TRUE BRAND
CUSTODIANS
DR. MARTENS PLC
ANNUAL REPORT 2022
DR. MARTENS IS AN
ICONIC BRAND SELLING
TO CONSUMERS IN MORE
THAN 60 COUNTRIES
The first boot was born on 1 April 1960
in Wollaston, England, and was so called
the ‘1460’. For over six decades since,
Dr. Martens has transcended youth and
subcultures, demonstrating its unrivalled
appeal and ability to underpin trends.
STRATEGIC REPORT
Strategic overview
Highlights
Products and innovation
Growing our global presence
Chair’s statement
CEO’s statement
Market review
Business model
Stakeholder engagement and
Section 172 Statement
Our strategy
Our strategy in action
Key performance indicators
Finance review
Sustainability
Our TCFD Disclosures
Risk management and our principal risks
Viability assessment and going concern
Non-financial information statement
GOVERNANCE
Chair’s introduction to governance
Board of Directors
Global Leadership Team
Governance report
Nomination Committee report
Audit and Risk Committee report
Remuneration Committee report
Remuneration report
Directors’ report
FINANCIAL STATEMENTS
Independent Auditor’s report
Consolidated Statement of Profit or Loss
Consolidated Statement of
Comprehensive Income
Consolidated Balance Sheet
168
177
178
179
Consolidated Statement of Changes in Equity 180
Consolidated Statement of Cash Flows
Consolidated Non-GAAP
Statement of Cash Flows
Notes to the Consolidated
Financial Statements
Parent Company Balance Sheet
Parent Company Statement
of Changes in Equity
Notes to the Parent Company
Financial Statements
NOTICE OF ANNUAL GENERAL
MEETING 2022
Letter from the General Counsel
and Company Secretary
Notice of Annual General Meeting 2022
Explanatory notes to the resolutions
Important notes
ADDITIONAL INFORMATION
Five-year financial summary (unaudited)
First half/second half analysis
Glossary
Shareholder information
Company information
181
182
183
225
226
227
234
235
237
240
243
245
247
249
250
2
3
4
6
8
10
18
20
22
28
30
38
42
54
90
97
104
106
108
112
118
120
136
138
147
150
162
drmartensplc.com
Dr. Martens plc
drmartensofficial
RECOGNISING JUST
SOME OF THE MANY
CUSTODIANS OF
OUR BRAND
CUSTODIAN
noun
Definition:
A person who is responsible for protecting
or taking care of something or keeping
it in great condition.
CONTENTS
Strategic overview
Highlights
Products and innovation
Growing our global presence
Chair’s statement
CEO’s statement
Market review
Business model
Stakeholder engagement and
Section 172 Statement
Our strategy
Our strategy in action
Key performance indicators
Finance review
Sustainability
Our TCFD Disclosures
Risk management and our
principal risks
Viability assessment and
going concern
2
3
4
6
8
10
18
20
22
28
30
38
42
54
90
97
104
Non-financial information statement
106
TRATEGIC
REPORT
DR. MARTENS PLC ANNUAL REPORT 2022
1
STRATEGIC REPORTRECOGNISING JUST SOME OF THE MANY CUSTODIANS OF OUR BRANDCUSTODIANDefinition: A person who is responsible for protecting or taking care of something or keeping it in great condition.nounWE ARE ALL CUSTODIANS
OUR
PEOPLE
MAKE US
WHO WE ARE
We employ people with a dedicated passion,
expertise and energy. Without it, we couldn’t
do what we do.
As a unique consumer business, we strive
to attract people who possess a proud sense
of self-expression, share a united spirit and
who are true custodians of our brand.
I can give you hundreds of examples of how
our people use a custodian mindset every day
in order to drive the business forward.
The following few pages provide just a few
examples of what it means to be a brand
custodian, and recognise some of the teams
and individuals doing great work by living
our values every day.
KENNY WILSON
CHIEF EXECUTIVE OFFICER
C
U
S
T
O
D
I
A
N
S
INDIVIDUAL STYLE,
UNITED SPIRIT
Amplifying
INDIVIDUALITY
people worldwide (FTE)
2,229
82%
of our employees feel
included at work
EVERYWHERE
Introducing the DOCs family...
Our business would be nothing without our people.
Authentic individuals who share a united spirit.
People who possess a proud sense of self expression.
People who go the extra mile for our incredible brand.
THE DESIGNERS
THE MAGIC
BEHIND A
GREAT QUALITY
PRODUCT
STELLA MAKINWA
SENIOR FOOTWEAR DESIGNER
Our product strategy is
internally referred to as ‘icons
and innovation’ – we need to
continually invest and grow
our phenomenal icon products,
whilst innovating around this
core to bring freshness and
further grow brand heat.
ADAM MEEK
CHIEF PRODUCT OFFICER
KEEPING OUR BRAND ICONIC
Our design team understands
deeply our brand DNA and every
product we create is rooted in
the design handwriting of our
Originals. Our iconic 1460 boot,
1461 shoe and 2976 Chelsea boot
are at the centre of our product
architecture. To add buzz
each season, our design team
collaborates with a hand-picked
range of designers to develop
exceptional collaboration products.
51%
of revenue comes from
our Originals category
MALCOLM MCGHEE
HEAD OF FOOTWEAR DESIGN
DARREN MCKOY
CREATIVE DIRECTOR
THE
DURABILITY
IS IN THE
DETAIL
Our Intellectual Property
(‘IP’) team ensures the
core DNA is protected
and respected globally.
This includes taking
action when our IP and
designs are infringed
and removing copycat
products in the market.
CATRIN TURNER
HEAD OF GLOBAL IP TEAM
THE MAKERS
BRINGING
TOGETHER
THE MASTERS
OF CRAFT
I love to tell people
I’m part of a brand
that makes such
amazing footwear.
HAZEL SEPPINGS
FOOTWEAR PRODUCTION
APPRENTICE
HAND CRAFTED
WITH
PASSION
OUR ‘CENTRE OF EXCELLENCE’
The first Dr. Martens boot was born on
1 April 1960 in our Cobbs Lane factory
in Wollaston, England. To this day, the
site remains home to our own Made In
England (‘MIE’) manufacturing facilities
which we use as our ‘centre of excellence’.
Some of the methods and techniques
used to make our boots and shoes
are unique to our brand, as are the
machines needed to complete them. The
manufacturing process is much the same
as it was over 60 years ago when the
very first Dr. Martens boot was produced.
READ MORE P69
90+people who work at our
MIE manufacturing facilities
48apprentices hired since the
launch of the Dr. Martens
apprenticeship scheme
OUR GLOBAL SUPPLY CHAIN
Our global supply chain consists of
material suppliers, supplier factories and
distribution centres. We have 11 distribution
centres globally, the majority third-party
operated. Our products are made across 14
footwear assembly factories in South-East
Asia, together with our ‘Made In England’
factory in Northampton.
READ MORE P26
PASSION
THE BRAND AMBASSADORS
ENGAGING
CONSUMERS
ON A GLOBAL
SCALE
EMIKO SATO
PRODUCT AND MARKETING, JAPAN
We’ve increased our
marketing spend which has
allowed us to reach more
audiences and consumers
on a global scale.
MEG JOHNSON
CHIEF MARKETING OFFICER
INCREASING OUR SOCIAL
MEDIA ENGAGEMENT
Dr. Martens’ social media presence
continues to deliver high engagement
levels versus peers, demonstrating the
depth of consumer connection with our
brand. Consumers use the DM’s online
community as a place where they can
connect with others who are on their
own journey of Rebellious Self-Expression.
18M
views on TikTok since
launching on the channel
in April 2021
9.8M
followers across
all social media
channels over
FY22
7%
increase in Instagram
engagement
over FY22
‘TOUGH AS YOU’ CAMPAIGN
Working with world-class established mentors
such as Kojey Radical, Mahalia, Serious Klein
and Claire Laffut, our ‘Tough As You’
campaign works to provide opportunities and
exposure for under-represented creatives
through its mentorship programme. Our aim
is to provide the support and a platform for
grassroot talent to shine and shape the future
of music culture. During FY22 we also sought
to work with those who are already paving
the way for underrepresented talent, providing
them with grants to support their causes.
READ MORE P34
158stores worldwide acting
as brand beacons
24new store openings globally
THE SHOPKEEPERS
FROM
CAMDEN
TOWN
Ever since I got my
first pair of DM’s I have
practically lived in them
and I genuinely love the
brand. Our stores are a
unique opportunity to
experience the brand
and a great environment
to work in.
HARRIET MANN
STORE MANAGER
158 own stores worldwide acting as brand beacons,
allowing us to create an exciting shopping experience
for our consumers. Stores enable us to fully showcase
our product range and provide a physical expression
of our brand, which also increases ecommerce
revenue in the locality.
We opened 24 own stores during the year,
with 13 new stores in EMEA and 7 in Americas.
AMERICAS REGION
41own stores
EMEA REGION
80own stores
APAC REGION
37own stores
To
NEW
YORK
THE DOCS IN-STORE EXPERIENCE
We operate 158 own stores globally and
they provide the opportunity to showcase
our brand and products in the best possible
physical environment. Our store teams
embody the spirit of the brand and provide
an exceptional customer experience.
SEE PAGES 6 to 7
To
TOKYO
THE CHAMPIONS FOR SUSTAINABILITY
COMMITTED
TO
LEAVING
THINGS
BETTER
THAN WE
FOUND
THEM
EMBEDDING SUSTAINABILITY
ACROSS THE BUSINESS
The Dr. Martens Sustainability team
act as champions for sustainability
throughout the business. As the
subject matter experts, they
work across teams to support the
business functions in embedding
sustainable practices.
READ MORE P54
SUSTAINABILITY BY DESIGN
Sustainability by design means
thinking about end of life, material
choices, and other sustainable
design principles right from first
inception of the product.
READ MORE P79
Dr. Martens Foundation
funds organisations
which support
marginalised groups,
educate and build
solidarity to advance
social justice globally.
GOLSANA BEGUM
DR. MARTENS FOUNDATION MANAGER
READ MORE P85
DR. MARTENS IS AN
ICONIC BRAND SELLING
TO CONSUMERS IN MORE
THAN 60 COUNTRIES
The first boot was born on 1 April 1960
in Wollaston, England, and was so called
the ‘1460’. For over six decades since,
Dr. Martens has transcended youth and
subcultures, demonstrating its unrivalled
appeal and ability to underpin trends.
STRATEGIC REPORT
Strategic overview
Highlights
Products and innovation
Growing our global presence
Chair’s statement
CEO’s statement
Market review
Business model
Stakeholder engagement and
Section 172 Statement
Our strategy
Our strategy in action
Key performance indicators
Finance review
Sustainability
Our TCFD Disclosures
Risk management and our principal risks
Viability assessment and going concern
Non-financial information statement
GOVERNANCE
Chair’s introduction to governance
Board of Directors
Global Leadership Team
Governance report
Nomination Committee report
Audit and Risk Committee report
Remuneration Committee report
Remuneration report
Directors’ report
2
3
4
6
8
10
18
20
22
28
30
38
42
54
90
97
104
106
108
112
118
120
136
138
147
150
162
FINANCIAL STATEMENTS
Independent Auditor’s report
Consolidated Statement of Profit or Loss
Consolidated Statement of
Comprehensive Income
Consolidated Balance Sheet
168
177
178
179
Consolidated Statement of Changes in Equity 180
Consolidated Statement of Cash Flows
Consolidated Non-GAAP
Statement of Cash Flows
Notes to the Consolidated
Financial Statements
Parent Company Balance Sheet
Parent Company Statement
of Changes in Equity
Notes to the Parent Company
Financial Statements
181
182
183
225
226
227
NOTICE OF ANNUAL GENERAL
MEETING 2022
Letter from the General Counsel
and Company Secretary
234
237
235
Notice of Annual General Meeting 2022
Dr. Martens’ culture means being authentic
and acting in the long-term interests of the
Explanatory notes to the resolutions
business. We work in an environment that
Important notes
unapologetically cultivates creativity
ADDITIONAL INFORMATION
Five-year financial summary (unaudited)
and progress; it’s the people that make
First half/second half analysis
Dr. Martens such a unique experience.
Glossary
Shareholder information
240
245
243
249
247
Company information
SUE GANNON
250
CHIEF HR OFFICER
drmartensplc.com
Dr. Martens plc
drmartensofficial
CONTENTS
Strategic overview
Highlights
Products and innovation
Growing our global presence
Chair’s statement
CEO’s statement
Market review
Business model
Stakeholder engagement and
Section 172 Statement
Our strategy
Our strategy in action
Key performance indicators
Finance review
Sustainability
Our TCFD Disclosures
Risk management and our
principal risks
Viability assessment and
going concern
2
3
4
6
8
10
18
20
22
28
30
38
42
54
90
97
104
Non-financial information statement
106
TRATEGIC
REPORT
DR. MARTENS PLC ANNUAL REPORT 2022
1
STRATEGIC REPORTStrategic overview
OUR PURPOSE IS TO...
EMPOWER R EBELLIOUS SELF -EXPR ESSION
OUR VALUES
Amplifying our strategic focus and guide everything we do.
1
2
3
4
INTEGRITY
PROFESSIONAL
PASSIONATE
TEAM PLAYERS
5
6
7
8
CREATIVE
FEARLESS
RESILIENT
REBELLIOUS
OUR STRATEGIC PRIORITIES
DIRECT-TO-CONSUMER
FIRST
ORGANISATIONAL AND
OPERATIONAL EXCELLENCE
CONSUMER
CONNECTION
SUPPORT BRAND
EXPANSION WITH B2B
OUR STRATEGY P28
Planet
OUR SUSTAINABILITY STRATEGY
Product
PEOPLE
2
DR. MARTENS PLC ANNUAL REPORT 2022
SUSTAINABILITY P54
Highlights
THE FIGURES
Revenue £m
EBITDA1,2 £m
£908.3m
18%
£263.0m
18%
Adjusted PBT2 £m
PBT £m
£214.3m
43%
£214.3m
207%
OUR PERFORMANCE
Direct-to-consumer (DTC)
mix 49%, up 6pts
Ecommerce up 11%, and
up 92% compared to
FY20, resulting in revenue
mix of 29%
Strong retail recovery
following Covid-19
restrictions being lifted
through the year, with
retail revenue up 86%
and mix at 20%, up 7pts
Opened 24 new own
stores globally, taking
own store estate to 158
Launched our first resale
trial, an important step in
our sustainability efforts
Strong performance
of our supply chain, in
the face of significant
Covid-19 lockdowns and
global shipping disruption
Successful roll out of
our global ERP system
in Hong Kong
Increased our headcount
by 332 FTEs, with
particular focus on
strengthening our talent
in Technology, People
and the APAC region
Launched our DE&I strategy
Brand stronger than ever,
with awareness up 4pts,
familiarity up 6pts and
last 24 months up 2pts
Strong product
performance with
continued innovation
around our icons
‘Tough As You’ initiative
working with leading
mentors to open up
the music industry to
marginalised groups
Wholesale was up 5% after
a very strong Q4 period
Elevated brand with
increasing number
of shop-in-shop
wholesale experiences
Successful conversion of
Italy, Spain and Portugal
from a distributor model
to a directly operated
market, enabling us to
control the brand and
unlock growth
1. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation.
2. Before exceptional items.
DR. MARTENS PLC ANNUAL REPORT 2022
3
STRATEGIC REPORTProducts and innovation
A global br and
Icon
Our unique DNA
Our original icons, led by the 1460 boot,
1461 shoe and 2976 Chelsea boot, sit
at the core of the product architecture
and inform the aesthetics for all other
footwear categories.
1 4 6 0
COLLABORATIONS AND
MADE IN ENGLAND
Pushing boundaries with
cutting edge collabs and
heritage craftsmanship
1%
revenue1
2976
51%
ORIGINA L S
revenue
1461
SINCLAIR
AUDRICK
QUAD NEOTERIC
36%
Fusion
INCLUDING SAN D A L S
revenue
JADON
6%
revenue2
SANDALS
6%
Casua l
revenue
COMBS
4%
revenue
TARiK
3%
revenue
KIDS
Mini-me versions
of our originals
ACCESSORIES
Consisting of shoe-care
and leather bags
1. Revenue of collaborations and Made In England is included within the other categories.
2. Revenue of sandals included in Fusion revenue.
4
DR. MARTENS PLC ANNUAL REPORT 2022
ICONS
Our icons are our most coveted,
recognisable products that have stood the
test of time, and are the purest expression
of the Dr. Martens brand. Styles that are
loved by consumers the world over, our
iconic products account for around 80%
of our business. Our most coveted of those
Original styles are the 1460 boot, the 1461
shoe, and the 2976 Chelsea boot. More
recently, our consumers have also come
to love some of our other franchises, such
as the Jadon, known, loved and worn the
world over. Our icons all have the classic
Dr. Martens DNA clearly woven throughout,
including the trademark heel loop, classic
yellow stitching and air cushioned grooved
sole. Our focus is to continually invest in
these most loved styles, ensuring that we
continue to excite our existing community
as well as new consumers every season,
keeping them front of mind at all times.
1 4 6 0 m o n o
85%
of our product range is
continuity, which means
it is always in the line
V I N T A G E 1 4 6 0 O X B L O O D
A N K L E B O O T S
Q U A D - N E O T E R I C
c o l l a b o r a t i o n
w i t h M a r c J a c o b s
INNOVATION
Our founders were innovators, and that mindset burns
brightly within our creative teams still to this day.
Innovating around our icons is our priority each season,
delivering excitement and surprising our consumers
with new takes on our most well-known styles, whether
that is colour, material innovation or embellishments,
or pushing the boundaries on design exploration.
We also innovate around the key attributes of our
products, such as delivering functional propositions like
WarmWair and WinterWair for the colder months, or
new sole constructs such as our Quad neoteric range
which drives modernity and continued relevance for
today’s consumer. Our icons are always our starting
point for innovation, taking the DNA and using that
to move into new spaces and product lines. A great
example of this is our sandal offering which is growing
strongly. Innovation drives brand heat, consumer
delight and continued relevance with our consumer.
It is ingrained in our brand DNA.
DR. MARTENS PLC ANNUAL REPORT 2022
5
STRATEGIC REPORTGrowing our global presence
LOVED BY CONSUMERS
ON A GLOBAL SCALE
We operate in over 60 countries globally,
through a range of models:
• directly operated ecommerce sites and stores,
• wholesale partners and distributors.
We’ve been in our core markets for decades,
and therefore benefit from high brand awareness,
however we’re only getting started in driving
growth and achieving our potential.
USA
17 PAIRS/K
CAPITA
158own stores worldwide
14.1m
pairs sold in FY22 worldwide
A m e r i c a s
The significant majority of our
Americas revenue is generated
in the USA, where all of our own
stores are located.
41stores
6third-party
stores
2country-specific websites
£382.7M
revenue
6
DR. MARTENS PLC ANNUAL REPORT 2022
Owned and operated
Owned and operated
Recently converted to owned and operated
Distributors
E M E A
Our largest EMEA markets are the
UK, Germany and France, with Italy
also growing strongly since its
conversion to directly operated.
80stores
3third-party
stores
9country-specific websites
£398.5M
revenue
UK
32 PAIRS/K
CAPITA
FRANCE
7 PAIRS/K
CAPITA
GERMANY
15 PAIRS/K
CAPITA
ITALY
8 PAIRS/K
CAPITA
A PA C
Japan is our largest and most important
market in APAC. Our largest distributor
market is Australia. China is a long-term
growth opportunity.
37stores
182third-party
stores
2country-specific websites
£127.1M
revenue
CHINA
<1 PAIRS/K
CAPITA
JAPAN
4 PAIRS/K
CAPITA
Owned and operated
Distributors
Hybrid model
DR. MARTENS PLC ANNUAL REPORT 2022
7
STRATEGIC REPORTChair’s statement
LOOKING TO THE FUTURE WITH
CONFIDENCE
I am very pleased to
introduce our second Annual
Report as a publicly listed
company. The theme of this
year’s report is ‘custodian’,
a word which has a deep
connection with all who
work at Dr. Martens.
Being a brand custodian means looking
after the brand and leaving it in a better
position than we found it, putting the
brand and business first, and making
decisions for the long term. This custodian
mindset starts with myself and my
colleagues on the Board and flows
throughout the organisation.
The results we’re reporting for the year
are consistent with the commitments
we made when we listed on the London
Stock Exchange last year, with high-teens
revenue growth, up 18%, and EBITDA
slightly ahead of market expectations.
This is a notable achievement in the
context of another year where our
business was impacted by the Covid-19
pandemic. The biggest challenge Covid-19
had on the business this year was
considerable disruption in our supply
chain. For over three months we
experienced a Covid-19 lockdown and
shutdown of production in south Vietnam,
which accounts for a third of our global
manufacturing, constraining the supply of
products we had to sell. Like many global
businesses, we also experienced a
significant increase in global shipping
times, particularly into the USA. Against
this backdrop our results are, in my view,
even more impressive.
I am so proud of how
strongly the spirit of brand
custodianship runs through
our business and our
people. Doing the right
thing for the long-term
growth of the brand drives
every decision we take.
PAUL MASON
CHAIR
8
DR. MARTENS PLC ANNUAL REPORT 2022
I continue to be struck by the agility,
dedication and passion demonstrated by
all of our people and would like to take
this opportunity to thank each and every
one of our teams across the world. Our
people are our greatest asset; without
them Dr. Martens simply wouldn’t be the
business it is today.
Governance
As custodians of the brand we are
committed to strong corporate governance.
Over the past year we continued to invest
time and energy so that our new Non-
Executive Directors could deepen further
their understanding of the business,
and ensure that the Board, as a whole,
leverages effectively their rich and diverse
skillsets to further improve our business.
We also carried out a comprehensive
Board evaluation, our first as a listed
business, for which we adopted a hybrid
approach of joint facilitation by our
Company Secretary and third-party
consultancy ghSMART. The Board’s
conversations and reflections on our
effectiveness as a PLC Board were
open, honest, and appropriately
challenging, with Board members
making commitments based on the
feedback shared during this exercise.
During the year I was pleased to meet
with some of our largest institutional
shareholders, alongside our Senior
Independent Director and Company
Secretary, to hear their views and discuss
our governance approach and sustainability
efforts. I look forward to continued
engagement in the coming year.
You can read more about our corporate
governance from page 107.
Sustainability
In last year’s report we were pleased to
include a detailed Sustainability report
and announce stretching commitments,
including targeting all our footwear to
be made from sustainable materials by
2040 without compromising quality.
Over the past year the teams have been
working hard to devise roadmaps and
metrics to ensure that we achieve these
commitments. Our sustainability efforts
are two-fold: to reduce the impact of
our current ways of working, whilst also
investing and researching new ways of
operating and creating our products in
the future. I hope you enjoy reading our
Sustainability report, which starts on
page 54.
Looking ahead
In my view, the Dr. Martens business is
only at the early stages of its growth
opportunity. The growth we’ve achieved in
key markets like the USA and conversion
markets such as Germany and Italy give
me significant confidence for the
sustainability of our future performance.
This also reinforces to me the amount of
self-help still available to us as we continue
to invest in the business. In Kenny and
Jon we have two very experienced and
passionate Executive Directors, ably
supported by a world-class leadership
team and rich talent globally.
I would like to thank our shareholders
for their continued support and belief
in the business, and we look forward
to delivering another great year in
Dr. Martens’ history.
GOVERNANCE HIGHLIGHTS
The Board’s activities during FY22
Received regular updates on
views of our investor base,
external communications and
other key external stakeholders.
Strategic deep-dive sessions
with GLT members in the areas
of People strategy, Supply Chain,
Product, Brand and Cyber Security.
Oversaw the conversion of
Italy and Iberia into directly
operated markets.
Reviewed and approved the
FY23 budget and five-year plan.
Approved the sustainability
roadmaps to enable us to
achieve our commitments.
Deepened Board members’
understanding of the business
through market visits and
listening groups.
Corporate governance highlights
Proposed a full-year dividend
of 5.50p per share.
Undertook our first governance
roadshow with major
institutional shareholders.
Carried out our first Board
Effectiveness Review as a plc.
PAUL MASON
NON-EXECUTIVE CHAIR
31 May 2022
+18%FY22 Revenue growth
GOVERNANCE P107
DR. MARTENS PLC ANNUAL REPORT 2022
9
STRATEGIC REPORTCEO’s statement
10
DR. MARTENS PLC ANNUAL REPORT 2022
WITH
KENNY WILSON
CHIEF EXECUTIVE OFFICER
The people at Dr. Martens
make us who we are, and our
culture and brand are the
things that truly differentiate
us from other companies.
These are what will underpin
and drive our continued
success in the years ahead.
DR. MARTENS PLC ANNUAL REPORT 2022
11
STRATEGIC REPORT
CEO’s statement
continued
COULD YOU TELL
US ABOUT YOUR
BRAND CUSTODIAN
PHILOSOPHY?
Q
A
We are all privileged to work at such an
iconic brand as Dr. Martens, and for every
single person at Docs our first priority is
to enhance and protect the brand – which
we refer to as being a brand ‘custodian’.
We believe that if we focus first on
growing brand equity, then revenue and
profits will follow. Being a custodian
means taking a long-term view – doing
the right thing and making decisions as
if it was our own business, not taking
short-cuts or focusing on short-term
results. The Dr. Martens brand will thrive
for decades to come, long after we have
all left the business, and our legacy is to
pass it to the next generation in an even
better position than we inherited it.
HOW HAS
DR. MARTENS
PERFORMED
THIS YEAR?
Q
A
Our continued focus on our DOCS
strategy meant that we delivered in line
with the commitments we made when
we listed. We achieved revenue growth
of 18%, or 22% constant currency, and
EBITDA of £263m. These strong results
were despite unprecedented disruption in
our supply chain due to Covid-19, with our
factories in south Vietnam, which account
for a third of total production, being
closed for over three months and
significant global shipping delays.
We have a DTC-first strategy and during
the year DTC revenue grew by 34% to
49% mix. Ecommerce revenues were up
11%, or 92% on a two-year basis. Retail
recovered strongly as Covid-19 restrictions
were lifted through the year, with revenue
up 86% or 12% on a two-year basis.
Our largest two regions, Americas and EMEA,
accounted for the majority of our growth,
as planned, with revenue growing by 29%
and 19% respectively. APAC continues
At Docs we are all
custodians for the brand,
and this drives long-term
decision-making and the
overarching desire
to do the right thing.
to be impacted by Covid-19
restrictions and this
resulted in 10% revenue
decline. We continue to expect
that the majority of our
growth over the coming few
years will be driven by the
Americas and EMEA, driven
by DTC growth and, in the
latter, conversion markets.
Growing brand equity is
crucial for our long-term
sustainable growth and
I am very pleased with
the results of our latest
comprehensive brand survey, with
global brand awareness of 72%, up 4pts;
familiarity of 47%, up 6pts; and last 24
months purchased of 8%, up 2pts.
For me, one of the other key achievements
this year is the refresh of the Global
Leadership Team. In Adam Meek (Chief
Product Officer), Jen Somers (Americas
President), Sue Gannon (Chief HR Officer)
and Meg Johnson (Chief Marketing Officer)
we have fantastic talent, with global
experience, and they have added significant
value and perspectives to the team already.
12
DR. MARTENS PLC ANNUAL REPORT 2022
HOW DO YOU
THINK ABOUT
FASHION RISK AT
DR. MARTENS?
Q
A
I don’t see Dr. Martens as a fashion brand.
Our products transcend fashion trends
with 85% of FY22 revenue coming from
continuity brands. Our products are iconic
wardrobe staples and are adopted by
consumers globally who use them as a key
component of their own individual style.
Inevitably, there will be a small number
of consumers who buy into the brand
based on a specific look, but this has been
the case for many years, and the durability,
comfort and range of products means
that these consumers are also very likely
to stay loyal to the brand and go on to
buy other products at a later date.
The long-term growth opportunity is
not only supported by the level of
underpenetration that we have in key
markets such as the USA and continental
Europe, but by the timeless relevance of
our iconic products. Our iconic products
have resonated through over six decades
of changing fashion trends – they are
wardrobe staples. Our confidence in this
growth continuing well into the future is
exemplified by the extraordinary high
demand for collaborations with other
brands, which want to borrow from our
iconicity and timelessness. We also
manage the brand using the mentality of a
luxury brand – for instance price discipline,
never discounting our continuity iconic
products, managing supply to wholesale
and continually investing in the brand and
our relationship with consumers. This
approach I believe will further reinforce
the sustainability and longevity of our
future growth.
WHAT IS
DR. MARTENS DOING
TO BECOME MORE
SUSTAINABLE?
We hope to have
100% of our footwear
made from sustainable
materials by 2040.
Q
A
Sustainability has long been important to
our business – our consumers care about it
as do the people who work at Dr. Martens
– in fact, it’s one of the most common
topics raised at our internal town hall
meetings or when we’re interviewing
people to come and work with us. Our key
principles of product durability and
timeless design are inherently rooted in a
sustainable, long-term approach. The most
sustainable product is something you
already own, so we invest effort into
educating our consumers about how they
can make their Docs last longer – I have
pairs I still wear regularly that are several
decades old.
In last year’s Annual Report we included a
detailed sustainability section and launched
ambitious commitments. This year we’re
giving a detailed update on our progress,
including how we developed the roadmaps
to achieve our longer-term aims. We’re also
reporting against the TCFD framework for
the first time.
Over the past year we’ve continued
to invest in sustainability, particularly
focusing on the management of our
carbon footprint and climate impact. I’d
categorise our sustainability efforts as
being dual-track – on the one hand we’re
working hard to reduce the impact on
the planet of how we currently operate.
This includes measuring and reducing
our carbon footprint, further improving
our leather traceability and reducing
wastage. At the same time, we’re also
working hard to create and develop
new ways to operate and manufacture
our products in the future. The targets
we’ve set are ambitious, for example,
having 100% of our footwear made
from sustainable materials, without
compromising quality, by 2040. Being
uncompromising on quality means any
different materials we use have to be
durable enough to last a long time and
at the moment, there are not many
sustainable materials around that meet
the standards the consumer expects from
our products. As we sit here today, we
don’t know exactly how we’ll achieve
elements of some of our commitments.
What we do know however is how
important it is to set such a stretching
target and start working to achieve it.
We’re engaging with innovative start-ups
and universities and are determined that
we’ll get there – and, crucially, we won’t
compromise on the quality or durability
of the product itself.
I hope you enjoy reading our
Sustainability report which starts
on page 54.
WHAT ARE THE
KEY PRIORITIES
FOR THE NEXT
12 MONTHS?
Q
A
My overarching aim remains to build the
brand – we make footwear that stands for
Rebellious Self Expression. We will focus
and energise the business to execute the
DOCS strategy – in short, to sell more
pairs of boots, shoes and sandals, to more
consumers, through our own channels,
primarily in our seven priority markets.
So, that is about volume-driven growth,
across our footwear offering and selling
more pairs through our own channels. It
is predicated on customer recruitment as
well as retention, and really focusing our
efforts on those markets where we have
the biggest future growth opportunity.
Ensuring that the whole business remains
focused on this strategy and the growth
opportunity ahead is imperative.
As everyone who works for Dr. Martens
is a custodian of the brand, my other
priorities are people focused. So secondly,
I am focused on ensuring that the Global
Leadership Team is a high performing team,
working collaboratively to deliver the
results and execute the strategy. Investing
in talent across the business and
continuing to improve our capability, to
create the future leaders of the business,
is also a focus and motivator for me.
Finally, the priority for me in the next
12 months, as the world emerges from
Covid-19, at varying speeds globally, is
bringing our people together, ensuring
that people who have joined Dr. Martens
in the past two years are fully immersed
in our fantastic culture, and can connect
with their colleagues and understand the
importance of their role as custodians.
We need to do this in a way that is right
for all of our stakeholders, for our brand,
for the planet and for our people.
DR. MARTENS PLC ANNUAL REPORT 2022
13
STRATEGIC REPORTCEO’s statement
continued
CONVICTION IN FUTURE
GROWTH
Our strong results for the
year were driven by our
proven DTC-first strategy
and continue to build
upon our track record of
volume-led growth. When
we listed, we committed to
deliver high-teens revenue
growth, and we were pleased
to report 22% constant
currency growth. Our results
were achieved against
unprecedented Covid-19
disruption in our supply
chain, which our teams
navigated with flexibility
and dedication.
I have always said that driving brand equity
is our first priority, as it will ensure
sustainable growth in the decades ahead.
Our recent comprehensive brand survey
shows that our brand is stronger than ever,
with significant growth in awareness,
familiarity and recent purchase. Dr. Martens
remains incredibly underpenetrated
globally, giving us conviction in our future
growth ambition.
I am proud to report that our first full year
as a listed company has seen our strategy
continue to deliver strong results, with
revenue up 18%, or 22% constant currency,
and EBITDA ahead of market expectations.
We grew pairs by 10% and DTC revenue mix
increased by 6pts to 49%.
These results were achieved against
significant supply chain disruption due
to Covid-19. Our third-party factories in
south Vietnam, which account for a third of
our production, were closed for over three
months and we also experienced a near-
doubling of global shipping times to the
USA. This brought additional operational
complexity and required us to prioritise
allocation of inventory at peak periods into
our own higher margin DTC channels. In
addition, we have faced continued demand
impacts from Covid-19 restrictions, most
notably in our smallest region, APAC.
We have a unique, iconic
brand and thousands of
passionate people globally,
who act as brand custodians
every day. I would like to
thank each and every one
of them for their hard work.
KENNY WILSON
CHIEF EXECUTIVE OFFICER
14
DR. MARTENS PLC ANNUAL REPORT 2022
THE DOCS STRATEGY
Across the entire organisation we act as brand custodians, focused on protecting
and enhancing the brand and the business for future generations. This long-term
view guides everything we do and ensures that we make the right decisions and
investments for the future, as part of our long-term sustainability commitments.
Whilst the overall strategic framework is unchanged, we periodically assess and
refine the strategy and focus areas to ensure that they best reflect the opportunities
ahead and our key priorities. We have therefore fine-tuned the strategy:
Our strategy has four pillars, ‘DOCS’, which are:
DIRECT-TO-CONSUMER FIRST
We aim to build brand equity and drive margin expansion. This pillar includes
increasing the number of own stores and expanding our own digital platforms,
developing our omnichannel capabilities and building a profitable resale, repair
and end of life business model.
ORGANISATIONAL AND OPERATIONAL EXCELLENCE
We are investing in and improving our organisation, operations and IT to enable
growth and unlock value. This includes driving our culture with a focus on
engagement and people development, building a best in class, scalable supply
chain, and continuing to transform technology into a key business enabler.
CONSUMER CONNECTION
Here we are focused on acquiring new consumers and driving loyalty. We aim
to inspire Rebellious Self Expression, ground product innovation in icons and
year-round consumer relevance, lead in sustainability through our product durability
and innovation, and harness insights to drive cut-through marketing initiatives.
SUPPORT BRAND EXPANSION WITH B2B
We have refocused this pillar on our B2B business, which is made up of wholesale and
distributors, with the aim of managing these activities holistically and purposefully. We
will continue to partner with fewer and better B2B partners to reach more consumers
and grow the brand further. This includes improving our B2B brand presentation and
increasing controlled in-store branded spaces to enhance the consumer experience.
Our conversion market strategy is also included within this pillar.
OUR STRATEGY P28
The Group delivered revenue of £908.3m, up
18% year-on-year, in line with the high-teens
growth guidance given at the time of the IPO,
and up 22% on a constant currency basis.
DTC continues to grow ahead of wholesale, in
line with our DOCS strategy. Our ecommerce
and retail channels are mutually beneficial,
with ecommerce benefitting locally when
we open new own retail stores, as brand
and product awareness and consumer
engagement grows. Our medium-term
milestones are unchanged: 60% of revenue
from DTC, 40% of revenue from ecommerce
and 20% from retail.
Ecommerce revenue was up 11% to represent
29% of Group revenue. Compared to FY20,
ecommerce revenues were up 92% and mix
up 9pts. We continue to invest in our online
trading capabilities and in increased digital
marketing, and benefit from the long-term
shift in consumer spending to ecommerce.
Retail continues to be an important and
profitable channel, allowing us to fully
showcase the brand and our product
range. FY22 retail revenue was £185.6m,
up 86% and up 12% compared to FY20.
When Covid-19 restrictions were lifted
across EMEA and Americas we generally
saw a very good retail recovery, ahead of
our expectations. Our retail performance
across all markets in APAC continued to be
heavily impacted by Covid-19 restrictions,
particularly in Japan and China.
We opened 24 new own stores globally, taking
our total own store estate to 158. These
included two new stores in Italy and one in
Spain, following the successful conversion
of these markets to directly operated; seven
new stores in the USA, particularly focused
on the Mid-West, and two stores in Shanghai,
China, as a first trial in operating directly
operated stores in the country.
Wholesale allows us to reach more
consumers in more places globally and
we aim to have collaborative relationships
with quality wholesale partners who
understand and appreciate our brand.
We run a tiered and focused strategy
in wholesale, ensuring that a targeted
product range is sold to each tier of
wholesale customer, reflecting their
consumer base and strategic purpose
to our brand. Over the medium term we
continue to expect wholesale revenues
to grow in absolute terms but become
a smaller part of our Group revenue in
percentage terms. In FY22 wholesale
revenues were £460.3m, up 5%, driven
mainly by USA.
At a regional level, revenues continue
to be driven by our two largest regions,
with Americas revenue up 29% (33%
constant currency) and EMEA up 19%
(23% constant currency). In EMEA we
saw a particularly strong performance in
Italy, following the successful conversion
to a directly operated business at the start
of FY22, with constant currency revenue
up 62% and up 122% in the second half.
We also saw a good performance in our
most established market of the UK, driven
by strong demand for product categories
such as shoes and sandals, with UK
revenue up in line with EMEA overall.
The UK accounted for 17% of Group
revenue in FY22. In the Americas we
saw strong growth across all channels
and are especially pleased by our
performance in states such as Texas
where we have been opening stores
and investing in brand marketing.
As anticipated, our APAC performance
was impacted heavily by Covid-19, with
revenue down 10% (down 5% constant
currency), to account for 14% of total
Group revenue. Our largest market in
the region is Japan, which experienced
a varying degree of Covid-19 restrictions
through the year. Given the relatively
high proportion of revenues generated
through retail in the country this had a
disproportionate impact, although when
restrictions were lifted, for example in
October and November, we saw a strong
retail recovery, in line with the experience
in other markets. Overall the performance
of Japan was encouraging, with revenue
up high single digit constant currency.
China is a small part of our overall
business, accounting for a fifth of APAC
and only 3% of Group revenues. We are
focused on establishing our brand and
laying the foundations for the long term
in this market.
DR. MARTENS PLC ANNUAL REPORT 2022
15
STRATEGIC REPORTCEO’s statement
continued
We have agreed to transfer control of
approximately half of our 31 Dr. Martens
branded franchise stores in Japan
into our own retail at the end of FY23
when the contract expires. This has a
compelling business case, as it will
increase our control of the brand in
this important market and enable us to
drive growth harder in the years ahead.
Following the transfer our DTC share
in Japan will be around 75%.
FY22 EBITDA1,2 was £263.0m, up 18%,
with an EBITDA1,2 margin of 29.0%, up
0.2pts. This strong performance was
driven by a combination of volume and
improved DTC mix, with margin partially
offset by increased marketing investment,
cost annualisation and a return to
business as usual spending.
Group PBT before exceptional items2 was
£214.3m, up 43%, with net finance costs,
including unamortised loan costs and
interest on lease liabilities of £15.0m.
Profit after tax was £181.2m, compared to
£34.7m in FY21 when we incurred £80.5m
of exceptional costs related to the IPO.
Underlying earnings per share were 17.4p,
up 21%.
Operating cash flow2 after capex was
strong at £208.1m, with conversion of
79%. As at 31 March 2022 we had cash
of £228.0m (31 March 2021: £113.6m)
and undrawn facilities of £189.5m.
Through FY22 we changed several
members of the Global Leadership Team
(GLT). Sue Gannon, our Chief HR Officer,
joined in June 2021 having held senior HR
roles previously at Netflix and Suntory. In
late 2021 we welcomed Adam Meek as our
new Chief Product Officer, and Jennifer
Somer as our new President, Americas;
both have exceptionally strong
backgrounds in the footwear industry.
11%
Ecommerce: change yoy
86%
Retail: change yoy
5%
Wholesale: change yoy
SUPPLY CHAIN
This year saw the most challenging
global supply chain backdrop we have
experienced, with Covid-19 resulting in
factory closures in the south of Vietnam
(which accounts for around a third of
our global production) for over three
months, and a near-doubling of shipping
times from APAC to the USA. In this
context our supply chain teams worked
incredibly hard to keep products moving
and deliver the results we’re announcing
today. At the time of writing, all our
factories are open and operating at an
average of 90% capacity, in line with
our planning assumptions.
We also worked flexibly, sourcing
increased product from other factories
wherever possible.
We also benefitted from the significant
work done in recent years to diversify
the supply chain, moving to product
dual sourcing wherever possible and
expanding our geographical footprint.
For AW22, our Tier 1 production by
geography will be approximately 30%
from the south of Vietnam, 22% from
the north of Vietnam, 22% from Laos,
10% from China, 8% from Bangladesh,
7% from Thailand and 1% from the UK.
We had decided to enter FY22 with higher
levels of continuity product than normal,
given the uncertain environment, and this
decision proved incredibly valuable as it
enabled us to fulfil some of the product
shortfall due to the factory closures. We
prioritised inventory towards our own DTC
channels, particularly during the peak Q3
trading period, delaying some wholesale
orders into Q4.
The unprecedented level of disruption
in the global shipping industry and a
near-doubling of global sea freight
shipping times, particularly to the USA,
also brought with it further operational
challenges and complexities. The large
proportion of our product which is
continuity in nature, and therefore
non-seasonal, was however a significant
relative advantage.
READ MORE P70
Finally, in April 2022 Meg Johnson joined
as our first ever Chief Marketing Officer,
with a background in global marketing
roles. Read more about our GLT members
on page 118.
in the DTC growth opportunity. Finally,
we are very pleased by the results of the
brand survey in Japan, with the franchise
stores transfer enabling us to build upon
this even further.
The Dr. Martens brand
Recently we ran our comprehensive
annual brand survey, to assess the
health of our brand across all our
primary markets. The results are highly
encouraging, with global brand awareness
of 72%, up 4pts; familiarity of 47%, up
6pts; and last 24 months purchased of
8%, up 2pts. Combined with the level of
underpenetration of Dr. Martens, these
results give us significant conviction in
our growth opportunity.
Our brand continues to strengthen in
our home UK market, demonstrating
the growth opportunity even in our
most established country. We also saw
particularly strong results in Germany
and Italy, as we continue to build our
businesses following their conversion to
directly operated. The USA results were
very strong, underpinning our confidence
Over the summer of 2021 we carried out
a detailed pricing study across our seven
priority markets, including consumer
testing and validation of potential pricing
changes to calculate perceived value for
money and elasticity of demand. As a
result, as communicated in our half year
results, we are increasing prices from
AW22 by approximately 8% on average
globally, with the wholesale order book
already written on this basis. We anticipate
no impact on demand as a result of these
changes. The pricing study showed that,
even with the price changes, consumers
believe that our products represent
compelling value for money given our
durability and quality. We expect our
pricing headroom to increase further as
we continue to invest in the brand and
our product proposition. We will repeat
the pricing study in summer 2022.
1. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation
and amortisation.
2. Before exceptionals.
16
DR. MARTENS PLC ANNUAL REPORT 2022
The Dr. Martens brand has deep resonance
with consumers and we continue to
increase our investment in marketing to
grow consumer connection and
engagement. We have a strong presence
on social media, with 9.8 million followers
across our platforms, up 8% year on year.
On Instagram we continue to have a leading
engagement rate versus our competitive
set. Last year we launched on TikTok with
a highly encouraging result. We now have
over 300k followers, have received almost
18 million views and two million likes.
Our ‘Tough As You’ initiative, which enlists
mentors and supports grassroot talent in
the music and creative industries, goes
from strength to strength. With the aid of
mentors including Kojey Radical, Mahalia,
Kelvyn Colt and Claire Laffut we aim to
open up the music industry to marginalised
groups and amplify their voices. We also
brought ‘Tough As You’ to several festivals
over the year, including the TAY Fest in
Milan in October 2021. This sold-out festival
over two days attracted 1,200 attendees
and significant consumer reach online.
Product
Our product strategy is rooted in our
Originals, our most renowned styles,
anchored within the ‘big three’ of the 1460
boot, the 1461 shoe and the 2976 Chelsea
boot. Our Originals category accounted for
51% of total revenue during the year. The
DNA of these icons drives the rest of our
product offering, ensuring that we stay true
to our brand essence. The 1461 shoe and
2976 Chelsea boot grew revenues faster
than the 1460 boot, in line with our strategy
to broaden the Originals across the ‘big
three’. We have also started to focus and
amplify some of our other icons, most
notably the Adrian loafer, which delivered
significant growth across all regions, and we
will be investing further in this silhouette
going forward to build on this for the future.
In conjunction with the 1461 shoe, we’ve
grown our wider shoe proposition, driven
by the Polley Mary Janes, enabling us to
expand this category of product and offer
a year-round proposition.
Our Fusion range continues to be
driven through platforms, predominantly
the Jadon and Sinclair boots. Fusion
accounted for 36% of revenue in FY22,
with sandals 6% of revenue and included
within Fusion. Sandals revenue grew by
23%. Sandals continue to deliver good
growth with our Zebrillus collection the
driving force behind this, led by the
Blaire and Voss models. SS22 saw the
reintroduction of Made In England (MIE)
sandals, elevating and cementing our
position in the sandals category in the top
tiers of distribution for the most influential
consumers. This was exemplified by the
Jorge II which we launched as a highly
successful collaboration with Pleasures,
and then as a mainline product, with very
strong sell-through.
value chain by 2028 and 100% of
products sold having a sustainable end
of life option and, without compromising
quality, all footwear being made from
sustainable materials by 2040.
During FY22, our efforts have been
focused predominantly on three areas.
Firstly, building detailed roadmaps with
near-term targets to enable us to achieve
our long-term commitments. These include
doing internal wear-trials on products
made from alternative materials, with
some encouraging early signs. Secondly,
we have invested in carbon footprinting
and our data capture processes. We have
also worked on aligning our reporting to
TCFD, which can be found on page 90.
Thirdly, as part of our evolved DOCS
strategy, we have introduced a new focus
area, to build a profitable resale, repair
and end of life business model, and we
are excited about the future opportunities
here. As a first step over the past year we
have been working on the first trial of a
repair and resale offering, which launched
in April 2022. This trial, initially just in the
UK, is currently live and delivering
encouraging early results.
During the year, we also made further
improvements to our business, including:
• Sourcing 100% of our leather from
Leather Working Group medal rated
tanneries. From AW21 this applied to
all of our upper leather, and for SS22
onwards this also included all other
specified leather including linings,
leather goods and footbeds.
• We optimised our standard shoe boxes,
which are used across all regions,
reducing the volume of fibre used by
25% whilst ensuring the same durability.
The reduced box weight will also result
in carbon savings during shipping.
• In EMEA, where we use ecommerce
shipping bags, we introduced a new
design made from approximately 50%
less plastic and which is fully recyclable.
This bag is already in use in the UK
and will be rolled out across EMEA in
the coming year.
READ MORE P54
Our Casual range, which aims to broaden
our consumer reach, continues to be
driven by our Tract collection which saw
strong growth across all regions. AW21 saw
the introduction of Tarian, an evolution
of Tract, delivering a more contemporary
and progressive look. The launch was
supported by two collaborations with
Herschel and Atmos with a highly
encouraging market reaction.
Innovation around our product core is
crucial to build brand equity and drive
repeat purchase. AW21 saw the launch
of a brand new, modern, light-weight
platform outsole ‘Quad Neoteric’. This was
launched with Marc Jacobs Heaven, with a 3
eye shoe, 8 eye boot and a sandal, with very
limited quantities, followed by a mainline
collection, with very strong sell-through.
Another example of innovation, our
WinterWair collection continues to grow
strongly, with our WinterGrip & WarmWair
technologies driving innovation in our most
iconic models, the 1460 boot and 2976
Chelsea boot. We also continue to bring
innovation to our Originals through colour
and material amplification and see further
opportunity here in the seasons ahead.
Our collaboration strategy centres around
working with some of the best partners
globally to bring a new lens to the brand
and to drive brand heat. Key collaborations
through the year included Supreme, ACW,
Stussy, Suicoke and Lazy Oaf. Recently
we launched a new collaboration for
SS22 with The National Gallery, with very
positive consumer traction. Alongside
our collaborations, amplifying our craft
heritage through our MIE category is a
key focus area for the seasons ahead.
Sustainability
We create durable, high quality and timeless
footwear, and these principles are rooted
in a sustainable, long-term custodian
approach. Again, we have increased
investment in our sustainability capabilities
over the past year, expanding the team and
working with leading third-party advisers.
In our supply chain, we maintain close
relationships with a relatively small number
of suppliers, and this year took steps to
support some suppliers facing challenging
times due to Covid-19 impacts by
temporarily accelerating payments to them.
Last year we announced our key
sustainability commitments, including
zero waste going to landfill across the
KENNY WILSON
CHIEF EXECUTIVE OFFICER
31 May 2022
DR. MARTENS PLC ANNUAL REPORT 2022
17
STRATEGIC REPORTMarket review
MARKET TRENDS AND
OPPORTUNITIES
MACRO-ECONOMIC
TRENDS
A GROWING MARKET
TREND
The macro-economic backdrop presents challenges,
with higher inflation and tightened consumer spending.
Like other consumer brands we are experiencing increased
inflation. We have a very strong brand with significant market
share growth opportunities in our core markets, particularly the
USA and continental Europe. The business model is volume-led
to grow our market penetration, with pricing broadly offsetting
inflation. This is supported by the ongoing channel shift from
wholesale to DTC, which underpins our profitability. At DM’s we
have fixed price contracts with our factory partners, agreed at
least six to nine months prior to a season, giving us a high
degree of visibility. For AW22, we expect c.6% cost inflation,
with a broadly similar figure expected for SS23.
We set our prices first and foremost based on consumer elasticity.
We carry out detailed pricing studies across all of our major
markets and will repeat this exercise annually. These studies
analyse consumers’ perception of product value, wider footwear
market pricing and model elasticity of demand. Based on the
latest data we are increasing prices in AW22, by $20 in the
Americas, and £10 or €10 in EMEA for 1460 boots, with the
pricing of other product categories moving accordingly, all to
cover cost inflation. We have tested these higher prices through
DTC in the USA on a key product line and sold in the AW22
wholesale order book, with no impact on demand.
Looking ahead, consumer research continues to show that our
products remain good value for money, and as we continue to invest,
we anticipate brand equity increasing further. This provides
additional pricing headroom for the future. Geopolitical events
and increased inflation are expected to lead to tighter consumer
spending. Relative to other brands, we believe that the under-
penetration of our brand globally, together with the enduring appeal
and quality of our product, puts us in a relatively strong position.
6-9 MONTHS
We agree fixed-price contracts with factories
6-9 months prior to a season
KEY TAKEAWAYS
• We have a high degree of visibility over cost of goods sold, with
pricing agreed with our suppliers over six months in advance.
• Our model of pricing offsetting inflation, and growth
predominantly driven by higher volumes, remains intact.
• As we continue to invest in the brand and execute the DOCS
strategy we expect to further grow brand equity, providing
pricing headroom.
18
DR. MARTENS PLC ANNUAL REPORT 2022
TREND
The global footwear market had global retail sales of
£282bn in 2021 and this is expected to grow by 10%
CAGR by 2025, according to Statista.
The footwear market is a large and growing market. It is
comprised of several sub-categories: sneakers, which is expected
to grow 12% CAGR by 2025, athletic footwear (forecasted 11%
CAGR by 2025), leather footwear (forecasted to grow 7% CAGR
by 2025) and textile and other footwear categories. The majority
of Dr. Martens products are leather, which is the second largest
category of global footwear in absolute terms and forecast
to deliver good growth. We have a very low market share,
particularly in the USA and continental Europe, which presents
a significant opportunity in the years ahead.
We have also seen a good performance in our casual and sandals
ranges, which represent additional growth opportunities for us,
enabling us to grow share of wallet from consumers who
predominantly buy from other categories such as sneakers.
10%
Forecast CAGR of
global footwear market
revenues by 2025
KEY TAKEAWAYS
• We operate in a large and growing market, with our very low
market share providing a significant opportunity.
• As we drive product range awareness in our key markets this
will provide the opportunity to further grow our revenues of
shoes, sandals and casual categories.
• Our consumer analysis shows that there is relatively little
customer crossover between Dr. Martens and other boot brands,
further emphasising the unique positioning of our brand.
ECOMMERCE CONTINUING
TO GROW SHARE OF WALLET
SOCIETAL TRENDS
TREND
Following the gradual lifting of restrictions during the
Covid-19 pandemic, consumers continue to show a
long-term preference for online shopping, with physical
retail providing an opportunity to engage with consumers
and further grow sales, both offline and online.
The Covid-19 pandemic accelerated the growth of ecommerce
retail globally and, whilst we have seen a good recovery of retail
demand as restrictions globally have eased, the increase in
ecommerce revenues experienced whilst stores were closed has
largely remained. This trend has been further aided by increased
investments by brands and retailers in their digital capabilities
and offerings.
Ecommerce is our most important channel and our marketing
activity remains heavily weighted towards digital activities, to
further drive our ecommerce revenue. Our stores, located in key
cities across our largest markets, enable us to fully showcase
our brand, range of products and allow our talented store teams
to engage with consumers and bring the brand to life. We
continually see our stores driving increased ecommerce sales in
the store vicinity, demonstrating this interplay between online
and physical retail.
In FY22 ecommerce revenue grew by 11%, and 92% on a two-year
view, with mix increasing by 9%pts over this timeframe to
account for 29% of revenue. In the medium term we expect
ecommerce to account for at least 40% of our Group revenue.
TREND
Expressions of identity of today’s consumers are
more fluid than ever. Dr. Martens products continue
to provide a blank canvas through which consumers
can express themselves.
We pride ourselves in being a democratic brand empowering
consumers as they go out into the world and express themselves.
In recent years there have been significant societal shifts
including gender fluidity and the casualisation of dress codes,
with our products and brand well-positioned against this
backdrop. Our products are predominantly unisex and therefore
inclusive to all gender identities. Furthermore, our timeless
products are worn by all age groups, and for both casual and
formal occasions, making them extremely versatile.
Sustainability is also an increasingly important factor when
consumers are making purchasing decisions, and the inherent
durability and longevity of our products, together with the
timelessness of our design, again means we are relatively
well placed.
Consumers look to Dr. Martens as a trusted and functional
choice of footwear, with 76% of consumers agreeing that the
brand allows them to express themselves, and 67% agree it
makes them feel like they “can take on anything”.
92%
revenue growth in
ecommerce compared
to FY20
KEY TAKEAWAYS
76%
of consumers agree our
brand allows them to
express themselves
KEY TAKEAWAYS
• Ecommerce continues to grow strongly, even following the
opening of stores after Covid-19.
• Stores drive growth in ecommerce sales in the surrounding
area, showing the interplay between the two DTC channels.
• We continue to increase our investment in marketing
activities, primarily through digital channels, to drive
increased brand awareness and range awareness.
• Dr. Martens has the advantage of being a democratic brand,
and a blank canvas through which free thinking individuals
choose to express themselves. This is increasingly relevant
against the backdrop of societal trends such as gender fluidity.
• There is a growing consumer demand for more sustainable
products, which we can benefit from given both our efforts in
this area and the durability and longevity of our products.
DR. MARTENS PLC ANNUAL REPORT 2022
19
STRATEGIC REPORTBusiness model
HOW WE CREATE
VALUE
Doing the right thing is at the heart of the long-term
custodian mindset at Dr. Martens. The quality of our
earnings is as important to us as the quantity, as this
will drive long-term sustainable value creation.
CORE COMMERCIAL ACTIVITIES
A V E T HINGS BETTER
E
L
PRODUCT DESIGN
Our design team
understands deeply
our brand DNA
GLOBAL SALES
CHANNELS
Ecommerce,
retail and
wholesale
Y
L
H
HI G
E N G AGED AUDIENC
E
IP PROTECTION
Our IP team
ensures the core
DNA is protected
and respected
BRAND AND
MARKETING
We create global
brand campaigns
HIGHLY MOTIVAT E D P E
O
P L E
MANUFACTURING
We manufacture
in 14 footwear
assembly factories
across the UK and
South East Asia
DISTRIBUTION
Our distribution
centres serve all
our channels
THAN WE FOUND T H E M
STRONG FOUNDATIONS:
Our People
Our Brand
Consumers
We employ 2,229 FTEs and
without their passion, expertise and
energy, we couldn’t do what we do.
Our brand is iconic across the globe
and our custodian mindset drives the
decisions we take every day.
Deepening our connection with
existing consumers and gaining
new consumers are crucial for our
long-term growth.
20
DR. MARTENS PLC ANNUAL REPORT 2022
What we do
Dr. Martens is an iconic global brand and
one of the most recognised footwear
brands in the world, selling 14.1 million
pairs of footwear annually in more than
60 countries with revenue of £908.3m
in the year ended 31 March 2022.
The Company ‘perfectly’ invented
and launched its first boot in 1960, the
eight-holed 1460 boot, with a yellow
welt stitch, grooved sole and black and
yellow heel loop, which remains largely
unchanged today.
READ MORE P4
GLOBAL REVENUE CHANNELS
STAKEHOLDER VALUE CREATION
VALUE BACK INTO
THE BUSINESS
24New stores opened in FY22
51%
49%
Direct-to-consumer
Wholesale
DIRECT-TO-CONSUMER
REGIONAL TEAMS
Ecommerce
Our single most important store is our
own .com websites, with 12 country/
language-specific sites globally. Our
digital team creates the sites centrally,
and our regional teams then operate
them at a local level.
Retail
We operate 158 own stores globally
and they provide the opportunity to
showcase our brand and products in
the best possible physical environment.
WHOLESALE
This encompasses wholesale partner
relationships, together with country
distributor models and franchised
stores, giving the brand extra reach
and awareness.
EMEA
Headquartered in Camden, London,
and with offices in Milan, Barcelona,
Paris and Düsseldorf. Our core EMEA
markets are the UK, Germany, France
and Italy.
Americas
Headquartered in Portland, Oregon,
with offices in New York and Los
Angeles, our Americas business runs
our directly operated USA market and
wholesale relationship in Canada.
APAC
Headquartered in Hong Kong, with
significant regional offices in Tokyo,
Shanghai and Seoul. Japan, China
and South Korea are directly operated,
and there are a number of distributors
for other key countries, with Australia
being the largest.
INVESTORS
We believe that executing against our
strategy and growing the business will
drive value creation for our shareholders
OUR PEOPLE
Our people are our biggest asset and
we invest in talent, development and
further strengthening our culture
CONSUMERS
As a democratic brand we make decisions
with the consumer front of mind
SUPPLIERS
Vital to the business, we have long-
standing and close supplier partnerships
Suppliers
Financial
We have long-term supplier
relationships and making our boots
and shoes requires specific
machinery and skill sets.
We have strong margins, high cash
conversion and a robust balance
sheet, enabling us to invest in our
business to drive future growth.
OUR COMMUNITY
AND ENVIRONMENT
Empowering and doing the right thing
by our communities is at the heart
of the Dr. Martens brand
OUR STAKEHOLDERS P22
DR. MARTENS PLC ANNUAL REPORT 2022
21
THAN WE FOUND T H E M
STRATEGIC REPORTStakeholder engagement and Section 172 Statement
MEETING THE
NEEDS OF OUR
STAKEHOLDERS
The following pages describe the ways
in which the Board engages with the
Company’s key stakeholder groups to
deepen its understanding of the things
that matter most to them and to ensure
that stakeholder priorities inform Board
decision-making.
Our formal Section 172 Statement follows,
whilst further information regarding how
the principles underpinning Section 172
are reflected across the wider business
are incorporated by cross-reference and
in the table below.
SECTION 172 STATEMENT
The Board recognises that maintaining
strong relationships and healthy dialogue
with the Group’s stakeholders is critical
if we are to deliver sustainable success
over the longer term. The needs of our
stakeholders are closely considered by
the Board when discussing matters of
strategic significance. The Board also
pays due regard to the potential impact
on stakeholders of any proposals tabled
for its approval. Furthermore, the Board
has sought to establish a wider business
culture that ensures the interests of
stakeholders are at the heart of decision-
making below Board level.
S.172 PRINCIPLE
The likely consequences of any
decision in the long-term
The interests of the Company’s
employees
LOCATION OF MORE INFORMATION
• Chair’s statement (pages 8 and 9)
• CEO’s statement (pages 10 to 17)
• Business model (pages 20 to 21)
• Our strategy (pages 28 to 29)
• Key performance indicators (pages 38 to 41)
• Risk management and our principal risks (pages 97 to 105)
• Board activities (pages 121 to 123)
• Viability assessment and going concern (pages 104 and 105)
• Stakeholder engagement: Our People (page 24)
• Sustainability report: People (pages 80 to 84)
• Employee engagement (pages 124 to 127)
• Nomination Committee report (pages 136 and 137)
• Whistleblowing (page 146)
• Remuneration Committee report (pages 147 to 161)
The need to foster business
relationships with suppliers,
customers and others
• Business model (pages 20 and 21)
• Our strategy (pages 28 to 29)
• Our strategy in action (pages 30 to 37)
• Sustainability report (pages 55 to 89)
• Anti-bribery and corruption (page 146)
The impact of the Company’s
operations on the community
and the environment
• Stakeholder engagement (pages 23 to 27)
• Sustainability report (pages 55 to 89)
• TCFD (pages 90 to 96)
The desirability of the
Company maintaining a
reputation for high standards
of business conduct
• Risk management and our principal risks (pages 97 to 105)
• Division of responsibilities (pages 128 to 133)
• Audit and Risk Committee report (pages 138 to 146)
• Directors’ report (pages 162 to 166)
The need to act fairly as between
members of the Company
• Stakeholder Engagement (page 23)
• Relationship with largest shareholder (page 165)
• Annual General Meeting (pages 165, 233 to 241 and 249)
The Board therefore confirms that
throughout the year under review it acted,
and continues to act, to promote the
long-term success of the Company for the
benefit of shareholders, whilst having due
regard to the matters set out in section
172(1)(a) to (f) of the Companies Act 2006.
Whilst the Board will always pursue
outcomes that benefit all stakeholder
groups where possible, it is mindful that
achieving this is not always possible.
Stakeholder priorities are wide-ranging
and do, at times, compete and conflict.
The Board therefore seeks to take
decisions that it believes will most likely
provide results that help deliver our
strategy. This serves the interests of the
business and its stakeholders over the
longer term, having first considered all
relevant factors and the needs of each
stakeholder group. How stakeholders were
considered in certain key decisions taken
by the Board during the year can be found
on page 121 of the Governance report.
The general principles set out in Section
172 are also intrinsic to how the Company
operates below Board level and are firmly
embedded within our culture. The
interests of stakeholder groups and the
potential impact of particular business
initiatives and courses of action on their
interests are considered as part of
decision-making processes across the
Company, some examples of which are
provided in the following pages. More
information can also be found in our
Strategic and Sustainability reports,
found on pages 1 and 54 respectively.
Read more about our Board and
corporate governance in our
Governance report from page 107.
22
DR. MARTENS PLC ANNUAL REPORT 2022
WHAT ARE THEIR PRIORITIES?
• Our business model, delivery of the DOCS
strategy and strong value creation.
• Our position and performance in respect
of ESG matters.
• Strength of leadership.
• Clear articulation and effective management
of financial risks.
• Fair, balanced and understandable reporting
of financial results and future prospects.
HOW DOES THE COMPANY ENGAGE?
• We have invested in our Investor Relations function
and focused on regular and open engagement
with our shareholders through regular investor
roadshows, comprising both one-to-one meetings
with our largest institutional shareholders and
investor group meetings to take place following
results announcements.
• The Director of Investor Relations is responsible
for overall investor engagement and ensures both
that the Board is aware of investor views and that
the Executives’ time is optimised. They are
available for investor questions and meetings
throughout the year.
• Regular in-depth feedback on investor views
provided by our corporate brokers and following
roadshows and conferences.
HOW DOES THE BOARD ENGAGE?
• Having successfully transitioned from private
equity to public ownership, engaging with our
shareholders is an important and ongoing process
for the Board, conducted through a range of
channels. These include results presentations
by the CEO and CFO, regular investor roadshows
and our Annual General Meeting (AGM).
• We also took the opportunity to hold governance
sessions with the Chair, Senior Independent
Director and Company Secretary during the year
with some of our largest institutional shareholders.
Feedback from these sessions was reported back
to the Board.
• We continue to closely engage with IngreLux S.àr.l.
(owned by funds advised by Permira), our largest
shareholder, who have representation on the Board
through Tara Alhadeff as a Non-Independent
Non-Executive Director. The formalities of our
relationship with IngreLux S.àr.l., which assist the
Board in ensuring the Company continues to act
fairly between shareholders, are explained in more
detail in the Directors’ report on page 165.
DR. MARTENS PLC ANNUAL REPORT 2022
23
OUR
INVESTOR S
WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?
Continued investment into the Investor Relations function
and our IR activities.
Positive feedback from institutional shareholders on our
communications approach and Investor Relations efforts.
Broadening of the share register throughout the year.
All resolutions passed at our first AGM, receiving at least
96.06% of votes in favour and over 80% of total voting
capital instructed.
STRATEGIC REPORTStakeholder engagement
continued
OUR PEOPLE
WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?
The resumption of regional visits has helped reforge the
crucial connections between senior leadership and our people
globally. We will build on this further, conditions permitting,
through further Executive Director and whole-Board visits
in FY23 and beyond.
High quality feedback received from the regional employee
listening groups will shape the refreshed employee listening
strategy going forwards, whilst Robyn Perriss’ role as
Employee Representative Non-Executive Director will be
further refined.
Employee feedback was central in shaping the final form
of the ‘Future Ready Workplace’ project, covering the post-
Covid-19 configuration of our offices and working practices,
which were implemented during the year.
Post the year-end, the results from the FY22 Engagement
and Inclusion Survey were followed by engagement workshops
attended by managers across the business to analyse the
feedback received and identify priority areas of action for
the coming year.
Employees were invited by the Dr. Martens Foundation to
nominate the good causes that they wished to receive its
first tranche of grants. More information can be found in
the Sustainability report on page 85 and 86.
For more information about how we engage with our people
SEE PAGES 124 to 127
24
DR. MARTENS PLC ANNUAL REPORT 2022
WHAT ARE THEIR PRIORITIES?
• A diverse, equitable and inclusive workplace.
• Fair compensation.
• Having opportunities to grow and develop.
• Taking a position on climate, environmental and
social justice issues.
• Strong workplace culture that empowers them
to be themselves.
HOW DOES THE COMPANY ENGAGE?
• The annual online Engagement and Inclusion
Survey is sent to all employees globally and gauges
how they feel about working for Dr. Martens,
receiving a 92% response rate in FY22.
• Global and regional town halls including open,
unscripted Q&A sessions with the GLT and
Executive Directors where employees’ views
can be raised and discussed directly.
• Employee communications from senior leadership
sent by email throughout the year keep our people
informed of key developments and matters of interest.
• Other engagement touchpoints supporting employees
include learning and development opportunities,
performance development through ‘My Record’,
‘The DOCtrine’ (our employee code of conduct),
our ‘Backstage’ online employee experience
platform and diversity and inclusion initiatives.
HOW DOES THE BOARD ENGAGE?
• With the relaxation of Covid-19 restrictions in some
of our countries, the Executive Directors have been
increasingly able to resume site visits to our stores,
offices and distribution centres in several regions
including Italy, Germany, Spain and the USA, once
again engaging with our people ‘on the ground’
rather than remotely.
• Global town halls include an open, unscripted
Q&A session with the GLT and Executive Directors
where employees’ views can be raised and
discussed directly.
• Regional employee listening groups attended
by our CHRO, Sue Gannon, and Employee
Representative Non-Executive Director, Robyn
Perriss, provide a safe forum for employees to
raise and discuss the experiences and issues
that matter to them as employees. Feedback
from these sessions is collated into salient themes
and reported back to the Board on a confidential
‘no-names’ basis.
WHAT ARE THEIR PRIORITIES?
• Innovative, great quality, durable products.
• Value for money.
• A great end-to-end customer experience,
be it in-store or online.
• Availability of the products they want.
• Responsible sourcing and environmentally
friendly business practices.
• A product with which they have an
emotional connection.
HOW DOES THE COMPANY ENGAGE?
• Extensive research conducted by our Consumer
Insights team to identify and understand our
global customer ‘communities’, through targeted
interviews, surveys and statistical analysis.
• Annual and quarterly customer surveys provide
direct insights from consumers that enable us to
better understand how they perceive our brand
and products.
• During the year we invited a range of consumers
at the forefront of culture in activism, music, art
and fashion to attend a number of online sessions
to explore and understand their views on topics
including our brand and products.
HOW DOES THE BOARD ENGAGE?
• Consumer insights and progress in key consumer-
focused strategic projects are reported to the
Board through updates from the Strategy team.
These discussions inform future initiatives and
ensure we are focused on driving improvements
to the experience of our customers.
• Consumer interests and brand equity are factored
into the Executive Directors’ strategic targets.
More information is available in the Remuneration
report from page 147.
OUR
CONSUMERS
WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?
Progressed projects to develop our omnichannel capabilities
for the future and improve our website to enhance the overall
customer experience.
Consumer feedback on the importance of repairing and reselling
our products led to the development of the ‘ReSouled’ initiative,
which launched on a trial basis in the UK post-year-end in
April 2022.
• Where Covid-19 restrictions have relaxed
sufficiently, visits to stores in key markets by
the Executive Directors and Chairman allow
them to meet and talk to consumers directly.
Clear articulation of our customer ‘communities’ enables us to
be a more consumer-centric business, informing our brand,
retail and marketing strategies and improving customer service.
Insights from consumer touchpoints indicate that levels of brand
awareness and consumer loyalty in each of our core markets
continue to be exceptional.
For more information about Board decision-making
SEE PAGES 120 to 123
DR. MARTENS PLC ANNUAL REPORT 2022
25
STRATEGIC REPORTWHAT ARE THEIR PRIORITIES?
• Long-term collaboration.
• Prompt payment and fair terms and conditions.
• Opportunities for further growth.
• A socially and environmentally responsible
supply chain.
HOW DOES THE COMPANY ENGAGE?
• Regular supplier conferences, hosted by our
Chief Operating Officer.
• Our Supplier Code of Conduct is communicated
to all suppliers, who are required to comply with
it at all times.
• An ongoing process of regular assessment of
manufacturing facilities through periodic
inspections and improvement activities.
• Our Chief Operating Officer sits on our
Sustainability Steering Committee and our Supply
Chain team is responsible for delivering many
aspects of our sustainability strategy. Through this,
we aim to drive a sustainable, responsible supply
chain by working closely with our suppliers and
external partners.
HOW DOES THE BOARD ENGAGE?
• The Board discusses Company performance at
each Board meeting and received regular updates
on supply chain, including the work with suppliers
to unlock value and enable growth.
• Reviewed the needs of the supply chain network,
particularly in terms of increased production and
logistical capacity, in the context of our long-term
growth plans.
• The Executive Directors approved a proposal
resulting from a tender process, overseen by the
Chief Operating Officer and led by members of the
senior leadership team, to engage a new inbound
freight provider, with the objective of reducing
pressures on the Company from the rising cost
of sea-freight.
Stakeholder engagement
continued
OUR
SUPPLIERS
WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?
We continued to focus on diversifying our supply chain in light of
the Covid-19 disruption experienced during the year and worked
closely with our suppliers, ultimately delivering performance in line
with market guidance despite the challenging macro-environment.
Took steps to expand capacity in our global supply chain to
ensure the Company and our suppliers are equipped to scale up
production for the next phase of growth, including approving
the expansion of our distribution centre in the Netherlands.
We continue to work in collaboration with our Tier 1 and 2
suppliers to embed our sustainability principles across the
global supply chain.
The frequency of our supplier conferences was increased
to every six weeks during the pandemic to address the ever
changing environment.
26
DR. MARTENS PLC ANNUAL REPORT 2022
WHAT ARE THEIR PRIORITIES?
• The environmental impact of our products,
including manufacturing processes, carbon
emissions and waste.
• Use of sustainable materials.
• Diversity, equity and inclusion.
• Our contribution to society.
HOW DOES THE COMPANY ENGAGE?
• Our Sustainability Steering Committee, which
reports into the Board, oversees Dr. Martens’
sustainability strategy, which includes monitoring
the progress of sustainability initiatives across the
business in order to drive further improvements
(see highlights from the year on pages 58 and 59).
• The Company provides all employees with e-learning
and training on Human Rights and CSR themes.
• Employees are encouraged to ‘give back’ to their
local communities by granting every employee a
paid two-day volunteering allowance.
• The work of the Dr. Martens Foundation is shared
with employees via email and at global town halls
to encourage employees to participate by
nominating charities to receive grassroot grants.
HOW DOES THE BOARD ENGAGE?
• The Board has overall accountability for the
Group’s sustainability strategy and receives a
detailed update from the Sustainability team at
least annually.
• Our CEO, Kenny Wilson, chairs the Sustainability
Steering Committee and reports on its key
initiatives and activities to the Board.
• An ESG target was incorporated into the Executive
Directors’ individual strategic bonus targets,
highlighting the importance of meeting our
target sustainability KPIs and providing further
incentive for the Executive Directors to promote
consideration of ESG matters across the business.
• Formalised the Memorandum of Understanding
establishing the arm’s length relationship between
the Dr. Martens Group and the Dr. Martens
Foundation, including its status as an independent
charity and the framework for the strategic
planning of its fundraising initiatives.
DR. MARTENS PLC ANNUAL REPORT 2022
27
OUR COMMUNITY
AND ENVIRONMENT
WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?
Launched our global Diversity, Equity and Inclusion strategy,
outlining our commitments to making our workplace a fair,
more inclusive place for all, in June 2021.
Continued our focus on identifying sustainable materials for
use in our products and exploring their upscaling potential.
Our employees nominated grassroots charities that support
marginalised communities and advance social justice causes,
of which 38 received funding from the Dr. Martens Foundation.
The move to a much larger distribution centre in the
Netherlands provides job opportunities for communities
local to the area.
All of our specified leather products now come from tanneries
certified by the Leather Working Group, whilst traceability of
our leather has improved significantly.
For more information on our sustainability strategy, initiatives relating
to sustainable sourcing and materials and the Dr. Martens Foundation
SEE PAGES 62 to 86
STRATEGIC REPORTOur strategy
DELIVERING
AGAINST OUR
STRATEGY
Our strategy serves as a guiding light
for our brand. Through it, we will deliver
long-term impact...
OUR DRIVERS
DEMOCRATIC BRAND
Growing our consumer
base by harnessing the
brand’s diverse and
inclusive global appeal.
ICONIC PRODUCT
Expanding our product
offering through style
and category variations
of our iconic originals.
TRUE TO OUR HERITAGE
Underpinning trends whilst
remaining relevant to
youth culture and modern
day tribes.
A GLOBAL APPROACH
Globally consistent and
locally relevant to our
consumers in every market.
28
DR. MARTENS PLC ANNUAL REPORT 2022
S
E
I
T
I
R
O
I
R
P
R
U
O
DIRECT-TO-CONSUMER
FIRST
Build brand equity and
drive margin expansion
WHAT IT MEANS
Growing through direct-to-consumer
channels which maximise brand control
and engagement with consumers. We do
this through opening own stores and
expanding ecommerce. DTC also generates
a significantly better margin. This pillar
also includes developing a profitable resale,
repair and end of life business model.
HOW WE PERFORMED IN FY22
• Ecommerce revenue grew 11%, and by 92%
compared to FY20.
• We opened 24 new own stores, with 13 in
EMEA, seven in the USA and four in APAC.
• DTC mix increased by 6pts to 49%.
• In April 2022, following months of preparation
work, we launched our first trial in repair and
resale, initially in the UK with a third-party
partner. Early results are encouraging.
NEXT STEPS FOR FY23
• We have increased our new store growth
guidance, from 20-25 to 25-35, with the
increase driven by plans to accelerate store
expansion in the USA.
• We will work to launch further repair and resale
trials, as we assess the optimum approach
to ultimately operate this channel at scale.
OUR STRATEGY
IS UNDERPINNED
BY OUR THREE
SUSTAINABILITY
SPHERES
ORGANISATIONAL
AND OPERATIONAL
EXCELLENCE
Enable growth
and unlock value
CONSUMER
CONNECTION
SUPPORT BRAND
EXPANSION WITH B2B
Acquire new consumers
and drive loyalty
Manage B2B holistically
and purposefully
WHAT IT MEANS
We will drive our culture with a focus on
engagement and developing our people
for growth. We will build a best in class,
resilient, sustainable and scalable supply
chain. We will also continue to transform
technology into a key business enabler,
whilst strengthening organisational
resilience and information security.
WHAT IT MEANS
Our most important pillar, this encompasses
our communication with consumers and our
product strategy. We aim to inspire Rebellious
Self Expression through our brand engine.
Our product innovation is grounded in icons
and year-round relevance. We aim to lead in
sustainability through durability and innovation.
Finally, we will harness insights and a digital-first
mindset to drive cut-through marketing initiatives.
WHAT IT MEANS
We aim to partner with fewer and better B2B
partners to reach more consumers with
greater brand presence. We will improve
further our brand presentation and increase
our controlled spaces to enhance the
consumer experience. Finally, this pillar
includes our conversion market strategy,
which enables us to implement our DOCS
strategy in more geographies.
HOW WE PERFORMED IN FY22
• Our supply chain teams navigated
unprecedented supply chain disruption
due to Covid-19, with a three-month factory
lockdown in south Vietnam and a near-
doubling of shipping times, particularly
into the USA.
• We invested in our HR organisation, led by
our new CHRO, to ensure we could optimise
our talent development across the business.
• We successfully launched Hong Kong onto
our global ERP solution.
HOW WE PERFORMED IN FY22
• Continued to drive product innovation,
with the launch of Quad Neoteric, Tarian
and further growth in our sandals business,
with revenue up 23% year on year.
• Significant progress in sustainability,
read more on page 54.
• Continued to support grassroot talent
through our ‘Tough As You’ initiative.
• Ran compelling marketing campaigns
showcasing our icons and product
innovation such as WinterWair.
HOW WE PERFORMED IN FY22
• Elevated further our wholesale presence,
adding brand-enhancing accounts and
continuing to exit underperforming
accounts. This was particularly the case in
the USA, as we prioritised product within
wholesale to our strongest account partners.
• Successfully converted Italy and Iberia
to owned and operated markets, having
previously been distributor run. Read more
on pages 36 to 37.
NEXT STEPS FOR FY23
• We will continue to build and expand our
NEXT STEPS FOR FY23
• Alongside our collaborations, amplify
NEXT STEPS FOR FY23
• Drive growth in our recently converted
supply chain infrastructure, with focus on
risk management through diversification of
our source base and distribution network.
• We will implement our global ERP system
in Japan.
• Investment into omnichannel capabilities.
further our craft heritage through our
MIE category.
markets of Italy and Iberia, through own store
expansion and investment in the brand.
• Continue to invest in compelling
marketing campaigns to drive brand
and range awareness further.
• Agreed to take back control of approximately
half of our 31 Dr. Martens branded franchise
stores in Japan at the end of FY23, giving us
greater brand control in this priority market.
Planet
Product
PEOPLE
• Climate
• Operations
• Materials
• Packaging
• Lifecycle
• DE&I
• Human rights
• Community
DR. MARTENS PLC ANNUAL REPORT 2022
29
STRATEGIC REPORTOur strategy in action
GROWING
ACROSS ALL
CHANNELS
IN THE US
30
DR. MARTENS PLC ANNUAL REPORT 2022
41US stores
DALLAS – NORTH PARK
Greater opportunities
to grow direct-to-
consumer
The USA is our most established
wholesale market globally, with strong
partners and good physical real estate
in wholesale customer stores. Wholesale
allows us to grow brand awareness in
a capital light way, and increases our
customer reach.
Against this strong foundation, we are
increasingly driving our DTC business in
the USA, with a strong performance in
both ecommerce and retail seen in FY22.
We also prioritised inventory towards our
DTC channel when faced with inventory
constraints in the key Q3 peak period,
given the significantly higher margins
we generate in our own channels.
Our brand remains very underpenetrated
in the USA, with 17 pairs per thousand
population in FY22, just over half of the
level we see in the UK. This provides a
significant runway for future growth.
7
new stores
in the USA
29%
Americas revenue growth
Delivering profitable
brand beacons
Our own retail estate in the USA has
historically been focused on coastal areas,
namely the greater New York area and
California. In recent years, however, we
have been establishing a retail estate in
the high population areas of Texas and
the Mid-West around the city of Chicago.
We now have three stores in Texas and four
in the greater Chicago area, with more in
the pipeline. New store performance has
been very encouraging, and we also see a
significant increase in ecommerce traffic
and revenue in the vicinity following a store
opening. Furthermore, brand familiarity
in Texas has increased by 9pts over the
past six months, showing the success of
executing the DOCS strategy in a targeted
way in the state.
DR. MARTENS PLC ANNUAL REPORT 2022
31
STRATEGIC REPORTOur strategy in action
continued
COLLABORATING
WITH OUR SUPPLIERS
THROUGH TESTING TIMES
A third of our global production
closed due to Covid-19
For over three months in the summer
of 2021 our factories in south Vietnam,
which account for around a third of our
production, were closed due to Covid-19.
This represented a significant hit to
our capacity. We had, however, decided
to enter FY22 with higher levels of
continuity product than normal, given
the uncertain backdrop, and this decision
proved incredibly valuable as it enabled
us to fulfil some of the product shortfall
due to the factory closures. We prioritised
inventory towards our own DTC channels,
particularly during the peak Q3 trading
period, delaying the fulfilment of some
wholesale orders into Q4. We also worked
flexibly, sourcing increased product from
other suppliers wherever possible.
Further diversifying the
supply chain
Over recent years we have worked hard
to further diversify the supply chain,
moving to product multiple sourcing
wherever possible and expanding
geographical footprint. This has been
enabled both by our ongoing expansion
in production, given the growth of the
business, together with our close supplier
relationships which in many cases means
that they are willing to invest in additional
capacity in new countries. For AW22, our
Tier 1 production by geography will be
approximately 30% from south Vietnam,
22% from both north Vietnam and Laos,
10% from China, 8% from Bangladesh,
7% from Thailand and 1% from the UK.
Navigating a challenging global
shipping backdrop
Covid-19 impacts led to an unprecedented
level of disruption in the global shipping
industry and a near-doubling of global
sea freight shipping times during the year.
This was most keenly seen in shipping
times to the USA, which near-doubled
to 90-95 days. This brought with it
challenges for our business, although
the large proportion of our product which
is continuity in nature, and therefore
non-seasonal, was a significant relative
advantage. We were also relatively
protected by a new global shipping
agreement with a global shipping partner,
which limited the impact on freight costs
and helped processing through ports.
In early 2023 we intend to start sourcing
from a new third-party facility in Cambodia.
Beyond this, we are also currently evaluating
some near-shoring capacity for outer years,
particularly for the USA, which would bring
additional agility to the supply chain.
32
DR. MARTENS PLC ANNUAL REPORT 2022
Digital cutting machine
in Cobbs Lane factory
In summer 2021 we were pleased to
go live with a new digital leather cutting
machine in our Made In England factory
in Wollaston, UK. This has brought
benefits such as improved cutting
accuracy and reduced wastage, and
enables us to have a clearer view of
material quality and size. We hope to
introduce similar machinery to our
third-party suppliers in the future.
We appreciated Dr. Martens
accelerating our payment terms
during a time we needed support
the most. We very much value the
long-term relationship we have
with the brand and are proud to
produce their boots and shoes.
LEON LIANG
SHOE MAJESTY, TIER 1 SUPPLIER
HONG KONG
Benefitting from
long-term supplier
relationships
We are fortunate to have long-term and
highly collaborative relationships with our
suppliers, and we work hard to have open
communication and engagement with
them. The nature of our welted production
means that it is a relatively highly skilled
production and requires investment in
specialist machinery and skillsets. We work
with suppliers to ensure that they have the
tools and knowledge required to make our
products, and it is therefore a long-term
commitment on both sides.
Our continued double-digit growth rates
mean that Dr. Martens is an attractive
brand to partner with, as every year we
further expand our supply chain capacity
to support our growth.
The working conditions in our supply chain
are of utmost importance to us and we
work closely with our supplier partners,
including through an extensive audit
process. You can read more about this in
our sustainability section on page 70.
We approach supplier relationships with
a long-term custodian mindset. In last
year’s Annual Report we discussed not
cancelling orders through the pandemic,
and in exchange we received temporarily
extended payment terms. With some
suppliers impacted by Covid-19 restrictions
and lockdowns this year, we adopted the
same partnership mindset, and in order
to support suppliers and ensure factory
workers were paid we accelerated
payments to some suppliers during FY22.
KOENRAAD SANTENS
HEAD OF GLOBAL SOURCING
READ MORE P26
DR. MARTENS PLC ANNUAL REPORT 2022
33
STRATEGIC REPORT
Our strategy in action
continued
Amplifying
OPPORTUNITIES
FOR OUR CONSUMERS
‘Tough As You’ initiative
enlists mentors to drive
support for grassroots talent
The programme encompasses mentoring
for underrepresented artists, collectives,
and grassroots organisations, with one-to-
one industry guidance, financial aid and
wider support on offer.
The ‘Tough As You’ programme has
attracted the aid of mentors such as
singer-songwriter Mahalia, rapper Kojey
Radical, Claire Laffut, and Kelvyn Colt.
During the year-long programmes,
mentors help to open up the music
industry to marginalised groups to improve
creative access. During the year, mentors
have teamed up with charities and venues
globally to stand for change and amplify
the voices that need to be heard.
34
DR. MARTENS PLC ANNUAL REPORT 2022
Supporting
emerging and
under-represented
creative talent
As well as mentorship, the ‘Tough As You’
initiative also undertook an open call
globally to hear from those who share our
passion for a more diverse music industry
— and are already carving out opportunities
and opening doors for people from
under-represented backgrounds. The
programme offers grants up to £10,000
which goes towards empowering and
enabling those who are teaching skills to
or opening doors for young people trying
to break into the industry.
We also brought ‘Tough As You’ to several
festivals over the year including the
‘TAY Fest’ event in Milan in October 2021.
The sold-out festival offered two days of
workshops, talks and live performances,
attracting 1,200 attendees. The event
generated connection between well-
established artists, producers and
musicians, and emerging artists looking
for guidance and support to make their
breakthrough in the music industry.
55m
global reach through our
‘Tough As You’ Festival
held in Milan
DR. MARTENS PLC ANNUAL REPORT 2022
35
Working with Dr. Martens
allows me to show a
future generation what
this whole industry is like.
KOJEY RADICAL
‘TOUGH AS YOU’ MENTOR
READ MORE
WWW.DRMARTENS.COM/TOUGH-AS-YOU
STRATEGIC REPORT
Our strategy in action
continued
INVESTING
+6pts
increase in Italy brand
awareness
Successful conversion
of Italy and Iberia
At the start of FY22 we took back control
of the Italian, Spanish and Portuguese
markets, converting them from
distributor-led to directly owned and
operated. Given the potential size of the
market, our primary focus has been on
Italy. Building on lessons learnt from
previously conversions, most notably
Germany, we started the process as
early as possible in Italy, hiring the
country manager 18 months prior
to the distributor contract ending.
Ahead of the contract ending, we built an
in-country team with knowledge specific
to the Italian market. This team then led a
thorough review of the existing wholesale
account base, which led to us cutting
over 60% of wholesale accounts to
ensure that we were only partnering
with accounts which were right for
our brand and added strategic value.
We opened our first own store in Rome in
December 2020 ahead of the distributor
contract ending. This was then followed
by two more stores, in Verona and Milan,
at the end of 2021. The stores act as
profitable brand beacons, building brand
awareness and showcasing our full
product range. Alongside our stores,
we have invested heavily in in-country
marketing, such as social media activity,
physical consumer interactions, and
outdoor pop-ups, to drive brand
awareness and familiarity which have
increased by 6pts and 7pts respectively.
36
DR. MARTENS PLC ANNUAL REPORT 2022
TO DIRECTLY CONTROL
OUR BRAND, IN KEY
MARKETS GLOBALLY
NEW STORE – ROME
Conversion unlocks
multi-year growth
opportunity
Converting markets from previously
distributor-run is a multi-year growth
opportunity, and will be the primary
driver of overall EMEA growth in the
years ahead.
Conversion allows us to execute the full
DOCS strategy in a market, building the
brand, and in turn growing pairs, revenue
and profit.
Following the conversion of Italy, we
delivered an increase in constant currency
revenue of 62% in FY22, with second half
revenues growing 122%.
Conversion markets
represent a multi-year
opportunity,
underpinning EMEA
growth in the
medium term.
LORENZO MORETTI
EMEA PRESIDENT
DR. MARTENS PLC ANNUAL REPORT 2022
37
STRATEGIC REPORT
Key performance indicators
MEASURING OUR
PERFORMANCE
FINANCIAL
Revenue
£908.3m
m
3
.
8
0
9
£
m
0
.
3
7
7
£
m
2
.
2
7
6
£
FY20
FY21
FY22
What are we measuring?
Revenue arises from the
sale of products to consumers
and is stated excluding
value added tax and other
sales-related taxes.
Key associated risks
• Brand and product.
• People, culture and change.
• Supply chain.
Why is it important?
Revenue growth is crucial
for sustainable long-term
growth and is driven through
increasing the number of
pairs sold, attracting new
consumers, and retaining
existing consumers. If our
Link to strategy
EBITDA1,2
£263.0m
What are we measuring?
EBITDA1 is the Group’s key
profit measure to show
performance from operations.
Why is it important?
EBITDA demonstrates our
ability to grow cash profits and
deliver a return on our revenue.
profits were delivered
without revenue growth,
they would ultimately
be unsustainable.
Performance
Revenue increased by 18%
in FY22, driven by pairs up
10%, in line with our volume
driven growth strategy. We
achieved very strong DTC
growth, and double-digit
wholesale growth.
Performance
EBITDA1 grew by 18%, in
line with revenue growth,
with higher margins from
increased DTC mix partially
offset by increased
investment into our brand.
m
0
.
3
6
2
£
m
9
.
2
2
2
£
.
m
5
4
8
1
£
FY20
FY21
FY22
EBITDA margin1,2
29.0%
%
8
.
8
2
%
0
.
9
2
%
4
.
7
2
FY20
FY21
FY22
Key associated risks
• Brand and product.
• Supply chain.
• Financial.
Link to strategy
What are we measuring?
EBITDA1 margin expresses
EBITDA as a percentage
of revenue.
Key associated risks
• Brand and product.
• Supply chain.
• Financial.
Why is it important?
Our EBITDA margin
demonstrates how effective
we are at converting revenues
into profits, and assessing
operational performance
and efficiencies.
Link to strategy
Performance
EBITDA1 margin grew by
0.2pts, driven by higher
gross margins due to the
increase in DTC, partially
offset by annualisation
of PLC costs, increased
marketing investment
and a return to business
as usual costs as Covid-19
restrictions eased.
1. Alternative Performance Measures as defined in the Glossary on pages 247 and 248.
2. Before exceptional items.
38
DR. MARTENS PLC ANNUAL REPORT 2022
The Group monitors several key metrics to track the
financial and non-financial performance of its business.
APMs1 are used as we believe they provide additional
useful information on underlying trends. The APMs are
not defined by IFRS and therefore may not be directly
comparable with other companies’ APMs.
Link to strategy
Direct-to-consumer first
Organisational and operational excellence
Consumer connection
Support brand expansion with B2B
OUR STRATEGY P28
PBT1
£214.3m
What are we measuring?
PBT shows the Group’s
profit performance before
exceptional costs and after
financing costs.
m
3
.
4
1
2
£
.
m
0
1
0
1
£
.
m
7
9
6
£
FY20
FY21
FY22
Key associated risks
• Brand and product.
• People, culture and change.
• Supply chain.
• Financial.
Why is it important?
PBT includes depreciation,
amortisation and net
interest costs and therefore
provides another view of
our profitability. By excluding
exceptional costs we can
Link to strategy
Basic
EPS1,3
Underlying2
EPS1,3
18.1p
17.4p
p
1
8
1
.
p
4
7
1
.
p
4
.
4
1
p
8
1
1
.
p
5
7
.
p
5
3
.
FY20
FY21
FY22
FY20
FY21
FY22
What are we measuring?
EPS is profit after tax per
share in issue and indicates
how much profit a company
generates for each share of
its stock.
Why is it important?
EPS represents the earnings
achieved for each share,
and over time growth of
this metric should result in
increased shareholder value.
Key associated risks
• Brand and product.
• People, culture and change.
• Supply chain.
• Financial.
Link to strategy
illustrate the underlying
trading performance of
the business.
Performance
PBT grew by 207% on the
prior year. This was due to
the higher EBITDA, together
with no exceptional items
and reduced financing costs
following the IPO. Adjusted4
PBT grew by 43% on the
prior year.
Performance
Basic EPS increased
significantly due to the high
level of exceptional charges
incurred in FY21 as a result
of the IPO. Underlying EPS,
which better illustrates the
underlying performance of
the business, grew by 21%
due to the higher profits
achieved in the year.
Operating cash flow1,4
£208.1m
What are we measuring?
Operating cash flow1 shows
the Group’s cash from
operations, after capital
expenditure.
Why is it important?
The level of operating cash
flow generated by the
business is important in
assessing the underlying
quality of performance and
the sustainability of growth.
Performance
Operating cash flow was
very strong in the year,
representing a conversion
(as a percentage of
EBITDA) of 79%.
m
1
.
4
3
2
£
m
1
.
8
0
2
£
m
0
.
2
4
1
£
FY20
FY21
FY22
Key associated risks
• Supply chain.
• Financial.
Link to strategy
1. Alternative Performance Measures as defined in the Glossary on pages 247 and 248.
2. Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.
3. Refer to Finance Review and note 10 of the consolidated financial statements for further information on EPS and diluted EPS.
4. Before exceptional items.
DR. MARTENS PLC ANNUAL REPORT 2022
39
STRATEGIC REPORT
Key performance indicators
continued
NON-FINANCIAL
Pairs
14.1m
m
1
.
4
1
m
7
.
2
1
m
1
.
1
1
FY20
FY21
FY22
What are we measuring?
Pairs is the number of pairs
of boots, shoes and sandals
sold during the financial year,
through all channels.
Why is it important?
We have a volume-led
growth strategy given the
underpenetration of our brand,
and therefore pairs is a key
metric for our business.
Performance
In FY22 we sold 14.1m pairs,
up 10% versus FY21. The
majority of pairs continue
to be sold through our
wholesale channel.
Key associated risks
• Brand and product.
• Supply chain.
• Financial.
Link to strategy
Direct-to-consumer mix
49%
%
9
4
%
5
4
%
3
4
What are we measuring?
DTC mix shows the combined
ecommerce and retail
revenues as a percentage
of total revenue.
Why is it important?
We aim to grow DTC revenue
to at least 60% mix in the
medium term, and this metric
therefore demonstrates our
progress against this target.
Performance
DTC mix increased by 6pts
compared to FY21, with
good ecommerce growth
and a strong retail recovery
as Covid-19 restrictions
were eased.
Key associated risks
• Brand and product.
• People, culture and change.
• Supply chain.
Link to strategy
FY20
FY21
FY22
Ecommerce mix
29%
%
0
3
%
9
2
%
0
2
FY20
FY21
FY22
Own stores
158
8
5
1
5
3
1
2
2
1
FY20
FY21
FY22
What are we measuring?
Ecommerce mix shows
ecommerce revenue as a
percentage of total revenue.
Key associated risks
• Brand and product.
• People, culture and change.
• Information and cyber
security.
Why is it important?
We aim to grow ecommerce
revenue to at least 40% mix
in the medium term, and this
metric therefore demonstrates
our progress against this target.
Link to strategy
Performance
Although ecommerce mix
was marginally down
compared to FY21, it was
up 9pts compared to FY20.
On this two-year basis,
ecommerce revenues
have increased by 92%
in absolute terms.
What are we measuring?
Own stores show the total
number of retail stores the
Group directly operates globally.
Why is it important?
Increasing our store estate
drives both retail and
ecommerce revenue, and
is therefore a key driver
to increase DTC mix.
Performance
During FY22 we opened 24
new stores, with EMEA and
Americas accounting for
the majority of the increase.
Key associated risks
• Brand and product.
• People, culture and change.
Link to strategy
40
DR. MARTENS PLC ANNUAL REPORT 2022
Link to strategy
Direct-to-consumer first
Organisational and operational excellence
Consumer connection
Support brand expansion with B2B
OUR STRATEGY P28
Linkage to remuneration
Metrics directly linked
We measure profitability
both within our short-term
incentive, the Global Bonus
Scheme (GBS), and also our
Long Term Incentive Plan
(LTIP). 75% of the GBS is
assessed on stretching
adjusted PBT growth targets
and in the LTIP two-thirds is
based on Underlying EPS
growth targets. Both PBT
and EPS are comprehensive
profitability measures which
are closely aligned with
shareholder value creation.
Key drivers indirectly linked
Of the key financial drivers,
revenue growth, EBITDA,
EBITDA margin and cash flow
all help to drive profit and
long-term sustainable business
growth. Whilst these are not
directly identified as metrics
within the GBS and LTIP, they
feed into the metrics of PBT
and EPS used in our incentive
arrangements.
Pairs indicate the success of
our volume-led growth strategy.
Growing ecommerce mix,
DTC mix and opening more
own stores is also indirectly
incentivised within remuneration.
Progress against these targets,
which are more profitable
channels of revenue, will enhance
our profitability and underlying
shareholder value, when
considered alongside absolute
revenue growth.
REMUNERATION REPORT P147
DR. MARTENS PLC ANNUAL REPORT 2022
41
STRATEGIC REPORTFY22 results were very good
and the financial position and
liquidity of the Group further
strengthened.
In the prior year nearly all our own retail
stores were closed at times throughout
the year (as were a number of our
wholesale partner stores) and therefore
to provide a better picture of underlying
performance we have also compared
trading to FY20 (‘LY-1’).
Total revenue grew by 18% to £908.3m
(FY21: £773.0m) and was up 22% on a
constant currency basis. Compared to
LY-1 total revenue was up 35%. The
principal driver of growth was volume, with
14.1m pairs sold, up 10% (FY21: 12.7m pairs).
Revenue also benefitted from strong retail
recovery led by the UK and USA, driving
direct-to-customer (DTC) revenue up 34%
to £448.0m (FY21: £335.1m). This resulted
in increased DTC revenue mix of 6pts to
49%. In addition, revenue growth also
benefitted from a return to a more usual
historical level of full price DTC revenue
at around 90% mix, reflecting the high
level of continuity products we sell and
strategy of not discounting our core
iconic product ranges.
Finance review
CONTINUING TO DELIVER
GROWTH
HIGHLIGHTS
WE DELIVERED YEAR 1 IPO GROWTH TARGETS:
Revenue grew by
EBITDA grew by
18%
(CC: +22%)
18%
(CC: +28%)
EPS 18.1p up
PBT £214.3m up
417%
207%
GROWTH WAS DRIVEN BY OUR DOCS STRATEGY:
Volume led, with pairs up
DTC revenue mix of 49% up
10%
EBITDA margin
up 0.2pts to
29.0%
6pts
Highly cash generative,
cash doubled to
£228.0M
PERFORMANCE WAS PARTICULARLY STRONG GIVEN THE
IMPACT OF COVID-19
Three factories in south Vietnam closed for c. 3 months.
Significantly extended shipping lead time to USA.
Retail social distancing/capacity restrictions through year
in certain markets.
CONFIDENCE IN FUTURE
Strong brand, significant market share growth opportunity, confidence
in ability to increase price.
Order book to December 2022 strong.
Resilient supply chain with good forward visibility of factory pricing.
FY22 full year dividend proposed at 5.5p, 30% of payout ratio.
42
DR. MARTENS PLC ANNUAL REPORT 2022
Our full year performance
was strong, with revenue
growth across all
channels and DTC mix
growing, bang in line
with our DOCS strategy.
JON MORTIMORE
CHIEF FINANCIAL OFFICER
DR. MARTENS PLC ANNUAL REPORT 2022
43
STRATEGIC REPORT
Finance review
continued
Results – at a glance
Revenue
Ecommerce
Retail
DTC
Wholesale5
Gross margin
EBITDA2,3
Profit before tax
Profit before tax and exceptionals3
Diluted earnings per share (p)
Underlying earnings per share (p)7
Key statistics
Pairs sold (m)
No. of stores4
DTC mix %
Gross margin %
EBITDA margin %2,3
FY22
£m
262.4
185.6
448.0
460.3
908.3
578.8
263.0
214.3
214.3
18.1
17.4
14.1
158
49%
63.7%
29.0%
FY211
£m
% change
Actual
% change
CC6
14%
93%
38%
10%
22%
29%
28%
235.4
99.7
335.1
437.9
773.0
470.5
222.9
69.7
150.2
3.5
14.4
12.7
135
43%
60.9%
28.8%
11%
86%
34%
5%
18%
23%
18%
207%
43%
417%
21%
10%
17%
+6pts
+2.8pts
+0.2pts
Two-year basis (‘LY-1’)
FY20
136.4
165.2
301.6
370.6
672.2
401.5
184.5
101.0
113.0
7.5
11.8
11.1
122
45%
59.7%
27.4%
% change
Actual
92%
12%
49%
24%
35%
44%
43%
112%
90%
141%
47%
27%
30%
+4pts
+4.0pts
+1.6pts
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation.
3. Before exceptional items of FY22: £nil, FY21: £80.5m, FY20: £12.0m.
4. Own stores on streets and malls operated under arm’s length leasehold arrangements.
5. Wholesale revenue including distributor customers.
6. Constant currency applies the same exchange rate to the FY22 and FY21 non-GBP results, based on FY22 budgeted rates.
7. Underlying earnings per share is calculated as diluted earnings per share before taking into account exceptional items, preference share interest and prior year
tax deduction.
8. APMs are used as we believe they provide additional useful information on underlying trends.
In the prior year nearly all our own retail stores were closed at times throughout the year (as were a number of our wholesale
partner stores) and therefore to provide a better picture of underlying performance we have also compared trading to FY20 (‘LY-1’).
Total revenue grew by 18% to £908.3m (FY21: £773.0m) and was up 22% on a CC basis. Compared to LY-1 total revenue was
up 35%. The principal driver of growth was volume, with 14.1m pairs sold, up 10% (FY21: 12.7m pairs). Revenue also benefitted from
strong retail recovery led by the UK and USA, driving Direct to Customer (DTC) revenue up 34% to £448.0m (FY21: £335.1m). This
resulted in increased DTC revenue mix of 6pts to 49%. In addition, revenue growth also benefitted from a return to a more usual
historical level of full price DTC revenue at around 90% mix, reflecting the high level of continuity products we sell and strategy of
not discounting our core iconic product ranges.
Ecommerce revenue was up 11% to £262.4m (FY21: £235.4m) and was up 14% on a CC basis against a very strong period in
the prior year. Compared to LY-1, ecommerce was up 92%, representing 29% revenue mix versus 20% revenue mix in LY-1. We had a
good performance across all our priority markets, led by our in-market trading teams, in an environment where consumers steadily
rediscovered physical retail. The exception was China, which represents only 3% of Group revenue, due to the decline in the market
share of the TMall trading platform which hosts our website.
Retail revenue recovered very strongly in the year as consumers in the UK and USA in particular returned to stores. Revenue
was up 86% to £185.6m (FY21: £99.7m) and grew 93% on a CC basis. Compared to LY-1, revenue was up 12%. During the year
stores in the USA were open for the full period and stores in the UK re-opened from mid April. Both geographies experienced a good
recovery led by strong traffic growth albeit in the UK December was weaker due to Omicron concerns. Overall traffic growth across
both UK and USA remain below LY-1 partly offset by very strong in-store conversion. Continental Europe had a slower recovery
profile exacerbated by stricter social distancing restrictions for longer periods, with Germany particularly impacted. Retail remains
an important channel for us in supporting ecommerce and brand awareness and during the year we opened 24 new stores to end
the year with 158 own stores.
Wholesale revenue grew by 5% to £460.3m (FY21: £437.9m) and was up 10% on a CC basis. Compared to LY-1 revenue was
up 24%. During the year our wholesale channel was most impacted by supply chain delays and, in line with our DTC strategy, we
prioritised own ecommerce and retail channels during peak Q3 DTC trading period. As expected, wholesale had a very strong Q4
period as shipments caught up and satisfied customer orders.
44
DR. MARTENS PLC ANNUAL REPORT 2022
Gross margin improved by 2.8pts to 63.7% (FY21: 60.9%) and was mainly driven by the positive impact of increased DTC
revenue mix which improved by 6pts to 49%. In addition, in the prior year, working together with our wholesale partners, we
agreed the cancellation of certain seasonal orders due to impact of Covid-19. This enabled us to manage our brand by clearing this
product through our own ecommerce channel. This was not repeated in the current financial year and resulted in full price DTC mix
increasing to more usual levels of around 90%.
During the year our supply chain cost per pair only increased 1% on a CC basis despite increases in shipping costs and other
inflationary pressures. We achieved this very good result from a combination of duty related efficiencies (mainly from reducing
reliance on product manufactured in China) and fixed seasonal factory contracts negotiated approximately six to nine months
before a season is sold through. We have set factory prices for AW22 season (to December 2022) at +6% vs AW21 and, recently
agreed SS23 season (to June 2023) also at +6% vs SS22 season.
Operating expenses increased by 28% to £315.8m (FY21: £247.6m) as follows:
£m
Staff costs:
Underlying
PLC/LTIP
Other operating expenses
% Revenue:
Staff (underlying)
Other
Total
FY22
121.5
11.1
132.6
183.2
315.8
13.4%
20.2%
34.7%
FY211
% change
106.7
2.9
109.6
138.0
247.6
13.8%
17.8%
32.1%
14%
n/a
21%
33%
28%
+0.4pts
-2.4pts
-2.6pts
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
Included in staff costs was £5.9m in relation to annualisation of PLC related costs and incremental headcount in relation to our
new independent NEDs and strengthening of our Group Finance and Legal functions (FY21: £2.2m) and the charge of £5.2m
(FY21: £0.7m) in relation to LTIP annualisation of the IFRS 2 charge. Other operating costs increased by 33% and was mainly due to
increased marketing spend (due to the strategic decision to increase spend by 0.5pts of revenue per annum), higher volume related
third-party logistics costs of our distribution centres, and return to more business as usual spending post Covid-19 (represented by
travel, commissions, training and IT development activity).
Exceptional costs in the year were £nil. In the prior year, exceptional costs were £80.5m and all related to the IPO which took place
on 29 January 2021.
EBITDA grew by 18% to £263.0m (FY21: £222.9m) and was up 28% on a CC basis. The principal reason for growth was a
combination of volume and improved DTC mix. EBITDA margin improved by 0.2pts to 29.0% (FY21: 28.8%) as follows:
FY21
Gross margin
Annualisation1
Marketing
Return to business as usual
FY22
1. Represented by PLC related costs and IFRS 2 share-based payments.
% pts
28.8%
+2.8pts
-0.9pts
-0.5pts
-1.2pts
29.0%
DR. MARTENS PLC ANNUAL REPORT 2022
45
STRATEGIC REPORTFinance review
continued
Analysis by half year
The second half of the year was strong with revenue up 18% to £538.4m (FY21: £454.8m) and EBITDA up 28% to £174.2m
(FY21: £136.6m). This was a pleasing result given the impact of Covid-19 on supply chain which resulted in us targeting higher
margin DTC revenue in peak DTC Q3 period and then shipping wholesale customers their orders in Q4.
Revenue:
Gross margin
Opex
EBITDA
Key statistics
Ecommerce
Retail
DTC
Wholesale
Pairs sold
DTC mix %
Gross margin %
EBITDA %
FY22
82.6
65.9
148.5
221.4
369.9
226.6
(137.8)
88.8
6.3
40%
61.3%
24.0%
First half
Second half
FY21
% change
FY22
FY21
% change
75.3
34.3
109.6
208.6
318.2
186.3
(100.0)
86.3
5.6
34%
58.5%
27.1%
10%
92%
35%
6%
16%
22%
-38%
3%
13%
+6pts
+2.8pts
-3.1pts
179.8
119.7
299.5
238.9
538.4
352.2
(178.0)
174.2
7.8
56%
65.4%
32.4%
160.1
65.4
225.5
229.3
454.8
284.2
(147.6)
136.6
7.1
50%
62.5%
30.0%
12%
83%
33%
4%
18%
24%
-21%
28%
10%
+6pts
+2.9pts
+2.4pts
The Group typically generates approximately 60% revenue in the second half reflecting the peak Q3 DTC trading period and, as a
result of stronger gross margin structure of DTC compared to wholesale, EBITDA margins are much higher in the second half of the
year. In the second half, DTC revenue mix was +6pts resulting in second half EBITDA margin of 32.4%, 8.4pts higher than first half,
as expected. The following table explains the year-on-year movement by half:
FY21 EBITDA margin
Gross margin
Annualisation
Marketing
Return to business as usual1
(Decrease)/increase
FY22 EBITDA margin
1. Includes inflation.
First half
Second half
Full year
27.1%
30.0%
28.8%
+2.8pts
+2.9pts
+2.8pts
-1.3pts
-1.5pts
-3.1pts
-3.1pts
-0.5pts
–
–
-0.9pts
-0.5pts
-1.2pts
+2.4pts
+0.2pts
24.0%
32.4%
29.0%
Exchange translation
The profit and loss figures are prepared on an average actual currency basis for the year. These exchange rates are calculated
monthly and applied to revenue and profits generated in that month, such that the actual figures translated across the year are
dependent upon monthly trading profiles as well as exchange movement. In addition, all distributor revenues are invoiced in US$.
To aid comparability of underlying performance we have also calculated constant currency performance. These are calculated by
translating non-UK revenue and profits at the same exchange rate year on year.
The major exchange rates that impact the Group are £/$, £/€ and £/¥. The following table summarises average exchange rates used
in the year:
H1
H2
FY
FY22
1.39
1.34
1.37
£/$
FY21
1.26
1.35
1.31
%
10%
-1%
5%
FY22
1.17
1.19
1.18
£/€
FY21
1.12
1.13
1.12
%
4%
5%
5%
FY22
152
154
153
£/¥
FY21
135
142
139
%
13%
8%
10%
46
DR. MARTENS PLC ANNUAL REPORT 2022
Change in accounting policy – cloud-based accounting
In March 2021 the International Financial Reporting Standards Interpretation Committee (IFRIC) published a decision in relation
to accounting for software intangibles and customisation and configuration costs of cloud computing arrangements. As a result
of this the Group has changed its capitalisation policy in relation to customisation and configuration costs resulting in a prior year
restatement (in accordance with IAS 8) summarised below and described in more detail in note 2.14. The change has £nil impact
on cash.
£m
Revenue
EBITDA
Profit before tax
Profit for the year
EPS (p) (diluted)
Cash
FY21
reported
773.0
224.2
70.9
35.7
3.6p
113.6
Change in
policy
–
(1.3)
(1.2)
(1.0)
(0.1p)
–
FY21
restated
773.0
222.9
69.7
34.7
3.5p
113.6
The Directors consider EBITDA as the most appropriate indicator of underlying performance of the Group and year-on-year trends.
Region analysis
The results can be further analysed by region as follows:
£m
Revenue:
EBITDA2:
EMEA
Americas
APAC
EMEA
Americas
APAC
Support costs3
EBITDA margin by region: EMEA
Americas
APAC
Total
% change
% change
FY22
FY211
398.5
382.7
127.1
908.3
143.8
120.0
32.6
(33.4)
335.6
295.8
141.6
773.0
115.3
91.9
39.7
(24.0)
263.0
222.9
Actual
19%
29%
-10%
18%
25%
31%
-18%
-39%
18%
CC
23%
33%
-5%
22%
38%
36%
-9%
-46%
28%
36.1%
31.4%
25.6%
29.0%
34.4%
31.1%
28.0%
+1.7pts
+0.3pts
-2.4pts
+3.8pts
+0.6pts
-1.2pts
28.8%
+0.2pts
+1.3pts
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation, amortisation and exceptional items.
3. Support costs represent group related support costs not directly attributable to each region’s operations and including Group Finance, Legal, Group HR, Global
Brand and Design, Directors and other group only related costs and expenses.
DR. MARTENS PLC ANNUAL REPORT 2022
47
STRATEGIC REPORTFinance review
continued
EMEA
Revenue grew by 19% to £398.5m (FY21: £335.6m) and was up 23% on a CC basis. Ecommerce grew against a particularly
strong prior period with good growth across all our priority markets. Our retail stores re-opened in the year with UK stores opening
through April and Continental Europe stores opening through May and June. UK stores experienced the strongest recovery in
trading with improving traffic (though still below LY-1) and very strong in store conversion, growing steadily through the year, except
for the peak trading month of December, when stores were open but traffic was very weak due to Government advice to work from
home due to Omicron variant. Retail recovery in Continental Europe followed a similar path to UK albeit at a much slower pace due
to the timing of relaxation of social distancing measures. Our German store recovery was further impacted by lower vaccination
rates in the country, resulting in relatively tighter restrictions, for a longer period.
We opened 13 new stores in the year including 5 in Germany, 3 in France, 2 in Italy and our first store in Spain. We successfully
completed the conversion of Italy, Spain and Portugal from distributor to directly operated markets with the former growing
revenues by 62% on a CC basis FY22 and 122% in the second half. We saw good growth in Germany as we continued to unlock
the multi-year growth opportunity following conversion.
EBITDA was up 25% to £143.8m (FY21: £115.3m) and up 38% on a CC basis.
Americas
Revenue grew by 29% to £382.7m (FY21: £295.8m) and was up 33% on a CC basis. Ecommerce was very strong (against a
strong comparator) and our retail stores were open throughout the year. Retail recovery followed a similar profile to UK stores with
traffic improving (but still behind LY-1) and very strong in-store conversion. During the year we opened 7 new stores, in Texas (our
third store in this state), LA, Chicago, Cincinnati, Philadelphia, Columbus and Seattle. Wholesale was particularly impacted by supply
chain delays and our decision to prioritise DTC channels in Q3 and was also compounded by delays at port. As we expected we had
a very strong Q4 period as we caught up shipments and delivered customer orders.
EBITDA was up 31% to £120.0m (FY21: £91.9m) and up 36% on a CC basis.
APAC
The region was particularly impacted by Covid-19 during the year including very strict social distancing and lockdowns which
have recently been relaxed, with China continuing to experience severe lockdowns. This resulted in revenue declining by 10%
to £127.1m (FY21: £141.6m) and down 5% on a CC basis. On a CC basis all markets grew with the exception of China.
Japan, which is our largest market in the region and also predominantly retail, had reasonable growth with robust retail recovery in
H2 (despite Omicron related restrictions) following similar patterns to western markets. Australia (our largest distributor market in
the region) saw shipments catch up in H2 with the year marginally ahead. China, which represents a fifth of APAC revenue and 3%
of Group revenue, was impacted by a combination of strict Covid-19 lockdowns in certain cities throughout the year (ending the year
with Shanghai in lockdown) and weak trading on TMall (which hosts our website) due to a decline in popularity of that platform.
EBITDA was down 18% to £32.6m (FY21: £39.7m) and down 9% on a CC basis as we invested in people and capacity in
Shanghai (including two own stores), region infrastructure in Hong Kong, successfully launching Hong Kong onto our global ERP
solution in December and also began investment in Japan ahead of planned ERP implementation later in FY23.
Support costs
Group support costs were up 39% to £33.4m (FY21: £24.0m), mainly due to the annualisation of PLC/LTIP costs. Excluding these
costs, support costs increased by 14%.
48
DR. MARTENS PLC ANNUAL REPORT 2022
Retail development
During the year, we opened 24 (FY21: 18) new own retail stores (via arm’s length leasehold arrangements) as follows:
EMEA:
Americas
APAC:
UK
Germany
France
Italy
Other
China
Japan
South Korea
Hong Kong
31 March
2021
Opened
Closed
31 March
2022
34
10
11
1
12
68
34
–
22
5
6
33
2
5
3
2
1
13
7
2
–
2
–
4
(1)
–
–
–
–
(1)
–
–
–
–
–
–
35
15
14
3
13
80
41
2
22
7
6
37
Total
135
24
(1)
158
The Group also trades from 37 (FY21: 49) concession counters in department stores in South Korea and a further 191 mono branded
franchise stores around the world with 87 in China (FY21: 85), 31 in Japan (FY21: 32), 18 across Australia and New Zealand (FY21: 11),
46 across other South East Asia countries and the balance in EMEA.
Leases
The Group operates its own retail stores via arm’s length leasehold arrangements (apart from two stores that are freehold) and also
leases two DCs and its offices. The lease for the DC in Portland, USA, ends in October 2022 and will not be renewed, with capacity
transferred to a new 3PL facility in LA. The second leased DC is in UK with 7 years to lease end. At 31 March 2022, the average lease
term remaining across all property related leases to end of term was 5.1 years (FY21: 4.3 years), and only 3.4 years (FY21: 2.9 years)
to tenant only break. The annual rent commitment was £24.9m (FY21: £22.7m) and undiscounted total lease commitment was £127.3m
(FY21: £97.0m), reducing to £84.6m (FY21: £65.1m) to lease break.
At 31 March 2022 under IFRS 16 accounting rules, the Group has right-of-use (‘ROU’) assets of £105.5m (2021: £77.4m) and lease
liabilities of £112.9m (FY21: £84.8m). As described in the Viability and Going Concern statements, we reviewed all stores for
impairment and concluded one store had future cash flows lower than the ROU and accordingly expensed a £0.2m impairment
charge. This was due to a decision to exercise a break clause and relocate this store to a better location.
Earnings
The following table analyses the results for the year from EBITDA to profit before tax.
£m
EBITDA2
Exceptional items
Depreciation and amortisation
Foreign exchange gains
Net interest cost on bank debt
Non-cash interest on preference shares
Amortisation of loan issue costs/interest on lease liabilities
Profit before tax
Tax
Earnings
FY22
FY211
% change
263.0
222.9
–
(36.9)
3.2
(10.3)
–
(4.7)
214.3
(33.1)
181.2
(80.5)
(34.9)
3.8
(6.5)
(28.5)
(6.6)
69.7
(35.0)
34.7
18%
n/a
(6%)
(16%)
(58%)
n/a
29%
207%
5%
422%
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation, amortisation and exceptional items.
DR. MARTENS PLC ANNUAL REPORT 2022
49
STRATEGIC REPORTFinance review
continued
The Group grew profit before tax by 207% to £214.3m (FY21: £69.7m) with profit after tax of £181.2m (FY21: £34.7m).
The Group’s net interest cost on bank debt was £10.3m (FY21: £6.5m). The increase compared to prior year was due to the
refinancing and increase in bank loans which took place on 29 January 2021. The interest charged of £10.3m is made up of interest
on bank loan of £8.1m, charge in relation to undrawn facilities of £1.7m and the remaining £0.5m relates to other fees and charges.
In addition we incurred amortisation of loan issue costs and interest on lease liabilities of £4.7m. Non-cash interest on preference
shares was £nil (FY21: £28.5m) as all preference shares were redeemed in full during the prior year refinancing.
The tax charge was £33.1m (FY21: £35.0m) with an effective tax rate of 15.4% which is lower than the UK corporate tax rate of
19.0% and mainly due to a prior year adjustment to tax charges. Excluding the prior year adjustment the effective tax rate was
19.5%. The prior year adjustment was principally in relation to bonus payments paid to all staff following the IPO which were treated
as non-deductible in FY21. However, following a similar tax case and subsequent tax counsel advice a deduction has been taken.
The following table analyses the tax charge:
UK effective tax rate
Non-UK tax rate differences
Non deductible expenses
Share-based payments
Before prior year adjustment
Prior year adjustments
Reported tax rate
%
19.0%
+0.5pts
+0.2pts
-0.2pts
19.5%
-4.1pts
15.4%
We make a significant contribution to the public finances in all our markets and take seriously our responsibility to the wider society
through the payment of taxes and other government revenue-raising mechanisms. In FY22, this totalled £138.4m, either directly or
indirectly, to various governments.
Earnings per share was 18.1p (FY21: 3.5p) and adjusted earnings per share (excluding exceptional items of nil) was 18.1p
(FY21: 11.5p). For future comparability purposes we have also calculated an underlying EPS figure of 17.4p (FY21: 14.4p) which
excludes exceptional items together with legacy financing costs of preference shares and the prior year tax adjustment. The
following table summarises these EPS figures:
Earnings per share
Exceptionals per share
Add back exceptionals per share
Adjusted earnings per share2
Legacy financing per share
Prior year tax deduction per share
Add back normalised costs per share
Underlying earnings per share3
Basic
Diluted
Basic
Diluted
Basic
Diluted
FY22
pence
18.1
18.1
–
18.1
18.1
–
(0.7)
17.4
17.4
FY211
pence
3.5
3.5
8.0
11.5
11.5
2.9
–
14.4
14.4
% change
417%
417%
n/a
57%
57%
n/a
n/a
21%
21%
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Adjusted earnings per share is calculated on adjusted profit after tax, being profit after tax and before exceptional items (see note 4 for details of exceptional items).
3. Underlying earnings per share is calculated before taking into account exceptional items, preference share interest and prior year tax deductions.
EPS and diluted EPS for the current and prior year are presented as the same amount due to the minimal dilutive impact of share
options on the total diluted share number.
50
DR. MARTENS PLC ANNUAL REPORT 2022
Dividends
In line with our progressive dividend policy and recognising the strong year end cash position, the Board has approved, and
the Company has proposed a final dividend of 4.28p per share (FY21: nil pence). This will bring the total interim and final
dividend for FY22 to £55.0m (5.5p), calculated as a 30.4% payout ratio. Subject to approval at the AGM on 14 July 2022, the
dividend will be paid to shareholders on the register as at 10 June 2022 with payment on 19 July 2022.
£m
Earnings
FY22 Interim dividend (declared and paid): 1.22p
FY22 Final dividend (proposed): 4.28p
FY22 Total dividend (paid and proposed): 5.50p
FY22
181.2
FY211
34.7
12.2
42.8
55.0
–
–
–
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
The Board has adopted a progressive dividend policy which is unchanged at 25% to 35% of earnings payout. The policy takes
into consideration the characteristics of our business, our expectations for future cash flows and our plans for organic investment
in innovation and productivity. We intend to pay dividends twice a year following the normal in-year trading profile.
Operating cash flow
Operating cash flow is summarised below:
£m
EBITDA2
Change in net working capital3
Share-based payments
Capital expenditure
Operating cash flow4
Operating cash conversion4
FY22
FY211
263.0
222.9
(35.1)
5.2
(25.0)
208.1
79%
27.8
0.7
(17.3)
234.1
105%
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation, amortisation and exceptional items.
3. Working capital per the consolidated statement of cash flows, less exceptional items of £7.5m (FY21: £6.1m).
4. Alternative Performance Measures as defined in the Glossary on pages 247 and 248.
Operating cash generation was strong in the year at £208.1m (FY21: £234.1m) representing a cash conversion of EBITDA of 79%
(FY21: 105%). In the year the increase in working capital was mainly increased inventories as we returned to more normal inventory
levels post Covid-19 and higher trade debtors due to much stronger Q4 shipments to wholesale customers following supply chain
disruption. Trade debtor days remain in line with previous year at 42 days. In prior year cash flow was unusually strong due to the
impact of Covid-19 on inventory and trade debtors.
Capex was £25.0m (FY21: £17.3m) and represented 2.8% of revenue (FY21: 2.2%) and was higher than the prior year mainly due
to the resumption of retail store openings and certain larger IT related projects that had previously been delayed. Spend included
£8.7m on new stores, IT and ecommerce spend of £10.0m and supply chain and plant and equipment spend of £6.3m. Capex was
lower than guidance due to timing of spend on certain IT related projects.
DR. MARTENS PLC ANNUAL REPORT 2022
51
STRATEGIC REPORTFinance review
continued
Net cashflow after interest
Net cashflow after interest costs is summarised below:
£m
Operating cash flow1
Net interest paid
Payment of lease liabilities
Taxation
Free cashflow before exceptional items
Proceeds from new bank borrowings
Exceptional items2
Preference share redemption
Net bank borrowings and facility repayments
Dividends paid
Net cash flow
Opening cash
Net cash foreign exchange
Closing cash
FY22
FY21
208.1
(10.8)
(24.0)
(41.2)
132.1
–
(7.5)
–
–
(12.2)
112.4
113.6
2.0
228.0
234.1
(7.4)
(23.8)
(33.1)
169.8
300.0
(27.0)
(341.4)
(92.7)
–
8.7
117.2
(12.3)
113.6
1. Operating cash flow and free cash flow are Alternative Performance Measures defined in the Glossary on pages 247 and 248.
2. All exceptional items paid were in relation to the IPO and refinancing event.
At 31 March 2022 the Group had cash of £228.0m compared to cash at 31 March 2021 of £113.6m. During the year the Group
had a net cash inflow of £112.4m (after a dividend payment of £12.2m) driven by good cash collection and EBITDA cash conversion
through the year.
Funding
The Group is funded by cash, bank debt and equity. Further details on the capital structure and debt are given in note 18 of the
Financial Statements. The Group bank debt is carried in Euros to reflect excess Euros the Group generates from trading in
Continental Europe to fund interest costs (with US dollar revenue generated broadly funding US dollar purchases of inventory
and GBP generated broadly funding GBP related costs).
The group financing arrangements have a total net leverage covenant test every 6 months. The total net leverage covenant test is
calculated with a full 12 months of trailing EBITDA and net debt inclusive of IFRS 16 lease liabilities. At 31 March 2022, the Group had
total net leverage of 0.7 times giving us a significant headroom against our covenant test. If this test is calculated using average
cash throughout the year (reflecting the Group’s intra-year cash swing), average gearing was approximately 1 times.
Pensions
Dr. Martens Airwair Group Limited and Airwair International Limited (subsidiaries of the Group) operate a defined benefit pension
scheme in the UK, which was closed to new members in 2002, and provides both pensions in retirement and death benefits to
members. At the most recent triennial valuation date (June 2019), on an actuarial funding valuation basis as agreed with the
Trustees, the scheme had assets with a value of £65.4m and estimated future liabilities (technical provisions) of £60.6m, resulting
in a surplus of £4.8m.
A detailed description of all pension commitments including the IAS 19 accounting valuation (which is prepared on a different
valuation basis of liabilities to the actuarial funding valuation basis, the latter being used to agree with the pension trustees whether
cash attributions are or are not required to be made and the former being purely for accounting purposes) is given in note 29 to the
accounts. The surplus under the scheme is not recognised as an asset benefitting the Group on the balance sheet on the basis that
the Group is unlikely to derive any economic benefits from that surplus. At 31 March 2022 the scheme has assets of £68.6m
(31 March 2021: £67.8m).
The Group also operates a defined contribution scheme for its employees and during the year the Group contributions to this
scheme were £6.0m (FY21: £5.8m). At 31 March 2022 this scheme had assets of £20.4m (31 March 2021: £15.5m).
52
DR. MARTENS PLC ANNUAL REPORT 2022
Balance sheet
The balance sheet is summarised below:
£m
Freeholds
Right-of-use assets
Other fixed assets
Working capital
Deferred tax
Operating net assets
Goodwill
Cash
Gross bank debt
Unamortised bank fees
Lease liabilities
Net assets
31 March
2022
6.1
105.5
53.6
78.5
9.6
253.3
240.7
228.0
(285.6)
4.7
(112.9)
328.2
31 March
2021
6.1
77.4
45.4
25.5
7.4
161.8
240.7
113.6
(287.5)
5.9
(84.8)
149.7
The working capital balance of £78.5m (FY21: £25.5m) predominantly reflects inventory of £123.0m (FY21: £101.5m), trade and other
receivables of £85.6m (FY21: £59.4m), trade and other payables of £134.7m (FY21: £133.0m) and other items (derivatives, tax and
provisions). The increase in working capital was mainly increased inventory and debtors, resulting from increased sales to wholesale
customers and bringing in additional inventory ahead of the coming seasons.
Equity of £328.2m can be analysed as follows:
Share capital
Hedging reserve
Merger reserve
Non-UK translation reserve
Retained earnings
Equity
£m
10.0
(0.1)
(1,400.0)
7.0
1,711.3
328.2
Included in retained earnings is distributable reserves of £1,694.6m of which Dr. Martens plc (the Company) has distributable
reserves of £1,389.8m.
JON MORTIMORE
CHIEF FINANCIAL OFFICER
31 May 2022
DR. MARTENS PLC ANNUAL REPORT 2022
53
STRATEGIC REPORTSustainability
A Sustainable
Approach
AT DR. MARTENS, WE ARE
COMMITTED TO LEAVING
THINGS BETTER THAN
WE FOUND THEM.
54
DR. MARTENS PLC ANNUAL REPORT 2022
In last year’s Annual Report, we set out
Dr. Martens long-term sustainability
Commitments. Since then, we have been
working to embed our Commitments
through our new Planet, Product, People
sustainability strategy.
The Dr. Martens Sustainability team
act as champions for sustainability
throughout the business. As the subject
matter experts, they work across teams
to support the business functions in
embedding sustainable practices.
This year, alongside our sustainability
update, we are reporting our findings
against the Task Force on Climate-related
Financial Disclosures (TCFD) framework
for the first time, which gives an overview
of our carbon risks and opportunities. We
also continue to align our Sustainability
report against the Sustainability
Accounting Standards Board (SASB)
reporting standards.
Our efforts to drive the sustainability
strategy are supported by ongoing
engagement with stakeholders to ensure
we remain responsive to their priorities
and concerns (page 22).
As we continue on our journey, we remain
focused on identifying and acting on the
opportunities where we can add value.
This is with the ultimate ambition to leave
things better than we found them.
OUR TCFD DISCLOSURES P90
SASB REFERENCE TABLE P88
EMBEDDING SUSTAINABILITY IN THE DOCS STRATEGY
More broadly, we are working to
integrate sustainability across all parts
of the business. In 2022, we updated our
DOCS corporate strategy to help ensure
that sustainability is embedded across
the relevant pillars. Previously, our
sustainability strategy sat within the
‘Consumer Connection’ pillar.
The movement of sustainability into
more business areas and projects is not
only symbolic, it will help ensure that
sustainability becomes an operational
requirement for all functions delivering
our Commitments.
DOCS STRATEGY P28
D O C S
IN THIS SECTION
A message from our sustainability leadership
Achievements in FY22
Our sustainability strategy
Mapping our Commitment to the SDGs
Planet
Climate
Operations
Product
Materials
Packaging
Lifecycle
People
DE&I
Human rights
Community
Governance
SASB reference table
56
58
62
64
65
66
69
73
74
77
78
80
81
84
85
87
88
DR. MARTENS PLC ANNUAL REPORT 2022
55
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
KENNY WILSON
CHIEF EXECUTIVE OFFICER
TUZE MEKIK
HEAD OF SUSTAINABILITY
EMILY REICHWALD
GENERAL COUNSEL, COMPANY SECRETARY,
SUSTAINABILITY GLT LEAD
A MESSAGE
FROM OUR
SUSTAINABILITY
LEADERSHIP
56
DR. MARTENS PLC ANNUAL REPORT 2022
We’re making the
changes that are
needed today,
whilst also investing
in the future
of the business.
OUR
SUSTAINABILITY
JOURNEY
SO FAR :
JULY
2019
Launched DM’s first
sustainability strategy
internally
AUG
2021
Kicked off the carbon
and climate project and
began planning for the other
sustainability roadmap
workshops
At Dr. Martens, we take our
responsibility to the planet
and our people seriously.
Over the past year, we have
been working hard to set
ourselves up for success, with
our guiding principle being
“to leave things better than
we found them.”
Our vision for a business with sustainability
at its core is clear in the development of our
business strategy, DOCS – as sustainability
now underpins the wider strategy as
an integral theme running throughout.
This year, we carried out extensive internal
stakeholder engagement to launch
our new sustainability strategy – Planet,
Product, People – and to develop the
detailed roadmaps towards achieving
our long-term Commitments.
Taking action to limit our climate impact
has been at the forefront of our approach
this year. The urgency of the situation
has only been further highlighted by
the recent Intergovernmental Panel on
Climate Change report. Our major focus
has been to build the internal expertise
and baseline our operational and full
value chain emissions. Identification
of our carbon impact areas has
underpinned the development of our
future plans.
Since we published our last report, we
have also seen great progress in other
areas. We achieved our goal to source
100% of our leather from Leather Working
Group tanneries, our core shoe box
design has been optimised to use 25%
less material, and we have been working
to launch our first repair for resale trial –
ReSouled. We’re making the changes that
are needed today, whilst also investing
in the future of the business.
We hope you enjoy this – our second
Sustainability report – which provides an
update on our progress throughout FY22.
KENNY WILSON
CHIEF EXECUTIVE OFFICER
EMILY REICHWALD
GENERAL COUNSEL, COMPANY
SECRETARY, SUSTAINABILITY GLT LEAD
TUZE MEKIK
HEAD OF SUSTAINABILITY
NOV
2020
Kicked off DM’s
materiality assessment
JAN
2021
Dr. Martens plc IPO
JUL
2021
DM’s first Sustainability
report and launch of new
long-term Commitments
MAR
2021
Materiality
assessment concludes
Kicked off workshops to
develop the roadmaps to
achieve our Commitments
Adopted DM’s new
sustainability strategy –
Planet, Product, People
NOV
2021
JAN
2022
DR. MARTENS PLC ANNUAL REPORT 2022
57
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
ACHIEVEMENTS
General
D
O C S
Sustainability integrated
into the DOCS business
strategy
Launch of our new
sustainability strategy
– Planet, Product, People
Developed the roadmaps to help
us achieve the sustainability
Commitments outlined in our
Annual Report last year
Product
Optimised our core
shoe box design
to use 25% less
material
100%
of our leather was sourced
from Leather Working
Group certified tanneries
Developed ReSouled,
our repair for resale
business model trial1
1. To be launched in April 2022.
2. Audit results above 75% scoring, in line with Intertek Workplace Conditions Assessment scoring methodology.
58
DR. MARTENS PLC ANNUAL REPORT 2022
In FY22
Planet
Assessed our
Scope 1, 2, and 3
carbon emissions
Committed to the
Science Based Targets
initiative (SBTi) 1.5˚C
trajectory
People
100%
of our Tier 1 suppliers
achieved the highest
rating in the CSR audit2
Launched our
DE&I strategy
Our Made In England
apprenticeship scheme
entered its tenth year
The Dr. Martens Foundation
donated
£735,830
to 41 organisations working
to advance social justice
DR. MARTENS PLC ANNUAL REPORT 2022
59
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
MATERIALITY ANALYSIS SUMMARY
In 2021, we concluded an in-depth materiality assessment to identify the environmental and social issues that are most significant to
Dr. Martens. This work formed the basis for the development of our long-term sustainability Commitments, and it enables us to focus
our resources and efforts in the areas where we can make the most impact.
Manage and engage:
These are the areas we
will actively manage.
Excel in: These are
our core areas of focus
where we want to excel.
3
6
10
7
4
16
17
13
5
2
9
18
1
12
11
20
14
19
Build and embed: These
are the areas we will
manage efficiently and
effectively, building
best practice into our
business as usual.
SIGNIFICANCE OF DR. MARTENS IMPACT
15
8
S
R
E
D
L
O
H
E
K
A
T
S
O
T
E
C
N
A
T
R
O
P
M
I
Maintain expected
position: These are the
areas where we have less
impact. We will ensure
we are keeping up with
industry expectations
and maintaining risk
management measures.
Key areas
Areas to manage and maintain
THE MATERIALITY ANALYSIS HELPED US DETERMINE KEY AREAS
WHICH FORMED THE BASIS OF OUR COMMITMENTS:
2 Land, biodiversity and ecosystems impacts
6 Innovation in design and sustainable materials.
13 Waste management (reduction and recycling).
of raw material production.
7 Chemicals management and product
16 Diversity, equity and inclusion.
3 Environmental impacts from supply chain
compliance (product safety).
19 Volunteering, charitable support and
manufacturing processes.
4 Modern slavery, human rights and labour
rights in the supply chain.
5 Circular economy (resource efficiency,
durability, repair, end of life).
OTHER AREAS TO MANAGE AND MAINTAIN
1 Animal welfare.
8 Local procurement.
12 Air and water management and impacts.
14 Store concept: resource efficiency
and sustainable materials.
9 Packaging materials and design.
local communities.
10 Responsible treatment of suppliers.
11 Energy and climate (Net Zero and climate risk).
15 Job creation, human capital and employee
development.
17 Pay, employee wellbeing and benefits.
18 Occupational health and safety.
20 Economic and social development
in supply chain communities.
60
DR. MARTENS PLC ANNUAL REPORT 2022
Developing the roadmaps:
Starting in November 2021, we held
five workshops, facilitated by a
specialist external sustainability
consultant and involving more than
40 internal stakeholders, to develop
roadmaps which would help us on the
journey to achieve our Commitments.
The purpose of these sessions was to
engage the right stakeholders from the
business with our new sustainability
strategy and to develop clear next
steps. We also needed to capture and
continue the momentum of the
existing sustainability initiatives from
the previous five pillar strategy.
Each roadmap includes:
• Milestone plans for each workstream
with actionable next steps.
• Key performance indicators (KPIs)
to help track progress towards our
Commitments.
• Delivery dependencies and risks to
support with successful delivery.
By March 2022, we had
completed roadmaps across
the following key areas:
CLIMATE
OPERATIONS
Supplier practices.
Waste.
Chemicals.
MATERIALS
Sustainable materials.
Leather.
Deforestation.
PACKAGING
Sustainable packaging.
LIFECYCLE
Useable life.
End of life.
In parallel, we have been working with the
Carbon Trust to map our carbon emissions
and develop our Net Zero Commitment
(page 66). In March 2022, the Climate
roadmap was aligned and integrated
across the wider strategy structure.
In FY23 we will begin to implement the
roadmaps as we progress towards our
long-term Commitments.
We also continued with work across the
additional key areas identified in our
materiality assessment of ‘Modern slavery,
human rights and labour rights in the
supply chain’ (page 84) and ‘Volunteering,
charitable support and local communities’
(page 85). For both of these areas we have
been developing our approach outside of
the roadmapping process.
The DE&I team have also been working to
develop the DE&I strategy, which launched
in May 2021. Find out more on page 81.
K PI DE V E L OP M E N T:
As part of the roadmapping process
we developed KPIs for which we
are aiming to report baseline data
in upcoming reports. Some of
these include:
• Percentage (%) of Tier 1
suppliers with an environmental
certification.
• Percentage (%) of vegan range with
upper material that meets DM’s
sustainable material standards.
• Percentage (%) of packaging
materials meeting DM’s
sustainable materials standards.
A key short-term focus is to
implement the necessary data
systems to accurately monitor
progress against our KPIs.
LINKING EXECUTIVE
REMUNERATION TO
OUR SUSTAINABILITY
COMMITMENTS:
Our executive bonuses are linked to
ESG performance targets. In FY22,
the strategic element of the executive
bonus was linked to the successful
delivery of the sustainability
roadmaps and DE&I strategy.
Find out more in our Remuneration
report on page 147.
DR. MARTENS PLC ANNUAL REPORT 2022
61
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
OUR SUSTAINABILITY
STRATEGY
Developing Planet, Product, People:
In 2022, we launched our new Planet,
Product, People sustainability strategy.
This captures our eight key areas which
were based on the material issues identified
in the materiality analysis (page 60).
The ultimate success of our sustainability
approach requires efficient cross-functional
collaboration. The new Planet, Product,
People sustainability strategy will help
facilitate a more integrated approach to
our sustainability management, supported
by coordinated internal engagement.
CLIM AT E
+
PLANET
OPE
R
A
T
I
O
N
S
DE&I
+
H
U
M
A
N
R
I
G
H
T
S
M
A
T
E
R
I
A
L
S
+
PACKAGIN
G
PEOPLE
PRODUCT
+
COM M U N I T
Y
LIFECYCLE
+
62
DR. MARTENS PLC ANNUAL REPORT 2022
OUR COMMITMENTS
PLANET
PRODUCT
PEOPLE
CLIMATE
• Energy and climate
Commitment: Net Zero target to be
validated by SBTi in FY231.
OPERATIONS
Waste
• Waste management Commitment:
Minimise waste, and ensure zero
waste to landfill across the full value
chain by 2028.
Chemicals
• Chemicals management and product
compliance Commitment: Support
suppliers to adopt best practice
chemical management by 2025.
Supplier practices
• Environmental impacts from supply
chain manufacturing processes
Commitment: Environmental
certification standard to all Tier 1
suppliers by 2025.
MATERIALS
• Innovation in design and sustainable
materials Commitment: 100% of
footwear made from sustainable
materials by 2040.
• Land, biodiversity and ecosystems
impacts of raw material production
Commitment: 100% of the natural
materials in products from
regenerative agriculture by 2040.
PACKAGING
• Packaging materials and design
Commitment: 100% packaging from
recycled or other sustainably sourced
material by 2028.
LIFECYCLE
• Circular economy (resource
efficiency, durability, repair, end of
life) Commitment: 100% products
sold have sustainable end of life
option by 2040.
DE&I
• Diversity, equity and inclusion
Commitment: To be achieved within
three to five years:
Ethnicity
• 30% underrepresented communities2
in senior leadership roles (GLT and
direct reports).
Gender
• 50% women in senior leadership
roles (GLT and direct reports).
• Increase non-binary colleagues from
2% to 4% globally.
• Increase male representation across
our retail stores to 40%.
HUMAN RIGHTS
• Modern slavery, human rights and
labour rights in the supply chain:
We have been developing our
approach in this area through our
CSR monitoring programme and
modern slavery programme.
COMMUNITY
• Volunteering, charitable support and
local communities: We continue to
progress in this area through our work
with the Dr. Martens Foundation.
RELEVANT UN SDGS
1. In last year’s Annual Report, we disclosed our commitment to achieve Net Zero by 2030. Since then, the guidance for setting Net Zero targets has been updated by
the Science Based Targets initiative (SBTi). As a result of this, we are committed to achieve 90% reduction in absolute GHG emissions by 2030 for our Scope 1 and 2
emissions (from a 2020 base year) which is aligned with a 1.5°C future and to the requirements for Net Zero targets set out by the SBTi. We are awaiting the updated
guidance for our sector from the SBTi in order to submit our targets and set our Scope 3 emissions Commitment, as advised by the SBTi (expected later in 2022).
We look forward to sharing our targets and the progress against them following submission and validation.
2. Black, Asian & Latinx.
DR. MARTENS PLC ANNUAL REPORT 2022
63
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
MAPPING OUR COMMITMENT TO
THE SDGS
Alignment with the global sustainability
agenda is key to driving progress. In early
2022, we carried out an assessment to
better understand which UN Sustainable
Development Goals (SDGs) and related
Targets matter most to DM’s and our
stakeholders. Carried out by an external
consultant, the structured, score-based
assessment focused on how each SDG
and Target relates to:
• Our material sustainability issues, as
identified in our 2021 materiality assessment.
• Our new Planet, Product, People
strategy and its related KPIs.
• The Dr. Martens brand.
• Our impacts on relevant SDGs and
Targets (current and future).
• Industry sustainability frameworks.
• Peer brands, including a review
of cited SDGs.
We used this scoring to prioritise the SDGs
and Targets and identify those that are
most relevant to us and our stakeholders
(see table below). This process will guide
our ongoing efforts to actively support the
global SDG agenda in a meaningful way.
SDG GOAL
RELEVANT
UN TARGETS
3.9
5.1
5.2
5.5
6.3
6.4
8.4
8.5
8.7
8.8
10.2
10.3
12.2
12.4
12.5
12.6
13.2
15.1
15.2
15.5
OUR RELEVANT COMMITMENTS
2021 HIGHLIGHTS
• Minimise waste and ensure zero waste to landfill
across the full value chain by 2028.
• Environmental certification standard to all Tier 1
suppliers by 2025.
• Support suppliers to adopt best practice chemical
management by 2025.
• Conducted R&D for leather waste solutions and
installed machinery at our Made In England
manufacturing site to recycle PVC waste back into
the outsole moulding process (page 71).
• See all ethnicity and gender DE&I Commitments
• Launched our DE&I strategy and global learning
(page 81).
programmes (page 81).
• Environmental certification standard to all Tier 1
• Began engagement with Tier 1 suppliers to
suppliers by 2025.
• Support suppliers to adopt best practice chemical
management by 2025.
baseline those with an environmental certification
standard (page 69).
• All Tier 1 suppliers continue to be audited
and rated over 75% in externally conducted
CSR audits.
• At least 90% Key Tier 2 suppliers are rated above
70% in externally conducted CSR audits by 2023.
• DE&I Commitments (page 81).
• All audited Tier 1 suppliers achieved the highest
rating in the externally conducted CSR audits.
We continued to extend CSR audits across our
Key Tier 2 suppliers (page 70).
• See DE&I highlights above.
• See all ethnicity and gender DE&I Commitments
• Launched our DE&I strategy and global learning
(page 81).
programmes (page 81).
• Operations (page 69), Materials (page 74),
• Developed our first repair for resale trial,
Packaging (page 77) and Lifecycle (page 78)
Commitments.
• Net Zero target to be validated by SBTi in FY23.
• Renewable electricity across all owned and
operated facilities by 2025.
ReSouled (page 78).
• Introduced more sustainable materials across our
product and packaging, including our core shoe
box (page 77).
• Conducted Dr. Martens first full value chain carbon
footprinting exercise (page 66).
• Purchased 100% of the electricity in the UK from
renewable sources, as well as implementing
numerous energy efficiency initiatives (page 68).
• Sustainable vegan upper material by 2028.
• 100% of the natural material in products
from regenerative agriculture by 2040.
• Achieve 100% leather traceability for all
• Tested a bio-based vegan upper material which
we plan to launch in the Spring Summer 23 range
(page 76).
• Continued to work with tanneries to improve
countries by 2024.
traceability (page 75).
• 100% upper leather from LWG by 2023.
• Zero deforestation by 2025.
• We achieved our Commitment to source 100%
LWG certified upper leather (page 75).
64
DR. MARTENS PLC ANNUAL REPORT 2022
These boots have been
repaired and restored as
part of our ReSouled trial,
more on page 78.
We tread lightly, working to
transform our business and
help our suppliers to operate
in a way which supports
the future of our planet.
RELEVANT UN SDGS
PLANET
KEY AREAS AND COMMITMENTS:
CLIMATE:
OPERATIONS:
Net Zero target to be validated
by SBTi in FY23.
READ MORE P66
Waste: Minimise waste, and ensure
zero waste to landfill across
the full value chain by 2028.
Chemicals: Support suppliers
to adopt best practice chemical
management by 2025.
Supplier practices: Environmental
certification standard to all Tier 1
suppliers by 2025.
READ MORE P69
DR. MARTENS PLC ANNUAL REPORT 2022
65
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
CLIMATE
WHY IT MATTERS…
Climate change is an issue which
is increasingly impacting us all.
Collective, rapid action is needed to
slow the effects, which are already
materialising globally. It’s an area of
importance for our stakeholders –
including our consumers concerned
about their personal impact
and our investors considering
the commercial, regulatory and
physical climate exposure of their
investments. Distributors and
wholesale partners are thinking
about the carbon footprint of their
product portfolio, and current and
potential employees are wondering
how their organisation is addressing
this global issue.
OUR COMMITMENTS:
Energy and climate
• Net Zero target to be validated by
SBTi in FY23.
• Renewable electricity across
all owned and operated facilities
by 2025.
TASK FORCE ON CLIMATE-
RELATED FINANCIAL
DISCLOSURES (TCFD)
This year, we have disclosed
our climate-related risks and
opportunities in line with the
recommendations of the Task Force
on Climate-related Financial
Disclosures (TCFD). You can find
our full TCFD update on page 90.
WHAT WE’RE DOING…
In 2021, we partnered with the Carbon
Trust, a third-party expert, to measure and
map our total value chain carbon footprint,
develop our Net Zero Commitment and
assess our climate-related risks and
opportunities. Understanding where our
carbon hotspots lie will help us prioritise
reductions and maximise efficiencies as
we develop our operations for the future.
Our approach to carbon emissions:
MEASURE
BENEFITS
MANAGE
REDUCE
OUR PROGRESS…
Mapping and measuring our
carbon footprint:
This year we undertook our first full carbon
footprinting exercise, mapping emissions
across our operations and full value chain.
Emissions included within our Scope 1-3
footprint are detailed in Figure 1 below and
are aligned with the GHG Protocol. We used
FY20 (April 2019 – March 2020) as a
baseline to avoid the significant distortion
caused by Covid-19 related disruption and
lockdowns experienced across FY21.
Despite Scope 1 and 2 emissions making up
only 1% of our total FY20 footprint (which is
common for retailers), the decarbonisation
of our own operations remains a key
priority. In order to achieve our Net Zero
target, we have set a series of internal
milestones and KPIs which form part of our
broader sustainability roadmaps (see page
61 to find out more). Further details on our
FY22 Scope 1 and 2 emissions can be found
in our Streamlined Energy and Carbon
Reporting (SECR) disclosure on page 68.
Over the past year we have also been
working to develop our Science-Based
Targets with support from the Carbon
Trust. In last year’s Annual Report, we
disclosed our commitment to achieve
Net Zero by 2030. Since then, the
guidance for setting Net Zero targets
has been updated by the SBTi.
As a result of this, we are committed to
reduce absolute Scope 1 and 2 emissions
90% by 2030, from a 2020 base year,
which is aligned with a 1.5°C future and to
the requirements for Net Zero targets as
set out by the SBTi. We are awaiting the
updated guidance for our sector from the
SBTi in order to submit our targets and
set our Scope 3 emissions commitment,
as advised by the SBTi (expected later
in 2022). We look forward to sharing our
targets and the progress against them
following submission and validation.
Figure 2: FY20 BASELINE SCOPE 3
EMISSIONS (tCO2e)
17%
2%
4%
5%
8%
10%
20%
34%
1a Bovine Leather
1a Outsoles
1b Non-Product (Consultancies,
78,665
46,170
22,263
Marketing, Tech, Services etc)
2 Capital Goods
1a Tier 1 Factories
4 Inbound Transport
1a Packaging
Other1
Total
19,589
10,678
9,210
5,960
39,010
231,545
1. The following GHG Protocol Scope 3 emission
categories are excluded, either because the
emissions are covered in another category or
because they are not relevant for our business:
(8) Upstream leased assets, (10) Processing, (13)
Downstream leased assets & (15) Investments.
Figure 1: The breakdown of emissions across Scopes 1-3 from a FY20 baseline
(1 April 2019 – 31 March 2020)
Scope
Scope 1
Scope 2 (Location)
Scope 2 (Market)
Scope 3
FY20 Tonnes CO2e
% of Total Value Chain
640
1,891
1,936
231,545
0.3%
~
0.8%
98.9%
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DR. MARTENS PLC ANNUAL REPORT 2022
GREENHOUSE GASES ARE MEASURED ACROSS ‘SCOPES’ WITHIN
THIS GLOBALLY AGREED METHODOLOGY
The breakdown of our baseline Scope 3
emissions can be seen in Figure 2. The most
material elements of our Scope 3 footprint lie
within the following parts of our value chain:
EMISSIONS
S c o p e
2
S c o p e
3
Employee
Commuting
S c o p e
1
Electricity
purchased
by DM’s
for owned &
operated sites
Business
Travel
Owned
operations waste
S c o p e
3
Downstream
Transport
Gas
purchased
by DM’s
Transport &
Distribution
Fuel from DM’s
owned vehicles
& back-up
energy
T
C
E
R
D
N
I
I
T
C
E
R
D
N
I
I
Purchased
Goods &
Services
(1a & 1b)
Capital
Goods
End-of-life
treatment of
products
Formal
Franchises
Electricity
& Gas
emissions
of their
sites
T
C
E
R
D
N
I
I
UPSTREAM ACTIVITIES
DR. MARTENS
DOWNSTREAM ACTIVITIES
DIRECT
Upstream: The materials we purchase
(including leather, PVC, and packaging)
and the manufacturing services we use to
convert those materials into our products.
Downstream: The fitting
out of new stores, as well as
transportation and logistics.
COLLABORATING TO
STANDARDISE THE CALCULATION
OF LEATHER EMISSIONS:
Leather is used across the vast
majority of our product range, so we
want to make sure that the leather
we use is sourced as responsibly
as possible. The leather we use is
a by-product of the food industry.
Calculating the carbon footprint
of leather is complex and is still
developing and evolving across the
sector. We are actively working with
our peers – and through the Leather
Working Group (page 75) – to develop
and standardise the process.
Through industry collaboration, we
are working to develop a standard for
calculating leather emissions that
encompasses the full carbon impacts
of the material and applies accurate
responsibility across the relevant
sectors and stakeholders involved. For our
FY20 baseline footprint, we used what we
consider to be the best available industry
standard (EU PEFCR) combined with
primary data from our tanneries to
generate an emissions intensity factor.
LIFE CYCLE ASSESSMENT DATA:
Accurate data leads to a more reliable
carbon footprint, which is why we are
supportive of our suppliers who conduct
material specific Life Cycle Assessments
(LCA). In our calculation of our footprint
this year, we used LCA data directly from
some of the progressive tanneries that
we work with, including Prime Asia. The
LCA results carried out by Prime Asia
have been independently reviewed and
approved for use in one of the leading
standards for the sustainability impact
of materials.
DR. MARTENS PLC ANNUAL REPORT 2022
67
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
STREAMLINED ENERGY AND CARBON REPORTING STATEMENT
Emissions data in respect of the FY22 reporting period is as follows:
GHG Protocol Scope
Scope 1 (tCO2e)
Scope 1 (tCO2e)
Total Scope 1 (tCO2e)
Scope 2 (Location-based) (tCO2e)
Scope 2 (Market-based) (tCO2e)
Total Scope 1 and 2 (Scope 2 Location-based) (tCO2e)
Total Scope 1 and 2 (Scope 2 Market-based) (tCO2e)
Scope 3 (tCO2e)
Total Scope 3 (tCO2e)
Total Emissions (Scope 2 Location-based) (tCO2e)
Sub-category
Gas and transport fuel
Fugitive emissions
Purchased energy
Purchased energy
Grey fleet
FY21
467.78
238.03
705.81
1,551.97
1,461.63
2,257.78
2,167.44
5.34
5.34
FY22
517.85
238.03
755.88
1,665.08
1,284.83
2,420.96
2,040.71
13.37
13.37
2,263.12
2,434.33
Total Energy Use (Global) (kWh)
6,682,753
7,404,496
Intensity Metrics
Turnover (£)
Intensity Ratio (tCO2e/£100,000)
773,000,000
906,050,000
0.29
0.27
• The period of our report is 01/04/21 – 31/03/22 and covers Dr. Martens plc and other Group companies.
•
This includes limited emissions under Scope 1 and 2 (gas & fuel used in transport; purchased electricity), except where stated, and limited emissions under Scope 3
(fuel used in personal/hire cars for business purposes). Location-based emissions are calculated using electricity grid averages, whereas market-based emissions
are calculated using supply-specific factors.
The methodology is based on the principals of the Greenhouse Gas Protocol, taking account of the 2015 amendment which sets out a ‘dual reporting’ methodology
for the reporting of Scope 2 emissions. Conversion factors for UK electricity (location-based methodology), gas and other emissions are those published by the
Department for Environment, Food and Rural Affairs for 2021-22. Conversion factors for UK electricity (market-based methodology) are published at electricityinfo.
org/ provided by the relevant supplier. Emissions intensity factors for our operations across the Americas and Asia Pacific were sourced from the IEA, with EEA
intensity factors being used for EMEA countries (excluding UK). Where market-based emissions are zero, these are linked to Renewable Energy Guarantees of Origin
(REGO) accredited sources.
• Scope 3 emissions from our grey fleet (i.e. privately-owned vehicles used by employees for business purposes) have been calculated using the 2022 UK Government
Conversion Factors for Company Reporting.
• We are continuing to source energy consumption data through a series of means, with the most to least optimal being half-hourly data, meter readings, energy
invoices, and estimates if none of the prior are available. Electricity and gas data for direct supplied sites includes some supplier estimates for FY22.
• Scope 3 emissions (grey fleet) totalling 21,829 kWh were missing from the Total Energy Use reported in FY21. This has been rectified for the FY22 SECR disclosure.
Exclusions statement: No known exclusions at the time of reporting.
Energy efficiency initiatives:
A number of energy efficiency initiatives
were implemented during FY22. The key
initiatives are as follows:
• Over the past year, a focus has been to
source renewable electricity across our
owned and operated sites as we move
towards our 2025 Commitment. 100%
of electricity purchased for our owned
and operated sites in the UK is now
from renewable sources.
• 39% of electricity purchased for our
owned and operated sites in Europe is
now also from renewable sources. We
have set an internal aim to reach 75%
across Europe by the end of 2023.
• Opening of our test and learn ‘Retail
Reimagined’ site at our Carnaby Street
store was also a key moment. Working
with an energy management company,
we initiated trials of smart controls on
energy consuming units within the
store. Metering and controls generate
automated energy readings whilst
simultaneously making real-time
improvements to energy efficiency
through artificial intelligence. We will
use the outcome of the trial to inform
future developments in energy
management across our owned store
estate globally.
• We also installed two double socket
wall-mounted Electric Vehicle charging
points at our Made In England factory.
What’s next?
Climate is a critical area of focus for our
Sustainability Working Groups.
An important short-term target is to
implement appropriate internal systems
to enable us to monitor our climate-
related data, such as energy data, in real
time. This will be a key focus for us over
the coming year.
We also look forward to sharing our
Science-Based Targets and the progress
against them following submission and
validation.
68
DR. MARTENS PLC ANNUAL REPORT 2022
OPERATIONS
WHY IT MATTERS…
Being a responsible brand starts
with our own operations. Whether
it be in one of our stores, offices,
distribution centres, or on the
factory floor at Cobbs Lane, our
operations are where we show up to
work for DM’s each day. Here, we’ve
got direct control so we can lead by
example to operate in a way which
is resource efficient, treading as
lightly as we can. Transforming how
we operate shows we are serious
about the action that’s needed. It’s
how we reduce our carbon footprint,
eliminate waste at source and recycle
more. By sharing what we learn,
we can support our global supply
chain to measure and mitigate their
impacts too.
OUR COMMITMENTS:
Environmental impact of
supply chain manufacturing
• Environmental certification
standard to all Tier 1 suppliers
by 2025.
Waste management
• Minimise waste and ensure zero
waste to landfill across the full
value chain by 2028.
Chemicals management
• Support suppliers to adopt best
practice chemicals management
by 2025.
WHAT WE’RE DOING...
Made In England: Sustainability
leadership through innovation
Cobbs Lane in Wollaston, England, is the
birthplace of Dr. Martens. To this day,
Cobbs Lane remains the home to our
Made In England (MIE) manufacturing
facilities and is our ‘centre of excellence’
in terms of manufacturing innovation.
In 2021, we maintained ISO 14001
certification across our MIE facilities.
We have also seen a number of
environmental management
improvements at our MIE sites:
• Investment in automation: In June 2021
we introduced new digital cutting
machines to our MIE facilities. Using
nesting technology, they allow for the
efficient measurement and cutting of
leather and other materials, which can
minimise waste.
• Improved energy data: We have
installed energy monitors on selected
machinery at our MIE sites to
accurately measure energy use.
• Supplier engagement: We engaged
with our MIE suppliers to identify
environmental performance
improvements. In February 2022, our
MIE welt supplier replaced the single
use plastic sheet covering in-transit
welt with a paper cover. We want to
lead by example, so we will support
our Tier 1 suppliers to introduce an
OUR OPERATIONS MAP P6
environmental certification standard,
such as ISO 14001, by 2025. Currently,
14% of our Tier 1 footwear assembly
supplier factories have an environmental
management certification. In the coming
year, we will continue to engage with the
rest of our Tier 1 supplier base to set the
baseline for this Commitment next year.
Our UK and Netherlands distribution
centres were built with sustainability in
mind. Both are certified to the BREEAM
‘sustainable building’ standard. We are
also looking to design our new EMEA
office to the BREEAM certification
standard, which is expected to be
confirmed later in 2022.
Sell responsibly:
In March, we completed our new store
concept on Carnaby Street, London. This
is our first ‘test and learn’ site globally
and has sustainability features running
throughout. It is currently also awaiting
a BREEAM certification which will be
confirmed later in 2022. The fit out was
completed using sustainable materials
such as recycled steel, Richlite (a recycled
paper composite) and Jesmonite (a low
carbon and lime-free alternative to
concrete). The site was also used to trial
energy measurement and management
software to optimise efficient use of
energy and deliver smart control of
consumption units. This store concept will
form the basis for our future store design
principles, which will be developed over
the coming year.
DR. MARTENS PLC ANNUAL REPORT 2022
69
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
Global supply chain
We define our global supply chain tiers
in the following way:
• Tier 1 supplier: Manufacturing and
assembly of finished products.
• Key Tier 2: A supplier that produces
a strategic component.
• Tier 2: A supplier that produces other
components.
CSR policies:
Our suppliers must adhere to our CSR
policies, which set out our standards
for the fair treatment and conditions
to be provided to the workers making
our products. These policies, which are
available on our website, are embedded
in our Master Supplier Agreements,
which are signed by our Tier 1 suppliers
and third-party distribution centres
and include:
• Supplier Code of Conduct.
• Migrant Worker Policy.
• Supplier Environmental Standard.
• Animal Derived Materials Policy.
Our Supplier Code of Conduct sets out our
expectations for the suppliers we work with.
It is based on the Ethical Trade Initiative
Base Code and the conventions of the
International Labour Organization (ILO).
CSR monitoring programme:
Our CSR monitoring programme
provides a robust framework for factory
approvals and ongoing monitoring.
It is the foundation of our supplier
factory relationships and underpins our
commitment to maintaining fair and safe
working conditions in our supply chain.
It includes independent third-party CSR
audits, which must be completed before
we engage with new Tier 1 supplier
factories. In addition, it includes the
frequent monitoring (at least once a year)
of active Tier 1 supplier factories to
ensure their workers are treated fairly
and their safety is protected.
We continue to partner with an
independent third-party company,
Intertek, to deliver our CSR monitoring
programme. The Workplace Conditions
Assessment (WCA) is the audit protocol
which is followed for our CSR monitoring
programme. It is an on-site verification
programme intended as an overall risk
assessment for social and environmental
compliance issues across a range of
topics including modern slavery, child
labour, wages and hours, health and
safety, environmental management
and environmental impact reduction.
The majority of our footwear and
accessories are manufactured by our Tier
1 suppliers across Asia and Europe, with a
small amount of footwear being made at
our owned manufacturing site in the UK.
Our Tier 1 factory list is shared on our
website and is updated every six months.
We are committed to fostering long-term
partnerships with our suppliers.
Throughout FY22, supply chains globally
have continued to face unprecedented
challenges due to Covid-19 and other
unforeseen events. In line with our
partnership principles, we have not
cancelled any orders (in full or in part)
and have continued to pay our suppliers
throughout the Covid-19 crisis. We also
accelerated payment terms for some of
our suppliers, from 60 days to 30 days,
to support them through the challenging
circumstances caused by the pandemic.
Supplier engagement:
Our CSR team works directly with new
and existing suppliers and their factories.
They are based in key sourcing locations
and this enables the team to respond
quickly if issues occur. It also allows us
to develop trust and build strong
relationships with our suppliers. We host
supplier conferences approximately every
six weeks which provide an opportunity to
update and share learning with our Tier 1
suppliers and maintain regular and open
lines of communication.
K PI: A CHIE V E D
100%
of Tier 1 footwear suppliers CSR
audited were found to meet our
high standards during FY22
1. In April 2021, a Tier 1 supplier factory in Laos was audited remotely, due to travel restrictions.
2. Audit results above 75% scoring, in line with Intertek Workplace Conditions Assessment scoring methodology.
70
DR. MARTENS PLC ANNUAL REPORT 2022
SUPPLIERS ARE SCORED USING THE
WCA AUDIT SCORE RATINGS
Green (High)
Yellow (Medium)
Orange (Low)
Red (Not Acceptable)
85-100%
71-84%
51-70%
0-50%
Grey
(Not Audited Yet)
This year, we have started to carry out
semi-announced audits across our Tier 1
supplier factories. This means suppliers
are given a window of 30 days for when
the audits could take place. Going
forward, we will continue to audit our
Tier 1 suppliers semi-announced, unless
it is the facility’s first audit.
During the year, Covid-related travel
restrictions have made it difficult for our
employees and local third-party auditors
to visit certain areas of our supply chain.
In addition, ongoing global lockdowns
have meant that some supplier factories
have at times been closed. These
disruptions have resulted in interruptions
to the audit schedule and in one instance,
remote auditing was required1.
However, despite these challenges, we
have continued to frequently audit our
Tier 1 supplier factories.
During FY22, 100% of Tier 1 footwear
suppliers CSR audited were found to
meet our high standards2.
We are also committed to setting similar
high standards for our Key Tier 2
suppliers. Under our CSR monitoring
programme, we are now working to
extend the WCA across our most
significant Key Tier 2 suppliers with a
focus on the top suppliers by volume.
Next year, we plan to report progress
against this Commitment’s KPI.
Environmental impacts from
supply chain manufacturing
processes:
Our Supplier Environmental Standard
sets out our expectations for how our
suppliers manage their environmental
impacts. This includes energy, water,
waste and chemicals management.
Leather waste:
As one of our most used materials and
due to the unique cutting pattern of our
footwear, leather waste is one of our
highest volume waste types. It is therefore
a particular area of focus for us. Over the
past year, we have initiated research to
recycle leather trimmings and waste into
new componentry for our product and
investigated recycling our waste leather
in partnership with external industries.
One example is converting leather waste
into organic fertiliser. We will continue to
progress with these trials and undertake
further research in this space.
LEATHER P75
Waste management:
We are working towards minimising
our waste and ensuring zero waste is
disposed of through landfill, across our
own operations and our full value chain
(Tier 1 and Key Tier 2 suppliers) by 2028.
Over the past year, we have been
collecting the baseline data needed to
guide our efforts and monitor progress.
For example, we continue to collect a
range of environmental data, including
waste volumes, from our Tier 1 suppliers.
In our last report, we identified that one
of our environmental risks is weaker
waste infrastructure and limited
transparency around disposal practices
in some of our sourcing countries, such
as Vietnam and Laos. As a result, we had
ambitions to verify our waste data, but
have faced challenges in doing this due
to the travel restrictions implemented
globally. This still remains a high priority
and we will look to achieve this in FY23,
subject to travel restrictions easing.
Minimising PVC waste:
Our outsole suppliers in Asia grind up
our manufacturing PVC waste and reuse
it in the injection moulding production of
our outsoles. In March 2022, we installed
a grinding machine in our UK outsole
manufacturer to support the replication of
this process. We have also partnered with a
local wellies and jelly shoes manufacturer in
the UK, who recycles any additional PVC
manufacturing waste into saleable footwear.
DR. MARTENS PLC ANNUAL REPORT 2022
71
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
C ASE ST UDY
SUPPORTING SUPPLY CHAIN
IMPROVEMENTS:
In April 2021, an initial WCA audit was
carried out by our auditing partner,
Intertek, at a tannery located in Asia,
as part of our supplier onboarding
process. Records were found to be
inconsistent so working hours and
wages couldn’t be confirmed. The
tannery lacked the knowledge and
understanding of the documentation
required of them, which resulted
in an initial ‘Red’ rating. A member
of our CSR team, who are based in
our sourcing locations, spent time
with the supplier to develop their
internal processes and improve their
record keeping to the standard we
expect. At the follow-up audit, the
supplier achieved a ‘Green’ rating,
demonstrating their commitment and
dedication to improve their practices.
Chemicals management:
We continue to comply with the tightest
chemical regulations identified on a global
basis through our best practice chemical
management system. In addition, we
implement a stringent Restricted
Substance List (RSL) and chemicals
management programme. We also require
all our Tier 1 and Key Tier 2 suppliers to
sign our General Material Requirement
Policy (GMRP), which is key to ensuring
that our products comply with all relevant
product safety legislation and broader
requirements. The GMRP is aligned with
the national legal testing requirements in
all our operational regions.
We use third-party laboratories to test our
products against the highest applicable
chemicals and safety requirements for the
markets they are sold into. Dr. Martens
pre-approves all the laboratories we work
with to ensure that we only work with
trusted testing partners. Every new
material and component type in our
products undergoes a rigorous testing
programme each season to ensure it is
compliant. If a product or material should
not meet each of the testing criteria, an
investigation is launched immediately to
remediate the failure before any product
goes to market.
Chemicals are essential in the production
of all materials, which is why it is
important we support our suppliers to
adopt responsible chemicals management
practices. We will continue to work cross
functionally across the business to go
beyond compliance and to develop our
approach to responsible chemicals.
We remain committed to continuing to
be compliant to the tightest chemical
regulation through a best practice
chemical management system.
Water and wastewater
management:
We collect water volume data from our Tier
1 supplier factories, who provide quarterly
reporting of their key environmental
impacts. One of the key impact areas across
our operations and supply chain for water
use is the tanneries we source our leather
from. As of SS22, all of the specified leather
we purchased came from Leather
Working Group (LWG) certified tanneries.
All LWG tanneries must comply with the
LWG audit protocol which aligns with the
ZDHC requirements. For more information
on leather, see page 75. Going forward,
we will continue to engage with our
supply chain on their environmental
impacts and responsible use of resources.
72
DR. MARTENS PLC ANNUAL REPORT 2022
Our vision for the future is
one where our product lifecycle
is regenerative and circular,
as we aim to leave things
better than we found them.
RELEVANT UN SDGS
PRODUCT
KEY AREAS AND COMMITMENTS:
MATERIALS:
PACKAGING:
100% of footwear made from
sustainable materials by 2040.
100% of the natural materials
in products from regenerative
agriculture by 2040.
Remove fossil-based chemicals
from our products by 20351.
READ MORE P74
100% of packaging from
recycled or other sustainably
sourced material by 2028.
READ MORE P77
LIFECYCLE:
100% of products sold have a
sustainable end of life option
by 2040.
READ MORE P78
1. Deadline amended to align with sustainable outsole Commitment.
DR. MARTENS PLC ANNUAL REPORT 2022
73
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
MATERIALS
WHY IT MATTERS…
We care about the materials we use,
where they’ve come from and how
they’re made. Each material used
in a Dr. Martens product is carefully
selected, because we believe that to
make long-lasting products, we need
to source durable materials. We are
on a journey to source lower impact
materials across our product range and
packaging without compromising on the
longevity or quality of our product.
OUR COMMITMENTS:
Innovation in design and
sustainable materials
• 100% of footwear made from
sustainable materials by 2040.
• Sustainable alternative to outsoles
by 2035.
• Sustainable vegan upper material
by 2028.
Land, biodiversity and
ecosystems impacts of raw
material production
• 100% of the natural materials
in products from regenerative
agriculture by 2040.
• Remove fossil-based chemicals
from products by 2035.
• Zero deforestation by 2025.
• 100% leather traceability for
all countries by 2024.
• 100% upper leather from LWG
by 2023.
OUR COM MI T M E N T
100%
WHAT WE’RE DOING…
Responsible design: Definition
of sustainable materials
As we work towards 100% of our footwear
being made from sustainable materials, we
are investing in research and development
to adopt lower impact material alternatives
across our product range.
Over the past year, we have developed
a set of criteria to guide our journey
towards meeting our sustainable
materials Commitments. Our ‘Durable,
Recycled/Renewable/Regenerative,
Produced Responsibly’ (DRP) Sustainable
Materials Criteria were developed via
extensive cross-functional engagement
and with support from an external
consultant. They define what we consider
to be ‘sustainable materials’ based on
the following definitions:
DURABLE
Durable materials are
paramount to ensuring
Dr. Martens products
reach their maximum
useable life.
RECYCLED/
RENEWABLE/
REGENERATIVE
Sustainably sourced
materials lay the
foundations for more
sustainable products.
PRODUCED
RESPONSIBLY
Sustainable materials
are manufactured using
environmentally and
socially sustainable
practices.
Durability is a core design principle for Dr. Martens, ensuring
all products are designed and built to maximise the length
of time they can be worn. This means materials must:
• Meet DM’s quality and performance standards.
• Align to DM’s sustainable design criteria and DM’s
timeless brand aesthetic.
Materials must be from credible Recycled, Renewable or
Regenerative sources. For recycled, this means material
created from post-industrial or post-consumer recycled
content. DM’s strives to maximise recycled content
without compromising durability.
For non-recycled content, materials should be sourced
from renewable sources that implement regenerative
practices wherever possible.
All material production must be underpinned by
responsible practices, exemplified by DM’s Supplier
Code of Conduct, Workplace and Environmental
Standards. This includes ensuring:
• Effective management of environmentally harmful
inputs and outputs.
• Social sustainability practices.
• Responsible farming practices.
• Compliance with local and relevant global legislation.
• Traceability to support all the above.
These definitions will act as the foundation for our efforts to meet our sustainable
materials targets. Most notably, this includes our commitment for 100% of footwear
to be made from sustainable materials by 2040.
We have further detailed definitions and criteria which underpin each pillar of the
DRP Sustainable Materials Criteria, to guide our designers and shoe-makers.
In 2021, we developed and adopted our Materials Development Stage Gate Approach
to help ensure that our approved materials align with our sustainability strategy
and meet our expectations in terms of scalability and quality. All new materials put
forward for use must go through this structured assessment process.
of footwear made from sustainable
materials by 2040
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DR. MARTENS PLC ANNUAL REPORT 2022
Leather:
Leather continues to be our most
commonly used upper material. As a
result, we focus on sourcing leather as
responsibly as we can with the aspiration
to do this through regenerative
agriculture and other sustainable sources.
One of the ways we achieve this is
through our active membership of the
Leather Working Group (LWG). The LWG
aims to raise environmental standards
and traceability throughout the leather
industry. LWG tanneries are audited on
their environmental performance and
certified as ‘Gold’, ‘Silver’, ‘Bronze’ or
‘Audited’. The medal rated tanneries
comply with the LWG standards for
environmental impacts such as energy
use, water, chemicals (aligned to ZDHC)
and waste management.
We also participate in the LWG sub-
groups, the Animal Welfare Group and
the Traceability Working Group.
Leather traceability:
Traceability is integral to fostering good
practices across the supply chain and delivering
assurance to our customers. Understanding
exactly where our leather comes from will
help us ensure that it is not associated with
deforestation or other environmental, social
and animal welfare impacts.
Currently, traceability to the abattoir stands
at 85% for AW22. The LWG audit currently
scores tanneries as a whole facility, based on
how much of the leather is traceable through
their supply chain to the abattoir. We use
this score to measure our traceability as we
develop the traceability within our leather
supply chain against our 2024 target.
Going forward, we are looking to evolve this
measure, so we can monitor the traceability
of the specific leathers we source, as well
as to monitor traceability further down the
value chain beyond the abattoir.
We have seen a traceability increase of
6% between SS22 and AW22, due to our
continued work with our tannery partners
to improve their traceability processes,
and to evolve our supply base and own
processes to close gaps.
LEATHER WORKING GROUP (LWG)
From AW21, 100% of our upper leather
came from LWG certified tanneries.
For SS22 and AW22, all other specified
leather, including linings, leather
goods, laces and footbeds, also came
from LWG certified tanneries.
K PI: A CHIE V E D
100%
upper leather from LWG by 2023
In 2020, we made the commitment to
source 100% of our leather from LWG
tanneries by 2023. We reached this goal
by continuing to support our tannery
partners to improve, as well as some
consolidation of the supply base.
LEATHER TRACEABILITY PER
SEASON
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K PI: IN P ROGR E S S
85%
of our leather is traceable
LEATHER SOURCED FROM
LWG CERTIFIED TANNERIES
p
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Season1
Upper leather
Upper leather, lining leather, leather
goods, leather laces, footbeds
1. Leather is reported per season due to
buying patterns.
What’s next?
We recognise that meeting our responsible
sourcing commitments is an ongoing
journey. As the LWG Audit Protocol is
updated, it is possible for the audit status
of tanneries to change. In this context, we
remain committed to sourcing our leather
from LWG tanneries, and to working
closely with our tannery partners to
continually improve their environmental
and social performance.
We currently co-chair the LWG Traceability
Working Group. Through this group, the LWG
and its members are working with NGOs and
other organisations, including World Wildlife
Fund and National Wildlife Federation, to
further enhance traceability across the
leather industry. The group is also supporting
efforts to address areas of particular
importance or concern in the leather
supply chain, including deforestation.
In 2021, we also updated our Animal
Derived Materials Policy to include
additional clauses around required due
diligence for tanneries sourcing material
from Brazil.
What’s next?
In 2022, we will develop internal systems
to monitor and further improve the
traceability of our materials. This will enable
us to monitor our global supply chain as
we work towards our commitments such as
zero deforestation by 2025 and sourcing all
of our natural materials from regenerative
agriculture by 2040.
DR. MARTENS PLC ANNUAL REPORT 2022
75
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
PVC
At DM’s, durability is built into our DNA.
The majority of our outsoles are made
using PVC, a hard-wearing and commonly
used material. PVC pre-consumer waste
can be recycled back into the moulding
process (page 71). At the same time,
we recognise that the creation of PVC
requires fossil fuels and chemicals, which
have an impact on the environment.
This is why we have started investigating
alternative outsole materials, including
bio-based materials. One of the key
challenges is developing a material that
has the same durability as our current
PVC alloy. However, we will continue to
invest in the research and development of
our outsoles, as we work towards our goal
of developing a sustainable alternative
outsole by 2035.
OUR COM MI T M E N T
Sustainable vegan upper material by
2028
We continue to work with multiple
partners to trial bio-based materials that
can meet these criteria, whilst retaining
the durability that is in our DNA. Over the
past year, this has included carrying out
wear trials, as well as performance and
manufacturing testing on different vegan
upper materials. Through our ongoing
exploration in this area, we plan to launch
the first ‘new’ vegan material meeting
our Sustainable Materials Criteria in our
Spring Summer 2023 range. We continue
to assess further suitable vegan upper
options and will introduce these into
future seasons.
Other components
We have also been working to increase
the sustainability of our other
components. We now have:
• 50% recycled polyester in standard heel
loops, increasing to 100% from AW22.
• 20% recycled polyester in standard
round black laces.
• 50%-100% recycled polyester in upper
and lining materials.
• 100% recycled polyester content in
cushioned insoles.
We will continue to test and utilise more
sustainable materials across our product
range, as well as developing the internal
data monitoring systems to measure
our progress.
Vegan
Our vegan range offers consumers the
option to wear our product without using
any animal-derived materials. Our current
vegan range is made from a synthetic PU
material, which is designed to have
similar qualities to leather. We recognise
that this material does not meet our
Sustainable Materials Criteria, so we have
set ourselves the target to develop an
alternative vegan material by 2028.
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DR. MARTENS PLC ANNUAL REPORT 2022
PACKAGING
WHY IT MATTERS…
Packaging accounts for a significant
volume of the materials we source,
with the majority of packaging
being used in our supply chain to
ensure our products are delivered
without damage. Increasing our use
of recycled and other sustainably
sourced materials, whilst also
reducing our overall packaging
volumes, offers a significant
opportunity to minimise waste
within our value chain. This is
also a key area of focus for our
consumers, who are becoming more
aware of the environmental impacts
of their favourite brands’ packaging.
OUR COMMITMENTS:
Packaging materials
and design
• 100% packaging from recycled
or other sustainably sourced
material by 2028
WHAT WE’RE DOING…
Packaging Principles:
In 2021, we developed Company-wide
Packaging Guiding Principles, to support
our efforts towards the achievement
of our packaging targets and ensure
consistency in our messaging and
decision-making. These apply to any new
packaging items we develop or procure:
1. Packaging materials: Material should
either be: (i) bio-based, (ii) recycled
(rather than virgin), or (iii) made from
other sustainable materials where
possible (whilst ensuring it is still
fit-for-purpose).
2. Responsible sourcing: We will
endeavour to source our packaging
responsibly, which means from certified
and local sources where possible.
3. Content: It should consist of bio-based
material (as a priority) or recycled
materials (rather than virgin), whilst
ensuring it is still fit-for-purpose.
4. No unnecessary packaging: Avoid
unnecessary packaging and investigate
the use of digital assets.
5. Responsible disposal: We will ensure
any new packaging can be disposed of
responsibly. This means assessing the
waste and recycling infrastructure in
our consumer markets, to ensure our
consumers have options to dispose
of any packaging we use responsibly.
Minimising packaging:
In 2021, we undertook a comprehensive
assessment of all our global supply chain
packaging, to identify opportunities to
reduce unnecessary packaging where
possible – see the case studies below
for more details.
Over the coming year, we will focus on the
removal of non-recyclable or difficult to
recycle materials from our packaging, such
as protective foam inserts and metal eyelets
on swing tags. We will also work to set up the
data systems needed to track our materials
use. In addition, we are working to reduce
material volume in shipping cartons and
are investigating lower impact alternative
materials, such as bio-based plastics.
25%
material reduction in our
core shoebox
C ASE ST UDY
C ASE ST UDY
SHOE BOX OPTIMISATION:
ECOMMERCE SHIPPING BAGS:
During the year, we focused on
optimising the design of our
standard shoe boxes which are used
across all regions. A key aim was
to reduce the volume of fibre used,
whilst ensuring the same durability.
Introducing a half-flap to the box
resulted in a 25% reduction in
the material used per box, whilst
ensuring the protection of the
product inside. The reduced weight
of the new box will also result in
carbon savings during shipping and
will be rolled out in AW22 globally.
In 2021, we also trialled alternative
materials for the ecommerce shipping
bags used in our EMEA region
(cardboard boxes are used to transport
ecommerce orders in the US and APAC).
This was with the aim of reducing the
overall volume of plastic used and
increasing recycled content. The new
design is made from approximately 50%
less plastic by weight than the previous
bag and is fully recyclable. Recycled
content has also been increased from
25% to 80%, and we are looking
to increase this further. The new
ecommerce shipping bag is already in
use in the UK and we are planning to
roll it out across continental Europe
over the coming year.
DR. MARTENS PLC ANNUAL REPORT 2022
77
STRATEGIC REPORTSUSTAINABILITYWHAT WE’RE DOING…
ReSouled: Repair for resale
Throughout 2021 and early 2022, we
have been developing our repair for resale
trial: ReSouled. Last year we committed
to offer more options and support to
maximise the life of our footwear.
ReSouled is the next step forward on our
journey to leave things better than we
found them — to help our wearers make
the most of each pair of DM’s. ReSouled
is a ‘test and learn’ trial in the UK which
repairs worn or faulty Dr. Martens footwear
which cannot be returned to sale due to
their condition. The footwear is restored
by our partner, The Boot Repair Company,
to a quality where they can be offered
exclusively to the consumer via the online
Dr. Martens shop on Depop.
Packaging is minimised where possible,
whilst still offering protection to the product:
• Packaging is sourced in the UK, which
includes a recycled box sealed with
paper tape which can also be recycled.
• Items are shipped without plastic
packaging.
• Bulkier items are protected with either
reused tissue paper, or kraft paper made
from recycled materials (with the
remaining content being FSC certified).
This is our first trial within the rapidly
growing area of recommerce. Following a
successful launch in the UK in April 2022, we
will look at options to repair and resale at
scale, whilst ensuring the solutions are local
to minimise the overall carbon footprint.
Sustainability
continued
LIFECYCLE
WHY IT MATTERS…
Eventually, all Dr. Martens products
will reach the end of their life. We
want to prevent this for as long as
possible through care and repair.
But when that day finally does come,
we are working towards offering
a sustainable end of life solution.
Adapting our business to move
towards a circular model not only
offers our customers more options
when they want to upgrade their
Docs. It also means the quality
materials are captured to be used
in the production of new products.
OUR COMMITMENTS:
• 100% products sold have
sustainable end of life option
by 2040.
• All products align to sustainable
design criteria by 2028.
• Offer options and guidance for
wearers to maximise useable
life by 2025.
• Sustainable design thinking and
principles training by 2022.
They are then packaged
up in recycled or
responsibly sourced,
plastic-free packaging.
THE RESOULED PROCESS
The footwear is first
professionally cleaned
before skilled repairers
fix any faults.
The footwear is then
ready for customers
to buy from our
Dr. Martens Depop
virtual shop.
OUR COM MI T M E N T
100%
products sold have sustainable
end of life option by 2040
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DR. MARTENS PLC ANNUAL REPORT 2022
Take back
In 2021, we partnered with Soles4Souls,
a non-profit organisation giving unwanted
shoes a second life by providing them to
those that need them most.
Our ‘Take back’ initiative enables
customers to drop off used footwear, of
any brand, to 15 Dr. Martens stores across
London, Berlin, Paris and Amsterdam.
How does it work? Soles4Souls transport
the donated shoes to vetted non-profit
organisations on the ground in developing
nations, who purchase them for an average
of $1 per pair. The Soles4Souls non-profit
partners also provide training and support
in setting up small enterprises. Selling
shoes generates the income business
owners need to lift themselves and their
families out of poverty, and an entire
community has access to affordable shoes.
Recycling end of life products
Eventually, all our products will reach their
end of life. If we are not able to extend a
product through repair and resale, then
recycling is the next best solution.
Products which cannot be retouched and
returned to sale represent a very small
portion of our total return volumes.
Nonetheless, as part of our commitment to
offer a sustainable end of life solution for all
product by 2040, we have been investigating
new product recycling partnerships.
In FY22, we started working with two
organisations which take C Grade
footwear (i.e. products that cannot be
repurposed and sold) and recycle them
into new products.
• In the Netherlands, we have partnered
with a company which grinds the
footwear and segregates the materials
by type. Materials are then recycled into
relevant waste streams or new products.
• In the UK, we have partnered with a
company which segregates and grinds
waste products into small particles
which are then used as a substrate and
mixed with resin to form new products,
such as building materials.
Sustainable design thinking
and principles:
By the end of 2022, we plan to develop
an internal training programme to help
further foster a mindset of ‘sustainability
by design’ across our design teams.
This will be based on an internal design
handbook which was developed in FY22,
which focuses on the core principles
behind our product and how these
principles contribute to sustainability.
DIY Docs customisation:
Self-expression and creativity are at the
heart of what we do. Customisation is a
great way to freshen up Docs and extend
their life. It is something we encourage
our consumers to get involved in through
our ‘DIY Docs’ campaigns in store and
on social media channels. As part of our
Pride celebrations, we partnered with five
LGBTQIA+ artists in the US to showcase
their work on DIY Docs.
Care:
We encourage our consumers to care for
their Docs properly to extend the useable
lifespan. Through our website and social
channels, we share tailored tips on how to
care for products based on the materials
used to make them. This is an ongoing
commitment which we aim to amplify
further in FY23 through a cross-
functional sustainability communications
working group.
DR. MARTENS PLC ANNUAL REPORT 2022
79
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
PEOPLE
KEY AREAS AND COMMITMENTS:
We want our people
to thrive by feeling
supported, included
and empowered to
express themselves.
AWARDS
Business Culture Awards 2021 – ‘Best
Medium Organisation for Business
Culture’ and ‘highly commended’
in the ‘Business Culture in a Crisis’
category, for our ‘People First’
response throughout the pandemic.
DE&I
HUMAN RIGHTS
The following commitments are to be
achieved within three to five years:
Ethnicity
30% underrepresented communities1
in senior leadership roles (GLT and
direct reports).
Gender
50% women in senior leadership
roles (GLT and direct reports).
Increase non-binary colleagues
from 2% to 4% globally.
Increase male representation across
our retail stores to 40%.
Modern slavery, human rights and
labour rights in the supply chain: We
have been developing our approach
in this area through our CSR
monitoring programme and modern
slavery programme.
READ MORE P84
COMMUNITY
Volunteering, charitable support and
local communities: We continue to
progress in this area through our
work with the Dr. Martens Foundation.
RELEVANT UN SDGS
READ MORE P81
READ MORE P85
1. Black, Asian & Latinx.
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DR. MARTENS PLC ANNUAL REPORT 2022
Our culture:
Like with every great music track, our DM’s
culture depends on everyone bringing
their best and working together. This
culture of collaboration and connection is
one we want to co-create and invest in with
our people. At DM’s, we are focused on
creating an environment where all people
can thrive. A place where we can all be
ourselves, act fearlessly and care for each
other. The past year has been focused on
laying down the tracks to enable future
growth and we are now focused on areas
that will drive momentum through the
organisation in FY23.
How we hire: Talent Acquisition
At DM’s, our people are our greatest asset.
This year we have grown our global Talent
Acquisition teams to reflect both the
volume of hiring this year and the evolution
of the way we hire. This has enabled us to
bring our employment brand to life with
candidates and increase direct sourcing.
This will continue to be an ongoing area
of capability for the future, including
investment in our value proposition and
careers website, better data for tracking
and monitoring candidate interaction and
ensuring DE&I is a key focus area in our
acquisition processes and practices.
How we do our best work
together: Future Ready Workplace
Across our offices we work flexibly and we
have implemented a new Flexible Workplace
Framework that supports our people
spending 40 – 60% of their time in the
office. At Dr. Martens we recognise the
value in flexibility, and we value human
connections as a fundamental part of our
culture. Having our people come into the
office on a regular basis to connect has
been a key focus. The Future Ready
Workplace transformation aims to create an
environment where our people can thrive
at Dr. Martens, wherever they are working.
In doing this we have invested in the
technology and environments where our
people work, giving them the flexibility
to choose where and how they work to
maximise their productivity and needs.
Human connectivity has always driven
collaboration, innovation, problem solving
and ultimately success at Dr. Martens so we
focus our office spaces to be hubs for this
working. The changes to the environment
and people-led activities and focus ensure
that we can use our offices to continue to
maintain and then strengthen the culture
that exists at Dr. Martens.
Learning and development:
To support the learning and development
of our people, we have continued to enable
hybrid working by promoting coaching-led,
performance development conversations
and expanding our series of personal
effectiveness webinars so that more of our
people have more opportunities to learn,
more often. We have also successfully
embedded leadership programmes for our
most junior and senior leaders and are now
turning our attention towards establishing a
new leadership development framework;
designed to attract, engage and retain the
best leaders, build a long-term talent pipeline
and ensure robust succession planning for
AWARDS
Learning Excellence Awards;
PeopleUnboxed, in partnership with
Dr. Martens, won the award for ‘New
Thinking and Innovation Learning Process’
for our First-Time Manager Programme.
future growth. For our retail teams, we are
collaborating on a leadership programme
and defined career pathways, bringing
alignment and consistency across our global
retail estate.
Strategic talent management and
development will always be a priority
for us, and we are more committed than
ever to creating an environment in
which anyone and everyone can grow
and establish a long-term career at
Dr. Martens. Gaining momentum in this
area in the next year will be a key focus
for the HR organisation and leaders
across DM’s.
Mental health and wellbeing:
We continue to support the mental, social,
physical and financial wellbeing of our
people. In July 2021, we further expanded
our Mental Health Network by training
eleven more members of staff as Mental
Health First Aiders. We offer an Employee
Assistance Programme, a free and
confidential advice service, an annual
volunteering allowance, a discount shopping
scheme, and regular educational events
around mental wellbeing, DE&I, as well as
personal and professional development.
DE&I
WHY IT MATTERS…
We believe that everyone who works
for DM’s or wears our boots should
be part of a community where they
feel accepted and included.
OUR COMMITMENTS:
To be achieved within three to
five years:
ETHNICITY
• 30% underrepresented
communities1 in senior leadership
roles (GLT and direct reports).
GENDER
• 50% women in senior leadership
roles (GLT and direct reports).
• Increase non-binary colleagues
from 2% to 4% globally.
• Increase male representation across
our retail stores to 40%.
Diversity, equity and inclusion (DE&I)
continues to be a key aspect of our
leadership agenda. We are proud to have
launched our DE&I strategy in May 2021
where we set our ambition to build a
business that reflects the communities
that we operate in.
We pledged to work with and learn from
the best practices of other businesses, on
the topics of race, gender, and leadership.
These include our participation in
Diversity in Retail, Change the Ratio, CEO
Action, and the Diversity and Inclusion in
Asia Network.
In October 2021, we celebrated Global
Diversity Awareness Month. We hosted
a variety of talks throughout the month
from thought leaders, as well as sharing
resources and information on our internal
and external channels.
OUR DE&I STRATEGY LED US
TO SIX AREAS OF FOCUS:
1. Talent attraction: To attract and
maintain engagement with the
widest possible employee base.
2. Process: Policies and practices that
are measurable, so we are clear
of the impact on our focus areas.
3. Gender: Equitable representation
of all genders across all levels of
the business.
4. Data: Clear understanding of
global representation and how
we use data to drive change.
5. Race: Racial fluency is a skill
held by our employees.
Representation of people of
colour in leadership roles.
6. Education and L&D: Training and
education offered across all levels
of the business.
1. Black, Asian & Latinx.
DR. MARTENS PLC ANNUAL REPORT 2022
81
STRATEGIC REPORTSUSTAINABILITYSustainability
continued
Race/Ethnicity:
Throughout 2021 we focused on building
our capabilities internally to mitigate bias
and improve our racial fluency capability
in concrete ways. This capability building
came to fruition in several initiatives:
• Activated our Black History Month
celebration ‘Celebrating Black Voices’
by partnering with Black-owned media
and film companies, showcasing the
experiences of our Black employees,
and offering a month-long calendar
of learning activities for our
Americas employees.
• Added Juneteenth as a paid holiday
(Americas employees only).
LGBTQIA+:
Pride is celebrated globally every June,
but at DM’s we’re committed to showing up
and supporting the LGBTQIA+ community
all year round. During 2021, we celebrated
through our global campaign ‘Proud then,
proud now, proud always’.
Throughout the business, we heard
from external LGBTQIA+ voices including
Global Butterflies, Casey Tanner and
We Create Space through webinars,
workshops, and educational resources.
We also encouraged the people of DM’s to
raise their voice on intersectional issues
in relation to the LGBTQIA+ community
using an internal forum. 30% of our
employees identify as LGBTQIA+ and we
hosted lunch and learns where internal
staff talked about their experiences.
At DM’s, we also showed our support by
donating to a variety of charities across
the world including the Trevor Project in
the US, Albert Kennedy Trust, Le Refuge
and Jugend gegen Aids in EMEA and
ReBit in APAC.
As well as internal events and education,
we support Pride externally through our
Pride boot, year-round social campaigns
amplifying the voices of marginalised
LGBTQIA+ people, competitions and
participating in the Pride parade in Portland.
OUR COM MI T M E N T
50%
Gender:
Creating a culture of support and allyship
is the foundation for gender equality at
Dr. Martens. Today, nearly two-thirds of
our global team are women. But this is
not just about representation: at DM’s we
are putting the policies and systems in
place to foster an inclusive workplace. In
March 2022 the DE&I team launched our
relationship with Catalyst, a global
non-profit that helps companies build
workplaces that work for women. Through
this relationship, all employees have
access to the full spectrum of Catalyst
research, tools, webinars, and more. We
also announced a series of updates to our
family friendly HR policies during
International Women’s Month that would
support women and parents through key
milestones throughout their careers,
namely Fertility, Loss, Maternity, Paternity
and Menopause. These policies are being
finalised ready for launch later in 2022.
We were disappointed that the pay gap
widened in our 2021 Gender Pay Gap
Report. Whilst we’ve made good progress
over the last 12 months in promoting and
hiring into more senior roles, we know we
need to stay focused on improving our
representation and improving the gender
pay gap through the actions of our DE&I
strategy and plans.
women in senior leadership roles (GLT
and direct reports) in the next 3-5 years
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DR. MARTENS PLC ANNUAL REPORT 2022
Inclusivity on our website: On our American
consumer website, following successful
optimised testing, we added ‘For All’ as
the first option into the navigation panel,
pulling through unisex styles. Whilst there
is still much for us to do in this space, early
feedback was positive, and we will look to
test this in the EMEA region next.
DE&I Leadership Learning: In June 2021,
we launched our DE&I Learning globally.
This was mandatory for senior leaders
and all employees within Human
Resources. The modules introduced the
foundations of DE&I, conscious and
unconscious bias, inclusive language and
providing specific managerial guidance
for leaders in thinking and acting with
an inclusive mindset.
In FY22 our Human Resources Leadership
Team (HRLT) and Americas Leadership
Team (ALT) participated in separate
inclusive leadership training pilots.
Both programmes were aimed at:
• Learning more about their own identity
and point of view.
• Increasing their ability to recognise,
understand, appreciate, and utilise
difference on their work teams and
amongst the respective leadership teams.
• Applying language, techniques, and
action they can use with their teams.
DE&I: HOW WE’RE DOING...
We all play our part to make sure DM’s
is an environment with open minds,
open eyes, open ears and open
conversations. In 2021, we developed
gender and ethnicity targets, to help us
track our progression on representation
across DM’s. These are:
To be achieved within three to five years:
Ethnicity
• 30% underrepresented
communities1 in senior leadership
roles (GLT and direct reports)
FY22:
20.6%
Gender
• 50% women in senior leadership
roles (GLT and direct reports)
FY22:
43.6%
• Increase non-binary colleagues
from 2% to 4% globally
FY22:
4%
• Increase male representation
across our retail stores to 40%
FY22:
29%
1. Black, Asian & Latinx.
When we set these targets, non-binary
representation amongst our
employees was at 2% globally. Since
then, it has increased to 4% meaning
we achieved this target earlier than
anticipated, which is reflective of the
inclusive nature of Dr. Martens as a
workplace. We will now look to develop
this target further.
We can see that we have continued
to build on our strong foundation of
acceptance and inclusion through
our DE&I survey results and our
progression against our DE&I targets.
For us, it boils down to treating
people right, striving to do better
and learning when we get it wrong.
Engagement and Inclusion Survey
Our 2022 Engagement and Inclusion
Survey seeks to understand the lived
experience for all employees across
Dr. Martens globally. With a 92% response
rate – an increase of around 500 people
from the previous year’s survey – our
people shared their thoughts and feedback,
and the results highlight the areas where
we are doing well and areas that we need
to focus on in the coming year:
• Included: 82% feel they can express
themselves at work.
• Accepting: 80% agree that Dr. Martens
encourages diversity.
• Equipped: 78% feel empowered and set
up for success.
• Valued: 76% feel that their voice and
contribution matters.
• Inspired: 66% are inspired to be part
of Dr. Martens’ future.
• Growing: 63% keep evolving in their
work and as a person.
Overall, our engagement score was
broadly unchanged versus last year. We
acknowledge that we are on a journey to
increase momentum and improve in the
future. This year, the employee engagement
score was incorporated into the Executive
Directors’ bonus target, which was missed
given the overall score. You can read more
about this on page 147.
Looking ahead, our ‘employee listening
strategy’ (page 124) will be developed
further to build on our strong approach to
engagement. We continue to emphasise
that ‘engagement happens at a local level’
so we are working with all managers to
ensure they have the tools, confidence and
capability to have regular action-focused
feedback sessions to keep the conversation
alive throughout the year. We are
complementing local level engagement
with a Company-wide focus on our Inspired
and Growth factors for this year, as well
as implementing the right systems and
resources to equip all of our people as
we aim to improve next year.
We have a strong foundation to build
upon but also recognise there is more
to do to ensure Dr. Martens continues
to be an environment where our people
feel supported and able to reach their
full potential.
What’s next?
We aim to create an environment where
our people can thrive, build human
connection and evolve our systems
to drive organisational effectiveness.
Through FY23, we will be driving
momentum by focusing on four key areas:
• Talent Acquisition: We are developing
a new applicant tracking system and
playbook, bringing our brand story to
life and raising awareness across a
more diverse group of candidates and
inspiring them to play their part in the
DM’s journey.
• Talent Management and Development:
To complement the culture work around
Rebellious Self Expression, we will
embed the DM’s leadership framework
aimed at building leadership capability,
which will enable a long-term talent
pipeline and robust succession planning
for the future. Our ambition is to
develop leaders that understand and
embrace their role to develop leaders
and talent of the future.
• DE&I: We will track our representation
data annually and conduct a gender
pay gap study annually, and gender pay
equity audits every other year. While
we are proud of our progress we know
there’s more work to do.
• Infrastructure: We will continue to build
out our HR systems, benchmarking
capability, reward structure and careers
sites to set ourselves to hire, develop
and retain the incredible talent we have
at DM’s now and in the future
Our culture is at the heart of everything
we do and we believe it is owned by every
employee at Dr. Martens. We will continue
to evolve our culture to reinforce our
commitment to co-create a diverse,
equitable and inclusive space for people to
thrive. We look forward to reporting more
on our progress next year.
OUR BRAND CUSTODIANS
See the opening pages
of the Annual Report
DR. MARTENS PLC ANNUAL REPORT 2022
83
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
HUMAN RIGHTS
WHY IT MATTERS…
Integrity is at the heart of what we do
and how we show up at Dr. Martens.
We expect high standards of each
other and our supply partners. Human
rights is a key area for our business
and as a result we are committed to
respecting the rights of our people
and those in our supply chain.
Speak up: We have an independent,
confidential hotline as a means for
Dr. Martens employees to raise concerns
and grievances relating to human rights,
harassment, or any other area covered
in our policies and values.
As well as continuing to expand our CSR
monitoring programme, this year we have
also focused on increasing the modern
slavery awareness of our people:
• Training: We delivered tailored modern
slavery training with key internal teams
such as our owned and operated UK
distribution management level staff.
• E-learning: We have a human rights
training module available for employees
on our training hub. We have also been
working on the development of an
internal modern slavery training
e-learning module which is due to
be rolled out globally in FY23.
WHAT WE’RE DOING…
At DM’s, we are strongly committed to
respecting human rights. This
commitment is described in our policies,
standards, and strategies, including the
DOCtrine – our business Code of Conduct,
our Supplier Code of Conduct, as well as
our Diversity, Equity & Inclusion strategy.
Over the past year, we have continued to
expand our CSR monitoring programme
across our Key Tier 2 supplier factories to
ensure our extended supply chain meets
our expected standards. Covid-19 has
continued to cause significant disruption to
supply chains globally. We have held true
to our values and have been committed to
showing up with integrity for our suppliers,
which you can find on page 32.
We also recognise that the pandemic and
other world events often have the greatest
impact on some of the world’s most
vulnerable people. This is why our actions to
uphold the standards expected of our supply
chain, and tackle issues such as modern
slavery, are now more important than ever.
At DM’s we believe knowing our supply
chain, education and collaboration are key.
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DR. MARTENS PLC ANNUAL REPORT 2022
COMMUNITY
WHY IT MATTERS…
At DM’s we take pride in the fact that
we stand up and support each other
as a global community. We want our
people to feel empowered to support
the causes they feel most passionately
about. It’s more important than ever
that we come together to support one
another through giving back.
WHAT WE’RE DOING…
We have a history of supporting causes
that work to advance social justice issues,
including support for anti-racism,
LGBTQIA+ rights, and mental health
initiatives – all of which we know our
people are passionate about. Over the
past year, this impact has been amplified
through our efforts as a company, as
well as by the Dr. Martens Foundation.
Volunteering: We encourage our employees
to use their two-day volunteering allowance
to support a charity of their choice. In
2021, Juneteenth was also added as a paid
holiday in the Americas, with employees
encouraged to use their time to give back
to their local communities.
• This year, Dr. Martens plc supported
a number of global charities through
donations including The Trevor Project
in the US, Albert Kennedy Trust, Le
Refuge and Jugend gegen Aids in
EMEA and ReBit in APAC. For more on
how we are championing LGBTQIA+
causes see page 82.
• In the US, in November 2021, we
celebrated Giving Tuesday rather than
Black Friday. Dr. Martens matched the
donations of consumers raised through
our social channels in the US, and in
total over $150,000 was raised and
donated to The Trevor Project.
Dr. Martens Foundation
Established during the pandemic, the
Dr. Martens Foundation was created to
support causes which exist to advance
social justice.
The Foundation is an independent UK
registered charity, with charity status
being granted in May 2021. It is overseen
by a five-person Board of Trustees,
including two Dr. Martens employees
and three independent Trustees.
The Foundation has a ‘depth and
breadth’ approach to funding, directly
supporting under-served communities
who are struggling with day-to-day
injustices, whilst also supporting causes
which tackle some of the systemic
causes of those injustices.
38Grassroots grants awarded by
the Dr. Martens Foundation
It does this by funding grassroots
organisations that can help local
communities with their immediate
needs, whilst also providing larger,
longer-term funding to a small number
of organisations that advocate for
change at a national level. So far, 38
grassroots grants have been awarded
to charities globally, with the main
themes supported in the table below.
THEMES FUNDED BY THE DR. MARTENS FOUNDATION IN FY22
d
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DR. MARTENS PLC ANNUAL REPORT 2022
85
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
Three examples of organisations which
received a grassroots grant can be seen
below. In March 2022 the Foundation made
three emergency grants to humanitarian
organisations supporting civilians who
have been displaced from Ukraine.
The Dr. Martens Foundation
has donated £735,830
to 41 organisations.
Region: California, USA
House of Ruth serves individuals and families
who are impacted by domestic violence. It
delivers holistic, survivor-driven advocacy
by helping people respect their right to
self-determination and identify and set their
own goals. In the long term, it aims to help
eradicate domestic violence by investing in
prevention strategies. The funding will help
House of Ruth support domestic violence
survivors throughout 2022.
Region: United Kingdom
Micro Rainbow supports the integration of
lesbian, gay, bisexual, trans, queer and intersex
(LGBTQI) people who flee persecution and come
to the UK in search of safety. It implements
a holistic approach to integration by offering
safe housing, social inclusion and employability
support. The funding will run a free helpline
in Pashto to support LGBTQI people who are
fleeing Afghanistan and will also offer integrated
support while they settle in the UK.
Region: Hong Kong
ImpactHK works with people experiencing
homelessness by helping them settle in a
safe home, restore their mental and physical
wellbeing, build their self-esteem and increase
their social capital. The funding will allow
ImpactHK to deliver ten outreach activities
a week across the city, link up with other
services and provide emotional support to
those experiencing homelessness.
Golsana Begum
DR. MARTENS FOUNDATION MANAGER
The Foundation has
come a long way since
its inception in 2021
and has already
supported so many
passionate and
inspiring organisations
across the globe. It’s
looking forward to
doing more, going
further and becoming
a fearless champion
of social justice.
WHAT’S NEXT?
The next priority for the Dr. Martens
Foundation will be selecting
organisations who have national-level
impacts on racial, gender and LGBTQIA+
rights across the three regions of North
America, Europe and in the Asia Pacific.
The focus going forward is to develop a
robust grant management and learning
strategy to ensure that the organisations
it partners with can grow and learn from
each other.
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DR. MARTENS PLC ANNUAL REPORT 2022
SUSTAINABILITY GOVERNANCE
BOARD:
Dr . Martens plc Boar d
AUDIT AND RISK
COMMITTEE
REMUNERATION
COMMITTEE
NOMINATION
COMMITTEE
MARKET DISCLOSURE
COMMITTEE
MANAGEMENT:
Including Executive
Directors, Global
Leadership Team
and management
T
H
G
I
S
R
E
V
O
TCFD
WORKING
GROUP
SUSTAINABILITY
STEERING COMMITTEE
OPERATIONAL RISK
COMMITTEE
SUSTAINABILITY
WORKING GROUPS
REGIONAL RISK
COMMITTEES
OPERATIONS
MATERIALS
PACKAGING
LIFECYCLE
CLIMATE
Climate-related risks and opportunities
are cross-cutting issues which are raised
in each Sustainability Working Group
D
E
L
E
G
A
T
I
O
N
O
F
A
U
T
H
O
R
I
T
Y
A
N
D
A
C
C
O
U
N
T
A
B
I
L
I
T
Y
At Dr. Martens, responsibility and integrity
forms the foundation on which our
governance is built. We have a robust
governance structure and risk management
framework, which you can read more about
on pages 97.
Sustainability governance
Our overarching sustainability strategy
is sponsored by our GLT Sustainability
Lead, Emily Reichwald. Our sustainability
strategy is overseen by the Sustainability
Steering Committee, which is chaired
by our CEO, Kenny Wilson. Its members
include the COO, CPO, CMO, CHRO and
other key functional heads. The
Sustainability Steering Committee reports
directly to the Board and provides regular
updates to help determine the focus and
direction of the strategy. Throughout
FY22, the Sustainability Steering
Committee met every six weeks.
During the year we have adapted the
sustainability governance structure to
support our new Planet, Product, People
strategy. This new approach, with Working
Groups feeding into the Sustainability
Steering Committee six times a year, was
adopted in April 2022, and is set out in
more detail in our TCFD disclosure on
page 90.
Policies
Our policy needs are regularly reviewed by
our Legal, Compliance and Sustainability
teams which work collaboratively together.
Policies are developed by using international
standards and by looking at best practices
across the industry. They are reviewed by
the Board before being rolled out.
Our key ESG policies can be found here:
• The DOCtrine, our business Code of
Conduct, including:
— Anti-Bullying, Discrimination and
Harassment;
— Data Protection;
— Health and Safety;
— Human Rights and Ethical Trade;
— Anti-Bribery, Corruption and Fraud;
— Competition Law/Anti-Trust;
— Confidential Information;
— Conflict of Interest; and
— Whistleblowing;
• MIE Environmental Policy;
• Anti-Slavery and Human Trafficking Policy;
• Animal Derived Materials Policy;
• Sanctions Policy; and
• Third Party Due Diligence Policy
Supplier policies
We have a number of policies and
procedures to ensure our suppliers
comply with our business terms, as well
as employment, environmental and other
relevant laws and regulations. We have
contractual provisions that require our
agents, distributors and franchisees to
also comply with the same terms:
• Supplier Code of Conduct;
• Migrant Worker Policy; and
• Environmental Standards.
Compliance and training
Our global compliance and training
platform allows consistent and relevant
policies and training materials to be
distributed to our employees across all
regions in relevant languages. It also
provides live views and up to date
reporting and monitoring of the business’s
progress rate, therefore allowing targeted
training and communication where
needed. Training modules for all
Dr. Martens employees include modules on
Human Rights, Financial Crime (including
Anti-Bribery and Corruption), Acceptable
Usage and Cyber Security. All employees
are also required to read and agree to
our Anti-Bribery and Corruption Policy
at the beginning of their employment
and whenever it’s updated.
DR. MARTENS PLC ANNUAL REPORT 2022
87
STRATEGIC REPORTSUSTAINABILITY
Sustainability
continued
SASB REFERENCE TABLE
The Sustainability Accounting Standards Board (SASB) Foundation is a not-for-profit, independent standards-setting organisation
that aims to establish and maintain industry-specific standards. This table identifies the standards deemed relevant to the Apparel,
Accessories & Footwear industry, as defined by SASB’s Sustainable Industry Classification System (SICS). It references the location
in our Annual Report that responds to each metric. There are, historically, some areas where information has not been captured,
however we are working to improve our data systems in order to collect and monitor all required data.
METRIC
Number of (1) Tier 1 suppliers and (2)
suppliers beyond Tier 1.
CATEGORY
UNIT OF
MEASURE
Quantitative Number
CODE
RESPONSE
CG-AA-000.A We have 14 Tier 1 footwear assembly factories
and 9 accessories suppliers. More information
can be found on page 70 (Global Supply Chain).
MANAGEMENT OF CHEMICALS IN PRODUCTS
Discussion of processes to maintain
compliance with restricted
substances regulations.
Discussion
and analysis
N/A
Discussion of processes to
assess and manage risks and/or
hazards associated with chemicals
in products.
Discussion
and analysis
N/A
ENVIRONMENTAL IMPACTS IN THE SUPPLY CHAIN
Percentage of (1) Tier 1 supplier
facilities and (2) supplier facilities
beyond Tier 1 in compliance with
wastewater discharge permits
and/or contractual agreement.
(%)
Quantitative Percentage
CG-AA-
250a.1
CG-AA-
250a.2
CG-AA-
430a.1
Quantitative Percentage
(%)
CG-AA-
430a.2
Percentage of (1) Tier 1 supplier
facilities and (2) supplier facilities
beyond Tier 1 that have completed
the Sustainable Apparel Coalition’s
Higg Facility Environmental Module
(Higg FEM) assessment or an
equivalent environmental data
assessment.
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DR. MARTENS PLC ANNUAL REPORT 2022
See social and environmental management
within the Global Supply Chain (pages 70 to 72).
See social and environmental management
within the Global Supply Chain (pages 70 to 72).
100% of our leather suppliers that conduct wet
processing comply with the LWG protocol,
which is aligned to ZDHC, and Dr. Martens
wastewater requirements as outlined in our
Supplier Environmental Standard. For more
information see the Leather section (pages 75)
and Social and environmental management
within the supply chain (pages 69 to 72).
All Tier 1 suppliers must sign our
Environmental Standards agreement, which
includes our wastewater management and
effluent treatment requirements.
In FY22 we maintained ISO 14001
accreditation at our Tier 1 Made In England
manufacturing site. We want to lead by
example, and over the coming years we will
support our other Tier 1 suppliers to introduce
an environmental certification standard, such
as ISO 14001, by 2025.
Currently, 14% of our Tier 1 footwear
assembly supplier factories have an
environmental certification. We will continue
to engage with the rest of our Tier 1 suppliers
to report the baseline in FY23.
METRIC
CATEGORY
UNIT OF
MEASURE
CODE
RESPONSE
LABOUR CONDITIONS IN THE SUPPLY CHAIN
Percentage of (1) Tier 1 supplier
facilities, (2) supplier facilities
beyond Tier 1 that have been audited
to a labour code of conduct and (3)
percentage of total audits conducted
by a third-party auditor.
Quantitative Percentage
(%)
CG-AA-
430b.1
Priority non-conformance rate
and associated corrective action
rate for suppliers’ labour code of
conduct audits.
Quantitative Rate
Description of the greatest (1) labour
and (2) environmental, health and
safety risks in the supply chain.
Discussion
and analysis
N/A
CG-AA-
430b.2
CG-AA-
430b.3
(1) All our Tier 1 suppliers are required to sign
our Master Supplier Agreement, which
includes a Code of Conduct and Migrant
Worker Policy. 100% of our Tier 1 suppliers
have been audited and surpassed our
required CSR criteria. For more information
see Social and environmental management
within the supply chain (pages 69 to 72).
(2) All of the tanneries we source leather from
are LWG certified, for which a recognised
social audit is now a requirement.
(3) 100% of our Tier 1 CSR audits were
conducted by a third-party auditor.
100% of our Tier 1 suppliers audited in FY22
achieved the highest rating in the CSR audit
(Intertek WCA monitoring programme). We
audit our active Tier 1 suppliers at least annually.
See social and environmental management
within the supply chain (pages 70 to 72),
Materials (pages 74 to 76)
Climate and carbon (pages 66 to 68)
Governance and policies (page 87)
RAW MATERIALS SOURCING
(1) List of priority raw materials;
for each priority raw material:
(2) environmental and/or social
factor(s) most likely to threaten
sourcing, (3) discussion on business
risks and/or opportunities associated
with environmental and/or social
factors, and (4) management
strategy for addressing business
risks and opportunities.
(1) Amount of priority raw materials
purchased, by material, and
(2) amount of each priority raw
material that is certified to a
third-party environmental and/or
social standard, by standard.
Discussion
and analysis
N/A
CG-AA-
440a.3
See Materials (page 74), Packaging (page 77)
TCFD report (page 90) and Risk Management
(page 97).
Quantitative Metric tons
(t)
CG-AA-
440a.4
From AW21, 100% of our upper leather came
from LWG certified tanneries. From SS22,
all other specified leather, including linings,
leather goods, laces and footbeds, also
came from LWG certified tanneries. More
information can be found on page 75
(Leather). Historically, this information has
not been collected for PVC. We are working
to install the internal systems to monitor
progress against our sustainable materials
Commitments to the required unit of measure.
DR. MARTENS PLC ANNUAL REPORT 2022
89
STRATEGIC REPORTSUSTAINABILITYOur TCFD Disclosures
TASK FORCE ON CLIMATE-RELATED
FINANCIALDISCLOSURES
We support the Task Force on Climate-related Financial Disclosures (TCFD) framework
and disclose our first TCFD report in line with the UK Listing Rules (LR 9.8.6R).
INTRODUCTION
Climate change is the most significant
environmental challenge the world is
facing. Reducing our carbon footprint is
not only the right thing to do, it will also
help minimise our future climate-related
risks and maximise our climate-related
opportunities, which will play a key role
in our ability to continue to generate
long-term value.
Climate has been a key focus for us this
year. Since August 2021, we have worked
with the Carbon Trust to measure our
full Scope 1, 2, and 3 carbon footprint,
develop Science-Based Targets (SBTs)
and identify our most significant climate-
related risks and opportunities. We are
awaiting the updated guidance for our
sector from the Science Based Targets
initiative (SBTi) in order to submit our
targets, as advised by the SBTi (expected
later in 2022).
These exercises have informed the
development of our Planet, Product,
People sustainability strategy and
roadmaps, which will enable us to progress
with our sustainability Commitments
(see page 63 for further details).
Our report is consistent with the four TCFD pillars and we comply with ten of the
eleven recommended disclosures as indicated in the table below. We are in partial
compliance with recommendation 2b, because in the coming year we will be
undergoing climate-specific financial modelling – further details of which can be found
on page 92. We plan to report the outputs of this modelling in future disclosures.
TCFD COMPLIANCE INDEX TABLE
TCFD
PILLAR
RECOMMENDED
DISCLOSURE
PAGE
REFERENCE
1. GOVERNANCE a. Describe the board’s oversight of climate-
Pages 87, 91
related risks and opportunities.
b. Describe management’s role in assessing
and managing climate-related risks and
opportunities.
Pages 87, 91
2. STRATEGY
a. Describe the climate-related risks and
Pages 93, 95
opportunities the organisation has identified
over the short, medium, and long term.
b. Describe the impact of climate-related risks
and opportunities on the organisation’s
businesses, strategy, and financial planning.
Pages 92, 96
c. Describe the resilience of the organisation’s
strategy, taking into consideration different
climate-related scenarios, including a 2°C
or lower scenario.
Pages 92,
93 – 95
3. RISK
MANAGEMENT
a. Describe the organisation’s processes for
identifying and assessing climate-related risks.
Pages 92, 96,
97 – 98
b. Describe the organisation’s processes for
managing climate-related risks.
Pages 93 – 95,
96
c. Describe how processes for identifying,
assessing, and managing climate-related
risks are integrated into the organisation’s
overall risk management.
Pages 96,
97 – 98
4. METRICS
AND TARGETS
a. Disclose the metrics used by the
organisation to assess climate-related risks
and opportunities in line with its strategy
and risk management process.
Pages 63 – 79,
96
b. Disclose Scope 1, Scope 2 and, if appropriate,
Scope 3 greenhouse gas (GHG) emissions
and the related risks.
Pages 66 – 69,
96
c. Describe the targets used by the organisation to
manage climate-related risks and opportunities
and performance against targets.
Pages 63 – 79,
93 – 96
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DR. MARTENS PLC ANNUAL REPORT 2022
GOVERNANCE
The Board oversees Dr. Martens’
sustainability strategy and Dr. Martens’
ESG-related activities including our
management of climate-related risks
and opportunities. It carries out this role
through in-depth sustainability updates
presented at Board meetings at least
annually as well as regular informal
updates from the General Counsel who
leads the Sustainability team. These
provide an opportunity for the Board
to discuss and provide feedback to,
and challenge, the Sustainability team
in respect of ESG-related priorities,
initiatives, and targets (including our
Net Zero Commitment and supporting
Commitments, see page 63). The Board is
kept informed of changing regulatory and
legislative developments, including those
relating to climate-related disclosures as
well as sustainability more broadly,
through quarterly ‘horizon scanning’
papers. The Board uses this information
to help guide its broader decision-making,
including with respect to strategy, risk
management, business planning and
performance management.
The sustainability strategy at Dr. Martens
is underpinned by a clear governance
framework which has been developed
over the past year, which can be found
on page 87. This covers the day-to-day
responsibility for different elements of
the sustainability strategy, as well as
oversight of the strategy, and the way
information flows between these groups
and to the Board.
• Dr. Martens’ sustainability strategy
and climate risks and opportunities
were discussed at 25% of this year’s
Board meetings.
• Climate deep dive and review for all
members of the Board, delivered by
Dr. Martens Environment and Climate
Impact Manager and an external
sustainability consultancy, was also
held in January 2022.
• ESG targets formed part of this year’s
performance measures for the
Executive Bonus Scheme and will
continue to do so in the new financial
year; these can be read about on pages
148 to 161. More detail on our
governance can be found on the
following pages:
Dr. Martens plc Board and other
Board-level committees: page 129.
Operational Risk Committee: page 97.
Sustainability Steering Committee:
page 87.
Sustainability governance structure
including Working Groups: page 87.
The Sustainability Steering Committee
is chaired by the CEO assisted by the
General Counsel. The Committee has
overall management responsibility for
climate-related issues, and reports
regularly to the Board.
Sustainability Working Groups:
Operations, Materials, Packaging and
Lifecycle report into the Sustainability
Steering Committee every two months
providing updates on progress against DM’s
sustainability strategy, Commitments, and
metrics. Climate cuts across all areas of our
strategy, so falls within the scope of each
of the Working Groups. Working Groups
are led by management-level subject
matter experts from across the business,
with guidance and technical advice
provided by the Sustainability team.
TCFD Working Group:
A cross-functional Working Group
comprised of the Sustainability, Internal
Audit & Risk, Finance and Supply Chain
teams works collaboratively to identify,
monitor, and manage climate risks
and opportunities. The Working Group
provides updates into the Sustainability
Steering Committee, which is chaired by
the CEO who has ultimate accountability.
Environment and Climate
Impact Manager
The Environment and Climate Impact
Manager is responsible for the day-to-day
consideration, management and inclusion
of climate-related risks and opportunities
across the business. They have the
responsibility for attending all Sustainability
Steering Committee meetings and working
groups, to ensure climate risks and
opportunities are included on the agenda
and appropriate expertise is made
available, where relevant.
DR. MARTENS PLC ANNUAL REPORT 2022
91
STRATEGIC REPORTOur TCFD Disclosures
continued
APPROACH TO
TCFD
CLIMATE SCENARIO ANALYSIS METHODOLOGY AND SCORING APPROACH:
Working with the Carbon Trust, we
adopted peer-reviewed climate science
and scenario-models to forecast our
climate-related risks and opportunities
in line with the recommendations of
the TCFD. This was supplemented by
interviews with key internal stakeholders
to gain insight into how these impacts
could change as our business and supply
chain evolves.
We assessed the annual financial
implication of each climate-related risk
and opportunity against the most
extreme respective scenarios. Physical
risks were assessed using the +2°C
scenarios and transition risks were
assessed using <2°C scenarios.1
Climate models used above and below 2°C scenarios:
Below 2°C scenario
Above 2°C scenario
0-1.3°C increase
<2°C
+2°C<
+3°C
+4°C
Lower physical risks,
higher transition risks
Models used:
Scenarios supporting low emissions
include:
• Net Zero by 2040 – NGFS.
• The Sustainable Development
scenario (SDS) – IEA and World
Energy Outlook.
• 2°C scenario (2DS) – IEA.
• Energy Technology Perspectives
(ETP).
Where the financial implications
of carbon taxes were assessed,
Dr. Martens’ FY20 emissions profile
was used.
Higher physical risks, lower transition risks
Models used:
• A number of Representative Concentration Pathways
(RCPs) adopted by the IPCC were used to forecast
prospective physical risks.
• RCP 8.5 was used in both ‘Business as Usual’ and
‘High Emissions’ scenarios, where temperatures are
forecast to exceed 2°C (3°C – 5.1°C degrees). As this
scenario models a stark extremity, RCP 4.5 (between
2 and 3°C) and ~3°C+ scenarios were also considered.
• Scenario sources were gathered from NGFS, the IEA
and World Energy Outlook, Climate Impact Explorer,
the WRI, and the UN FAO.
The most significant climate-related
risks and opportunities were scored
and mapped against likelihood, time
horizon and financial impact. These
scores prioritise the climate risks and
opportunities in order of importance,
which will in turn support the
prioritisation of our sustainability
strategy and Commitments.
The scoring criteria consisted of the
following:
• Likelihood: The likelihood score is
based on the number of scenarios
in which climate-related risks and
opportunities are predicted to occur
under multiple climate models.
• Time horizon: The time horizon score
is based on the timeframe that external
events which drive climate-related risks
and opportunities are expected to
occur under both below and above
2°C scenarios.
When considering climate-related physical
and transition risks and opportunities,
Dr. Martens assesses them through
short, medium and long-term timescales.
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DR. MARTENS PLC ANNUAL REPORT 2022
These timescales were chosen as they are
aligned with the business’s wider strategic
planning horizons, enabling climate-
related risks and opportunities to be
factored into broader business decisions:
Definitions2:
Transition Opportunities: Business avenues which
provide financial prospects related to increased
demand for lower-carbon products, business models,
and supply chains.
Transition Risks: Policies, legislation, markets and
Time horizon
Period
technology which will need to transition towards a
Present
Short
Medium
Long
Up to 3 years
From 3 to 5 years
zero-carbon global economy. The slower these
transitions are embedded, the greater the likely
exposure to physical risks.
From 5 to 10 years
Physical Risks:
10 years +
•
Chronic: Temperature changes due to increasing
emissions. Increasing temperatures both
accelerates the acute risks, as well as driving
further chronic risks such as altering rainfall
patterns and warming the ocean, resulting in
water stresses and sea-level rise respectively.
•
Acute: Extreme weather events which are likely to
increase in frequency and magnitude due to rising
temperatures, e.g. Flooding, Heatwaves, Cyclones,
Droughts etc.
We are in the process of further assessing
the impact of the identified climate-
related risks and opportunities on our
business strategy and how we may need
to adapt our strategy and financial
planning in future. In the coming year,
we will be undergoing climate-specific
financial modelling, aimed at further
understanding business resilience,
the investments required to fund
opportunities as well as mitigating
potential risks. We plan to report the
outputs from these workstreams in
future disclosures.
OVERVIEW OF DR. MARTENS’ PRIORITISED CLIMATE-RELATED RISKS AND OPPORTUNITIES:
Our most significant climate-related risks and opportunities are set out in the table below, alongside information on how these are
being managed.
Transition Opportunities:
TCFD Risk
Categorisation
and Sub category
Transition
opportunity/
Market
Expected time
horizon
Climate-related risks and
opportunities Identified
Our relevant Commitments
and action
Present
Repair and Resale Markets
Sustainability strategy key area: Lifecycle
Generating an increased proportion of revenue
through the sale of repaired and used Dr. Martens
products. These markets are projected to have
high levels of growth in both a baseline and
transition scenario.
Commitment: Offer options and guidance for
wearers to maximise useable life by 2025.
Progress: ReSouled, Dr. Martens’ repair for resale
initiative launched in April 2022, with plans to scale
globally if successful. We also encourage consumers
to prolong the life of their DM’s by sharing tips on
how to care for their products correctly.
For more information go to pages 78 – 79.
Short
Alternatives to Leather
Sustainability strategy key area: Materials
Diversifying our core materials by introducing
alternative materials. Reducing our reliance on
traditional leather has the potential to reduce
the emissions intensity per product, potentially
reducing our costs in the context of a lower
carbon economy. For example, this could reduce
our exposure to potential costs associated
with and linking to the Land-use & Agricultural
Practice transitional risk (see below), whilst also
reducing our exposure to physical climate risks
associated with farming.
Commitments:
Sustainable vegan upper material by 2028.
Sourcing 100% of the natural materials in our
products from regenerative agriculture by 2040.
Progress: Alternative material trials are underway,
with a new vegan product launch planned. For
more information go to pages 74 – 76.
Transition Risks:
The most significant transition risks detailed below all have a low-medium likelihood. Current analysis suggests that these risks
would be more likely to occur in a low-carbon transition scenario and are less likely to occur in a business as usual and existing
policy scenario.
TCFD Risk
Categorisation
and Sub category
Transition risks/
Policy & Legal
Expected time
horizon
Climate-related risks and
opportunities Identified
Our relevant Commitments
and action
Present
Carbon Pricing/Taxation
Sustainability strategy key area: Climate
Introduction of carbon taxes and/or carbon trading
markets could increase input costs across the
value chain. Although we are not currently subject
to any direct carbon taxes or emissions trading
schemes, this could change in future – particularly
in the case of our European jurisdictions.
Commitment: Net Zero target to be validated
by SBTi in FY23.
Progress: First full carbon footprinting exercise
complete, informing roadmap development ready
for delivery (pages 66 – 68).
Higher carbon tax rates would have a significant
impact on the key carbon hotspots identified in the
footprinting of our supply chain (page 67). In turn,
these costs would be passed on to Dr. Martens.
We are in the process of setting ambitious SBTs3
(pages 66 – 68) which will work towards mitigating
this risk.
However, the adoption of alternative materials
(including Alternatives to Leather) could mitigate
against this as this would give us access to
materials that are not subject to carbon taxation.
1. We did so using Dr. Martens’ FY22 financial metrics, operational metrics, physical locations and assets. As we disclose against the TCFD requirements annually,
these will be updated accordingly.
2. Source: https://www.tcfdhub.org/wp-content/uploads/2022/04/Glossary-and-Abbreviations.pdf.
3. We are awaiting the updated guidance for our sector from the Science Based Targets initiative (SBTi) in order to submit our targets, as advised by the SBTi
(expected later in 2022).
DR. MARTENS PLC ANNUAL REPORT 2022
93
STRATEGIC REPORTOur TCFD Disclosures
continued
TCFD Risk
Categorisation
and Sub category
Transition risks/
Policy & Legal
Expected time
horizon
Climate-related risks and
opportunities Identified
Our relevant Commitments
and action
Medium
Production Standards & Buildings Energy
Efficiency
Sustainability strategy key area: Operations
(& Climate)
Stricter standards and policies are expected
to be used as regulatory tools for decarbonising
materials, processes, and services throughout
supply chains. Stronger efficiency regulations
affecting our own operations and our value chain
could result in increased costs.
Commitments:
• Net Zero target to be validated by SBTi in FY23.
• Source renewable electricity across our owned
and operated sites by 2025.
• Environmental certification standard to all Tier 1
suppliers by 2025.
These are most likely to impact DM’s through
standards applied to cattle-farming, PVC
production, and packaging, which we are already
beginning to see through regional Extended
Producer Responsibility (EPR) schemes.
This could result in positive output through
operational efficiency opportunities.
Better energy efficiency, resulting in less energy
used across the value chain, could positively
mitigate against the Increased Prices of Input
Materials, Processes and Services.
Progress: All of our electricity for our owned and
operated sites in the UK comes from renewable
sources. We have also set an additional internal
commitment to source 75% of our electricity for
our owned and operated sites across Europe from
renewable sources before FY24 (page 68).
We have maintained our ISO 14001 certification
across our MIE factory and maintain strong
relationships in our supply chain to encourage
best practice (pages 69 – 70).
Transition risks/
Market
Medium-Long
Increased Prices of Input Materials, Processes
and Services
Sustainability strategy key area: Packaging
& Materials
The decarbonisation of materials, processes
and services, and the adoption of lower impact
alternatives, could potentially require higher
levels of investment within the supply chain and
thus potentially higher costs for the business
and our customers. In addition, increased demand
for the same materials (e.g. leather, PVC and
packaging materials) and services could also
result in higher prices, depending on
circumstances.
Commitment: 100% of footwear made from
sustainable materials by 2040.
Progress: Over the past year we have defined
our Sustainable Materials Criteria, which will
act as the foundation towards the achievement
of our sustainable materials Commitments.
This includes the maintenance of our product
durability and timeless design. On this journey
we are investing in R&D to ensure sustainable
alternatives are scalable and commercially viable.
Further details can be found on pages 74 – 76.
Short-Medium
Land-use & Agricultural Practice
Sustainability strategy key area: Materials
Procurement costs could increase as a result of
emission-reduction efforts, such as at farm level,
as well as lower levels of the value chain due to
less intensive practices and higher demand of
particular lower impact materials.
Potential for adverse impact on Increased Prices
of Input Materials, Processes and Services
through cost uplift.
Commitment: 100% upper leather from the
Leather Working Group (LWG) by 2023.
Progress: We have achieved this Commitment and
continue to be an active member of the LWG to
enable the sustainable development of the leather
industry. The leather we source is a by-product
of the food industry, so we look to work with the
whole value chain to improve land-use and
agricultural practices (page 75).
Additional Commitments
Zero deforestation by 2025.
Sourcing 100% of the natural materials in our
products from regenerative agriculture by 2040.
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DR. MARTENS PLC ANNUAL REPORT 2022
Physical Risks:
Due to the systemic and interconnected nature of physical risks under high-emissions scenarios, the impacts detailed below
have the potential to directly impact Dr. Martens’ supply chain. When identifying physical risks across our value chain, we
considered two main factors:
• The significance of the site or region to our business, i.e. its relative contribution in terms of revenue, production volume,
purchase volume, and value of assets compared to others; and
• The level of acute or chronic physical risk for each site or region.
Our supply chain strategy is to diversify and limit reliance on individual suppliers or locations, which also reduces potential risk of disruption
from extreme weather events. This approach is taken whilst also considering low-carbon freight and a transition towards increased near-shoring.
The criteria for selecting future factory locations now include specific consideration of the potential impact of climate risks.
Broader risk mitigation and business resilience
TCFD Risk Categorisation
and Sub-category
Expected time horizon
Climate-related risks and
opportunities identified
Physical/Chronic
Long Term
Temperature changes
Physical/Acute
Short-Medium
Coastal & riverine flooding
Short
Heatwaves
Medium
Wildfires
Short-Medium
Drought
Short
Storms & cyclones
Potential impact
Increased frequency of severe weather events
could cause disruption to supply and production,
and increased challenges in maintaining effective
distribution
Catalysing increased magnitudes of acute
risks. Affecting rainfall patterns, reducing
water availability and impacting soil quality.
Increased temperatures could result in ocean
warming and subsequent sea level rise.
Sites located near floodplains and low-lying
coastal areas could be at risk of flooding.
Heatwaves could lead to increased challenges
in raising cattle, the creation of inadequate
working conditions, difficulty in storing leather
at appropriate temperatures.
Wildfires could result in the damage or loss of
livestock upstream, raw materials and assets
held at manufacturing sites upstream.
Drought may result in decreased tannery
production and potential closures as water
supply becomes limited. It may also impact
the availability of feed and general health of
livestock, thus impacting availability of hides.
Storms/cyclones at footwear manufacturing
sites could disrupt local supply chains,
production, and output/supply.
DR. MARTENS PLC ANNUAL REPORT 2022
95
STRATEGIC REPORTOur TCFD Disclosures
continued
RISK MANAGEMENT
Climate-related risks were identified
through our climate scenario analysis
methodology and scoring approach (page
92). This methodology is the approach
we will take going forward to identify
climate-related risks.
Climate change is integrated into DM’s
broader risk management framework, and
is subject to the same governance, annual
review process and management attention
as other risks recorded on our Group
Risk Register. Further detail on our risk
management framework is on page 97.
We currently consider climate risk as
an emerging risk rather than a separate
principal risk. We will continue to revisit
that assessment in FY23 as we conduct
further analysis into the net potential
impact of climate risks, after taking into
account the mitigations we can put in
place and the potential cost of those. We
also recognise that climate impacts our
other principal risks, such as supply chain,
brand and product, legal and compliance,
and therefore climate is considered in the
way we assess and mitigate those risks.
Pages 97 to 103 include further detail on
our principal risks.
METRICS AND TARGETS
Climate-related targets:
In last year’s Annual Report, we disclosed
our Commitment to achieve Net Zero by
2030. Since then, the guidance for setting
Net Zero targets has been updated by the
SBTi. As a result of this, we are committed
to reduce absolute Scope 1 and 2 emissions
90% by 2030, from a 2020 base year, which
is aligned with a 1.5°C future and to the
requirements for Net Zero targets as set out
by the SBTi. We are awaiting the updated
guidance for our sector from the SBTi in
order to submit our targets and set our
Scope 3 emissions Commitment, as advised
by the SBTi (expected later in 2022).
We have also set additional sustainability
Commitments that will help us achieve
our Net Zero Commitments, including to
source renewable electricity across all our
owned and operated facilities by 2025.
Our Scope 3 emissions associated
with the purchase of leather, PVC and
packaging materials make up the majority
of our emissions profile. We aim to
minimise these emissions through the
pursuit of the sustainability Commitments
across our key areas of Operations,
Materials, Packaging and Lifecycle. Some
examples of these Commitments include:
• 100% of natural materials in products
from regenerative agriculture by 2040.
• 100% of packaging from recycled or
other sustainably sourced material
by 2028.
• Sustainable vegan upper by 2028.
Our sustainability Commitments
and metrics can be found in our
Sustainability report on pages 54
to 89.
Where we have not reported metrics and
progress against Commitments, we are
working to install the required systems
to collect and monitor the data so we can
report progress against these in future
disclosures.
Carbon footprint
Table 1 contains the results of our
baseline footprinting exercise, which was
carried out this year, and demonstrates
our value chain emissions in FY20 (April
2019-March 2020)4. Further details can
be found on page 66.
Our FY21 and FY22 limited Scope 1, 2
and 3 GHG emissions can be found in our
SECR statement on page 685. We will
continue to prioritise accurate emissions
data recording and reporting over the
coming year.
Table 1: Breakdown of emissions across
Scopes 1-3 during FY20 baseline year
(1 April 2019 – 31 March 2020)
Scope
Scope 1
Scope 2
(Location)
Scope 2 (Market)
Tonnes CO2e
2019/2020
% of Total
Value Chain
640
0.3%
1,891
1,936
–
0.8%
Scope 36
231,545
98.9%
FINANCIAL IMPACT
Based upon the analysis carried out to
date, including the input from external
advisers, we believe that there is no
immediate material financial risk or threat
to our business model from climate-related
risks. Therefore, we have not carried out
a separate viability scenario analysis for
climate risk, but we have considered
climate-related assumptions in some of
the scenarios set out on pages 104 to 105,
for example assumptions around cost
inflation, which could in part be driven
by climate-related factors including higher
taxes within our supply chain; or disruption
to our supply chain or damage to
warehouses or Tier 1 factories due to
extreme weather events.
Our regular financial planning and
forecasting processes consider a wide
range of internal and external sources
of information, as well as risk variables
– including those related to climate
change. As we develop a better
understanding of climate risks and
opportunities, we will incorporate them
into future iterations of our plans.
We have considered potential impacts
on our financial statements in relevant
areas such as impairment of assets and
depreciation rates. Based upon our
current assessment, we do not believe
that there are any adjustments required
to our financial statements in relation
to climate risks.
In FY23 we plan to undertake climate-
specific financial modelling to deepen
our understanding of the potential
financial impacts of our climate-related
risks and opportunities.
4. FY20 has been used as a baseline for our Science-Based Targets as it most accurately presents DM’s business, with limited disruption due to Covid-19.
5. We aim to disclose our full FY22 Scope 1-3 footprint in next year’s Annual Report.
6. Incorporates all categories within Scope 3 from the GHG Protocol with the exception of the following, either because the emissions are covered in another category
or because they are not relevant for our business: (8) Upstream leased assets, (10) Processing (13) Downstream leased assets & (15) Investments.
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DR. MARTENS PLC ANNUAL REPORT 2022
Risk management and our principal risks
EFFECTIVE RISK
MANAGEMENT
Effective risk management
drives better commercial
decisions, protects our
assets, reputation and brand,
and supports delivery of
our strategy and sustainable
business growth.
MATT KETTEL
RISK AND AUDIT LEADER
RISK GOVERNANCE AND OVERSIGHT
KEY COMPONENTS
BOARD
D
I
R
E
C
T
I
O
N
GROUP LEADERSHIP
A
N
D
O
V
E
R
S
I
G
H
T
REPORTING AND ESCALATION
REGIONS, FUNCTIONS AND PROJECTS
The diagram below shows the key elements
of Dr. Martens’ approach to risk governance,
including the ‘bottom-up’ and ‘top-down’
aspects to the approach. In identifying risks,
we consider four broad categories of risk
being strategic, operational, financial, and
legal and compliance.
Risk appetite
We recognise the need for informed
risk-taking in order to deliver sustainable
and profitable business growth. During
the year, the Board reviewed the overall
approach to risk appetite and considered
this for each principal risk, which is
included on pages 100 to 103. Our risk
appetite across different areas informs
the Group’s risk and control framework
and day-to-day control activities.
Risk management approach
Our approach to risk is an integrated
part of the overall governance and
management of the Group, as set out in
more detail in the Governance section,
particularly the Audit and Risk Committee
report on page 138. Throughout FY22,
we have continued to mature and embed
our risk management process, including
a focus on risk appetite, which is set out
in more detail below.
The Group follows the ‘three lines model’
to risk, internal control, and assurance.
Operational management and staff are the
Company’s first line, as they are primarily
responsible for the direct management
of risk and ensuring that appropriate
mitigating controls are in place and
operating effectively. The second line is
formed by the internal compliance and
oversight functions such as Finance,
Legal and Compliance, Technology and
Human Resources. The third line includes
internal and external audit, reporting to
the Audit and Risk Committee.
BOARD
• Board has oversight responsibility
for ensuring risks are identified
and managed.
• Board’s robust assessment of
principal risks, considering emerging
risks and overall risk appetite.
GROUP LEADERSHIP
• Operational Risk Committee (ORC)
oversees Group Risk Register.
Chaired by Head of Risk and
Internal Audit, with membership
including majority of GLT.
• Crisis Management Framework
with specific Cyber Incident
Management playbook.
• Audit & Risk Committee supports
Board on risk and assurance,
including ‘risk deep dives’, and
receives independent reports
from third line assurance activities
– external and internal audit.
• Group leadership has executive
ownership of key risk areas and
leads the key first and second line
activities, including Finance, Legal,
Technology and Human Resources.
REGIONS, FUNCTIONS AND PROJECTS
• Regional Risk Committees
• IT Project Management Office
(Americas, APAC and EMEA)
with reporting into ORC.
coordinates and reports on risk at
portfolio level and individual projects.
• IT and Cyber Risk Registers with
• Working groups established with
reporting and escalation to Group
Risk Register.
focus on specific risk areas,
including: counter-fraud, third-
party risk, policies and training.
DR. MARTENS PLC ANNUAL REPORT 2022
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STRATEGIC REPORT
Risk management and our principal risks
continued
CLIMATE RISK
In our consideration of emerging risks in FY21, we identified climate
risk as an area requiring greater analysis. Having carried out this
analysis, which is summarised below and in more detail on page 90, we
still do not consider climate risk as a separate principal risk, but rather
a key component of the social and environmental principal risk. We also
recognise that climate change is one of the drivers of other principal risks,
including: brand and product, supply chain, and legal and compliance.
In this year’s Annual Report, we have included our first report in line
with the guidance from the Task Force on Climate-related Financial
Disclosures (TCFD), against the four TCFD pillars of Governance,
Strategy, Risk Management, and Metrics and Targets. This is set out on
pages 90 to 96. While our disclosures cover all aspects of the TCFD
framework, we recognise that there is work to do in FY23 and beyond.
During FY22, we worked with the Carbon Trust to help us to identify
and analyse our climate-related risks and opportunities. The approach
was broadly consistent with the way we identify and prioritise all risks,
considering impact and likelihood of a number of potential risk events,
but we recognise that for climate risks the timeframes are often longer
than many other risks. Therefore, as well as estimated likelihood
of a risk event occurring, we considered the velocity of risks, i.e. the
potential timeframe for when a risk event might occur. We used
timeframes ranging from current through to longer term, which we
considered as greater than ten years.
This analysis identified a number of priority climate-related risks and
opportunities, which are set out in more detail in our TCFD section.
We will continue to revisit this as we undertake further analysis during
FY23, including the mitigations against each of them.
Many mitigations are already built into how we create value and our
business operating model. For example, leather used in our product is a
by-product of cattle farming, so we are working to understand our role
in accelerating a move to regenerative agriculture. The durability of our
product has always been a core design principle for Dr. Martens, which
is relevant in considering the net climate risk impact of our business.
SEE PAGES 90 to 96
Examples of these activities include:
• Adherence to delegation of authority,
including commercial, financial and
legal decisions and approvals.
• Ongoing business performance
monitoring, including monthly reviews.
• Strategy and planning (annual and
five-year plans).
• Development of contingency plans
and consideration of best and worst
case scenarios.
• Identification and ongoing monitoring
of risk through Group and Regional
Risk Committees.
• Analysis of appropriate insurance cover
against risk appetite.
• Financial controls defined and built into
key systems, including developing these
to meet potential future requirements
such as ‘UK SOx’.
• Compliance policies, guidance
and training.
Principal risks
The Board confirms that it has carried
out a robust assessment of the
Company’s emerging and principal risks.
Through the Board and Audit and Risk
Committee reviews, no new principal
risks were identified.
Set out below is the Board’s view of
the principal risks currently facing the
Company, along with examples of how
they might impact us and an explanation
of how the risks are managed or
mitigated. We also indicate the link to
our strategic priorities on pages 28 to 37.
An explanation of how the Company
manages financial risks is also provided
in note 21 to the financial statements.
We recognise that the Group is exposed to
risks wider than those listed; however, we
have disclosed those that we believe are
likely to have the greatest impact on the
Group delivering its strategic objectives.
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DR. MARTENS PLC ANNUAL REPORT 2022
TIMEFRAMES FOR CONSIDERING RISKS
In setting our strategic priorities, we take into account horizon scanning and external thinking and these insights also feed
into how risk is identified, assessed and managed, including for emerging risks. We consider risks over different timeframes,
which also influences response and priority for undertaking further analysis and potential action. Below we include an
example of risks under each timeframe.
Short-term
Medium-term
Long-term
Short-term risk (<1 year)
Macro-economic and geopolitical
uncertainty. This has a potential impact on
other risks, for example, brand and product,
and financial risk, with reference to
inflationary pressures, which could impact
consumer spending and demand. We
continue to consider the potential impact
of this risk through our ongoing monitoring
of current and forecasted business
performance. See also Market trends
and opportunities on pages 18 and 19.
Medium-term risk (1-3 years)
The impact of corporate governance
and the changing regulatory
environment, which includes the
potential introduction of an attestation
over internal controls with regards to
‘UK SOx’ implementation. UK financial
reporting and governance regulations
may introduce new requirements and
increase the risk of non-compliance.
A Controls Committee has been set up
to oversee initiatives to further mature
the current control environment,
including response to any additional
regulatory and reporting requirements.
See also Audit and Risk Committee
focus areas for FY23 on page 138.
Long-term risk (>3 years)
The growing profile of climate risk,
with the increased focus of government,
investors, customers and colleagues.
The Board, alongside the Sustainability
team, has conducted extensive work to
better understand the risk and assess
the impact on our business. Further detail
on the approach and work undertaken
is provided on pages 90 to 96. All
opportunities and risks have been
documented using the Task Force on
Climate-related Financial Disclosures
(TCFD) framework.
CHANGES TO PRINCIPAL RISKS IN THE YEAR
Although we did not identify any new principal risks in the year, there are three risks where the potential impact has
increased. We have indicated the trend for each risk, based upon the changes from prior year, as well as looking forwards
to future potential changes in risk.
SOCIAL AND ENVIRONMENTAL
The social and environmental risk has
been impacted due to the continuing
increase in expectations of stakeholders
and introduction of further regulatory
reporting requirements for listed
companies. Whilst there has been
significant progress in developing
action plans, including meeting future
commitments for ‘Net Zero’, there
remains significant work ahead, as set
out in more detail in the Sustainability
section on pages 54 to 96.
SUPPLY CHAIN
The supply chain risk and activities
have been impacted by the continued
Covid-19 pandemic and global supply
chain constraints. The case study on
page 100 provides further details on
how the business has successfully
managed these challenges and risks.
INFORMATION AND CYBER SECURITY
The information and cyber security risk
has been impacted by the increased
external threat from cyber criminals,
heightened by geopolitical unrest,
including the Ukraine and Russia
conflict. Although there has been a
continued delivery and maturing of
the cyber security programme, the
heightened potential of cyber-attacks
has raised the profile of this risk.
DR. MARTENS PLC ANNUAL REPORT 2022
99
STRATEGIC REPORTRisk management and our principal risks
continued
MANAGING SUPPLY CHAIN RISK
THROUGH THE COVID-19 PANDEMIC
The Covid-19 pandemic caused significant
challenges in supply chain activities.
CHALLENGES INCLUDED:
• Factory closures due to Covid-19
pandemic: south Vietnam
(a third of capacity) closed for
c. three months.
• Global logistics and
distribution disruption (across
all industries): delays and
significantly reduced
availability of shipping
capacity and equipment.
• Port congestion, particularly
in the US.
THINGS WE HAVE DONE
TO MANAGE THE RISKS:
• Management of stock: we
entered the year with planned
higher continuity product
inventory levels as we
maintained orders through
the pandemic in FY21.
• Diversification of production
to different countries: we
already had a strategy in
place to have our key/volume
products sourced from
multiple factories/countries
and we further increased the
geographic spread of supply
across a number of suppliers
and countries in Asia, and also
multiple sources of supply for
all key components.
• Utilisation of capacity at other
factories not/less affected by
Covid-19 restrictions.
• Securing a significant increase
in DC capacity in Central
Europe and US.
• Long-term and collaborative
supplier relationships: we
supported their cash flow
through accelerated
payment terms.
• Unique nature of welted
production methods and
co-investment in machinery
preserved capacity.
• Refocused and prioritised
production and inventory
to DTC and core markets.
FURTHER WORK TO IMPROVE
RESILIENCE AND AGILITY:
• Review of alternative/
additional locations and
countries for factories
(e.g. Cambodia), and
potential near-shoring.
• Further improve ‘glass
pipeline’ view through
system enhancements.
• Further automation of
processes to increase
both factory and
warehouse capacity.
READ MORE P32
100
DR. MARTENS PLC ANNUAL REPORT 2022
BRAND AND PRODUCT
We fail to develop and protect
our brand and product
Change from FY21
No change
Impacts of the risk
• Brand is no longer perceived as relevant with consumers.
• Negative media or social media coverage damages
our brand.
• Counterfeit or lookalike product impacts our sales
and brand.
• Serious quality or product regulatory compliance issues
resulting in product recall or compensation to consumers.
Examples of how we manage the risk
• Research on consumer insights and trends.
• Marketing activity to maximise brand value and exposure.
• Product innovation to stay one step ahead and alleviate
any counterfeit risk.
• Monitoring and responding to social media and customer
service issues.
• Intellectual property expertise with robust
enforcement strategy.
• Robust quality and testing process on product.
Risk appetite
• Balanced risk appetite in order to innovate, deliver our
strategy and stay relevant with consumers.
• Supported by processes to avoid or mitigate any brand
and intellectual property protection risk, where possible.
Where you can find more about this risk and how we
manage it
• Our brand and products on pages 4 and 5.
• How we create value on pages 20 and 21.
• Stakeholder engagement with consumers on page 25.
• Delivering against our strategy on page 28.
• Sustainability – Product on pages 73 to 79.
Link to strategy
Direct-to-consumer first
Organisational and operational excellence
Consumer connection
Support brand expansion with B2B
SOCIAL AND ENVIRONMENTAL
PEOPLE, CULTURE
AND CHANGE
Our sustainability strategy and programme fail to
deliver or do not meet stakeholder expectations
We fail to attract, retain and develop talent and
capabilities required to deliver business strategy
Change from FY21
Slight increase
Change from FY21
No change
Impacts of the risk
• Non-compliance or reputational concerns in supply chain
potentially damage the brand resulting in lower sales.
• Our product and business activities fail to keep pace
with consumers’ social and environmental expectations,
resulting in lower sales growth.
• Emerging risk: Climate change impacts upon our
business or as a result of our business operations.
Impacts of the risk
• Failure to attract, retain and develop talent and
capabilities required to deliver business strategy.
• Safety and security issues affecting our staff or customers.
• Level of ongoing transformation and change means that
programmes and projects are not successful or business
as usual activities are negatively impacted.
• Culture does not successfully evolve as business grows.
Examples of how we manage the risk
• Wide range of stakeholders involved in developing and
Examples of how we manage the risk
• Diversity, equity and inclusion (DE&I) programme with
delivering sustainability programme.
dedicated resources.
• External advice to ensure we adopt good practices.
• External assurance over key third-party manufacturers,
including human rights standards and modern
slavery compliance.
• Environmental certification for Made In England factory.
• Performing an initial assessment of climate risks and impact.
Risk appetite
• Low risk appetite considering consumer expectations
and climate change impacts.
• Appreciation of the long-term nature of some
sustainability risks and the level of uncertainty
associated with their occurrence and impact.
Where you can find more about this risk and how we
manage it
• Stakeholder engagement on pages 22 to 27.
• Sustainability section on pages 54 to 96.
• Regular engagement employee surveys with action plans.
• All employee share scheme being launched to allow
employees to share in the future success of the Group.
• Talent management process.
• Engagement and input from employees on flexible ways
of working in a post-Covid-19 world.
• Senior leadership monitoring and oversight of all
significant change programmes.
Risk appetite
• Overall balanced risk appetite in order to grow, innovate
and respond to new challenges and opportunities.
• Very low risk appetite for people safety risks.
Where you can find more about this risk and how we
manage it
• Stakeholder engagement with our people on page 24.
• Sustainability – People on pages 80 to 86.
• Employee engagement on pages 124 to 127.
DR. MARTENS PLC ANNUAL REPORT 2022
101
STRATEGIC REPORTRisk management and our principal risks
continued
SUPPLY CHAIN
INFORMATION AND
CYBER SECURITY
We fail to deliver the supply chain activity required
to support business growth and consumer demand
We fail to maintain the confidentiality, integrity
and availability of key information
Change from FY21
Slight increase
Change from FY21
Slight increase
Impacts of the risk
• Capacity restrictions in manufacturing and distribution.
• Global trade restrictions and duties.
• Global shipping disruption.
• Raw material prices increase our cost of production.
Examples of how we manage the risk
• Diversification of supplier base across different markets.
• Effective partnerships with third parties.
• Rigorous forward planning including contingency for
unexpected events.
• External assurance over key third-party suppliers.
• Warehousing and distribution capacity adjusted to meet
forecast demand.
Risk appetite
• Moderate risk appetite for this risk, as a stable and
resilient supply chain is necessary for delivering our
core products to meet consumer demand and support
business growth.
• The risk is mitigated through a geographic spread
of factories and management of stock, however, it
is recognised that there is a balance between the
investment required to reduce risk and the amount
of risk and uncertainty that we accept due to external
factors that are largely outside of our direct control.
Where you can find more about this risk and how we
manage it
• Stakeholder engagement with suppliers on page 26.
• Our strategy in action – Collaborating with our suppliers
on pages 32 and 33.
Impacts of the risk
• Ecommerce or other key IT systems are target of cyber
hacking or prolonged disruption, with potential to
negatively impact revenue and operating costs.
• Theft or loss of sensitive Company, customer or
employee data, resulting in negative reputational impact
and potential fines and legal costs.
• New ways of working, including remote/hybrid working,
potentially increase risk of loss of data.
Examples of how we manage the risk
• Dedicated Information and Cyber Security team.
• Continued execution of the cyber security programme.
• Active monitoring of core business applications and end
user devices.
• Cyber risk maturity measured against recognised
framework (NIST), with targets to drive continuous
improvement.
• Cyber incident management process through playbooks
and external partners.
• Supplier information security reviews through vendor
risk assessments.
Risk appetite
• Low risk appetite for this risk as we seek to minimise
the likelihood and impact of any business-critical
technology failure.
• It is recognised that there is a cost-benefit trade-off in
mitigating cyber threats and will therefore accept a low
level of risk rather than attempting to eliminate all risk.
• Very low risk appetite for data privacy, as we aim to
protect our data robustly and in line with privacy
regulations and recognised practice.
Where you can find more about this risk and how we
manage it.
• Our strategy – organisational and operational excellence
on page 29.
102
DR. MARTENS PLC ANNUAL REPORT 2022
Link to strategy
Direct-to-consumer first
Organisational and operational excellence
Consumer connection
Support brand expansion with B2B
FINANCIAL
LEGAL AND COMPLIANCE
We fail to adequately forecast and manage financial
risks, including meeting external reporting requirements
We fail to comply with key laws and regulations
Change from FY21
No change
Change from FY21
No change
Impacts of the risk
• Cost inflation negatively impacts commodity prices.
• Inflationary pressures impact consumer demand
and profitability.
• Foreign exchange movements are unfavourable and
impact liquidity and cash flow.
• Interest rate risk on external bank debt, with a potential
risk of breach of covenants.
• Potential increase in the risk of internal or external fraud.
• Non-compliance with financial reporting requirements
and internal control attestations.
Examples of how we manage the risk
• Robust financial management framework with detailed
reporting and forecasting.
Impacts of the risk
• Potential increase in the risk of bribery or corruption.
• Trade sanctions non-compliance.
• Anti-competitive behaviour.
• Data protection non-compliance.
• Potential fines and reputational damage.
Examples of how we manage the risk
• Positive tone from the top cascaded down to teams
and employees.
• Code of conduct (the DOCtrine) shared with all employees.
• Policies, procedures and mandatory training covering key
compliance risks.
• Dedicated Compliance function.
• Data privacy programme, including compliance with
• Detailed cash flow forecasting including monitoring
applicable local laws.
compliance with covenants.
• Single finance ERP system across majority of markets.
• Selected hedging of foreign exchange.
• Internal Audit and Risk function further established,
with a continued focus on internal controls over financial
reporting in the Internal Audit Plan.
• Fraud risk assessment with accountability for any key
fraud risks.
Risk appetite
• Low risk appetite for this risk and proactively manage it
through a range of methods, including a robust financial
management framework.
• The potential negative impact on the business from a
financial failure reinforces our commitment to implement
and maintain strong financial reporting and internal
control measures across the business.
Where you can find more about this risk and how we
manage it
• Finance review on pages 42 to 53.
• Audit and Risk Committee report on pages 138 to 146.
• Note 21 (Financial instruments) to the financial
statements on pages 210 to 212.
Risk appetite
• Very low risk appetite for compliance risks, and we are
committed to ethical and lawful behaviour in all we do.
• Colleagues and business partners who support us or
act on our behalf are expected to take appropriate steps
to comply with applicable laws and regulations.
• Personal information and privacy is respected and
valued, as we seek to comply with laws, rules and
regulatory requirements across all jurisdictions in which
we operate.
• Low risk appetite for legal risks, recognising that there
will be times when we take some commercial legal risks,
provided we have appropriate internal legal approval,
supplemented with external advice where required.
Where you can find more about this risk and how we
manage it
• Section 172 statement on Meeting the Needs of Our
Stakeholders on pages 22 to 27.
• Our Governance framework on pages 108 and 135.
• Audit and Risk Committee report on pages 138 to 146.
DR. MARTENS PLC ANNUAL REPORT 2022
103
STRATEGIC REPORTViability assessment and going concern
VIABILITY STATEMENT
In accordance with the UK Corporate
Governance Code, the Directors have
assessed the viability of the Group over a
three-year period to 31 March 2025, which
is longer than the 16-month period from the
date of signing the consolidated financial
statements (‘the going concern period’). As
part of this assessment, the Directors have
analysed the prospects of the Group by
reference to its current financial position,
recent trading trends and momentum,
detailed trading and cash flow forecasts
including forecast liquidity and covenant
compliance, strategy, economic model and
the principal risks and mitigating factors
described on pages 100 to 103 and also
those arising from Covid-19.
Over the last three years, the Group has
grown revenue by £236.1m to £908.3m
representing CAGR% growth of 16%,
grown EBITDA1,2 to £263.0m (from
£184.5m), representing a CAGR% growth
rate of 19%, and grown PBT to £214.3m
(from £113.0m), representing a CAGR%
growth rate of 46%. The assessment is
described in more detail below.
Group planning process
Our normal planning process consists
of a rigorous review of the DOCS strategy
(described on pages 28 and 29) by the
Global Leadership Team (GLT) on an
annual basis, following which an updated
long-term financial plan is derived and
reviewed with the Board. Before the
beginning of a new financial year a
detailed, bottom-up budget is prepared
with thorough review and discussion
between each region’s President and CEO,
CFO and COO, and presentation and
discussion with the GLT, followed by the
Board. We monitor our performance
through the financial year against this
budget and prior year actual performance
with formal re-forecast process conducted
as required. The key assumptions
considered in all reviews are:
• trading performance by channel;
• trading performance by product
and geography;
• expenditure plans; and
• cash generation.
We also consider projected liquidity,
balance sheet strength and potential
impact on shareholder returns.
TRADING OUTLOOK
The year saw a slow recovery from Covid-19 as demand rebounded in our core
markets as they emerged from lockdowns and restrictions and as we begin to
learn to live with Covid-19. Despite a wide variety of localised restrictions
negatively impacting trading on a country by country basis, a recovery trajectory
has been clear. The principal impact of Covid-19 in the year was on supply and
specifically on manufacturing (as experienced with three factories being closed
for circa three months in south Vietnam during summer 2021) and significantly
extended lead times from factory to our DCs, particularly lead times to USA nearly
doubling to 90-95 days. More recently we have seen a slow improvement in lead
times and, coupled with a high vaccination rate across our factories, we anticipate
it unlikely we will experience a repeat of FY22 country-wide lockdown. Continued
recovery is reliant upon economies normalising, following vaccination success in
our core markets and learning to live with Covid-19.
The Directors remain vigilant and continue to monitor the effects of Covid-19
and supply chain challenges in all our core markets (across ecommerce, retail
and wholesale channels) and economic and political instability including the
Ukraine war, and will react appropriately to further developments and associated
risks. The Ukraine war has not had any impact on the Group to date. Further
detail of the recovery profile is documented in the Finance Review.
During the first half of the coming year, we expect trading recovery and supply
chain challenges to be the key areas where we expect to see improvements, as
restrictions continue to be relaxed and footfall and international travel increase.
However, we also expect inflation to increasingly influence consumer sentiment
and demand as spending power is impacted.
Further, we need to see how continued recovery and re-emergence from Covid-19,
geopolitical and macro-economic conditions (particularly war in Ukraine) affect
consumer confidence. At the time of writing the outcome remains uncertain both
globally and by geography.
Our central planning assumptions are:
• the trend towards ecommerce to continue, increasing total revenue and revenue
mix of the Group;
• stores in key markets continuing their recovery to pre Covid-19 levels of revenue
and profitability across the period under review;
• the Group will see a slow return to more normal shipping times through the
second half of the year with the first half times remaining broadly as now which
affected the Group and wider global economy throughout the second half of
the last financial year;
• no country-wide factory lockdowns for a period of months though smaller
factory/line specific closures/working at sub optimal capacity to be the norm
due to high vaccination rates; and
• higher inflation to remain but offset by increased prices reflecting recent
evidence of our pricing power.
These conservative central assumptions form the base case for our FY23
budget, Viability Statement assessments, Going Concern Statement and store
impairment analysis.
We have modelled the impact on one severe but plausible scenario represented
by the realisation of the relevant principal risks as set out below. Under this
scenario we did not model any mitigating actions (including dividend payments).
The outputs of this scenario are described below.
1. EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation.
2. Before exceptional items.
104
DR. MARTENS PLC ANNUAL REPORT 2022
GOING CONCERN
The financial statements have been
prepared on a going concern basis.
The Directors’ assessment is based on
detailed trading and cash flow forecasts,
including forecast liquidity and covenant
compliance. The period of management’s
assessment is from the date of the
signing of the financial statements
to 30 September 2023 and the going
concern basis is dependent on the Group
maintaining adequate levels of resources
to operate during the period.
Based on the going concern assessment
(discussed in note 2.5) of the financial
statements the Directors have a
reasonable expectation that the Group
has adequate resources to continue in
operational existence for the 12 months
from the date of approval of these
financial statements. For this reason, they
continue to adopt the going concern basis
in preparing the financial statements.
Assessment period
The Directors have assessed the viability
of the Group over a three-year period to
31 March 2025, as this aligns to our internal
planning cycle. The planning for this
three-year period is assessed by month and
includes investments, plans and actions.
Assessment of viability
The Directors of the Group have considered
the future position based on current trading
and a number of potential downside
scenarios which may occur, either through
further supply chain-related impacts,
general economic uncertainty or other
risks. This assessment has considered the
overall level of Group borrowings and
covenant requirements, the flexibility of
the Group to react to changing market
conditions and the ability to appropriately
manage any business risks, as has been
demonstrated by the Group’s reaction to
supply chain-related risks during FY22.
Viability has been assessed by:
Where appropriate and practical, we
assessed the impact of a number of risks
described on pages 100 to 103 crystallising
and subsequent impact on trading,
cash flows and covenant compliance.
Specifically the principal risk areas of
supply chain, financial and cyber security
risks were assessed as being most relevant
to model. These could also be considered
impacts from climate change and risks
related to public health debate. The main
risks assessed are given below and the
Group continues to have satisfactory
liquidity and covenant headroom under
each risk modelled individually:
• the impact of all factories in one key
production geographic area being out of
operation for a period of around three
months. This has been assessed for two
separate countries of production;
• website in a significant region out of
action for a period of one month during
peak trading;
• impact of potential future unexpected
increases in costs and inflation arising
from global events;
• weaker consumer sentiment and lower
demand; and
• the impact of a large distribution centre
being out of action for a period of around
six months (being the estimated time to
set up a new third-party operation).
‘Top-down’ sensitivity and stress testing
included a review of the cash flow
projections and covenant compliance under
a severe but plausible scenario in relation
to the downside scenario described above.
If the above scenarios occur all at once,
there is a breach in covenant headroom
which is remediated with mitigating
actions. Experience through the two years
of FY21 and FY22 indicated minimal
wholesale bad debt risk and minimal
margin risk with the principal risk being
lower revenue. In the scenario modelled,
the Group continues to have satisfactory
liquidity and covenant headroom
throughout the period under review.
A reverse stress test has also been
modelled to determine what could break
covenant compliance estimates and
liquidity before mitigating actions. To
model these reverse stress tests the
impact on revenue of zero covenant
headroom and zero liquidity was calculated
at the end of FY23. Under the covenant
breach test it is concluded that the
business could weather extreme growth
reductions without mitigation, -38pts to
revenue growth in FY23 before covenants
are breached. Similarly, the business
would have to experience –65pts revenue
growth reduction in FY23 before zero
cash headroom is reached, which would be
below our pre-Covid-19 numbers (FY20).
Under both tests modelled, there were
no mitigating actions (including dividend
payments) modelled and the resulting
revenues calculated and likelihood of
occurring have been assessed. The
Directors have assessed the likelihood
of occurrence to be remote.
We have assessed the qualitative and
quantitative impact of climate-related
risks on asset recoverable amounts and
concluded that their impact does not
cause material impairments.
We will continue to monitor the effects
of Covid-19, other global macro-economic
considerations, particularly inflation, and
geopolitical events on our Group and the
economies and consumer confidence in
the countries where we operate and we
plan to maintain maximum flexibility to
react, on a market by market basis.
Statement
Based on the analysis, the Directors have
a reasonable expectation that the Group
will continue in operation and meet its
liabilities as they fall due over the
three-year period of this assessment.
DR. MARTENS PLC ANNUAL REPORT 2022
105
STRATEGIC REPORTNon-financial information statement
This section of the Strategic report constitutes Dr. Martens’ Non-Financial Information
Statement, produced to comply with Sections 414CA and 414CB of the Companies Act 2006.
The information listed is incorporated by cross-reference.
Reporting requirement
Dr. Martens supporting policies and procedures
Where to find more information in this report
Page(s)
Business model
Non-financial KPIs
N/A
N/A
Principal risks
Group risk management processes and
procedures
Business model
Measuring our performance
20
40
Risk management and principal risks
97 to 103
Environmental matters Supplier Environment Standards
Risk management and principal risks
Made In England Environmental Policy
Stakeholder engagement
Animal Derived Materials Policy
Sustainability report
Our Commitments
Our TCFD Disclosures
Human rights
The DOCtrine, our employee code of conduct
Risk management and principal risks
The Rule Book, our employee handbook
Sustainability report
Modern Slavery Statement
Stakeholder engagement
Anti-Slavery and Human Trafficking Policy
Our Commitments
Supplier Migrant Worker Policy
Supplier Code of Conduct and Workplace
Standards
101
26 and 27
54 to 89
63
90 to 96
97 to 103
84
27
63
Our people
The DOCtrine
The Rule Book
Risk management and principal risks
101 and 103
Stakeholder engagement
Mandatory training on key policies
Sustainability report: People
Social matters
The DOCtrine
Volunteering Policy
Matched Giving Policy
Anti-bribery and
corruption compliance
The DOCtrine
The Rule Book
Our Commitments
Employee engagement
Our Commitments
Sustainability report: People
Stakeholder engagement
Risk management and principal risks
Audit and Risk Committee report
Sustainability governance
Our ‘Speak Up’ Whistleblowing Policy
Risk management and principal risks
Anti-bribery and Corruption Policy
24 and 27
80 to 86
63
124 and 125
63
80 to 86
24 and 27
101
146
87
103
The Strategic report, which has been prepared in accordance with the requirements of the Companies Act 2006, has been approved
by the Board and signed on its behalf.
On behalf of the Board
KENNY WILSON
CHIEF EXECUTIVE OFFICER
31 May 2022
106
DR. MARTENS PLC ANNUAL REPORT 2022
CONTENTS
Chair’s introduction to governance
108
Board of Directors
Global Leadership Team
Governance report
Nomination Committee report
Audit and Risk Committee report
Remuneration Committee report
Remuneration report
Directors’ report
112
118
120
136
138
147
150
162
OVERNANCE
DR. MARTENS PLC ANNUAL REPORT 2022
107
GOVERNANCEChair’s introduction to governance
On behalf of the Dr. Martens PLC Board, I am
pleased to introduce our Governance report
for the financial year ended 31 March 2022
(FY22). This report is the first to cover a
full year of our operations as a PLC Board
and, in the sections that follow, we aim
to provide insight into how corporate
governance operates at Dr. Martens and
explain how we as a Board have sought
to apply the principles of the UK Corporate
Governance Code 2018 (the Code).
The report comprises the Company’s
Corporate Governance Statement for
the purposes of the Code and is split into
several sections that outline the Board’s
structure, processes and activities under
each of the Code’s core principles:
Leadership and Purpose; Division of
Responsibilities; Composition, Succession
and Evaluation; Audit, Risk and Internal
Control; and Remuneration. Details
of where this information is located
throughout the report can be found in
the ‘Key sections’ table, below.
Tone from the top
In my introduction to this Annual Report
on pages 8 and 9, I reflected on the
importance of custodianship as a core
tenet of Dr. Martens’ culture and
approach. As a Board, we seek to lead
by example, take a long-term view and
behave with integrity as custodians of
our brand and with the ambition of
leaving things better than we found them.
These are values that I expect myself
and my colleagues on the Board to embody
and I believe we have been successful in
doing so during our first momentous year
as a public listed company.
SHAREHOLDERS
108
DR. MARTENS PLC ANNUAL REPORT 2022
Developing a PLC Board
FY22 was a year of firsts for the Board.
Having successfully navigated the business
through the IPO process and established
Dr. Martens as a public company in FY21, it
was important as we progressed through
FY22 for the Board to pause and take
stock of the processes and capabilities we
had recently established and to assess
whether we were appropriately equipped
to address the challenges facing the
business over the months ahead.
SETTING A
CLEAR TONE
FROM THE TOP
Our inaugural PLC Board Effectiveness
Review, undertaken during the second
half of the financial year, presented a
unique opportunity for myself and my
colleagues on the Board to reflect on our
individual and collective performance
during our first year together, provide
open and honest feedback and identify
our priorities looking forwards. This
process was professionally led by our
Company Secretary and third-party
consultancy ghSMART, with whom the
business had prior experience through
a similar exercise undertaken with our
Global Leadership Team. We found it
to be an exceptionally thorough and
valuable exercise. Full details of the
Board Effectiveness Review are set out
on pages 134 and 135.
PAUL MASON
CHAIR
KEY SECTIONS IN THIS REPORT
UK CORPORATE GOVERNANCE CODE SECTION
LOCATION OF INFORMATION
Leadership and Purpose
• Governance at a glance (pages 110 and 111).
• Board and Global Leadership Team biographies (pages 112 to 119).
• The Board’s role and activities in FY22 (pages 120 to 123).
• Employee engagement (pages 124 to 127).
Division of Responsibilities
Composition, Succession and Evaluation
• How we delegate responsibilities (pages 128 to 129).
• Division of Board roles (pages 130 to 133).
• Developing Board effectiveness (pages 134 and 135).
• Nomination Committee report (pages 136 and 137).
Audit, Risk and Internal Control
• Audit and Risk Committee report (pages 138 to 146).
Remuneration
• Remuneration Committee report (pages 147 to 161).
P.T.O.
DR. MARTENS PLC ANNUAL REPORT 2022
109
GOVERNANCEChair’s introduction to governance
continued
AT A GLANCE
GENDER BALANCE OF BOARD
Board as a whole
38%
62%
Non-Executive Directors
(excl. Chair)
Executive Directors
100%
40%
60%
Male
Female
5 of 8
3 of 8
Male
Female
2 of 5
3 of 5
Male
Female
2 of 2
0 of 2
ATTENDANCE OF MEETINGS HELD DURING
THE FINANCIAL YEAR ENDED 31 MARCH 2022:
The attendance of each Director is set out in the
table to the right.
Number of
meetings held
Board
8
Audit and Risk
Committee
Remuneration
Committee
Nomination
Committee
5
5
2
1 April 2021 – 31 March 2022
Number attended / max number could have attended:
In addition to Board and Committee meetings,
sufficient time is provided, periodically, for the
Chair to meet privately with the Senior Independent
Director and the Non-Executive Directors to discuss
any matters arising.
For information on the Board’s activities and
discussions, see pages 121 to 123.
Paul Mason
Kenny Wilson
Jon Mortimore
Tara Alhadeff
Ije Nwokorie
Ian Rogers
Robyn Perriss
Lynne Weedall
8/8
8/8
8/8
8/8
8/8
8/8
8/8
8/8
2/2
2/2
2/2
2/2
2/2
2/2
5/5
5/5
5/5
4/51
5/5
5/5
1. Ian Rogers was unable to attend the Remuneration Committee meeting on 9 June 2021 due to
a pre-existing business commitment. Prior notification was given to the Chair of the Committee.
BOARD SKILLS AND EXPERIENCE
Brand/
consumer
Financial
Retail
Digital
PLC
International1
Independent?
Paul Mason
Kenny Wilson
Jon Mortimore
Tara Alhadeff
Ije Nwokorie
Ian Rogers
Robyn Perriss
Lynne Weedall
1. Senior full-time roles outside the UK.
110
DR. MARTENS PLC ANNUAL REPORT 2022
50%
BOARD TENURE
25%
25%
0-3 years
• Robyn Perriss
• Lynne Weedall
• Ian Rogers
• Ije Nwokorie
3-6 years
• Jon Mortimore
• Kenny Wilson
6+ years
• Paul Mason
• Tara Alhadeff
Corporate Governance Code
Compliance Statement:
The Company has assessed itself
with reference to the UK Corporate
Governance Code 2018 (the ‘Code’),
which was adopted as the relevant
standard on the Company’s
admission to listing on 29 January
2021. The Board confirms that the
Company applied the principles
and complied with the provisions
of the Code throughout FY22,
with an exception relating to the
independence of the Chairman on
the Company’s admission to listing
in January 2021. This is explained
in more detail on page 133.
The Company’s application of the
principles of the Code is detailed
in full throughout the Governance
report, each of the principal
Committee reports and the
Strategic report.
Where reference is made to the
availability of further information
on our website, it can be found
at drmartensplc.com.
Board membership
No changes were made to the
membership of the Board during the
year and I am pleased that each of our
current Board members will be seeking
re-election at the AGM on 14 July 2022,
in accordance with the Code. Following
the Board Effectiveness Review, I am also
delighted to confirm that each of the
Directors continues to demonstrate a high
level of effectiveness and exceptional
commitment to their respective roles and
in discharging their duties as Directors of
the Company.
Full biographical details setting out
the professional backgrounds, skills
and experience of each of our Board
members, together with an overview of
the range of attributes they each bring
to the Board and through which they
augment our collective effectiveness,
are available on pages 114 to 117.
Board activities
An outline of the matters the Board
discussed at its meetings during the
year can be found on pages 121 to 123,
whilst more information on the work
and activities undertaken by the
Nomination, Audit and Risk and
Remuneration Committees can be found
from pages 136, 138 and 147 respectively.
Stakeholders
Investor focus on the responsibility
of public company boards to properly
consider the needs of their stakeholders
in satisfying their statutory obligations
under Section 172 of the Companies Act
2006 continues to sharpen, particularly
on matters of an environmental, social
and governance nature. A wealth of
information relating to our overall
sustainability strategy, including ESG
initiatives, targets and commitments, can
be found within our Sustainability report
from page 54.
The Board recognises that an essential
ingredient in its ability to set the correct tone
from the top and act as true custodians of
the brand is to ensure that the business has
in place internal communications, reporting
and engagement infrastructure. The Board
needs to maintain a clear, up to date
understanding of the range of matters
that are important to the Company’s key
stakeholder groups and, crucially, that
these are properly considered and
factored into its decision-making.
The Board’s engagement with Dr. Martens’
key stakeholder groups is conducted
using a range of touchpoints, information
about which can be found on pages 22 to
27 of the Strategic report. This section,
Our Board seeks
to lead by example,
always exhibiting a
custodian mindset,
by taking a long-term
perspective and
behaving with integrity.
PAUL MASON
CHAIR
which contains our Section 172 statement,
identifies our core stakeholder groups and
considers our engagement with them in
the context of examples of engagement
activities undertaken during the year,
including how their interests inform and
influence the Board’s decisions and, where
appropriate, result in specific outcomes.
Additionally, we have presented a deeper
dive into how the Board manages
engagement with the global workforce,
including the engagement activities
undertaken by Robyn Perriss in her
capacity as our Employee Representative
Non-Executive Director. This can be found
on pages 124 to 127.
AGM
Our AGM in July will offer a further
opportunity to engage with our investors.
Full details of this, including the resolutions
to be proposed for shareholder approval,
can be found within the Notice of Meeting,
which we have included at the end of this
Annual Report on pages 233 to 241.
Finally, I would like to add a personal note
of thanks to our people. Across the world,
they have continued to exemplify brand
custodianship even during times in the
year where the external environment was
challenging and uncertain. Their passion
inspires us every day and the fantastic
results we delivered in FY22 are testament
to their hard work and dedication.
PAUL MASON
CHAIR
DR. MARTENS PLC ANNUAL REPORT 2022
111
GOVERNANCE
Board of Directors
MEET OUR
EXPERIENCED
BOARD
L – R
Robyn Perriss, Ije Nwokorie, Ian Rogers, Lynne Weedall, Paul Mason,
Tara Alhadeff, Kenny Wilson, Jon Mortimore and Emily Reichwald.
112
DR. MARTENS PLC ANNUAL REPORT 2022
READ
BIOS
DR. MARTENS PLC ANNUAL REPORT 2022
113
GOVERNANCEBoard of Directors
continued
THE BOARD’S PRIMARY
RESPONSIBILITY IS LEADING
THE COMPANY TO DELIVER
SUSTAINABLE, PROFITABLE
GROWTH GLOBALLY AND
DRIVE LONG-TERM VALUE
FOR THE SHAREHOLDERS
OF DR. MARTENS PLC.
IT SETS A CLEAR TONE FROM
THE TOP BY PROVIDING
ENTREPRENEURIAL
LEADERSHIP OF THE BUSINESS
AND CUSTODIANSHIP OF THE
DR. MARTENS BRAND.
PAUL MASON
Chair
Appointed: September 2015.
Experience: Paul has extensive experience
in retail and consumer brand businesses,
having chaired six consumer businesses over
the past 13 years including New Look, Mayborn
(Tommee Tippee), Radley and Cath Kidston.
Paul spent his executive career within the retail
sector, including as Chief Executive Officer of
Somerfield PLC where he led the successful
re-engineering of the business and sold the
company to Co-op in 2009. Paul has also held
positions as European President of Levi Strauss
& Co and Chief Executive Officer of Matalan
and Asda.
How Paul supports the Company’s strategy
and long-term success: Paul has provided
continuity during the transition of Dr. Martens
from a private limited company to a publicly
listed business. He has been instrumental
in ensuring corporate knowledge has been
retained whilst educating and upskilling a
new Board of Directors. This has created a
strong foundation for the new Independent
Non-Executive Directors and has facilitated
effective corporate governance coupled with
informed challenge to the operating business
and the Global Leadership Team. Paul’s deep
knowledge and experience are well respected
by his Board colleagues and other stakeholders
alike and his focus on creating a diverse Board
with a transparent culture was recognised
through the positive feedback he received from
the Board Effectiveness Review.
Other appointments: Adviser to the Mayborn
Group (owner of the Tommee Tippee brand),
which is owned by Jahwa Group (listed on the
Shanghai Stock Exchange).
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DR. MARTENS PLC ANNUAL REPORT 2022
KENNY WILSON
Chief Executive Officer
JON MORTIMORE
Chief Financial Officer
Committee membership
Audit and Risk
Nomination
Remuneration
Disclosure
Employee Representative Director
Chair
Appointed: July 2018.
Appointed: April 2016.
Experience: Kenny has 30 years of experience
in building and growing global consumer
brands. At Dr. Martens he has led the transition
from private limited company to publicly listed
business during the global pandemic. Prior to
joining the business, Kenny was Chief Executive
Officer of Cath Kidston for seven years. Before
that he was President, Europe for Claire’s
Accessories, where he doubled profitability in
two years. Kenny spent 19 years at Levi Strauss
& Co where he was a key player in expanding
the Levi’s brand across the European region,
as President, Levi’s Brand EMEA and Senior
Vice President, Commercial Operations.
How Kenny supports the Company’s
strategy and long-term success: Kenny is
described by his peers as an approachable,
engaging, and collaborative CEO, who listens
first and is truly passionate about the brand.
He personally champions the custodian
mindset and skilfully articulates both DM’s
heritage and its future journey. His integrity,
leadership skills and commitment are key
qualities as he steers the Company through
its next phase of growth.
Experience: Jon is an experienced CFO with
over 30 years of experience in senior finance
positions. Prior to joining the business, Jon
was the Chief Financial Officer of Avant Homes,
which was successfully sold to a consortium
of funds in 2015. Before that he was the Chief
Financial Officer of Travelodge and was the
Finance Director for both WHSmith Retail and
Hodder Headline.
Jon is a Chartered Accountant.
How Jon supports the Company’s strategy
and long-term success: Jon’s extensive
financial experience provides the Board with
an essential skillset, which coupled with his
commercial mindset, enables him to diligently
analyse and forecast the Company’s financial
performance in line with the DOCS strategy.
He is well respected for his command of the
detail combined with a broad overview of the
strategy and a deep understanding of the
business and its drivers. He leads a strong
Finance function across all regions, regularly
visiting those regions to build relationships
and create alignment across the finance teams
and their stakeholders to ensure a robust and
resilient financial ecosystem within DM’s.
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DR. MARTENS PLC ANNUAL REPORT 2022
115
GOVERNANCE
Board of Directors
continued
LYNNE WEEDALL
Senior Independent Director
ROBYN PERRISS
Independent Non-Executive Director
IJE NWOKORIE
Independent Non-Executive Director
Appointed: January 2021.
Appointed: January 2021.
Appointed: January 2021.
Experience: Lynne has a career spanning over 30
years in numerous executive and non-executive
roles in UK public limited companies and large
private limited companies. Lynne has led and
advised boards and their teams on large, complex
transformations in a wide variety of sectors.
In her executive career, Lynne was Group Human
Resource Director for Selfridges Group, where she
advised on the people strategy. Previously she
held the position of Group Human Resource and
Strategy Director for Carphone Warehouse plc
and was part of the leadership team that drove the
merger integration at Dixons Carphone, becoming
Group Human Resource Director of the merged
business, Dixons Carphone plc.
Lynne was a Non-Executive Director and
Remuneration Committee Chair of Greene King
plc from 2012 until 2019 and William Hill plc
from 2019 until April 2021. She has also held
senior roles at Whitbread plc, Bupa and Tesco plc.
How Lynne supports the Company’s strategy
and long-term success: Lynne’s independence
and extensive experience as a non-executive
director in plc environments has enabled her to
support the Board greatly in its first year as a
newly listed company on the LSE. Lynne has also
successfully chaired the Company’s Nomination
and Remuneration Committees during the year
and helped upskill other members of those
committees, who value her patience and sound
judgement as well as her experience. Lynne
has also made herself available as a sounding
board for the new CHRO of the business as she
develops the HR plan and roadmaps for the
future. Lynne is respected for her ability to
constructively challenge and contribute to the
Company’s strategy, promoting an open and
collaborative environment for all.
Other appointments: Senior Independent
Director of Treatt plc, Non-Executive Director
of Softcat PLC and Greggs plc, Trustee of
The Prince’s Trust, Non-Executive Director and
Remuneration Committee Chair of Stagecoach
Group plc.
Experience: Robyn has extensive financial
and governance expertise and wide ranging
experience in both the technology and media
industries. She was Finance Director at
Rightmove plc, the UK’s largest property website,
until June 2020. She has first-hand experience
of high growth through digital disruption, whilst
driving improvements in governance and
strategic oversight by building capability within
organisations. Robyn was previously Group
Financial Controller at Auto Trader.
Robyn qualified as a Chartered Accountant in
South Africa with KPMG and worked in both audit
and transaction services. Robyn also has a
Bachelor of Commerce (Honours in Accounting)
from the University of KwaZulu-Natal, South Africa.
How Robyn supports the Company’s strategy
and long-term success: Alongside her financial
expertise and qualifications, Robyn’s expertise
in corporate governance has also proved
invaluable to the Board in its first year as a
public limited company. Robyn has been a key
player in the modification of the business’s
corporate governance practices as it moved
into a listed environment. In addition, Robyn’s
prior board experience has enabled her to
successfully Chair the Company’s Audit and Risk
Committee and provide constructive challenge
to the Executive Directors and support and
guidance to the Finance function. Robyn is also
highly valued for her collaborative approach
and her passion for engaging with employees,
her prior Investor Relations and Capital Markets
experience and her interest in sustainability.
She embraces her role as Employee
Representative at the Board, diligently ensuring
that the employee perspective is brought
into the boardroom, as well as providing strong
informed challenge on ESG matters.
Other appointments: Non-Executive Director
of leading IT infrastructure provider Softcat
PLC and Next Fifteen Communications Group
plc, where she also chairs the audit committee.
Experience: Ije has built a career balancing
technology, creativity and leadership built on
his experience of growing up in Nigeria, a world
where commerce, culture and creativity are
necessarily intertwined with everyday life. He is
currently Senior Director, WW Retail Engagement
and Marketing at Apple Inc. Prior to that, he
spent eleven years at global brand consultancy
Wolff Olins, where he was Chief Executive Officer
of the group’s offices in London, Dubai, New York
and San Francisco and helped some of the
world’s most exciting businesses build their
brands for the digital age. He is a Board member
of Charity Water and Chair of Trustees for
Chineke!, the first professional orchestra in
Europe to be made up of majority black, Asian
and ethnic minority musicians.
How Ije supports the Company’s strategy
and long-term success: Ije’s global brand,
retail and digital experience create a
foundation for him to provide helpful input
and constructive challenge as an Independent
Non-Executive Director. He is deeply respected
for his wide-ranging, relevant and current
experience within the sector as well as his
personal attributes. His natural curiosity
and open-minded questioning have been
appreciated by his fellow Board members
and recognised for elevating the debate and
challenge in meetings. Ije’s external charity
roles have provided a further complementary
skillset, helping the business hone its
articulation of the brand and its approach
to social justice.
Other appointments: Senior Director at
Apple Inc, Chair of Trustees at Chineke!.
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Committee membership
Audit and Risk
Nomination
Remuneration
Disclosure
Employee Representative Director
Chair
IAN ROGERS
Independent Non-Executive Director
TARA ALHADEFF
Non-Independent Non-Executive Director
EMILY REICHWALD
Company Secretary, General Counsel,
Sustainability GLT Lead and Chair of the
Dr. Martens Foundation
Appointed: January 2021.
Appointed: May 2015.
Joined: April 2015.
Experience: Ian is currently Chief Experience
Officer at Ledger, overseeing its consumer-
facing offer protecting digital assets under
management. Prior to that, he was the Chief
Digital Officer at LVMH working with a large
portfolio of luxury retail brands including Louis
Vuitton, Dior and Sephora, CEO of Beats Music,
President and Chief Technology Officer at
Mediacode and Webmaster at Winamp. Ian
contributed to the 2015 launch of Apple Music,
including digital streaming channel Beats 1. Ian
has been a pioneer of music-related websites,
building some of the earliest in the early 1990s.
Ian has a Bachelor of Arts in Computer
Science (with Honours, Phi Beta Kappa)
from Indiana University.
How Ian supports the Company’s strategy and
long-term success: Ian’s previous and current
retail, digital and music experience enables him
to help focus the business on the future, based
on experience in the past. Ian’s knowledge of
the digital realm provides a platform for him to
challenge consensus and introduce fresh thinking
and perspectives to discussions. He is valued
for his ability to spot future trends and to unlock
complex subjects. Having worked extensively
within luxury brands, Ian instinctively
understands the importance of the business’s
heritage, brand and culture and how to
translate this into the digital environment.
Other appointments: Chief Experience
Officer at Ledger, Adviser at LVMH,
Board member at Lyst.
Experience: Tara is a partner at global
investment firm Permira, where she is
responsible for brand investing within the
consumer sector. Since joining Permira in
2008, she has worked across a spectrum
of brands, retailers and consumer internet
and on major transactions including Permira’s
acquisition of Dr. Martens in 2014. She was
initially appointed to the Dr. Martens Board
in May 2015 and became a Non-Independent
Non-Executive Director in January 2021.
Tara is a member of the Board of directors
of Hana Group and Golden Goose and has
experience as a member of the Boards of
several other companies including Iglo Group.
Prior to joining Permira, Tara worked in
investment banking at Morgan Stanley in
New York and London.
Tara has a Bachelor of Science in Economics
from Cambridge University and a Master of
Business Administration from Harvard.
How Tara supports the Company’s strategy
and long-term success: Tara’s Non-Independent
Non-Executive appointment provides the Board
with continuity following the transition from
private company to plc. The Board continues
to benefit from Tara’s deep knowledge of the
business and extensive sector expertise, as
well as her broad international experience.
Tara’s strong financial acumen, coupled with her
questioning mindset and collaborative style, has
proved a valuable asset to the Board in its first
year as a listed company. In addition to her wide
knowledge on many topics, Tara also brings
a passion and interest in sustainability to
the boardroom where she provides insightful
provocation and challenge. Tara’s appointment
facilitates good shareholder engagement with
the Permira funds.
Other appointments: Partner at Permira
Advisers LLP, Non-Executive Director at
Hana Group and Golden Goose.
Emily Reichwald was appointed General Counsel
of Dr. Martens in April 2015 and became
Company Secretary upon listing on the London
Stock Exchange in 2021.
Experience: Emily is an experienced General
Counsel having held several senior legal
positions in large international businesses. Prior
to joining Dr. Martens, Emily was Director Legal
at Akzo Nobel global specialty chemicals in the
Netherlands. She had previously held other
senior legal positions at Akzo Nobel nv and ICI
plc, as well as being seconded to GE Capital
and BP plc when in private practice. Emily
trained and qualified as a solicitor at Linklaters,
practising in the corporate department. Emily
was a Non-Executive Director of National Energy
Action from 2015 to 2018 where she gained
valuable experience being a non-executive
director, and insight into the charity sector.
Emily has a degree in English Law and French
Law from the University of Manchester and
Université de Bourgogne.
How Emily supports the Company’s strategy
and long-term success: Emily is a highly
valued adviser and contributor to the Board.
She is also a key member of the GLT, leading
the Sustainability team as well as the Legal,
Intellectual Property, Compliance, Risk and
Company Secretarial functions, facilitating
positive collaboration across the business.
As Company Secretary, Emily has built
strong relationships with the Board as a whole
and in particular with the Chair and Chairs
of the Board’s Committees, ensuring they
are supported and advised on legal and
corporate governance matters.
The combination of Emily’s roles exposes her to
all functions and businesses within Dr. Martens
so she has a thorough understanding of
the different markets and business drivers.
She is well respected across the Company
for her balanced perspective and her positive
leadership style.
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GOVERNANCEGlobal Leadership Team
MEET THE GLOBAL
LEADERSHIP
TEAM
Our Global Leadership Team (known
throughout the business as the ‘GLT’)
believe in being brand custodians, focused
on protecting and enhancing the brand
and the business for future generations.
The following pages provide biographical details of
our GLT, which comprises the core group of senior
leaders at Dr. Martens. Its membership includes the
Executive Directors together with the Presidents
of our Americas, EMEA and APAC regions and the
leaders of our key business functions of Supply
Chain, HR, IT, Legal, Strategy, Product and Marketing.
The GLT manages day-to-day business operations
and plays an essential role in driving our strategy
forwards and delivering value for our shareholders
and stakeholders over the longer term.
GENDER BALANCE OF THE GLOBAL LEADERSHIP TEAM1
As at 31 March 2022
As at 31 May 20222
33%
40%
67%
60%
Male
Female
6 of 9
3 of 9
Male
Female
6 of 10
4 of 10
1. Excluding Executive Directors.
2. Date of Annual Report approval.
Geert Peeters
Chief Operating Officer
Adam Meek
Chief Product Officer
Meg Johnson
Chief Marketing Officer
Joined: June 2018.
Joined: December 2021.
Joined: April 2022.
Experience: Prior to joining the business, Geert
was Chief Operating Officer of Cath Kidston Ltd.
He has held senior supply chain roles in several
global businesses, including VF Corporation
and drinks firm Bacardi and was also a senior
vice-president at Levi Strauss & Co.
Geert has a Master of Science in Textile
Engineering from Ghent University, an
Executive Master of Business Administration
from Flanders Business School and a master’s
degree in Operations and Supply Chain
Management from Vlerick Business School.
Experience: Prior to joining Dr. Martens Adam
spent seven years in North America, initially
with Sperry as Senior Vice President of
Footwear in Boston before moving to Toronto,
where he was General Manager of Footwear
and Accessories for Canada Goose for two
years. With nearly 20 years’ experience in
product and brand management, which
included senior roles at Lacoste and Nike,
Adam brings a wealth of experience in leading
teams through a consumer obsessed lens.
Experience: Meg joined the business in April
2022. She started her marketing career at
P&G, renowned as one of the best schools in
the consumer goods industry for building
excellence in marketing fundamentals. She left
P&G to join New Balance where she led the
international and North Americas marketing
organisations. More recently, Meg relocated
to Singapore and consulted in a marketing
leadership role with an osteopathy &
physiotherapy company. Meg brings essential
global and regional experience to the GLT,
having lived and worked across the globe.
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Sue Gannon
Chief HR Officer
Ronald Garricks
Chief Information Officer
Erik Zambon
Strategy Director
Joined: June 2021.
Joined: April 2020.
Joined: April 2017.
Experience: Sue was previously based in
California as the VP of Talent at Netflix. Prior
to this, Sue was the Deputy Chief Operating
Officer at Suntory, based in Tokyo, having
previously been VP HR (Americas and Global
marketing) at Beam Suntory in Chicago. Many
of Sue’s formative years were spent at the
Campbell Soup Company working in both
the USA and Australia. Sue is a truly global
executive and a highly experienced HR
professional who is thoughtful, passionate,
driven and transparent.
Experience: Ronald has built his career helping
businesses transform IT into a key enabler to
support sustainable growth. His previous roles
have included positions at global payment
platform Worldpay and international law firm
Allen & Overy. Prior to joining the business,
Ronald held a senior interim role within the
Digital Transformation programme at IKEA.
He has an Executive Master of Business
Administration from Cass Business School,
London, and Bachelor of Science (Hons) in
Information Systems from the University
of West London.
Experience: Erik started his career in
management consulting, first at
PricewaterhouseCoopers LLP then at Kurt
Salmon (now Accenture), where he worked
on a number of large-scale strategy and
transformation projects both in the UK and
internationally. Erik then moved to Calvin Klein
where he held a number of senior roles in
merchandising and planning. Before joining
Dr. Martens, Erik led the merchandising function
at AllSaints and later joined the London and
Paris based designer brand, Joseph. He has
a Master of Arts (Hons) in Modern & Medieval
Languages & Management Studies from
Cambridge University.
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Lorenzo Moretti
President, EMEA
Jennifer Somer
President, Americas
Derek Chan
President, APAC
Joined: March 2020.
Joined: November 2021.
Joined: September 2019.
Experience: Lorenzo brings extensive
knowledge of and experience in the footwear
industry, having served as CEO at footwear
retailer Office prior to joining Dr. Martens. His
earlier career included leadership roles at a
range of well-known brands, including leading
the Western Europe Football division of Nike
and Global Retail at Sonos.
Experience: Jennifer joined Dr. Martens
from UGG and Koolaburra Footwear, part
of the Deckers Corporation, where she was
Global General Manager. Prior to that, she
was President at Junk Food Clothing for five
years. Jennifer has a great footwear and
clothing background, with excellent commercial
leadership, merchandising and deep digital
experience. She is a strong people leader, with
the ability to lead and nurture the Dr. Martens
culture across the region.
Experience: Derek has extensive experience in
consumer brands having previously held senior
roles at Nike and Amazon in China and leadership
positions in companies including Levi Strauss
& Co. Prior to joining the business, Derek was Vice
President, Softlines & Media at Amazon China.
Derek has a Master of Business Administration
from Hong Kong University of Science &
Technology.
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GOVERNANCEGovernance report
BOARD LEADERSHIP AND
COMPANY PURPOSE
The Board’s primary
responsibility is leading
the Company to deliver
sustainable, profitable growth
globally and drive long-term
value for the shareholders
of Dr. Martens plc. It sets a
clear tone from the top by
providing entrepreneurial
leadership of the business
and custodianship of the
Dr. Martens brand.
The Board’s role
The Board sets the Company’s purpose
and strategy, as summarised on page 2
at the beginning of this Annual Report,
and holds management to account for
its delivery with a view to securing the
success of the business over the longer
term. It is responsible for ensuring that
the strategy aligns with and promotes our
organisational culture that encompasses
custodianship of the brand, “doing the
right thing”, and “leaving things better
than we found them”, which is the core
tenet of our sustainability strategy. Its
duties are discharged both by the Board
directly and through authority it has
delegated to its Board Committees and
the Global Leadership Team.
In addition to its accountability to
shareholders, a core responsibility of the
Board is to represent the interests of the
Group’s stakeholders and to consider and,
where appropriate, factor their needs
into its discussions and decision-making.
Pages 22 to 27 of the Strategic report
outline some of the ways in which the Board
has sought, and continues to seek, to
account for its relationships with customers,
suppliers and employees and its impact
on communities and the environment.
Board reserved matters
Authority over certain matters of
strategic significance is reserved for the
Board alone. Some of the key matters
reserved for the Board are summarised
on this page. The full schedule, which
is reviewed annually by the Board, can
be found at drmartensplc.com.
How the Board assesses and
monitors culture
As custodians of the Dr. Martens brand, a key
responsibility of the Board is to cultivate
an environment in which our culture and
purpose, summarised through the maxim
of ‘Rebellious Self Expression’, flourish and
empower our people to be themselves and
deliver their best. Our culture is a huge part
of what makes Dr. Martens so unique and its
preservation and growth is something that
the Board takes extremely seriously. Overall,
the Board is confident that the Dr. Martens
culture is well-established across the
business, strongly connects with and is ‘lived’
by our people and supports the ongoing
and successful delivery of our strategy.
The Board ensures it is able to monitor
the ‘cultural health’ of the business in a
number of ways. Like many businesses,
Dr. Martens circulates an annual, online
employee Engagement and Inclusion
Survey, which is a key element of the
Company’s wider employee listening
strategy and provides an important
snapshot of how our people experience
life at Dr. Martens. The Board also
considers a range of other important
inputs. These include regular updates
at Board meetings from senior
leadership on particular focus areas and
initiatives. Additionally, the appointment
of Robyn Perriss as our Employee
Representative Non-Executive Director
has provided the Board with an effective
new means of monitoring culture through
an employee lens, particularly via her
insights into the matters that are
important to employees gained through
her engagement activities.
For more information on:
The Dr. Martens governance
framework, see pages 128 to 133.
The Dr. Martens sustainability
strategy, see pages 62 to 86.
Board meetings, discussions and
activities during FY22, see
pages 121 to 123.
How culture is embedded at
Dr. Martens, see pages 81 to 83
of the Sustainability report.
Employee engagement,
see pages 124 to 127.
Key matters reserved
for the Board
Establishing and monitoring
the Group’s purpose, values
and general strategy.
Assessing the basis over which the
Group generates and preserves
value over the long term.
Ensuring necessary resources
are in place for the Group to
meet its objectives and measure
performance.
Approving any major changes
to the Group’s management
or control structures.
Approving the Group’s business
plan, budget and forecasts.
Approving changes to the
Company’s capital structure.
Approving any major
restructuring or reorganisation
of the Group, including material
acquisitions or disposals.
Ensuring an effective
engagement strategy with
shareholders, the workforce
and other key stakeholders.
120
DR. MARTENS PLC ANNUAL REPORT 2022
Link to strategy
Direct-to-consumer acceleration
Operational excellence
Consumer connection
Sustainable global growth
Key stakeholders
Consumers
Our people
Suppliers
Investors
Community and environment
BOARD DECISION CONSIDERING
OUR STAKEHOLDERS
SUPPLY CHAIN
Decision:
To significantly upgrade supply capacity
in the Netherlands through opening a
new distribution centre (DC).
Background:
• It was necessary to review the capacity
at our existing distribution centres
to support and deliver on our growth
plans. As such, during the year the
Board considered and approved a
proposal to extend the Netherlands DC.
• This facility would be double the size of
the previous site and therefore would
be capable of supporting the Company’s
projected growth in demand.
BOARD DECISION CONSIDERING
OUR STAKEHOLDERS
FUTURE READY WORKPLACE
Decision:
To open additional office space in
London for the EMEA team.
Background:
• Due to the substantial increase in
people as a result of the Company’s
growth, a permanent new regional
office in Camden was required for
the EMEA team.
• The proposed office capacity was
substantially larger than the existing
temporary EMEA regional office.
• The new office would need to be a
place that embodied the ethos and
culture of the brand, encouraging
collaboration and connection whilst
being located close to the Head Office
in Camden.
Links to strategic pillars and
long-term sustainable success:
The Board approved the proposal
following a detailed deep-dive session
with the Chief Operating Officer.
When considering approval, the Board was
cognisant that the new DC would support
the growth plans of the business, enabling
it to better service its direct-to-consumer
channels and mitigate elements of supply
chain risk (more information about which
can be found in the Risk management
section on pages 97 to 103).
The Board’s decision promotes the
Company’s long-term sustainable
success by facilitating progress of our
Global Supply Chain and wider DOCS
strategies to drive operational
excellence, enable growth, unlock value,
progress product innovation, optimise
working capital and lead in social and
environmental sustainability.
S.172 stakeholder considerations:
• People & communities – the larger
distribution centre creates new
employment opportunities for the
local community and an improved
working environment for employees
due to state-of-the-art equipment.
• Investors – enables delivery of the
Company’s plan for growth.
• Customers and Suppliers – facilitates
product innovation and our ability to
meet projected growth in demand.
Links to strategic pillars and
long-term sustainable success:
When reviewing the proposal to open
additional office space, the Board’s
view was that this would support the
Company’s Future Ready Workplace
strategy, more detail on which can be
found on page 81 of the Sustainability
report, particularly its ability to facilitate
activity-based working.
The close proximity of the new office
to the Head Office in Camden was also
considered a benefit, enabling teams
in each location to continue to easily
connect and collaborate in person.
The Board’s decision facilitates the
Company’s long-term sustainable
success, enabling a positive workplace
‘experience’ that is reflective of our
culture and improves our ability to
attract and retain talent. It also assists
in mitigating risks relating to ‘people,
culture and change’, more information
about which can be found in the Risk
management section on page 101.
S.172 stakeholder considerations:
• People – retain and attract talent
due to positive working experience
and culture.
• Environment – the office is being
designed to the BREEAM certification
standard, confirmation of which is
expected later in 2022.
• Investors – although the office
required a CAPEX investment, in
the longer term the Board believed
it would promote the long-term
sustainable success of the Company
for the reasons outlined above.
DR. MARTENS PLC ANNUAL REPORT 2022
121
GOVERNANCE
Governance report
Board Leadership and Company Purpose continued
BOARD ACTIVITIES
The vast majority of the Board’s significant
discussions, debates and decisions take
place during its regular, scheduled Board
meetings. These are supplemented by
market visits and additional deep dives to
give greater understanding and context.
This section provides a flavour of the
range of matters the Board discussed
during the year, including the outcomes of
those discussions and further detail on
some of the key decisions it took. Whilst
not intended as an exhaustive list of every
item considered by the Board over the
course of the year, this information offers
a degree of insight into the boardroom
and how the activities of the Board
continue to focus on driving the DOCS
strategy forwards, with due regard to
the interests of all of the Group’s key
stakeholder groups.
Board cadence
During its first full year of operations as
a PLC Board, the Directors continued to
refine the Board’s cadence. Each Board
meeting concludes with an invitation from
the Chair for Board members to provide
feedback on the quality of discussions and
debate that took place, including their
thoughts on areas that would benefit from
further discussion with the purpose of
continually improving the quality of Board
meetings. During our first Board review
process, held towards the end of the
financial year, each Director provided
candid feedback on the Board’s time
together since the Company listed in
January 2021, including areas in which
they believed its operations were working
COMPANY STRATEGY AND PERFORMANCE
STRATEGIC PILLARS:
• Discussed the brand strategy and
• Reviewed Human Resources and
consumer insights.
Diversity, Equity and Inclusion strategy.
• Received updates and feedback from
the investor roadshows held during
the year.
• Received regular external
communications updates from the
Corporate Communications function,
covering recent media coverage and
current and planned media activities.
• Received reports from the CEO at
each meeting detailing performance
in each region and progress against
our DOCS strategic pillars.
• Discussed developments in the DTC
strategy, with particular focus on our
seven key markets.
• Received regular supply chain
updates covering the challenging
global supply chain environment.
• Received updates on and discussed
new seasonal product ranges with
the product team.
• Discussed the sustainability strategy
and received training from an external
carbon and sustainability consultancy.
well and those where targeted action could
drive increased effectiveness and further
improve Board processes and dynamics.
Our Board meetings are an important
mechanism through which the Directors
discharge their duties, particularly under
Section 172 of the Companies Act 2006.
Agendas are agreed in advance by the
Chairman and Company Secretary
following discussion about proposed topics
and focus areas with the CEO and CFO.
Overall, agendas are tailored to balance
regular updates from the Executive
Directors on trading and financial
performance, with detailed deep dives
focusing on specific strategic initiatives or
business functions. To the extent possible,
meetings are scheduled to align with the
wider cadence of the business to ensure
that they take place at optimal points
throughout the year.
FY22
APR 2021
MAY
JUN
JUL
AUG
SCHEDULED
MEETINGS
DIRECTOR
ATTENDED
EVENTS
KEY
MARKET
ANNOUNCE-
MENTS
• Board
• Audit
• Remuneration
• Board
• Audit
• Remuneration
• Nomination
• GLT quarterly
away days (UK)
• AGM
• Board
To the extent possible,
August is kept clear to
allow our teams time
to rest and recharge
• Investor
roadshow
• Appointment
of corporate brokers
• FY21 Full Year Results
• Publication of FY21
• Q1 Trading Statement
• Result of AGM
Annual Report
and AGM Notice
of Meeting
122
DR. MARTENS PLC ANNUAL REPORT 2022
SEP
OCT
NOV
DEC
• GLT quarterly
• Board
away days (UK)
• GLT quarterly
• GLT
away days (Italy)
• Board
• Board
• Audit
• Audit
• Remuneration
• Investor
• Market visit
roadshow (USA)
(Germany)
• Chair and SID
• Employee
Listening
Roadshow
listening group
(Germany)
• Market visit (USA)
• GLT strategy
away days
JAN
• GLT
• Board
• Audit
(UK)
FEB
MAR 2022
• GLT quarterly
• GLT
away days (UK)
• Board
• Remuneration
• Nomination
• Investor
roadshow
• Employee
listening groups
(USA and Change
• Market visits
(Spain, Italy)
• Employee
(APAC)
listening group
Champions)
• Investor
roadshow
• Employee
listening group
• Investor
roadshow
• FY22 Half Year
• Q3 Trading
Results
Statement
• Appointment of
new auditor
Link to strategy
Direct-to-consumer acceleration
Operational excellence
Consumer connection
Sustainable global growth
FINANCIAL UPDATES
GOVERNANCE
PEOPLE AND CULTURE
STRATEGIC PILLARS:
STRATEGIC PILLARS:
STRATEGIC PILLARS:
• Received reports from the CFO
at each meeting detailing financial
performance and progress
against budget.
• Reviewed and approved the full
and half-year results statements
and the first and third quarter
trading updates.
• Completed the annual review of
the Board’s suite of governance
policies, approving updates
where necessary.
• Approved the resolutions to be put
to shareholders at the AGM and
reviewed investor feedback on them.
• Received updates from the CEO
on recruitment into senior
management positions and the
key GLT roles of CMO, CPO, CHRO
and Regional President, Americas.
• Deep dive into people and Human
Resources with the CHRO.
• Discussed the findings and shared
• Reviewed and approved the
• Reviewed and approved the
2022 – 2027 five-year plan.
reflections from the Board’s
Effectiveness Review.
• Reviewed and approved the annual
• Received regular updates on
Tax Strategy Statement.
• Reviewed and approved the budget
for the 2022/23 financial year.
• Approved an interim dividend of
1.22p per share.
• Received product and regulatory
compliance updates.
external communications activity
throughout the year.
• Reviewed and approved the criteria
for entry into new supplier markets.
• Approved proposal for appointment
of PwC as the Company’s new
statutory auditor at FY22 AGM
following a thorough tender process.
memorandum of understanding
formally establishing the relationship
between the Company and the
Dr. Martens Foundation.
• Discussed culture in context of
‘Rebellion Reframed’, our brand
amplification project.
• Received updates from the
designated Employee Representative
Non-Executive Director on the
workforce listening groups held
during the year.
For more information on:
How the Board delegates authority to its principal Board
Committees and the wider business, see pages 128 and 129.
Our first Board Effectiveness Review process, see pages
134 and 135.
The DOCS strategy, see pages 28 to 37.
How the Board has discharged its duties under section 172
of the Companies Act 2006, see pages 22 to 27.
SCHEDULED
MEETINGS
DIRECTOR
ATTENDED
EVENTS
KEY
MARKET
ANNOUNCE-
MENTS
JUN
• Board
• Audit
• Investor
roadshow
Annual Report
and AGM Notice
of Meeting
• Appointment
of corporate brokers
• FY21 Full Year Results
• Q1 Trading Statement
• Publication of FY21
• Result of AGM
FY22
APR 2021
MAY
• Board
• Audit
JUL
AUG
• GLT quarterly
away days (UK)
• Remuneration
• Remuneration
• Nomination
• AGM
• Board
SEP
OCT
NOV
DEC
• GLT quarterly
• Board
away days (UK)
• GLT quarterly
away days (Italy)
• Board
• Audit
• GLT
• Board
• Audit
• Remuneration
JAN
• GLT
• Board
• Audit
FEB
• GLT quarterly
away days (UK)
MAR 2022
• GLT
• Board
• Remuneration
• Nomination
• Investor
roadshow (USA)
• Chair and SID
• Market visit
(Germany)
• Employee
Listening
Roadshow
listening group
(Germany)
• Market visit (USA)
• GLT strategy
away days
• Investor
roadshow
• Employee
listening group
(UK)
• Investor
roadshow
• Market visits
(Spain, Italy)
• Employee
listening group
(APAC)
• Investor
roadshow
• Employee
listening groups
(USA and Change
Champions)
• FY22 Half Year
Results
• Appointment of
new auditor
• Q3 Trading
Statement
DR. MARTENS PLC ANNUAL REPORT 2022
123
GOVERNANCEGovernance report
Board Leadership and Company Purpose continued
EMPLOYEE
ENGAGEMENT
Connecting
with our people
Our approach to employee
engagement
The Board firmly believes that higher
levels of engagement drive higher
levels of performance and a
willingness to go above and beyond.
This starts from the very top of the
organisation. As such, commencing
from FY22, employee engagement
has been incorporated into the bonus
scheme for the Executive Directors
as a specific target, providing clear
linkage between engagement and
the potential remuneration of the
Company’s most senior leaders and
reflecting the seriousness with which
they approach their responsibilities in
this area. More information about this
can be found in the Remuneration
report, from page 147.
Engagement with our people is
conducted through a number of
channels, both formal and informal,
and focusing wherever possible on
maintaining a two-way dialogue
between employees and leadership.
The following pages also outline the
importance of the FY22 employee
Engagement and Inclusion Survey,
additional insights into the employee
listening activity undertaken during
the year by Robyn Perriss, our
Employee Representative Non-
Executive Director, and an overview
of planned developments in our
approach to employee engagement
over the coming years.
The information on these pages builds
on, and should be read in conjunction
with, the earlier section on the
Board’s engagement with all of the
Company’s key stakeholder groups,
including employees, located on pages
22 to 27 of the Strategic report.
Engagement and
Inclusion Survey
It is the job of the Board and the
Senior Leadership Team to create the
conditions in which our people can
thrive. An important means by which
the Board is able to understand the
issues that are important to them is our
annual, online employee Engagement
and Inclusion Survey, which was
launched towards the end of the
financial year. This survey constitutes
a key part of the Company’s wider
employee listening strategy and
provides an important snapshot of how
our people experience life at Dr. Martens.
All employees were encouraged to
complete the survey and regional and
departmental response rates were
monitored regularly between launch
and close. The response data was
subsequently analysed and workshops
held with the Global Leadership Team
(including the Executive Directors)
and their respective management
teams to go deeper into the issues
that matter to employees and identify
areas where action might be needed.
Engagement strategy:
future plans
Looking ahead, our ‘employee
listening strategy’ will be developed
further to create a more meaningful,
differentiated experience for
employees. This approach will extend
beyond the Engagement and Inclusion
Survey, with greater emphasis on the
action-based interventions required
to help our people and the business
perform at a high level. The strategy
will build on what the business already
has in place, as described throughout
this section, incorporate new
opportunities for employees to be
heard and provide clear, actionable
feedback to our leaders and the Board
on where resources should be focused
to improve further.
EMPLOYEE REPRESENTATIVE
NON-EXECUTIVE DIRECTOR
Robyn Perriss was appointed as our
dedicated Employee Representative
Non-Executive Director during the
year, with responsibility for (amongst
other things) acting as the voice of
employees within the boardroom.
Robyn has undertaken a range of employee
engagement activities in the role and, as
part of our refreshed engagement strategy,
aims to expand these further over the
coming year.
READ MORE P126 – 127 and 132
OUR CULTURE
Our people are our most important
asset, and we know a key part of their
working experience is our dynamic,
inclusive and collaborative culture.
We work flexibly across our offices with
people spending 40-60% of their time in the
office, facilitating regular human connection
whilst allowing for the flexibility that supports
our people’s wellbeing. We believe this
balance creates an environment where our
people can thrive and choose where they can
be most productive. The changes we have
made to our working environments maintain
and improve the Dr. Martens culture.
READ MORE P81 – 85 and 120
124
DR. MARTENS PLC ANNUAL REPORT 2022
SPEAK UP POLICY
The Audit and Risk Committee monitors the
effectiveness of the Speak Up Policy, which
sets out the Company’s whistleblowing
procedures, on behalf of the Board.
The progress and outcomes of investigations into
concerns raised by employees are reported to
that Committee. Whilst our procedures provide
for concerns to be raised anonymously, in practice
many are reported directly through the HR
function or line managers.
EMPLOYEE LISTENING
GROUPS
During the year a number of virtual
sessions were held with employees from
across the business, including our UK
factory at Cobbs Lane, Northampton and
our EMEA, Americas and APAC regions.
The sessions were facilitated by Sue Gannon,
our CHRO, and attended by Robyn Perriss in
her capacity as Employee Representative
Non-Executive Director. Lynne Weedall also joined
these conversations to engage on the topic of
executive remuneration and provide updates
on the role of the Remuneration Committee.
READ MORE ABOUT OUR WHISTLEBLOWING
PROCEDURES P146
READ MORE P126 – 127 AND IN
OUR REMUNERATION REPORT P149
TOWN HALLS
‘KENNY COMMS’ –
CEO COMMUNICATION
Our monthly global town halls are led by the
CEO, with the CFO and GLT in attendance.
Sessions are held both in the morning and evening
to ensure that employees in different time zones
are accommodated. These sessions will typically
comprise a business update from the CEO, with one
or more guest presenters from our global teams
joining to update employees on specific initiatives.
The sessions conclude with a (unscripted) Q&A with
the Executive Directors and GLT. With the relaxation
of Covid-19 restrictions, we have once again been
able to host a number of these at our Camden offices
and broadcast them live to our teams globally.
Additionally, each of our regional businesses hold their
own town halls to ensure employees are up to speed
on developments within their respective regions.
Engagement with our employees is
supplemented by regular email and video
communications from Kenny Wilson.
The purpose of these is to provide employees
with updates on a broad range of topics and
important events occurring during the year,
for example seasonal product launches,
organisational changes, significant business-wide
initiatives or times of reflection and celebration.
Topics on which Kenny has updated the business via
this method during the year have included our new
appointments to the GLT, financial results following
their announcement to the market, plans for
returning to the office post-Covid and the 60th
anniversary of our iconic 1460 boot.
READ MORE P24
READ MORE P24
DR. MARTENS PLC ANNUAL REPORT 2022
125
GOVERNANCEGovernance report
Board Leadership and Company Purpose continued
With Robyn Per r iss
EMPLOYEE REPRESENTATIVE
NON-EXECUTIVE DIRECTOR
Q
What are the key aspects of your role?
LISTENING TO
THE EMPLOYEE
VOICE
A
The role comes with numerous
responsibilities, but amongst the most
important would be to actually spend
time with a broad cross section of our
employees, without management present,
to have access to an unfiltered and
impartial view from our employees. I am
then able to act as the ‘employee voice’
to the Board by raising and facilitating
discussions during Board meetings on
the things that employees tell us are
important to them, both in terms of
common themes and regional nuances.
Q
Why is it important for employees to
have a voice in the boardroom?
A
Our employees are the heartbeat of
Dr. Martens and are at the coalface of
putting our DOCS strategy into action.
They are also a rich resource for new
ideas and innovative thinking. It’s
imperative that the Board is in tune with
the ‘mood music’ of the organisation in
each region so that we can ensure we are
communicating with employees about the
right things, in the right way, and taking
action where it is needed most. Culture
has always been a differentiator at
Dr. Martens and a key part of maintaining
a healthy culture is ensuring the Board
listens and employees are heard.
It is also critical for their voice to be
heard in the boardroom to ensure the
Board has access to their fresh ideas and
that it is up to speed not only on what is
going well in the business, but also on any
‘pain points’ there may be in particular
areas that it needs to address.
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DR. MARTENS PLC ANNUAL REPORT 2022
Q
How do you think your role can help
drive better engagement between
the Board and business?
A
As the ‘voice’ of employees within the
boardroom I ensure that the themes
of the feedback I receive through my
engagement with the business are aired
during Board meetings, on a strictly
‘no-names’ basis of course, and ensure
they are properly considered and
factored into the Board’s discussions.
The wider Board and I are conscious that
this is a new role and there is work to be
done to properly flesh out and embed it
in the business. Our refreshed employee
engagement strategy is currently under
development and, as a part of this, we will
be looking to put in place a programme of
activities that not only allow me to reach
more of the business but also cement our
approach to employee engagement as a
continuing dialogue and feedback loop
between the Board and business.
During the year Robyn Perriss undertook a number of
engagement activities as our Employee Representative
Non-Executive Director. We asked Robyn about the types
of activities that her role involves, how she sees it developing
in future and also for her insights into the ways in which the
Board engages with the global workforce.
Q
What are some of your main reflections
since taking on the role?
A
Thinking back to the employee listening
forums we held towards the end of
the financial year, I am struck by the
refreshing candidness with which my
conversations with different areas of
the business have been conducted so
far. The sessions were employee-led
and participants spoke with exceptional
honesty, courage and openness.
Another reflection would be that the
insights gained through the Covid-19
restricted engagement I have had with
employees since formally taking on the
representative role have proven its
importance, and I’m looking forward to
spending more time with our employees
in person over the next financial year.
Q
What were some of the challenges
raised during your conversations with
different teams and regions?
A
Many of the issues of concern for our
employees were reflective of current
social and economic pressures impacting
their lives. Concerns raised around pay in
the context of rapidly increasing inflation
in each of our core regions are significant
given the economic backdrop. Health
and wellbeing has been thrown into sharp
focus due to the pandemic and was of
course a key conversation topic. In an
international business, employees are
at different stages of the pandemic and
subject to a range of restrictions and
we need to be mindful of that as a Board.
Some employees also spoke about
their experiences during the pandemic
and their concerns around a loss of
connectivity and its potentially erosive
impact on Company culture at a time
when our workforce was growing.
Q
How do you see your role
developing in future?
A
In short, by doing more, and doing
it in person. These are a new set of
responsibilities at Dr. Martens and we’re
working on refining our engagement
strategy to ensure we’re making the most
of opportunities presented by this role
over the coming year.
The relaxation and, in some countries,
removal of Covid-19 related travel
restrictions has meant that we are once
again able to visit employees in our
stores, factories and distribution centres
in many of our core markets and I am
hoping to be able to do more of that over
the coming year. However, the pandemic
is, unfortunately, very much still with
us and continues to impact our regional
businesses with differing degrees of
severity. We will need to ensure that
we continue to reach out to employees
globally via virtual means to ensure
all our employees are heard.
Another positive challenge that
employees put forward was for the Board
to lead the business to build on its
successes in terms of diversity, equity
and inclusion, which are important issues
for all of us and is something I also care
deeply about. It is encouraging to feel
the passion about DE&I and I am hopeful
we can harness this to help us gain
momentum on this topic, but what was
also clear was the sense of determination
amongst employees to drive change
where it is needed.
Q
…and the highlights?
A
Regardless of where they are in the
world, employees share an affinity
and passion for the Dr. Martens brand,
inclusive working culture, willingness
to take positions on social causes and
strong connections to popular culture.
Additionally, the sense of energy amongst
employees to embed even greater
diversity, equity and inclusion into
Dr. Martens’ culture to an even greater
extent came through very strongly during
our listening groups. Part of my role will
be to work closely with Sue Gannon,
our CHRO, to ensure that we are holding
ourselves to account for driving change
in their respective areas.
DR. MARTENS PLC ANNUAL REPORT 2022
127
GOVERNANCEGovernance report
Division of Responsibilities
GETTING THINGS DONE:
HOW WE DELEGATE
RESPONSIBILITIES
The following pages illustrate
our governance framework
and, in particular, how the
Board delegates authority
to its Committees and the
wider business.
Board Committees
To maximise its effectiveness and ensure
sufficient time and attention can be
devoted to the key matters requiring
its attention, the Board has delegated
authority in certain areas to its principal
Board Committees. Clear terms of
reference are in place for each Board
Committee, which are reviewed annually
and refreshed as and when necessary.
Delegated authorities and
governance policies
The Board has implemented a number
of policies, guidelines and procedures to
govern its conduct, the manner in which it
operates and how it delegates authority to
different layers of management across the
business to promote the efficient running
of the business. These are reviewed by
the Board annually and include:
More information on each of the Board
Committees can be found on the page
opposite and in each of their respective
reports, covering pages 136 to 161.
Delegation of Authority Policy.
Schedule of Matters Reserved for
the Board.
Global Leadership Team (GLT)
Responsibility for the execution of the
Group’s strategy and day-to-day
management of the business has been
delegated by the Board to the Executive
Directors with the support of the GLT. The
Board regularly invites senior leaders and
the relevant members of their teams to
attend and present at Board meetings on
topics of strategic importance to inform
and guide its thinking and ultimately
result in more effective decision-making.
The Board’s relationship with the
Executive Directors and the GLT is
secured through clear and open lines of
communication, supported by a culture of
open, honest discussion and constructive
feedback. The Board recognises the value
of seeking many perspectives and
encourages each Board member to speak
out and ask challenging questions. This
approach has served the Board well
during its first full year of activities
and will continue to enhance its overall
effectiveness in the years ahead.
Articles of Association.
Board Committee terms of reference.
Non-Executive Director Policy.
Non-Audit Services Policy.
Business-wide and PDMR Securities
Dealing Codes.
Disclosure Policy.
Division of Duties document (covering
the Chair, CEO, Senior Independent
Director and Employee Representative
Non-Executive Director).
These documents are available to view on
drmartensplc.com.
The Board’s oversight of how the
authorities it has delegated to its Board
Committees and the GLT are exercised is
maintained through clear reporting
channels. It is kept updated on proceedings
of Audit and Risk, Remuneration and
Nomination Committee meetings by the
Chair of each respective Committee, whilst
detailed executive updates are provided by
the CEO and CFO at each Board meeting.
These updates are supported by written
summaries of matters considered and
approved by the Operating and Real Estate
Committees, in addition to the regular
suite of written reports circulated to the
Board prior to each meeting.
The effectiveness
of the relationship
between the Board as
a whole, the Executive
Directors and the
GLT is secured
through strong lines
of communication
and a culture of
open discussion.
EMILY REICHWALD
GENERAL COUNSEL
& COMPANY SECRETARY
128
DR. MARTENS PLC ANNUAL REPORT 2022
Dr . Martens plc Boar d
AUDIT AND RISK
COMMITTEE
• Assists the Board in
discharging its
responsibilities in relation
to financial reporting.
• Monitors and reviews the
Group’s financial controls
and systems.
• Advises on the
appointment of, manages
the relationship with and
monitors the effectiveness
of the external auditor.
• Reviews the effectiveness
of wider compliance,
including the whistleblowing
and fraud systems in place
within the Group.
REMUNERATION
COMMITTEE
• Develops and monitors the
ongoing appropriateness
of the Group’s policy on
Executive remuneration.
• Determines the levels
of remuneration for the
Board and leadership.
• Monitors remuneration
structures and
recommends changes.
• Reviews overall workforce
remuneration and related
policies and the alignment
of incentives and rewards
with culture and takes
these into account
when determining the
remuneration of the
Board and leadership.
NOMINATION
COMMITTEE
• Reviews the structure,
size and composition
of the Board.
• Recommends potential
Board and senior
management appointments
and reappointments to
the Board.
MARKET DISCLOSURE
COMMITTEE
• Membership comprises
the Executive and
Non-Executive Directors,
Company Secretary,
Director of Investor
Relations, Communications
Director and Director of
Finance Control.
• Oversees succession
• Oversight of all market
planning for the
Company’s Directors and
Global Leadership Team.
• Monitors effectiveness
of policies and strategy
for diversity, equity
and inclusion.
SEE PAGES 138 to 146
SEE PAGES 147 to 161
SEE PAGES 136 to 137
T
H
G
I
S
R
E
V
O
OPERATING
COMMITTEE
Chaired by the Company
Secretary. Provides
oversight to ensure
appropriate governance and
implementation of the
delegation of authorities and
discusses relevant proposals
to ensure proper governance
processes are followed.
OPERATIONAL RISK
COMMITTEE
Chaired by the Head of
Internal Audit and Risk.
Oversees development and
implementation of an
effective risk management
approach. Facilitates review
and challenge of the
identification, prioritisation
and management of key risks.
EXECUTIVE DIRECTORS
GLOBAL LEADERSHIP TEAM
Reporting into the CEO, this constitutes the Group’s
core leadership team with accountability over each of
our regional and central business functions: EMEA,
Americas, APAC, IT and Digital, Strategy, Product,
Marketing, Finance, Legal & Compliance and HR.
This group is responsible for the day-to-day
management of the business and ensuring Board
oversight requirements are met.
DELEGATED AUTHORITIES AND GROUP POLICIES:
The Group’s Delegation of Authority Policy formally sets
out the nature and extent of the authority that allows
designated employees to act on behalf of the Company.
Internal requirements in respect of the conduct of the
business and its employees are set out in the numerous
Group-wide policies, standards and guidelines that
comprise our internal compliance framework.
D
E
L
E
G
A
T
I
O
N
O
F
A
U
T
H
O
R
I
T
Y
disclosure requirements,
including approving for
publication statements
relating to the Group’s
performance or containing
potentially price-sensitive
information.
• Oversees compliance
with the Market Abuse
Regulation, in particular the
Group’s processes for the
identification, management
and public disclosure of
inside information.
REAL ESTATE
COMMITTEE
Chaired by the CFO.
Facilitates full review and
discussion of all property-
related proposals and
growth strategies in each
of our key regions.
SUSTAINABILITY
COMMITTEE
Chaired by the CEO. Reviews
and makes recommendations
to the Board on the Group’s
sustainability and
ESG-related initiatives, as
well as its policies and
performance in relation to
social, environmental and
community matters. Keeps
the Board updated on
relevant ESG-related
developments and their
impact on the business.
DR. MARTENS PLC ANNUAL REPORT 2022
129
GOVERNANCE
Governance report
Division of Responsibilities continued
DIVISION OF BOARD
ROLES
The roles and responsibilities of the Chair, Chief Executive Officer and Senior
Independent Director have been clearly defined and divided by the Board and
all Board Directors stand for (re-)election annually at the Company’s AGM.
The roles of Chair and Chief Executive are separately held,
with distinct responsibilities defined in writing, reviewed by
the Board and published on drmartensplc.com. A summary
of how the responsibilities of these key Board roles are
divided is set out in this section.
Over half of our Board (excluding the Chairman) comprises
Independent Non-Executive Directors and the composition
of all Board Committees is compliant with the requirements
of the UK Corporate Governance Code 2018.
The Chairman, Paul Mason, was considered independent
on his appointment but was not considered independent
on the Company’s admission to listing. Tara Alhadeff is
a Non-Independent Non-Executive Director, appointed
to the Board pursuant to the terms of the Company’s
relationship agreement with its principal shareholder,
IngreLux S.àr.l. More information about Board composition
and independence is available on pages 110 to 117 and 133.
CHAIR
PAUL MASON
The Chair leads the Board and ensures it discharges
its responsibilities to the Company and its
stakeholders effectively, whilst promoting high
standards of corporate governance across the
Group. Key responsibilities include:
• facilitating constructive Board relations and the
effective contribution of all Non-Executive
Directors, fostering relationships based on trust,
mutual respect and open communication;
• setting a Board agenda primarily focused on
strategy, performance, value creation, culture,
stakeholders and accountability, ensuring that
issues relevant to these areas are reserved for
Board decision;
• demonstrating objective judgement throughout
tenure and promoting a culture of openness
and debate;
• ensuring the clear and effective communication
of information to shareholders and seeking
regular engagement with them.
SENIOR
INDEPENDENT
DIRECTOR
LYNNE WEEDALL
The Senior Independent Director acts as a sounding
board for the Chairman, providing support in the
delivery of the Chairman’s objectives and serving
as an intermediary for the other Directors and
shareholders. Key responsibilities include:
• being available to shareholders if they have
concerns that contact through the normal
channels of Chair, CEO or other Executive
Directors has failed to resolve, or for which
such contact would be inappropriate;
• leading the process for evaluating the performance
of the Chair and, if requested by the Board,
leading the evaluation process for the Board,
its Committees and individual Directors;
• when called on, seeking to meet a sufficient
range of major shareholders in order to develop
a balanced understanding of their views;
• ensuring an orderly succession process
for the Chair, working closely with the
Nomination Committee.
130
DR. MARTENS PLC ANNUAL REPORT 2022
CHIEF
E XECUTIVE
OFFICER
KENNY WILSON
CHIEF
FINANCIAL
OFFICER
JON MORTIMORE
The CEO reports to the Chairman and to the Board
and is responsible for the executive management of
the Group. All members of executive management
report to the Chief Executive Officer. Key
responsibilities include:
• leading the leadership team in managing the
Group’s activities on a day-to-day basis;
The CFO leads the Group Finance function and
ensures that effective financial processes, controls
and reporting are implemented and maintained.
Key responsibilities include:
• all aspects of finance including tax, treasury,
procurement and investor relations;
• working with the CEO to develop and implement
• developing Group strategy, plans and commercial
the Group’s strategic objectives;
and other objectives with the Board;
• leading communications with shareholders and
other key stakeholders and ensuring that timely
and accurate information is disclosed to the market;
• setting an example to the Group’s workforce and
other key stakeholders and communicating to them
expectations in respect of the Company’s culture.
• ensuring effective financial compliance and control;
• management of the budget and long range
financial planning processes;
• ensuring resource allocation decisions meet the
Group financial hurdle ratio;
• ensuring there is adequate liquidity and financing
arrangements through the financial year and in
the long term.
NON-E XECUTIVE
DIRECTORS
TARA ALHADEFF
IJE NWOKORIE
IAN ROGERS
ROBYN PERRISS
LYNNE WEEDALL
Non-Executive Directors use their outside expertise to
support the Executive Directors and the leadership team.
Key responsibilities include:
• assisting with the development of Group strategy;
• providing objective and constructive challenge to both
the Executive Directors and the leadership team;
• monitoring and scrutinising the Group’s financial and
operational performance.
P.T.O.
DR. MARTENS PLC ANNUAL REPORT 2022
131
GOVERNANCECOMPAN Y
SECRETARY
EMILY REICHWALD
The Company Secretary advises and provides
support to the Chair and the Board, on all
matters relating to corporate governance.
Key responsibilities include:
• being available to all Directors to provide advice
and assistance as needed;
• ensuring compliance with Board procedures,
Group governance policies and all applicable
rules and regulations;
• ensuring appropriate, detailed information flows
from the business to the Board and its
Committees to facilitate high quality discussion
and debate;
• facilitating a comprehensive induction for newly
appointed Directors;
• coordinating the Board evaluation in conjunction
with the Chair;
• setting the appropriate ‘tone from the top’
relating to corporate governance of the Company;
• updating the Board on new or amended corporate
governance-related legislation and/or regulatory
requirements applicable to the Company.
Governance report
Division of Responsibilities continued
DIVISION OF BOARD ROLES
CONTINUED
EMPLOYEE
REPRESENTATIVE
NON-E XECUTIVE
DIRECTOR
ROBYN PERRISS
The Designated Employee Representative Non-
Executive Director acts as Board Ambassador for
Employee Engagement and will seek to maintain
strong links between the Board and the workforce.
Key responsibilities include:
• acting as the ‘employee voice’ to the Board
by raising and facilitating discussion on any
relevant matters or issues of concern
highlighted by the workforce;
• gaining an insight into the workforce culture within
Dr. Martens through a programme of activities,
for example site visits and listening groups;
• ensuring that all major strategic initiatives,
business and budget proposals appropriately
consider the potential impact on the workforce;
• maintaining open lines of communication with the
workforce through ensuring the Board has effective
methods of receiving feedback and, where possible,
to seek to provide the workforce with a clear
understanding of Board decision-making;
• ensuring that all Non-Executive Directors of
the Company continue to gather feedback and
perspectives from the workforce.
132
DR. MARTENS PLC ANNUAL REPORT 2022
Non-Executive Director
independence
Our Non-Executive Directors offer a range
of skills, knowledge and experience from
successful careers outside of Dr. Martens
and provide a degree of independent
oversight to the Executive Directors,
constructively challenging where needed
and providing valuable insights that will
help shape our strategy in the years ahead.
The independence of our Non-Executive
Directors is reviewed as part of the Board
evaluation process. In FY22, the Board was
satisfied that the Company complies with
the requirements of the Code in relation
to Director independence since over half
the Board, excluding the Chair, comprises
Non-Executive Directors that the Board has
determined to be independent in character
and judgement and free from relationships
or circumstances which may affect, or could
appear to affect, their judgement. However,
as at the date of this report there are
two specific areas relating to Director
independence and the criteria of the
Code that require further explanation:
Chairman independence
Paul Mason has held various roles within
the Group (including acting as Executive
Chairman for a period) and, as a result, the
Board does not consider him to meet the
specific independence criteria set out in
the Code. Nevertheless, the Board is
confident in Paul’s continued chairmanship
on the basis that his leadership, extensive
knowledge of the Group’s business and
significant retail and consumer brand
experience are in the best interests of the
Company and shareholders as a whole.
Non-Independent
Non-Executive Director
Tara Alhadeff, a Board member since 2015,
was appointed as a Non-Executive Director
of the Company by its largest shareholder,
IngreLux S.àr.l. (IngreLux S.àr.l. is wholly
owned by funds advised by Permira
Advisers LLP), pursuant to its relationship
agreement with the Company, and is
therefore not considered by the Board to
be independent for the purposes of the
Code. Under the terms of the relationship
agreement, IngreLux S.àr.l. can appoint
one Non-Executive Director to the Board
for so long as it retains control of 10% or
more of the votes able to be cast on all (or
substantially all) matters at any general
meeting held by the Company.
The Board remains confident that its
overall composition remains appropriate
and that Tara’s extensive experience
with the Company together with her
background in investing in consumer
brands remain significant assets from
which it continues to benefit.
All of our Non-Executive Directors are in
the second year of the recommended
maximum nine-year term of service set
out in the Code. Our longest-serving
Non-Executive Director is Tara Alhadeff,
who has served less than eight full years
on the Board.
For more information on:
Arrangements with the Company’s
largest shareholder, see pages 165;
The skills and experience of each
Director, see pages 114 to 117.
Directors’ external interests
The Non-Executive Directors are expected
to commit sufficient time to Company
business to enable them to meet their
obligations to the Company. However, the
nature of their role means that it is not
possible to specify the precise time
commitment required. This was made clear
to each Non-Executive Director at the time
of their appointment and the Board will
ensure it continues to do so for future
non-executive Board appointments.
Each of the Non-Executive Directors has
confirmed that they continue to be able to
meet the Company’s expectations of them
and to allocate sufficient time to discharge
their duties as Directors effectively.
The Board considered the positions held
by the current Directors in external
organisations as part of their process of
appointment to the Board and will continue
to do so for all future prospective Board
appointments. Directors’ external
commitments are monitored by the Board
on an ongoing basis, with the assistance of
the Company Secretariat function, to ensure
that they remain able to allocate sufficient
time to their duties to the Company.
The Board has processes in place for the
monitoring and assessment of Directors’
external interests and potential conflicts
of interest. It requires that all Directors
disclose to it any new external interests
before their appointment takes effect
and any potential conflict(s) of interest
of which they are aware that may arise
in future. Additionally, the Non-Executive
Directors are required to seek consent
from the Board prior to accepting any
other (or further) directorships of publicly
quoted companies or any major external
appointments.
Furthermore, there is an expectation that
the Non-Executive Directors will avoid
holding an excessive number of external
appointments, however the Board
understands that these roles vary in
complexity and has therefore agreed
to consider their potential impact on a
Director’s ability to meet their obligations
to the Company on an individual basis.
When doing so, the Board considers the
number of directorships of other public
companies held by the individual Director
in conjunction with the ‘size’ of the role,
i.e. the likely amount of time and work
required. The Board also takes into account
externally published guidance and proxy
voting guidelines to ensure the principles of
major investors in respect of ‘overboarding’
are considered. More information about
how the Board considers the needs of
investors and other stakeholders can be
found on pages 22 to 27.
A number of new external interests were
disclosed to the Board during or shortly
after the year under review, in accordance
with the procedure outlined above. Lynne
Weedall notified the Board that she would
be joining the boards of Softcat plc and
Greggs plc as a Non-Executive Director.
Similarly, Robyn Perriss notified the Board
of her appointment as a Non-Executive
Director to the Board of Huel Ltd.
Additionally, the Nomination Committee
reviewed the positions of both Lynne
Weedall and Robyn Perriss as Non-
Executive Directors of Softcat plc. The
Board has confirmed that it is comfortable
that none of these positions are likely to
impact the commitment of Robyn and
Lynne to the Dr. Martens Board, be it in
terms of time or dedication, that the
quantity of external interests held by each
of the Non-Executive Directors remains at
an appropriate level and that they do not
give rise to any conflicts of interest.
For more information on:
The attendance of each Non-Executive
Director at Board and Committee
meetings during the year, see page 110
and the report of each respective
Committee.
The external interests of our
Directors, see pages 114 to 117.
DR. MARTENS PLC ANNUAL REPORT 2022
133
GOVERNANCEGovernance report
Composition, Succession and Evaluation
FROM GOOD TO GREAT:
DEVELOPING BOARD
EFFECTIVENESS
The following pages provide
insight into the Board
Effectiveness Review that
took place during the latter
part of the financial year, the
first undertaken by the Board
since Dr. Martens became
a public company in 2021.
FY22 Approach
Having successfully managed its
transition to a PLC, the Board shifted
focus to delivering a strong start to FY23.
It was therefore keen to ensure that its
first Effectiveness Review was a genuinely
value-adding exercise; one through which
it could openly and honestly discuss,
challenge and assess its strengths, the
quality of its discussions and decision-
making and its opportunities for
improvement, as well as those of its
Committees and individual Directors,
to help it excel over the longer term.
The FY22 Board Effectiveness Review
comprised a hybrid approach led jointly
by the Chairman, Company Secretary
and specialist leadership and board
consultancy ghSMART. It represented the
commencement of the Board’s annual
review cycle, which will incorporate both
internal processes facilitated by the
Company Secretary and, at least every
three years in line with the requirements
of the UK Corporate Governance Code,
externally facilitated reviews.
Timing
When considering the appropriate point
in the financial year to undertake this
exercise, the Board decided that
scheduling it for the fourth quarter of
FY22, by which time it would have a full
year of activities as a PLC Board on which
to reflect, would lead to a richer, more
insightful review process than would
have been possible were it to have been
undertaken in FY21, so soon after the IPO.
Rationale
The Board agreed that its first review
should follow a hybrid model to bring
both internal and external rigour and to
set the tone for an approach of continual
improvement at the start of the journey
of being a PLC Board. The Company had
previous experience of working with
ghSMART and the Board felt that its
PxWxR model was ideal to apply in a
board context and could be effective
in driving a common and consistent
nomenclature and approach through the
business. Likewise, key members of the
ghSMART team were familiar with the
business as a result of their prior work
with the Company. The Board was
therefore confident that its involvement
in collecting data and generating findings
would result in a higher quality process
overall than would otherwise have been
achievable. Equally, the Board was
satisfied that the themes, insights and
recommendations identified would
represent their independent views.
Process and timeline:
NOV
2021
JAN
2022
FEB
2022
MAR
2022
MAR
2022
MAR/APR
2022
DESIGN
QUESTIONNAIRE
INTERVIEW
ANALYSIS
FEEDBACK
ACTION
Each Board member
completed an online
questionnaire covering
both self-evaluation and
Board and Committee
effectiveness through
the lenses of the three
pillars of the PxWxR
model (‘Priorities’, ‘Who’
and ‘Relationships’)
and the UK Corporate
Governance Code.
The Board discussed
the intended
approach to its first
review and agreed to
the proposal from the
Chairman, Senior
Independent Director,
CEO and Company
Secretary to pursue
a hybrid model.
ghSMART was selected
as the appropriate
independent external
partner to assist
the Chairman and
Company Secretary in
undertaking the review.
ghSMART managed
the process of
analysing the feedback
from the interviews
and integrating this
with the findings of the
earlier questionnaires.
A full report covering
the Board as a whole,
the Committees and
each individual
Director was prepared
for discussion at the
March Board meeting.
The feedback received
from the questionnaires
was used as the basis
for discussions between:
1. each Board member
and the Chairman
focusing on
self-evaluation;
2. each Board member
and the SID focusing
on the effectiveness
of the Chairman; and
3. each Board member,
the Company
Secretary and
ghSMART focusing
on the overall
effectiveness of the
Board and each of its
Board Committees.
The recommendations
and learnings from the
review resulted in a
number of action points,
next steps and a revised
‘Board skills matrix’,
which was reviewed
by the Nomination
Committee.
The insights and
recommendations
from the review were
also used to help the
Directors shape
individual personal
commitments to be
finalised during the
first half of FY23.
A full, detailed debrief
facilitated by the
Company Secretary
and ghSMART took
place during the
Board meeting.
Individual Director
feedback was shared
and the Board discussed
its strengths and
opportunities for future
improvement, both for
the Board as a whole
and for each Director,
as highlighted in the
findings of the review.
The Board Committees
held separate
discussions on their own
effectiveness at their
subsequent meetings.
134
DR. MARTENS PLC ANNUAL REPORT 2022
PxWxR MODEL: SETTING THE CONTEXT OF THE FY22 BOARD EFFECTIVENESS REVIEW
The Board’s effectiveness was evaluated against the three pillars of the PxWxR model to ensure that the Board is focused on what
matters most (Priorities), has the right people in the right positions (Who) and cultivates a culture of trust, open debate and
constructive challenge (Relationships). The key questions that the Board considered under each of these pillars are outlined below.
PRIORITIES
WHO
RELATIONSHIPS
• Are the Board and senior leadership
• Do Board members bring requisite
aligned on what success looks like and
key priority areas to deliver value?
• Is the Board properly focused on value
drivers, the core business and key risks?
• Is the Board allocating its focus in
a balanced way between strategic
leadership and regulatory requirements?
attributes to the Board, including skills,
experience, market understanding,
diversity of perspectives and other
key factors?
• Is the right leadership in place to
deliver the strategy?
• Is there trust and transparency
between the Board and senior
management?
• Are ways of working clear and
consistent and supported by the
right cadence, reporting and flow
of information?
• Are decision-making authorities and
Board roles well-defined, with clear
succession plans in place?
• Are Board debates and decisions
conducted with appropriate confidence,
openness, candour, challenge and respect?
FINDINGS OF THE BOARD EFFECTIVENESS REVIEW
It was felt that the Board was focused
on the right priorities and that it had
correctly pivoted away from the
‘governance heavy’ issues on which it had
rightly spent a large amount of its time
during the Company’s PLC transition
phase and had refocused on the strategic
conversations that were more relevant
for the business looking forwards.
The contributions of the Non-Executive
Directors were valued and would continue to
develop further with greater exposure to the
business in person (rather than remotely).
Overall, the Board was regarded as having
committed, high-calibre individuals with
a shared passion for the brand and led
by a trusted, supportive Chairman. The
Executive Directors were perceived as
impactful and high performing in their
respective roles, whilst the Non-Executive
Directors were viewed as a strong and
talented team with a diverse range of
skills and experience. Looking ahead,
it was felt that the Board should ensure
it takes a targeted, strength-based
approach to further leverage the skills
of its Non-Executive Directors to ensure
their skills are used to maximum effect.
There was acknowledgment that the
Covid-19 pandemic had resulted in an
exceptionally challenging start to the
Company’s journey as a PLC; however,
despite this Board members had
successfully built strong relationships
with each other, underpinned by a high
degree of trust in the intentions,
credibility and performance of the Group.
Having successfully navigated their first
year as a PLC Board, there was an
opportunity for individual Board members
to broaden their contributions even
further as their peers welcomed
contributions from all Board members
beyond their own areas of expertise
and knowledge.
RECOMMENDATIONS AND ACTIONS
The review resulted in a number of actions and recommendations focused
on further improving the Board’s effectiveness, summarised below.
• Continue to ensure the Board is aligned
on a clear set of priorities on which to
focus over the coming twelve months.
• Use the Board strategy offsite event
to dive deeper into priorities.
• Schedule time at Board meetings during
FY23 for more exposure to bench
strength through the organisation,
focusing on the Company’s people
strategy and talent.
• The Nomination Committee should
focus on the development of the
Company’s approach to key talent
succession.
• The composition of the Board should be
kept under review over the coming year.
• Continue to refine and strengthen the
relationships between Board members
through in-person meetings in and out
of the boardroom.
• Introduce general non-executive
sessions without the executive team
to allow for confidential discussions.
• Create opportunities for shared
experiences such as visits together
to key markets.
DR. MARTENS PLC ANNUAL REPORT 2022
135
GOVERNANCENomination Committee report
I am proud to be serving on a
diverse and inclusive Board.
LYNNE WEEDALL
CHAIR OF THE NOMINATION COMMITTEE
COMMITTEE MEMBERSHIP
The members of the Committee are the Company’s Non-Executive Directors (the
majority of whom are independent) and the Chairman of the Board. The Committee
will continue to monitor its composition to ensure it remains appropriate and
reinforces our ability to provide independent oversight.
The members of the Committee and their attendance at meetings during the
year are disclosed below. Full biographies of each member can be found on
pages 114 to 117.
Committee members
Committee composition
Number of meetings
attended/max number
could have attended:
2/2
2/2
2/2
2/2
2/2
2/2
50%
50%
Male
Female
3 of 6
3 of 6
• Review the gender diversity of the
Board in light of recently updated
requirements.
• Review Chairman and Non-Executive
Director independence.
Lynne Weedall (Committee Chair)1
Tara Alhadeff
Paul Mason
Ije Nwokorie1
Robyn Perriss1
Ian Rogers1
1. Independent.
Focus areas for FY23
• Continue to review Board and senior
management appointment and
succession, including induction and
education process for future Non-
Executive Board appointments.
• Review of diversity and inclusion
initiatives for improving female
representation at senior levels.
136
DR. MARTENS PLC ANNUAL REPORT 2022
Key responsibilities
Recommend potential Board and
senior management appointments
and reappointments to the Board.
Oversee the inductions of new Board
members and the ongoing training,
as appropriate, for the Board.
Review and make recommendations
to the Board in relation to Board and
senior management succession
planning, including ensuring plans
are in place for an orderly succession.
Oversee the development of a
diverse succession pipeline and the
Company’s policy on Board, senior
management and workforce diversity
and inclusion.
Review and monitor the effectiveness
of the Company’s policies, objectives
and strategies relating to diversity
and inclusion.
Oversee (with the Chairman) the
annual Board evaluation process.
Further detail on the role and remit of the
Committee can be found within its terms
of reference, which are available on our
website, drmartensplc.com.
Dear shareholder ,
I am pleased to present the report of
Dr. Martens’ Nomination Committee for FY22.
In our report last year, I outlined several key
areas on which the Committee intended to
focus during FY22, our first full year as a
Committee. We have made progress in each
of these and have identified our key areas of
focus for the year ahead. This report provides
an update on the Committee’s discussions
during the year and the matters on which
we intend to focus in the year ahead.
Activities during FY22
The Committee met twice during the year, in
June 2021 and March 2022. Our meeting in
June was our first full meeting as a Committee
and it was therefore important for us to take
time to discuss the scope of our remit and the
manner in which we believed we could function
best in support of the Board and business. In
particular, we discussed the operations of an
effective PLC Nomination Committee, with
reference to examples of good practice based
on our experiences on other boards. Through
these discussions, we were clear that our
effectiveness as a Committee would be
augmented through the close involvement
and support of the CEO and Chief HR Officer,
particularly in respect of matters relating to
(non-Board) senior leadership recruitment and
succession and the development of initiatives
relating to diversity, equity and inclusion.
Later in the year, we discussed the
recommendations from our first Board
Effectiveness Review process. We agreed
that the Board possessed a breadth of
skills, diversity and experience and
reviewed the Board’s skills matrix to delve
into the areas where we believed these
could be further developed in future.
Succession planning
An important discussion point for the
Committee during the year was Board
succession. It is never too early to
consider succession arrangements for
Board and senior leadership roles and
how any future changes at these levels
should be managed in the best interests
of the business. Indeed, with the
Dr. Martens Board still very much in
the early stages of its journey together
and every executive and non-executive
Board member focused on delivering the
Company’s strategy over the longer term,
it was the Committee’s view that this
provided a solid base to ensure that we
have appropriate processes in place in
preparation for every eventuality. The
Committee’s conversations focused on
the key Board roles of Chair, CEO and CFO
and, in particular, emergency succession
in the event of unforeseen urgent
circumstances, as have been seen by
other companies during the pandemic.
Diversity, equity and inclusion
I am proud to be serving on a diverse and
inclusive Board and the Committee will
ensure that diversity, equity and inclusivity
remain amongst its core tenets,
underpinning all future appointments to the
Board and Senior Leadership Team, be it
diversity of gender, background, heritage,
sexuality or any of the many aspects of
identity that make individuals unique. All
recommendations for future Board and
senior appointments will be made on merit
to ensure the appropriate balance of skills
and experience across our senior leadership
are maintained or improved.
The Board comfortably met the
recommendations of the FTSE Women
Leaders Review and Parker Review
Committee relating to, respectively, female
membership and ethnic diversity that
applied during FY22. At present, 38% of our
Board members are women and we continue
to benefit from the significant experience
of Ije Nwokorie, whose successful career
was built on his experiences growing up in
Nigeria and who has been named as one of
the 100 most influential people of African
or African Caribbean heritage in the UK.
Furthermore, when reviewing the feedback
from our Board evaluation it was pleasing
to see that all of our Board members felt
included, which is another important
aspect of diversity.
Whilst not applicable to the year under review,
the Committee has noted the publication in
April 2022 of the FCA’s Policy Statement in
respect of diversity and inclusion on company
boards and executive management, which
sets out updated requirements to drive
further improvements in board diversity,
including a revised 40% minimum target
for women on listed company boards and
a requirement that at least one woman
should occupy the position of Chair, Senior
Independent Director, Chief Executive Officer
or Chief Financial Officer. With myself
occupying the role of Senior Independent
Director, our Board is already compliant with
the latter requirement and, whilst not within
the scope of the new requirements, we would
highlight that each of our principal Board
Committees is chaired by one of our female
Board members: myself for this and the
Remuneration Committee, and Robyn Perriss
for the Audit and Risk Committee. Whilst we
do not yet meet the new 40% requirement,
we are confident that we will do so within
the specified timeframe.
In terms of our wider leadership, as at the
date of publication of this Annual Report
60% of our Global Leadership Team (GLT)
were male vs 40% female (excluding the
Executive Directors), whilst the equivalent
figures for their direct reports were 52%
and 48% respectively. Additionally, the
Board and Committees continue to benefit
directly from the participation of our
General Counsel and Company Secretary,
Emily Reichwald, in meetings and the advice
and perspectives she provides as part of her
role. Details of gender diversity across the
business can be found in the Sustainability
report on page 83. Additionally, our Gender
Pay Gap report for FY22 can be found on
our website, drmartensplc.com.
Strengthening the GLT
A key area within the Committee’s remit
is to review the succession arrangements
for the GLT, which comprises the senior
leaders of each of our business functions
accountable for delivering our strategy.
There were a number of changes to the
GLT during the year and recruitment was
focused on establishing a GLT for the
next wave of growth, with exceptionally
thorough searches closely supported by the
CHRO, CEO and Company Secretary. GLT
recruitment and succession was discussed
by the Committee at its meeting in June,
with further updates on developments in
the search for suitable candidates provided
through the CEO’s regular Board update
papers and the Remuneration Committee.
The end result of this process was the
addition of highly talented individuals to take
us into the next phase of the journey. Sue
Gannon joined the business in June 2021 as
our new Chief HR Officer. Jennifer Somer
and Adam Meek followed in November and
December 2021 as President, Americas and
Chief Product Officer respectively. Finally,
Meg Johnson joined as Chief Marketing
Officer in April 2022. With these new
additions, the Board is confident that the
Company has in place a GLT that is both of
high quality and well positioned to drive the
business forwards. More information about
the GLT can be found on pages 118 and 119.
AGM and Director reappointment
All Directors will be offering themselves for
re-election at the forthcoming AGM in July,
in accordance with the provisions of the
Code. All the Directors being proposed for
reappointment attended an acceptable
number of Board and Committee meetings
during FY22 and, as mentioned on page 133,
the Board is satisfied that they continue to
devote sufficient time to the Company to
enable them to discharge their duties in full
and continue to demonstrate a high degree
of dedication to their role. More information
on the length of tenure of each of our
Directors can be found within the statistics
detailed on page 110 and 111.
LYNNE WEEDALL
CHAIR OF THE NOMINATION COMMITTEE
31 May 2022
DR. MARTENS PLC ANNUAL REPORT 2022
137
GOVERNANCEAudit and Risk Committee report
The Committee has
continued to build and refine
on the solid foundations
established pre-IPO.
ROBYN PERRISS
CHAIR OF THE AUDIT AND RISK COMMITTEE
COMMITTEE MEMBERSHIP
The Committee comprises three Independent Non-Executive Directors: Lynne Weedall,
Ije Nwokorie and Robyn Perriss as Committee Chair. The Committee reviewed its
composition during the year under review and believes it continues to be appropriate.
The members of the Committee and their attendance at meetings during the
year are disclosed below. Full biographies of each member can be found on
pages 114 to 117.
Committee members
Committee composition
Number of meetings
attended/max number
could have attended:
Robyn Perriss (Committee Chair)
Ije Nwokorie
Lynne Weedall
5/5
5/5
5/5
67%
33%
Male
Female
1 of 3
2 of 3
Focus areas for FY23
• Programme and project assurance on the
implementation of key Group systems.
• Continued focus on cyber and IT
security, with a particular focus
on our ecommerce platform.
• Assurance on the methodology
and calculation of key ESG metrics.
• Supply chain assurance review.
• Preparation and implementation
following the final outcomes of the
BEIS corporate governance proposals.
• Development of an Audit and
Assurance Policy.
• Monitoring the transition of the
external auditor relationship to PwC.
Key responsibilities
Monitoring the integrity of the
Group’s Annual Reports and financial
statements and any other formal
announcements relating to its
financial performance, and reviewing
the significant financial reporting
judgements made in connection with
their preparation.
Monitoring and reviewing the
adequacy and effectiveness of
the Company’s internal financial
controls and internal control
and risk management systems.
Overseeing and maintaining an
appropriate relationship with the
Company’s external auditor and
reviewing the independence,
objectivity and effectiveness
of the audit process.
Ensuring that internal audit
arrangements are appropriate
and effective.
Ensuring that fraud prevention
and whistleblowing arrangements
are established which minimise
the potential for fraud and financial
impropriety.
138
DR. MARTENS PLC ANNUAL REPORT 2022
Dear shareholder ,
As Chair of the Audit and Risk Committee
(the Committee), I am pleased to present
the Committee’s report for the first full
year as a listed company. The Committee
has continued to build and refine on the
solid foundations established pre-IPO,
establishing a regular cadence of meetings
around the Group’s financial reporting
cycle, and met five times during the year. It
also formally reviewed its effectiveness as
a Board Committee as set out on page 141.
The Committee fulfils a vital role in the
Group’s governance framework, providing
independent challenge and oversight
of the accounting, financial reporting
and internal control processes, risk
management, the Internal Audit function
and the relationship with Ernst & Young
LLP (EY), the external auditor. This report
outlines how the Committee has
discharged its responsibilities during the
year, the key issues it has considered
during the year ended 31 March 2022
and also key areas of focus over the
next financial year.
EY have been the external auditor since
2005 and during FY21 a decision was
made to tender the external audit for the
year ending 31 March 2023. Consequently
a significant proportion of the Committee’s
time during the year was devoted to
the audit tender process, and following
a very comprehensive, high quality and
competitive tender process, the Committee
recommended the appointment of PwC as
auditor to the Board at the 2022 AGM.
Further details of the external audit tender
process are set out on pages 144 and 145.
Given the geographic scale and complexity
of the Dr. Martens business, combined with
our growth ambitions and our desire to
maintain a strong framework of internal
controls and risk management across the
business, a decision was made by the
Committee to appoint an internal audit
co-source partner alongside the Group’s
‘in-house’ Internal Audit function. Following
a competitive tender process led by the
Head of Internal Audit and the Committee
Chair, Grant Thornton LLP (GT) were
appointed in June 2021. This further
strengthens our internal audit capability by
providing valuable subject matter expertise
and geographic reach, particularly in areas
where travel has not been possible due
to ongoing Covid restrictions.
The Committee has reviewed the
requirements of the Task Force on
Climate-related Financial Disclosures
(TCFD) and considered the impact and
risk of climate change under various
scenarios and our reporting with the
TCFD pillars of disclosure as set out
on pages 90 to 96.
As part of the ‘business as usual’ items set
out on pages 140 to 143, the Committee
has also carried out a review of the
effectiveness and independence of EY as
auditor for the year ended 31 March 2022
and performed an internal questionnaire-
based review of the effectiveness of the
Internal Audit function.
With the assistance of management, the
Committee has reviewed the content in
the Annual Report and believes that this
explains our strategic objectives and is
fair, balanced and understandable. We
have considered the impact of Covid-19
on our business and our risk management
framework and you will find important
detail on this in other sections of the
Annual Report.
Whilst this Audit and Risk Committee
report contains some of the matters
addressed during the year, it should be
read in conjunction with the Dr. Martens
plc financial statements from page 167.
This includes the significant accounting
matters and issues in relation to the
Group’s financial statements that the
Committee has assessed during the year,
which can be found on page 142. This
report explains why the issues were
considered significant, which provides
context for understanding the Group’s
financial statements for the year.
Further information can be found in the
Independent Auditor’s report from page
168, which covers their key audit matters.
I will be happy to answer any questions
about the work of the Committee at the
forthcoming AGM.
ROBYN PERRISS
CHAIR OF THE AUDIT
AND RISK COMMITTEE
31 May 2022
DR. MARTENS PLC ANNUAL REPORT 2022
139
GOVERNANCEAudit and Risk Committee report
continued
Competence of the Committee
The members of the Committee provide
a breadth of financial, commercial and
sector expertise, thereby enabling the
Committee to meet its responsibilities and
the requirements of the UK Corporate
Governance Code (the ‘Code’). The Board
is satisfied that the Committee as a whole
has competence relevant to the sector in
which the Company operates. The Board
is also satisfied that Robyn Perriss, a
Chartered Accountant, recent Finance
Director of a FTSE 100 company and an
experienced Audit Committee Chair, has
recent and relevant financial experience
and she has been designated as the
financial expert on the Committee for the
purposes of the Code. Emily Reichwald, our
General Counsel and Company Secretary,
acts as Secretary to the Committee.
More information about the
experience and qualifications of
each member of the Committee
can be found on pages 114 to 117.
Role of the Committee
The key responsibilities of the Committee
are described on page 138. Further details
on the role of the Committee and the
range of matters that fall within its remit
can be found within its terms of reference,
available at drmartensplc.com.
How the Committee operates
The Committee held five meetings during
FY22, all of which were attended by a
full complement of Committee members.
Committee meetings are scheduled
to align with key dates in the Group’s
financial calendar and in accordance
with a structured forward planner,
developed with the Company Secretary.
This provides Committee members with
clarity in respect of the range of matters
on which their attention will focus over
the course of a given year and ensures
that the Committee remains able to focus
its priorities effectively, devote sufficient
time to discussing and debating key
topics within its remit and discharge
its responsibilities in full.
Audit Committee activities during FY22
The Committee received updates on,
discussed and debated a range of topics
during the five meetings it held during
the year, summarised below:
Internal audit and risk management
• received a detailed update on the work
of the Internal Audit function
at each meeting;
Finance
• received updates from the Group’s
Treasury and Tax functions, including
overviews of their roles within the
business, current and planned team
structures and areas of focus for
FY22 and future years;
• reviewed and discussed a number of
items relating to the FY22 half and
full-year results, including disclosures
relating to key areas of accounting
judgement and the proposed
approach to the going concern
assessment and Viability Statement,
and whether the FY22 Annual Report
(taken as a whole) was fair, balanced
and understandable;
• discussed the Group’s tax strategy
and approved the statement for
publication on our corporate website;
• considered upcoming legislative
developments relating to tax and their
potential impact on the Group;
• reviewed and discussed the findings
of internal audit reviews undertaken
during the year and monitored progress
of agreed remediation actions;
• reviewed and approved the internal
audit plan for FY22;
• discussed the Group’s risk appetite,
principal risks and risk management
and reviewed the Group’s Risk Register;
External audit
• received an update from the external
auditor on the planned approach and
scope for the half-year audit review
and the full-year audit;
• reviewed the Group’s policy relating
to the provision of non-audit services
by the external auditor;
• reviewed and approved EY’s audit
report and fee for FY22;
• reviewed and discussed the
effectiveness of the external auditor;
• discussed the external audit tender
process and approved a proposal to
recommend the appointment of
PricewaterhouseCoopers LLP as the
Group’s statutory auditor from FY23;
140
DR. MARTENS PLC ANNUAL REPORT 2022
The external auditor is invited to attend
each meeting together with the Chairman
of the Board, the CEO, the CFO, Tara
Alhadeff, the Company Secretary and the
Head of Internal Audit and Risk. This means
that substantially all Board members are
present at Committee meetings. The
Committee also sets time aside periodically
to seek the views of the external auditor
and the Head of Internal Audit and Risk.
In between meetings the Committee Chair
also regularly keeps in touch with the
CFO, Company Secretary and other
members of the management team. The
members of the Committee also hold
private, ‘in camera’ sessions with the
external auditor after each meeting to
give the opportunity for the external
auditor to provide feedback without the
executives present.
Business updates
• received updates at each meeting on the
regional rollout of ‘Project Reboot’, the
strategic initiative to implement a single,
global ERP solution (MS Dynamics);
• reviewed the Company’s crisis
management plan and procedures;
• received an update on the ongoing
work to enhance the Group’s IT
and cyber security infrastructure
and capabilities;
Governance
• received an update from the Group’s
Compliance function, including the
approach to Group-wide policy
management, training and third-party
due diligence, and approved the
proposed policy governance process;
• received updates on whistleblowing
and fraud procedures, including
reports on specific incidents;
• received an update on data protection,
including the Group’s approach to
privacy management and key business
priorities in respect of privacy maturity;
• reviewed and approved the
Committee’s terms of reference;
• subsequent to the year end, reviewed
its effectiveness as a Committee
during its first full year.
Significant financial reporting issues,
judgements and estimation uncertainty
The Committee received reports from
the leadership team in relation to the
identification of significant accounting
issues, judgements and key sources
of estimation uncertainty, significant
accounting policies and proposed
disclosures in the FY22 Annual Report.
The Committee is satisfied that the
judgements made are reasonable, that
suitable accounting policies have been
adopted and appropriate disclosures
have been made in the accounts.
The Committee’s review of the full-year
financial statements focused on several
areas of significance, either due to the
materiality of the areas or the nature
of them to the extent that they require
significant judgement or estimation, all
of which were discussed and addressed
with our external auditor throughout the
external audit process. The key matters
of focus are set out on page 142, overleaf.
Additionally, the review highlighted
the importance of building a strong,
constructive relationship with the
incoming external auditor, a process
which commenced later in the year
as part of their onboarding process.
More information about the Board
evaluation process can be found on
pages 134 and 135.
Corporate reporting
A key element of the Committee’s role is to
assist the Board in its oversight of the quality
and integrity of Dr. Martens’ reporting
and its accounting policies and practices.
In line with its terms of reference,
the Committee monitored the Group’s
year-end reporting process to ensure
that Dr. Martens provided accurate, timely
financial results and that appropriate
accounting standards and judgements
were implemented effectively. In doing so,
the Committee received and discussed
reports from relevant members of the
leadership team, including reports on
the Group’s management of risk and
internal controls, long-term viability,
going concern and the work undertaken
to ensure the Annual Report was fair,
balanced and understandable. It also
received and discussed reports from the
external auditor.
Key areas of focus for the
Committee
Committee Effectiveness Review
The Committee’s effectiveness was
reviewed as part of the wider Board
evaluation process. The Committee
considered and reflected on the outputs
of its assessment subsequent to the year
end, at its meeting in April 2022. These
reflections covered where the Committee
perceives its strengths and opportunities
for improvement to lie as well as specific
feedback provided by individual
Committee members and advisers.
Overall, the review found that the
Committee is effective in executing its
responsibilities and made significant
progress during its first full year of
operations. It was considered to be
focusing on the right priority areas and
guided by a strong and knowledgeable
Committee Chair, who was encouraging
of substantive discussions and debate.
Committee papers were considered to
be of good quality and to provide clear
visibility of relevant issues, albeit there
were opportunities to tighten the
presentation of information to further
focus the Committee’s discussions on
key areas.
There was a sense that the Committee
was still calibrating the appropriate
level of detail for its discussions and
deliberations and that it would be
beneficial to consider certain matters
within its remit in a wider context and
with future horizon-scanning in mind.
Risk
The role of the Committee relating to internal control and risk management is set out in the table below:
PLC BOARD
AUDIT AND RISK COMMITTEE
LEADERSHIP
• Provides oversight of and is ultimately
• Reviews the effectiveness of the
accountable for risk.
Group’s internal financial controls.
Supported by Internal Audit, is
responsible for:
• Assesses the principal and emerging
risks facing the Group.
• Monitors the Group’s overall risk
management and internal control
systems.
• Annually reviews the effectiveness
of the systems of risk management
and internal control.
• Receives reports from management
on the effectiveness of the Group’s
systems and the conclusions of any
testing undertaken.
• Reviews and approves statements
in the Annual Report in relation to
internal control and management
of risk.
• the identification, assessment,
management and monitoring of
risk on a day-to-day basis;
• developing, operating and monitoring
systems of internal control; and
• providing assurance to the Board,
through the Audit and Risk
Committee, that it has done so.
More information about our approach to risk management is available on pages 97 to 103.
DR. MARTENS PLC ANNUAL REPORT 2022
141
GOVERNANCEAudit and Risk Committee report
continued
Key areas of focus
Significant area
How this was addressed
Revenue recognition Revenue accounting policies and recognition criteria are assessed in relation to the three key streams:
ecommerce, retail and wholesale. An element of estimation and judgement is involved in relation to:
• cut-off and what proportion of relevant ecommerce and wholesale sales have not yet been received by the
customer at year-end date and should not be recognised as revenue;
• the returns provisions and the accounting requirements in relation to variable consideration under IFRS 15;
• the statutory day adjustment made to align the Group’s retail calendar which ended on 27 March with the
year end date of 31 March.
Based on detailed reports and discussions with management and the external auditor, including the review of
the outputs of the data analytics procedures used by EY, the Committee reviewed and assessed the timing of
revenue recognition under IFRS 15 and is satisfied that the judgements made were reasonable and appropriate.
Inventory provisioning requires significant judgement on which inventory lines should be classed as
obsolete. Inventory age, historical sales patterns and trading forecasts are used when classifying inventory
lines to be provided against. This is reassessed quarterly in relation to the changing external and internal
environment. The Committee has reviewed the significant assumptions and is satisfied that they have been
applied in line with the Group framework and that the overall inventory provision as a proportion of gross
inventory is appropriate.
Inventory valuation
and provisions
Intangible assets:
Cloud computing
arrangements
accounting
Software as a Service arrangements are ones in which a customer does not have possession of the
underlying software, but accesses and uses the software on an as-needed basis. The most recent guidance
published by the IFRS Interpretations Committee (IFRIC) focuses on accounting for customisation and
configuration costs relating to cloud computing arrangements not covered previously under IFRS.
The implementation of the new guidance has been treated as a change in accounting policy under IAS 8
as per the IFRIC instruction which must be applied retrospectively; this resulted in a restatement of prior
capitalised costs to operating expenses and reductions to intangible assets. More information on this can
be found on page 47 of the Strategic report and pages 187 to 190 of the financial statements.
Based on detailed reports and discussions with management and the external auditor, the Committee
reviewed the assessment of SaaS arrangements and is satisfied that the judgements made were appropriate
and that the prior year adjustment is clearly presented.
There is judgement involved in determining the Group’s corporation tax provision. The Group recognises
liabilities for anticipated tax issues based on estimates of whether taxes will be due. Where
the final tax outcome of these matters is different from the amounts that were initially recorded, such
differences will impact the current and deferred tax assets and liabilities in the period in which the
determination is made. Management judgement is required to determine the amount of deferred tax assets
that can be recognised, based upon the likely timing and level of future taxable profits together with an
assessment of the effect of future tax planning strategies. The Committee has reviewed the judgement
exercised by management in this area, including the prior year adjustment relating to a deduction in
respect of 2021 bonus costs, and has determined that the taxation charge is appropriate.
Based on papers prepared by management, the Committee performed a detailed review of the Group’s
projected cash flows, borrowing capacity and the covenants within its borrowing facilities over a three-year
period (our viability assessment period). The approach was discussed and agreed by the Committee in May
2022 by reviewing the Group’s financial position and performance, budgets for FY23 and three-year cash
projections, which were stress tested under different scenarios having regard to the principal risks faced
by the business. The Committee reported to the Board that, in its view, the going concern assumption
remained appropriate.
Corporation tax
Going concern
and viability
142
DR. MARTENS PLC ANNUAL REPORT 2022
Fair, balanced and understandable
A key governance requirement is for the
Board to ensure that the Annual Report
and financial statements, taken as a whole,
is fair, balanced and understandable and
provides the information necessary for
shareholders to assess the Group’s
position, performance, business model
and strategy. To assist it in making this
determination, the Board has requested
the advice of the Committee.
To assist the Committee in making its
assessment, it received drafts of the
report at key points in the production
process in order to provide its feedback
and papers from leadership highlighting
the supporting evidence for the report’s
key messages. Any disclosures that the
Committee believed required additional
information or clarification were
highlighted and the necessary edits made
during the subsequent drafting phase.
The Committee also reviewed narrative
reporting in the front half of the Annual
Report to ensure its consistency with the
financial reporting in the back half,
and that the overall layout and linkage
between each section of the report
was clear and understandable.
Having completed its assessment, the
Committee concluded that the disclosures
throughout the Annual Report and
financial statements, as well as the
processes and controls underlying its
production, were appropriate and that
the 2022 Annual Report and financial
statements was fair, balanced and
understandable, allowing the Committee
to provide positive assurance to the
Board to assist it in making the statement
required by the Code.
Audit effectiveness
The Committee’s oversight responsibilities
in respect of the relationship between
the Group and the external auditor
incorporate an additional duty to review
the external auditor’s independence,
objectivity and overall effectiveness.
The Committee received a comprehensive
audit plan from Ernst & Young, setting
out the proposed scope and areas of
focus for the FY22 audit and the auditor’s
assessment of the key areas of risk it
had identified. The audit plan and the
areas of risk identified by the auditor
were reviewed and, where appropriate,
challenged by the Committee to ensure
management’s assumptions and
estimates underlying each were robust.
Subsequent to year end, the Committee
conducted a review of the effectiveness
of Ernst & Young and its work during the
year-end audit. A session was held to
discuss the effectiveness of Ernst &
Young and the audit process, led by the
Committee Chair and attended by
members of the Company’s global finance
leadership teams. To frame these
discussions and ensure the key topics were
covered in full, a tailored list of questions
focusing on, amongst other things, the
audit plan, working relationship with
the auditor, management of issues, audit
process and any particular areas of
excellence and/or challenge, was circulated
to attendees in advance. Feedback from
the session was subsequently discussed by
the Committee. The review acknowledged
that there was a general sense that the
audit was more efficient compared to FY21,
particularly in the area of quality and
frequency of communication with finance
teams and management, aided by the
external audit teams being on site in most
regions. The greater use of data analytic
tools in areas like impairment reviews was
also seen as valuable.
The Committee concluded that, overall,
the external auditor was effective in
planning and executing the FY22 audit.
Going concern and long-term viability
The Committee reviewed the Group’s going
concern and long-term viability disclosures
in this Annual Report, together with the
reports prepared by the leadership team
in support of each statement, and advised
the Board on their appropriateness.
As part of its review, the Committee
considered the Group’s future prospects
with reference to forward-looking views
on risk, viability and planning, considering
amongst other things a number of
scenarios modelled by the business
(including a ‘severe but plausible’ downside
scenario) and a reverse stress test carried
out to assess the strength of the Group’s
financing arrangements.
More detail can be found on pages
97 to 99 of the Strategic report.
The going concern and long-term viability
statements were also reviewed by the
external auditor. Their findings were
highlighted to the Committee, with whom
the conclusions that had been drawn by
leadership in producing each statement
were also discussed. More detailed
information about our approach to
making our going concern and long-term
viability assessments can be found on
pages 104 and 105 of the Strategic report.
External auditor
A key responsibility of the Committee is
to oversee and maintain the relationship
with the external auditor on behalf of the
Board. Ernst & Young was appointed as
the auditor of Doc Topco Limited, which
was the parent company in the Dr. Martens
Group prior to the IPO, in 2014 and became
the auditor of the Company and the
Dr. Martens Group on its admission to
listing on the London Stock Exchange in
January 2021. The lead partner for the
FY22 audit was Julie Carlyle, who was
appointed in 2015.
During the year, the Committee oversaw
the Group’s tendering of the external
audit, which resulted in the Committee
making a recommendation to the Board
that PricewaterhouseCoopers LLP be
appointed as the new external auditor
for FY23. Consequently, Ernst & Young
will step down following the conclusion
of their work on the FY22 audit and the
Company will be seeking shareholder
approval for the appointment of
PricewaterhouseCoopers LLP at its
AGM to be held in July.
DR. MARTENS PLC ANNUAL REPORT 2022
143
GOVERNANCEAudit and Risk Committee report
continued
Audit tender
Following the disclosure last financial year
of our intention to tender the audit, the
Group undertook a formal tender process
to select a new external auditor, with effect
from the financial year ended 31 March
2023, in order to ensure the Group’s
compliance with the Competition and
Markets Authority’s Statutory Audit
Services for Large Companies Market
Investigation (Mandatory Use of
Competitive Processes and Audit
Committee Responsibilities) Order 2014.
FY22 was considered by the Committee to
be the appropriate time to conduct a tender
given that it would align with the planned
mandatory rotation of the lead audit
partner at EY and the overall length of EY’s
tenure as the Group’s external auditor.
The Committee was supported in the
selection process by an internal Tender
Panel, of which Robyn Perriss, Lynne
Weedall, the Executive Directors and
key members of the Dr. Martens Senior
Leadership Team were members. Clear
assessment criteria were established and
communicated to each participant firm in
advance of the deadline for submission of
their proposals. A dedicated internal audit
tender project manager was appointed
with oversight from the Committee, with
the tender process formally commencing
in September 2021 and concluded in early
December 2021.
Overall, the Committee was impressed
by the high quality of the proposals
put forward by each participant firm,
all of which demonstrate significant
commitment to the tender process, good
understanding of key areas of risk and
of the unique culture at Dr. Martens.
In assessing the proposals, particular
consideration was given to the long-term
nature of the future relationship with the
new external auditor, the length of the
past relationship with the incumbent and
the advantages and disadvantages of
appointing a new external auditor over
the short, medium and longer term.
EXTERNAL AUDIT TRANSITION TIMELINE:
FAMILIARISATION
ACCELERATION
PLAN AND DELIVER
DEC 2021
JAN – MAR 2022
APR – JUN 2022
JUL – SEP 2022
OCT – DEC 2022
JAN – MAR 2023
APR – JUN 2023
JUL 2023
• New auditor selected following
completion of a thorough tender.
• Handover protocols discussed
and agreed by PwC and EY
ahead of year end.
• Handover interviews with key
team members on the Ernst &
Young team.
• Transition planning meeting
held between PwC and the
Dr. Martens team.
• PwC shadowed EY’s
year-end audit.
• Formal appointment of PwC
to be proposed for shareholder
approval at the AGM.
• PwC’s planning procedures to be
completed for the FY23 audit.
Audit planning finalisation
Pre-year-end audit procedures:
Year-end audit procedures:
Statutory accounts and debrief:
• Systems and controls audit
• Year end work focusing on the
• Finalisation of the statutory
testing concluded.
balance sheet, Annual Report
accounts.
• Initial review of Group Annual
disclosures and top-up testing
• Audit debrief on the engagement.
Report.
from interim procedures.
• Finalise view on key judgements
• Annual Report reviews, including
and estimates.
going concern audit procedures.
and half-year review:
• PwC’s planning procedures
anticipated to be completed.
• PwC to perform their first
half-year review.
• Dr. Martens Audit and Risk
Committee to receive an update on
the transition and first impressions.
• Final year-end audit plan ready
to be issued.
External auditor independence
The Committee oversees the process for
approving all non-audit work undertaken by
the external auditor to ensure the Company
does not impair or compromise its
objectivity, effectiveness or independence
and that engagement satisfies all relevant
ethical standards.
The Company’s policy governing the
provision of non-audit services by
an external audit firm reflects the
regulations that prohibit external auditors
from undertaking certain non-audit
services. As Dr. Martens is a public
interest entity (PIE) by virtue of its
transferable securities being admitted
for trading on a regulated market, the
external auditor must only provide
services on the FRC ‘whitelist’ of
permissible services and cap the level
of non-audit fees at 70% of the average
Group audit fee paid by the Company
over the previous three financial years.
The Company’s non-audit services policy
complies with the FRC’s Revised Ethical
Standard (2019).
In making any determination as to
whether to appoint the external auditor
to provide certain non-audit services
that are not prohibited, such as reviewing
quarterly and half-yearly financial
information, the Committee must
consider: whether its skills and experience
make it a suitable supplier; whether
appropriate safeguards are in place to
ensure there is no threat to its objectivity
and independence; the nature of the
service to be provided, including fees
both individually and in aggregate relative
to the audit fee; and the criteria
governing the compensation of members
of the audit team.
Permitted non-audit services are subject
to certain safeguards to preserve the
independence of the external auditor. The
assignment of any individual permitted
service up to £50,000 must be approved by
the CFO, with any work that is incremental
to that limit being subject to approval by
the Committee. The Committee also
receives reports analysing any fees paid
for non-audit work undertaken by the
external auditor every six months.
Additionally, any non-audit services
provided and fees paid are factored into
the Committee’s annual review of the
independence of the external auditor.
In FY22, Ernst & Young received total fees
of £1.5m (FY21: £3.6m) comprising £1.4m
of audit fees (FY21: £1.1m), and £0.1m for
non-audit services (FY21: £2.5m).
The fees for non-audit services during the
year related to work undertaken by Ernst
& Young on the interim financial review
144
DR. MARTENS PLC ANNUAL REPORT 2022
After a thorough and detailed review, the
Committee agreed with the view of the
Tender Panel that PricewaterhouseCoopers
LLP (PwC) represented a high quality
firm with and the best overall audit
strategy for Dr. Martens going forwards.
Consequently, the Committee formally
recommended that PwC be appointed as
the Group’s new external auditor from FY23
onwards. The recommendation of the
Committee was subsequently approved by
the Board at its meeting in December 2021,
subject to the approval of shareholders at
the AGM in July 2022. A summary of the
intended transition process is set out in
the timeline below:
The external audit tender was a comprehensive
process which resulted in some interesting stats:
42
meetings with Company
management and 33+
with the Tender Panel
10+
pairs of Dr. Martens worn
by members of the firms
participating in the tender
22
Dr. Martens employees
and 43 audit firm
individuals involved
FAMILIARISATION
ACCELERATION
PLAN AND DELIVER
DEC 2021
JAN – MAR 2022
APR – JUN 2022
JUL – SEP 2022
OCT – DEC 2022
JAN – MAR 2023
APR – JUN 2023
JUL 2023
• New auditor selected following
• Handover protocols discussed
• PwC shadowed EY’s
completion of a thorough tender.
and agreed by PwC and EY
year-end audit.
• Formal appointment of PwC
to be proposed for shareholder
approval at the AGM.
• PwC’s planning procedures to be
completed for the FY23 audit.
ahead of year end.
• Handover interviews with key
team members on the Ernst &
Young team.
• Transition planning meeting
held between PwC and the
Dr. Martens team.
Audit planning finalisation
and half-year review:
• PwC’s planning procedures
anticipated to be completed.
• PwC to perform their first
half-year review.
• Dr. Martens Audit and Risk
Committee to receive an update on
the transition and first impressions.
• Final year-end audit plan ready
to be issued.
Pre-year-end audit procedures:
• Systems and controls audit
testing concluded.
• Initial review of Group Annual
Report.
• Finalise view on key judgements
and estimates.
Year-end audit procedures:
• Year end work focusing on the
balance sheet, Annual Report
disclosures and top-up testing
from interim procedures.
• Annual Report reviews, including
going concern audit procedures.
Statutory accounts and debrief:
• Finalisation of the statutory
accounts.
• Audit debrief on the engagement.
and one audit of furlough reporting in
the Netherlands. Additionally, no non-
audit services were provided during
FY22 by incoming external auditor
PricewaterhouseCoopers LLP.
• the adequacy and effectiveness of the
Group’s systems of operational controls,
including outsourced services, financial
controls, and management controls and
their operation;
Further details of fees paid to Ernst
& Young are set out in note 5 to the
financial statements on page 197.
Internal Audit, risk and
internal control
The remit of the Group’s Internal Audit
function encompasses the review of all
aspects of risk management and control
across the Group’s activities. It serves as
an independent review function for the
Board and all levels of management. Its
role is to understand the Group’s key risks
and to examine and evaluate the adequacy
and effectiveness of its systems of risk
management and internal control.
Its responsibilities include reviewing,
appraising and reporting on:
• the integrity of processes and systems,
including those under development,
to help ensure that controls offer
adequate protection against error,
fraud and loss;
• the Group’s policies, standards and
procedures including their use and
appropriateness;
• the operation of the Group’s corporate
governance and risk management
arrangements; and
• significant aspects of the Group’s activity
including major projects and as directed
by the Audit and Risk Committee.
Additionally, during the year Grant
Thornton were appointed as our internal
audit co-source partner and provided close
support to the Internal Audit function
through delivering certain reviews in the
FY22 internal audit plan.
Whilst the Board and Committee have
overall responsibility for ensuring that
risks are identified and managed, day-
to-day responsibility for these matters
is delegated to the leadership team.
Oversight of the Group Risk Register and
the development and implementation of
the Group’s approach to risk management
is delegated to the Operational Risk
Committee, chaired by the Head of Internal
Audit and Risk. More information about
how the Board delegates authority can be
found on page 129.
DR. MARTENS PLC ANNUAL REPORT 2022
145
GOVERNANCE
Audit and Risk Committee report
continued
During the period under review, the
Committee reviewed and fed back on the
progress made in delivering the internal
audit plan for FY22. The plan included
reviews of the following areas: remote /
hybrid working risks and controls,
cyber security risks, factory payments,
South Korea commercial controls and
programme assurance for ERP and
HR system implementations.
Assessment of the Group’s
system of internal control and
risk management framework
The Group’s risk assessment process and
the way in which significant business risks
are managed is a key area of focus for the
Committee. Activity is driven primarily by
the Company’s assessment of its principal
risks and uncertainties, as set out on
pages 100 to 103.
Additionally, during the year Internal
Audit worked closely with management
and the Committee Chair on an internal
audit plan for FY23. The risk-based plan
was formulated considering Dr. Martens’
strategic plans and objectives, together
with consideration of ‘hot topics’, the
principal risks facing Dr. Martens and the
wider economic and regulatory climate.
The internal audit plan also took into
account the potential impact of the BEIS
consultation and proposed reforms on
improving trust in audit and corporate
governance and the emerging themes
on enhanced governance and controls.
During FY23 reviews are planned in
the following areas: ecommerce sales
returns, new store opening, supply chain
assurance, ESG assurance, particularly
around TCFD disclosures and externally
reported metrics, ‘UK SOX’ readiness,
and programme assurance for major
system and business change projects.
The Committee also reviewed the
effectiveness of the Internal Audit
function in its first year of operations.
It was felt that it had made strong initial
progress in embedding the function into
the wider business, possessing a good
level of experience and knowledge and
building strong working relationships with
senior management. With the relaxation
of Covid-19 restrictions in some markets,
it agreed that there was an opportunity to
visit teams globally to further refine their
understanding of the business and further
develop relationships across the Group.
The Head of Internal Audit and Risk meets
regularly with the Chair of the Committee
outside of its scheduled meetings without
the presence of management. The Head
of Internal Audit and Risk may also meet
with any of the other members of the
Committee and with the external audit
partner outside of Committee meetings.
Additionally, all members of the Committee
are entitled to request a meeting with the
Head of Internal Audit and Risk to discuss
risk, control and audit matters.
The Company has in place an internal
control environment to protect the
business from the material risks which
have been identified. Management is
responsible for establishing and
maintaining adequate internal controls
over financial reporting and we have
responsibility for ensuring the
effectiveness of these controls.
In accordance with the requirements
of the UK Corporate Governance Code
2018, the Committee confirms it has
reviewed the Group’s risk management
and internal control systems and
identified no significant failings or
weaknesses that may significantly
impact the financial statements.
Anti-bribery and corruption
The Board holds ultimate accountability
for the Company’s anti-bribery and
corruption policies and procedures and is
committed to ensuring that Dr. Martens
conducts business in an honest and
ethical manner. To assist it in this regard,
the Board has delegated to the
Committee responsibility for reviewing
the Group’s systems and controls for
preventing bribery and corruption, with
support to the Committee provided by
the Internal Audit function. Dr. Martens
operates a zero-tolerance approach to
bribery and corruption at all levels within
the organisation globally and expects the
highest standards of integrity from our
people, agents, consultants, interns and
subcontractors and any other person
associated with it through business
dealings and relationships worldwide.
Dr. Martens has in place a clear Anti-
Bribery and Corruption Policy which
forms part of its Global Code of Conduct,
the ‘DOCtrine’. This is available for
employees globally to access on our
internal online policy hub. Every Board
Director, member of the leadership
team, employee and third party which
performs services on behalf of
Dr. Martens (including the suppliers
and manufacturers we partner with,
146
DR. MARTENS PLC ANNUAL REPORT 2022
distributors and franchisees which sell
our products and any contractors and
agents which work with us) has an
individual responsibility to comply with
the policy. All employees are required
to attest to their understanding and
acceptance of this policy at the time they
join the business and on an annual basis
thereafter. The Group’s external partners
must also acknowledge their agreement
and understanding. Mandatory online
training is provided to ensure our people
understand their responsibilities in
preventing bribery and corruption.
Whistleblowing
The Board has delegated oversight of
the Group’s whistleblowing policies and
procedures to the Committee. Employees
are expected to act professionally,
honestly and ethically in their dealings
with people, be they others within the
organisation, consumers shopping with
us through any channel, suppliers or
any other external partner they may
have contact with. The behaviours and
standards expected of our people are set
out in the DOCtrine, our code of conduct,
to which all employees must attest on
joining the organisation.
Additionally, the Company’s Speak Up
Policy governs how our people can safely
raise any concerns they may have about
suspected illegal or unethical business
practices impacting the business. A
confidential incident reporting facility is
available, provided by an independent
specialist firm, for circumstances where
an individual wishes to report an issue
anonymously.
Monitoring the effectiveness and
appropriateness of the Speak Up Policy
falls within the remit of the Committee,
supported by Internal Audit. Any potential
incidents that are reported, via the
anonymous reporting facility or directly
to individual line managers or leadership,
are followed up and investigations
launched where appropriate. Ongoing
investigations and their outcomes are
subsequently reported to the Committee.
The Committee received updates on
particular whistleblowing cases during
the year, which included details of the
investigations that took place and the
follow up actions identified.
Remuneration Committee report
Our executive pay approach offers market
competitive remuneration for the achievement
of stretching long-term performance objectives.
The Remuneration Committee will ensure that
pay is closely linked to the business strategy and
generates a strong alignment of interest with all
of our stakeholders including shareholders.
LYNNE WEEDALL
CHAIR OF THE REMUNERATION COMMITTEE
COMMITTEE MEMBERSHIP
The Committee comprises Lynne Weedall (Chair), Robyn Perriss and Ian Rogers,
all of whom are Independent Non-Executive Directors and provide a balance of skills
and experience. The full terms of reference of the Committee are available on the
Company’s corporate website at www.drmartensplc.com.
The attendance of Committee members at meetings during the year is disclosed below.
Full biographies of each member can be found on pages 116 to 117.
Key responsibilities
Establish and agree with the Board
the Remuneration Policy for the
Chair of the Board, the Executive
Directors, the Company Secretary,
the leadership team and any other
senior employees as the Board
may determine.
Determine the individual remuneration
packages of the Directors and relevant
senior employees within the terms of
the agreed Remuneration Policy.
Monitor the remuneration structures
and overall levels of remuneration of
the Group’s senior management and
make recommendations to the Board
where appropriate.
Oversee the remuneration of the
wider Dr. Martens team and ensure
that our policy for the senior team
is consistently structured.
Oversee the operation of the Group’s
employee share schemes.
Committee members
Committee composition
Number of meetings
attended/max number
could have attended:
Lynne Weedall (Committee Chair)
Robyn Perriss
Ian Rogers
5/5
5/5
4/51
1. Ian Rogers was unable to attend the Remuneration Committee
meeting on 9/6/21 due to a pre-existing business commitment,
and prior notification was given to the Chair of the Committee.
67%
33%
Male
Female
1 of 3
2 of 3
• Engaging further with the Board
employee listening groups
on Executive remuneration.
• Reviewing performance and
effectiveness during our first year
as a Committee, as part of the
annual Board evaluation process.
Focus areas for FY23
The Committee is planning to undertake
a number of key activities and have
discussions in the course of the coming
year on a range of matters including:
• Implementing the Remuneration Policy
appropriately for the second year of
the policy period.
• Rolling out our global all-employee SIP
– Dr. Martens Your Share – following
the successful Free Shares award in
October 2021.
DR. MARTENS PLC ANNUAL REPORT 2022
147
GOVERNANCE
Remuneration Committee report
continued
ANNUAL STATEMENT FROM THE CHAIR
OF THE REMUNERATION COMMITTEE
Dear shareholder ,
On behalf of the Remuneration
Committee, I am pleased to introduce
the Directors’ Remuneration report
for the year ending 31 March 2022.
This report is divided into three sections:
• This Annual Statement, which summarises
the work of the Committee and our
approach to Directors’ remuneration.
• The Remuneration Policy section,
which provides a summary of the policy
approved at the 2021 AGM. The full
Remuneration Policy can be found
on pages 113 to 118 of the 2021 Annual
Report (and is also available on the
Company website).
• The Annual Report on Remuneration,
which sets out the remuneration
outcomes for the financial year ended
31 March 2022 and the proposed
implementation of the Remuneration
Policy for the upcoming year.
Role of the Remuneration
Committee
In summary, the Committee’s scope is
as follows:
• To develop the Group’s policy on
executive remuneration and monitor
its ongoing appropriateness;
• To determine the levels of remuneration
for the Executive Directors and the
Global Leadership Team (together, the
‘Executive Group’), plus the Chair of
the Board;
• To oversee the remuneration of our
wider workforce and ensure that
our policy for the senior team is
consistently structured; and
• To oversee the operation of the Group’s
share plans.
LOOKING BACK
Company performance
The Group delivered revenue of £908.3m,
up 18% year-on-year, in line with the
high-teens growth guidance given at the
time of listing, and up 22% on a constant
currency basis. DTC continues to grow
ahead of wholesale, in line with our DOCS
strategy. Within DTC, ecommerce revenue
was up 11%, or up 92% compared to
FY20, and retail revenue was up 86%,
or up 12% compared to FY20. FY22
wholesale revenues were £460.3m,
up 5%, driven mainly by USA.
FY22 EBITDA was £263.0m, up 18%, with
an EBITDA margin of 29.0%, up 0.2pts.
This strong performance was driven by
a combination of volume and improved
DTC mix, with margin partially offset by
increased marketing investment, cost
annualisation and a return to business
as usual spending.
Group PBT before exceptional items was
£214.3m, up 43%, and profit after tax was
£181.2m, compared to £34.7m in FY21 when
we incurred £80.5m of exceptional costs
related to the IPO. Underlying earnings
per share1 were 17.4p, up 21%. Operating
cash flow after capex was strong at
£208.1m, with conversion of 79%.
Remuneration payable in respect
of FY22
Base salaries and fees
Base salaries for the Executive Directors
and fees for the Non-Executive Chair and
other Non-Executive Directors remained
unchanged from the levels set at
admission of the Company to the London
Stock Exchange in February 2021.
During the year, Robyn Perriss was
appointed the Non-Executive Director
responsible for employee engagement
to represent the employees’ voices at
the Board level. To reflect the increased
time that Robyn is spending on her
commitment and responsibilities, in line
with our policy on fees for additional Board
duties, the Board introduced an additional
fee of £10,000 per annum for this role.
The fee has been applied from 1 January
2022 to reflect her time in the role.
FY22 annual global bonus
scheme outcome
Employees throughout the Company,
whether in our stores, distribution centres,
factory or offices, participate in a bonus
scheme. To foster alignment across the
business, in FY22, the Executive annual
bonus (Global Bonus Scheme, or GBS)
continued to broadly mirror that of the
wider workforce and the same range of
global PBT targets was used across the
Group. Alongside the GBS, our employee
bonus plans have the ability to reward
exceptional performance, ensuring that our
employees across the world are all aligned
towards our single global growth ambitions.
For the Executive Directors, the GBS
comprised profit before tax (75%) and
strategic targets (25%). Three equally
weighted measures are included under
the strategic element of the GBS:
employee engagement, accelerating our
sustainability journey, and growing our
brand equity. These reflect our passion
and focus on culture, sustainability and
being brand custodians.
Our financial performance was strong
and, reflecting the stretching targets
that were set, this has delivered a 69%
pay-out level under the PBT element
(52% out of 75%). The Committee
carefully considered the performance
against the strategic objectives and
determined that there should be a payout
of 13% out of 25% based on their
achievement. A full breakdown of the
objectives and our performance against
them is contained in the report. Overall,
based on the achievement of these
performance measures, the CEO and CFO
will receive a bonus of 65% of maximum.
When reviewing the outcome of the bonus
against the targets, the Committee took
into account:
• Wider business performance, both
financial and non-financial, in the
context of market expectations and
our IPO guidance.
• The wider workforce experience – the
bonus out-turn of 65% of maximum for
the Executive Directors is marginally
below the payout as a percentage of
maximum for the majority of our
employees of 69%, due to the relatively
higher payout under the PBT element.
• Covid-19 response – no UK government
support has been taken and employees
who were unable to work due to, for
example, enforced store closures, were
paid in full throughout the pandemic.
Based on the considerations set out
above, the Committee is comfortable
that the formulaic outcome of the bonus
is appropriate and so no discretion has
been applied.
In line with the Remuneration Policy,
one-third of the net cash bonus earned
will be used to purchase shares which the
Executive Directors are required to hold
for two years; the remaining two-thirds
will be paid in cash.
148
DR. MARTENS PLC ANNUAL REPORT 2022
TEAM PLAYER
Workforce engagement
This year I, alongside Robyn Perriss
(our Non-Executive Director Designated
Employee Representative), undertook a
number of Listening Forums in EMEA,
USA and APAC. Amongst a wide range of
topics, I shared our approach to Executive
remuneration, how it aligns with Company
strategy and invited comments, questions
and input. There was a wide ranging and
constructive conversation that we intend
to act on and continue our listening.
We see all forms of employee engagement
and listening as an important and
fundamental part of how we do business,
and we expect this to continue to evolve,
widen and deepen over time. In addition to
the direct engagement of the Committee
during the employee forums, we will
implement a multi-layered listening
approach. The strategy will build on the
current programmes and processes and
will include ad hoc surveys, wellbeing,
organisational health, the monitoring
of programmes and initiatives, local
consumer feedback, NED listening groups
and town hall meetings. By joining up the
various tools under a single framework,
we hope to understand our employees’
experiences in a meaningful way.
Pay and benefits for the wider
Dr. Martens team
Dr. Martens’ culture and remuneration
philosophy is aligned across the business:
we offer a comprehensive package of
base pay and benefits for all employees.
For employees who participate in the
Global Bonus Scheme, the level of
performance was 69%, resulting in a
payout to all eligible employees in line
with the rules applying to their job level.
On 8 October 2021, Free Shares were
awarded under the Dr. Martens Your Share
SIP across our global business. This gave
those employed with the Company on
1 September 2021 a number of Free Shares
enabling them to hold a stake in the
business and share in its future success.
Over FY23, the Committee plans to launch
a purchase and match share scheme to
continue to encourage strong employee
engagement and share ownership.
Diversity, equity and inclusion
Dr. Martens has a strong female presence
across all areas of the business, which we
clearly see reflected in all pay quartiles.
The Company’s latest Gender Pay Gap
Statement (for the snapshot period up
to 5 April 2021) can be found on the
Dr. Martens corporate website. We’re
disappointed that our mean and median
pay gap widened in the year to 5 April
2021, but we are focused on improving
this through the actions of our DE&I
strategy. For example, we’re aiming for
a 40:60 male:female split in our retail
stores by 2024. Similarly, we’re aiming
to increase female representation on
our Global Leadership and Management
teams to a 50:50 split. In FY22 we made
significant progress in this regard, with
four out of ten of our Global Leadership
Team being female as at the time of
writing (2021: two).
Further information about our diversity,
equity and inclusion initiatives across the
workforce is set out in the Sustainability
report on pages 81 to 83.
Shareholder engagement
The Committee consults with its larger
shareholders on executive pay matters,
where considered appropriate. I spoke with
some of our largest shareholders at the
beginning of the year in relation to the
approval and operation of our new policy.
As there are no significant changes in the
implementation of the Remuneration
Policy, we have not carried out a further
formal consultation with shareholders in
relation to the policy or its operation in
FY22. However, I am always happy to make
myself available to shareholders to discuss
any concerns or feedback they may have.
On behalf of the Committee, thank you
for reading this report and we look
forward to receiving your support at the
AGM on 14 July 2022 in relation to the
advisory vote under resolution 2 to
approve this report.
LYNNE WEEDALL
CHAIR OF THE REMUNERATION COMMITTEE
31 May 2022
Long Term Incentive Plan (LTIP) awards
The first award under the LTIP was granted
soon after Admission. The first award is
eligible to vest on the announcement of
2024 annual results. No awards vested to
Executive Directors in FY22, and none are
due to vest in FY23.
The Committee is comfortable that actions
taken on pay during the year across the
Company were appropriate and balanced the
interests of all stakeholders and that the
Remuneration Policy operated as intended.
LOOKING AHEAD
Implementation of the Directors’
Remuneration Policy in FY23
Salary and fees
The Executive Directors received a 3%
increase in salary with effect from 1 April
2022. This is in line with the average
increase in our UK workforce, which was
also set at 3%.
Non-Executive Directors’ fee levels for
the year ending 31 March 2023 were
increased by 3%.
Global Bonus Scheme (GBS)
The maximum annual bonus payable under
the GBS will remain at 200% of salary for
the CEO and 150% of salary for the CFO.
The performance conditions will continue
to be based on PBT (excluding exceptional
items) for 75% of the bonus opportunity,
and strategic measures for the remaining
25%, continuing with the core focus areas
of employee engagement, brand equity
and ESG (sustainability). Stretching targets
will be set for all elements, the detail of
which and performance against will be set
out in full in the Directors’ Remuneration
report for FY23.
LTIP
The Committee has been closely
monitoring our recent share price, is
mindful of corporate governance best
practice and the consequential impact
on the number of shares that may be
awarded under the FY23 LTIP grant. As
a result, after careful consideration, the
Committee currently intends that the
award level will be scaled back to 250%
from 300% of salary. We have determined
this to be a meaningful scale-back.
Similar to the first grant under the LTIP,
awards will remain subject to stretching
Underlying EPS1 (67%) and relative TSR
targets (33%). The EPS range will remain
unchanged for the FY23 awards at 12%
p.a. (threshold vesting) to 21% p.a. (stretch
vesting) compound annual growth.
1. Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.
DR. MARTENS PLC ANNUAL REPORT 2022
149
GOVERNANCERemuneration report
AT A GLANCE
PERFORMANCE SNAPSHOT
Global Bonus Scheme performance
Measure
Weighting of
the bonus
Result
achieved
Achievement
(out of a
maximum 100%)
Payout as a %
of total bonus
Financial
performance PBT
Employee
engagement
75.0%
£214.3m
8.3%
4.03
Strategic
objectives
Brand equity
8.4%
ESG
8.3%
100%
4.3 out of
6 areas
improved
Roadmaps
completed
69%
0%
58%
100%
52%
0%
5%
8%
65%
)
s
’
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
R
l
a
t
o
T
£1,800
£1,600
£1,400
£1,200
£1,000
£800
£600
£400
£200
£0
£1,656
£1,551
£925
£748
2022
2021 (pro-rated)
Kenny Wilson
2022
2021 (pro-rated)
Jon Mortimore
Salary
Benefits
Pension
Global Bonus Scheme
LTIP
TIME HORIZONS FOR REMUNERATION ELEMENTS
Year 1
Year 2
Year 3
Year 4
Year 5
Fixed pay
Salary, pension
and benefits
Global Bonus Scheme
(recovery provisions apply)
66.7% cash
33.3% shares
LTIP
(recovery provisions apply)
Performance period
Holding period
SCENARIO CHARTS – FY23 IMPLEMENTATION
IMPLEMENTATION FOR FY23
Maximum
19%
36%
45%
£4,017 £4,918
Base salary
n
o
s
l
i
W
y
n
n
e
K
e
r
o
m
i
t
r
o
M
n
o
J
Target
32%
30%
38% £2,394
Minimum
100% £772
Maximum
21%
30%
49% £2,355 £2,934
Target
35% 24% 41% £1,428
Minimum
100% £501
£0
£1,000
£2,000
£3,000
£4,000
£5,000
£6,000
Fixed pay
Global Bonus Scheme
LTIP
50% share price growth on LTIP
• Minimum: Fixed pay (FY23 salaries, pension at 5% of
salary and FY22 benefits).
• On-target: Fixed pay plus 50% of maximum FY23 GBS
and LTIP payout.
• Maximum: Fixed pay plus 100% of maximum FY23 GBS
and LTIP payout. The maximum scenario includes an
additional element to represent 50% share price growth
on the LTIP award from the date of grant to vesting.
150
DR. MARTENS PLC ANNUAL REPORT 2022
3% increase for all Executive Directors
• CEO – £721,000.
• CFO – £463,500.
No change.
5% of salary (in line with the wider
workforce).
Benefits
Pension
Global Bonus
Scheme (GBS)
• Maximum opportunity:
— CEO – 200% of salary.
— CFO – 150% of salary.
• Subject to PBT (75%) and strategic
objectives (25%).
• 33% deferred into shares for two years.
LTIP
• Grants for Executive Directors in June
2022: 250% of salary.
• Subject to Underlying EPS1 (67%) and
relative TSR (33%).
• Two-year holding period applies.
Shareholding
guidelines
300% of salary (to be held for two years
post employment).
Directors’ Remuneration Policy
This part of the Directors’ Remuneration report sets out a summary of the Remuneration Policy approved by shareholders at our
2021 AGM and effective from 29 July 2021. The full Remuneration Policy is available in the 2021 Annual Report on our website.
The Remuneration Policy has been designed to encourage long-term, sustainable growth and provide market-competitive overall
remuneration for the achievement of stretching performance targets aligned to the business strategy.
The policy has been tested against the six factors listed in Provision 40 of the UK Corporate Governance Code:
• Clarity – the policy is as clear as possible and is described in straightforward, concise terms to shareholders and the workforce
in this report.
• Simplicity – remuneration structures are as simple as possible and market typical, whilst at the same time incorporating the
necessary structural features to ensure a strong alignment to performance, strategy and minimising the risk of rewarding failure.
• Risk – the Remuneration Policy has been shaped to discourage inappropriate risk taking through a weighting of incentive pay
towards long-term incentives, the balance between financial and non-financial measures in the annual bonus known as the
Global Bonus Scheme (formerly known as the Global Management Incentive Plan), a portion of the GBS being paid in shares,
recovery provisions (i.e. malus and clawback), and in-employment & post-employment shareholding requirements. To avoid
conflicts of interest, Committee members are required to disclose any conflicts or potential conflicts ahead of Committee
meetings. No Executive Director or other member of management is present when their own remuneration is under discussion.
• Predictability – elements of the policy are subject to caps and dilution limits. Examples of how remuneration varies depending
on performance is set out in the scenario charts (included in the at a glance section). The Committee may exercise its discretion
to adjust Directors’ remuneration if a formula-driven incentive pay-out is inappropriate in the circumstances.
• Proportionality – there is a sensible balance between fixed pay and variable pay, and incentive pay is weighted to sustainable
long-term performance. Incentive plans are subject to performance conditions that consider both financial and non-financial
performance linked to strategy. Outcomes will not reward poor performance.
• Alignment to culture – The Remuneration Committee will consider Company culture and wider workforce policies when shaping
and developing Executive remuneration policies to ensure that there is coherence across the business. There will be a strong
emphasis on the fairness of remuneration outcomes across the workforce.
Pay element and purpose
Operation
Opportunity
Base salary
Provide a base level
of remuneration to
help us acquire,
retain and engage
top talent
Salaries are reviewed annually
and any changes are normally
effective from the beginning
of the financial year.
The review will take into account
several factors including (but not
limited to):
• The Director’s role experience
and skills;
Having been set based on
relevant factors, base salaries
will normally increase in line
with increases made to the
wider workforce.
Higher increases may be
permitted where appropriate, for
example where there is a change
to role or there is additional
responsibility or complexity.
Performance metrics,
weighting and assessment
None
• The remuneration policies,
practices and philosophy of
the Company;
• Pay conditions in the Group;
• Business performance;
• Market data for similar roles
and comparable companies;
and
• The economic environment.
1. Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.
DR. MARTENS PLC ANNUAL REPORT 2022
151
GOVERNANCERemuneration report
continued
Directors’ Remuneration Policy continued
Pay element and purpose
Operation
Opportunity
Performance metrics,
weighting and assessment
The maximum will be set
at the cost of providing
the benefits described.
None
Benefits
To provide a market-
competitive level of
benefits based on the
market in which the
Executive is employed
The Executive Directors receive
benefits which include, but are
not limited to, family private
health cover, life assurance cover
and car allowance, although can
include any such benefits that the
Committee deems appropriate.
The Remuneration Committee
retains the discretion to be able
to adopt other benefits including
(but not limited to) relocation
expenses, tax equalisation and
support in meeting specific costs
incurred by Directors.
Any reasonable business-related
expenses can be reimbursed,
including the tax thereon if
determined to be a taxable benefit.
The Remuneration Committee
reviews benefit eligibility and
cost periodically.
Pensions
To provide market-
competitive
retirement benefits
Contribution to the Group
Pension Plan or a cash
allowance in lieu of pension.
Pension contribution in line
with the rate applicable for the
majority of the UK workforce
(currently 5% of salary).
None
Global Bonus Scheme (GBS) – formerly known as the Global Management Incentive Plan (GMI)
The maximum GBS opportunity
for the Executive Directors is as
follows:
• CEO – 200% of base salary.
• CFO – 150% of base salary.
To reward annual
performance against
financial and
non-financial KPIs
and to encourage
long-term
sustainable growth
and alignment with
shareholders’
interests through
payment in shares
The Remuneration Committee
will determine the GBS payable
after the year end, based on
performance against targets.
No more than two thirds of the
annual GBS will be paid out in
cash after the end of the
financial year. The remaining
amount will be used to purchase
shares which the Executive is
required to hold for two years.
Malus and clawback provisions
will apply up to the date of the
GBS determination and for three
years thereafter.
GBS payouts are determined
based on the satisfaction of
a range of key financial and
strategic objectives set by
the Remuneration Committee.
The majority of the performance
measures will be based on
financial performance.
Performance measures will
be set each year in line with
Company strategy.
No more than 10% of the
relevant portion of the GBS is
payable for delivering a threshold
level of performance, and no
more than 50% is payable for
delivering a target level of
performance (where the nature
of the performance metric allows
such an approach).
The Remuneration Committee
has the discretion to adjust the
formulaic LTIP outcome if it
believes that such outcome is
not a fair and accurate reflection
of business performance.
152
DR. MARTENS PLC ANNUAL REPORT 2022
Pay element and purpose
Operation
Opportunity
Long Term Incentive Plan (LTIP)
Performance metrics,
weighting and assessment
The normal maximum award
level will be 300% of salary per
annum, based on the face value
of shares at grant.
Awards vest subject to the
achievement of at least two
independently measured
performance metrics.
If exceptional circumstances
arise, including (but not limited
to) the recruitment of an
individual, awards may be
granted up to a maximum
of 400% of salary.
Threshold performance under
each metric will result in no more
than 25% of that portion of the
award vesting.
The Remuneration Committee
has the discretion to adjust the
formulaic outcome of the LTIP if
the Committee believes that it is
not a fair and accurate reflection
of business performance.
Participation will be capped by
the HMRC limits applying to the
respective plan.
None
300% of salary.
None
To encourage
long-term sustainable
growth and to provide
alignment with
shareholders’ interests
Awards can be granted in the
form of conditional shares or
nil cost options.
Awards will vest at the end of a
performance period of at least
three years, subject to the
satisfaction of performance
conditions and provided that the
Executive remains employed by
the Group.
The net of tax number of shares
that vest will be subject to an
additional two-year holding
period, during which the shares
cannot be sold.
An additional payment, normally in
shares, may be made equal to the
value of dividends which would
have accrued on vested shares.
Malus and clawback provisions
will apply for three years
post vesting.
All-employee share plans
To provide alignment
with Group employees
and to promote share
ownership
The Executive Directors may
participate in any all-employee
share plan operated by the
Company.
Shareholding requirement
To provide alignment
with shareholders’
interests
During employment
Executives are required to build
up and retain a shareholding
equivalent to 300% of their
base salary.
Until the shareholding
requirement is met, Executive
Directors will be required to
retain 50% of the net of tax
shares they receive under any
incentive plan.
Post-employment
Any Executive Director leaving the
Company will be expected to retain
the lower of the shares held at
cessation of employment and
shares to the value of 300% of
salary for a period of two years.
DR. MARTENS PLC ANNUAL REPORT 2022
153
GOVERNANCERemuneration report
continued
Directors’ Remuneration Policy continued
Performance metrics,
weighting and assessment
None
Pay element and purpose
Operation
Opportunity
Non-Executive Directors
To provide an
appropriate fee level
to attract and retain
Non-Executive
Directors and to
appropriately
recognise the
responsibilities and
time commitment
Non-Executive Directors are paid
a base fee and additional fees for
acting as Senior Independent
Director and as Chair of Board
Committees (or to reflect other
additional responsibilities and/or
additional/unforeseen time
commitments).
The Chair of the Board receives
an all-inclusive fee.
Neither the Chair of the Board
nor the Non-Executive Directors
participate in any incentive plans.
The fee for the Chair of the
Board is set by the Remuneration
Committee, the Non-Executive
Directors’ fees are set by the
Board (excluding the Non-
Executive Directors).
In general, fee level increases will
be in line with rise in salaries for
the rest of the workforce.
The Company will reimburse any
reasonable expenses incurred
(and related tax if applicable).
Service agreements and letters of appointment
The Executive Directors have a service contract requiring nine months’ notice of termination from either party as shown below:
Executive
Director
Date of
appointment
Date of
current contract
Notice from
the Company
Kenny Wilson
5 January 2021
21 January 2021
9 months
Jon Mortimore
5 January 2021
21 January 2021
9 months
Notice from
the individual
9 months
9 months
Unexpired period of
service contract
Rolling
Rolling
The table below details the letters of appointment for each Non-Executive Director.
Non-Executive
Directors1
Date of
appointment
Paul Mason
5 January 2021
Lynne Weedall
11 January 2021
Date of current letter
of appointment
9 January 2021
8 January 2021
Ian Rogers
11 January 2021
25 November 2020
Robyn Perriss
11 January 2021
Ije Nwokorie
11 January 2021
Tara Alhadeff
5 January 2021
8 January 2021
8 January 2021
9 January 2021
1. All Non-Executive Directors are in their initial term.
Notice from
the Company
6 months
3 months
3 months
3 months
3 months
N/A
Notice from
the individual
6 months
3 months
3 months
3 months
3 months
3 months
154
DR. MARTENS PLC ANNUAL REPORT 2022
ANNUAL REPORT ON REMUNERATION
The Remuneration Committee (the ‘Committee’) presents the Directors’ Remuneration report (excluding the Remuneration Policy),
to be put to shareholders for an advisory (non-binding) vote at the Annual General Meeting to be held on 14 July 2022.
Remuneration Committee
Role and responsibilities
The role of the Remuneration Committee is to determine and establish a Remuneration Policy for the Executive Group and to
oversee the remuneration packages for those individuals. When determining remuneration arrangements, the Committee must
review workforce remuneration and related policies and the alignment of incentives and rewards with culture and take these into
account when determining remuneration of the Executive Group. Further details on the roles and responsibilities of the Committee
are disclosed in the terms of reference which can be found on the Company’s corporate website.
Remuneration Committee membership and meetings
The Remuneration Committee comprises Lynne Weedall (Chair), Robyn Perriss and Ian Rogers, all of whom are Independent
Non-Executive Directors.
Committee met a total of five times during the year ended 31 March 2022.
The table below shows the number of meetings attended out of the possible maximum for each of the members of the Committee.
2021 AGM
Lynne Weedall (Committee Chair)
Robyn Perriss
Ian Rogers
Number of meetings attended/max number could have attended:
5/5
5/5
4/51
1. Ian Rogers was unable to attend the Remuneration Committee meeting on 9/6/21 due to a pre-existing business commitment, and prior notification was given to the
Chair of the Committee prior.
Key activities during the year
Key actions and areas of review by the Committee during the year included:
• Oversight of Remuneration Policy and its implementation;
• Ensuring the right remuneration governance policies and processes are in place through the first full year post-IPO;
• The roll-out of the first phase of our all-employee share plan across the global business, in the form of a Free Shares award under
our Dr. Martens Your Share SIP;
• Roll-out of our first phase of engagement with the wider workforce on Executive remuneration via Board employee listening programmes;
• Development of the Global Bonus Scheme objectives to evolve with our business strategy;
• Considering issues relating to wider workforce pay positioning across our regions; and
• Approving remuneration packages for new senior hires below the main Board.
External advisers
The Remuneration Committee receives independent advice from Korn Ferry, who were appointed in June 2020 by the pre-IPO
Remuneration Committee, following a tender process. Korn Ferry provided advice on market practice updates and benchmarking,
and supported management with undertakings such as producing the Directors’ Remuneration report to the extent this did not
impact the independence of its advice. The total fees paid to Korn Ferry in FY22 were £88,490 and were charged on a time and
materials basis. The Committee is satisfied that the advice provided by Korn Ferry is objective and independent.
Korn Ferry is a member of the Remuneration Consultants Group and abides by the voluntary code of conduct of that body.
Statement of voting at the Annual General Meeting
At the 2021 AGM, Dr. Martens’ shareholders were asked to approve resolutions on the Directors’ Remuneration Policy and the 2021
Annual Report on Remuneration. The votes received are set out below:
2021 AGM
Nature of vote
Votes for
%
Votes against
%
Votes total
Votes withheld
Approve the Directors’
Remuneration report
Approve the Directors’
Remuneration Policy
Binding
814,391,695
99.62
3,102,787
0.38
817,494,482
1,193
Advisory
810,983,185
99.20
6,512,215
0.80
817,495,400
275
DR. MARTENS PLC ANNUAL REPORT 2022
155
GOVERNANCERemuneration report
continued
Single total figure of remuneration for the financial year ending 31 March 2022 (audited)
The following table sets out the total remuneration for Executive and Non-Executive Directors for the financial year ended
31 March 2022. The comparative FY21 figures relate only to the period from Admission on 29 January 2021 to 31 March 2021.
All figures
shown in £000
Salary and fees
Benefits1
Pension2
Total Fixed
Remuneration
GBS
(Annual bonus)
LTIP
Total Variable
Remuneration
Total
FY22
FY21
FY22
FY21
FY22
FY21
FY22
FY21
FY22
FY21
FY22
FY21
FY22
FY21
FY22
FY21
Kenny Wilson
700
Jon Mortimore 450
Paul Mason
326
Lynne Weedall
Ian Rogers
Robyn Perriss
Ije Nwokorie
Tara Alhadeff3
Notes to the table
97
65
84
65
–
118
76
55
16
11
14
11
–
15
15
–
–
–
–
–
–
3
2
–
–
–
–
–
–
35
23
6
750
127 906
4 488
82 437
132
43
–
–
–
–
–
–
– 326
55
–
–
–
–
–
97
65
84
65
–
16
11
14
11
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
– 906
132 1,656
259
– 437
43 925
–
–
–
–
–
–
–
–
–
–
–
–
– 326
–
–
–
–
–
97
65
84
65
–
125
55
16
11
14
11
–
1. Benefits total represents the taxable value of benefits paid. Benefits provided to Executive Directors include: family private health cover, and car allowance.
2. Executive Directors receive a cash in lieu of pension contribution of 5% of salary.
3. Tara Alhadeff, a representative of Permira, receives no fees for her role as Non-Executive Director.
Global Bonus Scheme (audited)
The maximum Global Bonus Scheme opportunity for FY22 was 200% of salary for the CEO and 150% for the CFO. The performance
against measures for FY22 is set out below. The bonus was subject to PBT (75% of maximum) and strategic objectives (25% of
maximum). The strategic element was based on three equally weighted measures: employee engagement, brand equity and ESG
(sustainability) targets.
Threshold
Target
Stretch
Measure
PBT
Weighting
10% of maximum
50% of maximum
100% of maximum
75%
£186m
£206m
£227m
Employee engagement –
Grow global employee
engagement to reflect a
thriving culture.
8.3% Maintain Global
Factor Grand
Mean
Engagement
Score at 4.07
Grow Global
Factor Grand
Mean
Engagement
Score to 4.17
Stretch Global
Factor Grand
Mean
Engagement
Score to 4.2
reflect a thriving
culture
Achievement
% of maximum
available under
that element
Payout as a
percentage of
total bonus
69%
0%
52%
0%
Actual
£214.3m
Global Factor
Grand Mean
Engagement
Score of 4.03
Brand equity –
Growing the brand equity
across 6 key areas
(Awareness, Familiarity,
Ever Purchased, L24M
Purchased, Loyalty &
Advocacy) in our 7 key
markets.
Sustainability (ESG) –
Create roadmaps for the
11 sustainability targets
to accelerate our
sustainability journey.
Notes
8.3% Improvement in
2 of the 6 brand
equity measures
Improvement in
4 of the 6 brand
equity measures
Improvement in
all 6 brand
equity measures
4.3 out of 6
improvements1
58%
5%
8.3%
4 of target
roadmaps
completed
8 of target
roadmaps
completed
All 11 target
roadmaps
completed
11 roadmaps
completed2
100%
8%
1. Improvements were made in six of our seven key markets, in all of the indicators of Awareness, Familiarity, Ever Purchased and L24M Purchased. The only market
in which we reduced our scores under these four indicators was China – so on average a positive global score was achieved in these four indicators. In the areas of
Loyalty and Advocacy the improvement in net average scores across our seven key markets was slightly above zero. This resulted in a weighted average score
across the six brand equity indicators of 4.3 out of 6.
2. Prior to the start of FY22 our external consultant identified 11 priority sustainability issues. During FY22 our target was to create and sign off detailed roadmaps for
all 11 priority areas, against which we can measure our sustainability journey. During FY22 all 11 road maps have been completed, the detail of which is set out in the
Sustainability report on page 61.
156
DR. MARTENS PLC ANNUAL REPORT 2022
Based on performance during FY22 the GBS outcome for Executive Directors is shown below. The Committee is satisfied that no
adjustments to the payouts is required, and that the outcome is reflective of underlying performance.
Executive
Kenny Wilson
Jon Mortimore
Overall GBS outcome
% of maximum
65%
65%
% of salary
129%
97%
Bonus outcome for FY22
(£’000)
£906
£437
One-third of the net GBS will be used to purchase shares on behalf of the Executive Directors, which they will be required to hold for
two years.
Long Term Incentive Plan (LTIP) vesting during the year (audited)
There are no awards under the LTIP due to vest based on performance to 31 March 2022.
LTIP granted during the year (audited)
On Admission, the Board adopted the Dr. Martens Long Term Incentive Plan. The first LTIP award was granted soon after Admission
on 9 February 2021, to cover the performance period through to 31 March 2024 and was therefore disclosed in last year’s report.
As a result, no further LTIP awards were made to Executive Directors in FY22.
All-employee share plans (audited)
To foster a shareholder mindset in all our employees, the Company wanted to give as many employees as possible a stake in the
business. All employees (at the time the Dr. Martens Your Share SIP was launched) received a small Free Shares award under the
SIP in October 2021. The Executive Directors opted out and so did not receive the award of Free Shares.
Payments to former Directors and for loss of office (audited)
No payments were made to former Directors of the Company in relation to loss of office during the year.
Director interests and Executive Directors’ shareholding requirements (audited)
During employment, Executive Directors are required to build and maintain a shareholding equivalent to 300% of their base salary.
The shareholdings of the CEO and CFO exceed this requirement significantly.
The table below summarises each Director’s current shareholding, including shares subject to a deferral or holding period and
performance conditions, and whether the shareholding requirement has been met. Post-cessation of employment, Executive
Directors must retain shares to the value of 300% of salary for a period of two years in accordance with the Remuneration Policy.
Beneficially
owned shares on
31 March 20221
Vested shares
subject to deferral/
holding period2
11,165,275
6,350,043
7,875,000
11,054
20,270
89,054
5,405
0
0
0
–
–
–
–
–
–
Unvested shares
subject to
performance
conditions3
567,567
364,864
Shareholding
requirement
(% of salary)
300%
300%
Current
shareholding
(% of salary)4
3809%
3370%
–
–
–
–
–
–
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Requirement
met
Yes
Yes
N/A
N/A
N/A
N/A
N/A
N/A
Director
Kenny Wilson
Jon Mortimore
Paul Mason
Lynne Weedall
Ian Rogers
Robyn Perriss
Ije Nwokorie
Tara Alhadeff
Notes
1. The total number of interests in shares in the Company of the Director including interests of connected persons.
2. Not subject to performance conditions.
3. No share interests are vested but unexercised and no share interests were exercised in FY22.
4. Based on the salary for the year ended 31 March 2022, and a share price on 31 March 2022 of 238.8 pence.
In the tables below, we have summarised the outstanding awards for the Executive Directors included in the Directors’ share
interest table.
DR. MARTENS PLC ANNUAL REPORT 2022
157
GOVERNANCERemuneration report
continued
LTIP awards (awards subject to performance conditions)
Share
price at
grant
Grant date
09/02/2021
513p1
Type of award
Conditional
shares
09/02/2021
513p1
Conditional
shares
No of shares
under the
award
01/04/2021
567,567
567,567
364,864
364,864
Kenny
Wilson
Total
2021
LTIP
Jon
Mortimore
2021
LTIP
Total
Granted
during
the year
Vested
during
the year
Exercised
during
the year
Lapsed
during
the year
No of shares
under the award
31/03/2022
End of
performance
period
–
–
–
–
–
–
–
–
567,567 31/03/2024
567,567
364,864 31/03/2024
364,864
1. As explained in the Prospectus and also in last year’s report, the number of shares awarded was calculated using the offer share price of 370p. The closing share
price on the date of grant was 513p.
Performance graph and table
Dr. Martens’ shares began unconditional trading on the London Stock Exchange’s main market on 3 February 2021. The chart
below shows the TSR performance of £100 invested in Dr. Martens from 3 February 2021 (using the offer price of 370p per share)
to 31 March 2022 against the FTSE 350 index. The FTSE 350 index is considered an appropriate comparison as Dr. Martens is a
constituent of the index.
)
d
e
s
a
b
e
R
(
£
e
u
a
V
l
£150
£140
£130
£120
£110
£100
£90
£80
£70
£60
£50
31/01/2021
28/02/2021
31/03/2021
30/04/2021
31/05/2021
30/06/2021
31/07/2021
31/08/2021
31/09/2021
31/10/2021
30/11/2021
31/12/2021
31/01/2022
28/02/2022
31/03/2022
Dr. Martens
FTSE 350
CEO single figure total remuneration (£000s)
GBS (as % of maximum opportunity)
Long-term incentive vesting (as % of maximum opportunity)
FY22
1,656
65%
–
FY21
259
75%
–
Change in Directors’ and employee remuneration
The table below sets out the percentage change in base salary, value of taxable benefits and bonus for all the Directors compared
with the average percentage change for employees. In FY21, the single figure table was based on the period from Admission on
29 January 2021 to 31 March 2021, whereas in FY22 the table is based on the full financial year ending 31 March 2022. As a result,
we have shown the annual percentage based on the change in the actual single figure of remuneration for 2022 compared to the
annualised single figure of remuneration for FY21 for both Directors and employees.
Kenny Wilson
Jon Mortimore
Paul Mason
Lynne Weedall
Ian Rogers
Robyn Perriss
Ije Nwokorie
Tara Alhadeff
Employees
Percentage change in FY21 – FY22
Taxable
benefits
Global Bonus
Scheme
0%
0%
–
–
–
–
–
–
15.7%
71.6%
–
–
–
–
–
–
34.8%
37.5%
Salary
0%
0%
0%
0%
0%
2.9%1
0%
–
7.0%
1. Fee increase for Robyn Perriss relates to the inclusion of additional Employee Engagement Director supplementary fee, paid from January 2022.
158
DR. MARTENS PLC ANNUAL REPORT 2022
CEO pay ratio
UK regulations require companies with more than 250 UK employees to publish a ratio to show CEO pay versus that of its UK
employees. In line with these regulations, we have provided the ratio calculated using Method A determined by the regulations,
under which a single total figure of remuneration is derived for each employee and the quartiles analysed. This method is, in the
Committee’s view, the most comprehensive and accurate reflection of the remuneration picture across our employee population.
The pay ratio for FY21 was based on CEO and wider employee pay from Admission to 31 March 2021. The CEO pay ratio for FY22
is based on remuneration for the financial year to 31 March 2022.
Period ended
31 March 2022
31 March 2021
The pay for the CEO and the employees at the percentiles is set out below:
£’000s
Basic salary
Total pay
Method
Lower Quartile
Median
Upper Quartile
A
A
77:1
76:1
60:1
62:1
31:1
35:1
CEO
Lower Quartile
Median
Upper Quartile
700
1,656
18.7
21.4
24.0
27.7
43.9
52.8
The employee pay figures were calculated by reference to the year ended 31 March 2022. For our retail employees who are paid
by reference to hours worked, full-time annualised equivalent remuneration was derived using their hourly rates grossed up to a
full-time working week and applying this to relevant elements of pay (such as bonuses which are based on contracted hours). For
salaried employees, their full-time annualised equivalent remuneration is calculated based on contracted working hours and joining
date, applied to the other elements of pay for which they are eligible. Leavers in the period and employees who are on statutory
maternity/paternity leave are excluded from the calculations.
The median CEO to employee pay ratio has slightly decreased this year. This is primarily due to the fact that employees received
salary increases as at 31 March 2021, whilst the CEO did not. Additionally, the GBS for more junior employees has had a stretch
element added in FY22, so this significantly increased the bonus payouts at more junior grades.
The Committee is comfortable that the pay ratio shown above is consistent with our pay, reward and progression policies for the
Company’s UK employees as a whole. When the LTIP begins to pay out in 2024, variable pay will increase for our Executive Directors.
Therefore, it is anticipated that over time the CEO pay ratios will become more volatile due to the variable nature of the CEO
remuneration structure.
Relative importance of the spend on pay
The table below shows the Company’s expenditure on employee pay compared to distributions to shareholders for the year ended
31 March 2022, compared to the annualised figure for FY21 (the annualised figure has been used as this enables better comparison
to FY22):
Distribution to shareholders
Total employees’ pay
FY22
£m
55
106.8
FY21
£m
0
94.1
% Change
100
13.5
DR. MARTENS PLC ANNUAL REPORT 2022
159
GOVERNANCERemuneration report
continued
Implementation of policy in FY23 (unaudited)
The section below sets out the planned implementation of the Remuneration Policy in FY23. The only significant change in the
implementation of the policy is that the Committee currently intends that the LTIP award level will be scaled back to 250% from
300% of salary as detailed below.
Executive Director remuneration
Base salary
In line with the wider UK workforce, Executive Directors received a 3% salary increase effective 1 April 2022:
Executive Director
Kenny Wilson
Jon Mortimore
Base salaries
FY23
FY22
% Change
£721,000
£700,000
£463,500
£450,000
3%
3%
Pension and benefits
Executive Directors will receive a cash in lieu of pension contribution of 5% of salary in line with the rate applying to the majority
of the UK workforce. Other benefits include family private health cover, life assurance cover and car allowance.
Global Bonus Scheme
The maximum GBS opportunity will be in line with policy, 200% of salary for the CEO and 150% of salary for the CFO.
Performance will be based on profit before tax (PBT) weighted 75%, and strategic objectives relating to engagement, brand health
and ESG (weighted 25% in total or 8.33% per objective). The Committee considers the disclosure of the precise targets to be
commercially sensitive, but there will be full retrospective disclosure in next year’s Annual Report. The Remuneration Committee
has the discretion to adjust the formulaic GBS outcome if it believes that such outcome is not a fair and accurate reflection of
business performance.
One third of the GBS awarded will be invested in shares and deferred for two years. Malus and clawback provisions apply.
Long Term Incentive Plan
The Committee has been closely monitoring our recent share price, is mindful of corporate governance best practice and the
consequential impact on the number of shares that may be awarded under the FY23 LTIP grant. As a result, after careful consideration,
the Committee currently intends that the award level will be scaled back to 250% from 300% of salary. We have determined this to be
a meaningful scale-back.
Similar to the first grant under the LTIP, awards will remain subject to stretching Underlying EPS1 and relative TSR targets. The EPS
range will remain unchanged for the FY23 awards at 12% p.a. (threshold vesting) to 21% p.a. (stretch vesting) compound annual growth.
Performance measure
Underlying EPS1
(compound annual growth)
Relative TSR vs. FTSE 350
(excluding investment trusts)
Weighting
Threshold
(25% of maximum)
Maximum
(100% of maximum)
Performance period
Targets
67%
33%
12% p.a.
21% p.a.
Median
Upper Quartile
or above
1 April 2022 – 31 March 2025
The Committee is comfortable that these targets provide an appropriate level of stretch and represent a strong link between pay
and performance.
When assessing the performance outcome, the Remuneration Committee will have the discretion to alter the formulaic vesting
if it believes that it is not a fair and accurate reflection of business performance.
Awards are subject to a two-year post-vesting holding period. Malus and clawback provisions apply.
1. Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.
160
DR. MARTENS PLC ANNUAL REPORT 2022
Non-Executive Director remuneration
In line with the increases across the workforce, the Chair and Non-Executive Directors’ fees have been increased by 3% for the year
ending 31 March 2023. The fees are set out in full in the table below.
Non-Executive Director
Chair of the Board
Non-Executive Director base fee
Senior Independent Director
Audit and Risk Committee Chair’s fee
Remuneration Committee Chair’s fee
Employee Engagement Director
Fees
FY23
FY22
% Change
£335,265
£325,500
£66,744
£64,800
£15,450
£17,407
£16,686
£15,000
£16,900
£16,200
£10,300
£10,000
3%
3%
3%
3%
3%
3%
All-employee share incentives (unaudited)
The Executive Directors will be eligible to participate in any all-employee share plan operated by the Company on a consistent basis
to other UK-based employees.
Approval
This Remuneration report was approved by the Board of Directors on 31 May 2022 and signed on its behalf by the Remuneration
Committee Chair:
LYNNE WEEDALL
CHAIR OF THE REMUNERATION COMMITTEE
31 May 2022
1. Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.
DR. MARTENS PLC ANNUAL REPORT 2022
161
GOVERNANCEDirectors’ report
The Directors’ report for the year ended 31 March 2022 comprises
pages 107 to 166 and 249 and 250 of this Annual Report,
including any sections incorporated by reference. The Strategic
report can be found on pages 1 to 106. In accordance with
section 414C(11) of the Act, the Board has included certain
disclosures in the Strategic report set out below:
• Information on how the Directors have had regard for the
Company’s stakeholders, and the effect of that regard, can
be found on pages 22 to 27 of the Strategic report.
• Disclosures based on the principles of Task Force on Climate-
related Financial Disclosures (TCFD) are detailed on
pages 90 to 96 of the Sustainability report.
• Information relating to future business developments can
be found throughout the Strategic report.
• Information relating to the Group’s principal risks and risk
management can be found on pages 97 to 103.
• The going concern and long-term viability statements can
be found on pages 104 and 105.
• Details of branches operated by the Company are set out on
pages 6 and 7 and 40.
• The Company’s global greenhouse gas emissions during FY22
can be found on page 68 of the Sustainability report, which is
located within the Strategic report.
• Information relating to research and development can be
found on pages 20 and 21 and 30 to 37 of the Strategic report
and 65 to 79 of the Sustainability report.
Relating to the Board
The Board of Directors
The Directors who have held office during the year ended
31 March 2022, together with biographical details of each
Director, are provided on pages 114 to 117. There were no
changes to the Directors during the year.
The appointment and replacement of Directors are governed by
the Company’s Articles of Association (the ‘Articles’), the UK
Corporate Governance Code 2018 (the ‘Code’), the Companies
Act 2006 (the ‘Act’) and related legislation.
The Company may, by ordinary resolution, declare dividends not
exceeding the amount recommended by the Board. Subject to
the Act, the Board may pay interim dividends and also any fixed
rate dividend, whenever the financial position of the Company,
in the opinion of the Board, justifies its payment.
The Directors may from time to time appoint one or more
Directors. The Board may appoint any person to be a Director
(so long as the total number of Directors does not exceed the
limit prescribed in the Articles). Under the Articles, any such
Director shall hold office only until the next Annual General
Meeting (AGM) where they will stand for annual election.
Articles of Association and powers of Directors
The Articles set out the rules relating to the powers of the
Company’s Directors and their appointment and replacement.
The Articles may only be amended by special resolution at a
general meeting of the shareholders. Subject to the Articles,
the Companies Act and any directions given by special
resolution, the business of the Company will be managed by
the Board which may exercise all the powers of the Company.
Directors’ indemnities and insurance
The Company maintained Directors’ and Officers’ liability
insurance cover throughout the reporting period, providing
appropriate cover for legal action brought against the Directors.
The Directors may also obtain independent legal advice at the
162
DR. MARTENS PLC ANNUAL REPORT 2022
For information on our approach to social, environmental and
ethical matters, please refer to the Sustainability report, which
can be found within the Strategic report on pages 54 to 96.
Other information which legislation requires to be disclosed in
the Directors’ report is set out on the following pages.
The Strategic report and the Directors’ report together form the
Management report for the purposes of the Disclosure Guidance
and Transparency Rules (DTR) 4.1.8R.
Information relating to financial instruments can be found on
pages 210 to 212 and is incorporated by reference.
Both the Strategic report and the Directors’ report have been
drawn up and presented in accordance with and in reliance
upon applicable English company law, and the liabilities of the
Directors in connection with those reports shall be subject to
the limitations and restrictions provided by such law.
Company’s expense, as necessary, in their capacity as Directors.
The Company has entered into deeds of indemnity with each
Director, which provide that the Company shall indemnify the
Directors to the fullest extent permitted by law and the Articles,
in respect of all losses arising out of, or in connection with, the
execution of their powers, duties and responsibilities as
Directors of the Company or any of its subsidiaries.
Compensation for loss of office
There are no agreements between the Company and its
Directors or employees providing for compensation for loss of
office or employment that occurs as a result of a takeover bid.
Directors’ share interests
Details regarding the share interests of the Directors in the
share capital of the Company are set out in the Remuneration
report on page 157.
Directors’ conflicts of interest
The Company has put in place procedures for managing conflicts
of interest. On becoming aware of the existence of an actual or
potential conflict of interest impacting themselves or any person
closely associated with them, the Directors are required to provide
details to the Board for consideration and, if appropriate, its
authorisation. If a conflict is deemed to exist, the relevant Director
will excuse themselves from consideration for discussions relating
to that conflict. Directors have a continuing duty to update any
changes to these conflicts.
Related party transactions
Internal controls are in place to ensure that any related party
transactions involving Directors, or their closely associated
persons, are conducted on an arm’s length basis and are
properly recorded and disclosed where appropriate.
Directors’ service agreements and letters of appointment
Details of the Executive Directors’ service agreements and
Non-Executive Directors’ letters of appointment are available
in the Remuneration report on page 154.
Relating to the Company’s share capital
Share capital
Details of the Company’s issued share capital are set out in note
23 to the financial statements on page 214. As at 31 March 2022,
this comprised a single class of ordinary share carrying the right
to one vote at general meetings of the Company. Holders of
ordinary shares are entitled to attend and speak at general
meetings of the Company, to appoint one or more proxies and,
if they are corporations, corporate representatives to attend
general meetings and to exercise voting rights. The Articles
provide a deadline for submission of proxy forms of not earlier
than 48 hours before the time appointed for the holding of the
meeting or adjourned meeting. However, when calculating the
48-hour period, the Directors can decide not to take account of
any part of a day that is not a working day.
Holders of ordinary shares may receive a dividend, if declared,
and may share in the assets of the Company on its liquidation.
Holders of ordinary shares are entitled to receive the Company’s
Annual Report and Accounts.
Subject to meeting certain thresholds, holders of ordinary
shares may requisition a general meeting of the Company
or the proposal of resolutions at AGMs.
Restrictions on transfer of securities
During FY22, the Company, IngreLux S.àr.l. and the Directors,
together with other pre-IPO shareholders (the ‘Minority
Shareholders’), were subject to restrictions on the issue, sale
and/or transfer, as applicable, of their respective holdings in
the Company’s issued share capital. Each had agreed that
they would not, without the prior written consent of the Joint
Global Co-ordinators (Morgan Stanley and Goldman Sachs
International) appointed during the IPO, issue, offer, sell or
contract to sell, or otherwise dispose of, directly or indirectly, or
announce an offer of any shares or enter into any transaction
with the same economic effect as any of the foregoing.
Pursuant to the Underwriting Agreement entered into during
the IPO, the above mentioned restrictions (subject to certain
exceptions) applied to the Company and IngreLux S.àr.l. for a
period of 180 days, and to the Directors for a period of 365 days,
from 3 February 2021 (being the date on which the Company’s
shares were admitted to the premium listing segment of the
Official List of the FCA and to the London Stock Exchange).
Additionally, pursuant to Deeds of Election entered into prior
to the IPO, these restrictions also applied to the Minority
Shareholders for a period of 365 days in respect of relevant
senior employees of the Group and two former senior
executives, and 180 days in respect of all other Minority
Shareholders. These restrictions lapsed on 3 February 2022
and 2 August 2021, respectively.
In connection with the IPO IngreLux S.àr.l. and certain pre-IPO
shareholders who are members of the Griggs family entered
into an Orderly Marketing Agreement (to which the Company
is not a party) regulating the disposal of shares by any of them,
such that any disposals of any of them following the IPO may
be coordinated and conducted in an orderly manner. This
agreement stipulates that, after the expiration of the restrictions
referred to above, following a disposal of shares by IngreLux
S.àr.l., the parties agree that they will be bound by a further
lock-up on identical terms to the equivalent lock-up terms in the
Underwriting Agreement (in the case of IngreLux S.àr.l.) and in
the SSE Deed (in the case of the relevant pre-IPO shareholders)
for a period of 90 calendar days from the date on which the
disposal completes.
In addition to the specific restrictions set out above which
expired during FY22, there are the following ongoing general
restrictions on the transfer of shares in the Company:
• certain restrictions apply which may from time to time
be imposed by legislation and regulations (for example,
legislation relating to insider dealing);
• pursuant to the Company’s securities dealing code, the
Directors and members of the leadership team require
permission to deal in the Company’s shares;
• restrictions apply where a member, or any other person
appearing to be interested in shares held by such member,
with an interest representing at least 0.25% in nominal value
of the issued shares of their class, has been served with a
disclosure notice under Section 793 of the Companies Act
2006 and has failed to provide the Company with information
concerning interests in those shares;
• the subscriber ordinary shares may not be transferred without
the prior written consent of the Directors;
• the Board may, in its absolute discretion, refuse to register
the transfer of any shares which are not fully paid, provided
that the refusal does not prevent dealings in shares in the
Company from taking place on an open and proper basis;
• the Board may also refuse to register a transfer in favour
of more than four transferees; and
• the Board may also refuse to register the transfer of an
uncertificated share in the circumstances set out in the
uncertificated securities rules (as defined in the Articles).
Major shareholders
Information provided to the Company by major shareholders
pursuant to the FCA’s Disclosure Guidance and Transparency
Rules (DTR) is published via a Regulatory Information Service
and is available on the Company’s website. As at 31 March 2022
the Company had received notification of the following interests
in voting rights pursuant to Chapter 5 of the DTR:
IngreLux S.àr.l.
10 January 2022
Date notified
% of voting
rights1
36.41%
GIC Private Limited
5 February 2021
4.2148%
BlackRock, Inc
25 June 2021
< 5%
1. Percentages are shown as a percentage of the Company’s total voting rights
as at the date the Company was notified of the change in holding.
No changes to the positions set out above and no new positions
were disclosed to the Company between 31 March 2022 and the
publication of this Annual Report.
Relating to the Company
Profit and dividends
The profit for the financial year, after taxation, amounts to
£181.2m. An interim dividend of 1.22p per ordinary share was
announced on 9 December 2021 and paid in February 2022 in
relation to the period under review and the Directors intend to
propose the Company pay a final dividend for the year ending
31 March 2022 of 4.28p per ordinary share.
DR. MARTENS PLC ANNUAL REPORT 2022
163
GOVERNANCE
Directors’ report
continued
Disclosures required under the UK Listing Rules
Listing Rule
Detail
Page reference(s)
9.8.4R (1-2)
(5-13)
9.8.4R (4)
Not applicable
N/A
Long-term
incentive
schemes
150 to 161
9.8.4R (14)
(A-D)
Agreements
with controlling
shareholder
Set out in the Directors’ report
in the sections entitled
‘Relationship agreement with
controlling shareholder’, page
165, and ‘Additional statement
of compliance with UK Listing
Rule 9.8.4 (14)’, below.
Additional statement of compliance with UK Listing Rule
9.8.4 (14)
Since the Company’s admission to listing, it has complied with
the independence provisions contained in UK Listing Rule
9.2.2ADR(1). So far as the Company is aware, IngreLux S.àr.l.
and its associates have also complied with these provisions.
Subsidiaries and principal activities
The Company is the holding company of the Dr. Martens Group
of companies (the ‘Group’), the principal activities of which are
described in this Annual Report. The Group’s subsidiaries and
their locations are set out in note 12 on page 232 of the
financial statements.
Employment policies
The Company has in place a number of policies covering
important issues including diversity, equity and inclusion, equal
opportunities and wellbeing. We are committed to creating an
environment where our people can all be proud to work and,
to do this, we are an equal opportunity employer. All qualified
applicants will receive consideration for employment without
regard to race, colour, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability
or age and we take all reasonable steps to ensure equality of
opportunity in recruitment, training, development and conditions
of work. Persons with disabilities and/or health conditions are
given full and fair consideration for available roles, having
regard for their particular aptitudes and abilities, and we are
committed to providing reasonable accommodations for qualified
individuals with disabilities throughout our job application
process. Employees who become disabled during their career at
Dr. Martens will be retained in employment wherever possible
and the Company will support them in their rehabilitation in the
workplace and provide any training or retraining where needed.
Employee involvement
Clear and open communication with our people is fundamentally
important to our culture and to securing our long-term success.
We ensure our people across all the regions in which we operate
globally are kept well informed of our performance and strategy
and any significant events or developments impacting the
business. Detailed information about how we involve our people
at Dr. Martens can be found in the Sustainability report, the
Employee Engagement section of the Governance report
(which details the work of Robyn Perriss as our Employee
Representative Non-Executive Director) and the wider Strategic
report, specifically on pages 80 to 86, 124 to 127 and 22 to 27.
164
DR. MARTENS PLC ANNUAL REPORT 2022
Political donations
The Company did not make any political donations or incur any
political expenditure during the year ended 31 March 2022.
External auditor
Resolutions proposing to appoint Pricewaterhouse Coopers LLP
as auditor of the Company and to authorise the Audit and Risk
Committee to determine its remuneration will be proposed for
shareholder approval at the upcoming AGM in July.
Events after the balance sheet date
There have been no balance sheet events since the year ended
31 March 2022.
Agreements with controlling shareholder
Set out in the Directors’ report in the sections entitled
‘Relationship agreement with controlling shareholder’ on page
165, and ‘Additional statement of compliance with UK Listing
Rule 9.8.4 (14)’, left.
Change of control
The Company does not have any agreements with Directors
or employees that would provide for compensation for loss
of office or employment resulting from a takeover.
Details of the significant agreements to which the Company is
party that take effect, alter or terminate upon a change of control
of the Company following a takeover bid are set out below:
Share plans: The Company’s share plans contain specific
provisions relating to change of control. Outstanding awards and
options will normally automatically vest and become exercisable
or payable on or following a change of control arising as a result
of a general offer to acquire the whole of the Company’s issued
share capital or a court sanctioned compromise or arrangement
under Section 899 of the Companies Act 2006, subject to the
relevant performance conditions being met at that time.
Bank loan facilities: The Senior Facilities Agreement dated 27
January 2021 between the Group and various banks, pursuant to
which the Group has access to: (i) a €337.5m term loan facility;
and (ii) a £200m multi-currency revolving credit facility, contains
provisions that, in the event of the occurrence of a change of
control event, the banks shall have 15 business days to exercise
an individual right: (i) to cancel all undrawn commitments on five
business days’ notice; and (ii) on 60 days’ notice to require that
all outstanding participations in utilisations are repaid with
accrued interest and any other relevant amounts accrued.
Relationship agreement: Details of the relationship agreement
with IngreLux S.àr.l. are set out in the relevant section of this
Directors’ report on the next page. The relationship agreement
ceases to apply if the Company’s shares cease to be listed on the
premium listing segment of the Official List and traded on the
London Stock Exchange’s main market for listed securities, or if
the holding of IngreLux S.àr.l. (together with any of its associates)
ceases to control or to be entitled to control the exercise of, in
aggregate, 10% or more of the votes able to be cast on all or
substantially all matters at general meetings of the Company.
Modern Slavery Statement
The Company’s Modern Slavery Statement is reviewed and
approved by the Board annually and published on our corporate
website, in line with Section 54(1) of the Modern Slavery Act
2015. The statement covers the activities of the Company and
its subsidiaries and details policies, processes and actions we
have taken to ensure that slavery and human trafficking are not
taking place in our supply chains or any part of our business.
More information on our statement can be found on our website.
Relationship agreement with controlling shareholder
The Company’s largest and, for the purposes of the Listing Rules,
controlling shareholder is IngreLux S.àr.l., which owns 36.99%
of the issued share capital of Dr. Martens plc. IngreLux S.àr.l. is
wholly owned by funds advised by Permira Advisers LLP, a global
investment firm. In accordance with the UK Listing Rules, the
Company and IngreLux S.àr.l. have entered into a relationship
agreement (the ‘Relationship Agreement’) to ensure that:
1. the Group can carry on an independent business as its
main activity;
2. any transactions and arrangements between the Group and
IngreLux S.àr.l. (and/or any of its associates) are at arm’s
length and conducted on normal commercial terms;
3. neither IngreLux S.àr.l. nor any of its associates will take any
action that would have the effect of preventing the Company
from complying with its obligations under the Listing Rules;
4. neither IngreLux S.àr.l. nor any of its associates will propose
or procure the proposal of a shareholder resolution which is
intended or appears to be intended to circumvent the proper
application of the Listing Rules; and
The Relationship Agreement also provides for the Company to
provide, subject to certain limitations and exceptions, reasonable
cooperation and assistance to IngreLux S.àr.l. in the event of a
sale of shares by IngreLux S.àr.l., and that IngreLux S.àr.l. will
ensure that any such secondary sales of shares in the Company
are conducted in an orderly manner.
The Directors believe that the terms of the Relationship
Agreement enable the Group to carry on its business
independently of IngreLux S.àr.l. The Relationship Agreement
will continue for so long as:
1. the Company’s shares are listed on the premium listing
segment of the Official List and traded on the London Stock
Exchange’s Main Market for listed securities; and
2. IngreLux S.àr.l. (together with any of its associates) controls
or is entitled to control the exercise of in aggregate 10% or
more of the votes able to be cast on all or substantially all
matters at general meetings of the Company.
While IngreLux S.àr.l., on its own or together with any person
with whom it is acting in concert, holds 30% or more of the
votes able to be cast on all or substantially all matters at general
meetings of the Company, it is considered a ‘controlling
shareholder’ for the purposes of the Listing Rules. Whilst
IngreLux S.àr.l. remains a controlling shareholder, certain
resolutions, such as resolutions relating to the election of
Independent Directors or the cancellation of the Company’s
listing, will, in order to be passed, need to be approved by both:
1. a majority of shareholders voting on the resolution; and
2. a majority of shareholders voting on the resolution excluding
5. at all times a majority of the Directors of the Company shall
IngreLux S.àr.l.
be independent of IngreLux S.àr.l.
Pursuant to the Relationship Agreement, IngreLux S.àr.l. is also
entitled to appoint one Non-Executive Director to the Board
and nominate that individual to be a member of the Company’s
Nomination Committee for so long as it (together with any of
its associates) controls or is entitled to control the exercise of
in aggregate 10% or more of the votes able to be cast on all or
substantially all matters at general meetings of the Company.
IngreLux S.àr.l.’s first appointed representative is Tara Alhadeff,
whose biography can be found on page 117), and it will consult in
advance with the Chair of the Nomination Committee regarding
the identity of any person proposed to be nominated as a
Non-Executive Director in the future.
Pursuant to the Relationship Agreement, IngreLux S.àr.l. has
certain information rights for the purposes of its accounting,
tax or other regulatory requirements. In addition, the Company
may request that Permira Advisers LLP provides it with advisory
services. IngreLux S.àr.l. has undertaken to keep information
it receives on the Group confidential and in accordance with
applicable law.
Directors’ statement of disclosure of information
to the auditor
Each of the persons who is a Director at the date of approval
of this Annual Report confirms that:
• so far as the Director is aware, there is no relevant audit
information of which the Company’s auditor is unaware; and
• the Director has taken all the steps that he/she ought to
have taken as a Director in order to make himself/herself
aware of any relevant audit information and to establish
that the Company’s auditor is aware of that information.
This confirmation is given and should be interpreted in accordance
with the provisions of Section 418 of the Companies Act 2006.
Annual General Meeting
The Company’s AGM will be held at 28 Jamestown Road,
Camden NW1 7BY, on Thursday 14 July 2022 at 9.30am.
The Notice of Meeting, together with explanatory notes and
guidance on voting and arrangements for the day, is contained
within this Annual Report and can be found on pages 233 to 241.
DR. MARTENS PLC ANNUAL REPORT 2022
165
GOVERNANCEResponsibility statement of the Directors in respect
of the Annual Report
We confirm that, to the best of our knowledge:
• the Group financial statements, prepared in accordance with
the applicable set of accounting standards, give a true and
fair view of the assets, liabilities, financial position and profit
or loss of the Company and the undertakings included in the
consolidation taken as a whole;
• the Directors’ report includes a fair review of the development
and performance of the business and the position of the
Company and the undertakings included in the consolidation
taken as a whole, together with a description of the principal
risks and uncertainties that they face; and
• the Annual Report, taken as a whole, is fair, balanced and
understandable, and provides the necessary information for
shareholders to assess the Group’s position, performance,
business model and strategy.
This responsibility statement was approved by the Board of
Directors on 31 May 2022 and is signed on its behalf by:
EMILY REICHWALD
GENERAL COUNSEL AND COMPANY SECRETARY
31 May 2022
Dr. Martens plc
Company number: 12960219
Directors’ report
continued
Statement of Directors’ responsibilities
Statement of Directors’ responsibilities in respect of the
Annual Report, the Strategic report, the Directors’ report
and the financial statements
The Directors are responsible for preparing the Annual Report,
the Remuneration report and policy and the financial statements
in accordance with applicable law and regulations.
Company law requires the Directors to prepare financial
statements for each financial year. The consolidated financial
statements of the Group have been prepared in accordance
with UK adopted International Accounting Standards in
conformity with the requirements of the Companies Act 2006.
The Company financial statements have been prepared on a
going concern basis under the historical cost convention and in
accordance with United Kingdom Accounting Standards,
including FRS 102 ‘The Financial Reporting Standard applicable
in the UK and Republic of Ireland’ (United Kingdom Generally
Accepted Accounting Practice) and in conformity with the
requirements of the Companies Act 2006.
Under company law the Directors must not approve the
accounts unless they are satisfied that they give a true and
fair view of the state of affairs of the Company and of the
profit or loss of the Company for that period.
In preparing these financial statements, the Directors are
required to:
• select suitable accounting policies and then apply them
consistently;
• make judgements and accounting estimates that are
reasonable and prudent;
• state whether applicable UK adopted IFRS and applicable UK
Accounting Standards (including FRS 102) have been followed,
subject to any material departures disclosed and explained in
the Group and Parent Company financial statements
respectively;
• prepare the financial statements on a going concern basis
unless it is inappropriate to presume that the Company will
continue in business.
The Directors are responsible for keeping adequate accounting
records that are sufficient to show and explain the Company’s
transactions and disclose, at any time and with reasonable
accuracy, the financial position of the Company and the Group
and to enable them to ensure that the financial statements and
the Remuneration report comply with the Companies Act 2006
and, as regards the Group financial statements, Article 4 of the
IAS Regulation. They are also responsible for safeguarding the
assets of the Group and the Company and hence for taking
reasonable steps for the prevention and detection of fraud and
other irregularities.
The Directors are responsible for the maintenance and integrity
of the corporate and financial information on the Company’s
website. Legislation in the UK governing the preparation and
dissemination of financial statements may differ from legislation
in other jurisdictions.
166
DR. MARTENS PLC ANNUAL REPORT 2022
CONTENTS
Independent Auditor’s report
Consolidated Statement
of Profit or Loss
Consolidated Statement
of Comprehensive Income
Consolidated Balance Sheet
Consolidated Statement
of Changes in Equity
Consolidated Statement
of Cash Flows
Consolidated Non-GAAP
Statement of Cash Flows
Notes to the Consolidated
Financial Statements
168
177
178
179
180
181
182
183
INANCIAL
STATEMENTS
DR. MARTENS PLC ANNUAL REPORT 2022
167
FINANCIAL STATEMENTSIndependent Auditor’s report
to the members of Dr. Martens plc
Opinion
In our opinion:
• Dr. Martens plc’s Group financial statements and Parent Company financial statements (the “financial statements”) give a true and
fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 March 2022 and of the Group’s profit for the year
then ended;
• the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
• the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted
Accounting Practice; and
• the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Dr. Martens plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year
ended 31 March 2022 which comprise:
Group
Consolidated Statement of Profit or Loss
for the year then ended
Parent Company
Balance Sheet as at 31 March 2022
Consolidated Balance Sheet as at 31 March 2022
Statement of Changes in Equity for the year then ended
Consolidated Statement of Comprehensive Income
for the year then ended
Related notes 1 to 12 to the financial statements including
a summary of significant accounting policies
Consolidated Statement of Changes in Equity
for the year then ended
Consolidated Statement of Cash Flows for the year then ended
Consolidated Non-GAAP Statement of Cash Flows and Related
notes 1 to 30 to the financial statements, including a summary
of significant accounting policies
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and
UK adopted International Accounting Standards. The financial reporting framework that has been applied in the preparation of the
Parent Company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 102 “The Financial
Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our
report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We are independent of the Group and Parent in accordance with the ethical requirements that are relevant to our audit of the
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled
our other ethical responsibilities in accordance with these requirements.
The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Parent Company and we
remain independent of the Group and the Parent Company in conducting the audit.
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DR. MARTENS PLC ANNUAL REPORT 2022
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and Parent
Company’s ability to continue to adopt the going concern basis of accounting included:
• We assessed the risk around going concern at the planning and year end phases of the audit;
• In conjunction with our walkthrough of the Group’s financial statement close process, we confirmed our understanding of
management’s going concern assessment process and engaged with management early to understand and assess the key
assumptions made in their assessment;
• Obtaining management’s going concern models which included a base case, and severe but plausible downside cash flow scenario
covering the going concern assessment period. These forecasts include an assessment of available debt facilities, the adequacy of
liquidity headroom and EBITDA headroom related to compliance with debt covenants as well as understanding how the impact of
Covid-19, supply chain constraints and macro-economic changes had been reflected in the forecasts. In addition to the severe but
plausible scenario, management prepared a reverse stress test scenario;
• Considering the downside scenarios identified by management, independently assessing whether there are any other scenarios
which should be considered, and assessing the quantum of the impact on the available cashflows of the downside scenario in the
going concern period;
• We agreed the 31 March 2022 cash balances included in the going concern assessment to the Group’s year end cash balances;
• We assessed the reasonableness of the cashflow forecasts included in the going concern assessment by analysing management’s
historical forecasting accuracy and understanding how the potential impact of principal risks such as COVID-19 and the current
geopolitical matters have been reflected in the forecasts;
• We evaluated the key assumptions by searching for contrary evidence to challenge these assumptions, including third party sector
forecasts and analyst expectations. Further, we ensured these assumptions were consistent with the five-year plan approved by Dr.
Marten’s Board;
• We also challenged management’s assumptions within the cash flow forecasts in relation to the growth assumptions in wholesale
and ecommerce as well as the extent to which retail trading would continue to recover to pre-Covid-19 levels. Due to uncertainty in
the wider retail and economic markets post Covid-19 and the current macro-economic conditions in the core markets the Group
operate we have anchored our work to focus on further sensitivities to the severe but plausible scenario and whether the reverse
stress test is considered remote;
• Assessing the adequacy of the going concern assessment period until 30 September 2023, considering whether any events of
conditions foreseeable after the period indicated a longer review period would be appropriate;
• Checking the arithmetical accuracy of the cash flow forecast models and assessing the Group’s historical forecasting accuracy;
• Comparing management’s forecasts to actual results through the subsequent events period and performing inquiries to the date
of this report;
• Confirm our understanding of the facility agreements, understood the terms and conditions including those related to covenant
test ratio requirements and checked the calculation of headroom in respect of the financial covenant test ratios; Assessing the
Group’s forecast banking covenant compliance;
• Assessing if the going concern disclosures in the financial statements are appropriate and in accordance with the revised ISA UK
570 going concern standard.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that,
individually or collectively, may cast significant doubt on the Group and Parent Company’s ability to continue as a going concern
for a period up to 30 September 2023.
In relation to the Group and Parent Company’s reporting on how they have applied the UK Corporate Governance Code, we have
nothing material to add or draw attention to in relation to the Directors’ statement in the financial statements about whether the
directors considered it appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the
Group’s ability to continue as a going concern.
DR. MARTENS PLC ANNUAL REPORT 2022
169
FINANCIAL STATEMENTSIndependent Auditor’s report
to the members of Dr. Martens plc continued
Overview of our audit approach
Audit scope
• We performed an audit of the complete financial information of seven components and audit procedures on
specific balances for a further seven components.
• The components where we performed full or specific audit procedures accounted for 98.7% of Profit before
tax, 99.5% of Revenue and 98.1% of Total assets.
Key audit matters
• Revenue recognition including the risk of management override.
• Valuation of inventory provisioning.
Materiality
• Overall Group materiality of £10.7m which represents 5% of profit before tax.
An overview of the scope of the Parent Company and Group audits
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope
for each company within the Group. Taken together, this enables us to form an opinion on the Consolidated Financial Statements. We
take into account size, risk profile, the organisation of the Group and effectiveness of Group-wide controls, changes in the business
environment and other factors such as recent internal audit results when assessing the level of work to be performed at each company.
In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative
coverage of significant accounts in the financial statements, of the 26 reporting components of the Group, we selected 14
components covering entities within UK, the USA, China, Japan, South Korea, Hong Kong, France, Netherlands, Belgium and
Germany, which represent the principal business units within the Group.
Of the 14 components selected, we performed an audit of the complete financial information of seven components (“full scope
components”) which were selected based on their size or risk characteristics. For the remaining seven components (“specific scope
components”), we performed audit procedures on specific accounts within that component that we considered had the potential for the
greatest impact on the significant accounts in the financial statements either because of the size of these accounts or their risk profile.
The reporting components where we performed audit procedures accounted for 98.7% (2021: 93.7%) of the Group’s profit before
tax, 99.5% (2021: 99.6%) of the Group’s revenue and 98.1% (2021: 98.4%) of the Group’s total assets. For the current year, the full
scope components contributed 95.9% (2021: 86.0%) of the Group’s profit before tax, 92.6% (2021: 89.1%) of the Group’s revenue
and 89.4% (2021: 83.6%) of the Group’s total assets. The specific scope component contributed 2.8% (2021: 7.7%) of the Group’s
profit before tax, 6.9% (2021: 11.9%) of the Group’s revenue and 8.7% (2021: 14.8%) of the Group’s total assets. The audit scope of
these components may not have included testing of all significant accounts of the component but will have contributed to the
coverage of significant accounts tested for the Group.
Of the remaining 12 components that together represent 1.3% of the Group’s profit before tax, none are individually greater than
0.6% of the Group’s profit before tax. For these components, we performed other procedures, including analytical review testing
of consolidation journals and intercompany eliminations and foreign currency translation recalculation to respond to any potential
risks of material misstatement to the Group financial statements.
The charts below illustrate the coverage obtained from the work performed by our audit teams.
Profit before tax
Revenue
Total assets
98.7% Full and specific scope audits
1.3% Other procedures
99.5% Full and specific scope audits
0.5% Other procedures
98.1% Full and specific scope audits
1.9% Other procedures
170
DR. MARTENS PLC ANNUAL REPORT 2022
Changes from the prior year
Scoping arrangements have changed since the prior year. Two new full scope locations for FY22 were added due to one new entity
being established in People’s Republic of China as well as the Group debt company which was elevated to full scope.
Involvement with component teams
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the
components by us, as the primary audit engagement team, or by component auditors from other EY global network firms operating
under our instruction. Of the seven full scope components, audit procedures were performed on three of these directly by the
primary audit team; the rest were performed by component audit teams except for certain central balances and risk areas which
were covered directly by the primary audit team. For the seven specific scope components, where the work was performed by
component auditors, we determined the appropriate level of involvement to enable us to determine that sufficient audit evidence
had been obtained as a basis for our opinion on the Group as a whole.
The primary team carried out a site visit to the US component in May 2022 and the Americas regional close meeting was attended in
person by a member of the primary team. Given the continued travel restrictions we have been unable to perform physical site visits
to APAC sites. The EMEA component audits are completed by the primary team as majority of the finance function is based in the UK.
For all locations, the primary team interacted on a weekly or bi-weekly basis with all components, via pre-scheduled conference calls,
during the audit fieldwork. This was supported through the use of EY software collaboration platforms for the secure and timely
delivery of requested audit evidence. In addition, we reviewed key working papers, either by arranging virtual conference calls with
the respective component teams or by obtaining direct access to their audit files. Furthermore, we were responsible for the scope
and direction of the audit process. Lastly, we attended all closing meetings of the component teams with management. This,
together with the additional procedures performed at Group level, gave us appropriate evidence for our opinion on the Group
financial statements. Despite restrictions, we were still able to physically attend and observe inventory counts performed by the
entity across the majority of scoped locations. For locations in Hong Kong and China where we were not able to attend counts, we
performed alternative procedures for inventory existence including virtual counts.
Climate change
There has been increasing interest from stakeholders as to how climate change will impact the Group. The Group has determined that
the most significant future impact from climate change on their operations is expected to be from transitional policy and market risks.
These are explained on pages 90 to 96 in the required Task Force for Climate-related Financial Disclosures and on page 90 in the
principal risks and uncertainties, which form part of the “Other information,” rather than the audited financial statements. Our
procedures on these disclosures therefore consisted solely of considering whether they are materially inconsistent with the financial
statements or our knowledge obtained in the course of the audit or otherwise appear to be materially misstated.
As explained in Basis of preparation note, the key areas of the financial statements that may be impacted by climate change have
been described and the Group concluded there is no material financial statement impact from climate change. Governmental and
societal responses to climate change risks are still developing, and are interdependent upon each other, and consequently financial
statements cannot capture all possible future outcomes as these are not yet known. The degree of certainty of these changes may
also mean that they cannot be taken into account when determining asset and liability valuations and the timing of future cash flows
under the requirements of UK-adopted International Accounting Standards.
Our audit effort in considering climate change was focused on considering that the effects of material climate risks disclosed in the
TCFD report on pages 90 to 96 have been appropriately reflected in asset values and associated disclosures where values are
determined through modelling future cash flows, this primarily being impairment assessments. We also challenged the Directors’
considerations of climate change in their assessment of going concern and viability and associated disclosures.
Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation
of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our
audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.
DR. MARTENS PLC ANNUAL REPORT 2022
171
FINANCIAL STATEMENTSKey observations
communicated to
the Audit and Risk Committee
Based on our audit
procedures we concluded
that revenue, and
adjustments to revenue,
are appropriately
recognised and recorded.
Independent Auditor’s report
to the members of Dr. Martens plc continued
Key audit matters continued
Risk
Our response to the risk
Revenue recognition including
the risk of management
override (2022 £908.3m,
2021 £773.0m).
Refer to the Audit and Risk
Committee Report (page 142);
Accounting policies (page 186);
and Note 3 of the Consolidated
Financial Statements (page 195).
Our assessment is that the
revenue transactions, for retail
and ecommerce revenue, are
high volume low value, non
complex, with no judgement
applied over the amount recorded
for the transactions. We consider
there is a risk for overstatement
of revenue through either the
understatement of the returns
provision or other manual top
side journals processed by
management throughout the
year. Around year end there
is a further risk in relation to
revenue cut off.
For wholesale we consider there
is a risk for overstatement of
revenue through understatement
of judgemental provisions which
are netted off this revenue
stream namely for promotional
agreements with distributors,
returns and rebates. At year end
there is a further risk in relation
to revenue cut off. The above risk
regarding manual top side
journals is also applicable.
We performed full and specific scope audit procedures over this risk
area in 14 locations, which covered 99.5% of Group reported revenue.
Our procedures were designed to corroborate our assessment that
revenue should be correlated closely to cash banked (for all three
revenue streams) and to identify the manual adjustments that are
made to revenue for further testing.
Applicable to all channels; wholesale, ecommerce and retail:
• We updated our understanding of the revenue processes and tested
whether the Group’s revenue recognition policy by channel is in line with
the criteria set out in IFRS 15: Revenue from Contracts with Customers.
For revenue in each full and specific scope audit location:
• We performed walkthroughs of significant classes of revenue
transactions to understand significant processes and identify
and assess the design effectiveness of key controls.
• We used data analytics tools to perform a correlation analysis to
identify those revenue journals for which the corresponding entry
was not to cash. These entries included VAT, rebates, promotional
agreements and returns obtaining corroborating evidence for
such entries.
• We also verified the underlying data driving our correlation analysis
by tracing a sample of cash transactions, selected at random
throughout the year, to bank statements to verify the cash entries
represent real cash receipts.
• We performed detailed substantive testing on the calculation of
the returns provision to determine whether it was appropriate.
We verified the appropriateness of provisions by analysing returns
incurred post year-end to ensure that the returns provision is
complete. We further also considered the uncertainty caused by the
ongoing Covid-19 pandemic and supply chain delays on this provision.
• We obtained a complete list of manual revenue transactions recognised
in the year. We tested any material or unusual manual transactions by
obtaining an explanation from appropriate management and
corroborated these to third party supporting evidence.
• We performed cut-off testing around year-end to ensure revenue
is recognised in the correct period.
Contract review for promotional agreement and rebates:
• We tested whether revenue is recognised in accordance with the
contract terms and conditions.
• We tested the completeness of a sample of contracts by enquiring
with finance and sales teams for any additional arrangements or
amendments to terms, inspecting meeting minutes to identify if any
additional contracts exist, and verifying that the contracts are in date
and cover the financial statement period.
• We performed detailed review and testing of a sample of the
adjustments posted to revenue in relation to promotional agreements
and settlement discount arrangements with customers.
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DR. MARTENS PLC ANNUAL REPORT 2022
Key observations
communicated to
the Audit and Risk Committee
Based on our audit
procedures we were
satisfied with the
judgements taken by
management and that
the resulting inventory
provision is appropriate.
Risk
Our response to the risk
We performed full and specific scope audit procedures over this risk
area in five locations plus EMEA, which covered 100% of Group
inventory provision.
We updated our understanding of the inventory provisioning process in
each of the above locations assessing the conformity to Group policy.
We also understood local provisions made outside of Group policy for
appropriateness.
Procedures:
• We re-computed the provision calculations and inputs to check for
completeness and accuracy; including testing inventory classification
within the provision workings.
• We challenged and validated the key assumptions applied by
management in estimating the provision with particular focus on
historic sell through data of aged/ provided for items in the prior year
using data analytics.
• We performed sensitivity analysis to assess the significance and risk
of changed assumptions on the provision. This included consideration
of the possible impact of macro-economic matters like impact to
consumer spending and sell through rates. We performed enquiries
across the business and observed the inventory counts with
particular focus on verifying the obsolete inventory and aged
inventory which had indicators that a provision may be required and
we traced back into the provision.
• We challenged and corroborated to supporting documentation any
large releases from the provision to appropriate supporting documents.
• We discussed the adequacy of the provision with management in
each region, understood the ageing profile of inventory at year
end and challenged the completeness of the provision in light the
prevailing economic environment and post year-end utilisation.
• We reviewed disclosures in the financial statements for
appropriateness, including the presentation of any releases in the
financial statements.
Valuation of inventory
Provision (Inventory as at
2022 £123.0m, Inventory
provision of £3.1m Inventory
as at 2021 £101.5m Inventory
provision of £3.9m).
Refer to the Audit and Risk
Committee Report (page 142);
Accounting policies (page 191
and 194); and Note 14 of the
Consolidated Financial
Statements (page 205).
The Group sells an array of
footwear options and is subject to
changing consumer demands and
fashion trends, increasing the
level of judgement involved in
estimating inventory provisions.
Heightened demand following
the recovery from COVID-19 in
key territories increased the
need for higher gross inventory
than at the prior year end.
Early 2022 supply chain issues
increased sell through of
obsolete stock leading to a
reduced provision as a
percentage of gross inventory.
We consider both finished goods
and raw materials as part of our
risk area. Judgement is required
to assess the appropriate level of
provisioning for items that may
be sold below cost or will be
written off in the next 12 months.
The judgement relates to
management’s expectations for
future sales based on current
forecasts, and its intentions with
respect to alternative exit routes
for inventory which attract
different provisioning rates.
In the prior year, our auditor’s report included a key audit matter in relation to the Initial Public Offering and related accounting
within exceptional items which is not applicable to FY22.
DR. MARTENS PLC ANNUAL REPORT 2022
173
FINANCIAL STATEMENTSIndependent Auditor’s report
to the members of Dr. Martens plc continued
Our application of materiality
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the
audit and in forming our audit opinion.
Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence
the economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and
extent of our audit procedures.
We determined materiality for the Group to be £10.7 million (2021: £7.6 million), which is 5% (2021: 5%) of profit before tax. We
believe that profit before tax provides us with a measure which aligns to the users of the financial statements given the focus on
profit and results. In prior year we utilised adjusted profit before tax to as they key measure for users of the financial statements
following the IPO in January 2021.
We determined materiality for the Parent Company to be £7.2 million (2021: £8.8million), which is 0.5% (2021: 0.5%) of total assets.
Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low
level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.
On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was
that performance materiality was 50% (2021: 50%) of our planning materiality, namely £5.3m (2021: £3.8m).
Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken
based on a percentage of total performance materiality. The performance materiality set for each component is based on the relative
scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current
year, the range of performance materiality allocated to components was £3.5m to £1.0m (2021: £3.5m to £0.6m).
Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.
We agreed with the Audit and Risk Committee that we would report to them all uncorrected audit differences in excess of £0.5m
(2021: £0.3m), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted
reporting on qualitative grounds.
We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light
of other relevant qualitative considerations in forming our opinion.
Other information
The other information comprises the information included in the Annual Report set out on pages 233 to 250, including Notice of
Annual General Meeting 2022, Five-year financial summary (unaudited), First Half/Second Half Analysis, Glossary, Shareholder
information and Company information, other than the financial statements and our auditor’s report thereon. The Directors are
responsible for the other information contained within the Annual Report.
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in
this report, we do not express any form of assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated.
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives
rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that
there is a material misstatement of the other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the Directors’ Remuneration report to be audited has been properly prepared in accordance with the
Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
• the information given in the Strategic report and the Directors’ report for the financial year for which the financial statements
are prepared is consistent with the financial statements; and
• the Strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.
174
DR. MARTENS PLC ANNUAL REPORT 2022
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course
of the audit, we have not identified material misstatements in the Strategic report or the Directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report
to you if, in our opinion:
• adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been
received from branches not visited by us; or
• the Parent Company financial statements and the part of the Directors’ Remuneration report to be audited are not in agreement
with the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Corporate Governance Statement
We have reviewed the Directors’ statement in relation to going concern, longer-term viability and that part of the Corporate
Governance Statement relating to the Group and company’s compliance with the provisions of the UK Corporate Governance Code
specified for our review by the Listing Rules.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
• Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material
uncertainties identified set out on page 105;
• Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the period
is appropriate set out on pages 104 and 105;
• Director’s statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meets
its liabilities set out on pages 104 and 105;
• Directors’ statement on fair, balanced and understandable set out on page 166;
• Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 98;
• The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems
set out on page 146; and;
• The section describing the work of the Audit and Risk Committee set out on page 138 – 146.
Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement set out on page 166, the Directors are responsible for the
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as
the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement,
whether due to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group and Parent Company’s ability to
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no
realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue an Auditor’s report that includes our opinion. Reasonable assurance is a high
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they
could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
DR. MARTENS PLC ANNUAL REPORT 2022
175
FINANCIAL STATEMENTSIndependent Auditor’s report
to the members of Dr. Martens plc continued
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to
fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example,
forgery or intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting
irregularities, including fraud is detailed below.
However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the
company and management.
• We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the
most significant are those that relate to the reporting framework (IFRS, Companies Act 2006, the UK Corporate Governance Code,
and the Listing Rules of the UK Listing Authority) and the relevant tax compliance regulations in the jurisdictions in which
Dr. Martens plc operates. In addition, we concluded that there are certain significant laws and regulations that may have an effect
on the determination of the amounts and disclosures in the financial statements and those laws and regulations relating to health
and safety, employee matters, environmental, and bribery and corruption practices. Given the onset of the conflict in the Ukraine
prior to year-end, we considered the potential impact of the economic sanctions in relation to Russia had on Dr. Martens plc and
concluded on the compliance with these new regulations.
• We understood how Dr. Martens plc is complying with those frameworks by making enquiries of management, those responsible
for legal and compliance procedures and the Legal Counsel and Company Secretary. We corroborated our enquiries through our
review of Board minutes, and papers provided to the Audit and Risk Committee and noted that there was no contradictory
evidence. We also reviewed correspondence between the Group and various UK and overseas regulatory bodies.
• We considered performance targets and the market capitalisation of Dr. Martens plc and their influence on fraud risks. We
assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by
considering the controls that the Group has established to address risks identified by the entity, or that might otherwise seek to
prevent, deter or detect fraud. We also considered areas of significant judgement including complex transactions, performance
targets, economic or external pressures and the impact that these have on the control environment. We considered the risk of
fraud through management override of controls and, in response, we incorporated data analytics across manual journal entries
into our audit approach. These procedures also included testing manual journals and were designed to provide reasonable
assurance that the financial statements were free from fraud or error.
• Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. Our
procedures included a review of Board minutes to identify any non-compliance with laws and regulations, a review of the reporting
to the Audit and Risk Committee on compliance with regulations and enquiries of Legal Counsel and management. Where
instances of fraud are identified we involve specialists as appropriate to assist our review of internal investigations completed by
management. We additionally performed detailed testing of legal expenditure incurred in the period and noted that there was no
contradictory evidence. We communicated relevant items from these procedures to the relevant component teams who performed
sufficient and appropriate audit procedures on these areas, supplemented by audit procedures performed at the Group level.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Other matters we are required to address
• Following the recommendation from the Audit and Risk Committee we were reappointed by the Company on 1 June 2021 to audit
the financial statements for the year ending 31 March 2022.
We have been auditors of subsidiaries of the Group since the year ended 31 March 2005.
• The audit opinion is consistent with the additional report to the Audit and Risk Committee.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for
the opinions we have formed.
Julie Carlyle (Senior statutory auditor)
for and on behalf of Ernst & Young LLP,
Statutory Auditor
London
31 May 2022
176
DR. MARTENS PLC ANNUAL REPORT 2022
Consolidated Statement of Profit or Loss
for the year ended 31 March 2022
Revenue
Cost of sales
Gross profit
Selling and administrative expenses
Finance expense2
Profit before tax
EBITDA
Exceptional items
EBITDA (post exceptional items)
Depreciation, amortisation and foreign exchange gains
Finance expense2
Profit before tax
Tax expense
Profit for the year
Earnings per share
Basic
Diluted
Adjusted3 earnings per share
Basic
Diluted
Underlying4 earnings per share
Basic
Diluted
Notes
3
4
8
3
4
4
8
9
Total
FY22
£m
908.3
(329.5)
578.8
(349.5)
(15.0)
214.3
263.0
–
263.0
(33.7)
(15.0)
214.3
(33.1)
181.2
Total
FY211
£m
773.0
(302.5)
470.5
(359.2)
(41.6)
69.7
222.9
(80.5)
142.4
(31.1)
(41.6)
69.7
(35.0)
34.7
Notes
FY22
FY211
10
10
10
10
10
10
18.1p
18.1p
18.1p
18.1p
3.5p
3.5p
11.5p
11.5p
17.4p
17.4p
14.4p
14.4p
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based
software. This resulted in £nil impact on cash. See note 2.14 for further details.
2. Finance expense includes non-cash interest on preference shares of £nil (FY21: £28.5m) and on 28 January 2021 all preference shares were redeemed in full.
3. Adjusted earnings per share is calculated on adjusted profit after tax, being profit after tax before exceptional items.
4. Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.
The results for the years presented above are derived from continuing operations and are entirely attributable to the owners of the
Parent Company.
DR. MARTENS PLC ANNUAL REPORT 2022
177
FINANCIAL STATEMENTSConsolidated Statement of Comprehensive Income
for the year ended 31 March 2022
Profit for the year
Other comprehensive income/(expense)
Items that may subsequently be reclassified to profit or loss
Currency translation differences
Cash flow hedges
Notes
Total
FY22
£m
181.2
4.3
–
4.3
Total
FY211
£m
34.7
(7.4)
(1.6)
(9.0)
Total comprehensive income for the year
185.5
25.7
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
178
DR. MARTENS PLC ANNUAL REPORT 2022
Consolidated Balance Sheet
for the year ended 31 March 2022
Non-current assets
Intangible assets
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Pension fund surplus
Current assets
Inventories
Trade and other receivables
Income tax assets
Derivatives and other financial assets
Cash and cash equivalents
Total assets
Current liabilities
Trade and other payables
Borrowings – Lease liabilities
Derivatives and other financial liabilities
Income tax payable
Non-current liabilities
Borrowings – Bank2
Borrowings – Lease liabilities
Provisions
Total liabilities
Net assets
Equity attributable to the owners of the Parent
Share capital
Hedging reserve
Capital reserve – own shares
Capital redemption reserve
Merger reserve
Non-UK translation reserve
Retained earnings
Total equity
Notes
12
13
13
22
29
14
15
20
16
17
18
20
18
18
19
23
24
24
24
24
24
24
Total
FY22
£m
262.1
38.3
105.5
9.6
–
Total
FY211
£m
259.6
32.6
77.4
7.4
–
415.5
377.0
123.0
85.6
6.1
0.9
228.0
443.6
859.1
(134.7)
(19.8)
(0.5)
–
(155.0)
(280.9)
(93.1)
(1.9)
(375.9)
101.5
59.4
–
0.3
113.6
274.8
651.8
(133.0)
(18.2)
–
(1.1)
(152.3)
(281.6)
(66.6)
(1.6)
(349.8)
(530.9)
(502.1)
328.2
149.7
10.0
(0.1)
–
–
(1,400.0)
7.0
1,711.3
10.0
(0.1)
–
–
(1,400.0)
2.7
1,537.1
328.2
149.7
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Included in bank debt is £4.7m (FY21: £5.9m) of unamortised bank fees.
The notes on pages 183 to 223 are an integral part of these financial statements.
The financial statements were approved and authorised by the Board of Directors and signed on its behalf by:
KENNY WILSON
CHIEF EXECUTIVE OFFICER
31 May 2022
JON MORTIMORE
CHIEF FINANCIAL OFFICER
31 May 2022
DR. MARTENS PLC ANNUAL REPORT 2022
179
FINANCIAL STATEMENTS
Consolidated Statement of Changes in Equity
for the year ended 31 March 2022
At 1 April 2020
Comprehensive income
Profit for the year1
Other comprehensive expense
Total comprehensive income for the year1
Own shares and other equity
transactions
Share issues during the period
Own shares sold in the year
Shares issued
Share for share exchange
Capital reduction
Capital redemption reserve distributions
Share-based payments
At 31 March 20211
Comprehensive income
Profit for the year
Other comprehensive income
Total comprehensive income for the year
Dividends paid
Shares issued
Share-based payments
At 31 March 2022
Share
capital
£m
Hedging
reserve
£m
Notes
–
–
–
–
–
–
–
–
1,400.0
(1,390.0)
–
–
1.5
–
(1.6)
(1.6)
–
–
–
–
–
–
–
–
10.0
(0.1)
–
–
–
–
–
–
–
–
–
–
–
–
10.0
(0.1)
23
23
23
23
26
11
23
26
00
Capital
reserve
– own
shares
£m
–
–
–
–
(0.9)
0.3
0.6
–
–
–
–
–
–
–
–
–
–
–
–
–
Capital
redemption
reserve
£m
(165.8)
–
–
–
–
–
–
–
–
–
165.8
–
–
–
–
–
–
–
–
–
Merger
reserve
£m
Non-UK
translation
reserve
£m
Retained
earnings1,2
£m
Total
equity1
£m
–
–
–
–
–
–
–
–
(1,400.0)
–
–
–
10.1
224.7
70.5
–
(7.4)
(7.4)
–
–
–
–
–
–
–
–
34.7
–
34.7
1.2
3.6
34.7
(9.0)
25.7
0.3
3.9
37.2
37.8
–
–
1,390.0
(165.8)
11.5
–
–
–
–
11.5
(1,400.0)
2.7
1,537.1
149.7
–
–
–
–
–
–
–
4.3
4.3
–
–
–
181.2
–
181.2
4.3
181.2
185.5
(12.2)
(12.2)
–
5.2
–
5.2
(1,400.0)
7.0
1,711.3
328.2
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Included within retained earnings Dr. Martens plc (the Company) has distributable reserves of £1,389.8m (FY21: £1,385.0m).
The notes on pages 183 to 223 are an integral part of these financial statements.
180
DR. MARTENS PLC ANNUAL REPORT 2022
Consolidated Statement of Cash Flows
for the year ended 31 March 2022
Profit after taxation
Add back: income tax expense
Add back: finance expense
Add back: depreciation and amortisation
Add back: net foreign exchange rate gains
Add back: share-based payments
Add back: restricted cash
Increase in inventories
(Increase)/decrease in trade and other receivables
(Decrease)/increase in trade and other payables
Change in working capital
Cash flows from operating activities
Cash generated from operations
Taxation paid
Cash generated from operating activities
Cash flows from investing activities
Additions to intangible assets
Additions to property, plant and equipment
Cash used in investing activities
Cash flows from financing activities
Finance expense2
Payment of lease liabilities
Dividends paid
Proceeds from new bank borrowings
Net bank borrowings and facility repayments
Preference share repayments
Sale of shares from EBT
Cash used in financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange on cash held
Cash and cash equivalents at end of year
Notes
25,26
12
13
28
11
18
18
18
Total
FY22
£m
181.2
33.1
15.0
36.9
(3.2)
5.2
–
(18.3)
(23.3)
(1.0)
(42.6)
225.6
(41.2)
184.4
(9.5)
(15.5)
(25.0)
(10.8)
(24.0)
(12.2)
–
–
–
–
(47.0)
112.4
113.6
2.0
16
228.0
Total
FY211
£m
34.7
35.0
41.6
34.9
(3.8)
11.5
4.2
(18.1)
0.8
51.2
33.9
192.0
(33.1)
158.9
(6.9)
(10.4)
(17.3)
(12.8)
(23.8)
–
300.0
(92.7)
(341.4)
37.8
(132.9)
8.7
117.2
(12.3)
113.6
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based
software. This resulted in £nil impact on cash. See note 2.14 for further details.
2. Included in finance expense in FY21 are fees paid of £5.4m in relation to the new financing arrangements of £300.0m.
The notes on pages 183 to 223 are an integral part of these financial statements.
DR. MARTENS PLC ANNUAL REPORT 2022
181
FINANCIAL STATEMENTSConsolidated Non-GAAP Statement of Cash Flows
for the year ended 31 March 2022
EBITDA2
Change in net working capital
Share-based payments
Capital expenditure
Operating cash flow2
Net interest paid
Payment of lease liabilities
Taxation
Free cash flow2 before exceptional items
Proceeds from new bank borrowings
Exceptional items3
Preference shares redemption
Net bank borrowings and facility repayments
Dividends paid
Net cash flow
Opening cash
Net cash foreign exchange
Closing cash
Notes
Total
FY22
£m
Total
FY211
£m
3
263.0
222.9
(35.1)
5.2
(25.0)
208.1
(10.8)
(24.0)
(41.2)
132.1
–
(7.5)
–
–
(12.2)
112.4
113.6
2.0
228.0
27.8
0.7
(17.3)
234.1
(7.4)
(23.8)
(33.1)
169.8
300.0
(27.0)
(341.4)
(92.7)
–
8.7
117.2
(12.3)
113.6
28
18
4
18
18
11
16
16
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Alternative Performance Measures as defined in the Glossary on pages 247 and 248.
3. All exceptional items paid were in relation to the IPO and refinancing event.
182
DR. MARTENS PLC ANNUAL REPORT 2022
Notes to the Consolidated Financial Statements
for the year ended 31 March 2022
1. General information
Dr. Martens plc (the ‘Company’) is a public company incorporated in England and Wales under the Companies Act 2006. The
Company’s registered office is: 28 Jamestown Road, Camden, London NW1 7BY. The principal activity of the Company and its
subsidiaries (together referred to as the ‘Group’) is the design, development, procurement, marketing, selling and distribution
of footwear, under the Dr. Martens brand.
2. Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below. The policies have been
consistently applied to the periods presented, unless otherwise stated. Amounts are presented in GBP and to the nearest million
pounds (to one decimal place) unless otherwise noted.
2.1 Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with UK-adopted international accounting
standards. The Group’s consolidated financial statements have been prepared on a going concern basis under the historical cost
convention, except for derivative financial instruments and pension scheme assets that have been measured at fair value.
Certain amounts in the Statement of Profit or Loss and the Balance Sheet have been grouped together for clarity, with their
breakdown being shown in the notes to the financial statements. The distinction presented in the Balance Sheet between current
and non-current entries has been made on the basis of whether the assets and liabilities fall due within one year or more.
The Group reviewed its key metrics during the year and determined that operating profit did not meet the definition of a key metric
and references to this have been removed from the financial statements.
In preparing the Consolidated Financial Statements management has considered the impact of climate change, particularly in the
context of the financial statements as a whole, in addition to disclosures included in the Strategic Report this year. This included an
assessment of the impact on the carrying value of non-current assets and the impact on forecasts used in the impairment review
and the assessments of going concern and longer-term viability. These considerations did not have a material impact on the
financial reporting judgements and estimates, consistent with the assessment that climate change is an emerging risk and not
expected to have a significant impact on the Group’s going concern assessment to 30 September 2023 nor the viability of the Group
over the next three years.
2.2 Basis of consolidation
The consolidated financial statements comprise the financial statements of the Company and its subsidiaries as at 31 March 2022
and 31 March 2021. Control is achieved when the Group has rights to variable returns from its involvement with the investee and the
ability to use its power over the investee to affect the amount of the investor’s returns. Specifically, the Group controls an investee if,
and only if, the Group has:
• power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
• exposure, or rights, to variable returns from its involvement with the investee; and
• the ability to use its power over the investee to affect its returns.
Generally, there is a presumption that a majority of voting rights results in control. To support this presumption and when the
Group has less than a majority of the voting or similar rights of an investee, the Group considers all relevant facts and circumstances
in assessing whether it has power over an investee, including:
• the contractual arrangement(s) with the other vote holders of the investee;
• rights arising from other contractual arrangements; and
• the Group’s voting rights and potential voting rights.
The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or
more of the three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and
ceases when the Group loses control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed
of during the year are included in the consolidated financial statements from the date the Group gains control until the date the
Group ceases to control the subsidiary.
Profit or Loss and each component of Other Comprehensive Income are attributed to the equity holders of the parent of the Group
and to the non-controlling interests, even if this results in the non-controlling interests having a deficit balance. When necessary,
adjustments are made to the financial statements of subsidiaries to bring their accounting policies in line with the Group’s
accounting policies. All intra-group assets and liabilities, equity, income, expenses and cash flows relating to transactions between
members of the Group are eliminated in full on consolidation.
DR. MARTENS PLC ANNUAL REPORT 2022
183
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
2. Accounting policies continued
2.2 Basis of consolidation continued
A change in the ownership interest of a subsidiary, without a loss of control, is accounted for as an equity transaction.
If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling
interest and other components of equity, while any resultant gain or loss is recognised in profit or loss. Any investment retained
is recognised at fair value.
In the prior year, the Company acquired the entire shareholding of Doc Topco Limited by way of a share for share exchange. The
insertion of the Company on top of the existing Doc Topco Limited group does not constitute a business combination under IFRS 3
‘Business Combinations’ and instead has been accounted for as a common control transaction. Merger accounting has been used
to account for this transaction.
2.3 Adoption of new and revised standards
The Group has applied the following standards, amendments and interpretations for the first time for the annual reporting period
commencing 1 April 2021:
• Interest Rate Benchmark Reform – Phase 2 (Amendments to IFRS 9, IAS 39 and IFRS 7).
• Amendments to IFRS 16 Leasing – Covid-19 related rent concessions.
• An IFRS Interpretations Committee (IFRIC) agenda decision from March 2021 clarifying how configuration or customisation costs
in a cloud computing arrangement (Software-as-a-Service (SaaS)), should be accounted for.
For information on the restatement as a result of the IFRIC agenda decision from March 2021 refer to note 2.14. The other
amendments listed above did not have any impact on the amounts recognised in prior periods and are not expected to significantly
affect the current or future periods.
New standards and interpretations not yet applied
At the date of authorisation of these financial statements, there were no standards and interpretations relevant to the Group that
are in issue but not yet effective. Other standards and interpretations or amendments thereto which have been issued, but are not
yet effective, are not expected to have a material impact on the Group’s consolidated financial statements.
2.4 Non-UK currency
The consolidated financial statements are presented in GBP, which is the Group’s functional and presentational currency. The Group
includes non-UK entities whose functional currencies are not Sterling. On consolidation, the assets and liabilities of the Group
entities that have a functional currency different from the presentation currency are translated into GBP at the closing rate at the
date of that Balance Sheet. Income and expenses for each Statement of Profit or Loss are translated at average exchange rates for
the period. Exchange differences are recognised in other comprehensive income.
The functional currency of each company in the Group is that of the primary economic environment in which the entity operates.
Monetary assets and liabilities denominated in non-UK currencies are translated into GBP at the rates of exchange ruling at the
period end. Transactions in non-UK currencies are recorded at the rate ruling at the date of the transaction. All differences are taken
to the Statement of Comprehensive Income.
2.5 Going concern
The financial statements have been prepared on a going concern basis. The Directors’ assessment is based on detailed trading and
cash flow forecasts, including forecast liquidity and covenant compliance. The period of management’s assessment is from the date
of the signing of the financial statements to 30 September 2023 and the going concern basis is dependent on the Group maintaining
adequate levels of resources to operate during the period.
The Directors also considered the Group’s funding arrangements at 31 March 2022 with cash of £228.0m, term loan of £285.6m as
well as available undrawn facilities of £189.5m. A bullet debt repayment of the term loan of £285.6m not due until February 2026.
The year saw a slow recovery from Covid-19 as demand rebounded in our core markets as they emerged from lockdowns and
restrictions and as we begin to learn to live with Covid-19. Despite a wide variety of localised restrictions negatively impacting
trading on a country by country basis, a recovery trajectory has been clear. The principal impact of Covid in the year was on supply
and specifically on manufacturing (as experienced with three factories being closed for circa three months in south Vietnam during
summer 2021) and significantly extended lead times from factory to our DCs, particularly lead times to USA nearly doubling to
90-95 days. More recently we have seen a slow improvement in lead times and, coupled with a high vaccination rate across our
factories, we anticipate it unlikely we will experience a repeat of FY22 country-wide lockdown. Continued recovery is reliant upon
economies normalising, following vaccination success in our core markets and learning to live with Covid-19.
The Directors prepare their detailed forecasts and plans for the assessment period taking into account their experiences of trading
through the financial year to March 2022, including the impact of Covid-19 on profitability, cash flow and covenant compliance.
184
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
2.5 Going concern continued
The Directors remain vigilant and continue to monitor the effects of Covid-19 and supply chain challenges in all our core markets
(across ecommerce, retail and wholesale channels) and economic and political instability and will react appropriately to further
developments and associated risks. Trading in the year also identified that payments from wholesale customers remained strong
throughout with no material increase in bad debts from pre Covid-19 trading.
As part of the going concern assessment, management have modelled and the Directors have reviewed a base case and a severe but
plausible downside scenario described in the Viability Statement set out on pages 104 and 105 with no planned cost or working
capital mitigation (including the payment of dividends).
The base case assumes the Group continues to trade with no restrictions in core markets and trade continues to build in line with
the DOCS growth strategy.
Given the backdrop of continued global economic uncertainty the current geopolitical landscape and increasing inflation, the risks for
modelling purposes in the severe but plausible downside scenario included a large website down during our peak period, factory
closures for 3 months in one key production geographic and unexpected increases in costs and inflation arising from global events.
These risks will impact on the revenue and cost growth assumptions in the base case and have been sensitised downward to model the
severe but plausible downside scenario with no planned cost or working capital mitigation actions (including the dividend payments).
The impact was represented by revenue growth being 33pts lower than the base case across all channels and geographies.
In the severe but plausible scenario modelled the Group continues to have satisfactory liquidity headroom but required remediation
of the covenant headroom throughout the period under review. However, should this extreme downside scenario occur then
mitigating actions could be taken including, (but not limited to) cancellation of pay awards, reduction in planned marketing spend,
potential extension of payment terms with factories, reducing purchases in line with reduced sales, and delay/cancellation of IT
related capex and reduced future dividend payments. In addition, if inflation expectations are high, we expect to increase prices to
offset higher input costs. A more extreme downside scenario is not considered plausible.
To date we have had minimal experience of bad debts or lower margin. Whilst we have experienced manufacturing constraints
through summer 2021 (with 3 factories in south Vietnam closed for 3 months) and extended lead times for logistics from Asia to
USA, our plans assume the extended lead times are broadly maintained until H2 (when they slowly improve) with factories more
likely to not experience country-wide, long-term lockdowns, but due to high vaccination status, more likely periods of sub optimal
operations/closures for a few days with positive tests isolated but broadly continued operations.
In addition, a reverse stress test has been modelled to determine what could break covenant compliance estimates and liquidity
before any mitigating actions. To model these reverse stress tests the impact on revenue of zero covenant headroom and zero
liquidity was calculated at the end of FY23. Under the covenant breach test it is concluded that the business could weather extreme
growth reductions against the base case without mitigation, -38pts of revenue growth in FY23 before covenants are breached.
Similarly, the business would have to experience -65pts revenue growth reduction in FY23 before zero cash headroom is reached,
which would be below our pre-Covid-19 numbers (FY20). Under both tests modelled, there were no mitigating actions (including
dividend payments) modelled and the resulting revenues calculated and likelihood of occurring have been considered. The Directors
have assessed the likelihood of occurrence to be remote.
The Directors will continue to monitor the effects of Covid-19 and inflation on our Group and the economies of the countries the
Group operates and plan to maintain maximum flexibility to react on a market by market basis, taking into consideration the various
national and local government regulations and policies as events unfold.
In adopting the going concern basis for preparing the financial statements, the Directors have considered the business activities
as well as the principal risks and uncertainties faced by the business. Based on the Group’s trading and cash flow forecasts, the
Directors are satisfied that the Group will maintain an adequate level of resources to be able to continue to operate during the
period under review.
2.6 Share Incentive Plan (SIP) Trusts
The Group operates two SIP Trusts for the benefit of its employees. Under accounting standard IFRS 10 Consolidated Financial
Statements, control for accounting purposes has a different test threshold than under a legal basis and as a result the Group’s
SIP Trusts are deemed to be under the control of Dr. Martens plc.
The Trust deed for the Dr. Martens PLC UK Share Incentive Plan Trust was adopted by the Board on 10 September 2021.
The Trust deed for the Dr. Martens PLC International Share Incentive Plan Trust was adopted by the Board on 10 September 2021.
2.7 Employee Benefit Trust (EBT)
Under accounting standard IFRS 10 Consolidated Financial Statements, control for accounting purposes has a different test
threshold than under a legal basis. The Group operated an EBT for the benefit of its employees in the prior year. The Trust was
dissolved on 1 July 2021.
DR. MARTENS PLC ANNUAL REPORT 2022
185
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
2. Accounting policies continued
2.8 Revenue
The Group’s revenue arises from the sale of products to customers. Contracts with customers generally have one performance
obligation. The Group has concluded that the revenue from the sale of products should be recognised at a point in time when
control of the goods is transferred to the customer, which is dependent on the revenue channel. Revenue is recognised at the
invoiced price less any associated discounts.
Control is passed to the customer on the following basis under each of the revenue channels as follows:
• ecommerce channel: upon receipt of the goods by the customer;
• retail channel: upon completion of the transaction; and
• wholesale channel: upon delivery of the goods or upon dispatch to the customer if the customer takes responsibility for delivery.
The payment terms across each of these revenue channels varies. The payments for retail are received at the transfer of control.
Ecommerce payments are mainly received in advance of transfer of control by less than one week as there is a timing difference
between receipt of cash on order and receipt of goods by the customer. Wholesale customers pay on terms generally between
30 and 60 days.
Provisions for returned goods are calculated based on future expected levels of returns for each channel, assessed across a
variety of factors such as historical trends, economic factors and other measures. The Group performed the five-step model on
each of these elements, identifying the contracts, the performance obligations and the transaction price and then allocating this
to determine the timing of revenue recognition. The revenue channels that have been separately assessed are as follows:
• retail revenue;
• ecommerce revenue, including delivery charge income; and
• wholesale revenue.
Some contracts for the sale of goods provide customers with a right of return and rebates. Under IFRS 15, this gives rise to
variable consideration.
Rights of return
When a contract provides a customer with a right of return, under IFRS 15, the consideration is variable because the contract allows
the customer to return the product. The Group uses the expected value method to estimate the goods that will be returned and
recognise a refund liability and an asset for the goods to be recovered. Prior to FY22 the refund liability was netted against trade
debtors due to its immaterial nature. This is now presented within accruals in line with IFRS 15.
Rebates
Under IFRS 15, rebates give rise to variable consideration. To estimate this the Group applies the ‘most likely amount’ method.
2.9 Government grants
Government grants are recognised where there is reasonable assurance that the grant will be received, and all attached conditions
will be complied with. When the grant relates to an expense item, it is recognised as an expense on a systematic basis over the
periods of the related costs and for which it is intended to compensate. When the grant relates to an asset, it is recognised as
income in equal amounts over the expected useful life of the related asset.
During the year, the Group received government grants of £nil (2021: £1.9m) of which £nil (2021: £nil) related to the UK. In the prior year,
the Group received and subsequently repaid the UK furlough monies of £1.3m. The repayment is presented net of the grants received.
2.10 Finance expenses
Finance expenses consist of interest payable on various forms of debt and are recognised in the Statement of Profit or Loss under
the effective interest rate method.
2.11 Exceptional items
Exceptional items consist of material non-recurring items and items arising outside of the normal trading of the Group.
186
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
2.12 Taxation
The tax expense represents the sum of the tax currently payable and deferred tax movement recognised. The tax currently payable
is based on taxable profit. Taxable profit differs from net profit as reported in the Statement of Profit or Loss because it excludes
items of income or expense that are taxable or deductible in other periods and it further excludes items that are never taxable or
deductible. The Group’s liability for current tax is calculated by using tax rates that have been enacted or substantively enacted by
the end of each reporting period.
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amount of assets and liabilities
in the historical financial information and the corresponding tax bases used in the computation of taxable profit and is accounted
for using the Balance Sheet liability method. Deferred tax liabilities are recognised for all taxable temporary differences and
deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which deductible
temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill
or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction which affects
neither the taxable profit nor the accounting profit. Deferred tax liabilities are recognised for taxable temporary differences arising
in investments in subsidiaries except where the Group is able to control the reversal of the temporary difference and it is probable
that the temporary difference will not reverse in the foreseeable future. The carrying amount of deferred tax assets is reviewed at
the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be
available to allow all or part of the asset to be recovered.
Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is realised, or the liability is
settled. Deferred tax is charged or credited in the Statement of Profit or Loss, except when it relates to items credited or charged
directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when there
is a legally enforceable right to set off current tax assets against current tax liabilities and when they relate to income taxes levied
by the same taxation authority, and the Group intends to settle its current tax assets and liabilities on a net basis.
2.13 Dividends
Final dividends are recorded in the financial statements in the period in which they are approved by the Company’s shareholders.
Interim dividends are recorded in the period in which they are approved and paid.
2.14 Intangible assets
Goodwill
Business combinations are accounted for by applying the acquisition method. Goodwill acquired represents the excess of the fair
value of the consideration over the fair value of the identifiable net assets acquired.
After initial recognition, positive goodwill is measured at cost less any accumulated impairment losses. At the date of acquisition, the
goodwill is allocated to cash generating units, usually at business segment level or statutory company level as the case may be, for the
purpose of impairment testing and is tested at least annually for impairment. If any such indication exists, the assets’ recoverable
amount is estimated. For goodwill, the recoverable amount is estimated at each year-end date and whenever there is an indication of
impairment. On subsequent disposal or termination of a business acquired, the profit or loss on termination is calculated after charging
the carrying value of any related goodwill. Negative goodwill is recognised directly in the Statement of Profit or Loss.
Software
Software is carried at cost less accumulated amortisation and any provision for impairment. Cost includes the original purchase
price of the asset and the development costs incurred attributable to bringing the asset to its working condition for intended use.
Additional costs in relation to the software are capitalised only so far as they fulfil the criteria of being separable intangible assets.
These assets are considered to have finite useful lives and are amortised on a straight-line basis over the expected useful economic
life of each of the assets, which is considered to be three to seven years. The carrying value of intangible assets is reviewed for
impairment whenever events or changes in circumstances indicate the carrying value may not be recoverable.
Change in accounting policy – intangible assets
In March 2021 the IFRS Interpretations Committee (IFRIC) announced an agenda decision on configuration and customisation
costs in a cloud computing arrangement and as a result the Group has changed its accounting policy relating to software intangible
assets. Specifically, this relates to where a cloud computing arrangement represents access to software as a service (SaaS).
Historically, the Group has capitalised all customisation and configuration costs relating to SaaS arrangements. In line with the
new guidance, where a SaaS arrangement is present, configuration and customisation costs will only be capitalised if they meet
recognition criteria for intangible assets separately. If they do not, and they are distinct from the SaaS (typically provided by a third
party), these costs are expensed as incurred. If they are not distinct from the SaaS (typically provided by the software provider),
these are recognised as prepayments and expensed over the SaaS contract.
This change in accounting policy resulted in reductions to intangible assets of £1.5m and £1.2m as at 31 March 2022 and 2021
respectively and an increase in operating expenses of £0.7m and £1.3m in those respective years. The tables on the following page
show the impact of this change. Relevant comparatives in the financial statements and notes to the financial statements have also
been restated. This change in accounting policy had £nil impact on cash.
The change in accounting policy had no impact on the opening balance sheet as at 1 April 2020, and as such no opening balance
sheet has been presented.
DR. MARTENS PLC ANNUAL REPORT 2022
187
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
2. Accounting policies continued
2.14 Intangible assets continued
Impact on Consolidated Statement of Profit or Loss of restatement
Revenue
Cost of sales
Gross profit
Selling and administrative expenses
Finance expense
Profit before tax
EBITDA
Exceptional items
EBITDA (post exceptional items)
Depreciation, amortisation and foreign exchange (losses)/gains
Finance expense
Profit before tax
Tax expense
Profit for the year
Impact on Earnings Per Share
Earnings per share
Basic
Diluted
Adjusted earnings per share
Basic
Diluted
Underlying earnings per share
Basic
Diluted
Change in
accounting
policy
£m
FY21
£m
FY21
(restated)
£m
773.0
(302.5)
470.5
(358.0)
(41.6)
70.9
224.2
(80.5)
143.7
(31.2)
(41.6)
70.9
(35.2)
35.7
FY21
3.6p
3.6p
–
–
–
(1.2)
–
(1.2)
(1.3)
–
(1.3)
0.1
–
(1.2)
0.2
(1.0)
773.0
(302.5)
470.5
(359.2)
(41.6)
69.7
222.9
(80.5)
142.4
(31.1)
(41.6)
69.7
(35.0)
34.7
Change in
accounting
policy
FY21
(restated)
(0.1p)
(0.1p)
3.5p
3.5p
11.6p
11.6p
(0.1p)
(0.1p)
11.5p
11.5p
14.5p
14.5p
(0.1p)
(0.1p)
14.4p
14.4p
188
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
2.14 Intangible assets continued
Impact on Consolidated Balance Sheet of restatement
Non-current assets
Intangible assets
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Pension fund surplus
Current assets
Inventories
Trade and other receivables
Income tax assets
Derivatives and other financial assets
Cash and cash equivalents
Total assets
Current liabilities
Trade and other payables
Borrowings – Bank
Borrowings – Lease liabilities
Provisions
Derivatives and other financial liabilities
Income tax payable
Non-current liabilities
Trade and other payables
Borrowings – Bank
Borrowings – Redeemable preference shares
Borrowings – Lease liabilities
Provisions
Total liabilities
Net assets
Equity attributable to the owners of the Parent
Share capital
Hedging reserve
Capital reserve – own shares
Capital redemption reserve
Merger reserve
Non-UK translation reserve
Retained earnings
Total equity
Change in
accounting
policy
£m
FY21
£m
FY21
(restated)
£m
260.8
(1.2)
259.6
32.6
77.4
7.2
–
378.0
101.5
59.4
–
0.3
113.6
274.8
–
–
0.2
–
(1.0)
–
–
–
–
–
–
32.6
77.4
7.4
–
377.0
101.5
59.4
–
0.3
113.6
274.8
652.8
(1.0)
651.8
(133.0)
–
(18.2)
–
–
(1.1)
(152.3)
–
(281.6)
–
(66.6)
(1.6)
(349.8)
(502.1)
–
–
–
–
–
–
–
–
–
–
–
–
–
–
(133.0)
–
(18.2)
–
–
(1.1)
(152.3)
–
(281.6)
–
(66.6)
(1.6)
(349.8)
(502.1)
150.7
(1.0)
149.7
10.0
(0.1)
–
–
(1,400.0)
2.7
1,538.1
150.7
–
–
–
–
–
–
(1.0)
(1.0)
10.0
(0.1)
–
–
(1,400.0)
2.7
1,537.1
149.7
DR. MARTENS PLC ANNUAL REPORT 2022
189
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
2. Accounting policies continued
2.14 Intangible assets continued
Impact on Consolidated Statement of Cash Flows of restatement
Cash generated from operating activities
Cash used in investing activities
Cash used in financing activities
Change in
accounting
policy
£m
(1.3)
1.3
–
FY21
£m
160.2
(18.6)
(132.9)
FY21
(restated)
£m
158.9
(17.3)
(132.9)
2.15 Property, plant and equipment
Property, plant and equipment is carried at cost less accumulated depreciation and provision for impairment. Depreciation is
calculated to write down the cost of the assets less estimated residual value over its expected useful life as follows:
• Freehold properties
2% straight line method.
• Leasehold land and buildings
2% straight line method or over the life of the lease.
• Plant and machinery
15% straight line method.
• Office and computer equipment
20% and 33% straight line method.
Any gain or loss arising on the derecognition of the asset (calculated as the difference between the net disposal proceeds and the
carrying amount of the asset) is included in the Statement of Profit or Loss in the period that the asset is derecognised.
2.16 Impairment
The carrying amounts of the Group’s assets are reviewed at each year-end date to determine whether there is any indication of
impairment. If any such indication exists, the assets’ recoverable amount is estimated. For goodwill and intangible assets that have
an indefinite useful life and intangible assets that are not yet available for use, the recoverable amount is estimated at each
year-end date and whenever there is an indication of impairment. An impairment loss is recognised whenever the carrying amount
of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses are recognised in the Statement of Profit
or Loss in those expense categories consistent with the function of the impaired asset.
2.17 Lease accounting
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the right to
control the use of an identified asset for a period of time in exchange for consideration.
Group as a lessee
The Group applies a single recognition and measurement approach for all leases, except for short-term leases and leases of
low-value assets. As part of the measurement approach the discount rate applied varies by both property type and geography. The
Group recognises lease liabilities to make lease payments and right-of-use assets representing the right to use the underlying assets.
i) Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the lease (i.e. the date the underlying asset is available for
use). Right-of-use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for any
remeasurement of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognised, initial direct costs
incurred, and lease payments made at or before the commencement date less any lease incentives received. Right-of-use assets
are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful lives of the assets, as follows:
• Leasehold buildings – 3 to 15 years
If ownership of the leased asset transfers to the Group at the end of the lease term or the cost reflects the exercise of a purchase
option, depreciation is calculated using the estimated useful life of the asset. The right-of-use assets are also subject to impairment.
Refer to the accounting policies in the Impairment of non-financial assets section.
190
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
2.17 Lease accounting continued
ii) Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments
to be made over the lease term. The lease payments include fixed payments (including in substance fixed payments) less any lease
incentives receivable, variable lease payments that depend on an index or a rate, and amounts expected to be paid under residual
value guarantees. The lease payments also include the exercise price of a purchase option reasonably certain to be exercised by the
Group and payments of penalties for terminating the lease, if the lease term reflects the Group exercising the option to terminate.
Variable lease payments that do not depend on an index or a rate are recognised as expenses (unless they are incurred to produce
inventories) in the period in which the event or condition that triggers the payment occurs.
In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease commencement date
because the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease
liabilities is increased to reflect the interest charge and reduced for the lease payments made. In addition, the carrying amount of
lease liabilities is remeasured if there is a modification, a change in the lease term, a change in the lease payments (e.g. changes to
future payments resulting from a change in an index or rate used to determine such lease payments) or a change in the assessment
of an option to purchase the underlying asset.
The Group’s lease liabilities are included in interest-bearing loans and borrowings (note 18).
iii) Short-term leases and leases of low-value assets
The Group applies the short-term lease recognition exemption to its short-term leases of machinery and equipment (i.e. those leases
that have a lease term of 12 months or less from the commencement date and do not contain a purchase option). It also applies the
lease of low-value assets recognition exemption to leases of office equipment that are considered to be low value. Lease payments
on short-term leases and leases of low-value assets are recognised as an expense on a straight-line basis over the lease term.
iv) Covid-19-related rent concessions
On 28 May 2020, the IASB issued Covid-19-Related Rent Concessions – Amendment to IFRS 16 Leases. The amendments provide an
optional relief to lessees from applying IFRS 16 guidance on lease modification accounting for rent concessions arising as a direct
consequence of the Covid-19 pandemic. The Group has elected to apply the practical expedient which allows for any qualifying
change in lease payments resulting from the Covid-19-related rent concession to be treated the same way it would account for the
change under IFRS 16 if the change were not a lease modification. During the year ended 31 March 2022, the Group received £nil
(2021: £0.7m) of rent concessions from landlords, which have been offset against operating expenses.
2.18 Inventories
Inventories are stated at the lower of cost and net realisable value. Inventories are valued at weighted average cost, including freight
to warehouse and duty. Net realisable value is based on estimated selling price less any costs expected to be incurred to completion
or disposal.
2.19 Financial instruments
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument
of another entity.
Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported in the Consolidated Balance Sheet if there is a
currently enforceable legal right to offset the recognised amounts and there is an intention to settle on a net basis, to realise the
assets, and to settle the liabilities simultaneously.
2.20 Financial assets
Trade and other receivables
Trade receivables are classified under IFRS 9 and measured at amortised cost using the effective interest rate method. The Group
recognises an allowance for expected credit losses (ECLs) for all debt instruments not held at FVPL. The most significant financial
assets of the Group are its trade receivables, which are referred to as ‘customer and other receivables’. ECLs are based on the
difference between the contractual cash flows due in accordance with the contract and all the cash flows that the Group expects
to receive, discounted at an approximation of the original effective interest rate.
Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand deposits, and other short-term, highly liquid investments that are
readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value. Cash and cash equivalents
includes debit and credit card payments made by customers which are receivable from banks and cleared the bank.
DR. MARTENS PLC ANNUAL REPORT 2022
191
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
2. Accounting policies continued
2.21 Financial liabilities
The Company classifies all of its non-derivative financial liabilities as liabilities at amortised cost.
Initial recognition
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into.
An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities.
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issue costs. Details of the Group’s equity
are included in note 23.
Derecognition
A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. When an existing
financial liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability
are substantially modified, such an exchange or modification is treated as the derecognition of the original liability and the
recognition of a new liability. The difference in the respective carrying amounts is recognised in the Statement of Profit or Loss.
Trade and other payables
Trade payables are obligations to pay for goods or services that have been acquired in the course of ordinary business from
suppliers. Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented
as non-current liabilities. Trade payables are recognised initially at fair value and subsequently held at amortised cost using the
effective interest rate method.
2.22 Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred, and subsequently carried at amortised cost using
the effective interest rate method so that any difference between the proceeds (net of transaction costs) and the redemption value
is recognised in the Statement of Profit or Loss over the period of the borrowings. Details of the Group’s borrowings are included in
note 18.
Borrowing costs
The Group expenses borrowing costs in the period the costs are incurred. Where borrowing costs are attributable to the acquisition,
construction or production of a qualifying asset, such costs are capitalised as part of the specific asset and amortised over the
estimated useful life of the asset. Details of the Group’s borrowings are included in note 18.
2.23 Pension arrangements
The Group provides pension benefits which include both defined benefit and defined contribution arrangements.
Defined contribution pension schemes
For defined contribution schemes the amount charged to the Statement of Profit or Loss represents the contributions payable to the
plans in the accounting period. Differences between contributions payable in the period and contributions actually paid are shown as
either accruals or prepayments in the Balance Sheet.
Defined benefit pension scheme
The Group operates a defined benefit pension scheme, which requires contributions to be made to separately administered funds for
administration expenses. The Group did not make any contributions to the scheme in the year (FY21: £nil). The UK defined benefit
scheme was closed to new members on 6 April 2002, from which time membership of a defined contribution plan was available. It
was then closed to all future accrual for all existing members on 31 January 2006. No asset is recognised in the Balance Sheet in
respect of defined benefit pension plans due to the uncertainty over future obligations. The defined benefit obligation is calculated
annually by independent actuaries using the projected unit credit method. The present value of the defined benefit obligation is
determined by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds that are
denominated in the currency in which the benefits will be paid, and that have terms to maturity approximating to the terms of the
related pension obligation. Past-service costs are recognised immediately in income. The net interest cost is calculated by applying
the discount rate to the net balance of the defined benefit obligation and the fair value of plan assets. The net interest cost is limited
by the asset ceiling. When occurring, this cost is included in employee benefit expense in the Statement of Profit or Loss. Actuarial
gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to equity in
other comprehensive income in the period in which they arise.
192
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
2.24 Derivative financial instruments and hedging activities
The Group uses foreign exchange forward contracts to hedge its non-UK currency risks. Such derivative financial instruments are
initially recognised at fair value on the date a derivative contract is entered into and are subsequently remeasured at fair value.
The method of recognising the resulting gain or loss depends on whether the derivative is designated as a hedging instrument,
and if so, the nature of the item being hedged.
Assets and liabilities held at fair value are categorised into levels that have been defined as follows:
• quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1);
• inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (that is, as
prices) or indirectly (that is, derived from prices) (Level 2). The fair value of hedges are calculated using quoted prices in relevant
exchanges at the end of the reporting period. Where such prices are not available, the Group uses valuation models to determine
the fair values based on relevant factors, including trade price quotations, time value and volatility factors and dealer quotations
for similar currencies traded in different markets and geographical areas, existing at the end of the reporting period; and inputs
for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3).
Derivative financial instruments consist of foreign exchange forward contracts, which are categorised within Level 2.
Trading derivatives are classified as a current asset or liability. The full fair value of derivatives which are not designated in a hedge
accounting relationship are classified as a non–current asset or liability if the remaining maturity of the hedged item is more than
12 months and as a current asset or liability if the maturity of the derivatives which are not designated in a hedge accounting
relationship are less than 12 months.
2.25 Share-based payments
The Group provides benefits to employees in the form of share-based payment transactions, whereby employees render services
as consideration in exchange for equity instruments (‘equity-settled transactions’).
The cost of equity-settled transactions is measured by reference to the fair value of the equity instruments at the date on which
they are granted and is recognised as an expense over the vesting period, which ends on the date the relevant employee becomes
fully entitled to the award. The fair value is calculated using an appropriate option pricing model and takes into account the impact
of any market performance conditions. The impact of non-market performance conditions is not considered in determining the fair
value at the date of grant. Vesting conditions which relate to non-market conditions are allowed for in the assumptions used for the
number of options expected to vest. The level of vesting is reviewed at each balance sheet date and the charge adjusted to reflect
actual and estimated levels of vesting. The cost of share-based payment transactions is recognised as an expense over the vesting
period of the awards, with a corresponding increase in equity. Further details of share-based awards granted in the year can be
found in notes 25 and 26.
2.26 Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in
equity as a deduction, net of tax, from the proceeds.
2.27 Capital reserve – own shares
Dr. Martens plc shares held by the Company’s two SIP Trusts are classified in shareholders’ equity as ‘Capital reserve – own shares’
and are recognised at cost. No gain or loss is recognised in the income statement on the purchase or sale of such shares.
2.28 Alternative Performance Measures (APMs)
Management exercises judgement in determining the adjustments to apply to IFRS measurements in order to derive suitable APMs.
As set out on pages 247 and 248 of the Glossary, APMs are used as management believes these measures provide additional useful
information on the underlying trends, performance and position of the Group. These measures are used for performance analysis.
The APMs are not defined by IFRS and therefore may not be directly comparable with other companies’ APMs. These measures are
not intended to be a substitute for, or superior to, IFRS measurements.
2.29 Significant judgements and estimates
The preparation of the Group’s financial statements in conforming with IFRS requires management to make judgements, estimates
and assumptions that affect the application of policies and reported amounts in the financial statements. These judgements and
estimates are based on management’s best knowledge of the relevant facts and circumstances. However, the nature of estimation
means that actual outcomes could differ from those estimates. Information about such judgements and estimation is contained in
the accounting policies and/or notes to the financial statements and the key areas are summarised below:
DR. MARTENS PLC ANNUAL REPORT 2022
193
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
2. Accounting policies continued
2.29 Significant judgements and estimates continued
Key judgements
The following judgements have had the most significant effect on amounts recognised in the financial statements:
Provisions for expected credit losses of trade receivables
Expected credit losses are calculated based on a combination of factors, including the ageing of the receivable balances, historical
experience of groupings of customer segments that have similar loss patterns, current credit status of the customer and forward-
looking information such as current economic conditions.
Determining the lease term of contracts with renewal and termination options – Group as lessee
The Group determines the lease term as the non-cancellable term of the lease, together with any periods covered by an option to
extend the lease if it is reasonably certain to be exercised, or any periods covered by an option to terminate the lease, if it is
reasonably certain not to be exercised.
The Group has several lease contracts that include extension and termination options. The Group applies judgement in evaluating
whether it is reasonably certain whether or not to exercise the option to renew or terminate the lease. That is, it considers all
relevant factors that create an economic incentive for it to exercise either the renewal or termination. After the commencement
date, the Group reassesses the lease term if there is a significant event or change in circumstances that is within its control and
affects its ability to exercise or not to exercise the option to renew or to terminate (e.g. construction of significant leasehold
improvements or significant customisation to the leased asset).
The Group included the renewal period as part of the lease term for leases of plant and machinery with shorter non-cancellable
periods (i.e. three to five years). The Group typically exercises its option to renew these leases because there will be a significant
negative effect on production if a replacement asset is not readily available. The renewal periods for leases of leasehold property
with longer non-cancellable periods (i.e. 10 to 15 years) are not included as part of the lease term as these are not reasonably certain
to be exercised. Furthermore, the periods covered by termination options are included as part of the lease term only when they are
reasonably certain not to be exercised.
Inventory provisions
Inventory provisioning requires significant judgement on which inventory lines should be classed as obsolete. Inventory age, historic
sales patterns and trading forecasts are used when classifying inventory lines to be provided against.
Corporation tax
There is judgement involved in determining the Group’s corporation tax provision. The Group recognises liabilities for anticipated tax
issues based on estimates of whether additional taxes will be due. Where the final tax outcome of these matters is different from the
amounts that were initially recorded, such differences will impact the current and deferred tax assets and liabilities in the period in
which the determination is made. Management judgement is required to determine the amount of deferred tax assets that can be
recognised, based upon the likely timing and level of future taxable profits together with an assessment of the effect of future tax
planning strategies (see notes 9 and 22).
Key sources of estimation uncertainty and assumptions
The following estimates are dependent upon assumptions which could change in the next financial year and have a material effect
on the carrying amount of assets and liabilities recognised at the Balance Sheet date:
Carrying value of non-financial assets
The Group assesses at each reporting date whether there is an indication that an asset may be impaired. If any indication exists, or
when annual impairment testing for an asset is required, the Group estimates the asset’s recoverable amount. An asset’s recoverable
amount is the higher of an asset’s or cash generating unit (CGU) fair value less costs of disposal and its value in use. The recoverable
amount is determined for an individual asset, unless the asset does not generate cash inflows that are largely independent of those
from other assets or groups of assets. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is
considered impaired and is written down to its recoverable amount.
In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that
reflects current market assessments of the time value of money and the risks specific to the asset. In determining fair value less
costs of disposal, recent market transactions are taken into account. If no such transactions can be identified, an appropriate
valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly traded
companies or other available fair value indicators.
Determining the carrying value of an asset or CGU requires the use of estimates of future cash flows and discount rates in order to
calculate the present value of the cash flows. For details see notes 12 and 13.
Retirement benefit liabilities
Determining the fair value of the defined benefit pension scheme, which relates to the pension of the Group, requires assumptions
to be made by management and the Group’s independent qualified actuary around the actuarial valuations of the scheme’s assets
and liabilities. For details see note 29.
194
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
2.29 Significant judgements and estimates continued
Leases – estimating the incremental borrowing rate
The Group cannot readily determine the interest rate implicit in the lease; therefore, it uses its incremental borrowing rate (IBR) to
measure lease liabilities. The IBR is the rate of interest that the Group would have to pay to borrow over a similar term, and with a
similar security, the funds necessary to obtain an asset of a similar value to the right-of-use asset in a similar economic environment.
The IBR therefore reflects what the Group “would have to pay”, which requires estimation when no observable rates are available
(such as for subsidiaries that do not enter into financing transactions) or when they need to be adjusted to reflect the terms and
conditions of the lease (for example, when leases are not in the subsidiary’s functional currency). The Group estimates the IBR using
observable inputs (such as market interest rates) when available and is required to make certain entity-specific estimates (such as
the subsidiary’s stand-alone credit rating). The IBR is reassessed when there is a reassessment of the lease liability or a lease
modification.
3. Segmental analysis
IFRS 8 ‘Operating Segments’ requires operating segments to be determined by the Group’s internal reporting to the Chief Operating
Decision Maker (CODM). The CODM has been determined to be both the CEO and CFO, who receive information on this basis of the
Group’s revenue in key geographical regions based on the Group’s management and internal reporting structure. The CODM
assesses the performance of geographical segments based on a measure of revenue and EBITDA. To increase transparency the
Group also includes additional voluntary disclosure analysis of global revenue within different operating channels. Included within
EMEA is revenue attributable to Airwair International Limited, the principal UK trading subsidiary of Dr. Martens plc, with revenue
from wholesale and export customers, Americas revenue is fully attributable to the USA including export revenue to certain South
America markets, and APAC revenue is mainly attributable to Japan, Australia, China and South Korea.
Revenue by geographical market
EMEA
Americas
APAC
Total revenue
EBITDA by geographical market
EMEA
Americas
APAC
Support costs
EBITDA
Exceptional items
EBITDA (post exceptional items)
Depreciation and amortisation
Depreciation of right-of-use assets2
Foreign exchange gains
Depreciation, amortisation and foreign exchange gains
Finance expense
Profit before tax
FY22
£m
FY21
£m
398.5
382.7
127.1
908.3
335.6
295.8
141.6
773.0
Notes
FY22
£m
FY211
£m
143.8
120.0
32.6
(33.4)
263.0
–
263.0
(14.4)
(22.5)
3.2
(33.7)
(15.0)
214.3
115.3
91.9
39.7
(24.0)
222.9
(80.5)
142.4
(13.4)
(21.5)
3.8
(31.1)
(41.6)
69.7
4
8
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Includes impairment charge of £0.2m in relation to one store we decided to exercise a break clause to relocate to a better location recognised on property, plant and
equipment (see note 13). In the prior year, an impairment charge of £1.1m was recognised on right-of-use assets in relation to two stores.
Revenue by channel
Ecommerce
Retail
Total DTC revenue
Wholesale
Total revenue
FY22
£m
FY21
£m
262.4
185.6
448.0
460.3
908.3
DR. MARTENS PLC ANNUAL REPORT 2022
235.4
99.7
335.1
437.9
773.0
195
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
3. Segmental analysis continued
Non-current assets
EMEA2
Americas
APAC
Goodwill
Deferred tax
Total non-current assets
FY22
£m
FY211
£m
107.9
46.1
11.2
240.7
9.6
415.5
84.3
34.6
10.0
240.7
7.4
377.0
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Included in the EMEA non-current assets is £60.6m (FY21: £52.0m) in relation to the UK market.
4. Expenses analysis
Profit before tax is stated after charging:
Selling and administrative expenses
Staff costs
Operating costs
Amortisation
Depreciation2
Depreciation of right-of-use assets
Foreign exchange gains
Depreciation, amortisation & foreign exchange gains
Exceptional items
Notes
FY22
£m
FY211
£m
6
12
13
13
132.6
183.2
315.8
4.7
9.7
22.5
(3.2)
33.7
–
33.7
109.6
138.0
247.6
4.4
9.0
21.5
(3.8)
31.1
80.5
111.6
Total selling and administrative expenses
349.5
359.2
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Depreciation includes impairment of property, plant and equipment of £0.2m (FY21: £nil). See note 13 for further details.
There were no exceptional costs in the current year. In the prior year exceptional costs of £80.5m all related to the IPO which took
place on 29 January 2021. The main cost was in relation to an all employee ‘IPO bonus’ of £49.1m which was in part funded by shares
held by the EBT (and sold at IPO date) and also cash held by the EBT totalling £42.0m. Also included within this charge (of £49.1m)
was an employer’s national insurance charge in relation to the cash payment of £7.1m. In addition, the Group incurred an IFRS 2
share-based payment charge in relation to the IPO of £10.8m (which was non-cash and further described in note 7). The balance
of £20.6m was advisory fees.
196
DR. MARTENS PLC ANNUAL REPORT 2022
5. Auditor’s remuneration
Fees payable to the Company’s auditor for the audit of the Parent
Company and consolidated financial statements
Fees payable to the Company’s auditor for other services:
The audit of the Company’s subsidiaries
Other services – interim review
Fees payable to the Company’s auditor for other services:
Other services – exceptional items related to the IPO
FY22
£m
0.6
0.8
0.1
1.5
–
1.5
FY21
£m
0.5
0.6
0.1
1.2
2.4
3.6
6. Staff costs
The monthly number of employees (including Directors) employed by the Group during the year was:
EMEA
Americas
APAC
Global support functions
FTE1
As at 31 March
Average2
For the year ended 31 March
2022
No.
810
547
412
460
2021
No.
703
446
356
392
2022
No.
1,359
662
471
431
2021
No.
1,125
575
382
351
2,229
1,897
2,923
2,433
1. FTE (Full Time Equivalent) is calculated by dividing the employee’s contracted hours by the Company’s standard full time contact hours.
2. Average is the average actual employees of the Group during the year.
The aggregate payroll costs were as follows:
Wages and salaries
Social security costs
LTIPs – Share-based payments
Pension costs
Other post-employment benefits
Exceptionals:
IPO bonus for all employees
IFRS 2 accounting (non-cash)
Notes
FY22
£m
106.8
10.8
5.2
6.0
3.8
FY21
£m
94.1
8.0
0.7
5.8
1.0
132.6
109.6
7
–
–
49.1
10.8
132.6
169.5
DR. MARTENS PLC ANNUAL REPORT 2022
197
FINANCIAL STATEMENTS
Notes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
7. Directors’ remuneration
The remuneration of Directors of the Company is set out below:
Salaries and benefits
Pension costs
Exceptionals:
IFRS 2 (non-cash)2
FY22
£m
2.6
0.1
2.7
–
2.7
FY211
£m
2.5
0.1
2.6
10.8
13.4
1. The Group listed on the London Stock Exchange on 29 January 2021. Prior to admission it was a private company which operated a customary private equity
remuneration model and post listing a ‘listed’ Remuneration Policy and practice were implemented. The Remuneration Policy post 29 January 2021 (and currently
applicable) is fully described in the Remuneration report on pages 150 to 161.
2. In relation to the period prior to admission and under a private equity remuneration structure the Company operated an EBT to warehouse shares for the benefit of
employees. On admission the shares in the EBT were sold (as described on page 185 of the Prospectus) and in recognition of the contribution made by all employees
of the Group to the success and continuing progress made by the business, and conditional on admission, the EBT distributed the net proceeds of shares it held
together with cash that it held to make a cash payment to each employee of the Group. As part of this, following legal advice, immediately prior to admission, shares
were transferred to the Executive Directors and, following accounting rules, these shares fell under IFRS 2 accounting requirements resulting in a non-cash
accounting charge of £10.8m which, being in relation to the transaction, was charged to exceptional items in FY21.
The remuneration of the highest paid Director was:
Salaries and benefits
Pension costs
Exceptionals:
IFRS 2 (non-cash)2
1. Refer to note 1 above.
2. Refer to note 2 above.
FY22
£m
1.3
–
1.3
–
1.3
FY211
£m
1.3
–
1.3
6.2
7.5
The highest paid Director is not entitled to receive benefits under the defined benefits pension scheme. No retirement benefits are
accruing to Directors under a defined contribution scheme (FY21: £nil). Further details on Directors’ remuneration can be found in
the Remuneration report on pages 150 to 161.
8. Finance expense
Bank debt – net1
Preference interest (non-cash)
Interest on lease liabilities
Amortisation loan issue costs – New funding (non-cash)
Amortisation loan issue costs – Old funding (non-cash)
Total financing expense
FY22
£m
10.3
–
3.5
1.2
–
15.0
FY21
£m
6.5
28.5
3.7
0.2
2.7
41.6
1. Finance expense includes £10.3m (FY21: £6.5m) of bank debt costs. Interest paid in the period was £10.8m (FY21: £7.4m), with the difference of £0.5m (FY21: £0.9m)
relating to movements in the bank interest and finance charges payable.
198
DR. MARTENS PLC ANNUAL REPORT 2022
9. Taxation
Current tax
Current tax on UK profit for the year
Adjustment in respect of prior years2
Current tax on overseas profits for the year
Deferred tax
Origination and reversal of temporary differences
Adjustment in respect of prior years
FY22
£m
FY211
£m
40.0
(8.8)
4.3
35.5
(2.5)
0.1
(2.4)
29.6
(1.0)
6.4
35.0
(1.2)
1.2
–
Total tax expense in the Consolidated Statement of Profit or Loss
33.1
35.0
Other Comprehensive Income
Tax in relation to unexercised share options
Total tax expense in the Consolidated Statement of Comprehensive Income
Factors affecting the tax expense for the year:
Profit before tax
Profit before tax multiplied by standard rate of UK corporation tax of 19% (FY21: 19%)
Effects of:
Non-deductible expenses
Temporary differences not provided for
Effect of change in tax rate
Share-based payments
Non-UK tax
Intangibles capitalised allowable for tax purposes
Other adjustments
Before prior year adjustments
Adjustments in respect of prior years
Total tax expense in the Consolidated Statement of Profit or Loss
Tax in relation to unexercised share options
Total tax expense in the Consolidated Statement of Comprehensive Income
Effective tax rate
– Before prior year adjustments
– After prior year adjustments
–
–
33.1
35.0
FY22
£m
FY211
£m
214.3
40.7
–
–
0.1
0.2
1.0
–
(0.2)
41.8
(8.7)
33.1
–
33.1
69.7
13.2
21.3
(0.2)
(0.2)
–
1.4
(0.6)
(0.1)
34.8
0.2
35.0
–
35.0
19.5%
15.4%
49.9%
50.2%
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. The adjustment in respect of the prior year is mainly in relation to bonus payments paid to all staff following the IPO which were treated as non-deductible. However,
following a similar tax case and subsequent tax counsel advice we have taken a deduction.
Factors that may affect future tax charges
On 3 March 2021, the 2021 UK Budget announced an increase to the corporation tax rate from 19% to 25% effective from April 2023.
This was substantively enacted on 24 May 2021.
DR. MARTENS PLC ANNUAL REPORT 2022
199
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
10. Earnings per share
The calculation of basic earnings per share is based on the profit attributable to ordinary shareholders of the Parent Company
divided by the weighted average number of ordinary shares in issue during the year.
Diluted earnings per share is calculated by dividing the profit for the year attributable to ordinary equity holders of the Parent
Company by the weighted average number of ordinary shares in issue during the year plus the weighted average number of
ordinary shares that would be issued on the conversion of all dilutive potential ordinary shares into ordinary shares.
Profit after tax
Exceptional items
Adjusted2 profit after tax
Notes
4
FY22
£m
181.2
–
181.2
FY22
No.
FY211
£m
34.7
80.5
115.2
FY21
No.
Weighted average number of shares for calculating basic earnings per share (millions)
Potentially dilutive share awards (millions)
1,000.1
2.8
1,000.0
0.4
Weighted average number of shares for calculating diluted earnings per share (millions)
1,002.9
1,000.4
Earnings per share
Basic earnings per share
Diluted earnings per share
Adjusted2 earnings per share
Adjusted2 basic earnings per share
Adjusted2 diluted earnings per share
Underlying3 earnings per share
Underlying3 basic earnings per share
Underlying3 diluted earnings per share
FY22
FY211
18.1p
18.1p
3.5p
3.5p
18.1p
18.1p
11.5p
11.5p
17.4p
17.4p
14.4p
14.4p
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Adjusted earnings per share is calculated on adjusted profit after tax, being profit after tax before exceptional items.
3. Underlying earnings per share is calculated as earnings before taking into account exceptional items, preference share interest and prior year tax deduction.
11. Dividends
Equity dividends on ordinary shares declared and paid during the year:
Interim dividend for FY22: 1.22p (FY21: nil)
Total dividends declared and paid during the year
Proposed for approval by shareholders at the AGM
(not recognised as a liability at 31 March 2022 or 31 March 2021)
Final dividend for FY22: 4.28p (FY21: nil)
Total interim and final dividend relating to FY22
Dividend as a % of earnings
Dividend per share
Total dividend per share relating to FY22 (pence)
200
DR. MARTENS PLC ANNUAL REPORT 2022
FY22
£m
12.2
12.2
42.8
55.0
30.4%
5.50
FY21
£m
–
–
–
–
–
–
11. Dividends continued
The Board has approved and the Company has proposed a final dividend of 4.28p. As previously guided the Board has adopted
a progressive dividend policy which is unchanged at 25% to 35% of earnings payout. The policy takes into consideration the
characteristics of our business, our expectations for future cash flows and our plans for organic investment in innovation and
productivity. We intend to pay dividends twice a year following the normal in-year trading profile. The Dr. Martens plc International
Share Incentive Plan Trust has waived all dividends payable by the Company in respect of the ordinary shares it holds. Subject to
approval at the AGM on 14 July 2022, the dividends will be paid to shareholders on the register at 10 June 2022 with payment on
19 July 2022.
12. Intangible fixed assets
Cost
At 1 April 2020
Additions1
Disposals
Reclassifications to tangible fixed assets
Foreign exchange
At 31 March 20211
Additions
Disposals
Reclassifications to right-of-use assets2
Other intangible assets reclassification
Foreign exchange
At 31 March 2022
Accumulated amortisation
At 1 April 2020
Charge for the year1
Disposals
Reclassifications to tangible fixed assets
Foreign exchange
At 31 March 20211
Charge for the year
Disposals
Other intangible assets reclassification
Foreign exchange
At 31 March 2022
Net book value
At 31 March 2022
At 31 March 20211
Software1
£m
Goodwill
£m
Total1
£m
25.2
240.7
265.9
6.9
(0.9)
0.3
(0.5)
–
–
–
–
6.9
(0.9)
0.3
(0.5)
31.0
240.7
271.7
9.5
(0.2)
(2.2)
1.9
–
–
–
–
–
–
9.5
(0.2)
(2.2)
1.9
–
40.0
240.7
280.7
8.7
4.4
(0.9)
0.2
(0.3)
12.1
4.7
(0.2)
1.9
0.1
18.6
–
–
–
–
–
–
–
–
–
–
–
8.7
4.4
(0.9)
0.2
(0.3)
12.1
4.7
(0.2)
1.9
0.1
18.6
21.4
240.7
262.1
18.9
240.7
259.6
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. Relates to a reclassification of assets to right-of-use assets in relation to key money.
Impairment assessment
The Group tests whether goodwill has suffered any impairment on an annual basis. The recoverable amount of a cash generating
unit (CGU) is determined based on value-in-use calculations which requires the use of assumptions. The calculations use cash flow
forecasts based on financial budgets approved by management covering a five-year period. Where the recoverable amount is less
than the carrying value, an impairment results. For the purposes of carrying out impairment tests, the Group’s total goodwill has
been allocated to a number of CGUs and each of these CGUs has been separately assessed and tested. The CGUs were agreed by the
Directors as the geographical regions in which the Group operates. These regions are the lowest level at which goodwill is monitored
and represent identifiable operating segments.
DR. MARTENS PLC ANNUAL REPORT 2022
201
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
12. Intangible fixed assets continued
The aggregate carrying amount of goodwill allocated to each CGU was as follows:
EMEA
Americas
APAC
FY22
£m
66.6
114.1
60.0
FY21
£m
66.6
114.1
60.0
240.7
240.7
All CGUs were tested for impairment. No charge was made in the current year (FY21: £nil).
Significant judgements, assumptions and estimates
All CGUs’ recoverable amounts are measured using value in use. At each period end, detailed forecasts for the following five years
have been used, which are based on approved annual budgets and strategic projections representing the best estimate of future
performance. Management considers forecasting over this period to appropriately reflect the business cycle of the CGUs. There
have been no changes to the composition of the Group’s CGUs during the period. In determining the value in use of CGUs it is
necessary to make a series of assumptions to estimate the present value of future cash flows. In each case, these key assumptions
have been made by management reflecting past experience and are consistent with relevant external sources of information.
Operating cash flows
The main assumptions within forecast operating cash flow include the achievement of future growth in ecommerce, retail and
wholesale channels, sales prices and volumes (including reference to specific customer relationships and product lines), raw material
input costs, the cost structure of each CGU, the impact of non-UK currency rates upon selling price and cost relationships and the
levels of capital expenditure required to support each sales channel.
Pre-tax risk adjusted discount rates
This rate reflects the specific risks relating to each segment and considers the countries and regions they operate in. This has been
considered and for the regions has been calculated to be approximately 9%. Pre-tax risk adjusted discount rates are derived from
risk-free rates based upon long-term government bonds in the territories and averaged for the Group.
Long-term growth rates
To forecast beyond the detailed cash flows into perpetuity, a long-term average growth rate has been used. In each case rates of
between 1.8% and 3.4% have been used, in line with geographical forecasts included within industry reports.
Goodwill sensitivity analysis
The results of the Group’s impairment tests are dependent upon estimates and judgements made by management, particularly in
relation to the key assumptions described above. Sensitivity analysis to potential changes in key assumptions has therefore been
reviewed and there are no reasonably possible changes to key assumptions that would cause the carrying amount for any CGU to
exceed its recoverable amount.
202
DR. MARTENS PLC ANNUAL REPORT 2022
13. Property, plant and equipment
Cost or valuation
At 1 April 2020
Additions
Disposals1
Reclassifications between asset class
Reclassifications to intangible fixed assets
Foreign exchange
At 31 March 2021
Additions
Disposals
Reclassifications between asset class
Reclassifications to intangible fixed assets
Foreign exchange
At 31 March 2022
Depreciation and impairment
At 1 April 2020
Charge for the year
Eliminated on disposal1
Reclassifications between asset class
Reclassifications to intangible fixed assets
Foreign exchange
At 31 March 2021
Charge for the year
Impairment2
Eliminated on disposal
Reclassifications between asset class
Reclassifications to intangible fixed assets
Foreign exchange
At 31 March 2022
Net book value
At 31 March 2022
At 31 March 2021
Freehold
property
£m
Leasehold
improvements
£m
Plant and
machinery
£m
Office
equipment
£m
Motor
vehicles
£m
Total
£m
59.3
10.4
(1.4)
–
(0.3)
(3.2)
64.8
15.5
(1.1)
–
–
0.3
43.6
7.9
(0.5)
(0.5)
(0.3)
(2.6)
47.6
12.8
(0.5)
–
–
0.1
3.5
0.7
–
–
–
–
4.2
0.4
–
–
–
–
5.2
1.4
(0.9)
0.5
–
(0.1)
6.1
2.3
(0.1)
–
–
–
0.1
–
–
–
–
–
0.1
–
–
–
–
–
60.0
4.6
8.3
0.1
79.5
20.4
7.0
(0.5)
(0.4)
(0.2)
(1.4)
24.9
7.0
0.2
(0.5)
–
–
0.3
1.6
0.7
–
–
–
–
2.3
0.9
–
–
–
–
–
3.6
1.2
(0.9)
0.4
–
(0.1)
4.2
1.5
–
(0.1)
–
–
–
0.1
26.6
–
–
–
–
–
9.0
(1.4)
–
(0.2)
(1.8)
0.1
32.2
–
–
–
–
–
–
9.5
0.2
(1.1)
–
–
0.4
31.9
3.2
5.6
0.1
41.2
6.9
0.4
–
–
–
(0.5)
6.8
–
(0.5)
–
–
0.2
6.5
0.9
0.1
–
–
–
(0.3)
0.7
0.1
–
(0.5)
–
–
0.1
0.4
6.1
6.1
28.1
22.7
1.4
1.9
2.7
1.9
–
–
38.3
32.6
1. The Group carried out a physical verification of assets during FY21 and identified assets with a total net book value that were no longer in physical existence but
remained on the assets register. These assets were therefore written off during the period to £nil net book value.
2. During the year, impairment charges of £0.2m were recognised in leasehold improvements due to a decision to exercise a break clause and relocate this store to a
better location.
DR. MARTENS PLC ANNUAL REPORT 2022
203
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
13. Property, plant and equipment continued
Set out below are the carrying amounts of right-of-use assets recognised and the movements during the year:
Cost or valuation
At 1 April 2020
Additions
Modification of leases1
Foreign exchange
At 31 March 2021
Additions
Modification of leases1
Reclassifications from intangible fixed assets
Disposals
Foreign exchange
At 31 March 2022
Depreciation and impairment
At 1 April 2020
Charge for the year
Impairment2
At 31 March 2021
Charge for the year
Disposals
Foreign exchange
At 31 March 2022
Net book value
At 31 March 2022
At 31 March 2021
Leasehold
£m
99.9
23.0
(2.2)
(3.9)
116.8
41.9
5.9
2.2
(8.4)
1.1
159.5
17.9
20.4
1.1
39.4
22.5
(8.4)
0.5
54.0
105.5
77.4
1. Lease modifications in the year relate to measurement adjustments for rent reviews and stores that have exercised lease breaks.
2. In the prior year impairment charges of £1.1m were recognised on right-of-use assets.
Impairment of property, plant and equipment and right-of-use assets
For impairment testing purposes, the Group has determined that each retail store is a separate CGU. Each CGU is tested for
impairment at the balance sheet date if any indicators of impairment have been identified.
Significant judgements, assumptions and estimates
All CGUs’ recoverable amounts are measured using value in use. At each reporting period end, detailed forecasts for the following
five years have been used, which are based on approved annual budgets and strategic projections representing the best estimate
of future performance. Management considers forecasting over this period to appropriately reflect the business cycle of the CGUs.
There have been no changes to the composition of the Group’s CGUs during the periods. In determining the value in use of CGUs it is
necessary to make a series of assumptions to estimate the present value of future cash flows. In each case, these key assumptions
have been made by management reflecting past experience and are consistent with relevant external sources of information.
Operating cash flows
The main assumptions within forecast operating cash flow include the achievement of future growth in the retail channel, sales
prices and volumes, raw material input costs, the cost structure of each CGU, the impact of non-UK currency rates upon selling price
and cost relationships and the levels of maintenance capital expenditure required to support each sales channel.
Pre-tax risk adjusted discount rates
This rate reflects the specific risks relating to each segment and considers the countries and regions they operate in. This has been
considered and for the Group has been calculated to be approximately 9% for all periods. Pre-tax risk adjusted discount rates are
derived from risk-free rates based upon long-term government bonds in the territories and averaged for the Group.
204
DR. MARTENS PLC ANNUAL REPORT 2022
13. Property, plant and equipment continued
Sensitivity analysis
The results of the Group’s impairment tests are dependent upon estimates and judgements made by management, particularly in
relation to the key assumptions of the Group. The cash flow projections include assumptions on store performance throughout the
remaining contractual lease term. In particular, the retail revenue recovery profile in the budget for 2022/23 represents sources
of significant estimation uncertainty. The projections for future years include conservative retail revenue recovery and build in
sensitivity of lower revenue recovery profiles compared to expected GDP rates on a regional basis (in line with CGUs). We have
concluded no material reasonable possible changes in assumptions will result in an impairment and therefore no sensitivity analysis
has been disclosed.
14. Inventories
Raw materials
Finished goods
Inventories net of provisions
Inventory provision
Inventory written off to Consolidated Statement of Profit or Loss
15. Trade and other receivables
Trade receivables
Less: allowance for expected credit losses
Trade receivables – net
Other receivables
Prepayments and accrued income
FY22
£m
1.2
121.8
123.0
FY21
£m
1.3
100.2
101.5
3.1
3.9
0.8
1.5
FY22
£m
76.6
(0.7)
75.9
5.6
81.5
4.1
85.6
FY21
£m
52.0
(1.3)
50.7
5.3
56.0
3.4
59.4
All trade and other receivables are expected to be recovered within 12 months of the year-end date. The fair value of trade and
other receivables is the same as the carrying values shown above. The carrying value of trade receivables represents the maximum
exposure to credit risk. For some trade receivables the Group may obtain security in the form of guarantees, insurances, mortgages
or letters of credit which can be called upon if the counterparty is in default under the terms. As at 31 March 2022 the amount of
collateral held was £0.4m (FY21: £0.6m).
As at 31 March 2022 trade receivables of £0.2m (FY21: £0.5m) were due over 90 days. Trade receivables are reviewed on a line-by-
line basis with consideration given to specific circumstances and credit history when calculating the provision. The ageing analysis
of these receivables is as follows:
Over 90 days
FY22
£m
0.2
FY21
£m
0.5
As at 31 March 2022 trade receivables were carried net of expected credit losses of £0.7m (FY21: £1.3m). The individually impaired
receivables relate mainly to accounts which are outside the normal credit terms. The ageing analysis of these receivables is as
follows:
Up to 60 days
60 to 90 days
Over 90 days
FY22
£m
0.2
0.1
0.4
0.7
FY21
£m
1.0
–
0.3
1.3
DR. MARTENS PLC ANNUAL REPORT 2022
205
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
15. Trade and other receivables continued
At 1 April
Change in provision for expected credit losses
At 31 March
Debtors days
The carrying amount of the Group’s trade and other receivables is denominated in the following currencies:
UK Sterling
Euro
US Dollar
Japanese Yen
Other currencies
16. Cash and cash equivalents
Cash and cash equivalents
17. Trade and other payables
Current
Trade payables
Taxes and social security costs
Other payables
Bank interest and finance charges
Accruals and deferred income
FY22
£m
1.3
(0.6)
0.7
FY21
£m
2.3
(1.0)
1.3
42
42
FY22
£m
7.4
15.1
45.5
3.0
4.9
75.9
FY22
£m
228.0
FY21
£m
3.0
9.6
29.1
2.8
6.2
50.7
FY21
£m
113.6
FY22
£m
FY21
£m
52.4
52.6
6.9
5.5
0.8
65.6
69.1
134.7
5.3
5.3
1.3
64.5
68.5
133.0
All trade and other payables are expected to be settled within 12 months of the year-end date. The fair value of trade and other
payables is the same as the carrying values shown above. At 31 March 2022, other payables consisted of £4.4m (FY21: £4.4m) in
relation to employment related payables.
206
DR. MARTENS PLC ANNUAL REPORT 2022
18. Borrowings
Current
Lease liabilities
Total current interest-bearing loans and borrowings
Non-current
Bank loans (including unamortised fees)
Lease liabilities
Total non-current
Total borrowings
Reconciliation of disclosed non-current borrowings to gross bank borrowings:
Non-current bank loans
Add back unamortised fees
Total gross bank borrowings
Notes
28
28
FY22
£m
19.8
19.8
FY21
£m
18.2
18.2
280.9
93.1
374.0
281.6
66.6
348.2
393.8
366.4
280.9
4.7
285.6
281.6
5.9
287.5
On 29 January 2021, the Group entered into a New Facilities Agreement, comprising a new Term Loan B (‘TLB’) facility of €337.5m
(equivalent to £300.0m at that date) and a new multi-currency revolving credit facility of £200.0m. These new facilities have a
maturity date of 2 February 2026. Under the ancillary facility a total of £6.0m has been utilised in relation to HMRC deferment
guarantee and landlord bank guarantees (£3.2m) and foreign exchange hedging contracts (£2.8m). No amount has been drawn
down under the revolving credit facility in the period.
The Group value of debt at 31 March 2022 (excluding unamortised fees) of £285.6m is £14.4m lower than the amount borrowed
on 29 January 2021 due to GBP Euro exchange rate movement.
The carrying value of the Group’s total borrowings (excluding lease liabilities) is denominated in the following currencies:
Euro Term Loan B
Total borrowings
Loan repayments will occur as follows:
Year to 31 March
2026 (2 February 2026)
Total
Interest is chargeable on the loan at the following rate:
Euro Term Loan B
Total loans before unamortised fees
FY22
£m
285.6
285.6
FY21
£m
287.5
287.5
Term Loan B (EURO)
£m
285.6
285.6
FY22
£m
Base rate
285.6
EURIBOR
Margin
%
2.75
285.6
The current margin on the Euro Term Loan B is 2.75%, however this will fall to a low of 2.25% based on the Group leverage.
DR. MARTENS PLC ANNUAL REPORT 2022
207
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
18. Borrowings continued
Bank loans
Revolving credit facility utilisation
Guarantees
Foreign exchange hedging contracts
Total utilised facility
Available facility (unutilised)
Total revolving facility
Interest rate charged on unutilised facility
FY22
£m
FY21
£m
3.2
2.8
6.0
194.0
2.6
2.0
4.6
195.4
200.0
200.0
%
0.88
%
0.88
The bank loans are secured by a fixed and floating charge over all assets of the Group.
On 29 January 2021, the Group entered into a new £200.0m multi-currency revolving credit facility available until 2 February 2026.
Fair value measurement
The fair value of the items classified as loans and borrowings is shown above. The book and fair values of borrowings are deemed
to be approximately equal.
Redeemable preference shares
Interest charged on preference shares which were redeemed in full on 28 January 2021 was £28.5m.
Movements in bank loans and preference shares were as follows:
Euro Term Loan B
Total borrowings
Bank loans (B and C)
Euro Term Loan B
Bank loans
Preference shares
Total borrowings
19. Provisions
At 1 April 2021
Arising during the year
Amounts utilised
At 31 March 2022
Cash flows
New loans
£m
Repayment of
capital
£m
Repayment of
interest
£m
Foreign
exchange
movement
£m
Non-cash
capitalised
interest
£m
–
–
–
–
–
–
(1.9)
(1.9)
–
–
Cash flows
New loans
£m
Repayment of
capital
£m
Repayment of
interest
£m
Foreign
exchange
movement
£m
Non-cash
capitalised
interest
£m
1 April
2021
£m
287.5
287.5
1 April
2020
£m
74.8
–
74.8
312.9
–
300.0
300.0
–
(72.7)
–
(72.7)
(165.8)
387.7
300.0
(238.5)
–
–
–
(175.6)
(175.6)
(2.1)
(12.5)
(14.6)
–
(14.6)
–
–
–
28.5
28.5
Other
provisions
£m
Property
provisions
£m
0.1
–
(0.1)
–
1.5
0.4
–
1.9
31 March
2022
£m
285.6
285.6
31 March
2021
£m
–
287.5
287.5
–
287.5
Total
£m
1.6
0.4
(0.1)
1.9
The property provisions relate to the estimated repair and restatement costs for retail stores at the end of the lease. The provisions
are not discounted for the time value of money as this is not considered materially different from the current cost.
208
DR. MARTENS PLC ANNUAL REPORT 2022
20. Derivative assets and liabilities
Assets
Foreign exchange forward contracts
Liabilities
Foreign exchange forward contracts
FY22
£m
FY21
£m
0.9
0.3
(0.5)
–
Assets and liabilities held at fair value are categorised into levels that have been defined as follows:
• quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1);
• inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (that is,
as prices) or indirectly (that is, derived from prices) (Level 2); and
• inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3).
Derivative financial instruments consist of foreign exchange forward contracts, which are categorised within Level 2. The full fair
value of a derivative which is designated in a hedge accounting relationship is classified as a non–current asset or liability if the
remaining maturity of the hedged item is more than 12 months and as a current asset or liability if the maturity of the hedged item
is less than 12 months.
Non-UK exchange forward contracts derivatives
The Group manages its exposure to variability in GBP equivalent cash flows by hedging highly probable future cash flows arising
in foreign currencies. The Group manages its exposure to net foreign currency cash flows and seeks to maximise natural offsets
wherever possible. The Group’s principal net foreign currency exposures are to USD, EUR and JPY.
The Group adopts a rolling, layered approach to hedging using forward foreign exchange contracts on an 18-month horizon. Other
derivative contracts and longer tenors may be used provided these are approved by the Board.
The following table represents the nominal amounts of derivatives in a continued hedge relationship as at each Balance Sheet date:
Average exchange rate
Cash flow hedges: sell GBP buy EUR
Cash flow hedges: sell EUR buy GBP
Cash flow hedges: sell GBP buy US Dollar
Cash flow hedges: sell EUR buy US Dollar
Nominal amounts
Cash flow hedges: sell GBP buy EUR
Less than a year
More than a year but less than two years
Cash flow hedges: sell EUR buy GBP
Less than a year
More than a year but less than two years
Cash flow hedges: sell GBP buy US Dollar
Less than a year
More than a year but less than two years
Cash flow hedges: sell EUR buy US Dollar
Less than a year
More than a year but less than two years
FY22
FY21
1.1716
1.1779
–
–
–
–
1.3734
1.2152
€m
107.8
–
£m
39.2
8.2
$m
–
–
$m
–
–
€m
–
–
£m
–
–
$m
33.0
–
$m
20.0
–
DR. MARTENS PLC ANNUAL REPORT 2022
209
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
21. Financial instruments
IFRS 13 requires the classification of financial instruments measured at fair value to be determined by reference to the source of
inputs used to derive fair value. The fair values of all financial instruments held at amortised cost in both years are approximately
equal to their carrying values. Derivatives carried at fair value are considered to be at Level 2 and are disclosed separately below.
The fair value hierarchy has been defined in note 20.
31 March 2022
Fair value
through other
comprehensive
income
£m
Receivables at
amortised cost
£m
81.5
–
228.0
309.5
–
0.9
–
0.9
Liabilities at
amortised cost
£m
Fair value
through other
comprehensive
income
£m
285.6
19.8
93.1
–
65.6
464.1
–
–
–
0.5
–
0.5
31 March 2021
Fair value
through other
comprehensive
income
£m
Receivables at
amortised cost
£m
56.0
–
113.6
169.6
–
0.3
–
0.3
Liabilities at
amortised cost
£m
Fair value
through other
comprehensive
income
£m
287.5
18.2
66.6
64.5
436.8
–
–
–
–
–
Total
£m
81.5
0.9
228.0
310.4
Total
£m
285.6
19.8
93.1
0.5
65.6
464.6
Total
£m
56.0
0.3
113.6
169.9
Total
£m
287.5
18.2
66.6
64.5
436.8
Assets as per Balance Sheet
Trade and other receivables excluding prepayments and accrued income
Derivative financial instruments
Cash and cash equivalents
Liabilities as per Balance Sheet
Bank debt (excluding unamortised fees)
Lease liabilities – Current
Lease liabilities – Non-current
Derivative financial instruments
Trade and other payables excluding non-financial liabilities
Assets as per Balance Sheet
Trade and other receivables excluding prepayments and accrued income
Derivative financial instruments
Cash and cash equivalents
Liabilities as per Balance Sheet
Bank debt (excluding unamortised fees)
Lease liabilities – Current
Lease liabilities – Non-current
Trade and other payables excluding non-financial liabilities
210
DR. MARTENS PLC ANNUAL REPORT 2022
21. Financial instruments continued
Group financial risk factors
The Group’s activities expose it to a wide variety of financial risks: liquidity risk, credit risk and market risk (including foreign
exchange and interest rate risks). The Group’s tolerance to the impact of financial risks on cash flows, financial performance and
its financial position is low. The Group’s treasury policies seek to manage residual financial risk to within this tolerance in a cost-
effective manner taking advantage of natural offsets that exist or can be created through its operating activities. The Group uses
derivative financial instruments to hedge certain risk exposures.
Risk management is carried out by a central Finance and Treasury department under policies approved by the Board of Directors.
Group Finance and Treasury identifies, evaluates and hedges financial risks in close cooperation with the Group’s operating units.
The Board agrees written principles for overall risk management as well as written policies covering specific areas such as foreign
exchange risk, interest rate risk, credit risk, use of derivative financial instruments and non-derivative financial instruments and
investment of excess liquidity.
Liquidity risk
Cash flow forecasting is regularly performed in the operating entities of the Group and aggregated by Group Finance. Treasury
monitors rolling forecasts of the Group’s liquidity requirements to ensure that it has sufficient cash to meet operational needs
while maintaining sufficient headroom in its undrawn committed borrowing facilities at all times so that the Group does not breach
borrowing limits or covenants on any of its borrowing facilities. Surplus cash held by operating entities over and above balances
required for working capital are transferred to treasury. Treasury invests surplus cash in interest bearing accounts, choosing
instruments with sufficient liquidity to provide headroom as determined by the above-mentioned forecasts.
The table below sets out the contractual maturities (representing undiscounted contractual cash flows) of loans, borrowings and
other financial liabilities:
At 31 March 2022
Up to
3 months
£m
Between 3 &
12 months
£m
Between
1 & 5 years
£m
More than
5 years
£m
Bank loans – Principal
Bank loans – Interest
Total bank loans
Lease liability
Derivative financial instruments
Trade and other payables excluding non-financial liabilities
–
1.9
1.9
3.8
–
65.6
71.3
–
5.9
5.9
285.6
22.4
308.0
–
–
–
16.0
66.2
26.9
–
–
0.5
–
–
–
21.9
374.7
26.9
494.8
At 31 March 2021
Up to
3 months
£m
Between 3 &
12 months
£m
Between
1 & 5 years
£m
More than
5 years
£m
Bank loans – Principal
Bank loans – Interest
Total bank loans
Lease liability
Trade and other payables excluding non-financial liabilities
–
2.0
2.0
4.0
64.5
70.5
–
6.0
6.0
14.1
–
287.5
30.7
318.2
48.3
–
–
–
–
18.4
–
20.1
366.5
18.4
475.5
Credit risk
Credit risk is managed on a Group basis, except for credit risk relating to accounts receivable balances. Each local entity is
responsible for managing and analysing the credit risk of their new customers before standard payment and delivery terms and
conditions are offered. Credit risk arises from cash and cash equivalents, derivative financial instruments and deposits with banks
and financial institutions, as well as credit exposures to wholesale and retail customers, including outstanding receivables and
committed transactions. For banks and financial institutions only independently rated parties with an investment grade rating are
accepted. Treasury policies in place do not allow concentration of risk with individual counterparties and do not allow significant
treasury exposures with counterparties which are rated below investment grade.
For wholesale customers, risk control assesses the credit quality of the customer, taking into account its financial position, past
experience and other factors. Individual risk limits are regularly monitored. Sales to wholesale customers are settled primarily by
bank transfer and retail customers are settled in cash or by major debit/credit cards. The Group has no significant concentration
of credit risk as exposure is spread over a large number of customers.
DR. MARTENS PLC ANNUAL REPORT 2022
211
Total
£m
285.6
30.2
315.8
112.9
0.5
65.6
Total
£m
287.5
38.7
326.2
84.8
64.5
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
21. Financial instruments continued
Market risk
Non-UK exchange risk
The Group operates internationally and is exposed to non-UK exchange risk arising from the various currency exposures, primarily
with respect to the US Dollar, Euro and Japanese Yen. Non-UK exchange risk arises from future commercial transactions, recognised
assets and liabilities and net investments in foreign operations. Non-UK exchange risk arises when future commercial transactions
or recognised assets and liabilities are denominated in a currency that is not the entity’s functional currency.
The Group purchases the vast majority of its inventory from factories in Asia which are paid in US Dollars. Approximately 80%
of Group EBITDA is earned in currencies other than Pounds Sterling. In addition, the Group has certain investments in foreign
operations whose net assets are exposed to non-UK currency translation risk; or when the results, cash flows and financial position
of foreign subsidiaries are consolidated into, or paid up to, the parent company of the Group.
Cash flow and fair value interest rate risk
The Group’s interest rate risk arises from its floating rate borrowings and cash amounts held. Borrowings issued at fixed rates
expose the Group to fair value interest rate risk. The Group’s bank debt borrowings are denominated in Euros, and incur interest
at variable rates subject to a Euribor floor at 0%.
At 31 March 2022 if interest rates on bank borrowings had been 50 basis points higher or lower with all other variables held
constant, the calculated pre-tax profit for the year would change by £1.5m (FY21: £0.6m).
Capital risk
The Group manages its capital to ensure that entities in the Group will be able to continue as going concerns while maximising the
return to stakeholders through the optimisation of the debt and equity balances. The Group’s overall strategy remains consistent
with that from the past few years.
The capital structure of the Group consists of net debt disclosed in note 18 and equity attributable to equity holders of the parent,
comprising issued share capital, reserves and retained earnings as disclosed in notes 23 and 24 and the Consolidated Statement of
Changes in Equity. The Group’s Board of Directors reviews the capital structure on an annual basis. The Group is not subject to any
externally imposed capital requirement.
Non-UK currency risk
The Group has analysed the impact of a movement in exchange rate of the major non-GBP currencies on its EBITDA (all other
exchange rates remaining unchanged) as follows:
10% appreciation
Currency
US Dollar
Euro
Yen
FY22
£m
2.4
18.0
3.6
FY21
£m
1.5
12.6
3.1
Note the US Dollar movement is lower as the Group earns US Dollars from its US business and purchases substantially all inventory
in US Dollar, which provides a degree of natural offset. In addition to the above, a 10% appreciation on the Euro rate would impact
annualised bank loan interest by £0.9m (FY21: £0.9m) under the terms of the new loan agreement.
212
DR. MARTENS PLC ANNUAL REPORT 2022
22. Deferred taxation
The analysis of deferred tax assets and liabilities is as follows:
Deferred tax assets
Deferred tax asset to be recovered after more than 12 months
The gross movement on the deferred income tax is as follows:
Deferred tax asset movement
FY22
£m
FY211
£m
9.6
7.4
FY22
£m
2.2
FY211
£m
–
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
The deferred tax asset provided in the financial statements is supported by budgets and trading forecasts and relates to the
following temporary differences:
• accelerated capital allowances are the differences between the net book value of fixed assets and their tax base;
• temporary differences are the differences between the carrying amount of an asset/liability and its tax base that eventually
will reverse and mainly comprise amounts for unrealised profits in intra-group transactions and expenses;
• trade losses expected to be utilised in future periods; and
• deferred tax on share-based payments in relation to the expected future tax deduction on the exercise of granted share options
spread over the vesting period.
The movement in deferred income tax assets and liabilities during the year is as follows:
At 1 April 2020
Statement of Profit or Loss (charge)/credit
At 31 March 2021
Statement of Profit or Loss (charge)/credit
Foreign exchange
At 31 March 2022
Accelerated
capital
allowances
£m
(0.2)
(0.4)
(0.6)
(1.4)
–
(2.0)
Temporary
differences1
£m
Tax losses
£m
Share-based
payments
£m
7.4
0.4
7.8
2.7
(0.2)
10.3
0.2
–
0.2
0.4
–
0.6
–
–
–
0.7
–
0.7
Total1
£m
7.4
–
7.4
2.4
(0.2)
9.6
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
Deferred taxation not provided in the financial statements:
Tax losses
FY22
£m
9.3
FY21
£m
7.3
The deferred tax asset has been remeasured, and the 31 March 2022 year-end balance calculated using the rate at which the
relevant asset is expected to reverse.
DR. MARTENS PLC ANNUAL REPORT 2022
213
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
23. Share capital
On 29 January 2021, the Company carried out a reorganisation of its share capital to facilitate a listing to the premium segment
of the Official List of the Financial Conduct Authority and to trade on the London Stock Exchange Main Market for listed securities.
This is described as follows:
Authorised, called up and fully paid
FY22
No.
FY22
£
FY21
No.
FY21
£
Ordinary shares of £0.01 each
1,000,222,700
10,002,227
1,000,000,100
10,000,001
The movements in the ordinary share capital during the year ended 31 March 2022 were as follows:
FY22
Shares
No.
FY22
Share capital
£m
FY21
Shares
No.
FY21
Share capital
£m
As at 1 April 2021
1,000,000,100
10.0
10,000,004
Issued on incorporation of Dr. Martens plc
Further shares issued
Share consolidation
Share for share exchange
Doc Topco Limited
Dr. Martens plc
Share cancellation
Capital reduction
Sub-division of shares (1 for 100 split)
–
222,600
–
–
–
–
–
–
–
–
–
–
–
–
–
–
1
139
(139)
(10,000,004)
10,000,003
(3)
–
990,000,099
–
–
–
–
–
1,400.0
–
(1,390.0)
–
As at 31 March 2022
1,000,222,700
10.0
1,000,000,100
10.0
24. Reserves
The following describes the nature and purpose of each reserve within equity:
Reserve
Share capital
Hedging reserve
Capital reserve – own shares
Capital redemption reserve
Merger reserve
Description and purpose
Nominal value of subscribed shares.
Represents the movements in fair value on designated hedging instruments.
This reserve relates to shares held by SIP Trusts as ‘treasury shares’. The shares
held by the SIP Trusts were issued directly to the Trusts in order to satisfy
outstanding employee share options and potential awards under the employee share
incentive schemes. The Company issued shares directly to the Trusts of 110,900 on
8 October 2021 and 111,700 on 31 March 2022, and at 31 March 2022 held 16,925
shares (FY21: nil).
A non-distributable reserve into which amounts are transferred following the
redemption or purchase of own shares. The reserve was created in order to ensure
sufficient distributable reserves were available for the purpose of redeeming
preference shares in the prior year.
The difference between the nominal value of shares acquired by Dr. Martens plc
(the Parent Company) in the share for share exchange with Doc Topco Limited and
the nominal value of shares issued to acquire them.
Non-UK currency translation reserve
Includes translation gains or losses on translation of non-UK subsidiaries’ financial
statements from the functional currencies to the presentational currency.
Retained earnings
Retained earnings represent the profits of the Group made in current and preceding
years, net of distributions and equity-settled share-based awards. Included in
retained earnings are distributable reserves.
214
DR. MARTENS PLC ANNUAL REPORT 2022
25. EBT
The Group had an Employee Benefit Trust (EBT), Doc Topco Limited Employee Benefit Trust, for the purpose of facilitating the
holding of shares in Doc Topco Limited (previously the Parent Company of the Group) for the benefit of employees of the Group.
The assets of the employee share trust were held by a separate trust, of which the Directors consider that Doc Topco Limited had
control for accounting purposes. Immediately prior to admission to the London Stock Exchange, shares were transferred to the
Executive Directors, in their positions as employees for past services at £nil cost and therefore the distribution falls within the
definition of equity-settled share-based payment under IFRS 2 Share-Based Payments and there are no vesting conditions attached
to these shares and they vest immediately on distribution to the CFO/CEO. The fair value of the shares at the date of transfer was
£3.70 per share resulting in a share-based payment charge of £10.8m. In addition, the EBT sold 10,570,300 shares at IPO date
generating cash of £37.8m and, in conjunction with £4.2m of cash held by the EBT from previous shares sold, funded a £42.0m
‘IPO bonus’ to all employees of the Group.
The Trust was dissolved on 1 July 2021.
The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, share options during
the year:
Outstanding at the beginning of the year
Granted
Vested
Forfeited
Outstanding at the end of the year
Weighted average contractual life remaining (years)
Fair value measurement
The following table lists the inputs to the model used for the plan for the year ended 31 March 2021:
Date of grant1
Share price (pence)
Fair value at grant date (pence)
Exercise price (pence)
Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected life (years)
Model used
FY21
EBT
No.
–
2,929,700
(2,929,700)
–
–
–
WAEP
–
£0.00
£0.00
–
–
–
FY21
EBT
29/01/2021
425
358
0
Nil
0.00%
0.00%
0 years
n/a
1. On 23 January 2021 the Trustees issued the Letter of Wishes to the Executive Directors.
26. Share-based payments
On 29 January 2021, the Group approved the award of shares to Executive Directors and other senior executives under a new
equity-settled Long Term Incentive Plan (LTIP) – the Performance Scheme Plan (PSP) for the Executive Directors and Global
Leadership Team (GLT) and the Restricted Scheme Plan (RSP) for GLT direct reports. The LTIP is a discretionary share plan under
which awards are approved and granted at the discretion of the Remuneration Committee.
Long Term Incentive Plan – Performance Scheme Plan (PSP)
On 9 February 2021, conditional awards of share options were granted to the Executive Directors and the other senior managers.
These awards are capable of vesting over the period from 9 February 2021 to the 2024 results announcement, subject to the
achievement of performance conditions and continued service. The performance conditions attached to the awards are Total
Shareholder Return (TSR), which is a market-based performance condition, and EPS growth, which is a non-market-based
performance condition. The fair value of the TSR element of the performance conditions is calculated and fixed at the date of grant
using a Stochastic options pricing model. The fair value of the EPS element of the performance conditions is reviewed at each
balance sheet date and adjusted through the number of options expected to vest. The awards will generally vest to participants at
the end of the vesting period subject to good and bad leaver provisions. There are no cash settlement alternatives and the Group
accounts for the PSP as an equity-settled plan.
DR. MARTENS PLC ANNUAL REPORT 2022
215
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
26. Share-based payments continued
Long Term Incentive Plan – Restricted Scheme Plan (RSP)
On 9 February 2021, service conditional awards of shares under the RSP were granted to certain employees of the Group. The
awards vest in two tranches, with 50% vesting 18 months following the grant date and 50% vesting 36 months following the grant
date. The members of the RSP must be employed by the Group at the end of the vesting or service period for each tranche. If
employees leave the Group after the first 50% tranche has vested but before the second 50% tranche is due to vest, the second
tranche will lapse. The fair value of restricted awards is the face value of the awards at the date of grant. There are no cash
settlement alternatives. The Group accounts for the restricted shares as an equity-settled plan. Full details on the performance
conditions for all the LTIP awards can be found in the Remuneration report on pages 150 to 161.
Free share award
On 8 October 2021, the Group granted free shares to all employees, offering all employees awards of ordinary shares in the
Company at an exercise price of £nil. All awards vested on 31 March 2022 and the vesting of these share awards was dependent
on continued employment from the grant date.
Included in staff costs is £5.2m (FY21: £0.7m) in relation to expenses arising from equity-settled share-based payments. Within this
amount is £0.8m (FY21: £nil) in relation to the free share award.
Global bonus scheme share plan
The Remuneration Committee of the Group has determined that a proportion of the annual Executive Bonus Scheme will be settled
in the form of purchased Parent Company’s shares. There were no cancellations or modifications to the awards during the year.
Included in staff costs is £1.9m (FY21: £nil) in relation to expenses arising from cash-settled share-based payments.
Movements during the year
The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, share options during
the year:
FY22
LTIP
FY21
LTIP
No.
WAEP
No.
WAEP
Outstanding at the beginning of the year
2,665,803
–
–
–
Granted
Vested
Forfeited
1,017,177
–
(495,081)
£0.00 2,665,803
£0.00
–
–
–
–
–
–
Outstanding at the end of the year
3,187,899
£0.00 2,665,803
£0.00
Weighted average contractual life remaining (years)
1.9
£0.00
2.9
£0.00
FY22
Free share award
No.
–
222,600
(205,675)
(16,925)
–
–
WAEP
–
£0.00
£0.00
–
–
–
Outstanding at the beginning of the year
Granted
Vested
Forfeited
Outstanding at the end of the year
Weighted average contractual life remaining (years)
216
DR. MARTENS PLC ANNUAL REPORT 2022
26. Share-based payments continued
Fair value measurement
The following table lists the inputs to the models used for the three plans for the year ended 31 March 2022:
Date of grant
Share price (pence)
Fair value at grant date (pence)
Exercise price (pence)
Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected life (years)
Model used
Date of grant
Share price (pence)
Fair value at grant date (pence)
Exercise price (pence)
Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected life (years)
Model used
Date of grant
Share price (pence)
Fair value at grant date (pence)
Exercise price (pence)
Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected life (years)
Model used
FY22
LTIP
PSP
PSP
PSP
RSP
RSP
06/07/2021
15/12/2021
15/12/2021 06/07/2021
15/12/2021
451
371
0
Nil
388
301
0
Nil
388
388
0
Nil
453
453
0
Nil
388
388
0
Nil
54.11%
0.10%
54.57%
0.42%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
2.7 years
2.3 years
2.3 years
2.7 years
2.3 years
Monte Carlo Monte Carlo
n/a
n/a
n/a
FY21
LTIP
PSP
09/02/2021
513
439
0
Nil
50.59%
0.03%
3.3 years
Monte Carlo
RSP
09/02/2021
513
513
0
Nil
0.00%
0.00%
1.5 – 3.0 years
n/a
FY22
Free share award
08/10/2021
373
373
0
Nil
0.00%
0.00%
0.5 years
n/a
Volatility
For determining expected volatility, IFRS 2 requires the fair value to take into account historical volatility over the expected term.
As Dr. Martens plc has been listed for less than the expected life of the plans it does not have sufficient information on historical
volatility, and it computes volatility for the longest period for which trading activity is available. It also considered the historical
volatility of similar entities in the same industry for the equivalent period of their listed share price history.
Employer payroll taxes
Employer payroll taxes are being accrued, where applicable, at local rate, which management expects to be the prevailing rate when
the awards are exercised, based on the share price at the reporting date. The total employer payroll taxes for the year relating to all
the awards was £0.7m (FY21: £0.1m).
DR. MARTENS PLC ANNUAL REPORT 2022
217
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
27. Financial commitments and contingencies
Total future minimum lease payments (not discounted) under non-cancellable lease rentals are payable as follows:
Not later than one year
Later than one year and not later than five years
Later than five years
FY22
£m
24.9
73.2
29.2
127.3
FY21
£m
22.7
54.3
20.0
97.0
The financial commitments note has been prepared on the basis that the lease commitments will continue to the end of the lease
term and these lease breaks will not be exercised. The future minimum lease payments to the lease break are £84.6m (FY21:
£65.1m).
Contingent liabilities exist in the form of a duty deferment guarantee to HMRC for a maximum amount of £0.9m (FY21: £0.9m), rent
guarantees to various landlords of £2.1m (FY21: £1.7m) and other guarantees of £0.2m (FY21: £nil). These contingent liabilities which
aggregate to £3.2m (FY21: £2.6m) are guaranteed under the revolving credit facility.
28. Leases
Set out below are the carrying amounts of lease liabilities (included under interest-bearing loans and borrowings) and the
movements during the year:
At 1 April 2021
Additions and remeasurement
Interest
Payments
Foreign exchange
At 31 March 2022
Current
Non-current
The following amounts were recognised in the Statement of Profit or Loss:
Depreciation expense of right-of-use assets
Interest expense on lease liabilities
Expenses relating to short-term leases (included in cost of sales)
Variable lease payments (included in cost of sales)
Total operating expenses recognised in profit
Total amount recognised in profit
Notes
8
18
18
Notes
8
FY22
£m
84.8
47.8
3.5
(24.0)
0.8
112.9
19.8
93.1
FY22
£m
22.5
3.5
1.3
2.0
3.3
FY21
£m
88.4
20.4
3.7
(23.8)
(3.9)
84.8
18.2
66.6
FY21
£m
21.5
3.7
0.8
0.7
1.5
29.3
26.7
29. Pensions
Defined contribution scheme
The Group operates a defined contribution pension scheme for its employees. The Group’s contributions to this scheme were £6.0m
for the year ended 31 March 2022 (FY21: £5.8m) and at 31 March 2022 £0.8m (FY21: £0.9m) remained payable to the pension fund.
Defined benefit scheme
Airwair International Limited (a subsidiary of the Group) operates a pension arrangement called the Dr. Martens Airwair Group
Pension Plan (the Plan). The Plan has a defined benefit section that provides benefits based on final salary and length of service
on retirement, leaving service or death. The defined benefit section closed to new members on 6 April 2002 and closed to future
accrual with effect from 31 January 2006. The Plan also has a defined contribution section that provides money purchase benefits
to some current and former employees.
The Plan is managed by a board of Trustees appointed in part by Airwair International Limited and in part from elections by
members of the Plan. The Trustees have responsibility for obtaining valuations of the fund, administering benefit payments and
investing the Plan’s assets. The Trustees delegate some of these functions to their professional advisers where appropriate.
218
DR. MARTENS PLC ANNUAL REPORT 2022
29. Pensions continued
Defined benefit scheme continued
The defined benefit section of the Plan is subject to the Statutory Funding Objective under the Pensions Act 2004. A valuation
of the Plan is carried out at least once every three years to determine whether the Statutory Funding Objective is met. The last
valuation was carried out at 30 June 2019 which confirmed that the Plan had sufficient assets to meet the Statutory Funding
Objective. The next valuation is due at 30 June 2022. The Statutory Funding Objective does not currently impact on the recognition
of the Plan in these accounts.
During the year, no discretionary benefits were awarded. There were no Plan amendments, settlements or curtailments during
the period.
The weighted average duration of the defined benefit obligation is approximately 17 years (FY21: 17 years). Around 50% of the
undiscounted benefits are due to be paid beyond 18 years’ time, with the last payments expected to be over 70 years from now.
Key risks
The defined benefit section of the Plan exposes Airwair International Limited to a number of risks:
• Investment risk. The Plan holds investments in asset classes, such as equities, which have volatile market values and while these
assets are expected to provide the real returns over the long term, the short-term volatility can cause additional funding to be
required if a deficit emerges.
• Interest rate risk. The value of the Plan’s liabilities is assessed using market yields on high quality corporate bonds to discount the
liabilities. As the Plan holds assets such as equities, the value of the assets and liabilities may not move in the same way. The Plan
holds derivatives to manage a proportion of the interest rate risk.
• Inflation risk. A significant proportion of the benefits under the Plan are linked to inflation. Although the Plan’s assets are
expected to provide a good hedge against inflation over the long term, movements in inflation expectations over the short term
could lead to a deficit emerging. The Plan holds some derivatives to hedge a proportion of the potential changes in the value
of the liabilities due to changes in market inflation expectations.
• Mortality risk. In the event that members live longer than assumed, a deficit could emerge in the Plan.
Although the Lloyds Banking Group Pensions Trustees Limited v. Lloyds Bank PLC (and others) court judgment on 26 October 2018
(and the subsequent court judgement on 20 November 2020) provided some clarity in respect of GMP equalisation and the
obligations that this places on schemes, the actual impact of equalising the Plan’s GMPs remains uncertain. An approximate
allowance has been made in the disclosures for the impact of GMP equalisation. There were no other plan amendments, curtailments
or settlements during the period.
Effect of the Plan on Company’s future cash flows
Airwair International Limited is required to agree a Schedule of Contributions with the Trustees of the Plan following a valuation,
which must be carried out at least once every three years. Following the valuation of the Plan at 30 June 2019, a Schedule of
Contributions was agreed under which Airwair International Limited was not required to make any contributions to the defined
benefit section of the Plan (other than payments in respect of administrative expenses). Accordingly, Airwair International Limited
does not expect to contribute to the defined benefit section of the Plan, although it will continue to contribute to the defined
contribution section in line with the Schedule of Contributions. The next valuation of the Plan is due as at 30 June 2022. If this
reveals a deficit then Airwair International Limited may be required to pay contributions to the Plan to repair the deficit over time.
The amounts recognised in the Balance Sheet (under IAS 19 Employee Benefits) are determined as follows:
Fair value of assets – defined benefit section
Fair value of assets – defined contribution section
Fair value of plan assets
Present value of funded obligations – defined benefit section
Present value of funded obligations – defined contribution section
Present value of funded obligations – total
Surplus of funded plans
Impact of asset ceiling
Net pension asset
FY22
£m
68.6
20.4
89.0
(55.3)
(20.4)
(75.7)
13.3
(13.3)
–
FY21
£m
67.8
15.5
83.3
(59.0)
(15.5)
(74.5)
8.8
(8.8)
–
Although the Plan has a surplus, this is not recognised on the grounds that Airwair International Limited is unlikely to derive any
future economic benefits from the surplus.
DR. MARTENS PLC ANNUAL REPORT 2022
219
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
29. Pensions continued
A reconciliation of the net defined benefit asset over the year is given below:
Net defined benefit asset at beginning of year
Total defined benefit charge in the Statement of Profit or Loss
Remeasurement losses in Other Comprehensive Income (OCI)
Employer’s contributions
Net defined benefit asset at end of the year
FY22
£m
FY21
£m
–
–
–
–
–
–
–
–
–
–
The amount charged to the Statement of Profit or Loss and Statement of Other Comprehensive Income in respect of the defined
benefit section of the Plan was £nil (FY21: £nil). Costs in respect of the defined contribution section of the Plan, and other defined
contribution arrangements operated by Airwair International Limited, are allowed for separately.
The remeasurements in respect of the defined benefit section of the Plan, to be shown in Other Comprehensive Income, are shown below:
(Gains)/losses on defined benefit assets in excess of interest
Losses/(gains) from changes to demographic assumptions
Losses/(gains) from changes of financial assumptions
Change in effect of asset ceiling
Total remeasurements to be shown in the OCI
The change in assets over the year was:
At 1 April
Interest on defined benefit assets
Return on defined benefit section assets less interest
Benefits paid from the defined benefit section
Increase in defined contribution section assets
At 31 March
Split as:
Fair value of assets – defined benefit section
Fair value of assets – defined contribution section
At 31 March
FY22
£m
(1.4)
–
(2.9)
4.3
–
FY22
£m
83.3
1.3
1.4
(1.9)
4.9
FY21
£m
(5.1)
0.3
9.0
(4.2)
–
FY21
£m
73.2
1.4
5.1
(2.1)
5.7
89.0
83.3
68.6
20.4
89.0
67.8
15.5
83.3
The information above includes assets for the defined benefit section and also the defined contribution section. At 31 March 2022
the assets for each scheme are as outlined above.
The change in the funded obligations over the year was:
At 1 April
Past service cost
Interest cost on defined benefit obligation
Changes to demographic assumptions
Changes to financial assumptions
Benefits paid from the defined benefit section
Increase in defined contribution section assets
At 31 March
Split as:
Present value of funded obligations – defined benefit section
Present value of funded obligations – defined contribution section
At 31 March
220
DR. MARTENS PLC ANNUAL REPORT 2022
FY22
£m
74.5
–
1.1
–
(2.9)
(1.9)
4.9
FY21
£m
60.5
–
1.1
0.3
9.0
(2.1)
5.7
75.7
74.5
55.3
20.4
75.7
59.0
15.5
74.5
29. Pensions continued
The change in the effect of the asset ceiling over the year is as follows:
At 1 April
Net interest charge on asset ceiling
Changes in the effect of the asset ceiling excluding interest
At 31 March
FY22
£m
8.8
0.2
4.3
13.3
FY21
£m
12.7
0.3
(4.2)
8.8
A breakdown of the assets is set out below, split between those assets that have a quoted market value in an active market and
those that do not. The assets do not include any investment in shares of Airwair International Limited.
Assets with a quoted market value in an active market:
Cash and other
Domestic
Assets without a quoted market value in an active market:
Equities and property
Domestic
Foreign
Fixed interest bonds
Unspecified
Index linked gilts
Domestic
Alternatives
Unspecified
Property
Unspecified
Insured annuities
Domestic
Cash and other
Domestic
Foreign
Unspecified
Defined contribution section assets
Unspecified
FY22
£m
FY21
£m
–
–
0.2
0.2
0.5
15.9
16.4
17.9
17.9
28.6
28.6
6.3
6.3
1.0
1.0
1.3
1.3
3.0
0.1
(5.9)
(2.8)
20.3
20.3
1.1
19.4
20.5
7.2
7.2
34.6
34.6
5.8
5.8
–
–
1.5
1.5
2.6
–
(4.6)
(2.0)
15.5
15.5
Fair value of plan assets
89.0
83.3
DR. MARTENS PLC ANNUAL REPORT 2022
221
FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued
29. Pensions continued
A full actuarial valuation was carried out at 30 June 2019. The results of that valuation were updated to 31 March 2022 by a qualified
independent actuary. The principal assumptions selected by Airwair International Limited and used by the actuary to calculate the
Plan’s defined benefit obligation were:
Discount rate
Inflation assumption (RPI)
Inflation assumption (CPI)
LPI pension increases subject to 5% cap
Revaluation in deferment
Post retirement mortality assumption
Tax free cash
Proportion married at retirement or earlier death
Assumed life expectancies on retirement at age 65 are:
Retiring today:
Retiring in 20 years’ time:
Male
Female
Male
Female
FY22
2.6%
3.6%
2.9%
3.5%
2.9%
FY21
2.0%
3.3%
2.5%
3.2%
2.5%
100% for males and 102%
for females of the S3PA
tables with CMI_2020
projections using a 0%
2020 weight parameter, a
long-term improvement
rate of 1.00% p.a. and no
initial addition
100% (males) and 102%
(females) of S3PA tables, with
allowance for future
improvements in line with
CMI_2019, 1.00% long-term
rate
Members are assumed to
take 50% of the maximum
tax free cash possible
Members are assumed to
take 50% of the maximum
tax free cash
70%
21.8
24.0
22.8
25.2
The key sensitivities of the defined benefit obligation to the actuarial assumptions are shown below:
Discount rate
Plus 0.5%
Minus 0.5%
Rate of inflation
Plus 0.5%
Minus 0.5%
Life expectancy
Plus 1.0 year
Minus 1.0 year
70%
21.8
24.0
22.8
25.1
FY21
£m
(4.7)
5.3
4.3
(4.6)
2.8
(2.7)
FY22
£m
(4.2)
4.7
4.1
(3.7)
2.6
(2.6)
The sensitivity illustrations set out above are approximate. They show the likely effect of an assumption being adjusted whilst all other
assumptions remain the same. Only the impact on the liability value (i.e. the defined benefit obligation) is considered – in particular:
• no allowance is made for any changes to the value of the Plan’s invested assets in scenarios where interest rates or market
inflation expectations change; and
• no allowance is made for changes in the value of the annuity policies held by the Plan, which is calculated using the same actuarial
assumptions as for the Plan’s defined benefit obligation.
Such changes to the asset values would be likely to partially offset the changes in the defined benefit obligation.
The net Balance Sheet and Statement of Profit or Loss are not sensitive to the actuarial assumptions used at the current time, due
to the effect of the asset ceiling.
222
DR. MARTENS PLC ANNUAL REPORT 2022
30. Related party transactions
Transactions with related parties
Transactions between the Company and its wholly owned subsidiaries, which are related parties of the Company, have been
eliminated on consolidation and are not disclosed in this note. A list of investments in subsidiary undertakings can be found
in note 12 to the Parent Company financial statements.
Alter Domus1
Amount incurred
Amount payable by/(owed) at year end
Genesys1
Amount incurred
Amount payable by/(owed) at year end
Klarna1
Amount incurred
Amount payable by/(owed) at year end
TeamViewer1
Amount incurred
Amount payable by/(owed) at year end
FY22
£’000
FY21
£’000
29
–
41
(1)
188
47
6
–
6
(6)
–
–
–
–
6
–
1. Alter Domus, Genesys, Klarna and TeamViewer are related to the Group as they are under the common control of Permira V Fund, which is itself controlled by
Permira Holdings Limited, a major shareholder which has significant influence over the Group.
Key management personnel compensation
The compensation of key management (including Executive Directors) for the year was as follows:
Salaries and benefits
Exceptionals: IFRS 2 (non-cash)
Pensions
This includes the Directors of all Group companies.
FY22
£m
8.7
–
0.2
FY21
£m
26.6
10.8
0.2
DR. MARTENS PLC ANNUAL REPORT 2022
223
FINANCIAL STATEMENTSCONTENTS
Parent Company Balance Sheet
225
Parent Company Statement
of Changes in Equity
Notes to the Parent Company
Financial Statements
226
227
ARENT
COMPANY
224
DR. MARTENS PLC ANNUAL REPORT 2022
Parent Company Balance Sheet
As at 31 March 2022
Non-current assets
Investments
Current assets
Trade and other receivables
Cash and cash equivalents
Total assets
Current liabilities
Trade and other payables
Total liabilities
Net assets
Equity attributable to the owners of the parent
Share capital
Capital reserve – own shares
Capital redemption reserve
Retained earnings
Total equity
Notes
Total
FY22
£m
Total
FY21
£m
6
1,413.4
1,413.4
7
8
34.0
–
34.0
10.2
9.5
19.7
1,447.4
1,433.1
9
(30.9)
(26.6)
(30.9)
(26.6)
1,416.5
1,406.5
10
11
11
11
10.0
–
10.0
–
–
1,406.5
–
1,396.5
1,416.5
1,406.5
As permitted by section 408 of the Companies Act 2006, the Company’s Statement of Profit and Loss has not been included
in these financial statements.
The Company incurred a profit for the year to 31 March 2022 of £17.0m (FY21: loss of £5.0m). The Directors consider £1,389.8m
(FY21: £1,385.0m) of retained earnings is distributable and £16.7m (FY21: £11.5m) is non-distributable.
The notes on pages 227 to 232 are an integral part of these financial statements.
The financial statements on pages 225 to 232 were approved and authorised by the Board of Directors and signed on its behalf by:
KENNY WILSON
CHIEF EXECUTIVE OFFICER
31 May 2022
JON MORTIMORE
CHIEF FINANCIAL OFFICER
31 May 2022
DR. MARTENS PLC ANNUAL REPORT 2022
225
FINANCIAL STATEMENTS
Parent Company Statement of Changes in Equity
For the year ended 31 March 2022
At date of incorporation on 19 October 2020
Comprehensive expense
Loss for the period
Total comprehensive expense for the period
Shares issued
Share for share exchange
Capital reduction
Share-based payments
At 31 March 2021
Comprehensive income
Profit for the year
Total comprehensive income for the year
Dividends paid
Shares issued
Share-based payments
At 31 March 2022
Share capital
£m
Notes
Capital
reserve
– own shares
£m
Capital
redemption
reserve
£m
–
–
–
–
1,400.0
(1,390.0)
–
10.0
–
–
–
–
–
10
10
10
5
10
00
10.0
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
Retained
earnings
£m
–
(5.0)
(5.0)
–
–
1,390.0
11.5
Total
equity
£m
–
(5.0)
(5.0)
–
1,400.0
–
11.5
1,396.5
1,406.5
17.0
17.0
(12.2)
–
5.2
17.0
17.0
(12.2)
–
5.2
1,406.5
1,416.5
The notes on pages 227 to 232 are an integral part of these financial statements.
226
DR. MARTENS PLC ANNUAL REPORT 2022
Notes to the Parent Company Financial Statements
For the year ended 31 March 2022
1. General information
Dr. Martens plc (the ‘Company’) is a public company incorporated in England and Wales under the Companies Act 2006. The
Company’s registered office is: 28 Jamestown Road, Camden, London NW1 7BY. The principal activity of the Company and its
subsidiaries (together referred to as the ‘Group’) is the design, development, procurement, marketing, selling and distribution
of footwear, under the Dr. Martens brand.
2. Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below. The Company has
presented a comparative period from incorporation on 19 October 2020 to 31 March 2021 and the policies were consistently applied
to the period presented, unless otherwise stated. Amounts are presented in GBP and to the nearest million pounds (to one decimal
place) unless otherwise noted.
Basis of preparation
The financial statements have been prepared on a going concern basis under the historical cost convention and in accordance with United
Kingdom Accounting Standards, including FRS 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’
(United Kingdom Generally Accepted Accounting Practice) and in conformity with the requirements of the Companies Act 2006.
Disclosure exemptions
The Company has taken advantage of the following disclosure exemptions permitted by FRS 102:
• the requirements of Section 7 Statement of Cash Flows and Section 3 Financial Statement Presentation, paragraph 3.17(d);
• the requirements of Section 11 Financial Instruments, paragraphs 11.42, 11.44, 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and
11.48(c);
• the requirements of Section 33 Related Party Disclosures, paragraph 33.7.
Going concern
The financial statements have been prepared on a going concern basis. The Directors’ assessment is based on detailed trading and
cash flow forecasts, including forecast liquidity and covenant compliance. The period of management’s assessment is from the date
of the signing of the financial statements to 30 September 2023 and the going concern basis is dependent on the Group maintaining
adequate levels of resources to operate during the period.
The Directors also considered the Group’s funding arrangements at 31 March 2022 with cash of £228.0m, term loan of £285.6m as
well as available undrawn facilities of £189.5m. A bullet debt repayment of the term loan of £285.6m not due until February 2026.
The year saw a slow recovery from Covid-19 as demand rebounded in our core markets as they emerged from lockdowns and
restrictions and as we begin to learn to live with Covid-19. Despite a wide variety of localised restrictions negatively impacting
trading on a country by country basis, a recovery trajectory has been clear. The principal impact of Covid in the year was on supply
and specifically on manufacturing (as experienced with three factories being closed for circa three months in south Vietnam during
summer 2021) and significantly extended lead times from factory to our DCs, particularly lead times to USA nearly doubling to
90-95 days. More recently we have seen a slow improvement in lead times and, coupled with a high vaccination rate across our
factories, we anticipate it unlikely we will experience a repeat of FY22 country-wide lockdown. Continued recovery is reliant upon
economies normalising, following vaccination success in our core markets and learning to live with Covid-19.
The Directors prepare their detailed forecasts and plans for the assessment period taking into account their experiences of trading
through the financial year to March 2022, including the impact of Covid-19 on profitability, cash flow and covenant compliance.
The Directors remain vigilant and continue to monitor the effects of Covid-19 and supply chain challenges in all our core markets
(across ecommerce, retail and wholesale channels) and economic and political instability and will react appropriately to further
developments and associated risks. Trading in the year also identified that payments from wholesale customers remained strong
throughout with no material increase in bad debts from pre Covid-19 trading.
As part of the going concern assessment, management have modelled and the Directors have reviewed a base case and a severe but
plausible downside scenario described in the Viability Statement set out on pages 104 and 105 with no planned cost or working
capital mitigation (including the payment of dividends).
The base case assumes the Group continues to trade with no restrictions in core markets and trade continues to build in line with the
DOCS growth strategy.
Given the backdrop of continued global economic uncertainty the current geopolitical landscape and increasing inflation, the risks for
modelling purposes in the severe but plausible downside scenario included a large website down during our peak period, factory
closures for 3 months in one key production geographic and unexpected increases in costs and inflation arising from global events.
These risks will impact on the revenue and cost growth assumptions in the base case and have been sensitised downward to model the
severe but plausible downside scenario with no planned cost or working capital mitigation actions (including the dividend payments).
The impact was represented by revenue growth being 33pts lower than the base case across all channels and geographies.
DR. MARTENS PLC ANNUAL REPORT 2022
227
FINANCIAL STATEMENTSNotes to the Parent Company Financial Statements
For the year ended 31 March 2022 continued
2. Accounting policies continued
Going concern continued
In the severe but plausible scenario modelled the Group continues to have satisfactory liquidity headroom but required remediation
of the covenant headroom throughout the period under review. However, should this extreme downside scenario occur then
mitigating actions could be taken including, (but not limited to) cancellation of pay awards, reduction in planned marketing spend,
potential extension of payment terms with factories, reducing purchases in line with reduced sales, and delay/cancellation of IT
related capex and reduced future dividend payments. In addition, if inflation expectations are high, we expect to increase prices to
offset higher input costs. A more extreme downside scenario is not considered plausible.
To date we have had minimal experience of bad debts or lower margin. Whilst we have experienced manufacturing constraints
through summer 2021 (with 3 factories in south Vietnam closed for 3 months) and extended lead times for logistics from Asia to
USA, our plans assume the extended lead times are broadly maintained until H2 (when they slowly improve) with factories more
likely to not experience country-wide, long-term lockdowns, but due to high vaccination status, more likely periods of sub optimal
operations/closures for a few days with positive tests isolated but broadly continued operations.
In addition, a reverse stress test has been modelled to determine what could break covenant compliance estimates and liquidity
before any mitigating actions. To model these reverse stress tests the impact on revenue of zero covenant headroom and zero
liquidity was calculated at the end of FY23. Under the covenant breach test it is concluded that the business could weather extreme
growth reductions against the base case without mitigation, -38pts of revenue growth in FY23 before covenants are breached.
Similarly, the business would have to experience -65pts revenue growth reduction in FY23 before zero cash headroom is reached,
which would be below our pre-Covid-19 numbers (FY20). Under both tests modelled, there were no mitigating actions (including
dividend payments) modelled and the resulting revenues calculated and likelihood of occurring have been considered. The Directors
have assessed the likelihood of occurrence to be remote.
The Directors will continue to monitor the effects of Covid-19 and inflation on our Group and the economies of the countries the
Group operates and plan to maintain maximum flexibility to react on a market by market basis, taking into consideration the various
national and local government regulations and policies as events unfold.
In adopting the going concern basis for preparing the financial statements, the Directors have considered the business activities
as well as the principal risks and uncertainties faced by the business. Based on the Group’s trading and cash flow forecasts, the
Directors are satisfied that the Group will maintain an adequate level of resources to be able to continue to operate during the
period under review.
Taxation
The tax expense would represent the sum of the tax currently payable and deferred tax movement recognised in the period. There
is no tax currently payable based on results for the period. Taxable profit differs from net profit as reported in the Statement of
Comprehensive Income because it excludes items of income or expense that are taxable or deductible in other years and it further
excludes items that are never taxable or deductible. The Company’s liability for current tax is calculated by using tax rates that have
been enacted or substantively enacted by the end of each reporting period.
Dividends
Final dividends are recorded in the financial statements in the period in which they are approved by the Company’s shareholders.
Interim dividends are recorded in the period in which they are approved and paid.
Investments
Investments are stated at cost (also deemed the fair value) less any provision for impairment.
Trade and other receivables
Trade receivables are classified under IFRS 9 and measured at amortised cost using the effective interest rate method. The
Company recognises an allowance for expected credit losses (ECLs) for all debt instruments not held at FVPL. The most significant
financial assets of the Group are its trade receivables, which are referred to as ‘customer and other receivables’. ECLs are based
on the difference between the contractual cash flows due in accordance with the contract and all the cash flows that the Company
expects to receive, discounted at an approximation of the original effective interest rate.
Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand deposits, and other short-term, highly liquid investments that are
readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.
Trade and other payables
Trade and other payables include related party obligations incurred in connection with the reorganisation of the share capital of the
Company and amounts due to subsidiary undertakings.
228
DR. MARTENS PLC ANNUAL REPORT 2022
2. Accounting policies continued
Share-based payments
The Company provides benefits to certain employees (including Executive Directors) in the form of share-based payment
transactions, whereby employees render services as consideration in exchange for equity instruments (equity-settled transactions).
Further details of the share-based payments accounting policy can be found in note 2.25 of the Consolidated Financial Statements.
Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in
equity as a deduction, net of tax, from the proceeds.
Capital reserve – own shares
Dr. Martens plc shares held by the Company’s two SIP Trusts are classified in shareholders’ equity as ‘Capital reserve – own shares’
and are recognised at cost. No gain or loss is recognised in the income statement on the purchase or sale of such shares.
Significant judgements and estimates
The following judgements have had the most significant effect on amounts recognised in the financial statements:
Investments
The Company assesses, at each reporting date, whether there is an indication that any investment may be impaired. If any indication
exists, or when annual impairment testing for an investment is required, the Company estimates the investment’s recoverable
amount. In assessing an investment’s recoverable amount, the estimated future cash flows are discounted to their present value
using a pre-tax discount rate that reflects current market assessments of the time value of money.
3. Staff costs
Other than the Directors, the Company had no employees during the year. Details of Directors’ remuneration can be found in note 7
to the Consolidated Financial Statements and in the Remuneration report on pages 150 to 161.
4. Auditor’s remuneration
The Company has incurred audit fees of £15,750 (FY21: £15,000) for the year.
5. Dividends
Equity dividends on ordinary shares declared and paid during the year:
Interim dividend for FY22: 1.22p (FY21: nil)
Total dividends declared and paid during the year
Proposed for approval by shareholders at the AGM
(not recognised as a liability at 31 March 2022 or 31 March 2021)
Final dividend for FY22: 4.28p (FY21: nil)
Total interim and final dividend relating to FY22
Dividend as a % of earnings
Dividend per share
Total dividend per share relating to FY22 (pence)
6. Investments
At 1 April 2021
Acquisitions
At 31 March 2022
A list of the Company’s investments in subsidiary undertakings can be found in note 12.
FY22
£m
12.2
12.2
42.8
55.0
30.4%
5.50
FY21
£m
–
–
–
–
–
–
FY22
£m
1,413.4
–
FY21
£m
–
1,413.4
1,413.4
1,413.4
DR. MARTENS PLC ANNUAL REPORT 2022
229
FINANCIAL STATEMENTSNotes to the Parent Company Financial Statements
For the year ended 31 March 2022 continued
7. Trade and other receivables
Social security and other taxes
Prepayments and accrued income
Amounts owed by subsidiary undertakings
8. Cash and cash equivalents
Cash and cash equivalents
9. Trade and other payables
Trade creditors
Amounts due to subsidiary undertakings
Accruals and deferred income
Taxation
10. Share capital
Authorised, called up and fully paid
FY22
£m
0.1
0.5
33.4
34.0
FY22
£m
–
FY22
£m
0.5
27.8
2.4
0.2
30.9
FY22
No.
FY22
£m
FY21
No.
Ordinary shares of £0.01 each
1,000,222,700
10.0
1,000,000,100
1,000,222,700
10.0
1,000,000,100
The movements in the ordinary share capital during the period ended 31 March 2022 were as follows:
FY21
£m
0.7
0.4
9.1
10.2
FY21
£m
9.5
FY21
£m
–
18.1
8.5
–
26.6
FY21
£m
10.0
10.0
As at 1 April 2021
Further shares issued
Share consolidation
Issued on share for share exchange
Share cancellation
Capital reduction
Sub-division of shares
FY22
Ordinary shares
No.
FY22
Share capital
£m
FY21
Ordinary shares
No.
FY21
Share capital
£m
1,000,000,100
10.0
222,600
–
–
–
–
–
–
–
–
–
–
–
1
139
(139)
–
–
–
10,000,003
1,400.0
(3)
–
990,000,099
–
(1,390.0)
–
As at 31 March 2022
1,000,222,700
10.0
1,000,000,100
10.0
For details of share transactions during the year, refer to note 23 of the Group Consolidated Financial Statements.
230
DR. MARTENS PLC ANNUAL REPORT 2022
11. Reserves
Reserve
Share capital
Capital reserve – own shares
Capital redemption reserve
Retained earnings
Description and purpose
Nominal value of subscribed shares.
This reserve relates to shares held by SIP Trusts as ‘treasury shares’. The shares held by the SIP
Trusts were issued directly to the Trusts in order to satisfy outstanding employee share options
and potential awards under the employee share incentive schemes. The Company issued shares
directly to the Trusts of 110,900 on 8 October 2021 and 111,700 on 31 March 2022, and at 31 March
2022 held 16,925 shares (FY21: nil).
A non-distributable reserve into which amounts are transferred following the redemption or
purchase of own shares. The reserve was created in order to ensure sufficient distributable
reserves were available for the purpose of redeeming preference shares in the prior year.
To recognise the profit or loss, all other net gains and losses and transactions with owners
(e.g. dividends) not recognised elsewhere, and the value of equity-settled share-based awards
provided to Executive Directors and other senior executives as part of their remuneration
(refer to notes 25 and 26 of the Group Consolidated Financial Statements for further details).
DR. MARTENS PLC ANNUAL REPORT 2022
231
FINANCIAL STATEMENTSNotes to the Parent Company Financial Statements
For the year ended 31 March 2022 continued
12. Subsidiary undertakings
The registered address and principal place of business of each subsidiary undertaking are shown in the footnotes below the table. The
financial performance and financial position of these undertakings have been consolidated in the Group consolidated financial statements.
Name
Country of registration Class of share capital held
Direct
Indirect
Nature of business
Airwair (1994) Limited1
Airwair (1996) Limited1
England and Wales £1 Ordinary shares
England and Wales £1 Ordinary shares
Airwair International Limited1
England and Wales £1 Ordinary shares
Airwair Limited1
England and Wales £1 Ordinary shares
Airwair Property Limited1
England and Wales £1 Ordinary shares
–
–
–
–
–
100% Management company
100% Management company
100% Footwear retail and distribution
100% Management company
100% Property investment
Nature of
investment
England and Wales Ordinary shares
100%
– Management company
Ampdebtco Limited2
DM Germany GmbH13
DM Sweden AB14
Germany
Sweden
Ordinary
Ordinary
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Manufacturing support
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Management company
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
100% Footwear retail and distribution
50% Trademark registration
100% Footwear retail and distribution
100% Dormant
100% Dormant
100% Dormant
100% Dormant
100% Dormant
Dr. Martens Airwair (Ireland) Limited12
Republic of Ireland Ordinary
Dr. Martens Airwair (Zhuhai) Company Limited*4 China
Dr. Martens Airwair Belgium N.V8
Dr Martens Airwair Canada Inc.19
Dr. Martens Airwair France S.A.S9
Belgium
Canada
France
Ordinary
Ordinary
Capital of no par value
Ordinary
Dr Martens Airwair Group Limited1
England and Wales Ordinary shares
Dr. Martens Airwair Hong Kong Limited5
Hong Kong
Dr. Martens Airwair Japan KK7
Dr. Martens Airwair Korea Limited6
Dr. Martens Airwair Spain S.L.U17
Dr. Martens Airwair USA LLC3
Japan
Korea
Spain
USA
Ordinary
Ordinary
Ordinary
Ordinary
Capital of no par value
Dr. Martens Airwair Wholesale Limited1
England and Wales £1 Ordinary shares
Dr. Martens Italy SRL15
Italy
Dr. Martens Netherlands B.V.10
Netherlands
Ordinary
Ordinary
GFM Trademarks GmbH11
Shanghai Airwair Trading Ltd*16
Germany
China
DM1 Ordinary shares
Ordinary
Dr. Martens Sports & Leisure Limited1
England and Wales £1 Ordinary shares
Dr Martens Airwair Singapore PTE Limited18
Singapore
Ordinary
Dr Martens Airwair & Co Limited1
England and Wales £1 Ordinary shares
Dr. Martens Dept. Store Limited1
England and Wales £1 Ordinary shares
Dr Martens Limited1
England and Wales £1 Ordinary shares
*The financial year of this entity ends on 31 December in line with local requirements.
1. Cobbs Lane, Wollaston, Northamptonshire, England, NN29 7SW.
2. 28 Jamestown Road, Camden, London, England, NW1 7BY.
3. 10 Northwest, 10th Avenue, Portland, Oregon, USA, 97209.
4. No. 04B, F16. Seat B, No 2021, Jiuzhou Avenue West, Zhuhai 519000, Guangdong Province, China.
5. Unit 2306-11, 23F, Sun Life Tower, The Gateway Tower 5, Harbour City, 15 Canton Road, Tsim Sha Tsui, Hong Kong.
6. 1F, Yanghwa-ro 10-gil 45, Mapo-gu, Seoul, South Korea.
7. 5-2-28 Jingumae, Shibuya, Tokyo, Japan 150-0001.
8. Avenue du Port 86C, Box 204, 1000 Brussels.
9. 36 Rue Des Petits Champs, 75002, Paris, France.
10. Postbus 23393, 110DW Amsterdam Zuidoost.
11. An Der Arch 3, 82402, Bayern, Germany.
12. 3rd Floor Kilmore House, Park Lane, Spencer Dock, Dublin 1.
13. 5. Etage, Plane Mühle 2 40221 Düsseldorf.
14. Blekingegatan 48, 11662 Stockholm, Sweden.
15. Via Morimondo 26–20143 Milano.
16. Room 907, Gateway Office Tower 1, No 1, Hongqiao Road, Xuhui District, Shanghai, China.
17. C/Principe de Vergara, 112 4A Planta 28002, Madrid, Spain.
18. 77 Robinson Road, 13-00 Robinson 77, Singapore 068896.
19. 69 Wingold Avenue, Suite 107, Box 122, Toronto, Ontario, Canada M6B 1P8.
232
DR. MARTENS PLC ANNUAL REPORT 2022
NOTICE OF
ANNUAL
GENERAL
MEETING
2022
To be held at 28 Jamestown Road, Camden, NW1 7BY
on Thursday 14 July 2022 at 9.30am (BST)
THIS DOCUMENT IS IMPORTANT AND REQUIRES
YOUR IMMEDIATE ATTENTION.
If you are in any doubt as to the action you should take, you should
immediately consult your stockbroker, bank manager, solicitor, accountant
or other independent professional adviser authorised under the Financial
Services and Markets Act 2000 if you are resident in the United Kingdom
or, if you reside elsewhere, another appropriately authorised
financial adviser.
If you have sold or otherwise transferred all your shares in Dr. Martens plc,
please forward this document and accompanying documents (except any
personalised form of proxy, if applicable) to the purchaser or transferee, or
to the stockbroker or other agent through whom the sale or transfer was
effected, for transmission to the purchaser or transferee.
DR. MARTENS PLC ANNUAL REPORT 2022
233
NOTICE OF ANNUAL GENERAL MEETING 2022Notice of Annual General Meeting 2022
How to vote
Your votes are important to us. You can
cast your votes in advance of the meeting
in the following ways:
become due and payable on 19 July 2022
to shareholders named on the Register
of Members at the close of business on
10 June 2022.
How to ask questions
We encourage shareholders who wish
to do so to submit any questions for the
Board that relate to the resolutions
being proposed at the AGM by email to
company.secretariat@drmartens.com by
12 July 2022. This will enable the Board to
answer as many shareholder questions as
possible. We will publish a list of answers to
any questions received that relate to the
business of the AGM on drmartensplc.com
shortly after the meeting.
Recommendation
The Board believes that all the resolutions
to be proposed at the AGM are in the
best interests of the Company and its
shareholders as a whole. The Directors
therefore unanimously recommend
that shareholders vote in favour of all
resolutions, as they intend to do in
respect of their own shareholdings.
Yours faithfully,
EMILY REICHWALD
GENERAL COUNSEL
AND COMPANY SECRETARY
EMILY REICHWALD
GENERAL COUNSEL AND COMPANY
SECRETARY
Dear shareholder ,
I have the pleasure of writing to you with
details of Dr. Martens plc’s Annual General
Meeting (‘AGM’), which will be held on
Thursday 14 July 2022 at 28 Jamestown
Road, Camden, London, NW1 7BY. The
meeting will commence at 9.30am (BST).
The formal Notice of Meeting (the
‘Notice’) follows this letter on pages 235
and 236 and sets out details of each of
the resolutions to be proposed for
shareholder approval, together with
detailed explanatory notes relating to
each individual resolution, which can be
found on pages 237 to 239. Additional
useful notes for shareholders wishing
to issue proxy voting instructions
electronically or by post can be found
on pages 240 to 241.
• online by logging on to our Registrar
Equiniti’s website, sharevote.co.uk;
• via the electronic proxy appointment
service offered by Euroclear UK & Ireland
Limited for members of CREST; or
• by completing and returning a paper
proxy form, available from Equiniti on
request (contact details can be found
on the inside back cover).
Details of how to submit your proxy vote
by post, online or through CREST are set
out on pages 240 and 241.
We recommend that shareholders
intending to vote by proxy nominate the
Chair of the meeting as their proxy. Doing
so will ensure that your shares are voted
at the meeting, on your behalf and in
accordance with your voting instructions.
All of the resolutions at the AGM will be
taken on a poll vote. The results of the
AGM will be notified to the London Stock
Exchange and posted on our website,
drmartensplc.com, as soon as possible
after the AGM, along with details of the
business conducted at the AGM.
Meeting attendance
Whilst government restrictions relating to
Covid-19 have, as at the date of this Notice,
fallen away, the pandemic remains
ongoing. The health and wellbeing of all
our shareholders and employees is of
paramount importance and we therefore
ask that shareholders considering
attending the meeting take sensible
precautions before doing so and that you
do not attend if you are displaying any of
the symptoms of COVID-19.
Re-election of Directors
All Directors will once again stand for
re-election at the AGM, in line with the
provisions of the UK Corporate
Governance Code. Full biographies of
each Director standing for re-election can
be found on pages 114 to 117 of the Annual
Report and at drmartensplc.com. The
Board continues to consider that each
Director is fully effective and committed
to his or her role and is pleased to
recommend their re-election at the AGM.
We will continue to monitor public health
guidance in relation to the COVID-19
pandemic. Should it become appropriate
to amend arrangements for the AGM,
we will notify shareholders through our
corporate website, drmartensplc.com.
We would appreciate it if shareholders
planning to attend the meeting notify
us in advance by email to:
company.secretariat@drmartens.com
by 12 July 2022. This will enable us to
make the necessary arrangements to
comfortably accommodate shareholders
at our Camden office, which is currently
undergoing significant construction work
that will be unlikely to have concluded by
the date of the AGM.
Final dividend
As we most recently reiterated in our
Half Year Results, the Board has adopted
a progressive dividend policy that
reflects the long-term earnings and
cash flow potential of the Group, taking
into account the Group’s financial
performance, market conditions and need
for financial flexibility. Its policy takes into
consideration the characteristics of our
business, our expectations for future
cash flows and our plans for organic
investment in innovation and productivity.
In line with this policy, the Board is
recommending, under resolution 3, a final
dividend for the year ended 31 March
2022 of 4.28 pence per share, which,
subject to approval by shareholders, will
234
DR. MARTENS PLC ANNUAL REPORT 2022
DR. MARTENS PLC
Company number: 12960219
Notice of Meeting 14 July 2022
Notice is hereby given that the Annual
General Meeting of Dr. Martens plc (the
‘Company’) will be held at 28 Jamestown
Road, Camden, London, United Kingdom,
NW1 7BY on Thursday 14 July 2022 at
9.30am (the ‘AGM’) for the purposes set
out below.
You will be asked to consider and, if
thought fit, pass the following resolutions.
Resolutions 1 to 15 (inclusive) will be
proposed as ordinary resolutions, and
Resolutions 16 to 19 (inclusive) will be
proposed as special resolutions.
1. Reports and Accounts
To receive the Strategic Report, Directors’
Report, and the audited accounts for the
financial year ended 31 March 2022,
together with the report of the auditor.
2. Directors’ Remuneration report
To receive and to approve the Directors’
Remuneration report for the year ended 31
March 2022, as set out on pages 147 to 161
of the Annual Report, on an advisory basis.
3. Final dividend
To declare a final dividend of 4.28p per
share for the year ended 31 March 2022,
as recommended by the Directors.
4-11. Re-election of Directors
To re-elect the following Directors who
are seeking annual re-election in
accordance with the UK Corporate
Governance Code:
4. Paul Mason
5. Kenny Wilson
6. Jon Mortimore
7. Ian Rogers
8. Ije Nwokorie
9. Lynne Weedall
10. Robyn Perriss
11. Tara Alhadeff
To view our full Board biographies,
see P114-117 of the Annual Report
or visit drmartensplc.com
12. Appointment of auditors
To resolve that PricewaterhouseCoopers
LLP be, and is hereby, appointed as
auditor of the Company to hold office
from the conclusion of this meeting until
the conclusion of the next general
meeting at which accounts are laid before
the Company.
13. Auditor’s remuneration
To resolve that the Audit and Risk
Committee be authorised to determine
the remuneration of the auditor on
behalf of the Board.
14. Political donations
To resolve that, in accordance with
sections 366 and 367 of the Companies
Act 2006, the Company and any company
which, at any time during the period for
which this resolution has effect, is or
becomes a subsidiary of the Company,
be and are hereby authorised to:
(A) make political donations to political
parties and/or independent election
candidates, not exceeding £100,000
in total;
(B) make political donations to political
organisations, other than political
parties, not exceeding £100,000 in
total; and
(C) incur political expenditure not
exceeding £100,000 in total,
provided that the aggregate amount of
any such donations and expenditure
under paragraphs (A), (B) and (C) shall
not exceed £100,000, during the period
beginning with the date of the passing of
this resolution and ending at the
conclusion of the Company’s AGM to be
held in 2023 or until 1 October 2023,
whichever is sooner.
For the purpose of this resolution the
terms ‘political donations’, ‘political
parties’, ‘independent election
candidates’, ‘political organisations’ and
‘political expenditure’ have the meanings
set out in sections 363 to 365 of the
Companies Act 2006.
15. Directors’ authority to
allot shares
To resolve that the Directors be and
are hereby authorised generally and
unconditionally pursuant to section 551
of the Companies Act 2006 to exercise
all the powers of the Company to allot
shares in the Company and to grant rights
to subscribe for or convert any security
into shares in the Company:
(A) Up to an aggregate nominal amount
of £3,334,075.67 (such amount to be
reduced by any allotments or grants
made under paragraph (B) below in
excess of such sum); and
(B) Comprising equity securities (as
defined in section 560(1) of the
Companies Act 2006) up to an
aggregate nominal amount of
£6,668,151.33 (such amount to be
reduced by any allotments made under
paragraph (A) above) in connection
with an offer by way of a rights issue:
(i) To ordinary shareholders in
proportion (as nearly as may
be practicable) to their existing
holdings; and
(ii) To holders of other equity securities
as required by the rights of those
securities or as the Directors
otherwise consider necessary,
and so that the Directors may impose any
limits or restrictions and make any
arrangements which they consider
necessary or appropriate to deal with any
treasury shares, fractional entitlements,
record dates, legal, regulatory or practical
problems in, or under the laws of, any
territory or any other matter.
The authorities conferred on the Directors
to allot securities under paragraphs (A)
and (B) will expire at the conclusion of the
AGM of the Company to be held in 2023 or
on 1 October 2023, whichever is sooner,
unless previously revoked or varied by the
Company, and such authority shall extend
to the making before such expiry of an
offer or an agreement that would or might
require relevant securities to be allotted
after such expiry, and the Directors may
allot relevant securities in pursuance of
that offer or agreement as if the authority
conferred hereby had not expired.
DR. MARTENS PLC ANNUAL REPORT 2022
235
NOTICE OF ANNUAL GENERAL MEETING 2022
Notice of Annual General Meeting 2022
continued
16. General disapplication of
pre-emption rights
To resolve as a special resolution that,
subject to the passing of Resolution 15,
the Directors be empowered to allot
equity securities (as defined in the
Companies Act 2006) for cash under the
authority given by that resolution (set out
in this Notice of Meeting), and/or to sell
ordinary shares held by the Company as
treasury shares for cash, as if section 561
of the Companies Act 2006 did not apply
to any such allotment or sale, provided
that such authority be limited:
(A) To the allotment of equity securities
and sale of treasury shares in
connection with an offer of, or invitation
to apply for, equity securities (but in
the case of the authority granted
under paragraph (B) of Resolution 15,
by way of a rights issue only):
(i) To ordinary shareholders in
proportion (as nearly as may be
practicable) to their existing
holdings; and
(ii) To holders of other equity securities
as required by the rights of those
securities or as the Directors
otherwise consider necessary,
and so that the Directors may impose any
limits or restrictions and make any
arrangements which they consider
necessary or appropriate to deal with any
treasury shares, fractional entitlements,
record dates, legal, regulatory or practical
problems in, or under the laws of, any
territory or any other matter; and
(B) In the case of the authority granted
under paragraph (A) of Resolution 15
and/or in the case of any sale of
treasury shares, to the allotment of
equity securities or sale of treasury
shares (otherwise than under
paragraph (A) above) up to an
aggregate nominal amount of
£500,111.35.
and shall expire at the conclusion of the
AGM of the Company to be held in 2023 or
on 1 October 2023, whichever is sooner
(unless previously renewed, revoked or
varied by the Company in general
meeting), provided that the Company may
before that date make offers, and enter
into agreements, which would, or might,
require equity securities to be allotted (and
treasury shares to be sold) after the
authority ends and the Directors may allot
equity securities (and sell treasury shares)
under any such offer or agreement as if
the authority had not ended.
17. Additional disapplication
of pre-emption rights for
acquisitions and other
capital investments
To resolve as a special resolution that,
subject to the passing of Resolution 15,
the Directors be empowered in addition to
any authority granted under Resolution 16
to allot equity securities (as defined in the
Companies Act 2006) for cash under the
authority given by Resolution 15 (set out
in this Notice of Meeting) and/or to sell
ordinary shares held by the Company as
treasury shares for cash as if section 561
of the Companies Act 2006 did not apply
to any such allotment or sale, provided
that such authority be:
(A) limited to the allotment of equity
securities or sale of treasury shares
up to an aggregate nominal amount
of £500,111.35; and
(B) used only for the purposes of financing
(or refinancing, if the authority is to
be used within six months after the
original transaction) a transaction
which the Directors of the Company
determine to be an acquisition or
other capital investment of a kind
contemplated by the Statement of
Principles on Disapplying Pre-Emption
Rights most recently published by the
Pre-Emption Group prior to the date
of this Notice of Meeting,
and shall expire at the conclusion of the
AGM of the Company to be held in 2023
or on 1 October 2023, whichever is sooner
(unless previously renewed, revoked or
varied by the Company in general
meeting), provided that the Company may
before that date make offers, and enter
into agreements, which would, or might,
require equity securities to be allotted (and
treasury shares to be sold) after the
authority ends and the Directors may allot
equity securities (and sell treasury shares)
under any such offer or agreement as if
the authority had not ended.
18. Company’s authority to
purchase its own shares
To resolve as a special resolution that the
Company is authorised for the purposes
of section 701 of the Companies Act 2006
to make one or more market purchases
(as defined in section 693(4) of the
Companies Act 2006) of its ordinary
shares of £0.01 each (‘ordinary shares’),
such power to be limited:
(A) To a maximum number of 100,022,270
ordinary shares; and
(B) By the condition that the minimum
price which may be paid for an
ordinary share is £0.01 and the
maximum price which may be paid for
an ordinary share is the higher of:
(i) an amount equal to 105% of the
average market value of an
ordinary share for the five
business days immediately
preceding the day on which that
ordinary share is contracted to
be purchased; and
(ii) an amount equal to the higher of
the price of the last independent
trade of an ordinary share and
the highest current independent
bid for an ordinary share on the
trading venues where the
purchase is carried out,
in each case, exclusive of expenses, such
power to apply until the end of the AGM
of the Company to be held in 2023 or
until 1 October 2023, whichever is sooner,
but in each case so that the Company
may enter into a contract to purchase
ordinary shares which will or may be
completed or executed wholly or partly
after the power ends and the Company
may purchase ordinary shares pursuant
to any such contract as if the power had
not ended.
19. Calling of General Meetings
on 14 days’ notice
To resolve as a special resolution that a
general meeting other than an Annual
General Meeting may be called on no
fewer than 14 clear days’ notice.
By order of the Board
EMILY REICHWALD
GENERAL COUNSEL
AND COMPANY SECRETARY
London, 31 May 2022
Registered office 28 Jamestown Road,
Camden, London, United Kingdom, NW1 7BY
Registered in England and Wales
No. 12960219
236
DR. MARTENS PLC ANNUAL REPORT 2022
EXPLANATORY NOTES TO THE
RESOLUTIONS
1. Receive the reports and accounts
The Board asks that shareholders receive
the Strategic Report, Directors’ Report,
and the audited accounts for the financial
year ended 31 March 2022, together with
the report of the auditor.
2. Approval of the Directors’
Remuneration report
The Directors’ Remuneration report sets
out the pay and benefits received by
each of the Directors for the year ended
31 March 2022. This vote is advisory in
nature and the Directors’ entitlement to
remuneration is not conditional on it.
3. Approval of the final dividend
The proposal recommended by the
Directors in this resolution is 4.28 pence
for each ordinary share. If approved by
shareholders, this final dividend for the
financial year ended 31 March 2022 will
become due and payable on 19 July 2022
to shareholders named on the Register
of Members as at the close of business
on 10 June 2022.
4-11. Re-election of Directors
In accordance with the UK Corporate
Governance Code 2018 (the ‘Code’) and
the Company’s Articles of Association, all
Directors are standing for re-election at
the AGM this year and will be submitting
themselves for re-election at each
subsequent AGM.
Resolutions 7 to 10 (inclusive) relate to
the re-election of Ian Rogers, Ije
Nwokorie, Lynne Weedall and Robyn
Perriss who are the Directors that the
Board has determined are Independent
Non-Executive Directors for the purposes
of the Code (the ‘Independent Non-
Executive Directors’). As set out on page
133 of the Annual Report, Paul Mason and
Tara Alhadeff are not considered by the
Board to be independent for the purposes
of the Code. Paul Mason has held various
roles within the Group and Tara Alhadeff
was appointed as a Non-Executive Director
of the Company by its largest (and, for the
purposes of the Listing Rules, controlling)
shareholder, IngreLux S.àr.l., pursuant to
the terms of its relationship agreement
with the Company.
In compliance with the Listing Rules
relating to controlling shareholders, the
re-election of our Independent Non-
Executive Directors must be approved
by a majority of both:
a. the shareholders of the Company; and
b.
the independent shareholders of the
Company (that is shareholders other than
IngreLux S.àr.l. and its concert parties).
For the purposes of the Listing Rules,
IngreLux S.àr.l. is a controlling
shareholder of the Company. A controlling
shareholder means any person who
exercises, or controls on their own, or
together with any person with whom
they are acting in concert, 30% or
more of the votes able to be cast on all
or substantially all matters at general
meetings of the Company.
Resolutions 7 to 10 (inclusive) are
proposed as ordinary resolutions and can
be voted on by all shareholders of the
Company. However, in addition to this, the
votes cast by independent shareholders
will be counted separately in order to
assess whether the second tier of the test
is satisfied.
In accordance with the Listing Rules,
if any of resolutions 7 to 10 are not
approved by a majority of both
shareholders of the Company and
independent shareholders of the
Company, the failed resolution may be
put to shareholders of the Company, at
a general meeting, which must be held
between 90 and 120 days from the date of
the original vote. In such circumstances,
any Independent Non-Executive
Director(s) whose appointment has not
been approved by both shareholders of
the Company and independent
shareholders of the Company will be
treated as having been re-elected from
the date of the original vote until either
the date when they are re-elected, being
the date of the subsequent general
meeting, or the date of any
announcement by the Board that the
Independent Non-Executive Director(s)
does not intend to stand for re-election.
If a subsequent general meeting does
not take place, the appointment will be
treated as ceasing 120 days from the
date of the original vote. If a subsequent
general meeting does take place and
the further resolution is approved, the
Independent Non-Executive Director(s)
will be treated as having been re-elected
until the following AGM of the Company.
However, if at a subsequent general
meeting the further resolution fails, the
Independent Non-Executive Director(s)
appointment will cease on that date.
The Listing Rules require companies with
a controlling shareholder to make the
following additional disclosures about
each Independent Non-Executive
Director’s relationships, independence,
effectiveness and appointments:
Relationships and transactions:
The Company has received confirmation
from each of the Independent Non-
Executive Directors that there are no
existing or previous relationships,
transactions or arrangements between
any of the Independent Non-Executive
Directors and the Company, its directors,
any controlling shareholder or any
associate of a controlling shareholder.
Effectiveness:
The Board believes that each of the
Independent Non-Executive Directors
continues to demonstrate commitment to
his or her role and is an effective member
of the Board.
Independence:
Each year the Board performance
evaluations will consider the
independence of each member of the
Board. The Board believes that each
Independent Non-Executive Director
remains independent in character and
judgement, and that there are no
relationships or circumstances that are
likely to affect, or appear to affect, his or
her judgement.
Selection:
As disclosed in the report of the
Nomination Committee on pages 136 and
137 of the Annual Report, the Nomination
Committee aims to ensure that the Board
remains balanced, knowledgeable and
diverse in order to meet the needs of the
Company. The Nomination Committee will
draw candidates from its internal and
external network, taking into account,
where appropriate, recommendations
from shareholders and external
recruitment consultants.
The Directors believe that the Board as a
whole comprises an appropriate balance
of knowledge, skills and experience and
that each of the Directors standing for
re-election continues to show the
necessary commitment to be an effective
member of the Board. Biographical details
of all Directors are available on pages 114
to 117 of the Annual Report and on our
website, drmartensplc.com. These include
details of each Director’s skills,
competencies and experience and
illustrates why the Board is satisfied that
each Director’s contribution is, and
continues to be, important to the
Company’s long-term sustainable success.
DR. MARTENS PLC ANNUAL REPORT 2022
237
NOTICE OF ANNUAL GENERAL MEETING 2022Notice of Annual General Meeting 2022
continued
12 & 13. Appointment and
remuneration of auditor
During the year a thorough and
comprehensive tender process for the
selection of the external auditor was
conducted, details of which can be found
on pages 144 and 145 of the Annual
Report. On the recommendation of the
Audit and Risk Committee, the Board
proposes in resolution 12 that
PricewaterhouseCoopers LLP be
appointed as auditor of the Company.
Resolution 13 proposes that the Audit and
Risk Committee be authorised to
determine the level of the auditor’s
remuneration.
14. Authority to make political
donations
The Companies Act 2006 prohibits
companies from making any political
donations to political organisations or
independent candidates, or incurring
political expenditure, unless authorised by
shareholders in advance.
The Company does not make, and does
not intend to make, any such donations or
incur such expenditure within the normal
meanings of those expressions. However,
the definitions of political donations,
political organisations and political
expenditure in the Companies Act 2006
Act are broad and, as a result, can capture
activities such as sponsorship,
subscriptions, payment of expenses, paid
leave for employees fulfilling certain
public duties, and support for bodies
representing the business community in
policy review or reform.
Accordingly, and in line with common
practice, the Company wishes to ensure
that neither it nor its subsidiaries
inadvertently commits any breaches of
the Companies Act 2006 through the
undertaking of routine activities, which
would not normally be considered to
result in the making of political donations
or in political expenditure being incurred.
The Board is therefore seeking authority
to make political donations and to incur
political expenditure not exceeding
£100,000 in total. The proposed authority
will expire at the next AGM of the
Company to be held in 2023 or on
1 October 2023, whichever is sooner.
15. Powers to allot shares
Paragraph (A) of this resolution would
give the Directors the authority to allot
ordinary shares of the Company up to an
aggregate nominal amount equal to
£3,334,075.67 (representing 333,407,567
ordinary shares of £0.01). This amount
represents approximately one-third
(33.33%) of the Company’s issued share
capital as at 31 May 2022, the latest
practicable date before the publication of
this Notice.
In line with guidance issued by the
Investment Association (IA), paragraph
(B) of this resolution would give the
Directors authority to allot ordinary
shares in connection with a rights issue in
favour of ordinary shareholders up to an
aggregate nominal amount equal to
£6,668,151.33 (representing 666,815,133
ordinary shares of £0.01), as reduced by
the nominal amount of any shares issued
under paragraph (A) of this resolution.
This amount (before any reduction)
represents approximately two-thirds
(66.66%) of the issued ordinary share
capital of the Company as at 31 May 2022,
the latest practicable date before the
publication of this Notice.
The authorities sought under paragraphs
(A) and (B) of this resolution will expire at
the conclusion of the Company’s AGM in
2023 or on 1 October 2023, whichever is
sooner. The Directors have no present
intention to exercise either of the
authorities sought under this resolution
except, under paragraph (A), to satisfy
options under the Company’s employee
share schemes; however, the Board
wishes to ensure that the Company has
maximum flexibility in managing the
Group’s capital resources.
As at the date of this Notice, no shares
are held by the Company in treasury.
16 & 17. Authority to disapply
pre-emption rights
Resolutions 16 and 17 are proposed as
special resolutions. Under section 561 of
the Companies Act 2006, if the Directors
wish to allot new shares and other equity
securities, or sell treasury shares, for cash
(other than in connection with an
employee share scheme), these shares
must first be offered to existing
shareholders pro rata to their holdings.
However, there may be occasions when the
Directors require the flexibility to respond
to market developments and to enable
allotments to take place to finance
business opportunities without making a
pre-emptive offer to existing shareholders,
which cannot be done unless shareholders
have first waived their pre-emption rights.
The purpose of resolutions 16 and 17 is to
enable shareholders to waive their
pre-emption rights.
Resolution 16 empowers the Directors to
allot equity securities for cash without
first offering them to existing
shareholders in proportion to their
existing holdings. If approved, the
resolution will authorise Directors to issue
shares in connection with pre-emptive
offers, or otherwise to issue shares for
cash up to an aggregate nominal amount
of £500,111.35 (representing 50,011,135
ordinary shares of £0.01 each) which
includes the sale on a non pre-emptive
basis of any shares the Company holds in
treasury for cash. This aggregate nominal
amount represents approximately 5% of
the issued ordinary share capital of the
Company as at 31 May 2022, being the
latest practicable date before the
publication of this Notice.
The purpose of resolution 17 is to authorise
the Directors to allot new shares and other
equity securities pursuant to the allotment
authority given by resolution 15, or sell
treasury shares for cash, without first
being required to offer such securities
to existing shareholders, up to a further
nominal amount of £500,111.35
(representing 50,011,135 ordinary shares
of £0.01), representing approximately 5%
of the issued ordinary share capital of
the Company as at 31 May 2022, being
the latest practicable date before the
publication of this Notice. The authority
granted by this resolution, if passed, will
238
DR. MARTENS PLC ANNUAL REPORT 2022
19. Notice of General Meeting
In accordance with the Companies Act
2006, the notice period for general
meetings (other than an AGM) is 21 clear
days’ notice unless the Company:
(i) Has gained shareholder approval for
the holding of general meetings on 14
clear days’ notice by passing a special
resolution at the most recent AGM;
and
(ii) Offers the facility for all shareholders
to vote by electronic means.
This shorter notice period would not be
used as a matter of routine, but only in
circumstances where time-sensitive matters
merit the flexibility afforded by the shorter
notice period and it is thought to be in the
interests of shareholders as a whole.
Resolution 19 seeks such approval and,
should it be approved, will be valid until
the end of the next AGM.
18. Authority for the Company
to purchase its own shares
Resolution 18 seeks authority for the
Directors to purchase up to 100,022,270
ordinary shares which, at 31 May 2022
(being the latest practicable date before
the publication of this Notice),
represented 10% of the Company’s issued
share capital. Whilst the Directors have no
present intention to exercise the authority
granted by this resolution, it would
provide them with the flexibility to do so
in the future should they be satisfied that
prevailing market conditions meant that
any such purchase would be in the best
long-term interests of shareholders.
Ordinary shares purchased by the
Company pursuant to this authority may
be held in treasury or may be cancelled.
The Company currently holds no shares
in treasury. The minimum price, exclusive
of expenses, which may be paid for an
ordinary share is £0.01. The maximum
price, exclusive of expenses, that may be
paid for an ordinary share is the higher of:
(i) An amount equal to 105% of the
average market value for an ordinary
share for the five business days
immediately preceding the date of
the purchase; and
(ii) The higher of the price of the last
independent trade and the highest
current independent bid on the
trading venues where the purchase
is carried out.
As at the latest practicable date prior
to publication of this Notice, there were
no outstanding warrants or options to
subscribe for ordinary shares.
only be used in connection with an
acquisition or specified capital investment
which is announced contemporaneously
with the allotment, or which has taken place
in the preceding six-month period and is
disclosed in the announcement of the issue.
If the authority given in resolution 17 is
used, the Company will publish details of
its use in its next Annual Report.
The authority granted by resolution 17
would be in addition to the general
authority to disapply pre-emption rights
under resolution 16. The maximum
aggregate nominal value of equity
securities which could be allotted if both
authorities were used would be
£1,000,222.70, which represents
approximately 10% of the issued ordinary
share capital of the Company as at 31 May
2022, being the latest practicable date
before the publication of this Notice.
The Directors intend to adhere to the
provisions in the Pre-emption Group’s
Statement of Principles and not to allot
shares or other equity securities or sell
treasury shares for cash on a non
pre-emptive basis pursuant to the
authority in resolution 16 in excess of an
amount equal to 7.5% of the total issued
ordinary share capital of the Company,
excluding treasury shares, within a rolling
three-year period, other than:
(i) With prior consultation with
shareholders; or
(ii) In connection with an acquisition or
specified capital investment which is
announced contemporaneously with
the allotment or which has taken
place in the preceding six-month
period and is disclosed in the
announcement of the allotment.
The Directors have no current intention
to allot shares except in connection
with employee share schemes. These
authorities will expire at the conclusion
of the Company’s AGM in 2023 or on
1 October 2023, whichever is sooner.
DR. MARTENS PLC ANNUAL REPORT 2022
239
NOTICE OF ANNUAL GENERAL MEETING 2022Notice of Annual General Meeting 2022
continued
IMPORTANT NOTES
1.
2.
Biographies of the Directors seeking
election are given in the Annual
Report on pages 114 to 117, including
membership of the principal
Committees. The terms of the current
Directors’ service contracts are such
that all Executive Director
appointments may be terminated by
both the Company and the individual
giving nine months’ notice;
Independent Non-Executive Directors
have agreements for service which
can be terminated on three months’
notice by either party; the Chairman
has an agreement for service which
requires six months’ notice by either
party; Tara Alhadeff’s appointment is
governed by the terms of the
Company’s relationship agreement
with its largest (and, for the purposes
of the Listing Rules, controlling)
shareholder, IngreLux S.àr.l, pursuant
to which IngreLux S.àr.l is entitled to
appoint one Non-Executive Director to
the Board (and, on provision of written
notice to the Company, to remove
from office any such person so
appointed and appoint another person
in that person’s place) for so long as it
(together with its associates)
continues to control the exercise of, in
aggregate, 10% or more of the votes
able to be cast on all or substantially
all matters at general meetings of the
Company. Tara’s agreement for
service can be terminated by her on
three months’ notice.
Registered shareholders: Members
are entitled to appoint a proxy to
exercise all or any of their rights to
attend, speak and vote on their behalf
at the AGM. Members may appoint
more than one proxy in relation to the
AGM provided that each proxy is
appointed to exercise the rights
attached to a different share or
shares held by that shareholder. A
proxy need not be a shareholder of
the Company. A proxy form which may
be used to make such appointment
and give proxy instructions
accompanies this Notice. If you do not
have a proxy form and believe that
you should have one, or if you require
additional proxy forms (to appoint
more than one proxy), please contact
our Registrar on 0371 384 2030
(+44 (0)121 415 7047 if calling from
overseas) or, alternatively, you may
photocopy the proxy form enclosed
with your paper copy of the Annual
Report, if you received one. Please
indicate the number of shares in
relation to which each proxy is
authorised to act in the box below the
proxy holder’s name. Please also
indicate if the instruction is one of
multiple instructions being given, and
if a proxy is being appointed for less
than your full entitlement, please
enter the number of shares in relation
to which each such proxy is entitled to
act in the box below the relevant
proxy holder’s name. The proxy form
accompanying this Notice assumes
you wish to vote on all your shares in
the same way. To vote only part of
your holding or to vote some shares
one way and some another, please
contact the shareholder helpline. All
proxy forms must be signed and
should be returned together.
If you would like to submit your vote
electronically in advance of the AGM,
please visit www.sharevote.co.uk,
where there are full instructions, and
submit your vote by no later than 9am
on 12 July 2022. You are advised to
read the terms and conditions of use.
If you return paper and electronic
instructions, those received last by
the Registrar before 9am on Tuesday
12 July 2022 will take precedence.
Electronic communication facilities
are available to all shareholders and
those that use them will not be
disadvantaged.
In the case of joint holders, where
more than one of the joint holders
purports to appoint a proxy, only the
appointment submitted by the most
senior holder will be accepted.
Seniority is determined by the order
in which the names of the joint
holders appear in the Company’s
register of members in respect of the
joint holding (the first-named being
the most senior).
To be valid, any proxy form or other
instrument appointing a proxy must be
received by post (during normal business
hours only) or by hand at Equiniti,
Aspect House, Spencer Road, Lancing,
West Sussex BN99 6DA no later than
9am on Tuesday 12 July 2022.
The return of a completed proxy form,
other such instrument or any CREST
proxy instruction (as described in
paragraph 13 of this section) will not
prevent a shareholder attending the
AGM and voting in person or
electronically if he/she/they wishes
to do so.
3.
4.
5.
6.
7.
8.
9.
Indirect shareholders: Any person to
whom this Notice is sent who is a
person nominated under section 146
of the Companies Act 2006 to enjoy
information rights (a ‘Nominated
Person’) may, under an agreement
between him/her and the shareholder
by whom he/she was nominated, have
a right to be appointed (or to have
someone else appointed) as a proxy
for the AGM. If a Nominated Person
has no such proxy appointment right
or does not wish to exercise it, he/she
may, under any such agreement, have
a right to give instructions to the
shareholder as to the exercise of
voting rights.
The statement of the rights of
shareholders in relation to the
appointment of proxies in paragraphs
2 to 6 does not apply to Nominated
Persons. The rights described in these
paragraphs can only be exercised by
shareholders of the Company.
To be entitled to attend, speak and
vote at the meeting (and for the
purpose of the determination by the
Company of the votes they may cast),
shareholders must be entered on the
Register of Members of the Company
by 6.30pm on Tuesday 12 July 2022
(or, in the event of any adjournment,
6.30pm on the date which is two
working days prior to the adjourned
meeting). Changes to the Register of
Members after the relevant deadline
shall be disregarded in determining
the rights of any person to attend,
speak and vote at the meeting.
10. The following documents are available
for inspection during normal business
hours at the Company’s registered
office: 28 Jamestown Road, Camden,
London, United Kingdom, NW1 7BY
and at the AGM from 15 minutes
before the AGM until it ends:
(i) Copies of the Executive Directors’
service contracts.
(ii) Copies of the Non-Executive
Directors’ letters of appointment.
(iii) Copies of the Directors’ Deeds of
Indemnity.
(iv) A copy of the Articles of
Association of the Company.
11.
Shareholders are advised that, unless
otherwise specified, the telephone
numbers, website and email addresses
set out in this Notice or proxy forms
are not to be used for the purpose of
serving information or documents on
the Company, including the service of
documents or information relating to
proceedings at the Company’s AGM.
240
DR. MARTENS PLC ANNUAL REPORT 2022
12. As at 31 May 2022 (the latest
practicable date before the
publication of this Notice) the
Company’s issued share capital
consists of 1,000,222,700 ordinary
shares carrying one vote each.
Therefore, the total voting rights in
the Company as at 31 May 2022 are
1,000,222,700.
13. CREST members who wish to appoint
a proxy or proxies through the CREST
electronic proxy appointment service
may do so for the AGM and any
adjournment thereof by using the
procedures described in the CREST
manual. CREST personal members or
other CREST-sponsored members,
and those CREST members who have
appointed a service provider, should
refer to their CREST sponsor or voting
service provider, who will be able to take
the appropriate action on their behalf.
14. In order for a proxy appointment or
instruction made using the CREST
service to be valid, the appropriate
CREST message (a ‘CREST proxy
instruction’) must be properly
authenticated in accordance with
Euroclear UK & Ireland Limited’s
specifications and must contain the
information required for such
instruction, as described in the CREST
manual (available via euroclear.com).
The message, regardless of whether
it constitutes the appointment of a
proxy or is an amendment to the
instruction given to a previously
appointed proxy must, in order to be
valid, be transmitted so as to be
received by Equiniti (ID RA19) by 9am
on Tuesday 12 July 2022. For this
purpose, the time of receipt will be
taken to be the time (as determined
by the time stamp applied to the
message by the CREST Application
Host) from which Equiniti is able to
retrieve the message by enquiry to
CREST in the manner prescribed by
CREST. After this time, any change of
instructions to proxies appointed
through CREST should be
communicated to the appointee
through other means.
15. CREST members and, where
(ii) Any circumstance connected
applicable, their CREST sponsors, or
voting service providers should note
that Euroclear UK & Ireland Limited
does not make available special
procedures in CREST for any
particular message. Normal system
timings and limitations will, therefore,
apply in relation to the input of CREST
proxy instructions. It is the
responsibility of the CREST member
concerned to take (or, if the CREST
member is a CREST personal member,
or sponsored member, or has
appointed a voting service provider,
to procure that his/her/their CREST
sponsor or voting service provider(s)
take(s)) such action as shall be
necessary to ensure that a message is
transmitted by means of the CREST
system by any particular time. In this
connection, CREST members and,
where applicable, their CREST
sponsors or voting system providers
are referred in particular to those
sections of the CREST manual
concerning practical limitations of
the CREST system and timings.
16. The Company may treat as invalid
a CREST proxy instruction in the
circumstances set out in Regulation
35(5)(a) of the Uncertificated
Securities Regulations 2001.
17. Any corporation that is a member
can appoint one or more corporate
representatives who may exercise
on its behalf all of its powers as a
member, provided that they do not
do so in relation to the same shares.
18. Under section 527 of the Companies
Act 2006, members meeting the
threshold requirements set out in
that section have the right to require
the Company to publish on a website
a statement setting out any matter
relating to:
(i) The audit of the Company’s
accounts (including the auditor’s
report and the conduct of the
audit) that are to be laid before
the AGM; or
with an auditor of the Company
ceasing to hold office since the
previous meeting at which annual
accounts and reports were laid in
accordance with section 437 of
the Companies Act 2006. The
Company may not require the
shareholders requesting any
such website publication to pay
its expenses in complying with
sections 527 or 528 of the
Companies Act 2006. Where the
Company is required to place a
statement on a website under
section 527 of the Companies
Act 2006, it must forward the
statement to the Company’s
auditor not later than the time
when it makes the statement
available on the website. The
business which may be dealt
with at the AGM includes any
statement that the Company has
been required under section 527
of the Companies Act 2006 to
publish on a website.
19. Any member attending the meeting
has the right to ask questions. The
Company must have cause to answer
any such question relating to the
business being dealt with at the
meeting but no such answer need
be given if:
(i) to do so would interfere unduly
with the preparation for the
meeting or involve the disclosure
of confidential information;
(ii) the answer has already been given
on a website in the form of an
answer to a question; or
(iii) it is undesirable in the interests
of the Company or the good order
of the meeting that the question
be answered.
20. A copy of this Notice, and other
information required by section 311A
of the Companies Act 2006, can be
found at drmartensplc.com.
21. Please see the letter dated 31 May
2022 from the General Counsel and
Company Secretary on page 234
and pages 237 to 239 for further
explanatory notes.
DR. MARTENS PLC ANNUAL REPORT 2022
241
NOTICE OF ANNUAL GENERAL MEETING 2022
CONTENTS
Five-year financial summary
(unaudited)
First half/second half analysis
Glossary
Shareholder information
Company information
243
245
247
249
250
DDITIONAL
INFORMATION
242
DR. MARTENS PLC ANNUAL REPORT 2022
Five-year financial summary (unaudited)
For the year ended 31 March 2022
Revenue:
Ecommerce
Retail
DTC
Wholesale5
Gross margin
EBITDA2
Profit before tax and exceptional items
Profit before tax3
Tax expense
Profit/(loss) after tax
Earnings per share
Basic
Diluted
Adjusted earnings per share
Basic
Diluted
Underlying earnings per share
Basic
Diluted
Key statistics:
Pairs sold (m)
No. of stores4
DTC mix %
Gross margin %
EBITDA %
FY22
£m
FY211
£m
FY20
£m
FY19
£m
FY18
£m
262.4
185.6
448.0
460.3
235.4
99.7
335.1
437.9
136.4
165.2
301.6
370.6
72.7
126.7
199.4
255.0
43.6
97.1
140.7
207.9
908.3
773.0
672.2
454.4
348.6
578.8
263.0
214.3
214.3
(33.1)
181.2
470.5
222.9
150.2
69.7
(35.0)
34.7
401.5
184.5
113.0
101.0
(26.2)
74.8
260.5
85.0
34.1
28.9
(11.7)
17.2
186.0
50.0
2.5
0.7
(6.4)
(5.7)
CAGR
%
57%
18%
34%
22%
27%
33%
51%
204%
318%
51%
na
18.1p
18.1p
3.5p
3.5p
7.5p
7.5p
18.1p
18.1p
11.5p
11.5p
8.6p
8.6p
17.4p
17.4p
14.4p
14.4p
11.8p
11.8p
14.1
158
49%
63.7%
29.0%
12.7
135
43%
60.9%
28.8%
11.1
122
45%
59.7%
27.4%
8.3
109
44%
57.3%
18.7%
6.9
94
40%
53.4%
14.3%
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. EBITDA – earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation and exceptional items.
3. Post exceptional items.
4. Own stores on streets and malls operated under arm’s length leasehold arrangements.
5. Wholesale revenue including distributor customers.
DR. MARTENS PLC ANNUAL REPORT 2022
243
DDITIONAL
INFORMATION
ADDITIONAL INFORMATIONFive-year financial summary (unaudited)
For the year ended 31 March 2022 continued
Revenue by region:
EMEA
Americas
APAC
Revenue mix:
EMEA %
Americas %
APAC %
EBITDA by region:
EMEA
Americas
APAC
Support costs
EBITDA % by region:
EMEA %
Americas %
APAC %
FY22
£m
FY211
£m
FY20
£m
FY19
£m
FY18
£m
398.5
382.7
127.1
335.6
295.8
141.6
287.9
252.2
132.1
195.1
161.1
98.2
149.6
117.4
81.6
908.3
773.0
672.2
454.4
348.6
CAGR
%
28%
34%
12%
27%
44%
42%
14%
44%
38%
18%
43%
37%
20%
43%
35%
22%
43%
34%
23%
143.8
120.0
32.6
(33.4)
115.3
91.9
39.7
(24.0)
92.4
75.4
35.5
(18.8)
263.0
222.9
184.5
39.5
33.0
23.7
(11.2)
85.0
22.7
18.5
19.3
(10.5)
50.0
59%
60%
14%
-34%
51%
36.1%
31.4%
25.6%
29.0%
34.4%
31.1%
28.0%
28.8%
32.1%
29.9%
26.9%
27.4%
20.2%
20.5%
24.1%
18.7%
15.2%
15.8%
23.6%
14.3%
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
244
DR. MARTENS PLC ANNUAL REPORT 2022
First half/second half analysis
For the year ended 31 March 2022
Revenue:
Ecommerce
Retail
DTC
Wholesale6
Gross margin
EBITDA2
Profit before tax and
exceptional items
Profit before tax4
Tax expense
Profit after tax
Earnings per share
Basic
Diluted
Adjusted EPS
Basic
Diluted
Underlying EPS
Basic
Diluted
Key statistics:
Pairs sold (m)
No. of stores5
DTC mix %
Gross margin %
EBITDA %
Revenue by region:
EMEA
Americas
APAC
Unaudited
FY22
£m
H1
Audited
FY211
£m
82.6
65.9
75.3
34.3
148.5
221.4
109.6
208.6
369.9
318.2
226.6
186.3
88.8
86.3
H2
Variance
%
Unaudited
FY22
£m
Unaudited
FY211
£m
Variance
%
Audited
FY22
£m
FY
Audited
FY211
£m
Variance
%
10%
92%
35%
6%
16%
22%
3%
179.8
119.7
299.5
238.9
160.1
65.4
225.5
229.3
538.4
454.8
352.2
284.2
174.2
136.6
12%
83%
33%
4%
18%
24%
28%
262.4
185.6
448.0
460.3
235.4
99.7
335.1
437.9
908.3
773.0
578.8
470.5
263.0
222.9
11%
86%
34%
5%
18%
23%
18%
61.3
44.9
37%
153.0
105.3
46%
214.3
150.2
43%
61.3
(12.7)
41.9
(12.4)
48.6
29.5
46%
-2%
65%
153.0
(20.4)
132.6
27.8
(22.6)
5.2
450%
10%
214.3
(33.1)
69.7
(35.0)
207%
5%
na
181.2
34.7
422%
4.8p
4.8p
3.0p
3.0p
60%
60%
13.3p
13.3p
0.5p
0.5p
na
na
18.1p
18.1p
3.5p
3.5p
na
na
4.8p
4.8p
3.3p
3.3p
45%
45%
13.3p
13.3p
8.2p
8.2p
62%
62%
18.1p
18.1p
11.5p
11.5p
57%
57%
4.8p
4.8p
5.0p
5.0p
-4%
-4%
12.6p
12.6p
9.4p
9.4p
34%
34%
17.4p
17.4p
14.4p
14.4p
21%
21%
6.3
147
5.6
130
13%
13%
40%
34%
+6pts
7.8
158
56%
7.1
135
10%
17%
50%
+6pts
14.1
158
49%
12.7
135
10%
17%
43%
+6pts
61.3% 58.5% +2.8pts
65.4% 62.5% +2.9pts
63.7% 60.9% +2.8pts
24.0%
27.1% -3.1pts
32.4% 30.0% +2.4pts
29.0% 28.8% +0.2pts
167.6
147.5
54.8
159.6
102.6
56.0
369.9
318.2
5%
44%
-2%
16%
230.9
235.2
72.3
176.0
193.2
85.6
538.4
454.8
31%
22%
-16%
18%
398.5
335.6
382.7
127.1
295.8
141.6
908.3
773.0
19%
29%
-10%
18%
DR. MARTENS PLC ANNUAL REPORT 2022
245
ADDITIONAL INFORMATIONFirst half/second half analysis
For the year ended 31 March 2022 continued
Revenue mix:
EMEA %
Americas %
APAC %
EBITDA by region:
EMEA
Americas
APAC
Support costs
EBITDA % by region:
EMEA %
Americas %
APAC %
Unaudited
FY22
£m
H1
Audited
FY211
£m
H2
Variance
%
Unaudited
FY22
£m
Unaudited
FY211
£m
Variance
%
Audited
FY22
£m
FY
Audited
FY211
£m
Variance
%
45%
40%
15%
50%
32%
18%
-5pts
+8pts
-3pts
43%
44%
13%
39%
42%
19%
+4pts
+2pts
-6pts
44%
42%
14%
44%
38%
18%
–
+4pts
-4pts
55.2
40.0
10.7
(17.1)
53.8
28.9
13.5
(9.9)
88.8
86.3
3%
38%
-21%
-73%
3%
88.6
80.0
21.9
(16.3)
61.5
63.0
26.2
(14.1)
174.2
136.6
44%
27%
-16%
-16%
28%
143.8
120.0
32.6
(33.4)
115.3
91.9
39.7
(24.0)
263.0
222.9
25%
31%
-18%
-39%
18%
32.9% 33.7% -0.8pts
38.4% 34.9% +3.5pts
36.1% 34.4% +1.7pts
27.1% 28.2%
-1.1pts
34.0% 32.6% +1.4pts
31.4%
31.1% -0.3pts
19.5% 24.1% -4.6pts
30.3% 30.6% -0.3pts
25.6% 28.0% -2.4pts
1. Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software.
This resulted in £nil impact on cash. See note 2.14 for further details.
2. EBITDA – earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation and exceptional items.
3. Before exceptional items.
4. Post exceptional items.
5. Own stores on streets and malls operated under arm’s length leasehold arrangements.
6. Wholesale revenue including distributor customers.
246
DR. MARTENS PLC ANNUAL REPORT 2022
Glossary
Alternative Performance Measures (APMs) and other non-statutory measures
The Group tracks a number of performance measures (KPIs) including Alternative Performance Measures (APMs) in managing its
business, which are not defined or specified under the requirements of IFRS because they exclude amounts that are included in, or
include amounts that are excluded from, the most directly comparable measures calculated and presented in accordance with IFRS
or are calculated using financial measures that are not calculated in accordance with IFRS.
The Group believes that these APMs, which are not considered to be a substitute for or superior to IFRS measures, provide
stakeholders with additional helpful information on the performance of the business. These APMs are consistent with how the
business performance is planned and reported within the internal management reporting to the Board.
These APMs should be viewed as supplemental to, but not as a substitute for, measures presented in the consolidated financial
statements relating to the Group, which are prepared in accordance with IFRS. The Group believes that these APMs are useful
indicators of its performance. However, they may not be comparable with similarly titled measures reported by other companies
due to differences in the way they are calculated.
Definition
Rationale
Revenue per financial statements.
Helps evaluate growth trends, establish
budgets and assess operational performance
and efficiencies.
APM
No
KPI
Yes
Revenue per Group’s geographical segments. Helps evaluate growth trends, establish
No
Yes
budgets and assess operational performance
and efficiencies.
Metric
Revenue
Revenue by
geographical market
Revenue: EMEA
Revenue: Americas
Revenue: APAC
Revenue by channel
Revenue: ecommerce Revenue from Group’s ecommerce platforms.
Revenue: retail
Revenue: DTC
Revenue from Group’s own stores (including
concessions).
Revenue from the Group’s direct-to-consumer
(DTC) channel (= ecommerce plus retail revenue).
Revenue: wholesale Revenue from the Group’s business-to-
business channel revenue to wholesale
customers, distributors and franchisees.
Constant currency
basis
Non-GBP results with the same exchange
rate applied to the current and prior periods,
based on the current budgeted rates.
Gross margin
Revenue less cost of sales (raw materials
and consumables).
Cost of sales is disclosed in the Consolidated
Statement of Profit or Loss.
Gross margin %
Gross margin divided by revenue.
Helps evaluate growth trends, establish
budgets and assess operational performance
and efficiencies.
No
Yes
Presenting results of the Group excluding
foreign exchange volatility.
Yes
Yes
Helps evaluate growth trends, establish
budgets and assess operational performance
and efficiencies.
Yes
Yes
Helps evaluate growth trends, establish
budgets and assess operational performance
and efficiencies.
Yes
Yes
Yes
Yes
EBITDA
Profit/(loss) for the year before income tax
expense, financing expense, foreign exchange
gains/(losses), depreciation of right-of-use
assets, depreciation, amortisation and
exceptional items.
EBITDA is used as a key profit measure
because it shows the results of normal, core
operations exclusive of income or charges that
are not considered to represent the underlying
operational performance.
Exceptional items are material items that are
considered exceptional in nature by virtue of
their size and/or incidence.
EBITDA %
EBITDA divided by revenue.
Helps evaluate growth trends, establish
budgets and assess operational performance
and efficiencies.
Yes
Yes
DR. MARTENS PLC ANNUAL REPORT 2022
247
ADDITIONAL INFORMATION
Glossary
continued
Alternative Performance Measures (APMs) and other non-statutory measures continued
Metric
Definition
Rationale
EBITDA (post
exceptional items)
EBITDA less change in net working capital
and capital expenditure.
Adjusted profit
before tax
Statutory profit before tax adjusted to
exclude exceptional items.
Operating cash flow EBITDA less change in net working capital
and capital expenditure.
Operating cash flow
conversion
Operating cash flow divided by EBITDA.
EBITDA is used as a key profit measure
because it shows the results of normal, core
operations exclusive of income or charges that
are not considered to represent the underlying
operational performance.
Adjusted profit before tax is used as a
measure to represent the results for the
business excluding exceptional items.
Operating cash flow is used as a trading cash
generation measure because it shows the results
of normal, core operations exclusive of income
or charges that are not considered to represent
the underlying operational performance.
Used to evaluate the efficiency of a company’s
operations and its ability to employ its
earnings toward repayment of debt, capital
expenditure and working capital requirements.
Free cash flow
Operating cash flow less cash outflows for
exceptional items, net interest paid, taxation,
lease liabilities and net cash foreign exchange.
Free cash flow is used as a net cash flow
measure for the Group before changes in
the debt/capital structure.
Consolidated
non-GAAP Statement
of Cash Flows
Movement in cash flows from EBITDA.
To aid the understanding of the reader of the
accounts of how the Group’s cash and cash
equivalents changed during the period, including
cash inflows and outflows in the period.
APM
Yes
KPI
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Underlying operating
cash flow
Operating cash flow representing
adjustments for optional, abnormal payment
term changes in relation to specific events.
Earnings per share
IFRS measure.
Presenting consistent, comparable operating
cash flow results.
Yes
No
This indicates how much money a company
makes for each share of its stock, and is a widely
used metric to estimate company value.
No
Yes
No
Yes
Basic earnings per
share
The calculation of earnings per ordinary
share is based on earnings after tax and the
weighted average number of ordinary shares
in issue during the period/year.
A higher EPS indicates greater value because
investors will pay more for a company’s shares
if they think the company has higher profits
relative to its share price.
Diluted earnings per
share
Calculated by dividing the profit attributable
to ordinary equity holders of the parent by
the weighted average number of ordinary
shares in issue during the period/year plus
the weighted average number of ordinary
shares that would have been issued on the
conversion of all dilutive potential ordinary
shares into ordinary shares.
Adjusted EPS
EPS calculated as earnings before taking
into account exceptional items.
Underlying EPS
(previously
Normalised Adjusted
EPS)
EPS calculated as earnings before taking into
account exceptional items, preference share
interest and prior year tax deductions.
Used to gauge the quality of EPS if all
convertible securities were exercised.
No
Yes
This metric enables the profitability of the
Group and its ability to return funds to
shareholders to be evaluated consistently
year on year, and against other businesses.
Yes
Yes
Reconciliation of EPS from the Remuneration
Committee report.
Yes
Yes
Ecommerce mix % Ecommerce revenue as a percentage
of total revenue.
Helps evaluate progress towards strategic
objectives.
DTC mix %
DTC revenue as a percentage of
total revenue.
No. of stores
Number of ‘own’ stores open in the Group.
Helps evaluate progress towards strategic
objectives.
Helps evaluate progress towards strategic
objectives.
No
Yes
No
Yes
No
Yes
Pairs
Pairs of footwear sold during a period.
Used to show volumes and growths in the Group.
No
Yes
248
DR. MARTENS PLC ANNUAL REPORT 2022
Shareholder information
Analysis of share register
Ordinary shares
As at 31 March 2022, the Company had 458 registered holders of ordinary shares. Their shareholdings are analysed below.
Range of shareholding
1 to 2,000
2,001 to 5,000
5,001 to 10,000
10,001 to 100,000
100,001 to 1,000,000
1,000,001 to Highest
Totals
Number of
shareholders
Percentage of
total shareholders
Total number
of shares
Percentage issued
share capital
80
45
23
112
112
86
17.47%
9.83%
5.02%
24.45%
24.45%
18.78%
55,230
145,546
178,533
4,532,459
38,886,405
956,424,527
0.01%
0.01%
0.02%
0.45%
3.89%
95.62%
458
100.00%
1,000,222,700
100.00%
Shareholders’ enquiries
Any shareholder with enquiries relating to their shareholding should, in the first instance, contact our registrar, Equiniti, using the
telephone number or address on page 250.
Electronic shareholder communications
Shareholders can elect to receive communications by email each
time the Company distributes documents, instead of receiving
paper copies. This can be done by registering via Shareview at
no extra cost, at www.shareview.co.uk. In the event that you
change your mind or require a paper version of any document
in the future, please contact the registrar.
Access to Shareview allows shareholders to view details about
their holdings, submit a proxy vote for shareholder meetings
and notify a change of address. In addition to this, shareholders
have the opportunity to complete dividend mandates online
which facilitates the payment of dividends directly into a
nominated account.
Financial calendar
Announcement of full year results
1 June 2022
Ex-dividend date for final dividend
9 June 2022
Record date for final dividend
10 June 2022
Annual General Meeting
14 July 2022
Payment date for final dividend
19 July 2022
Announcement of FY23 half
year results
24 November 2022
Shareholder security
Shareholders should be very wary of any unsolicited calls or
correspondence they receive concerning investment matters.
These are typically from purported ‘brokers’ who can be
persistent and persuasive and often have professional websites
and telephone numbers to support their activities. These
operations are commonly known as boiler rooms. Shareholders
should always check that any firm contacting them about
potential investment opportunities is authorised by the FCA.
Remember, if it sounds too good to be true, it probably is.
If you think you have been approached by an unauthorised firm,
you should contact the FCA consumer helpline on 0800 111 6768.
More detailed information and guidance for shareholders on
how to avoid scams can be found on the FCA’s website at
www.fca.org.uk/consumers/protect-yourself/unauthorised-firms.
AGM
The AGM will be held at 28 Jamestown Road, Camden, London,
NW1 7BY at 9.30am on Thursday 14 July 2022. Shareholders are
asked to send any questions they may have for the Board,
relating to the business of the meeting, in advance by email to
company.secretariat@drmartens.com. Any such questions will be
responded to in full. We will also publish all answers to any
questions submitted that relate to the business of the meeting,
together with the full voting results for the 2022 AGM, on
drmartensplc.com shortly after the meeting.
More information can be found in the Notice of Meeting, starting
from page 233 of this document.
Website
The investor section of Dr. Martens’ corporate website,
drmartensplc.com, contains a wide range of information
including regulatory news, results announcements, share price
information and information about our Board and Committees.
It is also possible to sign up to receive regulatory news relating
to Dr. Martens plc alerts by email at drmartensplc.com/investors/
regulatory-news/rns-alerts/.
Our privacy policy
Our privacy policy, which sets out how Dr. Martens collects and
uses personal information, can be found at drmartensplc.com/
privacy-policy.
DR. MARTENS PLC ANNUAL REPORT 2022
249
ADDITIONAL INFORMATION
Company information
Registered office
28 Jamestown Road
Camden
London
NW1 7BY
Investor Relations
investor.relations@drmartens.com
Registrar
Equiniti Limited
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6DA
Tel: 0371 384 2030 (from the UK)
Tel: +44 121 4157047 (from overseas)
Auditor for FY22
Ernst & Young LLP
1 More London Place
London
SE1 2AF
250
DR. MARTENS PLC ANNUAL REPORT 2022
Notes
DR. MARTENS PLC ANNUAL REPORT 2022
251
Notes
252
DR. MARTENS PLC ANNUAL REPORT 2022
Dr. Martens plc’s commitment to environmental issues
is reflected in this Annual Report, which has been printed
on Evolution Offset, manufactured from 100% recycled
post-consumer waste, FSC® and ISO 14001 certified material.
This document was printed by Principal Colour, accredited
to the ISO 14001 Environmental Management System with
99% of dry waste diverted from landfill, minimising the
impact of printing on the environment.
The publication is CarbonNeutral®.
Designed and produced by three thirty studio
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DR. MARTENS PLC
28 Jamestown Rd
Camden
London NW1 7BY
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Dr. Martens plc
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