Elevate Credit

Brighter 
future.
2021 Annual Report

Returned to Growth
$560MM
Combined loans 
receivable – principal1
Expanded partners 
channel to reach more 
consumers
Stronger underwriting 
with new improvements
40%
Overall portfolio growth 
Customer Success
Customers who paid off 
their RISE loans
75,234
Customers gained
new credit
100,000
Average customer 
satisfaction for all brands
88%
Loans issued
$941MM
Invested in the Future
20 21
Elevate.com went live!
A new destination for those
seeking to build credit and 
explore borrowing options.
Implemented Blueprint
This new credit-tech
platform will fuel our speed 
and our growth across all
Elevate products.
50% 
higher
Total combined loans 
originated over 2020
New strategic
partnerships
To help offer future low
APR products.

To Our Shareholders: 
When I took the helm at Elevate in 2019, I had three core objectives for our 
company – 1) dedicate ourselves to expanded profitability, with 2) measured 
loan growth, and 3) a continued focus on credit quality. At that time, I never 
could have imagined the unexpected challenges that ordinary Americans, and 
companies like ours, would come to face with the pandemic. 
The path wasn’t always straightforward these past two years, but I’m proud to say that we are starting off
2022 from a place of strength and are making progress on the three core objectives I laid out pre-pandemic.
Over the past two years we have earned approximately $41 million in adjusted earnings, while rebuilding the
loan portfolio back to where we were at the start of the pandemic, and we maintained stable credit quality 
throughout that period. Additionally, we were able to accomplish three other major items:
First, we repurchased over 30 percent of
all common shares outstanding since 2019.
As you can see in Figure 1, we aggressively
repurchased our common stock as we had 
unprecedented cash liquidity from the
paydowns on our loan portfolio combined 
with a depressed stock price resulting from 
the pandemic. We remain committed to 
common stock buybacks and increasing 
value to shareholders in the coming years. 
Next, we launched a whole new technology 
platform called Blueprint, which enables 
Elevate to serve a vast array of banks and 
customers in a plug-and-play tech stack 
that allows for quick integrations and
custom-tailored solutions based on the
needs of our growing bank partners.
The new platform also allows Elevate to offer a better customer experience at a much wider variety of price 
points. In fact, we have already announced a new fintech venture, Swell, which will utilize our platform at 
much lower price points. We also launched Elevate.com, which we believe in time will become the go-to 
financial health resource for everyday Americans. 
Lastly, we focused on our employees by spearheading multiple employee resource groups and diversity
initiatives. These include four voluntary networks to foster employee interactions and overall well-being,
including employee-led groups that help connect communities and raise broader awareness around Diversity, 
50,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
2019
2020
2021
Shares Repurchased (000s)
Shares Outstanding (000s)
FIGURE 1

Equity and Inclusion. We were also named a Great Place to Work® for the sixth consecutive year and a
Best Place for Working Parents®. The pandemic also provided an opportunity to implement flexible working
arrangements, and today we have a fully hybrid workplace. These initiatives not only improve the employee
experience at Elevate, they allow us to attract and retain top talent and a diverse array of perspectives that
make us stronger as a business.
Amid these opportunities, we also positioned ourselves for greater future success in other business areas.
We expanded the diversity of our board, settled legacy litigation related to our predecessor company, and
diversified by turning over legacy shareholders for a new more forward-looking shareholder base.
These accomplishments bring us to today, where Elevate is positioned to deliver for shareholders and everyday
Americans alike. In 2022, we plan to execute on our business plan and lean into the strategic advantages
that we’ve worked hard to establish. This includes expanding the Blueprint Platform with new bank partners,
as we did with Swell, and continuing to increase access to credit by relying on our technology advantage
based on years of lending experience. Our proprietary credit models allow not only for the scoring of a
broad range of non-prime consumers, but also across a variety of products, channels, geographies, and 
regulatory lending models. I am equally excited about growth in the three core products and increasing 
overall loan portfolio size. These brands benefit from years of deep knowledge and consumer research
specifically on non-prime consumers. We see substantially more space to grow these products further and 
reach wider audiences. Lastly, I am excited to continue our common stock buyback program and generate
additional economic value to the shareholders of Elevate.
Today we are far better equipped to take advantage of what lies ahead in 2022 and beyond. Our employees,
brands, platform, and resources are all ready to deliver and we look forward to keeping you informed on
our progress along the way.
Jason Harvison
President and Chief Executive Officer

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2021
or
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from __________ to __________
Commission file number 001-37680
ELEVATE CREDIT, INC.
(Exact name of registrant as specified in its charter)
Delaware
46-4714474
State or Other Jurisdiction of
Incorporation or Organization
I.R.S. Employer Identification Number
4150 International Plaza, Suite 300
Fort Worth, Texas 76109
76109
Address of Principal Executive Offices
Zip Code
(817) 928-1500
Registrant’s Telephone Number, Including Area Code
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Shares, $0.0004 par value
ELVT
New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐No ☒
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ☐No ☒
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days.
Yes ☒
No ☐
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to
Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was
required to submit such files).
Yes ☒
No ☐
1

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company”
and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ☐
Non-accelerated filer ☐
Accelerated filer ☒
Smaller reporting company ☒
Emerging growth company ☒
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☒
Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its
internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public
accounting firm that prepared or issued its audit report. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐
No ☒
The aggregate market value of the Registrant's common stock, par value $0.0004 per share, held by non-affiliates as of June 30, 2021 was
approximately $99,506,052.
The number of shares outstanding of the Registrant's common stock, par value $0.0004 per share, as of February 23, 2022 was 30,959,845
shares.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s Proxy Statement for the 2022 Annual Meeting of Stockholders are incorporated herein by reference in Part III of
this Annual Report on Form 10-K to the extent stated herein. Such proxy statement will be filed with the Securities and Exchange
Commission within 120 days of the Registrant’s fiscal year ended December 31, 2021.
2

Note About Forward-Looking Statements
4
Part I
Item 1.
Business
6
Item 1A. Risk Factors
17
Item 1B. Unresolved Staff Comments
38
Item 2.
Properties
39
Item 3.
Legal Proceedings
40
Item 4.
Mine Safety Disclosures
41
Part II
Item 5.
Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of
Equity Securities
42
Item 6.
Reserved
43
Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operations
44
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
77
Item 8.
Financial Statements and Supplementary Data
78
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
124
Item 9A. Controls and Procedures
124
Item 9B. Other Information
124
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
124
Part III
Item 10.
Directors, Executive Officers and Corporate Governance
125
Item 11.
Executive Compensation
125
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder
Matters
125
Item 13.
Certain Relationships and Related Transactions and Director Independence
125
Item 14.
Principal Accountant Fees and Services
125
Part IV
Item 15.
Exhibits, Financial Statement Schedules
126
Item 16.
Form 10-K Summary
126
SIGNATURES
134
TABLE OF CONTENTS
YEAR ENDED DECEMBER 31, 2021
INDEX TO FORM 10-K
3

NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the
"Exchange Act") that are based on our management’s beliefs and assumptions and on information currently available to our
management. The forward-looking statements are contained throughout this Annual Report on Form 10-K, including in
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors.” Forward-
looking statements include information concerning our strategy, future operations, future financial position, future revenues,
projected expenses, margins, prospects and plans and objectives of management. Forward-looking statements include all
statements that are not historical facts and can be identified by terms such as “anticipate,” “believe,” “could,” “seek,”
“estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” or similar
expressions and the negatives of those terms. Forward-looking statements contained in this Annual Report on Form 10-K
include, but are not limited to, statements about:
•
our future financial performance, including our expectations regarding our revenue, cost of revenue, growth rate of
revenue, cost of borrowing, credit losses, marketing costs, net charge-offs, gross profit or gross margin, operating expenses,
operating margins, loans outstanding, loan loss provision, credit quality, ability to generate cash flow and ability to achieve
and maintain future profitability;
•
the effects of the outbreak and continuation of the novel coronavirus ("COVID-19") on demand for our products, our
business, our financial condition and results of operations, including as a result of the expansion of our payment flexibility
program to provide temporary relief to certain customers, underwriting changes we and the bank originators we support
implemented to address credit risk associated with loan originations during the economic crisis created by the COVID-19
pandemic, and new legislation or other governmental responses to the pandemic;
•
the availability of debt financing, funding sources and disruptions in credit markets;
•
our ability to meet anticipated cash operating expenses and capital expenditure requirements, including our plans with
respect to assessing minimum cash and liquidity requirements and implementing measures to ensure that our cash and
liquidity position is maintained through the current economic cycle;
•
anticipated trends, growth rates, seasonal fluctuations and challenges in our business and in the markets in which we
operate;
•
our ability to anticipate market needs and develop new and enhanced or differentiated products, services and mobile apps
to meet those needs, and our ability to successfully monetize them;
•
our expectations with respect to trends in our average portfolio effective annual percentage rate;
•
our anticipated growth and growth strategies and our ability to effectively manage that growth;
•
our anticipated expansion of relationships with strategic partners, including banks;
•
customer demand for our product and our ability to respond to fluctuations in demand;
•
our ability to attract potential customers and retain existing customers and our cost of customer acquisition;
•
the ability of customers to repay loans;
•
interest rates and origination fees on loans;
•
the impact of competition in our industry and innovation by our competitors;
•
our ability to attract and retain necessary qualified directors, officers and employees to support our operations;
•
our reliance on third-party service providers;
•
our access to the automated clearing house system;
•
the efficacy of our marketing efforts and relationships with marketing affiliates;
•
our anticipated direct marketing costs and spending;
•
the evolution of technology affecting our products, services and markets;
•
continued innovation of our analytics platform, including releases of new credit models;
•
our ability to prevent security breaches, disruption in service and comparable events that could compromise the personal
and confidential information held in our data systems, reduce the attractiveness of the platform or adversely impact our
ability to service loans;
4

•
our ability to detect and filter fraudulent or incorrect information provided to us by our customers or by third parties;
•
our ability to adequately protect our intellectual property;
•
our compliance with applicable local, state, federal and foreign laws;
•
our compliance with, and the effects on our business and results of operations from, current or future applicable regulatory
developments and regulations, including developments or changes from the Consumer Financial Protection Bureau (the
"CFPB") and developments or changes in state law;
•
regulatory developments or scrutiny by agencies regulating our business or the businesses of our third-party partners;
•
public perception of our business and industry;
•
the anticipated effect on our business of litigation or regulatory proceedings to which we or our officers are a party;
•
the anticipated effect on our business of natural or man-made catastrophes;
•
the increased expenses and administrative workload associated with being a public company;
•
failure to maintain an effective system of internal controls necessary to accurately report our financial results and prevent
fraud;
•
our liquidity and working capital requirements;
•
the estimates and estimate methodologies used in preparing our consolidated financial statements;
•
the utility of non-GAAP financial measures;
•
the future trading prices of our common stock and the impact of securities analysts’ reports on these prices;
•
our anticipated development and release of certain products and applications and changes to certain products;
•
our anticipated investing activity;
•
trends anticipated to continue as our portfolio of loans matures; and
•
any future repurchases under our share repurchase program, including the timing and amount of repurchases thereunder.
We caution you that the foregoing list may not contain all of the forward-looking statements made in this Annual Report on
Form 10-K.
Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual
results, performance or achievements to be materially different from any future results, performance or achievements expressed
or implied by the forward-looking statements. We discuss these risks in greater detail in “Risk Factors” and elsewhere in this
Annual Report on Form 10-K. Given these uncertainties, you should not place undue reliance on these forward-looking
statements. Also, forward-looking statements represent our management’s beliefs and assumptions only as of the date of this
Annual Report on Form 10-K. Except as required by law, we assume no obligation to update these forward-looking statements
publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking
statements, even if new information becomes available in the future.
5

PART I
Item 1. Business
Unless expressly indicated or the context requires otherwise, the terms “Elevate,” “company,” “we,” “us” and “our” used
below refer to Elevate Credit, Inc. and, where appropriate, our wholly owned subsidiaries and consolidated variable interest
entities, as well as the direct lending and branded product business of our predecessor, Think Finance, Inc. ("TFI"), for periods
prior to our 2014 spin-off from TFI. We generally refer to loans, customers and other information and data associated with
each of Rise, Elastic and Today Card as Elevate’s loans, customers, information and data, irrespective of whether Elevate
originates the credit to the customer or whether such credit is originated by a third party, or originated loans by FinWise Bank,
Republic Bank and Capital Community Bank, where Elevate serves as a service provider. Effective June 29, 2020, we exited the
United Kingdom (“UK”) and no longer offered installment loans under our “Sunny” brand name.
OUR MISSION
Our mission is to become the most trusted and preferred alternative credit provider for the New Middle Class - the more than
100 million credit constrained Americans.
OVERVIEW
Elevate, and the banks we support, provide financial solutions for everyday Americans. Our best-in-class platform enables
customer-friendly online lending brands that utilize advanced AI underwriting. Elevate is reinventing non-prime credit with
online products that provide financial relief today, and help people build a brighter financial future. We, along with the banks
that license our technology, have originated $9.8 billion to more than 2.7 million customers.
We currently have two main business activities: 1) as a state-licensed lender ourselves and 2) as a service provider to FDIC-
regulated banks. As of December 31, 2021, we had three primary lending product constructs - each with one brand. The three
product constructs and brands are: Installment Loans (Rise), Lines of Credit (Elastic), and Credit Cards (Today Card).
OUR BUSINESS
Today, millions of Americans have low credit scores, often at no fault of their own. We estimate that approximately 31% of the
US population has a credit score below 670.(1) As individuals' credit scores fall below the 670 FICO threshold, options for
traditional credit dissipate. In fact, over one-third of Americans say they could not cover an emergency expense over $400 or
would be forced to cover it by selling something or borrowing money,(2) and many Americans experience month-to-month
income swings of more than 25%.(3) This enormous population of more than 100 million non-prime Americans is otherwise
poorly served in the marketplace. Elevate, and the banks we support, help to fill that void with transparent products and brands
that offer a pathway for customers to better credit. We call this "Good Today, Better Tomorrow."
In 2020, we, and the banks we support, offered enhanced COVID-19 related payment assistance tools to more than 80,000
customers, helping them navigate through the pandemic. Today, while we no longer offer the specific COVID-19 tools, we
continue to offer payment assistance tools to customers that meet certain qualifications. This differentiates our products in the
market, and moreover, we believe doing business this way is the right thing to do. We believe these tools are a win for our
business and customers alike, and they will remain a key component of all Elevate brands in the future. We remain committed
to transparent pricing with no prepayment penalties, as well as amortizing loan balances and flexible repayment schedules that
let customers design the loan repayment terms they can afford. Our products reward successful payment history with rates on
subsequent loans that can decrease over time and help customers improve their long-term financial well-being with features like
credit bureau reporting, free credit monitoring and online financial literacy videos and tools.
(1) According to the Experian 2020 Consumer Credit Review.
(2) According to a Federal Reserve survey in 2021, 35% of American adults said they could not cover an emergency expense of $400 or would cover it by
selling an asset or borrowing.
(3) "Most families experience high income volatility month-to-month and year-to-year. On average, families see large income swings—deviations of over 25
percent from their median monthly income—in five months of the year.” - Weathering Volatility 2.0, J.P Morgan Chase Institute 2019.
6

OUR SOLUTIONS
Our innovative online credit solutions provide immediate relief to customers today and can help them build a brighter financial
future. Our Blueprint™Platform currently enables installment loan products, line of credit products, and credit cards. Rise,
Elastic and the Today Card user interfaces all happen online or through a mobile device for maximum accessibility and near
immediate underwriting decisions. Customers are able to apply within minutes using a mobile-optimized online application.
Credit determinations are typically made in seconds and a majority of loan application decisions are fully automated with no
manual review required. Funds are typically available the next-day. Customers can elect to make payments via preapproved
automated clearinghouse (“ACH”) authorization or other methods such as check or debit card transfer. These products reflect
the deep experience of our management team in the online non-prime lending industry and utilize leading technology and
proprietary risk analytics to effectively manage profitability and optimize the customer experience.
Each of these products reflects our “Good Today, Better Tomorrow” mission and offers competitive rates and responsible
lending features along with credit building and financial wellness tools. The products currently in market have rates that can
decrease over time (Rise installment loans), no punitive fees (Rise and Elastic products), an industry-leading five day "Risk
Free Guarantee," credit bureau reporting, free credit monitoring, and online financial literacy tools. In addition, to help
customers facing financial hardships, we have eliminated punitive fees, including returned payment fees and late charges,
among others, on all products excluding our Today Card credit card, which does include some modest industry-standard fees.
We also integrate payment assistance tools into all three products. These tools include payment grace periods, payment
deferments, interest rate reductions, and/or principal and interest forgiveness. In 2021, these tools helped more than 75,000
customers.
Rise, Elastic, and Today Card each follow distinct regulatory models, providing diversification across different regulatory
frameworks. The Rise brand operates under licenses from each state it serves and is regulated by the CFPB; it also operates as a
bank-originated credit product that is regulated by the FDIC. Elastic and the Today Card brands are both bank-originated and
are regulated by the FDIC and other bank regulators.
Installment Loan - Rise
Our current installment loan brand, Rise, is the largest brand on the platform and operates as both a state-licensed lender in 12
states and is licensed to FDIC-regulated banks that originate in a total of 20 additional states. As the originator of the Rise loans
in those states, the banks review and approve all marketing materials and campaigns and determine the underwriting strategies
and score cutoffs used in processing applications. In addition, the banks define all program parameters and provide full
compliance oversight over all aspects of the programs. Under the terms of our agreement with the banks, we provide the
marketing services related to the Rise brand and license our technology platform and proprietary credit and fraud scoring
models in order to help them originate and service the Rise customers. Our platform supports the banks' operational and
compliance activities related to the Rise program. See “Management’s Discussion and Analysis of Financial Condition and
Results of Operations—Overview.”
Rise combined loans receivable(4) totaled $324.3 million, or 56% of our total combined loans receivable(4) as of December 31,
2021. Rise offers many customer-friendly features, including payment flexibility tools and rates that go down over time. As of
December 31, 2021, more than 72% of established Rise installment loan customers in good standing had received a rate
reduction after a refinance or on a subsequent loan. There are no origination fees, monthly fees, late fees, over-limit fees, or fees
for returned payments on the product.
Line of Credit - Elastic
Our current line of credit brand, Elastic, is licensed by an FDIC-regulated bank and operates in 34 states. Elastic is designed to
be a financial safety net, offering customers peace of mind to help cover unexpected expenses through a fully-online draw
feature. There are no origination fees, late fees, monthly fees, or over-limit fees. Additionally, customers must make a 10%
mandatory principal reduction payment each month designed to encourage the full repayment of the original loan amount in
approximately 10 months or less. As of December 31, 2021, Elastic loans receivable totaled $207.9 million, compared to
$163.2 million at December 31, 2020.
(4) Combined loans receivable is defined as loans owned by us and consolidated VIEs plus loans originated and owned by third-party lenders pursuant to our
CSO programs. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures” for more
information and for a reconciliation of Combined loans receivable to Loans receivable, net, the most directly comparable financial measure calculated in
accordance with US GAAP.
7

Similar to our agreements with the banks that license the use of Rise installment loans, under the terms of our Elastic
agreements with the bank, we provide marketing services and license our technology platform and proprietary credit and fraud
scoring models to originate and service Elastic customers. As the originator of the Elastic lines of credit, the bank reviews and
approves all marketing materials and campaigns and determines the underwriting strategies and score cutoffs used in processing
applications. The bank defines all program parameters and provides full compliance oversight over all aspects of the program.
Our platform supports the bank's operational and compliance activities related to the Elastic program. See “Management’s
Discussion and Analysis of Financial Condition and Results of Operations—Overview”.
Credit Card - Today Card
Our credit card brand, the Today Card, is the newest and fastest growing brand enabled by our platform, with 228% year-over-
year growth in the number of active customers during 2021. Today Card offers credit constrained Americans many of the credit
card features often reserved for prime customers. These features include higher line sizes up to $3,500, family flexibility, and
credit score monitoring. Originated by an FDIC-regulated bank under the licensed Mastercard brand, Today Card is our lowest
APR product, with an effective APR of 31% for the year ended December 31, 2021, and allows us to serve a broader spectrum
of non-prime Americans. As of December 31, 2021, Today Card credit cards receivable totaled $50.2 million, compared to
$14.5 million at December 31, 2020. In 2020, we followed a specific limited growth plan focused on customer response rates
and credit quality. In 2021, we expanded our growth plan and customer response to the Today Card has been very strong, with
high response rates and customer engagement, as well as positive customer satisfaction scores. We will look to continue to scale
this product in 2022.
OUR ADVANTAGES
Our leadership has decades of experience and deep knowledge to offer both customers and banks innovative online credit
solutions. We believe the following are our key advantages:
Blueprint™- Our Adaptable and Nimble Platform
Over the last two years, we have reconfigured our entire tech stack and platform into one user-friendly module. We believe the
Blueprint™platform to be an industry leader in customer user experience and adaptability to bank needs. The new Blueprint™
platform allows us to move features and tools seamlessly and effectively across brands. The platform will also enable future
products and brands to quickly reach market, while providing banks and others the ability to modify features, rates, and other
functionalities. The Blueprint™platform combines our user-friendly application management system, our proprietary
underwriting technology, and account management functionality. We believe this offers the ability to expand to new products
and brands and will prove to be an advantage for banks that license our platform.
Industry Leading Risk Analytics and Underwriting
Traditional approaches for underwriting credit, such as FICO scores, are not adequate for non-prime customers who may have
significant derogatory credit history, or no credit history at all. Unlike many lenders that may purchase wholesale data, we have
invested to create our own data infrastructure to process bank data and variables from numerous sources. Our risk analytics
infrastructure (all housed within Blueprint™) uses a massive (approximately 80+ terabyte) database composed of more than ten
thousand potential data variables. We use machine learning to enhance our models and see continuous improvement. Our
proprietary credit and fraud scoring models allow not only for the scoring of a broad range of non-prime customers, but also
across a variety of products, channels, geographies, and regulatory requirements. These models continue to expand to include
new variables and bank transaction data, which greatly increases our ability to model customer behaviors.
8

The above loss curves show our underwriting improvements by vintage, excluding the Today Card, although we note that the
2020 and 2021 vintages are not yet fully mature from a loss perspective. Furthermore, our discontinued UK operations are
presented in the 2013-2017 vintages.
Marketing
Our current three brands benefit from years of deep knowledge and customer research specifically on non-prime customers. The
current brands are well known in the segment with customer satisfaction scores between 89% and 95% among new customers
in 2021.
Our advantages in marketing also include our mix of acquisition channels. Historically, we and the banks that license our
technology have focused on direct mail efforts. Direct mail continues to be the largest channel and within the customer
acquisition cost ("CAC") targets, or in the case of our Today Card brand, much lower than our CAC targets. Throughout 2021,
we expanded our strategic partners channel substantially. We see considerably more space to grow this channel further and
reach wider audiences. Digital marketing will be a stronger focus for us going forward as we facilitate the launch of new
brands.
9
0%
5%
10%
15%
20%
25%
30%
35%
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
41
40
Cumulative principal loss rates as a percentage of originations by loan vintage
2013
2014
2015
2016
2017
2018
2019
2020
2021
2013
2014
2015
2017
2018
2019
2020
2021
2016

Commitment to Transparency, Lower Rates, and Flex Programs
Our goal for non-prime customers is not only to fill their credit needs today, but to help them gain their financial footing. We
call this “Good Today, Better Tomorrow.” Embedded in all of our brands are tools that we have learned, through experience
and customer research, make a difference in customers’ lives. These tools include rates that go down over time, transparency in
fee structure, no punitive or late fees, and most recently, payment flexibility tools. Approximately 72% of established Rise
installment loan customers in good standing have seen their rate reduced. Over the course of the last year, over 75,000
customers used some form of payment flexibility. These payment flexibility tools were rolled out in the early stages of the
pandemic but will continue to be a part of our brands into the future. We believe our ability to mold products to customer needs
and offer pathways to lower priced products and better credit scores helps distinguish us in the industry.
Market Size and Legacy Competition
We estimate that over 100 million Americans do not have access to traditional lending products. This population is poorly
served by banks and equally poorly served by legacy competitors, like payday and title loans. By continuing to innovate and
reducing prices, we believe our long-term growth potential is immense. Customers continue to seek transparent, trusted, online
solutions for their financial life. We strive to fill that enormous gap.
OUR STRATEGY
Grow Existing Brands
We hope to grow all the brands in our existing product portfolios. Each product portfolio saw substantial growth in 2021 from
2020 lows, and we anticipate increased growth among all our product portfolios, particularly our Today Card portfolio, as it is
our newest product. We, along with the banks we support, see opportunities in all marketing channels to expand portfolio size.
Within Targeted Financial Metrics
We base growth on two key metrics: CAC and charge-off rates. We aim to keep CAC within $250-300 and charge-off rates
between 20-25%. Beyond that, we closely monitor the unit economics of each brand, and manage our business to key long-term
targets such as 20% adjusted EBITDA margin(6). We aim to reach these targets as the portfolio matures over time.
UK operations presented in 2013-2018 only.
(5) 2020 represents limited marketing expense and customer acquisitions.
(6) Adjusted EBITDA margin is a non-GAAP financial measure. See “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Non-GAAP Financial Measures” for more information and for reconciliation to the most directly comparable financial measure calculated in
accordance with US GAAP.
10
$300
$275
$250
$255
$297
$256
$235
$237
$241
$247
$245
$297
$225
2013
CAC
Top Target Range $300
Bottom Target Range $250
2014
2015
2016
2017
2018
2019
2020
2021
Customer Acquisition Cost
(5)

Capital Allocation
We allocate cash flow to three key areas: growth, debt paydown, and stock buyback. We base these decisions on long-term
economic value add for shareholders, while also ensuring our ability to innovate and support non-prime consumers. In 2021, we
utilized all three allocations by: 1) growing the combined loans portfolio approximately 40%, 2) paying down approximately
$70 million, net on our debt facilities, and 3) buying back 19% of our outstanding common shares.
New Partnerships on the Blueprint™Platform
We anticipate the ability to add new partnerships and products onto our new platform. The new partnerships and brands, or
white labeled brands, will contribute to our growth and strategy in the future. Our new brands will focus on lower price points
and meeting customers at the point of need.
Other Revenue
In 2021, we launched the new Elevate.com as a non-prime consumer hub for financial wellness tools. The new site also
includes a marketplace for our brands and other resources that will benefit non-prime consumers. Although we do not anticipate
substantial revenue in 2022, we plan to scale this offering in the future.
OUR HUMAN CAPITAL AND COMMITMENT TO ENVIRONMENTAL, SOCIAL, AND GOVERNANCE
Human capital
We are committed to building and nurturing a distinctive corporate culture of innovation, excellence, collaboration and
integrity. Our key company values based on how we expect ourselves to serve customers, owners and each other are:
Think Big.
We have always been an innovator in our industry. Ideas, both big and small, are our competitive advantage. We
share a responsibility to think out of the box, challenge the status quo and embrace change.
Raise the Bar.
Excellence is not a skill. It is a habit—the gradual result of always striving to do better. As a company and as
individuals we push ourselves to build on success, learn from failure and get better every day.
Win Together.
Our goals are too big to achieve as individuals. Collaboration is not a by-product of our work; it is the primary
focus. It is also more fun.
Do the Right Thing.
Doing the right thing is not optional. We hold each other to the highest standards and earn our reputation
every day.
Our values are reinforced in all aspects of our employees’ relationship with our company, including during the recruiting
process, quarterly check-ins, and annual performance reviews. Each quarter, employees who demonstrate these values are
nominated for “Smart Awards,” and individuals and teams are selected and recognized at all-company Town Hall meetings. We
are focused on attracting talented employees who embody innovation, collaboration, and commitment to our core values. An
integral part of our hiring process is our intern program, which helps to ensure we continually have a pipeline of talent
throughout the year.
The technology sector is rapidly evolving, so we meaningfully invest in programs like Azure certification to advance the skills
of our workforce. Elevate employees have achieved over 300 Azure fundamentals and advanced-role certifications as of
December 31, 2021. We retain talent by providing market-competitive compensation and benefits, including flexible work
arrangements, incentives and recognition programs, leadership development opportunities, tuition assistance, community
involvement programs, and by fostering a company culture that gets stronger each year.
Elevate was named a “2021 Best Workplace in Texas” by Great Place to Work. We are focused on creating an exceptional
workplace and launched a new partnership with Gallup to identify strengths and improvement opportunities to make Elevate an
even better place to work. We believe this reflects our commitment to build a strong and lasting company and corporate culture.
We expanded Employee Resource Groups, which are voluntary, employee-led groups that help connect communities, raise
broader awareness around Diversity, Equity and Inclusion ("DEI"), and enable us to leverage our differences.
11

Based on employee feedback, we have adopted a hybrid work approach that is designed to enable collaboration while offering
our employees flexibility within a framework. We have two Connection Days a month where employees who live in the Dallas-
Fort Worth area ("DFW") are encouraged to work from the office to strengthen relationships and improve collaboration. We
empower our leaders to work with their teams and align on in-office expectations that work for each team. We implemented a
remote work policy for full-time employees who wish to live outside DFW, which expanded our ability to attract and retain
talent - we now have employees in 15 states and growing.
Employee well-being has always been top of mind for us, and with the recent rise in mental health concerns, focusing on well-
being is more important than ever. In 2021, we launched a well-being framework to support our employees and partnered with
Headspace to provide employees with a science-backed mindfulness and meditation app. We continue to offer relief time off for
COVID-19 related issues and offer occasional half days to support our employees and give them additional time to recharge.
Our working parents are provided flexible schedules to assist in managing work and childcare responsibilities and Elevate was
recently named for a third year in a row a “Best Place for Working Parents” in DFW. Our onboarding experience and employee
development programs transitioned to hybrid delivery, and we supported staff with virtual breakrooms, health challenges, and
we finished the year with a festive holiday event.
We’re committed to supporting local charitable organizations that make a difference in our community. We provide each
employee with 16 hours of paid volunteer time each year, and we hosted a Feed the Community Challenge during National
Volunteer Month to encourage employees to team up to help support our local food banks. Over the summer, we hosted an
Elevate our Community raffle, which provided approximately 111,000 meals to local neighbors in need. We also held a Charity
Swag sale with our unused company products, raising money to benefit Junior Achievement. In 2021, we gave to over 35 non-
profit organizations, and we launched a new Give for Good matching gift program to help double the impact of employee
donations to organizations that are important to them.
As of December 31, 2021, we had 436 full-time employees, including 211 in technology, 43 in risk management, 62 in
marketing and product development, 60 in customer support and loan operations and 60 in general and support functions. We
also outsource certain functions, such as collections and customer service to increase efficiencies and scalability. We use an
internal quality team to review and improve third-party performance.
Environmental, Social, and Governance
Elevate continues to make advancements in Environmental, Social, and Governance initiatives. These efforts are spearheaded
by our Chief Human Resources Officer and Chief Diversity Officer. Over the last year, we have created a mission for these
efforts to be included and forefront in employee communications.
Guided by our mission, we are driven by a shared responsibility to act as a positive force among our employees, customers, and
communities. We accomplish this through our core belief of doing the right thing — a principle that shapes our approach to the
environment, to society and to our own corporate governance. Through conscientious thought, planning and action, we are
committed to being a source of good wherever and whenever we can.
These efforts in 2022 include company-wide climate consciousness, well-being and DEI focus for employees, business ethics
tracking, and a continued commitment to customer financial health.
OUR REGULATORY ENVIRONMENT
The online consumer loan products we currently originate or support are subject to a range of laws, regulations and standards
that address consumer lending, banking, credit services, consumer protections and reporting, information sharing, marketing,
debt collection, data protection, state licensing and interest rate and term limitations, among other things.
All products are subject to supervision, regulation and / or enforcement by numerous regulatory bodies—from state regulators,
attorneys general, and federal regulators, like the CFPB, the FTC and in some cases the FDIC. Consistent with regulatory
expectations, we have an extensive compliance program and internal controls.
For a discussion of the risks related to our regulatory environment, see “Risk Factors—Other Risks Related to Compliance and
Regulation.”
12

State and local regulation and licensing applicable to products originated by Elevate
The Rise loans we originate directly to customers are regulated under a variety of enabling state statutes. The scope of state
regulation, including permissible interest rates, fees and terms, varies from state to state. Some states require specific
disclosures, mandate or prohibit certain terms and limit the maximum interest rate and fees that may be charged. Where
licensing or registration is required, we are subject to extensive state rules, licensing and examination. Failure to comply with
these requirements may result in, among other things, refunds of excess charges, monetary penalties, revocation of required
licenses, voiding of loans and other administrative enforcement actions. These Rise loans are available in the following 12
states: Alabama, Delaware, Georgia, Idaho, Illinois, Mississippi, Missouri, New Mexico, North Dakota, South Carolina, Utah
and Wisconsin. In these states, Rise may also be subject to additional municipal regulations and ordinances related to, for
example, certain non-bank loan products and debt collection. The scope of municipal regulations and ordinances vary. Several
state regulators have publicly expressed their intent to increase supervision and enforcement of consumer protection laws
against supervised entities. State consumer protection and privacy laws also apply to Rise loans. In many states, legislators and
attorneys general could increase their focus or enforcement of these consumer protection statutes. If this were to occur, it could
result in additional regulatory oversight and enforcement on our business.
US state and federal regulation
All of our products are subject to a variety of state and federal laws, including but not limited to the following:
Truth in Lending Act.
The federal Truth in Lending Act (“TILA”) and its underlying regulations known as Regulation Z
require creditors to deliver disclosures to borrowers during the life cycle of a loan—certain advertisements, at application, at
account opening or at consummation and for open-end credit products, such as Elastic and Today Card, periodically, and for
certain post-consummation events (e.g., refinancings, change in terms for open-end credit).
Under the appropriate disclosure rules, the originating creditor is required to provide borrowers with key information about the
loan, including, for open-end credit, the annual percentage rate (if applicable), applicable finance charges, transaction and
penalty fees, and, for closed-end loans, the annual percentage rate, the finance charge, the amount financed, the total of
payments, the number and amount of payments and payment due dates. Consumers are provided substantive protections
regarding loan products under Regulation Z and TILA with special rules for calculating annual percentage rates, advertising,
and rules for resolving billing errors for open-ended credit.
Fair Credit Reporting Act.
We are also subject to the Fair Credit Reporting Act (the “FCRA”) and similar state laws, as both a
user of consumer reports and a furnisher of consumer credit information to credit reporting agencies. The FCRA and similar
state laws regulate the use of consumer reports and reporting of information to credit reporting agencies. Specifically, the
FCRA establishes requirements that apply to the use of “consumer reports” and similar data, including certain notifications to
consumers, including when an adverse action, such as a loan declination, is based on information contained in a consumer
report. We only obtain and use consumer reports subject to the permissible purpose requirements under the FCRA, which also
permits us to share our experience information, information obtained from credit reporting agencies, and other customer
information with affiliates. We comply with notice and opt out requirements for prescreen solicitations and for certain
information sharing under the FCRA. We also have implemented an identity theft prevention program to fulfill the
requirements of the Red Flags Regulations and Guidelines issued under the Fair and Accurate Credit Transactions Act (the
“FACT Act”).
In meeting our duties to furnish consumer credit information to consumer reporting agencies, we:
Ø
furnish consumer credit information pursuant to the METRO 2 guidelines;
Ø
establish and maintain procedures regarding the accuracy and integrity of the consumer credit information we report; and
Ø
establish and maintain procedures to conduct timely investigations of customer disputes (received directly from customers
or through credit reporting agencies) regarding the consumer credit information we report to the consumer reporting
agencies.
Equal Credit Opportunity Act.
The federal Equal Credit Opportunity Act (the “ECOA”) generally prohibits creditors from
discriminating against applicants on the basis of race, color, sex, age (provided the individual is of legal age to enter into a
contract), religion, national origin, marital status, the fact that all or part of the applicant’s income derives from any public
assistance program or the fact that the applicant has in good faith exercised any right under the federal Consumer Credit
Protection Act. Regulation B, which implements ECOA, restricts creditors from requesting certain types of information from
loan applicants and from using advertising or making statements that would discourage, on a prohibited basis, a reasonable
person from making or pursuing an application.
13

In the underwriting of loans offered through our online platform, and with respect to all aspects of the credit transaction,
including any servicing of loans and other credit, we, our lending partners and marketing affiliates must comply with applicable
provisions prohibiting discouragement and discrimination.
ECOA also requires creditors to provide consumers with timely notices of adverse action taken on credit applications or
counteroffers. A prospective borrower applying for a loan but denied credit or offered a counteroffer is provided with an
adverse action notice.
FTC Act and Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010.
Both the FTC and CFPB regulate
advertising, marketing of and practices related to financial products and services. The FTC is charged with preventing unfair or
deceptive acts or practices and false or misleading advertisements, and the CFPB is charged with preventing unfair, deceptive,
or abusive acts and practices.
Unfair, Deceptive, Abusive Acts and Practices.
The Dodd-Frank Act prohibits “unfair, deceptive or abusive” acts or practices
(“UDAAPs”). Through enforcement actions, the CFPB has found UDAAP conduct in most phases in the life cycle of a loan,
including the marketing, collecting and reporting of loans. UDAAPs could involve omissions or misrepresentations of
important information to consumers or practices that take advantages of vulnerable consumers, such as elderly or low-income
consumers. All products and services provided by Elevate and its vendors are subject to the UDAAP prohibition. There are also
various state laws that govern unfair and deceptive acts and practices with which we must comply.
Military Lending Act.
The Military Lending Act (“MLA”) restricts, among other things, the interest rate and other terms that
can be offered to active military personnel and their dependents on most types of consumer credit. The MLA caps the interest
rate that may be offered to a covered borrower to a 36% military annual percentage rate (“MAPR”), which includes certain fees
such as application fees, participation fees and fees for add-on products. The MLA also requires certain disclosures and
prohibits certain terms, such as mandatory arbitration if a dispute arises concerning the consumer credit product. The MLA
covers Elastic, Rise and the Today Card and restricts our, or our bank partners', ability to offer our products to military
personnel and their dependents above a 36% MAPR. Failure to comply with the MLA may limit our ability to collect principal,
interest, and fees from borrowers and may result in civil and criminal liability that could harm our business.
The Servicemembers Civil Relief Act.
The federal Servicemembers Civil Relief Act (“SCRA”) and similar state laws apply to
certain loans made to certain members of the US military, reservists and members of the National Guard and certain
dependents. The SCRA limits the interest rate a creditor may charge or certain collection actions a creditor may take on certain
loans while a servicemember is on military duty. We maintain policies and procedures to comply with SCRA.
The Electronic Signatures in Global and National Commerce Act.
The federal Electronic Signatures in Global and National
Commerce Act (“E-SIGN”) and similar state laws, particularly the Uniform Electronic Transactions Act (“UETA”) authorize
the creation of legally binding and enforceable agreements utilizing electronic records and signatures. E-SIGN and UETA
require businesses that use electronic records or signatures in consumer transactions and provide required disclosures to
consumers electronically, to obtain the consumer’s consent to receive information electronically. When a borrower is provided
electronic disclosures, we obtain his or her consent to transact business electronically, to receive electronic disclosures and
maintain electronic records in compliance with E-SIGN and UETA requirements. We also follow similar state e-signature rules
mandating that certain disclosures be made, and certain steps be followed, in order to obtain and authenticate e-signatures.
Electronic Fund Transfer Act.
The Electronic Fund Transfer Act of 1978 (“EFTA”) protects consumers engaging in electronic
fund transfers, including preauthorized transactions and recurring transactions. The EFTA is implemented through Regulation
E. Borrowers of our products often choose to repay by electronic fund transfers (“EFTs”) and, accordingly, a written
authorization, signed or similarly authenticated, may be required in connection with auto-pay features. To the extent a borrower
repays his or her payment obligation through EFTs, the EFTA and Regulation E apply, and contain restrictions and disclosure
requirements while providing consumers certain rights relating to EFTs. Restrictions on how consumers choose to pay or how
lenders comply with EFTs could impact our current business processes.
Fair Debt Collection Practices Act.
The federal Fair Debt Collection Practices Act (the “FDCPA”) provides guidelines and
limitations on the conduct of third-party debt collectors and debt buyers when collecting consumer debt. The CFPB also
recently passed Regulation F, which implements the FDCPA and inter alia, places additional restrictions on collection activities
(including call frequency), gives consumers additional rights, and requires additional disclosures. While the FDCPA and
Regulation F generally do not apply to first-party creditors collecting their own debts or to servicers when collecting debts that
were current when servicing began, we use the FDCPA and Regulation F as a guideline for all collections. We require all
vendors and third parties that provide collection services on our behalf to comply with the FDCPA and Regulation F to the
extent possible. We also comply with state and local laws that apply to creditors and provide guidance and limitations similar to
the FDCPA and Regulation F.
14

Fair Credit Billing Act.
The Fair Credit Billing Act ("FCBA") protects consumers from prejudicial or unfair billing practices
in open-ended lines of credit and credit cards. It lays out consumers' rights to dispute credit card issuers' charges and addresses
consumer redress for common billing errors.
Gramm-Leach-Bliley Act.
We are also subject to various federal and state laws and regulations relating to privacy and security
of consumers’ nonpublic personal information. Under these laws, including the federal Gramm-Leach-Bliley Act (“GLBA”)
and Regulation P promulgated thereunder, we must disclose our privacy policy and practices, including those policies relating
to the sharing of nonpublic personal information with third parties. We may also be required to provide an opt-out to certain
sharing. The GLBA and other laws also require us to safeguard personal information. The FTC regulates the safeguarding
requirements of the GLBA for non-bank lenders through its Safeguard Rules.
Anti-money laundering and economic sanctions.
We and the originating lenders that we work with are also subject to certain
provisions of the USA PATRIOT Act and the Bank Secrecy Act under which we must maintain an anti-money laundering
compliance program covering certain of our business activities. In addition, the Office of Foreign Assets Control prohibits us
from engaging in financial transactions with specially designated nationals.
Anticorruption.
We are also subject to the US Foreign Corrupt Practices Act (the “FCPA”) which generally prohibits
companies and their agents or intermediaries from making improper payments to foreign officials for the purpose of obtaining
or keeping business and/or other benefits.
Telemarketing Sales Rule.
We are also subject to the Telemarketing and Consumer Fraud and Abuse Prevention Act, the
FTC’s Telemarketing Sales Rule promulgated pursuant to such Act, and similar state laws. The Telemarketing Sales Rule
prohibits deceptive and abusive telemarketing acts or practices, such as calling before 8 a.m. or after 9 p.m., and requires
telemarketers and sellers to make certain disclosures to consumers in every outbound call. Telemarketers are also required to
comply with a company specific do-not-call framework, as well as with state and federal do-not-call registries. We have
implemented policies and procedures reasonably designed to comply with the Telemarketing Sales Rule.
Telephone Consumer Protection Act.
We are also subject to the Telephone Consumer Protection Act and its implementing
regulations (together, the “TCPA”) and the regulations of the FCC. The TCPA regulates the delivery of live and prerecorded
telemarketing calls, non-marketing calls to cell phones through the use of an automated telephone dialing system, fax
advertisements, and text messages. For example, under the TCPA, it is unlawful to make many of these types of
communications without the prior consent of the recipient. The TCPA also established a federal do-not-call registry, with the
Telemarketing Sales Rule, as noted above. We maintain policies and procedures reasonably designed to comply with the TCPA.
CAN-SPAM Act.
We are subject to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and
the FTC’s rules promulgated pursuant to such Act (together, “CAN-SPAM Act”), which establish requirements for certain
“commercial messages” and “transactional or relationship messages.” For example, the CAN-SPAM Act prohibits the sending
of messages that contain false, deceptive or misleading information. It also gives recipients the right to stop receiving
commercial messages. We have implemented policies and procedures reasonably designed to comply with the CAN-SPAM
Act.
CARD Act.
The Today Card is subject to the Credit Card Accountability Responsibility and Disclosure ("CARD") Act that
establishes fair and transparent practices relating to credit cards. The CARD Act, among other things, provides protections for
consumers such as limiting interest rate hikes, banning the issuance of credit cards to anyone less than 21 years of age without
an adult co-signer, limiting over-limit, late and account-opening fees, and requiring transparent disclosures related to minimum
payments.
Consumer Financial Protection Bureau
The CFPB regulates consumer financial products and services, including the consumer loans that we offer. The CFPB has
regulatory, supervisory and enforcement powers over certain providers of consumer financial products and services. For a
discussion of the risks to our business related to CFPB regulation, see “Risk Factors— The CFPB may have examination
authority over our consumer lending business that could have a significant impact on our business.”
Federal Trade Commission
The FTC enforces the safeguarding requirements of the GLBA against non-banks pursuant its authority to enforce Section 5 of
the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices. In addition, the FTC has a history of
pursuing enforcement actions against non-bank lenders and online lead generators for alleged unfair or deceptive acts or
practices in connection with the marketing or servicing of consumer credit products and services. Like the CFPB, the FTC may
issue fines and corrective orders that could require us to make revisions to our existing business models. The FTC has
jurisdiction over Elevate and its business practices.
15

OUR INTELLECTUAL PROPERTY
Protecting our rights to our intellectual property is critical, as it enhances our ability to offer distinctive services and products to
customers, which differentiates us from our competitors. We rely on a combination of trademark laws and trade secret
protections in the US and other jurisdictions, as well as confidentiality procedures and contractual provisions, to protect the
intellectual property rights related to our proprietary analytics, predictive underwriting models and software systems. We have
either registered trademarks and/or pending applications in the US for the marks Elevate, Rise, Elastic, Today Card and
Blueprint™. Our trademarks are materially important to us and we anticipate maintaining them and renewing them.
OUR HISTORY
We were created through the spin-off of the direct lending and branded product businesses of TFI, which was founded in 2001.
Prior to the spin-off transaction, TFI had two discrete lines of business: (1) a direct lender and branded product provider to non-
prime consumers and (2) a licensor of its technology platform to third-party lenders. In order to allow each of these separate
lines of business to focus on its relative strategic and operational strengths and future business plans, the board of directors of
TFI decided to spin off its direct lending and branded products business into a separate company.
We were incorporated in Delaware on January 31, 2014 as a subsidiary of TFI, and we had no material assets or activities as a
separate corporate entity until the spin-off occurred. On May 1, 2014, TFI contributed the assets and liabilities associated with
its direct lending and branded products business to us and distributed its interest in our Company to its stockholders, but
retained the assets and liabilities associated with its licensed technology platform line of business. TFI’s retained business line
entails providing marketing services to third-party lenders and licensing TFI’s technology platform to these lenders for
marketing and licensing fees. TFI previously conducted its direct lending business through various legal entity subsidiaries,
which were contributed to us in the spin-off transaction.
On April 11, 2017, we closed an initial public offering (“IPO”) of 12,400,000 shares of our common stock at a price of $6.50
per share to the public. In connection with the closing, the underwriters exercised their option to purchase in full for an
additional 1,860,000 shares. On April 6, 2017, our stock began trading on the New York Stock Exchange (“NYSE”) under the
symbol “ELVT.”
AVAILABLE INFORMATION
Our website address is www.elevate.com, and our investor relations website is located at http://investors.elevate.com.
Information on our website is not incorporated by reference herein. We file annual, quarterly and special reports, proxy
statements and other information with the Securities and Exchange Commission (the “SEC”). These filings are also available on
the SEC’s website at www.sec.gov. You also may read and copy reports and other information filed by us at the office of the
NYSE at 20 Broad Street, New York, New York 10005.
We make our Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and all
amendments to these reports, available free of charge on our investor relations website as soon as reasonably practicable after
such reports are filed with, or furnished to, the SEC. In addition, our Corporate Governance Guidelines, Code of Business
Conduct and Ethics Policy, Related Party Transaction Policy, and charters of the Audit Committee, Compensation Committee,
Nominating and Corporate Governance Committee and Risk Committee are available on our investor relations website. We will
provide reasonable quantities of electronic or paper copies of filings free of charge upon request. In addition, we will provide a
copy of the above referenced charters to stockholders upon request.
16

Item 1A. Risk Factors
Investing in our common stock involves a high degree of risk. A summary of material risks include those set forth below. You
should carefully consider the following risks and all other information contained in this Annual Report on Form 10-K,
including our consolidated financial statements and the related notes, before investing in our common stock. The risks and
uncertainties described below are not the only ones we face but include the most significant factors currently known by us that
make investing in our securities speculative or risky. Additional risks and uncertainties that we are unaware of, or that we
currently believe are not material, also may become important factors that affect us. If any of the following risks materialize,
our business, financial condition and results of operations could be materially harmed. In that case, the trading price of our
common stock could decline, and you may lose some or all of your investment.
Risk Factor Summary
Risks Related to Our Business and Industry
•
The COVID-19 pandemic has had and will likely continue to have a material adverse effect on our business, prospects,
results of operations, financial condition or cash flows.
•
Fluctuations in interest rates could negatively affect transaction volume and our finance charges.
•
We operate in an industry that is rapidly evolving. Failure to keep up with changes and developments in the non-prime
lending industry could have a material adverse effect on our business, prospects, results of operations, financial
condition or cash flows.
•
Our most recent annual revenue declined from the prior year and we may not be able to maintain consistent
profitability or grow in the future.
•
Regulators and payment processors are scrutinizing certain online lenders’ access to the Automated Clearing House
system to disburse and collect loan proceeds and repayments, and any interruption or limitation on our ability to access
this critical system would have a material adverse effect on our business, prospects, results of operations, financial
condition or cash flows.
•
Failure to effectively identify, manage, monitor and mitigate fraud risk on a large scale from incomplete or incorrect
information provided to us by customers or other third parties could cause us to incur substantial losses, and our
operating results, brand and reputation could be harmed.
•
Because of the non-prime nature of our customers, we have historically experienced a high rate of net charge-offs as a
percentage of revenues, and our ability to price appropriately in response to this and other factors is essential. We rely
on our proprietary credit and fraud scoring models in the forecasting of loss rates. If we are unable to effectively
forecast loss rates, it may have a material adverse effect on our business, prospects, results of operations, financial
condition or cash flows.
•
We depend on debt financing and our business could be adversely affected by a lack of sufficient financing at
acceptable prices or disruptions in the credit markets, which could reduce our access to credit.
•
We rely on relationships, which are generally non-exclusive and subject to termination, with marketing affiliates and
other third parties to identify potential customers for our loans, and the growth of our customer base could be
adversely affected if any such relationships are terminated or the number of referrals we receive is reduced.
•
Our success and future growth depend on our successful marketing efforts, and if such efforts are not successful, our
business, prospects, results of operations, financial condition or cash flows may be harmed.
•
The failure of third parties to continue to provide certain key services to us in the current manner and at the current
rates may have a material adverse effect on our business, prospects, results of operations, financial condition or cash
flows.
•
The profitability of our Bank-Originated Products could be adversely affected by policy or pricing decisions made by
the originating lenders.
•
A decline in economic conditions could result in decreased demand for our loans or cause our customers’ default rates
to increase, harming our operating results.
•
We operate in a highly competitive environment and face competition from a variety of traditional and new lending
institutions, including other online lending companies, and such competition could adversely affect our business,
prospects, results of operations, financial condition or cash flows.
•
Our business depends on the uninterrupted operation of our systems and business functions, including our information
technology, as well as the ability of such systems to support compliance with legal and regulatory requirements.
•
We are subject to cybersecurity risks and security breaches and may incur increasing costs in an effort to minimize
those risks and to respond to cyber incidents, and we may experience harm to our reputation and liability exposure
from security breaches.
•
To date, we have derived our revenues from a limited number of products and markets. Our efforts to expand our
market reach and product portfolio may not succeed or may put pressure on our margins.
17

•
Our allowance for loan losses may not be adequate to absorb such losses, and if we experience rising credit or fraud
losses, our results of operations would be adversely affected.
•
The determination of the fair values of our loan and credit card receivables portfolio involves unobservable inputs that
can be highly subjective and may prove to be materially different that the actual economic outcome.
•
Increased customer acquisition costs and/or data costs would reduce our margins.
•
If we are not able to attract and retain qualified officers and key employees, or if such officers or employees are
temporarily unable to fully contribute to our operations, our business could be materially adversely affected.
•
Our loan business is seasonal in nature, which causes our revenues and earnings to fluctuate.
•
We may be unable to protect our proprietary technology and analytics or keep up with that of our competitors.
•
We are subject to intellectual property disputes from time to time, and such disputes may be costly to defend.
•
Current and future litigation or settlements or regulatory proceedings could cause management distraction, harm our
reputation and have a material adverse effect on our business, prospects, results of operations, financial condition or
cash flows.
•
We may be unable to use some or all of our net operating loss carryforward, which could have a material adverse
effect on our results of operations, financial condition or cash flows.
Other Risks Related to Compliance and Regulation
•
We, our marketing affiliates, our third-party service providers, and our bank partners are subject to complex federal,
state and local lending and consumer protection laws, and if we fail to comply with applicable laws, regulations, rules
and guidance, our business could be adversely affected.
•
The regulatory landscape in which we operate is continually changing due to new CFPB rules, regulations and
interpretations, as well as various legal actions that have been brought against others in marketplace lending. If
litigation on similar theories were brought against us when we work with a federally insured bank that makes loans,
rather than making loans ourselves and were such an action to be successful, our business, prospects, results of
operations, financial condition or cash flows will be materially adversely affected.
•
We use third-party collection agencies to assist us with debt collection. Their failure to comply with applicable debt
collection regulations could subject us to fines and other liabilities, which could harm our reputation and business.
•
Our business is subject to complex and evolving laws and regulations regarding privacy, data protection, and other
matters, which could result in claims, changes to our business practices, monetary penalties, increased cost of
operations, or declines in user growth or engagement, or otherwise harm our business.
Risks Related to the Securities Markets and Ownership of Our Common Stock
•
The price of our common stock may be volatile, and the value of your investment could decline.
•
We do not intend to pay dividends for the foreseeable future.
•
Anti-takeover provisions in our charter documents and Delaware law may delay or prevent an acquisition of us.
•
Our amended and restated certificate of incorporation designates the Court of Chancery of the State of Delaware as the
exclusive forum for certain litigation that may be initiated by our stockholders, which could limit our stockholders’
ability to obtain a favorable judicial forum for disputes with us.
We attempt to mitigate the foregoing risks. However, if we are unable to effectively manage the impact of these and other risks,
our ability to meet our objectives would be substantially impaired and any of the foregoing risks could materially adversely
affect our financial condition, results of operations, cash flows, our ability to make distributions to our stockholders, or the
market price of our common stock.
RISKS RELATED TO OUR BUSINESS AND INDUSTRY
The COVID-19 pandemic has had and will likely continue to have a material adverse effect on our business,
prospects, results of operations, financial condition or cash flows.
The COVID-19 pandemic and the governmental responses to the pandemic have resulted in unprecedented uncertainty,
volatility and disruption in financial markets and in governmental, commercial and consumer activity in the U.S. and globally,
including the markets that we serve. Governmental responses to the pandemic have included orders closing businesses not
deemed essential and shelter in place orders. These actions, together with responses to the pandemic by businesses and
individuals, have resulted in rapid decreases in commercial and consumer activity, rapid increases in unemployment, market
downturns and volatility, disruptions to global supply chains and changes to consumer's behavior.
18

The effects of the pandemic on us could be exacerbated given that the pandemic, and preventative measures taken to contain or
mitigate COVID-19 and any future variants, may increasingly have significant negative effects on consumer discretionary
spending and demand for and repayment of our products. Further, many of our customers are experiencing layoffs, slowdowns,
work stoppages and other changes in work and financial circumstances, diminishing their demand for loans, eligibility for loans
and ability to repay loans. In addition, efforts we took in response to the pandemic, such as expanding our payment flexibility
programs, or to mitigate the effects of the pandemic, such as implementing underwriting changes to address credit risk
associated with originations during the economic crisis created by the COVID-19 pandemic, have had and may continue to
have other effects on our business and results of operations, such as by reducing loan origination volume, or may not be
successful or may have other effects on our business and results of operations such as, for example, decreasing the average
annual percentage rate ("APR") of our products or an adverse impact on the fair value of the loan portfolio.
Additionally, while we have successfully transitioned our employee base to a remote working environment, normal operations
may be difficult to maintain, and our resources may be constrained. Similarly, the operations of our business partners and third-
party service providers may be constrained, reducing the effectiveness of collections, credit bureau reporting, marketing or
other aspects of our operations.
The extent to which the COVID-19 pandemic will continue to impact our business will depend on future developments that are
highly uncertain and cannot be predicted at this time, including, but not limited to, the actions taken and restrictions imposed to
prevent the spread of COVID-19 and any future variants, the availability, acceptance, and effectiveness of vaccines, the
duration and severity of any future outbreaks and the impacts on consumers, businesses and the global economy. An extended
period of economic disruption as a result of the COVID-19 pandemic could have a material negative impact on our business,
financial condition and results of operations, though the full extent and duration is uncertain. To the extent the COVID-19
pandemic continues to adversely affect our business and financial results, it is likely to also have the effect of heightening many
of the other risks described in this "Risk Factors" section.
Fluctuations in interest rates could negatively affect transaction volume and our finance charges.
Our funding facilities are variable rate in nature and tied to either a base rate of the greater of the 3-month LIBOR rate, the five-
year LIBOR swap rate or 1% at the borrowing date for Rise and Elastic, or for the Today Card facility, the Wall Street Journal
("WSJ") Prime Rate with a floor of 3.25%. Thus, any increase in the 3-month LIBOR rate or the WSJ Prime Rate could result
in an increase in our net interest expense. Interest rate changes may also adversely affect our business forecasts and
expectations and are highly sensitive to many macroeconomic factors beyond our control, such as inflation, recession, the state
of the credit markets, changes in market interest rates, global economic disruptions, unemployment and the fiscal and monetary
policies of the federal government and its agencies. This would reduce profit margins unless there was a commensurate
reduction in losses. Any material reduction in our interest rate spread could have a material adverse effect on our business,
prospects, results of operations, financial condition or cash flows. In the event that the spread between the rate at which we lend
to our customers and the rate at which we borrow from our lenders decreases our business, prospects, results of operations,
financial condition or cash flows will be harmed.
We operate in an industry that is rapidly evolving. Failure to keep up with changes and developments in the
non-prime lending industry could have a material adverse effect on our business, prospects, results of
operations, financial condition or cash flows.
Although our management team has many years of experience in the non-prime lending industry, we operate in an evolving
industry that may not develop as expected. Assessing the future prospects of our business is challenging in light of both known
and unknown risks and difficulties we may encounter. Growth prospects in non-prime lending can be affected by a wide variety
of factors including:
•
Competition from other online and traditional lenders and credit card providers;
•
Regulatory limitations that impact the non-prime lending products we can offer and the markets we can serve;
•
An evolving regulatory and legislative landscape;
•
Developing and implementing new technology-driven products and services;
•
Access to important marketing channels;
•
Changes in consumer behavior;
•
Access to adequate financing;
•
Increasingly sophisticated fraudulent borrowing and online theft;
•
Challenges with new products and new markets;
19

•
Dependence on our proprietary technology infrastructure and security systems;
•
Dependence on our personnel and certain third parties with whom we do business;
•
Risks to our business if our systems are hacked or otherwise compromised;
•
Evolving industry standards;
•
Recruiting and retention of qualified personnel necessary to operate our business;
•
Risks to our business relating to natural or man-made catastrophes, such as fires, hurricanes and tornadoes, floods,
earthquakes, or other natural disasters, terrorist attacks, computer viruses and telecommunications failures; and
•
Fluctuations in the credit markets and demand for credit.
We may not be able to successfully address these factors, which could negatively impact our business, prospects, results of
operations, financial condition or cash flows.
Our most recent annual revenue declined from the prior year and we may not be able to maintain consistent
profitability or grow in the future.
Our revenue growth rate has fluctuated over the past few years and it is possible that, in the future, even if our revenues
continue to increase, our rate of revenue growth could decline, either because of external factors affecting the growth of our
business, such as the COVID-19 pandemic, or because we are not able to scale effectively as we grow. In addition, we will need
to generate and sustain increased revenues in future periods in order to remain profitable, and, even if we do, we may not be
able to maintain or increase our level of profitability. If we cannot manage our growth effectively, it could have a material
adverse effect on our business, prospects, results of operations, financial condition or cash flows.
Regulators and payment processors are scrutinizing certain online lenders’ access to the Automated
Clearing House system to disburse and collect loan proceeds and repayments, and any interruption or
limitation on our ability to access this critical system would have a material adverse effect on our business,
prospects, results of operations, financial condition or cash flows.
When making loans in the US, we typically use the Automated Clearing House (“ACH”) system to deposit loan proceeds into
our customer accounts and to withdraw authorized payments from those accounts. ACH transactions are processed by banks. It
has been reported that US federal regulators have taken or threatened actions, commonly referred to as "Operation Choke
Point," intended to discourage banks and other financial services providers from providing access to banking and third-party
payment processing services to lenders in our industry. These actions have reduced the number of banks and payment
processors who provide ACH payment processing services and could conceivably make it increasingly difficult to find banking
partners and payment processors in the future and/or lead to significantly increased costs for these services. If we lost access to
the ACH system because our payment processor was unable or unwilling to access the ACH system on our behalf, we would
experience a significant reduction in customer loan payments. Although we would notify consumers that they would need to
make their loan payments via physical check, debit card or other method of payment a large number of customers would likely
go into default because they are expecting automated payment processing. Any interruption or limitation on our ability to access
the ACH system would have a material adverse effect on our business, financial condition and results of operations.
Failure to effectively identify, manage, monitor and mitigate fraud risk on a large scale from incomplete or
incorrect information provided to us by customers or other third parties could cause us to incur substantial
losses, and our operating results, brand and reputation could be harmed.
For the loans we originate through Rise, our growth depends on effective loan underwriting resulting in acceptable customer
profitability. This is equally important for the Rise loans, Elastic lines of credit and Today Card credit card receivables
originated by third-party banks. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations
—Components of Our Results of Operations—Revenues.” Lending decisions by our originating lenders are made using our
proprietary credit and fraud scoring models, which we license to them. Lending decisions are based on information provided by
loan applicants and on information provided by consumer reporting agencies, including third-party data providers. Data
provided by third-party sources is a significant component of our decision methodology. To the extent that applicants provide
inaccurate or unverifiable information or data from third-party providers is incomplete or inaccurate, the credit score delivered
by our proprietary scoring methodology may not accurately reflect the associated risk. Additionally, a credit score assigned to a
borrower may not reflect that borrower's actual creditworthiness because the credit score may be based on outdated, incomplete
or inaccurate consumer reporting data, and we do not verify the information obtained from the borrower's credit report.
20

Additionally, there is a risk that, following the date of the credit report that we obtain and review, a borrower may have:
•
become past due in the payment of an outstanding obligation;
•
defaulted on a pre-existing debt obligation;
•
taken on additional debt; or
•
sustained other adverse financial events.
Our resources, technologies and fraud prevention tools, which are used to originate or facilitate the origination of loans or lines
of credit may be insufficient to accurately detect and prevent fraud. Inaccurate analysis of credit data that could result from false
loan application information could harm our reputation, business and operating results. If credit and/or fraud losses increased
significantly due to inadequacies in underwriting or new fraud trends, new customer originations may need to be reduced until
credit and fraud losses returned to target levels, and business could contract.
In addition, our proprietary credit and fraud scoring models use identity and fraud checks analyzing data provided by external
databases to authenticate each customer’s identity. The level of our fraud charge-offs and results of operations could be
materially adversely affected if fraudulent activity were to significantly increase. Online lenders are particularly subject to fraud
because of the lack of face-to-face interactions and document review. If applicants assume false identities to defraud us the
related portfolio of loans will exhibit higher loan losses. We have in the past and may in the future incur substantial losses and
our business operations could be disrupted if we, or the originating lenders, are unable to effectively identify, manage, monitor
and mitigate fraud risk using our proprietary credit and fraud scoring models.
It may be difficult or impossible to recoup funds underlying loans made in connection with inaccurate statements, omissions of
fact or fraud. Loan losses are currently the largest cost as a percentage of revenues across our products. High profile fraudulent
activity could also lead to regulatory intervention, negatively impact our operating results, brand and reputation and require us,
and the originating lenders, to take steps to reduce fraud risk, which could increase our costs.
Any of the above risks could have a material adverse effect on our business, financial condition and results of operations.
Because of the non-prime nature of our customers, we have historically experienced a high rate of net
charge-offs as a percentage of revenues, and our ability to price appropriately in response to this and other
factors is essential. We rely on our proprietary credit and fraud scoring models in the forecasting of loss
rates. If we are unable to effectively forecast loss rates, it may have a material adverse effect on our
business, prospects, results of operations, financial condition or cash flows.
Our net charge-offs as a percentage of revenues for the years ended December 31, 2021 and 2020 were 39% and 41%,
respectively. Because of the non-prime nature of our customers, it is essential that our products are appropriately priced, taking
this and all other relevant factors into account. In making a decision whether to extend credit to prospective customers we and
the originating lenders rely heavily on our proprietary credit and fraud scoring models. Our proprietary credit and fraud scoring
models are based on previous historical experience. Typically, however, our models will become less effective over time and
need to be rebuilt regularly to perform optimally. This is particularly true in the context of our preapproved direct mail
campaigns. If we are unable to rebuild our proprietary credit and fraud scoring models, or if they do not perform up to target
standards the products will experience increasing defaults or higher customer acquisition costs. In addition, any upgrades or
planned improvements to our technology and credit models may not be implemented on the timeline that we expect or may not
drive improvements in credit quality for our products as anticipated, which may have a material adverse effect on our business,
financial condition and results of operations.
Any failure in our proprietary credit and fraud scoring models to adequately predict the creditworthiness of customers, assess
prospective customers’ financial ability to repay their loans, or any or all of the other components of the credit decision process
described herein fails, higher than forecasted losses may result. Furthermore, if we are unable to access the third-party data used
in our proprietary credit and fraud scoring models, or access to such data is limited, the ability to accurately evaluate potential
customers using our proprietary credit and fraud scoring models will be compromised. As a result, we may be unable to
effectively predict probable credit losses inherent in the resulting loan portfolio, and we, and the originating lender, may
consequently experience higher defaults or customer acquisition costs, which could have a material adverse effect on our
business, prospects, results of operations, financial condition or cash flows.
Additionally, any errors in the development and validation of any of the models or tools used to underwrite loans, such loans
may result in higher delinquencies and losses. Moreover, if future performance of customer loans differs from past experience,
which experience has informed the development of our proprietary credit and fraud scoring models, delinquency rates and
losses could increase.
21

If our proprietary credit and fraud scoring models were unable to effectively price credit to the risk of the customer, lower
margins would result. Either our losses would be higher than anticipated due to “underpricing” products or customers may
refuse to accept the loan if products are perceived as “overpriced.” Additionally, an inability to effectively forecast loss rates
could also inhibit our ability to borrow from our debt facilities, which could further hinder our growth and have a material
adverse effect on our business, financial condition and results of operations.
We depend on debt financing and our business could be adversely affected by a lack of sufficient financing
at acceptable prices or disruptions in the credit markets, which could reduce our access to credit.
We depend in part on debt financing primarily from Victory Park Management, LLC (“VPC”), an affiliate of Victory Park
Capital and Park Cities Asset Management, LLC ("PCAM"). If VPC or PCAM became unwilling or unable to provide debt
financing to us at prices acceptable to us, we would need to secure additional debt financing or potentially reduce loan
originations. The availability of these financing sources depends on many factors, some of which are outside of our control.
The Elastic product, which is originated by a third-party lender, has a loan participation interest sold to Elastic SPV, Ltd.
(“Elastic SPV”), a Cayman Islands entity. Elastic SPV has a loan facility with VPC in order to fund the loan participation
purchases, for which we provide credit support, and we have entered into a credit default protection agreement with Elastic SPV
that provides protection for loan losses. Similarly, the Rise loans originated by FinWise and CCB, have a loan participation
interest sold to EF SPV, Ltd. (“EF SPV”) and EC SPV, Ltd. ("EC SPV"), both Cayman Islands entities. EF SPV and EC SPV
have a loan facility with VPC in order to fund the loan participation purchases, for which we provide credit support, and we
have entered into credit default protection agreements with both EF SPV and EC SPV that provide protection for loan losses.
The Today Card product, which is originated by CCB, has a participation interest sold to Today SPV, LLC ("TSPV"). The
TSPV Facility, which was entered into among TSPV and Today Card, LLC ("TC LLC"), both wholly-owned subsidiaries of the
Company, and PCAM, is used to fund the loan participation purchases. Any voluntary or involuntary halt to these existing
programs could result in the originating lenders halting further loan originations until an additional financing partner could be
identified.
We may also experience the occurrence of events of default or breaches of financial or performance covenants under our debt
agreements, which are currently secured by all our assets. Any such occurrence or breach could result in the reduction or
termination of our access to institutional funding or increase our cost of funding. Certain of these covenants are tied to our
customer default rates, which may be significantly affected by factors, such as economic downturns or general economic
conditions beyond our control and beyond the control of individual customers. In particular, loss rates on customer loans may
increase due to factors such as prevailing interest rates, the rate of unemployment, the level of consumer and business
confidence, commercial real estate values, energy prices, changes in consumer and business spending, the number of personal
bankruptcies, disruptions in the credit markets and other factors. We have covenants that are tied to our available cash and cash
equivalents. We have cash commitments in 2022, as described in "Management's Discussion and Analysis of Financial
Condition and Results of Operations—Commitments and Contractual Obligations", that may decrease our cash and cash
equivalents during the year. If we breach any such covenant, we likely would seek to obtain a waiver from the applicable
lender. While we have received such waivers in the past, we can provide no assurance that an affected lender would provide a
waiver in the future. A reduction or termination of funding from our existing lenders could result in increases in our cost of
capital, which would reduce our net profit margins.
In the future, we may seek to access the debt capital markets to obtain capital to finance growth. However, our future access to
the debt capital markets could be restricted due to a variety of factors, including a deterioration of our earnings, cash flows,
balance sheet quality, or overall business or industry prospects, adverse regulatory changes, a disruption to or deterioration in
the state of the capital markets or a negative bias toward our industry by market participants. If adequate funds are not available,
or are not available on acceptable terms, we may not have sufficient liquidity to fund our operations, make future investments,
take advantage of acquisitions or other opportunities, or respond to competitive challenges and this, in turn, could have a
material adverse effect on our business, financial condition and results of operations.
22

We rely on relationships, which are generally non-exclusive and subject to termination, with marketing
affiliates and other third parties to identify potential customers for our loans and the growth of our
customer base could be adversely affected if any such relationships are terminated or the number of
referrals we receive is reduced.
We rely on strategic marketing affiliate relationships with certain companies for referrals of some of the customers to whom we
issue loans, and our growth depends in part on the growth of these referrals. Additionally, we rely on preapproved marketing
lists purchased from credit bureaus for our direct mailings and electronic offers. Many of our marketing affiliate relationships
do not contain exclusivity provisions that would prevent such marketing affiliates from providing customer referrals to
competing companies. In addition, the agreements governing these partnerships, generally, contain termination provisions,
including provisions that in certain circumstances would allow our partners to terminate if convenient, that, if exercised, would
terminate our relationship with these partners. These agreements do not contain a requirement that a marketing affiliate refer us
any minimum number of customers. There can be no assurance that these marketing affiliates and other third parties will not
terminate our relationship or continue referring business to us in the future, and a termination of any of these relationships or
reduction in customer referrals to us could have a material adverse effect on our business, prospects, results of operations,
financial condition or cash flows.
Our success and future growth depend on our successful marketing efforts, and if such efforts are not
successful, our business, prospects, results of operations, financial condition or cash flows may be
harmed.
We intend to continue to dedicate significant resources to marketing efforts. Our ability to attract qualified borrowers depends
in large part on the success of these marketing efforts and the success of the marketing channels we use to promote our
products. Our marketing channels include social media and the press, online affiliations, search engine optimization, search
engine marketing, offline partnerships, preapproved direct mailings and television advertising. If any of our current marketing
channels become less effective, if we are unable to continue to use any of these channels, if the cost of using these channels
were to significantly increase or if we are not successful in generating new channels, we may not be able to attract new
borrowers in a cost-effective manner or convert potential borrowers into active borrowers. If we are unable to recover our
marketing costs through increases in website traffic and in the number of loans made by visitors to product websites, or if we
discontinue our broad marketing campaigns, it could have a material adverse effect on our business, financial condition and
results of operations.
The failure of third parties to continue to provide certain key services to us in the current manner and at the
current rates may have a material adverse effect on our business, prospects, results of operations, financial
condition or cash flows.
We are dependent on third parties to provide services to facilitate lending, loan underwriting, payment processing, customer
service, collections and recoveries, as well as to support and maintain certain of our communication and information systems.
The loss of the relationship with any of these third parties, an inability to replace them or develop new relationships, or the
failure of any of these third parties to provide its products or services, to maintain its quality and consistency or to have the
ability to provide its products and services, could have a material adverse effect on our business, financial condition and results
of operations. Our revenues and earnings could also be adversely affected if any of those third-party providers make material
changes to the products or services that we rely on or increase the price of their products or services.
The profitability of our Bank-Originated Products could be adversely affected by policy or pricing decisions
made by the originating lenders.
We do not originate and do not ultimately control the pricing or functionality of our products originated by our bank partners
(collectively the "Bank-Originated Products"). Each bank partner has licensed our technology and underwriting services and
makes all key decisions regarding the marketing, underwriting, product features and pricing. We generate revenues from these
products through marketing and technology licensing fees paid by the bank partners, and through our credit default protection
agreements. If the bank partners were to change their pricing, underwriting or marketing of our Bank-Originated Products in a
way that decreases revenues or increases losses, then the profitability of each loan, line of credit or credit card issued could be
reduced. Although this would not reduce the revenues that we receive for marketing and technology licensing services, it would
reduce the revenues that we receive from our credit default protection agreements with the bank partners and could have a
material adverse effect on our business, financial condition and results of operations.
23

A decline in economic conditions could result in decreased demand for our loans or cause our customers’
default rates to increase, harming our operating results.
Uncertainty and negative trends in general economic conditions in the US and abroad, including significant tightening of credit
markets and a general decline in the value of real property, historically have created a difficult environment for companies in
the lending industry. Many factors, including factors that are beyond our control, may impact our consolidated results of
operations or financial condition or affect our borrowers’ willingness or capacity to make payments on their loans. These
factors include: unemployment levels, housing markets, rising living expenses, inflation, energy costs and interest rates, as well
as major medical expenses, divorce or death that affect our borrowers. If the US economy experiences a downturn, or if we
become affected by other events beyond our control, we may experience a significant reduction in revenues, earnings and cash
flows, difficulties accessing capital and a deterioration in the value of our investments.
Credit quality is driven by the ability and willingness of customers to make their loan payments. If customers face rising
unemployment or reduced wages, defaults may increase. Similarly, if customers experience rising living expenses (for instance
due to rising gas, energy, or food costs) they may be unable to make loan payments. An economic slowdown could also result
in a decreased number of loans being made to customers due to higher unemployment or an increase in loan defaults in our loan
products. The underwriting standards used for our products may need to be tightened in response to such conditions, which
could reduce loan balances, and collecting defaulted loans could become more difficult, which could lead to an increase in loan
losses. If a customer defaults on a loan, the loan enters a collections process where, including as a result of contractual
agreements with the originating lenders, our systems and collections teams initiate contact with the customer for payments
owed. If a loan is subsequently charged off, the loan is generally sold to a third-party collection agency and the resulting
proceeds from such sales comprise only a small fraction of the remaining amount payable on the loan.
There can be no assurance that economic conditions will remain favorable for our business or that demand for loans or default
rates by customers will remain at current levels. Reduced demand for loans would negatively impact our growth and revenues,
while increased default rates by customers may inhibit our access to capital, hinder the growth of the loan portfolio attributable
to our products and negatively impact our profitability. Either such result could have a material adverse effect on our business,
prospects, results of operations, financial condition or cash flows.
We operate in a highly competitive environment and face competition from a variety of traditional and new
lending institutions, including other online lending companies and such competition could adversely affect
our business, prospects, results of operations, financial condition or cash flows.
We have many competitors. Our principal competitors are consumer loan companies, Credit Services Organizations ("CSO"),
online lenders, credit card companies, consumer finance companies, pawnshops and other financial institutions that offer
similar financial services. Other financial institutions or other businesses that do not now offer products or services directed
toward our traditional customer base could begin doing so. Significant increases in the number and size of competitors for our
business could result in a decrease in the number of loans that we fund, resulting in lower levels of revenues and earnings in
these categories. Many of these competitors are larger than us, have significantly more resources and greater brand recognition
than we do, and may be able to attract customers more effectively than we do.
Competitors of our business may operate, or begin to operate, under business models less focused on legal and regulatory
compliance, which could put us at a competitive disadvantage. Additionally, negative perceptions about these models could
cause legislators or regulators to pursue additional industry restrictions that could affect the business model under which we
operate. To the extent that these models gain acceptance among consumers, small businesses and investors or face less onerous
regulatory restrictions than we do, we may be unable to replicate their business practices or otherwise compete with them
effectively, which could cause demand for the products we currently offer to decline substantially.
We may be unable to compete successfully against any or all of our current or future competitors. As a result, our products
could lose market share and our revenues could decline, thereby affecting our ability to generate sufficient cash flow to service
our indebtedness and fund our operations. Any such changes in our competition could have a material adverse effect on our
business, prospects, results of operations, financial condition or cash flows.
24

Our business depends on the uninterrupted operation of our systems and business functions, including
our information technology, as well as the ability of such systems to support compliance with legal and
regulatory requirements.
Our business is highly dependent upon customers’ ability to access our website and the ability of our employees and those of
the originating lenders, as well as third-party service providers, to perform, in an efficient and uninterrupted fashion, necessary
business functions, such as internet support, call center activities and processing and servicing of loans. Problems or errors with
the technology platform and software of our systems, or a shut-down of or inability to access the facilities in which our internet
operations and other technology infrastructure are based, such as a power outage, a failure of one or more of our information
technology, telecommunications or other systems, cyber-attacks on, or sustained or repeated disruptions of, such systems could
significantly impair our ability to perform such functions on a timely basis and could result in a deterioration of our ability to
underwrite, approve and process loans, provide customer service, perform collections activities, or perform other necessary
business functions. Any such interruption could reduce new customer acquisition and negatively impact growth, which would
have a material adverse effect on our business, prospects, results of operations, financial condition or cash flows.
In addition, our systems and those of third parties on whom we rely must consistently be capable of compliance with applicable
legal and regulatory requirements and timely modification to comply with new or amended requirements. Any systems
problems going forward could have a material adverse effect on our business, prospects, results of operations, financial
condition or cash flows.
We are subject to cybersecurity risks and security breaches and may incur increasing costs in an effort to
minimize those risks and to respond to cyber incidents, and we may experience harm to our reputation and
liability exposure from security breaches.
Our business involves the storage and transmission of consumers’ proprietary information, and security breaches could expose
us to a risk of loss or misuse of this information, litigation and potential liability. We are entirely dependent on the secure
operation of our websites and systems as well as the operation of the internet generally. While we have incurred no material
losses from cyber-attacks or security breaches to date, a number of other companies have disclosed significant cyber-attacks
and security breaches, some of which have involved intentional attacks. Attacks may be targeted at us, our customers, or both.
Although we devote significant resources to maintain and regularly upgrade our systems and processes that are designed to
protect the security of our computer systems, software, networks and other technology assets and the confidentiality, integrity
and availability of information belonging to us and our customers, our security measures may not provide absolute security.
Despite our efforts to ensure the integrity of our systems, it is possible that we may not be able to anticipate or to implement
effective preventive measures against all security breaches of these types, especially because the techniques used change
frequently or are not recognized until launched, and because cyber-attacks can originate from a wide variety of sources,
including third parties outside the Company such as persons who are involved with organized crime or associated with external
service providers or who may be linked to terrorist organizations or hostile foreign governments. These risks may increase in
the future as we continue to increase our mobile and other internet-based product offerings and expand our internal usage of
web-based products and applications, expand into new countries, or continue to allow our employee base to work remotely. If
an actual or perceived breach of security occurs, customer and/or supplier perception of the effectiveness of our security
measures could be harmed and could result in the loss of customers, suppliers or both. Actual or anticipated attacks and risks
may cause us to incur increasing costs, including costs to deploy additional personnel and protection technologies, train
employees, and engage third-party experts and consultants.
A successful penetration or circumvention of the security of our systems could cause serious negative consequences, including
significant disruption of our operations, misappropriation of our confidential information or that of our customers, or damage to
our computers or systems or those of our customers and counterparties, and could result in violations of applicable privacy and
other laws, financial loss to us or to our customers, loss of confidence in our security measures, customer dissatisfaction,
significant litigation exposure, and harm to our reputation, all of which could have a material adverse effect on us. In addition,
our applicants provide personal information, including bank account information when applying for loans. We rely on
encryption and authentication technology licensed from third parties to provide the security and authentication to effectively
secure transmission of confidential information, including customer bank account and other personal information. Advances in
computer capabilities, new discoveries in the field of cryptography or other developments may result in the technology used by
us to protect transaction data being breached or compromised. Data breaches can also occur as a result of non-technical issues.
25

Our servers are also vulnerable to computer viruses, physical or electronic break-ins, and similar disruptions, including “denial-
of-service” type attacks. We may need to expend significant resources to protect against security breaches or to address
problems caused by breaches. Security breaches, including any breach of our systems or by persons with whom we have
commercial relationships that result in the unauthorized release of consumers’ personal information, could damage our
reputation and expose us to a risk of loss or litigation and possible liability. In addition, many of the third parties who provide
products, services or support to us could also experience any of the above cyber risks or security breaches, which could impact
our customers and our business and could result in a loss of customers, suppliers or revenues.
In addition, federal and some state regulators are considering promulgating rules and standards to address cybersecurity risks
and many US states have already enacted laws requiring companies to notify individuals of data security breaches involving
their personal data. In addition, federal regulators, such as the Federal Reserve, OCC and FDIC are considering rules that would
require companies to notify their primary federal regulatory of significant cybersecurity incidents immediately. These
mandatory disclosures or potentially mandatory disclosures regarding a security breach are costly to implement and may lead to
widespread negative publicity, which may cause customers to lose confidence in the effectiveness of our data security
measures.
Any of these events could have a material adverse effect on our business, prospects, results of operations, financial condition or
cash flows.
To date, we have derived our revenues from a limited number of products and markets. Our efforts to
expand our market reach and product portfolio may not succeed or may put pressure on our margins.
We frequently explore paths to expand our market reach and product portfolio. For example, we have launched or are in the
process of launching other non-prime products like bank-originated installment loans, lines of credit and credit cards through
our bank partners and the Today Card, a bank-originated credit card. In the future, we may elect to pursue new products,
channels, or markets. However, there is always risk that these new products, channels, or markets will be unprofitable, will
increase costs, decrease margins, or take longer to generate target margins than anticipated. Additional costs could include those
related to the need to hire more staff, invest in technology, develop and support new third-party partnerships or other costs,
which would increase operating expenses. In particular, growth may require additional technology staff, analysts in risk
management, compliance personnel and customer support and collections staff. Although we outsource most of our customer
support and collections staff, additional volumes would lead to increased costs in these areas.
We may elect to pursue aggressive growth over margin expansion in order to increase market share and long-term revenue
opportunities. There also can be no guarantee that we will be successful with respect to any new product initiatives or any
further expansion beyond the US if we decide to attempt such expansion, which may inhibit the growth of our business and
have a material adverse effect on our business, prospects, results of operations, financial condition or cash flows.
Our allowance for loan losses may not be adequate to absorb such losses and if we experience rising credit
or fraud losses, our results of operations would be adversely affected.
We face the risk that customers will fail to repay their loans in full. We reserve for such losses by establishing an allowance for
loan losses, the increase of which results in a charge to our earnings as a provision for loan losses. We have established a
methodology designed to determine the adequacy of our allowance for loan losses. While this evaluation process uses historical
and other objective information, the classification of loans and the forecasts and establishment of loan losses are also dependent
on our subjective assessment based upon our experience and judgment. Actual losses are difficult to forecast, especially if such
losses stem from factors beyond our historical experience. As a result, there can be no assurance that our allowance for loan
losses will be sufficient to absorb losses or prevent a material adverse effect on our business, financial condition and results of
operations. Losses are the largest cost as a percentage of revenues across all of our products.
Fraud and customers not being able to repay their loans are both significant drivers of loss rates. If we experienced rising credit
or fraud losses this would significantly reduce our earnings and profit margins and could have a material adverse effect on our
business, prospects, results of operations, financial condition or cash flows.
26

In June 2016, the Financial Accounting Standards Board (the "FASB") issued Accounting Standards Update No. 2016-13,
Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments ("ASU 2016-13").
ASU 2016-13 is intended to replace the incurred loss impairment methodology in current US GAAP with a methodology that
reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to
inform credit loss estimates to improve the quality of information available to financial statement users about expected credit
losses on financial instruments and other commitments to extend credit held by a reporting entity at each reporting date. As of
January 1, 2022, we have adopted ASU 2016-13 and its related amendments. As a result of the adoption of ASU 2016-13, our
loans receivable will be carried at fair value with changes in fair value recognized directly in earnings going forward. We
anticipate that adoption of this new methodology may have a material impact on our financial statements. We also expect that
the internal financial controls processes in place for our loan loss reserve process will be impacted. In addition, if we fail to
accurately forecast the collectability of our loans under this new methodology, we could be required to absorb such additional
losses, which could have a material adverse effect on our business, prospects, results of operations, financial condition or cash
flows.
The determination of the fair values of our loan and credit card receivables portfolio involves unobservable
inputs that can be highly subjective and may prove to be materially different than the actual economic
outcome.
As disclosed in Note 1 to the Consolidated Financial Statements, we began utilizing the fair value option for our loan and
finance receivables portfolio effective January 1, 2022. The fair values of our loans and credit card receivables are determined
using Level 3 inputs for which changes could significantly impact our fair value measurements. Valuations are highly
dependent upon the reasonableness of our assumptions and the predictability of the relationships that drive the results of our
valuation methodologies. A variety of factors including, but not limited to, estimated customer default rates, the timing of
expected payments, utilization rates on our line of credit accounts, estimated costs to service the portfolio, discount rates, and
valuations of comparable portfolios may ultimately affect the fair values of our loans and finance receivables. Modifications to
our assumptions due to the passage of time and more information becoming available could result in material changes to our
fair value calculations. These changes to fair value could adversely affect our results of operations. Additionally, under the fair
value option, these changes are generally recorded directly to statements of operations, which may make our financial
statements less comparable to others in the industry that do not record their loan balances under the fair value option.
Increased customer acquisition costs and/or data costs would reduce our margins.
If customer acquisition costs or other servicing costs increased, it would reduce our profit margins. Marketing costs would be
negatively affected by increased competition or stricter credit standards that would reduce customer fund rates. We could also
experience increased marketing costs due to higher fees from credit bureaus for preapproved direct mail lists, search engines for
search engine marketing, or fees for affiliates, and these increased costs would reduce our profit margins. Other costs, such as
legal costs, may increase as we pursue various company strategic initiatives, which could further reduce our profit margins.
We purchase significant amounts of data to facilitate our proprietary credit and fraud scoring models. If there was an increase in
the cost of data, or if we elected to purchase from new data providers, there would be a reduction in our profit margins.
Any such reduction in our profit margins could result in a material adverse effect on our business, prospects, results of
operations, financial condition or cash flows.
If we are not able to attract and retain qualified officers and key employees, or if such officers or employees
are temporarily unable to fully contribute to our operations, our business could be materially adversely
affected.
Our success depends, in part, on our officers, which comprise a relatively small group of individuals. Many members of the
senior management team have significant industry experience, and we believe that our senior management would be difficult to
replace, if necessary. Because the market for qualified individuals is highly competitive, we may not be able to attract and retain
qualified officers or candidates. In addition, increasing regulations on, and negative publicity about, the consumer financial
services industry could affect our ability to attract and retain qualified officers.
27

Our future success also depends on our continuing ability to attract, develop, motivate and retain highly qualified and skilled
employees. Qualified individuals are in high demand, and we may incur significant costs to attract and retain them. The loss of
any of our senior management or key employees could materially adversely affect our ability to execute our business plan and
strategy, and we may not be able to find adequate replacements on a timely basis, or at all. We cannot ensure that we will be
able retain the services of any members of our senior management or other key employees. Our officers and key employees
may terminate their employment relationship with us at any time, and their knowledge of our business and industry would be
extremely difficult to replace. While all key employees have signed non-disclosure, non-solicitation and non-compete
agreements, they may still elect to leave us or even retire any time. Loss of key employees could result in delays to critical
initiatives and the loss of certain capabilities and poorly documented intellectual property.
If we do not succeed in attracting and retaining our officers and key employees, our business could be materially and adversely
affected.
Our loan business is seasonal in nature, which causes our revenues and earnings to fluctuate.
Our loan business is affected by fluctuating demand for the products and services we offer and fluctuating collection rates
throughout the year. Demand for our consumer loan products in the US has historically been highest in the third and fourth
quarters of each year, corresponding to the holiday season, and lowest in the first quarter of each year, corresponding to our
customers’ receipt of income tax refunds. This results in significant increases and decreases in portfolio size and profit margins
from quarter to quarter. In particular, we typically experience a reduction in our credit portfolios and an increase in profit
margins in the first quarter of the year. When we experience higher growth in the second quarter through fourth quarters,
portfolio balances tend to grow and profit margins are compressed. Our cost of sales for the non-prime loan products we offer
in the US, which represents our provision for loan losses, was historically lowest as a percentage of revenues in the first quarter
of each year, corresponding to our customers’ receipt of income tax refunds, and increased as a percentage of revenues for the
remainder of each year. This seasonality requires us to manage our cash flows over the course of the year. With the adoption of
ASU 2016-13, the seasonality of our profit margins may be materially different than our historical experience under the prior
guidance. If our revenues or collections were to fall substantially below what we would normally expect during certain periods,
our ability to service debt and meet our other liquidity requirements may be adversely affected, which could have a material
adverse effect on our business, prospects, results of operations, financial condition or cash flows.
We may be unable to protect our proprietary technology and analytics or keep up with that of our
competitors.
The success of our business depends to a significant degree upon the protection of our proprietary technology, including our
proprietary credit and fraud scoring models. We protect our intellectual property with non-disclosure agreements and through
standard measures to protect trade secrets. However, we may be unable to deter misappropriation of our proprietary
information, detect unauthorized use or take appropriate steps to enforce our intellectual property rights. If competitors learn
our trade secrets (especially with regard to marketing and risk management capabilities), it could be difficult to successfully
prosecute to recover damages. A third party may attempt to reverse engineer or otherwise obtain and use our proprietary
technology without our consent. The pursuit of a claim against a third party for infringement of our intellectual property could
be costly, and there can be no guarantee that any such efforts would be successful. Our failure to protect our software and other
proprietary intellectual property rights or to develop technologies that are as good as our competitors could put us at a
disadvantage relative to our competitors. Any such failures could have a material adverse effect on our business, prospects,
results of operations, financial condition or cash flows.
We are subject to intellectual property disputes from time to time, and such disputes may be costly to
defend.
We have faced and may continue to face allegations that we have infringed the trademarks, copyrights, patents or other
intellectual property rights of third parties, including from our competitors or non-practicing entities. Patent and other
intellectual property litigation may be protracted and expensive, and the results are difficult to predict and may require us to
stop offering certain products or product features, acquire licenses, which may not be available at a commercially reasonable
price or at all, or modify such products, product features, processes or websites while we develop non-infringing substitutes.
In addition, we use open source software in our technology platform and plan to use open source software in the future. From
time to time, we may face claims from parties claiming ownership of, or demanding release of, the source code, potentially
including our valuable proprietary code, or derivative works that were developed using such software, or otherwise seeking to
enforce the terms of the applicable open source license. These claims could also result in litigation, require us to purchase a
costly license or require us to devote additional research and development resources to change our platform, any of which could
have a material adverse effect on our business, prospects, results of operations, financial condition or cash flows.
28

Current and future litigation or settlements or regulatory proceedings could cause management distraction,
harm our reputation and have a material adverse effect on our business, prospects, results of operations,
financial condition or cash flows.
We, our officers and certain of our subsidiaries have been and may become subject to lawsuits that could cause us to incur
substantial expenditures, generate adverse publicity and could significantly impair our business, force us to cease doing
business in one or more jurisdictions or cause us to cease offering or alter one or more products. We are currently the subject of
several pending lawsuits and class action claims with respect to the services we provide to the banks we work with and our
lending practices under relevant state law. For more information, including a discussion of our pending legal proceedings see
Item 3—Legal Proceedings and Note 14—Commitments, Contingencies and Guarantees in the Notes to the Consolidated
Financial Statements included in this report.
While we disagree that we have violated any state laws and regulations and intend to vigorously defend our position, there can
be no assurance that we will be successful or that any relief granted will not be material. A future adverse ruling in or a
settlement of any such litigation against us, our executive officers or another lender, could result in significant legal fees that
could become material, could harm our reputation, create obligations, forego collection of the principal amount of loans, pay
treble or other multiple damages, pay monetary penalties and/or modify or terminate our operations in particular jurisdictions.
In accordance with applicable accounting guidance, we establish an accrued liability for litigation, regulatory matters and other
legal proceedings when those matters present material loss contingencies that are both probable and reasonably estimable. Even
when an accrual is recorded, however, we may be exposed to loss in excess of any amounts accrued.
Additionally, we include arbitration provisions in our consumer loan agreements. We take the position that the arbitration
provisions in our consumer loan agreements, including class action waivers, are valid and enforceable; however, the
enforceability of arbitration provisions is often challenged in court. If those challenges are successful, our arbitration and class
action waiver provisions could be unenforceable, which could subject us to additional litigation, including additional class
action litigation.
Defense of any lawsuit, even if successful, could require substantial time and attention of our management and could require the
expenditure of significant amounts for legal fees, expenditures related to indemnification agreements and other related costs.
We and others are also subject to regulatory proceedings, and we could suffer losses as a result of interpretations of applicable
laws, rules and regulations in those regulatory proceedings, even if we are not a party to those proceedings. Any of these events
could have a material adverse effect on our business, prospects, results of operations, financial condition or cash flows.
We may be unable to use some or all of our net operating loss carryforward, which could have a material
adverse effect on our results of operations, financial condition or cash flows.
At December 31, 2021, our net operating loss carryforward ("NOL") was approximately $84.1 million. We expect that our
results from future operations will fully utilize the NOL carryforward. If not utilized, the NOL will begin to expire in 2036. If
we do not generate sufficient taxable income, we may not be able to utilize a material portion of our NOL. If we are limited in
our ability to use our NOL in future years in which we have taxable income, we will pay more taxes than if we were able to
fully utilize our NOL. This could have a material adverse effect on business, prospects, results of operations, financial condition
or cash flows.
Under Section 382 of the Internal Revenue Code of 1986, as amended (the “Code”), our ability to utilize the NOL or other tax
attributes, such as research tax credits, in any taxable year may be limited if we experience an “ownership change.” A
Section 382 “ownership change” generally occurs if one or more stockholders or groups of stockholders, who own at least 5%
of our stock, increase their ownership by more than 50 percentage points over their lowest ownership percentage within a
rolling three-year period. Similar rules may apply under state tax laws. We have not completed a Section 382 analysis through
December 31, 2021. If we have previously had, or have in the future, one or more Section 382 “ownership changes,” including
in connection with our IPO, we may not be able to utilize a material portion of our NOL.
We may be subject to changes in our tax rates, new tax legislation or exposed to additional tax liabilities.
The federal, state, and local tax laws applicable to our business are subject to interpretation and may be subject to significant
change. Changes in existing laws, the interpretation of existing laws, or introduction of new laws could have a material impact
on our financial condition, results of operations or cash flows. The determination of our provision for income taxes and other
tax liabilities involves significant judgment by management and there may be uncertainties regarding the ultimate tax
determination. Our tax returns and positions are subject to review and audit by federal, state and local authorities. While we
believe that our provisions and accrued liabilities are adequate to cover reasonably expected tax risk, there can be no assurance
of any final outcome regarding any tax issue. An unfavorable outcome could have a material adverse impact on our effective
tax rate, our financial condition, results of operations or cash flows.
29

OTHER RISKS RELATED TO COMPLIANCE AND REGULATION
The consumer lending industry continues to be subject to new laws and regulations in many jurisdictions
that could restrict the consumer lending products and services we offer, impose additional compliance
costs on us, render our current operations unprofitable or even prohibit our current operations.
State and federal governments regulatory bodies may seek to impose new laws, direct contractual arrangements with us,
regulatory restrictions or licensing requirements that affect the products or services we offer, the terms on which we may offer
them, including interest rate caps, and the disclosure, compliance and reporting obligations we must fulfill in connection with
our lending business. They may also interpret or enforce existing requirements in new ways that could restrict our ability to
continue our current methods of operation or to expand operations, impose significant additional compliance costs and may
have a negative effect on our business, prospects, results of operations, financial condition or cash flows. In some cases, these
measures could even directly prohibit some or all of our current business activities in certain jurisdictions or render them
unprofitable or impractical to continue.
Furthermore, legislative or regulatory actions may be influenced by negative perceptions of us and our industry, even if such
negative perceptions are inaccurate, attributable to conduct by third parties not affiliated with us (such as other industry
members) or attributable to matters not specific to our industry. Any of these or other legislative or regulatory actions that affect
our consumer loan business at the national, state and local level could, if enacted or interpreted differently, have a material
adverse effect on our business, financial condition and results of operations and prohibit or directly or indirectly impair our
ability to continue current operations. For a discussion of our regulatory environment, see “Item 1. Business—Our Regulatory
Environment”.
We, our marketing affiliates, our third-party service providers and our bank partners are subject to complex
federal, state and local lending and consumer protection laws, and if we fail to comply with applicable laws,
regulations, rules and guidance, our business could be adversely affected.
We, our marketing affiliates, our third-party service providers and our bank partners must comply with US federal, state and
local regulatory regimes, including those applicable to consumer credit transactions. Certain US federal and state laws generally
regulate interest rates and other charges and require certain disclosures. In particular, we may be subject to laws such as:
•
local regulations and ordinances that impose requirements or restrictions related to certain loan product offerings and
collection practices;
•
state laws and regulations that impose requirements related to loan or credit service disclosures and terms, credit
discrimination, credit reporting, debt servicing, privacy and collection;
•
the Truth in Lending Act and Regulation Z promulgated thereunder, and similar state laws, which require certain
disclosures to borrowers regarding the terms and conditions of their loans and credit transactions and other substantive
consumer protections with respect to credit cards, such as an assessment of a borrower's ability to repay obligations
and penalty fee limitations;
•
Section 5 of the Federal Trade Commission Act, which prohibits unfair and deceptive acts or practices in or affecting
commerce, Section 1031 of the Dodd-Frank Act, which prohibits unfair, deceptive or abusive acts or practices in
connection with any consumer financial product or service, and similar state laws that prohibit unfair and deceptive
acts or practices;
•
the Equal Credit Opportunity Act and Regulation B promulgated thereunder and state non-discrimination laws, which
generally prohibit creditors from discriminating against credit applicants on the basis of race, color, sex, age, religion,
national origin, marital status, the fact that all or part of the applicant’s income derives from any public assistance
program or the fact that the applicant has in good faith exercised any right under the federal Consumer Credit
Protection Act;
•
the Fair Credit Reporting Act (the “FCRA”) as amended by the Fair and Accurate Credit Transactions Act, and similar
state laws, which promote the accuracy, fairness and privacy of information in the files of consumer reporting
agencies;
•
the Fair Debt Collection Practices Act (the “FDCPA”) and similar state and local debt collection laws, which provide
guidelines and limitations on the conduct of third-party debt collectors and creditors in connection with the collection
of consumer debts;
30

•
the Gramm-Leach-Bliley Act and Regulation P promulgated thereunder and similar state privacy laws, which include
limitations on financial institutions’ disclosure of nonpublic personal information about a consumer to nonaffiliated
third parties, in certain circumstances require financial institutions to limit the use and further disclosure of nonpublic
personal information by nonaffiliated third parties to whom they disclose such information and require financial
institutions to disclose certain privacy policies and practices with respect to information sharing with affiliated and
nonaffiliated entities as well as to safeguard personal customer information, and other privacy laws and regulations;
•
the Bankruptcy Code and similar state insolvency laws, which limit the extent to which creditors may seek to enforce
debts against parties who have filed for bankruptcy protection;
•
the Servicemembers Civil Relief Act (the "SCRA") and similar state laws, which allow military members and certain
dependents to suspend or postpone certain civil obligations, as well as limit applicable rates, so that the military
member can devote his or her full attention to military duties;
•
the Military Lending Act (the "MLA") and Department of Defense rules, which limit the interest rate and fees that may
be charged to military members and their dependents, requires certain disclosures and prohibits certain mandatory
clauses among other restrictions;
•
the Electronic Fund Transfer Act and Regulation E promulgated thereunder, which provide disclosure requirements,
guidelines and restrictions on the electronic transfer of funds from consumers’ asset accounts;
•
the Electronic Signatures in Global and National Commerce Act and similar state laws, particularly the Uniform
Electronic Transactions Act, which authorize the creation of legally binding and enforceable agreements utilizing
electronic records and signatures and, with consumer consent, permits required disclosures to be provided
electronically;
•
the Bank Secrecy Act, which relates to compliance with anti-money laundering, customer due diligence and record-
keeping policies and procedures; and
•
the Telephone Consumer Protection Act (the "TCPA") and the regulations of the Federal Communications
Commission (the "FCC"), which regulations include limitations on telemarketing calls, auto-dialed calls, prerecorded
calls, text messages and unsolicited faxes.
While it is our intention to always be in compliance with these laws, it is possible that we may currently be, or at some time
have been, inadvertently out of compliance with some or any such laws. Further, all applicable laws are subject to evolving
regulatory and judicial interpretations, which further complicate real-time compliance. Lastly, compliance with these laws is
costly, time-consuming and limits our operational flexibility.
Failure to comply with these laws and regulatory requirements applicable to our business may, among other things, limit our or
a collection agency’s ability to collect all or part of the principal of or interest on loans. As a result, we may not be able to
collect on unpaid principal or interest. In addition, non-compliance could subject us to damages, revocation of required licenses,
class action lawsuits, administrative enforcement actions, rescission rights held by investors in securities offerings and civil and
criminal liability, which may harm our business and may result in borrowers rescinding their loans.
Where applicable, we seek to comply with state installment, CSO, servicing and similar statutes. In all jurisdictions with
licensing or other requirements that we believe may be applicable to us, we comply with the relevant requirements by acquiring
the necessary licenses or authorization and submitting appropriate registrations in connection therewith. Nevertheless, if we are
found to not have complied with applicable laws, we could lose one or more of our licenses or authorizations or face other
sanctions or penalties or be required to obtain other licenses or authorizations in such jurisdiction, which may have an adverse
effect on our ability to perform our servicing obligations or make products or services available to borrowers in particular
states, which may harm our business.
Our products currently have usage caps and limitations on lending based on internally developed “responsible lending
guidelines.” If those policies become more restrictive due to legislative or regulatory changes at the local, state, or federal
regulatory level these products would experience declining revenues per customer. In some cases, legislative or regulatory
changes at the local, state or federal regulatory level may require us to discontinue offering certain of our products in certain
jurisdictions.
31

The CFPB may have examination authority over our consumer lending business that could have a
significant impact on our business.
The CFPB is currently considering rules to define larger participants in markets for consumer installment loans for purposes of
supervision. Once this rule and corresponding examination rules are established, we anticipate the CFPB will examine us. The
CFPB’s examination authority permits CFPB examiners to inspect the books and records of providers and ask questions about
their business practices. The examination procedures include specific modules for examining marketing activities, loan
application and origination activities, payment processing activities and sustained use by consumers, collections, accounts in
default, consumer reporting activities and third-party relationships. As a result of these examinations, we could be required to
change our products, our services or our practices, whether as a result of another party being examined or as a result of an
examination of us, or we could be subject to monetary penalties, which could reduce our profit margins or otherwise materially
adversely affect us.
Furthermore, the CFPB’s practices and procedures regarding civil investigations, examination, enforcement and other matters
relevant to us and other CFPB-regulated entities are subject to further development and change. Where the CFPB holds powers
previously assigned to other regulators or may interpret laws previously interpreted by other regulators, the CFPB may not
continue to apply such powers or interpret relevant concepts consistent with previous regulators’ practice. This may adversely
affect our ability to anticipate the CFPB’s expectations or interpretations in our interaction with the CFPB.
The CFPB also has broad authority to prohibit unfair, deceptive and abusive acts and practices and to investigate and penalize
financial institutions that violate this prohibition. In addition to having the authority to obtain monetary penalties for violations
of applicable federal consumer financial laws (including the CFPB’s own rules), the CFPB can require remediation of practices,
pursue administrative proceedings or litigation and obtain cease and desist orders (which can include orders for restitution or
rescission of contracts, as well as other kinds of affirmative relief). Also, where a company is believed to have violated Title X
of the Dodd-Frank Act or CFPB regulations implemented thereunder, the Dodd-Frank Act empowers state attorneys general
and state regulators to bring civil actions to remedy such violations after consulting with the CFPB. If the CFPB or one or more
state attorneys general or state regulators believe that we have violated any of the applicable laws or regulations, they could
exercise their enforcement powers in ways that could have a material adverse effect on our business, prospects, results of
operations, financial condition or cash flows.
Many states, including California, Massachusetts, Maryland and New York, have taken steps to actively enforce consumer
protection laws, including through the creation of so-called “mini-CFPBs.”
The FDIC has issued examination guidance affecting our bank partners and these or subsequent new rules
and regulations could have a significant impact on our products originated by bank partners.
The Bank-Originated Products are offered by our bank partners using our technology, underwriting and marketing services. The
bank partners are supervised and examined by both the states that charter them and the FDIC. If the FDIC or a state supervisory
body considers any aspect of the products originated by bank partners to be inconsistent with its guidance, the bank partners
may be required to alter the product.
On July 29, 2016, the board of directors of the FDIC released examination guidance relating to third-party lending as part of a
package of materials designed to “improve the transparency and clarity of the FDIC’s supervisory policies and practices” and
consumer compliance measures that FDIC-supervised institutions should follow when lending through a business relationship
with a third party. The proposed guidance, if finalized, would apply to all FDIC-supervised institutions that engage in third-
party lending programs, including certain bank products.
If adopted as proposed, the guidance would result in increased supervisory attention of institutions that engage in significant
lending activities through third parties, including at least one examination every 12 months, as well as supervisory expectations
for a third-party lending risk management program and third-party lending policies that contain certain minimum requirements,
such as self-imposed limits as a percentage of total capital for each third-party lending relationship and for the overall loan
program, relative to origination volumes, credit exposures (including pipeline risk), growth, loan types, and acceptable credit
quality. Comments on the guidance were due October 27, 2016. While the guidance has never formally been adopted, it is our
understanding that the FDIC has relied upon it in its examination of third-party lending arrangements.
On July 20, 2020, the FDIC announced that it is seeking the public's input on the potential for a public/private standard-setting
partnership and voluntary certification program to promote the effective adoption of innovative technologies at FDIC-
supervised financial institutions. Released as part of the FDiTech initiative, the request asks whether the proposed program
might reduce the regulatory and operational uncertainty that may prevent financial institutions from deploying new technology
or entering into partnerships with technology firms, including "fintechs." For financial institutions that choose to use the
system, a voluntary certification program could help standardize due diligence practices and reduce associated costs. At this
time, it is unclear what impact this request and potential proposal will have on our operations.
32

On July 13, 2021, the Federal Reserve, Office of the Comptroller of the Currency, and the FDIC issued proposed guidance on
managing risks associated with third-party relationships, including relationships with fintech entities and bank/fintech
sponsorship arrangements. The guidance sets forth expectations for managing risk throughout the life cycle of such
arrangements, including planning, due diligence and contract negotiation, oversight and accountability, ongoing monitoring,
and termination. We will continue to monitor this guidance as it potentially becomes final.
The regulatory landscape in which we operate is continually changing due to new CFPB rules, regulations
and interpretations, as well as various legal actions that have been brought against others in marketplace
lending. If litigation on similar theories were brought against us when we work with a federally insured bank
that makes loans, rather than making loans ourselves and were such an action to be successful our
business, prospects, results of operations, financial condition or cash flows will be materially adversely
affected.
The case law involving whether an originating lender, on the one hand, or third party vendors, on the other hand, are the “true
lenders” of a loan is still developing and courts have come to different conclusions and applied different analyses. The
determination of whether a third-party service provider is the “true lender” is significant because third-parties risk having the
loans they service becoming subject to a consumer’s state usury limits. If we were re-characterized as a “true lender” with
respect to any bank or third party we work with, loans could be deemed to be void and unenforceable in some states, the right to
collect finance charges could be affected, and we could be subject to fines and penalties from state and federal regulatory
agencies as well as claims by borrowers, including class actions by private plaintiffs.
In 2017, the Colorado Administrator of the Uniform Consumer Credit Code filed complaints in state court against marketplace
lenders Marlette Funding LLC and Avant of Colorado LLC. The Administrator asserted that loans to Colorado residents
facilitated through the platform were required to comply with Colorado laws regarding interest rates and fees, and that those
laws were not preempted by federal laws that apply to loans originated by WebBank, the federally regulated issuing bank who
originated loans through Avant’s platform. The matter ultimately settled without a determination of which entity is the “true
lender” but created certain safe-harbor transactional structures that the regulator would find indicative of the bank being the
“true lender.” The settlement provides a safe harbor for the marketplace lending programs if certain criteria related to oversight,
disclosure, funding, licensing, consumer terms, and structure are followed. Only the parties to the litigation are bound by this
settlement and further, it only applies to closed-end loans offered by banks in conjunction with non-bank partners or fintechs
partnering with banks that involve origination of loans through an online platform.
Additionally, in May 2015, the U.S. Court of Appeals for the Second Circuit issued its decision in Madden v. Midland Funding,
LLC, where the court interpreted the scope of federal preemption under the National Bank Act (“NBA”) and held that a
nonbank assignee of a loan originated by a national bank was not entitled to the benefits of federal preemption of claims of
usury. The Second Circuit’s decision is binding on federal courts located in Connecticut, New York, and Vermont, but the
decision could also be adopted by other courts. The Madden decision created some uncertainty as to whether non-bank entities
purchasing loans originated by a bank may rely on federal preemption of state usury laws, which created an increased risk of
litigation by plaintiffs challenging the interest rates charged in accordance with the terms of loans. The Madden decision, and
any decisions with similar findings, may substantially reduce our operating efficiency and/or attractiveness to investors,
possibly resulting in a decline in our operating results.
In response to the uncertainty Madden created as to the validity of interest rates of bank-originated loans, both the OCC and
FDIC issued final rules to clarify that when a bank sells, assigns or otherwise transfers a loan, the interest permissible prior to
the transfer continues to be permissible following the transfer. The OCC final rule was effective on August 3, 2020. The FDIC
final rule was effective on August 21, 2020. On July 29, 2020, the attorneys general from California, Illinois and New York
filed a lawsuit against the OCC challenging the rule. Then in August 2020, attorneys general from California, Illinois,
Massachusetts, Minnesota, New Jersey, New York, North Carolina and D.C. sued the FDIC alleging the core of the rule-
making "is beyond the FDIC's power to issue, is contrary to statute, and would facilitate predatory lending through sham 'rent-
a-bank' partnerships designed to evade state law."
On October 27, 2020, the OCC issued its final rule to remove uncertainty and determine when a national bank or federal
savings association makes a loan and is the "true lender" in the context of a partnership between a bank and a third party. The
rule specified that a bank makes a loan and is the "true lender" if, as of the date of origination, it (1) is named as the lender in
the loan agreement or (2) funds the loan. The rule became effective December 29, 2020. However, this rule was rescinded
through a Congressional Review Act resolution and on June 30, 2021, President Biden signed the resolution to overturn the
rule. The repeal of this rule does not directly impact us, as the banks we work with are state banks which are regulated by the
FDIC.
33

In August 2020, eight state attorneys general - from California, Illinois, Massachusetts, Minnesota, New Jersey, New York,
North Carolina, and the District of Columbia - filed an action in the U.S. District Court for the Northern District of California
challenging the FDIC's valid-when-made rule. The FDIC's final rule clarifies that, under the Federal Deposit Insurance Act,
whether interest on a loan is permissible is determined at the time the loan is made and is not affected by the sale, assignment,
or other transfer of the loan. On February 8, 2022, the court ruled that the FDIC did not violate the Administrative Procedures
Act in issuing the rule, and granted summary judgment in favor of the FDIC. The court also issued a similar ruling in favor of a
challenge by the same state attorneys general to the OCC's valid-when-made rule. This is a positive development for the
concept of valid-when-made as it relates to bank-issued loans.
If we are deemed to be the “true lender,” then we could be subject to claims by borrowers, as well as enforcement actions by
regulators. If a borrower or regulator were to successfully bring claims for violations of state consumer lending laws, including
usury and licensing requirements, we could be subject to fines and penalties, including the voiding of loans and repayment of
principal and interest to borrowers and investors. We might decide to, among other actions, limit the maximum interest rate and
terms on certain loans, might decide to not offer certain products, might decide to not offer products in certain geographic
locations, and some regulators could conclude we are subject to state laws, including licensing or registration in connection
with services we provide to our bank partners. These actions may substantially reduce our operating efficiency and/or
attractiveness to investors, possibly resulting in a decline in operating results, which could in turn adversely affect our business,
financial condition and results of operations.
We use third-party collection agencies to assist us with debt collection. Their failure to comply with
applicable debt collection regulations could subject us to fines and other liabilities, which could harm our
reputation and business.
The FDCPA regulates persons who regularly collect or attempt to collect, directly or indirectly, consumer debts owed or
asserted to be owed to another person. Many states impose additional requirements on debt collection communications, and
some of those requirements may be more stringent than the federal requirements. Moreover, regulations governing debt
collection are subject to changing interpretations that differ from jurisdiction to jurisdiction. We use third-party collections
agencies to collect on debts incurred by consumers of our credit products. Regulatory changes could make it more difficult for
collections agencies to effectively collect on the loans we originate.
Our business is subject to complex and evolving laws and regulations regarding privacy, data protection,
and other matters. Many of these laws and regulations are subject to change and uncertain interpretation,
and could result in claims, changes to our business practices, monetary penalties, increased cost of
operations, or declines in user growth or engagement, or otherwise harm our business.
We receive, transmit and store a large volume of personally identifiable information and other sensitive data from customers
and potential customers. Our business is subject to a variety of laws and regulations in the US that involve user privacy issues,
data protection, advertising, marketing, disclosures, distribution, electronic contracts and other communications, consumer
protection and online payment services. The introduction of new products or expansion of our activities in certain jurisdictions
may subject us to additional laws and regulations. US federal and state laws and regulations, which can be enforced by private
parties or government entities, are constantly evolving and can be subject to significant change.
A number of proposals have recently been implemented or are pending before federal and state legislative and regulatory bodies
that could impose obligations in areas such as privacy. For example, the California Consumer Privacy Act (the “CCPA”) came
into effect on January 1, 2020. The CCPA broadly defines personal information and provides California consumers increased
privacy rights and protections. In August 2020, final implementing regulations were approved to guide covered businesses'
implementation of the CCPA, and since that time, the California Attorney General has proposed four sets of modifications to
these regulations. With the passage of the California Privacy Rights Act (the “CPRA”) on November 3, 2020, we expect
privacy rights of Californians will expand significantly and become more restrictive for companies that do business in
California.
Additionally, on October 22, 2020, under the direction of CFPB Director Kraninger, the CFPB issued an advance notice of
proposed rulemaking (“ANPR”) soliciting feedback on how the CFPB should develop regulations to implement Section 1033 of
the Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”). Subject to rules prescribed by the
CFPB, Section 1033 requires “covered persons” to make available to a consumer, upon request, information in the control or
possession of the covered person concerning the consumer financial product or service that the consumer obtained from such
covered person, including information related to any transaction, series of transactions or to the account, including costs,
charges and usage data. On July 19, 2021, President Biden issued Executive Order 14036, which called on the CFPB to finalize
rules under Section 1033 of the Dodd-Frank Act. At this time, it is difficult to accurately assess the likelihood of the impact that
this and any future legislation or rules and regulations implementing Section 1033 could have on our business.
34

RISKS RELATED TO THE SECURITIES MARKETS AND OWNERSHIP OF OUR COMMON STOCK
The price of our common stock may be volatile, and the value of your investment could decline.
Technology stocks have historically experienced high levels of volatility. The trading price of our common stock may fluctuate
substantially depending on many factors, some of which are beyond our control and may not be related to our operating
performance. These fluctuations could cause you to lose all or part of your investment in our common stock. Factors that could
cause fluctuations in the trading price of our common stock include the following:
•
announcements of new products, services or technologies, relationships with strategic partners or acquisitions or changes in
the timing of such anticipated events; of the termination of, or material changes to, material agreements; or of other events
by us or our competitors;
•
changes in economic conditions;
•
changes in prevailing interest rates;
•
price and volume fluctuations in the overall stock market from time to time;
•
significant volatility in the market price and trading volume of technology companies in general and of companies in the
financial services industry;
•
fluctuations in the trading volume of our shares or the size of our public float;
•
actual or anticipated changes in our operating results or fluctuations in our operating results;
•
quarterly fluctuations in demand for our loans;
•
whether our operating results meet the expectations of securities analysts or investors;
•
actual or anticipated changes in the expectations of investors or securities analysts;
•
regulatory developments in the US, foreign countries or both and our ability to comply with applicable regulations;
•
material litigation, including class action lawsuits;
•
major catastrophic events;
•
sales of large blocks of our stock;
•
entry into, modification of or termination of a material agreement; or
•
departures of key personnel or directors.
In addition, if the market for technology and financial services stocks or the stock market in general experiences loss of investor
confidence, the trading price of our common stock could decline for reasons unrelated to our business, operating results or
financial condition. The trading price of our common stock might also decline in reaction to events that affect other companies
in our industry even if these events do not directly affect us. In the past, following periods of volatility in the market price of a
company’s securities, securities class action litigation has often been brought against that company. If our stock price is volatile,
we may become the target of securities litigation. Securities litigation could result in substantial costs and divert our
management’s attention and resources from our business. This could have a material adverse effect on our business, operating
results and financial condition.
We may not pay dividends for the foreseeable future.
We have never declared or paid any dividends on our common stock. In addition, pursuant to our financing agreements, we are
prohibited from paying cash dividends in certain circumstances, and we may be further restricted in the future by debt or other
agreements we enter into. As a result, you may only receive a return on your investment in our common stock if the market
price of our common stock increases.
Anti-takeover provisions in our charter documents and Delaware law may delay or prevent an acquisition of
us.
Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that may have the
effect of delaying or preventing a change in control of us or changes in our management. The provisions, among other things:
•
establish a classified Board of Directors so that not all members of our Board of Directors are elected at one time;
•
permit only our Board of Directors to establish the number of directors and fill vacancies on the Board;
35

•
provide that directors may only be removed “for cause” and only with the approval of two-thirds of our stockholders;
•
require two-thirds approval to amend some provisions in our restated certificate of incorporation and restated bylaws;
•
authorize the issuance of “blank check” preferred stock that our Board of Directors could use to implement a stockholder
rights plan, or a “poison pill;”
•
eliminate the ability of our stockholders to call special meetings of stockholders;
•
prohibit stockholder action by written consent, which will require that all stockholder actions must be taken at a
stockholder meeting;
•
do not provide for cumulative voting; and
•
establish advance notice requirements for nominations for election to our Board of Directors or for proposing matters that
can be acted upon by stockholders at annual stockholder meetings.
These provisions, alone or together, could delay or prevent hostile takeovers and changes in control or changes in our
management.
In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware
General Corporation Law (the “DGCL”) which limits the ability of stockholders owning in excess of 15% of our outstanding
voting stock to merge or combine with us in certain circumstances.
Any provision of our amended and restated certificate of incorporation or amended and restated bylaws or Delaware law that
has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium
for their shares of our common stock and could also affect the price that some investors are willing to pay for our common
stock.
Our amended and restated certificate of incorporation designates the Court of Chancery of the State of
Delaware as the exclusive forum for certain litigation that may be initiated by our stockholders, which could
limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware is the sole
and exclusive forum for (i) any derivative action or proceeding brought on our behalf, (ii) any action asserting a claim of breach
of a fiduciary duty owed to us or our stockholders by any of our directors, officers, employees or agents, (iii) any action
asserting a claim against us arising under the DGCL or (iv) any action asserting a claim against us that is governed by the
internal affairs doctrine. This choice of forum provision does not preclude or contract the scope of exclusive federal or
concurrent jurisdiction for any actions brought under the Securities Act or the Exchange Act. Accordingly, our exclusive forum
provision will not relieve us of our duties to comply with the federal securities laws and the rules and regulations thereunder,
and our stockholders will not be deemed to have waived our compliance with these laws, rules and regulations. The choice of
forum provision in our amended and restated certificate of incorporation may limit our stockholders’ ability to obtain a
favorable judicial forum for disputes with us.
GENERAL RISK FACTORS
Customer complaints and/or negative perception could reduce our customer growth and our business
could suffer.
Our reputation is very important to attracting new customers to our platform as well as securing repeat lending to existing
customers. While we believe that we have a good reputation and that we provide customers with a superior experience, there
can be no assurance that we will be able to continue to maintain a good relationship with customers or avoid negative publicity.
In recent years, consumer advocacy groups and some media reports have advocated governmental action to prohibit or place
severe restrictions on non-bank consumer loans and bank originated loans for the non-prime consumer. Such consumer
advocacy groups and media reports generally focus on the annual percentage rate for this type of consumer loan, which is
compared unfavorably to the interest typically charged by banks to consumers with top-tier credit histories. The finance charges
assessed by us, the originating lenders and others in the industry can attract media publicity about the industry and be perceived
as controversial. If the negative characterization of the types of loans we offer, including those originated through third-party
lenders, becomes increasingly accepted by consumers, demand for any or all of our consumer loan products could significantly
decrease, which could materially affect our business, prospects, results of operations, financial condition or cash flows.
Additionally, if the negative characterization of these types of loans is accepted by legislators and regulators, we could become
subject to more restrictive laws and regulations applicable to consumer loan products that could have a material adverse effect
on our business, prospects, results of operations, financial condition or cash flows.
36

Sales of substantial amounts of our common stock in the public markets, or the perception that it may
occur, could reduce the price of our common stock and may dilute your voting power and ownership
interest.
Sales of a substantial number of shares of our common stock in the public market, or the perception that these sales could occur,
could adversely affect the market price of our common stock and may make it more difficult for you to sell your common stock
at a time and price that you deem appropriate.
We may issue our shares of common stock or securities convertible into our common stock from time to time in connection
with a financing, acquisition, investments or otherwise. Any such issuance could result in substantial dilution to our existing
stockholders and cause the trading price of our common stock to decline.
The requirements of being a public company may strain our resources, divert management’s attention and
affect our ability to attract and retain qualified board members.
As a public company, we are subject to the reporting requirements of the Exchange Act, the NYSE listing standards and other
applicable securities rules and regulations. Compliance with these rules and regulations increases our legal and financial
compliance costs, makes some activities more difficult, time-consuming or costly, and increases demand on our systems and
resources, particularly after we are no longer an “emerging growth company” as defined in the Jumpstart Our Business Startups
Act (the “JOBS Act”). Among other things, the Exchange Act requires that we file annual, quarterly and current reports with
respect to our business and operating results and maintain effective disclosure controls and procedures and internal control over
financial reporting. In order to maintain and, if required, improve our disclosure controls and procedures and internal control
over financial reporting to meet this standard, significant resources and management oversight may be required. As a result,
management’s attention may be diverted from other business concerns, which could harm our business and operating results.
In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are creating
uncertainty for public companies, increasing legal and financial compliance costs and making some activities more time
consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of
specificity, and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and
governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by
ongoing revisions to disclosure and governance practices. We intend to invest resources to comply with evolving laws,
regulations and standards, and this investment may result in increased general and administrative expense and a diversion of
management’s time and attention from revenues-generating activities to compliance activities. If our efforts to comply with new
laws, regulations and standards differ from the activities intended by regulatory or governing bodies, regulatory authorities may
initiate legal proceedings against us and our business may be harmed.
If we fail to maintain an effective system of disclosure controls and procedures and internal control over
financial reporting, we may not be able to accurately report our financial results or prevent fraud.
The Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”) requires, among other things, our management to report on, and,
if we cease to be an emerging growth company our independent registered public accounting firm will have to attest to the
effectiveness of, our internal control over financial reporting. Our management may conclude that our internal controls over
financial reporting are not effective if we fail to cure any identified material weakness or otherwise.
If we fail to achieve and maintain the adequacy of our internal controls over financial reporting, as these standards may be
modified, supplemented or amended from time to time, we may be unable to report our financial information on a timely basis,
may not be able to conclude on an ongoing basis that we have effective internal control over financial reporting in accordance
with the Sarbanes-Oxley Act, and may suffer adverse regulatory consequences or violations of listing standards.
Our independent registered public accounting firm is not required to formally attest to the effectiveness of our internal control
over financial reporting until after we are no longer an “emerging growth company” as defined in the Jumpstart Our Business
Startups Act of 2012, or the JOBS Act. At such time, our independent registered public accounting firm may issue a report that
is adverse in the event it is not satisfied with the level at which our internal control over financial reporting is documented,
designed, or operating. Any failure to maintain effective disclosure controls and internal control over financial reporting could
materially and adversely affect our business, results of operations, and financial condition and could cause a decline in the
trading price of our common stock.
37

Item 1B. Unresolved Staff Comments
None.
38

Item 2. Properties
We lease our corporate headquarters in Fort Worth, Texas pursuant to a lease that expires September 30, 2023 and covers
94,979 square feet. We also lease approximately 59,360 square feet of office space in Addison, Texas pursuant to a lease that
expires June 30, 2026. In January 2021, we subleased a portion of the Addison office space consisting of approximately 6,772
square feet.
39

Item 3. Legal Proceedings
In the ordinary course of business, from time to time, we have been and may be named as a defendant in various legal
proceedings arising in connection with our business activities. We may also be involved, from time to time, in reviews,
investigations and proceedings (both formal and informal) by governmental agencies regarding our business (collectively,
“regulatory matters”). We contest liability and/or the amount of damages as appropriate in each such pending matter. We do not
anticipate that the ultimate liability, if any, arising out of any such pending matter will have a material effect on our financial
condition, results of operations or cash flows. Our material legal proceedings are described in Part II. Item 8 of this Annual
Report on Form 10-K in the Notes to Consolidated Financial Statements in Note 14, "Commitments, Contingencies and
Guarantees" under the heading "Other Matters."
40

Item 4. Mine Safety Disclosures
Not applicable.
41

PART II
Item 5. Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of Equity
Securities
Principal Market
Our common stock began trading on the New York Stock Exchange (“NYSE”) under the symbol "ELVT" on April 6, 2017.
Stockholders
There were 32 stockholders of record of Elevate common stock as of February 23, 2022.
Dividends
We have never declared or paid cash dividends on our common stock. We currently intend to retain all available funds and any
future earnings for use in the operation of our business and do not anticipate paying any dividends on our common stock in the
foreseeable future. In addition, pursuant to our financing agreements, we are prohibited from paying cash dividends in certain
circumstances. Any future determination to declare dividends will be made at the discretion of our Board of Directors and will
depend on our financial condition, operating results, capital requirements, general business conditions and other factors that our
Board of Directors may deem relevant.
Issuer Purchases of Equity Securities
At December 31, 2021, we had an outstanding stock repurchase program authorized by our Board of Directors providing for the
repurchase of up to $80 million of our common stock through July 31, 2024, inclusive of two $25 million increases to the plan
authorized by the Board of Directors in January 2021 and October 2021. During 2021, 7,337,227 shares were repurchased at a
total cost of $27.5 million, inclusive of any transactional fees or commissions. We purchased $3.3 million of our common stock
during the second half of 2019, and an additional $19.8 million of our common stock during 2020. The stock repurchase
program, as amended, provides that up to a maximum aggregate amount of $35 million shares may be repurchased in any given
fiscal year. Repurchases will be made in accordance with applicable securities laws from time-to-time in the open market and/or
in privately negotiated transactions at our discretion, subject to market conditions and other factors. The stock repurchase plan
does not require the purchase of any minimum number of shares and may be implemented, modified, suspended or discontinued
in whole or in part at any time without further notice. All repurchased shares may potentially be withheld for the fulfillment of
certain employee stock equity programs.
The following table provides information about our common stock repurchases during the quarter ended December 31, 2021.
Period
Total number of
shares
purchased(1)
Average price
paid per
share (2)
Total number of
shares purchased as
part of the publicly
announced program
Approximate dollar
value of shares that
may yet be
purchased under the
program (2)
October 1, 2021 to October 31, 2021 ..........
6,216
$
2.34
—
$
32,384,545
November 1, 2021 to November 30, 2021
383,724
3.48
357,629
31,139,755
December 1, 2021 to December 31, 2021...
593,516
3.10
593,348
$
29,301,612
Total .....................................................
983,456
$
3.24
950,977
(1) During the quarter ended December 31, 2021, certain RSUs and options were net share-settled to cover the required withholding tax and the remaining
amounts were converted into an equivalent number of shares of the Company's common stock. The Company withheld 32,479 shares for applicable income and
other employment taxes and remitted the cash to the appropriate taxing authorities during the quarter ended December 31, 2021.
(2) Includes fees and commissions associated with the shares repurchased.
42

Item 6. [Reserved]
43

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following Management's Discussion and Analysis of Financial Condition and Results of Operations ("MD&A") is intended
to help the reader understand our business, our results of operations and our financial condition. The MD&A is provided as a
supplement to, and should be read in conjunction with our consolidated financial statements and the related notes and other
financial information included elsewhere in this Annual Report on Form 10-K.
Some of the information contained in this discussion and analysis, including information with respect to our plans and strategy
for our business, includes forward-looking statements that involve risks and uncertainties. You should review the “Risk
Factors” and "Note About Forward-Looking Statements" sections of this Annual Report on Form 10-K for a discussion of
important factors that could cause actual results to differ materially from the results described in or implied by the forward-
looking statements contained in the following discussion and analysis. We generally refer to loans, customers and other
information and data associated with each of our brands (Rise, Elastic and Today Card) as Elevate’s loans, customers,
information and data, irrespective of whether Elevate directly originates the credit to the customer or whether such credit is
originated by a third party.
OVERVIEW
We provide online credit solutions to consumers in the US who are not well-served by traditional bank products and who are
looking for better options than payday loans, title loans, pawn and storefront installment loans. Non-prime consumers now
represent a larger market than prime consumers but are risky to underwrite and serve with traditional approaches. We’re
succeeding at it - and doing it responsibly - with best-in-class advanced technology and proprietary risk analytics honed by
serving more than 2.7 million customers with $9.8 billion in credit. Our current online credit products, Rise, Elastic and Today
Card, reflect our mission to provide customers with access to competitively priced credit and services while helping them build
a brighter financial future with credit building and financial wellness features. We call this mission "Good Today, Better
Tomorrow."
Prior to June 29, 2020, we provided services in the United Kingdom ("UK") through our wholly-owned subsidiary, Elevate
Credit International Limited (“ECIL”) under the brand name ‘Sunny.’ During the year ended December 31, 2018, ECIL began
to receive an increased number of customer complaints initiated by claims management companies ("CMCs") related to the
affordability assessment of certain loans. The CMCs' campaign against the high cost lending industry increased significantly
during the third and fourth quarters of 2018 and continued through 2019 and into the first half of 2020, resulting in a significant
increase in affordability claims against all companies in the industry over this period. The Financial Conduct Authority
("FCA"), a regulator in the UK financial services industry, began regulating the CMCs in April 2019 in order to ensure that the
methods used by the CMCs are in the best interests of the consumer and the industry. Separately, the FCA asked all industry
participants to review their lending practices to ensure that such companies are using an appropriate affordability and
creditworthiness analysis. However, there continued to be a lack of clarity within the regulatory environment in the UK. This
lack of clarity, coupled with the ongoing impact of the Coronavirus Disease 2019 ("COVID-19") on the UK market for Sunny,
led the ECIL board of directors to place ECIL into administration under the UK Insolvency Act 1986 and appoint insolvency
practitioners from KPMG LLP to take control and management of the UK business. As a result, we have deconsolidated ECIL
and are presenting its results as discontinued operations.
We earn revenues on the Rise installment loans, on the Rise and Elastic lines of credit and on the Today Card credit card
product. Our revenue primarily consists of finance charges and line of credit fees. Finance charges are driven by our average
loan balances outstanding and by the average annual percentage rate (“APR”) associated with those outstanding loan balances.
We calculate our average loan balances by taking a simple daily average of the ending loan balances outstanding for each
period. Line of credit fees are recognized when they are assessed and recorded to revenue over the life of the loan. We present
certain key metrics and other information on a “combined” basis to reflect information related to loans originated by us and by
our bank partners that license our brands, Republic Bank, FinWise Bank and Capital Community Bank ("CCB"), as well as
loans originated by third-party lenders pursuant to CSO programs, which loans originated through CSO programs are not
recorded on our balance sheets in accordance with US GAAP. See “—Key Financial and Operating Metrics” and “—Non-
GAAP Financial Measures.”
We use our working capital and our credit facility with Victory Park Management, LLC ("VPC” and the "VPC Facility") to
fund the loans we directly make to our Rise customers. The VPC Facility has a maximum total borrowing amount available of
$200 million at December 31, 2021. See “—Liquidity and Capital Resources—Debt facilities.”
44

We also license our Rise installment loan brand to two banks. FinWise Bank originates Rise installment loans in 17 states. This
bank initially provides all of the funding, retains 4% of the balances of all of the loans originated and sells the remaining 96%
loan participation in those Rise installment loans to a third-party SPV, EF SPV, Ltd. ("EF SPV"). These loan participation
purchases are funded through a separate financing facility (the "EF SPV Facility"), and through cash flows from operations
generated by EF SPV. The EF SPV Facility has a maximum total borrowing amount available of $250 million. We do not own
EF SPV, but we have a credit default protection agreement with EF SPV whereby we provide credit protection to the investors
in EF SPV against Rise loan losses in return for a credit premium. Elevate is required to consolidate EF SPV as a variable
interest entity ("VIE") under US GAAP and the consolidated financial statements include revenue, losses and loans receivable
related to the 96% of the Rise installment loans originated by FinWise Bank and sold to EF SPV.
Beginning in the third quarter of 2020, we also license our Rise installment loan brand to an additional bank, CCB, which
originates Rise installment loans in three different states than FinWise Bank. Similar to the relationship with FinWise Bank,
CCB initially provides all of the funding, retains 5% of the balances of all of the loans originated and sells the remaining 95%
loan participation in those Rise installment loans to a third-party SPV, EC SPV, Ltd. ("EC SPV"). These loan participation
purchases are funded through a separate financing facility (the "EC SPV Facility"), and through cash flows from operations
generated by EC SPV. The EC SPV Facility has a maximum total borrowing amount available of $100 million. We do not own
EC SPV, but we have a credit default protection agreement with EC SPV whereby we provide credit protection to the investors
in EC SPV against Rise loan losses in return for a credit premium. Elevate is required to consolidate EC SPV as a VIE under
US GAAP and the consolidated financial statements include revenue, losses and loans receivable related to the 95% of the Rise
installment loans originated by CCB and sold to EC SPV.
The Elastic line of credit product is originated by a third-party lender, Republic Bank, which initially provides all of the funding
for that product. Republic Bank retains 10% of the balances of all loans originated and sells a 90% loan participation in the
Elastic lines of credit. An SPV structure was implemented such that the loan participations are sold by Republic Bank to Elastic
SPV, Ltd. (“Elastic SPV”) and Elastic SPV receives its funding from VPC in a separate financing facility (the “ESPV
Facility”), which was finalized on July 13, 2015. We do not own Elastic SPV but we have a credit default protection agreement
with Elastic SPV whereby we provide credit protection to the investors in Elastic SPV against Elastic loan losses in return for a
credit premium. Per the terms of this agreement, under US GAAP, we are the primary beneficiary of Elastic SPV and are
required to consolidate the financial results of Elastic SPV as a VIE in our consolidated financial results. The ESPV Facility has
a maximum total borrowing amount of $350 million as of December 31, 2021.
Today Card is a credit card product designed to meet the spending needs of non-prime consumers by offering a prime customer
experience. Today Card is originated by CCB under the licensed MasterCard brand, and a 95% participation interest in the
credit card receivable is sold to us. These credit card receivable purchases are funded through a separate financing facility (the
"TSPV Facility"), and through cash flows from operations generated by the Today Card portfolio. The TSPV Facility has a
maximum commitment amount of $50 million, which may be increased up to $100 million. As the lowest APR product in our
portfolio, Today Card allows us to serve a broader spectrum of non-prime Americans. The Today Card experienced significant
growth in its portfolio size despite the pandemic due to the success of our direct mail campaigns, the primary marketing channel
for acquiring new Today Card customers. We are following a specific growth plan to grow the product while monitoring
customer responses and credit quality. Customer response to the Today Card is very strong, as we continue to see extremely
high response rates, high customer engagement, and positive customer satisfaction scores.
Our management assesses our financial performance and future strategic goals through key metrics based primarily on the
following three themes:
•
Revenue growth.
Key metrics related to revenue growth that we monitor by product include the ending and average
combined loan balances outstanding, the effective APR of our product loan portfolios, the total dollar value of loans
originated, the number of new customer loans made, the ending number of customer loans outstanding and the related
customer acquisition costs (“CAC”) associated with each new customer loan made. We include CAC as a key metric when
analyzing revenue growth (rather than as a key metric within margin expansion).
•
Stable credit quality.
Since the time they were managing our legacy US products, our management team has maintained
stable credit quality across the loan portfolio they were managing. Additionally, in the periods covered in this
Management's Discussion and Analysis of Financial Condition and Results of Operations, we have maintained our strong
credit quality. The credit quality metrics we monitor include net charge-offs as a percentage of revenues, the combined loan
loss reserve as a percentage of outstanding combined loans, total provision for loan losses as a percentage of revenues and
the percentage of past due combined loans receivable – principal.
45

•
Margin expansion.
We aim to manage our business to achieve a long-term operating margin of 20%. In periods of
significant loan portfolio growth, our margins may become compressed due to the upfront costs associated with marketing
and credit provisioning expense associated with this growth. As we continue to rebuild and scale our portfolio from the
impacts of COVID-19, we anticipate that our direct marketing costs primarily associated with new customer acquisitions
will be approximately 10% of revenues and our operating expenses will decline to 20% of revenues. While our operating
margins may exceed 20% in certain years, such as in 2020 when we incurred lower levels of direct marketing expense and
materially lower credit losses due to a lack of customer demand for loans resulting from the effects of COVID-19, we do
not expect our operating margin to increase beyond that level over the long-term, as we intend to pass on any
improvements over our targeted margins to our customers in the form of lower APRs. We believe this is a critical
component of our responsible lending platform and over time will also help us continue to attract new customers and retain
existing customers.
Impact of COVID-19
The COVID-19 pandemic and related restrictive measures taken by governments, businesses and individuals caused
unprecedented uncertainty, volatility and disruption in financial markets and in governmental, commercial and consumer
activity in the United States, including the markets that we serve. As the restrictive measures have been eased in certain
geographic locations, the U.S. economy has begun to recover, and with the availability and distribution of COVID-19 vaccines,
we anticipate continued improvements in commercial and consumer activity and the U.S. economy. While positive signs exist,
we recognize that certain of our customers are experiencing varying degrees of financial distress, which may continue,
especially if new COVID-19 variant infections increase and new economic restrictions are mandated.
In 2020, we experienced a significant decline in the loan portfolio due to a lack of customer demand for loans resulting from the
effects of COVID-19 and related government stimulus programs. These impacts resulted in a lower level of direct marketing
expense and materially lower credit losses during 2020 and continuing into early 2021. Beginning in the second quarter of
2021, we experienced a return of demand for the loan products that we, and the bank originators we support, offer, resulting in
significant growth in the loan portfolio from that point. This significant loan portfolio growth is resulting in compressed
margins in 2021 due to the upfront costs associated with marketing and credit provisioning expense related to growing and
“rebuilding” the loan portfolio from the impacts of COVID-19. We continue to target loan portfolio originations within our
target CACs of $250-$300 and credit quality metrics of 45-55% of revenue which, when combined with our expectation of
continuing customer loan demand for our portfolio products, we believe will allow us to return to our historical performance
levels prior to COVID-19 after initially resulting in earnings compression.
Both we and the bank originators are closely monitoring the key credit quality indicators such as payment defaults, continued
payment deferrals, and line of credit utilization. While we initially anticipated that the COVID-19 pandemic would have a
negative impact on our credit quality, instead the monetary stimulus programs provided by the US government to our customer
base have generally allowed customers to continue making payments on their loans. At the beginning of the pandemic, we
expected an increase in net charge-offs as compared to prior periods but experienced historically low net charge-offs as a
percentage of revenue in the second half of 2020 and early 2021. With the increased volume of new customer loans expected to
be originated as we grow our loan portfolio back to our pre-pandemic size and the ending of government assistance, we expect
an initial increase in net charge-offs in excess of our targeted range with a return of net charge-offs to our targeted range of
45-55% of revenue as the portfolio becomes more seasoned with a balance of new and returning customers. Further, we believe
that the allowance for loan losses is adequate to absorb the losses inherent in the portfolio as of December 31, 2021.
We have implemented a hybrid remote environment where employees may choose to work primarily from the office or from
home and gather collectively in the office on a limited basis. We have sought to ensure our employees feel secure in their jobs,
have flexibility in their work location and have the resources they need to stay safe and healthy. As a 100% online lending
solutions provider, our technology and underwriting platform has continued to serve our customers and the bank originators that
we support without any material interruption in services.
COVID-19 has had a significant adverse impact on our business, and while uncertainty still exists, we believe we are well-
positioned to operate effectively through the present economic environment and expect continued loan portfolio growth and
strong credit quality into the next year. We will continue assessing our minimum cash and liquidity requirement, monitoring our
debt covenant compliance and implementing measures to ensure that our cash and liquidity position is maintained through the
current economic cycle.
KEY FINANCIAL AND OPERATING METRICS
As discussed above, we regularly monitor a number of metrics in order to measure our current performance and project our
future performance. These metrics aid us in developing and refining our growth strategies and in making strategic decisions.
46

Certain of our metrics are non-GAAP financial measures. We believe that such metrics are useful in period-to-period
comparisons of our core business. However, non-GAAP financial measures are not an alternative to any measure of financial
performance calculated and presented in accordance with US GAAP. See “—Non-GAAP Financial Measures” for a
reconciliation of our non-GAAP measures to US GAAP.
Revenues
As of and for the years ended December 31,
Revenue metrics (dollars in thousands, except as noted)
2021
2020
2019
Revenues..................................................................................................
$
416,637
$
465,346
$
638,873
Period-over-period revenue decrease.......................................................
(10)%
(27)%
(4)%
Ending combined loans receivable – principal(1).....................................
558,759
399,822
607,149
Average combined loans receivable – principal(1)(2)................................
432,836
453,983
561,334
Total combined loans originated – principal ...........................................
940,510
628,660
1,102,766
Average customer loan balance (in dollars)(3)..........................................
1,992
1,861
2,011
Number of new customer loans ...............................................................
168,339
68,245
159,725
Ending number of combined loans outstanding.......................................
280,506
214,848
301,959
Customer acquisition costs (in dollars)....................................................
$
247
$
297
$
241
Effective APR of combined loan portfolio..............................................
95 %
102 %
113 %
_________
(1)
Combined loans receivable is defined as loans owned by us and consolidated VIEs plus loans originated and owned by third-party lenders pursuant to our
CSO programs. See “—Non-GAAP Financial Measures” for more information and for a reconciliation of Combined loans receivable to Loans
receivable, net, the most directly comparable financial measure calculated in accordance with US GAAP.
(2)
Average combined loans receivable – principal is calculated using an average of daily Combined loans receivable – principal balances.
(3)
Average customer loan balance is an average of all three products and is calculated for each product by dividing the ending Combined loans receivable –
principal by the number of loans outstanding at period end.
Revenues.
Our revenues are composed of Rise finance charges, Rise CSO fees (which are fees we receive from customers
who obtain a loan through the CSO program for the credit services, including the loan guaranty, we provide), revenues earned
on the Elastic line of credit, and finance charges and fee revenues from the Today Card credit card product. See “—
Components of our Results of Operations—Revenues.”
Ending and average combined loans receivable – principal.
We calculate the average combined loans receivable – principal
by taking a simple daily average of the ending combined loans receivable – principal for each period. Key metrics that drive the
ending and average combined loans receivable – principal include the amount of loans originated in a period and the average
customer loan balance. All loan balance metrics include only the 90% participation in the related Elastic line of credit advances
(we exclude the 10% held by Republic Bank), the 96% participation in FinWise Bank originated Rise installment loans and the
95% participation in CCB originated Rise installment loans and the 95% participation in the CCB originated Today Card credit
card receivables, but include the full loan balances on CSO loans, which are not presented on our Consolidated Balance Sheets.
Total combined loans originated – principal.
The amount of loans originated in a period is driven primarily by loans to new
customers as well as new loans to prior customers, including refinancing of existing loans to customers in good standing.
Average customer loan balance and effective APR of combined loan portfolio.
The average loan amount and its related APR
are based on the product and the underlying credit quality of the customer. Generally, better credit quality customers are offered
higher loan amounts at lower APRs. Additionally, new customers have more potential risk of loss than prior or existing
customers due to lack of payment history and the potential for fraud. As a result, newer customers typically will have lower
loan amounts and higher APRs to compensate for that additional risk of loss. The effective APR is calculated based on the
actual amount of finance charges generated from a customer loan divided by the average outstanding balance for the loan and
can be lower than the stated APR on the loan due to waived finance charges and other reasons. For example, a Rise customer
may receive a $2,000 installment loan with a term of 24 months and a stated rate of 130%. In this example, the customer’s
monthly installment loan payment would be $236.72. As the customer can prepay the loan balance at any time with no
additional fees or early payment penalty, the customer pays the loan in full in month eight. The customer’s loan earns interest of
$1,657.39 over the eight-month period and has an average outstanding balance of $1,912.37. The effective APR for this loan is
130% over the eight-month period calculated as follows:
($1,657.39 interest earned / $1,912.37 average balance outstanding) x 12 months per year = 130%
8 months
47

In addition, as an example for Elastic, if a customer makes a $2,500 draw on the customer’s line of credit and this draw required
bi-weekly minimum payments of 5% (equivalent to 20 bi-weekly payments), and if all minimum payments are made, the draw
would earn finance charges of $1,125. The effective APR for the line of credit in this example is 107% over the payment period
and is calculated as follows:
($1,125.00 fees earned / $1,369.05 average balance outstanding) x 26 bi-weekly periods per year = 107%
20 payments
The actual total revenue we realize on a loan portfolio is also impacted by the amount of prepayments and charged-off customer
loans in the portfolio. For a single loan, on average, we typically expect to realize approximately 60% of the revenues that we
would otherwise realize if the loan were to fully amortize at the stated APR. From the Rise example above, if we waived $350
of interest for this customer, the effective APR for this loan would decrease to 103%. From the Elastic example above, if we
waived $125 of fees for this customer, the effective APR for this loan would decrease to 95%.
Number of new customer loans.
We define a new customer loan as the first loan or advance made to a customer for each of
our products (so a customer receiving a Rise installment loan and then at a later date taking their first cash advance on an
Elastic line of credit would be counted twice). The number of new customer loans is subject to seasonal fluctuations. New
customer acquisition is typically slowest during the first six months of each calendar year, primarily in the first quarter,
compared to the latter half of the year, as our existing and prospective customers usually receive tax refunds during this period
and, thus, have less of a need for loans from us. Further, many customers will use their tax refunds to prepay all or a portion of
their loan balance during this period, so our overall loan portfolio typically decreases during the first quarter of the calendar
year. Overall loan portfolio growth and the number of new customer loans tends to accelerate during the summer months
(typically June and July), at the beginning of the school year (typically late August to early September) and during the winter
holidays (typically late November to early December).
Customer acquisition costs.
A key expense metric we monitor related to loan growth is our CAC. This metric is the amount of
direct marketing costs incurred during a period divided by the number of new customer loans originated during that same
period. New loans to former customers are not included in our calculation of CAC (except to the extent they receive a loan
through a different product) as we believe we incur no material direct marketing costs to make additional loans to a prior
customer through the same product.
The following tables summarize the changes in customer loans by product for the years ended December 31, 2021, 2020 and
2019.
Year Ended December 31, 2021
Rise
Elastic
Today
(Installment Loans)
(Lines of Credit)
(Credit Card)
Total
Beginning number of combined loans
outstanding
103,940
100,105
10,803
214,848
New customer loans originated
103,426
37,937
26,976
168,339
Former customer loans originated
64,896
525
—
65,421
Attrition
(137,848)
(27,939)
(2,315)
(168,102)
Ending number of combined loans
outstanding
134,414
110,628
35,464
280,506
Customer acquisition cost
$
287
$
272
$
57
$
247
Average customer loan balance
$
2,310
$
1,805
$
1,370
$
1,992
Year Ended December 31, 2020
Rise
Elastic
Today
(Installment Loans)
(Lines of Credit)
(Credit Card)
Total
Beginning number of combined loans
outstanding
152,435
146,317
3,207
301,959
New customer loans originated
46,857
13,302
8,086
68,245
Former customer loans originated
56,427
348
—
56,775
Attrition
(151,779)
(59,862)
(490)
(212,131)
Ending number of combined loans
outstanding
103,940
100,105
10,803
214,848
Customer acquisition cost
$
324
$
351
$
52
$
297
Average customer loan balance
$
2,197
$
1,572
$
1,306
$
1,861
48

Year Ended December 31, 2019
Rise
Elastic
Today
(Installment Loans)
(Lines of Credit)
(Credit Card)
Total
Beginning number of combined loans
outstanding
142,758
165,950
447
309,155
New customer loans originated
108,813
47,677
3,235
159,725
Former customer loans originated
80,624
62
—
80,686
Attrition
(179,760)
(67,372)
(475)
(247,607)
Ending number of combined loans
outstanding
152,435
146,317
3,207
301,959
Customer acquisition cost
$
248
$
240
$
23
$
241
Average customer loan balance
$
2,297
$
1,727
$
1,368
$
2,011
Recent trends.
Our revenues for the year ended December 31, 2021 totaled $416.6 million, a decrease of 10% versus the prior
year period. Our revenues for the year ended December 31, 2020 totaled $465.3 million, a decrease of 27% versus the prior
year period. Both the Rise and Elastic products experienced a year-over-year decline in revenues of 12% and 11%, respectively,
which were attributable to reductions in year-to-date average loan balances due to the economic crisis created by the COVID-19
pandemic beginning in March 2020, which resulted in substantial government assistance to our potential customers that
lowered demand for our products, and a lower Rise effective APR. This decline in revenue was partially offset by a year-over-
year increase in revenues for the Today Card product, which more than tripled its average principal balance outstanding year-
over year. We believe Today Card balances have increased despite the impact of COVID-19 due to the nature of the product
(credit card versus installment loan or lines of credit), the lower APR of the product (effective APR of 31% for the year ended
December 31, 2021, compared to Rise at 103% and Elastic at 94%) as customers receiving stimulus payments would be more
apt to pay down more expensive forms of credit, and the added convenience of having a credit card for online purchases of day-
to-day items such as groceries or clothing (whereas the primary usage of a Rise installment loan or Elastic line of credit is for
emergency financial needs such as a medical deductible or automobile repair).
We are currently experiencing an increase in new and former customers as demand for the loan products provided by us and the
bank originators began to return during the second quarter of 2021. This is in contrast to 2020 and early 2021 when the
portfolio of loan products experienced significantly decreased loan demand for both new and former customers due to
COVID-19, including the effects of monetary stimulus provided by the US government reducing demand for loan products. All
three of our products experienced an increase in principal loan balances in 2021 compared to a year ago. Rise and Elastic
principal balances at December 31, 2021 totaled $310.5 million and $199.7 million, respectively, up $82.2 million and $42.3
million, respectively, from a year ago. Today Card principal loan balances at December 31, 2021 totaled $48.6 million, up
$34.5 million from a year ago.
Our CAC was lower in the year ended December 31, 2021 at $247 as compared to the prior year at $297, with the prior year not
reflective of our historical CAC due to the significant reduction in new loan originations due to the COVID-19 pandemic. Our
2021 loan volume is being sourced from all our marketing channels including direct mail, strategic partners and digital. We’ve
seen a marked improvement in loan volume from our strategic partners channel where we have improved our technology and
risk capabilities to interface with the strategic partners via our application programming interface (APIs) that we developed
within our new technology platform, Blueprint™. Blueprint™will allow us to more efficiently acquire new customers within
our targeted CAC range. We believe our CAC in future quarters will continue to remain within or below our target range of
$250 to $300 as we continue to optimize the efficiency of our marketing channels and continue to grow the Today Card which
successfully generated new customers at a sub-$100 CAC.
49

Credit quality
As of and for the years ended December 31,
Credit quality metrics (dollars in thousands)
2021
2020
2019
Net charge-offs(1)....................................................................................
$
163,705
$
189,823
$
330,317
Additional provision for loan losses(1) ...................................................
22,125
(32,913)
(4,655)
Provision for loan losses ........................................................................
$
185,830
$
156,910
325,662
Past due combined loans receivable – principal as a percentage of
combined loans receivable – principal(2)................................................
10 %
6 %
10 %
Net charge-offs as a percentage of revenues(1).......................................
39 %
41 %
52 %
Total provision for loan losses as a percentage of revenues..................
45 %
34 %
51 %
Combined loan loss reserve(3) ................................................................
$
71,204
$
49,079
$
81,992
Combined loan loss reserve as a percentage of combined loans
receivable(3) ............................................................................................
12 %
12 %
13 %
_________
(1)
Net charge-offs and additional provision for loan losses are not financial measures prepared in accordance with US GAAP. Net charge-offs include the
amount of principal and accrued interest on loans that are more than 60 days past due (Rise and Elastic) or 120 days past due (Today Card), or sooner if
we receive notice that the loan will not be collected, such as a bankruptcy notice or identified fraud, offset by any recoveries. Additional provision for
loan losses is the amount of provision for loan losses needed for a particular period to adjust the combined loan loss reserve to the appropriate level in
accordance with our underlying loan loss reserve methodology. See “—Non-GAAP Financial Measures” for more information and for a reconciliation to
Provision for loan losses, the most directly comparable financial measure calculated in accordance with US GAAP.
(2)
Combined loans receivable is defined as loans owned by us and consolidated VIEs plus loans originated and owned by third-party lenders pursuant to our
CSO programs. See “—Non-GAAP Financial Measures” for more information and for a reconciliation of Combined loans receivable to Loans
receivable, net, the most directly comparable financial measure calculated in accordance with US GAAP.
(3)
Combined loan loss reserve is defined as the loan loss reserve for loans originated and owned by us plus the loan loss reserve for loans owned by third-
party lenders and guaranteed by us. See “—Non-GAAP Financial Measures” for more information and for a reconciliation of Combined loan loss reserve
to Allowance for loan losses, the most directly comparable financial measure calculated in accordance with US GAAP.
Net principal charge-offs as a percentage of average
combined loans receivable - principal (1)(2)(3)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
2021
6%
5%
6%
10%
2020
11%
10%
4%
5%
2019
13%
10%
10%
12%
(1)
Net principal charge-offs is comprised of gross principal charge-offs less recoveries.
(2)
Average combined loans receivable - principal is calculated using an average of daily Combined loans receivable - principal balances during each
quarter.
(3)
Combined loans receivable is defined as loans owned by us and consolidated VIEs plus loans originated and owned by third-party lenders pursuant to our
CSO programs. See “—Non-GAAP Financial Measures” for more information and for a reconciliation of Combined loans receivable to Loans
receivable, net, the most directly comparable financial measure calculated in accordance with US GAAP.
The above chart depicts the historically low charge-off metrics from the third quarter of 2020 through the third quarter of 2021,
due to COVID-19 pandemic impacts such as a lack of new customer demand, our implementation of payment assistance tools,
and government stimulus payments received by our customers. Net principal charge-offs as a percentage of average combined
loans receivable-principal for the fourth quarter of 2021 has returned to the levels consistent with 2019 due to the volume of
new customers being originated as we rebuild the portfolio from the impacts of the COVID-19 pandemic and return to a more
normalized credit profile.
In reviewing the credit quality of our loan portfolio, we break out our total provision for loan losses that is presented on our
statements of operations under US GAAP into two separate items—net charge-offs and additional provision for loan losses. Net
charge-offs are indicative of the credit quality of our underlying portfolio, while additional provision for loan losses is subject
to more fluctuation based on loan portfolio growth, recent credit quality trends and the effect of normal seasonality on our
business. The additional provision for loan losses is the amount needed to adjust the combined loan loss reserve to the
appropriate amount at the end of each month based on our loan loss reserve methodology.
50

Net charge-offs.
Net charge-offs comprise gross charge-offs offset by recoveries on prior charge-offs. Gross charge-offs
include the amount of principal and accrued interest on loans that are more than 60 days past due (Rise and Elastic) or 120 days
(Today Card), or sooner if we receive notice that the loan will not be collected, such as a bankruptcy notice or identified fraud.
Any payments received on loans that have been charged off are recorded as recoveries and reduce the total amount of gross
charge-offs. Recoveries are typically less than 10% of the amount charged off, and thus, we do not view recoveries as a key
credit quality metric.
Net charge-offs as a percentage of revenues can vary based on several factors, such as whether or not we experience significant
growth or lower the APR of our products. Additionally, although a more seasoned portfolio will typically result in lower net
charge-offs as a percentage of revenues, we do not intend to drive down this ratio significantly below our historical ratios and
would instead seek to offer our existing products to a broader new customer base to drive additional revenues.
Net charge-offs as a percentage of average combined loans receivable-principal allow us to determine credit quality and
evaluate loss experience trends across our loan portfolio.
Additional provision for loan losses.
Additional provision for loan losses is the amount of provision for loan losses needed for
a particular period to adjust the combined loan loss reserve to the appropriate level in accordance with our underlying loan loss
reserve methodology.
Additional provision for loan losses relates to an increase in inherent losses in the loan portfolio as determined by our loan loss
reserve methodology. This increase could be due to a combination of factors such as an increase in the size of the loan portfolio
or a worsening of credit quality or increase in past due loans. It is also possible for the additional provision for loan losses for a
period to be a negative amount, which would reduce the amount of the combined loan loss reserve needed (due to a decrease in
the loan portfolio or improvement in credit quality). The amount of additional provision for loan losses is seasonal in nature,
mirroring the seasonality of our new customer acquisition and overall loan portfolio growth, as discussed above. The combined
loan loss reserve typically decreases during the first quarter or first half of the calendar year due to a decrease in the loan
portfolio from year end. Then, as the rate of growth for the loan portfolio starts to increase during the second half of the year,
additional provision for loan losses is typically needed to increase the reserve for future losses associated with the loan growth.
Because of this, our provision for loan losses can vary significantly throughout the year without a significant change in the
credit quality of our portfolio.
The following provides an example of the application of our loan loss reserve methodology and the break-out of the provision
for loan losses between the portion associated with replenishing the reserve due to net charge-offs and the amount related to the
additional provision for loan losses. If the beginning combined loan loss reserve were $25 million, and we incurred $10 million
of net charge-offs during the period and the ending combined loan loss reserve needed to be $30 million according to our loan
loss reserve methodology, our total provision for loan losses would be $15 million, comprising $10 million in net charge-offs
(provision needed to replenish the combined loan loss reserve) plus $5 million of additional provision related to an increase in
future inherent losses in the loan portfolio identified by our loan loss reserve methodology.
Example (dollars in thousands)
Beginning combined loan loss reserve
$
25,000
Less: Net charge-offs
(10,000)
Provision for loan losses:
Provision for net charge-offs
10,000
Additional provision for loan losses
5,000
Total provision for loan losses
15,000
Ending combined loan loss reserve balance
$
30,000
51

Loan loss reserve methodology.
Our loan loss reserve methodology is calculated separately for each product and, in the case
of Rise loans originated under the state lending model (including CSO program loans), is calculated separately based on the
state in which each customer resides to account for varying state license requirements that affect the amount of the loan offered,
repayment terms and other factors. For each product, loss factors are calculated based on the delinquency status of customer
loan balances: current, 1 to 30 days past due, 31 to 60 days past due or 61-120 past due (for Today Card only). These loss
factors for loans in each delinquency status are based on average historical loss rates by product (or state) associated with each
of these three delinquency categories. Hence, another key credit quality metric we monitor is the percentage of past due
combined loans receivable – principal, as an increase in past due loans will cause an increase in our combined loan loss reserve
and related additional provision for loan losses to increase the reserve. For customers that are not past due, we further stratify
these loans into loss rates by payment number, as a new customer that is about to make a first loan payment has a significantly
higher risk of loss than a customer who has successfully made ten payments on an existing loan with us. Based on this
methodology, during the past three years we have seen our combined loan loss reserve as a percentage of combined loans
receivable fluctuate between approximately 10% and 14% depending on the overall mix of new, former and past due customer
loans.
Recent trends.
Total loan loss provision for the year ended December 31, 2021 was 45% of revenues, which was within our
targeted range of 45% to 55%, compared to 34% in the prior year period. For the year ended December 31, 2021, net charge-
offs as a percentage of revenues totaled 39%, compared to 41% in the prior year period. The increase in total loan loss provision
as a percentage of revenues in 2021 was due to the increase in new loan originations beginning in the second quarter of 2021
and the loan loss provisioning associated with a growing portfolio. We would expect to have higher charge-offs as a percent of
revenue, as compared to our targeted range, in the first quarter of 2022 due to the heavier mix of new customer loans in the
second half of 2021, which have a higher loss profile. We expect to return within our targeted range beginning in the second
quarter as the portfolio seasons with a mix of new and returning customers. While we initially anticipated that the COVID-19
pandemic would have a negative impact on our credit quality, instead the large quantity of monetary stimulus provided by the
US government to our customer base has generally allowed customers to continue making payments on their loans, which
resulted in a decrease in net charge-offs as a percentage of revenue compared to last year. We continue to monitor the portfolio
during the economic recovery resulting from COVID-19 and will adjust our underwriting and credit policies to mitigate any
potential negative impacts as needed. As loan demand continues to return to pre-pandemic levels and the loan portfolio grows,
we expect our total loan loss provision as a percentage of revenues to be within our targeted range of approximately 45% to
55% of revenue.
The combined loan loss reserve as a percentage of combined loans receivable totaled 12%, 12% and 13% as of December 31,
2021, 2020 and 2019, respectively. The relatively steady loan loss reserve percentage reflects the stable credit performance of
the portfolio, and we would expect the loan loss reserve to stabilize in the 12-13% range as we manage the portfolio to ensure a
consistent mix of new and returning customers within the portfolio and return the portfolio to a normalized credit profile. Past
due loan balances at December 31, 2021 were 10% of total combined loans receivable - principal, up from 6% from a year ago,
due to the number of new customers originated beginning in the second quarter of 2021, and is consistent with our historical
past due percentages prior to the pandemic. We, and the bank originators we support, are no longer offering specific COVID-19
payment deferral programs, but continue to offer other payment flexibility programs if certain qualifications are met. We are
continuing to see that most customers are meeting their scheduled payments once they exit the payment deferral program. We
anticipate the combined loan loss reserve as a percentage of combined loans receivable, as well as our past due loan balances as
a percentage of total combined loans receivable-principal, will maintain at their historic norms as we continue to grow our loan
portfolio with a consistent mix of new and returning customers.
52

We also look at Rise and Elastic principal loan charge-offs (including both credit and fraud losses) by loan vintage as a
percentage of combined loans originated-principal. As the below table shows, our cumulative principal loan charge-offs for
Rise and Elastic through December 31, 2021 for each annual vintage since the 2013 vintage are generally under 30% and
continue to generally trend at or slightly below our 20% to 25% long-term targeted range. During 2019, we implemented new
fraud tools that have helped lower fraud losses for the 2019 vintage and rolled out our next generation of credit models during
the second quarter of 2019 and continued refining the models during the third and fourth quarters of 2019. Our payment
deferral programs have also assisted in reducing losses in our 2019 and 2020 vintages coupled with a lower volume of new loan
originations in our 2020 vintage. The 2019 and 2020 vintages are both performing better than the 2017 and 2018 vintages.
While still early, we would expect the 2021 vintage to be at or near 2018 levels or slightly lower given the increased volume of
new customer loans originated this year and a return of net charge-offs to our targeted range of 45-55% of revenue. It is also
possible that the cumulative loss rates on all vintages will increase and may exceed our recent historical cumulative loss
experience due to the economic impact of a prolonged crisis resulting from the COVID-19 pandemic.
(1) The 2020 and 2021 vintages are not yet fully mature from a loss perspective.
(2) UK included in the 2013 to 2017 vintages only.
53
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1
0
2
3
4
5
6
7
8
9
10 11 12 13 14
15 16 17
18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Cumulative loss rates by loan vintage: RISE
® and Elastic
1,2
2013
2014
2015
2016
2017
2018
2019
2020
YTD Dec 2021
Months since origination
2013
2014
2015
2017
2018
2019
2020
YTD Dec 2021
2016

We also look at Today Card principal loan charge-offs (including both credit and fraud losses) by account vintage as a
percentage of account principal originations. As the below table shows, our cumulative principal credit card charge-offs through
December 31, 2021 for the 2020 account vintage is under 7%. While our 2021 account vintage is currently performing better
than 2020, we expect the 2021 account vintage to have losses at or higher than the 2020 account vintage based on the volume of
new customers originated in the second half of 2021. The Today Card requires accounts to be charged off that are more than
120 days past due which results in a longer maturity period for the cumulative loss curve related to this portfolio. Our 2018 and
2019 vintages are considered to be test vintages and were comprised of limited originations volume and not reflective of our
current underwriting standards.
54

Margins
Twelve Months Ended December 31,
Margin metrics (dollars in thousands)
2021
2020
2019
Revenues................................................................................................
$
416,637
$
465,346
$
638,873
Net charge-offs(1)....................................................................................
(163,705)
(189,823)
(330,317)
Additional provision for loan losses(1) ...................................................
(22,125)
32,913
4,655
Direct marketing costs............................................................................
(41,546)
(20,282)
(38,548)
Other cost of sales..................................................................................
(13,951)
(8,124)
(10,083)
Gross profit ............................................................................................
175,310
280,030
264,580
Operating expenses ................................................................................
(155,980)
(159,819)
(163,011)
Operating income...................................................................................
$
19,330
$
120,211
$
101,569
As a percentage of revenues:
Net charge-offs.......................................................................................
39 %
41 %
52 %
Additional provision for loan losses ......................................................
6
(7)
(1)
Direct marketing costs............................................................................
10
4
6
Other cost of sales..................................................................................
3
2
2
Gross margin..........................................................................................
42
60
41
Operating expenses ................................................................................
37
34
26
Operating margin ...................................................................................
5 %
26 %
16 %
_________
(1)
Non-GAAP measure. See “—Non-GAAP Financial Measures—Net charge-offs and additional provision for loan losses.”
Gross margin is calculated as revenues minus cost of sales, or gross profit, expressed as a percentage of revenues, and operating
margin is calculated as operating income expressed as a percentage of revenues. Due to the negative impact of COVID-19 on
our loan balances and revenue, we are monitoring our profit margins closely. Long-term, we intend to continue to manage the
business to a targeted 20% operating margin.
Recent operating margin trends.
For the year ended December 31, 2021, our operating margin was 5%, which was a decrease
from 26% in the prior year period, as well as a decrease from 16% in 2019. The margin decreases experienced in 2021 were
primarily driven by the upfront costs associated with credit provisioning and direct marketing expense associated with the
increased new and former customer loan origination volume as we grow and rebuild our loan portfolio from the impacts of
COVID-19. The margins achieved in 2020 were not reflective of our historical performance as we experienced a significant
decline in the loan portfolio due to a lack of customer demand resulting from the effects of COVID-19 and related government
stimulus programs. These impacts resulted in a lower level of direct marketing expense and materially lower credit losses
during 2020, leading to an increased gross margin.
Our operating expense metrics have been negatively impacted by the COVID-19 pandemic and its impact on loan balances and
revenue. We began to see improvements in our operating expense metric in the third and fourth quarter of 2021 due to the
growth in the portfolio and associated increase in revenue during those periods as we continued to manage and maintain a
relatively consistent operating expense between the two quarters. In the short term, with the growth in the loan portfolio
experienced in 2021, we expect our expense metrics to continue to improve and move toward our target range as we focus on
growth to increase our new and former customer loan volume and continue to scale the overall loan portfolio. In the long term,
as we grow the loan portfolio while actively managing our operating expenses, we expect to see our operating expense metrics
return to approximately 20-25% of revenue. However, management will continue to look for opportunities to reduce our
expenses to help offset the increased loan origination and direct marketing expenses.
55

NON-GAAP FINANCIAL MEASURES
We believe that the inclusion of the following non-GAAP financial measures in this Annual Report on Form 10-K can provide
a useful measure for period-to-period comparisons of our core business, provide transparency and useful information to
investors and others in understanding and evaluating our operating results, and enable investors to better compare our operating
performance with the operating performance of our competitors. Management uses these non-GAAP financial measures
frequently in its decision-making because they provide supplemental information that facilitates internal comparisons to the
historical operating performance of prior periods and give an additional indication of our core operating performance. However,
non-GAAP financial measures are not a measure calculated in accordance with US generally accepted accounting principles, or
US GAAP, and should not be considered an alternative to any measures of financial performance calculated and presented in
accordance with US GAAP. Other companies may calculate these non-GAAP financial measures differently than we do.
Adjusted Earnings (Loss)
Adjusted earnings (loss) represent our net income (loss) from continuing operations, adjusted to exclude:
•
Uncertain tax position
•
Contingent losses related to legal matters
•
Cumulative tax effect of adjustments
Adjusted diluted earnings (loss) per share is Adjusted earnings (loss) divided by Diluted weighted average shares outstanding.
The following table presents a reconciliation of net income (loss) from continuing operations and diluted earnings (loss) per
share to Adjusted earnings (loss) and Adjusted diluted earnings (loss) per share, which excludes the impact of the contingent
losses and uncertain tax position for each of the periods indicated:
Twelve Months Ended December 31,
(Dollars in thousands except per share amounts)
2021
2020
2019
Net income (loss) from continuing operations.......................................
$
(33,598) $
36,202
$
26,196
Impact of uncertain tax position.............................................................
1,264
—
—
Impact of contingent losses related to legal matters ..............................
22,751
24,079
—
Cumulative tax effect of adjustments.....................................................
(4,007)
(5,577)
—
Adjusted earnings (loss).........................................................................
$
(13,590) $
54,704
$
26,196
Diluted earnings (loss) per share - continuing operations......................
$
(0.98) $
0.87
$
0.59
Impact of uncertain tax position.............................................................
0.04
—
—
Impact of contingent losses related to legal matters ..............................
0.66
0.58
—
Cumulative tax effect of adjustments.....................................................
(0.12)
(0.14)
—
Adjusted diluted earnings (loss) per share .............................................
$
(0.40) $
1.31
$
0.59
Adjusted EBITDA and Adjusted EBITDA Margin
Adjusted EBITDA represents our net income (loss) from continuing operations, adjusted to exclude:
•
Net interest expense primarily associated with notes payable under the debt facilities used to fund the loan portfolios;
•
Share-based compensation;
•
Depreciation and amortization expense on fixed assets and intangible assets;
•
Gains and losses from dispositions or contingent losses related to legal matters included in non-operating loss; and
•
Income taxes.
Adjusted EBITDA margin is Adjusted EBITDA divided by revenue.
Management believes that Adjusted EBITDA and Adjusted EBITDA margin are useful supplemental measures to assist
management and investors in analyzing the operating performance of the business and provide greater transparency into the
results of operations of our core business.
56

Adjusted EBITDA and Adjusted EBITDA margin should not be considered as alternatives to net income from continuing
operations or any other performance measure derived in accordance with US GAAP. Our use of Adjusted EBITDA and
Adjusted EBITDA margin has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for
analysis of our results as reported under US GAAP. Some of these limitations are:
•
Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be
replaced in the future, and Adjusted EBITDA does not reflect expected cash capital expenditure requirements for such
replacements or for new capital assets;
•
Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; and
•
Adjusted EBITDA does not reflect interest associated with notes payable used for funding the loan portfolios, for other
corporate purposes or tax payments that may represent a reduction in cash available to us.
The following table presents a reconciliation of net income (loss) from continuing operations to Adjusted EBITDA and
Adjusted EBITDA margin for each of the periods indicated:
Twelve Months Ended December 31,
(Dollars in thousands)
2021
2020
2019
Net income (loss) from continuing operations ..................................
$
(33,598)
$
36,202
$
26,196
Adjustments:
Net interest expense...........................................................................
38,479
49,020
62,533
Share-based compensation ................................................................
6,640
8,110
9,875
Depreciation and amortization...........................................................
18,470
18,133
15,879
Non-operating loss.............................................................................
22,232
24,079
681
Income tax expense (benefit).............................................................
(7,783)
10,910
12,159
Adjusted EBITDA.............................................................................
$
44,440
$
146,454
$
127,323
Adjusted EBITDA margin.................................................................
11%
31%
20%
Free cash flow
Free cash flow (“FCF”) represents our net cash provided by continuing operating activities, adjusted to include:
•
Net charge-offs – combined principal loans; and
•
Capital expenditures.
The following table presents a reconciliation of net cash provided by continuing operating activities to FCF for each of the
periods indicated:
Twelve Months Ended December 31,
(Dollars in thousands)
2021
2020
2019
Net cash provided by continuing operating activities(1)..................
$
156,159
$
210,063
$
333,316
Adjustments:
Net charge-offs – combined principal loans...................................
(123,073)
(144,697)
(258,250)
Capital expenditures........................................................................
(17,281)
(16,069)
(17,745)
FCF .................................................................................................
$
15,805
$
49,297
$
57,321
_________
(1)
Net cash provided by continuing operating activities includes net charge-offs – combined finance charges.
Net charge-offs and additional provision for loan losses
We break out our total provision for loan losses into two separate items—first, the amount related to net charge-offs, and
second, the additional provision for loan losses needed to adjust the combined loan loss reserve to the appropriate amount at the
end of each month based on our loan loss provision methodology. We believe this presentation provides more detail related to
the components of our total provision for loan losses when analyzing the gross margin of our business.
57

Net charge-offs.
Net charge-offs comprise gross charge-offs offset by recoveries on prior charge-offs. Gross charge-offs
include the amount of principal and accrued interest on loans that are more than 60 days past due (Rise and Elastic) or 120 days
(Today Card), or sooner if we receive notice that the loan will not be collected, such as a bankruptcy notice or identified fraud.
Any payments received on loans that have been charged off are recorded as recoveries and reduce total gross charge-offs.
Additional provision for loan losses.
Additional provision for loan losses is the amount of provision for loan losses needed for
a particular period to adjust the combined loan loss reserve to the appropriate level in accordance with our underlying loan loss
reserve methodology.
Twelve Months Ended December 31,
(Dollars in thousands)
2021
2020
2019
Net charge-offs.......................................................................................
$
163,705
$
189,823
$
330,317
Additional provision for loan losses ......................................................
22,125
(32,913)
(4,655)
Provision for loan losses ........................................................................
$
185,830
$
156,910
$
325,662
Combined loan information
The Elastic line of credit product is originated by a third-party lender, Republic Bank, which initially provides all of the funding
for that product. Republic Bank retains 10% of the balances of all of the loans originated and sells a 90% loan participation in
the Elastic lines of credit to a third-party SPV, Elastic SPV, Ltd. Elevate is required to consolidate Elastic SPV, Ltd. as a VIE
under US GAAP and the consolidated financial statements include revenue, losses and loans receivable related to the 90% of
Elastic lines of credit originated by Republic Bank and sold to Elastic SPV.
Beginning in the fourth quarter of 2018, we started licensing our Rise installment loan brand to a third-party lender, FinWise
Bank, which originates Rise installment loans in 17 states. FinWise Bank retains 4% of the balances of all the loans originated
and sells a 96% participation to a third-party SPV, EF SPV, Ltd. We do not own EF SPV, but we are required to consolidate EF
SPV as a VIE under US GAAP and the consolidated financial statements include revenue, losses and loans receivable related to
the 96% of Rise installment loans originated by FinWise Bank and sold to EF SPV.
Beginning in 2018, we started licensing the Today Card brand and our underwriting services and platform to launch a credit
card product originated by CCB, which initially provides all of the funding for that product. CCB retains 5% of the credit card
receivable balance of all the receivables originated and sells a 95% participation in the Today Card lines of credit to us. The
Today Card program was expanded in 2020.
Beginning in the third quarter of 2020, we also license our Rise installment loan brand to an additional bank, CCB, which
originates Rise installment loans in three different states than FinWise Bank. Similar to the relationship with FinWise Bank,
CCB retains 5% of the balances of all of the loans originated and sells the remaining 95% loan participation in those Rise
installment loans to EC SPV. We do not own EC SPV, but we are required to consolidate EC SPV as a VIE under US GAAP
and the consolidated financial statements include revenue, losses and loans receivable related to the 95% of the Rise installment
loans originated by CCB and sold to EC SPV.
The information presented in the tables below on a combined basis are non-GAAP measures based on a combined portfolio of
loans, which includes the total amount of outstanding loans receivable that we own and that are on our balance sheets plus
outstanding loans receivable originated and owned by third parties that we guarantee pursuant to CSO programs in which we
participate. There were no new loan originations in 2021 under our CSO programs, but we continued to have obligations as the
CSO until the wind-down of this portfolio was completed in the third quarter of 2021. See “—Basis of Presentation and Critical
Accounting Policies—Allowance and liability for estimated losses on consumer loans.”
We believe these non-GAAP measures provide investors with important information needed to evaluate the magnitude of
potential loan losses and the opportunity for revenue performance of the combined loan portfolio on an aggregate basis. We
also believe that the comparison of the combined amounts from period to period is more meaningful than comparing only the
amounts reflected on our balance sheets since both revenues and cost of sales as reflected in our financial statements are
impacted by the aggregate amount of loans we own and those CSO loans we guaranteed.
Our use of total combined loans and fees receivable has limitations as an analytical tool, and you should not consider it in
isolation or as a substitute for analysis of our results as reported under US GAAP. Some of these limitations are:
•
Rise CSO loans were originated and owned by a third-party lender; and
•
Rise CSO loans were funded by a third-party lender and were not part of the VPC Facility.
58

As of each of the period ends indicated, the following table presents a reconciliation of:
•
Loans receivable, net, Company owned (which reconciles to our Consolidated Balance Sheets included elsewhere in this
Annual Report on Form 10-K);
•
Loans receivable, net, guaranteed by the Company (as disclosed in Note 3 of our consolidated financial statements included
elsewhere in this Annual Report on Form 10-K);
•
Combined loans receivable (which we use as a non-GAAP measure); and
•
Combined loan loss reserve (which we use as a non-GAAP measure).
59

2019
2020
2021
(Dollars in thousands)
December 31
March 31
June 30
September 30
December 31
March 31
June 30
September 30
December 31
Company Owned Loans:
Loans receivable – principal, current, company
owned ........................................................................
$
530,463
$
486,396
$
387,939
$
346,380
$
372,320
$
331,251
$
372,068
$
466,140
$
501,552
Loans receivable – principal, past due, company
owned ........................................................................
58,489
53,923
18,917
21,354
25,563
21,678
27,231
46,730
57,207
Loans receivable – principal, total, company owned
588,952
540,319
406,856
367,734
397,883
352,929
399,299
512,870
558,759
Loans receivable – finance charges, company
owned ........................................................................
33,033
31,621
25,606
24,117
25,348
21,393
19,157
22,960
23,602
Loans receivable – company owned..........................
621,985
571,940
432,462
391,851
423,231
374,322
418,456
535,830
582,361
Allowance for loan losses on loans receivable,
company owned.........................................................
(79,912)
(76,188)
(59,438)
(49,909)
(48,399)
(39,037)
(40,314)
(56,209)
(71,204)
Loans receivable, net, company owned........................
$
542,073
$
495,752
$
373,024
$
341,942
$
374,832
$
335,285
$
378,142
$
479,621
$
511,157
Third-Party Loans Guaranteed by the Company:
Loans receivable – principal, current, guaranteed by
company ....................................................................
$
17,474
$
12,606
$
6,755
$
9,129
$
1,795
$
145
$
17
$
—
$
—
Loans receivable – principal, past due, guaranteed
by company ...............................................................
723
564
117
314
144
15
4
—
—
Loans receivable – principal, total, guaranteed by
company(1) .................................................................
18,197
13,170
6,872
9,443
1,939
160
21
—
—
Loans receivable – finance charges, guaranteed by
company(2) .................................................................
1,395
1,150
550
679
299
22
4
—
—
Loans receivable – guaranteed by company..............
19,592
14,320
7,422
10,122
2,238
182
25
—
—
Liability for losses on loans receivable, guaranteed
by company ...............................................................
(2,080)
(1,571)
(1,156)
(1,421)
(680)
(122)
(7)
—
—
Loans receivable, net, guaranteed by company(3) .........
$
17,512
$
12,749
$
6,266
$
8,701
$
1,558
$
60
$
18
$
—
$
—
Combined Loans Receivable(3):
Combined loans receivable – principal, current........
$
547,937
$
499,002
$
394,694
$
355,509
$
374,115
$
331,396
$
372,085
$
466,140
$
501,552
Combined loans receivable – principal, past due......
59,212
54,487
19,034
21,668
25,707
21,693
27,235
46,730
57,207
Combined loans receivable – principal .....................
607,149
553,489
413,728
377,177
399,822
353,089
399,320
512,870
558,759
Combined loans receivable – finance charges...........
34,428
32,771
26,156
24,796
25,647
21,415
19,161
22,960
23,602
Combined loans receivable...........................................
$
641,577
$
586,260
$
439,884
$
401,973
$
425,469
$
374,504
$
418,481
$
535,830
$
582,361
60

2019
2020
2021
(Dollars in thousands)
December 31
March 31
June 30
September 30
December 31
March 31
June 30
September 30
December 31
Combined Loan Loss Reserve(3):
Allowance for loan losses on loans receivable,
company owned.........................................................
$
(79,912)
$
(76,188)
$
(59,438)
$
(49,909)
$
(48,399)
$
(39,037)
$
(40,314)
$
(56,209)
$
(71,204)
Liability for losses on loans receivable, guaranteed
by company ...............................................................
(2,080)
(1,571)
(1,156)
(1,421)
(680)
(122)
(7)
—
—
Combined loan loss reserve ..........................................
$
(81,992)
$
(77,759)
$
(60,594)
$
(51,330)
$
(49,079)
$
(39,159)
$
(40,321)
$
(56,209)
$
(71,204)
Combined loans receivable – principal, past due(3).......
$
59,212
$
54,487
$
19,034
$
21,668
$
25,707
$
21,693
$
27,235
$
46,730
$
57,207
Combined loans receivable – principal(3)......................
607,149
553,489
413,728
377,177
399,822
353,089
399,320
512,870
558,759
Percentage past due.......................................................
10%
10%
5%
6%
6%
6%
7%
9%
10%
Combined loan loss reserve as a percentage of
combined loans receivable(3)(4)......................................
13%
13%
14%
13%
12%
10%
10%
11%
12%
Allowance for loan losses as a percentage of loans
receivable – company owned........................................
13%
13%
14%
13%
11%
10%
10%
11%
12%
_________
(1)
Represents loans originated by third-party lenders through the CSO programs, which are not included in our financial statements.
(2)
Represents finance charges earned by third-party lenders through the CSO programs, which are not included in our consolidated financial statements. The wind-down of the CSO program was completed in the
third quarter of 2021.
(3)
Non-GAAP measure.
(4)
Combined loan loss reserve as a percentage of combined loans receivable is determined using period-end balances.
61

COMPONENTS OF OUR RESULTS OF OPERATIONS
Revenues
Our revenues are composed of Rise finance charges and CSO fees (inclusive of finance charges attributable to the participation
in Rise installment loans originated by FinWise Bank and CCB), cash advance fees attributable to the participation in Elastic
lines of credit that we consolidate, finance charges and fee revenues related to the Today Card credit card product (inclusive of
finance charges attributable to the participations in the credit card receivables originated by CCB), and marketing and licensing
fees received from third-party lenders related to the Rise, Rise CSO, Elastic, and Today Card products. See “—Overview”
above for further information on the structure of Elastic.
Cost of sales
Provision for loan losses.
Provision for loan losses consists of amounts charged against income during the period related to
net charge-offs and the additional provision for loan losses needed to adjust the loan loss reserve to the appropriate amount at
the end of each month based on our loan loss methodology.
Direct marketing costs.
Direct marketing costs consist of online marketing costs such as sponsored search and advertising on
social networking sites, and other marketing costs such as purchased television and radio advertising and direct mail print
advertising. In addition, direct marketing cost includes affiliate costs paid to marketers in exchange for referrals of potential
customers. All direct marketing costs are expensed as incurred.
Other cost of sales.
Other cost of sales includes data verification costs associated with the underwriting of potential customers
and automated clearing house (“ACH”) transaction costs associated with customer loan funding and payments.
Operating expenses
Operating expenses consist of compensation and benefits, professional services, selling and marketing, occupancy and
equipment, depreciation and amortization as well as other miscellaneous expenses.
Compensation and benefits.
Salaries and personnel-related costs, including benefits, bonuses and share-based compensation
expense, comprise a majority of our operating expenses and these costs are driven by our number of employees.
Professional services.
These operating expenses include costs associated with legal, accounting and auditing, recruiting and
outsourced customer support and collections.
Selling and marketing.
Selling and marketing costs include costs associated with the use of agencies that perform creative
services and monitor and measure the performance of the various marketing channels. Selling and marketing costs also include
the production costs associated with media advertisements that are expensed as incurred over the licensing or production period.
These expenses do not include direct marketing costs incurred to acquire customers, which comprises CAC.
Occupancy and equipment.
Occupancy and equipment include rent expense on our leased facilities, as well as telephony and
web hosting expenses.
Depreciation and amortization.
We capitalize all acquisitions of property and equipment of $500 or greater as well as certain
software development costs. Costs incurred in the preliminary stages of software development are expensed. Costs incurred
thereafter, including external direct costs of materials and services as well as payroll and payroll-related costs, are capitalized.
Post-development costs are expensed. Depreciation is computed using the straight-line method over the estimated useful lives
of the depreciable assets.
Other expense
Net interest expense. Net interest expense primarily includes the interest expense associated with the VPC Facility that funds
the Rise installment loans, the ESPV Facility related to the Elastic lines of credit and related Elastic SPV entity, the EF SPV
and EC SPV Facilities that fund Rise installment loans originated by FinWise Bank and CCB, respectively, and the TSPV
facility used to fund credit card receivable purchases. Interest expense also includes any amortization of deferred debt issuance
cost and prepayment penalties incurred associated with the debt facilities.
62

RESULTS OF OPERATIONS
This section of this Form 10-K generally discusses 2021 and 2020 items and year-to-year comparisons between 2021 and 2020.
Discussions of 2019 items and year-to-year comparisons between 2020 and 2019 that are not included in this Form 10-K can be
found in "Management's Discussion and Analysis of Financial Condition and Results of Operations" in Part II, Item 7 of the
Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2020.
The following table sets forth our consolidated statements of operations data for each of the periods indicated. Effective June
29, 2020, ECIL was placed into administration in the UK, and we deconsolidated ECIL and present it as discontinued
operations for all periods presented.
Years ended December 31,
Consolidated statements of operations data (dollars in thousands)
2021
2020
2019
Revenues................................................................................................
$
416,637
$
465,346
$
638,873
Cost of sales:..........................................................................................
Provision for loan losses.................................................................
185,830
156,910
325,662
Direct marketing costs ....................................................................
41,546
20,282
38,548
Other cost of sales...........................................................................
13,951
8,124
10,083
Total cost of sales...................................................................................
241,327
185,316
374,293
Gross profit ............................................................................................
175,310
280,030
264,580
Operating expenses:
Compensation and benefits.............................................................
76,408
84,103
89,417
Professional services.......................................................................
32,499
31,634
31,834
Selling and marketing .....................................................................
3,252
3,450
4,773
Occupancy and equipment..............................................................
21,735
18,840
15,989
Depreciation and amortization........................................................
18,470
18,133
15,879
Other ...............................................................................................
3,616
3,659
5,119
Total operating expenses........................................................................
155,980
159,819
163,011
Operating income...................................................................................
19,330
120,211
101,569
Other expense:
Net interest expense........................................................................
(38,479)
(49,020)
(62,533)
Non-operating loss..........................................................................
(22,232)
(24,079)
(681)
Total other expense ................................................................................
(60,711)
(73,099)
(63,214)
Income (loss) from continuing operations before taxes.........................
(41,381)
47,112
38,355
Income tax expense (benefit)..........................................................
(7,783)
10,910
12,159
Net income (loss) from continuing operations.......................................
(33,598)
36,202
26,196
Net income (loss) from discontinued operations ............................
—
(15,610)
5,987
Net income (loss) ...................................................................................
$
(33,598) $
20,592
$
32,183
63

Years ended December 31,
As a percentage of revenues
2021
2020
2019
Cost of sales:
Provision for loan losses.................................................................
45%
34%
51%
Direct marketing costs ....................................................................
10
4
6
Other cost of sales...........................................................................
3
2
2
Total cost of sales...................................................................................
58
40
59
Gross profit ............................................................................................
42
60
41
Operating expenses:
Compensation and benefits.............................................................
18
18
14
Professional services.......................................................................
8
7
5
Selling and marketing .....................................................................
1
1
1
Occupancy and equipment..............................................................
5
4
3
Depreciation and amortization........................................................
4
4
2
Other ...............................................................................................
1
1
1
Total operating expenses........................................................................
37
34
26
Operating income...................................................................................
5
26
16
Other expense:
Net interest expense........................................................................
(9)
(11)
(10)
Non-operating loss..........................................................................
(5)
(5)
—
Total other expense ................................................................................
(15)
(16)
(10)
Income (loss) from continuing operations before taxes.........................
(10)
10
6
Income tax expense (benefit) ............................................................
(2)
2
2
Net income (loss) from continuing operations.......................................
(8)
8
4
Net income (loss) from discontinued operations...............................
—
(3)
1
Net income (loss) ...................................................................................
(8%)
4%
5%
Comparison of the years ended December 31, 2021 and 2020
Revenues
Years ended December 31,
2021
2020
Period-to-period change
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Finance charges..........................
$
412,547
99 % $
464,083
100 % $
(51,536)
(11)%
Other ..........................................
4,090
1
1,263
—
2,827
224
Revenues....................................
$
416,637
100 % $
465,346
100 % $
(48,709)
(10)%
Revenues decreased by $48.7 million, or 10%, from $465.3 million for the year ended December 31, 2020 to $416.6 million for
the year ended December 31, 2021. The decrease in revenue is primarily attributable to a lower average combined loans
receivable-principal balance coupled with lower effective APRs earned on the loan portfolio.
64

The tables below break out this change in revenue (including CSO fees and cash advance fees) by product:
Year Ended December 31, 2021
(Dollars in thousands)
Rise(1)
(Installment Loans)
Elastic
(Lines of Credit)
Today
(Credit Cards)
Total
Average combined loans receivable –
principal(2)...................................................
$
247,650
$
160,142
$
25,044
$
432,836
Effective APR.............................................
103 %
94 %
31 %
95 %
Finance charges ..........................................
$
253,895
$
150,961
$
7,691
$
412,547
Other...........................................................
711
664
2,715
4,090
Total revenue..............................................
$
254,606
$
151,625
$
10,406
$
416,637
Year Ended December 31, 2020
(Dollars in thousands)
Rise(1)
(Installment Loans)
Elastic
(Lines of Credit)
Today
(Credit Cards)
Total
Average combined loans receivable –
principal(2)...................................................
$
263,162
$
182,796
$
8,025
$
453,983
Effective APR.............................................
110 %
94 %
30 %
102 %
Finance charges ..........................................
$
290,555
$
171,086
$
2,442
$
464,083
Other...........................................................
200
233
830
1,263
Total revenue..............................................
$
290,755
$
171,319
$
3,272
$
465,346
_________
(1)
Includes loans originated by third-party lenders through the CSO programs, which are not included in our consolidated financial statements..
(2)
Average combined loans receivable - principal is calculated using daily Combined loans receivable – principal balances. Not a financial measure
prepared in accordance with US GAAP. See reconciliation table accompanying this release for a reconciliation of non-GAAP financial measures to the
most directly comparable financial measure calculated in accordance with US GAAP.
Our average combined loans receivable principal decreased $21 million for the year ended December 31, 2021 as compared to
2020. This decrease in average balance is primarily due to lower combined loans receivable-principal balances in the Rise and
Elastic portfolios in the first half of 2021 which were impacted by the COVID-19 pandemic and substantial government
assistance to our customers prior to the growth which commenced in late second quarter 2021. The decrease in average
balances accounted for approximately $32 million of the reduction in revenue for the period. Our average APR declined from
102% for the year ended December 31, 2020 to 95% for the year ended December 31, 2021. This reduction in the effective
APR is due to both the lower effective interest rates earned on loans in a deferral status under the payment flexibility tools that
were implemented in response to the COVID-19 pandemic and the growth of Today Card relative to the total loan portfolio,
which has the lowest APR. The lower effective APR accounted for approximately $20 million of the reduction in revenue for
the period. We expect the overall effective APR of the loan portfolio to remain flat going forward.
Cost of sales
Years ended December 31,
Period-to-period
change
2021
2020
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Cost of sales:
Provision for loan losses.....
$
185,830
45 % $
156,910
34 % $
28,920
18 %
Direct marketing costs........
41,546
10
20,282
4
21,264
105
Other cost of sales...............
13,951
3
8,124
2
5,827
72
Total cost of sales ......................
$
241,327
58 % $
185,316
40 % $
56,011
30 %
Provision for loan losses.
Provision for loan losses increased by $28.9 million, or 18%, from $156.9 million for the year
ended December 31, 2020 to $185.8 million for the year ended December 31, 2021.
65

The tables below break out these changes by loan product:
Year Ended December 31, 2021
(Dollars in thousands)
Rise
(Installment Loans)
Elastic
(Lines of Credit)
Today
(Credit Cards)
Total
Combined loan loss reserve(1):
Beginning balance .................................
$
33,968
$
13,201
$
1,910
$
49,079
Net charge-offs......................................
(121,325)
(38,240)
(4,140)
(163,705)
Provision for loan losses........................
135,576
41,737
8,517
185,830
Ending balance ......................................
$
48,219
$
16,698
$
6,287
$
71,204
Combined loans receivable(1)(2).....................
$
324,290
$
207,853
$
50,218
$
582,361
Combined loan loss reserve as a percentage
of ending combined loans receivable ...........
15 %
8 %
13 %
12 %
Net charge-offs as a percentage of revenues
48 %
25 %
40 %
39 %
Provision for loan losses as a percentage of
revenues........................................................
53 %
28 %
82 %
45 %
Year Ended December 31, 2020
(Dollars in thousands)
Rise
(Installment Loans)
Elastic
(Lines of Credit)
Today
(Credit Cards)
Total
Combined loan loss reserve(1):
Beginning balance .................................
$
52,099
$
28,852
$
1,041
$
81,992
Net charge-offs......................................
(126,236)
(61,639)
(1,948)
(189,823)
Provision for loan losses........................
108,105
45,988
2,817
156,910
Ending balance ......................................
$
33,968
$
13,201
$
1,910
$
49,079
Combined loans receivable(1)(2).....................
$
247,797
$
163,154
$
14,518
$
425,469
Combined loan loss reserve as a percentage
of ending combined loans receivable ...........
14 %
8 %
13 %
12 %
Net charge-offs as a percentage of revenues
43 %
36 %
60 %
41 %
Provision for loan losses as a percentage of
revenues........................................................
37 %
27 %
86 %
34 %
_________
(1)
Not a financial measure prepared in accordance with US GAAP. See “—Non-GAAP Financial Measures” for more information and for a reconciliation
to the most directly comparable financial measure calculated in accordance with US GAAP.
(2)
Includes loans originated by third-party lenders through the CSO programs, which are not included in our financial statements.
Total loan loss provision for the year ended December 31, 2021 was 45% of revenues, which was within our targeted range of
45% to 55%, and higher than 34% for the year ended December 31, 2020. For the year ended December 31, 2021, net charge-
offs as a percentage of revenues was 39%, a decrease from 41% for the comparable period in 2020. The increase in total loan
loss provision as a percentage of revenues in 2021 compared to last year was due to the increase in new loan originations
beginning in the second quarter of 2021 and charge-offs and loan loss provisioning associated with a growing portfolio. While
we initially anticipated that the COVID-19 pandemic would have a negative impact on our credit quality, instead the large
quantity of monetary stimulus provided by the US government to our customer base has generally allowed customers to
continue making payments on their loans, which resulted in a decrease in net charge-offs as a percentage of revenue compared
to last year. We continue to monitor the portfolio during the economic recovery resulting from COVID-19 and will adjust our
underwriting and credit policies to mitigate any potential negative impacts as needed. As loan demand continues to return to
pre-pandemic levels and the loan portfolio grows, we expect our total loan loss provision as a percentage of revenues to be
within our targeted range of approximately 45% to 55% of revenue.
66

The combined loan loss reserve as a percentage of combined loans receivable totaled 12% as of both December 31, 2021 and
December 31, 2020. The loan loss reserve percentage is flat at December 31, 2021, reflecting the stable credit performance of
the portfolio, and we would expect the loan loss reserve to stabilize in the 12-13% range as we manage the portfolio to ensure a
consistent mix of new and returning customers within the portfolio and return the portfolio to a normalized credit profile. Past
due loan balances at December 31, 2021 were 10% of total combined loans receivable - principal, up significantly from 6%
from a year ago, due to the number of new customers originated beginning in the second quarter of 2021, but is consistent with
our historical past due percentages prior to the pandemic.
Direct marketing costs.
Direct marketing costs increased by approximately $21.3 million, or 105%, from $20.3 million for the
year ended December 31, 2020 to $41.5 million for the year ended December 31, 2021. We had limited marketing activities and
new loan origination volume in 2020 in response to the COVID-19 pandemic. We have seen a return to more normalized new
customer acquisition in all the three loan products in 2021 as the economy continues to recover from the COVID-19 pandemic
and demand for the loan products returns. For the year ended December 31, 2021, the number of new customers acquired
increased to 168,339 compared to 68,245 during the year ended December 31, 2020. We anticipate our direct marketing costs
will continue to increase as we focus on growing our loan portfolio. Our CAC for the year ended December 31, 2021 was lower
than the year ended December 31, 2020 at $247 as compared to $297, with 2020 not reflective of our historical CAC due to the
significant reduction in new loan originations due to the COVID-19 pandemic. We believe our CAC in future quarters will
continue to remain within or below our target range of $250 to $300 as we continue to optimize the efficiency of our marketing
channels and continue to grow the Today Card which successfully generated new customers at a sub-$100 CAC.
Other cost of sales.
Other cost of sales increased by approximately $5.8 million, or 72%, from $8.1 million for the year ended
December 31, 2020 to $14.0 million for the year ended December 31, 2021 due to increased data verification costs resulting
from increased loan origination volume.
Operating expenses
Years ended December 31,
Period-to-period
change
2021
2020
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Operating expenses:
Compensation and benefits.
$
76,408
18 % $
84,103
18 % $
(7,695)
(9)%
Professional services...........
32,499
8
31,634
7
865
3
Selling and marketing.........
3,252
1
3,450
1
(198)
(6)
Occupancy and equipment..
21,735
5
18,840
4
2,895
15
Depreciation and
amortization........................
18,470
4
18,133
4
337
2
Other...................................
3,616
1
3,659
1
(43)
(1)
Total operating expenses ...........
$
155,980
37 % $
159,819
34 % $
(3,839)
(2)%
Compensation and benefits.
Compensation and benefits decreased by $7.7 million, or 9%, from $84.1 million for the year
ended December 31, 2020 to $76.4 million for the year ended December 31, 2021 primarily due to the reduction in staff related
to an operating expense reduction plan we implemented in the second and third quarters of 2020 in response to the pandemic.
Professional services.
Professional services increased by $0.9 million, or 3%, from $31.6 million for the year ended
December 31, 2020 to $32.5 million for the year ended December 31, 2021 due to increased legal expenses, partially offset by
decreased board of directors' stock compensation expense.
Selling and marketing.
Selling and marketing decreased by $0.2 million, or 6%, from $3.5 million for the year ended
December 31, 2020 to $3.3 million for the year ended December 31, 2021 primarily due to decreased marketing agency fees.
Occupancy and equipment.
Occupancy and equipment increased by $2.9 million, or 15%, from $18.8 million for the year
ended December 31, 2020 to $21.7 million for the year ended December 31, 2021 primarily due to increased web hosting,
partially offset by licenses and rentals expense.
Depreciation and amortization.
Depreciation and amortization increased by approximately $0.3 million, or 2%, from $18.1
million for the year ended December 31, 2020 to $18.5 million for the year ended December 31, 2021 primarily due to the
acceleration of a board member's non-compete agreement of $0.5 million with a slight depreciation expense decrease between
the two years.
67

Net interest expense
Years ended December 31,
Period-to-period
change
2021
2020
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Net interest expense...................
$
38,479
9 % $
49,020
11 % $
(10,541)
(22)%
Net interest expense decreased $10.5 million, or 22%, during the year ended December 31, 2021 versus the year ended
December 31, 2020. Our average balance of notes payable outstanding under the debt facilities for the year ended December 31,
2021 decreased $74.7 million from $467.7 million for the year ended December 31, 2020 to $393.0 million for the year ended
December 31, 2021 due to debt paydowns, including the maturity of one of our term notes, partially offset by new draws to
fund loan portfolio growth. This reduction resulted in a decrease in interest expense of approximately $7.3 million. In addition,
our average effective cost of funds on our notes payable outstanding decreased from 10.5% for the year ended December 31,
2020 to 9.8% for the year ended December 31, 2021, resulting in a decrease in interest expense of approximately $3.2 million.
At December 31, 2021, our effective cost of funds on new borrowings on our VPC facilities is currently 8%, which is expected
to reduce our overall effective costs of funds as we continue to borrow on our debt facilities in the future.
The following table shows the effective cost of funds of each debt facility for the period:
Years ended December 31,
(Dollars in thousands)
2021
2020
VPC Facility
Average facility balance during the period.......................................................
$
79,718
$
157,484
Net interest expense..........................................................................................
7,958
17,089
Effective cost of funds......................................................................................
10.0 %
10.9 %
ESPV Facility
Average facility balance during the period.......................................................
$
167,442
$
206,533
Net interest expense..........................................................................................
16,925
21,489
Effective cost of funds......................................................................................
10.1 %
10.4 %
EF SPV Facility
Average facility balance during the period........................................................
$
100,265
$
99,012
Net interest expense..........................................................................................
9,285
9,938
Effective cost of funds......................................................................................
9.3 %
10.0 %
EC SPV Facility
Average facility balance during the period........................................................
$
39,148
$
4,658
Net interest expense..........................................................................................
3,814
504
Effective cost of funds......................................................................................
9.7 %
10.8 %
TSPV Facility
Average facility balance during the period(1) ....................................................
$
28,963
$
—
Net interest expense..........................................................................................
488
—
Effective cost of funds......................................................................................
7.6 %
— %
(1)
Average facility balance from inception at October 12, 2021 to December 31, 2021.
In July 2020, we entered into a new facility, the EC SPV Facility. As of December 31, 2021, we have drawn $55.5 million on
the EC SPV facility. In October 2021, we entered into a new facility, the TSPV facility, and have drawn $37 million as of
December 31, 2021. Per the terms of the February 2019 amendments and the July 31, 2020 EC SPV agreement, we qualified
for a 25 bps rate reduction on the VPC, ESPV, EF SPV, and EC SPV facilities effective January 1, 2021. We have evaluated the
interest rates for our debt and believe they represent market rates based on our size, industry, operations and recent
amendments. As a result, the carrying value for the debt approximates the fair value. See "—Liquidity and Capital Resources—
Debt facilities" for more information.
68

Non-operating loss
Years ended December 31,
Period-to-period
change
2021
2020
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Non-operating loss.....................
$
22,232
5 % $
24,079
5 % $
(1,847)
(8)%
During the year ended December 31, 2021, we accrued $22.8 million in contingent losses related to legal matters related to our
spin-off from our predecessor company in 2014 and a regulatory litigation matter, partially offset by a $0.5 million recovery
related to an indemnification for a former executive of the Company. During the year ended December 31, 2020, we recognized
$24.1 million in non-operating expenses related to an estimated $17 million contingent loss associated with a legal matter
related to our spin-off from our predecessor company in 2014 and a separate $7 million indemnification accrual related to a
legal matter for a former executive of the Company.
Income tax expense (benefit)
Years ended December 31,
Period-to-period
change
2021
2020
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Income tax expense (benefit).....
$
(7,783)
(2)% $
10,910
2 % $
(18,693)
(171)%
Our income tax expense decreased $18.7 million, or 171%, from $10.9 million for the year ended December 31, 2020 to a
income tax benefit of $7.8 million for the year ended December 31, 2021. We recognized an uncertain tax position of
$1.3 million in income tax expense due to a recent change in tax regulation in the state of Texas that impacted our previously
recognized research and development state tax credits. Our effective tax rates for continuing operations for the years ended
December 31, 2021 and 2020 were 19% and 23%, respectively. Our effective tax rates are different from the standard corporate
federal income tax rate of 21% primarily due to the uncertain tax position, of which $1.2 million would impact our effective tax
rate if realized, permanent non-deductible items, and corporate state tax obligations in the states where we have lending
activities. Our US cash effective tax rate was approximately 0.3% for 2021.
Net loss from discontinued operations
Our loss from discontinued operations on our UK entity (ECIL) for the year ended December 31, 2020 consists of an
investment loss of $28.0 million, operating losses of $5.1 million, and a goodwill impairment loss of $9.3 million, partially
offset by an income tax benefit of $28.4 million.
Net income (loss)
Years ended December 31,
Period-to-period
change
2021
2020
(Dollars in thousands)
Amount
Percentage of
revenues
Amount
Percentage of
revenues
Amount
Percentage
Net income (loss).......................
$
(33,598)
(8)% $
20,592
4 % $
(54,190)
263 %
Our net income (loss) decreased $54.2 million, or 263%, from net income of $20.6 million for the year ended December 31,
2020 to a net loss of $33.6 million for the year ended December 31, 2021 primarily due to the earnings compression
experienced due to loan portfolio growth (upfront costs associated with credit provision and direct marketing expense) during
the second half of 2021, as well as non-operating losses related to litigation accruals.
69

LIQUIDITY AND CAPITAL RESOURCES
As previously discussed, we are closely monitoring the impacts of the COVID-19 pandemic across our business, including the
resulting uncertainties around customer demand, credit performance of the loan portfolio, our levels of liquidity and our
ongoing compliance with debt covenants. We had cash and cash equivalents available of $85 million at December 31, 2021,
compared to cash and cash equivalents available of $198 million at December 31, 2020, a decrease of $113 million, primarily
due to increased loan origination and participation purchases. Our principal debt payment obligation of $18 million was paid off
in January 2021 prior to its maturity in February 2021, and there are no additional required principal payments on our
outstanding debt until January 2024. Throughout the first half of 2021, we made additional net paydowns on the debt facilities
of approximately $70 million. As we are experiencing increased demand for the loan products, resulting in increased
origination volume, we are drawing down on our available debt facilities to fund the loan portfolio growth. In the second half of
2021, we made draws on the debt facilities of approximately $154 million. In January 2022, we entered into a sub-debt facility
with Pine Hill Finance LLC of $20 million to supplement our working capital.
While the ultimate impact of COVID-19 on our business, financial condition, liquidity and results of operations is dependent on
future developments which are highly uncertain, we believe that our actions taken to date, future cash provided by operating
activities, availability under our debt facilities with VPC and PCAM, and possibly the capital markets, as well as certain
potential measures within our control that could be put in place to maintain a sound financial position and liquidity will provide
adequate resources to fund our operating and financing needs.
We are continuing to assess our minimum cash and liquidity requirements and implementing measures to ensure that our cash
and liquidity position is maintained through the current economic cycle created by the COVID-19 pandemic. We believe that
our existing cash balances, together with the available borrowing capacity under the debt facilities, will be sufficient to meet our
anticipated cash operating expense and capital expenditure requirements through at least the next year. We principally rely on
our working capital and our credit facilities with VPC and PCAM to fund the loans we make to our customers. At December
31, 2021, we have contractual obligations for our operating leases and long-term debt totaling $4 million in 2022, and an
additional $475 million in total due in the next three years. We also are committed, among other things, to pay $41 million in
2022 as a result of the Think Finance and District of Columbia litigation settlements, as described further in Note 14 -
Commitments, Contingencies and Guarantees and Note 19 - Subsequent Events. If our loan growth exceeds our expectations or
other unexpected liquidity needs arise, our available cash balances may be insufficient to satisfy our liquidity requirements, and
we may seek additional equity or debt financing. This additional capital may not be available on reasonable terms, or at all.
Stock Repurchase Program
At December 31, 2021, we had an outstanding stock repurchase plan authorized by our Board of Directors providing for the
repurchase of up to $80 million of our common stock through July 31, 2024, inclusive of two $25 million increases to the plan
authorized by the Board of Directors in January and October 2021. The Board of Directors further authorized a $10 million
increase to the annual fiscal limit of repurchases in October 2021. During the year ended December 31, 2020, we repurchased
$19.8 million of common stock. We repurchased 7,337,277 common shares at a total cost of $27.5 million during the year
ended December 31, 2021. In January 2022, we repurchased an additional 47,981 of common shares at a total cost of $148
thousand. Separately from the repurchase plan, have repurchased approximately 925 thousand shares of common stock during
the first quarter of 2022 pursuant to the Think Finance litigation settlement agreement executed in February 2022.
The amended stock repurchase program provides that up to a maximum aggregate amount of $35 million shares may be
repurchased in any given fiscal year. Repurchases will be made in accordance with applicable securities laws from time-to-time
in the open market and/or in privately negotiated transactions at our discretion, subject to market conditions and other factors.
The share repurchase program does not require the purchase of any minimum number of shares and may be implemented,
modified, suspended or discontinued in whole or in part at any time without further notice. Any repurchased shares will be
available for use in connection with equity plans and for other corporate purposes.
70

Cash and cash equivalents, restricted cash, loans (net of allowance for loan losses), and cash flows
The following table summarizes our cash and cash equivalents, restricted cash, loans receivable, net and cash flows for the
periods indicated:
As of and for the years ended December 31,
(Dollars in thousands)
2021
2020
2019
Cash and cash equivalents......................................................................
$
84,978
$
197,983
71,215
Restricted cash .......................................................................................
5,874
3,135
2,235
Loans receivable, net..............................................................................
511,157
374,832
542,073
Cash provided by (used in):
Operating activities - continuing operations...................................
156,159
210,063
333,316
Investing activities - continuing operations....................................
(304,638)
25,640
(307,842)
Financing activities - continuing operations...................................
38,213
(108,035)
(2,907)
Our cash and cash equivalents at December 31, 2021 were held primarily for working capital purposes. We may, from time to
time, use excess cash and cash equivalents to fund our lending activities, paydown debt or repurchase stock. We do not enter
into investments for trading or speculative purposes. Our policy is to invest any cash in excess of our immediate working
capital requirements in investments designed to preserve the principal balance and provide liquidity. Accordingly, our excess
cash is invested primarily in demand deposit accounts that are currently providing only a minimal return.
Net cash provided by operating activities
We generated $156.2 million in cash from our operating activities-continuing operations for the year ended December 31, 2021
primarily from revenues derived from our loan portfolio. This was down $53.9 million from the $210.1 million of cash
provided by operating activities-continuing operations during the year ended December 31, 2020 due to a decrease in revenues
resulting from a smaller average loan portfolio and lower effective APR as compared to the prior year. For the year ended
December 31, 2020, net cash provided by operating activities was down $123.33 million from the year ended December 31,
2019 due to a decrease in revenues.
Net cash provided by (used in) investing activities
For the years ended December 31, 2021, 2020 and 2019, cash provided by (used in) investing activities-continuing operations
was $(304.6) million, $25.6 million and $(307.8) million, respectively. The decrease for the year ended December 31, 2021 was
primarily due to an increase in net loans issued to customers and a growing loan portfolio compared to prior year. For the year
ended December 31, 2020 net cash provided by investing activities increased from the year ended December 31, 2019 primarily
due to a decrease in net loans originated to customers related to the COVID-19 pandemic.
The following table summarizes cash provided by (used in) investing activities-continuing operations for the periods indicated:
For the years ended December 31,
(Dollars in thousands)
2021
2020
2019
Cash provided by (used in) investing activities - continuing
operations
Net loans originated to consumers, less repayments ......................
$
(283,019) $
45,537
$
(284,236)
Participation premium paid.............................................................
(5,588)
(3,828)
(5,861)
Purchases of property and equipment.............................................
(17,281)
(16,069)
(17,745)
Proceeds from sale of intangible assets ..........................................
1,250
—
—
$
(304,638) $
25,640
$
(307,842)
71

Net cash provided by (used in) financing activities
Cash flows from financing activities-continuing operations primarily include cash received from issuing notes payable,
payments on notes payable, and activity related to stock awards. For the years ended December 31, 2021, 2020 and 2019, cash
provided by (used in) financing activities-continuing operations was $38.2 million, $(108.0) million and $(2.9) million,
respectively. The following table summarizes cash provided by (used in) financing activities-continuing operations for the
periods indicated:
For the years ended December 31,
(Dollars in thousands)
2021
2020
2019
Cash provided by (used in) financing activities - continuing
operations
Proceeds from issuance of Notes payable, net................................
$
178,694
$
31,247
$
61,407
Payments on Notes payable ............................................................
(112,550)
(119,000)
(60,000)
Debt prepayment penalties paid
—
—
(850)
Common stock repurchased............................................................
(27,536)
(19,819)
(3,344)
Proceeds from issuance of stock, net
888
701
1,271
Taxes paid related to net share settlement ......................................
$
(1,283) $
(1,164) $
(1,391)
$
38,213
$
(108,035) $
(2,907)
The increase in cash provided by (used in) financing activities-continuing operations for the year ended December 31, 2021
versus the comparable period of 2020 was primarily due to increased draws on our debt facilities during the year ended
December 31, 2021, which were partially offset by payments on the facilities early in 2021. For the year ended December 31,
2020, net cash used in financing activities increased compared to the prior year primarily due to increased payments made on
notes payable and increased repurchases of common stock, which commenced in the third quarter of 2019.
Free Cash Flow
In addition to the above, we also review FCF when analyzing our cash flows from operations. We calculate free cash flow as
cash flows from operating activities-continuing operations, adjusted for the principal loan net charge-offs and capital
expenditures incurred during the period. While this is a non-GAAP measure, we believe it provides a useful presentation of
cash flows derived from our core continuing operating activities.
For the years ended December 31,
(Dollars in thousands)
2021
2020
2019
Net cash provided by continuing operating activities.....................
$
156,159
$
210,063
$
333,316
Adjustments:
Net charge-offs – combined principal loans...................................
(123,073)
(144,697)
(258,250)
Capital expenditures........................................................................
(17,281)
(16,069)
(17,745)
FCF .................................................................................................
$
15,805
$
49,297
$
57,321
Our FCF was $15.8 million for the year ended December 31, 2021 compared to $49.3 million for the prior year. The decrease in
our FCF was the result of the decrease in cash provided by continuing operations and a slight increase in capital expenditures,
partially offset by a decrease in net-charge-offs - combined principal loans during the year ended December 31, 2021.
COMMITMENTS AND CONTRACTUAL OBLIGATIONS
Debt Facilities
We have debt facilities to support the loans we make directly to our customers and the loan and credit card participations we, or
our consolidated VIEs purchase from the third-party banks that license our brands. Each of these facilities have certain
covenants for the Company overall, as well as certain covenants for the underlying product portfolios. All of our assets are
pledged as collateral to secure one or more of the debt facilities. Previously, we had a debt facility, the 4th Tranche Term note,
used to fund working capital. This facility was paid in full in early 2021.
See Note 7 - Notes Payable, Net in the Notes to the Consolidated Financial Statements included in this report for further
information.
72

The outstanding balances of the debt facilities as of December 31, 2021 and 2020 are as follows:
(Dollars in thousands)
2021
2020
US Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020) ............
$
84,600
$
104,500
4th Tranche Term Note bearing interest at the base rate + 13%..........................................
—
18,050
ESPV Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020)........
192,100
199,500
EF SPV Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020).....
137,800
93,500
EC SPV Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020)....
55,500
25,000
TSPV Term Note bearing interest at the base rate + 3.60%................................................
37,000
—
Total
.................................................................................................................................
$
507,000
$
440,550
The following table presents the future debt maturities, as of December 31, 2021:
Year (dollars in thousands)
December 31, 2021
2022........................................................................................................................................................... $
—
2023...........................................................................................................................................................
—
2024...........................................................................................................................................................
470,000
2025...........................................................................................................................................................
37,000
Thereafter..................................................................................................................................................
—
Total
...................................................................................................................................................... $
507,000
Other Commitments
We are a party to other contractual obligations involving commitments to make payments to third parties. These obligations
may impact our short-term or long-term liquidity and capital resource needs. Our primary contractual obligations include our
operating leases, loss contingencies for legal matters (including amounts payable pursuant to the Think Finance and District of
Columbia litigation settlements), and various compensation and benefit plans. See Note 9 - Leases, Note 10 - Share-based
Compensation and Note 14 - Commitments, Contingencies and Guarantees included in this report for further information on our
leases, loss contingencies and compensation plans, respectively.
OFF-BALANCE SHEET ARRANGEMENTS
We previously provided services in connection with installment loans originated by independent third-party lenders (“CSO
lenders”) whereby we acted as a credit service organization/credit access business on behalf of consumers in accordance with
applicable state laws through our “CSO program.” The CSO program included arranging loans with CSO lenders, assisting in
the loan application, documentation and servicing processes. Under the CSO program, we guaranteed the repayment of a
customer’s loan to the CSO lenders as part of the credit services we provided to the customer. As of September 30, 2021, the
CSO program has completed its wind-down and we no longer have a guarantee under this program.
Prior to ECIL entering administration and being classified a discontinued operation by us on June 29, 2020, the VPC Facility
included the UK Term Note. Upon deconsolidation of ECIL, this note was removed from our Consolidated Balance Sheets and
is presented within Liabilities from discontinued operations in all prior periods presented. Under the terms of the VPC Facility,
we had provided a guarantee to VPC for the repayment of the debt of any subsidiary, which included the outstanding debt of
ECIL. ECIL completed payment of the UK Term Note in the third quarter of 2020 and any guarantee obligation associated with
the UK Term Note was released with the repayment.
RECENT REGULATORY DEVELOPMENTS
Federal Regulations: The Consumer Financial Protection Bureau (“CFPB”) amended Regulation F, 12 CFR part 1006, which
implements the Fair Debt Collection Practices Act (FDCPA), to prescribe Federal rules governing certain activities of debt
collectors. The final rule, among other things, clarifies the information that a debt collector must provide to a consumer at the
outset of debt collection communications and provides a model notice containing such information, prohibits debt collectors
from bringing or threatening to bring a legal action against a consumer to collect a time-barred debt, and requires debt collectors
to take certain actions before furnishing information about a consumer’s debt to a consumer reporting agency. The rule became
effective on November 30, 2021.
73

On March 31, 2021, the Federal Reserve Board, the CFPB, the Federal Deposit Insurance Corporation ("FDIC"), the National
Credit Union Administration ("NCUA") and the Office of the Comptroller of the Currency ("OCC") announced the request for
information ("RFI") to gain input from financial institutions, trade associations, consumer groups, and other stakeholders on the
growing use of Artificial Intelligence ("AI") by financial institutions. The request seeks comments regarding the use of AI,
including machine learning, by financial institutions; appropriate governance, risk management and controls over AI; as well as
challenges in developing, adopting and managing AI. The comment period was extended from May 30, 2021 to July 1, 2021
and is now closed.
On July 13, 2021, the Federal Reserve, Office of the Comptroller of the Currency, and the FDIC issued proposed guidance on
managing risks associated with third-party relationships, including relationships with fintech entities and bank/fintech
sponsorship arrangements. The guidance sets forth expectations for managing risk throughout the life cycle of such
arrangements, including planning, due diligence and contract negotiation, oversight and accountability, ongoing monitoring,
and termination. We will continue to monitor this guidance as it potentially becomes final.
On August 31, 2021, the U.S. District Court for the Western District of Texas issued an order in Community Financial Services
Association of America, LTD. v. Consumer Financial Protection Bureau, granting the Bureau's motion for summary judgment
and staying the date for complying with the CFPB's Rulemaking on Payday, Vehicle Title, and High-Cost Installment Loans for
286 days until June 13, 2022. On October 1, 2021, the trade groups appealed the Texas federal district court’s final judgment
and argued that the compliance date should be 286 days after their appeal to the Fifth Circuit is resolved. On October 14, 2021,
the Fifth Circuit Court of Appeals agreed to an extension of the compliance date until after resolution of the appeal. Regardless
of outcome of the appeal, it is anticipated that the rule will increase costs and create challenges in the Company's collection
activities.
State Privacy Laws: The California Consumer Privacy Act went into effect Jan. 1, 2020, and enforcement by California’s
Office of the Attorney General began July 1, 2020. The California Privacy Rights Act ballot initiative passed in November
2020, with the majority of its provisions becoming operative Jan. 1, 2023. Virginia passed the Consumer Data Protection Act
which establishes a framework for controlling and processing personal data in the Commonwealth. The bill applies to all
persons that conduct business in the Commonwealth and either (i) control or process personal data of at least 100,000
consumers or (ii) derive over 50 percent of gross revenue from the sale of personal data and control or process personal data of
at least 25,000 consumers. The bill outlines responsibilities and privacy protection standards for data controllers and processors
and has a delayed effective date of January 1, 2023. On July 7, 2021, Colorado Governor Jared Polis signed the Colorado
Privacy Act into law that will go into effect on July 1, 2023. Once effective, covered entities will be required to provide
Colorado residents with various privacy rights, including the right to access, correct, and delete their personal data and to opt
out of the sale of their personal data. Covered entities also will need to provide privacy policy disclosures and create data
protection assessments for certain types of processing activities. Ongoing implementation of and changes to state-enacted
privacy laws will increase the Company's costs and could create challenges in the relevant markets. Many states have also
introduced similar legislation to govern privacy.
BASIS OF PRESENTATION AND CRITICAL ACCOUNTING POLICIES
Revenue recognition
We recognize consumer loan fees as revenues for each of the loan products we offer. Revenues on the Consolidated Statements
of Operations include: finance charges, lines of credit fees, fees for services provided through CSO programs (“CSO fees”), and
interest, as well as any other fees or charges permitted by applicable laws and pursuant to the agreement with the borrower.
Other revenues also include marketing and licensing fees received from the originating lender related to the Elastic product and
Rise bank-originated loans and from CSO fees related to the Rise product. Revenues related to these fees are recognized when
the service is performed.
We accrue finance charges on installment loans on a constant yield basis over their terms. We accrue and defer fixed charges
such as CSO fees and lines of credit fees when they are assessed and recognize them to earnings as they are earned over the life
of the loan. We accrue interest on credit cards based on the amount of the credit card balance outstanding and their contractual
interest rate. Annual credit card membership fees are amortized to revenue over the card membership period. Other credit card
fees, such as late payment fees and returned payment fees, are accrued when assessed. We do not accrue finance charges and
other fees on installment loans or lines of credit for which payment is greater than 60 days past due. Credit card interest charges
are recognized based on the contractual provisions of the underlying arrangements and are not accrued for which payment is
greater than 90 days past due. Installment loans and lines of credit are considered past due if a grace period has not been
requested and a scheduled payment is not paid on its due date. Credit cards have a grace period of 25 days and are considered
delinquent after the grace period. Payments received on past due loans are applied against the loan and accrued interest balance
to bring the loan current. Payments are generally first applied to accrued fees and interest, and then to the principal loan
balance.
74

The spread of COVID-19 since March 2020 has created a global public health crisis that has resulted in unprecedented
disruption to businesses and economies. In response to the pandemic's effects and in accordance with federal and state
guidelines, we expanded our payment flexibility programs for our customers, including payment deferrals. This program allows
for a deferral of payments for an initial period of 30-60 days, and generally up to a maximum of 180 days on a cumulative
basis. The customer will return to their normal payment schedule after the end of the deferral period with the extension of their
maturity date equivalent to the deferral period, which is generally not to exceed an additional 180 days. Per FASB guidance, the
finance charges will continue to accrue at a lower effective interest rate over the expected term of the loan considering the
deferral period provided (not to exceed an amount greater than the amount at which the borrower could settle the loan) or
placed on non-accrual status. The COVID-19 payment flexibility programs were no longer offered effective July 1, 2021,
eliminating any new payment deferrals up to 180 days. We and the bank originators continue to offer certain payment flexibility
programs if certain qualifications are met.
Our business is affected by seasonality, which can cause significant changes in portfolio size and profit margins from quarter to
quarter. Although this seasonality does not impact our policies for revenue recognition, it does generally impact our results of
operations by potentially causing an increase in its profit margins in the first quarter of the year and decreased margins in the
second through fourth quarters.
Allowance and liability for estimated losses on consumer loans
We have adopted Financial Accounting Standards Board (“FASB”) guidance for disclosures about the credit quality of
financing receivables and the allowance for loan losses (“allowance”). We maintain an allowance for loan losses for loans and
interest receivable for loans not classified as TDRs at a level estimated to be adequate to absorb credit losses inherent in the
outstanding loans receivable. We primarily utilize historical loss rates by product, stratified by delinquency ranges, to determine
the allowance, but we also consider recent collection and delinquency trends, as well as macro-economic conditions that may
affect portfolio losses. Additionally, due to the uncertainty of economic conditions and cash flow resources of our customers,
the estimate of the allowance for loan losses is subject to change in the near-term and could significantly impact the
consolidated financial statements. If a loan is deemed to be uncollectible before it is fully reserved, it is charged-off at that time.
For loans classified as TDRs, impairment is typically measured based on the present value of the expected future cash flows
discounted at the original effective interest rate. We have elected to adopt the Current Expected Credit Losses ("CECL") model
as of January 1, 2022, which requires a broader range of reasonable and supportable information to inform credit loss estimates.
See "- Recently Issued Accounting Pronouncements And JOBS Act Election" for more information.
We classify loans as either current or past due. An installment loan or line of credit customer in good standing may request a
16-day grace period when or before a payment becomes due and, if granted, the loan is considered current during the grace
period. Credit card customers have a 25-day grace period for each payment. Installment loans and lines of credit are considered
past due if a grace period has not been requested and a scheduled payment is not paid on its due date. Credit cards are
considered past due if the grace period has passed and the scheduled payment has not been made. Increases in the allowance are
created by recording a Provision for loan losses in the Consolidated Statements of Operations. Installment loans and lines of
credit are charged off, which reduces the allowance, when they are over 60 days past due or earlier if deemed uncollectible.
Credit cards are charged off, which reduces the allowance, when they are over 120 days past due or earlier if deemed
uncollectible. Recoveries on losses previously charged to the allowance are credited to the allowance when collected.
Goodwill
Goodwill represents the excess of the purchase price over the fair value of the net tangible and identifiable intangible assets
acquired in each business combination. In accordance with Accounting Standards Codification ("ASC") 350-20-35, Goodwill—
Subsequent Measurement, we perform a quantitative approach method impairment review of goodwill and intangible assets
with an indefinite life annually at October 1 and between annual tests if an event occurs or circumstances change that would
more likely than not reduce the fair value of a reporting unit below its carrying amount.
Prior to the adoption of ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for Goodwill
Impairment ("ASU 2017-04"), our impairment evaluation of goodwill was already based on comparing the fair value of our
reporting units to their carrying value. The adoption of ASU 2017-04 as of January 1, 2020 had no impact on our evaluation
procedures. The fair value of the reporting units is determined based on a weighted average of the income and market
approaches. The income approach establishes fair value based on estimated future cash flows of the reporting units, discounted
by an estimated weighted-average cost of capital developed using the capital asset pricing model, which reflects the overall
level of inherent risk of the reporting units. The income approach uses our projections of financial performance for a six to
nine-year period and includes assumptions about future revenues growth rates, operating margins and terminal values. The
market approach establishes fair value by applying cash flow multiples to the reporting units’ operating performance. The
multiples are derived from other publicly traded companies that are similar but not identical from an operational and economic
standpoint.
75

Internal-use software development costs
We capitalize certain costs related to software developed for internal-use, primarily associated with the ongoing development
and enhancement of our technology platform. Costs incurred in the preliminary development and post-development stages are
expensed. These costs are amortized on a straight-line basis over the estimated useful life of the related asset, generally three
years.
Income taxes
Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the
future tax consequences and benefits attributable to differences between the financial statement carrying amounts of existing
assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is
recognized in income in the period that includes the enactment date. Valuation allowances are established when necessary to
reduce deferred tax assets to the amounts that are more likely than not to be realized.
Relative to uncertain tax positions, we accrue for losses we believe are probable and can be reasonably estimated. The amount
recognized is subject to estimate and management judgment with respect to the likely outcome of each uncertain tax position.
The amount that is ultimately sustained for an individual uncertain tax position or for all uncertain tax positions in the aggregate
could differ from the amount recognized. If the amounts recorded are not realized or if penalties and interest are incurred, we
have elected to record all amounts within income tax expense.
At December 31, 2021, we recorded a gross liability for an uncertain tax position of $1.3 million. No liability was recorded at
December 31, 2020. Tax periods from fiscal years 2014 to 2020 remain open and subject to examination for US federal and
state tax purposes. As we had no operations nor had filed US federal tax returns prior to May 1, 2014, there are no other US
federal or state tax years subject to examination.
Share-Based Compensation
In accordance with applicable accounting standards, all share-based payments, consisting of stock options, and restricted stock
units ("RSUs") issued to employees are measured based on the grant-date fair value of the awards and recognized as
compensation expense on a straight-line basis over the period during which the recipient is required to perform services in
exchange for the award (the requisite service period). We also offer an employee stock purchase plan ("ESPP"). The
determination of fair value of share-based payment awards and ESPP purchase rights on the date of grant using option-pricing
models is affected by our stock price as well as assumptions regarding a number of highly complex and subjective variables.
These variables include, but are not limited to, the expected stock price volatility over the term of the awards, actual and
projected employee stock option exercise activity, risk-free interest rate, expected dividends and expected term. We use the
Black-Scholes-Merton Option Pricing Model to estimate the grant-date fair value of stock options. We also use an equity
valuation model to estimate the grant-date fair value of RSUs. Additionally, the recognition of share-based compensation
expense requires an estimation of the number of awards that will ultimately vest and the number of awards that will ultimately
be forfeited.
RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AND JOBS ACT ELECTION
Under the Jumpstart Our Business Startups Act (the “JOBS Act”), we meet the definition of an emerging growth company. We
have irrevocably elected to opt out of the extended transition period for complying with new or revised accounting standards
pursuant to Section 107(b) of the JOBS Act.
Recently Adopted Accounting Standards
See Note 1 - Summary of Significant Accounting Policies in the Notes to the Consolidated Financial Statements included in this
report for a discussion of recent accounting pronouncements.
76

Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Market risk is the risk of loss to future earnings, values or future cash flows that may result from changes in the price of a
financial instrument. The value of a financial instrument may change as a result of changes in interest rates, exchange rates,
commodity prices, equity prices and other market changes. We are exposed to market risk related to changes in interest rates.
We do not use derivative financial instruments for speculative or trading purposes, although in the future we may continue to
enter into interest rate hedging arrangements to manage the risks described below.
Interest rate sensitivity
Our cash and cash equivalents as of December 31, 2021 consisted of demand deposit accounts. Our primary exposure to market
risk for our cash and cash equivalents is interest income sensitivity, which is affected by changes in the general level of interest
rates. Given the currently low interest rates, we generate only a de minimis amount of interest income from these deposits.
All of our customer loan portfolios are fixed APR loans and not variable in nature. Additionally, given the high APR’s
associated with a majority of these loans, we do not believe there is any interest rate sensitivity associated with our customer
loan portfolio.
Prior to February 1, 2019, our VPC Facility and ESPV Facility were variable rate in nature and tied to the 3-month LIBOR rate.
On February 1, 2019, the VPC and ESPV Facilities were amended and a new EF SPV Facility was added. As part of these
amendments, the base interest rate on existing debt outstanding on February 1, 2019 was locked to the 3-month LIBOR as of
February 1, 2019 of 2.73% until note maturity. Any additional borrowings on the facilities (excluding the 4th Tranche Term
Note) after February 1, 2019 bear a base interest rate (defined as the greater of 3-month LIBOR, the five-year LIBOR swap rate
or 1%) plus the applicable spread at the borrowing date. On July 31, 2020, the EC SPV Facility was added which is tied to the
greater of 3-month LIBOR, the five-year LIBOR swap rate or 1%, and does not have a rate lock. On October 12, 2021, the new
TSPV Facility was added. The TSPV Facility does not have a rate lock and is based on the Wall Street Journal Prime Rate with
a 3.25% floor.
Any increase in the base interest rate on future borrowings will result in an increase in our net interest expense. The outstanding
balance of our VPC Facility at December 31, 2021 was $84.6 million and the balance at December 31, 2020 was $122.6
million. The outstanding balance of our EF SPV Facility was $137.8 million at December 31, 2021 and $93.5 million at
December 31, 2020. The outstanding balance of our EC SPV Facility was $55.5 million at December 31, 2021 and there was
$25.0 million balance at December 31, 2020. The outstanding balance of our ESPV Facility was $192.1 million and $199.5
million at December 31, 2021 and December 31, 2020, respectively. The outstanding balance of our newly created TSPV
Facility, was $37.0 million at December 31, 2021. Based on the average outstanding indebtedness through the year ended
December 31, 2021, a 1% (100 basis points) increase in interest rates would have increased our interest expense by
approximately $3.5 million.
77

Item 8. Financial Statements and Supplementary Data
Index to Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm (PCAOB ID Number 248)
79
Consolidated Balance Sheets - December 31, 2021 and 2020
80
Consolidated Statements of Operations - Years Ended December 31, 2021, 2020, and 2019
81
Consolidated Statements of Comprehensive Income (Loss) - Years Ended December 31, 2021, 2020, and 2019
82
Consolidated Statements of Stockholders' Equity - Years Ended December 31, 2021, 2020, and 2019
83
Consolidated Statements of Cash Flows - Years Ended December 31, 2021, 2020, and 2019
85
Notes to Consolidated Financial Statements
87
78

Report of Independent Registered Public Accounting Firm
Board of Directors and Shareholders
Elevate Credit, Inc.
Opinion on the financial statements
We have audited the accompanying consolidated balance sheets of Elevate Credit, Inc. (a Delaware corporation) and
subsidiaries (the “Company”) as of December 31, 2021 and 2020, the related consolidated statements of operations,
comprehensive income (loss), changes in stockholders’ equity, and cash flows for each of the three years in the period ended
December 31, 2021, and the related notes (collectively referred to as the “financial statements”). In our opinion, the financial
statements present fairly, in all material respects, the financial position of the Company as of December 31, 2021 and 2020, and
the results of its operations and its cash flows for each of the three years in the period ended December 31, 2021, in conformity
with accounting principles generally accepted in the United States of America.
Basis for opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on
the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public Company
Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange
Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to
error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over
financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting
but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.
Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due
to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis,
evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting
principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial
statements. We believe that our audits provide a reasonable basis for our opinion.
/s/ GRANT THORNTON LLP
We have served as the Company’s auditor since 2014.
Dallas, Texas
February 25, 2022
79

(Dollars in thousands except share amounts)
December 31,
2021
December 31,
2020
ASSETS
Cash and cash equivalents*
$
84,978
$
197,983
Restricted cash*
5,874
3,135
Loans receivable, net of allowance for loan losses of $71,204 and $48,399, respectively*
511,157
374,832
Prepaid expenses and other assets*
12,745
10,060
Operating lease right of use assets
5,718
8,320
Receivable from CSO lenders
—
1,255
Receivable from payment processors*
15,870
6,147
Deferred tax assets, net
34,229
25,958
Property and equipment, net
33,104
34,000
Goodwill
6,776
6,776
Intangible assets, net
231
1,133
Total assets
$
710,682
$
669,599
LIABILITIES AND STOCKHOLDERS’ EQUITY
Accounts payable and accrued liabilities (See Note 16)*
$
82,513
$
52,252
Operating lease liabilities
9,171
11,952
Other taxes payable
304
—
Deferred revenue*
4,446
3,134
Notes payable, net (See Note 16)*
505,277
438,403
Total liabilities
601,711
505,741
COMMITMENTS, CONTINGENCIES AND GUARANTEES (Note 14)
STOCKHOLDERS’ EQUITY
Preferred stock; $0.0004 par value; 24,500,000 authorized shares; none issued and outstanding at
December 31, 2021 and 2020
—
—
Common stock; $0.0004 par value; 300,000,000 authorized shares; 44,960,438 and 44,960,438
issued; 31,810,759 and 37,954,138 outstanding, respectively
19
18
Additional paid-in capital
205,860
200,433
Treasury stock; at cost; 13,149,679 and 7,006,300 shares of common stock, respectively
(41,746)
(16,492)
Accumulated deficit
(55,162)
(20,101)
Total stockholders’ equity
108,971
163,858
Total liabilities and stockholders’ equity
$
710,682
$
669,599
* These balances include certain assets and liabilities of variable interest entities (“VIEs”) that can only be used to settle the liabilities of that
respective VIE. All assets of the Company are pledged as security for the Company’s outstanding debt, including debt held by the VIEs. For
further information regarding the assets and liabilities included in the Company's consolidated accounts, see Note 4— Variable Interest
Entities.
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED BALANCE SHEETS
The accompanying notes are an integral part of these consolidated financial statements.
80

Years Ended December 31,
(Dollars in thousands, except share and per share amounts)
2021
2020
2019
Revenues
...............................................................................................
$
416,637
$
465,346
$
638,873
Cost of sales:
Provision for loan losses ....................................................................
185,830
156,910
325,662
Direct marketing costs .....................................................................
41,546
20,282
38,548
Other cost of sales
...........................................................................
13,951
8,124
10,083
Total cost of sales ..................................................................................
241,327
185,316
374,293
Gross profit
...........................................................................................
175,310
280,030
264,580
Operating expenses:
Compensation and benefits
.............................................................
76,408
84,103
89,417
Professional services
.......................................................................
32,499
31,634
31,834
Selling and marketing
.....................................................................
3,252
3,450
4,773
Occupancy and equipment.................................................................
21,735
18,840
15,989
Depreciation and amortization
........................................................
18,470
18,133
15,879
Other ................................................................................................
3,616
3,659
5,119
Total operating expenses .......................................................................
155,980
159,819
163,011
Operating income.....................................................................................
19,330
120,211
101,569
Other expense:
Net interest expense (See Note 16)....................................................
(38,479)
(49,020)
(62,533)
Non-operating loss .............................................................................
(22,232)
(24,079)
(681)
Total other expense...................................................................................
(60,711)
(73,099)
(63,214)
Income (loss) from continuing operations before taxes ...........................
(41,381)
47,112
38,355
Income tax expense (benefit) .............................................................
(7,783)
10,910
12,159
Net income (loss) from continuing operations.........................................
$
(33,598) $
36,202
$
26,196
Net income (loss) from discontinued operations ...............................
—
(15,610)
5,987
Net income (loss).....................................................................................
$
(33,598) $
20,592
$
32,183
Basic earnings per share:
Continuing operations .......................................................................
$
(0.98) $
0.88
$
0.60
Discontinued operations....................................................................
—
(0.38)
0.13
Basic earnings (loss) per share.................................................................
$
(0.98) $
0.50
$
0.73
Diluted earnings per share:
Continuing operations .......................................................................
$
(0.98) $
0.87
$
0.59
Discontinued operations....................................................................
—
$
(0.38) $
0.14
Diluted earnings (loss) per share..............................................................
$
(0.98) $
0.49
$
0.73
Basic weighted-average shares outstanding ..........................................
34,262,031
40,926,581
43,805,845
Diluted weighted-average shares outstanding .........................................
34,262,031
41,761,623
44,338,205
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF OPERATIONS
The accompanying notes are an integral part of these consolidated financial statements.
81

(Dollars in thousands)
Years Ended December 31,
2021
2020
2019
Net income (loss)
$
(33,598) $
20,592
$
32,183
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustment, net of tax of $0, $(14)
and $(1), respectively ................................................................
—
(2,061)
1,250
Reclassification of Cumulative translation adjustment to Net loss
from discontinued operations ......................................................
—
2,334
—
Reversal of Deferred tax asset associated with Cumulative
translation adjustment..................................................................
—
(1,369)
—
Change in derivative valuation, net of tax of $0, $0 and $(95),
respectively..................................................................................
—
—
(208)
Total other comprehensive income (loss), net of tax
...................
—
(1,096)
1,042
Total comprehensive income (loss) .......................................
$
(33,598) $
19,496
$
33,225
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
The accompanying notes are an integral part of these consolidated financial statements.
82

Balances at December 31, 2018.................................
—
$
—
43,329,262
$
18
$
183,244
—
$
—
$
(66,525)
$
54
$
116,791
Share-based compensation -US..................................
—
—
—
—
9,875
—
—
—
—
9,875
Share-based compensation -UK.................................
—
—
—
—
65
—
—
—
—
65
Exercise of stock options .........................................
—
—
37,760
—
122
—
—
—
—
122
Vesting of restricted stock units.................................
—
—
751,443
—
(1,392)
—
—
—
—
(1,392)
ESPP shares granted...................................................
—
—
327,271
—
1,149
—
—
—
—
1,149
Tax expense of equity issuance costs.........................
—
—
—
—
(2)
—
—
—
—
(2)
Comprehensive loss:
Foreign currency translation adjustment, net
of tax effect of $(1)
—
—
—
—
—
—
—
—
1,250
1,250
Change in derivative valuation, net of tax
expense of $(95)........................................
—
—
—
—
—
—
—
—
(208)
(208)
Treasury stock acquired .............................................
—
—
(768,910)
—
—
768,910
(3,344)
—
—
(3,344)
Net income from continuing operations.....................
—
—
—
—
—
—
—
26,196
—
26,196
Net income from discontinued operations .................
—
—
—
—
—
—
—
5,987
—
5,987
Balances at December 31, 2019.................................
—
$
—
43,676,826
$
18
$
193,061
768,910
$
(3,344)
$
(34,342)
$
1,096
$
156,489
Share-based compensation -US..................................
—
—
—
—
8,110
—
—
—
—
8,110
Share-based compensation -UK.................................
—
—
—
—
45
—
—
—
—
45
Exercise of stock options .........................................
—
—
34,185
—
(51)
—
—
—
—
(51)
Vesting of restricted stock units.................................
—
—
199,933
—
(36)
—
—
—
—
(36)
ESPP shares granted...................................................
—
—
280,584
—
353
—
—
—
—
353
Comprehensive income:
Foreign currency translation adjustment, net
of tax benefit of $(14)................................
—
—
—
—
—
—
—
—
(2,061)
(2,061)
Reclassification to net loss from
discontinued operations net of tax of
$1,369........................................................
—
—
—
—
—
—
—
—
965
965
Treasury stock acquired .............................................
—
—
(7,694,896)
—
—
7,694,896
(19,819)
—
—
(19,819)
Treasury stock reissued for Vesting of restricted
stock units..............................................................
—
—
1,042,920
—
(751)
(1,042,920)
4,574
(4,574)
—
(751)
Treasury stock reissued for Exercise of stock
options....................................................................
—
—
166,395
—
(298)
(166,395)
755
(755)
—
(298)
Treasury stock reissued for ESPP share grants..........
—
—
248,191
—
—
(248,191)
1,342
(1,022)
—
320
Net income from continuing operations.....................
—
—
—
—
—
—
—
36,202
—
36,202
Net loss from discontinued operations.......................
—
—
—
—
—
—
—
(15,610)
—
(15,610)
Balances at December 31, 2020.................................
—
$
—
37,954,138
$
18
$
200,433
7,006,300
$
(16,492)
$
(20,101)
$
—
$
163,858
(Dollars in thousands except share amounts)
Preferred Stock
Common Stock
Additional
paid-in
capital
Treasury Stock
Accumulated
deficit
Accumulated
other
comprehensive
income
Total
Shares
Amount
Shares
Amount
Shares
Amount
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
The accompanying notes are an integral part of these consolidated financial statements.
83

Balances at December 31, 2020.................................
—
$
—
37,954,138
$
18
$
200,433
7,006,300
$
(16,492)
$
(20,101)
$
—
$
163,858
Share-based compensation -US..................................
—
—
—
—
6,640
—
—
—
—
6,640
Treasury stock acquired .............................................
—
—
(7,337,277)
—
—
7,337,277
(27,536)
—
—
(27,536)
Treasury stock reissued for Vesting of restricted
stock units..............................................................
—
—
867,678
1
(1,492)
(867,678)
1,627
(1,417)
—
(1,281)
Treasury stock reissued for Exercise of stock
options....................................................................
—
—
25,000
—
2
(25,000)
97
(46)
—
53
Treasury stock reissued for ESPP share grants..........
—
—
301,220
—
277
(301,220)
558
—
—
835
Net loss from continuing operations ..........................
—
—
—
—
—
—
—
(33,598)
—
(33,598)
Balances at December 31, 2021.................................
—
$
—
31,810,759
$
19
$
205,860
13,149,679
$
(41,746)
$
(55,162)
$
—
$
108,971
(Dollars in thousands except share amounts)
Preferred Stock
Common Stock
Additional
paid-in
capital
Treasury Stock
Accumulated
deficit
Accumulated
other
comprehensive
income
Total
Shares
Amount
Shares
Amount
Shares
Amount
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
The accompanying notes are an integral part of these consolidated financial statements.
84

(Dollars in thousands)
Years Ended December 31,
2021
2020
2019
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income
$
(33,598) $
20,592
$
32,183
Less: Net income (loss) from discontinued operations, net of tax
—
(15,610)
5,987
Net income (loss) from continuing operations
(33,598)
36,202
26,196
Adjustments to reconcile net income (loss) to net cash provided by operating
activities:
Depreciation and amortization.............................................................................
18,470
18,133
15,879
Provision for loan losses......................................................................................
185,830
156,910
325,662
Share-based compensation ..................................................................................
6,640
8,110
9,875
Amortization of debt issuance costs
.................................................................
730
718
621
Amortization of loan premium ............................................................................
4,747
4,600
5,998
Amortization of derivative assets ........................................................................
—
—
108
Amortization of operating leases.........................................................................
(812)
(529)
4
Deferred income tax expense, net........................................................................
(8,271)
11,260
11,583
Non-operating loss...............................................................................................
22,232
24,079
681
Changes in operating assets and liabilities:
Prepaid expenses and other assets .............................................................
(2,683)
(3,787)
188
Income taxes payable.................................................................................
304
465
—
Receivables from payment processors ......................................................
(9,723)
2,533
10,639
Receivables from CSO lenders
...............................................................
1,255
7,441
7,487
Interest receivable......................................................................................
(38,925)
(38,248)
(76,274)
State and other taxes payable.....................................................................
—
(91)
116
Deferred revenue .......................................................................................
1,357
(8,208)
(11,434)
Accounts payable and accrued liabilities...................................................
8,606
(9,525)
5,987
Net cash provided by continuing operating activities ....................
156,159
210,063
333,316
Net cash provided by discontinued operating activities.................
—
1,286
37,028
Net cash provided by operating activities.......................................
156,159
211,349
370,344
CASH FLOWS FROM INVESTING ACTIVITIES:
Loans receivable originated or participations purchased ...............................................
(940,957)
(607,151)
(1,054,038)
Principal collections and recoveries on loans receivable ...............................................
657,938
652,688
769,802
Participation premium paid ............................................................................................
(5,588)
(3,828)
(5,861)
Purchases of property and equipment ..........................................................................
(17,281)
(16,069)
(17,745)
Proceeds from sale of intangible asset............................................................................
1,250
—
—
Net cash provided by (used in) continuing investing activities......
(304,638)
25,640
(307,842)
Net cash provided by (used in) discontinued investing activities ..
—
9,457
(19,679)
Net cash provided by (used in) investing activities........................
(304,638)
35,097
(327,521)
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS
The accompanying notes are an integral part of these consolidated financial statements.
85

Years Ended December 31,
(Dollars in thousands)
2021
2020
2019
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from notes payable.......................................................................................... $
179,000
$
31,500
$
64,000
Payments on notes payable.............................................................................................
(112,550)
(119,000)
(60,000)
Debt issuance costs paid.................................................................................................
(306)
(253)
(2,593)
Debt prepayment penalties paid .....................................................................................
—
—
(850)
ESPP shares issued.........................................................................................................
835
674
1,149
Common stock repurchased............................................................................................
(27,536)
(19,819)
(3,344)
Proceeds from stock option exercises.............................................................................
53
27
122
Taxes paid related to net share settlement of equity awards ..........................................
(1,283)
(1,164)
(1,391)
Net cash provided by (used in) continuing financing activities .....
38,213
(108,035)
(2,907)
Net cash provided by (used in) discontinued financing activities..
—
(16,310)
(10,013)
Net cash provided by (used in) financing activities
....................
38,213
(124,345)
(12,920)
Net increase (decrease) in cash, cash equivalents and restricted cash......................................
(110,266)
122,101
29,903
Less: increase (decrease) in cash, cash equivalents and restricted cash from discontinued
operations...............................................................................................................................
—
(5,567)
7,336
Change in cash, cash equivalents and restricted cash from continuing operations...................
(110,266)
127,668
22,567
Cash and cash equivalents, beginning of period........................................................................
197,983
71,215
48,348
Restricted cash, beginning of period .........................................................................................
3,135
2,235
2,535
Cash, cash equivalents and restricted cash, beginning of period...............................................
201,118
73,450
50,883
Cash and cash equivalents, end of period
...............................................................................
84,978
$
197,983
$
71,215
Restricted cash, end of period....................................................................................................
5,874
3,135
2,235
Cash, cash equivalents and restricted cash, end of period......................................................... $
90,852
$
201,118
$
73,450
Supplemental cash flow information:
Interest paid .................................................................................................................... $
37,686
$
49,257
$
61,893
Taxes paid
.................................................................................................................... $
197
$
419
$
535
Non-cash activities:
CSO fees charged-off included in Deferred revenues and Loans receivable................. $
38
$
806
$
4,754
CSO fees on loans paid-off prior to maturity included in Receivable from CSO
lenders and Deferred revenue..................................................................................... $
6
$
47
$
181
Annual membership fee included in Deferred revenues and Loans receivable.............. $
—
$
108
$
195
Reissuances of Treasury stock........................................................................................ $
1,626
$
6,671
$
—
Property and equipment accrued but not yet paid .......................................................... $
—
$
—
$
579
Changes in fair value of interest rate caps...................................................................... $
—
$
—
$
304
Tax benefit of equity issuance costs included in Additional paid-in capital.................. $
—
$
—
$
2
Impact of deferred tax asset included in Other comprehensive income (loss)............... $
—
$
1,354
$
36
Leasehold improvements allowance included in Property and equipment, net ............. $
—
$
—
$
439
Lease incentives allowance included in Accounts payable and accrued expenses ........ $
—
$
—
$
3,720
Operating lease right of use assets recognized............................................................... $
—
$
—
$
11,809
Operating lease liabilities recognized............................................................................. $
—
$
—
$
15,966
Elevate Credit, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS - (Continued)
The accompanying notes are an integral part of these consolidated financial statements.
86

NOTE 1—SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
The Company’s accounting and reporting policies are in accordance with accounting principles generally accepted in the United
States (“US GAAP”) and conform, as applicable, to general practices within the finance company industry. The following is a
description of the more significant of these policies used in preparing the consolidated financial statements.
Business Operations
Elevate Credit, Inc. (the “Company”) is a Delaware corporation. The Company provides technology-driven, progressive online
credit solutions to non-prime consumers. Using advanced technology and proprietary risk analytics, the Company provides
more convenient and more responsible financial options to its customers, who are not well-served by either banks or legacy
non-prime lenders. The Company currently offers unsecured online installment loans, lines of credit and credit cards in the
United States (the “US”). The Company’s products, Rise, Elastic and Today Card, reflect its mission of “Good Today, Better
Tomorrow” and provide customers with access to competitively priced credit and services while helping them build a brighter
financial future with credit building and financial wellness features. In the United Kingdom ("UK"), the Company previously
offered unsecured installment loans via the internet through its wholly owned subsidiary, Elevate Credit International Limited,
(“ECIL”) under the brand name of Sunny. On June 29, 2020, ECIL entered into administration in accordance with the
provisions of the UK Insolvency Act 1986 and pursuant to a resolution of the board of directors of ECIL. The onset of
Coronavirus Disease 2019 ("COVID-19") coupled with the lack of clarity within the UK regulatory environment led to the
decision to place ECIL into administration. The management, business, affairs and property of ECIL have been placed into the
direct control of the appointed administrators, KPMG LLP. Accordingly, the Company deconsolidated ECIL as of June 29,
2020 and presents ECIL's results as discontinued operations for all periods presented. See Note 15—Discontinued Operations
for more information regarding the presentation of ECIL.
Basis of Presentation
The consolidated financial statements include the accounts of the Company, its wholly owned subsidiaries and variable interest
entities ("VIEs") where the Company is the primary beneficiary. All significant intercompany transactions and accounts have
been eliminated.
Use of Estimates
The preparation of the consolidated financial statements in conformity with US GAAP requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the
date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.
Significant items subject to such estimates and assumptions include the valuation of the allowance for loan losses, goodwill,
long-lived and intangible assets, deferred revenues, contingencies, the income tax provision, valuation of share-based
compensation, operating lease right of use assets, operating lease liabilities and the valuation allowance against deferred tax
assets. The Company bases its estimates on historical experience, current data and assumptions that are believed to be
reasonable. Actual results in future periods could differ from those estimates.
As the impact of the COVID-19 pandemic continues to evolve, estimates and assumptions about future events and their effect
cannot be determined with certainty and therefore required increased judgment. These estimates and assumptions may change
in future periods and will be recognized in the consolidated financial statements as new events occur and additional information
becomes known. To the extent the Company's actual results differ materially from those estimates and assumptions, the
Company's future financial statements could be affected.
Cash and Cash Equivalents
The Company considers all highly-liquid investments purchased with an original maturity of three months or less to be cash
equivalents.
Restricted Cash
Amounts restricted under lending agreements, third-party processing agreements and state licensing requirements are classified
separately as restricted cash.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
87

Installment Loans, Lines of Credit and Credit Cards
Installment loans, lines of credit and credit cards, including receivables for finance charges, fees and interest, are unsecured and
reported as Loans receivable, net of allowance for loan losses on the Consolidated Balance Sheets. Installment loans are multi-
payment loans that require the pay-down of portions of the outstanding principal balance in multiple installments through the
Rise brand. Line of credit accounts include customer cash advances made through the Elastic brand and the Rise brand in two
states (which were discontinued in September 2020). Credit cards represent credit card receivable balances, uncollected billed
interest and fees through the Today Card brand.
The Company offers Rise installment products directly to customers. Elastic lines of credit, Rise bank-originated installment
loans and Today credit card receivables represent participation interests acquired from third-party lenders through a wholly
owned subsidiary or by a VIE. Based on agreements with the third-party lenders, the VIEs pay a loan premium on the
participation interests purchased. The loan premium is amortized over the expected life of the outstanding loan amount. At
December 31, 2021, 2020 and 2019, the amortization expenses on the loan premiums were $4.7 million, $4.6 million and $6.0
million, respectively, and are included within Revenues in the Consolidated Statements of Operations. See Note 4—Variable
Interest Entities for more information regarding these participation interests in Rise and Elastic receivables.
The Company considers impaired loans as accounts over 60 days past due (for installment loans and lines of credit) or 120 days
(for credit cards) or loans which become uncollectible based on information that the Company becomes aware of (e.g., receipt
of customer bankruptcy notice). The impaired loans are charged-off at the time that they are deemed to be uncollectible.
A modification of finance receivable terms is considered a troubled debt restructuring ("TDR") if the borrower is experiencing
financial difficulty and the Company grants a concession it would not otherwise have considered to a borrower. The Company
considers TDRs to include all installment and line of credit loans that were modified by granting principal and interest
forgiveness or by extension of the maturity date greater than 60 days as a part of a loss mitigation strategy.
On March 22, 2020, federal and state banking regulators issued a joint statement on working with customers affected by
COVID-19 (the "Interagency Statement"). The Interagency Statement includes guidance on accounting for loan modifications.
In accordance with the Interagency Statement, the Company, and the bank originators the Company supports, have elected to
not recognize modified loans as TDRs if the borrower was both: 1) not more than 30 days past due as of March 1, 2020 (or at
the requested modification date if originated on or after March 2, 2020); and 2) the modification stems from the effects of the
COVID-19 outbreak. The modifications offered by the Company to borrowers that meet both qualifications may include short-
term payment deferrals less than six months, interest or fee waivers, extensions of payment terms or delays in payment that are
insignificant. If the borrower was not current at March 1, 2020, the Company offers similar modifications that are considered
TDRs. This election is applicable from March 1, 2020 until the earlier of 60 days following the date the COVID-19 national
emergency comes to an end or January 1, 2022. Effective July 1, 2021, the Company no longer offers specific COVID-19
payment assistance programs and no longer applies the TDR relief provision provided by the Interagency Statement. The
Company, along with the bank originators it supports, continues to offer other payment flexibility programs if certain
qualifications are met and will apply the TDR guidelines previously established.
Allowance for Loan Losses
The Company has adopted Financial Accounting Standards Board (“FASB”) guidance for disclosures about the credit quality of
financing receivables and the allowance for loan losses (“allowance”). The Company maintains an allowance for loan losses for
loans and interest receivable for loans not classified as TDRs at a level estimated to be adequate to absorb credit losses inherent
in the outstanding loans receivable. The Company primarily utilizes historical loss rates by product, stratified by delinquency
ranges, to determine the allowance, but also considers recent collection and delinquency trends, as well as macro-economic
conditions that may affect portfolio losses. Additionally, due to the uncertainty of economic conditions and cash flow resources
of the Company’s customers, the estimate of the allowance for loan losses is subject to change in the near-term and could
significantly impact the consolidated financial statements. If a loan is deemed to be uncollectible before it is fully reserved, it is
charged-off at that time. For loans classified as TDRs, impairment is typically measured based on the present value of the
expected future cash flows discounted at the original effective interest rate.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
88

The Company classifies its loans as either current or past due. An installment loan or line of credit customer in good standing
may request a 16-day grace period when or before a payment becomes due and, if granted, the loan is considered current during
the grace period. Credit card customers have a 25-day grace period for each payment. Installment loans and lines of credit are
considered past due if a grace period has not been requested and a scheduled payment is not paid on its due date. Credit cards
are considered past due if the grace period has passed and the scheduled payment has not been made. Increases in the allowance
are created by recording a Provision for loan losses in the Consolidated Statements of Operations. Installment loans and lines of
credit are charged off, which reduces the allowance for loan losses, when they are over 60 days past due or earlier if deemed
uncollectible. Credit cards are charged off, which reduces the allowance for loan losses, when they are over 120 days past due
or earlier if deemed uncollectible. Recoveries on losses previously charged to the allowance are credited to the allowance when
collected.
Revenue Recognition
The Company recognizes consumer loan fees as revenues for each of the loan products it offers. Revenues on the Consolidated
Statements of Operations include: finance charges, lines of credit fees, fees for services provided through CSO programs (“CSO
fees”), and interest, as well as any other fees or charges permitted by applicable laws and pursuant to the agreement with the
borrower. Other revenues also include marketing and licensing fees received from the originating lender related to the Elastic
product and Rise bank-originated loans and from CSO fees related to the Rise product. Revenues related to these fees are
recognized when the service is performed.
The Company accrues finance charges on installment loans on a constant yield basis over their terms. The Company accrues
and defers fixed fees such as CSO fees and lines of credit fees when they are assessed and recognizes them to earnings as they
are earned over the life of the loan. The Company accrues interest on credit cards based on the amount of the credit card
balance outstanding and the related contractual interest rate. Annual credit card membership fees are amortized to revenue over
the card membership period. Other credit card fees, such as late payment fees and returned payment fees, are accrued when
assessed. The Company does not accrue finance charges and other fees on installment loans or lines of credit for which
payment is greater than 60 days past due. Credit card interest charges are recognized based on the contractual provisions of the
underlying arrangements and are not accrued when payment is past due more than 90 days. Installment loans and lines of credit
are considered past due if a grace period has not been requested and a scheduled payment is not paid on its due date. Credit
cards have a grace period of 25 days and are considered delinquent after the grace period. Payments received on past due loans
are applied against the loan and accrued interest balance to bring the loan current. Payments are generally first applied to
accrued fees and interest and then to the principal loan balance.
The spread of COVID-19 since March 2020 has created a global public health crisis that has resulted in unprecedented
disruption to businesses and economies. In response to the pandemic's effects, and in accordance with federal and state
guidelines, the Company expanded its payment flexibility programs for its customers, including payment deferrals. This
program allows for a deferral of payments for an initial period of 30 to 60 days, and generally up to a maximum of 180 days on
a cumulative basis. A customer will return to the normal payment schedule after the end of the deferral period with the
extension of the maturity date equivalent to the deferral period, which is generally not to exceed an additional 180 days. In the
third quarter of 2021, the Company no longer offered specific COVID-19 payment assistance programs, but continues to offer
other payment flexibility programs if certain qualifications are met. The finance charges will continue to accrue at a lower
effective interest rate over the expected term of the loan as adjusted for the deferral period provided (not to exceed an amount
greater than the amount at which the borrower could settle the loan) or placed on non-accrual status.
The Company’s business is affected by seasonality, which can cause significant changes in portfolio size and profit margins
from quarter to quarter. Although this seasonality does not impact the Company’s policies for revenue recognition, it does
generally impact the Company’s results of operations by potentially causing an increase in its profit margins in the first quarter
of the year and decreased profit margins in the second through fourth quarters.
Credit Service Organization
The Company previously provided services in connection with installment loans originated by independent third-party lenders
(“CSO lenders”), whereby the Company acted as a credit services organization/credit access business on behalf of consumers in
accordance with applicable state laws (the “CSO program”). The CSO program included arranging loans with CSO lenders,
assisting in the loan application, documentation and servicing processes. As of December 31, 2020, the CSO lenders were no
longer originating Rise CSO loans. The Company continued to service existing loans until the wind-down of the CSO portfolio
was completed in the third quarter of 2021.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
89

Under the CSO program, the Company guaranteed the repayment of the customer’s loan to the CSO lenders as part of the credit
services it provided to the customer. A customer who obtained a loan through the CSO program paid the Company a fee for the
credit services, including the guaranty, and entered into a contract with the CSO lenders governing the credit services
arrangement. The CSO fee received was initially recognized as deferred revenue and subsequently recognized over the life of
the loan. The Company estimated a liability for losses associated with the guaranty provided to the CSO lenders using
assumptions and methodologies similar to the allowance for loan losses detailed previously. The CSO program required that the
Company fund a cash reserve equal to 25% - 45% of the outstanding loan principal within the CSO program portfolio. As of
December 31, 2020, estimated losses of approximately $0.7 million for the CSO loans receivable guaranteed by the Company
of approximately $2.2 million was initially recorded at fair value and was included in Accounts payable and accrued liabilities
in the Consolidated Balance Sheets. There were no CSO related balances as of December 31, 2021. See Note 3—Loans
Receivable and Revenues for additional information on loans receivable and the provision for loan losses.
The Company also had a Receivable from CSO lenders related primarily to CSO fees received by the CSO lenders from
customers. The receivables (payables) related to the CSO lenders as of December 31, 2021 and 2020 are as follows:
(Dollars in thousands)
2021
2020
Receivable related to 25%-45% cash reserve
$
—
$
1,333
Receivable (payable) related to CSO fees collected by CSO lenders
....................
—
(78)
Total receivable from CSO lenders...........................................................................
—
$
1,255
The CSO lenders were considered VIEs of the Company; however, the Company did not have any ownership interest in the
CSO lenders, did not exercise control over them, and was not the primary beneficiary, and therefore, did not consolidate the
CSO lenders’ results with its results.
Receivables from Payment Processors
The Company has entered into agreements with third-party service providers to conduct processing activities, including the
funding of new customer loans and the collection of customer payments for those loans. In accordance with contractual
agreements, these funds are settled back to the Company within one to three business days after the date of the originating
transaction. Accordingly, the Company had approximately $15.9 million and $6.1 million due from processing providers as of
December 31, 2021 and 2020, respectively, which is included in Receivable from payment processors in the Consolidated
Balance Sheets.
Direct Marketing Costs
Marketing expenses consist of online marketing costs such as sponsored search and advertising on social networking sites, and
other marketing costs such as purchased television and radio advertising and direct mail print advertising. In addition,
marketing expense includes affiliate costs paid to marketers in exchange for information for applications from potential
customers. Online marketing, affiliate costs and other marketing costs are expensed as incurred.
Selling and Marketing Costs
Selling and marketing costs include costs associated with the use of agencies that perform creative services and monitor and
measure the performance of the various marketing channels. Selling and marketing costs also include the production costs
associated with media advertisements that are expensed as incurred over the licensing or production period.
Operating Segments
The Company determines operating segments based on how its chief operating decision-maker manages the business, including
making operating decisions, deciding how to allocate resources and evaluating operating performance. The Company's chief
operating decision-maker is its Chief Executive Officer, who reviews the Company's operating results monthly on a
consolidated basis.
The Company has one reportable segment, which provides online financial services for non-prime consumers. The Company
has aggregated all components of its business into a single reportable segment based on the similarities of the economic
characteristics, the nature of the products and services, the distribution methods, the type of customers and the nature of the
regulatory environments. With the disposal of ECIL, all of the Company's assets and revenue are in one geographic location,
therefore, segment reporting based on geography has been discontinued.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
90

Property and Equipment, net
Property and equipment are stated at cost, net of accumulated depreciation and amortization. The Company capitalizes all
acquisitions of property and equipment of $500 or greater. The Company capitalizes certain software development costs. Costs
incurred in the preliminary stages of development are expensed, but software development costs incurred thereafter, including
external direct costs of materials and services as well as payroll and payroll-related costs, are capitalized.
Software development costs, which are included in Property and equipment, net on the Consolidated Balance Sheets, as of
December 31, 2021 and 2020, and related amortization expense, which is included in Depreciation and amortization within the
Consolidated Statements of Operations for the years ended December 31, 2021 and 2020 were as follows:
(Dollars in thousands)
2021
2020
Software development costs
................................................................................
$
95,644
$
79,200
Less: accumulated amortization
..........................................................................
(68,361)
(53,265)
Net book value
.....................................................................................................
$
27,283
$
25,935
Amortization expense
..........................................................................................
$
15,096
$
14,229
Maintenance and repairs that do not extend the useful life of the assets are expensed as incurred. Depreciation and amortization
are computed using the straight-line method over the estimated useful lives of the depreciable or amortizable assets as follows:
Furniture and fixtures................................................................................................
7 years
Equipment .................................................................................................................
3-5 years
Leasehold improvements...........................................................................................
The lesser of the related lease
term or useful life of 3-5 years
Software and software development .........................................................................
3 years
Cloud Computing Arrangements
In August 2018, the FASB issued ASU No. 2018-15, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic
350-40): Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service
Contract ("ASU 2018-15"). The Company elected to adopt this ASU prospectively as of January 1, 2020 and implemented a
control structure to identify cloud computing arrangements ("CCA") for appropriate accounting treatment similar to its
procedures for right of use assets. Implementation costs for CCAs that are hosted by third-party vendors are capitalized when
incurred during the application development phase. Capitalized amounts related to such arrangements are included in Prepaid
expenses and other assets on the Consolidated Balance Sheets. Amortization is computed using the straight-line method over
the estimated useful life of 3 years and included within Occupancy and equipment within the Consolidated Statements of
Operations.
Capitalized implementation costs for CCAs and related amortization expense for the years ended December 31, 2021 and 2020
were as follows:
(Dollars in thousands)
2021
2020
CCA implementation costs.....................................................................................
$
3,557
$
1,017
Less: accumulated amortization
..........................................................................
(572)
(2)
Net book value
.....................................................................................................
$
2,985
$
1,015
Amortization expense within Occupancy and equipment expense
.....................
$
570
$
2
Income Taxes
Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the
future tax consequences and benefits attributable to differences between the financial statement carrying amounts of existing
assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is
recognized in income in the period that includes the enactment date. Valuation allowances are established when necessary to
reduce deferred tax assets to the amounts that are more likely than not to be realized.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
91

Relative to uncertain tax positions, the Company accrues for losses it believes are probable and can be reasonably estimated.
The amount recognized is subject to estimate and management judgment with respect to the likely outcome of each uncertain
tax position. The amount that is ultimately sustained for an individual uncertain tax position or for all uncertain tax positions in
the aggregate could differ from the amount recognized. If the amounts recorded are not realized or if penalties and interest are
incurred, the Company has elected to record all amounts within income tax expense.
The Company has recorded a net liability for an uncertain tax position of $1.3 million at December 31, 2021. There was no
liability recorded as of December 31, 2020. Tax periods from fiscal years 2014-2020 remain open and subject to examination
for US federal and state tax purposes. As the Company had no operations nor had filed US federal tax returns prior to May 1,
2014, there are no other US federal or state tax years subject to examination.
On March 11, 2021, the American Rescue Plan Act ("ARP Act") was signed into law. The Company reviewed the tax relief
provisions of the ARP Act, including the Company's eligibility for such provisions, and determined that the impact is likely to
be insignificant with regard to its effective tax rate. The Company continues to monitor and evaluate its eligibility under the
ARP Act tax relief provisions to identify any portions that may become applicable in the future.
Goodwill and Indefinite Lived Intangible Assets
Goodwill represents the excess of the purchase price over the fair value of the net tangible and identifiable intangible assets
acquired in each business combination. In accordance with Accounting Standards Codification ("ASC") 350-20-35, Goodwill—
Subsequent Measurement, the Company performs a quantitative approach method impairment review of goodwill and
intangible assets with an indefinite life annually at October 1 and between annual tests if an event occurs or circumstances
change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. As a result of the
global economic impact and uncertainty due to COVID-19, the Company concluded a triggering event had occurred as of
March 31, 2020, and accordingly performed interim impairment testing on the goodwill balances of its reporting units. The
Company performed a detailed qualitative and quantitative assessment of each reporting unit and concluded that the goodwill
associated with the previously consolidated UK reporting unit was impaired as the fair value of the UK reporting unit was less
than the carrying amount. The impairment loss of $9.3 million was included in Loss from discontinued operations due to the
deconsolidation of ECIL. While there was a decline in the fair value of the Elastic reporting unit at March 31, 2020, there was
no impairment identified during the quantitative assessment. The Company completed its annual test as of October 1, 2021 and
determined that there was no evidence of impairment of goodwill or indefinite lived intangible assets. No events or
circumstances occurred between October 1 and December 31, 2021 that would more likely than not reduce the fair value of the
Elastic reporting unit below the carrying amount.
Prior to the adoption of ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for Goodwill
Impairment ("ASU 2017-04"), the Company’s impairment evaluation of goodwill was already based on comparing the fair
value of the Company’s reporting units to their carrying value. The adoption of ASU 2017-04 as of January 1, 2020 had no
impact on the Company's evaluation procedures. The fair value of the reporting units is determined based on a weighted
average of the income and market approaches. The income approach establishes fair value based on estimated future cash flows
of the reporting units, discounted by an estimated weighted-average cost of capital developed using the capital asset pricing
model, which reflects the overall level of inherent risk of the reporting units. The income approach uses the Company’s
projections of financial performance for a six to nine-year period and includes assumptions about future revenues growth rates,
operating margins and terminal values. The market approach establishes fair value by applying cash flow multiples to the
reporting units’ operating performance. The multiples are derived from other publicly traded companies that are similar but not
identical to the Company from an operational and economic standpoint.
Intangible Assets Subject to Amortization
Intangible assets primarily include the fair value assigned to non-compete agreements at acquisition less any accumulated
amortization. Non-compete agreements are amortized on a straight-line basis over the term of the agreement. An evaluation of
the recoverability of intangible assets subject to amortization is performed whenever the facts and circumstances indicate that
the carrying value may be impaired. An impairment loss is recognized if the future undiscounted cash flows associated with the
asset and the estimated fair value of the asset are less than the asset’s corresponding carrying value. The amount of the
impairment loss, if any, is the excess of the asset’s carrying value over its estimated fair value.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
92

With Robert Johnson's decision to not run for reelection to the Company's Board of Directors in March 2021, the remaining
non-compete agreements expired and the Company accelerated the amortization of the assets to coincide with his
announcement. As of March 31, 2021, there were no intangible assets subject to amortization with any remaining life. No
impairment losses related to intangible assets subject to amortization occurred during the years ended December 31, 2020 and
2019.
Leases
The Company determines if an arrangement is a lease at inception. Operating leases are included in Operating lease right of use
("ROU") assets and Operating lease liabilities on the Company's Consolidated Balance Sheets. Operating lease ROU assets and
operating lease liabilities are recognized based on the present value of the future minimum lease payments over the lease term
at the commencement date. As most of its leases do not provide an implicit rate, the Company uses its incremental borrowing
rate based on the information available at the commencement date in determining the present value of future payments. The
operating lease ROU asset may also include initial direct costs incurred and excludes any lease payments made and lease
incentives. The Company's lease terms may include options to extend or terminate the lease when it is reasonably certain that
the Company will exercise that option. Lease expense for minimum lease payments is recognized on a straight-line basis over
the lease term. The Company has lease agreements with lease and non-lease components. The lease and non-lease components
are accounted for as a single lease component.
In accordance with ASC 360-10-35, Property, Plant & Equipment-Subsequent Measurement, the Company evaluates its ROU
assets along with its Property and equipment, net for impairment annually and between annual tests as needed based on changes
in circumstances or other triggering events. During the first and third quarters of 2021, the Company entered into subleases for
facility space, triggering impairment assessments. The Company determined both of the asset groups with the subleased ROU
assets and related LHI were impaired. Total impairment losses for the asset groups of $940 thousand for the twelve months
ended December 31, 2021 are included in Non-operating loss in the Consolidated Statements of Operations. There were no
ROU asset impairment losses in 2020 or 2019.
Debt Discount and Issuance Costs
Costs incurred for issuing the Notes payable are deferred and amortized using the straight-line method over the life of the
related debt, which approximates the effective interest method. These costs include any debt discount or premium on the notes
in addition to debt issuance costs incurred.
The unamortized balance of debt issuance costs was approximately $1.7 million and $2.1 million at December 31, 2021 and
2020, respectively, and is included in Notes payable, net in the Consolidated Balance Sheets. Amortization of debt issuance
costs of approximately $0.7 million, $0.7 million and $0.6 million was recognized for the years ended December 31, 2021,
2020 and 2019, respectively, and is included within Net interest expense in the Consolidated Statements of Operations.
Comprehensive Income
Accumulated other comprehensive income, net is comprised of the impact of foreign currency translation adjustments in
addition to unrealized gains (losses) on interest rate caps. For the years ended December 31, 2021, 2020 and 2019, the change
in total other comprehensive income, net of tax, was a gain (loss) of approximately $0.0 million, $(1.1) million and $1.0
million, respectively. The Company had the following reclassifications out of Accumulated other comprehensive income (loss),
net:
•
For the year ended December 31, 2020, the Company reclassified a $2.3 million net loss from cumulative translation
adjustments within Accumulated other comprehensive income to Net income (loss) from discontinued operations as
part of the Company's loss on disposal related to the placement of ECIL into administration. In addition, a $1.4 million
deferred tax benefit was reclassified to remove the associated deferred tax asset as part of this transaction.
•
During the year ended December 31, 2019, the Company and ESPV utilized interest rate caps to offset interest rate
fluctuations in the Company's and ESPV's future interest payments on certain of their Notes payable. Effective gains or
losses related to these cash flow hedges were reported in Accumulated other comprehensive income and reclassified
into earnings, through interest expense, in the period or periods in which the hedged transactions affected earnings.
The Company reclassified gains of $0.3 million related to the maturation of the interest rate caps from Accumulated
other comprehensive income to Net income (loss) in the year ended December 31, 2019. See Note 11— Fair Value for
additional information on these cash flow hedges.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
93

Concentration of Credit Risk
The Company maintains cash and cash equivalent balances in bank deposit accounts that, at times, may exceed federally
insured limits. The Company has not experienced any losses in such accounts. The Company believes it is not exposed to any
significant credit risk on cash and cash equivalents.
Fair Value Measurements
The Company applies the provisions of ASC Topic 820, Fair Value Measurements and Disclosures, for fair value
measurements of financial and non-financial assets and liabilities that are recognized or disclosed at fair value in the financial
statements on a recurring or non-recurring basis, as applicable. This guidance defines fair value as the price that would be
received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement
date (also referred to as an exit price). This guidance also establishes a framework for measuring fair value and expands
disclosures about fair value measurements. See Note 11—Fair Value Measurements for additional information on fair value
measurements.
Derivative Financial Instruments
The Company applies the provisions of ASC Topic 815, Derivatives and Hedging. On January 11, 2018, the Company and
ESPV each entered into one interest rate cap transaction with a counterparty to mitigate the floating rate interest risk on a
portion of the debt underlying the Rise and Elastic portfolios, respectively. The interest rate caps matured on February 1, 2019.
The interest rate caps were designated as cash flow hedges against expected future cash flows attributable to future interest
payments on debt facilities held by each entity. The Company initially reported the gains or losses related to the hedges as a
component of Accumulated other comprehensive income in the Consolidated Balance Sheets in the period incurred and
subsequently reclassified the interest rate caps’ gains or losses to interest expense when the hedged expenses were recorded.
The Company excluded the change in the time value of the interest rate caps in its assessment of their hedge effectiveness. The
Company presented the cash flows from cash flow hedges in the same category in the Consolidated Statements of Cash Flows
as the category for the cash flows from the hedged items. The interest rate caps did not contain any credit risk related contingent
features. The Company’s hedging program is not designed for trading or speculative purposes.
Transfers and Servicing of Financial Assets
The Company applies the provisions of ASC Topic 860, Transfers and Servicing, for accounting for transfers and servicing of
financial assets, which requires that specific criteria are met in order to record a transfer of financial assets as a sale. To qualify
for sale treatment, the guidance requires that the Company does not have continuing involvement with the sold assets and also
requires the Company to no longer retain effective control of the assets. During the years ended December 31, 2021, 2020 and
2019, the Company entered into sales agreements with third-party firms whereby the Company sold charged off customer loans
to the third party. The agreements meet the sale criteria, and as a result, proceeds of approximately $9.2 million, $9.9 million
and $21.5 million for the years ended December 31, 2021, 2020 and 2019, respectively, were recorded as a recovery of charged
off loans, inclusive of other recoveries, in the allowance for loan losses.
Certain VIEs and a wholly owned subsidiary acquired certain loan participations in unsecured lines of credit and installment
loans originated by third-party lenders to individual borrowers, which meet the criteria of a participation interest. Per the terms
of the participation arrangements with the third-party lenders, loan servicing is retained by the third-party lenders, and the VIEs
and a wholly owned subsidiary reimburse the lenders for the proportionate share of the servicing costs. See Note 4—Variable
Interest Entities for additional information related to the participation interests purchased.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
94

Share-Based Compensation
In accordance with ASC Topic 718, Compensation-Stock Compensation, all share-based payments, consisting of stock options,
RSUs and ESPP purchase rights, that are issued to employees are measured based on the grant-date fair value of the awards and
recognized as compensation expense on a straight-line basis over the period during which the recipient is required to perform
services in exchange for the award (the requisite service period). The determination of fair value of share-based payments on
the date of grant using equity-valuation models is affected by the Company’s stock price as well as assumptions regarding a
number of highly complex and subjective variables. These variables include, but are not limited to, the expected stock price
volatility over the term of the awards, actual and projected employee stock option exercise activity, risk-free interest rate,
expected dividends and expected term. The Company uses the Black-Scholes-Merton Option Pricing Model to estimate the
grant-date fair value of stock options, and the Company uses an equity valuation model to estimate the grant-date fair value of
RSUs. Additionally, the recognition of share-based compensation expense requires an estimation of the number of awards that
will ultimately vest and the number of awards that will ultimately be forfeited.
Treasury Stock
The Company evaluates each stock repurchase transaction in the period in which it is completed. If the repurchase transaction is
significantly in excess of the current market price at purchase, the Company will identify whether the price paid included
payment for other agreements, rights, and privileges. Repurchase transactions that do not contain these elements or are not
significantly in excess of the current market price at purchase are accounted for using the cost method. The Company
anticipates using its treasury stock to fulfill certain employee stock compensation grants and settlements. The Company has
elected to use a first in, first out ("FIFO") method for assigning share cost at reissuance. Any gain or loss in the stock value will
be credited or charged to paid in capital upon subsequent reissuance of the shares, with losses in excess of previously
recognized gains charged to retained earnings. The Company is not obligated to purchase or reissue any shares at any time in
accordance with its previously disclosed share repurchase plan.
Recently Adopted Accounting Standards
On March 27, 2020, the CARES Act was enacted in response to COVID-19. Among other things, the CARES Act provides
income tax relief inclusive of permitting NOL carryovers and carrybacks to offset 100% of taxable income for taxable years
beginning before 2021. In addition, the CARES Act allows NOLs incurred in 2018, 2019, and 2020 to be carried back to each
of the five preceding taxable years to generate a refund of previously paid income taxes. The Company has reviewed the tax
relief provisions of the CARES Act regarding its eligibility and determined that the impact is likely to be insignificant with
regard to its effective tax rate. Certain portions of the CARES Act were amended by the CAA on December 27, 2020. The
Company continues to monitor and evaluate its eligibility for the amended CARES Act tax relief provisions to identify any that
may become applicable in the future.
On March 11, 2021, the ARP Act was signed into law. The Company reviewed the tax relief provisions of the ARP Act,
including the Company's eligibility for such provisions, and determined that the impact is likely to be insignificant with regard
to the Company's effective tax rate. The Company continues to monitor and evaluate its eligibility under the ARP Act tax relief
provisions to identify any portions that may become applicable in the future.
In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income
Taxes ("ASU 2019-12"). The purpose of ASU 2019-12 is to reduce complexity in the accounting standards for income taxes by
removing certain exceptions as well as clarifying certain allocations. This update also addresses the split recognition of
franchise taxes that are partially based on income between income-based tax and non-income-based tax. This guidance is
effective for fiscal years beginning after December 15, 2020, and interim periods within those fiscal years. Early adoption is
permitted. The adoption of ASU 2019-12 at January 1, 2021 did not have a material impact on the Company's consolidated
financial statements.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
95

Accounting Standards to be Adopted in Future Periods
In March 2020, the FASB issued ASU No. 2020-03, Codification Improvements to Financial Instruments ("ASU 2020-03").
The purpose of ASU 2020-03 is to clarify, correct errors in or make minor improvements to the codification. Among other
revisions, the amendments clarify that an entity should record an allowance for credit losses when an entity regains control of
financial assets sold in accordance with Topic 326. ASU 2020-03 also clarifies disclosure requirements for debt securities under
Topic 942 and affirms that all entities are required to provide the fair value option disclosures within paragraphs 825-10-50-24
through 50-32 of the codification. The amendments in this update are effective on the latter of the issuance of ASU 2020-03 or
the effective date of their related topic. The Company does not anticipate the adoption of ASU 2020-03 to have a material
impact on the Company's consolidated financial statements.
In March 2020, the FASB issued ASU No. 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of
Reference Rate Reform on Financial Reporting ("ASU 2020-04"). The purpose of ASU 2020-04 is to provide optional guidance
for a period of time related to accounting for reference rate reform on financial reporting. It is intended to reduce the potential
burden of reviewing contract modifications related to discontinued rates. The amendments and expedients in this update are
effective as of March 12, 2020 through December 31, 2022 and may be elected by topic. The Company is assessing the
potential impact of electing all or portions of ASU 2020-04 on the Company's consolidated financial statements.
In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit
Losses on Financial Instruments ("ASU 2016-13"). ASU 2016-13 is intended to replace the incurred loss impairment
methodology in current US GAAP with a methodology that reflects expected credit losses and requires consideration of a
broader range of reasonable and supportable information to inform credit loss estimates to improve the quality of information
available to financial statement users about expected credit losses on financial instruments and other commitments to extend
credit held by a reporting entity at each reporting date. In April 2019, the FASB issued ASU No. 2019-04, Codification
Improvements to Topic 326, Financial Instruments ("ASU 2019-04"). This amendment clarifies the guidance in ASU 2016-13.
The guidance in ASU 2016-13 was further clarified by ASU No. 2019-11, Codification Improvements to Topic 326, Financial
Instruments ("ASU 2019-11") issued in November 2019. ASU 2019-11 provides transition relief such as permitting entities an
accounting policy election regarding existing TDRs, among other things. In May 2019, the FASB issued ASU No. 2019-05,
Financial Instruments-Credit Losses (Topic 326): Targeted Transition Relief ("ASU 2019-05"). The purpose of this amendment
is to provide entities that have certain instruments within the scope of Subtopic 326-20, Financial Instruments-Credit Losses-
Measured at Amortized Cost, with an option to irrevocably elect the fair value option in Subtopic 825-10, Financial
Instruments-Overall, on an instrument-by-instrument basis. Election of this option is intended to increase comparability of
financial statement information and reduce costs for certain entities to comply with ASU 2016-13.
For public entities, ASU 2016-13 is effective for fiscal years beginning after December 15, 2019, including interim periods
within those fiscal years. In November 2019, the FASB issued ASU No. 2019-10, Financial Instruments - Credit Losses (Topic
326), Derivatives and Hedging (Topic 815), and Leases (Topic 842): Effective Dates ("ASU 2019-10"). The purpose of this
amendment is to create a two-tier rollout of major updates, staggering the effective dates between larger public companies and
all other entities. This granted certain classes of companies, including Smaller Reporting Companies ("SRCs"), additional time
to implement major FASB standards, including ASU 2016-13. Larger public companies will still have an effective date for
fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. All other entities are
permitted to defer adoption of ASU 2016-13, and its related amendments, until fiscal periods beginning after December 15,
2022. In February 2020, the FASB issued ASU No. 2020-02, Financial Instruments - Credit Losses (Topic 326), and Leases
(Topic 842): Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 119 and Update to SEC Section
on Effective Date Related to Accounting Standards Update No. 2016-12 ("ASU 2020-02"). ASU 2020-02 updates the SEC staff
guidance related to ASU 2016-13 and all contingent amendments. Per SEC definitions, the Company met the definition of an
SRC as of the ASU 2019-10 issuance date and chose to defer the adoption of ASU 2016-13.
The Company adopted ASU 2016-13 and all related amendments effective January 1, 2022 and plans to elect the fair value
option provided by the transition relief of ASU 2019-05 on all loans receivable. The Company believes that electing the fair
value method of accounting for the loans receivable aligns more closely with its portfolio decision making and better reflects
the value of the loans receivable portfolio. In accordance with the transition guidance, the Company will release the allowance
for estimated losses on loans receivable at that date and measure the loans receivable at fair value. These adjustments are
recognized collectively, through a cumulative-effect adjustment, a net estimated increase to opening retained earnings of
approximately $90-100 million. As a result of the adoption of ASU 2016-13, the Company’s loans receivable will be carried at
fair value with changes in fair value recognized directly in earnings after the effective date of adoption.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
96

NOTE 2—EARNINGS PER SHARE
Basic earnings per share ("EPS") is computed by dividing net income (loss) by the weighted-average number of common shares
outstanding ("WASO") during each period. Also, basic EPS includes any fully vested stock and unit awards that have not yet
been issued as common stock. There are no unissued fully vested stock and unit awards at December 31, 2021 and 2020.
Diluted EPS is computed by dividing net income (loss) by the WASO during each period plus any unvested stock option
awards granted, vested unexercised stock options and unvested RSUs using the treasury stock method but only to the extent that
these instruments dilute earnings (loss) per share.
The computation of earnings (loss) per share was as follows for years ended December 31, 2021, 2020 and 2019:
Years Ended December 31,
(Dollars in thousands except share and per share amounts)
2021
2020
2019
Numerator (basic and diluted):
Net income (loss) from continuing operations .....................................
$
(33,598) $
36,202
$
26,196
Net income (loss) from discontinued operations..................................
—
(15,610)
5,987
Net income (loss)...........................................................................
$
(33,598) $
20,592
$
32,183
Denominator (basic):
Basic weighted-average number of shares outstanding...................
34,262,031
40,926,581
43,805,845
Denominator (diluted):
Basic weighted-average number of shares outstanding...................
34,262,031
40,926,581
43,805,845
Effect of potentially dilutive securities:
Employee stock plans (options, RSUs and ESPP) ......................
—
835,042
532,360
Diluted weighted-average number of shares outstanding................
34,262,031
41,761,623
44,338,205
Basic and diluted earnings (loss) per share:
Continuing operations...........................................................................
$
(0.98) $
0.88
$
0.60
Discontinued operations .......................................................................
—
(0.38)
0.13
Basic earnings (loss) per share .............................................................
$
(0.98) $
0.50
$
0.73
Continuing operations...........................................................................
$
(0.98) $
0.87
$
0.59
Discontinued operations .......................................................................
—
(0.38)
0.14
Diluted earnings (loss) per share ..........................................................
$
(0.98) $
0.49
$
0.73
For the years ended December 31, 2021, 2020 and 2019, the Company excluded the following potential common shares from
its diluted earnings per share calculation because including these shares would be anti-dilutive.
•
841,621, 1,360,711 and 1,434,882 common shares issuable upon exercise of the Company's stock options
•
2,700,693, 2,483,622 and 3,552,730 common shares issuable upon vesting of the Company's RSUs.
ASC Topic 260, “Earnings Per Share” (“ASC Topic 260”) requires companies with participating securities to utilize a two-class
method for the computation of net income per share attributable to the Company. The two-class method requires a portion of
net income attributable to the Company to be allocated to participating securities. Net losses are not allocated to participating
securities unless those securities are obligated to participate in losses. The Company did not have any participating securities for
the years ended December 31, 2021, 2020 and 2019.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
97

NOTE 3—LOANS RECEIVABLE AND REVENUES
Revenues
Revenues generated from the Company’s consumer loans for the years ended December 31, 2021, 2020 and 2019 were as
follows:
(Dollars in thousands)
2021
2020
2019
Finance charges
..................................................................................
$
253,288
$
274,025
$
348,537
Lines of credit fees................................................................................
158,652
173,528
247,398
CSO fees .............................................................................................
607
16,530
40,835
Other ...................................................................................................
4,090
1,263
2,103
Total revenues
..........................................................................
$
416,637
$
465,346
$
638,873
Loans receivable, net of allowance for loan losses
The Company's portfolio consists of installment loans, lines of credit and credit card receivables, which are considered the
portfolio segments at December 31, 2021 and 2020. The Rise product is primarily installment loans with lines of credit offered
in two states, which ceased lines of credit origination activity in September 2020. The Elastic product is a line of credit product
and the Today Card is a credit card product, both offered in the US.
The following reflects the credit quality of the Company’s loans receivable as of December 31, 2021 and 2020 as delinquency
status has been identified as the primary credit quality indicator. The Company classifies its loans as either current or past due.
A customer in good standing may request up to a 16-day grace period when or before a payment becomes due and, if granted,
the loan is considered current during the grace period. In response to the COVID-19 pandemic, the Company, along with the
banks it supports, had also expanded existing payment flexibility programs to provide temporary payment relief to certain
customers who met the program’s qualifications. These programs allow for a deferral of payments for an initial period of 30 to
60 days, which the Company may extend for an additional 30 days, generally for a maximum of 180 days on a cumulative
basis. A customer will return to the normal payment schedule after the end of the deferral period, with the extension of the
maturity date equivalent to the deferral period, which is generally not to exceed an additional 180 days. Under the COVID-19
payment flexibility programs, customers that were 30 days past due or less as of March 1, 2020 or the date the customer
requested the deferral are considered current. Customers more than 30 days past due as of March 1, 2020 or the date the
customer requested the deferral are considered delinquent. The COVID-19-specific payment flexibility programs were no
longer offered effective July 1, 2021, eliminating any new payment deferrals up to 180 days. The Company, along with the
bank partners it supports, continues to offer other payment flexibility programs if certain qualifications are met. As of
December 31, 2021, 3.3% of customers that had loan balances outstanding have been provided relief through a payment
deferral program for a total of $18.5 million in loans with deferred payments. The Company believes that the allowance for loan
losses is adequate to absorb the losses inherent in the total portfolio as of December 31, 2021.
Installment loans, lines of credit and credit cards not impacted by COVID are considered past due if a grace period has not been
requested and a scheduled payment is not paid on its due date. All impaired loans that were not accounted for as a TDR as of
December 31, 2021 and 2020 have been charged off.
December 31, 2021
(Dollars in thousands)
Rise
Elastic
Today
Total
Current loans
$
282,276
$
190,946
$
40,994
$
514,216
Past due loans..........................................................
$
41,607
$
14,860
$
9,224
$
65,691
Total loans receivable
$
323,883
$
205,806
$
50,218
$
579,907
Net unamortized loan premium ..............................
$
407
$
2,047
$
—
$
2,454
Less: Allowance for loan losses
$
(48,219) $
(16,698) $
(6,287) $
(71,204)
Loans receivable, net ..................................
$
276,071
$
191,155
$
43,931
$
511,157
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
98

December 31, 2020
(Dollars in thousands)
Rise
Elastic
Today
Total
Current loans...........................................................
$
222,937
$
154,950
$
12,954
$
390,841
Past due loans..........................................................
22,383
6,926
1,564
30,873
Total loans receivable
................................
245,320
161,876
14,518
421,714
Net unamortized loan premium ..............................
239
1,278
—
1,517
Less: Allowance for loan losses ...........................
(33,288)
(13,201)
(1,910)
(48,399)
Loans receivable, net ..................................
$
212,271
$
149,953
$
12,608
$
374,832
Total loans receivable includes approximately $12.3 million and $19.2 million of loans in a non-accrual status at December 31,
2021 and 2020, respectively.
Additionally, total loans receivable includes approximately $23.6 million and $25.3 million of interest receivable at
December 31, 2021 and 2020, respectively.
The changes in the allowance for loan losses for the years ended December 31, 2021, 2020 and 2019 are as follows:
December 31, 2021
(Dollars in thousands)
Rise
Elastic
Today
Total
Balance beginning of year
$
33,968
$
13,201
$
1,910
$
49,079
Provision for loan losses
......................................
135,576
41,737
8,517
185,830
Charge-offs
(135,621)
(41,752)
(4,284)
(181,657)
Recoveries of prior charge-offs
...........................
14,296
3,512
144
17,952
Balance end of year
....................................
$
48,219
$
16,698
$
6,287
$
71,204
December 31, 2020
(Dollars in thousands)
Rise
Elastic
Today
Total
Balance beginning of year
...................................
$
52,099
$
28,852
$
1,041
$
81,992
Provision for loan losses
......................................
108,105
45,988
2,817
156,910
Charge-offs
..........................................................
(140,616)
(67,300)
(2,030)
(209,946)
Recoveries of prior charge-offs
...........................
14,380
5,661
82
20,123
Total
...........................................................
33,968
13,201
1,910
49,079
Accrual for CSO lender owned loans (Note 1)
....
(680)
—
—
(680)
Balance end of year
....................................
$
33,288
$
13,201
$
1,910
$
48,399
December 31, 2019
(Dollars in thousands)
Rise
Elastic
Today
Total
Balance beginning of year
...................................
$
50,597
$
36,019
$
31
$
86,647
Provision for loan losses
......................................
207,079
116,462
2,121
325,662
Charge-offs
..........................................................
(226,227)
(134,362)
(1,122)
(361,711)
Recoveries of prior charge-offs
...........................
20,650
10,733
11
31,394
Total
...........................................................
52,099
28,852
1,041
81,992
Accrual for CSO lender owned loans (Note 1)
....
(2,080)
—
—
(2,080)
Balance end of year
....................................
$
50,019
$
28,852
$
1,041
$
79,912
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
99

As of December 31, 2020, estimated losses of approximately $0.7 million for the CSO owned loans receivable guaranteed by
the Company of approximately $2.2 million were initially recorded at fair value and are included in Accounts payable and
accrued liabilities in the Consolidated Balance Sheets. At December 31, 2021, the CSO portfolio has been liquidated and no
guarantee obligation associated with this portfolio exists.
Troubled Debt Restructurings
In certain circumstances, the Company modifies the terms of its finance receivables for borrowers experiencing financial
difficulties. Modifications may include principal and interest forgiveness. A modification of finance receivable terms is
considered a TDR if the Company grants a concession to a borrower for economic or legal reasons related to the borrower’s
financial difficulties that would not otherwise have been considered. Management considers TDRs to include all installment and
line of credit loans that were granted principal and interest forgiveness or that extended the maturity date by sixty days or more
as a part of a loss mitigation strategy for Rise and Elastic, unless excluded by policy. Once a loan has been classified as a TDR,
it is assessed for impairment based on the present value of expected future cash flows discounted at the loan's original effective
interest rate considering all available evidence.
The following table summarizes the financial effects, excluding impacts related to credit loss allowance and impairment, of
TDRs that occurred for the years ended December 31, 2021, 2020, and 2019:
(Dollars in thousands)
2021
2020
2019
Outstanding recorded investment before TDR
$
14,100
$
30,378
$
32,040
Outstanding recorded investment after TDR
13,324
29,492
29,689
Total principal and interest forgiveness included in charge-offs within
the allowance for loan loss
$
776
$
886
$
2,351
A loan that has been classified as a TDR remains so until the loan is liquidated through payoff or charge-off. The table below
presents the Company's average outstanding recorded investment and interest income recognized on TDR for the years ended
December 31, 2021, 2020, and 2019:
(Dollars in thousands)
2021
2020
2019
Average outstanding recorded investment(1)
$
18,808
$
21,858
$
15,010
Interest income recognized
$
8,261
$
12,560
$
11,013
(1) Simple average as of December 31, 2021, 2020, and 2019, respectively.
The table below presents the Company’s loans modified in TDRs as of December 31, 2021 and 2020:
(Dollars in thousands)
2021
2020
Current outstanding investment
$
8,121
$
21,261
Delinquent outstanding investment
2,701
5,532
Outstanding recorded investment
10,822
26,793
Less: Impairment included in Allowance for loan losses
(2,673)
(7,133)
Outstanding recorded investment, net of impairment
$
8,149
$
19,660
A TDR is considered to have defaulted upon charge-off when it is over 60 days past due or earlier if deemed uncollectible.
There were approximately $20.3 million and $14.3 million of loan restructurings accounted for as TDRs that subsequently
defaulted for the year ended December 31, 2021 and 2020, respectively. The Company, and the bank originators it supports,
have commitments to lend additional funds of approximately $5.2 million to customers with available and unfunded lines of
credit at December 31, 2021.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
100

NOTE 4—VARIABLE INTEREST ENTITIES
The Company is involved with four entities that are deemed to be a VIE: Elastic SPV, Ltd., EF SPV, Ltd., EC SPV Ltd. and
one Credit Services Organization ("CSO") lender. The CSO portfolio wind-down was completed in the third quarter of 2021
and the Company has no further involvement in this VIE as of September 30, 2021. Under ASC 810-10-15, Variable Interest
Entities, a VIE is an entity that: (1) has an insufficient amount of equity investment at risk to permit the entity to finance its
activities without additional subordinated financial support by other parties; (2) the equity investors are unable to make
significant decisions about the entity’s activities through voting rights or similar rights; or (3) the equity investors do not have
the obligation to absorb expected losses or the right to receive residual returns of the entity. The Company is required to
consolidate a VIE if it is determined to be the primary beneficiary, that is, the enterprise has both (1) the power to direct the
activities of a VIE that most significantly impact the entity’s economic performance and (2) the obligation to absorb losses of
the entity that could potentially be significant to the VIE. The Company evaluates its relationships with VIEs to determine
whether it is the primary beneficiary of a VIE at the time it becomes involved with the entity and it re-evaluates that conclusion
each reporting period.
Each of the below VIE entities were formed by third-party investors for the purpose of purchasing loan participations from
third-party bank lenders, and as such, a separate SPV was formed for each program associated with each third-party bank
lender. Each SPV obtains debt financing from specific investment funds, which vary by each program and which allows the
SPV to purchase the loan participations from each third-party bank lender and has a different interest rate of return for the
investment funds. The separation of the SPVs by program provides more flexibility to the third-party bank lender and third-
party investors as each program can be negotiated and tailored to the objectives of each party. The Company earns the residual
profits from the SPVs which are paid out in the form of Credit Default Premiums.
Elastic SPV, Ltd.
On July 1, 2015, the Company entered into several agreements with a third-party lender and Elastic SPV, Ltd. (“ESPV”), an
entity formed by third-party investors for the purpose of purchasing loan participations from the third-party lender. Per the
terms of the agreements, the Company provides customer acquisition services to generate loan applications submitted to the
third-party lender. In addition, the Company licenses loan underwriting software and provides services to the third-party lender
to evaluate the credit quality of those loan applications in accordance with the third-party lender’s credit policies. ESPV
accounts for the loan participations acquired in accordance with ASC 860-10-40, Transfers and Services, Derecognition, as the
lines of credit acquired meet the criteria of a participation interest.
Once the third-party lender originates the loan, ESPV has the right, but not the obligation, to purchase a 90% interest in each
Elastic line of credit. Victory Park Management, LLC ("VPC") entered into an agreement (the "ESPV Facility") under which it
loans ESPV all funds necessary up to a maximum borrowing amount to purchase such participation interests in exchange for a
fixed return (see Note 7—Notes Payable—ESPV Facility). The Company entered into a separate credit default protection
agreement with ESPV whereby the Company agreed to provide credit protection to the investors in ESPV against Elastic loan
losses in return for a credit premium. The Company does not hold a direct ownership interest in ESPV, however, as a result of
the credit default protection agreement, ESPV was determined to be a VIE and the Company qualifies as the primary
beneficiary.
EF SPV, Ltd.
On October 15, 2018, the Company entered into several agreements with a third-party lender and EF SPV, Ltd. (“EF SPV”), an
entity formed by third-party investors for the purpose of purchasing loan participations from the third-party lender. Per the
terms of the agreements, the Company provides customer acquisition services to generate loan applications submitted to the
third-party lender. In addition, the Company licenses loan underwriting software and provides services to the third-party lender
to evaluate the credit quality of those loan applications in accordance with the third-party lender’s credit policies. EF SPV
accounts for the loan participations acquired in accordance with ASC 860-10-40, Transfers and Services, Derecognition, as the
installment loans acquired meet the criteria of a participation interest.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
101

Once the third-party lender originates the loan, EF SPV has the right, but not the obligation, to purchase a 96% interest in each
Rise bank-originated installment loan. VPC lends EF SPV all funds necessary up to a maximum borrowing amount to purchase
such participation interests in exchange for a fixed return (see Note 7—Notes Payable—EF SPV Facility). The Company
entered into a separate credit default protection agreement with EF SPV whereby the Company agreed to provide credit
protection to the investors in EF SPV against Rise bank originated loan losses in return for a credit premium. The Company
does not hold a direct ownership interest in EF SPV, however, as a result of the credit default protection agreement, EF SPV
was determined to be a VIE and the Company qualifies as the primary beneficiary.
EC SPV, Ltd.
In July 2020, the Company entered into several agreements with a third-party lender and EC SPV, Ltd. (“EC SPV”), an entity
formed by third-party investors for the purpose of purchasing loan participations from the third-party lender. Per the terms of
the agreements, the Company provides customer acquisition services to generate loan applications submitted to the third-party
lender. In addition, the Company licenses loan underwriting software and provides services to the third-party lender to evaluate
the credit quality of those loan applications in accordance with the third-party lender’s credit policies. EC SPV accounts for the
loan participations acquired in accordance with ASC 860-10-40, Transfers and Services, Derecognition, as the installment loans
acquired meet the criteria of a participation interest.
Once the third-party lender originates the loan, EC SPV has the right to purchase an interest in each Rise bank-originated
installment loan. The third-party lender retains 5% of the balances of all the loans originated and sells the remaining 95%
participation to EC SPV. VPC will lend EC SPV all funds necessary up to a maximum borrowing amount to purchase such
participation interests in exchange for a fixed return (see Note 7—Notes Payable—EC SPV Facility). The Company entered
into a separate credit default protection agreement with EC SPV whereby the Company agreed to provide credit protection to
the investors in EC SPV against Rise bank originated loan losses in return for a credit premium. The Company does not hold a
direct ownership interest in EC SPV, however, as a result of the credit default protection agreement, EC SPV was determined to
be a VIE and the Company qualifies as the primary beneficiary.
Summarized Financial Information
As the VIEs that are consolidated have similar economic characteristics, products and services, distribution methods, and
regulatory environments, the Company has elected to aggregate their information. The following table summarizes the
aggregated assets and liabilities of the VIEs that are included within the Company’s Consolidated Balance Sheets at
December 31, 2021 and 2020:
(Dollars in thousands)
2021
2020
ASSETS
Cash and cash equivalents......................................................................................
$
53,195
$
142,172
Restricted cash .......................................................................................................
1,000
1,000
Loans receivable, net of allowance for loan losses of $53,100 and $29,178,
respectively ............................................................................................................
366,932
253,052
Prepaid expenses and other assets..........................................................................
16
45
Receivable from payment processors ($562 and $237, respectively, eliminates
upon consolidation)................................................................................................
13,076
4,530
Total assets......................................................................................................
$
434,219
$
400,799
LIABILITIES
Accounts payable and accrued liabilities ($8,681 and $40,599, respectively,
eliminates upon consolidation) ..............................................................................
$
17,643
$
46,803
Deferred revenue....................................................................................................
4,346
2,300
Reserve deposit liability ($28,100 and $35,600, respectively, eliminates upon
consolidation).........................................................................................................
28,100
35,600
Notes payable, net..................................................................................................
384,130
316,096
Total liabilities ...............................................................................................
$
434,219
$
400,799
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
102

The following table provides a summary of the aggregated operating results of the VIEs that are included within the Company’s
Consolidated Statements of Operations at December 31, 2021, 2020, and 2019:
(Dollars in thousands)
2021
2020
2019
Revenues.................................................................................................. $
317,509
$
294,591
$
342,930
Loan loss provision..................................................................................
(141,638)
(95,538)
(182,735)
Other cost of sales ($127,950, $159,662, and $113,974, respectively,
eliminates upon consolidation(1)).............................................................
(141,318)
(162,649)
(117,677)
Gross profit..............................................................................................
34,553
36,404
42,518
Interest expense .......................................................................................
(30,024)
(31,931)
(37,311)
Net income...............................................................................................
—
—
—
(1)
Includes the Credit Default Premium and other fee amounts eliminated in consolidation.
CSO Lenders
The one CSO lender was considered a VIE of the Company; however, the Company did not have any ownership interest in the
CSO lender, did not exercise control over it, and was not the primary beneficiary, and therefore, did not consolidate the CSO
lender's results with its results. There were no new loan originations in 2021 under the CSO program and the wind-down of this
portfolio was completed in the third quarter of 2021.
NOTE 5—PROPERTY AND EQUIPMENT
Property and equipment as of December 31, 2021 and 2020 consists of the following:
(Dollars in thousands)
2021
2020
Furniture and fixtures
.................................................................................
$
4,751
$
4,288
Equipment
..................................................................................................
15,673
15,323
Leasehold improvements ............................................................................
7,414
8,310
Software development cost
........................................................................
95,644
79,200
Software purchased
....................................................................................
9,627
9,627
133,109
116,748
Less accumulated depreciation ...................................................................
(100,005)
(82,748)
$
33,104
$
34,000
Depreciation expense was approximately $17.9 million, $18.0 million, and $15.6 million for the years ended December 31,
2021, 2020, and 2019, respectively.
In 2021, the Company entered into office space subleases which resulted in impairment of asset groups comprised of Operating
lease right of use assets and the related Leasehold improvements. In 2019, the Company identified internal-use software
projects whose net carrying value was deemed unrecoverable, and therefore, fully impaired. As a result, for the years ended
2021 and 2019, the Company recognized impairment expense of $307 thousand and $681 thousand in Non-operating loss
within the Consolidated Statements of Operations, respectively. The Company had no asset impairment in the year ended 2020.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
103

NOTE 6—ACCOUNTS PAYABLE AND ACCRUED LIABILITIES
Accounts payable and accrued liabilities at December 31, 2021 and 2020 consist of the following:
(Dollars in thousands)
2021
2020
Accounts payable
........................................................................................
$
15,397
$
7,568
Loss contingency accrual ...............................................................................
39,750
21,424
Accrued compensation
................................................................................
17,996
15,326
Liability for losses on CSO lender-owned consumer loans
........................
—
680
Interest payable
...........................................................................................
3,925
3,852
Other accrued liabilities
..............................................................................
5,445
3,402
$
82,513
$
52,252
NOTE 7—NOTES PAYABLE, NET
The Company has four debt facilities with VPC: the Rise SPV, LLC credit facility (the "VPC Facility"), the ESPV Facility, the
EF SPV Facility, and the EC SPV Facility. In October 2021, the Company entered into a new debt facility with PCAM (the
"TSPV Facility"). The facilities had the following terms as of December 31, 2021.
VPC Facility
The VPC facility has a maximum borrowing amount of $200 million (amended as of July 31, 2020) used to fund the Rise loan
portfolio (“US Term Note”). Upon the February 1, 2019 amendment date, the interest rate of the debt outstanding as of the
amendment date was fixed through the January 1, 2024 maturity date at 10.23% (base rate of 2.73% plus 7.5%, which was
reduced to 7.25% and 7.00% on January 1, 2020 and 2021, respectively, as part of the amendment). At December 31, 2020, the
weighted average base rate on the outstanding balance was 2.73% and the overall interest rate was 9.98%. At December 31,
2021, the weighted average base rate on the outstanding balance was 2.40% and the overall rate was 9.40%. All future
borrowings under this facility will bear an interest rate at a base rate (defined as the greater of 3-month LIBOR, the five-year
LIBOR swap rate or 1%) plus 7.0% at the borrowing date. The VPC facility has a revolving feature providing the option to pay
down up to 20% of the outstanding balance once per year during the first quarter. Amounts paid down may be drawn again at a
later date prior to maturity.
The US Term Note matures on January 1, 2024. There are no principal payments due or scheduled until the maturity date. All
assets of the Company, excluding the assets of the Company that are pledged to collateralize the TSPV facility, are pledged as
collateral to secure the VPC Facility. The VPC Facility contains certain covenants for the Company such as minimum cash
requirements and a minimum book value of equity requirement. There are also certain covenants for the product portfolio
underlying the facility including, among other things, excess spread requirements, maximum roll rate and charge-off rate levels
and maximum loan-to-value ratios. The Company was in compliance with all covenants related to the VPC Facility as of
December 31, 2021 and 2020.
The VPC Facility previously included a term note (the "4th Tranche Term Note") used to fund working capital with a maximum
borrowing amount of $18 million and a base rate of 2.73% plus 13%. The interest rate at December 31, 2020 was 15.73%. In
January 2021, the Company paid off this term note prior to its maturity on February 1, 2021.
Prior to ECIL entering administration and being classified a discontinued operation by the Company on June 29, 2020, the VPC
Facility included a note used to fund the UK Sunny loan portfolio (“UK Term Note”). Upon deconsolidation of ECIL, this note
was removed from the Company's Consolidated Balance Sheets and was presented within Liabilities from discontinued
operations in all prior periods presented. Under the terms of the VPC Facility, Elevate Credit, Inc. (the "Parent") had provided a
guarantee to VPC for the repayment of the debt of any subsidiary, which included the outstanding debt of ECIL. Repayment of
the UK Term Note was completed by ECIL in the third quarter of 2020 and any guarantee obligation associated with the UK
Term Note was released with the repayment.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
104

ESPV Facility
The ESPV Facility has a maximum borrowing amount of $350 million used to purchase loan participations from a third-party
lender. Upon the February 1, 2019 amendment date, the interest rate on the debt outstanding as of the amendment date was
fixed at 15.48% (base rate of 2.73% plus 12.75%). Effective July 1, 2019, the interest rate on the debt outstanding as of the
amendment date was set at 10.23% (base rate of 2.73% plus 7.5%, which was reduced to 7.25% and 7.00% on January 1, 2020
and 2021, respectively, as part of the amendment). At December 31, 2020, the weighted-average base rate on the outstanding
balance was 2.72% and the overall interest rate was 9.97%. The weighted-average base rate on the outstanding balance at
December 31, 2021 was 2.43% and the overall interest rate was 9.43%. All future borrowings under this facility will bear an
interest rate at a base rate (defined as the greater of 3-month LIBOR, the five-year LIBOR swap rate or 1%) plus 7.0% at the
borrowing date. The ESPV Term Note has a revolving feature providing the option to pay down up to 20% of the outstanding
balance once per year during the first quarter. Amounts paid down may be drawn again at a later date prior to maturity.
The ESPV Term Note matures on January 1, 2024. There are no principal payments due or scheduled until the maturity date.
All assets of the Company and ESPV, excluding the assets of the Company that are pledged to collateralize the TSPV facility,
are pledged as collateral to secure the ESPV Facility. The ESPV Facility contains certain covenants for the Company such as
minimum cash requirements and a minimum book value of equity requirement. There are also certain covenants for the product
portfolio underlying the facility including, among other things, excess spread requirements, maximum roll rate and charge-off
rate levels, and maximum loan-to-value ratios. The Company was in compliance with all covenants related to the ESPV Facility
as of December 31, 2021 and 2020.
EF SPV Facility
The EF SPV Facility has a maximum borrowing amount of $250 million (amended as of July 31, 2020) used to purchase loan
participations from a third-party lender. Upon the February 1, 2019 amendment date, the interest rate on the debt outstanding as
of the amendment date was fixed through the January 1, 2024 maturity date at 10.23% (base rate of 2.73% plus 7.5%, which
was reduced to 7.25% and 7.00% on January 1, 2020 and 2021, respectively, as part of the amendment). The weighted-average
base rate on the outstanding balance at December 31, 2020 was 2.45% and the overall interest rate was 9.70%. The weighted-
average base rate on the outstanding balance at December 31, 2021 was 1.84% and the overall interest rate was 8.84%. All
future borrowings under this facility will bear an interest rate at a base rate (defined as the greater of 3-month LIBOR, the five-
year LIBOR swap rate or 1%) plus 7.0% at the borrowing date. The EF SPV Term Note has a revolving feature providing the
option to pay down up to 20% of the outstanding balance once per year during the first quarter. Amounts paid down may be
drawn again at a later date prior to maturity.
The EF SPV Term Note matures on January 1, 2024. There are no principal payments due or scheduled until the maturity date.
All assets of the Company and EF SPV, excluding the assets of the Company that are pledged to collateralize the TSPV facility,
are pledged as collateral to secure the EF SPV Facility. The EF SPV Facility contains certain covenants for the Company such
as minimum cash requirements and a minimum book value of equity requirement. There are also certain covenants for the
product portfolio underlying the facility including, among other things, excess spread requirements, maximum roll rate and
charge-off rate levels, and maximum loan-to-value ratios. The Company was in compliance with all covenants related to the EF
SPV Facility as of December 31, 2021 and 2020.
EC SPV Facility
The EC SPV Facility has a maximum borrowing amount of $100 million used to purchase loan participations from a third-party
lender. The weighted average base rate on the outstanding balance at December 31, 2020 was 2.73% and the overall interest
rate was 9.98%. The weighted average base rate on the outstanding balance at December 31, 2021 was 2.09% and the overall
interest rate was 9.09% . All future borrowings under this facility will bear an interest rate at a base rate (defined as the greater
of 3-month LIBOR, the five-year LIBOR swap rate or 1%) plus 7.0% at the borrowing date. The EC SPV Term Note has a
revolving feature providing the option to pay down up to 20% of the outstanding balance once per year during the first quarter.
Amounts paid down may be drawn again at a later date prior to maturity.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
105

The EC SPV Term Note matures on January 1, 2024. There are no principal payments due or scheduled until the maturity date.
All assets of the Company and EC SPV, excluding the assets of the Company that are pledged to collateralize the TSPV
facility, are pledged as collateral to secure the EC SPV Facility. The EC SPV Facility contains certain covenants for the
Company such as minimum cash requirements and a minimum book value of equity requirement. There are also certain
covenants for the product portfolio underlying the facility including, among other things, excess spread requirements, maximum
roll rate and charge-off rate levels, and maximum loan-to-value ratios. The Company was in compliance with all covenants
related to the EC SPV Facility as of December 31, 2021.
TSPV Facility
On October 12, 2021, a new debt facility agreement, the TSPV Facility, was entered into among Today SPV, LLC ("TSPV"),
Today Card, LLC ("TC LLC"), both wholly-owned subsidiaries of the Company, and PCAM. The TSPV Facility has a
maximum commitment amount of $50 million, which may be increased up to $100 million, used to purchase participations in
credit card receivable balances from a third-party lender. As of December 31, 2021, the interest rate paid on this facility was a
base rate (defined as the Wall Street Journal Prime Rate with a 3.25% floor) plus 3.60%. The weighted-average base rate on the
outstanding balance at December 31, 2021 was 3.25% and the overall rate was 6.85%. All future borrowings under this facility
will bear an interest rate at a base rate plus 3.60% at the borrowing date.
The TSPV Term Note matures on October 12, 2025. There are no principal payments due or scheduled until the respective
maturity dates. All assets of TC LLC and its subsidiaries are pledged as collateral to secure the TSPV Facility. The TSPV
Facility includes certain financial covenants for the product portfolio underlying the facility, including risk adjusted yield
requirements, minimum cash level requirements, maximum default rate and charge-off rate levels, and maximum loan-to-value
ratios. The Company was in compliance with all covenants related to the TSPV Facility as of December 31, 2021.
Debt Facilities:
The outstanding balance of Notes payable, net of debt issuance costs, for the years ended December 31, 2021 and 2020 are as
follows:
(Dollars in thousands)
2021
2020
US Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020)........
$
84,600
$
104,500
4th Tranche Term Note bearing interest at the base rate + 13% ......................................
—
18,050
ESPV Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020) ...
192,100
199,500
EF SPV Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020)
137,800
93,500
EC SPV Term Note bearing interest at the base rate + 7.0% (2021) or + 7.25% (2020)
55,500
25,000
TSPV Term Note bearing interest at the base rate + 3.60% ............................................
37,000
—
Debt issuance costs..........................................................................................................
(1,723)
(2,147)
Total
.............................................................................................................................
$
505,277
$
438,403
The change in the facility balances includes the following:
•
US Term Note - Paydowns of $25.9 million and $10 million in the first and second quarter of 2021, respectively, and
draws of $11 million and $5 million in the third and fourth quarter of 2021, respectively;
•
4th Tranche Term Note - Debt obligation of $18.1 million paid off in the first quarter of 2021;
•
ESPV Term Note - Paydown of $39.9 million in the first quarter of 2021, and draws of $15 million and $17.5 million
in the third and fourth quarter of 2021, respectively;
•
EF SPV Term Note - Paydown of $18.7 million in the first quarter of 2021, and draws of $15 million, $43 million, and
$5 million in the second, third, and fourth quarters of 2021, respectively;
•
EC SPV Term Note - Draws of $5 million, $5 million, $15.5 million, $5 million in the first, second, third, and fourth
quarters of 2021, respectively; and
•
TSPV Term Note - Draws of $37 million in the fourth quarter of 2021.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
106

Per the terms of the February 2019 amendments and the July 31, 2020 EC SPV agreement, the Company qualified for a 25 bps
rate reduction on the VPC, ESPV, EF SPV, and EC SPV facilities effective January 1, 2021. The Company has evaluated the
interest rates for its debt and believes they represent market rates based on the Company’s size, industry, operations and recent
amendments. As a result, the carrying value for the debt approximates the fair value.
The following table presents the future debt maturities as of December 31, 2021:
Year (dollars in thousands)
December 31, 2021
2022........................................................................... $
—
2023...........................................................................
—
2024...........................................................................
470,000
2025...........................................................................
37,000
2026...........................................................................
—
Thereafter.................................................................
—
Total
...................................................................... $
507,000
NOTE 8—GOODWILL AND INTANGIBLE ASSETS
The Company’s goodwill represents the excess purchase price over the estimated fair market value of the net assets acquired by
the predecessor parent company, Think Finance, Inc. (“Think Finance”) related to the Elastic and previously consolidated UK
reporting units. The Company performs an impairment review of goodwill and intangible assets with an indefinite life annually
at October 1. As a result of the global economic impact and uncertainty due to the COVID-19 pandemic, the Company
concluded a triggering event had occurred as of March 31, 2020, and accordingly, performed interim impairment testing on the
goodwill balances of its reporting units. The Company performed a detailed qualitative and quantitative assessment of each
reporting unit and concluded that the goodwill associated with the previously consolidated UK reporting unit was impaired as
the fair value of the UK reporting unit was less than the carrying amount. The impairment loss of $9.3 million is included in
Loss from discontinued operations due to the deconsolidation of ECIL. While there was a decline in the fair value of the Elastic
reporting unit at March 31, 2020, there was no impairment identified during the quantitative assessment. The annual test was
completed as of October 1, 2021 and the Company determined that there was no evidence of impairment of goodwill or
indefinite lived intangible assets. No events or circumstances occurred between October 1 and December 31, 2021 that would
more likely than not reduce the fair value of the Elastic reporting unit below the carrying amount. The Company has $6.8
million of goodwill (all related to the Elastic reporting unit) on the Consolidated Balance Sheets as of December 31, 2021 and
December 31, 2020, respectively. Of the total goodwill balance, approximately $229 thousand is deductible for tax purposes.
The Company's impairment evaluation of goodwill is based on comparing the fair value of the respective reporting unit to its
carrying value. The fair value of the reporting unit is determined based on a weighted average of the income and market
approaches. The income approach establishes fair value based on estimated future cash flows of the reporting unit, discounted
by an estimated weighted-average cost of capital developed using the capital asset pricing model, which reflects the overall
level of inherent risk of the reporting unit. The income approach uses the Company's projections of financial performance for a
six- to nine-year period and includes assumptions about future revenue growth rates, operating margins and terminal values.
The market approach establishes fair value by applying cash flow multiples to the respective reporting unit's operating
performance. The multiples are derived from other publicly traded companies that are similar but not identical from an
operational and economic standpoint. The Company’s estimates are based upon assumptions believed to be reasonable.
However, given the inherent uncertainty in determining the assumptions underlying a discounted cash flow analysis,
particularly in the current volatile market, actual results may differ from those used in these valuations which could result in
additional impairment charges in the future.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
107

The carrying value of acquired intangible assets as of December 31, 2021 is presented in the table below:
(Dollars in thousands)
Cost
Accumulated
Amortization
Net
Assets subject to amortization:
Acquired technology ...................................................................
$
211
$
(211) $
—
Non-compete...............................................................................
2,461
(2,461)
—
Customers....................................................................................
126
(126)
—
Assets not subject to amortization:
Domain names.............................................................................
231
—
231
$
3,029
$
(2,798) $
231
The carrying value of acquired intangible assets as of December 31, 2020 is presented in the table below:
(Dollars in thousands)
Cost
Accumulated
Amortization
Net
Assets subject to amortization:
Acquired technology
................................................................
$
211
$
(211) $
—
Non-compete
............................................................................
2,461
(1,859)
602
Customers
.................................................................................
126
(126)
—
Assets not subject to amortization:
Domain names
..........................................................................
531
—
531
$
3,329
$
(2,196) $
1,133
With Robert Johnson's decision to not run for reelection to the Company's Board of Directors in March 2021, the remaining
non-compete agreements expired and the Company accelerated the amortization of the assets to coincide with his
announcement. Total amortization expense recognized for the years ended December 31, 2021, 2020 and 2019 was
approximately $602 thousand, $120 thousand, and $310 thousand respectively. As of March 31, 2021, there were no intangible
assets subject to amortization with any remaining life.
Additionally, in January 2021, the Company sold a domain name that was held for a gain of $949 thousand, included in Non-
operating loss in the Consolidated Statements of Operations.
NOTE 9—LEASES
The Company has non-cancelable operating leases for facility space and equipment with varying terms. All of the active leases
for facility space qualified for capitalization under FASB ASC 842, Leases. These leases have remaining lease terms between
one to five years, and some may include options to extend the leases for up to ten years. The extension terms are not recognized
as part of the right-of-use assets. The Company has elected not to capitalize leases with terms equal to, or less than, one year.
As of December 31, 2021 and 2020, net assets recorded under operating leases were $5.7 million and $8.3 million, respectively,
and net lease liabilities were $9.2 million and $12.0 million, respectively.
The Company analyzes contracts above certain thresholds to identify leases and lease components. Lease and non-lease
components are not separated for facility space leases. The Company uses its contractual borrowing rate to determine lease
discount rates when an implicit rate is not available.
The Company entered into two sublease contracts with independent third-parties for facility space related to right-of-use assets
in January 2021 and September 2021, respectively. The Company's obligations under the original leases were not relieved. As
the sublease income is immaterial, payments received are recognized as an offset to Occupancy and equipment in the
Consolidated Statements of Operations. The signing of the subleases triggered impairment evaluations and the Company
determined the related right-of-use assets were impaired. Impairment losses of $549 thousand for the January sublease and
$84 thousand for the September sublease were recognized in Non-operating loss in the Consolidated Statements of Operations.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
108

Total gross lease cost for the years ended December 31, 2021 and 2020, included in Occupancy and equipment in the
Consolidated Statements of Operations, is detailed in the table below.
Year ended December 31,
Lease cost (dollars in thousands)
2021
2020
Operating lease cost......................................................................................... $
3,065
$
3,231
Short-term lease cost........................................................................................
—
—
Total lease cost
$
3,065
$
3,231
Further information related to leases is as follows:
Year ended December 31,
Supplemental cash flows information (dollars in thousands)
2021
2020
Cash paid for amounts included in the measurement of lease liabilities......... $
3,876
$
3,760
Right-of-use assets obtained in exchange for lease obligations ...................... $
—
$
—
Weighted-average remaining lease term..........................................................
2.7 years
3.6 years
Weighted-average discount rate ......................................................................
10.23 %
10.23 %
Future minimum lease payments as of December 31, 2021 are as follows:
Year (dollars in thousands)
Amount
2022 ...................................................................................................................................................... $
3,984
2023 ......................................................................................................................................................
3,486
2024 ......................................................................................................................................................
1,438
2025 ......................................................................................................................................................
1,254
2026 ......................................................................................................................................................
638
Thereafter ...........................................................................................................................................
—
Total future minimum lease payments ................................................................................................... $
10,800
Less: Imputed interest...........................................................................................................................
(1,629)
Operating lease liabilities.......................................................................................................................... $
9,171
NOTE 10—SHARE-BASED COMPENSATION
Share-based compensation expense recognized for the years ended December 31, 2021, 2020 and 2019 totaled approximately
$6.6 million, $8.1 million and $9.9 million, respectively.
2016 Omnibus Incentive Plan
The 2016 Omnibus Incentive Plan (“2016 Plan”) was adopted by the Company’s Board of Directors on January 5, 2016 and
approved by the Company’s stockholders thereafter. The 2016 Plan became effective on June 23, 2016. The 2016 Plan provides
for the grant of incentive stock options to the Company’s employees, and for the grant of non-qualified stock options, stock
appreciation rights, restricted stock, restricted stock units, dividend equivalent rights, cash-based awards (including annual cash
incentives and long-term cash incentives), and any combination thereof to the Company’s employees, directors and consultants.
In connection with the 2016 Plan, the Company has reserved but not issued under the 2016 Plan 7,812,712 shares of common
stock, which includes shares that would otherwise return to the 2014 Equity Incentive Plan (the "2014 Plan") as a result of
forfeiture, termination, or expiration of awards previously granted under the 2014 Plan and outstanding when the 2016 Plan
became effective.
The 2016 Plan will automatically terminate 10 years following the date it became effective, unless the Company terminates it
sooner. In addition, the Company’s Board of Directors has the authority to amend, suspend or terminate the 2016 Plan provided
such action does not impair the rights under any outstanding award.
As of December 31, 2021, the total number of shares available for future grants under the 2016 Plan was 3,324,041 shares.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
109

The Company has in the past and may in the future make grants of share-based compensation as inducement awards to new
employees who are outside the 2016 Plan. The Company's board may rely on the employment inducement exception under
NYSE Rule 303A.08 in order to approve the grants.
2014 Equity Incentive Plan
The Company adopted the 2014 Plan on May 1, 2014. The 2014 Plan permitted the grant of incentive stock options, non-
statutory stock options, and restricted stock. On April 27, 2017 the Company's Board of Directors terminated the 2014 Plan as
to future awards and confirmed that underlying shares corresponding to awards under the 2014 Plan that were outstanding at the
time the 2016 Plan became effective that are forfeited, terminated or expire will become available for issuance under the 2016
Plan.
In conjunction with the 2016 and 2014 Plans, as of December 31, 2021, the Company had granted stock options and RSUs
which are described in more detail below.
Stock Options
Stock options are awarded to encourage ownership of the Company's common stock by employees and to provide increased
incentive for employees to render services and to exert maximum effort for the success of the Company. The Company's stock
options generally permit net-share settlement upon exercise. The option exercise price, vesting schedule and exercise period are
determined for each grant by the administrator of the applicable plan. The Company's stock options generally have a 10-year
contractual term and vest over a 4-year period from the grant date.
There were no options granted in 2021. The options granted in 2020 have a contractual term of 10 years and vest 100% on the
third anniversary of the effective date. The assumptions used to determine the fair value of options granted in the year ended
December 31, 2020 using the Black-Scholes-Merton model is as follows:
2020
Dividend yield
0 %
Risk-free interest rate ...........................................................................................................................
0.53 %
Expected volatility (weighted-average and range, if applicable)
52 %
Expected term
......................................................................................................................................
7 years
The expected term of the options granted is the period of time from the grant date to the date of expected exercise estimated
using historical data. The expected volatility was determined based on the Company's stock price. The risk-free interest rate
used is the current yield on US Treasury notes with a term equal to the expected term of the options at the grant date. The
expected dividend yield is based on annualized dividends on the underlying share during the expected term of the option.
A summary of stock option activity as of and for the year ended December 31, 2021 is presented below:
Stock Options
Shares
Weighted-Average
Exercise Price
Weighted-Average
Remaining
Contractual Life
(in years)
Outstanding at December 31, 2020...................................................
886,685
$
5.94
Granted
...........................................................................................
—
—
Exercised(1)........................................................................................
(25,000)
2.13
Expired..............................................................................................
—
—
Canceled/Forfeited............................................................................
(65,000)
4.37
Outstanding at December 31, 2021....................................................
796,685
6.19
3.21
Options exercisable at December 31, 2021.......................................
796,685
$
6.19
3.21
(1)
During the year ended December 31, 2021, certain options were net share-settled to cover the required withholding tax and the remaining amounts were
converted into an equivalent number of shares of the Company's common stock. The Company withheld 7,169 shares for applicable income and other
employment taxes and remitted the cash to the appropriate taxing authorities.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
110

At December 31, 2021, the following options were outstanding at their respective exercise price:
Exercise Price
Options Outstanding
$4.29 - 4.57...............................................................................................................................................
137,500
$5.15 - 5.59...............................................................................................................................................
226,687
$6.31 .........................................................................................................................................................
241,321
$8.08 - 8.32...............................................................................................................................................
191,177
Total
.......................................................................................................................................................
796,685
At December 31, 2021, there were no unrecognized compensation costs related to non-vested stock options to be recognized.
The total intrinsic value of options exercised for the year ended December 31, 2021 was $49 thousand.
Restricted Stock Units
RSUs are awarded to serve as a key retention tool for the Company to retain its executives and key employees. RSUs will
transfer value to the holder even if the Company’s stock price falls below the price on the date of grant, provided that the
recipient provides the requisite service during the period required for the award to “vest.”
The weighted-average grant-date fair value for RSUs granted under the 2016 Plan during the year ended December 31, 2021
was $4.16. These RSUs primarily vest 25% on the first anniversary of the effective date, and 25% each year thereafter, until full
vesting on the fourth anniversary of the effective date.
A summary of RSU activity as of and for the year ended December 31, 2021 is presented below:
RSUs
Shares
Weighted-Average
Grant-Date Fair
Value
Unvested at December 31, 2020 ......................................................................................
2,924,086
$
4.17
Granted
..........................................................................................................................
2,104,559
4.16
Vested(1)............................................................................................................................
(1,213,765)
4.73
Canceled/Forfeited
........................................................................................................
(122,897)
4.21
Unvested at December 31, 2021 ......................................................................................
3,691,983
3.97
Expected to vest at December 31, 2021...........................................................................
2,831,907
$
3.99
(1)
During the year ended December 31, 2021, certain RSUs were net share-settled to cover the required withholding tax and the remaining amounts were
converted into an equivalent number of shares of the Company's common stock. The Company withheld 346,087 shares for applicable income and other
employment taxes and remitted the cash to the appropriate taxing authorities.
At December 31, 2021, there was approximately $7.6 million of unrecognized compensation cost related to unvested RSUs
which is expected to be recognized over a weighted-average period of 2.4 years. During the year ended December 31, 2021, the
aggregate intrinsic value of vested and expected to vest RSUs was $8.4 million. The total intrinsic value of RSUs that vested
during the year ended December 31, 2021 was $4.4 million.
Employee Stock Purchase Plan
The Company offers an Employee Stock Purchase Plan ("ESPP") to eligible employees. There are currently 2,196,257 shares
authorized and 782,728 shares reserved for the ESPP. There were 301,220 shares purchased under the ESPP for the year ended
December 31, 2021. Within share-based compensation expense for the years ended December 31, 2021, 2020 and 2019, $605
thousand, $637 thousand, and $676 thousand, respectively, relates to the ESPP.
NOTE 11—FAIR VALUE MEASUREMENTS
The accounting guidance on fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation
techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for
identical assets or liabilities (Level 1 measurements) and the lowest priority to measurements involving significant
unobservable inputs (Level 3 measurements).
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
111

The Company groups its assets and liabilities measured at fair value in three levels of the fair value hierarchy, based on the fair
value measurement technique, as described below:
Level 1—Valuation is based upon quoted prices (unadjusted) for identical assets and liabilities in active exchange markets that
the Company has the ability to access at the measurement date.
Level 2—Valuation is based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar
instruments in markets that are not active, and model-based valuation techniques with significant assumptions and inputs that
are observable in the market or can be derived principally from or corroborated by observable market data.
Level 3—Valuation is derived from model-based techniques that use inputs and significant assumptions that are supported by
little or no observable market data. These unobservable assumptions reflect estimates of assumptions that market participants
would use in pricing the asset or liability. Valuation techniques include the use of pricing models, discounted cash flow models
and similar techniques.
The Company monitors the market conditions and evaluates the fair value hierarchy levels at least quarterly. For any transfers
in and out of the levels of the fair value hierarchy, the Company discloses the fair value measurement at the beginning of the
reporting period during which the transfer occurred. For the years ended December 31, 2021 and 2020, there were no
significant transfers between levels.
The level of fair value hierarchy within which a fair value measurement in its entirety falls is based on the lowest-level input
that is most significant to the fair value measurement in its entirety. In the determination of the classification of assets and
liabilities in Level 2 or Level 3 of the fair value hierarchy, the Company considers all available information, including
observable market data, indications of market conditions, and its understanding of the valuation techniques and significant
inputs used. Based upon the specific facts and circumstances, judgments are made regarding the significance of the Level 3
inputs to the fair value measurements of the respective assets and liabilities in their entirety. If the valuation techniques that are
most significant to the fair value measurements are principally derived from assumptions and inputs that are corroborated by
little or no observable market data, the asset or liability is classified as Level 3.
Financial Assets and Liabilities Not Measured at Fair Value
The following table contains the financial assets and liabilities as of December 31, 2021 and 2020 that are not measured at fair
value in the Consolidated Balance Sheets:
Year Ended
December 31,
2021
Fair Value Measurements Using
(Dollars in thousands)
Level 1
Level 2
Level 3
Financial assets:
Cash and cash equivalents..................................
$
84,978
$
84,978
$
—
$
—
Restricted cash ...................................................
5,874
5,874
—
—
Loans receivable, net of allowance for loan
losses..................................................................
511,157
—
—
637,193
Receivable from payment processors.................
15,870
—
—
15,870
Total........................................................................
$
617,879
$
90,852
$
—
$
653,063
Financial liabilities:
Accounts payable and accrued liabilities...........
$
82,513
$
—
$
—
$
82,513
Notes payable, net..............................................
505,277
—
—
505,277
Total........................................................................
$
587,790
$
—
$
—
$
587,790
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
112

Year Ended
December 31,
2020
Fair Value Measurements Using
(Dollars in thousands)
Level 1
Level 2
Level 3
Financial assets:
Cash and cash equivalents..................................
$
197,983
$
197,983
$
—
$
—
Restricted cash ...................................................
3,135
3,135
—
—
Loans receivable, net of allowance for loan
losses..................................................................
374,832
—
—
374,832
Receivable from CSO lenders............................
1,255
—
—
1,255
Receivable from payment processors.................
6,147
—
—
6,147
Total........................................................................
$
583,352
$
201,118
$
—
$
382,234
Financial liabilities:
Accounts payable and accrued liabilities...........
$
52,252
—
—
52,252
Notes payable, net..............................................
438,403
—
—
438,403
Total........................................................................
$
490,655
$
—
$
—
$
490,655
The Company has evaluated Receivable from CSO lenders, Receivable from payment processors and Accounts payable and
accrued liabilities, and believes the carrying value approximates the fair value due to the short-term nature of these balances.
The Company has also evaluated the interest rates for Notes payable, net and believes they represent market rates based on the
Company’s size, industry, operations and recent amendments. As a result, the carrying value for Notes payable, net
approximates the fair value. Loans receivable are carried net of the allowance for loan losses, which is primarily calculated
utilizing historical loss rates by product, stratified by delinquency ranges. Due to the short-term nature of the Company's loans
receivable, net, the Company deemed the carrying value approximated the fair value. With the availability of more data, the
Company enhanced its valuation methodology as of December 31, 2021. The Company used discounted cash flow analyses that
factor estimated losses and prepayments over the estimated duration of the loans receivable. Using historical data and
consideration of recent trends and forecasts, the Company determines loss and prepayment assumptions. Future cash flows are
discounted using a rate of return that the Company believes a market participant would require.
The Company classifies its fair value measurement techniques for the fair value disclosures associated with Loans receivable,
net of allowance for loan losses, Receivable from CSO lenders, Receivable from payment processors, Accounts payable and
accrued liabilities and Notes payable, net as Level 3 in accordance with ASC 820-10, Fair Value Measurements and
Disclosures (“ASC 820-10”).
NOTE 12—DERIVATIVES
The Company and ESPV have periodically used hedging programs to manage interest rate risk associated with future interest
payments. The Company and ESPV entered into two interest rate cap instruments on January 11, 2018, which matured on
February 1, 2019. The Company had no outstanding derivative instruments as of December 31, 2021 and 2020.
Cash Flow Hedges
The Company and ESPV utilized interest rate caps to offset interest rate fluctuations in the Company's and ESPV's future
interest payments on certain of their Notes payable. The financial instruments were designated and accounted for as cash flow
hedges, and the Company and ESPV measured the effectiveness of the hedges at least quarterly. Effective gains or losses
related to these cash flow hedges were reported in Accumulated other comprehensive income and reclassified into earnings,
through interest expense, in the period or periods in which the hedged transactions affected earnings.
The following table summarizes the activity that was recorded in Accumulated other comprehensive income in addition to
reclassifications from Accumulated other comprehensive income into earnings related to each of the Company's and ESPV's
interest rate caps during the year ended December 31, 2019.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
113

Year Ended December 31, 2019
(Dollars in thousands)
US Term Note
ESPV Facility
Beginning unrealized gains in Accumulated other comprehensive income
$
159
$
144
Gross gains recognized in Accumulated other comprehensive income
—
—
Gains reclassified to income through Interest expense
(159)
(144)
Ending unrealized gains in Accumulated other comprehensive income
$
—
$
—
There were no interest rate caps during the years ended December 31, 2021 and 2020.
NOTE 13—INCOME TAXES
Income tax expense (benefit) for the years ended December 31, 2021, 2020 and 2019 consists of the following:
(Dollars in thousands)
2021
2020
2019
Current income tax expense (benefit):
State.............................................................................................
$
488
$
(350) $
576
Total current income tax expense (benefit)...........................................
488
(350)
576
Deferred income tax expense (benefit):
Federal.........................................................................................
(8,769)
10,985
9,643
State.............................................................................................
498
275
1,940
Total deferred income tax expense (benefit).........................................
(8,271)
11,260
11,583
Total income tax expense (benefit).......................................................
$
(7,783) $
10,910
$
12,159
No material penalties or interest related to taxes, other than as described below, were recognized for the years ended
December 31, 2021, 2020 and 2019.
The Company's consolidated effective tax rates for continuing operations were 19%, 23% and 32% for the years ended
December 31, 2021, 2020 and 2019, respectively. The Company's US cash effective tax rate for 2021 was approximately 0.3%.
On March 11, 2021, the American Rescue Plan Act ("ARP Act") was signed into law. The Company reviewed the tax relief
provisions of the ARP Act, including the Company's eligibility for such provisions, and determined that the impact is likely to
be insignificant with regard to the Company's effective tax rate.
The differences between the provision for income tax and the amount that would result if the federal statutory rate were applied
to the pre-tax financial income for the years ended December 31, 2021, 2020 and 2019 were as follows:
(Dollars in thousands)
2021
2020
2019
Federal statutory rate of 21% ................................................................
$
(8,690) $
9,894
$
8,054
State income tax provision....................................................................
(671)
(377)
1,611
Permanent differences...........................................................................
1,186
2,242
2,462
Unrecognized tax benefit ......................................................................
1,264
—
—
Research and development credit..........................................................
(441)
(1,757)
(860)
Other......................................................................................................
(431)
908
892
Total ............................................................................................
$
(7,783) $
10,910
$
12,159
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
114

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax liabilities at
December 31, 2021 and 2020 are presented below:
(Dollars in thousands)
2021
2020
Deferred Tax Assets:
Allowance for losses on loans receivable............................................
$
4,474
$
4,600
Net operating loss carryforward..........................................................
20,536
15,954
Research and development credit........................................................
4,978
5,765
Deferred equity compensation costs....................................................
1,187
1,244
Accrued expenses................................................................................
12,802
8,279
Deferred equity issuance costs ............................................................
26
26
Other....................................................................................................
1,107
1,165
Total deferred tax assets......................................................................
45,110
37,033
Deferred Tax Liabilities:
Property and equipment, principally due to differences in
depreciation......................................................................................
(1,137)
(2,037)
Amortization of intangible assets........................................................
(8,250)
(7,486)
Prepaid expenses .................................................................................
(1,494)
(1,552)
Net deferred tax assets before valuation allowance ............................
34,229
25,958
Valuation allowance......................................................................................
—
—
Deferred tax assets, net........................................................................
$
34,229
$
25,958
For purposes of evaluating the need for a deferred tax valuation allowance, significant weight is given to evidence that can be
objectively verified. The following provides an overview of the assessment that was performed.
At December 31, 2021 and 2020, the Company did not establish a valuation allowance for its deferred tax assets ("DTA”) based
on management’s expectation of generating sufficient taxable income in a look forward period over the next one to four years.
At December 31, 2021, our net operating loss carryforward ("NOL") was approximately $84.1 million. Any research and
development credits recognized as a deferred tax asset expire beginning in 2036. The ultimate realization of the resulting
deferred tax asset is dependent upon generating sufficient taxable income prior to the expiration of this carryforward. The
Company considered the following factors when making its assessment regarding the ultimate realizability of the deferred tax
assets.
Significant factors include the following:
•
The Company is in a three-year cumulative pre-tax income position in 2021 (exclusive of certain non-recurring items).
Additionally, the Company has a history of utilizing its past NOL carryforwards.
•
The Company is projecting future income sufficient to fully utilize the indefinite NOL carryforward. Also due to the short-
term nature of the loan portfolio and the other items that comprise the deferred tax assets, net, the Company estimates that
the majority of these deferred tax items will reverse within one to three years.
The Company has given due consideration to all the factors and has concluded that the deferred tax asset is expected to be
realized based on management’s expectation of generating sufficient taxable income and the reversal of tax timing differences
in a look-forward period over the next one to four years. Although realization is not assured, management believes it is more
likely than not that all of the recorded deferred tax assets will be realized. The amount of the deferred tax assets considered
realizable, however, could be adjusted in the future if estimates of future taxable income change. As a result, at December 31,
2021 and 2020, the Company did not establish a valuation allowance for the DTA.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
115

The Company classifies unrecognized tax benefits as a liability or a reduction to deferred tax assets to the extent that the
unrecognized tax benefit relates to deferred tax assets such as operating loss or tax credit carryforwards or to the extent that
operating loss or tax credit carryforwards would be able to offset the additional tax liability generated by unrecognized tax
benefits. The Company applies the accounting guidance in ASC 740 related to accounting for uncertainty in income taxes based
on a determination of whether, and how much of, a tax benefit taken by it in its tax filings or positions is "more likely-than-not"
to be realized following resolution of any potential contingencies related to the tax benefit. Recent changes in the tax
regulations in the state of Texas impacted the Company's previously recognized research and development state tax credits and
the state tax credit carryforwards. Based on this, the Company recognized a $1.3 million uncertain tax liability of which
$1.0 million is within Deferred tax assets, net on the Consolidated Balance Sheets and $0.3 million is within Other taxes
payable on the Consolidated Balance Sheets.
A reconciliation of the change in gross unrecognized tax benefits, excluding interest, penalties and the federal benefit for state
unrecognized tax benefits for the year ended December 31, 2021, is as follows:
(Dollars in thousands)
2021
Balance beginning of year...............................................................................................................................
$
—
Tax position related to prior year:
Additions......................................................................................................................................................
1,532
Balance end of year.........................................................................................................................................
$
1,532
As of December 31, 2021, the gross liability for an uncertain tax position was $1.5 million, exclusive of interest and penalties.
Of this amount, $1.2 million would affect the Company’s effective tax rate if realized. The Company recognizes interest income
from favorable settlements and interest expense and penalties accrued on uncertain tax positions within income tax expense
(benefit) in the Consolidated Statements of Operations. As of December 31, 2021, the Company had accrued $0.1 million for
interest and penalties. The liability for the uncertain tax position results from a recent change in tax regulations in the state of
Texas that impacted the Company’s previously recognized research and development state tax credits. The Company has no
expectation that this liability on the books at December 31, 2021 will be settled in the next 12 months. The Company’s
2016-2020 tax years remain open to income tax audits in Texas at December 31, 2021. There were no uncertain tax positions
identified and recognized at December 31, 2020 or December 31, 2019.
NOTE 14—COMMITMENTS, CONTINGENCIES AND GUARANTEES
Contingencies
Currently and from time to time, the Company may become a defendant in various legal and regulatory actions that arise in the
ordinary course of business. The Company generally cannot predict the eventual outcome, the timing of the resolution or the
potential losses, fines or penalties of such legal and regulatory actions. Actual outcomes or losses may differ materially from the
Company's current assessments and estimates, which could have a material adverse effect on the Company's business,
prospects, results of operations, financial condition or cash flows.
In accordance with applicable accounting guidance, the Company establishes an accrued liability for litigation, regulatory
matters and other legal proceedings when those matters present material loss contingencies that are both probable and
reasonably estimable. Even when an accrual is recorded, the Company may be exposed to loss in excess of any amounts
accrued.
Except as described below, the Company believes that any sum it may be required to pay in connection with proceedings or
claims in excess of the amounts recorded would likely not have a material adverse effect upon the Company's results of
operations, financial conditions or cash flows on a consolidated annual basis but could have a material adverse impact in a
particular quarterly reporting period.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
116

Other Matters:
In December 2019, the Think Finance, Inc. ("TFI") bankruptcy plan was confirmed, and any potential future claims from the
TFI Creditors' Committee were assigned to the Think Finance Litigation Trust (“TFLT”). On August 14, 2020, the TFLT filed
an adversary proceeding against Elevate Credit, Inc. in the United States Bankruptcy Court for the Northern District of Texas,
alleging certain avoidance claims related to Elevate's spin-off from TFI on May 1, 2014 under the Bankruptcy Code and the
Texas Uniform Fraudulent Transfer Act ("TUFTA"). If it were determined that the spin-off constituted a fraudulent conveyance
or that there were other avoidance actions associated with the spin-off, then the spin-off could be deemed void and there could
be a number of different remedies imposed against Elevate, including without limitation, the requirement that Elevate has to
pay money damages. While the TFLT values this claim at $246 million, the Company believes that it has valid defenses to the
claim and intends to vigorously defend itself against this claim. Additionally, a class action lawsuit against Elevate was filed on
August 14, 2020 in the Eastern District of Virginia alleging violations of usurious interest and aiding and abetting various
racketeering activities related to the operations of TFI prior to and immediately after the 2014 spin-off. On October 26, 2020,
Elevate filed a motion to dismiss which was denied. On February 4, 2022, the parties to this litigation reached a settlement
agreement in which Elevate admitted no liability, agreed to a settlement payment of $33.0 million to resolve this litigation and
committed to purchase 924,495 shares of Elevate stock owned by the TFLT at a set price upon the execution of the settlement
agreement. The Company accrued a contingent loss in the amount of $17.1 million for the settlement payment related to the
TFLT and class action disputes at December 31, 2021, in addition to the $17 million previously accrued at December 31, 2020.
This total accrual of $34.1 million, inclusive of related additional legal fees, is recognized as Non-operating loss in the
Consolidated Statements of Operations and as Accounts payable and accrued liabilities on the Consolidated Balance Sheets.
The settlement has been agreed to by all parties and is subject to approval from the United States Bankruptcy Court for the
Northern District of Texas and United States District Court for the Eastern District of Virginia.
On June 5, 2020, the District of Columbia (the "District") sued Elevate in the Superior Court of the District of Columbia
alleging that Elevate may have violated the District's Consumer Protection Procedures Act and the District of Columbia's
Municipal Regulations in connection with loans issued by banks in the District of Columbia. This action was removed to
federal court, and on August 3, 2020, the District filed a motion to remand to the Superior Court. On July 15, 2021, the District
Court Judge remanded the case to Superior Court. On January 20, 2022, the Company entered into a Consent Judgment and
Order (the "Consent Order") with the District resolving all matters in this action. The Company denies that it has violated any
law or engaged in any deceptive or unfair practices as alleged and entered into the Consent Order to avoid the potential expense
of further litigation. As part of the Consent Order, Elevate has agreed to not engage in certain business activities in the District
of Columbia, provide refunds to certain affected District of Columbia consumers, which is estimated to be between $3.3 million
and $3.4 million, and pay $450 thousand to the District of Columbia. The Company accrued a contingent loss in the amount of
$4.0 million at December 31, 2021, which is recognized as Non-operating loss in the Consolidated Statements of Operations
and as Accounts payable and accrued liabilities on the Consolidated Balance Sheets
In addition, on January 27, 2020, Sopheary Sanh filed a class action complaint in the Western District Court in the state of
Washington against Rise Credit Service of Texas, LLC d/b/a/ Rise, Opportunity Financial, LLC and Applied Data Finance,
LLC d/b/a Personify Financial. The Plaintiff in the case claims that Rise and Personify Financial have violated Washington’s
Consumer Protection Act by engaging in unfair or deceptive practices, and seeks class certification, injunctive relief to prevent
solicitation of consumers to apply for loans, monetary damages and other appropriate relief, including an award of costs, pre-
and post-judgment interest, and attorneys' fees. The lawsuit was removed to federal court. On January 12, 2021, the court
granted Rise's motion to dismiss, as well as the other non-affiliated service providers. The Judge did, however, allow Plaintiff
the opportunity to amend its complaint. On June 22, 2021, the Plaintiff filed its Amended Complaint alleging that Elevate or its
subsidiaries were not service providers to the originating bank, but rather the true lender. On July 20, 2021, Elevate filed its
Motion to Dismiss the Amended Complaint. On September 20, 2021, Plaintiff filed its Response and Opposition to Defendant's
Motion to Dismiss. On October 1, 2021, the Company filed a Reply in Support of its Motion to Dismiss the Amended
Complaint, and is awaiting a ruling on the motion to dismiss. Elevate disagrees that it has violated the Washington Consumer
Protection Act and it intends to vigorously defend its position. In the opinion of management, a material loss is remote at this
stage as the Company's favorable ruling on its initial motion to dismiss had a similar fact pattern to the amended complaint.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
117

On March 3, 2020, Heather Crawford filed a lawsuit in the Superior Court of the state of California, county of Los Angeles,
against Elevate Credit, Inc., Elevate Credit Service, LLC and Rise Credit of California, LLC alleging unconscionable interest
rates on Rise loans and seeking damages and public injunctive relief. Elevate filed a motion to compel arbitration, and Ms.
Crawford dismissed the lawsuit without prejudice to refile in arbitration. Ms. Crawford has not yet filed any arbitration demand.
In addition, on April 6, 2020, Dahn Le made a demand for arbitration against Elevate Credit, Inc., Elevate Credit Service, LLC
and Rise Credit of California, LLC similarly alleging unconscionable interest rates on Rise loans and seeking damages and
public injunctive relief. On September 1, 2021, the Arbitrator ruled that Elevate was deemed to be the prevailing party as to all
matters in the Danh Le arbitration and all of Claimant's claims were denied. On December 1, 2021, Mr. Le filed a Petition to
Vacate the Arbitration Award in the Superior Court of the state of California. The Company filed its motion in Opposition to
Petitioner's Motion to Vacate on January 25, 2022, and a hearing was held on February 22, 2022. On February 23, 2022, the
Superior Court ruled in Elevate's favor by denying the Petition to Vacate the arbitration judgment. Based on this determination,
the Company does not expect to incur any reasonably possible losses at this time.
Commitments
The Elastic product, which offers lines of credit to consumers, had approximately $277.1 million and $275.9 million in
available and unfunded credit lines at December 31, 2021 and 2020, respectively. The Today Card product had approximately
$20.0 million and $5.4 million in available and unfunded credit lines at December 31, 2021 and 2020, respectively. From May
2017 through September 2020, the Rise product offered lines of credit to consumers in certain states and had no remaining
available and unfunded credit lines at December 31, 2020. While these amounts represented the total available unused credit
lines, the Company has not experienced and does not anticipate that all line of credit customers and credit card customers will
access their entire available credit lines at any given point in time. The Company has not recorded a loan loss reserve for
unfunded credit lines as the Company has the ability to cancel commitments within a relatively short timeframe.
Effective June 2017, the Company entered into a seven-year lease agreement for office space in San Diego, California. Upon
the commencement of the lease, the Company was required to provide the lessor with an irrevocable and unconditional $500
thousand letter of credit. Provided the Company is not in default of any terms of the lease agreement, the outstanding required
balance of the letter of credit will be reduced by $100 thousand per year beginning on the second anniversary of the lease
commencement and ending on the fifth anniversary of the lease agreement. The minimum balance of the letter of credit will be
at least $100 thousand throughout the duration of the lease. At December 31, 2021 and 2020, the Company had $200 thousand
and $300 thousand, respectively, of cash balances securing the letter of credit which is included in Restricted cash within the
Consolidated Balance Sheets.
Guarantees
CSO Program:
In connection with its CSO programs, the Company guarantees consumer loan payment obligations to CSO lenders and is
required to purchase any defaulted loans it has guaranteed. The guarantee represents an obligation to purchase specific loans
that go into default. As of December 31, 2021, the guarantee no longer exists as there are no remaining CSO program
obligations.
UK Debt Guarantee:
Under the terms of the VPC Facility, Elevate Credit, Inc. (the "Parent") had provided a guarantee to VPC for the repayment of
the UK Term Note. See Note 7—Notes Payable, Net for more information regarding the guarantee of the UK Term Note. ECIL
completed payment of the UK Term Note in the third quarter of 2020 and any guarantee obligation associated with the UK
Term Note was released with the repayment.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
118

Indemnifications and contingent loss accrual
In the ordinary course of business, the Company may indemnify customers, vendors, lessors, investors, and other parties for
certain matters subject to various terms and scopes. For example, the Company may indemnify certain parties for losses due to
the Company's breach of certain agreements or due to certain services it provides. As the Company has previously disclosed,
the Company has also entered into separate indemnification agreements with the Company’s directors and executive officers, in
addition to the indemnification provided for in the Company’s amended and restated bylaws. These agreements, among other
things, provide that the Company will indemnify its directors and executive officers for certain expenses, including attorneys’
fees, judgments, penalties, fines and settlement amounts incurred by a director or executive officer in any action or proceeding
arising out of their services as one of the Company’s or, where applicable, TFI’s directors or executive officers, or any of the
Company’s subsidiaries or any other company or enterprise to which the person provides services at the Company’s request.
The indemnification agreements also set forth certain procedures that will apply in the event of a claim for indemnification
thereunder.
As of December 31, 2020, the Company had accrued approximately $4.4 million for a contingent loss related to a legal matter
for a former executive of the company. This contingent loss was based on a probable settlement composed of both cash and
certain amounts that were subject to valuation adjustments until the final settlement and was settled as of March 31, 2021. In
April 2021, the Company received a net recovery of $510 thousand. As of December 31, 2021, the Company had accrued
$1.7 million pursuant to a director indemnification agreement related to a legal matter. Both of these accruals were recognized
within Non-operating loss in the Consolidated Statements of Operations and as Accounts payable and accrued liabilities on the
Consolidated Balance Sheets. The table below presents a roll forward of the net amounts accrued and paid for the years ended
December 31, 2021 and 2020.
Years Ended December 31,
(Dollars in thousands)
2021
2020
Beginning balance ................................................................................................
$
4,424
$
—
Accruals ..........................................................................................................
1,190
7,065
Payments.........................................................................................................
$
(3,914) $
(2,641)
Net contingent loss accrual related to legal matters..............................................
$
1,700
$
4,424
NOTE 15—DISCONTINUED OPERATIONS
As a result of the recent global economic impact and uncertainty due to the COVID-19 pandemic, the Company concluded a
triggering event had occurred as of March 31, 2020, and accordingly, performed interim impairment testing on the goodwill
balances of its reporting units. The Company performed a detailed qualitative and quantitative assessment of each reporting unit
and concluded that the goodwill associated with the previously consolidated UK reporting unit was impaired as the fair value of
the UK reporting unit was less than its carrying amount. The impairment loss of $9.3 million was included in Loss from
discontinued operations due to the deconsolidation of ECIL.
On June 29, 2020, ECIL entered into administration in accordance with the provisions of the UK Insolvency Act 1986 and
pursuant to a resolution of the board of directors of ECIL. The management, business, affairs and property of ECIL have been
placed into the direct control of the appointed administrators, KPMG LLP. Accordingly, the Company deconsolidated ECIL as
of June 29, 2020 and presents ECIL's results as Discontinued operations for all periods presented.
In connection with the disposition of ECIL, the Company recognized a loss on its investment. This loss resulted in an estimated
US federal and state income tax benefit of $28.4 million at December 31, 2020, which will be available to offset future US
income tax obligations.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
119

The table below presents the financial results of ECIL, which are considered Discontinued operations and are excluded from the
Company's results of continuing operations:
Years Ended December 31,
(Dollars in thousands)
2021
2020(1)
2019
Revenues .........................................................................................................
$
—
$
24,012
$
108,089
Cost of sales:
Provision for loan losses..............................................................................
—
4,785
38,579
Direct marketing costs
..............................................................................
—
1,372
12,735
Other cost of sales .....................................................................................
—
10,790
18,763
Total cost of sales ..............................................................................................
—
16,947
70,077
Gross profit
.....................................................................................................
—
7,065
38,012
Operating expenses:
Compensation and benefits ..................................................................
—
4,785
13,653
Professional services ............................................................................
—
2,879
4,881
Selling and marketing
..........................................................................
—
605
2,608
Occupancy and equipment......................................................................
—
2,141
4,723
Depreciation and amortization .............................................................
—
1,427
1,501
Other
....................................................................................................
—
288
792
Total operating expenses
................................................................................
—
12,125
28,158
Operating (loss) income.....................................................................................
—
(5,060)
9,854
Other expense:
Net interest expense.................................................................................
—
(896)
(4,113)
Foreign currency transaction loss............................................................
—
(854)
334
Impairment loss .......................................................................................
—
(9,251)
—
Total other expense.............................................................................................
—
(11,001)
(3,779)
Gain (loss) from operations of discontinued operations.....................................
—
(16,061)
6,075
Loss on disposal of discontinued operations..........................................
—
(27,983)
—
Gain (loss) from discontinued operations before taxes .....................................
—
(44,044)
6,075
Income tax benefit (expense)..................................................................
—
28,434
(88)
Net income (loss) from discontinued operations...............................................
$
—
$
(15,610) $
5,987
(1) Includes ECIL financial results for the period through June 28, 2020.
At December 31, 2021 and 2020, the Company had no assets or liabilities related to the discontinued operations of ECIL.
NOTE 16—RELATED PARTIES
Expenses related to the Company's board of directors, including board fees, travel reimbursements, share-based compensation
and a consulting arrangement with a related party are included in Professional services within the Consolidated Statements of
Operations. These expenses for the years ended December 31, 2021, 2020 and 2019 were as follows:
Years Ended December 31,
(Dollars in thousands)
2021
2020
2019
Fees and travel expenses .......................................................................
$
519
$
475
$
532
Stock compensation(1) ...........................................................................
555
1,693
2,361
Consulting .............................................................................................
—
150
300
Total board related expenses
....................................................
$
1,074
$
2,318
$
3,193
(1)
Includes Elevate's former CEO from August 1, 2019 through July 17, 2020.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
120

At December 31, 2021 and 2020, the Company owed approximately $143 thousand and $110 thousand, respectively, to board
members related to the above expenses, which is included in Accounts payable and accrued liabilities within the Consolidated
Balance Sheets.
In the second quarter of 2021, the Company reached an agreement with a member of the board of directors for advances of
legal fees under the indemnification provisions of their director agreement. Based on this agreement, at December 31, 2021, the
Company had a remaining accrual of $135 thousand, which is included in Professional services in the Consolidated Statements
of Operations and in Accounts payable and accrued liabilities within the Consolidated Balance Sheets. The table below presents
a roll forward of the amounts accrued and paid for the year ended December 31, 2021.
Year Ended December 31, 2021
(Dollars in thousands)
Beginning balance.......................................................................................................................
$
—
Accruals .................................................................................................................................
1,722
Payments................................................................................................................................
(1,587)
Net accrual related to advances of legal fees ...............................................................................
$
135
In addition to the advances of legal fees, as of December 31, 2021, the Company had accrued $1.7 million pursuant to the
director indemnification agreement related to a legal matter. This accrual is recognized within Non-operating loss in the
Consolidated Statements of Operations and as Accounts payable and accrued liabilities on the Consolidated Balance Sheets.
During the year ended December 31, 2020, the Company made payments to a former executive and member of the board for
reimbursement of legal expenses and per the terms of an indemnification agreement. These payments totaled approximately
$2.6 million.
A separate member of the board entered into a direct investment in the Rise portion of the VPC Facility for $800 thousand
during the year ended December 31, 2017. The interest payments on this investment were $79 thousand, $81 thousand and $85
thousand for the years ended December 31, 2021, 2020 and 2019, respectively.
During the year ended December 31, 2021, the Company made a $500 thousand advance applied toward its investment in the
newly created Swell entity, which is recognized in Prepaid expenses and other assets on the Consolidated Balance Sheets. On
February 15, 2022, Swell announced that two of the Company's executives, Christopher Lutes and Jason Harvison, will serve
on Swell's board of directors, as well as one of the Company's board members, Jesse K. "Jay" Bray. See Note 19 - Subsequent
Events for more information regarding the Company's investment in Swell.
NOTE 17—401(k) PLAN
The Company adopted a 401(k) Plan (the “Plan”) on June 1, 2014. All employees are eligible to participate in the Plan upon
reaching the age of 21 years and completing one month of service with the Company. The Plan is a “safe harbor 401k plan” and
the Company matches 100% of each participant’s first 5% of compensation that is contributed to the Plan each year.
Participants may contribute up to 70% of their eligible earnings to the applicable Plan, subject to regulatory and other plan
restrictions. Company and employee contributions are fully vested at the time of contribution. The Company’s consolidated
matching contributions in the years ended December 31, 2021, 2020 and 2019 totaled approximately $2.8 million, $3.0 million
and $2.8 million, respectively.
NOTE 18—QUARTERLY FINANCIAL DATA (UNAUDITED)
The Company’s operations are subject to seasonal fluctuations. Loan demand has historically been highest in the third and
fourth quarters of each year, corresponding to the holiday season, and lowest in the first quarter of each year, corresponding to
the Company's customers’ receipt of income tax refunds. During 2020, the Company experienced a decrease in loan demand
during the second through fourth quarters due to the COVID-19 pandemic that began in March 2020. The Company
experienced a return to growth during 2021 with an increase in loan demand. Typically, the Company’s loan loss provision, a
significant portion of cost of sales, in addition to direct marketing and other cost of sales, is lowest as a percentage of revenue in
the first half of each year.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
121

The following is a summary of the quarterly results of operations for the years ended December 31, 2021 and 2020 (in
thousands, except share and per share data):
(Dollars in thousands, except share and per share
amounts)
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
2021
Total revenue
$
89,733
$
84,540
$
112,835
$
129,529
Total cost of sales
27,400
40,694
75,075
98,158
Gross profit
$
62,333
$
43,846
$
37,760
$
31,371
Net income (loss)(1)
$
12,716
$
(3,045) $
(11,005) $
(32,264)
Basic earnings (loss) per share
$
0.35
$
(0.09) $
(0.33) $
(0.99)
Diluted earnings (loss) per share
$
0.34
$
(0.09) $
(0.33) $
(0.99)
Basic weighted-average shares outstanding
36,582,502
35,132,980
33,786,968
32,489,338
Diluted weighted-average shares outstanding
37,579,050
35,132,980
33,786,968
32,489,338
2020
Total revenue
$
162,467
$
117,991
$
94,164
$
90,724
Total cost of sales
92,214
43,428
17,421
32,253
Gross profit
$
70,253
$
74,563
$
76,743
$
58,471
Net income (loss) from continuing operations
$
7,922
$
16,093
$
16,616
$
(4,429)
Net income (loss) from discontinued operations
(12,833)
(7,540)
4,465
298
Net income (loss)
$
(4,911) $
8,553
$
21,081
$
(4,131)
Basic earnings per share - continuing operations
$
0.18
$
0.38
$
0.41
$
(0.11)
Basic earnings per share - discontinued operations
(0.29)
(0.18)
0.11
0.01
Basic earnings (loss) per share
$
(0.11) $
0.20
$
0.52
$
(0.10)
Diluted earnings per share - continuing operations
$
0.18
$
0.38
$
0.41
$
(0.11)
Diluted earnings per share - discontinued operations
(0.29)
(0.18)
0.11
0.01
Diluted earnings (loss) per share
$
(0.11) $
0.20
$
0.52
$
(0.10)
Basic weighted-average shares outstanding
43,161,716
42,182,412
40,230,256
38,851,781
Diluted weighted-average shares outstanding
43,631,737
42,511,808
40,762,330
38,851,781
(1) There were no discontinued operations in 2021.
NOTE 19—SUBSEQUENT EVENTS
The Company evaluated subsequent events and determined there have been no material subsequent events that required
recognition or additional disclosure in these financial statements, except as follows:
On January 20, 2022, the Company entered into a Consent Judgement and Order (the "Consent Order") with the Attorney
General of the District of Columbia (the "District") resolving all matters in dispute related to the previously filed action against
the Company by the District. The Company denies that it has violated any law or engaged in any deceptive or unfair practices
as alleged and entered into the Consent Order to avoid the potential expense of further litigation. As part of the Consent Order,
Elevate has agreed to not engage in certain business activities in the District of Columbia, provide refunds to certain affected
District of Columbia consumers, which is estimated to be between $3.3 million and $3.4 million, and pay $450 thousand to the
District of Columbia. See Note 14 - Commitments, Contingencies and Guarantees.
On January 27, 2022, the Company announced its new collaboration with Central Pacific Bank ("CPB") as CPB seeks to
expand its presence beyond Hawaii and into the mainland US through Swell, a newly launched fintech company. The Elevate
Blueprint™platform will embed into Swell's broader fintech platform to enable CPB to offer personal lines of credit through
Swell at APRs below 24%. In addition, the Company made equity investments in Swell of $1.0 million and $3.0 million in
January and February 2022, respectively.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
122

On January 28, 2022, the Company entered into a credit agreement with Pine Hill Finance, LLC for a $20.0 million Term Note
which matures on March 1, 2024, at a daily Secured Overnight Financing Rate ("SOFR") rate plus 13.25% per annum. The first
draw of $10.0 million on this agreement was made on January 31, 2022 and the second draw of $10.0 million was made on
February 8, 2022.
On February 4, 2022, the Company reached agreements to settle its legacy litigation related to its 2014 spin-off from Think
Finance and Think Finance's alleged insolvency at the time of the spin-off. As a result of the settlement, the Company will pay
a total of $33 million, which was accrued as a contingent loss at December 31, 2021, and purchase 924,495 shares of the
Company's stock currently held by the Think Finance Litigation Trustee. The Company expressly denies any wrongdoing or
liability of any kind. The settlement has been agreed to by all parties and is subject to approval from the United States
Bankruptcy Court for the Northern District of Texas and United States District Court for the Eastern District of Virginia. The
repurchase of the Company's shares was not contingent on court approval and on February 11, 2022, the Company completed
the share repurchase for a total of $3.2 million.
Elevate Credit, Inc. and Subsidiaries
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
123

Item 9. Changes in and Disagreements with Accountants
None.
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Under the supervision and with the participation of our Chief Executive Officer and interim Chief Financial Officer, our
management has evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of December 31, 2021 (the “Evaluation Date”).
Based upon that evaluation, the Chief Executive Officer and interim Chief Financial Officer concluded that, as of the
Evaluation Date, our disclosure controls and procedures are effective and provide reasonable assurance (i) that information
required to be disclosed in reports that we file or submit under the Exchange Act is recorded, processed, summarized and
reported within the time periods specified in the Securities and Exchange Commission rules and forms; and (ii) that information
required to be disclosed in the reports that we file or submit under the Exchange Act is accumulated and communicated to
management, including our Chief Executive Officer and interim Chief Financial Officer, to allow timely decisions regarding
required disclosures.
Limitations on the Effectiveness of Controls
Our management, including our Chief Executive Officer and interim Chief Financial Officer, does not expect that our
disclosure controls and procedures or internal control over financial reporting will prevent or detect all possible misstatements
due to error and fraud. Our disclosure controls and procedures and internal control over financial reporting are, however,
designed to provide reasonable assurance of achieving their objectives.
Report of Management on Internal Control over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in
Rule 13a-15(f) of the Exchange Act. Management has assessed the effectiveness of our internal control over financial reporting
as of December 31, 2021 based on the criteria established in Internal Control - Integrated Framework (2013) issued by the
Committee of Sponsoring Organizations of the Treadway Commission. As a result of this assessment, management concluded
that, as of December 31, 2021, our internal control over financial reporting was effective in providing reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles.
This Annual Report on Form 10-K does not include an attestation report from our independent registered public accounting
firm. Because we are an "emerging growth company" under the JOBS Act, our independent registered public accounting firm is
not required to attest to the effectiveness of our internal control over financial reporting.
Changes in Internal Control over Financial Reporting
There has been no change in our internal control over financial reporting that occurred during our most recent fiscal quarter that
has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Item 9B. Other Information
None.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Not applicable.
124

PART III
Item 10. Directors, Executive Officers and Corporate Governance
We plan to file our Proxy Statement for the 2022 Annual Meeting of Stockholders (the "Proxy Statement") within 120 days
after December 31, 2021. Information required by this Item 10 is included in our Proxy Statement under the caption "Corporate
Governance" and is incorporated herein by reference.
We have adopted a Code of Business Conduct and Ethics Policy that applies to all of our directors, officers (including all of our
executive officers) and employees. This Code of Business Conduct and Ethics Policy is publicly available on our website at at
http://investors.elevate.com under “Corporate Governance—Governance Documents—Code of Business Conduct and Ethics
Policy.” We intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K regarding amendment to, or waiver from,
a provision of our Code of Business Conduct and Ethics Policy by posting such information on our investor relations website
under the heading “Corporate Governance—Governance Documents” at http://investors.elevate.com.
Item 11. Executive Compensation
The information required by this item will be included under the headings “Executive Compensation” and “Corporate
Governance” in the Proxy Statement and is incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by this item will be included under the captions “Security Ownership of Certain Beneficial Owners
and Management and Related Stockholder Matters” and “Executive Compensation” in the Proxy Statement and is incorporated
herein by reference.
Item 13. Certain Relationships and Related Transactions
The information required by this item will be included under the captions “Certain Relationships and Related Transactions” and
“Corporate Governance” in the Proxy Statement and is incorporated herein by reference.
Item 14. Principal Accounting Fees and Services
The information required by this item will be included under the caption “Independent Registered Public Accounting Firm Fees
and Services” in the Proxy Statement and is incorporated herein by reference.
125

PART IV
Item 15. Exhibits, Financial Statement Schedules
Item 15(a)(1) and (2) and 15(c) Financial Statements and Schedules
See “Index to Consolidated Financial Statements” in Item 8 of this Annual Report on Form 10-K. Other financial statement
schedules have not been included because they are not applicable, or the information is included in the financial statements or
notes thereto.
Item 15(a)(3) and Item 15(b) Exhibits
The exhibits identified below are filed or incorporated by reference as part of this Annual Report on Form 10-K, in each case as
indicated therein (numbered in accordance with Item 601 of Regulation S-K). We have identified below each management
contract and compensation plan filed as an exhibit to this Annual Report on Form 10-K in response to Item 15(a)(3) of Form
10-K.
Item 16. 10-K Summary
None.
126

Exhibit index
3.1
Second Amended and Restated Certificate of Incorporation
8-K
3.1
April 14, 2017
3.2
State of Delaware Certificate of Change of Registered Agent
and Registered Office
8-K
3.1
September 20,
2017
3.3
Amended and Restated Bylaws
8-K
3.1
February 11, 2019
4.1
Form of common stock certificate
S-1
4.1
January 11, 2016
4.2
Form of Amended and Restated Investors’ Rights Agreement
by and among the Registrant and certain of its stockholders
S-1
4.2
January 11, 2016
4.3
Description of Securities of the Registrant
10-K
4.3
February 14, 2020
10.1∞
Amended and Restated Joint Marketing Agreement, dated
July 1, 2015, by and between Republic Bank & Trust
Company and Elevate@Work, LLC
S-1
10.5
November 9, 2015
10.2
First Amendment to Amended and Restated Joint Marketing
Agreement, dated June 18, 2018, by and among Elastic
Marketing, LLC and Republic Bank & Trust Company
10-Q
10.1
August 10, 2018
10.3∞
Written Consent to the Amended and Restated Joint
Marketing Agreement, dated September 1, 2016, by and
between Republic Bank & Trust Company and
Elevate@Work, LLC
S-1
10.76
January 30, 2017
10.4∞
Amended and Restated License and Support Agreement,
dated July 1, 2015, by and between Republic Bank & Trust
Company and Elevate Decision Sciences, LLC
S-1
10.6
November 9, 2015
10.5
First Amendment to Amended and Restated License and
Support Agreement, dated June 18, 2018, by and among
Elevate Decision Sciences, LLC and Republic Bank & Trust
Company
10-Q
10.2
August 10, 2018
10.6∞
Administrative Services Agreement, dated July 1, 2015, by
and between Elastic SPV, Ltd. and Elevate@Work Admin,
LLC
S-1
10.7
November 9, 2015
10.7∞
Credit Default Protection Agreement, dated July 1, 2015, by
and between Elastic@Work, LLC and Elastic SPV, Ltd
S-1
10.8
November 9, 2015
10.8∞
First Amendment to Credit Default Protection Agreement,
dated April 24, 2019, by and between Elastic SPV, Ltd. and
Elastic Louisville, LLC
10-Q
10.6
May 10, 2019
10.9∞
Participation Interest Purchase and Sale Agreement, dated
July 1, 2015, by and between Elastic SPV, Ltd. and
Elastic@Work, LLC
S-1
10.11
November 9, 2015
10.10β
Joint Marketing Agreement, dated October 15, 2018, by and
between FinWise Bank and EF Marketing, LLC
10-K
10.109
February 14, 2020
10.11β
First Amendment to Joint Marketing Agreement, dated
August 1, 2019, by and between FinWise Bank and EF
Marketing, LLC
10-K
10.110
February 14, 2020
10.12β
Technology and Support Agreement, dated October 15,
2018, by and between FinWise Bank and Elevate Decision
Sciences, LLC
10-K
10.111
February 14, 2020
10.13
First Amendment to Technology and Support Agreement,
dated August 1, 2019, by and between FinWise Bank and
Elevate Decision Sciences, LLC
10-K
10.112
February 14, 2020
10.14β
Administrative Services Agreement, dated October 15, 2018,
by and between EF SPV, Ltd. and EF Financial, LLC
10-K
10.113
February 14, 2020
10.15
Credit Default Protection Agreement, dated October 15,
2018, by and between EF Financial, LLC and EF SPV, Ltd.
10-K
10.114
February 14, 2020
10.16
First Amendment to Credit Default Protection Agreement,
dated April 24, 2019, by and between EF Financial, LLC and
EF SPV, Ltd.
10-K
10.115
February 14, 2020
Exhibit
number
Description
Filed /
Incorporated
by Reference
from Form
Incorporated
by Reference
from Exhibit
Number
Date Filed
127

10.17
Participation Interest Purchase and Sale Agreement, dated
August 1, 2019, by and between EF SPV, LTD and FinWise
Bank
10-K
10.116
February 14, 2020
10.18β
First Amendment to Participation Agreement, dated August
1, 2019, by and between EF SPV, LTD and FinWise Bank
10-K
10.117
February 14, 2020
10.19
Amended and Restated Financing Agreement dated February
7, 2019 by and among Elastic SPV, Ltd. as borrower, the
guarantors party thereto, the lenders party thereto and
Victory Park Management, LLC as administrative agent and
collateral agent
8-K
10.2
February 11, 2019
10.20
First Amendment to Financing Agreement dated July 31,
2020 by and among Elastic SPV, Ltd. as borrower, the
guarantors party thereto, the lenders party thereto and
Victory Park Management, LLC as agent
10-Q
10.5
November 9, 2020
10.21∞
Fifth Amended and Restated Financing Agreement dated
February 7, 2019 by and among Rise SPV, LLC, Today Card
LLC, Elevate Credit International Ltd., and Elevate Credit
Service, LLC as borrowers, the guarantors party thereto, the
lenders party thereto and Victory Park Management, LLC as
administrative agent and collateral agent
8-K
10.1
February 11, 2019
10.22
First Amendment to Fifth Amended and Restated Financing
Agreement dated July 31, 2020 by and among Rise SPV,
LLC, Today Card LLC, Elevate Credit International Ltd.,
and Elevate Credit Service, LLC as borrowers, the
guarantors party thereto, the lenders party thereto and
Victory Park Management, LLC as administrative agent and
collateral agent
10-Q
10.2
November 9, 2020
10.23
Form of Assignment and Assumption Agreement between
VPC Onshore Specialty Finance Fund II, L.P. and various
assignees
S-1
10.80
March 27, 2017
10.24
Financing Agreement dated February 7, 2019 by and among
EF SPV, Ltd. as borrower, the guarantors party thereto, the
lenders party thereto and Victory Park Management, LLC as
administrative agent and collateral agent
8-K
10.3
February 11, 2019
10.25
First Amendment to Financing Agreement, dated August 1,
2019 by and among EF SPV, Ltd. as borrower, the
guarantors party thereto, the lenders party thereto and
Victory Park Management, LLC as administrative agent and
collateral agent
10-Q
10.1
August 9, 2019
10.26
Second Amendment to Financing Agreement, dated July 31,
2020 by and among EF SPV, Ltd. as borrower, the
guarantors party thereto, the lenders party thereto and
Victory Park Management, LLC as administrative agent and
collateral agent
10-Q
10.4
November 9, 2020
10.27
Financing Agreement dated July 31, 2020 by and among EC
SPV, Ltd. as the borrower, the guarantors party thereto, the
lenders party thereto and Victory Park Management, LLC as
agent
10-Q
10.3
November 9, 2020
10.28
Intercreditor Agreement, dated July 1, 2015, by and among
the Registrant, Rise SPV, LLC, Elevate Credit International
Ltd., Elevate Credit Service, LLC, Elastic SPV, Ltd., the
guarantors party thereto, and Victory Park Management,
LLC, as collateral agent
S-1
10.10
November 9, 2015
10.29
Financing Agreement, dated as of October 12, 2021, by and
among Today SPV, LLC; Today Card, LLC; the Other
Credit Parties; PCAM Credit XV, LLC; and Park Cities
Asset Management, LLC
10-Q
10.10
November 5, 2021
Exhibit
number
Description
Filed /
Incorporated
by Reference
from Form
Incorporated
by Reference
from Exhibit
Number
Date Filed
128

10.30
License Agreement for Nortridge Loan System dated May 9,
2013, by and between Nortridge Software, LLC and Elevate
Credit Service, LLC (as successor in interest to TC Loan
Service, LLC)
S-1
10.72
January 30, 2017
10.31∞
Support Agreement for Nortridge Loan System dated May 9,
2013, by and between Nortridge Software, LLC and Elevate
Credit Service, LLC (as successor in interest to TC Loan
Service, LLC)
S-1
10.73
January 30, 2017
10.32∞
TransUnion Master Agreement for Consumer Reporting and
Ancillary Services, dated April 3, 2014, by and between
Trans Union LLC and the Registrant
S-1
10.34
November 9, 2015
10.33
Experian Standard Terms and Conditions & Consumer
Services Schedule, dated April 1, 2014, by and between
Experian and the Registrant
Filed herewith.
10.34
Fort Worth Sublease Agreement, dated May 1, 2014, by and
between TC Loan Service, LLC and Elevate Credit Service,
LLC
10-K
10.41
March 9, 2018
10.35
Amendment to Fort Worth Sublease Agreement, dated
December 1, 2014, by and between TC Loan Service, LLC
and Elevate Credit Service, LLC
10-K
10.42
March 9, 2018
10.36
Second Amendment to the Fort Worth Sublease Agreement,
dated May 22, 2015, by and between TC Loan Service, LLC
and Elevate Credit Service, LLC
S-1
10.12
November 9, 2015
10.37
Third Amendment to the Fort Worth Sublease Agreement,
dated October 12, 2015, by and between TC Loan Service,
LLC and Elevate Credit Service, LLC
S-1
10.54
January 30, 2017
10.38
Fourth Amendment to Fort Worth Sublease Agreement,
dated July 31, 2016, by and between TC Loan Service, LLC
and Elevate Credit Service, LLC
S-1
10.55
January 30, 2017
10.39∞
Lease Agreement (Fort Worth Property), dated July 13,
2016, by and between FLDR/TLC Overton Centre, L.P. and
Elevate Credit Service, LLC
S-1
10.56
January 30, 2017
10.40∞
First Amendment to Lease Agreement, dated August 31,
2018, by and between FLDR/TLC Overton Centre, L.P. and
Elevate Credit Service, LLC
10-Q
10.3
November 9, 2018
10.41∞
Second Amendment to Lease Agreement, dated December 3,
2018, by and between FLDR/TLC Overton Centre, L.P. and
Elevate Credit Service, LLC
10-K
10.55
March 8, 2019
10.42
Addison Sublease Agreement, dated May 1, 2014, by and
between TC Loan Service, LLC and Elevate Credit Service,
LLC
S-1
10.17
November 9, 2015
10.43
Amendment to Addison Sublease Agreement, dated
December 1, 2014, by and between TC Loan Service, LLC
S-1
10.16
November 9, 2015
10.44
Second Amendment to the Addison Sublease Agreement,
dated May 22, 2015, by and between TC Loan Service, LLC
S-1
10.15
November 9, 2015
10.45∞
Office Lease Agreement, dated January 24, 2018, by and
between the Registrant and COP-Spectrum Center, LLC
10-K
10.50
March 9, 2018
10.46∞
First Amendment to Office Lease dated March 25, 2019 by
and between COP-Spectrum Center, LLC as landlord and
Elevate Credit, Inc. as tenant
10-Q
10.4
May 10, 2019
10.47+
Forms of Indemnification Agreements between the
Registrant and each of its directors and its officers
S-1
10.18
March 10, 2017
10.48+
Elevate 2014 Equity Incentive Plan, as amended
8-K
10.5
January 30, 2019
10.49+
Elevate Form Stock Option Agreement
S-1
10.20
November 9, 2015
10.50+
Elevate Form Stock Option Agreement with vesting
acceleration for Kenneth E. Rees and Jason Harvison
S-1
10.21
November 9, 2015
Exhibit
number
Description
Filed /
Incorporated
by Reference
from Form
Incorporated
by Reference
from Exhibit
Number
Date Filed
129

10.51+
Employment Option Agreement, dated as of May 1, 2014, by
and between the Registrant and Kenneth E. Rees
S-1
10.22
November 9, 2015
10.52+
Elevate 2016 Omnibus Incentive Plan, as amended
8-K
10.4
January 30, 2019
10.53+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Restricted Stock Bonus Award (Prior Form)
S-1
10.43
December 31, 2015
10.54+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Bonus Award (Prior Form)
10-Q
10.8
August 9, 2019
10.55+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Bonus Award
10-K
10.72
February 14, 2020
10.56+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Restricted Stock Bonus Award (Section 16 Grantees) (Prior
Form)
S-1
10.47
December 31, 2015
10.57+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Bonus Award (Section 16 Grantees) (Prior
Form)
10-Q
10.11
August 9, 2019
10.58+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Bonus Award (Section 16 Grantees).
10-K
10.75
February 14, 2020
10.59+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Restricted Stock Unit Award (Prior Form)
S-1
10.44
December 31, 2015
10.60+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Restricted Stock Unit Award (Prior Form)
10-Q
10.3
May 11, 2018
10.61+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Unit Award (Prior Form)
10-Q
10.7
August 9, 2019
10.62+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Unit Award.
10-K
10.79
February 14, 2020
10.63+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Restricted Stock Unit Award (Section 16 Grantees) (Prior
Form)
S-1
10.48
December 31, 2015
10.64+
Form of Elevate 2016 Omnibus Incentive Plan 2016 Notice
of Restricted Stock Unit Award (Section 16 Grantees) (Prior
Form)
S-1
10.74
January 30, 2017
10.65+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Restricted Stock Unit Award (Section 16 Grantees) (Prior
Form)
10-Q
10.4
May 11, 2018
10.66+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Unit Award (Section 16 Grantees). (Prior
Form)
10-Q
10.10
August 9, 2019
10.67+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Restricted Stock Unit Award (Section 16 Grantees).
10-K
10.84
February 14, 2020
10.68+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Stock Option Award (Prior Form)
S-1
10.45
December 31, 2015
10.69+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Stock Option Award (Prior Form)
10-Q
10.9
August 9, 2019
10.70+
Form of Elevate 2016 Omnibus Incentive Plan, Notice of
Stock Option Award
10-K
10.87
February 14, 2020
10.71+
Form of Elevate 2016 Omnibus Incentive Plan Notice of
Stock Option Award (Section 16 Grantees) (Prior Form)
S-1
10.46
December 31, 2015
10.72+
Form of Elevate 2016 Omnibus Incentive Plan, Notice Stock
Option Award (Section 16 Grantees) (Prior Form)
10-Q
10.12
August 9, 2019
10.73+
Form of Elevate 2016 Omnibus Incentive Plan, Notice Stock
Option Award (Section 16 Grantees)
10-K
10.90
February 14, 2020
10.74+
Elevate 2016 Employee Stock Purchase Plan, as amended
8-K
10.6
January 30, 2019
10.75+
Notice of Restricted Stock Unit Award and Restricted Stock
Unit Agreement with Brian Biglin
S-8
10.10
March 12, 2018
10.76+
Notice of Cash-Based Award
10-K
10.101
February 26, 2021
Exhibit
number
Description
Filed /
Incorporated
by Reference
from Form
Incorporated
by Reference
from Exhibit
Number
Date Filed
130

10.77+
Employment, Confidentiality and Non-Compete Agreement,
dated May 1, 2014, by and between Kenneth E. Rees and
Elevate Credit Service, LLC
S-1
10.24
November 9, 2015
10.78+
First Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated December 11, 2015, by and
between Kenneth E. Rees and Elevate Credit Service, LLC
S-1
10.39
December 31, 2015
10.79+
Second Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated March 1, 2017, by and
between Kenneth E. Rees and Elevate Credit Service, LLC
S-1
10.81
March 10, 2017
10.80+
Third Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated January 24, 2019, by and
between Kenneth E. Rees and Elevate Credit Service, LLC
8-K
10.1
January 30, 2019
10.81+
Resignation and Release of Claims Agreement, dated July
25, 2019, between Elevate Credit Service, LLC and Kenneth
E. Rees
10-Q
10.4
August 9, 2019
10.82+
Amended and Restated Employment Agreement, dated
November 21, 2019, by and between Jason Harvison and
Elevate Credit Services, LLC
8-K
10.1
November 22,
2019
10.83+
Employment, Confidentiality and Non-Compete Agreement,
dated January 5, 2015, by and between Christopher Lutes
and Elevate Credit Service, LLC
S-1
10.26
November 9, 2015
10.84+
First Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated December 11, 2015, by and
between Christopher Lutes and Elevate Credit Service, LLC
S-1
10.41
December 31, 2015
10.85+
Second Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated March 1, 2017, by and
between Christopher Lutes and Elevate Credit Service, LLC
S-1
10.83
March 10, 2017
10.86+
Third Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated January 24, 2019, by and
between Christopher Lutes and Elevate Credit Service, LLC
8-K
10.3
January 30, 2019
10.87+
Fourth Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated August 1, 2019, by and
between Christopher Lutes and Elevate Credit Service, LLC
10-Q
10.5
August 9, 2019
10.88+
Employment, Confidentiality and Non-Compete Agreement,
dated February 15, 2016, by and between Scott Greever and
Elevate Credit Service, LLC
10-Q
10.2
August 7, 2020
10.89+
First Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated March 1, 2017, by and between
Scott Greever and Elevate Credit Service, LLC
10-Q
10.3
August 7, 2020
10.90+
Second Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated April 11, 2018, by and
between Scott Greever and Elevate Credit Service, LLC
10-Q
10.4
August 7, 2020
10.91+
Third Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated January 24, 2019, by and
between Scott Greever and Elevate Credit Service, LLC
10-Q
10.5
August 7, 2020
10.92+
Fourth Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated August 4, 2020, by and
between Scott Greever and Elevate Credit Service, LLC
10-Q
10.6
August 7, 2020
10.93+
Employment, Confidentiality and Non-Solicitation
Agreement, dated May 1, 2014, by and between Sarah Fagin
Cutrona and Elevate Credit Service, LLC
10-Q
10.1
November 5, 2021
10.94+
First Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated December 11, 2015, by and
between Sarah Fagin Cutrona and Elevate Credit Service,
LLC
10-Q
10.2
May 7, 2021
Exhibit
number
Description
Filed /
Incorporated
by Reference
from Form
Incorporated
by Reference
from Exhibit
Number
Date Filed
131

10.95+
Second Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated March 1, 2017, by and
between Sarah Fagin Cutrona and Elevate Credit Service,
LLC
10-Q
10.3
May 7, 2021
10.96+
Third Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated January 24, 2019, by and
between Sarah Fagin Cutrona and Elevate Credit Service,
LLC
10-Q
10.4
May 7, 2021
10.97+
Employment, Confidentiality and Non-Solicitation
Agreement, dated May 1, 2014, by and between Chad
Bradford and Elevate Credit Service, LLC
10-Q
10.5
November 5, 2021
10.98+
First Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated December 11, 2015, by and
between Chad Bradford and Elevate Credit Service, LLC
10-Q
10.6
November 5, 2021
10.99+
Second Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated March 1, 2017, by and
between Chad Bradford and Elevate Credit Service, LLC
10-Q
10.7
November 5, 2021
10.100+
Third Amendment to Employment, Confidentiality and Non-
Compete Agreement, dated January 24, 2019, by and
between Chad Bradford and Elevate Credit Service, LLC
10-Q
10.8
November 5, 2021
10.101+
Fourth Amendment to Employment, Confidentiality and
Non-Compete Agreement, dated July 23, 2020, by and
between Chad Bradford and Elevate Credit Service, LLC
10-Q
10.9
November 5, 2021
21.1
Subsidiaries of Elevate Credit, Inc.
Filed herewith.
23.1
Consent of Grant Thornton, LLP
Filed herewith.
31.1
Certification pursuant to Rule 13a-14a and Rule 15d-14(a) of
the Securities and Exchange Act, as amended
Filed herewith.
31.2
Certification pursuant to Rule 13a-14a and Rule 15d-14(a) of
the Securities and Exchange Act, as amended
Filed herewith.
32.1&
Certification pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002
Filed herewith.
32.2&
Certification pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002
Filed herewith.
99.1∞
Participation Agreement, dated July 1, 2015, by and between
Elastic SPV, Ltd. and Republic Bank & Trust Company
S-1
99.1
November 9, 2015
101.INS*
XBRL Instance Document - the instance document does not
appear in the Interactive Data File because its XBRL tags are
embedded within the Inline XBRL document.
Filed herewith.
101.SCH* Inline XBRL Taxonomy Extension Schema Document
Filed herewith.
101.CAL* Inline XBRL Taxonomy Extension Calculation Linkbase
Document.
Filed herewith.
101.DEF* Inline XBRL Taxonomy Extension Definition Linkbase
Document.
Filed herewith.
101.LAB* Inline XBRL Taxonomy Extension Labels Linkbase
Document.
Filed herewith.
101.PRE* Inline XBRL Taxonomy Extension Presentation Linkbase
Document.
Filed herewith.
104
XBRL for cover page of the Company's Annual Report on
Form 10-K, included in Exhibit 101 Inline XBRL Document
Set.
Exhibit
number
Description
Filed /
Incorporated
by Reference
from Form
Incorporated
by Reference
from Exhibit
Number
Date Filed
132

+
Indicates a management contract or compensatory plan.
∞
Confidential treatment has been requested or granted as to certain portions of this exhibit, which portions have
been omitted and submitted separately to the Securities and Exchange Commission.
β
Confidential portions of this exhibit have been omitted as permitted by applicable regulations.
&
This certification is deemed not filed for purposes of section 18 of the Securities Exchange Act of 1934, as
amended (Exchange Act), or otherwise subject to the liability of that section, nor shall it be deemed incorporated
by reference into any filing under the Securities Act or the Exchange Act.
*
Pursuant to applicable securities laws and regulations, these interactive data files are deemed not filed or part of
a registration statement or prospectus for purposes of sections 11 or 12 of the Securities Act, are deemed not
filed for purposes of section 18 of the Exchange Act and otherwise are not subject to liability under these
sections.
133

Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, Elevate Credit, Inc. has
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Fort Worth, State
of Texas, on February 25, 2022.
Elevate Credit, Inc.
By:
/s/ Jason Harvison
Jason Harvison
Chief Executive Officer and Director
(Principal Executive Officer)
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and
appoints Jason Harvison, Chad Bradford and Sarah Fagin Cutrona, jointly and severally, as his or her true and lawful attorneys-
in-fact and agents, with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in
any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with all
exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents full power and authority to do and perform each and every act and thing requisite or necessary
to be done in and about the premises hereby ratifying and confirming all that said attorneys-in-fact and agents, or his, or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the
following persons in the capacities and on the date indicated.
134

Signature
Title
Date
/s/ Jason Harvison
Chief Executive Officer and Director
(Principal Executive Officer)
February 25, 2022
Jason Harvison
/s/ Chad Bradford
Interim Chief Financial Officer
(Interim Principal Financial Officer and Principal
Accounting Officer)
February 25, 2022
Chad Bradford
/s/ Saundra D. Schrock
Chairman
February 25, 2022
Saundra D. Schrock
/s/ Jesse K. "Jay" Bray
Director
February 25, 2022
Jesse K. "Jay" Bray
/s/ John C. Dean
Director
February 25, 2022
John C. Dean
/s/ Stephen B. Galasso
Director
February 25, 2022
Stephen B. Galasso
/s/ Tyler W. K. Head
Director
February 25, 2022
Tyler W. K. Head
/s/ Michael T. Pugh
Director
February 25, 2022
Michael T. Pugh
/s/ Manuel Sánchez Rodriguez
Director
February 25, 2022
Manuel Sánchez Rodriguez
/s/ Bradley R. Strock
Director
February 25, 2022
Bradley Strock
135


Registered Public Accountants
Grant Thornton LLP
1717 Main St., Suite 1800
Dallas, TX 75201-4667
Phone: (214) 561-2300
Shareholder Information
Transfer Agent
Computershare Investor Services
462 South 4th Street, Suite 1600
Louisville, KY 40202
Phone:
Shareholder Services Local:
(800) 368-5948
Shareholder Services International:
+1 (781) 575-4223
Contact Information
For more information please contact
Investor Relations at Elevate
Solebury Trout
Sloan Bohlen 
Phone: (817) 928-1646
investors@elevate.com
Footnotes
1. Combined loans receivable – principal is not a financial measure prepared in accordance with GAAP. See the Form 10-K for 
a GAAP reconciliation

Board of Directors
Executive Officers
Jason Harvison
President and Chief Executive Officer
Elevate Credit
John C. Dean
Chairman Emeritus and Director
Central Pacific Bank
Stephen B. Galasso
President
SBG Resources, LLC
Tyler W. K. Head
President
Corbett Capital, LLC
Saundra D. Schrock
Chief Executive Officer
Mindful Planet, LLC
Bradley R. Strock
Former Chief Information Officer
PayPal
Jesse “Jay” Bray
Chairman and Chief Executive Officer
Mr. Cooper Group
Michael Pugh
President and Chief Executive Officer
Carver Federal Savings Bank
Manuel “Manolo” Sanchez Rodriguez
Adjunct Professor
Rice University
Jason Harvison
President and Chief Executive Officer
Chris Lutes
Chief Strategy Officer
Sharon Clarey
Chief Human Resources Officer
Sarah Fagin Cutrona
Chief Counsel
Scott Greever
Chief Operating Officer
Dion Harrison
Chief Diversity Officer
Larry Browder
Chief Technology Officer
David Peterson
Chief Credit Officer
This Annual Report is delivered with, and accompanies, the Company’s Annual Report on Form 10-K for the period ended December
31, 2021. This Annual Report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are estimates and
projections reflecting management’s judgment based on currently available information and involve a number of risks and uncertainties that 
could cause actual results to differ materially from those suggested by the forward-looking statements. You should not place undue reliance
on forward-looking statements, which are based on current expectations and speak only as of the date when made. Forward-looking 
statements include all statements that are not historical facts and can be identified by terms such as “anticipate,” “believe,” “could,” 
“seek,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” or similar expressions 
and the negatives of those terms. Factors that might cause such differences include, but are not limited to: the Company’s plans to
offer new financial health resources; the Company’s expectation that the Rise, Elastic, and Today products grow in 2022; overall 2022 
growth and shareholder returns; the Company’s potential for long-term growth; the Company’s expectations of future financial performance; 
as well as those discussed in the Company’s Annual Report on Form 10-K. Consequently, you should not consider any such list to be a
complete set of all potential risks or uncertainties. This Annual Report includes non-GAAP financial measures, including adjusted EBITDA.
Experiences of these customers may not be indicative of those of other customers. We generally refer to loans, customers and other
information and data associated with each of Rise, Elastic, and Today Card as Elevate’s loans, customers, information and data,
irrespective of whether Elevate originates the credit to the customer or whether such credit is originated by a third-party, or originated 
loans by FinWise Bank, Republic Bank or Capital Community Bank, where Elevate provides support.
Kathleen Vanderkolk
Chief Risk Officer
Eddie Combs
Chief Marketing Officer
Chad Bradford
Interim Chief Financial Officer

Diversity, Equity and 
Inclusion
Do the
right thing.
Diversity, Equity and Inclusion aren’t simply words 
to us, they guide our actions. Each day we work 
to foster an inclusive environment that embraces 
employees, customers, and strategic partners  
from diverse communities.
Elevate’s Employee Resource Groups leverage our team’s 
diverse experiences and backgrounds. 
Mosaic
Women in 
Technology
LGBTQ
Military
NURTURING OUR COMMUNITY
EMPLOYEE RESOURCE GROUPS
BOXES OF FOOD
distributed by our 
Feed the Community 
Challenge
8,000
MEALS
to local families through 
our Elevate 
Community Raffle
111,000
NON-PROFIT 
ORGANIZATIONS
received donations 
from our employee 
nomination program
20
HOURS
employees logged
volunteering
1,558
PARTNERSHIPS CREATING GOOD
Family Equality
City of FW-Veterans Affairs
LGBTQ SAVES
Empowering Women as Leaders
Girls Inc.
Multicultural
NETWORK
NETWORK
NETWORK
NETWORK

4150 International Plaza
Suite 300
Fort Worth, Texas 76109
corporate.elevate.com
Good Today, 
Better Tomorrow.