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dotdigital Group Plc

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FY2018 Annual Report · dotdigital Group Plc
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Powering
Customer
Engagement

Annual Report  
2017/2018

G RO UP
PLC

Corporate statement 

dotmailer is the SaaS platform of  
the dotdigital Group Plc (LSE: DOTD).  
The platform empowers marketers  
in over 150 countries to use data to drive 
omni-channel automation campaigns 
that deliver superior results.

dotmailer User Conference  
London, April 2018

Investment	case	

Contents
Strategic report
2	 Chairman’s	report	
4	
6	 Empowering	customers	with	intelligent	tools	and	people		
8	 Thoughts	of	the	Chief	Executive	Officer		
10	 Chief	Executive	Officer’s	report	and	financial	review	
17	 Key	Performance	Indicators	
18	 Risks,	impact	and	mitigations	
21	 Corporate	social	responsibility	report

Governance
22	 Board	of	Directors	
24	 Corporate	governance	report	
27	 Audit	Committee	report	
28	 Remuneration	Committee	report	
33	 Report	of	the	Directors		
36	 Report	of	the	independent	auditor		

Financial statements
42	 Consolidated	income	statement			
42	 Consolidated	statement	of	comprehensive	income		
43	 Consolidated	statement	of	financial	position		
44	 Company	statement	of	financial	position		
45	 Consolidated	statement	of	changes	in	equity		
46	 Company	statement	of	changes	in	equity		
47	 Consolidated	statement	of	cash	flows			
47	 Company	statement	of	cash	flows	
48	 Notes	to	the	consolidated	financial	statements		
70	 Company	information	

h

35% 

£43.1m

Revenue
Up	35%	from	£32.0m

h

22% 

£12.5m

Adjusted EBITDA
Up	22%	from	£10.3m

h

28% 

3.16p

Adjusted earnings per share
Up	28%	from	2.47p

h

27% 

£15.0m*

Cash position
As	at	30	June	2018

*	After	spending	£10.7m	on	the	acquisition	of	Comapi	from	cash	reserves.

1

dotdigital Group PlcAnnual Report 2017/2018dotmailer User Conference  
London, April 2018

STRATEGIC REPORT 

Chairman’s report

Frank Beechinor-Collins
Non-Executive Chairman 

Introduction
We	have	had	another	strong	year	with	revenues	of	£43.1m	up		
from	£32.0m	in	2017.	Profitability	has	also	increased	in	the	period	
from	£7.1m	in	2017	to	£8.6m	in	2018.	Cash	at	the	year-end	was		
just	over	£15.0m.

We	have	seen	good	progress	against	the	three	key	strategic	
initiatives	we	highlighted	in	last	year’s	annual	report:	geographical	
expansion,	product	innovation	and	wider	strategic	partnerships.		
Our	return	on	investment	in	these	initiatives	is	reflected	in	our	
continuing	strong	financial	performance.

The	business	continues	to	deliver	strong	sales	growth	and	we	have	
made	considerable	progress	in	our	international	markets.	We	have	
seen	continued	growth	in	new	customers	as	well	as	an	increase		
in	the	average	revenue	we	achieve	from	each	customer	(ARPU).	
Sales	in	the	APAC	region	grew	by	85%	in	the	past	year	whilst	
organic	growth	in	the	US	was	43%.			

The	most	significant	corporate	event	in	the	past	financial	year		
was	the	acquisition	of	the	Comapi	group	of	companies	(“Comapi”)	
which	was	completed	in	late	2017.	Comapi	continues	to	trade	well	
and	is	now	fully	integrated	into	the	Group.	Our	technical	teams	have	
worked	hard	to	integrate	the	Comapi	omni-channel	functionality	into	
dotmailer.	We	announced	this	functionality	at	our	user	conference		
in	April	and	it	was	very	well	received.	This	acquisition	was	central	to	
our	strategy	of	becoming	a	data-driven	omni-channel	platform.	

Our	software	development	team	has	continued	to	make	good	
progress.	Our	agile	approach	to	development	allows	us	to	deliver	
three	substantial	product	releases	a	year,	where	the	focus	has	
been	on	automation	and	personalisation.	We	have	accelerated	
our	investment	in	AI	and	machine	learning,	as	this	becomes	more	
important	to	our	clients	in	their	engagement	with	their	customers.

Partnerships	with	e-commerce	platforms	remain	a	cornerstone	
to	our	sales	strategy	and	our	most	significant	relationship	is	with	
Magento.	During	the	year	we	announced	that	dotmailer	functionality	
is	now	embedded	in	the	latest	generation	of	the	Magento	platform,	
M2.	You	may	have	noted	the	news	over	the	summer	that	Magento	
has	been	acquired	by	Adobe.	This	announcement	does	not	impact	
our	existing	partnership	agreement	and	we	have	continued	to	
see	strong	sales	from	Magento	e-commerce	clients.	As	disclosed	
previously	we	have	strategic	partnerships	with	other	e-commerce	
vendors	and	we	continue	to	develop	these	relationships	in	all	our	

markets.	We	expect	to	see	growth	from	partners	in	Big	Commerce,	
Shopify	and	Shopware.

We	did	benefit	from	GDPR	as	clients	increased	activity	in	the	run-in	to	
the	introduction	of	the	legislation.	Then	we	saw	a	small	slow-down	in	
sends	volumes	after	GDPR	came	into	effect.	This	was	due	to	customers	
reducing	their	email	lists	as	they	attempted	to	conform	with	the	new	
legislation.	The	impact	of	this	was	short	lived	and,	at	time	of	writing	
this,	after	the	period	end,	clients	have	already	been	quickly	rebuilding	
their	lists.	We	were	well	prepared	for	GDPR,	ensuring	our	platform	
was	compliant,	which,	in	turn,	made	it	easy	for	our	clients	to	comply.	
Anecdotal	evidence	indicates	that	many	of	our	competitors	were	not		
as	well	prepared	and	lost	customers	as	a	result.		

As	our	community	of	customers	grows	we	continue	to	engage	with	
them	to	ensure	that	we	maintain	our	competitiveness.	One	example	
of	this	community	is	the	dotmailer	user	conference	which	took	place	
in	London	in	April	this	year.	There	were	over	1000	attendees	from	
around	the	globe	and	they	were	able	to	engage	with	our	technical	
and	sales	teams	as	well	seeing	the	new	functionality	for	the	first		
time.	Our	marketing	team	is	already	well	advanced	in	planning		
the	2019	conference	which,	I	am	informed,	will	be	even	larger		
than	the	2018	event.	

Phillip	Blundell,	who	had	joined	the	business	as	interim	CFO,	left	
the	business	in	January	2018.	He	has	been	replaced	by	Paraag	
Amin	as	permanent	CFO.	Paraag	has	settled	in	well	and	has	quickly	
established	himself	as	a	key	member	of	both	the	Plc	Board	and	
Operations	Board.	

The	Board	proposes	a	dividend	of	0.64p	per	share,	an	increase		
from	last	year	when	the	dividend	was	0.55p	per	share.

The	operational	objectives	for	this	coming	year	are	not	too	dissimilar	
to	last	year.	We	will	continue	to	invest	in	developing	our	product,	
optimise	our	sales	and	customer	success	teams	to	maximise	new	
business	wins	as	well	as	capitalising	on	cross-sell	opportunities	
across	our	existing	user-base.	We	will	also	continue	to	drive	
expansion	in	other	geographic	markets.		

I	would	like	to	take	this	opportunity	to	thank	our	Chief	Executive	
Officer,	Milan	Patel,	the	Operational	Board	and	our	colleagues	in	the	
business	for	delivering	another	strong	year	of	growth.	Behind	the	
scenes	the	beating	heart	of	this	business	is	a	team	of	exceptional	
and	energetic	employees	who	continue	to	take	dotdigital	from	
strength	to	strength.	

The business continues 
to deliver strong sales 
growth

Corporate governance
In	order	to	fully	comply	with	the	QCA	Code,	the	Nominations	
Committee	is	evaluating	the	balance	of	the	Board	going	forwards;	
however,	we	believe	the	Board	is	appropriate	for	the	business	in		
its	current	stage	of	evolution.

The	Board	believes	it	is	appropriate	to	have	a	senior	independent	
Non-Executive	Director	and	Richard	Kellett-Clarke	currently	fulfils	this	
role.	Richard	is	available	to	shareholders	where	concerns	have	not	
been	resolved	through	the	normal	channels	of	communication	with	
the	Board	and	for	when	such	contact	would	be	inappropriate.

The	Board	has	sufficient	members	to	contain	the	appropriate	balance	
of	skills	and	experience	to	effectively	operate	and	control	the	business.

The	Board	carries	out	an	evaluation	of	its	performance	annually,	
taking	into	account	the	Financial	Reporting	Council’s	Guidance		
on	Board	Effectiveness.	

Outlook
As	we	transition	to	becoming	an	AI-driven,	omni-channel	platform	
we	are	even	better	placed	to	capitalise	on	the	opportunity	of		
an	£8.8bn	global	market	for	marketing	automation.	This	market		
is	growing	at	14%	a	year	and	is	expected	to	be	valued	at	£19.3bn		
in	2023,	according	to	the	latest	Forrester	Research.	

Further	penetration	of	the	e-commerce	market	remains	a	key	
objective	for	us	and	our	connectors	to	these	platforms	are	well	
received	by	customers.	Our	investment	in	technology	and	the	
acquisition	of	Comapi	leaves	us	well	positioned	to	capitalise		
on	the	market	for	‘conversational	commerce’	supporting	a		
two-way	dialogue	between	our	clients	and	their	customers.	

All	in	all,	we	foresee	another	strong	year	ahead.	

Frank Beechinor-Collins

Non-Executive Chairman

15	October	2018

2

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dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018STRATEGIC REPORT 

Investment case

dotdigital is a leading, global, omni-channel, SaaS and 
communications automation platform, that enables our 
clients to communicate with their customers at the right 
time, with the right message, to the right person through  
the right channel.

A continued focus on our 
initiatives provides a solid 
foundation for growth

Strategy

Scalable

Growth

Independence

Leadership

Outlook

Clear and compelling strategy

Highly scalable platform

Attractive industry growth

The successful dotmailer culture

Experienced management team

Superior growth outlook

Focused	only	on	two	complimentary	
markets	–	e-commerce	and	B2B	

Rapid	product	innovation	supporting	
up	and	cross-sell	opportunities

International	growth	based	on		
proven	blueprint	

Brand	success	extended	through	
global	strategic	partners	and	more		
on	the	way

Software	sold	as	a	service

Predictable	financial	model

Very	diverse	customer	base		
with	no	customer	accounting		
for	more	than	1%	of	revenue

Profitable	with	significant		
cash	balances

85%	recurring	revenues

Email	marketing	automation	has	a	
proven	superior	ROI	for	marketers

Global	market	for	marketing	
automation,	according	to	Forrester	
Research,	is	growing	double		
digit	and	predicted	to	be		
£19.3bn	by	2023

Marketers	are	predicted	to		
send	more	emails	in	next	five		
years	complemented	with	omni-
channel	features

E-commerce	the	biggest	sector		
for	email,	expected	to	double	in		
next	five	years

Highly	talented	and	motivated	people	
focused	on	customer	success

Non-Executive	Board	steeped	in		
the	marketing	automation	story

Innovation	to	support	marketing	
move	to	omni-channel	and	AI

Creative	marketing	approach	to	
empower	customers

Executive	team	with	proven	track	
record	of	success

Ability	to	supplement	with	sensible	
technology	acquisitions

Flexible,	extendable	and	effective	
product	that	drives	retention	and	
beats	the	competition

Wider	management	team	with	the	
motivation	to	continue	the	profitable	
growth	story

Unique	industry	position	with	many	
competitors	distracted

Completely	aligned	to	the	strategic	
priorities	of	geographic	growth,	
product	innovation	and	building	
strong	strategic	partnerships

Attract	further	world-class	partners		
to	increase	the	addressable	market

New	geographical	markets	with	
greater	potential	than	UK	alone

4

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dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018STRATEGIC REPORT 

Empowering customers with intelligent tools and people

The dotmailer platform allows teams of all sizes and specialisms 
to plan, execute and optimise omni-channel engagement 
campaigns. And with Comapi as part of the dotdigital Group,  
the power of programmable communication APIs is now  
at the fingertips of our customers.

What does the dotmailer platform do?
dotmailer	is	a	SaaS	marketing	platform	that	enables	companies	to	
create,	test	and	send	data-driven	automated	campaigns,	including	
email.	Our	technology	integrates	with	key	business	systems	such	
as	e-commerce	platforms	and	CRMs,	providing	access	to	rich	
insights	in	real	time	–	a	powerful	advantage	in	today’s	customer-
centric	market.	

What does the Comapi platform do?
The	Comapi	platform	allows	customers	access	to	a	suite	of	
programmable	APIs	so	they	can	integrate	communications	
programs	into	existing	platforms	and	send	messages	at	scale		
in	real	time	across	multiple	channels.	Like	dotmailer,	they	have	
a	team	of	domain	experts	supporting	customers	and	ensuring	
project	success.

How do we empower marketers?
There’s	a	good	reason	why	email	is	still	one	of	the	most	popular	
marketing	channels:	it	delivers	a	return	on	investment	of	£39/$40	
for	every	£1/$1	spent.	The	dotmailer	platform	has	been	built	in	a	
way	that	enables	SMEs	to	maximise	returns	and	scale	quickly.	We	
don’t	tie	people	down	with	tools	they	will	not	use	and	that	is	why	
every	customer	has	access	to	our	directory	of	partner	apps	which	
can	be	plugged	in	and	changed	as	their	company	evolves.	

Why do customers choose dotmailer and Comapi?
The	platform	is	designed	to	make	light	work	of	advanced	marketing	
automation.	Campaign	creation	–	whether	it’s	a	newsletter	or	an	
automated	programme	–	is	fast	and	uncomplicated	thanks	to	slick	
‘drag	and	drop’	functionality.	Our	customers	love	that	they	can	
measure	and	report	on	the	success	of	their	campaigns	in	real	time,	
and	have	access	to	dedicated	account	management	and	support	
when	they	need	it.

We	encourage	our	customers	to	keep	developing	and	growing,	
and	they	trust	us	to	keep	developing	too.	We	publish	our	product	
roadmap	for	everyone	to	see	and	our	next	exciting	landmark	is	
omni-channel	functionality.

As an international brand, dotmailer 
allows us to handle multiple languages. 
We’re operating in seven countries 
currently and this is going to expand 
over the coming years.

Doug Taylor
CRM Manager, Slendertone

Engagement Cloud

Connecting data to channels  
via intelligent tools

Empowerment layer
Better	control	and	use	of	data	combined	with	smart	features		
helps	customers	achieve	their	desired	outcomes

Insight

+

Automation

Data
Our	AI	and	machine		
learning	makes	data	more	
actionable

Features
Our	fast	and	easy-to-use	
features	enable	advanced	
marketing

Data
Our	addressable	market	
increases	with	quality	and	
quantity	of	data	inputs

Strategic	Partners

Magento

Shopify

Dynamics

Other	CRM	systems

Other	e-commerce

Integrations

Data	capture

Channels
Increased	number	of	
outputs	maximises	the	
usefulness	and	reach

Email

Website

Mobile

Social

CPaaS

APIs

Comapi	Technical	
buyers

6

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Thoughts of the Chief Executive Officer

Milan Patel
Chief Executive Officer 

It	is	with	great	pleasure	that	I	share	with	you	my	thoughts	on	the	
past	12	months.	In	a	time	of	changing	regulations	within	a	rapidly	
evolving	environment,	we	have	accelerated	innovation	through		
the	addition	of	Comapi	to	the	Group,	which	takes	us	further	into	
the	omni-channel	sphere.

We	have	continued	to	deliver	on	my	vision	of	expanding	our	
geographic	footprint	and	increasing	the	addressable	market	
through	the	integrations	we	build	into	our	strategic	partners.		
This	year	we	completed	the	acquisition	of	Comapi,	which	is	
now	fully	integrated	into	the	Group.	This	has	allowed	dotdigital	
to	expand	its	messaging	channels	capability	and	provide	our	
customers	with	a	platform	that	delivers	across	more	channels,		
as	they	focus	on	personalisation	and	relevancy	based	on	the		
data	they	hold	on	their	target	customers.

As	part	of	our	commitment	to	our	B2B	marketing	customers,		
we	added	new	functionality	and	continue	to	build	our	relationships		
with	Microsoft	for	our	integration	into	Microsoft	Dynamics	CRM	and	
Salesforce.	These	connectors	are	now	used	by	over	503	clients	
and	generate	annualised	recurring	revenues	of	more	than	£6m.

Our	sales	and	customer	success	process	has	also	been	optimised,	
listening	to	our	customers,	investing	in	people	to	support	
their	needs,	educating	our	customers	on	GDPR	and	building	
functionality	within	the	platform	that	assists	customers	with	their	
compliance.	The	platform	has	evolved	through	our	combined	
development	efforts	and	integration	of	Comapi	functionality,	
which	continues	to	empower	customers	on	their	marketing	and	
transactional-based	messaging.

We	have	made	great	progress	on	the	continuous	investment	in	
our	international	regions	both	from	adding	people	in	the	regions,	
to	supporting	our	clients	to	address	their	requirements,	alongside	
investing	in	and	strengthening	relationships	with	strategic	
partners	in	the	e-commerce	and	CRM	space.	This	has	led	to	an	
acceleration	in	our	international	organic	growth,	across	all	regions.

A year of continued  
delivery against our  
strategic growth pillars

The	strengthening	in	foundations	of	the	business,	both	from	a	
platform	and	people	perspective,	sets	us	in	a	strong	position	
to	take	available	opportunities	for	long-term	growth.	With	the	
leadership	training	and	development	programmes	set	up	to	
support	growth	in	our	people,	we	are	confident	about	the	future	
of	the	business	and	the	direction	we	are	travelling.	This	year,	we	
opened	an	office	in	Los	Angeles,	as	we	continue	to	work	with		
our	partners	to	expand	market	share	in	North	America	and	entered	
directly	into	Germany	to	help	bolster	our	brand	awareness	and	
cultivate	and	cement	partnerships	within	the	market.

Whilst	our	customers	were	embedding	regulation	changes	
and	implementing	new	data	privacy	policies,	there	was	a	slight	
slowdown	in	organic	growth	in	the	EMEA	region.	Following	the	
implementation	date	(25	May	2018),	we	saw	a	strong	quarter	
four,	both	in	new	customer	sign-ups	and	growth	in	spend.	This	
was	only	made	possible	through	our	marketing	of	specific	GDPR	
functionality	built	to	support	customers	and	prospects	and	
continued	education	to	our	existing	customers.

I	hope	that	you	enjoy	reading	more	about	our	strategic	progress	
within	this	annual	report.	

We are empowering our 
customers through our 
commitment to platform 
innovation and investment  
in international growth

Artificial Intelligence

Our task-orientated AI reduces the  
strain of repetitive tasks whilst increasing  
engagement rates

Product recommendations
Built	using	Google	BigQuery,	
at	the	click	of	a	button	we	turn	
product	and	order	data	into	
product	recommendations

Send-time optimisation
Send	campaigns	at	the	time	
most	likely	to	be	read	by	every	
individual.	It’s	self-learning,	
constantly	refining,	giving		
you	time	back

Data watchdog
Data	watchdog	automatically	
quarantines	‘high	risk’	files	to	
predict	and	prevent	you	from	
complaints	and	issues

Automated Reputation 
Manager (ARM)
ARM	works	tirelessly	in	the	
background	to	protect	the	
reputation	of	our	customers		
and	improve	deliverability	rates

Native Artifical Intelligence baked into dotmailer

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Chief Executive Officer’s report and financial review 

USA & Canada
New York 

UK
London, Cheltenham, 
EC and Manchester

Europe
Germany, Minsk 
and Warsaw

Revenues outside of the 
core UK market excluding 
the Comapi acquisition 
grew by 33%

	%
increase/	
(decrease)

35%

22%

28%

28%

(27%)

During	the	year,	dotmailer’s	average	revenue	per	user	rose	by	18%	
from	£715	per	month	to	£845	per	month.	This	was	the	result	of	
continued	focus	on	mid-market,	enterprise	clients	and	customers	
that	use	the	Magento	integration	spending	on	average	over	£1,500	
per	month.	dotmailer	saw	an	increase	of	26%	in	new	customers	
signing	up	which	represents	circa.	680	clients.	Overall	volume	of	
messages	sent	out	by	dotmailer	increased	by	21%	to	14.4bn	from	
11.9bn,	reflecting	the	change	in	demographic	but	also	increasing	
the	recurring	revenue	growth	and	adding	to	the	increasing	ARPU.	
The	other	area	adding	to	the	expansion	is	the	new	channels	that	
are	being	sold	following	the	integration	of	Comapi.

Milan Patel
Chief Executive Officer 

Key Highlights

Revenue	

Adjusted	EBITDA	

Net	Assets	

Adjusted	EPS	(p)	

Cash*	 	

30.06.18	
(£m)	

30.06.17	
(£m)	

43.1	

12.5	

36.6	

3.16	

15.0	

32.0	

10.3	

28.6	

2.47	

20.4	

*		After	spending	£10.7m	on	the	acquisition	of	Comapi		

from	cash	reserves.	

Operational Review
Total	revenue	in	the	year	grew	by	35%	to	£43.1m,	of	which	organic	
revenue	growth	was	15%	and	the	remainder	as	a	result	of	the	
Comapi	acquisition,	which	contributed	£6.2m	for	a	period	of	seven	
and	a	half	months,	from	mid-November	2017.	We	saw	double-
digit	growth	in	the	EMEA	region	(excluding	Comapi)	of	11%,	from	
£27.3m	to	£30.4m,	despite	regulatory	change	in	the	European	
market.	This	growth	was	also	helped	through	a	combination	of	
higher	value	new	client	wins,	an	increase	in	the	number	of	new	
customers	(we	saw	a	26%	increase	in	new	customers	signed	up),	
our	ability	to	continually	monetise	advanced	features	alongside		
the	additional	marketing	channels	adopted	by	existing	clients.		
This	is	evident	by	revenues	from	enhanced	functionality	and	licence	
fees	monthly	recurring	charges	now	achieving	£8.9m,	which	is	an	
increase	of	41%.

We	have	seen	substantial	progress	in	the	international	markets,	
with	revenues	outside	of	the	core	UK	market	(excluding	the	
Comapi	acquisition)	growing	by	33%	and	now	represent	26%		
of	the	Group’s	revenues.	International	expansion	remains	a	core	
pillar	in	our	organic	growth	strategy.	The	Group	has	added		
notable	clients	across	its	market	both	locally	and	internationally.

In	addition,	we	have	continued	to	see	strong	growth	from	a	
professional	service	offering	(excluding	Comapi)	which	is	adding	
value	to	our	customers,	with	the	revenues	growing	24%	to	£4.1m.	

We	saw	double-digit	growth	from	the	UK	market,	which	was	
slightly	impacted	by	regulation	change.	GDPR	caused	slight	delays	
in	monthly	message	revenue	coming	through	following	sign-up	to	
the	dotmailer	platform,	whilst	customers	got	ready	for	their	own	
compliance	in	the	necessary	departments	that	needed	to	get	
involved	to	validate	the	technology	chosen	(typically	legal	and	IT).		
As	we	went	past	the	implementation	date	in	May,	we	have	seen	
sales	cycles	normalising.	In	the	year,	we	have	also	refocused	on		
a	customer	success	strategy	that	is	even	more	attentive	and		
value	focused.	This	has	resulted	in	improved	customer	satisfaction	
and	retention.		

Market
The	marketing	automation	market	is	set	to	expand	from	£8.8bn	
in	2017	to	£19.3bn	by	2023,	which	shows	a	global	compound	
annual	growth	rate	(CAGR)	of	approximately	14%	according	
to	Forrester	Research.	Currently	email	marketing	automation	
represents	30%	of	the	global	market,	closely	followed	by	other	
channels	such	as	mobile	application	marketing	and	social	
media	marketing.	According	to	the	research,	email	marketing	is	
anticipated	to	govern	the	marketing	automation	market.	This	is		
due	to	the	increased	adoptions	of	digitalisation	and	the	channel’s	
status	as	a	relatively	low	cost	but	effective	marketing	method.

The	retail	segment	is	anticipated	to	lead	the	marketing	automation	
space,	and	this	supports	dotdigital’s	strategy	to	continue	
integrating	with	e-commerce	platforms	in	order	to	increase		
the	addressable	market	in	this	space.		

USA & South America
Los Angeles

A Global  
Company

Asia
Vietnam

Africa
Cape Town

Australia
Melbourne

Australia
Sydney

North	America,	Europe	and	Asia	will	lead	with	the	fastest	growth	
across	those	markets.	The	Group	currently	has	three	separate		
hubs	that	mirror	these	markets,	with	a	user	interface	translated		
into	multiple	languages	and	a	scalable	infrastructure	that	has		
in-region	data	processing	and	storage	to	mirror	these	growth		
areas.	The	Group	is	therefore	well	placed	to	capture	market		
share	in	those	areas.

Geographic Progress
North America
Revenue	in	our	North	American	region	accelerated.	It	grew	by		
43%	(excluding	Comapi)	to	$7.1m	following	the	successful	
changes	and	investment	through	the	period.	Changes	that	were	
made	in	the	period	were	to	strengthen	the	channel	management	
team	and	increase	the	number	of	people	within	the	region	to	
support	our	customers.	The	e-commerce	connectors	that	have	
been	built	and	enhanced	in	the	year	have	also	helped	expand	the	
addressable	market	in	the	region.	We	continue	to	invest	in	the	
region	with	the	opening	of	the	West	Coast	office	that	will	allow	
closer	client	and	partner	interaction	in	the	region	and	continue		
to	build	a	strong	pipeline	in	the	market.	

APAC
Growth	from	the	APAC	region	of	85%	(excluding	Comapi)	saw	
revenues	increasing	from	AUS$1.2m	to	AUS$2.1m,	partly	due	
to	the	continuous	relationships	with	the	channel	partners	and	the	
increase	in	conversion	of	prospects	to	clients	by	our	direct	sales	
team.	For	the	best	customer	experience	in	APAC,	we	continue	
to	invest	in	our	support,	customer	success	and	the	sales	teams.	
Strong	relationships	are	building	in	Far	East	Asia	to	help	raise	brand	
awareness	and	thought	leadership.	Early	signs	are	good	with	the	
introduction	of	our	omni-channel	strategy,	with	Asia	being	heavily	
focused	on	mobile	marketing.	

EMEA
EMEA	saw	revenue	growth	of	11%	(excluding	Comapi)	from	
£27.3m	to	£30.4m.	We	still	see	strong	double-digit	growth	from	
the	region.	EMEA	revenue	were	slightly	impacted	in	the	first	half	of	
the	financial	year	by	delays,	in	customer	spending,	ahead	of	GDPR	
implementation.	As	anticipated,	the	region’s	sales	cycles	have	

normalised	post	GDPR.	The	region	saw	an	increase	in	the	number	of	
customers	signed	up	following	the	changes	made	in	the	training	and	
development	program	for	the	sales	and	customer	success	teams.	

The	continued	focus	on	the	Nordics	and	Benelux	region	has	
resulted	in	stronger	partnerships	and	growing	revenue	stream	in	
the	region.	With	the	early	success	in	the	market,	we	continue	to	
add	to	the	dedicated	channel	managers	and	sales	teams	that	
sell	into	the	EMEA	market	as	the	pipeline	builds.	We	have	started	
to	test	the	German	market	with	employees	in-region	as	our	
partnership	with	Shopware	strengthens.	Shopware	is	the	largest	
e-commerce	platform	in	Germany	for	mid-market	clients.	We	
continue	to	develop	stronger	partnerships	with	system	integrators	
and	raise	brand	awareness	in	that	market.

During	the	period,	we	withdrew	the	self-service	offering	from	the	
South	African	market	and	some	of	the	early	learnings	we	took	from	
the	test	was	that	the	platform	was	well	placed	to	serve	the	needs	
of	mid-market	and	enterprise	clients	which	will	only	transact	with	
us	through	the	direct	sales	team	in	the	EMEA	region.

Product innovation
We	continue	to	invest	in	research	and	development	of	our	
technology,	aiming	to	be	the	world’s	best	data-driven	marketing	
and	customer	engagement	platform.	In	the	year	we’ve	continued	
to	scale	the	platform	across	all	regions.	The	acquisition	of	Comapi	
that	was	completed	in	November	2017	has	accelerated	the	
platform	development	with	new	omni-channel	features	being	
integrated	into	the	platform	for	upsell	opportunities	to	existing	
customers	and	attracting	more	marketeers	that	are	sophisticated	
in	the	digital	marketing	strategies.	The	move	into	omni-channel,	
although	early	days,	has	proved	to	be	successful	and	puts	us	in		
a	unique	position	against	our	competitors.

There	were	many	enhancements	made	to	connectors	with	the	
introduction	of	a	Salesforce	Commerce	Cloud	and	Shopware	
solutions.	With	the	premium	integrations	that	we	have	built	into	
e-commerce	platforms,	this	now	allows	us	to	address	at	least		
50%	of	midmarket	e-commerce	merchants	globally.

As	part	of	a	continued	commitment	to	accelerating	functionality	
progress,	we	continue	to	add	globally	to	our	development	teams.	

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Milan Patel 

Chief Executive Officer 

STRATEGIC REPORT 

Chief Executive Officer’s report and financial review continued

dotmailer’s omni-channel world

With the acquisition of Comapi, we have broadened  
our channels, added two-way conversations and enhanced  
the quality of data

f

Originally	we	were	
Single Channel

We	evolved	to	be	
Multi-Channel

We’ve	now	entered	
Omni-channel

This has helped diversify revenue streams and  
drive better results for customers

These	teams	will	allow	us	to	continue	innovating	our	technology	
which	will	give	us	a	stronger	competitive	advantage.	Next	year	
will	also	see	an	acceleration	in	development	within	the	artificial	
intelligence	and	machine	learning	space.	We	have	released	
significant	features	that	take	us	into	this	space.	The	data	science	
team	has	also	been	added	to	our	product	development	teams.		
The	recurring	revenues	from	our	enhanced	functionality	increased	
by	41%	(excluding	Comapi)	compared	to	the	previous	year	and	
now	represent	£8.9m	of	the	Group’s	revenues.		

Strategic partnerships
Magento:	We	continue	to	enhance	the	connector	to	make	it	easy	
for	our	customers	to	attribute	better	ROI	from	their	digital	marketing	
campaigns	from	the	value	proposition	we	provide.	We	have	
continued	to	deepen	our	relationship	with	the	release	of	Magento	
bundling	in	November	2017,	where	the	platform	ships	with	the	core	
codebase	to	their	customers	using	Magento	version	2.2	or	newer.	
Magento	was	recently	acquired	by	Adobe	and,	after	speaking	to	
their	senior	executives,	we	are	pleased	to	report	that	it	is	business	
as	usual	with	our	partnership.	The	connector	is	now	used	by	over	
670	clients	and	generating	annualised	recurring	revenues	of	more	
than	£9.2m.	We	continue	to	see	strong	pipelines	building	and	good	
level	of	take-up	from	the	Magento	customer	base.	The	average	
revenue	per	month	from	Magento	customers	increased	by	7%		
to	£1,512	per	month.		

Shopify:	The	Shopify	connector	now	serves	over	40	clients.		
We	continue	to	add	new	functionality	that	helps	the	retailer	build	
out	their	digital	marketing	strategies.	Average	monthly	recurring	
revenues	from	these	clients	is	£1,032	per	month.	The	pipeline		
and	partnership	continue	to	build,	and	we	feel	optimistic	in	growth	
from	this	partnership	in	the	next	financial	year.

Big	Commerce:	It	is	still	early	days	with	the	Big	Commerce	
connector	which	we	continue	to	enhance.	dotmailer	has	been	
named	as	the	first	Europe-based	Elite	partner	which	will	help		
in	endorsing	our	connector.	Both	companies	continue	to	work	
on	the	go	to	market	strategies	and	promotion	of	the	dotmailer	
platform	to	their	e-commerce	merchants.

Other	e-commerce	connectors:	We	have	continued	to	develop	
relationships	with	the	like	of	Shopware	and	Salesforce	Commerce	
cloud	including	adding	new	e-commerce	integration	partners	
globally.	We	will	maintain	this	development	as	we	move	into	the	
next	financial	year.

As	part	of	our	commitment	to	our	B2B	marketing	customers,	we	
added	new	functionality	and	continue	to	build	our	relationships	
with	Microsoft	for	our	integration	into	Microsoft	Dynamics	CRM	
and	Salesforce.	These	connectors	are	now	used	by	over	503	
clients	and	generate	annualised	recurring	revenues	of	more	than	
£6m.	As	there	is	more	value	being	put	in	data	by	our	customers	
for	personalisation	and	targeting	we	see	a	good	upsell	opportunity	
and	attracting	more	integrated	clients.	We	have	seen	our	significant	
growth	in	ARPUs	from	the	Dynamics	connector	clients	increasing	
42%	to	£1,405	per	month.	

People
We	have	continued	to	strengthen	and	develop	the	senior	
management	team	that	look	after	the	day-to-day	running	of	the	
business,	both	by	adding	new	members	to	the	leadership	team,	
and	promoting	from	within	through	our	learning	and	development	
programme.	This	has	strengthened	the	foundations	in	place	–		
from	a	management	bandwidth	and	skills	perspective.	

We	invested	in	sales,	customer	success,	marketing	and	product	
development	in	the	year	to	continue	supporting	our	product	
innovation	goals,	but	also	allow	us	to	further	develop	global	
brand	awareness.	With	the	continued	success	of	international	
markets,	we	added	another	41	people	to	allow	us	to	provide	our	
customers	with	a	scalable	business	model	and	to	support	overall	
business	growth.	We	believe	our	people	are	crucially	important	to	
our	business	and	its	future;	further	investment	will	be	made	in	the	
training	and	development	of	all	our	employees.

We	also	welcome	Paraag	Amin	as	Chief	Financial	Officer	for	the	
business,	who	is	supporting	me	with	the	day-to-day	responsibilities.	
Paraag	brings	with	him	a	wealth	of	experience	in	financial	and	
operational	analysis	and	comes	with	a	broad	experience	in	the	
industry	and	public	markets.	He	also	has	experience	in	several	
departments	through	the	business	he	founded.

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Chief Executive Officer’s report and financial review continued

Milan Patel 
Chief Executive Officer 

Acquisitions
In	the	year,	we	completed	the	acquisition	of	Comapi,	which	
was	a	business	focused	on	omni-channel	messaging	and	cloud	
communications	market	for	a	cash	consideration	of	£10.7m	
(which	includes	the	payment	of	loans	in	Comapi),	with	a	potential	
consideration	of	£1.2m	in	share	options	for	the	management	team	
dependent	on	them	achieving	specific	performance	targets	over	a	
two-year	post-acquisition	period	and	remaining	with	the	business.	
The	acquisition	will:

•	 Extend	dotdigital’s	marketing	automation	platform	to	provide		
an	industry-leading	solution	offering	fully	integrated	omni-
channel	and	conversational	commerce	support	to	marketers

•	 Enable	dotdigital	to	deliver	aligned	conversational	messaging	

across	channels	including	email,	mobile	push,	SMS,	Facebook	
messenger,	Apple	business	messenger,	Twitter	and	live	chat

•	 Enable	dotdigital	customers	to	meet	consumer	demand	for	a	

more	personalised	communication	experience	and

•	 Position	dotdigital	as	the	most	advanced	platform	on	the	
market	and	make	dotdigital	more	relevant	in	the	strategic	
mobile-first	Asian	market.

We	continue	to	investigate	opportunities	beyond	organic		
growth.	We	do	have	very	strict	value-enhancing	criteria	to	finding	
strategic	acquisitions.	The	areas	in	which	we	consider	making		
an	acquisition	are:

1)	

2)	

	Companies	that	can	help	us	expand	into	new	geographic	
markets	or	allow	us	to	grow	faster	in	a	market	that	we	currently	
operate	within;	

	Companies	that	can	allow	us	to	build	on	our	multi-channel	
capabilities,	beginning	initially	in	the	mobile	and	social	
marketing	space;	and	

3)				Companies	that	can	bring	new	functionality	(e.g.	artificial	

intelligence)	that	will	add	value	to	our	customer	base	within		
the	mid-	and	small	enterprise	market.	

Financial review
Revenues
The	Group	achieved	revenue	growth	of	35%	(15%	excluding	
Comapi;	2017:	19%),	which	delivered	record	overall	revenues	
of	£43.1m.	The	quality	of	the	revenue	growth	is	evidenced	by	
stable	recurring	revenues	of	85%.	The	Group	continued	to	grow	
internationally	with	revenues	accounting	for	22%	of	the	Group’s	
total	(26%	excluding	Comapi).	Comapi	contributed	£6.2m	of	
revenue	in	the	seven	and	half	months	that	it	has	been	part	of		
the	Group.

Business model
The	Group	generates	the	majority	of	its	revenues	from	annual	
message	plans	which	are	recognised	equally	over	the	life	of	the	
contract.	In	addition,	we	sell	upgrade	packages	to	customers	
allowing	them	to	use	additional	modules	and	features	of	our	
platform.	For	more	sophisticated	customers	we	offer	customised	
functionality	and	integrations	so	that	they	can	maximise	the	use		
of	their	customer	data.	These	professional	services	contracts		
are	recognised	as	revenue	as	the	work	is	performed.	

Gross margins
The	gross	margin	for	the	period	was	79%,	impacted	by	the	
consolidation	of	Comapi	(87%	excluding	Comapi;	2017:	86%).		
We	continue	to	see	value	in	both	the	direct	and	indirect	models		
of	selling	in	our	international	regions,	and	hence	continue	to		
invest	in	building	long-term	annuity	revenues.

Operating expenses
Adjusted	EBITDA	grew	by	22%	from	£10.3m	to	£12.5m.	Part	of	
this	growth	was	due	to	the	improvement	in	margins	from	moving	
the	infrastructure	into	the	cloud	last	year	and	hence	seeing	the	
full	benefit	this	year.	Investments	that	have	been	made	in	previous	
years	in	product	development	and	sales	and	marketing	are	also	
paying	off.

Operating	expenses	as	a	percentage	of	revenues	dropped	
from	61%	to	56%,	reflecting	the	growth	in	revenue.	dotdigital	
continues	to	invest	in	people	in	the	areas	of	development,	sales	
and	marketing,	particularly	within	the	regional	offices,	to	continue	
enhancing	and	adding	to	the	product	suite.	

It’s hard for me to say how much easier my job has 
become since coming onboard with dotmailer. The 
platform’s ease of use has enabled me to share my email 
responsibility with the wider team; they’re now more 
empowered than ever to create highly engaging content.

Shaun Munoz
Virgin Active

Growth Strategy

Our strong financial position and management team  
mean we’re ideally placed to add growth by acquisition 

Expand our  
product suite:
providing		
organic	growth

Focus on 
cross-selling:
deeper	customer	
relationships

Expand 
geographical 
coverage

Grow our  
customer base:
increasing	our	global	
market	presence

Organic 
growth

Growth by  
acquisition

Extend  
multi-channel 
capabilities

Deepening 
our strategic 
partnerships: 
building	new		
connectors

Globalising  
our talent:	
organisational		
strength	and		
capabilities

Deeper 
functionalty with 
our core USP

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Chief Executive Officer’s report and financial review continued

Key Performance Indicators

We’re at the very start of our 
relationship with dotmailer but 
I’m already hugely impressed.

Richard Jones
Head of CRM, T. M. Lewin

We use our key performance indicators (KPIs) to 
measure our business. These indicators provide 
us with the visibility of both our strategic and 
financial performance which is set by the Board 
at the start of the year. Employee remuneration 
is specifically linked to these KPIs.

Balance sheet
There	was	strong	cash	management	in	the	year	with	cash	
generated	from	operations	of	£13.1m	(2017:	£8.8m).	The	cash	
at	the	end	of	the	period	was	standing	at	£15.0m	(2017:	£20.4m),	
despite	the	acquisition	of	Comapi	for	a	cash	consideration	of	
£10.7m.	The	Group	continues	to	be	debt	free	and	maintains	a	
healthy	balance	sheet.	A	combination	of	a	highly	efficient	cash	
collection	process	and	an	incentivisation	push	to	move	more	
customers	onto	direct	debit	and	automated	credit	card	collection	
helped	with	the	year-end	position.

Dividend policy
As	announced	last	year,	the	Board	conducted	its	review	of	its	
organic	business	plan	for	the	following	three	years.	This	included	
evaluating	the	cash	needs	required	for	opportunities	in	organic	
growth	to	increase	shareholder	value	and	capital	expenditure.	The	
Board	decided	that	it	will	continue	to	keep	a	progressive	dividend	
in	line	with	EBITDA	growth.	Therefore,	subject	to	approval	at	the	
AGM	in	December	2018,	the	Board	proposes	that	the	Group	will	
pay	a	final	dividend	of	0.64	pence	per	ordinary	share	(2017:	0.55p);	
to	be	payable	at	the	end	of	January	2019.

Trade	receivables	have	only	grown	by	12%	(excluding	Comapi)	in	
the	year	reflecting	revenue	growth	and	good	cash	management.	
Overall	receivables	have	grown	40%	(excluding	Comapi)	as	a	result	
of	a	large	increase	in	prepayments	due	to	the	move	to	the	hybrid	
cloud	infrastructure	and	deferred	commission.

The	Group	continues	to	invest	heavily	in	the	software	platform	to	
increase	functionality	around	marketing	automation,	and	in	building	
connectors	to	e-commerce	and	CRM	platforms	to	allow	our	
customers	to	make	the	most	of	their	data	and	provide	excellent	
customer	engagement.	This	continued	investment	is	demonstrated	
by	the	increase	in	product	development	of	£2.1m.

Goodwill
£9.1m	of	Goodwill	reflects	the	acquisition	of	Comapi	in	the	year,	
for	a	cash	consideration	of	£10.7m.	Identifiable	intangible	assets	
included	£1.2m	of	technology	and	£1.2m	customer	relationships	
which	will	be	amortised	over	10	and	9	years	respectively.

Tax
The	Group	continues	to	grow	its	profitability;	however	this	is	
not	reflected	within	the	tax	charge,	which	is	now	£0.7m	with	an	
effective	tax	rate	of	2.8%,	the	reason	being	enhanced	R&D	tax	
credits	and	favourable	movement	in	share-based	payments.

EPS
In	the	year	the	adjusted	basic	EPS	increased	by	28%	to	3.16p	
(2017:	2.47p)	and	adjusted	diluted	EPS	has	increased	to	3.12p	
(2017:	2.46p).	The	increase	in	adjusted	EPS	is	driven	by	the	
increased	profitability	and	the	reduction	in	the	effective	tax	rate	to	
2.8%	from	10.5%.

Outlook
The	first	few	months	of	the	new	financial	year	have	started	very	
well	and	in	line	with	our	plan.	There	has	been	an	increase	in	the	
customer	numbers	across	all	regions	compared	to	the	previous	
year.	As	we	look	ahead	we	continue	to	invest	in	both	our	people	
and	the	product,	to	further	strengthen	our	position	as	an	innovator	
as	the	platform	continues	to	evolve	to	be	a	data-driven,	omni-
channel	marketing	automation	platform	with	artificial	intelligence	
and	machine	learning,	which	empowers	our	customers	to	get	
a	return	on	investment	from	their	digital	marketing.	The	market	
continues	its	very	strong	growth	which	puts	us	in	an	advantageous	
position	to	capitalise	on	our	organic	growth	strategy.

The	Group	has	a	strong	position	in	changing	markets	and	the	
Board	remains	confident	about	the	future	growth	prospects,	
assuming	that	there	is	no	adverse	change	in	market	conditions	and	
delivery	against	the	planned	strategy.

Milan Patel
Chief Executive Officer
15	October	2018	

Paraag Amin
Chief Financial Officer
15	October	2018

Financial

Revenue
We	aim	to	deliver	double-digit		
organic	revenue	growth	from		
continuing	operations.

£43.1m 
+35%

£32.0m 
+19%

£26.9m 
+26%

Cash position
We	aim	to	have	a	strong		
cash	position.

£20.4m

£17.3m

Adjusted EBITDA
We	aim	to	have	double-digit	earnings	
before	interest,	tax,	depreciation	and	
amortisation	(EBITDA)	growth	from	
normal	business.

£12.5m 
+22%

£10.3m 
+26%

£15.0m*

£8.2m 
+18%

2016

2017

2018

2016

2017

2018

2016

2017

2018

Strategic**

ARPU
We	aim	to	continue	to	grow	Average	
Revenue	Per	User	(ARPU)	per	month.

Recurring revenue
We	aim	to	have	recurring	revenues		
of	over	70%.

International
We	aim	to	expand	international	revenue	
to	over	33%	from	outside	the	UK.

£845 
+18%

£715 
+24%

£575 
+29%

78%

81%

85%

26%

23%

18%

16

dotdigital	Group	Plc
Annual	Report	2017/2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

*			After	spending	£10.7m	on	the	acquisition	of	Comapi,	paid	in	full	using	cash	resources	
**	Does	not	include	the	acquisition	of	Comapi

dotdigital	Group	Plc
Annual	Report	2017/2018

17

STRATEGIC REPORT 

Risks, impact and mitigations 

Risk area

Impact

Mitigation of risk

Risk area

Impact

Mitigation of risk

Data privacy 

Implementation 
of cloud service  
providers 

Supplier, 
computer 
hardware and 
internet reliability-
related risks 

Certain	laws	and	regulations	such	as	the	
General	Data	Protection	Regulation	(“GDPR”)	
require	or	may	require	the	Group	and	its	
customers	to	implement	privacy	and	security	
policies,	permit	consumers	to	access,	
correct	or	delete	personal	information	stored	
or	maintained	by	such	companies,	inform	
individuals	of	security	incidents	that	affect	their	
personal	information,	and,	in	some	cases,	
obtain	consent	to	use	personal	information		
for	certain	purposes.

Other	proposed	legislation	could	impose	
additional	requirements	and	prohibit	the	use	of	
certain	technologies,	such	as	those	that	track	
individuals’	activities	on	web	pages	or	record	
when	individuals	click	on	an	in-email	link.	Such	
laws	and	regulations	could	restrict	customers’	
ability	to	collect	and	use	email	addresses,	web	
browsing	data	and	personal	information,	which	
may	reduce	demand	for	its	products.

The	Group	utilises	public	cloud	providers	to	
host	its	platforms	and	products.	An	event	
resulting	in	multiple	cloud	data	centre	failing,		
for	any	significant	period,	or	termination	of	
services	by	a	cloud	provider,	may	negatively	
impact	the	Group’s	business,	operating	results	
and	financial	condition.

The	nature	of	cloud	computing	means	that	
the	majority	of	the	platforms	are	on	a	shared	
infrastructure	that	is	more	of	a	target	for		
cyber-attacks.

An	event	resulting	in	a	loss	of	functionality		
at,	or	a	total	loss	of,	a	data	centre	that	hosts	
message	send	components	for	a	prolonged	
period	will	result	in	sub-optimal	service,	
potentially	leading	to	a	loss	in	revenues.	In	
addition,	events	preventing	or	obstructing	the	
platform’s	communication	abilities,	such	as	the	
blacklisting	of	IP	addresses	at	major	internet	
service	providers,	will	incur	revenue	loss.	

The	Group	relies	on	a	range	of	upstream	
providers	to	deliver	SMS	messages;	a	change	
in	relationship	with	one	or	more	of	these	
providers,	or	one	or	more	of	these	providers		
no	longer	being	able	to	operate,	could	impact	
the	Group’s	profitability.

•	 Operation	of	an	open-door	policy,	including	the	sharing	of	
policies	relating	to	security,	compliance	and	data	privacy.

•	 Maintenance	of	a	public-facing	Trust	Centre	communicating	

important	information.

•	 Research	into	the	impact	of	new	or	altered	legislation		

to	inform	free	resources.	The	Group	actively	contributes	to	
the	digital	marketing	and	messaging	space	to	advocate	best	
practice	and	make	sure	its	customers’	needs	are	represented.

•	 Provisioning	of	global	instances	of	the	platforms,	allowing	

customers	in	certain	regions	to	overcome	data	sovereignty	
constraints.

•	

Introduction	of	new	processes	and	policies	in	compliance		
with	GDPR.

•	 Ongoing	monitoring	of	the	regulatory	environment,	including	
any	initial	compliance	actions	made	under	GDPR	and	
developments	of	the	California	Consumer	Privacy	Act	and	
e-Privacy	Regulation.

•	

Informed	choice	of	best-of-breed	cloud	computing	providers	
(the	Group	has	selected	Microsoft	Azure,	Amazon	AWS,	and	
Google	Cloud	Platform),	the	architecture	of	which	facilitates	
quick	recovery	in	the	event	of	a	single	data	region	failure.

•	 Development	and	implementation	of	resilient	global	instances	
of	the	platform	to	serve	local	customers	and	avoid	global	
customer	impact	in	the	event	of	a	regional	outage.

•	

Inheritance	of	economies	of	scale	and	pioneering	technology	
from	aforementioned	providers,	including	computing	power,	
bandwidth,	and	security.

•	 The	platforms	are	architected	with	resilience	to	cater	for		

single	points	of	failure.	

•	 Continual	evaluation	of	suppliers	and	technologies	with		

the	prioritisation	of	send	volume,	scalability	and	resiliency,		
and	business	continuity.

•	 Continual	investment	in	and	maintenance	of	the	Group’s	

currently	owned	IP	addresses	to	ensure	global	reputability		
and	use	optimisation.

•	 Frequently	reviewing	the	most	profitable	upstream	provider	
routing	options,	and	negotiating	contracts	regularly	based		
on	current	and	anticipated	volume.

18

Information 
security and 
cyber-risks 

Internet service 
providers (ISPs), 
reputation and 
internet browser 
related risks 

Risks related 
to key platform 
integrations

Brexit

Maximise 
investment in 
growing high-
performance 
teams 

The	ever-evolving,	sophisticated	nature	of	the	
cyber	threat	landscape	poses	an	ongoing	risk		
to	the	Group.	Revenue	depends	on	the	
availability	of	computer	systems,	an	attack	
against	which	could	significantly	impact	the	
Group’s	ability	to	function.		

An	attack	impacting	the	confidentiality,	integrity,		
or	availability	of	systems	and	data	would	negatively	
impact	the	Group’s	reputation	and	therefore	its	
ability	to	retain	and	attract	new	customers.					

•	 Continual	investment	in	all	aspects	of	cyber-security		

under	the	guidance	of	the	Group’s	dedicated	information	
security	function.			

•	 Attainment	of	the	UK	government-backed	Cyber	Essentials	
Plus	Certification,	implementation	of	regular	vulnerability	
scanning,	third-party	penetration	testing,	and	security	update	
schedules	to	proactively	detect	and	remediate	against	the	
latest	threats.

•	 The	continual	promotion	of	a	security	culture	within		
the	business	via	various	awareness	initiatives.

•	 Provision	of,	and	investment	into,	many	core	platform		

services	to	filter	known	or	bad	data	that	may	not	comply		
with	EU,	Asia	Pacific	or	US	anti-spam	regulations.

•	 Development	of	the	Group’s	deliverability	team	and	

consultancy	services	for	customers	focused	on	email		
delivery,	data	quality	and	legislative	compliance.

•	 Demonstration	of	commitment	to	anti-abuse	through	
admittance	to	various	industry	groups,	such	as	the	
Messaging,	Malware	and	Mobile	Anti-Abuse	Working	Group	
(M3AAWG),	the	Email	Sender	and	Provider	Coalition	(ESPC).	

•	 Proactive	handling	of	abuse	complaints	generated	by	
customer	messaging,	including	account	suspension		
and	agreement	termination.	

•	 Creation	and	maintenance	of	strong	relationships		

with	these	platforms.

•	 Where	possible,	creation	of	revenue-sharing	arrangements		

so	there	is	mutual	commercial	benefit.

•	 Continuous	review	of	competing	functionality	from		

other	vendors.

•	 Ensuring	our	platform	policies	align	with	the	third	parties.	

•	

Internal	HR	team	reviewing	strategies	for	dealing	with		
EU	staff,	depending	on	Brexit	negotiation	outcomes.

•	 Research	and	monitoring	of	legislative	environment,	

particularly	in	relation	to	data	transfers	between	the	UK		
and	EU	and	vice-versa.

•	

Internal	departments	reviewing	strategies	to	address		
data	storage	and	transfer,	depending	on	Brexit	negotiations	
outcomes.

As	a	large	proportion	of	the	Group’s	revenue	
is	derived	by	charging	a	price	per	message	
for	sending	emails	and	SMS	on	behalf	of	
customers,	the	impact	of	not	being	able	
to	deliver	these	or	deliver	these	without	
engagement	tracking	for	any	reason	is	
significant.	If	internet	browsers	detect	
hyperlinks	as	a	phishing	threat,	abuse	
complaints	from	providers	are	not	dealt	with	
properly,	bad	customer	data	generates	multiple	
complaints	through	ISPs	or	third-party	spam	
are	blacklisted,	these	impact	the	platform’s	
overall	ability	to	effectively	deliver	messages.

The	Group	is	increasingly	investing	in	integration	
with	third-party	platforms	to	provide	an	enhanced	
product	feature	set	–	for	example,	Shopify,	
Facebook,	and	Google.	These	platforms	all	have	
various	contractual	bases	for	access	and	the	
Group	maintains	its	obligations	carefully.	However,	
any	future	change	in	the	terms	granting	the		
Group	access	may	impact	our	continued	ability		
to	integrate	our	product	with	these	platforms.

The	Group	has	a	large	business	footprint	within	the	
United	Kingdom;	both	in	terms	of	staff	headcount,	
and	in	terms	of	the	customer	base.	Brexit	(the	
expected	departure	of	the	United	Kingdom	from	
the	European	Union	at	the	end	of	March	2019)	
still	has	a	number	of	unknowns	and	these	present	
some	amount	of	risk	with	regards	to	the	Group.	
Many	of	our	UK-based	staff	are	citizens	from	
other	EU	countries;	at	the	time	of	this	report	being	
released,	there	is	not	yet	a	full	understanding	of	
their	right	to	work	in	the	UK	post-Brexit.	In	addition,	
a	changing	legislative	environment	between	a	post-
Brexit	UK,	and	EU,	may	place	additional	regulatory	
burdens	on	the	Group	which	make	it	harder	to	
operate	with	EU-based	companies.

Failure	to	attract,	hire,	develop	and	retain	high-
performing	individuals	will	reduce	the	ability	to	
achieve	the	Group’s	goals.

•	 Commitment	to	the	delivery	of	a	comprehensive	programme	

of	formal	and	informal	learning	and	development	
opportunities	aligned	to	the	needs	and	goals	of	the	business.

•	 Regular	evaluation	of	the	benefits	to	ensure	market	

competitiveness.		

•	 Expansion	into	new	territories	increases	accessible	talent	

pools	the	Group	can	hire	in.

19

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018STRATEGIC REPORT 

STRATEGIC REPORT 

Risks, impact and mitigations continued 

Corporate social responsibility report

Risk area

Impact

Mitigation of risk

Competitive  
environment 

The	sector	the	Group	operates	in	is	
competitive.	The	impact	of	competitors	having	
more	features,	increased	financial	backing,	
better	brand	recognition	and	better	global	
coverage	increases	the	risk	to	the	Group’s	
business.

•	 Continual	revenue	growth	year-on-year	and	reinvestment	in		
new	product	features,	best-in-class	customer	support	and		
service	offerings,	enhanced	brand	recognition	and	improved	
service	delivery.

•	 A	global	marketing	presence	to	attract	new	customers.

•	 Further	improvement	of	the	products’	renowned	user	
experience,	including	hiring	dedicated	user	experience	
professionals.

•	

Increased	tighter	integration	of	the	Group’s	newly	acquired	
business	unit	Comapi,	in	order	to	provide	a	broader	and		
more	competitive	product	feature	set.

International 
expansion 

Reliance	on	revenues	relating	to	a	single	region	
increases	the	risk	of	revenue	loss	if	that	region	
were	to	experience	an	economic	decline.

•	 Continual	increase	in	international	revenues.

•	 Successful	exploration	into	options	relating	to	geographic	
expansion	above	and	beyond	the	UK,	US	and	APAC.

Further,	the	Group’s	geographic	expansion		
increases	the	risk	of	certain	successful	UK		
policies	and	practices	proving	less	successful	
and	providing	a	poorer	level	of	service	and	
assurance	in	new	territories.

•	 Constant	review	by	the	executive	team	for	growth	

opportunities	in	additional	territories.

•	 Proactive	hiring	of	senior	individuals	in	new	regions	who	are	
experienced	in	developing	successful	international	business	
models	alongside	quality	local	hires	to	deliver	impeccable		
region-specific	services.

Development and  
maintenance of  
products 

There	is	a	possible	risk	that	without	continued	
investment	into	new	products,	maintenance		
and	enhancement	of	old	products	and	
expansion	into	new	sectors,	the	growth	of	the	
Group	will	be	impaired.

•	 Continued	realisation	of	revenue	growth	from	product	investment.

•	

Innovation	and	increased	development	of	new	core	product	
offerings	in	the	omni-channel	customer	engagement	space,	
facilitating	new	revenue	opportunities	and	increasing	the	
average	recurring	revenue	of	the	Group’s	existing	customers.

Evolving 
technology 
and customer 
requirements 

Failure	to	anticipate	or	respond	to	evolving	
technological	channels	and	customer	
requirements	or	to	introduce	competitive	
enhancements	and	new	features	may		
impact	growth	and	customer	retention.		
The	introduction	of	new	solutions	by	
competitors	potentially	makes	the	Group’s	
solutions	less	competitive.

•	 A	constant	focus	on	enabling	unrestrained	customer		
growth	through	the	ease	and	flexibility	of	the	Group’s		
best-of-breed	integrations.	

•	 Continued	evaluation	and	optimisation	of	product	

performance	in	the	technology	landscape	to	reduce	
maintenance	overheads.

•	 Remaining	a	credible	provider	of	omni-channel	customer	
engagement	SaaS	solutions	through	constant	investment	
in	and	development	of	new	solutions,	partnerships	and	
enhancements.	

•	 Development	of	a	strategy	that	facilitates	the	implementation	

of	rapidly	changing	technologies,	anticipating	client	
requirements	and	frequent	product	enhancements.	

•	 Dedication	to	remaining	relevant	to	both	the	B2B	and		
B2C	verticals,	reducing	risk	through	the	breadth	of	the	
platform’s	solutions.

•	 Continued	emphasis	on	recruiting	and	retaining	leading	experts.

•	 Continued	focus	on	combining	email	marketing	and	

automation	capabilities	with	the	market-driven	need	for	
supporting	more	conversational	channels	and	leveraging		
data	to	drive	decisions.

Loss of a 
strategic 
partnership

If	a	strategic	partner	no	longer	allowed	a	
dotmailer	connector,	there	is	a	risk	that	our	
customer	may	not	migrate	onto	another	
platform	to	which	we	have	a	connector.

•	 We	have	built	connectors	into	dotmailer	for	all	major	

e-commerce	and	CRM	platforms,	such	that	if	our	customer	
migrates	onto	another	platform,	we	would	be	able	to	
accommodate	the	switch.

dotdigital continues to invest time and  
resource into Corporate Social Responsibility 
(CSR), ensuring employees, partners and the 
broader communities are both considered  
and supported.

Clients
Focusing	on	customer	success	has	allowed	us	to	understand		
our	clients’	needs	to	even	greater	degree,	ensuring	our	products	
and	services	are	a	match	for	marketing	requirements	of	our	clients,	
partners	and	prospects.	Investing	in	processes	and	internal	
systems	ensures	our	clients	have	full	clarity	around	the	costs		
of	partnering	with	dotdigital.

Charitable support
Our	dotCommunity	group	support	all	our	employees	in	charitable	
activities.	From	quiz	nights	to	bake	sales,	a	host	of	local	and	
national	charities	have	been	supported.

We	are	proud	to	have	the	Macmillan	Cancer	Support	team	visit	our	
most	recent	bake	sale,	which	raised	awareness	and	engagement	
in	the	support	of	this	deserving	cause.

Employees
Employee	engagement	remains	a	key	focus	and	measure	of	the	
Group’s	success.	Retaining	and	developing	our	employees	and	
providing	opportunities	for	growth	is	a	key	attribute	of	the	Group.		
We	are	delighted	and	proud	that	in	excess	of	28%	of	the	positions	
filled	were	internal	moves	and	promotions.	

As	the	Group	has	expanded,	we	have	ensured	that	all	the	benefits	
and	opportunities	are	shared	and	made	available	across	all	parts		
of	the	Group	and	all	office	locations.	This	is	an	important	factor		
in	harnessing	the	global	employee	collective.

Community and business partnership
The	Group’s	support	for	local	organisations	continues	to	be	a	
strong	part	of	our	ethos.	Building	on	the	support	and	chairmanship	
of	the	Good	Employer	Charter	and	a	public	advocate	for	support	
of	the	London	Living	Wage,	we	are	proud	to	have	been	able	to	
support	local	authority	programmes	such	as	the	‘Summer	Reading	
Challenge’	which	encourages	children’s	engagement	with	learning	
and	reading.	We	look	forward	to	presenting	the	prize	to	the	
Croydon	Winner	of	this	competition.

The	Group	has	strong	ties	to	the	LGBT	community.	Its	members	
are	committed	to	creating	a	more	inclusive	workplace	where		
all	staff	can	feel	comfortable	about	who	they	are.	As	a	Group,		
we	celebrate	the	incredible	diversity	of	all	our	employees.	For		
the	second	year	in	a	row,	we	are	proud	to	have	marched	at		
London	Pride.

Environmental partnership
Our	tried	and	tested	adoption	of	Reduce,	Reuse,	Recycle	runs	
through	all	our	offices.	As	a	digital	business	we	continue	to	strive	
to	reduce	printing	and	waste	and	increase	the	levels	of	recycling	
wherever	possible.

Our	office	hot-desking	arrangements	and	flexible	approach	to	
appropriate	telecommuting	ensure	we	avoid	unnecessary	travel	
whenever	possible.		

Ensuring	we	work	with	data	centre	and	cloud	partners	and	
hardware	for	our	employees	that	set	industry	standards	in	energy	
efficiency	ensures	we	minimise	our	energy	footprint.	

Strategic report
The	strategic	report	was	approved	by	a	duly	authorised	committee	
of	the	Board	of	Directors	on	15	October	2018	and	signed	on	its	
behalf	by:

Milan Patel	
Chief Executive Officer   

15	October	2018

20

21

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018GOVERNANCE

Board of Directors

Milan Patel FCCA	ACSI
Chief Executive Officer

Paraag Amin CFA
Chief Financial Officer

Milan	joined	the	Company	in	2007	and	was	appointed	Group	
Company	Secretary	in	2009,	CFO	in	2015	and	CEO	in	2016.	
Milan	is	a	fellow	member	of	the	Association	of	Chartered	Certified	
Accountants	and	an	associate	member	of	the	Chartered	Institute		
of	Securities	and	Investments.	He	has	been	responsible	for	the	
Group’s	admission	to	ISDX	and	the	introduction	to	AIM.	

Paraag	was	appointed	to	the	Board	in	February	2018.	He		
has	significant	public	market	experience	having	held	senior		
roles	at	a	number	of	investment	banks	within	equity	asset	
management,	research	and	specialist	sales,	totalling	15	years,		
as	well	as	previously	founding	his	own	business	in	the		
digital	marketing	space.

He	was	responsible	for	the	Group’s	functions	in	financial	
management	and	reporting,	regulatory	compliance,	legal	and	
corporate	governance	for	the	business	prior	to	being	made	
permanent	CEO	of	the	Group.	He	also	brings	substantial	strategic	
financial	and	commercial	experience	to	the	Board.	As	well	as	
financial	acumen,	he	has	developed	a	broad	range	of	operational	
competencies,	a	grasp	of	strategic	objectives,	clear	leadership,	
international	business	development,	mergers	and	acquisitions,		
and	strong	decisive	management	skills.

Milan	is	now	responsible	for	leading	the	executive	team,	vision		
and	growth	strategy	for	the	business.	More	specifically	Milan	is	
leading	our	international	growth	strategy,	accelerated	product	
innovation,	developing	strategic	partnerships	and	investigation		
of	potential	acquisitions.	He	has	a	strong	track	record	of	delivery		
of	performance	against	plan.

Paraag	qualified	as	a	Chartered	Financial	Analyst	in	2004	with	
Goldman	Sachs.	He	also	held	senior	roles	within	equities	at	Citi,		
ABN	Amro,	RBS,	Credit	Suisse,	Peel	Hunt	and	Canaccord	Genuity.

He	is	responsible	for	the	Group’s	functions	in	financial	management	
and	reporting,	regulatory	compliance	and	legal	and	corporate	
governance	for	the	business.	He	also	brings	substantial	strategic,	
financial	and	commercial	experience	to	the	Board	and	has	been	
appointed	to	assist	Milan	in	taking	the	Group	to	the	next	level.

Frank Beechinor-Collins
Non-Executive Chairman

Richard Kellett-Clarke CA	CMA
Non-Executive Director

Frank	was	for	11	years	CEO	of	One	Click	HR,	an	AIM-quoted	
technology	business	of	which	he	was	a	co-founder.	Frank	oversaw	
the	successful	sale	of	the	business	to	ADP,	a	$4bn	NYSE-
listed	company	in	2011.	Frank	brings	a	great	deal	of	corporate	
experience	to	the	Board,	gained	over	25	years	of	working	for		
and	running	public	and	private	companies.	

Frank	has	a	strong	track	record	in	M&A	and	brings	with	him	a	
quality	network	of	contacts	in	the	fields	of	managed	services	
and	Software	as	a	Service.	From	2014	to	July	2018	he	was	
Chairman	of	Redstone	Connect	plc,	an	AIM-quoted	smart	building	
infrastructure	business.	Following	a	restructuring	Redstone	
Connect	was	rebranded	SmartSpace	Software	Plc	and	Frank	
stepped	into	the	role	of	CEO.	He	is	co-founder	of	Cadence	
Performance	Ltd,	a	chain	of	specialist	cycling	performance	centres	
and	is	Chairman	at	Food	Choice	at	Work	ltd,	a	spin-out	business	
from	University	College	Cork.

Richard	has	40-plus	years	of	experience	in	a	variety	of	finance,	IT	
and	operational	roles	with	PLC	and	PE	businesses,	all	involved	
in	either	the	expansion	through	acquisition	or	the	turnaround	and	
strategic	repositioning	and	recovery	of	creative,	businesses	in	
FMCG,	media,	electronics,	and	software.

He	was	a	founder	and	later	CEO	of	a	global	news	business	and	
a	digital	rights	software	business.	He	is	currently	a	non-executive	
director	of	Idox	PLC	and	the	senior	independent	director	to	the	
Group	and	a	consultant	to	a	number	of	SMEs.

Peter Simmonds FCCA
Non-Executive Director

‘Tink’ Ian Taylor
Founder & President

Peter	was	Chief	Executive	Officer	of	dotmailer	and	then	dotdigital	
Group	plc	for	eight	years	from	2007	to	2015.	Following	his	
retirement	in	June	2015	he	stepped	down	into	the	role	of	Non-
Executive	Director.	

Tink	is	Founder	and	President	of	dotmailer	and	dotdigital	Group	Plc	
(founded	in	1999).	He	has	20	years’	experience	in	the	field		
of	digital	communications	and	has	introduced	digital	marketing		
to	companies	large	and	small.	

Peter	is	FCCA	qualified	and	currently	also	holds	board	positions		
in	the	role	of	Chairman	at	Cloudcall	Group	plc	and	D4T4	Solutions	
plc	(both	AIM-quoted	companies).	In	July	2016	he	was	appointed	
as	a	non-executive	director	of	Eckoh	plc	and	in	October	2016		
he	was	appointed	as	a	board	member	of	The	Quoted	Companies	
Alliance.	Peter	resigned	from	the	board	of	Ecko	plc	as	at		
14	December	due	to	a	recommendation	made	by	a	proxy		
advisory	firm	prior	to	the	dotdigital	Group	AGM	in	December	2017.

Tink	has	been	pivotal	in	the	development	of	digital	marketing	since	
its	outset	in	both	the	UK	and	the	US,	serving	as	an	elected	and	
influential	member	of	the	UK	Direct	Marketing	Association’s	Email	
Marketing	Council	and	chairing	the	partnership	and	deliverability	
working	parties.	Tink	has	judged	and	later	chaired	the	Email,		
Mobile	&	Agency	categories	at	the	UK	DMA’s	awards	for	over	half	a	
decade.	He	has	also	served	on	the	Email	Marketing	Council	at	UK	
Internet	Advertising	Bureau	since	2006.

In	2014,	Tink	was	elected	to	the	Board	of	the	US	Direct	Marketing	
Association’s	Email	Experience	Council	(EEC).	He	chairs	the	
nomination	committee	and	has	since	2016	acted	as	a	judge		
for	the	EEC	email	marketing	awards.

He	first	launched	dotmailer	in	the	US	at	the	back	end	of	2012		
and	later	took	dotmailer	to	APAC	in	2015.	He	is	currently	a	
strategic	advisor	to	dotmailer	and	the	Plc	Board.	Tink	constantly	
strives	to	help	individual	organisations,	and	the	industry	as	a		
whole,	to	develop	and	progress,	acting	as	a	serial	tech	advisor		
and	investor	outside	of	dotmailer.

22

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Corporate governance report

As	an	AIM-quoted	company,	we	recognise	the	importance	of	applying	
sound	governance	principles	in	the	successful	running	of	the	Group.	
The	Board	has	elected	to	comply	with	the	Quoted	Companies	
Alliance	(QCA)	Corporate	Governance	Code	and	will	report	annually	
on	our	compliance	with	the	code	and	any	exceptions.

Compliance statement
1.	

	Establish	a	strategy	and	business	model	which	promotes		
long-term	value	for	shareholders	(fully	complies)

The	strategy	and	business	operations	of	the	Group	are	set	out	
in	the	Strategic	Report	on	pages	2	to	21	of	the	Group’s	annual	
report.	The	risk	section	of	the	annual	report	are	on	pages	18	to	
20	and	deals	with	the	challenges	the	business	faces	and	how	
these	challenges	are	mitigated/addressed.

The	Chief	Executive	Officer	is	responsible	for	the	leadership	
and	day-to-day	management	of	the	Group.	This	includes	
formulating	and	recommending	the	Group’s	strategy	for	Board	
approval	and	then	executing	the	approved	strategy.	You	can	
find	a	full	description	of	the	roles	of	the	Board	and	the	founder	
at	www.dotdigitalgroup.co.uk.

Our	simple	and	transparent	business	model	has	consistently	
delivered	value	to	our	shareholders.	

2.		 	Seek	to	understand	and	meet	shareholders’	needs	and	

expectations	(fully	complies)

`The	Group	seeks	regular	dialogue	with	both	existing	and	
potential	new	shareholders	either	through	the	management	
team,	investor	relations	or	through	the	Company	analysts,	
ensuring	its	strategy,	business	model	and	performance	are	
clearly	understood	as	well	as	to	understand	the	needs	and	
expectations	of	shareholders.

The	Chief	Executive	Officer	and	Chief	Finance	Officer	meet	
regularly	with	investors	and	analysts	via	investor	roadshows,	
attend	investor	conferences	and	carry	out	capital	markets	
days	to	provide	them	with	updates	on	the	Group’s	business	
and	obtain	feedback	regarding	the	market’s	expectations	
of	the	Group	through	the	brokers	or	direct	feedback	to	the	
management	team.

The	Board	invites	communication	from	its	private	investors	
and	encourages	participation	by	them	at	the	Annual	
General	Meeting	(AGM).	All	Board	members	are	present	
at	the	AGM	and	are	available	to	answer	questions	from	
shareholders.	Notice	of	the	AGM	is	at	the	least	21	clear	days	
and	the	business	of	the	meeting	is	conducted	with	separate	
resolutions,	voted	by	proxy	and	with	the	result	of	the	voting	
being	clearly	indicated	throughout	the	meeting.	The	results	
of	the	AGM	are	subsequently	published	on	the	Company’s	
corporate	website	and	are	announced	through	a	regulatory	
information	service.

Our	Senior	Independent	Director,	Richard	Kellett-Clarke,	is	
available	to	shareholders	where	concerns	have	not	been	
resolved	through	the	normal	channels	of	communication	with		
the	Board	and	for	when	such	contact	would	be	inappropriate.

The	Board	believes	that	they	have	successfully	engaged		
with	their	shareholders	in	the	past	and	will	continue	to	do		
so	going	forward.

3.		 	Take	into	account	wider	stakeholder	and	social	responsibilities	
and	their	implications	for	long-term	success	(fully	complies)

We	are	committed	to	meeting	with	customers	to	seek	their	
regular	feedback	to	ensure	a	high	level	of	customer	service	
and	to	improve	our	platform.	We	have	various	channels	for	
customers	and	prospects	to	communicate	with	the	Group	
whether	it	be	through	the	messaging	channels	or	the	customer	
success	executives.	The	feedback	is	then	reviewed	on	a	
regular	basis	by	senior	management	team	of	the	Group.

The	Group	is	mindful	of	its	corporate	social	responsibilities	and	
the	need	to	build	and	maintain	strong	relationships	across	a	
range	of	stakeholder	groups.	As	a	Company,	we	regard	this	
as	a	key	principle	in	what	we	do.	The	Group	has	established	
a	Social	Committee	that	consists	of	employees	across	all	
departments	and	seniority	levels	to	engage	with	stakeholders	
to	help	enrich	communities.	The	corporate	social	responsibility	
report	can	be	found	on	page	21.	

The	Group	is	fully	committed	to	encouraging	the	‘employee	
voice’	and	acting	on	the	feedback	we	receive.	Whether	by	
informal	discussion	or	by	our	annual	employee	satisfaction	
survey,	the	opinion	and	feedback	provided	by	our	employees	
is	vital	to	shaping	the	business.	Our	employees	are	at	the	heart	
of	our	business	and	we	consistently	strive	to	train	and	develop	
them	for	career	progression.		

The	Board	closely	monitors	the	results	of	the	Company’s	
Employee	Engagement	Survey	to	address	where	possible	
any	concerns	raised	and	ensure	the	alignment	of	interests	
between	the	Company	and	its	employees.	This	alignment	is	
vital	to	shaping	the	business.	An	example	of	this	has	been	the	
successful	roll-out	of	a	new	benefit	programme	for	all	staff	as		
a	result	of	staff	feedback.	

4.		 	Embed	effective	risk	management,	considering	both	

opportunities	and	threats,	throughout	the	organisation		
(fully	complies).	

The	Group’s	system	of	internal	controls,	identification	of	
significant	risks	and	reviewing	its	effectiveness	are	the	
responsibility	of	the	Board.	These	systems	are	designed	to	
mitigate	the	risk	of	failure	to	achieve	the	business	objectives.	
These	systems	can	only	provide	reasonable,	but	not	absolute,	
assurance	against	material	misstatement	or	loss.

There	is	an	ongoing	process	for	identifying,	evaluating	and	
managing	the	Group’s	significant	risks	and	this	is	regularly	
reviewed	by	the	Risk	Committee	and	the	Board.	The	Group	
also	keeps	an	active	risk	register	which	is	also	formally	
reviewed	by	the	Committee	on	a	quarterly	basis.

The	internal	control	procedures	are	delegated	to	Executive	
Directors	and	senior	management	in	the	Group,	operating		
within	clearly	defined	terms	set	by	the	Risk	Committee.	The	
Board	regularly	reviews	the	internal	control	procedures	in	light		
of	the	ongoing	assessment	of	the	Group’s	significant	risks	and		
is	reviewed	on	a	quarterly	basis.

On	a	monthly	basis,	the	management	accounts,	including	a	
comprehensive	financial	report,	are	reviewed	by	the	Board	in	
order	to	provide	effective	monitoring	of	financial	performance.

Board	

Audit	
Committee	

Risk	
Committee	

Remuneration	
Committee	

Nomination		
Committee

Attended	

Total	

Attended	

Total	

Attended	

Total	

Attended	

Total	

Attended	

Total

Executive Directors

Milan	Patel	

Philip	Blundell	

Paraag	Amin	

Non-Executive Directors

Frank	Beechinor-Collins	

Richard	Kellett-Clarke	

Peter	Simmonds	

Tink	Taylor	

Simon	Bird	

12	

12	

6	

5	

12	

12	

12	

11	

7	

6	

5	

12	

12	

12	

12

12

2	

1	

1	

2

1

1

1	

1	

1	

1	

2	

2	

2	

2	

1	

1	

1	

1

1

1

A	summary	of	the	principal	risks	and	uncertainties	facing		
the	Group,	as	well	as	mitigating	actions,	are	set	out	on		
pages	18	to	20.

The	Board	has	sufficient	members	to	contain	the	appropriate	
balance	of	skills	and	experience	to	effectively	operate	and	
control	the	business.

5.		 	Maintain	the	Board	as	a	well-functioning,	balanced	team	led		

by	the	Chair	(partially	complies)

The	Group	is	managed	by	a	Board	of	Directors	chaired	by	
Frank	Beechinor-Collins.	The	Board	is	responsible	for	taking	all	
major	strategic	decisions	and	also	addressing	any	significant	
operational	matters.	In	addition,	the	Board	reviews	the	risk		
profile	along	with	the	Risk	Committee	of	the	Group	and	
ensures	that	an	adequate	system	of	internal	control	is	in	place.	
Management	information	systems	are	in	place	to	enable	the	
Board	to	make	informed	decisions	to	properly	discharge	their	
duties.	A	formal	schedule	of	Matters	Reserved	for	the	Board		
was	adopted	as	at	the	Board	on	25	September	2018	and		
will	be	reviewed	annually.

The	Board	currently	consists	of	two	Executive	Directors,	
one	Founder	and	two	Independent	Non-Executive	Directors	
and	one	Non-Executive	Director	who	does	not	meet	the	
independent	criteria	set	out	by	the	QCA	code	on	Corporate	
Governance.	Each	of	the	Non-Executives	spends	a	minimum	
of	two	days	a	month	on	dotdigital	Group	business	matters.	
Both	the	Independent	Non-Executive	Directors	are	considered	
by	the	Board	to	be	independent	of	management	and	free	
from	any	business	or	other	relationship	that	could	materially	
interfere	with	the	exercise	of	their	independent	judgement	in	
accordance	with	the	QCA	Code.	In	order	to	fully	comply	by	
this	principle,	the	Nominations	Committee	is	evaluating	the	
balance	of	the	Board,	however	the	Board	is	appropriate	for	the	
business	in	its	current	stage	of	growth.

The	Board	believes	it	is	appropriate	to	have	a	Senior	
Independent	Non-Executive	Director	and	Richard	Kellett-Clarke	
currently	fulfils	this	role.	Richard	is	available	to	shareholders	
where	concerns	have	not	been	resolved	through	the	normal	
channels	of	communication	with	the	Board	and	for	when	such	
contact	would	be	inappropriate.

Roles	of	the	Chairman	and	the	Chief	Executive	are	separate,	
with	their	roles	and	responsibilities	clearly	defined	and	set	out	
in	writing.	The	Chairman’s	main	responsibility	is	the	leadership	
and	management	of	the	Board	and	its	governance.	He	meets	
regularly	and	separately	with	the	Chief	Executive	and	the	Non-
Executive	Directors	to	discuss	matters	for	the	Board.

The	Chief	Executive	is	responsible	for	the	leadership	and	day-
to-day	management	of	the	Group.	This	includes	formulating	
and	recommending	the	Group’s	strategy	for	Board	approval	
and	executing	the	approved	strategy.

The	Board	meets	monthly,	at	least	12	times	a	year,	and	more	
frequently	if	necessary.	In	addition	to	this	the	Board	attends	an	
annual	strategy	meeting	which	also	includes	senior	Directors	
outside	of	the	Board.	The	table	above	shows	attendance	for	
the	period	July	2017	to	June	2018.

6.		 	Ensure	that,	between	them,	the	directors	have	the	necessary		

up-to-date	experience,	skills	and	capabilities	(partially	complies)

The	Board	considers	its	current	composition	and	overall	size	
to	be	both	appropriate	and	suitable	with	the	adequate	skills,	
experience	and	capabilities	to	make	informed	decisions,	
evaluate	performance	and	constructively	criticise	strategy.

The	composition	of	the	Board	is	reviewed	annually	basis	by	
the	Nomination	Committee,	which	is	currently	evaluating	the	
gender	composition	of	the	Board.	The	Board	is	fully	committed	
to	the	appointment	of	the	right	skills	that	are	required	to	grow	
shareholder	value.	One	third	of	the	directors	retire	at	the	
AGM	in	rotation	in	accordance	with	the	Company’s	Articles	
of	Association,	thereby	providing	shareholders	the	ability	to	
decide	on	the	election	of	the	Company’s	Board.	Non-Executive	
Directors	that	do	not	meet	the	independence	criteria	will	also	
stand	for	election	annually,	which	will	allow	shareholders	to	
voice	their	opinion.	Their	biographical	details	can	be	found	on	
pages	22	and	23.

24

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GOVERNANCE

Corporate governance report continued

Audit Committee report

9.		 	Maintain	governance	structures	and	processes	that	are	fit		

for	purpose	and	support	good	decision-making	by	the	Board	
(fully	comply)

The	Board	is	supported	by	a	Remuneration	Committee,		
Audit	Committee	and	Nomination	Committee.	Any	matters	
that	fall	outside	the	responsibility	of	these	committees	are	then	
dealt	with	by	the	Board.	The	role	and	responsibilities	of	the	
Chairman,	Chief	Executive	and	other	Directors	can	be	found	
separately.	The	details	of	the	Committee	are	contained	within	
their	written	terms	of	reference	which	can	be	found	on	the	
Group’s	website.

Throughout	the	year	the	Chairman	of	each	committee	
feeds	back	to	the	Board	any	issues	which	require	further	
consideration	by	the	Board.	Each	of	the	Board	committees	has	
the	ability	to	use	external	advisors	as	they	see	fit	in	furtherance	
of	the	duties	which	are	at	the	Company’s	expense.	Further	
details	of	the	composition	and	meetings	of	these	committees	
can	be	found	within	the	annual	report.

10.			Communicate	how	the	Group	is	governed	and	is	performing	

by	maintaining	a	dialogue	with	shareholders	and	other	relevant	
stakeholders	(fully	comply)

The	Company	is	committed	to	open	communication	with	
all	its	shareholders.	Communications	with	shareholders	is	
predominantly	through	the	Annual	Report	and	AGM.	The		
last	AGM	results	can	be	found	on	the	Group’s	website.		
Other	communications	are	in	the	form	of	full-year	and		
half-year	announcements,	periodic	market	announcements		
(as	appropriate),	one-to-one	meetings	and	investor	road		
shows.	The	Remuneration	Committee	report	is	included	on	
pages	28	to	32.

The	Group’s	website	www.dotdigitalgroup.co.uk	is	regularly	
updated	and	users	can	register	to	be	alerted	via	email		
when	announcements	or	details	of	presentations	and	events	
are	posted	on	the	website.	Annual	reports	and	notices	of	
meetings	for	at	least	the	last	five	years	can	be	found	on	the	
Group’s	website.

The	Nomination	Committee	through	a	thorough	evaluation	
of	the	skills,	knowledge	and	experiences	of	a	proposed	new	
Director	makes	recommendations	to	the	Board	who	then		
make	the	final	decision	on	the	appointment	of	a	new	member.

Throughout	the	year,	the	Directors	receive	updates	on	
corporate	governance	matters	from	either	the	Company	
Secretary	or	the	Company’s	Nominated	Advisors.

To	ensure	that	the	Board	continue	to	develop	their	skills	
and	keep	up	to	date	with	market	developments	they	have	
access	to	independent	professional	advice	which	will	be	at	
the	expense	of	the	Company.	In	addition,	all	members	of	the	
Board	have	access	to	the	support	and	advice	of	the	Company	
Secretary	who	is	responsible	for	the	induction	programme	of	
new	members.

7.		 	Evaluate	Board	performance	based	on	clear	and	relevant	

objectives,	seeking	continuous	improvement	(partially	complies)

The	Nominations	Committee	is	responsible	for	Board	
evaluation.	The	Committee	in	the	past	has	carried	out	informal	
Board	performance	evaluations	but	has	now	embarked	on	
this	formal	process	for	the	Board	and	questionnaires	have	
been	circulated	to	ensure	they	comply	with	this	principle.	The	
learnings	from	this	process	will	be	addressed	in	the	coming	
months.	The	Committee	intends	to	conduct	an	internal	
evaluation	on	an	annual	basis,	and	that	process	will	be	
repeated	for	each	of	the	Committees	of	the	Board.	The	results	
will	be	used	by	the	Nominations	Committee	for	its	approach	to	
succession	planning.

8.		 	Promote	a	corporate	culture	that	is	based	on	ethical	values		

and	behaviours	(fully	comply)

We	are	committed	to	acting	ethically	and	with	integrity	in	all	our	
business	relationships.	The	Company	recognises	the	benefits	
of	a	diverse	workforce	and	is	committed	to	providing	a	working	
environment	that	is	free	from	discrimination.	The	Company	
seeks	to	promote	the	principles	of	equality	and	diversity	in	all	
its	dealings	with	employees,	workers,	job	applicants,	clients,	
customers,	suppliers,	contractors,	agencies	and	the	public.	
Our	people	are	the	difference	–	hence	we	aim	to	hire,	keep	
and	train	the	best.	We	continue	to	encourage	our	unique	and	
supportive	culture,	which	we	believe	sets	us	apart	from	other	
companies.	Our	comprehensive	set	of	policies	and	procedures	
cover	all	of	our	operations.	They	are	constantly	updated	and	
communicated	to	relevant	employees.	We	also	within	the	
organisation	have	numerous	policies	that	are	communicated	
to	all	employees	that	have	been	adopted	by	the	Group	for	us	
to	be	compliant	with	our	ethical	and	cultural	values	that	we	
promote	within	the	business.

The	Audit	Committee	is	a	sub-committee	of	the	Board.		
The	responsibilities	of	the	committee	include:

•	 Reviewing	the	half-yearly	and	full-year	accounts	and	

results	announcements	of	the	Group	and	any	other	formal	
announcements	relating	to	the	Group’s	financial	performance	
and	recommending	them	to	the	Board	for	approval;

•	 Reviewing	the	Group’s	systems	for	internal	financial	control		

and	risk	management;

•	 Monitoring	and	reviewing	the	effectiveness	of	the	Group’s	

internal	accounting	function	and	considering	regular	reports	
which	arise;

•	 Considering	the	appointment	of	the	external	auditors,	
overseeing	the	process	for	their	selection	and	making	
recommendations	to	the	Board	in	relation	to	their	appointment	
to	be	put	to	shareholders	for	approval	at	a	general	meeting;

•	 Monitoring	and	reviewing	the	effectiveness	and	independence	
of	the	external	auditors,	agreeing	the	nature	and	scope	of	
their	audit,	agreeing	their	remuneration,	and	considering	their	
reports	on	the	Group’s	accounts,	reports	to	shareholders	and	
their	evaluation	of	the	systems	of	internal	financial	control	and	
risk	management.

Composition of the Audit Committee
The	Audit	Committee	comprises	of	Frank	Beechinor-Collins		
and	Richard	Kellett-Clarke.	The	Chairman	of	the	Audit	Committee	
is	Richard	Kellett-Clarke,	CA	CMA.	The	Committee	meets	
separately	with	the	external	auditors	without	management		
being	present.

The	Secretary	to	the	committee	is	Company	Secretary		
George	Kasparian.

Main activities of the Audit Committee
At	its	meeting	on	4	October	2018	the	Committee	reviewed	the	
Group’s	preliminary	announcement	of	its	results	for	the	financial	
year	to	30	June	2018	and	the	draft	report	and	accounts	for	that	
year.	The	Committee	received	reports	from	the	external	auditors		
on	the	conduct	of	their	audit,	their	review	of	the	accounts,	including	
accounting	policies	and	areas	of	judgement,	and	their	comments	
on	risk	management	and	control	matters.	

and	external	auditors.	The	review	of	the	external	auditors	was	used	
to	confirm	the	appropriateness	of	their	reappointment	and		
included	assessment	of	their	independence,	qualification,		
expertise	and	resources,	and	effectiveness	of	their	audit	process.

The	Audit	Committee	also	reviewed	the	effectiveness	of	the	
Company’s	systems	for	internal	financial	control	and	risk	
management.	The	Committee	reviewed	the	Group’s	credit		
control	procedures	and	risks	concerning	IT	controls.

Independence of external auditors
Both	the	Board	and	the	external	auditors	have	safeguards	in	
place	to	avoid	the	possibility	that	the	auditors’	objectivity	and	
independence	could	be	compromised.	Our	policy	in	respect	of	
services	provided	by	the	external	auditors	is	as	follows:

•	 Audit-related	services	–	the	external	auditors	are	invited	to	

provide	services	which,	in	their	position	as	auditors,	they	must	
or	are	best	placed	to	undertake.	This	includes	formalities	
relating	to	borrowings,	shareholders	and	other	circulars,	various	
other	regulatory	reports	and	work	in	respect	of	acquisitions	and	
disposals;

•	 Tax	consulting	–	in	cases	where	they	are	best	suited,	we	use		

the	external	auditors.	All	other	significant	tax	consulting	work	is	
put	out	to	tender;

•	 General	consulting	–	in	recognition	of	public	concern	over	the	
effect	of	consulting	services	on	auditors’	independence,	our	
policy	is	that	the	external	auditors	are	not	invited	to	tender	for	
general	consulting	work.

Internal management accounting
The	Audit	Committee	reviewed	the	performance	of	the	internal	
accounting	function,	the	department’s	resource	requirements	and	
also	approved	the	internal	budgets	for	the	year	ending	30	June	
2019.	The	Committee	concluded	that	these	budgets	were	both	
prudent	and	realistic	in	the	context	of	the	Group’s	ambitions.

Whistleblowing
The	Group	has	in	place	a	whistleblowing	policy	which	sets	out	
the	formal	process	by	which	an	employee	of	the	Group	may,	in	
confidence,	raise	concerns	about	possible	improprieties	in	financial	
reporting	or	other	matters.

The	external	auditors	also	presented	their	proposed	fees	and	
scope	for	the	forthcoming	year’s	audit.	The	Committee	also	
reviewed	the	performance	of	both	the	internal	accounting	function	

Approval
This	report	was	approved	by	the	Board	on	4	October	2018	and	
sign	on	its	behalf	by:

Richard Kellett-Clarke
Chairman of the Remuneration Committee

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Remuneration Committee report

Statement from the Chairman of the  
Remuneration Committee
I	am	pleased	to	present	the	Remuneration	Committee	Report	for	
2018,	which	sets	out	the	remuneration	earned	and	paid	to	the	
Directors	in	the	year	ended	30	June	2018.

As	an	AIM-listed	company,	dotdigital	Group	Plc	is	not	required	to	
comply	with	the	remuneration	reporting	requirements	applicable	
to	fully	listed	companies	in	the	UK.	However,	the	Committee	has	
taken	into	account	these	regulations	in	the	preparation	of	this	
report	for	the	year	as	a	matter	of	best	practice.	

The	Committee	remains	committed	to	a	fair	and	responsible	
approach	to	executive	pay	whilst	ensuring	it	remains	in	line	with	
best	practice	and	appropriately	incentivises	Executive	Directors	
over	the	longer	term	to	deliver	the	Group’s	strategy.	The	Board	
remains	focused	on	ensuring	that	the	Group	retains	and	develops	
the	talents	needed	to	deliver	on	its	growth	targets.

Accordingly,	the	Committee	determined	it	was	appropriate	to	
award	the	Chief	Executive	Officer	a	salary	increase	in	the	year	to	
closely	align	the	base	pay	to	bring	them	closer	to	the	median	pay	
of	similar	size	profitable	companies.

Outlook for 2019
A	key	focus	in	the	year	will	be	the	new	governance	requirements	
for	AIM-listed	companies	and	how	these	will	be	applied	to	both	the	
remuneration	and	Corporate	Governance	of	the	business.

It	is	intended	that	an	annual	review	of	the	effectiveness	of	the	
Committee	by	both	the	Board	and	the	Committee	itself	is	
underway	and	changes	will	be	made	as	a	result	of	feedback		
from	the	review.	

A	Share	Incentive	Plan	will	also	be	established	for	employees	to	be	
able	to	own	shares	in	the	Group	which	closer	aligns	them	with	the	
shareholder	value	creation	and	will	increase	employee	retention.

On	behalf	of	the	Board

Richard Kellett-Clarke
Chairman of the Remuneration Committee
15	October	2018

The	Committee	operates	under	a	defined	set	of	Terms	of	
Reference,	which	were	approved	and	adopted	at	year	end	and	
which	can	be	found	at	https://www.dotdigitalgroup.com/wp-
content/uploads/2018/09/Remmuneration-committee-Terms-
of-Reference.pdf.	It	is	intended	that	these	will	be	kept	under	
continuous	review	to	ensure	they	remain	appropriate	and	reflect	
any	changes	in	legislation,	regulation	or	best	practice.

The	annual	report	on	remuneration	provides	details	of	the	amounts	
earned	in	respect	of	the	year	ended	30	June	2018	and	how	the	
directors’	remuneration	policy	has	operated.

The	annual	report	on	remuneration,	detailed	on	pages	28	to	32,		
is	subject	to	an	advisory	shareholder	vote	at	the	2019	AGM.

Review of the year ended 30 June 2018
During	the	year,	the	Committee	worked	to	embed	the	Long-Term	
Incentive	Plan	(LTIP)	into	the	Group	incentive	mechanism	for	the	
Executive	and	Senior	Directors	in	the	Group.	The	first	awards		
under	the	LTIP	were	granted	following	shareholder	approval	at		
the	2017	AGM.	

During	the	year,	dotdigital	announced	the	appointment	of	Paraag	
Amin	as	Chief	Financial	Officer.	The	Committee	carefully	considered	
the	salary	and	agreed	a	base	of	£164,000.	This	decision	is	in	line	
with	our	policy	of	preferring	the	salary	of	new	appointees	to	be	
brought	gradually	up	to	the	market	median	level	over	time,	subject	
to	the	demonstrated	performance	of	the	individual	in	the	role	over	
the	period.	

As	described	earlier	in	the	annual	report	the	Group	has	performed	
well	during	the	year,	delivering	strong	revenue	of	£43.1m	and	
total	profit	before	tax	excluding	exceptional	costs	of	£10.0m.	
Consequently,	the	Executive	Directors	earned	an	annual	cash	
bonus	equivalent	to	26%	of	salaries.	

Directors’ Remuneration Policy
This	section	sets	out	the	Directors’	remuneration	policy.	The	Committee	considers	the	remuneration	policy	annually	to	ensure	that	it	
continues	to	underpin	the	Group’s	strategy.	

Key principles
The	main	aim	of	the	Group’s	policy	is	to	align	the	interests	of	Executive	Directors	with	the	Group’s	growth	strategy	and	long-term		
creation	of	shareholder	value.	The	policy	is	designed	to	remunerate	the	Executive	Directors	competitively	and	appropriately	and		
allows	them	to	share	in	this	success	and	the	value	delivered	to	shareholders.

The	policy	is	based	on	the	following	principles:

•	 Promote	shareholder	value	creation	and	support	the	business	growth	strategy;

•	 Ensure	that	the	interests	of	the	Directors	are	aligned	with	the	long-term	interests	of	shareholders;

•	 Deliver	a	competitive	level	of	pay	for	the	Directors	sufficient	to	attract,	retain	and	motivate	individuals;	and

•	 Ensure	that	an	appropriate	proportion	of	the	package	is	determined	by	targets	linked	to	the	Group’s	performance.

Executive Directors’ Remuneration Policy

Component Purpose	and	link	to	strategy

Operation

Maximum

Reviewed	annually	against	
salary	surveys	for	market	rate,	
Group	performance,	role	and	
experience.

No	overall	maximum	has	
been	set	however	they	
are	reviewed	in	the	wider	
context	of	the	Group.

Performance	measure

Not	applicable

Base 
salary

Fixed	remuneration	to	
provide	a	competitive	base	
salary	to	attract,	motivate	
and	retain	directors	with	the	
experience	and	capabilities	
to	achieve	the	strategic	
aims.

Benefits

To	provide	market-
competitive	benefits	
package.

Pension

To	provide	an	appropriate	
level	of	retirement	benefit.

Annual 
bonus

Rewards	performance	
against	annual	targets	
which	supports	the	strategic	
direction	of	Group.

Receive	benefits	in	line	with	
market	practice,	these	include	
company	car/allowance,	private	
medical,	income	protection	&	
death	in	service	insurance.

Executive	Directors	are	eligible	
to	participate	in	the	Group’s	
pension	plan.

Awards	are	based	on	annual	
performance.

Amount	paid	out	is	determined	
by	the	Committee	after	the	year	
end	based	on	performance	
against	targets.

Any	bonus	earned	is	paid		
in	cash

Set	a	level	deemed	
appropriate	by	the	
Remuneration	Committee.

Not	applicable

Pension	contributions	are	
up	to	a	maximum	of	5%	of	
base	salary	and	are	paid	in	
addition	to	base	salary.

The	maximum	annual		
bonus	opportunity	is		
100%	of	base	salary.

The	normal	maximum	LTIP	
opportunity	is	150%	of	the	
individual’s	base	salary		
where	annual	grants	are	to	
be	made	or	450%	of	salary	
where	end-to-end	awards,	
rather	than	annual	grants.

Not	applicable

Performance	measures	
are	set	at	the	start	of	the	
year	annually	and	are	
aligned	with	key	financial,	
strategic	and/or	personal	
targets.	Currently	100%	
of	the	bonus	is	based	on	
total	profit	before	tax	(PBT)	
performance.

Relevant	performance	
measures	are	set	that	
reflect	underlying	business	
performance.	For	awards	
granted	in	2017,	the	vesting	
of	awards	will	be	subject	to	
three	years	cumulative	total	
shareholder	return.	Stretching	
targets	are	required	for	
maximum	pay-out.

LTIP

To	drive	and	reward	the	
achievement	of	longer	term	
objectives,	support	retention	
and	promote	share	ownership	
for	Executive	Directors.

The	Company	has	adopted		
a	new	LTIP.	

Awards	can	be	made	over	
conditional	shares	and/or	nil		
cost	or	nominal	cost	share	
options.

Vesting	will	be	subject	to	the	
achievement	of	specified	
performance	conditions	over		
a	period	of	three	years.

Awards	may	be	subject	to	malus	
provisions	at	the	discretion	of		
the	Committee.

28

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GOVERNANCE

Remuneration Committee report continued

Explanation of performance measures 
Performance	measures	are	selected	that	are	aligned	with	the	performance	of	the	Group	and	the	interests	of	shareholders.	Stretching	
performance	targets	are	set	each	year	for	the	annual	bonus	and	long-term	incentive	awards.	When	setting	these	performance	targets,	
the	Committee	will	consider	several	different	reference	points,	which	may	include	the	Group’s	business	plan	and	strategy	and	the	
economic	environment.	

The	annual	bonus	is	based	on	PBT	performance	which	is	a	key	financial	performance	metric	of	the	Group.

The	LTIP	is	based	on	total	shareholder	return	performance	as	the	Committee	considers	this	to	be	a	key	measure	of	long-term	business	
performance.

The	Committee	retains	the	ability	to	adjust	or	set	different	performance	measures	if	events	occur	which	cause	the	Committee	to	
determine	that	the	measures	are	no	longer	appropriate,	and	that	amendment	is	required	so	that	they	can	achieve	their	original	purpose.

Awards	and	options	may	be	adjusted	in	the	event	of	a	variation	of	share	capital	in	accordance	with	the	rules	of	the	LTIP.

Employee incentive schemes 
The	Group	has	awarded	share	options	under	Enterprise	Management	Incentive	(EMI),	an	approved	share	option	scheme,	to	key	
employees	who	had	completed	their	probation	period	at	the	date	of	grant.	The	Board	considers	the	performance	of	staff	in	conjunction	
with	the	Group	during	the	annual	review	process.	Discretionary	bonuses	are	awarded	based	on	individual	and	Group	performance.

Non-Executive Directors’ Remuneration Policy
The	remuneration	policy	for	the	Non-Executive	Directors	is	to	pay	fees	necessary	to	attract	an	individual	of	the	talent	required,	taking	into	
consideration	the	size	of	the	business	and	the	time	commitment	of	the	role.

Details	are	set	out	in	the	table	below:

Approach	to	setting	fees

Basis	of	fees

Other	Items

The	fees	of	the	Non-Executive		Directors	
are	agreed	by	the	Chairman	and	Chief	
Executive.	Fees	are	reviewed	annually.	
Fees	are	set	taking	into	account	the	
level	of	responsibility,	relevant	experience	
and	specialist	knowledge	of	each	Non-
Executive	Director.

Fees	may	include	a	basic	fee	and	additional	
fees	for	further	responsibilities.	Fees	are	
paid	in	cash.

Non-Executive	Directors	do	not	receive	
any	benefits	or	pension	contributions.	
Travel	and	other	reasonable	expenses	
incurred	in	the	course	of	performing	their	
duties	are	reimbursed.

Details of current Executive Directors’ contracts
The	Executive	Directors	each	entered	into	a	service	contract	with	the	Group.	Each	appointment	runs	for	one	year	from	that	date	and	
is	terminable	by	six	months’	notice	by	either	party	to	expire	at	the	end	of	that	year	or	at	any	time	thereafter.	The	agreement	contains	
restrictive	covenants.	Upon	termination,	no	benefits	(other	than	those	accruing	during	the	notice	period)	are	due	to	the	Director.	

Statement of consideration of shareholder views
The	Committee	considers	shareholder	feedback	received	on	remuneration	matters,	including	issues	raised	at	the	AGM	as	well	as	any	
additional	comments	received	during	any	other	meetings	with	shareholders.	

Remuneration
The	Directors’	emoluments	for	the	year	ended	30	June	2018	are	as	follows:

Executive	Directors	

P	Amin	

S	Bird	

P	Blundell	

M	Patel	

I	Taylor	

Salary/Fees	
£’000	

Benefits	
£’000	

Bonus	
£’000	

Ex-gratia	
payment	
£’000	

Pension	
£’000	

	 Share-based		
payment*	
£’000	

12-month	period	to	30.06.18

70	

22	

67	

265	

125	

549 

–	

–	

–	

12	

2	

14 

10	

–	

–	

130	

–	

140 

–	

–	

40	

–	

–	

40 

4	

1	

5	

13	

3	

26 

–	

–	

–	

145	

–	

145 

Total	
£‘000	

84	

23	

112	

Number	of	
outstanding	
options

–

–

–

565	 1,375,000

130	

–	

914  1,375,000

*Share-based	payment	charge	relates	to	the	outstanding	end-to-end	LTIP	options	that	were	approved	at	the	AGM	on	19	December	
2017	at	the	year	end.

Non-Executive	Directors	

F	Beechinor-Collins	

R	Kellet-Clarke	

P	Simmonds	

Executive	Directors	

S	J	Barratt	

S	Bird	

M	Patel	

I	Taylor	

Non-Executive	Directors	

F	Beechinor-Collins	

R	Kellet-Clarke	

P	Simmonds	

Salary/Fees	
£’000	

Benefits	
£’000	

Bonus	
£’000	

Ex-gratia	
payment	
£’000	

Pension	
£’000	

	 Share-based		
payment	
£’000	

41	

35	

45	

121 

–	

–	

–	

– 

–	

–	

–	

– 

–	

–	

–	

– 

–	

–	

–	

– 

–	

–	

–	

– 

Salary/Fees	
£’000	

Benefits	
£’000	

Bonus	
£’000	

Ex-gratia	
payment	
£’000	

Pension	
£’000	

	 Share-based		
payment	
£’000	

12-month	period	to	30.06.17

24	

6	

247	

120	

397 

-	

6	

10	

20	

36 

-	

-	

125	

			-	

125 

-	

-	

-	

-	

- 

-	

12	

25	

13	

50 

123	

-	

-	

-	

123 

Salary/Fees	
£’000	

Benefits	
£’000	

Bonus	
£’000	

Ex-gratia	
payment	
£’000	

Pension	
£’000	

	 Share-based		
payment	
£’000	

39	

33	

66	

138 

–	

–	

3	

3 

–	

–	

–	

– 

–	

–	

–	

– 

1	

–	

–	

1 

–	

–	

–	

– 

Total	
£‘000	

41	

35	

45	

121 

Total	
£‘000	

147	

24	

407	

153	

731 

Total	
£‘000	

40	

33	

69	

142 

Number	of	
outstanding	
options

–

–

–

–

Number	of	
outstanding	
options

-

-

-

-

      -

Number	of	
outstanding	
options

–

–

–

–

30

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Remuneration Committee report continued

Report of the Directors

Directors’ interests
The	respective	interests,	all	of	which	are	beneficial,	in	the	shares	of	the	Company	for	the	members	of	the	Board	at	the	year-end	stated	below:

The	Directors	present	their	report	with	the	financial	statements	of	
the	Company	and	the	Group	for	the	year	ended	30	June	2018.	

Strategic report
The	strategic	report	covers	pages	2	to	21.

F	Beechinor-Collins**	

S	Bird	

R	Kellett-Clarke	

M	Patel	

P.	Simmonds*	

I	Taylor	

No	of		
shares		
held	

%	
Holding

199,194	

	 13,558,996	

390,000	

	 1,575,927	

	 2,491,470	

	 29,776,667	

0.07

4.55

0.13

0.53

0.84

9.99

  47,992,254 

16.10

*			1,477,972	of	Peter	Simmonds’	holdings/voting	rights	have	been	held	by	Frank	Nominees	Limited	which	acts	as	the	nominee	for	
Alliance	Trust	Pensions	Limited,	which	is	the	trustee	of	a	SIPP	established	by	Peter	Anthony	Simmonds.	Frank	Nominees	is	the	
vehicle	used	by	Kleinwort	Benson	Limited	to	hold	securities	for	clients,	trusts,	SIPPs	etc.	The	beneficiary	of	the	SIPP	is	Peter	Anthony	
Simmonds.

**		The	199,194	shares	shown	as	being	held	by	Frank	Beechinor-Collins	are	owned	by	Curra	Trust,	a	trust	established	for	the	benefit	of	his	

children	and	in	which	he	has	no	beneficial	interest.

Directors’ interest in share options
Under	the	Group’s	executive	share	option	scheme,	the	following	Director	has	the	right	to	acquire	ordinary	shares:

Director	

M	Patel	

Grant	
date	

19/12/17	

	 No.	of	share		
	options	granted	

	 1,375,000	

Option	
	 price	(pence)	

0.5	

Date	first	
exercisable	

	 18/12/20	

Expiry	date

	 18/12/22

Composition of the Remuneration Committee
The	Remuneration	Committee	comprises	independent	Non-Executive	Directors,	namely	Richard	Kellett-Clarke	(Chairman)	and	Frank	
Beechinor-Collins.	The	Committee	makes	recommendations	to	the	Board	on	Executive	Directors’	service	agreements	and	remuneration.	
In	doing	so	it	has	undertaken	relevant	research	to	ensure	that	remuneration	levels	are	competitive	with	the	industry	average.	The	
Committee	met	two	times	during	the	year.

The	Chief	Executive	attends	meetings	and	provides	information	and	support	as	requested.	He	is	not	present	when	his	own	remuneration	
package	is	considered.

Advisors
During	the	year,	the	Committee	did	not	receive	any	external	advice.

Approval
This	report	was	approved	by	the	Board	on	15	October	2018	and	signed	on	its	behalf	by:

Richard Kellett-Clarke 

Chairman of Remuneration Committee

Information	relating	to	principal	activity,	review	of	business,	key	
performance	indicators	and	future	outlook	is	included	within	the	
strategic	report.

Principal activity
The	principal	activity	of	the	Group	in	the	year	under	review		
was	that	of	providing	intuitive	software	as	a	service	(“SaaS”)		
via	a	leading	omni-channel	marketing	automation	platform	and	
managed	services	to	digital	marketing	professionals.	

Review of business
During	the	year	the	Group	has	shown	significant	growth	from	
continuing	operations	in	customer	numbers,	sales	and	profits.	
Revenues	grew	from	£32.0m	in	the	year	ended	June	2017	to	
£43.1m	for	the	year	ended	June	2018,	an	increase	of	35%.	

Operating	profit	grew	from	£8.1m	in	the	12	months	to	June	2017	
to	£9.2m	for	the	year	ended	June	2018,	an	increase	of	14%.

Key performance indicators
The	operations	as	a	whole	and	the	individual	business	units	are	
managed	and	controlled	using	a	variety	of	key	performance	
indicators	appropriate	to	the	goals	they	have	been	set.	Examples		
of	key	performance	indicators	from	the	Group	are:

Revenue	

Adjusted		

EBITDA	

ARPU	

2018	

2017	

£43.1m	

£32.0m	

%	
	increase

35%

£12.5m	

£10.3m	

£845	

£715	

22%

18%

Dividends
The	Board	proposes	a	dividend	payment	of	£1,907,396	comprising	
an	ordinary	dividend	of	0.64p	per	ordinary	share	(2017:	£1,629,312	
ordinary	dividend	of	0.55p	per	ordinary	share)	to	be	distributed	to	
shareholders	in	respect	of	the	Group’s	reported	performance.

The	Board’s	dividend	policy	will	be	reviewed	annually	in	line	with	
the	cash	needs	required	for	opportunities	in	organic	growth	to	
increase	shareholder	value	and	capital	expenditure.

Highest paid Director
The	Companies	Act	2006	requires	certain	disclosures	about		
the	remuneration	of	the	highest	paid	Director	taking	into	account	
emoluments,	gains	on	exercise	of	share	options	and	amounts	
receivable	under	long-term	incentive	schemes.	On	this	basis,		
the	highest	paid	Director	in	the	year	was	Milan	Patel	and		
details	of	his	remuneration	are	disclosed	in	the	Remuneration	
Committee	Report.

Supplier payment policy
The	Group’s	policy	is	to	settle	the	terms	of	payment	with	suppliers	
when	agreeing	the	terms	of	each	transaction	and	to	ensure	that	
suppliers	are	made	aware	of	the	terms	of	payment	and	to	abide	by	
the	terms	of	payment.	The	average	trade	creditors	for	the	Group,	
expressed	as	a	number	of	days,	were	249	days	(2017:	98	days).

Directors’ interests
The	Directors	who	served	during	the	period	and	their	beneficial	
interests	in	the	shares	of	the	Group	as	recorded	in	the	Register		
of	Directors’	interests	at	30	June	2018	are	as	follows:

Director

F	Beechinor-
Collins

30.06.18

30.06.17

Number	of
shares	held

Percentage
shareholding	
%

Number	of
shares	held

Percentage
shareholding
%

199,194**

0.07

199,194**

0.07

5.96

0.13

0.53

0.84

S	Bird

13,558,996

4.55 17,558,996

R	Kellett-Clarke

390,000

0.13

390,000

M	Patel

1,575,927

0.53

1,575,972

P	Simmonds

2,491,470*

0.84 2,491,470*

I	Taylor

29,776,667

9.99 29,776,667

10.05

*			Frank	Nominees	Limited	holds	1,477,972	shares	in	respect	of	
Peter	Simmonds	holding/voting	rights	acting	as	nominee	for	
Alliance	Trust	Pensions	Limited.	Frank	Nominees	is	a	vehicle	
used	by	Kleinwort	Benson	Limited	to	hold	securities	for	clients,	
trusts,	SIPPs	etc.	The	beneficiary	of	the	SIPP	is	Peter	Anthony	
Simmonds.

**		The	199,194	shares	shown	as	being	held	by	Frank	Beechinor-Collins	
are	owned	by	Curra	Trust,	a	trust	established	for	the	benefit	of	his	
children	and	in	which	he	has	no	beneficial	interest.

The	Directors	who	served	during	the	period	and	their	beneficial	
interests	in	share	options	in	the	Group,	as	recorded	in	the	Register		
of	Directors’	interests	as	at	30	June	2018	are	as	follows:

Director	

M	Patel		

30.6.18	
Number	of		
options	held	

1,375,000	

30.6.17	
Number	of	
options	held

–

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Auditors
The	auditors,	Jeffreys	Henry	LLP,	will	be	proposed	for	
reappointment	at	the	forthcoming	Annual	General	Meeting.

On	behalf	of	the	board:

Milan Patel 
Chief Executive Officer
15	October	2018

GOVERNANCE

Report of the Directors continued

Substantial interests
On	30	September	2018,	the	following	parties	had	notified	the	
Group	of	a	beneficial	interest	that	represents	3%	or	more	of	the	
Group’s	issued	share	capital	at	that	date:

Product development
In	the	markets	in	which	the	Group	operates,	effective	development	
is	vital	to	maintaining	competitive	advantage	and	securing	future	
income	streams.

Shareholder	 	

Number	of	
shares	held	

Percentage	
shareholding	
%

Lion	Trust	Asset	Management	

	 57,395,147	

19.30

Ian	‘Tink’	Taylor,		

Founder	&	President	

	 29,776,667	

10.01

Slater	Investments	Ltd	

Simon	Bird		

	 17,544,272	

	 13,558,996	

Highclere	International	Investors	

	 11,669,575	

Franklin	Templeton		

Fund	Management	

9,775,000	

J	O	Hambro	Capital	Management	

9,137,865	

5.90

4.56

3.92

3.29

3.07

Future outlook
The	Group	provides	omni-channel	marketing	technology	
and	services.	Each	of	these	areas	has	shown	market	growth	
significantly	above	that	of	the	UK	economy.	The	Board	believes	that	
our	widespread	brand	recognition	and	strong	product	will	continue	
to	present	opportunities	to	expand	and	diversify	profitability	in	the	
coming	year.

Directors

The	Directors	shown	below	have	held	office	during	the	period		
from	1	July	2017	to	the	date	of	this	report.	

P	Amin	(appointed	15	February	2018)	
F	Beechinor-Collins	
S	Bird	(resigned	9	August	2018)	
P	Blundell	(resigned	30	January	2018)	
R	Kellett-Clarke	
M	Patel		
P	A	Simmonds	
I	Taylor

Indemnity of officers
The	Group	purchases	directors	and	officers	insurance	against	their	
costs	in	defending	themselves	in	legal	proceedings	taken	against	
them	in	that	capacity,	and	in	respect	of	damages	resulting	from	the	
unsuccessful	defence	of	any	proceedings.

Financial instruments
Details	of	the	Group’s	risk	management	objectives	and	policies	
together	with	its	exposure	to	financial	risk	are	set	out	in	note	22		
to	the	financial	statements.

The	purpose	of	the	policies	is	to	ensure	that	adequate	cost-
effective	funding	is	available	to	the	Group	and	exposure	to	financial	
risk	–	interest	rate,	liquidity	and	credit	risk	–	is	minimised.

Going concern
After	making	appropriate	enquiries,	the	Directors	consider	that	the	
Company	and	the	Group	has	adequate	resources	to	continue	in	
operational	existence	for	the	foreseeable	future.	For	this	reason,	
they	continue	to	adopt	the	going	concern	basis	in	preparing	the	
financial	statements.

Events after the reporting period
There	are	no	events	after	the	date	of	this	report	or	the	date	the	
financial	statements	were	approved	by	the	Board	of	Directors	
which	impact	on	the	figures	as	presented.

Listing
The	Group’s	ordinary	shares	have	been	traded	on	London	
Alternative	Investment	Market	(AIM)	since	29	March	2011.	N+1	
Singer	are	the	Group’s	nominated	advisor	and	together	with	
Finncap	are	the	joint	brokers.	The	closing	mid-market	share	price	
at	30	June	2018	was	75.0p	(2017:	67.5p).

Related party transactions
Disclosures	relating	to	related	party	transactions	are	set	out	in		
note	25	to	the	consolidated	financial	statements.

Charitable and polictal donations
No	charitable	or	political	donations	were	made	by	the	Company.

Charitable	donations	made	by	the	Group	in	the	year	were	£1,694	
(2017:	£1,598).

Employees
The	number	of	employees	and	their	remuneration	is	set	out	in	note	4.

Applications	for	employment	by	disabled	persons	are	always	
fully	considered,	bearing	in	mind	the	aptitudes	of	the	applicant	
concerned.	In	the	event	of	members	of	staff	becoming	disabled	
every	effort	is	made	to	ensure	that	their	employment	with	the	
Group	continues	and	that	appropriate	training	is	arranged.	It	is		
the	policy	of	the	Group	that	the	training,	career	development		
and	promotion	of	disabled	persons	should,	as	far	as	possible,		
be	identical	to	that	of	other	employees.

The	Group	complies	with	all	applicable	labour	laws	in	the	
respective	jurisdictions	in	which	it	operates.

Statement of Directors’ responsibilities
The	Directors	are	responsible	for	preparing	the	annual	report	of	
the	Directors	and	the	financial	statements	in	accordance	with	
applicable	law	and	regulations.	

Company	law	requires	the	Directors	to	prepare	financial	statements	
for	each	financial	year.	Under	that	law	the	Directors	have	elected	to	
prepare	the	financial	statements	in	accordance	with	International	
Financial	Reporting	Standards	as	adopted	by	the	European	Union.	
Under	company	law	the	Directors	must	not	approve	the	financial	
statements	unless	they	are	satisfied	that	they	give	a	true	and	fair	
view	of	the	state	of	affairs	of	the	Company	and	the	Group	and	of	
the	profit	or	loss	of	the	Group	for	that	period.	In	preparing	these	
financial	statements,	the	Directors	are	required	to:	

•	 select	suitable	accounting	policies	and	then	apply	them	

consistently;	

•	 make	judgements	and	accounting	estimates	that	are	

reasonable	and	prudent;	

•	 state	whether	the	Group	and	Parent	Company	financial	

statements	have	been	prepared	in	accordance	with	IFRSs	
as	adopted	by	the	European	Union	subject	to	any	material	
departures	disclosed	and	explained	in	the	financial	statements;	

•	 prepare	the	financial	statements	on	the	going	concern	basis	

unless	it	is	inappropriate	to	presume	that	the	Company	will	
continue	in	business.	

The	Directors	are	responsible	for	keeping	adequate	accounting	
records	that	are	sufficient	to	show	and	explain	the	Company’s		
and	the	Group’s	transactions	and	disclose	with	reasonable	
accuracy	at	any	time	the	financial	position	of	the	Company	and	
the	Group	and	enable	them	to	ensure	that	the	financial	statements	
comply	with	the	Companies	Act	2006.	They	are	also	responsible	
for	safeguarding	the	assets	of	the	Company	and	the	Group	and	
hence	for	taking	reasonable	steps	for	the	prevention	and	detection	
of	fraud	and	other	irregularities.	

The	Directors	are	responsible	for	the	maintenance	and	integrity		
of	the	corporate	and	financial	information	included	on	the	
Company’s	website.	Legislation	in	the	United	Kingdom	governing	
the	preparation	and	dissemination	of	financial	statements	may		
differ	from	legislation	in	other	jurisdictions.

Statement as to disclosure of information to Auditors
So	far	as	the	Directors	are	aware,	there	is	no	relevant	audit	
information	(as	defined	by	Section	418	of	the	Companies	Act	2006)	
of	which	the	Group’s	auditors	are	unaware,	and	each	Director	has	
taken	all	the	steps	that	he	ought	to	have	taken	as	a	Director		
in	order	to	make	himself	aware	of	any	relevant	audit	information	
and	to	establish	that	the	Group’s	auditors	are	aware	of		
that	information.	

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GOVERNANCE

Report of the independent auditor

Opinion
We	have	audited	the	financial	statements	of	dotdigital	Group	
Plc	(the	‘Parent	Company’)	and	its	subsidiaries	(the	‘Group’)	for	
the	year	ended	30	June	2018	which	comprise	the	consolidated	
income	statement,	consolidated	statement	of	comprehensive	
income,	consolidated	statement	of	changes	in	equity,	company	
statement	of	changes	in	equity,	consolidated	statement	of	financial	
position,	company	statement	of	financial	position,	consolidated	
statement	of	cash	flows,	company	statement	of	cash	flows	
and	notes	to	the	financial	statements,	including	a	summary	of	
significant	accounting	policies.	The	financial	reporting	framework	
that	has	been	applied	in	the	preparation	of	the	Group	financial	
statements	is	applicable	law	and	International	Financial	Reporting	
Standards	(IFRSs)	as	adopted	by	the	European	Union.	The	financial	
reporting	framework	that	has	been	applied	in	the	preparation	of	
the	Parent	Company	financial	statements	is	applicable	law	and	
International	Financial	Reporting	Standards	(IFRSs)	as	adopted		
by	the	European	Union,	as	applied	in	accordance	with	the	
provision	of	the	Companies	House	Act	2006.

In	our	opinion:	

•	 The	financial	statements	give	a	true	and	fair	view	of	the	state		
of	the	Group’s	and	of	the	Parent	Company’s	affairs	as	at		
30	June	2018	and	of	the	Group’s	profit	for	the	year	then	
ended;	

•	 The	Group	financial	statements	have	been	properly	prepared	in	
accordance	with	IFRSs	as	adopted	by	the	European	Union;	

•	 The	Parent	Company	financial	statements	have	been	properly	

prepared	in	accordance	with	IFRSs	as	adopted	by	the	
European	Union	as	applied	in	accordance	with	the	provisions	
of	the	Companies	Act	2006;	and	

Conclusions relating to going concern
We	have	nothing	to	report	in	respect	of	the	following	matters	in	
relation	to	which	the	ISAs	(UK)	require	us	to	report	to	you	where:

•	 The	Directors’	use	of	the	going	concern	basis	of	accounting	in	

the	preparation	of	the	financial	statements	is	not	appropriate;	
or

•	 The	Directors	have	not	disclosed	in	the	financial	statements	
any	identified	material	uncertainties	that	may	cast	significant	
doubt	about	the	Group’s	or	the	Parent	Company’s	ability	to	
continue		
to	adopt	the	going	concern	basis	of	accounting	for	a	period	of		
at	least	12	months	from	the	date	when	the	financial	statements	
are	authorised	for	issue.

Our audit approach
Overview
Key audit matters
Key	audit	matters	are	those	matters	that,	in	our	professional	
judgement,	were	of	most	significance	in	our	audit	of	the	financial	
statements	of	the	current	period	and	include	the	most	significant	
assessed	risks	of	material	misstatement	(whether	or	not	due	to	
fraud)	we	identified,	including	those	which	had	the	greatest	effect	
on:	the	overall	audit	strategy;	the	allocation	of	resources	in	the	
audit;	and	directing	the	efforts	of	the	engagement	team.	These	
matters	were	addressed	in	the	context	of	our	audit	of	the	financial	
statements	as	a	whole,	and	in	forming	our	opinion	thereon,	and		
we	do	not	provide	a	separate	opinion	on	these	matters.	This	is		
not	a	complete	list	of	all	risks	identified	by	our	audit.		

•	 Capitalisation	of	Development	costs

•	 Valuation	of	investments	and	intangible	assets

•	 The	financial	statements	have	been	prepared	in	accordance		

•	 Share-based	payment	charges

with	the	requirements	of	the	Companies	Act	2006.	

Basis for opinion
We	conducted	our	audit	in	accordance	with	International	
Standards	on	Auditing	(UK)	(ISAs	(UK))	and	applicable	law.	Our	
responsibilities	under	those	standards	are	further	described	in	the	
Auditor’s	responsibilities	for	the	audit	of	the	financial	statements	
section	of	our	report.	We	are	independent	of	the	Company	in	
accordance	with	the	ethical	requirements	that	are	relevant	to	
our	audit	of	the	financial	statements	in	the	UK,	including	the	
FRC’s	Ethical	Standard	as	applied	to	listed	entities,	and	we	have	
fulfilled	our	other	ethical	responsibilities	in	accordance	with	these	
requirements.	We	believe	that	the	audit	evidence	we	have	obtained	
is	sufficient	and	appropriate	to	provide	a	basis	for	our	opinion.

•	 Accounting	for	the	acquisition	of	Comapi

These	are	explained	in	more	detail	below.

Audit scope

•	 We	conducted	audits	of	the	complete	financial	information	
of	dotdigital	Group	plc,	dotmailer	Limited,	dotmailer	Inc.,	
dotsearch	Europe	Limited,	dotmailer	Pty	Limited,	dotmailer	SA	
Pty	Limited,	dotmailer	Development	Limited,	dotmailer	LLC,	
Dynmark	International	Ltd,	Donky	Networks	Ltd	and	Dynmark	
S.p.	z.o.o.

•	 We	performed	specified	procedures	over	certain	account	

balances	and	transaction	classes	at	other	Group	companies.

•	 Taken	together,	the	Group	companies	over	which	we	

performed	our	audit	procedures	accounted	for	100%	of	the	
absolute	profit	before	tax	(i.e.	the	sum	of	the	numerical	values	
without	regard	to	whether	they	were	profits	or	losses	for	the	
relevant	reporting	units)	and	100%	of	revenue.

Key audit matters

Key audit matter

Capitalisation of Development costs
During	the	year	the	Group	capitalised	internally	generated	
development	costs	of	£4,376,645	(30	June	2017	–	£2,243,687).	
These	capitalised	costs	are	being	amortised	over	five	years.		
The	development	cost	additions	represents	resources	the	Group	
has	invested	in	the	development	of	new	innovative	technology	
products	for	marketing	professionals.	

As	part	of	the	Comapi	acquisition,	Technology	additions	
introduced	on	acquisition	of	£1,200,000	represents	the	cost	
that	would	be	incurred	to	build	the	entire	Comapi	platform	had	
the	acquisition	not	occurred.	The	useful	life	of	this	intangible	
asset	is	assessed	to	have	a	finite	life	of	10	years.	The	Customer	
Relationships	introduced	on	acquisition	of	£1,205,126	represents	
the	value	of	high	value	customer	contracts	within	Comapi.	The	
useful	life	of	this	intangible	asset	is	assessed	to	have	a	finite	life		
of	9	years.	

The	adjusted	consolidated	profit	before	tax,	which	is	considered	
by	management	to	be	a	key	metric	and	is	discussed	in	their	
discussion	of	KPIs,	is	directly	impacted	by	the	amount	of	costs	
capitalised	and	the	amounts	included	in	the	reconciliation	of	the	
adjusted	income	measures.

The	Directors	have	assessed	whether	the	costs	meet	the		
criteria	for	capitalisation	and	whether	there	are	any	indicators		
of	impairment.

Investments / Intangibles carrying value
The	Company	had	investments	of	£14,923,115	at	the	year		
ended	30	June	2018	(30	June	2017:	£5,186,604).

The	Group	had	intangible	assets	of	£9,787,354	at	the	year		
ended	30	June	2018	(30	June	2017:	£4,518,312).	

Impairment	of	assets	(“IAS	36”)	states	that	assets	must	be	
assessed	for	indicators	of	impairment	at	each	reporting	period,	
for	all	cash-generating	units	(“CGUs”).	Should	such	indicators	
exist	the	recoverable	amount	of	the	asset	will	be	compared	to	the	
carrying	value,	and	if	the	carrying	value	exceeds	the	recoverable	
amount,	the	difference	is	recorded	as	an	impairment	loss.	

The	Company	had	goodwill	of	£9,679,608	at	the	year	ended		
30	June	2018	(30	June	2017:	£608,503).	The	goodwill	on	
acquisition	of	Comapi	is	£9,070,398.	

How our audit addressed the key audit matter

We	focused	on	whether	the	costs	capitalised	met	the	criteria	
for	capitalisation	and	whether	those	costs	were	classified	as	
ongoing	projects	or	process	improvements	costs.

We	considered	whether	the	nature	of	the	costs	met	the	criteria	
for	the	costs	to	be	capitalised.	We	vouched	a	sample	of	the	
costs	capitalised	that	relate	to	specific	projects	and	created	
add-on	functions	with	the	system.	We	agreed	a	sample	of	the	
internal	staff	costs	capitalised	to	supporting	calculations,	time	
records	and	payroll	calculations.	

In	both	cases,	we	considered	whether	the	nature	of	the		
costs	met	the	criteria	for	the	costs	to	be	capitalised.

We	considered	whether	the	Directors’	policy	for	the	treatment		
of	such	costs	was	reasonable	and,	on	a	sample	basis,	
assessed	whether	the	costs	included	in	the	reconciliation		
were	in	line	with	the	Directors’	policy.	

We	assessed	the	assumptions	made	by	management	in	
deriving	the	valuation	of	the	Technology	additions	from	the	
Comapi	acquisition.	We	reviewed	the	workings	provided	
by	management	and	considered	the	reasonableness.	We	
compared	the	useful	life	of	10	years	and	benchmarked	this	
against	industry	standards.	

We	reviewed	the	workings	on	the	Customer	Relationship	
addition	and	assessed	the	key	inputs	deriving	the	customer	
churn.	

The	net	assets	of	the	main	subsidiary	exceeds	that	of	the	
investment	carrying	value,	supported	by	robust	performance	
with	no	going	concern	issues.

The	analysis	work	undertaken	by	the	Directors	shows	that	the	
Group	is	expected	to	remain	cash	generative	and	profitable	
based	on	their	technology.	We	have	understood	and	assessed	
methodology	used	by	the	Directors	in	this	analysis	and	
determined	it	to	be	reasonable.

Intangibles	are	only	assessed	for	impairment	when	indicators	
of	impairment	exist.	We	have	considered	the	life	cycle,	public	
perception	through	the	share	price	of	the	Company	and	the		
fair	value	of	intangibles	held	by	the	Company.

As	all	the	capitalised	intangibles	relate	to	products	that	the	
combined	dotmailer	and	Comapi	entity	are	using	to	enhance	its	
product	we	consider	it	reasonable	that	no	impairment	has	been	
recognised	in	the	period.

Management	preformed	a	separate	impairment	review	for	
Comapi	to	consider	if	any	impairments	were	required.	The		
key	model	inputs	have	been	assessed.

We	tested	management’s	assumption	that	no	impairment	
existed	by	carrying	out	sensitivity	analysis	through	changing		
the	assumptions	used	and	re-running	the	cash	flow	forecast.

36

37

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018GOVERNANCE

Report of the independent auditor continued

Key audit matters continued

Key audit matter

Share-based payment charge
The	charge	for	the	year	is	made	up	as	follows:

Options	granted											£449,923

All	share	options	and	warrants	that	vest	in	the	period	have	been	
reviewed	for	the	purpose	of	calculating	an	appropriate	share-
based	payment	charge.	The	Black-Scholes	model	has	been	used	
to	value	the	options	and	warrants	at	the	grant	date.

Options	have	estimated	vesting	periods	based	on	management’s	
assumptions	and	the	share-based	payment	is	spread	evenly	over	
this	period	from	the	date	of	grant.	

Warrants	vested	on	the	grant	date	and	the	share-based	payment	
was	fully	charged	to	the	profit	and	loss	during	the	year.	

There	is	therefore	judgment	in	the	valuation	of	share-based	
payments,	owing	to	the	estimation	uncertainty	that	exists	around	
future	vesting	periods.

Accounting for the acquisition of Comapi
In	November	2017	the	Group	acquired	Comapi.	The	total	
consideration	is	£10.7m	paid	in	cash.	The	acquisition	has	resulted	
in	the	recognition	of	goodwill	of	£9.1m	and	intangible	assets	
of	£2.9m.	Judgement	has	been	applied	by	management	in	
determining	these	amounts.

Management	are	required	to	determine	the	fair	value	of	the	
acquired	assets	and	liabilities,	including	intangibles.	The	key	
assumptions	in	valuing	the	intangible	assets	include	the	selection	
of	valuation	methodology,	estimates	of	customer	churn	and	
forecast	cash	flows.	

In	respect	of	this	acquisition,	we	identified	the	key	risk	as	the	
valuation	of	acquired	intangible	assets.

How our audit addressed the key audit matter

We	have	understood	and	assessed	the	methodology	utilised	
to	estimate	the	Company’s	share-based	payment	charge	
calculations	and	checked	that	the	calculation	of	the	provision	
was	mathematically	accurate.

We	have	audited	the	share-based	payment	by	reviewing	the	
key	inputs	used	in	the	model	for	reasonableness.	The	key	input	
most	subjective	is	that	of	expected	future	volatility.	We	have	
reviewed	management’s	calculation	of	the	expected	volatility.

We	have	also	reviewed	the	volatility	of	dotdigitial	Group’s	share	
price	and	assessed	for	reasonableness.

We	have	reviewed	the	Group’s	methodology	for	acquisition	
accounting	and	assessed	whether	it	has	been	performed	in	
accordance	with	IFRS	3	Business	Combinations	in	respect		
of	the	fair	value	of	intangible	assets.

We	have	performed	an	assessment	on	the	appropriateness		
of	key	assumptions	of	customer	churn	and	asset	replacement	
costs,	as	well	as	the	assumptions	used	in	order	to	derive	the	
forecast	cash	flows	and	discount	rate.

We	have	performed	sensitivity	analysis	on	the	customer		
churn	and	the	forecast	cash	flows.

Our application of materiality
The	scope	of	our	audit	was	influenced	by	our	application	of	materiality.	We	set	certain	quantitative	thresholds	for	materiality.	These,	
together	with	qualitative	considerations,	helped	us	to	determine	the	scope	of	our	audit	and	the	nature,	timing	and	extent	of	our	audit	
procedures	on	the	individual	financial	statement	line	items	and	disclosures	and	in	evaluating	the	effect	of	misstatements,	both	individually	
and	in	aggregate	on	the	financial	statements	as	a	whole.

Based	on	our	professional	judgment,	we	determined	materiality	for	the	financial	statements	as	a	whole	as	follows:

Overall	materiality

£545,000	(30	June	2017:	£460,000).

£172,000	(30	June	2017:	£71,000).

Group financial statements

Company financial statements

How	we	determined	it

Based	on	the	average	of	10%	of	profit	before	tax,	
1%	of	gross	assets	and	1%	of	revenue.

Based	on	the	average	of	10%	of	loss	before	tax	and	
1%	of	gross	assets.

Rationale	for

benchmark	applied

We	believe	that	profit	before	tax	is	a	primary	
measure	used	by	shareholders	in	assessing	the	
performance	of	the	Group	whilst	gross	asset	values	
and	revenue	are	a	representation	of	the	size	of	
the	Group;	both	are	generally	accepted	auditing	
benchmarks.

We	believe	that	loss	before	tax	is	a	primary	measure	
used	by	shareholders	in	assessing	the	performance	
of	the	Company	whilst	gross	asset	values	are	a	
representation	of	the	size	of	the	Company;	both	are	
generally	accepted	auditing	benchmarks.

For	each	component	in	the	scope	of	our	Group	audit,	we		
allocated	a	materiality	that	is	less	than	our	overall	Group	materiality.	
The	range	of	materiality	allocated	across	components	was	
between	£2,000	and	£485,000.	

We	agreed	with	the	Audit	Committee	that	we	would	report	to		
them	misstatements	identified	during	our	audit	above	£27,250	
(Group	audit)	(30	June	2017:	£23,000)	and	£8,600	(Company	
audit)	(30	June	2017:	£3,550)	as	well	as	misstatements		
below	those	amounts	that,	in	our	view,	warranted	reporting	for	
qualitative	reasons.

An overview of the scope of our audit
As	part	of	designing	our	audit,	we	determined	materiality	and	
assessed	the	risks	of	material	misstatement	in	the	financial	
statements.	In	particular,	we	looked	at	where	the	Directors	
made	subjective	judgments,	for	example	in	respect	of	significant	
accounting	estimates	that	involved	making	assumptions	and	
considering	future	events	that	are	inherently	uncertain.	As	in	all		
of	our	audits	we	also	addressed	the	risk	of	management	override	
of	internal	controls,	including	evaluating	whether	there	was	
evidence	of	bias	by	the	Directors	that	represented	a	risk	of		
material	misstatement	due	to	fraud.

How we tailored the audit scope
We	tailored	the	scope	of	our	audit	to	ensure	that	we	performed	
enough	work	to	be	able	to	give	an	opinion	on	the	financial	
statements	as	a	whole,	taking	into	account	the	structure	of	the	
Group	and	the	Company,	the	accounting	processes	and	controls,	
and	the	industry	in	which	they	operate.

The	Group	financial	statements	are	a	consolidation	of	11	reporting	
units,	comprising	the	Group’s	operating	businesses	and	holding	
companies.

We	performed	audits	of	the	complete	financial	information	of	
dotdigital	Group	plc,	dotmailer	Limited,	dotmailer	Inc.,	dotsearch	
Europe	Limited,	dotmailer	Pty	Limited,	dotmailer	SA	Pty	Limited,	
dotmailer	Development	Limited,	dotmailer	LLC,	Dynmark	
International	Ltd,	Dynmark	S.p	z.o.o.,	and	Donky	Networks	Ltd	
reporting	units,	which	were	individually	financially	significant	and	
accounted	for	100%	of	the	Group’s	revenue	and	100%	of	the	
Group’s	absolute	profit	before	tax	(i.e.	the	sum	of	the	numerical	
values	without	regard	to	whether	they	were	profits	or	losses	for	
the	relevant	reporting	units).	We	also	performed	specified	audit	
procedures	over	goodwill	and	other	intangible	assets,	as	well	as	
certain	account	balances	and	transaction	classes	that	we	regarded	
as	material	to	the	Group	at	the	11	reporting	units,	one	based	in		
the	United	States	of	America,	one	in	Australia,	one	in	Belarus		
and	another	in	South	Africa.

Other information
The	Directors	are	responsible	for	the	other	information.	The	other	
information	comprises	the	information	included	in	the	annual	
report,	other	than	the	financial	statements	and	our	auditor’s	report	
thereon.	Our	opinion	on	the	financial	statements	does	not	cover	
the	other	information	and,	except	to	the	extent	otherwise	explicitly	
stated	in	our	report,	we	do	not	express	any	form	of	assurance	
conclusion	thereon.

In	connection	with	our	audit	of	the	financial	statements,	our	
responsibility	is	to	read	the	other	information	and,	in	doing	so,	
consider	whether	the	other	information	is	materially	inconsistent	
with	the	financial	statements	or	our	knowledge	obtained	in	the	
audit	or	otherwise	appears	to	be	materially	misstated.	If	we	identify	
such	material	inconsistencies	or	apparent	material	misstatements,	
we	are	required	to	determine	whether	there	is	a	material	
misstatement	in	the	financial	statements	or	a	material	misstatement	
of	the	other	information.	If,	based	on	the	work	we	have	performed,	
we	conclude	that	there	is	a	material	misstatement	of	this	other	
information,	we	are	required	to	report	that	fact.	We	have	nothing		
to	report	in	this	regard.

Opinions on other matters prescribed by the Companies 
Act 2006
In	our	opinion,	based	on	the	work	undertaken	in	the	course		
of	the	audit:

•	

•	

the	information	given	in	the	strategic	report	and	the	Directors’	
report	for	the	financial	year	for	which	the	financial	statements		
are	prepared	is	consistent	with	the	financial	statements;	and

the	strategic	report	and	the	Directors’	report	have	been	
prepared	in	accordance	with	applicable	legal	requirements.

Matters on which we are required to report by exception
In	the	light	of	the	knowledge	and	understanding	of	the	Group	and	
Parent	Company	and	its	environment	obtained	in	the	course	of	the	
audit,	we	have	not	identified	material	misstatements	in	the	strategic	
report	or	the	Directors’	report.

We	have	nothing	to	report	in	respect	of	the	following	matters	in	
relation	to	which	the	Companies	Act	2006	requires	us	to	report	to	
you	if,	in	our	opinion:

•	 adequate	accounting	records	have	not	been	kept	by	the	

Parent	Company,	or	returns	adequate	for	our	audit	have	not	
been	received	from	branches	not	visited	by	us;	or

•	

the	Parent	Company	financial	statements	are	not	in	agreement	
with	the	accounting	records	and	returns;	or

•	 certain	disclosures	of	Directors’	remuneration	specified	by	law	

are	not	made;	or

•	 we	have	not	received	all	the	information	and	explanations	we	

require	for	our	audit.

38

39

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018	
GOVERNANCE

FINANCIAL STATEMENTS

Report of the independent auditor continued

Use of this report
This	report	is	made	solely	to	the	Company’s	members,	as	a	body,	
in	accordance	with	Chapter	3	of	Part	16	of	the	Companies	Act	
2006.	Our	audit	work	has	been	undertaken	so	that	we	might	
state	to	the	Company’s	members	those	matters	we	are	required	
to	state	to	them	in	an	auditor’s	report	and	for	no	other	purpose.	
To	the	fullest	extent	permitted	by	law,	we	do	not	accept	or	
assume	responsibility	to	anyone	other	than	the	Company	and	the	
Company’s	members	as	a	body,	for	our	audit	work,	for	this	report,	
or	for	the	opinions	we	have	formed.	

Financial
Statements

Sanjay Parmar 
Senior Statutory Auditor
For	and	on	behalf	of	

Jeffreys Henry LLP, Statutory Auditor
Finsgate	
5-7	Cranwood	Street	
London	EC1V	9EE

15	October	2018

Contents
Financial statements
42	 Consolidated	income	statement			
42	 Consolidated	statement	of	comprehensive	income		
43	 Consolidated	statement	of	financial	position		
44	 Company	statement	of	financial	position		
45	 Consolidated	statement	of	changes	in	equity		
46	 Company	statement	of	changes	in	equity		
47	 Consolidated	statement	of	cash	flows			
47	 Company	statement	of	cash	flows	
48	 Notes	to	the	consolidated	financial	statements		
70	 Company	information	

Responsibilities of Directors
As	explained	more	fully	in	the	Directors’	responsibilities	statement	
set	out	on	page	35,	the	Directors	are	responsible	for	the	
preparation	of	the	financial	statements	and	for	being	satisfied	
that	they	give	a	true	and	fair	view,	and	for	such	internal	control	as	
the	Directors	determine	is	necessary	to	enable	the	preparation	
of	financial	statements	that	are	free	from	material	misstatement,	
whether	due	to	fraud	or	error.

In	preparing	the	financial	statements,	the	Directors	are	responsible	
for	assessing	the	Group’s	and	Parent	Company’s	ability	to	continue	
as	a	going	concern,	disclosing,	as	applicable,	matters	related	to	
going	concern	and	using	the	going	concern	basis	of	accounting	
unless	the	Directors	either	intend	to	liquidate	the	Group	or	the	
Parent	Company	or	to	cease	operations,	or	have	no	realistic	
alternative	but	to	do	so.

Auditor’s responsibilities for the audit of the  
financial statements
Our	objectives	are	to	obtain	reasonable	assurance	about	whether	
the	financial	statements	as	a	whole	are	free	from	material	
misstatement,	whether	due	to	fraud	or	error,	and	to	issue	an	
auditor’s	report	that	includes	our	opinion.	Reasonable	assurance	
is	a	high	level	of	assurance,	but	is	not	a	guarantee	that	an	audit	
conducted	in	accordance	with	ISAs	(UK)	will	always	detect	a	
material	misstatement	when	it	exists.	Misstatements	can	arise	from	
fraud	or	error	and	are	considered	material	if,	individually	or	in	the	
aggregate,	they	could	reasonably	be	expected	to	influence	the	
economic	decisions	of	users	taken	on	the	basis	of	these	financial	
statements.

A	further	description	of	our	responsibilities	for	the	audit	of	the	
financial	statements	is	located	on	the	Financial	Reporting	Council’s	
website	at:

www.frc.org.uk/auditorsresponsibilities

This	description	forms	part	of	our	auditor’s	report.

Other matters which we are required to address 
The	non-audit	services	prohibited	by	the	FRC’s	Ethical	Standard	
were	not	provided	to	the	Group	or	the	Parent	Company	and	we	
remain	independent	of	the	Group	and	the	Parent	Company	in	
conducting	our	audit.	

Our	audit	opinion	is	consistent	with	the	additional	report	to	the	
audit	committee.

40

dotdigital	Group	Plc
Annual	Report	2017/2018

41

dotdigital Group PlcAnnual Report 2017/2018Consolidated income statement 

For the year ended 30 June 2018 

Continuing operations
Revenue
Cost	of	sales
Gross profit
Administrative	expenses
Share	based	payments
Exceptional	costs
Operating profit
Finance	income	
Profit before income tax
Income	tax	expense
Profit for the year from continuing operations
Profit	for	the	year	attributable	to	the	owners	of	the	parent
Earnings per share from continuing operations (pence per share)
Basic
Diluted
Adjusted	Basic
Adjusted	Diluted

Notes

30.6.18	
£’000

30.6.17	
£’000

7

7

5

6
7
8

11
11
11
11

43,094
(9,074)
34,020
(23,979)
(450)
(357)
9,234
9
9,243
(685)
8,558
8,558

2.89
2.85
3.16
3.12

31,966
(4,459)
27,507
(19,269)
(162)
–
8,076
15
8,091
(945)
7,146
7,146

2.42
2.41
2.47
2.46

Consolidated statement of comprehensive income

For the year ended 30 June 2018

Profit for the year
Other	comprehensive	income	
Items	that	may	be	subsequently	reclassified	to	profit	and	loss:
Exchange	differences	on	translating	foreign	operations
Total comprehensive income attributable to:
Owners of the parent
Total comprehensive income for the year
Comprehensive	income	from	continuing	operations

Notes

30.6.18	
£’000

8,558

30.6.17	
£’000

7,146

20

(54)

8,578

7,092

8,578

7,092

Consolidated statement of financial position

For the year ended 30 June 2018 

Assets
Non-current assets
Goodwill
Intangible	assets
Property,	plant	and	equipment

Current assets
Trade	and	other	receivables
Cash	and	cash	equivalents

Total assets
Equity attributable to the owners of the parent
Called	up	share	capital
Share	premium
Reverse	acquisition	reserve
Other	reserves
Retranslation	reserve
Retained	earnings
Total equity
Liabilities
Non-current liabilities
Deferred	tax
Current liabilities
Trade	and	other	payables
Financial	liabilities	–	borrowings
																												–	Interest	bearing	loans
Current	tax	payable

Total liabilities
Total equity & liabilities

Notes

30.6.18	
£’000

30.6.17	
£’000

12
13
14

16
17

18
19
19
19
19
19

23

20

9,680
9,787
1,046
20,513

12,953
15,005
27,958
48,471

1,490
6,791
(4,695)
661
(26)
32,331
36,552

609
4,519
1,033
6,161

7,847
20,428
28,275
34,436

1,481
6,290
(4,695)
305
(46)
25,306
28,641

1,697

814

10,217

4,440

5
–
10,222
11,919
48,471

–
541
4,981
5,795
34,436

The	financial	statements	were	approved	and	authorised	for	issue	by	the	Board	of	Directors	on	15	October	2018	and	were	
signed	on	its	behalf	by:

Milan Patel
Director 

Company	registration	number:	06289659	(England	and	Wales)

42

43

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTSCompany statement of financial position

For the year ended 30 June 2018 

Consolidated statement of changes in equity

For the year ended 30 June 2018 

Assets

Non-current assets
Investments

Current assets
Trade	and	other	receivables

Cash	and	cash	equivalents

Total assets
Equity attributable to the owners of the parent
Called	up	share	capital
Share	premium
Other	reserves
Retained	earnings
Total equity
Liabilities
Current liabilities
Trade	and	other	payables
Total liabilities
Total equity & liabilities

Notes

30.6.18	
£’000

30.6.17	
£’000

15

16

17

18
19
19
19

20

14,924
14,924

1,105

646
1,751
16,675

1,490
6,791
661
5,761
14,703

1,972
1,972
16,675

5,187
5,187

4,633

591
5,224
10,411

1,481
6,290
305
2,239
10,315

96
96
10,411

The	financial	statements	were	approved	and	authorised	for	issue	by	the	Board	of	Directors	on	15	October	2018	and	were	
signed	on	its	behalf	by:

Milan Patel
Director 

Company	registration	number:	06289659	(England	and	Wales)

Balance as at 1 July 2016
Issue	of	share	capital
Dividends
Transfer	in	reserves
Share-based	payment
Transactions	with	owners
Profit	for	the	year
Other	comprehensive	income
Total	comprehensive	income
Balance as at 30 June 2017
Issue	of	share	capital
Dividends
Transfer	in	reserves
Share-based	payment
Transactions	with	owners
Profit	for	the	year
Other	comprehensive	income
Total	comprehensive	income
Balance as at 30 June 2018

Balance as at 1 July 2016
Issue	of	share	capital
Dividends
Transfer	in	reserves
Share-based	payments
Transactions	with	owners
Profit	for	the	year
Other	comprehensive	income
Total	comprehensive	income
Balance as at 30 June 2017
Issue	of	share	capital
Dividends
Transfer	in	reserves
Share-based	payments
Transactions	with	owners
Profit	for	the	year
Other	comprehensive	income
Total	comprehensive	income
Balance as at 30 June 2018

Called	up	
share	capital	
£’000

1,473
8
–
–
–
8
–
–
–
1,481
9
–
–
–
9
–
–
–
1,490

Retranslation	
reserve	
£’000

Reverse		
acquisition	
reserve	
£’000

8
-
-
-
-
-
-
(54)
(54)
(46)
-
-
-
-
-
-
20
20
(26)

(4,695)
-
-
-
-
-
-
-
-
(4,695)
-
-
-
-
-
-
-
-
(4,695)

Retained		
earnings	
£’000

20,611
–
(2,479)
28
–
(2,451)
7,146
–
7,146
25,306
-
(1,627)
94
–
(1,533)
8,558
–
8,558
32,331

Other	
reserves	
£’000

174
(3)
-
(28)
162
131
-
-
-
305
-
-
(94)
450
356
-
-
-
661

Share		
premium	
£’000

6,138
152
–
–
–
152
–
–
–
6,290
501
–
–
–
501
–
–
–
6,791

Total	equity	
£’000

23,709
157
(2,479)
-
162
(2,160)
7,146
(54)
7,092
28,641
510
(1,627)
–
450
(667)
8,558
20
8,578
36,552

Share	capital	is	the	amount	subscribed	for	shares	at	nominal	value.

Retained	earnings	represents	the	cumulative	earnings	of	the	Group	attributable	to	equity	shareholders.

Share	premium	represents	the	excess	of	the	amount	subscribed	for	share	capital	over	the	nominal	value	net	of	the	share		
issue	expenses.	

Retranslation	reserve	relates	to	the	retranslation	of	foreign	subsidiaries	into	the	functional	currency	of	the	Group.

The	reverse	acquisition	reserve	relates	to	the	adjustment	required	to	account	for	the	reverse	acquisition	in	accordance	with	
International	Financial	Reporting	Standards.

Other	reserves	relate	to	the	charge	for	the	share-based	payment	in	accordance	with	International	Financial	Reporting		
Standard	2	and	shares	repurchased	in	the	year	classified	as	treasury	shares.

44

45

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTSCompany statement of changes in equity

For the year ended 30 June 2018 

Consolidated statement of cash flows

For the year ended 30 June 2018 

Balance as at 1 July 2016

Issue	of	share	capital
Dividends
Transfer	in	reserves
Share-based	payments
Transactions	with	owners
Profit	for	the	year
Total	comprehensive	income
Balance as at 30 June 2017
Issue	of	share	capital
Dividends
Transfer	in	reserves
Share-based	payments
Transactions	with	owners
Profit	for	the	year
Total	comprehensive	income
Balance as at 30 June 2018

Called	up		
share	capital	
£’000

1,473

Retained		
earnings	
£’000

5,080

Share		
premium	
£’000

6,138

Other		
reserves	
£’000

174

8
–
–
–
8
–
–
1,481
9
–
–
–
9
–
–
1,490

–
(2,479)
28
–
(2,451)
(390)
(390)
2,239
–
(1,627)
94
–
(1,533)
5,055
5,055
5,761

152
–
–
–
152
–
–
6,290
501
–
–
–
501
–
–
6,791

(3)
–
(28)
162
131
–
–
305
–
–
(94)
450
356
–
–
661

Total		
equity	
£’000

12,865

157
(2,479)
–
162
(2,160)
(390)
(390)
10,315
510
(1,627)
–
450
(667)
5,055
5,055
14,703

Share	capital	is	the	amount	subscribed	for	shares	at	nominal	value.

Retained	earnings	represents	the	cumulative	earnings	of	the	Company	attributable	to	equity	shareholders.

Share	premium	represents	the	excess	of	the	amount	subscribed	for	share	capital	over	the	nominal	value	net	of	the	share		
issue	expenses.	

Other	reserves	relate	to	the	charge	for	the	share-based	payment	in	accordance	with	International	Financial	Reporting		
Standard	2	and	shares	repurchased	in	the	year	classified	as	treasury	shares.

Cash flows from operating activities
Cash	generated	from	operations
Tax	paid
Net cash generated from operating activities
Cash flows from investing activities
Purchase	of	subsidiary,	net	of	cash	acquired*
Purchase	of	intangible	fixed	assets
Purchase	of	tangible	fixed	assets
Sale	of	tangible	fixed	assets
Interest	received
Net cash flows used in investing activities
Cash flows from financing activities
Equity	dividends	paid
Loan	repayments
Share	issue
Net cash flows from financing activities
(Decrease)/Increase in cash and cash equivalents 
Cash	and	cash	equivalents	at	beginning	of	year
Cash and cash equivalents at end of year

*	Cash	acquired	£157,884,	please	refer	to	note	12.

Company statement of cash flows

For the year ended 30 June 2018

Cash flows from operating activities
Cash	generated	from	operations
Net cash generated from operating activities
Cash from investing activities
Purchase	of	investments
Net cash flows from investing activities
Cash flows from financing activities
Equity	dividends	paid
Share	issue
Net cash flows from financing activities
Increase in cash and cash equivalents 
Cash	and	cash	equivalents	at	beginning	of	year
Cash and cash equivalents at end of year

Notes

28

29
29

Notes

28

29
29

30.6.18	
£’000

30.6.17	
£’000

13,129
(501)
12,628

(9,578)
(6,876)
(475)
–
9
(16,920)

(1,627)
(14)
510
(1,131)
(5,423)
20,428
15,005

8,813
(685)
8,128

–
(2,379)
(375)
48
15
(2,691)

(2,479)
–
157
(2,322)
3,115
17,313
20,428

30.6.18	
£’000

30.6.17	
£’000

10,909
10,909

(9,737)
(9,737)

(1,627)
510
(1,117)
55
591
646

2,274
2,274

–
–

(2,479)
157
(2,322)
(48)
639
591

46

47

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTSNotes to the consolidated financial statements

For the year ended 30 June 2018

1. General information
dotdigital	Group	Plc	(“dotdigital”)	is	a	company	incorporated		
in	England	and	Wales	and	quoted	on	the	AIM	Market.	The	
address	of	the	registered	office	is	disclosed	on	the	inside	
back	cover	of	the	financial	statements.	The	principal	activity		
of	the	Group	is	described	on	page	33.

2. Accounting policies

Basis of preparation
These	financial	statements	have	been	prepared	in	
accordance	with	International	Financial	Reporting	Standards	
as	adopted	by	the	European	Union	(IFRSs	as	adopted	by	
the	EU)	and	those	parts	of	Companies	Act	2006	applicable	
to	companies	reporting	under	IFRS.	The	financial	statements	
have	been	prepared	under	the	historical	cost	convention.	

The	Group	has	applied	all	accounting	standards	and	
interpretations	issued	by	the	International	Accountancy	
Standards	Board	and	International	Accounting	Interpretations	
Committee	effective	at	the	time	of	preparing	the	financial	
statements.

New and amended standards adopted by the Company
There	are	no	IFRSs	or	IFRIC	interpretations	that	are	effective		
for	the	first	time	in	the	financial	year	beginning	on	or	after		
1	July	2017	that	would	be	expected	to	have	a	material	impact	
on	the	Company.

Standards, interpretations and amendments to published 
standards that are not yet effective
The	following	new	standards,	amendments	to	standards		
and	interpretations	have	been	issued,	but	are	not	effective		
for	the	financial	year	beginning	1	July	2017	and	have	not		
been	early	adopted.

Reference

IFRS	2

IFRS	3

Title

Share	Based		
Payments

Summary

Amendments	to	clarify	the	classification	
and	measurement	of	share	based	
transactions

Application	date		
of	standard

Periods	beginning	on		
or	after	1	January	2018

Business		
Combinations

Amendments	resulting	from	the	annual	
review	cycle

Periods	beginning	on		
or	after	1	January	2019

IFRS	4

Insurance	Contracts

Amendments	regarding	the	interaction		
of	IFRS	4	and	IFRS9

Periods	beginning	on		
or	after	1	January	2018

IFRS	9

Financial	Instruments Amendments	regarding	the	interaction		

of	IFRS	4	and	IFRS9

IFRS	9

Financial	Instruments Amendments	regarding	prepayment	
features	with	negative	compensation		
and	modifications	of	financial	liabilities

Periods	beginning	on		
or	after	1	January	2018

Periods	beginning	on		
or	after	1	January	2019

IFRS	11

Joint	Arrangements

Amendments	resulting	from	the	annual	
review	cycle

Periods	beginning	on		
or	after	1	January	2019

IFRS	15

Revenue	from	
Contracts	with	
Customers

Original	issue

Periods	beginning	on		
or	after	1	January	2018

Amendments	to	defer	the	effective	date Periods	beginning	on		
or	after	1	January	2018

Clarifications	to	IFRS

Periods	beginning	on		
or	after	1	January	2018

IAS	40

Investment	Property

Amendments	to	clarify	transfers	or	
property	to,	or	from,	investment	property.

Periods	beginning	on		
or	after	1	January	2018

Application		
date	of	Group

1	July	2018

1	July	2019

1	July	2018

1	July	2018

1	July	2019

1	July	2019

1	July	2018

1	July	2018

1	July	2018

1	July	2018

IFRS	1,	IFRS	2,	
IAS	28

Annual	improvements	
2014-2016	Cycle

Amendments	resulting

IFRS	16

Leases	

Original	issue

Amendments		
to	IFRIC	22

Foreign	Currency	
Transactions		
and	Advance	
Consideration

Amendments	to	clarify	the	accounting		
for	transactions	that	include	the	receipt		
or	payment	of	advance	consideration		
in	a	foreign	currency

Annual	periods	beginning		
on	and	after	1	January	2018

1	July	2018

Annual	periods	beginning		
on	or	after	1	January	2019

1	July	2019

Annual	periods	beginning		
on	or	after	1	January	2019

1	July	2019

IFRIC	23

Uncertainty	over		
Income	Tax	Treatment

Address	how	to	reflect	uncertainty		
in	accounting	for	income	tax

Annual	periods	beginning		
on	or	after	1	January	2019

1	July	2019

The	Directors	anticipate	that	the	adoption	of	these	Standards	
and	the	Interpretations	in	future	periods	will	have	no	material	
impact	on	the	financial	statements	of	the	Group.	The	Group	
does	not	intend	to	apply	any	of	these	pronouncements	
early.	In	regard	to	IFRS	15,	the	Board	has	initiated	a	project	
to	assess	the	likely	impact	ahead	of	its	implementation	and	
expects	this	to	have	an	immaterial	impact	on	the	financial	
statements	for	the	year	ended	30	June	2018	of	circa	£500k	
on	revenue.	

The	financial	statements	are	presented	in	sterling	(£),	rounded	
to	the	nearest	thousand	pounds.

Basis of consolidation
In	the	period	ended	2009,	the	Company	acquired	via	a	share	
for	share	exchange	the	entire	issued	share	capital	of	dotmailer	
Limited,	whose	principal	activity	is	that	of	providing	SaaS	via	
a	leading	omni-channel	marketing	automation	platform	and	
managed	services	to	digital	marketing	professionals.

Under	IFRS	3	‘Business	combinations’	the	dotmailer	Limited	
share	exchange	has	been	accounted	for	as	a	reverse	
acquisition.	Although	these	consolidated	financial	statements	
have	been	issued	in	the	name	of	the	legal	parent,	the	
Company	it	represents	in	substance	is	a	continuation	of	the	
financial	information	of	the	legal	subsidiary,	dotmailer	Limited.	
The	following	accounting	treatment	has	been	applied	in	
respect	of	the	reverse	acquisition:

•	

•	

	The	assets	and	liabilities	of	the	legal	subsidiary,	dotmailer	
Limited,	are	recognised	and	measured	in	the	consolidated	
financial	statements	at	their	pre-combination	carrying	
amounts,	without	restatement	to	their	fair	value;

	The	retained	reserves	recognised	in	the	consolidated	
financial	statements	for	the	beginning	of	the	prior	period	
reflect	the	retained	reserves	of	dotmailer	Limited	to	30	
April	2008.	However,	in	accordance	with	IFRS3	‘Business	
combinations’,	the	equity	structure	appearing	in	the	
consolidated	financial	statements	reflects	the	equity	
structure	of	the	legal	parent	dotdigital	Group	Plc,	including	
the	equity	instruments	issued	under	the	share	exchange		
to	effect	the	business	combination;

•	 A	reverse	acquisition	reserve	has	been	created	to	enable	

the	presentation	of	a	consolidated	balance	sheet	which	
combines	the	equity	structure	of	the	legal	parent	with	the	
non-statutory	reserves	of	the	legal	subsidiary;

•	 Comparative	numbers	are	prepared	on	the	same	basis.

The	following	accounting	treatment	has	been	applied	in	
respect	of	the	acquisition	of	dotdigital	Group	Plc:

•	 The	assets	and	liabilities	of	dotdigital	Group	Plc	are	

recognised	and	measured	in	the	consolidated	financial	
statements	at	their	fair	value	at	the	date	of	acquisition.

•	 The	cost	of	an	acquisition	is	measured	as	the	fair	value	of	
the	assets	given,	equity	instruments	issued	and	liabilities	
incurred	or	assumed	at	the	date	of	exchange,	plus	
costs	directly	attributable	to	the	acquisition.	Identifiable	
assets	acquired	and	liabilities	assumed	in	a	business	
combination	are	measured	initially	at	their	fair	values	at	

the	date	of	acquisition,	irrespective	of	the	extent	of	any	
minority	interest.	The	excess	of	the	cost	of	acquisition	
over	the	fair	value	of	the	Group’s	share	of	the	identifiable	
net	assets	acquired	is	recorded	as	goodwill.	If	the	cost	
of	acquisition	is	less	than	the	fair	value	of	the	net	assets	
of	the	subsidiary	acquired,	the	difference	is	recognised	
directly	in	the	income	statement.

Subsidiaries
A	subsidiary	is	an	entity	whose	operating	and	financing	
policies	are	controlled	by	the	Group.	Subsidiaries	are	
consolidated	from	the	date	on	which	control	was	transferred	
to	the	Group.	Subsidiaries	cease	to	be	consolidated	from	
the	date	the	Group	no	longer	has	control.	Intercompany	
transactions,	balances	and	unrealised	gains	on	transactions	
between	Group	companies	have	been	eliminated	on	
consolidation.

The	Group	applies	the	acquisition	method	to	account	for	
business	combinations.	In	the	statement	of	financial	position,	
the	acquiree’s	identifiable	assets	and	liabilities	are	initially	
recognised	at	their	fair	values	at	the	acquisition	date.

As	a	result	of	applying	reverse	acquisition	accounting	since		
30	January	2009,	the	consolidated	IFRS	financial	information		
of	dotdigital	Group	Plc	is	a	continuation	of	the	financial	
information	of	dotmailer	Limited.

Revenue recognition
Revenue	comprises	the	fair	value	of	the	consideration	
received	or	receivable	for	the	sale	of	goods	and	services	in		
the	ordinary	course	of	the	Group’s	activities.	Revenue	is	
shown	net	of	value	added	tax	returns,	rebates	and	discounts	
after	eliminating	sales	within	the	Group.

The	Group	recognises	revenue	when	the	amount	of	revenue	
can	be	reliably	measured	and	it	is	probable	that	the	future	
economic	benefits	will	flow	to	the	entity.	The	Group	bases	its	
estimates	on	historical	results,	taking	into	consideration	the	
type	of	customer,	the	type	of	transaction	and	the	specifics		
of	each	arrangement.

The	Group	sells	omni-channel	marketing	services	to	other	
businesses,	and	services	are	either	provided	on	a	usage	basis	
or	fixed	price	bespoke	contract.	Revenue	from	contracts	is	
recognised	under	percentage	of	completion	method	based	on	
a	percentage	of	services	performed	to	date	as	a	percentage	
of	the	total	services	to	be	performed.

Going concern
The	Directors,	at	the	time	of	approving	the	financial	
statements,	have	a	reasonable	expectation	that	the	Company	
and	the	Group	have	adequate	resources	to	continue	in	
operational	existence	for	the	foreseeable	future.	Thus	they	
continue	to	adopt	the	going	concern	basis	of	accounting	in	
preparing	the	financial	statements.	Further	detail	is	contained	
in	the	Directors’	report.

Operating profit
Operating	profit	is	stated	after	charging	operating	expenses		
but	before	finance	costs.

48

49

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTS	
	
	
Notes to the consolidated financial statements continued

For the year ended 30 June 2018

2. Accounting policies continued

•	 Product development

Dividends
Final	dividend	distributions	to	the	Company’s	shareholders	
are	recognised	as	a	liability	in	the	financial	statements	in	the	
period	in	which	the	dividends	are	approved	by	the	Company’s	
shareholders	while	interim	dividends	distributions	are	
recognised	in	the	period	in	which	the	dividends	are	declared	
and	paid.

Goodwill
Goodwill	represents	the	excess	of	the	fair	value	of	the	
consideration	over	the	fair	values	of	the	identifiable	net	
tangible	and	intangible	assets	acquired	and	is	allocated	to	
cash	generating	units.

Under	IFRS	3	“Business	Combinations”,	goodwill	arising	on	
acquisitions	is	not	subject	to	amortisation	but	is	subject	to	annual	
impairment	testing.	Any	impairment	is	recognised	immediately	in	
the	income	statement	and	not	subsequently	reversed.

Investments in subsidiaries
Investments	are	held	as	non-current	assets	at	cost	less	any	
provision	for	impairment.	Where	the	recoverable	amount	of	
the	investment	is	less	than	the	carrying	amount,	impairment		
is	recognised.

Intangible assets
Intangible	assets	are	recorded	as	separately	identifiable	
assets	and	recognised	at	historical	cost	less	any	accumulated	
amortisation.	These	assets	are	amortised	over	their	useful	
economic	lives	of	four	to	five	years,	with	the	charge	included		
in	administrative	expenses	in	the	income	statement.

Intangible	assets	are	reviewed	for	impairment	annually.	
Impairment	is	measured	by	determining	the	recoverable	
amount	of	an	asset	or	cash	generating	unit	(CGU)	which	is	
the	greater	of	its	value	in	use	and	its	fair	value	less	costs	to	
sell.	In	assessing	value	in	use,	the	estimated	future	cash	flows	
are	discounted	to	their	present	value	using	a	pre-tax	discount	
rate	that	reflects	current	market	assessments	of	the	time	value	
of	money	and	the	risks	specific	to	the	asset	or	CGU.	For	the	
purpose	of	impairment	testing,	assets	that	cannot	be	tested	
individually	are	grouped	together	into	the	smallest	group	of	
assets	that	generates	cash	inflows	from	continuing	use	that	are	
largely	independent	of	the	cash	inflows	of	other	assets	or	CGU.

•	

 Domain names
	Acquired	domain	names	are	shown	at	historical	cost.	
Domain	names	have	a	finite	life	and	are	carried	at	cost	
less	accumulated	amortisation.	Amortisation	is	calculated	
using	straight-line	method	to	allocate	the	cost	of	domain	
names	over	their	useful	lives	of	four	years.

•	 Software

	Acquired	software	and	websites	are	shown	at	historical	
cost.	They	have	a	finite	life	and	are	carried	at	cost	less	
accumulated	amortisation.	Amortisation	is	calculated	
using	straight-line	method	to	allocate	the	cost	of	software	
and	websites	over	their	useful	lives	of	four	years.

	Product	development	expenditure	is	capitalised	when	it	
is	considered	that	there	is	a	commercially	and	technically	
viable	product,	the	related	expenditure	is	separately	
identifiable	and	there	is	a	reasonable	expectation	that	the	
related	expenditure	will	be	exceeded	by	future	revenues.	
Following	initial	recognition,	product	developments	are	
carried	at	cost	less	any	accumulated	amortisation	and	
any	accumulated	impairment	losses.	The	useful	lives	of	
these	intangible	assets	are	assessed	to	have	a	finite	life	
of	five	years.	Amortisation	is	charged	on	assets	with	finite	
lives,	and	until	economic	benefit	can	be	received	and	
recognised,	this	expense	is	taken	to	the	income	statement	
and	useful	lives	are	reviewed	on	an	annual	basis.	
Amortisation	is	charged	from	the	point	when	the	asset		
is	available	for	use.

	Other	development	expenditures	that	do	not	meet	
these	criteria	are	recognised	as	an	expense	as	incurred.	
Capitalised	development	costs	are	recorded	as	intangible	
assets	and	amortised	from	the	point	at	which	they	are	
ready	for	use	on	a	straight-line	basis	over	their	useful	life.

	Costs	incurred	on	development	projects	(relating	to	the	
design	and	testing	of	new	or	improved	products)	are	
recognised	as	intangible	assets	when	the	following	criteria	
are	fulfilled:

–	

–	

–	

–	

–	

–	

	It	is	technically	feasible	to	complete	the	intangible	
asset	so	that	it	will	be	available	for	use	or	resale;

	Management	intends	to	complete	the	intangible		
asset	and	use	or	sell	it;

	There	is	an	ability	to	use	or	sell	the	intangible	asset;

	It	can	be	demonstrated	how	the	intangible	asset		
will	generate	possible	future	economic	benefits;

	Adequate	technical,	financial	and	other	resource		
to	complete	the	development	and	to	use	or	sell		
the	intangible	asset	are	available;	and

	The	expenditure	attributable	to	the	intangible	asset	
during	its	development	can	be	reliably	measured.

•	 Technology

	Technology	represents	the	cost	that	would	be	incurred	
to	build	the	entire	Comapi	platform	had	the	acquisition	
not	occurred.	The	useful	life	of	this	intangible	asset	is	
assessed	to	have	a	finite	life	of	10	years.	Amortisation	is	
charged	on	assets	with	finite	lives,	and	until	economic	
benefit	can	be	received	and	recognised,	this	expense	
is	taken	to	the	income	statement	and	useful	lives	are	
reviewed	on	an	annual	basis.	Amortisation	is	charged		
from	the	point	when	the	asset	is	available	for	use.

Customer relationships

	This	represents	the	value	of	high-value	customer	contracts	
within	Comapi.	The	useful	life	of	this	intangible	asset	is	
assessed	to	have	a	finite	life	of	nine	years.	Amortisation	
is	charged	on	assets	with	finite	lives,	and	until	economic	
benefit	can	be	received	and	recognised,	this	expense	
is	taken	to	the	income	statement	and	useful	lives	are	
reviewed	on	an	annual	basis.	Amortisation	is	charged	from	
the	point	when	the	asset	is	available	for	use.

•	

Impairment of non-financial assets (excluding goodwill)
	At	each	balance	sheet	date,	the	Group	reviews	the	
carrying	amounts	of	its	tangible	and	intangible	assets	
to	determine	whether	there	is	any	indication	that	those	
assets	have	suffered	an	impairment	loss.	If	any	such	
indication	exists,	the	recoverable	amount	of	the	asset	
is	estimated	in	order	to	determine	the	extent	of	the	
impairment	loss	(if	any).	Where	the	asset	does	not	
generate	cash	flows	that	are	independent	from	other	
assets,	the	Group	estimates	the	recoverable	amount	of	
the	cash	generating	unit	to	which	the	asset	belongs.	An	
intangible	asset	with	an	indefinite	useful	life	is	tested	for	
impairment	annually	and	whenever	there	is	an	indication	
that	the	asset	may	be	impaired.

Current tax
Current	taxes	are	based	on	the	results	shown	in	the	financial	
statements	and	are	calculated	according	to	local	tax	rules,	
using	tax	rates	enacted	or	substantially	enacted	by	the	
balance	sheet	date.

Deferred taxation
Deferred	income	tax	is	provided	in	full,	using	the	liability	
method,	on	temporary	differences	arising	between	the	tax	
bases	of	assets	and	liabilities	and	their	carrying	amounts	in		
the	financial	statements.

Deferred	income	tax	assets	are	recognised	to	the	extent	that	
it	is	probable	that	future	taxable	profit	will	be	available	against	
which	the	temporary	difference	will	be	utilised.

Property, plant and equipment
Tangible	non-current	assets	are	stated	at	historical	cost	less	
accumulated	depreciation.	Historical	cost	includes	expenditure	
that	is	directly	attributable	to	the	acquisition	of	the	items.

Deferred	income	tax	is	determined	using	tax	rates	that	have	been	
enacted	or	substantially	enacted	by	the	balance	sheet	date	and	
are	expected	to	apply	when	the	related	deferred	income	asset	is	
realised	or	deferred	income	tax	liability	is	settled.

Subsequent	costs	are	included	in	the	assets’	carrying	amount	
or	recognised	as	a	separate	asset,	as	appropriate,	only	when	
it	is	probable	that	future	economic	benefits	are	associated	
with	the	item	will	flow	to	the	Company	and	the	cost	of	
the	item	can	be	measured	reliably.	The	carrying	amount	
of	the	replaced	part	is	derecognised.	All	other	repairs	and	
maintenance	are	charged	to	the	income	statement	during	
the	financial	period	in	which	they	are	incurred.	Depreciation	
is	provided	at	the	following	rates	in	order	to	write	off	each	
asset	over	its	estimated	useful	life	and	is	based	on	the	cost	of	
assets	less	residual	value.	Significant	components	of	individual	
assets	are	assessed	and	if	a	component	has	a	useful	life	that	
is	different	from	the	remainder	of	that	asset,	that	component	is	
depreciated	separately.

Short	leasehold:	

over	the	term	of	the	lease

Fixtures	and	fittings:	

25%	on	cost

Computer	equipment:	

25%	on	cost

The	assets’	residual	values	and	useful	economic	lives	are	
reviewed	and	adjusted,	if	appropriate,	at	each	reporting	date.	
An	asset’s	carrying	amount	is	written	down	immediately	to	its	
recoverable	amount	if	the	asset’s	carrying	amount	is	greater	
than	its	estimated	recoverable	value.

Gains	and	losses	on	disposals	are	determined	by	comparing	
the	proceeds	with	the	carrying	amount	and	are	recognised	
within	other	(losses)	or	gains	in	the	income	statement.

Capital risk management
The	Group	manages	its	capital	to	ensure	it	is	able	to	
continue	as	a	going	concern	while	maximising	the	return	to	
stakeholders	through	the	optimisation	of	the	debt	and	equity	
balance.	The	capital	structure	of	the	Group	consists	of	cash	
equivalents	and	equity	attributable	to	the	owners	of	the	parent	
as	disclosed	in	the	statement	of	changes	in	equity.

Taxation

The	tax	expense	for	the	year	comprises	current	and	deferred	tax.	
Tax	is	recognised	in	the	income	statement,	to	the	extent	that	it	
relates	to	items	recognised	in	other	comprehensive	income	or	
directly	in	equity.	In	this	case,	the	tax	is	also	recognised	in	other	
comprehensive	income	or	directly	in	equity,	respectively.

Operating leases
Rent	payable	under	operating	leases	is	not	recognised	in	
the	Group’s	statement	of	financial	position.	Such	costs	are	
expensed	on	a	straight-line	basis	over	the	term	of	the	lease.	
Lease	incentives	received	are	recognised	as	an	integral	part		
of	the	total	expense,	over	the	term	of	the	lease.

Financial instruments
Financial	assets	and	financial	liabilities	are	recognised	on	
the	statement	of	financial	position	when	an	entity	becomes	
a	party	to	the	contractual	provisions	of	the	instruments.	
Financial	assets	and	financial	liabilities	are	initially	measured	
at	fair	value.	Transaction	costs	that	are	directly	attributable	
to	the	acquisition	or	issue	of	financial	assets	and	financial	
liabilities	(other	than	financial	assets	and	financial	liabilities	at	
fair	value	through	profit	or	loss)	are	added	to	or	deducted	from	
the	fair	value	of	the	financial	assets	or	financial	liabilities,	as	
appropriate,	on	initial	recognition.	Transaction	costs	directly	
attributable	to	the	acquisition	of	financial	assets	or	financial	
liabilities	at	fair	value	through	profit	or	loss	are	recognised	
immediately	in	the	income	statement.

•	 Financial assets

	The	Group’s	accounting	policies	for	financial	assets	are	
set	out	below.

	Management	determine	the	classification	of	its	financial	
assets	at	initial	recognition	depending	on	the	purpose	
for	which	the	financial	assets	were	acquired	and,	where	
allowed	and	appropriate,	revaluate	this	designation	at	
every	reporting	date.

	All	financial	assets	are	recognised	on	a	trade	date	when,	
and	only	when,	the	Group	becomes	a	party	to	the	
contractual	provisions	of	an	instrument.	When	financial	
assets	are	recognised	initially,	they	are	measured	at	fair	
value	plus	transaction	costs,	except	for	those	finance	
assets	classified	as	at	fair	value	through	profit	or	loss	
(‘FVTPL’),	which	are	initially	measured	at	fair	value.

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Notes to the consolidated financial statements continued

For the year ended 30 June 2018

2. Accounting policies continued

	Financial	assets	are	classified	into	the	following	specified	
categories:	financial	assets	at	FVTPL,	‘held-to-maturity’	
investments,	‘available	for	sale’	(AFS)	financial	assets	
and	loans	and	receivables.	The	classification	depends	
on	the	nature	and	purpose	of	the	financial	assets	and	is	
determined	at	the	time	of	recognition.

	Derecognition	of	financial	assets	occurs	when	the	rights	
to	receive	cash	flows	from	the	investments	expire	or	are	
transferred	and	substantially	all	of	the	risks	and	rewards	of	
ownership	have	been	transferred.

	At	each	reporting	date,	financial	assets	are	reviewed	to	
assess	whether	there	is	objective	evidence	of	impairment.	If	
any	such	evidence	exists,	impairment	loss	is	determined	and	
recognised	based	on	the	classification	of	the	financial	asset.

	Loans	and	receivables	(including	trade	receivables,	
prepayments,	deposits	and	other	receivables,	cash	and	
bank	balances)	are	non-derivative	financial	assets	with	
fixed	or	determinable	payments	that	are	not	quoted	on	
an	active	market.	At	each	reporting	date	subsequent	
to	initial	recognition,	loans	and	receivables	are	carried	
at	amortised	cost	using	the	effective	interest	method,	
less	any	identified	impairment	losses.	An	impairment	
loss	is	recognised	in	the	statement	of	comprehensive	
income	when	there	is	objective	evidence	that	the	asset	
is	impaired,	and	is	measured	as	the	difference	between	
the	asset’s	carrying	amount	and	the	present	value	of	
estimated	future	cash	flows	discounted	at	the	original	
effective	interest	rate.	Impairment	losses	are	reversed	
in	subsequent	periods	when	an	increase	in	the	asset’s	
recoverable	amount	can	be	related	objectively	to	an	event	
occurring	after	the	impairment	was	recognised,	subject	to	
a	restriction	that	the	carrying	amount	of	the	asset	at	the	
date	the	impairment	is	reversed	does	not	exceed	what	the	
amortised	cost	would	have	been	had	the	impairment	not	
been	recognised.

•	 Cash and cash equivalents

	Cash	and	cash	equivalents	comprise	cash	at	bank	and	
on	hand,	demand	deposits	with	banks	and	other	financial	
institutions,	and	short-term,	highly	liquid	investments	
that	are	readily	convertible	into	known	amounts	of	cash	
and	which	are	subject	to	an	insignificant	risk	of	changes	
in	value,	having	been	within	three	months	of	maturity	
at	acquisition.	Bank	overdrafts	that	are	repayable	on	
demand	and	form	an	integral	part	of	the	Group’s	cash	
management	are	also	included	as	a	component	of	cash	
and	cash	equivalents	for	the	purpose	of	the	consolidated	
statement	of	cash	flows

•	 Trade receivables

	Trade	receivables	are	recognised	initially	at	the	lower	of	
their	original	invoiced	value	and	recoverable	amount.	A	
provision	is	made	when	it	is	likely	that	the	balance	will	not	
be	recovered	in	full.	Terms	on	receivables	range	from	30	
to	90	days.

•	 Financial liabilities and equity

	Financial	liabilities	and	equity	are	recognised	on	the	
Group’s	statement	of	financial	position	when	the	Group	
becomes	a	party	to	a	contractual	provision	of	an	

instrument.	Financial	liabilities	and	equity	instruments	
issued	by	the	Group	are	classified	according	to	the	
substance	of	the	contractual	arrangements	entered	into	
and	the	definitions	of	a	financial	liability	and	an	equity	
instrument.	An	equity	instrument	is	any	contract	that	
evidences	a	residual	interest	in	the	assets	of	the	Group	
after	deducting	all	of	its	liabilities.	Equity	instruments	
issued	by	the	Group	are	recognised	at	the	proceeds	
received,	net	of	transaction	costs.

	The	Group’s	financial	liabilities	include	trade	payables		
and	accrued	liabilities.

•	 Trade payables

	Trade	payables	are	recognised	initially	at	fair	value	and	
subsequently	measured	at	amortised	cost	using	the	
effective	interest	method.	Terms	on	accounts	payable	
range	from	10	to	90	days.

Foreign currency risk
Currency	risk	is	the	risk	that	the	holding	of	foreign	currencies	
will	affect	the	Group’s	position	as	a	result	of	a	change	in	
foreign	currency	exchange	rates.	The	Group	has	no	significant	
foreign	currency	risk	as	most	of	the	Group’s	financial	assets	
and	liabilities	are	denominated	in	functional	currencies	of	
relevant	Group	entities.	Accordingly,	no	quantitative	market	
risk	disclosures	or	sensitivity	analysis	for	currency	risks	have	
been	prepared.

The	results	and	financial	position	of	all	the	Group	entities		
(none	of	which	has	the	currency	of	a	hyper-inflationary	
economy)	that	have	a	functional	currency	different	from	the	
presentation	currency	are	translated	into	the	presentation	
currency	as	follows:

(a)		 	assets	and	liabilities	for	each	balance	sheet	presented	are	
translated	at	the	closing	rate	at	the	date	of	that	balance	
sheet;

(b)			income	and	expenses	for	each	income	statement	are	

translated	at	average	exchange	rates	(unless	this	average		
is	not	a	reasonable	approximation	of	the	cumulative	effect	
of	the	rates	prevailing	on	the	transaction	dates,	in	which	
case	income	and	expenses	are	translated	at	the	rate	on		
the	dates	of	the	transactions);	and

(c)		 	all	resulting	exchange	differences	are	recognised	in	other	

comprehensive	income.

Equity
Share	capital	is	the	amount	subscribed	for	shares	at	their	
nominal	value.

Share	premium	represents	the	excess	of	the	amount	
subscribed	for	the	share	capital	over	the	nominal	value		
of	the	respective	shares	net	of	share	issue	expenses.

Retained	earnings	represent	the	cumulative	earnings		
of	the	Group	attributable	to	equity	shareholders.

The	reverse	acquisition	reserve	relates	to	the	adjustment	
required	by	accounting	for	the	reverse	acquisition	in	
accordance	with	IFRS	3	‘Business	combinations’.

Other	reserves	relate	to	the	charge	for	share-based	payments	
in	accordance	with	IFRS	2	‘Share-Based	Payments’.

Share-based payments
For	equity-settled	share-based	payment	transactions	the	
Group,	in	accordance	with	IFRS	2	‘Share-Based	Payments’	
measures	their	value,	and	the	corresponding	increase	in	
equity,	indirectly,	by	reference	to	the	fair	value	of	the	equity	
instruments	granted.	The	fair	value	of	those	equity	instruments	
is	measured	at	the	grant	date	using	the	trinomial	method.	The	
expense	is	apportioned	over	the	vesting	period	of	the	financial	
instrument	and	is	based	on	the	number	which	is	expected	
to	vest	and	the	fair	value	of	those	financial	instruments	at	
the	date	of	grant.	If	the	equity	instruments	granted	vest	
immediately,	the	expense	is	recognised	in	full.

Functional currency translation
–	

	Functional	and	presentation	currency

	Items	included	in	the	financial	statements	of	the	Company	
are	measured	using	the	currency	of	the	primary	economic	
environment	in	which	the	entity	operates	(functional	
currency),	which	is	mainly	pounds	sterling	(£)	and	it	is	this	
currency	the	financial	statements	are	presented	in.

–	

	Transaction	and	balances

	Foreign	currency	transactions	are	translated	into	the	
functional	currency	using	exchange	rates	prevailing	at	the	
dates	of	the	transactions.	Foreign	exchange	gains	and	
losses	resulting	from	the	settlement	of	such	transactions	
and	from	the	translation	at	the	year	end	exchange	rates	
of	monetary	assets	and	liabilities	denominated	in	foreign	
currencies	are	recognised	in	the	income	statement.

Employee benefit costs
The	Group	operates	a	defined	contribution	pension	scheme.	
Contributions	payable	by	the	Group’s	pension	scheme		
are	charged	to	the	income	statement	in	the	period	in	which	
they	relate.

Segment reporting
Operating	segments	are	reported	in	a	manner	consistent	
with	the	internal	reporting	provided	to	the	chief	operating	
decision-maker,	who	is	responsible	for	allocating	resources	
and	assessing	performance	of	the	operating	segments	as	
identified	by	the	Board	of	Directors.

Critical accounting estimates and judgements
The	Group	makes	certain	estimates	and	assumptions	
regarding	the	future.	Estimates	and	judgements	are	continually	
evaluated	based	on	historical	experience	and	other	factors,	
including	expectations	of	future	events	that	are	believed	to	
be	reasonable	under	the	circumstances.	In	the	future,	actual	
experience	may	differ	from	these	estimates	and	assumptions.	
The	estimates	and	assumptions	that	have	a	significant	risk	
of	causing	a	material	adjustment	to	the	carrying	amounts	
of	assets	and	liabilities	within	the	next	financial	year	are	
discussed	below:	

Judgements 
(a)  Capitalisation of development costs 

	Our	business	model	is	underpinned	by	our	email	and	
data-driven	omni-channel	marketing	automation	platform,	
dotmailer.	Internal	activities	are	continually	undertaken		
to	enhance	and	maintain	the	product	in	a	bid	to	stay	
ahead	of	our	competition.	Management	review	the		
work	of	developers	during	the	period	and	make	the	
following	judgements:

–	

–	

	Internal	work	relating	to	product	development	is	
reviewed	against	IAS	38	criteria	and	will	be	capitalised		
if	management	feel	the	criteria	have	been	met.	

	Internal	work	relating	to	the	maintenance	of	existing	
products	is	expensed	to	the	income	statement	and	
accounted	for	in	payroll	costs.	

(b)  Valuation of intangibles

The	recognition	of	business	combinations	requires		
the	excess	of	the	purchase	price	of	acquisitions	over		
the	net	book	value	of	assets	acquired	to	be	allocated		
to	the	assets	and	liabilities	of	the	acquired	entity.	The	
Group	makes	judgements	and	estimates	in	relation	to	
the	fair	value	allocation	of	the	purchase	price.	If	any	
unallocated	portion	is	positive	it	is	recognised	as	goodwill	
and	if	negative,	it	is	recognised	in	the	consolidated		
income	statement.	

Judgement	is	required	in	determining	the	fair	value		
of	identifiable	assets,	liabilities	and	contingent	assets		
and	liabilities	assumed	in	a	business	combination	and		
the	fair	value	of	the	consideration	payable.	Calculating		
the	fair	values	involves	the	use	of	significant	estimates		
and	assumptions,	including	expectations	about	future	
cash	flows,	discount	rates	and	the	lives	of	assets		
following	purchase.

Estimates and assumptions
(a)  Estimated impairment of goodwill

	The	Directors	have	carried	out	a	detailed	impairment	
review	in	respect	of	goodwill.	The	Group	assesses	at	
each	reporting	date	whether	there	is	an	indication	that	an	
asset	may	be	impaired,	by	considering	the	net	present	
value	of	discounted	cash	flow	forecasts	which	have	been	
discounted	at	10%.	The	cash	flow	projections	are	based	
on	the	assumption	that	the	Group	can	realise	projected	
sales.	A	prudent	approach	has	been	applied	with	no	
residual	value	being	factored.

	Further	details	on	the	estimates	and	assumptions	we	
make	in	our	annual	impairment	testing	of	goodwill	are	
included	in	note	12	to	the	Financial	Statements.	At	the	
period	end,	based	on	the	assumptions,	there	was	no	
indication	of	impairment	to	the	carrying	value	of	goodwill.

(b)  Share-based compensation 

	Key	management	believe	that	there	will	not	be	only	one	
acceptable	choice	for	estimating	the	fair	value	of	share-
based	payment	arrangements.	The	judgements	and	
estimates	that	management	apply	in	determination	of	the	
share-based	compensation	are	summarised	below:	

–	

–	

		Selection	of	a	valuation	model	

		Making	assumptions	used	in	determining	the	variables	
used	in	a	valuation	model	

i	

expected	life	

ii		 expected	volatility	

iii		 expected	dividend	yield	

iv	

interest	rate	

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Notes to the consolidated financial statements continued

For the year ended 30 June 2018

2. Accounting policies continued

(d)  Bad debt provision 

Business activity revenue and results

	Further	detail	on	the	estimates	and	assumptions	we	make	
in	our	share-based	compensation	are	included	in	note	27	
to	the	financial	statements.	The	charge	made	to	income	
statement	for	period	is	also	disclosed	here.

(c)  Depreciation and amortisation 

	The	Group	depreciates	short	leasehold,	fixtures	and	
fittings,	computer	equipment	and	amortises	computer	
software,	internally	generated	development	costs	and	
domain	names	on	a	straight-line	method	over	the	
estimated	useful	lives.	The	estimated	useful	lives	reflect	
the	Directors’	estimate	of	the	periods	that	the	Group	
intends	to	derive	future	economic	benefits	from	the	use	of	
the	Group’s	short	leasehold	fixtures	and	fittings,	computer	
equipment,	computer	software,	internally	generated	
development	costs	and	domain	names.	

	We	perform	ongoing	credit	evaluations	of	our	customers	
and	grant	credit	based	upon	past	payment	history,	
financial	condition	and	anticipated	industry	conditions.	
Customer	payments	are	regularly	monitored	and	a	
provision	for	doubtful	accounts	is	established	based	upon	
specific	situations	and	overall	industry	conditions.	Hence	
the	provision	is	maintained	for	potential	credit	losses	
based	upon	management’s	assessment	of	the	expected	
collectability	of	all	accounts	receivable.	In	making	this	
assessment,	management	take	into	consideration	(i)	
any	circumstances	of	which	we	are	aware	regarding	a	
customer’s	inability	to	meet	its	financial	obligations	and	
(ii)	our	judgements	as	to	potential	prevailing	economic	
conditions	in	the	industry	and	their	potential	impact	on		
the	Group’s	customers.

3. Segmental reporting
On	the	21	November	2017,	the	Group	completed	the	acquisition	of	Comapi	whose	line	of	business	is	the	provision	of	omni-
channel	messaging	and	cloud	communication.	dotmailer’s	single	line	of	business	remains	the	provision	of	data-driven	omni-
channel	marketing	automation.	The	chief	operating	decision-maker	considers	the	Group’s	segments	to	be	by	geographical	
location,	this	being	UK,	US	and	rest	of	the	world	(“RoW”)	operations	and	by	business	activity,	this	being	dotmailer	and	Comapi		
as	shown	below:

Geographical revenue and results

Income statement
Revenue
Gross	profit
Profit	before	income	tax
Total comprehensive income attributable  
to the owners of the parent
Financial position
Total	assets
Net	current	assets

UK	
£’000

33,471
25,412
5,180
4,640

45,136
15,260

30.6.2018

US	
£’000

RoW		
£’000

Total		
£’000

5,257
4,578
1,877
1,732

2,183
1,804

4,366
4,030
2,186
2,186

43,094
34,020
9,243
8,558

942
672

48,261
17,736

Revenue	from	external	customers	is	attributed	to	the	geographical	segments	noted	above	based	on	the	customers’	location.	
There	were	no	customers	who	account	for	more	than	10%	revenue	(2017:	none).

Income statement
Revenue
Gross	profit
Profit	before	income	tax
Total comprehensive income attributable  
to the owners of the parent
Financial position
Total	assets
Net	current	assets

UK	
£’000

24,743
21,291
4,779
3,929

32,578
21,961

30.6.2017

US	
£’000

3,907
3,293
1,062
967

1,556
1,120

RoW		
£’000

3,316
2,923
2,250
2,250

Total		
£’000

31,966
27,507
8,091
7,146

302
213

34,436
23,294

Income statement
Revenue
Gross	profit
Profit	before	income	tax
Total comprehensive income attributable  
to the owners of the parent
Financial position
Total	assets
Net	current	assets/(liabilities)

Income statement
Revenue
Gross	profit
Profit	before	income	tax
Total comprehensive income attributable  
to the owners of the parent
Financial position
Total	assets
Net	current	assets

Dotmailer	
£’000

36,891
32,266
8,619
7,936

44,413
17,944

Dotmailer	
£’000

31,966
27,507
8,091
7,146

34,436
23,294

*The	numbers	included	within	Comapi	are	from	the	date	of	acquisition	being	21	November	2017.

4. Employees and Directors

Wages	and	salaries
Social	security	costs

Other	pension	costs

The	average	monthly	number	of	employees	during	the	year	is	as	follows

Directors
Sales	and	Marketing	product
Development	and	system	engineers
Administration

30.6.2018

Comapi*	
£’000

6,203
1,754
624
622

Total		
£’000

43,094
34,020
9,243
8,558

3,848
(208)

48,261
17,736

30.6.2017

Comapi*	
£’000

–
–
–
–

–
–

30.6.18	
£’000

14,149
1,562

291
16,002

Total		
£’000

31,966
27,507
8,091
7,146

34,436
23,294

30.6.17	
£’000

11,217
1,146

252
12,615

30.6.18

30.6.17

5
150
71
53
279

6
120
56
56
238

During	the	year	the	Group	also	capitalised	staff-related	costs	of	£4,023,222	(2017:	£2,072,417)	in	relation	to	internally	
generated	development	costs.

5. Exceptional costs
Exceptional	costs	incurred	in	the	year	relate	to	the	one-off	acquisition	costs	of	Comapi	of	£208,805	(2017:	£nil)	and	
amortisation	of	acquired	intangibles	of	£148,110	(2017:	£nil).		

54

55

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Notes to the consolidated financial statements continued

For the year ended 30 June 2018

6. Net finance income 

Finance	income:
Deposit	account	interest

7. Operating profit

Costs by nature
Profit	from	continuing	operations	has	been	arrived	after	charging/(crediting):

30.6.18	
£’000

30.6.17	
£’000

9
9

15
15

Direct	marketing
Outsourcing
Other	costs
Total cost of sales

Staff-related	costs	(inc	Directors	emoluments)	–	note	4
Operating	leases:	Land	and	buildings
Operating	leases:	Other
Audit	remuneration
Amortisation	of	intangibles
Depreciation	charge
Legal,	professional	and	consultancy	fees
Computer	expenditure
Bad	debts
Foreign	exchange	(gains)/losses
Travel	and	subsistence	costs
Office	running
Staff	welfare
Other	costs
Total administration costs

30.6.18	
£’000

4,586
2,121
2,367
9,074

30.6.18	
£’000

16,002
937
38
49
1,971
495
518
2,161
22
124
501
152
406
603
23,979

During	the	year	the	Group	obtained	the	following	services	from	the	Group’s	auditor	at	costs	detailed	below:

Fees	payable	to	the	Company’s	auditor	for	the	audit	of	Parent	Company		
and	consolidated	financial	statements
Fees	payable	to	the	Company’s	auditor	for	other	services
–	audit	of	Company	subsidiaries
–	non-audit	fees:	Tax	and	review	of	interim	accounts

8. Income tax expense
Analysis	of	the	tax	charge	from	continuing	operations:

Current	tax	on	profits	for	the	year
Deferred	tax	on	origination	and	reversal	of	timing	differences

30.6.17	
£’000

2,073
186
2,200
4,459

30.6.17	
£’000

12,615
954
43
40
1,544
494
424
1,809
8
(21)
425
158
301
475
19,269

30.6.17	
£’000

8

28
4
40

30.6.18	
£’000

8

37
4
49

30.6.18	
£’000

30.6.17	
£’000

259
426
685

847
98
945

Factors	affecting	the	tax	charge:	

Profit on ordinary activities before tax
Profit	on	ordinary	activities	multiplied	by	the	standard	rate	of	corporation		
tax	in	the	UK	of	19%	(2017:	19.75%)
Effects	of:
Expenses	not	deductible
Research	and	development	enhanced	claim
Expenditure	permitted	on	exercising	options
Overseas	tax	losses
Capital	allowances	in	excess	of	depreciation
Total income tax

30.6.18	
£’000

9,243
1,756

137
(1,908)
(217)
72
419
259

30.6.17	
£’000

8,091
1,598

12
(1,004)
(141)
64
318
847

Deferred	tax	was	calculated	using	the	rate	19%	(2017:	19.75%).	For	further	details	on	deferred	tax	see	note	23.

Taxation	for	each	region	is	calculated	at	the	rates	prevailing	in	the	respective	jurisdiction

A	reduction	in	the	UK	corporation	tax	rate	to	19%	(effective	from	1	April	2017)	and	to	18%	(effective	1	April	2020)	were	
substantively	enacted	on	26	October	2015,	and	an	additional	reduction	to	17%	(effective	1	April	2020)	was	substantively	
enacted	on	6	September	2016.	This	will	reduce	the	Company’s	future	current	tax	charge	accordingly.	UK	deferred	tax	
assets	and	liabilities	have	been	recognised	at	the	rate	applying	in	the	period	they	are	expected	to	unwind.

9. Profit of Parent Company
As	permitted	by	Section	408	of	the	Companies	Act	2006,	the	profit	and	loss	account	of	the	Parent	Company	is	not	
presented	as	part	of	these	financial	statements.	The	Parent	Company’s	profit	before	exceptional	items	for	the	financial	
year	was	£5,055,276	(2017:	loss:	£390,345)		

10. Dividends
Amounts	recognised	as	distributions	to	equity	holders	in	the	period.

Paid	dividend	for	year	end	30	June	2018	of	0.505p	(2017:	0.857p)	per	share
Proposed	dividend	for	the	year	end	30	June	2018	of	0.64p	(2017:	0.55p)	per	share

30.6.18	
£’000

1,505
1,907

30.6.17	
£’000

2,449
1,629

The	proposed	final	dividend	is	subject	to	approval	by	the	shareholders	at	the	Annual	General	Meeting	and	has	not	been	
included	as	a	liability	in	these	financial	statements.

11.  Earnings per share
Earnings	per	share	data	is	based	on	the	consolidated	profit	using	and	the	weighted	average	number	of	shares	in	issue	of	
the	Parent	Company.	Basic	earnings	per	share	are	calculated	by	dividing	the	earnings	attributable	to	ordinary	shareholders	
by	the	weighted	average	number	of	ordinary	shares	outstanding	during	the	period.

Diluted	earnings	per	share	is	calculated	using	the	weighted	average	number	of	shares	adjusted	to	assume	the	conversion	
of	all	dilutive	potential	ordinary	shares.

Adjusted	earnings	per	share	is	based	on	the	consolidated	profit	deducting	the	acquisition	related	exceptional	costs	and	
share-based	payment.

A	number	of	non-IFRS	adjusted	profit	measures	are	used	in	this	annual	report	and	financial	statements.	Adjusting	items	
are	excluded	from	our	headline	performance	measures	by	virtue	of	their	size	and	nature,	in	order	to	reflect	management’s	
view	of	the	performance	of	the	Group.	Summarised	below	is	a	reconciliation	between	statutory	results	to	adjusted	
results.	The	Group	believes	that	alternative	performance	measures	such	as	adjusted	EBITDA	are	commonly	reported	
by	companies	in	the	markets	in	which	it	competes	and	are	widely	used	by	investors	in	comparing	performance	on	a	
consistent	basis	without	regard	to	factors	such	as	depreciation	and	amortisation,	which	can	vary	significantly	depending	
upon	accounting	methods	(particularly	when	acquisitions	have	occurred),	or	based	on	factors	which	do	not	reflect	the	
underlying	performance	of	the	business.	The	adjusted	profit	after	tax	earnings	measure	is	also	used	for	the	purpose	of	
calculating	adjusted	earnings	per	share.

56

57

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Notes to the consolidated financial statements continued

For the year ended 30 June 2018

11.  Earnings per share continued
Reconciliations	to	earnings	figures	used	in	arriving	at	adjusted	earnings	per	share	are	as	follows:

From continuing operations
Profit for the year attributable to the owners of the parent
Amortisation	of	acquisition-related	intangible	fixed	asset	(see	note	13)
Other	exceptional	costs
Share-based	payment
Adjusted profit for the year attributable to the owners of the parent

30.6.18	
£’000

30.6.17	
£’000

8,558
148
209
450
9,365

7,146
–
–
162
7,308

Management	does	not	consider	the	above	adjustments	to	reflect	the	underlying	business	performance.	

The	other	exceptional	costs	relate	to	one-off	acquisition	costs	of	Comapi.

From	continuing	operations

Basic EPS
Profit	for	the	year	attributable	to	the	owners	of	the	parent
Adjusted Basic EPS
Adjusted	profit	for	the	year	attributable	to	the	owners	of	the	parent
Options	and	warrants
Diluted EPS
Profit	for	the	year	attributable	to	the	owners	of	the	parent
Adjusted Diluted EPS
Adjusted	profit	for	the	year	attributable	to	the	owners	of	the	parent

From	continuing	operations

Basic EPS
Profit	for	the	year	attributable	to	the	owners	of	the	parent
Adjusted Basic EPS
Adjusted	profit	for	the	year	attributable	to	the	owners	of	the	parent
Options	and	warrants
Diluted EPS
Profit	for	the	year	attributable	to	the	owners	of	the	parent
Adjusted Diluted EPS
Adjusted	profit	for	the	year	attributable	to	the	owners	of	the	parent

Weighted average number of shares 

Basic	EPS
Diluted	EPS

12. Goodwill
Group

Cost
At	1	July
Additions
At	30	June
Amortisation
At	1	July
Impairment
At	30	June
Net book value

58

30.6.18

Weighted	
average	
number	of	
shares

Per	share	
Amount	
Pence

Earnings	
£’000

8,558 296,596,304

9,365 296,596,304
3,728,052

–

8,558 300,324,356

9,365 300,324,356

2.89

3.16
–

2.85

3.12

30.6.17

Weighted	
average	
number	of	
shares

Per	share	
Amount	
Pence

Earnings	
£’000

7,146 295,457,101 	

7,308 295,457,101
1,061,738

–

7,146 296,518,839

7,308

296,518,839

2.42

2.47
–

2.41

2.46

30.6.18	
Shares

30.6.17	
Shares

296,596,304 295,457,101
300,324,356 296,518,839

30.6.18	
£’000

4,121
9,071
13,192

3,512
–
3,512
9,680

30.6.17	
£’000

4,121
–
4,121

3,512
–
3,512
609

On	21	November	2017,	the	Group	acquired	all	the	voting	rights	of	Comapi	for	a	cash	consideration	of	£10.7m	(which	includes	
the	payment	of	loans	in	Comapi)	in	exchange	for	all	Comapi	shares,	with	a	potential	consideration	of	£1.2m	in	share	options	for	
the	management	team,	dependent	on	them	achieving	specific	performance	targets	over	a	two-year	post-acquisition	period	and	
remaining	with	the	business.	Comapi’s	business	is	the	provision	of	omni-channel	messaging	and	cloud	communication.

The	Directors	believe	the	acquisition	will:

•	 Extend	dotdigital’s	marketing	automation	platform	to	provide	an	industry-leading	solution	offering	fully	integrated	omni-

channel	and	conversational	commerce	support	to	marketers

•	 Enable	dotdigital	to	deliver	aligned	conversational	messaging	across	channels	including	email,	mobile	push,	SMS,	

Facebook	messenger,	Apple	business	messenger,	Twitter	and	live	chat

•	 Enable	dotdigital	customers	to	meet	consumer	demand	for	a	more	personalised	communication	experience	and

•	 Position	dotdigital	as	the	most	advanced	platform	on	the	market	and	make	dotdigital	more	relevant	in	the	strategic		

mobile-first	Asian	market.

Goodwill	of	£9.1m	was	recognised	on	the	acquisition,	being	the	excess	of	the	purchase	consideration	over	the	provisional	
fair	value	of	net	assets	acquired	as	set	out	below	and	represents	Comapi’s	platform,	key	customer	relationships,	employee	
knowledge	and	skills	and	the	acceleration	of	bringing	the	technology	to	our	platform	rather	than	building	in-house.

Provisional Fair value of assets acquired

Net assets acquired
Identifiable	intangible	assets
		Technology
		Customer	relationships
Deferred	tax	recognised	on	identifiable	intangible	assets
		Technology
		Customer	relationships
Development	costs
Property,	plant	and	equipment
Trade	and	other	receivables
Cash	and	cash	equivalents
Trade	and	other	payables
Tax	payable
Net	identifiable	assets	acquired
Goodwill
Total	consideration
Purchase	consideration
Cash	acquired
Consideration	of	net	cash	acquired

	£’000s	

1,205
1,200

(228)
(229)
501
42
1,156
158
(2,497)
(643)
665
					9,071
					9,736
9,736
					(158)
9,578

The	results	of	the	acquired	entity	which	have	been	consolidated	in	the	income	statement	from	22	November	2017	contributed	
£6.2m	of	revenues	and	a	profit	of	£0.6m	to	the	profit	attributable	to	equity	shareholders	of	the	Group	during	the	year.	Had	
Comapi	been	acquired	at	the	start	of	the	year,	the	contribution	would	have	been	£10.0m	of	revenue	and	a	profit	of	£0.4m.

Goodwill	is	allocated	to	the	Group’s	two	cash	generating	units	identified,	that	being	dotmailer	and	Comapi.	The	goodwill		
addition	in	the	year	ended	30	June	2018	relates	to	the	acquisition	of	Comapi	and	the	goodwill	at	the	beginning	of	the	period	
relates	to	dotmailer.

Goodwill	arising	on	business	combinations	is	not	amortised	but	is	reviewed	for	impairment	on	an	annual	basis,	or	more	
frequently	if	there	are	indications	that	goodwill	may	be	impaired.	Goodwill	acquired	in	a	business	combination	is	allocated,		
at	acquisition,	to	cash	generating	units	(CGUs)	that	are	expected	to	benefit	from	that	business	combination.

The	carrying	amount	of	goodwill	relates	to	the	Group’s	two	trading	activities	and	business	segments.	This	has	been	tested	
for	impairment	during	the	current	period	by	comparison	with	the	recoverable	amounts	of	the	CGU.	Recoverable	amounts	
for	CGUs	are	based	on	the	higher	of	value	in	use	and	fair	value	less	costs	to	sell.	The	recoverable	amounts	of	the	CGU	have	
been	determined	from	value	in	use	calculations.	These	calculations	use	pre-tax	cash	flow	projections	based	on	financial	
budgets	approved	by	management	covering	a	five-year	period.	The	key	assumptions	for	the	value	in	use	calculations	are	those	
regarding	discount	rates,	growth	rates,	and	expected	changes	in	margins.	Management	estimates	discount	rates	using	pre-
tax	rates	that	reflect	the	current	market	assessment	of	the	time	value	of	money	and	the	risks	specific	to	the	CGUs.	Changes	
in	income	and	expenditure	are	based	on	past	experience	and	expectations	of	the	future	changes	in	the	market.	The	pre-tax	
discount	rate	used	to	calculate	the	value	in	use	is	10%	(2017:	10%).	The	valuations	indicate	sufficient	headroom	such	that	a	
reasonably	possible	change	in	key	assumptions	would	not	result	in	impairment	of	goodwill.

59

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Notes to the consolidated financial statements continued

For the year ended 30 June 2018

13. Intangible assets
Group

Cost
At	1	July	2017
Additions
Introduced	on	acquisition
At 30 June 2018
Amortisation
At	1	July	2017
Amortisation	for	the	year
Introduced	on	acquisition
At 30 June 2018
Net book value
At 30 June 2018

Group

Cost
At	1	July	2017
Additions
Introduced	on	acquisition
At 30 June 2018
Amortisation
At	1	July	2017
Amortisation	for	the	year
Introduced	on	acquisition
At 30 June 2018
Net book value
At 30 June 2018

Cost
At	1	July	2016
Additions
At 30 June 2017
Amortisation
At	1	July	2016
Amortisation	for	the	year
At 30 June 2017
Net book value
At 30 June 2017

Customer		
relationships	
£’000

Technology		
£’000

–
–
1,205
1,205

–
–
78
78

–
–
1,200
1,200

–
–
70
70

1,127

1,130

Computer	
software	
£’000

Internally		
generated		
development	
costs	
£’000

Domain		
names	
£’000

497
94
215
806

320
76
215
611

195

10,351
4,377
558
15,286

6,009
1,891
57
7,957

7,329

16
-
21
37

16
4
11
31

6

Computer	
software	
£’000

Internally		
generated		
development	
costs	
£’000

Domain		
names	
£’000

362
135
497

264
56
320

177

8,107
2,244
10,351

4,521
1,488
6,009

4,342

16
–
16

16
–
16

–

Totals	
£’000

10,864
4,471
3,199
18,534

6,345
1,971
431
8,747

9,787

Totals	
£’000

8,485
2,379
10,864

4,801
1,544
6,345

4,519

Development	cost	additions	represents	resources	the	Group	has	invested	in	the	development	of	new,	innovative	and	ground-
breaking	technology	products	for	marketing	professionals.	This	platform	allows	them	to	create,	send	and	automate	marketing	
campaigns.	Following	development	of	the	products	the	Group	intends	to	licence	the	use	of	the	platform.

Technology	represents	the	cost	that	would	be	incurred	to	build	the	entire	Comapi	platform	had	the	acquisition	not	occurred.	
Customer	relationships	represent	the	value	of	high-value	customer	contracts	within	Comapi.

14. Property, plant and equipment
Group

Short		
leasehold	
£’000

Fixtures	&	
	fittings	
£’000

Computer	
equipment	
£’000

Cost
At	1	July	2017
Additions
Disposals
Introduced	on	acquisition
Exchange	differences
At 30 June 2018
Depreciation
At	1	July	2017
Depreciation	for	the	year
Eliminated	on	disposals
Introduced	on	acquisition
Exchange	differences
At 30 June 2018
Net book value
At 30 June 2018

Cost
At	1	July	2016
Additions
Disposals
At 30 June 2017
Depreciation
At	1	July	2016
Depreciation	for	the	year
Eliminated	on	disposal
At 30 June 2017
Net book value
At 30 June 2017

15. Investments
Company

Cost
At	1	July	2017
Additions
At	30	June	2018
Amortisation
At	1	July	and	30	June
Net book value
At 30 June

499
46
–
68
(1)
612

214
62
–
64
–
340

272

534
88
(28)
50
(1)
643

379
91
(24)
34
1
481

162

444
55
–
499

147
67
–
214

285

448
86
–
534

293
86
–
379

155

1,393
341
(18)
284
–
2,000

800
342
(17)
264
(1)
1,388

1,760
234
(601)
1,393

1,070
341
(611)
800

612

1,046

Short		
leasehold	
£’000

Fixtures	&	
	fittings	
£’000

Computer	
equipment	
£’000

Totals	
£’000

2,426
475
(46)
402
(2)
3,255

1,393
495
(41)
362
–
2,209

Totals	
£’000

2,652
375
(601)
2,426

1,510
494
(611)
1,393

593

1,033

Shares	in		
Group		
undertakings	
30.6.18	
£’000

Shares	in		
Group		
undertakings	
30.6.17	
£’000

8,706
9,737
18,443

8,705
1
8,706

3,519

3,519

14,924

5,187

60

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Notes to the consolidated financial statements continued

For the year ended 30 June 2018

15. Investments continued
The	Group’s	or	the	Company’s	investments	at	the	balance	sheet	date	in	the	share	capital	of	companies	include		
the	following:	

Subsidiaries

dotmailer	Limited

Nature	of	business

Web	and	email-based	marketing

dotsurvey	Limited
dotsearch	Europe	Limited
dotcommerce	Limited
doteditor	Limited
dotSEO	Limited
dotagency	Limited
dotmailer	Inc
dotmailer	Pty	Limited
dotmailer	Development	Ltd
dotmailer	SA	Pty
dotmailer	LLC
Dynmark	International	Ltd
Dynmark	S.p	z.o.o
Donky	Networks	Ltd

Dormant
Branch	company
Dormant
Dormant
Dormant
Dormant
Web	and	email-based	marketing
Web	and	email-based	marketing
Holding	company
Development	hub
Development	hub
Omni-channel	communication	platform
Omni-channel	communication	platform
Omni-channel	communication	platform

Class	of	share

Proportion	of
voting	power
held	%

Ordinary
Ordinary	A
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

All	of	the	above	subsidiaries	have	been	included	within	the	consolidated	results.	All	the	above	companies	with	the	exception	
of	dotmailer	Inc,	dotmailer	SA	Pty,	dotmailer	LLC,	dotmailer	Pty	Limited	and	Dynmark	S.p.	z.o.o	were	incorporated	in	England	
and	Wales.	dotmailer	Inc	was	incorporated	in	Delaware	(US),	dotmailer	Pty	Limited	was	incorporated	in	New	South	Wales	
(Australia),	dotmailer	SA	Pty	was	incorporated	in	South	Africa,	dotmailer	LLC	was	incorporated	in	the	Republic	of	Belarus	and	
Dynmark	S.p.	z.o.o.	was	incorporated	in	Poland.

16. Trade and other receivables

Current:
Trade	receivables
Less:	Provision	for	impairment	of	trade	receivables
Trade	receivables	–	net
Other	receivables
Amounts	owed	by	Group	undertakings
VAT
Tax	receivables
Prepayments	and	accrued	income

Group

Company

30.6.18	
£’000

30.6.17	
£’000

30.6.18	
£’000

30.6.17	
£’000

8,677
(403)
8,274
151
-
-
312
4,216
12,953

6,425
(502)
5,923
111
-
-
-
1,813
7,847

–
–
-
-
966
12
-
127
1,105

–
–
-
-
4,609
14
-
10
4,633

Further	details	on	the	above	can	be	found	in	note	22.

Included	within	prepayments	is	an	amount	of	£852,504	(2017:	£621,065)	in	relation	to	deferred	commission	which	is	
considered	to	be	long-term.

17.  Cash and cash equivalents

Bank	accounts

Further	details	on	the	above	can	be	found	in	note	22.	

18. Called up share capital

Allotted,	issued,	fully	paid	number
298,030,565	(2017:	296,238,485)

Group

Company

30.6.18	
£’000

15,005
15,005

30.6.17	
£’000

20,428
20,428

Nominal	
value

£0.005

30.6.18	
£’000

646
646

30.6.18	
£’000

1,490
1,490

During	the	reporting	period	the	Company	undertook	the	following	transactions	involving	the	issuing	and	reclassifying		
of	issued	share	capital:

On	28	November	2017,	a	number	of	employees	exercised	their	share	options,	increasing	the	issued	share	capital	by		
250,000	shares	at	a	premium	price	of	95.5p.

On	11	May	2018,	a	number	of	employees	exercised	their	share	options,	increasing	the	issued	share	capital	by		
1,542,080	shares	at	a	premium	price	of	91.5p.

19. Reserves
Group

As	at	1	July	2017
Issue	of	share	capital
Dividends
Profit	for	the	year
Transfer	of	reserves
Other	comprehensive	income:		
		Currency	translation
Share-based	payment
Balance as at 30 June 2018

Group

As	at	1	July	2016
Issue	of	share	capital
Dividends
Profit	for	the	year
Transfer	in	reserves
Other	comprehensive	income:	
		Currency	translation
Share-based	payment
Balance as at 30 June 2017

Retained	
earnings	
£’000

25,306
–
(1,627)
8,558
94
–

–
32,331

Retained	
earnings	
£’000

20,611
–
(2,479)
7,146
28
–

–
25,306

Share	
premium	
£’000

6,290
501
–
–
–
–

–
6,791

Share	
premium	
£’000

6,138
152
–
–
–
–

–
6,290

Reverse		
acquisition	
reserve	
£’000

(4,695)
–
–
–
–
–

–
(4,695)

Reverse		
acquisition	
reserve	
£’000

(4,695)
–
–
–
–
–

–
(4,695)

Retranslation	
reserve	
£’000

Other	
reserves	
£’000

(46)
–
–
–
–
20

–
(26)

305
–
–
–
(94)
–

450
661

Retranslation	
reserve	
£’000

Other	
reserves	
£’000

8
–
–
–
–
(54)

–
(46)

174
(3)
–
–
(28)
–

162
305

30.6.17	
£’000

591
591

30.6.17	
£’000

1,481
1,481

Totals	
£’000

27,160
501
(1,627)
8,558
–
20

450
35,062

Totals	
£’000

22,236
149
(2,479)
7,146
–
(54)

162
27,160

62

63

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

For the year ended 30 June 2018

19. Reserves continued
Company

As	at	1	July	2017	
Issue	of	share	capital
Dividends
Profit	for	the	year
Transfer	of	reserves
Share-based	payment
As at 30 June 2018

As	at	1	July	2016	
Issue	of	share	capital
Dividends
Profit	for	the	year
Transfer	of	reserves
Share-based	payment
As at 30 June 2017

20. Trade and other payables

Current:
Trade	payables
Amounts	owed	to	Group	undertakings
Social	security	and	other	taxes
Other	payables
VAT
Accruals	and	deferred	income

Further	details	on	liquidity	and	interest	rate	risk	can	be	found	in	note	22.

21. Leasing agreements
Minimum	lease	payments	under	non-cancellable	operating	leases	fall	due	as	follows:

Within	one	year
Between	two	to	five	years

Within	one	year
Between	two	to	five	years

Retained	
earnings	
£’000

2,239
-
(1,627)
5,055
94
–
5,761

Retained	
earnings	
£’000

5,080 	

–
(2,479)
(390)
28
–
2,239

Share	
premium	
£’000

Share-based	
payments	
£’000

6,290
501
–
–
–
–
6,791

305
–
–
–
(94)
450
661

Share	
premium	
£’000

Other	
reserves	
£’000

6,138
152
–
–
–
–
6,290

174
(3)
–
–
(28)
162
305

Totals	
£’000

8,834
501
(1,627)
5,055
–
450
13,213

Totals	
£’000

11,392
149
(2,479)
(390)
–
162
8,834

Group

Company

30.6.18	
£’000

30.6.17	
£’000

30.6.18	
£’000

30.6.17	
£’000

6,184
-
480
60
989
2,504
10,217

1,194
-
415
32
830
1,969
4,440

Land	&		
buildings	
£’000

1,094
1,310
2,404

Land	&		
buildings	
£’000

591
3,024

3,615

15
1,913
-
-
-
44
1,972

30.06.18

Others	
£’000

45
55
100

30.06.17

Others	
£’000

27
7

34

52
-
-
-
-
44
96

Totals	
£’000

1,139
1,365
2,504

Totals	
£’000

618
3,031

3,649

22. Financial instruments and risk management
The	Group’s	activities	expose	it	to	a	number	of	financial	risks	that	include	credit	risk,	liquidity	risk,	currency	risk	and	interest		
rate	risk.	These	risks	and	the	Group’s	policies	for	managing	them	have	been	applied	consistently	during	the	year	and	are	set	
out	below.

The	Group	holds	no	financial	or	other	non-financial	instruments	other	than	those	utilised	in	the	working	operations	of	the		
Group	and	that	are	listed	in	this	note.	It’s	the	Group’s	policy	not	to	trade	in	derivative	contracts.

Principal financial instruments
The	principal	financial	instruments	used	by	the	Group,	from	which	financial	instrument	rate	risk	arises,	are	as	follows:

–	 Trade	receivables

–	 Cash	and	cash	equivalents

–	 Trade	and	other	payables

Financial instruments by category
The	following	table	sets	out	the	financial	instruments	as	at	the	reporting	date:

Financial assets
Trade	and	other	receivables
Bank	balances

Financial liabilities
Trade	payables
Amounts	owed	to	Group	undertakings
Accrued	liabilities	and	other	payables

Group

Company

30.6.18	
£’000

30.6.17	
£’000

30.6.18	
£’000

30.6.17	
£’000

12,953
15,005
27,958

6,184
-
4,033
10,217

7,847
20,428
28,275

1,194
-
3,246
4,440

139
646
785

15
1,913
44
1,972

24
591
615

52
-
44
96

The	fair	value	of	the	financial	assets	and	financial	liabilities	is	equal	to	their	carrying	values.	All	financial	assets	are	categorised	as	
loans	and	receivables	and	all	financial	liabilities	are	categorised	as	financial	liabilities	at	amortised	costs.

General objectives, policies and processes
The	Board	has	overall	responsibility	for	the	determination	of	the	Group’s	risk	management	objectives	and	policies	and	whilst	
retaining	ultimate	responsibility	for	them,	it	has	delegated	the	authority	for	designing	and	operating	processes	that	ensure	the	
effective	implementation	of	the	objectives	and	policies	to	the	Group’s	Risk	Committee.	The	Board	receives	quarterly	reports	
from	the	Risk	Committee	through	which	it	reviews	the	effectiveness	of	the	processes	put	in	place	and	the	appropriateness	of	
the	objectives	and	policies	it	sets.

The	overall	objective	of	the	Board	is	to	set	policies	that	seek	to	reduce	risk	as	far	as	possible	without	unduly	affecting	the	
Company’s	competitiveness	and	flexibility.	Further	details	regarding	these	policies	are	set	out	below:

Interest rate risk
The	Group’s	interest	rate	risk	arises	from	interest-bearing	assets	and	liabilities.	The	Group	has	in	place	a	policy	of	maximising	
finance	income	by	ensuring	that	cash	balances	earn	a	market	rate	of	interest	offsetting	where	possible	cash	balances,	and	
by	forecasting	and	financing	its	working	capital	requirements.	As	at	the	reporting	date	the	Group	was	not	exposed	to	any	
movement	in	interest	rates	as	it	has	no	external	borrowings	and	therefore	is	not	exposed	to	interest	rate	risk.	No	sensitivity	
analysis	has	been	prepared.

The	Group’s	working	capital	requirements	are	managed	through	regular	monitoring	of	the	overall	cash	position	and	regularly	
updated	cash	flow	forecasts	to	ensure	there	are	sufficient	funds	available	for	its	operations.

Liquidity risk
The	Group’s	working	capital	requirements	are	managed	through	regular	monitoring	of	the	overall	position	and	regularly	updated	
cash	flow	forecasts	to	ensure	there	are	funds	available	for	its	operations.	Management	forecasts	indicate	no	new	borrowing	
facilities	will	be	required	in	the	upcoming	financial	period.

Trade	and	other	payables	of	£7,233,000	(2017:	£2,056,000)	are	expected	to	mature	in	less	than	a	year.

Operating	leases	represent	rents	payable	by	the	Group	for	its	office	properties	and	car	leases.	Leases	are	negotiated	for	
an	average	term	of	five	years	and	rentals	are	fixed	on	an	average	of	two	years	with	the	option	to	extend	for	a	further	five	
years	at	the	prevailing	market	rate	at	the	time.

64

65

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTS	
Notes to the consolidated financial statements continued

For the year ended 30 June 2018

22. Financial instruments and risk management continued
Credit risk
Credit	risk	arises	principally	from	the	Group’s	trade	receivables,	as	there	are	no	trade	receivables	within	the	Company,	which	
comprise	amounts	due	from	customers.	Prior	to	accepting	new	customers	a	credit	check	is	obtained.	As	at	30	June	2018	
there	were	no	significant	debts	past	their	due	period	which	had	not	been	provided	for.	The	maturity	of	the	Group’s	trade	
receivables	is	as	follows:

0-30	days
30-60	days
More	than	60	days

The	maturity	of	the	Group’s	provision	for	impairment	is	as	follows:

0-30	days
30-60	days
More	than	60	days

The	movement	in	the	provision	for	the	impairment	is	as	follows:

As	at	1	July
Provision	for	impairment
Receivable	written	off	in	the	year
Unused	amount	reversed
As at 30 June

30.6.18	
£’000

6,172
720
1,785
8,677

30.6.17	
£’000

4,845
67
1,513
6,425

30.6.18	
£’000

30.6.17	
£’000

-
-
403
403

8
8
486
502

30.6.18	
£’000

30.6.17	
£’000

502
40
(72)
(67)
403

824
82
(65)
(339)
502

The	Group	minimises	its	credit	risk	by	profiling	all	new	customers	and	monitoring	existing	customers	of	the	Group	for	
changes	in	their	initial	profile.	The	level	of	trade	receivables	older	than	the	average	collection	period	consisted	of	a	value	of	
£2,041,922	(2017:	£1,581,391)	of	which	£402,985	(2017:	£460,837)	was	provided	for.	The	Group	felt	that	the	remainder	
would	be	collected	post	year	end	as	they	were	with	long-standing	relationships,	and	the	risk	of	default	is	considered	to	be	
low	and	write-offs	due	to	bad	debts	are	extremely	low.	The	Group	has	no	significant	concentration	of	credit	risk,	with	the	
exposure	spread	over	a	large	number	of	customers.

The	credit	risk	on	liquid	funds	is	low	as	the	counterparts	are	banks	with	high	credit	ratings	assigned	by	international	credit	
rating	bodies.	The	majority	of	the	Company’s	cash	holdings	are	held	at	NatWest	Bank	which	has	a	BBB+	credit	rating.

The	carrying	value	of	both	financial	assets	and	liabilities	approximates	to	fair	value.

Capital policy
The	Group’s	objectives	when	managing	capital	are	to	safeguard	its	ability	to	continue	as	a	going	concern	in	order	to	provide	
optimal	returns	for	shareholders	and	to	maintain	an	efficient	capital	structure	to	reduce	the	cost	of	capital.

In	doing	so	the	Group’s	strategy	is	to	maintain	a	capital	structure	commensurate	with	a	strong	credit	rating	and	to	retain	
appropriate	levels	of	liquidity	headroom	to	ensure	financial	stability	and	flexibility.	To	achieve	this,	the	Group	monitors	key	
credit	metrics,	risk	and	fixed	charge	cover	to	maintain	this	position.	In	addition	the	Group	ensures	a	combination		
of	appropriate	short-term	and	long-term	liquidity	headroom.	

During	the	year	the	Group	had	a	short-term	loan	balance	of	£nil	(2017:	£nil)	and	amounts	payable	over	one	year	are		
nil	(2017:	£nil).	The	Group	had	a	strong	cash	reserve	to	utilise	for	any	short-term	capital	requirements	that	were	needed		
by	the	Group.

The	Group	has	continued	to	look	for	a	further	long-term	investments	or	acquisitions	and	therefore,	to	maintain	or	re-align		
the	capital	structure,	the	Group	may	adjust	when	dividends	are	paid	to	shareholders,	return	capital	to	shareholders,	issue	
new	shares	or	borrow	from	lenders.

23. Deferred tax

As	at	1	July
Current	year	provision
Provision	on	recognition	of	intangibles	on	acquisition

The	deferred	tax	liability	above	comprises	the	following	temporary	differences:

Capital	allowances	in	excess	of	depreciation

R&D	relief	in	excess	of	amortisation
Share	option	relief

30.6.18	
£’000

814
426
457
1,697

30.6.18	
£’000

607

1,204
(114)
1,697

30.6.17	
£’000

716
98
–
814

30.6.17	
£’000

113

858
(157)
814

Deferred	tax	provision	relates	to	taxes	to	be	levied	by	the	same	authority	on	the	same	entity	expected	to	be	settled	at	the		
same	time.	As	such	deferred	tax	assets	and	liabilities	have	been	offset.

24. Capital commitments
The	Company	and	Group	have	no	capital	commitments	as	at	the	year	end.

25. Related party disclosures
Transactions	between	the	Company	and	its	subsidiaries,	which	are	related	parties,	have	been	eliminated	on	consolidation		
and	are	not	disclosed	in	this	note.

Group
The	following	transactions	were	carried	out	with	related	parties:

Sale of services
Cadence	Performance

Entity	under	common	directorship

Cloudcall	Group	Plc

Entity	under	common	directorship

Year end balances arising from sale of services
Cloudcall	Group	Plc

Entity	under	common	directorship

Email	marketing	
services
Email	marketing	
services

Email	marketing	
services

Directors

Aggregate	emoluments
Ex-gratia	payment
Company	contributions	to	money	purchase	pension	scheme
Share-based	payments	from	the	LTIP	options	granted

Directors’	pay	summary	does	not	include	Non-Executive	Directors.

30.6.18	
£’000

30.6.17	
£’000

2

16

18

16

16

2

–

2

–

–

30.6.18	
£’000

30.6.17	
£’000

701
40
26
145
912

558
–
50
123
731

66

67

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

For the year ended 30 June 2018

25. Related party disclosures continued
Information	in	relation	to	the	highest	paid	Director	is	as	follows:

Salaries
Other	benefits
Pension	costs
Share-based	payments	on	the	LTIP	options	granted

Company

The	following	transactions	were	carried	out	with	related	parties:

Year	end	balances	arising	from	sales/purchase	of	services
dotmailer	Limited

Subsidiary

Payables

30.6.18	
£’000

30.6.17	
£’000

395
12
13
145
565

372
10
25
–
407

30.6.18	
£’000

(5,350)
(5,350)

30.6.17	
£’000

(5,338)
(5,338)

The	receivables	and	payables	are	unrestricted	in	nature	and	bear	no	interest.	No	provisions	are	held	against	receivables	from	
related	parties.

Loans to/from related parties

Subsidiary

dotmailer	Limited
As	at	1	July
Loans	advanced
Loans	repaid

26. Ultimate controlling party

30.6.18	
£’000

30.6.17	
£’000

9,950
97
(12,606)
(2,559)

12,417
40
(2,507)
9,950

There	is	no	ultimate	controlling	party	of	the	Group.	dotdigital	Group	Plc	acts	as	the	Parent	Company	to	dotmailer	Limited,	
dotsearch	Europe	Limited,	dotmailer	Inc,	dotmailer	Pty	Limited,	dotagency	Limited	(Dormant),	dotsurvey	Limited	(Dormant),	
dotSEO	Limited	(Dormant),	dotcommerce	Limited	(Dormant),	doteditor	Limited	(Dormant),	dotmailer	Developments	Limited,	
dotmailer	SA	Pty,	dotmailer	LLC,	Dynmark	International	Ltd,	Dynmark	S.p.	z.o.o.	and	Donky	Networks	Ltd.	

27. Share-based payment transactions
The	measurement	requirements	of	IFRS	2	have	been	implemented	in	respect	of	share	options	that	were	granted	after		
7	November	2002.	The	expense	recognised	for	share-based	payment	made	during	the	year	is	£450,000	(2017:	£162,000).

Vesting	conditions	of	the	options	dictate	that	employees	must	remain	in	the	employment	of	the	Group	for	the	whole		
period	to	qualify.	

Movement in issued share options during the year
The	table	illustrates	the	number	and	weighted	average	exercise	price	(WAEP)	of,	and	movements	in,	share	options	during	the	
period.	The	options	outstanding	at	30	June	2018	had	a	WAEP	of	9.43p	(2017:	33.35p)	and	a	weighted	average	contracted		
life	of	4.16	years	(2017:	2.67	years)	and	their	exercise	prices	ranged	from	0.5p	to	68.50p.	All	share	options	are	settled	in	form		
of	equity	issued.

Outstanding	at	the	beginning	of	the	period
Granted	during	the	year
Forfeited/cancelled	during	the	period
Exchanged	for	shares
Outstanding	at	the	end	of	the	period
Exercisable	at	the	end	of	the	period

30.06.18

30.6.17

No	of	options

WAEP

No	of	options

2,540,145
2,984,197
–
1,792,080
3,732,262
517,080

33.35p
0.5p
0p
	28.46p
9.43p
34.57p

4,101,029
230,985
706,460
1,088,409
2,540,145
500,000

WAEP

26.69p
68.50p
35.30p
694.91p
33.35p
15.63p

The	weighted	average	share	price	at	the	date	of	the	exercise	for	share	options	exercised	during	the	period	was		
28.46p	(2017:	694.91p).

19	December	
2017

21	November	
2017

20	June	
2017

25	November	
2015

28	November	
2014

18	October	
2013

Number	of	options	granted
Share	price	at	grant	date
Exercise	price
Option	life	in	years
Risk-free	rate
Expected	volatility
Expected	dividend	yield
Fair	value	of	options/warrants

1,375,000
		85.95p
0.50p
5	years
1.33%
30%
1%
81p

		1,609,197
78.30p
0.50p
5	years
	1.33%
		30%
		1%
		74p

230,985
68.50p
68.50p
5	years
1.33%
30%
1%
12.04p

809,160
40.50p
40.25p
5	years
1.33%
30%
1%
6.46p

1,525,000
29.00p
28.50p
5	years
1.35%
30%
0%
5.33p

		3,554,794
17.82p
18.25p
5	years
1.40%
		30%
		0.4%
		3.31p

Expected	volatility	was	determined	by	calculating	the	historical	volatility	of	the	Group’s	share	price	from	the	date	it	listed	to		
the	grant	date	of	the	share	option.	The	expected	life	used	in	the	model	is	based	on	management’s	best	estimate,	for	the		
effects	of	non-transferability,	exercise	restrictions	and	behavioural	considerations.

The	share	options	granted	on	21	November	2017	were	in	respect	of	the	acquisition	of	Comapi	to	the	management	team	for	
retention	and	performance	post	acquisition.

The	share	options	granted	on	19	December	2017	were	following	the	approval	of	the	LTIP	scheme	at	the	AGM	on		
19	December	2017	and	the	end-to-end	awards	that	were	granted	to	the	Chief	Executive	Officer.

28. Group reconciliation of profit before corporation tax to cash generated from operations 

Current
Profit	before	tax	from	all	operations
Currency	revaluation

Depreciation
Gain/(loss)	on	disposal	of	fixed	assets
Share-based	payments
Finance	income

(Increase)/decrease	in	trade	receivables
Increase/(decrease)	in	trade	payables
Cash	generated	from	operations	

29. Group cash and cash equivalents

Group

Company

30.6.18	
£’000

30.6.17	
£’000

30.6.18	
£’000

30.6.17	
£’000

9,243
20

2,614
2
450
(9)
12,320
(4,794)
5,603
13,129

8,091
(54)

2,038
(58)
162
(15)
10,164
(1,641)
290
8,813

5,055
–

–
–
450
–
5,505
3,528
1,876
10,909

(390)
–

–
–
162
–
(228)
2,469
33
2,274

The	amounts	disclosed	in	the	statement	of	cash	flow	in	respect	of	cash	and	cash	equivalents	are	in	respect	of	these	
statements	of	financial	position	amounts:	

As	at	1	July	2016
As	at	30	June	2017
As at 30 June 2018

30. Project development

Group	
£’000

17,313
20,428
15,005

Company	
£’000

639
591
646

During	the	period	the	Group	incurred	£4,376,645	(2017:	£2,243,687)	in	development	investments.	All	resources	utilised		
in	development	have	been	capitalised	as	outlined	in	the	accounting	policy	governing	this	area.

31. Post balance sheet events
There	are	no	post	balance	sheet	events	which	impact	the	Group’s	financial	statements.

68

69

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTSCompany information

For the year ended 30 June 2018

OUR CLIENTS

Directors:
P	Amin	
F	Beechinor-Collins	
R	Kellett-Clarke	
M	Patel	
P	A	Simmonds	
I	Taylor

Company Secretary:
G	Kasparian	

Auditors:
Jeffreys	Henry	LLP	
Statutory	Auditor	
Finsgate	5-7	Cranwood	Street	
London	
EC1V	9EE

Registered office:
No.	1	London	Bridge	
London	
SE1	9BG

Registered number:
06289659	(England	and	Wales)

Nomad/broker:
N+1	Singer	
1	Bartholomew	Lane	
London	
EC2N	2AX

Joint broker:
Finncap	
60	New	Broad	Street	
London	
EC2M	1JJ

Solicitors:
BPE	Solicitors	LLP	
St	James	House	
St	James	Square	
Cheltenham	
GL50	3PR

70

71

dotdigital Group PlcAnnual Report 2017/2018dotdigital Group PlcAnnual Report 2017/2018FINANCIAL STATEMENTS		
www.dotdigitalgroup.com

London
No.1 London Bridge 
London 
SE1 9BG  
United Kingdom

New York
333 7th Avenue  
Floor 18
New York  
NY 10001
USA

Sydney
Suite 1404
167 Macquarie Street  
Level 14
Sydney, 2000
Australia

Cape Town
Floor number 6 
Suite 602, No. 2
76 Regent Road
The Point Centre
Sea Point
Cape Town 8060
South Africa