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dotdigital Group Plc

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FY2024 Annual Report · dotdigital Group Plc
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ANNUAL 
REPORT
2023/24

* Reduction in cash due to acquisition of Fresh Relevance in the year.
Dotdigital is an all-in-one customer experience and data platform 
(CXDP) that empowers marketing teams to exceed customer 
expectations with highly personalised cross-channel journeys. 
With powerful AI capabilities, Dotdigital makes it easy to automate 
deeply personalised experiences across web, email, SMS, WhatsApp, 
chat, push, social, ads, and more.
Corporate statement
Strategic report
2	
Chairman’s statement
4	
Dotdigital customer experience and data platform 
6	
Investment case 
8	
Key performance indicators
10	 Case study – Neal's Yard Remedies
12 Chief Executive Officer’s report and 
 
financial review
20	 Case study – Youngevity
22	 Principal risks, impact and mitigations
27	 Streamlined energy and carbon reporting
28	 Section 172 report
29	 Environmental, Social and Governance (ESG) Statement
Governance
32	 Board of Directors
34	 Corporate governance report
37	 Audit and Risk Committee report
38	 Remuneration Committee report
43	 Report of the Directors 
45	 Independent Auditor's Report to the Members 
	
of Dotdigital Group Plc 

Financial statements
52	 Consolidated income statement 
52	 Consolidated statement of comprehensive income 
53 Consolidated statement of financial position 
54 Company statement of financial position 
55	 Consolidated statement of changes in equity 
56	 Company statement of changes in equity 
57 Consolidated statement of cash flows 
57 Company statement of cash flows
58 Notes to the consolidated financial statements 
88	 Company information
Contents
Up 14% from 
£69.2m
Up 10% 
from £15.4m
Up 10% 
from £22.0m
Down -20% 
from £52.7m
£16.8m £24.3m £42.2m
Revenue
Adjusted 
profit before tax
Adjusted EBITDA
*Cash position
£79.0m
1
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2
3
John Conoley
Non-Executive Chairman 
The year has been one of steady 
progress against our stated strategy 
and continued commercial resilience in 
a testing macroeconomic environment. 
Following the hard work that has gone into 
building out our Customer Experience Data 
Platform (CXDP), the Group registered a 
solid performance, characterised by growth 
across all regions.
It is gratifying to see positive momentum 
in our international markets following 
an investment of significant capital and 
time over recent years. The US performed 
strongly, and we continue to see rapid 
growth in APAC. Japan in particular has 
experienced impressive commercial traction 
and looks set to become an increasingly 
important contributor to the Asia-Pacific 
region, and the opportunity remains strong.
Chairman’s statement
Successful integration of
Fresh Relevance
Our acquisition of Fresh Relevance, a 
leading cross-channel personalisation 
technology firm, in September 2023 has 
advanced well. Both the technology and 
teams, greatly enhancing our CXDP vision.
Initially in EMEA, where Fresh Relevance 
was already well-established, the 
combined proposition has opened doors 
to a number of larger and more 
sophisticated customers that are 
combining relevancy and personalisation 
across all channels to provide a better 
experience for their customers.
Moving into the new financial year, the 
groundwork has been laid to accelerate 
cross-selling to our existing customer 
base and broaden commercialisation 
across other regions.
The executive team in particular deserve a 
great deal of credit for successfully driving 
this forward while navigating challenging 
trading conditions.
Advancing our ESG goals
We remain committed to our objective 
of achieving Net Zero by 2030 and 
made important strides towards it in the 
year. Important developments include 
the inclusion of Fresh Relevance in our 
ISO14001 certification, and the launch 
of a UK Electric Vehicle salary sacrifice 
scheme, which has already resulted in 
a tangible reduction in emissions. 
On the social front, the Group continues 
to deliver on its commitment to diversity, 
equity and inclusion (DEI) through initiatives 
such as participation in Neurodiversity 
Awareness Week, the launch of a guide to 
help colleagues align their day-to-day work 
life with DEI principles, and the deepening 
of our long-term partnership with The Girls’ 
Network. Substantial progress was made 
in narrowing the gender pay gap across 
the Group in the year, as we continue to 
work towards creating a more equitable 
workplace. 
Future-proofing through 
product innovation
Our focus on innovation continues to drive 
our competitive advantage. With the Group 
having leveraged elements of AI in its 
platform for several years, the integration 
of generative AI – a technology that lends 
itself well to the kind of creative campaigns 
that Dotdigital enables – continues at 
pace and is now an integral part of the 
user experience.
The number of new technology integrations 
increased considerably in the year, ultimately 
strengthening retention through enhancing 
the platform’s versatility. These integrations 
make it easier for customers to bring 
external data into the platform, providing 
them with a more seamless experience 
across their technology stacks and 
enabling them to drive value more quickly. 
This innovation has led to further product 
adoption and increased penetration among 
our customer base.
Looking ahead: a wealth of opportunity
Our financial position remains strong, 
with healthy cash balances that provide 
us with the flexibility to accelerate growth 
and explore new opportunities. Our teams 
continue to push the envelope in terms 
of what’s possible through research and 
development (R&D), while at the same time 
disciplined mergers and acquisitions (M&A) 
remains a key priority. 
I would like to take this opportunity to 
express my thanks to our teams around 
the world for their continued dedication 
to strengthening Dotdigital’s presence in 
the market.
Supported by a robust business model, 
leading technology and talented teams, 
I am confident the Group is well-positioned 
to deliver another year of progress in FY25.
John Conoley
Non-Executive Chairman 
6 November 2024 
The combined proposition has opened doors 
to larger and more advanced customers that 
are combining relevancy and personalisation 
across all channels.
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Dotdigital Group Plc
Annual Report 2023/2024
Strategic report

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Dotdigital CXDP
The leading customer experience and data platform for marketers
Unify data for a clearer picture of customers
Dotdigital’s all-in-one CXDP platform breaks down data siloes to create a 
centralised data hub that delivers actionable insights. Connected data gives 
marketers a clear insight into customer behaviors, intent, preferred channels, 
all whilst making it actionable too.
Insights made for acting on
Marketers can tap into customer insights and real-time performance metrics 
with Dotdigital’s CXDP. An unforgettable customer experience goes beyond 
simple engagement tactics with behavioral modeling that delivers scalable 
personalised experiences every time. 
Unparalleled cross-channel reach 
Dotdigital combines the power of automation with the benefits of a customer 
data platform (CDP) to help marketing teams deliver customer experiences 
driven by data, not by hunches. Deeper customer relationships that go beyond 
the expected are key to conversion and customer loyalty. 
Data enrichment
Decision-making
Customer experience
Unlocking customer data for unforgettable customer experience (CX). 
Ads
Mobile
Social
Email
SMS
Chat
Website
Offline
Communicate
Outcomes
Grow
Retain
Influence
Brand
Empower
Single customer view  |  Audience analytics  |  Segmentation  |  Lifecycle modeling  |  Experience orchestration  
Cross-channel campaign management  |  Content and creative  |  Revenue and commerce reporting 
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Data collection  |  Data capture  |  Deduplication  |  Data enrichment  |  Profile unification 
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CRM | ERP
CDP | DMP
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Zero and first 
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Behaviour
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Dotdigital Group Plc
Strategic report

6
7
Investment case
The successful Dotdigital culture.

Highly talented and motivated 
people focussed on customer 
success.
A culture that is aligned to company 
objectives and vison.
Unique industry position with many 
competitors distracted.
Flexible, extendable and effective 
product that drives retention.
Experienced management team.


Executive team with a proven 
track record of success.
Strong non-executive Board with 
experience of scaling businesses 
of this size.
Wider management team with 
the motivation to continue the 
profitable growth story.
All employees aligned to the 
strategic priorities of geographic 
expansion, product innovation 
and building strong strategic 
partnerships.
Highly scalable platform for 
all sizes of customers with a 
predictable financial model.
SaaS business model driving 
high margins.
Predictable and transparent 
financial model with high levels 
of recurring revenue.
Diverse customer base from size 
of business to industries they 
operate within.
Profitable growth with strong cash 
generation and no debt.
Attractive industry growth with a 
change in sentiment post-COVID.
Marketing automation has a proven 
superior return on investment (ROI) 
for marketeers from all digital 
marketing channels.
Global marketing automation spend 
is, according to Precient & Strategic 
Intelligence, showing double-digit 
growth and predicted to reach 
$14.2bn by 2030.
Marketeers are predicted to 
accelerate adoption of omnichannel 
and digital marketing.
Digital marketing as a proportion 
of overall marketing budgets 
continues to accelerate.
Strong growth prospects.


Innovation to support marketing 
teams with their data challenges 
and move to omnichannel using 
personalisation and intelligence.
Ability to complement organic 
growth strategy with technology 
acquisitions to accelerate 
product expansion.
Attract more global strategic 
partners to increase addressable 
market.
New geographic markets with 
greater potential than the UK alone.
STRATEGY
SCALABLE
GROWTH
INDEPENDENCE
LEADERSHIP
OUTLOOK
Dotdigital is the leading software as a service (SaaS) provider 
of an all-in-one customer experience and data platform that 
enables our clients to communicate with their customers 
at the right time, with the right message, to the right person 
through the right channel.
Dotdigital’s insights gave us a deeper understanding of the differences 
between customers and highlighted the need for a new approach. The 
flexibility to build custom multifaceted variables and complex dynamic 
campaigns delivered a new customer-led strategy. The results speak for 
themselves and have changed the way we operate across all channels.
Natalie Fordham | CRM Manager, Goodwood Estate
Clear and compelling strategy 
focussed on organic growth 
complemented with M&A.
Focussed across many industries 
for mid-market and enterprise 
companies.
Rapid product innovation 
supporting average revenue 
per customer expansion and 
driving return on investment for 
our customers.
International growth based 
on proven blueprint.
A focussed approach to brand 
success extended through global 
strategic partners.
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Dotdigital Group Plc
Annual Report 2023/2024
Strategicreport

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9
We use our key performance indicators (KPIs) to measure 
our business. These indicators provide us with the visibility 
of both our strategic and financial performance, which is 
set by the Board at the start of every year. 
Our non-financial KPIs provide us with an indication 
of our platform’s ability and a measurement of how 
successful we are in supporting our customers. 
Both elements being crucial to the success of 
our business. Employee remuneration is specifically 
linked to these KPIs. 
Revenue
We aim to deliver double-digit 
organic revenue growth from 
continuing operations.
Customer satisfaction score (CSAT)
CSAT is our main measure of customer satisfaction after an 
interaction with our support team has taken place. It is derived by 
taking positive ratings/total ratings x 100. We receive over 1000+ 
customer ratings every month, and this metric provides a good 
and regular pulse on how happy customers are with the support 
service that we provide. We regard maintaining levels of 98%-99% 
month to month as world-class.
Financial KPIs
Non-financial KPIs
Strategic KPIs
Average Revenue Per Customer 
(ARPC)
We aim to continue to grow ARPC.
Mean email delivery time
This KPI shows the mean delivery time of emails successfully 
delivered. Delivery time is an important metric for our customers 
and some email campaigns can be time-sensitive. This KPI 
enables us to see that we are delivering email quickly and meeting 
our customers’ needs.
Cash position
We aim to have a strong 
cash position.
Email delivery rate
Our email delivery rate shows the rate at which the emails that 
we send are accepted by receivers. Emails can be rejected for 
numerous reasons, including being detected as spam. It is 
therefore important that we monitor our email delivery rate and 
this metric shows that our infrastructure is both well configured 
and optimised.
Recurring revenue
We aim to have recurring revenues 
of over 90%.
Email sending volume
This is the total number of emails sent from our platform. It is 
an important metric for us to show that our customers are getting 
great value and outcomes from using our technology. It indicates 
that are customers can successfully address their business 
challenges using the Dotdigital platform.
Adjusted profit before tax*
We aim to have strong adjusted 
profit growth from normal business.
International
We aim to expand revenue from 
outside the UK.
* Adjusted profit before tax excludes share-based payment, exceptional costs and amortisation of acquired intangibles. See note 32.
Key performance indicators
99.0%
99.0%
2022
2022
98.5%
99.0%
2023
2023
99.0%
99.0%
2022
2022
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2023
2023
2023
2023
2024
2024
2024
2024
2024
2024
2024
2024
£62.8m
£1,461
12.3 mins
29.4bn
£43.9m
94%
£14.5m
31%
£69.2m
£1,622
15.3 mins
31.3bn
£52.7m
94%
£15.4m
33%
£79.0m
£1,857
14.1 mins
33.8bn
£42.2m
94%
£16.8m
32%
+8%
+37%
+17%
-10%
+20%
+7%
+10%
+20%
+11%
+24%
+7%
+6%
+14%
+15%
-20%
-8%
+8%
+10%
2024
2024
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Dotdigital Group Plc
Annual Report 2023/2024
Strategic report

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Case study
Solution
Fox continues: “We handed over all the technical implementation to 
Dotdigital’s Professional Services team and our customer success 
managers, who carried out a customer journey mapping exercise 
before building the entire automation for us. All that we had to do 
was provide creative and copy for the emails.”
Today, when customers fill their cart with products but leave the 
website without buying, they automatically receive a personalised 
email within 20 minutes, showing the items along with a direct link 
to the checkout. Customers who do not return within the next three 
days to make the purchase are sent a follow-up email. 
The advanced functionality of the Dotdigital platform has enabled 
Neal’s Yard Remedies to quickly and easily trial different approaches 
and benchmark sales performance. One such example is its use of 
A/B testing, to compare the success rates of emails that include a 
10% discount code with those sent with only basket information. 
“The introduction of a promotional code had a positive impact on 
sales,” explains Fox. “However, the conversions and uplift from the 
new and improved approach to our cart abandonment emails have 
been remarkable.”
Results and looking ahead
Neal’s Yard Remedies is not only achieving its objectives for both 
its replenishment and cart abandonment programs, which are to 
improve customer engagement and drive revenue growth, but it 
is exceeding expectations. The company has reported a hugely 
impressive 419% increase in revenue since replacing the Shopify 
cart abandonment module with Dotdigital. This represents the 
highest conversion rate of all the email types the brand sends to its 
customers.
The success of the automated cart abandonment campaign has led 
the company to further expand its relationship with Dotdigital, with 
the introduction of browse abandonment emails, and rolling out the 
programme to its US store. Neal’s Yard Remedies is also looking 
at new ways to engage customers and enhance their experience, 
with Dotdigital’s cross-channel personalisation platform, Fresh 
Relevance.
“I have been working with Dotdigital for almost two years now 
and only have positive things to say about the platform and the 
relationship I have with our two account managers. The platform 
itself is very user-friendly, allowing for an easy email build process, 
scheduling, and reporting. I work very closely with our account 
managers to develop and execute new trigger campaigns and have 
used the implementation team to build out two very successful 
automations, abandoned cart and replenishment,” concludes Fox. 
“I haven’t ever come across a barrier using the platform, it allows 
you to be simplistic with your CRM or very sophisticated, which I 
think is often a rarity with some platforms. The approach is always 
collaborative working with Dotdigital, and for someone who works 
pretty autonomously in a CRM team this is always very beneficial 
and enjoyable. I always recommend Dotdigital to my friends in 
marketing as I have always been so impressed!”
Challenge
Neal’s Yard Remedies has long understood the value of using a 
cart abandonment email to generate new revenue from its online 
store. The company was attempting to manage the entire process 
in-house, using a module from Shopify to send emails to customers 
who placed products in their cart without making a purchase. 
However, it lacked the functionality, control and measurement 
to fully automate and optimise the process.
CRM Manager at Neal’s Yard Remedies, Jessica Fox, explains: 
“We recognised that we were not maximising the sales potential 
of our cart abandonment emails and went in search of a 
purpose-built platform. This would give us the control over the 
design, content and scheduling of emails, as well as the ongoing 
performance monitoring that we needed to succeed.”
The task of transforming Neal’s Yard Remedies’ cart abandonment 
strategy was given to Dotdigital and its Professional Services team. 
“We had already worked with the team to introduce an automation 
for sending messages to customers at the point at which they are 
likely to need to replenish their products,” adds Fox. “Following the 
success of this initiative we decided to explore new opportunities 
to expand our collaboration with Dotdigital.”
Starting off in a quiet corner of Covent Garden, 
London, in 1981, Neal’s Yard Remedies is a modern 
apothecary, handcrafting natural and organic health 
and beauty products. Today, the company is a 
global leader, with a growing presence across 
five continents that includes stores and a thriving 
online store. 
Neal’s Yard Remedies transforms 
cart abandonment success with 
419% increase in revenue
Case study
The support at Dotdigital is excellent! 
The approach is always collaborative – 
for someone who works pretty 
autonomously in a CRM team this is 
always very beneficial and enjoyable. 
I always recommend Dotdigital.
 Jessica Fox, CRM Manager, Neals Yard Remedies
419%
increase in revenue
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Dotdigital Group Plc
Annual Report 2023/2024
Strategic report

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Chief Executive Officer’s 
report and financial review 
Overview
Dotdigital delivered a robust performance 
for FY24, despite challenging macro-
economic conditions, following good 
demand for the Group’s CXDP. The Group 
saw growth in all geographic regions along 
with continued strong cash generation. 
The Group’s CXDP platform has advanced 
materially during the year through a number 
of product enhancements, including new AI 
capabilities and omnichannel functionality. 
The regular pace of product innovation 
continues to drive incremental value and 
underpin the Group’s cross-selling strategy, 
reflected in ARPC organic growth of 15% 
to £1,861 per month during the year. 
The platform has been further enhanced 
through the integration of Fresh Relevance, 
acquired in September 2023 which 
has brought in-demand cross-channel 
personalisation and web technology to 
broaden and complement the Group’s 
offering. This has supported both a shift to 
higher-value deals for customer acquisition, 
with roughly a 60% increase in average 
order value from new customers won in the 
last year, as well as increased engagement 
across the platform from both new and 
existing customers, driving functionality 
recurring revenue (licence, data and other 
bolt on functionality fees) growth of 27% 
to £31.6m (inclusive of Fresh Relevance). 
Usage of email has continued to grow, 
alongside a growth in all customer cohorts 
also using more than two channels, as 
marketeers embrace more sophisticated 
means to reach their customers. We have 
seen a 44% increase in the volume of new 
messages from other channels (MMS, 
Mobile Push, WhatsApp etc). 
We have commenced the new financial 
year with good trading momentum across 
all our geographic regions. As a result of 
investment into our product and teams, the 
Group’s enhanced product proposition is 
resonating well within our global markets, 
and we are benefiting from strengthened 
brand recognition for our comprehensive 
offering of intelligent digital tools for 
marketers and merchants. With market 
drivers continuing to work in our favour, 
we have a high degree of confidence in 
the growth opportunity.
Results
The Group benefits from its profitable and 
cash generative business model with high 
levels of recurring revenues. For FY24, 
Group revenue grew 14% to £79.0m 
(FY23: £69.2m), with recurring and repeating 
revenue representing 94% of total (FY23: 
94%). Organic revenue (excluding Fresh 
Relevance) increased by 9% in constant 
currency to £74.3m. Adjusted profit 
before tax grew 10% to £16.8m (FY23: 
£15.4m) and adjusted EBITDA was in 
line with expectations1 at £24.3m (FY23: 
£22.0m). Cash generation during the period 
was strong, ahead of expectations and 
The Group continues to see demand 
building from the existing customer base, 
with cross sales and upsells achieved in 
the year, providing increased visibility of 
revenues and an enhanced awareness of 
the platform capabilities. Furthermore, the 
enhanced proposition is supporting the 
acquisition of higher value new customer 
wins, with c.15 new joint customers 
secured in the year. The Group has seen 
that customers taking both Dotdigital 
and Fresh Relevance solutions often leads 
to a significant increase in the average 
order value.
Following the integration and joint marketing 
work to date, the Group is now primed to 
scale the enhanced offering beyond the 
Group’s core EMEA market and into the 
North American and APAC regions. 
Business Review
Dotdigital’s CXDP offering provides 
marketeers across the globe with a 
comprehensive offering to power digital 
marketing campaigns to enhance the 
experience for their customers. Through 
our enhanced AI and data capabilities, our 
platform enables powerful, personalised 
customer experiences at every touchpoint, 
which deliver increased engagement and a 
significant ROI. 
The Group works with organisations of 
all sizes across c.60 countries with a focus 
on capturing mid-market and enterprise 
customers across both commerce and 
non-commerce verticals. While the Group’s 
foundations are in email marketing, the 
Group now provides a comprehensive 
offering of customer touchpoints across 
email, web, SMS, MMS and beyond, as 
well as providing data-driven analytics 
to enhance return on investment from 
their campaigns. 
Market Opportunity
Digital marketing remains at the forefront 
of agendas for marketeers, representing 
the highest return on investment. This large 
and growing market is estimated to be 
worth $6.5bn in 2024 and forecast to be 
worth $9.68bn in 2028, growing at a CAGR 
of 8.6%2. In tandem, there is an ongoing 
drive for marketeers to consolidate their 
marketing technology stack, making these 
services more cost effective and quicker to 
deploy. Marketeers also continue to focus 
not only on customer acquisition but also on 
retention Marketing. 
Equally, the personalisation market is 
forecast to grow by over 23% annually from 
$1.6bn in 2024 to $5.14bn by 20303. This is 
driven by evolving consumer preferences, 
with end users expecting one-to-one, 
personalised experiences across the 
channel of their choice. 
 In July 2024, Dotdigital conducted a survey 
of over 750 marketing professionals from 
a range of organisations from 13 sectors 
across the UK, Australia and the United 
States. Innovation was found to be a key 
contributed to a cash balance of £42.2m 
at year end (31 December 2023: £37.1m). 
The Group’s strong cash generation and 
healthy cash balance provide the foundation 
for continued investment into our people, go 
to market strategy and product roadmap, as 
well as acquisitions to expand the range and 
depth of our offering.
We have continued to evaluate further 
acquisition opportunities over the period 
but have not progressed with any thus 
far due to them not meeting our required 
strategic objectives. We will continue to 
assess other opportunities in line with our 
disciplined approach for the benefit of all 
our stakeholders.
Fresh Relevance
Following acquisition in September 2023, 
Fresh Relevance has bedded in well to the 
Group, adding web personalisation and 
advanced omnichannel capabilities to the 
Group’s CXDP platform. Over the last year, 
the focus has been around integrating 
the business with Dotdigital, and training 
business development staff to sell the 
product while optimising the business to 
drive profitability. As previously announced, 
the integration of Fresh Relevance is now 
complete, with much of the cost synergies 
realised. The Group has made further 
progress rationalising some of the joint 
marketing opportunities and optimising 
cost of sales. 
priority among marketing professionals, 
with respondents seeing marketing 
automation (43%), data-driven marketing 
(34%), customer experience (31%) and 
AI integration (30%) as top investment 
areas. Artificial intelligence represents 
a critical tool for marketeers, through 
both the efficiency this can provide in the 
delivery of campaigns, using features like 
content suggestion as well as through the 
aggregation of data.
The demand for sophisticated digital 
marketing tools among marketing 
professionals continues to grow, with 
a focus on the significant ROI benefits 
derived by artificial intelligence and 
data. Accordingly, Dotdigital added new 
customers in the period across a range of 
verticals, including the e-commerce, travel 
and leisure markets.
The Group's CXDP platform has advanced 
materially during the year through a number 
of product enhancements, including new AI 
capabilities and omnichannel functionality.
Milan Patel
Chief Executive Officer
Key highlights
	
	
	
30.06.24	
30.06.23	
 
 
 
 
(£m) 
(£m) 
%
Revenue	
79.0 
69.2 
14%
Adjusted profit before tax* 	
16.8 
15.4 
10%
Adjusted EBITDA** 	
24.3 
22.0 
10%
Net assets	
95.2 
80.3 
19%
Cash***		
42.2 
52.7 
-20%
*     Adjusted profit before tax excludes share-based payment, exceptional costs and amortisation of intangibles on acquisition. See note 32.
**   Adjusted EBITDA excludes share-based payment, exceptional costs and amortisation of intangibles on acquisition.
*** Reduction in cash due to the acquisition of Fresh Relevance in the year.
1   Market expectations for the year to 
30 June 2024 were as follows:
•	
Revenue £78.7m
•	
Adjusted profit before tax £16.4m
•	
Adjusted EBITDA £24.0m
2  https://www.researchandmarkets.com/
report/marketing-automation?srsltid=Afm
BOoqZuD7rm7udpE1fr70lu9EDgQfMUBi38
M8bFydCt0VjC3sUJV58 
3  https://virtuemarketresearch.com/report/
personalization-software-market
12
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Dotdigital Group Plc
Annual Report 2023/2024
Strategic report

14
15
Chief Executive Officer’s 
report and financial review continued
Growth strategy
Dotdigital’s organic growth strategy 
centres around three core pillars: 
geographic, product and partnerships.
The Board is also focused on 
complementing the Group’s organic growth 
through select acquisitions focused on 
the following key categories: adjacent 
CXDP-related technologies that will drive 
ARPC expansion and open new markets; 
consolidation in the market for talent and 
brand to expand geographical coverage; and 
specialist functionality for target verticals.
Geographic 
The Group achieved double-digit growth 
across its geographic markets, with revenue 
from international regions, including Fresh 
Relevance, growing 12% from £22.8m to 
£25.4m and representing 32% of group 
revenues (FY23: 33%). 
EMEA
In EMEA, Dotdigital’s largest market, the 
Group delivered revenue growth of 14% to 
£59.7m (FY23: £52.3m). EMEA revenues 
represented 76% of Group revenues in 
FY24 (FY23: 76%). The acquisition of Fresh 
Relevance made an important contribution 
to the Group’s new customer wins and 
upsells in the region. The Group has a 
strong brand within both commerce and 
non-commerce and delivered more new logo 
wins than in the prior year, including Neal’s 
Yard, Great Ormond Street Hospital, Danone 
Benelux, Car Giant, Birmingham Airport and 
Krispy Kreme. This strong new business 
performance was somewhat offset by 
higher churn from some smaller customers 
due to increased administrations, leading to 
organic growth in EMEA for the year of 6%. 
The Group was pleased to see 6% growth 
in professional services, following a lower 
level of fees seen in FY23 as a result of 
slower decision making due to the uncertain 
macroeconomic backdrop. 
Within EMEA, the Group has invested in 
the business with a focus on enhanced 
customer experience, new business 
development and business infrastructure 
to support further scaling of the Group. 
APAC
APAC delivered growth of 27% in the period 
to AUS$13.8m (FY23: AUS$10.8m). While 
the Group maintains a healthy presence 
across the region, Japan represents a 
significant opportunity for Dotdigital, 
with the Group having established strong 
relationships in the country via its Tokyo 
office. Our proposition is now more tailored 
for the Japanese market, providing us with 
competitive differentiation and the capability 
to capitalise on the growing demand for 
more sophisticated offerings. In line with 
this opportunity, we are increasing our level 
of investment in the current financial year, 
growing our headcount within the Tokyo 
office, building on our partner network 
and establishing the office as a legal entity 
and adding further back-office operations. 
The Group is investing in dedicated 
resources for community advocates and 
solutions consultants in Japan which we 
expect to have a positive effect on attracting 
new customers.
North America
Following the stabilisation and investment 
action taken in the previous year in North 
America, we are pleased to report a return 
to double-digit organic growth in the region. 
Including the contribution from Fresh 
Relevance, revenues increased 16% in the 
period to $15.2m with a healthy pipeline 
of opportunities in the region. The Group 
is now focused on the land and expand 
opportunities with higher value customers 
and is led by a more experienced team. The 
Group is now expanding beyond commerce 
with a focus on the wider addressable 
market and is investing in customer success 
and solutions consultants to build the 
pipeline of opportunities, particularly for 
the nascent Fresh Relevance offering in 
the region. 
Product
The Group’s core product focus for FY24 
centred around the integration of Fresh 
Relevance to the platform, including 
the optimisation of user experience for 
customers using both platforms. The 
Group has established a single sign on 
feature (SSO), now utilised by all of the 
joint customers, and has established a 
homogenisation of interfaces to provide 
users with the same look and feel across 
both platforms. Further enhancements 
include Dotdigital tag, a joint web script for 
both products which combines the interface 
of both platforms into a single experience. 
The Group has also launched an advanced 
personalisation pack which works as an 
easy entry point for new customers, which 
can be subsequently scaled as usage grows 
and more functionality is adopted.
Following the launch of Dotdigital’s 
marketing intelligence engine WinstonAI™ 
in 2023, further enhancements have been 
made during the year including the addition 
of email content and subject line assistants, 
grammar checking, tools for rewriting 
content tone and length, and a one-click 
email to SMS conversion feature. Pleasingly, 
the Group has seen a 59% increase in 
the number of email campaigns created 
through machine-learning powered product 
recommendations, and a 71% increase 
in predictive segmentation enabled by 
WinstonAI™. 
MMS functionality for the Group’s North 
American customers was launched in 
November 2023, and the Group has seen 
a good level of adoption in the region with 
Our global presence
Europe
Amsterdam
 and Warsaw
North America
New York 
North America
Durham
UK
London, Manchester 
and Southampton 
Asia
Singapore
Asia
Tokyo
Africa
Cape Town
Australia
Sydney and Melbourne
Geographic
Our core growth strategies
Product 
innovation
?
Strategic
partnerships
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1.4m messages sent via this channel in H2 
2024. As reported in March 2024, SMS/
MMS channels now have liquid scripting 
capabilities to enable hyper-personalisation 
of messages such as abandoned cart, 
booking notifications and order notifications 
on these channels. Mobile has emerged 
as the most popular means for brands to 
interact with customers and, in line with this, 
the Group has furthered its work around 
enhancing its platform to support customer-
led identifiers and is continuing to expand 
native marketing channel capabilities such 
as WhatsApp. 
To enable customers to get the most 
from the full range of functionality across 
Dotdigital and Fresh Relevance’s capabilities, 
the Group launched its Dotdigital Academy 
in February 2024. This platform provides a 
range of courses and webinars to ensure 
customers are extracting the greatest 
benefits out of their platform functionality, 
and to encourage knowledge sharing and 
community amongst Dotdigital customers.
In April 2024, we were pleased to be 
awarded the status of “Crowd Leader” 
by global software marketplace G2 
in 11 marketing software categories, 
in recognition of our ongoing product 
innovation and best-in-class offering. 
Partnerships
Revenue from our largest technology 
partners increased 9% to £34.1m (FY23: 
£31.2m) during the year. These partnerships 
are also proving key in attracting customers 
through joint marketing efforts and helping 
influence the outcome of leads from larger 
customers. 
The Group retains strong relationships 
within the e-commerce segment, including 
partnerships with Magento (Now Adobe 
Commerce), Shopify, BigCommerce, 
WooCommerce, Commerce Cloud and 
Shopware. These partnerships contributed 
to an overall e-commerce partner channel 
revenue growth of 9% to £23.3m. Revenue 
from the Group’s CRM connectors also grew 
by 10%, from £9.8m to £10.8m following 
progress with Microsoft Dynamics, 
Salesforce and Netsuite.
The Group’s partnership program has grown 
substantially with over 600 active agency 
partners and nearly 190 tech partners 
increasing our serviceable addressable 
market and providing a continuous flow 
of new engagements. In the year, we have 
established 53 new integrations in-house, 
with 33 verified integration partners (those 
partners who have developed integrations 
with our platform and passed our rigorous 
quality and support checks). We now 
have 136 integrations in total, with new 
integration partnerships added including 
LinkedIn Leads for cross-channel marketing, 
Shopline for e-commerce, and Stamped.
io for loyalty programs. In APAC, we have 
added key integrations with Retail Express, 
Cin7, and EC Force, which aligns with our 
sales growth in the region.
Current trading and outlook
The Group enters the new financial year with 
continued positive momentum and a good 
level of visibility of future revenues. While 
economic conditions remain challenging 
across our end markets, the impact on 
trading has been limited to date. 
Looking forward to FY25, our core priority 
for the business is to convert a large 
pipeline of higher value contracts while 
placing an increased focus on retention 
across all regions. We are also focused 
on enhancing our CXDP, and maximising 
our personalisation capabilities across 
all regions through the scaling of Fresh 
Relevance. We also continue to appraise 
potential acquisitions to further the 
development and range of offering and 
unlock new verticals. 
With a significantly enhanced product 
offering, the Board is confident that 
Dotdigital’s investments in product 
innovation, strong new business prospects, 
and high levels of recurring revenue —
alongside a large, diversified customer base 
and a robust financial position — underpin 
the Group’s ongoing success. Supported 
by underlying market demand, these 
strengths position Dotdigital well for 
continued expansion in the year ahead. 
Financial review
Business model
The Group principally sells access to 
a software platform and messaging 
functionality (email, SMS, MMS etc) to 
its customers. The contracts are typically 
between one and three years, and are priced 
based on the functionality required (which 
modules are selected), the volume of data 
to be put in the platform (contact numbers) 
and the volume of messaging required. 
Revenues from these customer contracts 
are recognised evenly over the life of the 
agreements in accordance with IFRS15. 
The contracted volumes are committed; 
however, we of course allow customers to 
upgrade through their contract period as 
they recognise value in the platform and 
require more capacity. 
The acquisition of Fresh Relevance in 
September 2023 added a range of advanced 
personalisation options for our customers, 
particularly around their use of the website 
and associated triggered messaging. In 
addition to the pricing levers described 
above, this has added website page views 
as an additional basis upon which we can 
drive pricing up. 
In our standard contracts we have the ability 
to increase prices after the customers 
first renewal date. Whilst historically it has 
been the Group’s preferred strategy to grow 
average revenue per customer through 
deployment of additional functionality and 
growth of customer contact and message 
volumes, through the financial year ending 
30 June 2024, we increased our list prices 
broadly in line with inflation.
The best value is available to those 
customers who take advantage of additional 
functionality and integrations which help 
them leverage their customer data – this is 
Our strong financial position and management team 
mean we are ideally placed to add growth by acquisition. 
Growth strategy
Organic 
growth
Growth by 
acquisition
Expand 
geographical 
coverage
Expand our 
product suite:
providing 
organic growth
Focus on 
cross-selling:
deeper customer 
relationships
Grow our 
customer base:
increasing our 
global market 
presence
Deepening 
our strategic 
partnerships: 
building new 
connectors
Globalising 
our talent:
organisational 
strength and 
capabilities
Adjacent 
relevant 
technology
Deeper 
functionality 
with our 
core USP
Chief Executive Officer’s 
report and financial review continued
As a platform, Dotdigital has allowed multiple teams across Mind to 
engage the charity’s audiences in the fight for mental health. Our 
relationship with our Dotdigital account manager is particularly valuable.
Kate Fairman | Senior Digital Campaign Officer, Mind 
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evidenced by the low churn we see amongst 
those customers who have invested in the 
full breadth of the products’ functionality. We 
have a small amount of professional service 
revenue (less than 5% of total revenue) 
which is recognised as work is delivered. 
These services relate to both the initial 
deployment of software, design services, 
training and support to customers who want 
to maximise value from the product. 
FY24 saw the business continue on a 
profile of stable double digit growth, with 
strong contributions from all regions. 
We have balanced investment in go to 
market activities to increase our serviceable 
addressable market (new geographies) 
without diluting our customer acquisition 
cost metrics. 
In this context, and against the backdrop of 
a challenging macroeconomic environment 
in which many businesses reported slowing 
growth, we are proud to deliver revenue 
and adjusted profit before tax in line, with 
adjusted earnings per share and cash ahead 
of market expectations.
Revenue and gross margin
Our recurring and diversified revenue base 
proved to be resilient and thus we exit 
the year in a strong position to continue 
delivering in FY24. We saw a reduction 
in customer churn particularly in North 
America and over 94% of our revenues 
continue to be predictably repeating or 
contractually recurring.
Total revenue increased by 14% FY24 to 
£79.0m (FY23: £69.2m), driven by SaaS 
and contracted marketing SMS revenue 
uplift of £8.3m (15%) and transactional 
SMS revenue uplift of £0.7m (6%). This 
growth was supported by the acquisition of 
Fresh Relevance which added £4.7m in the 
period. The vast majority of these acquired 
revenues related to contracted SaaS.
EMEA remains our largest region with 
revenue of £59.7m (FY23: £52.3m), however 
our organic growth in APAC of 27% shows 
our ability to deliver value to users across 
the globe in multiple languages. 
Gross margin on our core software product 
continues to be close to 90% but is diluted 
by SMS which is typically under 50%. Gross 
margin of 79.5% in the year reported was 
substantially unchanged from FY23 (79.3%) 
as the positive impact of relatively lower 
growth in transactional SMS volume was 
offset slight dilution due to the acquisition 
of Fresh Relevance. 
Operating expenses
Despite a high inflationary environment in all 
regions and significant investment in sales 
and development capacity to strengthen 
all the regions, we maintained a good 
adjusted operating margin at 20% (FY23: 
21%) despite slight short term dilution 
from the acquisition of Fresh Relevance. 
FY24 operating expenses of £47.2m 
(FY23: £40.4m) grew primarily because we 
increased headcount through the acquisition 
of Fresh Relevance and experienced 
inflationary pressure on both salary costs 
and third party suppliers in the year. We 
expect headcount to be relatively more 
stable throughout FY25, subject to making 
any further acquisitions.
Balance sheet
The business continues to generate cash in 
line with profitability and maintain a healthy 
working capital profile such that we end 
the year with £42.2m cash (FY23: £52.7m) 
despite the acquisition of Fresh Relevance 
which drove close to £20m of consideration. 
At year end we had a higher proportion of 
our cash in high interest accounts than 
ever, as we continue to refine our cash 
management processes. 
Tax
Our effective tax rate increased to 16.1% 
(FY23: 12.4%) driven by the increase of 
the mainstream corporation tax rate. This 
continues to be significantly lower than 
the mainstream UK corporation tax rate 
because of our Research & Development 
tax claim.
EPS
Adjusted diluted EPS has grown by 6% to 
4.71p (FY23: 4.43p). There has been a small 
adverse impact of the issuance of shares for 
the acquisition and the increased effective 
tax rate, each offsetting the growth in 
underlying profitability. 
Dividend policy
Consistent with our progressive dividend 
policy we have increased our proposed final 
dividend in line with EBITDA growth to 1.1p 
in FY24 from 1p in FY23. 
 
Milan Patel
Chief Executive Officer
6 November 2024	
Alistair Gurney
Chief Financial Officer
6 November 2024
Chief Executive Officer’s 
report and financial review continued
The Dotdigital difference 
Trusted 
Over 4,000 of the world’s leading organisations trust Dotdigital 
as their partner of choice for delivering exceptional customer 
experiences, thanks to our uncompromising commitment to 
service and support. Whether you’re a fast-growing business or 
an established global brand, we provide best-in-class solutions to 
enhance marketing effectiveness, helping you connect the dots 
between customer success and business outcomes.
Future-proof
You’re constantly thinking about ‘what’s next?’, and so are we. 
Future-proof your marketing engagements and drive revenue 
with a platform designed for scale. Dotdigital empowers 
marketing teams to make data-driven decisions by providing a 
single customer view, helping you to gain a 360-understanding 
of your customer’s journey.
Connected
When it comes to engaging your audiences, we know there’s no 
one-size-fits-all solution. That’s why our marketing platform is 
designed to service market-specific and global needs, backed by a 
dedicated support team to help connect you with your customers 
no matter where they are. We believe in connected systems. The 
Dotdigital platform is extensible via integrations, giving you solutions 
that deliver cross-channel experiences and keep your data in sync.
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Solution
Youngevity partnered with Dotdigital’s Managed Services team
to achieve its goal of increasing revenue. With Dotdigital’s help, 
the company recognised two critical customer journeys that could 
help it achieve this objective – abandoned browse and abandoned 
cart programs.
To implement these strategies, Youngevity first tracked user 
behaviour on its website. With the help of Dotdigital’s team, the 
brand then implemented a sophisticated abandoned browse 
program. The program triggered personalised emails to customers 
who had browsed through the website but had not made a purchase. 
To make the emails more effective, Youngevity used Dotdigital’s 
integration with Adobe Commerce (Magento) to include AI-powered 
product recommendations, which were tailored and personalised 
to each customer’s preferences. Over time, this approach enticed 
customers back to the Youngevity website, resulting in increased 
engagement and sales.
To further increase its ROI, Youngevity also implemented an 
abandoned cart strategy, sending a series of automated and 
personalised emails to customers who had added items to their 
cart but had not completed their purchase. These emails reminded 
customers of their abandoned items, while offering incentives such 
as discounts or time-sensitive deals. This strategic implementation 
significantly increased cart recovery rates, ultimately leading to a 
substantial boost in overall ROI.
Thanks to the partnership with Dotdigital, Youngevity created a 
seamless and personalised experience for its customers, resulting 
in increased engagement and sales.
Results
Youngevity’s collaboration with Dotdigital has proven to be a 
successful partnership. The company experienced a 7.7% increase 
in customer conversion rates. Additionally, Youngevity witnessed 
a 39% average year-over-year open rate boost, which is a significant 
improvement in customer engagement. These positive outcomes 
are a testament to the effectiveness of Youngevity’s personalised 
approach to customer engagement.
Also, Dotdigital’s recent interface updates and unified contacts 
provided Youngevity with enhanced customer data analysis 
and order predictions, allowing Youngevity to better understand 
its customers and their needs, leading to improved customer 
satisfaction and loyalty. 
Looking ahead
Youngevity plans to enhance its automation efforts and continue 
to work closely with Dotdigital’s Managed Services team. Together, 
they aim to create a personalised welcome series for customers and 
distributors, which will provide an introduction to Youngevity and 
its products. This enhanced series will be achieved through deeper 
personalisation, increased automation, and tagging campaigns to 
monitor daily suppressions.
Youngevity also plans to integrate SMS marketing into its overall 
marketing strategy. This marketing strategy will be used primarily 
for new product launches and significant events.
Challenge
Youngevity needed a new platform that could help boost its return 
on investment and support its global expansion. As the company 
offers a diverse range of products, it needs a versatile platform 
capable of managing multiple customer journeys depending 
on individual email preferences and product purchases. Also, 
Youngevity wanted to optimise its customer journey and break 
down barriers that may prevent customers from making a purchase. 
This, in turn, would boost Youngevity’s revenue generation potential.
Youngevity is a global online business 
headquartered in California, serving customers 
across the Americas, EMEA, and APAC regions. 
The company is dedicated to providing its 
customers with the highest quality vitamins 
and supplements at unbeatable prices.
Youngevity has a wide technology stack, 
including Yotpo Reviews, Google Sheets and 
Annex Cloud. Integration with these tools was 
a key requirement for their new platform, along 
with finding a partner to provide guidance and 
support to achieve its long term-goals.
Youngevity experiences a 7.7% conversion 
rate boost through personalization and 
automation strategies
Case study
Case study
Case study
20
39%
average open rate
8%
conversion rate increase
413%
increase in contacts
 We found Dotdigital to be the perfect 
marketing platform. Dotdigital offer data 
insights, integrations, and a user-friendly 
interface. The team’s expertise and 
guidance has helped us grow email revenue 
significantly. Our partnership continues to 
succeed, and we look forward to achieving 
more success together in the future.
Aliyah Hassan Kent | Director of Digital Product, Youngevity
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Principal risks, impact and mitigations
Our risk management framework enables 
a consistent approach to identifying, 
managing, and overseeing risks. This 
consistency is valuable as it allows us to 
take a holistic approach to risk management 
and to make meaningful comparisons of 
the risks we face and how we manage 
them across the globe, which is essential to 
achieve our strategic objectives.
Using our risk management framework, 
we identify the risks that could affect 
the strategy and operations in order 
to implement risk mitigation plans. 
Departments within the organisation 
identify the risks that could affect their 
strategic and operational plans. The risks 
are consolidated under a single group-wide 
risk register. These risks are scored based 
on impact and likelihood and reviewed on a 
regular basis. Principal risks scored over a 
threshold are highlighted and reviewed by 
the Operational Risk Committee. Members 
of the Operational Risk Committee are 
assigned to principal risks, and these 
become executive owners responsible for 
confirming that adequate controls are in 
place and that the necessary action plans 
are implemented. The Chairman of the 
Operational Risk Committee (Steve Shaw, 
CPTO) reports on the principal risks to the 
main Group’s Audit & Risk Committee. 
Risk area
Impact
Mitigation of risk
Geography-specific 
market and political 
environments
Financial and 
operational
Movement: 
Stable
Relying on a single region for revenues 
and resources heightens the risk to 
our financial performance if that region 
faces economic downturns, war, or 
political instability.
•	
Expanding revenue beyond EMEA, North America, and ANZ to 
South America, Singapore, and Japan
•	
Executive team continuously scouting new territorial growth 
opportunities
•	
Assessing market conditions and political climates in regions 
with staff, offices, prospects, and customers
•	
Distributing critical staff and engineering teams across regions 
to enhance resilience.
Data privacy
Operational and 
technological
Movement: 
Stable
As a global business operating in many 
regions, we navigate a complex and 
evolving data protection landscape 
affected by frequent legislative changes.
Inadequate adaptation to regulatory 
requirements, coupled with the possibility 
of data breaches resulting from 
negligence or lack of awareness, may 
lead to reputational damage, fines, or 
other negative impacts. Furthermore, our 
inability to offer the necessary privacy-
related product features for customer 
compliance may result in a competitive 
disadvantage and lost business.
•	
Provisioning of global instances of our platforms, allowing 
customers to meet data sovereignty requirements
•	
Maintained certification to the internationally recognised standard 
for Privacy Information Management (ISO 27701); expanding the 
scope to also include recently acquired assets
•	
Registration to the EU-US Data Privacy Framework
•	
Ongoing mandatory data security and privacy training published 
to all staff
•	
Maintaining a public Trust Centre with easily accessible support 
documentation to communicate vital compliance information to 
potential customers, existing clients, and partners
•	
Continue to build our products with privacy-by-design in mind; 
providing features to customers aiding their own compliance 
requirement.
Environmental
Strategic and 
Operational 
Movement: 
Stable
The effects of the climate crisis are 
growing more evident worldwide. 
Although our business model centers 
on digital services, we acknowledge that 
various aspects of our operations, such 
as cloud computing, office spaces, and 
employee commuting, all contribute to our 
environmental footprint.
Customers, partners, and investors are 
now paying closer attention to whether 
businesses comply with environmental 
regulations and uphold their ESG 
responsibilities.
As our staff and revenue figures increase, 
we will be subject to more stringent 
environmental legislation.
 
•	
Maintained and extended our ISO 27001 certified Environmental 
Management System (EMS) for evaluating operations, setting 
goals, and driving improvement
•	
Completed ESOS energy audits for ESOS Phase 3 deadline
•	
Operated carbon neutral across all companies, including acquired 
assets, offsetting any remaining unavoidable GHG emission 
scopes 1, 2, and 3 (business travel, data centres, major cloud 
vendors, remote workers, transmission and distribution (T&D) 
losses for office electricity, and well-to-tank for fuels)
•	
Dotdigital’s CXDP platform is hosted on cloud providers powered 
entirely by renewable energy, with plans to transition acquired 
assets to the same providers
•	
The internal group, Dotgreen, oversees EMS and propels 
environmental initiatives within the company, as well as engaging 
partners, customers, and the community. Evaluated and introduced 
an Electric Vehicle (EV) scheme to encourage staff to adopt EVs
•	
Dedicated Sustainability website page highlights green credentials 
(https://dotdigital.com/sustainability/) and expansion of joining 
disclosure platforms such as Ecovadis and CDP (Carbon 
Disclosure Project).
Strategic
Financial
Technological
Operational
The influence of stakeholders 
and industry on our business
Our financial status, standing 
and continued growth
Our platform, technology, 
business systems and the data 
they hold
The ability to achieve our 
optimal business model
Risk area
Impact
Mitigation of risk
Global economic 
disruption
Financial and 
operational
Movement: 
Stable
Global external events like pandemics, 
economic slumps, or wars can potentially 
disrupt our financial performance.
Relying on a single region for revenues 
and resources heightens the risk to 
our financial performance if that region 
faces economic downturns, war, or 
political instability.
•	
Steadily growing recurring contracted revenue streams
•	
Sufficient liquidity resources to withstand extended periods 
without accessing capital markets
•	
Ongoing investment in Business Continuity Planning (BCP) 
for ensuring staff availability, building access, and hardware 
failure resilience
•	
BCP provisions for both office and remote staff to address 
potential energy supply disruptions.
Optimising and 
growing high-
performance teams
Operational 
Movement: 
Stable
The inability to promptly attract, hire, 
develop, support, and retain high-
performing individuals hampers our 
capacity to accomplish our business 
objectives.
•	
Expanded People team resources to support international 
regions for localised partnering, support, and talent development, 
particularly in growth regions
•	
Continued investment into our company-wide employee learning 
and development programmes and our learning platform 
•	
Increased investment in our people engagement platform, 
integrating with business tools like talent acquisition
•	
Monitoring employee churn, quarterly surveying employee 
engagement, and maintaining a health score
•	
Implemented measures to reduce employee churn, including 
benefit reviews, bonuses, manager learning and support, and 
career development
•	
Develop and launch a company-wide Values project to support 
engagement, development, and retention
•	
Monitored and mitigated developing global employee legislation 
changes and requirements.
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Risk area
Impact
Mitigation of risk
Evolving technology 
and customer 
requirements
Operational and 
technological 
Movement: 
Stable
Not adequately anticipating or addressing 
evolving customer needs, introducing 
competitive improvements, or maintaining 
existing products might negatively affect 
growth and customer retention.
•	
Ongoing investment in R&D by expanding engineering and 
product teams
•	
Investment in future-proof architecture, data platform, and 
modern Application Programming Interface (API) for evolving 
data needs
•	
Customer acquisition, expansion, and retention-led roadmap 
that anticipates customer needs and incorporates the latest 
cutting-edge technologies such as Generative AI, and balances 
enhancements with maintaining high-quality products
•	
Quarterly marketing-led releases showcasing product evolution
•	
Continuous review of synergy tech acquisition opportunities 
to strengthen go-to-market strategies
•	
Increased focus on building integrations with technology 
partners to enable new growth opportunities.
Internet service 
providers (ISPs), 
reputation, internet 
browser-related 
and device risks
Strategic and 
Technological
Movement: 
Increased
A large part of our revenue comes from 
charging customers for sending emails 
or SMS messages. Industry changes or 
delivery issues can significantly impact 
our business. 
Factors that may affect this include 
campaign links flagged as threats by 
browsers, blocked, filtered or throttled 
messages by ISPs, receivers or SMS 
providers and blocked domains and 
IP addresses. Global changes to SMS 
legislation, changes in relationships or 
supplier price changes, upstream SMS 
supplier outages, and infrastructure 
problems causing service disruptions can 
also lead to potential revenue loss.
Industry changes ranging from consumer 
privacy updates in devices, browsers, or 
operating systems along with networks or 
mailbox providers changing the way they 
deliver email and measure senders adds 
risk. This risk could negatively affect our 
products, causing them to not achieve 
their intended results.
•	
Monitored technology landscape changes, improved risk 
mitigation, and educated customers on necessary adjustments 
such as Yahoo and Google filtering changes
•	
Continued investment in platform functionality to assist customer 
compliance with best practices, global anti-spam regulations, and 
counter-abuse attempts
•	
Continued risk-based vetting of prospective customers and data 
acquisition practices across messaging channels
•	
Demonstrated anti-abuse commitment through membership in 
industry groups such as Messaging, Malware and Mobile Anti-
Abuse Working Group (M3AAWG) and the Email Sender and 
Provider Coalition (ESPC)
•	
Increased SMS industry presence, partnership building with 
Tier 1 providers and carriers, and involvement in groups such 
as Cellular Telephone Industries Association (CTIA)
•	
Maintained multiple connections with upstream messaging 
providers, assessed routing options, and negotiated contracts 
based on volume forecasts
•	
Regular executive team monitoring of messaging financial and 
operational metrics.
Use of public cloud 
service suppliers
Technological
Movement: 
Stable
We rely on public cloud suppliers to 
host our platforms and products. Multiple 
data center failures, prolonged issues, 
or service termination by a cloud supplier 
could negatively affect our business, 
operations, and finances.
Due to the nature of public cloud 
computing, the shared infrastructure 
increases the chances of targeted cyber 
attacks on the provider or infrastructure.
•	
Careful selection of top-tier cloud computing suppliers with high 
uptime service-level agreements (SLAs) and quick recovery 
following data center failures
•	
Global, resilient platform instances for localized service and 
reduced global impact during regional outages
•	
Data replication across regional facilities
•	
Frequent Disaster Recovery plan simulations to maintain Recovery 
Time Objectives (RTO) and Recovery Point Objectives (RPO)
•	
Utilization of platform-agnostic technologies for smoother 
migration to alternative cloud providers.
Risk area
Impact
Mitigation of risk
Competitive 
environment
Strategic
Movement: 
Increased
Operating in a competitive sector, our 
business faces risks from competitors 
offering more features, innovative 
solutions, stronger financial support, lower 
pricing, better brand recognition, and 
improved global coverage. As the number 
of competitors grows, it increases risk 
and is more challenging to differentiate 
our business.
•	
Constantly assess market maturity to stay ahead of competitors 
and develop differentiating products for less mature markets
•	
Focused approach targeting specific verticals like retail, 
commerce, government, higher education, non-profits, charities, 
and D2C to reduce competition
•	
Investing in differentiated features, best-in-class 24/7 support, 
enhanced brand recognition, and improved service delivery
•	
Regularly reviewing product pricing and packages to cater to 
customer needs
•	
Pursuing aligned technology acquisitions that differentiate us 
from competitors and developing USPs in niches that attract 
new customers
•	
Expanding partner ecosystem and resources for service and 
technology partners
•	
Growing regional account and customer success teams, 
launching a customer and partner academy, and utilizing feature 
usage data to drive product adoption and deliver additional value.
Key messaging 
channel 
integrations 
Strategic
Movement: 
Stable
We continue to invest in integrating with 
third-party platforms like Meta, Google, 
LinkedIn, and TikTok to enhance our 
feature set. While we carefully adhere 
to access requirements, any future term 
changes could affect our capacity to 
sustain these integrations.
•	
Sustain robust relationships with these platforms
•	
Align our platform policies with third-party platforms
•	
Consistently invest in key integrations to maintain relevancy 
for customers and comply with third-party or statutory changes.
Loss of a strategic 
partnership
Strategic
Movement: 
Increased 
Revenues might be affected if a strategic 
technology partner is acquired, alters 
contractual terms, experiences market 
share loss, or has a massive customer 
exodus. In these situations, customers 
may switch to a technology partner with 
which we lack integration.
Should a strategic partner significantly 
change partnership terms, block access 
to, or stop accepting connections to 
our products, there is also the risk 
that customers may opt for a competitor 
that maintains a connection instead 
of re-platforming away from the 
technology partner.
•	
Broadening our service and technology partner program for 
a partner-first approach
•	
Retaining agreements with key strategic partners and evaluating 
potential new targets
•	
Allocating resources for strategic partnerships and refining our 
partner strategy and program
•	
Diversifying to connect with more e-commerce and CRM platforms 
beyond market-share leaders
•	
Consistently investing in product development and integration 
with various marketing and e-commerce technologies in our 
customers’ SaaS ecosystem
•	
Developing schemes, extensibility, and dedicated resources 
to encourage partners to integrate with our products.
Principal risks, impact and mitigations continued
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27
Risk area
Impact
Mitigation of risk
Acquisitions
Strategic and 
operational
Movement: 
Stable
The business strategically focuses on 
pursuing acquisitions which provide 
significant opportunities for diversification 
and market presence expansion. However, 
we acknowledge the potential risks 
involved, such as integration challenges, 
cultural differences, unexpected liabilities, 
and possible effects on our financial 
performance.
•	
Thorough financial, legal, privacy, security and technology due 
diligence, utilising internal and external resources
•	
Allocated integration planning and execution resources for 
enhanced management capacity
•	
Comprehensive pre-acquisition integration plans covering 
communication, people, go-to-market, change management, 
product, engineering, business operations, and synergies, 
ready for post-transaction implementation
•	
Warranty and indemnity insurance based on risk levels.
Advancement 
of Artificial 
Intelligence (AI) 
technology
Technological 
and operational 
Movement: 
Increased
The potential impact and risk of AI 
encompasses various areas, including 
job displacement, ethical challenges, and 
unintended consequences. Additionally, 
AI-driven data collection and analysis 
can give rise to privacy and surveillance 
concerns. The development and 
implementation of AI systems also pose 
ethical challenges, as biased algorithms 
or the concentration of decision-making 
power can lead to unintended harmful 
consequences or reinforce social 
inequalities.
•	
Establishing a comprehensive company-wide AI policy
•	
Keeping track of and applying emerging AI legislation
•	
Integrating controls in our products, allowing customers to turn 
off their usage of Generative AI to elevate any privacy concerns
•	
Transparently providing resources to partners and customers 
about our AI
•	
Employing procurement procedures to evaluate AI-inclusive 
software and its applications
•	
Restricting staff access to open shared Generative AI platforms 
to stop company data being used in training public Generative AI.
Information security 
and cyber risks
Technological 
and operational
Movement: 
Increased
The ever-increasing number, 
sophistication, and impact of cyber 
threats and security incidents continue 
to pose a significant risk to all businesses 
with an online presence. As a business 
heavily reliant on digital technologies 
and interconnected systems, 
vulnerabilities to potential attacks may 
result in substantial financial loss, 
operational disruptions, and reputational 
damage, as well as regulatory sanctions. 
This current landscape underscores 
the importance of maintaining robust 
cybersecurity measures and adapting 
to evolving threats.
•	
Further growth of the dedicated Information Security and 
Privacy function
•	
Maintained certification to the internationally recognised standard 
for Information Security Management (ISO 27001) upgrading the 
latest version of the standard, and expanding the scope to include 
recently acquired assets
•	
Maintained certification to the UK government-backed Cyber 
Essentials Plus scheme
•	
Continued to invest in external consultancy services to assess 
technical controls and internal processes and procedures
•	
Conducted a consistent learning program for staff to stay 
informed about cyber-related risks, which includes practical 
phishing simulations
•	
Improved our products and back-office systems to strengthen 
our security posture, minimize risks, and stay current with the 
latest security technology
•	
The transference of some risk by the maintenance of 
Cyber Insurance.
Principal risks, impact and mitigations continued
Streamlined energy and carbon reporting
The Group is committed to reducing its environmental impact. 
The Streamlined Energy and Carbon Reporting (SECR) regulations 
requires reporting on energy use and Scope 1 and 2 Greenhouse Gas 
(GHG) emissions. The Group goes further by voluntarily reporting on, 
and offsetting Scope 3 emissions related to the following impacts 
and aspects:
•	
Major computer and infrastructure cloud providers
•	
Business travel (rail, air and road) 
•	
Employee remote working
•	
Transmission and distribution losses (T&D)
•	
Well-to-tank for fuels plus electricity generation
The Group’s Scope 1 and 2 GHG emission sources are from global 
office building energy use as the Group has no business fleet vehicles.
An independent third party is used to help collate the report in 
line with the requirements under SECR highlighted by UK DEFRA 
and DBEIS and uses the GHG Protocol methodology for GHG 
emissions reporting.
Energy use and GHG emissions
	
	
	
	
Current reporting year	
Previous reporting year
 
 
 
 
1 July 2023 – 30 June 2024  1 July 2022 – 30 June 2023
	
	
	
	
Energy usage (kWh)	
Energy usage (kWh) 
Natural gas	
	
39,848	
146,258
Electricity	
	
189,329	
545,481
Other fuels (stationary)	
0	
0
Other fuels (mobile)1	
23,442	
18,697
Total energy	
	
252,619	
710,436
of which in the UK	
68%	
81%

	
	
	
	
GHG emissions 	
GHG emissions
	
	
	
	
(tonnes of CO2e)	
(tonnes of CO2e)
Scope 1&2 gross CO2e	
66.4 (-58.3%)	
159.4
of which in the UK	
54%	
75%
Scope 3 gross CO2e	
415.8 (+22.9%)	
338.2
Total gross CO2e	
482.2 (-3.1%)	
497.7
Scope 1&2 net CO2e 
30.1(-76.4%) 
127.3
Scope 3 net CO2e 
383.7 (+15.0%) 
333.6
Total net CO2e (before 
carbon offsets)  
413.8 (-10.2%) 
460.9
Purchased carbon offsets	
500	
465
Total net CO2e	 	
-86.2	
-4.1

 	
	
	
	
Intensity ratios 	
Intensity ratios
	
	
	
	
(kilograms of CO2e)	
(kilograms of CO2e)
Per turnover*
Scope 1&2 CO2e gross figure	 0.84 (-63.6%)	
2.31
Per turnover*
Total CO2e gross figure 
6.10 (-15.3%) 
7.20
Per employee**
Scope 1&2 CO2e gross figure	 141 (-64.3%)	
395
Per employee**
Total CO2e gross figure 
1,026 (-16.7%) 
1,232

Baseline and previous year comparison
1 The baseline year (2019/20) and previous year (2022/23) energy 
consumption and carbon emissions are reported from the Dotdigital 
SECR 2022/2023 report. 
   The stationary and mobile fuel usage and thus “emissions from 
the combustion of other fuels (mobile and stationary)” have 
been revised in order to consider some data corrections. As a 
consequence, fuel and energy related activities not included in 
Scopes 1 & 2 were reduced too as these are connected. 2019/20 
total GHG emissions are now 8% lower than previous estimates.
Intensity measurement
*   Scope 1 and 2 emissions in tonnes of CO2e per thousand £ of 
turnover, was chosen as a reference for intensity measurement. 
Turnover at the end of June 2024 was 79,000 thousand £.
** Additionally, the Group also report Scope 1 and 2 emissions in 
tonnes of CO2e per FTEE. FTEE at the end of June 2024 was 470.
Energy and emissions summary
The Group’s total energy usage decreased by 64.4% from the 
previous year (+53.4% compared to the baseline year). The total 
gross GHG emissions have decreased by 3.1% from the previous 
year (+28.5% on the baseline year). This is due to:
•	
The closure, downsizing of offices and more accurate 
calculations due to the availability of better energy data
•	
There was a slight increase in business travel reported 
during the period, however other Scope 3 reductions offset 
this increase
•	
Home working decreased. In previous years the model was 
based on a historic staff survey which was re-run for 2023-2024, 
providing updated data on home working patterns. As more time 
has passed since COVID-19, more staff have returned to use 
offices more frequently
•	
Cloud infrastructure use also increased, with additional 
computing in Amazon Web Services.
Initiatives during the reporting period
•	
An internal sustainability advocacy group (Dotgreen) continues 
to publish awareness information on topics such as personal 
carbon offsetting, home renewables, and electric vehicles 
•	
Successfully maintained ISO 27001 certification, expanding the 
scope to include recently acquired assets
•	
Launched a UK employee salary sacrifice EV scheme with the 
current uptake resulting in savings of 1.89 tCO2e 
•	
Conducted a home energy usage survey across all employees, 
enabling more accurate offsetting of the emissions associated 
with home working
•	
Made progress in the more accurate measuring of office 
energy usage
•	
Started to implement improvements suggested in last year’s 
Energy Saving Opportunity Scheme (ESOS) audit, to further 
reduce office energy usage
•	
The closure and downsize of some offices, reducing emissions 
related to office use
•	
Introduced a Sustainable Partner program, helping raise awareness 
to both customers and the wider Dotdigital partner ecosystem
•	
Migrated IT infrastructure from recently acquired assets to 
carbon neutral cloud service providers
•	
Maintained our long-standing corporate membership of the 
Woodland Trust
•	
Grown the ‘Dotforest’ to 30,000 trees through various initiatives 
such as corporate gifting and donations https://ecologi.com/
dotdigital.
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29
ESG statement
Dotdigital has a proud foundation of support and interest in 
many key areas. This year we have built upon those strong 
foundations to deliver numerous projects, initiatives and 
change across all Dotvoice pillars.
Our values were formulated through a 
collaborative and inclusive process that 
involved team members from across our 
global organisation. We employed various 
methods to gather the collective knowledge 
and insights of those who ultimately create 
the distinctive Dotdigital culture – our people. 
This approach has given us an authentic 
representation of our culture and the 
principles we stand for. We regard our 
values as not only the foundation of our 
success, but also an essential part of 
Dotdigital’s ongoing growth.
We will now focus on embedding these 
values into every aspect of our work, 
which will enable us to retain a leadership 
position in industry and maintain our 
customer-centric ethos. We are committed 
to implementing initiatives that will aid our 
collective growth and ensure alignment with 
our values, thereby contributing to a healthy, 
innovative and inclusive environment for 
everyone on our team.
In conclusion, the creation of CODE, our 
Dotdigital values, signifies the dedication 
and continuation of a consistent, value-
driven journey as one unified team. By 
embracing these values, we build on the 
established culture that empowers our 
people, enhances customer experiences 
and fosters sustainable growth.
HR to People rebrand
In reflection of our values, the HR 
Department recognised an opportunity 
and need to truly reflect our people focus. 
Rebranding from Human Resources to 
People Success was a natural progression 
to ensure we align all we do to support the 
success of our employees and ultimately 
the business.
In addition to ensuring this message is clear 
internally, it is equally important that we 
send a clear message about our values and 
people externally. This will strengthen our 
employer brand and enable us to attract and 
better engage with prospective employees. 
Gender pay gap
Dotdigital has made a clear commitment to 
addressing gender equality. Focusing on
key areas such as education, recruitment, 
employee retention, and career development. 
Our gender pay gap has shown 
improvement over the past year, narrowing 
from 29% to 21%. We are seeing positive 
change across key indicators such as overall 
gender split as the % of female increases. 
We are also delighted to report that nearly 
55% of internal promotions this year were 
achieved by women in the business.
While we are delighted with our progress, 
we recognise that there is still more work 
to be done. 
We are committed to implementing 
innovative strategies to further reduce 
the gender pay gap and continue to create 
an inclusive environment where everyone 
can thrive.
Our DEI plan that we are implementing 
across the organisation includes key 
elements such as strengthening our hiring 
efforts by collaborating with community 
organisations and implementing diverse 
recruitment channels to attract a wide range 
of talent, enhancing employee experience 
and development by offering equitable 
opportunities and resources for professional 
growth, mentorship and networking. 
We promote a culture of inclusivity by 
organising awareness campaigns, training 
programs, and events to facilitate open 
dialogues and foster understanding among 
our employees. Important governance 
activities include conducting regular pay 
audits to identify potential areas of pay 
disparity and address them promptly and 
setting clear diversity and inclusion metrics 
to evaluate our progress and continuously 
refine our approach.
28
Welcome to the Dotdigital CODE 
Our newly established Dotdigital Values 
reflect our dedication to Collaboration, 
Openness and Honesty, Diversity, and 
Enjoyment. These values embody our 
unique culture and guide the way we work 
together as a cohesive team, ensuring an 
unparalleled customer experience.
CODE. Our Dotdigital Values are:
Collaborate to succeed 
We win by… 
•	
Making sure the right people are 
at the table 
•	
Harnessing our collective strengths 
to reach our goals 
•	
Always looking forward and learning 
from each other along the way 
Always open and honest 
We all lead by… 
•	
Approaching every day with integrity 
and trust others do the same 
•	
Owning our words, actions and 
decisions 
•	
Being genuine and transparent 
in all we say and do 
Embrace the power of diversity
We value unique perspectives by…
•	
Being inclusive, ensuring all voices 
matter 
•	
Welcoming new ideas and approaches 
•	
Fostering a true sense of belonging 
Enjoy what we do
It’s not only about work! We keep things 
fun by…
•	
Thinking outside the box 
•	
Supporting work-life balance 
•	
Creating meaningful connections 
and celebrating wins together 
The Board of Directors of Dotdigital Group PLC consider, both 
individually and together, that they have acted in the way they 
consider, in good faith, would be most likely to promote the success 
of the Group for the benefit of its members and shareholders as a 
whole and, in doing so have regard (amongst other matters) to:
•	
The likely consequences of any decisions in the long term;
•	
The interests of the Group’s employees;
•	
The need to foster the Group’s business relationships with 
suppliers, customers and others;
•	
The impact of the Group’s operations on the community and 
environment;
•	
The desirability of the Group maintaining a reputation for high 
standards of business conduct; and
•	
The need to act fairly as between shareholders of the Group.
As part of a Director’s induction, they are briefed on their duties 
and they can access professional advice on these, either from 
the Company Secretary, the NOMAD or any other independent 
advisor if necessary. The Directors fulfil their duties partly through 
a governance framework that delegates day-to-day decision making 
within authority levels to senior employees of the Group. 
The following paragraphs summarise how the Directors fulfil 
their duties:
Risk management
We provide business critical technology for our clients across 
many industries and sectors. As we grow, our business and our 
risk environment also become more complex. It is therefore vital 
that we effectively identify, evaluate, manage and mitigate the 
risks we face, and that we continue to evolve our approach to risk 
management. An Operational Risk committee exists within the 
business that meets bi-monthly to make sure all aspects of risks 
are registered and mitigations or solutions are found and executed 
where possible. They also report to and present their findings to 
the Audit and Risk Committee on a regular basis.
For details of our principal risks and uncertainties, and how we 
manage our risk environment, please see pages 22 to 26.
Our people
The Group is committed to being a responsible business. Our 
behaviour is aligned with the expectations of our people, clients, 
investors, communities and society as a whole. People are the 
heart of our business. 
The Group seeks to create a balanced culture whereby development 
of our people drives our success and ensures we operate as 
efficiently as possible. 
Business relationships 
Our strategy prioritises organic growth, driven by cross-selling 
and upselling our services to our existing customers, as well as 
recommending our partners, to help our customers to drive a better 
return on investment from their digital marketing and bringing new 
clients into the group. To do this, we develop strong relationships 
with both the customers and the wider partner ecosystem we have 
built. We value our suppliers and have multi-year contracts with our 
key suppliers to minimise volatility in our operations and cost base. 
We aim to pay all suppliers within their credit terms to help develop 
a healthy relationship.
For further details on how we work with our clients, please see 
page 4.
Community and environment
We use our position of strength to create positive change for the 
people and communities with which we interact. The Group has 
maintained its ISO 27001 certificate and has continued to operate 
as a carbon neutral business. We have also continued to meet the 
criteria of ESOS phase 3 which enables us to complete energy 
audits for the UK environment agency.
As part of our DotCommunity initiative we aim to raise money 
and awareness for many charitable causes. During the year we 
strengthened our partnership with The Girl’s Network, who work to 
create mentorship programmes that empower and inspire. We also 
held initiatives in support of Breast Cancer Awareness Week and 
International Women’s Week.
CSAT is our main measure of customer satisfaction after an 
interaction with our support team has taken place. It is derived by 
taking positive ratings/total ratings x 100. We receive over 1000+ 
customer ratings every month, and this metric provides a good and 
regular pulse on how happy customers are with the support service 
that we provide. We regard maintaining levels of 98%-99% month to 
month as world class.
For further details on how we interact with communities and the 
environment, please see pages 29 to 31.
Shareholders
The Board is committed to openly engaging with our shareholders, 
as we recognise the importance of a continuing effective 
dialogue, whether with institutional investors, private or employee 
shareholders. It is important to us that our stakeholders understand 
our strategy and objectives, so these must be explained clearly, 
feedback heard, and any issues or questions raised, properly 
considered.
For further details on how we engage with our shareholders, please 
see page 34.
Section 172 report
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31
suggestions for representation at events, 
effective meeting practices, and inclusive 
socializing and team building. Additional 
notes were provided to support our inclusive 
hioring process.
We also hosted our first Neurodiversity 
Awareness Week, which featured employee 
stories, an employee panel, and regional 
infographics for educational purposes. 
In collaboration with the People team, we 
launched the Neurodiversity Guidelines to 
further create an inclusive and supportive 
work environment. These guidelines 
provided resources, support, and learning 
materials for all Dotdigital employees.
Dotcommunity 
Mission: To work on and organise internal 
events, focus on improving corporate 
social responsibility and social mobility by 
organising fundraising events, partnering 
with charities and organising volunteering 
days for employees.
One of Dotcommunity’s primary objectives 
this year has been to reinforce our 
partnership with The Girls’ Network. For 
over 10 years, this inspiring organization 
has empowered girls from underprivileged 
communities by connecting them with 
mentors and a network of professional 
female role models. We are thrilled that we 
are currently mentoring four girls who are 
working with mentors in Dotdigital. They 
will complete their programme this year.
At Dotdigital, we are dedicated to cultivating 
a vibrant, inclusive, and equitable workplace 
driven by our commitment to diversity and 
equal opportunity for all. 
Our mission is to create a more diverse, 
equitable, and empowering environment 
for everyone at Dotdigital.
Dotvoice
Dotvoice, our employee voice groups, 
continue to provide innovative and 
impactful initiatives to educate, influence, 
support and promote key areas of interest 
and importance to our employees. 
Dotwellbeing
Mission: To implement wellbeing 
initiatives and encourage open discussion, 
provide support and education, and to 
provide employees with the tools to 
manage their own wellbeing.
Dotwellbeing is our employee-led group 
that seeks to raise awareness, educate 
and provide support to employees across 
the following key wellbeing pillars; 
physical, mental, financial, emotional, 
and social. 
Our approach is to focus on areas of 
wellbeing. We plan our year into areas 
of focus, coinciding with the pillars of 
wellbeing, physical, mental, financial, 
emotional and social. We are delivering 
regular planned activities to provide a 
more focused and informative discussion 
to the business. 
ESG Statement continued
Our latest initiative, Breast Cancer 
Awareness Week, encouraged employees 
to share their personal experiences with 
breast cancer. To foster engagement, we 
organised various activities such as WEAR 
PINK days, bake sales, and spotlighting 
colleagues’ stories. With the combined 
efforts of our offices in Australia and the 
UK, the bake sales alone successfully raised 
AUD$ 488 and £470, respectively.
We were overjoyed to host yet another 
International Women’s Week across 
our business. In March 2024, we raised 
awareness and support for International 
Women’s Day over the course of a week. 
Our activities encompassed a wide range 
of programs such as promoting women-
centric charities, coordinating regional 
panel discussions, and sharing inspirational 
women’s stories. Additionally, we proudly 
hosted an International Women’s Day event 
in partnership with TGN, The Girls’ Network. 
Their ambassadors were invited to speak 
on the night, enriching the experience for 
all attendees. The entire week proved to be 
a resounding success with great feedback 
from all our offices!
As we reflect on all these achievements, 
it’s clear that there’s so much to look forward 
to in the year ahead! We expect exciting 
initiatives, stronger partnerships, and even 
more impactful contributions across all the 
pillars of Dotvoice.
Strategic Report
The Strategic report was approved by a 
duly authorised committee of the Board of 
Directors on 6 November 2024 and signed 
on its behalf by:
Milan Patel
Chief Executive Officer 
In January 2024, our messaging was 
focused on financial wellbeing, given 
the anxiety that the post-holiday season 
can bring. We shared information in our 
Employee Wellbeing app utilising region-
specific resources to support all our 
employees globally.
Our second quarterly focus was on 
mental health, focusing on Mental Health 
Awareness week. We shared resources, 
both online and via our employee wellbeing 
app, to promote and communicate the 
importance of looking after your mental 
health. The Dotwellbeing group are currently 
exploring how to we can bring mental health 
first-aiders into the business as a resource, 
and how we can make use of our existing 
Learning and Development platform to 
provide content that promotes positive 
mental wellbeing and resilience. 
Dotgreen 
Mission: To conduct our operations 
with minimal negative impact on the 
environment and to promote positive 
environmental behaviours. This is our 
part in mitigating the climate crisis and 
ecological emergency. With a target 
to hit Net Zero by 2030. 
Our Dotgreen group have continued to 
educate customers, partners and staff to 
generate awareness around environmental 
issues and promote a culture of 
sustainability. This year we have:
•	
Successfully maintained ISO14001 
certification, expanding the scope 
to also include the Fresh Relevance 
business, which was acquired in 
September 2023.
•	
Launched a UK employee salary 
sacrifice EV scheme with the current 
uptake resulting in savings of 1.89 
tCO2e. Collaboration is being leveraged 
to extend the reach of the EV scheme 
and further promote it.
•	
Conducted a home energy usage 
survey across all employees to provide 
valuable input for our corporate SECR 
and enabling us to more accurately 
offset the emissions associated with 
home working.
•	
Made great progress in measuring 
our office energy usage, again, feeding 
into our SECR and carbon offsetting 
initiatives.
•	
Started to implement improvements 
suggested in last year’s Energy Saving 
Opportunity Scheme (ESOS) audit, to 
further reduce office energy usage.
•	
Further reduced emissions relating 
to office use as we have closed or 
downsized three offices. 
•	
Introduced a Sustainable Partner 
program, helping to raise awareness 
to both our customers and the wider 
partner ecosystem.
•	
Migrated the IT infrastructure from 
the Fresh Relevance business to a 
carbon neutral cloud service provider 
infrastructure.
•	
Maintained our long-standing corporate 
membership of the Woodland Trust.
•	
Grown the ‘Dotforest’ to 30,000 trees.
Looking ahead, we are working hard 
to complete the migration of the Fresh 
Relevance platform to the same carbon 
natural cloud service provider which 
has been used by Dotdigital for many 
years. Additionally, the Dotgreen group 
continue to look for more ways to further 
reduce Dotdigital’s negative impact on the 
environment, whilst continuing to produce 
awareness information for staff, partners 
and customers.
We continue to operate as a carbon 
neutral business, including the emissions 
associated with the Fresh Relevance 
business since its acquisition in September 
2023. For details of our streamlined energy 
and carbon reporting, please see page 27.
DotDEI 
Mission: To create a diverse, inclusive 
and respectful workplace through 
education, awareness and conversation.
DotDEI focuses on all aspects of diversity 
and inclusion, working together to provide 
educational resources, plan company-wide 
activities that raise awareness on various 
topics, organise and host speaker sessions, 
workshops, and events, and recognise 
international and local awareness days with 
the goal of fostering an inclusive workplace.
The year began with Pride Week, celebrating 
our LGBTIQA+ community. We shared 
regional perspectives by discussing the 
different cultural and legal attitudes in 
our operational regions. A live employee 
panel shared stories from our colleagues, 
providing insight into the challenges and 
successes they have experienced.
The group was also proud to launch a DEI 
Guide, designed to help colleagues ensure 
that their day-to-day work life aligns with 
DEI principles. The guidance included 
We engage, empower, and inspire people for 
high-performance, to achieve their personal and 
company goals.
David Aldrich | Chief People Officer
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33
Board of Directors
Milan joined the Group in 2007 before being appointed as Group 
Company Secretary in 2009. He later took on the roles of Chief 
Financial Officer in 2015 and Chief Executive Officer in 2016. 
As a fellow member of the Association of Chartered Certified 
Accountants (ACCA) and a member of the Institute of Chartered 
Accountants in England and Wales (ICAEW), Milan has successfully 
overseen the Group’s admission to ISDX (now Aquis - AQSE) and 
its listing on AIM.
Before becoming the Group’s permanent CEO over eight years ago, 
Milan managed the Group’s financial management and reporting, 
regulatory compliance, legal, and corporate governance functions. 
He offers valuable strategic financial and commercial expertise to 
the Board. In addition to his financial acumen, he possesses a wide 
range of operational skills, robust leadership qualities, international 
business development experience, mergers and acquisition 
expertise, and strong decisive management skills.
As the leader of the Executive team, Milan is responsible for 
guiding the Company’s vision and growth strategy. Specifically, 
he spearheads the Group’s international growth strategy, accelerated 
product innovation, strategic partnership development, and 
acquisition strategy execution. Throughout the Company’s life 
on public markets, Milan has consistently demonstrated a solid 
track record in delivering performance against plans.
Alistair joined the Board on 19 September 2022 as Chief Financial 
Officer. He is a Chartered Accountant (FCA ICAEW), bringing 
experience of senior finance leadership roles in international 
technology businesses. At Dotdigital he leads the finance and 
legal teams and uses his experience to improve productivity 
and accelerate growth through sound commercial and strategic 
decisions. Alistair also plays a leading role in driving the Group’s 
M&A programme.
He led Group financial planning and analyses activities at Unit4 
Business Software. During this period, he also steered the Group 
through financial due diligence as Advent International sold the 
business to TA Associates and Partners Group. 
Previously, he held a Finance Director role and led the Group 
Commercial Finance team at Iris Software Group, having supported 
the sale of the group in 2018. He trained as an accountant at 
Deloitte, working in the transaction and restructuring services team.
 
 
Boris joined the Board on 26 March 2019 
and is also the CEO of CitNOW Group, a 
Living Bridge and Tenzing portfolio company 
providing SaaS and Data solutions to the 
automotive industry across 50 countries. 
Boris brings present day experience of 
running global software, big data and 
analytics businesses–topics of key 
importance to Dotdigital.
Boris joined CitNOW in 2024, having 
previously held roles in the technology 
industry for 20 years, ranging from Board 
Director with Maxima Plc, Chief Executive at 
Sword CT Space, UK & I Executive Board at 
Experian and Global ID&F MD for GBG Plc.
During those years, he delivered sustainable 
organic growth and executed bolt-on 
acquisitions. From turnaround to successful 
public to public exit transactions, Boris 
drove performance through hands-on 
P&L management, international business 
development, cross-continents operations, 
mergers and acquisitions and company 
restructurings and integrations.
Liz joined the Board on 1 May 2020 and 
also chairs the Audit and Risk Committee. 
She is a highly experienced Executive 
and Non-Executive Director with a career 
spanning the Financial Services, Data and 
Software sectors. After an early career with 
Lloyds Bank, Liz qualified as a Chartered 
Accountant with EY.
Liz was CFO for Callcredit (now Transunion), 
a successful consumer data business, 
where as a founder member, she oversaw 
its rapid growth from start-up to a £150m 
revenue business. During that period, 
she was instrumental in the purchase 
and integration of several successful 
acquisitions and has end-to-end experience 
of significant private equity and trade 
corporate transactions.
She is also a Trustee and Chair of Finance 
and Investment for Yorkshire Cancer 
Research and sits on the Council of the 
University of Leeds, where she is also a 
member of the Audit and Risk Committee. 
Previous NED and Audit Chair roles have 
included Tracsis plc, an AIM-listed software 
business in the transportation sector, 
LINK Scheme, the ATM operator, and Leeds 
Trinity University.
She brings experience of high-growth 
acquisitive business, and financial, audit 
and governance expertise to the Board 
at Dotdigital.
John was appointed as Non-Executive 
Chairman of the Board on 5 July 2022, 
following the resignation of the previous 
Non-Executive Chairman. He brings 
significant executive and non-executive 
Board-level experience of both fully-listed 
and AIM-quoted businesses. 
He began his career in the IT industry with 
IBM in 1983 where he worked in a range of 
industries in technical, sales and marketing 
roles. Recent public company roles include 
Chief Executive Officer of Psion PLC, the 
fully-listed international mobile device 
company, from April 2008 to October 
2012 when it was acquired by Motorola; 
Non-Executive Director of NetDimensions 
(Holdings) Limited, the AIM-quoted human 
capital management software company, 
from October 2016 to April 2017 when it 
acquired by Learning Technologies PLC. 
In addition he was Non-Executive Chairman 
of Wameja Limited, the AIM and ASX 
quoted innovative mobile financial services 
company that was acquired by Mastercard 
in 2021. He was Executive Chairman of the 
AIM-listed FireAngel Safety Technology 
Group PLC until June 2023. Since 
September 2023 John has been Executive 
Chairman of PE backed company Aura 
Futures Ltd.
Milan Patel FCCA ACA BFP
Chief Executive Officer
Alistair Gurney FCA
Chief Financial Officer
John Conoley
Non-Executive Chairman
Boris Huard
Non-Executive Director
Elizabeth (Liz) Richards ACA
Non-Executive Director
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The Board invites communication from its private investors 
and encourages participation by them at the Annual General 
Meeting (AGM) and through webinars offered during the 
semi-annual roadshows. All Board members are present at the 
AGM and are available to answer questions from shareholders. 
Notice of the AGM is at least 21 clear days and the business 
of the meeting is conducted with separate resolutions, 
voted by proxy and with the result of the voting being clearly 
indicated throughout the meeting. The results of the AGM are 
subsequently published on the Company’s corporate website 
and are announced through a regulatory information service.
All Non-Executive Directors are available to shareholders where 
concerns have not been resolved through the normal channels 
of communication with the Board and for when such contact 
would be inappropriate.
The Board believes that they have successfully engaged 
with their shareholders in the past and will continue to do 
so going forward.
3. 	 Take into account wider stakeholder and social 
responsibilities and their implications for long-term 
success (fully complies)
We are committed to meeting with customers to seek their 
regular feedback to ensure a high level of customer service 
and to improve our platform. We have various channels for 
customers and prospects to communicate with the Group, 
whether it be through the messaging channels or the customer 
success managers. The feedback is then reviewed on a regular 
basis by the senior management team of the Group.
The Group is mindful of its corporate social responsibilities 
and the need to build and maintain strong relationships across 
a range of stakeholder groups. As a Company, we regard this 
as a key principle in what we do. The Group has established 
Dotcommunity, which consists of employees across all 
departments and seniority levels to engage with stakeholders to 
help enrich communities. The ESG report can be found on pages 
29 to 31.
The Group is fully committed to encouraging the ‘employee 
voice’ and acting on the feedback we receive. Whether by 
informal discussion or via our annual employee satisfaction 
survey, the opinions and feedback provided by our employees 
are vital to shaping the business. Our employees are at the heart 
of our business and we consistently strive to train and develop 
them for career progression. 
The Board closely monitors the results of the Company’s 
Employee Engagement Survey to address where possible any 
concerns raised and ensure the alignment of interests between 
the Company and its employees. This alignment is vital to 
shaping the business. 
4. 	 Embed effective risk management, considering both 
opportunities and threats, throughout the organisation 
(fully complies) 
The Group’s system of internal controls, identification of 
significant risks and reviewing its effectiveness are the 
responsibility of the Board. These systems are designed to 
mitigate the risk of failure to achieve the business objectives. 
These systems can only provide reasonable, but not absolute, 
assurance against material misstatement or loss.
There is an ongoing process for identifying, evaluating and 
managing the Group’s significant risks and this is regularly 
Chairman’s introduction to governance
The Board is fully committed to achieving high standards of 
governance in line or ahead of those expected for the size and 
stage of development of the Group and I believe this contributes 
to our ability to deliver long-term shareholder value. As an AIM-
quoted company, the Board has elected to comply with the 
Quoted Companies Alliance (QCA) Corporate Governance Code 
and will report annually on our compliance with the code and any 
exceptions. The QCA Code identifies ten principles to be followed
to deliver growth in long-term shareholder value by ensuring that 
the management framework is efficient, effect and dynamic. 
This in turn is supported by good stakeholder communication to 
promote confidence and trust. 
The sections that follow describe how the ten principles of the QCA 
Code are applied to deliver medium to long-term success without 
preventing innovation and entrepreneurial spirit, together with any 
areas on non-compliance.
John Conoley
Non-Executive Chairman 
Compliance statement
1.	 Establish a strategy and business model which promotes 
long-term value for shareholders (fully complies)
The strategy and business operations of the Group are set out 
in the Strategic report on pages 2 to 31 of the Group’s Annual 
Report. The risk section of the Annual Report is on pages 22 to 
26 and deals with the challenges the business faces and how 
these challenges are mitigated/addressed.
The Chief Executive is responsible for the leadership and day-to-
day management of the Group. This includes formulating and 
recommending the Group’s strategy for Board approval and then 
executing the approved strategy. You can find a full description 
of the roles of the Board at www.dotdigitalgroup.com.
Our simple and transparent business model has consistently 
delivered value to our shareholders. 
2. 	 Seek to understand and meet shareholders’ needs and 
expectations (fully complies)
The Group seeks regular dialogue with both existing and 
potential new shareholders, either through the management 
team, investor relations or through the company analysts, 
ensuring its strategy, business model and performance are 
clearly understood as well as to understand the needs and 
expectations of shareholders.
The Chief Executive and Chief Finance Officer meet regularly 
with investors and analysts via investor roadshows and attend 
investor conferences to provide them with updates on the 
Group’s business and obtain feedback regarding the market’s 
expectations of the Group through the brokers or direct feedback 
to the management team.
Corporate governance report
reviewed by the Operational Risk Committee and the Audit and 
Risk Committee. The Group also keeps an active risk register 
which is also formally reviewed by the Committees on a 
quarterly basis.
The internal control procedures are delegated to Executive 
Directors and senior management in the Group, operating within 
clearly defined terms set by the Operational Risk Committee. 
The Board regularly reviews the internal control procedures in 
light of the ongoing assessment of the Group’s significant risks 
and is reviewed on a quarterly basis.
On a monthly basis, the management accounts, including a 
comprehensive financial report, are reviewed by the Board in 
order to provide effective monitoring of financial performance.
A summary of the principal risks and uncertainties facing the 
Group, as well as mitigating actions, are set out on pages 22 
to 26.
5. 	 Maintain the Board as a well-functioning, balanced team 
led by the Chair (fully complies)
The Group is managed by a Board of Directors chaired by John 
Conoley. The Board is responsible for taking all major strategic 
decisions and also addressing any significant operational 
matters. In addition, the Board reviews the risk profile along with 
the Operational Risk Committee of the Group and ensures that 
an adequate system of internal control is in place. Management 
information systems are in place to enable the Board to make 
informed decisions to properly discharge their duties. A formal 
schedule of Matters Reserved for the Board was adopted as at 
the Board on 30 January 2024. 
The Board currently consists of two Executive Directors and 
three Independent Non-Executive Directors. The Non-Executives 
spend a minimum of two days a month on Dotdigital Group 
business matters. The Independent Non-Executive Directors are 
considered by the Board to be independent of management and 
free from any business or other relationship that could materially 
interfere with the exercise of their independent judgement in 
accordance with the QCA Code.
The Board believes it is appropriate to have a Senior 
Independent Non-Executive Director and Boris Huard currently 
fulfils this role. Boris is available to shareholders where 
concerns have not been resolved through the normal channels 
of communication with the Board and for when such contact 
would be inappropriate.
The Board has sufficient members to contain the appropriate 
balance of skills and experience to effectively operate and 
control the business.
The roles of the Chairman and the Chief Executive are separate, 
with their roles and responsibilities clearly defined and set out 
in writing and these can be found on the corporate website. 
The Chairman’s main responsibility is the leadership and 
management of the Board and its governance. He meets 
regularly and separately with the Executive and Non-Executive 
Directors to discuss matters for the Board.
The Chief Executive is responsible for the leadership and day-
to-day management of the Group. This includes formulating 
and recommending the Group’s strategy for Board approval and 
executing the approved strategy.
The Board aims to meet monthly and more frequently if 
necessary. In addition to this the Board attends an annual 
strategy meeting which also includes senior managers outside 
of the Board. The table at the top of this page shows attendance 
for the period July 2023 to June 2024.
6. 	 Ensure that, between them, the Directors have the 
necessary up-to-date experience, skills and capabilities 
(fully complies)
The Board considers its current composition and overall size 
to be both appropriate and suitable with the adequate skills, 
experience and capabilities to make informed decisions, 
evaluate performance and constructively criticise strategy.
The composition of the board is reviewed annually by the 
Nomination Committee. The Board is fully committed to the 
appointment of the right skillsets that are required to grow 
shareholder value. All of the Directors retire at the AGM, thereby 
providing shareholders with the ability to decide on the election 
of the Company’s Board. Their biographical details can be found 
on pages 32 to 33.
The Nomination Committee, through a thorough evaluation 
of the skills, knowledge and experiences of a proposed new 
Director, makes recommendations to the Board who then make 
the final decision on the appointment of a new member.
Throughout the year, the Directors receive updates on corporate 
governance matters from either the Company Secretary or the 
Company’s nominated advisors.
To ensure that the Board continue to develop their skills and 
keep up to date with market developments, they have access to 
independent professional advice, which will be at the expense of 
the company. In addition, all members of the Board have access 
to the support and advice of the Company Secretary who, along 
with the Executive Directors, is responsible for the induction 
programme of new members.
 
	
	
	
	
	
Audit and Risk	
Remuneration	
Nomination 
	
	
	
	
Board	
Committee	
Committee	
Committee
	
	
	
	
	
Attended	
Total	
Attended	
Total	
Attended	
Total	
Attended	
Total
Executive Directors
Milan Patel	
	
	
12	
12	
3	
4	
2	
3	
–	
–
Alistair Gurney	
	
	
12	
12	
4	
4	
–	
–	
–	
–
Non-Executive Directors
Boris Huard	
	
	
12	
12	
4	
4	
3	
3	
1	
1
John Conoley 
 
 
12 
12 
4 
4 
3 
3 
1 
1
Elizabeth Richards	
	
	
12	
12	
4	
4	
3	
3	
1	
1
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37
7. 	 Evaluate Board performance based on clear and 
relevant objectives, seeking continuous improvement 
(fully complies)
Through regular meetings with all members of the Board, the 
Chairman continuously appraises the performance of each 
other Board member. The Group’s corporate objectives were 
agreed early in the year, and from these objectives, the terms 
of reference, matters reserved and authority matrix documents, 
the objectives of each Board member are clear. 
The Nominations Committee is responsible for formal Board 
evaluation. The Committee has previously carried out formal 
Board performance evaluations including the circulation of 
questionnaires to each Board member to assess whether 
the capabilities of the Board and ensure it complied with this 
principle. The learnings from this process have been discussed 
by the Board and been addressed. The Committee’s intention 
has been to continue to conduct an internal evaluation on 
an annual basis, with the same process being repeated for 
each of the Committees of the Board as normal. This internal 
evaluation has been completed and findings along with the 
recommendations have been discussed with the Board and 
where necessary been implemented.
8. 	 Promote a corporate culture that is based on ethical 
values and behaviours (fully complies)
We are committed to acting ethically and with integrity in 
all our business relationships and with all our people. The 
Company wants the myriad benefits of a diverse workforce 
and is committed to providing a working environment that is 
free from discrimination. The Company seeks to promote 
the principles of equality and diversity in all its dealings 
with employees, workers, job applicants, clients, customers, 
suppliers, contractors, agencies and the public. Our people are 
the difference – hence we aim to hire, retain and train the best. 
We continue to encourage our unique and supportive culture, 
which we believe sets us apart from other companies. Our 
comprehensive set of policies and procedures are regularly 
updated and communicated to employees to help us to be 
compliant with our ethical and cultural values. 
9. 	 Maintain governance structures and processes that 
are fit for purpose and support good decision making 
by the Board (fully complies)
The Board is supported by a Remuneration Committee, Audit 
and Risk Committee and Nomination Committee. Any matters 
that fall outside of the responsibility of these committees are 
then dealt with by the Board. The role and responsibilities of 
the Chairman, Chief Executive and other Directors can be found 
separately. The details of the Committee are contained within 
their written terms of reference which can be found on the 
Group’s website.
Throughout the year the Chairman of each committee feeds 
back to the Board any issues which require further consideration 
by the Board. Each of the Board committees has the ability to 
use external advisors as they see fit in furtherance of the duties, 
which are at the Company’s expense. Further details of the 
composition and meetings of these committees can be found 
within the Annual Report.
10. Communicate how the Group is governed and is 
performing by maintaining a dialogue with shareholders 
and other relevant stakeholders (fully complies)
The company is committed to open communication with 
all its shareholders. Communication with shareholders is 
predominantly through the Annual Report and AGM. The 
results of the last AGM can be found on the Group’s website. 
Other communications are in the form of full-year and half-
year announcements, periodic market announcements (as 
appropriate), one-to-one meetings and investor road shows. 
The Remuneration Committee report is included on pages 
38 to 42.
The Group’s website www.dotdigitalgroup.com is regularly 
updated and users can register to be alerted via email when 
announcements or details of presentations and events are 
posted on the website. Annual Reports and notices of 
meetings for at least the last five years can be found on 
the Group’s website.
Corporate governance report continued
•	
It received reports from the external auditors on the conduct of 
their audit, their review of the accounts, including accounting 
policies and areas of judgement, and their comments on risk 
management and control matters.
•	
In line with the Financial Reporting Council’s (FRC) initiative for 
continuing improvement in corporate reporting, the Committee 
successfully oversaw the response to the FRC’s periodic review 
of the reporting of listed securities.
•	
It has assisted the Board in its assessment of the Group’s 
principal and emerging risks and their disclosure in the Annual 
Report and Accounts and has monitored developments in the 
Group’s risk management processes by reviewing reports from 
the operational risk committee.
Independence of external auditors
Both the Board and the external auditors have safeguards in place to 
avoid the possibility that the auditors’ objectivity and independence 
could be compromised. The Group’s policy in respect of services 
provided by the external auditors is as follows:
•	
Audit-related services – the external auditors are invited to 
provide services which, in their position as auditors, they must or 
are best placed to undertake. This includes formalities relating 
to borrowings, shareholders and other circulars, various other 
regulatory reports and work in respect of acquisitions and 
disposals; and
•	
General consulting – in recognition of public concern over the 
effect of consulting services on auditors’ independence, the 
Group’s policy is that the external auditors are not invited to 
tender for general consulting work.
Approval
This report was approved by the Board on 1 November 2024 and 
signed on its behalf by:
Elizabeth Richards
Chair of the Audit and Risk Committee
Responsibilities and scope of the Audit and Risk Committee
The Audit and Risk Committee is a sub-committee of the Board. 
As reported in the Annual Report and Accounts for the year ended 
30 June 2023, the terms of reference of the Committee were 
reviewed by the Board, resulting in more extensive oversight of risk 
management. The responsibilities of the Committee include:
•	
Reviewing the half-year and full-year accounts and results 
announcements of the Group, any other formal announcements 
relating to the Group’s financial performance and recommending 
them to the Board for approval;
•	
Reviewing the reports from the Group’s auditors relating to the 
systems of internal financial control and risk management;
•	
Considering the appointment of the external auditors, overseeing 
the process for their selection and making recommendations to 
the Board in relation to their appointment; 
•	
Monitoring and reviewing the effectiveness and independence 
of the external auditors, agreeing the nature and scope of their 
audit, agreeing their remuneration, and considering their reports 
on the Group’s accounts;
•	
Assisting the Board in its assessment of the Group’s principal 
and emerging risks and their disclosure in the Annual Report and 
Accounts; and
•	
Monitoring developments in the Group’s risk management 
processes by reviewing reports from the operational risk 
committee.
Composition of the Committee
The members of the Committee are independent Non-Executive 
Directors and it comprises Elizabeth Richards as Chair and Boris 
Huard. In addition, John Conoley, Milan Patel, Alistair Gurney 
and the external auditor attend meetings as appropriate. The 
Committee also meets separately with the external auditors without 
management being present.
The Secretary to the Committee is the Group Company Secretary 
George Kasparian.
Main activities of the Committee during the year
•	
The Committee met four times during the financial year.
•	
At its meeting on 1 November 2024 the Committee reviewed 
the Group’s preliminary announcement of its results for the 
financial year to 30 June 2024 and the draft report and accounts 
for that year. 
Audit and Risk Committee report
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Performance Share Plan (PSP) awards granted to Milan Patel on 
23 September 2021 over 201,458 shares partially vested post year 
end at 35% of maximum potential. While the relative three-year 
total shareholder return target was below threshold (0% of this 
part vests), and earnings per share was between threshold and 
maximum against the targets (70% of this part vests).
In respect of PSP awards granted in the year ended 30 June 2024, 
on 5 December 2023, the Chief Executive Officer was granted a 
PSP award over 626,787 shares, while the Chief Financial Officer 
was granted an award over 346,382 PSP shares. These become 
exercisable subject to continued service and the Company’s relative 
three-year total shareholder return and earnings per share in respect 
of the year ending 30 June 2026.
Outlook for 2025
The Committee remains committed to a fair and responsible 
approach to executive pay whilst ensuring it stays in line with best 
practice and appropriately incentivises Executive Directors over the 
longer term to deliver the Group’s strategy. In respect of operating 
the Remuneration Policy for the year ending 30 June 2025:
•	
The Chief Executive Officer’s base salary was increased by c.5% 
from £380,000 to £400,000 from 1 July 2024, which is below 
the average workforce increase. Following a review of the Chief 
Financial Officer’s salary (which was set below market from 
appointment), his personal performance and noting his increased 
experience given that he has now completed c. two years in 
the role, the Committee has agreed to move the salary towards 
market over time. As such, the Chief Financial Officer received 
a c.14% increase from £210,000 to £240,000 from 1 July 2024. 
Subject to continued personal and Company performance, a 
further increase of up to £270,000 may be awarded effective 
1 July 2025 to take the salary broadly to market.
•	
Pension provision will be capped at 5% of salary.
•	
The Chairman’s fee and Non-Executive Director fees 
were increased by 4% from 1 July 2024 to £104,000 and 
£52,000 respectively following a review of the relevant time 
commitments and market data.
•	
Annual bonus provision will remain capped at 125% of salary 
for the Chief Executive Officer and 100% of salary for the Chief 
Financial Officer with sliding scale equally weighted targets 
based on revenue and profit before tax.
•	
The Committee intends to grant PSP awards to the Chief 
Executive Officer and Chief Finance Officer during 2024 in 
accordance with the 2017 PSP with stretching three-year 
performance targets based on Total Shareholder Return and 
Earnings Per Share.
Finally, an annual review of the effectiveness of the Committee 
by both the Board and the Committee itself is underway and 
appropriate changes will be made as a result of feedback from 
the review. 
On behalf of the Board
Boris Huard
Chairman of the Remuneration Committee
6 November 2024
Introduction
Dear Shareholder, on behalf of the Board, I am pleased to present 
the Directors’ Remuneration Report for the year ended 30 June 
2024. As the Company is listed on AIM, we are required to comply 
with AIM Rule 19 in respect of remuneration disclosures. However, 
we also provide additional disclosures to those required by AIM 
Rule 19 on a voluntary basis, in line with AIM best practice, to enable 
shareholders to better understand and consider our remuneration 
arrangements. 
This report is divided into three sections, these being:
•	
This Annual Statement, which summarises the work of the 
Committee, remuneration outcomes in the year ended 30 June 
2024 and how the Remuneration policy will be operated for the 
year ending 30 June 2025;
•	
The Remuneration Policy Report, which summarises the 
Company’s Remuneration Policy, which remains unchanged; and
•	
The Annual Report on Remuneration, which discloses how 
the Remuneration Policy was implemented in the year ended 
30 June 2024 and how the Policy will operate for the year 
ending 30 June 2025.
The items included in this report are unaudited unless otherwise 
stated.
Annual statement
I am very pleased to present our Directors’ Remuneration Report 
for the year ended 30 June 2024.
In keeping with last year’s framework, we have ensured that 
incentives cover annual and longer-term targets, to deliver 
sustainable and profitable growth. 
The Committee is primarily responsible for determining and 
recommending to the Board the policy for the Executive Directors’ 
remuneration and employment terms. The Committee is also 
responsible for reviewing and making recommendations to the 
Board about share incentive plans and performance-related 
schemes across the Group. Finally, the Committee also considers 
the Chairman’s fee level and the remuneration structure below 
Board level for key employees and potential hires.
The Committee’s Terms of Reference, which are reviewed annually 
to ensure they reflect any changes in legislation, regulation, and 
best practice, can be found at www.dotdigitalgroup.com.
The Directors’ Report on Remuneration, detailed on page 41, 
provides details of the amounts earned in respect of the year 
ended 30 June 2024 and how the Directors’ Remuneration 
Policy has operated. 
The report will be subject to an advisory shareholder vote at the 
2024 AGM.
Review of the year ended 30 June 2024
As described earlier in the Annual Report, the Group has performed 
well during the year, delivering continuing operations revenue of 
£79.0 million, continuing double-digit revenue growth and total 
profit before tax excluding exceptional costs and share-based 
payments of £16.8m, a 10% increase on the prior year. Consequently, 
the Executive Directors earned an annual cash bonus against sliding 
scale revenue and profit targets equivalent of 70.3% of maximum 
potential (56.25% of potential for the revenue target and 84.38%
for the profit target). 
Remuneration Committee report
Directors’ Remuneration Policy
This section sets out the Directors’ Remuneration Policy. The Remuneration Committee considers the Remuneration Policy annually to 
ensure that it continues to underpin the Group’s strategy. 
Key principles
The main aim of the Group’s policy is to align the interests of Executive Directors with the Group’s growth strategy and long-term creation of 
shareholder value. The policy is designed to remunerate the Executive Directors competitively and appropriately and allows them to share in 
this success and the value delivered to shareholders. The policy is based on the following principles:
•	
Promote shareholder value creation and support the business growth strategy;
•	
Ensure that the interests of the Directors are aligned with the long-term interests of shareholders;
•	
Deliver a competitive level of pay for the Directors sufficient to attract, retain and motivate individuals; and
•	
Ensure that an appropriate proportion of the package is determined by targets linked to the Group’s performance.
Executive Directors’ Remuneration Policy
Component
Purpose and link to strategy
Operation
Maximum
Performance measure
Base salary
To provide a competitive 
base salary to attract, 
motivate and retain Directors 
with the experience and 
capabilities to achieve the 
strategic aims.
Reviewed annually against 
salary surveys for market 
rate, Group performance, role 
and experience.
No overall maximum has 
been set, however they are 
reviewed in the wider context 
of the Group.
Not applicable.
Benefits
To provide a market-
competitive benefits 
package.
Receive benefits in line 
with market practice, these 
include company car/
allowance, private medical, 
income protection and death 
in service insurance.
Set a level deemed 
appropriate by the 
Remuneration Committee.
Not applicable.
Pension
To provide an appropriate 
level of retirement benefit.
Executive Directors are 
eligible to participate in 
the Group’s pension plan.
5% of base salary.
Not applicable.
Annual 
bonus
To reward performance 
against annual targets 
which support the strategic 
direction of the Group.
Awards are based on 
annual performance and 
are normally paid in cash.
125% of salary for CEO.
100% of salary for CFO.
Sliding scale financial 
(e.g. revenue and/or profit) 
and/or personal/strategic 
targets. 
PSP
To drive and reward the 
achievement of longer- 
term objectives, support 
retention and promote 
share ownership for 
Executive Directors.
Awards can be made over 
conditional shares and/or 
nil cost or nominal cost 
share options. Vesting will 
be subject to the achievement 
of specified performance 
conditions, normally over a 
period of three years. Awards 
may be subject to malus 
provisions at the discretion 
of the Committee.
150% of salary (or 450% 
of salary where end-to-end 
awards, rather than annual 
grants).
Performance metrics will 
be linked to financial and/or 
share price and/or strategic 
performance.
Shareholding 
guidelines
To promote share ownership 
for Executive Directors.
Executive Directors 
are expected to build a 
shareholding in the Group 
over time.
200% of salary for the CEO 
and 100% of salary for other 
Executive Directors.
Not applicable.
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41
Explanation of performance measures 
Performance measures are selected such that they align with the performance of the Group and the interests of shareholders. Stretching 
performance targets are set each year for the annual bonus and long-term incentive awards. When setting these performance targets, 
the Committee will consider several different reference points, which may include the Group’s business plan and strategy and the 
economic environment. 
The Committee retains the ability to adjust or set different performance measures if events occur which cause the Committee to determine 
that the measures are no longer appropriate, and that amendment is required so that they can achieve their original purpose. Awards and 
options may be adjusted in the event of a variation of share capital in accordance with the rules of the PSP.
Employee incentive schemes 
The Company also operates a share option plan (CSOP). The Board considers the performance of staff in conjunction with the Group during 
the annual review process. Discretionary bonuses are awarded based on individual and Group performance.
Non-Executive Directors’ Remuneration Policy
The remuneration policy for the Non-Executive Directors is to pay fees necessary to attract an individual of the talent required, taking into 
consideration the size of the business and the time commitment of the role as follows:
Approach to setting fees
Basis of fees
Other Items
The fees of the Non-Executive Directors 
are agreed by the Chairman and Chief 
Executive. Fees are reviewed annually. 
Fees are set taking into account the level 
of responsibility, relevant experience and 
specialist knowledge of each Non-Executive 
Director.
Fees may include a basic fee and additional 
fees for further responsibilities. Fees are 
paid in cash.
Non-Executive Directors do not receive any 
benefits or pension contributions. Travel 
and other reasonable expenses incurred in 
the course of performing their duties are 
reimbursed.
Details of current Executive Directors’ contracts
The Executive Directors each entered a service contract with the Group. Each appointment runs for one year from that date but the 
appointment automatically renews thereafter. It is also terminable by six months’ notice by either party to expire at the end of that year or 
at any time thereafter. The agreement contains restrictive covenants. Upon termination, no benefits (other than those accruing during the 
notice period) are due to the Director. The Executive Directors also retire at the AGM in rotation in accordance with the Company’s Articles 
of Association.
Statement of consideration of shareholder views
The Committee considers shareholder feedback received on remuneration matters, including issues raised at the AGM as well as any 
additional comments received during any other meetings with shareholders.
Remuneration Committee report continued
Annual Report on Remuneration
The Directors’ emoluments for the year ended 30 June 2024 were as per the following table. This information has been audited.
	
	
	
	
	
	
	
	
	 Share-based 	
Number of 
 
 
 
 
 Salary/Fees 
Benefits 
Bonus 
Pension 
payment* 
Total 
outstanding
Executive Directors 
 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£‘000 
options
A Gurney	
	
	
210	
12	
147	
8	
74	
451	
622,872
M Patel	
	
	
380	
5	
334	
19	
239	
977	
2,444,907
	
	
	
	
	
590	
17	
481	
27	
313	
1,428	 3,067,779

	
	
	
	
	
	
	
	
	 Share-based 	
Number of 
 
 
 
 
 Salary/Fees 
Benefits 
Bonus 
Pension 
payment** 
Total 
outstanding
Non-Executive Directors 
 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£‘000 
options
B Huard	
	
	
50	
–	
–	
–	
–	
50	
–
J Conoley 
 
 
100 
– 
– 
– 
– 
100 
–
E Richards	
	
	
50	
–	
–	
–	
–	
50	
–
	
	
	
	
	
200 	
–	
–	
–	
–	
200	
–

* The share-based payment calculation is based on annual share option awards granted to Milan Patel in 2020, 2021, 2022 and 2023 
and Alistair Gurney in 2022 and 2023, which are assessed for vesting in the third year of the performance period. Under International 
Reporting Standards (IFRS) 2 Share-based payments, the Group must provide an estimate for the costs based on the valuation model 
called Monte Carlo each year, as if they fully paid out at the end of the performance period in 2023, 2024, 2025 and 2026 respectively 
for Milan Patel and 2025 and 2026 for Alistair Gurney. To be fully paid out, half the award is based on the Group achieving an annual 
compounded total shareholder return (TSR) in the upper quartile of AIM 100 and the other half is based on hitting an earnings per share 
(EPS) target set by the Remuneration Committee. 
The Directors’ emoluments for the year ended 30 June 2023 were as per the following table. This information has been audited.
	
	
	
	
	
	
	
	
	 Share-based 	
Number of 
 
 
 
 
 Salary/Fees 
Benefits 
Bonus 
Pension 
payment** 
Total 
outstanding
Executive Directors 
 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£‘000 
options
A Gurney	
	
	
166	
5	
110	
3	
24	
308	
276,490
M Patel	
	
	
380	
4	
318	
19	
224	
945	
2,043,565
	
	
	
	
	
546	
9	
428	
22	
248	
1,253	 2,320,055

	
	
	
	
	
	
	
	
	 Share-based 	
Number of 
 
 
 
 
 Salary/Fees 
Benefits 
Bonus 
Pension 
payment** 
Total 
outstanding
Non-Executive Directors 
 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£‘000 
options
B Huard	
	
	
50	
–	
–	
–	
–	
50	
–
J Conoley 
 
 
100 
– 
– 
– 
– 
100 
–
M O’Leary 
 
 
8 
– 
– 
– 
– 
8 
–
E Richards	
	
	
50	
–	
–	
–	
–	
50	
–
	
	
	
	
	
208 	
–	
–	
–	
–	
208	
–

** The share-based payment calculation is based on annual share option awards granted to Milan Patel in 2020, 2021 and 2022 and Alistair 
Gurney in 2022 which are assessed for vesting in the third year of the performance period. Under IFRS 2 Share-based payments, the Group 
must provide an estimate for the costs based on the valuation model called Monte Carlo each year, as if they fully paid out at the end of the 
performance period in 2023, 2024 and 2025 respectively for Milan Patel and 2025 for Alistair Gurney. To be fully paid out, half the award is 
based on the Group achieving an annual compounded TSR in the upper quartile of AIM 100 and the other half is based on hitting an EPS 
target set by the Remuneration Committee. 
40
41
Dotdigital Group Plc
Annual Report 2023/2024
Governance

42
43
Directors’ interests
The respective interests, all of which are beneficial, in the shares of the Company for the members of the Board at the year-end 
are stated below:
	
	
	
	
	
	
	
No of 
	
	
	
	
	
	
	
shares
 
 
 
 
 
 
 
held 
 
% Holding
M Patel	
	
	
	
	
	
	
1,631,182	
	
0.53
B Huard	
	
	
	
	
	
	
95,084	
	
0.01
E Richards	
	
	
	
	
	
	
42,669	
	
0.01
A Gurney	
	
	
	
	
	
	
27,000	
	
0.01
	
	
	
	
	
	
	
1,795,935	
	
0.58

Directors’ interest in share options
Under the Group’s executive share option scheme, the following Directors have the right to acquire ordinary shares:
 
 
 
No. of share  
 
No. of share 
 
Option 
 
Date first
Director	
Grant date	
	 options granted	
	options vested	
	price (pence)	
	
exercisable	
	
Expiry date
M Patel	
19/12/171	
	1,375,000	
	935,000	
	
0.5	
	18/12/22	
	
18/12/27
M Patel	
21/12/202	
	 306,728	
	 81,283	
	
0.5	
	21/12/23	
	
21/12/30
M Patel	
23/09/213	
	 201,458	
	
–	
	
0.5	
	23/09/24	
	
23/09/31
M Patel	
08/12/224	
	 600,379	
	
–	
	
0.5	
	08/12/25	
	
08/12/32
A Gurney	
08/12/224	
	 276,490	
	
–	
	
0.5	
	08/12/25	
	
08/12/32
M Patel	
05/12/234	
	 626,787	
	
–	
	
0.5	
	05/12/26	
	
05/12/33
A Gurney	
05/12/234	
	 346,382	
	
–	
	
0.5	
	05/12/26	
	
05/12/33

1 Awards vested on 18 December 2022 at 68% of the maximum based on absolute TSR targets.
2 Awards vested on 20 December 2023 at 26.5% of the maximum based on absolute TSR and EPS targets.
3 Awards vested post year end on 26 September 2024 (being the date that the Remuneration Committee assessed and confirmed 
the performance targets) at 35% of the maximum based on absolute TSR and EPS targets.
4 Vesting is based on sliding scale relative TSR targets (50% of awards) and EPS targets (50% of awards) measured over three years.
Composition of the Remuneration Committee
For the period from 1 July 2023 to 30 June 2024, the Remuneration Committee comprised independent Non-Executive Directors, namely 
Boris Huard (Chairman), John Conoley and Elizabeth Richards. 
The Committee makes recommendations to the Board on Executive Directors’ service agreements and remuneration. In doing so it has 
undertaken relevant research to ensure that remuneration levels are competitive with the industry average. The Committee met three times 
during the year. The Chief Executive attends meetings and provides information and support as requested. He is not present when his 
remuneration package is considered.
Advisors
The Committee receives independent advice from FIT Remuneration Consultants LLP when required.
Approval
This report was approved by the Board on 6 November 2024 and signed on its behalf by:
Boris Huard
Chairman of Remuneration Committee
Remuneration Committee report continued
The Directors present their report with the financial statements of 
the Company and the Group for the year ended 30 June 2024. 
Information relating to principal risks and uncertainties, review of 
business, key performance indicators and future outlook is included 
within the Strategic report.
Principal activity
The principal activity of the Group in the year under review was that 
of providing intuitive software as a service (SaaS) via an all-in-one 
customer experience and data platform (CXDP). 
Review of business
During the year, the Group has shown stable growth from continuing 
operations in customer numbers, sales and profits. Continuing 
operations revenues grew from £69.2m in the year ended June 2023 
to £79.0m for the year ended June 2024, an increase of 14% in part 
due to the acquisition of Fresh Relevance.
Adjusted profit before tax grew by 10% to £16.8m for the year ended 
June 2024 (2023: £15.4m).
Dividends
The Board proposes a dividend payment of £3,391,938 comprising 
an ordinary dividend of 1.10p per ordinary share (2023: £3,049,840, 
an ordinary dividend of 1.00p per ordinary share) to be distributed 
to shareholders in respect of the Group’s reported performance.
The Board’s dividend policy will be reviewed annually in line with 
the cash needs required for opportunities for growth to increase 
shareholder value and capital expenditure.
Highest paid Director
The Companies Act 2006 requires certain disclosures about the 
remuneration of the highest paid Director, taking into account 
emoluments, gains on exercise of share options and amounts 
receivable under long-term incentive schemes. On this basis, the 
highest paid Director in the year was Milan Patel and details of his 
remuneration are disclosed in the Remuneration Committee report 
and in Note 27.
Strategic report
The Strategic report covers pages 2 to 31.
Supplier payment policy
The Group’s policy is to settle the terms of payment with suppliers 
when agreeing the terms of each transaction and to ensure that 
suppliers are made aware of the terms of payment and to abide by 
the terms of payment. The average trade creditors for the Group, 
expressed as a number of days, was 31 days (2023: 29 days). 
Directors’ interests
The Directors who served during the period and their beneficial 
interests in the shares of the Group, as recorded in the Register of 
Directors’ interests at 30 June 2024, are as follows:
30.06.24
30.06.23


Director

Number of
shares held
Percentage
shareholding
%

Number of
shares held
Percentage
shareholding
%
M Patel
1,631,182
0.53
1,631,182
0.55
B Huard
95,084
0.01
95,084
0.01
E Richards
42,669
0.01
42,669
0.01
A Gurney
27,000
0.01
–
–
Report of the Directors
The Directors who served during the period and their beneficial 
interests in share options in the Group, as recorded in the Register 
of Directors’ interests as at 30 June 2024, are as follows:
	
	
	
	
30.06.24	
30.06.23
	
	
	
	
Number of 	
Number of
Director	
	
	
options held	
options held
M Patel 	
	
	
2,444,907	
2,043,565
A Gurney	 	
	
622,872	
276,490

The share options granted to Milan Patel can only be exercised at 
the end of a three-year vesting period, based on total shareholder 
return performance relative to the AIM 100 index and absolute 
EPS targets. Under IFRS 2 Share-based payments, the Group 
must provide an estimate for the costs based on a Monte Carlo 
model valuation each year, as if they fully paid out at the end of 
the performance period in December 2024, 2025, 2026 for the 
respective options to Milan.
The share options granted to Alistair Gurney can only be exercised 
following the end of the performance period in December 2025 
and 2026 respectively based on the same performance targets as 
Milan Patel. Under IFRS 2 Share-based payments, the Group has 
provided an estimate for the cost as if they fully paid out at the end 
of the performance period. In the period a grant was made by the 
remuneration committee under the long-term incentive program 
with performance measures that are based on the company’s total 
shareholder return and earnings per share in 2026 .
Substantial interests
On 30 September 2024, the following parties had notified the Group 
of a beneficial interest that represents 3% or more of the Group’s 
issued share capital at that date:
	
	
	
	
	
Percentage
	
	
	
	
Number of	
shareholding
Shareholder  
 
shares held 
%
Lion Trust Asset Management 
 
52,005,305 
16.91
Octopus Investments 	
	
35,346,408	
11.49
Tink Taylor, Founder and President	 	
29,776,667	
9.68
Investec Wealth & Investment 	
	
24,393,419	
7.93
Slater Investments	
	
14,179,758	
4.61

Future outlook
The Group provides an all-in-one CXDP. This area has shown market 
growth significantly above that of the UK economy. The Board believes 
that our widespread brand recognition and strong product will continue 
to present opportunities to expand and diversify profitability in the 
coming year.
Directors
The Directors shown below have held office during the whole of the 
period from 1 July 2023 to the date of this report. 
J Conoley
A Gurney
B Huard
M Patel
E Richards
Indemnity of officers
The Group purchases Directors’ and Officers’ insurance against their 
costs in defending themselves in legal proceedings taken against 
them in that capacity, and in respect of damages resulting from the 
unsuccessful defence of any proceedings.
42
43
Dotdigital Group Plc
Annual Report 2023/2024
Governance

44
45
Financial instruments
Details of the Group’s risk management objectives and policies 
together with its exposure to financial risk are set out in note 22 to 
the financial statements.
The purpose of the policies is to ensure that adequate cost-effective 
funding is available to the Group and exposure to financial risk –
interest rate, liquidity and credit risk is minimised.
Product development
In the markets in which the Group operates, effective development 
is vital to maintaining competitive advantage and securing future 
income streams.
Going concern
After making appropriate enquiries, the Directors consider that the 
Company and the Group has adequate resources to continue in 
operational existence for the foreseeable future. For this reason, they 
continue to adopt the going concern basis in preparing the financial 
statements.
Events after the reporting period
There are no events after the date of this report or the date the 
financial statements were approved by the Board of Directors which 
impact on the figures as presented.
Listing
The Group’s ordinary shares have been traded on the London Stock 
Exchange Alternative Investment Market (AIM) since 29 March 2011. 
Canaccord Genuity are the Group’s nominated advisor and together 
with Cavendish and Singer are the joint brokers. The closing mid-
market share price at 30 June 2024 was 92.5p (2023: 84.6p).
Related party transactions
Disclosures relating to related party transactions are set out in note 
27 to the Consolidated financial statements.
Charitable and political donations
No political donations were made by the Company.
Charitable donations made by the Group in the year were £23,678 
(2023: £17,902).
Employees
The number of employees and their remuneration is set out in note 4.
Applications for employment by disabled persons are always 
fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled, 
every effort is made to ensure that their employment with the Group 
continues and that appropriate training is arranged. It is the policy 
of the Group that the training, career development and promotion of 
disabled persons should, as far as possible, be identical to that of 
other employees.
The Group complies with all applicable labour laws in the respective 
jurisdictions in which it operates.
Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulations. 
Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors have elected to 
prepare the financial statements in accordance with UK adopted 
International Accounting Standards. Under company law the 
Directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of 
the Company and the Group and of the profit or loss of the Group for 
that period. In preparing these financial statements, the Directors are 
required to: 
•	
Select suitable accounting policies and then apply them 
consistently; 
•	
Make judgements and accounting estimates that are reasonable 
and prudent; 
•	
State whether the Group and Parent Company financial 
statements have been prepared in accordance with IFRS as 
adopted by the UK subject to any material departures disclosed 
and explained in the financial statements; 
•	
Prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and Parent 
Company will continue in business. 
The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s and 
the Group’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Company and the Group and 
enable them to ensure that the financial statements comply with the 
Companies Act 2006. 
They are also responsible for safeguarding the assets of the 
Company and the Group and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities. 
The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the United Kingdom governing the preparation 
and dissemination of financial statements may differ from 
legislation in other jurisdictions.
Statement as to disclosure of information to auditor
So far as the Directors are aware, there is no relevant audit 
information (as defined by Section 418 of the Companies Act 
2006) of which the Group's auditors are unaware, and each 
Director has taken all the steps that they ought to have taken 
as a Director in order to make themselves aware of any relevant 
audit information and to establish that the Group's auditors are 
aware of that information.
Auditors
The auditors, Moore Kingston Smith LLP, will be proposed for 
reappointment at the forthcoming AGM in accordance with section 
489 of the Companies Act 2006.
The Directors’ report was authorised for issue by the Board of 
Directors on 6 November 2024 and was signed on its behalf by:
Milan Patel
Chief Executive Director
6 November 2024
Report of the Directors continued
An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the 
Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the 
financial statements. We also addressed the risk of management 
override of internal controls, including assessing whether there 
was evidence of bias by the Directors that may have represented 
a risk of material misstatement. The components of the Group 
were evaluated by the Group audit team based on a measure of 
materiality, considering each component as a percentage of the 
Group’s total assets, current assets, revenue, and gross profit, which 
allowed the Group audit team to assess the significance of each 
component and determine the planned audit response.
For those components that were evaluated as significant 
components, either a full scope or specified audit approach was 
determined based on their relative materiality to the Group and 
our assessment of the audit risk. For significant components 
requiring a full scope approach, we evaluated controls by 
performing walkthroughs over the financial reporting systems 
identified as part of our risk assessment, reviewed the accounts 
production process, and addressed critical accounting matters. 
We then undertook substantive testing on significant transactions 
and material account balances.
In order to address the audit risks identified during our planning 
procedures, we performed a full scope audit of the financial 
statements of the Parent Company and of the financial information 
of Dotdigital EMEA Limited. We performed specific targeted audit 
procedures, including analytical review, over the other components 
listed in note 15 of the financial statements. All work was carried 
out by the Group audit team.
Key audit matters
Key audit matters are those matters that, in our professional 
judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant 
assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect 
on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. These 
matters were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we 
do not provide a separate opinion on these matters. 
Opinion
We have audited the financial statements of Dotdigital Group Plc 
(the ‘Parent Company’ and its subsidiaries (the ‘Group’) for the year 
ended 30 June 2024 which comprise the Consolidated income 
statement, the Consolidated statement of comprehensive income, 
the Consolidated statement of financial position, the Company 
statement of financial position, the Consolidated statement of 
changes in equity, the Company statement of changes in equity, 
the Consolidated statement of cash flows, the Company statement 
of cash flows and notes to the financial statements, including 
significant accounting policies. The financial reporting framework 
that has been applied in their preparation is applicable law and UK 
adopted international accounting standards and as regards the 
Parent Company financial statements, as applied in accordance 
with the provisions of the Companies Act 2006.
In our opinion:
•	
The financial statements give a true and fair view of the 
state of the Group’s and of the Parent Company’s affairs as at 
30 June 2024 and of the Group’s profit for the year then ended;
•	
The Group financial statements have been properly prepared 
in accordance with UK adopted international accounting 
standards;
•	
The Parent Company financial statements have been properly 
prepared in accordance with UK adopted international 
accounting standards and as applied in accordance with the 
provisions of the Companies Act 2006; and
•	
The financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s 
Responsibilities for the audit of the financial statements section of 
our report. We are independent of the Group and Parent Company 
in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained 
is sufficient and appropriate to provide a basis for our opinion. 
Independent Auditor's Report to the Members 
of Dotdigital Group Plc
44
45
Dotdigital Group Plc
Annual Report 2023/2024
Governance

Key audit matters
How our scope addressed this matter
Valuation of intangible assets and goodwill
The Directors are required to make an assessment 
to determine whether there are impairment indicators 
relating to the Group's intangible assets and goodwill. 
The Group had intangible assets with a net book 
value of £37,556,000 as at 30 June 2024 (30 June 
2023: £19,860,000). (Note 13)
The Group had goodwill with a net book value of 
£22,278,000 as at 30 June 2024 (30 June 2023: 
£9,680,000). (Note 12)
The process for assessing whether impairment 
exists under International Accounting Standard 
(IAS) 36 ‘Impairment of Assets’ is complex. The 
process of determining the value in use, through 
forecasting cash flows related to each asset and 
the determination of the appropriate discount rate 
and other assumptions to be applied, can be highly 
judgemental and can significantly impact the results 
of the impairment review.
Based on the judgemental nature of an impairment 
review, we identified impairment of intangible assets 
and goodwill as a key audit matter.
Our audit work included, but was not restricted to: 
Obtaining management’s analysis of their assessment of whether there were any 
indicators of impairment. 
Critically assessing the impairment review performed by management. This 
included considering the life cycle, public perception through the share price of 
the Company and the fair value of intangible assets held by the Group.
Critically assessing the key assumptions used in the impairment workings and 
performing sensitivity analysis through changing the assumptions and re-running 
the cash flow forecast. 
Performing a detailed review of management’s Weighted Average Cost of Capital 
(WACC) calculations.
Critically assessing and challenging management over the appropriateness of 
the useful economic life of the intangible assets.
Evaluating the accounting policy and detailed disclosures to determine whether 
the information provided in the financial statements is compliant with the 
requirements of IAS 36 and consistent with the results of the impairment review.
Considering the appropriateness of the amortisation policy for intangible assets.
Critically assessing management’s identification of continuing Cash Generating 
Units (CGUs).
Key observations
Based on our audit work, we concluded that the intangible assets and goodwill 
held by the Group are not materially misstated at the reporting date and that 
management’s impairment assessment and reassessment of the useful economic 
life of intangible assets is appropriate.
The analysis undertaken by the directors shows that the Group is expected to 
remain cash generative and profitable based on their technology. We have obtained 
an understanding of and critically assessed the methodology used by the directors 
in performing this analysis and determined it to be appropriate.
Capitalisation and valuation of development costs
During the year, the Group capitalised development 
costs of £9,690,000 (2023: £8,729,000) within 
an internally generated development asset (note 
13). These capitalised costs are being amortised 
over five years. The development cost additions 
represent resources the Group has invested in for the 
development of new innovative technology products 
for marketing professionals. 
There is a significant degree of judgement and 
subjectivity involved in assessing whether the 
internally generated intangible asset qualifies for 
capitalisation in accordance with the requirements of 
IAS 38. We have therefore identified the capitalisation 
of development costs as a key audit matter.  
Our approach was focused on ensuring that the costs capitalised as development 
costs met the criteria for capitalisation of internally generated intangible assets 
and were directly attributable to the development of the asset in line with IAS 38. 
Our audit work included, but was not restricted to: 
Using substantive testing to select a sample of projects to ensure that they relate 
to development costs by review of timesheet data and employee contracts, 
undertaking focused discussions with project leads and agreeing to other 
supporting documentation where relevant. 
Performing a critical assessment of whether any projects which have been 
capitalised have had a research phase that can be considered separate from 
the development phase. This included selecting a sample of staff time on spent 
projects to identify any costs which should not have been capitalised.
Performing substantive analytical review on internal staff costs capitalised by 
agreeing to payroll reports for the development employees.  
Testing a sample of 3rd party development costs to supporting documentation. 
Considering whether certain administrative overhead expenditure which had been 
capitalised was directly attributable to the development of the asset. 
We also reviewed the client’s accounting policy to ensure that it is consistent with IAS 38.
Key observations
Based on our audit work, we concluded that the development costs have been 
capitalised in accordance with the requirements of IAS 38.
Key audit matters continued
Key audit matters
How our scope addressed this matter
Incorrect revenue recognition
Revenue is a significant item in the consolidated 
income statement and impacts a number of 
management’s key judgements, performance 
indicators and key strategic indicators.
The Group generated revenue of £78,973,000 
in the financial year ended 30 June 2024 (2023: 
£69,228,000) (Note 3).
There is a risk of incorrect revenue recognition due 
to fraud, arising from:
•	
Recognition of revenue in the wrong period;
•	
Revenue not being recognised in accordance 
with IFRS 15 ‘Revenue from Contracts with 
Customers’; and 
•	
Manipulation of revenues around the year-
end through management override of internal 
controls.
We therefore identified incorrect revenue recognition 
as a key audit matter.
Our audit work included, but was not restricted to: 
Evaluating and critically assessing the Group’s revenue recognition accounting 
policy to determine whether it was in compliance with IFRS 15.
Performing tests of detail on a sample of individual revenue transactions 
throughout the year across the significant revenue streams to evaluate whether 
revenue was recognised in accordance with the contract terms, the accounting 
policy and IFRS 15, having considered the principles of IFRS 15 and the commercial 
substance of the contracts. 
Performing a detailed review of the IT environment surrounding the revenue 
process to gain additional comfort over completeness and integrity of data flowing 
from the source system, Engagement Cloud, through to the accounting system. 
Substantive testing procedures included agreeing revenue transactions selected 
for testing through to supporting evidence including sales invoice, contracts, and 
cash receipts.
Reviewing material credit notes, invoices, and receipts post year end to ensure 
they were recorded in the correct accounting period.
Performing sales cut off tests to ensure revenue had been recognised in the 
correct accounting period.
Testing accrued and deferred revenue to ensure that items included within these 
balances had been recognised correctly.
In addition, we reviewed the adequacy of the disclosures in the financial statements 
in accordance with the requirements of IFRS 15.
Key observations
From our audit testing, we did not identify any material misstatements of revenue.
Acquisition accounting
The Group acquired Fresh Relevance Limited during 
the year for a total consideration of £24,519,000. 
Consequently, recognising goodwill of £12,598,000 
and other intangible assets of £17,129,000 on the 
date of acquisition, as detailed in note 12.
The Directors are required to make an assessment 
of the applicable accounting treatment of the 
acquired entity.
Due to the complex nature of this process, we 
identified the accounting for the acquisition of 
Fresh Relevance Limited as a key audit matter.
Our audit work included, but was not restricted to:
Obtaining and reviewing the Sales and Purchase Agreement and agreeing the 
relevant accounting entries.
Reviewing key estimates and judgments applied by the management to determine 
the fair value of intangibles in relation to technology, customer relationships and 
goodwill recognised as at acquisition date.
Reviewing the completion accounts of the entity acquired in the year.
Testing a sample of material and high risk balances on the completion accounts. 
This involved cut off testing on revenue and costs ensuring that they have been 
recognised correctly for the purposes of the completion accounts.
Evaluating the accounting policy and detailed disclosures to check whether 
information provided in the financial statements is compliant with the requirements 
of IFRS 3 Business Combinations.
Key observations
Based on our audit work, we concluded that acquisition accounting has been 
correctly applied in accordance with the requirements of IFRS 3 and that 
management’s year-end impairment assessment is appropriate.
We consider that the disclosures in the financial statements relating to this 
area are adequate.
Independent Auditor's Report to the Members 
of Dotdigital Group Plc continued
46
47
Dotdigital Group Plc
Annual Report 2023/2024
Strategic report

Key audit matters continued
Key audit matters
How our scope addressed this matter
Impairment of investments 
The Directors are required to make an assessment 
to determine whether the carrying value of the 
Parent Company’s investments in subsidiaries is 
recoverable. 
The Company had investments in subsidiaries of 
£43,794,000 as at 30 June 2024 (30 June 2023: 
£19,047,000) (Note 15).
The process for assessing whether impairment 
exists under UK adopted international accounting 
standards is complex. The process of determining 
the value in use through forecasting cash flows 
and the determination of the appropriate discount 
rate and other assumptions to be applied can be 
highly judgemental and can significantly impact 
the results of the impairment review.
Due to the complex nature of this process, we 
identified impairment of investments as a key 
audit matter.
Our audit work included, but was not restricted to: 
Obtaining management's cash flow forecasts utilised in management’s impairment 
assessment and critically assessing these. This included:
Reviewing the board minutes and holding discussions with management to 
understand the strategy for the subsidiaries and expectations going forward.
Challenging management’s assumptions utilised in the impairment models, 
including cash flow forecasts, growth rates and discount rates.
Performing a sensitivity analysis to check whether management’s forecasts would 
leave positive headroom if the assumptions of values increased or decreased.
Comparing the calculated value in use for the investments to the carrying value
 of each subsidiaries’ net assets to check that they are not impaired. 
Evaluating the accounting policy and detailed disclosures in the financial 
statements to check whether information provided in the financial statements 
is compliant with the requirements of IFRS and consistent with the results of 
the impairment review.   
Key observations
Based on our audit work, we concluded that the carrying value of the Company’s 
investments is not materially misstated at year-end and that management’s 
impairment assessment is appropriate.
Independent Auditor's Report to the Members 
of Dotdigital Group Plc continued
Our application of materiality
The scope and focus of our audit was influenced by our assessment 
and application of materiality. We define materiality as the 
magnitude of misstatement that could reasonably be expected to 
influence the readers and the economic decisions of the users of the 
financial statements. We use materiality to determine the scope of 
our audit and the nature, timing, and extent of our audit procedures 
and to evaluate the effect of misstatements, both individually and 
on the financial statements as a whole.
Due to the nature of the Group, we considered revenue to be the 
main focus for the readers of the financial statements, accordingly 
this consideration influenced our judgement of materiality. Based 
on our professional judgement, we determined overall materiality 
for the Group to be £789,728, based on 1% of revenue. 
Due to the nature of the Parent Company, we considered gross 
assets to be the main focus for the readers of the financial 
statements, accordingly this consideration influenced our judgement 
of materiality. Based on our professional judgement, we determined 
overall materiality for the parent Company to be £558,506, based 
on 1% of gross assets. 
On the basis of our risk assessment, together with our assessment 
of the overall control environment, our judgement was that 
performance materiality (i.e., our tolerance for misstatement 
in an individual account or balance) for the Group and Parent 
Company was 50% of overall materiality, namely £394,864 and 
£279,253 respectively. 
We agreed to report to the Audit Committee all audit differences 
in excess of £39,486 for the Group and £27,925 for the Parent 
Company, as well as differences below that threshold that, in our 
view, warranted reporting on qualitative grounds. We also reported 
to the Audit Committee on disclosure matters that we identified 
when assessing the overall presentation of the financial statements.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that 
the Directors’ use of the going concern basis of accounting in 
the preparation of the financial statements is appropriate. Our 
evaluation of the Directors’ assessment of the Group and Parent 
Company’s ability to continue to adopt the going concern basis 
of accounting included a critical assessment of the detailed cash 
flow projections prepared by the Directors which are based on 
their current expectations of trading prospects and obtaining an 
understanding of all relevant uncertainties, including those arising 
as a result of increased cost of living and the energy crisis. We 
evaluated management’s forecasting accuracy based on historical 
budgets versus actual performance.
Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group 
and Parent Company's ability to continue as a going concern for a 
period of at least twelve months from when the financial statements 
are authorised for issue. 
Our responsibilities and the responsibilities of the Directors with 
respect to going concern are described in the relevant sections of 
this report.
Other information
The other information comprises the information included in 
the annual report, other than the financial statements and our 
auditor’s report thereon. The Directors are responsible for the other 
information contained within the annual report. Our opinion on the 
financial statements does not cover the other information and, 
except to the extent otherwise explicitly stated in our report, we 
do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the 
course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a 
material misstatement in the financial statements themselves. 
If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are required 
to report that fact.
We have nothing to report in this regard. 
Opinions on other matters prescribed by the Companies Act 
2006
In our opinion the part of the Remuneration Committee report 
to be audited has been properly prepared in accordance with the 
Companies Act 2006.
In our opinion, based on the work undertaken in the course of 
the audit:
•	
The information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements 
are prepared is consistent with the Parent Company financial 
statements; and
•	
The Strategic Report and the Directors’ Report have been 
prepared in accordance with applicable legal requirements. 
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and 
the Parent Company and their environment obtained in the course 
of the audit, we have not identified material misstatements in the 
Strategic Report or the Directors’ Report. 
We have nothing to report in respect of the following matters 
where the Companies Act 2006 requires us to report to you if, 
in our opinion:
•	
Adequate accounting records have not been kept by the Parent 
Company, or returns adequate for our audit have not been 
received from branches not visited by us; or
•	
The Parent Company financial statements and the part of 
the Remuneration Committee report to be audited are not in 
agreement with the accounting records and returns; or
•	
Certain disclosures of Directors’ remuneration specified by 
law are not made; or
•	
We have not received all the information and explanations 
we require for our audit.
Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement 
set out on page 44 the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give 
a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether 
due to fraud or error.
In preparing the financial statements, the Directors are responsible 
for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the 
Group or the Parent Company or to cease operations, or have 
no realistic alternative but to do so. 
Auditor’s Responsibilities for the audit of the financial 
statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually 
or in aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements. 
A further description of our responsibilities is available on the 
FRC’s website at https://www.frc.org.uk/auditors/auditor-
assurance/auditor-s-responsibilities-for-the-audit-of-the-fi/
description-of-the-auditor's-responsibilities-for
This description forms part of our auditor’s report. 
Explanation as to what extent the audit was considered 
capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements 
in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud 
is detailed below.
The objectives of our audit in respect of fraud, are; to identify 
and assess the risks of material misstatement of the financial 
statements due to fraud; to obtain sufficient appropriate audit 
evidence regarding the assessed risks of material misstatement 
due to fraud, through designing and implementing appropriate 
responses to those assessed risks; and to respond appropriately 
to instances of fraud or suspected fraud identified during the audit. 
However, the primary responsibility for the prevention and detection 
of fraud rests with both management and those charged with 
governance of the Company.
Our approach was as follows:
•	
We obtained an understanding of the legal and regulatory 
requirements applicable to the company and considered that 
the most significant are the Companies Act 2006, UK adopted 
international  accounting standards, the rules of the Alternative 
Investment Market, and UK taxation legislation.
•	
We obtained an understanding of how the Group and Parent 
Company complies with these requirements by discussions 
with management and those charged with governance.
•	
We assessed the risk of material misstatement of the financial 
statements, including the risk of material misstatement due 
to fraud and how it might occur, by holding discussions with 
management and those charged with governance.
48
49
Dotdigital Group Plc
Annual Report 2023/2024
Strategic report

50
Independent Auditor's Report to the Members 
of Dotdigital Group Plc continued
51
Contents
Financial statements
52	 Consolidated income statement 
52	 Consolidated statement of comprehensive income 
53 Consolidated statement of financial position 
54 Company statement of financial position 
55	 Consolidated statement of changes in equity 
56	 Company statement of changes in equity 
57 Consolidated statement of cash flows 
57 Company statement of cash flows
58 Notes to the consolidated financial statements 
88	 Company information 
FINANCIAL
STATEMENTS
Explanation as to what extent the audit was considered 
capable of detecting irregularities, including fraud continued
•	
We inquired of management and those charged with 
governance as to any known instances of non-compliance 
or suspected non-compliance with laws and regulations.
•	
Based on this understanding, we designed specific appropriate 
audit procedures to identify instances of non-compliance 
with laws and regulations. This included making enquiries of 
management and those charged with governance and obtaining 
additional corroborative evidence as required.
There are inherent limitations in the audit procedures described 
above. We are less likely to become aware of instances of non-
compliance with laws and regulations that are not closely related 
to events and transactions reflected in the financial statements. 
Also, the risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion.
Use of our report
This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken for no purpose other than to 
draw to the attention of the company’s members those matters 
which we are required to include in an auditor’s report addressed 
to them. To the fullest extent permitted by law, we do not accept 
or assume responsibility to any party other than the company and 
company’s members as a body, for our work, for this report, or for 
the opinions we have formed.
Jonathan Russell 
Senior Statutory Auditor
For and on behalf of 
Moore Kingston Smith LLP 
Chartered Accountants
Statutory Auditor
6th Floor
9 Appold Street
London
EC2A 2AP
6 November 2024
50
Dotdigital Group Plc
Governance
51
Annual Report 2023/2024
Annual Report 2023/2024
51

Notes
30.06.24
£’000
30.06.23
£’000
Continuing operations
Revenue from contracts with customers
3
78,973
69,228
Cost of sales
7
(16,177)
(14,351)
Gross profit
62,796
54,877
Administrative expenses
7
(47,222)
(40,359)
Operating profit from continuing operations pre share-based 
payments, amortisation of acquired intangibles and exceptional costs
15,574
14,518
Share-based payments
29
(1,219)
(736)
Amortisation of acquired intangibles
13
(1,462)
(120)
Exceptional costs
5
(973)
(114)
Operating profit from continuing operations
11,920
13,548
Finance costs
6
(88)
(57)
Finance income 
6
1,351
895
Profit before income tax from continuing operations
7
13,183
14,386
Income tax expense
8
(2,117)
(1,791)
Profit for the year from continuing operations
11,066
12,595
Profit for the period attributable to the owners of the parent
11,066
12,595
Earnings per share from all operations (pence per share)
Basic
11
3.62
4.21
Diluted
11
3.54
4.11
Adjusted basic
11
4.82
4.53
Adjusted diluted
11
4.71
4.43

Consolidated statement of comprehensive income
For the year ended 30 June 2024
Notes
30.06.24
£’000
30.06.23
£’000
Profit for the year
11,066
12,595
Other comprehensive income 
Items that may be subsequently reclassified to profit or loss:
Exchange differences on translating foreign operations
(27)
(38)
Total comprehensive income attributable to: 
Owners of the parent
11,039
12,557
Total comprehensive income for the year
Comprehensive income from continuing operations
11,039
12,557
Notes
30.06.24
£’000
30.06.23
£’000
Assets
Non-current assets
Goodwill
12
22,278
9,680
Intangible assets
13
37,556
19,860
Property, plant and equipment
14
3,568
2,696
63,402
32,236
Current assets
Trade and other receivables
16
18,011
15,261
Cash and cash equivalents
17
42,160
52,676
60,171
67,937
Total assets
123,573
100,173
Equity attributable to the owners of the parent
Called up share capital
18
1,538
1,496
Share premium
19
12,786
7,124
Reverse acquisition reserve
19
(4,695)
(4,695)
Share-based payment reserve
19
2,835
2,591
Retranslation reserve
19
231
258
Retained earnings
19
82,505
73,536
Total equity
95,200
80,310
Liabilities
Non-current liabilities
Lease liabilities
21
2,334
1,321
Deferred tax
24
6,330
2,644
8,664
3,965
Current liabilities
Trade and other payables
20
18,348
14,629
Lease liabilities
21
746
823
Current tax payable
615
446
19,709
15,898
Total liabilities
28,373
19,863
Total equity and liabilities
123,573
100,173
The financial statements were approved and authorised for issue by the Board of Directors on 6 November 2024 and were 
signed on its behalf by:
Milan Patel
Director 
Company registration number: 06289659 (England and Wales)
Consolidated income statement 
For the year ended 30 June 2024
Consolidated statement of financial position
For the year ended 30 June 2024
52
53
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

Notes
30.06.24
£’000
Restated
30.06.23
£’000
Assets
Non-current assets
Intangible assets
13
3
–
Property, plant and equipment
14
9
9
Investments
15
43,794
19,047
43,806
19,056
Current assets
Trade and other receivables
16
11,321
5,072
Cash and cash equivalents
17
724
396
12,045
5,468
Total assets
55,851
24,524
Equity attributable to the owners of the parent
Called up share capital
18
1,538
1,496
Share premium
19
12,786
7,124
Share-based payment reserve
19
2,828
2,600
Retained earnings
19
7,057
10,969
Total equity
24,209
22,189
Liabilities
Current liabilities
Trade and other payables
20
31,642
2,335
Total liabilities
31,642
2,335
Total equity and liabilities
55,851
24,524
As permitted by section 408 of the Companies Act 2006, the Parent Company’s income statement has not been included 
in these financial statements. The loss for the Company was £1,814,895 (2023: profit of £4,459,042).
The financial statements were approved and authorised for issue by the Board of Directors on 6 November 2024 and 
were signed on its behalf by:
Milan Patel
Director 
Company registration number: 06289659 (England and Wales)
Called up
share capital
£’000
Retained 
earnings
£’000
Share 
premium
£’000
Retranslation 
reserve
£’000
Reverse 
acquisition
reserve
£’000
Share-based 
payment
reserve
£’000
Total 
equity
£’000
Balance at 1 July 2022
1,496
63,582
7,124
296
(4,695)
2,005
69,808
Transactions with owners
Dividends
–
(2,926)
–
–
–
–
(2,926)
Transfer in reserves
–
285
–
–
–
(285)
–
Deferred tax on share options
–
–
–
–
–
150
150
Share-based payments
–
–
–
–
–
721
721
Transactions with owners 
–
(2,641)
–
–
–
586
(2,055)
Total comprehensive income 
Profit for the year
–
12,595
–
–
–
–
12,595
Other comprehensive income
–
–
–
(38)
–
–
(38)
Total comprehensive income
–
12,595    
–
(38)
–
–
12,557
Balance as at 30 June 2023
1,496
73,536
7,124
258
(4,695)
2,591
80,310
Balance as at 1 July 2023
1,496
73,536
7,124
258
(4,695)
2,591
80,310
Transactions with owners
Issue of share capital
42
–
5,662
–
–
–
5,704
Dividends
–
(3,066)
–
–
–
–
(3,066)
Transfer in reserves
–
969
–
–
–
(969)
–
Deferred tax on share options
–
–
–
–
–
16
16
Share-based payments
–
–
–
–
–
1,197
1,197
Transactions with owners
42
(2,097)
5,662
–
–
244
3,851
Profit for the year
–
11,066
–
–
–
–
11,066
Other comprehensive income
–
–
–
(27)
–
–
(27)
Total comprehensive income
–
11,066
–
(27)
–
–
11,039
Balance as at 30 June 2024
1,538
82,505
12,786
231
(4,695)
2,835
95,200
•	
Share capital is the amount subscribed for shares at nominal value
•	
Retained earnings represents the cumulative earnings of the Group attributable to equity shareholders
•	
Share premium represents the excess of the amount subscribed for share capital over the nominal value net 
of the share issue expenses
•	
Retranslation reserve relates to the retranslation of foreign subsidiaries into the functional currency of the Group
•	
The reverse acquisition reserve relates to the adjustment required to account for the reverse acquisition in 
accordance with UK Adopted International Accounting Standards
•	
Share-based payment reserve relates to the charge for the share-based payment in accordance with IFRS 2 and the transfer 
on the exercise or lapsing of share options.
Company statement of financial position
For the year ended 30 June 2024 
Consolidated statement of changes in equity
For the year ended 30 June 2024 
54
55
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

Called up 
share capital
£’000
Retained 
earnings
£’000
Share 
premium
£’000
Share-baesd 
payment 
reserve
£’000
Total 
equity
£’000
Balance as at 1 July 2022
1,496
9,400
7,124
1,915
19,935
Transactions with owners
Dividends
–
(2,926)
–
–
(2,926)
Transfer in reserves
–
36
–
(36)
–
Share-based payments
–
–
–
721
721
Transactions with owners
–
(2,890)
–
685
(2,205)
Total comprehensive income
Profit for the year
–
4,459
–
–
4,459
Total comprehensive income
–
4,459
–
–
4,459
Balance as at 30 June 2023
1,496
10,969
7,124
2,600
22,189
Balance as at 1 July 2023
1,496
10,969
7,124
2,600
22,189
Issue of share capital
42
–
5,662
–
5,704
Dividends
–
(3,066)
–
–
(3,066)
Transfer in reserves
–
969
–
(969)
–
Share-based payments
–
–
–
1,197
1,197
Transactions with owners
42
(2,097)
5,662
228
3,835
Loss for the year
–
(1,815)
–
–
(1,815)
Total comprehensive loss
–
(1,815)
–
–
(1,815)
Balance as at 30 June 2024
1,538
7,057
12,786
2,828
24,209
•	
Share capital is the amount subscribed for shares at nominal value.
•	
Retained earnings represents the cumulative earnings of the Company attributable to equity shareholders.
•	
Share premium represents the excess of the amount subscribed for share capital over the nominal value net 
of the share issue expenses. 
•	
Share-based payment reserve relates to the charge for the share-based payment in accordance with IFRS 2 and the transfer 
on the exercise or lapsing of share options.
Notes
30.06.24
£’000
30.06.23
£’000
Cash flows from operating activities
Cash generated from operations
30
23,212
21,985
Interest paid
(88)
(57)
Tax paid
(2,057)
(1,119)
Net cash generated from operating activities
21,067
20,809
Cash flows from investing activities
Purchase of subsidiary net of cash acquired
12
(18,325)
–
Additional consideration for repayment of debt at acquisition
12
(607)
–
Purchase of intangible fixed assets
13
(9,709)
(8,760)
Purchase of property, plant and equipment
14
(195)
(306)
Interest received
1,351
895
Net cash flows used in investing activities
(27,485)
(8,171)
Cash flows from financing activities
Equity dividends paid
(3,066)
(2,926)
Payment of lease liabilities
(1,012)
(917)
Proceeds from share issues
7
–
Net cash flows used in financing activities
(4,071)
(3,843)
(Decrease)/Increase in cash and cash equivalents 
(10,489)
8,795
Cash and cash equivalents at beginning of year
31
52,676
43,919
Effect of foreign exchange rate changes
(27)
(38)
Cash and cash equivalents at end of year
31
42,160
52,676
Company statement of cash flows
For the year ended 30 June 2024
Notes
30.06.24
£’000
30.06.23
£’000
Cash flows from operating activities
Cash generated from operations
30
22,217
3,165
Net cash generated from operating activities
22,217
3,165
Cash used in investing activities
Purchase of investment
12
(18,823)
–
Purchase of intangible fixed assets
13
(3)
–
Purchase of property, plant and equipment
14
(4)
(6)
Net cash flows used in investing activities
(18,830)
(6)
Cash flows from financing activities
Equity dividends paid
(3,066)
(2,926)
Proceeds from share issues
7
–
Net cash flows used in financing activities
(3,059)
(2,926)
Increase in cash and cash equivalents 
328
233
Cash and cash equivalents at beginning of year
31
396
163
Cash and cash equivalents at end of year
31
724
396
Company statement of changes in equity
For the year ended 30 June 2024 
Consolidated statement of cash flows
For the year ended 30 June 2024
56
57
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

1. 	 General information
Dotdigital Group Plc (“Dotdigital”) is a public limited company 
incorporated in England and Wales and quoted on the AIM 
market. The address of the registered office is disclosed on 
the inside back cover of the financial statements. The principal 
activity of the Group is described on page 43.
2. 	 Accounting policies
Basis of preparation
The financial statements have been prepared in accordance 
with the accounting policies and presentation required by UK 
adopted International Accounting Standards, and International 
Financial Reporting Interpretations Committee (IFRIC) 
Interpretations as endorsed for use in the UK. The financial 
statements have also been prepared under the historical cost 
convention, with the exception of the valuation of share-based 
payments, financial liabilities and initial valuation of assets 
and liabilities acquired in business combinations which are 
included on a fair value basis, and in accordance with those 
parts of Companies Act 2006 that are relevant to companies 
that prepare financial statements in accordance with UK 
adopted International Accounting Standards. 
The Group has applied all accounting standards and 
interpretations issued by the International Accounting 
Standards Board (IASB) and the International Financial 
Reporting Standards (IFRS) Interpretations Committee 
effective at the time of preparing the consolidated 
financial statements.
New and amended standards adopted by the Group
IAS 1 and IFRS Practice Statement 2
Presentation of Financial Statements – amendments 
regarding the disclosure of accounting policies 
IAS 8
Accounting Policies, Changes in Accounting Estimates – 
amendments regarding the definition of accounting estimates
IAS 12
Income Taxes – amendments regarding deferred tax related 
to assets and liabilities arising from a single transaction
The adoption of these accounting standards did not have 
any effect on the Group’s Statement of comprehensive 
income, Statement of financial position or equity.
Accounting standards issued but not yet effective
The IASB has issued/revised a number of relevant standards 
with an effective date after the date of these financial 
statements. Any standards that are not deemed relevant 
to the operations of the Group have been excluded. The 
Directors have chosen not to early adopt these standards and 
interpretations and they do not anticipate that they would have 
a material impact on the Group’s financial statements in the 
period of initial application. 
	
	
	
Effective for
	
	
	
periods
	
	
	
commercing 
	
	
	
on or after
IFRS 16
Leases – amendments 
regarding lease liability in 
a sale and leaseback
1 January 2024
IAS 1
Presentation of Financial 
Statements – amendments 
regarding the classification 
of liabilities as current or 
non-current and non-current 
liabilities with covenants 
1 January 2024
IFRS 7 and 
IAS 7
Financial Instruments – 
supplier finance arrangements
1 January 2024
The financial statements are presented in sterling (£), 
rounded to the nearest thousand pounds.
Significant accounting policies
The Group has consistently applied the following accounting 
policies to all periods presented in these consolidated 
financial statements, except if mentioned otherwise. 
Basis of consolidation
The Group financial statements consolidate those of the 
Company and all its subsidiary undertakings drawn up to 
30 June 2024.
A subsidiary is an entity whose operating and financing 
policies are controlled by the Group. Subsidiaries are 
consolidated from the date on which control was transferred 
to the Group. Subsidiaries cease to be consolidated from 
the date the Group no longer has control. Intercompany 
transactions, balances and unrealised gains on transactions 
between Group companies have been eliminated on 
consolidation.
The Group applies the acquisition method to account for 
business combinations. In the statement of financial position, 
the acquiree’s identifiable assets and liabilities are initially 
recognised at their fair values at the acquisition date.
As a result of applying reverse acquisition accounting since 
30 January 2009, the consolidated IFRS financial information 
of Dotdigital Group Plc is a continuation of the financial 
information of Dotdigital EMEA Limited.
Revenue recognition
Revenue comprises the fair value of the consideration 
received or receivable for the sale of services in the ordinary 
course of the Group’s activities. Revenue is shown net of value 
added tax, returns, rebates and discounts after eliminating 
sales within the Group. All revenue is from contracts signed 
with new customers and upgrades and additional functional 
recurring revenue sold to existing contracted businesses. 
The Group recognises revenue when the amount of revenue 
can be reliably measured, and it is probable that future 
economic benefits will flow to the entity. The Group bases its 
estimates on historical results, taking into consideration the 
type of customer, the type of transaction and the specifics of 
each arrangement. For most of our revenue streams, there is a 
low level of judgement applied in determining the transaction 
price or the timing of transfer of control.
Disaggregation of revenue from contracts with customers
The Group has disaggregated revenue recognised from 
contracts based on the geographical location of the customer 
and recurring revenue profile, as management believe 
that they best depict how the nature, amount, timing and 
uncertainty of the Group’s revenue and cash flows are affected 
by economic factors. For disaggregation of revenue based on 
geographical location of customer please see the segmental 
reporting disclosure (Note 3). 
Revenue Profile
2024
£’000
2023 
£’000
Non-recurring revenue
4,590
3,837
Repeating revenue
11,665
11,013
Recurring revenue
62,718
54,378
Total
78,973
69,228
Licence fees
The Group provides an all-in-one customer experience and 
data platform (CXDP) to other businesses via a licence fee 
for the use of the Dotdigital platform. The licence fee is sold 
as a fixed price bespoke contract. The licence fee also scales 
to provide access to varying functionalities, including reporting 
and AI capabilities, within the platform. Management consider 
these functionalities to be indistinct from the licence fee. 
Revenue is recognised over time on the basis that access 
to an IP exists at any given time throughout the licence 
period. The contract price is recognised on a straight-line 
basis over the licence period. Variable consideration can be 
charged for extra capacity required under the licence. In these 
circumstances, the rules for usage-based royalties are applied 
and revenue is recognised when the performance obligation 
has been satisfied (charged in line with the contract as the 
usage occurred). 
Message plans
Message plans allow businesses to send a fixed amount 
of messages for a fixed fee. The plans are considered to 
be a combined performance obligation with the Dotdigital 
licence as they are not distinct in the context of the contract. 
Revenue is therefore recognised in line with the licence fee. 
Management believe that if they were to apply an accounting 
policy in which the messages were considered to be a 
separate performance obligation, this would not have a 
material impact. Overage fees can be incurred where message 
plans have been exceeded or have not been purchased in 
advance. In these circumstances the rules for usage-based 
royalties are applied and revenue is recognised when the 
performance obligation has been satisfied (charged in line 
with the contract as the usage occurred). For overages fees 
where management do not consider it possible to forecast and 
recognise revenue having regard to the variable consideration 
constraint, extra capacity not purchased in advance is charged 
in line with the contract as usage occurs.
Professional services
Professional services are considered to have a human element 
and can include training, design, build, support work and 
onboarding. Revenue is recognised over time on the basis that 
the customer benefits from the service as it is provided. The 
output method is used to assess the stage of completion of 
each service at the reporting date. Judgement is required to 
determine the stage of completion. A review of deliverables by 
management and the professional services team is undertaken 
at the reporting date and considered together with time elapsed. 
Management believes that this provides a faithful depiction of 
the transfer of goods based on prior experience.
There are occasions when these services are provided at no 
cost as part of the contract sold. The services provided for no 
charge are recognised at the price stated within the latest price 
list and accounted for as separate performance obligations 
when the service occurs. The amount allocated to the services 
is deducted from the contract value and the remainder of the 
contract value is spread evenly over the term of the contract. 
Integration licence fees
A licence to access a strategic partner’s platform through an 
integration with the Dotdigital platform. Revenue is recognised 
over time on the basis that access to an IP exists at any given 
time throughout the licence period. The contract price is 
recognised on a straight-line basis over the licence period. 
Contract assets and contract liabilities 
Costs to obtain a contract relate to sales commissions paid 
to staff and commissions paid to strategic partners for 
referrals or integrations to their platforms. The costs are 
deferred as contract assets and are amortised on a systematic 
basis consistent with the pattern or transfer of services to 
which the asset relates.
Where a customer prepays their contract in advance of 
commencement, the value of the consideration received 
is initially recognised as a contract liability. Revenue is 
subsequently recognised as the performance obligations 
are met.
Going concern
The Directors are required to satisfy themselves that it is 
reasonable for them to conclude whether it is appropriate to 
prepare the financial statements on a going concern basis, 
and as part of that process they have followed the Financial 
Reporting Council’s guidelines (“Guidance on the Going 
Concern Basis of Accounting and Reporting on Solvency 
and Liquidity Risk” issued April 2016).
The Group’s business activities together with factors that are 
likely to affect its future development and position are set out 
in the Chairman’s report, the Chief Executive Officer’s report 
and financial review and the Directors’ report. Budgets and 
detailed profit and loss forecasts that look beyond 12 months 
from the date of these consolidated financial statements have 
been approved and used to ensure that the Group can meet its 
liabilities as they fall due. 
The Directors have made various assumptions in preparing 
these forecasts, using their view of both the current and future 
economic conditions that may impact on the Group during 
the forecast period. 
The Directors, at the time of approving the financial 
statements, have a reasonable expectation that the Company 
and the Group have adequate resources to continue in 
operational existence for the foreseeable future. Thus, they 
continue to adopt the going concern basis of accounting in 
preparing the financial statements.
Operating profit
Operating profit is stated after charging operating expenses 
but before finance costs and finance income.
Dividends
Provision is made for the amount of any dividend declared, 
being appropriately authorised and no longer at the discretion 
of the Company, on or before the end of the reporting period 
but not distributed at the end of the reporting period.
Goodwill
Goodwill represents the excess of the fair value of the 
consideration over the fair values of the identifiable net 
tangible and intangible assets acquired and is allocated 
to cash generating units.
Notes to the consolidated financial statements
For the year ended 30 June 2024
58
59
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

2. 	 Accounting policies continued
Under IFRS 3 “Business Combinations”, goodwill arising on 
acquisitions is not subject to amortisation but is subject to 
annual impairment testing. Any impairment is recognised 
immediately in the income statement and not subsequently 
reversed.
Investments in subsidiaries
Investments are held as non-current assets at cost less any 
provision for impairment. Where the recoverable amount of 
the investment is less than the carrying amount, impairment 
is recognised.
Intangible assets
Intangible assets are recorded as separately identifiable 
assets and recognised at historical cost less any accumulated 
amortisation. These assets are amortised over their useful 
economic lives of four to five years, with the charge included
in administrative expenses in the income statement.
Intangible assets are reviewed for impairment annually. 
Impairment is measured by determining the recoverable 
amount of an asset or cash generating unit (CGU) which is the 
greater of its value in use and its fair value less costs to sell. 
In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate 
that reflects current market assessments of the time value 
of money and the risks specific to the asset or CGU. For the 
purpose of impairment testing, assets that cannot be tested 
individually are grouped together into the smallest group of 
assets that generates cash inflows from continuing use that 
are largely independent of the cash inflows of other assets 
or CGUs.
•	
Domain names
Acquired domain names are shown at historical cost. 
Domain names have a finite life and are carried at cost 
less accumulated amortisation. Amortisation is calculated 
using straight-line method to allocate the cost of domain 
names over their useful lives of four years.
•	
Software
Acquired software and websites are shown at historical 
cost. They have a finite life and are carried at cost less 
accumulated amortisation. Amortisation is calculated 
using straight-line method to allocate the cost of software 
and websites over their useful lives of four to five years.
•	
Intellectual Property
Acquired intellectual property is shown at historical 
cost. Intellectual property has a finite life and is carried 
at cost less accumulated amortisation. Amortisation is 
calculated using straight-line method to allocate the cost 
of intellectual property over its useful life of five years.
•	
Product development
Product development expenditure is capitalised when it 
is considered that there is a commercially and technically 
viable product, the related expenditure is separately 
identifiable and there is a reasonable expectation that the 
related expenditure will be exceeded by future revenues. 
Following initial recognition, product developments are 
carried at cost less any accumulated amortisation and 
any accumulated impairment losses. The useful lives 
of these intangible assets are assessed to have a finite 
life of five years. Amortisation is charged on assets with 
finite lives, and until economic benefit can be received and 
recognised, this expense is taken to the income statement 
and useful lives are reviewed on an annual basis. 
Amortisation is charged from the point when the asset 
is available for use.
Other development expenditures that do not meet 
these criteria are recognised as an expense as incurred. 
Capitalised development costs are recorded as intangible 
assets and amortised from the point at which they are 
ready for use on a straight-line basis over their useful life.
Costs incurred on development projects (relating to the 
design and testing of new or improved products) are 
recognised as intangible assets when the following 
criteria as detailed in IAS 38 ‘Intangible Assets’ are fulfilled:
•	
It is technically feasible to complete the intangible 
asset so that it will be available for use or resale;
•	
Management intends to complete the intangible asset 
and use or sell it;
•	
There is an ability to use or sell the intangible asset;
•	
It can be demonstrated how the intangible asset will 
generate possible future economic benefits;
•	
Adequate technical, financial and other resource 
to complete the development and to use or sell the 
intangible asset are available; and
•	
The expenditure attributable to the intangible asset 
during its development can be reliably measured.
•	
Technology
Technology represents the cost that would be incurred 
to build the entire Fresh Relevance platform had the 
acquisition not occurred. The useful life of the intangible 
assets are assessed to have a finite life of 8 years. 
Amortisation is charged on assets with finite lives, and 
until economic benefit can be received and recognised, this 
expense is taken to the income statement and useful lives 
are reviewed on an annual basis. Amortisation is charged 
from the point when the asset is available for use.
•	
Customer relationships
This represents the value of customer contracts within 
Fresh Relevance. The useful life of the intangible assets 
are assessed to have a finite life of 13 years. Amortisation 
is charged on assets with finite lives, and until economic 
benefit can be received and recognised, this expense 
is taken to the income statement and useful lives are 
reviewed on an annual basis. Amortisation is charged over 
the lifetime of the customer contract.
Impairment of non-financial assets (excluding goodwill)
At each balance sheet date, the Group reviews the carrying 
amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have 
suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in order to 
determine the extent of the impairment loss (if any). Where 
the asset does not generate cash flows that are independent 
from other assets, the Group estimates the recoverable 
amount of the cash generating unit to which the asset belongs. 
An intangible asset with an indefinite useful life is tested for 
impairment annually and whenever there is an indication that 
the asset may be impaired.
Property, plant and equipment
Tangible non-current assets are stated at historical cost less 
accumulated depreciation. Historical cost includes expenditure 
that is directly attributable to the acquisition of the items.
Subsequent costs are included in the assets’ carrying amount 
or recognised as a separate asset, as appropriate, only when 
it is probable that future economic benefits are associated 
with the item will flow to the company and the cost of the item 
can be measured reliably. The carrying amount of the replaced 
part is derecognised. All other repairs and maintenance 
are charged to the income statement during the financial 
period in which they are incurred. Depreciation is provided 
at the following rates in order to write off each asset over its 
estimated useful life and is based on the cost of assets less 
residual value. Significant components of individual assets 
are assessed and if a component has a useful life that is 
different from the remainder of that asset, that component 
is depreciated separately.
Right of use assets:	
over the term of the lease
Leasehold improvements: 
over the term of the lease
Fixtures and fittings: 
25% on cost
Computer equipment: 
25%-33.3% on cost

The assets’ residual values and useful economic lives are 
reviewed and adjusted, if appropriate, at each reporting date. 
An asset’s carrying amount is written down immediately to its 
recoverable amount if the asset’s carrying amount is greater 
than its estimated recoverable value.
Gains and losses on disposals are determined by comparing 
the proceeds with the carrying amount and are recognised 
within other (losses) or gains in the income statement.
Capital management
The Group manages its capital to ensure it is able to 
continue as a going concern while maximising the return to 
stakeholders through the optimisation of the debt and equity 
balance. The capital structure of the Group consists of cash 
equivalents and equity attributable to the owners of the parent 
as disclosed in the statement of changes in equity.
Taxation
The tax expense for the year comprises current and deferred 
tax. Tax is recognised in the income statement, to the extent 
that it relates to items recognised in other comprehensive 
income or directly in equity. In this case, the tax is also 
recognised in other comprehensive income or directly in 
equity, respectively. 
Dotdigital EMEA Limited and Fresh Relevance Limited qualify 
to prepare R&D tax credit claims under the SME scheme and 
to account for them under IAS 12 ‘Income Taxes’.
Current tax
Current taxes are based on the results shown in the financial 
statements and are calculated according to local tax rules, 
using tax rates enacted or substantially enacted by the balance 
sheet date.
Deferred taxation
Deferred income tax is provided in full, using the liability 
method, on temporary differences arising between the tax 
bases of assets and liabilities and their carrying amounts 
in the financial statements.
Deferred income tax assets are recognised to the extent that 
it is probable that future taxable profit will be available against 
which the temporary difference will be utilised.
Deferred income tax is determined using tax rates that have 
been enacted or substantially enacted by the balance sheet 
date and are expected to apply when the related deferred 
income asset is realised or deferred income tax liability
is settled.
Leases
Leases are recognised as a right-of-use asset and a 
corresponding liability at the date at which the leased asset 
is available for use by the Group. Each lease payment is 
allocated between the liability and finance cost. The finance 
cost is charged to the income statement over the lease period 
so as to produce a constant periodic rate of interest on the 
remaining balance of the liability for each period. The right-of-
use asset is depreciated over the shorter of the asset’s useful 
life and the lease term on a straight-line basis.
Assets and liabilities arising from a lease are initially measured 
on a present value basis. Lease liabilities include the net 
present value of the following lease payments:
•	
Fixed payments (including in-substance fixed payments), 
less any lease incentives receivable;
•	
Variable lease payment that are based on an index 
or a rate;
•	
Amounts expected to be payable by the lessee under 
residual value guarantees;
•	
The exercise price of a purchase option if the lessee is 
reasonably certain to exercise that option, and; 
•	
Payments of penalties for terminating the lease, if the 
lease term reflects the lessee exercising that option.
The lease payments are discounted using the interest rate 
implicit in the lease. If that rate cannot be determined, the 
lessee’s incremental borrowing rate is used, being the rate 
that the lessee would have to pay to borrow the funds 
necessary to obtain an asset of similar value in a similar 
economic environment with similar terms and conditions.
Right-of-use assets are measured at cost comprising the 
following: 
•	
The amount of the initial measurement of lease liability;
•	
Any lease payments made at or before the 
commencement date less any lease incentives received;
•	
Any initial direct costs; and
•	
Restoration costs.
Payments associated with short-term leases and leases of 
low-value assets are recognised on a straight-line basis as 
an expense in the income statement. Short-term leases are 
leases with a lease term of 12 months or less. Low-value 
assets, being less than £5,000, comprise IT equipment and 
small items of office furniture.
Extension and termination options
Extension and termination options are included in a number 
of property and equipment leases across the Group. These 
terms are used to maximise operational flexibility in terms of 
managing contracts. The majority of extension and termination 
options held are exercisable only by the Group and not by the 
respective lessor. None of the total lease payments made in 
the period to 30 June 2024 were optional.
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
60
61
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

(a) 	Assets and liabilities for each balance sheet presented 
are translated at the closing rate at the date of that 
balance sheet;
(b) 	Income and expenses for each income statement are 
translated at average exchange rates (unless this average 
is not a reasonable approximation of the cumulative effect 
of the rates prevailing on the transaction dates, in which 
case income and expenses are translated at the rate on 
the dates of the transactions); and
(c) 	All resulting exchange differences are recognised in 
other comprehensive income.
Equity
Share capital is the amount subscribed for shares at their 
nominal value.
Share premium represents the excess of the amount 
subscribed for the share capital over the nominal value 
of the respective shares net of share issue expenses.
Retained earnings represent the cumulative earnings of 
the Group attributable to equity shareholders.
The reverse acquisition reserve relates to the adjustment 
required by accounting for the reverse acquisition in 
accordance with IFRS 3 ‘Business combinations’.
The retranslation reserve represents the cumulative exchange 
differences on the retranslation of foreign subsidiaries into 
the functional currency. 
The share-based payment reserve relates to the charge for 
share-based payment in accordance with IFRS 2 ‘Share-based 
Payment’ plus the movement on the exercise or lapsing of 
share options.
Share-based payments
For equity-settled share-based payment transactions the 
Group, in accordance with IFRS 2 ‘Share-based Payment’ 
measures their value, and the corresponding increase in 
equity, indirectly, by reference to the fair value of the equity 
instruments granted. The fair value of those equity instruments 
is measured at the grant date. For options granted after 
2019, a Monte Carlo model is used to measure the fair use 
of options granted that are subject to a TSR performance 
condition. A Black Scholes model is used to measure the fair 
use of all other options granted. The expense is apportioned 
over the vesting period of the financial instrument and is 
based on the number which is expected to vest and the fair 
value of those financial instruments at the date of grant. If the 
equity instruments granted vest immediately, the expense is 
recognised in full.
Functional currency translation
•	
Functional and presentation currency
Items included in the financial statements of the Company 
are measured using the currency of the primary economic 
environment in which the entity operates (functional 
currency), which is mainly pounds sterling (£) and it is 
this currency the financial statements are presented in.
•	
Transaction and balances
Foreign currency transactions are translated into the 
functional currency using exchange rates prevailing at the 
dates of the transactions. Foreign exchange gains and 
losses resulting from the settlement of such transactions 
and from the translation at the year end exchange rates 
of monetary assets and liabilities denominated in foreign 
currencies are recognised in the income statement.
Employee benefit costs
The Group operates a defined contribution pension 
scheme. Contributions payable by the Group’s pension 
scheme are charged to the income statement in the period 
in which they relate.
Segment reporting
Operating segments are reported in a manner consistent 
with the internal reporting provided to the chief operating 
decision maker, who is responsible for allocating resources 
and assessing performance of the operating segments as 
identified by the Board of Directors.
Foreign currency exchange rate risk
The Group has certain investments in foreign operations, 
whose net assets are exposed to foreign currency translation 
risk. As well as naturally mitigating this risk by offsetting its 
cost base in the same currencies where possible, currency 
exposure arising from the net assets of the Group’s foreign 
operations is managed through cash balances denominated 
in the relevant foreign currencies.
The Group is mainly exposed to the US Dollar, Australian 
Dollar, Singaporean Dollar, Euro, South African Rand and 
Polish Zloty currencies.
The table below details the Group’s sensitivity to a 10% increase 
or decrease in Sterling against the relevant foreign currencies. 
10% is the sensitivity rate which represents management’s 
assessment of the reasonable possible change in foreign 
exchange rates. The sensitivity analysis includes only outstanding 
foreign currency denominated monetary items and adjusts their 
translation at the period end of a 10% change in foreign currency 
rates. A positive number below indicates an increase in profit 
where Sterling strengthens 10% against the relevant currency. For 
a 10% weakening of Sterling against the relevant currency, there 
would be an equal and opposite impact on the profit and other 
equity, and the balances below would be negative or positive.
	
	
	
30.06.24	
30.06.23	
	
	
	
£’000	
£’000
US Dollar	
66	
68
Australian Dollar	
15	
17
Singaporean Dollar	
(23)	
(42)
Euro	
	
6	
4
Belarusian Ruble	
–	
(8)
South African Rand	
9	
9
Polish Zloty	
17	
11
	
	
	
90	
59

Accounting estimates and judgements
The Group makes certain estimates and assumptions 
regarding the future. Estimates and judgements are continually 
evaluated based on historical experience and other factors, 
including expectations of future events that are believed to 
be reasonable under the circumstances. In the future, actual 
experience may differ from these estimates and assumptions. 
The judgements that have a significant risk of causing a 
material adjustment to the carrying amounts of assets and 
liabilities within the next financial year are discussed below: 
Critical judgements 
(a) 	Capitalisation of development costs – refer to note 13
Our business model is underpinned by our email and data-
driven omnichannel marketing automation platform. Internal 
activities are continually undertaken to enhance and maintain 
the product in a bid to stay ahead of our competition. 
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
2. 	 Accounting policies continued
In determining the lease term, management considers all 
facts and circumstances that create an economic incentive 
to exercise an extension option, or not exercise a termination 
option. Extension options (or periods after termination 
options) are only included in the lease term if the lease 
is reasonably certain to be extended (or not terminated). 
Potential future cash outflows have not been included in 
the lease liability because it is not reasonably certain that 
the leases will be extended (or not terminated), the amount 
of these cash flows is uncertain as several rounds of rent 
reviews are due before this extension date.
Financial instruments
Financial assets and financial liabilities are recognised on 
the statement of financial position when an entity becomes 
a party to the contractual provisions of the instruments. 
Financial assets and financial liabilities are initially measured 
at fair value. Transaction costs that are directly attributable 
to the acquisition or issue of financial assets and financial 
liabilities (other than financial assets and financial liabilities at 
fair value through profit or loss) are added to or deducted from 
the fair value of the financial assets or financial liabilities, as 
appropriate, on initial recognition. Transaction costs directly 
attributable to the acquisition of financial assets or financial 
liabilities at fair value through profit or loss are recognised 
immediately in the income statement.
Financial assets
The Group’s accounting policies for financial assets are set 
out below.
Management determine the classification of its financial 
assets at initial recognition depending on the purpose for 
which the financial assets were acquired and, where allowed 
and appropriate, revaluate this designation at every reporting 
date.
All financial assets are recognised on a trade date when, 
and only when, the Group becomes a party to the contractual 
provisions of an instrument. When financial assets are 
recognised initially, they are measured at fair value plus 
transaction costs, except for those finance assets classified 
as at fair value through profit or loss (‘FVTPL’), which 
are initially measured at fair value. Financial assets are 
classified into the following specified categories: financial 
assets at FVPL, ‘amortised cost’ or ‘fair value through other 
comprehensive income’ (‘FVOCI’). The classification depends 
on the nature and purpose of the financial assets and is 
determined at the time of recognition.
Financial assets are assessed for indicators of impairment 
at each balance sheet date. Financial assets are impaired 
where there is objective evidence that, as a result of one 
or more events that occurred after the initial recognition of 
the financial asset, the estimated future cash flows of the 
investment have been impacted. 
For certain categories of financial asset, such as trade 
receivables, assets that are assessed not to be impaired 
individually, the Group recognises lifetime expected credit 
losses (‘ECL’) when there has been a significant increase in 
credit risk since initial recognition. The Group applies the 
simplified approach to measuring expected credit losses.
On derecognition of a financial asset measured at amortised 
cost, the difference between the asset’s carrying amount 
and the sum of the consideration received and receivable 
is recognised in profit or loss. 
•	
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank and 
on hand, demand deposits with banks and other financial 
institutions, and short-term, highly liquid investments that 
are readily convertible into known amounts of cash and 
which are subject to an insignificant risk of changes in value, 
having a maturity period of 95 days or less at the date of 
acquisition. Bank overdrafts that are repayable on demand 
and form an integral part of the Group’s cash management 
are also included as a component of cash and cash 
equivalents for the purpose of the consolidated statement of 
cash flows. Short-term highly liquid investments that have a 
maturity of up to 95 days are classified as cash equivalents. 
Management believe that both the financial position and 
liquidity of the Group are made clearer for the reader when 
all cash and cash equivalent items are analysed together.
•	
Trade receivables
Trade receivables are recognised initially at the lower 
of their original invoiced value and recoverable amount. 
A provision is made when it is likely that the balance will 
not be recovered in full. Terms on receivables range from 
30 to 90 days.
•	
Financial liabilities and equity
Financial liabilities and equity are recognised on the 
Group’s statement of financial position when the Group 
becomes a party to a contractual provision of an 
instrument. Financial liabilities and equity instruments 
issued by the Group are classified according to the 
substance of the contractual arrangements entered into 
and the definitions of a financial liability and an equity 
instrument. An equity instrument is any contract that 
evidences a residual interest in the assets of the Group 
after deducting all of its liabilities. Equity instruments 
issued by the Group are recognised at the proceeds 
received, net of transaction costs.
The Group’s financial liabilities include trade payables, 
accrued liabilities and lease liabilities.
•	
Trade payables
Trade payables are recognised initially at fair value and 
subsequently measured at amortised cost using the 
effective interest method. Terms on accounts payable 
range from 10 to 90 days.
Foreign currency risk
Currency risk is the risk that the holding of foreign currencies 
will affect the Group’s position as a result of a change in 
foreign currency exchange rates. The Group has no significant 
foreign currency risk as most of the Group’s financial assets 
and liabilities are denominated in functional currencies of 
relevant Group entities. Accordingly, no quantitative market 
risk disclosures or sensitivity analysis for currency risks have 
been prepared.
The results and financial position of all the Group entities 
(none of which has the currency of a hyper-inflationary 
economy) that have a functional currency different from the 
presentation currency are translated into the presentation 
currency as follows:
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Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

Notes to the consolidated financial statements continued
For the year ended 30 June 2024
2. 	 Accounting policies continued
Management review the work of developers during the 
period and make the following judgements: 
•	
Internal work relating to product development is 
reviewed against IAS 38 criteria and will be capitalised 
if management consider that the criteria have 
been met; 
•	
Internal work relating to the maintenance of existing 
products is expensed to the income statement and 
accounted for in payroll costs. 
(b) 	Valuation of goodwill and intangible assets arising 
from acquisition – refer to note 12
The recognition of business combinations requires the 
excess of the purchase price of acquisitions over the net 
book value of assets acquired to be allocated to the assets 
and liabilities of the acquired entity. The Group makes 
judgements and estimates in relation to the fair value 
allocation of the purchase price. If any unallocated portion 
is positive it is recognised as goodwill and if negative, it is 
recognised in the consolidated income statement. 
Judgement is required in determining the fair value of 
identifiable assets, liabilities and contingent assets and 
liabilities assumed in a business combination and the 
fair value of the consideration payable. Calculating the 
fair values involves the use of significant estimates and 
assumptions, including expectations about future cash 
flows, discount rates and the lives of assets following 
purchase.
Other estimates and assumptions
Estimates and assumptions used by the business that do 
not have a significant risk of causing a material adjustment 
to the carrying amounts of assets and liabilities within the 
next financial year are discussed below:
(a)	 Impairment of goodwill
The Directors have carried out a detailed impairment 
review in respect of goodwill. The Group assesses at 
each reporting date whether there is an indication that 
an asset may be impaired, by considering the net present 
value of discounted cash flow forecasts which have been 
discounted at 15.08% (2023: 4.28%). This has increased 
as a result of the increase in the cost equity which was 
impacted by the increase in the share price at the year 
end compared to last year and the increase in dividend 
growth rate. The cash flow projections are based on the 
assumption that the Group can realise projected sales. 
A prudent approach has been applied with no residual 
value being factored.
Further details on the estimates and assumptions we 
make in our annual impairment testing of goodwill are 
included in note 12 to the financial statements. At the 
period end, based on the assumptions, there was no 
indication of impairment to the carrying value of goodwill.
(b)	 Share-based compensation 
Key management believe that there will not be only one 
acceptable choice for estimating the fair value of share-
based payment arrangements. The judgements and 
estimates that management apply in determination of the 
share-based compensation are summarised as follows: 
Selection of a valuation model;
•	
Making assumptions used in determining the 
variables used in a valuation model: 
i. 	 expected life 
ii. 	 expected volatility 
iii. 	 expected dividend yield 
iv. 	 interest rate 
Further detail on the estimates and assumptions we make 
in our share-based compensation are included in note 29 
to the financial statements. The charge made to income 
statement for period is also disclosed there.
(c) 	Depreciation and amortisation 
The Group depreciates right of use assets, short leasehold, 
fixtures and fittings, computer equipment and amortises 
customer relationships, technology, computer software, 
internally generated development costs and domain 
names on a straight-line method over the estimated useful 
lives. The estimated useful lives reflect the Directors’ 
estimate of the periods that the Group intends to derive 
future economic benefits from the use of the Group’s 
right of use assets, short leasehold, fixtures and fittings, 
computer equipment, customer relationships, technology, 
computer software, internally generated development 
costs and domain names. 
(d) 	Bad debt provision 
We perform ongoing credit evaluations of our customers 
and grant credit based upon past payment history, financial 
condition and anticipated industry conditions. Customer 
payments are regularly monitored and a provision for doubtful 
accounts is established based upon specific situations and 
overall industry conditions. Hence the provision is maintained 
for potential credit losses based upon management’s 
assessment of the expected collectability of all accounts 
receivable. In making this assessment, management take 
into consideration (i) any circumstances of which we are 
aware regarding a customer’s inability to meet its financial 
obligations and (ii) our judgements as to potential prevailing 
economic conditions in the industry and their potential impact 
on the Group’s customers.
Where a general provision is set then specific rationale will 
be set against this which will be a combination of looking at 
historical data to ascertain the percentage of debt which goes 
bad. Plus set against debts within a specific business sector 
which might be facing financial difficulty, thereby leading to a 
deemed higher risk of defaulting on their debts. 
(e) 	Lease accounting – incremental borrowing rate
IFRS 16 ‘Leases’ requires lease payments to be discounted 
using the lessee’s incremental borrowing rate. The Group’s 
incremental borrowing rate, as at the date of adoption of 
IFRS 16, has been based on local commercial bank loans. 
Management have taken the view that specific costs of 
borrowing should be applied to each lease as this reflects 
the different economic conditions within each geography 
and hence is more representative of the funding facilities 
available in those countries. 
Exceptional items
Where items of income and expense are of such size, nature 
or incidence that their disclosure is relevant to explain the 
performance of the company for the period, the nature and 
amount of such items should be disclosed separately.
3. 	 Segmental reporting
Dotdigital’s single line of business remains the provision intuitive software as a service (SaaS) via an all-in-one customer 
experience and data platform (CXDP). In the previous years Dotdigital had two lines of business; the additional line being 
communication platform as a service (CPaaS). The chief operating decision maker considers the Group’s segments to be 
by geographical location, this being EMEA, US and APAC operations as shown in the tables that follow:
Geographical revenue and results (from all operations)
30.06.24
EMEA
£’000
US
£’000
APAC 
£’000
Total 
£’000
Income statement
Revenue
59,731
12,082
7,160
78,973
Gross profit
45,576
10,737
6,483
62,796
Profit/(loss) before income tax
12,390
1,159
(366)
13,183
Total comprehensive income/(loss) attributable 
to the owners of the parent
10,690
991
(642)
11,039
Financial position
Total assets
113,894
8,552
1,127
123,573
Net current assets
36,777
2,843
842
40,462
Revenue from external customers is attributed to the geographical segments noted above based on the customers’ location. 
There were no customers who account for more than 10% of revenue (2023: none).
All revenue is from contracts signed with new customers and upgrades and additional functional recurring revenue sold 
to existing contracted clients. Revenue from contracts is recognised under percentage of completion method based on 
a percentage of services performed to date as a percentage of the total services to be performed.
30.06.23
EMEA
£’000
US
£’000
APAC 
£’000
Total 
£’000
Income statement
Revenue
52,338
10,862
6,028
69,228
Gross profit
39,773
9,702
5,402
54,877
Profit/(loss) before income tax
14,067
921
(602)
14,386
Total comprehensive income/(loss) attributable 
to the owners of the parent
12,522
686
(651)
12,557
Financial position
Total assets
95,742
4,170
261
100,173
Net current assets/(liabilities)
50,620
2,647
(1,228)
52,039
The Company is domiciled in the UK, its consolidated non-current assets, other than financial instruments and deferred tax 
assets are as follows:
30.6.24
£’000
30.6.23 
£’000
United Kingdom
62,867
31,661
Rest of the World
535
575
63,402
32,236
64
65
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

7. 	 Profit from continuing operations
Costs by nature
Profit from continuing operations has been arrived at after charge and crediting:
30.06.24
£’000
30.06.23
£’000
Outsourcing and tech infrastructure
16,177
14,351
Total cost of sales
16,177
14,351
30.6.24
£’000
30.6.23
£’000
Direct marketing
3,328
3,004
Partner commission
1,795
1,109
Staff-related costs (inc Directors’ emoluments)
27,336
23,544
Auditor’s remuneration
128
140
Amortisation of intangibles*
7,691
6,458
Depreciation charge*
974
1,025
Legal, professional and consultancy fees
977
840
Computer expenditure
1,432
1,081
Bad debts
459
(193)
Foreign exchange losses
90
593
Travel and subsistence costs
483
421
Office running
599
465
Insurance
274
214
Staff welfare
604
535
Bank and credit card charges
477
431
Telephone
122
128
Subscriptions
50
53
Recruitment fees
60
214
Other costs
343
297
Total administrative expenses
47,222
40,359
During the year the Group obtained the following services from the Group’s auditor at costs detailed below:
30.06.24
£’000
30.06.23
£’000
Fees payable to the Company’s auditor for the audit of Parent Company 
and consolidated financial statements
20
41
Fees payable to the Company’s auditor for other services
– audit of Company subsidiaries
104
63
– review of interim accounts
4
4
– overrun of prior year audit services
–
32
128
140
* Both amortisation of intangibles and depreciation charge will not agree to the relevant notes as these numbers exclude 
amounts capitalised as development expenditure, amounts included in exceptional costs and amounts in cost of sales.
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
4. 	 Employees and Directors
30.06.24
£’000
30.06.23
£’000
Wages and salaries
30,529
26,290
Social security costs
3,231
2,744
Other pension costs
824
671
34,584
29,705
The average monthly number of employees during the year is as follows:
30.06.24
30.06.23
Directors
5
4
Sales and marketing
226
193
Product development and system engineers
161
126
Administration
59
61
451 
384 
Included in the total employees cost above, £7,315,285 (2023: £6,581,768) was capitalised in relation to internally generated 
development costs.
5. 	 Exceptional costs
Exceptional costs incurred in the year relate to professional acquisition costs £389,000 (2023: £100,000), employers NI 
paid on the exercise of LTIPs by a member of the leadership team £143,000 (2023: £nil), severance payment as a result of a 
departmental restructure £430,000 (2023: £nil) and professional fees related to the valuation of share options and review of 
long-term incentive plan £11,000 (2023: £14,000). 
6. 	 Net finance income
30.06.24
£’000
30.06.23
£’000
Deposit account interest
1,351
895
Finance income
1,351
895
Interest on lease liabilities
(81)
(81)
Other net interest payable
(28)
–
Interest capitalised
21
24
Finance expense
(88)
(57)
Net finance income
1,263
838
66
67
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

8. 	 Income tax expense
Analysis of the tax charge from continuing operations:
30.06.24
£’000
30.06.23
£’000
Current tax on profits for the year
2,030
1,448
Foreign tax suffered
301
266
Changes in estimates related to prior years
48
38
Deferred tax on origination and reversal of timing differences
(262)
39
2,117
1,791
Factors affecting the tax charge: 

30.06.24
£’000
30.06.23
£’000
Profit on ordinary activities from all operations before tax
13,183
14,386
Profit on ordinary activities multiplied by the standard rate of corporation 
  tax in the UK: 25% (2023: 25%)
3,296
3,597
Effects of:
Adjustment in respect of prior years
(67)
(46)
Expenses not deductible
300
66
Research and development enhanced claim
(1,469)
(1,761)
Income not taxable
(1)
(18)
Share options
55
78
Amounts not recognised and previously unrecognised
(4)
_
Tax rate changes
1
(160)
Effects of overseas tax rates
8
35
Other
(2)
–
Total tax charge for the year
2,117
1,791
Deferred tax was calculated using the rate 25% (2023: 25%). For further details on deferred tax see note 24.
Taxation for each region is calculated at the rates prevailing in the respective jurisdiction.
The effective tax rate in the period was 16.06% (2023: 12.44%). UK deferred balances have been recognised at 25% 
in the period (2023: 25%). 
9. 	 Profit of Parent Company
The profit and loss account of the Parent Company is not presented as part of these financial statements. The Parent 
Company’s loss for the financial year was £1,814,895 (2023: profit of £4,459,042).
10.	Dividends
Amounts recognised as distributions to equity holders in the period.
30.06.24
£’000
30.06.23
£’000
Paid dividend for year end 30 June 2023 of 1.00p (2022: 0.98p) per share
3,066
2,926
Proposed dividend for the year end 30 June 2024 of 1.10p (2023: 1.00p) per share
3,392
3,050
The proposed final dividend is subject to approval by the shareholders at the Annual General Meeting and has not been included 
as a liability in these financial statements. 
11.	Earnings per share
Earnings per share data is based on the consolidated profit using and the weighted average number of shares in issue of the 
Parent Company. Basic earnings per share are calculated by dividing the earnings attributable to ordinary shareholders by the 
weighted average number of ordinary shares outstanding during the period.
Diluted earnings per share is calculated using the weighted average number of shares adjusted to assume the conversion of 
all dilutive potential ordinary shares. Adjusted earnings per share is based on the consolidated profit deducting the acquisition 
related exceptional costs and share-based payment.
A number of non-IFRS adjusted profit measures are used in this Annual Report and financial statements. Adjusting items are 
excluded from our headline performance measures by virtue of their size and nature, in order to reflect management’s view of 
the performance of the Group. Summarised below is a reconciliation between statutory results to adjusted results. The Group 
believes that alternative performance measures such as adjusted EBITDA are commonly reported by companies in the markets 
in which it competes and are widely used by investors in comparing performance on a consistent basis without regard to factors 
such as depreciation and amortisation, which can vary significantly depending upon accounting methods (particularly when 
acquisitions have occurred), or based on factors which do not reflect the underlying performance of the business. The adjusted 
profit after tax earnings measure is also used for the purpose of calculating adjusted earnings per share.
Reconciliations to earnings figures used in arriving at adjusted earnings per share are as follows:
From all operations
30.06.24
£’000
30.06.23
£’000
Profit for the year attributable to the owners of the parent
11,066
12,595
Amortisation of acquisition-related intangible fixed assets (see note 13)
1,462
120
Professional acquisition costs (see note 5)
389
100
Other exceptional costs (see note 5)
584
14
Share-based payment (see note 29)
1,219
736
Adjusted profit for the year attributable to the owners of the parent
14,720
13,565
Management does not consider the above adjustments to reflect the underlying business performance. The other exceptional 
costs relate to professional fees.  
30.06.24


From all operations


Earnings
£’000
Weighted
average
number of
shares

Per share
Amount
Pence
Basic EPS
Profit for the year attributable to the owners of the parent
11,066
305,472,095
3.62
Adjusted basic EPS
Adjusted profit for the year attributable to the owners of the parent
14,720
305,472,095
4.82
Options and warrants
–
7,192,298
–
Diluted EPS
Profit for the year attributable to the owners of the parent
11,066
312,664,393
3.54
Adjusted diluted EPS
Adjusted profit for the year attributable to the owners of the parent
14,720
312,664,393
4.71
30.06.23


From all operations


Earnings
£’000
Weighted
average
number of
shares

Per share
Amount
Pence
Basic EPS
Profit for the year attributable to the owners of the parent
12,595
299,216,130
4.21
Adjusted basic EPS
Adjusted profit for the year attributable to the owners of the parent
13,565
299,216,130
4.53
Options and warrants
–
7,219,476
–
Diluted EPS
Profit for the year attributable to the owners of the parent
12,595
306,435,606
4.11
Adjusted diluted EPS
Adjusted profit for the year attributable to the owners of the parent
13,565
306,435,606
4.43
Weighted average number of shares 
30.06.24
Shares
30.06.23
Shares
Basic EPS
305,472,095
299,216,130
Diluted EPS
312,664,393
306,435,606
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
68
69
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

12.	Goodwill
Group
30.06.24
£’000
30.06.23
£’000
Cost
At 1 July
13,192
13,192
Additions
12,598
–
At 30 June
25,790
13,192
Impairment
At 1 July
3,512
3,512
At 30 June
3,512
3,512
Net book value
22,278
9,680
On 11 September 2023, the Group acquired all the voting rights of Fresh Relevance Limited for a purchase consideration 
of £18.8m in cash and £5.7m in shares in exchange for all Fresh Relevance Limited shares. Further consideration of £0.6m 
was paid at acquisition to aid Fresh Relevance Limited in the repayment of debt.
The Directors believe the acquisition will:
•	
Accelerate Dotdigital’s CXDP roadmap, bringing highly complementary cross-channel personalisation and website 
technology together with technical expertise.
•	
Increase the Group’s addressable market, enabling the acquisition of higher value customers and supporting customer 
retention by providing the means to expand its role in existing customers’ technology stacks.
•	
Add over £6.0m of annual revenues, of which 93% are recurring SaaS revenue, and £0.6m annual EBITDA before 
integration costs.
•	
Create revenue and cost synergies over the medium term and is expected to be earnings enhancing in the financial 
year ending 30 June 2025.
Goodwill of £12.6m was recognised on the acquisition, being the excess of the purchase consideration over the fair value 
of net assets acquired as set out below.
Fair value of assets acquired
 £’000 
Assets
Non-current assets
Intangibles assets
17,129
Property, plant and equipment
22
17,151
Current assets
Trade and other receivables
808
Tax asset
118
Cash and cash equivalents
498
1,424
Total assets
18,575
 £’000 
Liabilities
Non-current liabilities
Deferred tax
3,974
3,974
Current liabilities
Trade and other payables
2,680
2,680
Total liabilities
6,654
Total fair value of assets acquired
11,921
Goodwill
12,598
Consideration in cash
18,823
Consideration in ordinary shares
5,696
Total consideration
24,519
Consideration transferred settled in cash
18,823
Cash and cash equivalents acquired
(498)
Net cash outflow on acquisition
18,325
Goodwill is allocated to the Group's cash generating unit (CGUs) identified, being Dotdigital. 
Goodwill arising on business combinations is not amortised but is reviewed for impairment on an annual basis, or more 
frequently if there are indications that goodwill may be impaired. Goodwill acquired in a business combination is allocated, 
at acquisition, to CGUs that are expected to benefit from that business combination.
The carrying amount of goodwill relates to the Group's trading activity and business segment. This has been tested for 
impairment during the current period by comparison with the recoverable amounts of the CGU. Recoverable amounts for 
CGUs are based on the higher of value in use and fair value less costs to sell. The recoverable amounts of the CGU have been 
determined from value in use calculations. These calculations use pre-tax cash flow projections based on financial budgets 
approved by management covering a five-year period. Cash flows beyond the five-year period are extrapolated using the 
estimated growth rate for the continuing operations of the Group. These long-term growth rates are management’s estimates. 
The discount rates used are pre-tax and reflect specific risks relating to the continuing operations of the Group. 
The key assumptions for the value in use calculations are those regarding discount rates, growth rates, and expected changes 
in margins. 
Discount rate
Management estimates discount rates using pre-tax rates that reflect the current market assessment of the time value of 
money and the risks specific to the CGUs. The pre-tax discount rate used to calculate the value in use is 15.08% (2023: 4.28%). 
This has increased as a result of the increase in the cost equity which was impacted by the increase in the share price at the 
year end compared to last year and the increase in dividend growth rate.
Growth rates
The growth rate is stated as the compound annual growth rates in the initial five years for the continuing operations of the Group 
which are then used for impairment testing. These are performed using the projected cash flows based on budgets approved 
by management over a five-year period. Cash flow projections from the sixth year onwards are based on an estimated constant 
growth rate. The growth rate used to calculate the value in use is 9% (2023: 11%) and the same rate has been used as the long-
term constant growth rate.
Gross profit margin
Changes in income and expenditure are based on experience and expectations of the future changes in the market. The 
impairment review is based on these estimated gross profit margins which were included with the budgets approved by 
management over a five-year period. From the sixth year onwards, an assumed constant margin is used. The gross profit
margin used to calculate the value in use in 80% (2023: 73%).
The valuations indicate sufficient headroom such that a reasonably possible change in key assumptions would not result 
in impairment of goodwill.
Sensitivity analysis
The principal variables used, being both the discount rate and growth rates, these would need to change before an impairment 
is required, this being 109% (2023: 145%) discount rate and growth rate of -4% (2023: -5%).
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
70
71
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

13.	Intangible assets
Group

Technology 
£’000
Customer 
relationships 
£’000
Intellectual 
property
£’000
Computer 
software
£’000
Internally 
generated 
development
costs
£’000
Domain 
names
£’000
Totals
£’000
Cost
At 1 July 2023
1,200
1,205
55
1,080
50,359
51
53,950
Additions
–
–
3
16
9,690
–
9,709
Acquisition
7,251
9,878
–
–
–
–
17,129
At 30 June 2024
8,451
11,083
58
1,096
60,049
51
80,788
Amortisation
At 1 July 2023
670
1,205
47
980
31,151
37
34,090
Amortisation 
  for the year
850
612
1
49
7,629
1
9,142
At 30 June 2024
1,520
1,817
48
1,029
38,780
38
43,232
Net book value
At 30 June 2024
6,931
9,266
10
67
21,269
13
37,556

Technology 
£’000
Customer 
relationships 
£’000
Intellectual 
property
£’000
Computer
software
£’000
Internally 
generated 
development
costs
£’000
Domain 
names
£’000
Totals
£’000
Cost
At 1 July 2022
1,200
1,205
55
1,056
41,651
46
45,213
Additions
–
–
–
26
8,729
5
8,760
Disposals
–
–
–
(1)
(17)
–
(18)
Exchange 
differences
–
–
–
(1)
(4)
–
(5)
At 30 June 2023
1,200
1,205
55
1,080
50,359
51
53,950
Amortisation
At 1 July 2022
550
1,205
46
899
24,778
37
27,515
Amortisation 
  for the year
120
–
1
82
6,375
–
6,578
Disposals
–
–
–
–
(2)
_
(2)
Exchange 
differences
–
–
–
(1)
–
_
(1)
At 30 June 2023
670
1,205
47
980
31,151
37
34,090
Net book value
At 30 June 2023
530
–
8
100
19,208
14
19,860
Development cost additions represent resources the Group has invested in the development of new, innovative and 
ground-breaking technology products for marketing professionals. This platform allows them to create, send and automate 
marketing campaigns. Following development of the products the Group licences the use of the platform.
Technology represents the cost that would be incurred to build the entire Comapi and Fresh Relevance platforms had 
the acquisitions not occurred. Customer relationships represent the value of customer contracts within Comapi and 
Fresh Relevance. 
Company
Intellectual 
property
£’000
Cost
At 1 July 2023
–
Additions
3
Foreign currency translation
–
At 30 June 2024
3
Depreciation
As at 1 July 2023
–
Depreciation for the year
–
At 30 June 2024
–
Net book value
At 30 June 2024
3
14.	Property, plant and equipment
Group
Right of use 
assets
£000
Leasehold 
improvements
£’000
Fixtures &
 fittings
£’000
Computer
equipment
£’000
Totals
£’000
Cost
At 1 July 2023
5,209
685
612
2,998
9,504
Additions
1,857
–
–
195
2,052
Acquisitions
–
–
2
20
22
Re-measurement of existing lease liabilities
8
–
–
–
8
Disposals
(1,959)
–
–
–
(1,959)
Exchange differences
3
–
1
5
9
At 30 June 2024
5,118
685
615
3,218
9,636
Depreciation
At 1 July 2023
3,220
596
555
2,437
6,808
Depreciation for the year
894
45
14
265
1,218
Disposals
(1,959)
–
–
–
(1,959)
Exchange differences
–
–
–
1
1
At 30 June 2024
2,155
641
569
2,703
6,068
Net book value
At 30 June 2024
2,963
44
46
515
3,568
Right of use 
assets
£000
Leasehold 
improvements
£’000
Fixtures &
 fittings
£’000
Computer
equipment
£’000
Totals
£’000
Cost
At 1 July 2022
5,555
731
773
3,102
10,161
Additions
406
3
53
250
712
Disposals
(719)
(46)
(200)
(323)
(1,288)
Re-measurement of existing lease liabilities
(33)
–
–
–
(33)
Exchange differences
–
(3)
(14)
(31)
(48)
At 30 June 2023
5,209
685
612
2,998
9,504
Depreciation
At 1 July 2022
3,055
593
736
2,492
6,876
Depreciation for the year
873
52
23
278
1,226
Disposals
(719)
(46)
(190)
(311)
(1,266)
Re-measurement of existing lease liabilities
14
–
–
–
14
Exchange differences
(3)
(3)
(14)
(22)
(42)
At 30 June 2023
3,220
596
555
2,437
6,808
Net book value
At 30 June 2023
1,989
89
57
561
2,696
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
72
73
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

14.	Property, plant and equipment continued
Included in the net carrying amount of property, plant and equipment are the right-of-use assets as follows: 
Properties
£’000
Motor vehicles
£’000
Totals
£’000
Cost
As at 1 July 2023
5,014
195
5,209
Termination of leases
(1,959)
–
(1,959)
Additions
1,772
85
1,857
Re-measurement of existing lease liabilities
8
–
8
Foreign currency translation
3
–
3
At 30 June 2024
4,838
280
5,118
Depreciation
As at 1 July 2023
3,034
186
3,220
Depreciation for the year
852
42
894
Termination of leases
(1,959)
–
(1,959)
At 30 June 2024
1,927
228
2,155
Net book value
At 30 June 2024
2,911
52
2,963
Properties
£’000
Motor vehicles
£’000
Totals
£’000
Cost
As at 1 July 2022
5,400
155
5,555
Termination of leases
(719)
–
(719)
Additions
366
40
406
Re-measurement of existing lease liabilities
(33)
–
(33)
Foreign currency translation
–
–
–
At 30 June 2023
5,014
195
5,209
Depreciation
As at 1 July 2022
2,906
149
3,055
Depreciation for the year
836
37
873
Termination of leases
(719)
–
(719)
Re-measurement of existing lease liabilities
14
–
14
Foreign currency translation
(3)
–
(3)
At 30 June 2023
3,034
186
3,220
Net book value
At 30 June 2023
1,980
9
1,989
Company
Computer 
equipment
£’000
Cost
As at 1 July 2023
17
Additions
4
Foreign currency translation
–
At 30 June 2024
21
Depreciation
As at 1 July 2023
8
Depreciation for the year
4
At 30 June 2024
12
Net book value
At 30 June 2024
9
Computer 
equipment
£’000
Cost
As at 1 July 2022
11
Additions
6
Foreign currency translation
–
At 30 June 2023
17
Depreciation
As at 1 July 2022
4
Depreciation for the year
4
At 30 June 2023
8
Net book value
At 30 June 2023
9
15.	Investments
Company
Shares in 
Group 
undertakings
30.06.24
£’000
Shares in 
Group 
undertakings
30.06.23
£’000
Cost
At 1 July
22,837
22,116
Additions
25,717
721
Disposals
–
–
At 30 June
48,554
22,837
Impairment
At 1 July
3,790
3,754
Impairment (Lapsed share options)
970
36
At 30 June
4,760
3,790
Net book value
At 30 June
43,794
19,047
The Group’s or the Company’s investments at the balance sheet date in the share capital of companies include the following: 
Subsidiaries
Nature of business
Class of share
Proportion of
voting power
held directly %
Dotdigital EMEA Limited
All-in-one customer experience and data platform
Ordinary
100
Dotdigital Inc
All-in-one customer experience and data platform
Ordinary
100
Dotdigital APAC Pty Limited
All-in-one customer experience and data platform
Ordinary
100
Dotdigital B.V.
All-in-one customer experience and data platform
Ordinary
100
Dotdigital Development SA Pty
Development hub
Ordinary
100
Dotdigital SG Pte Limited
All-in-one customer experience and data platform
Ordinary
100
Dynmark International Ltd
Non-trading
Ordinary
100
Dotdigital Poland S.p. z.o.o
Development hub
Ordinary
100
Fresh Relevance Ltd
Cross-channel personalisation platform
Ordinary
100
Fresh Relevance Inc
Cross-channel personalisation platform
Ordinary
100
All of the above subsidiaries have been included within the consolidated results, however Dynmark International Ltd and Fresh 
Relevance Limited were exempt from audit by virtue of s479A of Companies Act 2006. Dotdigital EMEA Limited, Dynmark International 
Ltd and Fresh Relevance Ltd were incorporated in England and Wales. Dotdigital Inc was incorporated in Delaware (US), Fresh 
Relevance Inc was incorporated in Delaware (US), Dotdigital APAC Pty Limited was incorporated in New South Wales (Australia), 
Dotdigital B.V. was incorporated in Netherlands, Dotdigital SG Pte Ltd was incorporated in Singapore, Dotdigital Development SA Pty 
was incorporated in South Africa, and Dotdigital Poland S.p. z.o.o was incorporated in Poland. 
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
74
75
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

15.	Investments continued
Subsidiary 
Registered office
Dotdigital EMEA Ltd 
 No.1 London Bridge, London SE1 9BG
Dynmark International Ltd 
 No.1 London Bridge, London SE1 9BG
Fresh Relevance Ltd 
 No.1 London Bridge, London SE1 9BG
Dotdigital Inc 
 16192 Coastal Highway, Lewes, Delaware 19958-9776, County of Sussex, USA
Fresh Relevance Inc 
 6 Liberty Square, Unit 248, Boston, MA 02109, USA
Dotdigital APAC Pty Ltd 
 60/2 O’Connell Street, Parramatta, New South Wales 2150, Australia
Dotdigital SG Pte Ltd 
 6001 Beach Road, 11-06 Golden Mile Tower, 199589 Singapore 
Dotdigital Development SA Pty Ltd 
 BDO Building,  Wanderers Office Park, 52 Corlett Drive, Illovo, Johannesburg 2196, 
	
	
	
	South Africa
Dotdigital B.V.	
	Spaces Amstel, Mr. Treublaan 7, Amsterdam, 1097DP, Netherlands
Dotdigital Poland S.p. z.o.o 
 Al. Jana Pawla II 22, 00-133 Warsaw, Poland
16. Trade and other receivables
Group
Company
30.06.24
£’000
30.06.23
£’000
30.06.24
£’000
Restated*
30.06.23
£’000
Current:
Trade receivables
14,026
11,487
181
–
Less: Provision for impairment of trade receivables
(1,621)
(1,305)
–
–
Trade receivables – net
12,405
10,182
181
–
Other receivables
61
29
–
–
Amounts owed by Group undertakings
–
–
10,944
4,967
VAT
–
–
150
34
Prepayments and contract assets
5,545
5,050
46
71
18,011
15,261
11,321
5,072
* See note 35.
Amounts owed by Group undertakings have been reviewed for impairment in accordance with IFRS 9. The Group undertaking 
has excess cash and is able to make full payment upon request. Management are therefore satisfied that an impairment is 
not required.
Included within Group prepayments is an amount of £326,827 (2023: £255,846) in relation to deferred commission which 
is considered to be long term. 
The Group has applied IFRS 9 simplified approach to measuring expected credit losses, the balances have been assessed 
based on each entitiy’s ability to repay amounts owed.  
On that basis, the loss allowance as at 30 June 2024 and 30 June 2023 was determined as follows for trade receivables: 
Current
£’000
30-60 days
£’000
60-90 days
£’000
Over 90 days
£’000
Total
£’000
As at 30 June 2024
Trade receivables
7,353
3,560
809
2,304
14,026
Provision for impairment
102
24
269
1,226
1,621
Expected loss rate
1%
1%
33%
53%
Current
£’000
30-60 days
£’000
60-90 days
£’000
Over 90 days
£’000
Total
£’000
As at 30 June 2023
Trade receivables
6,320
2,629
871
1,667
11,487
Provision for impairment
68
11
171
1,055
1,305
Expected loss rate
1%
1%
20%
63%
No expected credit losses have been recognised on contract assets. 
Further details on the above can be found in note 22.
17.	Cash and cash equivalents
Group
Company
30.06.24
£’000
30.06.23
£’000
30.06.24
£’000
30.06.23
£’000
Cash at bank
9,701
17,534
724
396
Short-term deposit accounts
32,459
35,142
–
–
42,160
52,676
724
396
Further details on the above can be found in note 22. 
18.	Called up share capital
Allotted, issued, fully paid number 
Nominal
value
30.06.24
£’000
30.06.23
£’000
307,508,354 (2023: 299,216,130)
£0.005
1,538
1,496
1,538
1,496
During the reporting period the Company undertook the following transactions involving the issuing of share capital:
On 11 September 2023 6,862,684 shares were issued as part of the consideration for Fresh Relevance Limited shares. The 
shares had a nominal value of £34,000 and a share premium value of £5,662,000. See note 12 and 19.
On 3 November 2023 an employee exercised their share options increasing the issued share capital by 437,500 shares. 
On 18 December 2023 an employee exercised their share options increasing the issued share capital by 741,647 shares.
On 28 March 2024 an employee exercised their share options increasing the issued share capital by 250,393 shares.
19.	Reserves
Group
Retained
earnings
£’000
Share
premium
£’000
Reverse 
acquisition 
reserve
£’000
Retranslation 
reserve
£’000
Share-based 
payment
reserve
£’000
Totals
£’000
As at 1 July 2023
73,536
7,124
(4,695)
258
2,591
78,814
Issue of share capital
–
5,662
–
–
–
5,662
Dividends
(3,066)
–
–
–
–
(3,066)
Profit for the year
11,066
–
–
–
–
11,066
Transfer of reserves
969
–
–
–
(969)
–
Deferred tax on share options
–
–
–
–
16
16
Other comprehensive income: 
  Currency translation
– 
–
–
(27)
–
(27)
Share-based payment
–
–
–
–
1,197
1,197
Balance as at 30 June 2024
82,505
12,786
(4,695)
231
2,835
93,662
Retained
earnings
£’000
Share
premium
£’000
Reverse 
acquisition 
reserve
£’000
Retranslation 
reserve
£’000
Share-based 
payment
reserve
£’000
Totals
£’000
As at 1 July 2022
63,582
7,124
(4,695)
296
2,005
68,312
Dividends
(2,926)
–
–
–
–
(2,926)
Profit for the year
12,595
–
–
–
–
12,595
Transfer of reserves
285
–
–
–
(285)
-
Deferred tax on share options
–
–
–
–
150
150
Other comprehensive income: 
  Currency translation
– 
–
–
(38)
–
(38)
Share-based payments
–
–
–
–
721
721
Balance as at 30 June 2023
73,536
7,124
(4,695)
258
2,591
78,814
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
76
77
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

19.	Reserves continued
Company
Retained
earnings
£’000
Share
premium
£’000
Share-based 
payment
 reserve
£’000
Totals
£’000
As at 1 July 2023 
10,969
7,124
2,600
20,693
Issue of share capital
–
5,662
–
5,662
Dividends
(3,066)
–
–
(3,066)
Profit for the year
(1,815)
–
–
(1,815)
Transfer in reserves
969
–
(969)
–
Share-based payments
–
–
1,197
1,197
As at 30 June 2024
7,057
12,786
2,828
22,671
Retained
earnings
£’000
Share
premium
£’000
Share-based 
payment
reserve
£’000

Totals
£’000
As at 1 July 2022 
9,400
7,124
1,915
18,439
Dividends
(2,926)
–
–
(2,926)
Profit for the year
4,459
–
–
4,459
Transfer in reserves
36
–
(36)
–
Share-based payments
–
–
721
721
As at 30 June 2023
10,969
7,124
2,600
20,693
20.	Trade and other payables
Group
Company
30.06.24
£’000
30.06.23
£’000
30.06.24
£’000
Restated*
30.06.23
£’000
Current:
Trade payables
2,262
2,175
52
–
Social security and other taxes
688
588
–
–
Other payables
214
170
–
–
Amounts owed to Group undertakings
–
–
31,492
2,133
VAT
1,202
730
–
–
Accruals and contract liabilities
13,982
10,966
98
202
18,348
14,629
31,642
2,335
* See note 35.
Further details on liquidity and interest rate risk can be found in note 2. 
Contract liabilities at 30 June 2024 were £7,937,000. Included within revenue is £1,751,000 relating to contract liabilities of 
£5,750,000 that had been recognised at 30 June 2023 (£1,322,000 was included within revenue in the year ended 30 June 2023, 
which related to contract liabilities recognised at 30 June 2022). Contract liabilities have significantly increased during the year 
due to an uplift in customers who have chosen to pay upfront on their contracts. 
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
21.	Leasing liabilities
Group
Properties
£’000
Motor 
vehicles
£’000
Totals
£’000
As at July 2023
2,118
26
2,144
Additions
1,772
85
1,857
Principal repayments
(967)
(45)
(1,012)
Interest
78
3
81
Re-measurement of existing lease liabilities
8
–
8
Foreign currency translation
2
–
2
At 30 June 2024
3,011
69
3,080
Current
722
24
746
Non-current
2,289
45
2,334
At 30 June 2024
3,011
69
3,080
Group
Properties
£’000
Motor 
vehicles
£’000
Totals
£’000
As at July 2022
2,540
36
2,576
Termination of leases
(4)
–
(4)
Additions
366
41
407
Principal repayments
(864)
(53)
(917)
Interest
79
2
81
Foreign currency translation
1
–
1
At 30 June 2023
2,118
26
2,144
Current
797
26
823
Non-current
1,321
–
1,321
At 30 June 2023
2,118
26
2,144
The properties are office leases located in various locations where the term ranges from one to ten years. The motor vehicles 
are company cars offered to senior staff where the term is always three years.
78
79
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

22. 	Financial instruments and risk management
The Group’s activities expose it to a number of financial risks that include credit risk, liquidity risk, currency risk and interest 
rate risk. These risks and the Group’s policies for managing them have been applied consistently during the year and are set 
out below.
The Group holds no financial or other non-financial instruments other than those utilised in the working operations of the 
Group and that are listed in this note. It is the Group’s policy not to trade in derivative contracts.
Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument rate risk arises, are as follows:
–	 Trade receivables
–	 Cash and cash equivalents
–	 Trade and other payables
– Lease liabilities
Financial instruments by category
The following table sets out the financial instruments as at the reporting date:
Group
Company
30.06.24
£’000
30.06.23
£’000
30.06.24
£’000
Restated*
30.06.23
£’000
Financial assets at amortised cost
Trade and other receivables
12,466
10,211
181
–
Amounts owed to Group undertakings
–
–
10,944
2,834
Cash and cash equivalents
42,160
52,676
724
396
54,626
62,887
11,849
3,230
Group
Company
30.06.24
£’000
30.06.23
£’000
30.06.24
£’000
Restated*
30.06.23
£’000
Financial liabilities at amortised cost
Trade payables
2,262
2,175
52
–
Accrued liabilities and other payables
6,260
5,380
98
202
Amounts owed from Group undertakings
–
–
31,492
2,133
Lease liabilities
3,080
2,144
–
–
11,602
9,699
31,642
2,335
* See note 35.
General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the 
effective implementation of the objectives and policies to the Operational Risk Committee. The Audit and Risk Committee and in 
turn the Board receives quarterly reports from the Operational Risk Committee, through which it reviews the effectiveness of the 
processes put in place and the appropriateness of the objectives and policies it sets.
The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the 
Company’s competitiveness and flexibility. Further details regarding these policies are set out below:
Interest rate risk
The Group’s interest rate risk arises from interest-bearing assets and liabilities. The Group has in place a policy of maximising 
finance income by ensuring that cash balances earn a market rate of interest offsetting where possible cash balances, and 
by forecasting and financing its working capital requirements. As at the reporting date the Group was not exposed to any 
movement in interest rates as it has no external borrowings and therefore is not exposed to interest rate risk. No sensitivity 
analysis has been prepared.
The Group’s working capital requirements are managed through regular monitoring of the overall cash position and regularly 
updated cash flow forecasts to ensure there are sufficient funds available for its operations.
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
Liquidity risk
The Group’s working capital requirements are managed through regular monitoring of the overall position and regularly updated 
cash flow forecasts to ensure there are funds available for its operations. Management forecasts indicate no new borrowing 
facilities will be required in the upcoming financial period.
Trade and other payables of £9,267,366 (2023: £8,377,583) are expected to mature in less than a year. 
Credit risk
Credit risk arises principally from the Group’s trade receivables, as there are no trade receivables within the Company, which 
comprise amounts due from customers. Prior to accepting new customers, a credit check is obtained. As at 30 June 2024 
there were no significant debts past their due period which had not been provided for. The maturity of the Group’s trade 
receivables is as follows:
30.06.24
£’000
30.06.23
£’000
0-30 days
146
609
30-60 days
578
664
More than 60 days
2,649
1,184
3,373
2,457
The maturity of the Group’s provision for impairment is as follows:
30.06.24
£’000
30.06.23
£’000
0-30 days
126
68
30-60 days
269
11
More than 60 days
1,289
1,226
1,684
1,305
The movement in the provision for the impairment is as follows:
30.06.24
£’000
30.06.23
£’000
As at 1 July
1,305
1,892
Receivables written off in the year
459
(193)
Unused amount reversed
(80)
(394)
As at 30 June
1,684
1,305
As of 30 June 2024, no other receivables or contract assets were impaired (2023: £nil). 
The Group minimises its credit risk by profiling all new customers and monitoring existing customers of the Group for changes 
in their initial profile. The level of trade receivables older than the average collection period of 45 days, consisted of a value of 
£3,685,294 (2023: £2,203,244) of which £1,288,148 (2023: £1,219,374) was provided for. The Group felt that the remainder 
would be collected post year-end as they were with long-standing relationships, and the risk of default is considered to be low 
and write-offs due to bad debts are extremely low. The Group has no significant concentration of credit risk, with the exposure 
spread over a large number of customers.
The credit risk on liquid funds is low as the counterparts are banks with high credit ratings assigned by international credit rating 
bodies. The majority of the Group’s cash holdings are held at NatWest Bank, Investec Bank Plc and HSBC Bank Plc, which have 
A, B and A+ credit ratings respectively.
The carrying value of both financial assets and liabilities approximates to fair value.
80
81
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

22. 	Financial instruments and risk management continued
Capital policy
The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern in order to provide 
optimal returns for shareholders and to maintain an efficient capital structure to reduce the cost of capital.
In doing so the Group’s strategy is to maintain a capital structure commensurate with a strong credit rating and to retain 
appropriate levels of liquidity headroom to ensure financial stability and flexibility. To achieve this, the Group monitors key 
credit metrics, risk and fixed charge cover to maintain this position. In addition the Group ensures a combination of appropriate 
short-term and long-term liquidity headroom. 
During the year the Group had a short-term loan balance of £nil (2023: £nil) and amounts payable over one year are £nil 
(2023: £nil). The Group had a strong cash reserve to utilise for any short-term capital requirements that were needed.
The Group has continued to look for further long-term investments or acquisitions and therefore, to maintain or re-align the 
capital structure, the Group may adjust when dividends are paid to shareholders, return capital to shareholders, issue new 
shares or borrow from lenders.
Foreign currency exchange rate risk
Refer to foreign currency exchange rate risk under note 2 on page 63.
Maturities of financial liabilities
The tables below analyse the Group’s financial liabilities into relevant maturity groupings based on their contractual maturities 
for all non-derivative financial liabilities (the Group does not hold any derivative financial instruments in the current or prior 
financial year).
The amounts disclosed in the table are the contractual undiscounted cash flows. Balances due within 12 months equal their 
carrying balances as the impact of the discounting is not significant.
<6 months
£’000
6 to 12 months
£’000
1 to 2 years
£’000
2 to 5 years
£’000
Total 
contractual 
cash flows 
carrying 
amounts
£’000
Contractual maturities at 30 June 2024
Trade and other payables
11,400
–
–
–
11,400
Lease liabilities
467
442
862 
 1,704 
3,475
Total non-derivatives
11,867
442
862
1,704
14,875
<6 months
£’000
6 to 12 months
£’000
1 to 2 years
£’000
2 to 5 years
£’000
Total 
contractual 
cash flows 
carrying 
amounts
£’000
Contractual maturities at 30 June 2023
Trade and other payables
8,873
–
–
–
8,873
Lease liabilities
474
415
426 
 955 
2,270
Total non-derivatives
9,347
415
426
955
11,143
23.	Reconciliation of liabilities arising from financing activites
30.06.24
£’000
30.06.23
£’000
As at 1 July
2,144
2,576
Cash flows
(1,012)
(917)
Interest
81
81
Foreign exchange movement
2
1
Lease additions, terminations and re-measurements
1,865
403
As at 30 June
3,080
2,144
24.	Deferred tax
Deferred tax liability
Acquired
intangibles
£’000
Accelerated
capital
allowances
£’000
Short-term
timing
differences
£’000
R&D relief
in excess of
amortisation
£’000
Share-
based
payments
£’000
Tax
Losses
£’000
Total
£’000
At 1st July 2022
163
82
(82)
3,181
(453)
(136)
2,755
(Credit)/charge to the 
consolidated income 
statement
(30)
(22)
(18)
350
(176)
(65)
39
(Credit) to the consolidated 
statement of changes in equity
–
–
–
–
(150)
–
(150)
At 1st July 2023
133
60
(100)
3,531
(779)
(201)
2,644
Acquired
4,282
5
(14)
–
–
(309)
3,964
(Credit)/charge to the 
consolidated income 
statement
(366)
(20)
(7)
261
17
(147)
(262)  
(Credit) to the consolidated 
statement of changes in equity
–
–
–
–
(16)
–
  (16)
At 30 June 2024
4,049
45
(121)
3,792
(778)
(657)
6,330
30.06.24
£’000
30.06.23
£’000
As at 1 July
2,644
2,755
Acquired
3,964
–
Current year provision
(278)
(111)
6,330
2,644
The following is the analysis of the deferred tax balances after any offset:
30.06.24
£’000
30.06.23
£’000
Deferred tax assets
(1,556)
(1,080)
Deferred tax liabilities
7,886
3,724
6,330
2,644
Deferred tax provision relates to taxes to be levied by the same authority on the same entity expected to be settled at the 
same time. As such deferred tax assets and liabilities have been offset. 
25.	Capital commitments
The Company and Group have no Capital commitments as at the year end. (2023: £nil).
26.	Contingent liabilities
The Company and Group have no Contingent liabilities as at the year end. (2023: £nil).
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
82
83
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

27.	Related party disclosures
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and 
are not disclosed in this note.
Key management personnel
30.06.24
£’000
30.06.23 
£’000
Aggregate emoluments
1,288
1,191
Company contributions to money purchase pension scheme
27
22
Share-based payments from the LTIP options granted
313
248
1,628
1,461
The Board of Directors are deemed to be key management personnel. Details of Directors’ emoluments are provided in the 
Remuneration Committee report on page 41. 
Information in relation to the highest paid Director is as follows:
30.06.24
£’000
30.06.23 
£’000
Salaries
714
698
Other benefits
5
4
Pension costs
19
19
Share-based payments on the LTIP options granted
239
224
977
945
The number of Directors for whom retirement benefits are accruing under defined contribution pension schemes amounted to 2 
(2023: 2).
Company
The following transactions were carried out with related parties
30.06.24
£’000
30.06.23 
£’000
Year end balances arising from sales/purchase of 
services
Dotdigital EMEA Limited
Subsidiary
Receivables
10,337
4,968
Dotdigital EMEA Limited
Subsidiary
(Payables)
(31,491)
(2,133)
Fresh Relevance Limited
Subsidiary
Receivables
607
-
(20,547)
2,835
The receivables and payables are unrestricted in nature and bear no interest. No provisions are held against receivables 
from related parties.
IAS 24 Related Party Disclosure (Revised) allows disclosure exemption of transactions between wholly-owned subsidiaries 
that are eliminated on consolidation.
28.	Ultimate controlling party
There is no ultimate controlling party of the Group. Dotdigital Group Plc acts as the Parent Company to Dotdigital EMEA 
Limited, Dotdigital Inc, Dotdigital APAC Pty Limited, Dotdigital B.V., Dotdigital Development SA Pty Ltd, Dotdigital SG Pte. Limited, 
Dynmark International Limited, Dotdigital Poland S.p. z.o.o, Fresh Relevance Limited and Fresh Relevance Inc.
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
29.	Share-based payment transactions
The measurement requirements of IFRS 2 have been implemented in respect of share options that were granted after 7 
November 2002. The expense recognised for share-based payment made during the year is £1,196,972 (2023: £721,070) 
and £22,248 movement in the provision of NI (2023: £15,003).
Vesting conditions of the options dictate that employees must remain in the employment of the Group for the whole period 
to qualify. 
Movement in issued share options during the year
The table below illustrates the number and weighted average exercise price (WAEP) of, and movements in, share options 
during the period. The options outstanding at 30 June 2024 had a WAEP of 44.23p (2023: 36.91p) and a weighted average 
contracted life of 8.86 years (2023: 7.27 years) and their exercise prices ranged from 0.5p to 181.2p. All share options are 
settled in form of equity issued.
30.06.24
30.06.23
No of options
WAEP
No of options
WAEP
Outstanding at the beginning of the period
7,512,423
36.91p
6,059,337
49.04p
Granted during the year
4,244,955
40.13p
1,654,722
2.30p
Forfeited/cancelled during the period
(544,474)
28.2p
(201,636)
117.51p
Exchanged for shares
(1,402,893)
0.5p 
-
- 
Outstanding at the end of the period
9,810,011
44.23p
7,512,423
36.91p
Exercisable at the end of the period
-
-
-
-
The weighted average share price at the date of the exercise for share options exercised during the period was 0.5p (2023: n/a). 
For options granted after 2019, a Monte Carlo model was used in measuring the fair use of options granted that were subject to 
a TSR performance condition. A Black Scholes model was used in measuring the fair use of all other options granted.
22 December 2020
23 September 2021
24 December 2021
EPS (50%)
Relative 
TSR (50%)
EPS (50%)
Relative 
TSR (50%)
EPS (50%)
Relative 
TSR (50%)
Number of options granted
153,364
153,364
100,729
100,729
193,894
193,894
Share price at grant date
152.0p
152.0p
264.0p
264.0p
196.0p
196.0p
Exercise price
0.50p
0.50p
0.50p
0.50p
0.50p
0.50p
Option life in years
10 years
10 years
10 years
10 years
10 years
10 years
Risk-free rate
(0.08)%
(0.08)%
0.38%
0.38%
0.57%
0.57%
Expected volatility
40.40%
40.40%
39.00%
39.00%
43.00%
43.00%
Expected dividend yield
0%
0%
0%
0%
0%
0%
Fair value of options  
152.0p
99.0p
264.0p
181.0p
196.0p
115.0p
08 December 2022
24 December 2022
5 December 2023
EPS (50%)
Relative 
TSR (50%)
EPS (50%)
Relative 
TSR (50%)
EPS (50%)
Relative 
TSR (50%)
Number of options granted
438,435
438,434
283,157
283,156
1,018,371
1,018,370
Share price at grant date
93.0p
93.0p
83.9p
83.9p
96.0p
96.0p
Exercise price
0.50p
0.50p
0.50p
0.50p
0.50p
0.50p
Option life in years
10 years
10 years
10 years
10 years
10 years
10 years
Risk-free rate
3.10%
3.10%
3.50%
3.50%
4.30%
4.30%
Expected volatility
52.60%
52.60%
52.70%
52.70%
50.30%
50.30%
Expected dividend yield
0%
0%
0%
0%
0%
0%
Fair value of options  
92.54p
71.0p
83.45p
60.0p
95.2p
68.0p
84
85
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

29.	Share-based payment transactions continued
19 December 
2017
24 October 
2018
14 December 
2020
15 December 
2021
12 April 
2022
Number of options granted
1,375,000
2,305,000
535,920
567,300
91,127
Share price at grant date
85.95p
77.5p
148.0p
181.0p
86.4p
Exercise price
0.50p
0.50p
147.5p
181.2p
0.50p
Option life in years
5 years
5 years
10 years
10 years
5 years
Risk-free rate
1.33%
1.23%
(0.01)%
0.54%
1.65%
Expected volatility
30.0%
30.0%
34.3%
35.5%
53.2%
Expected dividend yield
1%
1%
0.56%
0.46%
1%
Fair value of options
65.3p
52.7p
47.0p
62.0p
80.5p
14 April
2022
22 December
2022
12 April
2023
5 March
2024
21 March
2024
Number of options granted
1,367,547
35,149
85,264
250,393
1,957,821
Share price at grant date
90.0p
83.9p
91.8p
95.2p
87.3p
Exercise price
86.5p
85.35p
0.50p
0.50p
87.6p
Option life in years
10 years
5 years
5 years
1 year
5 years
Risk-free rate
1.68%
3.55%
3.40%
4.63%
3.78%
Expected volatility
50.3%
60.7%
58.3%
57.9%
57.9%
Expected dividend yield
0.96%
1.03%
1.07%
1.05%
1.15%
Fair value of options
42.0p
46.56p
85.25p
93.7p
46.8p
Expected volatility was determined by calculating the historical volatility of the Group’s share price over a 3-year/6.5-year 
period prior to the date of grant. The expected life used in the model is based on management’s best estimate, for the effects 
of non-transferability, exercise restrictions and behavioural considerations.
The share options granted on 24 October 2018, 22 December 2020, 23 September 2021, 24 December 2021, 8 December 2022, 
24 December 2022 and 5 December 2023 were following the approval of the LTIP scheme at the AGM on 19 December 2017 
and the end-to-end awards that were granted to key personnel.
30.	Group and Company reconciliation of profit before corporation tax to cash generated from operations 
Group
Company
30.06.24
£’000
30.06.23
£’000
30.06.24
£’000
Restated 
30.06.23 
£’000
Current:
Profit/(loss) before tax from all operations
13,183
14,386
(1,815)
4,459
Amortisation
9,142
6,578
–
–
Depreciation
985
1,035
4
4
Finance lease non-cash movement
265
326
–
–
Loss on disposal of fixed assets
–
38
–
–
Share-based payments      
1,197
721
–
–
Finance income
(1,351)
(895)
–
–
Impairment on investment
–
–
970
36
Finance expense
88
57
–
–
23,509
22,246
(841)
4,499
(Increase)/decrease in trade receivables
(1,941)
(2,236)
4,088
(3,527)
Increase in trade payables
1,644
1,975
18,970
2,193
Cash generated from operations
23,212
21,985
22,217
3,165
31.	Group cash and cash equivalents
The amounts disclosed in the statement of cash flow in respect of cash and cash equivalents are in respect of these statements 
of financial position amounts: 
Group
£’000
Company
£’000
As at 1 July 2022
43,919
163
As at 30 June 2023
52,676
396
As at 30 June 2024
42,160
724
32.	Adjusted profit before tax
Group
£’000
Company
£’000
Profit before income tax
13,183
14,386
Amortisation of acquired intangibles (see note 13)
1,462
120
Professional acquisition costs(see note 5)
389
100
Other exceptional costs (see note 5)
584
14
Share-based payment (see note 29)
1,219
736
Adjusted profit before income tax
16,837
15,356
33.	Project development
During the year the Group incurred £9,690,448 (2023: £8,729,106) in development investments. All resources utilised in 
development have been capitalised as outlined in the accounting policy governing this area.
34.	Events after the end of the reporting period
There are no events after the end of the reporting period which impact the Group’s and Company’s financial statements.
35.	Prior year restatement 
During the year, the Company discovered that the intercompany balance with a subsidiary had erroneously been shown as a 
net balance. There has been no impact on the prior year’s Company shareholder funds, however current assets increased by 
£2,133,000 and current liabilities increased by £2,133,000.
Company statement of financial position 
30 June 2023
As previously 
reported 
£’000
Adjustments 
£’000
As restated 
£’000
Assets
Non-current assets
Property, plant and equipment
9
-
9
Investments
19,047
-
19,047
19,056
-
19,056
Current assets
Trade and other receivables
2,939
2,133
5,072
Cash and cash equivalents
396
-
396
3,335
2,133
5,468
Total assets
22,391
2,133
24,524
Equity attributable to the owners of the parent
Called up share capital
1,496
-
1,496
Share premium
7,124
-
7,124
Share-based payment reserve
2,600
-
2,600
Retained earnings
10,969
-
10,969
22,189
-
22,189
Liabilities
Current Liabilities
Trade and other payables
202
2,133
2,335
202
2,133
2,335
Total equity and liabilities
22,391
2,133
24,524
Notes to the consolidated financial statements continued
For the year ended 30 June 2024
86
87
Dotdigital Group Plc
Annual Report 2023/2024
Financial statements

Our clients
Directors:
J Conoley
A Gurney
B Huard
M Patel
E Richards
Company Secretary:
G Kasparian 
Registered office:
No. 1 London Bridge
London
SE1 9BG
Registered number:
06289659 (England and Wales)
Auditor:
Moore Kingston Smith LLP
Statutory Auditor
6th Floor
9 Appold Street
London
EC2A 2AP 
Nomad/broker:
Canaccord Genuity
88 Wood Street
London
EC2V 7QR
Joint broker:
Cavendish 
1 Bartholomew Close
London
EC1A 7BL
Singer Capital Markets Advisory LLP
1 Bartholomew Lane
London
EC2N 2AX
Solicitor:
BPE Solicitors LLP
St James House
St James Square
Cheltenham
GL50 3PR
Company information
For the year ended 30 June 2024
88
Dotdigital Group Plc
Financial statements

EMEA Head Office
London
No.1 London Bridge 
London 
SE1 9BG 
United Kingdom
Americas Head Office
New York
1261 Broadway
Suite 306
New York
NY 10001
APAC Head Office
Sydney
Level 4
213 Clarence Street
Sydney, 2000
Australia