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dotdigital Group Plc

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FY2013 Annual Report · dotdigital Group Plc
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www.dotdigitalgroup.com

Annual Report 
and Accounts
2012/2013

Innovating SaaS Technology 
and Tools for Marketers

Corporate Statement 

dotDigital Group is the UK market leader in the provision of Email 
Marketing software to digital marketing professionals. The group’s 
fl agship product, dotMailer, is a powerful SaaS-based email marketing 
automation platform used by its clients to engage with their 
customers to build brand awareness, develop customer loyalty, 
generate new leads and promote repeat business. 

Contents 
Corporate Statement  

2013 Key Highlights 

Chairman ‘s Statement 

Chief Executive’s Report 

Corporate Social Responsibility 

Our Board of Directors 

Corporate Governance Report 

Audit Committee Report 

Remuneration Committee Report 

Report of the Directors    

Report of the Independent Auditors    
b

IBC

Consolidated Income Statement    

Consolidated Statement of Comprehensive Income   

Consolidated Statement of Financial Position   

Company Statement of Financial Position   

Consolidated Statement of Changes in Equity   

Company Statement of Changes in Equity   

Consolidated Statement of Cash Flows    

Company Statement of Cash Flows 

Notes to the Consolidated Financial Statements   

Company Information    

1

2

3

12

14

16

17

18

20

25

26

26

27

28

29

30

31

31

32

IBC 

2013 Key Highlights

Company Information

Directors
S Bird
P A Simmonds
I Taylor
G Fidura
R Kellett-Clarke 
F Beechinor-Collins
S J Barratt (appointed 9 October 2012)

+16% 

increase in  
Total Group Revenues

Secretary
M Patel

Registered Offi  ce 

Finsgate
5-7 Cranwood Street
London
EC1V 9EE

Registered Number
06289659 (England and Wales)

Auditors 
Jeff reys Henry LLP
Statutory Auditor 
Continued strong  
Finsgate 
net cash generated from 
5-7 Cranwood Street
operating activites  
London
EC1V 9EE

£3.6m 

Solicitors
BPE Solicitors LLP
St James House
St James Square
Cheltenham
GL50 3PR

Principal Bankers 
National Westminster Bank plc
Charing Cross, London Branch
PO Box 113
Cavell House
2a Charing Cross Road
London
WC2H 0PD

Innovating SaaS Technology  
and Tools for Marketers

Registrars  
Share Registrars Limited
Suite E First Floor
9 Lion and Lamb Yard
Farnham
Surrey
GU9 7LL

Revenues in 
SaaS Products up 

Nomad/Broker
N+1 Singer
1 Bartholomew Lane
London
EC2N 2AX

+28% 

(from £9.5m to £12.2m)

Joint Broker
Finncap
60 New Broad Street
London
EC2M 1JJ 

Website 
www.dotdigitalgroup.com

+21%increase in EBITDA

to £4.1m

London Bridge
6-8 Emerson Street
London
SaaS Products division 
SE1 9DU
operating profit increased 

T: 020 7654 8686

+41% 

(from £3.2m to £4.5m)

Croydon
No. 1 Croydon
12-16 Addiscombe Road
CR0 0XT

+18% 

T: 020 8662 2762

increase in profit before  
Manchester
exceptionals
Pall Mall Court
61-67 King Street
Manchester
M2 4PD 

Edinburgh
MWB Business Exchange
9-10 St Andrews Square
Edinburgh
EH2 2AF

T: 0131 718 6037

New York
Suite 307, 3rd fl oor 
350 7th Avenue
New York,
10001
United States

Strong cash position of  

T: 1-212-971-940

£6.1m 

as at 30 June 2013

T: 0161 618 1070

Design and production by Philosophy 
www.philosophydesign.com
Print by Moore Print
www.mooreprint.co.uk

dotDigital Group Plc  
Annual Report and Accounts 2012/2013

1

www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Chairman’s Statement

Chief Executive’s Report

There has been a dramatic increase in the  
number of clients signing longer-term contracts as well 
as an increase in monthly spend per client. 

The core SaaS Products division under the dotMailer 
brand has performed strongly with revenue growth 
of 28% and profit before tax growing from £3.2m to 
£4.5m, an increase of 41%.

We are delighted to report that during the 
2012/13 financial year dotDigital Group PLC 
(“dotDigital”) has continued the success of 
previous years with strong growth in our SAAS 
email platform business. The Group continues 
to be cash generative with no debt. There has 
been a dramatic increase in the number of 
clients signing longer-term contracts as well 
as an increase in monthly spend per client. We 
have made considerable progress in signing 
larger corporate clients.

At the half year we announced that we were 
reviewing our agency business and how 
that sits within the Group. That review was 
completed in the second half of the year. After 
considering all the strategic options it was 
decided that we run down the order book 
and transfer some of the skills and experiences 
of individuals into the core business. This 
ensured that we used the opportunity to 
focus management’s efforts on our core SAAS 
email business. The impact of this is already 
evident and reflected in our continued growth 
and profitability.  

The Board has recently appointed a new 
Nominated Advisor and Joint Brokers and I 
would like to take this opportunity to thank 
Charles Stanley and Zeus Capital for their 
efforts in their time as advisors to the business. 

In the 2012/13 financial year, we will reinvest a 
proportion of our cash (£6.1m at the year end) 
to further accelerate the organic growth of the 
business. We will invest a significant part of 
those funds in additional sales and marketing 
resource with particular emphasis on channel 
sales and overseas sales development. Our 
New York office is up and running and we 
hope to accelerate our activities there as well 
as identifying strategic channel partners in 
both the UK and further afield. We will also 
make further investment in our SaaS platform 
and hardware infrastructure ensuring we 
maintain our competitive advantage. Whilst 
we have not ruled out acquisition our focus is 
very much on organic growth by continued 
growth in revenues from our existing 
customers and signing new larger clients on 
longer contracts. 

On behalf of all our stakeholders, I would like 
to thank our employees for their invaluable 
contribution to another successful year. I 
would also like to pay tribute to the executive 
management team for their continued 
commitment, hard work and passion in 
developing the business.

Divisional Profit & Loss

Products 
30.6.13 
£m 

Products 
30.6.12  
£m 

Sales 
Cost of Sales 

Gross Profit 

Administrative Exp 

Profit before tax*  

* Before exceptional items

12.2 
0.9 

11.3 

6.8 

4.5 

9.5 
0.5 

9.0 

5.8 

3.2 

Growth 
% 

28 

Services 
30.6.13  
£m 

Services 
30.6.12  
£m 

Central 
30.6.13  
£m 

Central 
30.6.12  
£m 

Growth  
% 

(33) 

 Consolidated  Consolidated 
30.6.12  
£m 

30.6.13  
£m 

Growth  
% 

1.6 
1.0 

0.6 

1.1 

2.4 
0.8 

1.6 

1.3 

0.3 

41 

(0.5) 

0.7 

(0.7) 

0.7 

(0.7) 

- 

(275) 

13.8 
1.9 

11.9 

8.6 

3.3 

11.9 
1.3

10.6

7.8

2.8 

Frank Beechinor-Collins
Chairman

In addition to the operating loss in this 
division, the Board have reviewed the goodwill 
being carried from the Netcallidus acquisition 
in 2009 and these results contain an 
exceptional (non-cash) goodwill impairment 
charge of £2.3m of which £1.3m relates to 
the impairment of the consideration paid 
and the balance relating to the contingent 
consideration that was accured at the date 
of acquisition but eventually not paid. More 
detail can be found in the table on page 7.

The Company has now fully exited from the 
services division with the exception of  
a small number of ecommerce clients  
where on-going support is being  
provided, leaving trailing revenues  
of c£30k per month.

Financial Overview
As announced in the trading update on  
15 August , the Group delivered EBITDA  
and  profits, before exceptional items, ahead 
of expectations.

Total revenues including discontinued 
operations for the period to 30 June 2013 
increased by 16% compared to the same 
period in 2012 and profit before tax and 
exceptional items grew by 18%.

The table above shows that performance in 
the core SaaS Products division under the 
dotMailer brand has performed strongly with 
revenue growth of 28% and profit before  
tax growing from £3.2m to £4.5m, an increase 
of 41%.

The consolidated profit for this year 
was however impacted by the decision, 
announced at the interim stage, to exit from 
the Services Division (web design and search) 
where revenues charged to third parties 
declined by 33% and profits fell from £0.3m  
to a loss of £0.5m.

2

Frank Beechinor-Collins
Chairman

Peter Simmonds
Chief Executive and Chief Financial Officer

Growth 
%

16 

18

3

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013                 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive’s Report continued

“I don’t think of dotMailer 
as a separate organisation, 
I see them as an integral 
part of my communications 
team, delivering a quality 
service that goes far beyond 
just taking in content and 
sending out emails.”

o ri F olts, DHL

L

DHL
DHL required an Email Service Provider  
offering a fully managed service who could  
provide a streamlined solution for organising  
and delivering multiple country and language  
versions of their email campaigns.
In a typical sales cycle, which can last from three to  
nine months, DHL can send out up to four hundred 
thousand emails across three waves in five different 
languages and to 40 different countries.
Along with the multiple language translations required 
by DHL, they also needed an email service provider 
that could react fluidly to the cultural differences of the 
countries they are dealing with.
dotMailer provides DHL Americas with a complete, 
centrally managed email service, including an email 
template translation service into five languages.
The bespoke email template designs dotMailer 
created for DHL Americas were designed to maintain 
and ensure brand consistency and corporate quality 
standards, whilst delivering further benefits.
Talking to Lori Folts, there is no doubt that she is  
very comfortable with the relationship that 
 dotMailer and DHL Americas have built.

“We couldn’t have done that  
without the dedication, skill and  
knowledge of dotMailer’s people”.

Market Leading Provider of  
Email Marketing Software
dotDigital has grown to become a leader 
in the provision of intuitive Software-as-a-
Service (SaaS) products for digital marketing 
professionals. Its flagship product, dotMailer, 
is a powerful email and cross-channel 
marketing automation platform with easy to 
use tools that enable large corporations and 
SME marketers to efficiently create, manage, 
execute and evaluate effective targeted 
campaigns. Alongside its SaaS technology,  
the Group also provides expert email 
marketing consultancy and services for 
businesses seeking to maximise customer 
acquisition, conversion and retention. The 
Company is headquartered in the UK and 
employed 140 staff at the end of June 2013.

Email is one of the most established online 
marketing channels and has consistently year 
on year been in the top performing digital 
channels for return on investment (ROI), as it 
can be used effectively to acquire, convert, 
retain and grow customers. The DMA Email 
Marketing Council’s 2013 National Client Email 
report underscores this, with respondents to 
a poll indicated an average ROI of £21.48 for 
every £1 spent in 2012 on email marketing. 

The UK market for email marketing platforms and 
services was worth £438m in 2012 and will grow  
by an estimated 13% year-on-year to a value of £495m 
by the end of 2013.

Source: e-Consultancy

Value of UK email marketing industry, 2004-2013
This chart shows the growth of the email marketing industry since 2004

£495m

£438m

£388m

£336m

£292m

£254m

£221m

£178m

£148m

£120m

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013
(Estimated)

Source: e-Consultancy

Market Size
The UK market for email marketing platforms 
and services is forecast to be worth  nearly 
£500m this year. 

Over the last five years, continuing revenues 
in the Group have grown 457% from £2.5m 
to £13.8m (year to June 2013) and EBITDA has 
grown from £0.8m to £4.1m June 2013. This 
equates to a 5-year CAGR of 41%, which is 
higher than the market growth in that time, 
reflecting market share gains. 

Whilst the Group has always enjoyed a high 
degree of repeating revenue, much work has 
been done in the last 18 months to shift its 
revenues to contractual, recurring revenues 
(which reduces churn), with the sales team 
incentivised on total contracted value of deals 
(so length of deal also a factor).  This has had 
the effect of increasing the overall ratio of 
monthly billing under contract from 51% in 
Dec 2011 (49% pay as you go) to 71% in June 
2013 (29% pay as you go). In the year to June 
2013, 65% of new contracts signed have  
been on long-term agreements ranging  
from 12-36 months. 

dotMailer is a well-established product with 
over 70,000 users in over 150 countries. Over 
the last seven years, we have seen strong 
evidence of the scalability of the Group’s 
platform with monthly send volumes growing 
from under 5m sends per month to currently 
nearly 300m sends per month. The Company 
has done significant development work on the 
dotMailer platform over the years, providing 
continuous innovation and functionality to its 
users. This includes a highly compelling visual 
drag and drop email template editor, drag 
and drop segmentation and query builder, 
translation of the user interface into eight 
languages and  responsive template toolkits 
that optimises display content and layout on 
mobile devices (smartphones and tablets).  
The Company  also has pre-built integrations 
with best-in-class CRM products and 
e-commerce platforms such as Salesforce,  
Microsoft Dynamics, SalesLogix and Magento. 

dotMailer has a broad customer base, 
with the five largest clients accounting for 
approximately 5% of total revenues (top 
20 clients less than 15% of total revenue). 
To some extent, this reflects some of the 
Group’s historical success in the SME space 
but increasingly, the Group is gaining solid 
traction in the mid-to-large corporate market. 
Example wins in this area include BBC 
worldwide, e-Consultancy, Harveys, England 
Hockey Board, Investec, Osprey London,  
BP International, ITV, Odeon Cinemas, Ryman, 
Balfour Beatty, EDF Energy, Nationwide, 
Liverpool Victoria and Michael Page 
International. 

dotMailer’s client portfolio includes:

4

5

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Chief Executive’s Report continued

Spicerhaart
Spicerhaart operates through five well-known estate 
agencies covering different parts of the UK, including 
Haart, Spicer McColl, Haybrook, Felicity J Lord and 
Chewton Rose, together with Darlows in Wales.
As well as having a strong high street presence in its 
designated areas, Spicerhaart uses a wide array of ways 
to attract customers. These start with the best-known 
property portals, such as Rightmove and Primelocation, 
and include a dozen other property portals, together 
with over 100 regional newspapers, email and a range 
of web-based applications including tailored apps and 
social media.

“We use our database to keep track of all 
the applicant details, but the way dotMailer 
is configured means that it keeps track of 
unsubscribes or bounced addresses, so won’t 
email someone unless it knows they are 
actively open to receiving emails.”
As part of the group rollout we are also building a 
programme that tailors mails to the property buying 
lifecycle. Matt Dale, explains,

“Email is a great way to build awareness. 
Of course there are many ways people 
can find out about a property, but getting 
a picture of a house that perfectly suits 
your requirements straight to your PC or 
smartphone, even before it hits the web,  
is hugely compelling.” 

“Currently we average around 
40% to 50% open rates, and 
when we’re building a campaign, 
for example, to launch a new 
development we can use four 
or five different messages and 
easily see which features are most 
attractive, whether that’s a 5% 
contribution, part exchange  
deals, or a choice of kitchen.”

a tt D ale, Spicerhaart

M

6

Email & Cross-Channel Marketing Automation

Services Division 
On 19 March 2013, following completion of 
a thorough review of the Group’s Services 
Division (dotAgency Limitied which had 
been providing a bespoke website design 
and search engine optimisation service) the 
Board announced its plans to gradually wind 
down activity within this division, which had 
become non-core. We have managed the exit 
of this division at a cost to the Group of less 
than £200k with remaining trailing revenues 
of around £30k per month being managed 
by a small team of support staff. As previously 
disclosed, the remaining goodwill on the 
acquisition of Netcallidus will be written-off  
as a one-off non-cash adjustment.

 Analysis of Netcallidas Acquisition

Actual consideration paid 

Cumulative actual consideration paid 

Purchase price recognised  
in financial statement due to IFRS3 

Accounting adjustments 
Impairment 
-  Adjustment to purchase price 

Finance Income 
-  Adjustment to contingent consideration 

Impairment 
-  Adjustment to valuation 

Profit contribution post acquisition 

Cumulative profit contribution 

dotMailer’s client portfolio includes:

Whilst it is disappointing to exit from this 
division the additional focus within the 
business on the core email marketing business 
has already started to provide tangible 
benefits in terms of prioritisation of resource 
allocation and clarity of marketing message.

A summary of the financial impact of the 
acquisition of search engine optimisation 
business Netcallidus in 2010 is provided 
below.

May 
2010 
£m 

1.0 

1.0 

June 
2012  
£m 

0.2

1.3

1.2 

1.1 

June 
2010 
£m 

0.1 

1.1 

3.5

0.03 

0.03 

June 
2011  
£m 

1.1 

0.2 

0.2 

December 
2012 
£m 

June 
2013 
£m

1.0

0.5 

0.3 

0.5 

0.8

(0.2)

0.3

7

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Chief Executive’s Report continued

“Now we’re looking  
forward to using it to bring 
us closer to our supporters 
by keeping them informed 
of things they’re interested 
in and building on that 
interest to continue our 
mission.”

s
e
o
r
e

n H e nson, Help for H

e

B

Help for Heroes
One of Help for Heroes (“H4H”) key tools to keep the 
500,000 people who have signed up to the Charity 
informed about events, merchandise and fund raising 
activities is email.
Until the end of 2012, H4H had been using a different 
platform to drive its campaigns, but the Charity needed 
something much more dynamic to turn email from a 
broadcasting tool into a means of targeting precisely 
specific messages to relevant supporters. 
To do this it needed a platform that offered seamless 
integration with its Microsoft Dynamics CRM system.  
So when they looked at an email platform the ability 
to integrate seamlessly with MS Dynamics was a  
key requirement.
dotMailer not only stood out as a very powerful and 
easy-to-use application; it also offered a plug-in that 
linked directly with MS Dynamics to create a very 
precise and targetable communications tool.
Help for Heroes’ mailing content covers three principal 
areas – the main Charity, where mailings are primarily 
about keeping supporters informed and fund raising. 
‘Retail’ covers direct sales of a range of H4H branded 
merchandise that now covers over 500 items, and 
‘Events and Challenges’, which as its name suggests, 
encourages people to take part in and organize events 
to support the Charity’s work and fundraising.
Ben Henson, IT Change Manager explains. 

“Being able to refine mailings not just by 
content but by targeting them directly 
towards those people we know are 
most likely to respond is going to have a 
profoundly beneficial effect on the success 
of email. We’ve already seen that the linking 
of MS Dynamics and dotMailer offers huge 
potential for streamlining our operations  
and reducing costs.”

Balance Sheet and Cash Position
The Company continues to be strongly cash 
generative from its operations with the year 
end cash balance growing, yet again, at the 
year end by £2.1m to £6.1m. This has also 
been partly as a result of more effective and 
efficient cash collection processes and a 
push towards cash collection via direct debit 
(approximately 50% at year end). In addition, 
apart from a small number of operating leases 
there is no debt finance. Together, this has led 
to an even stronger balance sheet position at 
the year end. 

People
In October 2012, we announced the 
appointment to the Board as non-Executive 
Director; Simone who has a wealth of relevant 
sector experience having been Managing 
Director of e-Dialog UK, an eBay Group 
Company, for 10 years and more recently 
President of e-Dialog globally.

Focus on organic growth
During the year we evaluated a number of 
potential acquisition opportunities in the 
email marketing space. However, in the 
opinion of the Board none of the businesses 
evaluated were judged to be likely to create 
long-term shareholder value when integration 
risks were factored in.

Simone’s background, growing a multi-
channel marketing platform across EMEA and 
APAC as well as the US, is proving invaluable 
as we embark on our international expansion 
programme.

Analysis of historic activities combined with 
the market leading position of the dotMailer 
brand  has convinced the Board that there 
is the potential for significant return on 
investment from hiring additional sales 
personnel and effective targeted marketing.

Therefore our strategy for 2013/14 will 
focus on successful organic growth and as 
a business we will invest in cost effective 
marketing, adding more sales and account 
management staff and continue to invest 
in the dotMailer platform to ensure that the 
significant long-term growth opportunity is 
maximised.

The Board has agreed to allocate up to half 
of the Group’s current cash to accelerate our 
organic growth by hiring a further 20-30 sales 
and account management executives and 
increasing marketing spend.

Dividend Policy
I am pleased to report that the Board has 
conducted a review of the business plan  
for the next three years including evaluating 
the cash needs for increased investment in 
organic growth and has concluded that the 
business has reached the point where we 
have sufficient confidence in its on-going cash 
generation capabilities to commence paying a 
dividend to shareholders.

Therefore, subject to approval at the AGM, 
the Board proposes that the Company will 
pay a maiden dividend of 0.1 pence per share, 
payable at the end of January 2014. 

With ambitious growth plans for the future the 
Board believes that hiring the best people and 
providing a culture where all staff are engaged 
in the business is vital to the continued 
success, albeit this will have a short impact on 
cost/income ratios.

The Board’s commitment to an open and 
honest working environment continues with 
clear communication of business progress 
through weekly Company meetings; including 
an anonymous ‘Ask the Board’ Directors 
questions slot, regular newsletters, and 
lunches for new and existing employees with 
the Board. 

The Board strives to continue to offer a 
competitive benefits package in order to 
attract and retain the best talent, including 
share option schemes and bonuses based on 
the Company and individual performances. 
Total reward statements are now available to 
all employees to provide complete visibility 
into the total value of salaries, benefits and 
rewards earned through the year. 

dotMailer’s client portfolio includes:

8

www.dotdigitalgroup.com 
Annual Report and Accounts 2012/2013

dotDigital Group Plc  
Annual Report and Accounts 2012/2013

9

Chief Executive’s Report continued

“We didn’t just want  
a technology – we wanted  
a partner that could deliver 
a complete email service, 
and one of the first things 
that stood out about 
dotMailer is the company’s 
service-led approach.”

b

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l

C

l

l

a
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t

o
o
F
e
c
a
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a

al P
yst

M Ik e Sinnerton, Cr

Current Trading Performance and Outlook
I am pleased to report that for the first 
three months of the new financial year our 
new business sales and monthly recurring 
revenues have been in line with our plans. The 
strategy, announced in August, to invest in 
hiring additional sales, account management 
and marketing staff has resulted in an 
increase of 12 staff over the last three months 
and we will start to see the impact of their 
activities over the coming months.

We recently completed an “Investors in 
Customers” survey on our existing clients and 
were awarded an “outstanding” rating. This 
exercise helped highlight some areas where 
we can continue to make improvements to 
delight our clients and we will be focussing 
on these areas in the coming 12 months 
including aligning staff rewards to levels 
of client satisfaction. It was particularly 
pleasing to see that client feedback about 
our underlying email marketing product 
was extremely positive and the areas for 
improvement lie largely in areas where 
additional training and more segmented 
approaches to service can be implemented 
quickly and at relatively low cost.

In the first quarter we have seen some 
notable new customer signings in the UK 
including Heal’s, Payzone, Paperchase, DMA 
and Shakespeare’s Globe and in the US we 
have signed Verifone, AIP and Chromogenex 
where we are also seeing average order 
values significantly higher than the UK 
average. In the US, dotMailer was recently 
placed in the final three in the GREAT 
Tech awards sponsored by the UKTI for 
demonstrating potential to grow in the  
US market. 

As sentiment in the UK economic situation 
improves we are starting to see customers 
investing in new initiatives and for the first 
time in some years actually talking about 
increasing marketing budgets. This should 
translate into increased spending from our 
existing customers over the coming years  
and this combined with continued new  
client wins with higher average spending 
patterns than the past years gives rise to 
confidence about the year ahead.

P A Simmonds
Chief Executive and Chief Financial Officer 

dotMailer’s client portfolio includes:

Crystal Palace Football Club
In 2010, Crystal Palace Football Club demonstrated  
the power of a strong fan base when Lloyds Bank  
was persuaded to sell the freehold of its ground at 
Selhurst Park to a consortium of four local business 
people determined to secure the Club’s future.
One of the new owners’ first moves was to build  
a management team that could lead a series of 
initiatives to consolidate and develop the Club’s 
commercial position.
Leading that team, as Chief Executive, is Phil Alexander, 
a respected figure in the Football League and the 
FA, whose experience spans both the traditional and 
American forms of the sport. “Fans are the heart of a 
football club. They’re the people who come through  
the turnstiles every week and in football, your gate 
money is your second biggest revenue after TV, so 
you need to make sure you build a close and two-way 
relationship with them.”

“To increase that closeness we’ve developed 
a number of channels that embrace the 
web, social media and direct communication 
through SMS and email,” he continues. “It’s 
all part of building a relationship that goes 
much deeper than just filling seats.”
Mike Sinnerton is the Club’s Assistant Communications 
Manager, and has the day-to-day responsibility of 
managing interaction with the different fan bases. 

“Our record through the turnstiles for a match 
so far this season is 21,000, but of course not 
everyone attends regularly. So the challenge 
for us is to increase our level of engagement 
right across the fan base. Of course we’d like 
to see this reflected in higher attendance at 
matches, but there are many other ways that 
people can feel part of the club.”

10

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dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
Corporate Social Responsibility Report

During the past year the Group continued 
with its on-going commitment to social 
responsibility in the market in which it 
operates, to its employees, suppliers and  
to the broader environment.

Employees
The Group has continued to invest in the 
development of our people across the Group 
thus underpinning the critical role that our 
employees play in the success of the business.

Clients
The Company prides itself on ensuring that 
our products and services are designed to 
meet the expectations of our clients and  
their customers. Feature forums are offered  
to allow clients to request features and vote 
on feature priority, which feeds directly into 
the development schedules for our SaaS 
product offerings. 

The Group is committed to complete 
transparency with our clients, providing 
pricing structures that are clear, and offering 
packages that allow clients to deliver 
successful campaigns. A pricing calculator is 
provided for dotMailer licenses and packages 
to allow clients and potential clients to cost 
their campaigns and our experienced sales 
team are able to assist clients in pricing 
guidance across all our products and services. 
dotMailer is also offered with a money-
back guarantee to give clients maximum 
confidence in our products and services.

dotDigital products and services are 
supported by an expert team;  giving access 
to support via email, telephone and live chat. 
We also provide additional managed services 
for our products, enabling our clients to 
deliver successful campaigns and projects.

The Board has significantly enhanced 
the training and development program 
available, to provide all employees with 
access to bespoke key skills training, as well 
as continuing specific  skills development 
in areas relating to the  industry we operate 
in and professional skills development. The 
Group now has a greater percentage of 
employees than ever before studying towards 
and achieving professional qualifications, 
equipping themselves and the business  
with specialist expertise.

The Board’s commitment to an open and 
honest working environment continues with 
clear communication of business progress 
through weekly Company meetings; including 
an anonymous ‘Ask the Board’ Directors 
questions slot, regular newsletters, and 
lunches for new and existing employees  
with the Board. 

The Board strives to continue to offer a 
competitive benefits package in order to 
attract and retain the best talent, including 
share option schemes and bonuses based on 
Company and individuals performance. Total 
reward statements are now available to all 
employees to provide complete visibility into 
the total value of salaries, benefits and rewards 
earned through the year. 

It is the policy of the Group to ensure that at 
all times there are equal opportunities for all 
employees with no discrimination on account 
of race, age, gender, sexual orientation, 
disability and political or religious beliefs. 
Our philosophy is to ensure that ability, 
contribution to the business and potential  
to develop are the determining factors in the 
selection, training, career development and 
promotion of all employees.

Investment in our offices continues, ensuring 
both a pleasant and safe working environment 
for all employees. Above all, the Board 
continually monitor that our work places are 
safe and comply with all relevant legislation; 
the Group has not been subject to sanctions 
or fines for environmental, health and safety  
or other infringements.

Community
Our roots within our community are very 
important, the Board are committed 
to working with our local and wider 
communities across our various sites to 
continue to build the connections that have 
been developed over the years.

dotDigital feels strongly in not only giving 
back to our community but the software 
development industry as a whole which is 
why this year we began supporting Code Club 
a nationwide network of volunteer-led after 
school clubs that teach children aged 9-11 
computer coding skills. Some of the activities 
we supported in the past year included the 
Board pledging donations in conjunction 
with our entry to the Sunday Times 100 Best 
Companies and donating gifts at Christmas 
time to this charity.  

The Group also offers its products and  
services to all charities at preferential rates, 
and we’re very proud of our strong client  
base of charitable organisations including  
The Disabilities Trust, the Fairtrade Foundation 
and SeeAbility. This year the Board has 
increased the commitment to sponsoring 
Louise Cook, the British Female Rally 
Champion. Louise masterminded a unique 
sponsorship program to allow her to race and 
the Board are delighted to be able to support 
her on-going successes on the rallying circuit. 

Within our local communities the Company 
provides work experience and internship 
opportunities for local students and we 
actively recruit within the local talent pool.  
The Company continues to allow paid time  
off for all employees to volunteer on a number 
of programs, including local environmental 
projects and fund raising events.

Risks
The Board is cognisant of the need to 
monitor potential threats to the business 
and our workforce. To this end the Board 
has established a Risk Committee consisting 
of both non-Executive Directors and 
management. This committee meets regularly 
to evaluate on-going risks to the business 
and this includes risks posed both to our 
employees and any potential risks to the 
business from suppliers and partners. Any 
recommendations by this committee are  
put directly to the Board for further discussion 
and implementation. 

Environment
The very nature of dotDigital business 
activities works to move our clients away from 
traditional paper-based marketing methods 
by providing digital marketing channels, 
through email marketing, online surveys 
and by enhancing digital presences through 
websites and other online profile drivers. 

Our modern offices are optimised to 
deliver an environmentally-friendly working 
environment, from power saving lights that 
are linked to motion sensors to low energy 
modern equipment. Our on-going investment 
in our IT infrastructure means that the 
Group is continuously improving upon our 
environmental impact. Extensive recycling 
facilities are provided and along-side day 
to day waste recycling, we also ensure old 
furniture or IT equipment are recycled  
or reused. 

The Group actively aims to reduce the 
amount of consumables used and source 
our products responsibly, for example our 
cleaning suppliers use eco-friendly cleaning 
consumables. Our employees are encouraged 
to travel for business by public transport 
where possible to reduce transportation 
emissions.  

Suppliers
As a part of the Group’s strong commitment 
to our local community we aim to source local 
suppliers wherever possible. This is underlined 
by the fact that a number of our suppliers 
have been with the Company for many years 
and we consider our key suppliers as partners. 
dotDigital aims to work with partners and 
suppliers with similar ethical standards and 
values. At dotDigital we understand the 
importance or fair and equal treatment, and 
particularly drive towards transparent and fair 
payment terms and processes.

12

13

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Our Board of  Directors

Peter Simmonds FCCA, aged 55
Chief Executive and Finance Director
Peter Simmonds FCCA commenced his career 
in 1976 as a trainee accountant with Unilever 
Plc and has over 30 years of experience 
at senior management and board level, 
principally in the areas of banking, insurance, 
finance, IT, outsourcing and software. As 
well as large company experience he has 
considerable entrepreneurial experience 
having been involved at start up or early stage 
of a number of companies in various industry 
sectors including consultancy services, vehicle 
leasing, software and internet solutions. 
As well as being an experienced finance 
professional Peter has considerable experience 
of acquisitions, disposals, post-acquisition 
integration, change management and 
creating a cultures and structures to facilitate 
entrepreneurship and growth.

14

Simon Bird, aged 37
Chief Technical Officer
Simon Bird has developed an in depth 
technical knowledge of the internet and its 
applications. Prior to co-founding dotDigital 
Group he assisted in the development of 
a major internet access provider. He has 
provided services to a number of well known 
companies and organisations in helping 
create websites, intranets, extranets, content 
management systems and other online 
solutions.

“Tink” Ian Taylor, aged 40
Chief Operating Officer
Tink Taylor has many years experience in the 
field of interactive electronic communications. 
Tink has wide ranging experience in 
introducing the concept of digital marketing 
to companies large and small. He is an 
elected member of the Direct Marketing 
Association’s Email Marketing Council and also 
a member of the Internet Advertising Bureaus 
E-communications Council. Tink was a judge 
for the Email and Virals category at the DMA 
awards 2008.

“Skip” Gorden Fidura, aged 44
Client Services Director
Skip Fidura joined the dotDigital Group in 
January 2009 with a remit to build our digital 
strategy services offering. Skip’s been in 
marketing for over 14 years, most recently as 
Email Partner at OgilvyOne London and prior 
to that as the Director of European Operations 
for Acxiom Digital. He has worked with clients 
such as BT, Kodak, hp, Intel, and Travelocity.
co.uk. Skip is also Vice-Chairman of the UK 
DMA Email Marketing Council and was listed 
by Revolution Magazine as one of the 50 most 
influential people in new media.

Our Non Executive Directors

Frank Beechinor, aged 49
Non-Executive Chairman
Frank Beechinor, was for 11 years, CEO of 
One Click HR, an AIM quoted IT/Human 
Resources business of which he was a Co-
founder. The Company operated in the UK 
and North America and had around 200 
employees. Frank oversaw the successful sale 
of the business to ADP, a $4bn NYSE listed 
company, for US $25m. In notable addition, 
Frank was for 5 years, Operations Director 
of GMCS, part of Grand Metropolitan, a UK 
based training services provider, with several 
thousand employees. Frank brings a great deal 
of corporate experience to the Board, gained 
over 25 years of working for and running 
public and private companies. Frank has a 
strong track record in M&A and brings with 
him a quality network of contacts in the fields 
of managed services and Software as a service.

Simone Barratt, aged 53
Non-Executive Director
Simone Barratt has over 15 years’ experience 
of ecommerce and online marketing. 
She has grown businesses to multi $m 
from incorporation. She has International 
expansion experience in Europe and the  
Asia Pac. She was appointed Global President 
of e-Dialog Inc an Ebay company in 2011  
with Income Statement responsibility for  
just under $100m business across USA,  
EMEA and APAC and 450 employees.

Richard Kellett-Clarke FCA, aged 58
Non-Executive Director
Richard Kellett-Clarke brings to the board 
over 30 years of management experience in 
the turn round and strategic repositioning 
and recovery of creative businesses in CMCG, 
media, electronics and software industries. 
He was a founder of AFX NEWS Limited, now 
part of Thomson Reuters, and Sealed Media, 
now owned by Oracle. He has held numerous 
CFO roles in subsidiaries of large PLC’s as 
well as the role of IT Director at Financial 
Times Information. He was part of the team 
as CFO which brought Picwick Group PLC 
to the main market and Brady Plc to AIM. 
He is currently the CEO of Idox Plc an AIM 
listed specialist software, solutions and KM 
consultancy business.

Our Company Secretary

Milan Patel ACCA ACSI, aged 29
Company Secretary & Financial Controller
Milan joined the Company in 2007 and was 
appointed Group Company Secretary in 
2009. Milan is a member of the Association 
of Chartered Certified Accountants, an 
associate member of the Chartered Institute 
of Securities and Investments and holds 
a B.A (Hons) degree in Accounting and 
Finance. Milan has over 8 years experience 
in Accounting and Finance within the Digital 
Media, Technology and Logistics industry. 
He has been responsible for the financial 
and legal aspects of the reverse acquisition 
of West End Ventures PLC, admission to 
Plus and the introduction to AIM. He is also 
responsible for the Group’s functions in 
financial management & reporting, regulatory 
compliance, legal and corporate governance. 

15

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
Corporate Governance Report

Audit Committee Report

The Board have decided to provide corporate 
governance disclosures in accordance 
with the principles and provisions of 
“The Combined Code: Principles of Good 
Governance and the Code of Best Practice” 
(“the Code”). As part of this process Turnbull 
guidelines set out in “Guidance for Directors 
on the Combined Code” have also been 
reviewed and are covered under “Internal 
control” below. An explanation of how 
dotDigital Group Plc (the “Group”) has applied 
the principles and the extent to which the 
provisions in the Code have been complied 
which appears below.

Compliance statement
(a) Directors
The details of the Group’s Board, together with 
the audit and remuneration committees, are 
set out on page14, 17 and 18.

The Board meets monthly and is responsible 
for strategy, performance, approval of major 
capital projects and the framework of internal 
controls. The Board has a formal schedule 
of matters reserved for specific review and 
decision. To enable the Board to discharge 
its duties, all Directors receive appropriate 
and timely information. Briefing papers are 
distributed to all Directors in advance of  
Board meetings. All Directors have access 
to the advice and services of the Company 
Secretary, who is responsible for ensuring  
that Board procedures are followed and  
that applicable rules and regulations are 
complied with. At the year end there were 
four Executive Directors, two independent 
Non-Executive Directors and an independent 
Non-Executive Chairman.

The current constitution of the remuneration 
committee and the audit committee is shown 
on page 17 and 18.

Appointments to the Board are nominated  
by an Executive Director and then considered 
by the full Board.

The service contracts of the Executive 
Directors are less than one year and 
determinable by six months notice.

(b) Directors’ remuneration
As set out on page 18 and the remuneration 
of the Executive Directors is determined by 
the Remuneration Committee whilst that 
of the Non-Executives is determined by the 
whole Board. The Directors are conscious 
of the importance of performance related 
incentives and bonuses are paid based on 
performance as deemed appropriate by the 
remuneration committee. The remuneration 
committee use both financial and non-
financial benchmarks to determine the 
Executive Director bonuses.

(c) Relations with shareholders
The Group encourages two-way 
communications with all its shareholders  
and responds quickly to all requests or  
queries received. 

All shareholders have at least twenty one 
working days’ notice of the annual general 
meeting at which all of the Directors and the 
Chairman are normally available for questions. 
Comments and questions are encouraged 
from the shareholders at the meeting.

(d) Accountability and Audit
(i) Financial reporting
Detailed reviews of the performance and 
financial position of the Group are included 
in the Chief Executive’s statement. The 
Board uses this and the Directors’ report on 
pages 20 to 24 to present a balanced and 
understandable assessment of the Group’s 
position and prospects. The Directors’ 
responsibility for the financial statements  
is described on page 24.

(ii) Internal control
The Board confirms that it has established 
the procedures necessary to implement the 
guidance set out in 

“Internal Control: Guidance for Directors on 
the Combined Code”. The process of risk 
identification, evaluation and management 
has been considered by the Board. It is the 
intention that this will continue to be kept 
under constant review and will be considered 
at each board meeting in the future. The Board 
is continuing to take steps to embed internal 
control and risk management further into 
the operations of the business and to deal 

16

with areas of improvement which come to 
management and the Board’s attention.

The Directors acknowledge their 
responsibilities for the Group’s system of 
internal financial control. Such a system 
can provide reasonable but not absolute 
assurance against material misstatement or 
loss. The Board confirms that the procedures 
necessary to comply with the provisions of 
the Code, including the guidance of Turnbull, 
have been in place throughout the year 
ended 30 June 2013 and up to the date of the 
Directors’ report. It has considered the major 
business risks and the control environment. 
Important control procedures, in addition to 
the day to day supervision of the business, 
include comparison of monthly management 
accounts to the budget.

(iii) Audit committee and auditors
The Audit Committee comprises of Frank 
Beechinor-Collins and is chaired by Richard 
Kellett-Clarke. The auditors of the Group may 
also attend part or all of each meeting and 
they have direct access to the committee 
for independent discussions, without the 
presence of the Executive Director if required. 
The audit committee may examine any 
matters relating to the financial affairs of 
the Group, and to the Group’s audit. This 
includes reviews of the annual accounts 
and announcements, accounting policies, 
compliance with accounting standards,  
the appointment and fees of auditors and 
such other related functions as the Board  
may require.

(iv) Going concern basis
After making enquiries, the Directors have 
formed a judgment, at the time of approving 
the financial statements, that there is a 
reasonable expectation that the Group has 
adequate resources to continue in operational 
existence for the foreseeable future. For this 
reason the Directors continue to adopt the 
going concern basis in preparing the financial 
statements.

The Audit Committee is a sub-committee 
of the Board. The responsibilities of the 
committee include:

•	 Reviewing the half-yearly and full year 
accounts and results announcements 
of the Company and any other formal 
announcements relating to the Company’s 
financial performance and recommending 
them to the Board for approval;

•	 Reviewing the Group’s systems for internal 
financial control and risk management;
•	 Monitoring and reviewing the effectiveness 
of the Group’s internal accounting function 
and considering regular reports which 
arise;

•	 Considering the appointment of the 
external auditors, overseeing the 
process for their selection and making 
recommendations to the Board in 
relation to their appointment to be put 
to shareholders for approval at a general 
meeting;

•	 Monitoring and reviewing the effectiveness 
and independence of the external auditors, 
agreeing the nature and scope of their 
audit, agreeing their remuneration, and 
considering their reports on the Group’s 
accounts, reports to shareholders and 
their evaluation of the systems of internal 
financial control and risk management.

Composition of the Audit Committee
The Audit Committee comprises of Frank 
Beechinor-Collins and Richard Kellett-Clarke. 
The Chairman of the Audit Committee is 
Richard Kellett-Clarke. The Committee meets 
separately with the external auditors without 
management being present.

Independence of External Auditors
Both the Board and the external auditors 
have safeguards in place to avoid the 
possibility that the auditors’ objectivity and 
independence could be compromised. Our 
policy in respect of services provided by the 
external auditors is as follows:

•	 Audit related services – the external 

auditors are invited to provide services 
which, in their position as auditors, they 
must or are best placed to undertake. This 
includes formalities relating to borrowings, 
shareholders’ and other circulars, various 
other regulatory reports and work in 
respect of acquisitions and disposals;
•	 Tax consulting – in cases where they are 
best suited, we use the external auditors. 
All other significant tax consulting work is 
put out to tender;

•	 General consulting – in recognition 
of public concern over the effect 
of consulting services on auditors’ 
independence, our policy is that the 
external auditors are not invited to  
tender for general consulting work.

Internal management accounting
The Audit Committee reviewed the 
performance of the internal accounting 
function, the department’s resource 
requirements and also approved the internal 
budgets for the year ended 30 June 2013.  
The Committee concluded that these budgets 
were both prudent and realistic in the context 
of the Group’s ambitions.

The Secretary to the committee is Milan Patel, 
the Company Secretary.

Main Activities of the Audit Committee
At its meeting on the 2 October 2013, the 
Committee reviewed the Group’s preliminary 
announcement of its results for the financial 
year 30 June 2013 and the draft report 
and accounts for that year. The Committee 
received reports from the external auditors 
on the conduct of their audit, their review of 
the accounts, including accounting policies 
and areas of judgment, and their comments 
on risk management and control matters. 
The Group’s corporate social responsibility 
reporting arrangements and procedures were 
also reviewed.

The external auditors also presented their 
proposed fees and scope for the forthcoming 
year’s audit. The Committee also reviewed the 
performance of both the internal accounting 
function and external auditors. The review of 
the external auditors was used to confirm the 
appropriateness of their reappointment and 
included assessment of their independence, 
qualification, expertise and resources, and 
effectiveness of their audit process.

The Audit Committee also reviewed the 
effectiveness of the Company’s systems 
for internal financial control and risk 
management. The Committee reviewed the 
Group’s credit control procedures and risks 
concerning IT controls.

Richard Kellett-Clarke
Chairman of the Audit Committee

17

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Remuneration Committee Report 

The Remuneration Committee
The Remuneration Committee was 
established to keep under review the 
remuneration and terms of employment of 
Executive Directors and to recommend such 
remuneration and terms and changes thereof 
to the Board. The Committee’s composition, 
responsibilities and operation comply with the 
Combined Code. In forming its remuneration 
policy, the Committee confirms that it has 
complied with the Combined Code. The 
Committee comprised Richard Kellett-Clarke 
(Chairman) and Frank Beechinor-Collins.

The Secretary to the committee is Milan Patel, 
the Company Secretary

Remuneration Policy
The Group’s executive remuneration policy 
objectives are:

(a)  To ensure that individual rewards and 
incentives are directly aligned with the 
performance of the Group and that of the 
interests of the shareholders;

(b)  To maintain a competitive program which 
enables the Group to attract and retain 
high calibre executives; and

(c)  To determine the terms of employment 
and remuneration for Executive Directors.

Key Elements of Remuneration for Executive 
Directors
The Committee considers the key elements 
in total to ensure there is the right balance 
between reward for short term success and 
long term growth. For Executive Directors,  
this is summarised as follows:

Base Pay
Reviewed against:
•	 Salary levels in comparable sized 

companies listed on AIM;

•	

 Market Conditions and Company 
performance;

•	 Level of pay awards in rest of the business;
•	 Role and responsibility of the individual 

Director.

Benefits
•	 Aligned to total reward structure for all 

employees;

•	 Provided on a market competitive basis.

Annual Bonus Scheme
•	 Group PBT with an individual performance 

element linked to object delivery;
•	 Drive profitability and strategic change 

across the Group;

•	 Delivery of the overall business strategy.

Service Contracts
On 7 January 2009, the Executive Directors 
each entered into a service contract with  
the Group, the terms of which commenced 
upon Admission to PLUS Markets on the  
2 February 2009. Each appointment runs for 
one year from that date and is terminable by 
six months’ notice by either party to expire at 
the end of that year or at any time thereafter. 
The agreement contains restrictive covenants. 
Upon termination, no benefits (other than 
those accruing during the notice period) are 
due to the Director.

Employee Incentive Schemes
The Group has awarded share options under 
EMI, approved share option schemes to 
key employees who had completed their 
probation period at the date of grant. The 
board considers the performance of staff in 
conjunction with the Group during the,  
bi-annual review process. Discretionary 
bonuses are awarded based on individual  
and Group performance.

Approved by the Remuneration Committee 

Signed on its behalf by

Directors’ Emoluments

Executive Director 

P Simmonds 

I Taylor 

S Bird 

G Fidura 

Non Executive Directors 

F Beechinor-Collins 

R Kellett-Clarke 

S J Barrett 

Executive Director 

P Simmonds 

I Taylor 

S Bird 

G Fidura 

Non Executive Directors 

F Beechinor-Collins 

R Kellett-Clarke 

N Nelson 

Salary/Fees 
£’000 

 12 month period ended 30.6.13 
Bonus 
£’000 

Benefits 
£’000 

Pension 
£’000 

 Mean Remuneration 
of AIM profitable 
companies* 
£’000

Total 
£’000 

306

120 

111 

111 

80 

422 

11 

7 

7 

4 

  29 

50 

50 

50 

- 

150 

11 

11 

11 

2 

35 

Salary/Fees 
£’000 

Benefits 
£’000 

Bonus 
£’000 

Pension 
£’000 

35 

30 

23 

88 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

192 

179

179

86

636

Total 
£’000

35

30

23

88

Salary/Fees 
£’000 

 12 month period ended 30.6.12  
Bonus 
£’000 

Benefits 
£’000 

Pension 
£’000 

 Mean Remuneration 
of AIM profitable 
companies* 
£’000

Total 
£’000 

281

110 

110 

110 

77 

407 

Salary/Fees 
£’000 

35 

32 

18 

85 

5 

7 

7 

4 

23 

Benefits 
£’000 

- 

- 

- 

- 

40 

40 

40 

12 

132 

Bonus 
£’000 

- 

- 

- 

- 

11 

11 

11 

2 

35 

Pension 
£’000 

- 

- 

- 

- 

166 

168

168

95

597

Total 
£’000

35

32

18

85

* Mean remuneration for AIM profitable companies is based on Vitesse Media Research report of Directors’ Pay 2013

Director Interests
The respective interests, all of which are beneficial, in the shares of the Company for the members of the Board at the year end and subsequent to 
that date are stated below:

Richard Kellett-Clarke
Chairman of Remuneration Committee

Director 

P Simmonds* 

I Taylor 

S Bird 

F Beechinor-Collins 

S J Barratt 

  No. of Shares held 
as at 30.6.13 

% Holding

16,073,841 

49,876,667 

41,876,667 

674,194 

215,000 

108,716,369 

5.79

17.98

15.09

0.24

0.08

39.18

* 3.27% of Peter Simmonds holdings/voting rights has been held by Frank Nominees Limited who acts as the nominee for Alliance Trust Pensions 
Limited, which is the trustee of a SIPP established by Peter Anthony Simmonds. Frank Nominees is the vehicle used by Kleinwort Benson Limited 
to hold securities for clients, trusts, SIPP’s etc. The beneficiary of the SIPP is Peter Anthony Simmonds.

Directors’ Interest in Share Options
Under the Group’s executive share option scheme the following Directors have the right to acquire Ordinary shares.

Executive Director 

G Fidura 

Grant Date 

22/10/2009 

11/11/2010 

13/10/2011 

No. of Share  
options granted 

Option Price 
(Pence) 

Date First  
Exercisable 

Expiry Date

800,000 

800,000 

537,932 

5.000 

5.125 

7.250 

01/07/2010 

01/02/2019

01/05/2012 

31/12/2015

01/05/2013 

01/02/2016

19

18

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of the Directors

The Directors present their report with the 
financial statements of the Company and the 
Group for the year ended 30 June 2013. 

Principal Activity
The principal activity of the Group in the year 
under review was that of providing intuitive 
software as a service (“SaaS”) and managed 
services to digital Marketing professionals. 

Review of Business
During the year the Group has shown 
significant growth from continuing operations 
in customer numbers, sales, and profits. 
Revenues grew from £9.5m in the year ended 
June 2012 to £12.2m for the year ended June 
2013, an increase of 28%. 

Pre-tax profits grew from £2.4m in 12 months 
to June 2012 to £4.0m for the year ended June 
2013; an increase of 67%.

On 19 March 2013, following completion of 
a thorough review of the Group’s Services 
Division, dotAgency, the Board announced its 
plans to gradually wind down activity within 
this division, which had become non-core. 
We have managed the exit of this division at 
a cost to the Group of less than £200k with 
remaining trailing revenues of around £30k 
per month being managed by a small team 
of support staff. As previously disclosed, the 
remaining goodwill on the acquisition of 
Netcallidus will be written-off as a one-off 
non-cash adjustment.

Key Performance Indicators
The operations as a whole and the individual 
business units are managed and controlled 
using a variety of key performance indicators 
appropriate to the goals they have been set. 
Examples of key performance indicators from 
the Group are:

Revenue 

EBITDA 

Volume of Sends 

Recurring revenue as a %  

2013 
£m 

13.8 

4.1 

2,645 

75 

2012 
£m 

12.0 

3.4 

1,828 

70 

% Increase

16%

21%

45%

Key Risks & Uncertainties
(i) Supplier, computer hardware and internet 
reliability related risks
The Group rents space for its servers located 
at hosting centres and purchases bandwidth 
from service providers in the UK to run the 
software and services it supplies. Although, 
it spreads the risk of computer hardware 
failure across multiple servers in multiple 
hosting centres and to date, there have been 
no significant failures, there is no assurance 
of continuity of supply. An event resulting 
in a hosting centre going off-line for any 
significant period of time or the termination  
of provision of services by one of those 
hosting centres for any reason may result 
in significant loss of revenues and therefore 
materially harm the Group’s business, 
operating results and financial condition. 
Similarly, events preventing or obstructing  
the servers from communicating over the 
internet, such as the future availability of a 
finite number of IP addresses, may restrict  
the capacity of the business.

(ii) ISP reputation related risks
A significant proportion of the Group’s 
revenue is currently derived by charging 
a price per email for sending marketing 
emails on behalf of commercial marketing 
departments. The largest volume senders 
of emails tend to be companies sending to 
consumers. Consequently some of dotMailer’s 
largest customers send large numbers of 
emails to consumers.

The EU anti-spam regulations and US 
CAN_SPAM laws place restrictions on what 
and when companies are allowed to send 
marketing emails to consumers. dotMailer 
rents the use of its software and servers for 
clients to upload their own email lists and 
send their email marketing campaigns. 
dotMailer acts as the data processor in all 
instances and neither owns lists nor provide 
third parties with data and is therefore not 
directly liable for any breaches of the EU or US 
anti-spam regulations. However, where clients 
are considered by email recipients to be 
sending unwanted emails, there is an inherent 
mechanism within most email clients to make 
a complaint against the sender. The level or 
number of complaints is recorded by the 
larger ISP’s (Hotmail, Yahoo, AOL etc) against 
the IP address of the server sending the email; 
this complaint rate record establishes the 
reputation of each IP address.

An IP address with a poor reputation may 
not get a high level of delivery of emails. 
dotMailer closely monitors the complaint 
rates for each of its clients and reacts quickly 
and accordingly to stop rogue campaigns. 
However if too many new clients create 
and send campaigns which attracted high 
complaint rates, the reputation of dotMailer’s 
sending IP addresses could be diminished. 
This diminished reputation could affect 
dotMailer’s ability to win or retain new clients 
and therefore could significantly affect its 
planned growth in revenues.

dotMailer also faces risks from commercial  
and non-commercial anti spam services.  
There are a number of organisations 
who provide a service to individuals and 
companies to help them reduce spam in 
their inbox; examples include Spamhaus 
and Spamcop. These organisations allow 
individuals to report an email as spam. 
This reporting can rapidly propagate the 
blacklisting of an IP address or domain used to 
send the reported email. This could impact on 
dotMailer’s ability to deliver emails on behalf 
of other clients which could in turn impact 
on revenues.It is also to be noted that as the 
ISP communities adopt ever tougher measure 
to deal with the problem of spam there is 
a risk that genuine marketing emails could 
be falsely labelled as spam and do not get 
delivered to the intended recipients.

(iii) Hacking & information security 
Although in the opinion of the Group’s 
Directors, the technical team at the Group 
takes sensible precautions against intrusions 
and loss of data and dotMailer employs a 
security manager to mitigate this risk, there 
is a possible risk that a hacking attack could 
result in a denial of service or loss of data.

(iv) Competitive environment 
Although the Group’s revenues have 
consistently grown year on year, it 
competes in a competitive sector. Some of 
its competitors and potential competitors 
may have advantages over it in terms of 
financial backing, business size, broader 
brand recognition and coverage of other 
geographic markets globally. Their capacity to 
leverage their marketing expenditures across 
a broader range of potential customers, form 
relationships with brand owners or make 
acquisitions of complimentary products 
inherently increases the risk to the Group‘s 
business model.

(v) Hire and retain key personnel
The Group depends on the continued 
contributions of the Group’s senior 
management and other key personnel.  
The loss of the services of any of these 
executive officers or other key employees 
could harm the Group’s business.

The future success of the Group also depends 
on its ability to identify, attract and retain 
highly skilled technical, managerial and 
sales personnel. The Group faces intense 
competition for qualified individuals from 
numerous technology and marketing 
companies.

(vi) Development of products 
The digital marketing industry is fast paced 
and rapidly adopts developing technologies. 
In order to stay competitive the Group 
needs to deploy resources to research and 
development activity and to constantly 
innovate.

The Group’s growth will depend upon 
the development, commercialisation and 
marketing of new products. If this is not 
done successfully, then the growth of the 
Group may be impaired. There is also a risk 
that this activity may not result in a leading 
edge or competitive products being brought 
to market in time to maintain a competitive 
advantage. The Group may be unsuccessful 
in its efforts to develop products.Whilst the 
Group will continue to strive to ensure it is 
able to deliver products and services that 
meet the needs of its target clients, there is 
a risk that competitors may be first to the 
market with products that entice clients  
away from dotMailer.

(v) Data Privacy
Evolving data privacy regulations around  
the world may restrict our clients’ ability to 
collect, process, disclose and use personal 
information for marketing purposes which 
may impact on the use of digital marketing  
or its effectiveness.

Governments and supervising authorities  
have enacted and may in the future enact, 
laws and regulations concerning the 
solicitation, collection, processing, disclosure 
or use of consumers’ personal information. 
Evolving and changing regulations regarding 
personal data and personal information, 
both within the European Union and 
elsewhere, especially relating to classification 
of IP addresses, machine identification, 
location data and other information, impact 
our business. Such laws and regulations 
require or may require us and our clients 
to implement privacy and security policies, 
permit consumers to access, correct or delete 
personal information stored or maintained 
by such companies, inform individuals of 
security incidents that affect their personal 
information, and, in some cases, obtain 
consent to use personal information for 
certain purposes. Other possible legislation 
could, if enacted, impose additional 
requirements and prohibit the use of certain 
technologies, such as those that track 
individuals’ activities on web pages or record 
when individuals click on a link contained in 
an email message. Such laws and regulations 
could restrict our clients’ ability to collect 
and use email addresses, web browsing data 
and personal information, which may reduce 
demand for our solutions.

20

21

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
  
  
 
 
 
 
Report of the Directors continued

(v) Evolving Technology and customer 
requirements
Failure to respond to evolving technological 
and customer requirements or to introduce 
competitive enhancements and new features, 
our SaaS solutions could become less 
competitive.

To remain a credible provider of multi-channel 
marketing SaaS solutions, we must continue 
to invest in research and development of 
new solutions and enhancements to our 
platform. The process of developing new 
technologies, products and services is 
complex and expensive and requires highly 
skilled and talented software engineers and 
marketing expertise.  SaaS development 
requires implementation of rapidly changing 
technologies, adhering to standards and 
regulations, anticipating client requirements 
and frequent product enhancements. The 
introduction of new solutions by competitors 
potentially makes our solutions less attractive 
or easy to sell. The success of our planned 
enhancements and new solutions depend 
on many factors, including user interface 
design, quality assurance testing, customer 
acceptance and training and good marketing 
communication. Failure to anticipate client 
requirements and successfully develop new 
solutions or features may impact growth and 
retention of existing clients.

Dividends
The Board recommend the payment of  
a final dividend of 0.1p per ordinary share.

The Board’s dividend policy will be  
reviewed annually in line with ensuring  
there is adequate cash within the business  
to maintain high growth strategy.

Future Outlook
The Group provides email and cross-channel 
marketing technology and services. Each 
of these areas have shown market growth 
significantly above that of the UK economy. 
The Board believes that our widespread brand 
recognition and strong product will continue 
to present opportunities to expand and 
diversify profitability in the coming year.

Directors
The Directors shown below have held office 
during the whole of the period from 1 July 
2012 to the date of this report. 

•	 S Bird
•	 P A Simmonds
•	
I Taylor
•	 G Fidura
•	 R Kellett-Clarke
•	 F Beechinor-Collins
•	 S J Barratt (appointed 9 October 2012)

Group’s Policy on Payment of Creditors
The Group does not have a formal code that it 
follows with regard to payments to suppliers. 
It agrees payments terms with its suppliers 
at the time it enters into a binding contract 
for the supply of goods and services. The 
Company seeks to abide by these payment 
terms whenever it is satisfied that the 
supplier has provided the goods or services in 
accordance with the agreed terms. 

Publication of Accounts on  
Company Website
Financial statements are published on the 
Company’s website. The maintenance and 
integrity of the website is the responsibility  
of the Directors. The Directors’ responsibility 
also extends to the financial statements 
contained therein.

Indemnity of Officers
The Group purchases Directors and officers 
insurance against their costs in defending 
themselves in legal proceedings taken 
against them in that capacity, and in respect 
of damages resulting from the unsuccessful 
defence of any proceedings.

Financial Instruments
Details of the Group’s risk management 
objectives and policies together with its 
exposure to financial risk are set out in  
Note 21 to the financial statements.

The purpose of the policies is to ensure that 
adequate cost effective funding is available  
to the Group and exposure to financial  
risk - interest rate, liquidity and credit risk  
is minimised.

Research and Development
In the markets in which the Group operates, 
effective research and development is vital 
to maintaining competitive advantage and 
securing future income streams.

Going Concern
After making appropriate enquires, the 
Directors consider that the Company and the 
Group has adequate resources to continue 
in operational existence for the foreseeable 
future. For this reason they continue to  
adopt the going concern basis preparing  
the financial statements.

Events After the Reporting Period
There are no events after the date of this 
report or the date the financial statements 
were approved by the board of Directors 
which impact on the figures as presented.

Listing
The Group’s ordinary shares have been traded 
on London Alternative Investment Market 
(AIM) since 29 March 2011. N+1 Singer are 
the Group’s nominated advisors and together 
with Finncap are the joint brokers. The closing 
mid market share price at 30 June 2013 was 
14.875p (2012: 11.25p).

22

The Directors who served during the period and their beneficial interests in the shares of the Group as recorded in the Register of Directors’ 
interests at 30 June 2013 are as follows:-

Directors 

S Bird 

I Taylor 

P Simmonds 

G Fidura 

F Beecher-Collins 

S Barratt 

R Kellett-Clarke 

30.6.13 
Number of 
shares held 

Percentage 
Shareholding 
% 

30.6.12 
Number of 
shares held 

Percentage 
Shareholding 
%

41,876,667 

49,876,667 

 16,073,841* 

- 

674,194** 

215,000 

- 

15.09 

17.98 

45,860,000 

53,876,667 

5.79 

19,959,999* 

- 

0.24 

0.08 

- 

- 

674,194** 

- 

- 

16.25

19.57

7.25

-

0.20

-

-

*    Frank Nominees Limited holds 3.27% in respect of Peter Simmonds holding/voting rights act as nominee for Trust Alliance Pensions Limited. 

Frank Nominees is a vehicle used by Kleinwort Benson Limited to hold securities for clients, trusts, SIPPs etc. The beneficiary of the SIPP is Peter 
Anthony Simmonds.

**  The 674,194 share shown as being held by Mr Beechinor-Collins are owned by Curra Trust, a trust established for the benefit of his children and 

which he has no beneficial interest.

The Directors who served during the period and their beneficial interests in share options in the Group, as recorded in the register of Directors’ 
interests as at 30 June 2013 are as follows:-

Executive Directors 

G Fidura 

30.6.13 
Number of  
options held 

30.6.12 
Number of 
options held

2,137,930 

2,137,930

Substantial Interests
On 10 October 2013, the following parties had notified the Group of a beneficial interest that represents 3% or more of the Group’s issued share 
capital at that date:

Shareholders 

I Taylor 

S Bird 

Legal and General Group PLC 

Investec 

P Simmonds 

Lion Trust 

Newedge Group SA 

2013 
Number of 
shares held 

Percentage 
Shareholding 
%

49,876,667 

  41,876,667 

19,192,000 

22,000,000 

16,073,841 

14,101,527 

11,361,000 

17.98

15.09

6.92

7.93

5.79

5.08

4.09

23

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of the Directors continued

Report of the Independent Auditors

Auditors
The auditors, Jeffreys Henry LLP, will be 
proposed for re-appointment at the 
forthcoming Annual General Meeting.

On behalf of the Board

P A Simmonds
Director  
14 October 2013

Statement of Directors’ Responsibilities
The Directors are responsible for preparing 
the Report of the Directors and the financial 
statements in accordance with applicable law 
and regulations. 

Company law requires the Directors to 
prepare financial statements for each financial 
year. Under that law the Directors have 
elected to prepare the financial statements 
in accordance with International Financial 
Reporting Standards as adopted by the 
European Union. Under company law the 
Directors must not approve the financial 
statements unless they are satisfied that they 
give a true and fair view of the state of affairs 
of the Company and the Group and of the 
profit or loss of the Group for that period.   
In preparing these financial statements, the 
Directors are required to: 

•	 select suitable accounting policies and 

then apply them consistently; 
•	 make judgements and accounting 

estimates that are reasonable and prudent; 

•	 state whether the Group and Parent 

Company financial statements have been 
prepared in accordance with IFRS’s as 
adopted by the European Union subject 
to any materials departures disclosed and 
explained in the financial statements. 

•	 prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business. 

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Company’s 
and the Group’s transactions and disclose with 
reasonable accuracy at any time the financial 
position of the Company and the Group and 
enable them to ensure that the financial 
statements comply with the Companies 
Act 2006. They are also responsible for 
safeguarding the assets of the Company and 
the Group and hence for taking reasonable 
steps for the prevention and detection of 
fraud and other irregularities. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

Statement as to Disclosure  
of Information to Auditors
So far as the Directors are aware, there is no 
relevant audit information (as defined by 
Section 418 of the Companies Act 2006) of 
which the Group’s auditors are unaware, and 
each Director has taken all the steps that he 
ought to have taken as a Director in order 
to make himself aware of any relevant audit 
information and to establish that the Group’s 
auditors are aware of that information. 

We have audited the financial statements  
of dotDigital Group Plc for the year ended  
30 June 2013, which comprise the 
Consolidated Income Statement, 
Consolidated Statement of Comprehensive 
Income, Consolidated Statement of Changes 
of Equity, Company Statement of Changes 
in Equity, Consolidated Statement of 
Financial Position, Company Statement of 
Financial Position, Consolidated Statement 
of Cash Flows, Company Statement of Cash 
Flows and the related notes. The financial 
reporting framework that has been applied 
in their preparation is applicable law and 
International Financial Reporting Standards 
(IFRSs) as adopted by the European Union, 
and as regards the Parent Company financial 
statements, as applied in accordance with  
the provisions of the Companies Act 2006. 

This report is made solely to the Company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the Company’s 
members those matters we are required 
to state to them in an auditors report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume 
responsibility to anyone other than the 
Company and the Company’s members as  
a body, for our audit work, for this report, or  
for the opinions we have formed. 

Respective responsibilities of  
Directors and auditors 
As explained more fully in the Statement of 
Directors’ Responsibilities, the Directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they 
give a true and fair view. Our responsibility 
is to audit the financial statements in 
accordance with applicable law and 
International Standards on Auditing (UK and 
Ireland). Those standards require us to comply 
with the Auditing Practices Board’s Ethical 
Standards for Auditors. 

Scope of the audit of the  
financial statements 
An audit involves obtaining evidence about 
the amounts and disclosures in the financial 
statements sufficient to give reasonable 
assurance that the financial statements are 
free from material misstatement, whether 
caused by fraud or error.  This includes an 
assessment of: whether the accounting 
policies are appropriate to the Group’s and  
the Parent Company’s circumstances and  
have been consistently applied and 
adequately disclosed; the reasonableness  
of significant accounting estimates made by 
the Directors; and the presentation of the 
financial statements. In addition, we read all 
the financial and non-financial information 
in the Chairman’s and Chief Executive’s 
report, Corporate Social Responsibility 
report, Corporate Governance report, Audit 
Committee report, Remuneration Committee 
report and Directors’ report to identify 
material inconsistencies with the audited 
financial statements.  If we become aware 
of any apparent material misstatements or 
inconsistencies we consider the implications 
for our report. 

Opinion on financial statements 
In our opinion the financial statements: 

•	 give a true and fair view of the state of the 
Group’s and the Parent Company’s affairs 
as at 30 June 2013 and of the Group’s profit 
and Group’s and Parent Company’s cash 
flow for the year then ended; 
•	 have been properly prepared in 

accordance with IFRSs as adopted by  
the European Union; 

•	

•	

the Parent Company financial statements 
have been properly prepared in 
accordance with IFRSs as adopted by 
the European Union and as applies in 
accordance with the provisions of the 
Companies Act 2006; and 

the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 2006. 

Opinion on other matter prescribed  
by the Companies Act 2006 
In our opinion the information given in 
the Report of the Directors for the financial 
year for which the financial statements are 
prepared is consistent with the financial 
statements. 

Matters on which we are required  
to report by exception 
We have nothing to report in respect of  
the following matters where the Companies 
Act 2006 requires us to report to you if, in  
our opinion: 

•	 adequate accounting records have not 
been kept by the Parent Company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or 

•	

the Parent Company financial statements 
are not in agreement with the accounting 
records and returns; or 

•	 certain disclosures of Directors’ 

remuneration specified by law are not 
made; or 

•	 we have not received all the information 
and explanations we require for our audit. 

Jonthan Isaacs
Senior Statutory Auditor
For and on behalf of Jeffreys Henry LLP 
(Statutory Auditors) 
Finsgate 5-7 Cranwood Street 
London EC1V 9EE 

14 October 2013

24

25

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Consolidated Income Statement  
For the year ended 30 June 2013

Consolidated Statement of Financial Position 
For the year ended 30 June 2013

Continuing operations 
Revenue 
Cost of sales 

Gross profit 

Administrative expenses 

Operating profit  

Finance costs 

Finance income  

Profit before corporation tax 

Corporation tax 

Profit for the year from continuing operations 

Discontinued operations 
(Loss)/profit for the period from discontinuing operations 

Profit/(loss) for the period 

Attributable to the owners of the parent: 
Profit for the period from continuing operations   
(Loss)/profit for the period from discontinuing operations 

Profit for the period attributable to the owners of the Company  

Earnings per share from continuous operations expressed in pence per share 
Basic 
Diluted 

Earnings per share from continuing and discontinued operations expressed in pence per share 
Basic 
Diluted 
Adjusted excluding exceptional items  
Adjusted  

Consolidated Statement of Comprehensive Income 
For the year ended 30 June 2013

Profit for the year 

Exchange differences on translating foreign operations 

Total comprehensive income for the year 

Total comprehensive income attributable to : 
Owners of the parent 

Notes 

7 

6 

6 

8 

4 

4 

10 
10 
10 
10 

Notes 

30.6.13 
£’000 

12,197 
(887) 

11,310 

(7,338) 

3,972 

- 

13 

3,985 

(220) 

3,765 

(3,023) 

(3,023) 

3,765 
(3,023) 

742 

1.36 
1.32 

0.27 
0.26 
1.11 
1.07 

30.6.12 
£’000 
(restated)

9,547 
(576)

8,971

(6,532)

2,439

(1)

8

2,446

(260)

2,186

281

281

2,186 
281

2,467

0.79 
0.77

0.90 
0.88 
0.94 
0.92

30.6.13 
£’000 

742 

(2) 

740 

740 

30.6.12 
£’000 
(restated)

2,467

-

2,467

2,467

Assets 
Non-current assets 
Goodwill 
Intangible assets 
Property, plant and machinery 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Equity attributable to the owners of the parent 
Called up share capital 
Share premium 
Reverse acquisition reserve 
Other reserves 
Retranslation reserve 
Retained earnings 

Total equity 

Liabilities 
Non-Current Liabilities 
Deferred Tax 

Current liabilities 
Trade and other payables 
Tax payable 

Total liabilities 

Total equity & liabilities 

Notes 

30.6.13 
£’000 

30.6.12 
£’000

11 
12 
13 

15 
16 

17 
18 
18 
18 
18 
18 

22 

19 

609 
2,449 
472 

3,530 

2,893 
6,072 

8,965 

2,934 
1,753 
404

5,091

2,198 
4,021

6,219

12,495 

11,310

1,387 
4,863 
(4,695) 
13 
(2) 
9,071 

10,637 

1,377 
4,755 
(4,695) 
127 
- 
8,202

9,766

14 

25

1,681 
163 

1,844 

1,858 

1,335 
184

1,519

1,544

12,495 

11,310

The financial statements were approved and authorised for issue by the Board of Directors on 14 October 2013 and were signed on its behalf by

P A Simmonds
Director  
Company registration number: 06289659 (England and Wales)

26

27

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Financial Position 
For the year ended 30 June 2013

Consolidated Statement of Changes in Equity 
For the year ended 30 June 2013

Assets 
Non-current assists 
Investments 

Current assets 
Trade and other receivables 

Cash and cash equivalents 

Total assets 

Equity attributable to the owners of the parent 
Called up share capital 
Share premium 
Other reserves 
Retained earnings 

Total equity 

Liabilities 
current liabilities 
Trade and other payables 

Total liabilities 

Total equity & liabilities 

Notes 

30.6.13 
£’000 

30.6.12 
£’000

14 

15 

16 

17 
18 
18 
18 

19 

5,186 

5,186 

5,423 

70 

5,493 

10,679 

1,387 
4,863 
13 
3,065 

9,328 

1,351 

1,351 

1,351 

10,679 

7,511

7,511

13

83

96

7,607

1,377 
4,755 
127 
129

6,388

1,219

1,219

1,219

7,607

The financial statements were approved and authorised for issue by the Board of Directors on 14 October 2013 and were signed on its behalf by 

P A Simmonds
Director  
Company registration number: 06289659 (England and Wales)

Balance as at 1 July 2011 
Issue of share capital 

Transactions with owners 
Profit for the year 

Total comprehensive income 

Balance as at 30 June 2012 

Issue of share capital 
Reclassification of reserves 

Transactions with owners 
Profit for the year 

Total comprehensive income 

Balance as at 30 June 2013 

Balance as at 1 July 2011 
Issue of share capital 
Share based payments 

Transactions with owners 
Profit for the year 

Total comprehensive income 

Balance as at 30 June 2012 

Issue of share capital 
Reclassification of reserves 
Share based payments 
Retranslation reserve 

Transactions with owners 
Profit for the year 

Total comprehensive income 

Balance as at 30 June 2013 

Called up share 
capital 
£’000 

Retained 
earnings 
£’000 

1,375 
2 

2 
- 

- 

1,377 

10 
- 

10 
- 

- 

5,735 
- 

- 
2,467 

2,467 

8,202 

- 
127 

127 
742 

742 

Share 
premium 
£’000

4,737 
18

18 
-

-

4,755

108 
-

108 
-

-

1,387 

9,071 

4,863

Retranslation 
reserve 
£’000 

- 
- 
- 

- 
- 

- 

- 

- 
- 
- 
(2) 

(2) 
- 

- 

(2) 

Reverse 
acquisition 
reserve 
£’000 

(4,695) 
- 
- 

- 
- 

- 

(4,695) 

- 
- 
- 
- 

- 
- 

- 

(4,695) 

Other 
reserves 
£’000 

70 
- 
57 

57 
- 

- 

127 

- 
(127) 
13 
- 

(114) 
- 

- 

13 

Total 
equity 
£’000

7,222 
20 
57

77 
2,467

2,467

9,766

118 
- 
13 
(2)

129 
742

742

10,637

•	 Share capital is the amount subscribed for shares at nominal value.
•	 Share premium represents the excess of the amount subscribed for share capital over the nominal value of the net share issue expenses.
•	 Retained earnings represents the cumulative earnings of the Group attributable to equity shareholders.
•	 The reverse acquisition reserve relates to the adjustment required to account the reverse acquisition in accordance with International    

Financial Reporting Standards.

•	 Other reserves relate to the charge for the share based payment in accordance with International Financial Reporting Standard 2.
•	 Retranslation reserve relates to the retranslation of a foreign subsidiary into the functional currency of the Group. 

28

29

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 
For the year ended 30 June 2013

Consolidated Statement of Cash Flows 
For the year ended 30 June 2013

Balance as at 1 July 2011 
Issue of share capital 

Transactions with owners 

Profit for the year 

Total comprehensive income 

Balance as at 30 June 2012 

Issue of share capital 
Reclassification of reserves 

Transactions with owners 

Profit for the year 

Total comprehensive income 

Balance as at 30 June 2013 

Balance as at 1 July 2011 
Issue of share capital 
Share based payments 

Transactions with owners 

Profit for the year 

Total comprehensive income 

Balance as at 30 June 2012 
Issue of share capital 
Reclassification of reserves 
Share based payments 

Transactions with owners 

Profit for the year 

Total comprehensive income 

Balance as at 30 June 2013 

Called up share 
capital 
£’000 

Retained 
earnings 
£’000 

1,375 
2 

2 

- 

- 

1,377 

10 
- 

10 

- 

- 

1,387 

498 
- 

- 

(369) 

(369) 

129 

- 
127 

127 

2,809 

2,809 

3,065 

Other 
reserves 
£’000 

70 
- 
57 

57 

- 

- 

127 
- 
(127) 
13 

(114) 

- 

- 

13 

Share 
premium 
£’000

4,737 
18

18

-

-

4,755

108 

108

-

-

4,863

Total 
equity 
£’000

6,680 
20 
57

77

(369)

(369)

6,388 
118 
- 
13

131

2,809

2,809

9,328

•	 Share capital is the amount subscribed for shares at nominal value.
•	 Share premium represents the excess of the amount subscribed for share capital over the nominal value of the net share issue expenses.
•	 Retained earnings represents the cumulative earnings of the Group attributable to equity shareholders.
•	 Other reserves relate to the charge for the share based payment in accordance with International Financial Reporting Standard 2.

Cash flows from operating activities 
Cash generated from operations 
Interest paid 
Corporation tax paid 

Net cash generated from operating activities 

Cash flows from investing activities 
Contingent consideration on acquisition of subsidiary 
Purchase of intangible fixed assets 
Purchase of tangible fixed assets 
Sale of tangible fixed assets 
Interest received 

Net cash flows used in investing activities 

Cash flows from financing activates 
Loan repayments in period 
Share issue 

Net cash flows from financing activities 

Increase in cash and cash equivalents  

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Increase in cash and cash equivalents from continuing operations 

Increase in cash and cash equivalents from discontinuing operations 

Increase in cash and cash equivalents 

Company Statement of Cash Flows 
For the year ended 30 June 2013

Cash flows from operating activities 
Cash generated from operations 

Cash flows from investing activities 

Net cash generated from operating activities 
Contingent consideration on acquisition of subsidiary 

Net cash flows used in investing activities 

Cash flows from financing activates 
Loan from Group companies 
Share issue 

Net cash flows from financing activities 

Increase in cash and cash equivalents  

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

30

Notes 

27 

28 

28 

Notes 

27 

28 

28 

30.6.13 
£’000 

3,817 
- 
(253) 

3,564 

- 
(1,352) 
(292) 
- 
13 

(1,631) 

- 
118 

118 

2,051 

4,021 

6,072 

2,076 

(25) 

2,051 

30.6.13 
£’000 

(273) 

(273) 

- 

- 

142 
118 

260 

(13) 

83 

70 

30.6.12 
£’000

  3,275 
(1) 
(192)

3,082

(164) 
(1,173) 
(315) 
1 
8

(1,643)

(6) 
20

14

1,453

2,568

4,021

1,424

29

1,453

30.6.12 
£’000

(236)

(236)

(164)

(164)

228 
20

248

(152)

235

83

31

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements 
For the year ended 30 June 2013

•	 The assets and liabilities of the legal 
subsidiary, dotMailer Limited are 
recognised and measured in the 
consolidated financial statements at 
their pre combination carrying amounts, 
without restatement to their fair value;
•	 The retained reserves recognised in the 
consolidated financial statements for the 
beginning of the prior period reflect the 
retained reserves of dotMailer Limited to 
30 April 2008. However, in accordance with 
IFRS3 ‘Business combinations’ the equity 
structure appearing in the consolidated 
financial statements reflects the equity 
structure of the legal parent dotDigital Plc, 
including the equity instruments issued 
under the share exchange to effect the 
business combination;

•	 A reverse acquisition reserve has been 
created to enable the presentation of 
a consolidated balance sheet which 
combines the equity structure of the legal 
parent with the non statutory reserves of 
the legal subsidiary;

•	 Comparative numbers are prepared on the 

same basis.

•	 The following accounting treatment has 
been applied in respect of the acquisition 
of dotDigital Plc:

•	 The assets and liabilities of dotDigital 

Plc are recognised and measured in the 
consolidated financial statements at their 
fair value at the date of acquisition.
•	 The cost of an acquisition is measured 
as the fair value of the assets given, 
equity instruments issued and liabilities 
incurred or assumed at the date of 
exchange, plus costs directly attributable 
to the acquisition.   Identifiable assets 
acquired and liabilities assumed in a 
business combination are measured 
initially at their fair values at the date of 
acquisition, irrespective of the extent of 
any minority interest. The excess of the 
cost of acquisition over the fair value of the 
Group’s share of the identifiable net assets 
acquired is recorded as goodwill. If the cost 
of acquisition is less than the fair value of 
the net assets of the subsidiary acquired, 
the difference is recognised directly in the 
income statement.

Subsidiaries
A subsidiary is an entity whose operating and 
financing policies are controlled by the Group. 
Subsidiaries are consolidated from the date on 
which control was transferred to the Group. 
Subsidiaries cease to be consolidated from 
the date the Group no longer has control. 
Intercompany transactions, balances and 
unrealised gains on transactions between 
Group companies have been eliminated on 
consolidation.

As a result of applying reverse acquisition 
accounting in the prior period, the 
consolidated IFRS financial information of 
dotDigital Group Plc is a continuation of the 
financial information of dotMailer Limited.

Revenue recognition
Revenue comprises the fair value of the 
consideration received or receivable for the 
sale of goods and services in the ordinary 
course of the Group’s activities. Revenue is 
shown net of value added tax returns, rebates 
and discounts after eliminating sales within 
the Group.

The Group recognises revenue when the 
amount of revenue can be reliably measured 
and it is probable that the future economic 
benefits will flow to the entity. The Group 
bases it’s estimates on historical results, taking 
in to consideration the type of customer, the 
type of transaction and the specifics of each 
arrangement.

The Group sells web based marketing services 
to other businesses and services are either 
provided on a usage basis or fixed price 
bespoke contract. Revenue from contracts are 
recognised under percentage of completion 
method based on a percentage of services 
performed to date as a percentage of the total 
services to be performed.

Goodwill
Goodwill represents the excess of the fair 
value of the consideration over the fair values 
of the identifiable net tangible and intangible 
assets acquired.

Under IFRS 3 “Business Combinations” 
goodwill arising on acquisitions is not 
subject to amortisation but is subject to 
annual impairment testing. Any impairment 
is recognised immediately in the income 
statement and not subsequently reversed.

1.  General information
dotDigital Group Plc (“dotDigital”) is a 
company incorporated in England and Wales 
and quoted on the AIM Market. The address of 
the registered office is disclosed on the inside 
back cover of the financial statements. The 
principal activity of the Group is described  
on page 20.

2.  Accounting policies
Basis of preparation
These financial statements have been 
prepared in accordance with International 
Financial Reporting Standards and IFRIC 
interpretations and with those parts of the 
Companies Act 2006 applicable to companies 
reporting under IFRS. The financial statements 
have been prepared under the historical cost 
convention. 

The Group has applied all accounting 
standards and interpretations issued by the 
International Accountancy Standards Board 
and International Accounting Interpretations 
Committee effective at the time of preparing 
the financial statements.

The financial statements are presented in 
sterling (£), rounded to the nearest thousand.

New and amended standards adopted by 
the Company 
There are no IFRSs or IFRIC interpretations that 
are effective for the first time in this financial 
period that would be expected to have a 
material impact on the Group.

New standards, amendments and 
interpretations issued but not effective
There are no IFRSs or IFRIC interpretations that 
are not yet effective that would be expected 
to have a material impact on the Group.

Basis of consolidation
In the period ended 2009 the Company 
acquired via a share for share exchange 
the entire issued share capital of dotMailer 
Limited, whose principle activity is that of  
web and email based marketing.

Under IFRS 3 ‘Business combinations’ the 
dotMailer Limited share exchange has 
been accounted for as a reverse acquisition. 
Although these consolidated financial 
statements have been issued in the name of 
the legal parent, the Company it represents 
in substance is a continuation of the financial 
information of the legal subsidiary, dotMailer 
Limited. The following accounting treatment 
has been applied in respect of the reverse 
acquisition:

32

Intangible assets
Intangible assets are recorded as separately 
identifiable assets and recognised at historical 
cost less any accumulated amortisation. 
These assets are amortised over their useful 
economic lives 4-5 years, with the charge 
included in administrative expenses in the 
income statement.

Intangible assets are reviewed for impairment 
annually. Impairment is measured by 
determining the recoverable amount of an 
asset or cash generating unit (CGU) which is 
the greater of its value in use and its fair value 
less costs to sell. In assessing value in use, the 
estimated future cash flows are discounted to 
their present value using a pre-tax discount 
rate that reflects current market assessments 
of the time value of money and the risks 
specific to the asset or CGU. For the purpose 
of impairment testing, assets that cannot be 
tested individually are grouped together into 
the smallest Group of assets that generates 
cash inflows from continuing use that are 
largely independent of the cash inflows of 
other assets or CGU.

•	 Domain names

Acquired domain names are shown at 
historical cost. Domain names have a finite 
life and are carried at cost less accumulated 
amortisation. Amortisation is calculated 
using straight line method to allocate the 
cost of domain names over their useful 
lives of four years.

•	 Software

Acquired software and websites are shown 
at historical cost. They have a finite life 
and are carried at cost less accumulated 
amortisation. Amortisation is calculated 
using straight line method to allocate the 
cost of software and websites over their 
useful lives of four years.

•	 Product development

Product development expenditure is 
capitalised when it is considered that there 
is a commercially and viable technically 
product, the related expenditure is 
separable identifiable and there is a 
reasonable expectation that the related 
expenditure will be exceeded by future 
revenues. Following initial recognition, 
product developments are carried at cost 
less any accumulated amortisation and 
any accumulated impairment losses. The 
useful lives of these intangible assets are 
assessed to have a finite life of five years. 
Amortisation is charged on assets with 
finite lives, this expense is taken to the 
income statement and useful lives are 
reviewed on an annual basis. Amortisation 
is provided at the following annual rates’ 

commencing from the date the asset 
is developed to a stage at which the 
Company can receive economic benefits 
from the asset.

Property, plant and equipment
Tangible non current assets are stated at 
historical cost less depreciation. Historical 
cost includes expenditure that is directly 
attributable to the acquisition of the items.

Subsequent costs are included in the assets 
carrying amount or recognised as a separate 
asset, as appropriate, only when it is probable 
that future economic benefits are associated 
with the item will flow to the Company 
and the cost of the item can be measured 
reliably. The carrying amount of the replaced 
part is derecognised. All other repairs and 
maintenance are charged to the income 
statement during the financial period in which 
they are incurred. Depreciation is provided 
at the following rates in order to write off 
each asset over its estimated useful life and 
are based on the cost of assets less residual 
value. Significant components of individual 
assets are assessed and if a component has a 
useful life that is different from the remainder 
of that asset, that component is depreciated 
separately.

Short leasehold: 

Fixtures and fittings: 

Computer equipment: 

25% on cost

25% on cost

25% on cost

The asset’s residual values and useful 
economic lives are reviewed and adjusted, 
if appropriate, at each balance sheet date. 
An asset’s carrying amount is written down 
immediately to its recoverable amount if the 
asset’s carrying amount is greater then its 
estimated recoverable value.

Gains and losses on disposals are determined 
by comparing the proceeds with the carrying 
amount and are recognised within other 
(losses) or gains in the income statement. 
When devalued assets are sold, the amounts 
included in other reserves are transferred to 
retained earnings.

Borrowings
Borrowings are recognised at their fair value 
net of transaction costs incurred. They are 
classified as current liabilities unless the 
Group has an unconditional right to defer the 
settlement of the liability of at least 12 months 
after the balance sheet date.

Borrowing costs are recognised in the  
income statement in the period in which  
they are incurred.

Capital risk management
The Group manages it’s capital to ensure 
it is able to continue as a going concern 
while maximising the return to stakeholders 
through the optimisation of the debt and 
equity balance. The capital structure of the 
Group consists of, cash and cash equivalents, 
short term finance and equity attributable to 
the owners of the parent as disclosed in the 
Statement of Changes in Equity.

Taxation
Current taxes are based on the results shown 
in the financial statements and are calculated 
according to local tax rules, using tax rates 
enacted or substantially enacted by the 
balance sheet date.

Deferred taxation
Deferred income tax is provided in full, using 
the liability method, on temporary differences 
arising between the tax bases of assets and 
liabilities and their carrying amounts in the 
financial statements.

Deferred income tax assets are recognised 
to the extent that it is probable that future 
taxable profit will be available against which 
the temporary difference will be utilised.

Deferred income tax is determined using tax 
rates that have been enacted or substantially 
enacted by the balance sheet date and are 
expected to apply when they related deferred 
income asset is realised or deferred income 
tax liability is settled.

Research and development
Research expenditure is recognised as an 
expense when incurred. Costs incurred on 
development projects (relating to the design 
and testing of new or improved products) 
are recognised as intangible assets when the 
following criteria are fulfilled:

•	

It is technically feasible to complete the 
intangible asset so that it will be available 
of use or resale

•	 Management intends to complete the 

intangible asset and use or sell it
•	 There is an ability to use or sell the 

intangible

•	

It can be demonstrated how the intangible 
asset will generate possible future 
economic benefits

•	 Adequate technical, financial and other 
resource to complete the development 
and to use or sell the intangible asset are 
available and

•	 The expenditure attributable to the 

intangible asset during its development 
can be reliably measured.

33

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

Other development expenditures that do 
not meet these criteria are recognised as 
an expense as incurred. Development costs 
previously recognised as an expense are not 
recognised as an asset in a subsequent period. 
Capitalised development costs are recorded 
as intangible assets and amortised from the 
point at which they are ready for use on a 
straight line basis over its useful life.

Operating leases
Leases in terms of which the Group assumes 
substantially all the risks and rewards of 
ownership are classified as finance leases. 
Upon initial recognition the leased asset is 
measured at an amount equal to the lower 
of its fair value and present value of the 
minimum lease payments. Subsequent to 
initial recognition, the asset is accounted for in 
accordance the accounting policy applicable 
to that asset.

Other leases are operating leases and are 
not recognised in the Group’s statement 
of financial position on a straight line basis 
over the term of the lease. Lease incentives 
received are recognised as an integral part of 
the total expense, over the term of the lease.

Use of estimates and judgements
The Group makes judgements, estimates 
and assumptions that effect the application 
of policies and reported amounts of assets 
and liabilities, income and expenses. The 
resulting accounting estimates calculated 
using these judgements and assumptions 
will, by definition, seldom equal the related 
actual results but are based on historical 
experience and expectations of future events. 
The estimates and underlying assumptions 
are reviewed on a ongoing basis. Revisions 
to accounting estimates are recognised in 
the period in which the estimate is revised 
if the revision effects only that period, or in 
the period of revision and future periods if 
the revision affects both current and future 
periods.

The estimates and assumptions which 
have a significant risk of causing a material 
adjustment to the carrying amount of assets 
and liabilities are discussed below:

•	

Impairment of non financial assets  
(excluding goodwill)

•	 Plant and equipment, intangible assets & 

impairment of goodwill

At each balance sheet date, the Group 
reviews the carrying amounts of its 
tangible and intangible assets to determine 
whether there is any indication that those 
assets have suffered an impairment loss. If 
any such indication exists, the recoverable 
amount of the asset is estimated in order 
to determine the extent of the impairment 
loss (if any). Where the asset does not 
generate cash flows that are independent 
from other assets, the Group estimates 
the recoverable amount of the cash-
generating unit to which the asset belongs. 
An intangible asset with an indefinite 
useful life is tested for impairment annually 
and whenever there is an indication that 
the asset may be impaired.

Recoverable amount is the higher of fair 
value less costs to sell and value in use. In 
assessing value in use, the estimated future 
cash flows are discounted to their present 
value using a pre-tax discount rate that 
reflects current market assessments of the 
time value of money and the risks specific 
to the asset for which the estimates of 
future cash flows have not been adjusted.

If the recoverable amount of an asset (or 
cash-generating unit) is estimated to be 
less than its carrying amount, the carrying 
amount of the asset (cash-generating 
unit) is reduced to its recoverable amount. 
An impairment loss is recognised as an 
expense immediately, unless the relevant 
asset is carried at a re-valued amount, in 
which case the impairment loss is treated 
as a revaluation decrease.

Where an impairment loss subsequently 
reverses, the carrying amount of the asset 
(cash-generating unit) is increased to the 
revised estimate of its recoverable amount, 
but so that the increased carrying amount 
does not exceed the carrying amount 
that would have been determined had 
no impairment loss been recognised for 
the asset (cash-generating unit) in prior 
years. A reversal of an impairment loss is 
recognised as income immediately, unless 
the relevant asset is carried at a revalued 
amount, in which case the reversal of the 
impairment loss is treated as a revaluation 
increase.

Intangible assets excluding goodwill and 
plant and equipment are amortised or 
depreciated over their useful lives. Useful 
lives are based on management’s estimates 
of the period that the assets will generate 
revenue, which are periodically reviewed 
for continued appropriateness. Changes to 
the estimates used can result in significant 
variations in the carrying value.

The Group assesses the impairment of 
plant and equipment and intangible 
assets subject to amortisation or 
depreciation whenever events or changes 
in circumstances indicate that the carrying 
value may not be recoverable.

Additionally, goodwill arising on 
acquisitions is subject to impairment 
review. The Group’s management 
undertakes an impairment review of 
goodwill annually or more frequently 
if events or changes in circumstances 
indicate that the carrying value may not be 
recoverable.

The complexity of the estimation process 
and issues related to the assumptions, 
risks and uncertainties inherent in the 
application of the Group’s accounting 
estimates in relation to plant and 
equipment and intangible assets affect 
the amounts reported in the financial 
statements, especially the estimates of the 
expected useful economic lives and the 
carrying values of those assets. If business 
conditions were different, or if different 
assumptions were used in the application 
of this and other accounting estimates, it 
is likely that materially different amounts 
could be reported in the Group’s financial 
statements.

 The Directors have carried out a detailed 
impairment review in respect of goodwill. 
The Group assesses at each reporting date 
whether there is an indication that an asset 
may be impaired, by considering the net 
present value of discounted cash flows 
forecasts which have been discounted at 
10%. The cash flow projections are based 
on the assumption that the Group can 
realise projected sales. A prudent approach 
has been applied with no residual value 
being factored. At the period end, based 
on these assumptions there was an 
indication of impairment of the value  
of goodwill for dotSearch. See note 10  
for details.

Employee benefit costs
The Group operates a defined contribution 
pension scheme. Contributions payable by 
the Group’s pension scheme are charged to 
the income statement in the period in which 
they relate.

Segment reporting
A business segment is a group of assets and 
operations engaged in providing products 
or services that are subject to risks and 
returns that are different from those of other 
business segments. A geographical segment 
is engaged in providing products or services 
within a particular economic environment 
that are subject to risks and returns that are 
different from those of segments operating in 
other economic environment.

3.  Segmental reporting
The Groups’ primary reporting format is 
business segments and its second format 
is geographical segments. The Group only 
operates in a single business and geographical 
segment. The Group’s single line of business 
is the provision of web based marketing 
services, whilst the geographical segment in 
which it operates is currently restricted to the 
UK. Accordingly no segmental information for 
business segment or geographical segment  
is required.

However, if the projected sales do not 
materialise there is a risk that the value of 
the intangible assets shown above would 
be impaired.

•	 Share-based compensation

The fair value of options and warrants are 
determined by reference to the fair value of 
the options granted, excluding the impact 
of any non-market vesting conditions (for 
example, profitability and sales growth 
targets). Non-market vesting conditions are 
included in assumptions about the number 
of options that are expected to vest. At 
each balance sheet date, the entity revises 
its estimates of the number of options 
that are expected to vest. It recognises the 
impact of the revision to original estimates 
if any, in the income statement, with 
corresponding adjustment to equity.

Trade receivables
Trade receivables are recognised initially at 
the lower of their original invoiced value and 
recoverable amount. A provision is made 
when it is likely that the balance will not be 
recovered in full. Terms on receivables range 
from 30 to 90 days.

Equity
Share capital is the amount subscribed for 
shares at their nominal value.

Share premium represents the excess of the 
amount subscribed for the share capital over 
the nominal value of the respective shares net 
of share issue expenses.

Retained earnings represent the cumulative 
earnings of the Group attributable to equity 
Shareholders.

The reverse acquisition reserve relates to the 
adjustment required by accounting for the 
reverse acquisition in accordance with IFRS3 
‘Business combinations’.

Other reserves relate to the charge for share 
based payments in accordance with IFRS2 
‘Share based payments’.

Share based payments
For equity settled share based payment 
transactions the Group, in accordance with 
IFRS 2 “Share Based Payments” measuring 
their value, and the corresponding increase in 
equity, indirectly, by reference to the fair value 
of the equity instruments granted. The fair 
value of those equity instruments is measured 
at the grant date using the trinomial method. 
The expense is apportioned over the vesting 
period of the financial instrument and is based 
on the number which is expected to vest and 
the fair value of those financial instruments 
at the date of grant. If the equity instruments 
granted vested immediately, the expense is 
recognised in full.

The assumptions on the expected life of share 
options, volatility of shares and risk free yield 
to maturity and expected dividend yield on 
shares are used in the fair value calculation of 
the share options outstanding at the year end 
(see note 26).

Trade payables
Trade payables are recognised initially at 
fair value and subsequently measured at 
amortised cost using the effective interest 
method. Terms on accounts payables range 
from 10 to 90 days.

Functional currency translation
•	 Functional and presentation currency

Items included in the financial statements 
if the Company are measured using 
the currency of the primary economic 
environment in which the entity operates 
(functional currency), which is mainly 
pounds sterling (£) and it this currency the 
financial statements are presented in.

•	 Transaction and balances

Foreign currency transactions are 
translated in to the presentation currency 
using exchange rates prevailing at the 
dates of the transactions. Foreign exchange 
gains and losses resulting from the 
settlement of such transactions and from 
the translation at the year end exchange 
rates of monetary assets and liabilities 
denominated in foreign currencies are 
recognised in the income statement.

34

35

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

4.  Discontinued Operations
Analysis of continuing and discontinued operations is as follows:

Year ended 30 June 2013 

Revenue 
Cost of sales 

Gross profit 
Administrative expenses 

Operating profit /(loss) before exceptional  items  
Exceptional item: Impairment of goodwill 
Finance income 
Corporation tax 

Profit for the year attributable to owners 

Year ended 30 June 2012 

Revenue 
Cost of sales 

Gross profit 
Administrative expenses 

Operating profit before exceptional items 
Exceptional item: Impairment to goodwill 
Finance costs 
Finance income including exceptional items 
Corporation tax 

Profit for the year attributable to owners 

Continuing 
operations 
30.6.13 
£’000 

Discontinued 
operations 
30.6.13 
£’000

12,197 
(887) 

11,310 
(7,338) 

3,972 
- 
13 
(220) 

3,765 

1,651 
(1,033)

618 
(1,315)

(697) 
(2,326) 
- 
-

(3,023)

Continuing 
operations 
30.6.12 
(restated) 
£’000 

Discontinued 
operations 
30.6.12 
(restated) 
£’000

9,547 
(576) 

8,971 
(6,532) 

2,439 
- 
(1) 
8 
(260) 

2,186 

2,440 
(692)

1,748 
(1,314)

434 
(1,187) 
- 
1,079 
(45)

281

The exceptional item outlined above for the year ended 30 June 2012 under finance income relates to the revision of the contingent 
consideration due in relation to the acquisition of dotAgency Limited (previously known as dotSearch Limited) in 2011. IFRS 3 relating to business 
combinations directed that any revaluations to the consideration should be credited to the income statement as financial income. See note 14 for 
further details.

5.  Employees and Directors

Wages and salaries 

Social security costs 

Other pension costs 

The average monthly number of employees during the year are as follows

Directors 

Sales 

Web designers, SEO and developers 

Administration 

36

30.6.13 
£’000 

4,445 

556 

97 

5,098 

30.6.12 
£’000

4,234

461

78

4,773

30.6.13 

30.6.12

7 

60 

46 

41 

154 

6

48

66

41

161

6.  Net Finance Income 

Finance income: 
Deposit account interest 

Finance costs: 
Loan 

7.  Operating Profit  before Exceptional Items

Costs by nature 
Profit from continuing operations has been arrived after charging/(crediting):-

Direct marketing 
Outsourcing 
Other costs 

Total cost of sales 

Staff related costs (inc Directors emoluments) 
Operating leases: Land and buildings 
Operating lease: Other 
Audit remuneration 
Amortisation of intangibles 
Depreciation charge 
Legal, professional and consultancy fees 
Computer expenditure 
Bad debts 
Foreign exchange gains 
Travelling 
Office running 
Other costs 

Total administration costs 

During the year the Group obtained the following services from the Group’s auditor at costs detailed below:

30.6.13 
£’000 

30.6.12 
£’000

13 

13 

- 

- 

30.6.13 
£’000 

474 
376 
37 

887 

30.6.13 
£’000 

4,715 
353 
63 
25 
655 
209 
336 
282 
138 
(3) 
187 
153 
225 

8

8

1

1

30.6.12 
£’000 
(restated)

358 
200 
18

576

30.6.12 
£’000 
(restated)

3,858 
338 
64 
25 
410 
145 
416 
407 
200 
(3) 
182 
173 
317

7,338 

6,532

30.6.13 
£’000 

30.6.12 
£’000

Fees payable to the Company’s auditor for audit of Parent Company and consolidated financial statements 
Fees payable to the Company’s auditor for other services: 
- 
-  Non audit fees: All other services 

The audit of Company’s subsidiaries 

7 

26 
5 

38 

7 

25 
5

37

37

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

8.  Corporation Tax
Analysis of the tax charge from continuing operations:

Current tax: 
Tax  
Deferred tax 

Analysis of the tax charge from discontinued operations: 
Current tax: 
Tax  

Tax charge from continuing operations 
Tax charge from discontinued operations 

Factors affecting the tax charge: 

Profit on ordinary activities before tax 

Profit on ordinary activities multiplied by the standard rate of corporation tax in the UK of 23.75% (2012: 25%) 

Effects of: 
Expenses not deductable 
Research and development enhanced claim 
Effect of profits within marginal rate 
Expenditure permitted on exercising options 
Prior year under provision 
Exceptional item: impairment of goodwill 
Exceptional item: adjustment to contingent consideration 
Capital allowances in excess of depreciation 

Total corporation tax 

30.6.13 
£’000 

231 
(11) 

220 

- 

- 

220 
- 

220 

30.6.13 
£’000 

962 

218 

52 
(716) 
(8) 
(45) 
- 
552 
- 
167 

220 

30.6.12 
£’000

236 
24

260

45

45

260 
45

305

30.6.12 
£’000

2,773

693

113 
(560) 
(6) 
- 
16 
297 
(270) 
(2)

281

9.  Profit/(Loss) of Parent Company
As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the Parent Company is not presented as part of these 
financial statements. The Parent Company’s profit for the financial year was £2,808,521 (2012: loss £368,977). 

10.  Earnings per Share
Earnings per share data is based on the consolidated profit using and the weighted average number of shares in issue of the Parent Company. 
Basic earnings per share are calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of 
ordinary shares outstanding during the period.

Diluted earnings per share is calculated using the weighted average number of shares adjusted to assume the conversion of all dilutive potential 
ordinary shares.

Reconciliations are as follows:-

From continuing operations 

Basic EPS 
Net income attributable to the owners of the parent 

Diluted EPS

Net income attributable to the owners of the parent 

Adjusted EPS 

Effect of exceptional items: 
Impairment of goodwill 
- 

Adjusted earnings 

Effect of dilutive shares 
Options and Warrants 

Adjusted diluted EPS 
Adjusted earnings 

From discontinued operations 

Basic EPS 
Diluted EPS 

Both the EPS and the diluted EPS are same due to the anti-dilutive effect. 

Basic EPS 
Net income attributable to the owners of the parent 

Diluted EPS 
Net income attributable to the owners of the parent 

Adjusted EPS 
Effect of exceptional items:

- 
- 

Impairment of goodwill 
Reversal of financial instrument 

Adjusted earnings 

Effect of dilutive shares 
Options and Warrants 

Adjusted diluted EPS 
Adjusted earnings 

30.6.13

Weighted 
average 
number of 
shares 

Earnings 
£’000 

742 

275,839,565 

742 

285,687,852 

2,326 

- 

3,068 

275,839,565 

- 

9,848,287 

Per share 
amount 
pence

0.27

0.26

-

1.11

-

3,068 

285,687,852 

1.07

30.6.13 
Per share  
amount pence 

30.6.12 
Per share 
amount pence

(0.01) 
(0.01) 

0.001 
0.001

30.6.12

Weighted 
average 
number of 
shares 

Earnings 
£’000 

2,467 

275,019,565 

2,467 

281,111,611 

1,187 
(1,079) 

- 
- 

2,575 

275,019,565 

- 

6,092,046 

Per share 
amount 
pence

0.90

0.88

- 
-

0.94

-

2,575 

281,111,611 

0.92

38

39

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

11.  Goodwill

Group

Cost 
At 1 July 
And 30 July 

Amortisation 
At 1 July 2012 
Impairment 

At 30 June 2013 

Net Book Value 

30.6.13 
£’000 

30.6.12 
£’000

4,121 

4,121

1,187 
2,326 

3,512 

609 

- 
1,187

1,187

2,934

The Board took the decision in the year to wind down the operations of dotAgency Limited resulting in the full impairment of the remaining 
goodwill arising from the acquisition of Netcallidus Limited now known as dotAgency Limited. 

Goodwill acquired in a business combination is allocated, at acquisition, to cash generating units (CGUs) that are expected to benefit from that 
business combination. The carrying amount of goodwill relates wholly to the Group’s single trading activity and business segment.

The recoverable amounts of the CGUs have been determined from value in use calculations. These calculations use post-tax cash flow projections 
based on financial budgets approved by management covering a five-year period.

A discount factor of 10% to reflect the time value of money has been applied in these calculations.

12.  Intangible Assets

Group

Cost 
At 1 July 2012 
Additions 

At 30 June 2013 

Amortisation 
At 1 July 2012 
Amortisation for the year 

At 30 June 2013 

Net Book Value 
At 30 June 2013 

Cost 
At 1 July 2011 
Additions 

At 30 June 2012 

Amortisation 
At 1 July 2011 
Amortisation for the year 

At 30 June 2012 

Net Book Value 
At 30 June 2012 

Computer 
software 
£’000 

Internally 
 generated 
development 
costs 
£’000 

Domain 
names 
£’000 

199 
12 

211 

112 
43 

155 

56 

2,328 
1,340 

3,668 

668 
610 

1,278 

2,390 

16 
- 

16 

11 
2 

13 

3 

Computer 
software 
£’000 

Internally 
 generated 
development 
costs 
£’000 

Domain 
names 
£’000 

148 
51 

199 

65 
47 

112 

87 

1,210 
1,119 

2,329 

308 
360 

668 

1,661 

13 
3 

16 

7 
4 

11 

5 

Totals 
£’000

2,543 
1,352

3,895

791 
655

1,446

2,449

Totals 
£’000

1,371 
1,173

2,544

380 
411

791

1,753

Development cost additions represents resources the Group have invested in the development of new innovative and ground breaking 
technology products for marketing professionals. This platform allows them to create, send and automate marketing campaigns. Following 
development of the products the Group intends to licence the use of the platform.

13.  Property, plant and equipment

Group

Cost 
At 1 July 2012 
Additions 
Disposals 

At 30 June 2013 

Amortisation 
At 1 July 2012 
Amortisation for the year 
Eliminated on disposal 

At 30 June 2013 

Net Book Value 
At 30 June 2013 

Cost 
At 1 July 2011 
Additions 
Disposals 

At 30 June 2012 

Amortisation 
At 1 July 2011 
Amortisation for the year 
Eliminated on disposal 

At 30 June 2012 

Net Book Value 
At 30 June 2012 

14.  Investments

Company

Cost 
At 1 July 
Inter group transfer 

At 30 July 

Amortisation 
At 1 July 2012 
Impairment 

At 30 June 2013 

Net Book Value 
At 30 June 2013 

Short 
leasehold 
£’000 

Plant and 
machinery 
£’000 

Fixtures 
and 
fittings 
£’000 

Computer 
equipment 
£’000 

12 
95 
- 

107 

11 
14 
- 

25 

82 

3 
- 
(3) 

- 

2 
- 
(2) 

- 

- 

192 
85 
(122) 

155 

144 
42 
(122) 

64 

91 

716 
112 
(208) 

620 

361 
163 
(203) 

321 

299 

Short 
leasehold 
£’‘000 

Plant and 
machinery 
£’000 

Fixtures 
and 
fittings 
£’000 

Computer 
equipment 
£’000

12 
- 
- 

12 

10 
1 
- 

11 

1 

9 
- 
(6) 

3 

3 
2 
(4) 

1 

2 

175 
17 
- 

192 

120 
25 
- 

145 

47 

419 
297 
- 

716 

243 
119 
- 

362 

354 

Totals 
£’000

923 
292 
(333)

882

518 
219 
(327)

410

472

Totals 

615 
314 
(6)

923

376 
147 
(4)

519

404

Shares in 
Group 
Undertakings 
30.6.13 
£’000 

Shares in 
Group 
undertakings 
30.6.12 
£’000

8,704 
1 

8,705 

1,193 
2,326 

3,519 

8,704 
-

8,704

- 
1,193

1,193

5,186 

7,511

The board took the decision in the year to wind down the operations of dotAgency Limited resulting in the full impairment of the remaining 
investment arising from the acquisition of Netcallidus Limited now known as dotAgency Limited. 

40

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dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

14.  Investments continued
The Group or the Company’s investments at the balance sheet date in the share capital of companies include the following: 

dotAgency (previously known as dotSearch) Limited 
Nature of business: Internet and website services 

Subsidiaries
dotMailer Limited 
Nature of business: Web and email based marketing 

Class of shares: 

Ordinary 
Ordinary A 

Aggregate capital and reserves 

Profit for the year 

dotSurvey (previously known as dotAgency) Limited 
Nature of business: Dormant 

Class of shares: 

Ordinary 

Aggregate capital and  reserves 

dotCommerce Limited 
Nature of business: Dormant 

Class of shares: 

Ordinary 

Aggregate capital and  reserves 

dotEditor Limited
Nature of business: Dormant 

Class of shares: 

Ordinary 

Aggregate capital and  reserves 

dotSEO LImited
Nature of business: Dormant 

Class of shares: 

Ordinary 

Aggregate capital and  reserves 

42

 Proportion of voting  
power held %

100.00 
100.00

30.6.12 
£’000

7,531

2,658

30.6.13 
£’000 

6,042 

3,990 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

1

30.6.13 
£’000 

1 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

1

30.6.13 
£’000 

1 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

1

30.6.13 
£’000 

1 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

1

30.6.13 
£’000 

1 

Class of shares: 

Ordinary, B, C & D 

Aggregate capital and  reserves 

Profit/(loss) for the year 

dotMailer Inc 
Nature of business: Web and email based marketing 
Incorporated: US

Class of shares: 

Ordinary 

Aggregate capital and reserves 

Loss for the year 

dotSearch Europe Limited 
Nature of business: Branch company 

Class of shares: 

Ordinary 

Aggregate capital and  reserves 

Loss for the year 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

500

202

30.6.13 
£’000 

(73) 

(573) 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

-

-

30.6.13 
£’000 

(119) 

(117) 

 Proportion of voting  
power held %

100.00

30.6.12 
£’000

(33)

(30)

30.6.13 
£’000 

(38) 

(4) 

On 17 May 2011, the Group acquired the entire share capital of dotAgency (previously known as dotSearch) Limited a company registered in 
England and Wales for an initial consideration of £1,152,660 and an additional contingent consideration of £2,366,320 totalling £3,518,980. 
The Group’s principal activity is the provision of internet and website services. Obtaining control of dotAgency (previously known as dotSearch) 
Limited allows the Group to incorporate the customer base in to its own while providing additional expertise to further develop and market it’s 
SEO products.

The following summarises the major classes of consideration transferred and the recognised amounts of assets and liabilities assumed at the 
acquisition date:

Consideration transferred:  
Cash 
Equity instruments (14,200,930 shares) 

Discounted  
fair value 
£’000

1,000 
153

1,153

The number of shares issued in respect of the consideration transferred was based on per share pre consolidation which was the mid-market 
price as at 30 June 2010. 

43

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

14.  Investments continued 
Identifiable assets acquired and liabilities assumed:

Goodwill 
Property, plant and equipment 
Trade and other receivables 
Deposits, cash and cash equivalents 
Taxation 
Trade and other payables 

Net assets 

Goodwill:

Purchase consideration: 
Fair value of net assets acquired 

Goodwill acquired  
Goodwill acquired from purchase of subsidiary 

Book and Fair 
Value 
£’000

 45 
3 
88 
41 
(84) 
(41)

52

£’000

3,519 
52

3,467 
45

3,512

The contingent consideration arrangement required the Group to pay the former owners of dotAgency (previously known as dotSearch) Limited 
additional consideration in a combination of cash and equity in the Group. As made reference to in the previous year’s financial statements an 
interim payment was due to be made on finalising the profit after tax figures based on 4 times the profit after tax in the year ended 30 June 2012 
less any amounts that had been paid previously. 

On 24 November 2011 the Board of Directors presented an early settlement package to the pre-existing shareholders of dotAgency (previously 
known as dotSearch) Limited which consisted of the payments made previously and an additional cash settlement of £164,100 which was 
accepted unanimously. With the acceptance of the package all remaining contingent consideration previously provided for in the financial 
statements, totalling £1,079,824 was written to the income statement as finance income in accordance with IFRS 3 regarding business 
combinations.

The level of after tax profits generated from this investment as at the date above and as at 30 June 2012, was lower than expected based on 
the Vendor’s forecast at the time of the acquisition which needed to be used under IFRS 3 to determine the contingent consideration that may 
have been payable, under the conditions of accounting standard IAS38 it resulted in an impairment to the value of goodwill generated on the 
acquisition of £1,186,516 which was charged to the income statement.

The net effect on the income statement of both the financial income and the impairment of the investment resulted in a charge of £106,692.

15.  Trade and Other Receivables

Current: 
Trade receivables 
Less: provision for impairment of trade receivables 

Trade receivables - net  
Amounts owed by Group undertakings 

Other receivables 
VAT  
Prepayments and accrued income 

Group 

Company

30.6.13 
£’000 

2,572 
(249) 

2,323 
- 

56 
- 
514 

30.6.12 
£’000 

2,161 
(211)

1,950 
- 

18 
- 
230 

30.6.13 
£’000 

- 

- 
5,400 

- 
9 
14 

2,893 

2,198 

5,423 

30.6.12 
£’000

- 

- 
-

- 
- 
13

13

16.  Cash and Cash Equivalents

Bank accounts 

17.  Called up Share Capital
Allotted, issued, fully paid

277,472,065 

(2012: 275,362,065) 

Group 

Company

30.6.13 
£’000 

6,072 

6,072 

30.6.12 
£’000 

4,021 

4,021 

30.6.13 
£’000 

30.6.12 
£’000

70 

70 

83

83

Nominal 
value 

£0.005 

30.6.13 
£’000 

1,387 

30.6.12 
£’000

1,377

1,387 

1,377

During the reporting period the Company undertook the following transactions involving the issuing and reclassifying issued share capital:

On 15 November 2012 a number of employees exercised their share options increasing the issued share capital by 570,000 shares. 

On 21 March 2013 a number of employees exercised their share options increasing the issued share capital by 580,000 shares.

On 18 June 2013 a number of employees exercised their share options increasing the issued share capital by 960,000 shares.

18.  Reserves

Group

As at 1 July 2012 

Issue of share capital 
Reclassification of reserves 
Profit for the year 

Balance as at 30 June 2013 

As at 1 July 2012 

Issue of share capital 
Reclassification of reserves 
Profit for the year 
Currency translation 
Share based payment 

Balance as at 30 June 2013 

Retained 
earnings 
£’000 

8,202 

- 
127 
742 

Share 
premium 
£’000 

4,755 

108 
- 
- 

Reverse  
acquisition 
reserve 
£’000

(4,695)

- 
- 
-

9,071 

4,863 

(4,695)

Retranslation 
reserve 
£’000 

Other 
reserves 
£’000 

- 

- 
- 
- 
(2) 
- 

(2) 

127 

- 
(127) 
- 
- 
13 

13 

Totals 
£’000

8,389

108 
- 
742 
(2) 
13

9,250

44

45

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

18.  Reserves continued

Group

As at 1 July 2011 

Issue of share capital 
Profit for the year 

Balance as at 30 June 2012 

As at 1 July 2011 

Issue of share capital 
Profit for the year 
Share based payment 

Balance as at 30 June 2012 

Company

At 1 July 2012 

Issue of share capital 
Reclassification of reserves 
Profit for the year 
Share based payment 

At 30 June 2013 

At 1 July 2011 

Issue of share capital 
Loss for the year 
Share based payment 

At 30 June 2012 

19.  Trade and Other Payables

Current: 
Trade payables 
Amounts owed to Group undertakings 
Social security and other taxes 
Other payables 
Accruals and deferred income 

Retained 
earnings 
£’000 

5,735 

- 
2,467 

8,202 

Share 
premium 
£’000 

4,737 

18 
- 

Reverse  
acquisition 
reserve 
£’000

(4,695)

- 
-

4,755 

(4,695)

Share based 
Payments 
£’000 

70 

- 
- 
57 

127 

Share 
based  
payments 
£’000 

127 

- 
(127) 
- 
13 

13 

Share 
based  
payments 
£’000 

70 

- 
- 
57 

127 

Retained 
earnings 
£’000 

129 

- 
127 
2,809 
- 

3,065 

Retained 
earnings 
£’000 

498 

- 
(369) 
- 

129 

Share 
premium 
£’000 

4,755 

108 
- 
- 
- 

4,863 

Share 
premium 
£’000 

4,737 

18 
- 
- 

4,755 

Group 

Company

30.6.13 
£’000 

30.6.12 
£’000 

367 
- 
873 
171 
270 

224 
- 
808 
142 
161 

1,681 

1,335 

30.6.13 
£’000 

22 
1,298 
- 
- 
31 

1,351 

Totals 
£’000

5,847

18 
2,467 
57

8,389

Totals 
£’000

5,011

108 
- 
2,809 
13

7,941

Totals 
£’000

5,305

18 
(369) 
57

5,011

30.6.12 
£’000

27 
1,155 
- 
- 
37

1,219

20.  Leasing Agreements
Minimum lease payments under non cancellable operating leases fall due as follows:-

Within one year 

Between two to five years 

  Within one year 

Between two to five years 

Land & 
Buildings 
£’000 

312 

806 

1,118 

Land & 
Buildings 
£’000 

66 

- 

66 

30.6.13

Others 
£’000 

21 

12 

33 

30.6.12

Others 
£’000 

40 

26 

66 

Totals 
£’000

333

818

1,151

Totals 
£’000

106

26

132

21.  Financial Instruments and Financial Risk Management
The Group’s activities expose it to a number of financial risks that include credit risk, development risk, liquidity risk, market and other regulatory 
risk and interest rate risk. These risks, and the Group’s policies for managing them have been applied consistently throughout the year and are set 
out below:

The Group hold no financial or non other financial instruments other than those utilised in the working operations of the Group and that listed in 
this note.

Interest rate risk
The Group’s interest rate risk arises from interest bearing assets and liabilities. The Group has in place a policy of maximising finance income by 
ensuring that cash balances earn a market rate of interest; offsetting where possible, cash balances and by forecasting and financing its working 
capital requirements. As at the end of the reporting period the Group was not exposed to any movement in interest rates in regard to loans and 
achieved less than 1% interest on cash holdings.

The term “shares” indicates the value of ordinary share capital to be issued should targets be met and discount factors not change. Any changes 
resulting in revaluations of the consideration due in following reporting periods will be charged to the income statement.

The Group’s working capital requirements are managed through regular monitoring of the overall cash position and regularly updated cash flow 
forecasts to ensure there are sufficient funds available for its operations.

Liquidity risk
The Group’s working capital requirements are managed through regular monitoring of the overall position and regularly updated cash flow 
forecasts to ensure there are funds available for its operations. Management forecasts indicate no new borrowing facilities will be required in the 
upcoming financial period.

Development risks
There is no assurance that the Group’s product development activities will be successful. Accordingly, the Group seeks to reduce this risk be 
reviewing the level of investment made in each product, as well as engaging qualified personnel to undertake detailed assessments of the 
products under development.

Market and other regulatory risks
Existing and possible future legislation, regulations and actions could cause additional expense, capital expenditures, delay and further product 
development work, the extent of which cannot be predicted. The Group takes a responsibility for ensuring that all relevant legislation is met. 

Credit risk
Credit risk arises principally from the Group’s trade receivables which comprise amounts due from customers. Prior to accepting new customers a 
credit check is obtained. As at 30 June 2013 there were no significant debts pass their due period which had not been provided for. The maturity 
of the Groups trade receivables is as follows:

46

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dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

21.  Financial Instruments and Financial Risk Management continued

24.  Related Party Disclosures

The credit risk on liquid funds is low as the counterparts are banks with high credit ratings assigned by international credit ratings.

Purchase of services 

0-30 days 

30-60 days 

More than 60 days 

As at 
30.6.13 
£’000 

1,808 

65 

699 

2,572 

As at 
30.6.12 
£’000

1,425

20

716

2,161

The Group minimises its credit risk by profiling all new customers and monitoring existing client of the Group for changes in their initial profile. 
The level of trade receivables passed due the average collection period consisted of a value of £763,628 of which £250,269 was provided for. The 
Group felt that the remainder would be collected post as they were with long standing relationships, the risk of default is considered to be low 
and write offs due to bad debts are extremely low. The Group has no significant concentration of credit risk, with the exposure spread over a large 
number of customers.

Details as to maximum fair values the Group’s financial assets and liabilities can be found in the consolidated statement of financial position.

Capital Policy
The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern in order to provide optimal returns for 
shareholders and to maintain an efficient capital structure to reduce the cost of capital.

In doing so the Group’s strategy is to maintain a capital structure commensurate with a strong credit rating and to retain appropriate levels of 
liquidity headroom to ensure financial stability and flexibility. To achieve this, the Group monitors key credit metrics, risk and fixed charge cover to 
maintain this position. In addition the Group ensures a combination of appropriate short term and long term liquidity headroom.

During the year the Group had a short term loan balance of £nil (2012: £nil) and amounts payable over one year are nil. The Group had a strong 
cash reserve to utilise for any short term capital requirements that were needed by the Group.

The Group has continued to look for a further long term investments or acquisitions and therefore to maintain or re-align the capital structure, the 
Group may adjust when dividends are paid to shareholders, return capital to shareholders, issue new shares or borrow from lenders.

22.  Deferred Tax

As at 1 July 

Current year provision 

Release of provision 

23.  Capital Commitments
The Company and Group have no capital commitments as at the year end.

30.6.13 
£’000 

30.6.12 
£’000

25 

- 

(11) 

14 

-

25

-

25

48

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in 
this note.

Group

The following transactions were carried out with related parties

Sale of services 

Cadence performance 

Entity under common directorship 

Email marketing services 

Sales of services are based on the price lists in force and at terms that would be available to third parties 

F-Beechinor-Collins* 

Entity under common directorship 

Barratts of Old Limited 

Entity under common directorship 

Consultancy services 

Consultancy services 

*Consultancy services to assist with the international expansion and development of channel sales strategy. 

Year end balances arising from sales/purchase of services 

F-Beechinor-Collins* 

Entity under common directorship 

Payables 

30.6.13 

£’000 

1 

1 

30.6.13 

£’000 

6 

12 

18 

30.6.13 

£’000 

- 

- 

30.6.12 

£’000

-

-

30.6.12 

£’000

54

-

54

30.6.12 

£’000

(3)

(3)

The receivables and payables are unrestricted in nature and bear no interest. No provision’s are held against receivables from related parties.

Key management compensation
Key management includes Directors, non-Executive Directors and the Company Secretary. The compensation paid for key management for 
employee services are shown below

Remuneration and other short term employee benefits 
Share based payments 

Directors

Aggregate emoluments 

Company contributions to money purchase pension scheme 

Information in relation to the highest paid Director is as follows:

Salaries 

Other benefits 

Pension costs 

30.6.13 
£’000 

931 
- 

931 

30.6.13 
£’000 

588 

38 

626 

30.6.13 
£’000 

176 

1 

11 

188 

30.6.12 
£’000

911 
10

921

30.6.12 
£’000

602

48

650

30.6.12 
£’000

156

-

11

167

49

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

24.  Related Party Disclosures continued

Company
The following transactions were carried out with related parties

Year end balances arising from sales/purchase of services 

Barratts of Old Limited 

Entity under common directorship 

dotMailer Limited 

Subsidiary 

dotAgency (previously known  
as dotSearch) Limited 

Subsidiary 

Receivables 

Payables 

Receivables 

30.6.13 
£’000 

30.6.12 
£’000

- 

-

(1,303) 

(1,166)

  9 

10

(1,294) 

(1,156)

The receivables and payables are unrestricted in nature and bear no interest. No provision’s are held against receivables from related parties.

Loans to related parties

dotMailer Limited 

Subsidiary 

At 1 July 

Loans advanced in year 

30.6.13 
£’000 

30.6.12 
£’000

 -    

 5,400  

 5,400  

 -   

 -   

 -   

The loan to subsidiary company dotMailer Limited is unsecured and is made on an interest free basis.

Key management compensation
Key management includes Directors, non-Executive Directors and the Company Secretary. The compensation paid for key management for 
employee services are shown below

Remuneration and other short term employee benefits 

Directors

Aggregate emoluments 

30.6.13 
£’000 

88 

88 

30.6.13 
£’000 

88 

88 

30.6.12 
£’000

85

85

30.6.12 
£’000

85

85

25.  Ultimate Controlling Party
There is no ultimate controlling party of the Group. dotDigital Group PLC acts as the Parent Company to dotMailer Limited, dotAgency Limited 
(previously known as dotSearch Limited), dotSearch Europe Limited, dotMailer Inc, dotSurvey (previously known as dotAgency) Limited 
(Dormant), dotSEO Limited (Dormant), dotCommerce Limited (Dormant) and dotEditor Limited (Dormant). 

50

26.  Share-Based Payment Transactions
The measurement requirements of IFRS 2 have been implemented in respect of share options that were granted after 7 November 2002.  
The expense is recognised for share based a payment made during the year is £13,190 (2012: £57,183)

Also on 9 November 2012 the Board of Directors also granted 1,500,000 (2012: 8,177,930) options to employees of the Group exercisable  
on or after 1 December 2014 until 30 November 2017. Vesting conditions of the options dictate that employees must remain in the  
employment of the Group for the whole period to qualify.

Movement in issued share options during the year

The table illustrates the number and weighted average exercise price (WAEP) of, and movements in share options during the period

Outstanding at the beginning of the period 
Granted during the year 
Forfeited/cancelled during the period 
Exchanged for shares 
Outstanding at the end of the period 
Exercisable at the end of the period 

No of options 

17,909,930 
1,500,000 
1,922,222 
2,109,778 
15,377,930 
Nil 

30.06.13 

30.06.12

WAEP 

No of options 

7.25p 
13.00p 
7.25p 

6.34p 

11,722,000 
8,177,930 
1,600,000 
390,000 
17,909,930 
Nil 

WAEP

5.00p 
6.54p 
6.54p 

7.25p 

The weighted average exercise price (WAEP) in regards to the comparatives have been restated to reflect the share consolidation undertaken in 
February 2010. The options outstanding at 30 June 2013 had a weighted average price of 6.34p (2012: 7.25p), and a weighted average remaining 
contractual life of 3.5 years.

Number of options granted 

Share price at grant date 

Exercise price 

Option life in years 

Risk free rate 

Expected volatility 

Expected dividend yield 

Fair value of option/warrant 

  9 November 2012 

13 October 2011  11 November 2010 

20 October 2009 

1 February 2009

1,500,000 

8,177,930 

6,800,000 

21,250,000 

7,600,000

12.95p 

13.00p 

6 years 

2.05% 

30% 

0% 

2.72p 

6.53p 

7.25p 

5.13p 

5.13p 

1.00p 

1.00p 

1.00p

1.00p

4.25 years 

4.5 years 

8.67 years 

10 years

2.43% 

7.83% 

0% 

0.33p 

2.43% 

7.83% 

0% 

0.25p 

2.55% 

12% 

0% 

0.7p 

2.55%

51%

0%

0.34p

The fair value of the options granted in the year have been calculated using the Black Scholes model assuming the inputs shown below:

Expected volatility was determined by calculating the historical volatility of the Group’s share price from the date it listed to the grant date of 
the share option. The expected life used in the model is based on management’s best estimate, for the effects of non-transferability, exercise 
restrictions and behavioural considerations.

Number in options detailed above and the respective comparisons have been restated for the share consolidation undertaken, see note 16 for 
further details.

27.  Group Reconciliation of Profit Before Corporation Tax to Cash Generated from Operations 

Group 

Company

Current: 
Profit before tax from all operations 
Currency revaluation 
Exceptional item: Impairment of goodwill 
Depreciation 
Loss on disposal of fixed assets 
Share based payments 
Finance costs 
Finance income 

Increase in trade receivables 

Increase in trade payables 

Cash generated from operations 

30.6.13 
£’000 

962 
(2) 
2,326 
831 
50 
13 
- 
(13) 

4,167 

(696) 

346 

3,817 

30.6.12 
£’000 

2,773 
- 
1,187 
557 
1 
57 
1 
(1,088) 

3,488 

(540) 

327 

3,275 

30.6.13 
£’000 

2,809 
- 
2,326 
- 
- 
13 
- 
- 

5,148 

(5,410) 

(11) 

(273) 

30.6.12 
£’000

(369) 
- 
1,193 
- 
- 
57 
- 
(1,079)

(198)

1

(39)

(236)

51

dotDigital Group Plc  Annual Report and Accounts 2012/2013www.dotdigitalgroup.com Annual Report and Accounts 2012/2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Statement 

Notes to the Consolidated Financial Statements continued 
For the year ended 30 June 2013

dotDigital Group is the UK market leader in the provision of Email 
Marketing software to digital marketing professionals. The group’s 
28.  Group Cash and Cash Equivalents
fl agship product, dotMailer, is a powerful SaaS-based email marketing 
The amounts disclosed on the statement of cash flow in respect of cash and cash equivalents are in respect of these statement of financial 
position amounts: 
automation platform used by its clients to engage with their 
customers to build brand awareness, develop customer loyalty, 
generate new leads and promote repeat business. 

As at 01 July 2011 

Group 
£’000 

2,568 

As at 31 July 2012 

4,021 

As at 31 July 2013 

29.   Net Cash Flows from Discontinued Operations

Net cash generated from operating activities 

Net cash generated from investing activities 

Net cash used in financing activities 

6,072 

30.6.13 
£’000 

(148)  

1 

-    

Company 
£’000

235

83

70

30.6.12 
£’000

420

-

(207) 

30.  Research & Development
During the period the Group incurred nil (2012: nil) in research costs and £1,339,730 (2012: £1,118,538) in development investments. All resources 
utilised in research and development has been categorised as outline in the accounting policy governing this area.

31.  Post Balance Sheet Events
There are no post balance sheet events which impact the Groups financial statements.

32.  Prior Period Adjustment
On 1 July 2012 the Board of Directors re-categorised the nature of some expenditure items from administrative to cost of sales. The impact of this 
on the comparative figures on the income statement are as follows:

Revenue 
Cost of sales 

Gross profit 
Administrative expenses 

Operating profit before exceptional items 

Profit for the year 

Contents 
Corporate Statement  

2013 Key Highlights 

Chairman ‘s Statement 

Chief Executive’s Report 

Corporate Social Responsibility 

Our Board of Directors 

Corporate Governance Report 

Audit Committee Report 

Remuneration Committee Report 

Report of the Directors    

Report of the Independent Auditors    

www.dotdigitalgroup.com 
Annual Report and Accounts 2012/2013

52

30.6.12 

£’000 

11,987 
(875) 

11,112 
(8,240) 

2,872 

2,467 

Continuing 
operations 
30.6.12 
(restated) 
£’000 

Discontinued  
operations 
30.6.12 
(restated) 
£’000

9,547 
(576) 

8,971 
(6,532) 

2,439 

2,187 

2,440 
(693)

1,747 
(1,314)

433

281

Effect of  
change 
£’000 

- 
(394) 

(394) 
394 

- 

- 

IBC

Consolidated Income Statement    

Consolidated Statement of Comprehensive Income   

Consolidated Statement of Financial Position   

Company Statement of Financial Position   

Consolidated Statement of Changes in Equity   

Company Statement of Changes in Equity   

Consolidated Statement of Cash Flows    

Company Statement of Cash Flows 

Notes to the Consolidated Financial Statements   

Company Information    

1

2

3

12

14

16

17

18

20

25

26

26

27

28

29

30

31

31

32

IBC 

Company Information

Directors
S Bird
P A Simmonds
I Taylor
G Fidura
R Kellett-Clarke 
F Beechinor-Collins
S J Barratt (appointed 9 October 2012)

Secretary
M Patel

Registered Offi  ce 

Finsgate
5-7 Cranwood Street
London
EC1V 9EE

Registered Number
06289659 (England and Wales)

Auditors 
Jeff reys Henry LLP
Statutory Auditor 
Finsgate 
5-7 Cranwood Street
London
EC1V 9EE

Solicitors
BPE Solicitors LLP
St James House
St James Square
Cheltenham
GL50 3PR

Croydon
No. 1 Croydon
12-16 Addiscombe Road
CR0 0XT

T: 020 8662 2762

Manchester
Pall Mall Court
61-67 King Street
Manchester
M2 4PD 

T: 0161 618 1070

Design and production by Philosophy 
www.philosophydesign.com
Print by Moore Print
www.mooreprint.co.uk

Principal Bankers 
National Westminster Bank plc
Charing Cross, London Branch
PO Box 113
Cavell House
2a Charing Cross Road
London
WC2H 0PD

Registrars  
Share Registrars Limited
Suite E First Floor
9 Lion and Lamb Yard
Farnham
Surrey
GU9 7LL

Nomad/Broker
N+1 Singer
1 Bartholomew Lane
London
EC2N 2AX

Joint Broker
Finncap
60 New Broad Street
London
EC2M 1JJ 

Website 
www.dotdigitalgroup.com

London Bridge
6-8 Emerson Street
London
SE1 9DU

T: 020 7654 8686

Edinburgh
MWB Business Exchange
9-10 St Andrews Square
Edinburgh
EH2 2AF

T: 0131 718 6037

New York
Suite 307, 3rd fl oor 
350 7th Avenue
New York,
10001
United States

T: 1-212-971-940

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
www.dotdigitalgroup.com

Annual Report 

and Accounts

2012/2013

Innovating SaaS Technology 

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