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Enero Group Limited
Annual Report 2021

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FY2021 Annual Report · Enero Group Limited
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ENERO GROUP 
LIMITED

Annual
Report
2021

Shaping  
the future

Enero Group is an international group of specialist marketing and 
communications businesses located in seven countries and 13 
cities with over 600 employees. We are a nimble team with a global 
perspective and our Group is very well positioned to take advantage  
of the exciting new developments in our dynamic sector.

Our name means ‘January’ in Spanish, which is why we always look 
forward with optimism, energy and a zest for life. We prize diversity in 
thought and seek to unlock the unique talent that lies within each one 
of us, allowing our people the support, skills and training and culture 
that help them to effectively contribute each and every day.

We are a brand-led offence, where our businesses and their teams 
have the freedom to focus on what they do best: serving our clients 
by delivering world-class highly effective outcomes, day-in, day-out. 
Enero provides support through our global centres of excellence 
across People & Culture, Finance, Legal, Information Technology, 
Innovation and M&A.

As our clients’ needs have evolved, so have we. We are no longer  
just a marketing services business – we are a creative and technology 
collective. We accelerate high-growth businesses through two 
specialist capabilities:

•   Brand transformation – human generated ideas to transform  
the way customers and stakeholders connect and engage  
with brands

•   Creative data and technology – high quality customer 
experiences connected through technology and  
enabled by data

Together, this powerful mix will enable us to support our  
clients’ growth ambitions today and into the future.

CONTENTS

02  A collective of specialists

04  Financial highlights

05  Geographical results

06  A letter from our Chair

08  A letter from our CEO

10  Client analysis

12  Corporate social responsibility

16  Business activity 2021

26  Financial report

27  Directors’ Report (including the Remuneration Report)

42  Consolidated income statement

43  Consolidated statement of comprehensive income

44  Consolidated statement of changes in equity

45  Consolidated statement of financial position

46  Consolidated statement of cash flows

47  Notes to the consolidated financial statements

83  Directors’ Declaration

84 

Independent Auditor’s Report

89  Lead Auditor’s Independence Declaration

90  ASX additional information

IBC  Corporate Directory

Enero Group Limited · Annual Report 2021

01

A collective  
of specialists

BRA ND  TRANSFORMATION

Long ideas in a world of short-term thinking 

The global tech communications consultancy 

Award-winning and globally renowned creative agency specialised  
in transforming brands and the companies they are part of. BMF 
makes brands and their marketing teams famous through the 
rigorous pursuit of effectiveness, liberated by creativity. Its proprietary 
product is in future-proof ‘long ideas’ – ideas that stand the test of 
time, that are built to unlock brand value, not just in the short, but  
in the long term. A leader in integrated brand strategy, creative 
ideation and meticulous craft and production.

Hotwire is the global communications consultancy that powers the 
world’s most innovative tech brands. Founded in 2000, they operate  
a worldwide network of wholly owned offices and partners, serving  
a range of clients from scale-ups to established multi-nationals.  
The team ignites the unreleased possibilities of innovative technology 
through integrated communications that create curiosity, spark 
action and fuel success. Their consultants do this using a proprietary 
methodology which is underpinned by robust insight and strategy, 
purposeful creative, integrated planning and a core emphasis on 
measurement and evaluation.

Informed. Strategic. Connected. 

Melbourne based public affairs and communications  
consultancy engaging governments, managing critical  
issues, and communicating with strategy to build  
reputation and influence. 

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Enero Group Limited · Annual Report 2021

CREATI VE DATA AND TECHNOLOGY

Connecting customer experiences  
for a modern world 

Sydney and New York based agency with capabilities in  
digital strategy, integrated campaign development, digital 
marketing, websites, content development, social, data, 
content management systems, technology integration, 
marketing automation and applications – all delivered  
with a customer experience focus.

Proprietary advertising technology platform 
unlocking value for publishers and advertisers

A technology driven, proprietary performance advertising 
platform that helps publishers maximise the value of their 
ad inventory and provides advertisers access to untapped 
sources of high quality traffic.

Unleashing the potential of data 

Experts in online research and data delivery 

Sydney based Strategic Data Consultants, The Leading Edge 
provides insight, analytics and data strategy consulting services. 
Since 1990, TLE has worked with many of Australia’s biggest 
companies to develop strategies that fuel behaviour change, 
identify and exploit new paths to growth, and increase opportunities 
for success when going to market. Our data-driven approaches 
and global partnerships with media, insight and data providers 
provide unique perspectives on consumers that power true 
innovation and growth.

Sydney based online research agency specialising in digital 
research, online surveys and communities, access panel 
services, data integration and visualisation.

Enero Group Limited · Annual Report 2021

03

Financial highlights

$160.6M

Net Revenue  ·  Up 18%

$45.6M

Operating EBITDA  ·  Up 87.1%

28%

Operating EBITDA margin  ·  Up 10BPS

$22.8M

Net Profit After Tax before  
significant items  ·  Up 77%

26.4CPS

Earnings per Share before  
significant items  ·  Up 76%

14.9CPS

FY21 Dividends  ·  Up 148%

04

Enero Group Limited · Annual Report 2021

Geographical results

GEOGRAPHICAL CONTRIBUTIONS FROM OPERATING COMPANIES*

USA

UK AND  
EUROPE

AUSTRALIA

30%

Net Revenue 
FY21

25%

Net Revenue 
FY21

45%

Net Revenue 
FY21

*Reflects 51% economic interest in OBMedia.

48%

Operating  
EBITDA FY21

19%

Operating  
EBITDA FY21

33%

Operating  
EBITDA FY21

Enero Group Limited · Annual Report 2021

05

26%29%45%36%21%43%Net Revenue FY20Net Revenue FY20Net Revenue FY20Operating  EBITDA FY20Operating  EBITDA FY20Operating  EBITDA FY20A letter from  
our Chair

Dear Shareholders,

FY21 has been an exciting year of change and progress for Enero. 
Under the new leadership of CEO Brent Scrimshaw, the Company  
has begun a transition into a forward looking, progressive global 
business, with a refined operating model that responds to the 
enormous changes underway in the worldwide environment. Despite 
the ongoing challenges of the COVID-19 pandemic, Enero delivered 
underlying organic revenue growth of 14%, and significant profit 
growth for the year. The Group benefited from its unique positioning 
within high growth global verticals – technology, healthcare and 
consumer brands – and the hard work and commitment of our 
talented global teams. The client focus and creativity of our people has 
delivered world-class work, new client wins, and recognition through 
numerous global awards for creativity, effectiveness  
and culture.

Over the course of FY21, the Board established a new strategic 
framework to guide our ambitious growth aspirations for Enero.  
The business has been reorganised around two strategic pillars – 
Brand transformation, and Creative data and technology – each  
with clearly articulated portfolio roles and investment models to 
drive future growth. Our brand transformation pillar incorporates 
our Hotwire, BMF and CPR businesses which use human-generated 
creative ideas to transform the way customers and stakeholders 
connect and engage with brands. Our Creative data and technology 
pillar incorporates our OBMedia, Orchard and The Leading Edge  
and The Digital Edge businesses which provide high quality  
customer experiences through technology, enabled by data.

The delivery of Enero’s strategic ambitions is underpinned  
by four key priorities:

•   Talent. We are committed to enhancing the skillset  
of our talent to drive organic growth opportunities;

•   Capability. This will involve acquisition activity to increase  

the Group’s capability, and expand its global scale;
•   Productivity. We are implementing technology and  

processes to improve productivity and drive profitability;
•   Innovation. This will involve creating an innovation engine  

to fuel new business growth in the longer term.

The progress Enero has made against these priorities is outlined in 
Brent’s shareholder letter. 

FY21 delivered exceptionally strong financial results despite ongoing 
global challenges associated with COVID-19. Year-on-year growth 
highlights (excluding significant items) included:

•  Revenue increasing 18.3% to $160.6 million;
•  Operating EBITDA increasing 87.1% to $45.6 million;
•  Net profit increasing 76.7% to $22.8 million;
•  Earnings per share increasing 76% to 26.4 cents.

After taking into account non-cash significant items, Enero reported 
a net loss after tax of $(0.4) million. The significant loss related to 
an accounting loss on disposal of Frank PR, and Foreign Currency 
Translation Reserve transferred to the income statement on liquidation 
of dormant foreign subsidiaries. This resulted in a loss on disposal of 
$23.2 million being recognised. The charge is non-cash in nature  
and has no impact on Enero’s strong financial position.

The Board declared an FY21 final dividend of 4.4 cents per share,  
fully franked, bringing the full year dividend to 14.9 cents per share.  
This represents a 56% dividend payout ratio, and reflects our 
commitment to ensuring that shareholders share in Enero’s success.

The highly cash generative nature of Enero’s business model is 
demonstrated in FY21 cash conversion increasing to 121% from 
116% in FY20. Net cash (after taking into account future contingent 
consideration) increased to $30.6 million from $22.0 million in FY20. 
This balance sheet flexibility, together with our client-focused cash 
generative operating model, provide a strong platform for Enero  
to pursue our growth agenda. During the year the Company took  
its first M&A step, with the acquisition of McDonald Butler, and  
its integration within the Hotwire business is already strengthening  
our capability and scale in the UK.

I’d like to thank my fellow Board members for their contribution  
to Enero over the past year. Their expertise and support have been 
invaluable in resetting Enero’s growth strategy. On behalf of the 
Board, I would like to thank our talented people for their hard work 
and commitment to our clients and to each other. It is inspiring to 
see our Company values of a challenger spirit, borderless thinking, 
diversity and kindness being borne out in action. I would also like 
to acknowledge Brent Scrimshaw and the astute leadership he has 
demonstrated in his first year as CEO. Brent and his executive team 
have established a sound base from which to deliver the next phase  
of Enero’s growth. 

Finally, I would like to thank you, our shareholders, for your support 
of Enero. I look forward to speaking with you at our Annual General 
Meeting to be held in October.

Ann Sherry AO 
Independent Non-Executive Chair of Enero Group

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Enero Group Limited · Annual Report 2021

Enero Group Limited · Annual Report 2021
Enero Group Limited · Annual Report 2021

07
07

08

Enero Group Limited · Annual Report 2021

A letter from  
our CEO

Dear Shareholders, 

At the end of my first year as CEO, I am very pleased to report back to 
shareholders. During FY21, Enero made strong progress in reimagining 
the sustainable growth opportunities available to us, and implementing 
an operating structure and leadership to deliver on that vision. COVID-19 
has accelerated the pace of change in consumer behaviour globally. 
What our clients expect is changing, and Enero is changing with it; our 
brands are delivering greater value in supporting our clients to navigate 
this new environment and it’s pleasing to see these efforts translating 
into the strong financial results Enero delivered in FY21: revenue growth 
of 18%, EBITDA growth of 87% and net profit growth of 77%. 

A creative and technology collective
As the Chair outlined in her letter, we have established a new  
strategic framework to support the ambitious growth aspirations 
for the Group. Our vision is to utilise the expertise of our portfolio of 
specialist agency brands to accelerate businesses in the high-growth 
verticals of technology, healthcare and consumer. We achieve this by 
transforming brands, and deploying creative data and technology to 
enrich customer experiences. Two brand-led operating segments have 
been created to deliver value to our clients – Brand Transformation, 
and Creative Data and Technology. These new segments will be reflected 
in our FY22 financial statements. These segments are supported by 
Enero’s global centre of excellence to drive efficiency: People  
& Culture, Finance, Technology, Legal and M&A.

FY21 was a year of progress against the four priorities that underpin 
Enero’s strategic framework. Our goal to build on our existing talent 
saw a leadership refresh across the Group. Carla Webb-Sear joined 
my Executive Leadership team as CFO; Cathy Hoyle, our Group Legal 
Counsel assumed additional responsibility as Company Secretary; Nick 
Burton joined as Head of Strategy and M&A; and Fiona Chilcott continued 
in her role as Chief People Officer. At Hotwire, Heather Kernahan was 
appointed as the new Global CEO, having previously led the North 
American business and Wai Kwok was appointed to the role of Orchard 
CEO. Barbara Bates, former Hotwire CEO, joined Enero in an Advisory 
capacity to support on M&A opportunities in North America.

Our goal to strengthen our capability through M&A saw the acquisition 
of UK-based McDonald Butler Associates (MBA), a strategic B2B 
sales and marketing agency. Our goal to improve productivity through 
technology and disciplined processes is reflected in the FY21 financial 
results, with margin expansion in every geographic region.  

Businesses review
Enero’s FY21 performance was underpinned by exposure to technology, 
healthcare and consumer, all of which are benefiting from structural 
growth drivers. Enero’s integrated portfolio provides the platform to 
deliver the creativity and technology tools to transform global brands. 

United States

The acceleration in technology adoption and transformation provided 
a benefit to the US business which delivered a 52% increase in net 
revenue and 146% growth in operating EBITDA, despite currency 
headwinds due to the stronger Australian dollar. 

Hotwire’s performance was supported by its strong technology client 
base, and COVID-related operational savings. The business invested in 
its strategy and digital skillsets to enhance its integrated solutions for 
clients, finishing the year with momentum in new client wins including 
Atlassian, Klarna and Secure Code Warrior. Hotwire was also named the 
2021 Global Technology Agency of the year by PRovoke, as well as being 
recognised as the North America Technology Agency of the year. 

51% owned OBMedia substantially increased its contribution to Group 
profitability. Its performance driven advertising marketplace is a  
beneficiary of an accelerating shift in consumer behaviour to digital  
channels and e-commerce. OB is leveraging its proprietary technology 
platform which delivers rapidly growing numbers of high intent 
consumers to advertisers, maximising return on advertising investment. 

Australia

The business delivered a strong performance, with net revenue 
increasing 10.9% and EBITDA up 13.8%. BMF was named Mumbrella’s 
Creative Agency of the year, Campaign Brief’s Agency of the year and 
was awarded a Grand Effie Award for its work with ALDI. New business 
wins included Transport for NSW, The Sydney Morning Herald and 
Petbarn. Orchard was recognised as Digital Agency of the Year for 
AdNews. Client wins included Boston Scientific, GSK and Palmerbet. 

UK/Europe

In a challenging economic environment, the business reported a net 
revenue decline of 5.8% and Operating EBITDA growth of 33%. The 
revenue decline was impacted by currency headwinds and the sale 
of 75% owned Frank PR. Underlying revenue growth of 1.1% on a 
constant currency basis was a solid outcome in the circumstances.  
The operating EBITDA increase reflected stable expenses due to 
COVID-19-related discretionary cost savings. Hotwire was also 
recognised as PRovoke’s EMEA Technology Agency of the Year.

Our people
Enero’s people have received many global awards in FY21. Their creativity 
and talent have shone through in an environment significantly disrupted 
by COVID-19. On behalf of my Executive Leadership team, I would like 
to thank each of our more than 600-strong team for their commitment 
and resilience. I express my thanks to our Board, led by Ann Sherry AO, 
for its support and guidance. Finally, thank you to our shareholders for 
the support and confidence you have displayed in our new direction. 

Enero’s strong FY21 results, and the resilience of our operating model, 
are a strong platform for our globally integrated portfolio to unlock  
the next phase of growth and profitability.

Brent Scrimshaw 
Chief Executive Officer

Enero Group Limited · Annual Report 2021

09

Client analysis

REVENUE DIVERSIFICATION

Enero has a diversified client mix, with exposure to a wide range of 
industry sectors. A large share of our revenue comes from industries 
of strategic focus – Technology (26%), Online Media (21%) and 
Healthcare (13%). We have seen revenue growth across all these 
industries, which is a pleasing reflection of our strategy and deep 
industry expertise in action.

We have made active efforts to maximise our engagements with 
fewer, larger clients with more purchasing touchpoints across those 
organisations. However, we also actively manage our concentration 
risk, and in FY21 our Top 10 clients represented 48% of total revenue.

Our relationships with clients are deep and enduring – reflected 
by the fact that 60% of our clients have been working with the 
Group for four years or longer. They recognise and appreciate our 
continued investment in progressive capabilities, and work with us 
across a mix of both project and retainer engagement.

*Revenue reflects 51% economic interest in OBMedia.

26%

Technology

14%

Retailing

21%

Online Media

13%

Healthcare

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Enero Group Limited · Annual Report 2021

8%

Services

4%

Transportation 
and Automotive

6%

Financial  
Services

4%

Manufacturing

Telecommunications

3%

1%

Utilities  
and Energy

Enero Group Limited · Annual Report 2021

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Corporate social  
responsibility

ENVIR ONMENTAL  
RESP O NSIBILITY

The Group has implemented a comprehensive general waste and 
recycling management program which disposes of waste using 
environmentally friendly techniques. All employees are encouraged  
to dispose of waste in the appropriate and designated points, 
segregated by the type of waste in our offices. Waste is then  
collected and disposed of appropriately by specialist contractors. 

Enero looks for every opportunity to reduce our carbon footprint  
and minimise waste and we demonstrate our commitment to  
recycling by partnering with environmental organisations such as:

•  Simple Cups to recycle coffee cups;
•   Teracycle Program to recycle items such as  
pens, coffee pods, plastic for bread bags etc;

•  Work Waste Challenge to reduce single use plastic;
•  Bin Trim to showcase waste and recycling commitment.

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Enero Group Limited · Annual Report 2021

ENER GY  AND WATER

In order to reduce energy and power consumption, the Group engages 
in energy saving practices. Some of our offices are in energy efficient 
buildings coupled with eco-friendly lighting features to reduce 
consumption. Some of our offices are partly powered by renewable 
energy sources including our Sydney headquarters which holds over 
300 employees. Our Sydney headquarters retains an ‘A’ grade NABERS 
energy rating. Furthermore, we encourage employees to turn off their 
electronic devices, when not required, in order to economically  
reduce power.

Our offices are fitted with appropriate water saving technology which 
helps reduce water waste. Some of the Group offices internationally 
have implemented technology which ecologically reduces the standard 
amount of water used during consumption. All employees are 
encouraged to actively conserve water.

Enero Group Limited · Annual Report 2021

13

PHILANTHROPIC RESPONSIBILITY

In Australia, we are deeply committed to reconciliation with Australia’s 
Aboriginal and Torres Strait Islander people. Enero recently received 
Conditional Endorsement from Reconciliation Australia of our first 
Reconciliation Action Plan (RAP). As part of the commitment outlined 
in our plan to the importance and significance of Acknowledgement of 
Country, BMF (Enero’s wholly owned Creative Agency) partnered with 
Indigenous film production company and NGO, Blackfisch, to produce 
a beautiful and respectful Acknowledgement to Country Film. 

The film also doubles as Aboriginal and Torres Strait Islander cultural 
training for our employees. The intention is to share the film widely  
so other companies can also use the Acknowledgement film to 
recognise and pay respect to Aboriginal and Torres Strait Islander 
people at the beginning of important meetings and events. 

Enero also supports CareerTrackers, a not-for-profit organisation 
whose mission is to provide pathways and support systems for young 
Indigenous adults to graduate from university. CareerTrackers also 
facilitates opportunities for students to undertake paid multi-year 
internships with a variety of organisations. Enero will welcome our 
fourth CareerTrackers student this December and is proud to work 
closely with this exceptional organisation.

Ignite Possibility 
Program

Across the Atlantic, Enero Group wholly owned subsidiary, 
Hotwire Group, launched the Ignite Possibility Program (HIPP). 
The purpose of this program is to invest USD 1 million in pro-bono 
marketing and public relations services to tech or tech enabled 
organisations led by or supporting minority communities. It is 
part of the broader Diversity, Equity and Inclusion (DEI) strategy 
designed to create meaningful and sustainable change in our 
business and our industry.

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Enero Group Limited · Annual Report 2021

Since 2013, Hotwire’s most recent acquisition, McDonald Butler,  
has been actively supporting African development charity Mellon 
Educate. Mellon Educate is an Irish-based African development 
charity founded by developer and philanthropist Niall Mellon in  
2002 and established as a charitable company in 2004.

Thanks to the enormous collective effort of volunteers, in conjunction 
with the South African government, the charity has built houses for 
175,000 homeless people in South Africa’s poorest townships.

In 2013, the charity redoubled its commitments to those less fortunate 
in Africa, pledging a 10-year education development program to 
provide better education to more than 100,000 African children.  
A highly ambitious target in co-operation with local community school 
collaboration, Mellon Educate has already extended educational 
access and standards of education for over 50,000 primary school 
children aged between four and 12 in Kenya and South Africa.

In addition to the schools building program, Mellon Educate also 
provides a mentoring and coaching program through the Mellon 
Educate Results Program, to help upskill teachers and help raise  
and sustain school grades from below 20% to above 75%.

About Pennies – www.pennies.org.uk

McDonald Butler, now part of Hotwire Group, has also been  
actively supporting the micro-donations charity, Pennies.

Pennies is an award-winning fintech charity with an important mission: 
to protect and grow micro-donations. Micro-donations allows the public 
to donate a few pence to charity when paying by card or mobile wallet 
in a simple way. To date, Pennies has raised over £30 million in  
micro-donations, with over 100 million donations from the public 
supporting over 750 charities.

The Hotwire team have been instrumental in helping to grow the 
micro-donations movement through relationships with technology 
companies and retailers and providing pro-bono strategy, creative  
and consultancy work.

In 2020, Mike Butler, Head of Hotwire Marketing, received the 
award for ‘Most Outstanding Contribution in Accelerating the Pennies 
Movement’ on behalf of the team.

ECONOMIC RESPONSIBILITY 

Enero is a proud member of Supply Nation. Supply Nation’s purpose 
is to work with procurement departments within Government and 
Corporate industries to connect them with the rapidly growing 
Indigenous business sector. They have a five-step verification process 
to ensure that businesses registered with Supply Nation are genuinely 
Indigenously owned and operated. 

Supply Nation also works with businesses to develop procurement 
policies to support the Indigenous business sector. Supply Nation 
understand that there is economic value and long-term business 
benefits to supplier diversity and the organisation unlock 
opportunities to include Indigenous businesses into your  
supply chain. 

ETHICAL CONDUCT TRAINING AND POLICIES

Enero is committed to creating a safe and friendly workplace  
free from discrimination and a place our employees can thrive 
regardless of race, religion, sexual preference, gender, marital status  
and/or disability. We pride ourselves on our world-class learning  
and development program which brings our policies to life and ensures  
our people really understand what it means to work in a respectful  
and inclusive way. 

We ensure we have clear and straightforward policies, backed 
by bespoke training, that focus on creating a safe and respectful 
workplace. They include a focus on:

•  Discrimination, harassment and bullying;
•  Modern Slavery;
•  Anti-bribery and Corruption;
•  Environmental impacts;
•  Whistleblowing.

Enero Group Limited · Annual Report 2021

15

Shaping the future 
though creativity  
and technology

The Group’s collective of specialist agencies are the masters of creativity, 
technology and data within differentiated storytelling verticals. Each 
of them brings their unique combination of skills to the fore in driving 
technology to extraordinary advantage. Together, they form the most 
compelling and technologically capable collective in the market today; 
delivering end-to-end storytelling for our clients around the globe. Over  
the next few pages, delve into the detail of each Company’s specialism  
in creating customer connections, one carefully crafted story at a time. 

16

Enero Group Limited · Annual Report 2021

BMF

Connecting emotion to effectiveness  
with the Long Idea
BMF are the creative leaders in delivering effectiveness through 
emotion. They turn brands into welcome intruders in between the 
ears of every Australian, with long ideas that form deep relationships. 
With the help of those relationships, BMF grows clients, wins more 
customers, and takes home more marketing effectiveness awards 
than anyone else in the market. 

BMF has been named Effective Agency of the Year twice in three  
years, and their client ALDI has been crowned Effective Advertiser  
of the Year three years in a row. In FY21, they were also awarded:

•  Mumbrella Creative Agency of the Year;
•  Mumbrella Best Agency Culture Award;
•  APAC Grand Effie Award;
•  Australian Grand Effie Award; 
•  Tangrams Platinum Effectiveness Award;
•  B&T Best Radio and OOH Campaign of the Year. 

In FY22, BMF will go even bigger, by building on the momentum of  
a year like no other. How? Their creativity has been tasked to help 
defeat the global pandemic, by inspiring the nation to get vaccinated 
and continue the fight against domestic violence in Australia.

CASE STUDY: ALDI
SHOWING HOW YOU’RE THE SAME CAN BE THE DIFFERENCE

•   Research showed that, aside from ensuring produce ‘looked  
fresh’, the key comms lever to drive quality perceptions (and 
therefore consideration) was ‘Aussie Made’.

•   ALDI had little brand equity when it came to Australian  
sourcing, farming and food, while their competitors  
were synonymous with ‘Aussie Fresh’.

The strategy

To get shoppers who thought ALDI Fresh was a compromise because  
the prices were too ‘Good Different’ to be true, to realise ALDI’s almost 
100% ‘Aussie sourced’ fresh quality – by proving that ALDI’s ‘Fresh’ 
comes from the same place as Coles and Woolies, it just costs less.

The execution

The Fresh Food Migration campaign. Highlights included capturing  
the Great Banana Migration on film for the first time – as an epic flock  
of Fresh Australian bananas in full flight leaves the plantations and  
makes its way south in search of a better place – ALDI. A herd of  
BBQs cooking porterhouse steaks travelling across the plains, and 
carrots swimming upstream like salmon, ran across OOH, social  
and Instagram stories showcasing Aussie produce at ALDI prices.

The channels

BMF boosted consideration by isolating the best performing  
channels, then partnering with Facebook and Instagram to unlock 
new ways to prove ALDI’s Freshness: Traceability – proving ALDI 
Fresh comes straight from the source by showing provenance on 
retail, catalogue and POS; and Mythbusting – giving Facebook and 
Instagram communities a source of fresh truths with cheeky polls  
and hard-hitting facts. 

The results

Fresh sales grew more than twice as fast as total sales during  
the campaign period, rising 17.7% on average across fresh  
meat, produce and seafood sales; while there was a 41%  
growth in traffic to fresh produce pages.

Enero Group Limited · Annual Report 2021

17

The challenge

Despite the gains of the brand platform Good Different, when it  
came to Fresh, ALDI’s German heritage held it back. Shoppers 
thought ALDI’s produce was foreign, too. So it could never be  
as good as Coles or ‘The Fresh Food People’ Woolies.

The key insights

•   100% of fresh ALDI meat is sourced in Australia, 97% of  
fresh fruit and vegies are grown here. ALDI even sources  
much of its fresh meat, fruit and vegetables from the same  
farms as the ‘big two’. 

Hotwire

Igniting possibility with  
human-first tech storytelling
For more than two decades, Hotwire has dominated Tech PR.  
They continue to broaden and deepen this dominance at the  
global intersection of creativity, technology and data. Their work  
has its genesis in Silicon Valley, where they’re connected to the  
newest technologies and global industry influencers, and where  
they work closely with the world’s fastest growing tech brands.  
The agile Hotwire team is connected to tech centres around the  
world including London, Munich, Paris, Sydney, Madrid, Milan, 
Frankfurt and New York, and operates as one team globally to  
help tech and innovation leaders tell their stories. The team  
has recently been recognised with awards including:

•  Global Tech Agency of the Year; 
•  EMEA Tech Agency of the Year; 
•  US Tech Agency of the Year;
•  PR Week Best Places to Work.

With a human-first mentality, Hotwire helps clients ignite the incredible 
possibilities of their technology, through emotive, provocative and 
unexpected creativity. With more than two decades of experience at 
the forefront of tech innovation, they do so at the lightning speed of 
the tech industry, which helps deliver their unique strategic advantage 
– and leads to award-winning creative work, too. Hotwire was recently 
recognised with three Cannes Lions; demonstrating the power, 
potency and effectiveness of their creativity.

Hotwire has a laser focus on developing and implementing more 
ways to mine and use data, as the basis of all planning, execution 
and measurement. As they evolve to a consultancy approach, this 
concentration is witnessed in the global implementation of The  
Hotwire Way, a methodology that harnesses the power of data and 
transforms it into the basis of integrated communications programs. 
At the forefront of effective data measurement, Hotwire is a board 
member of AMEC (Association for the Measurement and Evaluation  
of Communications) and use their data centric measurement 
framework to prove the outcomes and commercial impact of 
communications activities. 

Looking forward  
with bold ambition

In FY22 and beyond, the entire Hotwire business strives to become recognised as the pre-eminent 
global tech communications consultancy. It’s this ambition that fuels the desire for external 
recognition, and the ambition that has already landed global, US and EMEA tech agency of the 
year awards. It’s this ambition which drives their successes in working with the world’s most 
innovative tech brands, on their most important challenges, in their most important markets.  
The same ambition guides the continued deepening and broadening of core competencies, 
ensuring they continue to provide inspiring, pragmatic and effective communications strategies 
that deliver business results.

18

Enero Group Limited · Annual Report 2021

CASE STUDY: AVAYA
REDEFINING THE NARRATIVE

The challenge

The messaging and channels

Avaya was well known as a communications hardware provider.  
Yet the industry had radically changed to prioritise SaaS companies. 
Avaya needed to shed its legacy image and reshape the market 
narrative, showing a refreshed business model and value proposition. 

The process

Hotwire interviewed experts across Avaya Marketing, Product  
and Strategy; conducted a market competitor scan; and used  
insight from analyst reports to create brainstorming materials. 

The key insights 

•   Avaya’s software has a unique benefit to the end user –  

it brings together several different ways for people to connect. 
Avaya’s competitors were strongly associated with specific 
communication technologies, such as video or chat. 
•  Avaya was stuck on the product announcement carousel.
•   While they did appear in trade publications, these didn’t meet  
the audience in the highest impact publications for sales.

The solution

Hotwire worked closely with Avaya to map out the ‘new Avaya’  
story, creating an internal messaging playbook, an overview  
of core customers and statistics, and impressive anecdotes  
for executives to use in backing up the story. 

Avaya had to be seen bringing digital collaboration to life. Hotwire 
mapped out key influencer relationships, and a clear path to educate 
them. Major feature stories were secured with Business Insider, Silicon 
Valley Business Journal, and influential trade and channel outlets, 
allowing Avaya to tell its transformation stories to new audiences. 

Once the magnitude of Avaya’s impact during the WFH mandate 
became apparent, Hotwire explained how Avaya was supporting 
its customers with key initiatives, and set out the CEO’s POV on the 
rapid changes taking place, working quickly to shape and update the 
narrative around Avaya as the go-to partner for companies shifting 
their communications and collaboration efforts to a remote model, 
laying out key ‘wins’ for the brand and a plan to execute them. 

Hotwire secured segments with Avaya’s CEO on CNBC Mad Money, 
Fox News, CNN and TD Ameritrade, where he discussed Avaya’s 
pivotal role in supporting the WFH era, and Avaya’s recent cloud 
transformation; thereby giving investors, shareholders, brokers, 
customers and partners confidence that Avaya had the right offering. 

The results

As TD Ameritrade noted, “The street is really viewing you  
as a cloud stock.”

In eight months, Hotwire secured 200+ pieces of earned coverage, 
including six Tier One broadcast opportunities. In FY20, Avaya 
consistently came top in share of voice versus its competitors,  
and enjoyed a 32% YoY increase in shareholder value. Forrest 
Monroy, Head of Global Corporate Communications at Avaya, said: 
“It was imperative that the reimagined Avaya brand become better 
understood by the market, especially new and existing customers  
and partners. Hotwire partners with me to do that every day.”

Enero Group Limited · Annual Report 2021

19

Orchard

Delivering digitally  
optimised experiences
Orchard represents the best in the emerging communications 
channels and creative technology services through a core service 
offering of digital brand, communications and social, digital products 
and experiences, and data and analytics. Their unique skill is creating  
truly connected brand experiences, by understanding the key 
touchpoints of a customer journey and creating the best content  
for each brand, within the best context for the audience, powered  
by the best technology platforms. 

Despite lockdowns, the shift to remote working, client cuts and 
market disruption, this year has seen Orchard grow their team with 
an additional 20 full-time staff; as well as revenue, with 11 new client 
partners. It’s an achievement made possible by effective work, a 
willingness to embrace change and a strong agency strategy, brought 
to bear with a combination of Orchard’s long-held leading vertical 
expertise in health and wellness; coupled with the growth and demand 
in digital services over the year, as the nation’s brands immediately 
looked towards digital channels during the pandemic. 

Extending and excelling  
in experiences
Orchard has doubled down on data capability and services, 
investing in Digital Experience Optimisation (DXO), and developing 
organisation-wide Business Intelligence tools for clients like Hoyts, 
and customer innovation for clients like ALDI. At the same time, 
they’ve expanded the depth and breadth of in-house technical 
development capability, including certification and partnerships with 
leading platforms such as Adobe, Optimizley, Kentico and Salesforce. 
And despite the pandemic, throughout the year, we’ve managed 
effectively and with a steady hand, resulting in zero COVID-related 
headcount reductions. 

A great recognition of the team’s expertise, and a milestone of the 
agency during the year, was to be awarded the ADNews digital agency 
of the year. Orchard was also a finalist in best CX agency partner; and 
in the Mumbrella awards won the best use of user experience and was 
a finalist for data-driven marketing and specialist agency of the year. 
These are all great indicators that as an agency Orchard is advancing 
well in the spheres of modern marketing and where the client need  
and demand is high. 

Looking forward  
with bold ambition

Orchard will continue investing in their trifecta of growth. They plan to invest behind their fast-
growing NYC office to further expand capabilities and tap into the enormous North American 
healthcare market. With world health literacy at an all-time high, they will continue to develop 
differentiated digital health IP and evolve the health service offering. And with the proliferation 
of marketing technology, Orchard will double down on technology-powered connected 
experiences, helping clients navigate and optimise their MarTech investments.

20

Enero Group Limited · Annual Report 2021

CASE STUDY: HYUNDAI
TRANSFORMING DIGITAL CX 

The challenge

The results

This year saw Orchard cement foundation platforms and leverage 
emerging tech to continue providing Australia’s most delightful 
performant automotive customer experience as part of their  
ongoing relationship with Hyundai. 

Strong YOY results driven by this work included a 21x increase in 
homepage traffic conversion to model and pricing pages; a 30% 
increase in digital leads; and a 205% increase in lead to car price 
calculator conversion. 

The strategy

Throughout the year, the work was guided by three objectives:  
to inform customers and reduce customer friction; to increase 
customer acquisition; and to reimagine how customers can  
discover a Hyundai vehicle.

The solution

 The key objectives came together to create a multitude  
of impactful initiatives, including: 

•   Customer inspections of models in their own  

driveways with industry-first auto AR. 

•   A world-class ownership member portal, centralising  

all essential services within one click. 

•   A single source of digital truth for all retail offers and  
pricing, now leveraged across the Hyundai network. 
•   A future-proof product management roadmap with the  
development of a comprehensive Product Information  
Management system. 

•   And, for the first time, showing pricing during online  

model customisation – further closing the gap between  
interest and purchase intent.

Kevin Goult, Marketing Director of Hyundai Australia, commented: 
“Hyundai began its partnership with Orchard over three years ago, 
where an outdated platform and basic customer data were the tools 
driving our digital customer experience. In late 2018, we embarked on 
a journey to define a next generation automotive customer experience 
that delivered on business needs, informed by innovation and existing  
customer behaviour. Throughout that process, Orchard has successfully 
brought Hyundai departments together, unifying marketing, sales 
and IT around a common goal: plan and deliver the most progressive 
auto CX in Australia. We still have more to do, but thanks to our 
partnership, we have the right foundations in place to deliver our  
digital roadmap, and delight our customers at every step. With 
Orchard as our key digital partner, we’re looking forward to  
continued innovation as we raise the standard for Aussie  
digital automotive customer experience.”

Enero Group Limited · Annual Report 2021

21

OBMedia

Maximising digital advertising  
with real-time tech 
OBMedia is a technology driven, proprietary advertising  
technology platform. They facilitate high-intent and high-value  
user traffic between publishers and search-based advertisers,  
which means publishers want to work with them – because they  
help to maximise the value of their ad inventory; and advertisers  
recognise the value of working with them to provide high-intent  
traffic from a previously untapped range of channels. 

Doubling users in FY21

Over the course of FY21, OBMedia continued to focus on investing in 
capabilities to accelerate the performance of their platform, whilst also 
continuing to diversify and strengthen the business, as investments 
in technology and process efficiency paid off in the form of a highly 
competitive product. Sources of traffic continue to grow, and the 
number of publishers OB serves on the platform almost doubled in FY21, 
while they delivered a total of 160 million consumers to advertiser sites. 

Driving sustainable growth 

The OBMedia proprietary advertising technology platform  
drives sustainable, and growing, competitive advantage  
through a range of distinct capabilities, including:

•  End-to-end advertisement conversion tracking;
•  Omnichannel customer acquisition;
•  Real-time ad performance optimisation;
•   Real-time fraudulent traffic monitoring  

(resulting in leading traffic quality scores); 
•  Real-time data reporting to platform users.

With these capabilities in place, the technology generates  
a virtuous flywheel – the more traffic generated by the ads  
placed, the better the optimisation models perform, and  
the more profits generated for both partners and  
advertisers – which in turn drives more traffic. 

Looking forward  
with bold ambition

As a business underpinned by technology, OBMedia is positioned to continue to grow at a rapid rate while 
maintaining excellent profitability. The virtuous flywheel effect allows for continued margin expansion 
which in turn fuels ongoing investments in new people and capabilities. A low fixed cost base ensures  
the business is financially scalable, as they embrace a rapid next phase of growth. 

OBMedia will continue to benefit from the long-term secular shifts towards digital and e-commerce – 
the US digital advertising market is forecast to be $150 billion in 2021, and will continue to grow rapidly 
(estimated at 20%+ p.a. over the next three years). In order to capitalise on this market expansion, they 
will continue to invest in the OBMedia business to unlock new capabilities, and are exploring potential 
acquisitions to accelerate growth. 

In the second half of FY21, OBMedia completed a major platform migration from SQL to Snowflake, 
which has enabled real time reporting for their partners. Our AI and automation investments are fuelling 
continuous improvements to the optimisation engine, ensuring their proprietary technology continues  
to drive industry leading click-through rates, with contextually relevant and programmatically efficient ads. 

Despite rapidly evolving industry trends on privacy, OBMedia is well positioned for the future privacy-
conscious world of digital media with unique and valuable first-party data supplied to their advertisers  
and publishers, without reliance on third-party cookies.

22

Enero Group Limited · Annual Report 2021

CASE STUDY: SUCCESS BY NUMBERS
DELIVERING HIGH-INTENT CONSUMERS TO BRANDS

130M

Consumers delivered to  
advertiser websites  ·  Up 45%

5,000+

Number of advertising  
campaigns  ·  Up 84%

PROPRIETARY ADVERTISING TECHNOLOGY PLATFORM

Programmatic platform

Data warehouse 

Privacy Compliant

Uses AI and automation to 
enhance advertising efficiency  
in monetising web traffic

Automated customer acquisition,  
real-time reporting and revenue 
attribution platform

Well positioned for the future of online 
privacy with first party data, not reliant  
on third-party cookies

OBMEDIA’S BUSINESS DRIVERS

Accelerating 
e-commerce  
and digital  
adoption

Consumers

Digital 

Publishers

Advertisers

Uses AI to  
deliver relevant 
marketing content  
to consumers 

Maximises the  
value of advertising  
inventory for  
publishers

Delivers high  
intent customers  
to advertisers, 
maximising return  
on adspend

Enero Group Limited · Annual Report 2021

23

The Leading Edge

Driving smart decision  
making through data 
The Leading Edge remains one of Australia’s longest operating and 
well credentialled insight, data, analytics and strategy consultancies. 
Their unique mix of experienced consultants, designers, researchers, 
developers and in-house data and analytics operations solve client 
problems from developing brand and customer strategies that fuel 
behaviour change, to identifying and exploiting new paths to growth 
and increasing opportunities for market success. 

In 2021, TLE worked alongside major local and global clients to help 
drive strategy and pathways to growth through the smart use of data. 
TLE worked locally with sister Enero agencies, as well as completing 
large-scale international work for TWE, DSM and Datorama, as they 
refined their offerings to deliver value added data-driven strategic 
advice to clients seeking new growth pathways post COVID. 

CASE STUDY: TREASURY WINE ESTATES
UNDERSTANDING THE FUTURE OF GLOBAL LUXURY 

One of Australia’s major global ASX-listed companies – Treasury Wine 
Estates – needed to understand customer needs and possible futures 
of global growth in luxury and luxury wine consumption.

The project was a major research and client undertaking – 
researching thousands of consumers across four key global wine 
markets including Australia, the UK, the US and China. The study  
took on added significance given the issues with the Australia-China 
wine trade experienced late in 2020. 

Working across four continents, TLE talked in-depth with 100 luxury 
and premium wine buyers, surveyed over 6,500 luxury and premium 
wine buyers and engaged with numerous experts around the globe 
on the subject of luxury, to explore in-depth what it means in today’s 
dynamic and ever changing market landscape. 

Working closely with the TWE global marketing team and agency, 
TLE showcased the wine journey for the luxury consumer, and 
demonstrated the opportunities for TWE and their portfolio of  
global brands. 

The TLE insights drove TWE’s global luxury strategy as they  
move to target a more premium and luxury consumer. The project 
demonstrated the TLE core proposition: that strategy fuelled by  
data and insight is powerful in allowing clients to create pathways  
to growth, and gives them confidence in changing their businesses,  
both domestically and internationally. 

Treasury Wine Estates recent investor rounds showcased their 2025 
Global Luxury Strategy – termed ‘Boldly leading change in the world  
of wine’, which referenced this major global study and how it provided  
a platform for TWE’s ambitions in the coming years. Speaking about 
the project, Angus Lilley, CMO of TWE, said: “We recognise we need to 
stay ahead of the category and our competitors, and for that we need 
bold foresight … the kind of game changing intelligence that can shape  
a different kind of future as a true consumer-driven business.”

24

Enero Group Limited · Annual Report 2021

CPR

Accelerating positive health outcomes 
CPR Communications & Public Relations is a leading communications 
consultancy founded in 1994. They work across three core disciplines: 
Media and Public Relations; Issues Management; and Government 
Relations. CPR’s key strategic difference is direct experience, with 
media advice coming from former journalists; political advice from 
former MPs; and advisers drawn from both sides of politics. 

CPR specialises in complex regulatory environments  
that attract political and public scrutiny, including:

•  Health and medical research;
•  Aged care and childcare;
•  Energy and waste;
•  Infrastructure and development;
•  Legal and financial services.

Leading through the pandemic
The pandemic forced Australia to make medical research and health 
technology leaps, that once would take 15 years, in less than two years, 
with the normalisation of telehealth and e-prescriptions, and rapid  
at-home diagnostic tools to help triage viral infections that may 
necessitate isolation. Against this backdrop in FY21, some of CPR’s 
biggest achievements came through their exemplary work with 
Australia’s leading medical research institutes, medical device 
manufacturers, and health technology experts. They helped clients 
attract more than $315 million in investment to support cancer research, 
genomics and dementia care; to accelerate the commercialisation  
of health technologies; and to support the advanced manufacturing  
of medical devices that are exported globally.

CASE STUDY: MEDICAL RESEARCH AND LIFE SCIENCES 
FOSTERING CRITICAL RELATIONSHIPS

CPR worked with Melbourne Genomics Health Alliance in the  
lead-up to the Victorian State Budget 2020-21, resulting in a $35 
million investment over the next four years. The funding will help 
Melbourne Genomics continue to build Victoria’s global position as 
a leader in health technology and innovation, and in the real-world 
application of genomics. 

For Planet Innovation, one of the world’s leading healthcare innovation 
companies, CPR facilitated engagement with the highest levels of 
Government. Planet Innovation recently welcomed Prime Minister 
Scott Morrison and Minister Karen Andrews, and Victorian Ministers 
Martin Pakula and Jaala Pulford, on separate tours of its Victorian-
based Medtech Manufacturing Facility. These face-to-face experiences, 
where decision makers have a chance to see advanced manufacturing 
and health technology innovation in action, support closer connections 
between industry and Government, and build stronger partnerships.

CPR also worked with the Victorian Comprehensive Cancer Centre 
across FY21 to secure $33.1 million from the Victorian Government 
to help ensure world-class cancer outcomes for all Victorians, and 
enable the delivery of strategic programs including improving data 
linkages to accelerate cancer research. The VCCC’s work includes 
giving cancer patients in regional Victoria access to cutting-edge 
medical trials, which is crucial given data shows cancer outcomes  
can almost be predicted by postcode, with five-year survival rates  
falling the further the patient lives from a city centre. 

CPR works with clients to drive awareness of the significant health  
and economic opportunities that can be unlocked through investment  
in medical research, innovative health technologies and life sciences. 
It is work that creates highly skilled jobs and has the potential to  
deliver positive health outcomes – not just for Australians but for  
people around the globe.

Enero Group Limited · Annual Report 2021

25

Financial  
Report

FOR YEAR ENDED 30 JUNE 2021

26

Enero Group Limited · Annual Report 2021

Directors’ Report 

Directors’ Report

The Directors present their report, together with the 
financial statements of Enero Group Limited (the 
Company) and of the Group, being the Company and its 
controlled entities, for the year ended 30 June 2021; and 
the auditor’s report thereon. 

Directors 
The Directors of the Company at any time during or since 
the end of the financial year are: 

Ann Sherry AO – Independent Non-Executive Chair 
Ann was appointed as Chair and Non-Executive Director 
on 1 January 2020.  

Ann is a recognised business leader in Australia who is 
currently a Director of ASX-listed National Australia Bank, 
Chair of its Customer Committee and a member of its 
Remuneration Committee. Ann is also a Director of ASX-
listed Sydney Airport, Chair of its Remuneration and 
Nomination Committee, as well as a member of its Safety, 
Security and Sustainability Committee. 

Ann is Chair of UNICEF Australia and also a Director of 
Infrastructure Victoria, Cape York Partnerships, Australia 
and New Zealand School of Government (ANZSOG), The 
Climate Ready Initiative and the Museum of Contemporary 
Art. Ann is the former Chair and Chief Executive Officer of 
Carnival Australia and continues as an adviser to Carnival. 
She was previously at Westpac for 12 years and was the 
CEO of Bank of Melbourne and the CEO of Westpac New 
Zealand and Pacific Banking. 

In 2015, Ann was named the overall winner of the AFR 100 
Women of Influence for her corporate leadership and 
achievements in promoting diversity and female 
representation across a variety of sectors during her  
30 year career. 

Ann is a member of the Remuneration and Nomination 
Committee. 

Susan McIntosh – Non-Executive Director 
Susan was appointed as a Non-Executive Director of the 
Company on 2 June 2000. 

Susan has more than 35 years’ business experience in 
media (international television production and distribution 
and radio) and asset management, and is the Managing 
Director of RG Capital Holdings (Australia) Pty Ltd. Prior to 
joining RG Capital, Susan was Chief Financial Officer of 
Grundy Worldwide Ltd and played an integral role in the 
establishment of its international television operations and 
in the eventual sale of the company in 1995. 

Susan was previously a Director of RG Capital Radio Ltd 
and E*TRADE Aust Ltd. Susan is a member of the Institute 
of Chartered Accountants.  

Susan is a member of the Audit and Risk Committee. 

Anouk Darling – Independent Non-Executive Director 
Anouk was appointed as a Non-Executive Director of the 
Company on 6 February 2017. 

Anouk has over 20 years’ experience in marketing and 
brand strategy. Anouk is a Director of Macquarie Telecom 
Limited (ASX: MAQ) as well as a member of its Audit and 
Risk Committee, and Chair of the Remuneration and 

Nomination Committee. Anouk is also a Board member of 
Discovery Holiday Parks and is Chair of its People and 
Remuneration Committee. 

Anouk is currently the Chief Executive Officer for the Scape 
Group. Previously Anouk held an Executive role as Chair of 
Moon Communications Group, a business which she 
worked in for 12 years, where she firstly held the role of 
Strategy Director and then served as Chief Executive 
Officer. 

Anouk is Chair of the Audit and Risk Committee and a 
member of the Remuneration and Nomination Committee. 

David Brain – Independent Non-Executive Director 
David was appointed as a Non-Executive Director of the 
Company on 10 May 2018.  

David has over 25 years’ experience in public relations and 
integrated communications. David’s most recent Executive 
role was as a Director of the Group supervisory board of 
Edelman, the world’s largest Public Relations firm, and a 
member of its global management board. During 13 years 
at Edelman, he was CEO of the Europe Middle East and 
Africa (EMEA) region and latterly, CEO of Asia Pacific 
Middle East and Africa (APACMEA). 

Prior to Edelman, David was Co-CEO of Weber-Shandwick 
UK and Managing Director at Burson-Marsteller UK. He 
has also worked in Corporate Affairs at Visa International 
and as a planner in advertising. 

David is currently Chair of parking technology company 
Parkable; Chair of child poverty charity Share My Super; 
Advisory Board member of The Spinoff, New Zealand’s 
most successful online news magazine, and Co-Founder of 
research start-up Stickybeak. 

David is a member of the Audit and Risk Committee. 

Ian Rowden – Independent Non-Executive Director 
Ian was appointed as a Non-Executive Director on 21 
November 2018.  

Ian is a recognised global business leader whose career 
has spanned marketing, operational and commercial 
leadership roles across four continents with some of the 
worlds most admired brands and in the world’s most 
diverse marketplaces. 

Ian began his career with The Coca-Cola Company in 
Sydney, Australia in 1980 and for over 20 years held 
numerous senior executive roles with the company 
worldwide. These included Region President for the China 
Division, based in Hong Kong and Global Head of 
Consumer Communications, based in Atlanta, Georgia. 
From 2000 to 2004 he served as Chief Marketing Officer 
for The Callaway Golf Company. 

In 2004 he joined Wendy’s International as Chief Marketing 
Officer, a position he held until 2007 when he was 
appointed Chairman and CEO, Asia Pacific for Saatchi & 
Saatchi. From 2011 to 2015 he served as Partner at The 
Virgin Group and concurrently as a Board Member of Virgin 
Galactic and Virgin Produced.

Enero Group Limited Annual Report 2021    27 

27

Enero Group Limited · Annual Report 2021 
 
 
Directors’ Report 

Ian is a Non Executive Director of Reliance World 
Corporation (ASX: RWC), a member of the Investment 
Advisory Board of Innovate Partners LLC – a Los Angeles 
area based venture capital firm, and Chair of  
BrightGuard LLC. 

Ian is the Chair of the Remuneration and Nomination 
Committee. 

Brent Scrimshaw – CEO and Executive Director 
Brent was appointed Chief Executive Officer and Executive 
Director of the Company on 1 July 2020. 

Brent is a creative and brand led business leader with 
specific expertise in global consumer brands, media and 
publishing, technology, retail and sports. Brent built his 
career at Nike Inc. including his most recent roles as Vice 
President/Chief Executive Western Europe, Vice President 
and Chief Marketing Officer EMEA based in Amsterdam 
and GM Regional USA based in New York city. He has 
also held other senior leadership roles in Europe, the USA 
and Australasia in General Management and Marketing. 
Brent was also part of Nike’s global commercial operations 
leadership team contributing to the development of the 
Nike Inc. brand and commercial strategy in Europe, the 
USA, China and Japan. Brent was also the founder and 
CEO of Unscriptd, a technology led sports media company, 
which was acquired by Google Ventures backed 
publisher The Players Tribune in New York in 2018. 

Brent is a Director of the Melbourne International Arts 
Festival – Rising, a Non-Executive Director of ASX-listed 
Kathmandu Holdings Limited and was previously a Non-
Executive Director of Catapult Group International Limited, 
Rhinomed Limited and Fox Head Inc in California, USA.   

Company Secretary 
Cathy Hoyle was appointed Company Secretary on  
8 March 2021. She is also the Group General Counsel.  
Cathy is a practising Solicitor in New South Wales Australia 
and holds several degrees including a Master of Laws from 
the Australian National University. 

Brendan York resigned as Company Secretary on  
31 March 2021. 

Committee Membership 
At the date of this report, the Company had an Audit and 
Risk Committee and a Remuneration and Nomination 
Committee. Members of these Committees were: 

Audit and Risk Committee 
Anouk Darling (Chair) 
David Brain 
Susan McIntosh 

Remuneration and Nomination Committee 
Ian Rowden (Chair) 
Ann Sherry 
Anouk Darling 

Principal activities 
The principal activities of the Group during the course of 
the financial year were integrated marketing and 
communication services, including strategy, market 

28    Enero Group Limited Annual Report 2021 

research and insights, advertising, public relations, 
communications planning, design, events management, 
direct marketing and programmatic media. 

Corporate Governance 
The Directors recognise the requirement for and have 
adhered to the principles of corporate governance. 

A copy of the Company’s full 2021 Corporate Governance 
Statement, which provides detailed information about 
governance, and a copy of the Company’s Appendix 4G 
which sets out the Company’s compliance with the 
recommendations in the fourth edition of the ASX 
Corporate Governance Council’s Corporate Governance 
Principles and Recommendations (ASX Principles), is 
available on the corporate governance section of the 
Company’s website at http://www.enero.com/investor-
centre/corporate-governance. 

Operating and Financial Review 
Information relating to the operating and financial review of 
the Company and its strategy is outlined on pages 31 to 33 
and forms part of this Directors’ Report.   

Directors’ meetings 
The number of Directors’ meetings (including meetings of 
committees of Directors) and the number of meetings 
attended by each of the Directors of the Company during 
the financial year were: 

Board 
meetings 

Audit and 
Risk 
Committee  
 meetings 

A 

7 
6 
7 
7 
7 
7 

B 

A 

B 

7 
7 
7 
7 
7 
7 

– 
4 
4 
4 
– 
– 

– 
4 
4 
4 
– 
– 

Remuneration 
and  
Nomination 
Committee  
meetings 
B 
A 

2 
– 
2 
– 
2 
– 

2 
– 
2 
– 
2 
– 

Ann Sherry 
Susan McIntosh 
Anouk Darling 
David Brain 
Ian Rowden 
Brent Scrimshaw 

A = Number of meetings attended. 

B = Number of meetings held during the time the Director held office or 

was a member of the Committee during the year. 

Directors’ interests 
The relevant interests of each Director in the shares or 
SARs issued by the Group, as notified by the Directors to 
the Australian Securities Exchange in accordance with 
section 205G(1) of the Corporations Act 2001, at the date 
of this report, are as follows: 

Director 
Ann Sherry 
Susan McIntosh 
Anouk Darling 
David Brain 
Ian Rowden 
Brent Scrimshaw 
Total 

Ordinary  
shares 
18,750 
122,223 
19,607  
75,000 
75,000 
Nil 
310,580 

Share 
Appreciation 
Rights 
Nil 
Nil 
Nil 
Nil 
Nil 
1,250,000 
1,250,000 

28

Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Events subsequent to balance date 
Subsequent to the balance date, the Directors have 
declared a final dividend, with respect to ordinary shares, 
of 4.4 cents per share, fully franked. The final dividend will 
have a record date of 23 September 2021 and a payment 
date of 6 October 2021. Except for this event there has not 
arisen, in the interval between the end of the financial year 
and the date of this report, any item, transaction or event of 
a material and unusual nature likely, in the opinion of the 
Directors of the Company, to significantly affect the 
operations of the Group, the results of those operations, or 
the state of affairs of the Group in future financial years. 

Likely developments 
The Group will continue to focus on its strategy outlined in 
the operating and financial review. The Group will 
specifically focus on new business conversion and organic 
revenue growth to increase net revenue. Additionally, 
building scale and presence in the UK and USA markets to 
seek a more evenly weighted geographic contribution from 
net revenue and Operating EBITDA is a core element of 
the Group’s strategic framework. The Group will also 
continue to assess acquisition and capital deployment 
opportunities as they arise to complement the key 
operating business brands.  

Indemnification and insurance of officers and auditors 
Indemnification 
The Company has agreed to indemnify the following 
current Directors of the Company: Ann Sherry, Susan 
McIntosh, Anouk Darling, David Brain, Ian Rowden,  
Brent Scrimshaw and Company Secretary Cathy Hoyle 
against liabilities to another person (other than the 
Company or a related body corporate) that may arise from 
their positions as Directors, Secretaries or Executives of 
the Company and its controlled entities, subject to the 
Corporations Act 2001, except where the liability arises out 
of conduct involving a lack of good faith. The agreement 
stipulates that the Company will meet the full amount of 
any liabilities, including costs and expenses. The Company 
has also agreed to indemnify the current Directors and 
Secretaries of its controlled entities for all liabilities to 
another person (other than the Company or a related body 
corporate) that may arise from their position, except where 
the liability arises out of conduct involving a lack of good 
faith. The agreements stipulate that the Company will meet 
the full amount of any such liabilities, including costs and 
expenses. 

Insurance premiums 
During the financial year, the Company has paid insurance 
premiums in respect of Directors’ and Officers’ liabilities, for 
current Directors and Officers, covering the following: 
–  costs and expenses incurred by the relevant officers in 
defending proceedings, whether civil or criminal; and 
–  other liabilities that may arise from their position, with 
the exception of conduct involving a willful breach of 
duty or improper use of information or position to gain  
a personal advantage. 

The Directors have not included details of the amount of 
the premium paid in respect of the Directors’ and Officers’ 
liability and legal expenses insurance contracts, as such 
disclosure is prohibited under the terms of the contracts. 

Issue of shares and Share Appreciation Rights (SARs) 
Shares issued on exercise of SARs 
On 11 September 2020, the Company issued 580,659 
ordinary shares to employees exercising share 
appreciation rights under the Company’s Share 
Appreciation Rights Plan (SARP), which was approved by 
shareholders at the Company’s Annual General Meeting 
(AGM). The issue price of these shares was $1.62 and 
these shares rank equally with existing shareholders. 

Share Appreciation Rights 
Share Appreciation Rights issued 
During the year ended 30 June 2021, a total of 3,900,000 
Share Appreciation Rights (30 June 2020: 2,450,000) were 
issued to senior employees of the Group under the existing 
Share Appreciation Rights Plan. 
Unissued shares under Share Appreciation Rights Plan 
At the date of this report, unissued shares of the Company 
under the Share Appreciation Rights Plan are: 

Expiry date 
30 September 2021 
30 September 2021 
30 September 2021 
30 September 2022 
30 September 2022 
30 September 2023 
Total 

Number of 
SARs 
900,000 
599,999 
1,233,329 
483,337 
1,199,996 
1,200,008 
5,616,669 

Strike price VWAP 
(for the 20 business 
days prior to the 
grant) 
$1.23 
$2.13 
$1.52 
$2.13 
$1.52 
$1.52 

These SARs in the table above do not entitle the holder  
to participate in any share issue of the Company. 

Dividends 
Dividends declared and paid by the Company to members 
since the end of the previous financial year were: 

Fully franked: 
2020 Final dividend 
2021 Interim dividend 

Cents 
per 
share 

Total 
amount 
AUD ’000 

Date of 
payment 

3.5 
10.5 

3,033  2 October 2020 
9,099  16 March 2021 

Subsequent to the balance sheet date, the Directors have 
declared a final dividend, with respect to ordinary shares, 
of 4.4 cents per share – fully franked with a payment date 
of 6 October 2021. The financial effect of this dividend has 
not been brought to account in the financial statements for 
the year ended 30 June 2021 but will be recognised in the 
subsequent financial period. 
For further details refer to Note 16 Capital and reserves in 
this annual report. 

Risk management 
The Board has established a risk management policy for 
the management and oversight of risk and has delegated 
responsibility of compliance and internal control to the 
Audit and Risk Committee. 

Enero Group Limited Annual Report 2021    29 

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Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

Environmental regulation and performance 
The Board believes that the Group has adequate systems 
in place for the management of its environmental 
requirements and is not aware of any significant breach of 
those requirements as they apply to the Group.  

Auditor independence 
The Lead Auditor’s independence declaration as required 
under section 307C of the Corporations Act 2001 is set out 
on page 89, and forms part of the Directors’ Report for the 
year ended 30 June 2021. 

Rounding off 
The Company is of a kind referred to in ASIC Corporations 
(Rounding in Financial/Directors’ Reports) Instrument 
2016/191, dated 24 March 2016, and, in accordance with 
that Class Order, amounts in the consolidated financial 
statements and Directors’ Report have been rounded off to 
the nearest thousand dollars, unless otherwise stated. 

Remuneration Report 
The Remuneration Report on page 34 forms part of this 
Directors’ Report. 

Signed on behalf of the Directors in accordance with a 
resolution of the Directors: 

Ann Sherry AO 
Chair 
Sydney, 26 August 2021 

Non-audit services  
During the year KPMG, the Group’s auditor, has performed 
certain other services in addition to the audit and review of 
the financial statements. 

The Board has considered the non-audit services provided 
during the year by the auditor and, in accordance with 
advice provided by resolution of the Audit and Risk 
Committee, is satisfied that the provision of those non-audit 
services during the year by the auditor is compatible with, 
and did not compromise, the auditor independence 
requirements of the Corporations Act 2001 for the following 
reasons: 
–  all non-audit services were subject to the corporate 

governance procedures adopted by the Company and 
have been reviewed by the Audit and Risk Committee 
to ensure they do not impact the integrity and 
objectivity of the auditor; and 

–  non-audit services provided do not undermine the 

general principles relating to auditor independence as 
set out in APES 110 Code of Ethics for Professional 
Accountants, as they did not involve reviewing or 
auditing the auditor’s own work, acting in a 
management or decision-making capacity for the 
Group, acting as an advocate for the Group, or jointly 
sharing risks and rewards. 

Details of the amounts paid to the auditor of the Company, 
KPMG, and its related practices, for non-audit services 
provided during the year, are set out below. In addition, 
amounts paid to other auditors for the statutory audit have 
been disclosed in Note 31 Auditor’s remuneration of the 
notes to the financial statements. 

Services other than statutory audit 
Auditors of the Company 
Taxation compliance services: 
KPMG Australia 
Overseas KPMG firms 
Total services other than  
statutory audit 

2021 
$ 

2020 
$ 

26,000 
286,000 

– 
188,000 

312,000 

188,000 

30    Enero Group Limited Annual Report 2021 

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Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating and financial review 
The operating and financial review forms part of the 
Directors’ Report.  

Strategy and operations of the Group 
The boutique force in modern marketing, Enero Group is 
an international network of marketing and communications 
businesses located in seven countries and 13 cities, with 
over 600 employees. Enero is a group of specialists who 
accelerate high-growth businesses by transforming brands 
and deploying creative data and technology to enrich 
customer experiences. The Group includes Hotwire, BMF, 
CPR, Orchard, TLE and OB Media. During the year, the 
Group acquired McDonald Butler Associates, a UK based 
technology public relations agency, to further build the 
service offering of Hotwire Public Relations business. 
Group also sold its entire shareholding in Frank PR as the 
Group continues to sharpen its focus on the core agencies. 
The Group’s service offering includes integrated marketing 
and communication services including strategy, market 
research and insights, advertising, public relations, 
communications planning, design, events management, 
direct marketing and programmatic media. 

The Group has three key geographic locations: Australia, 
UK and USA – which house the majority of the Group’s 
businesses and employees. The Group also has a number 
of non-owned affiliates in other geographic areas which 
connect the Group into a global network. Being a nimble 
team with a global perspective, the Group is well positioned 
to take advantage of the new developments taking place in 
this highly dynamic sector 

Financial performance for the year 
The Group achieved Net Revenue of $160.6 million, an 
increase of 18.3% (2020: $135.8 million) compared to the 
prior reporting period. The increased revenue was driven 
by organic revenue growth in OB Media, BMF, Orchard 
and Hotwire. Sale of Frank resulted in reduction of revenue 
which was partially offset by contribution from two months 
of McDonald Butler Associates in the Group. The impact of 
COVID-19 on revenue pipeline has resulted in a greater 
weighting to existing client and organic revenue 
opportunities over new business opportunities. The Group 
continues to have a high proportion of client revenue 
exposure in the technology, healthcare and consumer 
staples sectors which have generally increased or at least 
held business activity levels. Net revenue growth was 
achieved by continuing businesses in all key geographic 
markets. 

The Group achieved Operating EBITDA of $45.6 million, an 
increase of 87.1% (2020: $24.4 million) compared to the 
prior reporting period. The Operating EBITDA margin 
increased from 18.0% in 2020 to 28.4% in 2021. This 
increase in the Operating EBITDA margin was driven by an 
increase in revenue and Operating EBITDA in the Group’s 
programmatic media platform business, OBMedia, which 
connects publishers with the world’s largest search 
engines. The business functions as a platform and 
therefore has achieved a higher margin than other 
businesses in the Group. No material movement in global 
headcount or operating costs notwithstanding the 
increased revenue; and $1.2 million (2020: $0.4 million) of 
Job Keeper subsidies in the Australian market received 
during the financial year relating to specific agencies that 
qualified for the Government support. 

The underlying net profit before significant items was $22.8 
million, compared to $12.9 million in the prior year as the 
Operating EBITDA increased by 87.1%. However, the 
statutory net loss after tax to equity owners was $0.4 
million, compared to profit of $10.7 million in the prior year 
as the Group recognised a non-cash accounting loss of 
$23.5 million relating to disposal of Frank PR and Foreign 
Currency Translation Reserve (FCTR) transferred to 
income statement on disposal of dormant foreign 
subsidiaries. 

In the current year, the Operating Brands segment 
generated approximately 59% of its net revenue and 75% 
of its Operating EBITDA from international markets. 

A summary of the Group’s results is below: 
In thousands of AUD 

2021 

2020 

Net revenue 
EBITDA 
Depreciation of right-of-use assets 
Operating EBITDA¹ 
Depreciation and amortisation 
EBIT 
Net finance income 
Present value interest charge 
Profit before tax 
Income tax expense 
Profit after tax 
Non-controlling interests 
Net profit after tax before significant 
items 
Significant items² 
Net (loss)/profit after tax attributable 
to equity owners 

160,634  135,825 
29,230 
(4,849) 
24,381 
(3,432) 
20,949 
217 
(1,937) 
19,229 
(3,397) 
15,832 
(2,951) 

49,904 
(4,291) 
45,613 
(2,796) 
42,817 
20 
(1,378) 
41,459 
(8,514) 
32,945 
(10,110) 

22,835 
(23,237) 

12,881 
(2,174) 

(402) 

10,707 

Cents per share 

Earnings per share (basic) – pre 
significant items 
Earnings per share (basic)  

26.4 
(0.5) 

15.0 
12.5 

1. Operating EBITDA, as defined in the basis of preparation section 

on page 33. 

2. Significant items are explained on page 32. 

Enero Group Limited Annual Report 2021    31 

31

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
Directors’ Report 

Reconciliation of statutory profit after tax to Operating 
EBITDA 
In thousands of AUD 

2021 

2020 

Net revenue 
EBITDA 
Depreciation of right-of-use assets 
Operating EBITDA¹ 
Depreciation of plant and equipment 
Amortisation of intangibles 
Net finance income 
Present value interest charge 
Loss on sale of controlled entities² 
Loss on disposal of dormant foreign 
subsidiaries² 
Incidental acquisition costs² 
Contingent consideration fair value 
loss² 
Statutory profit before tax 
Income tax expense 
Statutory profit after tax 

160,634 
49,904 
(4,291) 
45,613 
(1,922) 
(874) 
20 
(1,378) 
(9,878) 

(13,157) 
(202) 

– 
18,222 
(8,514) 
9,708 

135,825 
29,230 
(4,849) 
24,381 
(2,337) 
(1,095) 
217 
(1,937) 
– 

– 
– 

(2,174) 
17,055 
(3,397) 
13,658 

1. Operating EBITDA, as defined in the basis of preparation section 

on page 33. 

2. Significant items are explained below. 

Significant items 
2021 

•  On 2 March 2021, the Group entered into a sale 

agreement to sell its entire shareholding in Frank PR 
(75% issued capital) for a consideration of £915,000 
($1,647,000). The Group recognised an accounting 
loss on sale of $9,878,000 in the income statement 
for the year ended 30 June 2021. 

•  The Group disposed of 12 dormant foreign 

subsidiaries and recognised an accounting loss of 
$13,157,000 as it transferred the Foreign Currency 
Translation Reserve (FCTR) relating to these 
subsidiaries to the income statement for the year 
ended 30 June 2021. 

•  The Group incurred incidental costs of $202,000 

relating to acquisition of McDonald Butler Associates. 

2020 
The Group incurred contingent consideration fair value loss 
of $2,174,000 relating to revaluation of future contingent 
consideration payable to the vendors of Eastwick 
Communications. 

Geographical performance 
In thousands of AUD 

Net Revenue 
Australia 
UK and Europe 
USA 
Total Operating Brand Segment 

Operating EBITDA 
Australia 
UK and Europe 
USA 
Total Operating Brand Segment 
Support office 
Share-based payments charge 
Total Group 

Operating EBITDA margin 
Australia 
UK and Europe 
USA 
Total Operating Brand Segment 
Total Group 

2021 

2020 

65,043 
35,504 
60,087 
160,634 

58,645 
37,701 
39,479 
135,825 

13,129 
7,597 
32,345 
53,071 
(6,466) 
(992) 
45,613 

11,536 
5,703 
13,149 
30,388 
(5,443) 
(564) 
24,381 

20.2% 
21.4% 
53.8% 
33.0% 
28.4% 

19.7% 
15.1% 
33.3% 
22.4% 
18.0% 

Acquisition 
On 26 April 2021, the Group acquired 100% issued capital 
of McDonald Butler Associates, a UK based technology 
public relations agency. The purchase consideration was 
an upfront payment of £3,500,000 ($6,272,000) in addition 
to contingent consideration of 5,450,000 ($9,766,000) tied 
to the net revenue target through to the period 30 June 
2024. Refer to Note 22 Acquisition for details. 

Disposal 
On 2 March 2021, the Group entered into a sale agreement 
to sell its entire shareholding in Frank PR (75% issued 
capital) for a consideration of £915,000 ($1,647,000). The 
Group recognised a loss on sale of $9,878,000 in the 
income statement for the year ended 30 June 2021. Refer 
to Note 23 Disposals for details. 

The Group disposed of 12 dormant foreign subsidiaries 
and recognised an accounting loss of $13,157,000 as it 
transferred the Foreign Currency Translation Reserve 
(FCTR) relating to these subsidiaries to the income 
statement for the year ended 30 June 2021. Refer to Note 
23 Disposals for details. 

32    Enero Group Limited Annual Report 2021 

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Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basis of preparation 
The Directors’ Report includes Operating EBITDA, a 
measure used by the Directors and management in 
assessing the ongoing performance of the Group. 
Operating EBITDA is a non-IFRS measure and has not 
been audited or reviewed. 
Operating EBITDA is calculated as profit before interest, 
taxes, depreciation of plant and equipment, amortisation of 
intangibles, impairment of intangibles, loss on disposal of 
controlled entities and contingent consideration fair value 
loss. Operating EBITDA, reconciled in the table on  
page 32, is the primary measure used by management and 
the Directors in assessing the performance of the Group. It 
provides information on the Group’s cash flow generation 
excluding significant transactions and non-cash items 
which are not representative of the Group’s ongoing 
operations. 
Cash and Debt 
In thousands of AUD 
Cash and cash equivalents 
Contingent consideration liabilities 
Net cash¹ 

2021 
50,718 
(20,126) 
30,592 

2020 
47,581 
(25,553) 
22,028 

1.  Net cash excludes lease liabilities recognised as a result of the 
adoption of AASB16 Leases as they are considered operational 
liabilities.  

The Group has $30.6 million in net cash as at  
30 June 2021. Apart from contingent consideration 
liabilities, the Group has no loans or borrowings.  

Capital management 
The Group’s capital management strategy aims to balance 
returns to shareholders through dividends, funding 
acquisition and investment opportunities as well as 
maintaining adequate cash reserves for existing 
businesses. The Group continues to seek acquisition 
opportunities that are aligned with Group strategy from a 
geographical or expansion of services perspective. 

Cash flow – Operating activities  
Cash inflows from operating activities was $53.2 million 
(2020: $31.0 million). The increase in inflows was 
attributable to the increased Operating EBITDA achieved 
during the year and high cash collections. The Group 
converted 121% of EBITDA to cash for the year ended  
30 June 2021 (2020: 116%). 

Cash flow – Investing activities 
Cash outflows from investing activities was $21.2 million 
(2020: $13.3 million). The increase in outflows was 
primarily due to the contingent consideration payments 
made during the year in relation to both the Eastwick and 
Orchard acquisitions, and initial payment for acquisition of 
McDonald Butler Associates.  

Cash flow – Financing activities 
Cash outflows from financing activities was $26.7 million 
(2020: $14.0 million). The increase in outflows was due to 
an increase in dividends paid to the shareholders of the 
parent and to minority shareholders of controlled entities. 
During the current financial year, $12.1 million (2020: $4.7 
million) in dividends were paid to Enero Group Limited 
shareholders in addition to $8.4 million (2020: $2.3 million) 
in dividends paid to minority shareholders of controlled 
entities.  

Contingent consideration liabilities 
The Company entered into contingent consideration 
arrangements in relation to its acquisitions of McDonald 
Butler Associates on 26 April 2021 and Orchard Marketing 
on 2 February 2018. 

As at 30 June 2021, the Company’s estimated contingent 
consideration liability is $20.1 million. 

Reconciliation of carrying amounts of contingent 
consideration payable: 
In thousands of AUD 
30 June 2020 
Payments made 
Recognised on acquisition of McDonald Butler 
Associates 
Present value interest/foreign exchange  
30 June 2021 

Maturity profile (at present value): 
FY2022 
FY2023 
FY2024 
FY2025 
Total 

25,553 
(14,885) 

8,931 
527 
20,126 

10,886 
1,771 
2,487 
4,982 
20,126 

Enero Group Limited Annual Report 2021    33 

33

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

Remuneration Report – Audited 

Contents 
1 Introduction 
2 Key Management Personnel (KMP) disclosed in this 

report 

3 Remuneration Governance 
4 Executive Remuneration policy and framework 
5 Executive service agreements 
6 Non-Executive Directors 
7 Directors’ and Executive Officers’ remuneration 
8 Share-based payments 
9 Directors’ and Executive Officers’ holdings of shares 
10 Loans to Key Management Personnel 
11 Remuneration and Group performance 

1 Introduction 
The Directors of Enero Group Limited present this 
Remuneration Report for the Group for the year ended  
30 June 2021. The information provided in the 
Remuneration Report has been audited as required by 
section 308(3C) of the Corporations Act 2001 and forms 
part of the Directors’ Report. 

The Remuneration Report outlines practices and specific 
remuneration arrangements that apply to Key Management 
Personnel (KMP) in accordance with the requirements of 
the Corporations Act 2001 and explains how the 
Company’s financial performance has driven remuneration 
outcomes.   

2 Key Management Personnel (KMP) disclosed in this 
report 
KMP comprise the Directors of the Company and 
Executives. The KMP covered in this Remuneration Report 
are those people having authority and responsibility for 
planning, directing and controlling the activities of the 
Group, directly or indirectly. The table below outlines the 
KMP at any time during the financial year; and unless 
otherwise indicated, they were KMP for the entire year.    

Name 
Non-Executive  
Directors 
Ann Sherry 
Susan McIntosh 
Anouk Darling 
David Brain 
Ian Rowden 

Role 

Non-Executive Director (Chair) 
Non-Executive Director 
Non-Executive Director 
Non-Executive Director 
Non-Executive Director 

Executives 
Brent Scrimshaw(i) 
Chief Executive Officer 
Carla Webb-Sear(ii)  Chief Financial Officer 
Fiona Chilcott 

Chief People and Culture Officer 

Former Executives 
Brendan York(iii) 
(i)  Brent Scrimshaw was appointed as CEO and Executive Director 

Chief Financial Officer 

effective 1 July 2020. 

(ii)  Carla Webb-Sear was appointed as CFO effective 8 March 2021. 
(iii)  Brendan York resigned as CFO effective 31 March 2021. 

3 Remuneration Governance 
The Board has established the Remuneration and 
Nominations Committee (‘Committee’). It is responsible for 
making recommendations on remuneration matters to the 
Board on: 
– 
–  operation of the incentive plans which apply to 

the over-arching executive remuneration framework; 

Executives including key performance indicators and 
performance hurdles; 

– 

remuneration levels of Company Executives and 
Subsidiary Executives; 

–  appointment of the Chief Executive Officer, senior 

Executives and Directors themselves; and 

–  Non-Executive Director fees. 
The Committee’s objective is to ensure that remuneration 
policies and structures are fair, competitive to attract 
suitably qualified candidates, reward the achievement of 
strategic short-term and long-term objectives and achieve 
long-term value creation for shareholders. 
The Corporate Governance Statement (available in the 
Corporate Governance section of the Company’s website) 
provides further information on the role of the Committee. 
The Remuneration and Nomination Committee operates 
independently of the Enero Executive team and engages 
directly with remuneration advisers.  
There were no services used from remuneration 
consultants during the year ended 30 June 2021. 
4 Executive Remuneration policy and framework 
The objective of the Group’s executive reward framework is 
to attract, motivate and retain employees with the required 
capabilities and experience to ensure the delivery of 
business strategy aligning with the interests of 
shareholders.  

The Executive Remuneration framework includes the 
Company Executives and the subsidiary Executives to 
ensure alignment across all levels of the Group. 

The framework aligns executive reward with the 
achievement of strategic objectives resulting in 
remuneration structures taking into account: 
– 

the responsibility, performance and experience of key 
management personnel; 

– 

– 

the key management personnel’s ability to control the 
relevant Company’s performance; and 

the Group’s performance, including: 
– 

the Group’s earnings with profit a core component 
of remuneration design; 

– 

– 

the growth in share price and delivering constant 
returns on shareholder wealth; and 

the Group’s achievement of strategic objectives.  

For Company Executives, the remuneration framework 
currently has the following components: 
– 

fixed remuneration: comprising base pay, benefits and 
superannuation; 

–  short-term incentive: comprising an annual cash bonus; 

and  

– 

long-term incentive: equity-based Share Appreciation 
Rights Plan. 

34    Enero Group Limited Annual Report 2021 

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Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
For Subsidiary Executives, the remuneration framework 
currently has the following components: 
– 

fixed remuneration: comprising base pay, benefits and 
superannuation; 

–  short-term incentive: comprising either an annual cash 

bonus and/or a retained equity interest in the subsidiary 
entitling a dividend stream linked to profitability; and  

Remuneration levels are reviewed annually by the 
Remuneration and Nomination Committee through a 
process that considers the responsibility, performance and 
experience of the individual and the overall performance of 
the Group and ensures competitive market salaries are 
provided. An Executive’s remuneration may also be 
reviewed on promotion. 

– 

long-term incentive: equity-based Share Appreciation 
Rights Plan. 

There are no guaranteed fixed remuneration increases 
included in any Executive contracts. 

The remuneration framework for Subsidiary Executives has 
been disclosed in this report despite such Executives not 
meeting the definition of KMP. 
In structuring the remuneration mix for each role, the Board 
aims to balance fixed and variable remuneration to best 
achieve short-term and long-term performance outcomes.  

4(b) Performance-linked remuneration 
Performance-linked remuneration includes both short-term 
incentives (STI) and long-term incentives (LTI) and is 
designed to reward KMPs, Executives, Subsidiary 
Executives and key leadership for meeting or exceeding 
financial, strategic and personal targets. 

4(a) Fixed remuneration 
Fixed remuneration consists of base remuneration (which 
is calculated on a total cost-to-Company basis and includes 
fringe benefits tax charges related to employee benefits), 
as well as employer contributions to superannuation and 
pension funds. 

The STI for the CEO and Company Executives align 
Executives with the creation of shareholder value through 
driving top-line revenue growth along with Operating 
EBITDA margin improvements.  

Short-term incentives (STI): 
The purpose of STI is to motivate and reward Executives for contributing to the delivery of annual business performance 
as assessed against financial and non-financial measures.  
Participant 
CEO 

Company Executives 

Subsidiary Executives 

Performance measures and rationale 
The STI for the CEO is an annual cash-based maximum short-term incentive payment of 
70% of the CEO’s fixed remuneration determined by the achievement of Operating 
EBITDA hurdles and Earnings Per Share pre significant items (EPS) growth hurdles set by 
the Remuneration and Nomination Committee. The hurdles are set each financial year 
determined by reference to business priorities. A component of the STI is also subject to 
the achievement of pre-determined KPIs for the individual.  
The STI for Company Executives is an annual cash-based maximum short-term incentive 
payment of 70% of the Executive’s fixed remuneration determined by the achievement of 
Operating EBITDA hurdles and Earnings Per Share pre significant items (EPS) growth 
hurdles set by the Remuneration and Nomination Committee. The hurdles are set each 
financial year determined by reference to business priorities. A component of the STI is 
also subject to the achievement of pre-determined strategic objectives for the individual. 
The STI for Subsidiary Executives is linked to the financial performance and direct 
profitability of their relevant subsidiary.  
For each subsidiary of the Company (or group of subsidiaries known as an Operating 
Business Unit) the STI has either one or a combination of the following structures: 
–  an Operating EBITDA sharing arrangement such that the CEO and key senior 

leadership of that subsidiary are entitled to a share of Operating EBITDA agreed by the 
Remuneration and Nomination Committee each year. A component of the share of 
Operating EBITDA is also subject to the achievement of pre-determined KPIs for both 
the individual and Operating Brand. The share of Operating EBITDA is set each 
financial year by the Remuneration and Nomination Committee. This incentive is paid 
annually in cash after the end of the financial year; or 

–  an annual cash-based maximum short-term incentive payment of 100% of the 

Executive’s fixed remuneration determined by the achievement of net revenue hurdles. 
The incentive is paid annually in cash after the end of the financial year; or 

–  a direct equity interest in the subsidiary, entitling the holder to a dividend stream linked 

to financial performance of that subsidiary. Dividend payments are made to 
shareholders in accordance with that subsidiary’s constitution, generally on a quarterly 
basis.  

The STIs (excluding dividends from direct equity interests in subsidiaries) are paid in cash following the end of the financial 
year and approval from the Remuneration and Nomination Committee. The Company Executives and Subsidiary 
Executives are not contractually entitled to the STI in their respective employment agreements and the Remuneration and 
Nomination Committee retains discretion to withdraw or amend the STI at any time. 

Enero Group Limited Annual Report 2021    35 

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Enero Group Limited · Annual Report 2021 
 
 
 
 
Directors’ Report 

The Remuneration and Nomination Committee has the discretion to take into account any significant items in determining 
whether the financial KPIs have been achieved, where it is considered appropriate for linking remuneration reward to 
Company performance. 

Long-term incentives (LTI): 

The purpose of the LTI is to align Executive remuneration with long-term shareholder value and the performance of the 
Group. The LTI is provided as an equity-based incentive in the Company under the terms of the Share Appreciation Rights 
Plan (SARP) (see Note 30). 

Description 

The SAR Plan grants rights to shares in the Company on the achievement of appreciation 
in the Company’s share price over the vesting period. 

Eligibility  

Performance period  

Rights 

Enero’s Board may determine whether or not the grant of rights is conditional on the 
achievement of performance hurdles (including service conditions), and if so the nature of 
those hurdles.  

No dividends or voting rights are attached to the SARs. 
The plan allows for the Board to determine who is entitled to participate in the SARP and it 
may grant rights accordingly. 
The performance period for the LTI is generally three years. 

The exercise of each right will entitle the rights holder to receive a fraction of an ordinary 
share based on a conversion formula of E = (A – B) / A, where: 

–  E is the share right entitlement; 
–  A is the volume weighted average price (VWAP) for the Company’s shares for the 20 

business days prior to the vesting date of the rights; and 

–  B is the VWAP for the Company’s shares for the 20 business days before the rights 

were granted.  

If A – B is less than or equal to zero, the share right will not vest and will immediately lapse 
on the applicable vesting date. 

Other conditions 

Rights expire at 15 business days after the relevant vesting date or the termination of the 
individual’s employment. 
Cessation of employment will result in the lapsing of any unvested SARs.  

One share right shall never convert into more than one share in the capital of the Company. 

The Board may exercise discretion on early vesting of rights in the event of a change of 
control of the Group. 

Refer to the table below for a summary of SARs on issue. 

Refer to Section 8 (Share-based payments) of the Remuneration Report for further information regarding the SARs. 

Summary of Share Appreciation Rights on issue: 

Issue date 
SARs issued 
Participants 
VWAP for the 20 business days prior to the 
grant (B) 
Vesting dates: 
20 business days after the release of the 
Group financial report for the year ended: 
Tranche 1 (1/3) 
Tranche 2 (1/3) 
Tranche 3 (1/3) 
Last expiry date  
Outstanding SARs as at 30 June 2021 

18 October 2018 
4,500,000 
Senior Executives 

24 October 2019 
2,450,000 
Senior Executives 

21 October 2020 
3,900,000 
Senior Executives 

$1.23 

$2.13 

$1.52 

30 June 2019 
30 June 2020 
30 June 2021 
30 September 2021 
900,000 

30 June 2020 
30 June 2021 
30 June 2022 
30 September 2022 
1,083,336 

30 June 2021 
30 June 2022 
30 June 2023 
30 September 2023 
3,633,333 

36    Enero Group Limited Annual Report 2021 

36

Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
5 Executive service agreements 
It is the Group’s policy that service contracts for Key Management Personnel are in force either for a fixed period, with an 
extension period negotiable after completion of the initial term, or on a rolling basis. The agreements are capable of 
termination, acknowledging appropriate notice periods, and the Group retains the right to terminate the contract 
immediately for contractual breach by the Executive or by making payment in lieu of notice.  

The service agreements outline the components of remuneration paid to the Key Management Personnel. Remuneration 
levels are reviewed annually by the Remuneration and Nomination Committee or in accordance with the terms of the 
service agreements. 

Summary terms for current service agreements for Key Management Personnel: 

Duration of contract 
30 June 2023 

Notice period on 
termination by 
Group 
6 months 

Notice period  
on resignation by  
Key Management 
Personnel 

Termination payment on 
Termination payment 
resignation by Key  
on termination by  
Management Personnel  
Group  
(i) (ii) (iv) 
(i) (ii) (iii) (iv)   
6 months  6 months base salary  6 months base salary 

Rolling 

6 months 

6 months  6 months base salary    6 months base salary  

Rolling 

3 months 

3 months  3 months base salary    3 months base salary  

Key Management Personnel 
Chief Executive 
Officer 
Chief Financial 
Officer(v) 
Chief People and 
Culture Officer 

(i) 

In addition to termination payments, Key Management Personnel are also entitled to receive, on termination of their employment, their statutory 
entitlements of accrued annual and long service leave, together with any superannuation benefits. 

(ii) 

Includes any payment in lieu of notice. 

(iii)  No termination payment is due if termination is for serious misconduct. 

(iv)  Executives are entitled to a pro-rata STI payment on termination, except for termination for serious misconduct. 

(v)  Carla Webb-Sear was appointed as CFO on 8 March 2021. 

Remuneration details of Executives are set out in Section 7 Directors’ and Executive Officers’ remuneration. 

6 Non-Executive Directors 
The Company’s Constitution provides that the Non-Executive Directors are each entitled to be paid such remuneration 
from the Company as the Directors decide for their services as Director, but the total amount provided to all Non-Executive 
Directors for their services must not exceed in aggregate in any financial year the amount fixed by the Company in a 
general meeting. This amount has been fixed by the Company at $750,000 for the financial year ended 30 June 2021. 
Total remuneration paid to Non-Executive Directors for the year ending 30 June 2021 amounted to $440,000  
(30 June 2020: $435,000), which is 58.7% of the annual aggregate cap. 

The remuneration of Non-Executive Directors does not include any performance-based pay and they do not participate in 
any equity-based incentive plans. Directors may be reimbursed for travelling and other expenses incurred in attending to 
the Company’s affairs. Directors may be paid such additional or special remuneration as the Directors decide is 
appropriate where a Director performs extra services or makes special exertions for the benefit of the Company.  

The following Non-Executive Director fees (inclusive of superannuation) have been applied in the years ended  
30 June 2021 and 30 June 2020: 

Base fees – annual  
Chairman 
Other Non-Executive Directors 

Committee fees – annual 
Audit and Risk Committee – Chair 
Remuneration and Nomination Committee – Chair 

2021 
$ 

120,000 
75,000 

2020 
S 

120,000 
75,000 

10,000 
10,000 

10,000 
10,000 

Remuneration details of Non-Executive Directors are set out in Section 7 Directors’ and Executive Officers’ remuneration. 

Enero Group Limited Annual Report 2021    37 

37

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

7 Directors’ and Executive Officers’ remuneration 

7(a) Directors’ and Executive Officers’ short-term cash benefits, post-employment benefits, other long-term remuneration 
and equity-based remuneration 
Details of the nature and amount of each element of the remuneration of each Director of the Company, and each of the 
Executives of the Company who are KMPs, are shown in the table below: 

Short-term benefits 

Post-
employment 

Long-term 
benefits 

  Share-based 
payments  

Cash  
STI(i) 
$ 

Annual  
leave(ii)  Superannuation 
$ 

$ 

Long service 
leave(ii) 
$ 

Termination 
benefit 
$ 

Value of 
Share 
Appreciation 
Rights (LTI)(iii) 
$ 

Salary  
and fees 
$ 

130,000 

65,000 

68,493 

68,493 

77,626 

77,626 

75,000 

75,000 

75,000 

75,000 

– 

60,000 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

6,507 

6,507 

7,374 

7,374 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Proportion of 
total 
remuneration 
performance 
related(iv) 
% 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Total 
$ 

130,000 

65,000 

75,000 

75,000 

85,000 

85,000 

75,000 

75,000 

75,000 

75,000 

– 

60,000 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

778,306 

560,000 

39,822 

21,694 

– 

– 

– 

– 

– 

– 

– 

– 

618 

– 

– 

236,982 

1,637,422 

48.67 

– 

– 

– 

– 

– 

– 

618,750 

95,635 

(19,048) 

21,003 

(9,191) 

188,269 

40,272 

935,690 

14.52 

127,151 

94,067 

11,123 

– 

– 

– 

350,000 

260,186 

9,219 

488,372 

181,791 

(2,981) 

265,192 

195,139 

375,000 

181,791 

3,626 

1,682 

7,231 

– 

21,694 

21,003 

16,271 

21,003 

102 

– 

1,848 

1,759 

– 

– 

– 

– 

– 

– 

239,674 

– 

111,013 

753,960 

159,437 

849,381 

(7,513) 

255,769 

89,577 

818,061 

6,829 

– 

159,437 

745,742 

39.25 

– 

49.23 

40.17 

34.80 

45.76 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Non-Executive Directors 
Ann Sherry(v) (xiii) 

Susan McIntosh 

Anouk Darling (xiii) 

David Brain 

Ian Rowden 

John Porter(vi) 

Executive Director 
Brent Scrimshaw(vii) 
Director and CEO 

Matthew Melhuish(viii) 
Director and CEO 

Executives 
Carla Webb-Sear(ix) 
Chief Financial Officer 

Fiona Chilcott(x) (xii) 
Chief People and  
Culture Officer 
Brendan York(xi) (xii) 
Chief Financial Officer 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

2021 

2020 

(i)  The short-term incentive bonus is for performance during the 30 June 2021 financial year using the criteria set out on page 35. The table above includes 

the expense incurred during the financial year for the bonuses awarded. Refer to the table on page 39 for the bonuses awarded. 

(ii)  Amounts represent movements in employee leave entitlements, with a negative balance representing an overall reduction in the employee leave provision 

compared with the prior year. 

(iii)  Share Appreciation Rights are calculated at the date of grant using the Monte Carlo simulation model. The fair value is allocated to each reporting period on 

a straight-line basis over the period from the grant date (or service commencement date) to the vesting date. 

(iv)  Percentages are based on total remuneration, including equity, cash, post-employment benefits and other compensation. 

(v)  Ann Sherry was appointed as Chair and Director on 1 January 2020. 

(vi)  John Porter resigned as Chairman and Director on 31 December 2019. 

(vii)  Brent Scrimshaw was appointed as CEO and Executive Director on 1 July 2020. 

(viii) Mathew Melhuish resigned as Executive Director on 23 December 2019 and as CEO on 31 March 2020. 

(ix)  Carla Webb-Sear was appointed as CFO on 8 March 2021. 

(x)  Fiona Chilcott was seconded to the USA from 6 August 2018 to 14 January 2020; the remuneration disclosures for this period represent the USD 

compensation components converted to AUD at average exchange rates for the relevant year. 

(xi)  Brendan York resigned as CFO effective 31 March 2021. 

(xii)  Brendan York and Fiona Chilcott were appointed Acting Co-CEOs for the period 1 April 2020 to 30 June 2020 and were paid an allowance of $25,000 each 

for the acting period. 

(xiii) Ann Sherry and Anouk Darling were chair of the Remuneration and Nomination Committee and Audit and Risk Committee respectively, during the current 

and prior reporting period. 

(xiv) Executives receive salary continuance insurance cover. There are no other benefits offered by the Company. 

7(b) Performance-related remuneration 
Details of the Company’s policy in relation to the proportion of remuneration that is performance-based are discussed  
on page 35. 

38    Enero Group Limited Annual Report 2021 

38

Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7(c) STI included in remuneration 
Details of the vesting profile of the short-term incentive bonuses awarded as remuneration to each Executive of the 
Company and the Group, who are classified Key Management Personnel, are discussed below. 

In the reporting period, the Operating EBITDA hurdles, EPS growth hurdles and strategic objective performance measures 
are weighted 48%, 32% and 20% respectively in determining the percentage of fixed remuneration payable as a cash STI. 

Short-term incentive 
bonus(i) 

Metric 

Company Executives 
Brent Scrimshaw 

Carla Webb-Sear(iv) 

Fiona Chilcott 

Brendan York(v) 

Operating EBITDA hurdles 
and EPS growth hurdles.  
Operating EBITDA hurdles 
and EPS growth hurdles. 
Operating EBITDA hurdles 
and EPS growth hurdles. 
Operating EBITDA hurdles 
and EPS growth hurdles. 

Maximum 
STI  
$ 

Actual STI 
included in  
remuneration  
$(iii) 

Actual STI 
as % of 
maximum 
STI  

STI forfeited  
as % of 
maximum 
STI 

Actual STI as 
a % of fixed 
remuneration(ii) 

%  
vested  
in year 

560,000 

560,000 

100% 

94,067 

94,067 

100% 

260,186 

260,186 

100% 

197,024 

195,139 

99% 

– 

– 

– 

– 

70%  100% 

70%  100% 

70%  100% 

69%  100% 

(i)  Amounts included in remuneration for the financial year represent the amount that vested in the financial year based on the achievement of 

specified performance criteria as discussed in Section 4(b) Performance-linked remuneration and are approved following the completion of the 
reporting period audit. 

(ii)  Fixed remuneration is salary plus superannuation. 

(iii)  Actual STI included in remuneration includes any superannuation contribution amounts.  

(iv)  Represents pro rata STI for period from 8 March 2021 to 30 June 2021. 

(v)  Represents pro rata STI for period through to 31 March 2021. 

8 Share-based payments 
8(a) Share-based payment arrangements granted as remuneration  
Details of SARs that were granted as compensation to each Key Management Personnel during the reporting period are 
as follows: 

Type of 
rights 
granted 
during 2021  

Number of 
rights granted 
during 2021 

Fair value per 
right at grant date  
$  

Grant date 

VWAP (for the 20 
business days prior 
to the grant) 
$  

Expiry date (i) 

SAR 
SAR 
SAR 

1,250,000 
100,000 
100,000 

21 Oct 2020 
21 Oct 2020 
21 Oct 2020 

0.35 – 0.39 
0.35 – 0.39 
0.35 – 0.39 

1.52  30 Sept 2023 
1.52  30 Sept 2023 
1.52  30 Sept 2023 

Company Executives 
Brent Scrimshaw 
Fiona Chilcott 
Brendan York(ii) 

(i)  The expiry dates reflected in the table above represent the last vesting date for the SAR grant. The vesting date of the SARs is 20 business days 
after the release of the Group’s preliminary financial report for the relevant financial year. This is estimated to be around, but no later than,  
30 September each year. 

(ii)  Brendan York resigned as CFO effective on 31 March 2021. 

8(b) Analysis of share-based payments granted as remuneration  
Details of the vesting profiles of the rights granted as remuneration to a Director of the Company, and each of the KMPs, 
are shown below: 

Number of  
rights 
granted 

Type of 
rights 
granted 

Grant date 

% 
vested  
in year 

% 
forfeited 
in year  

% 
exercised  
in year 

% 
remaining 
to vest 

Vesting date(i) 

Company Executives 
Brent Scrimshaw 

1,250,000  SAR 

21 Oct 2020 

– 

Fiona Chilcott 

900,000  SAR 

18 Oct 2018 

33 

350,000  SAR 

24 Oct 2019 

100,000  SAR 

24 Oct 2020 

– 

– 

– 

– 

33 

– 

– 

33 

– 

– 

100  30 Sep 2021, 30 Sep 2022 and 
30 Sep 2023 
30 Sep 2021 

33 

66 

30 Sep 2021 and  
30 Sep 2022 
100  30 Sep 2021, 30 Sep 2022 and 
30 Sep 2023 

(i)  The expiry dates reflected in the table above represent all of the vesting dates for each remaining tranche of rights. The vesting date of the 
SARs is 20 business days after the release of the Group’s preliminary financial report for the relevant financial year. This is estimated to be 
around 30 September each year. 

Enero Group Limited Annual Report 2021    39 

39

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

8(c) Analysis of movements in rights and value of rights exercised 
The movement during the reporting period in the number of rights over ordinary shares in Enero Group Limited held, 
directly, indirectly or beneficially, by each KMP, including their related entities, and value of rights exercised during the 
year, is as follows: 

Granted  
held at  
1 Jul 2020 

Granted as 
remuneration  
in year 

Expired 

Cancelled  Exercised 

Granted  
held at  
30 Jun 2021 

Vested 
during  
the year 

Vested and  
exercisable at  
30 Jun 2021 

Value of 
rights 
granted 
during 
the year 
$ 

Value of 
rights 
exercised 
during the 
year 
$ 

– 

1,250,000 

– 

– 

– 

1,250,000 

– 

–  466,667 

– 

1,150,000 
1,150,000 

100,000 
100,000 

(116,667) 
(116,667) 

– 
(183,333) 

(500,000) 
(500,000) 

633,333  500,000 
450,000  500,000 

– 
– 

37,333 
37,333 

127,600 
127,600 

Director 
Brent Scrimshaw 

Executives 
Fiona Chilcott 
Brendan York(i) 

(i)  Closing balance represents rights held at the date of ceasing to be KMP. 

No share-based payments held by KMP are vested but not exercisable at 30 June 2021. 
No share-based payments were held by KMP related parties. 
No terms of equity-settled share-based payment transactions (including rights granted as compensation to Key 
Management Personnel) have been altered or modified by the issuing entity during the reporting period or the prior period. 

9 Directors’ and Executive Officers’ holdings of shares 
The movement during the reporting period in the number of ordinary shares in Enero Group Limited, held directly, indirectly 
or beneficially, by each KMP, including their related parties, is as follows: 

Directors 
Ann Sherry 
Susan McIntosh 
Anouk Darling 
David Brain 
Ian Rowden 

Executives 
Fiona Chilcott 
Brendan York(i) 

Held at  
1 July 2020 

Purchases 

Issued as 
remuneration 

Received on 
exercise of 
rights 

Sales 

Held at  
30 June 2021 

18,750 
122,223 
19,607 
75,000 
60,000 

97,709 
363,648 

– 
– 
– 
– 
15,000 

– 
– 

– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

18,750 
122,223 
19,607 
75,000 
75,000 

143,827 
143,827 

(200,000) 
(90,000) 

41,536 
417,475 

(i)  Closing balance represents shares held at the date of ceasing to be KMP. 

10 Loans to Key Management Personnel 
No loans to Key Management Personnel and their related parties were made during the year or were outstanding at the 
reporting date. 

40    Enero Group Limited Annual Report 2021 

40

Directors’ ReportEnero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11 Remuneration and Group performance 
The Remuneration and Nomination Committee has given consideration to the Group’s performance and consequences on 
shareholder wealth in the current financial year and the four previous financial years. Financial performance from 
operations of the current and last four financial years is indicated in the following table: 

Metric 
Net Revenue ($’000) 
Operating EBITDA ($’000) 
Operating EBITDA margin (%) 
Net Profit to equity holders pre significant 
items ($’000) 

Earnings Per Share pre significant items 
(cps) 
Earnings Per Share pre significant items 
growth (%) 
Earnings Per Share basic (cps) 
Total Dividends Per Share (cps)(i) 
Opening share price (1 July) ($) 
Closing share price (30 June) ($) 

30 June  
2021 

30 June  
2020 

30 June  
2019 

30 June  
2018 

30 June  
2017 

160,634 
45,613 
28.4% 

135,825 
24,381 
18.0% 

129,535 
20,722 
16.0% 

103,685 
13,513 
13.0% 

100,172 
10,364 
10.4% 

22,835 

12,881 

12,051 

7,846 

4,893 

26.4 

76% 
(0.5) 
14.9 
1.36 
2.51 

15.0 

6% 
12.5 
6.0 
1.49 
1.40 

14.2 

53% 
6.7 
5.5 
1.06 
1.42 

9.3 

58% 
10.1 
4.0 
1.03 
1.06 

5.9 

(26%) 
2.2 
5.0 
1.25 
1.04 

(i)   In relation to 30 June 2017, Total Dividends Per Share related to a special dividend of 5 cps on the release of Group capital restrictions that had 

been in place from 2010. 

The Remuneration and Nomination Committee has determined appropriate remuneration structures which correlate 
remuneration of KMPs with future shareholder wealth.  

The Remuneration and Nomination Committee considers the achievement of financial targets (Operating EBITDA hurdles 
and EPS growth hurdles) as well as non-financial measures (strategic objectives) in setting the short-term incentives. 
Short-term incentives have been set by the Remuneration and Nomination Committee based on achievement of certain 
Operating EBITDA and EPS targets, which align remuneration with increases in profitability. The non-financial measures of 
the short-term incentives require achievement of financial targets before being assessed for payment.  

Longer-term profitability, changes in share price and return of capital are factors the Remuneration and Nomination 
Committee takes into account in assessing the LTI. The SAR plan aligns remuneration with share price performance 
because it only rewards KMPs for increases in the share price over the vesting period in addition to completing a service 
period. 

The Remuneration and Nomination Committee has reviewed both the financial performance in the current financial year as 
well as the achievement of strategic activities which took place during the current financial year. The Remuneration and 
Nomination Committee believes the current year achievements of: 

•  Net Revenue, Operating EBITDA and Operating EBITDA margin increases;  

• 

• 

• 

a 76% increase in EPS (pre significant items) year on year;  

increase in USA market presence, which was identified as a key strategic objective; and 

the improvements to the integration of the network across the Operating Brands through increased sharing of 
clients,  

are aligned with the achievement of future shareholder wealth and therefore confirm the Executive Remuneration policy 
and framework. 

End of Remuneration Report. 

Enero Group Limited Annual Report 2021    41 

41

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated income statement 
for the year ended 30 June 2021 

Consolidated income statement

for the year ended 30 June 2021

In thousands of AUD 

Note 

2021 

2020 

Gross revenue 
Directly attributable costs of sales 

Net revenue 
Other income 
Employee expenses 
Occupancy costs 
Travel expenses 
Communication expenses 
Compliance expenses 
Depreciation and amortisation expenses 
Administration expenses 
Loss on disposal of controlled entities 
Incidental acquisition costs 
Contingent consideration fair value loss 
Finance income 
Finance costs 
Profit before income tax 
Income tax expense 
Profit for the year 
Attributable to: 
Equity holders of the parent 
Non-controlling interests 

Basic earnings per share (AUD cents) 
Diluted earnings per share (AUD cents) 

The notes on pages 47 to 82 are an integral part of these consolidated financial statements.

3 
3 

3 

23 
22 
13 

4 

5 

17 
17 

402,478 
(241,844) 

268,741 
(132,916) 

160,634 
1,631 
(98,360) 
(1,658) 
(201) 
(1,965) 
(2,588) 
(7,087) 
(7,589) 
(23,035) 
(202) 
– 
46 
(1,404) 
18,222 
(8,514) 
9,708 

(402) 
10,110 

9,708 
(0.5) 
(0.5) 

135,825 
1,157 
(93,622) 
(2,001) 
(1,480) 
(2,083) 
(1,618) 
(8,281) 
(6,948) 
– 
– 
(2,174) 
269 
(1,989) 
17,055 
(3,397) 
13,658 

10,707 
2,951 

13,658 
12.5 
12.3 

42     Enero Group Limited Annual Report 2021 

42

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of comprehensive income 
for the year ended 30 June 2021 

Consolidated statement  
of comprehensive income

for the year ended 30 June 2021

In thousands of AUD 
Profit for the year 
Other comprehensive income 
Items that will not be reclassified subsequently to profit or loss: 
Foreign currency translation differences for disposed foreign operations 
Reserve change in ownership interest – partially owned subsidiary 
disposed during the year 

Total items that will not be reclassified subsequently to profit or loss 

Note 

23 

23 

Items that may be reclassified subsequently to profit or loss: 
Foreign currency translation differences for foreign operations 
Total items that may be reclassified subsequently to profit or loss 

Other comprehensive income for the year, net of tax 
Total comprehensive income for the year 
Attributable to: 
Equity holders of the parent 
Non-controlling interests 

The notes on pages 47 to 82 are an integral part of these consolidated financial statements. 

2021 
9,708 

2020 
13,658 

16,331 

1,417 
17,748 

(585) 
(585) 

17,163 
26,871 

16,840 
10,031 
26,871 

– 

– 
– 

(476) 
(476) 

(476) 
13,182 

10,218 
2,964 
13,182 

Enero Group Limited Annual Report 2021     43 

43

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity 
for the year ended 30 June 2021 

Consolidated statement  
of changes in equity

for the year ended 30 June 2021

Attributable to owners of the Company 

Retained 
profits/ 
(Accumulated 
losses) 

Profit 
appropriation 
reserve 

Share-
based 
payment 
reserve 

Reserve 
change in 
ownership 
interest in 
subsidiary 

Foreign 
currency 
translation 
reserve 

Non- 
controlling 
interests 

Total 

Total 
equity 

6,955 

20,955 

12,080 

(1,417) 

(18,354)  117,631 

1,731  119,362 

Share 
capital 

97,412 

– 
– 

– 

– 

(1,057) 
10,707 

– 

10,707 

– 
– 

– 

– 

– 
– 

– 

– 

16 

2,103 

– 

– 

(2,103) 

16 

– 
– 
– 

(16,988) 
– 
– 

16,988 
(4,734) 
– 

– 
– 
564 

– 
– 

– 

– 

– 

– 
– 
– 

– 
– 

(1,057) 
10,707 

(28) 
2,951 

(1,085) 
13,658 

(489) 

(489) 

13 

(476) 

(489) 

10,218 

2,964 

13,182 

– 

– 
– 
– 

– 

– 

– 

– 
(4,734) 
564 

– 
(2,312) 
– 

– 
(7,046) 
564 

In thousands of AUD 

Note 

Opening balance at 1 July 2019 

Adjustment on initial application 
of AASB 16 (net of tax) 
Profit for the year 
Other comprehensive income 
for the year, net of tax 
Total comprehensive income for 
the year 
Transactions with owners 
recorded directly in equity: 
Shares issued to employees on 
exercise of Share Appreciation 
Rights 
Transfer to profit appropriation 
reserve 
Dividends paid to equity holders 
Share-based payment expense 

Closing balance at 30 June 2020 

99,515 

(383) 

33,209 

10,541 

(1,417) 

(18,843)  122,622 

2,355  124,977 

Opening balance at 1 July 2020 

99,515 

(383) 

(402) 

– 

(402) 

33,209 

10,541 

(1,417) 

(18,843)  122,622 

2,355  124,977 

– 

– 

– 

– 

– 

– 

– 

– 

(402) 

10,110 

9,708 

1,417 

15,825 

17,242 

(79) 

17,163 

1,417 

15,825 

16,840 

10,031 

26,871 

– 

– 

– 

16 

941 

– 

– 

(941) 

16 

23 

– 
– 

– 
– 

(15,770) 
– 

15,770 
(12,132) 

– 
– 

– 
– 

– 
– 

– 
992 

– 

– 
– 

– 
– 

– 

– 

– 

– 

– 

– 
– 
–  (12,132) 

– 

– 
(8,359)  (20,491) 

– 
– 

– 
992 

(266) 
– 

(266) 
992 

(3,018)  128,322 

3,761  132,083 

(Loss)/profit for the year 
Other comprehensive income for 
the year, net of tax 
Total comprehensive income for 
the year 
Transactions with owners 
recorded directly in equity: 
Shares issued to employees on 
exercise of Share Appreciation 
Rights 
Transfer to profit appropriation 
reserve 
Dividends paid to equity holders 

Disposal of controlling interest in 
partially owned subsidiaries 
Share-based payment expense 

Closing balance at 30 June 2021 

100,456 

(16,555) 

36,847 

10,592 

The notes on pages 47 to 82 are an integral part of these consolidated financial statements.

44     Enero Group Limited Annual Report 2021 

44

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of financial position 
as at 30 June 2021 

Consolidated statement  
of financial position

as at 30 June 2021

In thousands of AUD 

Note 

2021 

2020 

Assets 
Cash and cash equivalents 
Trade and other receivables 
Other assets 
Total current assets 
Deferred tax assets 
Plant and equipment 
Right-of-use assets 
Other assets 
Intangible assets 
Total non-current assets 
Total assets 
Liabilities 
Trade and other payables 
Contingent consideration payable 
Lease liabilities 
Employee benefits 
Income tax payable 
Total current liabilities 
Contingent consideration payable 
Lease liabilities 
Employee benefits 
Total non-current liabilities 
Total liabilities 
Net assets 
Equity 
Issued capital 
Other reserves 
Profit appropriation reserve 
Accumulated losses 
Total equity attributable to equity holders of the parent 
Non-controlling interests 
Total equity 

The notes on pages 47 to 82 are an integral part of these consolidated financial statements. 

6 
7 
8 

5 
9 
10 
8 
11 

2 

12 
13 
14 
15 
5 

13 
14 
15 

2 

16 

50,718 
46,941 
4,925 
102,584 
2,038 
3,796 
7,979 
164 
118,156 
132,133 
234,717 

63,161 
10,886 
5,589 
4,586 
2,155 
86,377 
9,240 
6,262 
755 
16,257 
102,634 
132,083 

100,456 
7,574 
36,847 
(16,555) 
128,322 
3,761 
132,083 

47,581 
34,611 
3,761 
85,953 
2,636 
4,951 
11,759 
188 
109,102 
128,636 
214,589 

42,242 
15,119 
6,384 
3,732 
358 
67,835 
10,434 
10,523 
820 
21,777 
89,612 
124,977 

99,515 
(9,719) 
33,209 
(383) 
122,622 
2,355 
124,977 

Enero Group Limited Annual Report 2021     45 

45

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of cash flows 
for the year ended 30 June 2021 

Consolidated statement  
of cash flows

for the year ended 30 June 2021

In thousands of AUD 
Cash flows from operating activities  
Cash receipts from customers 
Cash paid to suppliers and employees 

Cash generated from operations 
Interest received 
Income taxes paid 
Interest paid 

Net cash from operating activities 
Cash flows from investing activities  
Proceeds from sale of plant and equipment 
Acquisition of plant and equipment 
Acquisition of a business, net of cash acquired 
Sale of controlled entities, net of cash disposed 
Contingent consideration paid 
Net cash used in investing activities 
Cash flows from financing activities  
Payment of lease liabilities 
Payment of hire purchase liabilities 
Dividends paid to equity holders of the parent 
Dividends paid to non-controlling interests in controlled entities 
Net cash used in financing activities 
Net increase in cash and cash equivalents 
Effect of exchange rate fluctuations on cash held 
Cash and cash equivalents at 1 July 
Cash and cash equivalents at 30 June 

Note 

2021 

2020 

408,956 
(348,666) 

285,864 
(251,828) 

60,290 
46 
(7,108) 
(26) 

53,202 

– 
(995) 
(4,556) 
(740) 
(14,885) 
(21,176) 

(6,162) 
– 
(12,132) 
(8,359) 
(26,653) 
5,373 
(2,236) 
47,581 
50,718 

34,036 
269 
(3,258) 
(52) 

30,995 

10 
(1,406) 
– 
– 
(11,923) 
(13,319) 

(6,486) 
(493) 
(4,734) 
(2,312) 
(14,025) 
3,651 
99 
43,831 
47,581 

6 

9 
22 
23 
13 

14 
14 
16 

6 

The notes on pages 47 to 82 are an integral part of these consolidated financial statements. 

46     Enero Group Limited Annual Report 2021 

46

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

Notes to the consolidated 
financial statements

for the year ended 30 June 2021

Basis of preparation 

1. Basis of preparation 

Key numbers 

2. Operating segments 

3. Revenue  

4. Finance costs 

5. Income tax expense and deferred tax 

6. Cash and cash equivalents 

7. Trade and other receivables 

8. Other assets 

9. Plant and equipment 

10. Right-of-use assets 

11. Intangible assets 

12. Trade and other payables 

13. Contingent consideration payable 

14. Lease liabilities 

15. Employee benefits 

Capital 

16. Capital and reserves 

17. Earnings per share 

Risk 

18. Financial risk management/financial instruments 

19. Financing arrangements 

20. Impairment of non-financial assets 

Group structure 

21. Controlled entities 

22. Acquisition 

23. Disposals 

24. Parent entity disclosures 

25. Deed of Cross Guarantee 

Unrecognised items 

26. Commitments 

27. Contingencies 

Other items 

28. Subsequent events 

29. Key Management Personnel and other related party disclosures 

30. Share-based payments 

31. Auditor’s remuneration 

Page 

48 

50 

53 

54 

55 

57 

58 

58 

59 

60 

61 

62 

62 

63 

64 

65 

66 

67 

71 

72 

73 

75 

76 

77 

78 

79 

79 

79 

79 

80 

82 

Enero Group Limited Annual Report 2021    47 

47

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements  
for the year ended 30 June 2021 

1. Basis of preparation 

In preparing these financial statements, the notes have 
been grouped into sections under certain key headings. 
Each section sets out the accounting policies applied 
together with any key judgements and estimates used. 

(a) Reporting entity 
Enero Group Limited (the Company) is a for-profit 
Company domiciled in Australia. The consolidated financial 
statements of the Company as at and for the year ended 
30 June 2021 comprise the Company and its subsidiaries 
(together referred to as the ‘Group’). 

The financial statements for the year ended 30 June 2021 
were authorised for issue in accordance with a resolution  
of the Directors on 26 August 2021. 

(b) Statement of compliance 
The consolidated financial statements are a general 
purpose financial report which has been prepared in 
accordance with Australian Accounting Standards 
(‘AASBs’) (including Australian Interpretations) adopted by 
the Australian Accounting Standards Board (‘AASB’) and 
the Corporations Act 2001. The consolidated financial 
statements comply with International Financial Reporting 
Standards (IFRS) and interpretations (IFRICs) adopted by 
the International Accounting Standards Board (IASB). 

(c) Basis of preparation 
(i) Basis of measurement 
The consolidated financial statements are prepared on the 
historical cost basis except for the items as described in 
Note 1(c)(iv). 

The Company is of a kind referred to in ASIC Corporations 
(Rounding in Financial/Directors’ Reports) Instrument 
2016/191 and, in accordance with that Class Order, 
amounts in the consolidated financial statements and 
Directors’ Report have been rounded off to the nearest 
thousand dollars, unless otherwise stated. 

(ii) Going concern 
The consolidated financial statements have been prepared 
on a going concern basis which assumes the Group will 
continue its operations and be able to meet its obligations 
as and when they become due and payable. This 
assumption is based on an analysis of the Group’s ability to 
meet its future cash flow requirements using its projected 
cash flows from operations and existing cash reserves held 
as at 30 June 2021. 

(iii) Use of estimates and judgements 
The preparation of financial statements in conformity  
with AASBs requires management to make judgements, 
estimates and assumptions that affect the application of 
policies and reported amounts of assets and liabilities, 
income and expenses. Actual results may differ from these 
estimates. The estimates and associated assumptions are 
based on historical experience and various other  
factors that are believed to be reasonable under the 
circumstances, the results of which form the basis of 
making the judgements about carrying values of assets 
and liabilities that are not readily apparent from other 
sources. 

48    Enero Group Limited Annual Report 2021 

The estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is 
revised and in any future periods if affected. 

Further information about critical accounting estimates and 
judgements made is included in the following notes: 

 3. Revenue 
 5. Income tax expense and deferred tax 

• 
• 
•  10. Right-of-use assets  
•  13. Contingent consideration payable 
•  14. Lease liabilities 
•  18. Financial risk management/financial  
      instruments (Trade receivables) 
•  20. Impairment of non-financial assets 
•  30. Share-based payments 

(iv) Measurement of fair values 
A number of the Group’s accounting policies and 
disclosures require the measurement of fair values, for 
both financial and non-financial assets and liabilities. 
When measuring the fair value of an asset or liability, the 
Group uses market observable data as far as possible. Fair 
values are categorised into different levels in a fair value 
hierarchy based on the inputs used in the valuation 
techniques as follows: 
Level 1: quoted prices (unadjusted) in active markets for 
identical assets or liabilities; 
Level 2: inputs other than quoted prices included in Level 1 
that are observable for the asset or liability, either directly 
(i.e. as prices) or indirectly (i.e. derived from prices); and 
Level 3: inputs for the asset or liability that are not based 
on observable market data (unobservable inputs). 
If the inputs used to measure the fair value of an asset or a 
liability might be categorised in different levels of the fair 
value hierarchy, then the fair value measurement is 
categorised in its entirety in the same level of the fair value 
hierarchy as the lowest level of input that is significant to 
the entire measurement. 
The Group recognises transfers between levels of the fair 
value hierarchy at the end of the reporting period during 
which the change has occurred. 
Further information about the assumptions made in 
measuring fair values is included in the following notes: 

•  13. Contingent consideration payables 
•  18. Financial instruments (cash flow hedges) 
•  30. Share-based payments 

(d) Foreign currency 
(i) Functional and presentation currency 
The consolidated financial statements are presented in 
Australian dollars, which is the Company’s functional 
currency. 

48

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
(ii) Foreign currency transactions 
Transactions in foreign currencies are translated to the 
respective functional currencies of Group at the foreign 
exchange rates ruling at the dates of the transactions. 
Monetary assets and liabilities denominated in foreign 
currencies at the reporting date are translated to the 
respective functional currencies of the Group at the foreign 
exchange rate ruling at that date. Foreign exchange 
differences arising on retranslation are recognised in the 
income statement. Non-monetary assets and liabilities that 
are measured in terms of historical cost in a foreign 
currency are translated using the exchange rate at the date 
of the transaction. Non-monetary assets and liabilities 
denominated in foreign currencies that are stated at fair 
value are translated to the functional currency at foreign 
exchange rates ruling at the dates the fair value was 
determined. 
(iii) Foreign operations 
The assets and liabilities of foreign operations, including 
goodwill and fair value adjustments arising on 
consolidation, are translated to Australian dollars at foreign 
exchange rates prevailing at the reporting date. The 
income and expenses of foreign operations are translated 
to Australian dollars at rates approximating the foreign 
exchange rates ruling at the dates of the transactions.  
Foreign currency differences are recognised in other 
comprehensive income, and presented in the foreign 
currency translation reserve (FCTR) in equity. When a 
foreign operation is disposed of, in part or in full, the 
relevant amount in the FCTR is transferred to the income 
statement as part of the profit or loss on disposal. 
Foreign exchange gains and losses arising from a 
monetary item receivable from or payable to a foreign 
operation, the settlement of which is neither planned nor 
likely in the foreseeable future, are considered to form  
part of a net investment in a foreign operation and are 
recognised in other comprehensive income, and are 
presented within equity in the FCTR. 
(e) Goods and services tax (GST) 
Revenue, expenses and assets are recognised net of the 
amount of GST, unless GST incurred is not recoverable 
from the taxation authority. In this case it is recognised as 
part of the cost of acquisition of the asset or as part of the 
expense. 
Receivables and payables are stated with the amount of 
GST included. The net amount of GST recoverable from,  
or payable to, the taxation authority, is included as a 
current asset or liability in the statement of financial 
position. 
Cash flows are presented on a gross basis. The GST 
components of cash flows arising from investing or 
financing activities, which are recoverable from or payable 
to the taxation authority, are presented as operating cash 
flows. 
(f) Changes in accounting policies 
The accounting policies provided throughout Notes 1 to 31 
of this report have been applied consistently to all periods 
presented in the consolidated financial statements. 

(g) New standards and interpretations not yet adopted  
A number of new standards, amendments to standards and 
interpretations are effective for annual periods beginning 
after 1 July 2021, and have not been applied in preparing 
these consolidated financial statements. None of these are 
expected to have a significant effect on the Group’s 
financial statements. 

(h) The notes to the financial statements 
The notes include information which is required to 
understand the financial statements and is material and 
relevant to the operations, financial position and 
performance of the Group. Information is considered 
material and relevant if, for example: 

• 

• 

• 

the amount in question is significant because of its 
size or nature; 

it is important for understanding the results of the 
Group; 
it helps to explain the impact of significant changes 
in the Group’s business – for example, acquisitions 
and impairment write-downs; or 

• 

it relates to an aspect of the Group’s operations that 
is important to its future performance. 
The notes are organised into the following sections: 

• 

• 

• 

• 

• 

• 

Key numbers: provides a breakdown of individual 
line items in the financial statements that the 
Directors consider most relevant and summarises 
the accounting policies, judgements and estimates 
relevant to understanding these line items; 

Capital: provides information about the capital 
management practices of the Group and 
shareholder returns for the year; 

Risk: discusses the Group’s exposure to various 
financial risks, explains how these affect the 
Group’s financial position and performance and 
outlines what the Group does to manage these 
risks; 
Group structure: explains aspects of the Group 
structure and changes during the year; 

Unrecognised items: provides information about 
items that are not recognised in the financial 
statements but could potentially have a significant 
impact on the Group’s financial position and 
performance; and 
Other items: provides information on items which 
require disclosure to comply with Australian 
Accounting Standards and other regulatory 
pronouncements; however are not considered 
critical in understanding the financial performance 
or position of the Group. 

Enero Group Limited Annual Report 2021    49 

49

Enero Group Limited · Annual Report 2021 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

2. Operating segments 
The Group defines its operating segments based on the 
manner in which services are provided in the operational 
geographies and on internal reporting regularly reviewed 
by the Enero Executive team on a monthly basis, who are 
the Group’s chief operating decision makers (CODM). 

Revenues are all derived from services which are similar in 
the nature of services and outputs, operate in similar 
economic environments and have a comparable customer 
mix. The Group’s service offering includes integrated 
marketing and communication services, including strategy, 
market research and insights, advertising, public relations, 
communications planning, design, events management, 
direct marketing and programmatic media. The Group 
includes Hotwire, BMF, CPR, Orchard, TLE and OB Media. 

The CODM have determined that the service competencies 
are one operating segment (Operating Brands segment) 
based on internal reporting used by the CODM for 
performance assessment and determining the allocation of 
resources.  

The measure of reporting to the Enero Executive team is 
on an Operating EBITDA basis (defined below), which 
excludes significant and non-operating items which are 
separately presented because of their nature, size and 
expected infrequent occurrence and does not reflect the 
underlying trading of the operations. 

In relation to segment reporting, the following definitions 
apply to operating segments: 

Operating EBITDA: is calculated as profit before interest, 
taxes, depreciation of plant and equipment, amortisation of 
intangibles, impairment of intangibles, loss on disposal of 
controlled entities and contingent consideration fair value 
loss. 

50    Enero Group Limited Annual Report 2021 

50

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
2021 
In thousands of AUD 
Gross revenue 
Directly attributable cost of sales 
Net revenue 
Other income 
Operating expenses 
EBITDA 
Depreciation of right-of-use assets 
Operating EBITDA 
Depreciation of plant and equipment 
and amortisation of intangibles 
Loss on disposal of controlled entities 
Incidental acquisition costs 
Net finance costs 
Profit before income tax 
Income tax expense 
Profit for the year 
Goodwill 
Other intangibles 
Assets excluding intangibles 
Total assets 
Liabilities 
Total liabilities 
Amortisation of intangibles 
Depreciation 
Capital expenditure 

2020 
In thousands of AUD 
Gross revenue 
Directly attributable cost of sales 
Net revenue 
Other income 
Operating expenses 
EBITDA 
Depreciation of right-of-use assets 
Operating EBITDA 
Depreciation of plant and equipment 
and amortisation of intangibles 
Contingent consideration fair value loss 
Net finance costs 
Profit before income tax 
Income tax expense 
Profit for the year 
Goodwill 
Other intangibles 
Assets excluding intangibles 
Total assets 
Liabilities 
Total liabilities 
Amortisation of intangibles 
Depreciation 
Capital expenditure 
* All segments are continuing operations. 

Operating 
Brands 
402,478 
(241,844) 
160,634 
1,631 
(104,498) 
57,767 

Total  

segment  Unallocated 
– 
402,478 
– 
(241,844) 
– 
160,634 
1,631 
– 
(7,863) 
(104,498) 
(7,863) 
57,767 

Eliminations  Consolidated 
402,478 
(241,844) 
160,634 
1,631 
(112,361) 
49,904 
(4,291) 
45,613 

– 
– 
– 
– 
– 
– 

(9,878) 
(202) 

(9,878) 
(202) 

(13,157) 
– 

– 
– 

114,506 
3,650 
80,979 
199,135 
98,860 
98,860 
874 
5,803 
865 

Operating 
Brands 
268,741 
(132,916) 
135,825 
1,157 
(101,274) 
35,708 

114,506 
3,650 
80,979 
199,135 
98,860 
98,860 
874 
5,803 
865 

Total  

– 
– 
44,254 
44,254 
12,446 
12,446 
– 
410 
130 

– 
– 
(8,672) 
(8,672) 
(8,672) 
(8,672) 
– 
– 
– 

segment  Unallocated 
– 
268,741 
– 
(132,916) 
– 
135,825 
– 
1,157 
(6,478) 
(101,274) 
(6,478) 
35,708 

Eliminations  Consolidated 
268,741 
(132,916) 
135,825 
1,157 
(107,752) 
29,230 
(4,849) 
24,381 

– 
– 
– 
– 
– 
– 

(2,796) 
(23,035) 
(202) 
(1,358) 
18,222 
(8,514) 
9,708 
114,506 
3,650 
116,561 
234,717 
102,634 
102,634 
874 
6,213 
995 

(2,174) 

(2,174) 

– 

– 

107,997 
1,105 
60,424 
169,526 
81,333 
81,333 
1,095 
6,792 
1,177 

107,997 
1,105 
60,424 
169,526 
81,333 
81,333 
1,095 
6,792 
1,177 

– 
– 
49,444 
49,444 
12,660 
12,660 
– 
394 
229 

– 
– 
(4,381) 
(4,381) 
(4,381) 
(4,381) 
– 
– 
– 

(3,432) 
(2,174) 
(1,720) 
17,055 
(3,397) 
13,658 
107,997 
1,105 
105,487 
214,589 
89,612 
89,612 
1,095 
7,186 
1,406 

Enero Group Limited Annual Report 2021    51 

51

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

2. Operating segments (continued) 

Geographical segments 
The operating segments are managed on a world-wide basis. However, there are three geographic areas of operation. 

Geographical information 

In thousands of AUD 
2021 
Net Revenue 
Operating EBITDA 
Operating EBITDA margin 

Australia 

65,043 
13,129 
20.2% 

UK and 
Europe 

35,504 
7,597 
21.4% 

USA 

60,087 
32,345 
53.8% 

Support 
Office(i) 

Unallocated 
intangibles(ii)  

– 
(7,458) 
– 

– 
– 
– 

Total  

160,634 
45,613 
28.4% 

Non-current assets 

9,106 

3,184 

1,687 

– 

118,156 

132,133 

In thousands of AUD 
2020 
Net Revenue 
Operating EBITDA 
Operating EBITDA margin 

Australia 

58,645 
11,536 
19.7% 

UK and 
Europe 

37,701 
5,703 
15.1% 

USA 

39,479 
13,149 
33.3% 

Support 
Office(ii) 

Unallocated 
intangibles(i)  

– 
(6,007) 
– 

– 
– 
– 

Total  

135,825 
24,381 
18.0% 

Non-current assets 

11,934 

4,927 

2,673 

– 

109,102 

128,636 

(i)  Support office includes the share-based payment charge in the income statement.  
(ii) Goodwill and other intangibles are allocated to the Operating Brands segment. However, as the Operating Brands are managed at a global 

level they cannot be allocated across geographical segments. 

Major Customer 
Net revenue from two customers of the Operating Brands segment represented approximately 30.0% (2020: 19.8%) of the 
Group’s total net revenue.  

Accounting policy 
The Group determines and presents operating segments based on the information that is provided internally to the Enero 
Executive team, who are the Group’s chief operating decision makers (CODM). 
An operating segment is a component of the Group that engages in business activities from which it may earn revenues 
and incur expenses, including revenues and expenses that relate to transactions with any of the Group’s other 
components. All operating segments’ results are regularly reviewed by the Group’s CODM to make decisions about 
resources to be allocated to the segment and assess its performance, and for which discrete financial information is 
available. 
Segment results that are reported to the CODM include items directly attributable to a segment, as well as those that can 
be allocated on a reasonable basis. 
Unallocated items comprise corporate overheads: costs associated with the centralised management and governance of 
Enero Group Limited, such as share-based payments charge, interest-bearing loans, costs of borrowings and related 
expenses, and corporate head office assets and expenses. 
Segment capital expenditure is the total cost incurred during the period to acquire assets that are expected to be used for 
more than one period. 

52    Enero Group Limited Annual Report 2021 

52

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3. Revenue  

In thousands of AUD 
Gross revenue from the rendering of services 
Directly attributable cost of sales 
Net revenue 

2021 
402,478 
(241,844) 
160,634 

2020 
268,741 
(132,916) 
135,825 

Disaggregation of revenue 
In the following table, net revenue is disaggregated by primary geographical markets, which reconciles to the net revenue 
of the Group’s Operating Brands segment (see Note 2). No further disaggregation is required as substantially all revenue 
is recognised over time and all revenue is generated from fees for services. 

In thousands of AUD 
Australia 
UK and Europe 
USA 
Total Operating Brands segment 

2021 
65,043 
35,504 
60,087 
160,634 

2020 
58,645 
37,701 
39,479 
135,825 

Contract balances 
The following table provides information about receivables, contract assets and contract liabilities from contracts with 
customers. 

In thousands of AUD 
Trade receivables 
Contract assets – Work in progress 
Contract liabilities – Unearned revenue 

Note 
7 
8 
12 

2021 
47,154 
2,758 
(16,507) 
33,405 

2020 
34,834 
1,513 
(13,496) 
22,851 

Contract Assets:  
The contract assets relate to the Group’s work in progress for accrued revenue recognised upon satisfaction of 
performance obligations and rechargeable disbursements at the period end which are not invoiced. The contract assets 
are transferred to receivables upon invoicing to the customer.  

Contract Liabilities:  
The contract liabilities relate to the Group’s unearned revenue for consideration received from customers prior to 
satisfaction of performance obligations of the contract. 

Given the short-term nature of customer contracts in the Group, it is expected that both contract assets will be recovered 
and contract liabilities utilised within the next 12 months from the reporting date. This applies for both the current year and 
the prior year.  

Accounting policy 
The Group provides marketing and communication services to a broad range of customers across three key geographic 
locations – Australia, UK and USA. The Group is a fee-for-service business where each operating business generates 
revenue from time spent on a particular project or delivering to agreed outcomes. The Group’s customer contracts are 
generally short-term and may be cancelled with notice periods in accordance with respective contracts. 

AASB 15 Revenue from Contracts with Customers requires identification of discrete performance obligations within a 
transaction and an associated transaction price allocation to these obligations. Revenue is recognised upon satisfaction of 
these performance obligations, which occur when control of the services is transferred to the customer. Principally, 
revenue is recognised depicting the transfer of promised services to customers with amounts reflecting consideration to 
which the Group expects to be entitled in exchange for those services at any point in time. 

The Group’s customers typically receive the benefit of services as they are performed and substantially all customer 
contracts provide that the Group will be compensated for services performed to date. Accordingly, substantially all revenue 
is recognised over time as the services are performed. For fixed fee projects, key estimates and judgements for when 
revenue is recognised are using inputs or outputs (time and deliverables) measuring progress on the project. For retainer 
contracts, where a fixed fee is paid to provide a series of distinct performance obligations that are substantially the same, 
key estimates and judgements for when revenue is recognised use a time-based measure resulting in a straight-line 
revenue recognition. For customer contracts that include any variable consideration, such as performance incentives, 
revenue is estimated at the beginning of the contract based on the most likely outcome and recognised accordingly. 

Enero Group Limited Annual Report 2021    53 

53

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

3. Revenue (continued) 

The Group incurs a number of third party out-of-pocket costs in connection with services provided to customers. The 
disclosure of such revenue as either gross revenue or net revenue is dependent on whether the Group is primarily 
responsible for and controls the specific goods or services before they are ultimately transferred to the customer under the 
contract. In cases where the Group is primarily responsible for and controls those goods or services before they are 
passed on to the customer, the Group is determined to be a in a principal relationship and revenue is recognised on a 
gross basis (to gross revenue) with a corresponding amount in directly attributable cost of sales representing the third 
party out-of-pocket costs. Alternatively, under the revenue agency relationship, revenue is recognised on a net basis. 

4. Finance costs 

In thousands of AUD 
Interest and finance costs 
Hire purchase interest 
Contingent consideration present value interest 
Lease present value interest 
Finance costs 

2021 
26 
– 
642 
736 
1,404 

2020 
47 
5 
1,181 
756 
1,989 

Foreign exchange loss of $418,000 (2020: gain of $187,000) has been recognised in the consolidated income statement 
and has been included in administration expenses. 

Accounting policy 
(i) Interest income 
Interest income is recognised as it accrues to the related financial asset using the effective interest method. 

(ii) Interest and finance costs 
Finance costs are recognised in the income statement using the effective interest method. They include interest on 
financial guarantees, amortisation of ancillary costs incurred in connection with financing arrangements and finance lease 
interest. 

(iii) Contingent consideration present value interest 
Present value interest is recognised in the income statement using the effective interest method and includes the effective 
interest cost relating to contingent consideration liabilities recognised in business combinations. 

(iv) Lease present value interest 
Present value interest is recognised in the income statement using the effective interest method and includes the effective 
interest cost relating to lease liabilities recognised for contracts that contain leases. 

54    Enero Group Limited Annual Report 2021 

54

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
5. Income tax expense and deferred tax 

Income tax expense 
Recognised in the income statement 

In thousands of AUD 
Current tax expense 
Current year 
Adjustments for prior years 

Deferred tax expense 
Origination and reversal of temporary differences 

Income tax expense in income statement 

Numerical reconciliation between tax expense and pre-tax accounting profit 
Profit for the year 
Income tax expense 
Profit excluding income tax 
Income tax expense using the Company’s domestic tax rate of 30% (2020: 30%) 
Increase in income tax expense due to: 
Loss on disposal of controlled entities 
Share-based payment expense 
Unwind of present value interest 
Contingent consideration fair value loss 
Decrease in income tax expense due to: 
Effect of losses not previously recognised 
Effect of lower tax rate on overseas incomes 
Under/(over) provision for tax in previous years 
Other (subtraction)/non-deductible items 
Income tax expense on pre-tax net profit 

Current taxes 
The Group has a current tax payable of $2,155,000 at 30 June 2021 (2020: $358,000). 

Deferred taxes 

Recognised deferred tax assets and liabilities are attributable to the following: 

In thousands of AUD 
Deferred tax assets 
Tax losses carried forward 
Employee benefits 
Accruals and income in advance 
Leases 
Plant and equipment 
Others 
Gross deferred tax assets 
Deferred tax liabilities 
Fair value gain 
Identifiable intangibles 
Plant and equipment 
Work in progress 
Gross deferred tax liabilities 
Net deferred tax asset 

2021 

8,738 
237 
8,975 

(461) 
(461) 
8,514 

9,708 
8,514 
18,222 
5,467 

6,910 
298 
193 
– 

(1,863) 
(2,423) 
237 
(305) 
8,514 

2021 

3,653 
1,303 
1,000 
1,032 
21 
62 
7,071 

3,653 
1,095 
214 
71 
5,033 
2,038 

2020 

3,292 
(136) 
3,156 

241 
241 
3,397 

13,658 
3,397 
17,055 
5,117 

– 
169 
354 
652 

(1,751) 
(914) 
(136) 
(94) 
3,397 

2020 

3,653 
1,143 
497 
1,325 
13 
80 
6,711 

3,653 
297 
116 
9 
4,075 
2,636 

Movement in deferred tax balances 
The movement in deferred tax balances during the year, except deferred tax liability relating to customer relation acquired 
through business combination, was all recognised in the income statement. Deferred tax liability relating to customer 
relation acquired through business combination is recognised in Goodwill (see Note 22 Acquisition for details). 

Enero Group Limited Annual Report 2021    55 

55

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

5. Income tax expense and deferred tax (continued) 

Deferred tax assets not recognised 
Deferred tax assets have not been recognised in respect of the following items because it is not probable that future taxable profit 
will be available against which the Group can utilise the benefits: 

In thousands of AUD 
Revenue losses 
Capital losses 
Gross tax losses carried forward 

2021 
2,996 
207,486 
210,482 

2020 
9,443 
207,514 
216,957 

Accounting policy 
Income tax on the profit or loss for the year comprises current and deferred tax. Current and deferred tax is recognised in 
the income statement except to the extent that it relates to a business combination, or items recognised directly in equity or 
in other comprehensive income. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively 
enacted at the reporting date, and any adjustment to tax payable in respect of previous years. 

Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for taxation purposes. The following temporary differences are not 
provided for: goodwill, the initial recognition of assets or liabilities that affect neither the accounting nor the taxable profit, 
and differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable 
future. 

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.  

Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax liabilities and assets, 
and they relate to income taxes levied by the same tax authority on the same taxable entity, or on different taxable entities, 
but they intend to settle current tax liabilities and assets on a net basis or their tax assets and liabilities will be realised 
simultaneously. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available, against 
which the asset can be utilised. Deferred tax assets are reduced to the extent that it is no longer probable that the related 
tax benefit will be realised. 

Key assumption 
The Group has recognised a deferred tax liability of $3,653,000 arising from the recognition of contingent consideration fair 
value gains in 2011 resulting in a potential future taxable capital gain. A deferred tax asset of $3,653,000 has been 
recognised on tax capital losses in the same jurisdiction arising from disposed subsidiaries. 

56    Enero Group Limited Annual Report 2021 

56

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
6. Cash and cash equivalents 

In thousands of AUD 
Cash at bank and on hand 
Bank short-term deposits 
Cash and cash equivalents in the statement of financial position  
and the statement of cash flows 

2021 
33,630 
17,088 

50,718 

2020 
34,447 
13,134 

47,581 

For statement of cash flow presentation purposes, cash and cash equivalents include cash on hand, and short-term 
deposits with original maturities of three months or less that are readily convertible to known amounts of cash and which 
are subject to an insignificant risk of change in value. The Group has pledged short-term deposits amounting to 
$2,128,000 for indemnity guarantee facilities (see Note 19 Financing arrangements). The remaining bank short-term 
deposits are unrestricted.  

The Group’s exposure to interest rate risk and a sensitivity analysis for financial assets and liabilities are disclosed in  
Note 18 Financial risk management/financial instruments. 

Reconciliation of cash flows from operating activities 

(i) Reconciliation of cash 
For the purpose of the statement of cash flows, cash includes cash on hand and at bank and short-term deposits at call, 
net of outstanding bank overdrafts. Cash at the end of the financial year as shown in the statement of cash flows is 
reconciled to the related items in the statement of financial position as follows: 
In thousands of AUD 

2021 

2020 

Cash assets 
(ii) Reconciliation of profit after income tax to net cash provided by 
operating activities 
Profit after income tax 

50,718 

47,581 

9,708 

13,658 

Add/(less) non-cash items: 
Loss on disposal of controlled entities 
Loss on sale of plant and equipment 
Share-based payments expense 
Depreciation of plant and equipment 
Depreciation of right-of-use assets 
Amortisation of identifiable intangibles 
Contingent consideration fair value loss 
Contingent consideration present value interest 
Lease present value interest 
Increase/(decrease) in income taxes payable (net) 
(Increase)/decrease in deferred tax (net) 
Net cash provided by operating activities before changes in  
assets and liabilities 
Changes in assets and liabilities: 
Increase in trade and other receivables 
(Increase)/decrease in work in progress 
(Increase)/decrease in prepayments 
Decrease/(increase) in other assets 
Increase in payables and accruals 
Increase in unearned income 
Increase/(decrease) in employee benefits 
Net cash from operating activities 

23,035 
52 
992 
1,922 
4,291 
874 
– 
642 
736 
2,033 
(440) 

43,845 

(13,533) 
(1,276) 
(177) 
199 
18,366 
4,915 
863 
53,202 

– 
2 
564 
2,337 
4,849 
1,095 
2,174 
1,181 
756 
(95) 
243 

26,764 

(820) 
962 
857 
(273) 
3,055 
730 
(280) 
30,995 

Enero Group Limited Annual Report 2021    57 

57

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

7. Trade and other receivables 

In thousands of AUD 
Current 
Trade receivables 
Less: provision for impairment loss 

Other receivables 
Total trade and other receivables 

Note 

2021 

2020 

18 

47,154 
(232) 
46,922 
19 
46,941 

34,834 
(261) 
34,573 
38 
34,611 

No interest is charged on trade debtors. The Group’s exposure to credit and currency risk and impairment losses related to 
trade and other receivables is disclosed in Note 18 Financial risk management/financial instruments. 

8. Other assets 

In thousands of AUD 
Current 
Work in progress 
Prepayments 
Other current assets 

Non-current 
Deposits 

2021 

2,758 
2,138 
29 
4,925 

164 
164 

2020 

1,513 
1,961 
287 
3,761 

188 
188 

58    Enero Group Limited Annual Report 2021 

58

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. Plant and equipment 

In thousands of AUD 
2021 
Cost 
Accumulated depreciation 
Net carrying amount 
Reconciliations of the carrying amounts of 
each class of plant and equipment: 
Carrying amount at the beginning of the year 
Additions 
Acquired through business combination 
Disposal of controlled entities 
Depreciation 
Effect of movements in exchange rates 
Disposals 
Carrying amount at the end of the year 

2020 
Cost 
Accumulated depreciation 
Net carrying amount 
Reconciliations of the carrying amounts of  
each class of plant and equipment: 
Carrying amount at the beginning of the year 
Additions 
Depreciation 
Effect of movements in exchange rates 
Disposals 
Carrying amount at the end of the year 

Computer 
equipment 

Office 
furniture 
and 
equipment 

Plant and 
equipment 

Leasehold 
improvements 

Total 

4,001 
(2,747) 
1,254 

2,009 
(1,564) 
445 

229 
(220) 
9 

6,308 
(4,220) 
2,088 

12,547 
(8,751) 
3,796 

1,476 
734 
31 
(139) 
(828) 
(20) 
– 
1,254 

605 
123 
– 
(3) 
(266) 
(12) 
(2) 
445 

16 
– 
– 
– 
(7) 
– 
– 
9 

4,512 
(3,036) 
1,476 

2,028 
(1,423) 
605 

325 
(309) 
16 

1,589 
845 
(949) 
3 
(12) 
1,476 

850 
105 
(357) 
7 
– 
605 

25 
– 
(9) 
– 
– 
16 

2,854 
138 
– 
(13) 
(821) 
(20) 
(50) 
2,088 

7,150 
(4,296) 
2,854 

3,413 
456 
(1,022) 
7 
– 
2,854 

4,951 
995 
31 
(155) 
(1,922) 
(52) 
(52) 
3,796 

14,015 
(9,064) 
4,951 

5,877 
1,406 
(2,337) 
17 
(12) 
4,951 

Accounting policy 
(i) Recognition and measurement 
Plant and equipment are stated at cost less accumulated depreciation (see below) and impairment losses (see Note 20 
Impairment of non-financial assets). The cost of the asset also includes the cost of replacing parts on an item of plant and 
equipment when it is probable that the future economic benefits embodied within the item will flow to the Group and the 
cost of the item can be measured reliably. All other costs are charged to the income statement as incurred. 

Cost includes expenditure that is directly attributable to the acquisition of the asset. Purchased software that is integral to 
the functionality of the related equipment is capitalised as part of that equipment. 

Where parts of an item of plant and equipment have different useful lives, they are accounted for as separate items of 
plant and equipment. 

(ii) Derecognition 
An item of property, plant and equipment is derecognised when it is sold or otherwise disposed of, or when its use is 
expected to bring no future economic benefits. 

Gains and losses on derecognition are determined by comparing the proceeds with the carrying amount and recognised 
within ‘Administration expenses’ in the income statement. 

(iii) Depreciation 
Depreciation is charged to the income statement on a straight-line basis over the assets’ estimated useful lives. The major 
categories of plant and equipment were depreciated in the current and, where applicable, comparative period as follows: 

Computer equipment 
Office furniture and equipment 
Plant and equipment 
Leasehold improvements 

25% to 40% 
10% to 25% 
10% to 25% 
Life of lease 

Depreciation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate. 

Enero Group Limited Annual Report 2021    59 

59

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

10. Right-of-use assets 

In thousands of AUD 
Property leases 
Cost 
Accumulated depreciation 
Net carrying amount 
Reconciliations of the carrying amounts of right-of-use assets: 
Carrying amount at the beginning of the year 
Additions 
Recognised on transition to AASB 16 
Disposal of controlled entities 
Re-measurement of lease liabilities 
Disposals 
Depreciation 
Effect of movements in exchange rates 

Carrying amount at the end of the year 

2021 

2020 

15,279 
(7,300) 
7,979 

11,759 
839 
– 
(108) 
– 
(55) 
(4,291) 
(165) 

7,979 

16,344 
(4,585) 
11,759 

– 
– 
16,481 
– 
(10) 
– 
(4,849) 
137 

11,759 

Transition to AASB 16 
The Group has applied AASB 16 Leases using the modified retrospective approach, under which the cumulative effect of 
initial application is recognised in retained earnings at 1 July 2019. 

Accounting policy 
The Group leases many assets, including properties and office equipment. At the inception of a contract, the Group 
assesses whether a contract is, or contains, a lease based on whether the contract conveys the right to control the use of an 
identified asset for a period of time in exchange for consideration. The Group assesses if a contract conveys the right to 
control the use of an identified asset if:  

• 
• 

• 

the contract involves the use of an identified asset; 
the Group has the right to obtain substantially all of the economic benefits from use of  the asset throughout the 
period of use; and 
the Group has the right to direct the use of the asset. 

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is 
initially measured at cost, which comprises the initial amount of lease liability adjusted for any lease payments made at or 
before the commencement date, plus any initial direct costs incurred and an estimate of cost to dismantle and remove the 
underlying asset less any lease incentive received. The right-of-use asset is subsequently measured at cost less any 
accumulated depreciation and impairment losses (see Note 20 Impairment of non-financial assets), and adjusted for 
certain re-measurements of lease liability. The assets are depreciated over the term of the lease on a straight-line basis. 
The Group has applied judgement to determine the lease terms for some lease contracts in which it is a lessee that include 
renewal options. The assessment of whether the Group is reasonably certain to exercise such options impacts the lease 
term, which significantly affects the amount of lease liability and right-of-use asset recognised. 

The lease liability is initially measured at the present value of the lease payments (fixed payments less any lease 
incentives receivable and variable lease payments) that are not paid at the commencement date, discounted using the 
interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate for the 
same term as the underlying lease. Generally, the Group uses its incremental borrowing rate as the discount rate. Lease 
liability is re-measured when there is a change in future lease payments arising from change in an index rate, changes in 
the assessment of whether a purchase or extension option is reasonably certain to be exercised or a termination option is 
reasonably certain not to be exercised. When the lease liability is re-measured in this way, a corresponding adjustment is 
made to the carrying amount of the right-of-use asset, or is recorded in the income statement if the carrying amount of the 
right-of-use asset has been reduced to zero. 

The Group has elected to use the exemption not to recognise right-of-use assets and lease liabilities for short-term leases 
that have a lease term of 12 months or less and leases of low-value assets. The payments associated with these leases 
are recognised as occupancy costs on a straight-line basis over the lease term. 

60    Enero Group Limited Annual Report 2021 

60

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
11. Intangible assets 

In thousands of AUD 
2021 
Cost 
Accumulated amortisation 
Impairment 
Net carrying amount 
Reconciliations of the carrying amounts of intangibles: 
Carrying amount at the beginning of the year 
Acquired through business combination 
Disposal of controlled entities 
Amortisation 
Effect of movements in exchange rates 
Carrying amount at the end of the year 

2020 
Cost 
Accumulated amortisation 
Impairment 
Net carrying amount 
Reconciliations of the carrying amounts of intangibles: 
Carrying amount at the beginning of the year 
Amortisation 
Effect of movements in exchange rates 
Carrying amount at the end of the year 

Goodwill  Contracts and 
customer 
relationships 

208,979 
– 
(94,473) 
114,506 

107,997 
12,316 
(6,136) 
– 
329 
114,506 

295,297 
– 
(187,300) 
107,997 

108,208 
– 
(211) 
107,997 

7,609 
(3,959) 
– 
3,650 

1,105 
3,428 
– 
(874) 
(9) 
3,650 

4,334 
(3,229) 
– 
1,105 

2,176 
(1,095) 
24 
1,105 

Total 

216,588 
(3,959) 
(94,473) 
118,156 

109,102 
15,744 
(6,136) 
(874) 
320 
118,156 

299,631 
(3,229) 
(187,300) 
109,102 

110,384 
(1,095) 
(187) 
109,102 

Amortisation charge 
The amortisation charge of $874,000 (2020: $1,095,000) is recognised in the depreciation and amortisation expense in the 
income statement. 

Goodwill CGU group allocation 
The Group has two CGU groups – the Operating Brands CGU group and the Search Marketing CGU group. The entire 
goodwill balance of $114,506,000 (2020: $107,997,000) relates to the Operating Brands CGU group. 

The increase in the goodwill carrying value as compared to the prior reporting period is primarily in relation acquisition of 
McDonald Butler Associates (refer to Note 22 Acquisition) partially offset by relative value of goodwill relating to disposal of 
Frank PR (refer to Note 23 Disposals). 

Accounting policy 
(i) Goodwill 
Goodwill acquired in a business combination is initially measured at cost. Cost is measured as the cost of the business 
combination minus the net fair value of the acquired and identifiable assets, liabilities and contingent liabilities. 

Following initial recognition, goodwill is measured at cost less any accumulated impairment losses. 

Goodwill is allocated to cash-generating units expected to benefit from synergies created by the business combination. 

Goodwill is not amortised, but instead is reviewed for impairment annually or more frequently if events or changes in 
circumstances indicate that the carrying value may be impaired. 

(ii) Research and development 
Expenditure on research activities is charged to the income statement as incurred. 

Expenditure on development activities (including internally developed software) is capitalised only if development costs 
can be reliably measured, the product or process is technically and commercially feasible, future economic benefits are 
probable, and the Group intends to, and has sufficient resources to, complete development and to use or sell the asset. 

The capitalised development expenditure includes the cost of materials, direct labour and an appropriate proportion of 
overhead costs that are directly attributable to preparing the asset for its intended use. Capitalised development 
expenditure is measured at cost, less accumulated amortisation and impairment losses. 

Enero Group Limited Annual Report 2021    61 

61

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

11. Intangible assets (continued) 

(iii) Other intangible assets 
Other intangible assets acquired separately are measured on initial recognition at cost. The other intangible assets 
acquired in business combinations are mainly customer relationships and customer contracts. The cost of these assets is 
their fair value at date of acquisition based on valuation techniques generally using the excess earnings method. Following 
initial recognition, intangible assets are carried at cost less amortisation and any impairment losses.  

Subsequent expenditure 
Subsequent expenditure on capitalised intangible assets is capitalised only when it increases the future economic benefits 
embodied in the specific asset to which it relates. All other expenditure is expensed as incurred. 

(iv) Amortisation 
Intangible assets other than goodwill are amortised on a straight-line basis over their estimated useful lives from the date 
they are available for use. Customer contracts and relationships are amortised over a four-year period. 

Amortisation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate. 

(v) Impairment 
Refer to Note 20 Impairment of non-financial assets for further details on impairment. 

12. Trade and other payables 

In thousands of AUD 
Current 
Trade payables  
Other payables and accrued expenses 
Unearned revenue 

2021 

29,543 
17,111 
16,507 
63,161 

2020 

16,820 
11,926 
13,496 
42,242 

The Group’s exposure to currency and liquidity risk related to trade and other payables is disclosed in Note 18 Financial 
risk management/financial instruments. 

13. Contingent consideration payable 

In thousands of AUD 
Current 
Contingent consideration payable 
Non-current 
Contingent consideration payable 

Reconciliations of the carrying amounts of 
contingent consideration payable: 
Carrying amount at the beginning of the year 
Recognised in business combination 
Re-assessment of contingent consideration 
Unwind of present value interest 
Effect of movements in exchange rates 
Contingent consideration paid 
Carrying amount at the end of the year 

2021 

2020 

10,886 

15,119 

9,240 

10,434 

25,553 
8,931 
– 
642 
(115) 
(14,885) 
20,126 

33,801 
– 
2,174 
1,181 
320 
(11,923) 
25,553 

During the prior year, the Group recognised a fair value loss of $2,174,000 relating to revaluation of future contingent 
consideration payable to the vendors of Eastwick Communications. 
There is uncertainty around the actual payments that will be made as the payments are subject to the performance of 
McDonald Butler Associates subsequent to the reporting date. Factors which could vary the amount of contingent 
consideration payable due include a net revenue threshold for future payments, the basis of the average net revenue over 
the contingent consideration period and purchase price cap. Actual future payments may differ from the estimated liability. 
A sensitivity analysis for Contingent consideration payable is disclosed in Note 18 Financial risk management/financial 
instruments. 
Accounting policy 
Contingent consideration payable is initially recognised at fair value in connection with a business combination. The liability 
is discounted using a market interest rate for the liability and a present value interest charge is recognised in the income 
statement as the discount unwinds. Any change in estimate of contingent consideration payable is recognised in the 
income statement as a fair value gain or loss during the period when the estimate is revised. 

62    Enero Group Limited Annual Report 2021 

62

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14. Lease liabilities 

This note provides information about the contractual terms of the Group’s leases. For more information about the Group’s 
exposure to interest rate risk, liquidity risk and foreign currency risk, see Note 18 Financial risk management/financial 
instruments. 

In thousands of AUD 
Current 
Lease liabilities 
Non-current 
Lease liabilities 
Total 

Reconciliations of the carrying amounts of lease 
and hire purchase liabilities: 
Carrying amount at the beginning of the year 
Recognised on transition to AASB 16 
Additions 
Disposal of controlled entities 
Other disposals 
Re-measurement of lease liabilities 
Repayments 
Present value interest relating to lease liabilities 
Effect of movements in exchange rates 
Carrying amount at the end of the period 

Lease liabilities and hire purchase payable commitments 
(at carrying amounts) 
Within one year 
One year or later and no later than five years 

Accounting policy 
Refer to Note 10. 

2021 

5,589 

6,262 
11,851 

16,907 
– 
839 
(225) 
(61) 
– 
(6,162) 
736 
(183) 
11,851 

5,589 
6,262 
11,851 

2020 

6,384 

10,523 
16,907 

493 
22,498 
– 
– 
– 
(10) 
(6,979) 
756 
149 
16,907 

6,384 
10,523 
16,907 

Enero Group Limited Annual Report 2021    63 

63

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

15. Employee benefits 

In thousands of AUD 
Aggregate liability for employee benefits, including on-costs 
Current 
Employee benefits provision 
Non-current 
Employee benefits provision 

2021 

2020 

4,586 

755 

3,732 

820 

The Group has recognised $2,140,000 (2020: $2,228,000) as an expense in the income statement for defined contribution 
plans during the reporting period.  

Accounting policy 
Provision is made for employee benefits including annual leave and long service leave for employees. 
(i) Long-term employee benefits 
The Group’s net obligation in respect of long-term service benefits, other than superannuation and pension plans, is the 
amount of future benefit that employees have earned in return for their service provided up to the reporting date. The 
obligation is calculated using expected future increases in wage and salary rates, including related on-costs and expected 
settlement dates, and is discounted using the rates attached to the Corporate bonds which have maturity dates 
approximating to the terms of the Group’s obligations.  

(ii) Wages, salaries, annual leave and non-monetary benefits 
Liabilities for employee benefits for wages, salaries and annual leave, that are due to be settled within 12 months of the 
reporting date, represent present obligations resulting from employees’ services provided to reporting date and are 
calculated at undiscounted amounts based on remuneration wage and salary rates that the Group expects to pay as at 
reporting date, including related on-costs. 

A provision is recognised for the amount expected to be paid under short-term cash bonus or profit-sharing plans if the 
Group has a present legal or constructive obligation to pay this amount as a result of past services provided by the 
employee and the obligation can be reliably estimated. 

(iii) Termination benefits 
Termination benefits are charged to the income statement when the Group is demonstrably committed, without realistic 
possibility of withdrawal, to a formal detailed plan to either terminate employment before the normal retirement date, or to 
provide termination benefits as a result of an offer made to encourage voluntary redundancy. Termination benefits for 
voluntary redundancies are charged to the income statement if the Group has made an offer encouraging voluntary 
redundancy, it is probable that the offer will be accepted, and the number of acceptances can be estimated reliably. 

64    Enero Group Limited Annual Report 2021 

64

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
16. Capital and reserves 

In thousands of AUD 
Share capital 
Ordinary shares, fully paid 

2021 

2020 

100,456 

99,515 

The Company does not have authorised capital or par value in respect of its shares. 

Movement in ordinary shares 

Balance at beginning of year  

642,726 shares transferred from a trust account held by 
the Company to the employees of the Group on exercise 
of Share Appreciation Rights(i) 
Shares issued to the employees of the Group on 
exercise of Share Appreciation Rights(i) 
Balance at end of year 

2021 
Shares 

86,074,859 

2021 
In thousands 
of AUD 
99,515 

2020  
Shares 

85,604,954 

2020 
In thousands 
of AUD 
97,412 

– 

– 

– 

1,215 

580,659 
86,655,518 

941 
100,456 

469,905 
86,074,859 

888 
99,515 

(i)  Share capital recognised during the year on the exercise of Share Appreciation Rights is based on the VWAP of the Company’s shares for the 20 business days prior to 

the vesting date of the rights of $1.62 (2020: $1.89). 

Ordinary shares 
Holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per 
share at shareholder meetings. 

Profit appropriation reserve 
The profit appropriation reserve comprises profits appropriated by the parent entity. 

Translation reserve 
The translation reserve comprises all foreign currency differences arising from the translation of the financial statements of 
foreign operations. 

Share-based payment reserve 
The share-based payment reserve comprises the cumulative expense relating to the fair value of options, rights and equity 
plans on issue to Key Management Personnel, senior Executives and employees of the Group less amounts transferred to 
share capital on exercise of options, rights and equity plans. 

Dividends 
Dividend declared and/(or) paid by the Company to its members: 

During the year ended 30 June 2021 
Fully franked final dividend – 2020 
Fully franked interim dividend – 2021 
Subsequent to the balance sheet date, at the date of this report 
Fully franked final dividend – 2021  
During the year ended 30 June 2020 
Fully franked final dividend – 2019 
Fully franked interim dividend – 2020 

Cents per 
share 

3.5 
10.5 

4.4 

3.0 
2.5 

Total amount  
in thousands of 

AUD  Date of payment 

3,033 
9,099 

2 October 2020 
16 March 2021 

3,813 

6 October 2021 

2,582 
2,152 

8 October 2019 
19 March 2020 

Dividend franking account 
In thousands of AUD 
Franking credits available for future years at 30% to shareholders of Enero Group Limited  

2021 
11,732 

2020 
16,257 

The above amounts represent the balance of the franking account at the end of the financial year adjusted for: 

• 
• 
• 
• 

franking credits that will arise from the payment of the current tax liability; 
franking debits that will arise from the payment of dividends recognised as a liability at year end; 
franking credits that will arise from the receipt of dividends recognised as receivables at year end; and 
franking credits that may be prevented from being distributed in subsequent years. 

Enero Group Limited Annual Report 2021    65 

65

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

16. Capital and reserves (continued) 

The ability to utilise the franking credits is dependent upon there being sufficient available profits to declare dividends and 
any restrictions to paying dividends.  

Accounting policy 
(i) Ordinary shares 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of ordinary shares and share 
options are recognised as a deduction from equity, net of tax effects. 

(ii) Dividends 
Dividends are recognised as a liability in the period in which they are declared. 

(iii) Transaction costs 
Transaction costs of an equity transaction are accounted for as a deduction from equity, net of any related income tax 
benefit. 

17. Earnings per share  

Profit attributable to equity holders of the parent 
In thousands of AUD 
Profit for the year 
Non-controlling interests 
Profit for the year attributable to equity holders of the parent 

Weighted average number of ordinary shares 
In thousands of shares 
Weighted average number of ordinary shares – basic 
Shares issuable under equity-based compensation plans 
Weighted average number of ordinary shares – diluted 

Earnings per share 
In AUD cents 
Basic 
Diluted 

2021 
9,708 
(10,110) 
(402) 

2021 
86,541 
1,738 
88,279 

2021 
(0.5) 
(0.5) 

2020 
13,658 
(2,951) 
10,707 

2020 
85,850 
1,469 
87,319 

2020 
12.5 
12.3 

Accounting policy 
The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by 
dividing the profit or loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary 
shares outstanding during the period. Diluted EPS is determined by adjusting the profit and loss attributable to ordinary 
shareholders and the weighted average number of ordinary shares outstanding for the effects of all dilutive potential 
ordinary shares, which comprise share rights granted to employees. 

66    Enero Group Limited Annual Report 2021 

66

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
18. Financial risk management/financial instruments  
The Group’s exposure to financial risks, objectives, policies 
and processes for managing the risks including methods 
used to measure the risks, and the management of capital, 
are presented below. 

The Group’s activities expose it to the following financial 
risks: 
• 
• 
• 

credit risk; 
liquidity risk; and  

market risk. 

The Group’s principal financial instruments comprise cash, 
receivables, payables, interest-bearing liabilities, 
contingent consideration payable and other financial 
liabilities. 

The Board has overall responsibility for the oversight of the 
risk management framework. Risk management policies 
are established to identify and analyse the risks faced by 
the Group, to set appropriate risk limits and controls, and to 
monitor risks and adherence to limits. Risk management 
policies and systems are reviewed regularly and modified 
as appropriate to reflect changes in market conditions and 
the Group’s activities. 

The Group considers that there are no changes to the 
objectives, policies and processes to managing risk and 
the exposure to risks from the prior reporting period. 

Credit risk  
Exposure to credit risk 
Credit risk is the risk of financial loss to the Group if a 
customer or counterparty to a financial instrument fails to 
meet its contractual obligation, and arises principally from 
the Group’s receivables from customers.  

Each subsidiary performs credit analysis of a new 
customer and standard payment terms are offered only to 
creditworthy customers.  

During the year ended 30 June 2021, the Group entered 
into transactions with approximately 400 unique customers. 
The 10 largest customers accounted for 48% of net 
revenue for the year ended 30 June 2021, with no one 
customer accounting for more than 20% of net revenue. 
There are no material credit exposures relating to a single 
receivable or groups of receivables. 

The maximum exposure to credit risk is net of any 
provisions for impairment of those assets, as disclosed in 
the statement of financial position. 

The carrying amount of financial assets represents the 
maximum credit exposure. The maximum credit exposure 
to credit risk at the reporting date was: 

In thousands of AUD 
Cash and cash 
equivalents 
Trade and other 
receivables 
Work in progress 
Deposits 

Note 

Carrying amount 
2020 

2021 

6 

50,718 

47,581 

7 
8 
8 

46,941 
2,758 
164 
  100,581 

34,611 
1,513 
188 
83,893 

The Group’s maximum exposure to trade receivables credit 
risk at the reporting date was: 

In thousands of AUD 
Trade receivables 

Note 
7 

Carrying amount 
2020 
34,573 

2021 
46,922 

The Group’s credit risk exposure is consistent across the 
geographic and business segments in which the Group 
operates. 

The movement in the allowance for impairment in respect 
of trade receivables during the year was as follows: 

In thousands of AUD 
Balance at 1 July 
Impairment loss recognised in 
income statement 
Provision used during year 
Balance at 30 June 

Average credit loss for year(i) 
Credit loss provision at balance 
date(ii) 

2021 
261 

11 
(40) 
232 

– 

0.5% 

2020 
329 

191 
(259) 
261 

0.5% 

0.7% 

(i) Average credit loss for year is calculated by dividing impairment loss recognised 

for the year by the gross trade receivables balance.  

(ii)  Credit loss provision at balance date is calculated by dividing the provision by 

the gross trade receivable balance.  

The average credit loss was assessed at 30 June 2021 
and despite uncertainty in trade receivables collections 
during COVID-19, the average credit loss reduced during 
the current year. The Group continues to provision 
expected credit losses higher than the average credit loss 
for each financial year.  

Impairment losses 
The ageing of the Group’s trade receivables at the 
reporting date was: 

In thousands of AUD 
Not past due 
Past due and less than 90 days 
Past due and more than 90 days 
Past due, more than 90 days 
and impaired 
Gross trade receivables 
Less: Impairment(i) 
Net trade receivables 

2021 
44,311 
2,588 
23 

232 
47,154 
(232) 
46,922 

2020 
30,425 
4,061 
87 

261 
34,834 
(261) 
34,573 

(i) Impairment includes trade receivables specifically impaired of $42,000 (2020: 

$71,000) plus expected credit losses of $190,000 (2020: $190,000). 

Enero Group Limited Annual Report 2021     67 

67

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

18. Financial risk management/financial instruments (continued) 

Currency risk 
Currency risk is the risk that the fair value of future cash 
flows of a financial instrument will fluctuate because of 
changes in foreign exchange rates. The source and nature 
of this risk arises from operations and translation risks. 

The Operating Brands segment generated approximately 
59% of its net revenue and 75% of its Operating EBITDA 
during the year ended 30 June 2021 from outside Australia. 
The Group’s reporting currency is Australian dollars. 
However, the international operations give rise to an 
exposure to changes in foreign exchange rates, as the 
majority of its revenues from outside Australia are 
denominated in currencies other than Australian dollars, 
most significantly Great British pound (GBP) and US dollar 
(USD). 

The Group’s currency risk exposure is limited 
predominantly to consolidated Australian dollar translation 
risk as the majority of transactions denominated in foreign 
currencies are transacted by entities within the Group with 
the same functional currency of the relevant transaction. 

Market risk 
Market risk is the risk relating to changes in market prices, 
such as foreign exchange rates, interest rates and equity 
prices, which will affect the Group’s income or the value of 
its holding of financial instruments. The objective of market 
risk management is to manage and control market risk 
exposure within acceptable parameters, while optimising 
the return. 

Liquidity risk 
Liquidity risk is the risk that the Group will not be able to 
meet its financial obligations as they become due. The 
Group’s approach to managing liquidity is to ensure, as far 
as possible, that it will always have sufficient liquidity to 
meet its liabilities when due. 

The Group manages liquidity risk by monitoring forecast 
operating cash flows, and committed unutilised facilities; 
and re-estimating the value of contingent consideration 
liabilities semi-annually.

The following are the contractual maturities of financial liabilities, including estimated interest payments and excluding the 
impact of netting agreements. 

2021 
In thousands of AUD 
Non-derivative financial liabilities 
Lease liabilities 
Trade and other payables  
(excluding unearned revenue) 
Contingent consideration payable 

2020 
In thousands of AUD 
Non-derivative financial liabilities 
Lease liabilities 
Trade and other payables  
(excluding unearned revenue) 
Contingent consideration payable 

Carrying 
amount 

Contractual  
cash flows 

Less than  
1 year 

1 to 5 years  Over 5 years 

11,851 

46,654 
20,126 
78,631 

12,654 

46,654 
21,045 
80,353 

5,600 

46,654 
11,000 
63,254 

7,054 

– 
10,045 
17,099 

– 

– 
– 
– 

Carrying 
amount 

Contractual  
cash flows 

Less than  
1 year 

1 to 5 years  Over 5 years 

16,907 

28,746 
25,553 
71,206 

18,431 

28,746 
26,263 
73,440 

6,421 

28,746 
15,263 
50,430 

12,010 

– 
11,000 
23,010 

– 

– 
– 
– 

It is not expected that the cash flows included in the maturity analysis could occur significantly earlier or at significantly 
different amounts. 

Liquidity risk in relation to contingent consideration liabilities 
There are critical accounting estimates and judgements in relation to contingent consideration liabilities. Refer to Note 13 
Contingent consideration payable for further details. 

There are no other significant uncertainties in the timing or amounts of contractual liabilities. 

Interest rate risk 
Interest rate risk refers to the risk that the fair value of the future cash flows of financial instruments will fluctuate because 
of changes in market interest rates. The Group has no significant variable interest-bearing assets or liabilities at  
30 June 2021. 

Capital management  
The Group’s key sources of capital are available committed facilities and share capital. The Board seeks to maintain a 
balance between higher returns that might be possible with higher levels of gearing and the advantages afforded by a 
prudent capital position. The Group also has contingent consideration payable as described in Note 13 Contingent 
consideration payable. 

68    Enero Group Limited Annual Report 2021 

68

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fair values 
Fair values versus carrying amounts 
The fair values of financial assets and liabilities, together with the carrying amounts shown in the statement of financial 
position, are as follows: 

Consolidated  
In thousands of AUD 
Cash at bank and on hand 
Bank short-term deposits 
Trade receivables 
Work in progress 
Trade and other payables 
Contingent consideration payable 
Lease liabilities 

Carrying 
amount 
33,630 
17,088 
46,922 
2,758 
(46,654) 
(20,126) 
(11,851) 

2021 

Fair value 
33,630 
17,088 
46,922 
2,758 
(46,654) 
(20,126) 
(11,851) 

Carrying 
amount 
34,447 
13,134 
34,573 
1,513 
(28,746) 
(25,553) 
(16,907) 

2020 

Fair value 
34,447 
13,134 
34,573 
1,513 
(28,746) 
(25,553) 
(16,907) 

Fair value measurement:  
Level 3 fair values 
The following tables show the valuation techniques used in measuring Level 3 fair values for financial instruments 
measured at fair value in the statement of financial position, as well as the significant unobservable inputs used. 

Type 
Contingent 
consideration 
payable 

Valuation technique 
Discounted cash flows: The valuation model 
considers the present value of expected 
capped payment (payable over three 
years), discounted using a risk-adjusted 
discount rate. The expected payment is 
determined by considering the possible 
scenarios of forecast average net revenue, 
the amount to be paid under each scenario 
and the probability of each scenario. 

Reconciliation of Level 3 fair values 
In thousands of AUD 
Carrying amount at the beginning of the year 
Recognised in business combination 
Re-assessment of contingent consideration 
Unwind of present value interest 
Effect of movements in exchange rates 
Contingent consideration paid 

Carrying amount at the end of the year 

Significant unobservable 
inputs 
–  Forecast average net 

revenue. 
–  Risk-adjusted 

discount rate: 3.26% 
to 4.55%. 

Inter-relationship between 
significant unobservable 
inputs and fair value 
measurement 
The estimated fair value 
would increase (decrease) if: 
– 
the net revenue is higher 
(lower); or 

– 

the risk-adjusted discount 
rate were lower (higher). 

2021 
25,553 
8,931 
– 
642 
(115) 
(14,885) 

20,126 

2020 
33,801 
– 
2,174 
1,181 
320 
(11,923) 

25,553 

Sensitivity analysis 
Orchard Marketing: the contingent consideration period ended on 30 June 2021 and the amount payable is not subject 
to the future performance of Orchard. 

McDonald Butler Associates: reasonably possible changes after 30 June 2021 to one of the significant unobservable 
inputs, holding other inputs constant, would have the following effects on the fair values of contingent consideration: 

In thousands of AUD 
Movement of 5% in average net revenue 
Movement of 0.5% in risk-adjusted discount rate  

Increase 
2,294 
(122) 

Decrease 
(2,615) 
125 

Enero Group Limited Annual Report 2021    69 

69

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

18. Financial risk management/financial instruments (continued) 

Other items 
The carrying amounts of cash and cash equivalents, trade and other receivables, trade and other payables and lease 
liabilities approximates their fair value. The fair value which is determined for disclosure purposes only is calculated as: 
• 
Trade receivables: is the present value of future cash flows, discounted at the market rate of interest at the 
reporting date. 

• 

Trade and other payables and lease liabilities: is the present value of future principal and interest cash flows, 
discounted at the market rate of interest at the reporting date. For leases, the market rate of interest is determined 
by reference to the Group’s incremental borrowing rate on the same term as the underlying lease. 

Accounting policy 
Non-derivative financial assets 
Non-derivative financial assets are recognised on the 
date that they are originated. All other financial assets 
(including assets designated as fair value through the 
profit and loss) are recognised initially on the trade date 
at which the Group becomes a party to the contractual 
provisions of the instrument. 
Non-derivative financial assets are derecognised when the 
rights to receive cash flows from the financial assets have 
expired or have been transferred and the Group has 
transferred substantially all the risks and rewards of 
ownership.  
Financial assets and liabilities are offset and the net 
amount presented in the statement of financial position 
when, and only when, the Group has a legal right to offset 
the amounts and intends either to settle on a net basis or 
to realise the asset and settle the liability simultaneously. 
The Group has the following non-derivative financial 
assets: 

(i) Trade and other receivables 
Trade and other receivables are financial assets with fixed 
or determinable payments that are not quoted in an active 
market. They arise when the Group provides money or 
services directly to a debtor with no intention of selling the 
receivable.  

Trade and other receivables are recognised initially at fair 
value, plus any directly attributable transaction costs. 

Subsequent to initial recognition, trade and other 
receivables are measured at amortised cost using the 
effective interest method, less a loss allowance equal to 
the expected credit loss determined under the expected 
credit loss assessment for receivables.  

(ii) Work in progress 
Work in progress represents accrued revenue recognised 
upon satisfaction of performance obligations and 
rechargeable disbursements at the period end which are 
not invoiced, and is stated at the lower of cost and net 
realisable value. 

(iii) Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and 
call deposits with original maturities of three months or 
less. Bank overdrafts that are repayable on demand and 
form an integral part of the Group’s cash management are 
included as a component of cash and cash equivalents for 
the purpose of the statement of cash flows. 

Non-derivative financial liabilities 
Non-derivative financial liabilities are recognised on the 
date they are originated. All other financial liabilities 
(including liabilities designated at fair value through profit 
or loss) are recognised initially on the trade date at which 
the Group becomes a party to the contractual provisions of 
the instrument. 

Non-derivative financial liabilities are derecognised when 
the Group’s contractual obligations are discharged or 
cancelled, or expire. 

The Group has the following non-derivative financial 
liabilities: lease liabilities, trade, other payables and 
contingent consideration payable. 

Non-derivative financial liabilities, other than contingent 
consideration payable, are recognised initially at fair value, 
plus any directly attributable transaction costs. Subsequent 
to initial recognition, these financial liabilities are measured 
at amortised cost using the effective interest rate method. 

Contingent consideration payable is classified as a 
financial liability and is measured at fair value through 
profit or loss. Contingent consideration relating to 
acquisition of subsidiaries is recognised based on 
management’s best estimate of the liability (up to any 
relevant cap) at the reporting date. The liability is 
discounted using a market interest rate for the liability and 
a present value interest charge is recognised in the income 
statement as the discount unwinds. Any change in 
estimate of contingent consideration payable is recognised 
in the income statement as a fair value gain or loss during 
the period when the estimate is revised. 

Derivative financial instruments including hedging 
accounting 
The Group may use derivative financial instruments to 
hedge its exposure to interest rate risks and foreign 
currency risks. 
Derivatives are initially recognised at fair value on the date 
a derivative contract is entered into and are subsequently 
remeasured to their fair value. The method of recognising 
the resulting gain or loss depends on whether the 
derivative is designated as a hedging instrument, and if so, 
the nature of the item being hedged. 

The Group designates certain derivatives as either hedges 
of the fair value of recognised assets or liabilities or a firm 
commitment (fair value hedges), or hedges of probable 
forecast transactions (cash flow hedges). 

70    Enero Group Limited Annual Report 2021 

70

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
The Group documents at the inception of the transaction 
the relationship between hedging instruments and hedged 
items, as well as its risk management objective and 
strategy for undertaking various hedge transactions. The 
Group also documents its assessment, both at hedge 
inception and on an on-going basis, of whether the 
derivatives that are used in hedging transactions have 
been and will continue to be effective in offsetting changes 
in fair values or cash flows of hedged items. 

Cash flow hedges 
The effective portion of changes in the fair value of 
derivatives that are designated and qualify as cash flow 
hedges is recognised in other comprehensive income. The 
gain or loss relating to the ineffective portion is recognised 
immediately in the income statement. 
When a hedging instrument expires or is sold or 
terminated, or when a hedge no longer meets the criteria 
for hedge accounting, any cumulative gain or loss existing 
in equity at that time remains in equity and is recognised 
when the forecast transaction is ultimately recognised in 
the income statement. 
When the hedged item is a non-financial asset, the amount 
recognised in other comprehensive income is transferred 
to the carrying amount of the asset when it is recognised. 
When a forecast transaction is no longer expected to 
occur, the cumulative gain or loss that was reported in 
equity is immediately transferred to the income statement. 

Impairment of Financial assets (including receivables) 
A financial asset not carried at fair value through profit or 
loss is assessed on a monthly basis to determine whether 
there is any objective evidence that it is impaired. A 
financial asset is considered to be impaired if objective 
evidence indicates that one or more events have had a 
negative effect on the estimated future cash flows of that 
asset that can be estimated reliably. 

Objective evidence that financial assets are impaired can 
include default or delinquency by a debtor, restructuring of 
an amount due to the Group on terms that the Group would 
not consider otherwise, and/or indications that a debtor or 
issuer will enter bankruptcy. 

Expected credit loss assessment for receivables and 
contract assets 
In addition to identifying impairment for specific financial 
assets, at each reporting date the Group also predicts the 
expected credit loss based on actual credit loss experience 
of the past three years. Expected credit losses are 
recognised in the income statement and reflected in an 
allowance account against receivables. An impairment loss 
in respect of a financial asset measured at amortised cost 
is calculated as the difference between its carrying amount 
and the present value of the estimated future cash flows 
discounted at the original effective interest rate. 

Key estimates 
Trade receivables are carried at amortised cost less 
impairment. The impairment of these receivables is an 
estimate based on:  

• 

• 

evidence suggesting that an event has occurred 
leading to a negative effect on the estimated 
future cash inflow; and  

prediction of expected credit loss based on actual 
credit loss experience of the past three years.  

Events subsequent to the reporting date but prior to the 
signing of the financial statements which indicate a 
negative effect are taken into account in the calculation of 
impairment. Future events may occur which change these 
estimates of the future cash inflows related to impaired 
trade receivables. 

19. Financing arrangements 

The Group has access to the following lines of credit: 

In thousands of AUD 
2021 
Total facilities available 
Facilities utilised at 
reporting date 
Facilities not utilised at 
reporting date 
2020 
Total facilities available 
Facilities utilised at 
reporting date 
Facilities not utilised at 
reporting date 

Indemnity 
guarantee 
facility 

Credit 
card 
facility 

Total 

3,582 

1,565 

5,147 

2,067 

216 

2,283 

1,515 

1,349 

2,864 

3,628 

1,670 

5,298 

2,105 

149 

2,254 

1,523 

1,521 

3,044 

All finance facilities are negotiated by the Company on 
behalf of the Group. The carrying amount of amounts 
drawn down on facilities as at the reporting date equates to 
face value. The indemnity guarantee facility is secured by 
cash deposits held with the bank. 

Indemnity guarantee facility 
The indemnity guarantee facility is in place to support 
financial guarantees outstanding at any one time. Specific 
guarantee amounts are $2,067,000 (2020: $2,105,000) 
supporting property rental and other obligations. 

Credit card facility 
The credit card facility is subject to annual review and is 
subject to application approval and the bank or financial 
services company’s standard terms and conditions. 

Enero Group Limited Annual Report 2021    71 

71

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

20. Impairment of non-financial assets 
The process of impairment testing is to estimate the 
recoverable amount of the assets concerned, and 
recognise an impairment loss in the Income Statement 
whenever the carrying amount of those assets exceeds 
the recoverable amount. 

Impairment tests for cash-generating unit (CGU) groups 
containing goodwill 
All the operating businesses are managed as one 
collective group which forms the Operating Brands 
segment. 

For the purpose of impairment testing, goodwill is 
allocated to the Group’s operating business units that 
represent the lowest level within the Group at which 
goodwill is monitored for internal management purposes 
and synergies obtained by the business unit. 

The aggregation of assets in the CGU group continues 
to be determined using a service offering. The Search 
Marketing businesses do not form part of the Operating 
Brands CGU group as they do not obtain synergies with 
the businesses in that CGU group; however they are 
included in the Operating Brands segment. They have 
no carrying value. 

The recoverable amount of the CGU group was based 
on value in use in both the current and prior year. The 
methodologies and assumptions used for calculating 
value in use for all of the CGU groups have remained 
materially consistent with those applied in prior years. 

Key assumptions  
Key assumptions used in the value in use approach to 
test for impairment relate to the discount rate and the 
medium-term and long-term growth rates applied to 
projected cash flows. 

Projected cash flows 
The projected first year of cash flows is derived from the 
current financial year cash flows adjusted in some cases 
for next financial year’s Board and management 
approved budgets. This reflects the best estimate of the 
CGU group’s cash flows at the time of this report. 
Projected cash flows can differ from future actual cash 
flows and results of operations. 

Consideration was given to the impact of COVID-19 on the 
projected cash flows. Projected cash flow assumption 
methodologies were unchanged from the prior period based 
on: 

• 

• 

• 

the actual cash flows achieved for the year ended 
30 June 2021 including the period impacted by 
COVID-19; 
the Group’s high sector exposure to technology, 
healthcare and consumer staples clients and low 
sector exposure to travel and tourism clients; and 
further operating cost reduction strategies available 
if cash flows reduce. 

Discount rates 
Discount rates are based on the Group’s pre-tax 
weighted average cost of capital (WACC) adjusted if 
necessary to reflect the specific characteristics of each 
CGU group and to obtain a post-tax discount rate. 

Discount rates used are appropriate for the currency in 
which cash flows are generated and are adjusted to 
reflect the current view on the appropriate debt equity 
ratio and risks inherent in assessing future cash flows. 

Growth rate 
A compound average growth rate (CAGR) of 2.4%  
(30 June 2020: 2.4%) has been applied to the cash 
flows of the first five years of cash flows. The five years 
of cash flows are discounted to present value. The 
growth rate is based on analysis of organic growth 
expectations, historical growth rates and industry growth 
rates. The growth rate also takes into account weighting 
of international operations of the Group.   

Long-term growth rate into perpetuity 
Long-term growth rate of 2.5% (30 June 2020: 2.5%) is 
used into perpetuity, based on the expected long-range 
growth rate for the industry. 

Impairment testing key assumptions for Operating 
Brands CGU group 

In thousands of AUD 
Post-tax discount rate % 
Pre-tax discount rate % 
Long-term perpetuity 
growth rate % 

2021 

2020 
8.73 – 9.75  8.33 – 10.16 
10.52 – 13.06  9.99 – 13.67 

2.50 

2.50 

Sensitivity range for impairment testing assumptions 
As at 30 June 2021, management has identified that for 
the carrying amount to exceed the recoverable amount 
the discount rate would need to increase by 4.3% to 
5.3% depending on the currency. A nil growth rate in the 
cash flows of the first five years would continue to 
generate an estimated recoverable amount above the 
carrying amount. 

Accounting policy 
The carrying amounts of the Group’s non-financial 
assets, other than deferred tax assets, are reviewed at 
each reporting date to determine whether there is any 
indication of impairment. If any such indication exists, 
then the asset’s recoverable amount is estimated. 
Goodwill and intangible assets that have an indefinite 
useful life are not subject to amortisation and are tested 
annually for impairment or more frequently if events or 
changes in circumstances indicate that they might be 
impaired. 

An impairment loss is recognised if the carrying amount 
of an asset exceeds its recoverable amount. The 
recoverable amount is the higher of an asset’s value in 
use and fair value less costs to sell. In assessing value 
in use, the estimated future post-tax cash flows are 
discounted to their present value using a post-tax 
discount rate that reflects current market assessments 
of the time value of money and the risks specific to the 
asset. 

For the purpose of assessing impairment, assets are 
grouped together into the smallest group of assets that 
generates cash inflows from continuing use that are 
largely independent of the cash inflows of other assets 
or groups of assets (the ‘cash-generating unit’).  

72    Enero Group Limited Annual Report 2021 

72

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
For the purposes of goodwill impairment testing, cash-generating units (CGUs) to which goodwill has been allocated are 
aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is monitored for 
internal reporting purposes. 

Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of goodwill and then to 
reduce the carrying amount of the other assets on a pro-rata basis. 

At each reporting date, the Group reviews non-financial assets other than goodwill that have been previously impaired for 
indications that the conditions that resulted in the impairment have reversed. 

21. Controlled entities 
Particulars in relation to controlled entities: 

Name 
Parent entity 
Enero Group Limited 

Group interest 
2020 
% 

2021 
% 

Country of 
incorporation 

Controlled entities 
Enero Group UK Holdings Pty Limited 
– Enero Group UK Limited 
Enero Group (US) Pty Limited 
– Enero Group (US) Inc. 
BMF Holdco Pty Limited 
BMF Advertising Pty Limited (Trustee of The BMF Unit Trust) 
The BMF Unit Trust 
Hotwire Integrated Communications Pty Limited 
Naked Communications Australia Pty Limited 
Hotwire Australia Pty Limited 
Orchard Marketing Pty Ltd 
Alfie Agency Pty Ltd 
CPR Communications and Public Relations Pty Limited 
Love Pty Limited 
Domain Active Holdco Pty Limited 
– Domain Active Pty Limited 
The Leading Edge Market Research Consultants Pty Limited 
– The Leading Edge Market Research Consultants Limited³ 
– Enero Group Singapore Pte Limited 
The Digital Edge Online Consultants Pty Limited 
Brigade Pty Limited 
The Hotwire Public Relations Group Limited 
– Hotwire Public Relations GMBH 
– Hotwire Public Relations SARL 
– Hotwire Public Relations SL 
– Hotwire Public Relations SRL 
– Hotwire Public Relations Limited 

– McDonald Butler Associates Limited¹ 

– Skywrite Communications Limited³ 
– 33 Digital Limited³ 
Naked Communications Limited³ 
– Naked Numbers Limited³ 
– Naked Communications Holdings Inc.³ 
– Naked New York LLC³ 
Lorica Group Limited³ 
– Corporate Edge Group Limited³ 
Frank Public Relations Limited² 
– Frank Public Relations Pty Limited² 
– Frank Public Reactions Inc.² 
OB Media LLC 
Domain Active LLC⁴ 
SiteMath LLC 
– Clicksciences.com LLC 
The Leading Edge Research & Strategy Consultants LLC³ 
Orchard Creative Technology Inc.  
Hotwire Public Relations Group LLC 

100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
– 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
51 
51 
51 
51 
– 
100 
100 

100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
– 
100 
100 
100 
100 
100 
100 
100 
100 
75 
75 
75 
51 
– 
51 
51 
100 
100 
100 

Australia 
UK 
Australia 
USA 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
Australia 
UK 
Singapore 
Australia 
Australia 
UK 
Germany 
France 
Spain 
Italy 
UK 
UK 
UK 
UK 
UK 
UK 
USA 
USA 
UK 
UK 
UK 
Australia 
USA 
USA 
USA 
USA 
USA 
USA 
USA 
USA 

Enero Group Limited Annual Report 2021    73 

73

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

21. Controlled entities (continued) 

Name 

Hotwire New Zealand Limited³ 
Enero Group NZ Ltd³ 

1.  Acquired on 26 April 2021. 
2.  Sold on 2 March 2021. 
3.  Disposed of during the year ended 30 June 2021. 
Incorporated during the year ended 30 June 2021. 
4. 

Group interest 
2020 
% 

2021 
% 

Country of 
incorporation 

– 
– 

100 
100 

New Zealand 
New Zealand 

Accounting policy 
Basis of consolidation 
(i) Business combinations 
Business combinations are accounted for using the acquisition method. For every business combination, the Group 
identifies the acquirer, which is the combining entity that obtains control of other combining entities or businesses. The 
acquisition date is the date on which control is transferred to the acquirer. Judgement is applied in determining the 
acquisition date and determining whether control is transferred from one party to another. 

Goodwill arising from the business combination is measured at fair value of the consideration transferred including the 
recognised amount of any non-controlling interests in the acquiree, less the net recognised amount (generally fair value) of 
the identifiable assets acquired and liabilities assumed, all measured as of the acquisition date. Non-controlling interest is 
measured at its proportionate interest in the identifiable net assets of the acquiree. 

Consideration transferred includes the fair values of the assets transferred, liabilities incurred by the Group to the previous 
owners of the acquiree, and equity interests issued by the Group. Consideration transferred also includes the fair value of 
any contingent consideration and share-based payment awards of the acquiree that are replaced mandatorily in the 
business combination. 

A contingent liability of the acquiree assumed in a business combination is recognised only if such a liability represents a 
present obligation and arises from a past event, and its fair value can be measured reliably. 

Transaction costs incurred in connection with a business combination are expensed as incurred. 

(ii) Subsidiaries 
Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, 
variable returns from its involvement with the entity and has the ability to affect those returns through its power to direct the 
activities of the entity. 

The financial statements of subsidiaries are included in the consolidated financial statements from the date on which 
control commences until the date on which control ceases. 

Intra-group balances, and any unrealised gains and losses or income and expenses arising from intra-group transactions, 
are eliminated in preparing the consolidated financial statement.

.

74    Enero Group Limited Annual Report 2021 

74

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
22. Acquisition 

On 26 April 2021 the Group, via its subsidiary Hotwire Public Relations Limited, acquired 100% issued capital of McDonald 
Butler Associates, a UK based technology public relations agency. The purchase consideration was an upfront payment of 
£3,500,000  ($6,272,000)  in  addition  to  contingent  consideration  tied  to  the  net  revenue  target  through  to  the  period  
30 June 2024. Future payments are subject to a minimum net revenue threshold and are capped based on the average net 
revenue. The fair value of the future contingent consideration liability is estimated based on the achievement of net revenue 
targets. 
Following completion, the business operations of McDonald Butler Associates and Hotwire Public Relations Limited 
merged together to operate under the Hotwire Public Relations brand, strengthening the offering and capabilities of 
Hotwire Public Relations in the UK market. 
This acquisition contributed $1,060,000 to net revenue and $214,000 to net profit after tax of the Group for the year ended 
30 June 2021. 
The net revenue and net profit after tax of the Group for the year ended 30 June 2021 would have been $166,119,000 and 
$10,698,000 respectively, had the Group acquired McDonald Butler Associates at the beginning of the financial year. 

Effect of acquisition for the year ended 30 June 2021 on the Group’s assets and liabilities. 

The fair values of the net identifiable assets and liabilities acquired at the date of acquisition were: 
In thousands of AUD 
Cash and cash equivalents 
Trade and other receivables 
Other assets  
Property, plant and equipment 
Intangible assets 
Trade and other payables 
Unearned revenue 
Employee benefits 
Deferred tax liability 
Other liabilities 
Net identifiable assets/(liabilities) 

Goodwill on acquisition 
In thousands of AUD 
Total consideration 
Less: Fair value of identifiable net assets 
Goodwill 

Fair value  

3,308 
1,497 
818 
30 
3,428 
(778) 
(2,623) 
(163) 
(1,028) 
(10) 
4,479 

16,795 
(4,479) 
12,316 

Goodwill has arisen on the acquisition of entities during the year as some intangibles, such as key management and 
technical employee relationships and certain customer relationships, did not meet the criteria for recognition as an 
intangible asset at the date of acquisition. Considering the characteristics of marketing and communication services 
companies, acquisitions do not usually have significant amounts of tangible assets as the principal asset typically acquired 
is creative talent and know-how of people. As a result, a substantial proportion of the purchase price is allocated to 
goodwill. 

Total acquisition cash outflow for year ended 30 June 2021 
In thousands of AUD 
Total consideration 
Less: Contingent consideration 
Less: Cash acquired 
Net cash paid 

16,795 
(8,931) 
(3,308) 
4,556 

Incidental acquisition costs of $202,000 relating to acquisition of McDonald Butler Associates were charged to the income 
statement for the year ended 30 June 2021. 

Enero Group Limited Annual Report 2021    75 

75

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

23. Disposals 

On 2 March 2021, the Group entered into a sale agreement to sell its entire shareholding in Frank PR (75% issued capital) 
for a consideration of £915,000 ($1,647,000). On 2 March 2021, the Group’s control over these businesses passed to the 
acquirer. The proceeds from the disposal were received in March 2021. The Group recognised an accounting loss on sale 
of $9,878,000 in the income statement for the year ended 30 June 2021. 

Assets and liabilities and cash flow of disposed entities 
The major classes of assets and liabilities of the disposed group are as follows: 

In thousands of AUD 
Assets  
Cash and cash equivalents  
Trade and other receivables 
Other assets 
Plant and equipment 
Right-of-use asset 
Deferred tax assets 
Total assets disposed 
Liabilities 
Trade and other payables  
Lease liability 
Employee benefits 
Income tax payable 
Total liabilities disposed 
Net assets disposed 
Less: net assets attributable to non-controlling interest 
Net assets attributable to equity holder of parent 

Net cash disposed 
In thousands of AUD 
Total consideration  
Less: cash and cash equivalents balance disposed 
Reflected in the consolidated statement of cash flows 

Loss on sale of Frank PR 
In thousands of AUD 
Consideration received 
Less: relative value of goodwill 
Less: net assets disposed 
Less: reserve change in ownership interest transferred to income statement 
Less: foreign currency translation reserve transferred to income statement 
Loss on sale of Frank PR in the income statement 

Carrying amounts 

2,387 
1,203 
112 
155 
108 
10 
3,975 

(2,377) 
(225) 
(73) 
(236) 
(2,911) 
1,064 
(266) 
798 

1,647 
(2,387) 
(740) 

1,647 
(6,136) 
(798) 
(1,417) 
(3,174) 
(9,878) 

Disposal of dormant foreign subsidiaries 
The Group disposed of 12 dormant foreign subsidiaries and recognised an accounting loss of $13,157,000 as it transferred 
the Foreign Currency Translation Reserve (FCTR) relating to these subsidiaries to the income statement for the year 
ended 30 June 2021. 

Loss on disposal 
In thousands of AUD 
Loss on sale of Frank PR 
Loss on disposal of dormant foreign subsidiaries 
Total loss on disposal in the income statement 

76    Enero Group Limited Annual Report 2021 

76

(9,878) 
(13,157) 
(23,035) 

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24. Parent entity disclosures 
As at, and throughout, the financial year ended 30 June 2021, the parent Company of the Group was Enero Group 
Limited. 

In thousands of AUD 
Result of the parent entity 
Profit for the year 
Other comprehensive income 
Total comprehensive income for the year 

Financial position of the parent entity at year end 
Current assets 
Total assets 
Current liabilities 
Total liabilities 
Net assets  

Total equity of the parent entity comprising: 
Share capital 
Share-based payment reserve 
Profit appropriation reserve 
Accumulated losses 
Total equity 

2021 

15,770 
– 
15,770 

25,349 
156,486 
25,298 
33,126 
123,360 

100,456 
10,592 
36,847 
(24,535) 
123,360 

The Company 
2020 

16,988 
– 
16,988 

21,929 
155,885 
16,309 
37,155 
118,730 

99,515 
10,541 
33,209 
(24,535) 
118,730 

For dividends declared and paid by the Company to members since the end of the previous financial year, refer to Note 16 Capital and 
reserves. 

Parent entity guarantees in respect of debts of its subsidiaries 
The parent entity has entered into a Deed of Cross Guarantee with the effect that the Company guarantees debts in 
respect of its subsidiaries. 

Further details of the Deed of Cross Guarantee, and the subsidiaries subject to the deed, are disclosed in  
Note 25 Deed of Cross Guarantee. 

Contingent liabilities 
Indemnities 
Indemnities have been provided to Directors and certain Executive Officers of the Company in respect to third parties 
arising from their positions, except where the liability arises out of conduct involving lack of good faith. No monetary limit 
applied to these agreements and there are no known obligations outstanding at 30 June 2021.

Enero Group Limited Annual Report 2021    77 

77

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

Statement of financial position 
In thousands of AUD 
Assets 
Cash and cash equivalents 
Trade and other receivables 
Other assets 
Total current assets 
Receivables 
Other financial assets 
Deferred tax assets 
Plant and equipment 
Right-of-use assets 
Intangible assets 
Total non-current assets 
Total assets 
Liabilities 
Trade and other payables 
Contingent consideration payable 
Lease liabilities 
Employee benefits 
Total current liabilities 
Contingent consideration payable 
Lease liabilities 
Employee benefits 
Total non-current liabilities 
Total liabilities 
Net assets 
Equity 
Issued capital 
Share-based payment reserve 
Profit appropriation reserve 
Accumulated losses 
Total equity 

2021 

2020 

26,200 
8,923 
858 
35,981 
60,763 
30,558 
2,078 
2,300 
4,780 
16,387 

19,331 
5,779 
1,072 
26,182 
62,693 
30,558 
1,967 
2,909 
6,178 
16,387 
116,866  120,692 
152,847  146,874 

17,093 
10,886 
3,240 
2,154 
33,373 
– 
4,392 
371 
4,763 
38,136 

10,251 
4,946 
3,113 
1,545 
19,855 
10,434 
6,646 
423 
17,503 
37,358 
114,711  109,516 

100,456 
10,592 
36,847 

99,515 
10,541 
33,209 
(33,184)  (33,749) 
114,711  109,516 

25. Deed of Cross Guarantee 
Pursuant to ASIC Class Order 98/1418 (as amended) 
dated 13 August 1998, the wholly owned subsidiaries  
listed below are relieved from the Corporations Act 2001 
requirements for the preparation, audit and lodgement of 
financial statements and a Directors’ Report. 

It is a condition of the Class Order that the Company  
and each of the subsidiaries enter into a Deed of Cross 
Guarantee. The effect of the Deed is that the Company 
guarantees to each creditor payment in full of any debt 
in the event of winding up of any of the subsidiaries 
under certain provisions of the Corporations Act 2001. If 
a winding up occurs under other provisions of the Act,  
the Company will only be liable in the event that after six 
months any creditor has not been paid in full. The 
subsidiaries have also given similar guarantees in  
the event that the Company is wound up. 

The subsidiaries subject to the Deed are: 
–  The Leading Edge Market Research Consultants Pty 

Limited; and 

–  BMF Holdco Pty Limited. 
A consolidated income statement and consolidated 
statement of financial position, comprising the Company 
and controlled entities which are party to the Deed, after 
eliminating all transactions between parties to the Deed 
of Cross Guarantee, at 30 June 2021, is set out as 
follows: 

2021 
29,686 
15,112 

2020 
26,252 
13,571 
(27,580)  (23,076) 
(4,290) 
12,457 
1,792 
14,249 

16,335 

(2,420) 
14,798 
1,537 
16,335 

Summarised income statement and retained profits 
In thousands of AUD 
Net revenue 
Dividends received from subsidiaries 
Employee expenses 
Operating and other expenses 
Profit before income tax  
Income tax benefit 
Profit for the year 
Attributable to: 
Equity holders of the Company 
Accumulated losses 
Accumulated losses at beginning of 
year 
Adjustment on initial application of  
AASB 16 
Profit for the year 
Transfer to profit appropriation 
reserve 
Accumulated losses at end of year 
Profit appropriation reserve 
Profit appropriation reserve at 
beginning of year 
Dividend paid during the year 
Profit for the year 
Profit appropriation reserve at end of 
year 

33,209 
(12,132) 
15,770 

– 
16,335 

36,847 

(33,749)  (30,503) 

(15,770)  (16,988) 
(33,184)  (33,749) 

14,249 

(507) 
14,249 

20,955 
(4,734) 
16,988 

33,209 

78    Enero Group Limited Annual Report 2021 

78

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26. Commitments 
Leases 
Leases as lessee 
Commitments for minimum lease payments 
(undiscounted) in relation to non-cancellable operating 
leases are payable as follows: 

In thousands of AUD 
Less than one year 
Between one and five years 
Over five years 

2021 
42 
9 
– 

2020 
183 
29 
– 

51 

212 

The Group leases many assets, including properties and 
office equipment, under non-cancellable operating 
leases generally expiring in two to 10 years. Amounts 
disclosed in above table relate only to leases exempt 
from AASB 16 recognition.  

27. Contingencies 
Contingent liabilities  
Indemnities 
Indemnities have been provided to Directors and certain 
Executive Officers of the Company in respect to third 
parties arising from their positions, except where the 
liability arises out of conduct involving lack of good faith. 
No monetary limit has been applied to these 
agreements and there are no known obligations 
outstanding at 30 June 2021. 

28. Subsequent events 
Subsequent to the balance date, the Directors have 
declared a final dividend, with respect to ordinary 
shares, of 4.4 cents per share, fully franked. The final 
dividend will have a record date of 23 September 2021 
and a payment date of 6 October 2020. The financial 
effect of this dividend has not been brought to account 
in the financial statements for the year ended  
30 June 2021 but will be recognised in the subsequent 
financial period. 
Except for the events listed above there has not arisen, 
in the interval between the end of the financial year and 
the date of this report, any item, transaction or event of 
a material and unusual nature likely, in the opinion of the 
Directors of the Company, to significantly affect the 
operations of the Group, the results of those operations, 
or the state of affairs of the Group in future financial 
years. 

The Company continues to monitor developments in the 
COVID-19 pandemic and the measures being 
implemented to control and slow the outbreak. The 
Company has considered whether events subsequent to 
the reporting date have confirmed conditions existing as 
at reporting date and has not identified any COVID-19 
related development which would require adjustments to 
the amounts or disclosures contained in the 
consolidated financial statements. Future economic 
conditions may differ to the assumptions and scenarios 
used in the consolidated financial statements, the 
impact of which will be reflected in future reporting 
periods. 

29. Key Management Personnel and other related 
party disclosures 
In addition to Executive and Non-Executive Directors, 
the following were Key Management Personnel of the 
Group at any time during the reporting period: 

Position 

Name 
Carla Webb-Sear  Chief Financial Officer 
Fiona Chilcott 
Brendan York 

Chief People and Culture Officer 
Chief Financial Officer 

Other transactions with the Company or its controlled 
entities 
A number of the Key Management Personnel, or their 
related entities, hold positions in other entities that result 
in them having control or significant influence over the 
financial or operating policies of those entities. 

There were no transactions with the Company or its 
subsidiaries and Key Management Personnel in the 
current or prior reporting period. 

Director related party transactions  
There were no transactions with the Director related 
party during the current or prior reporting period. 

The Key Management Personnel compensation 
(including all Directors) is as follows: 
In AUD 
Short-term employee benefits 
Other long-term benefits 
Post-employment benefits 
Termination benefits 

2020 
3,119,950  2,342,111 
(603) 
76,890 
255,769  188,269 

(4,945) 
80,771 

2021 

Share-based payments – Share 
Appreciation Rights 

437,572  359,146 

Total share-based payments  

437,572  359,146 

Total Key Management 
Personnel compensation 

3,889,117  2,965,813 

Enero Group Limited Annual Report 2021    79 

79

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

30. Share-based payments 

Equity-based plans 
Long-term incentives (LTI) were provided as equity-
based incentives in the Company under the Share 
Appreciation Rights plan (SAR) in the current and prior 
financial years; which remain outstanding at  
30 June 2021. 

Share Appreciation Rights (SARs) 
The Share Appreciation Rights Plan is designed to 
incentivise the Company’s Senior Executives and other 
senior management of the Group. 

The fair value of the SARs is measured using the Monte 
Carlo simulation model. Measurement inputs include 
share price on measurement date, exercise price of the 
instruments, expected volatility (based on weighted 
average historical volatility), weighted average expected 
life of the instruments (based on historical experience 
and general rights holder behaviour), expected 
dividends, and the risk-free interest rate (based on 
Government bonds). Service conditions attached to the 
transactions are not taken into account in determining 
fair value. 

The plan allows for the Board to determine who is 
entitled to participate in the SAR Plan, and it may grant 
rights accordingly. Enero’s Board may determine 
whether or not the grant of rights is conditional on the 
achievement of performance hurdles; and if so, the 
nature of those hurdles. 

The exercise of each right will entitle the rights holder to 
receive a fraction of an ordinary share based on a 
conversion formula of E = (A – B) / A, where: 

–  E is the share right entitlement; 
–  A is the volume weighted average price (VWAP) for 
the Company’s shares for the 20 business days prior 
to the vesting date of the rights; and 

–  B is the VWAP for the Company’s shares for the 20 
business days before the rights were granted. 
If A – B is less than or equal to zero, the share right will 
not vest and will immediately lapse on the applicable 
vesting date. 

One share right shall never convert into more than one 
share in the capital of the Company. Rights expire at  
15 business days after the relevant vesting date or the 
termination of the individual’s employment. The Board 
may exercise discretion on early vesting of rights in the 
event of a change of control of the Group. Refer to the 
table below for a summary of SARs on issue. 

Summary of Share Appreciation Rights on issue: 

Issue date 
SARs issued 
Participants 
VWAP for the 20 business days prior to the 
grant (B) 
Vesting dates: 
20 business days after the release of the 
Group financial report for the year ended: 
Tranche 1 (1/3) 
Tranche 2 (1/3) 
Tranche 3 (1/3) 
Last expiry date  
Outstanding SARs as at 30 June 2021 

18 October 2018 
4,500,000 
Senior Executives 

24 October 2019 
2,450,000 
Senior Executives 

21 October 2020 
3,900,000 
Senior Executives 

$1.23 

$2.13 

$1.52 

30 June 2019 
30 June 2020 
30 June 2021 
30 September 2021 
900,000 

30 June 2020 
30 June 2021 
30 June 2022 
30 September 2022 
1,083,336 

30 June 2021 
30 June 2022 
30 June 2023 
30 September 2023 
3,633,333 

80    Enero Group Limited Annual Report 2021 

80

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Share Appreciation Rights (SARs) 

Summary of rights over unissued ordinary shares 

VWAP (for the 
20 business 
days prior to 
the grant) 

Weighted 
average 
exercise 
price 

Expiry 
date 

Number of  
Rights 
outstanding 
at beginning 
 of year 

Rights 
granted  
during 
year 

Rights 
exercised 
during year 

Rights 
expired  
during year 

Rights 
forfeited  
during year 

Number of 
Rights at  
year end 
outstanding 

Number 
of Rights 
at year 
end 
vested 

Proceeds 
received 

Date 
issued 

Number of 
shares 
issued 

Expected  
life  
(years) 

30 Sep 
2020 
30 Sep 
2021 
30 Sep 
2022 
30 Sept 
2023 

$1.04 

$1.23 

$2.13 

$1.52 

–  1,016,670 

–  1,016,670 

–  1,800,000 

–  2,100,000 

– 

– 

– 

–  3,900,000 

900,000 

– 

– 

– 

– 

– 

– 

– 

900,000 

699,998 

316,666 

1,083,336 

– 

266,667 

3,633,333 

  4,916,670  3,900,000  1,916,670 

699,998 

583,333 

5,616,669 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

363,993  0.9–2.9 

216,666  0.9–2.9 

–  0.9–2.9 

–  0.9–2.9 

580,659 

VWAP (for the 
20 business 
days prior to 
the grant) 

Weighted 
average 
exercise 
price 

Expiry 
date 

Number of  
Rights 
outstanding 
at beginning 
 of year 

Rights 
granted  
during 
year 

Rights 
exercised 
during year 

Rights 
expired  
during year 

Rights 
forfeited  
during year 

Number of 
Rights at  
year end 
outstanding 

Number 
of Rights 
at year 
end 
vested 

Proceeds 
received 

Date 
issued 

Number of 
shares 
issued 

Expected  
life  
(years) 

Grant date 

2021 

19 Oct 2017 

18 Oct 2018 

24 Oct 2019 

21 Oct 2020 

Grant date 

2020 

19 Oct 2017 

18 Oct 2018 

28 Jun 2019 

24 Oct 2019 

30 Sep 
2020 
30 Sep 
2021 
30 Sep 
2022 
30 Sep 
2022 

$1.04 

$1.23 

$2.13 

$2.13 

–  2,700,002 

–  1,349,998 

– 

333,334 

1,016,670 

–  4,500,000 

–  1,500,000 

–  1,200,000 

1,800,000 

–  2,000,000 

– 

– 

–  2,450,000 

– 

– 

–  2,000,000 

– 

– 

350,000 

2,100,000 

  9,200,002  2,450,000  2,849,998 

–  3,883,334 

4,916,670 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

588,821  0.9–2.9 

523,810  0.9–2.9 

–  1.3–3.3 

–  0.9–2.9 

  1,112,631 

The number and weighted average exercise price of share rights is as follows: 

VWAP (for the 
20 business 
days prior to 
the grant) 2021 
$ 
1.58 

Weighted 
average 
exercise 
price 2021 
– 

1.85 

2.13 

1.13 

1.52 
1.59 
– 

– 

– 

– 

– 
– 
– 

Number of 
rights  
2021 
4,916,670 

(583,333) 

(699,998) 

(1,916,670) 

3,900,000 
5,616,669 
– 

VWAP (for the 
20 business 
days prior to 
the grant) 2020 
$ 
1.37 

Weighted  
average  
exercise 
price 2020 
– 

1.76 

– 

1.14 

2.13 
1.58 
– 

– 

– 

– 

– 
– 
– 

Number of 
rights  
2020 
9,200,002 

(3,883,334) 

– 

(2,849,998) 

2,450,000 
4,916,670 
– 

Outstanding at 1 July  
Forfeited during the 
period 
Expired during the 
period 
Exercised during the 
period 
Granted during the 
period 
Outstanding at 30 June  
Exercisable at 30 June  

The SARs outstanding at 30 June 2021 have a VWAP (for the 20 business days prior to the grant) range of $1.23 to $2.13  
(30 June 2020: $1.04 to $2.13).  

The SARs outstanding at 30 June 2021 have a weighted average contractual life of 0.98 years (30 June 2020: 0.86 years). 

The fair value of services received in return for SARs granted is based on the fair value of SARs, measured using the 
Monte Carlo simulation model. 

The total net expenses recognised by the Group for the year ended 30 June 2021 for share-based payment transactions 
were $992,000 (2020: $564,000). 

The VWAP for the 20 business days prior the date of exercise of SARs on 11 September 2020 was $1.62. 

Enero Group Limited Annual Report 2021    81 

81

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 June 2021 

30. Share-based payments (continued) 

Inputs for measurement of grant date fair value 
The following factors and assumptions were used in determining the fair value of the SARs on the grant date: 

Expiry date 

Value per 
SAR 
$ 
30 Sept 2021  0.20 – 0.31 
30 Sept 2022  0.26 – 0.46 
30 Sept 2022  0.35 – 0.40 

VWAP (for the 
20 business 
days prior to 
the grant) 
$ 
1.23 
2.13 
1.52 

Price of  
shares on 
grant date 
$ 
1.23 
2.04 
1.70 

Expecte
Risk-free 
d 
interest rate  
volatility 
% 
% 
40  1.99–2.07 
40  0.73-0.76 
35-55  0.07-0.25 

Dividend 
yield  
% 

Expected  
life  
(years) 
2.0  0.9–2.9 
2.0  0.9–2.9 
4.7  0.9–2.9 

Grant date 
18 Oct 2018(i) 
24 Oct 2019(ii) 
21 Oct 2020(iii) 

(i)  Grant is in relation to SARs provided to senior employees of the Group which were issued on 18 October 2018. The last expiry date of the rights 

is 20 business days after the release of the Group’s financial report for the year ended 30 June 2021, which is estimated to be around  
30 September 2021. 

(ii)  Grant is in relation to SARs provided to senior employees of the Group which were issued on 24 October 2019. The last expiry date of the rights 

is 20 business days after the release of the Group’s financial report for the year ended 30 June 2022, which is estimated to be around  
30 September 2022. 

(iii)  Grant is in relation to SARs provided to senior employees of the Group which were issued on 21 October 2020. The last expiry date of the rights 

is 20 business days after the release of the Group’s financial report for the year ended 30 June 2023, which is estimated to be around  
30 September 2023. 

Accounting policy 
The grant date fair value of share-based payment awards granted to employees is recognised as an employee expense, 
with a corresponding increase in equity, over the period that the employees unconditionally become entitled to the awards. 
The amount recognised as an expense is adjusted to reflect the number of awards for which the related service and non-
market vesting conditions are expected to be met, such that the amount ultimately recognised as an expense is based on 
the number of awards that meet the related services and non-market performance conditions at the vesting date. For 
share-based payment awards with non-vesting conditions, the grant date fair value of the share-based payment is 
measured to reflect such conditions and there is no true-up for differences between expected and actual outcomes. 

Fair value measurement and key estimates  
The grant date fair value of employee share rights is measured using the Monte Carlo simulation model. This value is 
determined by an appropriately qualified independent expert commissioned by the Directors. Inputs to the determination of 
fair value are subjective and include the market value of the Company share price on the grant date, expected volatility 
(based on weighted average historic volatility adjusted for changes expected due to publicly available information) of the 
Company’s share price, the risk-free interest rate, the dividend yield, the expected life of the share rights, the probability of 
occurrence of certain events and the exercise price. Service and non-market performance conditions attached to the 
transactions are not taken into account in determining fair value. Certain of these inputs are estimates. 

The Directors review the methodologies used by the expert and make enquiries with management to assure themselves 
that the factual information used by the expert is correct prior to relying on the expert’s opinion. 

31. Auditor’s remuneration 

In AUD 
Audit services – auditors of the Company 
KPMG Australia 
Overseas KPMG firm 

Other services – auditors of the Company 
Taxation compliance services: 
KPMG Australia 
Overseas KPMG firm 

82    Enero Group Limited Annual Report 2021 

82

2021 

2020 

356,000 
119,000 
475,000 

26,000 
286,000 
312,000 

321,000 
113,000 
434,000 

– 
188,000 
188,000 

Notes to the consolidated financial statementsfor the year ended 30 June 2021Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Declaration

Directors’ Declaration 

1. 

In the opinion of the Directors of Enero Group Limited (the Company): 

(a)  the consolidated financial statements and notes, set out on pages 42 to 82 and the Remuneration Report in the 

Directors’ Report, set out on pages 27 to 41 are in accordance with the Corporations Act 2001, including: 

(i)  giving a true and fair view of the Group’s financial position as at 30 June 2021 and of its performance for the 

financial year ended on that date; and 

(ii)  complying with Australian Accounting Standards (including the Australian Accounting Interpretations) and the 

Corporations Regulations 2001; and 

(b)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become 

due and payable. 

2.  There are reasonable grounds to believe the Company and entities identified in Note 25 will be able to meet any 

obligations or liabilities to which they are or may become subject by virtue of the Deed of Cross Guarantee between 
the Company and those entities pursuant to ASIC Class Order 98/1418. 

3.  The Directors have been given the declarations by the Chief Executive Officer and Chief Financial Officer for the 

financial year ended 30 June 2021 pursuant to section 295A of the Corporations Act 2001. 

4.  The Directors draw attention to Note 1(b) to the consolidated financial statements, which includes a statement of 

compliance with International Financial Reporting Standards. 

Dated at Sydney this 26th day of August 2021. 

Signed in accordance with a resolution of the Directors: 

Ann Sherry AO 

Chair 

Enero Group Limited Annual Report 2021    83 

83

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
Independent Auditor’s Report

to the members of Enero Group Limited

Independent Auditor’s Report 

To the shareholders of Enero Group Limited   

Report on the audit of the Financial Report 

Opinion 

We have audited the Financial Report 
of Enero Group Limited (the Company). 

In our opinion, the accompanying 
Financial Report of the Company is in 
accordance with the Corporations Act 
2001, including:  

•  giving a true and fair view of the 
Group’s financial position as at    
30 June 2021 and of its financial 
performance for the year ended on 
that date; and 

The Financial Report comprises:  

•  Consolidated statement of financial position as at 

30 June 2021 

•  Consolidated income statement, consolidated 

statement of comprehensive income, Consolidated 
statement of changes in equity, and Consolidated 
statement of cash flows for the year then ended; 

•  Notes including a summary of significant accounting 

policies 

•  Directors’ Declaration. 

• 

complying with Australian 
Accounting Standards and the 
Corporations Regulations 2001. 

The Group consists of the Company and the entities it 
controlled at the year-end or from time to time during 
the financial year. 

Basis for opinion 

We conducted our audit in accordance with Australian Auditing Standards. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Our responsibilities under those standards are further described in the Auditor’s responsibilities for 
the audit of the Financial Report section of our report.  

We are independent of the Group in accordance with the Corporations Act 2001 and the ethical 
requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of 
Ethics for Professional Accountants (including Independence Standards) (the Code) that are 
relevant to our audit of the Financial Report in Australia. We have fulfilled our other ethical 
responsibilities in accordance with the Code. 

Key Audit Matters 

The Key Audit Matters we identified 
are: 

•  Revenue recognition; and 

•  Annual impairment testing of 

goodwill and intangible assets;  

Key Audit Matters are those matters that, in our 
professional judgement, were of most significance in 
our audit of the Financial Report of the current period.  

These matters were addressed in the context of our 
audit of the Financial Report as a whole, and in forming 
our opinion thereon, and we do not provide a separate 
opinion on these matters.  

  KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member 
firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights 
reserved. The KPMG name and logo are trademarks used under license by the independent member firms of 
the KPMG global organisation. Liability limited by a scheme approved under Professional Standards Legislation. 

84

Enero Group Limited · Annual Report 2021 
 
 
 
Revenue recognition ($402.5 million) 

Refer to Note 3 to the Financial Report 

The key audit matter 

How the matter was addressed in our audit 

The recognition of revenue is a key audit 
matter due to the:  

•

Significance of revenue to the financial
statements.

• Group’s policy to recognise revenue over
time based on a measure of progress
estimation for each specific contract.
These estimations are based on the
relative value of services completed
(work in progress) to the total expected
contracted value of the service for each
specific contract. This is a manual
process, which involves judgement,
increasing the risk of error and therefore
requiring substantial audit effort.

Our procedures included: 

• We selected a sample of significant contracts
entered into during the year and considered
the relevant features of the underlying
contracts, including what the group identified
as performance obligations, in assessing the
revenue recognition against the accounting
standard and the Group’s policy.

• We selected a statistical sample from total
revenue recognised and performed the
following procedures:

-

-

For services completed, we compared
details to customer invoices issued,
customer estimate approvals, evidence of
service completion and subsequent cash
receipt.

For services in progress we compared
the total revenue from the expected
contracted value of the service to signed
customer contracts, and applied the
estimated measure of progress to the
expected contract value to recalculate
revenue recognised. We obtained
supporting evidence such as job cost
report to test the occurrence and
measurement of the stage of delivery.

•

•

For the search marketing entity, we compared
total revenue to reports provided by the
customer and subsequent cash receipt.

For contracts that were open at period end,
we assessed the amount of revenue
recognised and work in progress by:

-

-

Checking the work in progress to signed
customer approvals for the services
performed and internal time costs
incurred.

Recalculating the measure of progress,
considering the contract terms and work
in progress.

• We assessed the disclosures in the financial

report in accordance with the requirements of
AASB 15 and evidence obtained from our
procedures above.

85

Enero Group Limited · Annual Report 2021Independent Auditor’s Report

to the members of Enero Group Limited

Annual impairment testing of goodwill and intangible assets ($118.2 million) 

Refer to Note 11 to the Financial Report 

The key audit matter 

How the matter was addressed in our 
audit 

The Group’s annual testing of goodwill and 
intangible assets for impairment is a key audit 
matter, given the size of the balance and the 
degree of judgement involved in the significant 
forward-looking assumptions the Group applied in 
their value in use model, including: 

•

•

Forecast operating cash flows – there is
uncertainty around future cash flows due to
the short term, non-recurring nature of
customer contracts. There is also a
heightened uncertainty caused by disruptive
effects of COVID-19 pandemic increasing the
risk of inaccurate forecasts or a significantly
wider range of possible outcomes for us to
consider.

Forecast growth rates and terminal growth
rates – in addition to the uncertainties
described above, the Group’s model is
sensitive to small changes in these
assumptions, reducing available headroom.
This drives additional audit effort specific to
their feasibility and consistency of application
to the Group’s strategy.

• Discount rates – these are complicated in

nature and vary according to the conditions
and environment the specific Cash
Generating Unit (CGU) is subject to from
time to time. The Group’s modelling is
sensitive to small changes in the discount
rate. We involve our valuations specialists
and senior team members with the
assessment.

•

The Group uses a complex model to perform
their annual testing of goodwill for
impairment. The model is largely manually
developed, and uses adjusted historical
performance and a range of internal and
external sources as inputs to the
assumptions. Complex modelling using
forward-looking assumptions tend to be
prone to greater risk for potential bias, error
and inconsistent application.

Our procedures included: 

• We considered the appropriateness of
the value in use method applied by the
Group to perform the annual test of
goodwill for impairment against the
requirements of the accounting
standards.

• We assessed the integrity of the value in

use model used, including the accuracy
of underlying calculation formulas.

• We assessed the basis of preparing cash
flow forecasts, considering the accuracy
of previous forecast and budgets and
current trading performance in a COVID-
19 economic environment.

• We compared the base forecast cash
flows to current year actual results
including the period impacted by COVID-
19 or Board approved budget, as
appropriate.

We checked the consistency of the
growth rates to the Group’s latest
forecasts approved by the Board, past
performance of the Group, and growth
rates achieved in the industry in which
they operate.

• Working with our valuation specialists,

we independently developed a discount
rate range considered comparable using
publicly available market data for
comparable entities, adjusted by risk
factors specific to the Group and the
industry it operates in.

• We performed sensitivity analysis by
varying key assumptions, such as
forecast growth rates, terminal growth
rates and discount rates, within a
reasonably possible range, to identify
those assumptions at a higher risk of
bias or inconsistency in application.

86

Enero Group Limited · Annual Report 2021The key audit matter (contd.) 

These conditions necessitate additional 
scrutiny by us, in particular to address the 
objectivity of sources used for assumptions, 
and their consistent application. 

How the matter was addressed in our 
audit (contd.) 

• We assessed the disclosures in the

financial report using our understanding
of the matter obtained from our testing
and against the requirements of the
accounting standards.

Other Information 

Other Information is financial and non-financial information in Enero Group Limited’s annual 
reporting which is provided in addition to the Financial Report and the Auditor’s Report. The 
Directors are responsible for the Other Information.  

Our opinion on the Financial Report does not cover the Other Information and, accordingly, we do 
not express an audit opinion or any form of assurance conclusion thereon, with the exception of the 
Remuneration Report and our related assurance opinion. 

In connection with our audit of the Financial Report, our responsibility is to read the Other 
Information. In doing so, we consider whether the Other Information is materially inconsistent with 
the Financial Report or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. 

We are required to report if we conclude that there is a material misstatement of this Other 
Information, and based on the work we have performed on the Other Information that we obtained 
prior to the date of this Auditor’s Report we have nothing to report. 

Responsibilities of the Directors for the Financial Report 

The Directors are responsible for: 

• preparing the Financial Report that gives a true and fair view in accordance with Australian

Accounting Standards and the Corporations Act 2001

•

•

implementing necessary internal control to enable the preparation of a Financial Report that
gives a true and fair view and is free from material misstatement, whether due to fraud or
error

assessing the Group and Company’s ability to continue as a going concern and whether the
use of the going concern basis of accounting is appropriate. This includes disclosing, as
applicable, matters related to going concern and using the going concern basis of
accounting unless they either intend to liquidate the Group and Company or to cease
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the Financial Report 

Our objective is: 

•

•

to obtain reasonable assurance about whether the Financial Report as a whole is free from
material misstatement, whether due to fraud or error; and

to issue an Auditor’s Report that includes our opinion.

87

Enero Group Limited · Annual Report 2021Independent Auditor’s Report

to the members of Enero Group Limited

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance with Australian Auditing Standards will always detect a material misstatement when it 
exists. 

Misstatements can arise from fraud or error. They are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken 
on the basis of the Financial Report. 

A further description of our responsibilities for the audit of the Financial Report is located at the 
Auditing and Assurance Standards Board website at:  
http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf. This description forms part of our 
Auditor’s Report. 

Report on the Remuneration Report 

Opinion 

Directors’ responsibilities 

In our opinion, the Remuneration Report 
of Enero Group Limited for the year 
ended 30 June 2021, complies with 
Section 300A of the Corporations Act 
2001. 

The Directors of the Company are responsible for the 
preparation and presentation of the Remuneration 
Report in accordance with Section 300A of the 
Corporations Act 2001. 

Our responsibilities 

We have audited the Remuneration Report included in 
pages 34 to 41 of the Directors’ report for the year 
ended 30 June 2021.  

Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in 
accordance with Australian Auditing Standards. 

KPMG 

Caoimhe Toouli 
Partner 

Sydney 
26 August 2021 

88

Enero Group Limited · Annual Report 2021Lead Auditor’s  
Independence Declaration

under section 307C of the Corporations Act 2001

Lead Auditor’s Independence Declaration under 
Section 307C of the Corporations Act 2001

To the Directors of Enero Group Limited 

I declare that, to the best of my knowledge and belief, in relation to the audit of Enero Group Limited 
for the financial year ended 30 June 2021 there have been: 

no contraventions of the auditor independence requirements as set out in the
Corporations Act 2001 in relation to the audit; and

no contraventions of any applicable code of professional conduct in relation to the audit.

i.

ii.

KPM_INI_01 

PAR_SIG_01 

PAR_NAM_01 

PAR_POS_01 

PAR_DAT_01 

PAR_CIT_01 

KPMG  

Caoimhe Toouli 
Partner 

Sydney 
26 August 2021 

KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member 
firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights 
reserved. The KPMG name and logo are trademarks used under license by the independent member firms of the 
KPMG global organisation. Liability limited by a scheme approved under Professional Standards Legislation. 

89

Enero Group Limited · Annual Report 2021 
ASX additional information

ASX additional information 

Additional information required by the Australian Securities Exchange Limited Listing Rules and not disclosed elsewhere in 
this report is set out below. The shareholder information set out below was applicable at 30 July 2021. 

Substantial shareholders 

The number of ordinary shares held by substantial shareholders and their associates is set out below: 

Shareholder 
RG Capital Multimedia Limited 

Regal Funds Management Pty Limited 

Perpetual Limited 

Wilson Asset Management 

UBS Group AG 

Perennial Value Management 

Forager Funds Management Limited 

Unquoted equity securities 

Number 
15,223,268 

13,021,949 

11,564,842 

10,073,953 

4,526,148 

3,587,319 

2,894,245 

As at 30 July 2021 there were no options granted over unissued ordinary shares in the Company. 

Voting rights 

Ordinary shares – refer to Note 16 Capital and reserves. 

Distribution of equity security holders: 

Range 
1 – 1,000 
1,001 – 5,000 
5,001 – 10,000 
10,001 – 100,000 
100,001 and over 

Number of equity 
security holders 
388 
465 
166 
176 
34 
1,229 

Ordinary shares 
190,441 
1,231,247 
1,266,068 
5,496,622 
78,471,140 
86,655,518 

The number of shareholders holding less than a marketable parcel of ordinary shares is 63. 

Twenty largest shareholders 

Rank  Name 

1  CITICORP NOMINEES PTY LIMITED  
2  HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED  
3  UBS NOMINEES PTY LTD  
4  BRISPOT NOMINEES PTY LTD  
5  RG CAPITAL MULTIMEDIA LIMITED  
6  IRISH GLOBAL EQUITY LIMITED  
7  NATIONAL NOMINEES LIMITED  
8  RG CAPITAL MULTIMEDIA LIMITED  
9  J P MORGAN NOMINEES AUSTRALIA PTY LIMITED  

10  CH GLOBAL PTY LTD  
11  MERRILL LYNCH (AUSTRALIA) NOMINEES PTY LIMITED  
12  IRISH GLOBAL EQUITY LIMITED  
13  MR FELICE TESTINI  
14  CS THIRD NOMINEES PTY LIMITED  
15  CS FOURTH NOMINEES PTY LIMITED  
16  RG CAPITAL MULTIMEDIA LIMITED  
17  BNP PARIBAS NOMS PTY LTD  
18  BETA GAMMA PTY LTD  
19  MRS ANTONIA CAROLINE COLLOPY  
20  HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED – A/C 2  

Total 

90     Enero Group Limited Annual Report 2021 

90

Units 
14,589,656 
13,577,410 
8,294,351 
4,646,356 
4,511,945 
4,335,901 
4,049,253 
3,269,079 
3,104,765 
2,548,301 
1,960,631 
1,667,025 
1,630,102 
1,497,094 
1,429,509 
1,159,020 
884,890 
830,000 
788,637 
725,741 
75,499,666 

% of issued 
capital 
16.84 
15.67 
9.57 
5.36 
5.21 
5.00 
4.67 
3.77 
3.58 
2.94 
2.26 
1.92 
1.88 
1.73 
1.65 
1.34 
1.02 
0.96 
0.91 
0.84 
87.12 

Enero Group Limited · Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Directory

Company Secretary

Catherine Hoyle

Principal Registered Office

Enero Group Limited 
Level 2, 100 Harris Street 
Pyrmont NSW 2009 Australia 
Telephone: +61 2 8213 3031 
Email: companysecretary@enero.com

Share Registry

Link Market Services Limited 
Locked Bag A14 
Sydney South NSW 1235 Australia 
Telephone: 1300 554 474 
Outside Australia: +61 2 8280 7111 
Facsimile: +61 2 9287 0303

Securities Exchange

The Company is listed on the Australian Securities Exchange (ASX Code: EGG).

The home exchange is Sydney.

Other Information 

Enero Group Limited, incorporated and domiciled in Australia, is a publicly listed company limited by shares.

Solicitors

Gilbert + Tobin 
International Towers Sydney 2

200 Barangaroo Avenue 
Sydney NSW 2000 Australia

Auditors

KPMG  
International Towers Sydney 3

300 Barangaroo Avenue 
Sydney NSW 2000 Australia

Enero Group Limited · Annual Report 2021