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Domo, Inc.

domo · NASDAQ Technology
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Ticker domo
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Sector Technology
Industry Software - Application
Employees 888
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FY2019 Annual Report · Domo, Inc.
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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
__________________________
Form 10-K
__________________________

(Mark One)

ý ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the annual period ended January 31, 2019

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For transition period from to .

Commission File Number 001-38553.

DOMO, INC.
(Exact Name of Registrant as Specified in its Charter)
__________________________

Delaware
(State or Other Jurisdiction
of Incorporation or Organization)

27-3687433
(I.R.S. Employer
Identification Number)

772 East Utah Valley Drive
American Fork, UT 84003
(Address of principal executive office, including zip code)

(801) 899-1000

(Registrant's telephone number, including area code)
__________________________

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No ý

Indicate by check mark if the Registrant is not required to be file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No ý

Indicate  by  check  mark  whether  the  Registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934  during  the
preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes ý No ¨

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files). Yes ý No ¨

Indicate  by  check  mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K  (§229.405  of  this  chapter)  is  not  contained  herein,  and  will  not  be
contained, to the best of the Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

o

ý

  Accelerated filer

  Smaller reporting company

  Emerging growth company

o

o

ý

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes  o  No  ý

As of July 31, 2018, the aggregate market value of the registrant’s common equity held by non-affiliates was approximately $381.4 million. Shares of common stock held
by  each  executive  officer  and  director  and  by  each  other  person  who  may  be  deemed  to  be  an  affiliate  of  the  registrant  have  been  excluded  from  this  computation.  This
determination of affiliate status for this purpose is not necessarily a conclusive determination for other purposes.

 
 
 
As of  March 29, 2019, there were approximately 3,263,659 shares of the registrant's Class A common stock and 23,793,233 shares of the registrant's Class B common

stock outstanding.

Portions of the registrant’s definitive proxy statement relating to its 2019 annual meeting of stockholders, or the 2019 Proxy Statement, are incorporated by reference into
Part III of this Annual Report on Form 10-K where indicated. The 2019 Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 days after
the end of the fiscal year to which this report relates.

DOCUMENTS INCORPORATED BY REFERENCE

 
Domo, Inc.

Form 10-K

For the Fiscal Year Ended January 31, 2019

TABLE OF CONTENTS

Item 1. Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2. Properties

Item 3. Legal Proceedings

Item 4. Mine Safety Disclosures

PART I

PART II

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Item 6. Selected Consolidated Financial Data

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

Item 8. Financial Statements and Supplementary Data

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A. Controls and Procedures

Item 9B. Other Information

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

PART III

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence

Item 14. Principle Accountant Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

Item 16. Form 10-K Summary

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As used in  this  Annual  Report  on Form  10-K,  unless  expressly  indicated  or  the  context  otherwise  requires,  references  to  “Domo,”  “we,”  “us,” “our,”  “the

Company,” and similar references refer to Domo, Inc. and its consolidated subsidiaries.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K, including the sections titled “Business” and “Management’s Discussion and Analysis of Financial Condition and Results
of Operations,” contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities  Exchange  Act  of  1934,  as  amended.  Statements  containing  words  such  as  “may,”  “believe,”  “anticipate,”  “expect,”  “intend,”  “plan,”  “project,”
“projections,”  “business outlook,” “estimate,”  or similar  expressions constitute  forward-looking  statements.  You should read these statements  carefully  because
they  discuss  future  expectations,  contain  projections  of  future  results  of  operations  or  financial  condition  or  state  other  “forward-looking”  information.  These
statements  relate  to  our  future  plans,  objectives,  expectations,  intentions  and  financial  performance  and  the  assumptions  that  underlie  these  statements.  They
include, but are not limited to, statements about:

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our ability to attract new customers and retain and expand our relationships with existing customers;

our future financial performance, including our expectations regarding our revenue, cost of revenue, gross profit, operating expenses, key metrics, ability
to generate cash flow and ability to achieve and maintain future profitability;

the anticipated trends, market opportunity, growth rates and challenges in our business and in the business intelligence software market;

the efficacy of our sales and marketing efforts;

our ability to compete successfully in competitive markets;

our ability to respond to and capitalize on rapid technological changes;

our expectations and management of future growth;

our ability to enter new markets and manage our expansion efforts, particularly internationally;

our ability to develop new product features;

our ability to attract and retain key employees and qualified technical and sales personnel;

our ability to effectively and efficiently protect our brand;

our ability to timely scale and adapt our infrastructure;

our ability to protect our customers' data and proprietary information;

our ability to maintain, protect, and enhance our intellectual property and not infringe upon others’ intellectual property; and

our ability to comply with all governmental laws, regulations and other legal obligations.

Our actual results may differ materially from those contained in or implied by any forward-looking statements. Factors that could cause or contribute to these

differences include those discussed below and elsewhere in this report, including those factors discussed in Part I, Item 1A ("Risk Factors").

In light of the significant uncertainties and risks inherent in these forward-looking statements, you should not regard these statements as a representation or
warranty by us or anyone else that we will achieve our objectives and plans in any specified time frame, or at all, or as predictions of future events. Moreover,
neither  we  nor  any  other  person  assumes  responsibility  for  the  accuracy  and  completeness  of  the  forward-looking  statements.  We  undertake  no  obligation  to
publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

4

Item 1. Business

Overview

PART I

Domo is an operating system that powers a business, enabling all employees, from the CEO to front-line workers, to access real-time data and insights and

take action from their smartphone. This is possible because Domo digitally connects all the people, data and systems in an organization.

Through Domo’s platform, data from across the business is collected, stored, prepared, organized, analyzed, visualized, and shared. Algorithms and machine
learning can be applied to the data that allow alerts to be triggered and actions invited. Users can receive these notifications on any device and immediately act on
the invitation, after which the system can write back to the original system of record. Because Domo can digitally connect any organization and empower each of
its  employees,  we  believe  our  market  potential  is  every  working  person  with  a  mobile  device.  Because  we  leverage  the  power  of  the  cloud,  our  platform  can
process extremely large volumes of quantitative and qualitative data while maintaining high performance levels. On a typical business day, our customers in the
aggregate typically query several hundred trillion rows from uncached queries. Even with this volume of data, we maintain a subsecond average query response
time. In aggregate, the data in Domo can be indexed anonymously.

We have made significant investments to build an enterprise-grade  platform with the scale, speed and security to support the world's largest organizations,
regardless of where they are in their digital transformation journey. In many ways, building Domo was like building seven start-ups in one. We built connectors to
connect real-time to all of the data within a company and bring all that data into a warehouse and developed a data engine that is able to manage up to trillions of
rows of data. We built visualization tools that enable our users to explore the data on any device and enable them to collaborate on the data in real time. We built
our artificial intelligence and machine learning engine that is able to find correlations within the data and invites users to action. To enable our users to develop the
applications they wanted on top of this platform, we built an app store with pre-built applications as well as the tools for users to build their own applications.
That's why Domo is more than just a business intelligence, data warehouse, data discovery, analytics, collaboration, dashboarding, visualization or reporting tool.
These tools and technologies are typically provided by separate vendors today. Domo combines all of them in a single platform that can augment a customer's
existing infrastructure with the following:

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•

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•

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•

Connectors
: Domo offers more than 1,000 powerful, first-class connectors which we define as read/write, API and standards based connectors that are
available in the Domo Appstore, as well as a library of very flexible universal connectors that currently power over one hundred thousand Domo datasets,
enabling all users, regardless of technical ability, to connect to data across a broad range of sources and facilitate initiation of business processes. These
connectors enable data to be continuously synchronized in real time, fostering visibility and interoperability across a broad range of data sources.

Data
Warehouse
: Our data warehouse, Adrenaline, stores massive amounts of data from across the business, organizes that data across many factors or
variables and employs a massive number of processors to query that data in parallel, enabling employees across the organization to simultaneously access
the same data for their various needs with subsecond response times on average.

Domo
ETL
: Fusion is our data transformation  engine that sorts customer data, making it possible for any dataset connected to Domo to be cleansed,
combined and prepared for use leveraging Magic ETL, Data Flows and hygiene algorithms.

Data 
Analysis 
and 
Visualization
 :  Our  Explorer  analytics  suite  allows  users  to  analyze,  display,  share  and  interact  with  data  through  pixel-perfect
visualizations. Explorer is a data discovery tool that seamlessly works on mobile as well as on wall monitors in executive offices or manufacturing facility
floors.

Collaboration
 :  Buzz  is  our  standalone  collaboration  and  productivity  suite  that  integrates  seamlessly  with  Domo's  other  features.  Chat,  sharing,
organizational  charts,  profiles,  and  project  management  all  help  foster  an  engaged  and  curious  workforce,  so  that  anyone  in  an  organization  can
participate in improving the business.

Artificial 
Intelligence 
Algorithms
 :  Domo's  Mr.  Roboto  leverages  machine  learning  algorithms,  predictive  analytics,  and  other  artificial  intelligence
technologies  to  create  alerts,  detect  anomalies,  optimize  queries,  and  suggest  areas  of  interest  to  help  people  focus  on what  matters  most.  Mr.  Roboto
constantly scans incoming data to identify trends, anomalies and correlations, providing alerts and initiating business processes.

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•

Partner
Ecosystem
: With the Domo Appstore, APIs and developer tool kits, Domo enables an ecosystem of partners to quickly build applications on the
platform. We believe this will be a meaningful source of future lead generation as application creation investment thresholds are high.

As of January 31, 2019 , we had more than 1,700  organizations as customers, including 447 customers with more than $1 billion in revenue, which we refer to
as enterprise customers. For the years ended January 31, 2017, 2018 and 2019 , our enterprise customers accounted for 47% , 46% and 45% of our revenue for
such periods, respectively. We focus our sales and marketing resources on obtaining customers with over $100 million in revenue, with a particular emphasis on
enterprise customers. We employ a land-and-expand business model and typically enter into enterprises within a specific division or for a specific use case. As our
users  see  the  value  of  our  platform  and  user  engagement  increases,  we  expand  our  footprint  within  the  enterprise.  Over  the  year  ended  January  31, 2019  , our
subscription net revenue retention rate, which compares the subscription revenue generated from a cohort of customers that generated subscription revenue at the
beginning of the same period in consecutive fiscal years (excluding customers from the cohort who canceled during the initial period), averaged over 100% , 110%
and  100%  for  all  customers,  enterprise  customers  and  non-enterprise  customers,  respectively.  By  comparison,  over  the  year  ended  January  31,  2018  ,  our
subscription net revenue retention rates averaged over 100%, 115% and 95% for all customers, enterprise customers and non-enterprise customers, respectively.

For the years ended January 31, 2017, 2018 and 2019 , we had total revenue of $74.5 million , $108.5 million and $142.5 million , respectively, representing
year-over-year growth of 46% and 31% , respectively. For the years ended January 31, 2017, 2018 and 2019 , our net loss was  $183.1 million , $176.6 million and
$154.3 million , respectively.

The Domo Solution

We  believe  business  technology  must  be  as  easy-to-use  and  intuitive  as  mobile  consumer  applications,  while  providing  enterprise-grade  scalability  and
security features. Everyone, from a CEO to a front-line employee, benefits from the functionality that Domo provides. Our platform fosters collaboration, efficient
decision making, increased  organizational  productivity,  and generates  improved business results. The platform  also is designed to help IT leaders  deliver  value
rapidly to the business by seamlessly complementing their existing systems and infrastructure and unlocking value from their fragmented data and systems. While
developing our platform, we have been focused on four key pillars.

All
of
Your
People

Our platform enables every type of employee to connect to, analyze, and leverage data from their smartphone. When everyone can use data, the value of the
data  increases  significantly  and  everyone  is  equipped  with  a  common  set  of  facts  across  all  levels  of  an  organization.  As  a  result,  data-driven  knowledge
proliferates throughout an organization as more employees become capable of contributing to shared, collaborative analysis. When freed from the constraints of
traditional business intelligence tools, these employees tend to not only become increasingly productive, but also feel more connected to the broader organization.

All
of
Your
Data
in
Real
Time

Our platform  provides  real-time  access  to quantitative  and qualitative  data,  including  through more  than  1,000 powerful  first-class  connectors  as  well  as  a
library of very flexible universal connectors that currently power over one hundred thousand Domo datasets. In addition, through Domo Workbench, organizations
can connect to proprietary data sources regardless of where those data sources reside within an organization. This comprehensive approach enables every type of
employee  to  design  customized,  real-time  views  of  data  and  data  trends.  For  example,  a  marketer  can  design  a  visualization  that  includes  real-time  data  of  the
click-through rates of the online advertisements, the impact of regional marketing campaigns, and the benchmarks of his organization's campaigns across the years.

Intelligence
that
Invites
Actions

Our platform leverages artificial intelligence, including machine learning algorithms and predictive analytics, to continuously power more advanced insights,
recommendations and alerts. We thereby enable employees to be aware of what is happening on a real-time basis, and take appropriate action where necessary. As
more organizations and users adopt our platform, we have access to more data, and our indices become more powerful, resulting in more effective benchmarking.
Our platform, based on ongoing variance analysis, is capable of providing personalized, proactive alerts and recommended actions to every employee and writing
back to source applications based on predetermined actions triggered after certain thresholds or behavior has occurred. In the case of a bakery, for example, our
platform can alert the owner that she does not have enough flour to meet tomorrow’s demand and recommend a supply schedule to prevent future stock-outs.

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Domo
Appstore

We have prebuilt applications for specific use cases, and our users, including development partners, can build tailored applications to address a wide range of
potential  use  cases,  with  limited  training  and  no  or  limited  IT  involvement  required.  These  applications  range  from  a  real-time  social  index  to  evaluate  an
organization's engagement across various social media platforms to a predictive analytics toolkit that allows users to analyze "what if" scenarios and forecast the
direction of key business metrics to an aggregator for an organization’s relevant mobile application statistics. To date, these applications have been adopted across
a  broad  range  of  industries.  Additionally,  through  the  Domo  Appstore,  users  have  the  option  to  make  their  applications  available  to  all  Domo  users.  This
application  ecosystem  generates  a  powerful  network  for  our  platform  —  as  users  build,  adopt  and  use  additional  applications,  usage  increases  within  an
organization, which enables our platform to deliver even more powerful insights to those users.

Through the power of Domo’s comprehensive cloud- based platform, organizations can finally provide all of their data, to all of their employees, all of the

time.

Key Benefits of Our Solution

Domo  is  more  than  just  a  business  intelligence,  data  connection,  data  warehouse,  data  transformation  or  ETL,  data  discovery,  analytics,  collaboration,
dashboarding,  visualization  or  reporting  tool.  These  tools  and  technologies  are  typically  provided  by  separate  vendors  today.  Domo  combines  all  of  them  in  a
single platform and enables truly digitally connected organizations.

The Domo platform delivers six core benefits, and from the combination of these six, customers benefit from a seventh, a virtuous cycle of optimization:

Executive
and
Outcome
Focused
Mobile
Solution

From  the  beginning,  we  targeted  CEOs  as  key  users  of  our  platform.  That  concept  has  fundamentally  influenced  every  aspect  of  the  Domo  platform  from
architecture to user experience. CEOs have huge demands on their time, are constantly on the move, do not have time or desire to learn complex software, need
answers  that  quickly  drive  decisions,  need  to  create  alignment  within  their  organization,  need  to  focus  on  the  exceptional  items  that  should  bubble  up  in  their
business instead of turning over every stone to see if something is off, and hunger for as much collaborative and correlative signal as they can get. Our platform
was designed to meet each of these needs.

Our native mobile application enables all employees, not just CEOs, to effectively manage their businesses and responsibilities using any device. Employees
can see current status of business operations and receive automatic alerts for when they need to take action, delivered directly to their smartphone. Anyone can edit
and interact with data and share it with colleagues in real time directly from their smartphone. While Domo was designed with mobile users first in mind, it is
automatically accessible across laptops, TV screens, monitors, tablets and smartphones, via different browsers and visualization engines, which is a competitive
differentiator.

Universal
Data
Model
—
Data
Platform
and
Transformation

Domo is changing the way people think about data. Data is no longer a currency only to be banked, but is the fuel that drives the business. Domo puts data to
work, all of the data, together in an integrated, robust system, for all of the business’s employees. To accomplish this, Domo created a distributed data platform that
was engineered to ingest, process, clean, prepare and make queryable all of a business’s available data, and serve it back with a subsecond average query response
time, not just from a couple of databases or a single warehouse, or a few external cloud apps, but from all of the data, including systems that come online outside of
IT’s influence like the myriad of cloud software providers each department might be leveraging. We believe that all of a business’s quantitative and qualitative data
must  be  brought  together,  in  one  system,  in  order  to  deliver  the  types  of  encompassing  views  and  timely  insights  today’s  leaders  must  have.  Our  portfolio  of
connectors  and cloud-based  data warehouse provides a massively  scalable  solution to enable businesses to connect to their data systems. Our cloud-based  ETL
suite allows all of that data to be transformed and prepared together in a universal data format, enabling users to easily incorporate, change or discontinue different
data sources without disruption. Our fast query engine searches the data, enabling insights to be generated. Now business leaders can have fully comprehensive
views of what is happening, across all departments and across all systems.

Digitally
Connected
Organization
—
Interconnecting
and
Orchestrating
across
Disparate
Systems

Businesses use many separate software systems to facilitate core elements of managing their business. This means there is no natural opportunity to leverage a
broader, more holistic view of the state of the business or to take broadly informed actions and decision paths. It is very difficult to create alignment across the
disparate organizations that use the siloed systems. This

7

often creates walled gardens of data inside the business and blocks departments and teams from being able to effectively work full life cycle problems with each
other. It also cripples the C-suite from being able to truly understand the nature of a problem or opportunity. Our comprehensive, cloud-based platform weaves
seven critical platform components together to exploit this opportunity to increase alignment, accuracy and effectiveness of business leaders: data connections, data
warehouse, data management, data analysis and visualization, artificial intelligence algorithms, and our partner ecosystem. An action in one system can have its
influence measured in another, combined together in the same view, such as when marketing automation affects sales revenue generation, which in turn affects
financial performance, to truly understand how best to guide the business.

Productivity
—
Fosters
Getting
Work
Done
Together

Our platform enables all employees to engage with each other with real-time data and business results at the center of the conversation. Employees can easily
find others in their organization who access similar data and invite them and others with the appropriate permissions to engage in richer conversations to achieve
business results. With Domo, users collaborate where the data lives, increasing everyone’s productivity and ability to act on the data. Our platform also enables
organizations  to  share  their  data  and  collaborate  with  customers,  suppliers  and  other  partners  outside  of  the  organization.  Additionally,  any  user  can  schedule
critical insights to be delivered to the right inboxes, ensuring the right stakeholders are being kept up-to-date on relevant developments.

Enterprise
Security,
Scalability
and
Compliance

We  have  invested  significantly  to  build  security  features  in  our  platform  that  have  enabled  us  to  expand  our  presence  within  the  enterprise.  Because  we
connect  directly  to  data  sources  that  hold  companies’  CRM,  HCM,  ERP  and  other  sensitive  data  in  our  system,  we  must  maintain  enterprise-grade  security
standards for data access, privacy and administration. Our security protocols enabled us to attract enterprise customers across a wide array of industries, including
many  in  highly  regulated  industries  such  as  financial  services  and  healthcare.  Our  security  features,  such  as  customer-controlled  encryption  key  management,
provide much needed confidence that the data on our platform is secure.

Our native multi-tenant, web-scale, massive parallel processing capabilities and multi-dimensional architecture manage extremely large volumes of data and
deliver real-time analysis at scale. On a typical business day, our customers in the aggregate typically query several hundred trillion rows from uncached queries.
Even with this volume of data, we maintain a subsecond average query response time. We leverage an organization’s existing data systems, meaning IT does not
have to re-architect what has already been built and does not have to invest in new infrastructure to implement our platform.

We also provide IT departments  with centralized  governance  and administration  capabilities.  Our platform  enables IT departments  to not only monitor the
health  of  all  data  within  an  organization,  but  also  actively  control  who  has  access  to  that  data  on  a  real-time,  continuous  basis.  Our  platform  provides  robust
controls down to row level security that enable leaders to tailor data access based on a variety of categories, including role, geography or department. We provide
the assurance of leading security and compliance certifications, including those relating to SOC 1, SOC 2 + HITRUST, HIPAA and more.

Benchmarks
and
Applications
—
Ecosystem

We  built  the  Domo  platform  with  the  explicit  goal  that  it  be  extended  and  leveraged  by  a  rich  ecosystem  of  partners,  developers,  business  experts  and
entrepreneurs. Each of the core pieces of the Domo platform has been engineered from the ground up to be extensible and accessible through APIs and SDKs. We
have also created the Domo Appstore, a marketplace for the distribution of additive capabilities and pre-built content from the Domo ecosystem, such as a new
data connector, a best-practice dashboard, or a fully functioning custom solution, to extend their Domo experience. Third parties are able to rapidly develop rich
applications that leverage the collective power of the Domo platform. Each of the core tenets of the platform are offered as services and functionality used to build
the types of products that typically would be expensive and time-consuming to replicate.

Virtuous
Cycle
of
Optimization

The combination of these six core benefits drives a seventh factor, a virtuous cycle of optimization. A digitally connected organization is able to leverage all of
the  data,  people,  systems,  behaviors,  automation,  write-back,  predictive  analytics,  machine  learning,  natural  language  processing  and  workflows  to  achieve  its
goals and improve the entire business. Customers get more value from their workforce, and get more value from their data. We believe this is only the beginning;
the network effect of digitizing complex workflows, automating well known outcomes, suggesting courses of action, unlocking crowd wisdom effects within the
business and anomaly detection across the entire organization will continue to improve as more of an organization's people, data and systems are connected to the
Domo platform.

8

Competitive Strengths

Our key competitive strengths include:

• Mobile
Functionality.
We designed Domo with mobile functionality front of mind. Domo’s native mobile applications unlock users’ ability to access data
and collaborate in real time, from anywhere. When data is in Domo, it is immediately available for consumption on smartphones and other mobile devices
without requiring separate versions or visualizations.

• Functionality
That
Can
Be
Used
by
Everyone.
Employees can easily connect to relevant data sources, create powerful data transformations, analyze data,
build reports and applications, configure alerts, and collaborate through our desktop or mobile application. Employees without technical expertise can use
all of the features of our platform without involving a business analyst.

• Easy
to
Adopt.
Employees can begin using our platform within minutes, without the need for heavy IT involvement to procure and implement. We offer a
self-service  subscription,  as  well  as  a  free  trial,  through  our  website,  in  addition  to  traditional  inside  and  field  sales  models  for  broad  company
deployments.

• Scale
. Domo has been natively built on a cloud-based architecture that is capable of massive scale. The Domo data warehouse and our connector strategy

allows our platform to connect, house and make accessible all of the data within an organization and have a system that can make recommendations.

• Proven
Economic
Value.
The comprehensive capabilities of our solution enable organizations to benefit from cost savings that result from their ability to
remove  previously  deployed,  limited  systems.  Also,  because  our  solution  enables  employees  to  spend  less  time  tracking  down  data  or  preparing
presentations for meetings, employees are able to dedicate more time to value added activities. As a result, in addition to cost savings, organizations that
deploy our solution are often able to generate incremental revenue.

• Proven
Enterprise
Readiness.
We have invested significantly to broaden our platform capabilities and enhance security and scalability requirements for
the enterprise. Our enterprise customer base has grown from 36 as of January 31, 2014, to 447 as of January 31, 2019 , representing a compound annual
growth rate, or CAGR, of 66% . We are investing in our field sales team to further increase our focus on attracting new enterprise customers and expanding
our footprint within our current enterprise customers.

• Continuous
Product
Innovation.
From inception through January 31, 2019 , we have invested $395.0 million in research and development to create our
comprehensive  platform.  These  investments  allowed  us  to  create  more  than  1,000 first-class  connectors  as  well  as  a  library  of  very  flexible  universal
connectors  that  currently  power  over  one  hundred  thousand  Domo  datasets,  which  enable  everyone  to  connect  and  use  all  of  the  data  within  their
organization in real time, through our data explorer and ETL engine. We invested in creating our native mobile application, which empowers all employees
to effectively manage their responsibilities using their mobile device. We also invested in developing collaboration capabilities, resulting in our solution
being able to aggregate all collaboration activity within an organization in a context-sensitive, easily navigable view. These investments have also enabled
us to build a comprehensive cloud-based platform with enterprise-grade features. More recently, these investments have allowed us to develop machine
learning algorithms that invite all employees to action, based on the real-time data that is accessible within our platform. We developed the Domo Appstore
on top of that, which offers hundreds of applications, developed internally and by an open ecosystem of partners, providing expertise across a variety of
industries. Developer tools and programmatic APIs enable the rapid development and delivery of custom apps leveraging the Domo platform and services.
In  many  ways,  building  Domo  was  like  building  seven  start-ups  at  once.  Additionally,  we  believe  that  our  significant  investments  in  research  and
development, which were required to build an operating system that powers a business, will provide tremendous leverage in our financial model as our
business continues to scale.

• Strong 
Industry 
Recognition.
 Our  brand  is  synonymous  with  the  next  generation  of  cloud-native,  mobile-first  data  solutions.  We  have  attracted  and
retained top talent in our industry and have become a top choice for organizations looking for better ways to use data to run their businesses. We have
received multiple innovation awards and top-ranked recognition for ease-of-use and business value based on customer-based research from organizations
such as Dresner Advisory Services, Gartner Research and Ventana Research. We've also been recognized with workplace and growth awards including the
Deloitte Technology Fast 500, Forbes Cloud 100, Inc. 500 and Inc. 5000, CNBC Disruptor 50, Great Places to Work, Utah Business Best Places to Work
(7 consecutive years) as well and Glassdoor Best Places to Work 2016. Additionally, our annual conference, Domopalooza, is renowned within the industry
and attracts thousands of passionate users each year.

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• Expanding
Third
Party
Ecosystem
with
Strong
Network
Effects.
We have developed pre-built applications for specific use cases and provide everyone
with  the  necessary  tools  to  build  applications  that  run  on  our  platform.  These  applications  can  be  tailored  to  the  specific  needs  of  a  specific  role,
organization  or  industry  and  leverage  all  the  benefits  of  our  solution  to  enable  everyone  to  improve  decision  making,  business  outcomes  and  financial
results. Once built, users can share these applications within their organization, but can also elect to open the application to all our users, across industries
and geographies.

Growth Strategies

Key components of our growth strategy include:

•

Increasing
Our
Overall
Customer
Base.
The market for our platform is large and underpenetrated, as any organization of any size and in any industry is a
potential customer of Domo. We believe there is substantial opportunity to add additional customers both in the United States and internationally as the
need for all employees to access actionable, real-time data continues to drive market adoption of our platform. We are committed to further penetrating
international markets and are investing in markets such as Japan, Asia Pacific and EMEA.

• Accelerate 
Expansion 
within 
Existing 
Customers.
 We  employ  a  land-and-expand  business  model  and  typically  enter  into  enterprises  either  within  a
specific division or for a specific use case. As our users see the value of our platform and user engagement increases, we expand our footprint within the
enterprise.  We  are  focused  on  helping  our  users  quickly  realize  the  value  of  our  platform.  We  have  substantial  growth  potential  within  our  existing
customer base. We will continue to focus on showcasing the value of our platform to expand our footprint within our existing customers.

• Extend 
Platform 
Functionality 
and 
Value 
Proposition.
 Our goal  is  to  continue  to  enhance  and  broaden  the  capabilities  of  our  platform  to  address  our
users’  evolving  needs.  To  that  end,  we  plan  to  continue  to  invest  in  enhancing  the  ease  of  use  and  self-service  capabilities,  scalability,  security  and
performance of our platform and expanding the IoT, artificial  intelligence and data management functionality of our platform. We will also continue to
invest in additional features and capabilities.

• Expand
the
Domo
Ecosystem.
The ecosystem for our platform includes customer influencers, which share valuable best practices for and serve as proof
points for other customers, strategic partners, which efficiently expand our reach, and third party developers that create customized applications tailored for
specific customer use cases. We will continue to invest in establishing and strengthening these relationships to broaden this ecosystem.

• Leverage
the
Data.
The Domo platform is uniquely positioned to generate performance benchmarks and indices across a wide array of organizations and
disciplines, and in time we plan to capitalize on that position to attract additional customers and broaden and deepen our relationships with them. Although
no customer will have access to the data of another, given that customers bring their data into the same cloud-based platform, we could enable performance
comparisons based on index derived from similarly-situated organizations.

Our Technology

Our solution is comprised of seven core elements:

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•

•

•

•

•

•

connectors;

data warehouse and fast query engine;

Domo ETL;

data analysis and visualization tools;

collaboration tools;

artificial intelligence algorithms; and

apps and partner ecosystem.

These core elements were developed with two foundational considerations in mind:

•

accessibility for all users, with a heavy emphasis on mobile-first functionality; and

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access, and applicability to business of all sizes, including those requiring enterprise-grade governance and security.

Connectors

The foundation of our technology is the ability to connect all of an organization’s relevant business data and then combine, cleanse and transform that data

into formats that can be easily visualized and analyzed.

Our  platform  provides  real-time  access  to  data  through  a  broad  and  flexible  set  of  connection  options,  including  through  more  than  1,000  first-class
connectors,  which  we  define  as  read/write,  API  and  standards  based  connectors  that  are  available  in  the  Domo  Appstore,  as  well  as  a  library  of  very  flexible
universal connectors that currently power over one hundred thousand Domo datasets. We also provide users an intuitive web-based toolkit, Connector Dev Studio,
which allows users to build their own connectors.

Our platform allows organizations to integrate directly with almost any source of data required to answer key business questions. Whether the necessary data
is located in other third party systems, on-premise data stores, or even local machines, Domo provides easy access across all platforms with no coding necessary in
most cases.  Since Domo has built and maintains  a large library  of connectors,  organizations  no longer need to directly  deal with the confusing and constantly
changing ecosystem.  Typically, all that is necessary are the security credentials required to access the data.  Additionally, the cloud-based nature of Domo means
that not only is it simple for an organization to import data, but such data will also be continually imported and updated creating a “living,” real-time dataset with
no hardware investment by the customer. For organizations with on-premises data solutions, or bespoke or legacy applications, we have developed Workbench, our
secure  data  acquisition  tool  designed  to  easily  and  securely  connect  on-premises  data  to  our  platform.  We  thereby  enable  organizations  to  connect  to  real-time
proprietary data sources regardless of where those data sources sit within the organization. QuickStart Apps help users load relevant data into a usable format with
the click of a button. With a growing library of popular data sources that draw from years of role and industry experience, Domo guides users on what KPIs they
should be measuring from the day they connect.

Data
Warehouse
and
Fast
Query
Engine

Adrenaline, the Domo data warehouse, stores massive amounts of data connected from across the business, enabling anyone to quickly access the data they

need.

After  data  has  been  imported  into  Domo,  it  is  important  that  it  is  safe,  secure,  and  available.  Adrenaline  uses  industry-leading  technologies  to  ensure  that
customer  data  is  secure  and  encrypted  while  stored  in  the  system.  It  is  also  stored  in  redundant  systems  to  provide  a  safe  and  reliable  retrieval.  In  the  case  of
frequently changing, or updated data, Domo additionally stores historical versions of past data available for catastrophic recovery.  

Availability of the data is handled through Domo’s fast query layer.  All data is prepared and available for querying through this feature. Adrenaline organizes
the data across any number of factors or variables and employs a massive number of processors to query that data in parallel. This service supports queries while
building simple cards as well as complex, custom queries and dataset joins on datasets comprised of billions of records. Our fast query layer eliminates the need for
IT to perform time-consuming data summarizations or other complex processes in order to maintain high query performance. On top of the flexibility, it provides
subsecond average query response time, enabling real-time consumption of information.  The speed and flexibility at this layer differentiate between Domo from
traditional solutions offered by our competitors.

Domo
ETL:
Data
Transformation

Our  self-service  ETL  toolset,  Fusion,  enables  users  to  easily  join,  aggregate  and  cleanse  data  from  multiple  sources.  Unlike  some  solutions  that  require

separate tools to extract, transform and load, or ETL, data, Fusion permits users of all skill levels to clean and combine data within our platform.

With an intuitive, drag-and-drop interface, users with little or no expertise can easily combine all their data and transform it into a format that can be easily
manipulated, visualized and analyzed. For data analysts, our platform includes SQL-based dataflows, which allow more technical users to combine and transform
raw data sources for other users. Fusion also includes a variety of machine learning algorithm and predictive analytics tools to allow everyone to add intelligence to
any dataset, enabling a range of data science analysis, including:

•

•

cluster analysis to perform cohort analysis and discover relationships to understand complex data;

predictive models built on a suite of regression algorithms to better understand core drivers and influencers of key business metrics;

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•

•

•

forecasting models using common forecasting methods;

time-series, multivariate, parametric and non-parametric algorithms to reveal abnormal or “interesting” data in any dataset; and

intelligent models built on machine learning algorithms.

All algorithms can be implemented using a simple wizard for configuration.

Real-time
Analysis
and
Visualization

Our Explorer analytics suite, consisting of Domo Analyzer, Domo Pages and Collections, Domo Stories, Publication Groups and Domo Everywhere, allows

users to analyze, display, share and interact with data through pixel-perfect visualizations.

Domo Analyzer allows users to analyze, display, share and interact with data across mobile devices and personal computers. Domo Analyzer combines an
intuitive  simplicity  that  allows  business  users  to  find  quick  insights  and  advanced  capabilities  analysts  expect.  Analyzer  allows  users  to  create  their  own
workspace:

•

•

•

•

•

•

over 300 chart types and a robust mapping engine that enable users to immediately visualize area-specific data, even suggesting charts based on the data
input so users never start with a blank slate;

the ability to see and manipulate the data in all columns that are applied to charts, along with any other unused columns that should be shown;

out-of-the-box visualizations that make it easy to review numerous time periods to see trends and comparisons;

pre-defined filters for any visualization, making it easy for viewers to explore the data and see results in specific areas;

the ability to change options, colors, series, and even chart types on the fly and get instant feedback; and

tools to allow users to verify that data is flowing correctly and on time.

Domo Pages and Collections allow everyone to consume and organize data in ways that are meaningful and personalized to them. It’s easy to drag-and-drop,

re-size and group reports, which we refer to as cards, into collections, and build slideshows to share both internally or externally.

Domo Stories allows users to combine cards, text, and images in a dashboard to tell a powerful story about the data. Rather than simply arranging cards on a

page, users can customize page layouts to emphasize certain points and guide other users through analysis of the data.

Other sharing tools include Publication Groups, which enable everyone to securely share filtered views of data with other individuals and groups, send a single

card or a slideshow of cards through scheduled emails, enabling everyone to share valuable information with teams or external stakeholders.

Domo Everywhere is a set of embedded analytics tools that enable organizations to securely share data with customers, partners and vendors, without having
to recreate new or special datasets. Content can be shared in portals, or web properties or even inside applications. Once embedded, any parameters applied to a
card can be reflected in the embedded report. In addition, user access can be controlled by using Single Sign On and personal data permissions, or PDPs, to pass
parameters back to Domo.

Real-time
Collaboration

Domo connects all employees across an organization, while also allowing everyone to customize and create personalized experiences to help them learn and

invite action on those items that are uniquely important to them.

Our Org Explorer and Profiles features bring a social component and transparency to an organization, allowing all employees to see other employees’ role
within  the  organization,  find  their  contact  information  and  learn  how  they  contribute  to  the  organization.  Everyone  can  see  what  cards  their  coworkers  are
following, and then follow the same information, or share their own data with them proactively.

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Once connected with the right people, Buzz aggregates all collaboration activity, in a single context-sensitive,  easily navigable view. This allows an entire

organization to share and discuss data in real time, to make better decisions more quickly. With Buzz, users can:

•

•

•

chat with individuals and teams around real-time data through both public and private channels and direct messages;

share alerts with other users; and

search for and share attachments with an easy-to-use drag-and-drop interface.

Other features to promote collaboration are included throughout our platform, including:

•

•

•

•

Report Scheduler, which allows users to schedule delivery of a card or page to anyone;

Snapshot  Annotation,  which  allows  users  to  call  out  a  specific  spike  or  trends  in  data,  annotate  on  any  card  to  highlight  it  for  others  and  initiate  a
conversation from any device;

Projects and Tasks, which help users quickly take action with simple planning and assignment tools, including creating a task directly from a Buzz thread;
and

Alerts, which prompt timely collaboration and action.

Artificial
Intelligence
Algorithms

Through  Mr.  Roboto,  which  leverages  machine  learning  algorithms,  artificial  intelligence  and  predictive  analytics,  Domo  creates  alerts,  detects  anomalies,
optimizes queries, and suggests areas of interest to help people focus on what matters most. We are also developing additional artificial intelligence capabilities to
enable users to develop benchmarks and indexes based on data in the Domo platform, as well as automatic write back to other systems.

Domo was designed and built from the ground up to deliberately and seamlessly combine all the traditional disparate technologies into a single system.  This

seamless combination allows our customers to apply advanced analytics and machine learning to their data for a variety of uses, including: 

• modeling access patterns to allow for intelligent alerts that inform users of what is happening with both their data and their organization — even if the

user didn’t explicitly ask for it; and 

•

analyzing popular consumption paths to allow for customized recommendations for data, reports, and even conversations that users may find interesting
or may have missed. 

Partner
Ecosystem:
App
Development
Platform
and
Appstore

The Domo Appstore offers hundreds of apps, developed internally and by an open ecosystem of partners, providing expertise across a variety of industries.

Developer tools and programmatic APIs enable the rapid development and delivery of custom apps leveraging the Domo platform and services.

Domo’s developer portal provides all of the tools and documentation needed to build custom apps leveraging our platform. Our App Design Studio lets non-
technical users harness the power of Adobe Illustrator to build real-time infographics, and our App Dev Studio allows users to gain ultimate flexibility and develop
customer visualizations using HTML, CSS, JavaScript, and just about any web technology.

Underlying our technology approach are two key considerations:

•

•

accessibility for all users, which includes a heavy emphasis on mobile; and

applicability to business of all sizes, requiring enterprise-grade governance.

Mobile-First
Functionality

Domo’s native mobile applications for iOS and Android, and also mobile web browsers, enable employees to effectively manage their responsibilities using

their mobile device. Domo Mobile unlocks the ability for users to access their data and collaborate with their teams in real time, from anywhere.

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•

•

•

•

Build Once and Done . When data is loaded or content created in Domo, it is immediately available for consumption on mobile devices, tablets, and more.
There is no need to maintain separate mobile versions of visualizations.

Powerful Visualization Exploration . Domo’s powerful page filters tool is also available on mobile. Whether it’s an executive walking into a retail store or
a manufacturing manager looking at a specific product line, individuals can quickly filter a page to find the story they are interested in.

Collaborate on the Go . Just because users are out of the office doesn’t mean they can’t collaborate with their team around business. All the benefits of
Buzz, Domo’s powerful chat and collaboration platform, are available on any mobile device.

Share Key Metrics Internally and Externally . Data owners can share important information with internal or external collaborators while limiting their
access to sensitive or irrelevant data. Snapshot Annotations also help you make visuals clearer to your audience on mobile devices.

Browse Your Organization . As a platform for business management, understanding organizational structure is key. With Domo, an organization's contact
list and organizational chart are on any mobile device, for access to the people in the organization from anywhere, anytime.

Data
Management,
Governance,
Security
and
Access
Control

Domo is designed to meet the enterprise security, compliance and privacy requirements of our customers, particularly in highly regulated industries, such as

financial services, government, health care, pharmaceuticals, energy and technology.

In addition to advanced internal security controls, Domo provides extensive self-service features that enable administrators to stay in control of and have full

transparency into data at all times. These features include access management, data governance and logging and monitoring tools.

Access Management

Creating users and granting access rights in Domo is the first layer in maintaining information security. PDPs allow users to create robust entitlement policies
that  govern  access  to  specific  data,  increasing  data  usage  while  simultaneously  helping  to  ensure  that  sensitive  or  irrelevant  information  remains  secure.  Pre-
defined security profile options are included to allow organizations to easily deploy our platform. Each profile contains clearly defined access privileges, which can
be turned on or off by default, and privileges and roles can be fully tailored to align with an organization’s unique policy.

Logging and Monitoring

Administrators can easily monitor global activity across Domo with our Activity Logs console. Authorized users can quickly access usage metrics like login
attempts, card views, card creation and card edits. The console also provides the times those events took place and by which user. Admins can filter and sort this
data, and export to an Excel spreadsheet or CSV file.

Data Governance

Once data is connected to Domo, the platform provides capabilities and tools to manage it across its lifecycle. The Domo Data Warehouse is a dynamic 3D
management console that enables IT professionals to interact with and curate every data source in Domo. Administrators can see which data sources are updating,
identify potential problems, understand existing data relationships, and gauge the size of each data source, all in one visually engaging platform.

Domo  Bring  Your  Own  Key,  or  BYOK,  provides  the  ability  to  rotate  encryption  keys  numerous  times  a  day.  Through  this  user-controlled  encryption,

organizations can revoke encryption keys at any time, nullifying all data in the Domo platform and preventing access to their sensitive customer data.

Customers

As of January 31, 2019 , we had over  1,700 customers. We have customers in a wide variety of industries, geographies, with 77% of our revenue for the year
ended January 31, 2019 derived from customers in the United States, and sizes, ranging from small organizations to large enterprises. We define a customer at the
end  of  any  particular  quarter  as  an  entity  that  generated  revenue  greater  than  $2,500  during  that  quarter.  In  situations  where  an  organization  has  multiple
subsidiaries or divisions, each entity that is invoiced at a separate billing address is treated as a separate customer. In cases where customers purchase through a
reseller, each end customer is counted separately. For the fiscal years ended January 31, 2017, 2018 and 2019 , no single

14

customer represented more than 10% of our revenue, nor did any single organization when accounting for multiple subsidiaries or divisions which may have been
invoiced separately.

We have invested in platform capabilities and online support resources that allow our customers to expand the use of our platform in a self-guided manner.
Our professional services, customer support and customer success functions also support our sales force by helping customers to successfully deploy our platform
and implement additional use cases. We work closely with our customers to drive increased engagement with our platform by identifying new use cases through
our customer success teams, as well as in-platform, self-guided experiences. We actively engage with our customers to assess whether they are satisfied and fully
realizing the benefits of our platform. While these efforts often require a substantial commitment and upfront costs, we believe our investment in product, customer
support, customer success and professional services will create opportunities to expand our customer relationships over time.

Sales and Marketing

We offer our platform to our customers as a subscription-based service. Subscription fees are based on the number of users and the tier of package deployed.
Business  leaders  and  managers  are  typically  the  initial  subscribers  to  our  platform,  deploying  it  for  a  specific  use  case  or  department.  Over  time,  as  customers
recognize the value of our platform, we increasingly engage with CIOs and other executives to facilitate broad enterprise adoption. A majority of our customers
subscribe to our services through one-year contracts, but recently a growing percentage of new and existing customers have entered into multi-year contracts. In
the year ended January 31, 2019 , 43% of our new customers entered into multi-year contracts compared to 38% and 11% in the years ended January 31, 2018 and
2017 , respectively. As of January 31, 2019 , 42% of all customers were under multi-year contracts and 58% of all customers were under one-year contracts. By
comparison, 32% of all customers were under multi-year contracts and 68% of all customers were under one-year contracts as of January 31, 2018 . This transition
to a higher percentage of multi-year contracts, among both new and existing customers, has enhanced the predictability of our subscription revenue. We typically
invoice our customers annually in advance. Our one-year and multi-year contracts generally automatically renew for additional one-year terms, with each party
having the option to elect not to renew, and generally may not be cancelled absent material breach by us or the customer.

We primarily generate sales through our direct sales team, which includes both inside sales personnel focused on customers with under $1 billion in revenue
and  field  sales  to  target  enterprise  customers  with  revenues  over  $1  billion.  All  sales  personnel  focus  on  attracting  new  customers  as  well  as  expanding  usage
within  our  existing  customer  base.  We  also  make  it  easy  for  users  and  organizations  to  sign  up  for  free  trials  on  our  website,  which  can  be  converted  to  paid
subscriptions by the user.

We generate  customer  leads,  accelerate  sales  opportunities  and build brand awareness  through our marketing  programs. Our marketing  programs  target  C-
level,  and  senior  line  of  business  leaders  spanning  all  functional  areas  of  a  business,  including  sales,  marketing,  finance,  human  resources  and  information
technology. We also host Domopalooza, our annual user conference for current customers and prospects.

We  have  also  developed  go-to-market  partnerships  with  a  number  of  key  technology,  system  integrator  and  consultant  partners  both  domestically  and
internationally to help customers and potential customers validate our solutions and provide introductions to potential customers, and in some cases to resell or
provide professional services related to our platform. We anticipate that we will continue to develop a select number of third-party relationships to help grow our
business.

Competition

Historically, software companies have not offered solutions that meet the needs of an organization with respect to providing real-time intelligence on business
operations to all users, from the CEO to the frontline. In many cases, organizations do not have any solution or otherwise rely on manual business processes such
as spreadsheets  and reports,  or combinations  of single  solution  software.  Certain  features  of our platform  compete  with products  offered  by various  companies
including those that fall into the following categories:

•

•

•

large software companies, including suppliers of traditional business intelligence products that provide one or more capabilities that are competitive with
our products, such as Microsoft Corporation, Oracle Corporation, SAP AG and IBM;

business analytics software companies, such as Tableau Software, Inc., Qlik Technologies, Looker Data Services, Inc., Sisense, Inc., and Tibco Software,
Inc.; and

SaaS-based products or cloud-based analytics providers such as salesforce.com, Inc. and Infor, Inc.

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We believe that the principal competitive factors in our markets include the following:

•

•

•

•

•

•

•

•

•

•

•

user-centric design;

ease of adoption and use;

features and platform experience;

enterprise-grade performance, including scalability, reliability and query response time;

brand;

security, governance and privacy;

accessibility across mobile devices, operating systems, and applications;

breadth of data source connectivity through third-party integration;

customer support;

continued innovation; and

pricing.

We believe that we compete effectively on each of the factors listed above; however, we expect competition to intensify in the future. It is possible that the
large software vendors who currently do not have a competitive offering, some of which operate in adjacent product categories today, may in the future bring such
a solution to market through product development, acquisitions or other means. In addition, several of our competitors have greater name recognition, much longer
operating histories, more and better-established customer relationships, larger sales forces, larger marketing and software development budgets and significantly
greater resources than we do. Therefore, it is possible that we may not compete favorably with respect to certain of the foregoing factors.

Data Center Operations

We rely heavily on data centers and other technologies and services provided by third parties in order to operate critical functions of our business. We serve
our customers from multiple data centers in the following geographies: North America, Western Europe, and Australia. The data centers we use are designed to
host mission-critical computer systems with fully redundant subsystems and compartmentalized security zones. Our platform runs within third-party data centers.
As of January 31, 2019 , we used Amazon Web Services, or AWS, data center facilities located in Western Europe, North America and Australia. We committed to
spend  an  aggregate  of  $60.0  million  between  April  2017  and  March  2020  pursuant  to  our  agreement  with  AWS.  If  we  fail  to  meet  the  minimum  purchase
commitment during any year, we are required to pay the difference. AWS may terminate the agreement upon written notice to us for cause, including any material
breach by us. We also use Microsoft Azure data centers in the United States to host customer data and partner with a third-party provider to maintain Company
owned physical servers at an Equinix data center in the United States.

We and our third party data center providers maintain a formal and comprehensive security program designed to ensure the security and integrity of customer
data, protect against security threats or data breaches, and prevent unauthorized access to the data of our customers. We and our third party data center providers
strictly regulate and limit all access to on-demand servers and networks at our production and remote backup facilities.

We apply a wide variety of strategies to achieve better than 99.9% systems availability for our subscription services, excluding scheduled maintenance. Our
systems are continually monitored for any signs of problems, and we strive to take preemptive action when necessary. Our data center facilities and the third party
data  centers  employ  advanced  measures  designed  to  ensure  physical  integrity,  including  redundant  power  and  cooling  systems,  and  advanced  fire  and  flood
prevention.

Research and Development

We  focus  our  efforts  on  anticipating  customer  demand  to  remain  competitive  in  the  marketplace.  Our  ability  to  compete  depends  in  large  part  on  our
continuous commitment to research and development and our ability to introduce new platform enhancements, applications, technologies, features and capabilities
in a timely manner. Our research and development organization is responsible for design, development, testing, release and maintenance. Our efforts are focused
on developing

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new platform enhancements, use cases, and features and further enhancing the functionality, reliability, performance and flexibility of existing solutions.

Research  and  development  expenses  were  $76.2  million  , $78.3  million  and $75.7  million  for  the  fiscal  years  ended  January  31,  2017,  2018  and  2019  ,

respectively.

Intellectual Property

We  rely  on  a  combination  of  trade  secret,  copyright,  trademark,  patent  and  other  intellectual  property  laws,  contractual  arrangements,  such  as  assignment,
confidentiality and non-disclosure agreements, and confidentiality procedures and technical measures to gain rights to and protect the technology and intellectual
property used in our business. We actively pursue registration of our trademarks and service marks in the United States and abroad.

As of January 31, 2019 , we owned 89 issued U.S. patents and 39 pending U.S. patent applications. We also owned five patents in the People's Republic of
China, one patent in Australia, one patent in Canada and one patent in Japan. The issued U.S. patents that we own are expected to expire between September 2020
and September 2035. We have sole ownership of all of our U.S. patents and pending U.S. patent applications.

Our  applications  use  “open  source”  software.  Open  source  software  is  made  available  to  the  general  public  in  source  code  form  for  use,  modification  and
redistribution on an “as-is” basis under the terms of a non-negotiable license. We also rely on other technology that we license from third parties. Though such
third-party technology may not continue to be available to us on commercially reasonable terms, we believe that alternative technology would be available to us.

Our policy is to require employees and independent contractors to sign agreements assigning to us any inventions, trade secrets, works of authorship, and other
technology  and  intellectual  property  created  by  them  on  our  behalf  and  agreeing  to  protect  our  confidential  information,  and  all  of  our  key  employees  and
independent contractors have done so. In addition, we generally enter into confidentiality agreements with our vendors and customers. We also control and monitor
access to our software, source code and other proprietary information.

Regulatory Matters

Data privacy, information security and data protection with respect to the collection, storage, and other processing of personal data continue to be focuses of
worldwide  legislation  and  regulation.  We  are  subject  to  data  privacy,  data  protection  and  information  security  regulation  by  data  protection  authorities  in  the
United  States  (including  the  states  in  which  we  conduct  our  business)  and  in  other  countries  where  we  conduct  our  business.  These  regulations  include  laws
requiring  holders  of  personal  data  to  maintain  safeguards  and  to  take  certain  actions  in  response  to  a  data  breach.  In  the  European  Union,  the  General  Data
Protection Regulation, or GDPR, requires comprehensive information privacy and security protections for natural persons with respect to personal data collected
about them. We post on our website our privacy policies and practices concerning the processing, use and disclosure of personal data, and certify adherence to and
compliance with the U.S. Department of Commerce’s Privacy Shield Principles and the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Our publication of
our Privacy Shield certification, our privacy policy, and other statements we publish regarding privacy, data protection and information security may subject us to
potential governmental action if they are found to be deceptive or misrepresentative  of our practices or in violation of applicable privacy law. We also may be
bound from time to time by contractual obligations, including model contract provisions approved by the European Commission, that impose additional restrictions
on our handling of personal data.

The legal environment of internet-based businesses is evolving rapidly in the United States, the European Union and elsewhere. The manner in which existing
laws and regulations are applied in this environment, and how they will relate to our business in particular, both in the United States and internationally, is often
unclear. For example, we sometimes cannot be certain which laws will be deemed applicable to us given the global nature of our business, including with respect
to  such  topics  as  data  privacy  and  security,  pricing,  advertising,  taxation,  content  regulation,  and  intellectual  property  ownership  and  infringement  or  other
violations  of  intellectual  property  rights.  In  particular,  the  various  privacy,  data  protection  and  data  security  legal  obligations  that  apply  to  us  may  evolve  in  a
manner that relates to our practices or the features of our applications or platform, and we may need to take additional measures to comply with such changes in
legal obligations and to maintain and improve our information security posture in an effort to avoid information security incidents or breaches affecting personal
data or other sensitive or proprietary information.

Data Security

Domo is designed to meet the enterprise security, compliance and privacy requirements of our customers, particularly in highly regulated industries, such as

financial services, health care, pharmaceuticals, energy and technology. Our architecture is

17

designed to allow customers to maintain control of their data through various means including: multiple logical and physical security layers; least privilege and
separation of duties access model; threat assessments of each new feature; transport layer encryption and encryption at rest that allows customers to manage their
own encryption keys using Domo’s Bring Your Own Key, or BYOK; and extensive logging and monitoring of network, system and application events.

We voluntarily engage independent third-party security auditors to test our systems and controls at least annually against several widely recognized security

standards and regulations.

We  have  completed  a  SOC  1  and  SOC  2  +  HITRUST  Common  Security  Framework,  or  CSF,  examination.  Service  Organization  Controls,  or  SOC,  are
standards established by the American Institute of Certified Public Accountants for reporting on internal control environments implemented within an organization.
Our datacenter facilities and services providers also regularly undergo ISO 27001 or SOC 1 or SOC 2 audits and numerous other audits to verify their security
practices.  We  are  also  in  the  process  of  completing  the  ISO 27001  Information  Security  Management  Standard  Certification.  The  ISO  27001 security  standard
specifies  the  requirements  for  establishing,  implementing,  operating,  monitoring,  reviewing,  maintaining  and  improving  a  documented  Information  Security
Management System within the context of the organization’s overall business risks. This standard addresses confidentiality, access control, vulnerability and risk
assessment. We are also in the process of completing the ISO/IEC 27018 certification. ISO 27018 establishes commonly accepted control objectives, controls and
guidelines  for  implementing  measures  to  protect  personal  information  in  accordance  with  the  privacy  principles  in  ISO/IEC  29100  for  a  cloud  computing
environment.

We complete the two industry-leading information security questionnaires. This includes the Shared Assessments Standardized Information Gathering, or SIG,
questionnaire,  as  well  as  the  Cloud  Security  Alliance  Consensus  Assessments  Initiative  Questionnaire,  or  CSA  CAIQ.  The  SIG  is  composed  of  approximately
1,400 security questions spanning 17 domains. The CSA CAIQ is a set of security  questions focused on cloud security  controls, and it is mapped to numerous
industry programs and standards including ISO 27001, NIST SP 800-53, COBIT, amongst others. Both of these information security industry questionnaires assist
organizations in evaluating a cloud providers operations and processes.

Domo supports HIPAA and HITECH compliance. We sign business associate agreements with our customers who require them in support of compliance with
the Health Insurance Portability and Accountability Act, or HIPAA, and the Health Information Technology for Economic and Clinical Health Act, or HITECH.
We also offer a HIPAA assessment report performed by an independent third party.

Employees

As of January 31, 2019 , we had 761 employees, of which 634 work in the United States. None of our employees are represented by a labor union, and we

believe our employee relations are good.

Corporate Information

We  were  originally  incorporated  in  September  2010  under  the  corporate  name  Shacho,  Inc.  in  Delaware  and,  in  December  2011,  we  reincorporated  in
Delaware as Domo, Inc. Our principal executive offices are loc ated at 772 East Utah Valley Drive, American Fork, UT 84003, and our telephone number is (801)
899-1000. Our website address is www.domo.com. Information cont ained on, or that can be accessed through, our website does not constitute part of this Annual
Report on Form 10-K.

Available Information

The following filings are available through our investor relations website after we file them with the Securities and Exchange Commission ("SEC"): Annual
Report  on  Form  10-K,  Quarterly  Reports  on  Form  10-Q  and  our  Proxy  Statement  for  our  annual  meeting  of  stockholders.  These  filings  are  also  available  for
download free of charge on our investor relations website. Our investor relations website is located at ir.domo.com. The SEC also maintains an Internet website
that  contains  reports,  proxy  statements  and  other  information  about  issuers,  like  us,  that  file  electronically  with  the  SEC.  The  address  of  that  website  is
http://www.sec.gov.

We  webcast  our  earnings  calls  and  certain  events  we  participate  in  or  host  with  members  of  the  investment  community  on  our  investor  relations  website.
Additionally,  we  provide  notifications  of  news  or  announcements  regarding  our  financial  performance,  including  SEC  filings,  investor  events,  and  press  and
earnings releases as part of our investor relations website. Further corporate governance information, including our corporate governance guidelines and code of
conduct, is also available on our investor relations website under the heading "Governance." The contents of our websites are not intended to be incorporated by
reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our websites are intended to be
inactive textual references only.

18

Item 1A. Risk Factors

You  should  carefully  consider  the  following  risk  factors,  in  addition  to  the  other  information  contained  in  this  report,  including  the  section  of  this  report
captioned “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our financial statements and related notes. If any of the
events described in the following risk factors or the risks described elsewhere in this report occurs, our business, operating results and financial condition could be
seriously harmed. This report also contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those
anticipated in the forward-looking statements as a result of factors that are described below and elsewhere in this report.

Risks Related to Our Business and Industry

We
have
a
history
of
losses,
and
we
may
not
be
able
to
generate
sufficient
revenue
to
achieve
or
maintain
profitability
in
the
future.

We incurred net losses of $183.1 million , $176.6 million and $154.3 million for the years ended January 31, 2017, 2018 and 2019 , respectively, and had an
accumulated deficit of $912.1 million at January 31, 2019 . We may not be able to generate sufficient revenue to achieve or sustain profitability. We expect to
continue  to  incur  losses  for  the  foreseeable  future  and  we  expect  costs  to  increase  in  future  periods  as  we  expend  substantial  financial  and  other  resources  on,
among other things:

•

•

•

•

•

•

•

sales and marketing,  including a continued expansion of our direct  sales organization,  which will require  time before  these investments  generate  sales
results;

technology and data center infrastructure, enhancements to cloud architecture, improved disaster recovery protection, increasing data security, compliance
and operations expenses;

data center costs as customers increase the amount of data that is available to our platform and the number of users on our platform;

other software development, including enhancements and modifications related to our platform;

international expansion in an effort to increase our customer base and sales;

general and administration, including significantly increasing expenses in accounting and legal related to the increase in the sophistication and resources
required for public company compliance and other work arising from the growth and maturity of the company;

competing with other companies, custom development efforts and open source initiatives that are currently in, or may in the future enter, the markets in
which we compete;

• maintaining high customer satisfaction and ensuring quality and timely releases of platform enhancements and applications;

•

developing our indirect sales channels and strategic partner network;

• maintaining the quality of our cloud and data center infrastructure to minimize latency when using our platform;

•

increasing market awareness of our platform and enhancing our brand;

• maintaining  compliance  with  applicable  governmental  regulations  and  other  legal  obligations,  including  those  related  to  intellectual  property  and

international sales; and

•

attracting and retaining top talent in a competitive market.

These  expenditures  may  not  result  in  additional  revenue  or  the  growth  of  our  business.  If  we  fail  to  continue  to  grow  revenue  or  to  achieve  or  sustain

profitability, the market price of our Class B common stock could be adversely affected.

We
have
a
limited
operating
history,
which
makes
it
difficult
to
evaluate
our
prospects
and
future
operating
results.


We  were  incorporated  in  2010  and  publicly  announced  our  platform  in  2015.  Our  limited  operating  history  makes  our  ability  to  forecast  future  operating
results difficult and subjects us to a number of uncertainties, including our ability to plan and model future growth. Revenue grew 46% in the fiscal year ended
January 31, 2018 compared to the prior year; however, revenue grew

19

only 31% in the year ended January 31, 2019 compared to the prior year, and historical revenue growth is not necessarily indicative of future performance. Our
revenue growth rate is expected to decline in future periods due to a number of reasons, which may include the maturation of our business, increase in overall
revenue over time, slowing demand for our platform, increasing competition, a decrease in the growth of the markets in which we compete, or if we fail, for any
reason, to continue to capitalize on growth opportunities, a decrease in our renewal rates, or a decline in upsells.

We have encountered and will continue to encounter risks and uncertainties frequently experienced by growing companies in rapidly changing industries, such
as  determining  appropriate  investments  of  our  limited  resources,  market  adoption  of  our  platform,  competition,  acquiring  and  retaining  customers,  hiring,
integrating, training and retaining skilled personnel (including sales personnel), developing new platform enhancements and applications, determining prices and
contract  terms,  improving  our  internal  controls  and  unforeseen  expenses  and  challenges  in  forecasting  accuracy.  If  our  assumptions  regarding  these  risks  and
uncertainties,  which  we  use  to  plan  our  business,  are  incorrect  or  change,  or  if  we  do  not  address  these  risks  successfully,  our  prospects,  operating  results  and
business could be adversely affected.

We
have
been
growing
and
expect
to
continue
to
invest
in
our
growth
for
the
foreseeable
future.
If
we
fail
to
manage
this
growth
effectively,
our
business
and
operating
results
will
be
adversely
affected.

We  intend  to  continue  to  grow  our  business.  For  example,  we  plan  to  continue  to  increase  our  headcount,  particularly  in  our  sales  group.  If  we  cannot
adequately train these new employees, including our direct sales force, or if these new employees are not as productive as quickly as we would like, sales may
decrease or customers may lose confidence in the knowledge and capability of our employees. In addition, we intend to make direct investments to continue our
international expansion efforts. We must successfully manage growth to achieve our objectives. Although our business has experienced significant growth in the
past, we cannot provide any assurance that our business will continue to grow at any particular rate, or at all.

Our ability to effectively manage the growth of our business will depend on a number of factors, including our ability to do the following:

•

•

•

•

•

•

effectively  recruit,  integrate,  train  and  motivate  new  employees  and  make  them  productive,  including  our  direct  sales  force,  while  retaining  existing
employees, maintaining the beneficial aspects of our corporate culture and effectively executing our business plan;

attract new customers, and retain and increase usage by existing customers;

recruit and successfully leverage channel partners and app developers;

successfully enhance our platform;

continue to improve our operational, financial and management controls;

protect and further develop strategic assets, including intellectual property rights; and

• manage market expectations and other challenges associated with operating as a public company.

These activities will require significant financial resources and allocation of valuable management and employee resources, and growth will continue to place

significant demands on management and our operational and financial infrastructure.

Our future financial performance and ability to execute our business plan will depend, in part, on our ability to effectively manage any future growth. There
are no guarantees we will be able to do so. In particular, any failure to successfully implement systems enhancements and improvements will likely negatively
impact  our  ability  to  manage  our  expected  growth,  ensure  uninterrupted  operation  of  key  business  systems  and  comply  with  the  rules  and  regulations  that  are
applicable to public reporting companies. Moreover, if we do not effectively manage the growth of our business and operations, the quality of our platform could
suffer, which could negatively affect our brand, operating results and business.

Our
ability
to
raise
capital
in
the
future
may
be
limited,
and
if
we
fail
to
raise
capital
when
needed
in
the
future,
we
could
be
prevented
from
growing
or
could
be
forced
to
delay
or
eliminate
product
development
efforts
or
other
operations.


Our  business  and  operations  may  consume  resources  faster  than  we  anticipate.  We  have  incurred  cumulative  and  recurring  losses  from  operations  since
inception and had an accumulated deficit of $912.1 million as of January 31, 2019 . We have also experienced negative cash flows from operating activities since
inception, including cash used in operating activities of $144.1 million , $148.7 million and $131.4 million for the years ended January 31, 2017, 2018 and 2019 ,
respectively.  As of January 31, 2019 , we had cash and cash equivalents of $177.0 million and no amounts available to draw under our credit facility.

20

We  may  need  to  raise  additional  funds  to  invest  in  growth  opportunities,  to  continue  product  development  and  sales  and  marketing  efforts,  and  for  other
purposes. Additional financing may not be available on favorable terms, if at all. If adequate funds are not available on acceptable terms, we may be unable to meet
our obligations, invest in future growth opportunities, or continue operations at anticipated levels, which could harm our business and operating results. In addition,
current and future debt instruments may impose restrictions on our ability to dispose of property, make changes in our business, engage in mergers or acquisitions,
incur additional indebtedness, and make investments and distributions. Furthermore, if we issue additional equity securities, stockholders will experience dilution,
and the new equity securities could have rights senior to those of our common stock. Because our decision to issue securities in any future offering will depend on
market  conditions  and  other  factors  beyond  our  control,  we  cannot  predict  or  estimate  the  amount,  timing  or  nature  of  any  such  future  offerings.  As  a  result,
stockholders bear the risk that future securities offerings reduce the market price of our Class B common stock and dilute their interest.

We
face
intense
competition,
and
we
may
not
be
able
to
compete
effectively,
which
could
reduce
demand
for
our
platform
and
adversely
affect
our
business,
growth,
revenue
and
market
share.

The market for our platform is intensely and increasingly competitive and subject to rapidly changing technology and evolving standards. In addition, many
companies in our target market are offering, or may soon offer, products and services that may compete with our platform. Furthermore, many potential customers
have made significant investments in legacy software systems and may be unwilling to invest in new solutions.

Our current primary competitors generally fall into the following categories:

•

•

•

large software companies, including suppliers of traditional business intelligence products that provide one or more capabilities that are competitive with
our products, such as Microsoft Corporation, Oracle Corporation, SAP AG and IBM;

business analytics software companies, such as Tableau Software, Inc., Qlik Technologies, Looker Data Services, Inc., Sisense, Inc., and Tibco Software,
Inc.; and

SaaS-based products or cloud-based analytics providers such as salesforce.com, Inc. and Infor, Inc.

We expect competition to increase as other established and emerging companies enter the markets in which we compete, as customer requirements evolve and

as new products and technologies are introduced.

Many competitors, particularly the large software companies named above, have longer operating histories, significantly greater financial, technical, research
and development, marketing, distribution, professional services or other resources and greater name recognition than we do. In addition, many competitors have
strong relationships with current and potential customers, channel partners and development partners and extensive knowledge of markets in which we compete.
As a result, they may be able to respond more quickly to new or emerging technologies and changes in customer requirements, for example by devoting greater
resources to the development, promotion and sale of their products than we do.

Moreover, many of these competitors may bundle their data management and analytics products into larger deals or maintenance renewals, often at significant
discounts or at no charge. Increased competition may lead to price cuts, alternative pricing structures or the introduction of products available for free or a nominal
price, fewer customer orders, reduced gross margins, longer sales cycles and loss of market share. We may not be able to compete successfully against current and
future  competitors,  and  our  business,  operating  results  and  financial  condition  will  be  harmed  if  we  fail  to  meet  these  competitive  pressures.  Even  if  we  are
successful in acquiring and retaining customers, those customers may continue to use our competitors' products in addition to our products.

Our ability to compete successfully depends on a number of factors, both within and outside of our control. Some of these factors include ease and speed of
platform  deployment  and  use,  accessibility  across  mobile  devices,  operating  systems,  and  applications,  discovery  and  visualization  capabilities,  analytical  and
statistical capabilities, performance and scalability, the quality of our data security infrastructure, the quality and reliability of our customer service and support,
total cost of ownership, return on investment and brand recognition. Any failure by us to compete successfully in any one of these or other areas may reduce the
demand for our platform, as well as adversely affect our business, operating results and financial condition.

Moreover,  current  and  future  competitors  may  also  make  strategic  acquisitions  or  establish  cooperative  relationships  among  themselves  or  with  others.  By
doing  so,  these  competitors  may  increase  their  ability  to  meet  the  needs  of  customers.  These  relationships  may  limit  our  ability  to  sell  or  certify  our  platform
through specific distributors, technology providers, database companies and distribution channels and allow competitors to rapidly gain significant market share.
These developments could

21

limit our ability to obtain revenue from existing and new customers. If we are unable to compete successfully against competitors, our business, operating results
and financial condition would be harmed.

If 
we
are 
unable 
to 
attract 
new 
customers 
in 
a 
manner
that 
is 
cost-effective, 
our 
revenue 
growth
could 
be 
slower 
than 
we 
expect 
and 
our 
business
may 
be
harmed.

To increase our revenue, we must add new customers. Demand for our platform is affected by a number of factors, many of which are beyond our control,
such  as  continued  market  acceptance  of  our  platform  for  existing  and  new  use  cases,  the  timing  of  development  and  release  of  new  applications  and  features,
technological change, growth or contraction in our addressable market, and accessibility across mobile devices, operating systems, and applications. In addition, if
competitors  introduce lower cost or differentiated  products or services that are perceived to compete with our features, our ability to sell our features based on
factors such as pricing, technology and functionality could be impaired. As a result, we may be unable to attract new customers at rates or on terms that would be
favorable or comparable to prior periods, which could negatively affect the growth of our revenue.

Even if we do attract customers, the cost of new customer acquisition may prove so high as to prevent us from achieving or sustaining profitability. We
recognize subscription revenue ratably over the term of the subscription period. In general, customer acquisition costs and other upfront costs associated with new
customers are much higher in the first year than the aggregate revenue we recognize from those new customers in the first year. As a result, the profitability of a
customer to our business in any particular period depends in part upon how long a customer has been a subscriber and the degree to which it has expanded its usage
of our platform. Additionally, we intend to continue to hire additional sales personnel to grow our domestic and international operations. If our sales and marketing
efforts do not result in substantial increases in revenue, our business, results of operations, and financial condition may be adversely affected.

If 
customers 
do 
not 
renew 
their 
contracts 
with 
us 
or 
reduce 
the 
number 
of 
users 
of 
our 
platform, 
our 
revenue 
will 
decline 
and 
our 
operating 
results 
and
financial
condition
may
be
adversely
affected.

The  initial  terms  of  our  customer  contracts  typically  vary  in  length  between  one  and  three  years,  and  our  customers  have  no  obligation  to  renew  their
subscriptions after the expiration of their initial subscription periods. In some cases, the contracts automatically renew (with each party having the option to elect
not to renew), but in circumstances where that is not the case, our customers may unilaterally elect not to renew, may seek to renew for lower subscription amounts
or for shorter contract lengths, or may choose to renew for the same or fewer applications over time. Our renewal rates may decline or fluctuate as a result of a
number  of  factors,  including  leadership  changes  within  our  customers  resulting  in  loss  of  sponsorship,  limited  customer  resources,  pricing  changes  by  us  or
competitors,  customer  satisfaction  with  our  platform  and  related  applications,  the  acquisition  of  customers  by  other  companies,  procurement  or  budgetary
decisions, and deteriorating general economic conditions. To the extent our customer base continues to grow, renewals and additional subscriptions by renewing
customers will become an increasingly important part of our results. If our customers do not renew their subscriptions, or decrease the amount they spend with us,
revenue will decline and our business will be harmed.

If
customers
do
not
expand
the
number
of
users
of
our
platform
or
adopt
additional
use
cases
our
growth
prospects,
operating
results
and
financial
condition
may
be
adversely
affected.


Our future success depends on our ability to increase the deployment of our platform within and across our existing customers and future customers. Many of
our customers initially deploy our platform to specific groups or departments within their organization or for a limited number of use cases. Our growth prospects
depend  on  our  ability  to  persuade  customers  to  expand  their  use  of  our  platform  to  additional  groups,  departments  and  use  cases  across  their  organization.
Historically,  we  have  made  significant  investments  in  research  and  development  to  build  our  platform  and  to  offer  enterprise  customers  the  features  and
functionality that they require.

Because our recent growth has resulted in the rapid expansion of our business, we do not have a long history upon which to base forecasts of customer renewal
rates,  customer  upsells  or  future  revenue.  As  a  result,  future  operating  results  may  be  significantly  below  the  expectations  of  investors,  which  could  harm  the
market price of our Class B common stock.

The
loss
of
one
or
more
of
our
key
customers,
or
a
failure
to
renew
our
subscription
agreements
with
one
or
more
of
our
key
customers,
could
negatively
affect
our
ability
to
market
our
platform.

We rely on our reputation and recommendations from key customers in order to promote subscriptions to our platform. The loss of, or failure to renew by, any

of our key customers could have a significant effect on our revenue, reputation and our ability

22

to obtain new customers. In addition, acquisitions of our customers could lead to cancellation of such customers’ contracts, thereby reducing the number of our
existing and potential customers.

Future
operating
results
and
key
metrics
may
fluctuate
significantly
due
to
a
wide
range
of
factors,
which
makes
our
future
results
difficult
to
predict.

Our operating results and key metrics could vary significantly from quarter to quarter as a result of various factors, some of which are outside of our control,

including:

•

•

•

•

•

•

•

•

•

•

•

the expansion of our customer base;

the size, duration and terms of our contracts with both existing and new customers;

the introduction of products and product enhancements by competitors, and changes in pricing for products offered by us or our competitors;

customers delaying purchasing decisions in anticipation of new products or product enhancements by us or our competitors or otherwise;

changes in customers’ budgets;

seasonal  variations  in  our  sales,  which  have  generally  historically  been  highest  in  our  fourth  fiscal  quarter  and  lowest  in  the  second  and  third  fiscal
quarters;

the timing of satisfying revenue recognition criteria, particularly with regard to large transactions;

the amount and timing of payment for expenses, including infrastructure  costs to deliver our platform, research and development, sales and marketing
expenses, employee benefit and stock-based compensation expenses and costs related to Domopalooza, our annual user conference that occurs in our first
fiscal quarter;

costs related to the hiring, training and maintenance of our direct sales force;

the timing and growth of our business, in particular through the hiring of new employees and international expansion; and

general economic and political conditions, both domestically and internationally, as well as economic conditions specifically affecting industries in which
our customers operate.

Any  one  of  these  or  other  factors  discussed  elsewhere  in  this  report  may  result  in  fluctuations  in  our  operating  results,  meaning  that  quarter-to-quarter

comparisons may not necessarily be indicative of our future performance.

Because
we
recognize
revenue
from
subscriptions
ratably
over
the
term
of
the
agreement,
near-term
changes
in
sales
may
not
be
reflected
immediately
in
our
operating
results.


We  offer  our  platform  primarily  through  subscription  agreements,  which  typically  vary  in  length  between  one  and  three  years,  and  may  in  many  cases  be
subject to automatic renewal or renewal only at a customer's discretion. We generally invoice our customers in annual installments at the beginning of each year in
the subscription period. Amounts that have been invoiced are initially recorded as deferred revenue and are recognized ratably over the subscription period. As a
result, most of the revenue that we report in each period is derived from the recognition of deferred revenue relating to subscriptions entered into during previous
periods. A decline in new or renewed subscriptions in any one quarter is not likely to have a material impact on results for that quarter. However, declines would
negatively affect revenue and deferred revenue balances in future periods, and the effect of significant downturns in sales and market acceptance of our platform,
and potential  changes in our rate of renewals, may not be fully reflected  in our results of operations until future periods. Our subscription  model also makes it
difficult  for  us  to  rapidly  increase  our  total  revenue  through  additional  sales  in  any  period,  as  revenue  from  new  customers  is  recognized  over  the  applicable
subscription term. We may be unable to adjust our cost structure to reflect the changes in revenue. In addition, a significant majority of our costs are expensed as
incurred, while revenue is generally recognized over the life of the customer agreement. As a result, increased growth in the number of our customers could result
in our recognition of more costs than revenue in the earlier periods of the terms of our agreements.

23

We
are
increasingly
targeting
sales
efforts
at
enterprise
customers
and
the
length,
cost
and
uncertainty
associated
with
sales
cycles
may
result
in
fluctuations
in
our
operating
results
and
our
failure
to
achieve
the
expectations
of
investors.

We are increasingly targeting sales efforts at enterprise customers, which we define as companies with over $1 billion in revenue, and face long sales cycles,
complex customer  requirements,  substantial upfront sales costs, and a relatively  low and difficult  to predict volume of sales on a quarter-by-quarter  basis. This
makes it difficult to predict with certainty our sales and related operating performance in any given period. Our typical sales cycle for new enterprise customers is
approximately six months, but is variable and difficult to predict and can be longer. Customers often undertake a prolonged evaluation of our platform, including
assessing their own readiness, scoping the professional services involved, and comparing our platform to products offered by competitors and their ability to solve
the problem internally. Events may occur during this period that affect the size or timing  of a purchase or even cause cancellations,  which may lead to greater
unpredictability  in  our  business  and  operating  results.  Moreover,  customers  often  begin  to  use  our  platform  on  a  limited  basis  with  no  guarantee  that  they  will
expand their use of our platform widely enough across their organization to justify the costs of our sales efforts. We may also face unexpected implementation
challenges with enterprise customers or more complicated installations of our platform. It may be difficult to deploy our platform if the customer has unexpected
database, hardware or software technology issues.

Adherence  to  our  financial  plan  in  part  depends  on  managing  the  mix  of  customers,  the  rate  at  which  customers  add  users  within  their  organizations,  the
number of use cases they employ, and the timing and amount of upsells, all of which affect annual contract value. Our financial performance and the predictability
of our quarterly financial results may be harmed by intermittent failures to secure timely or at all the higher value enterprise agreements, or changes in the volume
of transactions overall, compared to our forecasts, and depends in large part on the successful execution of our direct sales team.

Additionally, our quarterly sales cycles are generally more heavily weighted toward the end of the quarter with an increased volume of sales in the last few
weeks and days of the quarter. This impacts the timing of recognized revenue and billings, cash collections and delivery of professional services. Furthermore, the
concentration of contract negotiations in the last few weeks and days of the quarter could require us to expend more in the form of compensation for additional
sales, legal and finance employees and contractors. Compression of sales activity to the end of the quarter also greatly increases the likelihood that sales cycles will
extend beyond the quarter in which they are forecasted to close for some sizeable transactions, which will harm forecasting accuracy and adversely impact billings
and new customer acquisition metrics for the quarter in which they are forecasted to close.

If 
we
fail 
to 
effectively 
develop 
and 
expand 
our 
sales 
and
marketing 
capabilities, 
our
ability 
to 
increase 
our 
customer 
base 
and 
increase 
acceptance 
of 
our
platform
could
be
harmed.


To  increase  the  number  of  customers  and  increase  the  market  acceptance  of  our  platform,  we  will  need  to  expand  our  sales  and  marketing  operations,
including our domestic and international sales force. We will continue to dedicate significant resources to sales and marketing programs. We believe that there is
significant competition for direct sales personnel with the sales skills and technical knowledge that we require. Our ability to achieve significant revenue growth in
the  future  will  depend,  in  large  part,  on  our  success  in  recruiting,  training  and  retaining  a  sufficient  number  of  direct  sales  personnel  and  sales  leadership.  For
example, we recently hired a new chief revenue officer. New hires require significant training and time before they achieve full productivity, particularly in new
sales territories. Recent hires and planned hires may not become as productive as quickly as we would like, changes in sales leadership could adversely affect our
existing sales personnel, and we may be unable to hire or retain sufficient numbers of qualified individuals in the future in the markets where we do business. The
effectiveness of our sales and marketing has also varied over time and, together with the effectiveness of any partners or resellers we may engage, may vary in the
future. Our business and operating results may be harmed if our efforts do not generate a correspondingly significant increase in revenue. We may not achieve
anticipated  revenue growth from expanding our sales force if we are unable to hire, develop and retain  talented sales personnel, if our new sales personnel are
unable to achieve desired productivity levels in a reasonable period of time, or if our sales and marketing programs are not effective.

We
do
not
have
a
long
history
with
our
subscription
or
pricing
models
and
changes
could
adversely
affect
our
operating
results.

We have limited experience with respect to determining the optimal prices and contract length for our platform. As the markets for our features grow, as new
competitors introduce new products or services that compete with ours or reduce their prices, or as we enter into new international markets, we may be unable to
attract new customers or retain existing customers at the same price. Moreover, large customers, which are the focus of our direct sales efforts, may demand greater
price discounts.

As  we  expand  internationally,  we  also  must  determine  the  appropriate  price  to  enable  us  to  compete  effectively  internationally.  In  addition,  if  the  mix  of

features we sell changes, then we may need to, or choose to, revise our pricing. As a result, in the future

24

we  may  be  required  to  reduce  our  prices  or  offer  shorter  contract  durations,  which  could  adversely  affect  our  revenue,  gross  margin,  profitability,  financial
condition and cash flow.

In addition, our competitors may offer different subscription or pricing models, such as by number of queries or data size, which may be more attractive to
potential  customers.  We  may  be  required  to  adjust  our  subscription  or  pricing  models  in  response  to  these  changes,  which  could  adversely  affect  our  financial
performance.

We
are
subject
to
governmental
laws,
regulation
and
other
legal
obligations,
particularly
those
related
to
privacy,
data
protection
and
information
security,
and
any
actual
or
perceived
failure
to
comply
with
such
obligations
could
impair
our
efforts
to
maintain
and
expand
our
customer
base,
causing
our
growth
to
be
limited
and
harming
our
business.

We receive, store and process personal information and other data from and about customers in addition to our employees and services providers. Also, in
connection with future feature offerings, we may receive, store and process additional types of data, including personally identifiable information, related to end
consumers. Our handling of data is subject to a variety of laws and regulations, including regulation by various government agencies, such as the U.S. Federal
Trade Commission, or FTC, and various state, local and foreign agencies. Our data handling also is subject to contractual obligations and may be deemed to be
subject to industry standards, including certain industry standards that we undertake to comply with.

The  U.S.  federal  and  various  state  and  foreign  governments  have  adopted  or  proposed  limitations  on  the  collection,  distribution,  use  and  storage  of  data
relating  to  individuals,  including  the  use  of  contact  information  and  other  data  for  marketing,  advertising  and  other  communications  with  individuals  and
businesses. In the United States, various laws and regulations apply to the collection, processing, disclosure, and security of certain types of data. Additionally, the
FTC  and  many  state  attorneys  general  are  interpreting  federal  and  state  consumer  protection  laws  as  imposing  standards  for  the  online  collection,  use,
dissemination and security of data. The laws and regulations relating to privacy and data security are evolving, can be subject to significant change and may result
in  ever-increasing  regulatory  and  public  scrutiny  and  escalating  levels  of  enforcement  and  sanctions.  For  example,  California  recently  enacted  the  California
Consumer Privacy Act, or CCPA, that will, among other things, require covered companies to provide new disclosures to California consumers, and afford such
consumers new abilities to opt-out of certain sales of personal information, when it goes into effect on January 1, 2020. Legislators have announced the intent to
modify the CCPA, and we cannot yet predict the impact of the CCPA on our business or operations. It may, however, require us to modify our data processing
practices and policies and to incur substantial costs and expenses in an effort to comply.

In  addition,  several  foreign  countries  and  governmental  bodies,  including  the  European  Union,  have  laws  and  regulations  dealing  with  the  handling  and
processing of personal information obtained from their residents, which in certain cases are more restrictive than those in the United States. Laws and regulations
in these jurisdictions apply broadly to the collection, use, storage, disclosure and security of various types of data, including data that identifies or may be used to
identify an individual, such as names, email addresses and in some jurisdictions, Internet Protocol, or IP, addresses. Such laws and regulations may be modified or
subject to new or different interpretations, and new laws and regulations may be enacted in the future. Within the European Union, in May 2018, the European
Union's new regulation governing data and privacy practices called the General Data Protection Regulation, or GDPR became effective and substantially replaced
the  data  protection  laws  of  the  individual  European  Union  member  states.  The  GDPR  includes  more  stringent  operational  requirements  for  processors  and
controllers of personal data and imposes significant penalties for non-compliance of up to the greater of €20 million or 4% of global annual revenues. Complying
with the GDPR, the CCPA, and other new data protection laws and regulations may cause us to incur substantial operational costs or require us to modify our data
handling practices. Actual or alleged non-compliance could result in proceedings against us by governmental entities or others (including a private right of action
for affected individuals in certain instances) and may otherwise adversely impact our business, financial condition and operating results.

We have certified under the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield with respect to our transfer of certain personal data from the European
Union and Switzerland to the United States. The Privacy Shield program is subject to annual review and may be challenged, suspended or invalidated. At present,
the EU-U.S. Privacy Shield framework and the use of EU Standard Contractual Clauses, or the Model Clauses, to protect data exports between the European Union
and the U.S. are both subject to ongoing legal challenges. The EU-US Privacy Shield is subject to a challenge by a French privacy group that is anticipated to be
heard in the near future. The Model Clauses are also the subject of court proceedings between the Irish Data Protection Commissioner and a private individual, and
this case has been referred to the Court of Justice of the European Union. Any or all of these court proceedings, or other challenges in the future, may result in a
ruling that the industry-standard measures we, and other companies, have taken are no longer sufficient. Additionally, it is possible that the Privacy Shield program
may  need  to  be  updated  by  the  European  Commission  and  Department  of  Commerce  to  take  into  account  the  GDPR.  As  a  result,  we  may  be  unsuccessful  in
maintaining legitimate means for our transfer and receipt of personal data from the European Union to

25

the United States and may be at risk of experiencing reluctance or refusal of European or multi-national customers to use our solutions and incurring regulatory
penalties, which may have an adverse effect on our business.

Further, following a referendum in June 2016 in which voters in the United Kingdom approved an exit from the EU, the United Kingdom government has
initiated a process to leave the EU. This has created uncertainty with regard to the future regulation of data protection in the United Kingdom. The United Kingdom
has enacted a Data Protection Bill, effective in May 2018, that substantially implements the GDPR. Uncertainty remains, however, regarding how matters such as
cross-border  data  transfers  involving  the  United  Kingdom  will  be  handled  in  the  medium  to  long  term.  We  may  experience  reluctance  or  refusal  by current  or
prospective customers in Europe, including the United Kingdom, to use our products, and we may find it necessary or desirable to make further changes to our
handling of personal data of European residents. The regulatory environment applicable to the handling of European residents’ personal data, and our actions taken
in response, may cause us to assume additional liabilities or incur additional costs, and could result in our business, operating results and financial condition being
harmed.

We also handle credit card and other personal information. Due to the sensitive nature of such information, we have implemented policies and procedures in
an  effort  to  preserve  and  protect  our  data  and  our  customers'  data  against  loss,  misuse,  corruption,  misappropriation  caused  by  systems  failures,  unauthorized
access or misuse. Notwithstanding these policies, we could be subject to liability claims by individuals and customers whose data resides in our databases for the
misuse of that information. If we fail to meet appropriate compliance levels, this could negatively impact our ability to utilize credit cards as a method of payment,
and/or collect and store credit card information, which could disrupt our business.

We sign business associate agreements with our customers who require them in order to comply with the Health Insurance Portability and Accountability Act,
or HIPAA, and the Health Information Technology for Economic and Clinical Health Act, or HITECH, and therefore we are directly subject to certain provisions
of HIPAA applicable to business associates. We may collect and process protected health information as part of our HIPAA compliant service, which may subject
us to a number of data protection, security, privacy and other government- and industry-specific requirements. In addition, if we are unable to protect the privacy
and  security  of  protected  health  information,  we  could  be  found  to  have  breached  our  contracts  with  customers  with  whom  we  have  a  business  associate
relationship. Noncompliance with laws and regulations relating to privacy and security of personal information, including HIPAA, or with contractual obligations
under  any  business  associate  agreement  may  lead  to  significant  fines,  civil  and  criminal  penalties,  or  liabilities.  The  U.S.  Department  of  Health  and  Human
Services, or HHS, audits the compliance of business associates and enforces HIPAA privacy and security standards. HHS enforcement activity has become more
significant over the last few years and HHS has signaled its intent to continue this trend. In addition to HHS, state attorneys general are authorized to bring civil
actions seeking either injunctions or damages to the extent violation implicate the privacy of state residents.

Any failure or perceived failure by us to comply with laws, regulations, policies, legal or contractual obligations, industry standards, or regulatory guidance
relating  to  privacy,  data  protection,  information  security,  marketing  or  consumer  communications  may  result  in  governmental  investigations  and  enforcement
actions, litigation, fines and penalties or adverse publicity, and could cause our customers and partners to lose trust in us, which could have an adverse effect on our
reputation  and  business.  We  expect  that  there  will  continue  to  be  new  proposed  laws,  regulations  and  industry  standards  relating  to  privacy,  data  protection,
marketing,  consumer  communications  and  information  security  in  the  United  States,  the  European  Union  and  other  jurisdictions,  and  we  cannot  determine  the
impact  such  future  laws,  regulations  and  standards  may  have  on  our  business.  Future  laws,  regulations,  standards  and  other  obligations  or  any  changed
interpretation of existing laws or regulations could impair our ability to develop and market new features and maintain and grow our customer base and increase
revenue. Future restrictions on the collection, use, sharing or disclosure of data or additional requirements for express or implied consent of our customers, partners
or end consumers for the use and disclosure of such information could require us to incur additional costs or modify our platform, possibly in a material manner,
which  we  may  be  unable  to  achieve  in  a  commercially  reasonable  manner  or  at  all,  and  which  could  limit  our  ability  to  develop  new  features.  If  our  policies,
procedures,  or  measures  relating  to  privacy,  data  protection,  information  security,  marketing,  or  customer  communications  fail,  or  are  perceived  as  failing,  to
comply  with  laws,  regulations,  policies,  legal  obligations  or  industry  standards,  we  may  be  subject  to  governmental  enforcement  actions,  litigation,  regulatory
investigations, fines, penalties and negative publicity and could cause our application providers, customers and partners to lose trust in us, which could materially
affect our business, operating results and financial condition.

If
our
network
or
computer
systems
are
breached
or
unauthorized
access
to
customer
data
is
otherwise
obtained,
our
platform
may
be
perceived
as
insecure
and
we
may
lose
existing
customers
or
fail
to
attract
new
customers,
our
reputation
may
be
damaged
and
we
may
incur
significant
liabilities.

Our operations involve the storage and transmission of our customers’ sensitive and proprietary information. Cyber-attacks and other malicious internet-based

activity continue to increase generally, and cloud-based platform providers of software and

26

services have been targeted. If any unauthorized access to or security breach or security incident impacting our platform, our networks or systems, or any systems
or  networks  of  our  service  providers,  occurs,  or  is  believed  to  have  occurred,  whether  as  a  result  of  third-party  action,  employee,  vendor,  or  contractor  error,
malfeasance, phishing attacks, social engineering or otherwise, such an event or perceived event could result in the loss of, or unauthorized access to or acquisition
of,  data  or  intellectual  property  of  ourselves  or  our  customers,  loss  of  business,  severe  reputational  or  brand  damage  adversely  affecting  customer  or  investor
confidence,  regulatory  investigations  and  orders,  litigation  or  other  demands,  indemnity  obligations,  damages  for  contract  breach,  penalties  for  violation  of
applicable laws, regulations, or contractual obligations, and significant costs for remediation that may include liability for stolen assets or information and repair of
system damage that may have been caused, incentives offered to customers or other business partners in an effort to maintain business relationships after a breach
or other incident, and other liabilities. Additionally, any such event or perceived event could impact our reputation, harm customer confidence, hurt our sales and
expansion into existing and new markets, or cause us to lose existing customers. We could be required to expend significant capital and other resources to alleviate
problems  caused  by  such  actual  or  perceived  breaches  or  other  incidents  and  to  remediate  our  systems,  we  could  be  exposed  to  a  risk  of  loss,  litigation  or
regulatory action and possible liability, and our ability to operate our business may be impaired. Additionally, actual, potential or anticipated attacks may cause us
to  incur  increasing  costs,  including  costs  to  deploy  additional  personnel  and  protection  technologies,  train  employees  and  engage  third-party  experts  and
consultants.

In addition, if the security measures of our customers are compromised, even without any actual compromise of our platform or systems, or any networks or
systems of our service providers, we may face negative publicity or reputational harm if customers or anyone else incorrectly attributes the blame for such security
breaches or other incidents to us, our platform, our systems or networks, or those of our service providers. If customers believe that our platform does not provide
adequate security for the storage of personal or other sensitive information or its transmission over the internet, our business will be harmed. Customers’ concerns
about security or privacy may deter them from using our platform for activities that involve personal or other sensitive information.

Our errors and omissions insurance covering certain security and privacy damages and claim expenses may not be sufficient to compensate for all liability.
Although we maintain insurance for liabilities incurred as a result of some security and privacy damages, we cannot be certain that our coverage will be adequate
for  liabilities  actually  incurred,  that  insurance  will  continue  to  be  available  to  us  on  economically  reasonable  terms,  or  at  all,  or  that  any  insurer  will  not  deny
coverage as to any future claim. The successful assertion of one or more large claims against us that exceed available insurance coverage, or the occurrence of
changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse
effect on our business, including our financial condition, operating results, and reputation.

Because  the  techniques  used  and  vulnerabilities  exploited  to  obtain  unauthorized  access  or  to  sabotage  systems  change  frequently  and  generally  are  not
identified until they are launched against a target, we may be unable to anticipate these techniques or vulnerabilities or implement adequate preventative measures.
We may also experience security breaches that may remain undetected for an extended period.

Additionally, with data security a critical competitive factor in our industry, we make public statements in our privacy policies, on our website, and elsewhere
describing  the  security  of  our  platform.  Should  any  of  these  statements  be  untrue,  become  untrue,  or  be  perceived  to  be  untrue,  even  if  through  circumstances
beyond our reasonable control, we may face claims, including claims of unfair or deceptive trade practices, brought by the FTC, state, local, or foreign regulators,
and private litigants.

If 
we 
fail 
to 
adapt 
and 
respond 
effectively 
to 
rapidly 
changing 
technology, 
evolving 
industry 
standards 
and 
changing 
customer 
needs 
or 
requirements, 
our
solutions
may
become
less
competitive.


Our success depends on our customers' willingness to adopt and use our platform, including on their smartphone or mobile device, as well as our ability to
adapt  and  enhance  our  platform.  To  attract  new  customers  and  increase  revenue  from  existing  customers,  we  need  to  continue  to  enhance  and  improve  our
platform,  to meet  customer  needs at prices that  customers  are willing  to pay. Such efforts  will require  adding new features,  expanding related  applications  and
responding to technological advancements, which will increase our research and development costs. If we are unable to develop solutions that address customers’
needs, or enhance and improve our platform in a timely manner, we may not be able to increase or maintain market acceptance of our platform.

27

Further, we may make changes to our platform that customers do not find useful. We may also discontinue certain features, begin to charge for certain features
that are currently free or increase fees for any features or usage of our platform. We may also face unexpected problems or challenges in connection with new
applications or feature introductions. Enhancements and changes to our platform could fail to attain sufficient market acceptance for many reasons, including:

•

•

•

•

•

•

•

•

•

•

failure  to  predict  market  demand  accurately  in  terms  of  platform  functionality  and  capability  or  to  supply  features  that  meets  this  demand  in  a  timely
fashion;

inability to operate effectively with the technologies, systems or applications of existing or potential customers;

defects, errors or failures;

negative publicity about their performance or effectiveness;

delays in releasing new enhancements and additional features to our platform to the market;

the introduction or anticipated introduction of competing products;

an ineffective sales force;

poor business conditions for our end-customers, causing them to delay purchases;

challenges with customer adoption and use of our platform on mobile devices or problems encountered in developing or supporting enhancements to our
mobile applications; and

the reluctance of customers to purchase subscriptions to software incorporating open source software.

Because our platform is designed to operate on and with a variety of systems, we will need to continuously modify and enhance our platform to keep pace with

changes in technology, and we may fail to do so.

In  addition,  issues  in  the  use  of  artificial  intelligence  in  our  platform  may  result  in  reputational  harm  or  liability.  Domo’s  Mr.  Roboto  leverages  machine
learning  algorithms,  predictive  analytics,  and  other  artificial  intelligence  technologies  to  identify  trends,  anomalies  and  correlations,  provide  alerts  and  initiate
business processes. Artificial intelligence presents risks and challenges that could affect its adoption, and therefore our business. Artificial intelligence algorithms
may  be  flawed.  Datasets  may  be  insufficient  or  contain  biased  information.  Inappropriate  or  controversial  data  practices  by  us  or  others  could  impair  the
acceptance of artificial intelligence solutions. These deficiencies could undermine the decisions, predictions, or analysis artificial intelligence applications produce,
subjecting us to competitive harm, legal liability, and brand or reputational harm.

Our  platform  also  provides  real-time  write-back  capabilities  to  customer  environments,  including  to  IoT  products  and  services.  The  development  of  the
internet  of  things,  or  IoT,  presents  security,  privacy  and  execution  risks.  Many  IoT  devices  have  limited  interfaces  and  ability  to  be  updated  or  patched.  IoT
solutions may collect large amounts of data, and our handling of IoT data may not satisfy customers or regulatory requirements. IoT scenarios may increasingly
affect personal health and safety. If IoT solutions that include our technologies do not work as intended, violate the law, or harm individuals or businesses, we may
be  subject  to  legal  claims  or  enforcement  actions.  These  risks,  if  realized,  may  increase  our  costs,  damage  our  reputation  or  brand,  or  negatively  impact  our
business and operating results.

Moreover,  many  competitors  expend  a  considerably  greater  amount  of  funds  on  their  research  and  development  programs,  and  those  that  do  not  may  be
acquired by larger companies that would allocate greater resources to competitors’ research and development programs. If we fail to maintain adequate research
and development resources or compete effectively with the research and development programs of competitors, our business could be harmed. Our ability to grow
is also subject to the risk of future disruptive technologies. If new technologies emerge that are able to deliver business intelligence solutions at lower prices, more
efficiently, more conveniently or more securely, such technologies could adversely affect our ability to compete.

We
are
dependent
on
the
continued
services
and
performance
of
our
senior
management
and
other
key
personnel,
the
loss
of
any
of
whom
could
adversely
affect
our
business.

Our future success depends in large part on the continued contributions of our founder and chief executive officer, other executive officers, members of senior
management and other key personnel. We do not maintain “key person” insurance for any employee. Our executive officers, senior management and key personnel
are all employed on an at-will basis, which means that they could terminate their employment with us at any time, for any reason and without notice. The loss of
any of our key

28

management personnel could significantly delay or prevent the achievement of our development and strategic objectives and adversely affect our business.

If
we
are
unable
to
attract,
integrate
and
retain
additional
qualified
personnel,
including
top
technical
talent,
our
business
could
be
adversely
affected.

Future success depends in part on our ability to identify, attract, integrate and retain highly skilled technical, managerial, sales and other personnel. We face
intense competition for qualified individuals from numerous other companies, including other software and technology companies, many of whom have greater
financial and other resources than we do. These companies also may provide more diverse opportunities and better chances for career advancement. Some of these
characteristics may be more appealing to high-quality candidates than those we have to offer. In addition, new hires often require significant training and, in many
cases,  take  significant  time  before  they  achieve  full  productivity.  We  may  incur  significant  costs  to  attract  and  retain  qualified  personnel,  including  significant
expenditures  related  to  salaries  and  benefits  and  compensation  expenses  related  to  equity  awards,  and  we  may  lose  new  employees  to  competitors  or  other
companies before we realize the benefit of our investment in recruiting and training them. Moreover, new employees may not be or become as productive as we
expect, as we may face challenges in adequately or appropriately integrating them into our workforce and culture. In addition, as we move into new geographies,
we will need to attract and recruit skilled personnel in those areas. We have limited experience with recruiting in geographies outside of the United States, and may
face  additional  challenges  in  attracting,  integrating  and  retaining  international  employees.  If  we  are  unable  to  attract,  integrate  and  retain  suitably  qualified
individuals who are capable of meeting our growing technical, operational and managerial requirements, on a timely basis or at all, our business will be adversely
affected.

Volatility or lack of positive performance in our stock price may also affect our ability to attract and retain our key employees. Employees may be more likely
to leave us if the shares they own or the shares underlying their vested options have significantly appreciated in value relative to the original purchase prices of the
shares  or  the  exercise  prices  of  the  options,  or,  conversely,  if  the  exercise  prices  of  the  options  that  they  hold  are  significantly  above  the  market  price  of  our
common stock. If we are unable to appropriately incentivize and retain our employees through equity compensation, or if we need to increase our compensation
expenses  in order  to  appropriately  incentivize  and retain  our employees,  our  business, operating  results,  financial  condition  and cash  flows would be adversely
affected.

If 
we 
are 
unable 
to 
develop 
and 
maintain 
successful 
relationships 
with 
channel 
partners, 
our 
business, 
operating 
results, 
and 
financial 
condition 
could 
be
adversely
affected.

To date, we have been primarily dependent on our direct sales force to sell subscriptions to our platform. Although we have developed relationships with some
channel  partners,  such  as  referral  partners,  resellers,  and  integration  partners,  these  channels  have  resulted  in  limited  revenue  historically.  We  believe  that
continued growth in our business is dependent upon identifying, developing, and maintaining strategic relationships with additional channel partners that can drive
substantial revenue. If we fail to identify additional channel partners in a timely and cost-effective manner, or at all, or are unable to assist our current and future
channel  partners  in  independently  selling  and  deploying  our  products,  our  business,  results  of  operations,  and  financial  condition  could  be  adversely  affected.
Typically, agreements with channel partners are non-exclusive, meaning our channel partners may offer customers the products of several different companies,
including  products  that  compete  with  our  platform.  They  may  also  cease  marketing  our  platform  with  limited  or  no  notice  and  with  little  or  no  penalty.
Additionally, customer retention and expansion attributable to customers acquired through our channel partners may differ significantly from customers acquired
through our direct sales efforts. If our channel partners do not effectively market and sell our products, or fail to meet the needs of our customers, our reputation
and ability to grow our business may also be adversely affected.

Sales  by  channel  partners  are  more  likely  than  direct  sales  to  involve  collectability  concerns.  In  particular  sales  by  our  channel  partners  into  developing
markets, and accordingly, variations in the mix between revenue attributable  to sales by channel partners and revenue attributable  to direct sales, may result in
fluctuations in our operating results.

If
we
fail
to
offer
high-quality
professional
services
and
support,
our
business
and
reputation
may
suffer.


High-quality professional services and support, including training, implementation and consulting services, are important for the successful marketing, sale
and use of our platform and for the renewal of subscriptions by existing customers. Professional services may be provided by us or by a third-party partner. The
importance of high-quality professional services and support will increase as we expand our business and pursue new customers. If we or our third-party partners
do not provide effective ongoing support, our ability to retain and expand use of our platform and related applications to existing customers may suffer, and our
reputation with existing or potential customers may be harmed.

29

We continue to pursue strategies to reduce the amount of professional services required for a customer to begin to use and gain value from our platform, lower
the overall costs of professional service fees to our customers, and improve the gross margin of our professional services business. If we are unable to successfully
accomplish these objectives, our operating results, including our profit margins, may be harmed.

We
may
not
timely
and
effectively
scale
our
existing
technology,
including
our
computing
architecture,
to
meet
the
performance
and
other
requirements
placed
on 
our 
systems, 
which 
could 
increase 
expenditures 
unexpectedly 
and 
create 
risk 
of 
outages 
and 
other 
performance 
and 
quality 
of 
service 
issues 
for 
our
customers.

Our  future  growth  and  renewal  rates  depend  on  our  ability  to  meet  customers’  expectations  with  respect  to  the  speed,  reliability  and  other  performance
attributes of our platform, and to meet the expanding needs of customers as their use of our platform grows. The number of users, the amount and complexity of
data ingested, created, transferred, processed and stored by us, the number of locations where our platform is being accessed, and the number of processes and
systems managed by us on behalf of these customers, among other factors, separately and combined, can have an effect on the performance of our platform. In
order to ensure that we meet the performance and other requirements of customers, we continue to make significant investments to develop and implement new
technologies in our platform and infrastructure operations. These technologies, which include database, application and server advancements, revised network and
hosting  strategies,  and  automation,  are  often  advanced,  complex,  and  sometimes  broad  in  scope  and  untested  through  industry-wide  usage.  We  may  not  be
successful in developing or implementing these technologies. To the extent that we do not develop offerings and scale our operations in a manner that maintains
performance as our customers expand their use, our business and operating results may be harmed.

We may not accurately assess the capital and operational expenditures required to successfully fulfill our objectives and our financial performance may be
harmed as a result. Further, we may make mistakes in the technical execution of these efforts to improve our platform, which may affect our customers. Issues that
may arise include performance, data loss or corruption, outages, and other issues that could give rise to customer satisfaction issues, loss of business, and harm to
our  reputation.  If  any  of  these  were  to  occur  there  would  be  a  negative  and  potentially  significant  impact  to  our  financial  performance.  Lastly,  our  ability  to
generate new applications, and improve our current solutions may be limited if and to the extent resources are necessarily allocated to address issues related to the
performance of existing solutions.

Real
or
perceived
errors,
failures,
or
bugs
in
our
platform
could
adversely
affect
our
operating
results
and
growth
prospects.

We  update  our  platform  on  a  frequent  basis.  Despite  efforts  to  test  our  updates,  errors,  failures  or  bugs  may  not  be  found  in  our  platform  until  after  it  is
deployed to our customers. We have discovered and expect we will continue to discover errors, failures and bugs in our platform and anticipate that certain of these
errors, failures and bugs will only be discovered and remediated after deployment to customers. Real or perceived errors, failures or bugs in our platform could
result in negative publicity, government inquiries, loss of or delay in market acceptance of our platform, loss of competitive position, or claims by customers for
losses sustained by them. In such an event, we may be required, or may choose, for customer relations or other reasons, to expend additional resources in order to
help correct the problem.

We implement bug fixes and upgrades as part of our regular system maintenance, which may lead to system downtime. Even if we are able to implement the
bug fixes and upgrades in a timely manner, any history of inaccuracies in the data we collect for our customers, or the loss, damage, unauthorized access to or
acquisition of, or inadvertent release or exposure of confidential or other sensitive data could cause our reputation to be harmed and result in claims against us, and
customers may elect not to purchase or renew their agreements with us or we may incur increased insurance costs. The costs associated with any material defects
or errors in our software or other performance problems may be substantial and could harm our operating results.

If
we
fail
to
meet
our
service
level
commitments,
our
business,
results
of
operations
and
financial
condition
could
be
adversely
affected.

Our subscription agreements with many of our customers, including most of our top customers, provide certain service level commitments. If we are unable to
meet the stated service level commitments or suffer extended periods of downtime that exceed the periods allowed under our subscription agreements, we may be
obligated to provide these customers with service credits, or we could face subscription terminations, which could significantly impact our revenue. Any extended
service outages could also adversely affect our reputation, which would also impact our future revenue and operating results.

Our customers depend on our customer support organization to resolve technical issues relating to our platform. We may be unable to respond quickly enough
to  accommodate  short-term  increases  in  customer  demand  for  support  services.  Increased  customer  demand  for  these  services,  without  corresponding  revenue,
could increase costs and adversely affect our operating

30

results. In addition, our sales process is highly dependent on the ease of use of our services, on our reputation and on positive recommendations from our existing
customers. Any failure to maintain high-quality customer support, or a market perception that we do not maintain high-quality support, could adversely affect our
reputation and our ability to sell our services to existing and prospective customers.

Interruptions
or
performance
problems
associated
with
our
technology
and
infrastructure
may
adversely
affect
our
business
and
operating
results.

Our continued growth depends in part on the ability of existing and potential customers to access our platform at any time. We have experienced, and may in
the  future  experience,  disruptions,  outages,  and  other  performance  problems  due  to  a  variety  of  factors,  including  infrastructure  changes,  introductions  of  new
capabilities, human or technology errors, distributed denial of service attacks, or other security related incidents. In some instances, we may not be able to identify
the  cause  or  causes  of  these  performance  problems  within  an  acceptable  period  of  time.  It  may  become  increasingly  difficult  to  maintain  and  improve  our
performance, especially during peak usage times and as our platform becomes more complex and user traffic increases. If our platform is unavailable or if users are
unable to access our platform within a reasonable amount of time, or at all, our business will be harmed.

We also rely on SaaS and other technologies from third parties in order to operate critical functions of our business. To the extent that our third-party service
providers experience outages, disruptions, or other performance problems, or to the extent we do not effectively address capacity constraints, upgrade our systems
as  needed,  and  continually  develop  our  technology  and  network  architecture  to  accommodate  actual  and  anticipated  changes  in  technology,  our  business  and
operating results may be adversely affected. In addition, if our agreements with third-party software or services vendors are not renewed or the third-party software
or services become obsolete, fail to function properly, are incompatible with future versions of our products or services, are defective or otherwise fail to address
our needs, there is no assurance that we would be able to replace the functionality provided by the third-party software or services with software or services from
alternative providers. 

We have taken steps to increase  redundancy  in our platform  and infrastructure  and have plans in place to mitigate  events that could disrupt our platform's

service. However, there can be no assurance that these efforts would protect against interruptions or performance problems.

We 
rely 
upon 
data 
centers 
and 
other 
systems 
and 
technologies 
provided 
by 
third 
parties, 
and 
technology 
systems 
and 
electronic 
networks 
supplied 
and
managed
by
third
parties,
to
operate
our
business
and
interruptions
or
performance
problems
with
these
systems,
technologies
and
networks
may
adversely
affect
our
business
and
operating
results.


We  rely  on  data  centers  and  other  technologies  and  services  provided  by  third  parties  in  order  to  manage  our  cloud-based  infrastructure  and  operate  our
business. If any of these services becomes unavailable or otherwise is unable to serve our requirements due to extended outages, interruptions, facility closure, or
because it is no longer available on commercially reasonable terms, expenses could increase, our ability to manage finances could be interrupted and our operations
otherwise could be disrupted or otherwise impacted until appropriate substitute services, if available, are identified, obtained, and implemented.

We  do  not  control,  or  in  some  cases  have  limited  control  over,  the  operation  of  the  data  center  facilities  we  use,  and  they  are  vulnerable  to  damage  or
interruption  from  earthquakes,  floods,  fires,  power  loss,  telecommunications  failures  and  similar  events.  They  may  also  be  subject  to  break-ins,  sabotage,
intentional  acts  of  vandalism  and  similar  misconduct,  to  adverse  events  caused  by  operator  error,  and  to  interruptions,  data  loss  or  corruption,  and  other
performance problems due to various factors, including introductions of new capabilities, technology errors, infrastructure changes, distributed denial of service
attacks, or other security related incidents. For instance, in December 2017, researchers identified significant CPU architecture vulnerabilities commonly known as
“Spectre” and “Meltdown” that have required software updates and patches, including for providers of public cloud services, to mitigate such vulnerabilities and
such updates and patches have required servers to be offline and potentially slow their performance. We may not be able to rapidly switch to new data centers or
move customers from one data center to another in the event of any adverse event. Despite precautions taken at these facilities, the occurrence of a natural disaster,
an act of terrorism or other act of malfeasance, a decision to close the facilities without adequate notice or other unanticipated problems at these facilities could
result in lengthy interruptions in our service and the loss or corruption of, or unauthorized access to or acquisition of, customer data.

In  addition,  if  we  do  not  accurately  predict  our  infrastructure  capacity  requirements,  customers  could  experience  service  shortfalls.  The  provisioning  of
additional cloud hosting capacity and data center infrastructure requires lead time. As we continue to add data centers, restructure our data management plans, and
increase capacity in existing and future data centers, we may be required to move or transfer our data and customers’ data. Despite precautions taken during such
processes and procedures,

31

any unsuccessful data transfers may impair customers’ use of our platform, and we may experience costs or downtime in connection with the transfer of data to
other facilities, which may lead to, among other things, customer dissatisfaction and non-renewals. The owners of our data center facilities have no obligation to
renew their agreements with us on commercially reasonable terms, or at all. If we are unable to renew these agreements on commercially reasonable terms, we may
be required to transfer to new data center facilities, and we may incur significant costs and possible service interruption in connection with doing so.

Our  ability  to  provide  services  and  solutions  to  customers  also  depends  on  our  ability  to  communicate  with  customers  through  the  public  internet  and
electronic networks that are owned and operated by third parties. In addition, in order to provide services on-demand and promptly, our computer equipment and
network  servers  must  be  functional  24  hours  per  day,  which  requires  access  to  telecommunications  facilities  managed  by  third  parties  and  the  availability  of
electricity,  which  we  do  not  control.  A  severe  disruption  of  one  or  more  of  these  networks  or  facilities,  including  as  a  result  of  utility  or  third-party  system
interruptions, could impair our ability to process information and provide services to our customers.

Any unavailability of, or failure to meet our requirements by, third-party data centers or other third-party technologies or services, or any disruption of the
internet or the third-party networks or facilities that we rely upon, could impede our ability to provide services to customers, harm our reputation, result in a loss of
customers,  cause  us  to  issue  refunds  or  service  credits  to  customers,  subject  us  to  potential  liabilities,  result  in  contract  terminations,  and  adversely  affect  our
renewal rates. Any of these circumstances could adversely affect our business and operating results.

If
our
or
our
customers'
access
to
data
becomes
limited,
our
business,
results
of
operations
and
financial
condition
may
be
adversely
affected.

The  success  of  our  platform  is  dependent  in  large  part  on  our  customers’  ability  to  access  data  maintained  on  third  party  software  and  service  platforms.
Generally, we do not have agreements in place with these third parties that guarantee access to their platforms, and any agreements that we do have in place with
these third parties are typically terminable for convenience by the third party. If these third parties restrict or prevent our ability to integrate our platform with their
software or platform, including but not limited to, by limiting the functionality of our data connectors, our ability to access the data maintained on their systems or
the speed at which such data is delivered, customers’ ability to access their relevant data in a timely manner may be limited, and our business and operating results
may be adversely affected.

Our
business
depends
on
continued
and
unimpeded
access
to
the
internet
and
mobile
networks.

Our  customers  who  access  our  platform  and  services  through  mobile  devices,  such  as  smartphones,  laptops  and  tablet  computers,  must  have  a  high-speed
internet  connection  to  use  our  services.  Currently,  this  access  is  provided  by  telecommunications  companies  and  internet  access  service  providers  that  have
significant and increasing market power in the broadband and internet access marketplace. In the absence of government regulation, these providers could take
measures that affect their customers’ ability to use our products and services, such as degrading the quality of the data packets we transmit over their lines, giving
our packets low priority, giving other packets higher priority than ours, blocking our packets entirely, or attempting to charge their customers more for using our
platform  and  services.  To  the  extent  that  internet  service  providers  implement  usage-based  pricing,  including  meaningful  bandwidth  caps,  or  otherwise  try  to
monetize access to their networks, we could incur greater operating expenses and customer acquisition and retention could be negatively impacted. Furthermore, to
the extent network operators were to create tiers of internet access service and either charge us for or prohibit our services from being available to our customers
through these tiers, our business could be negatively impacted.

On  February  26,  2015,  the  Federal  Communications  Commission,  or  the  FCC,  reclassified  broadband  internet  access  services  in  the  United  States  as  a
telecommunications service subject to some elements of common carrier regulation, including the obligation to provide service on just and reasonable terms, and
adopted specific net neutrality rules prohibiting the blocking, throttling or “paid prioritization” of content or services. However, in December 2017, the FCC once
again  classified  broadband  internet  access  service  as  an  unregulated  information  service  and  repealed  the  specific  rules  against  blocking,  throttling  or  “paid
prioritization” of content or services. It retained a rule requiring internet service providers to disclose their practices to consumers, entrepreneurs and the FCC. A
number of parties have already stated they would appeal this order and it is possible Congress may adopt legislation restoring some net neutrality requirements.
The elimination of net neutrality rules and any changes to the rules could affect the market for broadband internet access service in a way that impacts our business,
for example, if internet access providers begin to limit the bandwidth and speed for the transmission of data from independent software vendors.

32

Catastrophic 
events 
may 
disrupt 
our 
business 
and 
impair 
our 
ability 
to 
provide 
our 
platform 
to 
customers, 
resulting 
in 
costs 
for 
remediation, 
customer
dissatisfaction,
and
other
business
or
financial
losses.

Our  operations  depend,  in  part,  on  our  ability  to  protect  our  facilities  against  damage  or  interruption  from  natural  disasters,  power  or  telecommunications
failures, criminal acts and similar events. Despite precautions taken at our facilities, the occurrence of a natural disaster, an act of terrorism, vandalism or sabotage,
spikes in usage volume or other unanticipated problems at a facility could result in lengthy interruptions in the availability of our platform. Even with current and
planned disaster recovery arrangements, our business could be harmed. Also, in the event of damage or interruption, our insurance policies may not adequately
compensate us for any losses that we may incur. These factors in turn could further reduce revenue, subject us to liability and cause us to issue credits or cause
customers to fail to renew their subscriptions, any of which could harm our business.

Our
long-term
growth
depends
in
part
on
being
able
to
expand
internationally
on
a
profitable
basis.

Historically, we have generated a substantial majority of our revenue from customers inside the United States. For example, approximately 86% , 82% and
77% of our total revenue for the years ended January 31, 2017, 2018 and 2019 , respectively, was derived from sales within the United States. We have begun to
expand  internationally  and  plan  to  continue  to  expand  our  international  operations  as  part  of  our  growth  strategy.  Expanding  our  international  operations  will
subject us to a variety of risks and challenges, including:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

the need to make significant investments in people, solutions and infrastructure, typically well in advance of revenue generation;

the need to localize and adapt our application for specific countries, including translation into foreign languages and associated expenses;

potential  changes  in  public  or  customer  sentiment  regarding  cloud-based  services  or  the  ability  of  non-local  enterprises  to  provide  adequate  data
protection, particularly in the European Union;

technical or latency issues in delivering our platform;

dependence on certain third parties, including resellers with whom we do not have extensive experience;

the  lack  of  reference  customers  and  other  marketing  assets  in  regional  markets  that  are  new  or  developing  for  us,  as  well  as  other  adaptations  in  our
market generation efforts that we may be slow to identify and implement;

unexpected changes in regulatory requirements, taxes or trade laws;

differing labor regulations, especially in the European Union, where labor laws are generally more advantageous to employees as compared to the United
States, including deemed hourly wage and overtime regulations in these locations;

challenges  inherent  in  efficiently  managing  an  increased  number  of  employees  over  large  geographic  distances,  including  the  need  to  implement
appropriate systems, policies, benefits and compliance programs;

difficulties in maintaining our company culture with a dispersed and distant workforce;

difficulties in managing a business in new markets with diverse cultures, languages, customs, legal systems, alternative dispute systems and regulatory
systems;

currency exchange rate fluctuations and the resulting effect on our revenue and expenses, and the cost and risk of entering into hedging transactions if we
choose to do so in the future;

limitations on our ability to reinvest earnings from operations in one country to fund the capital needs of our operations in other countries;

limited or insufficient intellectual  property protection, or the risk that our products may conflict with, infringe or otherwise violate foreign intellectual
property;

political instability or terrorist activities;

requirements to comply with foreign privacy, information security, and data protection laws and regulations and the risks and costs of non-compliance;

33

•

•

•

•

•

likelihood of potential or actual violations of domestic and international anticorruption laws, such as the U.S. Foreign Corrupt Practices Act and the U.K.
Bribery Act, or of U.S. and international export control and sanctions regulations, which likelihood may increase with an increase of sales or operations in
foreign jurisdictions and operations in certain industries;

requirements to comply with U.S. export control and economic sanctions laws and regulations and other restrictions on international trade;

likelihood that the United States and other governments and their agencies impose sanctions and embargoes on certain countries, their governments and
designated parties, which may prohibit the export of certain technology, products, and services to such persons;

adverse tax burdens and foreign exchange controls that could make it difficult to repatriate earnings and cash should we desire to do so; and

our ability to recruit and engage local channel and implementation partners.

Any of these risks could adversely affect our international operations, reduce our international revenue or increase our operating costs, adversely affecting our

business, operating results and financial condition and growth prospects.

For example, compliance with laws and regulations applicable to our international operations increases the cost of doing business in foreign jurisdictions. We
may be unable to keep current with changes in government requirements as they change from time to time. Failure to comply with these regulations could have
adverse effects on our business. In addition, in many foreign countries it is common for others to engage in business practices that are prohibited by our internal
policies and procedures or U.S. laws and regulations applicable to us. We have not historically had formal policies with respect to these laws and regulations, and
have only recently begun to implement compliance procedures designed to prevent violations of these laws and regulations. There can be no assurance that all of
our  employees,  contractors,  and  agents  will  comply  with  the  formal  policies  we  will  implement,  or  applicable  laws  and  regulations.  Violations  of  laws  or  key
control policies by our employees, contractors, channel partners or agents could result in delays in revenue recognition, financial reporting misstatements, fines,
penalties, or the prohibition of the importation or exportation of our software and services and could have a material adverse effect on our business and operating
results.

Some of our business partners also have international operations and are subject to the risks described above. Even if we are able to successfully manage the

risks of international operations, our business may be adversely affected if our business partners are not able to successfully manage these risks.

Increased
sales
to
customers
outside
the
United
States
or
paid
for
in
currency
other
than
the
U.S.
dollar
exposes
us
to
potential
currency
exchange
losses.



As our international sales and operations increase, so too will the number and significance of transactions, including intercompany transactions, occurring in
currencies other than the U.S. dollar. In addition, our international subsidiaries may accumulate assets and liabilities that are denominated in currencies other than
the U.S. dollar, which is the functional reporting currency of these entities. Accordingly, changes in the value of foreign currencies relative to the U.S. dollar can
affect our revenue and operating results due to foreign currency  gains and losses that are reflected  in our earnings. We do not currently  maintain a program to
hedge  transactional  exposures  in  foreign  currencies.  However,  in  the  future,  we  may  use  derivative  instruments,  such  as  foreign  currency  forward  and  option
contracts,  to  hedge  certain  exposures  to  fluctuations  in  foreign  currency  exchange  rates.  The  use  of  such  hedging  activities  may  not  offset  any  or  more  than  a
portion of the adverse financial effects of unfavorable movements in foreign exchange rates over the limited time the hedges are in place. Moreover, the use of
hedging instruments may introduce additional risks if we are unable to structure effective hedges with such instruments.

Future
changes
in
the
regulations
and
laws
of
the
United
States,
or
those
of
the
international
markets
in
which
we
do
business,
could
harm
our
business.


We are subject to general business regulations and laws, as well as regulations and laws specifically governing the internet and software, in the United States
as well as the international markets in which we do business. These regulations and laws may cover employment, taxation, privacy, data security, data protection,
pricing,  content,  copyrights  and  other  intellectual  property,  mobile  communications,  electronic  contracts  and  other  communications,  consumer  protection,
unencumbered  internet  access  to  our  services,  the  design  and  operation  of  websites,  and  the  characteristics  and  quality  of  software  and  services.  It  is  possible
changes  to  these  regulations  and  laws,  as  well  as  compliance  challenges  related  to  the  complexity  of  multiple,  conflicting  and  changing  sets  of  applicable
regulations and laws, may impact our sales, operations, and future growth.

34

Economic
uncertainties
or
downturns
could
materially
adversely
affect
our
business.

Current or future economic uncertainties or downturns could adversely affect our business and operating results. Negative conditions in the general economy
both in the United States and abroad, including conditions resulting from changes in gross domestic product growth, the continued sovereign debt crisis, financial
and  credit  market  fluctuations,  political  deadlock,  natural  catastrophes,  warfare  and  terrorist  attacks  on  the  United  States,  Europe,  the  Asia  Pacific  region  or
elsewhere, could cause a decrease in business investments, including corporate spending on business intelligence software in general and negatively affect the rate
of growth of our business.

General  worldwide  economic  conditions  may  experience  significant  downturns  and  may  be  unstable.  These  conditions  make  it  extremely  difficult  for  our
customers  and  us  to  forecast  and  plan  future  business  activities  accurately,  and  they  could  cause  customers  to  reevaluate  their  decisions  to  subscribe  to  our
platform,  which  could  delay  and  lengthen  our  sales  cycles  or  result  in  cancellations  of  planned  purchases.  Furthermore,  during  challenging  economic  times
customers may tighten their budgets and face issues in gaining timely access to sufficient credit, which could result in an impairment of their ability to make timely
payments to us. In turn, we may be required to increase our allowance for doubtful accounts, which would adversely affect our financial results.

To the extent subscriptions to our platform are perceived by customers and potential customers to be discretionary, our revenue may be disproportionately
affected by delays or reductions in general information technology spending. Also, customers may choose to develop in-house software as an alternative to using
our platform. Moreover, competitors may respond to market conditions by lowering prices and attempting to lure away our customers. In addition, the increased
pace of consolidation in certain industries may result in reduced overall spending on our platform.

We  cannot  predict  the  timing,  strength  or  duration  of  any  economic  slowdown,  instability  or  recovery,  generally  or  within  any  particular  industry.  If  the
economic  conditions  of  the  general  economy  or  industries  in  which  we  operate  do  not  improve,  or  worsen  from  present  levels,  our  business,  operating  results,
financial condition and cash flows could be adversely affected.

Our 
business 
is 
highly 
dependent 
upon 
our 
brand 
recognition 
and 
reputation, 
and 
the 
failure 
to 
maintain 
or 
enhance 
our 
brand 
recognition 
or 
reputation
would
likely
adversely
affect
our
business
and
operating
results.

We believe that maintaining and enhancing the Domo brand identity and our reputation are critical to our relationships with customers and channel partners
and  to  our  ability  to  attract  new  customers  and  channel  partners.  We  also  believe  that  the  importance  of  our  brand  recognition  and  reputation  will  continue  to
increase as competition in our market continues to develop. Our success in this area will depend on a wide range of factors, some of which are beyond our control,
including the following:

•

•

•

•

•

•

•

•

•

•

•

•

•

the efficacy of our marketing efforts;

our ability to maintain a high-quality, innovative and error- and bug-free platform;

our ability to obtain new customers and retain and increase usage by existing customers;

our ability to maintain high customer satisfaction;

the quality and perceived value of our platform;

our ability to obtain, maintain and enforce trademarks and other indicia of origin that are valuable to our brand;

our ability to successfully differentiate our platform from competitors’ products;

actions of competitors and other third parties;

our ability to provide customer support and professional services;

any actual or perceived data breach or data loss, or misuse or perceived misuse of our platform;

positive or negative publicity;

interruptions, delays or attacks on our platform;

challenges with customer adoption and use of our platform on mobile devices or problems encountered in developing or supporting enhancements to our
mobile applications; and

35

•

litigation or regulatory related developments.

If our brand promotion activities are not successful, our operating results and growth may be harmed.

Independent industry analysts often provide reviews of our platform, as well as competitors’ products, and perception of our platform in the marketplace may
be significantly influenced by these reviews. If these reviews are negative, or less positive as compared to those of competitors’ products and services, our brand
may be adversely affected.

Furthermore, negative publicity, whether or not justified, relating to events or activities attributed to us, our employees, partners or others associated with any
of  these  parties,  may  tarnish  our  reputation  and  reduce  the  value  of  our  brand.  Damage  to  our  reputation  and  loss  of  brand  equity  may  reduce  demand  for  our
platform and have an adverse effect on our business, operating results and financial condition. Moreover, any attempts to rebuild our reputation and restore the
value of our brand may be costly and time consuming, and such efforts may not ultimately be successful.

Contractual
disputes
with
our
customers
could
be
costly,
time-consuming
and
harm
our
reputation.

Our business is contract intensive and we are party to contracts with our customers all over the world. Our contracts can contain a variety of terms, including
service levels, security obligations, indemnification and regulatory requirements. Contract terms may not always be standardized across our customers and can be
subject to differing interpretations, which could result in disputes with our customers from time to time. If our customers notify us of an alleged contract breach or
otherwise dispute any provision under our contracts, the resolution of such disputes in a manner adverse to our interests could negatively affect our operating
results.

Additionally, if customers fail to pay us under the terms of our agreements, we may be adversely affected both from the inability to collect amounts due and

the cost of enforcing the terms of our contracts, including litigation. The risk of such negative effects increases with the term length of our customer arrangements.
Furthermore, some of our customers may seek bankruptcy protection or other similar relief and fail to pay amounts due to us, or pay those amounts more slowly,
either of which could adversely affect our operating results, financial position and cash flow.

Third-party
claims
that
we
are
infringing
or
otherwise
violating
the
intellectual
property
rights
of
others,
whether
successful
or
not,
could
subject
us
to
costly
and
time-consuming
litigation
or
require
us
to
obtain
expensive
licenses,
and
our
business
could
be
harmed.


The technology industry is characterized by the existence of a large number of patents, copyrights, trademarks, trade secrets and other intellectual property
rights. Companies in the technology  industry must often defend against litigation  claims based on allegations of infringement  or other violations of intellectual
property  rights. Third parties,  including  our competitors,  may  own patents  or other  intellectual  property  rights  that  cover aspects  of our technology or business
methods and may assert patent or other intellectual property rights against us and others in the industry. Moreover, in recent years, individuals and groups that are
non-practicing entities, commonly referred to as “patent trolls,” have purchased patents and other intellectual property assets for the purpose of making claims of
infringement or other violation of intellectual property rights in order to extract settlements. From time to time, we have received and may receive in the future
threatening letters, notices or “invitations to license,” or may be the subject of claims that our technology and business operations infringe or otherwise violate the
intellectual  property  rights  of  others.  Responding  to  such  claims,  regardless  of  their  merit,  can  be  time  consuming,  costly  to  defend  in  litigation,  divert
management’s attention and resources, damage our reputation and brand and cause us to incur significant expenses. Claims of intellectual property infringement or
other violations of intellectual property rights might require us to stop using technology found to infringe or violate a third party’s rights, redesign our platform,
which could require significant effort and expense and cause delays of releases, enter into costly settlement or license agreements or pay costly damage awards, or
face a temporary or permanent injunction prohibiting us from marketing or selling our platform. If we cannot or do not license the infringed or otherwise violated
technology  on  commercially  reasonable  terms  or  at  all,  or  substitute  similar  technology  from  another  source,  we  could  be  forced  to  limit  or  stop  selling  our
platform, we may not be able to meet our obligations to customers under our customer contracts, revenue and operating results could be adversely impacted, and
we may be unable to compete effectively. Even if we are successful in defending against allegations of intellectual property infringement, litigation may be costly
and  may  divert  the  time  and  other  resources  of  our  management.  Additionally,  customers  may  not  purchase  our  platform  if  they  are  concerned  that  they  may
infringe or otherwise violate third-party intellectual property rights. The occurrence of any of these events may harm our business.

36

Indemnity
provisions
in
various
agreements
potentially
expose
us
to
substantial
liability
for
intellectual
property
infringement
and
other
losses.

Our agreements with customers and other third parties may include indemnification provisions under which we agree to indemnify them for losses suffered or
incurred as a result of claims of intellectual property infringement or other violations of intellectual property rights, damages caused by us to property or persons,
or other liabilities relating to or arising from our software, services or other contractual obligations. Large indemnity payments could harm our business, results of
operations and financial condition. Any dispute with a customer with respect to such obligations could have adverse effects on our relationship with that customer
and other existing customers and new customers and harm our business and results of operations.

The
success
of
our
business
depends
in
part
on
our
ability
to
protect
and
enforce
our
intellectual
property
rights.


Our success is dependent, in part, upon protecting our proprietary technology. As of January 31, 2019 , we had 89 issued U.S. patents covering our technology
and 39 patent applications pending for examination in the United States. Our issued patents, and any patents issued in the future, may not provide us with any
competitive  advantages  or  may  be  challenged  by  third  parties,  and  our  patent  applications  may  never  be  granted.  Additionally,  the  process  of  obtaining  patent
protection is expensive and time-consuming, and we may not be able to prosecute all necessary or desirable patent applications at a reasonable cost or in a timely
manner. Even if issued, there can be no assurance that these patents will adequately protect our intellectual property, as the legal standards relating to the validity,
enforceability and scope of protection of patent and other intellectual property rights are uncertain.

Any  patents  that  are  issued  may  subsequently  be  invalidated  or  otherwise  limited,  allowing  other  companies  to  develop  offerings  that  compete  with  ours,
which could adversely affect our competitive business position, business prospects and financial condition. In addition, issuance of a patent does not guarantee that
we have a right to practice the patented invention. Patent applications in the United States are typically not published until 18 months after filing or, in some cases,
not  at  all,  and  publications  of  discoveries  in  industry-related  literature  lag  behind  actual  discoveries.  We  cannot  be  certain  that  we  were  the  first  to  use  the
inventions claimed in our issued patents or pending patent applications or otherwise used in our platform, that we were the first to file for protection in our patent
applications, or that third parties do not have blocking patents that could be used to prevent us from marketing or practicing our patented technology. Effective
patent, trademark, copyright and trade secret protection may not be available to us in every country in which our platform is available. The laws of some foreign
countries  may  not  be  as  protective  of  intellectual  property  rights  as  those  in  the  United  States  (in  particular,  some  foreign  jurisdictions  do  not  permit  patent
protection for software), and mechanisms for enforcement  of intellectual  property rights may be inadequate. Additional uncertainty may result from changes to
intellectual property legislation enacted in the United States, including the America Invents Act, and other national governments and from interpretations of the
intellectual property laws of the United States and other countries by applicable courts and agencies. Accordingly, despite our efforts, we may be unable to prevent
third parties from infringing upon or misappropriating our intellectual property.

Although  we  generally  enter  into  confidentiality  and  invention  assignment  agreements  with  our  employees  and  consultants  that  have  access  to  material
confidential  information  and  enter  into  confidentiality  agreements  with  our  customers  and  the  parties  with  whom  we  have  strategic  relationships  and  business
alliances, no assurance can be given that these agreements will be effective in controlling access to and distribution of our platform and propriety information or
prevent reverse engineering. Further, these agreements may not prevent competitors from independently developing technologies that are substantially equivalent
or superior to our platform, and we may be unable to prevent this competition.

Unauthorized use of our intellectual  property may have already occurred or may occur in the future. We may be required to spend significant resources to
monitor and protect our intellectual property rights. Litigation may be necessary in the future to enforce our intellectual property rights. Such litigation could be
costly, time consuming and distracting to management and could result in the impairment or loss of portions of our intellectual property. Furthermore, efforts to
enforce  our  intellectual  property  rights  may  be  met  with  defenses,  counterclaims  and  countersuits  attacking  the  validity  and  enforceability  of  our  intellectual
property rights. We may not prevail in any lawsuits that we initiate. Any litigation, whether or not resolved in our favor, could subject us to substantial costs, divert
resources and the attention of management and technical personnel from our business and adversely affect our business. Our inability to protect our proprietary
technology  against  unauthorized  copying  or  use,  as  well  as  any  costly  litigation,  could  delay  further  sales  or  the  implementation  of  our  platform,  impair  the
functionality of our platform, delay introductions of new features or enhancements, result in our substituting inferior or more costly technologies into our platform,
or injure our reputation.

We  may  initiate  claims  or  litigation  against  third  parties  for  infringement  or  other  violation  of  our  proprietary  rights  or  to  establish  the  validity  of  our
proprietary  rights.  Litigation  also  puts  our  patents  at  risk  of  being  invalidated  or  interpreted  narrowly  and  our  patent  applications  at  risk  of  not  issuing.
Additionally, we may provoke third parties to assert counterclaims against us.

37

We may not prevail in any lawsuits that we initiate, and the damages or other remedies awarded, if any, may not be commercially viable. Any litigation, whether or
not it is resolved in our favor, could result in significant expense to us and divert the efforts of our technical and management personnel, which may adversely
affect our business, operating results, financial condition and cash flows.

Incorrect
or
improper
implementation
or
use
of
our
platform
could
result
in
customer
dissatisfaction
and
negatively
affect
our
business,
results
of
operations,
financial
condition,
and
growth
prospects.


Our  platform  is  deployed  in  a  wide  variety  of  technology  environments.  Increasingly,  our  platform  has  been  deployed  in  large  scale,  complex  technology
environments, and we believe our future success will depend on our ability to increase sales of our platform for use in such deployments. We must often assist our
customers in achieving successful implementations of our platform, which we do through our professional services organization. The time required to implement
our platform can vary. For complex deployments, implementation can take multiple months. If our customers are unable to implement our platform successfully, or
unable to do so in a timely manner, customer perceptions of our platform may be harmed, our reputation and brand may suffer, and customers may choose to cease
usage of our platform or not expand their use of our platform. Our customers and third-party partners may need training in the proper use of and the variety of
benefits that can be derived from our platform to maximize its benefits. If our platform is not effectively implemented or used correctly or as intended, or if we fail
to adequately train customers on how to efficiently and effectively use our platform, our customers may not be able to achieve satisfactory outcomes. This could
result in negative publicity and legal claims against us, which may cause us to generate fewer sales to new customers and reductions in renewals or expansions of
the use of our platform with existing customers, any of which would harm our business and results of operations.

Our
use
of
“open
source”
software
could
negatively
affect
our
ability
to
offer
our
platform
and
subject
us
to
possible
litigation.


Our platform uses “open source” software that we, in some cases, have obtained from third parties. Open source software is generally freely accessible, usable
and modifiable, and is made available to the general public on an “as-is” basis under the terms of a non-negotiable license. Use and distribution of open source
software  may  entail  greater  risks  than  use  of  third-party  commercial  software.  Open  source  licensors  generally  do  not  provide  warranties  or  other  contractual
protections regarding infringement claims or other claims relating to violation of intellectual property rights or the quality of the software. In addition, certain open
source licenses, like the GNU Affero General Public License, or AGPL, may require us to offer for no cost the components of our platform that incorporate the
open source software, to make available source code for modifications  or derivative  works we create by incorporating or using the open source software, or to
license our modifications or derivative works under the terms of the particular open source license. If we are required, under the terms of an open source license, to
release our proprietary source code to the public, competitors could create similar products with lower development effort and time, which ultimately could result
in a loss of sales for us.

We  may  also  face  claims  alleging  noncompliance  with  open  source  license  terms  or  infringement,  misappropriation  or  other  violation  of  open  source
technology. These claims could result in litigation or require us to purchase a costly license, devote additional research and development resources to re-engineer
our platform, discontinue the sale of our products if re-engineering could not be accomplished on a timely or cost-effective basis, or make generally available our
proprietary code in source code form, any of which would have a negative effect on our business and operating results, including being enjoined from the offering
of the components of our platform that contained the open source software. We could also be subject to lawsuits by parties claiming ownership of what we believe
to be open source software. Litigation could be costly for us to defend, have a negative effect on our operating results and financial condition and require us to
devote additional research and development resources to re-engineer our platform.

Although we monitor our use of open source software and try to ensure that none is used in a manner that would subject our platform to unintended conditions,
few courts have interpreted open source licenses, and there is a risk that these licenses could be construed in a way that could impose unanticipated conditions or
restrictions on our ability to commercialize our platform. We cannot guarantee that we have incorporated open source software in our platform in a manner that
will not subject us to liability, or in a manner that is consistent with our current policies and procedures.

We
may
be
subject
to
litigation
for
a
variety
of
claims,
which
could
adversely
affect
our
operating
results,
harm
our
reputation
or
otherwise
negatively
impact
our
business.

In  addition  to  intellectual  property  litigation,  we  may  be  subject  to  other  claims  arising  from  our  normal  business  activities.  These  may  include  claims,
lawsuits, and proceedings involving labor and employment, wage and hour, commercial and other matters. The outcome of any litigation, regardless of its merits,
is  inherently  uncertain.  Any  claims  and  lawsuits,  and  the  disposition  of  such  claims  and  lawsuits,  could  be  time-consuming  and  expensive  to  resolve,  divert
management attention and resources,

38

and  lead  to  attempts  on  the  part  of  other  parties  to  pursue  similar  claims.  Any  adverse  determination  related  to  litigation  could  adversely  affect  our  operating
results, harm our reputation or otherwise negatively impact our business. In addition, depending on the nature and timing of any such dispute, a resolution of a
legal matter could materially affect our future operating results, our cash flows or both.

Future
acquisitions
could
disrupt
our
business
and
adversely
affect
our
operating
results,
financial
condition
and
cash
flows.

We  may  make  acquisitions  that  could  be  material  to  our  business,  operating  results,  financial  condition  and  cash  flows.  Our  ability  as  an  organization  to

successfully acquire and integrate technologies or businesses is unproven. Acquisitions involve many risks, including the following:

•

•

•

•

•

•

•

•

•

•

•

an  acquisition  may  negatively  affect  our  operating  results,  financial  condition  or  cash  flows  because  it  may  require  us  to  incur  charges  or  assume
substantial debt or other liabilities, may cause adverse tax consequences or unfavorable accounting treatment, may expose us to claims and disputes by
third parties, including intellectual  property claims and disputes, or may not generate sufficient financial return to offset additional costs and expenses
related to the acquisition;

we may encounter difficulties or unforeseen expenditures in integrating the business, technologies, products, personnel or operations of any company that
we acquire, particularly if key personnel of the acquired company decide not to work for us;

an acquisition may disrupt our ongoing business, divert resources, increase our expenses and distract our management;

an  acquisition  may  result  in  a  delay  or  reduction  of  customer  purchases  for  both  us  and  the  company  we  acquired  due  to  customer  uncertainty  about
continuity and effectiveness of service from either company;

we may encounter difficulties in, or may be unable to, successfully sell any acquired products;

an  acquisition  may  involve  the  entry  into  geographic  or  business  markets  in  which  we  have  little  or  no  prior  experience  or  where  competitors  have
stronger market positions;

the potential strain on our financial and managerial controls and reporting systems and procedures;

potential known and unknown liabilities associated with an acquired company;

if we incur debt to fund such acquisitions, such debt may subject us to material restrictions on our ability to conduct our business as well as financial
maintenance covenants;

the risk of impairment charges related to potential write-downs of acquired assets or goodwill in future acquisitions;

to the extent that we issue a significant amount of equity or convertible debt securities in connection with future acquisitions, existing stockholders may
be diluted and earnings per share may decrease; and

• managing the varying intellectual property protection strategies and other activities of an acquired company.

We may not succeed in addressing these or other risks or any other problems encountered in connection with the integration of any acquired business. The
inability  to  integrate  successfully  the  business,  technologies,  products,  personnel  or  operations  of  any  acquired  business,  or  any  significant  delay  in  achieving
integration, could have a material adverse effect on our business, operating results, financial condition and cash flows.

Our
credit
facility
contains
restrictive
covenants
that
may
limit
our
operating
flexibility.

Our  credit  facility  contains  restrictive  covenants  that  limit  our  ability  to  transfer  or  dispose  of  assets,  merge  with  other  companies  or  consummate  certain
changes of control, acquire other companies, open new offices that contain a material amount of assets, pay dividends, incur additional indebtedness and liens and
enter into new businesses. We therefore may not be able to engage in any of the foregoing transactions unless we obtain the consent of the lender or terminate the
credit  facility,  which  may  limit  our  operating  flexibility.  In  addition,  our  credit  facility  is  secured  by  all  of  our  assets,  including  our  intellectual  property,  and
requires  us  to  satisfy  certain  financial  covenants.  There  is  no  guarantee  that  we  will  be  able  to  generate  sufficient  cash  flow  or  sales  to  meet  these  financial
covenants or pay the principal and interest on any such debt. Furthermore, there is no guarantee that future working capital, borrowings or equity financing will be
available to repay or refinance any such debt. Any inability to make scheduled payments or meet the financial covenants on our credit facility would adversely
affect our business.

39

Governmental
export
or
import
controls
could
limit
our
ability
to
compete
in
foreign
markets
and
subject
us
to
liability
if
we
violate
them.

Our software is subject to U.S. export controls, and we incorporate encryption technology into our platform. These products and the underlying technology
may be exported only with the required export authorizations, including by license, a license exception or other appropriate government authorizations. U.S. export
controls may require submission of a product classification and annual or semi-annual reports. Governmental regulation of encryption technology and regulation of
imports  or  exports  of  encryption  products,  or  our  failure  to  obtain  required  import  or  export  authorization  for  our  platform,  when  applicable,  could  harm  our
international  sales  and  adversely  affect  our  revenue.  Compliance  with  applicable  regulatory  requirements  regarding  the  export  of  our  platform,  including  with
respect to new releases of our platform, may create delays in the introduction of our product releases in international markets, prevent customers with international
operations from deploying our platform or, in some cases, prevent the export of our platform to some countries altogether. Furthermore, U.S. export control laws
and  economic  sanctions  prohibit  the  shipment  of  certain  products  and  services  to  countries,  governments  and  persons  targeted  by  U.S.  sanctions.  If  we  fail  to
comply with export and import regulations and such economic sanctions, we may be fined or other penalties could be imposed, including a denial of certain export
privileges. Moreover, any new export or import restrictions, new legislation or shifting approaches in the enforcement or scope of existing regulations, or in the
countries,  persons  or  technologies  targeted  by  such  regulations,  could  result  in  decreased  use  of  our  platform  by,  or  in  our  decreased  ability  to  export  or  sell
subscriptions to our platform to, existing or potential customers with international operations. Any decreased use of our platform or limitation on our ability to
export or sell subscriptions to our platform would likely adversely affect our business, financial condition and operating results.

Failure
to
comply
with
anti-bribery,
anti-corruption,
and
anti-money
laundering
laws
could
subject
us
to
penalties
and
other
adverse
consequences.

We are subject to the Foreign Corrupt Practices Act, or FCPA, the U.K. Bribery Act and other anti-corruption, anti-bribery and anti-money laundering laws in
various jurisdictions both domestic and abroad. Anti-corruption, anti-bribery, and anti-money laundering laws have been enforced aggressively in recent years and
are  interpreted  broadly  and  generally  prohibit  companies  and  their  directors,  officers,  employees  and  agents  from  promising,  authorizing,  making  or  offering
improper payments or other benefits to government officials and others in the private sector. Such laws apply to our agents/third parties, and we leverage third
parties, including channel partners, to sell subscriptions to our platform and conduct our business abroad. We and our third-party intermediaries may have direct or
indirect interactions with officials and employees of government agencies or state-owned or affiliated entities and may be held liable for the corrupt or other illegal
activities  of  these  third-party  business  partners  and  intermediaries,  our  employees,  representatives,  contractors,  channel  partners,  and  agents,  even  if  we  do  not
explicitly authorize such activities. While we have policies and procedures to address compliance with such laws, these policies and procedures were only recently
adopted and we cannot assure you that all of our employees and agents will not take actions in violation of our policies and applicable law, for which we may be
ultimately  held  responsible.  Any  violation  of  the  FCPA  or  other  applicable  anti-bribery,  anti-corruption  laws,  and  anti-money  laundering  laws  could  result  in
whistleblower  complaints,  adverse  media  coverage,  investigations,  loss  of  export  privileges,  severe  criminal  or  civil  sanctions,  a  significant  diversion  of
management's  resources  and  attention  or  suspension  or  debarment  from  U.S.  government  contracts,  all  of  which  may  have  a  material  adverse  effect  on  our
reputation, business, operating results and prospects.

We
may
be
subject
to
additional
obligations
to
collect
and
remit
sales
tax
and
other
taxes,
and
we
may
be
subject
to
tax
liability
for
past
transactions,
which
could
harm
our
business.


We do not collect sales and use, value added and similar taxes in all jurisdictions in which we have sales, based on our belief that such taxes are not applicable
in certain jurisdictions. State, local and foreign jurisdictions have differing rules and regulations governing sales, use, value added and other taxes, and these rules
and regulations are subject to varying interpretations that may change over time. In particular, the applicability of such taxes on subscriptions to our platform in
various jurisdictions is unclear. Further, these jurisdictions’ rules regarding tax nexus are complex and vary significantly. As a result, we could face the possibility
of audits that could result in tax assessments, including associated interest and penalties. A successful assertion that we should be collecting additional sales, use,
value  added  or  other  taxes  in  those  jurisdictions  where  we  have  not  historically  done  so  could  result  in  substantial  tax  liabilities  and  related  penalties  for  past
transactions, discourage customers from purchasing our application or otherwise harm our business and operating results.

Changes 
in 
tax 
laws 
or 
regulations 
that 
are 
applied 
adversely 
to 
us 
or 
our 
customers 
could 
increase 
the 
costs 
of 
our 
platform 
and 
adversely 
impact 
our
business.


New income, sales, use or other tax laws, statutes, rules, regulations or ordinances could be enacted at any time, which could affect the tax treatment of our

(and our subsidiaries’) domestic and foreign financial results. Any new taxes could adversely

40

affect  our  domestic  and  international  business  operations,  and  our  business  and  financial  performance.  Further,  existing  tax  laws,  statutes,  rules,  regulations  or
ordinances could be interpreted, changed, modified or applied adversely to us. Specifically, taxation of cloud-based software is constantly evolving as many state
and local jurisdictions consider the taxability of software services provided remotely. These events could require us or our customers to pay additional tax amounts
on a prospective or retroactive basis, as well as require us or our customers to pay fines or penalties and interest for past amounts deemed to be due. If we raise our
prices to offset the costs of these changes, existing and potential future customers may elect not to continue to use or purchase subscriptions to our platform in the
future. Additionally, new, changed, modified or newly interpreted or applied tax laws could increase our customers’ and our compliance, operating and other costs,
as well as the costs of our platform. Any or all of these events could harm our business and operating results.

Further, the recently enacted Tax Cuts and Jobs Act will bring about a wide variety of changes to the U.S. tax system, particularly at the corporate level. The
new tax law includes changes to the U.S. corporate tax system that will reduce U.S. corporate tax rates, change how U.S. multinational corporations, like us, are
taxed on international earnings and eliminate in whole or in part the deduction for net interest expense. The primary impact of the new legislation on our provision
for income taxes will be a reduction of the future tax benefits of existing temporary differences, which are primarily comprised of net operating loss carryforwards.
These  net  operating  loss  carryforwards  may  also  be  impacted  by  the  one-time  ​deemed  income  inclusion  of  deferred  foreign  income  from  our  non-U.S.
subsidiaries.  This amount is not expected to be material. Since we have recorded a full valuation allowance against our deferred tax assets, we do not anticipate
that these changes will have a material impact on our consolidated financial statements, but we will continue to examine the impact that this tax reform legislation
may have on our business. The impact of the new legislation will likely be subject to ongoing technical guidance and accounting interpretation,  which we will
continue to monitor and assess. Provisional accounting impacts may change in future reporting periods until the accounting analysis is finalized, which will occur
no later than one year from the date the Tax Cuts and Jobs Act was enacted.

We
are
a
multinational
organization
faced
with
increasingly
complex
tax
issues
in
many
jurisdictions,
and
we
could
be
obligated
to
pay
additional
taxes
in
various
jurisdictions.


As a multinational organization, we are subject to taxation in several jurisdictions around the world with increasingly complex tax laws, the application of
which can be uncertain, and significant judgment and estimates are required in determining our provision for income taxes. Our tax expense may be impacted if
our  intercompany  transactions,  which  are  required  to  be  computed  on  an  arm’s-length  basis,  are  challenged  and  successfully  disputed  by  tax  authorities.  Our
policies  governing  transfer  pricing  may  be  determined  to  be  inadequate  and  could  result  in  additional  tax  assessments.  The  amount  of  taxes  we  pay  in  these
jurisdictions could increase substantially as a result of changes in the applicable tax principles, including increased tax rates, new tax laws or revised interpretations
of existing tax laws and precedents, which could harm our liquidity and operating results. In addition, the authorities in these jurisdictions could review our tax
returns and impose additional tax, interest and penalties, and the authorities could claim that various withholding requirements or other taxes apply to us or our
subsidiaries or assert that benefits of tax treaties are not available to us or our subsidiaries, any of which could adversely affect our operating results.

Our
ability
to
use
our
net
operating
losses
to
offset
future
taxable
income
may
be
subject
to
certain
limitations.

 As of  January 31, 2019 , we had net operating loss, or NOL, carryforwards for federal and state income tax purposes of approximately $815.1 million and
$1,048.5 million , respectively,  which may be available  to offset  taxable  income in the future, and which expire in various years beginning in 2028 for federal
purposes if not utilized. The state NOLs will expire depending upon the various rules in the states in which we operate. A lack of future taxable income would
adversely affect our ability to utilize these NOLs before they expire. In general, under Section 382 of the Internal Revenue Code of 1986, as amended, or the Code,
a corporation that undergoes an "ownership change" (as defined under Section 382 of the Code and applicable Treasury Regulations) is subject to limitations on its
ability to utilize its pre-change NOLs to offset our future taxable income. We may experience a future ownership change under Section 382 of the Code that could
affect our ability to utilize the NOLs to offset our income. Furthermore, our ability to utilize NOLs of companies that we have acquired or may acquire in the future
may be subject to limitations. There is also a risk that due to regulatory changes, such as suspensions on the use of NOLs or other unforeseen reasons, our existing
NOLs could expire or otherwise be unavailable to reduce future income tax liabilities, including for state tax purposes. For these reasons, we may not be able to
utilize a material portion of the NOLs, even if we attain profitability, which could potentially result in increased future tax liability to us and could adversely affect
our operating results and financial condition.

41

Our
reported
financial
results
may
be
harmed
by
changes
in
the
accounting
principles
generally
accepted
in
the
United
States.

Generally accepted accounting principles in the United States are subject to interpretation by the Financial Accounting Standards Board, or FASB, the SEC,
and various bodies formed to promulgate and interpret appropriate accounting principles. A change in these principles or interpretations could have a significant
effect on our reported financial results, and may even affect the reporting of transactions completed before the announcement or effectiveness of a change. For
example,  in  May  2014  the  FASB  issued  Accounting  Standards  Update  No.  2014-09,  Revenue  from  Contracts  with  Customers  (Topic  606)  ,  for  which  certain
elements affected our accounting for revenue and costs incurred to acquire contracts. We have adopted Topic 606 using the full retrospective transition method.
Other companies in our industry may apply these accounting principles differently than we do, adversely affecting the comparability of our financial statements.
See Note 2 to our accompanying financial statements included elsewhere in this Annual Report on Form 10-K for information about Topic 606.

Risks Relating to Our Class B Common Stock

The
dual
class
structure
of
our
common
stock
has
the
effect
of
concentrating
voting
control
with
our
founder
and
chief
executive
officer,
which
will
limit
your
ability
to
influence
the
outcome
of
important
transactions,
including
a
change
in
control.

Our  Class  A  common  stock  has  40  votes  per  share,  and  our  Class  B  common  stock  has  one  vote  per  share.  Cocolalla,  LLC  holds  all  of  the  shares  of  the
Class A common stock, and our founder and chief executive officer Joshua G. James, who is the managing member of Cocolalla, LLC, controls approximately
85% of the voting power of our outstanding capital stock and therefore is able to control all matters submitted to our stockholders for approval. Our founder and
chief executive officer may have interests that differ from yours and may vote in a way with which you disagree and which may be adverse to your interests. This
concentrated control may have the effect of delaying, preventing or deterring a change in control of our company, could deprive our stockholders of an opportunity
to receive a premium for their capital stock as part of a sale of our company and might ultimately affect the market price of our Class B common stock.

Future  transfers  by  the  holder  of  Class  A  common  stock  will  generally  result  in  those  shares  converting  into  shares  of  Class  B  common  stock,  subject  to
limited exceptions, such as certain transfers effected for estate planning or charitable purposes. Mr. James has informed us he and Cocolalla, LLC have entered into
arrangements under which he has pledged all of such shares to secure a loan with a financial institution. If these shares were to be sold or otherwise transferred
upon default of the underlying loan, the market price of our Class B common stock could decline or be volatile. For additional information, see the section of this
report captioned “Risk Factors - Future sales of our Class B common stock in the public market could cause our stock price to fall.”

We
have
elected
to
take
advantage
of
the
“controlled
company”
exemption
to
the
corporate
governance
rules
of
The
Nasdaq
Stock
Market,
which
could
make
our
common
stock
less
attractive
to
some
investors
or
otherwise
harm
our
stock
price.

Because we qualify as a “controlled company” under the corporate governance rules of The Nasdaq Stock Market, we are not required to have a majority of
our  board  of  directors  be  independent,  nor  are  we  required  to  have  an  entirely  independent  compensation  committee  or  an  independent  nominating  function.
Accordingly,  should  the  interests  of  Cocolalla,  LLC,  or  of  our  founder  and  chief  executive  officer,  who  controls  Cocolalla,  LLC,  differ  from  those  of  other
stockholders, the other stockholders may not have the same protections afforded to stockholders of companies that are subject to all of the corporate governance
rules of The Nasdaq Stock Market. Our status as a controlled company could make our common stock less attractive to some investors or otherwise harm our stock
price.

We
cannot
predict
the
impact
our
dual
class
structure
may
have
on
our
stock
price
or
our
business.

We  cannot  predict  whether  our  dual  class  structure,  combined  with  the  concentrated  control  of  our  stockholders  who  held  our  capital  stock  prior  to  the
completion of our initial public offering, including our executive officers, employees and directors and their affiliates, will result in a lower or more volatile market
price of our Class B common stock or in adverse publicity or other adverse consequences. For example, certain index providers have announced restrictions on
including companies with multiple-class share structures in certain of their indexes. In July 2017, FTSE Russell announced that it plans to require new constituents
of its indexes to have greater than 5% of the company's voting rights in the hands of public stockholders, and S&P Dow Jones announced that it will no longer
admit companies with multiple-class share structures to certain of its indexes. Because of our dual class structure, we will likely be excluded from these indexes
and we cannot assure you that other stock indexes will not take similar actions. Given the sustained flow of investment funds into passive strategies that seek to
track certain indexes, exclusion from stock indexes would likely preclude investment by many of these funds and could make our

42

Class B common stock less attractive to other investors. As a result, the market price of our Class B common stock could be adversely affected.

The
market
price
of
our
Class
B
common
stock
may
be
volatile,
and
the
value
of
your
investment
could
decline
significantly.

The trading price of our Class B common stock may be highly volatile and could be subject to wide fluctuations in response to various factors, some of which

are beyond our control. The following factors, in addition to other risks described in this report, may have a significant effect on our Class B common stock price:

•

•

•

•

•

•

•

•

•

•

•

•

•

actual or anticipated fluctuations in revenue and other operating results, including as a result of the addition or loss of any number of customers;

announcements by us or competitors of significant technical innovations, acquisitions, strategic partnerships, joint ventures or capital commitments;

the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections;

failure of securities analysts to initiate or maintain coverage of us, changes in ratings, key metrics and financial estimates and the publication of other
news by any securities analysts who follow our company, or our failure to meet these analyst estimates or the expectations of investors;

changes  in  operating  performance  and  stock  market  valuations  of  cloud-based  software  or  other  technology  companies,  or  those  in  our  industry  in
particular;

the size of our public float;

price and volume fluctuations in the trading of our Class B common stock and in the overall stock market, including as a result of trends in the economy
as a whole or in the technology industry;

new  laws  or  regulations  or  new  interpretations  of  existing  laws  or  regulations  applicable  to  our  business  or  industry,  including  those  relating  to  data
privacy and data security;

lawsuits threatened or filed against us for claims relating to intellectual property, employment issues or otherwise;

changes in our board of directors or management;

short sales, hedging and other derivative transactions involving our Class B common stock;

sales of large blocks of our common stock including sales by our executive officers, directors and significant stockholders; and

other events or factors, including changes in general economic, industry and market conditions and trends, as well as any natural disasters that may affect
our operations.

In addition, the stock market in general, and the market for technology companies in particular, has experienced extreme price and volume fluctuations that
have often been unrelated or disproportionate to the operating performance of those companies. Broad market and industry factors may seriously affect our stock
price, regardless of our actual operating performance. These fluctuations may be even more pronounced in the trading market for our stock shortly following our
initial  public  offering.  In  addition,  in  the  past,  securities  class  action  litigation  has  often  been  instituted  against  companies  whose  stock  prices  have  declined,
especially  following  periods  of  volatility  in  the  overall  market.  This  litigation,  if  instituted  against  us,  could  result  in  substantial  costs  and  a  diversion  of  our
management’s attention and resources.

If
securities
or
industry
analysts
do
not
publish
research
reports
about
our
business,
or
if
they
issue
an
adverse
opinion
about
our
business,
our
stock
price
and
trading
volume
could
decline.

The  trading  market  for  our  Class  B  common  stock  is  influenced  by  the  research  and  reports  that  industry  or  securities  analysts  publish  about  us  or  our
business. If one or more of the analysts who cover us issues an adverse opinion about our company, our stock price would likely decline. If one or more of these
analysts ceases coverage of us or fails to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause our stock price
or trading volume to decline.

43

Future
sales
of
our
Class
B
common
stock
in
the
public
market
could
cause
our
stock
price
to
fall.

Our stock price could decline as a result of sales of a large number of shares after our initial public offering or the perception that these sales could occur.
These sales, or the possibility that these sales may occur, also might make it more difficult for us to sell equity securities in the future at a time and at a price that
we deem appropriate.

As of January 31, 2019 , 23,434,542 shares of our Class B common stock were outstanding. All shares of our Class B common stock sold in our initial public
offering are freely tradable without restriction or further registration under the Securities Act unless held by our “affiliates,” as that term is defined in Rule 144
under the Securities Act. The shares of Class B common stock subject to outstanding options and warrants, of which 1,709,661 and 132,062 were exercisable as of
January 31, 2019 , respectively, and the shares reserved for future issuance under our equity incentive plans will become available for sale immediately upon the
exercise of such options, subject to applicable securities law restrictions. Additionally, “sell-to-cover” transactions are utilized in connection with the vesting and
settlement of restricted stock units so that shares of our common stock are sold on behalf of our employees in an amount sufficient to cover the tax withholding
obligations associated with these awards. As a result of these transactions, a significant number of shares of our stock may be sold over a limited time period in
connection with significant vesting events. In June 2019, for example, approximately 114,697 restricted stock units are scheduled to vest and settle, which may
increase the volume of our shares that would otherwise be sold during this time. On June 29, 2018, we registered the offer and sale of all shares of common stock
that we may issue under our equity compensation plans. As a consequence, the sale of shares to be issued under our equity incentive plans can be freely sold in the
public market upon issuance, subject to the lockup agreements and the restrictions of Rule 144 under the Securities Act.

The holders of 14,098,937 shares, or approximately  53% , of our Class  A and Class  B common  stock  as of  January 31, 2019 have rights, subject  to some
conditions, to require us to file registration  statements covering the sale of their shares or to include their shares in registration  statements that we may file for
ourselves or other stockholders. Once we register the offer and sale of shares for the holders of registration rights, they can be freely sold in the public market upon
issuance, subject to the lock-up agreements and the restrictions of Rule 144 under the Securities Act, in the case of our affiliates.

As of January 31, 2019, Cocolalla, LLC, an entity controlled by Mr. James, owned 3,263,659 shares of our Class A common stock and  Mr. James owned
100,000 shares of Class B common stock. Collectively, these shares represent approximately 85% of the voting power of our company. These shares are eligible
for resale into the public market within the restrictions imposed by Rule 144 under the Securities Act. Sales of a significant amount of these shares could adversely
affect the market price for our Class B common stock. Mr. James has informed us he and Cocolalla, LLC have entered into an arrangement under which he has
pledged all of such shares to secure a loan with a financial institution , which Mr. James believes represents a convenient financial instrument . Mr. James has also
indicated th is loan has or will have various requirements to repay all or a portion of the loan upon the occurrence of various events, including when the price of the
Class B common stock goes below certain specified levels. Mr. James has indicated that (1) he has substantial assets other than shares of our common stock and (2)
if repayment of the loan is triggered there is a cure period to sell assets or restructure the loan. Although Mr. James has indicated his intention to sell other assets if
necessary, shares of our common stock may need to be sold to meet these repayment requirements. Upon a default under such loan following any applicable cure
period , the lender could sell the pledged shares into the market without limitation on volume or manner of sale. Sales of such shares to reduce the loan balance or
by  the  lender  upon  foreclosure  are  likely  to  adversely  affect  our  stock  price.  Mr.  James  has  also  indicated  to  us  that  he  may  in  the  future  from  time  to  time
refinance such indebtedness, enter into derivative transactions based on the value of our Class B common stock, dispose of shares of common stock, otherwise
monetize shares of his common stock and/or engage in other transactions relating to shares of our common stock and/or other securities of the company. Any of
these activities may adversely affect the price of our common stock. Mr. James has also indicated that he intends to (1) continue to beneficially own a majority of
the Class A common stock that he currently beneficially owns and (2) continue to control at least a majority of the voting power of our company.

In  addition,  in  the  future,  we  may  issue  additional  shares  of  Class  B  common  stock  or  other  equity  or  debt  securities  convertible  into  common  stock  in
connection with a financing, acquisition, litigation settlement, employee arrangement or otherwise. Any such issuance could result in substantial dilution to our
existing stockholders and could cause our stock price to decline.

We
have
broad
discretion
to
use
the
net
proceeds
from
our
initial
public
offering,
and
our
investment
of
these
proceeds
may
not
yield
a
favorable
return.
We
may
invest
the
proceeds
of
our
initial
public
offering
in
ways
you
disagree
with.

Our management has broad discretion as to how to spend and invest the proceeds from our initial public offering, and we may spend or invest these proceeds
in a way with which our stockholders may disagree. Accordingly, you will need to rely on our judgment with respect to the use of these proceeds. We expect to use
the  net  proceeds  from  our  initial  public  offering  for  working  capital  and  other  general  corporate  purposes,  which  we  currently  expect  will  include  continued
investment in developing

44

technology to support our growth, increased investment in our sales team and marketing activities, as well as overall growth in our international operations. We
could spend the proceeds from our initial public offering in ways that our stockholders may not agree with or that do not yield a favorable return. You will not have
the opportunity as part of your investment decision to assess whether the net proceeds are being used appropriately and will need to rely upon the judgment of our
management with respect to the use of proceeds. If we do not use the net proceeds that we receive in our initial public offering effectively, our business, financial
condition, operating results and prospects could be harmed, and the market price of our Class B common stock could decline.

An
active
trading
market
for
our
Class
B
common
stock
may
not
develop.

Prior to our initial public offering, there was no public market for our Class B common stock, and an active trading market for our shares may never develop
or be sustained following our initial public offering. In addition, we may have one or more stockholders who continue to hold substantial blocks of our Class B
common stock for sustained periods following our initial public offering. As a result, the trading volume of our stock may be low relative to our total outstanding
shares. As a result of these and other factors, you may be unable to resell your shares of our Class B common stock at a price that you consider reasonable.

Anti-takeover
provisions
in
our
charter
documents
and
under
Delaware
law
could
make
an
acquisition
of
us
difficult,
limit
attempts
by
our
stockholders
to
replace
or
remove
our
current
management
and
limit
our
stock
price.

Provisions of our certificate of incorporation and bylaws may delay or discourage transactions involving an actual or potential change in our control or change
in our management, including transactions in which stockholders might otherwise receive a premium for their shares, or transactions that our stockholders might
otherwise deem to be in their best interests. These provisions include the following:

•

•

•

•

•

•

•

•

•

our dual-class common stock structure, which provides our holders of Class A common stock with the ability to significantly influence the outcome of
matters requiring stockholder approval, even if they own significantly less than a majority of the shares of our outstanding Class A common stock and
Class B common stock;

when the outstanding  shares of Class A common  stock  represent  less  than a majority  of the  total combined  voting power of our Class A and Class B
common stock, or the voting threshold date, our board of directors will be classified into three classes of directors with staggered three-year terms, and
directors will only be able to be removed from office for cause;

our amended and restated bylaws provide that, following the voting threshold date, approval of stockholders holding two-thirds of our outstanding voting
power voting as a single class will be required for stockholders to amend or adopt any provision of our bylaws;

our stockholders are able to take action by written consent for any matter until the voting threshold date;

following the voting threshold date, vacancies on our board of directors will be able to be filled only by our board of directors and not by stockholders;

only the chairman of our board of directors, chief executive officer, a majority of our board of directors or, until the voting threshold date, a stockholder
(or group of stockholders) holding at least 50% of the combined voting power of our Class A and Class B common stock are authorized to call a special
meeting of stockholders;

certain litigation against us can only be brought in Delaware;

our  restated  certificate  of  incorporation  authorizes  undesignated  preferred  stock,  the  terms  of  which  may  be  established  and  shares  of  which  may  be
issued, without the approval of the holders of common stock; and

advance  notice  procedures  apply  for  stockholders  to  nominate  candidates  for  election  as  directors  or  to  bring  matters  before  an  annual  meeting  of
stockholders.

In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which
generally prohibits a Delaware corporation from engaging in any of a broad range of business combinations with any “interested” stockholder for a period of three
years following the date on which the stockholder became an “interested” stockholder. See “Description of Capital Stock.”

45

Our
amended
and
restated
bylaws
designate
a
state
or
federal
court
located
within
the
State
of
Delaware
as
the
exclusive
forum
for
substantially
all
disputes
between
us
and
our
stockholders,
which
could
limit
our
stockholders’
ability
to
choose
the
judicial
forum
for
disputes
with
us
or
our
directors,
officers,
or
employees.

Our amended and restated bylaws provide that, unless we consent in writing to the selection of an alternative forum, the sole and exclusive forum for (1) any
derivative action or proceeding brought on our behalf, (2) any action asserting a claim of breach of a fiduciary duty owed by any of our directors, officers, or other
employees to us or our stockholders, (3) any action arising pursuant to any provision of the Delaware General Corporation Law, or the certificate of incorporation
or the amended and restated bylaws or (4) any other action asserting a claim that is governed by the internal affairs doctrine shall be the Court of Chancery of the
State of Delaware (or, if the Court of Chancery does not have jurisdiction, the federal district court for the District of Delaware), in all cases subject to the court
having jurisdiction over indispensable parties named as defendants.

Any person or entity purchasing or otherwise acquiring any interest in any of our securities shall be deemed to have notice of and consented to this provision.

This exclusive-forum provision may limit a stockholder’s ability to bring a claim in a judicial forum of its choosing for disputes with us or our directors, officers,
or other employees, which may discourage lawsuits against us and our directors, officers, and other employees. If a court were to find this exclusive-
forum provision in our amended and restated bylaws to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving the
dispute in other jurisdictions, which could harm our results of operations.

Our amended and restated bylaws also provide that the federal district courts of the United States of America will be the exclusive forum for resolving any

complaint asserting a cause of action arising under the Securities Act. In December 2018, the Delaware Court of Chancery issued a decision in Matthew
Sciabacucchi v. Matthew B. Salzberg et al. , C.A. No. 2017-0931-JTL (Del. Ch.), finding that such provisions such as the federal forum provision are not valid
under Delaware law. In light of this decision of the Delaware Court of Chancery, we do not intend to enforce the federal forum provision in our amended and
restated bylaws unless and until such time there is a final determination by the Delaware Supreme Court regarding the validity of such provisions. To the extent the
Delaware Supreme Court makes a final determination that provisions such as the federal forum provision are not valid as a matter of Delaware law, we intend to
amend our bylaws to remove the federal forum provision.

As
an
emerging
growth
company
within
the
meaning
of
the
Securities
Act,
we
will
use
certain
modified
disclosure
requirements,
and
we
cannot
be
certain
if
these
reduced
requirements
will
make
our
Class
B
common
stock
less
attractive
to
investors.

We are an emerging growth company, and for as long as we continue to be an emerging growth company, we may choose to take advantage of exemptions

from various reporting requirements applicable to other public companies but not to “emerging growth companies” including:

•

•

•

not being required to have our independent registered public accounting firm audit our internal control over financial reporting under Section 404 of the
Sarbanes-Oxley Act;

reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements; and

exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute
payments not previously approved.

We  plan  in  future  filings  with  the  SEC  to  continue  to  use  the  modified  disclosure  requirements  available  to  emerging  growth  companies.  As  a  result,  our

stockholders may not have access to certain information they may deem important.

In addition, Section 107 of the JOBS Act also provides that an emerging growth company can use the extended transition period provided in Section 7(a)(2)
(B) of the Securities Act for complying with new or revised accounting standards. Thus, an emerging growth company can delay the adoption of certain accounting
standards  until  those  standards  would  otherwise  apply  to  private  companies.  We  have  elected  to  use  this  extended  transition  period  under  the  JOBS  Act.  As  a
result, our consolidated financial statements may not be comparable to the financial statements of issuers who are required to comply with the effective dates for
new or revised accounting standards that are applicable to public companies, which may make our Class B common stock less attractive to investors.

46

We  could  remain  an  “emerging  growth  company”  for  up  to  five  years  following  the  first  sale  of  our  common  stock  pursuant  to  an  effective  registration

statement under the Securities Act, or until the earliest of:

•

•

•

the last day of the first fiscal year in which our annual gross revenue exceeds $1.07 billion;

the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Securities Exchange Act of 1934, as amended, or Exchange Act,
which would occur if the market value of our Class B common stock that is held by non-affiliates exceeds $700 million as of the last business day of our
most recently completed second fiscal quarter; or

the date on which we have issued more than $1 billion in non-convertible debt during the preceding three-year period.

We
have
incurred
and
will
continue
to
incur
increased
costs
by
being
a
public
company.

As a public company, we have incurred and will continue to incur significant legal, accounting and other expenses that we did not incur as a private company,
including costs associated with public company reporting requirements. We have incurred and will continue to incur costs associated with corporate governance
requirements,  including  requirements  of  the  SEC  and  The  Nasdaq  Stock  Market.  We  expect  these  rules  and  regulations  to  increase  our  legal  and  financial
compliance costs and to make some activities more time-consuming and costly. We also expect these rules and regulations may make it more difficult and more
expensive for us to obtain director and officer liability insurance, and we may be required to accept reduced policy limits and coverage or incur substantially higher
costs  to  obtain  the  same  or  similar  coverage.  As  a  result,  we  may  have  more  difficulty  attracting  and  retaining  qualified  individuals  to  serve  on  our  board  of
directors  or  as  executive  officers.  We  are  currently  evaluating  and  monitoring  developments  with  respect  to  these  rules,  and  we  cannot  predict  or  estimate  the
additional costs we may incur or the timing of such costs.

So long as we remain an “emerging growth company,” we expect to avail ourselves of the exemption from the requirement that our independent registered
public  accounting  firm  attest  to  the  effectiveness  of  our  internal  control  over  financial  reporting  under  Section  404.  When  our  independent  registered  public
accounting  firm  is  required  to  undertake  an  assessment  of  our  internal  control  over  financial  reporting,  the  cost  of  our  compliance  with  Section  404  will
correspondingly  increase.  Moreover,  if  we  are  not  able  to  comply  with  the  requirements  of  Section  404  applicable  to  us  in  a  timely  manner,  or  if  we  or  our
independent registered public accounting firm identifies deficiencies in our internal control over financial reporting that are deemed to be material weaknesses, the
market price of our stock could decline and we could be subject to sanctions or investigations by the SEC or other regulatory authorities, which would require
additional financial and management resources.

47

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

Our headquarters is located in American Fork, Utah. Our current facility has approximately 54,000 square feet under a lease that expires in April 2020. We
also lease space in various locations throughout the United States for sales and professional services personnel. Our foreign subsidiaries lease office space for their
operations and sales and professional services personnel.

We believe the facilities we lease are sufficient to meet our needs for the immediate future.

Item 3. Legal Proceedings

As of the date of this Annual Report on Form 10-K, we are not a party to any material legal proceedings. In the normal course of business, we may be named
as a party to various legal claims, actions and complaints. We cannot predict whether any resulting liability would have a material adverse effect on our financial
position, results of operations or cash flows.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

PART II

Market Information for Our Class B Common Stock

Our Class B common stock began trading on the Nasdaq Global Market under the symbol “DOMO” on June 29, 2018. Prior to that date, there was no public

trading market for our Class B common stock. Our Class A common stock is not listed or traded on any stock exchange.

Holders of Record

As of January 31, 2019 , there was one holder of record of our Class A common stock and 301 holders of record of our Class B common stock. The actual
number of stockholders is greater than this number of record holders and includes stockholders who are beneficial owners but whose shares are held in street name
by brokers and other nominees.

Dividend Policy

We do not intend to pay cash dividends in the foreseeable future.

Securities Authorized for Issuance under Equity Compensation Plans

The information required by this item with respect to our equity compensation plans is incorporated by reference in our Proxy Statement for the  2019  Annual

Meeting of Stockholders to be filed with the SEC within 120 days of the fiscal year ended January 31, 2019 .

Stock Performance Graph

The  following  performance  graph  and  related  information  is  "furnished"  and  shall  not  be  deemed  to  be  "soliciting  material"  or  "filed"  for  purposes  of
Section 18 of the Exchange Act and Regulation 14A under the Exchange Act nor shall such information be incorporated by reference into any filing of Domo, Inc.
under the Exchange Act or the Securities Act, except to the extent we specifically incorporate it by reference in such filing.

The graph set forth below compares the cumulative total return to stockholders on our Class B common stock relative to the cumulative total returns of the
Standard  &  Poor’s  500  Index,  or  the  S&P  500,  and  the  S&P  500  Information  Technology  Index  between  June  29,  2018  (the  date  our  Class  B  common  stock
commenced trading) through January 31, 2019 . All values assume a $100 initial investment at market close on June 29, 2018. The initial public offering price of
our Class B common stock, which had a closing stock price of $27.30 on June 29, 2018, was $21.00 per share. Data for the S&P 500 and the S&P

48

500  Information  Technology  Index  assume  reinvestment  of  dividends.  The  comparisons  are  based  on  historical  data  and  are  not  indicative  of,  nor  intended  to
forecast, the future performance of our Class B common stock.

Comparison of Cumulative Total Return

Company/Index

Domo, Inc.

S&P 500

S&P 500 Information Technology

(1) Base period

  Jun 29, 2018
  $

 (1)

100   $

  Jul 31, 2018   Aug 31, 2018   Sep 30, 2018   Oct 31, 2018   Nov 30, 2018   Dec 31, 2018   Jan 31, 2019
99

59   $

86   $

79   $

58   $

61   $

72   $

100  

100  

104  

102  

107  

109  

107  

108  

100  

100  

102  

98  

92  

89  

99

95

Unregistered Sales of Equity Securities and Use of Proceeds

Unregistered
Sales
of
Equity
Securities

In January 2019, we amended and restated warrants to purchase an aggregate of 66,664 shares of our Class B common stock at an exercise price of $45.00 per

share to be exercisable for an aggregate of 125,000 shares of Class B common stock at an exercise price of $17.8736 per share.

Use
of
Proceeds

In July 2018, we closed our initial public offering, in which we sold 10,580,000 shares of Class B common stock at a price to the public of $21.00 per share,
including shares sold in connection with the exercise of the underwriters’ option to purchase additional shares. The offer and sale of all of the shares in the initial
public offering were registered under the Securities Act pursuant to a registration statement on Form S-1 (File No. 333-225348), which was declared effective by
the  SEC  on  June  28,  2018.  We  raised  $202.5  million  in  net  proceeds  after  deducting  underwriting  discounts  and  commissions  of  $15.6  million  and  offering
expenses of $4.1 million. No payments were made by us to directors, officers or persons owning 10% or more of our capital stock or to their associates, or to our
affiliates, other than payments in the ordinary course of business to officers for salaries. There has been no material change in the planned use of proceeds from our
initial public offering as described in the prospectus, dated June 28, 2018, relating to our initial public offering. We invested the funds received in accordance with
our board approved investment policy, which provides for investments in obligations of the U.S. government, money market instruments, registered money market
funds  and  corporate  bonds.  The  managing  underwriters  of  our  initial  public  offering  were  Morgan  Stanley  &  Co.  LLC,  Allen  &  Company  LLC,  Credit  Suisse
Securities (USA) LLC and UBS Securities LLC.

There has been no material change in the planned use of proceeds from our initial public offering as described in our final prospectus filed with the SEC on

June 28, 2018 pursuant to Rule 424(b)(4) under the Securities Act.

49

 
 
   
   
   
   
   
   
   
   
Issuer
Purchases
of
Equity
Securities

None.

50

Item 6. Selected Consolidated Financial Data

The following selected consolidated financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” and the consolidated financial statements and related notes included within this Annual Report on Form 10-K. The consolidated statement
of operations data for the fiscal years ended January 31, 2017, 2018 and 2019 and the consolidated balance sheet data as of January 31, 2018 and 2019 are derived
from our audited consolidated financial statements and related notes included elsewhere in this Annual Report on Form 10-K. The consolidated balance sheet data
as of January 31, 2017 are derived from our audited consolidated financial statements not included in this Annual Report on Form 10-K.

Our historical results are not necessarily indicative of our future results, and the results of operations for the years ended January 31, 2017, 2018 and 2019 are
not  necessarily  indicative  of  the  results  to  be  expected  in  the  future.  The  selected  consolidated  financial  data  in  this  section  are  not  intended  to  replace  our
consolidated  financial  statements  and  the  related  notes,  and  are  qualified  in  their  entirety  by  the  consolidated  financial  statements  and  related  notes  included
elsewhere in this Annual Report on Form 10-K.

Consolidated Statements of Operations Data

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription (1)
Professional services and other (1)

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing (1)
Research and development (1)
General and administrative (1)(2)(3)

Total operating expenses

Loss from operations
Other income (expense), net (1)

Loss before income taxes

Provision for income taxes

Net loss

Net loss per share, basic and diluted

Weighted-average number of shares used in 
computing net loss per share, basic and diluted

Year Ended January 31,

2017

2018

2019

(in thousands)

$

58,664   $

87,463   $

15,876  

74,540  

21,486  

11,709  

33,195  

41,345  

118,935  

76,164  

29,106  

224,205  

(182,860)  

513  

(182,347)  

773  

21,061  

108,524  

32,427  

12,492  

44,919  

63,605  

131,802  

78,261  

29,323  

239,386  

(175,781)  

(396)  

(176,177)  

385  

$

$

(183,120)   $

(176,562)   $

(124.90)   $

(110.70)   $

117,157

25,307

142,464

32,781

16,773

49,554

92,910

131,081

75,740

30,176

236,997

(144,087)

(8,974)

(153,061)

1,248

(154,309)

(9.43)

1,466  

1,595  

16,358

51

 
 
 
 
 
 
 
   
 
   
   
 
   
   
 
   
   
________________

(1)

Includes stock-based compensation expense as follows:

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Other income (expense), net

Total

2017

Year Ended January 31,

2018

(in thousands)

2019

$

46   $

45  

1,930  

2,206  

5,099  

17  

48   $

40  

1,845  

2,311  

5,090  

36  

219

154

7,387

6,519

7,492

30

$

9,343  

$

9,370  

$

21,801

(2)

Includes amortization of certain intangible assets of $0.3 million , $0.1 million and $0.1 million for the years ended January 31, 2017, 2018 and 2019 , respectively .

(3)

Includes reversal of a contingent tax-related accrual of $3.5 million for the year ended January 31, 2019.

Consolidated Balance Sheet Data

Cash and cash equivalents

Working capital (deficit)

Total assets

Deferred revenue, current and non-current

Long-term debt

Convertible preferred stock

Total stockholders' (deficit) equity

As of January 31,

2017

2018

2019

$

68,984   $

61,972   $

(in thousands)

5,762  

137,922  

49,936  

—  

594,187  

(556,196)  

(15,000)  

155,355  

70,956  

46,332  

693,158  

(721,964)  

176,973

107,047

292,632

93,902

97,245

—

44,527

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with the consolidated financial statements
and  related  notes  that  are  included  elsewhere  in  this  Annual  Report  on  Form  10-K  .  This  discussion  contains  forward-looking  statements  based  upon  current
plans,  expectations  and  beliefs  that  involve  risks  and  uncertainties.  Our  actual  results  may  differ  materially  from  those  anticipated  in  these  forward-looking
statements as a result of various factors, including those set forth under "Risk Factors" and in other parts of this Annual Report on Form 10-K . Our fiscal year
ends on January 31. References to fiscal 2019, for example, refer to the fiscal year ended January 31, 2019.

Overview

We founded Domo in 2010 with the vision of digitally connecting everyone within the enterprise with real-time, rich, relevant data and then encouraging all
employees to collaborate and act. We realized that many organizations were unable to access the massive amounts of data that they were collecting in siloed cloud
applications  and  on-premise  databases.  Furthermore,  even  for  organizations  that  were  capable  of  accessing  their  data,  the  process  for  doing  so  was  time-
consuming, costly, and often resulted in the data being out-of-date by the time it reached decision makers. The delivery format, including alert functionality, and
devices were not adequate for the connected and real-time mobile workforce. Based on these observations, it was apparent that all organizations, regardless of size
or industry, were failing to unlock the power of all of their people, data and systems.

52

 
 
 
 
 
 
 
   
 
   
   
 
 
 
 
 
 
 
   
Since inception, we have focused on creating a comprehensive platform that connects all the people, data and systems that exist within an organization. In
many  ways,  building  Domo  was  like  building  seven  start-ups  in  one.  A  foundational  element  of  our  platform  is  our  more  than  1,000  powerful  first-class
connectors, which we define as read/write, API and standards based connectors, as well as a library of very flexible universal connectors, that currently power over
four hundred thousand Domo datasets, which integrate directly with data sources in real time on a single, intuitive platform. Adrenaline, our data warehouse and
fast query engine, stores massive amounts of data connected from across the business, enabling anyone to quickly access the data they need. To best prepare and
transform all of the connected data, a critical step in making that data available and usable for visualizations and analysis, we developed Domo ETL, a self-service
toolset  that  enables  users,  regardless  of  technical  ability,  to  cleanse  and  prepare  data  for  analysis.  To  facilitate  data  insights,  we  developed  an  analysis  and
visualization toolkit that enables all employees to analyze, display, share and interact with data across mobile and desktop platforms in real time. Domo Buzz, our
collaborative communication platform, helps foster and engage a curious workforce so that anyone in an organization can participate in improving the business.
Domo  leverages  machine  learning  algorithms,  predictive  analytics,  and  other  artificial  intelligence  technologies,  to  create  alerts,  detect  anomalies,  optimize
queries, and suggest areas of interest to help people focus on what matters most. We also extended the functionality and effectiveness of our platform, through the
introduction of the Domo Appstore and developer toolkits that enable a partner ecosystem to quickly build applications on the platform. We continue to broaden
our platform's ease of use and self-service capabilities and enhance security and scalability requirements for the enterprise.

We offer our platform to our customers as a subscription-based service. Subscription fees are based on the number of users and the tier of package deployed.
Business  leaders  and  managers  are  typically  the  initial  subscribers  to  our  platform,  deploying  it  for  a  specific  use  case  or  department.  Over  time,  as  customers
recognize the value of our platform, we increasingly engage with CIOs and other executives to facilitate broad enterprise adoption.

A  majority  of  our  customers  subscribe  to  our  services  through  one-year  contracts,  but  recently  a  growing  percentage  of  new  and  existing  customers  have
entered into multi-year contracts. In the year ended January 31, 2019 , 43% of our new customers entered into multi-year contracts compared to 38% and 11% in
the years ended January 31, 2018 and 2017 , respectively. As of January 31, 2019 , 42% of all customers were under multi-year contracts and 58% of all customers
were under one-year contracts. By comparison, 32% of all customers were under multi-year contracts and 68% of all customers were under one-year contracts as of
January 31, 2018 . This transition to a higher percentage of multi-year contracts, among both new and existing customers, has enhanced the predictability of our
subscription revenue. We typically invoice our customers annually in advance.

Our  business  model  focuses  on  maximizing  the  lifetime  value  of  a  customer  relationship.  We  recognize  subscription  revenue  ratably  over  the  term  of  the
subscription  period.  In  general,  customer  acquisition  costs  and  other  upfront  costs  associated  with  new  customers  are  much  higher  in  the  first  year  than  the
aggregate revenue we recognize from those new customers in the first year. Over the lifetime of the customer relationship, we also incur sales and marketing costs
to  renew  or  increase  usage  per  customer.  However,  these  costs,  as  a  percentage  of  revenue,  are  significantly  less  than  those  initially  incurred  to  acquire  the
customer. As a result, the profitability of a customer to our business in any particular period depends in part upon how long a customer has been a subscriber and
the degree to which it has expanded its usage of our platform.

Our  platform  addresses  the  diverse  and  evolving  needs  of  employees.  Historically,  our  sales  and  marketing  efforts  have  been  concentrated  on  initiatives,
including digital marketing, which allowed us to quickly attract a large number of customers and establish our platform in a crowded market. These initial efforts
were primarily targeted toward small and medium sized businesses, with smaller average annual contract values, or ACV, and lower renewal rates. Over time, the
breadth  of  our  platform's  capabilities  attracted  an  increasing  number  of  enterprise  customers,  and  we  have  continued  to  expand  our  presence  within  those
customers.  Given  the  higher  average  ACV  and  renewal  rates  we  experience  with  larger  customers,  we  are  focusing  on  customers  with  over  $100  million  in
revenue, with a particular emphasis on enterprise customers, which we define as customers with over $1 billion in revenue. With a view towards improving sales
efficiency, we have shifted our strategy from broad-based digital marketing to enterprise-targeted marketing campaigns and user events to increase our growth with
enterprise customers.

From inception through  January 31, 2019 , we have invested  $395.0 million  in the development of our platform. Given our investments, we believe that we
are well positioned to expand the number of, and increase contract values with enterprise customers. We have also introduced tools that allow customers to manage
their own encryption keys and maintain a broad array of security and compliance certifications that enterprise customers require, particularly those in regulated
industries. As of  January 31, 2019 , we had  236  employees in our research and development organization. While we expect research and development expenses
to increase in absolute dollars, we anticipate that it will decrease as a percentage of revenue over time.

For the years ended January 31, 2017, 2018 and 2019 , we had total revenue of $74.5 million , $108.5 million and $142.5 million , respectively, representing

year-over-year growth of 46% and 31% for the years ended January 31, 2018 and 2019 ,

53

respectively. For the years ended January 31, 2017, 2018 and 2019 , no single customer  accounted  for more than 10% of our total revenue,  nor did any single
organization when accounting for multiple subsidiaries or divisions which may have been invoiced separately. Revenue from customers with billing addresses in
the United States comprised  86% , 82% and 77% of our total revenue for the years ended January 31, 2017, 2018 and 2019 , respectively.  We are focused on
growing our international business and will continue to invest in sales operations outside the United States.

We have incurred significant net losses since our inception, including net losses of $183.1 million , $176.6 million and $154.3 million for the years ended
January  31,  2017,  2018  and  2019  ,  respectively,  and  had  an  accumulated  deficit  of  $912.1  million  at  January  31,  2019  .  We  expect  to  incur  losses  for  the
foreseeable future and may not be able to achieve or sustain profitability.

Recent Developments

On July 3, 2018, we closed our initial public offering, or IPO, in which we issued and sold  10,580,000  shares of Class B common stock at  $21.00  per share

for aggregate net proceeds of  $202.5 million , after deducting underwriters' discounts and offering expenses payable by us.

In January 2019, we entered into an amendment to our $100.0 million credit facility which extended the maturity date for all outstanding loans to October 1,
2022. The amendment also revised the maximum debt ratio financial covenant, increased the amount of the closing fee to $7.0 million, and increased the number
of warrants to purchase Class B common stock.

Factors Affecting Performance

Continue
to
Attract
New
Customers

We  believe  that  our  ability  to  expand  our  customer  base  is  an  important  indicator  of  market  penetration,  the  growth  of  our  business,  and  future  business
opportunities. We define a customer at the end of any particular quarter as an entity that generated revenue greater than $2,500 during that quarter. In situations
where an organization has multiple subsidiaries or divisions, each entity that is invoiced at a separate billing address is treated as a separate customer. In cases
where customers purchase through a reseller, each end customer is counted separately.

As of January 31, 2019 , we had over 1,700  customers. From January 31, 2014 to   January 31, 2019 , the number of our customers with revenue over $1
billion  increased  from  36  to    447 , representing  a  66%  compound  annual  growth  rate.  For  the  years  ended  January  31,  2017,  2018  and  2019  , our enterprise
customers accounted for 47% , 46% and 45% of our revenue, respectively. We focus our sales and marketing resources on obtaining customers with over $100
million in revenue, with a particular emphasis on enterprise customers. In order to accelerate customer growth, we intend to further develop our partner ecosystem
by establishing agreements with more software resellers, systems integrators and implementation partners to provide broader customer and geographic coverage.
We believe we are underpenetrated in the overall market and have significant opportunity to expand our customer base over time.

Customer
Upsell
and
Retention

We employ a land and expand sales model, and our performance depends on our ability to retain customers and expand the number of users and use cases at
existing customers over time. It currently takes multiple years for our customers to fully embrace the power of our platform. We believe that as customers deploy
greater volumes and sources of data for multiple use cases, the unique features of our platform can address the needs of everyone within their organization. We are
still in the early stages of expanding within many of our customers.

We have invested in platform capabilities and online support resources that allow our customers to expand the use of our platform in a self-guided manner.
Our professional services, customer support and customer success functions also support our sales force by helping customers to successfully deploy our platform
and  implement  additional  use  cases.  In  addition,  we  believe  our  partner  ecosystem  will  become  increasingly  important  over  time.  We  work  closely  with  our
customers to drive increased engagement with our platform by identifying new use cases through our customer success teams, as well as in-platform, self-guided
experiences. We actively engage with our customers to assess whether they are satisfied and fully realizing the benefits of our platform. While these efforts often
require a substantial commitment and upfront costs, we believe our investment in product, customer support, customer success and professional services will create
opportunities to expand our customer relationships over time.

Our ability to drive growth and generate incremental revenue depends heavily on our ability to retain our customers and increase their usage of our platform.

An important way that we measure our performance in this area is to track the growth in

54

our subscription  revenue generated  from  a cohort of customers  over time.  With that  objective  in mind, we allocate  our customer  success and customer  support
resources to align with maximizing the retention and expansion of our subscription revenue.

Our  subscription  net  revenue  retention  rate  compares  the  subscription  revenue  in  a  given  period  from  the  cohort  of  customers  that  generated  subscription
revenue at the beginning of the same period in the prior fiscal year, excluding customers from the cohort who canceled during the prior period. The subscription net
revenue retention rate is the quotient obtained by dividing the subscription revenue generated from that cohort in a period, by the subscription revenue generated
from that same cohort in the corresponding prior year period.

The following table sets forth our subscription net revenue retention rate for each of the eight quarters in the period ended January 31, 2019 :

Q1 2018

Q2 2018

Q3 2018

Q4 2018

Q1 2019

Q2 2019

Q3 2019

Q4 2019

All Customers

Enterprise Customers

Non-Enterprise Customers

101%  

107%  

107%  

111%  

105%  

105%  

106%  

108

95

122

95

116

99

122

102

115

98

109

101

110

102

103%

106

101

Our gross subscription dollars churned is equal to the amount of subscription revenue we lost in the current period from the cohort of customers who generated
subscription revenue in the prior year period. In the year ended January 31, 2019 , we lost $15.4 million of subscription revenue generated by the cohort in the prior
year period, or 18% of subscription revenue for the year ended January 31, 2018 . Of this amount, $6.5 million was lost from our cohort of enterprise customers
and $8.9 million was lost from our cohort of non-enterprise customers. By comparison, in the year ended January 31, 2018 , we lost $12.4 million of subscription
revenue generated by the cohort in the prior year period, or 21% of subscription revenue for the year ended January 31, 2017 . Of this amount, $5.0 million was
lost from our cohort of enterprise customers and $7.4 million was lost from our cohort of non-enterprise customers.

As we continue  to  enhance  our  product  and  develop  methods  to  encourage  wider  and  more  strategic  adoptions,  including  shifting  our  sales  and  marketing
activities  towards  enterprise  customers,  we  expect  that  our  subscription  net  revenue  retention  rate  will  increase  over  the  long  term;  however,  our  ability  to
successfully upsell and the impact of cancellations may vary from period to period, with greater variability on a quarterly basis, particularly among our cohort of
enterprise customers, due to fewer customers in this cohort compared to non-enterprise customers, higher average contract values and more significant expansion
opportunities.  The  extent  of  this  variability  depends  on  a  number  of  factors  including  the  size  and  timing  of  upsells  and  cancellations  relative  to  the  initial
subscriptions.

Sales
and
Marketing
Efficiency

We are focused on increasing the efficiency of our sales force and marketing activities by enhancing account targeting, messaging, field sales operations and
sales training in order to reduce our sales and marketing expense as a percentage of revenue and accelerate the adoption of our platform. Our sales strategy depends
on our ability to continue to attract top talent, increasing our pipeline of business, and enhancing sales productivity. We focus on productivity per quota-carrying
sales representative and the time it takes our sales representatives to reach full productivity. The ACV per sales representative per year increased by approximately 
11% from January 31, 2018 to January 31, 2019 and 14% from January 31, 2017 to  January 31, 2018 .

We manage our pipeline by sales representative to ensure sufficient coverage of our sales targets. Our ability to manage our sales productivity and pipeline are
important factors to the success of our business. We also intend to shift marketing spending from broad based initiatives that are better suited to attracting smaller
organizations towards enterprise-targeted marketing campaigns and user events that we believe will result in larger initial new customer ACV and more upsell
ACV potential.

Leverage
Research
and
Development
Investments
for
Future
Growth

Historically, given building Domo was like building seven start-ups in one, we had to make significant investments in research and development to build a
platform that powers a business and provides enterprises with features and functionality that they require. We plan to continue to make investments in areas of our
business to  continue  to expand  our platform  functionality.  However, the  amount  of new investments  required  to achieve  our plans is  expected  to decrease  as a
percentage of revenue compared to historical years.

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key Business Metric

Billings

Billings represent our total revenue plus the change in deferred revenue in a period. Billings reflect sales to new customers plus subscription renewals and
upsells to existing customers, and represent amounts invoiced for subscription, support and professional services. We typically invoice customers in advance in
annual installments for subscriptions to our platform. Because we generate most of our revenue from customers who are invoiced on an annual basis and have a
wide range of annual contract values, we may experience variability due to typical enterprise buying patterns and timing of large renewals.

The following table sets forth our billings for the  years ended January 31, 2017, 2018 and 2019 :

Billings (in thousands)

Components of Results of Operations

Revenue

Year Ended January 31,

2017

2018

2019

$

92,412   $

129,544   $

165,410

We  offer  subscriptions  to  our  cloud-based  platform.  We  derive  our  revenue  primarily  from  subscriptions  and  professional  services.  Subscription  revenue
consists primarily of fees to provide our customers access to our cloud-based platform, which includes online customer support resources at no additional cost.
Professional service fees include implementation services, optimization services, and training.

Subscription revenue accounted for approximately  79% ,  81% and 82%  of our revenue for the years ended January 31, 2017, 2018 and 2019 , respectively.

Subscription revenue is a function of the number of customers, the number of users at each customer, and the price per user.

Subscription revenue is recognized ratably over the related contractual term beginning on the date the platform is made available to the customer. Our new
business subscriptions typically have a term of one to three years, and we generally invoice our customers in annual installments at the beginning of each year in
the subscription period. Amounts that have been invoiced are initially recorded as deferred revenue and are recognized ratably over the subscription period.

Professional  services  and  other  revenue  consists  of  implementation  services  sold  with  new  subscriptions,  as  well  as  professional  services  sold  separately,
including  training  and  education.  Professional  services  are  generally  billed  in  advance  and  revenue  from  these  arrangements  is  recognized  as  the  services  are
performed. Our professional services engagements typically span from a few weeks to several months.

Cost
of
Revenue

Cost  of  subscription  revenue  consists  primarily  of  third-party  hosting  services  and  data  center  capacity;  salaries,  benefits,  bonuses  and  stock-based
compensation,  or  employee-related  costs,  directly  associated  with  cloud  infrastructure  and  customer  support  personnel;  amortization  expense  associated  with
capitalized software development costs; depreciation expense associated with computer equipment and software; certain fees paid to various third parties for the
use of their technology and services; and allocated overhead. Allocated overhead includes items such as information technology infrastructure, rent, and certain
employee benefit costs.

Cost of professional services and other revenue consists primarily of employee-related costs directly associated with these services, third-party consultant fees,

and allocated overhead.

Operating
Expenses

Sales  and Marketing.  Sales  and  marketing  expenses  consist  primarily  of  employee-related  costs  directly  associated  with  our  sales  and  marketing  staff  and
commissions.  Other  sales  and  marketing  costs  include  digital  marketing  programs  and  promotional  events  to  promote  our  brand,  including  Domopalooza,  our
annual user conference, as well as tradeshows, advertising and allocated overhead. Contract acquisition costs, including sales commissions, are deferred and then
amortized on a straight-line basis over the period of benefit, which we have determined to be approximately four years for initial contracts. Contract

56

 
 
 
 
acquisition costs related to renewal contracts and professional services are recorded as expense when incurred if the period of benefit is one year or less.

Research and Development. Research and development expenses consist primarily of employee-related costs for the design and development of our platform,
contractor costs to supplement staff levels, third-party web services, consulting services, and allocated overhead. Our cycle of frequent updates has facilitated rapid
innovation  and  the  introduction  of  new  product  features  throughout  our  history.  We  capitalize  certain  software  development  costs  that  are  attributable  to
developing new features and adding incremental functionality to our platform, and amortize such costs as costs of subscription revenue over the estimated life of
the new feature or incremental functionality, which is generally three years.

General and Administrative. General and administrative expenses consist of employee-related costs for executive, finance, legal, human resources, recruiting

and administrative personnel; professional fees for external legal, accounting, recruiting and other consulting services; and allocated overhead costs.

Other
Income
(Expense),
Net

Other income (expense), net consists primarily of interest expense related to long-term debt and interest income earned on our cash and cash equivalents. It
also includes the effect of exchange rates on foreign currency transaction gains and losses as well as foreign currency gains and losses upon remeasurement  of
intercompany balances. The transactional impacts of foreign currency are recorded as foreign currency losses (gains) in the consolidated statements of operations.

Provision
for
Income
Taxes

Provision  for  income  taxes  consists  primarily  of  income  taxes  related  to  foreign  and  state  jurisdictions  in  which  we  conduct  business.  Because  of  the
uncertainty  of  the  realization  of  the  deferred  tax  assets,  we  have  a  full  valuation  allowance  for  domestic  net  deferred  tax  assets,  including  net  operating  loss
carryforwards and tax credits related primarily to research and development.

57

Results of Operations

The  following  tables  set  forth  selected  consolidated  statements  of  operations  data  and  such  data  as  a  percentage  of  total  revenue  for  each  of  the  periods

indicated:

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription (1)
Professional services and other (1)

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing (1)
Research and development (1)
General and administrative (1)(2)(3)

Total operating expenses

Loss from operations
Other income (expense), net (1)

Loss before income taxes

Provision for income taxes

Net loss

________________
(1)

Includes stock-based compensation expense as follows:

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Other income (expense), net

Total

Year Ended January 31,

2017

2018

2019

(in thousands)

$

58,664   $

87,463   $

15,876  

74,540  

21,486  

11,709  

33,195  

41,345  

118,935  

76,164  

29,106  

224,205  

(182,860)  

513  

(182,347)  

773  

21,061  

108,524  

32,427  

12,492  

44,919  

63,605  

131,802  

78,261  

29,323  

239,386  

(175,781)  

(396)  

(176,177)  

385  

$

(183,120)   $

(176,562)   $

117,157

25,307

142,464

32,781

16,773

49,554

92,910

131,081

75,740

30,176

236,997

(144,087)

(8,974)

(153,061)

1,248

(154,309)

2017

Year Ended January 31,

2018

(in thousands)

2019

$

46   $

45  

1,930  

2,206  

5,099  

17  

48   $

40  

1,845  

2,311  

5,090  

36  

219

154

7,387

6,519

7,492

30

$

9,343  

$

9,370  

$

21,801

(2)

Includes amortization of certain intangible assets of $0.3 million , $0.1 million and $0.1 million for the years ended January 31, 2017, 2018 and 2019 , respectively .

(3)

Includes reversal of a contingent tax-related accrual of $3.5 million for the year ended January 31, 2019.

58

 
 
 
 
 
 
 
   
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
   
 
   
   
Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross margin

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Other income (expense), net

Loss before income taxes

Provision for income taxes

Net loss

Year Ended January 31,

2017

2018

2019

79 %  

81 %  

21

100

29

16

45

55

160

102

39

301

(246)

1

(245)

1

(246)%  

19

100

30

12

42

58

121

72

27

220

(162)

—  

(162)

—  

(162)%  

82 %

18

100

23

12

35

65

92

53

21

166

(101)

(6)

(107)

1

(108)%

Discussion of the Years Ended January 31, 2018 and 2019

Revenue

Revenue:

Subscription

Professional services and other

Total revenue

Percentage of revenue:

Subscription

Professional services and other

Total

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

$

$

87,463

  $

117,157

  $

21,061

25,307

108,524

  $

142,464

  $

29,694  

4,246  

33,940  

34%

20

31

81%  

19

100%  

82%    

18

100%    

Total revenue was $142.5 million for the year ended January 31, 2019 , compared to $108.5 million for the year ended January 31, 2018 , an increase of $33.9
million , or   31% . Subscription revenue was $117.2 million , or   82% of total revenue, for the year ended January 31, 2019 , compared to $87.5 million , or 81%
of total revenue, for the year ended January 31, 2018 . The increase in subscription revenue was primarily due to a $23.4 million increase from new customers and
a  $6.3  million  increase  from  existing  customers.  Our  customer  count  increased      15% from January  31,  2018  to January  31,  2019  .  We  anticipate  that  as  we
continue to close new business and retain our customers that subscription revenue will continue to increase as a percent of total revenue.

Professional services and other revenue was $25.3 million , or   18% of total revenue, for the year ended January 31, 2019 , compared to $21.1 million , or
19% of  total  revenue,  for  the  year  ended  January  31,  2018  .  This  increase  is  due  to  a  higher  volume  of  implementation  and  training  services  provided  to  our
customers.

59

 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
   
Cost
of
Revenue,
Gross
Profit
and
Gross
Margin

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Gross margin:

Subscription

Professional services and other

Total gross margin

Year Ended January 31,

2018

2019

$ Change

% Change

$

$

$

(in thousands)

32,427

  $

32,781

  $

12,492

44,919

63,605

  $

  $

63%  

41

59

16,773

49,554

92,910

  $

  $

72%    

34

65

354  

4,281  

4,635  

29,305  

1%

34

10

46

Cost of subscription revenue was $32.8 million for the year ended January 31, 2019 , compared to $32.4 million for the year ended January 31, 2018 , an
increase of $0.4 million , or   1% . The majority of the increase in cost of subscription revenue was due to employee-related costs, which increased by $2.1 million
primarily as a result of salary increases. Other increases included $0.9 million related to our data center and $0.7 million in amortization of capitalized software
development costs. These increases were offset by a decrease of $3.3 million related to optimization of our third-party hosting services.

Cost of professional services and other revenue was $16.8 million for the year ended January 31, 2019 , compared to $12.5 million for the year ended January

31, 2018 . This increase is primarily due to a higher volume of services provided by third-party consultants related to implementation and training.

Subscription  gross  margin  improved  due  to  economies  of  scale  driven  by  increased  subscription  revenue  and  cost  improvements  due  to  more  proactive
management and optimization of our third-party hosting services. We expect subscription gross margin to improve as we continue to effectively manage our data
center operations and third-party hosting services.

Services gross margin declined due to heavier use of third-party consultants to perform services for our customers. In addition, rates for these consultants have
increased from the prior year. While we expect the cost of professional services will decline as a percentage of total revenue over the long term as our business
scales  and  as  we  continue  to  develop  our  partner  ecosystem,  such  costs  could  fluctuate  from  period  to  period  depending  on  the  mix  of  our  customer  base,
particularly if in a given period we have a concentration of large professional services projects that we delivered which are typically associated with enterprise
customers.

Operating
Expenses

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Percentage of revenue:

Sales and marketing

Research and development

General and administrative

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

$

$

131,802

  $

131,081

  $

78,261

29,323

75,740

30,176

239,386

  $

236,997

  $

(721)  

(2,521)  

853  

(2,389)  

(1)%

(3)

3

(1)

121%  

72

27

92%    

53

21

60

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
 
 
   
   
   
   
 
   
   
 
   
   
Sales and marketing expenses were $131.1 million for the year ended January 31, 2019 , compared to $131.8 million for the year ended January 31, 2018 , a
decrease of $0.7 million , or   1% . The change was primarily due to a $10.2 million decrease in marketing programs and event costs. This decrease was offset by
an increase of $8.2 million in employee-related costs, including $5.6 million of stock-based compensation related to the performance vesting condition of certain
RSUs, which was deemed probable of being satisfied upon the effectiveness of the registration statement related to our initial public offering, or IPO, and $2.6
million attributable to higher headcount and salary increases. Other increases included commission expense, which increased by $0.7 million due to higher sales,
and travel expense, which increased by $0.4 million.

Sales and marketing expense as a percentage of total revenue decreased from 121% in the year ended January 31, 2018 to 92% in the year ended January 31,

2019 . We expect sales and marketing expense to continue to decline as a percentage of total revenue in the long term.

Research and development expenses were $75.7 million for the year ended January 31, 2019 , compared to $78.3 million for the year ended January 31, 2018 ,
a decrease of $2.5 million , or 3% . Employee-related costs increased by $4.2 million due to stock-based compensation related to the performance vesting condition
of certain RSUs, which was deemed probable of being satisfied upon the effectiveness of the registration statement related to our IPO. This increase was offset by a
$3.6  million  increase  in  capitalized  software  development  costs  (resulting  in  decreased  expense)  and  a  decrease  of  $3.0  million  in  third-party  web  services  for
internal use.

Research and development expense as a percentage of revenue decreased from 72% in the year ended January 31, 2018 to 53% in the year ended January 31,
2019 . We expect research and development expense to continue to decline as a percentage of total revenue in the long term as we leverage previous investments in
our research and development organization.

General and administrative expenses were $30.2 million for the year ended January 31, 2019 , compared to $29.3 million for the year ended January 31, 2018 ,
an  increase  of  $0.9  million  ,  or  3%  .  Employee-related  costs  increased  by  $3.3  million,  including  $2.4  million  of  stock-based  compensation  related  to  the
performance vesting condition of certain RSUs, which was deemed probable of being satisfied upon the effectiveness of the registration statement related to our
IPO, and $0.9 million attributable to higher headcount and salary increases. Other increases included $0.8 million in costs associated with being a public company.
These increases were offset by a $3.5 million reversal of a contingent tax-related accrual.

General and administrative expenses as a percent of revenue decreased from 27% in the year ended January 31, 2018 to 21% in the year ended January 31,
2019 .  In  the  long  term,  we  expect  general  and  administrative  expense  to  decline  as  a  percentage  of  total  revenue  as  we  leverage  previous  investments  in  our
general and administrative organization; however, we expect general and administrative expense to increase in absolute dollars due to additional costs associated
with operating as a public company including incremental costs for accounting, compliance, insurance, and investor relations.

Other
Income
(Expense),
Net

Other income (expense), net

$

(396)   $

(8,974)   $

(8,578)  

2,166%

Other income (expense), net increased $8.6 million . This increase is primarily  due to an increase in interest expense of $10.0 million related to the credit
facility, offset by interest income on IPO proceeds of $2.1 million. In the short term, we expect interest expense to increase due to a higher debt balance and higher
interest rates.

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

61

 
   
   
 
 
 
 
 
 
 
   
   
Provision
for
Income
Taxes

Provision for income taxes

$

385   $

1,248   $

863  

224%

Provision for income taxes increased $0.9 million due to the impact of the Tax Cuts and Jobs Act on the income tax provision for the year ended January 31,
2018 and expanded foreign operations during the year ended January 31, 2019 . We expect income tax expense to continue to increase in conjunction with growth
in our international subsidiaries.

Year Ended January 31,

2018

2019

$ Change

% Change

(in thousands)

Discussion of the Years Ended January 31, 2017 and 2018

Revenue

Revenue:

Subscription

Professional services and other

Total revenue

Percentage of revenue:

Subscription

Professional services and other

Total

Year Ended January 31,

2017

2018

$ Change

% Change

(in thousands)

$

$

58,664

  $

87,463

  $

15,876

21,061

74,540

  $

108,524

  $

28,799  

5,185  

33,984  

49%

33

46

79%  

21

100%  

81%    

19

100%    

Total revenue was $108.5 million for the year ended January 31, 2018 , compared to $74.5 million for the year ended January 31, 2017 , an increase of $34.0
million , or   46% . Subscription revenue was $87.5 million , or   81% of total revenue, for the year ended January 31, 2018 , compared to $58.7 million , or 79% of
total revenue, for the year ended January 31, 2017 . The increase in subscription revenue was primarily due to a $15.9 million increase from existing customers and
a $12.9 million increase from new customers. Our customer count increased   27% from January 31, 2017 to January 31, 2018 .

Professional services and other revenue was $21.1 million , or   19% of total revenue, for the year ended January 31, 2018 , compared to $15.9 million , or
21% of  total  revenue,  for  the  year  ended  January  31,  2017  .  This  increase  is  due  to  a  higher  volume  of  implementation  and  training  services  provided  to  our
customers.

62

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
   
Cost
of
Revenue,
Gross
Profit
and
Gross
Margin

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Gross margin:

Subscription

Professional services and other

Total gross margin

Year Ended January 31,

2017

2018

$ Change

% Change

(in thousands)

$

$

$

21,486

  $

32,427

  $

11,709

33,195

41,345

  $

  $

12,492

44,919

63,605

  $

  $

10,941  

783  

11,724  

22,260  

51%

7

35

54

63%  

26

56

63%    

41

59

Cost of subscription revenue was $32.4 million for the year ended January 31, 2018 , compared to $21.5 million for the year ended January 31, 2017 , an
increase of $10.9 million , or   51% . The increase in cost of subscription revenue was primarily due to an increase of $5.3 million in expanded use of our third-
party hosting services by existing and new customers and $2.6 million in employee-related costs, as the average headcount in our cloud infrastructure and customer
support organizations increased from 88 for the year ended January 31, 2017 to 102 for the year ended January 31, 2018 . The increase was also attributable to an
increase  of  $1.7  million  in  amortization  of  capitalized  software  developments  costs,  and  an  increase  of  $1.2  million  related  to  allocated  overhead  and  outside
services costs driven by our overall growth.

Cost of professional services and other revenue was $12.5 million for the year ended January 31, 2018 , compared to $11.7 million for the year ended January

31, 2017 . This increase is primarily due to a higher volume of services provided by third-party consultants related to implementation and training.

Subscription gross margin remained flat, while gross margin for professional services and other increased from 26% for the year ended January 31, 2017 to

41% for the year ended January 31, 2018 due to efficiencies gained in delivering our professional services.

Operating
Expenses

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Percentage of revenue:

Sales and marketing

Research and development

General and administrative

Year Ended January 31,

2017

2018

$ Change

% Change

(in thousands)

$

$

118,935

  $

131,802

  $

76,164

29,106

78,261

29,323

224,205

  $

239,386

  $

12,867  

2,097  

217  

15,181  

11%

3

1

7

160%  

102

39

121%    

72

27

Sales and marketing expenses were $131.8 million for the year ended January 31, 2018 , compared to $118.9 million for the year ended January 31, 2017 , an
increase of $12.9 million , or   11% . The increase was primarily due to an increase of $11.2 million in marketing programs and event costs and $1.5 million in
costs  related  to  third  party  consulting.  The  increase  was  also  attributable  to  an  increase  of  $1.1  million  in  personnel  costs  as  the  average  sales  and  marketing
headcount increased from 289 for the year ended January 31, 2017 to 300 for the year ended January 31, 2018 . The increase is partially offset by a decrease

63

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
   
   
   
   
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
   
 
 
 
 
 
   
   
   
   
 
   
   
 
   
   
of $1.7 million in commission expense primarily due to a decrease in the average commission rate relating to professional services.

Sales and marketing expense as a percentage of total revenue decreased from 160% in the year ended January 31, 2017 to 121% in the year ended January 31,

2018 .

Research and development expenses were $78.3 million for the year ended January 31, 2018 , compared to $76.2 million for the year ended January 31, 2017 ,
an increase of $2.1 million , or 3% . The increase was primarily due to an increase of $2.2 million in employee-related costs as discretionary bonuses increased by
$1.4  million  and  our  average  research  and  development  headcount  increased  from  257  during  the  year  ended  January  31,  2017  to  266  during  the  year ended
January 31, 2018 . The increase was also attributable  to a $2.8 million decrease in capitalized software development costs. The increase is partially offset by a
decrease of $3.3 million in third-party web services for internal use.

Research and development expense as a percentage of revenue decreased from 102% in the year ended January 31, 2017 to 72% in the year ended January 31,

2018 .

General and administrative expenses were $29.3 million for the year ended January 31, 2018 , compared to $29.1 million for the year ended January 31, 2017 ,
an increase of $0.2 million , or 1% . The increase was primarily due to an increase of $1.3 million in employee-related costs as we prepare to operate as a public
company. The increase was partially offset by a decrease of $0.9 million in sales and other indirect taxes.

General and administrative expenses as a percent of revenue decreased from 39% in the year ended January 31, 2017 to 27% in the year ended January 31,

2018 .

Other
Income
(Expense),
Net

Year Ended January 31,

2017

2018

$ Change

% Change

(in thousands)

Other income (expense), net

$

513   $

(396)   $

(909)  

(177)%

Other income (expense), net increased $0.9 million . This decrease is primarily due to an increase in interest expense of $1.1 million due to the credit facility
entered into in December 2017 and as amended in April 2018. The increase in interest expense was slightly offset by an increase in other income due to foreign
currency transaction gains.

Provision
for
Income
Taxes

Year Ended January 31,

2017

2018

$ Change

% Change

(in thousands)

Provision for income taxes

$

773   $

385   $

(388)  

(50)%

Provision for income taxes decreased $0.4 million due to effects of the Tax Cuts and Jobs Act.

Quarterly Results of Operations

The  following  tables  set  forth  selected  unaudited  quarterly  consolidated  statements  of  operations  data  for  each  of  the  eight  quarters  in  the  period  ended
January 31, 2019 , as well as the percentage of revenue that each line item represents for each quarter. The information for each of these quarters has been prepared
on  the  same  basis  as  the  audited  annual  consolidated  financial  statements  included  elsewhere  in  this  Annual  Report  on  Form  10-K  and,  in  the  opinion  of
management, includes all adjustments, which consist only of normal recurring adjustments, necessary for the fair presentation of the results of operations for these
periods in accordance with GAAP. This data should be read in conjunction with our audited consolidated financial statements and related notes included elsewhere
in this Annual Report on Form 10-K. These quarterly operating results are not necessarily indicative of our operating results for a full year or any future period.

64

 
   
   
 
 
 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
 
 
   
   
April 30,

July 31,

October 31,

January 31,

April 30,

2017

2017

2017

2018

2018

July 31,

2018

  October 31,

January 31,

2018

2019

Three Months Ended

(in thousands)

21,052   $

22,656

  $

24,652

  $

Revenue:

Subscription

$

Professional services and other

Total revenue

Cost of revenue:

Subscription (1)

Professional services and other (1)

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing (1)

Research and development (1)

General and administrative (1)(2)

Total operating expenses

19,103   $
5,143  
24,246  

6,936  
2,802  
9,738  
14,508  

35,517  
19,703  
7,245  
62,465  

4,851
25,903  

7,570

3,083
10,653  
15,250  

31,413  
20,191  

7,288
58,892  

5,646

28,302

9,102

3,292

12,394

15,908

33,552

18,787

7,280

59,619

Loss from operations

(47,957)

(43,642)

(43,711)

Other income (expense), net (1)

82  

243  

(74)

Loss before income taxes

(47,875)

(43,399)

(43,785)

Provision for income taxes

103  

94  

99

Net loss
________________
(1)

Includes stock-based compensation expense as follows (in thousands):

$

(47,978)

  $

(43,493)

  $

(43,884)

  $

(41,207)

  $

5,421

30,073

8,819

3,315

12,134

17,939

31,320

19,580

7,510

58,410

(40,471)

(647)

(41,118)

89

26,663   $
5,282  
31,945  

28,166   $
6,101  
34,267  

30,398   $
6,446  
36,844  

8,056  
3,510  
11,566  
20,379  

39,656  
19,064  
4,644  
63,364  
(42,985)  
(1,919)  
(44,904)  
603  
(45,507)   $

8,265  
4,253  
12,518  
21,749  

34,002  
20,919  
10,207  
65,128  
(43,379)  
(2,898)  
(46,277)  
107  
(46,384)   $

8,193  
4,734  
12,927  
23,917  

28,034  
18,803  
7,055  
53,892  
(29,975)  
(2,371)  
(32,346)  
199  
(32,545)   $

31,930

7,478

39,408

8,267

4,276

12,543

26,865

29,389

16,954

8,270

54,613

(27,748)

(1,786)

(29,534)

339

(29,873)

April 30,

2017

July 31,

  October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

2017

2017

2018

2018

2018

2018

2019

Three Months Ended

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Other expense (income), net

Total

$

$

11   $
10  
590  
522  
1,271  
8  
2,412   $

12   $
11  
462  
595  
1,276  
9  
2,365   $

13   $
10  
453  
628  
1,273  
8  
2,385   $

12   $
9  
340  
566  
1,270  
11  
2,208   $

15   $
8  
305  
483  
1,265  
17  
2,093   $

55   $
70  
3,744  
2,993  
3,330  
(26)  
10,166   $

74   $
34  
1,441  
1,630  
1,461  
14  
4,654   $

75

42

1,897

1,413

1,436

25

4,888

(2)

Includes amortization of certain intangible assets as follows (in thousands) :

April 30,

July 31,

  October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

2017

2017

2017

2018

2018

2018

2018

2019

Three Months Ended

General and administrative

$

20   $

20   $

20   $

20   $

20   $

20   $

20   $

20

(3)

Includes reversals of contingent tax-related accruals as follows (in thousands) :

April 30,

July 31,

  October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

2017

2017

2017

2018

2018

2018

2018

2019

Three Months Ended

General and administrative

$

—   $

—   $

—   $

—   $

(3,513)   $

—   $

—   $

—

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
   
   
 
   
   
   
 
   
   
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
April 30,

July 31,

October 31,

January 31,

April 30,

July 31,

October 31,

January 31,

2017

2017

2017

2018

2018

2018

2018

2019

Three Months Ended

(as a percentage of total revenue)

79 %  

81 %  

80 %  

82 %  

83 %  

82 %  

83 %  

21

100

29

12

41

59

146

81

30

257

(198)

—  

(198)

—  
(198)%  

19

100

29

12

41

59

121

78

28

227

(168)

1

(167)

—  
(167)%  

20

100

32

12

44

56

119

66

26

211

(155)

—  

(155)

—  
(155)%  

18

100

29

11

40

60

104

65

25

194

(134)

(2)

(136)

17

100

25

11

36

64

124

60

15

199

(135)

(6)

(141)

—  
(136)%  

2
(143)%  

18

100

24

13

37

63

99

61

30

190

(127)

(8)

(135)

—  
(135)%  

17

100

22

13

35

65

76

51

19

146

(81)

(6)

(87)

1

81 %

19

100

21

11

32

68

75

43

20

138

(70)

(5)

(75)

1

(88)%  

(76)%

Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross margin

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Other income (expense), net

Loss before income taxes

Provision for income taxes

Net loss

Quarterly
Trends
in
Revenue

Our quarterly revenue increased sequentially for all periods presented primarily due to increases in the number of new customers, average contract value and
expanded relationships with existing customers. In some cases, revenue for professional services decreased period over period due to timing of work completed on
large projects. Our professional services revenue has experienced significant volatility in the past and we expect this volatility to continue.

Quarterly
Costs
and
Expenses
Trends

Costs  of  subscription  services  increased  across  the  first  three  quarters  presented  primarily  due  to  the  continued  expansion  of  our  cloud  infrastructure  and
increased  employee  headcount.  For  the  three  months  ended  January  31,  2018,  April  30,  2018  and  October  31,  2018,  costs  of  subscription  services  decreased
compared to the preceding three month period due to optimization of our third-party hosting services. Costs of professional services fluctuated across the quarters
presented,  primarily  due to timing  of work completed  on large  projects.  For the  three months ended January 31, 2019, costs of professional  services  decreased
compared to the preceding three month period, as we aligned the use of our implementation partner resources with the lower volume of projects delivered during
that period.

For all three categories of operating expenses (sales and marketing, research and development, and general and administrative), expenses for the three months
ended  July  31,  2018  were  higher  than  usual  due  to  stock-based  compensation  related  to  the  vesting  of  certain  RSUs  with  a  performance  condition,  which  was
deemed probable of being satisfied upon the effectiveness of the registration statement related to our IPO.

Sales and marketing costs fluctuated across the quarters presented, primarily due to the timing of marketing events. These costs were higher than usual during
the three months ended April 30, 2017 and 2018 due to increased costs associated with our annual Domopalooza user conference. Sales and marketing costs were
also higher than usual during the three months ended October 31, 2017 due to increased tradeshow activity relative to other periods. For the three months ended
October 31, 2018 and January 31, 2019, sales and marketing  costs were lower relative  to the other quarters  presented  due to lower employee-related  costs and
reduction of advertising costs.

Research and development costs remained relatively flat across the quarters presented, with the exception of the three months ended October 31, 2018 and

January 31, 2019, where costs decreased due to lower employee-related costs.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and administrative costs also remained relatively flat across the quarters presented. These costs were lower than usual during the three months ended
April 30, 2018 due to the reversal of a contingent tax-related accrual and were higher during the three months ended January 31, 2019 due to costs associated with
being a public company.

Other income (expense), net has increased in recent quarters due to interest expense associated with the credit facility.

Our quarterly operating results may fluctuate due to various factors affecting our performance. In addition, we recognize revenue from subscriptions ratably

over the term of the contract. Therefore, changes in our contracting activity in the near term may not impact changes to our reported revenue until future periods.

Quarterly Billings

The following table sets forth billings for each of the eight quarters in the period ended January 31, 2019 .

April 30,

July 31,

October 31,

January 31,

April 30,

July 31,

  October 31,

January 31,

Three Months Ended

Billings (in thousands)

$

27,663   $

26,464   $

30,015   $

45,402   $

33,714   $

2017

2017

2017

2018

2018

2018
35,664   $

2018
38,791   $

2019

57,241

Quarterly
Billings
Trends

The  improvement  in  billings  is  due  to  the  acquisition  of  additional  customers  and  sales  of  larger  subscription  contracts  to  existing  customers,  which  are
attributable to our continued focus on selling to larger enterprise customers. The increase in billings during the three months ended January 31, 2018 and 2019 is
primarily from seasonality due to the buying patterns of our larger customers and the higher concentration of customers renewing their subscriptions in our fiscal
fourth quarter.

Liquidity and Capital Resources

As of January 31, 2019 , we had $177.0 million of cash and cash equivalents. Our cash equivalents are comprised primarily of money market funds. On July 3,
2018, we closed our initial public offering of 10,580,000 shares of Class B common stock at an initial price to the public of $21.00 per share, resulting in aggregate
net proceeds to us of  $202.5 million , after deducting underwriting discounts and offering expenses payable by us. In December 2017, we entered into an $80
million credit facility and drew $50 million. In April 2018, we amended the credit facility pursuant to which we were able to incur an additional $20 million in
term loan borrowings, for a total availability of $100 million under the amended facility. We drew the remaining $50 million during April 2018.

Since  inception,  we  have  financed  operations  primarily  through  the  periodic  sale  of  convertible  preferred  stock,  cash  collected  from  customers  for  our
subscriptions and services, our IPO and to a lesser extent, debt financing. Our principal uses of cash have consisted of employee-related costs, marketing programs
and events, and payments related to hosting our cloud-based platform.

We believe our existing cash and cash equivalents will be sufficient to meet our projected operating requirements for at least the next 12 months.  We may
need to raise additional funds to invest in growth opportunities, product development, sales and marketing, and other purposes. Our future capital requirements will
depend on many factors, including our growth rate, the level of investments we make in product development and sales and marketing activities, the continuing
market acceptance of our platform, customer retention rates and other investments to support the growth of our business, and may increase materially from those
currently planned. We may seek to raise additional funds through equity or debt financings. If we raise additional funds through the incurrence of indebtedness,
such indebtedness likely would have rights that are senior to holders of our equity securities and could contain covenants that restrict operations in the same or
similar manner as our credit facility. Any additional equity financing likely would be dilutive to existing stockholders. We cannot assure you that any additional
financing will be available to us on acceptable terms, or at all.

Although  we  are  not  currently  a  party  to  any  agreement  or  letter  of  intent  with  respect  to  potential  investments  in,  or  acquisitions  of,  complementary
businesses, services or technologies, we may enter into these types of arrangements in the future, which could also require us to seek additional equity financing,
incur indebtedness, or use cash resources. We have no present understandings, commitments or agreements to enter into any such acquisitions.

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Credit
Facility

The credit facility, as amended, permits us to incur up to $100 million in term loan borrowings, all of which had been drawn as of January 31, 2019 . Each
term loan requires that we pay only interest until the maturity date. A portion of the interest that accrues on the outstanding principal of each term loan is payable
in cash on a monthly basis, which portion accrues at a floating rate equal to the greater of (1) 7% and (2) three-month LIBOR plus 5.5% per year. As of January 31,
2019 , the interest rate was approximately 8.3% . In addition, a portion of the interest that accrues on the outstanding principal of each term loan is capitalized and
added to the principal amount of the outstanding term loan on a monthly basis, which portion accrues at a fixed rate equal to 2.5% per year. In December 2017, we
incurred $50 million in term loan borrowings under the credit facility.

We incurred the remaining $50 million in term loan borrowing under the amended credit facility in April 2018. The amendment increased the closing fee from
$3.6  million  to  $4.5  million.  In  addition,  under  the  amended  credit  facility,  we  were  required  to  pay  a  $2  million  fee  upon  the  earlier  of  (1)  the  closing  of  a
transaction in which we are acquired by a third party and (2) December 4, 2027. The obligation to pay this $2 million fee terminated upon the closing of our initial
public offering.

In January 2019, we entered into an amendment to this credit facility which extended the maturity date for both outstanding loans to October 1, 2022. The

amendment also revised the maximum debt ratio financial covenant and increased the amount of the closing fee from $4.5 million to $7.0 million.

The  credit  facility  contains  customary  conditions  to  borrowing,  events  of  default  and  covenants,  including  covenants  that  restrict  our  ability  to  dispose  of
assets, make material changes to the nature, control or location of our business, merge with or acquire other entities, incur indebtedness or encumbrances, make
distributions  to  holders  of our  capital  stock,  make  investments  or enter  into  transactions  with  affiliates.  In addition,  we are  required  to comply  with  a financial
covenant based on the ratio of our outstanding indebtedness to our annualized recurring revenue. As amended, the minimum ratio is 0.85 on January 31, 2019 and
April 30, 2019; 0.80 on July 31, 2019 and October 31, 2019; 0.75 on January 31, 2020 and April 30, 2020; 0.70 on July 31, 2020 and October 31, 2020; 0.65 on
January 31, 2021 and April 30, 2021; and 0.60 on July 31, 2021 through the maturity date.

The  credit  facility  defines  our  annualized  recurring  revenue  as  four  times  our  aggregate  revenue  for  the  immediately  preceding  quarter  (net  of  recurring
discounts and discounts for periods greater than one year) less the annual contract value of any customer contracts pursuant to which we were advised during such
quarter would not be renewed at the end of the current term plus annual contract value of existing customer contract increases during such quarter. This covenant is
measured quarterly on a three-month trailing basis. Upon the occurrence of an event of default, such as non-compliance with covenants, any outstanding principal,
interest and fees become due immediately. We were in compliance with the covenant terms of the credit facility at January 31, 2018 and January 31, 2019 . The
credit facility is secured by substantially all of our assets.

Backlog

Our new business subscriptions typically have a term of one to three years, and we generally invoice our customers in annual installments at the beginning of
each year in the subscription period. Due to this billing pattern, at any point in the contract term, there can be amounts that we have not yet been contractually able
to invoice. Until such time as these amounts are invoiced, they are not recorded in revenue, deferred revenue, or elsewhere in our consolidated financial statements,
and are considered by us to be backlog. The amount of backlog, which does not include deferred revenue, was $70.3 million and $102.3 million as of  January 31,
2018 and 2019 , respectively. Of the January 31, 2019 amount, $44.3 million is not reasonably expected to be billed during the year ending January 31, 2020 .

We expect that the amount of backlog relative to the total value of our contracts will change from year to year for several reasons, including the amount billed
early in the contract term, the specific timing and duration of large customer subscription agreements, varying invoicing cycles of subscription agreements, the
specific timing of customer renewal, changes in customer financial circumstances, contract amendments and foreign currency fluctuations. Backlog may also vary
based on changes in the average non-cancellable term of subscription agreements. The change in backlog that results from changes in the average non-cancellable
term  of  subscription  agreements  may  not  be  an  indicator  of  the  likelihood  of  renewal  or  expected  future  revenue.  Accordingly,  we  believe  that  fluctuations  in
backlog are not necessarily a reliable indicator of future revenue, and we do not utilize backlog as a key management metric internally.

68

Historical Cash Flow Trends

Net cash used in operating activities

Net cash used in investing activities

Net cash (used in) provided by financing activities

Operating
Activities

2017

Year Ended January 31,

2018

(in thousands)

$

(144,144)   $

(148,657)   $

(12,144)  

(3,466)  

(7,596)  

149,100  

2019

(131,367)

(7,976)

254,335

Net  cash  used  in  operating  activities  is  significantly  influenced  by  the  amount  of  cash  we  invest  in  our  personnel,  timing  and  amounts  we  use  to  fund
marketing programs and events to expand our customer base, and the costs to provide our cloud-based platform and related outsourced professional services to our
customers. These outflows are partially offset by the amount and timing of payments received from our customers.

Net cash used in operating activities during the year ended January 31, 2017 , consisted of cash outflows of $237.9 million exceeding the $93.8 million of cash
collected  from  customers.  Significant  components  of  cash  outflows  included  $134.7  million  for  personnel  costs  and  $56.9  million  for  marketing  programs  and
events, third-party costs to provide our platform and outsourced professional services.

Net cash used in operating activities during the year ended January 31, 2018 consisted of cash outflows of $274.0 million exceeding the $125.3 million of cash
collected  from  customers.  Significant  components  of  cash  outflows  included  $146.4  million  for  personnel  costs  and  $74.5  million  for  marketing  programs  and
events, third-party costs to provide our platform and outsourced professional services.

Net cash used in operating activities during the year ended January 31, 2019 consisted of cash outflows of $290.6 million exceeding the $159.2 million of cash
collected  from  customers.  Significant  components  of  cash  outflows  included  $150.6  million  for  personnel  costs  and  $74.1  million  for  marketing  programs  and
events, third-party costs to provide our platform and outsourced professional services.

Investing
Activities

Our investing activities have consisted primarily of property and equipment purchases. Significant components of purchased property and equipment include

computer equipment and software for our data center.

Net cash used in investing activities during the year ended January 31, 2017 consisted primarily of $6.7 million of purchased property and equipment and $4.9

million of capitalized development costs related to internal-use software.

Net cash used in investing activities during the year ended January 31, 2018 consisted primarily of $5.1 million of purchased property and equipment and $2.2

million of capitalized development costs related to internal-use software.

Net cash used in investing activities during the year ended January 31, 2019 consisted primarily of $6.3 million of capitalized development costs related to

internal-use software and $1.6 million of purchased property and equipment.

Financing
Activities

Our financing activities have consisted primarily of proceeds from our IPO, issuances of convertible preferred stock, proceeds from our credit facility and to a

lesser extent, proceeds received from stock option exercises.

Net  cash  used  in  financing  activities  for  the  year  ended  January  31,  2017  consisted  primarily  of  $4.1  million  of  issuance  costs  related  to  the  issuance  of

convertible preferred stock in the prior year offset in part by $0.7 million from proceeds received from stock option exercises.

Net  cash  provided  by  financing  activities  for  the  year  ended  January  31,  2018  consisted primarily  of $99.1    million  of net proceeds  from  the issuance  of
convertible preferred stock, $48.9 million of proceeds from our credit facility, net of issuance costs and $1.3   million from proceeds received from stock option
exercises.

69

 
 
 
 
 
 
 
   
Net cash provided by financing activities for the year ended January 31, 2019 consisted primarily of $202.6   million of IPO proceeds (net of underwriters'
discounts and commissions and offering costs paid during the period), $49.6 million of proceeds from our credit facility, net of issuance costs, and $2.3   million
from proceeds received from stock option exercises.

Contractual Obligations and Commitments

Contractual obligations are cash that we are obligated to pay as part of certain contracts that we have entered into during the normal course of business. At 

January 31, 2019 , the future non-cancelable minimum payments under these commitments were as follows:

Long-term debt (1)
Operating lease obligations (2)
Other obligations (3)

Total contractual obligations

Less Than 1 Year

1 to 3 Years

3 to 5 Years

  More Than 5 Years  

Total

Payments Due by Period

(in thousands)

$

$

7,952   $

18,007   $

126,426   $

—   $

7,162  

20,144  

4,829  

22,867  

2,257  

486  

4,799  

—  

35,258   $

45,703   $

129,169   $

4,799   $

152,385

19,047

43,497

214,929

________________
(1)
Includes interest payments of $45.4 million and a closing fee due at maturity of $7.0 million .
(2) We lease our facilities under long-term operating leases, which expire at various dates through 2027.
(3) Other  obligations  are  associated  with  non-cancelable  contracts  primarily  for  cloud  infrastructure  services  and  software  subscriptions,  including  Amazon  Web  Services.

Obligations under contracts that we can cancel without a significant penalty have been excluded.

Off-Balance Sheet Arrangements

As  of    January  31,  2019  ,  we  did  not  have  any  relationships  with  unconsolidated  entities  or  financial  partnerships,  such  as  entities  often  referred  to  as
structured  finance  or  variable  interest  entities,  which  would  have  been  established  for  the  purpose  of  facilitating  off  balance  sheet  arrangements  or  other
contractually narrow or limited purposes.

Critical Accounting Policies and Estimates

We prepare our consolidated financial statements in accordance with generally accepted accounting principles in the United States, or GAAP. The preparation
of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and
expenses, and related disclosures. To the extent that there are material differences between these estimates and actual results, our financial condition or results of
operations would be affected. We base our estimates on past experience and other assumptions that we believe are reasonable under the circumstances, and we
evaluate these estimates on an ongoing basis. We refer to accounting estimates of this type as critical accounting policies and estimates, which we discuss below.

Revenue
Recognition

We derive revenue primarily from subscriptions to our cloud-based platform and professional services. Revenue is recognized when control of these services

is transferred to customers in an amount that reflects the consideration to which we expect to be entitled to in exchange for those services, net of sales taxes.

For  sales  through  channel  partners,  we  consider  the  channel  partner  to  be  the  end  customer  for  the  purposes  of  revenue  recognition  as  our  contractual
relationships  with  channel  partners  do  not  depend  on  the  sale  of  our  services  to  their  customers  and  payment  from  the  channel  partner  is  not  contingent  on
receiving payment from their customers. Our contractual relationships with channel partners do not allow returns, rebates, or price concessions.

Revenue recognition is determined through the following steps:

•

•

•

•

•

Identification of the contract, or contracts, with a customer

Identification of the performance obligations in the contract

Determination of the transaction price

Allocation of the transaction price to the performance obligations in the contract

Recognition of revenue when, or as, performance obligations are satisfied

70

 
 
 
 
 
 
   
 
   
   
Subscription Revenue

Subscription revenue primarily consists of fees paid by customers to access our cloud-based platform, including support services. Our subscription agreements
generally  have annual contractual  terms and a smaller  percentage  have multi-year  contractual  terms. Revenue is recognized  ratably  over the related  contractual
term  beginning  on  the  date  that  the  platform  is  made  available  to  a  customer.  Access  to  the  platform  represents  a  series  of  distinct  services  as  we  continually
provide access to and fulfill our obligation to the end customer over the subscription term. The series of distinct services represents a single performance obligation
that is satisfied over time. We recognize revenue ratably because the customer receives and consumes the benefits of the platform throughout the contract period.
Our contracts are generally non-cancelable.

Professional Services and Other Revenue

Professional services revenue consists of implementation services sold with new subscriptions as well as professional services sold separately. Other revenue
includes training and education. Professional services arrangements are billed in advance, and revenue from these arrangements is recognized as the services are
provided, generally based on hours incurred. Training and education revenue is also recognized as the services are provided.

Contracts with Multiple Performance Obligations

Most of our contracts with new customers contain multiple performance obligations, generally consisting of subscriptions and professional services. For these
contracts,  individual  performance  obligations  are  accounted  for  separately  if  they  are  distinct.  The  transaction  price  is  allocated  to  the  separate  performance
obligations  on  a  relative  standalone  selling  price  basis.  Standalone  selling  prices  are  determined  based  on  historical  standalone  selling  prices,  taking  into
consideration overall pricing objectives, market conditions and other factors, including contract value, customer demographics and the number and types of users
within the contract.

As of January 31, 2019 , approximately $183.5 million of revenue was expected to be recognized from remaining performance obligations for subscription
contracts. We expect to recognize approximately $109.1 million of this amount during the year ending January 31, 2020 , with an additional $42.5 million being
recognized during the year ending January 31, 2021 , and the balance recognized thereafter. As of January 31, 2019 , approximately $16.1 million of revenue was
expected  to  be  recognized  from  remaining  performance  obligations  for  professional  services  and  other  contracts,  $14.3  million  of  which  is  expected  to  be
recognized during the year ending January 31, 2020 , and the balance recognized thereafter.

Contract
Acquisition
Costs

Contract acquisition costs, net are stated at cost net of accumulated amortization and primarily consist of deferred sales commissions, which are considered
incremental  and  recoverable  costs  of  obtaining  a  contract  with  a  customer.  Contract  acquisition  costs  for  initial  contracts  are  deferred  and  then  amortized  on  a
straight-line  basis  over  the  period  of  benefit,  which  we  have  determined  to  be  approximately  four  years.  The  period  of  benefit  is  determined  by  taking  into
consideration  contractual  terms,  expected  customer  life,  changes  in  our  technology  and  other  factors.  Contract  acquisition  costs  for  renewal  contracts  are  not
commensurate  with  contract  acquisition  costs  for  initial  contracts  and  are  recorded  as  expense  when  incurred  if  the  period  of  benefit  is  one  year  or  less.  If  the
period of benefit is greater than one year, costs are deferred and then amortized on a straight-line basis over the period of benefit. Contract acquisition costs related
to professional services and other performance  obligations with a period of benefit of one year or less are recorded as expense when incurred. Amortization of
contract acquisition costs is included in sales and marketing expenses in the accompanying consolidated statements of operations.

Capitalized
Internal-Use
Software
Costs

We  capitalize  certain  costs  related  to  development  of  our  platform  incurred  during  the  application  development  stage.  Costs  related  to  preliminary  project
activities and post-implementation activities are expensed as incurred. Maintenance and training costs are also expensed as incurred. Capitalized costs are included
in property and equipment.

Capitalized internal-use software is amortized as subscription cost of revenue on a straight-line basis over its estimated useful life, which is generally three
years. Management evaluates the useful lives of these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that
could impact the recoverability of these assets.

71

Valuation
of
Goodwill

Goodwill is evaluated for impairment annually on November 1, and whenever events or changes in circumstances indicate the carrying value of goodwill may
not be recoverable. Triggering events that may indicate impairment include, but are not limited to, a significant adverse change in customer demand or business
climate or a significant decrease in expected cash flows.

Stock-Based
Compensation

We have granted stock-based awards, consisting of stock options and restricted stock units, to our employees, certain consultants and certain members of our
board of directors. We record stock-based compensation based on the grant date fair value of the awards, which include stock options and restricted stock units,
and recognize the fair value of those awards as expense using the straight-line method over the requisite service period of the award. For restricted stock units that
contain  performance  conditions,  we  recognize  expense  using  the  accelerated  attribution  method  if  it  is  probable  the  performance  conditions  will  be  met  . We
estimate the grant date fair value of stock options using the Black-Scholes option-pricing model.

Stock-based compensation expense related to purchase rights issued under the 2018 Employee Stock Purchase Plan, or ESPP, is based on the Black-Scholes
option-pricing model fair value of the estimated number of awards as of the beginning of the offering period. Stock-based compensation expense is recognized
using the straight-line method over the offering period.

The determination of the grant date fair value of stock-based awards is affected by the estimated fair value of our common stock as well as other assumptions

and judgments, which are estimated as follows:

•

•

•

•

•

Fair Value Per Share of Common Stock . Because there was no public market for our common stock prior to the IPO, the board of directors determined
the common stock fair value at the grant date by considering  numerous objective  and subjective  factors,  including contemporaneous  valuations  of our
common  stock,  actual  operating  and  financial  performance,  market  conditions,  and  performance  of  comparable  publicly  traded  companies,  business
developments, the likelihood of achieving a liquidity event, and transactions involving preferred and common stock, among other factors. Subsequent to
the IPO, we determine the fair value of common stock as of each grant date using the market closing price of our Class B common stock on the date of
grant.

Expected Term . The expected term is determined using the simplified method, which is calculated as the midpoint of the option’s contractual term and
vesting period. We use this method due to limited stock option exercise history. For the ESPP, the expected term is the beginning of the offering period to
the end of each purchase period .

Expected Volatility . Since a public market for our common stock did not exist prior to the IPO and, therefore, we do not have a sufficient trading history
of our common stock, expected volatility is estimated based on the volatility of similar publicly held companies over a period equivalent to the expected
term of the awards.

Risk-free Interest Rate . The risk-free interest rate is determined using U.S. Treasury rates with a similar term as the expected term of the option.

Expected Dividend Yield . We have never declared or paid any cash dividends and do not presently plan to pay cash dividends in the foreseeable future.
Consequently, we use an expected dividend yield of zero.

JOBS Act Accounting Election

We are an emerging growth company, as defined in the Jumpstart Our Business Startups Act of 2012, or the JOBS Act. Under the JOBS Act, emerging growth
companies can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards apply to
private companies. We have elected to use this extended transition period for complying with new or revised accounting standards that have different effective
dates for public and private companies until the earlier of the date we (1) are no longer an emerging growth company or (2) affirmatively and irrevocably opt out of
the  extended  transition  period  provided  in  the  JOBS  Act.  As  a  result,  our  financial  statements  may  not  be  comparable  to  companies  that  comply  with  new  or
revised accounting pronouncements as of public company effective dates.

Recent Accounting Pronouncements

ASU
No.
2014-09

In May 2014, the Financial Accounting Standards Board or FASB issued Accounting Standards Update or ASU No. 2014-09, Revenue from Contracts with
Customers (Topic 606). Topic 606 establishes a principle for recognizing revenue upon the transfer of promised goods or services to customers in an amount that
reflects the considerations to which the entity expects to be entitled

72

to in exchange for those goods or services. ASU No. 2014-09 also added Subtopic 340-40, Other Assets and Deferred Costs - Contracts with Customers , which
requires the deferral of incremental costs of obtaining a contract with a customer. Topic 606 and Subtopic 340-40 are collectively referred to herein as the "new
standard."

We elected to early adopt the requirements of the new standard as of February 1, 2017 with an initial application date of February 1, 2016, utilizing the full
retrospective method of transition. The primary impact of adopting the new standard is the deferral of incremental costs of obtaining subscription contracts. Prior to
adopting the new standard, deferral of commissions was not required and our policy was to expense commission costs as incurred. Under the new standard, all
incremental costs to obtain the contract are deferred if the period of benefit is greater than one year. These costs are amortized on a straight-line basis over the
period of benefit, the determination of which is discussed in the contract acquisition costs policy above.

ASU
No.
2016-09

In  March  2016,  the  FASB  issued  ASU  No.  2016-09,  Compensation—Stock  Compensation  (Topic  718):  Improvements  to  Employee  Share-Based  Payment
Accounting, which simplifies and improves several aspects of the accounting for employee share-based payment transactions such as the income tax consequences,
classification of awards as either equity or liabilities on the balance sheet, and classification of employee taxes paid on statement of cash flows when an employer
withholds shares for tax-withholding purposes. The standard also provides an accounting policy election to account for forfeitures as they occur. 

We elected to early adopt ASU 2016-09 as of February 1, 2016, and as part of the adoption elected to account for forfeitures as they occur. Therefore, stock-
based compensation expense for the years ended January 31, 2017, 2018 and 2019 has been calculated based on actual forfeitures in the consolidated statements of
operations, rather than the previous approach, which was net of estimated forfeitures. The net cumulative effect of this change of $0.6 million was recorded as a
reduction to paid-in capital and accumulated deficit as of February 1, 2016. The other aspects of ASU 2016-09 did not have a material impact on our consolidated
financial statements.

ASU
No.
2016-02

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which requires lessees to record most leases on the balance sheet and recognize the
expenses on the income statement in a manner similar to current practice. ASU 2016-02 states that a lessee would recognize a lease liability for the obligation to
make lease payments and a right-to-use asset for the right to use the underlying asset for the lease term. For public entities, the new standard is effective for fiscal
years  beginning  after  December  15,  2018  and  interim  periods  within  that  reporting  period.  For  all  other  entities,  this  standard  is  effective  for  annual  reporting
periods beginning after December 15, 2019 and interim periods within annual periods beginning after December 15, 2020. Early adoption is permitted. We expect
to  adopt  this  standard  as  of  February  1,  2020,  assuming  we  remain  an  emerging  growth  company.  We  are  currently  evaluating  the  impact  to  our  consolidated
financial statements and related disclosures, but expect assets and liabilities related to leases to increase as a result of adopting this standard.

73

Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

We are exposed to certain market risks in the ordinary course of our business. These risks primarily include interest rate sensitivities as follows:

Interest
Rate
Risk

We had cash and cash equivalents of $177.0 million as of January 31, 2019 , which consisted of bank deposits and money market funds. We hold cash and

cash equivalents for working capital purposes. We do not have material exposure to market risk with respect to our cash equivalents.

In December 2017, we entered into an $80 million credit facility and drew $50 million at closing. In April 2018, we entered into an amendment to this credit
facility  pursuant  to  which  we  were  able  to  incur  an  additional  $20  million  in  term  loan  borrowings,  for  a  total  availability  of  $100  million  under  the  amended
facility.  We  drew  the  remaining  $50  million  during  April  2018.  Both  of  these  term  loans  mature  on October  1,  2022. A  portion  of  the  interest  that  accrues  on
outstanding principal of each term loan is payable in cash on a monthly basis, which portion accrues at a floating rate equal to the greater of (1) 7% and (2) three-
month LIBOR plus 5.5% per year. As of January 31, 2019 , the interest rate was approximately 8.3% . In addition, a portion of the interest that accrues on the
outstanding principal of each term loan is capitalized and added to the principal amount of the outstanding term loan on a monthly basis, which portion accrues at a
fixed rate equal to 2.5% per year.

Interest rate risk also reflects our exposure to movements in interest rates associated with our borrowings. At January 31, 2019 , we had total debt outstanding
with a carrying amount of $97.2 million , which approximates fair value. A hypothetical 10% change in interest rates after January 31, 2019 would not have a
material impact on the fair value of our outstanding debt, even at the borrowing limit, or in the returns on our cash.

Foreign
Currency
Exchange
Risk

Due to our international operations, we have foreign currency risks related to revenue and operating expenses denominated in currencies other than the U.S.
dollar, primarily the Japanese Yen, British Pound Sterling, and the Australian Dollar. Our subscriptions and services contracts are primarily denominated in the
local currency of the customer making the purchase. In addition, a portion of operating expenses are incurred outside the United States and are denominated in
foreign currencies. Decreases in the relative value of the U.S. dollar to other currencies may negatively affect revenue and other operating results as expressed in
U.S. dollars. We do not believe that an immediate 10% increase or decrease in the relative value of the U.S. dollar to other currencies would have a material effect
on operating results.

We have experienced and will continue to experience fluctuations in net loss as a result of transaction gains or losses related to remeasuring certain current
asset and current liability balances that are denominated in currencies other than the functional currency of the entities in which they are recorded. We have not
engaged in the hedging of foreign currency transactions to date. We are considering the costs and benefits of initiating such a program and may in the future hedge
balances and transactions denominated in currencies other than the U.S. dollar as we expand international operations.

74

I tem 8. Financial Statements and Supplementary Data

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Comprehensive Loss

Consolidated Statements of Convertible Preferred Stock and Stockholders' (Deficit) Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

75

Page
76

77

78

79

80

81

82

 
 
 
 
To the Stockholders and the Board of Directors of Domo, Inc.

Opinion on the Financial Statements

Report of Independent Registered Public Accounting Firm

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Domo,  Inc.  (the  Company)  as  of  January  31,  2018  and  2019  ,  the  related  consolidated
statements of operations, comprehensive loss, convertible preferred stock and stockholders’ (deficit) equity and cash flows for each of the three years in the period
ended January  31,  2019  ,  and  the  related  notes  (collectively  referred  to  as  the  "consolidated  financial  statements").  In  our  opinion,  the  consolidated  financial
statements present fairly, in all material respects, the financial position of the Company at January 31, 2018 and 2019 , and the results of its operations and its cash
flows for each of the three years in the period ended January 31, 2019 , in conformity with U.S. generally accepted accounting principles.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial statements
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required
to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were
we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control
over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company's  internal  control  over  financial  reporting.
Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures  that  respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Ernst & Young LLP

We have served as the Company’s auditor since 2010.

Salt Lake City, Utah

April 12, 2019

76

Domo, Inc.

Consolidated Balance Sheets
(in thousands, except per share amounts)

Assets

Current assets:

Cash and cash equivalents

Accounts receivable, net

Contract acquisition costs, net

Prepaid expenses and other current assets

Total current assets

Property and equipment, net

Contract acquisition costs, noncurrent, net

Intangible assets, net

Goodwill

Other assets

Total assets

Liabilities, convertible preferred stock and stockholders' (deficit) equity

Current liabilities:

Accounts payable

Accrued expenses and other current liabilities

Deferred revenue

Total current liabilities

Deferred revenue, noncurrent

Other liabilities, noncurrent

Long-term debt

Total liabilities

Commitments and contingencies (Note 10)

Convertible preferred stock, $0.001 par value per share; 15,328 and no shares authorized as of January 31, 2018 and 2019,

respectively; 14,099 and no shares issued and outstanding as of January 31, 2018 and 2019, respectively

693,158  

Stockholders' (deficit) equity:

Preferred stock, $0.001 par value per share; no and 10,000 shares authorized as of January 31, 2018 and 2019,

respectively; no shares issued and outstanding as of January 31, 2018 and 2019

Class A common stock, $0.001 par value per share; 3,700 shares authorized as of January 31, 2018 and 2019; no and 3,264

shares issued and outstanding as of January 31, 2018 and 2019, respectively

Class B common stock, $0.001 par value per share; 21,200 and 500,000 shares authorized as of January 31, 2018 and
2019, respectively; 1,639 and 23,435 shares issued and outstanding as of January 31, 2018 and 2019, respectively

Additional paid-in capital

Accumulated other comprehensive income

Accumulated deficit

Total stockholders' (deficit) equity

Total liabilities and stockholders' (deficit) equity

—  

—  

2  

35,301  

506  

(757,773)  

(721,964)  

$

155,355   $

See accompanying notes to consolidated financial statements.

77

As of January 31,

2018

2019

$

61,972   $

35,484  

9,661  

6,144  

113,261  

14,952  

11,521  

3,026  

9,478  

3,117  

176,973

48,421

10,425

10,935

246,754

12,595

18,030

4,415

9,478

1,360

155,355   $

292,632

$

$

12,121   $

49,428  

66,712  

128,261  

4,244  

5,324  

46,332  

184,161  

2,609

48,139

88,959

139,707

4,943

6,210

97,245

248,105

—

—

3

23

956,145

438

(912,082)

44,527

292,632

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
Revenue:

Subscription

Professional services and other

Total revenue

Cost of revenue:

Subscription

Professional services and other

Total cost of revenue

Gross profit

Operating expenses:

Sales and marketing

Research and development

General and administrative

Total operating expenses

Loss from operations

Other income (expense), net

Loss before income taxes

Provision for income taxes

Net loss

Net loss per share, basic and diluted

Weighted-average number of shares used in 
computing net loss per share, basic and diluted

Domo, Inc.

Consolidated Statements of Operations
(in thousands, except per share amounts)

Year Ended January 31,

2017

2018

2019

$

58,664   $

87,463   $

15,876  

74,540  

21,486  

11,709  

33,195  

41,345  

118,935  

76,164  

29,106  

224,205  

(182,860)  

513  

(182,347)  

773  

21,061  

108,524  

32,427  

12,492  

44,919  

63,605  

131,802  

78,261  

29,323  

239,386  

(175,781)  

(396)  

(176,177)  

385  

$

$

(183,120)   $

(176,562)   $

(124.90)   $

(110.70)   $

117,157

25,307

142,464

32,781

16,773

49,554

92,910

131,081

75,740

30,176

236,997

(144,087)

(8,974)

(153,061)

1,248

(154,309)

(9.43)

1,466  

1,595  

16,358

See accompanying notes to consolidated financial statements.

78

 
 
 
 
 
   
   
 
   
   
 
   
   
Domo, Inc.

Consolidated Statements of Comprehensive Loss
(in thousands)

Net loss

Foreign currency translation adjustments

Comprehensive loss

Year Ended January 31,

2017

2018

2019

$

$

(183,120)   $

(176,562)   $

(154,309)

112  

176  

(68)

(183,008)   $

(176,386)   $

(154,377)

See accompanying notes to consolidated financial statements.

79

 
 
 
 
Consolidated Statements of Convertible Preferred Stock and Stockholders' (Deficit) Equity
( in thousands, except share amounts)

Domo, Inc.

Convertible Preferred Stock

Class A Common Stock

Class B Common Stock

Shares

Amount

Shares

Amount

Shares

Amount

Stockholders' (Deficit) Equity

Additional 
Paid-in Capital

Accumulated 
Other 
Comprehensive 
Income

Accumulated 
Deficit

Total 
Stockholders' 
(Deficit) Equity

13,288,510   $

594,187    

—   $

—  

1,417,691   $

1   $

14,610   $

218

  $

(398,091)   $

(383,262)

—  

—  

—  
—  

—    

—    

—    
—    

13,288,510  

594,187    

810,427  

98,971    

—  

—  

—  

—  

—  
—  

—    

—    

—    

—    

—    
—    

14,098,937  

693,158    

—  

—  

—  
—  

—  

—  

—  

—  

—  

—  

—  
—  

—  

—  

113,546  

1  

747  

—  

9,326  

—  

—  

—  

—  

748

9,326

—  

—  
—  

—  

—  
—  

—  

1,531,237  

—  

—  

—  

111,688  

—  
—  

2  

—  

—  

—  

—  

—  
—  

—  

—  

—  
—  

—  

1,638,648  

—  

—  

—  
—  

2  

—  
—  

112
—  

—  
(183,120)  

112

(183,120)

24,683  

330

(581,211)  

(556,196)

—  

1,338  

9,334  

67  

—  
—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

176
—  

—  
(176,562)  

—

1,338

(121)

9,334

67

176

(176,562)

35,301  

506

(757,773)  

(721,964)

—  

(4,277)  

—  

(121)  

—  

—    

—  

—  

10,580,000  

10  

202,526  

—  

—  

202,536

(14,098,937)  

(693,158)    

3,263,659  

3  

10,835,278  

11  

693,144  

—  

—  

693,158

—  

—  

—  

—  

—  
—  

—    

—    

—    

—    

—    
—    

—  

—  

—  

—  

—  
—  

—  

—  

—  

—  

—  
—  

12,625  

367,991  

—  

—  

—  
—  

—  

—  

—  

—  

—  
—  

—  

2,250  

22,291  

633  

—  
—  

—  

—  

—  

—  

—  

—  

—  

—  

(68)
—  

—  
(154,309)  

—

2,250

22,291

633

(68)

(154,309)

—   $

—    

3,263,659   $

3  

23,434,542   $

23   $

956,145   $

438

  $

(912,082)   $

44,527

See accompanying notes to consolidated financial statements.

80

Balance as of
February 1, 2016

Exercise of stock
options
Stock-based
compensation
expense
Foreign currency
translation
adjustments

Net loss
Balance as of
January 31, 2017

Issuance of Series
D-2 convertible
preferred stock,
net of issuance
costs of $3,529
Exercise of stock
options
Repurchase of
Class B common
stock
Stock-based
compensation
expense
Class B common
stock warrant
Foreign currency
translation
adjustments

Net loss
Balance as of
January 31, 2018
Initial public
offering, net of
offering costs of
$4,091
Conversion of
convertible
preferred stock
Vesting of
restricted stock
units
Exercise of stock
options
Stock-based
compensation
expense
Common stock
warrants
Foreign currency
translation
adjustments

Net loss
Balance as of
January 31, 2019

 
 
   
     
   
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Domo, Inc.

Consolidated Statements of Cash Flows
( in thousands)

Cash flows from operating activities

Net loss

Adjustments to reconcile net loss to net cash used in operating activities:

Year Ended January 31,

2017

2018

2019

$

(183,120)

  $

(176,562)   $

(154,309)

Depreciation and amortization

Amortization of intangible assets

Amortization of contract acquisition costs

Stock-based compensation expense

Reversal of contingent tax-related accrual

Capitalized interest

Remeasurement of warrant liability

Change in operating assets and liabilities:

Accounts receivable, net

Contract acquisition costs

Prepaid expenses and other

Accounts payable

Accrued expenses and other liabilities

Deferred revenue

Net cash used in operating activities

Cash flows from investing activities

Purchases of property and equipment

Purchases of intangible assets

Issuance of note receivable

Net cash used in investing activities

Cash flows from financing activities

Proceeds from initial public offering, net of underwriting discounts and commissions

Payments of costs related to initial public offering

Proceeds from issuance of convertible preferred stock, net of issuance costs

Debt proceeds, net of issuance costs

Proceeds from exercise of stock options

Repurchases of common stock

Principal payments on capital lease obligations

Net cash (used in) provided by financing activities

Effect of exchange rate changes on cash and cash equivalents

Net (decrease) increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Supplemental disclosures of cash flow information

Cash paid for income taxes

Cash paid for interest

Non-cash investing and financing activities

Stock-based compensation capitalized as internal-use software

Debt issuance costs in accounts payable, accrued liabilities and other liabilities, noncurrent

Deferred initial public offering costs in accounts payable and accrued liabilities

Issuance of warrants in connection with credit facility

Convertible preferred stock issuance costs in accounts payable and accrued liabilities

Conversion of convertible preferred stock to common stock

$

$

$

$

$

$

$

$

$

4,895

304

7,782

9,343

—  
—  
—  

(2,802)

(11,742)

(826)

4,537

9,613

17,872

(144,144)

(11,644)

—  

(500)

(12,144)

—  
—  

(4,060)

(112)

748
—  

(42)

(3,466)

118

(159,636)

228,620

68,984

  $

212

26

  $
  $

—   $
—   $
—   $
—   $
—   $
—   $

8,051  
80  
9,014  
9,370  
—  
202  
(28)  

(13,186)  
(17,160)  
(1,610)  
3,250  
8,902  
21,020  
(148,657)  

(7,281)  
(315)  
—  
(7,596)  

—  
(38)  
99,058  
48,900  
1,338  
(121)  
(37)  
149,100  
141  
(7,012)  
68,984  
61,972   $

499   $
314   $

—   $
2,726   $
1,675   $
257   $
87   $
—   $

8,573

214

8,168

21,801

(3,513)

2,293

(56)

(12,937)

(15,677)

(4,824)

(8,651)

4,605

22,946

(131,367)

(6,373)

(1,603)

—

(7,976)

206,627

(4,053)

(87)

49,642

2,250

—

(44)

254,335

9

115,001

61,972

176,973

822

6,903

528

1,993

—

673

—

693,158

See accompanying notes to consolidated financial statements.

 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
   
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
   
   
 
   
   
81

Domo, Inc.

Notes to Consolidated Financial Statements

1. Overview and Basis of Presentation

Description
of
Business
and
Basis
of
Presentation

Domo, Inc. (the Company) provides a cloud-based platform that digitally connects everyone from the CEO to the frontline employee with all the people, data
and  systems  in  an  organization,  giving  them  access  to  real-time  data  and  insights  and  allowing  them  to  manage  their  business  from  their  smartphones.  The
Company is incorporated in Delaware. The Company's headquarters are located in American Fork, Utah and the Company has subsidiaries in the United Kingdom,
Australia, Japan, Hong Kong, Singapore, New Zealand, and Canada.

The accompanying consolidated financial statements, which include the accounts of the Company and its wholly owned subsidiaries, have been prepared in
conformity  with  accounting  principles  generally  accepted  in  the  United  States  of  America  or  GAAP.  All  intercompany  balances  and  transactions  have  been
eliminated in consolidation. The Company’s fiscal year ends on January 31.

Initial
Public
Offering

On  July  3,  2018,  the  Company  closed  its  initial  public  offering  (IPO),  in  which  the  Company  issued  and  sold    10,580,000   shares  (inclusive  of  the
underwriters' over-allotment  option to purchase 1,380,000 shares, which was exercised on June 29, 2018) of Class B common stock at  $21.00  per share. The
Company received aggregate proceeds of  $206.6 million , net of underwriters' discounts and commissions, before deducting offering costs of  $4.1 million .

Immediately prior to the closing of the Company’s IPO,  14,098,937  shares of convertible preferred  stock outstanding converted into  3,263,659 shares of

Class A common stock and 10,835,278 shares of Class B common stock.

Upon  the  effectiveness  of  the  registration  statement  for  the  Company's  IPO,  which  was  June  28,  2018,  the  liquidity  event-related  performance  vesting
condition  associated  with  restricted  stock  units  (RSUs)  granted  prior  to  the  IPO  was  deemed  probable  of  being  satisfied.  As  a  result,  the  Company  recognized
stock-based compensation related to these RSUs of  $6.6 million  attributable to service prior to such effective date.

Stock
Split

On June 15, 2018, the Company amended its amended and restated certificate of incorporation to effect a 15-to-one reverse stock split of its common stock
and  convertible  preferred  stock.  All  of  the  share  and  per  share  information  referenced  throughout  the  consolidated  financial  statements  and  notes  to  the
consolidated financial statements have been retroactively adjusted to reflect this reverse stock split.

Use
of
Estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates, judgments and assumptions that
affect the amounts reported in the consolidated financial statements and the accompanying notes. The Company bases its estimates on historical experience and on
other assumptions that its management believes are reasonable under the circumstances. Actual results could differ from those estimates. The Company’s estimates
and  judgments  include  the  determination  of  standalone  selling  prices  for  the  Company’s  services,  which  are  used  to  determine  revenue  recognition  for
arrangements  with  multiple  performance  obligations;  the  amortization  period  for  deferred  contract  acquisition  costs;  valuation  of  the  Company’s  stock-based
compensation,  including  the  underlying  estimated  fair  value  of  common  stock  in  periods  prior  to  the  date  of  the  Company's  IPO;  useful  lives  of  fixed  assets;
capitalization and estimated useful life of internal-use software; valuation estimates used when evaluating impairment of long-lived and intangible assets including
goodwill; and the allowance for doubtful accounts.

Foreign
Currency

The functional currencies of the Company’s foreign subsidiaries are the respective local currencies. The cumulative effect of translation adjustments arising
from the use of differing exchange rates from period to period is included in accumulated  other comprehensive  income within the consolidated  balance sheets.
Changes  in  the  cumulative  foreign  translation  adjustment  are  reported  in  the  consolidated  statements  of  convertible  preferred  stock  and  stockholders’  (deficit)
equity and the consolidated statements of comprehensive loss. Transactions denominated in currencies other than the functional currency are remeasured at

82

1. Overview and Basis of Presentation (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

the end of the period and when the related receivable or payable is settled, which may result in transaction gains or losses. Foreign currency transaction gains and
losses are included in other income (expense), net in the consolidated statements of operations and were not material for the years ended January 31, 2017, 2018
and 2019 . All assets and liabilities denominated in a foreign currency are translated into U.S. dollars at the exchange rate on the balance sheet date. Revenue and
expenses are translated at the average exchange rate during the period, and equity balances are translated using historical exchange rates.

Segment
Information

The  Company  operates  as  one  operating  segment.  The  Company’s  chief  operating  decision  maker  is  its  chief  executive  officer,  who  reviews  financial

information presented on a consolidated basis for purposes of making operating decisions, assessing financial performance and allocating resources.

2. Summary of Significant Accounting Policies

Cash
and
Cash
Equivalents

Cash  and  cash  equivalents  consist  of  cash  on  hand  and  money  market  funds.  The  fair  value  of  cash  equivalents  approximated  their  carrying  value  as  of

January 31, 2018 and January 31, 2019 .

Accounts
Receivable
and
Allowance
for
Doubtful
Accounts

Accounts  receivable  are  recorded  at  the  invoiced  amount  (net  of  allowances),  do  not  require  collateral,  and  do  not  bear  interest.  The  Company’s  payment

terms generally provide that customers pay within 30 days of the invoice date. 

The  Company  maintains  an  allowance  for  doubtful  accounts  for  amounts  the  Company  does  not  expect  to  collect.  In  establishing  the  required  allowance,
management  considers  historical  losses,  current  market  conditions,  customers’  financial  condition,  the  age  of  the  receivables,  and  current  payment  patterns.
Account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote.

Changes in the Company's allowance for doubtful accounts for the years ended January 31, 2017, 2018 and 2019 were as follows (in thousands):

Beginning balance

Additions

Write-offs

Balance as of January 31, 2017

Additions

Write-offs

Balance as of January 31, 2018

Additions

Write-offs

Balance as of January 31, 2019

Contract
Acquisition
Costs

$

$

771

3,519

(2,710)

1,580

5,003

(3,664)

2,919

5,033

(4,565)

3,387

Contract acquisition costs, net are stated at cost net of accumulated amortization and primarily consist of deferred sales commissions, which are considered
incremental  and  recoverable  costs  of  obtaining  a  contract  with  a  customer.  Contract  acquisition  costs  for  initial  contracts  are  deferred  and  then  amortized  on  a
straight-line basis over the period of benefit, which the Company has determined to be approximately four years . The period of benefit is determined by taking
into  consideration  contractual  terms,  expected  customer  life,  changes  in  the  Company's  technology  and  other  factors.  Contract  acquisition  costs  for  renewal
contracts are not commensurate with contract acquisition costs for initial contracts and are recorded as expense when incurred if the period of benefit is one year or
less. If the period of benefit is greater than one year, costs are deferred and then amortized on a straight-line basis over the period of benefit. Contract acquisition
costs related to professional services and

83

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

other performance  obligations  with a period of benefit  of one year or less are recorded  as expense when incurred.  Amortization  of contract  acquisition  costs is
included in sales and marketing expenses in the accompanying consolidated statements of operations.

Amortization expense related to contract acquisition costs was $7.8 million , $9.0 million and $8.2 million for the  years ended January 31, 2017, 2018 and

2019 , respectively. There was no impairment charge in relation to contract acquisition costs for the periods presented.

Deferred
Offering
Costs

The Company capitalized qualified legal, accounting and other direct costs related to the IPO. As of  January 31, 2018 , the balance of deferred offering costs
was  $1.7 million , which was included in other assets in the consolidated balance sheets. During the year ended  January 31, 2019 , the Company reclassified  $4.2
million  of  offering  costs  into  stockholders’  equity  as  a  reduction  of  the  net  proceeds  received  from  the  IPO.  As  of  January  31, 2019  ,  there  were  no deferred
offering costs.

Property
and
Equipment

Property  and  equipment,  net,  are  stated  at  cost  less  accumulated  depreciation.  Depreciation  is  calculated  using  the  straight-line  method  over  the  estimated

useful lives of the assets or over the related lease terms (if shorter). Repairs and maintenance costs are expensed as incurred.

The estimated useful lives of property and equipment are as follows:

Computer equipment and software

Furniture, vehicles and office equipment

Leasehold improvements

Capitalized
Internal-Use
Software
Costs

2-3 years

3 years

Shorter of remaining lease term or estimated useful life

The Company capitalizes certain costs related to development of its platform incurred during the application development stage. Costs related to preliminary
project activities and post-implementation activities are expensed as incurred. Maintenance and training costs are also expensed as incurred. Capitalized costs are
included in property and equipment.

Capitalized internal-use software is amortized as subscription cost of revenue on a straight-line basis over its estimated useful life, which is generally three
years . Management evaluates the useful lives of these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that
could impact the recoverability of these assets.

Goodwill
and
Intangible
Assets

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired. Goodwill and
indefinite-lived  intangible  assets are not amortized,  but rather  tested for impairment  at least  annually on November  1 or more  often if and when circumstances
indicate that the carrying value may not be recoverable. Finite-lived intangible assets are amortized over their useful lives.

Goodwill is tested for impairment based on reporting units. The Company periodically reevaluates the business and has determined that it continues to operate

in one segment, which is also considered the sole reporting unit. Therefore, goodwill is tested for impairment at the consolidated level.

The Company reviews its long-lived assets, including property and equipment and finite-lived intangible assets, for impairment whenever an event or change
in  facts  and  circumstances  indicates  that  their  carrying  amounts  may  not  be  recoverable.  Recoverability  of  these  assets  is  measured  by  comparing  the  carrying
amount  to  the  estimated  undiscounted  future  cash  flows  expected  to  be  generated.  If  the  carrying  amount  exceeds  the  undiscounted  cash  flows,  the  assets  are
determined to be impaired and an impairment charge is recognized as the amount by which the carrying amount exceeds fair value.

There was no goodwill acquired and no impairment charges for goodwill or long-lived assets recorded during the periods presented.

84

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

2. Summary of Significant Accounting Policies (Continued)

Revenue
Recognition

The Company derives revenue primarily from subscriptions to its cloud-based platform and professional services. Revenue is recognized when control of these
services is transferred to customers in an amount that reflects the consideration to which the Company expects to be entitled to in exchange for those services, net
of sales taxes.

For  sales  through  channel  partners,  the  Company  considers  the  channel  partner  to  be  the  end  customer  for  the  purposes  of  revenue  recognition  as  the
Company's contractual relationships with channel partners do not depend on the sale of the Company's services to their customers and payment from the channel
partner is not contingent on receiving payment from their customers. The Company's contractual relationships with channel partners do not allow returns, rebates,
or price concessions.

The  price  of  subscriptions  is  generally  fixed  at  contract  inception  and  therefore,  the  Company's  contracts  do  not  contain  a  significant  amount  of  variable

consideration.

Revenue recognition is determined through the following steps:

•

•

•

•

•

Identification of the contract, or contracts, with a customer

Identification of the performance obligations in the contract

Determination of the transaction price

Allocation of the transaction price to the performance obligations in the contract

Recognition of revenue when, or as, performance obligations are satisfied

Subscription Revenue

Subscription revenue primarily consists of fees paid by customers to access the Company’s cloud-based platform, including support services. The Company's
subscription agreements generally have annual contractual terms and a smaller percentage have multi-year contractual terms. Revenue is recognized ratably over
the related contractual term beginning on the date that the platform is made available to a customer. Access to the platform represents a series of distinct services as
the Company continually provides access to and fulfills its obligation to the end customer over the subscription term. The series of distinct services represents a
single performance obligation that is satisfied over time. The Company recognizes revenue ratably because the customer receives and consumes the benefits of the
platform throughout the contract period. The Company's contracts are generally non-cancelable.

Professional Services and Other Revenue

Professional services revenue consists of implementation services sold with new subscriptions as well as professional services sold separately. Other revenue
includes training and education. Professional services arrangements are billed in advance, and revenue from these arrangements is recognized as the services are
provided, generally based on hours incurred. Training and education revenue is also recognized as the services are provided.

Contracts with Multiple Performance Obligations

Most  of  the  Company's  contracts  with  new  customers  contain  multiple  performance  obligations,  generally  consisting  of  subscriptions  and  professional
services. For these contracts, individual performance obligations are accounted for separately if they are distinct. The transaction price is allocated to the separate
performance obligations on a relative standalone selling price basis. Standalone selling prices are determined based on historical standalone selling prices, taking
into consideration overall pricing objectives, market conditions and other factors, including contract value, customer demographics and the number and types of
users within the contract.

Deferred
Revenue

The  Company's  contracts  are  typically  billed  annually  in  advance.  Deferred  revenue  includes  amounts  collected  or  billed  in  excess  of  revenue  recognized.

Deferred revenue is recognized as revenue as the related performance obligations are satisfied.

85

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Deferred revenue that will be recognized during the succeeding twelve-month period is recorded as a current liability and the remaining portion is recorded as a
noncurrent liability.

Cost
of
Revenue

Cost of subscription revenue consists primarily of third-party hosting services and data center capacity; employee-related costs directly associated with cloud
infrastructure  and  customer  support  personnel,  including  salaries,  benefits,  bonuses  and  stock-based  compensation;  amortization  expense  associated  with
capitalized software development costs; depreciation expense associated with computer equipment and software; certain fees paid to various third parties for the
use of their technology and services; and allocated overhead. Allocated overhead includes items such as information technology infrastructure, rent, and employee
benefit costs.

Cost  of  professional  services  and  other  revenue  consists  primarily  of  employee-related  costs  associated  with  these  services,  including  stock-based

compensation; third-party consultant fees; and allocated overhead.

Advertising
Costs

Advertising costs are expensed as incurred. Advertising expense was $17.8 million , $26.4 million and $13.7 million for the years ended January 31, 2017,

2018 and 2019 , respectively.

Research
and
Development

Research and development expenses consist primarily of employee-related costs for the design and development of the Company's platform, contractor costs
to  supplement  staff  levels,  third-party  web  services,  consulting  services,  and  allocated  overhead.  Research  and  development  expenses,  other  than  software
development costs qualifying for capitalization, are expensed as incurred.

Stock-Based
Compensation

The Company records stock-based compensation based on the grant date fair value of the awards, which include stock options and restricted stock units, and
recognizes the fair value of those awards as expense using the straight-line method over the requisite service period of the award. For restricted stock units that
contain performance conditions, the Company recognizes expense using the accelerated attribution method if it is probable the performance conditions will be met.
The Company estimates the grant date fair value of stock options using the Black-Scholes option-pricing model.

Stock-based  compensation  expense  related  to  purchase  rights  issued  under  the  2018  Employee  Stock  Purchase  Plan  (ESPP)  is  based  on  the  Black-Scholes
option-pricing model fair value of the estimated number of awards as of the beginning of the offering period. Stock-based compensation expense is recognized
using the straight-line method over the offering period.

The determination of the grant date fair value of stock-based awards is affected by the estimated fair value of the Company's common stock as well as other

assumptions and judgments, which are estimated as follows:

•

•

•

Fair Value Per Share of Common Stock . Because there was no public market for the Company's common stock prior to the IPO, the board of directors
determined  the  common  stock  fair  value  at  the  grant  date  by  considering  numerous  objective  and  subjective  factors,  including  contemporaneous
valuations  of  the  Company’s  common  stock,  actual  operating  and  financial  performance,  market  conditions,  and  performance  of  comparable  publicly
traded companies, business developments, the likelihood of achieving a liquidity event, and transactions involving preferred and common stock, among
other factors. Subsequent to the IPO, the Company determines the fair value of common stock as of each grant date using the market closing price of the
Company's Class B common stock on the date of grant.

Expected Term . The expected term is determined using the simplified method, which is calculated as the midpoint of the option’s contractual term and
vesting  period.  The  Company  uses  this  method  due  to  limited  stock  option  exercise  history.  For  the  ESPP,  the  expected  term  is  the  beginning  of  the
offering period to the end of each purchase period.

Expected Volatility . Since a public market for the Company's common stock did not exist prior to the IPO and, therefore, the Company does not have
sufficient trading history of its common stock, expected volatility is estimated based on the volatility of similar publicly held companies over a period
equivalent to the expected term of the awards.

86

2. Summary of Significant Accounting Policies (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

•

•

Risk-free Interest Rate . The risk-free interest rate is determined using U.S. Treasury rates with a similar term as the expected term of the option.

Expected  Dividend  Yield  .  The  Company  has  never  declared  or  paid  any  cash  dividends  and  does  not  presently  plan  to  pay  cash  dividends  in  the
foreseeable future. Consequently, the Company uses an expected dividend yield of zero.

Income
Taxes

The Company accounts for income taxes in accordance with the liability method of accounting for income taxes. Under this method, the Company recognizes
a liability or asset for the deferred income tax consequences of all temporary differences between the tax basis of assets and liabilities and their reported amounts in
the consolidated financial statements that will result in taxable or deductible amounts in future years when the reported amounts of the assets and liabilities are
recovered or settled. These deferred income tax assets or liabilities are measured using the enacted tax rates that will be in effect when the differences are expected
to affect taxable income.

Valuation allowances are provided when it is more-likely-than-not that some or all of the deferred income tax assets may not be realized. In assessing the need
for a valuation allowance, the Company has considered its historical levels of income, expectations of future taxable income and ongoing tax planning strategies.
Because of the uncertainty of the realization of its deferred tax assets, the Company has a full valuation allowance for domestic net deferred tax assets, including
net operating loss carryforwards, and tax credits related primarily to research and development. Realization of its deferred tax assets is dependent primarily upon
future U.S. taxable income.

Tax positions are recognized in the consolidated financial statements when it is more-likely-than-not the position will be sustained upon examination by the
tax authorities. The Company’s policy for recording interest and penalties related to income taxes, including uncertain tax positions, is to record such items as a
component of the provision for income taxes.

Concentrations
of
Risk
and
Significant
Customers

Financial  instruments  that  potentially  subject  the  Company  to  concentrations  of  credit  risk  consist  primarily  of  cash  and  cash  equivalents  and  accounts

receivable.

The  Company  maintains  its  cash  and  cash  equivalents  in  bank  accounts,  which  at  times  may  exceed  federally  insured  limits.  The  Company  has  not

experienced any losses in these instruments and believes it is not exposed to any significant risk with respect to cash and cash equivalents.

No single customer accounted for more than 10% of revenue for the years ended January 31, 2017, 2018 and 2019 or more than 10% of accounts receivable as

of January 31, 2018 and January 31, 2019 .

The  Company  is  primarily  dependent  upon  third  parties  in  order  to  meet  the  uptime  and  performance  requirements  of  its  customers.  Any  disruption  of  or

interference with the Company's use of these third parties would impact operations.

Net
Loss
per
Share

The Company computes net loss per share using the two-class method required for multiple classes of common stock and participating securities. The rights,
including  the  liquidation  and  dividend  rights,  of  the  Class  A  common  stock  and  Class  B  common  stock  are  substantially  identical,  other  than  voting  rights.
Accordingly,  the  Class  A  common  stock  and  Class  B  common  stock  share  equally  in  the  Company’s  net  losses.  Before  the  IPO,  the  Company’s  participating
securities  also included  convertible  preferred  stock. The holders  of convertible  preferred  stock did not have  a contractual  obligation  to share  in the Company’s
losses, and as a result net losses were not allocated to these participating securities.

Basic net loss per share is computed by dividing net loss by the weighted-average number of shares of common stock outstanding during the period. Diluted
net loss per share is computed by dividing net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding
during  the  period  increased  by  common  shares  that  could  be  issued  upon  conversion  or  exercise  of  other  outstanding  securities  to  the  extent  those  additional
common shares would be dilutive. The dilutive effect of potentially dilutive securities is reflected in diluted net loss per share by application of the treasury stock
method. During periods when the Company is in a net loss position, basic net loss per share is the same as diluted net loss per share as the effects of potentially
dilutive securities are anti-dilutive.

87

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

2. Summary of Significant Accounting Policies (Continued)

Recently
Adopted
Accounting
Pronouncements

ASU No. 2014-09

In May 2014, the Financial Accounting Standards Board or FASB issued Accounting Standards Update or ASU No. 2014-09, Revenue from Contracts with
Customers (Topic 606). Topic 606 establishes a principle for recognizing revenue upon the transfer of promised goods or services to customers in an amount that
reflects the considerations to which the entity expects to be entitled to in exchange for those goods or services. ASU No. 2014-09 also added Subtopic 340-40,
Other Assets and Deferred Costs - Contracts with Customers , which requires the deferral of incremental costs of obtaining a contract with a customer. Topic 606
and Subtopic 340-40 are collectively referred to herein as the "new standard."

The Company elected to early adopt the requirements of the new standard as of February 1, 2017 with an initial application date of February 1, 2016, utilizing
the full retrospective method of transition. The primary impact of adopting the new standard is the deferral of incremental costs of obtaining subscription contracts.
Prior to adopting the new standard, deferral of commissions was not required and the Company's policy was to expense commission costs as incurred. Under the
new standard, all incremental costs to obtain the contract are deferred if the period of benefit is greater than one year. These costs are amortized on a straight-line
basis over the period of benefit, the determination of which is discussed in the contract acquisition costs policy above.

ASU No. 2016-09

In  March  2016,  the  FASB issued  ASU No.  2016-09,    Compensation—Stock  Compensation (Topic 718): Improvements to Employee Share-Based Payment
Accounting  ,  which  simplifies  and  improves  several  aspects  of  the  accounting  for  employee  share-based  payment  transactions  such  as  the  income  tax
consequences, classification of awards as either equity or liabilities on the balance sheet, and classification of employee taxes paid on statement of cash flows when
an employer withholds shares for tax-withholding purposes. The standard also provides an accounting policy election to account for forfeitures as they occur. 

The  Company  elected  to  early  adopt  ASU  2016-09  as  of  February  1,  2016,  and  as  part  of  the  adoption  elected  to  account  for  forfeitures  as  they  occur.
Therefore,  stock-based  compensation  expense  for  the  years  ended  January  31,  2017,  2018  and  2019  has  been  calculated  based  on  actual  forfeitures  in  the
consolidated statements of operations, rather than the previous approach, which was net of estimated forfeitures. The net cumulative effect of this change of $0.6
million was recorded as a reduction to paid-in capital and accumulated deficit as of February 1, 2016. The other aspects of ASU 2016-09 did not have a material
impact on the Company's consolidated financial statements.

Recently
Issued
Accounting
Pronouncements

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which requires lessees to record most leases on the balance sheet and recognize the
expenses on the income statement in a manner similar to current practice. ASU 2016-02 states that a lessee would recognize a lease liability for the obligation to
make lease payments and a right-to-use asset for the right to use the underlying asset for the lease term. For public entities, the new standard is effective for fiscal
years  beginning  after  December  15,  2018  and  interim  periods  within  that  reporting  period.  For  all  other  entities,  this  standard  is  effective  for  annual  reporting
periods  beginning  after  December  15,  2019  and  interim  periods  within  annual  periods  beginning  after  December  15,  2020.  Early  adoption  is  permitted.  The
Company  expects  to  adopt  this  standard  as  of  February  1,  2020,  assuming  it  remains  an  emerging  growth  company.  The  Company  is  currently  evaluating  the
impact  to  its  consolidated  financial  statements  and  related  disclosures,  but  expects  assets  and  liabilities  related  to  leases  to  increase  as  a  result  of  adopting  this
standard.

3. Fair Value Measurements

Assets
Measured
at
Fair
Value
on
a
Recurring
Basis

Financial instruments recorded at fair value in the financial statements are categorized as follows:

•

•

Level 1: Observable inputs that reflect quoted prices for identical assets or liabilities in active markets.

Level 2: Observable inputs, other than Level 1 prices, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active or
other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

88

3. Fair Value Measurements (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

•

Level 3: Unobservable inputs reflecting management's assumptions incorporated in valuation techniques used to determine fair value. These assumptions
are required to be consistent with market participant assumptions that are reasonably available.

The following table summarizes the assets measured at fair value on a recurring basis as of January 31, 2018 and January 31, 2019 by level within the fair

value hierarchy (in thousands):

Cash equivalents:

Money market funds

Financial liability:

Series D-2 convertible preferred stock warrants

Cash equivalents:

Money market funds

Level 1

Level 2

Level 3

Total

January 31, 2018

15,210   $

—   $

—   $

15,210

—   $

—   $

229   $

229

Level 1

Level 2

Level 3

Total

January 31, 2019

170,998   $

—   $

—   $

170,998

$

$

$

There were no realized or unrealized losses or other-than-temporary impairments for money market funds as of January 31, 2018 and January 31, 2019 .

Level 3 instruments consisted of a liability related to warrants to purchase Series D-2 convertible preferred stock, which warrants were originally issued in
December  2017  (see  Note  9)  and  later  converted  to  warrants  to  purchase  Class  B  common  stock  in  April  2018  (see  Note  11)  (warrant  liability).  The  warrant
liability was recorded at fair value upon issuance and remeasured until the date the exercise price-related contingency on the warrants to purchase Class B common
stock  was resolved,  which  was  the  effective  date  of  the  Company's  IPO.  On  that  date,  the  liability  balance  was  reclassified  to  additional  paid-in  capital  within
stockholders' equity. As such, no warranty liability balances existed as of January 31, 2019 .

These warrant liabilities were estimated using assumptions related to the remaining contractual term of the warrants, the risk-free interest rate, the volatility of
comparable  public  companies  over  the  remaining  term  and  the  fair  value  of  underlying  shares.  The  significant  unobservable  inputs  used  in  the  fair  value
measurement of the warrant liabilities are the fair value of the underlying stock at the valuation date and the estimated term of the warrants. Generally, increases
(decreases)  in  the  fair  value  of  the  underlying  stock  and  estimated  term  would  result  in  a  directionally  similar  impact  to  the  fair  value  measurement,  and  are
recognized in other income (expense), net in the consolidated statements of operations.

89

 
 
 
 
 
 
   
   
   
 
   
   
   
 
 
 
 
 
 
   
   
   
3. Fair Value Measurements (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

The changes in the fair value of the Series D-2 convertible preferred stock and Class B common stock warrant liabilities were as follows (in thousands):

Balance as of January 31, 2017

Issuance of convertible preferred stock warrants

Decrease in fair value of convertible preferred stock warrants

Balance as of January 31, 2018

Decrease in fair value of convertible preferred stock warrants

Write-off of convertible preferred stock warrant liability due to conversion to warrants on Class B common stock

Issuance of Class B common stock warrants

Decrease in fair value of Class B common stock warrants

Reclassification to additional paid-in capital of Class B common stock warrant liability due to resolution of contingency

Balance as of January 31, 2019

$

$

—

257

(28)

229

(16)

(213)

166

(40)

(126)

—

At each reporting date or immediately prior to an event that changes the classification of the related warrants from liability to equity, the warrant liabilities are
remeasured to fair value using the Black-Scholes option-pricing model. The assumptions used as of January 31, 2018 and during the year ended January 31, 2019
were as follows:

Expected stock price volatility

Expected term

Risk-free interest rate

Expected dividend yield

January 31,

2018
45%

2.6 years

2.72%

—

2019
42% - 44%

2.6 - 3.0 years

2.54% - 2.60%

—

During the years ended January 31, 2017, 2018 and 2019 , the Company had no transfers between levels of the fair value hierarchy of its assets and liabilities

measured at fair value.

Fair
Value
of
Other
Financial
Instruments

The  carrying  amounts  of  certain  financial  instruments,  including  cash  held  in  banks,  accounts  receivable,  accounts  payable,  accrued  liabilities,  and  other

liabilities approximate fair value due to their short-term maturities and are excluded from the fair value tables above.

90

 
 
 
 
 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

4. Property and Equipment

Property and equipment, net consisted of the following (in thousands):

Computer equipment and software

Capitalized internal-use software development costs

Leasehold improvements

Furniture, vehicles and office equipment

Less accumulated depreciation and amortization

As of January 31,

2018

2019

$

$

16,201   $

11,823  

3,558  

2,430  

34,012  

(19,060)  

14,952   $

16,575

18,140

2,849

2,537

40,101

(27,506)

12,595

Depreciation and amortization expense related to property and equipment was $4.9 million , $8.1 million and $8.6 million for the years ended January 31,

2017, 2018 and 2019 , respectively.

The Company capitalized $4.9 million , $2.2 million and $6.3 million in software development costs during the years ended January 31, 2017, 2018 and 2019 ,
respectively. Amortization of capitalized software development costs was $1.5 million , $3.2 million and $3.9 million for the years ended January 31, 2017, 2018
and 2019 , respectively.

5. Intangible Assets

Intangible assets consisted of the following (in thousands):

Intellectual property excluding patents

Software licenses

Patents

Less accumulated amortization

As of January 31,

2018

2019

$

$

2,289   $

—  

950  

3,239  

(213)  

3,026   $

2,289

1,603

950

4,842

(427)

4,415

Amortization  expense  related  to  intangible  assets  was $0.3 million , $0.1 million and $0.2 million for the years  ended  January  31,  2017,  2018  and  2019  ,
respectively. Intellectual property excluding patents is considered an indefinite-lived asset due to the fact that it is renewable in perpetuity. Software licenses are
amortized  over  an  estimated  useful  life  of  three  years  .  The  patents  were  acquired  and  are  being  amortized  over  a  weighted-average  remaining  useful  life  of
approximately 8 years.

91

 
 
 
 
 
 
 
 
 
 
5. Intangible Assets (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

As of January 31, 2019 , future amortization expense for definite-lived intangible assets is estimated to be as follows (in thousands):

Year Ending January 31,

2020

2021

2022

2023

2024

Thereafter

6. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):

Accrued payroll taxes

Accrued expenses

Accrued commissions

Accrued benefits

Accrued bonus

Employee stock purchase plan liability

Sales and other taxes payable

Other accrued liabilities

92

$

$

614

614

481

80

80

257

2,126

As of January 31,

2018

2019

$

13,925   $

11,677  

6,120  

6,005  

7,200  

—  

966  

3,535  

12,251

8,688

6,495

6,142

5,338

3,848

1,409

3,968

$

49,428   $

48,139

 
 
 
 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

7. Deferred Revenue and Performance Obligations

Deferred
Revenue

Significant changes in the Company's deferred revenue balance for the years ended January 31, 2017, 2018 and 2019 were as follows (in thousands):

Beginning balance at February 1, 2016 (reflects cumulative effect adjustment from adoption of ASU 2014-09)

  $

32,064

Revenue recognized that was included in the deferred revenue balance at the beginning of the period:

Subscription

Professional services and other

Total

Increase due to billings excluding amounts recognized as revenue during the period

Balance as of January 31, 2017

Revenue recognized that was included in the deferred revenue balance at the beginning of the period:

Subscription

Professional services and other

Total

Increase due to billings excluding amounts recognized as revenue during the period

Balance as of January 31, 2018

Revenue recognized that was included in the deferred revenue balance at the beginning of the period:

Subscription

Professional services and other

Total

Increase due to billings excluding amounts recognized as revenue during the period

Balance as of January 31, 2019

Transaction
Price
Allocated
to
Remaining
Performance
Obligations

$

$

$

(26,964)    

(4,664)    

(42,383)    

(6,079)    

(61,283)    

(4,991)    

  $

(31,628)

49,500

49,936

(48,462)

69,482

70,956

(66,274)

89,220

93,902

Transaction price allocated to remaining performance obligations represents the remaining amount of revenue the Company expects to recognize from existing
noncancelable  contracts,  whether  billed  or  unbilled.  As  of  January  31,  2019  ,  approximately  $183.5  million  of  revenue  was  expected  to  be  recognized  from
remaining  performance  obligations  for  subscription  contracts.  The  Company  expects  to  recognize  approximately  $109.1 million of this amount during the year
ending January 31, 2020 , with an additional $42.5 million being recognized during the year ending January 31, 2021 , and the balance recognized thereafter. As of
January 31, 2019 , approximately $16.1 million of revenue was expected to be recognized from remaining performance obligations for professional services and
other contracts, $14.3 million of which is expected to be recognized during the year ending January 31, 2020 , and the balance recognized thereafter.

93

 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

8. Geographic Information

Revenue by geographic area is determined by the billing address of the customer. The following table sets forth revenue by geographic area (in thousands): 

United States

Outside the United States

Total

Percentage of revenue by geographic area:

United States

Outside the United States

Year Ended January 31,

2017

2018

2019

$

$

64,144

  $

88,748

  $

10,396

19,776

74,540

  $

108,524

  $

110,181

32,283

142,464

86%  

14%  

82%  

18%  

77%

23%

Other  than  the  United  States,  no  other  individual  country  exceeded  10%  of  total  revenue  for  the  years  ended  January  31,  2017,  2018  and  2019  .  As  of

January 31, 2019 , substantially all of the Company’s property and equipment was located in the United States.

9. Line of Credit and Credit Facility

Line
of
Credit

In  July  2016,  the  Company  entered  into  a    two -year  secured  line  of  credit  that  allowed  for  borrowings  up  to    $20.0 million  to fund working capital and
general corporate purposes with interest payable on the borrowed amounts at a floating rate equal to the prime rate plus 0.75% . The line of credit was secured by
the assets of the Company, excluding intellectual property. The Company was required to pay an annual commitment fee of  $50,000 and a fee of 0.25% per year
(payable quarterly) on the unused portion of the facility. Origination fees were amortized over the term of the facility as interest expense. Any amounts outstanding
under this facility were originally scheduled to be due and payable on July 18, 2018; however, in November 2017 the line of credit was canceled in conjunction
with the Company entering into a new credit facility with a different lender. This credit facility is described in further detail below.

The Company did no t make any draws on the line of credit during the term of the agreement.

Credit
Facility

In December 2017, the Company entered into an $80.0 million credit facility and drew $50.0 million at closing, which was scheduled to mature on January 1,
2021. The Company had until April 30, 2018 to request an additional term loan of up to $30.0 million under the credit facility. In April 2018, the Company entered
into  an  amendment  to  this  credit  facility  pursuant  to  which  the  Company  was  able  to  incur  an  additional  $20.0  million  in  term  loan  borrowings,  for  a  total
availability of $100.0 million under the amended facility. The Company drew the remaining $50.0 million during April 2018, which was scheduled to mature on
May 1, 2021. The credit facility is secured by substantially all of the Company's assets.

Under  the  amended  credit  facility,  the  Company  was  required  to  pay  a  $2.0  million  fee  upon  the  earlier  of  (1)  the  closing  of  a  transaction  in  which  the

Company was acquired by a third party and (2) December 4, 2027. The obligation to pay this $2.0 million fee terminated upon the closing of the IPO.

In January 2019, the Company entered into an amendment to this credit facility which extended the maturity date for both outstanding loans to October 1,

2022. The amendment also revised the maximum debt ratio financial covenant and increased the amount of the closing fee.

Each  term  loan  under  the  credit  facility  requires  interest-only  payments  until  the  maturity  date.  A  portion  of  the  interest  that  accrues  on  the  outstanding
principal of each term loan is payable in cash on a monthly basis, which portion accrues at a floating rate equal to the greater of (1) 7% and (2) three-month LIBOR
plus 5.5% per year. This interest rate was approximately 8.3% as of January 31, 2019 . In addition, a portion of the interest that accrues on the outstanding principal
of each term loan is

94

 
 
 
 
 
 
 
   
   
9. Line of Credit and Credit Facility (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

capitalized and added to the principal amount of the outstanding term loan on a monthly basis, which portion accrues at a fixed rate equal to 2.5% per year. There
were no amounts capitalized during the year ended January 31, 2017 , and $0.2 million and $2.3 million of interest was capitalized during the years ended January
31, 2018 and 2019 , respectively.

The amended credit facility requires a closing fee of $7.0 million to be paid on the earliest of (1) the date the term loan is prepaid, (2) the term loan maturity
date, which is October 1, 2022, and (3) the date the term loan becomes due and payable. Due to the long-term nature of the closing fee, it was recorded at present
value as an increase to other liabilities, noncurrent and an increase to debt issuance costs. The closing fee liability will be accreted to its full value over the term of
the loan, with such accretion recorded as interest expense in other income (expense), net in the consolidated statements of operations. As of January 31, 2018 , the
Company had incurred other upfront issuance fees of $1.2 million , with an additional $0.3 million incurred during the year ended January 31, 2019 , which were
also  recorded  as  debt  issuance  costs.  Debt  issuance  costs  are  presented  as  an  offset  to  the  outstanding  principal  balance  of  the  term  loans  on  the  consolidated
balance sheets and are being amortized as interest expense in other income (expense), net in the consolidated statements of operations over the term of the loan
using the effective interest rate method.

The balances in long-term debt consisted of the following:

Principal

Less: unamortized debt issuance costs

Net carrying amount

As of January 31,

2018

2019

$

$

50,201   $

(3,869)  

46,332   $

102,494

(5,249)

97,245

The $100.0 million credit facility as amended contains customary conditions to borrowing, events of default and covenants, including covenants that restrict
the  Company's  ability  to  dispose  of  assets,  make  material  changes  to  the  nature,  control  or  location  of  the  business,  merge  with  or  acquire  other  entities,  incur
indebtedness  or  encumbrances,  make  distributions  to  holders  of  the  Company's  capital  stock,  make  investments  or  enter  into  transactions  with  affiliates.  In
addition, the Company is required to comply with a financial covenant based on the ratio of outstanding indebtedness to annualized recurring revenue. Under the
amended facility, the minimum ratio is 0.85 on January 31, 2019 and April 30, 2019; 0.80 on July 31, 2019 and October 31, 2019; 0.75 on January 31, 2020 and
April 30, 2020; 0.70 on July 31, 2020 and October 31, 2020; 0.65 on January 31, 2021 and April 30, 2021; and 0.60 on July 31, 2021 through the maturity date.
The credit facility defines annualized recurring revenue as four times the Company's aggregate revenue for the immediately preceding quarter (net of recurring
discounts and discounts for periods greater than one year ) less the annual contract value of any customer contracts pursuant to which the Company was advised
during such quarter would not be renewed at the end of the current term plus annual contract value of existing customer contract increases during such quarter.
This covenant  is measured  quarterly  on a  three -month trailing  basis. Upon the occurrence  of an event of default,  such as non-compliance  with covenants, any
outstanding principal, interest and fees become due immediately. The Company was in compliance with the covenant terms of the credit facility at January 31,
2018 and January 31, 2019 .

The Company incurred interest expense of $0.1 million , $1.2 million and $11.1 million for the years ended January 31, 2017, 2018 and 2019 , respectively.

Stock
Warrants

In connection with the credit facility described above, in December 2017 the Company issued fully vested warrants to purchase 28,462 shares of Series D-2
convertible preferred stock (Series D-2 warrants) with an exercise price of $126.47 per share. The fair value of the Series D-2 warrants at the time of issuance was
recorded  as  an  increase  to  debt  issuance  costs.  In  connection  with  the  April  2018  amendment,  the  Series  D-2  warrants  were  amended  to  warrants  to  purchase
66,664 shares of Class B common stock with an exercise price of $45.00 per share (common warrants). Upon execution of the April 2018 amendment, unamortized
debt issuance costs related to the Series D-2 warrants were adjusted based on the difference in fair value of the Series D-2 warrants and the common warrants at the
time of the April 2018 amendment. In connection with the January 2019 amendment to the credit facility, the common warrants were amended to be exercisable
for an aggregate of 125,000 shares of Class B common stock at an exercise price of $17.8736 per share (amended common warrants). Upon execution of

95

 
 
 
9. Line of Credit and Credit Facility (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

the January 2019 amendment, unamortized debt issuance costs related to the common warrants were adjusted based on the difference in fair value of the common
warrants and the amended common warrants at the time of the January 2019 amendment. See Note 11 for further details regarding stock warrants.

10. Commitments and Contingencies

Litigation

Liabilities  for loss contingencies  arising  from claims,  assessments,  litigation,  fines, and penalties  and other  sources  are  recorded  when it  is probable that  a

liability has been incurred and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.

The Company is involved in legal proceedings from time to time arising in the normal course of business. As of January 31, 2018 and January 31, 2019 , there

were no significant outstanding claims against the Company.

Warranties
and
Indemnification

The  Company’s  subscription  services  are  generally  warranted  to  perform  materially  in  accordance  with  the  terms  of  the  applicable  customer  service  order
under normal use and circumstances. Additionally, the Company’s arrangements generally include provisions for indemnifying customers against liabilities if its
subscription  services  infringe  a  third  party’s  intellectual  property  rights.  Furthermore,  the  Company  may  also  incur  liabilities  if  it  breaches  the  security  or
confidentiality  obligations  in  its  arrangements.  To  date,  the  Company  has  not  incurred  significant  costs  and  has  not  accrued  a  liability  in  the  accompanying
consolidated financial statements as a result of these obligations.

The Company has entered into service-level agreements with some of its customers defining levels of uptime reliability and performance and permitting those
customers to receive credits for prepaid amounts related to unused subscription services if the Company fails to meet certain of the defined service levels. In very
limited instances, the Company allows customers to early terminate their agreements if the Company repeatedly or significantly fails to meet those levels. If the
Company repeatedly or significantly fails to meet contracted upon service levels, a contract may require a refund of prepaid unused subscription fees. To date, the
Company has not experienced any significant failures to meet defined levels of uptime reliability and performance as set forth in its agreements and, as a result, the
Company has not accrued any liabilities related to these agreements in the consolidated financial statements.

Operating
Leases

The Company has entered into noncancelable operating lease arrangements, primarily for office space, with various expiration dates through 2027. Certain of
the leases include periods of free rent beginning with the lease effective date and increasing rental rates over the term of the leases. The Company recognizes rent
expense  on a  straight-line  basis  over  the  lease  period  and  has  accrued  for  rent  expense  incurred  but  not  paid.  Rent  expense  under  operating  leases  totaled  $4.2
million , $5.3 million and $7.1 million for the years ended January 31, 2017, 2018 and 2019 , respectively.

Future minimum lease payments under noncancelable operating leases were as follows as of January 31, 2019 (in thousands):

Year Ending January 31:

2020

2021

2022

2023

2024

Thereafter

Total 
Payments

Expected Sublease
Income

Net 
Payments

$

$

7,162   $

(449)   $

3,258  

1,571  

1,113  

1,144  

4,799  

(706)  

(619)  

(338)  

—  

—  

19,047   $

(2,112)   $

6,713

2,552

952

775

1,144

4,799

16,935

96

 
 
 
 
   
   
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

10. Commitments and Contingencies (Continued)

Other
Purchase
Commitments

The Company has also entered into certain noncancelable contractual commitments related to cloud infrastructure services in the ordinary course of business.
As of January  31,  2019  , these commitments  were $10.7 million and $20.0 million ,  which  are  due  during  the  fiscal  years  ending  January  31,  2020  and  2021,
respectively.

11. Stockholders' (Deficit) Equity

Convertible
Preferred
Stock

The Company previously issued several series of convertible preferred stock, each with such designations, rights, qualifications, limitations, and restrictions as
set forth in the Company’s certificate of incorporation, as in effect prior to the IPO. Immediately prior to the completion of the IPO, as described in Note 1, all
shares  of  convertible  preferred  stock  then  outstanding  were  automatically  converted  into  3,263,659 shares  of  Class  A  common  stock  and  10,835,278 shares of
Class B common stock.

Preferred
Stock

The Company's Board of Directors has the authority, without further action by the Company's stockholders, to issue up to  10,000,000  shares of preferred
stock in one or more series and to fix the rights, preferences, and privileges thereof, including voting rights. As of January 31, 2018 and January 31, 2019 , no
shares of preferred stock were issued and outstanding.

Common
Stock

The  Company  has    two  classes  of  common  stock,  Class  A  and  Class  B.  Each  share  of  Class  A  common  stock  is  entitled  to  40 votes  per  share  and  is
convertible  at  any  time  into  one share  of  Class  B  common  stock.  Each  share  of  Class  A  common  stock  will  convert  automatically  into  one  share  of  Class  B
common stock upon any transfer, whether or not for value. Each share of Class B common stock is entitled to one vote per share. Holders of Class A common
stock  and  Class  B  common  stock  vote  together  as  a  single  class  on  all  matters  (including  the  election  of  directors)  submitted  to  a  vote  of  stockholders,  unless
otherwise required by law or the Company's certificate  of incorporation. Subject to preferences  that may be applicable  to any then-outstanding preferred  stock,
holders of Class A common stock and Class B common stock are entitled to receive dividends, if any, as may be declared by the Company's board of directors.

At January 31, 2018 and January 31, 2019 , there were 3,700,000 shares of Class A common stock authorized. There were no shares of Class A common stock

issued and outstanding at January 31, 2018 and 3,263,659 shares of Class A common stock issued and outstanding at January 31, 2019 .

At January 31, 2018 and January 31, 2019 , there were 21,200,000 and 500,000,000 shares of Class B common stock authorized, respectively, and 1,638,648

and 23,434,542 shares of Class B common stock issued and outstanding, respectively.

Class
B
Common
Stock
Warrants

In connection with the amendment to the credit facility that occurred in April 2018, the warrants to purchase 28,462 shares of Series D-2 convertible preferred
stock  described  in  Note  9  were  amended  to  warrants  to  purchase  66,664 shares  of  Class  B  common  stock  at  an  exercise  price  equal  to  $45.00 per  share.  The
warrants  are  exercisable  at  any  time  prior  to  expiration,  which  was  to  occur  on  the  earlier  of  the  third  anniversary  of  the  IPO  or  December  2027.  Due  to  the
exercise price-related contingency that existed with the Class B common stock warrants, they were being accounted for as a liability and were included in other
liabilities, noncurrent on the consolidated balance sheets. The liability was revalued each reporting period until the contingency was resolved and the change in fair
value  was  recorded  in  other  income  (expense),  net.  The  contingency  was  resolved  on  the  effective  date  of  the  Company's  IPO,  at  which  time  the  liability  was
remeasured to fair value and the remaining liability balance was reclassified to additional paid-in capital within stockholders' equity.

In connection with the January 2019 amendment to the credit facility, the warrants to purchase 66,664 shares of Class B common stock were amended to be
exercisable for an aggregate of 125,000 shares of Class B common stock at an exercise price of $17.8736 per share. The warrants are exercisable at any time prior
to expiration, which occurs on June 28, 2021 (the third anniversary of the IPO). The difference in the fair value of the Class B common stock warrants at the time
of  the  amendment  to  the  credit  facility  in  January  2019  associated  with  the  increase  in  shares  and  the  lower  exercise  price  was  recorded  as  an  adjustment  to
additional paid-in capital and debt issuance costs.

97

11. Stockholders' (Deficit) Equity (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

In connection with the line of credit signed in July 2016, the Company issued a warrant to purchase 3,333 shares of Class B common stock with a strike price

of $34.35 per share. The warrant expires ten years from the date of issuance.

In connection with a loan signed in November 2011 and for which the last principal payment was made in September 2015, the Company issued a warrant to

purchase 3,729 shares of Class B common stock with a strike price of $4.80 per share. The warrant expires ten years from the date of issuance.

At January 31, 2018 and January 31, 2019 , all warrants were outstanding and exercisable.

12. Equity Incentive Plans

In April 2011, Domo established the 2011 Equity Incentive Plan (2011 Plan), which was amended in September 2011 to provide for the issuance of stock
options and other stock-based awards. In June 2018, the Company adopted the 2018 Equity Incentive Plan (2018 Plan). The 2018 Plan provides for the grant of
incentive and nonstatutory stock options, restricted stock, RSUs, stock appreciation rights, performance units, and performance shares to employees, consultants,
and members of the Company's board of directors.

A total of  5,238,423  shares of Class B common stock were initially reserved for issuance under the 2018 Plan. The number of shares available for issuance
under the 2018 Plan also includes an annual increase on the first day of each fiscal year equal to the least of: (1)  3,500,000  shares; (2)   5%  of the outstanding
shares of Class A and Class B common stock as of the last day of the immediately preceding fiscal year; and ( 3) such other amount as the Company's board of
directors may determine no later than the last day of the immediately preceding year . As of January 31, 2019 , there were 4,466,868 shares available for grant
under the 2018 Plan.

In connection with the IPO, the 2011 Plan was terminated. With the establishment of the 2018 Plan, the Company no longer grants equity-based awards under
the  2011  Plan  and  any  shares  that  expire,  terminate,  are  forfeited  or  repurchased  by  the  Company,  or  are  withheld  by  the  Company  to  cover  tax  withholding
obligations, under the 2011 Plan, will become available for future grant under the 2018 Plan.

The Company recognized stock-based compensation expense related to its equity incentive plans as follows (in thousands):

Cost of revenue:

Subscription

Professional services and other

Sales and marketing

Research and development

General and administrative

Interest expense

Total

Year Ended January 31,

2017

2018

2019

$

46   $

45  

1,930  

2,206  

5,099  

17  

48   $

40  

1,845  

2,311  

5,090  

36  

219

154

7,387

6,519

7,492

30

$

9,343   $

9,370   $

21,801

98

 
 
 
 
 
   
   
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

12. Equity Incentive Plans (Continued)

Stock
Options

Stock options typically vest over a four year period and have a term of ten years from the date of grant. The weighted-average grant-date fair value of stock
options granted was $12.89 per share and $13.20 per share for the years ended January 31, 2017 and 2018, respectively. No stock options were granted during the
year ended January 31, 2019 . The grant-date fair value of stock options was estimated using the Black-Scholes option-pricing model with the following weighted-
average assumptions:

Expected stock price volatility

Expected term

Risk-free interest rate

Expected dividend yield

Fair value of common stock

Year Ended January 31,

2017
48 %

6 years

1.28% - 1.42%

—

$27.60

2018
47 %

6 years

1.83 %

—

$28.20

The following table sets forth the outstanding common stock options and related activity for the years ended January 31, 2017, 2018 and 2019 :

Shares
Subject to Outstanding
Options

Weighted- Average
Exercise
Price per Share

Weighted-Average
Remaining Contractual
Term (years)

Aggregate Intrinsic Value
(in thousands)

Outstanding as of January 31, 2016

2,312,633   $

Granted

Exercised

Forfeited

Expired

Outstanding as of January 31, 2017

Granted

Exercised

Forfeited

Expired

Outstanding as of January 31, 2018

Exercised

Forfeited

Expired

Outstanding as of January 31, 2019

Vested and exercisable at January 31, 2019

399,239  

(113,546)  

(45,702)  

(10,599)  

2,542,025  

161,715  

(111,688)  

(102,828)  

(23,982)  

2,465,242  

(367,991)  

(101,782)  

(139,130)  

1,856,339   $

1,709,661   $

20.20  

27.60    

6.58    

33.64    

22.21    

21.72  

28.20    

12.00    

35.79    

31.63    

21.90  

6.09    

30.69    

34.06    

23.64  

23.20  

8.0   $

59,509

7.3  

19,377

6.4  

12,185

5.6   $

5.4   $

8,443

8,443

The aggregate intrinsic value of options exercised was $2.8 million , $2.5 million and $4.5 million for the years ended January 31, 2017, 2018 and 2019 ,
respectively. The intrinsic value represents the excess of the estimated fair value of the Company's common stock on the date of exercise over the exercise price of
each option. The intrinsic value of options as of January 31, 2019 is based on the market closing price of the Company's Class B common stock on that date.

As of January 31, 2019 , there was $1.8 million of unrecognized stock-based compensation expense related to outstanding stock options which is expected to

be recognized over a weighted-average period of 1.2 years.

99

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

12. Equity Incentive Plans (Continued)

Restricted
Stock
Units

Restricted stock units (RSUs) granted under the Plan vest and settle upon the satisfaction of a service-based condition and, for RSUs granted prior to the IPO,
a liquidity  event-related  performance  vesting condition.  The service-based  condition  for these awards is generally  satisfied  over three or four years with a cliff
vesting period of one or two years and quarterly vesting thereafter. Some RSUs have a two -year vesting schedule, with one third of the RSUs vesting at twelve,
eighteen, and twenty-four months. Upon the effectiveness of the registration statement for the Company's IPO, which was June 28, 2018, the liquidity event-related
performance vesting condition associated with RSUs granted prior to the IPO was deemed probable of being satisfied. As a result, the Company recognized stock-
based compensation related to these RSUs using the accelerated attribution method of  $6.6 million  attributable to service prior to such effective date.

The following table sets forth the outstanding RSUs and related activity for the years ended January 31, 2017, 2018 and 2019 :

Outstanding as of January 31, 2016

Granted

Outstanding as of January 31, 2017

Granted

Canceled

Outstanding as of January 31, 2018

Granted

Vested

Canceled

Outstanding as of January 31, 2019

Number of Shares

Weighted- Average Grant
Date Fair Value

—   $

33,666  

33,666  

988,601  

(21,041)  

1,001,226  

1,743,393  

(12,625)  

(403,872)  

2,328,122   $

—

27.60

27.60

23.40

27.60

23.40

18.06

27.60

21.29

19.77

As of January 31, 2019 , there was $30.7 million of unrecognized stock-based compensation expense related to outstanding RSUs which is expected to be

recognized over a weighted-average period of 2.1 years.

Employee
Stock
Purchase
Plan

In  June  2018,  the  Company's  board  of  directors  adopted  the  ESPP  and  a  total  of    1,047,684  shares  of  Class  B  common  stock  were  initially  reserved  for
issuance under the ESPP. The number of shares of Class B common stock available for issuance under the ESPP increases on the first day of each fiscal year equal
to the least of: (1)  1,050,000  shares of Class B common stock, (2)  1.5%  of the outstanding shares of Class A and Class B common stock of the Company on the
last  day of the immediately  preceding  fiscal  year,  and (3)  such other  amount  as the administrator  of the ESPP may determine  on or before the last  day of the
immediately preceding year .

The ESPP generally provides for consecutive overlapping  24 -month offering periods comprised of  four   six -month purchase periods; provided, however,
that the first purchase period in the first offering period will have a duration of approximately nine months . The offering periods are scheduled to start on the first
trading day on or after April 1 and October 1 of each year. The first offering period commenced on June 29, 2018 and is scheduled to end on the first trading day
on or after October 1, 2020. The ESPP is intended to qualify as a tax-qualified plan under Section 423 of the Internal Revenue Code and permits participants to
elect to purchase shares of Class B common stock through payroll deductions of up to 15% of their eligible compensation . A participant may purchase a maximum
of  2,000  shares during each purchase period.

Amounts  deducted  and  accumulated  by  the  participant  will  be  used  to  purchase  shares  of  Class  B  common  stock  at  the  end  of  each  purchase  period.  The
purchase price of the shares will be  85%  of the lower of the fair market value of Class B common stock on the first trading day of each offering period or the fair
market value of Class B common stock on the applicable exercise date . If the fair market value of a share of Class B common stock on the exercise date of an
offering period is less than it was on the first trading day of that offering period, participants automatically will be withdrawn from that offering period following

100

 
 
12. Equity Incentive Plans (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

their purchase of shares on the exercise date and will be re-enrolled in a new offering period. Participants may end their participation at any time during an offering
period and will be paid their accrued contributions that have not yet been used to purchase shares of Class B common stock. Participation ends automatically upon
termination of employment.

As of January 31, 2019 , a total of 833,512 shares were issuable to employees based on contribution elections made under the ESPP and no shares had yet
been purchased. As of January 31, 2019 , total unrecognized stock-based compensation related to the ESPP was $4.1 million , which is expected to be recognized
over a weighted-average period of 1.7 years .

The  fair  value  of  the  purchase  rights  for  the  ESPP  are  estimated  on  the  date  of  grant  using  the  Black-Scholes  option-pricing  model  with  the  following

assumptions:

Expected stock price volatility

Expected term

Risk-free interest rate

Expected dividend yield

13. Income Taxes

The components of the income tax provision were as follows (in thousands):

Current income provision:

Federal

State

Foreign

Deferred income tax provision:

Federal

State

Foreign

31% - 36%

0.75 - 2.25 years

2.22% - 2.54%

–

Year Ended January 31,

2017

2018

2019

$

—   $

—   $

89  

443  

532  

45  

8  

188  

241  

3  

233  

236  

(32)  

12  

169  

149  

Provision for income taxes

$

773   $

385   $

101

—

9

1,137

1,146

(125)

(39)

266

102

1,248

 
 
 
 
 
   
   
 
 
   
   
 
13. Income Taxes (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

Total income tax expense differed from the amounts computed by applying the U.S. federal income tax rate to income before income tax expense as a result of

the following (in thousands):

Tax benefit at U.S. federal statutory rate (1)

State income taxes, net of federal tax benefit

Non-deductible expenses

Foreign taxes

Stock-based compensation

Research and development credits

Change in valuation allowance

Deferred tax effect of Tax Act rate change

Other

Provision for income taxes

Year Ended January 31,

2017

2018

2019

$

(61,998)   $

(57,992)   $

(10,841)  

1,522  

37  

1,081  

(1,784)  

72,769  

—  

(13)  

773   $

(11,679)  

1,095  

48  

896  

(2,516)  

(15,199)  

85,725  

7  

385   $

$

(32,143)

(10,114)

997

697

1,469

(2,618)

42,975

—

(15)

1,248

________________
(1) The statutory tax rates used in this analysis were 34% , 33% and 21% for the years ended January 31, 2017, 2018 and 2019 , respectively. The rate used for the year ended

January 31, 2018 takes into account the number of days in the fiscal year after the Tax Cuts and Jobs Act was enacted where the statutory rate decreased to 21% .

The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and liabilities were as follows (in thousands):

Deferred tax assets:

Net operating loss carryforwards

Stock based compensation

Accruals and other reserves

Research and development credit carryforwards

Other

Gross deferred tax assets

Valuation allowance

Total deferred tax assets, net of valuation allowance

Deferred tax liabilities:

Contract acquisition costs

Capitalized software

Basis difference in intangible assets

Total deferred tax liabilities

Net deferred tax liabilities

As of January 31,

2018

2019

$

186,299   $

223,765

6,892  

5,821  

9,615  

1,871  

210,498  

(203,704)  

6,794  

(5,132)  

(1,929)  

(471)  

(7,532)  

$

(738)   $

9,784

4,222

12,729

5,229

255,729

(246,679)

9,050

(6,987)

(2,581)

(297)

(9,865)

(815)

In  assessing  whether  deferred  tax  assets  should  be  recog  nized, the  Company considered whether it  is  more-likely-than-not that  some  portion  or  all  of  the
deferred tax assets would be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods
in  which  those  temporary  differences  become  deductible.  The  Company  considered  the  scheduled  reversal  of  deferred  tax  liabilities,  projected  future  taxable
income, and tax planning strategies

102

 
 
 
 
 
 
 
 
   
 
 
   
 
   
13. Income Taxes (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

in making this assessment. The Company determined it was more-likely-than-not that its domestic deferred tax assets would not be realized as of January 31, 2018
and 2019 and, accordingly, recorded a full valuation allowance. Net deferred tax liabilities are included in other liabilities, noncurrent on the consolidated balance
sheets.

In  December  2017,  the  Tax  Cuts  and  Jobs  Act  (Tax  Act)  was  enacted,  which  resulted  in  widespread  changes  to  the  U.S.  tax  code.  One  such  change  was
establishing a flat corporate income tax rate of 21% to replace previous rates that ranged from 15% to 35% . As a result, the Company remeasured its U.S. deferred
tax assets and liabilities as of January 31, 2018 to reflect the lower rate expected to apply when these temporary differences reverse.

The  remeasurement  resulted  in  a  reduction  in  deferred  tax  assets  of  $85.7  million  .  This  was  fully  offset  by  a  corresponding  change  to  the  Company’s
valuation allowance. The Tax Act also provides for a transition to a new territorial system of taxation and generally requires companies to include certain untaxed
foreign earnings of non-U.S. subsidiaries into taxable income in 2017. As a result, the Company realized a one-time deemed income inclusion of deferred foreign
income from the Company's non-U.S. subsidiaries of $0.7 million , which income was offset by the Company's net operating losses.

In December 2017, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax Cuts and Jobs Act (SAB 118),
which allowed the Company to record provisional amounts during a measurement period not to extend beyond one year of the enactment date. As of  January 31,
2019 , the Company has finalized all provisional amounts related to the Tax Act. Finalizing provisional adjustments related to the Tax Act did not have a material
impact on the Company's consolidated financial statements as of  January 31, 2019 .

As of January 31, 2019 , the Company had federal and state NOLs available to offset future taxable income, if any, of $815.1 million and $1,048.5 million ,
respectively. The federal NOLs will begin to expire in 2028 . The state NOLs will expire depending upon the various rules in the states in which the Company
operates.  Full  realization  of the  NOLs is dependent  on generating  sufficient  taxable  income  prior  to their  expiration.  The ability  to  realize  the NOLs and other
deferred tax assets could also be limited by previous or future changes in ownership in accordance with rules in Internal Revenue Code Section 382.

As of January 31, 2019 , the Company also had unused federal and state research and development tax credits of $12.2 million and $6.0 million , respectively.
The federal credits begin to expire in 2020 and the state credits began to expire in 2016 . As of January 31, 2019 , the Company also had foreign tax credits of $0.4
million which begin to expire in 2020 .

During the fiscal years ended years ended January 31, 2017, 2018 and 2019 , the aggregate changes in the total gross amount of unrecognized tax benefits

were as follows (in thousands):

Beginning balance

(Decrease) increase in unrecognized tax benefits taken in prior years

Increase in unrecognized tax benefits related to current year

Year Ended January 31,

2017

2018

2019

$

$

2,055   $

2,737   $

(27)  

709  

675  

225  

2,737   $

3,637   $

3,637

872

49

4,558

The total amount of unrecognized tax benefits that, if recognized, would affect the effective tax rate is zero due to the valuation allowance. The Company does

not expect a significant change in its unrecognized tax benefits over the next twelve months.

The Company files U.S. federal, U.S. state and foreign tax returns. For both federal and state tax returns, the Company is subject to examination for tax years
since 2009 due to carry forward of net operating losses and research and development credits. The Company could be subject to examination in Japan for tax years
since 2011 , in the UK for tax years since 2014 and in Australia for tax years since 2015 .

The  Company  paid  income  taxes  of  $0.2  million  , $0.5  million  and $0.8  million  during  the  years  ended  years  ended  January  31,  2017,  2018  and  2019  ,

respectively.

103

 
 
 
 
 
Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

14. Net Loss Per Share (Continued)

14. Net Loss Per Share

The Company computes net loss per share using the two-class method required for multiple classes of common stock and participating securities. The rights,
including  the  liquidation  and  dividend  rights,  of  the  Class  A  common  stock  and  Class  B  common  stock  are  substantially  identical,  other  than  voting  rights.
Accordingly,  the  Class  A  common  stock  and  Class  B  common  stock  share  equally  in  the  Company’s  net  losses.  Before  the  IPO,  the  Company’s  participating
securities  also included  convertible  preferred  stock. The holders  of convertible  preferred  stock did not have  a contractual  obligation  to share  in the Company’s
losses, and as a result net losses were not allocated to these participating securities.

The following tables set forth the calculation of basic and diluted net loss per share during the periods presented. The shares issued in the IPO and the shares
of Class A and Class B common stock issued upon conversion of the outstanding shares of convertible preferred stock in the IPO are included in the table below
weighted for the period outstanding in the years ended January 31, 2017, 2018 and 2019 (in thousands, except per share amounts):

Numerator:

Net loss

Denominator:

Weighted-average number of shares used in
computing net loss per share, basic and
diluted

Net loss per share, basic and diluted

$

$

2017

2018

2019

Class A

Class B

Class A

Class B

Class A

Class B

Year Ended January 31,

—   $

(183,120)   $

—   $

(176,562)   $

(18,305)   $

(136,004)

—  

—   $

1,466  

(124.90)   $

—  

—   $

1,595  

(110.70)   $

1,941  

(9.43)   $

14,417

(9.43)

Since  the Company  was in  a  loss position  for all  periods  presented,  basic  net loss  per  share  is  the  same  as  diluted  net  loss per  share  for all  periods  as  the
inclusion of all potential common shares outstanding would have been anti-dilutive. The weighted-average impact of potentially dilutive securities that were not
included in the diluted per share calculations because they would be anti-dilutive was as follows:

Convertible preferred stock on an if-converted basis

Options to purchase common stock

Restricted stock units

Common stock warrants

15. Employee Benefit Plan

Year Ended January 31,

2017
13,288,510  

676,467  

—  

3,179  

2018
13,938,953  

553,581  

—  

3,023  

2019
5,716,829

469,936

310,811

4,357

13,968,156  

14,495,557  

6,501,933

The Company has a defined contribution retirement savings plan qualified under Section 401(k) of the Internal Revenue Code (IRC), which is a pretax savings
plan  covering  substantially  all  employees.  Under  the  plan,  employees  may  contribute  up  to  50%  of  their  pretax  salary,  subject  to  certain  IRC  limitations.
Employees are eligible to participate beginning on the first day of the month following their first 30 days of employment. The Company recorded expenses for
contributions to its retirement savings plan of $2.9 million , $3.2 million and $3.4 million during the years ended January 31, 2017, 2018 and 2019 , respectively.

16. Related Party Transactions

Certain members of the Company's board of directors serve as directors of and/or are executive officers of and, in some cases, are investors in, companies that
are customers or vendors of the Company. Certain of the Company’s executive officers also serve as directors of or serve in an advisory capacity to companies that
are customers or vendors of the Company. As of

104

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
   
   
   
   
   
 
 
 
 
 
16. Related Party Transactions (Continued)

Domo, Inc.

Notes to Consolidated Financial Statements (Continued)

January 31, 2018 and January 31, 2019 , the Company had $0.6 million and $0.6 million receivable from these customers, respectively. As of January 31, 2018 and
January 31, 2019 , amounts payable to these vendors were immaterial. During the years ended January 31, 2017, 2018 and 2019 , the Company recognized revenue
of $0.8 million , $1.6 million and $1.9 million , respectively, related to these customers. During the years ended January 31, 2017, 2018 and 2019 , the Company
recognized expense of $1.2 million , $0.8 million and $0.7 million , respectively, related to these vendors.

The Company previously utilized an aircraft owned by one of the Company's executive officers on an as-needed basis. This arrangement was terminated in
June 2018. The Company recorded expenses related to usage of the aircraft of $0.9 million , $0.7 million and $0.3 million during the years ended January 31, 2017,
2018 and 2019 , respectively.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation
of
Disclosure
Controls
and
Procedures

Our  management,  with  the  participation  of  our  principal  executive  officer  and  principal  financial  officer,  has  evaluated  the  effectiveness  of  our  disclosure
controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act)), as of the end of
the period covered by this Annual Report on Form 10-K. Based on such evaluation, our principal executive officer and principal financial officer have concluded
that as of such date, our disclosure controls and procedures were effective at a reasonable assurance level.

Management's
Report
on
Internal
Control
Over
Financial
Reporting

This Annual Report on Form 10-K does not include a report of management's assessment regarding internal control over financial reporting or an attestation

report of our independent registered public accounting firm due to a transition period established by the rules of SEC for newly public companies.

Changes
in
Internal
Control
Over
Financial
Reporting

There  was  no  change  in  our  internal  control  over  financial  reporting  (as  defined  in  Rules  13a-15(f)  and  15d-15(f)  under  the  Exchange  Act)  that  occurred
during the period covered by this Annual Report on Form 10-K that has materially affected, or is reasonably likely to materially affect, our internal control over
financial reporting. 

Inherent
Limitations
on
Effectiveness
of
Disclosure
Controls
and
Procedures

Our management, including our principal executive officer and principal financial officer, do not expect that our disclosure controls and procedures or our
internal  control  over  financial  reporting  will  prevent  all  errors  and  all  fraud.  A  control  system,  no  matter  how  well  designed  and  operated,  can  provide  only
reasonable, not absolute, assurance  that the objectives  of the control system are met. Further, the design of a control system must reflect the fact that there are
resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation
of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities
that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented
by the individual acts of some persons, by collusion of two or more people or by management override of the controls. The design of any system of controls is also
based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals
under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or
procedures may deteriorate. Due to inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

105

Item 9B. Other Information

None.

Item 10. Directors, Executive Officers and Corporate Governance

PART III

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2019 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2019 .

Our board of directors has adopted a Code of Business Conduct and Ethics, or the Code of Conduct, that applies to all officers, directors and employees, which
is available on our website at ir.domo.com under "Governance". The nominating and corporate governance committee of our board of directors is responsible for
overseeing  the  Code  of  Conduct  and  must  approve  any  waivers  of  the  Code  of  Conduct  for  employees,  executive  officers  and  directors.  We  expect  that  any
amendments  to  the  Code of  Conduct,  or  any  waivers  of its  requirements,  will  be  disclosed  on our website,  as  required  by applicable  law or  the  Nasdaq  listing
standards.

Item 11. Executive Compensation

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2019 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2019 .

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2019 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2019 .

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2019 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2019 .

Item 14. Principal Accountant Fees and Services

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2019 Annual Meeting of Stockholders. The Proxy

Statement will be filed with the Securities and Exchange Commission within 120 days of the fiscal year ended January 31, 2019 .

Item 15. Exhibits, Financial Statement Schedules

The following documents are filed as a part of this Annual Report on Form 10-K:

(a) Financial Statements

PART IV

The  information  concerning  our  financial  statements,  including  the  Report  of  Independent  Registered  Public  Accounting  Firm  required  by  this  item  is
incorporated by reference  herein to the section of this Annual Report on Form 10-K in Item 8, entitled “Consolidated Financial Statements  and Supplementary
Data.”

(b) Financial Statement Schedules

All schedules have been omitted because the required information is not present or not present in amounts sufficient to require submission of the schedules, or

because the information required is included in Item 8, entitled “Consolidated Financial Statements and Supplementary Data.”

(c) Exhibits 

106

See the Exhibit Index immediately following the signature page of this Annual Report on Form 10-K.

Item 16. Form 10-K Summary

None.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned,

thereunto duly authorized.

Date: April 12, 2019  

  DOMO, INC.

  By:

/s/ Joshua G. James

Joshua G. James

Founder and Chief Executive Officer

(Principal Executive Officer)

Date: April 12, 2019  

  By:

/s/ Bruce Felt

Bruce Felt

Chief Financial Officer

(Principal Financial and Accounting Officer)

107

 
 
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
   
 
 
   
POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Joshua G. James, with full power
of substitution and resubstitution, as his or her true and lawful attorney-in-fact and agent to act in his or her name, place and stead and to execute in the name and
on  behalf  of  each  person,  individually  and  in  each  capacity  stated  below,  and  to  file,  any  and  all  documents  in  connection  therewith,  with  the  Securities  and
Exchange Commission, granting unto said attorney-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing,
ratifying and confirming all that said attorney-in-fact and agents or any of them or their and his or her substitute or substitutes, may lawfully do or cause to be done
by virtue thereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of the

Registrant in the capacities and on the dates indicated.

Signature

Title

/s/ Joshua G. James

Joshua G. James

  Chief Executive Officer and Director 

( Principal Executive Officer )

/s/ Bruce Felt

Bruce Felt

  Chief Financial Officer 

( Principal Accounting and Financial Officer )

/s/ Fraser Bullock

Fraser Bullock

/s/ Carine S. Clark

Carine S. Clark

/s/ Dana Evan

Dana Evan

/s/ Mark Gorenberg

Mark Gorenberg

/s/ Nehal Raj

Nehal Raj

  Director

  Director

  Director

  Director

  Director

Date

April 12, 2019

April 12, 2019

April 12, 2019

April 12, 2019

April 12, 2019

April 12, 2019

April 12, 2019

 
 
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
 
   
   
 
 
EXHIBIT INDEX

Incorporated by Reference

Description

Form  

File No.

  Exhibit

Date

  Amended and Restated Certificate of Incorporation

  Amended and Restated Bylaws

  Specimen Common Stock Certificate of the registrant

Amended and Restated Investors’ Rights Agreement, dated April 13,
2017, by and among the registrant and the investors and founders
named therein

Warrant to purchase 50,000 shares of Class B common stock, issued to
Silicon Valley Bank on July 18, 2016

Form of Amended and Restated Warrant to Purchase Stock, dated as of
January 4, 2019

  Form of Director and Executive Officer Indemnification Agreement

  2011 Equity Incentive Plan, as amended

Form of Notice of Stock Option Grant and Stock Option Agreement
under the 2011 Equity Incentive Plan and Form of RSU Agreement
under the 2011 Equity Incentive Plan

  2018 Equity Incentive Plan and forms of agreements thereunder

  2018 Employee Stock Purchase Plan

  Executive Incentive Compensation Plan

Loan and Security Agreement, dated as of December 5, 2017, between
the registrant, Wilmington Trust National Association and Obsidian
Agency Services, Inc.

First Amendment to Loan and Security Agreement and Pledge
Agreement dated as of April 17, 2018, between the registrant,
Wilmington Trust National Association and Obsidian Agency Services,
Inc.

Third Amendment to Loan and Security Agreement, dated as of
January 4, 2019, by and among Domo, Inc., a Delaware corporation,
Domo, Inc., a Utah corporation, the lenders from time to time party
thereto, and Obsidian Agency Services Inc.

  Form of Change in Control and Severance Agreement

  Outside Director Compensation Policy

Aircraft Dry Lease Agreement, dated October 15, 2015 between the
registrant and JJ Spud LLC

Confirmatory Employment Letter, dated June 17, 2018, between the
registrant and Joshua James

Confirmatory Employment Letter, dated June 15, 2018, between the
registrant and Bruce Felt

Confirmatory Employment Letter, dated June 16, 2018, between the
registrant and Catherine Wong

  Subsidiaries of the registrant

  Consent of Independent Registered Public Accounting Firm

Certification of Principal Executive Officer Pursuant to Rules 13a-14(a)
and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

S-1

S-1

S-1

8-K

S-1

S-1

S-1

S-1

S-1

S-1

S-1

333-225348

333-225348

333-225348

001-38553

333-225348

333-225348

333-225348

333-225348

333-225348

333-225348

333-225348

4.1

4.2

4.4

4.1

10.1

10.2

10.3

10.4

10.5

10.6

10.7

June 18, 2018

June 1, 2018

June 1, 2018

January 7, 2019

June 18, 2018

June 1, 2018

June 1, 2018

June 18, 2018

June 18, 2018

June 18, 2018

June 1, 2018

S-1

333-225348

10.8

June 1, 2018

8-K

001-38553

10.1

January 7, 2019

S-1

S-1

S-1

S-1

S-1

S-1

S-1

333-225348

333-225348

333-225348

10.9

10.10

10.11

June 18, 2018

June 18, 2018

June 1, 2018

333-225348

10.12

June 18, 2018

333-225348

10.13

June 18, 2018

333-225348

10.14

June 18, 2018

333-225348

21.1

June 1, 2018

Exhibit
Number

3.1

3.2

4.1

4.2

4.3

4.4

10.1+

10.2+

10.3+

10.4+

10.5+

10.6+

10.7

10.8

10.9

10.10+

10.11+

10.12

10.13+

10.14+

10.15+

21.1

23.1

31.1

Filed
Herewith

X

X

X

X

 
   
 
   
 
 
 
 
   
   
   
   
 
   
   
   
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
   
   
   
   
 
 
   
   
   
   
 
31.2

32.1*

Certification of Principal Financial Officer Pursuant to Rules 13a-14(a)
and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Principal Executive Officer and Principal Financial
Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.

101.INS

  XBRL Instance Document

101.SCH

  XBRL Taxonomy Extension Schema Linkbase Document

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document

101.PRE

  XBRL Taxonomy Extension Presentation Linkbase Document

X

X

X

X

X

X

X

X

________________
+
*

Indicates a management contract or compensatory plan.
The certifications attached as Exhibit 32.1 that accompany this Annual Report on Form 10-K are not deemed filed with the Securities and Exchange Commission and are
not  to  be  incorporated  by  reference  into  any  filing  of  Domo,  Inc.  under  the  Securities  Act  of  1933,  as  amended,  or  the  Securities  Exchange  Act  of  1934,  as  amended,
whether made before or after the date of this Form 10-K, irrespective of any general incorporation language contained in such filing.

 
   
   
   
   
 
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
Exhibit 3.1

AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

OF

DOMO, INC.

Domo, Inc., a corporation organized and existing under the laws of the State of Delaware (the “ Corporation ”), certifies

that:

1.    The name of the Corporation is Domo, Inc. The Corporation’s original Certificate of Incorporation was filed with the

Secretary of State of the State of Delaware on September 20, 2010 under the name Shacho, Inc.

2.      This Amended and Restated Certificate of Incorporation was duly adopted in accordance with Sections 242 and 245 of
the General Corporation Law of the State of Delaware, and has been duly approved by the written consent of the stockholders of the
Corporation in accordance with Section 228 of the General Corporation Law of the State of Delaware.

3.      The text of the Certificate of Incorporation of the Corporation is amended and restated in its entirety to read as set forth

in EXHIBIT A attached hereto.

IN WITNESS WHEREOF, the Corporation has caused this Amended and Restated Certificate of Incorporation to be signed

by Joshua G. James, a duly authorized officer of the Corporation, on July 3, 2018.

DOMO, INC.

By:

/s/ Joshua G. James

Name:

Joshua G. James

Title:

Chief Executive Officer

EXHIBIT A

AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

OF

DOMO, INC.

ARTICLE I

The name of the corporation is Domo, Inc. (the “ Corporation
”).

ARTICLE II

The purpose of the Corporation is to engage in any lawful act or activity for which a corporation may be organized under the

General Corporation Law of the State of Delaware (the “ Delaware
General
Corporation
Law
”).

The address of the registered office of the Corporation in the State of Delaware is 251 Little Falls Drive, Wilmington, New

Castle County, Delaware 19808. The name of its registered agent at such address is Corporation Service Company.

ARTICLE III

ARTICLE IV

The total number of shares of stock that the Corporation shall have authority to issue is 513,263,659, consisting of
503,263,659 shares of Common Stock (the “ Common
Stock
”), $0.001 par value per share, 3,263,659 of which shall be designated
Class A Common Stock (the “ Class
A
Common
Stock
”), and 500,000,000 of which shall be designated Class B Common Stock
(the “ Class
B
Common
Stock
”), and 10,000,000 shares of Preferred Stock (the “ Preferred
Stock
”), $0.001 par value per share .

ARTICLE V

The rights, powers, preferences, privileges, restrictions and other matters relating to the Common Stock are as follows:

1.      Definitions . For purposes of this Article V, the following definitions apply:

1.1      “ Acquisition
” means (A) any consolidation or merger of the Corporation with or into any other corporation or

other entity or person, or any other corporate reorganization, other than any such consolidation, merger or reorganization in which
the shares of capital stock of the Corporation immediately prior to such consolidation, merger or reorganization continue to represent
a majority of the voting power of the surviving entity (or, if the surviving entity is a wholly owned subsidiary, its Parent)
immediately after such consolidation, merger or reorganization (provided that,

-1-

for the purpose of this Section V.1.1, all stock, options, warrants, purchase rights or other securities exercisable for or convertible
into Common Stock outstanding immediately prior to such merger, consolidation or reorganization shall be deemed to be
outstanding immediately prior to such merger, consolidation or reorganization and, if applicable, converted or exchanged in such
merger, consolidation or reorganization on the same terms as the actual outstanding shares of capital stock are converted or
exchanged); or (B) any transaction or series of related transactions to which the Corporation is a party in which shares of the
Corporation are transferred such that in excess of fifty percent (50%) of the Corporation’s voting power is transferred; provided that
an Acquisition shall not include any transaction or series of transactions principally for bona fide equity financing purposes in which
cash is received by the Corporation or any successor or indebtedness of the Corporation is cancelled or converted or a combination
thereof.

1.2      “ Amended
and
Restated
Certificate
” means this Amended and Restated Certificate of Incorporation of the

Corporation, as may be amended.

1.3      “ Asset
Transfer
” means a sale, lease, exclusive license or other disposition of all or substantially all of the

assets of the Corporation.

1.4      “ Board
” means the Board of Directors of the Corporation.

1.5      “ Disability
” or “ Disabled
” means the permanent and total disability of the Founder such that the Founder is
unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which
can be expected to result in death within 12 months or which has lasted or can be expected to last for a continuous period of not less
than 12 months as determined by a licensed medical practitioner jointly selected by a majority of the Independent Directors and the
Founder. If the Founder is incapable of selecting a licensed physician, then the Founder’s spouse shall make the selection, or in the
absence or incapacity of the Founder’s spouse, the Founder’s adult children by majority vote shall make the selection, or in the
absence of adult children of the Founder or their inability to act by majority vote, a natural person then acting as the successor trustee
of a revocable living trust which was created by the Founder and which holds more shares of all classes of capital stock of the
Corporation than any other revocable living trust created by the Founder shall make the selection, or in absence of any such
successor trustee, the legal guardian or conservator of the estate of the Founder shall make the selection.

1.6      “ Final
Conversion
Date
” means:

shares of Class A Common Stock by affirmative written election, acting as a separate class; or

(a)      the date, or the occurrence of an event, specified by the holders of a majority of the then outstanding

(b)      the date that is nine months after the death or Disability of the Founder, provided, that such date may be

extended but not for a total period of longer than eighteen (18) months from such death or Disability to a date approved by a
majority of the Independent Directors then in office.

-2-

1.7      “ Founder
” means Joshua G. James.

1.8      “ Independent
Directors
” means the members of the Board designated as independent directors in accordance

with the Listing Standards.

1.9      “ IPO
Date
” means the first date that shares of a class of the Corporation’s capital stock have been listed for

trading on the New York Stock Exchange, NASDAQ Global Select Market or NASDAQ Global Market or any successor markets or
exchanges (each, a “ Securities
Exchange
”).

1.10      “ Liquidation
Event
” means any liquidation, dissolution, or winding up of the Corporation, whether

voluntary or involuntary, or any Acquisition or Asset Transfer.

1.11      “ Listing
Standards
” means (i) the requirements of any national stock exchange under which the

Corporation’s equity securities are listed for trading that are generally applicable to companies with common equity securities listed
thereon or (ii) if the Corporation’s equity securities are not listed for trading on a national stock exchange, the requirements of the
New York Stock Exchange generally applicable to companies with equity securities listed thereon.

1.12      “ Parent
” of an entity means any entity that directly or indirectly owns or controls a majority of the voting

power of the voting securities of such entity.

1.13      “ Permitted
Entity
” means, with respect to any Qualified Stockholder , any trust, account, plan, corporation,

partnership, limited liability company or other individual or entity specified in Section V.1.14(b) with respect to such Qualified
Stockholder, so long as such Permitted Entity meets the requirements of the exception set forth in Section V.1.14 applicable to such
Permitted Entity.

1.14      “ Permitted
Transfer
” means

(a)      any Transfer from the Founder, from the Founder’s Permitted Entities, from the Founder’s Qualified

Trustee or from the Founder’s Permitted Transferees, to the Founder’s estate as a result of the Founder’s death, to the Founder, to the
Founder’s Permitted Entities to the Founder’s Qualified Trustee or to any other individual or entity specified in Section V.1.14(b)
below; and

(b)      any Transfer of a share of Class A Common Stock by a Qualified Stockholder to any of the Permitted

Entities listed below and from any of the Permitted Entities listed below to such Qualified Stockholder or to such Qualified
Stockholder’s other Permitted Entities:

(i)      a trust for the benefit of such Qualified Stockholder or persons other than the Qualified

Stockholder so long as a Qualified Stockholder has sole dispositive power and exclusive Voting Control with respect to the shares of
Class A Common Stock held by such trust; provided that in the event a Qualified Stockholder no longer has sole dispositive power
and exclusive Voting Control with respect to the shares of Class A Common Stock held by such trust,

-3-

each such share of Class A Common Stock then held by such trust shall automatically convert into one (1) fully paid and
nonassessable share of Class B Common Stock;

(ii)      a trust under the terms of which a Qualified Stockholder has retained a “qualified interest”
within the meaning of §2702(b)(1) of the Internal Revenue Code, as amended, or a reversionary interest, so long as a Qualified
Stockholder has sole dispositive power and exclusive Voting Control with respect to the shares of Class A Common Stock held by
such trust; provided, however, that in the event a Qualified Stockholder no longer has sole dispositive power and exclusive Voting
Control with respect to the shares of Class A Common Stock held by such trust, each such share of Class A Common Stock then
held by such trust shall automatically convert into one (1) fully paid and nonassessable share of Class B Common Stock;

(iii)      an Individual Retirement Account, as defined in Section 408(a) of the Internal Revenue Code,

as amended, or a pension, profit sharing, stock bonus or other type of plan or trust of which such Qualified Stockholder is a
participant or beneficiary and which satisfies the requirements for qualification under Section 401 of the Internal Revenue Code, as
amended; provided that in each case such Qualified Stockholder has sole dispositive power and exclusive Voting Control with
respect to the shares of Class A Common Stock held in such account, plan or trust, and provided, further, that in the event the
Qualified Stockholder no longer has sole dispositive power and exclusive Voting Control with respect to the shares of Class A
Common Stock held by such account, plan or trust, each such share of Class A Common Stock then held by such account, plan or
trust shall automatically convert into one (1) fully paid and nonassessable share of Class B Common Stock;

(iv)      a corporation in which such Qualified Stockholder directly, or indirectly, owns shares with

sufficient Voting Control in the corporation, or otherwise has legally enforceable rights, such that the Qualified Stockholder retains
sole dispositive power and exclusive Voting Control with respect to the shares of Class A Common Stock held by such
corporation; provided that in the event the Qualified Stockholder no longer owns sufficient shares or no longer has sufficient legally
enforceable rights to ensure the Qualified Stockholder retains sole dispositive power and exclusive Voting Control with respect to
the shares of Class A Common Stock held by such corporation, each such share of Class A Common Stock then held by such
corporation shall automatically convert into one (1) fully paid and nonassessable share of Class B Common Stock;

(v)      a partnership in which such Qualified Stockholder directly, or indirectly, owns partnership

interests with sufficient Voting Control in the partnership, or otherwise has legally enforceable rights, such that the Qualified
Stockholder retains sole dispositive power and exclusive Voting Control with respect to the shares of Class A Common Stock held
by such partnership; provided that in the event the Qualified Stockholder no longer owns sufficient partnership interests or no longer
has sufficient legally enforceable rights to ensure the Qualified Stockholder retains sole dispositive power and exclusive Voting
Control with respect to the shares of Class A Common Stock held by such partnership, each such share of Class A Common Stock
then held by such partnership shall automatically convert into one (1) fully paid and nonassessable share of Class B Common Stock;

-4-

(vi)      a limited liability company in which such Qualified Stockholder directly, or indirectly, owns
membership interests with sufficient Voting Control in the limited liability company, or otherwise has legally enforceable rights,
such that the Qualified Stockholder retains sole dispositive power and exclusive Voting Control with respect to the shares of Class A
Common Stock held by such limited liability company; provided that in the event the Qualified Stockholder no longer owns
sufficient membership interests or no longer has sufficient legally enforceable rights to ensure the Qualified Stockholder retains sole
dispositive power and exclusive Voting Control with respect to the shares of Class A Common Stock held by such limited liability
company, each such share of Class A Common Stock then held by such limited liability company shall automatically convert into
one (1) fully paid and nonassessable share of Class B Common Stock; or

(vii)      any entity (including, without limitation, any charitable trust or other entity exempt from

taxation under 501(c)(3) of the of the Internal Revenue Code, as amended) in which such Qualified Stockholder directly, or
indirectly, owns equity interests with sufficient Voting Control in such entity, or otherwise has legally enforceable rights, such that
the Qualified Stockholder retains sole dispositive power and exclusive Voting Control with respect to the shares of Class A Common
Stock held by such entity; provided that in the event the Qualified Stockholder no longer owns sufficient equity interests or no
longer has sufficient legally enforceable rights to ensure the Qualified Stockholder retains sole dispositive power and exclusive
Voting Control with respect to the shares of Class A Common Stock held by such entity, each such share of Class A Common Stock
then held by such entity shall automatically convert into one (1) fully paid and nonassessable share of Class B Common Stock.

For the avoidance of doubt, to the extent any shares are deemed to be held by a trustee of a trust described in (i), (ii), (iii) or

(vii) above, the Transfer shall be a Permitted Transfer and the trustee shall be deemed a Permitted Entity so long as the other
requirements of (i), (ii), (iii) or (vii) above are otherwise satisfied.

1.15      “ Permitted
Transferee
” means a transferee of shares of Class A Common Stock, or rights or interests

therein, received in a Transfer that constitutes a Permitted Transfer.

1.16      “ Qualified
Stockholder
” means (a) the Founder or (b) a Permitted Transferee.  

1.17    “ Qualified
Trustee
” means a professional in the business of providing trustee services, including private
professional fiduciaries, trust companies, accounting, legal or financial advisors, or bank trust departments, that (a) is subject to
appointment and removal solely by a Founder or, following a Founder’s death or during the Founder’s Disability, by the Founder’s
designated proxy (who may be another person selected by the Founder and approved to act in that role by the Independent
Directors), and (b) has no pecuniary interest in any Class A Common Stock held by any entity of which such person is a trustee.  
Without limiting the generality of the foregoing, the Founder shall be deemed to have sole dispositive power and exclusive Voting
Control with respect to any shares of Class A Common Stock over which a Qualified Trustee exercises dispositive power or Voting
Control. In the event the Founder’s Qualified Trustee resigns as trustee, or becomes ineligible to be a Qualified Trustee, or otherwise
ceases to serve as a Qualified Trustee,

-5-

the Founder shall have sixty (60) days to appoint a replacement Qualified Trustee before any shares of Class A Common Stock over
which the Qualified Trustee had sole dispositive power and exclusive Voting Control become subject to the automatic conversion
provisions of Section V.5 below.

1.18      “ Transfer
” of a share of Class A Common Stock means, directly or indirectly, any sale, assignment, transfer,

conveyance, hypothecation or other transfer or disposition of such share or any legal or beneficial interest in such share, whether or
not for value and whether voluntary or involuntary or by operation of law (including by merger, consolidation or otherwise),
including, without limitation, a transfer of a share of Class A Common Stock to a broker or other nominee (regardless of whether
there is a corresponding change in beneficial ownership), or the transfer of, or entering into a binding agreement with respect to,
Voting Control (as defined below) over such share by proxy or otherwise. A “ Transfer
” will also be deemed to have occurred with
respect to all shares of Class A Common Stock beneficially held by an entity that is a Qualified Stockholder, if after the IPO Date
there is a Transfer of the voting power of the voting securities of such entity or any direct or indirect Parent of such entity, such that
the previous holders of such voting power no longer retain sole dispositive power and exclusive Voting Control with respect to the
shares of Class A Common Stock held by such entity. Notwithstanding the foregoing, the following will not be considered a “
Transfer
”:

(a)      granting a revocable proxy to officers or directors of the Corporation at the request of the Board in
connection with actions to be taken at an annual or special meeting of stockholders or in connection with any action by written
consent of the stockholders solicited by the Board;

(b)      entering into a voting trust, agreement or arrangement (with or without granting a proxy), and taking

any action contemplated thereunder, solely with stockholders who are holders of Class A Common Stock, which voting trust,
agreement or arrangement (i) is disclosed either in a Schedule 13D filed with the Securities and Exchange Commission or in writing
to the Secretary of the Corporation, (ii) either has a term not exceeding one year or is terminable by the holder of the shares subject
thereto at any time and (iii) does not involve any payment of cash, securities, property or other consideration to the holder of the
shares subject thereto other than the mutual promise to vote shares in a designated manner;

(c)      pledging shares of Class A Common Stock by a stockholder that creates a mere security interest in such
shares pursuant to a bona fide loan or indebtedness transaction for so long as such stockholder continues to exercise Voting Control
over such pledged shares; provided, however, that a foreclosure on such shares or other similar action by the pledgee will constitute
a “Transfer” unless such foreclosure or similar action qualifies as a “Permitted Transfer” at such time;

(d)      granting a proxy by the Founder, the Founder’s Permitted Entities or the Founder’s Permitted

Transferees to (i) a person or entity designated by the Founder and approved by a majority of the Independent Directors then in
office or (ii) a Qualified Trustee, to exercise dispositive power and/or Voting Control of shares of Class A Common Stock owned
directly or

-6-

indirectly, beneficially and of record, by the Founder, the Founder’s Permitted Entities or the Founder’s Permitted Transferees,
effective either (A) on the death of the Founder or (B) during any Disability of the Founder, including the exercise of such proxy by
such person;

(e)      entering into a trading plan pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934, as

amended, with a broker or other nominee; provided, however, that a sale of such shares of Class A Common Stock pursuant to such
plan shall constitute a “Transfer” at the time of such sale;

(f)      the fact that the spouse of any Qualified Stockholder possesses or obtains an interest in such holder’s

shares of Class A Common Stock arising solely by reason of the application of the community property laws of any jurisdiction, so
long as no other event or circumstance shall exist or have occurred that constitutes a “Transfer”; and

(g)      entering into a support, voting, tender or similar agreement, arrangement or understanding (with or
without granting a proxy), and taking any action contemplated thereunder, in connection with a Liquidation Event, provided that
such Liquidation Event was approved by a majority of the Independent Directors then in office.

1.19      “ Voting
Control
” means, with respect to a share of capital stock or other security, the power (whether

exclusive or shared) to vote or direct the voting of such security, including by proxy, voting agreement or otherwise.

1.20      “ Voting
Threshold
Date
” means the first date on which the outstanding shares of Class A Common Stock

represent less than a majority of the total voting power of the then outstanding shares of the Corporation entitled to vote generally in
the election of directors.

1.21“ Whole
Board
” means the total number of authorized directors whether or not there exist any vacancies or

unfilled seats in previously authorized directorships.

2.      Identical Rights . Except as otherwise provided in this Amended and Restated Certificate or required by applicable law,

shares of Common Stock shall have the same rights and powers, rank equally (including as to dividends and distributions, and any
liquidation, dissolution or winding up of the corporation but excluding voting and other matters as described in Section V.3 below),
share ratably and be identical in all respects as to all matters, including:

2.1      Subject to the prior rights of holders of all classes and series of stock at the time outstanding having prior rights

as to dividends, the holders of the Common Stock shall be entitled to receive, when, as and if declared by the Board, out of any
assets of the Corporation legally available therefor, such dividends as may be declared from time to time by the Board. Any
dividends paid to the holders of shares of Common Stock shall be paid pro rata, on an equal priority, pari passu basis, unless
different treatment of the shares of any such class is approved by the affirmative vote of the holders of a majority of the outstanding
shares of such applicable class of Common Stock treated adversely, voting separately as a class.

-7-

2.2      The Corporation shall not declare or pay any dividend or make any other distribution to the holders of Common

Stock payable in securities of the Corporation unless the same dividend or distribution with the same record date and payment date
shall be declared and paid on all shares of Common Stock; provided, however, that (i) dividends or other distributions payable in
shares of Class A Common Stock or rights to acquire shares of Class A Common Stock may be declared and paid to the holders of
Class A Common Stock without the same dividend or distribution being declared and paid to the holders of the Class B Common
Stock if, and only if, a dividend payable in shares of Class B Common Stock or rights to acquire shares of Class B Common Stock
are declared and paid to the holders of Class B Common Stock at the same rate and with the same record date and payment date and
(ii) dividends or other distributions payable in shares of Class B Common Stock or rights to acquire shares of Class B Common
Stock may be declared and paid to the holders of Class B Common Stock without the same dividend or distribution being declared
and paid to the holders of the Class A Common Stock if, and only if, a dividend payable in shares of Class A Common Stock or
rights to acquire shares of Class A Common Stock are declared and paid to the holders of Class A Common Stock at the same rate
and with the same record date and payment date; and provided, further, that nothing in the foregoing shall prevent the Corporation
from declaring and paying dividends or other distributions payable in shares of one class of Common Stock or rights to acquire one
class of Common Stock to holders of all classes of Common Stock.

2.3      If the Corporation in any manner subdivides or combines the outstanding shares of Class A Common Stock or

Class B Common Stock, then the outstanding shares of all Common Stock will be subdivided or combined in the same proportion
and manner.

3.      Voting Rights.

3.1      Common Stock .

for each share thereof held at the record date for the determination of the stockholders entitled to vote on such matters.

(a)      Class A Common Stock . Each holder of shares of Class A Common Stock will be entitled to forty votes

for each share thereof held at the record date for the determination of the stockholders entitled to vote on such matters.

(b)      Class B Common Stock . Each holder of shares of Class B Common Stock will be entitled to one vote

3.2      General . Except as otherwise expressly provided herein or as required by law, the holders of Class A Common

Stock and Class B Common Stock will vote together and not as separate series or classes.

3.3      Authorized Shares .  The number of authorized shares of Common Stock or any class or series thereof may be

increased or decreased (but not below (i) the number of shares of Common Stock or, in the case of a class or series of Common
Stock, such class or series, then outstanding plus (ii) with respect to Class B Common Stock, the number of shares reserved for
issuance pursuant to Section V.8) by the affirmative vote of the holders of a majority of the voting power of the Class A Common
Stock and Class B Common Stock, voting together as a single class,

-8-

irrespective of the provisions of Section 242(b)(2) of the Delaware General Corporation Law; provided, that the number of
authorized shares of Class A Common Stock shall not be increased without the affirmative vote of the holders of a majority of the
outstanding shares of Class A Common Stock, voting as a separate class.

3.4      Election of Directors . Subject to any rights of the holders of any series of Preferred Stock to elect directors

under specified circumstances, the holders of Common Stock, voting together as a single class, shall be entitled to elect and remove
all directors of the Company.

4.      Liquidation Rights . In the event of a Liquidation Event, subject to the rights of any Preferred Stock that may then be
outstanding, the assets of the Corporation legally available for distribution to stockholders shall be distributed on an equal priority,
pro rata basis to the holders of Common Stock, unless different treatment of the shares of each such class is approved by the
affirmative vote of the holders of a majority of the outstanding shares of Class A Common Stock and Class B Common Stock, each
voting separately as a class; provided, however, that for the avoidance of doubt, consideration to be paid or received by a holder of
Common Stock in connection with any Liquidation Event pursuant to any employment, consulting, severance or similar services
arrangement shall not be deemed to be “distribution to stockholders” for the purpose of this Section V.4;  provided , further,  
however , that shares of such classes may receive, or have the right to elect to receive, different or disproportionate consideration in
connection with such consolidation, merger or other transaction if the only difference in the per share consideration to the holders of
the Class A Common Stock and Class B Common Stock is that any securities distributed to the holder of a share of Class A
Common Stock have forty (40) times the voting power of any securities distributed to the holder of a share of Class B Common
Stock.

5.      Conversion of the Class A Common Stock . The Class A Common Stock will be convertible into Class B Common

Stock as follows:

5.1      Each share of Class A Common Stock will automatically convert into one fully paid and nonassessable share of

Class B Common Stock on the Final Conversion Date.

5.2      With respect to any holder of Class A Common Stock, each share of Class A Common Stock held by such

holder will automatically be converted into one fully paid and nonassessable share of Class B Common Stock, as follows:

(a)      on the affirmative written election of such holder or, if later, at the time or the happening of a future
event specified in such written election (which election may be revoked by such holder prior to the date on which the automatic
conversion would otherwise occur unless otherwise specified by such holder);

Stock, other than a Permitted Transfer; or

(b)      subject to Section V.5.2(c) below, on the occurrence of a Transfer of such share of Class A Common

or by the Founder’s Permitted Transferees, upon the death or

(c)      with respect to Class A Common Stock held of record by the Founder, the Founder’s Permitted Entities

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Disability of the Founder;  provided ,  however , that, with respect to the shares of Class A Common Stock held of record by the
Founder, the Founder’s Permitted Entities or the Founder’s Permitted Transferees, each share of Class A Common Stock held of
record by the Founder, the Founder’s Permitted Entities or the Founder’s Permitted Transferees shall automatically convert into one
(1) fully paid and nonassessable share of Class B Common Stock upon that date which is nine (9) months after the date of death or
Disability of the Founder or such later date not to exceed a total period of eighteen (18) months after the date of death or Disability
of the Founder as may be approved by a majority of the Independent Directors then in office, during which period prior to the
conversion of such shares of Class A Common Stock into Class B Common Stock, Voting Control over the Founder’s shares
(including shares held of record by the Founder’s Permitted Entities and Permitted Transferees) shall be exercised in accordance
with any applicable proxy or voting agreement in place at the time of such death or Disability entered into in accordance with
Section V.1.18 of this Amended and Restated Certificate or, if no such proxy or voting agreement is in place at the time of such
death or Disability, a person (including a person serving as trustee) previously designated by the Founder and approved by the Board
may exercise Voting Control over the Founder’s shares (including shares held of record by the Founder’s Permitted Entities and
Permitted Transferees) of Class A Common Stock.

6.      Procedures . The Corporation may, from time to time, establish such policies and procedures relating to the conversion
of the Class A Common Stock to Class B Common Stock and the general administration of this dual class stock structure, including
the issuance of stock certificates with respect thereto, as it may deem necessary or advisable, and may from time to time request that
holders of shares of Class A Common Stock furnish certifications, affidavits or other proof to the Corporation as it deems necessary
to verify the ownership of Class A Common Stock and to confirm that a conversion to Class B Common Stock has not occurred. A
determination by the Corporation as to whether or not a Transfer has occurred and results in a conversion to Class B Common Stock
shall be conclusive and binding.

7.      Immediate Effect . In the event of and upon a conversion of shares of Class A Common Stock to shares of Class B
Common Stock pursuant to Section V.5, such conversion(s) shall be deemed to have been made at the time that the Transfer of
shares, death or Disability, as applicable, occurred or immediately upon the Final Conversion Date subject in all cases to any
transition periods specifically provided for in this Amended and Restated Certificate. Upon any conversion of Class A Common
Stock to Class B Common Stock in accordance with this Amended and Restated Certificate, all rights of such holder of shares of
Class A Common Stock shall cease and the person or persons in whose names or names the certificate or certificates representing the
shares of Class B Common Stock are to be issued shall be treated for all purposes as having become the record holder or holders of
such shares of Class B Common Stock.

8.      Reservation of Stock Issuable Upon Conversion . The Corporation will at all times reserve and keep available out of its

authorized but unissued shares of Class B Common Stock, solely for the purpose of effecting the conversion of the shares of the
Class A Common Stock, such number of its shares of Class B Common Stock as shall from time to time be sufficient to effect the
conversion of all outstanding shares of Class A Common Stock; and if at any time the number of

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authorized but unissued shares of Class B Common Stock will not be sufficient to effect the conversion of all then-outstanding
shares of Class A Common Stock, the Corporation will take such corporate action as may, in the opinion of its counsel, be necessary
to increase its authorized but unissued shares of Class B Common Stock to such number of shares as will be sufficient for such
purpose.

9.      No Reissuance of Class A Common Stock . No share or shares of Class A Common Stock acquired by the Corporation

by reason of redemption, purchase, conversion or otherwise shall be reissued, and all such shares shall be cancelled, retired and
eliminated from the shares that the Corporation shall be authorized to issue.

10.      Preemptive Rights . No stockholder of the Corporation shall have a right to purchase shares of capital stock of the

Corporation sold or issued by the Corporation except to the extent that such a right may from time to time be set forth in a written
agreement between the Corporation and a stockholder.

ARTICLE VI

1.      Rights of Preferred Stock . The Board is authorized, subject to any limitations prescribed by law, to provide for the
issuance of shares of Preferred Stock in one or more series pursuant to a resolution or resolutions providing for such issue duly
adopted by the Board (authority to do so being hereby expressly vested in the Board), and by filing a certificate pursuant to the
applicable law of the State of Delaware (such certificate being hereinafter referred to as a “ Preferred
Stock
Designation
”), to
establish from time to time the number of shares to be included in each such series, and to fix the designations, powers, preferences,
and rights of the shares of each such series and any qualifications, limitations or restrictions thereof.

The Board is further authorized to increase (but not above the total number of authorized shares of the class) or decrease (but

not below the number of shares of any such series then outstanding) the number of shares of any series, the number of which was
fixed by it, subsequent to the issuance of shares of such series then outstanding, subject to the powers, preferences and rights, and the
qualifications, limitations and restrictions thereof stated in the Amended and Restated Certificate or the resolution of the Board
originally fixing the number of shares of such series. If the number of shares of any series is so decreased, then the shares
constituting such decrease shall resume the status which they had prior to the adoption of the resolution originally fixing the number
of shares of such series.

2.       Vote to Increase or Decrease Authorized Shares . The number of authorized shares of Preferred Stock may be increased
or decreased (but not below the number of shares thereof then outstanding) by the affirmative vote of the holders of a majority of the
voting power of all of the outstanding shares of stock of the Corporation entitled to vote thereon, without a vote of the holders of the
Preferred Stock, or of any series thereof, unless a vote of any such holders is required pursuant to the terms of any Preferred Stock
Designation, irrespective of the provisions of Section 242(b)(2) of the Delaware General Corporation Law.

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ARTICLE VII

1.      Board Size . Subject to the rights of the holders of any series of Preferred Stock to elect additional directors under
specified circumstances, the number of directors that constitutes the entire Board shall be fixed by, or in the manner provided in, the
Bylaws of the Corporation; provided that, from and after the Voting Threshold Date, the number of directors that constitutes the
entire Board shall be fixed by a resolution adopted by a majority of the Whole Board. At each annual meeting of stockholders,
directors of the Corporation shall be elected to hold office until the expiration of the term for which they are elected and until their
successors have been duly elected and qualified or until their earlier resignation or removal; except that if any such election shall not
be so held, such election shall take place at a stockholders’ meeting called and held in accordance with the Delaware General
Corporation Law.

2.      Board Structure . From and after the Voting Threshold Date, the directors, other than any who may be elected by the

holders of any series of Preferred Stock under specified circumstances, shall be divided into three (3) classes as nearly equal in size
as is practicable, hereby designated Class I, Class II and Class III. The Board may assign members of the Board already in office to
such classes at the time such classification becomes effective. The term of office of the initial Class I directors shall expire at the first
regularly-scheduled annual meeting of the stockholders following the Voting Threshold Date, the term of office of the initial Class II
directors shall expire at the second annual meeting of the stockholders following the Voting Threshold Date, and the term of office
of the initial Class III directors shall expire at the third annual meeting of the stockholders following the Voting Threshold Date. At
each annual meeting of stockholders, commencing with the first regularly scheduled annual meeting of stockholders following the
Voting Threshold Date, each of the successors elected to replace the directors of a Class whose term shall have expired at such
annual meeting shall be elected to hold office for a three-year term and until the third annual meeting next succeeding his or her
election and until his or her respective successor shall have been duly elected and qualified. Prior to the Voting Threshold Date, all
directors shall be elected at each annual meeting of stockholders to serve until the next annual meeting of stockholders (except, for
the avoidance of doubt, as provided in this Section VII.2 in the event the Voting Threshold Date occurs) and until his or her
successor shall have been duly elected and qualified. Notwithstanding the foregoing provisions of this Article VII, whether before or
after the Voting Threshold Date, each director shall serve until his or her successor is duly elected and qualified or until his or her
death, resignation, or removal. From and after the Voting Threshold Date, if the number of directors is thereafter changed, any newly
created directorships or decrease in directorships shall be so apportioned among the classes as to make all classes as nearly equal in
number as is practicable.  No decrease in the number of directors constituting the Board, whether before or after the Voting
Threshold Date, shall shorten the term of any incumbent director.

3.      Removal; Vacancies . Any director may be removed from office by the stockholders of the Corporation as provided in
Section 141(k) of the Delaware General Corporation Law. Prior to the Voting Threshold Date, vacancies occurring on the Board for
any reason and newly created directorships resulting from an increase in the authorized number of directors may be filled only by the
affirmative vote of the holders of a majority of the voting power of all of the outstanding shares

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of stock of the Corporation entitled to vote generally in the election of directors. From and after the Voting Threshold Date,
vacancies occurring on the Board for any reason and newly created directorships resulting from an increase in the authorized number
of directors may be filled only by vote of a majority of the remaining members of the Board, although less than a quorum, or by a
sole remaining director, and not by stockholders. A person elected to fill a vacancy or newly created directorship shall hold office
until the next election of the class for which such director shall have been chosen and until his or her successor shall be duly elected
and qualified.

ARTICLE VIII

The following provisions are inserted for the management of the business and the conduct of the affairs of the Corporation,

and for further definition, limitation and regulation of the powers of the Corporation and of its directors and stockholders:

1.      Board Power . The business and affairs of the Corporation shall be managed by or under the direction of the Board. In

addition to the powers and authority expressly conferred by statute or by this Amended and Restated Certificate or the Bylaws of the
Corporation, the Board is hereby empowered to exercise all such powers and do all such acts and things as may be exercised or done
by the Corporation.

2.      Written Ballot . Elections of directors need not be by written ballot unless otherwise provided in the Bylaws of the

Corporation.

3.      Amendment of Bylaws . In furtherance and not in limitation of the powers conferred by the Delaware General
Corporation Law, the Board is expressly authorized to adopt, amend or repeal the Bylaws of the Corporation; provided that, prior to
the Voting Threshold Date, the Board shall not be authorized to amend or repeal, or adopt a provision inconsistent with, Article III,
Section 3.2 of the Bylaws of the Corporation.

4.      Special Meetings . Special meetings of the stockholders may be called only by (i) the Board pursuant to a resolution

adopted by a majority of the Whole Board; (ii) the chairman of the Board; (iii) the chief executive officer of the Corporation; (iv) the
president of the Corporation (in the absence of a chief executive officer); or (v) prior to the Voting Threshold Date, the holders of at
least fifty percent (50%) of the voting power of the Class A Common Stock and Class B Common Stock, voting together as a single
class and acting in compliance with the Bylaws of the Corporation.

5.      No Stockholder Action by Written Consent . Subject to the rights of the holders of any series of Preferred Stock, and

except for any written election to convert shares of Class A Common Stock to Class B Common Stock as contemplated in this
Amended and Restated Certificate, from and after the Voting Threshold Date, any action required or permitted to be taken by the
stockholders of the Corporation must be effected at a duly called annual or special meeting of stockholders of the Corporation and
may not be effected by any consent in writing by such stockholders. Subject to the rights of the holders of any series of Preferred
Stock, and except for any written election to convert shares of Class A Common Stock to Class B Common Stock as contemplated in
this Amended and Restated Certificate, before the Voting Threshold Date, any

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action required or permitted to be taken by the stockholders of the Corporation may be taken without a meeting

6.      No Cumulative Voting . No stockholder will be permitted to cumulate votes at any election of directors.

ARTICLE IX

To the fullest extent permitted by law, no director of the Corporation shall be personally liable for monetary damages for
breach of fiduciary duty as a director. Without limiting the effect of the preceding sentence, if the Delaware General Corporation
Law is hereafter amended to authorize the further elimination or limitation of the liability of a director, then the liability of a director
of the Corporation shall be eliminated or limited to the fullest extent permitted by the Delaware General Corporation Law, as so
amended.

Neither any amendment nor repeal of this Article IX, nor the adoption of any provision of this Amended and Restated

Certificate inconsistent with this Article IX, shall eliminate, reduce or otherwise adversely affect any limitation on the personal
liability of a director of the Corporation existing at the time of such amendment, repeal or adoption of such an inconsistent provision.

ARTICLE X

If any provision of this Amended and Restated Certificate becomes or is declared on any ground by a court of competent

jurisdiction to be illegal, unenforceable or void, portions of such provision, or such provision in its entirety, to the extent necessary,
shall be severed from this Amended and Restated Certificate, and the court will replace such illegal, void or unenforceable provision
of this Amended and Restated Certificate with a valid and enforceable provision that most accurately reflects the Corporation’s
intent, in order to achieve, to the maximum extent possible, the same economic, business and other purposes of the illegal, void or
unenforceable provision. The balance of this Amended and Restated Certificate shall be enforceable in accordance with its terms.

Except as provided in Article IX above, the Corporation reserves the right to amend, alter, change or repeal any provision
contained in this Amended and Restated Certificate, in the manner now or hereafter prescribed by statute, and all rights conferred
upon stockholders herein are granted subject to this reservation;  provided ,  however , that, notwithstanding any other provision of
this Amended and Restated Certificate or any provision of law that might otherwise permit a lesser vote, but in addition to any vote
of the holders of any class or series of the stock of this Corporation required by law or by this Amended and Restated Certificate, (i)
prior to the Voting Threshold Date, (a) the affirmative vote of the holders of a majority of the voting power of the outstanding shares
of stock of the Corporation entitled to vote generally in the election of directors, voting together as a single class, shall be required to
amend, alter, change or repeal any provision contained in this Amended and Restated Certificate or adopt any new provision of this
Amended and Restated Certificate and (b) the affirmative vote of a majority of the outstanding shares of Class A Common Stock and
the affirmative vote of a majority of the outstanding shares of Class B Common Stock, each voting separately as a class, shall be
required to amend or repeal, or adopt any provision of this

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Amended and Restated Certificate inconsistent with, Article V or this clause (i)(b) of Article X of this Amended and Restated
Certificate (except in either (a) or (b) by virtue of a filing of a Preferred Stock Designation, but subject to any vote required by law
or by other provisions of this Amended and Restated Certificate with respect to such Preferred Stock Designation), and (ii) from and
after the Voting Threshold Date, the affirmative vote of the holders of at least two-thirds of the voting power of the outstanding
shares of stock of the Corporation entitled to vote generally in the election of directors, voting together as a single class, shall be
required to amend or repeal, or adopt any provision of this Amended and Restated Certificate inconsistent with, Article VII, Article
VIII or this Article X.

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Exhibit 3.2

AMENDED AND RESTATED BYLAWS OF

Domo, Inc.

(as amended on July 3, 2018 effective as of the 
closing of the corporation’s initial public offering)

TABLE OF CONTENTS

ARTICLE I - CORPORATE OFFICES

1.1 REGISTERED OFFICE

1.2 OTHER OFFICES

ARTICLE II - MEETINGS OF STOCKHOLDERS

2.1 PLACE OF MEETINGS

2.2 ANNUAL MEETING

2.3 SPECIAL MEETING

2.4 ADVANCE NOTICE PROCEDURES

2.5 NOTICE OF STOCKHOLDERS’ MEETINGS

2.6 QUORUM

2.7 ADJOURNED MEETING; NOTICE

2.8 CONDUCT OF BUSINESS

2.9 VOTING

2.10 STOCKHOLDER ACTION BY WRITTEN CONSENT WITHOUT A MEETING

2.11 RECORD DATES

2.12 PROXIES

2.13 LIST OF STOCKHOLDERS ENTITLED TO VOTE

2.14 INSPECTORS OF ELECTION

ARTICLE III - DIRECTORS

3.1 POWERS

3.2 NUMBER OF DIRECTORS

3.3 ELECTION, QUALIFICATION AND TERM OF OFFICE OF DIRECTORS

3.4 RESIGNATION AND VACANCIES

3.5 PLACE OF MEETINGS; MEETINGS BY TELEPHONE

3.6 REGULAR MEETINGS

3.7 SPECIAL MEETINGS; NOTICE

3.8 QUORUM; VOTING

3.9 BOARD ACTION BY WRITTEN CONSENT WITHOUT A MEETING

3.10 FEES AND COMPENSATION OF DIRECTORS

3.11 REMOVAL OF DIRECTORS

ARTICLE IV - COMMITTEES

4.1 COMMITTEES OF DIRECTORS

4.2 COMMITTEE MINUTES

4.3 MEETINGS AND ACTION OF COMMITTEES

4.4 SUBCOMMITTEES

ARTICLE V - OFFICERS

5.1 OFFICERS

5.2 APPOINTMENT OF OFFICERS

5.3 SUBORDINATE OFFICERS

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TABLE OF CONTENTS
(continued)

5.4 REMOVAL AND RESIGNATION OF OFFICERS

5.5 VACANCIES IN OFFICES

5.6 REPRESENTATION OF SECURITIES OF OTHER ENTITIES

5.7 AUTHORITY AND DUTIES OF OFFICERS

ARTICLE VI - STOCK

6.1 STOCK CERTIFICATES; PARTLY PAID SHARES

6.2 SPECIAL DESIGNATION ON CERTIFICATES

6.3 LOST CERTIFICATES

6.4 DIVIDENDS

6.5 TRANSFER OF STOCK

6.6 STOCK TRANSFER AGREEMENTS

6.7 REGISTERED STOCKHOLDERS

ARTICLE VII - MANNER OF GIVING NOTICE AND WAIVER

7.1 NOTICE OF STOCKHOLDERS’ MEETINGS

7.2 NOTICE BY ELECTRONIC TRANSMISSION

7.3 NOTICE TO STOCKHOLDERS SHARING AN ADDRESS

7.4 NOTICE TO PERSON WITH WHOM COMMUNICATION IS UNLAWFUL

7.5 WAIVER OF NOTICE

ARTICLE VIII - INDEMNIFICATION

8.1 INDEMNIFICATION OF DIRECTORS AND OFFICERS IN THIRD PARTY PROCEEDINGS

8.2 INDEMNIFICATION OF DIRECTORS AND OFFICERS IN ACTIONS BY OR IN THE RIGHT OF THE CORPORATION

8.3 SUCCESSFUL DEFENSE

8.4 INDEMNIFICATION OF OTHERS

8.5 ADVANCE PAYMENT OF EXPENSES

8.6 LIMITATION ON INDEMNIFICATION

8.7 DETERMINATION; CLAIM

8.8 NON-EXCLUSIVITY OF RIGHTS

8.9 INSURANCE

8.10 SURVIVAL

8.11 EFFECT OF REPEAL OR MODIFICATION

8.12 CERTAIN DEFINITIONS

ARTICLE IX - GENERAL MATTERS

9.1 EXECUTION OF CORPORATE CONTRACTS AND INSTRUMENTS

9.2 FISCAL YEAR

9.3 SEAL

9.4 CONSTRUCTION; DEFINITIONS

ARTICLE X - AMENDMENTS

ARTICLE XI - EXCLUSIVE FORUM

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BYLAWS OF DOMO, INC.

ARTICLE I - CORPORATE OFFICES

1.1      REGISTERED OFFICE

The registered office of Domo, Inc. shall be fixed in the corporation’s certificate of incorporation, as the same may be amended from

time to time.

1.2      OTHER OFFICES

The corporation may at any time establish other offices at any place or places.

2.1      PLACE OF MEETINGS

ARTICLE II - MEETINGS OF STOCKHOLDERS

Meetings of stockholders shall be held at any place, within or outside the State of Delaware, designated by the board of directors. The
board of directors may, in its sole discretion, determine that a meeting of stockholders shall not be held at any place, but may instead be held
solely by means of remote communication as authorized by Section 211(a)(2) of the Delaware General Corporation Law (the “ DGCL ”).

2.2      ANNUAL MEETING

The annual meeting of stockholders shall be held each year. The board of directors shall designate the date and time of the annual
meeting.  At  the annual  meeting,  directors  shall  be  elected  and  any other  proper  business,  brought in  accordance  with  Section 2.4  of  these
bylaws, may be transacted. The board of directors, acting pursuant to a resolution adopted by a majority of the Whole Board, may cancel,
postpone or reschedule any previously scheduled annual meeting at any time, before or after the notice for such meeting has been sent to the
stockholders. For purposes of these bylaws, the term “ Whole Board ” shall mean the total number of authorized directors whether or not
there exist any vacancies or unfilled seats in previously authorized directorships.

2.3      SPECIAL MEETING

(i)      A special meeting of the stockholders, other than as required by statute, may be called at any time by (a) the board of
directors, acting pursuant to a resolution adopted by a majority of the Whole Board, (b) the chairperson of the board of directors, (c) the chief
executive  officer  or  the  president  (in  the  absence  of  a  chief  executive  officer)  or  (d)  prior  to  the  Voting  Threshold  Date  (as  such  term  is
defined  in  the  corporation’s  certificate  of  incorporation),  by  written  request  of  the  holders  of  at  least  50%  of  the  voting  power  of  the
corporation’s Class A Common Stock and Class B Common Stock, voting together as a single class, provided that such written request is in
compliance with the requirements of Section 2.3(ii), but a special meeting may not be called by any other person or persons. The board of
directors,  acting  pursuant  to  a  resolution  adopted  by  a  majority  of  the  Whole  Board,  may  cancel,  postpone  or  reschedule  any  previously
scheduled special meeting at any time, before or after the notice for such meeting has been sent to the stockholders.

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(ii)      If any person(s) other than the board of directors calls a special meeting, the request shall:

(a)      be in writing;

requirements as are set forth in Section 2.4(iii) and in Section 2.4(i)(b) (for the proposal of business other than nominations); and

(b)            specify  the  general  nature  of  the  business  proposed  to  be  transacted,  subject  to  any  additional  applicable

(c)      be delivered personally or sent by registered mail to the secretary of the corporation.

Upon receipt of such a request, the board of directors shall determine the date, time and place of such special meeting, which
must be scheduled to be held on a date that is not less than thirty (30) and not more than ninety (90) days after receipt by the secretary of the
request  therefor,  and  the  secretary  of  the  corporation  shall  prepare  a  proper  notice  thereof.  No  business  may  be  transacted  at  such  special
meeting other than the business specified in the notice to stockholders of such meeting. A request to call a special meeting by any person
other than the board of directors will not be valid unless made in accordance with the requirements and procedures set forth in this Section
2.3(ii).

(iii)      The notice of a special meeting shall include the purpose for which the meeting is called. Only such business shall be
conducted at a special meeting of stockholders as shall have been brought before the meeting by or at the direction of the board of directors,
chairperson of the board of directors, chief executive officer or president (in the absence of a chief executive officer) or in the notice specified
in Section 2.3(ii) above. Nothing contained in this Section 2.3(iii) shall be construed as limiting, fixing or affecting the time when a meeting
of stockholders called by action of the board of directors may be held.

2.4      ADVANCE NOTICE PROCEDURES

(i)            Advance  Notice  of  Stockholder  Business.  At  an  annual  meeting  of  the  stockholders,  only  such  business  shall  be
conducted  as  shall  have  been  properly  brought  before  the  meeting.  To  be  properly  brought  before  an  annual  meeting,  business  must  be
brought: (A) pursuant to the corporation’s proxy materials with respect to such meeting, (B) by or at the direction of the board of directors, or
(C)  by  a  stockholder  of  the  corporation  who  (1)  is  a  stockholder  of  record  at  the  time  of  the  giving  of  the  notice  required  by  this
Section 2.4(i), on the record date for the determination of stockholders entitled to notice of the annual meeting and on the record date for the
determination  of  stockholders  entitled  to  vote  at  the  annual  meeting  and  (2)  has  timely  complied  in  proper  written  form  with  the  notice
procedures set forth in this Section 2.4(i). In addition, for business to be properly brought before an annual meeting by a stockholder, such
business must be a proper matter for stockholder action pursuant to these bylaws and applicable law. For the avoidance of doubt, clause (C)
above  shall  be  the  exclusive  means  for  a  stockholder  to  bring  business  (other  than  business  included  in  the  corporation’s  proxy  materials
pursuant to Rule 14a-8 under the Securities Exchange Act of 1934, as amended, or any successor thereto (the “ 1934 Act ”)) before an annual
meeting of stockholders.

(a)            To  comply  with  clause  (C)  of  Section  2.4(i)  above,  a  stockholder’s  notice  must  set  forth  all  information
required under this Section 2.4(i) and must be timely received by the secretary of the corporation. To be timely, a stockholder’s notice must
be  received  by  the  secretary  at  the  principal  executive  offices  of  the  corporation  not  later  than  the  45th  day  nor  earlier  than  the  75th  day
before  the  one-year  anniversary  of  the  date  on  which  the  corporation  first  mailed  its  proxy  materials  or  a  notice  of  availability  of  proxy
materials (whichever is earlier) for the preceding year’s annual meeting; provided , however , that in the event that no annual meeting was
held in the previous year or if the date of the annual meeting is

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advanced by more than 30 days prior to or delayed by more than 60 days after the one-year anniversary of the date of the previous year’s
annual meeting, then, for notice by the stockholder to be timely, it must be so received by the secretary not earlier than the close of business
on the 120th day prior to such annual meeting and not later than the close of business on the later of (i) the 90th day prior to such annual
meeting, or (ii) the tenth day following the day on which Public Announcement (as defined below) of the date of such annual meeting is first
made. In no event shall any adjournment or postponement of an annual meeting or the announcement thereof commence a new time period
for  the  giving  of  a  stockholder’s  notice  as  described  in  this  Section  2.4(i)(a).  “ Public Announcement ” shall  mean disclosure in a press
release reported by the Dow Jones News Service, Associated Press or a comparable national news service or in a document publicly filed by
the corporation with the Securities and Exchange Commission pursuant to Section 13, 14 or 15(d) of the 1934 Act.

(b)      To be in proper written form, a stockholder’s notice to the secretary must set forth as to each matter of business
the stockholder intends to bring before the annual meeting: (1) a brief description of the business intended to be brought before the annual
meeting, the text of the proposed business (including the text of any resolutions proposed for consideration) and the reasons for conducting
such business at the annual meeting, (2) the name and address, as they appear on the corporation’s books, of the stockholder proposing such
business and any Stockholder Associated Person (as defined below), (3) the class and number of shares of the corporation that are held of
record or are beneficially owned by the stockholder or any Stockholder Associated Person and any derivative positions held or beneficially
held by the stockholder or any Stockholder Associated Person, (4) whether and the extent to which any hedging or other transaction or series
of transactions has been entered into by or on behalf of such stockholder or any Stockholder Associated Person with respect to any securities
of the corporation, and a description of any other agreement, arrangement or understanding (including any short position or any borrowing or
lending of shares), the effect or intent of which  is to mitigate  loss to, or to  manage the risk  or benefit from share price changes for, or to
increase  or  decrease  the  voting  power  of,  such  stockholder  or  any  Stockholder  Associated  Person  with  respect  to  any  securities  of  the
corporation, (5) any material interest of the stockholder or a Stockholder Associated Person in such business, and (6) a statement whether
either  such  stockholder  or  any  Stockholder  Associated  Person  will  deliver  a  proxy  statement  and  form  of  proxy  to  holders  of  at  least  the
percentage of the corporation’s voting shares required under applicable law to carry the proposal (such information provided and statements
made as required by clauses (1) through (6), a “ Business Solicitation Statement ”). In addition, to be in proper written form, a stockholder’s
notice to the secretary must be supplemented not later than ten days following the record date for the determination of stockholders entitled to
notice  of  the  meeting  to  disclose  the  information  contained  in  clauses  (3)  and  (4)  above  as  of  such  record  date.  For  purposes  of  this
Section 2.4, a “ Stockholder Associated Person ” of any stockholder shall mean (i) any person controlling, directly or indirectly, or acting in
concert  with,  such  stockholder,  (ii)  any  beneficial  owner  of  shares  of  stock  of  the  corporation  owned  of  record  or  beneficially  by  such
stockholder and on whose behalf the proposal or nomination, as the case may be, is being made, or (iii) any person controlling, controlled by
or under common control with such person referred to in the preceding clauses (i) and (ii).

(c)            Without  exception,  no  business  shall  be  conducted  at  any  annual  meeting  except  in  accordance  with  the
provisions set forth in this Section 2.4(i) and, if applicable, Section 2.4(ii). In addition, business proposed to be brought by a stockholder may
not be brought before the annual meeting if such stockholder or a Stockholder Associated Person, as applicable, takes action contrary to the
representations made in the Business Solicitation Statement applicable to such business or if the Business Solicitation Statement applicable to
such business contains an untrue statement of a material fact or omits to state a material fact necessary to make the statements therein not
misleading. The chairperson of the annual meeting shall, if the facts warrant, determine and declare at the annual meeting that business was
not properly brought before the annual meeting and in accordance with the provisions of this Section 2.4(i), and, if the

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chairperson  should  so  determine,  he  or  she  shall  so  declare  at  the  annual  meeting  that  any  such  business  not  properly  brought  before  the
annual meeting shall not be conducted.

(ii)            Advance  Notice  of  Director  Nominations  at  Annual  Meetings.  Notwithstanding  anything  in  these  bylaws  to  the
contrary, only persons who are nominated in accordance with the procedures set forth in this Section 2.4(ii) shall be eligible for election or re-
election as directors at an annual meeting of stockholders. Nominations of persons for election to the board of directors of the corporation
shall be made at an annual meeting of stockholders only (A) by or at the direction of the board of directors or (B) by a stockholder of the
corporation who (1) was a stockholder of record at the time of the giving of the notice required by this Section 2.4(ii), on the record date for
the determination of stockholders entitled to notice of the annual meeting and on the record date for the determination of stockholders entitled
to  vote  at  the  annual  meeting  and  (2)  has  complied  with  the  notice  procedures  set  forth  in  this  Section  2.4(ii).  In  addition  to  any  other
applicable  requirements,  for  a  nomination  to  be  made  by  a  stockholder,  the  stockholder  must  have  given  timely  notice  thereof  in  proper
written form to the secretary of the corporation.

(a)      To comply with clause (B) of Section 2.4(ii) above, a nomination to be made by a stockholder must set forth all
information required under this Section 2.4(ii) and must be received by the secretary of the corporation at the principal executive offices of
the corporation at the time set forth in, and in accordance with, the final three sentences of Section 2.4(i)(a) above; provided, however, that in
the event that the number of directors to be elected to the board of directors is increased and there is no Public Announcement naming all of
the nominees for director or specifying the size of the increased board made by the corporation at least ten (10) days before the last day a
stockholder may deliver a notice of nomination pursuant to the foregoing provisions, a stockholder’s notice required by this Section 2.4(ii)
shall also be considered timely, but only with respect to nominees for any new positions created by such increase, if it shall be received by the
secretary at the principal executive offices of the corporation not later than the close of business on the tenth day following the day on which
such Public Announcement is first made by the corporation.

(b)      To be in proper written form, such stockholder’s notice to the secretary must set forth:

(1)           as  to  each  person  (a  “  nominee ”)  whom  the  stockholder  proposes  to  nominate  for  election  or  re-
election as a director: (A) the name, age, business address and residence address of the nominee, (B) the principal occupation or employment
of the nominee, (C) the class and number of shares of the corporation that are held of record or are beneficially owned by the nominee and
any derivative positions held or beneficially held by the nominee, (D) whether and the extent to which any hedging or other transaction or
series of transactions has been entered into by or on behalf of the nominee with respect to any securities of the corporation, and a description
of  any  other  agreement,  arrangement  or  understanding  (including  any  short  position  or  any  borrowing  or  lending  of  shares),  the  effect  or
intent of which is to mitigate loss to, or to manage the risk or benefit of share price changes for, or to increase or decrease the voting power of
the nominee, (E) a description of all arrangements or understandings between or among the stockholder, any nominee or any other person or
persons (naming such person or persons) pursuant to which the nominations are to be made by the stockholder, including a description of any
compensatory, payment or other financial agreement, arrangement or understanding involving the nominee and of any compensation or other
payment received by or on behalf of the nominee, in each case in connection with candidacy or service as a director of the corporation, (F) a
written  statement  executed  by  the  nominee  acknowledging  and  representing  that  the  nominee  intends  to  serve  a  full  term  on  the  board  of
directors if elected and that, as a director of the corporation, the nominee will owe a fiduciary duty under Delaware law with respect to the
corporation and its stockholders, and (G) any other information relating to the nominee that would be required

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to be disclosed about such nominee if proxies were being solicited for the election of the nominee as a director, or that is otherwise required,
in each case pursuant to Regulation 14A under the 1934 Act (including without limitation the nominee’s written consent to being named in
the proxy statement, if any, as a nominee and to serving as a director if elected); and

(2)      as to such stockholder giving notice, (A) the information required to be provided pursuant to clauses (2)
through  (5)  of  Section  2.4(i)(b)  above,  and  the  supplement  referenced  in  the  second  sentence  of  Section  2.4(i)(b)  above  (except  that  the
references to “business” in such clauses shall instead refer to nominations of directors for purposes of this paragraph), and (B) a statement
whether either such stockholder or Stockholder Associated Person will deliver a proxy statement and form of proxy to holders of a number of
the  corporation’s  voting  shares  reasonably  believed  by  such  stockholder  or  Stockholder  Associated  Person  to  be  necessary  to  elect  such
nominee(s) (such information provided and statements made as required by clauses (A) and (B) above, a “ Nominee Solicitation Statement
”).

(c)      At the request of the board of directors, any person nominated by a stockholder for election as a director must
furnish  to  the  secretary  of  the  corporation  (1)  that  information  required  to  be  set  forth  in  the  stockholder’s  notice  of  nomination  of  such
person  as  a  director  as  of  a  date  subsequent  to  the  date  on  which  the  notice  of  such  person’s  nomination  was  given  and  (2)  such  other
information  as  may  reasonably  be  required  by  the  corporation  to  determine  the  eligibility  of  such  proposed  nominee  to  serve  as  an
independent director of the corporation or that could be material to a reasonable stockholder’s understanding of the independence, or lack
thereof,  of  such  nominee;  in  the  absence  of  the  furnishing  of  such  information  if  requested,  such  stockholder’s  nomination  shall  not  be
considered in proper form pursuant to this Section 2.4(ii).

(d)      Without exception, no person shall be eligible for election or re-election as a director of the corporation at an
annual meeting of stockholders unless nominated in accordance with the provisions set forth in this Section 2.4(ii). In addition, a nominee
shall not be eligible for election or re-election if a stockholder or Stockholder Associated Person, as applicable, takes action contrary to the
representations  made  in the  Nominee  Solicitation  Statement applicable  to  such  nominee or  in  any  other notice  to  the  corporation or  if  the
Nominee Solicitation Statement applicable to such nominee or any other relevant notice contains an untrue statement of a material fact or
omits to state a material fact necessary to make the statements therein not misleading. The chairperson of the annual meeting shall, if the facts
warrant, determine and declare at the annual meeting that a nomination was not made in accordance with the provisions prescribed by these
bylaws, and if the chairperson should so determine, he or she shall so declare at the annual meeting, and the defective nomination shall be
disregarded.

(iii)      Advance Notice of Director Nominations for Special Meetings.

(a)      For a special meeting of stockholders at which directors are to be elected pursuant to Section 2.3, nominations
of persons for election to the board of directors shall be made only (1) by or at the direction of the board of directors or (2) by any stockholder
of the corporation who (A) is a stockholder of record at the time of the giving of the notice required by this Section 2.4(iii), on the record date
for the determination of stockholders entitled to notice of the special meeting and on the record date for the determination of stockholders
entitled  to  vote  at  the  special  meeting  and  (B)  delivers  a  timely  written  notice  of  the  nomination  to  the  secretary  of  the  corporation  that
includes the information set forth in Sections 2.4(ii)(b) and (ii)(c) above. To be timely, such notice must be received by the secretary at the
principal executive offices of the corporation not later than the close of business on the later of the 90th day prior to such special meeting or
the tenth day following the day on which Public Announcement is first made of the date of the special meeting and of the nominees proposed
by the board of directors to be elected at

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such meeting. A person shall not be eligible for election or re-election as a director at a special meeting unless the person is nominated (i) by
or at the direction of the board of directors or (ii) by a stockholder in accordance with the notice procedures set forth in this Section 2.4(iii). In
addition, a nominee shall not be eligible for election or re-election if a stockholder or Stockholder Associated Person, as applicable, takes
action contrary to the representations made in the Nominee Solicitation Statement applicable to such nominee or in any other notice to the
corporation or if the Nominee Solicitation Statement applicable to such nominee or any other relevant notice contains an untrue statement of
a material fact or omits to state a material fact necessary to make the statements therein not misleading.

(b)      The chairperson of the special meeting shall, if the facts warrant, determine and declare at the meeting that a
nomination  or  business  was  not  made  in  accordance  with  the  procedures  prescribed  by  these  bylaws,  and  if  the  chairperson  should  so
determine, he or she shall so declare at the meeting, and the defective nomination or business shall be disregarded.

(iv)      Other Requirements and Rights. In addition to the foregoing provisions of this Section 2.4, a stockholder must also
comply with all applicable requirements of state law and of the 1934 Act and the rules and regulations thereunder with respect to the matters
set forth in this Section 2.4, including, with respect to business such stockholder intends to bring before the annual meeting that involves a
proposal that such stockholder requests to be included in the corporation’s proxy statement, the requirements of Rule 14a-8 (or any successor
provision) under the 1934 Act. Nothing in this Section 2.4 shall be deemed to affect any right of the corporation to omit a proposal from the
corporation’s proxy statement pursuant to Rule 14a-8 (or any successor provision) under the 1934 Act.

2.5      NOTICE OF STOCKHOLDERS’ MEETINGS

Whenever stockholders are required or permitted to take any action at a meeting, a written notice of the meeting shall be given which
shall state the place, if any, date and hour of the meeting, the means of remote communications, if any, by which stockholders and proxy
holders may be deemed to be present in person and vote at such meeting, the record date for determining the stockholders entitled to vote at
the meeting, if such date is different from the record date for determining stockholders entitled to notice of the meeting, and, in the case of a
special  meeting,  the  purpose  or  purposes  for  which  the  meeting  is  called.  Except  as  otherwise  provided  in  the  DGCL,  the  certificate  of
incorporation or these bylaws, the written notice of any meeting of stockholders shall be given not less than 10 nor more than 60 days before
the date of the meeting to each stockholder entitled to vote at such meeting as of the record date for determining the stockholders entitled to
notice of the meeting.

2.6      QUORUM

The  holders  of  a  majority  of  the  voting  power  of  the  stock  issued  and  outstanding  and  entitled  to  vote,  present  in  person  or
represented by proxy, shall constitute a quorum for the transaction of business at all meetings of the stockholders. Where a separate vote by a
class or series or classes or series is required, a majority of the voting power of the outstanding shares of such class or series or classes or
series, present in person or represented by proxy, shall constitute a quorum entitled to take action with respect to that vote on that matter,
except as otherwise provided by law, the certificate of incorporation or these bylaws.

If,  however,  such  quorum  is  not  present  or  represented  at  any  meeting  of  the  stockholders,  then  either  (i)  the  chairperson  of  the
meeting, or (ii) the stockholders entitled to vote at the meeting, present in person or represented by proxy, shall have power to adjourn the
meeting  from  time  to  time,  without  notice  other  than  announcement  at  the  meeting,  until  a  quorum  is  present  or  represented.  At  such
adjourned meeting at

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which a quorum is present or represented, any business may be transacted that might have been transacted at the original meeting.

2.7      ADJOURNED MEETING; NOTICE

When  a  meeting  is  adjourned  to  another  time  or  place,  unless  these  bylaws  otherwise  require,  notice  need  not  be  given  of  the
adjourned  meeting  if  the  time,  place,  if  any,  thereof,  and  the  means  of  remote  communications,  if  any,  by  which  stockholders  and  proxy
holders may be deemed to be present in person and vote at such adjourned meeting are announced at the meeting at which the adjournment is
taken. At the adjourned meeting, the corporation may transact any business which might have been transacted at the original meeting. If the
adjournment is for more than 30 days, a notice of the adjourned meeting shall be given to each stockholder of record entitled to vote at the
meeting. If after the adjournment a new record date for stockholders entitled to vote is fixed for the adjourned meeting, the board of directors
shall fix a new record date for notice of such adjourned meeting in accordance with Section 213(a) of the DGCL and Section 2.11 of these
bylaws,  and  shall  give  notice  of  the  adjourned  meeting  to  each  stockholder  of  record  entitled  to  vote  at  such  adjourned  meeting  as  of  the
record date fixed for notice of such adjourned meeting.

2.8      CONDUCT OF BUSINESS

The  chairperson  of  any  meeting  of  stockholders  shall  determine  the  order  of  business  and  the  procedure  at  the  meeting,  including
such regulation of the manner of voting and the conduct of business and discussion as seem to the chairperson in order. The chairperson of
any  meeting  of  stockholders  shall  have  the  power  to  adjourn  the  meeting  to  another  place,  if  any,  date  or  time.  The  chairperson  of  any
meeting of stockholders shall be designated by the board of directors; in the absence of such designation, the chairperson of the board, if any,
or the chief executive officer (in the absence of the chairperson of the board), or the president (in the absence of the chairperson of the board
and  the  chief  executive  officer),  or  in  their  absence  any  other  executive  officer  of  the  corporation,  shall  serve  as  chairperson  of  the
stockholder meeting.

2.9      VOTING

The  stockholders  entitled  to  vote  at  any  meeting  of  stockholders  shall  be  determined  in  accordance  with  the  provisions  of
Section 2.11 of these bylaws, subject to Section 217 (relating to voting rights of fiduciaries, pledgors and joint owners of stock) and Section
218 (relating to voting trusts and other voting agreements) of the DGCL.

Except as otherwise provided by law, the certificate of incorporation, these bylaws or the rules of any applicable stock exchange, in
all  matters  other  than  the  election  of  directors,  the  affirmative  vote  of  a  majority  of  the  voting  power  of  the  shares  present  in  person  or
represented  by  proxy  at  the  meeting  and  entitled  to  vote  on  the  subject  matter  shall  be  the  act  of  the  stockholders.  Except  as  otherwise
required by law, the certificate of incorporation or these bylaws, directors shall be elected by a plurality of the voting power of the shares
present in person or represented by proxy at the meeting and entitled to vote on the election of directors. Where a separate vote by a class or
series  or  classes  or  series  is  required,  in  all  matters  other  than  the  election  of  directors,  the  affirmative  vote  of  the  majority  of  the  voting
power of the shares of such class or series or classes or series present in person or represented by proxy at the meeting and entitled to vote on
the  subject  matter  shall  be  the  act  of  such  class  or  series  or  classes  or  series,  except  as  otherwise  provided  by  law,  the  certificate  of
incorporation, these bylaws or the rules of any applicable stock exchange.

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2.10      STOCKHOLDER ACTION BY WRITTEN CONSENT WITHOUT A MEETING

Subject to the rights of the holders of the shares of any series of Preferred Stock , and except for any written election to convert shares
of  the  corporation’s  Class  A  Common  Stock  to  Class  B  Common  Stock  as  contemplated  in  the  certificate  of  incorporation,  any  action
required  or  permitted  to  be  taken  by  the  stockholders  of  the  corporation  must  be  effected  at  a  duly  called  annual  or  special  meeting  of
stockholders of the corporation and may not be effected by any consent in writing by such stockholders.

2.11      RECORD DATES

In order that the corporation may determine the stockholders entitled to notice of any meeting of stockholders or any adjournment
thereof, the board of directors may fix a record date, which record date shall not precede the date upon which the resolution fixing the record
date  is  adopted  by  the  board  of  directors  and  which  record  date  shall  not  be  more  than  60  nor  less  than  10  days  before  the  date  of  such
meeting. If the board of directors so fixes a date, such date shall also be the record date for determining the stockholders entitled to vote at
such  meeting  unless  the  board  of  directors  determines,  at  the  time  it  fixes  such  record  date,  that  a  later  date  on  or  before  the  date  of  the
meeting shall be the date for making such determination.

If no record date is fixed by the board of directors, the record date for determining stockholders entitled to notice of and to vote at a
meeting of stockholders shall be at the close of business on the day next preceding the day on which notice is given, or, if notice is waived, at
the close of business on the day next preceding the day on which the meeting is held.

A determination of stockholders of record entitled to notice of or to vote at a meeting of stockholders shall apply to any adjournment
of the meeting; provided, however , that the board of directors may fix a new record date for determination of stockholders entitled to vote at
the adjourned meeting, and in such case shall also fix as the record date for stockholders entitled to notice of such adjourned meeting the
same or an earlier date as that fixed for determination of stockholders entitled to vote in accordance with the provisions of Section 213 of the
DGCL and this Section 2.11 at the adjourned meeting.

In  order  that  the  corporation  may  determine  the  stockholders  entitled  to  receive  payment  of  any  dividend  or  other  distribution  or
allotment of any rights or the stockholders entitled to exercise any rights in respect of any change, conversion or exchange of stock, or for the
purpose of any other lawful action, the board of directors may fix a record date, which record date shall not precede the date upon which the
resolution fixing the record date is adopted, and which record date shall be not more than 60 days prior to such action. If no record date is
fixed, the record date for determining stockholders for any such purpose shall be at the close of business on the day on which the board of
directors adopts the resolution relating thereto.

2.12      PROXIES

Each stockholder entitled to vote at a meeting of stockholders may authorize another person or persons to act for such stockholder by
proxy authorized by an instrument in writing or by a transmission permitted by law filed in accordance with the procedure established for the
meeting, but no such proxy shall be voted or acted upon after three years from its date, unless the proxy provides for a longer period. The
revocability of a proxy that states on its face that it is irrevocable shall be governed by the provisions of Section 212 of the DGCL.

A written proxy may be in the form of an electronic transmission which sets forth or is submitted with information from which it can

be determined that the electronic transmission was authorized by the stockholder or in any other form permitted by law.

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2.13      LIST OF STOCKHOLDERS ENTITLED TO VOTE

The corporation shall prepare, at least 10 days before every meeting of stockholders, a complete list of the stockholders entitled to
vote at the meeting; provided, however, if the record date for determining the stockholders entitled to vote is less than 10 days before the
meeting date, the list shall reflect the stockholders entitled to vote as of the tenth day before the meeting date, arranged in alphabetical order,
and showing the address of each stockholder and the number of shares registered in the name of each stockholder. The corporation shall not
be required to include electronic mail addresses or other electronic contact information on such list. Such list shall be open to the examination
of any stockholder for any purpose germane to the meeting for a period of at least 10 days prior to the meeting: (i) on a reasonably accessible
electronic network, provided that the information required to gain access to such list is provided with the notice of the meeting, or (ii) during
ordinary business hours, at the corporation’s principal place of business. In the event that the corporation determines to make the list available
on an electronic network, the corporation may take reasonable steps to ensure that such information is available only to stockholders of the
corporation. If the meeting is to be held at a place, then a list of stockholders entitled to vote at the meeting shall be produced and kept at the
time and place of the meeting during the whole time thereof, and may be examined by any stockholder who is present. If the meeting is to be
held solely by means of remote communication, then such list shall also be open to the examination of any stockholder during the whole time
of  the  meeting  on  a  reasonably  accessible  electronic  network,  and  the  information  required  to  access  such  list  shall  be  provided  with  the
notice of the meeting.

2.14      INSPECTORS OF ELECTION

Before any meeting of stockholders, the board of directors shall appoint an inspector or inspectors of election to act at the meeting or
its adjournment. The corporation may designate one (1) or more persons as alternate inspectors to replace any inspector who fails to act. Such
inspectors shall take all actions as contemplated under Section 231 of the DGCL or any successor provision thereto.

The inspectors of election shall perform their duties impartially, in good faith, to the best of their ability and as expeditiously as is
practical. If there are multiple inspectors of election, the decision, act or certificate of a majority is effective in all respects as the decision, act
or certificate of all. Any report or certificate made by the inspectors of election is prima facie evidence of the facts stated therein.

3.1      POWERS

ARTICLE III - DIRECTORS

The business and affairs of the corporation shall be managed by or under the direction of the board of directors, except as may be

otherwise provided in the DGCL or the certificate of incorporation.

3.2      NUMBER OF DIRECTORS

The  board  of  directors  shall  consist  of  one  or  more  members,  each  of  whom  shall  be  a  natural  person.  Unless  the  certificate  of
incorporation fixes the number of directors, (1) prior to the Voting Threshold Date (as such term is defined in the corporation’s certificate of
incorporation), the number of directors shall be determined from time to time by resolution adopted by the stockholders and (2) from and
after the Voting Threshold Date, the number of directors shall be determined from time to time by resolution adopted by a majority of the
Whole Board. No reduction of the authorized number of directors shall have the effect of removing any director before that director’s term of
office expires.

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3.3      ELECTION, QUALIFICATION AND TERM OF OFFICE OF DIRECTORS

Except as provided in Section 3.4 of these bylaws, each director, including a director elected to fill a vacancy, shall hold office until
the expiration of the term for which elected and until such director’s successor is elected and qualified or until such director’s earlier death,
resignation  or  removal.  Directors  need  not  be  stockholders  unless  so  required  by  the  certificate  of  incorporation  or  these  bylaws.  The
certificate of incorporation or these bylaws may prescribe other qualifications for directors.

If so provided in the certificate of incorporation, the directors of the corporation shall be divided into three classes. Until such time,

the directors of the corporation shall be elected at each annual meeting of stockholders to hold office until the next annual meeting.

3.4      RESIGNATION AND VACANCIES

Any director may resign  at any time upon notice given in writing or by electronic  transmission to the chairperson of the board of
directors (or, if none, to the chief executive officer of the corporation) or to the secretary of the corporation. A resignation is effective when
the resignation is delivered unless the resignation specifies a later effective date or an effective date determined upon the happening of an
event  or  events.  A  resignation  which  is  conditioned  upon  the  director  failing  to  receive  a  specified  vote  for  reelection  as  a  director  may
provide that it is irrevocable.

Unless otherwise provided in the certificate of incorporation or these bylaws, or applicable law or permitted in the specific case by
resolution of the board of directors, and subject to the rights of holders of Preferred Stock, prior to the Voting Threshold Date (as such term is
defined in the corporation’s certificate of incorporation), any vacancy in the board of directors resulting from the death, resignation, removal
or disqualification of any director or for any other reason, and any newly created directorship resulting from any increase in the authorized
number of directors to be elected by all stockholders entitled to vote generally in the election of directors may be filled by the stockholders.
Following the Voting Threshold Date (as such term is defined in the corporation’s certificate of incorporation), any vacancy in the board of
directors  resulting  from  the  death,  resignation,  removal  or  disqualification  of  any  director  or  for  any  other  reason,  and  any  newly  created
directorship resulting from any increase in the authorized number of directors to be elected by all stockholders entitled to vote generally in the
election of directors, may be filled by a majority of the directors then in office, although less than a quorum, or by a sole remaining director,
and not by stockholders. Unless otherwise provided in the certificate of incorporation or these bylaws, and following the Voting Threshold
Date,  when  one  or  more  directors  resign  from  the  board  of  directors,  effective  at  a  future  date,  a  majority  of  the  directors  then  in  office,
including  those  who  have  so  resigned,  shall  have  power  to  fill  such  vacancy  or  vacancies,  the  vote  thereon  to  take  effect  when  such
resignation or resignations shall become effective. If the directors are divided into classes as provided by the certificate of incorporation, a
person so chosen to fill a vacancy or newly created directorship shall hold office until the next election of the class for which such director
shall have been chosen and until his or her successor shall have been duly elected and qualified.

3.5      PLACE OF MEETINGS; MEETINGS BY TELEPHONE

The board of directors may hold meetings, both regular and special, either within or outside the State of Delaware.

Unless otherwise restricted by the certificate of incorporation or these bylaws, members of the board of directors may participate in a
meeting  of  the  board  of  directors  by  means  of  conference  telephone  or  other  communications  equipment  by  means  of  which  all  persons
participating in the meeting can hear each other, and such participation in a meeting shall constitute presence in person at the meeting.

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3.6      REGULAR MEETINGS

Regular meetings of the board of directors may be held without notice at such time and at such place as shall from time to time be

determined by the board of directors.

3.7      SPECIAL MEETINGS; NOTICE

Special meetings of the board of directors for any purpose or purposes may be called at any time by the chairperson of the board of

directors, the chief executive officer, the president, the secretary or a majority of the authorized number of directors.

Notice of the time and place of special meetings shall be:

(i) 

(ii) 

(iii) 

(iv) 

(v) 

delivered personally by hand, by courier or by telephone;

sent by United States first-class mail, postage prepaid;

sent by facsimile;

sent by electronic mail; or

otherwise given by electronic transmission (as defined in Section 7.2),

directed to each director at that director’s address, telephone number, facsimile number, electronic mail address or other contact for notice by
electronic transmission, as the case may be, as shown on the corporation’s records.

If the notice is (i) delivered personally by hand, by courier or by telephone, (ii) sent by facsimile, (iii) sent by electronic mail or (iv)
otherwise given by electronic transmission, it shall be delivered, sent or otherwise directed to each director, as applicable, at least 24 hours
before the time of the holding of the meeting. If the notice is sent by United States mail, it shall be deposited in the United States mail at least
four days before the time of the holding of the meeting. Any oral notice may be communicated to the director. The notice need not specify the
place  of  the  meeting  (if  the  meeting  is  to  be  held  at  the  corporation’s  principal  executive  office)  nor  the  purpose  of  the  meeting,  unless
required by statute.

3.8      QUORUM; VOTING

At all meetings of the board of directors, a majority of the Whole Board shall constitute a quorum for the transaction of business. If a
quorum is not present at any meeting of the board of directors, then the directors present thereat may adjourn the meeting from time to time,
without notice other than announcement at the meeting, until a quorum is present.

The affirmative vote of a majority of the directors present at any meeting at which a quorum is present shall be the act of the board of

directors, except as may be otherwise specifically provided by statute, the certificate of incorporation or these bylaws.

3.9      BOARD ACTION BY WRITTEN CONSENT WITHOUT A MEETING

Unless otherwise restricted by the certificate  of incorporation or these  bylaws, any action  required or  permitted to be taken at any

meeting of the board of directors, or of any committee thereof, may be taken

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without  a  meeting  if  all  members  of  the  board  of  directors  or  committee,  as  the  case  may  be,  consent  thereto  in  writing  or  by  electronic
transmission and the writing or writings or electronic transmission or transmissions are filed with the minutes of proceedings of the board of
directors or committee. Such filing shall be in paper form if the minutes are maintained in paper form and shall be in electronic form if the
minutes are maintained in electronic form. Any person (whether or not then a director) may provide, whether through instruction to an agent
or otherwise, that a consent to action will be effective at a future time (including a time determined upon the happening of an event), no later
than 60 days after such instruction is given or such provision is made and such consent shall be deemed to have been given for purposes of
this Section 3.9 at such effective time so long as such person is then a director and did not revoke the consent prior to such time. Any such
consent shall be revocable prior to its becoming effective.

3.10      FEES AND COMPENSATION OF DIRECTORS

Unless otherwise restricted by the certificate of incorporation or these bylaws, the board of directors shall have the authority to fix the

compensation of directors.

3.11      REMOVAL OF DIRECTORS

Prior  to  the  Voting  Threshold  Date  (as  such  term  is  defined  in  the  corporation’s  certificate  of  incorporation),  any  director  may  be
removed from office at any time, with or without cause, by the affirmative vote of the holders of at least a majority of the voting power of the
outstanding shares then entitled to vote for the election of directors. From and after the Voting Threshold Date, no director may be removed
except for cause and only by the affirmative vote of the holders of at least a majority of the voting power of the then-outstanding shares of
capital stock of the corporation then entitled to vote at an election of directors.

No  reduction  of  the  authorized  number  of  directors  shall  have  the  effect  of  removing  any  director  prior  to  the  expiration  of  such

director’s term of office.

4.1      COMMITTEES OF DIRECTORS

ARTICLE IV - COMMITTEES

The  board  of  directors  may,  by  resolution  passed  by  a  majority  of  the  Whole  Board,  designate  one  or  more  committees,  each
committee  to  consist  of  one  or  more  of  the  directors  of  the  corporation.  The  board  of  directors  may  designate  one  or  more  directors  as
alternate members of any committee, who may replace any absent or disqualified member at any meeting of the committee. In the absence or
disqualification  of  a  member  of  a  committee,  the  member  or  members  thereof  present  at  any  meeting  and  not  disqualified  from  voting,
whether or not such member or members constitute a quorum, may unanimously appoint another member of the board of directors to act at
the meeting in the place of any such absent or disqualified member. Any such committee, to the extent provided in the resolution of the board
of directors or in these bylaws, shall have and may exercise all the powers and authority of the board of directors in the management of the
business and affairs of the corporation, and may authorize the seal of the corporation to be affixed to all papers that may require it; but no
such committee shall have the power or authority to (i) approve or adopt, or recommend to the stockholders, any action or matter (other than
the election or removal of directors) expressly required by the DGCL to be submitted to stockholders for approval, or (ii) adopt, amend or
repeal any bylaw of the corporation.

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4.2      COMMITTEE MINUTES

Each committee shall keep regular minutes of its meetings and report the same to the board of directors when required.

4.3      MEETINGS AND ACTION OF COMMITTEES

Meetings and actions of committees shall be governed by, and held and taken in accordance with, the provisions of:

(i) 

(ii) 

(iii) 

(iv) 

(v) 

(vi) 

Section 3.5 (place of meetings and meetings by telephone);

Section 3.6 (regular meetings);

Section 3.7 (special meetings and notice);

Section 3.8 (quorum; voting);

Section 3.9 (action without a meeting); and

Section 7.5 (waiver of notice)

with such changes in the context of those bylaws as are necessary to substitute the committee and its members for the board of directors and
its members. However :

resolution of the committee;

(i) 

the time of regular meetings of committees may be determined either by resolution of the board of directors or by

(ii) 

special meetings of committees may also be called by resolution of the board of directors; and

notice of special meetings of committees shall also be given to all alternate members, who shall have the right to
attend all meetings of the committee. The board of directors may adopt rules for the government of any committee not inconsistent with the
provisions of these bylaws.

(iii) 

4.4      SUBCOMMITTEES

Unless otherwise provided in the certificate of incorporation, these bylaws or the resolutions of the board of directors designating the
committee, a committee may create one or more subcommittees, each subcommittee to consist of one or more members of the committee, and
delegate to a subcommittee any or all of the powers and authority of the committee.

5.1      OFFICERS

ARTICLE V - OFFICERS

The officers of the corporation shall be a president and a secretary. The corporation may also have, at the discretion of the board of
directors,  a  chairperson  of  the  board  of  directors,  a  vice  chairperson  of  the  board  of  directors,  a  chief  executive  officer,  a  chief  financial
officer or treasurer, one or more vice presidents, one or more assistant vice presidents, one or more assistant treasurers, one or more assistant
secretaries, and

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any such other officers as may be appointed in accordance with the provisions of these bylaws. Any number of offices may be held by the
same person.

5.2      APPOINTMENT OF OFFICERS

The board of directors shall appoint the officers of the corporation, except such officers as may be appointed in accordance with the

provisions of Sections 5.3 of these bylaws, subject to the rights, if any, of an officer under any contract of employment.

5.3      SUBORDINATE OFFICERS

The  board  of  directors  may  appoint,  or  empower  the  chief  executive  officer  or,  in  the  absence  of  a  chief  executive  officer,  the
president,  to  appoint,  such  other  officers  as  the  business  of  the  corporation  may  require.  Each  of  such  officers  shall  hold  office  for  such
period,  have  such  authority,  and  perform  such  duties  as  are  provided  in  these  bylaws  or  as  the  board  of  directors  may  from  time  to  time
determine.

5.4      REMOVAL AND RESIGNATION OF OFFICERS

Subject  to  the  rights,  if  any,  of  an  officer  under  any  contract  of  employment,  any  officer  may  be  removed,  either  with  or  without
cause, by the board of directors or, except in the case of an officer chosen by the board of directors unless as otherwise provided by resolution
of the board of directors, by any officer upon whom such power of removal may be conferred by the board of directors.

Any officer may resign at any time by giving written notice to the corporation. Any resignation shall take effect at the date of the
receipt of that notice or at any later time specified in that notice. Unless otherwise specified in the notice of resignation, the acceptance of the
resignation shall not be necessary to make it effective. Any resignation is without prejudice to the rights, if any, of the corporation under any
contract to which the officer is a party.

5.5      VACANCIES IN OFFICES

Any vacancy occurring in any office of the corporation shall be filled by the board of directors or as provided in Section 5.3.

5.6      REPRESENTATION OF SECURITIES OF OTHER ENTITIES

The chairperson of the board of directors, the chief executive officer, the president, any vice president, the treasurer, the secretary or
assistant secretary of this corporation, or any other person authorized by the board of directors or the chief executive officer, the president or
a vice president, is authorized to vote, represent, and exercise on behalf of this corporation all rights incident to any and all shares or other
securities of any other entity or entities standing in the name of this corporation, including the right to act by written consent. The authority
granted herein may be exercised either by such person directly or by any other person authorized to do so by proxy or power of attorney duly
executed by such person having the authority.

5.7      AUTHORITY AND DUTIES OF OFFICERS

All officers of the corporation shall respectively have such authority and perform such duties in the management of the business of
the corporation as may be designated from time to time by the board of directors and, to the extent not so provided, as generally pertain to
their respective offices, subject to the control of the board of directors.

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6.1      STOCK CERTIFICATES; PARTLY PAID SHARES

ARTICLE VI - STOCK

The shares of the corporation shall be represented by certificates, provided that the board of directors may provide by resolution or
resolutions that some or all of any or all classes or series of its stock shall be uncertificated shares. Any such resolution shall not apply to
shares  represented  by  a  certificate  until  such  certificate  is  surrendered  to  the  corporation.  Unless  otherwise  provided  by  resolution  of  the
board of directors, every holder of stock represented by certificates shall be entitled to have a certificate signed by, or in the name of, the
corporation  by  any  two  officers  of  the  corporation  representing  the  number  of  shares  registered  in  certificate  form.  Any  or  all  of  the
signatures on the certificate may be a facsimile. In case any officer, transfer agent or registrar who has signed or whose facsimile signature
has been placed upon a certificate has ceased to be such officer, transfer agent or registrar before such certificate is issued, it may be issued
by the corporation with the same effect as if such person were such officer, transfer agent or registrar at the date of issue. The corporation
shall not have power to issue a certificate in bearer form.

The corporation may issue the whole or any part of its shares as partly paid and subject to call for the remainder of the consideration
to be paid therefor. Upon the face or back of each stock certificate issued to represent any such partly-paid shares, or upon the books and
records of the corporation in the case of uncertificated partly-paid shares, the total amount of the consideration to be paid therefor and the
amount paid thereon shall be stated. Upon the declaration of any dividend on fully-paid shares, the corporation shall declare a dividend upon
partly-paid shares of the same class, but only upon the basis of the percentage of the consideration actually paid thereon.

6.2      SPECIAL DESIGNATION ON CERTIFICATES

If  the  corporation  is  authorized  to  issue  more  than  one  class  of  stock  or  more  than  one  series  of  any  class,  then  the  powers,  the
designations, the preferences, and the relative, participating, optional or other special rights of each class of stock or series thereof and the
qualifications, limitations or restrictions of such preferences and/or rights shall be set forth in full or summarized on the face or back of the
certificate that the corporation shall issue to represent such class or series of stock; provided, however , that, except as otherwise provided in
Section  202  of  the  DGCL,  in  lieu  of  the  foregoing  requirements  there  may  be  set  forth  on  the  face  or  back  of  the  certificate  that  the
corporation  shall  issue  to  represent  such  class  or  series  of  stock,  a  statement  that  the  corporation  will  furnish  without  charge  to  each
stockholder who so requests the powers, designations, preferences and relative, participating, optional or other special rights of each class of
stock or series thereof and the qualifications, limitations or restrictions of such preferences and/or rights. Within a reasonable time after the
issuance  or  transfer  of  uncertificated  stock,  the  registered  owner  thereof  shall  be  given  a  notice,  in  writing  or  by  electronic  transmission,
containing the information required to be set forth or stated on certificates pursuant to this Section 6.2 or Sections 156, 202(a), 218(a) or 364
of  the  DGCL  or  with  respect  to  this  Section  6.2  a  statement  that  the  corporation  will  furnish  without  charge  to  each  stockholder  who  so
requests  the  powers,  designations,  preferences  and  relative,  participating,  optional  or  other  special  rights  of  each  class  of  stock  or  series
thereof and the qualifications, limitations or restrictions of such preferences and/or rights. Except as otherwise expressly provided by law, the
rights and obligations of the holders of uncertificated stock and the rights and obligations of the holders of certificates representing stock of
the same class and series shall be identical.

6.3      LOST CERTIFICATES

Except as provided in this Section 6.3, no new certificates for shares shall be issued to replace a previously issued certificate unless

the latter is surrendered to the corporation and cancelled at the same

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time.  The  corporation  may  issue  a  new  certificate  of  stock  or  uncertificated  shares  in  the  place  of  any  certificate  theretofore  issued  by  it,
alleged to have been lost, stolen or destroyed, and the corporation may require the owner of the lost, stolen or destroyed certificate, or such
owner’s  legal  representative,  to  give  the  corporation  a  bond  sufficient  to  indemnify  it  against  any  claim  that  may  be  made  against  it  on
account of the alleged loss, theft or destruction of any such certificate or the issuance of such new certificate or uncertificated shares.

6.4      DIVIDENDS

The board of directors, subject to any restrictions contained in the certificate of incorporation or applicable law, may declare and pay
dividends upon the shares of the corporation’s capital stock. Dividends may be paid in cash, in property, or in shares of the corporation’s
capital stock, subject to the provisions of the certificate of incorporation. The board of directors may set apart out of any of the funds of the
corporation available for dividends a reserve or reserves for any proper purpose and may abolish any such reserve.

6.5      TRANSFER OF STOCK

Transfers of record of shares of stock of the corporation shall be made only upon its books by the holders thereof, in person or by an
attorney  duly  authorized,  and,  if  such  stock  is  certificated,  upon  the  surrender  of  a  certificate  or  certificates  for  a  like  number  of  shares,
properly endorsed or accompanied by proper evidence of succession, assignation or authority to transfer.

6.6      STOCK TRANSFER AGREEMENTS

The  corporation  shall  have  power  to  enter  into  and  perform  any  agreement  with  any  number  of  stockholders  of  any  one  or  more
classes  of stock  of  the corporation  to restrict  the  transfer  of  shares  of  stock  of  the corporation  of  any one  or  more  classes  owned by  such
stockholders in any manner not prohibited by the DGCL.

6.7      REGISTERED STOCKHOLDERS

The corporation:

receive dividends and to vote as such owner; and

(i) 

shall  be  entitled  to  recognize  the  exclusive  right  of  a  person  registered  on  its  books  as  the  owner  of  shares  to

another person, whether or not it shall have express or other notice thereof, except as otherwise provided by the laws of Delaware.

(ii) 

shall not be bound to recognize any equitable or other claim to or interest in such share or shares on the part of

ARTICLE VII - MANNER OF GIVING NOTICE AND WAIVER

7.1      NOTICE OF STOCKHOLDERS’ MEETINGS

Notice of any meeting of stockholders, if mailed, is given when deposited in the United States mail, postage prepaid, directed to the
stockholder at such stockholder’s address as it appears on the corporation’s records. An affidavit of the secretary or an assistant secretary of
the corporation or of the transfer agent or other agent of the corporation that the notice has been given shall, in the absence of fraud, be prima
facie evidence of the facts stated therein.

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7.2      NOTICE BY ELECTRONIC TRANSMISSION

Without  limiting  the  manner  by  which  notice  otherwise  may  be  given  effectively  to  stockholders  pursuant  to  the  DGCL,  the
certificate  of  incorporation  or  these  bylaws,  any  notice  to  stockholders  given  by  the  corporation  under  any  provision  of  the  DGCL,  the
certificate of incorporation or these bylaws shall be effective if given by a form of electronic transmission consented to by the stockholder to
whom the notice is given. Any such consent shall be revocable by the stockholder by written notice to the corporation. Any such consent
shall be deemed revoked if:

(i) 
accordance with such consent; and

the corporation is unable to deliver by electronic transmission two consecutive notices given by the corporation in

or other person responsible for the giving of notice.

(ii) 

such inability becomes known to the secretary or an assistant secretary of the corporation or to the transfer agent,

However, the inadvertent failure to treat such inability as a revocation shall not invalidate any meeting or other action.

Any  notice  given  pursuant  to  the  preceding  paragraph  shall  be  deemed  given  as  provided  under  Section  232  of  the  DGCL.  An
affidavit of the secretary or an assistant secretary or of the transfer agent or other agent of the corporation that the notice has been given by a
form of electronic transmission shall, in the absence of fraud, be prima facie evidence of the facts stated therein.

An  “  electronic  transmission  ”  means  any  form  of  communication,  not  directly  involving  the  physical  transmission  of  paper,
including the use of, or participation in, one or more electronic networks or databases (including one or more distributed electronic networks
or databases), that creates a record that may be retained, retrieved, and reviewed by a recipient thereof, and that may be directly reproduced in
paper form by such a recipient through an automated process.

Notice by a form of electronic transmission shall not apply to Sections 164, 296, 311, 312 or 324 of the DGCL.

7.3      NOTICE TO STOCKHOLDERS SHARING AN ADDRESS

Except as otherwise prohibited under the DGCL, without limiting the manner by which notice otherwise may be given effectively to
stockholders, any notice to stockholders given by the corporation under the provisions of the DGCL, the certificate of incorporation or these
bylaws shall be effective if given by a single written notice to stockholders who share an address if consented to by the stockholders at that
address  to  whom  such  notice  is  given.  Any  such  consent  shall  be  revocable  by  the  stockholder  by  written  notice  to  the  corporation.  Any
stockholder  who fails  to  object in  writing  to  the  corporation,  within  60 days  of  having been  given  written  notice by  the  corporation of  its
intention to send the single notice, shall be deemed to have consented to receiving such single written notice. This Section 7.3 shall not apply
to Sections 164, 296, 311, 312 or 324 of the DGCL.

7.4      NOTICE TO PERSON WITH WHOM COMMUNICATION IS UNLAWFUL

Whenever notice is required to be given, under the DGCL, the certificate of incorporation or these bylaws, to any person with whom
communication  is  unlawful,  the  giving  of  such  notice  to  such  person  shall  not  be  required  and  there  shall  be  no  duty  to  apply  to  any
governmental authority or agency for a license or permit to give such notice to such person. Any action or meeting which shall be taken or
held without notice

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to any such person with whom communication is unlawful shall have the same force and effect as if such notice had been duly given. In the
event that the action taken by the corporation is such as to require the filing of a certificate under the DGCL, the certificate shall state, if such
is  the  fact  and  if  notice  is  required,  that  notice  was  given  to  all  persons  entitled  to  receive  notice  except  such  persons  with  whom
communication is unlawful.

7.5      WAIVER OF NOTICE

Whenever notice is required to be given under any provision of the DGCL, the certificate of incorporation or these bylaws, a written
waiver, signed by the person entitled to notice, or a waiver by electronic transmission by the person entitled to notice, whether before or after
the time of the event for which notice is to be given, shall be deemed equivalent to notice. Attendance of a person at a meeting shall constitute
a waiver of notice of such meeting, except when the person attends a meeting for the express purpose of objecting at the beginning of the
meeting, to the transaction of any business because the meeting is not lawfully called or convened. Neither the business to be transacted at,
nor the purpose of, any regular or special meeting of the stockholders, or the board of directors or a committee thereof, as the case may be,
need  be  specified  in  any  written  waiver  of  notice  or  any  waiver  by  electronic  transmission  unless  so  required  by  the  certificate  of
incorporation or these bylaws.

8.1      INDEMNIFICATION OF DIRECTORS AND OFFICERS IN THIRD PARTY PROCEEDINGS

ARTICLE VIII - INDEMNIFICATION

Subject to the other provisions of this Article VIII, the corporation shall indemnify, to the fullest extent permitted by the DGCL, as
now or hereinafter in effect, any person who was or is a party or is threatened to be made a party to any threatened, pending or completed
action, suit or proceeding, whether civil, criminal, administrative or investigative (a “ Proceeding ”) (other than an action by or in the right of
the corporation) by reason of the fact that such person is or was a director or officer of the corporation, or is or was a director or officer of the
corporation  serving  at  the  request  of  the  corporation  as  a  director,  officer,  employee  or  agent  of  another  corporation,  partnership,  joint
venture, trust or other enterprise, against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and
reasonably  incurred  by  such  person  in  connection  with  such  Proceeding  if  such  person  acted  in  good  faith  and  in  a  manner  such  person
reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had
no  reasonable  cause  to  believe  such  person’s  conduct  was  unlawful.  The  termination  of  any  Proceeding  by  judgment,  order,  settlement,
conviction, or upon a plea of nolo contendere or its equivalent, shall not, of itself, create a presumption that the person did not act in good
faith and in a manner which such person reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect
to any criminal action or proceeding, had reasonable cause to believe that such person’s conduct was unlawful.

8.2      INDEMNIFICATION OF DIRECTORS AND OFFICERS IN ACTIONS BY OR IN THE RIGHT OF THE CORPORATION

Subject to the other provisions of this Article VIII, the corporation shall indemnify, to the fullest extent permitted by the DGCL, as
now or hereinafter in effect, any person who was or is a party or is threatened to be made a party to any threatened, pending or completed
action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact that such person is or was a director
or officer of the corporation, or is or was a director or officer of the corporation serving at the request of the corporation as

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a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise against expenses (including
attorneys’ fees) actually and reasonably incurred by such person in connection with the defense or settlement of such action or suit if such
person acted in good faith and in a manner such person reasonably believed to be in or not opposed to the best interests of the corporation;
except that no indemnification shall be made in respect of any claim, issue or matter as to which such person shall have been adjudged to be
liable to the corporation unless and only to the extent that the Court of Chancery or the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability but in view of all the circumstances of the case, such person is fairly and
reasonably entitled to indemnity for such expenses which the Court of Chancery or such other court shall deem proper.

8.3      SUCCESSFUL DEFENSE

To the extent that a present or former director or officer of the corporation has been successful on the merits or otherwise in defense
of any action, suit or proceeding described in Section 8.1 or Section 8.2, or in defense of any claim, issue or matter therein, such person shall
be indemnified against expenses (including attorneys’ fees) actually and reasonably incurred by such person in connection therewith.

8.4      INDEMNIFICATION OF OTHERS

Subject to the other provisions of this Article VIII, the corporation shall have power to indemnify its employees and agents to the
extent not prohibited by the DGCL or other applicable law. The board of directors shall have the power to delegate to any person or persons
identified  in  subsections  (1)  through  (4)  of  Section  145(d)  of  the  DGCL  the  determination  of  whether  employees  or  agents  shall  be
indemnified.

8.5      ADVANCE PAYMENT OF EXPENSES

Expenses (including attorneys’ fees) actually and reasonably incurred by an officer or director of the corporation in defending any
Proceeding shall be paid by the corporation in advance of the final disposition of such Proceeding upon receipt of a written request therefor
(together with documentation reasonably evidencing such expenses) and an undertaking by or on behalf of the person to repay such amounts
if  it  shall  ultimately  be  determined  that  the  person  is  not  entitled  to  be  indemnified  under  this  Article  VIII  or  the  DGCL.  Such  expenses
(including attorneys’ fees) actually and reasonably incurred by former directors and officers or other current or former employees and agents
of the corporation or by persons currently or formerly serving at the request of the corporation as directors, officers, employees or agents of
another  corporation,  partnership,  joint  venture,  trust  or  other  enterprise  may  be  so  paid  upon  such  terms  and  conditions,  if  any,  as  the
corporation deems appropriate. The right to advancement of expenses shall not apply to any claim for which indemnity is excluded pursuant
to  these  bylaws,  but  shall  apply  to  any  Proceeding  referenced  in  Section  8.6(ii)  or  8.6(iii)  prior  to  a  determination  that  the  person  is  not
entitled to be indemnified by the corporation.

8.6      LIMITATION ON INDEMNIFICATION

Subject to the requirements in Section 8.3 and the DGCL, the corporation shall not be obligated to indemnify any person pursuant to

this Article VIII in connection with any Proceeding (or any part of any Proceeding):

(i)      for which payment has actually been made to or on behalf of such person under any statute, insurance policy, indemnity

provision, vote or otherwise, except with respect to any excess beyond the amount paid;

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(ii)      for an accounting or disgorgement of profits pursuant to Section 16(b) of the 1934 Act, or similar provisions of federal,

state or local statutory law or common law, if such person is held liable therefor (including pursuant to any settlement arrangements);

(iii)            for  any  reimbursement  of  the  corporation  by  such  person  of  any  bonus  or  other  incentive-based  or  equity-based
compensation or of any profits realized by such person from the sale of securities of the corporation, as required in each case under the 1934
Act (including any such reimbursements that arise from an accounting restatement of the corporation pursuant to Section 304 of the Sarbanes-
Oxley Act of 2002 (the “ Sarbanes-Oxley Act ”), or the payment to the corporation of profits arising from the purchase and sale by such
person of securities in violation of Section 306 of the Sarbanes-Oxley Act), if such person is held liable therefor (including pursuant to any
settlement arrangements);

(iv)      initiated by such person, including any Proceeding (or any part of any Proceeding) initiated by such person against the
corporation or its directors, officers, employees, agents or other indemnitees, unless (a) the board of directors authorized the Proceeding (or
the relevant part of the Proceeding) prior to its initiation, (b) the corporation provides the indemnification, in its sole discretion, pursuant to
the powers vested in the corporation under applicable law, (c) otherwise required to be made under Section 8.7 or (d) otherwise required by
applicable law; or

(v)      if prohibited by applicable law.

8.7      DETERMINATION; CLAIM

If a claim for indemnification or advancement of expenses under this Article VIII is not paid in full within 90 days after receipt by the
corporation of the written request therefor, the claimant shall be entitled to an adjudication by a court of competent jurisdiction of his or her
entitlement to such indemnification or advancement of expenses. The corporation shall indemnify such person against any and all expenses
that are actually and reasonably incurred by such person in connection with any action for indemnification or advancement of expenses from
the corporation under this Article VIII, to the extent such person is successful in such action, and to the extent not prohibited by law. In any
such suit, the corporation shall, to the fullest extent not prohibited by law, have the burden of proving that the claimant is not entitled to the
requested indemnification or advancement of expenses.

8.8      NON-EXCLUSIVITY OF RIGHTS

The  indemnification  and  advancement  of  expenses  provided  by,  or  granted  pursuant  to,  this  Article  VIII  shall  not  be  deemed
exclusive  of  any  other  rights  to  which  those  seeking  indemnification  or  advancement  of  expenses  may  be  entitled  under  the  certificate  of
incorporation or any statute, bylaw, agreement, vote of stockholders or disinterested directors or otherwise, both as to action in such person’s
official  capacity  and  as  to  action  in  another  capacity  while  holding  such  office.  The  corporation  is  specifically  authorized  to  enter  into
individual contracts with any or all of its directors, officers, employees or agents respecting indemnification and advancement of expenses, to
the fullest extent not prohibited by the DGCL or other applicable law.

8.9      INSURANCE

The corporation may purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of
the  corporation,  or  is  or  was  serving  at  the  request  of  the  corporation  as  a  director,  officer,  employee  or  agent  of  another  corporation,
partnership, joint venture, trust or other enterprise against any liability asserted against such person and incurred by such person in any such
capacity,

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or arising out of such person’s status as such, whether or not the corporation would have the power to indemnify such person against such
liability under the provisions of the DGCL.

8.10      SURVIVAL

The  rights  to  indemnification  and  advancement  of  expenses  conferred  by  this  Article  VIII  shall  continue  as  to  a  person  who  has

ceased to be a director, officer, employee or agent and shall inure to the benefit of the heirs, executors and administrators of such a person.

8.11      EFFECT OF REPEAL OR MODIFICATION

A right to indemnification or to advancement of expenses arising under a provision of the certificate of incorporation or a bylaw shall
not be eliminated or impaired by an amendment to the certificate of incorporation or these bylaws after the occurrence of the act or omission
that is the subject of the civil, criminal, administrative or investigative action, suit or proceeding for which indemnification or advancement of
expenses is sought, unless the provision in effect at the time of such act or omission explicitly authorizes such elimination or impairment after
such action or omission has occurred.

8.12      CERTAIN DEFINITIONS

For  purposes  of  this  Article  VIII,  references  to  the  “  corporation  ”  shall  include,  in  addition  to  the  resulting  corporation,  any
constituent corporation (including any constituent of a constituent) absorbed in a consolidation or merger which, if its separate existence had
continued, would have had power and authority to indemnify its directors, officers, employees or agents, so that any person who is or was a
director, officer, employee or agent of such constituent corporation, or is or was serving at the request of such constituent corporation as a
director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, shall stand in the same position
under the provisions of this Article VIII with respect to the resulting or surviving corporation as such person would have with respect to such
constituent  corporation  if  its  separate  existence  had  continued.  For  purposes  of  this  Article  VIII,  references  to  “ other  enterprises ” shall
include employee benefit plans; references to “ fines ” shall include any excise taxes assessed on a person with respect to an employee benefit
plan; and references to “ serving at the request of the corporation ” shall include any service as a director, officer, employee or agent of the
corporation which imposes duties on, or involves services by, such director, officer, employee or agent with respect to an employee benefit
plan,  its  participants  or  beneficiaries;  and  a  person  who  acted  in  good  faith  and  in  a  manner  such  person  reasonably  believed  to  be  in  the
interest of the participants and beneficiaries of an employee benefit plan shall be deemed to have acted in a manner “ not opposed to the best
interests of the corporation ” as referred to in this Article VIII.

9.1      EXECUTION OF CORPORATE CONTRACTS AND INSTRUMENTS

ARTICLE IX - GENERAL MATTERS

Except as otherwise provided by law, the certificate of incorporation or these bylaws, the board of directors may authorize any officer
or  officers,  or  agent  or  agents,  to  enter  into  any  contract  or  execute  any  document  or  instrument  in  the  name  of  and  on  behalf  of  the
corporation;  such  authority  may  be  general  or  confined  to  specific  instances.  Unless  so  authorized  or  ratified  by  the  board  of  directors  or
within the agency power of an officer, no officer, agent or employee shall have any power or authority to bind the corporation by any contract
or engagement or to pledge its credit or to render it liable for any purpose or for any amount.

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9.2      FISCAL YEAR

The fiscal year of the corporation shall be fixed by resolution of the board of directors and may be changed by the board of directors.

9.3      SEAL

The  corporation  may  adopt  a  corporate  seal,  which  shall  be  adopted  and  which  may  be  altered  by  the  board  of  directors.  The

corporation may use the corporate seal by causing it or a facsimile thereof to be impressed or affixed or in any other manner reproduced.

9.4      CONSTRUCTION; DEFINITIONS

Unless  the  context  requires  otherwise,  the  general  provisions,  rules  of  construction,  and  definitions  in  the  DGCL  shall  govern  the
construction  of  these  bylaws.  Without  limiting  the  generality  of  this  provision,  the  singular  number  includes  the  plural,  the  plural  number
includes the singular, and the term “ person ” includes both a corporation and a natural person.

ARTICLE X - AMENDMENTS

These bylaws may be adopted, amended or repealed by the stockholders entitled to vote; provided, however , that, from and after the
Voting Threshold Date (as such term is defined in the corporation’s certificate of incorporation), the affirmative vote of the holders of at least
two-thirds  (2/3)  of  the  total  voting  power  of  outstanding  voting  securities,  voting  together  as  a  single  class,  shall  be  required  for  the
stockholders  of  the  Corporation  to  alter,  amend  or  repeal,  or  adopt  any  provision  of  these  bylaws.  However,  the  corporation  may,  in  its
certificate  of  incorporation,  confer  the  power  to  adopt,  amend  or  repeal  bylaws  upon  the  directors.  The  fact  that  such  power  has  been  so
conferred upon the directors shall not divest the stockholders of the power, nor limit their power to adopt, amend or repeal bylaws.

A bylaw amendment adopted by stockholders which specifies the votes that shall be necessary for the election of directors shall not

be further amended or repealed by the board of directors.

ARTICLE XI - EXCLUSIVE FORUM

Unless the corporation consents in writing to the selection of an alternative forum, the Court of Chancery of the State of Delaware
(or,  if  the  Court  of  Chancery  does  not  have  jurisdiction,  the  federal  district  court  for  the  District  of  Delaware)  shall,  to  the  fullest  extent
permitted by law, be the sole and exclusive forum for (i) any derivative action or proceeding brought on behalf of the corporation, (ii) any
action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of the corporation to the corporation or
the  corporation’s  stockholders,  (iii)  any  action  arising  pursuant  to  any  provision  of  the  DGCL  or  the  certificate  of  incorporation  or  these
bylaws (as either may be amended from time to time), or (iv) any action asserting a claim governed by the internal affairs doctrine, except
for, as to each of (i) through (iv) above, any claim as to which such court determines that there is an indispensable party not subject to the
jurisdiction  of  such  court  (and  the  indispensable  party  does  not  consent  to  the  personal  jurisdiction  of  such  court  within  ten  (10)  days
following such determination), which is vested in the exclusive jurisdiction of a court or forum other than such court, or for which such court
does not have subject matter jurisdiction.

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Unless the corporation consents in writing to the selection of an alternative forum, the federal district courts of the United States of
America shall be the exclusive forum for the resolution of any complaint asserting a cause of action arising under the Securities Act of 1933,
as amended.

Any person or entity purchasing or otherwise acquiring any interest in any security of the corporation shall be deemed to have notice

of and consented to the provisions of this Article XI.

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Consent of Independent Registered Public Accounting Firm

Exhibit 23.1

We consent to the incorporation by reference in the Registration Statement (Form S-8 No. 333-225978) pertaining to the 2011 Equity
Incentive Plan, 2018 Equity Incentive Plan, and 2018 Employee Stock Purchase Plan of Domo, Inc. of our report dated April 12, 2019 , with
respect to the consolidated financial statements of Domo, Inc. included in this Annual Report (Form 10-K) for the year ended January 31,
2019 .

/s/ Ernst & Young LLP

Salt Lake City, UT 
April 12, 2019

CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Joshua G. James, certify that:

1. 

2. 

I have reviewed this Annual Report on Form 10-K of Domo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make

the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects

the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. 

The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in

Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

(a) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

(b) 

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under

our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

(c) 

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about

the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) 

Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's

most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant's internal control over financial reporting; and

5. 

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial

reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

(a) 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which

are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b) 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's

internal control over financial reporting.

Date: April 12, 2019

/s/ Joshua G. James            
Joshua G. James
Founder and Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.2

I, Bruce Felt, certify that:

1. 

2. 

I have reviewed this Annual Report on Form 10-K of Domo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make

the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects

the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. 

The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in

Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

(a) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this report is being prepared;

(b) 

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under

our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

(c) 

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about

the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) 

Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's

most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the registrant's internal control over financial reporting; and

5. 

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial

reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

(a) 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which

are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b) 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's

internal control over financial reporting.

Date: April 12, 2019

/s/ Bruce Felt            
Bruce Felt
Chief Financial Officer
(Principal Accounting and Financial Officer)

Exhibit 32.1

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the filing of the Annual Report on Form 10-K for the fiscal year ended  January 31, 2019 , as filed with the Securities and Exchange
Commission on the date hereof (the "Report") by Domo, Inc. (the "Company"), Joshua James, as the Chief Executive Officer of the Company, and Bruce Felt, as
the Chief Financial Officer of the Company, each hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002, that, to the best of his knowledge:

1.

2.

the Report fully complies with the requirements of Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934; and

the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  April 12, 2019

/s/ Joshua G. James

Joshua G. James

Founder and Chief Executive Officer (Principal Executive Officer)

/s/ Bruce Felt

Bruce Felt

Chief Financial Officer (Principal Accounting and Financial Officer)

A signed original of this written statement required by Section 906 of the Sarbanes-Oxley Act of 2002 has been provided to the Company and will be

retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

This certification accompanies the Report to which it relates, is not deemed filed with the Securities and Exchange Commission and is not to be

incorporated by reference into any filing of Domo, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended
(whether made before or after the date of the Report), irrespective of any general incorporation language contained in such filing.

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