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Dr. Martens plc

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Industry Apparel - Footwear & Accessories
Employees 2630
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FY2022 Annual Report · Dr. Martens plc
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TRUE BRAND
CUSTODIANS

DR. MARTENS PLC  
ANNUAL REPORT 2022

DR. MARTENS IS AN 
ICONIC BRAND SELLING 
TO CONSUMERS IN MORE 
THAN 60 COUNTRIES

The first boot was born on 1 April 1960 
in Wollaston, England, and was so called 
the ‘1460’. For over six decades since, 
Dr. Martens has transcended youth and 
subcultures, demonstrating its unrivalled 
appeal and ability to underpin trends. 

STRATEGIC REPORT
Strategic overview 

Highlights 

Products and innovation 

Growing our global presence 

Chair’s statement 

CEO’s statement 

Market review 

Business model  

Stakeholder engagement and  
Section 172 Statement 

Our strategy 

Our strategy in action 

Key performance indicators  

Finance review 

Sustainability 

Our TCFD Disclosures 

Risk management and our principal risks 

Viability assessment and going concern 

Non-financial information statement 

GOVERNANCE 
Chair’s introduction to governance 

Board of Directors 

Global Leadership Team 

Governance report 

Nomination Committee report 

Audit and Risk Committee report 

Remuneration Committee report 

Remuneration report 

Directors’ report 

FINANCIAL STATEMENTS
Independent Auditor’s report 

Consolidated Statement of Profit or Loss 

Consolidated Statement of 
Comprehensive Income 

Consolidated Balance Sheet 

168

177

178

179

Consolidated Statement of Changes in Equity  180 

Consolidated Statement of Cash Flows 

Consolidated Non-GAAP  
Statement of Cash Flows 

Notes to the Consolidated  
Financial Statements 

Parent Company Balance Sheet 

Parent Company Statement  
of Changes in Equity 

Notes to the Parent Company  
Financial Statements 

NOTICE OF ANNUAL GENERAL  
MEETING 2022
Letter from the General Counsel  
and Company Secretary 

Notice of Annual General Meeting 2022 

Explanatory notes to the resolutions 

Important notes 

ADDITIONAL INFORMATION
Five-year financial summary (unaudited) 

First half/second half analysis 

Glossary 

Shareholder information 

Company information 

181

182

183

225

226

227

234

235

237

240

243

245

247

249

250

 2

3

4

6

8

10

18

20

22

28

30

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42

54

90

97

104

106

108

112

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120

136

138

147

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162

drmartensplc.com

Dr. Martens plc

drmartensofficial

RECOGNISING JUST 

SOME OF THE MANY 

CUSTODIANS OF  

OUR BRAND

CUSTODIAN

noun

Definition: 

A person who is responsible for protecting  

or taking care of something or keeping  

it in great condition.

CONTENTS
Strategic overview 

Highlights 

Products and innovation 

Growing our global presence 

Chair’s statement 

CEO’s statement 

Market review 

Business model  

Stakeholder engagement and  
Section 172 Statement 

Our strategy 

Our strategy in action 

Key performance indicators  

Finance review 

Sustainability 

Our TCFD Disclosures 

Risk management and our 
principal risks 

Viability assessment and  
going concern 

2

3

4

6

8

10

18

20

22

28

30

38

42

54

90

97

104

Non-financial information statement 

106

TRATEGIC
REPORT

DR. MARTENS PLC  ANNUAL REPORT 2022

1

STRATEGIC REPORTRECOGNISING JUST SOME OF THE MANY CUSTODIANS OF  OUR BRANDCUSTODIANDefinition: A person who is responsible for protecting  or taking care of something or keeping  it in great condition.nounWE ARE ALL CUSTODIANS

OUR 
    PEOPLE

MAKE US

WHO WE ARE

We employ people with a dedicated passion, 
expertise and energy. Without it, we couldn’t 
do what we do. 

As a unique consumer business, we strive  
to attract people who possess a proud sense 
of self-expression, share a united spirit and  
who are true custodians of our brand.

I can give you hundreds of examples of how 
our people use a custodian mindset every day 
in order to drive the business forward. 

The following few pages provide just a few 
examples of what it means to be a brand 
custodian, and recognise some of the teams 
and individuals doing great work by living  
our values every day.

KENNY WILSON 
CHIEF EXECUTIVE OFFICER

C
U
S
T
O
D
I
A
N
S

INDIVIDUAL STYLE,  
UNITED SPIRIT

Amplifying

INDIVIDUALITY

people worldwide (FTE)

2,229
82%

of our employees feel 
included at work 

EVERYWHERE

Introducing the DOCs family... 
Our business would be nothing without our people. 
Authentic individuals who share a united spirit. 
People who possess a proud sense of self expression. 
People who go the extra mile for our incredible brand.

THE DESIGNERS

THE MAGIC  
BEHIND A  
GREAT QUALITY 
PRODUCT

STELLA MAKINWA 
SENIOR FOOTWEAR DESIGNER

Our product strategy is 
internally referred to as ‘icons 
and innovation’ – we need to 
continually invest and grow  
our phenomenal icon products, 
whilst innovating around this 
core to bring freshness and 
further grow brand heat.

ADAM MEEK 
CHIEF PRODUCT OFFICER

 
KEEPING OUR BRAND ICONIC
Our design team understands 
deeply our brand DNA and every 
product we create is rooted in  
the design handwriting of our 
Originals. Our iconic 1460 boot, 
1461 shoe and 2976 Chelsea boot 
are at the centre of our product 
architecture. To add buzz  
each season, our design team 
collaborates with a hand-picked 
range of designers to develop 
exceptional collaboration products.

51%

of revenue comes from  
our Originals category

MALCOLM MCGHEE 
HEAD OF FOOTWEAR DESIGN

DARREN MCKOY 
CREATIVE DIRECTOR

THE
DURABILITY 
IS IN THE

DETAIL

Our Intellectual Property 
(‘IP’) team ensures the 
core DNA is protected  
and respected globally. 
This includes taking 
action when our IP and 
designs are infringed  
and removing copycat 
products in the market.

CATRIN TURNER 
HEAD OF GLOBAL IP TEAM

 
THE MAKERS

BRINGING  
TOGETHER 
THE MASTERS 
OF CRAFT

I love to tell people 
I’m part of a brand 
that makes such 
amazing footwear. 

HAZEL SEPPINGS 
FOOTWEAR PRODUCTION 
APPRENTICE

HAND CRAFTED
WITH

PASSION

 
OUR ‘CENTRE OF EXCELLENCE’
The first Dr. Martens boot was born on 
1 April 1960 in our Cobbs Lane factory  
in Wollaston, England. To this day, the  
site remains home to our own Made In 
England (‘MIE’) manufacturing facilities 
which we use as our ‘centre of excellence’. 
Some of the methods and techniques 
used to make our boots and shoes  
are unique to our brand, as are the 
machines needed to complete them. The 
manufacturing process is much the same  
as it was over 60 years ago when the  
very first Dr. Martens boot was produced.

  READ MORE P69

90+people who work at our  

MIE manufacturing facilities 

48apprentices hired since the 

launch of the Dr. Martens 
apprenticeship scheme 

OUR GLOBAL SUPPLY CHAIN
Our global supply chain consists of 
material suppliers, supplier factories and 
distribution centres. We have 11 distribution 
centres globally, the majority third-party 
operated. Our products are made across 14 
footwear assembly factories in South-East 
Asia, together with our ‘Made In England’ 
factory in Northampton.

  READ MORE P26

PASSION

THE BRAND AMBASSADORS

ENGAGING 
CONSUMERS  
ON A GLOBAL 
SCALE

EMIKO SATO  
PRODUCT AND MARKETING, JAPAN

We’ve increased our 
marketing spend which has 
allowed us to reach more 
audiences and consumers  
on a global scale. 

MEG JOHNSON 
CHIEF MARKETING OFFICER

 
INCREASING OUR SOCIAL  
MEDIA ENGAGEMENT
Dr. Martens’ social media presence 
continues to deliver high engagement 
levels versus peers, demonstrating the 
depth of consumer connection with our 
brand. Consumers use the DM’s online 
community as a place where they can 
connect with others who are on their  
own journey of Rebellious Self-Expression.

18M

views on TikTok since 
launching on the channel  
in April 2021

9.8M

followers across  
all social media  
channels over  
FY22 

7%

increase in Instagram 
engagement  
over FY22

‘TOUGH AS YOU’ CAMPAIGN
Working with world-class established mentors 
such as Kojey Radical, Mahalia, Serious Klein 
and Claire Laffut, our ‘Tough As You’ 
campaign works to provide opportunities and 
exposure for under-represented creatives 
through its mentorship programme. Our aim 
is to provide the support and a platform for 
grassroot talent to shine and shape the future 
of music culture. During FY22 we also sought 
to work with those who are already paving  
the way for underrepresented talent, providing 
them with grants to support their causes.

  READ MORE P34

158stores worldwide acting  

as brand beacons

24new store openings globally

THE SHOPKEEPERS

FROM
CAMDEN 
TOWN

Ever since I got my  
first pair of DM’s I have 
practically lived in them 
and I genuinely love the 
brand. Our stores are a 
unique opportunity to 
experience the brand  
and a great environment 
to work in.

HARRIET MANN  
STORE MANAGER

 
158 own stores worldwide acting as brand beacons, 
allowing us to create an exciting shopping experience 
for our consumers. Stores enable us to fully showcase 
our product range and provide a physical expression 
of our brand, which also increases ecommerce 
revenue in the locality. 

We opened 24 own stores during the year,  
with 13 new stores in EMEA and 7 in Americas. 

AMERICAS REGION 

41own stores

EMEA REGION

80own stores

APAC REGION

37own stores

To
NEW 
YORK

THE DOCS IN-STORE EXPERIENCE
We operate 158 own stores globally and 
they provide the opportunity to showcase 
our brand and products in the best possible 
physical environment. Our store teams 
embody the spirit of the brand and provide 
an exceptional customer experience.

  SEE PAGES 6 to 7

To
TOKYO 

THE CHAMPIONS FOR SUSTAINABILITY

COMMITTED

TO 
LEAVING
THINGS 
BETTER 
THAN WE 
FOUND 
THEM

EMBEDDING SUSTAINABILITY 
ACROSS THE BUSINESS
The Dr. Martens Sustainability team 
act as champions for sustainability 
throughout the business. As the 
subject matter experts, they  
work across teams to support the 
business functions in embedding 
sustainable practices.

  READ MORE P54

SUSTAINABILITY BY DESIGN
Sustainability by design means 
thinking about end of life, material 
choices, and other sustainable 
design principles right from first 
inception of the product.

  READ MORE P79

Dr. Martens Foundation 
funds organisations 
which support 
marginalised groups, 
educate and build 
solidarity to advance 
social justice globally. 

GOLSANA BEGUM  
DR. MARTENS FOUNDATION MANAGER

  READ MORE P85

 
DR. MARTENS IS AN 
ICONIC BRAND SELLING 
TO CONSUMERS IN MORE 
THAN 60 COUNTRIES

The first boot was born on 1 April 1960 
in Wollaston, England, and was so called 
the ‘1460’. For over six decades since, 
Dr. Martens has transcended youth and 
subcultures, demonstrating its unrivalled 
appeal and ability to underpin trends. 

STRATEGIC REPORT
Strategic overview 

Highlights 

Products and innovation 

Growing our global presence 

Chair’s statement 

CEO’s statement 

Market review 

Business model  

Stakeholder engagement and  
Section 172 Statement 

Our strategy 

Our strategy in action 

Key performance indicators  

Finance review 

Sustainability 

Our TCFD Disclosures 

Risk management and our principal risks 

Viability assessment and going concern 

Non-financial information statement 

GOVERNANCE 
Chair’s introduction to governance 

Board of Directors 

Global Leadership Team 

Governance report 

Nomination Committee report 

Audit and Risk Committee report 

Remuneration Committee report 

Remuneration report 

Directors’ report 

 2

3

4

6

8

10

18

20

22

28

30

38

42

54

90

97

104

106

108

112

118

120

136

138

147

150

162

FINANCIAL STATEMENTS
Independent Auditor’s report 

Consolidated Statement of Profit or Loss 

Consolidated Statement of 
Comprehensive Income 

Consolidated Balance Sheet 

168

177

178

179

Consolidated Statement of Changes in Equity  180 

Consolidated Statement of Cash Flows 

Consolidated Non-GAAP  
Statement of Cash Flows 

Notes to the Consolidated  
Financial Statements 

Parent Company Balance Sheet 

Parent Company Statement  
of Changes in Equity 

Notes to the Parent Company  
Financial Statements 

181

182

183

225

226

227

NOTICE OF ANNUAL GENERAL  
MEETING 2022
Letter from the General Counsel  
and Company Secretary 

234

237

235

Notice of Annual General Meeting 2022 

Dr. Martens’ culture means being authentic 
and acting in the long-term interests of the 
Explanatory notes to the resolutions 
business. We work in an environment that 
Important notes 
unapologetically cultivates creativity  
ADDITIONAL INFORMATION
Five-year financial summary (unaudited) 
and progress; it’s the people that make 
First half/second half analysis 
Dr. Martens such a unique experience.
Glossary 
Shareholder information 

240

245

243

249

247

Company information 

SUE GANNON 
250
CHIEF HR OFFICER

drmartensplc.com

Dr. Martens plc

drmartensofficial

 
CONTENTS
Strategic overview 

Highlights 

Products and innovation 

Growing our global presence 

Chair’s statement 

CEO’s statement 

Market review 

Business model  

Stakeholder engagement and  
Section 172 Statement 

Our strategy 

Our strategy in action 

Key performance indicators  

Finance review 

Sustainability 

Our TCFD Disclosures 

Risk management and our 
principal risks 

Viability assessment and  
going concern 

2

3

4

6

8

10

18

20

22

28

30

38

42

54

90

97

104

Non-financial information statement 

106

TRATEGIC
REPORT

DR. MARTENS PLC  ANNUAL REPORT 2022

1

STRATEGIC REPORTStrategic overview

OUR PURPOSE IS TO...
EMPOWER R EBELLIOUS SELF -EXPR ESSION

OUR VALUES
Amplifying our strategic focus and guide everything we do.

1

2

3

4

INTEGRITY

PROFESSIONAL

PASSIONATE

TEAM PLAYERS

5

6

7

8

CREATIVE

FEARLESS

RESILIENT

REBELLIOUS

OUR STRATEGIC PRIORITIES

DIRECT-TO-CONSUMER 
FIRST

ORGANISATIONAL AND 
OPERATIONAL EXCELLENCE

CONSUMER  
CONNECTION

SUPPORT BRAND 
EXPANSION WITH B2B

  OUR STRATEGY P28

Planet

OUR SUSTAINABILITY STRATEGY
Product

PEOPLE

2

DR. MARTENS PLC  ANNUAL REPORT 2022

  SUSTAINABILITY P54

Highlights

THE FIGURES

Revenue £m 

EBITDA1,2 £m 

£908.3m

 18%

£263.0m

 18%

Adjusted PBT2 £m

PBT £m

£214.3m

 43%

£214.3m

 207%

OUR PERFORMANCE

Direct-to-consumer (DTC) 
mix 49%, up 6pts

Ecommerce up 11%, and 
up 92% compared to 
FY20, resulting in revenue 
mix of 29% 

Strong retail recovery 
following Covid-19 
restrictions being lifted 
through the year, with 
retail revenue up 86%  
and mix at 20%, up 7pts

Opened 24 new own 
stores globally, taking 
own store estate to 158

Launched our first resale 
trial, an important step in 
our sustainability efforts

Strong performance 
of our supply chain, in 
the face of significant 
Covid-19 lockdowns and 
global shipping disruption

Successful roll out of  
our global ERP system  
in Hong Kong

Increased our headcount 
by 332 FTEs, with 
particular focus on 
strengthening our talent 
in Technology, People  
and the APAC region

Launched our DE&I strategy

Brand stronger than ever, 
with awareness up 4pts, 
familiarity up 6pts and 
last 24 months up 2pts

Strong product 
performance with 
continued innovation 
around our icons

‘Tough As You’ initiative 
working with leading 
mentors to open up 
the music industry to 
marginalised groups

Wholesale was up 5% after 
a very strong Q4 period

Elevated brand with 
increasing number  
of shop-in-shop  
wholesale experiences

Successful conversion of 
Italy, Spain and Portugal 
from a distributor model 
to a directly operated 
market, enabling us to 
control the brand and 
unlock growth

1.  EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation.

2.  Before exceptional items.

DR. MARTENS PLC  ANNUAL REPORT 2022

3

STRATEGIC REPORTProducts and innovation

A global br and

Icon

Our unique DNA

Our original icons, led by the 1460 boot, 
1461 shoe and 2976 Chelsea boot, sit  
at the core of the product architecture 
and inform the aesthetics for all other 
footwear categories.

1 4 6 0

COLLABORATIONS AND 
MADE IN ENGLAND
Pushing boundaries with 
cutting edge collabs and 
heritage craftsmanship

1%

revenue1

2976

51%
ORIGINA L S

revenue

1461

SINCLAIR

AUDRICK  
QUAD NEOTERIC

36%
Fusion  
INCLUDING SAN D A L S

revenue

JADON

6%

revenue2

SANDALS

6%
Casua l

revenue

COMBS

4%

revenue

TARiK

3%

revenue

KIDS 
Mini-me versions  
of our originals 

ACCESSORIES 
Consisting of shoe-care 
and leather bags

1.  Revenue of collaborations and Made In England is included within the other categories.

2.  Revenue of sandals included in Fusion revenue.

4

DR. MARTENS PLC  ANNUAL REPORT 2022

ICONS

Our icons are our most coveted, 
recognisable products that have stood the 
test of time, and are the purest expression 
of the Dr. Martens brand. Styles that are 
loved by consumers the world over, our 
iconic products account for around 80% 
of our business. Our most coveted of those 
Original styles are the 1460 boot, the 1461 
shoe, and the 2976 Chelsea boot. More 
recently, our consumers have also come  
to love some of our other franchises, such 
as the Jadon, known, loved and worn the 
world over. Our icons all have the classic 
Dr. Martens DNA clearly woven throughout, 
including the trademark heel loop, classic 
yellow stitching and air cushioned grooved 
sole. Our focus is to continually invest in 
these most loved styles, ensuring that we 
continue to excite our existing community 
as well as new consumers every season, 
keeping them front of mind at all times.

1 4 6 0   m o n o

85%

of our product range is 
continuity, which means 
it is always in the line

V I N T A G E   1 4 6 0   O X B L O O D  
A N K L E   B O O T S

Q U A D - N E O T E R I C  
c o l l a b o r a t i o n    
w i t h   M a r c   J a c o b s

INNOVATION

Our founders were innovators, and that mindset burns 
brightly within our creative teams still to this day. 
Innovating around our icons is our priority each season, 
delivering excitement and surprising our consumers 
with new takes on our most well-known styles, whether 
that is colour, material innovation or embellishments,  
or pushing the boundaries on design exploration.  
We also innovate around the key attributes of our 
products, such as delivering functional propositions like 
WarmWair and WinterWair for the colder months, or 
new sole constructs such as our Quad neoteric range 
which drives modernity and continued relevance for 
today’s consumer. Our icons are always our starting 
point for innovation, taking the DNA and using that 
to move into new spaces and product lines. A great 
example of this is our sandal offering which is growing 
strongly. Innovation drives brand heat, consumer 
delight and continued relevance with our consumer.  
It is ingrained in our brand DNA.

DR. MARTENS PLC  ANNUAL REPORT 2022

5

STRATEGIC REPORTGrowing our global presence

LOVED BY CONSUMERS

ON A GLOBAL SCALE

We operate in over 60 countries globally,  
through a range of models: 
• directly operated ecommerce sites and stores,  
• wholesale partners and distributors. 

We’ve been in our core markets for decades,  
and therefore benefit from high brand awareness, 
however we’re only getting started in driving  
growth and achieving our potential.

USA
17 PAIRS/K 
CAPITA

158own stores worldwide
14.1m

pairs sold in FY22 worldwide

A m e r i c a s

The significant majority of our 
Americas revenue is generated 
in the USA, where all of our own 
stores are located.

41stores
6third-party 

stores

2country-specific websites 
£382.7M

revenue

6

DR. MARTENS PLC  ANNUAL REPORT 2022

 Owned and operated

 Owned and operated

  Recently converted to owned and operated

 Distributors

E M E A

Our largest EMEA markets are the 
UK, Germany and France, with Italy 
also growing strongly since its 
conversion to directly operated. 

80stores
3third-party 

stores

9country-specific websites 
£398.5M

revenue

UK
32 PAIRS/K 
CAPITA

FRANCE
7 PAIRS/K 
CAPITA

GERMANY
15 PAIRS/K 
CAPITA

ITALY
8 PAIRS/K 
CAPITA

A PA C

Japan is our largest and most important 
market in APAC. Our largest distributor 
market is Australia. China is a long-term 
growth opportunity.

37stores
182third-party 

stores

2country-specific websites 
£127.1M

revenue

CHINA
<1 PAIRS/K 
CAPITA

JAPAN
4 PAIRS/K 
CAPITA

 Owned and operated

 Distributors

 Hybrid model

DR. MARTENS PLC  ANNUAL REPORT 2022

7

STRATEGIC REPORTChair’s statement

LOOKING TO THE FUTURE WITH 
CONFIDENCE

I am very pleased to 
introduce our second Annual 
Report as a publicly listed 
company. The theme of this 
year’s report is ‘custodian’,  
a word which has a deep 
connection with all who  
work at Dr. Martens. 

Being a brand custodian means looking 
after the brand and leaving it in a better 
position than we found it, putting the 
brand and business first, and making 
decisions for the long term. This custodian 
mindset starts with myself and my 
colleagues on the Board and flows 
throughout the organisation.

The results we’re reporting for the year 
are consistent with the commitments  
we made when we listed on the London 
Stock Exchange last year, with high-teens 
revenue growth, up 18%, and EBITDA 
slightly ahead of market expectations. 
This is a notable achievement in the 

context of another year where our 
business was impacted by the Covid-19 
pandemic. The biggest challenge Covid-19 
had on the business this year was 
considerable disruption in our supply 
chain. For over three months we 
experienced a Covid-19 lockdown and 
shutdown of production in south Vietnam, 
which accounts for a third of our global 
manufacturing, constraining the supply of 
products we had to sell. Like many global 
businesses, we also experienced a 
significant increase in global shipping 
times, particularly into the USA. Against 
this backdrop our results are, in my view, 
even more impressive.

I am so proud of how 
strongly the spirit of brand 
custodianship runs through 
our business and our 
people. Doing the right 
thing for the long-term 
growth of the brand drives 
every decision we take.

PAUL MASON  
CHAIR

8

DR. MARTENS PLC  ANNUAL REPORT 2022

 
I continue to be struck by the agility, 
dedication and passion demonstrated by 
all of our people and would like to take 
this opportunity to thank each and every 
one of our teams across the world. Our 
people are our greatest asset; without 
them Dr. Martens simply wouldn’t be the 
business it is today. 

Governance 
As custodians of the brand we are 
committed to strong corporate governance. 
Over the past year we continued to invest 
time and energy so that our new Non-
Executive Directors could deepen further 
their understanding of the business,  
and ensure that the Board, as a whole, 
leverages effectively their rich and diverse 
skillsets to further improve our business. 

We also carried out a comprehensive 
Board evaluation, our first as a listed 
business, for which we adopted a hybrid 
approach of joint facilitation by our 
Company Secretary and third-party 
consultancy ghSMART. The Board’s 
conversations and reflections on our 
effectiveness as a PLC Board were  
open, honest, and appropriately 
challenging, with Board members  
making commitments based on the 
feedback shared during this exercise. 

During the year I was pleased to meet 
with some of our largest institutional 
shareholders, alongside our Senior 
Independent Director and Company 
Secretary, to hear their views and discuss 
our governance approach and sustainability 
efforts. I look forward to continued 
engagement in the coming year. 

You can read more about our corporate 
governance from page 107. 

Sustainability 
In last year’s report we were pleased to 
include a detailed Sustainability report 
and announce stretching commitments, 
including targeting all our footwear to  
be made from sustainable materials by 
2040 without compromising quality.  
Over the past year the teams have been 
working hard to devise roadmaps and 
metrics to ensure that we achieve these 
commitments. Our sustainability efforts 
are two-fold: to reduce the impact of  
our current ways of working, whilst also 
investing and researching new ways of 
operating and creating our products in 
the future. I hope you enjoy reading our 
Sustainability report, which starts on 
page 54. 

Looking ahead 
In my view, the Dr. Martens business is  
only at the early stages of its growth 
opportunity. The growth we’ve achieved in 
key markets like the USA and conversion 
markets such as Germany and Italy give 
me significant confidence for the 
sustainability of our future performance. 
This also reinforces to me the amount of 
self-help still available to us as we continue 
to invest in the business. In Kenny and  
Jon we have two very experienced and 
passionate Executive Directors, ably 
supported by a world-class leadership 
team and rich talent globally. 

I would like to thank our shareholders  
for their continued support and belief  
in the business, and we look forward  
to delivering another great year in 
Dr. Martens’ history.

GOVERNANCE HIGHLIGHTS

The Board’s activities during FY22 

   Received regular updates on 
views of our investor base, 
external communications and 
other key external stakeholders.

   Strategic deep-dive sessions  
with GLT members in the areas  
of People strategy, Supply Chain, 
Product, Brand and Cyber Security.

   Oversaw the conversion of  
Italy and Iberia into directly 
operated markets.

   Reviewed and approved the  
FY23 budget and five-year plan.   

   Approved the sustainability 
roadmaps to enable us to 
achieve our commitments.

   Deepened Board members’ 
understanding of the business 
through market visits and 
listening groups.

Corporate governance highlights 

   Proposed a full-year dividend  
of 5.50p per share.

   Undertook our first governance 
roadshow with major 
institutional shareholders. 

   Carried out our first Board 
Effectiveness Review as a plc.

PAUL MASON 
NON-EXECUTIVE CHAIR  
31 May 2022

+18%FY22 Revenue growth 

  GOVERNANCE P107

DR. MARTENS PLC  ANNUAL REPORT 2022

9

STRATEGIC REPORTCEO’s statement

10

DR. MARTENS PLC  ANNUAL REPORT 2022

WITH 
KENNY WILSON

CHIEF EXECUTIVE OFFICER

The people at Dr. Martens 
make us who we are, and our 
culture and brand are the 
things that truly differentiate 
us from other companies. 
These are what will underpin 
and drive our continued 
success in the years ahead.

DR. MARTENS PLC  ANNUAL REPORT 2022

11

STRATEGIC REPORT 
CEO’s statement 
continued

COULD YOU TELL 
US ABOUT YOUR 
BRAND CUSTODIAN 
PHILOSOPHY?

Q
A

We are all privileged to work at such an 
iconic brand as Dr. Martens, and for every 
single person at Docs our first priority is 
to enhance and protect the brand – which 
we refer to as being a brand ‘custodian’. 
We believe that if we focus first on 
growing brand equity, then revenue and 
profits will follow. Being a custodian 
means taking a long-term view – doing 
the right thing and making decisions as  
if it was our own business, not taking 
short-cuts or focusing on short-term 
results. The Dr. Martens brand will thrive 
for decades to come, long after we have 
all left the business, and our legacy is to 
pass it to the next generation in an even 
better position than we inherited it. 

HOW HAS 
DR. MARTENS 
PERFORMED  
THIS YEAR?

Q
A

Our continued focus on our DOCS 
strategy meant that we delivered in line 
with the commitments we made when  
we listed. We achieved revenue growth  
of 18%, or 22% constant currency, and 
EBITDA of £263m. These strong results 
were despite unprecedented disruption in 
our supply chain due to Covid-19, with our 
factories in south Vietnam, which account 
for a third of total production, being 
closed for over three months and 
significant global shipping delays. 

We have a DTC-first strategy and during 
the year DTC revenue grew by 34% to 
49% mix. Ecommerce revenues were up 
11%, or 92% on a two-year basis. Retail 
recovered strongly as Covid-19 restrictions 
were lifted through the year, with revenue 
up 86% or 12% on a two-year basis. 

Our largest two regions, Americas and EMEA, 
accounted for the majority of our growth,  
as planned, with revenue growing by 29% 
and 19% respectively. APAC continues  

At Docs we are all 
custodians for the brand, 
and this drives long-term 
decision-making and the 
overarching desire 
to do the right thing.

to be impacted by Covid-19 
restrictions and this 
resulted in 10% revenue 
decline. We continue to expect 
that the majority of our 
growth over the coming few 
years will be driven by the 
Americas and EMEA, driven 
by DTC growth and, in the 
latter, conversion markets.

Growing brand equity is 
crucial for our long-term 
sustainable growth and  
I am very pleased with  
the results of our latest 

comprehensive brand survey, with  
global brand awareness of 72%, up 4pts; 
familiarity of 47%, up 6pts; and last 24 
months purchased of 8%, up 2pts.

For me, one of the other key achievements 
this year is the refresh of the Global 
Leadership Team. In Adam Meek (Chief 
Product Officer), Jen Somers (Americas 
President), Sue Gannon (Chief HR Officer) 
and Meg Johnson (Chief Marketing Officer) 
we have fantastic talent, with global 
experience, and they have added significant 
value and perspectives to the team already. 

12

DR. MARTENS PLC  ANNUAL REPORT 2022

HOW DO YOU 
THINK ABOUT 
FASHION RISK AT 
DR. MARTENS?

Q
A

I don’t see Dr. Martens as a fashion brand. 
Our products transcend fashion trends 
with 85% of FY22 revenue coming from 
continuity brands. Our products are iconic 
wardrobe staples and are adopted by 
consumers globally who use them as a key 
component of their own individual style. 
Inevitably, there will be a small number  
of consumers who buy into the brand 
based on a specific look, but this has been 
the case for many years, and the durability, 
comfort and range of products means  
that these consumers are also very likely 
to stay loyal to the brand and go on to  
buy other products at a later date. 

The long-term growth opportunity is  
not only supported by the level of 
underpenetration that we have in key 
markets such as the USA and continental 
Europe, but by the timeless relevance of 
our iconic products. Our iconic products 
have resonated through over six decades 
of changing fashion trends – they are 
wardrobe staples. Our confidence in this 
growth continuing well into the future is 
exemplified by the extraordinary high 
demand for collaborations with other 
brands, which want to borrow from our 
iconicity and timelessness. We also 
manage the brand using the mentality of a 
luxury brand – for instance price discipline, 
never discounting our continuity iconic 
products, managing supply to wholesale 
and continually investing in the brand and 
our relationship with consumers. This 
approach I believe will further reinforce 
the sustainability and longevity of our 
future growth.

WHAT IS 
DR. MARTENS DOING 
TO BECOME MORE 
SUSTAINABLE?

We hope to have  
100% of our footwear 
made from sustainable 
materials by 2040. 

Q
A

Sustainability has long been important to 
our business – our consumers care about it 
as do the people who work at Dr. Martens 
– in fact, it’s one of the most common 
topics raised at our internal town hall 
meetings or when we’re interviewing 
people to come and work with us. Our key 
principles of product durability and 
timeless design are inherently rooted in a 
sustainable, long-term approach. The most 
sustainable product is something you 
already own, so we invest effort into 
educating our consumers about how they 
can make their Docs last longer – I have 
pairs I still wear regularly that are several 
decades old.

In last year’s Annual Report we included a 
detailed sustainability section and launched 
ambitious commitments. This year we’re 
giving a detailed update on our progress, 
including how we developed the roadmaps 
to achieve our longer-term aims. We’re also 
reporting against the TCFD framework for 
the first time. 

Over the past year we’ve continued  
to invest in sustainability, particularly 
focusing on the management of our 
carbon footprint and climate impact. I’d 
categorise our sustainability efforts as 
being dual-track – on the one hand we’re 
working hard to reduce the impact on  
the planet of how we currently operate. 
This includes measuring and reducing  

our carbon footprint, further improving 
our leather traceability and reducing 
wastage. At the same time, we’re also 
working hard to create and develop  
new ways to operate and manufacture  
our products in the future. The targets 
we’ve set are ambitious, for example, 
having 100% of our footwear made  
from sustainable materials, without 
compromising quality, by 2040. Being 
uncompromising on quality means any 
different materials we use have to be 
durable enough to last a long time and  
at the moment, there are not many 
sustainable materials around that meet 
the standards the consumer expects from 
our products. As we sit here today, we 
don’t know exactly how we’ll achieve 
elements of some of our commitments. 
What we do know however is how 
important it is to set such a stretching 
target and start working to achieve it. 
We’re engaging with innovative start-ups 
and universities and are determined that 
we’ll get there – and, crucially, we won’t 
compromise on the quality or durability  
of the product itself. 

   I hope you enjoy reading our 
Sustainability report which starts  
on page 54.

WHAT ARE THE 
KEY PRIORITIES 
FOR THE NEXT  
12 MONTHS?

Q
A

My overarching aim remains to build the 
brand – we make footwear that stands for 
Rebellious Self Expression. We will focus 
and energise the business to execute the 
DOCS strategy – in short, to sell more 
pairs of boots, shoes and sandals, to more 
consumers, through our own channels, 
primarily in our seven priority markets. 
So, that is about volume-driven growth, 
across our footwear offering and selling 
more pairs through our own channels. It  
is predicated on customer recruitment as 
well as retention, and really focusing our 
efforts on those markets where we have 
the biggest future growth opportunity. 
Ensuring that the whole business remains 
focused on this strategy and the growth 
opportunity ahead is imperative. 

As everyone who works for Dr. Martens  
is a custodian of the brand, my other 
priorities are people focused. So secondly,  
I am focused on ensuring that the Global 
Leadership Team is a high performing team, 
working collaboratively to deliver the 
results and execute the strategy. Investing 
in talent across the business and 
continuing to improve our capability, to 
create the future leaders of the business, 
is also a focus and motivator for me. 

Finally, the priority for me in the next  
12 months, as the world emerges from 
Covid-19, at varying speeds globally, is 
bringing our people together, ensuring 
that people who have joined Dr. Martens 
in the past two years are fully immersed 
in our fantastic culture, and can connect 
with their colleagues and understand the 
importance of their role as custodians.

We need to do this in a way that is right 
for all of our stakeholders, for our brand, 
for the planet and for our people.

DR. MARTENS PLC  ANNUAL REPORT 2022

13

STRATEGIC REPORTCEO’s statement 
continued

CONVICTION IN FUTURE

GROWTH

Our strong results for the 
year were driven by our 
proven DTC-first strategy  
and continue to build  
upon our track record of 
volume-led growth. When  
we listed, we committed to 
deliver high-teens revenue 
growth, and we were pleased 
to report 22% constant 
currency growth. Our results 
were achieved against 
unprecedented Covid-19 
disruption in our supply 
chain, which our teams 
navigated with flexibility  
and dedication. 

I have always said that driving brand equity 
is our first priority, as it will ensure 
sustainable growth in the decades ahead. 
Our recent comprehensive brand survey 
shows that our brand is stronger than ever, 
with significant growth in awareness, 
familiarity and recent purchase. Dr. Martens 
remains incredibly underpenetrated 
globally, giving us conviction in our future 
growth ambition. 

I am proud to report that our first full year 
as a listed company has seen our strategy 
continue to deliver strong results, with 
revenue up 18%, or 22% constant currency, 
and EBITDA ahead of market expectations. 
We grew pairs by 10% and DTC revenue mix 
increased by 6pts to 49%. 

These results were achieved against 
significant supply chain disruption due  
to Covid-19. Our third-party factories in 
south Vietnam, which account for a third of 
our production, were closed for over three 
months and we also experienced a near-
doubling of global shipping times to the 
USA. This brought additional operational 
complexity and required us to prioritise 
allocation of inventory at peak periods into 
our own higher margin DTC channels. In 
addition, we have faced continued demand 
impacts from Covid-19 restrictions, most 
notably in our smallest region, APAC. 

We have a unique, iconic 
brand and thousands of 
passionate people globally, 
who act as brand custodians 
every day. I would like to 
thank each and every one  
of them for their hard work.

KENNY WILSON  
CHIEF EXECUTIVE OFFICER

14

DR. MARTENS PLC  ANNUAL REPORT 2022

 
THE DOCS STRATEGY 

Across the entire organisation we act as brand custodians, focused on protecting 
and enhancing the brand and the business for future generations. This long-term 
view guides everything we do and ensures that we make the right decisions and 
investments for the future, as part of our long-term sustainability commitments. 

Whilst the overall strategic framework is unchanged, we periodically assess and 
refine the strategy and focus areas to ensure that they best reflect the opportunities 
ahead and our key priorities. We have therefore fine-tuned the strategy:

Our strategy has four pillars, ‘DOCS’, which are:

DIRECT-TO-CONSUMER FIRST
We aim to build brand equity and drive margin expansion. This pillar includes 
increasing the number of own stores and expanding our own digital platforms, 
developing our omnichannel capabilities and building a profitable resale, repair 
and end of life business model. 

ORGANISATIONAL AND OPERATIONAL EXCELLENCE
We are investing in and improving our organisation, operations and IT to enable 
growth and unlock value. This includes driving our culture with a focus on 
engagement and people development, building a best in class, scalable supply 
chain, and continuing to transform technology into a key business enabler. 

CONSUMER CONNECTION
Here we are focused on acquiring new consumers and driving loyalty. We aim  
to inspire Rebellious Self Expression, ground product innovation in icons and 
year-round consumer relevance, lead in sustainability through our product durability 
and innovation, and harness insights to drive cut-through marketing initiatives. 

SUPPORT BRAND EXPANSION WITH B2B 
We have refocused this pillar on our B2B business, which is made up of wholesale and 
distributors, with the aim of managing these activities holistically and purposefully. We 
will continue to partner with fewer and better B2B partners to reach more consumers 
and grow the brand further. This includes improving our B2B brand presentation and 
increasing controlled in-store branded spaces to enhance the consumer experience. 
Our conversion market strategy is also included within this pillar. 

  OUR STRATEGY P28

The Group delivered revenue of £908.3m, up 
18% year-on-year, in line with the high-teens 
growth guidance given at the time of the IPO, 
and up 22% on a constant currency basis. 
DTC continues to grow ahead of wholesale, in 
line with our DOCS strategy. Our ecommerce 
and retail channels are mutually beneficial, 
with ecommerce benefitting locally when 
we open new own retail stores, as brand 
and product awareness and consumer 
engagement grows. Our medium-term 
milestones are unchanged: 60% of revenue 
from DTC, 40% of revenue from ecommerce 
and 20% from retail. 

Ecommerce revenue was up 11% to represent 
29% of Group revenue. Compared to FY20, 
ecommerce revenues were up 92% and mix 
up 9pts. We continue to invest in our online 
trading capabilities and in increased digital 
marketing, and benefit from the long-term 
shift in consumer spending to ecommerce. 

Retail continues to be an important and 
profitable channel, allowing us to fully 
showcase the brand and our product 
range. FY22 retail revenue was £185.6m, 
up 86% and up 12% compared to FY20. 
When Covid-19 restrictions were lifted 
across EMEA and Americas we generally 
saw a very good retail recovery, ahead of 
our expectations. Our retail performance 
across all markets in APAC continued to be 
heavily impacted by Covid-19 restrictions, 
particularly in Japan and China. 

We opened 24 new own stores globally, taking 
our total own store estate to 158. These 
included two new stores in Italy and one in 
Spain, following the successful conversion 
of these markets to directly operated; seven 
new stores in the USA, particularly focused 
on the Mid-West, and two stores in Shanghai, 
China, as a first trial in operating directly 
operated stores in the country. 

Wholesale allows us to reach more 
consumers in more places globally and  
we aim to have collaborative relationships 
with quality wholesale partners who 
understand and appreciate our brand.  
We run a tiered and focused strategy  
in wholesale, ensuring that a targeted 
product range is sold to each tier of 
wholesale customer, reflecting their 
consumer base and strategic purpose  
to our brand. Over the medium term we 
continue to expect wholesale revenues  
to grow in absolute terms but become  
a smaller part of our Group revenue in 
percentage terms. In FY22 wholesale 
revenues were £460.3m, up 5%, driven 
mainly by USA. 

At a regional level, revenues continue  
to be driven by our two largest regions, 
with Americas revenue up 29% (33% 
constant currency) and EMEA up 19% 
(23% constant currency). In EMEA we  
saw a particularly strong performance in 
Italy, following the successful conversion  
to a directly operated business at the start 
of FY22, with constant currency revenue 
up 62% and up 122% in the second half. 
We also saw a good performance in our 
most established market of the UK, driven 
by strong demand for product categories 
such as shoes and sandals, with UK 
revenue up in line with EMEA overall.  
The UK accounted for 17% of Group 
revenue in FY22. In the Americas we  
saw strong growth across all channels  
and are especially pleased by our 
performance in states such as Texas  
where we have been opening stores  
and investing in brand marketing. 

As anticipated, our APAC performance 
was impacted heavily by Covid-19, with 
revenue down 10% (down 5% constant 
currency), to account for 14% of total 
Group revenue. Our largest market in  
the region is Japan, which experienced  
a varying degree of Covid-19 restrictions 
through the year. Given the relatively  
high proportion of revenues generated 
through retail in the country this had a 
disproportionate impact, although when 
restrictions were lifted, for example in 
October and November, we saw a strong 
retail recovery, in line with the experience 
in other markets. Overall the performance 
of Japan was encouraging, with revenue 
up high single digit constant currency. 
China is a small part of our overall 
business, accounting for a fifth of APAC 
and only 3% of Group revenues. We are 
focused on establishing our brand and 
laying the foundations for the long term 
in this market. 

DR. MARTENS PLC  ANNUAL REPORT 2022

15

STRATEGIC REPORTCEO’s statement 
continued

We have agreed to transfer control of 
approximately half of our 31 Dr. Martens 
branded franchise stores in Japan  
into our own retail at the end of FY23 
when the contract expires. This has a 
compelling business case, as it will 
increase our control of the brand in  
this important market and enable us to 
drive growth harder in the years ahead. 
Following the transfer our DTC share  
in Japan will be around 75%. 

FY22 EBITDA1,2 was £263.0m, up 18%, 
with an EBITDA1,2 margin of 29.0%, up 
0.2pts. This strong performance was 
driven by a combination of volume and 
improved DTC mix, with margin partially 
offset by increased marketing investment, 
cost annualisation and a return to 
business as usual spending. 

Group PBT before exceptional items2 was 
£214.3m, up 43%, with net finance costs, 
including unamortised loan costs and 
interest on lease liabilities of £15.0m. 
Profit after tax was £181.2m, compared to 
£34.7m in FY21 when we incurred £80.5m 
of exceptional costs related to the IPO. 
Underlying earnings per share were 17.4p, 
up 21%. 

Operating cash flow2 after capex was 
strong at £208.1m, with conversion of 
79%. As at 31 March 2022 we had cash  
of £228.0m (31 March 2021: £113.6m)  
and undrawn facilities of £189.5m. 

Through FY22 we changed several 
members of the Global Leadership Team 
(GLT). Sue Gannon, our Chief HR Officer, 
joined in June 2021 having held senior HR 
roles previously at Netflix and Suntory. In 
late 2021 we welcomed Adam Meek as our 
new Chief Product Officer, and Jennifer 
Somer as our new President, Americas; 
both have exceptionally strong 
backgrounds in the footwear industry. 

 11%

Ecommerce: change yoy

 86%

Retail: change yoy

 5%

Wholesale: change yoy

SUPPLY CHAIN 

This year saw the most challenging 
global supply chain backdrop we have 
experienced, with Covid-19 resulting in 
factory closures in the south of Vietnam 
(which accounts for around a third of 
our global production) for over three 
months, and a near-doubling of shipping 
times from APAC to the USA. In this 
context our supply chain teams worked 
incredibly hard to keep products moving 
and deliver the results we’re announcing 
today. At the time of writing, all our 
factories are open and operating at an 
average of 90% capacity, in line with 
our planning assumptions. 

We also worked flexibly, sourcing 
increased product from other factories 
wherever possible. 

We also benefitted from the significant 
work done in recent years to diversify 
the supply chain, moving to product 
dual sourcing wherever possible and 
expanding our geographical footprint. 
For AW22, our Tier 1 production by 
geography will be approximately 30% 
from the south of Vietnam, 22% from 
the north of Vietnam, 22% from Laos, 
10% from China, 8% from Bangladesh, 
7% from Thailand and 1% from the UK. 

We had decided to enter FY22 with higher 
levels of continuity product than normal, 
given the uncertain environment, and this 
decision proved incredibly valuable as it 
enabled us to fulfil some of the product 
shortfall due to the factory closures. We 
prioritised inventory towards our own DTC 
channels, particularly during the peak Q3 
trading period, delaying some wholesale 
orders into Q4. 

The unprecedented level of disruption 
in the global shipping industry and a 
near-doubling of global sea freight 
shipping times, particularly to the USA, 
also brought with it further operational 
challenges and complexities. The large 
proportion of our product which is 
continuity in nature, and therefore 
non-seasonal, was however a significant 
relative advantage. 

  READ MORE P70

Finally, in April 2022 Meg Johnson joined 
as our first ever Chief Marketing Officer, 
with a background in global marketing 
roles. Read more about our GLT members 
on page 118.

in the DTC growth opportunity. Finally,  
we are very pleased by the results of the 
brand survey in Japan, with the franchise 
stores transfer enabling us to build upon 
this even further. 

The Dr. Martens brand 
Recently we ran our comprehensive 
annual brand survey, to assess the  
health of our brand across all our  
primary markets. The results are highly 
encouraging, with global brand awareness 
of 72%, up 4pts; familiarity of 47%, up 
6pts; and last 24 months purchased of 
8%, up 2pts. Combined with the level of 
underpenetration of Dr. Martens, these 
results give us significant conviction in 
our growth opportunity. 

Our brand continues to strengthen in  
our home UK market, demonstrating  
the growth opportunity even in our  
most established country. We also saw 
particularly strong results in Germany 
and Italy, as we continue to build our 
businesses following their conversion to 
directly operated. The USA results were 
very strong, underpinning our confidence 

Over the summer of 2021 we carried out  
a detailed pricing study across our seven 
priority markets, including consumer 
testing and validation of potential pricing 
changes to calculate perceived value for 
money and elasticity of demand. As a 
result, as communicated in our half year 
results, we are increasing prices from 
AW22 by approximately 8% on average 
globally, with the wholesale order book 
already written on this basis. We anticipate 
no impact on demand as a result of these 
changes. The pricing study showed that, 
even with the price changes, consumers 
believe that our products represent 
compelling value for money given our 
durability and quality. We expect our 
pricing headroom to increase further as 
we continue to invest in the brand and  
our product proposition. We will repeat  
the pricing study in summer 2022. 

1.   EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation  

and amortisation.

2.  Before exceptionals.

16

DR. MARTENS PLC  ANNUAL REPORT 2022

The Dr. Martens brand has deep resonance 
with consumers and we continue to 
increase our investment in marketing to 
grow consumer connection and 
engagement. We have a strong presence 
on social media, with 9.8 million followers 
across our platforms, up 8% year on year. 
On Instagram we continue to have a leading 
engagement rate versus our competitive 
set. Last year we launched on TikTok with 
a highly encouraging result. We now have 
over 300k followers, have received almost 
18 million views and two million likes. 

Our ‘Tough As You’ initiative, which enlists 
mentors and supports grassroot talent in 
the music and creative industries, goes 
from strength to strength. With the aid of 
mentors including Kojey Radical, Mahalia, 
Kelvyn Colt and Claire Laffut we aim to 
open up the music industry to marginalised 
groups and amplify their voices. We also 
brought ‘Tough As You’ to several festivals 
over the year, including the TAY Fest in 
Milan in October 2021. This sold-out festival 
over two days attracted 1,200 attendees 
and significant consumer reach online. 

Product
Our product strategy is rooted in our 
Originals, our most renowned styles, 
anchored within the ‘big three’ of the 1460 
boot, the 1461 shoe and the 2976 Chelsea 
boot. Our Originals category accounted for 
51% of total revenue during the year. The 
DNA of these icons drives the rest of our 
product offering, ensuring that we stay true 
to our brand essence. The 1461 shoe and 
2976 Chelsea boot grew revenues faster 
than the 1460 boot, in line with our strategy 
to broaden the Originals across the ‘big 
three’. We have also started to focus and 
amplify some of our other icons, most 
notably the Adrian loafer, which delivered 
significant growth across all regions, and we 
will be investing further in this silhouette 
going forward to build on this for the future. 
In conjunction with the 1461 shoe, we’ve 
grown our wider shoe proposition, driven  
by the Polley Mary Janes, enabling us to 
expand this category of product and offer  
a year-round proposition. 

Our Fusion range continues to be  
driven through platforms, predominantly 
the Jadon and Sinclair boots. Fusion 
accounted for 36% of revenue in FY22, 
with sandals 6% of revenue and included 
within Fusion. Sandals revenue grew by 
23%. Sandals continue to deliver good 
growth with our Zebrillus collection the 
driving force behind this, led by the  
Blaire and Voss models. SS22 saw the 
reintroduction of Made In England (MIE) 
sandals, elevating and cementing our 
position in the sandals category in the top 
tiers of distribution for the most influential 

consumers. This was exemplified by the 
Jorge II which we launched as a highly 
successful collaboration with Pleasures, 
and then as a mainline product, with very 
strong sell-through. 

value chain by 2028 and 100% of 
products sold having a sustainable end  
of life option and, without compromising 
quality, all footwear being made from 
sustainable materials by 2040.

During FY22, our efforts have been 
focused predominantly on three areas. 
Firstly, building detailed roadmaps with 
near-term targets to enable us to achieve 
our long-term commitments. These include 
doing internal wear-trials on products 
made from alternative materials, with 
some encouraging early signs. Secondly, 
we have invested in carbon footprinting 
and our data capture processes. We have 
also worked on aligning our reporting to 
TCFD, which can be found on page 90.

Thirdly, as part of our evolved DOCS 
strategy, we have introduced a new focus 
area, to build a profitable resale, repair 
and end of life business model, and we 
are excited about the future opportunities 
here. As a first step over the past year we 
have been working on the first trial of a 
repair and resale offering, which launched 
in April 2022. This trial, initially just in the 
UK, is currently live and delivering 
encouraging early results.

During the year, we also made further 
improvements to our business, including:

•  Sourcing 100% of our leather from 
Leather Working Group medal rated 
tanneries. From AW21 this applied to  
all of our upper leather, and for SS22 
onwards this also included all other 
specified leather including linings, 
leather goods and footbeds.

•  We optimised our standard shoe boxes, 

which are used across all regions, 
reducing the volume of fibre used by 
25% whilst ensuring the same durability. 
The reduced box weight will also result 
in carbon savings during shipping.

•  In EMEA, where we use ecommerce 
shipping bags, we introduced a new 
design made from approximately 50% 
less plastic and which is fully recyclable. 
This bag is already in use in the UK  
and will be rolled out across EMEA in 
the coming year.

  READ MORE P54

Our Casual range, which aims to broaden 
our consumer reach, continues to be 
driven by our Tract collection which saw 
strong growth across all regions. AW21 saw 
the introduction of Tarian, an evolution  
of Tract, delivering a more contemporary 
and progressive look. The launch was 
supported by two collaborations with 
Herschel and Atmos with a highly 
encouraging market reaction. 

Innovation around our product core is 
crucial to build brand equity and drive 
repeat purchase. AW21 saw the launch  
of a brand new, modern, light-weight 
platform outsole ‘Quad Neoteric’. This was 
launched with Marc Jacobs Heaven, with a 3 
eye shoe, 8 eye boot and a sandal, with very 
limited quantities, followed by a mainline 
collection, with very strong sell-through. 
Another example of innovation, our 
WinterWair collection continues to grow 
strongly, with our WinterGrip & WarmWair 
technologies driving innovation in our most 
iconic models, the 1460 boot and 2976 
Chelsea boot. We also continue to bring 
innovation to our Originals through colour 
and material amplification and see further 
opportunity here in the seasons ahead. 

Our collaboration strategy centres around 
working with some of the best partners 
globally to bring a new lens to the brand 
and to drive brand heat. Key collaborations 
through the year included Supreme, ACW, 
Stussy, Suicoke and Lazy Oaf. Recently  
we launched a new collaboration for  
SS22 with The National Gallery, with very 
positive consumer traction. Alongside  
our collaborations, amplifying our craft 
heritage through our MIE category is a 
key focus area for the seasons ahead. 

Sustainability
We create durable, high quality and timeless 
footwear, and these principles are rooted 
in a sustainable, long-term custodian 
approach. Again, we have increased 
investment in our sustainability capabilities 
over the past year, expanding the team and 
working with leading third-party advisers. 
In our supply chain, we maintain close 
relationships with a relatively small number 
of suppliers, and this year took steps to 
support some suppliers facing challenging 
times due to Covid-19 impacts by 
temporarily accelerating payments to them.

Last year we announced our key 
sustainability commitments, including 
zero waste going to landfill across the 

KENNY WILSON 
CHIEF EXECUTIVE OFFICER  
31 May 2022

DR. MARTENS PLC  ANNUAL REPORT 2022

17

STRATEGIC REPORTMarket review

MARKET TRENDS AND

OPPORTUNITIES

MACRO-ECONOMIC  
TRENDS

A GROWING MARKET

TREND
The macro-economic backdrop presents challenges, 
with higher inflation and tightened consumer spending. 

Like other consumer brands we are experiencing increased 
inflation. We have a very strong brand with significant market 
share growth opportunities in our core markets, particularly the 
USA and continental Europe. The business model is volume-led 
to grow our market penetration, with pricing broadly offsetting 
inflation. This is supported by the ongoing channel shift from 
wholesale to DTC, which underpins our profitability. At DM’s we 
have fixed price contracts with our factory partners, agreed at 
least six to nine months prior to a season, giving us a high 
degree of visibility. For AW22, we expect c.6% cost inflation, 
with a broadly similar figure expected for SS23. 

We set our prices first and foremost based on consumer elasticity. 
We carry out detailed pricing studies across all of our major 
markets and will repeat this exercise annually. These studies 
analyse consumers’ perception of product value, wider footwear 
market pricing and model elasticity of demand. Based on the 
latest data we are increasing prices in AW22, by $20 in the 
Americas, and £10 or €10 in EMEA for 1460 boots, with the 
pricing of other product categories moving accordingly, all to 
cover cost inflation. We have tested these higher prices through 
DTC in the USA on a key product line and sold in the AW22 
wholesale order book, with no impact on demand. 

Looking ahead, consumer research continues to show that our 
products remain good value for money, and as we continue to invest, 
we anticipate brand equity increasing further. This provides 
additional pricing headroom for the future. Geopolitical events 
and increased inflation are expected to lead to tighter consumer 
spending. Relative to other brands, we believe that the under-
penetration of our brand globally, together with the enduring appeal 
and quality of our product, puts us in a relatively strong position.

6-9 MONTHS

We agree fixed-price contracts with factories 
6-9 months prior to a season

KEY TAKEAWAYS

•  We have a high degree of visibility over cost of goods sold, with 
pricing agreed with our suppliers over six months in advance.

•  Our model of pricing offsetting inflation, and growth 

predominantly driven by higher volumes, remains intact.
•  As we continue to invest in the brand and execute the DOCS 
strategy we expect to further grow brand equity, providing 
pricing headroom.

18

DR. MARTENS PLC  ANNUAL REPORT 2022

TREND
The global footwear market had global retail sales of 
£282bn in 2021 and this is expected to grow by 10% 
CAGR by 2025, according to Statista. 

The footwear market is a large and growing market. It is 
comprised of several sub-categories: sneakers, which is expected 
to grow 12% CAGR by 2025, athletic footwear (forecasted 11% 
CAGR by 2025), leather footwear (forecasted to grow 7% CAGR 
by 2025) and textile and other footwear categories. The majority 
of Dr. Martens products are leather, which is the second largest 
category of global footwear in absolute terms and forecast  
to deliver good growth. We have a very low market share, 
particularly in the USA and continental Europe, which presents  
a significant opportunity in the years ahead. 

We have also seen a good performance in our casual and sandals 
ranges, which represent additional growth opportunities for us, 
enabling us to grow share of wallet from consumers who 
predominantly buy from other categories such as sneakers. 

10%

Forecast CAGR of 
global footwear market 
revenues by 2025

KEY TAKEAWAYS

•  We operate in a large and growing market, with our very low 

market share providing a significant opportunity.

•  As we drive product range awareness in our key markets this 
will provide the opportunity to further grow our revenues of 
shoes, sandals and casual categories.

•  Our consumer analysis shows that there is relatively little 

customer crossover between Dr. Martens and other boot brands, 
further emphasising the unique positioning of our brand.

ECOMMERCE CONTINUING  
TO GROW SHARE OF WALLET

SOCIETAL TRENDS

TREND
Following the gradual lifting of restrictions during the 
Covid-19 pandemic, consumers continue to show a 
long-term preference for online shopping, with physical 
retail providing an opportunity to engage with consumers 
and further grow sales, both offline and online. 

The Covid-19 pandemic accelerated the growth of ecommerce 
retail globally and, whilst we have seen a good recovery of retail 
demand as restrictions globally have eased, the increase in 
ecommerce revenues experienced whilst stores were closed has 
largely remained. This trend has been further aided by increased 
investments by brands and retailers in their digital capabilities 
and offerings. 

Ecommerce is our most important channel and our marketing 
activity remains heavily weighted towards digital activities, to 
further drive our ecommerce revenue. Our stores, located in key 
cities across our largest markets, enable us to fully showcase 
our brand, range of products and allow our talented store teams 
to engage with consumers and bring the brand to life. We 
continually see our stores driving increased ecommerce sales in 
the store vicinity, demonstrating this interplay between online 
and physical retail. 

In FY22 ecommerce revenue grew by 11%, and 92% on a two-year 
view, with mix increasing by 9%pts over this timeframe to 
account for 29% of revenue. In the medium term we expect 
ecommerce to account for at least 40% of our Group revenue. 

TREND
Expressions of identity of today’s consumers are  
more fluid than ever. Dr. Martens products continue  
to provide a blank canvas through which consumers 
can express themselves. 

We pride ourselves in being a democratic brand empowering 
consumers as they go out into the world and express themselves. 

In recent years there have been significant societal shifts 
including gender fluidity and the casualisation of dress codes, 
with our products and brand well-positioned against this 
backdrop. Our products are predominantly unisex and therefore 
inclusive to all gender identities. Furthermore, our timeless 
products are worn by all age groups, and for both casual and 
formal occasions, making them extremely versatile. 

Sustainability is also an increasingly important factor when 
consumers are making purchasing decisions, and the inherent 
durability and longevity of our products, together with the 
timelessness of our design, again means we are relatively  
well placed. 

Consumers look to Dr. Martens as a trusted and functional 
choice of footwear, with 76% of consumers agreeing that the 
brand allows them to express themselves, and 67% agree it 
makes them feel like they “can take on anything”. 

92%

revenue growth in 
ecommerce compared  
to FY20

KEY TAKEAWAYS

76%

of consumers agree our 
brand allows them to 
express themselves 

KEY TAKEAWAYS

•  Ecommerce continues to grow strongly, even following the 

opening of stores after Covid-19.

•  Stores drive growth in ecommerce sales in the surrounding 
area, showing the interplay between the two DTC channels.

•  We continue to increase our investment in marketing 
activities, primarily through digital channels, to drive 
increased brand awareness and range awareness. 

•  Dr. Martens has the advantage of being a democratic brand, 
and a blank canvas through which free thinking individuals 
choose to express themselves. This is increasingly relevant 
against the backdrop of societal trends such as gender fluidity. 

•  There is a growing consumer demand for more sustainable 

products, which we can benefit from given both our efforts in 
this area and the durability and longevity of our products.

DR. MARTENS PLC  ANNUAL REPORT 2022

19

STRATEGIC REPORTBusiness model

HOW WE CREATE

VALUE

Doing the right thing is at the heart of the long-term 
custodian mindset at Dr. Martens. The quality of our 
earnings is as important to us as the quantity, as this 
will drive long-term sustainable value creation.

CORE COMMERCIAL ACTIVITIES

A V E   T HINGS BETTER

E

L

PRODUCT DESIGN
Our design team 
understands deeply 
our brand DNA

GLOBAL SALES 
CHANNELS
Ecommerce, 
retail and 
wholesale 

Y

L

H

HI G

  E N G AGED AUDIENC

E

IP PROTECTION
Our IP team 
ensures the core 
DNA is protected 
and respected

BRAND AND 
MARKETING
We create global 
brand campaigns

HIGHLY MOTIVAT E D   P E

O

P L E

MANUFACTURING
We manufacture 
in 14 footwear 
assembly factories 
across the UK and 
South East Asia 

DISTRIBUTION
Our distribution 
centres serve all  
our channels 

THAN WE FOUND   T H E M

STRONG FOUNDATIONS:

Our People

Our Brand

Consumers

We employ 2,229 FTEs and  
without their passion, expertise and 
energy, we couldn’t do what we do.

Our brand is iconic across the globe 
and our custodian mindset drives the 
decisions we take every day.

Deepening our connection with 
existing consumers and gaining  
new consumers are crucial for our 
long-term growth.

20

DR. MARTENS PLC  ANNUAL REPORT 2022

What we do
Dr. Martens is an iconic global brand and 
one of the most recognised footwear 
brands in the world, selling 14.1 million 
pairs of footwear annually in more than 
60 countries with revenue of £908.3m 
in the year ended 31 March 2022.  

The Company ‘perfectly’ invented  
and launched its first boot in 1960, the 
eight-holed 1460 boot, with a yellow  
welt stitch, grooved sole and black and 
yellow heel loop, which remains largely 
unchanged today.

  READ MORE P4

GLOBAL REVENUE CHANNELS

STAKEHOLDER VALUE CREATION

VALUE BACK INTO  
THE BUSINESS

24New stores opened in FY22

51%

49%

Direct-to-consumer
Wholesale

DIRECT-TO-CONSUMER

REGIONAL TEAMS

Ecommerce
Our single most important store is our 
own .com websites, with 12 country/ 
language-specific sites globally. Our 
digital team creates the sites centrally, 
and our regional teams then operate 
them at a local level.

Retail
We operate 158 own stores globally 
and they provide the opportunity to 
showcase our brand and products in 
the best possible physical environment. 

WHOLESALE

This encompasses wholesale partner 
relationships, together with country 
distributor models and franchised 
stores, giving the brand extra reach 
and awareness.

EMEA
Headquartered in Camden, London, 
and with offices in Milan, Barcelona, 
Paris and Düsseldorf. Our core EMEA 
markets are the UK, Germany, France 
and Italy.

Americas
Headquartered in Portland, Oregon, 
with offices in New York and Los 
Angeles, our Americas business runs 
our directly operated USA market and 
wholesale relationship in Canada.

APAC
Headquartered in Hong Kong, with 
significant regional offices in Tokyo, 
Shanghai and Seoul. Japan, China  
and South Korea are directly operated, 
and there are a number of distributors  
for other key countries, with Australia 
being the largest.

INVESTORS
We believe that executing against our 
strategy and growing the business will 
drive value creation for our shareholders

OUR PEOPLE 
Our people are our biggest asset and 
we invest in talent, development and 
further strengthening our culture 

CONSUMERS 
As a democratic brand we make decisions 
with the consumer front of mind 

SUPPLIERS
Vital to the business, we have long-
standing and close supplier partnerships 

Suppliers

Financial

We have long-term supplier 
relationships and making our boots 
and shoes requires specific 
machinery and skill sets.

We have strong margins, high cash 
conversion and a robust balance 
sheet, enabling us to invest in our 
business to drive future growth.

OUR COMMUNITY  
AND ENVIRONMENT
Empowering and doing the right thing  
by our communities is at the heart  
of the Dr. Martens brand 

  OUR STAKEHOLDERS P22

DR. MARTENS PLC  ANNUAL REPORT 2022

21

THAN WE FOUND   T H E M

STRATEGIC REPORTStakeholder engagement and Section 172 Statement

MEETING THE 
NEEDS OF OUR

STAKEHOLDERS

The following pages describe the ways  
in which the Board engages with the 
Company’s key stakeholder groups to 
deepen its understanding of the things 
that matter most to them and to ensure 
that stakeholder priorities inform Board 
decision-making.

Our formal Section 172 Statement follows, 
whilst further information regarding how 
the principles underpinning Section 172 
are reflected across the wider business 
are incorporated by cross-reference and 
in the table below.

SECTION 172 STATEMENT

The Board recognises that maintaining 
strong relationships and healthy dialogue 
with the Group’s stakeholders is critical  
if we are to deliver sustainable success 
over the longer term. The needs of our 
stakeholders are closely considered by 
the Board when discussing matters of 
strategic significance. The Board also 
pays due regard to the potential impact 
on stakeholders of any proposals tabled 
for its approval. Furthermore, the Board 
has sought to establish a wider business 
culture that ensures the interests of 
stakeholders are at the heart of decision-
making below Board level. 

S.172 PRINCIPLE
The likely consequences of any 
decision in the long-term

The interests of the Company’s 
employees

LOCATION OF MORE INFORMATION
•  Chair’s statement (pages 8 and 9)
•  CEO’s statement (pages 10 to 17)
•  Business model (pages 20 to 21)
•  Our strategy (pages 28 to 29)
•  Key performance indicators (pages 38 to 41)
•  Risk management and our principal risks (pages 97 to 105)
•  Board activities (pages 121 to 123)
•  Viability assessment and going concern (pages 104 and 105)

•  Stakeholder engagement: Our People (page 24)
•  Sustainability report: People (pages 80 to 84)
•  Employee engagement (pages 124 to 127)
•  Nomination Committee report (pages 136 and 137)
•  Whistleblowing (page 146)
•  Remuneration Committee report (pages 147 to 161)

The need to foster business 
relationships with suppliers, 
customers and others

•  Business model (pages 20 and 21)
•  Our strategy (pages 28 to 29)
•  Our strategy in action (pages 30 to 37)
•  Sustainability report (pages 55 to 89)
•  Anti-bribery and corruption (page 146)

The impact of the Company’s 
operations on the community  
and the environment

•  Stakeholder engagement (pages 23 to 27)
•  Sustainability report (pages 55 to 89)
•  TCFD (pages 90 to 96)

The desirability of the 
Company maintaining a 
reputation for high standards 
of business conduct

•  Risk management and our principal risks (pages 97 to 105)
•  Division of responsibilities (pages 128 to 133)
•  Audit and Risk Committee report (pages 138 to 146)
•  Directors’ report (pages 162 to 166)

The need to act fairly as between 
members of the Company

•  Stakeholder Engagement (page 23)
•  Relationship with largest shareholder (page 165)
•  Annual General Meeting (pages 165, 233 to 241 and 249)

The Board therefore confirms that 
throughout the year under review it acted, 
and continues to act, to promote the 
long-term success of the Company for the 
benefit of shareholders, whilst having due 
regard to the matters set out in section 
172(1)(a) to (f) of the Companies Act 2006. 

Whilst the Board will always pursue 
outcomes that benefit all stakeholder 
groups where possible, it is mindful that 
achieving this is not always possible. 
Stakeholder priorities are wide-ranging 
and do, at times, compete and conflict.  
The Board therefore seeks to take 
decisions that it believes will most likely 
provide results that help deliver our 
strategy. This serves the interests of the 
business and its stakeholders over the 
longer term, having first considered all 
relevant factors and the needs of each 
stakeholder group. How stakeholders were 
considered in certain key decisions taken 
by the Board during the year can be found 
on page 121 of the Governance report.

The general principles set out in Section 
172 are also intrinsic to how the Company 
operates below Board level and are firmly 
embedded within our culture. The 
interests of stakeholder groups and the 
potential impact of particular business 
initiatives and courses of action on their 
interests are considered as part of 
decision-making processes across the 
Company, some examples of which are 
provided in the following pages. More 
information can also be found in our 
Strategic and Sustainability reports, 
found on pages 1 and 54 respectively. 

   Read more about our Board and 
corporate governance in our 
Governance report from page 107.

22

DR. MARTENS PLC  ANNUAL REPORT 2022

WHAT ARE THEIR PRIORITIES? 

•  Our business model, delivery of the DOCS  

strategy and strong value creation.

•  Our position and performance in respect  

of ESG matters.

•  Strength of leadership.

•  Clear articulation and effective management  

of financial risks.

•  Fair, balanced and understandable reporting  
of financial results and future prospects. 

HOW DOES THE COMPANY ENGAGE? 

•  We have invested in our Investor Relations function 
and focused on regular and open engagement  
with our shareholders through regular investor 
roadshows, comprising both one-to-one meetings 
with our largest institutional shareholders and 
investor group meetings to take place following 
results announcements.

•  The Director of Investor Relations is responsible 

for overall investor engagement and ensures both 
that the Board is aware of investor views and that 
the Executives’ time is optimised. They are 
available for investor questions and meetings 
throughout the year.

•  Regular in-depth feedback on investor views 

provided by our corporate brokers and following 
roadshows and conferences. 

HOW DOES THE BOARD ENGAGE? 

•  Having successfully transitioned from private 
equity to public ownership, engaging with our 
shareholders is an important and ongoing process 
for the Board, conducted through a range of 
channels. These include results presentations  
by the CEO and CFO, regular investor roadshows 
and our Annual General Meeting (AGM). 

•  We also took the opportunity to hold governance 

sessions with the Chair, Senior Independent 
Director and Company Secretary during the year 
with some of our largest institutional shareholders. 
Feedback from these sessions was reported back 
to the Board. 

•  We continue to closely engage with IngreLux S.àr.l. 
(owned by funds advised by Permira), our largest 
shareholder, who have representation on the Board 
through Tara Alhadeff as a Non-Independent 
Non-Executive Director. The formalities of our 
relationship with IngreLux S.àr.l., which assist the 
Board in ensuring the Company continues to act 
fairly between shareholders, are explained in more 
detail in the Directors’ report on page 165.

DR. MARTENS PLC  ANNUAL REPORT 2022

23

OUR 
INVESTOR S

WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?

   Continued investment into the Investor Relations function  
and our IR activities.

   Positive feedback from institutional shareholders on our 
communications approach and Investor Relations efforts.

  Broadening of the share register throughout the year.

   All resolutions passed at our first AGM, receiving at least 
96.06% of votes in favour and over 80% of total voting 
capital instructed. 

STRATEGIC REPORTStakeholder engagement 
continued

OUR PEOPLE

WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?

   The resumption of regional visits has helped reforge the 
crucial connections between senior leadership and our people 
globally. We will build on this further, conditions permitting, 
through further Executive Director and whole-Board visits  
in FY23 and beyond. 

   High quality feedback received from the regional employee 
listening groups will shape the refreshed employee listening 
strategy going forwards, whilst Robyn Perriss’ role as 
Employee Representative Non-Executive Director will be 
further refined. 

   Employee feedback was central in shaping the final form  
of the ‘Future Ready Workplace’ project, covering the post-
Covid-19 configuration of our offices and working practices, 
which were implemented during the year.

   Post the year-end, the results from the FY22 Engagement  
and Inclusion Survey were followed by engagement workshops 
attended by managers across the business to analyse the 
feedback received and identify priority areas of action for  
the coming year. 

   Employees were invited by the Dr. Martens Foundation to 
nominate the good causes that they wished to receive its  
first tranche of grants. More information can be found in  
the Sustainability report on page 85 and 86.

For more information about how we engage with our people 

  SEE PAGES 124 to 127

24

DR. MARTENS PLC  ANNUAL REPORT 2022

WHAT ARE THEIR PRIORITIES? 

•  A diverse, equitable and inclusive workplace.

•  Fair compensation.

•  Having opportunities to grow and develop.

•  Taking a position on climate, environmental and 

social justice issues.

•  Strong workplace culture that empowers them  

to be themselves. 

HOW DOES THE COMPANY ENGAGE? 

•  The annual online Engagement and Inclusion 

Survey is sent to all employees globally and gauges 
how they feel about working for Dr. Martens, 
receiving a 92% response rate in FY22.

•  Global and regional town halls including open, 
unscripted Q&A sessions with the GLT and 
Executive Directors where employees’ views  
can be raised and discussed directly. 

•  Employee communications from senior leadership 
sent by email throughout the year keep our people 
informed of key developments and matters of interest.

•  Other engagement touchpoints supporting employees 
include learning and development opportunities, 
performance development through ‘My Record’,  
‘The DOCtrine’ (our employee code of conduct), 
our ‘Backstage’ online employee experience 
platform and diversity and inclusion initiatives. 

HOW DOES THE BOARD ENGAGE? 

•  With the relaxation of Covid-19 restrictions in some 
of our countries, the Executive Directors have been 
increasingly able to resume site visits to our stores, 
offices and distribution centres in several regions 
including Italy, Germany, Spain and the USA, once 
again engaging with our people ‘on the ground’ 
rather than remotely.

•  Global town halls include an open, unscripted  

Q&A session with the GLT and Executive Directors 
where employees’ views can be raised and 
discussed directly.

•  Regional employee listening groups attended  
by our CHRO, Sue Gannon, and Employee 
Representative Non-Executive Director, Robyn 
Perriss, provide a safe forum for employees to 
raise and discuss the experiences and issues  
that matter to them as employees. Feedback  
from these sessions is collated into salient themes 
and reported back to the Board on a confidential 
‘no-names’ basis. 

WHAT ARE THEIR PRIORITIES? 

•  Innovative, great quality, durable products.

•  Value for money.

•  A great end-to-end customer experience,  

be it in-store or online.

•  Availability of the products they want.

•  Responsible sourcing and environmentally  

friendly business practices.

•  A product with which they have an  

emotional connection. 

HOW DOES THE COMPANY ENGAGE? 

•  Extensive research conducted by our Consumer 
Insights team to identify and understand our  
global customer ‘communities’, through targeted 
interviews, surveys and statistical analysis.

•  Annual and quarterly customer surveys provide 
direct insights from consumers that enable us to 
better understand how they perceive our brand 
and products.

•  During the year we invited a range of consumers  
at the forefront of culture in activism, music, art 
and fashion to attend a number of online sessions 
to explore and understand their views on topics 
including our brand and products. 

HOW DOES THE BOARD ENGAGE? 

•  Consumer insights and progress in key consumer-
focused strategic projects are reported to the 
Board through updates from the Strategy team. 
These discussions inform future initiatives and 
ensure we are focused on driving improvements  
to the experience of our customers. 

•  Consumer interests and brand equity are factored 
into the Executive Directors’ strategic targets. 
More information is available in the Remuneration 
report from page 147.

OUR 
CONSUMERS

WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?

   Progressed projects to develop our omnichannel capabilities  
for the future and improve our website to enhance the overall 
customer experience.

   Consumer feedback on the importance of repairing and reselling 
our products led to the development of the ‘ReSouled’ initiative, 
which launched on a trial basis in the UK post-year-end in  
April 2022.

•  Where Covid-19 restrictions have relaxed 

sufficiently, visits to stores in key markets by  
the Executive Directors and Chairman allow  
them to meet and talk to consumers directly.

   Clear articulation of our customer ‘communities’ enables us to  
be a more consumer-centric business, informing our brand,  
retail and marketing strategies and improving customer service.

   Insights from consumer touchpoints indicate that levels of brand 
awareness and consumer loyalty in each of our core markets 
continue to be exceptional.

For more information about Board decision-making 

  SEE PAGES 120 to 123

DR. MARTENS PLC  ANNUAL REPORT 2022

25

STRATEGIC REPORTWHAT ARE THEIR PRIORITIES? 

•  Long-term collaboration.

•  Prompt payment and fair terms and conditions.

•  Opportunities for further growth.

•  A socially and environmentally responsible  

supply chain. 

HOW DOES THE COMPANY ENGAGE? 

•  Regular supplier conferences, hosted by our  

Chief Operating Officer.

•  Our Supplier Code of Conduct is communicated  
to all suppliers, who are required to comply with  
it at all times.

•  An ongoing process of regular assessment of 
manufacturing facilities through periodic 
inspections and improvement activities.

•  Our Chief Operating Officer sits on our 

Sustainability Steering Committee and our Supply 
Chain team is responsible for delivering many 
aspects of our sustainability strategy. Through this, 
we aim to drive a sustainable, responsible supply 
chain by working closely with our suppliers and 
external partners. 

HOW DOES THE BOARD ENGAGE? 

•  The Board discusses Company performance at 

each Board meeting and received regular updates 
on supply chain, including the work with suppliers 
to unlock value and enable growth.

•  Reviewed the needs of the supply chain network, 
particularly in terms of increased production and 
logistical capacity, in the context of our long-term 
growth plans.

•  The Executive Directors approved a proposal 

resulting from a tender process, overseen by the 
Chief Operating Officer and led by members of the 
senior leadership team, to engage a new inbound 
freight provider, with the objective of reducing 
pressures on the Company from the rising cost  
of sea-freight. 

Stakeholder engagement 
continued

OUR 
SUPPLIERS

WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?

   We continued to focus on diversifying our supply chain in light of 
the Covid-19 disruption experienced during the year and worked 
closely with our suppliers, ultimately delivering performance in line 
with market guidance despite the challenging macro-environment. 

   Took steps to expand capacity in our global supply chain to 
ensure the Company and our suppliers are equipped to scale up 
production for the next phase of growth, including approving  
the expansion of our distribution centre in the Netherlands. 

   We continue to work in collaboration with our Tier 1 and 2 
suppliers to embed our sustainability principles across the  
global supply chain.

   The frequency of our supplier conferences was increased  
to every six weeks during the pandemic to address the ever 
changing environment.

26

DR. MARTENS PLC  ANNUAL REPORT 2022

WHAT ARE THEIR PRIORITIES? 

•  The environmental impact of our products, 
including manufacturing processes, carbon 
emissions and waste.

•  Use of sustainable materials.

•  Diversity, equity and inclusion.

•  Our contribution to society. 

HOW DOES THE COMPANY ENGAGE? 

•  Our Sustainability Steering Committee, which 
reports into the Board, oversees Dr. Martens’ 
sustainability strategy, which includes monitoring 
the progress of sustainability initiatives across the 
business in order to drive further improvements 
(see highlights from the year on pages 58 and 59).

•  The Company provides all employees with e-learning 

and training on Human Rights and CSR themes. 

•  Employees are encouraged to ‘give back’ to their 
local communities by granting every employee a 
paid two-day volunteering allowance.

•  The work of the Dr. Martens Foundation is shared 
with employees via email and at global town halls 
to encourage employees to participate by 
nominating charities to receive grassroot grants.  

HOW DOES THE BOARD ENGAGE? 

•  The Board has overall accountability for the 

Group’s sustainability strategy and receives a 
detailed update from the Sustainability team at 
least annually.

•  Our CEO, Kenny Wilson, chairs the Sustainability 

Steering Committee and reports on its key 
initiatives and activities to the Board.

•  An ESG target was incorporated into the Executive 

Directors’ individual strategic bonus targets, 
highlighting the importance of meeting our  
target sustainability KPIs and providing further 
incentive for the Executive Directors to promote 
consideration of ESG matters across the business.

•  Formalised the Memorandum of Understanding 

establishing the arm’s length relationship between 
the Dr. Martens Group and the Dr. Martens 
Foundation, including its status as an independent 
charity and the framework for the strategic 
planning of its fundraising initiatives.

DR. MARTENS PLC  ANNUAL REPORT 2022

27

OUR COMMUNITY 
AND ENVIRONMENT

WHAT WERE SOME OF THE ACTIONS AND OUTCOMES?

   Launched our global Diversity, Equity and Inclusion strategy, 
outlining our commitments to making our workplace a fair, 
more inclusive place for all, in June 2021.

   Continued our focus on identifying sustainable materials for 
use in our products and exploring their upscaling potential.

   Our employees nominated grassroots charities that support 
marginalised communities and advance social justice causes, 
of which 38 received funding from the Dr. Martens Foundation. 

   The move to a much larger distribution centre in the 
Netherlands provides job opportunities for communities  
local to the area. 

   All of our specified leather products now come from tanneries 
certified by the Leather Working Group, whilst traceability of 
our leather has improved significantly.

For more information on our sustainability strategy, initiatives relating 
to sustainable sourcing and materials and the Dr. Martens Foundation 

  SEE PAGES 62 to 86

STRATEGIC REPORTOur strategy

DELIVERING  
AGAINST OUR

STRATEGY

Our strategy serves as a guiding light  
for our brand. Through it, we will deliver  
long-term impact...

OUR DRIVERS 

DEMOCRATIC BRAND
Growing our consumer  
base by harnessing the 
brand’s diverse and 
inclusive global appeal.

ICONIC PRODUCT
Expanding our product 
offering through style  
and category variations  
of our iconic originals.

TRUE TO OUR HERITAGE
Underpinning trends whilst 
remaining relevant to  
youth culture and modern 
day tribes.

A GLOBAL APPROACH
Globally consistent and 
locally relevant to our 
consumers in every market.

28

DR. MARTENS PLC  ANNUAL REPORT 2022

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R
U
O

DIRECT-TO-CONSUMER
FIRST

Build brand equity and  
drive margin expansion 

WHAT IT MEANS 
Growing through direct-to-consumer  
channels which maximise brand control  
and engagement with consumers. We do  
this through opening own stores and 
expanding ecommerce. DTC also generates  
a significantly better margin. This pillar  
also includes developing a profitable resale, 
repair and end of life business model. 

HOW WE PERFORMED IN FY22
•  Ecommerce revenue grew 11%, and by 92% 

compared to FY20. 

•  We opened 24 new own stores, with 13 in 

EMEA, seven in the USA and four in APAC. 

•  DTC mix increased by 6pts to 49%.

•  In April 2022, following months of preparation 
work, we launched our first trial in repair and 
resale, initially in the UK with a third-party 
partner. Early results are encouraging. 

NEXT STEPS FOR FY23
•  We have increased our new store growth 
guidance, from 20-25 to 25-35, with the 
increase driven by plans to accelerate store 
expansion in the USA.

•  We will work to launch further repair and resale 
trials, as we assess the optimum approach 
to ultimately operate this channel at scale. 

OUR STRATEGY  
IS UNDERPINNED  
BY OUR THREE  
SUSTAINABILITY 
SPHERES

 
ORGANISATIONAL  
AND OPERATIONAL  
EXCELLENCE
Enable growth  
and unlock value

CONSUMER  
CONNECTION

SUPPORT BRAND 
EXPANSION WITH B2B

Acquire new consumers  
and drive loyalty

Manage B2B holistically  
and purposefully

WHAT IT MEANS 
We will drive our culture with a focus on 
engagement and developing our people  
for growth. We will build a best in class, 
resilient, sustainable and scalable supply 
chain. We will also continue to transform 
technology into a key business enabler,  
whilst strengthening organisational  
resilience and information security. 

WHAT IT MEANS 
Our most important pillar, this encompasses  
our communication with consumers and our 
product strategy. We aim to inspire Rebellious 
Self Expression through our brand engine.  
Our product innovation is grounded in icons  
and year-round relevance. We aim to lead in 
sustainability through durability and innovation. 
Finally, we will harness insights and a digital-first 
mindset to drive cut-through marketing initiatives. 

WHAT IT MEANS 
We aim to partner with fewer and better B2B 
partners to reach more consumers with 
greater brand presence. We will improve 
further our brand presentation and increase  
our controlled spaces to enhance the 
consumer experience. Finally, this pillar 
includes our conversion market strategy, 
which enables us to implement our DOCS 
strategy in more geographies. 

HOW WE PERFORMED IN FY22
•  Our supply chain teams navigated 

unprecedented supply chain disruption  
due to Covid-19, with a three-month factory 
lockdown in south Vietnam and a near-
doubling of shipping times, particularly  
into the USA. 

•  We invested in our HR organisation, led by 

our new CHRO, to ensure we could optimise 
our talent development across the business.

•  We successfully launched Hong Kong onto 

our global ERP solution.

HOW WE PERFORMED IN FY22
•  Continued to drive product innovation,  

with the launch of Quad Neoteric, Tarian 
and further growth in our sandals business, 
with revenue up 23% year on year.

•  Significant progress in sustainability,  

read more on page 54.

•  Continued to support grassroot talent 
through our ‘Tough As You’ initiative. 

•  Ran compelling marketing campaigns 
showcasing our icons and product 
innovation such as WinterWair. 

HOW WE PERFORMED IN FY22
•  Elevated further our wholesale presence, 
adding brand-enhancing accounts and 
continuing to exit underperforming 
accounts. This was particularly the case in 
the USA, as we prioritised product within 
wholesale to our strongest account partners. 

•  Successfully converted Italy and Iberia  
to owned and operated markets, having 
previously been distributor run. Read more 
on pages 36 to 37.

NEXT STEPS FOR FY23
•  We will continue to build and expand our 

NEXT STEPS FOR FY23
•  Alongside our collaborations, amplify 

NEXT STEPS FOR FY23
•  Drive growth in our recently converted 

supply chain infrastructure, with focus on 
risk management through diversification of 
our source base and distribution network. 

•  We will implement our global ERP system  

in Japan.

•  Investment into omnichannel capabilities. 

further our craft heritage through our  
MIE category.

markets of Italy and Iberia, through own store 
expansion and investment in the brand.

•  Continue to invest in compelling  

marketing campaigns to drive brand  
and range awareness further.

•  Agreed to take back control of approximately 
half of our 31 Dr. Martens branded franchise 
stores in Japan at the end of FY23, giving us 
greater brand control in this priority market. 

Planet

Product

PEOPLE

• Climate 
• Operations

• Materials  
• Packaging 
• Lifecycle 

• DE&I 
• Human rights 
• Community

DR. MARTENS PLC  ANNUAL REPORT 2022

29

STRATEGIC REPORTOur strategy in action

GROWING

ACROSS ALL 
CHANNELS  
IN THE US

30

DR. MARTENS PLC  ANNUAL REPORT 2022

41US stores

DALLAS – NORTH PARK

Greater opportunities 
to grow direct-to-
consumer

The USA is our most established 
wholesale market globally, with strong 
partners and good physical real estate  
in wholesale customer stores. Wholesale 
allows us to grow brand awareness in  
a capital light way, and increases our 
customer reach. 

Against this strong foundation, we are 
increasingly driving our DTC business in 
the USA, with a strong performance in 
both ecommerce and retail seen in FY22. 
We also prioritised inventory towards our 
DTC channel when faced with inventory 
constraints in the key Q3 peak period, 
given the significantly higher margins  
we generate in our own channels. 

Our brand remains very underpenetrated 
in the USA, with 17 pairs per thousand 
population in FY22, just over half of the 
level we see in the UK. This provides a 
significant runway for future growth. 

7

new stores  
in the USA

29%

Americas revenue growth

Delivering profitable 
brand beacons

Our own retail estate in the USA has 
historically been focused on coastal areas, 
namely the greater New York area and 
California. In recent years, however, we 
have been establishing a retail estate in 
the high population areas of Texas and 
the Mid-West around the city of Chicago. 

We now have three stores in Texas and four 
in the greater Chicago area, with more in 
the pipeline. New store performance has 
been very encouraging, and we also see a 
significant increase in ecommerce traffic 
and revenue in the vicinity following a store 
opening. Furthermore, brand familiarity  
in Texas has increased by 9pts over the 
past six months, showing the success of 
executing the DOCS strategy in a targeted 
way in the state. 

DR. MARTENS PLC  ANNUAL REPORT 2022

31

STRATEGIC REPORTOur strategy in action 
continued

COLLABORATING

WITH OUR SUPPLIERS 
THROUGH TESTING TIMES 

A third of our global production 
closed due to Covid-19 
For over three months in the summer  
of 2021 our factories in south Vietnam, 
which account for around a third of our 
production, were closed due to Covid-19. 
This represented a significant hit to  
our capacity. We had, however, decided  
to enter FY22 with higher levels of 
continuity product than normal, given  
the uncertain backdrop, and this decision 
proved incredibly valuable as it enabled 
us to fulfil some of the product shortfall 
due to the factory closures. We prioritised 
inventory towards our own DTC channels, 
particularly during the peak Q3 trading 
period, delaying the fulfilment of some 
wholesale orders into Q4. We also worked 
flexibly, sourcing increased product from 
other suppliers wherever possible. 

Further diversifying the  
supply chain
Over recent years we have worked hard  
to further diversify the supply chain, 
moving to product multiple sourcing 
wherever possible and expanding 
geographical footprint. This has been 
enabled both by our ongoing expansion  
in production, given the growth of the 
business, together with our close supplier 
relationships which in many cases means 
that they are willing to invest in additional 
capacity in new countries. For AW22, our 
Tier 1 production by geography will be 
approximately 30% from south Vietnam, 
22% from both north Vietnam and Laos, 
10% from China, 8% from Bangladesh, 
7% from Thailand and 1% from the UK.

Navigating a challenging global 
shipping backdrop
Covid-19 impacts led to an unprecedented 
level of disruption in the global shipping 
industry and a near-doubling of global  
sea freight shipping times during the year. 
This was most keenly seen in shipping 
times to the USA, which near-doubled  
to 90-95 days. This brought with it 
challenges for our business, although  
the large proportion of our product which 
is continuity in nature, and therefore 
non-seasonal, was a significant relative 
advantage. We were also relatively 
protected by a new global shipping 
agreement with a global shipping partner, 
which limited the impact on freight costs 
and helped processing through ports. 

In early 2023 we intend to start sourcing 
from a new third-party facility in Cambodia. 
Beyond this, we are also currently evaluating 
some near-shoring capacity for outer years, 
particularly for the USA, which would bring 
additional agility to the supply chain. 

32

DR. MARTENS PLC  ANNUAL REPORT 2022

Digital cutting machine  
in Cobbs Lane factory
In summer 2021 we were pleased to  
go live with a new digital leather cutting 
machine in our Made In England factory  
in Wollaston, UK. This has brought 
benefits such as improved cutting 
accuracy and reduced wastage, and 
enables us to have a clearer view of 
material quality and size. We hope to 
introduce similar machinery to our 
third-party suppliers in the future.

 We appreciated Dr. Martens 
accelerating our payment terms 
during a time we needed support 
the most. We very much value the 
long-term relationship we have 
with the brand and are proud to 
produce their boots and shoes.

LEON LIANG  
SHOE MAJESTY, TIER 1 SUPPLIER

HONG KONG
Benefitting from 
long-term supplier 
relationships

We are fortunate to have long-term and 
highly collaborative relationships with our 
suppliers, and we work hard to have open 
communication and engagement with 
them. The nature of our welted production 
means that it is a relatively highly skilled 
production and requires investment in 
specialist machinery and skillsets. We work 
with suppliers to ensure that they have the 
tools and knowledge required to make our 
products, and it is therefore a long-term 
commitment on both sides. 

Our continued double-digit growth rates 
mean that Dr. Martens is an attractive 
brand to partner with, as every year we 
further expand our supply chain capacity 
to support our growth. 

The working conditions in our supply chain 
are of utmost importance to us and we 
work closely with our supplier partners, 
including through an extensive audit 
process. You can read more about this in 
our sustainability section on page 70. 

We approach supplier relationships with  
a long-term custodian mindset. In last 
year’s Annual Report we discussed not 
cancelling orders through the pandemic, 
and in exchange we received temporarily 
extended payment terms. With some 
suppliers impacted by Covid-19 restrictions 
and lockdowns this year, we adopted the 
same partnership mindset, and in order  
to support suppliers and ensure factory 
workers were paid we accelerated 
payments to some suppliers during FY22. 

KOENRAAD SANTENS  
HEAD OF GLOBAL SOURCING

  READ MORE P26

DR. MARTENS PLC  ANNUAL REPORT 2022

33

STRATEGIC REPORT 
Our strategy in action 
continued

Amplifying

OPPORTUNITIES  
FOR OUR CONSUMERS

‘Tough As You’ initiative  
enlists mentors to drive  
support for grassroots talent 

The programme encompasses mentoring 
for underrepresented artists, collectives, 
and grassroots organisations, with one-to-
one industry guidance, financial aid and 
wider support on offer. 

The ‘Tough As You’ programme has 
attracted the aid of mentors such as 
singer-songwriter Mahalia, rapper Kojey 
Radical, Claire Laffut, and Kelvyn Colt. 

During the year-long programmes, 
mentors help to open up the music 
industry to marginalised groups to improve 
creative access. During the year, mentors 
have teamed up with charities and venues 
globally to stand for change and amplify 
the voices that need to be heard. 

34

DR. MARTENS PLC  ANNUAL REPORT 2022

Supporting  
emerging and  
under-represented 
creative talent 

As well as mentorship, the ‘Tough As You’ 
initiative also undertook an open call 
globally to hear from those who share our 
passion for a more diverse music industry 
— and are already carving out opportunities 
and opening doors for people from 
under-represented backgrounds. The 
programme offers grants up to £10,000 
which goes towards empowering and 
enabling those who are teaching skills to 
or opening doors for young people trying 
to break into the industry. 

We also brought ‘Tough As You’ to several 
festivals over the year including the  
‘TAY Fest’ event in Milan in October 2021. 
The sold-out festival offered two days of 
workshops, talks and live performances, 
attracting 1,200 attendees. The event 
generated connection between well-
established artists, producers and 
musicians, and emerging artists looking 
for guidance and support to make their 
breakthrough in the music industry.

55m

global reach through our  
‘Tough As You’ Festival  
held in Milan 

DR. MARTENS PLC  ANNUAL REPORT 2022

35

Working with Dr. Martens 
allows me to show a 
future generation what 
this whole industry is like.

KOJEY RADICAL  
‘TOUGH AS YOU’ MENTOR

READ MORE 
WWW.DRMARTENS.COM/TOUGH-AS-YOU

STRATEGIC REPORT 
Our strategy in action 
continued

INVESTING

+6pts

increase in Italy brand 
awareness

Successful conversion  
of Italy and Iberia 

At the start of FY22 we took back control  
of the Italian, Spanish and Portuguese 
markets, converting them from 
distributor-led to directly owned and 
operated. Given the potential size of the 
market, our primary focus has been on 
Italy. Building on lessons learnt from 
previously conversions, most notably 
Germany, we started the process as  
early as possible in Italy, hiring the 
country manager 18 months prior  
to the distributor contract ending. 

Ahead of the contract ending, we built an 
in-country team with knowledge specific 
to the Italian market. This team then led a 
thorough review of the existing wholesale 

account base, which led to us cutting  
over 60% of wholesale accounts to 
ensure that we were only partnering  
with accounts which were right for  
our brand and added strategic value. 

We opened our first own store in Rome in 
December 2020 ahead of the distributor 
contract ending. This was then followed 
by two more stores, in Verona and Milan, 
at the end of 2021. The stores act as 
profitable brand beacons, building brand 
awareness and showcasing our full 
product range. Alongside our stores,  
we have invested heavily in in-country 
marketing, such as social media activity, 
physical consumer interactions, and 
outdoor pop-ups, to drive brand 
awareness and familiarity which have 
increased by 6pts and 7pts respectively.

36

DR. MARTENS PLC  ANNUAL REPORT 2022

TO DIRECTLY CONTROL 
OUR BRAND, IN KEY 
MARKETS GLOBALLY

NEW STORE – ROME

Conversion unlocks 
multi-year growth 
opportunity 

Converting markets from previously 
distributor-run is a multi-year growth 
opportunity, and will be the primary 
driver of overall EMEA growth in the 
years ahead. 

Conversion allows us to execute the full 
DOCS strategy in a market, building the 
brand, and in turn growing pairs, revenue 
and profit. 

Following the conversion of Italy, we 
delivered an increase in constant currency 
revenue of 62% in FY22, with second half 
revenues growing 122%.

Conversion markets 
represent a multi-year 
opportunity, 
underpinning EMEA 
growth in the  
medium term.

LORENZO MORETTI  
EMEA PRESIDENT

DR. MARTENS PLC  ANNUAL REPORT 2022

37

STRATEGIC REPORT 
Key performance indicators

MEASURING OUR

PERFORMANCE

FINANCIAL 

Revenue

£908.3m

m
3
.
8
0
9
£

m
0
.
3
7
7
£

m
2
.
2
7
6
£

FY20

FY21

FY22

What are we measuring?
Revenue arises from the  
sale of products to consumers 
and is stated excluding  
value added tax and other 
sales-related taxes.

Key associated risks
•  Brand and product.
•  People, culture and change.
•  Supply chain.

Why is it important?
Revenue growth is crucial  
for sustainable long-term 
growth and is driven through 
increasing the number of  
pairs sold, attracting new 
consumers, and retaining 
existing consumers. If our 

Link to strategy

EBITDA1,2

£263.0m

What are we measuring?
EBITDA1 is the Group’s key 
profit measure to show 
performance from operations.

Why is it important?
EBITDA demonstrates our 
ability to grow cash profits and 
deliver a return on our revenue.

profits were delivered 
without revenue growth, 
they would ultimately  
be unsustainable.

Performance
Revenue increased by 18% 
in FY22, driven by pairs up 
10%, in line with our volume 
driven growth strategy. We 
achieved very strong DTC 
growth, and double-digit 
wholesale growth.

Performance
EBITDA1 grew by 18%, in  
line with revenue growth, 
with higher margins from 
increased DTC mix partially 
offset by increased 
investment into our brand.

m
0

.

3
6
2
£

m
9

.

2
2
2
£

.

m
5
4
8
1
£

FY20

FY21

FY22

EBITDA margin1,2

29.0%

%
8
.
8
2

%
0
.
9
2

%
4
.
7
2

FY20

FY21

FY22

Key associated risks
•  Brand and product.
•  Supply chain.
•  Financial.

Link to strategy

What are we measuring?
EBITDA1 margin expresses 
EBITDA as a percentage  
of revenue.

Key associated risks
•  Brand and product.
•  Supply chain.
•  Financial.

Why is it important?
Our EBITDA margin 
demonstrates how effective 
we are at converting revenues 
into profits, and assessing 
operational performance  
and efficiencies. 

Link to strategy

Performance
EBITDA1 margin grew by 
0.2pts, driven by higher 
gross margins due to the 
increase in DTC, partially 
offset by annualisation  
of PLC costs, increased 
marketing investment  
and a return to business  
as usual costs as Covid-19 
restrictions eased.

1.  Alternative Performance Measures as defined in the Glossary on pages 247 and 248.

2.  Before exceptional items.

38

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
 
 
 
 
 
 
 
The Group monitors several key metrics to track the 
financial and non-financial performance of its business. 
APMs1 are used as we believe they provide additional 
useful information on underlying trends. The APMs are 
not defined by IFRS and therefore may not be directly 
comparable with other companies’ APMs.

Link to strategy

 Direct-to-consumer first

 Organisational and operational excellence

 Consumer connection

 Support brand expansion with B2B

  OUR STRATEGY P28

PBT1

£214.3m

What are we measuring?
PBT shows the Group’s  
profit performance before 
exceptional costs and after 
financing costs. 

m
3
.
4
1
2
£

.

m
0
1
0
1
£

.

m
7
9
6
£

FY20

FY21

FY22

Key associated risks
•  Brand and product.
•  People, culture and change.
•  Supply chain.
•  Financial.

Why is it important?
PBT includes depreciation, 
amortisation and net  
interest costs and therefore 
provides another view of  
our profitability. By excluding 
exceptional costs we can 

Link to strategy

Basic  
EPS1,3

Underlying2  
EPS1,3

18.1p

17.4p

p
1
8
1

.

p
4
7
1

.

p
4

.

4
1

p
8
1
1

.

p
5
7

.

p
5
3

.

FY20

FY21

FY22

FY20

FY21

FY22

What are we measuring?
EPS is profit after tax per 
share in issue and indicates 
how much profit a company 
generates for each share of  
its stock.

Why is it important?
EPS represents the earnings 
achieved for each share, 
and over time growth of  
this metric should result in 
increased shareholder value. 

Key associated risks
•  Brand and product.
•  People, culture and change.
•  Supply chain.
•  Financial.

Link to strategy

illustrate the underlying 
trading performance of  
the business. 

Performance
PBT grew by 207% on the 
prior year. This was due to 
the higher EBITDA, together 
with no exceptional items 
and reduced financing costs 
following the IPO. Adjusted4 
PBT grew by 43% on the 
prior year.

Performance
Basic EPS increased 
significantly due to the high 
level of exceptional charges 
incurred in FY21 as a result 
of the IPO. Underlying EPS, 
which better illustrates the 
underlying performance of 
the business, grew by 21% 
due to the higher profits 
achieved in the year.

Operating cash flow1,4

£208.1m

What are we measuring?
Operating cash flow1 shows 
the Group’s cash from 
operations, after capital 
expenditure. 

Why is it important?
The level of operating cash 
flow generated by the 
business is important in 
assessing the underlying 
quality of performance and 
the sustainability of growth. 

Performance
Operating cash flow was  
very strong in the year, 
representing a conversion 
(as a percentage of  
EBITDA) of 79%.

m
1
.
4
3
2
£

m
1
.
8
0
2
£

m
0
.
2
4
1
£

FY20

FY21

FY22

Key associated risks
•  Supply chain. 
•  Financial.

Link to strategy

1.  Alternative Performance Measures as defined in the Glossary on pages 247 and 248.

2.  Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.

3.  Refer to Finance Review and note 10 of the consolidated financial statements for further information on EPS and diluted EPS. 

4.  Before exceptional items.

DR. MARTENS PLC  ANNUAL REPORT 2022

39

STRATEGIC REPORT 
 
 
 
 
 
 
 
 
Key performance indicators 
continued

NON-FINANCIAL

Pairs

14.1m

m
1
.
4
1

m
7
.
2
1

m
1
.
1
1

FY20

FY21

FY22

What are we measuring?
Pairs is the number of pairs  
of boots, shoes and sandals 
sold during the financial year, 
through all channels.

Why is it important?
We have a volume-led  
growth strategy given the 
underpenetration of our brand, 
and therefore pairs is a key 
metric for our business.

Performance
In FY22 we sold 14.1m pairs, 
up 10% versus FY21. The 
majority of pairs continue  
to be sold through our 
wholesale channel.

Key associated risks
•  Brand and product.
•  Supply chain.
•  Financial.

Link to strategy

Direct-to-consumer mix

49%

%
9
4

%
5
4

%
3
4

What are we measuring?
DTC mix shows the combined 
ecommerce and retail 
revenues as a percentage  
of total revenue.

Why is it important?
We aim to grow DTC revenue 
to at least 60% mix in the 
medium term, and this metric 
therefore demonstrates our 
progress against this target. 

Performance
DTC mix increased by 6pts 
compared to FY21, with 
good ecommerce growth 
and a strong retail recovery 
as Covid-19 restrictions  
were eased.

Key associated risks
•  Brand and product.
•  People, culture and change.
•  Supply chain.

Link to strategy

FY20

FY21

FY22

Ecommerce mix

29%

%
0
3

%
9
2

%
0
2

FY20

FY21

FY22

Own stores

158

8
5
1

5
3
1

2
2
1

FY20

FY21

FY22

What are we measuring?
Ecommerce mix shows 
ecommerce revenue as a 
percentage of total revenue.

Key associated risks
•  Brand and product.
•  People, culture and change. 
•  Information and cyber 

security.

Why is it important?
We aim to grow ecommerce 
revenue to at least 40% mix  
in the medium term, and this 
metric therefore demonstrates 
our progress against this target. 

Link to strategy

Performance
Although ecommerce mix 
was marginally down 
compared to FY21, it was  
up 9pts compared to FY20.  
On this two-year basis, 
ecommerce revenues  
have increased by 92%  
in absolute terms. 

What are we measuring?
Own stores show the total 
number of retail stores the 
Group directly operates globally.

Why is it important?
Increasing our store estate 
drives both retail and 
ecommerce revenue, and  
is therefore a key driver  
to increase DTC mix. 

Performance
During FY22 we opened 24 
new stores, with EMEA and 
Americas accounting for  
the majority of the increase. 

Key associated risks
•  Brand and product.
•  People, culture and change.

Link to strategy

40

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
 
 
 
 
 
 
 
 
 
 
Link to strategy

 Direct-to-consumer first

 Organisational and operational excellence

 Consumer connection

 Support brand expansion with B2B

  OUR STRATEGY P28

  Linkage to remuneration

Metrics directly linked
We measure profitability  
both within our short-term 
incentive, the Global Bonus 
Scheme (GBS), and also our 
Long Term Incentive Plan 
(LTIP). 75% of the GBS is 
assessed on stretching 
adjusted PBT growth targets 
and in the LTIP two-thirds is 
based on Underlying EPS 
growth targets. Both PBT  
and EPS are comprehensive 
profitability measures which 
are closely aligned with 
shareholder value creation.

Key drivers indirectly linked
Of the key financial drivers, 
revenue growth, EBITDA, 
EBITDA margin and cash flow 
all help to drive profit and 
long-term sustainable business 
growth. Whilst these are not 
directly identified as metrics 
within the GBS and LTIP, they 
feed into the metrics of PBT 
and EPS used in our incentive 
arrangements.

Pairs indicate the success of 
our volume-led growth strategy. 
Growing ecommerce mix,  
DTC mix and opening more  
own stores is also indirectly 
incentivised within remuneration. 
Progress against these targets, 
which are more profitable 
channels of revenue, will enhance 
our profitability and underlying 
shareholder value, when 
considered alongside absolute 
revenue growth.

  REMUNERATION REPORT P147

DR. MARTENS PLC  ANNUAL REPORT 2022

41

STRATEGIC REPORTFY22 results were very good 
and the financial position and 
liquidity of the Group further 
strengthened.

In the prior year nearly all our own retail 
stores were closed at times throughout 
the year (as were a number of our 
wholesale partner stores) and therefore 
to provide a better picture of underlying 
performance we have also compared 
trading to FY20 (‘LY-1’).

Total revenue grew by 18% to £908.3m 
(FY21: £773.0m) and was up 22% on a 
constant currency basis. Compared to 
LY-1 total revenue was up 35%. The 
principal driver of growth was volume, with 
14.1m pairs sold, up 10% (FY21: 12.7m pairs). 
Revenue also benefitted from strong retail 
recovery led by the UK and USA, driving 
direct-to-customer (DTC) revenue up 34% 
to £448.0m (FY21: £335.1m). This resulted 
in increased DTC revenue mix of 6pts to 
49%. In addition, revenue growth also 
benefitted from a return to a more usual 
historical level of full price DTC revenue 
at around 90% mix, reflecting the high 
level of continuity products we sell and 
strategy of not discounting our core 
iconic product ranges.

Finance review

CONTINUING TO DELIVER
GROWTH

HIGHLIGHTS

WE DELIVERED YEAR 1 IPO GROWTH TARGETS:

Revenue grew by 

EBITDA grew by 

18%

(CC: +22%)

18%

(CC: +28%)

EPS 18.1p up 

PBT £214.3m up

417%

 207%

GROWTH WAS DRIVEN BY OUR DOCS STRATEGY:

Volume led, with pairs up 

DTC revenue mix of 49% up

10%

EBITDA margin  
up 0.2pts to

29.0%

6pts

Highly cash generative,  
cash doubled to 

£228.0M

PERFORMANCE WAS PARTICULARLY STRONG GIVEN THE 
IMPACT OF COVID-19
Three factories in south Vietnam closed for c. 3 months.

Significantly extended shipping lead time to USA.

Retail social distancing/capacity restrictions through year  
in certain markets.

CONFIDENCE IN FUTURE
Strong brand, significant market share growth opportunity, confidence 
in ability to increase price.

Order book to December 2022 strong.

Resilient supply chain with good forward visibility of factory pricing.

FY22 full year dividend proposed at 5.5p, 30% of payout ratio.

42

DR. MARTENS PLC  ANNUAL REPORT 2022

Our full year performance 
was strong, with revenue 
growth across all 
channels and DTC mix 
growing, bang in line  
with our DOCS strategy.

JON MORTIMORE 
CHIEF FINANCIAL OFFICER

DR. MARTENS PLC  ANNUAL REPORT 2022

43

STRATEGIC REPORT 
Finance review 
continued

Results – at a glance

Revenue

Ecommerce
Retail

DTC
Wholesale5

Gross margin

EBITDA2,3

Profit before tax 

Profit before tax and exceptionals3

Diluted earnings per share (p)
Underlying earnings per share (p)7

Key statistics

Pairs sold (m)

No. of stores4

DTC mix %

Gross margin %

EBITDA margin %2,3

FY22
£m

 262.4 
 185.6 

 448.0 
 460.3 

 908.3 

 578.8 

 263.0 

 214.3 

 214.3 

 18.1 
 17.4 

 14.1 

 158 

49%

63.7%

29.0%

FY211
£m

% change
Actual

% change
CC6

14%
93%

38%
10%

22%

29%

28%

 235.4 
 99.7 

 335.1 
 437.9 

 773.0 

 470.5 

 222.9 

 69.7 

 150.2 

 3.5 
 14.4 

 12.7 

 135 

43%

60.9%

28.8%

11%
86%

34%
5%

18%

23%

18%

207%

43%

417%
21%

10%

17%

+6pts

+2.8pts

+0.2pts

Two-year basis (‘LY-1’)

FY20

 136.4 
 165.2 

 301.6 
 370.6 

 672.2 

 401.5 

 184.5 

 101.0 

 113.0 

 7.5 
 11.8 

 11.1 

 122 

45%

59.7%

27.4%

% change
Actual

92%
12%

49%
24%

35%

44%

43%

112%

90%

141%
47%

27%

30%

+4pts

+4.0pts

+1.6pts

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details. 

2.  EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation.

3.  Before exceptional items of FY22: £nil, FY21: £80.5m, FY20: £12.0m.

4.  Own stores on streets and malls operated under arm’s length leasehold arrangements. 

5.  Wholesale revenue including distributor customers.

6.  Constant currency applies the same exchange rate to the FY22 and FY21 non-GBP results, based on FY22 budgeted rates. 

7.   Underlying earnings per share is calculated as diluted earnings per share before taking into account exceptional items, preference share interest and prior year  

tax deduction.

8.  APMs are used as we believe they provide additional useful information on underlying trends.

In the prior year nearly all our own retail stores were closed at times throughout the year (as were a number of our wholesale 
partner stores) and therefore to provide a better picture of underlying performance we have also compared trading to FY20 (‘LY-1’).

Total revenue grew by 18% to £908.3m (FY21: £773.0m) and was up 22% on a CC basis. Compared to LY-1 total revenue was 
up 35%. The principal driver of growth was volume, with 14.1m pairs sold, up 10% (FY21: 12.7m pairs). Revenue also benefitted from 
strong retail recovery led by the UK and USA, driving Direct to Customer (DTC) revenue up 34% to £448.0m (FY21: £335.1m). This 
resulted in increased DTC revenue mix of 6pts to 49%. In addition, revenue growth also benefitted from a return to a more usual 
historical level of full price DTC revenue at around 90% mix, reflecting the high level of continuity products we sell and strategy of 
not discounting our core iconic product ranges.

Ecommerce revenue was up 11% to £262.4m (FY21: £235.4m) and was up 14% on a CC basis against a very strong period in 
the prior year. Compared to LY-1, ecommerce was up 92%, representing 29% revenue mix versus 20% revenue mix in LY-1. We had a 
good performance across all our priority markets, led by our in-market trading teams, in an environment where consumers steadily 
rediscovered physical retail. The exception was China, which represents only 3% of Group revenue, due to the decline in the market 
share of the TMall trading platform which hosts our website.

Retail revenue recovered very strongly in the year as consumers in the UK and USA in particular returned to stores. Revenue 
was up 86% to £185.6m (FY21: £99.7m) and grew 93% on a CC basis. Compared to LY-1, revenue was up 12%. During the year 
stores in the USA were open for the full period and stores in the UK re-opened from mid April. Both geographies experienced a good 
recovery led by strong traffic growth albeit in the UK December was weaker due to Omicron concerns. Overall traffic growth across 
both UK and USA remain below LY-1 partly offset by very strong in-store conversion. Continental Europe had a slower recovery 
profile exacerbated by stricter social distancing restrictions for longer periods, with Germany particularly impacted. Retail remains 
an important channel for us in supporting ecommerce and brand awareness and during the year we opened 24 new stores to end 
the year with 158 own stores.

Wholesale revenue grew by 5% to £460.3m (FY21: £437.9m) and was up 10% on a CC basis. Compared to LY-1 revenue was  
up 24%. During the year our wholesale channel was most impacted by supply chain delays and, in line with our DTC strategy, we 
prioritised own ecommerce and retail channels during peak Q3 DTC trading period. As expected, wholesale had a very strong Q4 
period as shipments caught up and satisfied customer orders.

44

DR. MARTENS PLC  ANNUAL REPORT 2022

Gross margin improved by 2.8pts to 63.7% (FY21: 60.9%) and was mainly driven by the positive impact of increased DTC 
revenue mix which improved by 6pts to 49%. In addition, in the prior year, working together with our wholesale partners, we 
agreed the cancellation of certain seasonal orders due to impact of Covid-19. This enabled us to manage our brand by clearing this 
product through our own ecommerce channel. This was not repeated in the current financial year and resulted in full price DTC mix 
increasing to more usual levels of around 90%.

During the year our supply chain cost per pair only increased 1% on a CC basis despite increases in shipping costs and other 
inflationary pressures. We achieved this very good result from a combination of duty related efficiencies (mainly from reducing 
reliance on product manufactured in China) and fixed seasonal factory contracts negotiated approximately six to nine months  
before a season is sold through. We have set factory prices for AW22 season (to December 2022) at +6% vs AW21 and, recently 
agreed SS23 season (to June 2023) also at +6% vs SS22 season.

Operating expenses increased by 28% to £315.8m (FY21: £247.6m) as follows:

£m

Staff costs: 

Underlying
PLC/LTIP

Other operating expenses

% Revenue: 

Staff (underlying)

Other

Total

FY22

 121.5 
 11.1 

 132.6 
 183.2 

 315.8 

13.4%

20.2%

34.7%

FY211

% change

 106.7 
 2.9 

 109.6 
 138.0 

 247.6 

13.8%

17.8%

32.1%

14% 
n/a

21% 
33% 

28% 

+0.4pts

-2.4pts

-2.6pts

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

Included in staff costs was £5.9m in relation to annualisation of PLC related costs and incremental headcount in relation to our  
new independent NEDs and strengthening of our Group Finance and Legal functions (FY21: £2.2m) and the charge of £5.2m  
(FY21: £0.7m) in relation to LTIP annualisation of the IFRS 2 charge. Other operating costs increased by 33% and was mainly due to 
increased marketing spend (due to the strategic decision to increase spend by 0.5pts of revenue per annum), higher volume related 
third-party logistics costs of our distribution centres, and return to more business as usual spending post Covid-19 (represented by 
travel, commissions, training and IT development activity).

Exceptional costs in the year were £nil. In the prior year, exceptional costs were £80.5m and all related to the IPO which took place 
on 29 January 2021.

EBITDA grew by 18% to £263.0m (FY21: £222.9m) and was up 28% on a CC basis. The principal reason for growth was a 
combination of volume and improved DTC mix. EBITDA margin improved by 0.2pts to 29.0% (FY21: 28.8%) as follows:

FY21

Gross margin

Annualisation1

Marketing
Return to business as usual

FY22

1.  Represented by PLC related costs and IFRS 2 share-based payments.

% pts

28.8%

+2.8pts

-0.9pts

-0.5pts
-1.2pts

29.0%

DR. MARTENS PLC  ANNUAL REPORT 2022

45

STRATEGIC REPORTFinance review 
continued

Analysis by half year
The second half of the year was strong with revenue up 18% to £538.4m (FY21: £454.8m) and EBITDA up 28% to £174.2m 
(FY21: £136.6m). This was a pleasing result given the impact of Covid-19 on supply chain which resulted in us targeting higher 
margin DTC revenue in peak DTC Q3 period and then shipping wholesale customers their orders in Q4.

Revenue:

Gross margin
Opex

EBITDA

Key statistics

Ecommerce
Retail

DTC
Wholesale

Pairs sold

DTC mix %

Gross margin %

EBITDA %

FY22

 82.6 
 65.9 

 148.5 
 221.4 

 369.9 

 226.6 
(137.8)

 88.8 

6.3

40%

61.3%

24.0%

First half

Second half

FY21

% change

FY22

FY21

% change

 75.3 
 34.3 

 109.6 
 208.6 

 318.2 

 186.3 
(100.0)

 86.3 

5.6

34%

58.5%

27.1%

10%
92%

35%
6%

16%

22%
-38%

3%

13%

+6pts

+2.8pts

-3.1pts

 179.8 
 119.7 

 299.5 
 238.9 

 538.4 

 352.2 
(178.0)

 174.2 

7.8

56%

65.4%

32.4%

 160.1 
 65.4 

 225.5 
 229.3 

 454.8 

 284.2 
(147.6)

 136.6 

7.1

50%

62.5%

30.0%

12%
83%

33%
4%

18%

24%
-21%

28%

10%

+6pts

+2.9pts

+2.4pts

The Group typically generates approximately 60% revenue in the second half reflecting the peak Q3 DTC trading period and, as a 
result of stronger gross margin structure of DTC compared to wholesale, EBITDA margins are much higher in the second half of the 
year. In the second half, DTC revenue mix was +6pts resulting in second half EBITDA margin of 32.4%, 8.4pts higher than first half, 
as expected. The following table explains the year-on-year movement by half:

FY21 EBITDA margin

Gross margin

Annualisation

Marketing
Return to business as usual1

(Decrease)/increase

FY22 EBITDA margin

1.  Includes inflation.

First half

Second half

Full year

27.1%

30.0%

28.8%

+2.8pts

+2.9pts

+2.8pts

-1.3pts

-1.5pts
-3.1pts

-3.1pts

-0.5pts

–
–

-0.9pts

-0.5pts
-1.2pts

+2.4pts

+0.2pts

24.0%

32.4%

29.0%

Exchange translation
The profit and loss figures are prepared on an average actual currency basis for the year. These exchange rates are calculated 
monthly and applied to revenue and profits generated in that month, such that the actual figures translated across the year are 
dependent upon monthly trading profiles as well as exchange movement. In addition, all distributor revenues are invoiced in US$.  
To aid comparability of underlying performance we have also calculated constant currency performance. These are calculated by 
translating non-UK revenue and profits at the same exchange rate year on year.

The major exchange rates that impact the Group are £/$, £/€ and £/¥. The following table summarises average exchange rates used 
in the year:

H1
H2

FY

FY22

1.39
1.34

1.37

£/$

FY21

1.26
1.35

1.31

%

10%
-1%

5%

FY22

1.17
1.19

1.18

£/€

FY21

1.12
1.13

1.12

%

4%
5%

5%

FY22

152
154

153

£/¥

FY21

135
142

139

%

13%
8%

10%

46

DR. MARTENS PLC  ANNUAL REPORT 2022

Change in accounting policy – cloud-based accounting
In March 2021 the International Financial Reporting Standards Interpretation Committee (IFRIC) published a decision in relation  
to accounting for software intangibles and customisation and configuration costs of cloud computing arrangements. As a result  
of this the Group has changed its capitalisation policy in relation to customisation and configuration costs resulting in a prior year 
restatement (in accordance with IAS 8) summarised below and described in more detail in note 2.14. The change has £nil impact  
on cash.

£m 

Revenue 

EBITDA 

Profit before tax 

Profit for the year 

EPS (p) (diluted) 

Cash 

 FY21 
reported 

 773.0 

 224.2 

 70.9 

 35.7 

 3.6p 

 113.6 

 Change in 
policy 

–

(1.3)

 (1.2) 

(1.0)

(0.1p)

–

 FY21 
restated 

 773.0 

 222.9 

 69.7 

 34.7 

 3.5p 

 113.6

The Directors consider EBITDA as the most appropriate indicator of underlying performance of the Group and year-on-year trends.

Region analysis
The results can be further analysed by region as follows: 

£m

Revenue:

EBITDA2:

EMEA

Americas
APAC

EMEA

Americas

APAC
Support costs3

EBITDA margin by region: EMEA

Americas
APAC

Total

% change

% change

FY22

FY211

 398.5 

 382.7 
 127.1 

 908.3 

 143.8 

 120.0 

 32.6 
(33.4)

 335.6 

 295.8 
 141.6 

 773.0 

 115.3 

 91.9 

 39.7 
(24.0)

 263.0 

 222.9 

Actual

19%

29%
-10%

18%

25%

31%

-18%
-39%

18%

CC

23%

33%
-5%

22%

38%

36%

-9%
-46%

28%

36.1%

31.4%
25.6%

29.0%

34.4%

31.1%
28.0%

+1.7pts

+0.3pts
-2.4pts

+3.8pts

+0.6pts
-1.2pts

28.8%

+0.2pts

+1.3pts

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.   EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation, amortisation and exceptional items.

3.   Support costs represent group related support costs not directly attributable to each region’s operations and including Group Finance, Legal, Group HR, Global 

Brand and Design, Directors and other group only related costs and expenses.

DR. MARTENS PLC  ANNUAL REPORT 2022

47

STRATEGIC REPORTFinance review 
continued

EMEA
Revenue grew by 19% to £398.5m (FY21: £335.6m) and was up 23% on a CC basis. Ecommerce grew against a particularly 
strong prior period with good growth across all our priority markets. Our retail stores re-opened in the year with UK stores opening 
through April and Continental Europe stores opening through May and June. UK stores experienced the strongest recovery in 
trading with improving traffic (though still below LY-1) and very strong in store conversion, growing steadily through the year, except 
for the peak trading month of December, when stores were open but traffic was very weak due to Government advice to work from 
home due to Omicron variant. Retail recovery in Continental Europe followed a similar path to UK albeit at a much slower pace due 
to the timing of relaxation of social distancing measures. Our German store recovery was further impacted by lower vaccination 
rates in the country, resulting in relatively tighter restrictions, for a longer period.

We opened 13 new stores in the year including 5 in Germany, 3 in France, 2 in Italy and our first store in Spain. We successfully 
completed the conversion of Italy, Spain and Portugal from distributor to directly operated markets with the former growing 
revenues by 62% on a CC basis FY22 and 122% in the second half. We saw good growth in Germany as we continued to unlock  
the multi-year growth opportunity following conversion.

EBITDA was up 25% to £143.8m (FY21: £115.3m) and up 38% on a CC basis.

Americas
Revenue grew by 29% to £382.7m (FY21: £295.8m) and was up 33% on a CC basis. Ecommerce was very strong (against a 
strong comparator) and our retail stores were open throughout the year. Retail recovery followed a similar profile to UK stores with 
traffic improving (but still behind LY-1) and very strong in-store conversion. During the year we opened 7 new stores, in Texas (our 
third store in this state), LA, Chicago, Cincinnati, Philadelphia, Columbus and Seattle. Wholesale was particularly impacted by supply 
chain delays and our decision to prioritise DTC channels in Q3 and was also compounded by delays at port. As we expected we had  
a very strong Q4 period as we caught up shipments and delivered customer orders.

EBITDA was up 31% to £120.0m (FY21: £91.9m) and up 36% on a CC basis.

APAC
The region was particularly impacted by Covid-19 during the year including very strict social distancing and lockdowns which  
have recently been relaxed, with China continuing to experience severe lockdowns. This resulted in revenue declining by 10%  
to £127.1m (FY21: £141.6m) and down 5% on a CC basis. On a CC basis all markets grew with the exception of China. 

Japan, which is our largest market in the region and also predominantly retail, had reasonable growth with robust retail recovery in 
H2 (despite Omicron related restrictions) following similar patterns to western markets. Australia (our largest distributor market in 
the region) saw shipments catch up in H2 with the year marginally ahead. China, which represents a fifth of APAC revenue and 3% 
of Group revenue, was impacted by a combination of strict Covid-19 lockdowns in certain cities throughout the year (ending the year 
with Shanghai in lockdown) and weak trading on TMall (which hosts our website) due to a decline in popularity of that platform. 

EBITDA was down 18% to £32.6m (FY21: £39.7m) and down 9% on a CC basis as we invested in people and capacity in 
Shanghai (including two own stores), region infrastructure in Hong Kong, successfully launching Hong Kong onto our global ERP 
solution in December and also began investment in Japan ahead of planned ERP implementation later in FY23.

Support costs
Group support costs were up 39% to £33.4m (FY21: £24.0m), mainly due to the annualisation of PLC/LTIP costs. Excluding these 
costs, support costs increased by 14%.

48

DR. MARTENS PLC  ANNUAL REPORT 2022

Retail development
During the year, we opened 24 (FY21: 18) new own retail stores (via arm’s length leasehold arrangements) as follows:

EMEA: 

Americas

APAC: 

UK

Germany

France 

Italy
Other 

China

Japan

South Korea
Hong Kong

31 March 
2021

Opened

Closed

31 March 
2022

 34 

 10 

 11 

 1 
 12 

 68 

 34 

–

 22 

 5 
 6 

 33 

 2 

 5 

 3 

 2 
 1 

 13 

 7 

 2 

–

 2 
–

 4 

(1)

–

–

–
–

(1)

–

–

–

–
–

–

 35 

 15 

 14 

 3 
 13 

 80 

 41 

 2 

 22 

 7 
 6 

 37 

Total

 135 

 24 

(1)

 158

The Group also trades from 37 (FY21: 49) concession counters in department stores in South Korea and a further 191 mono branded 
franchise stores around the world with 87 in China (FY21: 85), 31 in Japan (FY21: 32), 18 across Australia and New Zealand (FY21: 11), 
46 across other South East Asia countries and the balance in EMEA. 

Leases
The Group operates its own retail stores via arm’s length leasehold arrangements (apart from two stores that are freehold) and also 
leases two DCs and its offices. The lease for the DC in Portland, USA, ends in October 2022 and will not be renewed, with capacity 
transferred to a new 3PL facility in LA. The second leased DC is in UK with 7 years to lease end. At 31 March 2022, the average lease 
term remaining across all property related leases to end of term was 5.1 years (FY21: 4.3 years), and only 3.4 years (FY21: 2.9 years) 
to tenant only break. The annual rent commitment was £24.9m (FY21: £22.7m) and undiscounted total lease commitment was £127.3m 
(FY21: £97.0m), reducing to £84.6m (FY21: £65.1m) to lease break. 

At 31 March 2022 under IFRS 16 accounting rules, the Group has right-of-use (‘ROU’) assets of £105.5m (2021: £77.4m) and lease 
liabilities of £112.9m (FY21: £84.8m). As described in the Viability and Going Concern statements, we reviewed all stores for 
impairment and concluded one store had future cash flows lower than the ROU and accordingly expensed a £0.2m impairment 
charge. This was due to a decision to exercise a break clause and relocate this store to a better location. 

Earnings
The following table analyses the results for the year from EBITDA to profit before tax. 

£m

EBITDA2

Exceptional items

Depreciation and amortisation

Foreign exchange gains

Net interest cost on bank debt

Non-cash interest on preference shares
Amortisation of loan issue costs/interest on lease liabilities 

Profit before tax
Tax

Earnings

FY22

FY211

% change

 263.0 

 222.9 

–

(36.9)

 3.2 

(10.3)

–
(4.7)

 214.3 
(33.1)

 181.2 

(80.5)

(34.9)

 3.8 

(6.5)

(28.5)
(6.6)

 69.7 
(35.0)

 34.7 

18%

n/a

(6%)

(16%)

(58%)

n/a
29%

207%
5%

422%

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation, amortisation and exceptional items.

DR. MARTENS PLC  ANNUAL REPORT 2022

49

STRATEGIC REPORTFinance review 
continued

The Group grew profit before tax by 207% to £214.3m (FY21: £69.7m) with profit after tax of £181.2m (FY21: £34.7m). 

The Group’s net interest cost on bank debt was £10.3m (FY21: £6.5m). The increase compared to prior year was due to the 
refinancing and increase in bank loans which took place on 29 January 2021. The interest charged of £10.3m is made up of interest 
on bank loan of £8.1m, charge in relation to undrawn facilities of £1.7m and the remaining £0.5m relates to other fees and charges.  
In addition we incurred amortisation of loan issue costs and interest on lease liabilities of £4.7m. Non-cash interest on preference 
shares was £nil (FY21: £28.5m) as all preference shares were redeemed in full during the prior year refinancing.

The tax charge was £33.1m (FY21: £35.0m) with an effective tax rate of 15.4% which is lower than the UK corporate tax rate of  
19.0% and mainly due to a prior year adjustment to tax charges. Excluding the prior year adjustment the effective tax rate was 
19.5%. The prior year adjustment was principally in relation to bonus payments paid to all staff following the IPO which were treated 
as non-deductible in FY21. However, following a similar tax case and subsequent tax counsel advice a deduction has been taken.  
The following table analyses the tax charge:

UK effective tax rate

Non-UK tax rate differences

Non deductible expenses
Share-based payments

Before prior year adjustment
Prior year adjustments

Reported tax rate

%

19.0%

+0.5pts

+0.2pts
-0.2pts

19.5%
-4.1pts

15.4%

We make a significant contribution to the public finances in all our markets and take seriously our responsibility to the wider society 
through the payment of taxes and other government revenue-raising mechanisms. In FY22, this totalled £138.4m, either directly or 
indirectly, to various governments.

Earnings per share was 18.1p (FY21: 3.5p) and adjusted earnings per share (excluding exceptional items of nil) was 18.1p 
(FY21: 11.5p). For future comparability purposes we have also calculated an underlying EPS figure of 17.4p (FY21: 14.4p) which 
excludes exceptional items together with legacy financing costs of preference shares and the prior year tax adjustment. The 
following table summarises these EPS figures:

Earnings per share

Exceptionals per share

Add back exceptionals per share

Adjusted earnings per share2

Legacy financing per share
Prior year tax deduction per share

Add back normalised costs per share

Underlying earnings per share3

Basic
Diluted

Basic
Diluted

Basic

Diluted

FY22
pence

18.1
18.1

–

18.1
18.1

–
(0.7)

17.4

17.4

FY211
pence

3.5
3.5

8.0

11.5
11.5

2.9
–

14.4

14.4

% change

417%
417%

n/a

57%
57%

n/a
n/a

21%

21%

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Adjusted earnings per share is calculated on adjusted profit after tax, being profit after tax and before exceptional items (see note 4 for details of exceptional items).

3.  Underlying earnings per share is calculated before taking into account exceptional items, preference share interest and prior year tax deductions.

EPS and diluted EPS for the current and prior year are presented as the same amount due to the minimal dilutive impact of share 
options on the total diluted share number.

50

DR. MARTENS PLC  ANNUAL REPORT 2022

Dividends
In line with our progressive dividend policy and recognising the strong year end cash position, the Board has approved, and 
the Company has proposed a final dividend of 4.28p per share (FY21: nil pence). This will bring the total interim and final 
dividend for FY22 to £55.0m (5.5p), calculated as a 30.4% payout ratio. Subject to approval at the AGM on 14 July 2022, the 
dividend will be paid to shareholders on the register as at 10 June 2022 with payment on 19 July 2022.

£m

Earnings

FY22 Interim dividend (declared and paid): 1.22p
FY22 Final dividend (proposed): 4.28p

FY22 Total dividend (paid and proposed): 5.50p

FY22

 181.2 

FY211

 34.7 

 12.2 
 42.8 

 55.0 

–
–

–

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

The Board has adopted a progressive dividend policy which is unchanged at 25% to 35% of earnings payout. The policy takes  
into consideration the characteristics of our business, our expectations for future cash flows and our plans for organic investment  
in innovation and productivity. We intend to pay dividends twice a year following the normal in-year trading profile. 

Operating cash flow 
Operating cash flow is summarised below:

£m

EBITDA2

Change in net working capital3

Share-based payments
Capital expenditure

Operating cash flow4

Operating cash conversion4

FY22

FY211

 263.0 

 222.9 

(35.1)

 5.2 
(25.0)

 208.1 

79%

 27.8 

 0.7 
(17.3)

 234.1 

105%

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details. 

2.  EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation, amortisation and exceptional items.

3.  Working capital per the consolidated statement of cash flows, less exceptional items of £7.5m (FY21: £6.1m).

4.  Alternative Performance Measures as defined in the Glossary on pages 247 and 248.

Operating cash generation was strong in the year at £208.1m (FY21: £234.1m) representing a cash conversion of EBITDA of 79% 
(FY21: 105%). In the year the increase in working capital was mainly increased inventories as we returned to more normal inventory 
levels post Covid-19 and higher trade debtors due to much stronger Q4 shipments to wholesale customers following supply chain 
disruption. Trade debtor days remain in line with previous year at 42 days. In prior year cash flow was unusually strong due to the 
impact of Covid-19 on inventory and trade debtors.

Capex was £25.0m (FY21: £17.3m) and represented 2.8% of revenue (FY21: 2.2%) and was higher than the prior year mainly due  
to the resumption of retail store openings and certain larger IT related projects that had previously been delayed. Spend included 
£8.7m on new stores, IT and ecommerce spend of £10.0m and supply chain and plant and equipment spend of £6.3m. Capex was 
lower than guidance due to timing of spend on certain IT related projects.

DR. MARTENS PLC  ANNUAL REPORT 2022

51

STRATEGIC REPORTFinance review 
continued

Net cashflow after interest
Net cashflow after interest costs is summarised below:

£m

Operating cash flow1

Net interest paid

Payment of lease liabilities
Taxation

Free cashflow before exceptional items

Proceeds from new bank borrowings

Exceptional items2

Preference share redemption

Net bank borrowings and facility repayments
Dividends paid

Net cash flow

Opening cash
Net cash foreign exchange

Closing cash

FY22

FY21

 208.1 

(10.8)

(24.0)
(41.2)

 132.1 

–

(7.5)

–

–
(12.2)

 112.4 

 113.6 
 2.0 

 228.0 

 234.1 

(7.4)

(23.8)
(33.1)

 169.8 

 300.0 

(27.0)

(341.4)

(92.7)
–

 8.7 

 117.2 
(12.3)

 113.6

1.  Operating cash flow and free cash flow are Alternative Performance Measures defined in the Glossary on pages 247 and 248.

2.  All exceptional items paid were in relation to the IPO and refinancing event.

At 31 March 2022 the Group had cash of £228.0m compared to cash at 31 March 2021 of £113.6m. During the year the Group 
had a net cash inflow of £112.4m (after a dividend payment of £12.2m) driven by good cash collection and EBITDA cash conversion 
through the year.

Funding
The Group is funded by cash, bank debt and equity. Further details on the capital structure and debt are given in note 18 of the 
Financial Statements. The Group bank debt is carried in Euros to reflect excess Euros the Group generates from trading in 
Continental Europe to fund interest costs (with US dollar revenue generated broadly funding US dollar purchases of inventory  
and GBP generated broadly funding GBP related costs).

The group financing arrangements have a total net leverage covenant test every 6 months. The total net leverage covenant test is 
calculated with a full 12 months of trailing EBITDA and net debt inclusive of IFRS 16 lease liabilities. At 31 March 2022, the Group had 
total net leverage of 0.7 times giving us a significant headroom against our covenant test. If this test is calculated using average 
cash throughout the year (reflecting the Group’s intra-year cash swing), average gearing was approximately 1 times.

Pensions 
Dr. Martens Airwair Group Limited and Airwair International Limited (subsidiaries of the Group) operate a defined benefit pension 
scheme in the UK, which was closed to new members in 2002, and provides both pensions in retirement and death benefits to 
members. At the most recent triennial valuation date (June 2019), on an actuarial funding valuation basis as agreed with the 
Trustees, the scheme had assets with a value of £65.4m and estimated future liabilities (technical provisions) of £60.6m, resulting  
in a surplus of £4.8m.

A detailed description of all pension commitments including the IAS 19 accounting valuation (which is prepared on a different 
valuation basis of liabilities to the actuarial funding valuation basis, the latter being used to agree with the pension trustees whether 
cash attributions are or are not required to be made and the former being purely for accounting purposes) is given in note 29 to the 
accounts. The surplus under the scheme is not recognised as an asset benefitting the Group on the balance sheet on the basis that 
the Group is unlikely to derive any economic benefits from that surplus. At 31 March 2022 the scheme has assets of £68.6m 
(31 March 2021: £67.8m).

The Group also operates a defined contribution scheme for its employees and during the year the Group contributions to this 
scheme were £6.0m (FY21: £5.8m). At 31 March 2022 this scheme had assets of £20.4m (31 March 2021: £15.5m).

52

DR. MARTENS PLC  ANNUAL REPORT 2022

Balance sheet
The balance sheet is summarised below:

£m

Freeholds

Right-of-use assets 

Other fixed assets

Working capital
Deferred tax

Operating net assets

Goodwill

Cash

Gross bank debt

Unamortised bank fees
Lease liabilities

Net assets

31 March 
2022

 6.1 

 105.5 

 53.6 

 78.5 
 9.6 

 253.3 

 240.7 

 228.0 

(285.6)

 4.7 
(112.9)

 328.2 

31 March 
2021

 6.1 

 77.4 

 45.4 

 25.5 
 7.4 

 161.8 

 240.7 

 113.6 

(287.5)

 5.9 
(84.8)

 149.7

The working capital balance of £78.5m (FY21: £25.5m) predominantly reflects inventory of £123.0m (FY21: £101.5m), trade and other 
receivables of £85.6m (FY21: £59.4m), trade and other payables of £134.7m (FY21: £133.0m) and other items (derivatives, tax and 
provisions). The increase in working capital was mainly increased inventory and debtors, resulting from increased sales to wholesale 
customers and bringing in additional inventory ahead of the coming seasons.

Equity of £328.2m can be analysed as follows:

Share capital 

Hedging reserve

Merger reserve

Non-UK translation reserve
Retained earnings

Equity

£m

 10.0 

(0.1)

(1,400.0)

 7.0 
 1,711.3 

 328.2

Included in retained earnings is distributable reserves of £1,694.6m of which Dr. Martens plc (the Company) has distributable 
reserves of £1,389.8m.

JON MORTIMORE 
CHIEF FINANCIAL OFFICER 
31 May 2022

DR. MARTENS PLC  ANNUAL REPORT 2022

53

STRATEGIC REPORTSustainability

A Sustainable
Approach
AT DR. MARTENS, WE ARE 
COMMITTED TO LEAVING  
THINGS BETTER THAN  
 WE FOUND THEM. 

54

DR. MARTENS PLC  ANNUAL REPORT 2022

In last year’s Annual Report, we set out 
Dr. Martens long-term sustainability 
Commitments. Since then, we have been 
working to embed our Commitments 
through our new Planet, Product, People 
sustainability strategy. 

The Dr. Martens Sustainability team 
act as champions for sustainability 
throughout the business. As the subject 
matter experts, they work across teams 
to support the business functions in 
embedding sustainable practices.

This year, alongside our sustainability 
update, we are reporting our findings 
against the Task Force on Climate-related 
Financial Disclosures (TCFD) framework 
for the first time, which gives an overview 
of our carbon risks and opportunities. We 
also continue to align our Sustainability 
report against the Sustainability 
Accounting Standards Board (SASB) 
reporting standards. 

Our efforts to drive the sustainability 
strategy are supported by ongoing 
engagement with stakeholders to ensure 
we remain responsive to their priorities 
and concerns (page 22).

As we continue on our journey, we remain 
focused on identifying and acting on the 
opportunities where we can add value. 
This is with the ultimate ambition to leave 
things better than we found them. 

  OUR TCFD DISCLOSURES P90

  SASB REFERENCE TABLE P88

EMBEDDING SUSTAINABILITY IN THE DOCS STRATEGY
More broadly, we are working to 
integrate sustainability across all parts  
of the business. In 2022, we updated our 
DOCS corporate strategy to help ensure 
that sustainability is embedded across  
the relevant pillars. Previously, our 
sustainability strategy sat within the 
‘Consumer Connection’ pillar. 

The movement of sustainability into 
more business areas and projects is not 
only symbolic, it will help ensure that 
sustainability becomes an operational 
requirement for all functions delivering 
our Commitments. 

  DOCS STRATEGY P28

D O C S

IN THIS SECTION

A message from our sustainability leadership 
Achievements in FY22 
Our sustainability strategy 
Mapping our Commitment to the SDGs 
Planet 

Climate  
Operations  

Product 

Materials 
Packaging 
Lifecycle 

People 
DE&I 
Human rights 
Community 

Governance 
SASB reference table 

56
58
62
64
65
 66
69
73
74
77
78
80
81
84
85
87
88

DR. MARTENS PLC  ANNUAL REPORT 2022

55

STRATEGIC REPORTSUSTAINABILITY 
Sustainability 
continued

KENNY WILSON
CHIEF EXECUTIVE OFFICER

TUZE MEKIK
HEAD OF SUSTAINABILITY

EMILY REICHWALD
GENERAL COUNSEL, COMPANY SECRETARY, 
SUSTAINABILITY GLT LEAD

A MESSAGE

FROM OUR  
SUSTAINABILITY  
LEADERSHIP 

56

DR. MARTENS PLC  ANNUAL REPORT 2022

We’re making the 
changes that are 
needed today, 
whilst also investing 
in the future  
of the business.

OUR  
SUSTAINABILITY 
JOURNEY  
SO FAR : 

JULY  
2019

Launched DM’s first 
sustainability strategy 
internally 

AUG  
2021

Kicked off the carbon  
and climate project and 
began planning for the other 
sustainability roadmap 
workshops

At Dr. Martens, we take our 
responsibility to the planet 
and our people seriously. 
Over the past year, we have 
been working hard to set 
ourselves up for success, with 
our guiding principle being 
“to leave things better than 
we found them.”

Our vision for a business with sustainability 
at its core is clear in the development of our 
business strategy, DOCS – as sustainability 
now underpins the wider strategy as  
an integral theme running throughout. 

This year, we carried out extensive internal 
stakeholder engagement to launch  
our new sustainability strategy – Planet, 
Product, People – and to develop the 
detailed roadmaps towards achieving  
our long-term Commitments. 

Taking action to limit our climate impact 
has been at the forefront of our approach 
this year. The urgency of the situation 
has only been further highlighted by 
the recent Intergovernmental Panel on 
Climate Change report. Our major focus 

has been to build the internal expertise 
and baseline our operational and full 
value chain emissions. Identification 
of our carbon impact areas has 
underpinned the development of our 
future plans.

Since we published our last report, we 
have also seen great progress in other 
areas. We achieved our goal to source 
100% of our leather from Leather Working 
Group tanneries, our core shoe box 
design has been optimised to use 25% 
less material, and we have been working 
to launch our first repair for resale trial – 
ReSouled. We’re making the changes that 
are needed today, whilst also investing 
in the future of the business. 

We hope you enjoy this – our second 
Sustainability report – which provides an 
update on our progress throughout FY22. 

KENNY WILSON 
CHIEF EXECUTIVE OFFICER

EMILY REICHWALD 
GENERAL COUNSEL, COMPANY 
SECRETARY, SUSTAINABILITY GLT LEAD

TUZE MEKIK 
HEAD OF SUSTAINABILITY

NOV  
2020

Kicked off DM’s 
materiality assessment 

JAN  
2021

Dr. Martens plc IPO 

JUL  
2021

DM’s first Sustainability 
report and launch of new 
long-term Commitments 

MAR  
2021

Materiality 
assessment concludes 

Kicked off workshops to 
develop the roadmaps to 
achieve our Commitments 

Adopted DM’s new 
sustainability strategy – 
Planet, Product, People

NOV  
2021

JAN  
2022

DR. MARTENS PLC  ANNUAL REPORT 2022

57

STRATEGIC REPORTSUSTAINABILITY 
Sustainability 
continued

ACHIEVEMENTS

General

D

O C S

Sustainability integrated 
into the DOCS business 
strategy

Launch of our new  
sustainability strategy  
– Planet, Product, People

Developed the roadmaps to help  
us achieve the sustainability 
Commitments outlined in our 
Annual Report last year

Product

Optimised our core 
shoe box design  
to use 25% less 
material

100%

of our leather was sourced 
from Leather Working 
Group certified tanneries 

Developed ReSouled, 
our repair for resale 
business model trial1 

1.  To be launched in April 2022.
2.  Audit results above 75% scoring, in line with Intertek Workplace Conditions Assessment scoring methodology.

58

DR. MARTENS PLC  ANNUAL REPORT 2022

In FY22

Planet

Assessed our 
Scope 1, 2, and 3 
carbon emissions

Committed to the 
Science Based Targets 
initiative (SBTi) 1.5˚C 
trajectory

People

100%

of our Tier 1 suppliers 
achieved the highest  
rating in the CSR audit2

Launched our 
DE&I strategy

Our Made In England 
apprenticeship scheme 
entered its tenth year

The Dr. Martens Foundation 
donated

£735,830

to 41 organisations working  
to advance social justice

DR. MARTENS PLC  ANNUAL REPORT 2022

59

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

MATERIALITY ANALYSIS SUMMARY 

In 2021, we concluded an in-depth materiality assessment to identify the environmental and social issues that are most significant to 
Dr. Martens. This work formed the basis for the development of our long-term sustainability Commitments, and it enables us to focus 
our resources and efforts in the areas where we can make the most impact.

Manage and engage: 
These are the areas we 
will actively manage.

Excel in: These are 
our core areas of focus 
where we want to excel.

3

6

10

7

4

16

17

13

5

2

9

18

1

12

11

20

14

19

Build and embed: These 
are the areas we will 
manage efficiently and 
effectively, building 
best practice into our 
business as usual.

SIGNIFICANCE OF DR. MARTENS IMPACT

15

8

S
R
E
D
L
O
H
E
K
A
T
S
O
T

E
C
N
A
T
R
O
P
M

I

Maintain expected 
position: These are the 
areas where we have less 
impact. We will ensure 
we are keeping up with 
industry expectations 
and maintaining risk 
management measures.

 Key areas
 Areas to manage and maintain

THE MATERIALITY ANALYSIS HELPED US DETERMINE KEY AREAS 
WHICH FORMED THE BASIS OF OUR COMMITMENTS:

2   Land, biodiversity and ecosystems impacts  

6   Innovation in design and sustainable materials.

13   Waste management (reduction and recycling).

of raw material production.

7   Chemicals management and product 

16  Diversity, equity and inclusion.

3   Environmental impacts from supply chain 

compliance (product safety).

19   Volunteering, charitable support and  

manufacturing processes.

4   Modern slavery, human rights and labour 

rights in the supply chain.

5   Circular economy (resource efficiency, 

durability, repair, end of life).

OTHER AREAS TO MANAGE AND MAINTAIN 

1   Animal welfare.

8   Local procurement.

12   Air and water management and impacts.

14   Store concept: resource efficiency  

and sustainable materials.

9   Packaging materials and design.

local communities.

10   Responsible treatment of suppliers.

11   Energy and climate (Net Zero and climate risk).

15   Job creation, human capital and employee 

development.

17   Pay, employee wellbeing and benefits.

18   Occupational health and safety.

20   Economic and social development  
in supply chain communities.

60

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
Developing the roadmaps:
Starting in November 2021, we held 
five workshops, facilitated by a 
specialist external sustainability 
consultant and involving more than 
40 internal stakeholders, to develop 
roadmaps which would help us on the 
journey to achieve our Commitments. 

The purpose of these sessions was to 
engage the right stakeholders from the 
business with our new sustainability 
strategy and to develop clear next 
steps. We also needed to capture and 
continue the momentum of the 
existing sustainability initiatives from 
the previous five pillar strategy.

Each roadmap includes:

•  Milestone plans for each workstream 

with actionable next steps.

•  Key performance indicators (KPIs) 
to help track progress towards our 
Commitments.

•  Delivery dependencies and risks to 
support with successful delivery.

By March 2022, we had  
completed roadmaps across  
the following key areas: 

 CLIMATE

OPERATIONS

 Supplier practices.

 Waste.

 Chemicals. 

MATERIALS

 Sustainable materials.

 Leather.

 Deforestation. 

PACKAGING

 Sustainable packaging. 

LIFECYCLE

 Useable life.

 End of life.

In parallel, we have been working with the 
Carbon Trust to map our carbon emissions 
and develop our Net Zero Commitment 
(page 66). In March 2022, the Climate 
roadmap was aligned and integrated 
across the wider strategy structure.  
In FY23 we will begin to implement the 
roadmaps as we progress towards our 
long-term Commitments.

We also continued with work across the 
additional key areas identified in our 
materiality assessment of ‘Modern slavery, 
human rights and labour rights in the 
supply chain’ (page 84) and ‘Volunteering, 
charitable support and local communities’ 
(page 85). For both of these areas we have 
been developing our approach outside of 
the roadmapping process.

The DE&I team have also been working to 
develop the DE&I strategy, which launched 
in May 2021. Find out more on page 81.

K PI DE V E L OP M E N T:

As part of the roadmapping process 
we developed KPIs for which we  
are aiming to report baseline data  
in upcoming reports. Some of  
these include:

•  Percentage (%) of Tier 1 

suppliers with an environmental 
certification.

•  Percentage (%) of vegan range with 
upper material that meets DM’s 
sustainable material standards.

•  Percentage (%) of packaging 

materials meeting DM’s 
sustainable materials standards.

A key short-term focus is to 
implement the necessary data 
systems to accurately monitor 
progress against our KPIs. 

LINKING EXECUTIVE 
REMUNERATION TO 
OUR SUSTAINABILITY 
COMMITMENTS: 

Our executive bonuses are linked to 
ESG performance targets. In FY22, 
the strategic element of the executive 
bonus was linked to the successful 
delivery of the sustainability 
roadmaps and DE&I strategy.

Find out more in our Remuneration 
report on page 147.

DR. MARTENS PLC  ANNUAL REPORT 2022

61

STRATEGIC REPORTSUSTAINABILITY 
 
Sustainability 
continued

OUR SUSTAINABILITY 

STRATEGY

Developing Planet, Product, People:
In 2022, we launched our new Planet, 
Product, People sustainability strategy.  
This captures our eight key areas which 
were based on the material issues identified 
in the materiality analysis (page 60). 

The ultimate success of our sustainability 
approach requires efficient cross-functional 
collaboration. The new Planet, Product, 
People sustainability strategy will help 
facilitate a more integrated approach to  
our sustainability management, supported 
by coordinated internal engagement. 

CLIM AT E

+
PLANET

OPE

R

A

T
I

O

N

S

DE&I 

+

H
U
M
A

N

R

I

G

H

T

S

M

A

T

E

R

I

A

L

S

+
PACKAGIN

G

PEOPLE

PRODUCT

+

COM M U N I T

Y

LIFECYCLE

+

62

DR. MARTENS PLC  ANNUAL REPORT 2022

 
OUR COMMITMENTS

PLANET

PRODUCT

PEOPLE

CLIMATE
•  Energy and climate  

Commitment: Net Zero target to be 
validated by SBTi in FY231. 

OPERATIONS
Waste 
•    Waste management Commitment: 
Minimise waste, and ensure zero 
waste to landfill across the full value 
chain by 2028. 

Chemicals 
•  Chemicals management and product 
compliance Commitment: Support 
suppliers to adopt best practice 
chemical management by 2025.

Supplier practices
•  Environmental impacts from supply 
chain manufacturing processes  
Commitment: Environmental 
certification standard to all Tier 1 
suppliers by 2025.

MATERIALS 
•   Innovation in design and sustainable 
materials Commitment: 100% of 
footwear made from sustainable 
materials by 2040. 

•  Land, biodiversity and ecosystems 
impacts of raw material production 
Commitment: 100% of the natural 
materials in products from 
regenerative agriculture by 2040. 

PACKAGING 
•  Packaging materials and design 

Commitment: 100% packaging from 
recycled or other sustainably sourced 
material by 2028. 

LIFECYCLE 
•  Circular economy (resource  

efficiency, durability, repair, end of  
life) Commitment: 100% products  
sold have sustainable end of life  
option by 2040.

DE&I 
•  Diversity, equity and inclusion 

Commitment: To be achieved within 
three to five years:

Ethnicity
•  30% underrepresented communities2 
in senior leadership roles (GLT and 
direct reports).

Gender
•  50% women in senior leadership 
roles (GLT and direct reports).

•  Increase non-binary colleagues from 

2% to 4% globally.

•  Increase male representation across 

our retail stores to 40%.

HUMAN RIGHTS 
•  Modern slavery, human rights and 
labour rights in the supply chain:  
We have been developing our 
approach in this area through our 
CSR monitoring programme and 
modern slavery programme.

COMMUNITY 

•  Volunteering, charitable support and 
local communities: We continue to 
progress in this area through our work 
with the Dr. Martens Foundation.

RELEVANT UN SDGS

1.   In last year’s Annual Report, we disclosed our commitment to achieve Net Zero by 2030. Since then, the guidance for setting Net Zero targets has been updated by 
the Science Based Targets initiative (SBTi). As a result of this, we are committed to achieve 90% reduction in absolute GHG emissions by 2030 for our Scope 1 and 2 
emissions (from a 2020 base year) which is aligned with a 1.5°C future and to the requirements for Net Zero targets set out by the SBTi. We are awaiting the updated 
guidance for our sector from the SBTi in order to submit our targets and set our Scope 3 emissions Commitment, as advised by the SBTi (expected later in 2022).  
We look forward to sharing our targets and the progress against them following submission and validation.

2.  Black, Asian & Latinx.

DR. MARTENS PLC  ANNUAL REPORT 2022

63

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

MAPPING OUR COMMITMENT TO
THE SDGS

Alignment with the global sustainability 
agenda is key to driving progress. In early 
2022, we carried out an assessment to 
better understand which UN Sustainable 
Development Goals (SDGs) and related 
Targets matter most to DM’s and our 
stakeholders. Carried out by an external 
consultant, the structured, score-based 
assessment focused on how each SDG 
and Target relates to:

•  Our material sustainability issues, as 

identified in our 2021 materiality assessment.

•  Our new Planet, Product, People 
strategy and its related KPIs.

•  The Dr. Martens brand.
•  Our impacts on relevant SDGs and 

Targets (current and future).

•  Industry sustainability frameworks.
•  Peer brands, including a review  

of cited SDGs.

We used this scoring to prioritise the SDGs 
and Targets and identify those that are 
most relevant to us and our stakeholders 
(see table below). This process will guide 
our ongoing efforts to actively support the 
global SDG agenda in a meaningful way.

SDG GOAL

RELEVANT  
UN TARGETS
 3.9 

5.1 
5.2 
5.5 

6.3 
6.4 

8.4 
8.5 
8.7 
8.8 

10.2 
10.3 

12.2 
12.4 
12.5 
12.6

13.2 

15.1 
15.2 
15.5 

OUR RELEVANT COMMITMENTS

2021 HIGHLIGHTS

•  Minimise waste and ensure zero waste to landfill 

across the full value chain by 2028.

•  Environmental certification standard to all Tier 1 

suppliers by 2025.

•  Support suppliers to adopt best practice chemical 

management by 2025.

•  Conducted R&D for leather waste solutions and 
installed machinery at our Made In England 
manufacturing site to recycle PVC waste back into 
the outsole moulding process (page 71).

•  See all ethnicity and gender DE&I Commitments 

•  Launched our DE&I strategy and global learning 

(page 81).

programmes (page 81).

•  Environmental certification standard to all Tier 1 

•  Began engagement with Tier 1 suppliers to 

suppliers by 2025.

•  Support suppliers to adopt best practice chemical 

management by 2025.

baseline those with an environmental certification 
standard (page 69).

•  All Tier 1 suppliers continue to be audited  

and rated over 75% in externally conducted  
CSR audits.

•  At least 90% Key Tier 2 suppliers are rated above 
70% in externally conducted CSR audits by 2023.

•  DE&I Commitments (page 81).

•  All audited Tier 1 suppliers achieved the highest 
rating in the externally conducted CSR audits.  
We continued to extend CSR audits across our  
Key Tier 2 suppliers (page 70).

•  See DE&I highlights above.

•  See all ethnicity and gender DE&I Commitments 

•  Launched our DE&I strategy and global learning 

(page 81).

programmes (page 81).

•  Operations (page 69), Materials (page 74), 

•  Developed our first repair for resale trial, 

Packaging (page 77) and Lifecycle (page 78) 
Commitments.

•  Net Zero target to be validated by SBTi in FY23.
•  Renewable electricity across all owned and 

operated facilities by 2025.

ReSouled (page 78).

•  Introduced more sustainable materials across our 
product and packaging, including our core shoe 
box (page 77).

•  Conducted Dr. Martens first full value chain carbon 

footprinting exercise (page 66).

•  Purchased 100% of the electricity in the UK from 

renewable sources, as well as implementing 
numerous energy efficiency initiatives (page 68).

•  Sustainable vegan upper material by 2028.
•  100% of the natural material in products  
from regenerative agriculture by 2040.
•  Achieve 100% leather traceability for all  

•  Tested a bio-based vegan upper material which  

we plan to launch in the Spring Summer 23 range 
(page 76).

•  Continued to work with tanneries to improve 

countries by 2024.

traceability (page 75).

•  100% upper leather from LWG by 2023.
•  Zero deforestation by 2025.

•  We achieved our Commitment to source 100% 

LWG certified upper leather (page 75).

64

DR. MARTENS PLC  ANNUAL REPORT 2022

These boots have been 
repaired and restored as 
part of our ReSouled trial, 
more on page 78.

We tread lightly, working to 
transform our business and 
help our suppliers to operate 
in a way which supports  
the future of our planet.

RELEVANT UN SDGS

PLANET

KEY AREAS AND COMMITMENTS:

CLIMATE:

OPERATIONS:

  Net Zero target to be validated  
by SBTi in FY23.

  READ MORE P66

  Waste: Minimise waste, and ensure 
zero waste to landfill across  
the full value chain by 2028. 

  Chemicals: Support suppliers 
to adopt best practice chemical 
management by 2025.

  Supplier practices: Environmental 
certification standard to all Tier 1 
suppliers by 2025. 

  READ MORE P69

DR. MARTENS PLC  ANNUAL REPORT 2022

65

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

CLIMATE

WHY IT MATTERS… 
Climate change is an issue which 
is increasingly impacting us all. 
Collective, rapid action is needed to 
slow the effects, which are already 
materialising globally. It’s an area of 
importance for our stakeholders – 
including our consumers concerned 
about their personal impact 
and our investors considering 
the commercial, regulatory and 
physical climate exposure of their 
investments. Distributors and 
wholesale partners are thinking 
about the carbon footprint of their 
product portfolio, and current and 
potential employees are wondering 
how their organisation is addressing 
this global issue.

OUR COMMITMENTS:
Energy and climate

•  Net Zero target to be validated by 

SBTi in FY23.

•  Renewable electricity across  

all owned and operated facilities  
by 2025.

TASK FORCE ON CLIMATE-
RELATED FINANCIAL 
DISCLOSURES (TCFD)

This year, we have disclosed  
our climate-related risks and 
opportunities in line with the 
recommendations of the Task Force 
on Climate-related Financial 
Disclosures (TCFD). You can find  
our full TCFD update on page 90. 

WHAT WE’RE DOING…
In 2021, we partnered with the Carbon 
Trust, a third-party expert, to measure and 
map our total value chain carbon footprint, 
develop our Net Zero Commitment and 
assess our climate-related risks and 
opportunities. Understanding where our 
carbon hotspots lie will help us prioritise 
reductions and maximise efficiencies as 
we develop our operations for the future.

Our approach to carbon emissions: 

MEASURE 

BENEFITS

MANAGE 

REDUCE

OUR PROGRESS… 
Mapping and measuring our 
carbon footprint:
This year we undertook our first full carbon 
footprinting exercise, mapping emissions 
across our operations and full value chain. 
Emissions included within our Scope 1-3 
footprint are detailed in Figure 1 below and 
are aligned with the GHG Protocol. We used 
FY20 (April 2019 – March 2020) as a 
baseline to avoid the significant distortion 
caused by Covid-19 related disruption and 
lockdowns experienced across FY21.

Despite Scope 1 and 2 emissions making up 
only 1% of our total FY20 footprint (which is 
common for retailers), the decarbonisation 
of our own operations remains a key 
priority. In order to achieve our Net Zero 
target, we have set a series of internal 
milestones and KPIs which form part of our 
broader sustainability roadmaps (see page 
61 to find out more). Further details on our 
FY22 Scope 1 and 2 emissions can be found 
in our Streamlined Energy and Carbon 
Reporting (SECR) disclosure on page 68.

Over the past year we have also been 
working to develop our Science-Based 
Targets with support from the Carbon 
Trust. In last year’s Annual Report, we 
disclosed our commitment to achieve  
Net Zero by 2030. Since then, the 
guidance for setting Net Zero targets  
has been updated by the SBTi.

As a result of this, we are committed to 
reduce absolute Scope 1 and 2 emissions 
90% by 2030, from a 2020 base year, 
which is aligned with a 1.5°C future and to 
the requirements for Net Zero targets as 
set out by the SBTi. We are awaiting the 
updated guidance for our sector from the 
SBTi in order to submit our targets and 
set our Scope 3 emissions commitment, 
as advised by the SBTi (expected later 
in 2022). We look forward to sharing our 
targets and the progress against them 
following submission and validation.

Figure 2: FY20 BASELINE SCOPE 3 
EMISSIONS (tCO2e)

17%

2%

4%

5%

8%

10%

20%

34%

  1a Bovine Leather  
  1a Outsoles 
   1b  Non-Product (Consultancies,  

78,665
46,170
22,263 

Marketing, Tech, Services etc)  

  2 Capital Goods 
  1a Tier 1 Factories  
  4 Inbound Transport 
  1a Packaging  
  Other1  
Total 

19,589
10,678
9,210
5,960
39,010
231,545

1.   The following GHG Protocol Scope 3 emission 
categories are excluded, either because the 
emissions are covered in another category or 
because they are not relevant for our business:  
(8) Upstream leased assets, (10) Processing, (13) 
Downstream leased assets & (15) Investments.

Figure 1: The breakdown of emissions across Scopes 1-3 from a FY20 baseline  
(1 April 2019 – 31 March 2020)

Scope

Scope 1 

Scope 2 (Location)

Scope 2 (Market) 

Scope 3 

FY20 Tonnes CO2e

% of Total Value Chain

640

1,891

1,936

231,545

0.3%

~

0.8%

98.9%

66

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
GREENHOUSE GASES ARE MEASURED ACROSS ‘SCOPES’ WITHIN 
THIS GLOBALLY AGREED METHODOLOGY

The breakdown of our baseline Scope 3 
emissions can be seen in Figure 2. The most 
material elements of our Scope 3 footprint lie 
within the following parts of our value chain: 

EMISSIONS

S c o p e
2

S c o p e
3

Employee 
Commuting

S c o p e
1

Electricity 
purchased  
by DM’s  
for owned & 
operated sites

Business 
Travel

Owned  
operations waste

S c o p e
3

Downstream 
Transport

Gas 
purchased 
by DM’s

Transport & 
Distribution

Fuel from DM’s 
owned vehicles 
& back-up 
energy

T
C
E
R
D
N

I

I

T
C
E
R
D
N

I

I

Purchased  
Goods &  
Services  
(1a & 1b)

Capital 
Goods

End-of-life 
treatment of 
products

Formal 
Franchises

Electricity 
& Gas 
emissions 
of their 
sites

T
C
E
R
D
N

I

I

UPSTREAM ACTIVITIES

DR. MARTENS

DOWNSTREAM ACTIVITIES

DIRECT

Upstream: The materials we purchase 
(including leather, PVC, and packaging)  
and the manufacturing services we use to 
convert those materials into our products.

Downstream: The fitting 
out of new stores, as well as 
transportation and logistics.

COLLABORATING TO 
STANDARDISE THE CALCULATION 
OF LEATHER EMISSIONS: 
Leather is used across the vast 
majority of our product range, so we 
want to make sure that the leather 
we use is sourced as responsibly  
as possible. The leather we use is  
a by-product of the food industry. 
Calculating the carbon footprint  
of leather is complex and is still 
developing and evolving across the 
sector. We are actively working with 
our peers – and through the Leather 
Working Group (page 75) – to develop 
and standardise the process.

Through industry collaboration, we 
are working to develop a standard for 
calculating leather emissions that 
encompasses the full carbon impacts 
of the material and applies accurate 
responsibility across the relevant 

sectors and stakeholders involved. For our 
FY20 baseline footprint, we used what we 
consider to be the best available industry 
standard (EU PEFCR) combined with 
primary data from our tanneries to 
generate an emissions intensity factor.

LIFE CYCLE ASSESSMENT DATA:
Accurate data leads to a more reliable 
carbon footprint, which is why we are 
supportive of our suppliers who conduct 
material specific Life Cycle Assessments 
(LCA). In our calculation of our footprint 
this year, we used LCA data directly from 
some of the progressive tanneries that  
we work with, including Prime Asia. The 
LCA results carried out by Prime Asia 
have been independently reviewed and 
approved for use in one of the leading 
standards for the sustainability impact  
of materials. 

DR. MARTENS PLC  ANNUAL REPORT 2022

67

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

STREAMLINED ENERGY AND CARBON REPORTING STATEMENT
Emissions data in respect of the FY22 reporting period is as follows: 

GHG Protocol Scope

Scope 1 (tCO2e)
Scope 1 (tCO2e)
Total Scope 1 (tCO2e)
Scope 2 (Location-based) (tCO2e)
Scope 2 (Market-based) (tCO2e)
Total Scope 1 and 2 (Scope 2 Location-based) (tCO2e)
Total Scope 1 and 2 (Scope 2 Market-based) (tCO2e)
Scope 3 (tCO2e)
Total Scope 3 (tCO2e)
Total Emissions (Scope 2 Location-based) (tCO2e)

Sub-category

Gas and transport fuel 

Fugitive emissions

Purchased energy

Purchased energy

Grey fleet

FY21

467.78

238.03

705.81

1,551.97

1,461.63

2,257.78

2,167.44

5.34

5.34

FY22

517.85

238.03

755.88

1,665.08

1,284.83

2,420.96

2,040.71

13.37

13.37

2,263.12

2,434.33

Total Energy Use (Global) (kWh)

6,682,753

7,404,496

Intensity Metrics

Turnover (£)
Intensity Ratio (tCO2e/£100,000)

773,000,000

906,050,000

0.29

0.27

•  The period of our report is 01/04/21 – 31/03/22 and covers Dr. Martens plc and other Group companies.  

• 

This includes limited emissions under Scope 1 and 2 (gas & fuel used in transport; purchased electricity), except where stated, and limited emissions under Scope 3 
(fuel used in personal/hire cars for business purposes). Location-based emissions are calculated using electricity grid averages, whereas market-based emissions 
are calculated using supply-specific factors.
 The methodology is based on the principals of the Greenhouse Gas Protocol, taking account of the 2015 amendment which sets out a ‘dual reporting’ methodology 
for the reporting of Scope 2 emissions. Conversion factors for UK electricity (location-based methodology), gas and other emissions are those published by the 
Department for Environment, Food and Rural Affairs for 2021-22. Conversion factors for UK electricity (market-based methodology) are published at electricityinfo.
org/ provided by the relevant supplier. Emissions intensity factors for our operations across the Americas and Asia Pacific were sourced from the IEA, with EEA 
intensity factors being used for EMEA countries (excluding UK). Where market-based emissions are zero, these are linked to Renewable Energy Guarantees of Origin 
(REGO) accredited sources. 

•  Scope 3 emissions from our grey fleet (i.e. privately-owned vehicles used by employees for business purposes) have been calculated using the 2022 UK Government 

Conversion Factors for Company Reporting.

•  We are continuing to source energy consumption data through a series of means, with the most to least optimal being half-hourly data, meter readings, energy 

invoices, and estimates if none of the prior are available. Electricity and gas data for direct supplied sites includes some supplier estimates for FY22.

•  Scope 3 emissions (grey fleet) totalling 21,829 kWh were missing from the Total Energy Use reported in FY21. This has been rectified for the FY22 SECR disclosure. 

Exclusions statement: No known exclusions at the time of reporting.

Energy efficiency initiatives: 
A number of energy efficiency initiatives 
were implemented during FY22. The key 
initiatives are as follows: 

•  Over the past year, a focus has been to 
source renewable electricity across our 
owned and operated sites as we move 
towards our 2025 Commitment. 100% 
of electricity purchased for our owned 
and operated sites in the UK is now 
from renewable sources.

•  39% of electricity purchased for our 

owned and operated sites in Europe is 
now also from renewable sources. We 
have set an internal aim to reach 75% 
across Europe by the end of 2023.

•  Opening of our test and learn ‘Retail 

Reimagined’ site at our Carnaby Street 
store was also a key moment. Working 
with an energy management company, 
we initiated trials of smart controls on 
energy consuming units within the 
store. Metering and controls generate 
automated energy readings whilst 
simultaneously making real-time 
improvements to energy efficiency 
through artificial intelligence. We will 
use the outcome of the trial to inform 
future developments in energy 
management across our owned store 
estate globally. 

•  We also installed two double socket 

wall-mounted Electric Vehicle charging 
points at our Made In England factory. 

What’s next?
Climate is a critical area of focus for our 
Sustainability Working Groups. 

An important short-term target is to 
implement appropriate internal systems 
to enable us to monitor our climate-
related data, such as energy data, in real 
time. This will be a key focus for us over 
the coming year.

We also look forward to sharing our 
Science-Based Targets and the progress 
against them following submission and 
validation.

68

DR. MARTENS PLC  ANNUAL REPORT 2022

OPERATIONS

WHY IT MATTERS… 
Being a responsible brand starts 
with our own operations. Whether 
it be in one of our stores, offices, 
distribution centres, or on the 
factory floor at Cobbs Lane, our 
operations are where we show up to 
work for DM’s each day. Here, we’ve 
got direct control so we can lead by 
example to operate in a way which 
is resource efficient, treading as 
lightly as we can. Transforming how 
we operate shows we are serious 
about the action that’s needed. It’s 
how we reduce our carbon footprint, 
eliminate waste at source and recycle 
more. By sharing what we learn, 
we can support our global supply 
chain to measure and mitigate their 
impacts too. 

OUR COMMITMENTS:
Environmental impact of 
supply chain manufacturing 

•   Environmental certification 

standard to all Tier 1 suppliers  
by 2025.

Waste management

•  Minimise waste and ensure zero 
waste to landfill across the full  
value chain by 2028. 

Chemicals management

•  Support suppliers to adopt best 

practice chemicals management  
by 2025.

WHAT WE’RE DOING... 

Made In England: Sustainability 
leadership through innovation
Cobbs Lane in Wollaston, England, is the 
birthplace of Dr. Martens. To this day, 
Cobbs Lane remains the home to our 
Made In England (MIE) manufacturing 
facilities and is our ‘centre of excellence’ 
in terms of manufacturing innovation.

In 2021, we maintained ISO 14001 
certification across our MIE facilities.  
We have also seen a number of 
environmental management 
improvements at our MIE sites:

•  Investment in automation: In June 2021 

we introduced new digital cutting 
machines to our MIE facilities. Using 
nesting technology, they allow for the 
efficient measurement and cutting of 
leather and other materials, which can 
minimise waste.

•  Improved energy data: We have 

installed energy monitors on selected 
machinery at our MIE sites to 
accurately measure energy use.

•  Supplier engagement: We engaged  
with our MIE suppliers to identify 
environmental performance 
improvements. In February 2022, our 
MIE welt supplier replaced the single 
use plastic sheet covering in-transit 
welt with a paper cover. We want to 
lead by example, so we will support  
our Tier 1 suppliers to introduce an 

  OUR OPERATIONS MAP P6

environmental certification standard, 
such as ISO 14001, by 2025. Currently, 
14% of our Tier 1 footwear assembly 
supplier factories have an environmental 
management certification. In the coming 
year, we will continue to engage with the 
rest of our Tier 1 supplier base to set the 
baseline for this Commitment next year. 

Our UK and Netherlands distribution 
centres were built with sustainability in 
mind. Both are certified to the BREEAM 
‘sustainable building’ standard. We are 
also looking to design our new EMEA 
office to the BREEAM certification 
standard, which is expected to be 
confirmed later in 2022. 

Sell responsibly:
In March, we completed our new store 
concept on Carnaby Street, London. This 
is our first ‘test and learn’ site globally 
and has sustainability features running 
throughout. It is currently also awaiting  
a BREEAM certification which will be 
confirmed later in 2022. The fit out was 
completed using sustainable materials 
such as recycled steel, Richlite (a recycled 
paper composite) and Jesmonite (a low 
carbon and lime-free alternative to 
concrete). The site was also used to trial 
energy measurement and management 
software to optimise efficient use of 
energy and deliver smart control of 
consumption units. This store concept will 
form the basis for our future store design 
principles, which will be developed over 
the coming year.

DR. MARTENS PLC  ANNUAL REPORT 2022

69

STRATEGIC REPORTSUSTAINABILITY 
Sustainability 
continued

Global supply chain
We define our global supply chain tiers  
in the following way:

•  Tier 1 supplier: Manufacturing and 
assembly of finished products.

•  Key Tier 2: A supplier that produces  

a strategic component. 

•  Tier 2: A supplier that produces other 

components.

CSR policies: 
Our suppliers must adhere to our CSR 
policies, which set out our standards  
for the fair treatment and conditions  
to be provided to the workers making  
our products. These policies, which are 
available on our website, are embedded  
in our Master Supplier Agreements,  
which are signed by our Tier 1 suppliers 
and third-party distribution centres  
and include:

•  Supplier Code of Conduct.

•  Migrant Worker Policy.

•  Supplier Environmental Standard. 

•  Animal Derived Materials Policy.

Our Supplier Code of Conduct sets out our 
expectations for the suppliers we work with. 
It is based on the Ethical Trade Initiative 
Base Code and the conventions of the 
International Labour Organization (ILO).

CSR monitoring programme: 
Our CSR monitoring programme  
provides a robust framework for factory 
approvals and ongoing monitoring.  
It is the foundation of our supplier  
factory relationships and underpins our 
commitment to maintaining fair and safe 
working conditions in our supply chain.  
It includes independent third-party CSR 
audits, which must be completed before 
we engage with new Tier 1 supplier 
factories. In addition, it includes the 
frequent monitoring (at least once a year) 
of active Tier 1 supplier factories to 
ensure their workers are treated fairly 
and their safety is protected. 

We continue to partner with an 
independent third-party company, 
Intertek, to deliver our CSR monitoring 
programme. The Workplace Conditions 
Assessment (WCA) is the audit protocol 
which is followed for our CSR monitoring 
programme. It is an on-site verification 
programme intended as an overall risk 
assessment for social and environmental 
compliance issues across a range of 
topics including modern slavery, child 
labour, wages and hours, health and 
safety, environmental management  
and environmental impact reduction.

The majority of our footwear and 
accessories are manufactured by our Tier 
1 suppliers across Asia and Europe, with a 
small amount of footwear being made at 
our owned manufacturing site in the UK. 
Our Tier 1 factory list is shared on our 
website and is updated every six months.

We are committed to fostering long-term 
partnerships with our suppliers. 
Throughout FY22, supply chains globally 
have continued to face unprecedented 
challenges due to Covid-19 and other 
unforeseen events. In line with our 
partnership principles, we have not 
cancelled any orders (in full or in part) 
and have continued to pay our suppliers 
throughout the Covid-19 crisis. We also 
accelerated payment terms for some of 
our suppliers, from 60 days to 30 days,  
to support them through the challenging 
circumstances caused by the pandemic.

Supplier engagement: 
Our CSR team works directly with new 
and existing suppliers and their factories. 
They are based in key sourcing locations 
and this enables the team to respond 
quickly if issues occur. It also allows us  
to develop trust and build strong 
relationships with our suppliers. We host 
supplier conferences approximately every 
six weeks which provide an opportunity to 
update and share learning with our Tier 1 
suppliers and maintain regular and open 
lines of communication.

K PI: A CHIE V E D

100%

of Tier 1 footwear suppliers CSR 
audited were found to meet our 
high standards during FY22

1.  In April 2021, a Tier 1 supplier factory in Laos was audited remotely, due to travel restrictions.
2.  Audit results above 75% scoring, in line with Intertek Workplace Conditions Assessment scoring methodology.

70

DR. MARTENS PLC  ANNUAL REPORT 2022

SUPPLIERS ARE SCORED USING THE 
WCA AUDIT SCORE RATINGS 

Green (High) 

Yellow (Medium) 

Orange (Low) 

Red (Not Acceptable)  

85-100%

71-84%

51-70%

0-50%

Grey  

(Not Audited Yet)

This year, we have started to carry out 
semi-announced audits across our Tier 1 
supplier factories. This means suppliers 
are given a window of 30 days for when 
the audits could take place. Going 
forward, we will continue to audit our  
Tier 1 suppliers semi-announced, unless  
it is the facility’s first audit.

During the year, Covid-related travel 
restrictions have made it difficult for our 
employees and local third-party auditors 
to visit certain areas of our supply chain. 
In addition, ongoing global lockdowns 
have meant that some supplier factories 
have at times been closed. These 
disruptions have resulted in interruptions 
to the audit schedule and in one instance, 
remote auditing was required1.

However, despite these challenges, we 
have continued to frequently audit our 
Tier 1 supplier factories. 

During FY22, 100% of Tier 1 footwear 
suppliers CSR audited were found to  
meet our high standards2.

We are also committed to setting similar 
high standards for our Key Tier 2 
suppliers. Under our CSR monitoring 
programme, we are now working to 
extend the WCA across our most 
significant Key Tier 2 suppliers with a 
focus on the top suppliers by volume. 
Next year, we plan to report progress 
against this Commitment’s KPI. 

Environmental impacts from 
supply chain manufacturing 
processes:
Our Supplier Environmental Standard  
sets out our expectations for how our 
suppliers manage their environmental 
impacts. This includes energy, water, 
waste and chemicals management. 

 
Leather waste:
As one of our most used materials and 
due to the unique cutting pattern of our 
footwear, leather waste is one of our 
highest volume waste types. It is therefore 
a particular area of focus for us. Over the 
past year, we have initiated research to 
recycle leather trimmings and waste into 
new componentry for our product and 
investigated recycling our waste leather  
in partnership with external industries. 
One example is converting leather waste 
into organic fertiliser. We will continue to 
progress with these trials and undertake 
further research in this space. 

  LEATHER P75

Waste management:
We are working towards minimising  
our waste and ensuring zero waste is 
disposed of through landfill, across our 
own operations and our full value chain 
(Tier 1 and Key Tier 2 suppliers) by 2028. 
Over the past year, we have been 
collecting the baseline data needed to 
guide our efforts and monitor progress. 

For example, we continue to collect a 
range of environmental data, including 
waste volumes, from our Tier 1 suppliers. 
In our last report, we identified that one 
of our environmental risks is weaker 
waste infrastructure and limited 
transparency around disposal practices  
in some of our sourcing countries, such  
as Vietnam and Laos. As a result, we had 
ambitions to verify our waste data, but 
have faced challenges in doing this due  
to the travel restrictions implemented 
globally. This still remains a high priority 
and we will look to achieve this in FY23, 
subject to travel restrictions easing. 

Minimising PVC waste:
Our outsole suppliers in Asia grind up  
our manufacturing PVC waste and reuse 
it in the injection moulding production of 
our outsoles. In March 2022, we installed 
a grinding machine in our UK outsole 
manufacturer to support the replication of 
this process. We have also partnered with a 
local wellies and jelly shoes manufacturer in 
the UK, who recycles any additional PVC 
manufacturing waste into saleable footwear. 

DR. MARTENS PLC  ANNUAL REPORT 2022

71

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

C ASE  ST UDY

SUPPORTING SUPPLY CHAIN 
IMPROVEMENTS: 

In April 2021, an initial WCA audit was 
carried out by our auditing partner, 
Intertek, at a tannery located in Asia, 
as part of our supplier onboarding 
process. Records were found to be 
inconsistent so working hours and 
wages couldn’t be confirmed. The 
tannery lacked the knowledge and 
understanding of the documentation 
required of them, which resulted 
in an initial ‘Red’ rating. A member 
of our CSR team, who are based in 
our sourcing locations, spent time 
with the supplier to develop their 
internal processes and improve their 
record keeping to the standard we 
expect. At the follow-up audit, the 
supplier achieved a ‘Green’ rating, 
demonstrating their commitment and 
dedication to improve their practices.

Chemicals management:
We continue to comply with the tightest 
chemical regulations identified on a global 
basis through our best practice chemical 
management system. In addition, we 
implement a stringent Restricted 
Substance List (RSL) and chemicals 
management programme. We also require 
all our Tier 1 and Key Tier 2 suppliers to 
sign our General Material Requirement 
Policy (GMRP), which is key to ensuring 
that our products comply with all relevant 
product safety legislation and broader 
requirements. The GMRP is aligned with 
the national legal testing requirements in 
all our operational regions. 

We use third-party laboratories to test our 
products against the highest applicable 
chemicals and safety requirements for the 
markets they are sold into. Dr. Martens 
pre-approves all the laboratories we work 
with to ensure that we only work with 
trusted testing partners. Every new 
material and component type in our 
products undergoes a rigorous testing 
programme each season to ensure it is 
compliant. If a product or material should 
not meet each of the testing criteria, an 
investigation is launched immediately to 
remediate the failure before any product 
goes to market. 

Chemicals are essential in the production 
of all materials, which is why it is 
important we support our suppliers to 
adopt responsible chemicals management 
practices. We will continue to work cross 
functionally across the business to go 
beyond compliance and to develop our 
approach to responsible chemicals.  
We remain committed to continuing to  
be compliant to the tightest chemical 
regulation through a best practice 
chemical management system.

Water and wastewater 
management:
We collect water volume data from our Tier 
1 supplier factories, who provide quarterly 
reporting of their key environmental 
impacts. One of the key impact areas across 
our operations and supply chain for water 
use is the tanneries we source our leather 
from. As of SS22, all of the specified leather 
we purchased came from Leather 
Working Group (LWG) certified tanneries. 
All LWG tanneries must comply with the 
LWG audit protocol which aligns with the 
ZDHC requirements. For more information 
on leather, see page 75. Going forward,  
we will continue to engage with our 
supply chain on their environmental 
impacts and responsible use of resources.

72

DR. MARTENS PLC  ANNUAL REPORT 2022

Our vision for the future is  
one where our product lifecycle 
is regenerative and circular,  
as we aim to leave things  
better than we found them.

RELEVANT UN SDGS

PRODUCT

KEY AREAS AND COMMITMENTS:

MATERIALS:

PACKAGING:

  100% of footwear made from 
sustainable materials by 2040.

  100% of the natural materials 
in products from regenerative 
agriculture by 2040.

  Remove fossil-based chemicals  
from our products by 20351. 

  READ MORE P74

  100% of packaging from  
recycled or other sustainably 
sourced material by 2028.

  READ MORE P77

LIFECYCLE:

  100% of products sold have a 
sustainable end of life option  
by 2040.

  READ MORE P78

1.  Deadline amended to align with sustainable outsole Commitment.

DR. MARTENS PLC  ANNUAL REPORT 2022

73

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

MATERIALS

WHY IT MATTERS… 
We care about the materials we use, 
where they’ve come from and how 
they’re made. Each material used 
in a Dr. Martens product is carefully 
selected, because we believe that to 
make long-lasting products, we need 
to source durable materials. We are 
on a journey to source lower impact 
materials across our product range and 
packaging without compromising on the 
longevity or quality of our product. 

OUR COMMITMENTS:
Innovation in design and 
sustainable materials
•  100% of footwear made from 
sustainable materials by 2040.

•  Sustainable alternative to outsoles 

by 2035.

•  Sustainable vegan upper material 

by 2028.

Land, biodiversity and 
ecosystems impacts of raw 
material production
•  100% of the natural materials  
in products from regenerative 
agriculture by 2040.

•  Remove fossil-based chemicals 

from products by 2035.

•  Zero deforestation by 2025.

•  100% leather traceability for  

all countries by 2024.

•  100% upper leather from LWG  

by 2023.

OUR COM MI T M E N T

100%

WHAT WE’RE DOING… 
Responsible design: Definition  
of sustainable materials  

As we work towards 100% of our footwear 
being made from sustainable materials, we 
are investing in research and development 
to adopt lower impact material alternatives 
across our product range. 

Over the past year, we have developed 
a set of criteria to guide our journey 
towards meeting our sustainable 
materials Commitments. Our ‘Durable, 
Recycled/Renewable/Regenerative, 
Produced Responsibly’ (DRP) Sustainable 
Materials Criteria were developed via 
extensive cross-functional engagement 
and with support from an external 
consultant. They define what we consider 
to be ‘sustainable materials’ based on  
the following definitions: 

DURABLE

Durable materials are 
paramount to ensuring 
Dr. Martens products 
reach their maximum 
useable life.

RECYCLED/  
RENEWABLE/  
REGENERATIVE

Sustainably sourced 
materials lay the 
foundations for more 
sustainable products. 

PRODUCED
RESPONSIBLY

Sustainable materials 
are manufactured using 
environmentally and 
socially sustainable 
practices. 

Durability is a core design principle for Dr. Martens, ensuring 
all products are designed and built to maximise the length 
of time they can be worn. This means materials must:

•  Meet DM’s quality and performance standards.

•  Align to DM’s sustainable design criteria and DM’s 

timeless brand aesthetic.

Materials must be from credible Recycled, Renewable or 
Regenerative sources. For recycled, this means material 
created from post-industrial or post-consumer recycled 
content. DM’s strives to maximise recycled content 
without compromising durability. 

For non-recycled content, materials should be sourced 
from renewable sources that implement regenerative 
practices wherever possible.

All material production must be underpinned by 
responsible practices, exemplified by DM’s Supplier  
Code of Conduct, Workplace and Environmental 
Standards. This includes ensuring:

•  Effective management of environmentally harmful 

inputs and outputs.

•  Social sustainability practices.

•  Responsible farming practices.

•  Compliance with local and relevant global legislation.

•  Traceability to support all the above.

These definitions will act as the foundation for our efforts to meet our sustainable 
materials targets. Most notably, this includes our commitment for 100% of footwear 
to be made from sustainable materials by 2040.

We have further detailed definitions and criteria which underpin each pillar of the 
DRP Sustainable Materials Criteria, to guide our designers and shoe-makers.

In 2021, we developed and adopted our Materials Development Stage Gate Approach 
to help ensure that our approved materials align with our sustainability strategy 
and meet our expectations in terms of scalability and quality. All new materials put 
forward for use must go through this structured assessment process.

of footwear made from sustainable 
materials by 2040

74

DR. MARTENS PLC  ANNUAL REPORT 2022

 
Leather:
Leather continues to be our most 
commonly used upper material. As a 
result, we focus on sourcing leather as 
responsibly as we can with the aspiration 
to do this through regenerative 
agriculture and other sustainable sources. 
One of the ways we achieve this is 
through our active membership of the 
Leather Working Group (LWG). The LWG 
aims to raise environmental standards 
and traceability throughout the leather 
industry. LWG tanneries are audited on 
their environmental performance and 
certified as ‘Gold’, ‘Silver’, ‘Bronze’ or 
‘Audited’. The medal rated tanneries 
comply with the LWG standards for 
environmental impacts such as energy 
use, water, chemicals (aligned to ZDHC) 
and waste management.

We also participate in the LWG sub-
groups, the Animal Welfare Group and  
the Traceability Working Group.

Leather traceability:
Traceability is integral to fostering good 
practices across the supply chain and delivering 
assurance to our customers. Understanding 
exactly where our leather comes from will 
help us ensure that it is not associated with 
deforestation or other environmental, social 
and animal welfare impacts. 

Currently, traceability to the abattoir stands 
at 85% for AW22. The LWG audit currently 
scores tanneries as a whole facility, based on 
how much of the leather is traceable through 
their supply chain to the abattoir. We use  
this score to measure our traceability as we 
develop the traceability within our leather 
supply chain against our 2024 target. 

Going forward, we are looking to evolve this 
measure, so we can monitor the traceability 
of the specific leathers we source, as well  
as to monitor traceability further down the 
value chain beyond the abattoir. 

We have seen a traceability increase of 
6% between SS22 and AW22, due to our 
continued work with our tannery partners 
to improve their traceability processes, 
and to evolve our supply base and own 
processes to close gaps.

LEATHER WORKING GROUP (LWG) 

From AW21, 100% of our upper leather 
came from LWG certified tanneries. 

For SS22 and AW22, all other specified 
leather, including linings, leather 
goods, laces and footbeds, also came 
from LWG certified tanneries. 

K PI: A CHIE V E D

100%

upper leather from LWG by 2023

In 2020, we made the commitment to 
source 100% of our leather from LWG 
tanneries by 2023. We reached this goal 
by continuing to support our tannery 
partners to improve, as well as some 
consolidation of the supply base. 

LEATHER TRACEABILITY PER 
SEASON

y
t
i
l
i

b
a
e
c
a
r
t

r
e
p
a
p
/

l

a
c
i
s
y
h
P

:

y
t
i
l
i

b
a
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r
T

y
u
b
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e
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t
a
e

l

r
e
p
p
u

l

a
n
o
s
a
e
s

r
u
o
r
o
f

85%

78% 79%

70% 73%

61% 58%

64%

9
1
S
S

9
1
W
A

0
2
S
S

0
2
W
A

1
2
S
S

1
2
W
A

2
2
S
S

2
2
W
A

Season

 K PI: IN P ROGR E S S  

85%

of our leather is traceable

LEATHER SOURCED FROM 
LWG CERTIFIED TANNERIES

p
u
o
r
G
g
n
i
k
r
o
W

r
e
h
t
a
e
L
m
o
r
f

%

r
e
h
t
a
e
L

98% 99% 99% 100% 100%

100%

0
2
S
S

0
2
W
A

1
2
S
S

1
2
W
A

2
2
S
S

2
2
W
A

Season1

  Upper leather  

   Upper leather, lining leather, leather 
goods, leather laces, footbeds

1.   Leather is reported per season due to 

buying patterns.

What’s next?
We recognise that meeting our responsible 
sourcing commitments is an ongoing 
journey. As the LWG Audit Protocol is 
updated, it is possible for the audit status 
of tanneries to change. In this context, we 
remain committed to sourcing our leather 
from LWG tanneries, and to working 
closely with our tannery partners to 
continually improve their environmental 
and social performance.

We currently co-chair the LWG Traceability 
Working Group. Through this group, the LWG 
and its members are working with NGOs and 
other organisations, including World Wildlife 
Fund and National Wildlife Federation, to 
further enhance traceability across the 
leather industry. The group is also supporting 
efforts to address areas of particular 
importance or concern in the leather 
supply chain, including deforestation.

In 2021, we also updated our Animal 
Derived Materials Policy to include 
additional clauses around required due 
diligence for tanneries sourcing material 
from Brazil. 

What’s next?
 In 2022, we will develop internal systems  
to monitor and further improve the 
traceability of our materials. This will enable 
us to monitor our global supply chain as  
we work towards our commitments such as 
zero deforestation by 2025 and sourcing all 
of our natural materials from regenerative 
agriculture by 2040. 

DR. MARTENS PLC  ANNUAL REPORT 2022

75

STRATEGIC REPORTSUSTAINABILITY 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sustainability 
continued

PVC
At DM’s, durability is built into our DNA. 
The majority of our outsoles are made 
using PVC, a hard-wearing and commonly 
used material. PVC pre-consumer waste 
can be recycled back into the moulding 
process (page 71). At the same time,  
we recognise that the creation of PVC 
requires fossil fuels and chemicals, which 
have an impact on the environment.

This is why we have started investigating 
alternative outsole materials, including 
bio-based materials. One of the key 
challenges is developing a material that 
has the same durability as our current 
PVC alloy. However, we will continue to 
invest in the research and development of 
our outsoles, as we work towards our goal 
of developing a sustainable alternative 
outsole by 2035.

OUR COM MI T M E N T

Sustainable vegan upper material by 

2028

We continue to work with multiple 
partners to trial bio-based materials that 
can meet these criteria, whilst retaining 
the durability that is in our DNA. Over the 
past year, this has included carrying out 
wear trials, as well as performance and 
manufacturing testing on different vegan 
upper materials. Through our ongoing 
exploration in this area, we plan to launch 
the first ‘new’ vegan material meeting  
our Sustainable Materials Criteria in our 
Spring Summer 2023 range. We continue 
to assess further suitable vegan upper 
options and will introduce these into 
future seasons. 

Other components
We have also been working to increase 
the sustainability of our other 
components. We now have:

•  50% recycled polyester in standard heel 
loops, increasing to 100% from AW22.

•  20% recycled polyester in standard 

round black laces.

•  50%-100% recycled polyester in upper 

and lining materials. 

•  100% recycled polyester content in 

cushioned insoles. 

We will continue to test and utilise more 
sustainable materials across our product 
range, as well as developing the internal 
data monitoring systems to measure  
our progress. 

Vegan
Our vegan range offers consumers the 
option to wear our product without using 
any animal-derived materials. Our current 
vegan range is made from a synthetic PU 
material, which is designed to have 
similar qualities to leather. We recognise 
that this material does not meet our 
Sustainable Materials Criteria, so we have 
set ourselves the target to develop an 
alternative vegan material by 2028. 

76

DR. MARTENS PLC  ANNUAL REPORT 2022

PACKAGING

WHY IT MATTERS… 
Packaging accounts for a significant 
volume of the materials we source, 
with the majority of packaging 
being used in our supply chain to 
ensure our products are delivered 
without damage. Increasing our use 
of recycled and other sustainably 
sourced materials, whilst also 
reducing our overall packaging 
volumes, offers a significant 
opportunity to minimise waste 
within our value chain. This is 
also a key area of focus for our 
consumers, who are becoming more 
aware of the environmental impacts 
of their favourite brands’ packaging. 

OUR COMMITMENTS:
Packaging materials  
and design

•   100% packaging from recycled  
or other sustainably sourced 
material by 2028

WHAT WE’RE DOING…
Packaging Principles:
In 2021, we developed Company-wide 
Packaging Guiding Principles, to support 
our efforts towards the achievement  
of our packaging targets and ensure 
consistency in our messaging and 
decision-making. These apply to any new 
packaging items we develop or procure: 

1.  Packaging materials: Material should 
either be: (i) bio-based, (ii) recycled 
(rather than virgin), or (iii) made from 
other sustainable materials where 
possible (whilst ensuring it is still 
fit-for-purpose).

2.  Responsible sourcing: We will 

endeavour to source our packaging 
responsibly, which means from certified 
and local sources where possible. 

3.  Content: It should consist of bio-based 
material (as a priority) or recycled 
materials (rather than virgin), whilst 
ensuring it is still fit-for-purpose.

4.  No unnecessary packaging: Avoid 

unnecessary packaging and investigate 
the use of digital assets.

5.  Responsible disposal: We will ensure 

any new packaging can be disposed of 
responsibly. This means assessing the 
waste and recycling infrastructure in 
our consumer markets, to ensure our 
consumers have options to dispose  
of any packaging we use responsibly.

Minimising packaging:
In 2021, we undertook a comprehensive 
assessment of all our global supply chain 
packaging, to identify opportunities to 
reduce unnecessary packaging where 
possible – see the case studies below  
for more details.

Over the coming year, we will focus on the 
removal of non-recyclable or difficult to 
recycle materials from our packaging, such 
as protective foam inserts and metal eyelets 
on swing tags. We will also work to set up the 
data systems needed to track our materials 
use. In addition, we are working to reduce 
material volume in shipping cartons and  
are investigating lower impact alternative 
materials, such as bio-based plastics.

25%

material reduction in our 
core shoebox

C ASE  ST UDY

C ASE  ST UDY

SHOE BOX OPTIMISATION: 

ECOMMERCE SHIPPING BAGS: 

During the year, we focused on 
optimising the design of our 
standard shoe boxes which are used 
across all regions. A key aim was  
to reduce the volume of fibre used, 
whilst ensuring the same durability. 
Introducing a half-flap to the box 
resulted in a 25% reduction in  
the material used per box, whilst 
ensuring the protection of the 
product inside. The reduced weight 
of the new box will also result in 
carbon savings during shipping and 
will be rolled out in AW22 globally. 

In 2021, we also trialled alternative 
materials for the ecommerce shipping 
bags used in our EMEA region 
(cardboard boxes are used to transport 
ecommerce orders in the US and APAC). 
This was with the aim of reducing the 
overall volume of plastic used and 
increasing recycled content. The new 
design is made from approximately 50% 

less plastic by weight than the previous 
bag and is fully recyclable. Recycled 
content has also been increased from 
25% to 80%, and we are looking 
to increase this further. The new 
ecommerce shipping bag is already in 
use in the UK and we are planning to  
roll it out across continental Europe  
over the coming year.

DR. MARTENS PLC  ANNUAL REPORT 2022

77

STRATEGIC REPORTSUSTAINABILITYWHAT WE’RE DOING…
ReSouled: Repair for resale
Throughout 2021 and early 2022, we  
have been developing our repair for resale 
trial: ReSouled. Last year we committed  
to offer more options and support to 
maximise the life of our footwear. 

ReSouled is the next step forward on our 
journey to leave things better than we 
found them — to help our wearers make 
the most of each pair of DM’s. ReSouled  
is a ‘test and learn’ trial in the UK which 
repairs worn or faulty Dr. Martens footwear 
which cannot be returned to sale due to 
their condition. The footwear is restored 
by our partner, The Boot Repair Company, 
to a quality where they can be offered 
exclusively to the consumer via the online 
Dr. Martens shop on Depop. 

Packaging is minimised where possible, 
whilst still offering protection to the product:

•  Packaging is sourced in the UK, which 
includes a recycled box sealed with 
paper tape which can also be recycled.

•  Items are shipped without plastic 

packaging.

•  Bulkier items are protected with either 

reused tissue paper, or kraft paper made 
from recycled materials (with the 
remaining content being FSC certified).

This is our first trial within the rapidly 
growing area of recommerce. Following a 
successful launch in the UK in April 2022, we 
will look at options to repair and resale at 
scale, whilst ensuring the solutions are local 
to minimise the overall carbon footprint. 

Sustainability 
continued

LIFECYCLE

WHY IT MATTERS… 
Eventually, all Dr. Martens products 
will reach the end of their life. We 
want to prevent this for as long as 
possible through care and repair.  
But when that day finally does come, 
we are working towards offering  
a sustainable end of life solution. 
Adapting our business to move 
towards a circular model not only 
offers our customers more options 
when they want to upgrade their 
Docs. It also means the quality 
materials are captured to be used  
in the production of new products.

OUR COMMITMENTS:
•  100% products sold have 

sustainable end of life option  
by 2040. 

•  All products align to sustainable  

design criteria by 2028.

•  Offer options and guidance for  
wearers to maximise useable  
life by 2025.

•  Sustainable design thinking and 

principles training by 2022.

They are then packaged 
up in recycled or 
responsibly sourced, 
plastic-free packaging.

THE  RESOULED  PROCESS

The footwear is first 
professionally cleaned 
before skilled repairers 
fix any faults.

The footwear is then 
ready for customers  
to buy from our  
Dr. Martens Depop  
virtual shop.

OUR COM MI T M E N T

100%

products sold have sustainable  
end of life option by 2040

78

DR. MARTENS PLC  ANNUAL REPORT 2022

 
Take back
In 2021, we partnered with Soles4Souls,  
a non-profit organisation giving unwanted 
shoes a second life by providing them to 
those that need them most.

Our ‘Take back’ initiative enables 
customers to drop off used footwear, of 
any brand, to 15 Dr. Martens stores across 
London, Berlin, Paris and Amsterdam. 

How does it work? Soles4Souls transport 
the donated shoes to vetted non-profit 
organisations on the ground in developing 
nations, who purchase them for an average 
of $1 per pair. The Soles4Souls non-profit 
partners also provide training and support 
in setting up small enterprises. Selling 
shoes generates the income business 
owners need to lift themselves and their 
families out of poverty, and an entire 
community has access to affordable shoes.

Recycling end of life products
Eventually, all our products will reach their 
end of life. If we are not able to extend a 
product through repair and resale, then 
recycling is the next best solution. 

Products which cannot be retouched and 
returned to sale represent a very small 
portion of our total return volumes. 
Nonetheless, as part of our commitment to 
offer a sustainable end of life solution for all 
product by 2040, we have been investigating 
new product recycling partnerships. 

In FY22, we started working with two 
organisations which take C Grade 
footwear (i.e. products that cannot be 
repurposed and sold) and recycle them 
into new products. 

•  In the Netherlands, we have partnered 

with a company which grinds the 
footwear and segregates the materials 
by type. Materials are then recycled into 
relevant waste streams or new products. 

•  In the UK, we have partnered with a 

company which segregates and grinds 
waste products into small particles 
which are then used as a substrate and 
mixed with resin to form new products, 
such as building materials.

Sustainable design thinking  
and principles:
By the end of 2022, we plan to develop  
an internal training programme to help 
further foster a mindset of ‘sustainability 
by design’ across our design teams.  
This will be based on an internal design 
handbook which was developed in FY22, 
which focuses on the core principles 
behind our product and how these 
principles contribute to sustainability. 

DIY Docs customisation:
Self-expression and creativity are at the 
heart of what we do. Customisation is a 
great way to freshen up Docs and extend 
their life. It is something we encourage 
our consumers to get involved in through 
our ‘DIY Docs’ campaigns in store and  
on social media channels. As part of our 
Pride celebrations, we partnered with five 
LGBTQIA+ artists in the US to showcase 
their work on DIY Docs.

Care: 
We encourage our consumers to care for 
their Docs properly to extend the useable 
lifespan. Through our website and social 
channels, we share tailored tips on how to 
care for products based on the materials 
used to make them. This is an ongoing 
commitment which we aim to amplify 
further in FY23 through a cross-
functional sustainability communications 
working group.

DR. MARTENS PLC  ANNUAL REPORT 2022

79

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

PEOPLE

KEY AREAS AND COMMITMENTS:

We want our people 
to thrive by feeling 
supported, included  
and empowered to 
express themselves. 

AWARDS
Business Culture Awards 2021 – ‘Best 
Medium Organisation for Business 
Culture’ and ‘highly commended’  
in the ‘Business Culture in a Crisis’ 
category, for our ‘People First’ 
response throughout the pandemic. 

DE&I

HUMAN RIGHTS

The following commitments are to be 
achieved within three to five years:

Ethnicity

  30% underrepresented communities1 
in senior leadership roles (GLT and 
direct reports). 

Gender

  50% women in senior leadership  
roles (GLT and direct reports).

  Increase non-binary colleagues  
from 2% to 4% globally.

  Increase male representation across 
our retail stores to 40%.

  Modern slavery, human rights and 
labour rights in the supply chain: We 
have been developing our approach 
in this area through our CSR 
monitoring programme and modern 
slavery programme.

  READ MORE P84

COMMUNITY

  Volunteering, charitable support and 
local communities: We continue to 
progress in this area through our 
work with the Dr. Martens Foundation.

RELEVANT UN SDGS

  READ MORE P81

  READ MORE P85

1.  Black, Asian & Latinx.

80

DR. MARTENS PLC  ANNUAL REPORT 2022

Our culture:
Like with every great music track, our DM’s 
culture depends on everyone bringing 
their best and working together. This 
culture of collaboration and connection is 
one we want to co-create and invest in with 
our people. At DM’s, we are focused on 
creating an environment where all people 
can thrive. A place where we can all be 
ourselves, act fearlessly and care for each 
other. The past year has been focused on 
laying down the tracks to enable future 
growth and we are now focused on areas 
that will drive momentum through the 
organisation in FY23. 

How we hire: Talent Acquisition
At DM’s, our people are our greatest asset. 
This year we have grown our global Talent 
Acquisition teams to reflect both the 
volume of hiring this year and the evolution 
of the way we hire. This has enabled us to 
bring our employment brand to life with 
candidates and increase direct sourcing. 
This will continue to be an ongoing area  
of capability for the future, including 
investment in our value proposition and 
careers website, better data for tracking 
and monitoring candidate interaction and 
ensuring DE&I is a key focus area in our 
acquisition processes and practices.

How we do our best work 
together: Future Ready Workplace
Across our offices we work flexibly and we 
have implemented a new Flexible Workplace 
Framework that supports our people 
spending 40 – 60% of their time in the 
office. At Dr. Martens we recognise the 

value in flexibility, and we value human 
connections as a fundamental part of our 
culture. Having our people come into the 
office on a regular basis to connect has 
been a key focus. The Future Ready 
Workplace transformation aims to create an 
environment where our people can thrive  
at Dr. Martens, wherever they are working. 
In doing this we have invested in the 
technology and environments where our 
people work, giving them the flexibility  
to choose where and how they work to 
maximise their productivity and needs. 
Human connectivity has always driven 
collaboration, innovation, problem solving 
and ultimately success at Dr. Martens so we 
focus our office spaces to be hubs for this 
working. The changes to the environment 
and people-led activities and focus ensure 
that we can use our offices to continue to 
maintain and then strengthen the culture 
that exists at Dr. Martens.

Learning and development:
To support the learning and development  
of our people, we have continued to enable 
hybrid working by promoting coaching-led, 
performance development conversations 
and expanding our series of personal 
effectiveness webinars so that more of our 
people have more opportunities to learn, 
more often. We have also successfully 
embedded leadership programmes for our 
most junior and senior leaders and are now 
turning our attention towards establishing a 
new leadership development framework; 
designed to attract, engage and retain the 
best leaders, build a long-term talent pipeline 
and ensure robust succession planning for 

AWARDS
Learning Excellence Awards; 
PeopleUnboxed, in partnership with 
Dr. Martens, won the award for ‘New 
Thinking and Innovation Learning Process’ 
for our First-Time Manager Programme. 

future growth. For our retail teams, we are 
collaborating on a leadership programme 
and defined career pathways, bringing 
alignment and consistency across our global 
retail estate. 

Strategic talent management and 
development will always be a priority  
for us, and we are more committed than 
ever to creating an environment in  
which anyone and everyone can grow  
and establish a long-term career at 
Dr. Martens. Gaining momentum in this 
area in the next year will be a key focus 
for the HR organisation and leaders 
across DM’s.

Mental health and wellbeing: 
We continue to support the mental, social, 
physical and financial wellbeing of our 
people. In July 2021, we further expanded 
our Mental Health Network by training 
eleven more members of staff as Mental 
Health First Aiders. We offer an Employee 
Assistance Programme, a free and 
confidential advice service, an annual 
volunteering allowance, a discount shopping 
scheme, and regular educational events 
around mental wellbeing, DE&I, as well as 
personal and professional development.

DE&I

WHY IT MATTERS… 
We believe that everyone who works 
for DM’s or wears our boots should 
be part of a community where they 
feel accepted and included. 

OUR COMMITMENTS:
To be achieved within three to  
five years:

ETHNICITY
•   30% underrepresented 

communities1 in senior leadership 
roles (GLT and direct reports). 

GENDER
•   50% women in senior leadership 
roles (GLT and direct reports).

•  Increase non-binary colleagues 

from 2% to 4% globally.

•  Increase male representation across 

our retail stores to 40%.

Diversity, equity and inclusion (DE&I) 
continues to be a key aspect of our 
leadership agenda. We are proud to have 
launched our DE&I strategy in May 2021 
where we set our ambition to build a 
business that reflects the communities  
that we operate in. 

We pledged to work with and learn from 
the best practices of other businesses, on 
the topics of race, gender, and leadership. 
These include our participation in 
Diversity in Retail, Change the Ratio, CEO 
Action, and the Diversity and Inclusion in 
Asia Network. 

In October 2021, we celebrated Global 
Diversity Awareness Month. We hosted  
a variety of talks throughout the month 
from thought leaders, as well as sharing 
resources and information on our internal 
and external channels. 

OUR DE&I STRATEGY LED US  
TO SIX AREAS OF FOCUS: 

1.  Talent attraction: To attract and 
maintain engagement with the 
widest possible employee base. 

2.  Process: Policies and practices that 
are measurable, so we are clear  
of the impact on our focus areas. 

3.  Gender: Equitable representation 
of all genders across all levels of 
the business. 

4.  Data: Clear understanding of 

global representation and how  
we use data to drive change. 

5.  Race: Racial fluency is a skill  

held by our employees. 
Representation of people of 
colour in leadership roles. 

6.  Education and L&D: Training and 
education offered across all levels 
of the business. 

1.  Black, Asian & Latinx.

DR. MARTENS PLC  ANNUAL REPORT 2022

81

STRATEGIC REPORTSUSTAINABILITYSustainability 
continued

Race/Ethnicity: 
Throughout 2021 we focused on building 
our capabilities internally to mitigate bias 
and improve our racial fluency capability 
in concrete ways. This capability building 
came to fruition in several initiatives:

•  Activated our Black History Month 

celebration ‘Celebrating Black Voices’ 
by partnering with Black-owned media 
and film companies, showcasing the 
experiences of our Black employees, 
and offering a month-long calendar  
of learning activities for our  
Americas employees. 

•  Added Juneteenth as a paid holiday 

(Americas employees only). 

LGBTQIA+: 
Pride is celebrated globally every June, 
but at DM’s we’re committed to showing up 
and supporting the LGBTQIA+ community 
all year round. During 2021, we celebrated 
through our global campaign ‘Proud then, 
proud now, proud always’. 

Throughout the business, we heard  
from external LGBTQIA+ voices including 
Global Butterflies, Casey Tanner and  
We Create Space through webinars, 
workshops, and educational resources.  
We also encouraged the people of DM’s to 
raise their voice on intersectional issues 
in relation to the LGBTQIA+ community 
using an internal forum. 30% of our 
employees identify as LGBTQIA+ and we 
hosted lunch and learns where internal 
staff talked about their experiences. 

At DM’s, we also showed our support by 
donating to a variety of charities across 
the world including the Trevor Project in 
the US, Albert Kennedy Trust, Le Refuge 
and Jugend gegen Aids in EMEA and 
ReBit in APAC. 

As well as internal events and education, 
we support Pride externally through our 
Pride boot, year-round social campaigns 
amplifying the voices of marginalised 
LGBTQIA+ people, competitions and 
participating in the Pride parade in Portland. 

OUR COM MI T M E N T

50%

Gender: 
Creating a culture of support and allyship 
is the foundation for gender equality at 
Dr. Martens. Today, nearly two-thirds of 
our global team are women. But this is 
not just about representation: at DM’s we 
are putting the policies and systems in 
place to foster an inclusive workplace. In 
March 2022 the DE&I team launched our 
relationship with Catalyst, a global 
non-profit that helps companies build 
workplaces that work for women. Through 
this relationship, all employees have 
access to the full spectrum of Catalyst 
research, tools, webinars, and more. We 
also announced a series of updates to our 
family friendly HR policies during 
International Women’s Month that would 
support women and parents through key 
milestones throughout their careers, 
namely Fertility, Loss, Maternity, Paternity 
and Menopause. These policies are being 
finalised ready for launch later in 2022. 

We were disappointed that the pay gap 
widened in our 2021 Gender Pay Gap 
Report. Whilst we’ve made good progress 
over the last 12 months in promoting and 
hiring into more senior roles, we know we 
need to stay focused on improving our 
representation and improving the gender 
pay gap through the actions of our DE&I 
strategy and plans. 

women in senior leadership roles (GLT  
and direct reports) in the next 3-5 years

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DR. MARTENS PLC  ANNUAL REPORT 2022

Inclusivity on our website: On our American 
consumer website, following successful 
optimised testing, we added ‘For All’ as  
the first option into the navigation panel, 
pulling through unisex styles. Whilst there 
is still much for us to do in this space, early 
feedback was positive, and we will look to 
test this in the EMEA region next. 

DE&I Leadership Learning: In June 2021, 
we launched our DE&I Learning globally. 
This was mandatory for senior leaders 
and all employees within Human 
Resources. The modules introduced the 
foundations of DE&I, conscious and 
unconscious bias, inclusive language and 
providing specific managerial guidance 
for leaders in thinking and acting with  
an inclusive mindset.

In FY22 our Human Resources Leadership 
Team (HRLT) and Americas Leadership 
Team (ALT) participated in separate 
inclusive leadership training pilots.  
Both programmes were aimed at: 

•  Learning more about their own identity 

and point of view. 

•  Increasing their ability to recognise, 
understand, appreciate, and utilise 
difference on their work teams and 
amongst the respective leadership teams. 

•  Applying language, techniques, and 

action they can use with their teams. 

 
DE&I: HOW WE’RE DOING...
We all play our part to make sure DM’s 
is an environment with open minds, 
open eyes, open ears and open 
conversations. In 2021, we developed 
gender and ethnicity targets, to help us 
track our progression on representation 
across DM’s. These are:

To be achieved within three to five years:

Ethnicity
•   30% underrepresented  

communities1 in senior leadership  
roles (GLT and direct reports)  
FY22:  

20.6%

Gender
•   50% women in senior leadership  
roles (GLT and direct reports)  
FY22:  

43.6%

•  Increase non-binary colleagues  

from 2% to 4% globally  
FY22:  

4%

•  Increase male representation  

across our retail stores to 40%  
FY22:  

29%

1.  Black, Asian & Latinx.

When we set these targets, non-binary 
representation amongst our 
employees was at 2% globally. Since 
then, it has increased to 4% meaning 
we achieved this target earlier than 
anticipated, which is reflective of the 
inclusive nature of Dr. Martens as a 
workplace. We will now look to develop 
this target further.  

We can see that we have continued  
to build on our strong foundation of 
acceptance and inclusion through  
our DE&I survey results and our 
progression against our DE&I targets. 
For us, it boils down to treating  
people right, striving to do better  
and learning when we get it wrong.  

Engagement and Inclusion Survey
Our 2022 Engagement and Inclusion 
Survey seeks to understand the lived 
experience for all employees across 
Dr. Martens globally. With a 92% response 
rate – an increase of around 500 people 
from the previous year’s survey – our 
people shared their thoughts and feedback, 
and the results highlight the areas where 
we are doing well and areas that we need 
to focus on in the coming year:

•  Included: 82% feel they can express 

themselves at work.

•  Accepting: 80% agree that Dr. Martens 

encourages diversity.

•  Equipped: 78% feel empowered and set 

up for success.

•  Valued: 76% feel that their voice and 

contribution matters.

•  Inspired: 66% are inspired to be part 

of Dr. Martens’ future.

•  Growing: 63% keep evolving in their 

work and as a person.

Overall, our engagement score was  
broadly unchanged versus last year. We 
acknowledge that we are on a journey to 
increase momentum and improve in the 
future. This year, the employee engagement 
score was incorporated into the Executive 
Directors’ bonus target, which was missed 
given the overall score. You can read more 
about this on page 147.

Looking ahead, our ‘employee listening 
strategy’ (page 124) will be developed 
further to build on our strong approach to 
engagement. We continue to emphasise 
that ‘engagement happens at a local level’ 
so we are working with all managers to 
ensure they have the tools, confidence and 
capability to have regular action-focused 
feedback sessions to keep the conversation 
alive throughout the year. We are 
complementing local level engagement 
with a Company-wide focus on our Inspired 
and Growth factors for this year, as well  
as implementing the right systems and 
resources to equip all of our people as  
we aim to improve next year.

We have a strong foundation to build 
upon but also recognise there is more  
to do to ensure Dr. Martens continues  
to be an environment where our people 
feel supported and able to reach their  
full potential. 

What’s next? 
We aim to create an environment where  
our people can thrive, build human 
connection and evolve our systems  
to drive organisational effectiveness. 
Through FY23, we will be driving 
momentum by focusing on four key areas:

•  Talent Acquisition: We are developing  
a new applicant tracking system and 
playbook, bringing our brand story to 
life and raising awareness across a 
more diverse group of candidates and 
inspiring them to play their part in the 
DM’s journey. 

•  Talent Management and Development: 

To complement the culture work around 
Rebellious Self Expression, we will 
embed the DM’s leadership framework 
aimed at building leadership capability, 
which will enable a long-term talent 
pipeline and robust succession planning 
for the future. Our ambition is to 
develop leaders that understand and 
embrace their role to develop leaders 
and talent of the future.

•  DE&I: We will track our representation 
data annually and conduct a gender 
pay gap study annually, and gender pay 
equity audits every other year. While  
we are proud of our progress we know 
there’s more work to do. 

•  Infrastructure: We will continue to build 
out our HR systems, benchmarking 
capability, reward structure and careers 
sites to set ourselves to hire, develop 
and retain the incredible talent we have 
at DM’s now and in the future 

Our culture is at the heart of everything  
we do and we believe it is owned by every 
employee at Dr. Martens. We will continue 
to evolve our culture to reinforce our 
commitment to co-create a diverse, 
equitable and inclusive space for people to 
thrive. We look forward to reporting more 
on our progress next year. 

   OUR BRAND CUSTODIANS  
See the opening pages  
of the Annual Report

DR. MARTENS PLC  ANNUAL REPORT 2022

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STRATEGIC REPORTSUSTAINABILITY 
 
 
 
 
 
 
 
Sustainability 
continued

HUMAN RIGHTS

WHY IT MATTERS… 
Integrity is at the heart of what we do 
and how we show up at Dr. Martens. 
We expect high standards of each 
other and our supply partners. Human 
rights is a key area for our business 
and as a result we are committed to 
respecting the rights of our people 
and those in our supply chain.

Speak up: We have an independent, 
confidential hotline as a means for 
Dr. Martens employees to raise concerns 
and grievances relating to human rights, 
harassment, or any other area covered  
in our policies and values.

As well as continuing to expand our CSR 
monitoring programme, this year we have 
also focused on increasing the modern 
slavery awareness of our people:

•  Training: We delivered tailored modern 
slavery training with key internal teams 
such as our owned and operated UK 
distribution management level staff. 

•  E-learning: We have a human rights 

training module available for employees 
on our training hub. We have also been 
working on the development of an 
internal modern slavery training 
e-learning module which is due to  
be rolled out globally in FY23.

WHAT WE’RE DOING…
At DM’s, we are strongly committed to 
respecting human rights. This 
commitment is described in our policies, 
standards, and strategies, including the 
DOCtrine – our business Code of Conduct, 
our Supplier Code of Conduct, as well as 
our Diversity, Equity & Inclusion strategy.

Over the past year, we have continued to 
expand our CSR monitoring programme 
across our Key Tier 2 supplier factories to 
ensure our extended supply chain meets 
our expected standards. Covid-19 has 
continued to cause significant disruption to 
supply chains globally. We have held true 
to our values and have been committed to 
showing up with integrity for our suppliers, 
which you can find on page 32.

We also recognise that the pandemic and 
other world events often have the greatest 
impact on some of the world’s most 
vulnerable people. This is why our actions to 
uphold the standards expected of our supply 
chain, and tackle issues such as modern 
slavery, are now more important than ever. 
At DM’s we believe knowing our supply 
chain, education and collaboration are key.

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DR. MARTENS PLC  ANNUAL REPORT 2022

 
COMMUNITY

WHY IT MATTERS… 
At DM’s we take pride in the fact that 
we stand up and support each other 
as a global community. We want our 
people to feel empowered to support 
the causes they feel most passionately 
about. It’s more important than ever 
that we come together to support one 
another through giving back.

WHAT WE’RE DOING…
We have a history of supporting causes 
that work to advance social justice issues, 
including support for anti-racism, 
LGBTQIA+ rights, and mental health 
initiatives – all of which we know our 
people are passionate about. Over the 
past year, this impact has been amplified 
through our efforts as a company, as  
well as by the Dr. Martens Foundation.

Volunteering: We encourage our employees 
to use their two-day volunteering allowance 
to support a charity of their choice. In 
2021, Juneteenth was also added as a paid 
holiday in the Americas, with employees 
encouraged to use their time to give back 
to their local communities.

•  This year, Dr. Martens plc supported  
a number of global charities through 
donations including The Trevor Project 
in the US, Albert Kennedy Trust, Le 
Refuge and Jugend gegen Aids in 
EMEA and ReBit in APAC. For more on 
how we are championing LGBTQIA+ 
causes see page 82. 

•   In the US, in November 2021, we 

celebrated Giving Tuesday rather than 
Black Friday. Dr. Martens matched the 
donations of consumers raised through 
our social channels in the US, and in 
total over $150,000 was raised and 
donated to The Trevor Project. 

Dr. Martens Foundation
Established during the pandemic, the 
Dr. Martens Foundation was created to 
support causes which exist to advance 
social justice. 

The Foundation is an independent UK 
registered charity, with charity status 
being granted in May 2021. It is overseen 
by a five-person Board of Trustees, 
including two Dr. Martens employees  
and three independent Trustees.

The Foundation has a ‘depth and 
breadth’ approach to funding, directly 
supporting under-served communities 
who are struggling with day-to-day 
injustices, whilst also supporting causes 
which tackle some of the systemic 
causes of those injustices. 

38Grassroots grants awarded by 

the Dr. Martens Foundation

It does this by funding grassroots 
organisations that can help local 
communities with their immediate 
needs, whilst also providing larger, 
longer-term funding to a small number 
of organisations that advocate for 
change at a national level. So far, 38 
grassroots grants have been awarded  
to charities globally, with the main 
themes supported in the table below.

THEMES FUNDED BY THE DR. MARTENS FOUNDATION IN FY22

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C

DR. MARTENS PLC  ANNUAL REPORT 2022

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STRATEGIC REPORTSUSTAINABILITY 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sustainability 
continued

Three examples of organisations which 
received a grassroots grant can be seen 
below. In March 2022 the Foundation made 
three emergency grants to humanitarian 
organisations supporting civilians who 
have been displaced from Ukraine.

The Dr. Martens Foundation  
has donated £735,830  
to 41 organisations.

Region: California, USA

House of Ruth serves individuals and families 
who are impacted by domestic violence. It 
delivers holistic, survivor-driven advocacy 
by helping people respect their right to 
self-determination and identify and set their 
own goals. In the long term, it aims to help 
eradicate domestic violence by investing in 
prevention strategies. The funding will help 
House of Ruth support domestic violence 
survivors throughout 2022.

Region: United Kingdom

Micro Rainbow supports the integration of 
lesbian, gay, bisexual, trans, queer and intersex 
(LGBTQI) people who flee persecution and come 
to the UK in search of safety. It implements 
a holistic approach to integration by offering 
safe housing, social inclusion and employability 
support. The funding will run a free helpline 
in Pashto to support LGBTQI people who are 
fleeing Afghanistan and will also offer integrated 
support while they settle in the UK. 

Region: Hong Kong

ImpactHK works with people experiencing 
homelessness by helping them settle in a 
safe home, restore their mental and physical 
wellbeing, build their self-esteem and increase 
their social capital. The funding will allow 
ImpactHK to deliver ten outreach activities 
a week across the city, link up with other 
services and provide emotional support to 
those experiencing homelessness.

Golsana Begum  
DR. MARTENS FOUNDATION MANAGER

The Foundation has 
come a long way since 
its inception in 2021 
and has already 
supported so many 
passionate and 
inspiring organisations 
across the globe. It’s 
looking forward to 
doing more, going 
further and becoming 
a fearless champion  
of social justice.

WHAT’S NEXT? 
The next priority for the Dr. Martens 
Foundation will be selecting 
organisations who have national-level 
impacts on racial, gender and LGBTQIA+ 
rights across the three regions of North 
America, Europe and in the Asia Pacific. 

The focus going forward is to develop a 
robust grant management and learning 
strategy to ensure that the organisations 
it partners with can grow and learn from 
each other.

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DR. MARTENS PLC  ANNUAL REPORT 2022

SUSTAINABILITY GOVERNANCE

BOARD:

Dr . Martens plc Boar d

AUDIT AND RISK 
COMMITTEE

REMUNERATION 
COMMITTEE

NOMINATION 
COMMITTEE

MARKET DISCLOSURE 
COMMITTEE

MANAGEMENT:
Including Executive 
Directors, Global 
Leadership Team  
and management

T
H
G
I
S
R
E
V
O

TCFD 
WORKING 
GROUP

SUSTAINABILITY 
STEERING COMMITTEE

OPERATIONAL RISK 
COMMITTEE

SUSTAINABILITY 
WORKING GROUPS

REGIONAL RISK 
COMMITTEES

OPERATIONS

MATERIALS

PACKAGING

LIFECYCLE

CLIMATE
Climate-related risks and opportunities 
are cross-cutting issues which are raised 
in each Sustainability Working Group

D
E
L
E
G
A
T
I
O
N
O
F
A
U
T
H
O
R
I
T
Y
A
N
D
A
C
C
O
U
N
T
A
B
I
L
I
T
Y

At Dr. Martens, responsibility and integrity 
forms the foundation on which our 
governance is built. We have a robust 
governance structure and risk management 
framework, which you can read more about 
on pages 97. 

Sustainability governance
Our overarching sustainability strategy  
is sponsored by our GLT Sustainability 
Lead, Emily Reichwald. Our sustainability 
strategy is overseen by the Sustainability 
Steering Committee, which is chaired  
by our CEO, Kenny Wilson. Its members 
include the COO, CPO, CMO, CHRO and 
other key functional heads. The 
Sustainability Steering Committee reports 
directly to the Board and provides regular 
updates to help determine the focus and 
direction of the strategy. Throughout 
FY22, the Sustainability Steering 
Committee met every six weeks.

During the year we have adapted the 
sustainability governance structure to 
support our new Planet, Product, People 
strategy. This new approach, with Working 
Groups feeding into the Sustainability 
Steering Committee six times a year, was 
adopted in April 2022, and is set out in 
more detail in our TCFD disclosure on 
page 90.

Policies 
Our policy needs are regularly reviewed by 
our Legal, Compliance and Sustainability 
teams which work collaboratively together. 
Policies are developed by using international 
standards and by looking at best practices 
across the industry. They are reviewed by 
the Board before being rolled out.

Our key ESG policies can be found here: 

•  The DOCtrine, our business Code of 

Conduct, including:
 — Anti-Bullying, Discrimination and 

Harassment;

 — Data Protection;

 — Health and Safety;

 — Human Rights and Ethical Trade;

 — Anti-Bribery, Corruption and Fraud;

 — Competition Law/Anti-Trust;

 — Confidential Information;

 — Conflict of Interest; and

 — Whistleblowing;

•  MIE Environmental Policy;

•  Anti-Slavery and Human Trafficking Policy;

•  Animal Derived Materials Policy;

•  Sanctions Policy; and

•  Third Party Due Diligence Policy

Supplier policies
We have a number of policies and 
procedures to ensure our suppliers 
comply with our business terms, as well 
as employment, environmental and other 
relevant laws and regulations. We have 
contractual provisions that require our 
agents, distributors and franchisees to 
also comply with the same terms: 

•  Supplier Code of Conduct; 

•  Migrant Worker Policy; and 

•  Environmental Standards.

Compliance and training
Our global compliance and training 
platform allows consistent and relevant 
policies and training materials to be 
distributed to our employees across all 
regions in relevant languages. It also 
provides live views and up to date 
reporting and monitoring of the business’s 
progress rate, therefore allowing targeted 
training and communication where 
needed. Training modules for all 
Dr. Martens employees include modules on 
Human Rights, Financial Crime (including 
Anti-Bribery and Corruption), Acceptable 
Usage and Cyber Security. All employees 
are also required to read and agree to  
our Anti-Bribery and Corruption Policy  
at the beginning of their employment  
and whenever it’s updated.

DR. MARTENS PLC  ANNUAL REPORT 2022

87

STRATEGIC REPORTSUSTAINABILITY 
 
 
 
Sustainability 
continued

SASB REFERENCE TABLE

The Sustainability Accounting Standards Board (SASB) Foundation is a not-for-profit, independent standards-setting organisation 
that aims to establish and maintain industry-specific standards. This table identifies the standards deemed relevant to the Apparel, 
Accessories & Footwear industry, as defined by SASB’s Sustainable Industry Classification System (SICS). It references the location 
in our Annual Report that responds to each metric. There are, historically, some areas where information has not been captured, 
however we are working to improve our data systems in order to collect and monitor all required data.

METRIC

Number of (1) Tier 1 suppliers and (2) 
suppliers beyond Tier 1.

CATEGORY

UNIT OF 
MEASURE

Quantitative Number

CODE

RESPONSE

CG-AA-000.A We have 14 Tier 1 footwear assembly factories 
and 9 accessories suppliers. More information 
can be found on page 70 (Global Supply Chain). 

MANAGEMENT OF CHEMICALS IN PRODUCTS
Discussion of processes to maintain 
compliance with restricted 
substances regulations.

Discussion 
and analysis

N/A

Discussion of processes to  
assess and manage risks and/or 
hazards associated with chemicals  
in products.

Discussion 
and analysis

N/A

ENVIRONMENTAL IMPACTS IN THE SUPPLY CHAIN
Percentage of (1) Tier 1 supplier 
facilities and (2) supplier facilities 
beyond Tier 1 in compliance with 
wastewater discharge permits  
and/or contractual agreement.

(%)

Quantitative Percentage 

CG-AA-
250a.1

CG-AA-
250a.2

CG-AA-
430a.1

Quantitative Percentage 

(%)

CG-AA-
430a.2

Percentage of (1) Tier 1 supplier 
facilities and (2) supplier facilities 
beyond Tier 1 that have completed 
the Sustainable Apparel Coalition’s 
Higg Facility Environmental Module 
(Higg FEM) assessment or an 
equivalent environmental data 
assessment.

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DR. MARTENS PLC  ANNUAL REPORT 2022

See social and environmental management 
within the Global Supply Chain (pages 70 to 72).

See social and environmental management 
within the Global Supply Chain (pages 70 to 72).

100% of our leather suppliers that conduct wet 
processing comply with the LWG protocol, 
which is aligned to ZDHC, and Dr. Martens 
wastewater requirements as outlined in our 
Supplier Environmental Standard. For more 
information see the Leather section (pages 75) 
and Social and environmental management 
within the supply chain (pages 69 to 72).

All Tier 1 suppliers must sign our 
Environmental Standards agreement, which 
includes our wastewater management and 
effluent treatment requirements.

In FY22 we maintained ISO 14001 
accreditation at our Tier 1 Made In England 
manufacturing site. We want to lead by 
example, and over the coming years we will 
support our other Tier 1 suppliers to introduce 
an environmental certification standard, such 
as ISO 14001, by 2025. 

Currently, 14% of our Tier 1 footwear 
assembly supplier factories have an 
environmental certification. We will continue 
to engage with the rest of our Tier 1 suppliers 
to report the baseline in FY23.

METRIC

CATEGORY

UNIT OF 
MEASURE

CODE

RESPONSE

LABOUR CONDITIONS IN THE SUPPLY CHAIN
Percentage of (1) Tier 1 supplier 
facilities, (2) supplier facilities 
beyond Tier 1 that have been audited 
to a labour code of conduct and (3) 
percentage of total audits conducted 
by a third-party auditor.

Quantitative Percentage 

(%)

CG-AA-
430b.1

Priority non-conformance rate  
and associated corrective action  
rate for suppliers’ labour code of 
conduct audits.

Quantitative Rate

Description of the greatest (1) labour 
and (2) environmental, health and 
safety risks in the supply chain.

Discussion 
and analysis

N/A

CG-AA-
430b.2

CG-AA-
430b.3

(1)  All our Tier 1 suppliers are required to sign 
our Master Supplier Agreement, which 
includes a Code of Conduct and Migrant 
Worker Policy. 100% of our Tier 1 suppliers 
have been audited and surpassed our 
required CSR criteria. For more information 
see Social and environmental management 
within the supply chain (pages 69 to 72).

(2)  All of the tanneries we source leather from 
are LWG certified, for which a recognised 
social audit is now a requirement.

(3)   100% of our Tier 1 CSR audits were 
conducted by a third-party auditor.

100% of our Tier 1 suppliers audited in FY22 
achieved the highest rating in the CSR audit 
(Intertek WCA monitoring programme). We 
audit our active Tier 1 suppliers at least annually.

See social and environmental management 
within the supply chain (pages 70 to 72), 
Materials (pages 74 to 76) 
Climate and carbon (pages 66 to 68) 
Governance and policies (page 87)

RAW MATERIALS SOURCING
(1) List of priority raw materials;  
for each priority raw material:  
(2) environmental and/or social 
factor(s) most likely to threaten 
sourcing, (3) discussion on business 
risks and/or opportunities associated 
with environmental and/or social 
factors, and (4) management 
strategy for addressing business 
risks and opportunities.

(1) Amount of priority raw materials 
purchased, by material, and  
(2) amount of each priority raw 
material that is certified to a 
third-party environmental and/or 
social standard, by standard.

Discussion 
and analysis

N/A

CG-AA-
440a.3

See Materials (page 74), Packaging (page 77) 
TCFD report (page 90) and Risk Management 
(page 97).

Quantitative Metric tons 

(t)

CG-AA-
440a.4

From AW21, 100% of our upper leather came 
from LWG certified tanneries. From SS22,  
all other specified leather, including linings, 
leather goods, laces and footbeds, also  
came from LWG certified tanneries. More 
information can be found on page 75 
(Leather). Historically, this information has 
not been collected for PVC. We are working  
to install the internal systems to monitor 
progress against our sustainable materials 
Commitments to the required unit of measure. 

DR. MARTENS PLC  ANNUAL REPORT 2022

89

STRATEGIC REPORTSUSTAINABILITYOur TCFD Disclosures

TASK FORCE ON CLIMATE-RELATED 
FINANCIALDISCLOSURES

We support the Task Force on Climate-related Financial Disclosures (TCFD) framework  
and disclose our first TCFD report in line with the UK Listing Rules (LR 9.8.6R).

INTRODUCTION

Climate change is the most significant 
environmental challenge the world is 
facing. Reducing our carbon footprint is 
not only the right thing to do, it will also 
help minimise our future climate-related 
risks and maximise our climate-related 
opportunities, which will play a key role  
in our ability to continue to generate 
long-term value. 

Climate has been a key focus for us this 
year. Since August 2021, we have worked 
with the Carbon Trust to measure our  
full Scope 1, 2, and 3 carbon footprint, 
develop Science-Based Targets (SBTs)  
and identify our most significant climate-
related risks and opportunities. We are 
awaiting the updated guidance for our 
sector from the Science Based Targets 
initiative (SBTi) in order to submit our 
targets, as advised by the SBTi (expected 
later in 2022). 

These exercises have informed the 
development of our Planet, Product, 
People sustainability strategy and 
roadmaps, which will enable us to progress 
with our sustainability Commitments  
(see page 63 for further details).

Our report is consistent with the four TCFD pillars and we comply with ten of the 
eleven recommended disclosures as indicated in the table below. We are in partial 
compliance with recommendation 2b, because in the coming year we will be 
undergoing climate-specific financial modelling – further details of which can be found 
on page 92. We plan to report the outputs of this modelling in future disclosures.

TCFD COMPLIANCE INDEX TABLE

TCFD 
PILLAR

RECOMMENDED 
DISCLOSURE

PAGE 
REFERENCE 

1. GOVERNANCE a.  Describe the board’s oversight of climate-

Pages 87, 91  

related risks and opportunities.

b.  Describe management’s role in assessing 
and managing climate-related risks and 
opportunities.

Pages 87, 91 

2. STRATEGY

a.  Describe the climate-related risks and 

Pages 93, 95 

opportunities the organisation has identified 
over the short, medium, and long term.

b.  Describe the impact of climate-related risks 
and opportunities on the organisation’s 
businesses, strategy, and financial planning.

Pages 92, 96 

c.  Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C  
or lower scenario.

Pages 92,  
93 – 95

3. RISK 
MANAGEMENT

a.  Describe the organisation’s processes for 

identifying and assessing climate-related risks.

Pages 92, 96, 
97 – 98

b.  Describe the organisation’s processes for 

managing climate-related risks.

Pages 93 – 95, 
96

c.  Describe how processes for identifying, 

assessing, and managing climate-related 
risks are integrated into the organisation’s 
overall risk management.

Pages 96,  
97 – 98

4. METRICS 
AND TARGETS

a.  Disclose the metrics used by the 

organisation to assess climate-related risks 
and opportunities in line with its strategy 
and risk management process.

Pages 63 – 79, 
96

b.  Disclose Scope 1, Scope 2 and, if appropriate, 
Scope 3 greenhouse gas (GHG) emissions 
and the related risks.

Pages 66 – 69, 
96

c.  Describe the targets used by the organisation to 
manage climate-related risks and opportunities 
and performance against targets.

Pages 63 – 79, 
93 – 96

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DR. MARTENS PLC  ANNUAL REPORT 2022

GOVERNANCE

The Board oversees Dr. Martens’ 
sustainability strategy and Dr. Martens’ 
ESG-related activities including our 
management of climate-related risks  
and opportunities. It carries out this role 
through in-depth sustainability updates 
presented at Board meetings at least 
annually as well as regular informal 
updates from the General Counsel who 
leads the Sustainability team. These 
provide an opportunity for the Board  
to discuss and provide feedback to,  
and challenge, the Sustainability team  
in respect of ESG-related priorities, 
initiatives, and targets (including our  
Net Zero Commitment and supporting 
Commitments, see page 63). The Board is 
kept informed of changing regulatory and 
legislative developments, including those 
relating to climate-related disclosures as 
well as sustainability more broadly, 
through quarterly ‘horizon scanning’ 
papers. The Board uses this information 
to help guide its broader decision-making, 
including with respect to strategy, risk 
management, business planning and 
performance management.

The sustainability strategy at Dr. Martens 
is underpinned by a clear governance 
framework which has been developed 
over the past year, which can be found  
on page 87. This covers the day-to-day 
responsibility for different elements of 
the sustainability strategy, as well as 
oversight of the strategy, and the way 
information flows between these groups 
and to the Board.

•  Dr. Martens’ sustainability strategy  
and climate risks and opportunities 
were discussed at 25% of this year’s 
Board meetings. 

•  Climate deep dive and review for all 
members of the Board, delivered by 
Dr. Martens Environment and Climate 
Impact Manager and an external 
sustainability consultancy, was also 
held in January 2022. 

•  ESG targets formed part of this year’s 

performance measures for the 
Executive Bonus Scheme and will 
continue to do so in the new financial 
year; these can be read about on pages 
148 to 161. More detail on our 
governance can be found on the 
following pages:

   Dr. Martens plc Board and other 
Board-level committees: page 129.

   Operational Risk Committee: page 97.

   Sustainability Steering Committee: 
page 87.

   Sustainability governance structure 
including Working Groups: page 87.

The Sustainability Steering Committee 
is chaired by the CEO assisted by the 
General Counsel. The Committee has 
overall management responsibility for 
climate-related issues, and reports 
regularly to the Board.

Sustainability Working Groups:
Operations, Materials, Packaging and 
Lifecycle report into the Sustainability 
Steering Committee every two months 
providing updates on progress against DM’s 
sustainability strategy, Commitments, and 
metrics. Climate cuts across all areas of our 
strategy, so falls within the scope of each 
of the Working Groups. Working Groups 
are led by management-level subject 
matter experts from across the business, 
with guidance and technical advice 
provided by the Sustainability team. 

TCFD Working Group:
A cross-functional Working Group 
comprised of the Sustainability, Internal 
Audit & Risk, Finance and Supply Chain 
teams works collaboratively to identify, 
monitor, and manage climate risks  
and opportunities. The Working Group 
provides updates into the Sustainability 
Steering Committee, which is chaired by 
the CEO who has ultimate accountability. 

Environment and Climate  
Impact Manager
The Environment and Climate Impact 
Manager is responsible for the day-to-day 
consideration, management and inclusion 
of climate-related risks and opportunities 
across the business. They have the 
responsibility for attending all Sustainability 
Steering Committee meetings and working 
groups, to ensure climate risks and 
opportunities are included on the agenda 
and appropriate expertise is made 
available, where relevant.

DR. MARTENS PLC  ANNUAL REPORT 2022

91

STRATEGIC REPORTOur TCFD Disclosures 
continued

APPROACH TO

TCFD

CLIMATE SCENARIO ANALYSIS METHODOLOGY AND SCORING APPROACH:

Working with the Carbon Trust, we 
adopted peer-reviewed climate science 
and scenario-models to forecast our 
climate-related risks and opportunities  
in line with the recommendations of  
the TCFD. This was supplemented by 
interviews with key internal stakeholders 
to gain insight into how these impacts 
could change as our business and supply 
chain evolves. 

We assessed the annual financial 
implication of each climate-related risk 
and opportunity against the most 
extreme respective scenarios. Physical 
risks were assessed using the +2°C 
scenarios and transition risks were 
assessed using <2°C scenarios.1

Climate models used above and below 2°C scenarios: 

Below 2°C scenario

Above 2°C scenario

0-1.3°C increase

<2°C

+2°C<

+3°C

+4°C

Lower physical risks,  
higher transition risks

Models used: 
Scenarios supporting low emissions 
include:

•  Net Zero by 2040 – NGFS.

•  The Sustainable Development 

scenario (SDS) – IEA and World 
Energy Outlook.

•  2°C scenario (2DS) – IEA.

•  Energy Technology Perspectives 

(ETP). 

Where the financial implications  
of carbon taxes were assessed, 
Dr. Martens’ FY20 emissions profile 
was used.

Higher physical risks, lower transition risks

Models used:
•  A number of Representative Concentration Pathways 
(RCPs) adopted by the IPCC were used to forecast 
prospective physical risks. 

•  RCP 8.5 was used in both ‘Business as Usual’ and 

‘High Emissions’ scenarios, where temperatures are 
forecast to exceed 2°C (3°C – 5.1°C degrees). As this 
scenario models a stark extremity, RCP 4.5 (between 
2 and 3°C) and ~3°C+ scenarios were also considered. 

•  Scenario sources were gathered from NGFS, the IEA 
and World Energy Outlook, Climate Impact Explorer, 
the WRI, and the UN FAO. 

The most significant climate-related  
risks and opportunities were scored  
and mapped against likelihood, time 
horizon and financial impact. These 
scores prioritise the climate risks and 
opportunities in order of importance, 
which will in turn support the 
prioritisation of our sustainability 
strategy and Commitments. 

The scoring criteria consisted of the 
following:

•  Likelihood: The likelihood score is 
based on the number of scenarios  
in which climate-related risks and 
opportunities are predicted to occur 
under multiple climate models. 

•  Time horizon: The time horizon score 

is based on the timeframe that external 
events which drive climate-related risks 
and opportunities are expected to 
occur under both below and above  
2°C scenarios. 

When considering climate-related physical 
and transition risks and opportunities, 
Dr. Martens assesses them through  
short, medium and long-term timescales.  

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DR. MARTENS PLC  ANNUAL REPORT 2022

These timescales were chosen as they are 
aligned with the business’s wider strategic 
planning horizons, enabling climate-
related risks and opportunities to be 
factored into broader business decisions:

Definitions2:
Transition Opportunities: Business avenues which 

provide financial prospects related to increased 

demand for lower-carbon products, business models, 

and supply chains.

Transition Risks: Policies, legislation, markets and 

Time horizon

Period

technology which will need to transition towards a 

Present

Short

Medium

Long

Up to 3 years

From 3 to 5 years

zero-carbon global economy. The slower these 

transitions are embedded, the greater the likely 

exposure to physical risks.

From 5 to 10 years

Physical Risks:

10 years +

• 

 Chronic: Temperature changes due to increasing 

emissions. Increasing temperatures both 

accelerates the acute risks, as well as driving 

further chronic risks such as altering rainfall 

patterns and warming the ocean, resulting in 

water stresses and sea-level rise respectively.

• 

 Acute: Extreme weather events which are likely to 

increase in frequency and magnitude due to rising 

temperatures, e.g. Flooding, Heatwaves, Cyclones, 

Droughts etc. 

We are in the process of further assessing 
the impact of the identified climate-
related risks and opportunities on our 
business strategy and how we may need 
to adapt our strategy and financial 
planning in future. In the coming year,  
we will be undergoing climate-specific 
financial modelling, aimed at further 
understanding business resilience,  
the investments required to fund 
opportunities as well as mitigating 
potential risks. We plan to report the 
outputs from these workstreams in  
future disclosures. 

 
OVERVIEW OF DR. MARTENS’ PRIORITISED CLIMATE-RELATED RISKS AND OPPORTUNITIES:

Our most significant climate-related risks and opportunities are set out in the table below, alongside information on how these are 
being managed.

Transition Opportunities: 

TCFD Risk 
Categorisation  
and Sub category

Transition 
opportunity/ 
Market

Expected time 
horizon

Climate-related risks and  
opportunities Identified

Our relevant Commitments  
and action

Present

Repair and Resale Markets

Sustainability strategy key area: Lifecycle

Generating an increased proportion of revenue 
through the sale of repaired and used Dr. Martens 
products. These markets are projected to have 
high levels of growth in both a baseline and 
transition scenario.

Commitment: Offer options and guidance for 
wearers to maximise useable life by 2025.

Progress: ReSouled, Dr. Martens’ repair for resale 
initiative launched in April 2022, with plans to scale 
globally if successful. We also encourage consumers 
to prolong the life of their DM’s by sharing tips on 
how to care for their products correctly. 

For more information go to pages 78 – 79.

Short

Alternatives to Leather

Sustainability strategy key area: Materials

Diversifying our core materials by introducing 
alternative materials. Reducing our reliance on 
traditional leather has the potential to reduce  
the emissions intensity per product, potentially 
reducing our costs in the context of a lower 
carbon economy. For example, this could reduce 
our exposure to potential costs associated  
with and linking to the Land-use & Agricultural 
Practice transitional risk (see below), whilst also 
reducing our exposure to physical climate risks 
associated with farming.

Commitments:  
Sustainable vegan upper material by 2028.  
Sourcing 100% of the natural materials in our 
products from regenerative agriculture by 2040.

Progress: Alternative material trials are underway, 
with a new vegan product launch planned. For 
more information go to pages 74 – 76. 

Transition Risks:
The most significant transition risks detailed below all have a low-medium likelihood. Current analysis suggests that these risks 
would be more likely to occur in a low-carbon transition scenario and are less likely to occur in a business as usual and existing 
policy scenario. 

TCFD Risk 
Categorisation  
and Sub category

Transition risks/ 
Policy & Legal 

Expected time 
horizon

Climate-related risks and  
opportunities Identified

Our relevant Commitments  
and action

Present

Carbon Pricing/Taxation

Sustainability strategy key area: Climate

Introduction of carbon taxes and/or carbon trading 
markets could increase input costs across the 
value chain. Although we are not currently subject 
to any direct carbon taxes or emissions trading 
schemes, this could change in future – particularly 
in the case of our European jurisdictions.

Commitment: Net Zero target to be validated  
by SBTi in FY23. 

Progress: First full carbon footprinting exercise 
complete, informing roadmap development ready 
for delivery (pages 66 – 68).

Higher carbon tax rates would have a significant 
impact on the key carbon hotspots identified in the 
footprinting of our supply chain (page 67). In turn, 
these costs would be passed on to Dr. Martens. 

We are in the process of setting ambitious SBTs3 
(pages 66 – 68) which will work towards mitigating  
this risk.

However, the adoption of alternative materials 
(including Alternatives to Leather) could mitigate 
against this as this would give us access to 
materials that are not subject to carbon taxation.

1.   We did so using Dr. Martens’ FY22 financial metrics, operational metrics, physical locations and assets. As we disclose against the TCFD requirements annually, 

these will be updated accordingly.

2.  Source: https://www.tcfdhub.org/wp-content/uploads/2022/04/Glossary-and-Abbreviations.pdf.

3.   We are awaiting the updated guidance for our sector from the Science Based Targets initiative (SBTi) in order to submit our targets, as advised by the SBTi 

(expected later in 2022).

DR. MARTENS PLC  ANNUAL REPORT 2022

93

STRATEGIC REPORTOur TCFD Disclosures 
continued

TCFD Risk 
Categorisation  
and Sub category

Transition risks/ 
Policy & Legal 

Expected time 
horizon

Climate-related risks and  
opportunities Identified

Our relevant Commitments  
and action

Medium

Production Standards & Buildings Energy 
Efficiency

Sustainability strategy key area: Operations  
(& Climate)

Stricter standards and policies are expected  
to be used as regulatory tools for decarbonising 
materials, processes, and services throughout 
supply chains. Stronger efficiency regulations 
affecting our own operations and our value chain 
could result in increased costs. 

Commitments: 
•  Net Zero target to be validated by SBTi in FY23.
•  Source renewable electricity across our owned 

and operated sites by 2025.

•  Environmental certification standard to all Tier 1 

suppliers by 2025. 

These are most likely to impact DM’s through 
standards applied to cattle-farming, PVC 
production, and packaging, which we are already 
beginning to see through regional Extended 
Producer Responsibility (EPR) schemes.  
This could result in positive output through 
operational efficiency opportunities. 

Better energy efficiency, resulting in less energy 
used across the value chain, could positively 
mitigate against the Increased Prices of Input 
Materials, Processes and Services.

Progress: All of our electricity for our owned and 
operated sites in the UK comes from renewable 
sources. We have also set an additional internal 
commitment to source 75% of our electricity for 
our owned and operated sites across Europe from 
renewable sources before FY24 (page 68).

We have maintained our ISO 14001 certification 
across our MIE factory and maintain strong 
relationships in our supply chain to encourage 
best practice (pages 69 – 70).

Transition risks/ 
Market

Medium-Long

Increased Prices of Input Materials, Processes 
and Services

Sustainability strategy key area: Packaging  
& Materials

The decarbonisation of materials, processes  
and services, and the adoption of lower impact 
alternatives, could potentially require higher 
levels of investment within the supply chain and 
thus potentially higher costs for the business  
and our customers. In addition, increased demand  
for the same materials (e.g. leather, PVC and 
packaging materials) and services could also 
result in higher prices, depending on 
circumstances. 

Commitment: 100% of footwear made from 
sustainable materials by 2040. 

Progress: Over the past year we have defined  
our Sustainable Materials Criteria, which will  
act as the foundation towards the achievement  
of our sustainable materials Commitments.  
This includes the maintenance of our product 
durability and timeless design. On this journey  
we are investing in R&D to ensure sustainable 
alternatives are scalable and commercially viable. 
Further details can be found on pages 74 – 76. 

Short-Medium

Land-use & Agricultural Practice

Sustainability strategy key area: Materials

Procurement costs could increase as a result of 
emission-reduction efforts, such as at farm level, 
as well as lower levels of the value chain due to 
less intensive practices and higher demand of 
particular lower impact materials. 

Potential for adverse impact on Increased Prices 
of Input Materials, Processes and Services 
through cost uplift.

Commitment: 100% upper leather from the 
Leather Working Group (LWG) by 2023.

Progress: We have achieved this Commitment and 
continue to be an active member of the LWG to 
enable the sustainable development of the leather 
industry. The leather we source is a by-product  
of the food industry, so we look to work with the 
whole value chain to improve land-use and 
agricultural practices (page 75).

Additional Commitments
Zero deforestation by 2025. 
Sourcing 100% of the natural materials in our 
products from regenerative agriculture by 2040.

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DR. MARTENS PLC  ANNUAL REPORT 2022

 
Physical Risks:
Due to the systemic and interconnected nature of physical risks under high-emissions scenarios, the impacts detailed below  
have the potential to directly impact Dr. Martens’ supply chain. When identifying physical risks across our value chain, we  
considered two main factors: 

•  The significance of the site or region to our business, i.e. its relative contribution in terms of revenue, production volume, 

purchase volume, and value of assets compared to others; and

•  The level of acute or chronic physical risk for each site or region.

Our supply chain strategy is to diversify and limit reliance on individual suppliers or locations, which also reduces potential risk of disruption  
from extreme weather events. This approach is taken whilst also considering low-carbon freight and a transition towards increased near-shoring. 
The criteria for selecting future factory locations now include specific consideration of the potential impact of climate risks.

Broader risk mitigation and business resilience

TCFD Risk Categorisation  
and Sub-category

Expected time horizon

Climate-related risks and 
opportunities identified

Physical/Chronic

Long Term

Temperature changes

Physical/Acute

Short-Medium

Coastal & riverine flooding

Short

Heatwaves

Medium

Wildfires

Short-Medium

Drought

Short

Storms & cyclones

Potential impact
Increased frequency of severe weather events 
could cause disruption to supply and production, 
and increased challenges in maintaining effective 
distribution

Catalysing increased magnitudes of acute 
risks. Affecting rainfall patterns, reducing 
water availability and impacting soil quality. 
Increased temperatures could result in ocean 
warming and subsequent sea level rise.

Sites located near floodplains and low-lying 
coastal areas could be at risk of flooding. 

Heatwaves could lead to increased challenges 
in raising cattle, the creation of inadequate 
working conditions, difficulty in storing leather 
at appropriate temperatures. 

Wildfires could result in the damage or loss of 
livestock upstream, raw materials and assets 
held at manufacturing sites upstream.

Drought may result in decreased tannery 
production and potential closures as water 
supply becomes limited. It may also impact  
the availability of feed and general health of 
livestock, thus impacting availability of hides.

Storms/cyclones at footwear manufacturing 
sites could disrupt local supply chains, 
production, and output/supply.

DR. MARTENS PLC  ANNUAL REPORT 2022

95

STRATEGIC REPORTOur TCFD Disclosures 
continued

RISK MANAGEMENT

Climate-related risks were identified 
through our climate scenario analysis 
methodology and scoring approach (page 
92). This methodology is the approach  
we will take going forward to identify 
climate-related risks.

Climate change is integrated into DM’s 
broader risk management framework, and 
is subject to the same governance, annual 
review process and management attention 
as other risks recorded on our Group  
Risk Register. Further detail on our risk 
management framework is on page 97. 

We currently consider climate risk as  
an emerging risk rather than a separate 
principal risk. We will continue to revisit 
that assessment in FY23 as we conduct 
further analysis into the net potential 
impact of climate risks, after taking into 
account the mitigations we can put in 
place and the potential cost of those. We 
also recognise that climate impacts our 
other principal risks, such as supply chain, 
brand and product, legal and compliance, 
and therefore climate is considered in the 
way we assess and mitigate those risks. 
Pages 97 to 103 include further detail on 
our principal risks.

METRICS AND TARGETS

Climate-related targets:
In last year’s Annual Report, we disclosed 
our Commitment to achieve Net Zero by 
2030. Since then, the guidance for setting 
Net Zero targets has been updated by the 
SBTi. As a result of this, we are committed 
to reduce absolute Scope 1 and 2 emissions 
90% by 2030, from a 2020 base year, which 
is aligned with a 1.5°C future and to the 
requirements for Net Zero targets as set out 
by the SBTi. We are awaiting the updated 
guidance for our sector from the SBTi in 
order to submit our targets and set our 
Scope 3 emissions Commitment, as advised 
by the SBTi (expected later in 2022). 

We have also set additional sustainability 
Commitments that will help us achieve 
our Net Zero Commitments, including to 
source renewable electricity across all our 
owned and operated facilities by 2025.

Our Scope 3 emissions associated  
with the purchase of leather, PVC and 
packaging materials make up the majority 
of our emissions profile. We aim to 
minimise these emissions through the 
pursuit of the sustainability Commitments 
across our key areas of Operations, 
Materials, Packaging and Lifecycle. Some 
examples of these Commitments include:

•  100% of natural materials in products 
from regenerative agriculture by 2040.

•  100% of packaging from recycled or 
other sustainably sourced material  
by 2028.

•  Sustainable vegan upper by 2028.

   Our sustainability Commitments  
and metrics can be found in our 
Sustainability report on pages 54  
to 89.

Where we have not reported metrics and 
progress against Commitments, we are 
working to install the required systems  
to collect and monitor the data so we can 
report progress against these in future 
disclosures.

Carbon footprint 
Table 1 contains the results of our 
baseline footprinting exercise, which was 
carried out this year, and demonstrates 
our value chain emissions in FY20 (April 
2019-March 2020)4. Further details can  
be found on page 66.

Our FY21 and FY22 limited Scope 1, 2  
and 3 GHG emissions can be found in our 
SECR statement on page 685. We will 
continue to prioritise accurate emissions 
data recording and reporting over the 
coming year.

Table 1: Breakdown of emissions across 
Scopes 1-3 during FY20 baseline year  
(1 April 2019 – 31 March 2020) 

Scope

Scope 1 

Scope 2 
(Location)

Scope 2 (Market) 

Tonnes CO2e 
2019/2020

% of Total 
Value Chain

640

0.3%

1,891

1,936

–

0.8%

Scope 36 

231,545

98.9%

FINANCIAL IMPACT

Based upon the analysis carried out to 
date, including the input from external 
advisers, we believe that there is no 
immediate material financial risk or threat 
to our business model from climate-related 
risks. Therefore, we have not carried out  
a separate viability scenario analysis for 
climate risk, but we have considered 
climate-related assumptions in some of 
the scenarios set out on pages 104 to 105, 
for example assumptions around cost 
inflation, which could in part be driven  
by climate-related factors including higher 
taxes within our supply chain; or disruption 
to our supply chain or damage to 
warehouses or Tier 1 factories due to 
extreme weather events. 

Our regular financial planning and 
forecasting processes consider a wide 
range of internal and external sources  
of information, as well as risk variables 
– including those related to climate 
change. As we develop a better 
understanding of climate risks and 
opportunities, we will incorporate them 
into future iterations of our plans. 

We have considered potential impacts  
on our financial statements in relevant 
areas such as impairment of assets and 
depreciation rates. Based upon our 
current assessment, we do not believe 
that there are any adjustments required 
to our financial statements in relation  
to climate risks.

In FY23 we plan to undertake climate-
specific financial modelling to deepen  
our understanding of the potential 
financial impacts of our climate-related 
risks and opportunities.

4.   FY20 has been used as a baseline for our Science-Based Targets as it most accurately presents DM’s business, with limited disruption due to Covid-19.

5.  We aim to disclose our full FY22 Scope 1-3 footprint in next year’s Annual Report.

6.   Incorporates all categories within Scope 3 from the GHG Protocol with the exception of the following, either because the emissions are covered in another category 

or because they are not relevant for our business: (8) Upstream leased assets, (10) Processing (13) Downstream leased assets & (15) Investments. 

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DR. MARTENS PLC  ANNUAL REPORT 2022

Risk management and our principal risks

EFFECTIVE RISK

MANAGEMENT

Effective risk management 
drives better commercial 
decisions, protects our 
assets, reputation and brand, 
and supports delivery of  
our strategy and sustainable 
business growth.

MATT KETTEL  
RISK AND AUDIT LEADER

RISK GOVERNANCE AND OVERSIGHT  
KEY COMPONENTS

BOARD

D

I

R

E

C

T

I

O

N

GROUP LEADERSHIP

A

N

D

O

V

E

R

S

I

G

H

T

REPORTING AND ESCALATION

REGIONS, FUNCTIONS AND PROJECTS

The diagram below shows the key elements 
of Dr. Martens’ approach to risk governance, 
including the ‘bottom-up’ and ‘top-down’ 
aspects to the approach. In identifying risks, 
we consider four broad categories of risk 
being strategic, operational, financial, and 
legal and compliance.

Risk appetite
We recognise the need for informed 
risk-taking in order to deliver sustainable 
and profitable business growth. During  
the year, the Board reviewed the overall 
approach to risk appetite and considered 
this for each principal risk, which is 
included on pages 100 to 103. Our risk 
appetite across different areas informs  
the Group’s risk and control framework 
and day-to-day control activities. 

Risk management approach
Our approach to risk is an integrated  
part of the overall governance and 
management of the Group, as set out in 
more detail in the Governance section, 
particularly the Audit and Risk Committee 
report on page 138. Throughout FY22,  
we have continued to mature and embed 
our risk management process, including  
a focus on risk appetite, which is set out 
in more detail below.

The Group follows the ‘three lines model’ 
to risk, internal control, and assurance. 
Operational management and staff are the 
Company’s first line, as they are primarily 
responsible for the direct management  
of risk and ensuring that appropriate 
mitigating controls are in place and 
operating effectively. The second line is 
formed by the internal compliance and 
oversight functions such as Finance, 
Legal and Compliance, Technology and 
Human Resources. The third line includes 
internal and external audit, reporting to 
the Audit and Risk Committee.

BOARD
•  Board has oversight responsibility 
for ensuring risks are identified 
and managed.

•  Board’s robust assessment of 

principal risks, considering emerging 
risks and overall risk appetite.

GROUP LEADERSHIP
•  Operational Risk Committee (ORC) 

oversees Group Risk Register. 
Chaired by Head of Risk and 
Internal Audit, with membership 
including majority of GLT.

•  Crisis Management Framework 
with specific Cyber Incident 
Management playbook.

•  Audit & Risk Committee supports 

Board on risk and assurance, 
including ‘risk deep dives’, and 
receives independent reports  
from third line assurance activities 
– external and internal audit.

•  Group leadership has executive 
ownership of key risk areas and 
leads the key first and second line 
activities, including Finance, Legal, 
Technology and Human Resources.

REGIONS, FUNCTIONS AND PROJECTS
•  Regional Risk Committees 

•  IT Project Management Office 

(Americas, APAC and EMEA)  
with reporting into ORC.

coordinates and reports on risk at 
portfolio level and individual projects.

•  IT and Cyber Risk Registers with 

•  Working groups established with 

reporting and escalation to Group 
Risk Register.

focus on specific risk areas, 
including: counter-fraud, third-
party risk, policies and training.

DR. MARTENS PLC  ANNUAL REPORT 2022

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STRATEGIC REPORT 
 
 
Risk management and our principal risks 
continued

CLIMATE RISK
In our consideration of emerging risks in FY21, we identified climate 
risk as an area requiring greater analysis. Having carried out this 
analysis, which is summarised below and in more detail on page 90, we 
still do not consider climate risk as a separate principal risk, but rather 
a key component of the social and environmental principal risk. We also 
recognise that climate change is one of the drivers of other principal risks, 
including: brand and product, supply chain, and legal and compliance.

In this year’s Annual Report, we have included our first report in line 
with the guidance from the Task Force on Climate-related Financial 
Disclosures (TCFD), against the four TCFD pillars of Governance, 
Strategy, Risk Management, and Metrics and Targets. This is set out on 
pages 90 to 96. While our disclosures cover all aspects of the TCFD 
framework, we recognise that there is work to do in FY23 and beyond.

During FY22, we worked with the Carbon Trust to help us to identify 
and analyse our climate-related risks and opportunities. The approach 
was broadly consistent with the way we identify and prioritise all risks, 
considering impact and likelihood of a number of potential risk events, 
but we recognise that for climate risks the timeframes are often longer 
than many other risks. Therefore, as well as estimated likelihood  
of a risk event occurring, we considered the velocity of risks, i.e. the 
potential timeframe for when a risk event might occur. We used 
timeframes ranging from current through to longer term, which we 
considered as greater than ten years.

This analysis identified a number of priority climate-related risks and 
opportunities, which are set out in more detail in our TCFD section.  
We will continue to revisit this as we undertake further analysis during 
FY23, including the mitigations against each of them.

Many mitigations are already built into how we create value and our 
business operating model. For example, leather used in our product is a 
by-product of cattle farming, so we are working to understand our role  
in accelerating a move to regenerative agriculture. The durability of our 
product has always been a core design principle for Dr. Martens, which  
is relevant in considering the net climate risk impact of our business.

  SEE PAGES 90 to 96

Examples of these activities include:

•  Adherence to delegation of authority, 
including commercial, financial and  
legal decisions and approvals. 
•  Ongoing business performance 

monitoring, including monthly reviews.

•  Strategy and planning (annual and 

five-year plans). 

•  Development of contingency plans  
and consideration of best and worst 
case scenarios.

•  Identification and ongoing monitoring 
of risk through Group and Regional  
Risk Committees.

•  Analysis of appropriate insurance cover 

against risk appetite.

•  Financial controls defined and built into 
key systems, including developing these 
to meet potential future requirements 
such as ‘UK SOx’.

•  Compliance policies, guidance  

and training. 

Principal risks
The Board confirms that it has carried  
out a robust assessment of the 
Company’s emerging and principal risks. 
Through the Board and Audit and Risk 
Committee reviews, no new principal  
risks were identified. 

Set out below is the Board’s view of  
the principal risks currently facing the 
Company, along with examples of how 
they might impact us and an explanation 
of how the risks are managed or 
mitigated. We also indicate the link to  
our strategic priorities on pages 28 to 37.  
An explanation of how the Company 
manages financial risks is also provided  
in note 21 to the financial statements.

We recognise that the Group is exposed to 
risks wider than those listed; however, we 
have disclosed those that we believe are 
likely to have the greatest impact on the 
Group delivering its strategic objectives.

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DR. MARTENS PLC  ANNUAL REPORT 2022

TIMEFRAMES FOR CONSIDERING RISKS

In setting our strategic priorities, we take into account horizon scanning and external thinking and these insights also feed 
into how risk is identified, assessed and managed, including for emerging risks. We consider risks over different timeframes, 
which also influences response and priority for undertaking further analysis and potential action. Below we include an 
example of risks under each timeframe.

Short-term

Medium-term

Long-term

Short-term risk (<1 year)
Macro-economic and geopolitical 
uncertainty. This has a potential impact on 
other risks, for example, brand and product, 
and financial risk, with reference to 
inflationary pressures, which could impact 
consumer spending and demand. We 
continue to consider the potential impact 
of this risk through our ongoing monitoring 
of current and forecasted business 
performance. See also Market trends  
and opportunities on pages 18 and 19.

Medium-term risk (1-3 years)
The impact of corporate governance 
and the changing regulatory 
environment, which includes the 
potential introduction of an attestation 
over internal controls with regards to  
‘UK SOx’ implementation. UK financial 
reporting and governance regulations 
may introduce new requirements and 
increase the risk of non-compliance.  
A Controls Committee has been set up  
to oversee initiatives to further mature 
the current control environment, 
including response to any additional 
regulatory and reporting requirements. 
See also Audit and Risk Committee  
focus areas for FY23 on page 138.

Long-term risk (>3 years)
The growing profile of climate risk,  
with the increased focus of government, 
investors, customers and colleagues.  
The Board, alongside the Sustainability 
team, has conducted extensive work to 
better understand the risk and assess  
the impact on our business. Further detail 
on the approach and work undertaken  
is provided on pages 90 to 96. All 
opportunities and risks have been 
documented using the Task Force on 
Climate-related Financial Disclosures 
(TCFD) framework.

CHANGES TO PRINCIPAL RISKS IN THE YEAR

Although we did not identify any new principal risks in the year, there are three risks where the potential impact has 
increased. We have indicated the trend for each risk, based upon the changes from prior year, as well as looking forwards 
to future potential changes in risk.

SOCIAL AND ENVIRONMENTAL
The social and environmental risk has 
been impacted due to the continuing 
increase in expectations of stakeholders 
and introduction of further regulatory 
reporting requirements for listed 
companies. Whilst there has been 
significant progress in developing  
action plans, including meeting future 
commitments for ‘Net Zero’, there 
remains significant work ahead, as set 
out in more detail in the Sustainability 
section on pages 54 to 96.

SUPPLY CHAIN
The supply chain risk and activities  
have been impacted by the continued 
Covid-19 pandemic and global supply 
chain constraints. The case study on 
page 100 provides further details on 
how the business has successfully 
managed these challenges and risks.

INFORMATION AND CYBER SECURITY
The information and cyber security risk 
has been impacted by the increased 
external threat from cyber criminals, 
heightened by geopolitical unrest, 
including the Ukraine and Russia 
conflict. Although there has been a 
continued delivery and maturing of  
the cyber security programme, the 
heightened potential of cyber-attacks 
has raised the profile of this risk.

DR. MARTENS PLC  ANNUAL REPORT 2022

99

STRATEGIC REPORTRisk management and our principal risks 
continued

MANAGING SUPPLY CHAIN RISK 
THROUGH THE COVID-19 PANDEMIC

The Covid-19 pandemic caused significant 
challenges in supply chain activities. 

CHALLENGES INCLUDED:
•  Factory closures due to Covid-19 

pandemic: south Vietnam  
(a third of capacity) closed for  
c. three months.

•  Global logistics and 

distribution disruption (across 
all industries): delays and 
significantly reduced 
availability of shipping 
capacity and equipment.

•  Port congestion, particularly  

in the US.

THINGS WE HAVE DONE  
TO MANAGE THE RISKS:
•  Management of stock: we 

entered the year with planned 
higher continuity product 
inventory levels as we 
maintained orders through  
the pandemic in FY21.

•  Diversification of production 
to different countries: we 
already had a strategy in  
place to have our key/volume 
products sourced from 
multiple factories/countries 
and we further increased the 
geographic spread of supply 
across a number of suppliers 
and countries in Asia, and also 
multiple sources of supply for 
all key components.

•  Utilisation of capacity at other 
factories not/less affected by 
Covid-19 restrictions.

•  Securing a significant increase 

in DC capacity in Central 
Europe and US.

•  Long-term and collaborative 
supplier relationships: we 
supported their cash flow 
through accelerated  
payment terms.

•  Unique nature of welted 
production methods and 
co-investment in machinery 
preserved capacity.

•  Refocused and prioritised 
production and inventory  
to DTC and core markets.

FURTHER WORK TO IMPROVE 
RESILIENCE AND AGILITY:
•  Review of alternative/

additional locations and 
countries for factories  
(e.g. Cambodia), and  
potential near-shoring.

•  Further improve ‘glass 
pipeline’ view through  
system enhancements.

•  Further automation of 
processes to increase  
both factory and  
warehouse capacity.

  READ MORE P32

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DR. MARTENS PLC  ANNUAL REPORT 2022

BRAND AND PRODUCT

We fail to develop and protect  
our brand and product

Change from FY21

No change

Impacts of the risk
•  Brand is no longer perceived as relevant with consumers.
•  Negative media or social media coverage damages  

our brand.

•  Counterfeit or lookalike product impacts our sales  

and brand.

•  Serious quality or product regulatory compliance issues 
resulting in product recall or compensation to consumers.

Examples of how we manage the risk
•  Research on consumer insights and trends.
•  Marketing activity to maximise brand value and exposure.
•  Product innovation to stay one step ahead and alleviate 

any counterfeit risk.

•  Monitoring and responding to social media and customer 

service issues.

•  Intellectual property expertise with robust  

enforcement strategy.

•  Robust quality and testing process on product.

Risk appetite
•  Balanced risk appetite in order to innovate, deliver our 

strategy and stay relevant with consumers.

•  Supported by processes to avoid or mitigate any brand 
and intellectual property protection risk, where possible.

Where you can find more about this risk and how we 
manage it
•  Our brand and products on pages 4 and 5.
•  How we create value on pages 20 and 21.
•  Stakeholder engagement with consumers on page 25.
•  Delivering against our strategy on page 28.
•  Sustainability – Product on pages 73 to 79.

Link to strategy

 Direct-to-consumer first 

 Organisational and operational excellence 

 Consumer connection 

 Support brand expansion with B2B

SOCIAL AND ENVIRONMENTAL

PEOPLE, CULTURE 
AND CHANGE

Our sustainability strategy and programme fail to 
deliver or do not meet stakeholder expectations

We fail to attract, retain and develop talent and 
capabilities required to deliver business strategy

Change from FY21

Slight increase

Change from FY21

No change

Impacts of the risk
•  Non-compliance or reputational concerns in supply chain 
potentially damage the brand resulting in lower sales.
•  Our product and business activities fail to keep pace  

with consumers’ social and environmental expectations, 
resulting in lower sales growth.

•  Emerging risk: Climate change impacts upon our 
business or as a result of our business operations.

Impacts of the risk
•  Failure to attract, retain and develop talent and 
capabilities required to deliver business strategy.

•  Safety and security issues affecting our staff or customers.
•  Level of ongoing transformation and change means that 
programmes and projects are not successful or business 
as usual activities are negatively impacted.

•  Culture does not successfully evolve as business grows.

Examples of how we manage the risk
•  Wide range of stakeholders involved in developing and 

Examples of how we manage the risk
•  Diversity, equity and inclusion (DE&I) programme with 

delivering sustainability programme.

dedicated resources.

•  External advice to ensure we adopt good practices.
•  External assurance over key third-party manufacturers, 

including human rights standards and modern  
slavery compliance.

•  Environmental certification for Made In England factory.
•  Performing an initial assessment of climate risks and impact.

Risk appetite
•  Low risk appetite considering consumer expectations 

and climate change impacts.

•  Appreciation of the long-term nature of some 
sustainability risks and the level of uncertainty 
associated with their occurrence and impact. 

Where you can find more about this risk and how we 
manage it
•  Stakeholder engagement on pages 22 to 27.
•  Sustainability section on pages 54 to 96.

•  Regular engagement employee surveys with action plans.
•  All employee share scheme being launched to allow 

employees to share in the future success of the Group.

•  Talent management process.
•  Engagement and input from employees on flexible ways 

of working in a post-Covid-19 world.

•  Senior leadership monitoring and oversight of all 

significant change programmes. 

Risk appetite
•  Overall balanced risk appetite in order to grow, innovate 

and respond to new challenges and opportunities. 

•  Very low risk appetite for people safety risks.

Where you can find more about this risk and how we 
manage it
•  Stakeholder engagement with our people on page 24.
•  Sustainability – People on pages 80 to 86.
•  Employee engagement on pages 124 to 127.

DR. MARTENS PLC  ANNUAL REPORT 2022

101

STRATEGIC REPORTRisk management and our principal risks 
continued

SUPPLY CHAIN

INFORMATION AND  
CYBER SECURITY

We fail to deliver the supply chain activity required 
to support business growth and consumer demand

We fail to maintain the confidentiality, integrity 
and availability of key information

Change from FY21

Slight increase

Change from FY21

Slight increase

Impacts of the risk
•  Capacity restrictions in manufacturing and distribution.
•  Global trade restrictions and duties.
•  Global shipping disruption.
•  Raw material prices increase our cost of production.

Examples of how we manage the risk
•  Diversification of supplier base across different markets.
•  Effective partnerships with third parties.
•  Rigorous forward planning including contingency for 

unexpected events.

•  External assurance over key third-party suppliers.
•  Warehousing and distribution capacity adjusted to meet 

forecast demand.

Risk appetite
•  Moderate risk appetite for this risk, as a stable and 

resilient supply chain is necessary for delivering our  
core products to meet consumer demand and support 
business growth. 

•  The risk is mitigated through a geographic spread  
of factories and management of stock, however, it  
is recognised that there is a balance between the 
investment required to reduce risk and the amount  
of risk and uncertainty that we accept due to external 
factors that are largely outside of our direct control.

Where you can find more about this risk and how we 
manage it
•  Stakeholder engagement with suppliers on page 26.
•  Our strategy in action – Collaborating with our suppliers 

on pages 32 and 33.

Impacts of the risk
•  Ecommerce or other key IT systems are target of cyber 

hacking or prolonged disruption, with potential to 
negatively impact revenue and operating costs.
•  Theft or loss of sensitive Company, customer or 

employee data, resulting in negative reputational impact 
and potential fines and legal costs.

•  New ways of working, including remote/hybrid working, 

potentially increase risk of loss of data.

Examples of how we manage the risk
•  Dedicated Information and Cyber Security team.
•  Continued execution of the cyber security programme.
•  Active monitoring of core business applications and end 

user devices.

•  Cyber risk maturity measured against recognised 

framework (NIST), with targets to drive continuous 
improvement.

•  Cyber incident management process through playbooks 

and external partners.

•  Supplier information security reviews through vendor 

risk assessments.

Risk appetite
•  Low risk appetite for this risk as we seek to minimise  

the likelihood and impact of any business-critical 
technology failure. 

•  It is recognised that there is a cost-benefit trade-off in 

mitigating cyber threats and will therefore accept a low 
level of risk rather than attempting to eliminate all risk. 

•  Very low risk appetite for data privacy, as we aim to 
protect our data robustly and in line with privacy 
regulations and recognised practice.

Where you can find more about this risk and how we 
manage it.
•  Our strategy – organisational and operational excellence 

on page 29.

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DR. MARTENS PLC  ANNUAL REPORT 2022

Link to strategy

 Direct-to-consumer first 

 Organisational and operational excellence 

 Consumer connection 

 Support brand expansion with B2B

FINANCIAL

LEGAL AND COMPLIANCE

We fail to adequately forecast and manage financial 
risks, including meeting external reporting requirements

We fail to comply with key laws and regulations

Change from FY21

No change

Change from FY21

No change

Impacts of the risk
•  Cost inflation negatively impacts commodity prices.
•  Inflationary pressures impact consumer demand  

and profitability.

•  Foreign exchange movements are unfavourable and 

impact liquidity and cash flow.

•  Interest rate risk on external bank debt, with a potential 

risk of breach of covenants.

•  Potential increase in the risk of internal or external fraud.
•  Non-compliance with financial reporting requirements 

and internal control attestations.

Examples of how we manage the risk
•  Robust financial management framework with detailed 

reporting and forecasting.

Impacts of the risk
•  Potential increase in the risk of bribery or corruption.
•  Trade sanctions non-compliance.
•  Anti-competitive behaviour.
•  Data protection non-compliance.
•  Potential fines and reputational damage.

Examples of how we manage the risk
•  Positive tone from the top cascaded down to teams  

and employees.

•  Code of conduct (the DOCtrine) shared with all employees.
•  Policies, procedures and mandatory training covering key 

compliance risks.

•  Dedicated Compliance function.
•  Data privacy programme, including compliance with 

•  Detailed cash flow forecasting including monitoring 

applicable local laws.

compliance with covenants.

•  Single finance ERP system across majority of markets.
•  Selected hedging of foreign exchange.
•  Internal Audit and Risk function further established,  

with a continued focus on internal controls over financial 
reporting in the Internal Audit Plan.

•  Fraud risk assessment with accountability for any key 

fraud risks.

Risk appetite
•  Low risk appetite for this risk and proactively manage it 
through a range of methods, including a robust financial 
management framework.

•  The potential negative impact on the business from a 

financial failure reinforces our commitment to implement 
and maintain strong financial reporting and internal 
control measures across the business.

Where you can find more about this risk and how we 
manage it
•  Finance review on pages 42 to 53.
•  Audit and Risk Committee report on pages 138 to 146.
•  Note 21 (Financial instruments) to the financial 

statements on pages 210 to 212.

Risk appetite
•  Very low risk appetite for compliance risks, and we are 
committed to ethical and lawful behaviour in all we do. 

•  Colleagues and business partners who support us or  

act on our behalf are expected to take appropriate steps 
to comply with applicable laws and regulations. 
•  Personal information and privacy is respected and 
valued, as we seek to comply with laws, rules and 
regulatory requirements across all jurisdictions in which 
we operate. 

•  Low risk appetite for legal risks, recognising that there 

will be times when we take some commercial legal risks, 
provided we have appropriate internal legal approval, 
supplemented with external advice where required. 

Where you can find more about this risk and how we 
manage it
•  Section 172 statement on Meeting the Needs of Our 

Stakeholders on pages 22 to 27.

•  Our Governance framework on pages 108 and 135.
•  Audit and Risk Committee report on pages 138 to 146.

DR. MARTENS PLC  ANNUAL REPORT 2022

103

STRATEGIC REPORTViability assessment and going concern

VIABILITY STATEMENT

In accordance with the UK Corporate 
Governance Code, the Directors have 
assessed the viability of the Group over a 
three-year period to 31 March 2025, which 
is longer than the 16-month period from the 
date of signing the consolidated financial 
statements (‘the going concern period’). As 
part of this assessment, the Directors have 
analysed the prospects of the Group by 
reference to its current financial position, 
recent trading trends and momentum, 
detailed trading and cash flow forecasts 
including forecast liquidity and covenant 
compliance, strategy, economic model and 
the principal risks and mitigating factors 
described on pages 100 to 103 and also 
those arising from Covid-19.

Over the last three years, the Group has 
grown revenue by £236.1m to £908.3m 
representing CAGR% growth of 16%, 
grown EBITDA1,2 to £263.0m (from 
£184.5m), representing a CAGR% growth 
rate of 19%, and grown PBT to £214.3m 
(from £113.0m), representing a CAGR% 
growth rate of 46%. The assessment is 
described in more detail below.

Group planning process 
Our normal planning process consists  
of a rigorous review of the DOCS strategy 
(described on pages 28 and 29) by the 
Global Leadership Team (GLT) on an 
annual basis, following which an updated 
long-term financial plan is derived and 
reviewed with the Board. Before the 
beginning of a new financial year a 
detailed, bottom-up budget is prepared 
with thorough review and discussion 
between each region’s President and CEO, 
CFO and COO, and presentation and 
discussion with the GLT, followed by the 
Board. We monitor our performance 
through the financial year against this 
budget and prior year actual performance 
with formal re-forecast process conducted 
as required. The key assumptions 
considered in all reviews are:

•  trading performance by channel;

•  trading performance by product  

and geography; 

•  expenditure plans; and

•  cash generation.

We also consider projected liquidity, 
balance sheet strength and potential 
impact on shareholder returns.

TRADING OUTLOOK
The year saw a slow recovery from Covid-19 as demand rebounded in our core 
markets as they emerged from lockdowns and restrictions and as we begin to 
learn to live with Covid-19. Despite a wide variety of localised restrictions 
negatively impacting trading on a country by country basis, a recovery trajectory 
has been clear. The principal impact of Covid-19 in the year was on supply and 
specifically on manufacturing (as experienced with three factories being closed  
for circa three months in south Vietnam during summer 2021) and significantly 
extended lead times from factory to our DCs, particularly lead times to USA nearly 
doubling to 90-95 days. More recently we have seen a slow improvement in lead 
times and, coupled with a high vaccination rate across our factories, we anticipate 
it unlikely we will experience a repeat of FY22 country-wide lockdown. Continued 
recovery is reliant upon economies normalising, following vaccination success in 
our core markets and learning to live with Covid-19. 

The Directors remain vigilant and continue to monitor the effects of Covid-19  
and supply chain challenges in all our core markets (across ecommerce, retail  
and wholesale channels) and economic and political instability including the 
Ukraine war, and will react appropriately to further developments and associated 
risks. The Ukraine war has not had any impact on the Group to date. Further  
detail of the recovery profile is documented in the Finance Review.

During the first half of the coming year, we expect trading recovery and supply 
chain challenges to be the key areas where we expect to see improvements, as 
restrictions continue to be relaxed and footfall and international travel increase. 
However, we also expect inflation to increasingly influence consumer sentiment 
and demand as spending power is impacted.

Further, we need to see how continued recovery and re-emergence from Covid-19, 
geopolitical and macro-economic conditions (particularly war in Ukraine) affect 
consumer confidence. At the time of writing the outcome remains uncertain both 
globally and by geography.

Our central planning assumptions are:

•  the trend towards ecommerce to continue, increasing total revenue and revenue 

mix of the Group; 

•  stores in key markets continuing their recovery to pre Covid-19 levels of revenue 

and profitability across the period under review;

•  the Group will see a slow return to more normal shipping times through the 

second half of the year with the first half times remaining broadly as now which 
affected the Group and wider global economy throughout the second half of  
the last financial year; 

•  no country-wide factory lockdowns for a period of months though smaller 

factory/line specific closures/working at sub optimal capacity to be the norm 
due to high vaccination rates; and

•  higher inflation to remain but offset by increased prices reflecting recent 

evidence of our pricing power.

These conservative central assumptions form the base case for our FY23  
budget, Viability Statement assessments, Going Concern Statement and store 
impairment analysis.

We have modelled the impact on one severe but plausible scenario represented  
by the realisation of the relevant principal risks as set out below. Under this 
scenario we did not model any mitigating actions (including dividend payments). 
The outputs of this scenario are described below.

1.  EBITDA – Earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation.

2.  Before exceptional items.

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DR. MARTENS PLC  ANNUAL REPORT 2022

GOING CONCERN

The financial statements have been 
prepared on a going concern basis.  
The Directors’ assessment is based on 
detailed trading and cash flow forecasts, 
including forecast liquidity and covenant 
compliance. The period of management’s 
assessment is from the date of the 
signing of the financial statements  
to 30 September 2023 and the going 
concern basis is dependent on the Group 
maintaining adequate levels of resources  
to operate during the period.

Based on the going concern assessment 
(discussed in note 2.5) of the financial 
statements the Directors have a 
reasonable expectation that the Group  
has adequate resources to continue in 
operational existence for the 12 months 
from the date of approval of these 
financial statements. For this reason, they 
continue to adopt the going concern basis 
in preparing the financial statements. 

Assessment period
The Directors have assessed the viability 
of the Group over a three-year period to  
31 March 2025, as this aligns to our internal 
planning cycle. The planning for this 
three-year period is assessed by month and 
includes investments, plans and actions.

Assessment of viability
The Directors of the Group have considered 
the future position based on current trading 
and a number of potential downside 
scenarios which may occur, either through 
further supply chain-related impacts, 
general economic uncertainty or other 
risks. This assessment has considered the 
overall level of Group borrowings and 
covenant requirements, the flexibility of 
the Group to react to changing market 
conditions and the ability to appropriately 
manage any business risks, as has been 
demonstrated by the Group’s reaction to 
supply chain-related risks during FY22.

Viability has been assessed by:
Where appropriate and practical, we 
assessed the impact of a number of risks 
described on pages 100 to 103 crystallising 
and subsequent impact on trading,  
cash flows and covenant compliance. 
Specifically the principal risk areas of 
supply chain, financial and cyber security 
risks were assessed as being most relevant 
to model. These could also be considered 
impacts from climate change and risks 
related to public health debate. The main 
risks assessed are given below and the 
Group continues to have satisfactory 
liquidity and covenant headroom under 
each risk modelled individually:

•  the impact of all factories in one key 

production geographic area being out of 
operation for a period of around three 
months. This has been assessed for two 
separate countries of production;

•  website in a significant region out of 

action for a period of one month during 
peak trading; 

•  impact of potential future unexpected 
increases in costs and inflation arising 
from global events; 

•  weaker consumer sentiment and lower 

demand; and

•  the impact of a large distribution centre 
being out of action for a period of around 
six months (being the estimated time to 
set up a new third-party operation).

‘Top-down’ sensitivity and stress testing 
included a review of the cash flow 
projections and covenant compliance under 
a severe but plausible scenario in relation 
to the downside scenario described above. 
If the above scenarios occur all at once, 
there is a breach in covenant headroom 
which is remediated with mitigating 
actions. Experience through the two years 
of FY21 and FY22 indicated minimal 
wholesale bad debt risk and minimal 
margin risk with the principal risk being 
lower revenue. In the scenario modelled, 
the Group continues to have satisfactory 
liquidity and covenant headroom 
throughout the period under review.

A reverse stress test has also been 
modelled to determine what could break 
covenant compliance estimates and 
liquidity before mitigating actions. To 
model these reverse stress tests the 
impact on revenue of zero covenant 
headroom and zero liquidity was calculated 
at the end of FY23. Under the covenant 
breach test it is concluded that the 
business could weather extreme growth 
reductions without mitigation, -38pts to 
revenue growth in FY23 before covenants 
are breached. Similarly, the business  
would have to experience –65pts revenue 
growth reduction in FY23 before zero  
cash headroom is reached, which would be 
below our pre-Covid-19 numbers (FY20). 
Under both tests modelled, there were  
no mitigating actions (including dividend 
payments) modelled and the resulting 
revenues calculated and likelihood of 
occurring have been assessed. The 
Directors have assessed the likelihood  
of occurrence to be remote.

We have assessed the qualitative and 
quantitative impact of climate-related 
risks on asset recoverable amounts and 
concluded that their impact does not 
cause material impairments.

We will continue to monitor the effects  
of Covid-19, other global macro-economic 
considerations, particularly inflation, and 
geopolitical events on our Group and the 
economies and consumer confidence in 
the countries where we operate and we 
plan to maintain maximum flexibility to 
react, on a market by market basis.

Statement
Based on the analysis, the Directors have 
a reasonable expectation that the Group 
will continue in operation and meet its 
liabilities as they fall due over the 
three-year period of this assessment.

DR. MARTENS PLC  ANNUAL REPORT 2022

105

STRATEGIC REPORTNon-financial information statement

This section of the Strategic report constitutes Dr. Martens’ Non-Financial Information 
Statement, produced to comply with Sections 414CA and 414CB of the Companies Act 2006. 
The information listed is incorporated by cross-reference.

Reporting requirement

Dr. Martens supporting policies and procedures

Where to find more information in this report

Page(s)

Business model

Non-financial KPIs

N/A

N/A

Principal risks

Group risk management processes and 
procedures

Business model

Measuring our performance

20

40

Risk management and principal risks

97 to 103

Environmental matters Supplier Environment Standards

Risk management and principal risks

Made In England Environmental Policy

Stakeholder engagement

Animal Derived Materials Policy

Sustainability report

Our Commitments

Our TCFD Disclosures

Human rights

The DOCtrine, our employee code of conduct

Risk management and principal risks

The Rule Book, our employee handbook

Sustainability report

Modern Slavery Statement

Stakeholder engagement

Anti-Slavery and Human Trafficking Policy

Our Commitments

Supplier Migrant Worker Policy

Supplier Code of Conduct and Workplace 
Standards

101

26 and 27

54 to 89

63

90 to 96

97 to 103

84

27

63

Our people

The DOCtrine

The Rule Book

Risk management and principal risks

101 and 103

Stakeholder engagement

Mandatory training on key policies

Sustainability report: People

Social matters

The DOCtrine

Volunteering Policy

Matched Giving Policy

Anti-bribery and 
corruption compliance

The DOCtrine

The Rule Book

Our Commitments

Employee engagement

Our Commitments

Sustainability report: People

Stakeholder engagement

Risk management and principal risks

Audit and Risk Committee report

Sustainability governance

Our ‘Speak Up’ Whistleblowing Policy

Risk management and principal risks

Anti-bribery and Corruption Policy

24 and 27

80 to 86

63

124 and 125

63

80 to 86

24 and 27

101

146

87

103

The Strategic report, which has been prepared in accordance with the requirements of the Companies Act 2006, has been approved 
by the Board and signed on its behalf.

On behalf of the Board

KENNY WILSON 
CHIEF EXECUTIVE OFFICER  
31 May 2022

106

DR. MARTENS PLC  ANNUAL REPORT 2022

CONTENTS

Chair’s introduction to governance 

108

Board of Directors 

Global Leadership Team 

Governance report 

Nomination Committee report 

Audit and Risk Committee report 

Remuneration Committee report 

Remuneration report 

Directors’ report 

112 

118

120

136

138

147

150

162

OVERNANCE

DR. MARTENS PLC  ANNUAL REPORT 2022

107

GOVERNANCEChair’s introduction to governance

On behalf of the Dr. Martens PLC Board, I am 
pleased to introduce our Governance report 
for the financial year ended 31 March 2022 
(FY22). This report is the first to cover a  
full year of our operations as a PLC Board 
and, in the sections that follow, we aim  
to provide insight into how corporate 
governance operates at Dr. Martens and 
explain how we as a Board have sought  
to apply the principles of the UK Corporate 
Governance Code 2018 (the Code). 

The report comprises the Company’s 
Corporate Governance Statement for  
the purposes of the Code and is split into 
several sections that outline the Board’s 
structure, processes and activities under 
each of the Code’s core principles: 
Leadership and Purpose; Division of 
Responsibilities; Composition, Succession 
and Evaluation; Audit, Risk and Internal 
Control; and Remuneration. Details  
of where this information is located 
throughout the report can be found in  
the ‘Key sections’ table, below.

Tone from the top
In my introduction to this Annual Report  
on pages 8 and 9, I reflected on the 
importance of custodianship as a core 
tenet of Dr. Martens’ culture and 
approach. As a Board, we seek to lead  
by example, take a long-term view and 
behave with integrity as custodians of  
our brand and with the ambition of 
leaving things better than we found them. 
These are values that I expect myself  
and my colleagues on the Board to embody 
and I believe we have been successful in 
doing so during our first momentous year 
as a public listed company.

SHAREHOLDERS

108

DR. MARTENS PLC  ANNUAL REPORT 2022

Developing a PLC Board
FY22 was a year of firsts for the Board. 
Having successfully navigated the business 
through the IPO process and established 
Dr. Martens as a public company in FY21, it 
was important as we progressed through 
FY22 for the Board to pause and take 
stock of the processes and capabilities we 
had recently established and to assess 
whether we were appropriately equipped 
to address the challenges facing the 
business over the months ahead.

SETTING A  
CLEAR TONE  
FROM THE TOP

Our inaugural PLC Board Effectiveness 
Review, undertaken during the second 
half of the financial year, presented a 
unique opportunity for myself and my 
colleagues on the Board to reflect on our 
individual and collective performance 
during our first year together, provide 
open and honest feedback and identify 
our priorities looking forwards. This 
process was professionally led by our 
Company Secretary and third-party 
consultancy ghSMART, with whom the 
business had prior experience through  
a similar exercise undertaken with our 
Global Leadership Team. We found it  
to be an exceptionally thorough and 
valuable exercise. Full details of the  
Board Effectiveness Review are set out  
on pages 134 and 135. 

PAUL MASON 
CHAIR

KEY SECTIONS IN THIS REPORT 

UK CORPORATE GOVERNANCE CODE SECTION

LOCATION OF INFORMATION

Leadership and Purpose

•  Governance at a glance (pages 110 and 111).
•  Board and Global Leadership Team biographies (pages 112 to 119).
•  The Board’s role and activities in FY22 (pages 120 to 123).
•  Employee engagement (pages 124 to 127).

Division of Responsibilities

Composition, Succession and Evaluation

•  How we delegate responsibilities (pages 128 to 129).
•  Division of Board roles (pages 130 to 133).

•  Developing Board effectiveness (pages 134 and 135).
•  Nomination Committee report (pages 136 and 137).

Audit, Risk and Internal Control

•  Audit and Risk Committee report (pages 138 to 146).

Remuneration

•  Remuneration Committee report (pages 147 to 161).

P.T.O.

DR. MARTENS PLC  ANNUAL REPORT 2022

109

GOVERNANCEChair’s introduction to governance 
continued

AT A GLANCE

GENDER BALANCE OF BOARD

Board as a whole

38%

62%

Non-Executive Directors  
(excl. Chair)

Executive Directors

100%

40%

60%

Male
Female

5 of 8
3 of 8

Male
Female

2 of 5
3 of 5

Male
Female

2 of 2
0 of 2

ATTENDANCE OF MEETINGS HELD DURING  
THE FINANCIAL YEAR ENDED 31 MARCH 2022:
The attendance of each Director is set out in the 
table to the right.

Number of 
meetings held

Board

8

Audit and Risk 
Committee

Remuneration 
Committee

Nomination 
Committee

5

5

2

1 April 2021 – 31 March 2022
Number attended / max number could have attended:

In addition to Board and Committee meetings, 
sufficient time is provided, periodically, for the  
Chair to meet privately with the Senior Independent 
Director and the Non-Executive Directors to discuss  
any matters arising.

For information on the Board’s activities and 
discussions, see pages 121 to 123.

Paul Mason

Kenny Wilson

Jon Mortimore

Tara Alhadeff

Ije Nwokorie

Ian Rogers

Robyn Perriss

Lynne Weedall

8/8

8/8

8/8

8/8

8/8

8/8

8/8

8/8

2/2

2/2

2/2

2/2

2/2

2/2

5/5

5/5

5/5

4/51

5/5

5/5

1.   Ian Rogers was unable to attend the Remuneration Committee meeting on 9 June 2021 due to  

a pre-existing business commitment. Prior notification was given to the Chair of the Committee.

BOARD SKILLS AND EXPERIENCE

Brand/
consumer

Financial

Retail

Digital

PLC

International1

Independent?

Paul Mason

Kenny Wilson

Jon Mortimore

Tara Alhadeff

Ije Nwokorie

Ian Rogers

Robyn Perriss

Lynne Weedall

1.  Senior full-time roles outside the UK.

110

DR. MARTENS PLC  ANNUAL REPORT 2022

50%

BOARD TENURE

25%

25%

0-3 years
• Robyn Perriss
• Lynne Weedall
• Ian Rogers
• Ije Nwokorie

3-6 years
• Jon Mortimore
• Kenny Wilson

6+ years
• Paul Mason
• Tara Alhadeff

Corporate Governance Code 
Compliance Statement: 
The Company has assessed itself 
with reference to the UK Corporate 
Governance Code 2018 (the ‘Code’), 
which was adopted as the relevant 
standard on the Company’s 
admission to listing on 29 January 
2021. The Board confirms that the 
Company applied the principles  
and complied with the provisions  
of the Code throughout FY22,  
with an exception relating to the 
independence of the Chairman on 
the Company’s admission to listing 
in January 2021. This is explained 
in more detail on page 133.

The Company’s application of the 
principles of the Code is detailed  
in full throughout the Governance 
report, each of the principal 
Committee reports and the 
Strategic report.

Where reference is made to the 
availability of further information 
on our website, it can be found  
at drmartensplc.com.

Board membership
No changes were made to the 
membership of the Board during the  
year and I am pleased that each of our 
current Board members will be seeking 
re-election at the AGM on 14 July 2022,  
in accordance with the Code. Following 
the Board Effectiveness Review, I am also 
delighted to confirm that each of the 
Directors continues to demonstrate a high 
level of effectiveness and exceptional 
commitment to their respective roles and 
in discharging their duties as Directors of 
the Company. 

Full biographical details setting out  
the professional backgrounds, skills  
and experience of each of our Board 
members, together with an overview of 
the range of attributes they each bring  
to the Board and through which they 
augment our collective effectiveness,  
are available on pages 114 to 117.

Board activities
An outline of the matters the Board 
discussed at its meetings during the  
year can be found on pages 121 to 123, 
whilst more information on the work  
and activities undertaken by the 
Nomination, Audit and Risk and 
Remuneration Committees can be found  
from pages 136, 138 and 147 respectively.

Stakeholders
Investor focus on the responsibility  
of public company boards to properly 
consider the needs of their stakeholders 
in satisfying their statutory obligations 
under Section 172 of the Companies Act 
2006 continues to sharpen, particularly 
on matters of an environmental, social 
and governance nature. A wealth of 
information relating to our overall 
sustainability strategy, including ESG 
initiatives, targets and commitments, can 
be found within our Sustainability report 
from page 54.

The Board recognises that an essential 
ingredient in its ability to set the correct tone 
from the top and act as true custodians of 
the brand is to ensure that the business has 
in place internal communications, reporting 
and engagement infrastructure. The Board 
needs to maintain a clear, up to date 
understanding of the range of matters  
that are important to the Company’s key 
stakeholder groups and, crucially, that 
these are properly considered and 
factored into its decision-making.

The Board’s engagement with Dr. Martens’ 
key stakeholder groups is conducted 
using a range of touchpoints, information 
about which can be found on pages 22 to 
27 of the Strategic report. This section, 

Our Board seeks  
to lead by example, 
always exhibiting a 
custodian mindset,  
by taking a long-term 
perspective and 
behaving with integrity.

PAUL MASON  
CHAIR

which contains our Section 172 statement, 
identifies our core stakeholder groups and 
considers our engagement with them in 
the context of examples of engagement 
activities undertaken during the year, 
including how their interests inform and 
influence the Board’s decisions and, where 
appropriate, result in specific outcomes. 
Additionally, we have presented a deeper 
dive into how the Board manages 
engagement with the global workforce, 
including the engagement activities 
undertaken by Robyn Perriss in her 
capacity as our Employee Representative 
Non-Executive Director. This can be found 
on pages 124 to 127.

AGM
Our AGM in July will offer a further 
opportunity to engage with our investors. 
Full details of this, including the resolutions 
to be proposed for shareholder approval, 
can be found within the Notice of Meeting, 
which we have included at the end of this 
Annual Report on pages 233 to 241.

Finally, I would like to add a personal note 
of thanks to our people. Across the world, 
they have continued to exemplify brand 
custodianship even during times in the 
year where the external environment was 
challenging and uncertain. Their passion 
inspires us every day and the fantastic 
results we delivered in FY22 are testament 
to their hard work and dedication. 

PAUL MASON 
CHAIR

DR. MARTENS PLC  ANNUAL REPORT 2022

111

GOVERNANCE 
Board of Directors

MEET OUR  
EXPERIENCED

BOARD

L – R
Robyn Perriss, Ije Nwokorie, Ian Rogers, Lynne Weedall, Paul Mason,  
Tara Alhadeff, Kenny Wilson, Jon Mortimore and Emily Reichwald. 

112

DR. MARTENS PLC  ANNUAL REPORT 2022

READ

BIOS

DR. MARTENS PLC  ANNUAL REPORT 2022

113

GOVERNANCEBoard of Directors 
continued

THE BOARD’S PRIMARY 
RESPONSIBILITY IS LEADING 
THE COMPANY TO DELIVER
SUSTAINABLE, PROFITABLE 
GROWTH GLOBALLY AND  
DRIVE LONG-TERM VALUE  
FOR THE SHAREHOLDERS  
OF DR. MARTENS PLC.  

IT SETS A CLEAR TONE FROM 
THE TOP BY PROVIDING 
ENTREPRENEURIAL 
LEADERSHIP OF THE BUSINESS 
AND CUSTODIANSHIP OF THE
DR. MARTENS BRAND.

PAUL MASON
Chair

Appointed: September 2015.

Experience: Paul has extensive experience  
in retail and consumer brand businesses, 
having chaired six consumer businesses over 
the past 13 years including New Look, Mayborn 
(Tommee Tippee), Radley and Cath Kidston.

Paul spent his executive career within the retail 
sector, including as Chief Executive Officer of 
Somerfield PLC where he led the successful 
re-engineering of the business and sold the 
company to Co-op in 2009. Paul has also held 
positions as European President of Levi Strauss 
& Co and Chief Executive Officer of Matalan 
and Asda.

How Paul supports the Company’s strategy 
and long-term success: Paul has provided 
continuity during the transition of Dr. Martens 
from a private limited company to a publicly 
listed business. He has been instrumental  
in ensuring corporate knowledge has been 
retained whilst educating and upskilling a  
new Board of Directors. This has created a 
strong foundation for the new Independent 
Non-Executive Directors and has facilitated 
effective corporate governance coupled with 
informed challenge to the operating business 
and the Global Leadership Team. Paul’s deep 
knowledge and experience are well respected 
by his Board colleagues and other stakeholders 
alike and his focus on creating a diverse Board 
with a transparent culture was recognised 
through the positive feedback he received from 
the Board Effectiveness Review. 

Other appointments: Adviser to the Mayborn 
Group (owner of the Tommee Tippee brand), 
which is owned by Jahwa Group (listed on the 
Shanghai Stock Exchange).

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DR. MARTENS PLC  ANNUAL REPORT 2022

KENNY WILSON
Chief Executive Officer

JON MORTIMORE
Chief Financial Officer

Committee membership 

 Audit and Risk 

 Nomination 

 Remuneration 

 Disclosure 

 Employee Representative Director 

 Chair

Appointed: July 2018.

Appointed: April 2016.

Experience: Kenny has 30 years of experience 
in building and growing global consumer 
brands. At Dr. Martens he has led the transition 
from private limited company to publicly listed 
business during the global pandemic. Prior to 
joining the business, Kenny was Chief Executive 
Officer of Cath Kidston for seven years. Before 
that he was President, Europe for Claire’s 
Accessories, where he doubled profitability in 
two years. Kenny spent 19 years at Levi Strauss 
& Co where he was a key player in expanding 
the Levi’s brand across the European region,  
as President, Levi’s Brand EMEA and Senior 
Vice President, Commercial Operations.

How Kenny supports the Company’s 
strategy and long-term success: Kenny is 
described by his peers as an approachable, 
engaging, and collaborative CEO, who listens 
first and is truly passionate about the brand. 
He personally champions the custodian 
mindset and skilfully articulates both DM’s 
heritage and its future journey. His integrity, 
leadership skills and commitment are key 
qualities as he steers the Company through  
its next phase of growth.

Experience: Jon is an experienced CFO with 
over 30 years of experience in senior finance 
positions. Prior to joining the business, Jon  
was the Chief Financial Officer of Avant Homes, 
which was successfully sold to a consortium  
of funds in 2015. Before that he was the Chief 
Financial Officer of Travelodge and was the 
Finance Director for both WHSmith Retail and 
Hodder Headline.

Jon is a Chartered Accountant. 

How Jon supports the Company’s strategy 
and long-term success: Jon’s extensive 
financial experience provides the Board with  
an essential skillset, which coupled with his 
commercial mindset, enables him to diligently 
analyse and forecast the Company’s financial 
performance in line with the DOCS strategy.  
He is well respected for his command of the 
detail combined with a broad overview of the 
strategy and a deep understanding of the 
business and its drivers. He leads a strong 
Finance function across all regions, regularly 
visiting those regions to build relationships  
and create alignment across the finance teams 
and their stakeholders to ensure a robust and 
resilient financial ecosystem within DM’s.

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DR. MARTENS PLC  ANNUAL REPORT 2022

115

GOVERNANCE 
 
Board of Directors 
continued

LYNNE WEEDALL
Senior Independent Director

ROBYN PERRISS
Independent Non-Executive Director

IJE NWOKORIE
Independent Non-Executive Director

Appointed: January 2021.

Appointed: January 2021.

Appointed: January 2021.

Experience: Lynne has a career spanning over 30 
years in numerous executive and non-executive 
roles in UK public limited companies and large 
private limited companies. Lynne has led and 
advised boards and their teams on large, complex 
transformations in a wide variety of sectors.

In her executive career, Lynne was Group Human 
Resource Director for Selfridges Group, where she 
advised on the people strategy. Previously she 
held the position of Group Human Resource and 
Strategy Director for Carphone Warehouse plc 
and was part of the leadership team that drove the 
merger integration at Dixons Carphone, becoming 
Group Human Resource Director of the merged 
business, Dixons Carphone plc. 

Lynne was a Non-Executive Director and 
Remuneration Committee Chair of Greene King 
plc from 2012 until 2019 and William Hill plc 
from 2019 until April 2021. She has also held 
senior roles at Whitbread plc, Bupa and Tesco plc.

How Lynne supports the Company’s strategy 
and long-term success: Lynne’s independence 
and extensive experience as a non-executive 
director in plc environments has enabled her to 
support the Board greatly in its first year as a 
newly listed company on the LSE. Lynne has also 
successfully chaired the Company’s Nomination 
and Remuneration Committees during the year 
and helped upskill other members of those 
committees, who value her patience and sound 
judgement as well as her experience. Lynne  
has also made herself available as a sounding 
board for the new CHRO of the business as she 
develops the HR plan and roadmaps for the 
future. Lynne is respected for her ability to 
constructively challenge and contribute to the 
Company’s strategy, promoting an open and 
collaborative environment for all. 

Other appointments: Senior Independent 
Director of Treatt plc, Non-Executive Director  
of Softcat PLC and Greggs plc, Trustee of  
The Prince’s Trust, Non-Executive Director and 
Remuneration Committee Chair of Stagecoach 
Group plc.

Experience: Robyn has extensive financial  
and governance expertise and wide ranging 
experience in both the technology and media 
industries. She was Finance Director at 
Rightmove plc, the UK’s largest property website, 
until June 2020. She has first-hand experience  
of high growth through digital disruption, whilst 
driving improvements in governance and 
strategic oversight by building capability within 
organisations. Robyn was previously Group 
Financial Controller at Auto Trader.

Robyn qualified as a Chartered Accountant in 
South Africa with KPMG and worked in both audit 
and transaction services. Robyn also has a 
Bachelor of Commerce (Honours in Accounting) 
from the University of KwaZulu-Natal, South Africa.

How Robyn supports the Company’s strategy 
and long-term success: Alongside her financial 
expertise and qualifications, Robyn’s expertise 
in corporate governance has also proved 
invaluable to the Board in its first year as a 
public limited company. Robyn has been a key 
player in the modification of the business’s 
corporate governance practices as it moved  
into a listed environment. In addition, Robyn’s 
prior board experience has enabled her to 
successfully Chair the Company’s Audit and Risk 
Committee and provide constructive challenge 
to the Executive Directors and support and 
guidance to the Finance function. Robyn is also 
highly valued for her collaborative approach  
and her passion for engaging with employees, 
her prior Investor Relations and Capital Markets 
experience and her interest in sustainability. 
She embraces her role as Employee 
Representative at the Board, diligently ensuring 
that the employee perspective is brought  
into the boardroom, as well as providing strong 
informed challenge on ESG matters.

Other appointments: Non-Executive Director 
of leading IT infrastructure provider Softcat 
PLC and Next Fifteen Communications Group 
plc, where she also chairs the audit committee.

Experience: Ije has built a career balancing 
technology, creativity and leadership built on  
his experience of growing up in Nigeria, a world 
where commerce, culture and creativity are 
necessarily intertwined with everyday life. He is 
currently Senior Director, WW Retail Engagement 
and Marketing at Apple Inc. Prior to that, he 
spent eleven years at global brand consultancy 
Wolff Olins, where he was Chief Executive Officer 
of the group’s offices in London, Dubai, New York 
and San Francisco and helped some of the 
world’s most exciting businesses build their 
brands for the digital age. He is a Board member 
of Charity Water and Chair of Trustees for 
Chineke!, the first professional orchestra in 
Europe to be made up of majority black, Asian 
and ethnic minority musicians.

How Ije supports the Company’s strategy 
and long-term success: Ije’s global brand, 
retail and digital experience create a 
foundation for him to provide helpful input  
and constructive challenge as an Independent 
Non-Executive Director. He is deeply respected 
for his wide-ranging, relevant and current 
experience within the sector as well as his 
personal attributes. His natural curiosity  
and open-minded questioning have been 
appreciated by his fellow Board members  
and recognised for elevating the debate and 
challenge in meetings. Ije’s external charity 
roles have provided a further complementary 
skillset, helping the business hone its 
articulation of the brand and its approach  
to social justice. 

Other appointments: Senior Director at  
Apple Inc, Chair of Trustees at Chineke!.

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DR. MARTENS PLC  ANNUAL REPORT 2022

Committee membership

 Audit and Risk 

 Nomination 

 Remuneration 

 Disclosure 

 Employee Representative Director 

 Chair

IAN ROGERS
Independent Non-Executive Director

TARA ALHADEFF
Non-Independent Non-Executive Director

EMILY REICHWALD
Company Secretary, General Counsel, 
Sustainability GLT Lead and Chair of the 
Dr. Martens Foundation

Appointed: January 2021.

Appointed: May 2015.

Joined: April 2015.

Experience: Ian is currently Chief Experience 
Officer at Ledger, overseeing its consumer-
facing offer protecting digital assets under 
management. Prior to that, he was the Chief 
Digital Officer at LVMH working with a large 
portfolio of luxury retail brands including Louis 
Vuitton, Dior and Sephora, CEO of Beats Music, 
President and Chief Technology Officer at 
Mediacode and Webmaster at Winamp. Ian 
contributed to the 2015 launch of Apple Music, 
including digital streaming channel Beats 1. Ian 
has been a pioneer of music-related websites, 
building some of the earliest in the early 1990s.

Ian has a Bachelor of Arts in Computer  
Science (with Honours, Phi Beta Kappa)  
from Indiana University.

How Ian supports the Company’s strategy and 
long-term success: Ian’s previous and current 
retail, digital and music experience enables him 
to help focus the business on the future, based  
on experience in the past. Ian’s knowledge of  
the digital realm provides a platform for him to 
challenge consensus and introduce fresh thinking 
and perspectives to discussions. He is valued  
for his ability to spot future trends and to unlock 
complex subjects. Having worked extensively 
within luxury brands, Ian instinctively 
understands the importance of the business’s 
heritage, brand and culture and how to  
translate this into the digital environment.

Other appointments: Chief Experience 
Officer at Ledger, Adviser at LVMH,  
Board member at Lyst. 

Experience: Tara is a partner at global 
investment firm Permira, where she is 
responsible for brand investing within the 
consumer sector. Since joining Permira in 
2008, she has worked across a spectrum  
of brands, retailers and consumer internet  
and on major transactions including Permira’s 
acquisition of Dr. Martens in 2014. She was 
initially appointed to the Dr. Martens Board  
in May 2015 and became a Non-Independent 
Non-Executive Director in January 2021.

Tara is a member of the Board of directors  
of Hana Group and Golden Goose and has 
experience as a member of the Boards of 
several other companies including Iglo Group. 
Prior to joining Permira, Tara worked in 
investment banking at Morgan Stanley in  
New York and London.

Tara has a Bachelor of Science in Economics 
from Cambridge University and a Master of 
Business Administration from Harvard.

How Tara supports the Company’s strategy 
and long-term success: Tara’s Non-Independent 
Non-Executive appointment provides the Board 
with continuity following the transition from 
private company to plc. The Board continues  
to benefit from Tara’s deep knowledge of the 
business and extensive sector expertise, as  
well as her broad international experience. 
Tara’s strong financial acumen, coupled with her 
questioning mindset and collaborative style, has 
proved a valuable asset to the Board in its first 
year as a listed company. In addition to her wide 
knowledge on many topics, Tara also brings  
a passion and interest in sustainability to  
the boardroom where she provides insightful 
provocation and challenge. Tara’s appointment 
facilitates good shareholder engagement with 
the Permira funds.

Other appointments: Partner at Permira 
Advisers LLP, Non-Executive Director at  
Hana Group and Golden Goose.

Emily Reichwald was appointed General Counsel 
of Dr. Martens in April 2015 and became 
Company Secretary upon listing on the London 
Stock Exchange in 2021.

Experience: Emily is an experienced General 
Counsel having held several senior legal 
positions in large international businesses. Prior 
to joining Dr. Martens, Emily was Director Legal 
at Akzo Nobel global specialty chemicals in the 
Netherlands. She had previously held other 
senior legal positions at Akzo Nobel nv and ICI 
plc, as well as being seconded to GE Capital  
and BP plc when in private practice. Emily 
trained and qualified as a solicitor at Linklaters, 
practising in the corporate department. Emily 
was a Non-Executive Director of National Energy 
Action from 2015 to 2018 where she gained 
valuable experience being a non-executive 
director, and insight into the charity sector.

Emily has a degree in English Law and French 
Law from the University of Manchester and 
Université de Bourgogne.

How Emily supports the Company’s strategy 
and long-term success: Emily is a highly  
valued adviser and contributor to the Board.  
She is also a key member of the GLT, leading  
the Sustainability team as well as the Legal, 
Intellectual Property, Compliance, Risk and 
Company Secretarial functions, facilitating 
positive collaboration across the business. 

As Company Secretary, Emily has built  
strong relationships with the Board as a whole  
and in particular with the Chair and Chairs  
of the Board’s Committees, ensuring they  
are supported and advised on legal and 
corporate governance matters. 

The combination of Emily’s roles exposes her to 
all functions and businesses within Dr. Martens 
so she has a thorough understanding of  
the different markets and business drivers.  
She is well respected across the Company  
for her balanced perspective and her positive 
leadership style.

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117

GOVERNANCEGlobal Leadership Team

MEET THE GLOBAL  
LEADERSHIP

TEAM

Our Global Leadership Team (known 
throughout the business as the ‘GLT’) 
believe in being brand custodians, focused 
on protecting and enhancing the brand 
and the business for future generations. 

The following pages provide biographical details of  
our GLT, which comprises the core group of senior 
leaders at Dr. Martens. Its membership includes the 
Executive Directors together with the Presidents  
of our Americas, EMEA and APAC regions and the 
leaders of our key business functions of Supply 
Chain, HR, IT, Legal, Strategy, Product and Marketing. 
The GLT manages day-to-day business operations 
and plays an essential role in driving our strategy 
forwards and delivering value for our shareholders 
and stakeholders over the longer term. 

GENDER BALANCE OF THE GLOBAL LEADERSHIP TEAM1

As at 31 March 2022

As at 31 May 20222

33%

40%

67%

60%

Male
Female

6 of 9
3 of 9

Male
Female

6 of 10
4 of 10

1.  Excluding Executive Directors.

2.  Date of Annual Report approval.

Geert Peeters
Chief Operating Officer

Adam Meek
Chief Product Officer

Meg Johnson
Chief Marketing Officer

Joined: June 2018.

Joined: December 2021. 

Joined: April 2022. 

Experience: Prior to joining the business, Geert 
was Chief Operating Officer of Cath Kidston Ltd. 
He has held senior supply chain roles in several 
global businesses, including VF Corporation 
and drinks firm Bacardi and was also a senior 
vice-president at Levi Strauss & Co. 

Geert has a Master of Science in Textile 
Engineering from Ghent University, an 
Executive Master of Business Administration 
from Flanders Business School and a master’s 
degree in Operations and Supply Chain 
Management from Vlerick Business School.

Experience: Prior to joining Dr. Martens Adam 
spent seven years in North America, initially 
with Sperry as Senior Vice President of 
Footwear in Boston before moving to Toronto, 
where he was General Manager of Footwear 
and Accessories for Canada Goose for two 
years. With nearly 20 years’ experience in 
product and brand management, which 
included senior roles at Lacoste and Nike, 
Adam brings a wealth of experience in leading 
teams through a consumer obsessed lens. 

Experience: Meg joined the business in April 
2022. She started her marketing career at 
P&G, renowned as one of the best schools in 
the consumer goods industry for building 
excellence in marketing fundamentals. She left 
P&G to join New Balance where she led the 
international and North Americas marketing 
organisations. More recently, Meg relocated  
to Singapore and consulted in a marketing 
leadership role with an osteopathy & 
physiotherapy company. Meg brings essential 
global and regional experience to the GLT, 
having lived and worked across the globe.

Favourite pair of Docs:

Favourite pair of Docs:

Favourite pair of Docs:

1460 MADE  
IN ENGLAND

DM’S X VETEMENTS 
COLLABORATION  
FROM 2017

2976 BLACK 
CHELSEA BOOT 

118

DR. MARTENS PLC  ANNUAL REPORT 2022

Sue Gannon
Chief HR Officer

Ronald Garricks
Chief Information Officer

Erik Zambon
Strategy Director

Joined: June 2021. 

Joined: April 2020.

Joined: April 2017. 

Experience: Sue was previously based in 
California as the VP of Talent at Netflix. Prior  
to this, Sue was the Deputy Chief Operating 
Officer at Suntory, based in Tokyo, having 
previously been VP HR (Americas and Global 
marketing) at Beam Suntory in Chicago. Many 
of Sue’s formative years were spent at the 
Campbell Soup Company working in both  
the USA and Australia. Sue is a truly global 
executive and a highly experienced HR 
professional who is thoughtful, passionate, 
driven and transparent.

Experience: Ronald has built his career helping 
businesses transform IT into a key enabler to 
support sustainable growth. His previous roles 
have included positions at global payment 
platform Worldpay and international law firm 
Allen & Overy. Prior to joining the business, 
Ronald held a senior interim role within the 
Digital Transformation programme at IKEA.  
He has an Executive Master of Business 
Administration from Cass Business School, 
London, and Bachelor of Science (Hons) in 
Information Systems from the University  
of West London.

Experience: Erik started his career in 
management consulting, first at 
PricewaterhouseCoopers LLP then at Kurt 
Salmon (now Accenture), where he worked  
on a number of large-scale strategy and 
transformation projects both in the UK and 
internationally. Erik then moved to Calvin Klein 
where he held a number of senior roles in 
merchandising and planning. Before joining 
Dr. Martens, Erik led the merchandising function 
at AllSaints and later joined the London and 
Paris based designer brand, Joseph. He has  
a Master of Arts (Hons) in Modern & Medieval 
Languages & Management Studies from 
Cambridge University.

Favourite pair of Docs:

Favourite pair of Docs:

Favourite pair of Docs:

VINTAGE MADE  
IN ENGLAND 2976  
CHELSEA BOOTS

CORONADO

1460 MADE IN ENGLAND  
IN BLACK QUILON  
LEATHER

Lorenzo Moretti
President, EMEA

Jennifer Somer
President, Americas

Derek Chan
President, APAC

Joined: March 2020. 

Joined: November 2021. 

Joined: September 2019. 

Experience: Lorenzo brings extensive 
knowledge of and experience in the footwear 
industry, having served as CEO at footwear 
retailer Office prior to joining Dr. Martens. His 
earlier career included leadership roles at a 
range of well-known brands, including leading 
the Western Europe Football division of Nike 
and Global Retail at Sonos. 

Experience: Jennifer joined Dr. Martens  
from UGG and Koolaburra Footwear, part  
of the Deckers Corporation, where she was 
Global General Manager. Prior to that, she  
was President at Junk Food Clothing for five 
years. Jennifer has a great footwear and 
clothing background, with excellent commercial 
leadership, merchandising and deep digital 
experience. She is a strong people leader, with 
the ability to lead and nurture the Dr. Martens 
culture across the region.

Experience: Derek has extensive experience in 
consumer brands having previously held senior 
roles at Nike and Amazon in China and leadership 
positions in companies including Levi Strauss  
& Co. Prior to joining the business, Derek was Vice 
President, Softlines & Media at Amazon China. 

Derek has a Master of Business Administration 
from Hong Kong University of Science & 
Technology.

Favourite pair of Docs:

Favourite pair of Docs:

Favourite pair of Docs:

1460 BLACK  
SMOOTH

NAVY 1460  
SMOOTH LEATHER

2976 CHELSEA 
BOOT

DR. MARTENS PLC  ANNUAL REPORT 2022

119

GOVERNANCEGovernance report

BOARD LEADERSHIP AND 

COMPANY PURPOSE

The Board’s primary 
responsibility is leading  
the Company to deliver 
sustainable, profitable growth 
globally and drive long-term 
value for the shareholders  
of Dr. Martens plc. It sets a 
clear tone from the top by 
providing entrepreneurial 
leadership of the business  
and custodianship of the 
Dr. Martens brand.

The Board’s role
The Board sets the Company’s purpose 
and strategy, as summarised on page 2  
at the beginning of this Annual Report, 
and holds management to account for  
its delivery with a view to securing the 
success of the business over the longer 
term. It is responsible for ensuring that 
the strategy aligns with and promotes our 
organisational culture that encompasses 
custodianship of the brand, “doing the 
right thing”, and “leaving things better 
than we found them”, which is the core 
tenet of our sustainability strategy. Its 
duties are discharged both by the Board 
directly and through authority it has 
delegated to its Board Committees and 
the Global Leadership Team.

In addition to its accountability to 
shareholders, a core responsibility of the 
Board is to represent the interests of the 
Group’s stakeholders and to consider and, 
where appropriate, factor their needs  
into its discussions and decision-making. 
Pages 22 to 27 of the Strategic report 
outline some of the ways in which the Board 
has sought, and continues to seek, to 
account for its relationships with customers, 
suppliers and employees and its impact 
on communities and the environment.

Board reserved matters
Authority over certain matters of 
strategic significance is reserved for the 
Board alone. Some of the key matters 
reserved for the Board are summarised 
on this page. The full schedule, which  
is reviewed annually by the Board, can  
be found at drmartensplc.com.

How the Board assesses and 
monitors culture
As custodians of the Dr. Martens brand, a key 
responsibility of the Board is to cultivate 
an environment in which our culture and 
purpose, summarised through the maxim 
of ‘Rebellious Self Expression’, flourish and 
empower our people to be themselves and 
deliver their best. Our culture is a huge part 
of what makes Dr. Martens so unique and its 
preservation and growth is something that 
the Board takes extremely seriously. Overall, 
the Board is confident that the Dr. Martens 
culture is well-established across the 
business, strongly connects with and is ‘lived’ 
by our people and supports the ongoing 
and successful delivery of our strategy.

The Board ensures it is able to monitor 
the ‘cultural health’ of the business in a 
number of ways. Like many businesses, 
Dr. Martens circulates an annual, online 
employee Engagement and Inclusion 
Survey, which is a key element of the 
Company’s wider employee listening 
strategy and provides an important 
snapshot of how our people experience 
life at Dr. Martens. The Board also 
considers a range of other important 
inputs. These include regular updates 
at Board meetings from senior 
leadership on particular focus areas and 
initiatives. Additionally, the appointment 
of Robyn Perriss as our Employee 
Representative Non-Executive Director 
has provided the Board with an effective 
new means of monitoring culture through 
an employee lens, particularly via her 
insights into the matters that are 
important to employees gained through 
her engagement activities.

For more information on:

   The Dr. Martens governance 
framework, see pages 128 to 133.

   The Dr. Martens sustainability 
strategy, see pages 62 to 86.

   Board meetings, discussions and 
activities during FY22, see  
pages 121 to 123. 

   How culture is embedded at 
Dr. Martens, see pages 81 to 83  
of the Sustainability report.

   Employee engagement,  

see pages 124 to 127.

Key matters reserved  
for the Board

   Establishing and monitoring  
the Group’s purpose, values 
and general strategy.

   Assessing the basis over which the 
Group generates and preserves 
value over the long term.

   Ensuring necessary resources 
are in place for the Group to 
meet its objectives and measure 
performance.

   Approving any major changes  
to the Group’s management  
or control structures.

   Approving the Group’s business 
plan, budget and forecasts.

   Approving changes to the 
Company’s capital structure.

   Approving any major 
restructuring or reorganisation 
of the Group, including material 
acquisitions or disposals.

   Ensuring an effective 
engagement strategy with 
shareholders, the workforce  
and other key stakeholders.

120

DR. MARTENS PLC  ANNUAL REPORT 2022

Link to strategy

 Direct-to-consumer acceleration

 Operational excellence

 Consumer connection

 Sustainable global growth

Key stakeholders

 Consumers

 Our people 

 Suppliers 

 Investors

 Community and environment 

BOARD DECISION CONSIDERING 
OUR STAKEHOLDERS

SUPPLY CHAIN 

Decision:
To significantly upgrade supply capacity 
in the Netherlands through opening a 
new distribution centre (DC).

Background:
•  It was necessary to review the capacity 
at our existing distribution centres  
to support and deliver on our growth 
plans. As such, during the year the 
Board considered and approved a 
proposal to extend the Netherlands DC. 

•  This facility would be double the size of 
the previous site and therefore would  
be capable of supporting the Company’s 
projected growth in demand. 

BOARD DECISION CONSIDERING 
OUR STAKEHOLDERS

FUTURE READY WORKPLACE 

Decision:
To open additional office space in 
London for the EMEA team.

Background:
•  Due to the substantial increase in 

people as a result of the Company’s 
growth, a permanent new regional 
office in Camden was required for  
the EMEA team. 

•  The proposed office capacity was 

substantially larger than the existing 
temporary EMEA regional office. 

•  The new office would need to be a 
place that embodied the ethos and 
culture of the brand, encouraging 
collaboration and connection whilst 
being located close to the Head Office 
in Camden. 

Links to strategic pillars and 
long-term sustainable success: 

The Board approved the proposal 
following a detailed deep-dive session 
with the Chief Operating Officer. 

When considering approval, the Board was 
cognisant that the new DC would support 
the growth plans of the business, enabling 
it to better service its direct-to-consumer 
channels and mitigate elements of supply 
chain risk (more information about which 
can be found in the Risk management 
section on pages 97 to 103). 

The Board’s decision promotes the 
Company’s long-term sustainable 
success by facilitating progress of our 
Global Supply Chain and wider DOCS 

strategies to drive operational 
excellence, enable growth, unlock value, 
progress product innovation, optimise 
working capital and lead in social and 
environmental sustainability. 

S.172 stakeholder considerations: 

•  People & communities – the larger 
distribution centre creates new 
employment opportunities for the 
local community and an improved 
working environment for employees 
due to state-of-the-art equipment.

•  Investors – enables delivery of the 

Company’s plan for growth.

•  Customers and Suppliers – facilitates 
product innovation and our ability to 
meet projected growth in demand.

Links to strategic pillars and 
long-term sustainable success: 

When reviewing the proposal to open 
additional office space, the Board’s  
view was that this would support the 
Company’s Future Ready Workplace 
strategy, more detail on which can be 
found on page 81 of the Sustainability 
report, particularly its ability to facilitate 
activity-based working. 

The close proximity of the new office  
to the Head Office in Camden was also 
considered a benefit, enabling teams  
in each location to continue to easily 
connect and collaborate in person. 

The Board’s decision facilitates the 
Company’s long-term sustainable 
success, enabling a positive workplace 
‘experience’ that is reflective of our 
culture and improves our ability to 

attract and retain talent. It also assists 
in mitigating risks relating to ‘people, 
culture and change’, more information 
about which can be found in the Risk 
management section on page 101.

S.172 stakeholder considerations:

•  People – retain and attract talent  

due to positive working experience 
and culture. 

•  Environment – the office is being 

designed to the BREEAM certification 
standard, confirmation of which is 
expected later in 2022.

•  Investors – although the office 

required a CAPEX investment, in  
the longer term the Board believed  
it would promote the long-term 
sustainable success of the Company 
for the reasons outlined above. 

DR. MARTENS PLC  ANNUAL REPORT 2022

121

GOVERNANCE 
 
 
Governance report 
Board Leadership and Company Purpose continued

BOARD ACTIVITIES 

The vast majority of the Board’s significant 
discussions, debates and decisions take 
place during its regular, scheduled Board 
meetings. These are supplemented by 
market visits and additional deep dives to 
give greater understanding and context.

This section provides a flavour of the 
range of matters the Board discussed 
during the year, including the outcomes of 
those discussions and further detail on 
some of the key decisions it took. Whilst 
not intended as an exhaustive list of every 
item considered by the Board over the 
course of the year, this information offers 
a degree of insight into the boardroom 
and how the activities of the Board 
continue to focus on driving the DOCS 
strategy forwards, with due regard to  
the interests of all of the Group’s key 
stakeholder groups.

Board cadence
During its first full year of operations as  
a PLC Board, the Directors continued to 
refine the Board’s cadence. Each Board 
meeting concludes with an invitation from 
the Chair for Board members to provide 
feedback on the quality of discussions and 
debate that took place, including their 
thoughts on areas that would benefit from 
further discussion with the purpose of 
continually improving the quality of Board 
meetings. During our first Board review 
process, held towards the end of the 
financial year, each Director provided 
candid feedback on the Board’s time 
together since the Company listed in 
January 2021, including areas in which 
they believed its operations were working 

COMPANY STRATEGY AND PERFORMANCE

STRATEGIC PILLARS:

•  Discussed the brand strategy and 

•  Reviewed Human Resources and 

consumer insights.

Diversity, Equity and Inclusion strategy.

•  Received updates and feedback from 
the investor roadshows held during 
the year.

•  Received regular external 

communications updates from the 
Corporate Communications function, 
covering recent media coverage and 
current and planned media activities.

•  Received reports from the CEO at 

each meeting detailing performance 
in each region and progress against 
our DOCS strategic pillars.

•  Discussed developments in the DTC 

strategy, with particular focus on our 
seven key markets. 

•  Received regular supply chain 

updates covering the challenging 
global supply chain environment.

•  Received updates on and discussed 
new seasonal product ranges with 
the product team.

•  Discussed the sustainability strategy 

and received training from an external 
carbon and sustainability consultancy. 

well and those where targeted action could 
drive increased effectiveness and further 
improve Board processes and dynamics.

Our Board meetings are an important 
mechanism through which the Directors 
discharge their duties, particularly under 
Section 172 of the Companies Act 2006. 
Agendas are agreed in advance by the 
Chairman and Company Secretary 
following discussion about proposed topics 

and focus areas with the CEO and CFO. 
Overall, agendas are tailored to balance 
regular updates from the Executive 
Directors on trading and financial 
performance, with detailed deep dives 
focusing on specific strategic initiatives or 
business functions. To the extent possible, 
meetings are scheduled to align with the 
wider cadence of the business to ensure 
that they take place at optimal points 
throughout the year.

FY22

APR 2021 

MAY 

JUN 

JUL 

AUG 

SCHEDULED  
MEETINGS

DIRECTOR 
ATTENDED 
EVENTS

KEY  
MARKET 
ANNOUNCE-
MENTS

• Board
• Audit
• Remuneration

• Board
• Audit
• Remuneration
• Nomination

• GLT quarterly  
away days (UK)

• AGM
• Board

To the extent possible, 
August is kept clear to 
allow our teams time 
to rest and recharge

• Investor  
roadshow

• Appointment  

of corporate brokers

• FY21 Full Year Results
• Publication of FY21 

• Q1 Trading Statement
• Result of AGM

Annual Report  
and AGM Notice  
of Meeting

122

DR. MARTENS PLC  ANNUAL REPORT 2022

SEP 

OCT 

NOV 

DEC 

• GLT quarterly 

• Board

away days (UK)

• GLT quarterly 

• GLT

away days (Italy)

• Board

• Board

• Audit

• Audit

• Remuneration

• Investor  

• Market visit 

roadshow (USA)

(Germany)

• Chair and SID 

• Employee 

Listening 

Roadshow

listening group 

(Germany)

• Market visit (USA) 

• GLT strategy 

away days

JAN 

• GLT 

• Board

• Audit

(UK) 

FEB 

MAR 2022

• GLT quarterly 

• GLT

away days (UK)

• Board

• Remuneration

• Nomination

• Investor  

roadshow

• Employee 

listening groups  

(USA and Change 

• Market visits 

(Spain, Italy)

• Employee 

(APAC) 

listening group 

Champions)

• Investor  

roadshow

• Employee 

listening group 

• Investor  

roadshow

• FY22 Half Year 

• Q3 Trading 

Results

Statement

• Appointment of 

new auditor

Link to strategy

 Direct-to-consumer acceleration

 Operational excellence

 Consumer connection

 Sustainable global growth

FINANCIAL UPDATES

GOVERNANCE

PEOPLE AND CULTURE

STRATEGIC PILLARS:

STRATEGIC PILLARS:

STRATEGIC PILLARS:

•  Received reports from the CFO  

at each meeting detailing financial 
performance and progress  
against budget.

•  Reviewed and approved the full 
and half-year results statements 
and the first and third quarter 
trading updates.

•  Completed the annual review of 
the Board’s suite of governance 
policies, approving updates  
where necessary. 

•  Approved the resolutions to be put 
to shareholders at the AGM and 
reviewed investor feedback on them.

•  Received updates from the CEO  

on recruitment into senior 
management positions and the  
key GLT roles of CMO, CPO, CHRO 
and Regional President, Americas.

•  Deep dive into people and Human 

Resources with the CHRO. 

•  Discussed the findings and shared 

•  Reviewed and approved the 

•  Reviewed and approved the  
2022 – 2027 five-year plan.

reflections from the Board’s 
Effectiveness Review.

•  Reviewed and approved the annual 

•  Received regular updates on 

Tax Strategy Statement.

•  Reviewed and approved the budget 

for the 2022/23 financial year.

•  Approved an interim dividend of 

1.22p per share.

•  Received product and regulatory 

compliance updates.

external communications activity 
throughout the year.

•  Reviewed and approved the criteria 
for entry into new supplier markets. 

•  Approved proposal for appointment 

of PwC as the Company’s new 
statutory auditor at FY22 AGM 
following a thorough tender process.

memorandum of understanding 
formally establishing the relationship 
between the Company and the 
Dr. Martens Foundation.

•  Discussed culture in context of 
‘Rebellion Reframed’, our brand 
amplification project.

•  Received updates from the 

designated Employee Representative 
Non-Executive Director on the 
workforce listening groups held 
during the year. 

For more information on:

   How the Board delegates authority to its principal Board 
Committees and the wider business, see pages 128 and 129.

   Our first Board Effectiveness Review process, see pages  
134 and 135.

  The DOCS strategy, see pages 28 to 37.

   How the Board has discharged its duties under section 172 
of the Companies Act 2006, see pages 22 to 27.

SCHEDULED  

MEETINGS

DIRECTOR 

ATTENDED 

EVENTS

KEY  

MARKET 

ANNOUNCE-

MENTS

JUN 

• Board

• Audit

• Investor  

roadshow

Annual Report  

and AGM Notice  

of Meeting

• Appointment  

of corporate brokers

• FY21 Full Year Results

• Q1 Trading Statement

• Publication of FY21 

• Result of AGM

FY22

APR 2021 

MAY 

• Board

• Audit

JUL 

AUG 

• GLT quarterly  

away days (UK)

• Remuneration

• Remuneration

• Nomination

• AGM

• Board

SEP 

OCT 

NOV 

DEC 

• GLT quarterly 

• Board

away days (UK)

• GLT quarterly 

away days (Italy)

• Board
• Audit

• GLT
• Board
• Audit
• Remuneration

JAN 

• GLT 
• Board
• Audit

FEB 

• GLT quarterly 

away days (UK)

MAR 2022

• GLT
• Board
• Remuneration
• Nomination

• Investor  

roadshow (USA)

• Chair and SID 

• Market visit 
(Germany)
• Employee 

Listening 
Roadshow

listening group 
(Germany)

• Market visit (USA) 
• GLT strategy 
away days

• Investor  
roadshow

• Employee 

listening group 
(UK) 

• Investor  
roadshow

• Market visits 
(Spain, Italy)

• Employee 

listening group 
(APAC) 

• Investor  
roadshow
• Employee 

listening groups  
(USA and Change 
Champions)

• FY22 Half Year 

Results

• Appointment of 

new auditor

• Q3 Trading 
Statement

DR. MARTENS PLC  ANNUAL REPORT 2022

123

GOVERNANCEGovernance report 
Board Leadership and Company Purpose continued

EMPLOYEE

ENGAGEMENT

Connecting  
with our people

Our approach to employee 
engagement
The Board firmly believes that higher 
levels of engagement drive higher 
levels of performance and a 
willingness to go above and beyond. 
This starts from the very top of the 
organisation. As such, commencing 
from FY22, employee engagement  
has been incorporated into the bonus 
scheme for the Executive Directors  
as a specific target, providing clear 
linkage between engagement and  
the potential remuneration of the 
Company’s most senior leaders and 
reflecting the seriousness with which 
they approach their responsibilities in 
this area. More information about this 
can be found in the Remuneration 
report, from page 147.

Engagement with our people is 
conducted through a number of 
channels, both formal and informal, 
and focusing wherever possible on 
maintaining a two-way dialogue 
between employees and leadership. 
The following pages also outline the 
importance of the FY22 employee 
Engagement and Inclusion Survey, 
additional insights into the employee 
listening activity undertaken during 
the year by Robyn Perriss, our 
Employee Representative Non-
Executive Director, and an overview  
of planned developments in our 
approach to employee engagement 
over the coming years. 

The information on these pages builds 
on, and should be read in conjunction 
with, the earlier section on the 
Board’s engagement with all of the 
Company’s key stakeholder groups, 
including employees, located on pages 
22 to 27 of the Strategic report. 

Engagement and  
Inclusion Survey
It is the job of the Board and the 
Senior Leadership Team to create the 
conditions in which our people can 
thrive. An important means by which 
the Board is able to understand the 
issues that are important to them is our 
annual, online employee Engagement 
and Inclusion Survey, which was 
launched towards the end of the 
financial year. This survey constitutes 
a key part of the Company’s wider 
employee listening strategy and 
provides an important snapshot of how 
our people experience life at Dr. Martens. 

All employees were encouraged to 
complete the survey and regional and 
departmental response rates were 
monitored regularly between launch 
and close. The response data was 
subsequently analysed and workshops 
held with the Global Leadership Team 
(including the Executive Directors) 
and their respective management 
teams to go deeper into the issues 
that matter to employees and identify 
areas where action might be needed. 

Engagement strategy: 
future plans
Looking ahead, our ‘employee 
listening strategy’ will be developed 
further to create a more meaningful, 
differentiated experience for 
employees. This approach will extend 
beyond the Engagement and Inclusion 
Survey, with greater emphasis on the 
action-based interventions required  
to help our people and the business 
perform at a high level. The strategy 
will build on what the business already 
has in place, as described throughout 
this section, incorporate new 
opportunities for employees to be 
heard and provide clear, actionable 
feedback to our leaders and the Board 
on where resources should be focused 
to improve further. 

EMPLOYEE REPRESENTATIVE  
NON-EXECUTIVE DIRECTOR

Robyn Perriss was appointed as our 
dedicated Employee Representative 
Non-Executive Director during the 
year, with responsibility for (amongst 
other things) acting as the voice of 
employees within the boardroom. 

Robyn has undertaken a range of employee 
engagement activities in the role and, as  
part of our refreshed engagement strategy, 
aims to expand these further over the 
coming year. 

  READ MORE P126 – 127 and 132

OUR CULTURE

Our people are our most important 
asset, and we know a key part of their 
working experience is our dynamic, 
inclusive and collaborative culture. 

We work flexibly across our offices with 
people spending 40-60% of their time in the 
office, facilitating regular human connection 
whilst allowing for the flexibility that supports 
our people’s wellbeing. We believe this 
balance creates an environment where our 
people can thrive and choose where they can 
be most productive. The changes we have 
made to our working environments maintain 
and improve the Dr. Martens culture.

  READ MORE P81 – 85 and 120

124

DR. MARTENS PLC  ANNUAL REPORT 2022

SPEAK UP POLICY

The Audit and Risk Committee monitors the 
effectiveness of the Speak Up Policy, which 
sets out the Company’s whistleblowing 
procedures, on behalf of the Board. 

The progress and outcomes of investigations into 
concerns raised by employees are reported to  
that Committee. Whilst our procedures provide  
for concerns to be raised anonymously, in practice 
many are reported directly through the HR 
function or line managers. 

EMPLOYEE LISTENING  
GROUPS

During the year a number of virtual 
sessions were held with employees from 
across the business, including our UK 
factory at Cobbs Lane, Northampton and 
our EMEA, Americas and APAC regions. 

The sessions were facilitated by Sue Gannon,  
our CHRO, and attended by Robyn Perriss in  
her capacity as Employee Representative 
Non-Executive Director. Lynne Weedall also joined 
these conversations to engage on the topic of 
executive remuneration and provide updates  
on the role of the Remuneration Committee.

   READ MORE ABOUT OUR WHISTLEBLOWING 
PROCEDURES P146

   READ MORE P126 – 127 AND IN  
OUR REMUNERATION REPORT P149

TOWN HALLS

‘KENNY COMMS’ –  
CEO COMMUNICATION

Our monthly global town halls are led by the 
CEO, with the CFO and GLT in attendance. 

Sessions are held both in the morning and evening  
to ensure that employees in different time zones  
are accommodated. These sessions will typically 
comprise a business update from the CEO, with one 
or more guest presenters from our global teams 
joining to update employees on specific initiatives. 
The sessions conclude with a (unscripted) Q&A with 
the Executive Directors and GLT. With the relaxation 
of Covid-19 restrictions, we have once again been 
able to host a number of these at our Camden offices  
and broadcast them live to our teams globally.

Additionally, each of our regional businesses hold their 
own town halls to ensure employees are up to speed 
on developments within their respective regions.

Engagement with our employees is 
supplemented by regular email and video 
communications from Kenny Wilson.

The purpose of these is to provide employees  
with updates on a broad range of topics and 
important events occurring during the year,  
for example seasonal product launches, 
organisational changes, significant business-wide 
initiatives or times of reflection and celebration. 

Topics on which Kenny has updated the business via 
this method during the year have included our new 
appointments to the GLT, financial results following 
their announcement to the market, plans for 
returning to the office post-Covid and the 60th 
anniversary of our iconic 1460 boot.

  READ MORE P24

  READ MORE P24

DR. MARTENS PLC  ANNUAL REPORT 2022

125

GOVERNANCEGovernance report 
Board Leadership and Company Purpose continued

With Robyn Per r iss

EMPLOYEE REPRESENTATIVE  
NON-EXECUTIVE DIRECTOR

Q

What are the key aspects of your role?

LISTENING TO 
THE EMPLOYEE 
VOICE

A

The role comes with numerous 
responsibilities, but amongst the most 
important would be to actually spend 
time with a broad cross section of our 
employees, without management present, 
to have access to an unfiltered and 
impartial view from our employees. I am 
then able to act as the ‘employee voice’  
to the Board by raising and facilitating 
discussions during Board meetings on  
the things that employees tell us are 
important to them, both in terms of 
common themes and regional nuances.

Q

Why is it important for employees to 
have a voice in the boardroom?

A

Our employees are the heartbeat of 
Dr. Martens and are at the coalface of 
putting our DOCS strategy into action. 
They are also a rich resource for new 
ideas and innovative thinking. It’s 
imperative that the Board is in tune with 
the ‘mood music’ of the organisation in 
each region so that we can ensure we are 
communicating with employees about the 
right things, in the right way, and taking 
action where it is needed most. Culture 
has always been a differentiator at 
Dr. Martens and a key part of maintaining 
a healthy culture is ensuring the Board 
listens and employees are heard. 

It is also critical for their voice to be 
heard in the boardroom to ensure the 
Board has access to their fresh ideas and 
that it is up to speed not only on what is 
going well in the business, but also on any 
‘pain points’ there may be in particular 
areas that it needs to address.

126

DR. MARTENS PLC  ANNUAL REPORT 2022

Q

How do you think your role can help 
drive better engagement between  
the Board and business?

A

As the ‘voice’ of employees within the 
boardroom I ensure that the themes  
of the feedback I receive through my 
engagement with the business are aired 
during Board meetings, on a strictly 
‘no-names’ basis of course, and ensure 
they are properly considered and  
factored into the Board’s discussions.

The wider Board and I are conscious that 
this is a new role and there is work to be 
done to properly flesh out and embed it  
in the business. Our refreshed employee 
engagement strategy is currently under 
development and, as a part of this, we will 
be looking to put in place a programme of 
activities that not only allow me to reach 
more of the business but also cement our 
approach to employee engagement as a 
continuing dialogue and feedback loop 
between the Board and business.

During the year Robyn Perriss undertook a number of 
engagement activities as our Employee Representative 
Non-Executive Director. We asked Robyn about the types  
of activities that her role involves, how she sees it developing  
in future and also for her insights into the ways in which the 
Board engages with the global workforce. 

Q

What are some of your main reflections 
since taking on the role?

A

Thinking back to the employee listening 
forums we held towards the end of  
the financial year, I am struck by the 
refreshing candidness with which my 
conversations with different areas of  
the business have been conducted so  
far. The sessions were employee-led  
and participants spoke with exceptional 
honesty, courage and openness.

Another reflection would be that the 
insights gained through the Covid-19 
restricted engagement I have had with 
employees since formally taking on the 
representative role have proven its 
importance, and I’m looking forward to 
spending more time with our employees 
in person over the next financial year.

Q

What were some of the challenges 
raised during your conversations with 
different teams and regions?

A

Many of the issues of concern for our 
employees were reflective of current 
social and economic pressures impacting 
their lives. Concerns raised around pay in 
the context of rapidly increasing inflation 
in each of our core regions are significant 
given the economic backdrop. Health  
and wellbeing has been thrown into sharp 
focus due to the pandemic and was of 
course a key conversation topic. In an 
international business, employees are  
at different stages of the pandemic and 
subject to a range of restrictions and  
we need to be mindful of that as a Board. 
Some employees also spoke about  
their experiences during the pandemic 
and their concerns around a loss of 
connectivity and its potentially erosive 
impact on Company culture at a time 
when our workforce was growing.

Q

How do you see your role  
developing in future?

A

In short, by doing more, and doing  
it in person. These are a new set of 
responsibilities at Dr. Martens and we’re 
working on refining our engagement 
strategy to ensure we’re making the most 
of opportunities presented by this role 
over the coming year. 

The relaxation and, in some countries, 
removal of Covid-19 related travel 
restrictions has meant that we are once 
again able to visit employees in our 
stores, factories and distribution centres 
in many of our core markets and I am 
hoping to be able to do more of that over 
the coming year. However, the pandemic 
is, unfortunately, very much still with  
us and continues to impact our regional 
businesses with differing degrees of 
severity. We will need to ensure that  
we continue to reach out to employees 
globally via virtual means to ensure  
all our employees are heard.

Another positive challenge that 
employees put forward was for the Board  
to lead the business to build on its 
successes in terms of diversity, equity  
and inclusion, which are important issues 
for all of us and is something I also care 
deeply about. It is encouraging to feel  
the passion about DE&I and I am hopeful 
we can harness this to help us gain 
momentum on this topic, but what was 
also clear was the sense of determination 
amongst employees to drive change 
where it is needed.

Q

…and the highlights?

A

Regardless of where they are in the  
world, employees share an affinity  
and passion for the Dr. Martens brand, 
inclusive working culture, willingness  
to take positions on social causes and 
strong connections to popular culture. 
Additionally, the sense of energy amongst 
employees to embed even greater 
diversity, equity and inclusion into 
Dr. Martens’ culture to an even greater 
extent came through very strongly during 
our listening groups. Part of my role will 
be to work closely with Sue Gannon,  
our CHRO, to ensure that we are holding 
ourselves to account for driving change  
in their respective areas.

DR. MARTENS PLC  ANNUAL REPORT 2022

127

GOVERNANCEGovernance report 
Division of Responsibilities

GETTING THINGS DONE:  
HOW WE DELEGATE 

RESPONSIBILITIES

The following pages illustrate 
our governance framework 
and, in particular, how the 
Board delegates authority  
to its Committees and the 
wider business.

Board Committees
To maximise its effectiveness and ensure 
sufficient time and attention can be 
devoted to the key matters requiring  
its attention, the Board has delegated 
authority in certain areas to its principal 
Board Committees. Clear terms of 
reference are in place for each Board 
Committee, which are reviewed annually 
and refreshed as and when necessary.

Delegated authorities and 
governance policies
The Board has implemented a number  
of policies, guidelines and procedures to 
govern its conduct, the manner in which it 
operates and how it delegates authority to 
different layers of management across the 
business to promote the efficient running 
of the business. These are reviewed by 
the Board annually and include:

More information on each of the Board 
Committees can be found on the page 
opposite and in each of their respective 
reports, covering pages 136 to 161.

   Delegation of Authority Policy.

   Schedule of Matters Reserved for  
the Board.

Global Leadership Team (GLT)
Responsibility for the execution of the 
Group’s strategy and day-to-day 
management of the business has been 
delegated by the Board to the Executive 
Directors with the support of the GLT. The 
Board regularly invites senior leaders and 
the relevant members of their teams to 
attend and present at Board meetings on 
topics of strategic importance to inform 
and guide its thinking and ultimately 
result in more effective decision-making. 

The Board’s relationship with the 
Executive Directors and the GLT is 
secured through clear and open lines of 
communication, supported by a culture of 
open, honest discussion and constructive 
feedback. The Board recognises the value 
of seeking many perspectives and 
encourages each Board member to speak 
out and ask challenging questions. This 
approach has served the Board well 
during its first full year of activities  
and will continue to enhance its overall 
effectiveness in the years ahead. 

   Articles of Association.

   Board Committee terms of reference.

   Non-Executive Director Policy.

   Non-Audit Services Policy.

   Business-wide and PDMR Securities 
Dealing Codes.

   Disclosure Policy.

   Division of Duties document (covering 
the Chair, CEO, Senior Independent 
Director and Employee Representative 
Non-Executive Director).

These documents are available to view on 
drmartensplc.com.

The Board’s oversight of how the 
authorities it has delegated to its Board 
Committees and the GLT are exercised is 
maintained through clear reporting 
channels. It is kept updated on proceedings 
of Audit and Risk, Remuneration and 
Nomination Committee meetings by the 
Chair of each respective Committee, whilst 
detailed executive updates are provided by 
the CEO and CFO at each Board meeting. 
These updates are supported by written 
summaries of matters considered and 
approved by the Operating and Real Estate 
Committees, in addition to the regular 
suite of written reports circulated to the 
Board prior to each meeting. 

The effectiveness  
of the relationship 
between the Board as 
a whole, the Executive 
Directors and the  
GLT is secured 
through strong lines  
of communication  
and a culture of  
open discussion.

EMILY REICHWALD  
GENERAL COUNSEL  
& COMPANY SECRETARY

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DR. MARTENS PLC  ANNUAL REPORT 2022

 
Dr . Martens plc Boar d

AUDIT AND RISK 
COMMITTEE
•  Assists the Board in 

discharging its 
responsibilities in relation 
to financial reporting.
•  Monitors and reviews the 
Group’s financial controls 
and systems.
•  Advises on the 

appointment of, manages 
the relationship with and 
monitors the effectiveness 
of the external auditor.
•  Reviews the effectiveness 

of wider compliance, 
including the whistleblowing 
and fraud systems in place 
within the Group.

REMUNERATION 
COMMITTEE
•  Develops and monitors the 
ongoing appropriateness 
of the Group’s policy on 
Executive remuneration.

•  Determines the levels  

of remuneration for the 
Board and leadership.
•  Monitors remuneration 

structures and 
recommends changes.
•  Reviews overall workforce 
remuneration and related 
policies and the alignment 
of incentives and rewards 
with culture and takes 
these into account  
when determining the 
remuneration of the  
Board and leadership.

NOMINATION 
COMMITTEE
•  Reviews the structure, 
size and composition  
of the Board.

•  Recommends potential 

Board and senior 
management appointments 
and reappointments to  
the Board.

MARKET DISCLOSURE 
COMMITTEE
•  Membership comprises 

the Executive and 
Non-Executive Directors, 
Company Secretary, 
Director of Investor 
Relations, Communications 
Director and Director of 
Finance Control.

•  Oversees succession 

•  Oversight of all market 

planning for the 
Company’s Directors and 
Global Leadership Team.
•  Monitors effectiveness  
of policies and strategy 
for diversity, equity  
and inclusion.

  SEE PAGES 138 to 146

  SEE PAGES 147 to 161

  SEE PAGES 136 to 137

T
H
G
I
S
R
E
V
O

OPERATING 
COMMITTEE 
Chaired by the Company 
Secretary. Provides 
oversight to ensure 
appropriate governance and 
implementation of the 
delegation of authorities and 
discusses relevant proposals 
to ensure proper governance 
processes are followed.

OPERATIONAL RISK 
COMMITTEE
Chaired by the Head of 
Internal Audit and Risk. 
Oversees development and 
implementation of an 
effective risk management 
approach. Facilitates review 
and challenge of the 
identification, prioritisation 
and management of key risks.

EXECUTIVE DIRECTORS

GLOBAL LEADERSHIP TEAM
Reporting into the CEO, this constitutes the Group’s 
core leadership team with accountability over each of 
our regional and central business functions: EMEA, 
Americas, APAC, IT and Digital, Strategy, Product, 
Marketing, Finance, Legal & Compliance and HR.  
This group is responsible for the day-to-day 
management of the business and ensuring Board 
oversight requirements are met.

DELEGATED AUTHORITIES AND GROUP POLICIES:
The Group’s Delegation of Authority Policy formally sets 
out the nature and extent of the authority that allows 
designated employees to act on behalf of the Company. 
Internal requirements in respect of the conduct of the 
business and its employees are set out in the numerous 
Group-wide policies, standards and guidelines that 
comprise our internal compliance framework.

D
E
L
E
G
A
T
I
O
N
O
F
A
U
T
H
O
R
I
T
Y

disclosure requirements, 
including approving for 
publication statements 
relating to the Group’s 
performance or containing 
potentially price-sensitive 
information.

•  Oversees compliance  
with the Market Abuse 
Regulation, in particular the 
Group’s processes for the 
identification, management 
and public disclosure of 
inside information.

REAL ESTATE 
COMMITTEE
Chaired by the CFO. 
Facilitates full review and 
discussion of all property-
related proposals and 
growth strategies in each 
of our key regions.

SUSTAINABILITY 
COMMITTEE
Chaired by the CEO. Reviews 
and makes recommendations 
to the Board on the Group’s 
sustainability and 
ESG-related initiatives, as 
well as its policies and 
performance in relation to 
social, environmental and 
community matters. Keeps 
the Board updated on 
relevant ESG-related 
developments and their 
impact on the business.

DR. MARTENS PLC  ANNUAL REPORT 2022

129

GOVERNANCE 
 
 
Governance report 
Division of Responsibilities continued

DIVISION OF BOARD 

ROLES 

The roles and responsibilities of the Chair, Chief Executive Officer and Senior 
Independent Director have been clearly defined and divided by the Board and 
all Board Directors stand for (re-)election annually at the Company’s AGM.

The roles of Chair and Chief Executive are separately held, 
with distinct responsibilities defined in writing, reviewed by 
the Board and published on drmartensplc.com. A summary 
of how the responsibilities of these key Board roles are 
divided is set out in this section. 

Over half of our Board (excluding the Chairman) comprises 
Independent Non-Executive Directors and the composition 
of all Board Committees is compliant with the requirements 
of the UK Corporate Governance Code 2018. 

The Chairman, Paul Mason, was considered independent  
on his appointment but was not considered independent  
on the Company’s admission to listing. Tara Alhadeff is  
a Non-Independent Non-Executive Director, appointed  
to the Board pursuant to the terms of the Company’s 
relationship agreement with its principal shareholder, 
IngreLux S.àr.l. More information about Board composition 
and independence is available on pages 110 to 117 and 133.

CHAIR

PAUL MASON 

The Chair leads the Board and ensures it discharges 
its responsibilities to the Company and its 
stakeholders effectively, whilst promoting high 
standards of corporate governance across the 
Group. Key responsibilities include:

•  facilitating constructive Board relations and the 
effective contribution of all Non-Executive 
Directors, fostering relationships based on trust, 
mutual respect and open communication;

•  setting a Board agenda primarily focused on 

strategy, performance, value creation, culture, 
stakeholders and accountability, ensuring that 
issues relevant to these areas are reserved for 
Board decision;

•  demonstrating objective judgement throughout 
tenure and promoting a culture of openness  
and debate; 

•  ensuring the clear and effective communication 

of information to shareholders and seeking 
regular engagement with them.

SENIOR 
INDEPENDENT 
DIRECTOR

LYNNE WEEDALL 

The Senior Independent Director acts as a sounding 
board for the Chairman, providing support in the 
delivery of the Chairman’s objectives and serving  
as an intermediary for the other Directors and 
shareholders. Key responsibilities include:

•  being available to shareholders if they have 
concerns that contact through the normal 
channels of Chair, CEO or other Executive 
Directors has failed to resolve, or for which  
such contact would be inappropriate;

•  leading the process for evaluating the performance 

of the Chair and, if requested by the Board, 
leading the evaluation process for the Board,  
its Committees and individual Directors;

•  when called on, seeking to meet a sufficient 

range of major shareholders in order to develop  
a balanced understanding of their views; 

•  ensuring an orderly succession process  
for the Chair, working closely with the 
Nomination Committee.

130

DR. MARTENS PLC  ANNUAL REPORT 2022

CHIEF  
E XECUTIVE  
OFFICER

KENNY WILSON 

CHIEF  
FINANCIAL  
OFFICER

JON MORTIMORE 

The CEO reports to the Chairman and to the Board 
and is responsible for the executive management of 
the Group. All members of executive management 
report to the Chief Executive Officer. Key 
responsibilities include:

•  leading the leadership team in managing the 

Group’s activities on a day-to-day basis;

The CFO leads the Group Finance function and 
ensures that effective financial processes, controls 
and reporting are implemented and maintained. 
Key responsibilities include:

•  all aspects of finance including tax, treasury, 

procurement and investor relations;

•  working with the CEO to develop and implement 

•  developing Group strategy, plans and commercial 

the Group’s strategic objectives; 

and other objectives with the Board;

•  leading communications with shareholders and 
other key stakeholders and ensuring that timely 
and accurate information is disclosed to the market; 

•  setting an example to the Group’s workforce and 

other key stakeholders and communicating to them 
expectations in respect of the Company’s culture.

•  ensuring effective financial compliance and control;

•  management of the budget and long range 

financial planning processes; 

•  ensuring resource allocation decisions meet the 

Group financial hurdle ratio; 

•  ensuring there is adequate liquidity and financing 
arrangements through the financial year and in 
the long term. 

NON-E XECUTIVE 
DIRECTORS

TARA ALHADEFF

IJE NWOKORIE

IAN ROGERS

ROBYN PERRISS

LYNNE WEEDALL

Non-Executive Directors use their outside expertise to 
support the Executive Directors and the leadership team. 
Key responsibilities include:

•  assisting with the development of Group strategy;

•  providing objective and constructive challenge to both 

the Executive Directors and the leadership team;

•  monitoring and scrutinising the Group’s financial and 

operational performance.

P.T.O.

DR. MARTENS PLC  ANNUAL REPORT 2022

131

GOVERNANCECOMPAN Y 
SECRETARY

EMILY REICHWALD 

The Company Secretary advises and provides 
support to the Chair and the Board, on all  
matters relating to corporate governance.  
Key responsibilities include:

•  being available to all Directors to provide advice 

and assistance as needed;

•  ensuring compliance with Board procedures, 
Group governance policies and all applicable 
rules and regulations; 

•  ensuring appropriate, detailed information flows 

from the business to the Board and its 
Committees to facilitate high quality discussion 
and debate;

•  facilitating a comprehensive induction for newly 

appointed Directors;

•  coordinating the Board evaluation in conjunction 

with the Chair;

•  setting the appropriate ‘tone from the top’ 

relating to corporate governance of the Company; 

•  updating the Board on new or amended corporate 
governance-related legislation and/or regulatory 
requirements applicable to the Company. 

Governance report 
Division of Responsibilities continued

DIVISION OF BOARD ROLES 
CONTINUED

EMPLOYEE 
REPRESENTATIVE  
NON-E XECUTIVE 
DIRECTOR 

ROBYN PERRISS

The Designated Employee Representative Non-
Executive Director acts as Board Ambassador for 
Employee Engagement and will seek to maintain 
strong links between the Board and the workforce. 
Key responsibilities include:

•  acting as the ‘employee voice’ to the Board  
by raising and facilitating discussion on any 
relevant matters or issues of concern  
highlighted by the workforce; 

•  gaining an insight into the workforce culture within 
Dr. Martens through a programme of activities, 
for example site visits and listening groups; 

•  ensuring that all major strategic initiatives, 

business and budget proposals appropriately 
consider the potential impact on the workforce; 

•  maintaining open lines of communication with the 
workforce through ensuring the Board has effective 
methods of receiving feedback and, where possible, 
to seek to provide the workforce with a clear 
understanding of Board decision-making; 

•  ensuring that all Non-Executive Directors of  

the Company continue to gather feedback and 
perspectives from the workforce. 

132

DR. MARTENS PLC  ANNUAL REPORT 2022

Non-Executive Director 
independence
Our Non-Executive Directors offer a range 
of skills, knowledge and experience from 
successful careers outside of Dr. Martens 
and provide a degree of independent 
oversight to the Executive Directors, 
constructively challenging where needed 
and providing valuable insights that will 
help shape our strategy in the years ahead.

The independence of our Non-Executive 
Directors is reviewed as part of the Board 
evaluation process. In FY22, the Board was 
satisfied that the Company complies with 
the requirements of the Code in relation 
to Director independence since over half 
the Board, excluding the Chair, comprises 
Non-Executive Directors that the Board has 
determined to be independent in character 
and judgement and free from relationships 
or circumstances which may affect, or could 
appear to affect, their judgement. However, 
as at the date of this report there are  
two specific areas relating to Director 
independence and the criteria of the  
Code that require further explanation: 

 Chairman independence

Paul Mason has held various roles within 
the Group (including acting as Executive 
Chairman for a period) and, as a result, the 
Board does not consider him to meet the 
specific independence criteria set out in 
the Code. Nevertheless, the Board is 
confident in Paul’s continued chairmanship 
on the basis that his leadership, extensive 
knowledge of the Group’s business and 
significant retail and consumer brand 
experience are in the best interests of the 
Company and shareholders as a whole.

  Non-Independent 
Non-Executive Director

Tara Alhadeff, a Board member since 2015, 
was appointed as a Non-Executive Director 
of the Company by its largest shareholder, 
IngreLux S.àr.l. (IngreLux S.àr.l. is wholly 
owned by funds advised by Permira 
Advisers LLP), pursuant to its relationship 
agreement with the Company, and is 
therefore not considered by the Board to 
be independent for the purposes of the 
Code. Under the terms of the relationship 
agreement, IngreLux S.àr.l. can appoint 
one Non-Executive Director to the Board 
for so long as it retains control of 10% or 
more of the votes able to be cast on all (or 
substantially all) matters at any general 
meeting held by the Company. 

The Board remains confident that its 
overall composition remains appropriate 
and that Tara’s extensive experience  
with the Company together with her 
background in investing in consumer 
brands remain significant assets from 
which it continues to benefit. 

All of our Non-Executive Directors are in 
the second year of the recommended 
maximum nine-year term of service set 
out in the Code. Our longest-serving 
Non-Executive Director is Tara Alhadeff, 
who has served less than eight full years 
on the Board.

For more information on:

   Arrangements with the Company’s 
largest shareholder, see pages 165;

   The skills and experience of each 
Director, see pages 114 to 117.

Directors’ external interests
The Non-Executive Directors are expected 
to commit sufficient time to Company 
business to enable them to meet their 
obligations to the Company. However, the 
nature of their role means that it is not 
possible to specify the precise time 
commitment required. This was made clear 
to each Non-Executive Director at the time 
of their appointment and the Board will 
ensure it continues to do so for future 
non-executive Board appointments.  
Each of the Non-Executive Directors has 
confirmed that they continue to be able to 
meet the Company’s expectations of them 
and to allocate sufficient time to discharge 
their duties as Directors effectively. 

The Board considered the positions held  
by the current Directors in external 
organisations as part of their process of 
appointment to the Board and will continue 
to do so for all future prospective Board 
appointments. Directors’ external 
commitments are monitored by the Board 
on an ongoing basis, with the assistance of 
the Company Secretariat function, to ensure 
that they remain able to allocate sufficient 
time to their duties to the Company.

The Board has processes in place for the 
monitoring and assessment of Directors’ 
external interests and potential conflicts 
of interest. It requires that all Directors 
disclose to it any new external interests 
before their appointment takes effect  
and any potential conflict(s) of interest  
of which they are aware that may arise  
in future. Additionally, the Non-Executive 

Directors are required to seek consent 
from the Board prior to accepting any 
other (or further) directorships of publicly 
quoted companies or any major external 
appointments. 

Furthermore, there is an expectation that 
the Non-Executive Directors will avoid 
holding an excessive number of external 
appointments, however the Board 
understands that these roles vary in 
complexity and has therefore agreed  
to consider their potential impact on a 
Director’s ability to meet their obligations 
to the Company on an individual basis. 
When doing so, the Board considers the 
number of directorships of other public 
companies held by the individual Director 
in conjunction with the ‘size’ of the role, 
i.e. the likely amount of time and work 
required. The Board also takes into account 
externally published guidance and proxy 
voting guidelines to ensure the principles of 
major investors in respect of ‘overboarding’ 
are considered. More information about 
how the Board considers the needs of 
investors and other stakeholders can be 
found on pages 22 to 27.

A number of new external interests were 
disclosed to the Board during or shortly 
after the year under review, in accordance 
with the procedure outlined above. Lynne 
Weedall notified the Board that she would 
be joining the boards of Softcat plc and 
Greggs plc as a Non-Executive Director. 
Similarly, Robyn Perriss notified the Board 
of her appointment as a Non-Executive 
Director to the Board of Huel Ltd. 
Additionally, the Nomination Committee 
reviewed the positions of both Lynne 
Weedall and Robyn Perriss as Non-
Executive Directors of Softcat plc. The 
Board has confirmed that it is comfortable 
that none of these positions are likely to 
impact the commitment of Robyn and 
Lynne to the Dr. Martens Board, be it in 
terms of time or dedication, that the 
quantity of external interests held by each 
of the Non-Executive Directors remains at 
an appropriate level and that they do not 
give rise to any conflicts of interest. 

For more information on:

   The attendance of each Non-Executive 
Director at Board and Committee 
meetings during the year, see page 110 
and the report of each respective 
Committee.

   The external interests of our 
Directors, see pages 114 to 117.

DR. MARTENS PLC  ANNUAL REPORT 2022

133

GOVERNANCEGovernance report 
Composition, Succession and Evaluation

FROM GOOD TO GREAT:  
DEVELOPING BOARD 

EFFECTIVENESS

The following pages provide 
insight into the Board 
Effectiveness Review that 
took place during the latter 
part of the financial year, the 
first undertaken by the Board 
since Dr. Martens became  
a public company in 2021. 

FY22 Approach
Having successfully managed its 
transition to a PLC, the Board shifted 
focus to delivering a strong start to FY23. 
It was therefore keen to ensure that its 
first Effectiveness Review was a genuinely 
value-adding exercise; one through which 
it could openly and honestly discuss, 
challenge and assess its strengths, the 
quality of its discussions and decision-
making and its opportunities for 
improvement, as well as those of its 
Committees and individual Directors,  
to help it excel over the longer term. 

The FY22 Board Effectiveness Review 
comprised a hybrid approach led jointly 
by the Chairman, Company Secretary  
and specialist leadership and board 
consultancy ghSMART. It represented the 
commencement of the Board’s annual 
review cycle, which will incorporate both 
internal processes facilitated by the 
Company Secretary and, at least every 
three years in line with the requirements 
of the UK Corporate Governance Code, 
externally facilitated reviews. 

Timing
When considering the appropriate point  
in the financial year to undertake this 
exercise, the Board decided that 
scheduling it for the fourth quarter of 
FY22, by which time it would have a full 
year of activities as a PLC Board on which 
to reflect, would lead to a richer, more 
insightful review process than would  
have been possible were it to have been 
undertaken in FY21, so soon after the IPO. 

Rationale
The Board agreed that its first review 
should follow a hybrid model to bring 
both internal and external rigour and to 
set the tone for an approach of continual 
improvement at the start of the journey  
of being a PLC Board. The Company had 
previous experience of working with 
ghSMART and the Board felt that its 
PxWxR model was ideal to apply in a 
board context and could be effective  
in driving a common and consistent 
nomenclature and approach through the 
business. Likewise, key members of the 
ghSMART team were familiar with the 
business as a result of their prior work 
with the Company. The Board was 
therefore confident that its involvement 
in collecting data and generating findings 
would result in a higher quality process 
overall than would otherwise have been 
achievable. Equally, the Board was 
satisfied that the themes, insights and 
recommendations identified would 
represent their independent views.

Process and timeline:

NOV  
2021

JAN  
2022

FEB  
2022

MAR  
2022

MAR  
2022

MAR/APR  
2022

DESIGN

QUESTIONNAIRE

INTERVIEW

ANALYSIS

FEEDBACK

ACTION

Each Board member 
completed an online 
questionnaire covering 
both self-evaluation and 
Board and Committee 
effectiveness through 
the lenses of the three 
pillars of the PxWxR 
model (‘Priorities’, ‘Who’ 
and ‘Relationships’)  
and the UK Corporate 
Governance Code.

The Board discussed 
the intended 
approach to its first 
review and agreed to 
the proposal from the 
Chairman, Senior 
Independent Director, 
CEO and Company 
Secretary to pursue  
a hybrid model.

ghSMART was selected 
as the appropriate 
independent external 
partner to assist  
the Chairman and 
Company Secretary in 
undertaking the review.

ghSMART managed 
the process of 
analysing the feedback 
from the interviews 
and integrating this 
with the findings of the 
earlier questionnaires.

A full report covering 
the Board as a whole, 
the Committees and 
each individual 
Director was prepared 
for discussion at the 
March Board meeting.

The feedback received 
from the questionnaires 
was used as the basis 
for discussions between:

1.   each Board member 
and the Chairman 
focusing on 
self-evaluation;

2.  each Board member 
and the SID focusing 
on the effectiveness 
of the Chairman; and 

3.   each Board member, 

the Company 
Secretary and 
ghSMART focusing 
on the overall 
effectiveness of the 
Board and each of its 
Board Committees.

The recommendations 
and learnings from the 
review resulted in a 
number of action points, 
next steps and a revised 
‘Board skills matrix’, 
which was reviewed  
by the Nomination 
Committee.

The insights and 
recommendations  
from the review were 
also used to help the 
Directors shape 
individual personal 
commitments to be 
finalised during the  
first half of FY23.

A full, detailed debrief 
facilitated by the 
Company Secretary 
and ghSMART took 
place during the  
Board meeting.

Individual Director 
feedback was shared 
and the Board discussed 
its strengths and 
opportunities for future 
improvement, both for 
the Board as a whole 
and for each Director, 
as highlighted in the 
findings of the review.

The Board Committees 
held separate 
discussions on their own 
effectiveness at their 
subsequent meetings.

134

DR. MARTENS PLC  ANNUAL REPORT 2022

PxWxR MODEL: SETTING THE CONTEXT OF THE FY22 BOARD EFFECTIVENESS REVIEW
The Board’s effectiveness was evaluated against the three pillars of the PxWxR model to ensure that the Board is focused on what 
matters most (Priorities), has the right people in the right positions (Who) and cultivates a culture of trust, open debate and 
constructive challenge (Relationships). The key questions that the Board considered under each of these pillars are outlined below.

PRIORITIES

WHO

RELATIONSHIPS

•  Are the Board and senior leadership 

•  Do Board members bring requisite 

aligned on what success looks like and 
key priority areas to deliver value?

•  Is the Board properly focused on value 

drivers, the core business and key risks?

•  Is the Board allocating its focus in  
a balanced way between strategic 
leadership and regulatory requirements?

attributes to the Board, including skills, 
experience, market understanding, 
diversity of perspectives and other  
key factors? 

•  Is the right leadership in place to 

deliver the strategy?

•  Is there trust and transparency 
between the Board and senior 
management? 

•  Are ways of working clear and 

consistent and supported by the  
right cadence, reporting and flow  
of information?

•  Are decision-making authorities and 
Board roles well-defined, with clear 
succession plans in place?

•  Are Board debates and decisions 

conducted with appropriate confidence, 
openness, candour, challenge and respect?

FINDINGS OF THE BOARD EFFECTIVENESS REVIEW

It was felt that the Board was focused  
on the right priorities and that it had 
correctly pivoted away from the 
‘governance heavy’ issues on which it had 
rightly spent a large amount of its time 
during the Company’s PLC transition 
phase and had refocused on the strategic 
conversations that were more relevant  
for the business looking forwards. 

The contributions of the Non-Executive 
Directors were valued and would continue to 
develop further with greater exposure to the 
business in person (rather than remotely). 

Overall, the Board was regarded as having 
committed, high-calibre individuals with  
a shared passion for the brand and led  
by a trusted, supportive Chairman. The 
Executive Directors were perceived as 
impactful and high performing in their 
respective roles, whilst the Non-Executive 
Directors were viewed as a strong and 
talented team with a diverse range of 
skills and experience. Looking ahead,  
it was felt that the Board should ensure  
it takes a targeted, strength-based 
approach to further leverage the skills  
of its Non-Executive Directors to ensure 
their skills are used to maximum effect.

There was acknowledgment that the 
Covid-19 pandemic had resulted in an 
exceptionally challenging start to the 
Company’s journey as a PLC; however, 
despite this Board members had 
successfully built strong relationships 
with each other, underpinned by a high 
degree of trust in the intentions, 
credibility and performance of the Group. 
Having successfully navigated their first 
year as a PLC Board, there was an 
opportunity for individual Board members 
to broaden their contributions even 
further as their peers welcomed 
contributions from all Board members 
beyond their own areas of expertise  
and knowledge.

RECOMMENDATIONS AND ACTIONS
The review resulted in a number of actions and recommendations focused  
on further improving the Board’s effectiveness, summarised below.

•  Continue to ensure the Board is aligned 
on a clear set of priorities on which to 
focus over the coming twelve months.

•  Use the Board strategy offsite event  

to dive deeper into priorities.

•  Schedule time at Board meetings during 

FY23 for more exposure to bench 
strength through the organisation, 
focusing on the Company’s people 
strategy and talent.

•  The Nomination Committee should 
focus on the development of the 
Company’s approach to key talent 
succession.

•  The composition of the Board should be 
kept under review over the coming year.

•  Continue to refine and strengthen the 
relationships between Board members 
through in-person meetings in and out 
of the boardroom.

•  Introduce general non-executive 

sessions without the executive team  
to allow for confidential discussions.

•  Create opportunities for shared 

experiences such as visits together  
to key markets.

DR. MARTENS PLC  ANNUAL REPORT 2022

135

GOVERNANCENomination Committee report

I am proud to be serving on a 
diverse and inclusive Board.

LYNNE WEEDALL  
CHAIR OF THE NOMINATION COMMITTEE

COMMITTEE MEMBERSHIP

The members of the Committee are the Company’s Non-Executive Directors (the 
majority of whom are independent) and the Chairman of the Board. The Committee  
will continue to monitor its composition to ensure it remains appropriate and  
reinforces our ability to provide independent oversight. 

The members of the Committee and their attendance at meetings during the  
year are disclosed below. Full biographies of each member can be found on  
pages 114 to 117.

Committee members

Committee composition

Number of meetings 
attended/max number 
could have attended:

2/2

2/2

2/2

2/2

2/2

2/2

50%

50%

Male
Female

3 of 6
3 of 6

•  Review the gender diversity of the 
Board in light of recently updated 
requirements.

•  Review Chairman and Non-Executive 

Director independence.

Lynne Weedall (Committee Chair)1

Tara Alhadeff

Paul Mason

Ije Nwokorie1

Robyn Perriss1

Ian Rogers1

1.  Independent.

Focus areas for FY23
•  Continue to review Board and senior 

management appointment and 
succession, including induction and 
education process for future Non-
Executive Board appointments.

•  Review of diversity and inclusion 
initiatives for improving female 
representation at senior levels.

136

DR. MARTENS PLC  ANNUAL REPORT 2022

Key responsibilities 

   Recommend potential Board and 
senior management appointments 
and reappointments to the Board.

   Oversee the inductions of new Board 
members and the ongoing training, 
as appropriate, for the Board.

   Review and make recommendations 
to the Board in relation to Board and 
senior management succession 
planning, including ensuring plans 
are in place for an orderly succession.

   Oversee the development of a  
diverse succession pipeline and the 
Company’s policy on Board, senior 
management and workforce diversity 
and inclusion.

   Review and monitor the effectiveness 
of the Company’s policies, objectives 
and strategies relating to diversity 
and inclusion.

   Oversee (with the Chairman) the 
annual Board evaluation process.

Further detail on the role and remit of the 
Committee can be found within its terms 
of reference, which are available on our 
website, drmartensplc.com.

 
Dear shareholder ,

I am pleased to present the report of 
Dr. Martens’ Nomination Committee for FY22. 
In our report last year, I outlined several key 
areas on which the Committee intended to 
focus during FY22, our first full year as a 
Committee. We have made progress in each 
of these and have identified our key areas of 
focus for the year ahead. This report provides 
an update on the Committee’s discussions 
during the year and the matters on which 
we intend to focus in the year ahead.

Activities during FY22
The Committee met twice during the year, in 
June 2021 and March 2022. Our meeting in 
June was our first full meeting as a Committee 
and it was therefore important for us to take 
time to discuss the scope of our remit and the 
manner in which we believed we could function 
best in support of the Board and business. In 
particular, we discussed the operations of an 
effective PLC Nomination Committee, with 
reference to examples of good practice based 
on our experiences on other boards. Through 
these discussions, we were clear that our 
effectiveness as a Committee would be 
augmented through the close involvement 
and support of the CEO and Chief HR Officer, 
particularly in respect of matters relating to 
(non-Board) senior leadership recruitment and 
succession and the development of initiatives 
relating to diversity, equity and inclusion. 

Later in the year, we discussed the 
recommendations from our first Board 
Effectiveness Review process. We agreed 
that the Board possessed a breadth of 
skills, diversity and experience and 
reviewed the Board’s skills matrix to delve 
into the areas where we believed these 
could be further developed in future. 

Succession planning
An important discussion point for the 
Committee during the year was Board 
succession. It is never too early to 
consider succession arrangements for 
Board and senior leadership roles and 
how any future changes at these levels 
should be managed in the best interests 
of the business. Indeed, with the 
Dr. Martens Board still very much in  
the early stages of its journey together 
and every executive and non-executive 
Board member focused on delivering the 
Company’s strategy over the longer term,  
it was the Committee’s view that this 
provided a solid base to ensure that we 
have appropriate processes in place in 
preparation for every eventuality. The 
Committee’s conversations focused on 
the key Board roles of Chair, CEO and CFO 
and, in particular, emergency succession  
in the event of unforeseen urgent 
circumstances, as have been seen by 
other companies during the pandemic.

Diversity, equity and inclusion
I am proud to be serving on a diverse and 
inclusive Board and the Committee will 
ensure that diversity, equity and inclusivity 
remain amongst its core tenets, 
underpinning all future appointments to the 
Board and Senior Leadership Team, be it 
diversity of gender, background, heritage, 
sexuality or any of the many aspects of 
identity that make individuals unique. All 
recommendations for future Board and 
senior appointments will be made on merit 
to ensure the appropriate balance of skills 
and experience across our senior leadership 
are maintained or improved.

The Board comfortably met the 
recommendations of the FTSE Women 
Leaders Review and Parker Review 
Committee relating to, respectively, female 
membership and ethnic diversity that 
applied during FY22. At present, 38% of our 
Board members are women and we continue 
to benefit from the significant experience 
of Ije Nwokorie, whose successful career 
was built on his experiences growing up in 
Nigeria and who has been named as one of 
the 100 most influential people of African 
or African Caribbean heritage in the UK. 
Furthermore, when reviewing the feedback 
from our Board evaluation it was pleasing 
to see that all of our Board members felt 
included, which is another important 
aspect of diversity.

Whilst not applicable to the year under review, 
the Committee has noted the publication in 
April 2022 of the FCA’s Policy Statement in 
respect of diversity and inclusion on company 
boards and executive management, which 
sets out updated requirements to drive 
further improvements in board diversity, 
including a revised 40% minimum target 
for women on listed company boards and 
a requirement that at least one woman 
should occupy the position of Chair, Senior 
Independent Director, Chief Executive Officer 
or Chief Financial Officer. With myself 
occupying the role of Senior Independent 
Director, our Board is already compliant with 
the latter requirement and, whilst not within 
the scope of the new requirements, we would 
highlight that each of our principal Board 
Committees is chaired by one of our female 
Board members: myself for this and the 
Remuneration Committee, and Robyn Perriss 
for the Audit and Risk Committee. Whilst we 
do not yet meet the new 40% requirement, 
we are confident that we will do so within 
the specified timeframe.

In terms of our wider leadership, as at the 
date of publication of this Annual Report 
60% of our Global Leadership Team (GLT) 
were male vs 40% female (excluding the 
Executive Directors), whilst the equivalent 
figures for their direct reports were 52% 
and 48% respectively. Additionally, the 
Board and Committees continue to benefit 

directly from the participation of our 
General Counsel and Company Secretary, 
Emily Reichwald, in meetings and the advice 
and perspectives she provides as part of her 
role. Details of gender diversity across the 
business can be found in the Sustainability 
report on page 83. Additionally, our Gender 
Pay Gap report for FY22 can be found on 
our website, drmartensplc.com. 

Strengthening the GLT
A key area within the Committee’s remit 
is to review the succession arrangements 
for the GLT, which comprises the senior 
leaders of each of our business functions 
accountable for delivering our strategy. 

There were a number of changes to the  
GLT during the year and recruitment was 
focused on establishing a GLT for the  
next wave of growth, with exceptionally 
thorough searches closely supported by the 
CHRO, CEO and Company Secretary. GLT 
recruitment and succession was discussed 
by the Committee at its meeting in June, 
with further updates on developments in 
the search for suitable candidates provided 
through the CEO’s regular Board update 
papers and the Remuneration Committee. 

The end result of this process was the 
addition of highly talented individuals to take 
us into the next phase of the journey. Sue 
Gannon joined the business in June 2021 as 
our new Chief HR Officer. Jennifer Somer 
and Adam Meek followed in November and 
December 2021 as President, Americas and 
Chief Product Officer respectively. Finally, 
Meg Johnson joined as Chief Marketing 
Officer in April 2022. With these new 
additions, the Board is confident that the 
Company has in place a GLT that is both of 
high quality and well positioned to drive the 
business forwards. More information about 
the GLT can be found on pages 118 and 119.

AGM and Director reappointment
All Directors will be offering themselves for 
re-election at the forthcoming AGM in July, 
in accordance with the provisions of the 
Code. All the Directors being proposed for 
reappointment attended an acceptable 
number of Board and Committee meetings 
during FY22 and, as mentioned on page 133, 
the Board is satisfied that they continue to 
devote sufficient time to the Company to 
enable them to discharge their duties in full 
and continue to demonstrate a high degree 
of dedication to their role. More information 
on the length of tenure of each of our 
Directors can be found within the statistics 
detailed on page 110 and 111.

LYNNE WEEDALL 
CHAIR OF THE NOMINATION COMMITTEE 
31 May 2022

DR. MARTENS PLC  ANNUAL REPORT 2022

137

GOVERNANCEAudit and Risk Committee report

The Committee has 
continued to build and refine 
on the solid foundations 
established pre-IPO.

ROBYN PERRISS  
CHAIR OF THE AUDIT AND RISK COMMITTEE

COMMITTEE MEMBERSHIP

The Committee comprises three Independent Non-Executive Directors: Lynne Weedall, 
Ije Nwokorie and Robyn Perriss as Committee Chair. The Committee reviewed its 
composition during the year under review and believes it continues to be appropriate. 

The members of the Committee and their attendance at meetings during the  
year are disclosed below. Full biographies of each member can be found on  
pages 114 to 117.

Committee members

Committee composition

Number of meetings 
attended/max number 
could have attended:

Robyn Perriss (Committee Chair)

Ije Nwokorie

Lynne Weedall

5/5

5/5

5/5

67%

33%

Male
Female

1 of 3
2 of 3

Focus areas for FY23
•  Programme and project assurance on the 
implementation of key Group systems.

•  Continued focus on cyber and IT 
security, with a particular focus  
on our ecommerce platform. 

•  Assurance on the methodology  

and calculation of key ESG metrics.

•  Supply chain assurance review.

•  Preparation and implementation 

following the final outcomes of the  
BEIS corporate governance proposals. 

•  Development of an Audit and 

Assurance Policy.

•  Monitoring the transition of the 

external auditor relationship to PwC.

Key responsibilities 

   Monitoring the integrity of the 
Group’s Annual Reports and financial 
statements and any other formal 
announcements relating to its 
financial performance, and reviewing 
the significant financial reporting 
judgements made in connection with 
their preparation.

   Monitoring and reviewing the 
adequacy and effectiveness of  
the Company’s internal financial 
controls and internal control  
and risk management systems.

   Overseeing and maintaining an 
appropriate relationship with the 
Company’s external auditor and 
reviewing the independence, 
objectivity and effectiveness  
of the audit process.

   Ensuring that internal audit 
arrangements are appropriate  
and effective.

   Ensuring that fraud prevention  
and whistleblowing arrangements  
are established which minimise  
the potential for fraud and financial 
impropriety.

138

DR. MARTENS PLC  ANNUAL REPORT 2022

 
Dear shareholder ,

As Chair of the Audit and Risk Committee 
(the Committee), I am pleased to present 
the Committee’s report for the first full 
year as a listed company. The Committee 
has continued to build and refine on the 
solid foundations established pre-IPO, 
establishing a regular cadence of meetings 
around the Group’s financial reporting 
cycle, and met five times during the year. It 
also formally reviewed its effectiveness as 
a Board Committee as set out on page 141.

The Committee fulfils a vital role in the 
Group’s governance framework, providing 
independent challenge and oversight  
of the accounting, financial reporting  
and internal control processes, risk 
management, the Internal Audit function 
and the relationship with Ernst & Young 
LLP (EY), the external auditor. This report 
outlines how the Committee has 
discharged its responsibilities during the 
year, the key issues it has considered 
during the year ended 31 March 2022  
and also key areas of focus over the  
next financial year.

EY have been the external auditor since 
2005 and during FY21 a decision was 
made to tender the external audit for the 
year ending 31 March 2023. Consequently 
a significant proportion of the Committee’s 
time during the year was devoted to  
the audit tender process, and following  
a very comprehensive, high quality and 
competitive tender process, the Committee 
recommended the appointment of PwC as 
auditor to the Board at the 2022 AGM. 
Further details of the external audit tender 
process are set out on pages 144 and 145.

Given the geographic scale and complexity 
of the Dr. Martens business, combined with 
our growth ambitions and our desire to 
maintain a strong framework of internal 
controls and risk management across the 
business, a decision was made by the 
Committee to appoint an internal audit 
co-source partner alongside the Group’s 
‘in-house’ Internal Audit function. Following 
a competitive tender process led by the 
Head of Internal Audit and the Committee 
Chair, Grant Thornton LLP (GT) were 
appointed in June 2021. This further 
strengthens our internal audit capability by 
providing valuable subject matter expertise 
and geographic reach, particularly in areas 
where travel has not been possible due  
to ongoing Covid restrictions.

The Committee has reviewed the 
requirements of the Task Force on 
Climate-related Financial Disclosures 
(TCFD) and considered the impact and 
risk of climate change under various 
scenarios and our reporting with the 
TCFD pillars of disclosure as set out  
on pages 90 to 96.

As part of the ‘business as usual’ items set 
out on pages 140 to 143, the Committee 
has also carried out a review of the 
effectiveness and independence of EY as 
auditor for the year ended 31 March 2022 
and performed an internal questionnaire-
based review of the effectiveness of the 
Internal Audit function.

With the assistance of management, the 
Committee has reviewed the content in 
the Annual Report and believes that this 
explains our strategic objectives and is 
fair, balanced and understandable. We 
have considered the impact of Covid-19  
on our business and our risk management 
framework and you will find important 
detail on this in other sections of the 
Annual Report.

Whilst this Audit and Risk Committee 
report contains some of the matters 
addressed during the year, it should be 
read in conjunction with the Dr. Martens 
plc financial statements from page 167.  
This includes the significant accounting 
matters and issues in relation to the 
Group’s financial statements that the 
Committee has assessed during the year, 
which can be found on page 142. This 
report explains why the issues were 
considered significant, which provides 
context for understanding the Group’s 
financial statements for the year.  
Further information can be found in the 
Independent Auditor’s report from page 
168, which covers their key audit matters.

I will be happy to answer any questions 
about the work of the Committee at the 
forthcoming AGM.

ROBYN PERRISS 
CHAIR OF THE AUDIT  
AND RISK COMMITTEE 
31 May 2022

DR. MARTENS PLC  ANNUAL REPORT 2022

139

GOVERNANCEAudit and Risk Committee report 
continued

Competence of the Committee 
The members of the Committee provide  
a breadth of financial, commercial and 
sector expertise, thereby enabling the 
Committee to meet its responsibilities and 
the requirements of the UK Corporate 
Governance Code (the ‘Code’). The Board 
is satisfied that the Committee as a whole 
has competence relevant to the sector in 
which the Company operates. The Board 
is also satisfied that Robyn Perriss, a 
Chartered Accountant, recent Finance 
Director of a FTSE 100 company and an 
experienced Audit Committee Chair, has 
recent and relevant financial experience 
and she has been designated as the 
financial expert on the Committee for the 
purposes of the Code. Emily Reichwald, our 
General Counsel and Company Secretary, 
acts as Secretary to the Committee.

   More information about the 
experience and qualifications of  
each member of the Committee  
can be found on pages 114 to 117. 

Role of the Committee 
The key responsibilities of the Committee 
are described on page 138. Further details 
on the role of the Committee and the 
range of matters that fall within its remit 
can be found within its terms of reference, 
available at drmartensplc.com. 

How the Committee operates 
The Committee held five meetings during 
FY22, all of which were attended by a  
full complement of Committee members. 
Committee meetings are scheduled  
to align with key dates in the Group’s 
financial calendar and in accordance  
with a structured forward planner, 
developed with the Company Secretary. 
This provides Committee members with 
clarity in respect of the range of matters 
on which their attention will focus over 
the course of a given year and ensures 
that the Committee remains able to focus 
its priorities effectively, devote sufficient 
time to discussing and debating key 
topics within its remit and discharge  
its responsibilities in full. 

Audit Committee activities during FY22

The Committee received updates on, 
discussed and debated a range of topics 
during the five meetings it held during 
the year, summarised below: 

Internal audit and risk management
•  received a detailed update on the work 

of the Internal Audit function  
at each meeting;

Finance
•  received updates from the Group’s 

Treasury and Tax functions, including 
overviews of their roles within the 
business, current and planned team 
structures and areas of focus for 
FY22 and future years; 

•  reviewed and discussed a number of 
items relating to the FY22 half and 
full-year results, including disclosures 
relating to key areas of accounting 
judgement and the proposed 
approach to the going concern 
assessment and Viability Statement, 
and whether the FY22 Annual Report 
(taken as a whole) was fair, balanced 
and understandable; 

•  discussed the Group’s tax strategy 
and approved the statement for 
publication on our corporate website; 

•  considered upcoming legislative 

developments relating to tax and their 
potential impact on the Group;

•  reviewed and discussed the findings  
of internal audit reviews undertaken 
during the year and monitored progress  
of agreed remediation actions;

•  reviewed and approved the internal 

audit plan for FY22; 

•  discussed the Group’s risk appetite, 
principal risks and risk management 
and reviewed the Group’s Risk Register;

External audit
•  received an update from the external 
auditor on the planned approach and 
scope for the half-year audit review  
and the full-year audit; 

•  reviewed the Group’s policy relating  
to the provision of non-audit services 
by the external auditor; 

•  reviewed and approved EY’s audit 

report and fee for FY22;

•  reviewed and discussed the 

effectiveness of the external auditor;

•  discussed the external audit tender 
process and approved a proposal to 
recommend the appointment of 
PricewaterhouseCoopers LLP as the 
Group’s statutory auditor from FY23;

140

DR. MARTENS PLC  ANNUAL REPORT 2022

The external auditor is invited to attend 
each meeting together with the Chairman 
of the Board, the CEO, the CFO, Tara 
Alhadeff, the Company Secretary and the 
Head of Internal Audit and Risk. This means 
that substantially all Board members are 
present at Committee meetings. The 
Committee also sets time aside periodically 
to seek the views of the external auditor 
and the Head of Internal Audit and Risk. 
In between meetings the Committee Chair 
also regularly keeps in touch with the 
CFO, Company Secretary and other 
members of the management team. The 
members of the Committee also hold 
private, ‘in camera’ sessions with the 
external auditor after each meeting to 
give the opportunity for the external 
auditor to provide feedback without the 
executives present.

Business updates
•  received updates at each meeting on the 
regional rollout of ‘Project Reboot’, the 
strategic initiative to implement a single, 
global ERP solution (MS Dynamics);

•  reviewed the Company’s crisis 

management plan and procedures;

•  received an update on the ongoing 
work to enhance the Group’s IT  
and cyber security infrastructure  
and capabilities;

Governance
•  received an update from the Group’s 
Compliance function, including the 
approach to Group-wide policy 
management, training and third-party 
due diligence, and approved the 
proposed policy governance process;

•  received updates on whistleblowing 
and fraud procedures, including 
reports on specific incidents;

•   received an update on data protection, 
including the Group’s approach to 
privacy management and key business 
priorities in respect of privacy maturity;

•  reviewed and approved the 

Committee’s terms of reference;

•  subsequent to the year end, reviewed 

its effectiveness as a Committee 
during its first full year.

Significant financial reporting issues, 
judgements and estimation uncertainty 
The Committee received reports from  
the leadership team in relation to the 
identification of significant accounting 
issues, judgements and key sources  
of estimation uncertainty, significant 
accounting policies and proposed 
disclosures in the FY22 Annual Report. 
The Committee is satisfied that the 
judgements made are reasonable, that 
suitable accounting policies have been 
adopted and appropriate disclosures  
have been made in the accounts. 

The Committee’s review of the full-year 
financial statements focused on several 
areas of significance, either due to the 
materiality of the areas or the nature  
of them to the extent that they require 
significant judgement or estimation, all  
of which were discussed and addressed 
with our external auditor throughout the 
external audit process. The key matters  
of focus are set out on page 142, overleaf.

Additionally, the review highlighted  
the importance of building a strong, 
constructive relationship with the 
incoming external auditor, a process 
which commenced later in the year  
as part of their onboarding process. 

   More information about the Board 
evaluation process can be found on 
pages 134 and 135.

Corporate reporting 
A key element of the Committee’s role is to 
assist the Board in its oversight of the quality 
and integrity of Dr. Martens’ reporting  
and its accounting policies and practices. 

In line with its terms of reference,  
the Committee monitored the Group’s 
year-end reporting process to ensure  
that Dr. Martens provided accurate, timely 
financial results and that appropriate 
accounting standards and judgements 
were implemented effectively. In doing so, 
the Committee received and discussed 
reports from relevant members of the 
leadership team, including reports on  
the Group’s management of risk and 
internal controls, long-term viability, 
going concern and the work undertaken 
to ensure the Annual Report was fair, 
balanced and understandable. It also 
received and discussed reports from the 
external auditor. 

Key areas of focus for the 
Committee
Committee Effectiveness Review
The Committee’s effectiveness was 
reviewed as part of the wider Board 
evaluation process. The Committee 
considered and reflected on the outputs 
of its assessment subsequent to the year 
end, at its meeting in April 2022. These 
reflections covered where the Committee 
perceives its strengths and opportunities 
for improvement to lie as well as specific 
feedback provided by individual 
Committee members and advisers. 

Overall, the review found that the 
Committee is effective in executing its 
responsibilities and made significant 
progress during its first full year of 
operations. It was considered to be 
focusing on the right priority areas and 
guided by a strong and knowledgeable 
Committee Chair, who was encouraging  
of substantive discussions and debate. 

Committee papers were considered to  
be of good quality and to provide clear 
visibility of relevant issues, albeit there 
were opportunities to tighten the 
presentation of information to further 
focus the Committee’s discussions on  
key areas. 

There was a sense that the Committee 
was still calibrating the appropriate  
level of detail for its discussions and 
deliberations and that it would be 
beneficial to consider certain matters 
within its remit in a wider context and 
with future horizon-scanning in mind.

Risk 
The role of the Committee relating to internal control and risk management is set out in the table below:

PLC BOARD

AUDIT AND RISK COMMITTEE

LEADERSHIP

•  Provides oversight of and is ultimately 

•  Reviews the effectiveness of the 

accountable for risk.

Group’s internal financial controls.

Supported by Internal Audit, is 
responsible for:

•  Assesses the principal and emerging  

risks facing the Group.

•  Monitors the Group’s overall risk 

management and internal control 
systems.

•  Annually reviews the effectiveness  
of the systems of risk management  
and internal control.

•  Receives reports from management  
on the effectiveness of the Group’s 
systems and the conclusions of any 
testing undertaken.

•  Reviews and approves statements  
in the Annual Report in relation to 
internal control and management  
of risk.

•  the identification, assessment, 

management and monitoring of  
risk on a day-to-day basis;

•  developing, operating and monitoring 

systems of internal control; and

•  providing assurance to the Board, 

through the Audit and Risk 
Committee, that it has done so.

   More information about our approach to risk management is available on pages 97 to 103.

DR. MARTENS PLC  ANNUAL REPORT 2022

141

GOVERNANCEAudit and Risk Committee report 
continued

Key areas of focus

Significant area

How this was addressed

Revenue recognition Revenue accounting policies and recognition criteria are assessed in relation to the three key streams: 

ecommerce, retail and wholesale. An element of estimation and judgement is involved in relation to:

•  cut-off and what proportion of relevant ecommerce and wholesale sales have not yet been received by the 

customer at year-end date and should not be recognised as revenue;

•  the returns provisions and the accounting requirements in relation to variable consideration under IFRS 15; 

•  the statutory day adjustment made to align the Group’s retail calendar which ended on 27 March with the 

year end date of 31 March.

Based on detailed reports and discussions with management and the external auditor, including the review of 
the outputs of the data analytics procedures used by EY, the Committee reviewed and assessed the timing of 
revenue recognition under IFRS 15 and is satisfied that the judgements made were reasonable and appropriate.

Inventory provisioning requires significant judgement on which inventory lines should be classed as 
obsolete. Inventory age, historical sales patterns and trading forecasts are used when classifying inventory 
lines to be provided against. This is reassessed quarterly in relation to the changing external and internal 
environment. The Committee has reviewed the significant assumptions and is satisfied that they have been 
applied in line with the Group framework and that the overall inventory provision as a proportion of gross 
inventory is appropriate.

Inventory valuation 
and provisions

Intangible assets: 
Cloud computing 
arrangements 
accounting

Software as a Service arrangements are ones in which a customer does not have possession of the 
underlying software, but accesses and uses the software on an as-needed basis. The most recent guidance 
published by the IFRS Interpretations Committee (IFRIC) focuses on accounting for customisation and 
configuration costs relating to cloud computing arrangements not covered previously under IFRS.

The implementation of the new guidance has been treated as a change in accounting policy under IAS 8  
as per the IFRIC instruction which must be applied retrospectively; this resulted in a restatement of prior 
capitalised costs to operating expenses and reductions to intangible assets. More information on this can  
be found on page 47 of the Strategic report and pages 187 to 190 of the financial statements. 

Based on detailed reports and discussions with management and the external auditor, the Committee 
reviewed the assessment of SaaS arrangements and is satisfied that the judgements made were appropriate 
and that the prior year adjustment is clearly presented.

There is judgement involved in determining the Group’s corporation tax provision. The Group recognises 
liabilities for anticipated tax issues based on estimates of whether taxes will be due. Where  
the final tax outcome of these matters is different from the amounts that were initially recorded, such 
differences will impact the current and deferred tax assets and liabilities in the period in which the 
determination is made. Management judgement is required to determine the amount of deferred tax assets 
that can be recognised, based upon the likely timing and level of future taxable profits together with an 
assessment of the effect of future tax planning strategies. The Committee has reviewed the judgement 
exercised by management in this area, including the prior year adjustment relating to a deduction in  
respect of 2021 bonus costs, and has determined that the taxation charge is appropriate.

Based on papers prepared by management, the Committee performed a detailed review of the Group’s 
projected cash flows, borrowing capacity and the covenants within its borrowing facilities over a three-year 
period (our viability assessment period). The approach was discussed and agreed by the Committee in May 
2022 by reviewing the Group’s financial position and performance, budgets for FY23 and three-year cash 
projections, which were stress tested under different scenarios having regard to the principal risks faced  
by the business. The Committee reported to the Board that, in its view, the going concern assumption 
remained appropriate.

Corporation tax

Going concern  
and viability

142

DR. MARTENS PLC  ANNUAL REPORT 2022

Fair, balanced and understandable 
A key governance requirement is for the 
Board to ensure that the Annual Report 
and financial statements, taken as a whole, 
is fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Group’s 
position, performance, business model  
and strategy. To assist it in making this 
determination, the Board has requested 
the advice of the Committee. 

To assist the Committee in making its 
assessment, it received drafts of the 
report at key points in the production 
process in order to provide its feedback 
and papers from leadership highlighting 
the supporting evidence for the report’s 
key messages. Any disclosures that the 
Committee believed required additional 
information or clarification were 
highlighted and the necessary edits made 
during the subsequent drafting phase. 
The Committee also reviewed narrative 
reporting in the front half of the Annual 
Report to ensure its consistency with the 
financial reporting in the back half,  
and that the overall layout and linkage 
between each section of the report  
was clear and understandable. 

Having completed its assessment, the 
Committee concluded that the disclosures 
throughout the Annual Report and 
financial statements, as well as the 
processes and controls underlying its 
production, were appropriate and that  
the 2022 Annual Report and financial 
statements was fair, balanced and 
understandable, allowing the Committee 
to provide positive assurance to the  
Board to assist it in making the statement 
required by the Code.

Audit effectiveness
The Committee’s oversight responsibilities 
in respect of the relationship between  
the Group and the external auditor 
incorporate an additional duty to review 
the external auditor’s independence, 
objectivity and overall effectiveness. 

The Committee received a comprehensive 
audit plan from Ernst & Young, setting  
out the proposed scope and areas of 
focus for the FY22 audit and the auditor’s 
assessment of the key areas of risk it  
had identified. The audit plan and the 
areas of risk identified by the auditor 
were reviewed and, where appropriate, 
challenged by the Committee to ensure 
management’s assumptions and 
estimates underlying each were robust. 

Subsequent to year end, the Committee 
conducted a review of the effectiveness 
of Ernst & Young and its work during the 
year-end audit. A session was held to 
discuss the effectiveness of Ernst & 
Young and the audit process, led by the 
Committee Chair and attended by 
members of the Company’s global finance 
leadership teams. To frame these 
discussions and ensure the key topics were 
covered in full, a tailored list of questions 
focusing on, amongst other things, the 
audit plan, working relationship with  
the auditor, management of issues, audit 
process and any particular areas of 
excellence and/or challenge, was circulated 
to attendees in advance. Feedback from 
the session was subsequently discussed by 
the Committee. The review acknowledged 
that there was a general sense that the 
audit was more efficient compared to FY21, 
particularly in the area of quality and 
frequency of communication with finance 
teams and management, aided by the 
external audit teams being on site in most 
regions. The greater use of data analytic 
tools in areas like impairment reviews was 
also seen as valuable.

The Committee concluded that, overall, 
the external auditor was effective in 
planning and executing the FY22 audit. 

Going concern and long-term viability 
The Committee reviewed the Group’s going 
concern and long-term viability disclosures 
in this Annual Report, together with the 
reports prepared by the leadership team 
in support of each statement, and advised 
the Board on their appropriateness.  
As part of its review, the Committee 
considered the Group’s future prospects 
with reference to forward-looking views  
on risk, viability and planning, considering 
amongst other things a number of 
scenarios modelled by the business 
(including a ‘severe but plausible’ downside 
scenario) and a reverse stress test carried 
out to assess the strength of the Group’s 
financing arrangements. 

   More detail can be found on pages  
97 to 99 of the Strategic report. 

The going concern and long-term viability 
statements were also reviewed by the 
external auditor. Their findings were 
highlighted to the Committee, with whom 
the conclusions that had been drawn by 
leadership in producing each statement 
were also discussed. More detailed 
information about our approach to 
making our going concern and long-term 
viability assessments can be found on 
pages 104 and 105 of the Strategic report. 

External auditor 
A key responsibility of the Committee is 
to oversee and maintain the relationship 
with the external auditor on behalf of the 
Board. Ernst & Young was appointed as 
the auditor of Doc Topco Limited, which 
was the parent company in the Dr. Martens 
Group prior to the IPO, in 2014 and became 
the auditor of the Company and the 
Dr. Martens Group on its admission to 
listing on the London Stock Exchange in 
January 2021. The lead partner for the 
FY22 audit was Julie Carlyle, who was 
appointed in 2015. 

During the year, the Committee oversaw 
the Group’s tendering of the external 
audit, which resulted in the Committee 
making a recommendation to the Board 
that PricewaterhouseCoopers LLP be 
appointed as the new external auditor  
for FY23. Consequently, Ernst & Young 
will step down following the conclusion  
of their work on the FY22 audit and the 
Company will be seeking shareholder 
approval for the appointment of 
PricewaterhouseCoopers LLP at its  
AGM to be held in July.

DR. MARTENS PLC  ANNUAL REPORT 2022

143

GOVERNANCEAudit and Risk Committee report 
continued

Audit tender
Following the disclosure last financial year 
of our intention to tender the audit, the 
Group undertook a formal tender process 
to select a new external auditor, with effect 
from the financial year ended 31 March 
2023, in order to ensure the Group’s 
compliance with the Competition and 
Markets Authority’s Statutory Audit 
Services for Large Companies Market 
Investigation (Mandatory Use of 
Competitive Processes and Audit 
Committee Responsibilities) Order 2014. 
FY22 was considered by the Committee to 
be the appropriate time to conduct a tender 
given that it would align with the planned 
mandatory rotation of the lead audit 
partner at EY and the overall length of EY’s 
tenure as the Group’s external auditor. 

The Committee was supported in the 
selection process by an internal Tender 
Panel, of which Robyn Perriss, Lynne 
Weedall, the Executive Directors and  
key members of the Dr. Martens Senior 
Leadership Team were members. Clear 
assessment criteria were established and 
communicated to each participant firm in 
advance of the deadline for submission of 
their proposals. A dedicated internal audit 
tender project manager was appointed 
with oversight from the Committee, with 
the tender process formally commencing 
in September 2021 and concluded in early 
December 2021.

Overall, the Committee was impressed  
by the high quality of the proposals  
put forward by each participant firm,  
all of which demonstrate significant 
commitment to the tender process, good 
understanding of key areas of risk and  
of the unique culture at Dr. Martens.  
In assessing the proposals, particular 
consideration was given to the long-term 
nature of the future relationship with the 
new external auditor, the length of the 
past relationship with the incumbent and 
the advantages and disadvantages of 
appointing a new external auditor over 
the short, medium and longer term.

EXTERNAL AUDIT TRANSITION TIMELINE: 

FAMILIARISATION 

ACCELERATION 

PLAN AND DELIVER 

DEC 2021

JAN – MAR 2022

APR – JUN 2022

JUL – SEP 2022

OCT – DEC 2022

JAN – MAR 2023

APR – JUN 2023

JUL 2023

• New auditor selected following 

completion of a thorough tender.

• Handover protocols discussed 
and agreed by PwC and EY 
ahead of year end.

• Handover interviews with key 
team members on the Ernst & 
Young team.

• Transition planning meeting  
held between PwC and the 
Dr. Martens team.

• PwC shadowed EY’s  

year-end audit.

• Formal appointment of PwC  

to be proposed for shareholder 
approval at the AGM.

• PwC’s planning procedures to be 
completed for the FY23 audit.

Audit planning finalisation  

Pre-year-end audit procedures:

Year-end audit procedures:

Statutory accounts and debrief:

• Systems and controls audit 

• Year end work focusing on the 

• Finalisation of the statutory 

testing concluded.

balance sheet, Annual Report 

accounts.

• Initial review of Group Annual 

disclosures and top-up testing 

• Audit debrief on the engagement.

Report.

from interim procedures.

• Finalise view on key judgements 

• Annual Report reviews, including 

and estimates.

going concern audit procedures.

and half-year review:

• PwC’s planning procedures 

anticipated to be completed.

• PwC to perform their first 

half-year review.

• Dr. Martens Audit and Risk 

Committee to receive an update on 

the transition and first impressions.

• Final year-end audit plan ready 

to be issued.

External auditor independence 
The Committee oversees the process for 
approving all non-audit work undertaken by 
the external auditor to ensure the Company 
does not impair or compromise its 
objectivity, effectiveness or independence 
and that engagement satisfies all relevant 
ethical standards.

The Company’s policy governing the 
provision of non-audit services by  
an external audit firm reflects the 
regulations that prohibit external auditors 
from undertaking certain non-audit 
services. As Dr. Martens is a public 
interest entity (PIE) by virtue of its 
transferable securities being admitted  
for trading on a regulated market, the 
external auditor must only provide 
services on the FRC ‘whitelist’ of 
permissible services and cap the level  
of non-audit fees at 70% of the average 

Group audit fee paid by the Company  
over the previous three financial years. 
The Company’s non-audit services policy 
complies with the FRC’s Revised Ethical 
Standard (2019).

In making any determination as to 
whether to appoint the external auditor 
to provide certain non-audit services  
that are not prohibited, such as reviewing 
quarterly and half-yearly financial 
information, the Committee must 
consider: whether its skills and experience 
make it a suitable supplier; whether 
appropriate safeguards are in place to 
ensure there is no threat to its objectivity 
and independence; the nature of the 
service to be provided, including fees  
both individually and in aggregate relative 
to the audit fee; and the criteria  
governing the compensation of members  
of the audit team.

Permitted non-audit services are subject 
to certain safeguards to preserve the 
independence of the external auditor. The 
assignment of any individual permitted 
service up to £50,000 must be approved by 
the CFO, with any work that is incremental 
to that limit being subject to approval by 
the Committee. The Committee also 
receives reports analysing any fees paid 
for non-audit work undertaken by the 
external auditor every six months. 
Additionally, any non-audit services 
provided and fees paid are factored into 
the Committee’s annual review of the 
independence of the external auditor.

In FY22, Ernst & Young received total fees 
of £1.5m (FY21: £3.6m) comprising £1.4m 
of audit fees (FY21: £1.1m), and £0.1m for 
non-audit services (FY21: £2.5m). 

The fees for non-audit services during the 
year related to work undertaken by Ernst 
& Young on the interim financial review 

144

DR. MARTENS PLC  ANNUAL REPORT 2022

After a thorough and detailed review, the 
Committee agreed with the view of the 
Tender Panel that PricewaterhouseCoopers 
LLP (PwC) represented a high quality  
firm with and the best overall audit 
strategy for Dr. Martens going forwards. 
Consequently, the Committee formally 
recommended that PwC be appointed as 
the Group’s new external auditor from FY23 
onwards. The recommendation of the 
Committee was subsequently approved by 
the Board at its meeting in December 2021, 
subject to the approval of shareholders at 
the AGM in July 2022. A summary of the 
intended transition process is set out in 
the timeline below:

The external audit tender was a comprehensive 
process which resulted in some interesting stats:

42

meetings with Company 
management and 33+  
with the Tender Panel

10+

pairs of Dr. Martens worn  
by members of the firms 
participating in the tender

22

Dr. Martens employees  
and 43 audit firm  
individuals involved

FAMILIARISATION 

ACCELERATION 

PLAN AND DELIVER 

DEC 2021

JAN – MAR 2022

APR – JUN 2022

JUL – SEP 2022

OCT – DEC 2022

JAN – MAR 2023

APR – JUN 2023

JUL 2023

• New auditor selected following 

• Handover protocols discussed 

• PwC shadowed EY’s  

completion of a thorough tender.

and agreed by PwC and EY 

year-end audit.

• Formal appointment of PwC  

to be proposed for shareholder 

approval at the AGM.

• PwC’s planning procedures to be 

completed for the FY23 audit.

ahead of year end.

• Handover interviews with key 

team members on the Ernst & 

Young team.

• Transition planning meeting  

held between PwC and the 

Dr. Martens team.

Audit planning finalisation  
and half-year review:
• PwC’s planning procedures 
anticipated to be completed.

• PwC to perform their first 

half-year review.

• Dr. Martens Audit and Risk 

Committee to receive an update on 
the transition and first impressions.
• Final year-end audit plan ready 

to be issued.

Pre-year-end audit procedures:
• Systems and controls audit 

testing concluded.

• Initial review of Group Annual 

Report.

• Finalise view on key judgements 

and estimates.

Year-end audit procedures:
• Year end work focusing on the 
balance sheet, Annual Report 
disclosures and top-up testing 
from interim procedures.

• Annual Report reviews, including 
going concern audit procedures.

Statutory accounts and debrief:
• Finalisation of the statutory 

accounts.

• Audit debrief on the engagement.

and one audit of furlough reporting in  
the Netherlands. Additionally, no non-
audit services were provided during  
FY22 by incoming external auditor 
PricewaterhouseCoopers LLP.

•  the adequacy and effectiveness of the 

Group’s systems of operational controls, 
including outsourced services, financial 
controls, and management controls and 
their operation; 

Further details of fees paid to Ernst  
& Young are set out in note 5 to the 
financial statements on page 197.

Internal Audit, risk and  
internal control
The remit of the Group’s Internal Audit 
function encompasses the review of all 
aspects of risk management and control 
across the Group’s activities. It serves as 
an independent review function for the 
Board and all levels of management. Its 
role is to understand the Group’s key risks 
and to examine and evaluate the adequacy 
and effectiveness of its systems of risk 
management and internal control.  
Its responsibilities include reviewing, 
appraising and reporting on:

•  the integrity of processes and systems, 
including those under development,  
to help ensure that controls offer 
adequate protection against error, 
fraud and loss; 

•  the Group’s policies, standards and 
procedures including their use and 
appropriateness; 

•  the operation of the Group’s corporate 

governance and risk management 
arrangements; and 

•  significant aspects of the Group’s activity 
including major projects and as directed 
by the Audit and Risk Committee.

Additionally, during the year Grant 
Thornton were appointed as our internal 
audit co-source partner and provided close 
support to the Internal Audit function 
through delivering certain reviews in the 
FY22 internal audit plan.

Whilst the Board and Committee have 
overall responsibility for ensuring that 
risks are identified and managed, day- 
to-day responsibility for these matters  
is delegated to the leadership team. 
Oversight of the Group Risk Register and 
the development and implementation of 
the Group’s approach to risk management 
is delegated to the Operational Risk 
Committee, chaired by the Head of Internal 
Audit and Risk. More information about 
how the Board delegates authority can be 
found on page 129.

DR. MARTENS PLC  ANNUAL REPORT 2022

145

GOVERNANCE 
Audit and Risk Committee report 
continued

During the period under review, the 
Committee reviewed and fed back on the 
progress made in delivering the internal 
audit plan for FY22. The plan included 
reviews of the following areas: remote /
hybrid working risks and controls,  
cyber security risks, factory payments, 
South Korea commercial controls and 
programme assurance for ERP and  
HR system implementations. 

Assessment of the Group’s 
system of internal control and 
risk management framework 
The Group’s risk assessment process and 
the way in which significant business risks 
are managed is a key area of focus for the 
Committee. Activity is driven primarily by 
the Company’s assessment of its principal 
risks and uncertainties, as set out on 
pages 100 to 103.

Additionally, during the year Internal 
Audit worked closely with management 
and the Committee Chair on an internal 
audit plan for FY23. The risk-based plan 
was formulated considering Dr. Martens’ 
strategic plans and objectives, together 
with consideration of ‘hot topics’, the 
principal risks facing Dr. Martens and the 
wider economic and regulatory climate. 
The internal audit plan also took into 
account the potential impact of the BEIS 
consultation and proposed reforms on 
improving trust in audit and corporate 
governance and the emerging themes  
on enhanced governance and controls.

During FY23 reviews are planned in  
the following areas: ecommerce sales 
returns, new store opening, supply chain 
assurance, ESG assurance, particularly 
around TCFD disclosures and externally 
reported metrics, ‘UK SOX’ readiness,  
and programme assurance for major 
system and business change projects. 

The Committee also reviewed the 
effectiveness of the Internal Audit 
function in its first year of operations.  
It was felt that it had made strong initial 
progress in embedding the function into 
the wider business, possessing a good 
level of experience and knowledge and 
building strong working relationships with 
senior management. With the relaxation 
of Covid-19 restrictions in some markets, 
it agreed that there was an opportunity to 
visit teams globally to further refine their 
understanding of the business and further 
develop relationships across the Group. 

The Head of Internal Audit and Risk meets 
regularly with the Chair of the Committee 
outside of its scheduled meetings without 
the presence of management. The Head 
of Internal Audit and Risk may also meet 
with any of the other members of the 
Committee and with the external audit 
partner outside of Committee meetings. 
Additionally, all members of the Committee 
are entitled to request a meeting with the 
Head of Internal Audit and Risk to discuss 
risk, control and audit matters.

The Company has in place an internal 
control environment to protect the 
business from the material risks which 
have been identified. Management is 
responsible for establishing and 
maintaining adequate internal controls 
over financial reporting and we have 
responsibility for ensuring the 
effectiveness of these controls.

In accordance with the requirements  
of the UK Corporate Governance Code 
2018, the Committee confirms it has 
reviewed the Group’s risk management 
and internal control systems and 
identified no significant failings or 
weaknesses that may significantly  
impact the financial statements.

Anti-bribery and corruption 
The Board holds ultimate accountability 
for the Company’s anti-bribery and 
corruption policies and procedures and is 
committed to ensuring that Dr. Martens 
conducts business in an honest and 
ethical manner. To assist it in this regard, 
the Board has delegated to the 
Committee responsibility for reviewing 
the Group’s systems and controls for 
preventing bribery and corruption, with 
support to the Committee provided by  
the Internal Audit function. Dr. Martens 
operates a zero-tolerance approach to 
bribery and corruption at all levels within 
the organisation globally and expects the 
highest standards of integrity from our 
people, agents, consultants, interns and 
subcontractors and any other person 
associated with it through business 
dealings and relationships worldwide. 

Dr. Martens has in place a clear Anti-
Bribery and Corruption Policy which 
forms part of its Global Code of Conduct, 
the ‘DOCtrine’. This is available for 
employees globally to access on our 
internal online policy hub. Every Board 
Director, member of the leadership  
team, employee and third party which 
performs services on behalf of 
Dr. Martens (including the suppliers  
and manufacturers we partner with, 

146

DR. MARTENS PLC  ANNUAL REPORT 2022

distributors and franchisees which sell 
our products and any contractors and 
agents which work with us) has an 
individual responsibility to comply with 
the policy. All employees are required  
to attest to their understanding and 
acceptance of this policy at the time they 
join the business and on an annual basis 
thereafter. The Group’s external partners 
must also acknowledge their agreement 
and understanding. Mandatory online 
training is provided to ensure our people 
understand their responsibilities in 
preventing bribery and corruption. 

Whistleblowing 
The Board has delegated oversight of  
the Group’s whistleblowing policies and 
procedures to the Committee. Employees 
are expected to act professionally, 
honestly and ethically in their dealings 
with people, be they others within the 
organisation, consumers shopping with  
us through any channel, suppliers or  
any other external partner they may  
have contact with. The behaviours and 
standards expected of our people are set 
out in the DOCtrine, our code of conduct, 
to which all employees must attest on 
joining the organisation. 

Additionally, the Company’s Speak Up 
Policy governs how our people can safely 
raise any concerns they may have about 
suspected illegal or unethical business 
practices impacting the business. A 
confidential incident reporting facility is 
available, provided by an independent 
specialist firm, for circumstances where 
an individual wishes to report an issue 
anonymously.

Monitoring the effectiveness and 
appropriateness of the Speak Up Policy 
falls within the remit of the Committee, 
supported by Internal Audit. Any potential 
incidents that are reported, via the 
anonymous reporting facility or directly 
to individual line managers or leadership, 
are followed up and investigations 
launched where appropriate. Ongoing 
investigations and their outcomes are 
subsequently reported to the Committee. 
The Committee received updates on 
particular whistleblowing cases during 
the year, which included details of the 
investigations that took place and the 
follow up actions identified. 

Remuneration Committee report

Our executive pay approach offers market 
competitive remuneration for the achievement 
of stretching long-term performance objectives. 
The Remuneration Committee will ensure that 
pay is closely linked to the business strategy and 
generates a strong alignment of interest with all 
of our stakeholders including shareholders.

LYNNE WEEDALL  
CHAIR OF THE REMUNERATION COMMITTEE

COMMITTEE MEMBERSHIP

The Committee comprises Lynne Weedall (Chair), Robyn Perriss and Ian Rogers,  
all of whom are Independent Non-Executive Directors and provide a balance of skills 
and experience. The full terms of reference of the Committee are available on the 
Company’s corporate website at www.drmartensplc.com.

The attendance of Committee members at meetings during the year is disclosed below. 
Full biographies of each member can be found on pages 116 to 117.

Key responsibilities

   Establish and agree with the Board 
the Remuneration Policy for the 
Chair of the Board, the Executive 
Directors, the Company Secretary, 
the leadership team and any other 
senior employees as the Board  
may determine.

   Determine the individual remuneration 
packages of the Directors and relevant 
senior employees within the terms of 
the agreed Remuneration Policy.

   Monitor the remuneration structures 
and overall levels of remuneration of 
the Group’s senior management and 
make recommendations to the Board 
where appropriate.

   Oversee the remuneration of the 
wider Dr. Martens team and ensure 
that our policy for the senior team  
is consistently structured.

   Oversee the operation of the Group’s 
employee share schemes.

Committee members

Committee composition

Number of meetings 
attended/max number 
could have attended:

Lynne Weedall (Committee Chair)

Robyn Perriss

Ian Rogers

5/5

5/5

4/51

1.   Ian Rogers was unable to attend the Remuneration Committee 

meeting on 9/6/21 due to a pre-existing business commitment, 

and prior notification was given to the Chair of the Committee.

67%

33%

Male
Female

1 of 3
2 of 3

•  Engaging further with the Board 

employee listening groups  
on Executive remuneration.

•  Reviewing performance and 

effectiveness during our first year  
as a Committee, as part of the 
annual Board evaluation process.

Focus areas for FY23
The Committee is planning to undertake  
a number of key activities and have 
discussions in the course of the coming 
year on a range of matters including:

•  Implementing the Remuneration Policy 
appropriately for the second year of 
the policy period.

•  Rolling out our global all-employee SIP 
– Dr. Martens Your Share – following  
the successful Free Shares award in 
October 2021.

DR. MARTENS PLC  ANNUAL REPORT 2022

147

GOVERNANCE 
Remuneration Committee report 
continued

ANNUAL STATEMENT FROM THE CHAIR 
OF THE REMUNERATION COMMITTEE

Dear shareholder ,

On behalf of the Remuneration 
Committee, I am pleased to introduce  
the Directors’ Remuneration report  
for the year ending 31 March 2022. 

This report is divided into three sections: 

•  This Annual Statement, which summarises 

the work of the Committee and our 
approach to Directors’ remuneration. 

•  The Remuneration Policy section,  

which provides a summary of the policy 
approved at the 2021 AGM. The full 
Remuneration Policy can be found  
on pages 113 to 118 of the 2021 Annual 
Report (and is also available on the 
Company website).

•  The Annual Report on Remuneration, 

which sets out the remuneration 
outcomes for the financial year ended 
31 March 2022 and the proposed 
implementation of the Remuneration 
Policy for the upcoming year. 

Role of the Remuneration 
Committee
In summary, the Committee’s scope is  
as follows: 

•  To develop the Group’s policy on 

executive remuneration and monitor  
its ongoing appropriateness;

•  To determine the levels of remuneration 

for the Executive Directors and the 
Global Leadership Team (together, the 
‘Executive Group’), plus the Chair of  
the Board;

•  To oversee the remuneration of our 
wider workforce and ensure that  
our policy for the senior team is 
consistently structured; and 

•  To oversee the operation of the Group’s 

share plans.

LOOKING BACK 

Company performance 
The Group delivered revenue of £908.3m, 
up 18% year-on-year, in line with the 
high-teens growth guidance given at the 
time of listing, and up 22% on a constant 
currency basis. DTC continues to grow 
ahead of wholesale, in line with our DOCS 
strategy. Within DTC, ecommerce revenue 
was up 11%, or up 92% compared to 
FY20, and retail revenue was up 86%,  
or up 12% compared to FY20. FY22 
wholesale revenues were £460.3m,  
up 5%, driven mainly by USA. 

FY22 EBITDA was £263.0m, up 18%, with 
an EBITDA margin of 29.0%, up 0.2pts. 
This strong performance was driven by  
a combination of volume and improved 
DTC mix, with margin partially offset by 
increased marketing investment, cost 
annualisation and a return to business  
as usual spending. 

Group PBT before exceptional items was 
£214.3m, up 43%, and profit after tax was 
£181.2m, compared to £34.7m in FY21 when 
we incurred £80.5m of exceptional costs 
related to the IPO. Underlying earnings 
per share1 were 17.4p, up 21%. Operating 
cash flow after capex was strong at 
£208.1m, with conversion of 79%. 

Remuneration payable in respect 
of FY22
Base salaries and fees
Base salaries for the Executive Directors 
and fees for the Non-Executive Chair and 
other Non-Executive Directors remained 
unchanged from the levels set at 
admission of the Company to the London 
Stock Exchange in February 2021. 

During the year, Robyn Perriss was 
appointed the Non-Executive Director 
responsible for employee engagement  
to represent the employees’ voices at  
the Board level. To reflect the increased 
time that Robyn is spending on her 
commitment and responsibilities, in line 
with our policy on fees for additional Board 
duties, the Board introduced an additional 
fee of £10,000 per annum for this role. 
The fee has been applied from 1 January 
2022 to reflect her time in the role.

FY22 annual global bonus  
scheme outcome 
Employees throughout the Company, 
whether in our stores, distribution centres, 
factory or offices, participate in a bonus 
scheme. To foster alignment across the 
business, in FY22, the Executive annual 
bonus (Global Bonus Scheme, or GBS) 
continued to broadly mirror that of the 
wider workforce and the same range of 

global PBT targets was used across the 
Group. Alongside the GBS, our employee 
bonus plans have the ability to reward 
exceptional performance, ensuring that our 
employees across the world are all aligned 
towards our single global growth ambitions. 

For the Executive Directors, the GBS 
comprised profit before tax (75%) and 
strategic targets (25%). Three equally 
weighted measures are included under 
the strategic element of the GBS: 
employee engagement, accelerating our 
sustainability journey, and growing our 
brand equity. These reflect our passion 
and focus on culture, sustainability and 
being brand custodians. 

Our financial performance was strong 
and, reflecting the stretching targets  
that were set, this has delivered a 69% 
pay-out level under the PBT element 
(52% out of 75%). The Committee 
carefully considered the performance 
against the strategic objectives and 
determined that there should be a payout 
of 13% out of 25% based on their 
achievement. A full breakdown of the 
objectives and our performance against 
them is contained in the report. Overall, 
based on the achievement of these 
performance measures, the CEO and CFO 
will receive a bonus of 65% of maximum. 
When reviewing the outcome of the bonus 
against the targets, the Committee took 
into account:

•  Wider business performance, both 
financial and non-financial, in the 
context of market expectations and  
our IPO guidance.

•  The wider workforce experience – the 
bonus out-turn of 65% of maximum for 
the Executive Directors is marginally 
below the payout as a percentage of 
maximum for the majority of our 
employees of 69%, due to the relatively 
higher payout under the PBT element. 

•  Covid-19 response – no UK government 
support has been taken and employees 
who were unable to work due to, for 
example, enforced store closures, were 
paid in full throughout the pandemic.

Based on the considerations set out 
above, the Committee is comfortable  
that the formulaic outcome of the bonus  
is appropriate and so no discretion has  
been applied.

In line with the Remuneration Policy, 
one-third of the net cash bonus earned 
will be used to purchase shares which the 
Executive Directors are required to hold 
for two years; the remaining two-thirds 
will be paid in cash.

148

DR. MARTENS PLC  ANNUAL REPORT 2022

TEAM PLAYER

Workforce engagement 
This year I, alongside Robyn Perriss  
(our Non-Executive Director Designated 
Employee Representative), undertook a 
number of Listening Forums in EMEA,  
USA and APAC. Amongst a wide range of 
topics, I shared our approach to Executive 
remuneration, how it aligns with Company 
strategy and invited comments, questions 
and input. There was a wide ranging and 
constructive conversation that we intend 
to act on and continue our listening.

We see all forms of employee engagement 
and listening as an important and 
fundamental part of how we do business, 
and we expect this to continue to evolve, 
widen and deepen over time. In addition to 
the direct engagement of the Committee 
during the employee forums, we will 
implement a multi-layered listening 
approach. The strategy will build on the 
current programmes and processes and 
will include ad hoc surveys, wellbeing, 
organisational health, the monitoring  
of programmes and initiatives, local 
consumer feedback, NED listening groups 
and town hall meetings. By joining up the 
various tools under a single framework,  
we hope to understand our employees’ 
experiences in a meaningful way.

Pay and benefits for the wider 
Dr. Martens team 
Dr. Martens’ culture and remuneration 
philosophy is aligned across the business: 
we offer a comprehensive package of 
base pay and benefits for all employees. 

For employees who participate in the 
Global Bonus Scheme, the level of 
performance was 69%, resulting in a 
payout to all eligible employees in line 
with the rules applying to their job level. 

On 8 October 2021, Free Shares were 
awarded under the Dr. Martens Your Share 
SIP across our global business. This gave 
those employed with the Company on  
1 September 2021 a number of Free Shares 
enabling them to hold a stake in the 
business and share in its future success. 
Over FY23, the Committee plans to launch 
a purchase and match share scheme to 
continue to encourage strong employee 
engagement and share ownership.

Diversity, equity and inclusion 
Dr. Martens has a strong female presence 
across all areas of the business, which we 
clearly see reflected in all pay quartiles. 
The Company’s latest Gender Pay Gap 
Statement (for the snapshot period up  
to 5 April 2021) can be found on the 
Dr. Martens corporate website. We’re 
disappointed that our mean and median 
pay gap widened in the year to 5 April 
2021, but we are focused on improving 
this through the actions of our DE&I 
strategy. For example, we’re aiming for  
a 40:60 male:female split in our retail 
stores by 2024. Similarly, we’re aiming  
to increase female representation on  
our Global Leadership and Management 
teams to a 50:50 split. In FY22 we made 
significant progress in this regard, with 
four out of ten of our Global Leadership 
Team being female as at the time of 
writing (2021: two).

Further information about our diversity, 
equity and inclusion initiatives across the 
workforce is set out in the Sustainability 
report on pages 81 to 83.

Shareholder engagement 
The Committee consults with its larger 
shareholders on executive pay matters, 
where considered appropriate. I spoke with 
some of our largest shareholders at the 
beginning of the year in relation to the 
approval and operation of our new policy. 
As there are no significant changes in the 
implementation of the Remuneration 
Policy, we have not carried out a further 
formal consultation with shareholders in 
relation to the policy or its operation in 
FY22. However, I am always happy to make 
myself available to shareholders to discuss 
any concerns or feedback they may have.

On behalf of the Committee, thank you 
for reading this report and we look 
forward to receiving your support at the 
AGM on 14 July 2022 in relation to the 
advisory vote under resolution 2 to 
approve this report. 

LYNNE WEEDALL 
CHAIR OF THE REMUNERATION COMMITTEE 
31 May 2022

Long Term Incentive Plan (LTIP) awards
The first award under the LTIP was granted 
soon after Admission. The first award is 
eligible to vest on the announcement of 
2024 annual results. No awards vested to 
Executive Directors in FY22, and none are 
due to vest in FY23. 

The Committee is comfortable that actions 
taken on pay during the year across the 
Company were appropriate and balanced the 
interests of all stakeholders and that the 
Remuneration Policy operated as intended. 

LOOKING AHEAD

Implementation of the Directors’ 
Remuneration Policy in FY23
Salary and fees
The Executive Directors received a 3% 
increase in salary with effect from 1 April 
2022. This is in line with the average 
increase in our UK workforce, which was 
also set at 3%. 

Non-Executive Directors’ fee levels for  
the year ending 31 March 2023 were 
increased by 3%.

Global Bonus Scheme (GBS) 
The maximum annual bonus payable under 
the GBS will remain at 200% of salary for 
the CEO and 150% of salary for the CFO. 
The performance conditions will continue 
to be based on PBT (excluding exceptional 
items) for 75% of the bonus opportunity, 
and strategic measures for the remaining 
25%, continuing with the core focus areas 
of employee engagement, brand equity 
and ESG (sustainability). Stretching targets 
will be set for all elements, the detail of 
which and performance against will be set 
out in full in the Directors’ Remuneration 
report for FY23.

LTIP
The Committee has been closely 
monitoring our recent share price, is 
mindful of corporate governance best 
practice and the consequential impact  
on the number of shares that may be 
awarded under the FY23 LTIP grant. As  
a result, after careful consideration, the 
Committee currently intends that the 
award level will be scaled back to 250% 
from 300% of salary. We have determined 
this to be a meaningful scale-back. 

Similar to the first grant under the LTIP, 
awards will remain subject to stretching 
Underlying EPS1 (67%) and relative TSR 
targets (33%). The EPS range will remain 
unchanged for the FY23 awards at 12% 
p.a. (threshold vesting) to 21% p.a. (stretch 
vesting) compound annual growth. 

1.   Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.

DR. MARTENS PLC  ANNUAL REPORT 2022

149

GOVERNANCERemuneration report

AT A GLANCE

PERFORMANCE SNAPSHOT

Global Bonus Scheme performance

Measure

Weighting of 
the bonus

Result 
achieved

Achievement 
(out of a 
maximum 100%)

Payout as a % 
of total bonus

Financial 
performance PBT

Employee 
engagement

75.0%

£214.3m

8.3%

4.03

Strategic 
objectives

Brand equity

8.4%

ESG

8.3%

100%

4.3 out of 
6 areas 
improved

Roadmaps 
completed

69%

0%

58%

100%

52%

0%

5%

8%

65%

)
s
’
0
0
0
£
(

n
o
i
t
a
r
e
n
u
m
e
R

l
a
t
o
T

£1,800

£1,600

£1,400

£1,200

£1,000

£800

£600

£400

£200

£0

£1,656

£1,551

£925

£748

2022

2021 (pro-rated)

Kenny Wilson

2022

2021 (pro-rated)

Jon Mortimore

Salary

Benefits

Pension

Global Bonus Scheme

LTIP

TIME HORIZONS FOR REMUNERATION ELEMENTS 

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed pay

Salary, pension 
and benefits

Global Bonus Scheme  
(recovery provisions apply)

66.7% cash

33.3% shares

LTIP 
(recovery provisions apply)

Performance period

Holding period

SCENARIO CHARTS – FY23 IMPLEMENTATION

IMPLEMENTATION FOR FY23

Maximum

19%

36%

45%

£4,017 £4,918

Base salary

n
o
s
l
i

W
y
n
n
e
K

e
r
o
m

i
t
r
o
M
n
o
J

Target

32%

30%

38% £2,394

Minimum

100% £772

Maximum

21%

30%

49% £2,355 £2,934

Target

35% 24% 41% £1,428

Minimum

100% £501

£0

£1,000

£2,000

£3,000

£4,000

£5,000

£6,000

Fixed pay

Global Bonus Scheme

LTIP

50% share price growth on LTIP

•  Minimum: Fixed pay (FY23 salaries, pension at 5% of 

salary and FY22 benefits).

•  On-target: Fixed pay plus 50% of maximum FY23 GBS 

and LTIP payout.

•  Maximum: Fixed pay plus 100% of maximum FY23 GBS 
and LTIP payout. The maximum scenario includes an 
additional element to represent 50% share price growth 
on the LTIP award from the date of grant to vesting.

150

DR. MARTENS PLC  ANNUAL REPORT 2022

3% increase for all Executive Directors 
•  CEO – £721,000.
•  CFO – £463,500.

No change.

5% of salary (in line with the wider 
workforce).

Benefits

Pension

Global Bonus 
Scheme (GBS)

•  Maximum opportunity:

 — CEO – 200% of salary.
 — CFO – 150% of salary.

•  Subject to PBT (75%) and strategic 

objectives (25%).

•  33% deferred into shares for two years.

LTIP

•  Grants for Executive Directors in June 

2022: 250% of salary.

•  Subject to Underlying EPS1 (67%) and 

relative TSR (33%).

•  Two-year holding period applies.

Shareholding 
guidelines

300% of salary (to be held for two years 
post employment).

 
 
 
 
Directors’ Remuneration Policy 
This part of the Directors’ Remuneration report sets out a summary of the Remuneration Policy approved by shareholders at our 
2021 AGM and effective from 29 July 2021. The full Remuneration Policy is available in the 2021 Annual Report on our website. 

The Remuneration Policy has been designed to encourage long-term, sustainable growth and provide market-competitive overall 
remuneration for the achievement of stretching performance targets aligned to the business strategy. 

The policy has been tested against the six factors listed in Provision 40 of the UK Corporate Governance Code: 

•  Clarity – the policy is as clear as possible and is described in straightforward, concise terms to shareholders and the workforce  

in this report.

•  Simplicity – remuneration structures are as simple as possible and market typical, whilst at the same time incorporating the 

necessary structural features to ensure a strong alignment to performance, strategy and minimising the risk of rewarding failure. 

•  Risk – the Remuneration Policy has been shaped to discourage inappropriate risk taking through a weighting of incentive pay 
towards long-term incentives, the balance between financial and non-financial measures in the annual bonus known as the  
Global Bonus Scheme (formerly known as the Global Management Incentive Plan), a portion of the GBS being paid in shares, 
recovery provisions (i.e. malus and clawback), and in-employment & post-employment shareholding requirements. To avoid 
conflicts of interest, Committee members are required to disclose any conflicts or potential conflicts ahead of Committee 
meetings. No Executive Director or other member of management is present when their own remuneration is under discussion.

•  Predictability – elements of the policy are subject to caps and dilution limits. Examples of how remuneration varies depending  
on performance is set out in the scenario charts (included in the at a glance section). The Committee may exercise its discretion 
to adjust Directors’ remuneration if a formula-driven incentive pay-out is inappropriate in the circumstances.

•  Proportionality – there is a sensible balance between fixed pay and variable pay, and incentive pay is weighted to sustainable 
long-term performance. Incentive plans are subject to performance conditions that consider both financial and non-financial 
performance linked to strategy. Outcomes will not reward poor performance.

•  Alignment to culture – The Remuneration Committee will consider Company culture and wider workforce policies when shaping 
and developing Executive remuneration policies to ensure that there is coherence across the business. There will be a strong 
emphasis on the fairness of remuneration outcomes across the workforce.

Pay element and purpose

Operation

Opportunity

Base salary

Provide a base level 
of remuneration to 
help us acquire, 
retain and engage 
top talent

Salaries are reviewed annually 
and any changes are normally 
effective from the beginning  
of the financial year.

The review will take into account 
several factors including (but not 
limited to):

•  The Director’s role experience 

and skills;

Having been set based on 
relevant factors, base salaries  
will normally increase in line  
with increases made to the  
wider workforce.

Higher increases may be 
permitted where appropriate, for 
example where there is a change 
to role or there is additional 
responsibility or complexity.

Performance metrics,  
weighting and assessment

None

•  The remuneration policies, 

practices and philosophy of  
the Company;

•  Pay conditions in the Group;

•  Business performance;

•  Market data for similar roles 
and comparable companies; 
and

•  The economic environment.

1.   Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.

DR. MARTENS PLC  ANNUAL REPORT 2022

151

GOVERNANCERemuneration report 
continued

Directors’ Remuneration Policy continued

Pay element and purpose

Operation

Opportunity

Performance metrics,  
weighting and assessment

The maximum will be set  
at the cost of providing  
the benefits described.

None

Benefits

To provide a market-
competitive level of 
benefits based on the 
market in which the 
Executive is employed

The Executive Directors receive 
benefits which include, but are 
not limited to, family private 
health cover, life assurance cover 
and car allowance, although can 
include any such benefits that the 
Committee deems appropriate.

The Remuneration Committee 
retains the discretion to be able 
to adopt other benefits including 
(but not limited to) relocation 
expenses, tax equalisation and 
support in meeting specific costs 
incurred by Directors.

Any reasonable business-related 
expenses can be reimbursed, 
including the tax thereon if 
determined to be a taxable benefit. 

The Remuneration Committee 
reviews benefit eligibility and  
cost periodically.

Pensions

To provide market-
competitive 
retirement benefits 

Contribution to the Group 
Pension Plan or a cash  
allowance in lieu of pension.

Pension contribution in line  
with the rate applicable for the 
majority of the UK workforce 
(currently 5% of salary).

None

Global Bonus Scheme (GBS) – formerly known as the Global Management Incentive Plan (GMI)

The maximum GBS opportunity 
for the Executive Directors is as 
follows:

•  CEO – 200% of base salary.

•  CFO – 150% of base salary.

To reward annual 
performance against 
financial and 
non-financial KPIs 
and to encourage 
long-term 
sustainable growth 
and alignment with 
shareholders’ 
interests through 
payment in shares

The Remuneration Committee 
will determine the GBS payable 
after the year end, based on 
performance against targets. 

No more than two thirds of the 
annual GBS will be paid out in 
cash after the end of the 
financial year. The remaining 
amount will be used to purchase 
shares which the Executive is 
required to hold for two years.

Malus and clawback provisions 
will apply up to the date of the 
GBS determination and for three 
years thereafter.

GBS payouts are determined 
based on the satisfaction of  
a range of key financial and 
strategic objectives set by  
the Remuneration Committee. 

The majority of the performance 
measures will be based on 
financial performance. 

Performance measures will  
be set each year in line with 
Company strategy.

No more than 10% of the 
relevant portion of the GBS is 
payable for delivering a threshold 
level of performance, and no 
more than 50% is payable for 
delivering a target level of 
performance (where the nature 
of the performance metric allows 
such an approach).

The Remuneration Committee 
has the discretion to adjust the 
formulaic LTIP outcome if it 
believes that such outcome is  
not a fair and accurate reflection 
of business performance.

152

DR. MARTENS PLC  ANNUAL REPORT 2022

Pay element and purpose

Operation

Opportunity

Long Term Incentive Plan (LTIP)

Performance metrics,  
weighting and assessment

The normal maximum award 
level will be 300% of salary per 
annum, based on the face value 
of shares at grant. 

Awards vest subject to the 
achievement of at least two 
independently measured 
performance metrics. 

If exceptional circumstances 
arise, including (but not limited 
to) the recruitment of an 
individual, awards may be 
granted up to a maximum  
of 400% of salary.

Threshold performance under 
each metric will result in no more 
than 25% of that portion of the 
award vesting.

The Remuneration Committee 
has the discretion to adjust the 
formulaic outcome of the LTIP if 
the Committee believes that it is 
not a fair and accurate reflection 
of business performance.

Participation will be capped by 
the HMRC limits applying to the 
respective plan.

None 

300% of salary.

None 

To encourage 
long-term sustainable 
growth and to provide 
alignment with 
shareholders’ interests

Awards can be granted in the 
form of conditional shares or  
nil cost options.

Awards will vest at the end of a 
performance period of at least 
three years, subject to the 
satisfaction of performance 
conditions and provided that the 
Executive remains employed by 
the Group.

The net of tax number of shares 
that vest will be subject to an 
additional two-year holding 
period, during which the shares 
cannot be sold. 

An additional payment, normally in 
shares, may be made equal to the 
value of dividends which would 
have accrued on vested shares. 

Malus and clawback provisions 
will apply for three years  
post vesting.

All-employee share plans

To provide alignment 
with Group employees 
and to promote share 
ownership 

The Executive Directors may 
participate in any all-employee 
share plan operated by the 
Company.

Shareholding requirement

To provide alignment 
with shareholders’ 
interests

During employment 
Executives are required to build 
up and retain a shareholding 
equivalent to 300% of their  
base salary. 

Until the shareholding 
requirement is met, Executive 
Directors will be required to 
retain 50% of the net of tax 
shares they receive under any 
incentive plan.

Post-employment
Any Executive Director leaving the 
Company will be expected to retain 
the lower of the shares held at 
cessation of employment and 
shares to the value of 300% of 
salary for a period of two years. 

DR. MARTENS PLC  ANNUAL REPORT 2022

153

GOVERNANCERemuneration report 
continued

Directors’ Remuneration Policy continued

Performance metrics,  
weighting and assessment

None 

Pay element and purpose

Operation

Opportunity

Non-Executive Directors

To provide an 
appropriate fee level 
to attract and retain 
Non-Executive 
Directors and to 
appropriately 
recognise the 
responsibilities and 
time commitment

Non-Executive Directors are paid 
a base fee and additional fees for 
acting as Senior Independent 
Director and as Chair of Board 
Committees (or to reflect other 
additional responsibilities and/or 
additional/unforeseen time 
commitments).

The Chair of the Board receives 
an all-inclusive fee. 

Neither the Chair of the Board 
nor the Non-Executive Directors 
participate in any incentive plans.

The fee for the Chair of the 
Board is set by the Remuneration 
Committee, the Non-Executive 
Directors’ fees are set by the 
Board (excluding the Non-
Executive Directors). 

In general, fee level increases will 
be in line with rise in salaries for 
the rest of the workforce. 

The Company will reimburse any 
reasonable expenses incurred 
(and related tax if applicable).

Service agreements and letters of appointment
The Executive Directors have a service contract requiring nine months’ notice of termination from either party as shown below:

Executive  
Director

Date of  
appointment

Date of  
current contract

Notice from  
the Company

Kenny Wilson

5 January 2021

21 January 2021

9 months

Jon Mortimore

5 January 2021

21 January 2021

9 months

Notice from  
the individual

9 months

9 months

Unexpired period of  
service contract

Rolling

Rolling

The table below details the letters of appointment for each Non-Executive Director.

Non-Executive 
Directors1

Date of 
appointment

Paul Mason

 5 January 2021

Lynne Weedall

 11 January 2021

Date of current letter 
of appointment

 9 January 2021

 8 January 2021

Ian Rogers

 11 January 2021

 25 November 2020

Robyn Perriss

 11 January 2021

Ije Nwokorie

 11 January 2021

Tara Alhadeff

 5 January 2021

 8 January 2021

 8 January 2021

 9 January 2021

1.  All Non-Executive Directors are in their initial term.

Notice from 
the Company

6 months

3 months

3 months

3 months

3 months

N/A

Notice from 
the individual

6 months

3 months

3 months

3 months

3 months

3 months

154

DR. MARTENS PLC  ANNUAL REPORT 2022

ANNUAL REPORT ON REMUNERATION

The Remuneration Committee (the ‘Committee’) presents the Directors’ Remuneration report (excluding the Remuneration Policy),  
to be put to shareholders for an advisory (non-binding) vote at the Annual General Meeting to be held on 14 July 2022. 

Remuneration Committee
Role and responsibilities
The role of the Remuneration Committee is to determine and establish a Remuneration Policy for the Executive Group and to 
oversee the remuneration packages for those individuals. When determining remuneration arrangements, the Committee must 
review workforce remuneration and related policies and the alignment of incentives and rewards with culture and take these into 
account when determining remuneration of the Executive Group. Further details on the roles and responsibilities of the Committee 
are disclosed in the terms of reference which can be found on the Company’s corporate website. 

Remuneration Committee membership and meetings 
The Remuneration Committee comprises Lynne Weedall (Chair), Robyn Perriss and Ian Rogers, all of whom are Independent 
Non-Executive Directors. 

Committee met a total of five times during the year ended 31 March 2022. 

The table below shows the number of meetings attended out of the possible maximum for each of the members of the Committee.

2021 AGM

Lynne Weedall (Committee Chair)

Robyn Perriss

Ian Rogers

Number of meetings attended/max number could have attended:

5/5

5/5

4/51

1.   Ian Rogers was unable to attend the Remuneration Committee meeting on 9/6/21 due to a pre-existing business commitment, and prior notification was given to the 

Chair of the Committee prior.

Key activities during the year
Key actions and areas of review by the Committee during the year included: 

•  Oversight of Remuneration Policy and its implementation;

•  Ensuring the right remuneration governance policies and processes are in place through the first full year post-IPO;

•  The roll-out of the first phase of our all-employee share plan across the global business, in the form of a Free Shares award under 

our Dr. Martens Your Share SIP;

•  Roll-out of our first phase of engagement with the wider workforce on Executive remuneration via Board employee listening programmes;

•  Development of the Global Bonus Scheme objectives to evolve with our business strategy;

•  Considering issues relating to wider workforce pay positioning across our regions; and

•  Approving remuneration packages for new senior hires below the main Board.

External advisers
The Remuneration Committee receives independent advice from Korn Ferry, who were appointed in June 2020 by the pre-IPO 
Remuneration Committee, following a tender process. Korn Ferry provided advice on market practice updates and benchmarking, 
and supported management with undertakings such as producing the Directors’ Remuneration report to the extent this did not 
impact the independence of its advice. The total fees paid to Korn Ferry in FY22 were £88,490 and were charged on a time and 
materials basis. The Committee is satisfied that the advice provided by Korn Ferry is objective and independent. 

Korn Ferry is a member of the Remuneration Consultants Group and abides by the voluntary code of conduct of that body.

Statement of voting at the Annual General Meeting
At the 2021 AGM, Dr. Martens’ shareholders were asked to approve resolutions on the Directors’ Remuneration Policy and the 2021 
Annual Report on Remuneration. The votes received are set out below:

2021 AGM

Nature of vote

Votes for

%

Votes against

%

Votes total

Votes withheld

Approve the Directors’ 
Remuneration report

Approve the Directors’ 
Remuneration Policy

Binding

814,391,695

99.62

3,102,787

0.38

817,494,482

1,193

Advisory

810,983,185

99.20

6,512,215

0.80

817,495,400

275

DR. MARTENS PLC  ANNUAL REPORT 2022

155

GOVERNANCERemuneration report 
continued

Single total figure of remuneration for the financial year ending 31 March 2022 (audited)
The following table sets out the total remuneration for Executive and Non-Executive Directors for the financial year ended  
31 March 2022. The comparative FY21 figures relate only to the period from Admission on 29 January 2021 to 31 March 2021. 

All figures  
shown in £000

Salary and fees

Benefits1

Pension2

Total Fixed 
Remuneration

GBS 
(Annual bonus)

LTIP

Total Variable 
Remuneration

Total

FY22

FY21

FY22

FY21

FY22

FY21

FY22

FY21

FY22

FY21

FY22

FY21

FY22

FY21

FY22

FY21

Kenny Wilson

700

Jon Mortimore 450

Paul Mason

326

Lynne Weedall

Ian Rogers

Robyn Perriss

Ije Nwokorie

Tara Alhadeff3

Notes to the table

97

65

84

65

–

118

76

55

16

11

14

11

–

15

15

–

–

–

–

–

–

3

2

–

–

–

–

–

–

35

23

6

750

127 906

4 488

82 437

132

43

–

–

–

–

–

–

– 326

55

–

–

–

–

–

97

65

84

65

–

16

11

14

11

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 906

132 1,656

259

– 437

43 925

–

–

–

–

–

–

–

–

–

–

–

–

– 326

–

–

–

–

–

97

65

84

65

–

125

55

16

11

14

11

–

1.  Benefits total represents the taxable value of benefits paid. Benefits provided to Executive Directors include: family private health cover, and car allowance. 

2.  Executive Directors receive a cash in lieu of pension contribution of 5% of salary. 

3.  Tara Alhadeff, a representative of Permira, receives no fees for her role as Non-Executive Director.

Global Bonus Scheme (audited) 
The maximum Global Bonus Scheme opportunity for FY22 was 200% of salary for the CEO and 150% for the CFO. The performance 
against measures for FY22 is set out below. The bonus was subject to PBT (75% of maximum) and strategic objectives (25% of 
maximum). The strategic element was based on three equally weighted measures: employee engagement, brand equity and ESG 
(sustainability) targets.

Threshold

Target

Stretch

Measure

PBT

Weighting

10% of maximum

50% of maximum 

100% of maximum

75%

£186m

£206m

£227m

Employee engagement – 
Grow global employee 
engagement to reflect a 
thriving culture.

8.3% Maintain Global 
Factor Grand 
Mean 
Engagement 
Score at 4.07

Grow Global 
Factor Grand 
Mean 
Engagement 
Score to 4.17

Stretch Global 
Factor Grand 
Mean 
Engagement 
Score to 4.2 
reflect a thriving  

culture

Achievement 
% of maximum 
available under 
that element

Payout as a 
percentage of 
total bonus

69%

0%

52%

0%

Actual

£214.3m

Global Factor 
Grand Mean 
Engagement 
Score of 4.03

Brand equity –  
Growing the brand equity 
across 6 key areas 
(Awareness, Familiarity, 
Ever Purchased, L24M 
Purchased, Loyalty & 
Advocacy) in our 7 key 
markets.

Sustainability (ESG) –  
Create roadmaps for the 
11 sustainability targets  
to accelerate our 
sustainability journey. 

Notes 

8.3% Improvement in  
2 of the 6 brand 
equity measures

Improvement in 
4 of the 6 brand 
equity measures

Improvement in 
all 6 brand  

equity measures

4.3 out of 6
improvements1

58%

5%

8.3%

4 of target 
roadmaps 
completed 

8 of target 
roadmaps 
completed 

All 11 target 
roadmaps 
completed 

11 roadmaps
completed2

100%

8%

1.   Improvements were made in six of our seven key markets, in all of the indicators of Awareness, Familiarity, Ever Purchased and L24M Purchased. The only market  

in which we reduced our scores under these four indicators was China – so on average a positive global score was achieved in these four indicators. In the areas of 

Loyalty and Advocacy the improvement in net average scores across our seven key markets was slightly above zero. This resulted in a weighted average score 

across the six brand equity indicators of 4.3 out of 6. 

2.   Prior to the start of FY22 our external consultant identified 11 priority sustainability issues. During FY22 our target was to create and sign off detailed roadmaps for 

all 11 priority areas, against which we can measure our sustainability journey. During FY22 all 11 road maps have been completed, the detail of which is set out in the 

Sustainability report on page 61. 

156

DR. MARTENS PLC  ANNUAL REPORT 2022

Based on performance during FY22 the GBS outcome for Executive Directors is shown below. The Committee is satisfied that no 
adjustments to the payouts is required, and that the outcome is reflective of underlying performance. 

Executive

Kenny Wilson

Jon Mortimore

Overall GBS outcome

% of maximum

65%

65%

% of salary

129%

97%

Bonus outcome for FY22 
(£’000)

£906

£437

One-third of the net GBS will be used to purchase shares on behalf of the Executive Directors, which they will be required to hold for 
two years.

Long Term Incentive Plan (LTIP) vesting during the year (audited)
There are no awards under the LTIP due to vest based on performance to 31 March 2022. 

LTIP granted during the year (audited)
On Admission, the Board adopted the Dr. Martens Long Term Incentive Plan. The first LTIP award was granted soon after Admission 
on 9 February 2021, to cover the performance period through to 31 March 2024 and was therefore disclosed in last year’s report.  
As a result, no further LTIP awards were made to Executive Directors in FY22. 

All-employee share plans (audited)
To foster a shareholder mindset in all our employees, the Company wanted to give as many employees as possible a stake in the 
business. All employees (at the time the Dr. Martens Your Share SIP was launched) received a small Free Shares award under the  
SIP in October 2021. The Executive Directors opted out and so did not receive the award of Free Shares. 

Payments to former Directors and for loss of office (audited)
No payments were made to former Directors of the Company in relation to loss of office during the year.

Director interests and Executive Directors’ shareholding requirements (audited)
During employment, Executive Directors are required to build and maintain a shareholding equivalent to 300% of their base salary. 
The shareholdings of the CEO and CFO exceed this requirement significantly. 

The table below summarises each Director’s current shareholding, including shares subject to a deferral or holding period and 
performance conditions, and whether the shareholding requirement has been met. Post-cessation of employment, Executive 
Directors must retain shares to the value of 300% of salary for a period of two years in accordance with the Remuneration Policy. 

Beneficially  

owned shares on
31 March 20221

Vested shares 
subject to deferral/
holding period2

11,165,275

6,350,043

7,875,000

11,054

20,270

89,054

5,405

0

0

0

–

–

–

–

–

–

Unvested shares 
subject to 
performance
conditions3

567,567

364,864

Shareholding 
requirement  
(% of salary)

300%

300%

Current 
shareholding
(% of salary)4

3809%

3370%

–

–

–

–

–

–

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Requirement  

met

Yes

Yes

N/A

N/A

N/A

N/A

N/A

N/A

Director

Kenny Wilson

Jon Mortimore

Paul Mason

Lynne Weedall

Ian Rogers

Robyn Perriss

Ije Nwokorie

Tara Alhadeff

Notes 

1.  The total number of interests in shares in the Company of the Director including interests of connected persons.

2.  Not subject to performance conditions.

3.  No share interests are vested but unexercised and no share interests were exercised in FY22.

4.  Based on the salary for the year ended 31 March 2022, and a share price on 31 March 2022 of 238.8 pence.

In the tables below, we have summarised the outstanding awards for the Executive Directors included in the Directors’ share  
interest table. 

DR. MARTENS PLC  ANNUAL REPORT 2022

157

GOVERNANCERemuneration report 
continued

LTIP awards (awards subject to performance conditions)

Share 
price at 
grant

Grant date

09/02/2021

513p1

Type of award

Conditional 
shares

09/02/2021

513p1

Conditional 
shares

No of shares 
under the 
award 
01/04/2021

567,567

567,567

364,864

364,864

Kenny 
Wilson

Total 

2021 
LTIP

Jon 
Mortimore

2021 
LTIP

Total

Granted 
during 
the year

Vested 
during 
the year

Exercised 
during 
the year

Lapsed 
during 
the year

No of shares 
under the award 
31/03/2022

End of 
performance 
period

–

–

–

–

–

–

–

–

567,567 31/03/2024

567,567

364,864 31/03/2024

364,864

1.   As explained in the Prospectus and also in last year’s report, the number of shares awarded was calculated using the offer share price of 370p. The closing share 

price on the date of grant was 513p.

Performance graph and table
Dr. Martens’ shares began unconditional trading on the London Stock Exchange’s main market on 3 February 2021. The chart  
below shows the TSR performance of £100 invested in Dr. Martens from 3 February 2021 (using the offer price of 370p per share)  
to 31 March 2022 against the FTSE 350 index. The FTSE 350 index is considered an appropriate comparison as Dr. Martens is a 
constituent of the index.

)
d
e
s
a
b
e
R
(
£
e
u
a
V

l

£150

£140

£130

£120

£110

£100

£90

£80

£70

£60

£50

31/01/2021

28/02/2021

31/03/2021

30/04/2021

31/05/2021

30/06/2021

31/07/2021

31/08/2021

31/09/2021

31/10/2021

30/11/2021

31/12/2021

31/01/2022

28/02/2022

31/03/2022

Dr. Martens

FTSE 350

CEO single figure total remuneration (£000s)

GBS (as % of maximum opportunity)

Long-term incentive vesting (as % of maximum opportunity)

FY22

1,656 

65%

–

FY21

259

75%

–

Change in Directors’ and employee remuneration
The table below sets out the percentage change in base salary, value of taxable benefits and bonus for all the Directors compared 
with the average percentage change for employees. In FY21, the single figure table was based on the period from Admission on  
29 January 2021 to 31 March 2021, whereas in FY22 the table is based on the full financial year ending 31 March 2022. As a result,  
we have shown the annual percentage based on the change in the actual single figure of remuneration for 2022 compared to the 
annualised single figure of remuneration for FY21 for both Directors and employees. 

Kenny Wilson

Jon Mortimore

Paul Mason

Lynne Weedall

Ian Rogers

Robyn Perriss

Ije Nwokorie

Tara Alhadeff

Employees

Percentage change in FY21 – FY22 

Taxable  
benefits

Global Bonus 
Scheme

0%

0%

–

–

–

–

–

–

15.7%

71.6% 

–

–

–

–

–

–

34.8%

37.5%

Salary

0%

0%

0%

0%

0%

2.9%1

0%

–

7.0%

1.  Fee increase for Robyn Perriss relates to the inclusion of additional Employee Engagement Director supplementary fee, paid from January 2022.

158

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
 
 
 
CEO pay ratio
UK regulations require companies with more than 250 UK employees to publish a ratio to show CEO pay versus that of its UK 
employees. In line with these regulations, we have provided the ratio calculated using Method A determined by the regulations, 
under which a single total figure of remuneration is derived for each employee and the quartiles analysed. This method is, in the 
Committee’s view, the most comprehensive and accurate reflection of the remuneration picture across our employee population. 
The pay ratio for FY21 was based on CEO and wider employee pay from Admission to 31 March 2021. The CEO pay ratio for FY22  
is based on remuneration for the financial year to 31 March 2022. 

Period ended

31 March 2022

31 March 2021

The pay for the CEO and the employees at the percentiles is set out below: 

£’000s 

Basic salary

Total pay

Method

Lower Quartile

Median

Upper Quartile

A

A

77:1

76:1

60:1

62:1

31:1

35:1

CEO

Lower Quartile

Median

Upper Quartile

700

1,656 

18.7

21.4

24.0

27.7

43.9

52.8

The employee pay figures were calculated by reference to the year ended 31 March 2022. For our retail employees who are paid  
by reference to hours worked, full-time annualised equivalent remuneration was derived using their hourly rates grossed up to a 
full-time working week and applying this to relevant elements of pay (such as bonuses which are based on contracted hours). For 
salaried employees, their full-time annualised equivalent remuneration is calculated based on contracted working hours and joining 
date, applied to the other elements of pay for which they are eligible. Leavers in the period and employees who are on statutory 
maternity/paternity leave are excluded from the calculations.

The median CEO to employee pay ratio has slightly decreased this year. This is primarily due to the fact that employees received 
salary increases as at 31 March 2021, whilst the CEO did not. Additionally, the GBS for more junior employees has had a stretch 
element added in FY22, so this significantly increased the bonus payouts at more junior grades. 

The Committee is comfortable that the pay ratio shown above is consistent with our pay, reward and progression policies for the 
Company’s UK employees as a whole. When the LTIP begins to pay out in 2024, variable pay will increase for our Executive Directors. 
Therefore, it is anticipated that over time the CEO pay ratios will become more volatile due to the variable nature of the CEO 
remuneration structure.

Relative importance of the spend on pay
The table below shows the Company’s expenditure on employee pay compared to distributions to shareholders for the year ended 
31 March 2022, compared to the annualised figure for FY21 (the annualised figure has been used as this enables better comparison 
to FY22):

Distribution to shareholders

Total employees’ pay

FY22 
£m

55

106.8

FY21 
£m

0

94.1

% Change

100

13.5

DR. MARTENS PLC  ANNUAL REPORT 2022

159

GOVERNANCERemuneration report 
continued

Implementation of policy in FY23 (unaudited)
The section below sets out the planned implementation of the Remuneration Policy in FY23. The only significant change in the 
implementation of the policy is that the Committee currently intends that the LTIP award level will be scaled back to 250% from 
300% of salary as detailed below.

Executive Director remuneration
Base salary
In line with the wider UK workforce, Executive Directors received a 3% salary increase effective 1 April 2022:

Executive Director 

Kenny Wilson

Jon Mortimore

Base salaries

FY23

FY22

% Change

£721,000

£700,000

£463,500

£450,000

3%

3%

Pension and benefits
Executive Directors will receive a cash in lieu of pension contribution of 5% of salary in line with the rate applying to the majority  
of the UK workforce. Other benefits include family private health cover, life assurance cover and car allowance.

Global Bonus Scheme
The maximum GBS opportunity will be in line with policy, 200% of salary for the CEO and 150% of salary for the CFO. 

Performance will be based on profit before tax (PBT) weighted 75%, and strategic objectives relating to engagement, brand health 
and ESG (weighted 25% in total or 8.33% per objective). The Committee considers the disclosure of the precise targets to be 
commercially sensitive, but there will be full retrospective disclosure in next year’s Annual Report. The Remuneration Committee 
has the discretion to adjust the formulaic GBS outcome if it believes that such outcome is not a fair and accurate reflection of 
business performance.

One third of the GBS awarded will be invested in shares and deferred for two years. Malus and clawback provisions apply. 

Long Term Incentive Plan
The Committee has been closely monitoring our recent share price, is mindful of corporate governance best practice and the 
consequential impact on the number of shares that may be awarded under the FY23 LTIP grant. As a result, after careful consideration, 
the Committee currently intends that the award level will be scaled back to 250% from 300% of salary. We have determined this to be 
a meaningful scale-back.

Similar to the first grant under the LTIP, awards will remain subject to stretching Underlying EPS1 and relative TSR targets. The EPS 
range will remain unchanged for the FY23 awards at 12% p.a. (threshold vesting) to 21% p.a. (stretch vesting) compound annual growth. 

Performance measure

Underlying EPS1 
(compound annual growth)

Relative TSR vs. FTSE 350  
(excluding investment trusts) 

Weighting

Threshold 
(25% of maximum)

Maximum
(100% of maximum)

Performance period

Targets

67%

33%

12% p.a.

21% p.a.

Median

Upper Quartile 
or above

1 April 2022 – 31 March 2025

The Committee is comfortable that these targets provide an appropriate level of stretch and represent a strong link between pay 
and performance. 

When assessing the performance outcome, the Remuneration Committee will have the discretion to alter the formulaic vesting  
if it believes that it is not a fair and accurate reflection of business performance. 

Awards are subject to a two-year post-vesting holding period. Malus and clawback provisions apply. 

1.   Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.

160

DR. MARTENS PLC  ANNUAL REPORT 2022

Non-Executive Director remuneration
In line with the increases across the workforce, the Chair and Non-Executive Directors’ fees have been increased by 3% for the year 
ending 31 March 2023. The fees are set out in full in the table below. 

Non-Executive Director

Chair of the Board

Non-Executive Director base fee

Senior Independent Director

Audit and Risk Committee Chair’s fee

Remuneration Committee Chair’s fee

Employee Engagement Director

Fees

FY23

FY22

% Change

£335,265

£325,500

£66,744

£64,800

£15,450

£17,407

£16,686

£15,000

£16,900

£16,200

£10,300

£10,000

3%

3%

3%

3%

3%

3%

All-employee share incentives (unaudited)
The Executive Directors will be eligible to participate in any all-employee share plan operated by the Company on a consistent basis 
to other UK-based employees.

Approval
This Remuneration report was approved by the Board of Directors on 31 May 2022 and signed on its behalf by the Remuneration 
Committee Chair:

LYNNE WEEDALL 
CHAIR OF THE REMUNERATION COMMITTEE 
31 May 2022

1.   Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.

DR. MARTENS PLC  ANNUAL REPORT 2022

161

GOVERNANCEDirectors’ report

The Directors’ report for the year ended 31 March 2022 comprises 
pages 107 to 166 and 249 and 250 of this Annual Report, 
including any sections incorporated by reference. The Strategic 
report can be found on pages 1 to 106. In accordance with 
section 414C(11) of the Act, the Board has included certain 
disclosures in the Strategic report set out below:

•  Information on how the Directors have had regard for the 

Company’s stakeholders, and the effect of that regard, can  
be found on pages 22 to 27 of the Strategic report.

•  Disclosures based on the principles of Task Force on Climate-

related Financial Disclosures (TCFD) are detailed on  
pages 90 to 96 of the Sustainability report.

•  Information relating to future business developments can  

be found throughout the Strategic report.

•  Information relating to the Group’s principal risks and risk 

management can be found on pages 97 to 103.

•  The going concern and long-term viability statements can  

be found on pages 104 and 105.

•  Details of branches operated by the Company are set out on 

pages 6 and 7 and 40.

•  The Company’s global greenhouse gas emissions during FY22 
can be found on page 68 of the Sustainability report, which is 
located within the Strategic report.

•  Information relating to research and development can be 

found on pages 20 and 21 and 30 to 37 of the Strategic report 
and 65 to 79 of the Sustainability report.

Relating to the Board
The Board of Directors
The Directors who have held office during the year ended 
31 March 2022, together with biographical details of each 
Director, are provided on pages 114 to 117. There were no  
changes to the Directors during the year.

The appointment and replacement of Directors are governed by 
the Company’s Articles of Association (the ‘Articles’), the UK 
Corporate Governance Code 2018 (the ‘Code’), the Companies 
Act 2006 (the ‘Act’) and related legislation.

The Company may, by ordinary resolution, declare dividends not 
exceeding the amount recommended by the Board. Subject to 
the Act, the Board may pay interim dividends and also any fixed 
rate dividend, whenever the financial position of the Company,  
in the opinion of the Board, justifies its payment.

The Directors may from time to time appoint one or more 
Directors. The Board may appoint any person to be a Director 
(so long as the total number of Directors does not exceed the 
limit prescribed in the Articles). Under the Articles, any such 
Director shall hold office only until the next Annual General 
Meeting (AGM) where they will stand for annual election.

Articles of Association and powers of Directors 
The Articles set out the rules relating to the powers of the 
Company’s Directors and their appointment and replacement. 
The Articles may only be amended by special resolution at a 
general meeting of the shareholders. Subject to the Articles,  
the Companies Act and any directions given by special 
resolution, the business of the Company will be managed by  
the Board which may exercise all the powers of the Company.

Directors’ indemnities and insurance
The Company maintained Directors’ and Officers’ liability 
insurance cover throughout the reporting period, providing 
appropriate cover for legal action brought against the Directors. 
The Directors may also obtain independent legal advice at the 

162

DR. MARTENS PLC  ANNUAL REPORT 2022

For information on our approach to social, environmental and 
ethical matters, please refer to the Sustainability report, which 
can be found within the Strategic report on pages 54 to 96.

Other information which legislation requires to be disclosed in 
the Directors’ report is set out on the following pages.

The Strategic report and the Directors’ report together form the 
Management report for the purposes of the Disclosure Guidance 
and Transparency Rules (DTR) 4.1.8R.

Information relating to financial instruments can be found on 
pages 210 to 212 and is incorporated by reference.

Both the Strategic report and the Directors’ report have been 
drawn up and presented in accordance with and in reliance  
upon applicable English company law, and the liabilities of the 
Directors in connection with those reports shall be subject to  
the limitations and restrictions provided by such law.

Company’s expense, as necessary, in their capacity as Directors. 
The Company has entered into deeds of indemnity with each 
Director, which provide that the Company shall indemnify the 
Directors to the fullest extent permitted by law and the Articles, 
in respect of all losses arising out of, or in connection with, the 
execution of their powers, duties and responsibilities as 
Directors of the Company or any of its subsidiaries.

Compensation for loss of office
There are no agreements between the Company and its 
Directors or employees providing for compensation for loss of 
office or employment that occurs as a result of a takeover bid.

Directors’ share interests
Details regarding the share interests of the Directors in the 
share capital of the Company are set out in the Remuneration 
report on page 157.

Directors’ conflicts of interest
The Company has put in place procedures for managing conflicts 
of interest. On becoming aware of the existence of an actual or 
potential conflict of interest impacting themselves or any person 
closely associated with them, the Directors are required to provide 
details to the Board for consideration and, if appropriate, its 
authorisation. If a conflict is deemed to exist, the relevant Director 
will excuse themselves from consideration for discussions relating 
to that conflict. Directors have a continuing duty to update any 
changes to these conflicts.

Related party transactions
Internal controls are in place to ensure that any related party 
transactions involving Directors, or their closely associated 
persons, are conducted on an arm’s length basis and are 
properly recorded and disclosed where appropriate.

Directors’ service agreements and letters of appointment 
Details of the Executive Directors’ service agreements and 
Non-Executive Directors’ letters of appointment are available  
in the Remuneration report on page 154.

Relating to the Company’s share capital
Share capital
Details of the Company’s issued share capital are set out in note 
23 to the financial statements on page 214. As at 31 March 2022, 
this comprised a single class of ordinary share carrying the right 
to one vote at general meetings of the Company. Holders of 
ordinary shares are entitled to attend and speak at general 
meetings of the Company, to appoint one or more proxies and,  
if they are corporations, corporate representatives to attend 
general meetings and to exercise voting rights. The Articles 
provide a deadline for submission of proxy forms of not earlier 
than 48 hours before the time appointed for the holding of the 
meeting or adjourned meeting. However, when calculating the 
48-hour period, the Directors can decide not to take account of 
any part of a day that is not a working day.

Holders of ordinary shares may receive a dividend, if declared, 
and may share in the assets of the Company on its liquidation. 
Holders of ordinary shares are entitled to receive the Company’s 
Annual Report and Accounts.

Subject to meeting certain thresholds, holders of ordinary 
shares may requisition a general meeting of the Company  
or the proposal of resolutions at AGMs.

Restrictions on transfer of securities
During FY22, the Company, IngreLux S.àr.l. and the Directors, 
together with other pre-IPO shareholders (the ‘Minority 
Shareholders’), were subject to restrictions on the issue, sale 
and/or transfer, as applicable, of their respective holdings in  
the Company’s issued share capital. Each had agreed that  
they would not, without the prior written consent of the Joint 
Global Co-ordinators (Morgan Stanley and Goldman Sachs 
International) appointed during the IPO, issue, offer, sell or 
contract to sell, or otherwise dispose of, directly or indirectly, or 
announce an offer of any shares or enter into any transaction 
with the same economic effect as any of the foregoing.

Pursuant to the Underwriting Agreement entered into during 
the IPO, the above mentioned restrictions (subject to certain 
exceptions) applied to the Company and IngreLux S.àr.l. for a 
period of 180 days, and to the Directors for a period of 365 days, 
from 3 February 2021 (being the date on which the Company’s 
shares were admitted to the premium listing segment of the 
Official List of the FCA and to the London Stock Exchange). 
Additionally, pursuant to Deeds of Election entered into prior  
to the IPO, these restrictions also applied to the Minority 
Shareholders for a period of 365 days in respect of relevant 
senior employees of the Group and two former senior 
executives, and 180 days in respect of all other Minority 
Shareholders. These restrictions lapsed on 3 February 2022  
and 2 August 2021, respectively.

In connection with the IPO IngreLux S.àr.l. and certain pre-IPO 
shareholders who are members of the Griggs family entered  
into an Orderly Marketing Agreement (to which the Company  
is not a party) regulating the disposal of shares by any of them, 
such that any disposals of any of them following the IPO may  
be coordinated and conducted in an orderly manner. This 
agreement stipulates that, after the expiration of the restrictions 
referred to above, following a disposal of shares by IngreLux  
S.àr.l., the parties agree that they will be bound by a further 
lock-up on identical terms to the equivalent lock-up terms in the 
Underwriting Agreement (in the case of IngreLux S.àr.l.) and in 
the SSE Deed (in the case of the relevant pre-IPO shareholders) 
for a period of 90 calendar days from the date on which the 
disposal completes.

In addition to the specific restrictions set out above which 
expired during FY22, there are the following ongoing general 
restrictions on the transfer of shares in the Company:

•  certain restrictions apply which may from time to time  
be imposed by legislation and regulations (for example, 
legislation relating to insider dealing);

•  pursuant to the Company’s securities dealing code, the 
Directors and members of the leadership team require 
permission to deal in the Company’s shares;

•  restrictions apply where a member, or any other person 

appearing to be interested in shares held by such member, 
with an interest representing at least 0.25% in nominal value 
of the issued shares of their class, has been served with a 
disclosure notice under Section 793 of the Companies Act 
2006 and has failed to provide the Company with information 
concerning interests in those shares;

•  the subscriber ordinary shares may not be transferred without 

the prior written consent of the Directors;

•  the Board may, in its absolute discretion, refuse to register  
the transfer of any shares which are not fully paid, provided 
that the refusal does not prevent dealings in shares in the 
Company from taking place on an open and proper basis;

•  the Board may also refuse to register a transfer in favour  

of more than four transferees; and

•  the Board may also refuse to register the transfer of an 
uncertificated share in the circumstances set out in the 
uncertificated securities rules (as defined in the Articles).

Major shareholders
Information provided to the Company by major shareholders 
pursuant to the FCA’s Disclosure Guidance and Transparency 
Rules (DTR) is published via a Regulatory Information Service 
and is available on the Company’s website. As at 31 March 2022 
the Company had received notification of the following interests 
in voting rights pursuant to Chapter 5 of the DTR:

IngreLux S.àr.l.

10 January 2022

Date notified

% of voting
rights1

36.41%

GIC Private Limited

5 February 2021

4.2148%

BlackRock, Inc

25 June 2021

< 5%

1.   Percentages are shown as a percentage of the Company’s total voting rights 

as at the date the Company was notified of the change in holding.

No changes to the positions set out above and no new positions 
were disclosed to the Company between 31 March 2022 and the 
publication of this Annual Report.

Relating to the Company
Profit and dividends
The profit for the financial year, after taxation, amounts to 
£181.2m. An interim dividend of 1.22p per ordinary share was 
announced on 9 December 2021 and paid in February 2022 in 
relation to the period under review and the Directors intend to 
propose the Company pay a final dividend for the year ending  
31 March 2022 of 4.28p per ordinary share. 

DR. MARTENS PLC  ANNUAL REPORT 2022

163

GOVERNANCE 
Directors’ report 
continued

Disclosures required under the UK Listing Rules 

Listing Rule

Detail

Page reference(s)

9.8.4R (1-2) 
(5-13)

9.8.4R (4)

Not applicable

N/A

Long-term 
incentive 
schemes

150 to 161

9.8.4R (14) 
(A-D)

Agreements  
with controlling 
shareholder

Set out in the Directors’ report 
in the sections entitled 
‘Relationship agreement with 
controlling shareholder’, page 
165, and ‘Additional statement 
of compliance with UK Listing 
Rule 9.8.4 (14)’, below.

Additional statement of compliance with UK Listing Rule 
9.8.4 (14)
Since the Company’s admission to listing, it has complied with 
the independence provisions contained in UK Listing Rule 
9.2.2ADR(1). So far as the Company is aware, IngreLux S.àr.l.  
and its associates have also complied with these provisions.

Subsidiaries and principal activities
The Company is the holding company of the Dr. Martens Group 
of companies (the ‘Group’), the principal activities of which are 
described in this Annual Report. The Group’s subsidiaries and 
their locations are set out in note 12 on page 232 of the  
financial statements.

Employment policies
The Company has in place a number of policies covering 
important issues including diversity, equity and inclusion, equal 
opportunities and wellbeing. We are committed to creating an 
environment where our people can all be proud to work and,  
to do this, we are an equal opportunity employer. All qualified 
applicants will receive consideration for employment without 
regard to race, colour, religion, gender, gender identity or 
expression, sexual orientation, national origin, genetics, disability 
or age and we take all reasonable steps to ensure equality of 
opportunity in recruitment, training, development and conditions 
of work. Persons with disabilities and/or health conditions are 
given full and fair consideration for available roles, having 
regard for their particular aptitudes and abilities, and we are 
committed to providing reasonable accommodations for qualified 
individuals with disabilities throughout our job application 
process. Employees who become disabled during their career at 
Dr. Martens will be retained in employment wherever possible 
and the Company will support them in their rehabilitation in the 
workplace and provide any training or retraining where needed.

Employee involvement
Clear and open communication with our people is fundamentally 
important to our culture and to securing our long-term success. 
We ensure our people across all the regions in which we operate 
globally are kept well informed of our performance and strategy 
and any significant events or developments impacting the 
business. Detailed information about how we involve our people 
at Dr. Martens can be found in the Sustainability report, the 
Employee Engagement section of the Governance report  
(which details the work of Robyn Perriss as our Employee 
Representative Non-Executive Director) and the wider Strategic 
report, specifically on pages 80 to 86, 124 to 127 and 22 to 27.

164

DR. MARTENS PLC  ANNUAL REPORT 2022

Political donations
The Company did not make any political donations or incur any 
political expenditure during the year ended 31 March 2022.

External auditor
Resolutions proposing to appoint Pricewaterhouse Coopers LLP 
as auditor of the Company and to authorise the Audit and Risk 
Committee to determine its remuneration will be proposed for 
shareholder approval at the upcoming AGM in July.

Events after the balance sheet date
There have been no balance sheet events since the year ended 
31 March 2022.

Agreements with controlling shareholder
Set out in the Directors’ report in the sections entitled 
‘Relationship agreement with controlling shareholder’ on page 
165, and ‘Additional statement of compliance with UK Listing 
Rule 9.8.4 (14)’, left.

Change of control
The Company does not have any agreements with Directors  
or employees that would provide for compensation for loss  
of office or employment resulting from a takeover.

Details of the significant agreements to which the Company is 
party that take effect, alter or terminate upon a change of control 
of the Company following a takeover bid are set out below:

Share plans: The Company’s share plans contain specific 
provisions relating to change of control. Outstanding awards and 
options will normally automatically vest and become exercisable 
or payable on or following a change of control arising as a result 
of a general offer to acquire the whole of the Company’s issued 
share capital or a court sanctioned compromise or arrangement 
under Section 899 of the Companies Act 2006, subject to the 
relevant performance conditions being met at that time.

Bank loan facilities: The Senior Facilities Agreement dated 27 
January 2021 between the Group and various banks, pursuant to 
which the Group has access to: (i) a €337.5m term loan facility; 
and (ii) a £200m multi-currency revolving credit facility, contains 
provisions that, in the event of the occurrence of a change of 
control event, the banks shall have 15 business days to exercise 
an individual right: (i) to cancel all undrawn commitments on five 
business days’ notice; and (ii) on 60 days’ notice to require that 
all outstanding participations in utilisations are repaid with 
accrued interest and any other relevant amounts accrued.

Relationship agreement: Details of the relationship agreement 
with IngreLux S.àr.l. are set out in the relevant section of this 
Directors’ report on the next page. The relationship agreement 
ceases to apply if the Company’s shares cease to be listed on the 
premium listing segment of the Official List and traded on the 
London Stock Exchange’s main market for listed securities, or if 
the holding of IngreLux S.àr.l. (together with any of its associates) 
ceases to control or to be entitled to control the exercise of, in 
aggregate, 10% or more of the votes able to be cast on all or 
substantially all matters at general meetings of the Company.

 
Modern Slavery Statement
The Company’s Modern Slavery Statement is reviewed and 
approved by the Board annually and published on our corporate 
website, in line with Section 54(1) of the Modern Slavery Act 
2015. The statement covers the activities of the Company and  
its subsidiaries and details policies, processes and actions we 
have taken to ensure that slavery and human trafficking are not 
taking place in our supply chains or any part of our business. 
More information on our statement can be found on our website.

Relationship agreement with controlling shareholder 
The Company’s largest and, for the purposes of the Listing Rules, 
controlling shareholder is IngreLux S.àr.l., which owns 36.99%  
of the issued share capital of Dr. Martens plc. IngreLux S.àr.l. is 
wholly owned by funds advised by Permira Advisers LLP, a global 
investment firm. In accordance with the UK Listing Rules, the 
Company and IngreLux S.àr.l. have entered into a relationship 
agreement (the ‘Relationship Agreement’) to ensure that:

1.  the Group can carry on an independent business as its  

main activity;

2.  any transactions and arrangements between the Group and 
IngreLux S.àr.l. (and/or any of its associates) are at arm’s 
length and conducted on normal commercial terms;

3.  neither IngreLux S.àr.l. nor any of its associates will take any 
action that would have the effect of preventing the Company 
from complying with its obligations under the Listing Rules;

4.  neither IngreLux S.àr.l. nor any of its associates will propose 
or procure the proposal of a shareholder resolution which is 
intended or appears to be intended to circumvent the proper 
application of the Listing Rules; and

The Relationship Agreement also provides for the Company to 
provide, subject to certain limitations and exceptions, reasonable 
cooperation and assistance to IngreLux S.àr.l. in the event of a 
sale of shares by IngreLux S.àr.l., and that IngreLux S.àr.l. will 
ensure that any such secondary sales of shares in the Company 
are conducted in an orderly manner.

The Directors believe that the terms of the Relationship 
Agreement enable the Group to carry on its business 
independently of IngreLux S.àr.l. The Relationship Agreement 
will continue for so long as:

1.  the Company’s shares are listed on the premium listing 

segment of the Official List and traded on the London Stock 
Exchange’s Main Market for listed securities; and

2.  IngreLux S.àr.l. (together with any of its associates) controls 
or is entitled to control the exercise of in aggregate 10% or 
more of the votes able to be cast on all or substantially all 
matters at general meetings of the Company.

While IngreLux S.àr.l., on its own or together with any person 
with whom it is acting in concert, holds 30% or more of the 
votes able to be cast on all or substantially all matters at general 
meetings of the Company, it is considered a ‘controlling 
shareholder’ for the purposes of the Listing Rules. Whilst 
IngreLux S.àr.l. remains a controlling shareholder, certain 
resolutions, such as resolutions relating to the election of 
Independent Directors or the cancellation of the Company’s 
listing, will, in order to be passed, need to be approved by both:

1.  a majority of shareholders voting on the resolution; and

2.  a majority of shareholders voting on the resolution excluding 

5.  at all times a majority of the Directors of the Company shall 

IngreLux S.àr.l.

be independent of IngreLux S.àr.l.

Pursuant to the Relationship Agreement, IngreLux S.àr.l. is also 
entitled to appoint one Non-Executive Director to the Board  
and nominate that individual to be a member of the Company’s 
Nomination Committee for so long as it (together with any of  
its associates) controls or is entitled to control the exercise of  
in aggregate 10% or more of the votes able to be cast on all or 
substantially all matters at general meetings of the Company. 
IngreLux S.àr.l.’s first appointed representative is Tara Alhadeff, 
whose biography can be found on page 117), and it will consult in 
advance with the Chair of the Nomination Committee regarding 
the identity of any person proposed to be nominated as a 
Non-Executive Director in the future.

Pursuant to the Relationship Agreement, IngreLux S.àr.l. has 
certain information rights for the purposes of its accounting,  
tax or other regulatory requirements. In addition, the Company 
may request that Permira Advisers LLP provides it with advisory 
services. IngreLux S.àr.l. has undertaken to keep information  
it receives on the Group confidential and in accordance with 
applicable law.

Directors’ statement of disclosure of information  
to the auditor
Each of the persons who is a Director at the date of approval  
of this Annual Report confirms that:

•  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

•  the Director has taken all the steps that he/she ought to  
have taken as a Director in order to make himself/herself 
aware of any relevant audit information and to establish  
that the Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Annual General Meeting
The Company’s AGM will be held at 28 Jamestown Road, 
Camden NW1 7BY, on Thursday 14 July 2022 at 9.30am.

The Notice of Meeting, together with explanatory notes and 
guidance on voting and arrangements for the day, is contained 
within this Annual Report and can be found on pages 233 to 241.

DR. MARTENS PLC  ANNUAL REPORT 2022

165

GOVERNANCEResponsibility statement of the Directors in respect  
of the Annual Report
We confirm that, to the best of our knowledge:

•  the Group financial statements, prepared in accordance with 
the applicable set of accounting standards, give a true and  
fair view of the assets, liabilities, financial position and profit 
or loss of the Company and the undertakings included in the 
consolidation taken as a whole;

•  the Directors’ report includes a fair review of the development 

and performance of the business and the position of the 
Company and the undertakings included in the consolidation 
taken as a whole, together with a description of the principal 
risks and uncertainties that they face; and

•  the Annual Report, taken as a whole, is fair, balanced and 

understandable, and provides the necessary information for 
shareholders to assess the Group’s position, performance, 
business model and strategy.

This responsibility statement was approved by the Board of 
Directors on 31 May 2022 and is signed on its behalf by:

EMILY REICHWALD 
GENERAL COUNSEL AND COMPANY SECRETARY 
31 May 2022 
Dr. Martens plc 
Company number: 12960219

Directors’ report 
continued

Statement of Directors’ responsibilities 
Statement of Directors’ responsibilities in respect of the 
Annual Report, the Strategic report, the Directors’ report 
and the financial statements
The Directors are responsible for preparing the Annual Report, 
the Remuneration report and policy and the financial statements 
in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. The consolidated financial 
statements of the Group have been prepared in accordance  
with UK adopted International Accounting Standards in 
conformity with the requirements of the Companies Act 2006. 
The Company financial statements have been prepared on a 
going concern basis under the historical cost convention and in 
accordance with United Kingdom Accounting Standards, 
including FRS 102 ‘The Financial Reporting Standard applicable 
in the UK and Republic of Ireland’ (United Kingdom Generally 
Accepted Accounting Practice) and in conformity with the 
requirements of the Companies Act 2006.

Under company law the Directors must not approve the 
accounts unless they are satisfied that they give a true and  
fair view of the state of affairs of the Company and of the  
profit or loss of the Company for that period.

In preparing these financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are 

reasonable and prudent;

•  state whether applicable UK adopted IFRS and applicable UK 

Accounting Standards (including FRS 102) have been followed, 
subject to any material departures disclosed and explained in 
the Group and Parent Company financial statements 
respectively;

•  prepare the financial statements on a going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose, at any time and with reasonable 
accuracy, the financial position of the Company and the Group 
and to enable them to ensure that the financial statements and 
the Remuneration report comply with the Companies Act 2006 
and, as regards the Group financial statements, Article 4 of the 
IAS Regulation. They are also responsible for safeguarding the 
assets of the Group and the Company and hence for taking 
reasonable steps for the prevention and detection of fraud and 
other irregularities.

The Directors are responsible for the maintenance and integrity 
of the corporate and financial information on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation 
in other jurisdictions.

166

DR. MARTENS PLC  ANNUAL REPORT 2022

CONTENTS

Independent Auditor’s report 

Consolidated Statement  
of Profit or Loss 

Consolidated Statement  
of Comprehensive Income 

Consolidated Balance Sheet 

Consolidated Statement  
of Changes in Equity 

Consolidated Statement  
of Cash Flows 

Consolidated Non-GAAP  
Statement of Cash Flows 

Notes to the Consolidated  
Financial Statements 

168

177

178

179

180

181

182

183

INANCIAL
STATEMENTS

DR. MARTENS PLC  ANNUAL REPORT 2022

167

FINANCIAL STATEMENTSIndependent Auditor’s report 
to the members of Dr. Martens plc

Opinion
In our opinion:

•  Dr. Martens plc’s Group financial statements and Parent Company financial statements (the “financial statements”) give a true and 
fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 March 2022 and of the Group’s profit for the year 
then ended;

•  the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards; 

•  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of Dr. Martens plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year 
ended 31 March 2022 which comprise:

Group

Consolidated Statement of Profit or Loss
for the year then ended

Parent Company

Balance Sheet as at 31 March 2022

Consolidated Balance Sheet as at 31 March 2022 

Statement of Changes in Equity for the year then ended

Consolidated Statement of Comprehensive Income  
for the year then ended

Related notes 1 to 12 to the financial statements including  
a summary of significant accounting policies

Consolidated Statement of Changes in Equity  
for the year then ended

Consolidated Statement of Cash Flows for the year then ended

Consolidated Non-GAAP Statement of Cash Flows and Related 
notes 1 to 30 to the financial statements, including a summary 
of significant accounting policies

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
UK adopted International Accounting Standards. The financial reporting framework that has been applied in the preparation of the 
Parent Company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 102 “The Financial 
Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We are independent of the Group and Parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Parent Company and we 
remain independent of the Group and the Parent Company in conducting the audit. 

168

DR. MARTENS PLC  ANNUAL REPORT 2022

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and Parent 
Company’s ability to continue to adopt the going concern basis of accounting included: 

•  We assessed the risk around going concern at the planning and year end phases of the audit;

•  In conjunction with our walkthrough of the Group’s financial statement close process, we confirmed our understanding of 
management’s going concern assessment process and engaged with management early to understand and assess the key 
assumptions made in their assessment;

•  Obtaining management’s going concern models which included a base case, and severe but plausible downside cash flow scenario 
covering the going concern assessment period. These forecasts include an assessment of available debt facilities, the adequacy of 
liquidity headroom and EBITDA headroom related to compliance with debt covenants as well as understanding how the impact of 
Covid-19, supply chain constraints and macro-economic changes had been reflected in the forecasts. In addition to the severe but 
plausible scenario, management prepared a reverse stress test scenario;

•  Considering the downside scenarios identified by management, independently assessing whether there are any other scenarios 

which should be considered, and assessing the quantum of the impact on the available cashflows of the downside scenario in the 
going concern period;

•  We agreed the 31 March 2022 cash balances included in the going concern assessment to the Group’s year end cash balances;

•  We assessed the reasonableness of the cashflow forecasts included in the going concern assessment by analysing management’s 
historical forecasting accuracy and understanding how the potential impact of principal risks such as COVID-19 and the current 
geopolitical matters have been reflected in the forecasts;

•  We evaluated the key assumptions by searching for contrary evidence to challenge these assumptions, including third party sector 
forecasts and analyst expectations. Further, we ensured these assumptions were consistent with the five-year plan approved by Dr. 
Marten’s Board;

•  We also challenged management’s assumptions within the cash flow forecasts in relation to the growth assumptions in wholesale 

and ecommerce as well as the extent to which retail trading would continue to recover to pre-Covid-19 levels. Due to uncertainty in 
the wider retail and economic markets post Covid-19 and the current macro-economic conditions in the core markets the Group 
operate we have anchored our work to focus on further sensitivities to the severe but plausible scenario and whether the reverse 
stress test is considered remote;

•  Assessing the adequacy of the going concern assessment period until 30 September 2023, considering whether any events of 

conditions foreseeable after the period indicated a longer review period would be appropriate;

•  Checking the arithmetical accuracy of the cash flow forecast models and assessing the Group’s historical forecasting accuracy;

•  Comparing management’s forecasts to actual results through the subsequent events period and performing inquiries to the date 

of this report;

•  Confirm our understanding of the facility agreements, understood the terms and conditions including those related to covenant 
test ratio requirements and checked the calculation of headroom in respect of the financial covenant test ratios; Assessing the 
Group’s forecast banking covenant compliance;

•  Assessing if the going concern disclosures in the financial statements are appropriate and in accordance with the revised ISA UK 

570 going concern standard.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and Parent Company’s ability to continue as a going concern  
for a period up to 30 September 2023. 

In relation to the Group and Parent Company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the Directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections  
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the 
Group’s ability to continue as a going concern.

DR. MARTENS PLC  ANNUAL REPORT 2022

169

FINANCIAL STATEMENTSIndependent Auditor’s report 
to the members of Dr. Martens plc continued

Overview of our audit approach
Audit scope

•  We performed an audit of the complete financial information of seven components and audit procedures on 

specific balances for a further seven components.

•  The components where we performed full or specific audit procedures accounted for 98.7% of Profit before 

tax, 99.5% of Revenue and 98.1% of Total assets.

Key audit matters

•  Revenue recognition including the risk of management override.

•  Valuation of inventory provisioning.

Materiality

•  Overall Group materiality of £10.7m which represents 5% of profit before tax.

An overview of the scope of the Parent Company and Group audits 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope 
for each company within the Group. Taken together, this enables us to form an opinion on the Consolidated Financial Statements. We 
take into account size, risk profile, the organisation of the Group and effectiveness of Group-wide controls, changes in the business 
environment and other factors such as recent internal audit results when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 26 reporting components of the Group, we selected 14 
components covering entities within UK, the USA, China, Japan, South Korea, Hong Kong, France, Netherlands, Belgium and 
Germany, which represent the principal business units within the Group.

Of the 14 components selected, we performed an audit of the complete financial information of seven components (“full scope 
components”) which were selected based on their size or risk characteristics. For the remaining seven components (“specific scope 
components”), we performed audit procedures on specific accounts within that component that we considered had the potential for the 
greatest impact on the significant accounts in the financial statements either because of the size of these accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 98.7% (2021: 93.7%) of the Group’s profit before 
tax, 99.5% (2021: 99.6%) of the Group’s revenue and 98.1% (2021: 98.4%) of the Group’s total assets. For the current year, the full 
scope components contributed 95.9% (2021: 86.0%) of the Group’s profit before tax, 92.6% (2021: 89.1%) of the Group’s revenue 
and 89.4% (2021: 83.6%) of the Group’s total assets. The specific scope component contributed 2.8% (2021: 7.7%) of the Group’s 
profit before tax, 6.9% (2021: 11.9%) of the Group’s revenue and 8.7% (2021: 14.8%) of the Group’s total assets. The audit scope of 
these components may not have included testing of all significant accounts of the component but will have contributed to the 
coverage of significant accounts tested for the Group. 

Of the remaining 12 components that together represent 1.3% of the Group’s profit before tax, none are individually greater than 
0.6% of the Group’s profit before tax. For these components, we performed other procedures, including analytical review testing  
of consolidation journals and intercompany eliminations and foreign currency translation recalculation to respond to any potential 
risks of material misstatement to the Group financial statements.

The charts below illustrate the coverage obtained from the work performed by our audit teams.

Profit before tax

Revenue

Total assets

98.7% Full and specific scope audits
1.3% Other procedures

99.5% Full and specific scope audits
0.5% Other procedures

98.1% Full and specific scope audits
1.9% Other procedures

170

DR. MARTENS PLC  ANNUAL REPORT 2022

Changes from the prior year 
Scoping arrangements have changed since the prior year. Two new full scope locations for FY22 were added due to one new entity 
being established in People’s Republic of China as well as the Group debt company which was elevated to full scope. 

Involvement with component teams 
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the 
components by us, as the primary audit engagement team, or by component auditors from other EY global network firms operating 
under our instruction. Of the seven full scope components, audit procedures were performed on three of these directly by the 
primary audit team; the rest were performed by component audit teams except for certain central balances and risk areas which 
were covered directly by the primary audit team. For the seven specific scope components, where the work was performed by 
component auditors, we determined the appropriate level of involvement to enable us to determine that sufficient audit evidence 
had been obtained as a basis for our opinion on the Group as a whole.

The primary team carried out a site visit to the US component in May 2022 and the Americas regional close meeting was attended in 
person by a member of the primary team. Given the continued travel restrictions we have been unable to perform physical site visits  
to APAC sites. The EMEA component audits are completed by the primary team as majority of the finance function is based in the UK. 

For all locations, the primary team interacted on a weekly or bi-weekly basis with all components, via pre-scheduled conference calls, 
during the audit fieldwork. This was supported through the use of EY software collaboration platforms for the secure and timely 
delivery of requested audit evidence. In addition, we reviewed key working papers, either by arranging virtual conference calls with 
the respective component teams or by obtaining direct access to their audit files. Furthermore, we were responsible for the scope 
and direction of the audit process. Lastly, we attended all closing meetings of the component teams with management. This, 
together with the additional procedures performed at Group level, gave us appropriate evidence for our opinion on the Group 
financial statements. Despite restrictions, we were still able to physically attend and observe inventory counts performed by the 
entity across the majority of scoped locations. For locations in Hong Kong and China where we were not able to attend counts, we 
performed alternative procedures for inventory existence including virtual counts. 

Climate change 
There has been increasing interest from stakeholders as to how climate change will impact the Group. The Group has determined that 
the most significant future impact from climate change on their operations is expected to be from transitional policy and market risks. 
These are explained on pages 90 to 96 in the required Task Force for Climate-related Financial Disclosures and on page 90 in the 
principal risks and uncertainties, which form part of the “Other information,” rather than the audited financial statements. Our 
procedures on these disclosures therefore consisted solely of considering whether they are materially inconsistent with the financial 
statements or our knowledge obtained in the course of the audit or otherwise appear to be materially misstated.

As explained in Basis of preparation note, the key areas of the financial statements that may be impacted by climate change have 
been described and the Group concluded there is no material financial statement impact from climate change. Governmental and 
societal responses to climate change risks are still developing, and are interdependent upon each other, and consequently financial 
statements cannot capture all possible future outcomes as these are not yet known. The degree of certainty of these changes may 
also mean that they cannot be taken into account when determining asset and liability valuations and the timing of future cash flows 
under the requirements of UK-adopted International Accounting Standards.

Our audit effort in considering climate change was focused on considering that the effects of material climate risks disclosed in the 
TCFD report on pages 90 to 96 have been appropriately reflected in asset values and associated disclosures where values are 
determined through modelling future cash flows, this primarily being impairment assessments. We also challenged the Directors’ 
considerations of climate change in their assessment of going concern and viability and associated disclosures.

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation  
of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our 
audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

DR. MARTENS PLC  ANNUAL REPORT 2022

171

FINANCIAL STATEMENTSKey observations 
communicated to  
the Audit and Risk Committee

Based on our audit 
procedures we concluded 
that revenue, and 
adjustments to revenue, 
are appropriately 
recognised and recorded.

Independent Auditor’s report 
to the members of Dr. Martens plc continued

Key audit matters continued

Risk

Our response to the risk

Revenue recognition including 
the risk of management 
override (2022 £908.3m, 
2021 £773.0m).

Refer to the Audit and Risk 
Committee Report (page 142); 
Accounting policies (page 186); 
and Note 3 of the Consolidated 
Financial Statements (page 195).

Our assessment is that the 
revenue transactions, for retail 
and ecommerce revenue, are 
high volume low value, non 
complex, with no judgement 
applied over the amount recorded 
for the transactions. We consider 
there is a risk for overstatement 
of revenue through either the 
understatement of the returns 
provision or other manual top 
side journals processed by 
management throughout the 
year. Around year end there  
is a further risk in relation to 
revenue cut off.

For wholesale we consider there 
is a risk for overstatement of 
revenue through understatement 
of judgemental provisions which 
are netted off this revenue 
stream namely for promotional 
agreements with distributors, 
returns and rebates. At year end 
there is a further risk in relation 
to revenue cut off. The above risk 
regarding manual top side 
journals is also applicable.

We performed full and specific scope audit procedures over this risk 
area in 14 locations, which covered 99.5% of Group reported revenue.

Our procedures were designed to corroborate our assessment that 
revenue should be correlated closely to cash banked (for all three 
revenue streams) and to identify the manual adjustments that are  
made to revenue for further testing. 

Applicable to all channels; wholesale, ecommerce and retail:

•  We updated our understanding of the revenue processes and tested 

whether the Group’s revenue recognition policy by channel is in line with 
the criteria set out in IFRS 15: Revenue from Contracts with Customers.

For revenue in each full and specific scope audit location:

•  We performed walkthroughs of significant classes of revenue 
transactions to understand significant processes and identify  
and assess the design effectiveness of key controls.

•  We used data analytics tools to perform a correlation analysis to 

identify those revenue journals for which the corresponding entry 
was not to cash. These entries included VAT, rebates, promotional 
agreements and returns obtaining corroborating evidence for  
such entries.

•  We also verified the underlying data driving our correlation analysis 

by tracing a sample of cash transactions, selected at random 
throughout the year, to bank statements to verify the cash entries 
represent real cash receipts. 

•  We performed detailed substantive testing on the calculation of  
the returns provision to determine whether it was appropriate.  
We verified the appropriateness of provisions by analysing returns 
incurred post year-end to ensure that the returns provision is 
complete. We further also considered the uncertainty caused by the 
ongoing Covid-19 pandemic and supply chain delays on this provision. 

•  We obtained a complete list of manual revenue transactions recognised 
in the year. We tested any material or unusual manual transactions by 
obtaining an explanation from appropriate management and 
corroborated these to third party supporting evidence. 

•  We performed cut-off testing around year-end to ensure revenue  

is recognised in the correct period.

Contract review for promotional agreement and rebates:

•  We tested whether revenue is recognised in accordance with the 

contract terms and conditions.

•  We tested the completeness of a sample of contracts by enquiring 
with finance and sales teams for any additional arrangements or 
amendments to terms, inspecting meeting minutes to identify if any 
additional contracts exist, and verifying that the contracts are in date 
and cover the financial statement period. 

•  We performed detailed review and testing of a sample of the 

adjustments posted to revenue in relation to promotional agreements 
and settlement discount arrangements with customers.

172

DR. MARTENS PLC  ANNUAL REPORT 2022

Key observations 
communicated to  
the Audit and Risk Committee

Based on our audit 
procedures we were 
satisfied with the 
judgements taken by 
management and that  
the resulting inventory 
provision is appropriate.

Risk

Our response to the risk

We performed full and specific scope audit procedures over this risk 
area in five locations plus EMEA, which covered 100% of Group 
inventory provision.

We updated our understanding of the inventory provisioning process in 
each of the above locations assessing the conformity to Group policy. 
We also understood local provisions made outside of Group policy for 
appropriateness. 

Procedures:

•  We re-computed the provision calculations and inputs to check for 

completeness and accuracy; including testing inventory classification 
within the provision workings.

•  We challenged and validated the key assumptions applied by 

management in estimating the provision with particular focus on 
historic sell through data of aged/ provided for items in the prior year 
using data analytics.

•  We performed sensitivity analysis to assess the significance and risk 

of changed assumptions on the provision. This included consideration 
of the possible impact of macro-economic matters like impact to 
consumer spending and sell through rates. We performed enquiries 
across the business and observed the inventory counts with 
particular focus on verifying the obsolete inventory and aged 
inventory which had indicators that a provision may be required and 
we traced back into the provision.

•  We challenged and corroborated to supporting documentation any 

large releases from the provision to appropriate supporting documents.

•  We discussed the adequacy of the provision with management in 
each region, understood the ageing profile of inventory at year  
end and challenged the completeness of the provision in light the 
prevailing economic environment and post year-end utilisation.

•  We reviewed disclosures in the financial statements for 

appropriateness, including the presentation of any releases in the 
financial statements.

Valuation of inventory 
Provision (Inventory as at 
2022 £123.0m, Inventory 
provision of £3.1m Inventory 
as at 2021 £101.5m Inventory 
provision of £3.9m).

Refer to the Audit and Risk 
Committee Report (page 142); 
Accounting policies (page 191 
and 194); and Note 14 of the 
Consolidated Financial 
Statements (page 205).

The Group sells an array of 
footwear options and is subject to 
changing consumer demands and 
fashion trends, increasing the 
level of judgement involved in 
estimating inventory provisions.

Heightened demand following 
the recovery from COVID-19 in 
key territories increased the 
need for higher gross inventory 
than at the prior year end.  
Early 2022 supply chain issues 
increased sell through of 
obsolete stock leading to a 
reduced provision as a 
percentage of gross inventory.

We consider both finished goods 
and raw materials as part of our 
risk area. Judgement is required 
to assess the appropriate level of 
provisioning for items that may 
be sold below cost or will be 
written off in the next 12 months. 
The judgement relates to 
management’s expectations for 
future sales based on current 
forecasts, and its intentions with 
respect to alternative exit routes 
for inventory which attract 
different provisioning rates.

In the prior year, our auditor’s report included a key audit matter in relation to the Initial Public Offering and related accounting 
within exceptional items which is not applicable to FY22.

DR. MARTENS PLC  ANNUAL REPORT 2022

173

FINANCIAL STATEMENTSIndependent Auditor’s report 
to the members of Dr. Martens plc continued

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence 
the economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and 
extent of our audit procedures.

We determined materiality for the Group to be £10.7 million (2021: £7.6 million), which is 5% (2021: 5%) of profit before tax. We 
believe that profit before tax provides us with a measure which aligns to the users of the financial statements given the focus on 
profit and results. In prior year we utilised adjusted profit before tax to as they key measure for users of the financial statements 
following the IPO in January 2021.

We determined materiality for the Parent Company to be £7.2 million (2021: £8.8million), which is 0.5% (2021: 0.5%) of total assets. 

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low 
level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was 
that performance materiality was 50% (2021: 50%) of our planning materiality, namely £5.3m (2021: £3.8m). 

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken 
based on a percentage of total performance materiality. The performance materiality set for each component is based on the relative 
scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current 
year, the range of performance materiality allocated to components was £3.5m to £1.0m (2021: £3.5m to £0.6m).

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit and Risk Committee that we would report to them all uncorrected audit differences in excess of £0.5m 
(2021: £0.3m), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light  
of other relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the Annual Report set out on pages 233 to 250, including Notice of 
Annual General Meeting 2022, Five-year financial summary (unaudited), First Half/Second Half Analysis, Glossary, Shareholder 
information and Company information, other than the financial statements and our auditor’s report thereon. The Directors are 
responsible for the other information contained within the Annual Report. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
this report, we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives 
rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that 
there is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the Directors’ Remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ report for the financial year for which the financial statements  

are prepared is consistent with the financial statements; and 

•  the Strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

174

DR. MARTENS PLC  ANNUAL REPORT 2022

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course  
of the audit, we have not identified material misstatements in the Strategic report or the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report  
to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been 

received from branches not visited by us; or

•  the Parent Company financial statements and the part of the Directors’ Remuneration report to be audited are not in agreement 

with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Corporate Governance Statement
We have reviewed the Directors’ statement in relation to going concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the Group and company’s compliance with the provisions of the UK Corporate Governance Code 
specified for our review by the Listing Rules.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:

•  Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified set out on page 105;

•  Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the period  

is appropriate set out on pages 104 and 105;

•  Director’s statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meets  

its liabilities set out on pages 104 and 105;

•  Directors’ statement on fair, balanced and understandable set out on page 166;

•  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 98;

•  The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems  

set out on page 146; and;

•  The section describing the work of the Audit and Risk Committee set out on page 138 – 146.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement set out on page 166, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as  
the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an Auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they 
could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. 

DR. MARTENS PLC  ANNUAL REPORT 2022

175

FINANCIAL STATEMENTSIndependent Auditor’s report 
to the members of Dr. Martens plc continued

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to 
fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, 
forgery or intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
company and management. 

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the 

most significant are those that relate to the reporting framework (IFRS, Companies Act 2006, the UK Corporate Governance Code, 
and the Listing Rules of the UK Listing Authority) and the relevant tax compliance regulations in the jurisdictions in which 
Dr. Martens plc operates. In addition, we concluded that there are certain significant laws and regulations that may have an effect 
on the determination of the amounts and disclosures in the financial statements and those laws and regulations relating to health 
and safety, employee matters, environmental, and bribery and corruption practices. Given the onset of the conflict in the Ukraine 
prior to year-end, we considered the potential impact of the economic sanctions in relation to Russia had on Dr. Martens plc and 
concluded on the compliance with these new regulations.

•  We understood how Dr. Martens plc is complying with those frameworks by making enquiries of management, those responsible 
for legal and compliance procedures and the Legal Counsel and Company Secretary. We corroborated our enquiries through our 
review of Board minutes, and papers provided to the Audit and Risk Committee and noted that there was no contradictory 
evidence. We also reviewed correspondence between the Group and various UK and overseas regulatory bodies. 

•  We considered performance targets and the market capitalisation of Dr. Martens plc and their influence on fraud risks. We 

assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by 
considering the controls that the Group has established to address risks identified by the entity, or that might otherwise seek to 
prevent, deter or detect fraud. We also considered areas of significant judgement including complex transactions, performance 
targets, economic or external pressures and the impact that these have on the control environment. We considered the risk of 
fraud through management override of controls and, in response, we incorporated data analytics across manual journal entries 
into our audit approach. These procedures also included testing manual journals and were designed to provide reasonable 
assurance that the financial statements were free from fraud or error.

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. Our 

procedures included a review of Board minutes to identify any non-compliance with laws and regulations, a review of the reporting 
to the Audit and Risk Committee on compliance with regulations and enquiries of Legal Counsel and management. Where 
instances of fraud are identified we involve specialists as appropriate to assist our review of internal investigations completed by 
management. We additionally performed detailed testing of legal expenditure incurred in the period and noted that there was no 
contradictory evidence. We communicated relevant items from these procedures to the relevant component teams who performed 
sufficient and appropriate audit procedures on these areas, supplemented by audit procedures performed at the Group level. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Other matters we are required to address 
•  Following the recommendation from the Audit and Risk Committee we were reappointed by the Company on 1 June 2021 to audit 

the financial statements for the year ending 31 March 2022.  

We have been auditors of subsidiaries of the Group since the year ended 31 March 2005.

•  The audit opinion is consistent with the additional report to the Audit and Risk Committee.

Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed. 

Julie Carlyle (Senior statutory auditor) 
for and on behalf of Ernst & Young LLP,  
Statutory Auditor 
London 
31 May 2022 

176

DR. MARTENS PLC  ANNUAL REPORT 2022

 
Consolidated Statement of Profit or Loss
for the year ended 31 March 2022

Revenue
Cost of sales

Gross profit

Selling and administrative expenses
Finance expense2

Profit before tax

EBITDA
Exceptional items

EBITDA (post exceptional items)

Depreciation, amortisation and foreign exchange gains
Finance expense2

Profit before tax

Tax expense

Profit for the year

Earnings per share

Basic

Diluted

Adjusted3 earnings per share

Basic

Diluted

Underlying4 earnings per share

Basic

Diluted

Notes

3

4
8

3
4

4
8

9

Total 
FY22 
£m

908.3 
(329.5)

578.8 

(349.5)
(15.0)

214.3 

263.0 
–

263.0

(33.7)
(15.0)

214.3 

(33.1)

181.2 

Total
FY211 
£m

773.0 
(302.5)

470.5 

(359.2)
(41.6)

69.7 

222.9 
(80.5)

142.4 

(31.1)
(41.6)

69.7 

(35.0)

34.7

Notes 

FY22 

FY211

10

10

10

10

10

10

18.1p

18.1p

18.1p

18.1p

3.5p 

3.5p 

11.5p 

11.5p

 17.4p 

 17.4p 

 14.4p 

 14.4p 

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based 

software. This resulted in £nil impact on cash. See note 2.14 for further details. 

2.   Finance expense includes non-cash interest on preference shares of £nil (FY21: £28.5m) and on 28 January 2021 all preference shares were redeemed in full.

3.  Adjusted earnings per share is calculated on adjusted profit after tax, being profit after tax before exceptional items.

4.  Underlying earnings per share is calculated as earnings before exceptional items, preference share interest and prior year tax adjustments.

The results for the years presented above are derived from continuing operations and are entirely attributable to the owners of the 
Parent Company.

DR. MARTENS PLC  ANNUAL REPORT 2022

177

FINANCIAL STATEMENTSConsolidated Statement of Comprehensive Income
for the year ended 31 March 2022

Profit for the year

Other comprehensive income/(expense)

Items that may subsequently be reclassified to profit or loss

Currency translation differences
Cash flow hedges

Notes

Total 
FY22 
£m

 181.2 

 4.3 
–

 4.3 

Total
FY211 
£m

34.7

(7.4)
(1.6)

(9.0)

Total comprehensive income for the year

 185.5 

 25.7

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

178

DR. MARTENS PLC  ANNUAL REPORT 2022

Consolidated Balance Sheet
for the year ended 31 March 2022

Non-current assets

Intangible assets

Property, plant and equipment
Right-of-use assets

Deferred tax assets
Pension fund surplus

Current assets
Inventories
Trade and other receivables
Income tax assets
Derivatives and other financial assets
Cash and cash equivalents

Total assets

Current liabilities
Trade and other payables
Borrowings – Lease liabilities
Derivatives and other financial liabilities
Income tax payable

Non-current liabilities
Borrowings – Bank2
Borrowings – Lease liabilities
Provisions 

Total liabilities

Net assets

Equity attributable to the owners of the Parent
Share capital
Hedging reserve
Capital reserve – own shares
Capital redemption reserve
Merger reserve
Non-UK translation reserve 
Retained earnings

Total equity

Notes

12

13
13

22
29

14
15

20
16

17
18
20

18
18
19

23
24
24
24
24
24
24

Total
FY22
£m

 262.1 

 38.3 
 105.5 

 9.6 
–

Total
FY211 
£m

 259.6 

 32.6 
 77.4 

 7.4 
–

 415.5 

 377.0 

 123.0 
 85.6 
 6.1 
 0.9 
 228.0 

 443.6 

 859.1 

(134.7)
(19.8)
(0.5)
–

(155.0)

(280.9)
(93.1)
(1.9)

(375.9)

 101.5 
 59.4 
–
 0.3 
 113.6 

 274.8 

 651.8 

(133.0)
(18.2)
–
(1.1)

(152.3)

(281.6)
(66.6)
(1.6)

(349.8)

(530.9)

(502.1)

 328.2 

 149.7 

 10.0 
(0.1)
–
–
(1,400.0)
 7.0 
 1,711.3 

 10.0 
(0.1)
–
–
(1,400.0)
 2.7 
 1,537.1 

 328.2 

 149.7 

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details. 

2.  Included in bank debt is £4.7m (FY21: £5.9m) of unamortised bank fees. 

The notes on pages 183 to 223 are an integral part of these financial statements. 
The financial statements were approved and authorised by the Board of Directors and signed on its behalf by:

KENNY WILSON 
CHIEF EXECUTIVE OFFICER 
31 May 2022 

JON MORTIMORE 
CHIEF FINANCIAL OFFICER 
31 May 2022

DR. MARTENS PLC  ANNUAL REPORT 2022

179

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity
for the year ended 31 March 2022

At 1 April 2020

Comprehensive income

Profit for the year1
Other comprehensive expense

Total comprehensive income for the year1

Own shares and other equity 
transactions

Share issues during the period 

Own shares sold in the year

Shares issued

Share for share exchange 

Capital reduction 

Capital redemption reserve distributions 
Share-based payments

At 31 March 20211

Comprehensive income

Profit for the year 
Other comprehensive income

Total comprehensive income for the year

Dividends paid

Shares issued
Share-based payments

At 31 March 2022

Share 
capital 
£m

Hedging 
reserve 
£m

Notes

–

–
–

–

–

–

–

–

1,400.0 

(1,390.0)

–
–

1.5 

–
(1.6)

(1.6)

–

–

–

–

–

–

–
–

 10.0 

(0.1)

–
–

–

–

–
–

–
–

–

–

–
–

 10.0 

(0.1)

23

23

23

23
26

11

23
26

00

Capital 
reserve 
– own 
shares 
£m

–

–
–

–

(0.9)

 0.3 

 0.6 

–

–

–

–
–

–

–
–

–

–

–
–

–

Capital 
redemption 
reserve 
£m

(165.8)

–
–

–

–

–

–

–

–

–

 165.8 
–

–

–
–

–

–

–
–

–

Merger 
reserve 
£m

Non-UK 
translation 
reserve 
£m

Retained
earnings1,2

£m

Total
equity1 
£m

–

–
–

–

–

–

–

–

(1,400.0)

–

–
–

 10.1 

 224.7 

 70.5 

–
(7.4)

(7.4)

–

–

–

–

–

–

–
–

 34.7 
–

 34.7 

 1.2 

 3.6 

 34.7 
(9.0)

 25.7 

 0.3 

 3.9 

 37.2 

 37.8 

–

–

 1,390.0 

(165.8)
 11.5 

–

–

–

–
 11.5 

(1,400.0)

 2.7 

 1,537.1 

 149.7 

–
–

–

–

–
–

–
 4.3 

 4.3 

–

–
–

 181.2 
–

 181.2 
 4.3 

 181.2 

 185.5 

(12.2)

(12.2)

–
 5.2 

–
 5.2 

(1,400.0)

 7.0 

 1,711.3 

 328.2

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details. 

2.  Included within retained earnings Dr. Martens plc (the Company) has distributable reserves of £1,389.8m (FY21: £1,385.0m). 

The notes on pages 183 to 223 are an integral part of these financial statements.

180

DR. MARTENS PLC  ANNUAL REPORT 2022

Consolidated Statement of Cash Flows
for the year ended 31 March 2022

Profit after taxation

Add back: income tax expense

Add back: finance expense

Add back: depreciation and amortisation

Add back: net foreign exchange rate gains

Add back: share-based payments
Add back: restricted cash

Increase in inventories

(Increase)/decrease in trade and other receivables
(Decrease)/increase in trade and other payables

Change in working capital

Cash flows from operating activities

Cash generated from operations
Taxation paid

Cash generated from operating activities

Cash flows from investing activities

Additions to intangible assets
Additions to property, plant and equipment

Cash used in investing activities

Cash flows from financing activities

Finance expense2

Payment of lease liabilities

Dividends paid

Proceeds from new bank borrowings

Net bank borrowings and facility repayments

Preference share repayments
Sale of shares from EBT

Cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year
Effect of exchange on cash held

Cash and cash equivalents at end of year

Notes

25,26

12
13

28

11

18

18

18

Total  
FY22  
£m

181.2 

33.1 

15.0 

36.9 

(3.2)

5.2 
–

(18.3)

(23.3)
(1.0)

(42.6)

225.6 
(41.2)

 184.4 

(9.5)
(15.5)

(25.0)

(10.8)

(24.0)

(12.2)

–

–

–
–

(47.0)

 112.4 

 113.6 
 2.0 

16

 228.0 

Total 
FY211 
£m

34.7 

35.0 

41.6 

 34.9 

(3.8)

11.5 
4.2 

(18.1)

0.8 
51.2 

33.9 

192.0 
(33.1)

158.9 

(6.9)
(10.4)

(17.3)

(12.8)

(23.8)

–

 300.0 

(92.7)

(341.4)
 37.8 

(132.9)

 8.7 

 117.2 
(12.3)

 113.6

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based 

software. This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Included in finance expense in FY21 are fees paid of £5.4m in relation to the new financing arrangements of £300.0m.

The notes on pages 183 to 223 are an integral part of these financial statements. 

DR. MARTENS PLC  ANNUAL REPORT 2022

181

FINANCIAL STATEMENTSConsolidated Non-GAAP Statement of Cash Flows
for the year ended 31 March 2022

EBITDA2

Change in net working capital

Share-based payments
Capital expenditure

Operating cash flow2

Net interest paid

Payment of lease liabilities
Taxation

Free cash flow2 before exceptional items

Proceeds from new bank borrowings

Exceptional items3

Preference shares redemption

Net bank borrowings and facility repayments
Dividends paid

Net cash flow

Opening cash
Net cash foreign exchange

Closing cash

Notes

 Total 
 FY22 
 £m 

 Total 
FY211
 £m 

3

 263.0 

 222.9 

(35.1)

 5.2 
(25.0)

 208.1 

(10.8)

(24.0)
(41.2)

 132.1 

–

(7.5)

–

–
(12.2)

 112.4 

 113.6 
 2.0 

 228.0 

 27.8 

 0.7 
(17.3)

 234.1 

(7.4)

(23.8)
(33.1)

 169.8 

 300.0 

(27.0)

(341.4)

(92.7)
–

 8.7 

 117.2 
(12.3)

 113.6

28

18

4

18

18
11

16

16

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Alternative Performance Measures as defined in the Glossary on pages 247 and 248.

3.  All exceptional items paid were in relation to the IPO and refinancing event.

182

DR. MARTENS PLC  ANNUAL REPORT 2022

Notes to the Consolidated Financial Statements
for the year ended 31 March 2022

1. General information
Dr. Martens plc (the ‘Company’) is a public company incorporated in England and Wales under the Companies Act 2006. The 
Company’s registered office is: 28 Jamestown Road, Camden, London NW1 7BY. The principal activity of the Company and its 
subsidiaries (together referred to as the ‘Group’) is the design, development, procurement, marketing, selling and distribution  
of footwear, under the Dr. Martens brand. 

2. Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below. The policies have been 
consistently applied to the periods presented, unless otherwise stated. Amounts are presented in GBP and to the nearest million 
pounds (to one decimal place) unless otherwise noted.

2.1 Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with UK-adopted international accounting 
standards. The Group’s consolidated financial statements have been prepared on a going concern basis under the historical cost 
convention, except for derivative financial instruments and pension scheme assets that have been measured at fair value. 

Certain amounts in the Statement of Profit or Loss and the Balance Sheet have been grouped together for clarity, with their 
breakdown being shown in the notes to the financial statements. The distinction presented in the Balance Sheet between current 
and non-current entries has been made on the basis of whether the assets and liabilities fall due within one year or more.

The Group reviewed its key metrics during the year and determined that operating profit did not meet the definition of a key metric 
and references to this have been removed from the financial statements.

In preparing the Consolidated Financial Statements management has considered the impact of climate change, particularly in the 
context of the financial statements as a whole, in addition to disclosures included in the Strategic Report this year. This included an 
assessment of the impact on the carrying value of non-current assets and the impact on forecasts used in the impairment review 
and the assessments of going concern and longer-term viability. These considerations did not have a material impact on the 
financial reporting judgements and estimates, consistent with the assessment that climate change is an emerging risk and not 
expected to have a significant impact on the Group’s going concern assessment to 30 September 2023 nor the viability of the Group 
over the next three years.

2.2 Basis of consolidation 
The consolidated financial statements comprise the financial statements of the Company and its subsidiaries as at 31 March 2022 
and 31 March 2021. Control is achieved when the Group has rights to variable returns from its involvement with the investee and the 
ability to use its power over the investee to affect the amount of the investor’s returns. Specifically, the Group controls an investee if, 
and only if, the Group has:

•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);

•  exposure, or rights, to variable returns from its involvement with the investee; and

•  the ability to use its power over the investee to affect its returns.

Generally, there is a presumption that a majority of voting rights results in control. To support this presumption and when the  
Group has less than a majority of the voting or similar rights of an investee, the Group considers all relevant facts and circumstances 
in assessing whether it has power over an investee, including:

•  the contractual arrangement(s) with the other vote holders of the investee;

•  rights arising from other contractual arrangements; and

•  the Group’s voting rights and potential voting rights.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or 
more of the three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and 
ceases when the Group loses control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed 
of during the year are included in the consolidated financial statements from the date the Group gains control until the date the 
Group ceases to control the subsidiary.

Profit or Loss and each component of Other Comprehensive Income are attributed to the equity holders of the parent of the Group 
and to the non-controlling interests, even if this results in the non-controlling interests having a deficit balance. When necessary, 
adjustments are made to the financial statements of subsidiaries to bring their accounting policies in line with the Group’s 
accounting policies. All intra-group assets and liabilities, equity, income, expenses and cash flows relating to transactions between 
members of the Group are eliminated in full on consolidation.

DR. MARTENS PLC  ANNUAL REPORT 2022

183

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

2. Accounting policies continued
2.2 Basis of consolidation continued
A change in the ownership interest of a subsidiary, without a loss of control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling  
interest and other components of equity, while any resultant gain or loss is recognised in profit or loss. Any investment retained  
is recognised at fair value.

In the prior year, the Company acquired the entire shareholding of Doc Topco Limited by way of a share for share exchange. The 
insertion of the Company on top of the existing Doc Topco Limited group does not constitute a business combination under IFRS 3 
‘Business Combinations’ and instead has been accounted for as a common control transaction. Merger accounting has been used  
to account for this transaction.

2.3 Adoption of new and revised standards 
The Group has applied the following standards, amendments and interpretations for the first time for the annual reporting period 
commencing 1 April 2021:

•  Interest Rate Benchmark Reform – Phase 2 (Amendments to IFRS 9, IAS 39 and IFRS 7).

•  Amendments to IFRS 16 Leasing – Covid-19 related rent concessions.

•  An IFRS Interpretations Committee (IFRIC) agenda decision from March 2021 clarifying how configuration or customisation costs 

in a cloud computing arrangement (Software-as-a-Service (SaaS)), should be accounted for.

For information on the restatement as a result of the IFRIC agenda decision from March 2021 refer to note 2.14. The other 
amendments listed above did not have any impact on the amounts recognised in prior periods and are not expected to significantly 
affect the current or future periods.

New standards and interpretations not yet applied
At the date of authorisation of these financial statements, there were no standards and interpretations relevant to the Group that 
are in issue but not yet effective. Other standards and interpretations or amendments thereto which have been issued, but are not 
yet effective, are not expected to have a material impact on the Group’s consolidated financial statements. 

2.4 Non-UK currency
The consolidated financial statements are presented in GBP, which is the Group’s functional and presentational currency. The Group 
includes non-UK entities whose functional currencies are not Sterling. On consolidation, the assets and liabilities of the Group 
entities that have a functional currency different from the presentation currency are translated into GBP at the closing rate at the 
date of that Balance Sheet. Income and expenses for each Statement of Profit or Loss are translated at average exchange rates for 
the period. Exchange differences are recognised in other comprehensive income.

The functional currency of each company in the Group is that of the primary economic environment in which the entity operates. 
Monetary assets and liabilities denominated in non-UK currencies are translated into GBP at the rates of exchange ruling at the 
period end. Transactions in non-UK currencies are recorded at the rate ruling at the date of the transaction. All differences are taken 
to the Statement of Comprehensive Income. 

2.5 Going concern
The financial statements have been prepared on a going concern basis. The Directors’ assessment is based on detailed trading and 
cash flow forecasts, including forecast liquidity and covenant compliance. The period of management’s assessment is from the date 
of the signing of the financial statements to 30 September 2023 and the going concern basis is dependent on the Group maintaining 
adequate levels of resources to operate during the period.

The Directors also considered the Group’s funding arrangements at 31 March 2022 with cash of £228.0m, term loan of £285.6m as 
well as available undrawn facilities of £189.5m. A bullet debt repayment of the term loan of £285.6m not due until February 2026. 

The year saw a slow recovery from Covid-19 as demand rebounded in our core markets as they emerged from lockdowns and 
restrictions and as we begin to learn to live with Covid-19. Despite a wide variety of localised restrictions negatively impacting 
trading on a country by country basis, a recovery trajectory has been clear. The principal impact of Covid in the year was on supply 
and specifically on manufacturing (as experienced with three factories being closed for circa three months in south Vietnam during 
summer 2021) and significantly extended lead times from factory to our DCs, particularly lead times to USA nearly doubling to 
90-95 days. More recently we have seen a slow improvement in lead times and, coupled with a high vaccination rate across our 
factories, we anticipate it unlikely we will experience a repeat of FY22 country-wide lockdown. Continued recovery is reliant upon 
economies normalising, following vaccination success in our core markets and learning to live with Covid-19. 

The Directors prepare their detailed forecasts and plans for the assessment period taking into account their experiences of trading 
through the financial year to March 2022, including the impact of Covid-19 on profitability, cash flow and covenant compliance. 

184

DR. MARTENS PLC  ANNUAL REPORT 2022

2. Accounting policies continued
2.5 Going concern continued
The Directors remain vigilant and continue to monitor the effects of Covid-19 and supply chain challenges in all our core markets 
(across ecommerce, retail and wholesale channels) and economic and political instability and will react appropriately to further 
developments and associated risks. Trading in the year also identified that payments from wholesale customers remained strong 
throughout with no material increase in bad debts from pre Covid-19 trading. 

As part of the going concern assessment, management have modelled and the Directors have reviewed a base case and a severe but 
plausible downside scenario described in the Viability Statement set out on pages 104 and 105 with no planned cost or working 
capital mitigation (including the payment of dividends). 

The base case assumes the Group continues to trade with no restrictions in core markets and trade continues to build in line with 
the DOCS growth strategy.

Given the backdrop of continued global economic uncertainty the current geopolitical landscape and increasing inflation, the risks for 
modelling purposes in the severe but plausible downside scenario included a large website down during our peak period, factory 
closures for 3 months in one key production geographic and unexpected increases in costs and inflation arising from global events. 
These risks will impact on the revenue and cost growth assumptions in the base case and have been sensitised downward to model the 
severe but plausible downside scenario with no planned cost or working capital mitigation actions (including the dividend payments). 
The impact was represented by revenue growth being 33pts lower than the base case across all channels and geographies. 

In the severe but plausible scenario modelled the Group continues to have satisfactory liquidity headroom but required remediation 
of the covenant headroom throughout the period under review. However, should this extreme downside scenario occur then 
mitigating actions could be taken including, (but not limited to) cancellation of pay awards, reduction in planned marketing spend, 
potential extension of payment terms with factories, reducing purchases in line with reduced sales, and delay/cancellation of IT 
related capex and reduced future dividend payments. In addition, if inflation expectations are high, we expect to increase prices to 
offset higher input costs. A more extreme downside scenario is not considered plausible.

To date we have had minimal experience of bad debts or lower margin. Whilst we have experienced manufacturing constraints 
through summer 2021 (with 3 factories in south Vietnam closed for 3 months) and extended lead times for logistics from Asia to 
USA, our plans assume the extended lead times are broadly maintained until H2 (when they slowly improve) with factories more 
likely to not experience country-wide, long-term lockdowns, but due to high vaccination status, more likely periods of sub optimal 
operations/closures for a few days with positive tests isolated but broadly continued operations. 

In addition, a reverse stress test has been modelled to determine what could break covenant compliance estimates and liquidity 
before any mitigating actions. To model these reverse stress tests the impact on revenue of zero covenant headroom and zero 
liquidity was calculated at the end of FY23. Under the covenant breach test it is concluded that the business could weather extreme 
growth reductions against the base case without mitigation, -38pts of revenue growth in FY23 before covenants are breached. 
Similarly, the business would have to experience -65pts revenue growth reduction in FY23 before zero cash headroom is reached, 
which would be below our pre-Covid-19 numbers (FY20). Under both tests modelled, there were no mitigating actions (including 
dividend payments) modelled and the resulting revenues calculated and likelihood of occurring have been considered. The Directors 
have assessed the likelihood of occurrence to be remote. 

The Directors will continue to monitor the effects of Covid-19 and inflation on our Group and the economies of the countries the 
Group operates and plan to maintain maximum flexibility to react on a market by market basis, taking into consideration the various 
national and local government regulations and policies as events unfold. 

In adopting the going concern basis for preparing the financial statements, the Directors have considered the business activities  
as well as the principal risks and uncertainties faced by the business. Based on the Group’s trading and cash flow forecasts, the 
Directors are satisfied that the Group will maintain an adequate level of resources to be able to continue to operate during the 
period under review. 

2.6 Share Incentive Plan (SIP) Trusts
The Group operates two SIP Trusts for the benefit of its employees. Under accounting standard IFRS 10 Consolidated Financial 
Statements, control for accounting purposes has a different test threshold than under a legal basis and as a result the Group’s  
SIP Trusts are deemed to be under the control of Dr. Martens plc.

The Trust deed for the Dr. Martens PLC UK Share Incentive Plan Trust was adopted by the Board on 10 September 2021.  
The Trust deed for the Dr. Martens PLC International Share Incentive Plan Trust was adopted by the Board on 10 September 2021.

2.7 Employee Benefit Trust (EBT)
Under accounting standard IFRS 10 Consolidated Financial Statements, control for accounting purposes has a different test 
threshold than under a legal basis. The Group operated an EBT for the benefit of its employees in the prior year. The Trust was 
dissolved on 1 July 2021. 

DR. MARTENS PLC  ANNUAL REPORT 2022

185

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

2. Accounting policies continued
2.8 Revenue
The Group’s revenue arises from the sale of products to customers. Contracts with customers generally have one performance 
obligation. The Group has concluded that the revenue from the sale of products should be recognised at a point in time when 
control of the goods is transferred to the customer, which is dependent on the revenue channel. Revenue is recognised at the 
invoiced price less any associated discounts.

Control is passed to the customer on the following basis under each of the revenue channels as follows:

•  ecommerce channel: upon receipt of the goods by the customer;

•  retail channel: upon completion of the transaction; and

•  wholesale channel: upon delivery of the goods or upon dispatch to the customer if the customer takes responsibility for delivery. 

The payment terms across each of these revenue channels varies. The payments for retail are received at the transfer of control. 
Ecommerce payments are mainly received in advance of transfer of control by less than one week as there is a timing difference 
between receipt of cash on order and receipt of goods by the customer. Wholesale customers pay on terms generally between  
30 and 60 days.

Provisions for returned goods are calculated based on future expected levels of returns for each channel, assessed across a  
variety of factors such as historical trends, economic factors and other measures. The Group performed the five-step model on  
each of these elements, identifying the contracts, the performance obligations and the transaction price and then allocating this  
to determine the timing of revenue recognition. The revenue channels that have been separately assessed are as follows:

•  retail revenue;

•  ecommerce revenue, including delivery charge income; and

•  wholesale revenue.

Some contracts for the sale of goods provide customers with a right of return and rebates. Under IFRS 15, this gives rise to  
variable consideration.

Rights of return
When a contract provides a customer with a right of return, under IFRS 15, the consideration is variable because the contract allows 
the customer to return the product. The Group uses the expected value method to estimate the goods that will be returned and 
recognise a refund liability and an asset for the goods to be recovered. Prior to FY22 the refund liability was netted against trade 
debtors due to its immaterial nature. This is now presented within accruals in line with IFRS 15.

Rebates 
Under IFRS 15, rebates give rise to variable consideration. To estimate this the Group applies the ‘most likely amount’ method. 

2.9 Government grants
Government grants are recognised where there is reasonable assurance that the grant will be received, and all attached conditions 
will be complied with. When the grant relates to an expense item, it is recognised as an expense on a systematic basis over the 
periods of the related costs and for which it is intended to compensate. When the grant relates to an asset, it is recognised as 
income in equal amounts over the expected useful life of the related asset.

During the year, the Group received government grants of £nil (2021: £1.9m) of which £nil (2021: £nil) related to the UK. In the prior year, 
the Group received and subsequently repaid the UK furlough monies of £1.3m. The repayment is presented net of the grants received.

2.10 Finance expenses
Finance expenses consist of interest payable on various forms of debt and are recognised in the Statement of Profit or Loss under 
the effective interest rate method.

2.11 Exceptional items
Exceptional items consist of material non-recurring items and items arising outside of the normal trading of the Group. 

186

DR. MARTENS PLC  ANNUAL REPORT 2022

2. Accounting policies continued
2.12 Taxation
The tax expense represents the sum of the tax currently payable and deferred tax movement recognised. The tax currently payable 
is based on taxable profit. Taxable profit differs from net profit as reported in the Statement of Profit or Loss because it excludes 
items of income or expense that are taxable or deductible in other periods and it further excludes items that are never taxable or 
deductible. The Group’s liability for current tax is calculated by using tax rates that have been enacted or substantively enacted by 
the end of each reporting period.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amount of assets and liabilities  
in the historical financial information and the corresponding tax bases used in the computation of taxable profit and is accounted  
for using the Balance Sheet liability method. Deferred tax liabilities are recognised for all taxable temporary differences and 
deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which deductible 
temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill 
or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction which affects 
neither the taxable profit nor the accounting profit. Deferred tax liabilities are recognised for taxable temporary differences arising 
in investments in subsidiaries except where the Group is able to control the reversal of the temporary difference and it is probable 
that the temporary difference will not reverse in the foreseeable future. The carrying amount of deferred tax assets is reviewed at 
the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be 
available to allow all or part of the asset to be recovered. 

Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is realised, or the liability is 
settled. Deferred tax is charged or credited in the Statement of Profit or Loss, except when it relates to items credited or charged 
directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when there 
is a legally enforceable right to set off current tax assets against current tax liabilities and when they relate to income taxes levied 
by the same taxation authority, and the Group intends to settle its current tax assets and liabilities on a net basis.

2.13 Dividends 
Final dividends are recorded in the financial statements in the period in which they are approved by the Company’s shareholders. 
Interim dividends are recorded in the period in which they are approved and paid.

2.14 Intangible assets
Goodwill
Business combinations are accounted for by applying the acquisition method. Goodwill acquired represents the excess of the fair 
value of the consideration over the fair value of the identifiable net assets acquired.

After initial recognition, positive goodwill is measured at cost less any accumulated impairment losses. At the date of acquisition, the 
goodwill is allocated to cash generating units, usually at business segment level or statutory company level as the case may be, for the 
purpose of impairment testing and is tested at least annually for impairment. If any such indication exists, the assets’ recoverable 
amount is estimated. For goodwill, the recoverable amount is estimated at each year-end date and whenever there is an indication of 
impairment. On subsequent disposal or termination of a business acquired, the profit or loss on termination is calculated after charging 
the carrying value of any related goodwill. Negative goodwill is recognised directly in the Statement of Profit or Loss.

Software
Software is carried at cost less accumulated amortisation and any provision for impairment. Cost includes the original purchase 
price of the asset and the development costs incurred attributable to bringing the asset to its working condition for intended use. 
Additional costs in relation to the software are capitalised only so far as they fulfil the criteria of being separable intangible assets. 
These assets are considered to have finite useful lives and are amortised on a straight-line basis over the expected useful economic 
life of each of the assets, which is considered to be three to seven years. The carrying value of intangible assets is reviewed for 
impairment whenever events or changes in circumstances indicate the carrying value may not be recoverable.

Change in accounting policy – intangible assets
In March 2021 the IFRS Interpretations Committee (IFRIC) announced an agenda decision on configuration and customisation  
costs in a cloud computing arrangement and as a result the Group has changed its accounting policy relating to software intangible 
assets. Specifically, this relates to where a cloud computing arrangement represents access to software as a service (SaaS). 
Historically, the Group has capitalised all customisation and configuration costs relating to SaaS arrangements. In line with the  
new guidance, where a SaaS arrangement is present, configuration and customisation costs will only be capitalised if they meet 
recognition criteria for intangible assets separately. If they do not, and they are distinct from the SaaS (typically provided by a third 
party), these costs are expensed as incurred. If they are not distinct from the SaaS (typically provided by the software provider), 
these are recognised as prepayments and expensed over the SaaS contract. 

This change in accounting policy resulted in reductions to intangible assets of £1.5m and £1.2m as at 31 March 2022 and 2021 
respectively and an increase in operating expenses of £0.7m and £1.3m in those respective years. The tables on the following page 
show the impact of this change. Relevant comparatives in the financial statements and notes to the financial statements have also 
been restated. This change in accounting policy had £nil impact on cash.

The change in accounting policy had no impact on the opening balance sheet as at 1 April 2020, and as such no opening balance 
sheet has been presented.

DR. MARTENS PLC  ANNUAL REPORT 2022

187

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

2. Accounting policies continued
2.14 Intangible assets continued
Impact on Consolidated Statement of Profit or Loss of restatement

Revenue
Cost of sales

Gross profit

Selling and administrative expenses
Finance expense

Profit before tax

EBITDA
Exceptional items

EBITDA (post exceptional items)

Depreciation, amortisation and foreign exchange (losses)/gains
Finance expense

Profit before tax

Tax expense

Profit for the year

Impact on Earnings Per Share

Earnings per share

Basic
Diluted

Adjusted earnings per share

Basic
Diluted

Underlying earnings per share

Basic

Diluted

Change in 
accounting 
policy
 £m 

 FY21  
£m 

 FY21 
(restated) 
 £m 

 773.0 
(302.5)

 470.5 

(358.0)
(41.6)

 70.9 

 224.2 
(80.5)

 143.7 

(31.2)
(41.6)

 70.9 

(35.2)

 35.7 

 FY21 

 3.6p 
 3.6p 

–
–

–

(1.2)
–

(1.2)

(1.3)
–

(1.3)

 0.1 
–

(1.2)

 0.2 

(1.0)

 773.0 
(302.5)

 470.5 

(359.2)
(41.6)

 69.7 

 222.9 
(80.5)

 142.4 

(31.1)
(41.6)

 69.7 

(35.0)

 34.7

 Change in 
accounting 
policy 

 FY21 
(restated) 

(0.1p)
(0.1p)

 3.5p 
 3.5p 

 11.6p 
 11.6p 

(0.1p)
(0.1p)

 11.5p 
 11.5p 

 14.5p 

 14.5p 

(0.1p)

(0.1p)

 14.4p 

 14.4p

188

DR. MARTENS PLC  ANNUAL REPORT 2022

2. Accounting policies continued
2.14 Intangible assets continued
Impact on Consolidated Balance Sheet of restatement

Non-current assets

Intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax assets
Pension fund surplus

Current assets

Inventories

Trade and other receivables

Income tax assets

Derivatives and other financial assets
Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Borrowings – Bank

Borrowings – Lease liabilities

Provisions

Derivatives and other financial liabilities
Income tax payable

Non-current liabilities

Trade and other payables

Borrowings – Bank

Borrowings – Redeemable preference shares

Borrowings – Lease liabilities
Provisions 

Total liabilities

Net assets

Equity attributable to the owners of the Parent

Share capital

Hedging reserve

Capital reserve – own shares

Capital redemption reserve

Merger reserve

Non-UK translation reserve 
Retained earnings

Total equity

 Change in 
accounting 
policy 
 £m 

 FY21  
£m 

 FY21 
(restated) 
 £m 

 260.8 

(1.2)

 259.6 

 32.6 

 77.4 

 7.2 
–

 378.0 

 101.5 

 59.4 

–

 0.3 
 113.6 

 274.8 

–

–

 0.2 
–

(1.0)

–

–

–

–
–

–

 32.6 

 77.4 

 7.4 
–

 377.0 

 101.5 

 59.4 

–

 0.3 
 113.6 

 274.8 

 652.8 

(1.0)

 651.8 

(133.0)

–

(18.2)

–

–
(1.1)

(152.3)

–

(281.6)

–

(66.6)
(1.6)

(349.8)

(502.1)

–

–

–

–

–
–

–

–

–

–

–
–

–

–

(133.0)

–

(18.2)

–

–
(1.1)

(152.3)

–

(281.6)

–

(66.6)
(1.6)

(349.8)

(502.1)

 150.7 

(1.0)

 149.7 

 10.0 

(0.1)

–

–

(1,400.0)

 2.7 
 1,538.1 

 150.7 

–

–

–

–

–

–
(1.0)

(1.0)

 10.0 

(0.1)

–

–

(1,400.0)

 2.7 
 1,537.1 

 149.7

DR. MARTENS PLC  ANNUAL REPORT 2022

189

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

2. Accounting policies continued
2.14 Intangible assets continued
Impact on Consolidated Statement of Cash Flows of restatement

Cash generated from operating activities

Cash used in investing activities

Cash used in financing activities

 Change in 
accounting 
policy 
 £m 

(1.3)

 1.3 

–

 FY21  
£m 

 160.2 

(18.6)

(132.9)

 FY21 
(restated) 
 £m 

 158.9 

(17.3)

(132.9)

2.15 Property, plant and equipment
Property, plant and equipment is carried at cost less accumulated depreciation and provision for impairment. Depreciation is 
calculated to write down the cost of the assets less estimated residual value over its expected useful life as follows:

•  Freehold properties 

2% straight line method.

•  Leasehold land and buildings 

2% straight line method or over the life of the lease.

•  Plant and machinery 

15% straight line method.

•  Office and computer equipment 

20% and 33% straight line method.

Any gain or loss arising on the derecognition of the asset (calculated as the difference between the net disposal proceeds and the 
carrying amount of the asset) is included in the Statement of Profit or Loss in the period that the asset is derecognised.

2.16 Impairment
The carrying amounts of the Group’s assets are reviewed at each year-end date to determine whether there is any indication of 
impairment. If any such indication exists, the assets’ recoverable amount is estimated. For goodwill and intangible assets that have 
an indefinite useful life and intangible assets that are not yet available for use, the recoverable amount is estimated at each 
year-end date and whenever there is an indication of impairment. An impairment loss is recognised whenever the carrying amount 
of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses are recognised in the Statement of Profit 
or Loss in those expense categories consistent with the function of the impaired asset.

2.17 Lease accounting
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the right to 
control the use of an identified asset for a period of time in exchange for consideration.

Group as a lessee
The Group applies a single recognition and measurement approach for all leases, except for short-term leases and leases of 
low-value assets. As part of the measurement approach the discount rate applied varies by both property type and geography. The 
Group recognises lease liabilities to make lease payments and right-of-use assets representing the right to use the underlying assets.

i) Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the lease (i.e. the date the underlying asset is available for 
use). Right-of-use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for any 
remeasurement of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognised, initial direct costs 
incurred, and lease payments made at or before the commencement date less any lease incentives received. Right-of-use assets  
are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful lives of the assets, as follows:

•  Leasehold buildings – 3 to 15 years

If ownership of the leased asset transfers to the Group at the end of the lease term or the cost reflects the exercise of a purchase 
option, depreciation is calculated using the estimated useful life of the asset. The right-of-use assets are also subject to impairment. 
Refer to the accounting policies in the Impairment of non-financial assets section.

190

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
2. Accounting policies continued
2.17 Lease accounting continued
ii) Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments  
to be made over the lease term. The lease payments include fixed payments (including in substance fixed payments) less any lease 
incentives receivable, variable lease payments that depend on an index or a rate, and amounts expected to be paid under residual 
value guarantees. The lease payments also include the exercise price of a purchase option reasonably certain to be exercised by the 
Group and payments of penalties for terminating the lease, if the lease term reflects the Group exercising the option to terminate.

Variable lease payments that do not depend on an index or a rate are recognised as expenses (unless they are incurred to produce 
inventories) in the period in which the event or condition that triggers the payment occurs. 

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease commencement date 
because the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease 
liabilities is increased to reflect the interest charge and reduced for the lease payments made. In addition, the carrying amount of 
lease liabilities is remeasured if there is a modification, a change in the lease term, a change in the lease payments (e.g. changes to 
future payments resulting from a change in an index or rate used to determine such lease payments) or a change in the assessment 
of an option to purchase the underlying asset.

The Group’s lease liabilities are included in interest-bearing loans and borrowings (note 18).

iii) Short-term leases and leases of low-value assets
The Group applies the short-term lease recognition exemption to its short-term leases of machinery and equipment (i.e. those leases 
that have a lease term of 12 months or less from the commencement date and do not contain a purchase option). It also applies the 
lease of low-value assets recognition exemption to leases of office equipment that are considered to be low value. Lease payments 
on short-term leases and leases of low-value assets are recognised as an expense on a straight-line basis over the lease term.

iv) Covid-19-related rent concessions
On 28 May 2020, the IASB issued Covid-19-Related Rent Concessions – Amendment to IFRS 16 Leases. The amendments provide an 
optional relief to lessees from applying IFRS 16 guidance on lease modification accounting for rent concessions arising as a direct 
consequence of the Covid-19 pandemic. The Group has elected to apply the practical expedient which allows for any qualifying 
change in lease payments resulting from the Covid-19-related rent concession to be treated the same way it would account for the 
change under IFRS 16 if the change were not a lease modification. During the year ended 31 March 2022, the Group received £nil 
(2021: £0.7m) of rent concessions from landlords, which have been offset against operating expenses. 

2.18 Inventories
Inventories are stated at the lower of cost and net realisable value. Inventories are valued at weighted average cost, including freight 
to warehouse and duty. Net realisable value is based on estimated selling price less any costs expected to be incurred to completion 
or disposal.

2.19 Financial instruments
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument  
of another entity.

Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported in the Consolidated Balance Sheet if there is a 
currently enforceable legal right to offset the recognised amounts and there is an intention to settle on a net basis, to realise the 
assets, and to settle the liabilities simultaneously.

2.20 Financial assets
Trade and other receivables
Trade receivables are classified under IFRS 9 and measured at amortised cost using the effective interest rate method. The Group 
recognises an allowance for expected credit losses (ECLs) for all debt instruments not held at FVPL. The most significant financial 
assets of the Group are its trade receivables, which are referred to as ‘customer and other receivables’. ECLs are based on the 
difference between the contractual cash flows due in accordance with the contract and all the cash flows that the Group expects  
to receive, discounted at an approximation of the original effective interest rate.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand deposits, and other short-term, highly liquid investments that are 
readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value. Cash and cash equivalents 
includes debit and credit card payments made by customers which are receivable from banks and cleared the bank.

DR. MARTENS PLC  ANNUAL REPORT 2022

191

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

2. Accounting policies continued
2.21 Financial liabilities
The Company classifies all of its non-derivative financial liabilities as liabilities at amortised cost.

Initial recognition
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. 
An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities. 
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issue costs. Details of the Group’s equity 
are included in note 23.

Derecognition
A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. When an existing 
financial liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability 
are substantially modified, such an exchange or modification is treated as the derecognition of the original liability and the 
recognition of a new liability. The difference in the respective carrying amounts is recognised in the Statement of Profit or Loss. 

Trade and other payables
Trade payables are obligations to pay for goods or services that have been acquired in the course of ordinary business from 
suppliers. Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented  
as non-current liabilities. Trade payables are recognised initially at fair value and subsequently held at amortised cost using the 
effective interest rate method.

2.22 Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred, and subsequently carried at amortised cost using 
the effective interest rate method so that any difference between the proceeds (net of transaction costs) and the redemption value 
is recognised in the Statement of Profit or Loss over the period of the borrowings. Details of the Group’s borrowings are included in 
note 18.

Borrowing costs
The Group expenses borrowing costs in the period the costs are incurred. Where borrowing costs are attributable to the acquisition, 
construction or production of a qualifying asset, such costs are capitalised as part of the specific asset and amortised over the 
estimated useful life of the asset. Details of the Group’s borrowings are included in note 18.

2.23 Pension arrangements
The Group provides pension benefits which include both defined benefit and defined contribution arrangements.

Defined contribution pension schemes
For defined contribution schemes the amount charged to the Statement of Profit or Loss represents the contributions payable to the 
plans in the accounting period. Differences between contributions payable in the period and contributions actually paid are shown as 
either accruals or prepayments in the Balance Sheet.

Defined benefit pension scheme
The Group operates a defined benefit pension scheme, which requires contributions to be made to separately administered funds for 
administration expenses. The Group did not make any contributions to the scheme in the year (FY21: £nil). The UK defined benefit 
scheme was closed to new members on 6 April 2002, from which time membership of a defined contribution plan was available. It 
was then closed to all future accrual for all existing members on 31 January 2006. No asset is recognised in the Balance Sheet in 
respect of defined benefit pension plans due to the uncertainty over future obligations. The defined benefit obligation is calculated 
annually by independent actuaries using the projected unit credit method. The present value of the defined benefit obligation is 
determined by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds that are 
denominated in the currency in which the benefits will be paid, and that have terms to maturity approximating to the terms of the 
related pension obligation. Past-service costs are recognised immediately in income. The net interest cost is calculated by applying 
the discount rate to the net balance of the defined benefit obligation and the fair value of plan assets. The net interest cost is limited 
by the asset ceiling. When occurring, this cost is included in employee benefit expense in the Statement of Profit or Loss. Actuarial 
gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to equity in 
other comprehensive income in the period in which they arise.

192

DR. MARTENS PLC  ANNUAL REPORT 2022

2. Accounting policies continued
2.24 Derivative financial instruments and hedging activities
The Group uses foreign exchange forward contracts to hedge its non-UK currency risks. Such derivative financial instruments are 
initially recognised at fair value on the date a derivative contract is entered into and are subsequently remeasured at fair value.  
The method of recognising the resulting gain or loss depends on whether the derivative is designated as a hedging instrument,  
and if so, the nature of the item being hedged.

Assets and liabilities held at fair value are categorised into levels that have been defined as follows:

•  quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1);

•  inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (that is, as 

prices) or indirectly (that is, derived from prices) (Level 2). The fair value of hedges are calculated using quoted prices in relevant 
exchanges at the end of the reporting period. Where such prices are not available, the Group uses valuation models to determine 
the fair values based on relevant factors, including trade price quotations, time value and volatility factors and dealer quotations 
for similar currencies traded in different markets and geographical areas, existing at the end of the reporting period; and inputs 
for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3).

Derivative financial instruments consist of foreign exchange forward contracts, which are categorised within Level 2. 

Trading derivatives are classified as a current asset or liability. The full fair value of derivatives which are not designated in a hedge 
accounting relationship are classified as a non–current asset or liability if the remaining maturity of the hedged item is more than  
12 months and as a current asset or liability if the maturity of the derivatives which are not designated in a hedge accounting 
relationship are less than 12 months.

2.25 Share-based payments
The Group provides benefits to employees in the form of share-based payment transactions, whereby employees render services  
as consideration in exchange for equity instruments (‘equity-settled transactions’).

The cost of equity-settled transactions is measured by reference to the fair value of the equity instruments at the date on which 
they are granted and is recognised as an expense over the vesting period, which ends on the date the relevant employee becomes 
fully entitled to the award. The fair value is calculated using an appropriate option pricing model and takes into account the impact 
of any market performance conditions. The impact of non-market performance conditions is not considered in determining the fair 
value at the date of grant. Vesting conditions which relate to non-market conditions are allowed for in the assumptions used for the 
number of options expected to vest. The level of vesting is reviewed at each balance sheet date and the charge adjusted to reflect 
actual and estimated levels of vesting. The cost of share-based payment transactions is recognised as an expense over the vesting 
period of the awards, with a corresponding increase in equity. Further details of share-based awards granted in the year can be 
found in notes 25 and 26.

2.26 Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, from the proceeds.

2.27 Capital reserve – own shares
Dr. Martens plc shares held by the Company’s two SIP Trusts are classified in shareholders’ equity as ‘Capital reserve – own shares’ 
and are recognised at cost. No gain or loss is recognised in the income statement on the purchase or sale of such shares.

2.28 Alternative Performance Measures (APMs)
Management exercises judgement in determining the adjustments to apply to IFRS measurements in order to derive suitable APMs. 
As set out on pages 247 and 248 of the Glossary, APMs are used as management believes these measures provide additional useful 
information on the underlying trends, performance and position of the Group. These measures are used for performance analysis. 
The APMs are not defined by IFRS and therefore may not be directly comparable with other companies’ APMs. These measures are 
not intended to be a substitute for, or superior to, IFRS measurements.

2.29 Significant judgements and estimates
The preparation of the Group’s financial statements in conforming with IFRS requires management to make judgements, estimates 
and assumptions that affect the application of policies and reported amounts in the financial statements. These judgements and 
estimates are based on management’s best knowledge of the relevant facts and circumstances. However, the nature of estimation 
means that actual outcomes could differ from those estimates. Information about such judgements and estimation is contained in 
the accounting policies and/or notes to the financial statements and the key areas are summarised below:

DR. MARTENS PLC  ANNUAL REPORT 2022

193

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

2. Accounting policies continued
2.29 Significant judgements and estimates continued
Key judgements
The following judgements have had the most significant effect on amounts recognised in the financial statements:

Provisions for expected credit losses of trade receivables
Expected credit losses are calculated based on a combination of factors, including the ageing of the receivable balances, historical 
experience of groupings of customer segments that have similar loss patterns, current credit status of the customer and forward-
looking information such as current economic conditions. 

Determining the lease term of contracts with renewal and termination options – Group as lessee
The Group determines the lease term as the non-cancellable term of the lease, together with any periods covered by an option to 
extend the lease if it is reasonably certain to be exercised, or any periods covered by an option to terminate the lease, if it is 
reasonably certain not to be exercised. 

The Group has several lease contracts that include extension and termination options. The Group applies judgement in evaluating 
whether it is reasonably certain whether or not to exercise the option to renew or terminate the lease. That is, it considers all 
relevant factors that create an economic incentive for it to exercise either the renewal or termination. After the commencement 
date, the Group reassesses the lease term if there is a significant event or change in circumstances that is within its control and 
affects its ability to exercise or not to exercise the option to renew or to terminate (e.g. construction of significant leasehold 
improvements or significant customisation to the leased asset).

The Group included the renewal period as part of the lease term for leases of plant and machinery with shorter non-cancellable 
periods (i.e. three to five years). The Group typically exercises its option to renew these leases because there will be a significant 
negative effect on production if a replacement asset is not readily available. The renewal periods for leases of leasehold property 
with longer non-cancellable periods (i.e. 10 to 15 years) are not included as part of the lease term as these are not reasonably certain 
to be exercised. Furthermore, the periods covered by termination options are included as part of the lease term only when they are 
reasonably certain not to be exercised.

Inventory provisions
Inventory provisioning requires significant judgement on which inventory lines should be classed as obsolete. Inventory age, historic 
sales patterns and trading forecasts are used when classifying inventory lines to be provided against.

Corporation tax
There is judgement involved in determining the Group’s corporation tax provision. The Group recognises liabilities for anticipated tax 
issues based on estimates of whether additional taxes will be due. Where the final tax outcome of these matters is different from the 
amounts that were initially recorded, such differences will impact the current and deferred tax assets and liabilities in the period in 
which the determination is made. Management judgement is required to determine the amount of deferred tax assets that can be 
recognised, based upon the likely timing and level of future taxable profits together with an assessment of the effect of future tax 
planning strategies (see notes 9 and 22).

Key sources of estimation uncertainty and assumptions
The following estimates are dependent upon assumptions which could change in the next financial year and have a material effect 
on the carrying amount of assets and liabilities recognised at the Balance Sheet date:

Carrying value of non-financial assets
The Group assesses at each reporting date whether there is an indication that an asset may be impaired. If any indication exists, or 
when annual impairment testing for an asset is required, the Group estimates the asset’s recoverable amount. An asset’s recoverable 
amount is the higher of an asset’s or cash generating unit (CGU) fair value less costs of disposal and its value in use. The recoverable 
amount is determined for an individual asset, unless the asset does not generate cash inflows that are largely independent of those 
from other assets or groups of assets. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is 
considered impaired and is written down to its recoverable amount.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset. In determining fair value less 
costs of disposal, recent market transactions are taken into account. If no such transactions can be identified, an appropriate 
valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly traded 
companies or other available fair value indicators.

Determining the carrying value of an asset or CGU requires the use of estimates of future cash flows and discount rates in order to 
calculate the present value of the cash flows. For details see notes 12 and 13.

Retirement benefit liabilities
Determining the fair value of the defined benefit pension scheme, which relates to the pension of the Group, requires assumptions 
to be made by management and the Group’s independent qualified actuary around the actuarial valuations of the scheme’s assets 
and liabilities. For details see note 29.

194

DR. MARTENS PLC  ANNUAL REPORT 2022

2. Accounting policies continued
2.29 Significant judgements and estimates continued
Leases – estimating the incremental borrowing rate
The Group cannot readily determine the interest rate implicit in the lease; therefore, it uses its incremental borrowing rate (IBR) to 
measure lease liabilities. The IBR is the rate of interest that the Group would have to pay to borrow over a similar term, and with a 
similar security, the funds necessary to obtain an asset of a similar value to the right-of-use asset in a similar economic environment. 
The IBR therefore reflects what the Group “would have to pay”, which requires estimation when no observable rates are available 
(such as for subsidiaries that do not enter into financing transactions) or when they need to be adjusted to reflect the terms and 
conditions of the lease (for example, when leases are not in the subsidiary’s functional currency). The Group estimates the IBR using 
observable inputs (such as market interest rates) when available and is required to make certain entity-specific estimates (such as 
the subsidiary’s stand-alone credit rating). The IBR is reassessed when there is a reassessment of the lease liability or a lease 
modification. 

3. Segmental analysis
IFRS 8 ‘Operating Segments’ requires operating segments to be determined by the Group’s internal reporting to the Chief Operating 
Decision Maker (CODM). The CODM has been determined to be both the CEO and CFO, who receive information on this basis of the 
Group’s revenue in key geographical regions based on the Group’s management and internal reporting structure. The CODM 
assesses the performance of geographical segments based on a measure of revenue and EBITDA. To increase transparency the 
Group also includes additional voluntary disclosure analysis of global revenue within different operating channels. Included within 
EMEA is revenue attributable to Airwair International Limited, the principal UK trading subsidiary of Dr. Martens plc, with revenue 
from wholesale and export customers, Americas revenue is fully attributable to the USA including export revenue to certain South 
America markets, and APAC revenue is mainly attributable to Japan, Australia, China and South Korea. 

Revenue by geographical market

EMEA

Americas
APAC

Total revenue

EBITDA by geographical market

EMEA

Americas

APAC
Support costs

EBITDA
Exceptional items

EBITDA (post exceptional items)

Depreciation and amortisation

Depreciation of right-of-use assets2
Foreign exchange gains

Depreciation, amortisation and foreign exchange gains

Finance expense

Profit before tax

 FY22 
 £m 

 FY21 
 £m 

 398.5 

 382.7 
 127.1 

 908.3 

 335.6 

 295.8 
 141.6 

 773.0 

Notes

 FY22 
 £m 

FY211
 £m 

 143.8 

 120.0 

 32.6 
 (33.4) 

 263.0 
–

 263.0 

 (14.4) 

 (22.5) 
 3.2 

 (33.7) 

 (15.0) 

 214.3 

 115.3 

 91.9 

 39.7 
 (24.0) 

 222.9 
 (80.5) 

 142.4 

 (13.4) 

 (21.5) 
 3.8 

 (31.1) 

 (41.6) 

 69.7

4

8

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.   Includes impairment charge of £0.2m in relation to one store we decided to exercise a break clause to relocate to a better location recognised on property, plant and 

equipment (see note 13). In the prior year, an impairment charge of £1.1m was recognised on right-of-use assets in relation to two stores.

Revenue by channel

Ecommerce
Retail

Total DTC revenue
Wholesale

Total revenue

 FY22 
 £m 

 FY21 
 £m 

 262.4 
 185.6 

 448.0 
 460.3 

 908.3 

DR. MARTENS PLC  ANNUAL REPORT 2022

 235.4 
 99.7 

 335.1 
 437.9 

 773.0

195

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

3. Segmental analysis continued

Non-current assets

EMEA2

Americas

APAC

Goodwill
Deferred tax 

Total non-current assets

 FY22 
 £m 

FY211
 £m 

 107.9 

 46.1 

 11.2 

 240.7 
 9.6 

 415.5 

 84.3 

 34.6 

 10.0 

 240.7 
 7.4 

 377.0

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Included in the EMEA non-current assets is £60.6m (FY21: £52.0m) in relation to the UK market. 

4. Expenses analysis
Profit before tax is stated after charging:

Selling and administrative expenses

Staff costs
Operating costs

Amortisation

Depreciation2 

Depreciation of right-of-use assets
Foreign exchange gains

Depreciation, amortisation & foreign exchange gains
Exceptional items

Notes

 FY22 
 £m 

FY211
 £m 

6

12

13

13

 132.6 
 183.2 

 315.8 

 4.7 

 9.7 

 22.5 
(3.2)

 33.7 
–

 33.7 

 109.6 
 138.0 

 247.6 

 4.4 

 9.0 

 21.5 
(3.8)

 31.1 
 80.5 

 111.6 

Total selling and administrative expenses

 349.5 

 359.2

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Depreciation includes impairment of property, plant and equipment of £0.2m (FY21: £nil). See note 13 for further details.

There were no exceptional costs in the current year. In the prior year exceptional costs of £80.5m all related to the IPO which took 
place on 29 January 2021. The main cost was in relation to an all employee ‘IPO bonus’ of £49.1m which was in part funded by shares 
held by the EBT (and sold at IPO date) and also cash held by the EBT totalling £42.0m. Also included within this charge (of £49.1m) 
was an employer’s national insurance charge in relation to the cash payment of £7.1m. In addition, the Group incurred an IFRS 2 
share-based payment charge in relation to the IPO of £10.8m (which was non-cash and further described in note 7). The balance  
of £20.6m was advisory fees.

196

DR. MARTENS PLC  ANNUAL REPORT 2022

5. Auditor’s remuneration

Fees payable to the Company’s auditor for the audit of the Parent

Company and consolidated financial statements

Fees payable to the Company’s auditor for other services:

The audit of the Company’s subsidiaries
Other services – interim review

Fees payable to the Company’s auditor for other services:
Other services – exceptional items related to the IPO

 FY22 
 £m 

 0.6 

 0.8 
 0.1 

 1.5 

–

 1.5 

 FY21 
 £m 

 0.5 

 0.6 
 0.1 

 1.2 

 2.4 

 3.6

6. Staff costs 
The monthly number of employees (including Directors) employed by the Group during the year was:

EMEA

Americas

APAC
Global support functions

FTE1
As at 31 March

Average2
 For the year ended 31 March 

 2022 
 No. 

 810 

 547 

 412 
 460 

 2021 
 No. 

 703 

 446 

 356 
 392 

 2022 
 No. 

 1,359 

 662 

 471 
 431 

 2021 
 No. 

 1,125 

 575 

 382 
 351 

 2,229 

 1,897 

 2,923 

 2,433 

1.  FTE (Full Time Equivalent) is calculated by dividing the employee’s contracted hours by the Company’s standard full time contact hours.

2.  Average is the average actual employees of the Group during the year. 

The aggregate payroll costs were as follows: 

Wages and salaries

Social security costs

LTIPs – Share-based payments

Pension costs
Other post-employment benefits

Exceptionals:

IPO bonus for all employees
IFRS 2 accounting (non-cash) 

Notes

 FY22 
 £m 

 106.8 

 10.8 

 5.2 

 6.0 
 3.8 

 FY21 
 £m 

 94.1 

 8.0 

 0.7 

 5.8 
 1.0 

 132.6 

 109.6 

7

–
–

 49.1 
 10.8 

 132.6 

 169.5

DR. MARTENS PLC  ANNUAL REPORT 2022

197

FINANCIAL STATEMENTS 
Notes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

7. Directors’ remuneration
The remuneration of Directors of the Company is set out below:

Salaries and benefits
Pension costs

Exceptionals:
IFRS 2 (non-cash)2

 FY22 
 £m 

 2.6 
 0.1 

 2.7 

–

 2.7 

FY211
 £m 

 2.5 
 0.1 

 2.6 

 10.8 

 13.4

1.   The Group listed on the London Stock Exchange on 29 January 2021. Prior to admission it was a private company which operated a customary private equity 

remuneration model and post listing a ‘listed’ Remuneration Policy and practice were implemented. The Remuneration Policy post 29 January 2021 (and currently 

applicable) is fully described in the Remuneration report on pages 150 to 161.

2.   In relation to the period prior to admission and under a private equity remuneration structure the Company operated an EBT to warehouse shares for the benefit of 

employees. On admission the shares in the EBT were sold (as described on page 185 of the Prospectus) and in recognition of the contribution made by all employees 

of the Group to the success and continuing progress made by the business, and conditional on admission, the EBT distributed the net proceeds of shares it held 

together with cash that it held to make a cash payment to each employee of the Group. As part of this, following legal advice, immediately prior to admission, shares 

were transferred to the Executive Directors and, following accounting rules, these shares fell under IFRS 2 accounting requirements resulting in a non-cash 

accounting charge of £10.8m which, being in relation to the transaction, was charged to exceptional items in FY21.

The remuneration of the highest paid Director was: 

Salaries and benefits
Pension costs

Exceptionals:
IFRS 2 (non-cash)2

1.  Refer to note 1 above.

2.  Refer to note 2 above.

 FY22 
 £m 

 1.3 
–

 1.3 

–

 1.3 

FY211
 £m 

 1.3 
–

 1.3 

 6.2 

 7.5

The highest paid Director is not entitled to receive benefits under the defined benefits pension scheme. No retirement benefits are 
accruing to Directors under a defined contribution scheme (FY21: £nil). Further details on Directors’ remuneration can be found in 
the Remuneration report on pages 150 to 161.

8. Finance expense 

Bank debt – net1

Preference interest (non-cash)

Interest on lease liabilities 

Amortisation loan issue costs – New funding (non-cash)
Amortisation loan issue costs – Old funding (non-cash)

Total financing expense

 FY22 
 £m 

 10.3 

–

 3.5 

 1.2 
–

 15.0 

 FY21 
 £m 

 6.5 

 28.5 

 3.7 

 0.2 
 2.7 

 41.6

1.   Finance expense includes £10.3m (FY21: £6.5m) of bank debt costs. Interest paid in the period was £10.8m (FY21: £7.4m), with the difference of £0.5m (FY21: £0.9m) 

relating to movements in the bank interest and finance charges payable. 

198

DR. MARTENS PLC  ANNUAL REPORT 2022

9. Taxation

Current tax

Current tax on UK profit for the year

Adjustment in respect of prior years2
Current tax on overseas profits for the year

Deferred tax

Origination and reversal of temporary differences
Adjustment in respect of prior years

 FY22 
 £m 

FY211
 £m 

 40.0 

(8.8)
 4.3 

 35.5 

(2.5)
 0.1 

(2.4)

 29.6 

(1.0)
 6.4 

 35.0 

(1.2)
 1.2 

–

Total tax expense in the Consolidated Statement of Profit or Loss

 33.1 

 35.0 

Other Comprehensive Income
Tax in relation to unexercised share options

Total tax expense in the Consolidated Statement of Comprehensive Income

Factors affecting the tax expense for the year:
Profit before tax

Profit before tax multiplied by standard rate of UK corporation tax of 19% (FY21: 19%)

Effects of:

Non-deductible expenses

Temporary differences not provided for

Effect of change in tax rate

Share-based payments

Non-UK tax

Intangibles capitalised allowable for tax purposes
Other adjustments

Before prior year adjustments
Adjustments in respect of prior years

Total tax expense in the Consolidated Statement of Profit or Loss
Tax in relation to unexercised share options

Total tax expense in the Consolidated Statement of Comprehensive Income

Effective tax rate

– Before prior year adjustments

– After prior year adjustments

–

–

 33.1 

 35.0 

 FY22 
 £m 

FY211
 £m 

 214.3 

 40.7 

–

–

 0.1 

 0.2 

 1.0 

–
(0.2)

 41.8 
(8.7)

 33.1 
–

 33.1 

 69.7 

 13.2 

 21.3 

(0.2)

(0.2)

–

 1.4 

(0.6)
(0.1)

 34.8 
 0.2 

 35.0 
–

 35.0 

19.5%

15.4%

49.9%

50.2%

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.   The adjustment in respect of the prior year is mainly in relation to bonus payments paid to all staff following the IPO which were treated as non-deductible. However, 

following a similar tax case and subsequent tax counsel advice we have taken a deduction. 

Factors that may affect future tax charges
On 3 March 2021, the 2021 UK Budget announced an increase to the corporation tax rate from 19% to 25% effective from April 2023. 
This was substantively enacted on 24 May 2021.

DR. MARTENS PLC  ANNUAL REPORT 2022

199

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

10. Earnings per share
The calculation of basic earnings per share is based on the profit attributable to ordinary shareholders of the Parent Company 
divided by the weighted average number of ordinary shares in issue during the year.

Diluted earnings per share is calculated by dividing the profit for the year attributable to ordinary equity holders of the Parent 
Company by the weighted average number of ordinary shares in issue during the year plus the weighted average number of  
ordinary shares that would be issued on the conversion of all dilutive potential ordinary shares into ordinary shares. 

Profit after tax 
Exceptional items

Adjusted2 profit after tax 

Notes

4

 FY22 
 £m 

 181.2 
–

 181.2 

 FY22 
 No. 

FY211
 £m 

 34.7 
 80.5 

 115.2

 FY21 
 No. 

Weighted average number of shares for calculating basic earnings per share (millions)
Potentially dilutive share awards (millions)

 1,000.1 
 2.8 

 1,000.0 
 0.4 

Weighted average number of shares for calculating diluted earnings per share (millions)

 1,002.9 

 1,000.4

Earnings per share

Basic earnings per share
Diluted earnings per share

Adjusted2 earnings per share

Adjusted2 basic earnings per share 
Adjusted2 diluted earnings per share

Underlying3 earnings per share

Underlying3 basic earnings per share 

Underlying3 diluted earnings per share

 FY22 

FY211

 18.1p 
 18.1p 

 3.5p 
 3.5p 

 18.1p 
 18.1p 

 11.5p 
 11.5p 

 17.4p 

 17.4p 

 14.4p 

 14.4p

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Adjusted earnings per share is calculated on adjusted profit after tax, being profit after tax before exceptional items.

3.  Underlying earnings per share is calculated as earnings before taking into account exceptional items, preference share interest and prior year tax deduction.

11. Dividends

Equity dividends on ordinary shares declared and paid during the year:
Interim dividend for FY22: 1.22p (FY21: nil)

Total dividends declared and paid during the year

Proposed for approval by shareholders at the AGM

(not recognised as a liability at 31 March 2022 or 31 March 2021)
Final dividend for FY22: 4.28p (FY21: nil)

Total interim and final dividend relating to FY22

Dividend as a % of earnings

Dividend per share 

Total dividend per share relating to FY22 (pence)

200

DR. MARTENS PLC  ANNUAL REPORT 2022

 FY22 
 £m 

 12.2 

 12.2 

 42.8 

 55.0 

30.4%

 5.50 

 FY21 
 £m 

–

–

–

–

–

–

11. Dividends continued
The Board has approved and the Company has proposed a final dividend of 4.28p. As previously guided the Board has adopted  
a progressive dividend policy which is unchanged at 25% to 35% of earnings payout. The policy takes into consideration the 
characteristics of our business, our expectations for future cash flows and our plans for organic investment in innovation and 
productivity. We intend to pay dividends twice a year following the normal in-year trading profile. The Dr. Martens plc International 
Share Incentive Plan Trust has waived all dividends payable by the Company in respect of the ordinary shares it holds. Subject to 
approval at the AGM on 14 July 2022, the dividends will be paid to shareholders on the register at 10 June 2022 with payment on  
19 July 2022.

12. Intangible fixed assets

Cost

At 1 April 2020

Additions1

Disposals

Reclassifications to tangible fixed assets
Foreign exchange

At 31 March 20211

Additions

Disposals

Reclassifications to right-of-use assets2

Other intangible assets reclassification
Foreign exchange

At 31 March 2022

Accumulated amortisation

At 1 April 2020

Charge for the year1

Disposals

Reclassifications to tangible fixed assets
Foreign exchange

At 31 March 20211

Charge for the year

Disposals

Other intangible assets reclassification
Foreign exchange

At 31 March 2022

Net book value

At 31 March 2022

At 31 March 20211

Software1
£m

Goodwill
£m

Total1
£m

 25.2 

 240.7 

 265.9 

 6.9 

(0.9)

 0.3 
(0.5)

–

–

–
–

 6.9 

(0.9)

 0.3 
(0.5)

 31.0 

 240.7 

 271.7 

 9.5 

(0.2)

(2.2)

 1.9 
–

–

–

–

–
–

 9.5 

(0.2)

(2.2)

 1.9 
–

 40.0 

 240.7 

 280.7 

 8.7 

 4.4 

(0.9)

 0.2 
(0.3)

 12.1 

 4.7 

(0.2)

 1.9 
 0.1 

 18.6 

–

–

–

–
–

–

–

–

–
–

–

 8.7 

 4.4 

(0.9)

 0.2 
(0.3)

 12.1 

 4.7 

(0.2)

 1.9 
 0.1 

 18.6 

 21.4 

 240.7 

 262.1 

 18.9 

 240.7 

 259.6

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  Relates to a reclassification of assets to right-of-use assets in relation to key money.

Impairment assessment
The Group tests whether goodwill has suffered any impairment on an annual basis. The recoverable amount of a cash generating 
unit (CGU) is determined based on value-in-use calculations which requires the use of assumptions. The calculations use cash flow 
forecasts based on financial budgets approved by management covering a five-year period. Where the recoverable amount is less 
than the carrying value, an impairment results. For the purposes of carrying out impairment tests, the Group’s total goodwill has 
been allocated to a number of CGUs and each of these CGUs has been separately assessed and tested. The CGUs were agreed by the 
Directors as the geographical regions in which the Group operates. These regions are the lowest level at which goodwill is monitored 
and represent identifiable operating segments.

DR. MARTENS PLC  ANNUAL REPORT 2022

201

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

12. Intangible fixed assets continued
The aggregate carrying amount of goodwill allocated to each CGU was as follows:

EMEA

Americas
APAC

 FY22 
 £m 

 66.6 

 114.1 
 60.0 

 FY21 
 £m 

 66.6 

 114.1 
 60.0 

 240.7 

 240.7

All CGUs were tested for impairment. No charge was made in the current year (FY21: £nil).

Significant judgements, assumptions and estimates
All CGUs’ recoverable amounts are measured using value in use. At each period end, detailed forecasts for the following five years 
have been used, which are based on approved annual budgets and strategic projections representing the best estimate of future 
performance. Management considers forecasting over this period to appropriately reflect the business cycle of the CGUs. There 
have been no changes to the composition of the Group’s CGUs during the period. In determining the value in use of CGUs it is 
necessary to make a series of assumptions to estimate the present value of future cash flows. In each case, these key assumptions 
have been made by management reflecting past experience and are consistent with relevant external sources of information.

Operating cash flows
The main assumptions within forecast operating cash flow include the achievement of future growth in ecommerce, retail and 
wholesale channels, sales prices and volumes (including reference to specific customer relationships and product lines), raw material 
input costs, the cost structure of each CGU, the impact of non-UK currency rates upon selling price and cost relationships and the 
levels of capital expenditure required to support each sales channel.

Pre-tax risk adjusted discount rates
This rate reflects the specific risks relating to each segment and considers the countries and regions they operate in. This has been 
considered and for the regions has been calculated to be approximately 9%. Pre-tax risk adjusted discount rates are derived from 
risk-free rates based upon long-term government bonds in the territories and averaged for the Group.

Long-term growth rates
To forecast beyond the detailed cash flows into perpetuity, a long-term average growth rate has been used. In each case rates of 
between 1.8% and 3.4% have been used, in line with geographical forecasts included within industry reports.

Goodwill sensitivity analysis
The results of the Group’s impairment tests are dependent upon estimates and judgements made by management, particularly in 
relation to the key assumptions described above. Sensitivity analysis to potential changes in key assumptions has therefore been 
reviewed and there are no reasonably possible changes to key assumptions that would cause the carrying amount for any CGU to 
exceed its recoverable amount. 

202

DR. MARTENS PLC  ANNUAL REPORT 2022

13. Property, plant and equipment

Cost or valuation

At 1 April 2020

Additions

Disposals1

Reclassifications between asset class

Reclassifications to intangible fixed assets
Foreign exchange

At 31 March 2021

Additions

Disposals

Reclassifications between asset class

Reclassifications to intangible fixed assets
Foreign exchange

At 31 March 2022

Depreciation and impairment

At 1 April 2020

Charge for the year

Eliminated on disposal1

Reclassifications between asset class

Reclassifications to intangible fixed assets
Foreign exchange

At 31 March 2021

Charge for the year

Impairment2

Eliminated on disposal

Reclassifications between asset class

Reclassifications to intangible fixed assets
Foreign exchange 

At 31 March 2022

Net book value

At 31 March 2022

At 31 March 2021

Freehold 
property
£m

Leasehold 
improvements
£m

Plant and 
machinery
£m

Office 
equipment
£m

Motor 
vehicles
£m

Total
£m

 59.3 

 10.4 

(1.4)

–

(0.3)
(3.2)

 64.8 

 15.5 

(1.1)

–

–
 0.3 

 43.6 

 7.9 

(0.5)

(0.5)

(0.3)
(2.6)

 47.6 

 12.8 

(0.5)

–

–
 0.1 

 3.5 

 0.7 

–

–

–
–

 4.2 

 0.4 

–

–

–
–

 5.2 

 1.4 

(0.9)

 0.5 

–
(0.1)

 6.1 

 2.3 

(0.1)

–

–
–

 0.1 

 – 

–

–

–
–

 0.1 

–

–

–

–
–

 60.0 

 4.6 

 8.3 

 0.1 

 79.5 

 20.4 

 7.0 

(0.5)

(0.4)

(0.2)
(1.4)

 24.9 

 7.0 

0.2 

(0.5)

–

–
 0.3 

 1.6 

 0.7 

–

–

–
–

 2.3 

 0.9 

–

–

–

–
–

 3.6 

 1.2 

(0.9)

 0.4 

–
(0.1)

 4.2 

 1.5 

–

(0.1)

–

–
–

 0.1 

 26.6 

–

–

–

–
–

 9.0 

(1.4)

–

(0.2)
(1.8)

 0.1 

 32.2 

–

–

–

–

–
–

 9.5 

0.2

(1.1)

–

–
 0.4 

 31.9 

 3.2 

 5.6 

 0.1 

 41.2 

 6.9 

 0.4 

–

–

–
(0.5)

 6.8 

–

(0.5)

–

–
 0.2 

 6.5 

 0.9 

 0.1 

–

–

–
(0.3)

 0.7 

 0.1 

–

(0.5)

–

–
 0.1 

 0.4 

 6.1 

 6.1 

 28.1 

 22.7 

 1.4 

 1.9 

 2.7 

 1.9 

–

–

 38.3 

 32.6

1.   The Group carried out a physical verification of assets during FY21 and identified assets with a total net book value that were no longer in physical existence but 

remained on the assets register. These assets were therefore written off during the period to £nil net book value. 

2.   During the year, impairment charges of £0.2m were recognised in leasehold improvements due to a decision to exercise a break clause and relocate this store to a 

better location.

DR. MARTENS PLC  ANNUAL REPORT 2022

203

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

13. Property, plant and equipment continued
Set out below are the carrying amounts of right-of-use assets recognised and the movements during the year:

Cost or valuation

At 1 April 2020

Additions

Modification of leases1
Foreign exchange

At 31 March 2021

Additions

Modification of leases1

Reclassifications from intangible fixed assets

Disposals
Foreign exchange

At 31 March 2022

Depreciation and impairment

At 1 April 2020

Charge for the year
Impairment2

At 31 March 2021

Charge for the year

Disposals
Foreign exchange

At 31 March 2022

Net book value

At 31 March 2022

At 31 March 2021

Leasehold
£m

 99.9 

 23.0 

(2.2)
(3.9)

 116.8 

 41.9 

 5.9 

 2.2 

(8.4)
 1.1 

 159.5 

 17.9 

 20.4 
 1.1 

 39.4 

 22.5 

(8.4)
 0.5 

 54.0 

 105.5 

 77.4

1. Lease modifications in the year relate to measurement adjustments for rent reviews and stores that have exercised lease breaks.

2. In the prior year impairment charges of £1.1m were recognised on right-of-use assets.

Impairment of property, plant and equipment and right-of-use assets
For impairment testing purposes, the Group has determined that each retail store is a separate CGU. Each CGU is tested for 
impairment at the balance sheet date if any indicators of impairment have been identified.

Significant judgements, assumptions and estimates
All CGUs’ recoverable amounts are measured using value in use. At each reporting period end, detailed forecasts for the following 
five years have been used, which are based on approved annual budgets and strategic projections representing the best estimate  
of future performance. Management considers forecasting over this period to appropriately reflect the business cycle of the CGUs. 
There have been no changes to the composition of the Group’s CGUs during the periods. In determining the value in use of CGUs it is 
necessary to make a series of assumptions to estimate the present value of future cash flows. In each case, these key assumptions 
have been made by management reflecting past experience and are consistent with relevant external sources of information.

Operating cash flows
The main assumptions within forecast operating cash flow include the achievement of future growth in the retail channel, sales 
prices and volumes, raw material input costs, the cost structure of each CGU, the impact of non-UK currency rates upon selling price 
and cost relationships and the levels of maintenance capital expenditure required to support each sales channel.

Pre-tax risk adjusted discount rates
This rate reflects the specific risks relating to each segment and considers the countries and regions they operate in. This has been 
considered and for the Group has been calculated to be approximately 9% for all periods. Pre-tax risk adjusted discount rates are 
derived from risk-free rates based upon long-term government bonds in the territories and averaged for the Group.

204

DR. MARTENS PLC  ANNUAL REPORT 2022

13. Property, plant and equipment continued
Sensitivity analysis
The results of the Group’s impairment tests are dependent upon estimates and judgements made by management, particularly in 
relation to the key assumptions of the Group. The cash flow projections include assumptions on store performance throughout the 
remaining contractual lease term. In particular, the retail revenue recovery profile in the budget for 2022/23 represents sources  
of significant estimation uncertainty. The projections for future years include conservative retail revenue recovery and build in 
sensitivity of lower revenue recovery profiles compared to expected GDP rates on a regional basis (in line with CGUs). We have 
concluded no material reasonable possible changes in assumptions will result in an impairment and therefore no sensitivity analysis 
has been disclosed.

14. Inventories

Raw materials
Finished goods

Inventories net of provisions

Inventory provision

Inventory written off to Consolidated Statement of Profit or Loss

15. Trade and other receivables

Trade receivables
Less: allowance for expected credit losses

Trade receivables – net
Other receivables

Prepayments and accrued income

 FY22 
 £m 

 1.2 
 121.8 

 123.0 

 FY21 
 £m 

 1.3 
 100.2 

 101.5 

 3.1 

 3.9 

 0.8 

 1.5

 FY22 
 £m 

 76.6 
(0.7)

 75.9 
 5.6 

 81.5 
 4.1 

 85.6 

 FY21 
 £m 

 52.0 
(1.3)

 50.7 
 5.3 

 56.0 
 3.4 

 59.4

All trade and other receivables are expected to be recovered within 12 months of the year-end date. The fair value of trade and  
other receivables is the same as the carrying values shown above. The carrying value of trade receivables represents the maximum 
exposure to credit risk. For some trade receivables the Group may obtain security in the form of guarantees, insurances, mortgages 
or letters of credit which can be called upon if the counterparty is in default under the terms. As at 31 March 2022 the amount of 
collateral held was £0.4m (FY21: £0.6m). 

As at 31 March 2022 trade receivables of £0.2m (FY21: £0.5m) were due over 90 days. Trade receivables are reviewed on a line-by-
line basis with consideration given to specific circumstances and credit history when calculating the provision. The ageing analysis 
of these receivables is as follows:

Over 90 days

 FY22 
 £m 

 0.2 

 FY21 
 £m 

 0.5

As at 31 March 2022 trade receivables were carried net of expected credit losses of £0.7m (FY21: £1.3m). The individually impaired 
receivables relate mainly to accounts which are outside the normal credit terms. The ageing analysis of these receivables is as 
follows:

Up to 60 days

60 to 90 days
Over 90 days

 FY22 
 £m 

 0.2 

 0.1 
 0.4 

 0.7 

 FY21 
 £m 

 1.0 

–
 0.3 

 1.3

DR. MARTENS PLC  ANNUAL REPORT 2022

205

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

15. Trade and other receivables continued

At 1 April
Change in provision for expected credit losses

At 31 March

Debtors days

The carrying amount of the Group’s trade and other receivables is denominated in the following currencies:

UK Sterling

Euro

US Dollar

Japanese Yen
Other currencies

16. Cash and cash equivalents

Cash and cash equivalents

17. Trade and other payables

Current

Trade payables

Taxes and social security costs

Other payables
Bank interest and finance charges

Accruals and deferred income

 FY22 
 £m 

 1.3 
(0.6)

 0.7 

 FY21 
 £m 

 2.3 
(1.0)

 1.3 

 42 

 42

 FY22 
 £m 

 7.4 

 15.1 

 45.5 

 3.0 
 4.9 

 75.9 

 FY22 
 £m 

 228.0 

 FY21 
 £m 

 3.0 

 9.6 

 29.1 

 2.8 
 6.2 

 50.7

 FY21 
 £m 

 113.6

 FY22 
 £m 

 FY21 
 £m 

 52.4 

 52.6 

 6.9 

 5.5 
 0.8 

 65.6 
 69.1 

 134.7 

 5.3 

 5.3 
 1.3 

 64.5 
 68.5 

 133.0

All trade and other payables are expected to be settled within 12 months of the year-end date. The fair value of trade and other 
payables is the same as the carrying values shown above. At 31 March 2022, other payables consisted of £4.4m (FY21: £4.4m) in 
relation to employment related payables.

206

DR. MARTENS PLC  ANNUAL REPORT 2022

18. Borrowings

Current
Lease liabilities

Total current interest-bearing loans and borrowings

Non-current 

Bank loans (including unamortised fees)
Lease liabilities

Total non-current

Total borrowings

Reconciliation of disclosed non-current borrowings to gross bank borrowings:

Non-current bank loans
Add back unamortised fees

Total gross bank borrowings 

Notes

28

28

 FY22 
 £m 

19.8 

19.8 

 FY21 
 £m 

18.2 

18.2

 280.9 
 93.1 

 374.0 

 281.6 
 66.6 

 348.2 

 393.8 

 366.4 

 280.9 
 4.7 

 285.6 

 281.6 
 5.9 

 287.5

On 29 January 2021, the Group entered into a New Facilities Agreement, comprising a new Term Loan B (‘TLB’) facility of €337.5m 
(equivalent to £300.0m at that date) and a new multi-currency revolving credit facility of £200.0m. These new facilities have a 
maturity date of 2 February 2026. Under the ancillary facility a total of £6.0m has been utilised in relation to HMRC deferment 
guarantee and landlord bank guarantees (£3.2m) and foreign exchange hedging contracts (£2.8m). No amount has been drawn 
down under the revolving credit facility in the period.

The Group value of debt at 31 March 2022 (excluding unamortised fees) of £285.6m is £14.4m lower than the amount borrowed  
on 29 January 2021 due to GBP Euro exchange rate movement.

The carrying value of the Group’s total borrowings (excluding lease liabilities) is denominated in the following currencies:

Euro Term Loan B

Total borrowings

Loan repayments will occur as follows:

Year to 31 March

2026 (2 February 2026)

Total

Interest is chargeable on the loan at the following rate:

Euro Term Loan B

Total loans before unamortised fees

 FY22 
 £m 

 285.6 

 285.6 

 FY21 
 £m 

 287.5 

 287.5

Term Loan B (EURO)
£m

 285.6 

 285.6

 FY22 
 £m 

 Base rate 

 285.6 

EURIBOR

 Margin 
%

2.75

 285.6

The current margin on the Euro Term Loan B is 2.75%, however this will fall to a low of 2.25% based on the Group leverage.

DR. MARTENS PLC  ANNUAL REPORT 2022

207

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

18. Borrowings continued
Bank loans

Revolving credit facility utilisation

Guarantees
Foreign exchange hedging contracts

Total utilised facility
Available facility (unutilised)

Total revolving facility

Interest rate charged on unutilised facility

 FY22 
 £m 

 FY21 
 £m 

 3.2 
 2.8 

 6.0 
 194.0 

 2.6 
 2.0 

 4.6 
 195.4 

 200.0 

 200.0 

%

0.88

%

0.88

The bank loans are secured by a fixed and floating charge over all assets of the Group. 

On 29 January 2021, the Group entered into a new £200.0m multi-currency revolving credit facility available until 2 February 2026. 

Fair value measurement
The fair value of the items classified as loans and borrowings is shown above. The book and fair values of borrowings are deemed  
to be approximately equal.

Redeemable preference shares
Interest charged on preference shares which were redeemed in full on 28 January 2021 was £28.5m.

Movements in bank loans and preference shares were as follows: 

Euro Term Loan B

Total borrowings

Bank loans (B and C)
Euro Term Loan B

Bank loans
Preference shares

Total borrowings

19. Provisions

At 1 April 2021

Arising during the year
Amounts utilised

At 31 March 2022

Cash flows

New loans
£m

Repayment of 
capital
£m

Repayment of 
interest
£m

Foreign 
exchange 
movement
£m

Non-cash 
capitalised 
interest
£m

–

–

–

–

–

–

(1.9)

(1.9)

–

–

Cash flows

New loans
£m

Repayment of 
capital
£m

Repayment of 
interest
£m

Foreign 
exchange 
movement
£m

Non-cash 
capitalised 
interest
£m

1 April 
2021
£m

 287.5 

 287.5 

1 April 
2020
£m

 74.8 
–

 74.8 
 312.9 

–
 300.0 

 300.0 
–

(72.7)
–

(72.7)
(165.8)

 387.7 

 300.0 

(238.5)

–
–

–
(175.6)

(175.6)

(2.1)
(12.5)

(14.6)
–

(14.6)

–
–

–
 28.5 

 28.5 

 Other 
 provisions 
 £m 

 Property 
 provisions 
 £m 

 0.1 

–
(0.1)

–

 1.5 

 0.4 
–

 1.9 

 31 March 
2022
£m

 285.6 

 285.6 

 31 March 
2021
£m

–
 287.5 

 287.5 
–

 287.5

 Total 
 £m 

 1.6 

 0.4 
(0.1)

 1.9

The property provisions relate to the estimated repair and restatement costs for retail stores at the end of the lease. The provisions 
are not discounted for the time value of money as this is not considered materially different from the current cost. 

208

DR. MARTENS PLC  ANNUAL REPORT 2022

20. Derivative assets and liabilities

Assets
Foreign exchange forward contracts

Liabilities

Foreign exchange forward contracts

 FY22 
 £m 

 FY21 
 £m 

 0.9 

 0.3 

(0.5)

–

Assets and liabilities held at fair value are categorised into levels that have been defined as follows: 

•  quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1);

•  inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (that is,  

as prices) or indirectly (that is, derived from prices) (Level 2); and

•  inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3). 

Derivative financial instruments consist of foreign exchange forward contracts, which are categorised within Level 2. The full fair 
value of a derivative which is designated in a hedge accounting relationship is classified as a non–current asset or liability if the 
remaining maturity of the hedged item is more than 12 months and as a current asset or liability if the maturity of the hedged item 
is less than 12 months.

Non-UK exchange forward contracts derivatives 
The Group manages its exposure to variability in GBP equivalent cash flows by hedging highly probable future cash flows arising  
in foreign currencies. The Group manages its exposure to net foreign currency cash flows and seeks to maximise natural offsets 
wherever possible. The Group’s principal net foreign currency exposures are to USD, EUR and JPY.

The Group adopts a rolling, layered approach to hedging using forward foreign exchange contracts on an 18-month horizon. Other 
derivative contracts and longer tenors may be used provided these are approved by the Board.

The following table represents the nominal amounts of derivatives in a continued hedge relationship as at each Balance Sheet date:

Average exchange rate

Cash flow hedges: sell GBP buy EUR

Cash flow hedges: sell EUR buy GBP

Cash flow hedges: sell GBP buy US Dollar

Cash flow hedges: sell EUR buy US Dollar

Nominal amounts

Cash flow hedges: sell GBP buy EUR

Less than a year

More than a year but less than two years

Cash flow hedges: sell EUR buy GBP

Less than a year

More than a year but less than two years

Cash flow hedges: sell GBP buy US Dollar

Less than a year

More than a year but less than two years

Cash flow hedges: sell EUR buy US Dollar

Less than a year

More than a year but less than two years

 FY22 

 FY21 

 1.1716 

 1.1779 

–

–

–

–

 1.3734 

 1.2152 

 €m 

 107.8 

–

 £m 

 39.2

 8.2 

 $m 

–

–

 $m 

–

–

 €m 

–

–

 £m 

–

–

 $m 

 33.0 

–

 $m 

 20.0 

–

DR. MARTENS PLC  ANNUAL REPORT 2022

209

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

21. Financial instruments
IFRS 13 requires the classification of financial instruments measured at fair value to be determined by reference to the source of 
inputs used to derive fair value. The fair values of all financial instruments held at amortised cost in both years are approximately 
equal to their carrying values. Derivatives carried at fair value are considered to be at Level 2 and are disclosed separately below. 
The fair value hierarchy has been defined in note 20.

31 March 2022

Fair value 
through other 
comprehensive 
income
 £m 

Receivables at 
amortised cost
 £m 

 81.5 

–
 228.0 

 309.5 

–

 0.9 
–

 0.9 

Liabilities at 
amortised cost
 £m 

Fair value 
through other 
comprehensive 
income
 £m 

 285.6 

 19.8 

 93.1 

–
 65.6 

 464.1 

–

–

–

 0.5 
–

 0.5 

31 March 2021

Fair value 
through other 
comprehensive 
income
 £m 

Receivables at 
amortised cost
 £m 

 56.0 

–
 113.6 

 169.6 

–

 0.3 
–

 0.3 

Liabilities at 
amortised cost
 £m 

Fair value 
through other 
comprehensive 
income
 £m 

 287.5 

 18.2 

 66.6 
 64.5 

 436.8 

–

–

–
–

–

Total
 £m 

 81.5 

 0.9 
 228.0 

 310.4

Total
 £m 

 285.6 

 19.8 

 93.1 

 0.5 
 65.6 

 464.6

Total
 £m 

 56.0 

 0.3 
 113.6 

 169.9

Total
 £m 

 287.5 

 18.2 

 66.6 
 64.5 

 436.8

Assets as per Balance Sheet

Trade and other receivables excluding prepayments and accrued income

Derivative financial instruments
Cash and cash equivalents

Liabilities as per Balance Sheet

Bank debt (excluding unamortised fees)

Lease liabilities – Current

Lease liabilities – Non-current

Derivative financial instruments
Trade and other payables excluding non-financial liabilities

Assets as per Balance Sheet

Trade and other receivables excluding prepayments and accrued income

Derivative financial instruments
Cash and cash equivalents

Liabilities as per Balance Sheet

Bank debt (excluding unamortised fees)

Lease liabilities – Current

Lease liabilities – Non-current
Trade and other payables excluding non-financial liabilities

210

DR. MARTENS PLC  ANNUAL REPORT 2022

21. Financial instruments continued
Group financial risk factors
The Group’s activities expose it to a wide variety of financial risks: liquidity risk, credit risk and market risk (including foreign 
exchange and interest rate risks). The Group’s tolerance to the impact of financial risks on cash flows, financial performance and  
its financial position is low. The Group’s treasury policies seek to manage residual financial risk to within this tolerance in a cost-
effective manner taking advantage of natural offsets that exist or can be created through its operating activities. The Group uses 
derivative financial instruments to hedge certain risk exposures.

Risk management is carried out by a central Finance and Treasury department under policies approved by the Board of Directors. 
Group Finance and Treasury identifies, evaluates and hedges financial risks in close cooperation with the Group’s operating units. 
The Board agrees written principles for overall risk management as well as written policies covering specific areas such as foreign 
exchange risk, interest rate risk, credit risk, use of derivative financial instruments and non-derivative financial instruments and 
investment of excess liquidity.

Liquidity risk
Cash flow forecasting is regularly performed in the operating entities of the Group and aggregated by Group Finance. Treasury 
monitors rolling forecasts of the Group’s liquidity requirements to ensure that it has sufficient cash to meet operational needs  
while maintaining sufficient headroom in its undrawn committed borrowing facilities at all times so that the Group does not breach 
borrowing limits or covenants on any of its borrowing facilities. Surplus cash held by operating entities over and above balances 
required for working capital are transferred to treasury. Treasury invests surplus cash in interest bearing accounts, choosing 
instruments with sufficient liquidity to provide headroom as determined by the above-mentioned forecasts.

The table below sets out the contractual maturities (representing undiscounted contractual cash flows) of loans, borrowings and 
other financial liabilities:

At 31 March 2022

Up to  

3 months
£m

Between 3 & 
12 months
£m

Between  

1 & 5 years
£m

More than  
5 years
£m

Bank loans – Principal
Bank loans – Interest

Total bank loans

Lease liability

Derivative financial instruments
Trade and other payables excluding non-financial liabilities

–
 1.9 

 1.9 

 3.8 

–
 65.6 

 71.3 

–
 5.9 

 5.9 

 285.6 
 22.4 

 308.0 

–
–

–

 16.0 

 66.2 

 26.9 

–
–

 0.5 
–

–
–

 21.9 

 374.7 

 26.9 

 494.8

At 31 March 2021

Up to  
3 months
£m

Between 3 & 
12 months
£m

Between  
1 & 5 years
£m

More than  
5 years
£m

Bank loans – Principal
Bank loans – Interest

Total bank loans

Lease liability
Trade and other payables excluding non-financial liabilities

–
 2.0 

 2.0 

 4.0 
 64.5 

 70.5 

–
 6.0 

 6.0 

 14.1 
–

 287.5 
 30.7 

 318.2 

 48.3 
–

–
–

–

 18.4 
–

 20.1 

 366.5 

 18.4 

 475.5

Credit risk
Credit risk is managed on a Group basis, except for credit risk relating to accounts receivable balances. Each local entity is 
responsible for managing and analysing the credit risk of their new customers before standard payment and delivery terms and 
conditions are offered. Credit risk arises from cash and cash equivalents, derivative financial instruments and deposits with banks 
and financial institutions, as well as credit exposures to wholesale and retail customers, including outstanding receivables and 
committed transactions. For banks and financial institutions only independently rated parties with an investment grade rating are 
accepted. Treasury policies in place do not allow concentration of risk with individual counterparties and do not allow significant 
treasury exposures with counterparties which are rated below investment grade. 

For wholesale customers, risk control assesses the credit quality of the customer, taking into account its financial position, past 
experience and other factors. Individual risk limits are regularly monitored. Sales to wholesale customers are settled primarily by 
bank transfer and retail customers are settled in cash or by major debit/credit cards. The Group has no significant concentration  
of credit risk as exposure is spread over a large number of customers. 

DR. MARTENS PLC  ANNUAL REPORT 2022

211

Total
£m

 285.6 
 30.2 

 315.8 

 112.9 

 0.5 
 65.6 

Total
£m

 287.5 
 38.7 

 326.2 

 84.8 
 64.5 

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

21. Financial instruments continued
Market risk 
Non-UK exchange risk
The Group operates internationally and is exposed to non-UK exchange risk arising from the various currency exposures, primarily 
with respect to the US Dollar, Euro and Japanese Yen. Non-UK exchange risk arises from future commercial transactions, recognised 
assets and liabilities and net investments in foreign operations. Non-UK exchange risk arises when future commercial transactions 
or recognised assets and liabilities are denominated in a currency that is not the entity’s functional currency.

The Group purchases the vast majority of its inventory from factories in Asia which are paid in US Dollars. Approximately 80%  
of Group EBITDA is earned in currencies other than Pounds Sterling. In addition, the Group has certain investments in foreign 
operations whose net assets are exposed to non-UK currency translation risk; or when the results, cash flows and financial position 
of foreign subsidiaries are consolidated into, or paid up to, the parent company of the Group.

Cash flow and fair value interest rate risk
The Group’s interest rate risk arises from its floating rate borrowings and cash amounts held. Borrowings issued at fixed rates 
expose the Group to fair value interest rate risk. The Group’s bank debt borrowings are denominated in Euros, and incur interest  
at variable rates subject to a Euribor floor at 0%. 

At 31 March 2022 if interest rates on bank borrowings had been 50 basis points higher or lower with all other variables held 
constant, the calculated pre-tax profit for the year would change by £1.5m (FY21: £0.6m).

Capital risk
The Group manages its capital to ensure that entities in the Group will be able to continue as going concerns while maximising the 
return to stakeholders through the optimisation of the debt and equity balances. The Group’s overall strategy remains consistent 
with that from the past few years.

The capital structure of the Group consists of net debt disclosed in note 18 and equity attributable to equity holders of the parent, 
comprising issued share capital, reserves and retained earnings as disclosed in notes 23 and 24 and the Consolidated Statement of 
Changes in Equity. The Group’s Board of Directors reviews the capital structure on an annual basis. The Group is not subject to any 
externally imposed capital requirement.

Non-UK currency risk
The Group has analysed the impact of a movement in exchange rate of the major non-GBP currencies on its EBITDA (all other 
exchange rates remaining unchanged) as follows:

10% appreciation
Currency

US Dollar

Euro

Yen

 FY22 
 £m 

 2.4 

 18.0 

 3.6 

 FY21 
 £m 

 1.5 

 12.6 

 3.1

Note the US Dollar movement is lower as the Group earns US Dollars from its US business and purchases substantially all inventory 
in US Dollar, which provides a degree of natural offset. In addition to the above, a 10% appreciation on the Euro rate would impact 
annualised bank loan interest by £0.9m (FY21: £0.9m) under the terms of the new loan agreement.

212

DR. MARTENS PLC  ANNUAL REPORT 2022

22. Deferred taxation
The analysis of deferred tax assets and liabilities is as follows: 

Deferred tax assets

Deferred tax asset to be recovered after more than 12 months

The gross movement on the deferred income tax is as follows:

Deferred tax asset movement

 FY22 
 £m 

FY211
 £m 

 9.6 

 7.4

 FY22 
 £m 

 2.2 

FY211
 £m 

–

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

The deferred tax asset provided in the financial statements is supported by budgets and trading forecasts and relates to the 
following temporary differences:

•  accelerated capital allowances are the differences between the net book value of fixed assets and their tax base;

•  temporary differences are the differences between the carrying amount of an asset/liability and its tax base that eventually  

will reverse and mainly comprise amounts for unrealised profits in intra-group transactions and expenses; 

•  trade losses expected to be utilised in future periods; and

•  deferred tax on share-based payments in relation to the expected future tax deduction on the exercise of granted share options 

spread over the vesting period.

The movement in deferred income tax assets and liabilities during the year is as follows:

At 1 April 2020
Statement of Profit or Loss (charge)/credit

At 31 March 2021

Statement of Profit or Loss (charge)/credit
Foreign exchange

At 31 March 2022

Accelerated 
capital 
allowances
£m

(0.2)
(0.4)

(0.6)

(1.4)
–

(2.0)

Temporary
differences1
£m

Tax losses
£m

Share-based 
payments
£m

 7.4 
 0.4 

 7.8 

 2.7 
(0.2)

 10.3 

 0.2 
–

 0.2 

 0.4 
–

 0.6 

–
–

–

 0.7 
–

 0.7 

Total1
£m

 7.4 
–

 7.4 

 2.4 
(0.2)

 9.6 

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

Deferred taxation not provided in the financial statements:

Tax losses

 FY22 
 £m 

 9.3 

 FY21 
 £m 

 7.3

The deferred tax asset has been remeasured, and the 31 March 2022 year-end balance calculated using the rate at which the 
relevant asset is expected to reverse.

DR. MARTENS PLC  ANNUAL REPORT 2022

213

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

23. Share capital 
On 29 January 2021, the Company carried out a reorganisation of its share capital to facilitate a listing to the premium segment  
of the Official List of the Financial Conduct Authority and to trade on the London Stock Exchange Main Market for listed securities. 
This is described as follows: 

Authorised, called up and fully paid

 FY22 
 No. 

 FY22 
 £ 

 FY21 
 No. 

 FY21 
 £ 

Ordinary shares of £0.01 each

1,000,222,700 

 10,002,227 

 1,000,000,100 

 10,000,001 

The movements in the ordinary share capital during the year ended 31 March 2022 were as follows:

 FY22 
 Shares
No. 

 FY22 
Share capital
£m

 FY21 
 Shares
No.

 FY21 
Share capital
£m

As at 1 April 2021

 1,000,000,100 

 10.0 

 10,000,004 

Issued on incorporation of Dr. Martens plc

Further shares issued

Share consolidation

Share for share exchange

Doc Topco Limited

Dr. Martens plc

Share cancellation

Capital reduction
Sub-division of shares (1 for 100 split)

–

 222,600 

–

–

–

–

–
–

–

–

–

–

–

–

–
–

 1 

 139 

(139)

(10,000,004)

 10,000,003 

(3)

–
 990,000,099 

–

–

–

–

–

 1,400.0 

–

(1,390.0)
–

As at 31 March 2022

1,000,222,700 

 10.0 

 1,000,000,100 

 10.0

24. Reserves
The following describes the nature and purpose of each reserve within equity:

Reserve

Share capital

Hedging reserve

Capital reserve – own shares

Capital redemption reserve

Merger reserve 

Description and purpose

Nominal value of subscribed shares.

Represents the movements in fair value on designated hedging instruments.

This reserve relates to shares held by SIP Trusts as ‘treasury shares’. The shares 
held by the SIP Trusts were issued directly to the Trusts in order to satisfy 
outstanding employee share options and potential awards under the employee share 
incentive schemes. The Company issued shares directly to the Trusts of 110,900 on  
8 October 2021 and 111,700 on 31 March 2022, and at 31 March 2022 held 16,925 
shares (FY21: nil).

A non-distributable reserve into which amounts are transferred following the 
redemption or purchase of own shares. The reserve was created in order to ensure 
sufficient distributable reserves were available for the purpose of redeeming 
preference shares in the prior year. 

The difference between the nominal value of shares acquired by Dr. Martens plc  
(the Parent Company) in the share for share exchange with Doc Topco Limited and 
the nominal value of shares issued to acquire them.

Non-UK currency translation reserve

Includes translation gains or losses on translation of non-UK subsidiaries’ financial 
statements from the functional currencies to the presentational currency.

Retained earnings

Retained earnings represent the profits of the Group made in current and preceding 
years, net of distributions and equity-settled share-based awards. Included in 
retained earnings are distributable reserves.

214

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
25. EBT
The Group had an Employee Benefit Trust (EBT), Doc Topco Limited Employee Benefit Trust, for the purpose of facilitating the 
holding of shares in Doc Topco Limited (previously the Parent Company of the Group) for the benefit of employees of the Group.  
The assets of the employee share trust were held by a separate trust, of which the Directors consider that Doc Topco Limited had 
control for accounting purposes. Immediately prior to admission to the London Stock Exchange, shares were transferred to the 
Executive Directors, in their positions as employees for past services at £nil cost and therefore the distribution falls within the 
definition of equity-settled share-based payment under IFRS 2 Share-Based Payments and there are no vesting conditions attached 
to these shares and they vest immediately on distribution to the CFO/CEO. The fair value of the shares at the date of transfer was 
£3.70 per share resulting in a share-based payment charge of £10.8m. In addition, the EBT sold 10,570,300 shares at IPO date 
generating cash of £37.8m and, in conjunction with £4.2m of cash held by the EBT from previous shares sold, funded a £42.0m  
‘IPO bonus’ to all employees of the Group.

The Trust was dissolved on 1 July 2021.

The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, share options during 
the year:

Outstanding at the beginning of the year

Granted

Vested
Forfeited

Outstanding at the end of the year

Weighted average contractual life remaining (years)

Fair value measurement
The following table lists the inputs to the model used for the plan for the year ended 31 March 2021:

Date of grant1

Share price (pence)

Fair value at grant date (pence)

Exercise price (pence)

Dividend yield (%)

Expected volatility (%)

Risk-free interest rate (%)

Expected life (years)

Model used

 FY21 

 EBT

 No.

–

 2,929,700 

(2,929,700)
–

–

–

 WAEP

–

£0.00

£0.00
–

–

–

 FY21 
EBT

29/01/2021

 425 

 358 

0

 Nil 

0.00%

0.00%

 0 years 

 n/a

1.  On 23 January 2021 the Trustees issued the Letter of Wishes to the Executive Directors.

26. Share-based payments
On 29 January 2021, the Group approved the award of shares to Executive Directors and other senior executives under a new 
equity-settled Long Term Incentive Plan (LTIP) – the Performance Scheme Plan (PSP) for the Executive Directors and Global 
Leadership Team (GLT) and the Restricted Scheme Plan (RSP) for GLT direct reports. The LTIP is a discretionary share plan under 
which awards are approved and granted at the discretion of the Remuneration Committee.

Long Term Incentive Plan – Performance Scheme Plan (PSP)
On 9 February 2021, conditional awards of share options were granted to the Executive Directors and the other senior managers. 
These awards are capable of vesting over the period from 9 February 2021 to the 2024 results announcement, subject to the 
achievement of performance conditions and continued service. The performance conditions attached to the awards are Total 
Shareholder Return (TSR), which is a market-based performance condition, and EPS growth, which is a non-market-based 
performance condition. The fair value of the TSR element of the performance conditions is calculated and fixed at the date of grant 
using a Stochastic options pricing model. The fair value of the EPS element of the performance conditions is reviewed at each 
balance sheet date and adjusted through the number of options expected to vest. The awards will generally vest to participants at 
the end of the vesting period subject to good and bad leaver provisions. There are no cash settlement alternatives and the Group 
accounts for the PSP as an equity-settled plan.

DR. MARTENS PLC  ANNUAL REPORT 2022

215

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

26. Share-based payments continued
Long Term Incentive Plan – Restricted Scheme Plan (RSP)
On 9 February 2021, service conditional awards of shares under the RSP were granted to certain employees of the Group. The 
awards vest in two tranches, with 50% vesting 18 months following the grant date and 50% vesting 36 months following the grant 
date. The members of the RSP must be employed by the Group at the end of the vesting or service period for each tranche. If 
employees leave the Group after the first 50% tranche has vested but before the second 50% tranche is due to vest, the second 
tranche will lapse. The fair value of restricted awards is the face value of the awards at the date of grant. There are no cash 
settlement alternatives. The Group accounts for the restricted shares as an equity-settled plan. Full details on the performance 
conditions for all the LTIP awards can be found in the Remuneration report on pages 150 to 161.

Free share award
On 8 October 2021, the Group granted free shares to all employees, offering all employees awards of ordinary shares in the 
Company at an exercise price of £nil. All awards vested on 31 March 2022 and the vesting of these share awards was dependent  
on continued employment from the grant date.

Included in staff costs is £5.2m (FY21: £0.7m) in relation to expenses arising from equity-settled share-based payments. Within this 
amount is £0.8m (FY21: £nil) in relation to the free share award.

Global bonus scheme share plan
The Remuneration Committee of the Group has determined that a proportion of the annual Executive Bonus Scheme will be settled 
in the form of purchased Parent Company’s shares. There were no cancellations or modifications to the awards during the year.

Included in staff costs is £1.9m (FY21: £nil) in relation to expenses arising from cash-settled share-based payments.

Movements during the year
The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, share options during 
the year:

 FY22 

 LTIP 

 FY21 

 LTIP 

 No. 

WAEP

 No. 

 WAEP 

Outstanding at the beginning of the year

2,665,803 

–

–

–

Granted

Vested
Forfeited

 1,017,177 

–
(495,081)

£0.00  2,665,803 

£0.00

–
–

–
–

–
–

Outstanding at the end of the year

 3,187,899 

£0.00  2,665,803 

£0.00

Weighted average contractual life remaining (years)

1.9

£0.00

2.9

£0.00

 FY22 

 Free share award 

 No. 

–

 222,600 

(205,675)
(16,925)

–

–

 WAEP 

–

£0.00

£0.00
–

–

 – 

Outstanding at the beginning of the year

Granted

Vested
Forfeited

Outstanding at the end of the year

Weighted average contractual life remaining (years)

216

DR. MARTENS PLC  ANNUAL REPORT 2022

 
26. Share-based payments continued
Fair value measurement
The following table lists the inputs to the models used for the three plans for the year ended 31 March 2022:

Date of grant

Share price (pence)

Fair value at grant date (pence)

Exercise price (pence)

Dividend yield (%)

Expected volatility (%)

Risk-free interest rate (%)

Expected life (years)

Model used

Date of grant

Share price (pence)

Fair value at grant date (pence)

Exercise price (pence)

Dividend yield (%)

Expected volatility (%)

Risk-free interest rate (%)

Expected life (years)

Model used

Date of grant

Share price (pence)

Fair value at grant date (pence)

Exercise price (pence)

Dividend yield (%)

Expected volatility (%)

Risk-free interest rate (%)

Expected life (years)

Model used

 FY22 

 LTIP 

PSP

PSP

PSP

RSP

RSP

06/07/2021

15/12/2021

15/12/2021 06/07/2021

15/12/2021

451

371

0

Nil

388

301

0

Nil

388

388

0

Nil

453

453

0

Nil

388

388

0

Nil

54.11%

0.10%

54.57%

0.42%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

2.7 years

2.3 years

2.3 years

2.7 years

2.3 years

Monte Carlo Monte Carlo

n/a

n/a

n/a

 FY21 

 LTIP 

PSP

09/02/2021

513

439

0

Nil

50.59%

0.03%

3.3 years

Monte Carlo

RSP

09/02/2021

513

513

0

Nil

0.00%

0.00%

1.5 – 3.0 years

n/a

 FY22 

 Free share award 

08/10/2021

 373 

 373 

0

 Nil 

0.00%

0.00%

 0.5 years 

 n/a

Volatility
For determining expected volatility, IFRS 2 requires the fair value to take into account historical volatility over the expected term.  
As Dr. Martens plc has been listed for less than the expected life of the plans it does not have sufficient information on historical 
volatility, and it computes volatility for the longest period for which trading activity is available. It also considered the historical 
volatility of similar entities in the same industry for the equivalent period of their listed share price history.

Employer payroll taxes
Employer payroll taxes are being accrued, where applicable, at local rate, which management expects to be the prevailing rate when 
the awards are exercised, based on the share price at the reporting date. The total employer payroll taxes for the year relating to all 
the awards was £0.7m (FY21: £0.1m).

DR. MARTENS PLC  ANNUAL REPORT 2022

217

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

27. Financial commitments and contingencies
Total future minimum lease payments (not discounted) under non-cancellable lease rentals are payable as follows:

Not later than one year

Later than one year and not later than five years
Later than five years

 FY22 
 £m 

 24.9 

 73.2 
 29.2 

 127.3 

 FY21 
 £m 

 22.7 

 54.3 
 20.0 

 97.0

The financial commitments note has been prepared on the basis that the lease commitments will continue to the end of the lease 
term and these lease breaks will not be exercised. The future minimum lease payments to the lease break are £84.6m (FY21: 
£65.1m).

Contingent liabilities exist in the form of a duty deferment guarantee to HMRC for a maximum amount of £0.9m (FY21: £0.9m), rent 
guarantees to various landlords of £2.1m (FY21: £1.7m) and other guarantees of £0.2m (FY21: £nil). These contingent liabilities which 
aggregate to £3.2m (FY21: £2.6m) are guaranteed under the revolving credit facility.

28. Leases
Set out below are the carrying amounts of lease liabilities (included under interest-bearing loans and borrowings) and the 
movements during the year: 

At 1 April 2021

Additions and remeasurement

Interest

Payments
Foreign exchange

At 31 March 2022

Current

Non-current

The following amounts were recognised in the Statement of Profit or Loss:

Depreciation expense of right-of-use assets

Interest expense on lease liabilities

Expenses relating to short-term leases (included in cost of sales)
Variable lease payments (included in cost of sales)

Total operating expenses recognised in profit

Total amount recognised in profit

Notes

8

18

18

Notes

8

 FY22 
 £m 

 84.8 

 47.8 

 3.5 

(24.0)
 0.8 

 112.9 

 19.8 

 93.1 

 FY22 
 £m 

 22.5 

 3.5 

 1.3 
 2.0 

 3.3 

 FY21 
 £m 

 88.4 

 20.4 

 3.7 

(23.8)
(3.9)

 84.8 

 18.2 

 66.6

 FY21 
 £m 

 21.5 

 3.7 

 0.8 
 0.7 

 1.5 

 29.3 

 26.7

29. Pensions
Defined contribution scheme
The Group operates a defined contribution pension scheme for its employees. The Group’s contributions to this scheme were £6.0m 
for the year ended 31 March 2022 (FY21: £5.8m) and at 31 March 2022 £0.8m (FY21: £0.9m) remained payable to the pension fund.

Defined benefit scheme
Airwair International Limited (a subsidiary of the Group) operates a pension arrangement called the Dr. Martens Airwair Group 
Pension Plan (the Plan). The Plan has a defined benefit section that provides benefits based on final salary and length of service  
on retirement, leaving service or death. The defined benefit section closed to new members on 6 April 2002 and closed to future 
accrual with effect from 31 January 2006. The Plan also has a defined contribution section that provides money purchase benefits 
to some current and former employees. 

The Plan is managed by a board of Trustees appointed in part by Airwair International Limited and in part from elections by 
members of the Plan. The Trustees have responsibility for obtaining valuations of the fund, administering benefit payments and 
investing the Plan’s assets. The Trustees delegate some of these functions to their professional advisers where appropriate. 

218

DR. MARTENS PLC  ANNUAL REPORT 2022

29. Pensions continued
Defined benefit scheme continued
The defined benefit section of the Plan is subject to the Statutory Funding Objective under the Pensions Act 2004. A valuation  
of the Plan is carried out at least once every three years to determine whether the Statutory Funding Objective is met. The last 
valuation was carried out at 30 June 2019 which confirmed that the Plan had sufficient assets to meet the Statutory Funding 
Objective. The next valuation is due at 30 June 2022. The Statutory Funding Objective does not currently impact on the recognition 
of the Plan in these accounts. 

During the year, no discretionary benefits were awarded. There were no Plan amendments, settlements or curtailments during  
the period. 

The weighted average duration of the defined benefit obligation is approximately 17 years (FY21: 17 years). Around 50% of the 
undiscounted benefits are due to be paid beyond 18 years’ time, with the last payments expected to be over 70 years from now.

Key risks
The defined benefit section of the Plan exposes Airwair International Limited to a number of risks:

•  Investment risk. The Plan holds investments in asset classes, such as equities, which have volatile market values and while these 
assets are expected to provide the real returns over the long term, the short-term volatility can cause additional funding to be 
required if a deficit emerges.

•  Interest rate risk. The value of the Plan’s liabilities is assessed using market yields on high quality corporate bonds to discount the 
liabilities. As the Plan holds assets such as equities, the value of the assets and liabilities may not move in the same way. The Plan 
holds derivatives to manage a proportion of the interest rate risk.

•  Inflation risk. A significant proportion of the benefits under the Plan are linked to inflation. Although the Plan’s assets are 

expected to provide a good hedge against inflation over the long term, movements in inflation expectations over the short term 
could lead to a deficit emerging. The Plan holds some derivatives to hedge a proportion of the potential changes in the value  
of the liabilities due to changes in market inflation expectations.

•  Mortality risk. In the event that members live longer than assumed, a deficit could emerge in the Plan.

Although the Lloyds Banking Group Pensions Trustees Limited v. Lloyds Bank PLC (and others) court judgment on 26 October 2018 
(and the subsequent court judgement on 20 November 2020) provided some clarity in respect of GMP equalisation and the 
obligations that this places on schemes, the actual impact of equalising the Plan’s GMPs remains uncertain. An approximate 
allowance has been made in the disclosures for the impact of GMP equalisation. There were no other plan amendments, curtailments  
or settlements during the period.

Effect of the Plan on Company’s future cash flows
Airwair International Limited is required to agree a Schedule of Contributions with the Trustees of the Plan following a valuation, 
which must be carried out at least once every three years. Following the valuation of the Plan at 30 June 2019, a Schedule of 
Contributions was agreed under which Airwair International Limited was not required to make any contributions to the defined 
benefit section of the Plan (other than payments in respect of administrative expenses). Accordingly, Airwair International Limited 
does not expect to contribute to the defined benefit section of the Plan, although it will continue to contribute to the defined 
contribution section in line with the Schedule of Contributions. The next valuation of the Plan is due as at 30 June 2022. If this 
reveals a deficit then Airwair International Limited may be required to pay contributions to the Plan to repair the deficit over time.

The amounts recognised in the Balance Sheet (under IAS 19 Employee Benefits) are determined as follows: 

Fair value of assets – defined benefit section
Fair value of assets – defined contribution section

Fair value of plan assets

Present value of funded obligations – defined benefit section
Present value of funded obligations – defined contribution section

Present value of funded obligations – total

Surplus of funded plans
Impact of asset ceiling

Net pension asset 

 FY22 
 £m 

 68.6 
 20.4 

 89.0 

(55.3)
(20.4)

(75.7)

 13.3 
(13.3)

–

 FY21 
 £m 

 67.8 
 15.5 

 83.3 

(59.0)
(15.5)

(74.5)

 8.8 
(8.8)

–

Although the Plan has a surplus, this is not recognised on the grounds that Airwair International Limited is unlikely to derive any 
future economic benefits from the surplus.

DR. MARTENS PLC  ANNUAL REPORT 2022

219

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

29. Pensions continued
A reconciliation of the net defined benefit asset over the year is given below:

Net defined benefit asset at beginning of year

Total defined benefit charge in the Statement of Profit or Loss

Remeasurement losses in Other Comprehensive Income (OCI)
Employer’s contributions

Net defined benefit asset at end of the year

 FY22 
 £m 

 FY21 
 £m 

–

–

–
–

–

–

–

–
–

–

The amount charged to the Statement of Profit or Loss and Statement of Other Comprehensive Income in respect of the defined 
benefit section of the Plan was £nil (FY21: £nil). Costs in respect of the defined contribution section of the Plan, and other defined 
contribution arrangements operated by Airwair International Limited, are allowed for separately.

The remeasurements in respect of the defined benefit section of the Plan, to be shown in Other Comprehensive Income, are shown below:

(Gains)/losses on defined benefit assets in excess of interest

Losses/(gains) from changes to demographic assumptions

Losses/(gains) from changes of financial assumptions
Change in effect of asset ceiling

Total remeasurements to be shown in the OCI

The change in assets over the year was:

At 1 April

Interest on defined benefit assets

Return on defined benefit section assets less interest

Benefits paid from the defined benefit section
Increase in defined contribution section assets

At 31 March

Split as:

Fair value of assets – defined benefit section

Fair value of assets – defined contribution section

At 31 March

 FY22 
 £m 

(1.4)

–

(2.9)
 4.3 

–

 FY22 
 £m 

 83.3 

 1.3 

 1.4 

(1.9)
 4.9 

 FY21 
 £m 

(5.1)

 0.3 

 9.0 
(4.2)

–

 FY21 
 £m 

 73.2 

 1.4 

 5.1 

(2.1)
 5.7 

 89.0 

 83.3

68.6

 20.4

 89.0 

67.8

15.5

 83.3

The information above includes assets for the defined benefit section and also the defined contribution section. At 31 March 2022 
the assets for each scheme are as outlined above.

The change in the funded obligations over the year was:

At 1 April

Past service cost

Interest cost on defined benefit obligation

Changes to demographic assumptions

Changes to financial assumptions

Benefits paid from the defined benefit section
Increase in defined contribution section assets

At 31 March

Split as:

Present value of funded obligations – defined benefit section
Present value of funded obligations – defined contribution section

At 31 March

220

DR. MARTENS PLC  ANNUAL REPORT 2022

 FY22 
 £m 

 74.5 

–

 1.1 

–

(2.9)

(1.9)
 4.9 

 FY21 
 £m 

 60.5 

–

 1.1 

 0.3 

 9.0 

(2.1)
 5.7 

 75.7 

 74.5

55.3
20.4

75.7

59.0
15.5

74.5

29. Pensions continued
The change in the effect of the asset ceiling over the year is as follows:

At 1 April

Net interest charge on asset ceiling
Changes in the effect of the asset ceiling excluding interest

At 31 March

 FY22 
 £m 

 8.8 

 0.2 
 4.3 

 13.3 

 FY21 
 £m 

 12.7 

 0.3 
(4.2)

 8.8

A breakdown of the assets is set out below, split between those assets that have a quoted market value in an active market and 
those that do not. The assets do not include any investment in shares of Airwair International Limited.

Assets with a quoted market value in an active market:

Cash and other
Domestic

Assets without a quoted market value in an active market:

Equities and property

Domestic
Foreign

Fixed interest bonds

Unspecified

Index linked gilts

Domestic

Alternatives 

Unspecified

Property

Unspecified

Insured annuities

Domestic

Cash and other

Domestic

Foreign
Unspecified

Defined contribution section assets

Unspecified

 FY22 
 £m 

 FY21 
 £m 

–

–

 0.2 

 0.2 

 0.5 
 15.9 

 16.4 

 17.9 

 17.9 

 28.6 

 28.6 

 6.3 

 6.3 

 1.0 

 1.0 

 1.3 

 1.3 

 3.0 

 0.1 
(5.9)

(2.8)

 20.3 

 20.3 

 1.1 
 19.4 

 20.5 

 7.2 

 7.2 

 34.6 

 34.6 

 5.8 

 5.8 

–

–

 1.5 

 1.5 

 2.6 

–
(4.6)

(2.0)

 15.5 

 15.5 

Fair value of plan assets

 89.0 

 83.3

DR. MARTENS PLC  ANNUAL REPORT 2022

221

FINANCIAL STATEMENTSNotes to the Consolidated Financial Statements
for the year ended 31 March 2022 continued

29. Pensions continued
A full actuarial valuation was carried out at 30 June 2019. The results of that valuation were updated to 31 March 2022 by a qualified 
independent actuary. The principal assumptions selected by Airwair International Limited and used by the actuary to calculate the 
Plan’s defined benefit obligation were:

Discount rate

Inflation assumption (RPI)

Inflation assumption (CPI)

LPI pension increases subject to 5% cap
Revaluation in deferment

Post retirement mortality assumption

Tax free cash

Proportion married at retirement or earlier death

Assumed life expectancies on retirement at age 65 are:

Retiring today:

Retiring in 20 years’ time:

Male

Female

Male

Female

FY22

2.6%

3.6%

2.9%

3.5%
2.9%

 FY21 

2.0%

3.3%

2.5%

3.2%
2.5%

100% for males and 102% 
for females of the S3PA 
tables with CMI_2020 
projections using a 0% 
2020 weight parameter, a 
long-term improvement 
rate of 1.00% p.a. and no 
initial addition

100% (males) and 102% 
(females) of S3PA tables, with 
allowance for future 
improvements in line with 
CMI_2019, 1.00% long-term 
rate

Members are assumed to 
take 50% of the maximum 
tax free cash possible

Members are assumed to  
take 50% of the maximum  

tax free cash

70%

 21.8 

 24.0 

 22.8 

 25.2 

The key sensitivities of the defined benefit obligation to the actuarial assumptions are shown below:

Discount rate

Plus 0.5%

Minus 0.5%

Rate of inflation 

Plus 0.5%

Minus 0.5%

Life expectancy 

Plus 1.0 year

Minus 1.0 year

70%

 21.8 

 24.0 

 22.8 

 25.1

 FY21 
 £m 

(4.7)

 5.3 

 4.3 

(4.6)

 2.8 

(2.7)

 FY22 
 £m 

(4.2)

 4.7 

 4.1 

(3.7)

 2.6 

(2.6)

The sensitivity illustrations set out above are approximate. They show the likely effect of an assumption being adjusted whilst all other 
assumptions remain the same. Only the impact on the liability value (i.e. the defined benefit obligation) is considered – in particular:

•  no allowance is made for any changes to the value of the Plan’s invested assets in scenarios where interest rates or market 

inflation expectations change; and

•  no allowance is made for changes in the value of the annuity policies held by the Plan, which is calculated using the same actuarial 

assumptions as for the Plan’s defined benefit obligation.

Such changes to the asset values would be likely to partially offset the changes in the defined benefit obligation. 

The net Balance Sheet and Statement of Profit or Loss are not sensitive to the actuarial assumptions used at the current time, due 
to the effect of the asset ceiling.

222

DR. MARTENS PLC  ANNUAL REPORT 2022

30. Related party transactions
Transactions with related parties
Transactions between the Company and its wholly owned subsidiaries, which are related parties of the Company, have been 
eliminated on consolidation and are not disclosed in this note. A list of investments in subsidiary undertakings can be found  
in note 12 to the Parent Company financial statements.

Alter Domus1

Amount incurred 
Amount payable by/(owed) at year end

Genesys1

Amount incurred 
Amount payable by/(owed) at year end

Klarna1

Amount incurred 
Amount payable by/(owed) at year end

TeamViewer1

Amount incurred 

Amount payable by/(owed) at year end

 FY22 
 £’000 

 FY21 
 £’000 

 29 
–

 41 
(1)

 188 
 47 

 6 

–

 6 
(6)

–
–

–
–

 6 

–

 1.   Alter Domus, Genesys, Klarna and TeamViewer are related to the Group as they are under the common control of Permira V Fund, which is itself controlled by 

Permira Holdings Limited, a major shareholder which has significant influence over the Group.

Key management personnel compensation 
The compensation of key management (including Executive Directors) for the year was as follows:

Salaries and benefits

Exceptionals: IFRS 2 (non-cash)

Pensions

This includes the Directors of all Group companies.

 FY22 
 £m 

 8.7 

–

 0.2 

 FY21 
 £m 

 26.6 

 10.8 

 0.2

DR. MARTENS PLC  ANNUAL REPORT 2022

223

FINANCIAL STATEMENTSCONTENTS

Parent Company Balance Sheet 

225

Parent Company Statement  
of Changes in Equity 

Notes to the Parent Company 
Financial Statements 

226

227

ARENT
COMPANY

224

DR. MARTENS PLC  ANNUAL REPORT 2022

Parent Company Balance Sheet 
As at 31 March 2022

Non-current assets
Investments

Current assets

Trade and other receivables
Cash and cash equivalents

Total assets

Current liabilities
Trade and other payables

Total liabilities

Net assets

Equity attributable to the owners of the parent

Share capital

Capital reserve – own shares

Capital redemption reserve
Retained earnings

Total equity

Notes

 Total 
 FY22 
 £m 

 Total 
 FY21 
 £m 

6

 1,413.4 

 1,413.4 

7
8

 34.0 
–

 34.0 

 10.2 
 9.5 

 19.7 

 1,447.4 

 1,433.1 

9

(30.9)

(26.6)

(30.9)

(26.6)

 1,416.5 

 1,406.5 

10

11

11
11

 10.0 

–

 10.0 

–

–
 1,406.5 

–
 1,396.5 

 1,416.5 

 1,406.5

As permitted by section 408 of the Companies Act 2006, the Company’s Statement of Profit and Loss has not been included  
in these financial statements.

The Company incurred a profit for the year to 31 March 2022 of £17.0m (FY21: loss of £5.0m). The Directors consider £1,389.8m 
(FY21: £1,385.0m) of retained earnings is distributable and £16.7m (FY21: £11.5m) is non-distributable.

The notes on pages 227 to 232 are an integral part of these financial statements.

The financial statements on pages 225 to 232 were approved and authorised by the Board of Directors and signed on its behalf by:

KENNY WILSON 
CHIEF EXECUTIVE OFFICER 
31 May 2022 

JON MORTIMORE 
CHIEF FINANCIAL OFFICER 
31 May 2022

DR. MARTENS PLC  ANNUAL REPORT 2022

225

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
Parent Company Statement of Changes in Equity 
For the year ended 31 March 2022

At date of incorporation on 19 October 2020

Comprehensive expense
Loss for the period

Total comprehensive expense for the period

Shares issued

Share for share exchange

Capital reduction
Share-based payments

At 31 March 2021

Comprehensive income
Profit for the year

Total comprehensive income for the year

Dividends paid

Shares issued
Share-based payments

At 31 March 2022

Share capital
£m

Notes

Capital 
reserve 
– own shares
£m

Capital 
redemption 
reserve
£m

–

–

–

–

 1,400.0 

(1,390.0)
–

 10.0 

–

–

–

–
–

10

10

10

5

10

00

 10.0 

–

–

–

–

–

–
–

–

–

–

–

–
–

–

–

–

–

–

–

–
–

–

–

–

–

–
–

–

Retained 
earnings
£m

–

(5.0)

(5.0)

–

–

 1,390.0 
 11.5 

Total 
equity
£m

–

(5.0)

(5.0)

–

 1,400.0 

–
 11.5 

 1,396.5 

 1,406.5 

 17.0 

 17.0 

(12.2)

–
 5.2 

 17.0 

 17.0 

(12.2)

–
 5.2 

 1,406.5 

 1,416.5

The notes on pages 227 to 232 are an integral part of these financial statements. 

226

DR. MARTENS PLC  ANNUAL REPORT 2022

Notes to the Parent Company Financial Statements
For the year ended 31 March 2022

1. General information
Dr. Martens plc (the ‘Company’) is a public company incorporated in England and Wales under the Companies Act 2006. The 
Company’s registered office is: 28 Jamestown Road, Camden, London NW1 7BY. The principal activity of the Company and its 
subsidiaries (together referred to as the ‘Group’) is the design, development, procurement, marketing, selling and distribution  
of footwear, under the Dr. Martens brand. 

2. Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below. The Company has 
presented a comparative period from incorporation on 19 October 2020 to 31 March 2021 and the policies were consistently applied 
to the period presented, unless otherwise stated. Amounts are presented in GBP and to the nearest million pounds (to one decimal 
place) unless otherwise noted.

Basis of preparation
The financial statements have been prepared on a going concern basis under the historical cost convention and in accordance with United 
Kingdom Accounting Standards, including FRS 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ 
(United Kingdom Generally Accepted Accounting Practice) and in conformity with the requirements of the Companies Act 2006.

Disclosure exemptions
The Company has taken advantage of the following disclosure exemptions permitted by FRS 102:

•  the requirements of Section 7 Statement of Cash Flows and Section 3 Financial Statement Presentation, paragraph 3.17(d);

•  the requirements of Section 11 Financial Instruments, paragraphs 11.42, 11.44, 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 

11.48(c); 

•  the requirements of Section 33 Related Party Disclosures, paragraph 33.7.

Going concern
The financial statements have been prepared on a going concern basis. The Directors’ assessment is based on detailed trading and 
cash flow forecasts, including forecast liquidity and covenant compliance. The period of management’s assessment is from the date 
of the signing of the financial statements to 30 September 2023 and the going concern basis is dependent on the Group maintaining 
adequate levels of resources to operate during the period.

The Directors also considered the Group’s funding arrangements at 31 March 2022 with cash of £228.0m, term loan of £285.6m as 
well as available undrawn facilities of £189.5m. A bullet debt repayment of the term loan of £285.6m not due until February 2026. 

The year saw a slow recovery from Covid-19 as demand rebounded in our core markets as they emerged from lockdowns and 
restrictions and as we begin to learn to live with Covid-19. Despite a wide variety of localised restrictions negatively impacting 
trading on a country by country basis, a recovery trajectory has been clear. The principal impact of Covid in the year was on supply 
and specifically on manufacturing (as experienced with three factories being closed for circa three months in south Vietnam during 
summer 2021) and significantly extended lead times from factory to our DCs, particularly lead times to USA nearly doubling to 
90-95 days. More recently we have seen a slow improvement in lead times and, coupled with a high vaccination rate across our 
factories, we anticipate it unlikely we will experience a repeat of FY22 country-wide lockdown. Continued recovery is reliant upon 
economies normalising, following vaccination success in our core markets and learning to live with Covid-19. 

The Directors prepare their detailed forecasts and plans for the assessment period taking into account their experiences of trading 
through the financial year to March 2022, including the impact of Covid-19 on profitability, cash flow and covenant compliance.

The Directors remain vigilant and continue to monitor the effects of Covid-19 and supply chain challenges in all our core markets 
(across ecommerce, retail and wholesale channels) and economic and political instability and will react appropriately to further 
developments and associated risks. Trading in the year also identified that payments from wholesale customers remained strong 
throughout with no material increase in bad debts from pre Covid-19 trading. 

As part of the going concern assessment, management have modelled and the Directors have reviewed a base case and a severe but 
plausible downside scenario described in the Viability Statement set out on pages 104 and 105 with no planned cost or working 
capital mitigation (including the payment of dividends). 

The base case assumes the Group continues to trade with no restrictions in core markets and trade continues to build in line with the 
DOCS growth strategy.

Given the backdrop of continued global economic uncertainty the current geopolitical landscape and increasing inflation, the risks for 
modelling purposes in the severe but plausible downside scenario included a large website down during our peak period, factory 
closures for 3 months in one key production geographic and unexpected increases in costs and inflation arising from global events. 
These risks will impact on the revenue and cost growth assumptions in the base case and have been sensitised downward to model the 
severe but plausible downside scenario with no planned cost or working capital mitigation actions (including the dividend payments). 
The impact was represented by revenue growth being 33pts lower than the base case across all channels and geographies. 

DR. MARTENS PLC  ANNUAL REPORT 2022

227

FINANCIAL STATEMENTSNotes to the Parent Company Financial Statements
For the year ended 31 March 2022 continued

2. Accounting policies continued
Going concern continued
In the severe but plausible scenario modelled the Group continues to have satisfactory liquidity headroom but required remediation 
of the covenant headroom throughout the period under review. However, should this extreme downside scenario occur then 
mitigating actions could be taken including, (but not limited to) cancellation of pay awards, reduction in planned marketing spend, 
potential extension of payment terms with factories, reducing purchases in line with reduced sales, and delay/cancellation of IT 
related capex and reduced future dividend payments. In addition, if inflation expectations are high, we expect to increase prices to 
offset higher input costs. A more extreme downside scenario is not considered plausible.

To date we have had minimal experience of bad debts or lower margin. Whilst we have experienced manufacturing constraints 
through summer 2021 (with 3 factories in south Vietnam closed for 3 months) and extended lead times for logistics from Asia to 
USA, our plans assume the extended lead times are broadly maintained until H2 (when they slowly improve) with factories more 
likely to not experience country-wide, long-term lockdowns, but due to high vaccination status, more likely periods of sub optimal 
operations/closures for a few days with positive tests isolated but broadly continued operations. 

In addition, a reverse stress test has been modelled to determine what could break covenant compliance estimates and liquidity 
before any mitigating actions. To model these reverse stress tests the impact on revenue of zero covenant headroom and zero 
liquidity was calculated at the end of FY23. Under the covenant breach test it is concluded that the business could weather extreme 
growth reductions against the base case without mitigation, -38pts of revenue growth in FY23 before covenants are breached. 
Similarly, the business would have to experience -65pts revenue growth reduction in FY23 before zero cash headroom is reached, 
which would be below our pre-Covid-19 numbers (FY20). Under both tests modelled, there were no mitigating actions (including 
dividend payments) modelled and the resulting revenues calculated and likelihood of occurring have been considered. The Directors 
have assessed the likelihood of occurrence to be remote. 

The Directors will continue to monitor the effects of Covid-19 and inflation on our Group and the economies of the countries the 
Group operates and plan to maintain maximum flexibility to react on a market by market basis, taking into consideration the various 
national and local government regulations and policies as events unfold. 

In adopting the going concern basis for preparing the financial statements, the Directors have considered the business activities  
as well as the principal risks and uncertainties faced by the business. Based on the Group’s trading and cash flow forecasts, the 
Directors are satisfied that the Group will maintain an adequate level of resources to be able to continue to operate during the 
period under review. 

Taxation
The tax expense would represent the sum of the tax currently payable and deferred tax movement recognised in the period. There  
is no tax currently payable based on results for the period. Taxable profit differs from net profit as reported in the Statement of 
Comprehensive Income because it excludes items of income or expense that are taxable or deductible in other years and it further 
excludes items that are never taxable or deductible. The Company’s liability for current tax is calculated by using tax rates that have 
been enacted or substantively enacted by the end of each reporting period.

Dividends 
Final dividends are recorded in the financial statements in the period in which they are approved by the Company’s shareholders. 
Interim dividends are recorded in the period in which they are approved and paid.

Investments
Investments are stated at cost (also deemed the fair value) less any provision for impairment. 

Trade and other receivables
Trade receivables are classified under IFRS 9 and measured at amortised cost using the effective interest rate method. The 
Company recognises an allowance for expected credit losses (ECLs) for all debt instruments not held at FVPL. The most significant 
financial assets of the Group are its trade receivables, which are referred to as ‘customer and other receivables’. ECLs are based  
on the difference between the contractual cash flows due in accordance with the contract and all the cash flows that the Company 
expects to receive, discounted at an approximation of the original effective interest rate.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand deposits, and other short-term, highly liquid investments that are 
readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Trade and other payables
Trade and other payables include related party obligations incurred in connection with the reorganisation of the share capital of the 
Company and amounts due to subsidiary undertakings. 

228

DR. MARTENS PLC  ANNUAL REPORT 2022

2. Accounting policies continued
Share-based payments 
The Company provides benefits to certain employees (including Executive Directors) in the form of share-based payment 
transactions, whereby employees render services as consideration in exchange for equity instruments (equity-settled transactions). 
Further details of the share-based payments accounting policy can be found in note 2.25 of the Consolidated Financial Statements.

Share capital 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, from the proceeds.

Capital reserve – own shares
Dr. Martens plc shares held by the Company’s two SIP Trusts are classified in shareholders’ equity as ‘Capital reserve – own shares’ 
and are recognised at cost. No gain or loss is recognised in the income statement on the purchase or sale of such shares.

Significant judgements and estimates
The following judgements have had the most significant effect on amounts recognised in the financial statements:

Investments
The Company assesses, at each reporting date, whether there is an indication that any investment may be impaired. If any indication 
exists, or when annual impairment testing for an investment is required, the Company estimates the investment’s recoverable 
amount. In assessing an investment’s recoverable amount, the estimated future cash flows are discounted to their present value 
using a pre-tax discount rate that reflects current market assessments of the time value of money.

3. Staff costs
Other than the Directors, the Company had no employees during the year. Details of Directors’ remuneration can be found in note 7 
to the Consolidated Financial Statements and in the Remuneration report on pages 150 to 161.

4. Auditor’s remuneration
The Company has incurred audit fees of £15,750 (FY21: £15,000) for the year.

5. Dividends

Equity dividends on ordinary shares declared and paid during the year:
Interim dividend for FY22: 1.22p (FY21: nil)

Total dividends declared and paid during the year

Proposed for approval by shareholders at the AGM

(not recognised as a liability at 31 March 2022 or 31 March 2021)
Final dividend for FY22: 4.28p (FY21: nil)

Total interim and final dividend relating to FY22

Dividend as a % of earnings

Dividend per share 

Total dividend per share relating to FY22 (pence)

6. Investments

At 1 April 2021
Acquisitions

At 31 March 2022

A list of the Company’s investments in subsidiary undertakings can be found in note 12.

 FY22 
 £m 

 12.2 

 12.2 

 42.8 

 55.0 

30.4%

 5.50 

 FY21 
 £m 

–

–

–

–

–

–

 FY22 
 £m 

 1,413.4 
–

 FY21 
 £m 

–
 1,413.4 

 1,413.4 

 1,413.4

DR. MARTENS PLC  ANNUAL REPORT 2022

229

FINANCIAL STATEMENTSNotes to the Parent Company Financial Statements
For the year ended 31 March 2022 continued

7. Trade and other receivables 

Social security and other taxes 

Prepayments and accrued income
Amounts owed by subsidiary undertakings

8. Cash and cash equivalents

Cash and cash equivalents

9. Trade and other payables

Trade creditors

Amounts due to subsidiary undertakings

Accruals and deferred income
Taxation

10. Share capital

Authorised, called up and fully paid

 FY22 
 £m 

 0.1 

 0.5 
 33.4 

 34.0 

 FY22 
 £m 

–

 FY22 
 £m 

 0.5 

 27.8 

 2.4 
 0.2 

 30.9 

 FY22 
 No. 

 FY22 
 £m 

 FY21 
 No. 

Ordinary shares of £0.01 each

1,000,222,700 

 10.0 

 1,000,000,100 

1,000,222,700 

 10.0 

 1,000,000,100 

The movements in the ordinary share capital during the period ended 31 March 2022 were as follows:

 FY21 
 £m 

 0.7 

 0.4 
 9.1 

 10.2

 FY21 
 £m 

 9.5

 FY21 
 £m 

–

 18.1 

 8.5 
–

 26.6

 FY21 
 £m 

 10.0 

 10.0

As at 1 April 2021

Further shares issued

Share consolidation

Issued on share for share exchange

Share cancellation

Capital reduction
Sub-division of shares

 FY22 
 Ordinary shares 
 No. 

 FY22 
 Share capital 
 £m 

 FY21 
 Ordinary shares 
 No. 

 FY21 
 Share capital 
 £m 

 1,000,000,100 

 10.0 

 222,600 

–

–

–

–
–

–

–

–

–

–
–

 1 

 139 

(139)

–

–

–

 10,000,003 

 1,400.0 

(3)

–
 990,000,099 

–

(1,390.0)
–

As at 31 March 2022

1,000,222,700 

 10.0 

 1,000,000,100 

 10.0

For details of share transactions during the year, refer to note 23 of the Group Consolidated Financial Statements.

230

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
 
11. Reserves
Reserve

Share capital

Capital reserve – own shares

Capital redemption reserve

Retained earnings

Description and purpose

Nominal value of subscribed shares.

This reserve relates to shares held by SIP Trusts as ‘treasury shares’. The shares held by the SIP 
Trusts were issued directly to the Trusts in order to satisfy outstanding employee share options 
and potential awards under the employee share incentive schemes. The Company issued shares 
directly to the Trusts of 110,900 on 8 October 2021 and 111,700 on 31 March 2022, and at 31 March 
2022 held 16,925 shares (FY21: nil).

A non-distributable reserve into which amounts are transferred following the redemption or 
purchase of own shares. The reserve was created in order to ensure sufficient distributable 
reserves were available for the purpose of redeeming preference shares in the prior year. 

To recognise the profit or loss, all other net gains and losses and transactions with owners  
(e.g. dividends) not recognised elsewhere, and the value of equity-settled share-based awards 
provided to Executive Directors and other senior executives as part of their remuneration  
(refer to notes 25 and 26 of the Group Consolidated Financial Statements for further details).

DR. MARTENS PLC  ANNUAL REPORT 2022

231

FINANCIAL STATEMENTSNotes to the Parent Company Financial Statements
For the year ended 31 March 2022 continued

12. Subsidiary undertakings
The registered address and principal place of business of each subsidiary undertaking are shown in the footnotes below the table. The 
financial performance and financial position of these undertakings have been consolidated in the Group consolidated financial statements.

Name

Country of registration Class of share capital held

 Direct 

 Indirect 

Nature of business

Airwair (1994) Limited1

Airwair (1996) Limited1

England and Wales £1 Ordinary shares

England and Wales £1 Ordinary shares

Airwair International Limited1

England and Wales £1 Ordinary shares

Airwair Limited1

England and Wales £1 Ordinary shares

Airwair Property Limited1

England and Wales £1 Ordinary shares

–

–

–

–

–

100% Management company

100% Management company

100% Footwear retail and distribution

100% Management company

100% Property investment

Nature of 
investment

England and Wales Ordinary shares

100%

– Management company

Ampdebtco Limited2

DM Germany GmbH13

DM Sweden AB14

Germany

Sweden

Ordinary

Ordinary

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Manufacturing support

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Management company

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

100% Footwear retail and distribution

50% Trademark registration

100% Footwear retail and distribution

100% Dormant

100% Dormant

100% Dormant

100% Dormant

100% Dormant

Dr. Martens Airwair (Ireland) Limited12

Republic of Ireland Ordinary

Dr. Martens Airwair (Zhuhai) Company Limited*4 China

Dr. Martens Airwair Belgium N.V8

Dr Martens Airwair Canada Inc.19

Dr. Martens Airwair France S.A.S9

Belgium

Canada

France

Ordinary

Ordinary

Capital of no par value

Ordinary

Dr Martens Airwair Group Limited1

England and Wales Ordinary shares

Dr. Martens Airwair Hong Kong Limited5

Hong Kong

Dr. Martens Airwair Japan KK7

Dr. Martens Airwair Korea Limited6

Dr. Martens Airwair Spain S.L.U17

Dr. Martens Airwair USA LLC3

Japan

Korea

Spain

USA

Ordinary

Ordinary

Ordinary

Ordinary

Capital of no par value

Dr. Martens Airwair Wholesale Limited1

England and Wales £1 Ordinary shares

Dr. Martens Italy SRL15

Italy

Dr. Martens Netherlands B.V.10

Netherlands

Ordinary

Ordinary

GFM Trademarks GmbH11

Shanghai Airwair Trading Ltd*16

Germany

China

DM1 Ordinary shares

Ordinary

Dr. Martens Sports & Leisure Limited1

England and Wales £1 Ordinary shares

Dr Martens Airwair Singapore PTE Limited18

Singapore

Ordinary

Dr Martens Airwair & Co Limited1

England and Wales £1 Ordinary shares

Dr. Martens Dept. Store Limited1

England and Wales £1 Ordinary shares

Dr Martens Limited1

England and Wales £1 Ordinary shares

*The financial year of this entity ends on 31 December in line with local requirements.

1. Cobbs Lane, Wollaston, Northamptonshire, England, NN29 7SW.

2. 28 Jamestown Road, Camden, London, England, NW1 7BY.

3. 10 Northwest, 10th Avenue, Portland, Oregon, USA, 97209.

4. No. 04B, F16. Seat B, No 2021, Jiuzhou Avenue West, Zhuhai 519000, Guangdong Province, China.

5. Unit 2306-11, 23F, Sun Life Tower, The Gateway Tower 5, Harbour City, 15 Canton Road, Tsim Sha Tsui, Hong Kong.

6. 1F, Yanghwa-ro 10-gil 45, Mapo-gu, Seoul, South Korea.

7. 5-2-28 Jingumae, Shibuya, Tokyo, Japan 150-0001.

8. Avenue du Port 86C, Box 204, 1000 Brussels.

9. 36 Rue Des Petits Champs, 75002, Paris, France.

10. Postbus 23393, 110DW Amsterdam Zuidoost.

11. An Der Arch 3, 82402, Bayern, Germany.

12. 3rd Floor Kilmore House, Park Lane, Spencer Dock, Dublin 1.

13. 5. Etage, Plane Mühle 2 40221 Düsseldorf.

14. Blekingegatan 48, 11662 Stockholm, Sweden.

15. Via Morimondo 26–20143 Milano.

16. Room 907, Gateway Office Tower 1, No 1, Hongqiao Road, Xuhui District, Shanghai, China.

17. C/Principe de Vergara, 112 4A Planta 28002, Madrid, Spain.

18. 77 Robinson Road, 13-00 Robinson 77, Singapore 068896.

19. 69 Wingold Avenue, Suite 107, Box 122, Toronto, Ontario, Canada M6B 1P8.

232

DR. MARTENS PLC  ANNUAL REPORT 2022

NOTICE OF 
ANNUAL 
GENERAL 
MEETING 
2022

To be held at 28 Jamestown Road, Camden, NW1 7BY  
on Thursday 14 July 2022 at 9.30am (BST)

THIS DOCUMENT IS IMPORTANT AND REQUIRES  
YOUR IMMEDIATE ATTENTION.
If you are in any doubt as to the action you should take, you should 
immediately consult your stockbroker, bank manager, solicitor, accountant 
or other independent professional adviser authorised under the Financial 
Services and Markets Act 2000 if you are resident in the United Kingdom 
or, if you reside elsewhere, another appropriately authorised  
financial adviser. 

If you have sold or otherwise transferred all your shares in Dr. Martens plc, 
please forward this document and accompanying documents (except any 
personalised form of proxy, if applicable) to the purchaser or transferee, or 
to the stockbroker or other agent through whom the sale or transfer was 
effected, for transmission to the purchaser or transferee.

DR. MARTENS PLC  ANNUAL REPORT 2022

233

NOTICE OF ANNUAL GENERAL MEETING 2022Notice of Annual General Meeting 2022

How to vote
Your votes are important to us. You can 
cast your votes in advance of the meeting 
in the following ways:

become due and payable on 19 July 2022 
to shareholders named on the Register  
of Members at the close of business on  
10 June 2022.

How to ask questions
We encourage shareholders who wish  
to do so to submit any questions for the 
Board that relate to the resolutions  
being proposed at the AGM by email to  
company.secretariat@drmartens.com by 
12 July 2022. This will enable the Board to 
answer as many shareholder questions as 
possible. We will publish a list of answers to 
any questions received that relate to the 
business of the AGM on drmartensplc.com 
shortly after the meeting. 

Recommendation
The Board believes that all the resolutions 
to be proposed at the AGM are in the  
best interests of the Company and its 
shareholders as a whole. The Directors 
therefore unanimously recommend  
that shareholders vote in favour of all 
resolutions, as they intend to do in 
respect of their own shareholdings.

Yours faithfully,

EMILY REICHWALD 
GENERAL COUNSEL  
AND COMPANY SECRETARY

EMILY REICHWALD  
GENERAL COUNSEL AND COMPANY 
SECRETARY

Dear shareholder ,

I have the pleasure of writing to you with 
details of Dr. Martens plc’s Annual General 
Meeting (‘AGM’), which will be held on 
Thursday 14 July 2022 at 28 Jamestown 
Road, Camden, London, NW1 7BY. The 
meeting will commence at 9.30am (BST). 

The formal Notice of Meeting (the 
‘Notice’) follows this letter on pages 235 
and 236 and sets out details of each of 
the resolutions to be proposed for 
shareholder approval, together with 
detailed explanatory notes relating to 
each individual resolution, which can be 
found on pages 237 to 239. Additional 
useful notes for shareholders wishing  
to issue proxy voting instructions 
electronically or by post can be found  
on pages 240 to 241.

•  online by logging on to our Registrar 
Equiniti’s website, sharevote.co.uk;

•  via the electronic proxy appointment 

service offered by Euroclear UK & Ireland 
Limited for members of CREST; or

•  by completing and returning a paper 
proxy form, available from Equiniti on 
request (contact details can be found 
on the inside back cover).

Details of how to submit your proxy vote 
by post, online or through CREST are set 
out on pages 240 and 241.

We recommend that shareholders 
intending to vote by proxy nominate the 
Chair of the meeting as their proxy. Doing 
so will ensure that your shares are voted 
at the meeting, on your behalf and in 
accordance with your voting instructions.

All of the resolutions at the AGM will be 
taken on a poll vote. The results of the 
AGM will be notified to the London Stock 
Exchange and posted on our website, 
drmartensplc.com, as soon as possible 
after the AGM, along with details of the 
business conducted at the AGM.

Meeting attendance
Whilst government restrictions relating to 
Covid-19 have, as at the date of this Notice, 
fallen away, the pandemic remains 
ongoing. The health and wellbeing of all 
our shareholders and employees is of 
paramount importance and we therefore 
ask that shareholders considering 
attending the meeting take sensible 
precautions before doing so and that you 
do not attend if you are displaying any of 
the symptoms of COVID-19. 

Re-election of Directors
All Directors will once again stand for 
re-election at the AGM, in line with the 
provisions of the UK Corporate 
Governance Code. Full biographies of 
each Director standing for re-election can 
be found on pages 114 to 117 of the Annual 
Report and at drmartensplc.com. The 
Board continues to consider that each 
Director is fully effective and committed  
to his or her role and is pleased to 
recommend their re-election at the AGM. 

We will continue to monitor public health 
guidance in relation to the COVID-19 
pandemic. Should it become appropriate 
to amend arrangements for the AGM,  
we will notify shareholders through our 
corporate website, drmartensplc.com. 

We would appreciate it if shareholders 
planning to attend the meeting notify 
us in advance by email to:  
company.secretariat@drmartens.com 
by 12 July 2022. This will enable us to 
make the necessary arrangements to 
comfortably accommodate shareholders 
at our Camden office, which is currently 
undergoing significant construction work 
that will be unlikely to have concluded by 
the date of the AGM.

Final dividend
As we most recently reiterated in our  
Half Year Results, the Board has adopted 
a progressive dividend policy that  
reflects the long-term earnings and  
cash flow potential of the Group, taking 
into account the Group’s financial 
performance, market conditions and need 
for financial flexibility. Its policy takes into 
consideration the characteristics of our 
business, our expectations for future  
cash flows and our plans for organic 
investment in innovation and productivity.

In line with this policy, the Board is 
recommending, under resolution 3, a final 
dividend for the year ended 31 March 
2022 of 4.28 pence per share, which, 
subject to approval by shareholders, will 

234

DR. MARTENS PLC  ANNUAL REPORT 2022

DR. MARTENS PLC
Company number: 12960219

Notice of Meeting 14 July 2022 
Notice is hereby given that the Annual 
General Meeting of Dr. Martens plc (the 
‘Company’) will be held at 28 Jamestown 
Road, Camden, London, United Kingdom, 
NW1 7BY on Thursday 14 July 2022 at 
9.30am (the ‘AGM’) for the purposes set 
out below.

You will be asked to consider and, if 
thought fit, pass the following resolutions. 
Resolutions 1 to 15 (inclusive) will be 
proposed as ordinary resolutions, and 
Resolutions 16 to 19 (inclusive) will be 
proposed as special resolutions.

1. Reports and Accounts
To receive the Strategic Report, Directors’ 
Report, and the audited accounts for the 
financial year ended 31 March 2022, 
together with the report of the auditor.

2. Directors’ Remuneration report 
To receive and to approve the Directors’ 
Remuneration report for the year ended 31 
March 2022, as set out on pages 147 to 161 
of the Annual Report, on an advisory basis. 

3. Final dividend 
To declare a final dividend of 4.28p per 
share for the year ended 31 March 2022, 
as recommended by the Directors.

4-11. Re-election of Directors
To re-elect the following Directors who 
are seeking annual re-election in 
accordance with the UK Corporate 
Governance Code:

4. Paul Mason

5. Kenny Wilson

6. Jon Mortimore

7. Ian Rogers

8. Ije Nwokorie

9. Lynne Weedall

10. Robyn Perriss 

11. Tara Alhadeff 

   To view our full Board biographies, 
see P114-117 of the Annual Report  
or visit drmartensplc.com

12. Appointment of auditors
To resolve that PricewaterhouseCoopers 
LLP be, and is hereby, appointed as 
auditor of the Company to hold office 
from the conclusion of this meeting until 
the conclusion of the next general 
meeting at which accounts are laid before 
the Company.

13. Auditor’s remuneration
To resolve that the Audit and Risk 
Committee be authorised to determine 
the remuneration of the auditor on  
behalf of the Board.

14. Political donations 
To resolve that, in accordance with 
sections 366 and 367 of the Companies 
Act 2006, the Company and any company 
which, at any time during the period for 
which this resolution has effect, is or 
becomes a subsidiary of the Company,  
be and are hereby authorised to: 

(A)  make political donations to political 
parties and/or independent election 
candidates, not exceeding £100,000 
in total;

(B)  make political donations to political 
organisations, other than political 
parties, not exceeding £100,000 in 
total; and

(C)   incur political expenditure not 
exceeding £100,000 in total,

provided that the aggregate amount of 
any such donations and expenditure 
under paragraphs (A), (B) and (C) shall 
not exceed £100,000, during the period 
beginning with the date of the passing of 
this resolution and ending at the 
conclusion of the Company’s AGM to be 
held in 2023 or until 1 October 2023, 
whichever is sooner.

For the purpose of this resolution the 
terms ‘political donations’, ‘political 
parties’, ‘independent election 
candidates’, ‘political organisations’ and 
‘political expenditure’ have the meanings 
set out in sections 363 to 365 of the 
Companies Act 2006.

15.  Directors’ authority to  

allot shares 

To resolve that the Directors be and  
are hereby authorised generally and 
unconditionally pursuant to section 551  
of the Companies Act 2006 to exercise  
all the powers of the Company to allot 
shares in the Company and to grant rights 
to subscribe for or convert any security 
into shares in the Company:

(A)  Up to an aggregate nominal amount 
of £3,334,075.67 (such amount to be 
reduced by any allotments or grants 
made under paragraph (B) below in 
excess of such sum); and

(B)  Comprising equity securities (as 
defined in section 560(1) of the 
Companies Act 2006) up to an 
aggregate nominal amount of 
£6,668,151.33 (such amount to be 
reduced by any allotments made under 
paragraph (A) above) in connection 
with an offer by way of a rights issue:

(i)   To ordinary shareholders in 

proportion (as nearly as may  
be practicable) to their existing 
holdings; and 

(ii)   To holders of other equity securities 

as required by the rights of those 
securities or as the Directors 
otherwise consider necessary, 

and so that the Directors may impose any 
limits or restrictions and make any 
arrangements which they consider 
necessary or appropriate to deal with any 
treasury shares, fractional entitlements, 
record dates, legal, regulatory or practical 
problems in, or under the laws of, any 
territory or any other matter.

The authorities conferred on the Directors 
to allot securities under paragraphs (A) 
and (B) will expire at the conclusion of the 
AGM of the Company to be held in 2023 or 
on 1 October 2023, whichever is sooner, 
unless previously revoked or varied by the 
Company, and such authority shall extend 
to the making before such expiry of an 
offer or an agreement that would or might 
require relevant securities to be allotted 
after such expiry, and the Directors may 
allot relevant securities in pursuance of 
that offer or agreement as if the authority 
conferred hereby had not expired. 

DR. MARTENS PLC  ANNUAL REPORT 2022

235

NOTICE OF ANNUAL GENERAL MEETING 2022 
 
Notice of Annual General Meeting 2022 
continued

16.  General disapplication of 

pre-emption rights 

To resolve as a special resolution that, 
subject to the passing of Resolution 15, 
the Directors be empowered to allot 
equity securities (as defined in the 
Companies Act 2006) for cash under the 
authority given by that resolution (set out 
in this Notice of Meeting), and/or to sell 
ordinary shares held by the Company as 
treasury shares for cash, as if section 561 
of the Companies Act 2006 did not apply 
to any such allotment or sale, provided 
that such authority be limited:

(A)  To the allotment of equity securities 

and sale of treasury shares in 
connection with an offer of, or invitation 
to apply for, equity securities (but in 
the case of the authority granted 
under paragraph (B) of Resolution 15, 
by way of a rights issue only): 

(i)   To ordinary shareholders in 

proportion (as nearly as may be 
practicable) to their existing 
holdings; and 

(ii)   To holders of other equity securities 

as required by the rights of those 
securities or as the Directors 
otherwise consider necessary, 

and so that the Directors may impose any 
limits or restrictions and make any 
arrangements which they consider 
necessary or appropriate to deal with any 
treasury shares, fractional entitlements, 
record dates, legal, regulatory or practical 
problems in, or under the laws of, any 
territory or any other matter; and

(B)   In the case of the authority granted 

under paragraph (A) of Resolution 15 
and/or in the case of any sale of 
treasury shares, to the allotment of 
equity securities or sale of treasury 
shares (otherwise than under 
paragraph (A) above) up to an 
aggregate nominal amount of 
£500,111.35.

and shall expire at the conclusion of the 
AGM of the Company to be held in 2023 or 
on 1 October 2023, whichever is sooner 
(unless previously renewed, revoked or 
varied by the Company in general 
meeting), provided that the Company may 
before that date make offers, and enter 
into agreements, which would, or might, 
require equity securities to be allotted (and 
treasury shares to be sold) after the 
authority ends and the Directors may allot 
equity securities (and sell treasury shares) 
under any such offer or agreement as if 
the authority had not ended. 

17.  Additional disapplication  
of pre-emption rights for 
acquisitions and other  
capital investments

To resolve as a special resolution that, 
subject to the passing of Resolution 15, 
the Directors be empowered in addition to 
any authority granted under Resolution 16 
to allot equity securities (as defined in the 
Companies Act 2006) for cash under the 
authority given by Resolution 15 (set out 
in this Notice of Meeting) and/or to sell 
ordinary shares held by the Company as 
treasury shares for cash as if section 561 
of the Companies Act 2006 did not apply 
to any such allotment or sale, provided 
that such authority be:

(A)  limited to the allotment of equity 

securities or sale of treasury shares 
up to an aggregate nominal amount  
of £500,111.35; and

(B)   used only for the purposes of financing 
(or refinancing, if the authority is to 
be used within six months after the 
original transaction) a transaction 
which the Directors of the Company 
determine to be an acquisition or 
other capital investment of a kind 
contemplated by the Statement of 
Principles on Disapplying Pre-Emption 
Rights most recently published by the 
Pre-Emption Group prior to the date 
of this Notice of Meeting, 

and shall expire at the conclusion of the 
AGM of the Company to be held in 2023  
or on 1 October 2023, whichever is sooner 
(unless previously renewed, revoked or 
varied by the Company in general 
meeting), provided that the Company may 
before that date make offers, and enter 
into agreements, which would, or might, 
require equity securities to be allotted (and 
treasury shares to be sold) after the 
authority ends and the Directors may allot 
equity securities (and sell treasury shares) 
under any such offer or agreement as if 
the authority had not ended. 

18.  Company’s authority to 
purchase its own shares 
To resolve as a special resolution that the 
Company is authorised for the purposes 
of section 701 of the Companies Act 2006 
to make one or more market purchases 
(as defined in section 693(4) of the 
Companies Act 2006) of its ordinary 
shares of £0.01 each (‘ordinary shares’), 
such power to be limited:

(A)  To a maximum number of 100,022,270 

ordinary shares; and

(B)  By the condition that the minimum 
price which may be paid for an 
ordinary share is £0.01 and the 
maximum price which may be paid for 
an ordinary share is the higher of: 

(i)   an amount equal to 105% of the 
average market value of an 
ordinary share for the five 
business days immediately 
preceding the day on which that 
ordinary share is contracted to  
be purchased; and 

(ii)   an amount equal to the higher of 
the price of the last independent 
trade of an ordinary share and  
the highest current independent 
bid for an ordinary share on the 
trading venues where the 
purchase is carried out, 

in each case, exclusive of expenses, such 
power to apply until the end of the AGM 
of the Company to be held in 2023 or 
until 1 October 2023, whichever is sooner, 
but in each case so that the Company 
may enter into a contract to purchase 
ordinary shares which will or may be 
completed or executed wholly or partly 
after the power ends and the Company 
may purchase ordinary shares pursuant 
to any such contract as if the power had 
not ended.

19. Calling of General Meetings  
on 14 days’ notice 
To resolve as a special resolution that a 
general meeting other than an Annual 
General Meeting may be called on no 
fewer than 14 clear days’ notice. 

By order of the Board

EMILY REICHWALD 
GENERAL COUNSEL  
AND COMPANY SECRETARY 
London, 31 May 2022

Registered office 28 Jamestown Road, 
Camden, London, United Kingdom, NW1 7BY

Registered in England and Wales  
No. 12960219

236

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
 
 
EXPLANATORY NOTES TO THE 
RESOLUTIONS

1.  Receive the reports and accounts
The Board asks that shareholders receive 
the Strategic Report, Directors’ Report, 
and the audited accounts for the financial 
year ended 31 March 2022, together with 
the report of the auditor. 

2.  Approval of the Directors’ 

Remuneration report

The Directors’ Remuneration report sets 
out the pay and benefits received by  
each of the Directors for the year ended 
31 March 2022. This vote is advisory in 
nature and the Directors’ entitlement to 
remuneration is not conditional on it. 

3.  Approval of the final dividend
The proposal recommended by the 
Directors in this resolution is 4.28 pence 
for each ordinary share. If approved by 
shareholders, this final dividend for the 
financial year ended 31 March 2022 will 
become due and payable on 19 July 2022 
to shareholders named on the Register  
of Members as at the close of business  
on 10 June 2022. 

4-11.  Re-election of Directors 
In accordance with the UK Corporate 
Governance Code 2018 (the ‘Code’) and 
the Company’s Articles of Association, all 
Directors are standing for re-election at 
the AGM this year and will be submitting 
themselves for re-election at each 
subsequent AGM. 

Resolutions 7 to 10 (inclusive) relate to 
the re-election of Ian Rogers, Ije 
Nwokorie, Lynne Weedall and Robyn 
Perriss who are the Directors that the 
Board has determined are Independent 
Non-Executive Directors for the purposes 
of the Code (the ‘Independent Non-
Executive Directors’). As set out on page 
133 of the Annual Report, Paul Mason and 
Tara Alhadeff are not considered by the 
Board to be independent for the purposes 
of the Code. Paul Mason has held various 
roles within the Group and Tara Alhadeff 
was appointed as a Non-Executive Director 
of the Company by its largest (and, for the 
purposes of the Listing Rules, controlling) 
shareholder, IngreLux S.àr.l., pursuant to 
the terms of its relationship agreement 
with the Company.

In compliance with the Listing Rules 
relating to controlling shareholders, the 
re-election of our Independent Non-
Executive Directors must be approved  
by a majority of both: 

a.  the shareholders of the Company; and 

b. 

 the independent shareholders of the 
Company (that is shareholders other than 
IngreLux S.àr.l. and its concert parties). 

For the purposes of the Listing Rules, 
IngreLux S.àr.l. is a controlling 
shareholder of the Company. A controlling 
shareholder means any person who 
exercises, or controls on their own, or 
together with any person with whom  
they are acting in concert, 30% or  
more of the votes able to be cast on all  
or substantially all matters at general 
meetings of the Company.

Resolutions 7 to 10 (inclusive) are 
proposed as ordinary resolutions and can 
be voted on by all shareholders of the 
Company. However, in addition to this, the 
votes cast by independent shareholders 
will be counted separately in order to 
assess whether the second tier of the test 
is satisfied. 

In accordance with the Listing Rules,  
if any of resolutions 7 to 10 are not 
approved by a majority of both 
shareholders of the Company and 
independent shareholders of the 
Company, the failed resolution may be  
put to shareholders of the Company, at  
a general meeting, which must be held 
between 90 and 120 days from the date of 
the original vote. In such circumstances, 
any Independent Non-Executive 
Director(s) whose appointment has not 
been approved by both shareholders of 
the Company and independent 
shareholders of the Company will be 
treated as having been re-elected from 
the date of the original vote until either 
the date when they are re-elected, being 
the date of the subsequent general 
meeting, or the date of any 
announcement by the Board that the 
Independent Non-Executive Director(s) 
does not intend to stand for re-election.  
If a subsequent general meeting does  
not take place, the appointment will be 
treated as ceasing 120 days from the  
date of the original vote. If a subsequent 
general meeting does take place and  
the further resolution is approved, the 
Independent Non-Executive Director(s) 
will be treated as having been re-elected 
until the following AGM of the Company. 
However, if at a subsequent general 
meeting the further resolution fails, the 
Independent Non-Executive Director(s) 
appointment will cease on that date. 

The Listing Rules require companies with 
a controlling shareholder to make the 
following additional disclosures about 
each Independent Non-Executive 
Director’s relationships, independence, 
effectiveness and appointments:

Relationships and transactions: 
The Company has received confirmation 
from each of the Independent Non-
Executive Directors that there are no 
existing or previous relationships, 
transactions or arrangements between 
any of the Independent Non-Executive 
Directors and the Company, its directors, 
any controlling shareholder or any 
associate of a controlling shareholder.

Effectiveness: 
The Board believes that each of the 
Independent Non-Executive Directors 
continues to demonstrate commitment to 
his or her role and is an effective member 
of the Board. 

Independence: 
Each year the Board performance 
evaluations will consider the 
independence of each member of the 
Board. The Board believes that each 
Independent Non-Executive Director 
remains independent in character and 
judgement, and that there are no 
relationships or circumstances that are 
likely to affect, or appear to affect, his or 
her judgement. 

Selection: 
As disclosed in the report of the 
Nomination Committee on pages 136 and 
137 of the Annual Report, the Nomination 
Committee aims to ensure that the Board 
remains balanced, knowledgeable and 
diverse in order to meet the needs of the 
Company. The Nomination Committee will 
draw candidates from its internal and 
external network, taking into account, 
where appropriate, recommendations 
from shareholders and external 
recruitment consultants. 

The Directors believe that the Board as a 
whole comprises an appropriate balance 
of knowledge, skills and experience and 
that each of the Directors standing for 
re-election continues to show the 
necessary commitment to be an effective 
member of the Board. Biographical details 
of all Directors are available on pages 114 
to 117 of the Annual Report and on our 
website, drmartensplc.com. These include 
details of each Director’s skills, 
competencies and experience and 
illustrates why the Board is satisfied that 
each Director’s contribution is, and 
continues to be, important to the 
Company’s long-term sustainable success.  

DR. MARTENS PLC  ANNUAL REPORT 2022

237

NOTICE OF ANNUAL GENERAL MEETING 2022Notice of Annual General Meeting 2022 
continued

12 & 13.  Appointment and 

remuneration of auditor

During the year a thorough and 
comprehensive tender process for the 
selection of the external auditor was 
conducted, details of which can be found 
on pages 144 and 145 of the Annual 
Report. On the recommendation of the 
Audit and Risk Committee, the Board 
proposes in resolution 12 that 
PricewaterhouseCoopers LLP be 
appointed as auditor of the Company.  

Resolution 13 proposes that the Audit and 
Risk Committee be authorised to 
determine the level of the auditor’s 
remuneration.

14.  Authority to make political 

donations

The Companies Act 2006 prohibits 
companies from making any political 
donations to political organisations or 
independent candidates, or incurring 
political expenditure, unless authorised by 
shareholders in advance.

The Company does not make, and does 
not intend to make, any such donations or 
incur such expenditure within the normal 
meanings of those expressions. However, 
the definitions of political donations, 
political organisations and political 
expenditure in the Companies Act 2006 
Act are broad and, as a result, can capture 
activities such as sponsorship, 
subscriptions, payment of expenses, paid 
leave for employees fulfilling certain 
public duties, and support for bodies 
representing the business community in 
policy review or reform.

Accordingly, and in line with common 
practice, the Company wishes to ensure 
that neither it nor its subsidiaries 
inadvertently commits any breaches of 
the Companies Act 2006 through the 
undertaking of routine activities, which 
would not normally be considered to 
result in the making of political donations 
or in political expenditure being incurred. 

The Board is therefore seeking authority 
to make political donations and to incur 
political expenditure not exceeding 
£100,000 in total. The proposed authority 
will expire at the next AGM of the 
Company to be held in 2023 or on 
1 October 2023, whichever is sooner.

15. Powers to allot shares
Paragraph (A) of this resolution would 
give the Directors the authority to allot 
ordinary shares of the Company up to an 
aggregate nominal amount equal to 
£3,334,075.67 (representing 333,407,567 
ordinary shares of £0.01). This amount 
represents approximately one-third 
(33.33%) of the Company’s issued share 
capital as at 31 May 2022, the latest 
practicable date before the publication of 
this Notice.

In line with guidance issued by the 
Investment Association (IA), paragraph 
(B) of this resolution would give the 
Directors authority to allot ordinary 
shares in connection with a rights issue in 
favour of ordinary shareholders up to an 
aggregate nominal amount equal to 
£6,668,151.33 (representing 666,815,133 
ordinary shares of £0.01), as reduced by 
the nominal amount of any shares issued 
under paragraph (A) of this resolution. 
This amount (before any reduction) 
represents approximately two-thirds 
(66.66%) of the issued ordinary share 
capital of the Company as at 31 May 2022, 
the latest practicable date before the 
publication of this Notice.

The authorities sought under paragraphs 
(A) and (B) of this resolution will expire at 
the conclusion of the Company’s AGM in 
2023 or on 1 October 2023, whichever is 
sooner. The Directors have no present 
intention to exercise either of the 
authorities sought under this resolution 
except, under paragraph (A), to satisfy 
options under the Company’s employee 
share schemes; however, the Board 
wishes to ensure that the Company has 
maximum flexibility in managing the 
Group’s capital resources.

As at the date of this Notice, no shares 
are held by the Company in treasury.

16 & 17.  Authority to disapply  

pre-emption rights

Resolutions 16 and 17 are proposed as 
special resolutions. Under section 561 of 
the Companies Act 2006, if the Directors 
wish to allot new shares and other equity 
securities, or sell treasury shares, for cash 
(other than in connection with an 
employee share scheme), these shares 
must first be offered to existing 
shareholders pro rata to their holdings. 
However, there may be occasions when the 
Directors require the flexibility to respond 
to market developments and to enable 
allotments to take place to finance 
business opportunities without making a 
pre-emptive offer to existing shareholders, 
which cannot be done unless shareholders 
have first waived their pre-emption rights. 
The purpose of resolutions 16 and 17 is to 
enable shareholders to waive their 
pre-emption rights.

Resolution 16 empowers the Directors to 
allot equity securities for cash without 
first offering them to existing 
shareholders in proportion to their 
existing holdings. If approved, the 
resolution will authorise Directors to issue 
shares in connection with pre-emptive 
offers, or otherwise to issue shares for 
cash up to an aggregate nominal amount 
of £500,111.35 (representing 50,011,135 
ordinary shares of £0.01 each) which 
includes the sale on a non pre-emptive 
basis of any shares the Company holds in 
treasury for cash. This aggregate nominal 
amount represents approximately 5% of 
the issued ordinary share capital of the 
Company as at 31 May 2022, being the 
latest practicable date before the 
publication of this Notice.

The purpose of resolution 17 is to authorise 
the Directors to allot new shares and other 
equity securities pursuant to the allotment 
authority given by resolution 15, or sell 
treasury shares for cash, without first 
being required to offer such securities  
to existing shareholders, up to a further 
nominal amount of £500,111.35 
(representing 50,011,135 ordinary shares  
of £0.01), representing approximately 5% 
of the issued ordinary share capital of  
the Company as at 31 May 2022, being  
the latest practicable date before the 
publication of this Notice. The authority 
granted by this resolution, if passed, will 

238

DR. MARTENS PLC  ANNUAL REPORT 2022

19.  Notice of General Meeting
In accordance with the Companies Act 
2006, the notice period for general 
meetings (other than an AGM) is 21 clear 
days’ notice unless the Company:

(i)    Has gained shareholder approval for 

the holding of general meetings on 14 
clear days’ notice by passing a special 
resolution at the most recent AGM; 
and

(ii)   Offers the facility for all shareholders 

to vote by electronic means.

This shorter notice period would not be 
used as a matter of routine, but only in 
circumstances where time-sensitive matters 
merit the flexibility afforded by the shorter 
notice period and it is thought to be in the 
interests of shareholders as a whole.

Resolution 19 seeks such approval and, 
should it be approved, will be valid until 
the end of the next AGM. 

18.  Authority for the Company  

to purchase its own shares
Resolution 18 seeks authority for the 
Directors to purchase up to 100,022,270 
ordinary shares which, at 31 May 2022 
(being the latest practicable date before 
the publication of this Notice), 
represented 10% of the Company’s issued 
share capital. Whilst the Directors have no 
present intention to exercise the authority 
granted by this resolution, it would 
provide them with the flexibility to do so 
in the future should they be satisfied that 
prevailing market conditions meant that 
any such purchase would be in the best 
long-term interests of shareholders.

Ordinary shares purchased by the 
Company pursuant to this authority may 
be held in treasury or may be cancelled. 
The Company currently holds no shares  
in treasury. The minimum price, exclusive 
of expenses, which may be paid for an 
ordinary share is £0.01. The maximum 
price, exclusive of expenses, that may be 
paid for an ordinary share is the higher of: 

(i)    An amount equal to 105% of the 

average market value for an ordinary 
share for the five business days 
immediately preceding the date of  
the purchase; and 

(ii)   The higher of the price of the last 
independent trade and the highest 
current independent bid on the 
trading venues where the purchase  
is carried out.

As at the latest practicable date prior  
to publication of this Notice, there were 
no outstanding warrants or options to 
subscribe for ordinary shares.

only be used in connection with an 
acquisition or specified capital investment 
which is announced contemporaneously 
with the allotment, or which has taken place 
in the preceding six-month period and is 
disclosed in the announcement of the issue. 
If the authority given in resolution 17 is 
used, the Company will publish details of 
its use in its next Annual Report.

The authority granted by resolution 17 
would be in addition to the general 
authority to disapply pre-emption rights 
under resolution 16. The maximum 
aggregate nominal value of equity 
securities which could be allotted if both 
authorities were used would be 
£1,000,222.70, which represents 
approximately 10% of the issued ordinary 
share capital of the Company as at 31 May 
2022, being the latest practicable date 
before the publication of this Notice.

The Directors intend to adhere to the 
provisions in the Pre-emption Group’s 
Statement of Principles and not to allot 
shares or other equity securities or sell 
treasury shares for cash on a non 
pre-emptive basis pursuant to the 
authority in resolution 16 in excess of an 
amount equal to 7.5% of the total issued 
ordinary share capital of the Company, 
excluding treasury shares, within a rolling 
three-year period, other than:

(i)   With prior consultation with 

shareholders; or

(ii)   In connection with an acquisition or 
specified capital investment which is 
announced contemporaneously with 
the allotment or which has taken 
place in the preceding six-month 
period and is disclosed in the 
announcement of the allotment.

The Directors have no current intention  
to allot shares except in connection  
with employee share schemes. These 
authorities will expire at the conclusion  
of the Company’s AGM in 2023 or on  
1 October 2023, whichever is sooner. 

DR. MARTENS PLC  ANNUAL REPORT 2022

239

NOTICE OF ANNUAL GENERAL MEETING 2022Notice of Annual General Meeting 2022 
continued

IMPORTANT NOTES

1. 

2. 

 Biographies of the Directors seeking 
election are given in the Annual 
Report on pages 114 to 117, including 
membership of the principal 
Committees. The terms of the current 
Directors’ service contracts are such 
that all Executive Director 
appointments may be terminated by 
both the Company and the individual 
giving nine months’ notice; 
Independent Non-Executive Directors 
have agreements for service which 
can be terminated on three months’ 
notice by either party; the Chairman 
has an agreement for service which 
requires six months’ notice by either 
party; Tara Alhadeff’s appointment is 
governed by the terms of the 
Company’s relationship agreement 
with its largest (and, for the purposes 
of the Listing Rules, controlling) 
shareholder, IngreLux S.àr.l, pursuant 
to which IngreLux S.àr.l is entitled to 
appoint one Non-Executive Director to 
the Board (and, on provision of written 
notice to the Company, to remove 
from office any such person so 
appointed and appoint another person 
in that person’s place) for so long as it 
(together with its associates) 
continues to control the exercise of, in 
aggregate, 10% or more of the votes 
able to be cast on all or substantially 
all matters at general meetings of the 
Company. Tara’s agreement for 
service can be terminated by her on 
three months’ notice.

 Registered shareholders: Members 
are entitled to appoint a proxy to 
exercise all or any of their rights to 
attend, speak and vote on their behalf 
at the AGM. Members may appoint 
more than one proxy in relation to the 
AGM provided that each proxy is 
appointed to exercise the rights 
attached to a different share or 
shares held by that shareholder. A 
proxy need not be a shareholder of 
the Company. A proxy form which may 
be used to make such appointment 
and give proxy instructions 
accompanies this Notice. If you do not 
have a proxy form and believe that 
you should have one, or if you require 
additional proxy forms (to appoint 
more than one proxy), please contact 
our Registrar on 0371 384 2030  
(+44 (0)121 415 7047 if calling from 
overseas) or, alternatively, you may 
photocopy the proxy form enclosed 

with your paper copy of the Annual 
Report, if you received one. Please 
indicate the number of shares in 
relation to which each proxy is 
authorised to act in the box below the 
proxy holder’s name. Please also 
indicate if the instruction is one of 
multiple instructions being given, and 
if a proxy is being appointed for less 
than your full entitlement, please 
enter the number of shares in relation 
to which each such proxy is entitled to 
act in the box below the relevant 
proxy holder’s name. The proxy form 
accompanying this Notice assumes 
you wish to vote on all your shares in 
the same way. To vote only part of 
your holding or to vote some shares 
one way and some another, please 
contact the shareholder helpline. All 
proxy forms must be signed and 
should be returned together. 

 If you would like to submit your vote 
electronically in advance of the AGM, 
please visit www.sharevote.co.uk, 
where there are full instructions, and 
submit your vote by no later than 9am 
on 12 July 2022. You are advised to 
read the terms and conditions of use. 
If you return paper and electronic 
instructions, those received last by 
the Registrar before 9am on Tuesday 
12 July 2022 will take precedence. 
Electronic communication facilities 
are available to all shareholders and 
those that use them will not be 
disadvantaged. 

 In the case of joint holders, where 
more than one of the joint holders 
purports to appoint a proxy, only the 
appointment submitted by the most 
senior holder will be accepted. 
Seniority is determined by the order 
in which the names of the joint 
holders appear in the Company’s 
register of members in respect of the 
joint holding (the first-named being 
the most senior). 

 To be valid, any proxy form or other 
instrument appointing a proxy must be 
received by post (during normal business 
hours only) or by hand at Equiniti, 
Aspect House, Spencer Road, Lancing, 
West Sussex BN99 6DA no later than 
9am on Tuesday 12 July 2022.

 The return of a completed proxy form, 
other such instrument or any CREST 
proxy instruction (as described in 
paragraph 13 of this section) will not 
prevent a shareholder attending the 
AGM and voting in person or 
electronically if he/she/they wishes  
to do so. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 

 Indirect shareholders: Any person to 
whom this Notice is sent who is a 
person nominated under section 146 
of the Companies Act 2006 to enjoy 
information rights (a ‘Nominated 
Person’) may, under an agreement 
between him/her and the shareholder 
by whom he/she was nominated, have 
a right to be appointed (or to have 
someone else appointed) as a proxy 
for the AGM. If a Nominated Person 
has no such proxy appointment right 
or does not wish to exercise it, he/she 
may, under any such agreement, have 
a right to give instructions to the 
shareholder as to the exercise of 
voting rights. 

 The statement of the rights of 
shareholders in relation to the 
appointment of proxies in paragraphs 
2 to 6 does not apply to Nominated 
Persons. The rights described in these 
paragraphs can only be exercised by 
shareholders of the Company. 

 To be entitled to attend, speak and 
vote at the meeting (and for the 
purpose of the determination by the 
Company of the votes they may cast), 
shareholders must be entered on the 
Register of Members of the Company 
by 6.30pm on Tuesday 12 July 2022 
(or, in the event of any adjournment, 
6.30pm on the date which is two 
working days prior to the adjourned 
meeting). Changes to the Register of 
Members after the relevant deadline 
shall be disregarded in determining 
the rights of any person to attend, 
speak and vote at the meeting. 

10.   The following documents are available 
for inspection during normal business 
hours at the Company’s registered 
office: 28 Jamestown Road, Camden, 
London, United Kingdom, NW1 7BY 
and at the AGM from 15 minutes 
before the AGM until it ends: 

(i)   Copies of the Executive Directors’ 

service contracts. 

(ii)   Copies of the Non-Executive 

Directors’ letters of appointment. 

(iii)  Copies of the Directors’ Deeds of 

Indemnity. 

(iv)  A copy of the Articles of 

Association of the Company. 

11. 

 Shareholders are advised that, unless 
otherwise specified, the telephone 
numbers, website and email addresses 
set out in this Notice or proxy forms 
are not to be used for the purpose of 
serving information or documents on 
the Company, including the service of 
documents or information relating to 
proceedings at the Company’s AGM. 

240

DR. MARTENS PLC  ANNUAL REPORT 2022

 
 
 
 
12.   As at 31 May 2022 (the latest 
practicable date before the 
publication of this Notice) the 
Company’s issued share capital 
consists of 1,000,222,700 ordinary 
shares carrying one vote each. 
Therefore, the total voting rights in 
the Company as at 31 May 2022 are 
1,000,222,700. 

13.   CREST members who wish to appoint 
a proxy or proxies through the CREST 
electronic proxy appointment service 
may do so for the AGM and any 
adjournment thereof by using the 
procedures described in the CREST 
manual. CREST personal members or 
other CREST-sponsored members,  
and those CREST members who have 
appointed a service provider, should 
refer to their CREST sponsor or voting 
service provider, who will be able to take 
the appropriate action on their behalf. 

14.   In order for a proxy appointment or 

instruction made using the CREST 
service to be valid, the appropriate 
CREST message (a ‘CREST proxy 
instruction’) must be properly 
authenticated in accordance with 
Euroclear UK & Ireland Limited’s 
specifications and must contain the 
information required for such 
instruction, as described in the CREST 
manual (available via euroclear.com). 
The message, regardless of whether  
it constitutes the appointment of a 
proxy or is an amendment to the 
instruction given to a previously 
appointed proxy must, in order to be 
valid, be transmitted so as to be 
received by Equiniti (ID RA19) by 9am 
on Tuesday 12 July 2022. For this 
purpose, the time of receipt will be 
taken to be the time (as determined 
by the time stamp applied to the 
message by the CREST Application 
Host) from which Equiniti is able to 
retrieve the message by enquiry to 
CREST in the manner prescribed by 
CREST. After this time, any change of 
instructions to proxies appointed 
through CREST should be 
communicated to the appointee 
through other means. 

15.   CREST members and, where 

(ii)   Any circumstance connected  

applicable, their CREST sponsors, or 
voting service providers should note 
that Euroclear UK & Ireland Limited 
does not make available special 
procedures in CREST for any 
particular message. Normal system 
timings and limitations will, therefore, 
apply in relation to the input of CREST 
proxy instructions. It is the 
responsibility of the CREST member 
concerned to take (or, if the CREST 
member is a CREST personal member, 
or sponsored member, or has 
appointed a voting service provider,  
to procure that his/her/their CREST 
sponsor or voting service provider(s) 
take(s)) such action as shall be 
necessary to ensure that a message is 
transmitted by means of the CREST 
system by any particular time. In this 
connection, CREST members and, 
where applicable, their CREST 
sponsors or voting system providers 
are referred in particular to those 
sections of the CREST manual 
concerning practical limitations of  
the CREST system and timings. 

16.   The Company may treat as invalid  
a CREST proxy instruction in the 
circumstances set out in Regulation 
35(5)(a) of the Uncertificated 
Securities Regulations 2001. 

17.   Any corporation that is a member  
can appoint one or more corporate 
representatives who may exercise  
on its behalf all of its powers as a 
member, provided that they do not  
do so in relation to the same shares. 

18.   Under section 527 of the Companies 
Act 2006, members meeting the 
threshold requirements set out in  
that section have the right to require 
the Company to publish on a website 
a statement setting out any matter 
relating to: 

(i)   The audit of the Company’s 

accounts (including the auditor’s 
report and the conduct of the 
audit) that are to be laid before 
the AGM; or 

with an auditor of the Company 
ceasing to hold office since the 
previous meeting at which annual 
accounts and reports were laid in 
accordance with section 437 of 
the Companies Act 2006. The 
Company may not require the 
shareholders requesting any  
such website publication to pay  
its expenses in complying with 
sections 527 or 528 of the 
Companies Act 2006. Where the 
Company is required to place a 
statement on a website under 
section 527 of the Companies  
Act 2006, it must forward the 
statement to the Company’s 
auditor not later than the time 
when it makes the statement 
available on the website. The 
business which may be dealt  
with at the AGM includes any 
statement that the Company has 
been required under section 527 
of the Companies Act 2006 to 
publish on a website. 

19.   Any member attending the meeting 

has the right to ask questions. The 
Company must have cause to answer 
any such question relating to the 
business being dealt with at the 
meeting but no such answer need  
be given if: 

(i)   to do so would interfere unduly 
with the preparation for the 
meeting or involve the disclosure 
of confidential information;

(ii)   the answer has already been given 
on a website in the form of an 
answer to a question; or 

(iii)  it is undesirable in the interests  

of the Company or the good order 
of the meeting that the question 
be answered.

20.  A copy of this Notice, and other 

information required by section 311A 
of the Companies Act 2006, can be 
found at drmartensplc.com. 

21.   Please see the letter dated 31 May 

2022 from the General Counsel and 
Company Secretary on page 234  
and pages 237 to 239 for further 
explanatory notes.

DR. MARTENS PLC  ANNUAL REPORT 2022

241

NOTICE OF ANNUAL GENERAL MEETING 2022 
 
 
 
 
CONTENTS

Five-year financial summary 
(unaudited) 

First half/second half analysis 

Glossary 

Shareholder information 

Company information 

243

245

247

249

250

     DDITIONAL
INFORMATION

242

DR. MARTENS PLC  ANNUAL REPORT 2022

Five-year financial summary (unaudited)
For the year ended 31 March 2022

Revenue:

Ecommerce
Retail

DTC
Wholesale5

Gross margin

EBITDA2

Profit before tax and exceptional items

Profit before tax3
Tax expense

Profit/(loss) after tax

Earnings per share

Basic
Diluted

Adjusted earnings per share

Basic
Diluted

Underlying earnings per share

Basic
Diluted

Key statistics:

Pairs sold (m)

No. of stores4

DTC mix %

Gross margin %

EBITDA %

FY22
£m

FY211
£m

FY20
£m

FY19
£m

FY18
£m

 262.4 
 185.6 

 448.0 
 460.3 

 235.4 
 99.7 

 335.1 
 437.9 

 136.4 
 165.2 

 301.6 
 370.6 

 72.7 
 126.7 

 199.4 
 255.0 

 43.6 
 97.1 

 140.7 
 207.9 

 908.3 

 773.0 

 672.2 

 454.4 

 348.6 

 578.8 

 263.0 

 214.3 

 214.3 
(33.1)

 181.2 

 470.5 

 222.9 

 150.2 

 69.7 
(35.0)

 34.7 

 401.5 

 184.5 

 113.0 

 101.0 
(26.2)

 74.8 

 260.5 

 85.0 

 34.1 

 28.9 
(11.7)

 17.2 

 186.0 

 50.0 

 2.5 

 0.7 
(6.4)

(5.7)

CAGR
%

57%
18%

34%
22%

27%

33%

51%

204%

318%
51%

na

 18.1p 
 18.1p 

 3.5p 
 3.5p 

 7.5p 
 7.5p 

 18.1p 
 18.1p 

 11.5p 
 11.5p 

 8.6p 
 8.6p 

 17.4p 
 17.4p 

 14.4p 
 14.4p 

 11.8p 
 11.8p 

14.1

158

49%

63.7%

29.0%

12.7

135

43%

60.9%

28.8%

11.1

122

45%

59.7%

27.4%

8.3

109

44%

57.3%

18.7%

6.9

94

40%

53.4%

14.3%

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  EBITDA – earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation and exceptional items.

3.  Post exceptional items.

4.  Own stores on streets and malls operated under arm’s length leasehold arrangements.

5.  Wholesale revenue including distributor customers. 

DR. MARTENS PLC  ANNUAL REPORT 2022

243

     DDITIONAL

INFORMATION

ADDITIONAL INFORMATIONFive-year financial summary (unaudited)
For the year ended 31 March 2022 continued

Revenue by region:

EMEA

Americas
APAC

Revenue mix:

EMEA %

Americas %
APAC %

EBITDA by region:

EMEA

Americas

APAC
Support costs

EBITDA % by region:

EMEA %

Americas %
APAC %

FY22
£m

FY211
£m

FY20
£m

FY19
£m

FY18
£m

 398.5 

 382.7 
 127.1 

 335.6 

 295.8 
 141.6 

 287.9 

 252.2 
 132.1 

 195.1 

 161.1 
 98.2 

 149.6 

 117.4 
 81.6 

 908.3 

 773.0 

 672.2 

 454.4 

 348.6 

CAGR
%

28%

34%
12%

27%

44%

42%
14%

44%

38%
18%

43%

37%
20%

43%

35%
22%

43%

34%
23%

 143.8 

 120.0 

 32.6 
(33.4)

 115.3 

 91.9 

 39.7 
(24.0)

 92.4 

 75.4 

 35.5 
(18.8)

 263.0 

 222.9 

 184.5 

 39.5 

 33.0 

 23.7 
(11.2)

 85.0 

 22.7 

 18.5 

 19.3 
(10.5)

 50.0 

59%

60%

14%
-34%

51%

36.1%

31.4%
25.6%

29.0%

34.4%

31.1%
28.0%

28.8%

32.1%

29.9%
26.9%

27.4%

20.2%

20.5%
24.1%

18.7%

15.2%

15.8%
23.6%

14.3%

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

244

DR. MARTENS PLC  ANNUAL REPORT 2022

First half/second half analysis
For the year ended 31 March 2022

Revenue:

Ecommerce
Retail

DTC
Wholesale6

Gross margin

EBITDA2

Profit before tax and 
exceptional items

Profit before tax4
Tax expense

Profit after tax

Earnings per share

Basic
Diluted

Adjusted EPS

Basic
Diluted

Underlying EPS

Basic
Diluted

Key statistics:

Pairs sold (m)

No. of stores5

DTC mix %

Gross margin %

EBITDA %

Revenue by region:

EMEA

Americas
APAC

Unaudited
FY22
£m

H1

Audited
FY211
£m

 82.6 
 65.9 

 75.3 
 34.3 

 148.5 
 221.4 

 109.6 
 208.6 

 369.9 

 318.2 

 226.6 

 186.3 

 88.8 

 86.3 

H2

Variance
%

Unaudited
FY22
£m

Unaudited
FY211
£m

Variance
%

Audited
FY22
£m

FY

Audited
FY211
£m

Variance
%

10%
92%

35%
6%

16%

22%

3%

 179.8 
 119.7 

 299.5 
 238.9 

 160.1 
 65.4 

 225.5 
 229.3 

 538.4 

 454.8 

 352.2 

 284.2 

 174.2 

 136.6 

12%
83%

33%
4%

18%

24%

28%

 262.4 
 185.6 

 448.0 
 460.3 

 235.4 
 99.7 

 335.1 
 437.9 

 908.3 

 773.0 

 578.8 

 470.5 

 263.0 

 222.9 

11%
86%

34%
5%

18%

23%

18%

 61.3 

 44.9 

37%

 153.0 

 105.3 

46%

 214.3 

 150.2 

43%

 61.3 
(12.7)

 41.9 
(12.4)

 48.6 

 29.5 

46%
-2%

65%

 153.0 
(20.4)

 132.6 

 27.8 
(22.6)

 5.2 

450%
10%

 214.3 
(33.1)

 69.7 
(35.0)

207%
5%

na

 181.2 

 34.7 

422%

 4.8p 
 4.8p 

 3.0p 
 3.0p 

60%
60%

 13.3p 
 13.3p 

 0.5p 
 0.5p 

na
na

 18.1p 
 18.1p 

 3.5p 
 3.5p 

na
na

 4.8p 
 4.8p 

 3.3p 
 3.3p 

45%
45%

 13.3p 
 13.3p 

 8.2p 
 8.2p 

62%
62%

 18.1p 
 18.1p 

 11.5p 
 11.5p 

57%
57%

 4.8p 
 4.8p 

 5.0p 
 5.0p 

 -4% 
 -4% 

 12.6p 
 12.6p 

 9.4p 
 9.4p 

34%
34%

 17.4p 
 17.4p 

 14.4p 
 14.4p 

21%
21%

 6.3 

 147 

 5.6 

 130 

13%

13%

40%

34%

+6pts

 7.8 

 158 

56%

 7.1 

 135 

10%

17%

50%

+6pts

 14.1 

 158 

49%

 12.7 

 135 

10%

17%

43%

+6pts

61.3% 58.5% +2.8pts

65.4% 62.5% +2.9pts

63.7% 60.9% +2.8pts

24.0%

27.1% -3.1pts

32.4% 30.0% +2.4pts

29.0% 28.8% +0.2pts

 167.6 

 147.5 
 54.8 

 159.6 

 102.6 
 56.0 

 369.9 

 318.2 

5%

44%
-2%

16%

 230.9 

 235.2 
 72.3 

 176.0 

 193.2 
 85.6 

 538.4 

 454.8 

31%

22%
-16%

18%

 398.5 

 335.6 

 382.7 
 127.1 

 295.8 
 141.6 

 908.3 

 773.0 

19%

29%
-10%

18%

DR. MARTENS PLC  ANNUAL REPORT 2022

245

ADDITIONAL INFORMATIONFirst half/second half analysis
For the year ended 31 March 2022 continued

Revenue mix:

EMEA %

Americas %
APAC %

EBITDA by region:

EMEA

Americas

APAC
Support costs

EBITDA % by region:

EMEA %

Americas %

APAC %

Unaudited
FY22
£m

H1

Audited
FY211
£m

H2

Variance
%

Unaudited
FY22
£m

Unaudited
FY211
£m

Variance
%

Audited
FY22
£m

FY

Audited
FY211
£m

Variance
%

45%

40%
15%

50%

32%
18%

-5pts

+8pts
-3pts

43%

44%
13%

39%

42%
19%

+4pts

+2pts
-6pts

44%

42%
14%

44%

38%
18%

–

+4pts
-4pts

 55.2 

 40.0 

 10.7 
(17.1)

 53.8 

 28.9 

 13.5 
(9.9)

 88.8 

 86.3 

3%

38%

-21%
-73%

3%

 88.6 

 80.0 

 21.9 
(16.3)

 61.5 

 63.0 

 26.2 
(14.1)

 174.2 

 136.6 

44%

27%

-16%
-16%

28%

 143.8 

 120.0 

 32.6 
(33.4)

 115.3 

 91.9 

 39.7 
(24.0)

 263.0 

 222.9 

25%

31%

-18%
-39%

18%

32.9% 33.7% -0.8pts

38.4% 34.9% +3.5pts

36.1% 34.4% +1.7pts

27.1% 28.2%

-1.1pts

34.0% 32.6% +1.4pts

31.4%

31.1% -0.3pts

19.5% 24.1% -4.6pts

30.3% 30.6% -0.3pts

25.6% 28.0% -2.4pts

1.   Results for the year ended 31 March 2021 have been retrospectively restated in relation to a change in accounting policy for the treatment of cloud-based software. 

This resulted in £nil impact on cash. See note 2.14 for further details.

2.  EBITDA – earnings before exchange gains/losses, finance income/expense, income tax, depreciation and amortisation and exceptional items.

3.  Before exceptional items.

4.  Post exceptional items.

5.  Own stores on streets and malls operated under arm’s length leasehold arrangements.

6.  Wholesale revenue including distributor customers.

246

DR. MARTENS PLC  ANNUAL REPORT 2022

Glossary 

Alternative Performance Measures (APMs) and other non-statutory measures
The Group tracks a number of performance measures (KPIs) including Alternative Performance Measures (APMs) in managing its 
business, which are not defined or specified under the requirements of IFRS because they exclude amounts that are included in, or 
include amounts that are excluded from, the most directly comparable measures calculated and presented in accordance with IFRS 
or are calculated using financial measures that are not calculated in accordance with IFRS.

The Group believes that these APMs, which are not considered to be a substitute for or superior to IFRS measures, provide 
stakeholders with additional helpful information on the performance of the business. These APMs are consistent with how the 
business performance is planned and reported within the internal management reporting to the Board. 

These APMs should be viewed as supplemental to, but not as a substitute for, measures presented in the consolidated financial 
statements relating to the Group, which are prepared in accordance with IFRS. The Group believes that these APMs are useful 
indicators of its performance. However, they may not be comparable with similarly titled measures reported by other companies  
due to differences in the way they are calculated.

Definition

Rationale

Revenue per financial statements.

Helps evaluate growth trends, establish 
budgets and assess operational performance 
and efficiencies.

APM

No

KPI

Yes

Revenue per Group’s geographical segments.  Helps evaluate growth trends, establish 

No

Yes

budgets and assess operational performance 
and efficiencies.

Metric

Revenue

Revenue by  
geographical market

Revenue: EMEA

Revenue: Americas

Revenue: APAC

Revenue by channel

Revenue: ecommerce Revenue from Group’s ecommerce platforms.

Revenue: retail

Revenue: DTC

Revenue from Group’s own stores (including 
concessions).

Revenue from the Group’s direct-to-consumer 
(DTC) channel (= ecommerce plus retail revenue).

Revenue: wholesale Revenue from the Group’s business-to-
business channel revenue to wholesale 
customers, distributors and franchisees.

Constant currency 
basis

Non-GBP results with the same exchange  
rate applied to the current and prior periods, 
based on the current budgeted rates.

Gross margin

Revenue less cost of sales (raw materials  
and consumables). 

Cost of sales is disclosed in the Consolidated 
Statement of Profit or Loss.

Gross margin %

Gross margin divided by revenue.

Helps evaluate growth trends, establish 
budgets and assess operational performance 
and efficiencies.

No

Yes

Presenting results of the Group excluding 
foreign exchange volatility.

Yes

Yes

Helps evaluate growth trends, establish 
budgets and assess operational performance 
and efficiencies.

Yes

Yes

Helps evaluate growth trends, establish 
budgets and assess operational performance 
and efficiencies.

Yes

Yes

Yes

Yes

EBITDA

Profit/(loss) for the year before income tax 
expense, financing expense, foreign exchange 
gains/(losses), depreciation of right-of-use 
assets, depreciation, amortisation and 
exceptional items.

EBITDA is used as a key profit measure 
because it shows the results of normal, core 
operations exclusive of income or charges that 
are not considered to represent the underlying 
operational performance.

Exceptional items are material items that are 
considered exceptional in nature by virtue of 
their size and/or incidence.

EBITDA %

EBITDA divided by revenue.

Helps evaluate growth trends, establish 
budgets and assess operational performance 
and efficiencies.

Yes

Yes

DR. MARTENS PLC  ANNUAL REPORT 2022

247

ADDITIONAL INFORMATION 
Glossary 
continued

Alternative Performance Measures (APMs) and other non-statutory measures continued

Metric

Definition

Rationale

EBITDA (post 
exceptional items)

EBITDA less change in net working capital 
and capital expenditure.

Adjusted profit 
before tax

Statutory profit before tax adjusted to 
exclude exceptional items.

Operating cash flow EBITDA less change in net working capital 

and capital expenditure.

Operating cash flow 
conversion

Operating cash flow divided by EBITDA.

EBITDA is used as a key profit measure 
because it shows the results of normal, core 
operations exclusive of income or charges that 
are not considered to represent the underlying 
operational performance. 

Adjusted profit before tax is used as a 
measure to represent the results for the 
business excluding exceptional items.

Operating cash flow is used as a trading cash 
generation measure because it shows the results 
of normal, core operations exclusive of income 
or charges that are not considered to represent 
the underlying operational performance.

Used to evaluate the efficiency of a company’s 
operations and its ability to employ its 
earnings toward repayment of debt, capital 
expenditure and working capital requirements.

Free cash flow

Operating cash flow less cash outflows for 
exceptional items, net interest paid, taxation, 
lease liabilities and net cash foreign exchange.

Free cash flow is used as a net cash flow 
measure for the Group before changes in  
the debt/capital structure. 

Consolidated 
non-GAAP Statement 
of Cash Flows

Movement in cash flows from EBITDA.

To aid the understanding of the reader of the 
accounts of how the Group’s cash and cash 
equivalents changed during the period, including 
cash inflows and outflows in the period.

APM

Yes

KPI

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

Underlying operating 
cash flow

Operating cash flow representing 
adjustments for optional, abnormal payment 
term changes in relation to specific events.

Earnings per share 

IFRS measure.

Presenting consistent, comparable operating 
cash flow results.

Yes

No

This indicates how much money a company 
makes for each share of its stock, and is a widely 
used metric to estimate company value.

No

Yes

No

Yes

Basic earnings per 
share

The calculation of earnings per ordinary 
share is based on earnings after tax and the 
weighted average number of ordinary shares 
in issue during the period/year.

A higher EPS indicates greater value because 
investors will pay more for a company’s shares 
if they think the company has higher profits 
relative to its share price.

Diluted earnings per 
share

Calculated by dividing the profit attributable 
to ordinary equity holders of the parent by 
the weighted average number of ordinary 
shares in issue during the period/year plus 
the weighted average number of ordinary 
shares that would have been issued on the 
conversion of all dilutive potential ordinary 
shares into ordinary shares.

Adjusted EPS

EPS calculated as earnings before taking  
into account exceptional items.

Underlying EPS 
(previously 
Normalised Adjusted 
EPS)

EPS calculated as earnings before taking into 
account exceptional items, preference share 
interest and prior year tax deductions.

Used to gauge the quality of EPS if all 
convertible securities were exercised.

No

Yes

This metric enables the profitability of the 
Group and its ability to return funds to 
shareholders to be evaluated consistently  
year on year, and against other businesses.

Yes

Yes

Reconciliation of EPS from the Remuneration 
Committee report.

Yes

Yes

Ecommerce mix % Ecommerce revenue as a percentage  
of total revenue.

Helps evaluate progress towards strategic 
objectives.

DTC mix %

DTC revenue as a percentage of  
total revenue.

No. of stores

Number of ‘own’ stores open in the Group.

Helps evaluate progress towards strategic 
objectives.

Helps evaluate progress towards strategic 
objectives.

No

Yes

No

Yes

No

Yes

Pairs

Pairs of footwear sold during a period.

Used to show volumes and growths in the Group.

No

Yes

248

DR. MARTENS PLC  ANNUAL REPORT 2022

Shareholder information

Analysis of share register
Ordinary shares 
As at 31 March 2022, the Company had 458 registered holders of ordinary shares. Their shareholdings are analysed below.

Range of shareholding

1 to 2,000

2,001 to 5,000

5,001 to 10,000

10,001 to 100,000

100,001 to 1,000,000
1,000,001 to Highest

Totals

Number of 
shareholders

Percentage of 
total shareholders

Total number 
of shares

Percentage issued 
share capital

80

45

23

112

112
86

17.47%

9.83%

5.02%

24.45%

24.45%
18.78%

55,230

145,546

178,533

4,532,459

38,886,405
956,424,527

0.01%

0.01%

0.02%

0.45%

3.89%
95.62%

458

100.00%

1,000,222,700

100.00%

Shareholders’ enquiries
Any shareholder with enquiries relating to their shareholding should, in the first instance, contact our registrar, Equiniti, using the 

telephone number or address on page 250.

Electronic shareholder communications
Shareholders can elect to receive communications by email each 
time the Company distributes documents, instead of receiving 
paper copies. This can be done by registering via Shareview at 
no extra cost, at www.shareview.co.uk. In the event that you 
change your mind or require a paper version of any document  
in the future, please contact the registrar.

Access to Shareview allows shareholders to view details about 
their holdings, submit a proxy vote for shareholder meetings 
and notify a change of address. In addition to this, shareholders 
have the opportunity to complete dividend mandates online 
which facilitates the payment of dividends directly into a 
nominated account.

Financial calendar
Announcement of full year results 

1 June 2022

Ex-dividend date for final dividend 

9 June 2022

Record date for final dividend 

10 June 2022

Annual General Meeting 

14 July 2022

Payment date for final dividend 

19 July 2022

Announcement of FY23 half 
year results 

24 November 2022

Shareholder security
Shareholders should be very wary of any unsolicited calls or 
correspondence they receive concerning investment matters. 
These are typically from purported ‘brokers’ who can be 
persistent and persuasive and often have professional websites 
and telephone numbers to support their activities. These 
operations are commonly known as boiler rooms. Shareholders 
should always check that any firm contacting them about 
potential investment opportunities is authorised by the FCA. 
Remember, if it sounds too good to be true, it probably is.

If you think you have been approached by an unauthorised firm, 
you should contact the FCA consumer helpline on 0800 111 6768.

More detailed information and guidance for shareholders on 
how to avoid scams can be found on the FCA’s website at  
www.fca.org.uk/consumers/protect-yourself/unauthorised-firms.

AGM
The AGM will be held at 28 Jamestown Road, Camden, London, 
NW1 7BY at 9.30am on Thursday 14 July 2022. Shareholders are 
asked to send any questions they may have for the Board, 
relating to the business of the meeting, in advance by email to 
company.secretariat@drmartens.com. Any such questions will be 
responded to in full. We will also publish all answers to any 
questions submitted that relate to the business of the meeting, 
together with the full voting results for the 2022 AGM, on 
drmartensplc.com shortly after the meeting.

More information can be found in the Notice of Meeting, starting 
from page 233 of this document.

Website
The investor section of Dr. Martens’ corporate website, 
drmartensplc.com, contains a wide range of information 
including regulatory news, results announcements, share price 
information and information about our Board and Committees.

It is also possible to sign up to receive regulatory news relating 
to Dr. Martens plc alerts by email at drmartensplc.com/investors/
regulatory-news/rns-alerts/.

Our privacy policy
Our privacy policy, which sets out how Dr. Martens collects and 
uses personal information, can be found at drmartensplc.com/
privacy-policy.

DR. MARTENS PLC  ANNUAL REPORT 2022

249

ADDITIONAL INFORMATION 
 
 
Company information

Registered office
28 Jamestown Road  
Camden 
London  
NW1 7BY

Investor Relations
investor.relations@drmartens.com

Registrar
Equiniti Limited 
Aspect House  
Spencer Road  
Lancing 
West Sussex  
BN99 6DA

Tel: 0371 384 2030 (from the UK) 
Tel: +44 121 4157047 (from overseas)

Auditor for FY22
Ernst & Young LLP
1 More London Place  
London 
SE1 2AF

250

DR. MARTENS PLC  ANNUAL REPORT 2022

Notes

DR. MARTENS PLC  ANNUAL REPORT 2022

251

Notes

252

DR. MARTENS PLC  ANNUAL REPORT 2022

Dr. Martens plc’s commitment to environmental issues  
is reflected in this Annual Report, which has been printed  
on Evolution Offset, manufactured from 100% recycled 
post-consumer waste, FSC® and ISO 14001 certified material.

This document was printed by Principal Colour, accredited  
to the ISO 14001 Environmental Management System with 
99% of dry waste diverted from landfill, minimising the 
impact of printing on the environment.

The publication is CarbonNeutral®.

Designed and produced by three thirty studio 
www.threethirty.studio

DR. MARTENS PLC
28 Jamestown Rd
Camden
London NW1 7BY

drmartensplc.com

Dr. Martens plc

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