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Eastside Distilling

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FY2017 Annual Report · Eastside Distilling
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20172017
ANNUAL
REPORT

NASDAQ
LISTED
EAST

“It has always been my goal to have a spirits line. To be able to roll out this custom 
blend whiskey made in America by some of the top distillers in the country is such 
a thrill and an honor....This team is hard working and they play hard, just like we do.”
—John Rich, Singer-songwriter from the duo Big & Rich

Photo by Nick Hubbard/Hubbard Visuals

Photo by Nick Hubbard/Hubbard Visuals

REDNECK
RIVIERA
ROLLOUT

“Our  whiskey  is  not  only  a  great  whiskey,  it  supports  an 
important American cause. A portion of sales of Redneck 
Riviera  Whiskey  support  our  give  back  partner,  Folds  of 
Honor.  Folds  of  Honor  is  a  group  dedicated  to  providing 
educational scholarships to spouses and children of fallen 
—Grover Wickersham, Chairman & CEO, Eastside Distilling
and disabled service-members.” 

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TO OUR SHAREHOLDERS

As I write this letter to you in May of 2018, our hard work and investment 
during 2017 is beginning to bear fruit and these are very exciting times for 
Eastside Distilling. Our business strategy since the end of 2016 has been, 
and remains:

•  Create and monetize new and exciting brands through our 

great strength in developing innovative spirits and our close 
collaboration with the branding firm, Sandstrom Partners;

•  Leverage our status as the only NASDAQ listed craft distiller to 

make strategic acquisitions; 

•  Create a cash sustaining business through our broad range of 
product sales in our Oregon home market and by co-packing 
for Pacific Northwest companies.

Starting in January of 2017 as one of the three prongs of our new business 
strategy, we set out to create a “Brand Factory,” by closely associating with 
Sandstrom Partners, a leading branding firm, and by playing to our strengths 
as  craft  spirit  innovators.  The  fruits  of  this  2017  collaboration  began  to 
emerge in the fourth quarter of 2017 in the form of a totally rebranded and 
reinvented Burnside line of bourbon and whisky. Not only is this packaging 
winning  national  awards,  our  new  spirit  offerings  are  outstanding.    For 
example, our new Burnside Oregon Oaked Rye received a rare Double Gold 
on  May  1,  2018  in  the  SF  World  Spirits  Competition,  one  of  the  14  total 
medals we won in this preeminent and prestigious competition. 

I credit this same teamwork with landing us John Rich as a partner -- by 
coupling Sandstrom’s impressive Redneck Riviera branding concepts, with 
Travis Schoney’s and Mel Heim’s delicious Redneck Riviera Whiskey blend 
that gets rave reviews for its smooth taste and honey finish. In short, 2017 
laid in place a solid foundation and 2018 will be our first year of many in 
building on that foundation.
SANDSTROM REBRANDING

In December of 2016, when I was elected CEO, the first initiative I set out 
to  accomplish  was  a  repackaging  and  rebranding  of  our  product  lineup. 
We had tremendous products that had won numerous awards, but to be 
honest about it, we had really poor packaging. Fortunately for us, one of 
the spirit industry’s most successful branding firms was right in our own 
backyard,  Sandstrom  Partners.  Sandstrom  is  the  branding  firm  behind 
Bulleit  Bourbon,  Aviation  Gin,  Stillhouse,  and  St.  Germain.  These  brands 
had all grown into multi-million-dollar success stories. 

We approached Sandstrom  with  a  winning  proposition. Instead of doing 
design work that could become a hundred million dollar hit in exchange for 
a one time fee and a pat on the back, we offered them a real partnership with 
us on the success of our brands -- coming in the form of share ownership 
and  an  annual  retainer.  They  loved  the  idea.  Sandstrom  takes  a  major 
portion of their retainer in stock, Sandstrom’s president Jack Peterson has 
joined  our  board  of  directors  as  a  major  contributor,  and  the  rest  of  the 
Sandstrom team works closely with Eastside’s on a daily basis. We believe 
this partnership is a win-win for Eastside and Sandstrom.

 
 
 
BETTER
BRANDING “We produce and sell amazing, small batch craft bourbon 
MATTERS

and  whiskeys  that  have  a  different  character  to  them 
than  the  mainstream  brands.  Sandstrom  Partners’  bottle 
designs are true to our philosophy of being different, and 
—Grover Wickersham, Chairman & CEO, Eastside Distilling
capture our unique quality and Oregon roots.” 

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,

The  early  results  are  more  than  encouraging.  Our  rebranded  Burnside 
lineup  is  once  again  seeing  its  growth  accelerate  after  we  stopped 
production throughout much of 2017 in order to sell through the previous 
in-store inventory. The rebranding of our coffee rum product to ‘Hue-Hue 
Coffee  Rum’  is  being  met  with  tremendous  reviews.  Our  coffee  rum  is  a 
product unlike anything else on the market today. In reimagining it as Hue-
Hue  (pronounced  “way  way”),  Sandstrom  Partners  packaging  highlights 
the  uniqueness  of  it’s  cold  brewed  full  flavor  and  richness  of  Portland 
roasted Guatemalan coffee, as a new alternative to the syrupy sweetness 
of coffee liqueurs.  Its launch in Oregon in January 2018 was well received. 

Eastside and Sandstrom are systematically working through our existing 
product lineup, as well as floating new ideas that could become successful 
products, including in the area of canned ready-to-drink (RTD) beverages. 
We believe the recipe is in place to create significant value into the future.
REDNECK RIVIERA WHISKEY

In early 2017, we were introduced to John Rich, country-music superstar 
for  Big  &  Rich  and  highly  successful  business  person.  John  was  looking 
for  a  team  that  was  as  highly  motivated  as  he  was  to  develop  a  whiskey 
product  that  would  meet  the  high  standards  he  had  set  for  his  Redneck 
Riviera  product  brands.  John  had  already  been  successful  in  launching 
hats, boots, restaurants, beef jerky and other products that appealed to the 
“Work Hard. Play Hard” heartland of middle America. Over seven months, 
led by Travis Schoney, our team worked closely with John to create a unique 
product that met John’s specific taste profile for an American Whiskey that 
could  compete  against  the  top  selling  light  Canadian  whiskeys  for  mass 
appeal. The result is a high quality, very smooth, easy to drink, all American 
whiskey blend, that is marketed at an attractive price point.

Many  of  you  have  heard  John  talk  about  this  product,  whether  it  be  in 
person, at conferences, on marketing panels, or on national and local media 
outlets. John’s passion for this product is truly amazing and we couldn’t be 
happier to be partnered with him to bring this product to life. 

While John and Eastside were optimistic about what this product could do 
out of the gates, even we were taken by surprise by the early success. In 
less than a 4-month time frame since the launch of the product:

•  We signed distribution agreements with the two largest 

distributors in the country, RNDC and Southern Glazer, as well 
as other key regional distributors; 

•  Have expanded distribution into 15 states; and 

•  Received authorizations from Walmart, as well as other 
significant accounts, such as Spec’s in Texas, Safeway in 
Washington, ABC in Florida and both Albertsons and Rouses 
in Louisiana.

As we reported on our year end conference call, in Q1 2018, we shipped 
over  2,800  9L  cases  of  Redneck  Riviera  Whiskey,  and  we  believe  we  are 
going to be building momentum.

 
 
 
READY-TO
DRINK “Our  custom  built  Ready-to-Drink  (RTD)  canning  line 
CANNING

includes  Ball  Corporation’s  popular  slim  can  in  187ml, 
200ml and 250ml sizes. The RTD spirit and wine segment 
has seen significant growth over the last few years with 
new  entrants  and  innovation,  primarily  due  to  a  new 
wave of consumers seeking convenient alternatives to fit 
—Tom Wood, Vice President of Production, Eastside Distilling
their active lifestyles.” 

 
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CANNING

We are seeking to use our production assets to create cash flow to invest 
in  our  “Brand  Factory”  strategy  and  in  other  aspects  of  our  business.  In 
early 2017, we acquired a craft bottling operation. This acquisition enabled 
production  efficiencies  within  our  existing  operations,  and  helped  us  to 
expand into two fast growing market segments –  wine canning and RTD 
cocktails.  While  it  has  taken  us  longer  to  ramp  up  production  than  we 
initially expected, we are now operational. We have begun canning wine for 
customers and see an expanding potential group of customers in wine and 
RTD products that are looking to work with us. 
TAX BREAK

In  addition  to  realization  of  these  core  strategic  initiatives,  we  also  are 
seeing  the  benefit  of  the  recently  enacted  Craft  Modernization  and  Tax 
Reform Act of 2017 enacted by Congress as part of the 2017 tax legislation 
package which reduced the Federal  Excise Tax from $13.50 to $2.70 per 
gallon for the first 100,000 proof gallons per year, an 80% tax reduction. 

To  put  this  in  perspective,  if  Eastside’s  production  reaches  the  100,000 
proof  gallons  per  annum  needed  to  fully  utilize  the  tax  benefits  of  the 
Tax Act, the savings in 2018 will exceed $1 million. These savings should 
improve our gross margin by more than 10 percentage points in 2018 as 
compared to 2017.
2017 FINANCIAL RESULTS

While most of the focus has been on the steps we took to set the stage for 
growth going forward in 2017, I am extremely proud of the success of our 
team in driving sales growth in 2017.  Despite the total phase out of the 
40% of our business represented by the old Burnside brand, we managed 
to increase overall sales by 25% in 2017. Our team ramped up the growth 
in other products, particularly our Portland Potato Vodka. I want to thank 
our team for all their hard work during this past year.
2018 AND BEYOND

Eastside is off to a great start in 2018 because of the foundation that we built in 
2017. The hard work that was done during 2017 to prepare for future growth 
is  beginning  to  pay  off,  including  our  rebranded  products  by  Sandstrom 
Partners, our Redneck Riviera Whiskey new product launch, the investment 
in  our  new  production  facility  and  in  canning  capabilities,  our  uplisting  to 
the Nasdaq in August of 2017, and the recruitment of key new contributors 
in sales, marketing and operations. These investments are targeted to begin 
paying off in the form of accelerated growth in 2018.

I want to thank my fellow shareholders for their support over the past year. 
We are highly mindful of the trust you place in us, and we  are dedicated to 
maximizing the value of your investment.

Grover Wickersham, 
Chairman of the Board and CEO

 
 
 
 
 
 
COMPANY FINANCIALS

Eastside Distilling, Inc. and Subsidiaries: Consolidated Statement of Operations

December

2017

December

2016

Sales

$

3,791,382

$

Less excise taxes, customer programs and incentives

     Net Sales

Cost of sales

     Gross profit

Operating expenses

     Advertising, promotional and selling expenses

     General and administrative expenses 

     Loss on disposal of property and equipment 
Loss from operations 
          Total operating expenses 

Other income (expense), net 

     Interest expense

     Other income (expense)
Loss before income taxes 
     Total other expense, net 

Provision for income taxes 

Net loss 

1,180,386

2,610,996

1,634,069

976,927

2,219,168

3,546,659

40,975

5,806,802

(4,829,875)

(235,053)

(212,989)

(448,042)

(5,277,917)

-

3,042,527

934,221

2,108,306

1,280,344

827,962

1,244,152

3,881,771

-

5,125,923

(4,297,961)

(862,468)

(39,190)

(901,658)

(5,199,619)

-

(5,277,917)

(5,199,619)

Dividends on convertible preferred stock 

Income (loss) attributable to noncontrolling interests 
Net loss attributable to Eastside Distilling, Inc. common shareholders

-

601

Basic and diluted net loss per common share

Basic and diluted weighted average common shares outstanding

$

$

(5,277,316)

(1.42)

$

$

(51,674)

-

(5,251,293)

(4.21)

3,717,956

1,247,281

ANNUAL SALES
($ in Millions)

CASES SHIPPED
(TTM)

U. S. SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2017 

[  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from ___________ to _____________ 

Commission File Number 000-54959 

EASTSIDE DISTILLING, INC. 
(Name of small business issuer as specified in its charter) 

Nevada 
(State or other jurisdiction of 
incorporation or organization) 

20-3937596 
(I.R.S. Employer 
Identification No.) 

1001 SE Water Avenue, Suite 390 
Portland, Oregon 97214 
(Address of principal executive offices, including zip code) 

Registrant’s telephone number, including area code: (971) 888-4264 

Securities registered pursuant to Section 12(b) of the Act: None 

Securities registered pursuant to Section 12(g) of the Act: Common Stock, $0.0001 par value 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. [  ] Yes [X] 

No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act: [  ] Yes [X] No 

Indicate by check mark whether the registrant(1) has filed all reports required by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been 
subject to such filing requirements for the past 90 day. [X] Yes [  ] No 

Indicate by check  mark  whether the  registrant  has submitted electronically and  posted  on  its  corporate Web  site,  if  any, every 
Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§232.405  of  this chapter)  during  the 
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). [X] Yes [  ] No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulations S-K is not contained herein, and will 
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of 
this Form 10-K or any amendment to this Form 10-K. [  ] 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller 
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 if the 
Exchange Act. 

Large accelerated filer [  ] 
Non-accelerated filer [  ] (Do not check if a smaller reporting company) 
Emerging growth company [X] 

Accelerated filer [  ] 
Smaller reporting company [X] 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for 

complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ] 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act. Yes [  ] No [X] 

The  aggregate  market  value  of  the  voting  stock  held  by  non-affiliates  of  the  registrant  at  June  30,  2017  was  approximately 

$17,001,894. 

As of April 2, 2018, 5,044,770 shares of our common stock were outstanding. 

Documents Incorporated by Reference: None. 

 
 
  
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
Eastside Distilling, Inc., is referred to herein as “Eastside,” “EAST,” “the Company,” “us,” or “we.” 

PART I 

Item 1. DESCRIPTION OF BUSINESS 

Overview 

We are an Oregon-based producer and marketer of craft spirits, founded in 2008. Our products span several alcoholic 
beverage categories, including bourbon, American whiskey, vodka, gin and rum. Unlike other distillers, we operate several 
retail tasting rooms in Oregon to market our brands directly to consumers. Our strategy for growth is to build on our local 
base in the Pacific Northwest and expand selectively to other markets, using major spirits distributors. In December 2016, 
we  retained  Sandstrom  Partners,  an  internationally-known  spirit  branding  firm  that  branded  St-Germain  and  Bulleit 
Bourbon,  to  guide  our  marketing  strategy  and  branding.  Sandstrom  Partners  subsequently  became  an  investor  in  our 
company.  With  the  assistance  of  Sandstrom  Partners  and  using  our  in-house  spirits  expertise,  during  2017,  we  created 
Redneck Riviera Whiskey (“RRW”), in collaboration with Country Music superstar John Rich, of the duo “Big & Rich.” 
Supported  by  John  Rich’s  marketing  efforts,  we  launched  RRW  in  the  Southeastern  and  Gulf  States  primarily  through 
Republic National Distributing Company (“RNDC”). We believe that RRW will achieve commercial success on a broad 
scale, and we have therefore focused our sales efforts outside Oregon on RRW. We believe RRW will be a key growth 
engine in 2018 and will also provide a “coattail” effect for our other brands, helping them to achieve improved national 
recognition and success. 

Operating as a small business in a large, international spirits marketplace occupied by massive conglomerates, we 
seek to turn our small size from a disadvantage into an advantage. As the success of our RRW launch and Sandstrom Partners 
collaboration  demonstrate,  our  team  can  leverage  its  smaller  size  to  launch  new  brands  more  quickly  than  larger 
conglomerates because we are able to dedicate more of our attention and resources to developing innovative products. We 
believe that the dominance of Canadian whiskeys in the light-whiskey segment is vulnerable to a light whiskey that is 100% 
American, and we are exploiting that vulnerability with RRW, a product that went from idea, to celebrity collaboration, to 
design and formulation, to market roll-out in less than nine months. We are innovative in targeting emerging trends with our 
products; for example, we recently developed our Coffee Rum with cold brew coffee and low sugar, as well as our gluten-
free potato vodka. We seek to be both a leader in creating spirits that offer better value than comparable spirits (for example, 
our value-priced Portland Potato Vodka), and an innovator in creating imaginative spirits that offer a unique taste experience, 
like our Coffee Rum, Oregon oak-aged whiskeys and Marionberry Whiskey. 

As a Nasdaq-traded company, we have access to public capital markets to support our growth initiatives, including 
strategic acquisitions. In May 2017, we used our shares to acquire 90% of Big Bottom Distillery (“BBD”),  known for its 
award-winning, super-premium gins and whiskeys, including The Ninety One Gin, Navy Strength Gin, Oregon Gin, Delta 
Rye and American Single Malt Whiskey. BBD’s super-premium spirits give us a presence at the “high end” of the market. In 
addition, through MotherLode Craft Distillery (“MotherLode”), our wholly-owned subsidiary acquired in March 2017, we 
also provide contract bottling and packaging services for existing and emerging spirits producers, some of whom contract with 
us to blend or distill spirits. During 2018, we intend to use our “slim line” canning equipment, newly installed at MotherLode, 
to  profit  from  an  emerging  consumer  interest  in  canned  wine.  We  believe  our  location  close  to  vineyards  in  Oregon  and 
Washington is a competitive advantage. 

Corporate History 

We were incorporated in Nevada in February 2004 under the name Eurocan Holdings, Ltd. In December 2014, we 

changed our corporate name to Eastside Distilling, Inc. to reflect our then recent acquisition of Eastside Distilling, LLC. 

The Acquisition of Eastside Distilling, LLC 

In October 2014, Eurocan Holdings Ltd. consummated the acquisition (the “Acquisition”) of Eastside Distilling, LLC 
(“Eastside”) pursuant to an Agreement and Plan of Merger (the “Merger Agreement”) by and among the Eurocan, Eastside 
and Eastside Distilling, Inc., our wholly-owned subsidiary. Pursuant to the Merger Agreement, Eastside merged with and into 
Eastside Distilling, Inc. The merger  consideration  for  the  Acquisition  consisted of  1,600,000  shares  (the  “Shares”)  of our 
common stock. In addition, certain of our stockholders cancelled an aggregate of 1,245,500 shares of our common stock held 
by them. As a result, upon consummation of the Merger Agreement on October 31, 2014, we had 2,000,000 shares of our 
common stock issued and outstanding, of which 1,600,000 shares were held by the former members of Eastside. 

Following the Acquisition, we conduct the business of Eastside as our primary business. 

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Market Opportunity 

Large and Growing Global and Domestic Markets 

The global spirits market generated total revenues of $316 billion in 2013, representing a compound annual growth 
rate (CAGR) of 3.4% between 2009 and 2013, according to MarketLine. The performance of the market is forecasted to 
accelerate with an anticipated CAGR of 4.2% for the five-year period 2013-2018, which is expected to increase revenues 
generated by this market to a value of approximately $388 billion by the end of 2018. 

The U.S. spirits market had total revenues of $26.2 billion in 2017, representing more than a 32% increase since 
2010,  according  to  the  Distilled  Spirits  Council  of  the  United  States  (DISCUS).  The  domestic  market  share  of  spirits 
compared to beer and wine was at a record 36.6% in 2017 according to DISCUS, representing more than a 3% gain over 
beer and wine in terms of market share since 2010. 

Key Growth Trends that We Target 

Craft – The market share of “craft” distillers (defined as any producer that bottles less than 100,000 cases annually) 

has doubled over the last two years, and is projected to reach 8% by 2020, according to the American Distilling Institute. 

Women – The United States Alcohol and Tobacco Tax and Trade Bureau (the “TTB”), Park Street Imports, LLC 

(“Park Street”) and the US Census Bureau estimate that 37% of all U.S. whiskey drinkers are women. 

Millennials  –  Generally,  “Millennials”  (individuals  born  between  the  early  1980s  and  the  mid-1990s)  value 
“authenticity”  and  are  inspired  by  travel,  like  to  try  new  products  and  seek  new  experiences,  according  to  a  survey  by 
BeverageDaily.com. Millennials tend to drink a broader range of spirit types (vodka, rum, tequila, whiskey, gin) than prior 
generations and Millennials consume more expensive spirits than their predecessors. These individuals are often attracted to 
vintage spirits and cocktails with nostalgic followings, such as throwbacks to the 1950s like rye whiskey, bourbon, and the 
Manhattan cocktail. According to Barclays Research, millennials increasingly prefer spirits over beer and wine, and flavored 
spirits  in  particular.  In  addition,  according  to  DISCUS,  millennials  are  more  willing  than  prior  generations  to  purchase 
premium spirits. 

Flavored – According to DISCUS, flavored spirits sales continue to grow faster than the overall spirits market, and 
flavored  whiskey,  which  is  especially  appealing  to  younger  drinkers  and  women,  is  the  fastest  growing  flavored  spirit 
category. 

International – The demand for U.S.-produced spirits abroad is increasing significantly. U.S. spirit exports nearly 
doubled over the past decade to $1.56 billion in 2015, and whiskey exports were up approximately 5.4% in 2015 compared to 
2014. The largest export markets for U.S. spirits include the United Kingdom, Canada, Germany, Australia, and Japan. 

Our Strategy and Its Implementation 

Our objective is to build Eastside Distilling into a strong, nationally competitive and profitable spirits company, with 
a distinctive portfolio of premium and high-end spirits brands that have national, and even international, consumer appeal 
and following. Our strategy to accomplish that goal includes: 

● 
● 
● 

create a “brand factory” to develop and grow emerging spirits and Ready-to-Drink (RTD) brands; 
be an acquisition platform for the fragmented craft spirits industry; and 
build cash flow in the Pacific Northwest home market through sales of our locally-created spirits and with 
our bottling subsidiary to help support our overall growth activities. 

To help achieve this, we are focused on: 

achieving world-class spirit rebranding with the collaboration of Sandstrom Partners; 
growing organically and by acquisition; 

● 
● 
●  monetizing our diverse and growing product portfolio; 
● 
● 

improving margins; and 
accelerating  our  strong  double-digit  growth  in  core  markets,  as  well  as  expanding  opportunistically  in 
international markets. 

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Our Strengths 

We believe the following competitive strengths will help enable the implementation of our growth strategies: 

●  Award-Winning,  Diverse  Product  Line:  We  have  a  diverse  product  line,  currently  offering  over  a  dozen 
premium craft spirits, many of which have won awards for taste and/or product design. According to a study 
by  the  American  Craft  Spirits  Association,  the  U.S.  craft  spirits  volume  of  cases  sold  experienced  a 
compound annual growth rate of 27.4% between 2010 and 2015, and saw an increase in market share from 
0.8% to 2.2% during that period. Our sales of premium brands have increased over 1,000% since 2010. We 
believe our diverse, recognized product line in this growing market will enable us to establish a presence in 
new geographic markets and enable us to procure additional distributors for our products. 

●  Key Relationships: We have distribution arrangements with several of the largest wine and spirits distributors 
in the United States, such as RNDC and Southern Glazer’s. We have also engaged Park Street, a provider of 
back-office administrative  and  logistical  services  for alcohol and beverage  distributors. We believe  these 
relationships will help accomplish our goal of having our premium spirits sold and distributed nationwide. 

●  Experienced Distilling and Blending Experts: We believe that our team of expert blenders and distillers, with 
highly regarded “palates” is important to us maintaining a high-quality, artisanal character to our products as 
well as adding to our consumer appeal. 

Our Product Approach 

Our approach to or craft spirits involves five important aspects: 

●  Commitment  to  Quality:  We  create  and  deliver  high-quality,  innovative  products  targeted  at  growing 

markets. 

●  Authentic Yet Scalable: We believe our approach to production allows us to produce our products at scale, 

while keeping flavor profiles consistent. 

●  Unique Talent and Experience: Every spirit reflects the creativity of our entire team 
●  Extensive Spirit Portfolio: Many craft distillers have only one to three products; we have over a dozen, which 

we believe affords us the opportunity to target a broader range of consumers with our brands. 

●  Generate Customer Loyalty: These factors attract loyal and enthusiastic customers and major distributors 

for our products. 

Our Brands 

We develop, produce and market the premium brands listed below: 

Burnside. We develop, market and produce several premium, barrel–aged whiskeys and bourbons under our brand 
name  “Burnside.”  During  2017,  we  undertook  a  major  re-branding  and  market  re-positioning  strategy  with  our  Burnside-
branded products. This effort was led by our marketing partner, Sandstrom Partners. The new branding, packaging and product 
line expansion was launched late in the fourth quarter of 2017. The current products sold under this brand include: Burnside 
West End Blend (a blended whiskey), Burnside Oregon Oaked Bourbon (a blended bourbon), Burnside Goose Hollow RSV 
Bourbon (a special reserve straight bourbon) and Burnside Oregon Oaked Rye (a blended rye whiskey). All of the Burnside 
products are age-finished in our own in-house, heavily-charred, Oregon-oak barrels, which we believe adds an enhanced and 
improved flavor profile and provides the products with differentiation in the marketplace. We consider the Burnside products 
to be “premium” to “ultra-premium” brands. Our Burnside brands accounted for approximately 25% and 40% of our sales for 
the years ended December 31, 2017, and 2016, respectively. The decrease as a percentage of sales is due to the re-branding of 
this product line during 2017. 

Redneck Riviera Whiskey. In October 2017, we were granted an exclusive license for the use of the Redneck Riviera 
brand for spirits-based products. The Redneck Riviera trademark is owned by Rich Marks, which is controlled by John Rich, 
a “multiple platinum” country music singer and songwriter who performs with the “Big & Rich” band. In January 2018, we 
officially launched our first product, Redneck Riviera Whiskey, under this royalty-free, 10-year license. Beginning in 2020, 
we will be required to meet certain levels of case sales to avoid termination of the license, and if those levels are met, we will 
be entitled to renew the license in perpetuity or until such time as a sale of the Redneck Riviera spirits brands occurs. 

3 

 
  
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
 
 
 
 
Income from sales of RRW and any subsequent products go entirely to us, less any  customary brand development 
allowances  to  distributors  or  other  such  payment  that  are  within  our  discretion.  We  will  be  reimbursing  Mr.  Rich  for  his 
expenses incurred while performing personal services in marketing the brand. Should Rich Marks choose to sell the Redneck 
Riviera spirits brand, we and Rich Marks will share equally in the sale proceeds of any brand and other IP developed under the 
license, based on a sliding scale that gives Rich Marks an increasing percentage of sale proceeds, if any, over $20 million. We 
have certain rights of first refusal to acquire Rich Mark’s interest should a third party sale be proposed. 

Barrel Hitch American Whiskey. We market a standard whiskey: Barrel Hitch American Whiskey. Our Barrel Hitch 
American Whiskey is 80 proof and won a triple-Gold Medal and “best of show” in the MicroLiquor Spirit Awards in 2015. 
Barrel Hitch was introduced in July 2015 and accounted for approximately 11% and 17% of our sales for the years 2017 and 
2016, respectively. 

Premium Vodka. We develop, market and produce a premium potato vodka under the brand name “Portland Potato 
Vodka”, which is distilled from potatoes rather than grain and, as such, is gluten-free. Our Portland Potato Vodka was awarded 
a silver medal from the American Wine Society and a gold medal from the Beverage Tasting Institute, which also gave it a 
“Best Buy” rating. A new product, Hot Potato Vodka, was added to this category in the second quarter of 2017. The vodka 
is 80 proof and is a combination of habanero pepper and Portland Potato Vodka producing a full-palate explosion of flavor. 
Our Potato Vodka brands accounted for approximately 22% and 13% of our sales for the years ended December 31, 2017 
and 2016, respectively. 

Distinctive Specialty Whiskeys. We develop, market and produce two distinctive specialty whiskeys: Cherry Bomb 
Whiskey and Marionberry Whiskey. Our Cherry Bomb Whiskey combines handcrafted small batch whiskey with a blast of 
real Oregon cherries. Our Cherry Bomb Whiskey won a gold medal from the American Wine Society and was also awarded 
a gold medal for taste and a silver medal for package design in the MicroLiquor Spirit Awards. Our Marionberry whiskey 
combines Oregon marionberries (a hybrid blackberry) with premium aged whiskey and was awarded two silver medals in the 
MicroLiquor Spirit Awards for taste and package design. Our specialty whiskeys accounted for approximately 13% of our 
sales for each of the years ended December 31, 2017 and 2016. 

Below Deck Rums. We develop, market and produce four rums under the Below Deck brand name: Below Deck Silver 
Rum, Below Deck Spiced Rum, Below Deck Coffee Rum and Below Deck Ginger Rum. Below Deck’s Silver Rum is our 
original rum. Below Deck Spiced Rum is double-distilled from molasses and infused with exotic spices and won a triple gold 
medal for taste and a bronze medal for package design in the MicroLiquor Spirit Awards. Our Below Deck Coffee Rum is 
double-distilled and infused with coffee flavors from Arabica bean and won a silver medal at the San Francisco World Spirits 
Competition. Below Deck Ginger Rum is infused with natural ginger. Our Below Deck Rums accounted for approximately 
11% and 10% of our sales for the years ended December 31, 2017 and 2016, respectively. 

Seasonal/Limited Edition Spirits. In addition to our premium bourbons, whiskeys, rum and vodka, we create seasonal 
and limited-edition handmade products, such as Advocaat (eggnog) Liqueur, Peppermint Bark Liqueur, Bier Schnapps and 
Holiday Spiced Liqueur. Our Seasonal/Limited Edition Spirits accounted for approximately 6% of our sales for each of the 
years ended December 31, 2017 and 2016. 

BBD Spirits. We also acquired several other brands as a result of our acquisition of BBD in May 2017. The extensive 
BBD product portfolio includes several craft spirits that we believe are highly complementary to our product line, including 
The Ninety One Gin, Navy Strength Gin (114 proof) and Delta Rye (111 proof) rye whiskey, among others. Inspired by the 
craft spirits movement in Oregon, Big Bottom Distillery’s small-batch, hand-crafted spirits provide consumers with unique 
takes on traditional spirits. BBD products accounted for approximately 3% of our sales in 2017. 

MotherLode LLC. Our wholly-owned subsidiary, MotherLode, historically has provided bottling services, as well as 
production support to customers such as other craft spirit and wine producers. MotherLode recently added the ability to provide 
canning services to customers for wine and Ready to Drink (“RTD”) alcoholic drinks. The custom built canning line is designed 
to produce Ball Corporation’s popular “slim can” in 187 ml, 200 ml and 250 ml sizes, with 250 ml being equal to approximately 
8.45 ounces. The new line was recently completed, and MotherLode expects to begin providing canning to initial customers in 
the near-future. MotherLode accounted for approximately 9% of our sales in 2017. 

4 

 
 
 
 
 
 
 
 
 
 
 
Production and Supply 

There are several steps in the production and supply process for beverage alcohol products. First,  all of our spirits 
products are distilled. This is a multi-stage process that converts basic ingredients, such as grain, sugar cane or agave, into 
alcohol. Next, the alcohol is processed and/or aged in various ways depending on the requirements of the specific brand. For 
our vodka, this processing is designed to remove all other chemicals, so that the resulting liquid will be odorless and colorless, 
and  have  a  smooth  quality  with  minimal  harshness.  Achieving  a  high  level  of  purity  involves  a  series  of  distillations  and 
filtration processes. For our large production products, we currently source full strength and barrel strength (reduced ABV due 
to evaporation) that we further process (such as aging in Oregon Oak, or adding ingredients) and bottle at our premises. 

For our spirits brands, rather than removing flavor, various complex flavor profiles are achieved through one or more 
of the following techniques: infusion of fruit, addition of various flavoring substances, and, in the case of rums and whiskeys, 
aging of the brands in various types of casks for extended periods of time, as well as the blending of several rums or whiskeys 
to achieve a unique flavor profile for each brand. After the distillation, purification and flavoring processes are completed, the 
various liquids are bottled. This involves several important stages, including bottle and label design and procurement, filling 
of the bottles and packaging the bottles in various configurations for shipment. 

We rely on a limited number of suppliers for  the sourcing of our spirit products and raw materials, including our 
distillate products and other ingredients. These suppliers consist of third-party producers in the U.S. We do not have long-term, 
written agreements with any of our suppliers. However, we believe that we have consistent and reliable third-party sources for 
spirit product. However, we produce and bottle our spirits for distribution, whether the distilling stage of the process was at our 
facility or not. 

Distribution Network 

We believe that the distribution network that we have developed with our sales team and our independent distributors 
and brokers is one of our key strengths. We currently have distribution and brokerage relationships with third-party distributors 
in 26 U.S. states. 

U.S. Distribution 

Importers of beverage alcohol in the U.S. must sell their products through a three-tier distribution system. Typically, 
an imported brand is first sold to a U.S. importer, who then sells it to a network of distributors, or wholesalers, covering the 
U.S.,  in  either  “open”  states  or  “control”  states.  In  the  33  open  states,  the  distributors  are  generally  large,  privately-held 
companies.  In  the  18  control  states,  the  states  themselves  function  as  the  distributor,  and  regulate  suppliers,  including  our 
company.  The  distributors  and  wholesalers  in  turn  sell  to  individual  retailers,  such  as  liquor  stores,  restaurants,  bars, 
supermarkets and other outlets licensed to sell alcoholic beverages. In larger states, such as New York, more than one distributor 
may  handle  a  brand  in  separate  geographical  areas.  In  control  states,  importers  sell  their  products  directly  to  state  liquor 
authorities, which distribute the products and either operate retail outlets or license the retail sales function to private companies, 
while maintaining strict control over pricing and profit. 

The U.S. spirits industry has consolidated dramatically over the last ten years due to merger and acquisition activity. 
There  are  currently  eight  major  spirits  companies,  each  of  which  own  and  operate  their  own  importing  businesses.  All 
companies, including these large companies, are required by law to sell their products through wholesale distributors in the 
U.S. The major companies are exerting increasing influence over the regional distributors and as a result, it has become more 
difficult for smaller companies to get their products recognized by the distributors. 

Importation 

We hold the federal importer and wholesaler license required by the Alcohol and Tobacco Tax and Trade Bureau of 

the U.S. Treasury Department, and the requisite state licenses within the states we conduct business. 

Our inventory is maintained in our warehouse and shipped nationally by our network of licensed and bonded carriers. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wholesalers and Distributors 

In the U.S., we are required by law to use state-licensed distributors or, in the control states, state-owned agencies 
performing  this  function,  to  sell  our  brands  to  retail  outlets.  As  a  result,  we  depend  on  distributors  for  sales,  for  product 
placement  and  for  retail  store  penetration.  All  of  the  distributors  we  currently  work  with  also  distribute  our  competitors’ 
products and brands. As a result, we must foster and maintain our relationships with our distributors. Through our internal sales 
team, we have established relationships for our brands with wholesale distributors in the twenty-six states we sell our products, 
and  our  products  are  sold  in  the  U.S.  by  these  wholesale  distributors,  as  well  as  by  various  state  beverage  alcohol  control 
agencies. 

Other Sources of Revenue 

Special Events 

We also generate sales from participating in special events (such as farmers’ markets, trade shows, hosting private 
tastings, etc.). We offer tastings as well as sell merchandise and bottle sales and have generated as much as $75,000 in sales 
from these special events in a single month, particularly during the winter holiday season (November/December). In addition 
to the sales these events generate, we value the immediate customer feedback during these activities, which is instrumental in 
creating better products and testing new flavors. 

Retail Stores and Kiosks 

We currently have three retail stores in shopping centers in the Portland, Oregon area that provide us with additional 
opportunities  for  sales  of  our  products.  During  the  holiday  season  (November  and  December)  we  also  expand  our  retail 
operations by opening additional temporary locations, usually within high-traffic shopping malls in the Portland metro region. 
We intend to maintain these retail stores and kiosks to build local brand awareness and direct-to-consumer retail sales. These 
stores provide in-store tastings, which we believe leads to additional product purchases. 

Significant Customers 

Sales  to  one  distributor,  the  Oregon  Liquor  Control  Commission,  accounted  for  approximately  32%  of  our 

consolidated sales for each of the years 2017 and 2016. 

Sales Team 

We have a total sales force of 11 people, with an average of over ten years of industry experience with premium 

beverage alcohol brands. 

Our sales  personnel are engaged in the day-to-day management of our distributors, which includes setting quotas, 
coordinating promotional plans for our brands, maintaining adequate levels of stock, brand education and training and sales 
calls with distributor personnel. Our sales team also maintains relationships with key retail customers through independent 
sales calls. They also schedule promotional events, create local brand promotion plans, host in-store tastings, where permitted, 
and provide wait staff and bartender training and education for our brands. 

In addition, we have also engaged Park Street Imports, a provider of back-office administrative and logistical services 
for alcohol and beverage distributors, which services include state compliance, logistics planning, order processing, distributor 
chargeback and bill-support management and certain accounting and reporting services. 

Advertising, Marketing and Promotion 

To build our brands, we must effectively communicate with three distinct audiences: our distributors, the retail trade 
and the end consumer. Advertising, marketing and promotional activities help to establish and reinforce the image of our brands 
in our efforts to build substantial brand value. 

In late 2016, to aid us in this strategy, we retained Sandstrom Partners, a Portland-based firm specializing in spirits 
branding, and tasked them with reviewing our current product portfolio, as well as our new ideas, and advising us on marketing, 
creation of brand awareness and product positioning, locally and nationally. We are using Sandstrom’s full range of brand 
development services, including research, strategy, brand identity, package design, environments, advertising as well as digital 
design  and  development.  During  2017,  Sandstrom  helped  us  successfully  re-brand  our  key  Burnside  product  as  well  as 
developed the branding for our new “Redneck Riviera” brand. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We also employ two in-house marketing and customer service personnel who work together with third party design 
and advertising firms to maintain a high degree of focus on each of our product categories and build brand awareness through 
innovative marketing activities. We use a range of marketing strategies and tactics to build brand equity and increase sales, 
including consumer and trade advertising, price promotions, point-of-sale materials, event sponsorship, in-store and on-premise 
promotions and public relations, as well as a variety of other traditional and non-traditional marketing techniques, including 
social media marketing, to support our brands. 

Besides traditional advertising, we also employ three other marketing methods to support our brands: public relations, 
event sponsorships and tastings. Our significant U.S. public relations efforts have helped gain editorial coverage for our brands, 
which increases brand awareness. Event sponsorship is an economical way for us to have influential consumers taste our brands. 
We actively contribute product to trend-setting events where our brand has exclusivity in the brand category. We also conduct 
hundreds of in-store and on-premise promotions each year. 

We support our brand marketing efforts with an assortment of point-of-sale materials. The combination of trade and 
consumer  programs,  supported  by  attractive  point-of-sale  materials,  also  establishes  greater  credibility  for  us  with  our 
distributors and retailers. 

Intellectual Property 

Trademarks are an important aspect of our business. We sell our products under a number of trademarks, which we 
own or use under license. Our brands are protected by trademark registrations or are the subject of pending applications for 
trademark registration in the U.S. where we distribute, or plan to distribute, our brands. The trademarks may be registered in 
the names of our subsidiary. In the U.S., trademark registrations need to be renewed every ten years. We expect to register our 
trademarks in additional markets as we expand our distribution territories. 

Seasonality 

Our industry is subject to seasonality with peak retail sales generally occurring in the fourth calendar quarter, primarily 

due to seasonal holiday buying. Historically, this holiday demand has resulted in higher sales for us in our fourth quarter. 

Competition 

The beverage alcohol industry is highly competitive. We believe that we compete on the basis of quality, price, brand 
recognition  and  distribution  strength.  Our  premium  brands  compete  with  other  alcoholic  and  nonalcoholic  beverages  for 
consumer purchases, retail shelf space, restaurant presence and wholesaler attention. We compete with numerous multinational 
producers and distributors of beverage alcohol products, many of which have greater resources than us. 

Over the past ten years, the U.S. wine and spirits industry has undergone dramatic consolidation and realignment of 
brands and brand ownership. The number of major importers in the U.S. has declined significantly. Today there are eight major 
companies:  Diageo  PLC,  Pernod  Ricard  S.A.,  Bacardi  Limited,  Brown-Forman  Corporation,  Beam  Suntory  Inc.,  Davide 
Campari Milano-S.p.A., and Remy Cointreau S.A. 

We believe that we are in a better position to partner with small-to-mid-size brands than the major importers. Despite 
our  relative  capital  position  and  resources,  we  have  been  able to  compete  with  these  larger  companies  in  pursuing  agency 
distribution agreements and acquiring brands by being more responsive to private and family-owned brands, offering flexible 
transaction structures and providing brand owners the option to retain local production and “home” market sales. Given our 
size  relative  to  our  major competitors,  most of which have  multi-billion dollar  operations, we  believe  that we  can provide 
greater focus on smaller brands and tailor transaction structures based on individual brand owner preferences. However, our 
relative capital position and resources may limit our marketing capabilities, limit our ability to expand into new markets and 
limit our negotiating ability with our distributors. 

By focusing on the premium and super-premium segments of the market, which typically have higher margins, and 
having  an  established,  experienced  sales  force,  we  believe  we  are  able  to  gain  relatively  significant  attention  from  our 
distributors for a company of our size. Also, the continued consolidation among the major companies is expected to create an 
opportunity for small to mid-size wine and spirits companies, such as ourselves, as the major companies contract their portfolios 
to focus on fewer brands. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Government regulation 

We are subject to the jurisdiction of the Federal Alcohol Administration Act, U.S. Customs Laws, Internal Revenue 

Code of 1986 and the Alcoholic Beverage Control Laws of all fifty states. 

The  U.S.  Treasury  Department’s  Alcohol  and  Tobacco  Tax  and  Trade  Bureau  regulates  the  production,  blending, 
bottling, sales and advertising and transportation of alcohol products. Also, each state regulates the advertising, promotion, 
transportation, sale and distribution of alcohol products within its jurisdiction. We are also required to conduct business in the 
U.S. only with holders of licenses to import, warehouse, transport, distribute and sell spirits. 

We are subject to U.S. regulations on the advertising, marketing and sale of beverage alcohol. These regulations range 
from  a  complete  prohibition  of  the  marketing  of  alcohol  in  some  states  to  restrictions  on  the  advertising  style,  media  and 
messages used. 

Labeling of spirits is also regulated in many markets, varying from health warning labels to importer identification, 
alcohol  strength  and  other  consumer  information.  All  beverage  alcohol  products  sold  in  the  U.S.  must  include  warning 
statements related to risks of drinking beverage alcohol products. 

In the U.S. control states, the state liquor commissions act in place of distributors and decide which products are to be 
purchased and offered for sale in their respective states. Products are selected for purchase and sale through listing procedures 
which are generally made available to new products only at periodically scheduled listing interviews. Consumers may purchase 
products not selected for listings only through special orders, if at all. 

The  distribution  of  alcohol-based  beverages  is  also  subject  to  extensive  federal  and  state  taxation  in  the  U.S.  and 
internationally. Most foreign countries impose excise duties on wines and distilled spirits, although the form of such taxation 
varies from a simple application on units of alcohol by volume to intricate systems based on the imported or wholesale value 
of the product. Several countries impose additional import duty on distilled spirits, often discriminating between categories in 
the rate of such tariffs. Once we begin distributing our products internationally, import and excise duties could have a significant 
effect on our sales, both through reducing the consumption of alcohol and through encouraging consumer switching into lower-
taxed categories of alcohol. 

We  believe  that  we  are  in  material  compliance  with  applicable  federal,  state  and  other  regulations.  However,  we 
operate in a highly regulated industry which may be subject to more stringent interpretations of existing regulations. Future 
compliance costs due to regulatory changes could be significant. 

Employees 

As of December 31, 2017, we had 25 full-time employees, 13 of whom were in sales and marketing and four of whom 

were in management and 8 in administration and production. 

Geographic Information 

Eastside operates  in  the  spirits  business.  Eastside’s  product categories  are  rum,  whiskey,  vodka, gin and  specialty 
liquors. Eastside currently sells its products in 26 states (Oregon, Washington, California, Florida, Nevada, Texas, Virginia, 
Indiana, Illinois, New York, New Jersey, Massachusetts, Connecticut, Georgia, Rhode Island, Idaho, Maryland, West Virginia, 
Wyoming,  North  Carolina,  Louisiana,  Tennessee,  Mississippi,  South  Dakota,  Kansas  and  Alaska),  as  well  as  in  Ontario, 
Canada. 

Facilities 

The Company’s corporate headquarters, including its wholly-owned Motherlode subsidiary, moved to 1001 SE Water 
Avenue, Suite 390, Portland, Oregon 97214, effective November 1, 2017. Located in Portland’s Eastbank Commerce Center 
on the east side of Portland, this office space is home to the Company’s executive offices, including finance, accounting, sales 
and general management, both for Eastside and its MotherLode bottling and canning subsidiary. The Company’s production 
facilities are located in Milwaukie, OR and its Big Bottom Distillery operations are in Hillsboro, OR. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item  1A.  RISK  FACTORS  AND  CAUTIONARY  STATEMENT  REGARDING  FORWARD-LOOKING 
INFORMATION 

The statements in this section describe the most significant risks to our business and should be considered carefully 
in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the “Notes 
to Consolidated Financial Statements” to this Form 10-K. In addition, the statements in this section and other sections of this 
Form 10-K include “forward-looking statements” as that term is defined in the Private Securities Litigation Reform Act of 
1995 and involve uncertainties that could significantly impact results. Forward-looking statements give current expectations or 
forecasts of future events about the company or our outlook. You can identify forward-looking statements by the fact they do 
not relate to historical or current facts and by the use of words such as “believe,” “expect,” “estimate,” “anticipate,” “will be,” 
“should,” “plan,” “project,” “intend,” “could” and similar words or expressions. 

Forward-looking statements are based on assumptions and on known risks and uncertainties. Although we believe we 
have been prudent in our assumptions, any or all of our forward-looking statements may prove to be inaccurate, and we can 
make no guarantees about our future performance. Should known or unknown risks or uncertainties materialize or underlying 
assumptions prove inaccurate, actual results could materially differ from past results and/or those anticipated, estimated or 
projected. 

We undertake no obligation to provide updates to forward-looking statements to the public, whether as a result of new 
information, future events or otherwise. You should, however, consult any subsequent disclosures we make in our filings with 
the SEC on Form 10-Q or Form 8-K. 

The following is a cautionary discussion of risks, uncertainties and assumptions that we believe are significant to our 
business. In addition to the factors discussed elsewhere in this report, the following are some of the important factors that, 
individually or in the aggregate, we believe could make our actual results differ materially from those described in any forward-
looking statements. It is impossible to predict or identify all such factors and, as a result, you should not consider the following 
factors to be a complete discussion of risks, uncertainties and assumptions. 

RISKS RELATING TO OUR BUSINESS 

If our brands do not achieve more widespread consumer acceptance, our growth may be limited. 

Although our brands have achieved acceptance in the Pacific Northwest, most of our brands are relatively new and 
have not achieved extensive national brand recognition. Also, brands we may develop and/or acquire in the future may not 
establish widespread brand recognition. Accordingly, if consumers do not accept our brands, we will not be able to penetrate 
our markets and our growth may be limited. 

We have incurred significant operating losses every quarter since our inception and anticipate that we will continue to incur 
significant operating losses in the future. 

We  believe  that  we  will  continue  to  incur  net  losses  for  the  foreseeable  future  as  we  expect  to  make  continued 
significant investment in product development and sales and marketing and to incur significant administrative expenses as we 
seek to grow our brands. We also anticipate that our cash needs will exceed our income from sales for the foreseeable future. 
Some of our products may never achieve widespread market acceptance and may not generate sales and profits to justify our 
investment  in  them.  Also,  we  may  find  that  our  expansion  plans  are  more  costly  than  we  anticipate  and  that  they  do  not 
ultimately result in commensurate increases in our sales, which would further increase our losses. We expect we will continue 
to  experience  losses  and  negative  cash  flow,  some  of  which  could  be  significant.  Results  of  operations  will  depend  upon 
numerous  factors,  some  of  which  are  beyond  our  control,  including  market  acceptance  of  our  products,  new  product 
introductions and competition. We also incur substantial operating expenses at the corporate level, including costs directly 
related to being a reporting company with the U.S. Securities and Exchange Commission (the “SEC”). For the year ended 
December 31, 2017, we reported a net loss of $5.3 million. As of December 31, 2017, we had an accumulated deficit since 
inception of $18.1 million. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
We depend on a limited number of suppliers. Failure to obtain satisfactory performance from our suppliers or loss of our 
existing suppliers could cause us to lose sales, incur additional costs and lose credibility in the marketplace. 

We depend on a limited number of third-party suppliers for the sourcing of the raw materials for all of our products, 
including our distillate products and other ingredients. These suppliers consist of third-party producers in the U.S. We do not 
have long-term, written agreements with any of our suppliers. The termination of our relationships or an adverse change in the 
terms of these arrangements could have a negative impact on our business. If our suppliers increase their prices, we may not 
be able to secure alternative suppliers, and may not be able to raise the prices of our products to cover all or even a portion of 
the increased costs. Also, our suppliers’ failure to perform satisfactorily or handle increased orders, delays in shipments of 
products from suppliers or the loss of our existing suppliers, especially our key suppliers, could cause us to fail to meet orders 
for our products, lose sales, incur additional costs and/or expose us to product quality issues. In turn, this could cause us to lose 
credibility in the marketplace and damage our relationships with distributors, ultimately leading to a decline in our business 
and results of operations. If we are not able to renegotiate these contracts on acceptable terms or find suitable alternatives, our 
business could be negatively impacted. 

We depend on our independent wholesale distributors to distribute our products. The failure or inability of even a few of 
our distributors to distribute our products adequately within their territories could harm our sales and result in a decline in 
our results of operations. 

We  are  required  by  law  to  use  state-licensed  distributors  or,  in  18  states  known  as  “control  states,”  state-owned 
agencies performing this function, to sell our products to retail outlets, including liquor stores, bars, restaurants and national 
chains in the U.S. We have established relationships for our brands with a limited number of wholesale distributors; however, 
failure to maintain those relationships could significantly and adversely affect our business, sales and growth. We currently 
distribute our products in 26 states – Oregon, Washington, California, Florida, Nevada, Texas, Virginia, Indiana, Illinois, New 
York,  New  Jersey,  Massachusetts,  Connecticut,  Georgia,  Rhode  Island,  Idaho,  Maryland,  West  Virginia,  Wyoming,  North 
Carolina, Louisiana, Tennessee, Mississippi, South Dakota, Kansas and Alaska (as wells as in Ontario, Canada). 

Over the past decade there has been increasing consolidation, both intrastate and interstate, among distributors. As a 
result, many states now have only two or three significant distributors. Also, there are several distributors that now control 
distribution for several states. If we fail to maintain good relations with a distributor, our products could in some instances be 
frozen out of one or more markets entirely. The ultimate success of our products also depends in large part on our distributors’ 
ability and desire to distribute our products to our desired U.S. target markets, as we rely significantly on them for product 
placement and retail store penetration. In addition, all of our distributors also distribute competitive brands and product lines. 
We cannot assure you that our U.S. alcohol distributors will continue to purchase our products, commit sufficient time and 
resources to promote and market our brands and product lines or that they can or will sell them to our desired or targeted 
markets. If they do not, our sales will be harmed, resulting in a decline in our results of operations. 

We rely on a few key distributors, and the loss of any one key distributor would substantially reduce our revenues. 

We currently derive a significant amount of our revenues from a few major distributors. A significant decrease in 
business from or loss of any of our major distributors could harm our financial condition by causing a significant decline in 
revenues  attributable  to  such  distributors.  Sales  to  one  distributor,  the  Oregon  Liquor  Control  Commission,  accounted  for 
approximately 32% of our consolidated sales for each of the years 2017 and 2016. While we believe our relationships with our 
major distributors are good, we do not have long-term contracts with any of them and purchases generally occur on an order-
by-order basis. If we experience a significant decrease in sales to any of our major distributors and are unable to replace such 
sales volume with orders from other customers, our sales may decrease which would have a material adverse financial effect 
on our results of operations and financial condition. 

The sales of our products could decrease significantly if we cannot secure and maintain listings in the control states. 

In the control states, the state liquor commissions act in place of distributors and decide which products are to be 
purchased and offered for sale in their respective states. Products selected for listing in control states must generally reach 
certain  volumes  and/or  profit  levels  to  maintain  their  listings.  Products  in  control  states  are  selected  for  purchase  and  sale 
through listing procedures which are generally made available to new products only at periodically scheduled listing interviews. 
Products not selected for listings can only be purchased by consumers in the applicable control state through special orders, if 
at all. If, in the future, we are unable to maintain our current listings in the control states, or secure and maintain listings in 
those states for any additional products we may develop or acquire, sales of our products could decrease significantly which 
would have a material adverse financial effect on our results of operations and financial condition. 

10 

 
 
 
 
 
 
 
 
 
 
We  must  maintain  a  relatively  large  inventory  of  our  products  to  support  customer  delivery  requirements,  and  if  this 
inventory  is  lost  due  to  theft,  fire  or  other  damage  or  becomes  obsolete,  our  results  of  operations  would  be  negatively 
impacted. 

We must maintain relatively large inventories of our products to meet customer delivery requirements. We are always 
at risk of loss of that inventory due to theft, fire or other damage, and any such loss, whether insured against or not, could cause 
us to fail to meet our orders and harm our sales and operating results. Also, our inventory may become obsolete as we introduce 
new  products,  cease  to  produce  old  products  or  modify  the  design  of  our  products’  packaging,  which  would  increase  our 
operating losses and negatively impact our results of operations. 

If we are unable to identify and successfully acquire additional brands that are complementary to our existing portfolio, our 
growth will be limited, and, even if additional brands are acquired, we may not realize anticipated benefits, due to integration 
difficulties or other operating issues. 

A component of our growth strategy may be the acquisition of additional brands that are complementary to our existing 
portfolio through acquisitions of such brands or their corporate owners, directly or through mergers, joint ventures, long-term 
exclusive distribution arrangements and/or other strategic relationships. For example, in May 2017, we acquired 90% of the 
ownership of BBD for its award-winning range of super-premium gins and whiskeys, and we acquired MotherLode in March 
2017, which provides contract bottling and packaging services for existing and emerging spirits producers, some of whom 
contract with us to blend or distill spirits. If we are unable to identify suitable brand candidates and successfully execute our 
acquisition strategy, our growth will be limited. 

Also, even if we are successful in acquiring additional brands, we may not be able to achieve or maintain profitability 
levels that justify our investment in, or realize operating and economic efficiencies or other planned benefits with respect to, 
those additional brands. The addition of new products or businesses entails numerous risks with respect to integration and other 
operating issues, any of which could have a detrimental effect on our results of operations and/or the value of our equity. These 
risks include, but are not limited to: 

● 
● 
● 

● 
● 
● 
● 

difficulties in assimilating acquired operations or products; 
unanticipated costs that could materially adversely affect our results of operations; 
negative  effects  on  reported  results  of  operations  from  acquisition-related  charges  and  amortization  of 
acquired intangibles; 
diversion of management’s attention from other business concerns; 
adverse effects on existing business relationships with suppliers, distributors and retail customers; 
risks of entering new markets or markets in which we have limited prior experience; and 
the potential inability to retain and motivate key employees of acquired businesses. 

Our ability to grow through the acquisition of additional brands will also be dependent upon the availability of capital 
to complete the necessary acquisition arrangements. We intend to finance our brand acquisitions through a combination of our 
available cash resources, third-party financing and, in appropriate circumstances, the further issuance of equity and/or debt 
securities. Acquiring additional brands could have a significant effect on our financial position, and could cause substantial 
fluctuations in our quarterly and yearly operating results. Also, acquisitions could result in the recording of significant goodwill 
and intangible assets on our financial statements, the amortization or impairment of which would reduce reported earnings in 
subsequent years. 

Our failure to protect our trademarks and trade secrets could compromise our competitive position and decrease the value 
of our brand portfolio. 

Our business and prospects depend in part on our ability to develop favorable consumer recognition of our brands and 
trademarks. Although we apply for registration of our brands and trademarks, they could be imitated in ways that we cannot 
prevent.  Also,  we  rely  on  trade  secrets  and  proprietary  know-how,  concepts  and  formulas.  Our  methods  of  protecting  this 
information may not be adequate. Moreover, we may face claims of misappropriation or infringement of third parties’ rights 
that could interfere with our use of this information. Defending these claims may be costly and, if unsuccessful, may prevent 
us from continuing to use this proprietary information in the future and result in a judgment or monetary damages being levied 
against us. We do not maintain non-competition agreements with all of our key personnel or with some of our key suppliers. If 
competitors independently develop or otherwise obtain access to our trade secrets, proprietary know-how or recipes, the appeal, 
and thus the value, of our brand portfolio could be reduced, negatively impacting our sales and growth potential. 

11 

 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
A failure of one or more of our key information technology systems, networks, processes, associated sites or service providers 
could have a material adverse impact on our business. 

We rely on information technology (IT) systems, networks, and services, including internet sites, data hosting and 
processing  facilities  and  tools,  hardware  (including  laptops  and  mobile  devices),  software  and  technical  applications  and 
platforms,  some  of  which  are  managed,  hosted,  provided  and/or  used  by  third-parties  or  their  vendors,  to  assist  us  in  the 
management  of  our  business.  The  various  uses  of  these  IT  systems,  networks  and  services  include,  but  are  not  limited  to: 
hosting our internal network and communication systems; ordering and managing materials from suppliers; supply/demand 
planning; production; shipping products to customers; hosting our branded websites and marketing products to consumers; 
collecting  and  storing  customer,  consumer,  employee,  investor,  and  other  data;  processing  transactions;  summarizing  and 
reporting  results  of  operations;  hosting,  processing,  and  sharing  confidential  and  proprietary  research,  business  plans,  and 
financial  information;  complying  with  regulatory,  legal  or  tax  requirements;  providing  data  security;  and  handling  other 
processes necessary to manage our business. 

Increased IT security threats and more sophisticated cyber-crime pose a potential risk to the security of our IT systems, 
networks, and services, as well as the confidentiality, availability, and integrity of our data. If the IT systems, networks, or 
service  providers  we  rely  upon  fail  to  function  properly,  or  if  we  suffer  a  loss  or  disclosure  of  business  or  other  sensitive 
information, due to any number of causes, ranging from catastrophic events to power outages to security breaches, and our 
business continuity plans do not effectively address these failures on a timely basis, we may suffer interruptions in our ability 
to manage operations and reputational, competitive and/or business harm, which may adversely affect our business operations 
and/or financial condition. In addition, such events could result in unauthorized disclosure of material confidential information, 
and we may suffer financial and reputational damage because of lost or misappropriated confidential information belonging to 
us or to our partners, our employees, customers, suppliers or consumers. In any of these events, we could also be required to 
spend  significant  financial  and  other  resources  to  remedy  the  damage  caused  by  a  security  breach  or  to  repair  or  replace 
networks and IT systems. 

Our failure to attract or retain key executive or employee talent could adversely affect our business. 

Our success depends upon the efforts and abilities of our senior management team, other key employees, and a high-
quality employee base, as well as our ability to attract, motivate, reward, and retain them. If one of our executive officers or 
significant employees terminates her or his employment, we may not be able to replace their expertise, fully integrate new 
personnel or replicate the prior working relationships, and the loss of their services might significantly delay or prevent the 
achievement of our business objectives. Qualified individuals with the breadth of skills and experience in our industry that we 
require are in high demand, and we may incur significant costs to attract them. We do not maintain and do not intend to obtain 
key man insurance on the life of any executive or employee. Difficulties in hiring or retaining key executive or employee talent, 
or the unexpected loss of experienced employees could have an adverse impact our business performance. In addition, we could 
experience business disruption and/or increased costs related to organizational changes, reductions in workforce, or other cost-
cutting measures. 

If we fail to manage growth effectively or prepare for product scalability, it could have an adverse effect on our employee 
efficiency, product quality, working capital levels and results of operations. 

Any significant growth in the market for our products or our entry into new markets may require an expansion of our 
employee base for managerial, operational, financial, and other purposes. During any period of growth, we may face problems 
related to our operational and financial systems and controls, including quality control and delivery and service capacities. We 
would also need to continue to expand, train and manage our employee base. Continued future growth will impose significant 
added responsibilities upon the members of management to identify, recruit, maintain, integrate, and motivate new employees. 
Aside from increased difficulties in the management of human resources, we may also encounter working capital issues, as 
we will need increased liquidity to finance the marketing of the products we sell, and the hiring of additional employees. For 
effective growth management, we will be required to continue improving our operations, management, and financial systems 
and controls. Our failure to manage growth effectively may lead to operational and financial inefficiencies that will have a 
negative effect on our profitability. We cannot assure investors that we will be able to timely and effectively meet that demand 
and maintain the quality standards required by our existing and potential customers. 

12 

 
 
 
 
 
 
 
 
 
RISKS RELATED TO OUR INDUSTRY 

Demand for our products may be adversely affected by many factors, including changes in consumer preferences and trends. 

Consumer preferences may shift due to a variety of factors, including changes in demographic and social trends, public 
health  initiatives,  product  innovations,  changes  in  vacation  or  leisure,  dining  and  beverage  consumption  patterns  and  a 
downturn in economic conditions, which may reduce consumers’ willingness to purchase distilled spirits or cause a shift in 
consumer  preferences  toward  beer,  wine  or  non-alcoholic  beverages.  Our  success  depends  in  part  on  fulfilling  available 
opportunities to meet consumer needs and anticipating changes in consumer preferences with successful new products and 
product innovations. 

A limited or general decline in consumption in one or more of our product categories could occur in the future due to 

a variety of factors, including: 

● 
● 

● 

● 

● 

● 

a general decline in economic or geopolitical conditions; 
concern  about  the  health  consequences  of  consuming  beverage  alcohol  products  and  about  drinking  and 
driving; 
a general decline in the consumption of beverage alcohol products in on-premises establishments, such as may 
result from smoking bans and stricter laws relating to driving while under the influence of alcohol; 
consumer dietary preferences favoring lighter, lower calorie beverages such as diet soft drinks, sports drinks 
and water products; 
increased federal, state, provincial and foreign excise or other taxes on beverage alcohol products and possible 
restrictions on beverage alcohol advertising and marketing; 
increased  regulation  placing  restrictions  on  the  purchase  or  consumption  of  beverage  alcohol  products  or 
increasing prices due to the imposition of duties or excise tax; 
inflation; and 

● 
●  wars, pandemics, weather and natural or man-made disasters. 

In addition, our continued success depends, in part, on our ability to develop new products to meet consumer needs 
and anticipate changes in consumer preferences. The launch and ongoing  success of new products are inherently uncertain 
especially with regard to their appeal to consumers. The launch of a new product can give rise to a variety of costs and an 
unsuccessful launch, among other things, can affect consumer perception of existing brands and our reputation. Unsuccessful 
implementation or short-lived popularity of our product innovations may result in inventory write-offs and other costs. 

We face substantial competition in our industry, and many factors may prevent us from competing successfully. 

We compete on the basis of product taste and quality, brand image, price, service and ability to innovate in response 
to  consumer  preferences.  The  global  spirits  industry  is  highly  competitive  and  is  dominated  by  several  large,  well-funded 
international companies. Many of our current and potential competitors have longer operating histories and have substantially 
greater financial, sales, marketing and other resources than we do, as well as larger installed customer bases, greater name 
recognition  and  broader  product  offerings.  Some  of  these  competitors  can  devote  greater  resources  to  the  development, 
promotion, sale and support of their products. As a result, it is possible that our competitors may either respond to industry 
conditions or consumer trends more rapidly or effectively or resort to price competition to sustain market share, which could 
adversely affect our sales and profitability. 

In addition, the legalization of marijuana in any of the jurisdictions in which we sell our products may result in a 
reduction in sales. Studies have shown that sales of alcohol may decrease in jurisdictions where marijuana has been legalized 
(e.g.  California,  Colorado,  Washington  and  Oregon).  As  a  result,  marijuana  sales  may  adversely  affect  our  sales  and 
profitability. 

Class actions or other litigation relating to alcohol abuse or the misuse of alcohol could adversely affect our business. 

Our industry faces the possibility of class action or similar litigation alleging that the continued excessive use or abuse 
of beverage alcohol has caused death or serious health problems, or related to the labelling of our products. It is also possible 
that governments could assert that the use of alcohol has significantly increased government funded health care costs. Litigation 
or assertions of this type have adversely affected companies in the tobacco industry, and it is possible that we, as well as our 
suppliers, could be named in litigation of this type. 

13 

 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
Also, lawsuits have been brought in a number of states alleging that beverage alcohol manufacturers and marketers 
have  improperly  targeted  underage  consumers  in  their  advertising.  Plaintiffs  in  these  cases  allege  that  the  defendants’ 
advertisements, marketing and promotions violate the consumer protection or deceptive trade practices statutes in each of these 
states and seek repayment of the family funds expended by the underage consumers. While we have not been named in these 
lawsuits, we could be named in similar lawsuits in the future. Any class action or other litigation asserted against us could be 
expensive and time-consuming to defend against, depleting our cash and diverting our personnel resources and, if the plaintiffs 
in such actions were to prevail, our business could be harmed significantly. 

Regulatory decisions and legal, regulatory and tax changes could limit our business activities, increase our operating costs 
and reduce our margins. 

Our  business  is  subject  to  extensive  government  regulation.  This  may  include  regulations  regarding  production, 
distribution, marketing, advertising and labeling of beverage alcohol products. We are required to comply with these regulations 
and to maintain various permits and licenses. We are also required to conduct business only with holders of licenses to import, 
warehouse, transport, distribute and sell beverage alcohol products. We cannot assure you that these and other governmental 
regulations applicable to our industry will not change or become more stringent. Moreover, because these laws and regulations 
are subject to interpretation, we may not be able to predict when and to what extent liability may arise. Additionally, due to 
increasing  public  concern  over  alcohol-related  societal  problems,  including  driving  while  intoxicated,  underage  drinking, 
alcoholism and health consequences from the abuse of alcohol, various levels of government may seek to impose additional 
restrictions or limits on advertising or other marketing activities promoting beverage alcohol products. Failure to comply with 
any of the current or future regulations and requirements relating to our industry and products could result in monetary penalties, 
suspension or even revocation of our licenses and permits. Costs of compliance with changes in regulations could be significant 
and could harm our business, as we could find it necessary to raise our prices in order to maintain profit margins, which could 
lower the demand for our products and reduce our sales and profit potential. 

Also,  the  distribution  of  beverage  alcohol  products  is  subject  to  extensive  taxation  (at  both  the  federal  and  state 
government levels), and beverage alcohol products themselves are the subject of national import and excise duties in most 
countries around the world. An increase in taxation or in import or excise duties could also significantly harm our sales revenue 
and  margins,  both  through  the  reduction  of  overall  consumption  and  by  encouraging  consumers  to  switch  to  lower-taxed 
categories of beverage alcohol. Although we expect a significantly positive impact on our operating results from the enactment 
of the Craft Modernization and Tax Reform Act of 2017, which was part of the 2017 federal tax legislation that went into effect 
on January 1, 2018, resulting from the lowering of the federal excise tax on spirits for the first 100,000 proof gallons per year 
from $13.50 to $2.70 per gallon, there can be no assurance this revised tax rate will remain in effect after the initial two-year 
period. 

We could face product liability or other related liabilities that increase our costs of operations and harm our reputation. 

Although we maintain liability insurance and will attempt to limit contractually our liability for damages arising from 
our products, these measures may not be sufficient for us to successfully avoid or limit liability. Our product liability insurance 
coverage is limited to $1 million per occurrence and $4 million in the aggregate and our general liability umbrella policy is 
capped at $2 million. Further, any contractual indemnification and insurance coverage we have from parties supplying our 
products  is  limited,  as  a  practical  matter,  to  the  creditworthiness  of  the  indemnifying  party  and  the  insured  limits  of  any 
insurance provided by these suppliers. In any event, extensive product liability claims could be costly to defend and/or costly 
to resolve and could harm our reputation. 

Contamination of our products and/or counterfeit or confusingly similar products could harm the image and integrity of, 
or decrease customer support for, our brands and decrease our sales. 

The success of our brands depends upon the positive image that consumers have of them. Contamination, whether 
arising accidentally or through deliberate third-party action, or other events that harm the integrity or consumer support for our 
brands, could affect the demand for our products. Contaminants in raw materials purchased from third parties and used in the 
production of our products or defects in the distillation and fermentation processes could lead to low beverage quality as well 
as illness among, or injury to, consumers of our products and could result in reduced sales of the affected brand or all of our 
brands. Also, to the extent that third parties sell products that are either counterfeit versions of our brands or brands that look 
like our brands, consumers of our brands could confuse our products with products that they consider inferior. This could cause 
them to refrain from purchasing our brands in the future and in turn could impair our brand equity and adversely affect our 
sales and operations. 

14 

 
 
 
 
 
 
 
 
 
 
Adverse public opinion about alcohol could reduce demand for our products. 

Anti-alcohol groups have, in the past, advocated successfully for more stringent labeling requirements, higher taxes 
and other regulations designed to discourage alcohol consumption. In addition, recent developments in the industry may compel 
us to identify the source and location of our distillate products, and notify the consumer of whether the product was distilled 
by us. More restrictive regulations, negative publicity regarding alcohol consumption and/or changes in consumer perceptions 
of the relative healthfulness or safety of beverage alcohol could decrease sales and consumption of alcohol and thus the demand 
for our products. This could, in turn, significantly decrease both our revenues and our revenue growth, causing a decline in our 
results of operations. 

RISKS RELATED TO OUR COMMON STOCK 

We are an “emerging growth company,” and we cannot be certain if the reduced disclosure requirements applicable to 
emerging growth companies will make our common stock less attractive to investors. 

We are an “emerging growth company,” as defined in the Jumpstart our Business Startups Act of 2012, or the JOBS 
Act, and we may take advantage of certain exemptions from various reporting requirements that are applicable to other public 
companies, including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 
of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy 
statements  and  exemptions  from  the  requirements  of  holding  a  nonbinding  advisory  vote  on  executive  compensation  and 
stockholder approval of any golden parachute payments not previously approved. Investors may find our common stock less 
attractive because we rely on these exemptions; which may result in a less active trading market for our common stock, making 
the market prices more volatile. 

Our common stock is thinly traded, and investors may be unable to sell some or all of their shares at the price they would 
like, or at all, and sales of large blocks of shares may depress the price of our common stock. 

Our common stock has historically been sporadically or “thinly-traded,” meaning that the number of persons interested 
in purchasing shares of our common stock at prevailing prices at any given time may be relatively small or nonexistent. As a 
consequence, there may be periods of several days or more when trading activity in shares of our common stock is minimal or 
non-existent, as compared to a seasoned issuer that has a large and steady volume of trading activity that will generally support 
continuous sales without an adverse effect on share price. This could lead to wide fluctuations in our share price. Investors may 
be  unable  to  sell  their  common  stock  at  or  above  their  purchase  price,  which  may  result  in  substantial  losses.  Also,  as  a 
consequence  of  this  lack  of  liquidity,  the  trading  of  relatively  small  quantities  of  shares  by  our  stockholders  may 
disproportionately influence the price of shares of our common stock in either direction. The price of shares of our common 
stock could, for example, decline precipitously in the event a large number of shares of our common shares are sold on the 
market without commensurate demand, as compared to a seasoned issuer that could better absorb those sales without adverse 
impact on its share price. 

Our  failure  to  meet  the  continued  listing  requirements  of  the  Nasdaq  Capital  Market  could  result  in  a  delisting  of  our 
common stock. 

In August 2017, our shares of common stock began trading on the Nasdaq Capital Market. If we fail to satisfy the 
continued listing requirements of the Nasdaq Capital Market, such as the corporate governance requirements or the minimum 
closing bid price requirement, Nasdaq may take steps to delist our common stock. Such a delisting would likely have a negative 
effect on the price of our common stock and would impair your ability to sell or purchase our common stock when you wish 
to do so. In the event of a delisting, we would take actions to restore our compliance with Nasdaq’s listing requirements, but 
we can provide no assurance that any such action taken by us would allow our common stock to become listed again, stabilize 
the market price or improve the liquidity of our common stock, prevent our common stock from dropping below the Nasdaq 
minimum bid price requirement or prevent future non-compliance with Nasdaq’s listing requirements. 

15 

 
 
 
 
 
 
 
 
 
 
 
While our warrants are outstanding, it may be more difficult to raise additional equity capital. 

We currently have outstanding publicly-traded warrants to purchase 1,380,000 shares of common stock (the “Public 
Warrants”) that were issued in our August 2017 public offering. As of April 2, 2018, we also have an aggregate of 1,243,077 
non-trading,  privately-issued  common  stock  purchase  warrants  (the  “Private  Warrants”).  During  the  term  that  our  Public 
Warrants and Private Warrants are outstanding, the holders of such warrants will be given the opportunity to profit from a rise 
in the market price of our common stock. We may find it more difficult to raise additional equity capital while the Public 
Warrants and/or Private Warrants are outstanding. 

A decline in the price of our common stock could affect our ability to raise working capital and adversely impact our ability 
to continue operations. 

A prolonged decline in the price of our common stock could result in a reduction in the liquidity of our common stock 
and a reduction in our ability to raise capital. A decline in the price of our common stock could be especially detrimental to our 
liquidity  and  our  operations.  Such  reductions  may  force  us  to  reallocate  funds  from  other  planned  uses  and  may  have  a 
significant negative effect on our business plans and operations, including our ability to develop new services and continue our 
current operations. If our common stock price declines, we can offer no assurance that we will be able to raise additional capital 
or generate funds from operations sufficient to meet our obligations. If we are unable to raise sufficient capital in the future, 
we may not be able to have the resources to continue our normal operations. 

We do not expect to pay dividends for the foreseeable future. 

For the foreseeable future, it is anticipated that earnings, if any, that may be generated from our operations will be 

used to finance our operations and that cash dividends will not be paid to holders of common stock. 

Our Chairman and Chief Executive Officer owns a significant number of shares of our outstanding common stock, and as 
long as he does, he may be able to control the outcome of stockholder voting. 

Grover T. Wickersham, our chairman and chief executive officer, is the beneficial owner of approximately 8.3% of 
the outstanding shares of our common stock as of April 2, 2018, including shares he owns as the indirect beneficial owner (but 
for which he disclaims beneficial ownership), and excluding shares he (or the entities for which he is deemed to be the beneficial 
owner) has the right to acquire upon exercise of warrants and options that may be exercised in the future. Accordingly, as a 
result of his direct and indirect beneficial ownership, he may be able to exercise substantial control and directly influence our 
affairs and business, including any determination with respect to a change in control, future issuances of common stock or other 
securities, declaration of dividends on the common stock and the election of directors. Were all of the options and warrants 
exercised for which Mr. Wickersham is deemed to own, whether directly and indirectly, his influence over matters that are 
subject to a stockholder vote would significantly increase. 

We  have  the  ability  to  issue  additional  shares  of  our  common  stock  and  shares  of  preferred  stock  without  asking  for 
stockholder approval, which could cause your investment to be diluted. 

Our Articles of Incorporation authorizes the Board of Directors to issue up to 15,000,000 shares of common stock and 
up to 100,000,000 shares of preferred stock. The power of the Board of Directors to issue shares of common stock, preferred 
stock or warrants or options to purchase shares of common stock or preferred stock is generally not subject to stockholder 
approval. Accordingly, any additional issuance of our common stock, or preferred stock that may be convertible into common 
stock, may have the effect of diluting your investment, and the new securities may have rights, preferences and privileges senior 
to those of our common stock. 

By issuing preferred stock, we may be able to delay, defer, or prevent a change of control. 

Our  Articles  of  Incorporation  permits  us  to  issue,  without approval  from  our  stockholders,  a  total  of  100,000,000 
shares of preferred stock. Our Board of Directors may determine the rights, preferences, privileges and restrictions granted to, 
or imposed upon, the shares of preferred stock and to fix the number of shares constituting any series and the designation of 
such series. It is possible that our Board of Directors, in determining the rights, preferences and privileges to be granted when 
the  preferred  stock  is  issued,  may  include  provisions  that  have  the  effect  of  delaying,  deferring  or  preventing  a  change  in 
control, discouraging bids for our common stock at a premium over the market price, or that adversely affect the market price 
of and the voting and other rights of the holders of our common stock. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
We face risks related to compliance with corporate governance laws and financial reporting standard. 

The Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley”), as well as related rules and regulations implemented by the 
SEC and the Public Company Accounting Oversight Board, require compliance with certain corporate governance practices 
and financial reporting standards for public companies. These laws, rules and regulations, including compliance with Section 
404  of  the  Sarbanes-Oxley  Act  of  2002  relating  to  internal  control  over  financial  reporting  (“SOX  404”),  has  materially 
increased our legal and financial compliance costs and made some activities more time-consuming, burdensome and expensive. 
Although we currently believe our internal control over financial reporting is effective, the effectiveness of our internal controls 
in future periods is subject to the risk that our controls may become inadequate or may not operate effectively. Any failure to 
comply with the requirements of SOX 404, our ability to remediate any material weaknesses that we may identify during our 
compliance program, or difficulties encountered in their implementation, could harm our operating results, cause us to fail to 
meet  our  reporting  obligations  or  result  in  material  misstatements  in  our  financial  statements.  Any  such  failure  could  also 
adversely affect the results of the periodic management evaluations of our internal controls and, in the case of a failure to 
remediate any material weaknesses that we may identify, would adversely affect the annual auditor attestation reports regarding 
the effectiveness of our internal control over financial reporting that are required under SOX 404. Inadequate internal controls 
could also cause investors to lose confidence in our reported financial information, which could have a negative effect on the 
trading  price  of  our  common  stock  and  we  could  be  subject  to  regulatory  sanctions  or  investigations  by  the  SEC  or  other 
regulatory authorities, which would require additional financial and management resources. 

Substantial sales of our stock may impact the market price of our common stock. 

Future sales of substantial amounts of our common stock, including shares that we may issue upon exercise of options 
and warrants, could adversely affect the market price of our common stock. Further, if we raise additional funds through the 
issuance of common stock or securities convertible into or exercisable for common stock, the percentage ownership of our 
stockholders will be reduced and the price of our common stock may fall. 

Item 1B. UNRESOLVED STAFF COMMENTS 

None. 

Item 2. PROPERTIES 

Our  executive  offices  are  located  at  1001  SE  Water  Avenue,  Suite  390,  Portland,  Oregon  97214.  We  lease  these 
premises  under  a  lease  agreement  which  started  on  November  1,  2017  and  ends  on  June  30,  2020.  Current  monthly  lease 
payments are $5,719. 

Our primary production facility is located at 2150 Hanna Harvester Rd, Milwaukie, OR and comprises approximately 
13,480 square feet. Additionally, we have leased approximately 4,250 square feet of adjacent space that contains 10 storage 
racks. This lease has a current monthly lease rate of $10,875. Our lease rate will increase $250 per month beginning January 1, 
2019 to a maximum of $11,125 at the end of the lease term on October 31, 2021. We have two successive options to extend 
the lease for an additional 5 years each at the then fair market value of comparable space. We also have the option to lease the 
bay adjacent to the Premises, consisting of approximately 4,620 sq. ft., for monthly rent equal to $4,150. 

We also lease retail space for our tasting rooms in the Portland, Oregon area. We lease a 683 square foot retail store 
in Clackamas Town Center, under a two-year lease expiring March 31, 2020 at a rate of $3,529 per month and percentage rent 
equal to 15% of the excess of net sales made at the retail space above $210,000 per year. We lease retail space at 1512 SE 7th 
Avenue, Portland, Oregon 97214, with a current monthly lease rate of $1,857 per month expiring on March 31, 2021. Our 
monthly lease rate will increase 3% each year. In February 2017, we entered into a lease for a retail store at Woodburn Outlet 
Mall, and that lease expires February 2018, which was amended to expire in January 2019. The monthly rent at this location 
varies from $500 to $4,500 based on retail seasonality. During the holiday season (November and December) we generally will 
open additional, temporary locations. We intend to maintain these retail stores and kiosks to build local brand awareness and 
direct-to-consumer retail sales. Some of these stores will contain in-store tastings, which we believe will lead to additional 
product purchases. 

Item 3. LEGAL PROCEEDINGS 

We are not currently subject to any material legal proceedings; however, we could be subject to legal proceedings 
and claims from time to time in the ordinary course of our business. Regardless of the outcome, litigation is time consuming 
and expensive to resolve, and it diverts management resources. 

Item 4. MINE SAFETY DISCLOSURES. 

Not applicable. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 5. MARKET FOR COMMON EQUITY 

PART II 

Our common stock trades on the NASDAQ under the symbol “EAST.” Limited trading of  our common stock has 
occurred during the past two years; therefore, only limited historical price information is available. The following table sets 
forth the high and low closing prices of our common stock (USD) for the last two fiscal years, as reported by both NASDAQ 
and OTC Markets Group Inc. (where the stock previously traded during 2016 and part of 2017) and represents inter dealer 
quotations, without retail mark-up, mark-down or commission and may not be reflective of actual transactions. 

We consider our stock to be “thinly traded” and any reported sale prices may not be a true market-based valuation of 
our stock. Some of the bid quotations from the NASDAQ or OTC Bulletin Board (prior to August 2017) set forth below may 
reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not represent actual transactions. 

2016 (OTC Markets) 
First quarter .........................................................................................    $ 
Second quarter ....................................................................................      
Third quarter .......................................................................................      
Fourth quarter .....................................................................................      

High 

Low 

6.00      $ 
3.28        
2.10        
2.45        

2.99   
0.93   
1.60   
1.50   

2017 (NASDAQ and OTC Markets - through August 10, 2017) 
First quarter .........................................................................................    $ 
Second quarter ....................................................................................      
Third quarter .......................................................................................      
Fourth quarter .....................................................................................      

High 

Low 

7.50      $ 
6.75        
6.72        
5.69        

4.35   
4.00   
3.40   
3.91   

Shareholders 

Our shares of common stock are issued in registered form. The registrar and transfer agent for our shares of common 
stock is Pacific Stock Transfer Company, 6725 Via Austi Pkwy Suite 300, Las Vegas, NV 89119 (Telephone: (702) 361-3033; 
Facsimile: (800) 785-7782). 

As of April 2, 2018, there were 5,044,770 shares of our common stock outstanding, which were held by approximately 
128 record stockholders. The number of record holders was determined from the records of our transfer agent and does not 
include beneficial owners of shares of common stock whose shares are held in the names of various security brokers, dealers, 
and registered clearing agencies. 

Dividend Policy 

We  have  not  paid  cash  dividends  on  our  common  stock  since  our  inception  and  we  do  not  contemplate  paying 

dividends in the foreseeable future. 

The  previous  Series  A  convertible  preferred  stock  accrued  dividends  at  a  rate  of  8%  per  annum,  cumulative.  All 

remaining preferred shares were converted in the first quarter of 2017 and no dividends are due. 

Securities  Authorized  for  Issuance  Under  Equity  Compensation  Plans.  The  following  provides  information 

concerning compensation plans under which our equity securities are authorized for issuance as of December 31, 2017: 

Plan Category 
Equity compensation plans approved by security 
holders (1) (2) ...............................................................    
Equity compensation plans not approved by security 
holders .......................................................................    
Total ...........................................................................    

(a) 
Number of 
securities to be 
issued upon 
exercise of 
outstanding 
options, warrants 
and 
rights 

(b) 

Weighted- 
average exercise 
price of 
outstanding 
options, warrants 
and rights 

(c) 
Number of securities 
remaining available for 
future issuance under 
equity 
compensation 
plans (excluding 
securities reflected 
in column (a)) 

369,006      $ 

—     
369,006      $ 

4.63      

—      
4.63      

20,432   

—   
20,432   

18 

 
 
 
  
  
    
  
  
  
    
  
 
 
 
 
 
 
 
  
  
  
    
   
  
  
    
   
  
  
  
  
  
  
 
(1)  2015 Stock Incentive Plan. On January 29, 2015, our Board of Directors adopted the 2015 Stock Incentive 
Plan  (the  “2015  Plan”).  The  total  number  of  shares  available  for  the  grant  of  either  stock  options  or 
compensation stock under the plan is 50,000 shares, subject to adjustment. At December 31, 2017, there 
were 14,584 options issued under the Plan outstanding, which options vest at the rate of at least 25 percent 
in the first year, starting 6-months after the grant date, and 75% in year two. 

(2)  2016 Stock Incentive Plan. On September 8, 2016, the Company adopted the 2016 Equity Incentive Plan 
(the “2016 Plan”). The total number of shares available for the grant of either stock options or compensation 
stock under the 2016 Plan is 166,667 shares, subject to adjustment. On January 1, 2017, the number of shares 
available for grant under the 2016 Plan reset to 307,139 shares, equal to 8% of the number of outstanding 
shares of the Company’s capital stock, calculated on an as-converted basis, on December 31 of the preceding 
calendar year. On October 18, 2017, the Board of Directors (the “Board”) approved amendments to the 2016 
Plan to (i) increase the number of shares of the common stock that may be issued under the 2016 Plan (the 
“Aggregate  Limit”)  by  an  additional  192,861  shares  of  common  stock,  for  a  total  of  500,000  shares  of 
common stock, (ii) increase the number of shares of common stock that may be granted to any participant 
pursuant to options to purchase common stock and stock appreciation rights under the 2016 Plan in any one 
year period (the “Individual Option Limit”) from 8,333 shares to 200,000 shares, (iii) increase the number 
of shares of common stock that may be granted to any participant pursuant to other awards (the “Individual 
Award Limit”) under the 2016 Plan in any one year period from 8,333 shares to 200,000 shares and (iv) 
increase the number of shares of common stock that may be paid to any one participant under the 2016 Plan 
for a performance period pursuant to performance compensation awards under the 2016 Plan (the “Individual 
Performance  Award Limit”)  from  8,333  shares  to  200,000  shares, which  amendments  were  adopted  and 
approved at the December 2017 meeting of stockholders. The exercise price per share of each stock option 
shall not be less than 100 percent of the fair market value of the Company’s common stock on the date of 
grant. At December 31, 2017, there were 354,422 options and 125,146 restricted stock units (“RSUs”) issued 
under the 2016 Plan, with vesting schedules varying between immediate and five (5) years from the grant 
date. 

Recent Sales of Unregistered Securities 

The following lists set forth information regarding all securities sold or granted by the Registrant within the past year 
that were not registered under the Securities Act, and the consideration, if any, received by the Registrant for such securities: 

● 

● 

In December 2017, the Company issued 32,000 shares to a third-party consultant in exchange for services 
rendered. The shares were valued using the closing share price of our common stock on the date of grant, at 
$4.54 per share. 
In December 2017, the Company issued 14,384 shares of common stock upon conversion of 8% promissory 
notes with an aggregate principal amount converted of $52,500. The Registrant did not receive any cash 
proceeds from these issuances 

None  of  the  foregoing  transactions  involved  any  underwriters,  underwriting  discounts  or  commissions,  general 
solicitation or any public offering, and the Registrant believes each transaction was exempt from the registration requirements 
of  the  Securities  Act,  as  stated  above.  The  Registrant  believes  that  the  Section  4(a)(2)  exemption  applies  to  certain  of  the 
transactions  described  above  because  such  transactions  were  predicated  on  the  fact  that  the  issuances  were  made  only  to 
investors  who  (i)  confirmed  to  the  Registrant  in  writing  that  they  are  accredited  investors,  or  if  not  accredited,  have  such 
knowledge and experience in financial and business matters that they are capable of evaluating the merits and risks of their 
investment; and (ii) either received adequate business and financial information about the Registrant or had access, through 
their relationships with the Registrant, to such information. Furthermore, the Registrant affixed appropriate legends to the share 
certificates and instruments issued in each foregoing transaction setting forth that the securities had not been registered and the 
applicable restrictions on transfer. 

Item 6. SELECTED FINANCIAL DATA 

Not applicable. 

19 

  
  
 
 
  
  
  
 
 
 
 
 
Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS 

In this Form 10-K and in other documents incorporated herein, as well as in oral statements made by the Company, 
statements  that  are  prefaced  with  the  words  “may,”  “will,”  “expect,”  “anticipate,”  “continue,”  “estimate,”  “project,” 
“intend,”  “designed,”  and  similar  expressions,  are  intended  to  identify  forward-looking  statements  regarding  events, 
conditions,  and  financial  trends  that  may  affect  the  Company’s  future  plans  of  operations,  business  strategy,  results  of 
operations, and financial position. These statements are based on the Company’s current expectations and estimates as to 
prospective events and circumstances about which the Company can give no firm assurance. Further, any forward-looking 
statement speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update 
any forward-looking statement to reflect future events or circumstances. Forward-looking statements should not be relied upon 
as  a  prediction  of  actual  future  financial  condition  or  results.  These  forward-looking  statements,  like  any  forward-looking 
statements,  involve  risks  and  uncertainties  that  could  cause  actual  results  to  differ  materially  from  those  projected  or 
anticipated. Such risks and uncertainties include the factors set forth above and the other information set forth in this Form 
10-K. 

Overview 

We are an Oregon-based producer and marketer of craft spirits, founded in 2008. Our products span several alcoholic 
beverage categories, including bourbon, American whiskey, vodka, gin and rum. Unlike other distillers, we operate  several 
retail tasting rooms in Oregon to market our brands directly to consumers. Our strategy for growth is to build on our local base 
in  the  Pacific  Northwest  and  expand  selectively  to  other  markets,  using  major  spirits  distributors.  In  December  2016,  we 
retained Sandstrom Partners, an internationally-known spirit branding firm that branded St-Germain and Bulleit Bourbon, to 
guide our marketing strategy and branding. Sandstrom Partners subsequently became an investor in our company. With the 
assistance of Sandstrom Partners and using our in-house spirits expertise, during 2017, we created Redneck Riviera Whiskey 
(“RRW”),  in  collaboration  with  Country  Music  superstar  John  Rich,  of  the  duo  “Big  &  Rich.”  Supported  by  John  Rich’s 
marketing efforts, we launched RRW in the Southeastern and Gulf States primarily through Republic National Distributing 
Company (“RNDC”). We believe that RRW will achieve commercial success on a broad scale, and we have therefore focused 
our sales efforts outside Oregon on RRW. We believe RRW will be our primary growth engine in 2018 and will also provide 
a “coattail” effect for our other brands, helping them to achieve national recognition and success. 

Operating as a small business in a large, international spirits marketplace occupied by massive conglomerates, we 
seek to turn our small size from a disadvantage into an advantage. As RRW demonstrates, our team can work with Sandstrom 
Partners to develop and launch new brands exponentially faster than multi-billion dollar conglomerates that typically acquire 
innovators rather than innovate themselves. We believe that Canadian whiskeys’ dominance of the light whiskey segment is 
vulnerable to a light whiskey that is 100% American, and we are exploiting that vulnerability with RRW, a product that went 
from idea, to celebrity collaboration, to design and formulation, to market roll-out in less than nine months. We are innovative 
in targeting emerging trends with our products, for example, our Coffee Rum with cold brew coffee and low sugar and our 
gluten-free potato vodka. We seek to be both a leader in creating spirits that offer better value than comparable spirits, for 
example our value-priced Portland Potato Vodka, and an innovator in creating imaginative spirits that offer a unique taste 
experience, like our Coffee Rum, Oregon oak aged whiskeys and Marionberry Whiskey. 

As a Nasdaq-traded company, we have access to public capital markets to support our growth initiatives, including 
strategic acquisitions. In May 2017, we used our shares to acquire 90% of Big Bottom Distillery (“BBD”), known for its award-
winning, super-premium gins and whiskeys, including The Ninety One Gin, Navy Strength Gin, Oregon Gin, Delta Rye and 
American Single Malt Whiskey. BBD’s super-premium spirits give us a presence at the “high end” of the market. In addition, 
through MotherLode Craft Distillery (“MotherLode”), our wholly-owned subsidiary acquired in March 2017, we also provide 
contract bottling and packaging services for existing and emerging spirits producers, some of whom contract with us to blend 
or distill spirits. During 2018, we intend to use our “slim line” canning equipment, newly installed at MotherLode, to profit 
from an emerging consumer interest in canned wine. We believe our location close to vineyards in Oregon and Washington is 
a competitive advantage. 

Recent Developments 

MotherLode  begins  canning  operations.  In  March  2018,  the  Company  announced  it  had  begun  canning  for  two 
separate companies; on March 6th, 2018 for Dear Mom Wine Co. and on March 27th, 2018 for Backpack Wine. These projects 
represented the first initial customers for Eastside’s new canning services being offered under its wholly-owned subsidiary, 
MotherLode. 

20 

 
 
 
 
 
 
 
 
 
Appointment of Tom Wood as V.P. of Production. On March 22nd, 2018, the Company announced that it appointed 
Tom Wood as Vice President of Production. Wood has over 25 years of executive and management experience in high volume 
production, manufacturing and corporate team development for companies. He had been previously working as a consultant 
for Eastside, focused on assisting with MotherLode and the new canning operations. 

Southern  Glazer’s  to  distribute  Redneck  Riviera  in  California.  On  March  8,  2018,  the  Company  announced  that 

Southern Glazer’s will distribute Eastside’s Redneck Riviera Whiskey throughout the state of California. 

Introduction of Hue-Hue Coffee Rum. On February 26th, 2018 the Company announced the introduction of its Hue-
Hue Coffee Rum. The Hue-Hue (pronounced “way way”) name is derived from Huehuetenango, a city in the highlands of 
western Guatemala where our coffee is sourced. The Hue-Hue bottle design created by Portland’s Sandstrom Partner’s takes 
inspiration from Guatemala’s burlap coffee sacks that are uniformly labeled throughout the country to convey details of origin. 
Similarly, the Hue-Hue bottle conveys the Hue-Hue coffee’s origin on the El Paternal Estate, its Portland roasting history, and 
the cold brewing and infusion with select rum. It authentically represents a unique Guatemalan coffee that has been roasted and 
brewed by hand in Portland, then blended with select silver rum in small batches. Eastside’s popular Below Deck Coffee Rum, 
upon which Hue-Hue is based, has been replaced by Hue-Hue. 

RNDC Expands Distribution of Redneck Riviera Whiskey. On February 15th, 2018 the Company announced Republic 
National Distributing Company (“RNDC”) would distribute Eastside’s newly launched Redneck Riviera Whiskey (“RRW”) in 
North Dakota, Nebraska and Oklahoma. 

Walmart Authorizes Redneck Riviera Whiskey Product. On January 31st, 2018, the Company announced that Walmart 

has initially authorized Redneck Riviera Whiskey for Florida, California and Louisiana for 2018. 

RNDC  to  Distribution  Redneck  Riviera  Whiskey  Product.  On  January  23rd,  2018  the  Company  announced  that 
Republic National Distributing Company (“RNDC”) will distribute Eastside’s newly launched Redneck Riviera Whiskey in 
the six initial gulf coast states including Texas, Louisiana, Alabama, Georgia, Mississippi, Florida as well as North Carolina. 

Corporate Information 

Our executive offices are located at 1001 SE Water Ave, Suite 390, Portland, Oregon 97214. Our telephone number 
is (971) 888-4264 and our internet address is www.eastsidedistilling.com. The information on, or that may be, accessed from 
our website is not part of this annual report. 

Results of Operations 

Overview 

Fiscal  year  2017  represented  a  year  of  significant  progress  for  Eastside.  Important  achievements  or  milestones 

included: 

●  New Burnside product launch. In early October of 2017, the company introduced the first of several new 
products under its Burnside brand. We launched two additional products before year end and a fourth in 
early 2018. This re-branding/re-packaging of one of our major product lines was led by Sandstrom Partners, 
our strategic branding and marketing partner.  

●  Acquisitions.  The  Company  completed  two  strategic  acquisitions  (MotherLode  LLC,  and  Big  Bottom 

Distillery) and fully integrated their operations with Eastside during the year. 

●  Production facilities consolidation and expansion. During 2017, we consolidated our original production 
facility into MotherLode’s production facility (which we acquired in March of 2017). We also made key 
investments  to  add  additional  equipment  and  increase  our  overall  production  capabilities.  We  generally 
completed that effort around the October timeframe and believe we are well positioned to handle the new 
product launches and anticipated growth. 

●  New canning line. We further expanded our production capabilities by adding a fully automated canning line 
in order to produce ready-to-made drinks (RTDs) in a can and single-serving wine in a can. The equipment 
was installed during the 4th quarter and became operational in the first quarter of 2018. 

●  Public offering and Nasdaq up-listing. We successfully completed a public offering in August of 2017 that 

also coincided with an up-listing of our common stock to NASDAQ. 

21 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
●  Major new product launch in partnership with country star, John Rich. In November 2017, the company 
announced that it had been granted an exclusive license for use of the Redneck Riviera brand for spirits-
based products. The company subsequently launched (in early 2018) its newest product, Redneck Riviera 
Whiskey utilizing this license agreement. 

As we look ahead to 2018, the Company believes it has built a strong foundation and is well positioned to continue 
its aggressive expansion efforts and drive further successes for shareholders. While we have become the third largest spirits 
company in Oregon, there remains substantial opportunities and we expect Oregon, our largest market, to continue to grow at 
a  strong  pace.  In  addition,  as  we  continue  to  work  closely  with  major  distributors  and  focus  on  our  new  Redneck  Riviera 
product, we expect both our national and international sales efforts to increase at a rapid pace and become a larger percentage 
of our overall business. We also expect our new canning abilities at MotherLode to further add to our growth in 2018. 

Year Ended December 31, 2017 Compared to the Year Ended December 31, 2016 

Our sales for the year ended December 31, 2017 increased to $3,791,382, or approximately 25%, from $3,042,527 for 

the year ended December 31, 2016. 

Wholesale ........................................................     $ 1,947,431       
Private Label ....................................................        324,525       
Retail / Special Events .....................................        1,519,426    

Total .............................................................    $ 3,791,382       

9%      

51%    $ 1,858,472       
-       
40%       1,184,055       
100%    $ 3,042,527       

61 % 
-   
39 % 
100 % 

2017 

2016 

The increase in sales for 2017 is primarily attributable to our increased wholesale sales traction within the Pacific 
Northwest, growth in our Oregon-based retail operations due to added store locations during the year and our new private label 
business (as a result of our 2017 acquisition of MotherLode). 

Excise taxes, customer programs and incentives for the year ended December 31, 2017 increased to $1,180,386, or 
approximately 26%, from $934,221 for the comparable 2016 period. The increase is attributable to the increase in liquor sales 
due to our increased distribution and sales traction during the year. In addition, customer programs and incentives increased 
due to our increased distribution. 

During  the  year  ended  December  31,  2017,  cost  of  sales  increased  to  $1,634,069,  or  approximately  28%,  from 
$1,280,344  for  the  year  ended  December  31,  2016.  The  increase  is  primarily  attributable  to  the  costs  associated  with  our 
increased liquor sales in the year. The cost of sales we reported in both 2017 and 2016, however, are not typical of our expected 
future results because the product costs in both years are based on smaller production lots, and do not reflect the economies of 
scale that we anticipate as we continue to scale our operations. 

Gross profit is calculated by subtracting the cost of products sold from net sales. Cost of sales consists of the costs of 
ingredients utilized in the production of spirits, manufacturing labor and overhead, warehousing rent, packaging, and in-bound 
freight charges. Ingredients account for the largest portion of the cost of sales, followed by packaging and production costs. 
Gross margin is gross profits stated as a percentage of net sales. 

The following table compares our gross profit (in thousands of dollars) and gross margin in the years ended December 

31, 2017 and 2016: 

Year Ended December 31, 
2016 
2017 

Gross profit ......................................................................................    $ 
Gross margin ...................................................................................      

977      
37 %   

$ 

828   
39 % 

Our gross margin of 37% of net sales in the year ended December 31, 2017 declined from our gross margin of 39% 
for the year ended December 31, 2016 primarily due to customer mix, higher customer programs and incentives from regional 
product expansion efforts, and higher raw material costs experienced during the year. 

Advertising,  promotional  and  selling  expenses  for  the  year  ended  December  31,  2017  increased  to  $2,219,168  or 
approximately 78% from $1,244,152 for the year ended December 31, 2016. This increase is primarily due to our efforts to 
expand our product sales nationally. 

22 

  
 
 
 
  
  
  
       
     
       
  
 
 
 
 
 
 
  
  
 
  
  
 
  
  
  
  
    
     
  
  
  
 
 
 
General and administrative expenses for the year ended December 31, 2017 decreased to $3,546,659, or approximately 
9%, from $3,881,771 for the year ended December 31, 2016. This decrease is primarily due to reduced professional fees and 
management headcount for the majority of 2017 and tighter expense controls. During the year, we also had a $40,975 loss on 
disposal of property and equipment, primarily related to the write-off of construction-in-process on our MLK facility due to 
the early lease termination agreement we were able to execute in February 2017, and the write-off of leasehold improvements 
on our MotherLode facility as it was being renovated to accommodate new and expanded production capabilities. 

Other expense, net was $448,042 for the year ended December 31, 2017, compared to $901,658 for the year ended 
December 31, 2016, a decrease of 50%. This decrease was primarily due to a decrease in interest expense and amortization of 
debt discounts of $750,010 pertaining to the 2016 debt financings. During the year ended December 31, 2017, the Company 
expensed  an  impairment  of  $25,000  of  the  intangible  assets  and $193,374  of  the  goodwill  initially  recorded  in  the  second 
quarter acquisition of Big Bottom Distillery, LLC. 

Net loss available to common shareholders during the year ended December 31, 2017 was $5,277,316 as compared to 
a loss of $5,251,293 for the year ended December 31, 2016. Our net loss was primarily attributable to our increased advertising, 
promotional and selling expenses relating to increased national sales distribution expenses, increased legal and accounting, and 
intangible and goodwill impairment expense during 2017, which amounts were offset by our increased gross profit during the 
year and lower general and administrative and other expenses. 

Liquidity and Capital Resources 

Year Ended December 31, 2017 

The Company’s primary capital requirements are for the financing of inventories, and cash used in operating activities. 
Funds for such purposes have historically not been generated from operations but rather from short-term credit in the form of 
extended payment terms from suppliers, convertible debt and equity financings. 

Historically, the Company has funded its cash and liquidity needs through convertible notes, extended credit terms, 
and equity raisings. For the years ended December 31, 2017 and 2016, the Company incurred a net loss of approximately $5.3 
million each year and has an accumulated deficit of approximately $18.1 million as of December 31, 2017. The Company has 
been dependent on raising capital from debt and equity financings to meet its needs for cash flow used in operating activities. 
For  the  year  ended  December  31,  2017,  the  Company  raised  approximately  $9.2  million  from  cash  flow  from  financing 
activities to meet cash flows used in operating activities. 

At December 31, 2017, the Company had approximately $2.6 million of cash on hand with a positive working capital 
of $6.1 million. While the Company has successfully raised additional equity and debt funding since year end, management is 
also heavily focused on meeting the ongoing operating cash needs by generating positive operating cash flow, primarily through 
rapidly increased sales, improved profit margins and controlling expenses. Through April 2, 2018, the Company has raised an 
additional $1.9 million in cash through a debt offering and the exercise of previously issued warrants (see Note 15, Subsequent 
Events). 

The Company’s cash flow related information for the years 2017 and 2016 are as follows: 

Net cash flows provided by (used in): 

Operating activities .........................................................................     $  (7,011,741 )    $  (4,954,671 ) 
Investing activities ..........................................................................     $ 
(9,202 ) 
Financing activities .........................................................................     $  9,162,926      $  5,910,622   

(652,936 )    $ 

2017 

2016 

Operating Activities 

In 2017, the net loss plus non-cash adjustments resulted in cash used of approximately $3.6 million compared to using 
$4.1 million in 2016. Total operating cash used was $7.0 million compared to $4.9 million in 2016. The increase in cash usage 
can be primarily attributed to a $3.0 million inventory build, an increase of $0.6 million in prepaids and a $0.6 million decrease 
in accrued liabilities partially offset by a $0.8 million increase in accounts payable. 

In 2016, the inventory build was $0.1 million, a build-up of accounts receivable of $0.2 million and accrued liabilities 

of $0.3 million which was offset by a $0.8 million decrease in accounts payable. 

23 

 
 
 
 
 
 
 
 
  
  
  
    
  
     
        
   
 
 
 
 
Investing Activities 

Cash used in investing activities consists primarily of purchases of property and equipment. Capital expenditures of 
$657,477 and $9,202 were incurred in 2017 and 2016 respectively. The increase in cash usage can be attributed to a $0.6 million 
addition to equipment for the new canning line. 

Financing Activities 

During 2017, operating losses and working capital needs were primarily funded by $6.7 million in proceeds from the 
sale of common stock, $2.5 million in proceeds from the issuance of convertible notes and warrant exercises of $0.2 million 
partially offset by payments on conversion of notes payable of $0.1 million and principal payments on notes of $0.1 million. 

Common Stock and Warrant Unit Financings 

In August 2017, the Company completed an underwritten public offering of 1,200,000 units consisting of 1,200,000 
shares of its common stock and warrants to purchase up to an aggregate of 1,200,000 shares of its common stock (each, a 
“Unit”) at a public offering price of $4.50 per Unit. The warrants have a per share exercise price of $5.40, are exercisable 
immediately, and will expire five years from the date of issuance. The gross proceeds to the Company from this offering were 
$5.4 million, before deducting underwriting discounts and commissions and other estimated offering expenses. On August 24, 
2017, the underwriters exercised their option to purchase an additional 180,000 Units to cover over-allotments, that resulted 
in additional gross proceeds to the Company of $810,000, before deducting offering expenses. 

From March 31, 2017 through June 2, 2017, the Company concluded an equity financing of 400,019 units at $3.90 
per unit, with each unit consisting of one share of common stock and one three-year common stock purchase warrant exercisable 
at $7.50 per share (subject to adjustment), for total proceeds of $1,560,000 in cash. The financing closed in several phases: (1) 
on March 31, 2017, on which date we issued 192,308 shares of our common stock for $750,000 in cash and warrants to purchase 
192,308 shares of common stock, (2) on several dates between April 3, 2017 and May 4, 2017, during which period we issued 
85,601 shares of our common stock for $333,815 in cash and warrants to purchase 85,601 shares of common stock, and (3) on 
several dates between May 5, 2017 and June 4, 2017, during which period we issued 122,110 shares of our common stock for 
$476,185 in cash and warrants to purchase 122,110 shares of common stock. 

From January 4, 2017 to January 22, 2017, the Company sold 15,001 shares of common stock to accredited investors 

at a price of $3.90 per share for aggregate cash proceeds of $58,500. 

Convertible Notes 

On  several  dates  between  April  21,  2017  and  June  30,  2017,  we  issued  an  aggregate  of  $1,400,000  convertible 
promissory notes to accredited investors. The notes have a maturity date of three years from the date of issuance, and bear 
interest at the rate of five percent (5%) and six percent (6%) per annum. The notes have an automatic conversion feature upon 
the closing (or first in a series of closings) of the next equity financing in which we sell shares of its equity securities for an 
aggregate  consideration of  at  least $4,000,000  at  a purchase price  of  at  least  $7.50.  The  outstanding principal  and unpaid 
accrued interest on the notes shall be automatically converted into equity securities at a price equal to 80% of the price paid 
per share by the investors in the next equity financing or $6.00, whichever is lower, provided, however, that in no event shall 
the conversion price be less than $6.00. The notes have a voluntary conversion feature where the investor may convert, in 
whole or in part, at any time at the conversion rate of $6.00. In August 2017, the Company issued 83,334 shares of its common 
stock upon conversion of an aggregate principal amount of $500,000 of these notes. No gain or loss recorded on the transaction. 

Promissory Notes 

On December 29, 2017, we issued an aggregate of $1,101,840 promissory notes to accredited investors. The notes 
have a maturity date of 18 months from the date of issuance, and bear interest at the rate of eight percent (8%). In the event 
the Company completes a private or public offering of its equity or debt securities in which the gross amount raised in such 
financing is at least $2.0 million (a “Future Financing”), all amounts due under this Note shall become due and payable within 
five (5) business days of the final closing of such Future Financing. In lieu of receiving the cash repayment of amounts due 
under this Note in connection with a Future Financing, at the option of Payee, the principal amount due and payable may be 
used to purchase the securities offered in the Future Financing. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Accounting Policies 

The  discussion  and  analysis  of  the  Company’s  financial  condition  and  results  of  operations  is  based  upon  its 
consolidated financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles. 
The preparation of these financial statements requires the Company to make significant estimates and judgments that affect the 
reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These 
items  are  monitored  and  analyzed  by  management  for  changes  in  facts  and  circumstances,  and  material  changes  in  these 
estimates could occur in the future. The more judgmental estimates are summarized below. Changes in estimates are recorded 
in  the  period  in  which  they  become  known.  The  Company  bases  its  estimates  on  historical  experience  and  various  other 
assumptions  that  the  Company  believes  to  be  reasonable  under  the  circumstances.  Actual  results  may  differ  from  the 
Company’s estimates if past experience or other assumptions do not turn out to be substantially accurate. 

Revenue Recognition 

Net revenue includes product sales, less excise taxes and customer programs and incentives. The Company records 
revenue when all four of the following criteria are met: (i) there is persuasive evidence that an arrangement exists; (ii) delivery 
of the products and/or services has occurred; (iii) the selling price is fixed or determinable; and (iv) collectability is reasonably 
assured. 

The  Company  recognizes  sales  when  merchandise  is  shipped  from  a  warehouse  directly  to  wholesale  customers 
(except  in  the  case  of  a  consignment  sale).  For  consignment  sales,  which  include  sales  to  the  Oregon  Liquor  Control 
Commission (OLCC), the Company recognizes sales upon the consignee’s shipment to the customer. Postage and handling 
charges billed to customers are also recognized as sales upon shipment of the related merchandise. Shipping terms are generally 
FOB shipping point, and title passes to the customer at the time and place of shipment or purchase by customers at a retail 
location. For consignment sales, title passes to the consignee concurrent with the consignee’s shipment to the customer. The 
customer  has  no  cancellation  privileges  after  shipment  or  upon purchase  at  retail  locations,  other  than  customary  rights  of 
return. The Company excludes sales tax collected and remitted to various states from sales and cost of sales. Sales from items 
sold through the Company’s retail location are recognized at the time of sale. 

Sales received from online merchants who sell discounted gift certificates for the Company’s merchandise and tastings 
is deferred until the customer has redeemed the discounted gift certificate or the gift certificate has expired, whichever occurs 
earlier. 

Customer Programs and Incentives 

Customer programs and incentives, which include customer promotional discount programs, customer incentives and 
other payments, are a common practice in the alcohol beverage industry. The Company makes these payments to customers 
and incurs these costs to promote sales of products and to maintain competitive pricing. Amounts paid in connection with 
customer programs and incentives are recorded as reductions to net revenue or as advertising, promotional and selling expenses 
in accordance with ASC Topic 605-50, Revenue Recognition- Customer Payments and Incentives, based on the nature of the 
expenditure. Amounts paid to customers totaled $182,975 and $136,786 in 2017 and 2016, respectively. 

Cost of Sales 

Cost of sales consists of the costs of ingredients utilized in the production of spirits, manufacturing labor and overhead, 
warehousing rent, packaging, and in-bound freight charges. Ingredients account for the  largest portion of the cost of sales, 
followed by packaging and production costs. 

Advertising, Promotional and Selling Expenses 

The  following  expenses  are  included  in  advertising,  promotions  and  selling  expenses  in  the  accompanying 
consolidated statements of operations: media advertising costs, special event costs, tasting room costs, sales and marketing 
expenses, salary and benefit expenses, travel and entertainment expenses for the sales, brand and sales support workforce and 
promotional activity expenses. Advertising, promotional and selling costs are expensed as incurred. Advertising, promotional 
and selling expense was $2,219,168 and $1,244,152 in 2017 and 2016, respectively. 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shipping and Fulfillment Costs 

Freight  costs  incurred  related  to  shipment  of  merchandise  from  Eastside’s  distribution  facilities  to  customers  are 

recorded in cost of sales. 

Cash and Cash Equivalents 

Cash equivalents are considered to be highly-liquid investments with maturities of three months or less at the time of 

the purchase. The Company had no cash equivalents at December 31, 2017 and December 31, 2016. 

Concentrations 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of trade 
receivables.  At  December  31,  2017,  two  distributors  represented  79%  of  trade  receivables.  At  December  31,  2016,  three 
distributors represented 91% of trade receivables. Sales to two distributors accounted for approximately 35% of consolidated 
sales for the year ended December 31, 2017. 

Inventories 

Inventories primarily consist of bulk and bottled liquor and merchandise and are stated at the lower of cost or market. 
Cost is determined using an average costing methodology, which approximates cost under the first-in, first-out (FIFO) method. 
A portion of inventory is held by the OLCC on consignment until it is sold to a third party. Eastside regularly monitors inventory 
quantities on hand and records write-downs for excess and obsolete inventories based primarily on the Company’s estimated 
forecast of product demand and production requirements. Such write-downs establish a new cost basis of accounting for the 
related inventory. The Company has recorded no write-downs of inventory for the years ended December 31, 2017 and 2016. 

Excise Taxes 

The Company is responsible for compliance with the TTB regulations which includes making timely and accurate 
excise tax payments. Eastside is subject to periodic compliance audits by the TTB. Individual states also impose excise taxes 
on alcohol beverages in varying amounts. The Company calculates its excise tax expense based upon units produced and on its 
understanding of the applicable excise tax laws. Excise taxes totaled $997,410 and $797,435 in 2017 and 2016, respectively. 

Stock-Based Compensation 

The Company recognizes as compensation expense all stock-based awards issued to employees in accordance with 
the fair value recognition provisions of Accounting Standards Codification Topic 718, Compensation - Stock Compensation. 
The compensation cost is measured based on the grant-date fair value of the related stock-based awards and is recognized over 
the service period of stock-based awards, which is generally the same as the vesting period. The fair value of stock options is 
determined using the Black-Scholes valuation model, which estimates the fair value of each award on the date of grant based 
on a variety of assumptions including expected stock price volatility, expected terms of the awards, risk-free interest rate, and 
dividend rates, if applicable. Stock-based awards issued to nonemployees are recorded at fair value on the measurement date 
and  are  subject  to  periodic  market  adjustments  as  the  underlying  stock-based  awards  vest.  Stock-based  compensation  was 
$563,356 and $374,687 in 2017 and 2016, respectively. 

Off-Balance Sheet Arrangements 

We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future 
effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital 
expenditures or capital resources that are material. 

Item 7A QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Not applicable. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8. FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and 
Stockholders of Eastside Distilling, Inc. 

Opinion on the Financial Statements 

We have audited the accompanying balance sheet of Eastside Distilling, Inc. (the Company) as of December 31, 2017, 
and the related statement of income, comprehensive income, stockholders’ equity, and cash flows for the year ended December 
31, 2017, and the related notes and schedules (collectively referred to as the financial statements). The financial statements of 
Eastside Distilling, Inc. as of December 31, 2016, were audited by other auditors whose report dated March 31, 2017 expressed 
an unqualified opinion on those statements. In our opinion, the financial statements present fairly, in all material respects, the 
financial position of the Company as of December 31, 2017, and the results of its operations and its cash flows for the year in 
the  period  ended  December  31,  2017,  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of 
America. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on the Company’s financial statements based on our audit. We are a public accounting firm registered with the Public 
Company  Accounting  Oversight  Board  (United  States)  (PCAOB)  and  are  required  to  be  independent  with  respect  to  the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and 
Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material  misstatement, 
whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal 
control  over  financial  reporting.  As  part  of  our  audit,  we  are  required  to  obtain  an  understanding  of  internal  control  over 
financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control 
over financial reporting. Accordingly, we express no such opinion. 

Our audit included performing procedures to assess the risks of material misstatement of the financial statements, 
whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on 
a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the 
accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the 
financial statements. We believe that our audit provides a reasonable basis for our opinion. 

/s/ M&K CPAS, PLLC 

We have served as the Company’s auditor since 2017. 

Houston, TX 

April 2, 2018 

27 

  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and 
Stockholders of Eastside Distilling, Inc. and Subsidiary 

Opinion on the Financial Statements 

We  have  audited  the  accompanying  consolidated  balance  sheet  of  Eastside  Distilling,  Inc.  and  Subsidiary  (the 
“Company”) as of December 31, 2016, and the related consolidated statements of operations, stockholders’ equity, and cash 
flows for the year then ended, and the related notes (collectively referred to as the “financial statements”). In our opinion, the 
financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2016, and 
the results of their operations and their cash flows for the year then ended, in conformity with accounting principles generally 
accepted in the United States of America. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public 
Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and 
Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material  misstatement, 
whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal 
control  over  financial  reporting.  As  part  of  our  audit,  we  are  required  to  obtain  an  understanding  of  internal  control  over 
financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over 
financial reporting. Accordingly, we express no such opinion. 

Our audit included performing procedures to assess the risks of material misstatement of the financial statements, 
whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on 
a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the 
accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the 
financial statements. We believe that our audit provides a reasonable basis for our opinion. 

/s/ BPM LLP 

We have served as the Company’s auditor since 2014. 

San Francisco, California 
March 31, 2017 – except for Note 11 “Reverse stock splits” for 
which the date is June 15, 2017 

28 

 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Consolidated Balance Sheets 
December 31, 2017 and 2016 

   December 31, 2017      December 31, 2016   

Assets 
Current assets: 

Cash ...........................................................................................................    $ 
Trade receivables .......................................................................................   
Inventories .................................................................................................   
Prepaid expenses and current assets ..........................................................   
Total current assets ................................................................................    
Property and equipment, net ..........................................................................    
Intangible assets, net ......................................................................................    
Goodwill, net .................................................................................................    
Other assets ....................................................................................................    

Total Assets ...........................................................................................     $ 

Liabilities and Stockholders’ Equity 
Current liabilities: 

Accounts payable .......................................................................................    $ 
Accrued liabilities ......................................................................................   
Deferred revenue .......................................................................................   
Current portion of notes payable................................................................   
Total current liabilities ...........................................................................    
Notes payable - less current portion and debt discount ..................................    
Total liabilities .......................................................................................    

Commitments and contingencies (Note 11) 

Stockholders’ equity: 

Series A convertible preferred stock, $0.0001 par value; 3,000 shares 
authorized; 0 and 300 shares issued and outstanding at December 31, 
2017 and 2016, respectively (liquidation values of $0 and $750,000, 
respectively) ...............................................................................................   
Common stock, $0.0001 par value; 15,000,000 shares authorized; 
4,889,745 and 2,542,504 shares issued and outstanding at December 31, 
2017 and 2016, respectively ......................................................................   
Additional paid-in capital ..........................................................................   
Accumulated deficit ...................................................................................   
Total Eastside Distilling, Inc. Stockholders’ Equity .........................    
Noncontrolling interests .............................................................................   
Total Stockholders’ Equity .................................................................    
Total Liabilities and Stockholders’ Equity ........................................     $ 

2,586,315      $ 
315,321     
4,051,282     
649,749     
7,602,667     
728,506     
325,668     
28,182     
343,942     
9,028,965      $ 

1,267,189      $ 
156,163     
1,579     
293,726     
1,718,657     
2,161,760     
3,880,417     

1,088,066   
344,955   
780,037   
187,714   
2,400,772   
99,216   
-   
-   
48,000   
2,547,988   

457,034   
523,702   
2,126   
4,537   
987,399   
427,756   
1,415,155   

-     

245,838   

489     
23,223,435     
(18,090,961 )   
5,132,963     
15,585     
5,148,548     
9,028,965      $ 

254   
13,699,785   
(12,813,044 ) 
1,132,833   
-   
1,132,833   
2,547,988   

The accompanying notes are an integral part of these consolidated financial statements. 

29 

  
  
  
  
     
  
   
  
  
     
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
   
  
  
     
  
   
  
  
     
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
   
  
  
     
  
   
  
  
  
     
  
   
  
  
     
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Consolidated Statements of Operations 
Years ended December 31, 2017 and 2016 

Sales ...............................................................................................................................     $ 
Less excise taxes, customer programs and incentives ...................................................       
Net sales .....................................................................................................................       
Cost of sales ...................................................................................................................       
Gross profit ................................................................................................................       

Operating expenses: 

2017 
3,791,382      $ 
1,180,386     
2,610,996     
1,634,069     
976,927     

Advertising, promotional and selling expenses .........................................................       
General and administrative expenses .........................................................................       
Loss on disposal of property and equipment .............................................................       
Total operating expenses .......................................................................................       
Loss from operations ...................................................................................................       
Other income (expense), net 

Interest expense .........................................................................................................       
Other income (expense) .............................................................................................       
Total other expense, net .............................................................................................       
Loss before income taxes .............................................................................................       
Provision for income taxes ............................................................................................       
Net loss ..........................................................................................................................       

2,219,168     
3,546,659     
40,975     
5,806,802     
(4,829,875 )   

(235,053 )   
(212,989 )   
(448,042 )   
(5,277,917 )   
-     
(5,277,917 )   

2016 
3,042,527   
934,221   
2,108,306   
1,280,344   
827,962   

1,244,152   
3,881,771   
-   
5,125,923   
(4,297,961 ) 

(862,468 ) 
(39,190 ) 
(901,658 ) 
(5,199,619 ) 
-   
(5,199,619 ) 

Dividends on convertible preferred stock ......................................................................       
Income (loss) attributable to noncontrolling interests ....................................................       

-     
601     

(51,674 ) 
-   

Net loss attributable to Eastside Distilling, Inc. common shareholders ..................     $ 

(5,277,316 )    $ 

(5,251,293 ) 

Basic and diluted net loss per common share ............................................................     $ 

(1.42 )    $ 

(4.21 ) 

Basic and diluted weighted average common shares outstanding ...........................       

3,717,956     

1,247,281   

The accompanying notes are an integral part of these consolidated financial statements. 

30 

  
  
  
    
  
  
  
  
  
     
     
  
   
  
  
  
  
  
     
     
  
   
  
  
  
  
  
  
  
     
     
  
   
  
  
  
     
     
  
   
  
     
     
  
   
  
     
     
  
   
  
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Consolidated Statements of Stockholder’s (Deficit) Equity 
Years ended December 31, 2017 and 2016 

Convertible 
Series A 

   Preferred Stock     Common Stock      Paid-in 

   Shares    Amount     Shares    Amount     Capital 

Non-

Total 
  Accumulated     Stockholders’      interest in     
consolidated 
Equity 
entities 
(Deficit) 

controlling      

Deficit 

Total 

254    $13,699,785   $  (12,813,044 )   $ 
-       

58,498     

2      

1,132,833     $ 
58,500       

    Equity 
-    $ 1,132,833   
58,500   
-      

-     

-     

-      

-      

-      

-      

-     
-     
-     

40,834     

-      
-      
-      

-     1,780,019     

-      107,340     

59,538     
9,260     
-     

Balance, December 31, 2016 ...................        300    $ 245,838     2,542,504   $ 
15,001     
Issuance of common stock ........................       
Issuance of common stock, net of 
issuance costs of $1,120,323, with 
detachable warrants ...................................       
Issuance of common stock from warrant 
exercise for cash ........................................       
Issuance of common stock for services by 
third parties ................................................       
Issuance of common stock for services by 
employees ..................................................       
Stock option exercises ...............................       
Stock-based compensation ........................       
Issuance of common stock for acquisition 
of MotherLode, net of issuance costs of 
$5,580 ........................................................       
Issuance of common stock for 90% 
acquisition of Big Bottom Distilling, net 
of issuance costs of $14,400 ......................       
Shares issued for payoff of long-term 
notes ...........................................................       
Cumulative dividend on Series A 
preferred ....................................................       
Common shares issued for preferred 
conversion..................................................        (300 )    (250,875 )    100,001     
Adjustment of shares for reverse stock-
split ............................................................       
Net profit attributable to noncontrolling 
interests ......................................................       
Net loss attributable to common 
shareholders ...............................................       
Balance, December 31, 2017 ...................       

-     
-     
-     4,889,745   $ 

-      120,154     

-      
-    $ 

86,667     

28,096     

5,037     

331     

-      

-      

-      

-      

-      

-      

-     

-     

-     

-     

-     

-     

177       6,669,401     

-       

6,669,578       

-       6,669,578   

4      

159,246     

11      

479,903     

6      
1      
-      

253,649     
50,000     
563,356     

-       

-       

-       
-       
-       

159,250       

-      

159,250   

479,914       

-      

479,914   

253,655       
50,001       
563,356       

-      
-      
-      

253,655   
50,001   
563,356   

9      

371,411     

-       

371,420       

-      

371,420   

3      

120,455     

12      

561,866     

-      

-     

10      

235,865     

-      

-      

-     

-     

-       

-       

-       

-       

-       

120,458       

14,984      

135,442   

561,878       

-      

561,878   

5,037       

-      

5,037   

(15,000 )     

-      

(15,000 ) 

-       

-       

-      

-   

601      

601   

-      

(5,277,917 )     
-     
489    $23,223,435   $  (18,090,961 )   $ 

(5,277,917 )     
5,132,963     $ 

-      (5,277,917 ) 
15,585    $ 5,148,548   

The accompanying notes are an integral part of these consolidated financial statements. 

31 

  
  
  
     
     
    
    
    
  
  
  
  
  
    
    
  
       
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Consolidated Statements of Cash Flows 
Years ended December 31, 2017 and 2016 

Cash Flows From Operating Activities: 

Net loss ............................................................................................................................................     $ 
Adjustments to reconcile net loss to net cash  used in operating activities: 

(5,277,917 )    $ 

(5,199,619 ) 

2017 

2016 

Depreciation and amortization ....................................................................................................    
Loss on disposal of property and equipment ...............................................................................    
Amortization of debt issuance costs ............................................................................................    
Impairment of goodwill and intangible assets .............................................................................    
Amortization of beneficial conversion feature ............................................................................    
Issuance of common stock in exchange for services ...................................................................    
Issuance of common stock for payoff of trade debt .....................................................................    
Stock-based compensation ..........................................................................................................    
Cumulative dividend on preferred stock ......................................................................................    

Changes in operating assets and liabilities: 

Trade receivables ....................................................................................................................    
Inventories ..............................................................................................................................    
Prepaid expenses and other assets...........................................................................................    
Accounts payable ....................................................................................................................    
Accrued liabilities ...................................................................................................................    
Deferred revenue ....................................................................................................................    
Net cash used in operating activities .....................................................................................................    
Cash Flows From Investing Activities: 

Cash acquired in acquisition ............................................................................................................    
Purchases of property and equipment ..............................................................................................    
Net cash used in investing activities .....................................................................................................    
Cash Flows From Financing Activities: 

Stock issuance cost related to acquisitions .......................................................................................    
Stock issuance cost related to common shares issued for preferred conversion ...............................    
Proceeds from common stock, net of issuance costs of $1,120,323 and $23,762, respectively, 
with detachable warrants ..................................................................................................................    
Proceeds from preferred stock, net of issuance costs of $69,528, with detachable warrants ............    
Proceeds from warrant exercise - related party ................................................................................    
Proceeds from warrant exercise .......................................................................................................    
Payments on conversion of note payable .........................................................................................    
Payments of principal on notes payable ...........................................................................................    
Proceeds from convertible notes payable, net of issuance costs .......................................................    
Repayment of related party note payable .........................................................................................    
Proceeds from notes payable, warrants issued - related party ..........................................................    
Proceeds from notes payable, warrants issued .................................................................................    
Proceeds from common stock, with detachable warrants - related party ..........................................    
Net cash provided by financing activities .............................................................................................    
Net increase in cash ............................................................................................................................    
Cash - beginning of year .......................................................................................................................    
Cash - end of year ...............................................................................................................................     $ 

92,016     
40,975     
92,156     
218,374     
-     
642,309     
-     
563,356     
-     

35,858     
(3,037,835 )   
(612,977 )   
804,976     
(572,485 )   
(547 )   
(7,011,741 )   

4,541     
(657,477 )   
(652,936 )   

(19,980 )   
(9,361 )   

6,728,079     
-     
-     
159,250     
(90,000 )   
(106,902 )   
2,501,840     
-     
-     
-     
-     
9,162,926     
1,498,249     
1,088,066     
2,586,315      $ 

21,991   
-   
116,750   
-   
228,550   
265,065   
19,212   
374,687   
39,200   

(202,749 ) 
(96,213 ) 
(23,208 ) 
(843,498 ) 
343,762   
1,399   
(4,954,671 ) 

-   
(9,202 ) 
(9,202 ) 

-   
-   

2,451,238   
429,572   
50,000   
684,216   
(141,904 ) 
-   
185,000   
(12,500 ) 
295,000   
1,405,000   
565,000   
5,910,622   
946,749   
141,317   
1,088,066   

Supplemental Disclosure of Cash Flow Information 

Cash paid during the year for interest ..............................................................................................     $ 

103,293      $ 

91,237   

Supplemental Disclosure of Non-Cash Financing Activity 

Issuance of common stock for the acquisition of MotherLode Craft Distillery, LLC ......................     $ 
Issuance of common stock for the acquisition of Big Bottom Distilling, LLC ................................     $ 
Common stock issued in exchange of notes payable .......................................................................     $ 
Stock issued for payment of trade debt ............................................................................................     $ 
Dividends paid in common stock .....................................................................................................     $ 
Stock issued in lieu of accrued compensation ..................................................................................     $ 
Stock issued to retire notes and accrued interest ..............................................................................     $ 
Exchange of warrant exercise used to repay notes payable - related party .......................................     $ 
Exchange of warrant exercise used to repay notes payable ..............................................................     $ 

377,000      $ 
134,858      $ 
558,137      $ 
-      $ 
-      $ 
-      $ 
-      $ 
-      $ 
-      $ 

-   
-   
-   
19,213   
17,759   
423,000   
246,330   
169,999   
401,148   

The accompanying notes are an integral part of these consolidated financial statements. 

32 

 
  
  
    
  
  
  
     
  
   
  
  
     
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
   
  
  
     
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
   
  
  
  
  
  
  
  
  
     
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
   
  
  
     
  
   
  
  
  
     
  
   
  
  
     
  
   
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

1. 

Description of Business 

We are an Oregon-based producer and marketer of craft spirits, founded in 2008. Our products span several alcoholic 
beverage  categories,  including  bourbon,  American  whiskey,  vodka,  gin  and  rum.  Unlike  other  distillers,  we  operate 
several retail tasting rooms in Oregon to market our brands directly to consumers. Our strategy for growth is to build on 
our  local  base  in  the  Pacific  Northwest  and  expand  selectively  to  other  markets,  using  major  spirits  distributors.  In 
December 2016, we retained Sandstrom Partners, an internationally-known spirit branding firm that branded St-Germain 
and Bulleit Bourbon, to guide our marketing strategy and branding. Sandstrom Partners subsequently became an investor 
in our company. With the assistance of Sandstrom Partners and using our in-house spirits expertise, during 2017, we 
created Redneck Riviera Whiskey (“RRW”), in collaboration with Country Music superstar John Rich, of the duo “Big 
& Rich.” Supported by John Rich’s marketing efforts, we launched RRW in the Southeastern and Gulf States primarily 
through Republic National Distributing Company (“RNDC”). 

As a small business in a large, international spirits marketplace populated with massive conglomerates, we seek to turn 
our  small  size  from  a  disadvantage  into  an  advantage.  As  RRW  demonstrates,  our  team  can  work  with  Sandstrom 
Partners to develop and launch new brands exponentially faster than multi-billion dollar conglomerates that typically 
acquire innovators rather than innovate themselves. We believe that Canadian whiskeys’ dominance of the light whiskey 
segment is vulnerable to a light whiskey that is 100% American, and we are exploiting that vulnerability with RRW, a 
product that went from idea, to celebrity collaboration, to design and formulation, to market roll-out in less than nine 
months. We are innovative in targeting emerging trends with our products, for example, our Coffee Rum with cold brew 
coffee and low sugar and our gluten-free potato vodka. We seek to be both a leader in creating spirits that offer better 
value  than  comparable  spirits,  for  example  our  value-priced  Portland  Potato  Vodka,  and  an  innovator  in  creating 
imaginative  spirits  that  offer  a  unique  taste  experience,  like  our  Coffee  Rum,  Oregon  oak  aged  whiskeys  and 
Marionberry Whiskey. 

As  a  Nasdaq-traded  company,  we  have  access  to  public capital  markets  to  support  our  growth  initiatives,  including 
strategic acquisitions. In May 2017, we used our shares to acquire 90% of Big Bottom Distillery (“BBD”), known for 
its excellent, award winning super- premium gins and whiskeys, including The Ninety One Gin, Navy Strength Gin, 
Oregon Gin, Delta Rye and American Single Malt Whiskey. BBD’s super-premium spirits give us a presence at the 
“high  end”  of  the  market.  In  addition,  through  MotherLode  Craft  Distillery  (“MotherLode”),  our  wholly-owned 
subsidiary acquired in March 2017, we also provide contract bottling and packaging services for existing and emerging 
spirits producers, some of whom contract with us to blend or distill spirits. During 2018, we intend to use our “slim line” 
canning equipment, newly installed at MotherLode, to profit from an emerging consumer interest in canned wine. We 
believe our location close to vineyards in Oregon and Washington is a competitive advantage. 

We currently sell our products in 26 states (Oregon, Washington, California, Florida, Nevada, Texas, Virginia, Indiana, 
Illinois, New York, New Jersey, Massachusetts, Connecticut, Georgia, Rhode Island, Idaho, Maryland, West Virginia, 
Wyoming, North Carolina, Louisiana, Tennessee, Mississippi, South Dakota, Kansas and Alaska) as well as Ontario, 
Canada. The Company also generates revenue from tastings, tasting room tours, private parties, and merchandise sales 
from  its  facilities  in  Oregon.  The  Company  is  subject  to  the  Oregon  Liquor  Control  Commission  (OLCC)  and  the 
Alcohol and Tobacco Tax and Trade Bureau (TTB). 

2. 

Liquidity  

Historically, the Company has funded its cash and liquidity needs through convertible notes, extended credit terms, and 
equity raisings. For the years ended December 31, 2017 and 2016, the Company incurred a net loss of approximately 
$5.3 million each year and has an accumulated deficit of approximately $18.1 million as of December 31, 2017. The 
Company has been dependent on raising capital from debt and equity financings to meet its needs for cash flow used in 
operating activities. For the year ended December 31, 2017, the Company raised approximately $9.2 million in cash 
flow from financing activities to meet cash flow used in operating activities. 

33 

  
 
 
 
 
  
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

At December 31, 2017, the Company has approximately $2.6 million of cash on hand with a positive working capital of 
$5.7 million. The Company’s ability to meet their ongoing operating cash needs is dependent on generating positive 
operating cash flow, primarily through increased sales, improved profit growth and controlling expenses. Management 
has taken actions to improve profitability, reduce certain expenses and increase sales. In addition, through March 31, 
2018,  the  Company  raised an  additional $1.9  million  in  cash through  a  debt offering  and  the  exercise of previously 
issued warrants (see Note 15, Subsequent Events).  Management believes that cash on hand, including the most recent 
capital raised from a debt offering and warrant exercises will be sufficient to meet their operating activities to meet their 
near-term cash needs over the next twelve months. 

3. 

Summary of Significant Accounting Policies 

Basis of Presentation and Consolidation 

The  accompanying  consolidated  financial  statements  for  Eastside  Distilling,  Inc.  and  subsidiaries  were  prepared  in 
accordance with accounting principles generally accepted in the United States of America (GAAP). The consolidated 
financial statements include the accounts of Eastside Distilling, Inc.’s wholly-owned subsidiary MotherLode (beginning 
as of March 8, 2017), and majority-owned subsidiary BBD (beginning as of May 1, 2017). All intercompany balances 
and transactions have been eliminated in consolidation. 

Segment Reporting 

The Company determined its operating segment on the same basis that it uses to evaluate its performance internally. The 
Company has one business activity, marketing and distributing hand-crafted spirits, and operates as one segment. The 
Company’s chief operating decision makers, its chief executive officer and chief financial officer, review the Company’s 
operating results on an aggregate basis for purposes of allocating resources and evaluating financial performance. 

Use of Estimates 

The  preparation  of  financial  statements  in  accordance  with  GAAP  requires  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at 
the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. 
Actual results could differ from those estimates. 

Revenue Recognition 

Net  revenue  includes  product  sales,  less  excise  taxes  and  customer  programs  and  incentives.  The  Company  records 
revenue when all four of the following criteria are met: (i) there is persuasive evidence that an arrangement exists; (ii) 
delivery of the products and/or services has occurred; (iii) the selling price is fixed or determinable; and (iv) collectability 
is reasonably assured. 

The Company recognizes sales when merchandise is shipped from a warehouse directly to wholesale customers (except 
in the case of a consignment sale). For consignment sales, which include sales to the Oregon Liquor Control Commission 
(OLCC), the Company recognizes sales upon the consignee’s shipment to the customer. Postage and handling charges 
billed to customers are also recognized as sales upon shipment of the related merchandise. Shipping terms are generally 
FOB shipping point, and title passes to the customer at the time and place of shipment or purchase by customers at a 
retail  location.  For  consignment  sales,  title  passes  to  the  consignee  concurrent  with  the  consignee’s  shipment  to  the 
customer. The customer has no cancellation privileges after shipment or upon purchase at retail locations, other than 
customary rights of return. The Company excludes sales tax collected and remitted to various states from sales and cost 
of sales. Sales from items sold through the Company’s retail location are recognized at the time of sale. 

Revenue  received  from  online  merchants  who  sell  discounted  gift  certificates  for  the  Company’s  merchandise  and 
tastings is deferred until the customer has redeemed the discounted gift  certificate or the gift certificate has expired, 
whichever occurs earlier. 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

Customer Programs and Incentives 

Customer programs and incentives, which include customer promotional discount programs, customer incentives and 
other  payments,  are  a  common  practice  in  the  alcohol  beverage  industry.  The  Company  makes  these  payments  to 
customers and incurs these costs to promote sales of products and to maintain competitive pricing. Amounts paid in 
connection  with  customer  programs  and  incentives  are  recorded  as  reductions  to  net  revenue  or  as  advertising, 
promotional and selling expenses in accordance with ASC Topic 605-50, Revenue Recognition - Customer Payments 
and Incentives, based on the nature of the expenditure. Amounts paid to customers totaled $182,975 and $136,786 in 
years 2017 and 2016, respectively. 

Advertising, Promotional and Selling Expenses 

The following expenses are included in advertising, promotions and selling expenses in the accompanying consolidated 
statements of operations: media advertising costs, special event costs, tasting room costs, sales and marketing expenses, 
salary  and benefit  expenses, travel  and  entertainment  expenses for  the  sales,  brand  and sales  support workforce  and 
promotional  activity  expenses.  Advertising,  promotional  and  selling  costs  are  expensed  as  incurred.  Advertising, 
promotional and selling expense totaled $2,219,168 and $1,244,152 in years 2017 and 2016, respectively. 

Cost of Sales 

Cost of sales consists of the costs of ingredients utilized in the production of spirits, manufacturing labor and overhead, 
warehousing rent, packaging, and in-bound freight charges. Ingredients account for the largest portion of the cost of 
sales, followed by packaging and production costs. 

Shipping and Fulfillment Costs 

Freight costs incurred related to shipment of merchandise from the Company’s distribution facilities to customers are 
recorded in cost of sales. 

Cash and Cash Equivalents 

Cash equivalents are considered to be highly-liquid investments with maturities of three months or less at the time of 
the purchase. The Company had no cash equivalents at December 31, 2017 and 2016. 

Concentrations 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of trade 
receivables. At December 31, 2017, two customers represented 79% of trade receivables. At December 31, 2016, three 
distributors represented 91% of trade receivables. 

Fair Value Measurements 

GAAP defines fair value, establishes a framework for measuring fair value, and requires certain disclosures about fair 
value measurements. GAAP permits an entity to choose to measure many financial instruments and certain other items 
at fair value and contains financial statement presentation and disclosure requirements for assets and liabilities for which 
the fair value option is elected. At December 31, 2017 and December 31, 2016, management has not elected to report 
any of the Company’s assets or liabilities at fair value under the “fair value option” provided by GAAP. 

The hierarchy of fair value valuation techniques under GAAP provides for three levels: Level 1 provides the most reliable 
measure of fair value, whereas Level 3, if applicable, generally would require significant management judgment. The 
three levels for categorizing assets and liabilities under GAAP’s fair value measurement requirements are as follows: 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

Level 1: 

Fair value of the asset or liability is determined using unadjusted quoted prices in active markets for 
identical assets or liabilities. 

Level 2: 

Fair  value  of  the  asset  or  liability  is  determined  using  inputs  other  than  quoted  prices  that  are 
observable for the applicable asset or liability, either directly or indirectly, such as quoted prices for 
similar (as opposed to identical) assets or liabilities in active markets and quoted prices for identical 
or similar assets or liabilities in markets that are not active. 

Level 3: 

Fair value of the asset or liability is determined using unobservable inputs that are significant to the 
fair value measurement and reflect management’s own assumptions regarding the applicable asset or 
liability. 

None of the Company’s assets or liabilities were measured at fair value at December 31, 2017 and 2016. However, 
GAAP requires the disclosure of fair value information about financial instruments that are not measured at fair value. 
Financial instruments consist principally of trade receivables, accounts payable, accrued liabilities, note payable, and 
convertible  note  payable.  The  estimated  fair  value  of  trade  receivables,  accounts  payable,  and  accrued  liabilities 
approximates their carrying value due to the short period of time to their maturities. At December 31, 2017 and 2016, 
the Company’s note payable and convertible notes payable are at fixed rates and their carrying value approximates fair 
value. 

Items Measured at Fair Value on a Nonrecurring Basis 

Certain assets and liabilities acquired in a business acquisition are valued at fair value at the date of acquisition. 

Inventories 

Inventories primarily consist of bulk and bottled liquor and merchandise and are stated at the lower of cost or market. 
Cost is determined using an average costing methodology, which approximates cost under the first-in, first-out (FIFO) 
method. A portion of inventory is held by certain independent distributors on consignment until it is sold to a third party. 
The  Company  regularly  monitors  inventory  quantities  on  hand  and  records  write-downs  for  excess  and  obsolete 
inventories based primarily on the Company’s estimated forecast of product demand and production requirements. Such 
write-downs establish a new cost basis of accounting for the related inventory. The Company has recorded no write-
downs of inventory for the years ended December 31, 2017 and 2016. 

Property and Equipment 

Property and equipment is stated at cost less accumulated depreciation and amortization. Depreciation is computed using 
the straight-line method over the estimated useful lives of the assets, ranging from three to seven years. Amortization of 
leasehold improvements is computed using the straight-line method over the life of the lease or the useful lives of the 
assets, whichever is shorter. The cost and related accumulated depreciation and amortization of property and equipment 
sold or otherwise disposed of are removed from the accounts and any gain or loss is reported as current period income 
or expense. The costs of repairs and maintenance are expensed as incurred. 

Intangible Assets / Goodwill 

The Company accounts for long-lived assets, including property and equipment, at amortized cost. Management reviews 
long-lived assets for probable impairment whenever events or circumstances indicate that the carrying amount of such 
assets may not be recoverable. If there is an indication of impairment, management would prepare an estimate of future 
cash  flows (undiscounted  and  without interest charges)  expected  to result from  the  use  of  the  asset and  its  eventual 
disposition. If these estimated cash flows were less than the carrying amount of the asset, an impairment loss would be 
recognized to write down the asset to its estimated fair value. At December 31, 2017, an impairment loss of $218,374 
was recognized related to its acquisition of Big Bottom Distillery, LLC. 

36 

 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

Long-lived Assets 

The Company accounts for long-lived assets, including property and equipment, at amortized cost. Management reviews 
long-lived assets for probable impairment whenever events or circumstances indicate that the carrying amount of such 
assets may not be recoverable. If there is an indication of impairment, management would prepare an estimate of future 
cash  flows (undiscounted  and  without interest charges)  expected  to result from  the  use  of  the  asset and  its  eventual 
disposition. If these estimated cash flows were less than the carrying amount of the asset, an impairment loss would be 
recognized to write down the asset to its estimated fair value. 

Income Taxes 

The provision for income taxes is based on income and expenses as reported for financial statement purposes using the 
“asset and liability method” for accounting for deferred taxes. Deferred tax assets and liabilities are recognized for the 
future tax consequences attributable to differences between the financial statement carrying amounts of existing assets 
and liabilities and their respective tax bases. Deferred tax assets and liabilities are reflected at currently enacted income 
tax rates applicable to the period in which the deferred tax assets or liabilities are expected to be realized or settled. As 
changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income 
taxes. A valuation allowance, if needed, reduces deferred tax assets to the amount expected to be realized. At December 
31, 2017 and 2016, the Company established valuation allowances against its net deferred tax assets. 

Income tax positions that meet the “more-likely-than-not” recognition threshold are measured at the largest amount of 
income tax benefit that is more than 50 percent likely to be realized upon settlement with the applicable taxing authority. 
The portion of the benefits associated with income tax positions taken that exceeds the amount measured as described 
above would be reflected as a liability for unrecognized income tax benefits in the accompanying consolidated balance 
sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. 
Interest and penalties associated with unrecognized income tax benefits would be classified as additional income taxes 
in the accompanying consolidated statements of operations. There were no unrecognized income tax benefits, nor any 
interest and penalties associated with unrecognized income tax benefits, accrued or expensed at and for the years ended 
December 31, 2017 and 2016. 

The Company files federal income tax returns in the U.S. and various state income tax returns. The Company is no 
longer subject to examinations by the related tax authorities for the Company’s U.S. federal and state income tax returns 
for years prior to 2011. 

Comprehensive Income 

The Company does not have any reconciling other comprehensive income items for the for the years ended December 
31, 2017 and 2016, respectively. 

Excise Taxes 

The Company is responsible for compliance with the TTB regulations, which includes making timely and accurate excise 
tax payments. The Company is subject to periodic compliance audits by the TTB. Individual states also impose excise 
taxes  on  alcohol  beverages  in  varying  amounts.  The  Company  calculates  its  excise  tax  expense  based  upon  units 
produced and on its understanding of the applicable excise tax laws. Excise taxes totaled $997,410 and $797,435 in years 
2017 and 2016, respectively. 

Stock-Based Compensation 

The Company recognizes as compensation expense all stock-based awards issued to employees. The compensation cost 
is measured based on the grant-date fair value of the related stock-based awards and is recognized over the service period 
of stock-based awards, which is generally the same as the vesting period. The fair value of stock options is determined 
using the Black-Scholes valuation model, which estimates the fair value of each award on the date of grant based on a 
variety of assumptions including expected stock price volatility, expected terms of the awards, risk-free interest rate, 
and  dividend  rates,  if  applicable.  Stock-based  awards  issued  to  nonemployees  are  recorded  at  fair  value  on  the 
measurement date and are subject to periodic market adjustments as the underlying stock-based awards vest. Stock-
based compensation was $563,356 and $374,687 in fiscal years 2017 and 2016, respectively. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

Accounts Receivable Factoring Program 

During 2017, we terminated our previous receivable factoring program. Under the prior program, we had the option to 
sell certain customer account receivables in advance of payment for 75% of the amount due. When the customer remitted 
payment, we would receive the remaining 25%. We were charged interest on the advanced 75% payment at a rate of 
1.5% per month. Under the terms of the agreement with the factoring provider, any factored invoices had recourse should 
the  customer  fail  to  pay  the  invoice.  Thus,  we  recorded  factored  amounts  as  a  liability  until  the  customer  remitted 
payment and we received the remaining 25% of the non-factored amount. We did not factor any new invoices during 
2017. At December 31, 2017, we had no factored invoices outstanding, and we incurred fees associated with the factoring 
program of $63,238 during fiscal year 2017. During the year ended December 31, 2016, we factored invoices totaling 
$542,083 and received  total proceeds of $406,562.  At  December 31,  2016, we  had factored  invoices outstanding of 
$171,150, and we incurred fees associated with the factoring program of $48,601 during 2016. 

Recent Accounting Pronouncements 

In March 2016, the Financial Accounting Standard Boards (the “FASB”) issued Accounting Standard Update (“ASU”) 
No. 2016-09, Stock Compensation (Topic 718), Improvements to Employee Share-Based Payment Accounting.” ASU 
2016-09, which simplifies several aspects of the accounting for employee share-based payment transactions, including 
the accounting for income taxes, forfeitures, and statutory tax withholding requirements, as well as classification in the 
statement of cash flows. ASU 2016-09 is effective for fiscal years beginning after December 15, 2016, including interim 
periods within those fiscal years. The Company does not plan to early adopt. We are currently evaluating the impact 
ASU 2015-11 will have on the Company’s consolidated financial statements. 

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). Under the new guidance, lessees will be 
required to recognize the following for all leases (with the exception of short-term leases) at the commencement date: 

-  A lease liability, which is a lessee’s obligation to make lease payments arising from a lease, measured on a 

discounted basis; and 

-  A right-of-use asset, which is an asset that represents the lessee’s right to use, or control the use of, a specified 

asset for the lease term. 

Under the new guidance, lessor accounting is largely unchanged. Certain targeted improvements were made to align, 
where  necessary,  lessor  accounting  with  the  lessee  accounting  model  and  Topic  606,  Revenue  from  Contracts  with 
Customers.  The  new  lease guidance  simplified  the  accounting for  sale and  leaseback  transactions primarily because 
lessees must recognize lease assets and lease liabilities. Lessees will no longer be provided with a source of off-balance 
sheet financing. Public business entities should apply the amendments in ASU 2016-02 for fiscal years beginning after 
December 15, 2018, including interim periods within those fiscal years (i.e., January 1, 2019, for a calendar year entity). 
Early application is permitted for all public business entities upon issuance. Lessees (for capital and operating leases) 
and  lessors  (for  sales-type,  direct  financing,  and  operating  leases)  must  apply  a  modified  retrospective  transition 
approach for leases existing at, or entered into after, the beginning of the earliest comparative period presented in the 
financial statements. The modified retrospective approach would not require any transition accounting for leases that 
expired before the earliest comparative period presented. Lessees and lessors may not apply a full retrospective transition 
approach. We are currently evaluating the impact ASU 2016-02 will have on the Company’s condensed consolidated 
financial statements. 

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606). ASU 2014-09 
will supersede virtually all existing revenue guidance. Under this update, an entity is required to recognize revenue upon 
transfer of promised goods or services to customers, in an amount that reflects the expected consideration received in 
exchange for those goods or services. As such, an entity will need to use more judgment and make more estimates than 
under the current guidance. ASU 2014-09 is to be applied retrospectively either to each prior reporting period presented 
in  the financial  statements,  or  only  to  the most current reporting  period presented  in the  financial statements  with  a 
cumulative effect adjustment to retained earnings. The Company will elect to apply the impact (if any) of applying ASU 
2014-09 to the most current reporting period presented in the financial statements with a cumulative effect adjustment 
to retained  earnings.  In August 2015,  the FASB  issued ASU No.  2015-14,  Revenue  from  Contracts  with  Customers 
(Topic 606): Deferral of the Effective Date. ASU 2015-14 defers the effective date of ASU 2014-09 for one year, making 
it effective for the year beginning December 31, 2017, with early adoption permitted as of January 1, 2017. The Company 
currently expects to adopt ASU 2014-09 in the first quarter of 2018. The Company does not expect adoption of ASU 
2014-09 to have a material impact on its consolidated financial statements. 

38 

 
 
 
 
 
 
  
  
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

In August 2014, the FASB issued ASU No. 2014-15, Presentation of Financial Statements - Going Concern. The new 
guidance explicitly requires that management assess an entity’s ability to continue as a going concern and may require 
additional detailed disclosures. ASU 2014-15 is effective for annual periods beginning after December 15, 2016 and 
interim periods within those annual periods. We have adopted as of December 31, 2016. 

In July 2015, the FASB issued ASU No. 2015-11, Inventory (Topic 330), Simplifying the Measurement of Inventory. 
ASU  2015-11  is  part  of  the  FASB’s  initiative  to  simplify  accounting  standards.  The  guidance  requires  an  entity  to 
recognize inventory within scope of the standard at the lower of cost or net realizable value. Net realizable value is the 
estimated selling price in the ordinary course of business, less reasonable predictable costs of completion, disposal and 
transportation. ASU 2015-11 will be effective prospectively for the year beginning January 1, 2017. The Company is 
currently evaluating the impact of ASU 2015-11 and has preliminarily concluded that it will not have a significant impact 
on the consolidated financial statements. 

In April 2015, the FASB issued ASU 2015-03, simplifying the presentation of debt issuance costs, which requires that 
debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the 
carrying amount of that debt liability. ASU 2015-03 is effective for annual and interim periods beginning after December 
15, 2015 and early application is permitted. We have early adopted as of December 31, 2015. 

Reclassifications 

Certain prior period amounts have been reclassified to conform to the December 31, 2017 presentation with no changes 
to net loss or total stockholders’ equity (deficit) previously reported. 

4. 

Business Acquisitions 

During the fiscal year 2017, the Company completed the following acquisitions: 

MotherLode Craft Distillery, LLC 

On March 8, 2017, the Company completed the acquisition of MotherLode Craft Distillery, LLC (“MotherLode”), a 
small Portland, Oregon-based provider of bottling services and production support to craft distilleries. The Company’s 
condensed  consolidated  financial  statements  for  fiscal  2017  include  MotherLode’s  results  of  operations  from  the 
acquisition  date  of  March  8,  2017  through  December  31,  2017.  The  Company’s  condensed  consolidated  financial 
statements reflect the final purchase accounting adjustments in accordance with ASC 805 “Business Combinations”, 
whereby the purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair 
values on the acquisition date. MotherLode had approximately $375,000 in revenues (unaudited) in 2016. 

The following allocation of the purchase price is as follows: 

Consideration given: 

86,667 shares of common stock valued at $4.35 per share ..........................................     $ 

377,000   

Assets and liabilities acquired: 

Cash .............................................................................................................................       
Inventory ......................................................................................................................       
Property and equipment ...............................................................................................       
Intangible assets - customer list and license ................................................................       
Goodwill ......................................................................................................................       
Accounts payable .........................................................................................................       
Customer deposits ........................................................................................................       
   $ 

7,062   
103,488   
46,250   
376,431   
28,182   
(5,180 ) 
(179,233 ) 
377,000   

39 

 
 
 
 
 
  
 
 
 
 
  
     
   
     
   
  
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

Intangible assets are recorded at estimated fair value, as determined by management based on available information. 
The fair value assigned to the customer list intangible asset was determined through the use of the income approach, 
specifically the relief from royalty and the multi-period excess earning methods. The major assumptions used in arriving 
at the estimated identifiable intangible asset value included management’s estimates of future cash flows, discounted at 
an appropriate rate of return which is based on the weighted average cost of capital for both the Company and other 
market participants, projected customer attrition rates, as well as applicable royalty rates for comparable assets. The 
useful lives for intangible assets were determined based upon the remaining useful economic lives of the tangible assets 
that are expected to contribute directly or indirectly to future cash flows. The customer relationships estimated useful 
life is seven years. The fair values assigned to the license intangible asset were determined through the use of the cost 
approach. The license has an indefinite life and will not be amortized. 

Big Bottom Distillery, LLC 

On May 1, 2017, the Company acquired 90% of the ownership of Big Bottom Distillery, LLC (“BBD”), a Hillsboro, 
Oregon-based distiller of super-premium spirits. The Company’s condensed consolidated financial statements for the 
fiscal year 2017 include BBD’s results of operations from the acquisition date of May 1, 2017 through December 31, 
2017. The Company’s condensed consolidated financial statements reflect the final purchase accounting adjustments in 
accordance with ASC 805 “Business Combinations”, whereby the purchase price was allocated to the assets acquired 
and liabilities assumed based upon their estimated fair values on the acquisition date. BBD had approximately $201,000 
in revenues (unaudited) in 2016. 

The following allocation of the purchase price is as follows: 

Consideration given: 

28,096 shares of common stock valued at $4.80 per share for 90% ............................     $ 
Non-controlling interests .............................................................................................       
Total value of acquisition.........................................................................................     $ 

134,858   
14,984   
149,842   

Assets and liabilities acquired: 

Cash (overdraft) ...........................................................................................................     $ 
Accounts receivable .....................................................................................................       
Inventory ......................................................................................................................       
Property and equipment ...............................................................................................       
Intangible assets - license ............................................................................................       
Goodwill ......................................................................................................................       
Accrued liabilities ........................................................................................................       
Notes payable...............................................................................................................       
Total .................................................................................................................................     $ 

(2,521 ) 
6,224   
129,922   
22,717   
25,000   
193,374   
(52,841 ) 
(172,033 ) 
149,842   

Intangible assets are recorded at estimated fair value, as determined by management based on available information. 
The fair value assigned to the license intangible asset was determined through the use of the cost approach. The license 
has an indefinite life and will not be amortized. For the year ended December 31, 2017, the Company recognized an 
impairment of $218,374 for the intangible asset – license and the goodwill originally recorded as part of the purchase 
price allocation for BBD. 

5. 

Inventories 

Inventories consist of the following at December 31: 

Raw materials .....................................................................................    $  3,755,477      $ 
Finished goods ....................................................................................      
295,805        
Total inventories .................................................................................    $  4,051,282      $ 

2017 

2016 
439,739   
340,298   
780,037   

40 

 
 
 
 
 
     
   
  
     
   
     
   
 
 
 
  
  
  
    
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

6. 

Property and Equipment 

Property and equipment consists of the following at December 31: 

Furniture and fixtures .........................................................................    $ 
Leasehold improvements ....................................................................      
Vehicles ..............................................................................................      
Construction in progress .....................................................................      
Total cost ............................................................................................      
Less accumulated depreciation and amortization ...............................      
Total property and equipment, net ......................................................    $ 

2017 
326,088      $ 
56,410        
49,483        
372,667        
804,648        
(76,142 )      
728,506      $ 

2016 

70,140   
8,607   
38,831   
34,603   
152,181   
(52,965 ) 
99,216   

Depreciation and amortization expense totaled $41,253 and $21,991 for the years ended December 31, 2017 and 2016, 
respectively. 

7. 

Intangible Assets and Goodwill 

There were no intangible assets or goodwill at December 31, 2016. At December 31, 2017, intangible assets and goodwill 
consist of the following: 

   December 31, 2017     

Life 

Permits and licenses ...............................................................     $ 
Customer lists ........................................................................       
Goodwill ................................................................................       
Total intangible assets and goodwill ......................................       
Less accumulated amortization ..............................................       
Intangible assets and goodwill - net .......................................     $ 

-   
7 years   
-   

25,000        
351,432        
28,182        
404,614        
(50,764 )      
353,850        

Amortization expense totaled $50,764 and nil for the years ended December 31, 2017 and 2016, respectively. 

8. 

Other Assets 

Other assets consist of the following at December 31: 

Product branding .......................................................................     $ 
Deposits ....................................................................................       
Other assets ...............................................................................     $ 

285,000      $ 
53,942        
343,942      $ 

-   
48,000   
48,000   

2017 

2016 

As of December 31, 2017, the Company had $285,000 of capitalized costs related to services provided for the rebranding 
of its Burnside product line. This amount will be amortized over a seven year life. Additionally, there was $40,000 in 
deposits for the branding services related to the future release of other product lines. The remaining deposits of $13,942 
represent office and retail space lease deposits. 

As of December 31, 2016, $48,000 represents office space lease deposits. 

41 

 
 
 
  
  
    
  
 
  
 
  
  
  
   
   
   
 
 
 
  
  
  
    
  
 
 
  
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

9. 

Notes Payable 

Notes payable consists of the following at December 31, 2017 and December 31, 2016: 

   December 31, 2017       December 31, 2016 

Notes payable bearing interest at 7.99%. The note is payable in 
monthly principal plus interest payments of $472 through 
December 2020. The note is secured by a vehicle. ...........................     $ 
Notes payable bearing interest at 8%. The notes have a 2-year 
maturity, are due either June 30, 2018 or June 30, 2019 and pay 
interest-only on a monthly basis. ......................................................       
Note payable bearing interest at 2.74%. The note is payable in 
monthly principal plus interest payments of $100 through 
December 2019. ...............................................................................       
Note payable bearing interest at 4.00%. The note is payable in 
quarterly principal plus interest payments of $9,614 through 
March 2019. .....................................................................................       
Convertible notes payable bearing interest at 4.00%. The notes 
principal plus accrued interest is due in full at various dates 
between April 3, 2020 – September 30, 2020. The notes have an 
automatic conversion feature upon the closing (or first in a series 
of closings) of the next equity financing in which the Company 
sells shares of its equity securities for an aggregate consideration 
of at least $4,000,000 at a purchase price of at least $7.50. The 
outstanding principal and unpaid accrued interest on the notes 
shall be automatically converted into equity securities at a price 
equal to 80% of the price paid per share by the investors in the 
next equity financing or $6.00, whichever is lower, provided, 
however, that in no event shall the conversion price be less than 
$6.00. The note has a voluntary conversion feature where the 
investor may convert, in whole or in part, at any time at the 
conversion price of $6.00. ................................................................       
Promissory  notes  payable  bearing  interest  at  8.00%.  The  notes’ 
principal is due on June 30, 2019. Interest is paid monthly. .............       
Total notes payable ...........................................................................       
Less current portion ..........................................................................       
Less debt discount for detachable warrant .......................................       
Long-term portion of notes payable .................................................     $ 

Maturities on notes payable as of December 31, 2017, are as follows: 

Year ending December 31: 

-      $ 

16,642   

407,500        

547,500   

2,306        

56,341        

-   

-   

927,192        

-   

1,101,840        
2,495,179        
(293,726 )      
(39,693 )      
2,161,760      $ 

-   
564,142   
(4,537 ) 
(131,849 ) 
427,756   

2018 ........................................................................................    $  293,726   
2019 ........................................................................................       1,254,146   
947,307   
2020 ........................................................................................      
-   
2021 ........................................................................................      
-   
Thereafter ................................................................................      
  $  2,495,179   

42 

 
 
  
  
 
 
 
  
  
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

10. 

Income Taxes 

The provision for income taxes results in effective tax rates which are different than the federal income tax statutory 
rate. The nature of the differences for the year ended December 31 were as follows: 

Expected federal income tax benefit ..............................................     $  (1,794,492 )    $  (1,774,361 ) 
State income taxes after credits .....................................................       
(344,435 ) 
Change in valuation allowance ......................................................        2,142,835         2,118,795   

(348,343 )      

2017 

2016 

Total provision for income taxes ........................................................     $ 

-      $ 

-   

The components of the net deferred tax assets and liabilities at December 31 consisted of the following: 

Deferred tax assets: 

Net operating loss carryforwards ...................................................    $  5,489,143         3,557,909   
213,181   
Stock-based compensation.............................................................      
Total deferred tax assets .....................................................................        6,052,499         3,771,090   

563,356        

2017 

2016 

Deferred tax liabilities: 

Depreciation and amortization .......................................................      
Total deferred tax liabilities ................................................................       

(70,816 ) 
(70,816 ) 
Valuation allowance ......................................................................       (5,960,483 )       (3,700,274 ) 
-   

Net deferred tax assets ........................................................................     $ 

(92,016 )      
(92,016 )      

-        

At December 31, 2017, the Company has a cumulative net operating loss carryforward (NOL) of approximately $14 
million, to offset against future income for federal and state tax purposes. These federal and state NOLs can be carried 
forward for 20 and 15 years, respectively. The federal NOLs begins to expire in 2034, and the state NOLs begins to 
expire in 2029. The utilization of the net operating loss carryforwards may be subject to substantial annual limitation 
due to ownership change provisions of the Internal Revenue code of 1986 and similar state provisions. In general, if the 
Company experiences a greater than 50 percentage aggregate change in ownership of certain significant stockholders 
over a three-year period (a “Section 382 ownership change”), utilization of its pre-change NOL carryforwards are subject 
to an annual limitation under Section 382 of the Internal Revenue Code (and similar state laws). The annual limitation 
generally is determined by multiplying the value of the Company’s stock at the time of such ownership change (subject 
to certain adjustments) by the applicable long-term tax-exempt rate. Such limitations may result in expiration of a portion 
of the NOL carryforwards before utilization and may be substantial. 

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some 
portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent 
upon generation of future taxable income during the periods in which those temporary differences become deductible. 
Due  to  the  uncertainty  of  the  realizability  of  the  deferred  tax  assets,  management  has  determined  a  full  valuation 
allowance is appropriate. 

11.  Commitments and Contingencies 

Operating Leases 

The Company leases its corporate office, warehouse, kiosks, and tasting room space under operating lease agreements 
which expire at various dates through March 2021. Monthly lease payments range from $1,857 to $6,400 over the terms 
of the leases. For operating leases which contain fixed escalations in rental payments, the Company records the total 
rent expense on a straight-line basis over the lease term. The difference between the expense computed on a straight-
line  basis  and  actual  payments  for  rent  represents  deferred  rent  which  is  included  within  accrued  liabilities  on  the 
accompanying consolidated balance sheets. Retail spaces under lease are subject to monthly percentage rent adjustments 
when gross sales exceed certain minimums. 

43 

  
 
 
  
  
    
  
  
     
        
   
 
 
  
  
    
  
     
        
   
  
     
        
   
     
        
   
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

At  December  31,  2017,  future  minimum  lease  payments  required  under  the  operating  leases  are  approximately  as 
follows: 

For year ending December 31st: 

2018 ........................................................................................    $  277,289   
137,551   
2019 ........................................................................................      
3,313   
2020 ........................................................................................      
3,313   
2021 ........................................................................................      
3,313   
2022 ........................................................................................      
Total ........................................................................................    $  424,779   

Total  rent  expense  was  approximately  $362,000  and  $416,000  for  the  years  ended  December  31,  2017  and  2016, 
respectively. 

Legal Matters 

We are not currently subject to any material legal proceedings, however, we could be subject to legal proceedings and 
claims from time to time in the ordinary course of our business. Regardless of the outcome, litigation can, among other 
things, be time consuming and expensive to resolve, and divert management resources. 

12.  Net Loss per Common Share 

Basic  loss  per  common  share  is  computed  by  dividing  net  loss  by  the  weighted  average  number  of  common  shares 
outstanding during the period, without considering any dilutive items. Diluted net loss per common share is computed 
by dividing net loss by the sum of the weighted average number of common shares outstanding and the potential number 
of any dilutive common shares outstanding during the period. Potentially dilutive securities consist of the incremental 
common stock issuable upon exercise of stock options and convertible notes. Potentially dilutive securities are excluded 
from the computation if their effective is anti-dilutive. There were no dilutive common shares at December 31, 2017 and 
2016. The numerators and denominators used in computing basic and diluted net loss per common share in 2017 and 
2016 are as follows: 

Net loss available to common shareholders (numerator) ..........................     $  (5,277,316 )    $  (5,251,293 ) 
1,247,281   
Weighted average shares (denominator) ...................................................       
(4.21 ) 
Basic and diluted net loss per common share ...........................................     $ 

3,717,956        
(1.42 )    $ 

December 31, 

2017 

2016 

44 

 
 
 
 
 
 
  
 
  
  
  
  
  
  
    
  
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

13. Stockholder’s Equity 

Convertible 
Series A 

Total 

Non-
controlling     

 Preferred Stock     Common Stock     Paid-in 

  Accumulated    Stockholders’     interest in     Total 

 Shares    Amount     Shares    Amount    Capital 

   Deficit 

Equity 
(Deficit) 

consolidated 
entities 

254   $ 13,699,785   $  (12,813,044 )  $ 
-      

58,498     

2     

1,132,833   $ 
58,500     

   Equity 
-   $ 1,132,833   
58,500   
-     

-    

-    

-      

-      

-      

-      

40,834     

-    
-    
-    

-      
-      
-      

-     107,340     

-    1,780,019     

59,538     
9,260     
-     

Balance, December 31, 2016      300    $ 245,838    2,542,504   $ 
Issuance of common stock ......     
15,001     
Issuance of common stock, 
net of issuance costs of 
$1,120,323, with detachable 
warrants ..................................     
Issuance of common stock 
from warrant exercise for cash     
Issuance of common stock for 
services by third parties ..........     
Issuance of common stock for 
services by employees ............     
Stock option exercises ............     
Stock-based compensation ......     
Issuance of common stock for 
acquisition of MotherLode, 
net of issuance costs of $5,580     
Issuance of common stock for 
90% acquisition of Big 
Bottom Distilling, net of 
issuance costs of $14,400 .......     
Shares issued for payoff of 
long-term notes .......................     
Cumulative dividend on 
Series A preferred ...................     
Common shares issued for 
preferred conversion ...............      (300 )    (250,875)    100,001     
Adjustment of shares for 
reverse stock-split ...................     
Net profit attributable to 
noncontrolling interests ..........     
Net loss attributable to 
common shareholders .............     
Balance, December 31, 2017 .     

-     
-    
-    4,889,745   $ 

-     120,154     

-      
-    $ 

86,667     

28,096     

5,037    

331     

-      

-      

-      

-      

-      

-      

-    

-    

-    

-    

-     

-     

177      6,669,401     

-      

6,669,578     

-      6,669,578   

4     

159,246     

11     

479,903     

6     
1     
-     

253,649     
50,000     
563,356     

-      

-      

-      
-      
-      

159,250     

479,914     

253,655     
50,001     
563,356     

-     

-     

-     
-     
-     

159,250   

479,914   

253,655   
50,001   
563,356   

9     

371,411     

-      

371,420     

-     

371,420   

3     

120,455     

12     

561,866     

-     

-     

10     

235,865     

-     

-     

-     

-     

-      

-      

-      

-      

-      

120,458     

14,984     

135,442   

561,878     

5,037     

(15,000)    

-     

-     

-     

-     

-     

-     

561,878   

5,037   

(15,000 ) 

-   

601     

601   

-     

(5,277,917 )    
-     
489   $ 23,223,435   $  (18,090,961 )  $ 

(5,277,917)    
5,132,963   $ 

-     (5,277,917 ) 
15,585   $ 5,148,548   

Reverse Stock Splits 

All shares related and per share information in these financial statements has been adjusted to give effect to the 20-for-
1 reverse stock split of the Company’s common stock effected on October 18, 2016, and the 3-for-1 reverse stock split 
of the Company’s common stock effected on June 15, 2017. 

Issuance of Common Stock 

In December 2017, the Company issued 18,371 shares of common stock to directors and employees for stock-based 
compensation of $79,351. The shares were valued using the closing share price of our common stock on the date of 
grant, with the range of $3.78 - $4.33 per share. 

In December 2017, the Company issued 32,000 shares of common stock to a consultant in exchange for services, which 
were subject to a claw-back provision tied to specific performance. The shares were valued using the closing share price 
of our common stock on the date of grant, $4.54 per share. 

45 

 
  
  
 
     
    
    
   
   
  
  
  
  
   
   
  
      
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

In  December  2017,  the  Company  issued  14,384  shares  of  its  common  stock  upon  conversion  of  8%  convertible 
promissory notes with an aggregate principal amount converted of $52,500. No gain or loss recorded on the transactions. 

In September 2017, the Company issued 14,760 shares of common stock to directors and employees for stock-based 
compensation of $56,221. The shares were valued using the closing share price of our common stock on the date of 
grant, with the range of $3.78 - $4.38 per share. 

In August 2017, the Company issued 83,334 shares of its common stock upon conversion of a 6% convertible promissory 
note with an aggregate principal amount converted of $500,000. No gain or loss recorded on the transactions. 

In August 2017, the Company issued 5,209 shares of common stock to a third-party consultant in exchange for services 
rendered. The shares were valued using the closing share price of our common stock on the date of grant, with the range 
of $3.40 - $3.50 per share. 

In August 2017, the Company completed an underwritten public offering of 1,200,000 units consisting of 1,200,000 
shares of its common stock and warrants to purchase up to an aggregate of 1,200,000 shares of its common stock (each, 
a  “Unit”)  at  a  public  offering  price  of  $4.50  per  Unit.  The  warrants  have  a  per  share  exercise  price  of  $5.40,  are 
exercisable immediately, and will expire five years from the date of issuance. The gross proceeds to the Company from 
this offering were $5.4 million, before deducting underwriting discounts and commissions and other estimated offering 
expenses. On August 24, 2017, the underwriters exercised their option to purchase an additional 180,000 Units to cover 
over-allotments,  that  resulted  in  additional  gross  proceeds  to  the  Company  of  $810,000,  before  deducting  offering 
expenses. 

In  June  2017,  the  Company  issued  2,716  shares  of  common  stock  to  employees  for  stock-based  compensation  of 
$15,943,  all of  which were  fully  vested  upon  issuance.  The  shares were  valued using the  closing  share price of  our 
common stock on the date of grant, with the range of $4.38 - $6.00 per share. 

In May 2017, the Company completed the acquisition of a majority stake in BBD. We issued 28,096 shares of common 
stock to the owners of BBD as consideration for 90% of the BBD LLC units. Based on the closing share price of our 
common stock of $4.80 on May 1, 2017, the value of the transaction was $134,858. Issuance costs incurred were $14,400. 

In April 2017, the independent directors, Messrs. Trent Davis and Michael Fleming, respectively, each exercised 4,630 
stock options to purchase common stock at $5.40 per share. 

In April 2017, the Company issued 50,335 shares of common stock to three third-party consultants in exchange for 
services rendered. The shares were valued using the closing share price of our common stock on the date of grant, with 
the range of $4.35 - $4.50 per share. 

In April 2017, the Company approved a restricted stock unit grant of 33,334 shares of common stock to the Company’s 
Chief Executive Officer, Grover Wickersham. The grant vested on April 5, 2017, of which 10,218 shares were withheld 
in order to satisfy Mr. Wickersham’s personal tax withholding responsibility. The shares were valued using the $4.80 
closing share price of our common stock on the date of grant. 

In April 2017, the Company issued 16,667 shares of its common stock upon conversion of 50 shares of preferred stock. 

In March 2017, the Company issued 83,334 shares of its common stock upon conversion of 250 shares of preferred 
stock. 

In March 2017, the Company issued 22,436 shares of its common stock upon conversion of 8% convertible promissory 
notes with an aggregate principal amount converted of $87,500. No gain or loss recorded on the transactions. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

On March 8, 2017, the Company completed the acquisition of MotherLode. We issued 86,667 shares of common stock 
to the owners of MotherLode as consideration for the acquisition. Based on the closing share price of our common stock 
of $4.35 on March 8, 2017, the value of the transaction was $377,000. Issuance costs incurred were $5,580. 

In March 2017, the Company issued 575 shares of common stock to employees for stock-based compensation of $2,517. 
The shares were valued using the $4.38 closing share price of our common stock on the date of grant. 

In March 2017, the Company issued 19,796 shares of common stock to four third-party consultants in exchange for 
services rendered. The shares were valued using the closing share price of our common stock on the date of grant, with 
the range of $3.90 - $4.35 per share. 

From March 31, 2017 to June 2, 2017, the Company issued 400,019 shares of its common stock for aggregate cash 
proceeds of $1,560,000, including 400,019 warrants for common stock. 

From  January  15,  2017  through  February  16,  2017,  the  Company  received  warrant  exercises  and  common  stock 
subscriptions for 40,834 shares for aggregate cash proceeds of $159,250. 

From January 4, 2017 to January 22, 2017, the Company sold 15,001 shares of common stock to accredited investors at 
a price of $3.90 per share for aggregate cash proceeds of $58,500. 

In the year ended December 31, 2016, the Company issued 63,499 shares of common stock to employees for stock-
based  compensation  of  $153,996.  Additionally,  the  Company  had  $220,691  of  stock-based  compensation  expense 
related to stock options granted to employees and vested during the year ended December 31, 2016. 

In  the  year  ended  December  31,  2016,  the  Company  issued  115,184  shares  of  common  stock  to  eight  third-party 
consultants in exchange for services rendered and trade debt totaling $284,277. 

In December 2016, the Company issued 800,000 shares of its common stock for $1,040,000, including 800,000 warrants 
for common stock. 

In December 2016, the Company issued 564,781 shares of its common stock for warrant exercises totaling $734,216. 

In  December  2016,  the  Company  issued  886,538  shares  of  its  common  stock  upon  conversion  of  8%  convertible 
promissory notes with an aggregate principal amount converted of $1,152,499. 

In December 2016, the Company issued 531,000 shares of its common stock upon conversion of 672 shares of preferred 
stock. 

In July 2016, the Company issued 12,802 shares of its common stock in consideration of $17,759 in accrued and unpaid 
dividends due at June 30, 2016 for its outstanding Series A Preferred. 

From June 4, 2016 to June 22, 2016, the Company issued 2,000,000 shares of its common stock for $2,000,000, including 
2,000,000 warrants for common stock, net of issuance costs of $23,762. 

From April 20, 2016 to June 3, 2016, the Company issued 343,873 shares of its common stock upon conversion of a 
14% convertible promissory note. The aggregate principal amount of this note that was converted was $196,503. 

Issuance of Convertible Preferred Stock 

From April 4, 2016 to June 17, 2016, the Company sold 972 shares of its series A convertible preferred stock (“Series 
A Preferred”) for an aggregate purchase price of $972,000, of which (i) 499 Units were purchased for $499,000 in cash 
(ii) 423 Units were purchased by certain of our officers in consideration of $423,000 accrued and unpaid salary and (iii) 
50 Units were purchased in consideration of cancellation of $50,000 of outstanding indebtedness net of issuance costs 
of $69,528. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

Each  share  of  Series  A  Convertible  Preferred  has  a  stated  value  of  $1,000,  which  is  convertible  into  shares  of  the 
Company’s common stock (the “Common Stock”) at a fixed conversion price equal to $1.50 per share. The Series A 
Convertible Preferred accrue dividends at a rate of 8% per annum, cumulative. Dividends are payable quarterly in arrears 
at the Company’s option either in cash or “in kind” in shares of Common Stock; provided, however that dividends may 
only be paid in cash following the fiscal year in which the Company has net income (as shown in its audited financial 
statements contained in its Annual Report on Form 10-K for such year) of at least $500,000, to the extent permitted 
under applicable law out of funds legally available therefore. For ‘in-kind” dividends, holders will receive that number 
of shares of Common Stock equal to (i) the amount of the dividend payment due such stockholder divided by (ii) 90% 
of the average of the per share market values during the twenty (20) trading days immediately preceding a dividend date. 

In the event of any voluntary or involuntary liquidation, dissolution or winding up, or sale of the Company, each holder 
of  Series  A  Preferred  shall  be  entitled  to  receive  its  pro  rata  portion  of  an  aggregate  payment  equal  to:  (i)  $1,000 
multiplied  by  (ii)  the  total  number  of  shares  of  Series  A  Preferred  Stock  issued  under  the  Series  A  Certificate  of 
Designation multiplied by (iii) 2.5. 

For all matters submitted to a vote of the Company’s stockholders, the holders of the Series A Preferred as a class shall 
have an aggregate number of votes equal to the product of (x) the number of shares of Common Stock (rounded to the 
nearest whole number) into which the total shares of Series A Preferred Stock issued under the Series A Certificate of 
Designation on such date of determination are convertible multiplied by (y) 2.5 (the “Total Series A Votes”), with each 
holder of Series A Preferred entitled to vote its pro rata portion of the Total Series A Votes. Holders of Common Stock 
do not have cumulative voting rights. In addition, the holders of Series A Preferred shall vote separately a class to change 
any of the rights, preferences and privileges of the Series A Preferred. 

As of December 31, 2017, the Company has zero shares of preferred stock outstanding. 

Stock-Based Compensation 

On September 8, 2016, the Company adopted the 2016 Equity Incentive Plan (the “2016 Plan”). The total number of 
shares available for the grant of either stock options or compensation stock under the 2016 Plan is 166,667 shares, subject 
to adjustment. On January 1, 2017, the number of shares available for grant under the 2016 Plan reset to 307,139 shares, 
equal to 8% of the number of outstanding shares of the Company’s capital stock, calculated on an as-converted basis, 
on December 31 of the preceding calendar year. On October 18, 2017, the Board of Directors (the “Board”) approved 
amendments to the 2016 Plan to (i) increase the number of shares of the common stock that may be issued under the 
2016 Plan (the “Aggregate Limit”) by an additional 192,861 shares of common stock, for a total of 500,000 shares of 
common stock, (ii) increase the number of shares of common stock that may be granted to any participant pursuant to 
options  to  purchase  common  stock  and  stock  appreciation  rights  under  the  2016  Plan  in  any  one  year  period  (the 
“Individual Option Limit”) from 8,333 shares to 200,000 shares, (iii) increase the number of shares of common stock 
that may be granted to any participant pursuant to other awards (the “Individual Award Limit”) under the 2016 Plan in 
any one year period from 8,333 shares to 200,000 shares and (iv) increase the number of shares of common stock that 
may be paid to any one participant under the 2016 Plan for a performance period pursuant to performance compensation 
awards under the 2016 Plan (the “Individual Performance Award Limit”) from 8,333 shares to 200,000 shares, which 
amendments were adopted and approved at the December 2017 meeting of stockholders. The exercise price per share of 
each stock option shall not be less than 100 percent of the fair market value of the Company’s common stock on the date 
of grant. At December 31, 2017, there were 354,422 options and 125,146 restricted stock units (“RSUs”) issued under 
the 2016 Plan, with vesting schedules varying between immediate and five (5) years from the grant date. 

On January 29, 2015, the Company adopted the 2015 Stock Incentive Plan (the 2015 Plan). The total number of shares 
available for the grant of either stock options or compensation stock under the 2015 Plan is 50,000 shares, subject to 
adjustment. The exercise price per share of each stock option shall not be less than 20 percent of the fair market value 
of the Company’s common stock on the date of grant. At December 31, 2017, there were 14,584 options issued under 
the Plan outstanding, which options vest at the rate of at least 25 percent in the first year, starting 6-months after the 
grant date, and 75% in year two. 

48 

 
 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

The Company also issues, from time to time, options which are not registered under a formal option plan. At December 
31, 2017, there were no options outstanding that were not issued under the Plans. 

A summary of all stock option activity at and for the years ended December 31, 2017 and 2016 is presented below: 

Outstanding at December 31, 2015 ...........................................      
Options granted ........................................................................       
Options exercised .....................................................................       
Options canceled ......................................................................       
Outstanding at December 31, 2016 ...........................................      
Options granted ........................................................................       
Options exercised .....................................................................       
Options canceled ......................................................................       
Outstanding at December 31, 2017 ...........................................      

# of 
Options 

Weighted- 
Average 
Exercise Price   
38.59   
5.48   
-   
108.69   
9.25   
4.34   
5.40   
5.39   
6.47   

36,667      $ 
142,500        
-        
(5,417 )      
173,750      $ 
243,667        
(9,260 )      
(39,151 )      
369,006      $ 

Exercisable at December 31, 2017 ............................................      

151,282      $ 

9.47   

The aggregate intrinsic value of options outstanding at December 31, 2017 was $28,962. 

At December 31, 2017, there were 234,375 unvested options with an aggregate grant date fair value of $698,943. The 
unvested options will vest in accordance with the vesting schedule in each respective option agreement, which varies 
between immediate and five (5) years from the grant date. The aggregate intrinsic value of unvested options at December 
31, 2017 was $23,910. During the year ended December 31, 2017, 100,041 options vested. 

The Company uses the Black-Scholes valuation model to measure the grant-date fair value of stock options. The grant-
date  fair  value  of  stock  options  issued  to  employees  is  recognized  on  a  straight-line  basis  over  the  requisite  service 
period. Stock-based awards issued to nonemployees are recorded at fair value on the measurement date and are subject 
to periodic market adjustments as the underlying stock-based awards vest. 

To  determine  the  fair  value  of  stock  options  using  the  Black-Scholes  valuation  model,  the  calculation  takes  into 
consideration the effect of the following: 

●  Exercise price of the option 
●  Fair value of the Company’s common stock on the date of grant 
●  Expected term of the option 
●  Expected volatility over the expected term of the option 
●  Risk-free interest rate for the expected term of the option 

The calculation includes several assumptions that require management’s judgment. The expected term of the options is 
calculated using the simplified method described in GAAP. The simplified method defines the expected term as the 
average of the contractual term and the vesting period. Estimated volatility is derived from volatility calculated using 
historical closing prices of common shares of similar entities whose share prices are publicly available for the expected 
term of the options. The risk-free interest rate is based on the U.S. Treasury constant maturities in effect at the time of 
grant for the expected term of the options. 

The following weighted-average assumptions were used in the Black-Scholes valuation model for options granted during 
the year ended December 31, 2017: 

Risk-free interest rate ............................................................     
Expected term (in years) .......................................................     
Dividend yield ......................................................................     
Expected volatility ................................................................     

1.72 % 
6.5   
-   
75 % 

49 

 
 
 
  
  
    
  
     
     
  
   
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

The weighted-average grant-date fair value per share of stock options granted during the year ended December 31, 2017 
was $2.94. The aggregate grant date fair value of the 243,667 options granted during the year ended December 31, 2017 
was $566,983. 

For the twelve months ended December 31, 2017, total stock option expense related to stock options was $445,032. At 
December 31, 2017, the total compensation cost related to stock options not yet recognized is approximately $796,993, 
which is expected to be recognized over a weighted-average period of approximately 3.04 years. 

Warrants 

During  the  twelve  months  ended  December  31,  2017,  the  Company  issued  an  aggregate  of  400,019  common  stock 
warrants in connection with the purchase of 400,019 shares of common stock, 1,380,000 common stock  warrants in 
connection with the August 2017 public offering, and 112,000 common stock warrants to six consultants. The Company 
has determined the warrants should be classified as equity on the condensed consolidated balance sheet as of December 
31, 2017. The estimated fair value of the warrants at issuance was $2,009,443, based on a combination of closing market 
trading price on the date of issuance for the public offering warrants, and the Black-Scholes option-pricing model using 
the weighted-average assumptions below: 

Volatility ............................................................................  
Risk-free interest rate .........................................................  
Expected term (in years) ....................................................  
Expected dividend yield.....................................................  
Fair value of common stock ...............................................  

  $ 

75 % 
1.47 % 
2.83   
-   
4.72   

A total of 40,834 warrants were exercised during the twelve months ended December 31, 2017 for cash proceeds of 
$159,250. 

A summary of activity in warrants is as follows: 

Weighted 
Average 
Remaining 
Life 

Weighted 
Average 
Exercise 
Price 

Aggregate 
Intrinsic 
Value 

  Warrants 

Outstanding at December 31, 2016 ..........      

846,765        

2.77 years      $ 

6.48      $ 

0   

Twelve months ended December 31, 
2017: 

Granted ................................................      
Exercised ..............................................      
Forfeited and cancelled ........................      

1,892,019        
(40,834 )      
(74,873 )      

4.24 years      $ 
2.00 years      $ 
2.00 years      $ 

5.73      $ 
3.90        
6.00        

54,880   
-   
-   

Outstanding at December 31, 2017 ..........      

2,623,077        

3.62 years      $ 

5.96      $ 

54,880   

14.  Related Party Transactions 

The following is a description of transactions since January 1, 2016 as to which the amount involved exceeds the lesser 
of $120,000 or one percent (1%) of the average of our total assets at year-end for the last two completed fiscal years and 
in  which  any  related  person  has  or  will  have  a  direct  or  indirect  material  interest,  other  than  equity,  compensation, 
termination and other arrangements. 

50 

 
 
 
 
  
    
    
    
    
 
 
  
  
    
    
    
 
  
    
       
       
       
  
  
    
        
        
        
   
    
        
        
        
   
  
    
        
        
        
   
  
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

On April 4, 2016, Steven Earles, our former chief executive officer, purchased 185 units in an offering of units consisting 
of shares of our series A convertible preferred stock and warrants to purchase common stock (our “Series A Preferred 
Stock and Warrant Unit Offering”) in consideration of $185,000 in accrued and unpaid salary. Each unit consisted of 
one share of series A convertible preferred stock and one warrant to purchase 223 shares of common stock at an exercise 
price of $6.00 per share. Steven Shum, our chief financial officer, purchased 97 units in the Series A Preferred Stock 
and Warrant Unit Offering in consideration of $97,000 in accrued and unpaid salary. Martin Kunkel, our former chief 
marketing officer, director and secretary, purchased 58 Units in the Series A Preferred Stock and Warrant Unit Offering 
in consideration of $58,000 in accrued and unpaid salary. Carrie Earles, our chief branding officer and wife of Steven 
Earles, purchased 83 units in the Series A Preferred Stock and Warrant Unit Offering in consideration of $83,000 in 
accrued  and  unpaid  salary.  These  issuances  were  unanimously  approved  by  our  Board,  including  all  disinterested 
directors.  Effective  November  4,  2016,  we  entered  into  an  agreement  with  Mr.  Earles,  the  Company’s  former  chief 
executive officer, pursuant to which Mr. Earles agreed to convert 185 shares of the Company’s series A convertible 
preferred stock into 41,111 shares of the Company’s common stock and to cancel his warrant to purchase 41,107 shares 
of the Company’s common stock. 

On June 9, 2016, pursuant to a subscription agreement executed by the Grover T. Wickersham Employees’ Profit Sharing 
Plan (“PSP”) for which Mr. Wickersham serves as trustee, the PSP purchased in a private placement an aggregate of 
83,334 units, each unit consisting of one share of common stock and one common stock purchase warrant (collectively 
with the common stock, the “Common Stock Units”) at a purchase price of $3.00 per Common Stock Unit, for a total 
purchase price of $250,000. 

On June 22, 2016, pursuant to a subscription agreement executed by Grover T. Wickersham, Mr. Wickersham directly 
purchased in a private placement an aggregate of 38,334 Common Stock Units at a purchase price of $3.00 per Common 
Stock Unit for a total purchase price of $115,000. On December 30, Mr. Wickersham assigned 24,680 of his warrants 
to a related and un-related party. He also voluntarily canceled 8,334 additional warrants. 

On June 22, 2016, pursuant to a subscription agreement executed by an education trust established for the benefit of an 
unrelated minor for which Mr. Wickersham serves as trustee (“Education Trust”), the Education Trust purchased in a 
private placement 16,667 Common Stock Units at a purchase price of $3.00 per Common Stock Unit, for a total purchase 
price of $50,000. 

On June 22, 2016, pursuant to a subscription agreement executed by the Lindsay Anne Wickersham 1999 Irrevocable 
Trust for which Mr. Wickersham serves as trustee (the “Irrevocable Trust”), the Irrevocable Trust purchased in a private 
placement 66,667 Common Stock Units at a purchase price of $3.00 per Common Stock Unit, for a total purchase price 
of $200,000. 

On June 22, 2016, pursuant to a subscription agreement, Michael Fleming, a current director, directly purchased in a 
private placement an aggregate of 8,334 Common Stock Units at a purchase price of $3.00 per Common Stock Unit, 
each Common Stock Unit consisting of one share of common stock and a warrant to purchase one share of common 
stock at an exercise price of $6.00 per share, for a total purchase price of $25,000. 

On  June  30,  2016,  the  PSP  purchased  from  us  a  promissory  note  bearing  interest  at  the  rate  of  8%  per  annum  (a 
“Promissory Note”) for aggregate consideration of $50,000, along with a warrant to acquire 8,334 shares of common 
stock at a price of $6.00 per share. On July 7, 2016, the PSP purchased an additional Promissory Note for aggregate 
consideration of $120,000, along with a warrant to acquire 20,000 shares of common stock at an exercise price of $6.00 
per  share. On December 30, 2016,  the  PSP  exercised 43,590 warrants  at a price of $3.90 per share  in  exchange for 
eliminating the outstanding note principal. 

On June 30, 2016, the Grover T. and Jill Z. Wickersham 2000 Charitable Remainder Trust (the “Wickersham Trust”) 
purchased an additional Promissory Note for aggregate consideration of $50,000, along with a warrant to acquire 8,334 
shares of common stock at an exercise price of $6.00 per share. On November 21, 2016, the Wickersham Trust purchased 
an additional Promissory Note for aggregate consideration of $75,000, along with a warrant to acquire 12,500 shares of 
common  stock  at  an  exercise  price  of  $6.00  per  share.  On  December  31,  2016,  the  Wickersham  Trust  exercised  its 
20,834  warrants  along with  an  additional  11,218  warrants  assigned  from  Mr.  Wickersham  all  at  a  price  of  $3.90  in 
exchange for eliminating the outstanding note principal. 

51 

 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

During the nine months ended September 30, 2016, the Company’s chief executive officer paid expenses on behalf of 
the Company on his personal credit card. These related party advances do not bear interest and are payable on demand. 
At September 30, 2016, the balance due to the chief executive officer was approximately $8,000. The Company also has 
a note payable due its chief executive officer in the amount of $12,500 at September 30, 2016, that was repaid during 
fiscal year 2016. 

On September 19, 2016, an entity for which Lawrence Hirson, a former director, serves as manager purchased $150,000 
of promissory notes and received 3-year warrants to purchase 25,000 shares of our common stock at an exercise price 
of $6.00 per share. 

On June 2, 2017, Mr. Wickersham purchased 15,189 units at $3.90 per unit, with each unit consisting of one share of 
common stock and one three-year common stock purchase warrant exercisable at $7.50 per share (subject to adjustment), 
for total proceeds of $59,237 in cash. 

On  August  10,  2017,  Mr.  Wickersham  and  his  affiliates  purchased  55,555  units  at  $4.50  per  unit,  with  each  unit 
consisting of one share of common stock and one Public Warrant, for total proceeds of approximately $250,000 in cash. 

On August 23, 2017, our Board appointed Jack Peterson to the Board to fill an existing vacancy on the Board effective 
immediately. Mr. Peterson is also the President of Sandstrom Partners. In late 2016, with the goal of increasing its brand 
value and accelerating sales, the Company retained Sandstrom and tasked them with reviewing the Company’s current 
product portfolio, as well as its new ideas, and advising it with respect to marketing, creation of brand awareness and 
product positioning, locally and nationally. The Company is using Sandstrom’s full range of brand development services, 
including  research,  strategy,  brand  identity,  package  design,  environments,  advertising  as  well  as  digital  design  and 
development. The Company paid $140,000 in cash, issued 33,334 shares of stock valued at $145,000 (at the time of 
issuance), and issued 42,000 warrants with an exercise price of $3.50 valued at $43,596 (using a black-scholes value at 
the time of issuance) to Sandstrom Partners in 2017 for services rendered by Sandstrom under its agreement with the 
Company. We have also issued an additional 10,025 shares valued at $40,000 (at the time of issuance) to Sandstrom in 
2018. 

On  December  29,  2017,  the  Grover  T.  Wickersham  Employees’  Profit  Sharing  Plan  (“PSP”)  purchased  from  us  a 
promissory  note  bearing  interest  at  the  rate  of  8%  per  annum  (a  “Promissory  Note”)  for  aggregate  consideration  of 
$464,750. Interest is paid monthly. The note is due on June 30, 2019 or in the event the Company completes a private 
or public offering of its equity or debt securities in which the gross amount raised in such financing is at least $2.0 
million (a “Future Financing”), all amount due under this Note shall become due and payable within five (5) business 
days of the final closing of such Future Financing. In lieu of receiving the cash repayment of amounts due under this 
Note in connection with a Future Financing, at the option of Payee, the principal amount due and payable may be used 
to purchase the securities offered in the Future Financing. 

On  December 29,  2017,  the Grover  T.  and  Jill  Z.  Wickersham  2000  Charitable  Remainder  Trust  (the  “Wickersham 
Trust”) purchased from us a promissory note bearing interest at the rate of 8% per annum (a “Promissory Note”) for 
aggregate consideration of $179,300. Interest is paid monthly. The note is due on June 30, 2019 or in the event the 
Company completes a private or public offering of its equity or debt securities in which the gross amount raised in such 
financing is at least $2.0 million (a “Future Financing”), all amount due under this Note shall become due and payable 
within five (5) business days of the final closing of such Future Financing. In lieu of receiving the cash repayment of 
amounts due under this Note in connection with a Future Financing, at the option of Payee, the principal amount due 
and payable may be used to purchase the securities offered in the Future Financing. 

We believe that the foregoing transactions were in our best interests. Consistent with Section 78.140 of the Nevada 
Revised Statutes, it is our current policy that all transactions between us and our officers, directors and their affiliates 
will be entered into only if such transactions are approved by a majority of the disinterested directors, are approved by 
vote of the stockholders, or are fair to us as a corporation as of the time it is authorized, approved or ratified by the 
board. We will  continue  to  conduct  an  appropriate review of  all related party  transactions  and potential  conflicts of 
interest on an ongoing basis. Our audit committee has the authority and responsibility to review, approve and oversee 
any transaction between the Company and any related person and any other potential conflict of interest situation on an 
ongoing basis, in accordance with Company policies and procedures in effect from time to time. 

52 

 
 
 
 
 
 
 
 
 
Eastside Distilling, Inc. and Subsidiary 
Notes to Consolidated Financial Statements 
Years Ended December 31, 2017 and 2016 

15.   Subsequent Events 

On  March  15,  2018,  the  Company  completed  a  private  offering  of  promissory  notes  and  accompanying  warrants  in 
which it raised $1,250,000 in gross proceeds. The promissory notes bear interest at 8% per annum, payable monthly on 
the last day of the month. The entire amount of principal and any accrued and unpaid interest is due and payable on May 
1, 2021. For every $100,000 in principal, the Company issued to the investor 10,000 common stock purchase warrants, 
for a total of 125,000 warrants. The warrants, which are identical to the warrants that were issued in the Company’s 
public offering that was consummated in August 2017, are exercisable through August 10, 2022, unless earlier redeemed, 
at an exercise price of $5.40, subject to adjustment for stock splits, reverse splits and other similar recapitalization events. 
The Company will have the option to redeem all or a part of the outstanding warrants at any time after the closing price 
of the Company’s common stock exceeds $7.65 for five consecutive trading days. In electing to redeem the warrants, 
the Company will provide 30 days’ notice of the redemption date, during which time the holders of outstanding warrants 
will  have  the  opportunity  to  exercise  their  warrants  at  the  exercise  price  then  in  effect.  Any  warrants  remaining 
outstanding at the close of business on the 30th day of the notice period will be redeemed at a price of $0.15 per warrant, 
after which, the warrants will be cancelled. 

Between March 8, 2018 and March 25, 2018, the Company received an aggregate of $680,400 upon exercise of a total 
of 126,000 common stock purchase warrants that were sold in the Company’s August 2017 public offering. As of April 
2, 2018, there remains outstanding 1,254,000 warrants sold in the public offering, in addition to the 125,000 identical 
warrants sold in the private placement noted above. 

During the first quarter of 2018, we issued a total of 29,025 shares, which included 16,500 shares to multiple employees 
as additional compensation, 10,025 shares to our partner, Sandstrom Partners, as part of their branding work on our 
products, and 2,500 shares to two different service providers for services rendered. 

16. 

Selected Quarterly Consolidated Financial Data (unaudited) 

The following table sets forth the selected unaudited condensed consolidated statements of operations data for each of 
the four quarters of the years ended December 31, 2017 and 2016. The unaudited quarterly information has been prepared 
on the same basis as the annual information presented elsewhere herein and, in the Company’s opinion, includes all 
adjustments (consisting only of normal recurring entries) necessary for a fair statement of the information for the quarters 
presented. The operating results for any quarter are not necessarily indicative of results for any future period and should 
be  read  in  conjunction  with  the  audited  consolidated  financial  statements  of  the  Company’s  and  the  notes  thereto 
included elsewhere herein. 

Three months ended 

Net sales .........................    $ 
Gross profit ...................    $ 
Net loss ...........................    $ 
Net loss available per 
share basic and diluted .    $ 

Net sales .........................    $ 
Gross profit ...................    $ 
Net loss ...........................    $ 
Net loss available per 
share basic and diluted .    $ 

   March 31, 

2017 

June 30, 
2017 

612,481      $ 
289,568      $ 
(901,818 )    $ 

605,030      $ 
210,405      $ 
(1,289,126 )    $ 

     September 30, 

     December 31, 

2017 

618,337      $ 
234,072      $ 
(1,411,160 )    $ 

2017 

775,148   
242,882   
(1,675,813 ) 

(0.12 )    $ 

(0.40 )    $ 

(0.34 )    $ 

(0.56 ) 

Three months ended 

   March 31, 

2016 

June 30, 
2016 

2016 

     September 30, 

     December 31, 

463,747      $ 
207,305      $ 
(1,014,679 )    $ 

504,311      $ 
236,095      $ 
(1,309,500 )    $ 

607,847      $ 
236,993      $ 
(1,436,449 )    $ 

2016 

532,674   
147,569   
(1,438,991 ) 

(1.31 )    $ 

(1.38 )    $ 

(0.90 )    $ 

(0.86 ) 

53 

 
 
 
 
  
 
  
  
  
 
  
    
 
  
  
    
    
    
 
  
  
  
 
  
    
 
  
  
    
    
    
 
 
 
Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE. 

None. 

Item 9A. CONTROLS AND PROCEDURES. 

Evaluation of Disclosure Controls and Procedures 

The Company’s management, including the Chief Executive Officer and the Chief Financial Officer, carried out an 
evaluation of the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-
15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this report. 
Based on this evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that the Company’s 
disclosure controls and procedures were effective in alerting them in a timely manner to material information required to be 
disclosed in the Company’s reports filed with or submitted to the SEC. 

Management’s Report on Internal Control Over Financial Reporting 

The Company’s management is responsible for establishing and maintaining adequate internal control over financial 
reporting.  Internal  control  over  financial  reporting  is  defined  in  Rule  13a-15(f)  and  Rule  15d-15(f)  promulgated  under  the 
Exchange Act as a process designed by, or under the supervision of, the Company’s principal executive and principal financial 
officers, or persons performing similar functions, and effected by the Company’s Board of Directors, management and other 
personnel,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial 
statements for external purposes in accordance with generally accepted accounting principles. The Company’s internal control 
over financial reporting includes those policies and procedures that: 

● 

● 

● 

pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions 
and dispositions of the Company’s assets; 
provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  the 
financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and 
expenditures  are  being  made  only  in  accordance  with  authorizations  of  management  and  the  Board  of 
Directors; and 
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the Company’s assets that could have a material effect on the financial statements. 

The Company’s management conducted an assessment of the effectiveness of the Company’s internal control over 
financial reporting as of December 31, 2017, based on criteria established in Internal Control – Integrated Framework (2013 
framework)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (“COSO”).  Based  on  its 
assessment, the Company believes that, as of December 31, 2017, the Company’s internal control over financial reporting is 
effective based on those criteria. 

This annual report does not include an attestation report of our independent registered public accounting firm regarding 
internal control over financial reporting. We were not required to have, nor have we, engaged our independent registered public 
accounting  firm  to  perform  an  audit  of  internal  control  over  financial  reporting  pursuant  to  the  rules  of  the  Securities  and 
Exchange Commission that permit us to provide only management’s report in this annual report. 

Changes in Internal Control Over Financial Reporting 

No changes in the Company’s internal control over financial reporting occurred during the quarter ended December 
31,  2017  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over 
financial reporting. 

CEO and CFO Certifications 

Appearing immediately following the Signatures section of this report there are Certifications of our CEO and CFO. 
The  Certifications  are  required  in  accordance  with  Section  302  of  the  Sarbanes-Oxley  Act  of  2002  (the  Section  302 
Certifications). This Item of this report is the information concerning the Evaluation referred to in the Section 302 Certifications 
and this information should be read in conjunction with the Section 302 Certifications for a more complete understanding of 
the topics presented. 

Item 9B. OTHER INFORMATION 

None. 

54 

 
 
 
 
 
 
  
  
   
  
 
 
 
 
 
 
 
 
 
PART III 

Item 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE 

The  following  is  a  brief  description  of  the  principal  occupation  and  recent  business  experience  of  each  of  our 

executive officers and directors and their ages as of March 31, 2018: 

Name 

   Age 

  Position 

Grover T. Wickersham 
Trent D. Davis (1)(2)(3) 
Michael M. Fleming (1)(2)(3) 
Shelly A. Saunders (1) 
Jack Peterson 
Steven Shum 
Melissa Heim 

Chief Executive Officer, Chairman of the Board, 
Director 
  Director 
  Director 
  Director 
  Director 
  Chief Financial Officer 
  Executive Vice President Operations and Master 

68 
49 
68 
56 
53 
47 
33 

Distiller 

Allen Barteld 

51 

  President and Chief Executive Officer of MotherLode 

(1)  Member of the audit committee. 
(2)  Member of the compensation committee. 
(3)  Member of the nominating and corporate governance committee. 

Our board of directors currently consists of five members. All directors hold office until their successors have been 
elected and qualified or until their earlier death, resignation, disqualification, or removal. Board vacancies and newly created 
directorships resulting from any increase in the authorized number of directors may be filled by a majority vote of the directors 
then in office, even if less than a quorum, or by a sole remaining director. Our board may establish the authorized number of 
directors from time to time by resolution. 

Our executive officers are each appointed by the board and serve at the board’s discretion. 

There are no family relationships among our officers or directors. 

Executive Officers 

Grover Wickersham was appointed to our Board of Directors and as our Chairman in July 2016, and as our chief 
executive officer in November 2016. Mr. Wickersham currently serves on the boards of directors of S&W Seed Company, a 
NASDAQ-traded agricultural company; Verseon Corporation, a London AIM-listed pharmaceutical development company; 
Arbor  Vita  Corporation,  a  private  company  that  has  developed  a  test  for  cervical  cancer;  and  SenesTech,  Inc.,  a  private 
company  that  has  developed  proprietary  technology  for  managing  animal  pest  populations  through  fertility  control.  Mr. 
Wickersham has been a director and portfolio advisor of Glenbrook Capital Management, the general partner of a partnership 
that  invests  primarily  in  the  securities  of  public  companies,  from  1996  to  the  present.  For  more  than  five  years,  Mr. 
Wickersham  has  served  as  the  Chairman  of  the  board  of  trustees  of  Purisima  Fund,  a  mutual  fund  advised  by  Fisher 
Investments of Woodside, California, which fund has assets under management of approximately $375 million. Between 1976 
and  1981,  Mr.  Wickersham  served  as  a  staff  attorney,  and  then  as  a  branch  chief,  of  the  U.S.  Securities  and  Exchange 
Commission (the “SEC”). He holds a B.A. from the University of California at Berkeley, an M.B.A. from Harvard Business 
School and a J.D. from University of California, Hastings College of Law. We believe that Mr. Wickersham is qualified to 
serve as a member of our Board of Directors because of his experience and knowledge of corporate finance and legal matters, 
his  experience  and  knowledge  of  operational  matters  gained  as  a  past  and  present  director  of  other  public  and  private 
companies, and his knowledge of our company. 

55 

 
 
  
 
  
  
    
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
Steven Shum has served as our chief financial officer since October 2015. Prior to joining us, Mr. Shum served as 
an officer  and director of  XZERES Corp  from  October 2008 until April 2015,  a  publicly-traded global  renewable energy 
company, in various officer roles, including chief operating officer from September 2014 until April 2015, chief financial 
officer, principal accounting officer and secretary from April 2010 until September 2014 (under former name, Cascade Wind 
Corp) and chief executive officer and president from October 2008 to August 2010. Mr. Shum also serves as the managing 
principal of Core Fund Management, LP and the Fund Manager of Core Fund, LP. He was a founder of Revere Data LLC 
(now part of Factset Research Systems, Inc.) and served as its executive vice president for four years, heading up the product 
development efforts and contributing to operations, business development, and sales. He spent six years as an investment 
research analyst and portfolio manager of D.N.B. Capital Management, Inc. His previous employers include Red Chip Review 
and  Laughlin  Group  of  Companies.  He  earned  a  B.S.  in  Finance  and  a  B.S.  in  General  Management  from  Portland  State 
University in 1992. 

Melissa Heim has served as our master distiller since June 2012. In November 2016, she was appointed our Executive 
Vice  President  Operations.  We  believe  Ms.  Heim  was  one  of  the  first  female  master  distillers  and  blenders  west  of  the 
Mississippi River. Prior to joining our company, she apprenticed at and then served as head distiller at Rogue Distillery and 
Public House  in Portland’s Pearl District, holding the  latter  position from  2008 to 2010.  Also, Ms. Heim  co-founded  and 
served as president of the Clear Boots Society, an organization that supports women’s leadership in the spirits industry. Ms. 
Heim studied Liberal Arts with emphasis on English at the University of Oregon. 

Allen  Barteld  has  served  as  President  and  Chief  Executive  Officer  of MotherLode, our wholly-owned  subsidiary 
acquired in March 2017, since June 2014. Prior to forming MotherLode in 2013, Mr. Barteld served as CEO of LawWerx, a 
software  company,  from  2009  to  2012.  Mr.  Barteld  earned  a  Juris  Doctor  and  Masters  of  Business  Administration  from 
Willamette University in 1997. 

Significant Employee 

Jarrett Catalani, 48, has served as our Senior Vice President Sales since July 2017. Mr. Catalani brings 27 years of 
experience in the alcoholic beverage industry. Prior to joining us, from May 2016 to September 2016, Mr. Catalani served as 
Senior Vice President Sales for Fishbowl Spirits, a premium spirits company, owned by singer songwriter Kenny Chesney. 
From  October  2010  to  April  2016,  Mr.  Catalani  worked  at  ROUST  (Russian  Standard  Vodka),  in  various  officer  roles, 
including Western Divisional Vice President from October 2010 until November 2012, and Senior Vice President of Sales 
from November 2012 until April 2016. From 2003 to 2010, Mr. Catalani worked in various roles at DIAGEO, his last position 
being  Reserve  Brand  Director,  California.  Mr.  Catalani’s  other  employers  include  Pilsner  Urquell  USA,  Pete’s  Brewing 
Company, Jim Taylor Corporation and Wilhelmi Beverage. Mr. Catalani holds a B.S. in Business Management from Southern 
Illinois  University  –  Carbondale.  Mr.  Catalani  has  made  significant  contributions  to  our  business  and  we  expect  he  will 
continue to do so in the future. 

Non-Employee Directors 

Trent Davis was appointed to our Board of Directors in August 2016. Mr. Davis is currently President and COO of 
Whitestone  Investment  Network, Inc.,  which specializes  in providing  executive  advisory services  to small  entrepreneurial 
companies, as well as restructuring, recapitalizing, and making strategic investments in small to midsize companies. Mr. Davis 
is also currently Lead Director, Chairman of the Nominating and Governance and Special Investments Committees and is a 
Member  of  the  Audit  and  Compensation  Committees  of  Dataram  Corporation  (Nasdaq:  DRAM),  which  develops, 
manufactures, and markets memory products primarily used in enterprise servers and workstations worldwide. Previously, 
from December 2014 to July 2015, Mr. Davis was Chairman of the Board for Majesco Entertainment Company (Nasdaq: 
COOL), which is an innovative developer, marketer, publisher, and distributor of interactive entertainment for consumers 
around the world. From November 2013 until July 2014, Mr. Davis served as the President and a Director of Paulson Capital 
Corp. (Nasdaq: PLCC) until he successfully completed the reverse merger of Paulson with VBI Vaccines, (Nasdaq: VBIV). 
He went on to serve as a Member of its Board of Directors and Audit Committee until May 2016. Mr. Davis was also the 
Chief Executive Officer of Paulson Investment Company. Inc., a subsidiary of Paulson Capital Corp, from July 2005 until 
October 2014, where he supervised all operations and over 200 investment representatives overseeing $1.5 billion in client 
assets. Prior  to that, commencing in 1996, Mr. Davis served as Senior Vice President of Syndicate and National Sales of 
Paulson Investment Company, Inc. He has extensive experience in capital markets and brokerage operations, and is credited 
with  overseeing  the  syndication  of  approximately  $600  million  for  over  50  client  companies  in  both  public  and  private 
transactions. In 2003, Mr. Davis served as a Chairman of the Board of the National Investment Banking Association. Mr. 
Davis holds a B.S. in Business and Economics from Linfield College and an M.B.A. from the University of Portland and held 
the following FINRA Licenses: Series 7, 24, 63, 66, and 79. Mr. Davis is qualified to serve on the Board because of his deep 
knowledge of finance and public company issues, capital market, advisory and entrepreneurial experiences, and extensive 
expertise in operational and executive management. 

56 

 
 
 
 
 
 
 
Michael (Mick)  Fleming  was  appointed  to  our  Board of  Directors  in August 2016. Mr.  Fleming  is currently  an 
attorney with the law firm Ryan, Swanson & Cleveland, PLLC specializing in real estate, dispute resolution, securities and 
environmental matters. Mr. Fleming previously was an attorney with the law firm of Lane Powell PC from 2000 to 2013. Mr. 
Fleming is the Chairman of the Board of Directors of Jones Soda Co., a publicly traded premium beverage company. Mr. 
Fleming also serves on the Board of Directors of S&W Seed Co., a publicly traded agricultural products company, where he 
serves as, Lead Independent Director, Chairman of the Audit Committee, and as a member of the Compensation committee. 
Mr.  Fleming  has  served  on  the  Board  of  Directors  of  Big  Brothers  and  Big  Sisters  of  Puget  Sound  since  2002  and  was 
Chairman of the Board of Directors for 2008/2009. He has also been the President and owner of Kidcentre, Inc., a company 
in the business of providing child-care services in downtown Seattle, Washington, since 1988. Since 1985, he has also been 
the President and owner of Fleming Investment Co., an investment company. Mr. Fleming holds a Bachelor of Arts degree 
from University of Washington and a law degree from the University of California, Hastings College of the Law. We believe 
Mr. Fleming is qualified to serve on our Board of Directors because of his experience serving on public company boards, as 
president and owner of two businesses as well as his legal expertise in matters of business and securities law. 

Shelly A. Saunders was appointed to our Board of Directors in August 2017. Since March 2015, Ms. Saunders is a 
consultant for Resources Global Professionals, a consulting firm serving global corporations. From June 2013 to January 2015, 
Ms. Saunders served as Vice President Finance and Country CFO for Campari Canada, a wholly-owned subsidiary of Davide 
Campari-Milano. From July 2009 to May 2013, Ms. Saunders served as Vice President Finance for Campari America/SKYY 
Spirits,  a  wholly-owned  subsidiary  of  Davide  Campari-Milano.  Prior  to  joining  Campari  America,  Ms.  Saunders  was  a 
consultant for Resources Global Professionals, a Director Finance for Mervyns, and a Vice President Finance and Treasurer 
for Organic, Inc., among other positions. Ms. Saunders received a B.A. in Economics from Stanford University and an MBA 
from University of California, Berkeley. Because of her prior service as a finance professional for one of the largest global 
spirits companies and her extensive experience and knowledge of, and contacts within, the spirits industry, we believe Ms. 
Saunders  will  be  a  valuable  member  of  our  board  of  directors  and  is  well  qualified  to  serve  on  our  board  and  our  audit 
committee. 

Jack Peterson was appointed to our Board of Directors in August 2017. Since May 2007, Mr. Peterson has been the 
President of Sandstrom Partners, a brand development company that focuses on the creation and revitalization of thought 
leading brands such as Bulleit Bourbon, St-Germain, Stillhouse Whiskey, Miller Brewing, Pernod Ricard and Aviation Gin. 
In addition to Eastside, clients of the firm include Bacardi, Pernod Ricard, Brown Foreman and Diageo. From March 1996 to 
April  2007,  Mr.  Peterson  was  President  of  Borders,  Perrin,  Norrander,  a  full-service  advertising  agency  in  Portland,  OR. 
Previously, Mr. Peterson served as account director and account executive at several advertising agencies including Hal Riney 
&  Partners  in  San  Francisco.  Mr.  Peterson  holds  a  B.A.  from  the  University  of  Minnesota.  Because  of  his  professional 
experience in brand development and establishing brand equity, and his contacts within the spirits industry, we believe Mr. 
Peterson will be a valuable member of our board of directors. 

Involvement in Certain Legal Proceedings 

None of our directors or executive officers has, during the past ten years: 

● 

● 

● 

● 

● 

has  had  any  bankruptcy  petition  filed  by  or  against  any  business  of  which  he  was  a  general  partner  or 
executive officer, either at the time of the bankruptcy or within two years prior to that time; 
been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic 
violations and other minor offences); 
been subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any 
court  of  competent  jurisdiction,  permanently  or  temporarily  enjoining,  barring,  suspending  or  otherwise 
limiting his involvement in any type of business, securities, futures, commodities or banking activities; 
been found by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission 
or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities 
law, and the judgment has not been reversed, suspended, or vacated; 
been subject or a party to or any other event requiring disclosure under Item 401(f) of Regulation S-K. 

Family Relationships 

None. 

57 

 
 
 
 
  
  
   
  
  
  
 
 
 
 
 
Board Committees 

In  September  2016,  our  Board  of  Directors  established  the  following  standing  committees:  an  audit  committee,  a 
compensation  committee  and  a  nominating  and  corporate  governance  committee.  The  Board  of  Directors  determined  that 
establishing standing audit, compensation, and nominating and corporate governance committees is an important element of 
sound corporate governance. 

Audit Committee 

Our audit committee oversees the engagement of our independent public accountants, reviews our audited financial 
statements, meets with our independent public accountants to review internal controls and reviews our financial plans. Our 
audit committee currently consists of Michael M. Fleming, who is the chair of the committee, Trent D. Davis and Shelly A. 
Saunders.  Each  of  Messrs.  Davis  and  Fleming  and  Ms.  Saunders  has  been  determined  by  our  Board  of  Directors  to  be 
independent in accordance with NASDAQ and SEC standards. Our Board of Directors has also designated each of Mr. Fleming 
and Ms. Saunders as an “audit committee financial expert” as the term is defined under SEC regulations and has determined 
that each of Mr. Fleming and Ms. Saunders possesses the requisite “financial sophistication” under applicable NASDAQ rules. 
The 
at 
http://www.eastsidedistilling.com/s/ESDI-Audit-Committee-Charter-Adopted-101316.pdf.  Both  our  independent  registered 
accounting firm and internal financial personnel will regularly meet with our audit committee and have unrestricted access to 
the audit committee. Each member of the audit committee is able to read and understand fundamental financial statements, 
including our consolidated balance sheets, consolidated statements of operations and consolidated statements of cash flows. 
Further, no member of the audit committee has participated in the preparation of our consolidated financial statements, or those 
of any of our current subsidiaries, at any time during the past three years. 

charter  which 

our  website 

a  written 

committee 

available 

operates 

under 

audit 

on 

is 

Compensation Committee 

Our compensation committee reviews and recommends policies, practices and procedures relating to compensation 
for our directors, officers and other employees and advising and consulting with our officers regarding managerial personnel 
and development. Our compensation committee currently consists of Trent D. Davis, who is the chair of the committee and 
Michael M. Fleming, each of whom has been determined by our Board of Directors to be independent in accordance with 
NASDAQ standards. Each member of our compensation committee is also a non-employee director, as defined pursuant to 
Rule 16b-3 promulgated under the Exchange Act, and an outside director, as defined pursuant to Section 162(m) of the Internal 
Revenue Code of 1986, as amended. The compensation committee operates under a written charter which is available on the 
Company’s  website  at  http://www.eastsidedistilling.com/s/ESDI-Compensation-Committee-Charter-Adopted-101316.pdf. 
The  compensation  committee  has  not  yet  established  processes  and  procedures  for  the  consideration  and  determination  of 
executive and director compensation, except as set forth in the compensation committee charter. 

Nominating and Corporate Governance Committee 

Our nominating and corporate governance committee (“Nominating Committee”) evaluates the composition, size and 
governance of our Board of Directors and its committees, evaluating and recommending candidates for election to our Board 
of Directors, establishing a policy for considering stockholder nominees and reviewing our corporate governance principles 
and  providing  recommendations  to  the  Board  of  Directors.  Our  Nominating  Committee  currently  consists  of  Michael  M. 
Fleming, who is the chair of the committee, and Trent D. Davis, each of whom has been determined by our Board of Directors 
to be independent in accordance with NASDAQ standards. The Nominating Committee operates under a written charter which 
is available on the Company’s website at http://www.eastsidedistilling.com/s/ESDI-Nominating-and-Corporate-Governance-
Committee-Charter-Adopted-10.pdf. 

58 

 
 
 
 
 
 
 
 
 
 
Director Nomination Process 

The Nominating Committee identifies director nominees by first considering those current members of the Board of 
Directors who are willing to continue in service. Current members of the Board of Directors with skills and experience that are 
relevant to our business and who are willing to continue in service are considered for re-nomination, balancing the value of 
continuity of service by existing members of the Board of Directors with that of obtaining a new perspective. If any member 
of the Board of Directors does not wish to continue in service, if the Nominating Committee or the Board of Directors decides 
not to re-nominate a member for reelection, if the Nominating Committee or the Board of Directors decided to fill a director 
position that is currently vacant or if the Nominating Committee or the Board of Directors decides to recommend that the size 
of the Board of Directors be increased, the Nominating Committee identifies the desired skills and experience of a new nominee 
in light of the criteria described above. Current members of the Board of Directors and management are polled for suggestions 
as to individuals meeting the Board of Directors’ criteria. Research may also be performed to identify qualified individuals. 
Nominees for director are selected by a majority of the members of the Board of Directors, with any current directors who may 
be nominees themselves abstaining from any vote relating to their own nomination. All of our directors participated in the 
consideration of the director nominees for election at the Annual Meeting. Although the Nominating Committee and the Board 
of Directors do not have a formal diversity policy, the Board of Directors instructed the Nominating Committee to consider 
such factors as it deems appropriate to develop a Board and committees that are diverse in nature and comprised of experienced 
and  seasoned  advisors.  Factors  considered  by  the  Nominating  Committee  include  judgment,  knowledge,  skill,  diversity 
(including  factors  such  as  race,  gender  and  experience),  integrity,  experience  with  businesses  and  other  organizations  of 
comparable size, including experience in the spirits industry, business, finance, administration or public service, the relevance 
of a candidate’s experience to our needs and experience of other board members, familiarity with national and international 
business matters, experience with accounting rules and practices, the desire to balance the considerable benefit of continuity 
with the periodic injection of the fresh perspective provided by new members, and the extent to which a candidate would be a 
desirable addition to the Board of Directors and any committees of the Board of Directors. 

In addition, directors are expected to be able to exercise their best business judgment when acting on behalf of us and 
our stockholders, act ethically at all times and adhere to the applicable provisions of our code of business conduct and ethics. 
Other than consideration of the foregoing and applicable SEC and NASDAQ requirements, unless determined otherwise by the 
Nominating  Committee,  there  are  no  stated  minimum  criteria,  qualities  or  skills  for  director  nominees.  However,  the 
Nominating Committee may also consider such other factors as it may deem are in the best interests of us and our stockholders. 
In addition, at least one member of the Board of Directors serving on the audit committee should meet the criteria for an “audit 
committee financial expert” having the requisite “financial sophistication” under applicable NASDAQ and SEC rules, and a 
majority  of  the  members  of  the  Board  of  Directors  should  meet  the  definition  of  “independent  director”  under  applicable 
NASDAQ rules. 

The Nominating Committee and the Board of Directors may consider suggestions for persons to be nominated for 
director  that  are  submitted  by  stockholders.  The  Nominating  Committee  will  evaluate  stockholder  suggestions  for  director 
nominees in the same manner as it evaluates suggestions for director nominees made by management, then-current directors or 
other appropriate sources. Stockholders suggesting persons as director nominees should send information about a proposed 
nominee to our Secretary at our principal executive offices as referenced above at least 90 days before the anniversary of the 
prior year’s annual stockholder meeting. This information should be in writing and should include a signed statement by the 
proposed nominee that he or she is willing to serve as a director of Eastside Distilling, Inc., a description of the proposed 
nominee’s relationship to the stockholder and any information that the stockholder feels will fully inform the Board of Directors 
about the proposed nominee and his or her qualifications. The Board of Directors may request further information from the 
proposed nominee and the stockholder making the recommendation. In addition, a stockholder may nominate one or more 
persons for election as a director at our annual meeting of stockholders. Please see the section above titled “Deadlines for 
Receipt of Stockholder Proposals” for important information regarding stockholder proposals, including director nominations. 

General Stockholder Communications 

Stockholders  can  send  communications  to  the  Board  of  Directors by  sending  a  certified  or  registered  letter  to  the 
Chairman  of  the  Board,  care  of  the  Secretary,  at  our  main  business  address  set  forth  above.  Communications  that  are 
threatening, illegal, or similarly inappropriate, and advertisements, solicitations for periodical or other subscriptions, and other 
similar communications will generally not be forwarded to the Chairman. 

59 

 
 
 
 
 
 
 
 
Section 16(a) Beneficial Ownership Reporting Compliance 

Section 16(a) of the Exchange Act requires our officers and directors and persons who own more than ten percent of 
a registered class of our equity securities to file with the SEC reports of ownership on Form 3 and changes in ownership on 
Form 4 and Form 5. Officers, directors and greater-than-ten-percent stockholders are required by Commission regulations to 
furnish to us copies of all Section 16(a) forms they file. Based solely on our review of the copies of such forms received by us, 
or written representations from certain reporting persons, we believe that all Section 16(a) filing requirements applicable to our 
officers, directors, and greater-than-10% beneficial owners were met during the fiscal year ended December 31, 2017. 

Item 11. EXECUTIVE COMPENSATION 

The following table sets forth the compensation paid to our executive officers for services rendered during the fiscal 

years ended December 31, 2017, and 2016. 

Name and Position 
Grover T. Wickersham ...............................................................    
President, Chief Executive Officer, Director (From November 
2016) 

Summary Compensation Table 

Year 
2017 
2016 

Salary    
   $  20,769   
—   

$ 

   Bonus       Options   
   $ 50,000      $ 156,740 (1) 
$  31,500 (2) 

— 

All Other 
   Compensation   
188,350   
   $ 
—   

   Total ($)   
   $ 415,859   
$  31,500 

Steve Shum .................................................................................    
Chief Financial Officer, (Since October 1, 2015) 

Melissa Heim ..............................................................................    
Executive V.P. Operations and Master Distiller 

Allen Barteld ..............................................................................    
President and Chief Executive Officer of MotherLode 

2017 
2016 

2017 
2016 

2017 
2016 

   $ 135,000   
   $ 183,942 (5) 

   $ 63,461      $ 

5,095 (3) 
—      $  63,600 (6) 

   $ 
   $ 

59,390 (4) 
—   

   $ 262,946   
   $ 247,542   

   $  85,000   
   $  62,538   

   $ 34,297      $  30,915 (7) 
—      $  41,610 (9) 

   $ 
   $ 

57,906 (8) 
—   

   $ 208,118   
   $ 104,148   

   $  84,731   
—   
   $ 

   $

—      $ 285,250 (10) 
—      $ 

—   

   $ 
   $ 

—   
—   

      369,981   
—   
   $ 

Steven Earles ..............................................................................    
President, Chief Executive Officer, Director (From October 
31, 2014 to January 2017) 

2017 
2016 

   $ 

9,231   
$ 180,673 (11) 

$

—      $ 
— 

—   
—   

   $ 
$ 

—   
30,000 (12) 

   $ 

9,231   
$ 210,673 

Martin Kunkel ............................................................................    
Chief Marketing Officer, Secretary and Director (From 
January 13, 2015 to November 2016) 

2017 
2016 

   $ 

—   

$  70,000 (13) 

   $
$

—        
$ 
— 

—   
—   

   $ 
$ 

—   
— 

   $ 

—   
$  70,000 

(1)  Amounts reflect the aggregate grant date fair value of the 53,333 shares of common stock underlying the 
stock  options  on  two  separate  dates  of  grant  ($4.80  and  3.78  per  share)  without  regards  to  forfeitures, 
computed in accordance with ASC 718. This amount does not reflect the actual economic value realized by 
the named executive officer. The options issued vest monthly over a 3-year period. 

(2)  Amounts reflect the aggregate grant date fair value of the 11,667 shares of common stock underlying the 
stock options on the date of grant ($5.40 per share) without regards to forfeitures, computed in accordance 
with ASC 718. This amount does not reflect the actual economic value realized by the named executive 
officer. The options issued vest monthly over a 6-month period. 

(3)  Amounts reflect the aggregate grant date fair value of the 1,667 shares of common stock underlying the stock 
option on the date of grant ($4.50 per share) without regards to forfeitures, computed in accordance with 
ASC 718. This amount does not reflect the actual economic value realized by the named executive officer. 
The options issued vest quarterly over a 3-year period. 

(4)  Amounts reflect the aggregate grant date fair value of 13,000 restricted stock units on the dates of grant 

($6.00, $3.90, and $4.33 per share) without regards to forfeitures. 

(5)  $48,250 was converted into Preferred stock, which was subsequently converted to common stock. 
(6)  Amounts reflect the aggregate grant date fair value of the 20,000 shares of common stock underlying the 
stock option on the date of grant ($4.80 per share) without regards to forfeitures, computed in accordance 
with ASC 718. This amount does not reflect the actual economic value realized by the named executive 
officer. The options issued vest quarterly over a 3-year period. 

60 

 
 
 
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
     
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
 
     
   
     
        
   
     
   
     
   
  
     
  
  
 
     
   
     
        
   
     
   
     
   
  
     
  
  
 
     
   
     
        
   
     
   
     
   
     
  
  
  
 
     
   
     
        
   
     
   
     
   
     
  
  
  
    
  
  
  
  
  
  
 
     
   
     
        
   
     
   
     
   
  
  
  
    
  
     
  
 
  
  
  
  
  
  
(7)  Amounts reflect the aggregate grant date fair value of the 11,667 shares of common stock underlying the 
stock  options  on  two  separate  dates  of  grant  ($4.50  and  3.78  per  share)  without  regards  to  forfeitures, 
computed in accordance with ASC 718. This amount does not reflect the actual economic value realized by 
the named executive officer. The options issued vest monthly over a 3-year period. 

(8)  Amounts reflect the aggregate grant date fair value of 5,548 restricted stock units on the dates of grant ($3.78 

and $4.33 per share) without regards to forfeitures. 

(9)  Amounts reflect the aggregate grant date fair value of the 13,333 shares of common stock underlying the 
stock  options  on  two  separate  dates  of  grant  ($4.80  and  5.94  per  share)  without  regards  to  forfeitures, 
computed in accordance with ASC 718. This amount does not reflect the actual economic value realized by 
the named executive officer. The options issued vest monthly over a 3-year period. 

(10) Amounts reflect the aggregate grant date fair value of the 83,333 shares of common stock underlying the 
stock option on the date of grant ($4.80 per share) without regards to forfeitures, computed in accordance 
with ASC 718. This amount does not reflect the actual economic value realized by the named executive 
officer. The options issued vest quarterly over a 5-year period. 

(11) $65,481 was converted into Preferred stock, which was subsequently converted to common stock. 
(12) Amounts reflect the aggregate grant date fair value of 5,406 restricted stock units on the date of grant ($1.85 

per share) without regards to forfeitures 

(13) $16,000 was converted into Preferred stock, which was subsequently converted to common stock. 

All Other Compensation 

None 

Grants of Plan-Based Awards 

The following table sets forth information concerning the number of shares of common stock underlying restricted 

stock awards and stock options granted to the Named Executive Officers in the year ended December 31, 2017. 

Estimated 
Future 
Payouts 
Under 
Non- 
Equity 
Incentive 
Plan 
Awards    

Estimated 
Future 
Payouts 
Under 
Equity 
Incentive 
Plan 
Awards    

Exercise 
or Base 
Price of 
Option 
Awards 
($/Sh)    

Grant 
Date Fair 
Value of 
Stock and 
Option 
Awards (1) 

All Other 
Stock 
Awards:         
Number of 
Shares of 
Stock or 
Units (#)       
33,334 (3)    

All Other 
Option 
Awards:        
Number of 
Securities 
Underlying 
Options (#)   

—     

33,333 (2) $ 

4.80   $ 265,100 

—     

7,500 (3)    

20,000 (4) $ 

3.78   $

79,990 

—     

10,000 (3)    

—    $ 

4.33   $

43,000 

—     

—     

—     

—     

—     

—     

—        

1,667 (4) $ 

4.50   $

5,095 

5,000 (3)    

10,000 (4) $ 

3.78   $

44,720 

3,000 (3)    

—    $ 

4.33   $

12,990 

—        

1,667 (4) $ 

4.50   $

5,095 

2,500 (3)    

—    $ 

6.00   $

15,000 

2,500 (3)    

—    $ 

3.90   $

9,750 

—     

10,000 (3)    

—    $ 

4.33   $

43,000 

—     

—        

83,334 (5) $ 

4.50   $ 285,250 

Name 

Grant 
Date 

Approval 
Date 

Grover T. Wickersham .................................................     04/05/2017    04/05/2017     

Grover T. Wickersham .................................................     09/15/2017    09/15/2017     

Grover T. Wickersham .................................................     12/14/2017    12/14/2017     

Melissa Heim ................................................................     03/14/2017    03/14/2017     

Melissa Heim ................................................................     09/15/2017    09/15/2017     

Melissa Heim ................................................................     12/14/2017    12/14/2017     

Steve Shum ...................................................................     03/14/2017    03/14/2017     

Steve Shum ...................................................................     06/02/2017    06/02/2017     

Steve Shum ...................................................................     09/01/2017    09/01/2017     

Steve Shum ...................................................................     12/14/2017    12/14/2017     

Allen Barteld ................................................................     3/20/2017    3/20/2017     

—     

—     

—     

—     

—     

—     

—     

—     

—     

—     

—     

61 

  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
  
  
  
  
  
    
     
     
        
   
  
     
 
 
 
 
(1)  Represents the grant date fair value of each equity award calculated in accordance with FAS 123R 
(2)  Options vest quarterly over a 2-year period. 
(3)  RSUs vested immediately  
(4)  Options vest quarterly over a 3-year period. 
(5)  Options vest quarterly over a 5-year period. 

Outstanding Equity Awards at Fiscal Year-End 

The following table sets forth all outstanding equity awards made to each of the Named Executive Officers that are 

outstanding as of December 31, 2017. 

Option Awards (1) 

Stock Awards 

Name 
Grover T. Wickersham ............................     10/13/2016     

Grant 
Date 

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 
Exercisable        
35,000 (1)     

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 
Unexercisable      

Option 
Exercise 
Price ($)      

Option 
Expiration 
Date 

Number of 
Shares or 
Units 
of Stock That 
Have Not 
Vested (#)      

—      $ 

5.40      10/13/2026      

—       

Market Value 
of Shares or 
Units of Stock 
That Have 
Not Vested    
—  

Grover T. Wickersham ............................     04/05/2017     

12,500 (2)     

20,833      $ 

4.80      04/05/2027      

Grover T. Wickersham ............................     09/15/2017     

3,333 (3)     

16,667      $ 

3.78      09/15/2027      

Melissa Heim ...........................................     03/25/2015     

417 (3)     

—      $ 

105.00      03/25/2025      

Melissa Heim ...........................................     09/20/2016     

4,167 (3)     

5,833      $ 

4.80      09/20/2026      

Melissa Heim ...........................................     12/30/2016     

1,111 (3)     

2,222      $ 

5.94      12/30/2016      

Melissa Heim ...........................................     03/14/2017     

417 (3)     

1,250      $ 

4.50      03/14/2027      

Melissa Heim ...........................................     09/15/2017     

1,667 (3)     

8,333      $ 

3.78      09/15/2027      

Steven Shum ............................................      10/1/2015     

14,167 (4)     

—      $ 

27.00      10/1/2020       

Steven Shum ............................................      9/20/2016     

8,333 (3)     

11,667 (2)   $ 

4.80      10/1/2026       

Steven Shum ............................................     03/14/2017     

417 (3)     

1,250 (3)   $ 

4.50      03/14/2027      

Allen Barteld ...........................................     03/20/2017     

12,500 (5)     

70,833 (3)   $ 

4.80      03/20/2027      

—       

—       

—       

—       

—       

—       

—       

—       

—       

—       

—       

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

(1)  Options vest monthly over a 6-month period. 
(2)  Options vest quarterly over 2-year period 
(3)  Options vest quarterly over 3-year period 
(4)   Options vest over a 2-year period with 25% vesting in the first year following date of grant, with no options 
vesting during the first 6-months and 1/24th per month and 75% vesting in the second year following date 
of grant (3/48th/month). 

(5)  Options vest quarterly over 5-year period 

Option Exercises and Stock Vested 

None. 

Employment Agreements 

We  have  agreements  with  certain  of  our  named  executive  officers,  which  include  provisions  regarding  post-
termination compensation. We do not have a formal severance policy or plan applicable to our executive officers as a group. 
The  following  summaries  of  the  employment  agreements  are  qualified  in  their  entirety  by  reference  to  the  text  of  the 
employment agreements, as amended, which were filed as exhibits to the registration statement of which this prospectus is a 
part. 

62 

 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
  
  
  
    
        
        
     
  
  
  
    
  
  
 
  
  
  
  
  
 
 
 
 
 
Employment Agreement with Steve Shum 

On October 5, 2015, we entered into an employment agreement with Mr. Shum. The agreement has an initial term 
ending on October 5, 2018 and provides for an annual base salary during the term of the agreement of $195,000 per year. Mr. 
Shum is eligible to receive an annual bonus of at the discretion of the Board of Directors. In addition, Mr. Shum received an 
option to purchase 42,500 shares of our common stock. This option has a five-year term and vests as described above. 

The agreement also contains the following material provisions: (i) reimbursement for all reasonable travel and other 
out-of-pocket expenses incurred in connection with his employment; (ii) two weeks paid vacation leave; (iii) medical, dental 
and life insurance benefits; (iv) 36-month non-compete/non-solicitation terms; and (v) a severance payment equal to six months 
of base salary upon termination without cause (as defined in the agreement). 

Effective November 4, 2016, the Company entered into a First Amendment to Employment Agreement (the “Shum 
Amendment”) with Steven Shum, the Company’s Chief Financial Officer. Under the Shum Amendment, Mr. Shum’s base 
salary was decreased to $135,000 per annum. In addition, Mr. Shum is entitled to quarterly bonuses based on individual and 
Company  performance  at  the  discretion  of  the  Company’s  Board  of  Directors  as  well  as  quarterly  bonuses  based  on  the 
achievement by the Company of certain quarterly EBITDA targets. The Company agreed to pay Mr. Shum $4,250 for accrued 
and unpaid salary, which shall be paid on the earlier of a qualified equity financing by the Company or six months from the 
effective date of the Shum Amendment. The Company also agreed to indemnify Mr. Shum to the fullest extent allowed by the 
Articles, the Bylaws, and applicable law, and notwithstanding Section 7.14 of the Company’s Bylaws, to the extent permitted 
by applicable law, the rights granted pursuant to the Shum Amendment shall apply to acts and actions occurring since October 
31, 2014. 

Employment Agreement with Melissa Heim 

On February 27, 2015, we entered into an employment agreement with Melissa Heim to serve as Master Distiller. The 
agreement is for an initial term ending on February 27, 2020 and provided for an annual base salary during the term of the 
agreement of $40,000 per year, Ms. Heim is eligible to receive a bonus of at the discretion of the board of directors. In addition, 
Ms. Heim received an option to purchase 25,000 shares of our common stock. This option has a 5 year term and the securities 
issued thereunder will be vest over 2-years with 25% vesting in the first year and 75% vesting in the second year provided, 
however, that the options will not begin vesting until 6-months after the date of grant 

The agreement also contains the following material provisions: (i) reimbursement for all reasonable travel and other 
out-of-pocket expenses incurred in connection with his employment; (ii) two (2) weeks paid vacation leave; (iii) medical, dental 
and life insurance benefits and (iii) 36-month non-compete/non-solicitation terms. 

On November 8, 2016, the Board of Directors of the Company appointed Melissa Heim as the Company’s Executive 
Vice President of Operations and agreed to increase her base salary to $85,000 per year. Ms. Heim will continue to also serve 
as the Company’s Master Distiller. 

Employment Agreement with Allen Barteld 

In  connection  with  our  acquisition  of  MotherLode,  on  March  8,  2017,  we  entered  into  a  three-year  employment 
agreement with Mr. Barteld. Under the terms of Mr. Barteld’s employment agreement, Mr. Barteld will be employed as the 
President and Chief Executive Officer of MotherLode, and will continue to serve as its manager, for a three-year term. Mr. 
Barteld  will  initially  be  paid  an  annual  base  salary  of  $85,000,  subject  to  review  from  time  to  time  by  the  compensation 
committee. Upon the earlier of December 31, 2017 or the closing of a registered public offering of our common stock that 
results in net proceeds to us of at least $3,000,000, Mr. Barteld’s base salary will be increased to $120,000 per year, subject to 
review  from  time  to  time  by  the  compensation  committee.  Mr.  Barteld’s  employment  agreement  further  provides  that  Mr. 
Barteld  is  eligible  to  participate  in  our  annual  bonus  plan,  the  actual  payment  of  which  will  be  determined  based  upon  a 
combination  of  our  results  and  individual  performance  against  applicable  performance  goals  fixed  by  the  compensation 
committee. 

In addition to salary and bonuses as summarized above, Mr. Barteld’s employment agreement provides that Mr. Barteld 
is eligible to participate in employee benefits plans as we may institute from time to time at the discretion of the compensation 
committee. Initially, at the next meeting of the compensation committee, upon recommendation of management, he will be 
granted 83,334 options under the 2016 Plan, which options will vest quarterly over a five-year period, at an exercise price equal 
to the closing price of our common stock on the date of grant. 

63 

 
 
 
 
 
 
 
 
 
 
 
In  the  event  Mr.  Barteld’s  employment  is  terminated  “without  cause”  (as  defined  in  Mr.  Barteld’s  employment 
agreement) after his failure to take corrective action during any applicable cure period, or if he resigns for “good reason” (as 
defined in Mr. Barteld’s employment agreement), then he will receive, in addition to any compensation otherwise due to him, 
payment of his then base salary and continuation of his benefits for six months following the termination. Mr. Barteld may not 
resign for good reason without first providing us with written notice of the acts or omissions constituting the grounds for good 
reason within 90 days of the initial existence of such grounds, and a reasonable cure period of at least 30 days. If his employment 
is  terminated  voluntarily,  due  to  death  or  disability  or  is  terminated  for  “cause”  (as  defined  in  Mr.  Barteld’s  employment 
agreement), all vesting of equity grants and awards will immediately cease and only routine compensation provided in Mr. 
Barteld’s employment agreement will be due. 

Any  amounts  payable  under  Mr.  Barteld’s  employment  agreement  are  subject  to  any  policy  (whether  currently  in 
existence or later adopted) established by us providing for clawback or recovery of amounts that were paid to Mr. Barteld. We 
will make any determination for such clawback or recovery in our sole discretion and in accordance with any applicable law 
or regulation. 

Finally, Mr. Barteld is subject to confidentiality, non-compete and non-solicitation restrictions. 

Potential Payments upon Termination 

Under the terms of the employment agreements for Mr. Shum and Mr. Barteld, they are each entitled to a severance 
payment of six (6) month’s salary at the then-applicable base salary rate in the event that we terminate their employment without 
cause. 

The following table sets forth quantitative information with respect to potential payments to be made to Mr. Shum 
and  Mr.  Barteld  upon  termination  without  cause.  The  potential  payments  are  based  on  the  terms  of  Mr.  Shum’s  and  Mr. 
Barteld’s employment agreements discussed above. For a more detailed description of the employment agreements for Mr. 
Shum and Mr. Barteld, see the “Employment Agreements” section above. 

Name 
Steven Shum .........................................................................................    $ 
Allen Barteld .........................................................................................    $ 

Potential Payment 
upon Termination 
Without Cause (1)         
67,500 (2) 
42,500 (3) 

(1)  Employee entitled to six months’ severance at the then applicable base salary rate. 
(2)  Based on Mr. Shum’s current annual base salary of $135,000. 
(3)  Based on Mr. Barteld’s current annual base salary of $85,000. 

Compensation of Directors 

On October 13, 2016, the Company’s Board of Directors approved the grant of non-qualified stock options under the 
2016 Plan of 11,667 shares of common stock with an exercise price of $5.40 (each on a post-reverse split basis) to each of our 
non-employee directors as of that date, Messrs. Davis, Fleming, Hirson and Wickersham. During 2017, the Company’s Board 
of Directors approved the grant on non-qualified stock options under the 2016 Plan of 7,500 shares of common stock with an 
exercise price of $3.78 and $3.40 to each of our newly appointed directors, Messrs. Peterson and Saunders. On January 11, 
2018, all the current directors were granted an additional 7,500 non-qualified stock options under the 2016 Plan with an exercise 
price  of  $3.99.  All  directors  will  be  reimbursed  for  their  reasonable  out-of-pocket  expenses  incurred  in  connection  with 
attending board of director and any committee meetings, provided that we have the resources to pay these expenses. Currently, 
directors receive no other compensation for their services on our Board. 

Code of Ethics 

We have adopted a code of business conduct and ethics that applies to all of our employees, officers and directors. 
We will provide to any person without charge, upon request, a copy of our code of business conduct and ethics. Requests may 
be directed to our principal executive offices at 1001 SE Water Avenue, Suite 390, Portland, Oregon 97214. Also, a copy of 
our code of business conduct and ethics is available on our website. We will disclose, on our website, any amendment to, or a 
waiver from, a provision of our Code of Business Conduct and Ethics that applies to our principal executive officer, principal 
financial  officer,  principal  accounting  officer  or  controller, or  persons  performing  similar  functions  and  that  relates  to  any 
element of the Code of Business Conduct and Ethics enumerated in applicable rules of the SEC. 

64 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 
STOCKHOLDER MATTERS 

The following table sets forth information as of April 2, 2018 as to each person or group who is known to us to be the 
beneficial owner of more than 5% of our outstanding voting securities and as to the security and percentage ownership of each 
of our executive officers and directors and of all of our officers and directors as a group. As of April 2, 2018, we had 5,044,770 
shares of common stock outstanding. 

Beneficial ownership is determined under the rules of the Securities and Exchange Commission and generally includes 
voting  or  investment  power  over  securities.  Except  in  cases  where  community  property  laws  apply  or  as  indicated  in  the 
footnotes to this table, we believe that each stockholder identified in the table possesses sole voting and investment power over 
all shares of common stock shown as beneficially owned by the stockholder. 

Shares of common stock subject to options or warrants that are currently exercisable or exercisable within 60 days of 
the date of this Statement are considered outstanding and beneficially owned by the person holding the options for the purpose 
of computing  the percentage ownership of  that  person  but  are not treated  as outstanding for  the purpose  of  computing  the 
percentage ownership of any other person. 

Name And 
Address (1) 

   Number of 
   Common 

Shares 
   Beneficially    
Owned 

   Percentage 

Owned 

5% Stockholders: 
Glenbrook Capital (2) .............................................................       

715,844   

13.68 % 

Officers and Directors: 
Grover T. Wickersham (3) .....................................................       
Michael Fleming ...................................................................       
Trent Davis ...........................................................................       
Jack Peterson ........................................................................       
Shelly A. Saunders ................................................................       
Melissa Heim ........................................................................       
Allen Barteld .........................................................................       
Steven Shum .........................................................................       

666,006 (4)       
33,210 (5)       
25,543 (6)       
97,884 (7)       
3,125 (8)       
26,049 (9)       
103,334 (10)      
61,556 (11)       

All directors and officers as a group (8 persons) ..................       

1,016,707   

12.58 % 
0.66 % 
0.50 % 
1.92 % 
*   
0.52 % 
2.04 % 
1.21 % 

19.50 % 

(1)  Unless  otherwise  noted,  the  address  is  c/o  Eastside  Distilling,  Inc.,  1002  SE  Water  Avenue,  Suite  390., 

Portland, Oregon 97214. 

(2)  The  address  is  430  Cambridge  Avenue,  Suite  #100,  Palo  Alto,  CA  94306.  Glenbrook  Capital,  L.P. 
(“Glenbrook”)  is  a  Nevada  limited  partnership,  the  general  partner  of  which  is  Glenbrook  Capital 
Management, a Nevada corporation (“GCM”). Glenbrook is overseen by its executive officers and a board 
of  directors  consisting  of  four  directors.  Grover  T.  Wickersham,  the  corporation’s  Chairman  and  Chief 
Executive Officer, is the owner of GCM. However, he does not direct the voting or disposition of the shares 
owned by Glenbrook. GCM disclaims beneficial ownership of the securities owned by Glenbrook Limited 
Partnership except to the extent of its pecuniary interest in the limited partnership. 

(3)  The  shares  of  common  stock  include  (i)  97,114  shares  held  directly;  (ii)  178,531  shares  owned  by  the 
employee profit sharing plan of Mr. Wickersham’s company, for which he serves as trustee; (iii) 42,440 
shares owned by a charitable remainder trust, for which he serves as co-trustee and a beneficiary; and (iv) 
87,745 shares owned by his minor daughter’s irrevocable trust, for which he serves as trustee. 

(4)  Includes (i) 205,808 shares of common stock issuable upon exercise of currently-exercisable warrants and 
(ii) 41,667 shares of common stock issuable upon exercise of stock options exercisable on or before May 
30, 2018. 

(5)  Includes (i) 9,334 shares of common stock issuable upon exercise of currently-exercisable warrants and (ii) 

8,913 shares issuable upon exercise of stock options exercisable on or before May 30, 2018. 

(6)  Includes (i) 5,000 shares of common stock issuable upon exercise of currently-exercisable warrants and (ii) 

8,913 shares issuable upon exercise of stock options exercisable on or before May 30, 2018. 

65 

 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
  
     
  
     
   
     
   
     
  
     
   
     
   
     
   
     
   
  
     
   
     
   
     
 
  
  
  
  
  
  
(7)  Includes (i) 9,400 shares of common stock held directly or indirectly by Mr. Peterson and (ii) 33,334 shares 
of common stock owned by Sandstrom Partners, of which Mr. Peterson is the current CEO (i) 42,000 shares 
of common stock issuable upon exercise of currently-exercisable warrants held by Sandstrom Partners, and 
(ii) 3,125 shares of common stock issuable upon exercise of stock options exercisable on or before May 30, 
2018. 

(8)  Includes 3,125 shares issuable upon exercise of stock options exercisable on or before May 30, 2018. 
(9)  Includes 11,945 shares issuable upon exercise of stock options exercisable on or before May 30, 2018. 
(10) Includes 16,667 shares issuable upon exercise of stock options exercisable on or before May 30, 2018. 
(11) Includes 33,056 shares issuable upon exercise of stock options exercisable on or before May 30, 2018. 

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS 

The following is a description of transactions  since January 1, 2017 as to which the amount involved exceeds the 
lesser of $120,000 or one percent (1%) of the average of our total assets at year-end for the last two completed fiscal years and 
in which any related person has or will have a direct or indirect material interest, other than equity and other compensation, 
termination and other arrangements which are described above under the headings “Compensation of Directors” and “Executive 
Compensation.” As of the date of this Annual Report on Form 10-K, there are no proposed transactions as described in the 
foregoing sentence. 

On June 2, 2017, Mr. Wickersham purchased 15,189 units at $3.90 per unit, with each unit consisting of one share of 
common stock and one three-year common stock purchase warrant exercisable at $7.50 per share (subject to adjustment), for 
total proceeds of $59,237 in cash. 

On  August  10,  2017,  Mr.  Wickersham  and  his  affiliates  purchased  55,555  units  at  $4.50  per  unit,  with  each  unit 

consisting of one share of common stock and one Public Warrant, for total proceeds of approximately $250,000 in cash. 

On August 23, 2017, our Board appointed Jack Peterson to the Board to fill an existing vacancy on the Board effective 
immediately. Mr. Peterson is also the President of Sandstrom Partners. In late 2016, with the goal of increasing its brand value 
and  accelerating  sales,  the  Company  retained  Sandstrom  and  tasked  them  with  reviewing  the  Company’s  current  product 
portfolio,  as  well  as  its  new  ideas,  and  advising  it  with  respect  to  marketing,  creation  of  brand  awareness  and  product 
positioning, locally and nationally. The Company is using Sandstrom’s full range of brand development services, including 
research, strategy, brand identity, package design, environments, advertising as well as digital design and development. The 
Company paid $140,000 in cash, issued 33,334 shares of stock valued at $145,000 (at the time of issuance), and issued 42,000 
warrants with an exercise price of $3.50 valued at $43,596 (using a black-scholes value at the time of issuance) to Sandstrom 
Partners in 2017 for services rendered by Sandstrom under its agreement with the Company. We have also issued an additional 
10,025 shares valued at $40,000 (at the time of issuance) to Sandstrom in 2018. 

On December 29, 2017, the Grover T. Wickersham Employees’ Profit Sharing Plan (“PSP”) purchased from us a 
promissory note bearing interest at the rate of 8% per annum (a “Promissory Note”) for aggregate consideration of $464,750. 
Interest is paid monthly. The note is due on June 30, 2019 or in the event the Company completes a private or public offering 
of its equity or debt securities in which the gross amount raised in such financing is at least $2.0 million (a “Future Financing”), 
all amount due under this Note shall become due and payable within five (5) business days of the final closing of such Future 
Financing. In lieu of receiving the cash repayment of amounts due under this Note in connection with a Future Financing, at 
the  option  of  Payee,  the  principal  amount  due  and  payable  may  be  used  to  purchase  the  securities  offered  in  the  Future 
Financing. 

On December 29, 2017, the Grover T. and Jill Z. Wickersham 2000 Charitable Remainder Trust (the “Wickersham 
Trust”) purchased from us a promissory note bearing interest at the rate of 8% per annum (a “Promissory Note”) for aggregate 
consideration of $179,300. Interest is paid monthly. The note is due on June 30, 2019 or in the event the Company completes 
a private or public offering of its equity or debt securities in which the gross amount raised in such financing is at least $2.0 
million (a “Future Financing”), all amount due under this Note shall become due and payable within five (5) business days of 
the final closing of such Future Financing. In lieu of receiving the cash repayment of amounts due under this Note in connection 
with a Future Financing, at the option of Payee, the principal amount due and payable may be used to purchase the securities 
offered in the Future Financing. 

We believe that the foregoing transactions were in our best interests. Consistent with Section 78.140 of the Nevada 
Revised Statutes, it is our current policy that all transactions between us and our officers, directors and their affiliates will be 
entered into only if such transactions are approved by a majority of the disinterested directors, are approved by vote of the 
stockholders, or are fair to us as a corporation as of the time it is authorized, approved or ratified by the board. We will conduct 
an appropriate review of all related party transactions on an ongoing basis, and, where appropriate, we will utilize our audit 
committee for the review of potential conflicts of interest. 

66 

  
  
  
  
  
 
 
 
 
 
 
 
 
 
Director Independence 

Generally, under the listing requirements and rules of NASDAQ, independent directors must comprise a majority of 
a listed company’s board of directors. Our Board of Directors has undertaken a review of its composition, the composition of 
its  committees  and  the  independence  of  each  director.  Our  Board  of  Directors  has  determined  that  Trent  Davis,  Michael 
Fleming, and Shelly Saunders are independent within the meaning of NASDAQ listing standards. Accordingly, a majority of 
our directors is independent, as required under applicable NASDAQ rules. In making this determination, our Board of Directors 
considered the current and prior relationships that each non-employee director has with our company and all other facts and 
circumstances our board of directors deemed relevant in determining their independence, including the beneficial ownership 
of  our  capital  stock  by  each  non-employee  director.  In  making  this  determination,  the  Board  of  Directors  considered  all 
transactions set forth under “Certain Relationships and Related Transactions” above. 

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES. 

Audit Fees 

M&K billed us $9,000 in progress fees for our 2017 annual audit and $6,000 in fees for the review of our quarterly 
financial statements in 2017. BPM LLP billed us $24,000 in fees for our 2017 quarterly financial statements, $60,000 in fees 
for our 2016 annual audit and $37,800 in fees for the review of our quarterly financial statements in 2016. 

Audit Related Fees 

We paid fees to BPM LLP for assurance and related services of $26,400 and $0 related to other SEC filings in 2017 

and 2016, respectively. 

Tax Fees 

For the years ended each of December 31, 2017 and 2016, the aggregate fees billed for tax compliance, by BPM LLP 

and M&K were $0. 

Pre-Approval Policies and Procedures 

We have implemented pre-approval policies and procedures related to the provision of audit and non-audit services. 
Under these procedures, our audit committee pre-approves all services to be provided by M&K LLP and the estimated fees 
related to these services. 

All audit, audit related, and tax services were pre-approved by the audit committee, which concluded that the provision 
of such services by M&K LLP was compatible with the maintenance of that firm’s independence in the conduct of its auditing 
functions. Our pre-approval policies and procedures provide for the audit committee’s pre-approval of specifically described 
audit,  audit-related,  and  tax  services  on  an  annual  basis,  but  individual  engagements  anticipated  to  exceed  pre-established 
thresholds must be separately approved. The policies and procedures also require specific approval by the audit committee if 
total  fees  for  audit-related  and  tax  services  would  exceed  total  fees  for  audit  services  in  any  fiscal  year.  The  policies  and 
procedures authorize the audit committee to delegate to one or more of its members pre-approval authority with respect to 
permitted services. 

Item 15. EXHIBITS. 

(a) 

Exhibits 

Exhibit 
Number 
3.1  

EXHIBIT INDEX 

Description of Document 

   Amended and Restated Articles of Incorporation of the Registrant, as presently in effect, filed as Exhibit 3.1 
to  the  Registration  Statement  on  Form  S-1  filed  on  November  14,  2011  (File  No.  333-177918)  and 
incorporated by reference herein. 

3.2  

   Certificate of Designation – Series A Preferred Stock, filed as Exhibit 3.1 to the Registrant’s Current Report 

on Form 8-K dated March 9, 2016 and filed on March 11, 2016 and incorporated by reference herein. 

67 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
3.3 

3.4 

3.5 

3.6 

4.1 

4.2 

4.3 

4.4 

10.1+ 

10.2+ 

10.3+ 

10.4+ 

10.5+ 

   Amendment  to  Certificate  of  Designation  After  Issuance  of  Class  or  Series,  filed  as  Exhibit  3.1  to  the 
Registrant’s Current Report on Form 8-K dated June 1, 2016 and filed on June 9, 2016 and incorporated by 
reference herein. 

   Certificate of Change, filed as Exhibit 3.1 to the Registrant’s Current Report on Form 8-K dated October 6, 

2016 and filed on October 11, 2016 and incorporated by reference herein. 

   Certificate of Change, filed as Exhibit 3.1 to the Registrant’s Current Report on Form 8-K dated June 14, 

2017 and filed on June 15, 2017 and incorporated by reference herein. 

   Amended and Restated Bylaws of the Registrant, as presently in effect, filed as Exhibit 3.1 to the Registrant’s 
Current  Report  on  Form  8-K  dated  October  13,  2016  and  filed  on  October  19,  2016  and  incorporated  by 
reference herein. 

   Form of the Registrant’s common stock certificate, filed as Exhibit 4.1 to Amendment No. 2 to Registrant’s 
Registration Statement on Form S-1 (SEC File No. 333-215848) (the “2017 S-1 Registration Statement”) filed 
on July 7, 2017 and incorporated by reference herein. 

   Warrant Agreement between the Registrant and Pacific Stock Transfer Company dated August 10, 2017, filed 
as Exhibit 4.1 to the Registrant’s Current Report on Form 8-K filed on August 10, 2017 and incorporated by 
reference herein. 

   Form of Warrant to purchase common stock (included as Exhibit A to Exhibit 4.2), filed as Exhibit 4.2 to the 
Registrant’s Current Report on Form 8-K filed on August 10, 2016 and incorporated by reference herein.  
   Common Stock Purchase Warrant, filed as Exhibit 4.3 to the Registrant’s Current Report on Form 8-K filed 

on August 10, 2017 and incorporated by reference herein. 

   Eastside Distilling, Inc. 2016 Equity Incentive Plan and forms of agreement thereunder, filed as Exhibit 10.1 
to the Registrant’s Quarterly Report on Form 10-Q filed on November 14, 2016 and incorporated by reference 
herein. 

   Employment Agreement dated February 6, 2015 between Steven Earles and Eastside Distilling, Inc., filed as 
Exhibit 10.1 to the Registrant’s Current Report on Form 8-K dated February 6, 2015 and filed on February 
10, 2015 and incorporated by reference herein. 

   First  Amendment  to  Employment  Agreement  (Steven  Earles),  filed  as  Exhibit  10.2  to  the  Registrant’s 
Quarterly Report on Form 10-Q for the period ended June 30, 2015 filed on August 14, 2015 and incorporated 
by reference herein. 

   Second  Amendment  to  Employment  Agreement  dated  November  4,  2016  between  Steven  Earles  and  the 
Registrant, filed as Exhibit 10.1 to the Registrant’s Current Report on Form 8-K dated November 4, 2016 and 
filed on November 10, 2016 and incorporated by reference herein. 

   Employment Agreement dated October 5, 2015 between Steven Shum and the Registrant, filed as Exhibit 
10.1 to the Registrant’s Current Report on Form 8-K dated October 5, 2015 and filed on October 6, 2015 and 
incorporated by reference herein. 

10.6+ 

   First Amendment to Employment Agreement, filed as Exhibit 10.2 to the Registrant’s Current Report on Form 

10.7+ 

10.8 

10.9 

10.10 

10.11 

10.12 

8-K dated November 4, 2016 and filed on November 10, 2016 and incorporated by reference herein. 

   Employment Agreement dated February 27, 2015 between Melissa Heim and the Registrant, filed as Exhibit 
10.7 to the Registrant’s 2017 Registration Statement, filed on February 1, 2017 and incorporated by reference 
herein. 

   Lease Agreement dated July 17, 2014 between PJM Bldg. II LLC and Eastside Distilling LLC, filed as Exhibit 
10.3  to  the  Registration  Statement  on  Form  S-1  (File  No.  333-202033)  filed  on  February  11,  2015  and 
incorporated by reference herein. 

   Lease Agreement with Oregon City Building Limited Partnership, filed as Exhibit 10.8 to the Registration 
Statement  on  Form  S-1  (File  No.  333-202033)  filed  on  February  11,  2015  and  incorporated  by  reference 
herein. 

   Specialty Lease Agreement dated January 20, 2015 between RPR Washington Square LLC and the Registrant, 
filed as Exhibit 10.9 to the Registration Statement on Form S-1 (File No. 333-202033) filed on February 11, 
2015 and incorporated by reference herein. 

   License Agreement  dated October  10,  2014  between  Clackamas  Town Center  and  the  Registrant,  filed  as 
Exhibit 10.10 to the Registration Statement on Form S-1 (File No. 333-202033) filed on February 11, 2015 
and incorporated by reference herein. 

   Non-Exclusive Consulting Agreement with Rinvest Securities, Inc., filed as Exhibit 10.11 to the Registrant’s 
Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2014  and  filed  on  March  31,  2015  and 
incorporated by reference herein. 

10.13 

   Registration Rights Agreement, filed as Exhibit 10.2 to the Registrant’s Current Report on Form 8-K dated 

December 30, 2016 and filed on January 6, 2017 and incorporated by reference herein. 

68 

10.14 

10.15 

10.16 

10.17 

10.18 
10.19 
14 

23.1 
23.2 
31.1  
31.2 
32.1 

   Purchase and Assignment of Membership Interests, Assumption of Obligations, Agreement to be Bound by 
Limited Liability Company Agreement and Admission of Substituted Member among the Registrant, Allen 
Barteld and MotherLode, LLC, dated as of March 8, 2017, filed as Exhibit 10.1 to the Registrant’s Current 
Report on Form 8-K and filed on March 14, 2017 and incorporated by reference herein. 

   Employment Agreement between the Company and Allen Barteld dated as of March 1, 2017 and executed on 
March 8, 2017, filed as Exhibit 10.2 to the Registrant’s Current Report on Form 8-K dated March 8, 2017, 
filed on March 14, 2017 and incorporated by reference herein. 

   Employment Agreement between the Company and Jarrett Catalani dated as of July 1, 2017, filed as Exhibit 
10.16  to  Amendment  No.  3  to  the  Registrant’s  2017  Registration  Statement,  filed  on  July  20,  2017  and 
incorporated by reference herein. 

   Underwriting Agreement between the Registrant and Roth Capital Partners, as representative of the several 
underwriters, dated August 10, 2017, filed as Exhibit 1.1 to the Registrant’s Current Report on Form 8-K, 
filed on August 10, 2017 and incorporated by reference herein. 
   Redneck Riviera License Agreement dated October 20, 2017** 
   Form of Eastside Distilling, Inc. 8% Promissory Note dated December, 2017* 
   Code of Ethics, filed as Exhibit 14 to the Registration Statement on Form S-1 (File No. 333-202033), filed on 

February 11, 2015 and incorporated by reference herein. 

   Consent of BPM LLP, independent registered public accounting firm. 
   Consent of M&K CPAS, PLLC, independent registered public accounting firm. 
   Certification of Grover Wickersham pursuant to Rule 13a-14(a).* 
   Certification of Grover Wickersham pursuant to Rule 13a-14(a).* 
   Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C Section 1350, as 

adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.* 

101.INS* 
101.SCH* 
101.CAL* 
101.DEF* 
101.LAB* 
101.PRE* 

   XBRL Instance Document 
   XBRL Taxonomy Schema Linkbase Document 
   XBRL Taxonomy Calculation Linkbase Document 
   XBRL Taxonomy Definition Linkbase Document 
   XBRL Taxonomy Labels Linkbase Document 
   XBRL Taxonomy Presentation Linkbase Document 

* 
** 

+ 

Filed herewith. 
Filed  herewith;  confidential  status  has  been  requested  for  certain  portions  of  this  exhibit  pursuant  to  a 
Confidential  Treatment  Request  filed  April  2,  2017.  Such  provisions  have  been  separately  filed  with  the 
Commission. 
Indicates a management contract or compensatory plan. 

69 

  
 
 
 
 
 
In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant caused this amended 

report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

EASTSIDE DISTILLING, INC. 

By: 

By: 

/s/ Grover Wickersham 
Grover Wickersham 
Chief Executive Officer, Director 
(Principal Executive Officer) 

/s/ Steve Shum 
Steve Shum 
Chief Financial Officer 
(Principal Financial and Accounting Officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this amended report has been signed 

below by the following persons on behalf of the registrant and in the capacities indicated. 

Signatures 

  Title 

/s/ Grover Wickersham 
Grover Wickersham 

  Chief Executive Officer, 
  and Director 
  (Principal Executive Officer) 

  Date 

  April 2, 2018 

/s/ Steve Shum 
Steve Shum 

/s/ Mick Fleming 
Mick Fleming 

/s/ Trent Davis 
Trent Davis 

/s/ Shelly Saunders 
Shelly Saunders 

/s/ Jack Peterson 
Jack Peterson 

  Chief Financial Officer 
  (Principal Financial and Accounting 

  April 2, 2018 

Officer) 

  Director 

  Director 

  Director 

  Director 

  April 2, 2018 

  April 2, 2018 

  April 2, 2018 

  April 2, 2018 

70 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
    
    
    
  
    
  
    
    
    
  
    
    
    
    
  
    
    
    
    
  
    
    
    
    
  
    
    
    
    
 
 
 
LICENSE AGREEMENT 

This LICENSE AGREEMENT (this “Agreement”), dated as of this 20th day of October, 2017 (“Effective Date”), is 
entered  into  by  and  between  RICH  MARKS,  LLC,  a  Delaware  limited  liability  company  (“Licensor”),  and  EASTSIDE 
DISTILLING, INC., a corporation organized under the laws of the State of Nevada (“Licensee”). 

WHEREAS, Licensee desires to use the Authorized Trademark (as defined below) during the Term (as defined below) 
and within the Territory (as defined below) in order to produce, manufacture, distribute and promote the Authorized Products 
(as defined below); and 

WHEREAS, Licensor is willing to grant to Licensee a license to use the Authorized Trademark during the Term and 
within the Territory solely in order to produce, manufacture, distribute and promote the Authorized Products, subject to the 
terms and conditions contained herein. 

NOW,  THEREFORE,  in  consideration  of  the  mutual  promises,  covenants  and  conditions  contained  herein,  it  is 

hereby agreed as follows: 

1.  Definitions.  Capitalized  terms  used  herein  that  are  not  otherwise  defined  in  context  shall  have  the  following 

meaning: 

“Artist” or “JR” means country music singer-songwriter John Rich. 

“Authorized  Products”  means,  collectively,  the  Distilled  Spirits  Products,  the  Promotional  Materials  and  the 

Promotional Items (each as defined below). 

“Authorized Property” means, collectively, the Authorized Trademark and the Brand Intellectual Property (as defined 

below). 

hereof. 

“Authorized Trademark” means that trademark registration identified on Exhibit D attached hereto and made a part 

“Brand Intellectual Property” means any and all Authorized Trademark-related (i) product names, product packaging, 
slogans, designs, bottle designs, logos, trade dress, (ii) any and all copyrights and copyrightable works, (iii) any and all product 
formulas, recipes, formulations and blends (collectively, the “Product Formulations”), and (iv) all intellectual property rights 
and goodwill associated with (i) through (iii) above in any form throughout the world, including any registrations or applications 
relating  to  the  foregoing  and  any  extensions,  modifications,  renewals,  reissuance,  continuation  or  continuation  in  part, 
reexamination and improvements thereof. 

“Case” means a package containing [****] equivalent of alcoholic beverages. 

“Control Group” means those individuals and entities holding in the aggregate, as of the Effective Date, at least fifty 
percent (50%), directly or indirectly, of the aggregate issued and outstanding capital stock of Licensee on a fully diluted basis. 

“Contract Date” means January 1, 2018. 

“Contract Year” means each successive sequential period of twelve (12) months occurring during the Term, with the 

first of such period commencing on the Contract Date and expiring twelve (12) months thereafter. 

“Distilled Spirits Products” means distilled spirits products produced by Licensee, and those other alcoholic beverage 
products agreed to in a Product Extension Amendment (as defined below), as provided for below, bearing some form of the 
Authorized Trademark on the label of each such Authorized Product (as permitted herein), and consisting solely of distilled 
spirits intended for human consumption; provided, however, notwithstanding the foregoing, “Distilled Spirits Products” shall 
not mean and shall not be deemed to include, for any purpose hereunder, unless a Product Extension Amendment is agreed in 
advance and in writing with respect thereto in each instance: (i) wine (regardless of alcohol by content); (ii) any cider or malt 
beverage products (including, without limitation, beer, sake, hard lemonade, etc.); (iii) any beverage that has distilled spirits as 
a non-primary ingredient, including any cordial, aperitif or other similar distilled spirits beverage; (iv) any mixed or hybrid 
alcoholic beverages consisting of, based upon, flavored with, or derived from, any of the foregoing items (i) – (iii), however 
marketed or branded; or (Iv) any condiment, food or non-alcoholic beverage products intended or marketed for consumption 
in connection with the consumption of distilled spirits products, including, without limitation, mixers, mixes, juices and/or 
salts. Licensee currently intends to launch the following initial products within the first [****] of the Effective Date: [****]. 
For the avoidance of doubt, until such time as a Product Extension Agreement is fully executed by the parties hereto with 
respect to a particularly defined item of Distilled Spirits Products, Licensor and Artist shall be under no restriction whatsoever 
respecting entering into any transaction or arrangement regarding any item set forth in (i) – (iv) of this definition of Distilled 
Spirits Products. 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
“Distribution Channels” shall mean the distribution channel(s) set forth on Exhibit A attached hereto and made a part 

hereof. 

“Licensee Disposition” means the first to occur of any of the following events: 

(a) Licensee assigns this Agreement to a wholly or partially owned subsidiary (by operation of law, change of control 

or otherwise) without the prior written permission of Licensor, which shall not be unreasonably withheld; 

(b)  Licensee  sells,  assigns  or  otherwise  disposes,  whether  in  a  single  sale  or  series  of  related  transactions,  all  or 

substantially all of its assets; 

(c) the acquisition, directly or indirectly, in any transaction or any number of transactions, by an individual or Group 
(as defined by SEC rules), who is not an owner of at least five percent (5%) of the total voting power of Licensee as of the 
Effective Date, of at least fifty-one percent (51%) of the total voting power of Licensee; or 

(d) the consummation of any merger, consolidation or business combination or similar transaction involving Licensee 
in which Licensee is not the continuing or surviving corporation, without the prior written permission of Licensor, which shall 
not be unreasonably withheld. 

“Licensee Know-How” means any trade secrets, know-how, methods, processes, technical information, directions, 
instructions, protocols, procedures, techniques, raw material sources, concepts and ideas owned, as of the Effective Date, by 
Licensee and used for the manufacture, bottling and labeling of distilled spirits products; provided, however, that any of the 
foregoing shall only constitute “Licensee Know-How” to the extent not known to Licensor as of the Effective Date or not 
otherwise generally known in the distilled spirits industry. 

“Product Extension Amendment” means respecting each new possible, proposed distilled spirit alcoholic beverage 
product not constituting an Initial Product, a written amendment to this Agreement fully executed by the parties hereto that, at 
a minimum, contains the following: (a) business case for market need; (b) sales plans; (c) marketing spend allotment (including 
an increase in the Minimum JR Promotional Allowance therefor); and (d) proposed packaging, design and flavor profile. 

“Promotional Items” means merchandise, bearing one or more items of the Authorized Property, used for advertising 
and promotion solely the Distilled Spirits Products (e.g. hats, t-shirts, glassware and similar items). All Promotional Items will 
either be given away as free, promotional, premium items or sold solely in tasting rooms or online webstores wholly owned by 
Licensee provided the parties agree in writing upon a royalty to be paid to Licensor therefor prior to any such sales, unless 
otherwise agreed to by the parties hereto pursuant to a separate written license agreement. In the event Licensee engages any 
third party to create Promotional Items, Licensee shall enter into a work-for-hire (in a form approved by Licensor) assigning 
all rights to any Promotional Items to Licensee. 

“Promotional Materials” means print advertisements, online, television, radio spots and point of sale materials (at both 
on and off premise retail locations) including, without limitation, in connection with any personal appearances which Artist, in 
his  individual  capacity,  may  make,  and  with  respect  to  any  and  all  other  promotional  materials  relating  to  the  Authorized 
Products occurring during the Term. In the event Licensee engages any third party to create Promotional Materials, Licensee 
shall enter into a work-for-hire (in a form approved by Licensor) assigning all rights to any Promotional Materials to Licensee. 

“Territory” shall be the United States of America. 

2. License Grant. 

a.  License.  Subject  to  the  terms,  conditions  and  obligations  hereof  (including  the  exclusivity  provisions  set  forth 
below), Licensor hereby grants to Licensee, and Licensee hereby accepts, upon the terms and conditions set forth herein, during 
the Term (as defined below) and within the Territory, a non-transferable and non-sublicenseable license to use and exploit the 
Authorized Property solely in order to produce, manufacture, distribute, advertise and promote the Authorized Products (the 
“License”). 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
b. No Denigration. Neither Licensee nor any distributer, wholesaler or any other third party engaged by Licensee shall 
denigrate or permit or allow the denigration of the Authorized Property in connection with the performance of its obligations 
and rights under this Agreement, and Licensee shall take any other action not approved by Licensor as provided herein that is 
harmful or potentially harmful to or which disparages, ridicules or demeans the goodwill, honor and reputation of Licensor, 
Artist, or the Authorized Property. 

c. Price Point Consultation. To further protect the value and integrity of the Authorized Trademark and shield it against 
denigration resulting from inappropriate pricing of Authorized Products bearing the Authorized Trademark, Licensee agrees to 
meaningfully consult with Licensor respecting price points of each of the Distilled Spirits Products hereunder. 

d. Limitations. Licensee agrees, during the Term of this Agreement and thereafter, never to challenge or attack the 
rights of Licensor in and to the Authorized Trademark or the validity of the License being granted herein. Licensee agrees that 
it shall at no time during the Term or thereafter, use or authorize the use of any trademark, trade name or other designation 
identical with or confusingly or substantially similar to the Authorized Trademark. 

e. Benefit. Licensee agrees, during the Term of this Agreement and thereafter, that its use of the Authorized Trademark 
is  solely  and  entirely  governed  by  this  Agreement,  and  that  Licensee  shall  not  acquire  any  rights  whatsoever  in  or  to  the 
Authorized  Trademark  other  than  the  rights  expressly  provided  in  this Agreement.  Licensee  agrees and acknowledges  that 
following the expiration or earlier termination of this Agreement for any reason, Licensee shall not have any right to use for 
itself in any manner, or sublicense, the Authorized Trademark to any third party for any purpose, except as specifically provided 
for in this Agreement (e.g., during the Sell-Off Period provided in Section 12(b)). 

f. No Registration. Licensee agrees that it shall not (and shall insure that no sublicense shall) at anytime, anywhere in 
the  world,  apply  for  any  registration  of  any  element  of  the  Authorized  Trademark  or  any  copyright,  trademark  or  other 
designation which would adversely affect the ownership of the Authorized Trademark by Licensor or file any document with 
any governmental authority to take any action which would affect the ownership of the Authorized Trademark by Licensor. 

g. Cooperation. Licensee agrees to cooperate with Licensor in protecting the Authorized Trademark (at Licensor’s 
cost and expense) and, for that purpose, Licensee will supply to Licensor from time to time, and at no charge, such samples 
and information regarding sales of the Authorized Trademark sold or distributed by Licensee, as reasonably may be requested 
by Licensor. 

h. Sound Recordings/ Musical Compositions. Licensee acknowledges and agrees that no rights are granted herein to 
use either any sound recordings containing the performance of Artist or any musical compositions written in whole or in part 
by Artist). 

i.  Exclusion.  Notwithstanding  anything  contained  herein  to  the  contrary,  in  no  event  shall  the  License  granted 

hereunder be deemed to include or contain a reference to “Big & Rich” on or in connection with any Authorized Product. 

j. Exclusivity. 

i. Licensor. Subject to the terms and conditions of this Agreement, except with respect to the Permitted Activities 
(as  defined  below)  and  provided  License  is  not  in  breach  of  this  Agreement,  Licensor  and  Artist  covenant  that  within  the 
Territory and commencing upon the Effective Date and ending upon the expiration or earlier termination of this Agreement, 
Licensor shall not market or promote any Distilled Spirits Products under the Authorized Trademark, and Licensor shall not 
issue  a  license  or  authorize any  third party to  use  or  sell, except as  specifically  provided  in  this Agreement  and  otherwise 
without Licensee’s permission, any Distilled Spirits Product under the Authorized Trademark. Notwithstanding the foregoing, 
it is understood and agreed that (a) Artist may attend and perform at events (e.g., private events, festivals, tours, etc.) that are 
sponsored by one or more distilled spirits product brands (and/or their owners and/or distributors), including appearing in public 
and being photographed at such sponsored public events, (b) Artist may appear in music videos and/or perform on records 
produced by other recording artists in a “featured” capacity, which videos and/or records may include references to and/or 
depictions of  any  distilled  spirits product brands  as Artist has no  control  over  the  content  of  such  videos  or records in his 
capacity as a “featured” Artist, (c) Artist may own and endorse, in any capacity, directly or indirectly, any entertainment venue, 
restaurant, bar, spa, hotel,  beach  club, grill,  nightclub,  and/or  casino  business  anywhere  where  all distilled  spirits  products 
receive comparatively similar prominence, (d) Artist may produce and/or co-write compositions of or with other third party 
recording artists which productions or musical compositions may include reference to other distilled spirits products brands; 
(e) Artist shall not be precluded from making de-minimis investments in publicly traded competitors of Licensee; and (f) Artist, 
in his capacity as a Member of “Big & Rich”, may be sponsored or endorsed by any distilled spirits brand without limitation 
including respecting tours, album releases, etc. ((a) – (f), collectively, the “Permitted Activities”). Licensee and Artist shall be 
free to engage in whatever business enterprise they desire respecting any of the foregoing. 

3 

 
 
 
 
 
 
 
 
 
 
ii. Licensee. Licensee agrees that it shall not launch, market or promote any other distilled spirits products bearing 
the name, likeness or image of any another male country music artist during the Term of this Agreement, either directly or 
indirectly, without the prior express written consent of Licensor. 

k. Warrant. The effectiveness of this Agreement (including, without limitation, the grant of the License contained 
herein) shall be contingent upon Licensee’s delivery of the following warrants (in a form acceptable to Licensor): (a) to Artist 
or his designee, a warrant for 25,000 shares of Licensee’s common stock; and (b) to T.J. McDaniel or his designee, a warrant 
for 5,000 shares of Licensee’s common stock (collectively, the “Warrants”). 

3. Term. Unless terminated pursuant to the terms and conditions hereof, the initial period of this Agreement shall 
commence as of the Effective Date and shall continue for an initial period of ten (10) years therefrom (the “Initial Period”). 
Upon the conclusion of the Initial Period, this Agreement shall automatically renew for one additional ten (10) year period (the 
“Automatic Renewal Period”). Thereafter (and only in the event that the Automatic Renewal Period has occurred, for avoidance 
of doubt), Licensee shall have the right to renew this Agreement upon written notice given to Licensor no later than ninety (90) 
days prior to the expiration of the Automatic Renewal Period for on-going additional periods of ten (10) years each (each, a 
“Renewal Period,” and together with the Initial Period and the Automatic Renewal Period, collectively, the “Term”); provided, 
however,  notwithstanding  the  foregoing,  any  and  all  such  renewals  (including,  without  limitation,  the  Automatic  Renewal 
Period) shall be subject to, as of the commencement of each Renewal Period, all of the following: (i) Licensee not then being 
in breach of this Agreement and (ii) the Annual Case Objective and the Minimum JR Promotional Allowance having been 
timely paid in full in each instance. 

4. Royalty Upon Licensee Disposition. 

a. [****]. Upon and from and after a Licensee Disposition, in consideration of the License granted herein, Licensee 
shall, without offset or deduction of any kind or nature and in accordance with the terms and conditions hereof, pay to Licensor, 
per bottle of Distilled Spirit Product produced for commercialization hereunder, an amount equal to the “[****]” (in accordance 
with the amounts and escalating price points) set forth on Exhibit E attached hereto and hereby incorporated herein by this 
reference. For the avoidance of doubt, in the event of a Licensee Disposition, Licensee shall not owe Licensor a [****] for any 
Distilled Spirit Product invoiced for sale before such Licensee Disposition. Upon and from and after a Licensee Disposition, 
Licensor in its sole discretion, may terminate the Term immediately upon written notice to Licensee in the event that Licensee 
fails to meet any Annual Case Objective (as defined below). If Licensor sends Licensee notice of its intent to so terminate the 
Agreement, Licensee shall have an opportunity to cure by, within thirty (30) days of receipt of Licensor’s notice of such intent 
to terminate, paying, in full and in immediately available sums, to Licensor the difference between the [****] that would have 
been paid if Licensee had met the Annual Case Objective (assuming all such items were sold by Licensee during the applicable 
period) in the relevant Contract Year and the actual [****] paid to Licensor during the relevant Contract Year. 

b. Accounting and Payment. Upon and from and after a Licensee Disposition, the [****] shall be paid to Licensor on 
a quarterly basis in arrears, within thirty (45) days after the end of each calendar quarter during the Term. The [****] shall be 
accompanied  by  a  detailed  accounting  statement  and  back-up  production  documentation  showing  the  number  of  Products 
produced and the precise manner in which the [****] was calculated during such calendar quarter. 

c. Books and Records. Licensee and any successor or assignee including without limitation, in respect of a Licensee 
Disposition, shall maintain invoices and books of account for the production, sale, advertising and promotion of the Authorized 
Products throughout the Term and for a period of at least three (3) years thereafter. Such books of account shall be complete 
and accurate and in accordance with generally-accepted accounting practices. Licensor or its designee shall have the right to 
enter Licensee’s premises, inspect and photocopy all books and records of Licensee relating to the production, sale, advertising 
and promotion of the Authorized Products within five (5) business days after notice to Licensee during the Term and for three 
(3) years after the termination or expiration of the Agreement. In the event that underpayments are discovered, Licensee shall 
immediately render payment thereof. If the underpayments are more than five percent (5%), then Licensee shall also reimburse 
Licensor for the costs of the audit. Licensee shall pay interest at the average prime rate regarding any underpayment from the 
time period commencing when the payment should have been made until the date of payment. 

5. Annual Case Objective. 

a. Annual Case Objective. 

i. Annual Case Objective. Notwithstanding Section 3 above or anything else contained herein to the contrary, the 
parties  hereby  set  a  requirement  to  produce,  per  Contract  Year,  and  measured  beginning  on  the  first  Authorized  Product 
shipping date, and every anniversary thereafter, Cases of Authorized Product equal to or exceeding the Annual Case Objective 
set forth in Section 5(a)(ii) below (each, an “Annual Case Objective”). 

4 

 
 
 
 
 
 
 
 
 
 
ii. Informational Requirement and Termination Right. In addition to the other informational requirements set forth 
herein, Licensee shall provide to Licensor a production report for Case production and sales occurring in each Contract Year 
within forty-five (45) days following the applicable Contract Year (the “Annual Production Report”). The Annual Production 
Report shall be sent in accordance with Section 16, below. Notwithstanding anything contained herein to the contrary, in the 
event that Licensee fails to produce at least as many of the total Authorized Products in a year than as provided below in an 
Annual Case Objective, Licensor in its sole discretion, may terminate the Term immediately upon written notice to Licensee 
within sixty (60) days from Licensor’s receipt of the applicable Annual Production Report. 

Annual Case Objectives: 

(a) [****] 

b. Promotional Expenditures. Licensee shall provide to Licensor a report for promotional expenditures (“Promotional 
Expenditures”) occurring in each Contract Year of the Term within forty-five (45) days following the applicable Contract Year 
(the “Promotional Expenditure Report”). The Promotional Expenditure Report shall be sent in accordance with Section 16, 
below. 

6. Ownership; Goodwill; Authorized Trademark-Related Whiskey Recipes. 

a.  Ownership;  Goodwill.  Licensee  agrees  that  it  shall  not  contest,  deny  or  dispute  the  validity  of  the  Authorized 
Property, Brand Intellectual Property, or the title of Licensor therein; and shall not in any way, either directly or indirectly, 
encourage or assist others in doing so or take any action of any kind inconsistent with the ownership and/or control of all such 
intellectual property rights by Licensor. Nothing in this Agreement shall confer upon Licensee a proprietary interest of any 
kind in and to the Authorized Property or the Brand Intellectual Property other than the right to use the Authorized Property 
strictly in accordance with this Agreement. As between the parties hereto, all goodwill and any rights arising from Licensee’s 
use of the Authorized Property hereunder shall inure solely to the benefit of Licensor. 

b. Distilled Spirits Products Formulas. Notwithstanding anything contained herein to the contrary and not in limitation 
of  any  other  rights  or  remedies  available  to  Licensor  hereunder,  at  law  or  equity,  in  the  event  that  production  and  sale  of 
Authorized Products does not meet any Annual Case Objective described in Section 5(a) above, Licensee shall immediately 
deliver  to  Licensor  all  cards  for  all  Product  Formulations  for  all  Distilled  Spirits  Products  produced  or  then  in  production 
hereunder. 

7. [Intentionally Left Blank.] 

8. Quality, Notices, Approvals and Samples. 

a. Licensor’s Right of Approval. Licensee acknowledges that the loyalty of Artist’s fans and customers is an asset of 
tremendous value to Artist and Licensor. Licensee agrees that all Authorized Products shall be of a quality that is at least as 
high as the quality typical of similarly priced alcoholic beverage products in the same product class (i.e., a $[****] authorized 
whiskey  product  will  be  of  a  similar  quality  as  a  competing  $[****]  whiskey  product).  Licensee  shall  maintain  the  high 
professional  standard  currently  associated  with  the  Authorized  Property  and  do  nothing  to  bring  ridicule  or  scorn  on  the 
Authorized Property or on the Authorized Products. As an essential element and as a material inducement for Licensor’s grant 
of the License granted to Licensee herein, Licensee covenants and agrees that the Authorized Products must at all times meet 
or exceed such standards, as determined by Licensor. 

b.  Submission  of  Proposed  Uses  for  Approval.  Licensee  shall  submit  to  Licensor  for  approval  samples  of  each 
Authorized Product prior to the manufacture or dissemination thereof. Each Authorized Product shall be submitted with its 
proposed  labeling  and/or  packaging,  if  possible,  but  no  Authorized  Product  shall  be  deemed  approved  unless  and  until  its 
labeling and packaging are also approved, if they are submitted separately. 

c. Licensor’s Approval of Authorized Products. Licensor shall use its commercially reasonable efforts to send a written 
notice of approval or disapproval of each submission as outlined in Section 8.b. promptly following Licensor’s receipt of the 
submitted item. Notwithstanding anything to the contrary in this Agreement, failure of Licensee to receive written approval of 
any such submitted item, within fifteen (15) days shall constitute disapproval of the Authorized Product. For the avoidance of 
doubt,  Licensee  shall not have  the  right  to use  the  Authorized Product or  any  element  thereof unless the  particular use by 
Licensee has been approved by Licensor as provided in this Section 8.c. Licensor acknowledges that time is of the essence and 
that  these  submissions  are  integral  to  Licensee’s  performing  under  this  Agreement  and  Licensor  shall  not  unreasonably 
withhold or delay approval of, any submission of an Authorized Product reasonably requested by Licensee. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
d. Conformity of Authorized Products to Approved Samples. All Authorized Products hereunder shall conform in all 
respects, including style, appearance, materials, contents, workmanship and overall quality, to the samples that Licensor has 
approved in writing. 

e. Withdrawal of Approval. If any Authorized Product fails to conform to the approved sample, then, within seven (7) 
calendar days after Licensee’s receipt of written notice to that effect from Licensor, Licensor shall have the right to withdraw 
its approval of the Authorized Product(s) by delivery of a further written notice if the failure identified in the initial notice has 
not been cured within a further ten (10) calendar days. Licensee shall then, upon receipt of such further notice, cease use of the 
particular Authorized Product(s) identified in the notice. 

f.  Samples.  Upon  Licensor’s  request,  Licensee  will  furnish  to  Licensor,  without  charge,  a  reasonable  number  of 
samples of each type of Authorized Product, with its usual packaging and labeling, if applicable, to permit Licensor to confirm 
that Licensor’s standards are being observed. Licensor or its representatives shall also have the right to visit the plant(s) where 
the Authorized Products are made at any time during normal business hours for purposes of quality inspection. 

g.  Approval  Not  a  Warranty.  Licensor’s  approval  of  an  Authorized  Product  does  not  mean  that  Licensor  has 
determined that the item conforms to applicable laws, that the item is safe or fit for its intended purpose or that the item does 
not  infringe  the  intellectual  property  or  contractual  rights  of  others.  Licensor  may  also  revoke  an  approval  if  the  item 
subsequently  proves  to  be  unsafe,  to  be  deficient  in  quality,  to  violate  any  law  or  to  violate  the  rights  of  others  that  are 
subsequently learned to have existed at the time approval was granted. 

h.  Distributors,  Manufacturers  and  Recalls.  All  Authorized  Products  will  be  manufactured,  offered  for  sale,  sold, 
labeled,  packaged  and  distributed,  and  advertised,  promoted,  publicized  and  otherwise  exploited,  in  accordance  with  all 
applicable laws and regulations. To further safeguard the integrity and value of Licensor’s Authorized Trademark, Licensee 
will monitor the performance of its distributors and manufacturers to assure compliance with these laws and regulations in 
accordance with the laws of the United States and of all other countries, as applicable. Licensee will terminate any manufacturer 
and/or distributor which fails to comply therewith. If any Authorized Product poses a danger or health threat, Licensee shall 
immediately notify the appropriate governmental agency and commence any appropriate or necessary product recall, to be paid 
for solely by Licensee. In addition, Licensee shall defend, indemnify and hold harmless Licensor and Artist, from and against 
any action solely brought against Licensor and/or Artist based upon or seeking such product recall. 

9. Required Markings. Licensee will display on all Authorized Products any and all legends, markings or notices 
that are required by law or that Licensor may reasonably request from time to time. Notwithstanding the foregoing, Licensee 
shall not make any reference to the trademarks comprising the Authorized Trademark without including the ® or ™ symbol, 
as appropriate. Licensee may only eliminate any or all legends, markings, notices or references with the express prior written 
approval of Licensor in each instance. Upon receipt of written notice from Licensor, Licensee shall have thirty (30) days to 
cure any omissions of such legends, markings or notices. 

10.  Personal  Services.  The  parties  acknowledge  that  certain  reasonable  personal  services  may  be  requested  of 
Licensor, its principals, officers or affiliates, including Artist (each, a “Licensor Principal”). Artist agrees to use commercially 
reasonable efforts to attend critical distributor meetings and/or participate in bus routing during non-“Big & Rich” touring times 
or during the Artist’s so-called “off season”; provided, however, in the event of any of the foregoing or in the event that Licensee 
requests that Artist travel for any other meeting or other specific purpose related to this Agreement, and such request is approved 
in writing by Artist, on a case-by-case basis, in each instance (to be given or withheld in his sole discretion and subject in all 
instances  to  Artist’s  prior  professional  commitments  (including,  without  limitation,  touring,  performing,  recording  and 
composing)), Licensee agrees to pay for such Licensor Principal’s travel and lodging all on a first class basis (which shall be 
subject to pre-approval by Licensee in each instance). Subject to the limitations of this section, Artist agrees to use commercially 
reasonable  efforts  to  attend  mutually  agreed  upon  in  writing  in  each  instance  media  and  customer  events,  and  visit  with 
distributors,  chain  stores,  and  selected  liquor  stores  and  bars  for  promotional  events.  Additionally,  the  parties  shall  use 
commercially  reasonable  efforts  to  conduct  meetings  or  distributor  parties  at  the  location  commonly  referred  to  as  “Mt. 
Richmond.” 

In addition to the [****], Licensee shall provide to Licensor, without off-set or deduction of any kind of nature, those 
amounts set forth on Exhibit B under the designation “Minimum JR Promotional Allowance” (for purposes of Artist using 
same solely to promote the Distilled Spirits Products hereunder): 

6 

 
 
 
 
 
 
 
 
 
11. Termination; Cure of Breach. 

a. In addition to all other remedies available at law or in equity, Licensor may terminate this Agreement and all rights 
granted to Licensee hereunder upon thirty (30) days’ written notice: (a) should Licensee fail to cure any material breach of this 
Agreement within thirty (30) days’ written notice from Licensor of such breach; (b) if Licensee is dissolved; or (c) if Licensee 
files a petition in bankruptcy or is adjudicated as bankrupt or insolvent, makes a general assignment for the benefit of creditors, 
discontinues its business or if a receiver, trustee or custodian is appointed for Licensee, which receiver, trustee or custodian is 
not discharged within thirty (30) days of appointment. 

b. Termination by Licensor. In addition to the other termination rights contained herein, Licensor may terminate this 
Agreement without prejudice to any rights it may have, whether at law or at equity, upon the occurrence of any one or more of 
the following events (each, a “Default”): 

i. Licensee breaches Sections 2(a), 2(j)(ii), 8 or 19 and has not cured the breach within thirty (30) days after receipt 

of written notice from Licensor of such breach; 

ii. Licensee fails to maintain in full force and effect, the insurance referred to herein below and such failure is not 

cured within thirty (30) days after receipt of written notice from Licensor of such failure; 

iii. Licensee fails to make any payments due hereunder on the date due two or more times in any one calendar 

year and such failure is not cured within thirty (30) days after receipt of written notice from Licensor of such failure; 

iv. Licensee fails to promptly, fully and timely deliver any of the accounting statements required herein, or fails 
to give access to the books and records pursuant to the provisions hereof and such failure is not cured within thirty (30) days 
after receipt of written notice from Licensor of such failure; 

v. immediately upon written notice, if any governmental agency or other administrative body, office or official 
vested  with  appropriate  authority  obtains  or  issues  a  final,  non-appealable  judgment  or  ruling  which  determines  that  the 
Authorized  Products  are  harmful  or  defective  in  any  material  way,  manner  or  form,  or  are  being  manufactured,  sold  or 
distributed in contravention of applicable laws or regulations, or in a manner likely to cause harm; 

vi. immediately upon written notice, if Licensee does any act or conducts itself in any manner that, in Licensor’s 
reasonable  opinion,  is  offensive  to  standards  of  decency  of  the  predominance  of  the  applicable  public,  morality  or  social 
propriety resulting in public scandal or ridicule, or is disparaging to Licensor, Artist, the Authorized Trademark or Licensor’s 
or Artist’s products or services including, without limitation, the Authorized Products; 

vii. immediately upon written notice, if Licensee or any parent entity of Licensee is unable to pay its respective 
debts as they become due or Licensee or any parent entity of Licensee defaults on any indebtedness and does not cure such 
default within thirty (30) days of Licensor’s written notice of same; or 

viii. immediately upon written notice, if Licensee pledges, encumbers, grants a security interest in, or permits any 
lien (whether arising by operation of law or otherwise) to exist with respect to all or any part of the Authorized Trademark or 
this Agreement (or any revenue stream attributable to any of the foregoing) in connection with, or as a part of, any obligation 
(contractual  or  otherwise),  or  as  collateral  or  security  for,  any  liability  or  indebtedness  (public  or  private),  in  any  case  of 
Licensee, any affiliate or related party of Licensee or any other person. 

c. Termination by Licensee. Licensee shall have the right to terminate this Agreement during the Initial Period in the 
event Licensee determines that, in its reasonable business judgment, the business relationship created hereby is not a viable 
business upon six (6) months prior written notice (the “Special Termination Notice”) to Licensor (the “Six Month Termination 
Window”). For avoidance of doubt, all amounts, including without limitation, the Minimum JR Promotional Allowance, shall 
continue to be due and owing during such Six Month Termination Window. 

d. Termination by Licensor. In addition to the other termination rights contained herein, Licensor shall have the right 
to terminate this Agreement upon Licensor’s receipt of a Rejected Offer (as defined below) or upon the consummation of an 
IP Sale (as defined below), after payment in full by Licensor of any then due Sales Bonus to Licensee. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
12. Effect of Expiration/Termination. 

a.  Post-Term  Rights.  Upon  the  effective  date  of  any  termination  (except  as  set  forth  in  Section  12.b.,  below)  or 
expiration of this Agreement, Licensee will immediately discontinue all use of the Authorized Property and Brand Intellectual 
Property, whether in connection with the sale, distribution, advertisement or manufacture of Authorized Products or otherwise, 
and will promptly turn over, at no charge, all Product Formulation Cards, materials, items, equipment, bottle, design materials 
and the like used to make or reproduce the Authorized Property and Brand Intellectual Property to Licensor, and all items 
affixed with the Authorized Property and Brand Intellectual Property to Licensor whether signage, labels, posters, bags, boxes, 
tags or otherwise, and, hereby assigns to Licensor, at no cost to Licensor all such rights. 

b. Sell-Off Period. Following the termination or expiration of this Agreement, Licensor shall, at its option, be entitled 
to designate a person duly licensed to receive distilled spirits from Licensee to purchase from Licensee all existing Authorized 
Products within thirty (30) business days after receipt of such inventory following Licensee’s termination at Licensee’s hard 
cost; provided, however, if this Agreement was terminated by Licensor due to Licensee’s breach hereof in accordance herewith, 
then  Licensee  shall  deliver  the  foregoing  items  at  no  charge  to  Licensor’s  duly-licensed  designee,  notwithstanding  the 
foregoing.  Provided  this  Agreement  has  not  been  terminated  by  Licensor  for  a  breach  hereof  by  Licensee  in  accordance 
herewith, and if Licensor’s duly-licensed designee does not acquire the inventory pursuant to the previous sentence, Licensee 
may sell-off any existing Authorized Products (“Sell-Off Products”) for a period of six (6) months (the “Sell-Off Period”). 
Such Sell-Off Products may be discounted to no lower than [****] of original wholesale price to allow Licensee to sell through 
the Sell-Off Products. However, retailers shall be encouraged to sell within the original MSRP and not drop pricing below the 
original MSRP for any reason, including that it denigrates the overall perception of the brand. If, during the Sell-Off Period, 
Licensee breaches any obligation under the Agreement, Licensor shall be entitled to terminate all sell-off rights immediately 
on written notice to Licensee upon the breach of this Agreement by Licensee (i) if such breach is specified herein as a breach 
for which no cure is permitted, or (ii) for any other breach, the breach is not cured within ten (10) days after Licensee’s receipt 
of  notice  of  breach.  In  the  event  (x)  Licensor’s  duly-licensed  designee  does  not  purchase  all  of  the  aforesaid  Authorized 
Products, or (y) all sell-off rights provided have expired, Licensor shall be entitled to cause all Products in the possession of 
Licensee to be destroyed on an agreed date, time and place, with Licensor and/or its representative entitled to be present at such 
destruction. 

c. Termination. In the event that Licensee delivers to Licensor a Special Termination Notice, Licensor terminates this 
Agreement, this Agreement expires, or a Non-Renewal Event occurs, Licensee shall make best efforts to promptly (but no later 
than ten (10) business days of such event) deliver to Licensor all cards for all Product Formulations, all Promotional Materials, 
all Promotional Items and a full, accurate and complete list of all distributor contacts, all at no charge to Licensor. 

d. Distribution Agreements. All distribution arrangements, agreements, contracts, and the like which Licensee enters 
into (or are binding on Licensee) with respect to the  sale and distribution of the Authorized Products shall provide for, an 
automatic termination (without a break-up, termination or other charge or fee of any kind or nature) in the event this Agreement 
expires or is terminated for any reason; provided, however, in the event such termination rights are not permitted by applicable 
law, Licensee shall advise Licensor of same in writing, and prior to entering into such agreement or arrangement, Licensee 
shall obtain Licensor’s prior written approval therefor in each instance. 

13. Third-Party Use. In the event that Licensee becomes aware of any unauthorized third-party use of a mark or name 
that infringes any of the Authorized Trademarks, Licensee agrees to promptly notify Licensor of such unauthorized use. It is 
understood and agreed that Licensor may, at any time, at Licensor’s sole cost and expense, object, pursue or otherwise take 
action against such third party in Licensor’s sole discretion. Licensee shall cooperate with and provide commercially reasonably 
requested information to Licensor in any such proceeding at Licensee’s sole cost and expense. 

14. Representations and Warranties. 

a. Each party represents and warrants that it has full power and authority to enter into and perform this Agreement, 
and that the person signing this Agreement on behalf of each has been properly authorized and empowered to enter into this 
Agreement. Each party further acknowledges that it has read this Agreement, understands it, and agrees to be bound by it. 

8 

 
 
 
 
 
 
 
 
 
b.  Other  than  as  expressly  set  forth  in  the  foregoing  clause  or  elsewhere  in  this  Agreement,  all  rights  granted  by 
Licensor to Licensee under this Agreement are granted on an “AS IS” basis with no representations or warranties of any kind 
whatsoever. NO EXPRESS WARRANTIES AND NO IMPLIED WARRANTIES AS TO MERCHANTABILITY, FITNESS 
FOR ANY PARTICULAR PURPOSE OR USE OR OTHERWISE WITH RESPECT TO THE AUTHORIZED PROPERTY 
OR THE PRODUCTS SHALL APPLY, NOR HAVE ANY BEEN MADE BY LICENSOR. LICENSEE HEREBY WAIVES 
ALL SUCH WARRANTIES OR GUARANTIES, EXPRESS OR IMPLIED, ARISING BY LAW OR OTHERWISE. 

15. Indemnification. 

a. Licensee agrees to indemnify and hold harmless Licensor and its parents, subsidiaries and affiliates, and each of 
their respective principals, officers, directors, employees, managers and other representatives (including, without limitation, 
Artist) (collectively, “Licensor Indemnitees”), from and against any and all liabilities, damages, claims, demands, causes of 
action, judgments, costs and expenses (including, without limitation, attorneys’ fees and costs) based upon, arising out of or 
related to: 

i.   Licensee’s  manufacture,  distribution,  shipment,  labeling,  advertising,  promotion,  offering  for  sale  and/or 

sale of Authorized Products and/or the promotional and packaging material therefor;  

ii.  any use of the Authorized Products by any third party;  
iii.   any claims based upon any defect or health hazard in any Authorized Product, including, without limitation, 

claims for death, personal injury or other bodily injury;  

iv.   any product liability claims;  
v.  any  actual  or  alleged  violation  of  law  (including,  without  limitation,  pertaining  to  charitable  sales, 
promotions and contributions, false and unfair advertising, trade label, tortious interference with contract, 
breach of contract, misappropriation of third party proprietary information and unfair trade practices) arising 
out of  or  related  to  the  manufacturing,  distributing,  sale,  marketing,  promotion  and/or  advertising  of  the 
Authorized Products and/or the payment and/or calculation of the [****] and/or Minimum Jr Promotional 
Allowance;  

vi.  any breach by Licensee of this Agreement, including, without limitation, any of Licensee’s representations, 

warranties or covenants set forth in this Agreement; and  

vii.  any  infringement by  the  Authorized  Products (or  any  aspect  or  component  thereof) upon  the  intellectual 
property or proprietary rights of any third party (or any misappropriation of such rights), except to the extent 
that  such  claim  is  based  upon  the  use  of  the  Authorized  Trademark  strictly  in  accordance  with  this 
Agreement.  

b. Licensee shall promptly notify Licensor of any action, suit, claim, demand, inquiry or investigation to which the 
foregoing indemnification applies. If any Licensor Indemnitee is or may be named in any such action, suit,  claim, demand, 
inquiry  or  investigation,  such  Licensor  Indemnitee  shall  be  permitted  (but  under  no  circumstances  will  such  Licensor 
Indemnitee be obligated) to undertake the defense or settlement thereof at Licensee’s sole cost and expense. Each Licensor 
Indemnitee may, at any time and without notice, agree to any settlement or take any remedial or corrective action it deems to 
be in its best interests. Each Licensor Indemnitee shall have the right to require Licensee to defend any such claims and, in the 
event that such Licensor Indemnitee chooses to have Licensee undertake the defense of any claim hereunder, Licensee shall 
not settle such claim without Licensor’s prior written consent. 

c. Licensor agrees to indemnify and hold harmless Licensee and its parents, subsidiaries and affiliates, and each of 
their  respective  principals,  officers,  directors,  employees,  managers  and  other  representatives  (collectively,  “Licensee 
Indemnitees”), from and against any and all third-party liabilities, damages, claims, demands, causes of action, judgments, 
costs and expenses (including, without limitation, attorneys’ fees and costs) based upon, arising out of, or related to any claim 
that the Authorized Trademark when used in strict accordance herewith and used as approved by Licensor as provided herein 
infringes the United States trademark right of any third party. 

d. EXCEPT WITH RESPECT TO LICENSEE’S INDEMNITY OBLIGATIONS PURSUANT TO SECTION 15.a. 
AND LICENSOR’S INDEMNITY OBLIGATIONS PURSUANT TO SECTION 15.c ABOVE, NEITHER PARTY HERETO 
WILL BE LIABLE TO THE OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR 
SPECIAL DAMAGES, ARISING OUT OF OR RELATED TO THIS AGREEMENT, INCLUDING DAMAGES FOR LOSS 
OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION AND THE LIKE, EVEN 
IF  SUCH  PARTY  HAS  BEEN  ADVISED  OF  THE  POSSIBILITY  OF  SUCH  DAMAGES.  IN  NO  EVENT  SHALL 
LICENSOR’S  MAXIMUM  LIABILITY,  IF  ANY,  UNDER  THIS  AGREEMENT  EXCEED  THE  AMOUNT  OF  THE 
MINIMUM JR PROMOTIONAL ALLOWANCE THEN ACTUALLY PAID TO LICENSOR UNDER THIS AGREEMENT. 

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16. Notices. Any notice, payment or other form of communication, including any modification of this Agreement, 
will be duly made when personally delivered to the party to be notified, or when sent by facsimile, overnight  courier (e.g., 
FedEx), or mailed, return receipt requested, to the address set forth below or to such other addresses a party may designate by 
notice pursuant hereto. Notices, payments and other forms of communication shall be sent to: 

To Licensor: 

RICH MARKS, LLC 
c/o Tri Star Sports and Entertainment Group 
11 Music Circle South 
Nashville, TN 37203 

with a copy to:  Greenberg Traurig LLP 

Terminus 200 
3333 Piedmont Road, NE 
Suite 2500 
Atlanta, Georgia 30305 
Attn: Jess L. Rosen, Esq. 

If to Licensee:  

________________________________ 
________________________________ 
________________________________ 
________________________________ 

17. Dispute Resolution; Choice of Laws. THIS AGREEMENT HAS BEEN ENTERED INTO IN THE STATE OF 
TENNESSEE, AND THE VALIDITY, INTERPRETATION AND LEGAL EFFECT OF THIS AGREEMENT SHALL BE 
GOVERNED BY THE LAWS OF THE STATE OF TENNESSEE APPLICABLE TO CONTRACTS ENTERED INTO AND 
PERFORMED ENTIRELY WITHIN THE STATE OF TENNESSEE (WITHOUT GIVING EFFECT TO ANY CONFLICT 
OF LAW PRINCIPLES UNDER TENNESSEE LAW). THE TENNESSEE COURTS (STATE AND FEDERAL), SHALL 
HAVE  SOLE  EXCLUSIVE  JURISDICTION  OF  ANY  CONTROVERSIES  REGARDING  THIS  AGREEMENT;  ANY 
ACTION OR OTHER PROCEEDING WHICH INVOLVES SUCH A CONTROVERSY SHALL BE BROUGHT IN THOSE 
COURTS  IN  NASHVILLE,  TENNESSEE  AND  NOT  ELSEWHERE.  THE  PARTIES  WAIVE  ANY  AND  ALL 
OBJECTIONS TO VENUE IN THOSE COURTS AND HEREBY SUBMIT TO THE JURISDICTION OF THOSE COURTS. 
ANY PROCESS IN ANY SUCH ACTION OR PROCEEDING MAY, AMONG OTHER METHODS, BE SERVED UPON 
a  PARTY  BY  DELIVERING  IT  OR  MAILING  IT,  BY  REGISTERED  OR  CERTIFIED  MAIL  OR  BY  OVERNIGHT 
COURIER OBTAINING PROOF OF DELIVERY, DIRECTED TO THE ADDRESS DESCRIBED IN SECTION 16 ABOVE 
OR SUCH OTHER ADDRESS AS A PARTY MAY DESIGNATE PURSUANT TO SECTION 16 ABOVE. ANY SUCH 
DELIVERY OR MAIL SERVICE SHALL BE DEEMED TO HAVE THE SAME FORCE AND EFFECT AS PERSONAL 
SERVICE WITHIN THE STATE OF TENNESSEE. 

18. Miscellaneous. This Agreement is the complete and exclusive statement of the agreement between the parties as 
to the subject matter hereof and supersedes all proposals or agreements, oral or written, and all other communications between 
the parties related to the subject matter of this Agreement. This Agreement can be modified only by a written agreement duly 
signed by the persons authorized to sign agreements on behalf of Licensee and Licensor, respectively. Neither party shall have 
the right to assign (by operation of law, merger, change of control or otherwise), transfer or license or sublicense any of its 
rights hereunder without the consent of the other party, which such party may withhold at its sole discretion. If any provision 
of this Agreement is adjudged by any court to be void, illegal or unenforceable, in whole or in part, this adjudication shall not 
affect the remainder of such provision or the validity and continuation of the remainder of this Agreement. If as a result of such 
adjudication, continuation of this Agreement would be inconsistent with the fundamental intentions of the parties, the parties 
shall use reasonable business efforts to agree on substitute provision(s), which, while valid, will achieve as closely as possible 
the  same  effects  as  the  invalid  provision(s).  Neither  party  shall  be  deemed  the  drafter  of  this  Agreement.  The  relationship 
between Licensor and Licensee hereunder shall at all times be that of independent contractors, and nothing contained in this 
Agreement shall render or constitute Licensor and Licensee joint venturers, partners, or agents of each other or allow a party 
to legally bind the other party with respect to any third party. Captions contained in this Agreement are for reference purposes 
only and do not constitute part of this Agreement. This Agreement may be executed in one or more counterparts, each of which 
is deemed an original, but all of which together will constitute one and the same instrument. 

19.  Non-Disparagement.  Excepting  any  truthful  statements  made  by  a  party  pursuant  to  a  court  order,  legal 

proceeding, or otherwise required by law, neither party shall disparage or denigrate the other party or its representatives. 

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20. Buy-Out. 

a. If, during the Term of this Agreement, Licensor enters into material discussions with a third party respecting a 
potential sale of solely the Authorized Property from Licensor, Licensor shall inform Licensee of such discussions within ten 
(10) days of such discussion. Licensor is not required to disclose the identity of the potential purchaser during these preliminary 
discussions.  Except  for  those  termination  rights  contained  herein,  Licensor  may  not  terminate  this  Agreement  while  it  is 
negotiating a sale of the Authorized Property with a potential purchaser. 

b. In the event that Licensor shall at any time during the Term of this Agreement receive a bona-fide, signed, written 
offer  (a  “Purchase  Offer”)  from  a  potential  purchaser  to  acquire  the  Authorized  Property  with  respect  to  the  Authorized 
Products,  Licensor  shall  submit  a  redacted  copy  of  such  Purchase  Offer  to  Licensee  within  [****]  from  the  date  Licensor 
receives the Purchase Offer. Licensee shall have the right, exercisable by written notice to Licensor within [****] form the 
date of delivery of the Purchase Offer to Licensee, to purchase such rights and interests for the same price and on the same 
terms and conditions as are contained in the Purchase Offer. If Licensee does not exercise the above-described right of first 
refusal by delivering written notice and an offer to purchase in the same form and upon the same terms and conditions as are 
contained  in  the  Purchase  Offer  within  such  [****]  period  (a  “Rejected  Offer”),  Licensor  may  complete  the  sale  to  such 
potential purchaser pursuant in substantial occurrence with the terms of the Purchase Offer, provided that if the sale to the 
potential purchaser is not completed in substantial accordance with the terms and conditions of the Purchase Offer, or if there 
is a material change to the terms of the Purchaser Offer, Licensee shall again have the right of first refusal provided herein 
under the new terms of the offer. 

c. In the event of a sale of the Authorized Property by Licensor during the Term (an “IP Sale”): 

i.  to  remit  to  Licensee,  upon  the  consummation  of  such  IP  Sale,  fifty  percent  (50%)  of  those  out-of-pocket 
marketing expenses (and, for avoidance of doubt, not in respect of payments of [****]s) approved by Licensor in each case in 
writing which were expended by Licensee solely in promoting the Distilled Spirits Products hereunder as of the consummation 
of such IP Sale (collectively, the “Marketing Reimbursement”). 

ii. to remit to Licensee, upon the consummation of such IP Sale (or in the event that not all compensation is paid 
upon the closing of such IP Sale, when and as such compensation is actually received by Licensor), a sales bonus (the “Sales 
Bonus”) based on a percentage set forth on Exhibit C attached hereto and hereby incorporated herein by this reference (the 
“Applicable Percentage”) of the Net Purchase Price (as defined below), actually received by Licensor in such IP Sale. The 
Applicable Percentage shall only apply to that amount actually received by Licensor respecting the IP Sale and shall not include 
amounts  respecting  holdbacks,  escrows,  Reimbursements  and  costs,  expenses,  taxes  and  the  like  paid  or  owing  to  any 
unaffiliated third party as part of, or in connection with, or paid to a third-party respecting indemnification claims made by the 
purchaser, as of any such IP Sale (the “Net Purchase Price”). Further, in the event that the foregoing purchase and sale also 
contemplates the sale of any other intellectual property owned and/or held by Licensor and/or Artist, directly or indirectly (e.g., 
“REDNECK RIVIERA” in IC 25), then only that part of the Net Purchase Price applicable to the Authorized Property actively 
under license hereunder (e.g., the Initial Products only if Licensee is manufacturing and causing the active distribution of same 
at the time of such purchase and sale) shall be considered in computing the Sales Bonus hereunder. Subject to the foregoing, 
the Sales Bonus will be calculated by applying the Applicable Percentage on a percentage basis, and adding all of the relevant 
tiers together. For instance, below are examples of possible Sales Bonus amounts: 

Net Purchase Price 
[****] 
[****] 

Sales Bonus 
[****] 
[****] 

Calculation 
[****] 
[****] 

iii. Six Month Termination Window. Notwithstanding anything contained herein to the contrary, in the event that 
an  IP  Sale  is  consummated  during  the  Six  Month  Termination  Window,  Licensee  shall  only  and  solely  be  entitled  to  the 
Marketing Reimbursement (and not for avoidance of doubt, Licensee shall not be entitled to any Sales Bonus or other amount). 

11 

 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
21. Ownership. 

a.  Materials.  Any  and  all  designs,  logos,  depictions,  graphic  representations  and/or  other  creative  renderings 
incorporating, depicting and/or embodying any one or more elements of the Authorized Property, in any and all media now 
known  or  hereafter  invented,  including  modifications  to  the  Authorized  Property  in  any  media  now  or  hereafter  invented 
(including, specifically all elements of the Brand Intellectual Property) (collectively, “Materials”), and all rights, including all 
copyrights and trademark rights in and to the Materials, shall be solely and exclusively owned by Licensor. Without limiting 
the foregoing, Licensor acknowledges and confirms that all of its services in connection with the creation of the Materials are 
and shall be rendered for, at the instigation and under the overall direction and supervision of Licensor, and the Materials is 
and at all times shall be regarded as a “work made for hire” (as that term is used in the U.S. Copyright Act, 17 U.S.C. § 101, et 
seq. (the “Act”)) by Licensee for Licensor. Without limiting the acknowledgment contained in the previous sentence, Licensor 
hereby assigns, grants and delivers (and hereby further agrees to assign, grant and deliver) exclusively unto Licensor all rights, 
title and interests of every kind and nature whatsoever in and to the Materials and all copies and versions thereof, including all 
copyrights therein and thereto and all renewals thereof. Licensee further agrees to execute and deliver to Licensor, its successors 
and  assigns,  such  other  and  further  instruments  and  documents  as  Licensor  reasonably  may  request  for  the  purpose  of 
establishing, evidencing and enforcing or defending its complete, exclusive, perpetual and worldwide ownership of all rights, 
title and interests of every kind and nature whatsoever, including all copyrights, in and to the Materials, and Licensee hereby 
constitutes and appoints Licensor as their respective agent and attorney-in-fact, with full power of substitution, to execute and 
deliver such documents or instruments as they may respectively fail or refuse to execute and deliver within ten (10) days (or 
such shorter period as designated by Licensor if reasonably necessary), this power and agency being coupled with an interest 
and being irrevocable. Licensee covenants, warrants and represents that the Materials will not violate or infringe any copyright 
of any person, firm or corporation, and each has and will order, commission or otherwise obtain or receive from any other 
person (other than an “employee” working “within the scope of employment” (as those terms are understood under the Act)) 
any work on or contribution to the Materials without obtaining a valid and binding work-for-hire and/or assignment agreement 
in a form approved in advance by Licensor. 

b. Delivery Upon Termination. Any and all Materials shall be sent to Licensor at no cost and prepaid at Licensor’s 

request not later than thirty (30) days following the expiration or earlier termination of this Agreement for any reason. 

c. Clarity. For avoidance of doubt, as between the parties hereto, Licensor shall own all modifications, adjustments, 
changes,  variations,  revisions,  adaptations  and/or  alterations  to  any  element  of  the  Authorized  Property  and  any/and  all 
derivations  and  derivative  works  thereof  (collectively,  “Modifications”)  and  any  act  or  action  by  or  for  Licensee  shall  not 
convert such Authorized Property and/or Modifications into Licensee property. 

22. Insurance. 

a. Liability. Licensee shall throughout the Term of this Agreement and for a period of three (3) years thereafter, obtain 
and maintain at its own cost and expense that general liability and product liability insurance acceptable to Licensor. Such 
policy must be written with a licensed insurance company with a Best’s rating of not less than A-VIII and, with respect to each 
policy name Licensor and Artist as an additional named insured. Each policy shall provide for ten (10) days’ notice to Licensor 
from  the  insurer  by  registered  or  certified  mail,  return  receipt  requested,  in  the  event  of  any  modification,  cancellation  or 
termination of such insurance. Licensee agrees to furnish Licensor certificates of insurance evidencing same within thirty (30) 
days after execution of this Agreement. 

b. Errors and Omissions. Licensee shall throughout the Term of this Agreement obtain and maintain at its own cost 
and expense that errors and omissions insurance acceptable to Licensor. Such policy must be written with a licensed insurance 
company with a Best’s rating of not less than A-VIII and shall specifically name by endorsement to the policy Licensor and 
Artist as an additional named insured. The amount of coverage shall be for a minimum mutually agreed upon commercially 
reasonable amount. The policy shall provide for ten (10) days’ notice to Licensor from the insurer by registered or certified 
mail, return receipt requested, in the event of any modification, cancellation or termination of the insurance. Licensee agrees 
to furnish Licensor certificates of insurance evidencing same within thirty (30) days after execution of this Agreement. 

12 

 
 
 
 
 
 
 
 
23.  Injunctive  Relief/General.  Licensee  acknowledges  that  a  breach  of  any  of  the  covenants  contained  in  this 
Agreement (including Licensee’s failure to cease utilizing the Authorized Property and/or Brand Intellectual Property upon the 
expiration or earlier termination of the Term) will cause irreparable injury to Licensor for which the remedy at law may be 
inadequate and would be difficult to ascertain. Therefore, in the event of the breach of threatened breach of any such covenants 
by Licensee, Licensor shall be entitled, in addition to any other rights and remedies it may have at law or in equity, to an 
injunction to restrain Licensee from any threatened or actual activities in violation of any such covenants. Licensee hereby 
consents and agrees that temporary and permanent injunctive relief may be granted in any proceedings which might be brought 
to enforce any such covenants without the necessity of proving of actual damages or posting a bond, and in the event Licensor 
does apply for such an injunction, Licensee shall not raise as a defense thereto that the Licensor has an adequate remedy at law. 

24. [Intentionally Left Blank.] 

25. Quality Standards. To further protect the integrity and value of the Authorized Property, Licensee (i) agrees that 
the  Distilled  Spirits  Products  shall  be  manufactured,  bottled  and  produced  at  production  facilities  approved  by  Licensor 
(“Approved Production Facilities”) and conform in each case in all material organoleptic respects (taste, color, and bouquet) 
to  the  specifications  and quality  standards as  mutually  agreed upon by  the  parties  hereto,  and (ii)  represents,  warrants  and 
covenants  that  the  Distilled  Spirits  Products  shall  be  merchantable  and  fit  for  human  consumption.  Additionally,  Licensee 
represents, warrants and covenants at all times during the Term that the Distilled Spirits Products manufactured, bottled and 
shipped by Licensee hereunder will be free from defects and will not be adulterated or misbranded within the meaning of the 
United States Federal Food, Drug and Cosmetic Act, (any federal alcohol regulation promulgated by the U.S. Alcohol and 
Tobacco Tax and Trade Bureau or its predecessor agency (collectively the “TTB”), or state alcohol commission regulation, or 
within the meaning of any state or other food, alcohol or drug law) and that such Distilled Spirits Products will be processed, 
bottled, packaged, labeled, stored, transported, packed and shipped in compliance with all other applicable U.S. federal, state, 
and  local  laws,  rules,  and  regulation.  Licensee  shall  obtain  all  necessary  permits,  approvals  and  licenses  necessary  or 
appropriate to perform its obligations hereunder (including, without limitation the bottling, labeling, distribution and sale of 
the Authorized Products) and shall at all times comply with the terms and conditions of such permits, approvals and licenses. 
Moreover,  Licensee  represents,  warrants  and  covenants  at  all  time  during  the  Term,  it  will  not  use  any  ingredients  in  the 
Distilled Spirits Products that are not in compliance with any food, health and safety laws or regulations. Licensee shall permit 
inspection  of  the  Distilled  Spirits  Products  and  the  Approved  Production  Facilities  upon  reasonable  notice  solely  for 
determination of compliance with the terms hereof.  Notwithstanding anything contained herein to the contrary, if Licensor 
determines  that any  Distilled  Spirit  Product  is not  in  strict  compliance with  the provisions of  this  Section 25,  it  shall  send 
written notice of same to Licensee and Licensee shall have thirty (30) days from the date of receipt of such notice to cure such 
failure and any failure to fully do so within such thirty day period shall give Licensor the right to immediately terminate this 
Agreement upon written notice to Licensee. 

[Signature on Next Page.] 

13 

 
 
 
 
 
IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the Effective Date. 

RICH MARKS, LLC  

   EASTSIDE DISTILLING, INC.  

By: 

Print name:    
Title: 

(authorized signatory) 

   By: 

   Print name:    
   Title: 

(authorized signatory) 

14 

  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
Exhibit A 

Distribution Channels 

1.  Online – solely in the Territory 
2.  Distributors – solely in the Territory 
3.  Retail stores – solely in the Territory  
4.  State liquor stores (e.g. ABC Stores) – solely in the Territory 
5.  Direct-to-Consumer (where permitted) – solely in the Territory  

 
 
  
 
 
 
Exhibit B 

Annual Case Objective (Contract Years [****]) 

Year 
Year 1 
Year 2 

Initial Products 
[****] 
[****] 
[****] 

[****] 
[****] 
[****] 
[****] 

[****] 
[****] 
[****] 
[****] 

Minimum JR Promotional Allowance 

[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 

[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 

 
 
  
  
 
  
 
 
 
Exhibit C 

Applicable Percentages 

Bonus Amount Tier of Net Purchase Price 

Applicable Percentage 

[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 

[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 
[****] 

 
 
  
  
  
 
 
 
U.S. Federal Registration for REDNECK RIVIERA, International Class 33, Serial Number 86976840. 

Exhibit D 

 
 
 
 
 
Exhibit E 

[[****]] Per Case (12x 750 mL bottles / 24x 375 mL bottles, or equivalent) Invoiced 

Retail Price Points 

[[****]] Per Case 

[****] 
[****] 

[****] 
[****] 

[****] 
[****] 

 
 
  
 
 
 
$________ 

December 29, 2017 

EASTSIDE DISTILLING, INC. 
8% PROMISSORY NOTE 

No. ___ 

Portland, Oregon 

the 

order 

1.  General.  For  value  received,  and  subject  to  the  terms  hereof,  EASTSIDE  DISTILLING,  INC.,  a  Nevada 
corporation, whose address is 1001 SE Water Avenue, Suite 390, Portland, OR 97214 (“Borrower”), hereby promises to pay 
to 
is 
_______________________________________(“Payee”), the principal amount of _________________________________ 
($______.00) under the terms and conditions set forth in this Note. The loan represented by this Note (the “Loan”) was incurred 
in connection with the purchase from MGP Ingredients, Inc. by Borrower of the whiskey barrels, the purchase price for which 
was paid by Payee either directly to the supplier on behalf of Borrower or to Borrower for the exclusive purpose of purchasing 
barrels. 

____________________________, 

address 

whose 

of 

2. Term; Payments. The principal amount of this Note shall be repaid in full, together with any and all accrued and 

unpaid interest on June 30, 2019 or (the “Maturity Date”). 

3. Interest; Premium. Interest shall accrue from the date hereof on any unpaid principal balance of this Note at the 
rate of eight percent (8%) per annum. All interest will be paid monthly in arrears and shall be paid on the last business day of 
each month. 

4.  Possible  Early  Payment  Due;  Application  of  Note  Proceeds  to  Future  Financing.  Notwithstanding  the 
provisions of paragraphs 2 and 3 hereof, in the event Borrower closes a private or public offering of the its equity or debt 
securities in which the gross amount raised in such financing is at least $2.0 million (a “Future Financing”), all amount due 
under this Note shall become due and payable within five (5) business days of the final closing of such Future Financing. In 
lieu of receiving the cash repayment of amounts due under this Note in connection with a Future Financing, at the option of 
Payee, the principal amount due and payable may be used to purchase the securities offered in the Future Financing. 

5. Place of Payment. Any and all amounts payable by Borrower to Payee hereunder shall be made in immediately 
available funds and shall be paid at the address for such Payee as set forth in the Agreement, or at such other address of which 
Payee shall give written notice to Borrower. 

6. Events of Default. The occurrence of any one or more of the following events shall constitute an event of default 

hereunder (“Event of Default”): 

(a) Failure of Borrower to pay the principal of or interest on this Note, when and as the same shall become due 

and payable and such failure continues unremedied for fifteen (15) days; 

(b) The material default, breach or violation of Borrower in the performance or observance of any of the other 
covenants, agreements or conditions of Borrower contained in this Note and such material default, breach or violation continues 
unremedied for a period of fifteen (15) days following written notice from Payee to Borrower; or 

(c) Any representation or warranty of the Borrower made herein or in any agreement, statement or certificate given 
in writing pursuant hereto or in connection herewith, shall be false or misleading in any material respect when made and the 
breach of which has (or with the passage of time will have) a material adverse effect on the rights of the Payee with respect to 
this Note or its security interest in the whiskey barrels. 

6. Remedies. Upon the occurrence of an Event of Default hereunder, in addition to all other rights, remedies and 
powers of Payee under this Note or otherwise available at law or in equity, Payee may, at its option, without notice, declare the 
outstanding principal balance and interest immediately due and payable in full without further notice to or demand on Borrower 
of any kind, including without limitation, presentment, demand or notice of demand, protest or notice of protest, notice of 
nonpayment or dishonor and all other notices or communications in connection with the delivery, acceptance, performance, 
default or enforcement of payment of this Note, all of which are hereby waived by Borrower. Borrower also hereby waives all 
notice or right of approval of any extensions, renewals, modifications or forbearances which may be allowed. 

7. Notices. Any notices or communications required or permitted to be given by this Note must be (i) given in writing 
and (ii) personally delivered or mailed, by prepaid, certified mail or overnight courier, or transmitted by facsimile or electronic 
mail transmission (including PDF), to the party to whom such notice or communication is directed, to the mailing address or 
regularly-monitored electronic mail address of such party as follows: 

1 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
If to Borrower: 

Eastside Distilling, Inc. 
1001 SE Water Avenue, Suite 390 
Portland, OR 97214 
Attn: Chief Financial Officer 
Telephone: (971) 888-4264 
Fax: (866) 554-0271 
Email: sshum@eastsidedistilling.com 

If to Payee: 

The Grover T. Wickersham, P.C. Employee Profit Sharing Plan 
430 Cambridge Avenue, Suite 100 
Palo Alto, CA 94306 
Attn: Ann McCoid 
Telephone: (650) 323-6400 
Fax: (650) 323-1108 
Email: ann@wickersham.com 

Any such notice or communication shall be deemed to have been given on (i) the day such notice or communication 
is personally delivered, (ii) three (3) days after such notice or communication is mailed by prepaid certified or registered mail, 
(iii)  one  (1)  working  day  after  such  notice  or  communication  is  sent  by  overnight  courier,  or  (iv)  the  day  such  notice  or 
communication is faxed or sent electronically, provided that the sender has received a confirmation of such fax or electronic 
transmission. A party may, for purposes of this Note, change its address, fax number, email address or the person to whom a 
notice or other communication is marked to the attention of, by giving notice of such change to the other party pursuant to this 
Section 7. 

8. Interest Savings Clause. If any interest payment due hereunder is determined to be in excess of the then legal 
maximum rate, then that portion of each interest payment representing an amount in excess of the then legal maximum rate 
shall instead be deemed a payment of principal and applied against the principal of the obligations evidenced by this Note. 

9. Amendments and Waivers. This Note may be amended, modified or supplemented by the parties hereto, provided 
that any such amendment, modification or supplement shall be in writing and signed by both Borrower and Payee. No waiver 
with respect to this Note shall be enforceable against Payee unless in writing and signed by Payee. Except as otherwise expressly 
provided herein, no failure to exercise, delay in exercising, or single or partial exercise of any right, power or remedy by Payee, 
and no course of dealing between the parties, shall constitute a waiver of, or shall preclude any other or further exercise of the 
same or any other right, power or remedy. 

10. Successors and Assigns. This Note shall be binding upon the parties and their respective successors and assigns. 
Borrower shall not in any manner assign any of its rights or obligations under this Note without the express prior written consent 
of the holder of this Note. 

11. Severability. If any provision of this Note is construed to be invalid, illegal or unenforceable, then the remaining 

provisions hereof shall not be affected thereby and shall be enforceable without regard thereto. 

12. Section Headings. The section and subsections headings in this Note are for convenience of reference only, do 

not constitute a part of this Note and shall not affect its interpretation. 

13. Controlling Law. This Note is made under, and shall be construed and enforced in accordance with, the laws of 
the State of Oregon applicable to agreements made and to be performed solely therein, without giving effect to principles of 
conflicts of law. EACH OF THE PARTIES (A) IRREVOCABLY CONSENTS TO THE EXCLUSIVE JURISDICTION OF 
THE  COURTS  OF  OREGON,  IN  ANY  AND  ALL  ACTIONS  BETWEEN  OR  AMONG  ANY  OF  THE  PARTIES, 
WHETHER ARISING HEREUNDER OR OTHERWISE, (B) IRREVOCABLY WAIVES ITS RIGHT TO TRIAL BY JURY 
IN  ANY  SUCH  ACTION,  AND  (C)  IRREVOCABLY  CONSENTS  TO  SERVICE  OF  PROCESS  BY  FIRST  CLASS 
CERTIFIED MAIL, RETURN  RECEIPT  REQUESTED, POSTAGE  PREPAID,  TO  THE ADDRESS AT WHICH  SUCH 
PARTY IS TO RECEIVE NOTICE PURSUANT TO THE PROVISIONS OF THE AGREEMENT. 

14. Reimbursement of Expenses. Borrower agrees to reimburse Payee for its out-of-pocket expenses, including the 

fees and expenses of its counsel, in connection with the enforcement of this Note. 

2 

  
 
  
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
  
 
  
 
  
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
IN WITNESS WHEREOF, and intending to be legally bound hereby, Borrower has caused this Note to be executed 

by its duly authorized officer as of the day and year first above written. 

BORROWER: 

EASTSIDE DISTILLING, INC. 

By:   
   Steven M. Shum 
   Chief Financial Officer 

3 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
CONSENT OF INDEPENDENT REGISTERED ACCOUNTING FIRM 

We hereby consent to the incorporation by reference in the Registration Statement No. 333-214782 on Form S-8 of 
our report dated March 31, 2017 except for Note 12 “Reverse Stock Split”, for which the date is June 15, 2017, relating to the 
consolidated financial statements of Eastside Distilling, Inc. and Subsidiary, for the year ended December 31, 2016, which 
appear in this Annual Report on Form 10-K. 

Exhibit 23.1 

/s/ BPM LLP 
San Francisco, California 
April 2, 2018 

 
 
 
  
  
  
  
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference of our report dated April 2, 2018 relating to our audits of the consolidated 
financial  statements  of  Eastside  Distilling,  Inc.  that  appear  in  this  Annual  Report  on  Form  10-K  for  the  fiscal  year  ended 
December 31, 2017. 

Exhibit 23.2 

/s/ M&K CPAS, PLLC 
www.mkacpas.com 
Houston, Texas 
April 2, 2018 

 
 
 
  
  
  
  
  
 
 
 
 
Exhibit 31.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO EXCHANGE ACT RULES 13a-14(a) AND 15d-14(a), 
AS ADOPTED PURSUANT TO 
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Grover Wickersham, certify that: 

1. I have reviewed this Annual Report on Form 10-K of Eastside Distilling, Inc.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in 
all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report; 

4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-
15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) 
for the registrant and have: 

(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be 
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being 
prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to 
be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and 

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during 
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors 
and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and  report 
financial information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting. 

Date: April 2, 2018 

/s/ Grover Wickersham 
Grover Wickersham 
Chief Executive Officer and Director 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
Exhibit 31.2 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO EXCHANGE ACT RULES 13a-14(a) AND 15d-14(a), 
AS ADOPTED PURSUANT TO 
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Steven Shum, certify that: 

1. I have reviewed this Annual Report on Form 10-K of Eastside Distilling, Inc.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in 
all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report; 

4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-
15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) 
for the registrant and have: 

(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be 
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being 
prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to 
be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and 

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during 
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors 
and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and  report 
financial information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting. 

Date: April 2, 2018 

/s/ Steven Shum 
Steven Shum 
Chief Financial Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
Exhibit 32.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER 
PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

I,  Grover  Wickersham,  certify,  pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002, that the Annual Report of Eastside Distilling, Inc. on Form 10-K for the period ended December 
31,  2016  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities  Exchange  Act  of  1934  and  that 
information contained in such Annual Report on Form 10-K fairly presents, in all material respects, the financial condition and 
results of operations of Eastside Distilling, Inc. 

Date: April 2, 2018 

/s/ Grover Wickersham 

By: 
Name: Grover Wickersham 
Title:  Chief Executive Officer and Director 

I, Steven Shum, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley 
Act of 2002, that the Annual Report of Eastside Distilling, Inc. on Form 10-K for the period ended December 31, 2016 fully 
complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained 
in such Annual Report on Form 10-K fairly presents, in all material respects, the financial condition and results of operations 
of Eastside Distilling, Inc. 

Date: April 2, 2018 

/s/ Steven Shum 

By: 
Name: Steven Shum 
Title:  Chief Financial Officer 

 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
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OFFICERS & EXECUTIVE MANAGEMENT

BOARD MEMBERS

Chief Executive Officer and Chairman of the Board
Grover T. Wickersham

Chief Executive Officer and Chairman of the Board
Grover T. Wickersham

Chief Financial Officer
Steve Shum

President and Chief Operating Officer, Whitestone  
Investment Network, Inc.
Trent D. Davis

Executive Vice President Operations and Master  
Distiller
Melissa Heim

Partner, Ryan, Swanson & Cleveland, PLLC
Michael M. Fleming

Senior VP of Sales and Chief Growth Officer
Jarrett Catalani

President, Sandstrom Partners
Jack Peterson

Vice President of Production
Tom Wood

Controller
Kim Davis
CORPORATE HEADQUARTERS

Eastside Distilling, Inc. 
1001 SE Water Ave., Suite 390
Portland, Oregon 97214
www.eastsidedistilling.com
INDEPENDENT REGISTERED PUBLIC  
ACCOUNTANTS

M&K CPAS, PLLC
Houston, Texas

ANNUAL MEETING

Consultant, Resources Global Professionals
Shelly A. Saunders 
CORPORATE COUNSEL

Murphy & Weiner, P.C.
Palo Alto, California

Dickinson Wright, P.L.L.C.
Troy, Michigan
TRANSFER AGENT AND REGISTRAR

Pacific Stock Transfer Company
Las Vegas, Nevada
COVER PHOTO CREDITS

Front: Photo by Nick Hubbard/Hubbard Visuals
Back: Photo by Kelsey Ayres/Nasdaq, Inc.

Our annual meeting of stockholders will be held on June 18, 2018 at 2:00 p.m. local time at our offices at  
1001 SE Water Avenue, Suite 390, Portland, Oregon, 97214.
FORM 10-K

We file an Annual Report on Form 10-K with the Securities and Exchange Commission. Copies are 
available without charge upon request.  Requests should be sent to: east@lythampartners.com.
STOCK EXCHANGE LISTING

Our common stock is traded on the NASDAQ Capital Market under the symbol EAST.
DIVIDENDS

We have never declared or paid any cash dividends on our capital stock. We currently intend to retain 
all  available  funds  and  any  future  earnings  to  support  our  operations  and  finance  the  growth  and 
development  of  our  business.  We  do  not  intend  to  pay  cash  dividends  on  our  common  stock  for  the 
foreseeable future. Any future determination related to our dividend policy will be made at the discretion 
of our board of directors and will depend upon, among other factors, our results of operations, financial 
condition, capital requirements, contractual restrictions, business prospects and other factors our board 
of directors may deem relevant.

EASTSIDE DISTILLING, INC.
1001 SE Water Ave.
Suite 390 
Portland, Oregon 97214

971.888.4264
www.eastsidedistilling.com