  The amount of the reserve is equal to the difference between the cost of the inventory and the estimated market value 
based upon assumptions about future demand and market conditions.  On a quarterly basis, management performs an analysis of the 
underlying inventory to identify reserves needed for excess and obsolescence.  Management uses its best judgment to estimate 
appropriate reserves based on this analysis.  In addition, we adjust the carrying value of inventory if the current market value of that 
inventory is below its cost.  

Inventories consisted of the following at December 31, 2010 and December 31, 2009:  

Raw material and component parts ......................... 
Work-in-process .................................................... 
    Finished goods ...................................................... 

            Subtotal ......................................................... 
    Reserve for excess and obsolete inventory ............. 

        Total .............................................................. 

December 31, 
 2010  
$   4,272,304 

88,635   

6,460,924 

December 31, 
 2009  
$3,915,440 
487,266 
3,528,225 

10,821,863 
(733,578)   
$10,088,285   

7,930,931 
(560,426) 

$7,370,505 

We balance the need to maintain strategic inventory levels to ensure competitive delivery performance to our customers against 
the risk of inventory obsolescence due to changing technology and customer requirements.  As reflected above, our inventory reserves 
represented 6.8% of the gross inventory balance at December 31, 2010, compared to 7.1% of the gross inventory balance at December 
31, 2009.  Our finished goods are composed primarily of our new DVM-750 system, the DVM-500 Plus, the FirstVU, the Laser Ally, 
the Thermal Ally and the DVF 500 flashlight products which are not considered excess or obsolete.  We have reduced the finished 
goods inventory related to the legacy DVM-500 system to zero as of December 31, 2010 and therefore it does not represent an 
obsolescence risk.  Raw material and component part inventory balances were increased at December 31, 2010, compared to 
December 31, 2009, as we carried supplies of our new products introduced in 2010.  In 2011 we are focused on outsourcing more 
component part production and increasing our efforts to carry efficient levels of raw materials and component parts commensurate 
with current sales forecasts.  We will continue our efforts to reduce overall inventory levels during 2011.  The level of finished goods 
at December 31, 2010 was increased because of two primary factors:  (1) we launched the DVM-500 Ultra and FirstVU products 
during late 2009 and the Thermal Ally and Laser Ally during 2010, which requires us to maintain additional finished goods inventory 
to meet expected demands for these new products, and (2) we produced additional DVM-750 units in order to accommodate several 
expected orders that did not materialize prior to December 31, 2010.  We have inventory reserves for pending changes to the product 
line, engineering upgrades and design changes that alter the demand for component parts and a shift of production to outsourcing.  

If actual future demand or market conditions are less favorable than those projected by management or significant 
engineering changes to our products that are not anticipated and appropriately managed, additional inventory write-downs may be 
required in excess of the inventory reserves already established.  

Warranty Reserves.  We generally provide a two-year parts and labor warranty on our products to our customers.  Provisions 

for estimated expenses related to product warranties are made at the time products are sold. These estimates are established using 
historical information on the nature, frequency, and average cost of claims. We actively study trends of claims and take action to 
improve product quality and minimize claims.  Our warranty reserves were decreased to $228,233 as of December 31, 2010 compared 
to $277,137 as of December 31, 2009, which reflects the decreased number of units under warranty.  Our new DVM-750 product 
failure rate has improved significantly during 2010, which has contributed to the relatively stable level of warranty reserves.  We are 
introducing several new products, including the FirstVU, Laser Ally, and Thermal Ally, during 2010 for which we have limited 
exposure since the third party manufacturers of these products are responsible for all warranty claims.  There is a risk that we will 
have higher warranty claim frequency rates and average cost of claims than our history has indicated on our legacy mirror products.  
Actual experience could differ from the amounts estimated requiring adjustments to these liabilities in future periods.   

Stock-based Compensation Expense.  We grant stock options to our employees and directors and such benefits provided are 

share-based payment awards which require us to make significant estimates related to determining the value of our share-based 
compensation.  Our expected stock-price volatility assumption is based on historical volatilities of the underlying stock which are 
obtained from public data sources.  There were 107,500 options granted during the year ended December 31, 2010.  The assumptions 
used for the determining the grant-date fair value of options granted during the year ended December 31, 2010 are reflected in the 
following table: 

34 

 
  
  
 
  
  
  
  
    
  
  
  
     
  
 
 
  
 
 
 
  
Expected term of the options in years .................  

Expected volatility of Company stock ................  

Expected dividends ........................................  

Risk-free interest rate ......................................  

Expected forfeiture rate ...................................  

Year Ended 
December 31, 2010 

2-5 years 

71% - 76%  

None 

0.51% - 2.13% 

5.00% 

If factors change and we develop different assumptions in future periods, the compensation expense that we record in the 

future may differ significantly from what we have recorded in the current period.  There is a high degree of subjectivity involved when 
using option pricing models to estimate share-based compensation.  Changes in the subjective input assumptions can materially affect 
our estimates of fair values of our share-based compensation.  Certain share-based payment awards, such as employee stock options, 
may expire worthless or otherwise result in zero intrinsic value compared to the fair values originally estimated on the grant date and 
reported in our financial statements.  Alternatively, values may be realized from these instruments that are significantly in excess of 
the fair values originally estimated on the grant date and reported in our financial statements.  Although the fair value of employee 
share-based awards is determined using an established option pricing model, that value may not be indicative of the fair value 
observed in a willing buyer/willing seller market transaction.  

 In addition, we are required to net estimated forfeitures against compensation expense. This requires us to estimate the number 

of awards that will be forfeited prior to vesting.  If actual forfeitures in future periods are different than our initial estimate, the 
compensation expense that we ultimately record may differ significantly from what was originally estimated.  The estimated forfeiture 
rate for unvested options outstanding as of December 31, 2010 range from 0% to 5%. 

Accounting for Income Taxes.  Accounting for income taxes requires significant estimates and judgments on the part of 

management.  Such estimates and judgments include, but are not limited to, the effective tax rate anticipated to apply to tax 
differences that are expected to reverse in the future, the sufficiency of taxable income in future periods to realize the benefits of net 
deferred tax assets and net operating losses currently recorded and the likelihood that tax positions taken in tax returns will be 
sustained on audit. 

As required by authoritative guidance, we record deferred tax assets or liabilities based on differences between financial 
reporting and tax bases of assets and liabilities using currently enacted rates that will be in effect when the differences are expected to 
reverse.  Authoritative guidance also requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not 
that some portion or all of the deferred tax asset will not be realized.  As of December 31, 2010, cumulative valuation allowances in 
the amount of $4,495,000 were recorded in connection with the net deferred income tax assets.  Based on a review of our deferred tax 
assets and recent operating performance, we determined that our valuation allowance should be increased to $4,495,000 to fully 
reserve our deferred tax assets at December 31, 2010. We expect to continue to maintain a full valuation allowance until we determine 
that we can sustain a level of profitability that demonstrates our ability to realize these assets. To the extent we determine that the 
realization of some or all of these benefits is more likely than not based upon expected future taxable income, a portion or all of the 
valuation allowance will be reversed.  Such a reversal would be recorded as an income tax benefit and, for some portion related to 
deductions for stock option exercises, an increase in shareholders' equity. 

          As required by authoritative guidance, we have performed a comprehensive review of our portfolio of uncertain tax positions in 
accordance with recognition standards established by the FASB, an uncertain tax position represents the Company’s expected 
treatment of a tax position taken in a filed tax return, or planned to be taken in a future tax return, that has not been reflected in 
measuring income tax expense for financial reporting purposes.  We have no recorded liability as of December 31, 2010 representing 
uncertain tax positions. 

We have generated substantial deferred income tax assets related to our operations primarily from the charge to compensation 

expense taken for stock options, certain tax credit carryforwards and net operating loss carryforwards.  For us to realize the income tax 
benefit of these assets, we must generate sufficient taxable income in future periods when such deductions are allowed for income tax 
purposes.  In some cases where deferred taxes were the result of compensation expense recognized on stock options, our ability to 
realize the income tax benefit of these assets is also dependent on our share price increasing to a point where these options have 
intrinsic value at least equal to the grant date fair value and are exercised.  In assessing whether a valuation allowance is needed in 
connection with our deferred income tax assets, we have evaluated our ability to generate sufficient taxable income in future periods 
to utilize the benefit of the deferred income tax assets.  We continue to evaluate our ability to use recorded deferred income tax asset 

35 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
balances.  If we fail to generate taxable income for financial reporting in future years, no additional tax benefit would be recognized 
for those losses, since we will not have accumulated enough positive evidence to support our ability to utilize net operating loss 
carryforwards in the future.  Therefore we may be required to increase our valuation allowance in future periods should our 
assumptions regarding the generation of future taxable income not be realized. 

Inflation and Seasonality  

Inflation has not materially affected us during the past fiscal year.  We do not believe that our business is seasonal in nature 

however; generally we generate higher revenues during the second half of the calendar year compared to the first half.  

ITEM 7A.  Quantitative and Qualitative Disclosures About Market Risk. 

Not applicable 

ITEM 8.       Financial Statements and Supplementary Data. 

The financial statements of the Company are included as an exhibit to this Form 10-K commencing on page F-1. 

ITEM 9.      Changes in and Disagreements With Accountants on Accounting and Financial Disclosure. 

None. 

ITEM 9A(T). Controls and Procedures. 

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures  

Under the supervision and with the participation of our management, including our principal executive officer and principal 

financial officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures 
to provide reasonable assurance of achieving the control objectives, as defined in Rules 13a-15(e) and 15d-15(e) of the Securities 
Exchange Act of 1934.  Based on their evaluation as of December 31, 2010, the end of the period covered by this Annual Report on 
Form 10-K, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were 
effective at a reasonable assurance level to ensure that the information required to be disclosed in reports filed or submitted under the 
Securities Exchange Act of 1934, including this Annual Report, were recorded, processed, summarized and reported within the time 
periods specified in the SEC's rules and forms, and was accumulated and communicated to management, including our principal 
executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.   

Management's Report on Internal Control Over Financial Reporting  

Our management is responsible for establishing and maintaining adequate internal control over financial reporting.  Our 

internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and 
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles and includes 
those policies and procedures that:  

•  Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and 

dispositions of our assets;  

•  Provide reasonable assurance that the transactions are recorded as necessary to permit preparation of financial statements 
in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only 
in accordance with authorizations of our management and directors; and  

•  Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of 

our assets that could have a material effect on the financial statements.  

All internal control systems, no matter how well designed, have inherent limitations.  Therefore, even those systems 

determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.  
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Projections of 
any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions or that the degree of compliance with the policies or procedures may deteriorate.  

In connection with the filing of this annual report on Form 10-K, our management assessed the effectiveness of our internal 
control over financial reporting as of December 31, 2010.  In making this assessment, our management used the criteria set forth by 
Committee of Sponsoring Organizations of the Treadway Commission in Internal Control—Integrated Framework.  Based on our 
assessment using those criteria, management believes that, as of December 31, 2010, our internal control over financial reporting is 
effective.  

36 

 
This annual report does not include an attestation report of our registered public accounting firm regarding internal control 

over financial reporting.  Management’s report was not subject to attestation by the Company’s registered public accounting firm 
pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management’s report in this 
annual report. 

Changes in Internal Control Over Financial Reporting 

There have been no changes in our internal controls over financial reporting during the quarter ended December 31, 2010, 

that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.  

ITEM 9B. Other Information. 

None.  

ITEM 10.    Directors, Executive Officers and Corporate Governance.   

PART III 

The following information appearing in our definitive proxy statement, to be filed no later than 120 days after December 31, 2010, is 
incorporated herein by reference:  

• 
• 
• 

Information appearing under the heading “Election of Directors,” 
Information appearing under the heading “Section 16(a) Beneficial Ownership Reporting Compliance,” 
Information appearing under the heading “Corporate Governance” regarding identification of the Audit Committee and Audit 
Committee financial experts. 

We have adopted a code of business ethics and conduct that applies to our directors, officers and employees, including our 
chief executive officer, chief financial officer, principal accounting officer and persons performing similar functions. A copy of the 
code of business ethics and conduct is available on our website at www.digitalallyinc.com.  We intend to provide information on our 
website regarding amendments to or waivers from the code of business ethics and conduct.  

ITEM 11.    Executive Compensation.   

The information called for by this item is contained in our definitive proxy statement filed pursuant to Regulation 14A not 

later than 120 days after December 31, 2010, in the sections entitled “Director Compensation” and “Executive Compensation” and is 
incorporated herein by reference.  

ITEM 12.    Security Ownership of Certain Beneficial Owners and Management and Related 

Stockholder Matters.  

The information called for by this item is contained in our definitive proxy statement filed pursuant to Regulation 14A not 

later than 120 days after December 31, 2010, in the section titled “Equity Compensation Plan Information as of December 31, 2010” 
and in the section titled “Security Ownership of Certain Beneficial Owners and Management” and is incorporated herein by reference.  

ITEM 13.    Certain Relationships and Related Transactions, and Director Independence.  

The information called for by this item is contained in our definitive proxy statement filed pursuant to Regulation 14A not 
later than 120 days after December 31, 2010, in the section titled “Transactions with Related Persons” and “Corporate Governance” 
regarding director independence and is incorporated herein by reference.  

ITEM 14.    Principal Accounting Fees and Services.  

The information called for by this item is contained in our definitive proxy statement filed pursuant to Regulation 14A not 

later than 120 days after December 31, 2010, in the section titled “Ratification of Appointment of Independent Registered Public 
Accounting Firm” and is incorporated herein by reference.  

37 

 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
ITEM 15.    Exhibits, Financial Statement Schedules.  
Exhibit 
Number 
2.1 

Description 
Plan of Merger among Vegas Petra, Inc., a Nevada corporation, and Digital Ally, 
Inc., a Nevada corporation, and its stockholders, dated November 30, 2004. 

PART IV 

Amended and Restated Articles of Incorporation of Registrant, dated December 13, 
2004. 
Amended and Restated By-laws of Registrant. 
Audit Committee Charter, dated September 22, 2005. 
Compensation Committee Charter, dated September 22, 2005  

Nominating Committee Charter dated December 27, 2007. 

Corporate Governance Guidelines 

Nominating and Governance Charter, Amended and Restated  
 as of February 25, 2010. 
Strategic Planning Committee Charter, dated June 28, 2009. 

Form of Common Stock Certificate. 
Form of Common Stock Purchase Warrant.   
Opinion of Quarles & Brady LLP as to the legality of securities being registered 
(includes consent). 
2005 Stock Option and Restricted Stock Plan. 
2006 Stock Option and Restricted Stock Plan. 
Form of Stock Option Agreement (ISO and Non-Qualified) 2005 Stock Option Plan. 
Form of Stock Option Agreement (ISO and Non-Qualified) 2006 Stock Option Plan. 
Promissory Note Extension between Registrant and Acme Resources, LLC, dated 
May 4, 2006, in the principal amount of $500,000. 
Promissory Note between Registrant and Acme Resources, LLC, dated September 1, 
2004, in the principal amount of $500,000. 

Promissory Note Extension between Registrant and Acme Resources, LLC, dated 
October 31, 2006. 
Software License Agreement with Ingenient Technologies, Inc., dated March 15, 
2004.* 
Software License Agreement with Ingenient Technologies, Inc., dated April 5, 
2005.* 
Stock Option Agreement with Daniels & Kaplan, P.C., dated September 25, 2006. 
Memorandum of Understanding with Tri Square Communications (Hong Kong) Co., 
Ltd. dated November 29, 2005. 
2007 Stock Option and Restricted Stock Plan. 

Form of Stock Option Agreement (ISO and Non-Qualified) 2007 Stock Option Plan. 

Amendment to 2007 Stock Option and Restricted Stock Plan. 

2008 Stock Option and Restricted Stock Plan. 

Form of Stock Option Agreement (ISO and Non-Qualified) 2008 Stock Option Plan. 

Promissory Note with Enterprise Bank dated February 13, 2009. 

Filed 
Herewith 

Incorporated by Reference to: 
Exhibit 2.1 of the Company’s Form SB-2, filed 
October 16, 2006, No. 333-138025 (the “October 
2006 Form SB-2). 
Exhibit 3.1 of the October 2006 Form SB-2. 

Exhibit 3.2 of the October 2006 Form SB-2. 
Exhibit 3.3 of the October 2006 Form SB-2. 
Exhibit 3.4 of the October 2006 Form SB-2. 

Exhibit 3.5 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 
Exhibit 99.1 of the Current Report on Form 8-K 
dated November 20, 2009. 
Exhibit 3.7 of the Annual Report on Form 10K for 
the Year ending December 31, 2009. 
Exhibit 3.8 of the Annual Report on Form 10K for 
the Year ending December 31, 2009. 
Exhibit 4.1 of the October 2006 Form SB-2. 
Exhibit 4.2 of the October 2006 Form SB-2. 
Exhibit 5.1 of the October 2006 Form SB-2. 

Exhibit 10.1 of the October 2006 Form SB-2. 
Exhibit 10.2 of the October 2006 Form SB-2. 
Exhibit 10.3 of the October 2006 Form SB-2. 
Exhibit 10.4 of the October 2006 Form SB-2. 
Exhibit 10.5 of the October 2006 Form SB-2. 

Exhibit 10.6 of the Company’s Amendment No. 1 to 
Form SB-2, filed January 31, 2007, No. 333-138025 
(“Amendment No. 1 to Form SB-2”) 
Exhibit 10.7 of Amendment No. 1 to Form SB-2. 

Exhibit 10.8 of Amendment No. 1 to Form SB-2. 

Exhibit 10.9 of Amendment No. 1 to Form SB-2. 

Exhibit 10.10 of Amendment No. 1 to Form SB-2. 
Exhibit 10.11 of Amendment No. 1 to Form SB-2. 

Exhibit 10.3 of the Company’s Form S-8, filed 
October 23, 2007, No. 333-146874. 
Exhibit 10.13 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 
Exhibit 10.14 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 
Exhibit 10.15 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 
Exhibit 10.16 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 
Exhibit 10.17 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 

First Amendment to Promissory Note with Enterprise Bank dated February 13, 2009.  Exhibit 10.18 of the Annual Report on Form 10K 

First Amendment to Promissory Note with Enterprise Bank dated June 30, 2009. 

Modification and Renewal of Promissory Note with Enterprise Bank dated February 
1, 2010. 
Forms of Restricted Stock Agreement for 2005, 2006, 2007 and 2008 Stock Option 
and Restricted Stock Plans. 
Loan Modification or Renewal Agreement of Promissory Note with Enterprise Bank 
dated March 2, 2011. 
Code of Ethics and Code of Conduct. 

for the Year ending December 31, 2008. 

Exhibit 10.19 of the Quarterly Report on Form 10Q 
for the Quarter ending June 30, 2008. 

Exhibit 10.20 of the Annual Report on Form 10K 
for the Year ending December 31, 2009. 
Exhibit 10.21 of the Annual Report on Form 10K 
for the Year ending December 31, 2009. 

Exhibit 3.5 of the Annual Report on Form 10KSB 
for the Year ending December 31, 2007. 

X 

38 

3.1 

3.2 
3.3 
3.4 

3.5 

3.6 

3.7 

3.8 

4.1 
4.2 
5.1 

10.1 
10.2 
10.3 
10.4 
10.5 

10.6 

10.7 

10.8 

10.9 

10.10 
10.11 

10.12 

10.13 

10.14 

10.15 

10.16 

10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

14.1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 21.1 of the Annual Report on Form 10K for 
the Year ending December 31, 2009. 

Exhibit 5.1 of the October 2006 Form SB-2. 

21.1 

23.1 
23.2 
23.3 
24.1 
31.1 

31.2 

32.1 

32.2 

99.1 

Subsidiaries of Registrant 

Consent of McGladrey & Pullen LLP 
Consent of Quarles & Brady LLP (Included in 5.1 above) 
Consent of Grant Thornton LLP 
Power of Attorney. 
Certificate of Stanton E. Ross, Chief Executive Officer, pursuant to Section 302 of 
the Sarbanes-Oxley Act of 2002. 
Certificate of Thomas J. Heckman, Chief Financial Officer, pursuant to Section 302 
of the Sarbanes-Oxley Act of 2002. 
Certificate of Stanton E. Ross, Chief Executive Officer, pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002. 
Certificate of Thomas J. Heckman, Chief Financial Officer, pursuant to Section 906 
of the Sarbanes-Oxley Act of 2002. 
Audited Financial Statements of Digital Ally, Inc. as of and for the years ended 
December 31, 2010 and 2009. 

X 

X 
X 
X 

X 

X 

X 

X 

* Information marked [*] has been omitted pursuant to a Confidential Treatment Request filed with the Securities and Exchange Commission.  
Omitted material for which confidential treatment has been granted has been filed separately with the Securities and Exchange Commission. 

39 

 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 

this report to be signed on its behalf by the undersigned, thereunto duly authorized.   

DIGITAL ALLY, INC., 
a Nevada corporation 

By:   

/s/ STANTON E. ROSS 
Stanton E. Ross 
President and Chief Executive Officer 

Each person whose signature appears below authorizes Stanton E. Ross to execute in the name of each such person who is 

then an officer or director of the registrant, and to file, any amendments to this Annual Report on Form 10-K necessary or advisable to 
enable the registrant to comply with the Securities Exchange Act of 1934 and any rules, regulations and requirements of the Securities 
and Exchange Commission in respect thereof, which amendments may make such changes in such Report as such attorney-in-fact 
may deem appropriate. 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by 

following persons on behalf of the Registrant and in the capacities and on the dates indicated. 

Signature and Title 

/s/ STANTON E. ROSS 
Stanton E. Ross, Director and Chief Executive Officer 

/s/ LEROY C. RICHIE 
Leroy C. Richie, Director 

/s/ ELLIOT M. KAPLAN 
Elliot M. Kaplan, Director 

/s/ DANIEL F. HUTCHINS 
Daniel F. Hutchins, Director 

/s/ BERNARD A. BIANCHINO 
Bernard A. Bianchino, Director 

/s/ KENNETH L. MCCOY 
Kenneth L. McCoy, Director and Vice President-Marketing 

/s/ THOMAS J. HECKMAN 
Thomas J. Heckman, Chief Financial Officer, Secretary, Treasurer and Principal Accounting 
Officer 

Date 

March 30, 2011 

March 30, 2011 

March 30, 2011 

March 30, 2011 

March 30, 2011 

March 30, 2011 

March 30, 2011 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
  
DIGITAL ALLY, INC. AND SUBSIDIARY 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Page(s)  

Report of Independent Registered Public Accounting Firm ..................................................

F-2 - F-3 

Consolidated Financial Statements: 

Consolidated Balance Sheets – December 31, 2010 and 2009 .............................................

F-4  

Consolidated  Statements of Operations for the Years Ended  

December 31, 2010 and 2009 ..........................................................................................

F-5  

Consolidated Statements of Stockholders’ Equity for the Years Ended  

December 31, 2010 and 2009 ..........................................................................................

F-6  

Consolidated  Statements of Cash Flows for the Years Ended  

December 31, 2010 and 2009  .........................................................................................

F-7  

          Notes to the Consolidated Financial Statements ................................................................

F-8 - F-22 

 
 
 
 
 
  
  
 
 
 
 
   
 
 
 
 
 
  
 
   
   
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Board of Directors 
Digital Ally, Inc. 

We have audited the accompanying consolidated balance sheet of Digital Ally, Inc. (a Nevada corporation) and 
subsidiary as of December 31, 2010, and the related consolidated statements of operations, stockholders’ equity, 
and cash flows for the year then ended. These financial statements are the responsibility of the Company’s 
management. Our responsibility is to express an opinion on these financial statements based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance 
about whether the financial statements are free of material misstatement. The Company is not required to have, 
nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included 
consideration of internal control over financial reporting as a basis for designing audit procedures that are 
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the 
Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also 
includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, 
assessing the accounting principles used and significant estimates made by management, as well as evaluating 
the overall financial statement presentation. We believe that our audit provides a reasonable basis for our 
opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Digital Ally, Inc. and subsidiary as of December 31, 2010, and the results of its operations 
and its cash flows for the year then ended in conformity with accounting principles generally accepted in the 
United States of America. 

Kansas City, Missouri 
March 30, 2011 

2 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Board of Directors 
Digital Ally, Inc. 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Digital  Ally,  Inc.  and  subsidiary  as  of 
December 31,  2009,  and  the  related  consolidated  statements  of  operations  and  stockholders’  equity  and  cash 
flows for the year then ended. These financial statements are the responsibility of the Company’s management. 
Our responsibility is to express an opinion on these financial statements based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance 
about whether the financial statements are free of material misstatement. An audit includes examining, on a test 
basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements.  An  audit  also  includes 
assessing the accounting principles used and significant estimates made by management, as well as evaluating 
the  overall  financial  statement  presentation.  We  believe  that  our  audit  provides  a  reasonable  basis  for  our 
opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Digital Ally, Inc. and subsidiary as of December 31, 2009, and  results of their operations 
and their cash flows for the year then ended, in conformity with U.S. generally accepted accounting principles. 

March 22, 2010 
Kansas City, Missouri 

3 

 
 
 
 
 
 
  
 
  
  
  
 
  
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIGITAL ALLY, INC.  
CONSOLIDATED BALANCE SHEETS  
DECEMBER 31, 2010 AND 2009 

December 31, 
2010 

  December 31, 

2009 

Current assets: 

Assets 

Cash and cash equivalents ..................................................................................  
Accounts receivable-trade, less allowance for doubtful accounts 

of $110,000 - 2010 and $110,000 – 2009 .........................................................  
Accounts receivable-other ..................................................................................  
Inventories .........................................................................................................  
Prepaid expenses ................................................................................................  
Deferred taxes, net .............................................................................................  

$     623,475

$     183,150

    4,779,553
      345,711
    10,088,285
        341,584  
— 

       8,398,353
        476,049
     7,370,505
        224,923  
    1,695,000

Total current assets ........................................................................  

      16,178,608

      18,347,980

Furniture, fixtures and equipment  .............................................................................  
Less accumulated depreciation and amortization ........................................................  

Deferred taxes, net  ...................................................................................................  
Intangible assets, net  ................................................................................................  
Other assets...............................................................................................................  

       3,352,372
        2,307,244
        1,045,128

— 
293,577
           91,133

       3,010,977
        1,592,874
        1,418,103

1,160,000
336,182
           135,674

Total assets ........................................................................................................  

$17,608,446

$21,397,939

Current liabilities: 

Liabilities and Stockholders’ Equity 

Accounts payable ...............................................................................................  
Line of credit .....................................................................................................  
Accrued expenses ...............................................................................................  
Income taxes payable .........................................................................................  
Customer deposits ..............................................................................................  

 $  3,157,033
1,500,000
         728,479
               25,625  

       2,642 

 $  2,000,541
—
             1,781,969
           9,171
           39,924

Total current liabilities ...................................................................  

      5,413,779 

        3,831,605

Commitments and contingencies ...............................................................................  

Stockholders’ equity: 

Common stock, $0.001 par value; 75,000,000 shares authorized; shares 

issued: 16,652,218 – 2010 and 16,169,739 – 2009 ...........................................  
Additional paid in capital ...................................................................................  
Treasury stock, at cost (shares: 508,145 – 2010 and 248,610 - 2009) ...................  
Accumulated deficit ...........................................................................................  

          16,652
     21,649,567

(2,157,226)     

   (7,314,326)

          16,170
     20,007,430

(1,687,465)    
   (769,801)

Total stockholders’ equity ..............................................................  

     12,194,667

     17,566,334

Total liabilities and stockholders’ equity..................................................  

$17,608,446

$21,397,939

See Notes to Consolidated Financial Statements.  

4 

 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
 
  
 
 
 
 
 
  
 
 
  
 
 
 
  
 
  
 
  
 
 
 
  
 
 
  
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
  
  
DIGITAL ALLY, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
YEARS ENDED  
DECEMBER 31, 2010 AND 2009 

2010 

2009 

Product revenue    .........................................................................................
Other revenue ............................................................................................... 

$ 24,581,907 

$ 25,318,294 

629,098 

1,047,959 

Total revenue ...............................................................................................
Cost of revenue ............................................................................................ 
Gross profit ......................................................................................... 

25,211,005 
13,083,756 

26,366,253 
12,933,209 

12,127,249 

13,433,044 

Selling, general and administrative expenses: 

Research and development expense ..................................................... 
Selling, advertising and promotional expense ....................................... 
Stock-based compensation expense ..................................................... 
Charges related to purchase and cancellation of employee stock 
options ............................................................................................. 
Vendor  settlements and credits ........................................................... 
General and administrative expense ..................................................... 
Total selling, general and administrative expenses ......................................... 
Operating loss ..................................................................................... 

  Interest income ............................................................................................. 
  Interest expense ............................................................................................ 
Loss before income tax (provision) benefit .................................................... 
Income tax (provision) benefit  ..................................................................... 
Net loss    .................................................................................................... 

Net loss per share information: 

3,437,959 
2,853,054 
1,755,720 

           — 
           — 
7,874,329 

3,603,696 
3,411,693 
1,399,879 

358,104 
(278,173) 
6,727,512 

15,921,062 

15,222,711 

(3,793,813) 

(1,789,667) 

24,153 
(24,865) 

(3,794,525) 
(2,750,000) 

35,350 
           — 

(1,754,317) 
640,000 

$ (6,544,525) 

$ (1,114,317) 

Basic ................................................................................................
Diluted ................................................................................................

$ (0.40) 
$ (0.40) 

$ (0.07) 
$ (0.07) 

Weighted average shares outstanding: 

Basic ................................................................................................
Diluted ................................................................................................

16,315,026 
16,315,026 

15,797,991 
15,797,991 

See Notes to Consolidated Financial Statements. 

5 

 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
 
  
  
  
 
  
  
 
 
 
  
 
  
  
  
 
  
  
  
 
  
  
 
 
 
 
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
DIGITAL ALLY, INC.  
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
YEARS ENDED DECEMBER 31, 2010 AND 2009  

Common Stock  

Shares  

Amount  

Additional 
Paid In 
Capital 

Treasury 
stock 

Accumulated 
deficit  

Total 

Balance, January 1, 2009 ..............................................................

15,926,077 

$15,926 

$18,428,292 

$(1,624,353) 

$     344,516 

$17,164,381 

Stock-based compensation ............................................................ —   

—   

1,757,983 

Deficiency in tax benefits related to stock-based 

—   

—   

(120,000) 

compensation ................................................................

Restricted common stock grant .....................................................25,000 

25 

(25) 

Stock options exercised at: 

  $1.00 per share ...........................................................................100,000 

  $1.60 per share ...........................................................................142,901 

  $1.95 per share ...........................................................................125,000 

  $2.15 per share ........................................................................... 5,000 

100 

143 

125 

5 

99,900 

228,499 

243,625 

10,745 

Common stock surrendered as consideration for cashless 

exercise of stock options..........................................................

(154,239) 

(154) 

(321,589) 

—   

—   

—   

—   

—   

—   

—   

—   

Purchase of 38,250 common shares for treasury ............................ —  

—  

—  

(63,112)   

Purchase and cancellation of employee stock options .................... —   

—   

(320,000) 

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

1,757,983 

(120,000) 

— 

100,000 

228,642 

243,750 

10,750 

(321,743) 

(63,112) 

(320,000) 

Net loss........................................................................................ —   

—   

—   

—   

(1,114,317) 

(1,114,317) 

Balance, December 31, 2009 ........................................................

16,169,739 

16,170 

20,007,430 

(1,687,465) 

(769,801)  

17,566,334 

Stock-based compensation ............................................................ —   

Deficiency in tax benefits related to stock-based 

—   

compensation ................................................................

—   

—   

1,755,720 

(125,000) 

Stock options exercised at: 

  $1.00 per share ...........................................................................230,000 

  $1.60 per share ...........................................................................250,000 

  $1.78 per share ...........................................................................

500 

  $2.15 per share ...........................................................................100,000 

230 

250 

—   

100 

229,770 

399,750 

890 

214,900 

Common stock surrendered as consideration for cashless 

exercise of stock options..........................................................

(348,890) 

(349) 

(833,642) 

Restricted common stock grant .....................................................250,869 

251 

(251) 

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—   

1,755,720 

(125,000) 

230,000 

400,000 

890 

215,000 

(833,991) 

— 

(469,761) 

Purchase of 259,535 common shares for treasury .......................... —   

Net loss........................................................................................ —   

—   

—   

—   

(469,761)  

—   

—   

(6,544,525) 

(6,544,525) 

Balance, December 31, 2010 ........................................................

16,652,218 

$16,652 

$21,649,567 

$(2,157,226) 

$(7,314,326) 

$12,194,667 

See Notes to Consolidated Financial Statements. 

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DIGITAL ALLY, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS  
YEARS ENDED DECEMBER 31, 2010 AND 2009 

2010 

2009 

Cash Flows From Operating Activities: 

Net loss ......................................................................................................... $ (6,544,525) 
Adjustments to reconcile net loss to net cash flows 

$ (1,114,317) 

used in operating activities: 

Depreciation and amortization ................................................................
Stock based compensation ......................................................................
Provision for inventory obsolescence ......................................................
Provision for bad debts...........................................................................
Deferred tax provision (benefit) ..............................................................

799,370 
1,755,720 
173,152 
— 
2,855,000 

914,856 
1,757,983 
31,304 
34,066 
(535,000) 

Change in assets and liabilities: 
(Increase) decrease in: 

Accounts receivable - trade ....................................................................
Accounts receivable - other ....................................................................
Inventories.............................................................................................
Prepaid income taxes .............................................................................
Prepaid expenses....................................................................................
Other assets ...........................................................................................

Increase (decrease) in: 

Accounts payable ...................................................................................
Accrued expenses ..................................................................................
Income taxes payable .............................................................................
Customer deposits ..................................................................................

3,618,800 
130,338 
(2,890,932) 
— 
(116,661) 
44,541 

1,156,492 
(1,136,891) 
16,454 
(37,282) 

Net cash used in operating activities ...............................................................

(176,424) 

Cash Flows from Investing Activities: 

Purchases of furniture, fixtures and equipment ...............................................
Additions to intangible assets .........................................................................

Net cash used in investing activities ...............................................................

Cash Flows from Financing Activities: 

Net borrowings of line-of-credit  ....................................................................
Proceeds from exercise of stock options and warrants .....................................
Deficiency in tax benefits related to stock-based compensation .......................
Purchase of common shares for treasury .........................................................
Purchase of employee stock options ...............................................................

(341,395) 
(42,395) 

(383,790) 

1,500,000 
95,300 
(125,000) 
(469,761) 
— 

Net cash provided by (used in) financing activities .........................................

1,000,539 

(2,190,113) 
(61,873) 
958,152 
85,943 
(7,007) 
13,392 

(791,024) 
728,345 
9,171 
(44,115) 

(210,237) 

(539,772) 
(31,075) 

(570,847) 

— 
261,399 
(120,000) 
(63,112) 
(320,000) 

(241,713) 

Net increase (decrease) in cash and cash equivalents ..............................................
Cash and cash equivalents, beginning of period .....................................................

440,325 
183,150 

(1,022,797) 
1,205,947 

Cash and cash equivalents, end of period ............................................................... $       623,475 

$       183,150 

Supplemental disclosures of cash flow information: 

Cash payments for interest ............................................................................. $         24,865 

$                  — 

Cash payments for income taxes .................................................................... $         15,783 

$         21,811 

Supplemental disclosures of non-cash investing and financing activities: 

       Restricted common stock grant ....................................................................... $         58,750 
       Common stock surrendered as consideration for exercise of stock options ....... $       833,991 

$         58,750 
$       321,743 

See Notes to Consolidated Financial Statements.  

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DIGITAL ALLY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

Nature of Business:  

Digital Ally, Inc. (the “Company”) produces digital video imaging, audio recording and related storage products for use in law 
enforcement and security applications.  Its current products are an in-car digital video/audio recorder contained in a rear-view mirror, 
a weather-resistant mobile digital video recording system for use on motorcycles, ATV’s and boats, a miniature digital video system 
designed to be worn on an individual’s body and a digital video/audio recorder contained in a flashlight sold to law enforcement 
agencies and other security organizations.  The Company has recently introduced a laser speed detection device and a thermal imaging 
camera that will be offered primarily to law enforcement agencies. The Company has active research and development programs to 
adapt its technologies to other applications.  The Company has the ability to integrate electronic, radio, computer, mechanical, and 
multi-media technologies to create unique solutions to address needs in a variety of other industries and markets, including mass 
transit, school bus, taxi cab and the military.  

The Company was originally incorporated in Nevada on December 13, 2000 as Vegas Petra, Inc. and had no operations until 
2004.  On November 30, 2004, the Company entered into a Plan of Merger with Digital Ally, Inc., at which time the merged entity 
was renamed Digital Ally, Inc.  Since inception through early 2006, the Company was considered a development stage company, with 
its activities focused on organizational activities, including design and development of product lines, implementing a business plan, 
establishing sales channels, and development of business strategies.  In late March 2006, the Company shipped its first completed 
product, and became an operating company for financial accounting and reporting purposes.  

The following is a summary of the Company’s Significant Accounting Policies:  

Basis of Consolidation:  

The accompanying financial statements include the consolidated accounts of the Company and its wholly-owned subsidiary, 

Digital Ally International, Inc.  All intercompany balances and transactions have been eliminated during consolidation. 

The Company formed Digital Ally International, Inc. during August 2009 to facilitate the export sales of its products.  

Fair Value of Financial Instruments:  

The carrying amounts of financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and 

line of credit, approximate fair value because of the short-term nature of these items.  

Revenue Recognition:  

Revenues from the sale of products are recorded when the product is shipped, title and risk of loss have transferred to the 
purchaser, payment terms are fixed or determinable and payment is reasonably assured.   Customers do not have a right to return the 
product other than for warranty reasons for which they would only receive repair services or replacement product.  

The Company sells through two separate and distinct channels: 

• 

• 

Sales to domestic customers are generally made direct to the end customer (typically a law enforcement agency) 
through commissioned third-party sales agents.  Revenue is recorded when the product is shipped to the end customer. 

Sales to international customers are generally made through independent distributors who purchase products from the 
Company at a wholesale price and sell to the end user (typically law enforcement agencies) at a retail price.  The 
international distributor retains the margin as their compensation.  The international distributor maintains product 
inventory, customer receivables and all related risks and rewards of ownership.  Revenue is recorded when the 
product is shipped to the international distributor consistent with the terms of the distribution agreement.  
Occasionally, the Company contracts directly with the foreign customer for the sale of products and we pay 
commissions to the distributor responsible for the sale.   

Sales taxes collected on products sold are excluded from revenues and are reported as an accrued expense in the accompanying 

balance sheets until payments are remitted. 

8 

 
 
  Other revenue is comprised of revenues from repair services, leasing services and the sale of scrap and excess raw material and 
component parts.  Revenue is recognized upon shipment of the product and acceptance of the service or materials to the end customer. 

Sales returns and allowances aggregated $801,601 and $1,765,203 for the years ended December 31, 2010 and 2009, 

respectively.  

Use of Estimates:  

The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the 
United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues 
and expenses during the reporting period.  Actual results could differ from those estimates.  

Cash and cash equivalents:  

Cash and cash equivalents include funds on hand, in bank and short-term investments with original maturities of ninety (90) 
days or less.  Included in the Company’s cash and cash equivalents as of December 31, 2010 are short-term investments in repurchase 
agreements with its bank of approximately $710,000, which is collateralized 105% by the pledge of government agency securities.  

Accounts Receivable:  

Accounts receivable are carried at original invoice amount less an estimate made for doubtful receivables based on a review of 

all outstanding amounts on a weekly basis.  The Company determines the allowance for doubtful accounts by regularly evaluating 
individual customer receivables and considering a customer’s financial condition, credit history, and current economic conditions.  
Trade receivables are written off when deemed uncollectible.  Recoveries of trade receivables previously written off are recorded 
when received.  

A trade receivable is considered to be past due if any portion of the receivable balance is outstanding for more than thirty (30) 

days beyond terms.  No interest is charged on overdue trade receivables.  

Inventories:  

Inventories consist of electronic parts, circuitry boards, camera parts and ancillary parts (collectively “components”), work-in-

process and finished goods, and are carried at the lower of cost (First-in, First-out Method) or market value.  The Company determines 
the estimate for the reserve for slow moving or obsolete inventories by regularly evaluating individual inventory levels, projected sales 
and current economic conditions.  

Furniture, fixtures and equipment:  

Furniture, fixtures and equipment is stated at cost net of accumulated depreciation.  Additions and improvements are capitalized 
while ordinary maintenance and repair expenditures are charged to expense as incurred.  Depreciation is recorded by the straight-line 
method over the estimated useful life of the asset, which ranges from 3 to 10 years.  

Intangible assets:  

Intangible assets include deferred patent costs and license agreements.  Legal expenses incurred in preparation of patent 

application have been deferred and will be amortized over the useful life of granted patents.  Costs incurred in preparation of 
applications that are not granted will be charged to expense at that time.  The Company has entered into several sublicense agreements 
whereby it has been assigned the exclusive rights to certain licensed materials used in our products.  These sublicense agreements 
generally require upfront payments to obtain the exclusive rights to such material.  The Company capitalizes the upfront payments as 
intangible assets and amortizes such costs over their estimated useful life.  

Long-Lived Assets:  

Long-lived assets such as property, plant and equipment and purchased intangible assets subject to amortization are reviewed for 

impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.  If 
circumstances require a long-lived asset or asset group be tested for possible impairment, the Company first compares undiscounted 
cash flows expected to be generated by that asset or asset group to its carrying value.  If the carrying value of the long-lived asset or 
asset group is not recoverable on an undiscounted cash flow basis, an impairment is recognized to the extent that the carrying value 
exceeds its fair value.  Fair value is determined through various valuation techniques including discounted cash flow models, quoted 
market values and third-party appraisals, as considered necessary.  As of December 31, 2010 and December 31 2009, there was no 
impairment in the carrying value of long-lived assets.  

9 

 
Warranties:  

The Company’s products carry explicit product warranties that extend two years from the date of shipment.  The Company 

records a provision for estimated warranty costs based upon historical warranty loss experience and periodically adjusts these 
provisions to reflect actual experience.  Accrued warranty costs are included in accrued expenses.  

Customer deposits:  

The Company requires deposits in advance of shipment for certain customer sales orders, in particular when accepting orders 

from foreign customers for which the Company does not have a payment history.  Customer deposits are reflected as a current liability 
in the accompanying balance sheets.  

Shipping and Handling Costs:  

Shipping and handling costs for outbound sales orders totaled $80,794 and $103,136 for the years ended December 31, 2010 and 

2009, respectively.  Such costs are included in selling, general and administrative expenses in the statements of operations.  

Advertising Costs:  

Advertising expense includes costs related to trade shows and conventions, promotional material and supplies, and media costs. 

Advertising costs are expensed in the period in which they are incurred.  The Company incurred total advertising expense of 
approximately $732,336 and $518,138 for years ended December 31, 2010 and 2009, respectively.  Such costs are included in selling, 
general and administrative expenses in the statements of operations.  

Income Taxes:  

Deferred taxes are provided for by the liability method wherein deferred tax assets are recognized for deductible temporary 

differences and operating loss and tax credit carryforwards and deferred tax liabilities are recognized for taxable temporary 
differences.  Temporary differences are the differences between the reported amounts of assets and liabilities and their tax basis. 
Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some 
portion or all of the deferred tax assets will not be realized.  Deferred tax assets and liabilities are adjusted for the effects of changes in 
tax laws and rates on the date of enactment.  

  We have adopted the provisions of FASB ASC 740 "Income Taxes" that provides a framework for accounting for uncertainty 

in income taxes and provided a comprehensive model to recognize, measure, present, and disclose in our financial statements 
uncertain tax positions taken or expected to be taken on a tax return. We initially recognize tax positions in the financial statements 
when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions are initially 
and subsequently measured as the largest amount of tax benefit that is greater than 50% likely of being realized upon ultimate 
settlement with the tax authority assuming full knowledge of the position and all relevant facts. Application requires numerous 
estimates based on available information. We consider many factors when evaluating and estimating our tax positions and tax benefits, 
and our recognized tax positions and tax benefits may not accurately anticipate actual outcomes. As we obtain additional information, 
we may need to periodically adjust our recognized tax positions and tax benefits. These periodic adjustments may have a material 
impact on our consolidated statements of operations.  

The Company’s policy is to record estimated interest and penalties related to the underpayment of income taxes as income tax 

expense in the statements of operations.  There was no interest expense related to the underpayment of estimated taxes during the 
years ended December 31, 2010 and 2009.  There have been no penalties in 2010 and 2009. 

Research and Development Expenses:  

The Company expenses all research and development costs as incurred.  Research and development expenses incurred for the 

years ended December 31, 2010 and 2009 were approximately $3,437,959 and $3,603,696, respectively. 

Stock-Based Compensation:  

The Company grants stock-based compensation to its employees, board of directors and certain third party contractors.  Share-

based compensation arrangements may include the issuance of options to purchase common stock in the future or the issuance of 
restricted stock which generally are subject to vesting requirements.  The Company records stock-based compensation expense for all 
stock-based compensation granted after January 1, 2006 based on the grant-date fair value. The Company recognizes these 
compensation costs on a straight-line basis over the requisite service period of the award.  

10 

 
  
The Company estimates the grant-date fair value of stock-based compensation using the Black-Scholes valuation model. 

Assumptions used to estimate compensation expense are determined as follows:  

• 

• 

• 

• 

• 

Expected term is determined using the contractual term and vesting period of the award;  
Expected volatility of award grants made in the Company’s plan is measured using the weighted average of historical 
daily changes in the market price of the Company’s common stock over the period equal to the expected term of the 
award;  
Expected dividend rate is determined based on expected dividends to be declared;  
Risk-free interest rate is equivalent to the implied yield on zero-coupon U.S. Treasury bonds with a maturity equal to the 
expected term of the awards; and  
Forfeitures are based on the history of cancellations of awards granted and management’s analysis of potential 
forfeitures.  

Income per Share:  

In June 2008, the FASB issued authoritative guidance entitled “Determining Whether Instruments Granted in Share-Based 

Payment Transactions Are Participating Securities” (ASC 260-10-65-1).  Under this guidance, unvested share-based payment awards 
that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall 
be included in the computation of income (loss) per share pursuant to the two-class method for all periods presented.  The two-class 
method is an income (loss) allocation formula that treats a participating security as having rights to undistributed income (loss) that 
would otherwise have been available to common shareholders.  The Company’s service-based restricted stock awards contain non-
forfeitable rights to dividends and are considered participating securities.  The Company adopted this standard effective January 1, 
2009; therefore, service-based restricted stock awards were included in the calculation of income (loss) per share using the two-class 
method for the years ended December 31, 2010 and 2009.  Unvested service-based restricted shares totaled 205,894 and 25,000 at 
December 31, 2010 and 2009, respectively.  Basic income (loss) per share is calculated by first allocating income (loss) between 
common shareholders and participating securities.  Income (loss) attributable to common shareholders are divided by the weighted 
average number of common shares outstanding during the period.  Diluted income (loss) per share is calculated by giving effect to 
dilutive potential common shares outstanding during the period.  The dilutive effect of stock options is determined based on the 
treasury stock method.  The dilutive effect of service-based restricted stock awards is based on the more dilutive of the treasury stock 
method or the two-class method assuming a reallocation of undistributed income (loss) to common shareholders after considering the 
dilutive effect of potential common shares other than the participating unvested restricted awards. 

Segments of Business:  

Management has determined that its operations are comprised of one reportable segment:  the sale of portable digital video and 

audio recording devices.  For the years ended December 31, 2010 and 2009, sales by geographic area were as follows:  

Sales by geographic area:   

United States of America ...............................................$ 23,428,355
Foreign ................................................................
1,782,650

$ 22,394,326
3,971,297

$ 25,211,005

$ 26,366,253

Year Ended December 31, 
2010  

2009  

Sales to customers outside of the United States are denominated in U.S. dollars.  All Company assets are physically located within the 
United States.  

Recent Accounting Pronouncements: 

In March 2010, the FASB ratified the milestone method of revenue recognition. Under this new standard, an entity can 
recognize contingent consideration earned from the achievement of a substantive milestone in its entirety in the period in which the 
milestone is achieved. A milestone is defined as an event (i) that can only be achieved based in whole or in part on either the entity’s 
performance or on the occurrence of a specific outcome resulting from the entity’s performance (ii) for which there is substantive 
uncertainty at the date the arrangement is entered into that the event will be achieved and (iii) that would result in additional payments 
being due to the entity. This guidance is effective for annual periods beginning after June 15, 2010, but may be adopted earlier as of 
the beginning of an annual period. The Company is currently evaluating the effect, if any, that this guidance will have on its financial 
position and results of operations.  

11 

 
 
  
 
 
 
 
  
  
  
  
  
  
  
  
 
 
  
  
  
 
In September 2009, the FASB issued authoritative guidance regarding multiple-deliverable revenue arrangements. This 
guidance addresses how to separate deliverables and how to measure and allocate consideration to one or more units of accounting. 
Specifically, the guidance requires that consideration be allocated among multiple deliverables based on relative selling prices. The 
guidance establishes a selling price hierarchy of (1) vendor-specific objective evidence, (2) third-party evidence and (3) estimated 
selling price. This guidance is effective for annual periods beginning after June 15, 2010, but may be adopted earlier as of the 
beginning of an annual period. The Company is currently evaluating the effect, if any, that this guidance will have on its financial 
position and results of operations.  

NOTE 2.   CONCENTRATION OF CREDIT RISK AND MAJOR CUSTOMERS  

Financial instruments that potentially subject the Company to concentrations of credit risk consist of accounts receivable.  Sales 

to domestic customers are typically made on credit and the Company generally does not require collateral.  The Company performs 
ongoing credit evaluations of its customers’ financial condition and maintains an allowance for estimated losses.  Accounts are written 
off when deemed uncollectible and accounts receivable are presented net of an allowance for doubtful accounts.  The allowance for 
doubtful accounts totaled $110,000 and $110,000 as of December 31, 2010 and December 31, 2009, respectively.  

The Company sells primarily through a network of unaffiliated international distributors for foreign sales and independent sales 
agents for domestic sales.  Two distributor/agents individually exceeded 10% and in the aggregate represented $8,086,905, or 32% of 
total revenues for the year ended December 31, 2010.   Three distributor/agents individually exceeded 10% and in the aggregate 
represented $11,099,130, or 42% of total revenues for the year ended December 31, 2009.  No customer’s receivable balance 
exceeded 10% of total accounts receivable as of December 31, 2010.   

The Company purchases finished circuit boards and other proprietary component parts from suppliers located in the United 
States and on a limited basis from Asia.  Although the Company obtains certain of these components from single source suppliers, 
management has located or is in process of locating alternative suppliers to reduce the risk in most cases to supplier problems that 
could result in significant production delays.  The Company has not historically experienced any significant supply disruptions from 
any of its principal vendors, and does not anticipate future supply disruptions.  The Company acquires most of its components on a 
purchase order basis and does not have long-term contracts with its suppliers.  

NOTE 3.   ACCOUNTS RECEIVABLE  

The allowance for doubtful accounts receivable was comprised of the following for the years ended December 31, 2010 and 

December 31, 2009:  

Beginning balance ................................................. 
Provision for bad debts .......................................... 
    Charge-offs  to allowance, net of recoveries ........... 

    Ending balance ...................................................... 

December 31, 
 2010  
$110,000 

  —   
  — 

December 31, 
 2009  
$   90,000 
34,066 
(14,066) 

$110,000   

$110,000 

NOTE 4.   INVENTORIES  

Inventories consisted of the following at December 31, 2010 and December 31, 2009:  

Raw material and component parts ......................... 
Work-in-process .................................................... 
    Finished goods ...................................................... 

            Subtotal ......................................................... 
    Reserve for excess and obsolete inventory ............. 

        Total .............................................................. 

December 31, 
 2010  
$   4,272,304 

88,635   

6,460,924 

December 31, 
 2009  
$3,915,440 
487,266 
3,528,225 

10,821,863 
(733,578)   
$10,088,285   

7,930,931 
(560,426) 

$7,370,505 

Finished goods inventory includes units held by potential customers and sales agents for demonstration, test and evaluation 
purposes.  The cost of such units totaled $872,369 and $933,986 as of December 31, 2010 and December 31, 2009, respectively.  

12 

 
 
  
  
 
  
  
  
  
    
  
 
 
  
 
 
  
  
 
  
  
  
  
    
  
  
  
     
  
 
 
  
 
NOTE 5. FURNITURE, FIXTURES AND EQUIPMENT 

Furniture, fixtures and equipment consisted of the following at December 31, 2010 and 2009:  

Office furniture, fixtures and equipment .................  
Warehouse and production equipment ....................  
    Tradeshow equipment  ..........................................  
    Leasehold improvements .......................................  
    Website development ............................................  
    Rental equipment  .................................................  
   Total cost ...........................................................  

Less: accumulated depreciation and amortization ...  

Net furniture, fixtures and equipment .....................  

NOTE 6. INTANGIBLE ASSETS 

Estimated 
Useful Life 

3-10 years 
3-5 years 
3-5 years 
2-5 years 
3 years 
3 years 

2010  
$1,662,397 
1,356,773 
178,437 
80,167 
11,178 
63,420 

2009  
$1,594,568 
1,129,821 
168,450 
74,460 
11,178 
32,500 

3,352,372 

3,010,977 

      (2,307,244) 

   (1,592,874) 

    $1,045,128 

$1,418,103 

Intangible assets consisted of the following at December 31, 2010 and 2009: 

December 31, 2010 
Accumulated 
amortization 

Net carrying 
value  

Gross value 

Gross value 

December 31, 2009  

Accumulated 
amortization 

Net carrying value 

Amortized intangible assets: 

Licenses ................................................................

$255,000 

$163,869 

$   91,131 

$ 255,000 

$78,869 

$176,131 

Unamortized intangible assets: 

Patents and trademarks pending .............................

202,446 

     — 

202,446 

160,051 

     — 

160,051 

        Total .............................................................

$457,446 
======== 

$163,869 
$ 293,577 
=======  ======== 

$ 415,051 
======== 

$78,869 
======= 

$336,182 
======== 

Patents and trademarks pending will be amortized beginning at the time they are issued by the appropriate authorities.  If 

issuance of the final patent or trademark is denied, then the amount deferred will be immediately charged to expense.  

Amortization expense for the years ended December 31, 2010 and 2009 was $85,000 and $60,536, respectively. Estimated 

amortization for intangible assets with definite lives for the next five years ending December 31 and thereafter is as follows:  

Year ending December 31: 

2011   .........................................................................................  
2012   .........................................................................................  
2013   .........................................................................................  
2014  ..........................................................................................  
2015  and thereafter ....................................................................  

 $66,667 
     24,464 
          — 
          — 
          — 

 $91,131 

NOTE 7.   PLEDGED ASSETS AND BANK LINE OF CREDIT 

On March 2, 2011, the Company amended its existing credit facility with a bank whereby the maximum available borrowings 
was reduced to $1.7 million and the minimum tangible net worth requirement was reduced to $10,000,000.   The maximum available 
borrowings were $2.5 million and the minimum tangible net worth requirement was $15 million prior to such amendment.  The 
amendment was necessary to accommodate the Company’s noncash charge to earnings of $4.2 million during the fourth quarter 2010 
due to the increase in the valuation reserve on deferred tax assets as of December 31, 2010.  The line of credit is secured by eligible 
trade receivables, inventory and equipment and bears variable interest at the bank’s prime rate (3.25% at December 31, 2010) minus 
0.50%, with a floor of 5.50%.  The line of credit agreement, as amended, contains a covenant that requires the Company to maintain 
tangible net worth (as defined in the agreement and determined at quarter end) of $10.0 million as of December 31, 2010 and at each 

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calendar quarter end thereafter.  As of December 31, 2010 there were borrowings totaling $1.5 million outstanding under this credit 
facility and after consideration of outstanding letters of credit, the Company has limited or no amounts available for future 
borrowings.  As of December 31, 2009, there were no amounts outstanding and there were no borrowings under the credit facility 
during the year ended December 31, 2009.  The existing line of credit matures on June 12, 2011 and management is seeking to renew 
or replace the credit facility with another bank, although there can be no assurance that it will be successful on commercially 
reasonable terms.   

Tangible net worth as defined in the credit agreement was approximately $11.5 million as of December 31, 2010, compared to 

the required minimum of $10.0 million.  The credit facility defines tangible net worth as the net book value of the Company’s total 
assets, excluding total liabilities and intangible assets.  Intangible assets is defined to include general intangibles, software (purchased 
or developed in-house); accounts receivable and advances due from officers, directors, employees stockholders and affiliates; 
leasehold improvements net of depreciation; licenses; goodwill; prepaid expenses; escrow deposits; covenants not to compete; the 
excess of cost over book value of acquired assets; franchise fees; organizational costs; finance reserves held for recourse obligations 
capitalized research and development costs; and the capitalized costs of patents, trademarks, service marks and copyrights net of 
amortization. 

NOTE 8.   ACCRUED EXPENSES  

Accrued expenses consisted of the following at December 31, 2010 and December 31, 2009:  

Accrued warranty expense ................................................................
$228,233 
Accrued sales commissions ................................................................
51,596 
Accrued payroll and related fringes .............................................................360,713 
Employee separation agreement ................................................................
            — 
 ................................................................................................ 87,937 
Other   

December 31,  
2010  

December 31, 
 2009  

$   277,137 
933,402 
343,371 
182,661 
45,398 

$728,479 

$1,781,969 

Accrued warranty expense was comprised of the following for the year ended December 31, 2010:  

Beginning balance.....................................................
Provision for warranty expense ................................
Charges applied to warranty reserve ..........................

$277,137 
135,906 
(184,810) 

Ending balance……………………………...  $228,233 

NOTE 9.   INCOME TAXES 

The components of income tax (provision) benefit for the years ended December 31, 2010 and 2009 are as follows: 

Current taxes: 
     Federal  ..................................................  
     State .......................................................  

Total current taxes  ......................................  
Deferred tax (provision) benefit ...................  

2010 

2009 

$               — 

  (20,000)      

$             — 
       (15,000)      

 (20,000) 
(2,730,000) 

      (15,000) 
      655,000 

Income tax (provision) benefit .....................  

$(2,750,000) 

$   640,000 

Total income tax (provision) benefit allocation: 
     Loss from operations  ........................................... 

$(2,750,000)      

$   640,000 

     Stockholders’ equity, for compensation  expense for  
     financial reporting purposes in excess of amounts 
     recognized for tax reporting purposes  ...................  

(125,000)          

     ( 105,000) 

$(2,855,000) 

$   535,000 

14 

 
 
  
  
  
 
  
 
 
 
 
 
 
 
  
 
  
   
 
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
The Company received total consideration of $845,890 and $261,399 during the year ended December 31, 2010 and 2009, 

respectively, from the exercise of stock purchase options and warrants.  The Company realized an aggregate tax deduction 
approximating $329,737 and $288,350 relative to the exercise of such stock options during the year ended December 31, 2010 and 
2009, respectively.  The related deficiency in tax benefits aggregated $125,000 for the year ended December 31, 2010, which has been 
allocated directly to additional paid in capital. 

During April 2009, the Company repurchased and cancelled outstanding stock options from a former employee to acquire a total 

of 950,000 shares of common stock for approximately $320,000.  The repurchase/cancellation of these stock options resulted in a net 
deficiency compared to the net deferred tax benefit previously recorded.  The related deficiency in tax benefits aggregated $120,000 
for the year ended December 31, 2009.  

A reconciliation of the income tax (provision) benefit at the statutory rate of 34% for the years ended December 31, 2010 and 

2009 to the Company’s effective tax rate is as follows: 

U.S. Statutory tax rate ...............................................  
State taxes, net of Federal benefit ..............................  
State tax credits ........................................................  
Federal Research and development tax credits ...........  
Stock based compensation  .......................................  
Change in valuation reserve on deferred tax assets  ...  
Other, net .................................................................  

2010  

34.0% 
  3.4% 
5.1% 
5.8% 
(2.4)% 
(114.1)% 
(4.3)% 

2009  

34.0% 
  2.7% 
2.3% 
10.3% 
(9.7)% 
—% 
(3.1)% 

Income tax (provision) benefit ..................................  

(72.5)% 

36.5% 

Significant components of the Company’s deferred tax assets (liabilities) as of December 31, 2010 and 2009 are as follows: 

Deferred tax assets: 
     Stock-based compensation  ....................................  
     Start-up costs .........................................................  
     Inventory reserves ..................................................  
     Uniform capitalization of inventory costs ...............  
     Allowance for doubtful accounts receivable ...........  
     Other reserves ........................................................  
     Accrued expenses  .................................................  
     Net operating loss carryforward .............................  
     Research and development tax credit carryforward .  
     Alternative minimum tax credit carryforward .........  
     State jobs credit carryforward .................................  
     State research and development credit carryforward  
     Other .....................................................................  

2010  

2009  

$ 1,555,000 
165,000 
270,000 
20,000 
     40,000 
     140,000 
     135,000  
1,185,000 

815,000          
90,000          
100,000          
145,000          

5,000 

$ 1,422,000 
165,000 
211,000 
18,000 
     42,000 
     105,000 
     138,000  
356,000 
595,000        
92,000        
65,000        
65,000        
 5,000 

Total deferred tax assets..............................................  
     Valuation reserve ...................................................  

4,665,000 
  (4,495,000) 

3,214,000 
  (165,000) 

Net deferred tax assets ................................................  
Deferred tax liabilities: 
     Domestic international sales company ....................  
     Equipment depreciation .........................................  

170,000 

3,049,000 

(100,000) 
(70,000) 

             — 
(194,000) 

Net deferred tax assets (liability) .................................  

$             — 

$ 2,855,000 

Net deferred tax asset (liability) are classified in our 
consolidated balance sheets as follows: 
     Current ..................................................................  
     Non-current ...........................................................  

15 

$             — 
$             — 

$ 1,695,000 
$ 1,160,000 

 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
The valuation allowance on deferred tax assets totaled $4,495,000 and $165,000 as of December 31, 2010 and December 31, 

2009, respectively. We record the benefit we will derive in future accounting periods from tax losses and credits and deductible 
temporary differences as “deferred tax assets,” which are included in the caption “Deferred income taxes, net” on our consolidated 
balance sheets.  In accordance with Accounting Standards Codification (ASC) 740, “Income Taxes,” we record a valuation allowance 
to reduce the carrying value of our deferred tax assets if, based on all available evidence, it is more likely than not that some or all of 
the deferred tax assets will not be realized. At December 31, 2009, we had recorded a valuation allowance of $165,000 based on our 
assessment of the realizability of our deferred tax assets at that date. At December 31, 2009, we assessed the realizability of our 
deferred tax assets and the amount of our valuation allowance. We considered that business conditions had deteriorated late in 2008 
and would likely continue to be weak through the first half of 2009. We also considered our cumulative profit over the previous three-
year period and our future profit potential. Based on our assessment of these and other relevant factors, we determined that there was 
not sufficient positive or negative evidence to warrant an increase or decrease in the amount of the valuation allowance and that a 
valuation allowance of $165,000 was appropriate at December 31, 2009. 

The economic recession and its effect on state and local governmental budgets in particular remained weak in the first half of 

2010 and the Company incurred operating losses during this period. Law enforcement agencies are our primary customer and are 
typically funded through state and local tax roles. The economic recession showed improvement in the second half of 2010 but the 
impact to state and local budgets are still uncertain at best. Despite the improvement in general economic conditions and our ongoing 
cost containment efforts, we incurred additional losses in the third and fourth quarters of 2010 that placed us in a three year 
cumulative loss position at December 31, 2010. Although we expect that general economic and business conditions will likely 
continue to improve in 2011, we determined there was not sufficient positive evidence regarding our potential for future profits to 
outweigh the negative evidence of our three year cumulative loss position under the guidance provided in ASC 740.  Therefore, we 
determined that our valuation allowance should be increased to $4,495,000 to fully reserve our deferred tax assets at December 31, 
2010. We expect to continue to maintain a full valuation allowance until we determine that we can sustain a level of profitability that 
demonstrates our ability to realize these assets. To the extent we determine that the realization of some or all of these benefits is more 
likely than not based upon expected future taxable income, a portion or all of the valuation allowance will be reversed.  Such a 
reversal would be recorded as an income tax benefit and, for some portion related to deductions for stock option exercises, an increase 
in shareholders' equity. 

At December 31, 2010, the Company had available approximately $3,240,000 of net operating loss carryforwards available to 

offset future taxable income generated.  Such tax net operating loss carryforwards expire between 2024 and 2030.  In addition, the 
Company had research and development tax credit carryforwards totaling $815,000 available as of December 31, 2010, which expire 
between 2023 and 2030.   

The Internal Revenue Code contains provisions under Section 382 which limit a company's ability to utilize net operating loss 
carry-forwards in the event that it has experienced a more than 50% change in ownership over a three-year period.  Current estimates 
prepared by the Company indicate that due to ownership changes which have occurred, approximately $765,000 of its net operating 
loss and $175,000 of its research and development tax credit carryforwards are currently subject to an annual limitation of 
approximately $1,151,000, but may be further limited by additional ownership changes which may occur in the future.  As stated 
above, the net operating loss and research and development credit carryforwards expire between 2024 and 2030, allowing the 
Company to potentially utilize all of the limited net operating loss carry-forwards during the carryforward period.  

As discussed in Note 1, "Summary of Significant Accounting Policies," tax positions are evaluated in a two-step process. We 
first determine whether it is more likely than not that a tax position will be sustained upon examination. If a tax position meets the 
more-likely-than-not recognition threshold, it is then measured to determine the amount of benefit to recognize in the financial 
statements. The tax position is measured as the largest amount of benefit that is greater than 50% likely of being realized upon 
ultimate settlement. Management has identified no tax positions taken that would meet or exceed these thresholds and therefore there 
are no gross interest, penalties and unrecognized tax expense/benefits that are not expected to ultimately result in payment or receipt 
of cash in the consolidated financial statements. 

The Company’s federal and state income tax returns are closed for examination purposes by relevant statute for 2006 and all 

prior tax years.  The Company has received notice that its 2008 federal income tax return has been selected for examination.  The 
examination process has just commenced.  
NOTE 10.  COMMITMENTS AND CONTINGENCIES  

Lease commitments.  The Company has several non-cancelable long-term operating lease agreements for office space and 
warehouse space.  The agreements expire at various dates through December 2012.  The Company has also entered into month-to-
month leases for equipment and facilities.  Rent expense for the years ended December 31, 2010 and 2009 was $407,070 and 
$390,196, respectively, related to these leases.  The future minimum amounts due under the leases are as follows:   

16 

 
 
 
 
Year ending December 31: 

2011  .........................................................................................  
2012  .........................................................................................  
2013  .........................................................................................  
2014   ........................................................................................  
2015 and thereafter  ...................................................................  

$ 358,325
250,053
       —
       —
       —
$ 608,378

License agreements.  The Company has several license agreements whereby it has been assigned the rights to certain licensed 

materials used in its products.  Certain of these agreements require the Company to pay ongoing royalties based on the number of 
products shipped containing the licensed material on a quarterly basis.  Royalty expense related to these agreements aggregated 
$19,909 and $38,646 for the years ended December 31, 2010 and 2009, respectively. 

Following is a summary of the Company’s licenses as of December 31, 2010: 

License Type 

Production software license 
agreement 

Effective 
Date 

Expiration 
Date 

April, 2005 

April, 2011 

Software sublicense agreement  October, 2007 

October, 2011 

Technology license agreement 

July, 2007 

July, 2011 

Terms 

Automatically renews for one year 
periods unless terminated by either party. 

Automatically renews for one year 
periods unless terminated by either party. 

Automatically renews for one year 
periods unless terminated by either party. 

Limited license agreement 

August, 2008 

Perpetual 

May be terminated by either party. 

During April 2009, the Company terminated two license agreements, because of failure of the counter party to deliver the 
required materials and refusal to honor warranty provisions.  In addition, one of the agreements was never approved by the Company. 
Both of these terminations are in dispute and the Company has filed a lawsuit to enforce its rights and protect its interests pursuant to 
these agreements. See “Litigation” below. 

Supply and distribution agreements.  The Company entered into a supply and distribution agreement on May 1, 2010 under 

which it was granted the exclusive worldwide right to sell and distribute a proprietary law enforcement speed measurement device to 
its customers.   The initial term of the agreement is 42 months after the date the supplier begins full scale production of the product.  
Full scale production commenced in August 2010 and final certification of the product was obtained.   After the initial term has 
expired, the parties may continue on a month-to-month basis and is terminable by either party upon 30 days advance notice.   The 
contract may be terminated earlier in case of material breach by either party that is not cured within thirty days of notice of the breach. 
The agreement contains required minimum order quantities and fixed prices per unit according to the following schedule: 

Commitment time period 

August 2010 through February 2012 ..........................................  
March 2012 through February 2013  ...........................................  
March 2012 through February 2014  ...........................................  

Minimum order commitment amount (in dollars)
Remaining 
Commitment 
$ 1,512,683
1,763,000
1,763,000

Original 
Commitment
$ 1,763,000
1,763,000
1,763,000

Purchases
$ 250,317
       —
              —

$ 5,289,000
=========

$ 250,317
========

$ 5,038,683
==========

During the year ended December 31, 2010 the Company purchased $250,317 of the product in accordance with the supply and 

distribution agreement.  Considering the purchases to-date, the Company’s remaining obligation to purchase product for the period 
August 2010 through February 2012 is $1,512,683 as of December 31, 2010.  The supplier is responsible for all warranty, damage or 
other claims, losses or liabilities related to the product and is obligated to defend and indemnify the Company from such risks. 

17 

 
 
 
  
    
  
  
 
 
 
 
 
 
 
 
 
  
 
Litigation.  The Company is subject to various legal proceedings arising from normal business operations.  Although there can 

be no assurances, based on the information currently available, management believes that it is probable that the ultimate outcome of 
each of the actions will not have a material adverse effect on the consolidated financial statements of the Company.  However, an 
adverse outcome in certain of the actions could have a material adverse effect on the financial results of the Company in the period in 
which it is recorded. 

On June 8, 2009, the Company filed suit against Z3 Technologies, LLC (“Z3”) in Federal Court for the District of Kansas 

claiming breach of a production software license agreement entered into during October 2008 and the rescission of a second limited 
license agreement entered into during January 2009.  Among various other claims, the Company has asserted that Z3 failed to deliver 
the material required under the contracts, the product that was delivered by Z3 is defective and/or unusable and that the January 2009 
contract should be rescinded and declared void, unenforceable and of no force or effect.  The Company paid license fees and made 
other payments to Z3 totaling $265,000 to-date under these contracts.  Z3 has denied the Company’s claims and has filed 
counterclaims that allege the Company did not have the right to terminate the contracts and therefore Z3 has been damaged for loss of 
profits and related damages.  Discovery and depositions by both parties have commenced and no trial date has been set.  

On October 23, 2009, the Circuit Court of Jackson County, Missouri awarded the Company an interlocutory judgment against a 
previous contract manufacturer for the Company.  The Company had filed for and received a temporary restraining order in June 2009 
that forbids the supplier from engaging in certain actions involving the Company.   The interlocutory judgment was entered in favor of 
the Company against the supplier that in effect cancelled all purchase orders and confirmed that the Company has no further 
obligations, whether monetary or otherwise, to the supplier.  The Company recorded a benefit of approximately $72,000 during the 
three months ended December 31, 2009 representing the amount of unpaid invoices to the supplier which it is no longer obligated to 
pay.  The Company received a notice of the filing of bankruptcy under Chapter 7 effective October 26, 2009 by this supplier.  On May 
28, 2010, the court granted a default judgment awarding the Company total damages and legal fees totaling $11,166,686. The 
Company will pursue collection from the bankruptcy estate and applicable insurance policies.  Management believes that the ultimate 
collection of any award of damages over and above the $72,000 in unpaid invoices is uncertain at this time because of the current 
financial status of the supplier in the pending bankruptcy proceedings and the uncertainty of insurance coverage.  The Company has 
filed a garnishment claim against all insurance proceeds from policies issued and in force covering the contract manufacturer when 
these actions occurred.    

The Company is also involved as a plaintiff and defendant in ordinary, routine litigation and administrative proceedings 
incidental to its business from time to time, including customer collections, vendor and employment-related matters.  The Company 
believes the likely outcome of any other pending cases and proceedings will not be material to its business or its financial condition. 

 401 (k) Plan.  In July 2008, the Company amended and restated its 401(k) retirement savings plan.  The amended plan requires 

the Company to provide 100% matching contributions for employees who elect to contribute up to 3% of their compensation to the 
plan and 50% matching contributions for employee’s elective deferrals on the next 2% of their contributions.  The Company has made 
matching contributions totaling $158,225 and $154,099 for the years ended December 31, 2010 and 2009, respectively.  Each 
participant is 100% vested at all times in employee and employer matching contributions. 

Stock Repurchase Program.  During June 2008, the Board of Directors approved a program that authorized the repurchase of 
up to $10 million of the Company’s common stock in the open market, or in privately negotiated transactions, through July 1, 2010.  
The Board of Directors approved an extension of this program to July 1, 2011.  The repurchases, if and when made, will be subject to 
market conditions, applicable rules of the Securities and Exchange Commission and other factors.  The repurchase program will be 
funded using a portion of cash and cash equivalents, along with cash flow from operations.  Purchases may be commenced, suspended 
or discontinued at any time.  The Company purchased 259,535 shares under this program for a total cost of $469,761 (average cost of 
$1.81 per share) during the year ended December 31, 2010.  The Company has repurchased 508,145 shares at a total cost of 
$2,157,226 (average cost of $4.25 per share) under this program from inception to December 31, 2010. 

Standby Letters of Credit.  The Company is contingently liable as of December 31, 2010 for standby letters of credit issued by 
our bank for an aggregate amount of $211,348 to certain customers as security if the Company does not honor its contractual warranty 
obligations on the products delivered to such customers.  The outstanding standby letters expire in March 2012 and the Company has 
never had a beneficiary demand funding related to such standby letters of credit. 

Vendor Settlements and Credits. The Company resolved a dispute with a vendor during August 2009 that resulted in an 
aggregate benefit to the Company of $278,173.  The Company disputed the value of services and products delivered and invoiced to 
the Company.  The dispute was resolved through mediation prior to the filing of a lawsuit and resulted in the Company receiving a 
cash settlement of $200,000, plus the cancellation of $78,173 of invoices payable to this vendor.  The Company recognized an 
aggregate benefit of $278,173 during the year ended December 31, 2009, which was reflected as an offset to selling, general and 
administrative expenses. 

18 

 
 
NOTE 11.  STOCK-BASED COMPENSATION  

The Company recorded pretax compensation expense related to the grant of stock options and restricted stock issued of 

$1,755,720 and $1,399,879 for the years ended December 31, 2010 and 2009, respectively. 

As of December 31, 2010, the Company has adopted four separate stock-based option plans: (i) the 2005 Stock Option and 

Restricted Stock Plan (the “2005 Plan”), (ii) the 2006 Stock Option and Restricted Stock Plan (the “2006 Plan”), (iii) the 2007 Stock 
Option and Restricted Stock Plan (the “2007 Plan”), and (iv) the 2008 Stock Option and Restricted Stock Plan (the “2008 Plan”). 
These Plans permit the grant of share options to its employees, non-employee directors and others for up to an aggregate total of 
6,500,000 shares of common stock.  The Company believes that such awards better align the interests of its employees with those of 
its shareholders.  Option awards have been granted with an exercise price equal to the market price of the Company’s stock at the date 
of grant with such option awards generally vesting based on the completion of continuous service and having 10-year contractual 
terms. These option awards provide for accelerated vesting if there is a change in control (as defined in the Plans).  In July 2008, the 
Company  registered all 6,500,000 shares of common stock that are issuable under its 2005 Plan, 2006 Plan, 2007 Plan and 2008 Plan.  
A total of 784,333 options remain available for grant under the various Plans as of December 31, 2010.   

In addition to the Stock Option and Restricted Stock Plans described above, the Company has issued an aggregate of 430,000 

stock options to non-employees for services rendered that are subject to the same general terms of which 30,000 remain outstanding as 
of December 31, 2010. 

The fair value of each option award is estimated on the date of grant using a Black-Scholes option valuation model.  The 
assumptions used for determining the grant-date fair value of options granted during the years ended December 31, 2010 and 2009 are 
reflected in the following table:  

Year Ended December 31, 

 2010 

 2009 

Expected term of the options in years .................  

2-5 years 

2-5 years 

Expected volatility of Company stock ................  

71% - 76%  

76% - 86%  

Expected dividends .........................................  

None 

None 

Risk-free interest rate ......................................  

0.51% - 2.13% 

0.84% - 2.66% 

Forfeiture rate  ...............................................  

5% 

5% 

The following is a summary of stock options outstanding:  

Options 

Outstanding at January 1, 2010 ...........................................  
Granted .....................................................................  
Exercised ..................................................................  
Exercised and surrendered/cancelled (cashless exercise)   
Forfeited ...................................................................  

Shares  

4,668,726 
117,500 
(232,110) 
(348,390) 
(204,000) 

Outstanding at December 31, 2010 ...........................  

4,001,726 

Exercisable at December 31, 2010 ......................................  

2,826,726 

Weighted 
Average 
Exercise Price  

$2.71 
1.97 
1.08 
1.71 
3.36 

$2.83 

$2.32 

Weighted-average fair value for options granted 
during the period at fair value .........................................  

117,500 

$1.03 

The Company’s 2005 Plan, 2006 Plan, 2007 Plan and 2008 Plan allow for the cashless exercise of stock options.  This provision 

allows the option holder to surrender/cancel options with an intrinsic value equivalent to the purchase/exercise price of other options 
exercised.  During the year ended December 31, 2010, a total of 348,390 options with an intrinsic value of $497,190 were exercised 

19 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
and the underlying common stock was concurrently surrendered and cancelled as consideration for the cashless exercise price of 
161,610 shares issued upon the exercise of stock options.  

At December 31, 2010, the aggregate intrinsic value of options outstanding was approximately $753,845, the aggregate intrinsic 
value of options exercisable was approximately $733,285, and the aggregate intrinsic value of options exercised during the year ended 
December 31, 2010 was $549,437.   

  As of December 31, 2010, the unamortized portion of stock compensation expense on all existing stock options was $806,341, 

which will be recognized over the next forty-eight months.  

The following table summarizes the range of exercise prices and weighted average remaining contractual life for outstanding 

and exercisable options under the Company’s option plans as of December 31, 2010:  

Outstanding options 

Exercisable options 

Exercise price range 

Number of 
options 

Weighted 
average 
remaining 
contractual 
life 

  Number of 

options 

Weighted 
average 
remaining 
contractual 
life 

$1.00 to $1.99 ...............................................................

1,883,805 

6.2 years 

1,442,305 

5.4 years 

$2.00 to $2.99 ...............................................................

927,421 

1.6 years 

834,921 

$3.00 to $3.99 ...............................................................

193,000 

7.4 years 

41,500 

0.8 years 

5.2 years 

$4.00 to $4.99 ...............................................................

252,500 

6.8 years 

252,500 

7.8 years 

$5.00 to $5.99 ...............................................................

          — 

          — 

          — 

          — 

$6.00 to $6.99 ...............................................................

705,000 

7.0 years 

215,500 

7.0 years 

$7.00 to $7.99 ...............................................................

          — 

          — 

          — 

$8.00 to $8.99 ...............................................................

30,000 

$9.00 to $9.99 ...............................................................

10,000 

5.7 years 

2.6 years 

30,000 

10,000 

          — 

5.7 years 

2.6 years 

4,001,726 

5.3 years 

2,826,726 

4.3 years 

Restricted stock grants.  The Board of Directors has granted restricted stock awards under the Plans.  Restricted stock awards 
are valued on the date of grant and have no purchase price for the recipient. Restricted stock awards typically vest over one to four 
years corresponding to anniversaries of the grant date. Under the Plans, unvested shares of restricted stock awards may be forfeited 
upon the termination of service to or employment with the Company, depending upon the circumstances of termination. Except for 
restrictions placed on the transferability of restricted stock, holders of unvested restricted stock have full stockholder’s rights, 
including voting rights and the right to receive cash dividends.  

A summary of all restricted stock activity under the equity compensation plans for the year ended December 31, 2010 is as 

follows:  

Nonvested balance, January 1, 2010 ..........................  
Granted ....................................................................  
Vested ......................................................................  
Forfeited ..................................................................  

Nonvested balance, December 31, 2010 ....................  

20 

Restricted 
stock  
25,000 
  250,869 
(69,975) 
— 

205,894 

Weighted 
average grant 
date fair value  
$  2.35 
   2.89 
2.87 
— 

$  2.83 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
During 2010, the Company granted 250,869 shares of restricted stock to officers and non-employee directors pursuant to a 
restricted stock agreement.  The grant consisted of 67,475 issued to non-employee directors that fully vested on May 4, 2010 and 
183,394 shares issued to officers that fully vest on January 4, 2011  The Company estimated the fair market value of these restricted 
stock grant at $725,011 based on the closing market price on the date of grant ($2.89 per share).  As of December 31, 2010, there was 
$26,438 of total unrecognized compensation costs related to the non-vested restricted stock grant, which will be amortized over the 
next 30 months in accordance with the graduated vesting scale.  

NOTE 12. NET LOSS PER SHARE  

The calculation of the weighted average number of shares outstanding and loss per share outstanding for the years ended 

December 31, 2010 and 2009 are as follows:   

Numerator for basic and diluted loss per share – Net loss ................

$(6,544,525) 

     $(1,114,317) 

Year Ended December 31, 

2010  

2009 

Denominator for basic loss per share – weighted average 

shares outstanding ................................................................

16,315,026 

Dilutive effect of shares issuable under stock options 

and warrants outstanding ............................................................

              — 

15,797,991 

                   — 

Denominator for diluted loss per share – adjusted 

weighted average shares outstanding ................................

16,315,026 

      15,797,991 

Net loss per share: 

Basic ...................................................................................

Diluted ................................................................................

        $ (0.40) 
        $ (0.40) 

              $ (0.07) 
             $ (0.07) 

Basic loss per share is based upon the weighted average number of common shares outstanding during the period.  For the 

years ended December 31, 2010  and 2009, because of the net loss incurred for the respective periods all outstanding stock options to 
purchase common stock were antidilutive, as a result of the net loss incurred for the respective periods and, therefore, not included in 
the computation of diluted loss per share.     

NOTE 13.  

SUBSEQUENT EVENTS  

On January 4, 2011, the vesting provisions on 183,394 shares of restricted common stock were satisfied and accordingly the 

underlying common shares are no longer restricted.  

On January 11, 2010, the Board of Directors granted options to purchase 580,000 shares of common stock to Officers and 
Directors with an exercise price of $1.65 per share. Directors received 30,000 of these options that will vest on May 4, 2010 and 
officers received 550,000 which vest over a 4-year graduated scale assuming that they are employed by the Company at that date.   In 
addition, a Director was granted 5,000 restricted shares that will vest on May 4, 2011 assuming he remains as a member of the Board 
of Directors. 

On January 11, 2011, management announced an initiative to reduce selling general and administrative costs (SG&A) and 
improve gross margins.  The goal of the initiative is for the Company to achieve consistent profitability in 2011 at a level of revenue 
that approximates the 2010 domestic revenue of about $24 million annually in DVM system sales to U.S. law enforcement agencies.  
In that regard, the Company undertook headcount reductions and other cost reduction and containment measures during late 2010 and 
early 2011 that are expected to yield annualized cost reductions approximating $4.0 million, including compensation reductions of 
approximately $2.6 million annually and SG&A cost reductions approximating $1.4 million annually. In addition, we are reorganizing 
our production and manufacturing operations by placing a greater emphasis upon contract manufacturers and the elimination of 
several management positions including the Vice President of Operations among others.  Severance payments were charged to 
operations during the first quarter 2011 and approximated $150,000.   Management is continuing to implement its cost reduction and 
containment initiative during 2011 and expects further actions to be taken throughout the upcoming year.   

On March 2, 2011, the Company amended its existing credit facility with a bank whereby the maximum available borrowing 
was reduced to $1.7 million, see Note 7.  As of December 31, 2010 there were borrowing totaling $1.5 million outstanding under this 
credit facility and after consideration of outstanding letters of credit, the Company has limited or no borrowings available for future 

21 

 
 
 
 
 
  
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
borrowings. We believe that it is unlikely that we will be able to retire the existing borrowings at maturity in June 2011 without having 
a  replacement  credit  facility  in  place.  We  are  in  discussions  with  various  financial  institutions  and  third  parties  with  the  goal  of 
obtaining  a  replacement  credit  facility.  However,  it  will  be  difficult  to  replace  the  existing  line  of  credit  facility  given  our  recent 
operating losses and the current banking environment, which may result in reduced growth prospects and profitability. Any new credit 
facility  may  not  be  on  terms  favorable  to  us.  We  intend  to  repay  the  facility  through  reduction  of  inventory  and  cash  flow  from 
operations, although there can be no assurance that we will be able to do so. 

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