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Enero Group Limited
Annual Report 2024

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FY2024 Annual Report · Enero Group Limited
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Annual Report
2024
Free 
Thinkers 
United

ENERO ANNUAL REPORT 2024
  |   2
+61 2 8213 3031
General – info@enero.com 
Investor Relations – IR@enero.com
Level 2, 100 Harris Street 
Pyrmont NSW 2009 
Australia

Free Thinkers United	
4
A letter from our Chair 	
6
A letter from our CEO 	
8
Board of Directors 	
10
Financial Highlights 	
12
Geographical Results 	
14
Client Analysis 	
16
Technology, Healthcare and  
Consumer (THC) Practice 	
18
OBMedia 	
34
Environmental, Social and Governance 	
38
Financial Report 	
44
Directors’ Report  
(including the Remuneration Report) 	
46
Consolidated Income Statement 	
64
Consolidated Statement  
of Comprehensive Income 	
65
Consolidated Statement  
of Changes in Equity 	
66
Consolidated Statement  
of Financial Position 	
67
Consolidated Statement of Cash Flows 	
68
Notes to the Consolidated  
Financial Statements 	
69
Consolidated Entity Disclosure Statement     	112
Directors’ Declaration 	
113
Independent Auditor’s Report 	
114
Lead Auditor’s  
Independence Declaration 	
119
ASX Additional Information 	
120
Corporate Directory 	
121
Contents
  |   3
ENERO ANNUAL REPORT 2024

ENERO ANNUAL REPORT 2024
  |   4
Free Thinkers 
United
At Enero we’re different and we like it that way. We’re for 
the ambitious, those who dare to challenge conventions.
We’re for those who like to be at the cutting edge, 
shaping the future.
We are united by a structured framework, strong 
business foundations and a progressive mindset.  
This is how we believe unconventional ideas can  
be effectively executed for growth.
We are a global group of marketing and technology 
agencies. We operate in the high-growth industries  
of Technology, Healthcare and Consumer Practice.  
We utilise innovative and independent thinking to  
deliver impactful, strategic business solutions for  
our clients. We attract world-class specialists, each  
with the capabilities and mindset to solve important  
problems for high-growth clients around the world.
With 650+ employees operating from 16 cities across the 
world’s most influential markets. This international footprint 
and scale means we’re connected to global bands that have 
a big impact on the world, but we also have the aptitude and 
ability to leverage local knowledge and insights.
Our agility, mix of innovative capabilities and specialist 
expertise is why we are always at the forefront of what’s next.
We have the heart of an indie and the head of an engineer. 
Fusing world-beating, creative, strategic precision with wild 
imagination. We have less grip and more flow. We are united 
by free thinking. 
WE ARE ENERO.  
FREE THINKERS UNITED.

  |   5
ENERO ANNUAL REPORT 2024

A letter from 
our Chair
Dear Shareholders 
I am pleased to present Enero’s Annual Report for the 
financial year ended 30 June 2024 (FY24).
As an international group of marketing and communications 
companies, Enero continued to deliver industry-leading 
brand marketing capabilities for blue-chip clients worldwide. 
Operating in 16 cities worldwide, with 650+ employees, we 
successfully delivered globally integrated solutions at scale 
with deep local market expertise.
CONTRASTING PERFORMANCES ACROSS ENERO 
BUSINESSES IN FY24
Global macroeconomic and technology sector headwinds 
impacted Enero’s FY24 earnings. As a result, net revenue 
was down 22% to $189.7 million, while EBITDA1 dropped 
53% to $37.4 million. Net profit1 fell 58% to $10.3 million 
with EPS1 of 11.3 cents.
A look at the Group’s broader results reveals that our 
Australian-based businesses performed well, buoyed 
by several new client wins for Orchard and BMF. We 
grew net revenue in the Australia and Asia region, which 
contributed to a significant increase in EBITDA when 
compared with FY23.
Enero’s internationally-based agencies were significantly 
impacted by slower market growth, longer sales cycles 
and continued macroeconomic uncertainty, particularly 
in the technology sector. We met these headwinds, 
by focusing on factors we can influence, including a 
disciplined approach to costs, headcount and operational 
cash generation.
In FY24, Enero continued to expand our global tech 
communications consultancy, the Hotwire Group, 
by launching our first AI proprietary tool focused on 
generative AI optimisation. This has accelerated the 
transformation of Hotwire’s reputation, relationships and 
revenue service offerings to clients globally.
STRATEGIC REVIEW OF OBMEDIA
The aim of the Board’s strategic review of our controlling 
share of OBMedia is to maximise ongoing shareholder 
value for both the short and long term. This process 
currently remains on foot and we’ll share the outcomes 
with shareholders on completion. 
CAPITAL MANAGEMENT STRATEGY 
The Board continues to believe that Enero is 
undervalued by the market relative to its financial 
performance and potential. Accordingly, in FY24 we 
used our strong free cash flow for a share buyback. The 
Company’s strong balance sheet and ongoing capital 
management will remain a key Board focus.
Enero’s clear capital management strategy reflects the 
Board’s ongoing commitment to delivering increasing 
shareholder returns, and signifies our confidence in the 
Group’s value and growth opportunities. 
STRONG NET CASH POSITION 
Alongside the Group’s capital management strategy, 
Enero’s strong net cash position of $38.2 million at 30 June 
2024 provides us with robust financial flexibility.  
ENERO ANNUAL REPORT 2024
  |   6
1 Before significant items

  |   7
ENERO ANNUAL REPORT 2024
FY24 DIVIDEND OF 5 CENTS PER SHARE  
FULLY FRANKED
The Board declared total dividends for FY24 of 5 cents per 
share (cps), fully franked. This reflects Enero’s financial 
performance, strong balance sheet and attractive growth 
opportunities. This equals a 44% dividend payout ratio. 
I would like to thank my fellow Board members for their 
ongoing efforts and expertise. On behalf of the Board, 
I would also like to thank our talented and tireless 
Executive Leadership team for their continued dedication 
and commitment to our business, as well as our many 
accomplished employees for their resilience and 
dedication to our clients throughout FY24.  
Lastly, to our loyal shareholders, thank you for your 
continued support and belief in our long-term vision  
and strategy for the Group. 
Yours sincerely
 
Ann Sherry AO	  
Chair

A letter from 
our CEO
ENERO ANNUAL REPORT 2024
  |   8
Dear Shareholders
I am pleased to share Enero’s FY24 progress on behalf of the 
entire Enero team. 
The fiscal year was one of ongoing transition and portfolio 
refinement, despite the challenging international technology 
sector impacting Enero’s FY24 results.
Firstly, I want to express my deep appreciation to our amazing 
team of 650+ people around the world. Your dedication 
to continue to serve Enero’s clients and your ongoing 
commitment, resilience and teamwork over the past year has 
been truly remarkable.
Throughout FY24, our Australian businesses continued 
to thrive, while internationally, we worked hard to position 
Hotwire for long-term growth as the world’s preeminent 
communications consultancy.
We continued the transformation and streamlining of our 
business portfolio by divesting CPR, our government relations 
and PR business in Melbourne, and launched a strategic 
review of OBMedia. 
A FOCUSED, UNIFIED AGENCY 
Enero’s business success stems from our deep and enduring 
client relationships, world-class talent and strategically 
relevant market-leading capabilities.
Within this context, we updated our business segments to 
better reflect our operational strategy and portfolio synergies. 
To best represent our agency businesses worldwide we 
launched our Technology, Healthcare and Consumer (THC)
Practice to deepen our focus on our three global verticals 
and maximise synergy and growth opportunities. Our 
standalone advertising technology business OBMedia has 
been separated into its own segment.
We’ve also made significant progress in integrating GetIT 
and ROI·DNA into the Hotwire Group. At the start of FY24, 
GetIT was rebranded to Hotwire Asia, while ROI·DNA has 
been embedded into the global Hotwire Group family. All of 
our agencies continue to modernise, strengthen and diversify 
their capabilities.
MARKET CONDITIONS REMAIN CHALLENGING 
FY24 saw a continuation of FY23’s macroeconomic 
headwinds, which have particularly impacted the global 
technology industry. This has resulted in significant client 
restructuring and the continuation of conservative decision 
making, which has impacted project timelines and reduced 
the scope of some of our projects.
Net revenue in the Technology, Healthcare and Consumer 
Practice declined 6% to $143.5 million, and EBITDA1 dropped 
9% to $22.8 million. Margins1 remained largely the same 
at 16% and our agencies saw contrasting performances. 
Enero’s Australian-based BMF and Orchard, delivered double 
digit revenue growth and expanded its margins, while the 
US-led Hotwire Group continued to be challenged by the 
technology sector. 
Expenses1 in the THC Practice dropped 5%, reflecting cost 
reduction initiatives undertaken in FY23 H2 and FY24 H2, 
predominately in the Hotwire Group. We anticipate the  
FY24 H2 initiatives will improve margins into FY25 for  
the Hotwire Group.
Despite FY24’s challenges our agencies continued to 
invest in new products, capabilities and services, and to win 
accolades for their leading work. 
BMF’s world-class credentials for creative effectiveness 
continued to be recognised with 16 Effie nominations – the 
most of any agency in the country. The winners are expected 
to be announced in October 2024. 
Orchard continues to outperform in the healthcare sector, 
expanding its success in the growing medical education 
space, and winning a global PMEA award for pharmaceutical 
marketing excellence. 
Meanwhile Hotwire launched its first proprietary AI tool, 
GAIO.tech. 
1 Before significant items

  |   9
ENERO ANNUAL REPORT 2024
This tool is the first in a series of AI technology and 
consulting solutions to help global brands integrate AI into 
their marketing and communications strategies. Hotwire 
continued to build on its reputation, relationships and 
revenue offering, while its data and analytics team won ‘Gold’ 
at the prestigious AMEC Awards.
We continued to win new clients within our key Technology, 
Healthcare and Consumer verticals such as Equinix, 
eHarmony, Boehringer Ingelheim, Lilly and more recently 
the Endeavour Group. We also continued to drive revenue 
synergies across borders by expanding our relationships with 
Palo Alto and Pure Storage. 
FY24 saw OBMedia’s net revenue decline 8% to $46.2 million, 
excluding traffic which was proactively halted in FY23 Q4, 
while EBITDA1 was down 17% to $23.5 million on the same 
basis. OBMedia was not immune from mid-FY24’s market-
wide softness, but saw some recoveries in the final quarter. 
GROWING ENERO’S BASE OF SCALABLE  
CLIENTS IN AN IMPROVING MARKET 
In this tough environment, we’ve focussed on growing our 
suite of market leading services, embedding Enero as a 
trusted service provider with key clients. This approach 
positions Enero well for the opportunities offered by a 
recovering market. Our significant progress towards this in 
FY24 includes:
-  66% of our THC Practice revenue now comes from clients 
who work with more than one THC Practice brand or 
country. This provides more opportunities to engage and 
generate committed and recurring revenue streams.
-  We grew the number of large clients and clients of scale, 
with 34 THC Practice clients generating over $1 million in 
revenue in FY24, up from 27 in FY23.
THANK YOU
Finally, I want to say thank you to the executive team for 
your tireless dedication and the Enero Board for its ongoing 
guidance and support towards achieving our ambitions for 
global growth.
Most importantly, I’d like to thank our shareholders for their 
ongoing support of our strategy and Enero’s talented global 
team. Our long-term strategy to evolve and modernise 
our business portfolio means Enero is better positioned 
than ever to capitalise on improving market conditions as 
macroeconomic pressures ease.
We continue to believe in the power of independent thinking 
within a structured framework. Our unique approach simply 
liberates ideas, allowing them to flourish and drive growth for 
our clients. We are united by free thinking, and this will be our 
key to keeping a step ahead in FY25’s rapidly evolving market. 
Yours sincerely
Brent Scrimshaw 
Chief Executive Officer
1 Before significant items

ANN SHERRY AO 
INDEPENDENT 
NON-EXECUTIVE DIRECTOR
Ann was appointed as Chair and Non-
Executive Director on 1 January 2020 
and is a member of the Remuneration 
and Nomination Committee. 
Ann is a Director of National Australia 
Bank (ASX: NAB), Chair of its Customer 
Committee and a member of its 
Remuneration Committee. Ann is the 
Chancellor of Queensland University of 
Technology, Chair of UNICEF Australia, 
Chair of Port of Townsville and Chair of 
Queensland Airports Limited.
Ann is the former Chair and was Chief 
Executive Officer (CEO) of Carnival 
Australia for a decade. Prior to that,  
Ann was at Westpac for 12 years, with 
roles as CEO of Bank of Melbourne 
and CEO of Westpac New Zealand and 
Pacific Banking.
Ann was named the overall winner  
of the AFR 100 Women of Influence  
in 2015.
BRENT SCRIMSHAW 
CHIEF EXECUTIVE OFFICER  
EXECUTIVE DIRECTOR 
Brent was appointed CEO and Executive 
Director of the Enero Group (ASX: EGG)  
on 1 July 2020.
Brent is a creative and global business 
leader with specific expertise leading 
consumer brands, marketing technology, 
media and publishing, technology  
enabled business, retail and global sports. 
Brent built his career at Nike Inc including 
his most recent roles as Vice President/
Chief Executive Western Europe, Vice 
President and Chief Marketing Officer 
EMEA, based in Amsterdam and GM 
Regional USA, based in New York City. 
He has also held other senior leadership 
roles in Europe, the USA and Asia Pacific 
in General Management and Marketing. 
Brent was a part of Nike’s global 
commercial operations leadership team 
contributing to the development of the 
Nike Inc worldwide commercial strategy in 
Europe, the USA, China and Japan. 
Brent is a Non-Executive Director of ASX-
Listed KMD Brands Limited (ASX: KMD) 
(Kathmandu, Rip Curl and Oboz Footwear) 
and was previously a Non-Executive 
Director of Catapult Group International 
Limited, Fox Head Inc in California, USA, 
Rhinomed Limited and the Melbourne 
International Arts Festival.
ANOUK DARLING 
INDEPENDENT 
NON-EXECUTIVE DIRECTOR
Anouk was appointed as a Non-
Executive Director on 6 February 2017 
and is a member of the Audit and Risk 
Committee and the Remuneration  
and Nomination Committee. 
Anouk is recognised as one of 
Australia’s leading brand builders, 
with strategic digital, technology and 
marketing capability.
Anouk is also a reputable business 
leader with private equity and M&A 
experience having worked with Allegro 
Funds as an operating partner over 
a four-year period. Anouk is currently 
serving as Non-Executive Director 
of South Australian-based Discovery 
Holiday Parks, owned by the Australian 
Retirement Trust.
Previous board roles held include ASX-
listed Macquarie Telecom (ASX: MAQ). 
Anouk is currently CEO of Scape, 
Australia’s largest developer, owner 
and operator of Purpose-Built Student 
Accommodation. Anouk’s commitment 
to better living experiences is further 
supported by her work as a board 
member of the Property Council of 
Australia and Chair of the Student 
Accommodation Council.
Board of  
Directors
ENERO ANNUAL REPORT 2024
  |   10

IAN ROWDEN  
INDEPENDENT 
NON-EXECUTIVE DIRECTOR
Ian Rowden is an independent Non-
Executive Director who was appointed 
on 21 November 2018. He serves as 
the Chair of the Remuneration and 
Nomination Committee. 
Ian has a wealth of experience as a 
CEO and senior executive, having 
held various positions in commercial, 
strategy, M&A, marketing and 
operational leadership. 
He has worked with notable companies 
such as The Coca-Cola Company, 
The Callaway Golf Company, Wendy’s 
International, Saatchi & Saatchi and 
The Virgin Group. 
Currently, Ian is a Non-Executive 
Director of Reliance Worldwide 
Corporation (ASX: RWC), Guzman 
Y Gomez (ASX: GYG), Dulux Group 
International (UK), and formerly a 
Director of QMS Media and Virgin 
Galactic. Additionally, Ian chairs the 
Murdoch Children’s Research Institute 
Marketing Council, is a partner and 
investment advisory board member for 
Innovate Partners (a USA-based private 
equity/venture capital firm) and is a 
senior advisor to Bowery Capital. He is 
based in the USA.
DAVID BRAIN 
INDEPENDENT 
NON-EXECUTIVE DIRECTOR
David was appointed as a Non-
Executive Director on 10 May 2018  
and is a member of the Audit and  
Risk Committee.
David has over 25 years’ experience 
in public relations and integrated 
communications. At Edelman (the 
world’s largest public relations firm), 
David was a Director of the Group 
Supervisory Board and member of  
its global management board. 
During 13 years at Edelman, he  
was CEO of the EMEA region and 
latterly, CEO of APACMEA.
Prior to working at Edelman, David 
was Co-CEO of Weber Shandwick UK 
and Managing Director at Burson-
Marsteller UK. He has also worked in 
Corporate Affairs at Visa International 
and as a planner in advertising.
David is Chair of parking technology 
company Parkable, Chair of child 
poverty charity Share My Super, 
Advisory board member of  
The Spinoff, and Co-founder of 
research start-up Stickybeak.
LOUISE HIGGINS  
INDEPENDENT 
NON-EXECUTIVE DIRECTOR
Louise was appointed as a Non-
Executive Director on 10 September 
2021 and is the Chair of the Audit and 
Risk Committee.
Louise is the Executive General 
Manager Strategy and Transformation 
Australia Retail, Suncorp Integration  
at ANZ Bank.
Louise began her executive career 
in London with law firm Freshfields 
Bruckhaus Deringer, followed by seven 
years at the BBC. Louise has worked 
at Australia’s Macquarie Bank as an 
Associate Director, COO for NOVA 
Entertainment with responsibility for 
performance of the Nova and Smooth 
radio networks and as Chief Financial 
and Strategy Officer for the Australian 
Broadcasting Corporation to oversee 
significant technology transformation.
Louise has a diverse, non-executive 
career from Commercial Radio 
Australia, Visit Victoria, Qudos Bank 
and Canteen Australia. 
  |   11
ENERO ANNUAL REPORT 2024

Financial 
Highlights
$189.7m
Net Revenue 
down 22%
20%
  
EBITDA Margin1   
down 13ppts
$37.4m
EBITDA1 
down 53%
ENERO ANNUAL REPORT 2024
  |   12
1 Before significant items

11.3cps
5.0cps
$10.3m
Earnings Per  
Share Before 
Significant Items 
down 57%
FY24 Dividends
Net Profit  
After Tax Before 
Significant Items  
down 58%
  |   13
ENERO ANNUAL REPORT 2024

Geographical  
Results
42%
18%
40%
47%
14%
39%
52%
16%
32%
73%
7%
20%
Net Revenue 
FY24
Net Revenue 
FY24
Net Revenue 
FY24
Reflects 51% economic interest in OBMedia
EBITDA  
FY24
EBITDA  
FY24
EBITDA  
FY24
Net Revenue 
FY23
Net Revenue 
FY23
Net Revenue 
FY23
EBITDA  
FY23
EBITDA  
FY23
EBITDA  
FY23
USA
UK and 
Europe
Australia 
and Asia
Enero has offices around 
the world, with affiliates in 
key markets where we have 
client relationships.
ENERO ANNUAL REPORT 2024
  |   14

London  
Madrid 
Paris 
Milan  
Munich 
Frankfurt 
Amsterdam 
Singapore 
Tokyo 
Hong Kong 
Beijing  
Shanghai 
Seoul 
Taipei 
Jakarta 
Bangalore 
Kuala Lumpur
San Francisco 
New York 
Chicago 
Houston 
Minneapolis
Sydney 
Melbourne
Sao Paulo
Dubai
  |   15
ENERO ANNUAL REPORT 2024

Client  
Analysis
ENERO ANNUAL REPORT 2024
  |   16
GLOBAL PERSPECTIVES  
DIRECT ACCESS
With offices in 16 cities across the most influential markets, 
our global reach and scale give us a strategic perspective 
and connects us to global brands with big global impact. 
This provides us with direct access to clients wherever they 
are, the ability to capitalise on local insights, and connects 
us to bigger, global budgets.
REVENUE DIVERSIFICATION
We diversify our revenue across both industry and 
geography. Technology and Telco (predominately B2B) 
account for the largest share of revenue in FY24 at 44%. 
Other key strategic focus areas included:
- digital media (14%)
- retail (13%) 
- healthcare (10%).
As a global marketing services business, we derived over 
60% of our total revenue from outside of Australia. 
A softer tech market and the sale of the CPR business in 
October saw Technology, Healthcare and Consumer (THC) 
Practice revenue drop 6% compared to 2023. Meanwhile, 
our proactive traffic quality management in FY23 Q4 saw 
OBMedia revenue fall 48%. 
In FY24, the Enero agency revenue model enjoyed a  
healthy mix of projects (43%) and retainers (57%)  
across our agencies.
With our emphasis on coordinated services across our 
agency brands, 66% of our THC Practice revenue now 
comes from clients working across more than one practice 
brand or country. This is up from 47% in FY23.

  |   17
ENERO ANNUAL REPORT 2024
14%
Digital Media
44%
Technology and Telco
Reflects 51% economic interest in OBMedia
10%
Healthcare
13%
Retail
3%
Transportation, 
Airlines and Auto
8%
Services
1%
Consumer Goods
3%
Finance
4%
Other

ENERO ANNUAL REPORT 2024
  |   18
Technology,  
Healthcare and 
Consumer Practice
$143.5m
FY23 $152.1m 
FY24 Net Revenue 
down 6%
16%
FY23 16% 
FY24 EBITDA margin1   
flat
$22.8m
FY23 $25.1m 
FY24 EBITDA1 
down 9%
1 Before significant items

  |   19
ENERO ANNUAL REPORT 2024

ENERO ANNUAL REPORT 2024
  |   20
Enero’s strength lies in our 
industry expertise. Each of 
our agencies are specialists 
with world-class experts 
in each of our three high-
growth verticals – technology, 
healthcare and consumer. 
This focused expertise means 
we have deep industry 
knowledge and the ability to 
provide tailored, innovative 
solutions that are commercially 
and creatively impactful. 
Our industry expertise and 
specialism delivers lasting 
client relationships and ensures 
ongoing success for both our 
clients and our agencies. 
TECHNOLOGY
HOTWIRE is a global specialist in technology PR, 
communications and marketing. It partners with  
top technology brands to scale and support their  
businesses. With 350+ experts across 11 countries,  
Hotwire excels at the intersection of technology and 
humanity, delivering unparalleled success in reputation  
management, relationship building and revenue generation.  
For 25+ years, Hotwire has been transforming tech 
innovators into world-changing businesses working with 
brands such as Honeywell, Palo Alto, eBay, Sony, Meta 
and Samsung. In addition. Hotwire won new clients 
including Fujitsu, Telstra Global, HubSpot, Uber and 
more. Hotwire has expanded its expertise into tech-
plus consulting services, with a strong focus on data, 
analytics and AI. Hotwire’s data and analytics team won 
the Gold Award at the AMEC Awards. Its innovative tools 
for Discord and ABB have delivered faster and smarter 
insights. Hotwire’s launch of GAIO.tech, a proprietary 
AI tool, further cements its role at the forefront of tech 
communications and as a leader in optimising a brands’ 
presence in AI chatbots.
ROI·DNA drives revenue growth for leading brands 
worldwide, creating bespoke account-based marketing 
(ABM) experiences and future-proofing websites for fast-
growing businesses. Strategic partnerships with 6sense, 
Google and Drift have generated over $12 billion in revenue 
for tech innovators like Elastic, Salesforce and AWS. With a 
strong focus on AI integration, the agency’s ability to secure 
major clients like Amazon Business, Cisco, Pure Storage 
and Portworx underscores its ongoing success in driving 
its clients’ digital presence and revenue.
HEALTHCARE
ORCHARD, a leading specialist in healthcare marketing, 
recorded significant growth, securing 14 new clients. 
Committed to its ‘Invent Better’ ethos, Orchard’s specialist 
expertise spans medical education, digital strategy, data 
and creative services – supported by Australia’s largest 
in-house medical science team. This depth of specialist 
knowledge makes Orchard a preferred partner for major 
health and medication launches across the healthcare 
spectrum – engaging everyone from GPs and specialists 
to patient groups and professional bodies like the Royal 
Australian College of General Practitioners (RACGP).
Focused expertise, 
proven results

  |   21
ENERO ANNUAL REPORT 2024
Throughout FY24 Orchard won both a prestigious PMEA 
Award for excellence in patient engagement and a PRIME 
Award for marketing innovation, reinforcing its position as 
the most awarded agency network in the healthcare sector.
Over the past three years, Orchard has been instrumental 
in launching noteworthy medications onto Australia’s 
Pharmaceutical Benefits Scheme (PBS) and it continues 
to set new standards in healthcare marketing and patient 
engagement. Orchard’s client roster includes Lifehealthcare, 
Jazz Pharmaceuticals and Boehringer Ingelheim.
CONSUMER
BMF is renowned as one of Australia’s most effective 
creative agencies. Driven by its philosophy of ‘The 
Long Idea’, its world-class advertising and cut-through 
ideas that impact culture. As a world-class specialist in 
advertising, behaviour change, strategy, social content, 
innovation and high-quality production, BMF works 
with globally renowned consumer brands including 
ALDI Australia, Tennis Australia, George Western 
Foods, Tourism Tasmania and the Australian Federal 
Government, to build strong, lasting connections between 
celebrated brands and their customers.
In FY24 BMF won over 70 awards, including a Gold Effie for 
Strategy and Insights and the title of ‘Most Awarded Social 
Agency’ at the London International Awards. 
BMF’s commitment to rigorous creativity and specialist 
focus on consumer brands saw the agency win several 
high-profile clients in FY24 including Alinta Energy, 
Stan and the Department of Health. From encouraging 
Australians to ‘Shop ALDI First’ to driving record 
attendance at the Australian Open, BMF continues to 
influence public behaviour. Its impactful ways of working 
and effective outcomes led BMF to win B&T’s Culture 
Award, Campaign Asia’s Culture Award and Mumbrella’s 
TV Ad of the Year. 

Tennis 
Australia
CHALLENGE 
Delivering an idea for Tennis Australia which  
will maximise AO attendance and drive  
long-term brand health
As a pinnacle of sport in Australia, a healthy Australian 
Open (AO) is critical for the long-term health of tennis.
However, participation in the AO understandably struggled 
during the Covid-19 pandemic. In 2022, the success of 
Aussie players at the AO, like Ash Barty, drove greater 
interest. Then in 2023 brand health reverted to 2019 levels.
To combat this, BMF’s challenge was to get Australians to 
re-engage emotionally with tennis and grow the attendance 
to one of Australia’s best sporting events, the AO.
STRATEGY 
Create greater emotional attachment to tennis  
by bringing it closer to our cultural identity
An audience segmentation analysis showed high value 
audience segments were distinguished by a greater 
emotional attachment to tennis. They really ‘felt’ tennis 
either individually or as a lifestyle statement. 
However, our target audience segments only had a 
functional relationship with tennis, meaning that tennis 
could easily be replaced. 
We found that the common denominator among 
our target audience segments was their identity as 
Australians, which presented an opportunity to create 
greater emotional engagement. 
To align the AO with this cultural identity, we found  
an overlap in the tension between playfulness  
and competitiveness.
From this tension, our insight was born. Australians are 
renowned for being relaxed, easy going and not taking 
themselves too seriously, but collectively they take sport 
very seriously. 
Whether it’s a professional or a local sport event, we’re 
all in. Australians love to win. This tension is reflected in 
the nature of the AO. A brand with highs and lows of elite 
competitive tennis at its heart, surrounded by a relaxed, 
playful and inclusive social culture. The AO is a friendlier 
tournament, but still a fiercely competitive ‘slam’. A hard-
fought, sweaty, intense, exciting battle for total supremacy. 
EXECUTION 
Hits Different
The AO isn’t like tennis anywhere else in the world, even 
though the rules might be the same. Even the most 
serious players lighten up, the fans can feel it, and this lifts 
everyone into waves of breathless excitement. This feeling 
vibrates around Melbourne Park as the sun shines, the 
music pumps and the spritzes flow. The victories here are 
harder fought and the rallies more punishing.
Call it fun or call it fire. Whatever that mix is, tennis ‘Down 
Under’ creates a feeling not felt anywhere else because 
Tennis in Australia Hits Different.
We launched a heavy-hitting film which created an 
animated world of colourful characters, competitive 
Case Study
ENERO ANNUAL REPORT 2024
  |   22
Delivering the most 
successful AO on record

intensity and a distinctly modern Australian brand, made 
for worldwide audiences. 
The campaign also lived across OOH, social and digital 
media – shaping the AO experience itself. 
From a complete takeover of Melbourne International 
Airport to spatial design across Melbourne Park,  
in-stadium soundtracks, merchandise and partnership 
activations, the ‘Hits Different’ campaign worked as  
hard in the real world as on-screen. 
Social stickers and TikTok games that rewarded audiences 
with ticket discounts brought a fresh energy and a playful 
pop-cultural stickiness to Australia’s summer of tennis and 
helped drive engagement with individuals.
RESULTS 
Delivering the most successful AO on record
  |   23
ENERO ANNUAL REPORT 2024
“The results are outstanding. 
After two years of solid 
growth we’ve continued to be 
impressed by the numbers and 
momentum we’re seeing.”
Kathleen Orlowski, Play Tennis  
Marketing Manager, Tennis Australia
23.2%
Record-breaking two-week attendance record  
with 1,020,763 fans through the gates over  
15 days. 23.2% increase year-on-year (YOY).
+21%
More than 1.43 million people attended events 
across the entire Australian Summer of Tennis.

ENERO ANNUAL REPORT 2024
  |   24
Case Study
CHALLENGE 
Around 638k Australians suffer from Chronic 
Obstructive Pulmonary Disease (COPD), but many  
go undiagnosed or are incorrectly diagnosed 
Many GPs struggle with a specialised breathing test – 
known as spirometry – which is vital to accurately 
diagnosing the condition, as it is often complex and difficult 
to interpret. Compounding this, spirometry use had also 
dropped off dramatically during the Covid-19 pandemic 
and not recovered. Additionally, GP access to spirometry 
equipment varied between practices, so some cases were 
likely going undiagnosed. 
With this in mind, Orchard’s challenge was to improve both 
the diagnosis process and ongoing management of chronic 
COPD through medical education. We needed to show 
Australian GPs how to better diagnose and manage COPD.
STRATEGY 
Combine GP education on spirometry with an 
innovative device loan program 
Education improves GPs’ understanding of COPD and 
their ability to interpret spirometry results, but limited 
access to spirometry equipment was proving to be a 
challenge. To combat this, we decided to combine our 
educational approach with a strategy to provide better 
access to COPD diagnosis equipment – ideally, something 
simple and easy to use.
EXECUTION 
Face-to-face education with a simpler, hand-held 
device loan program
We created the ‘COPD Fairflow’ program which combined 
face-to-face education with the first ever device loan  
scheme to improve GP access to diagnostic tools.
Sponsored by Boehringer Ingelheim, the program involved 
the use of COPD case-finding devices – simpler to use 
than spirometers – which can quickly and easily assess  
if a patient might have COPD. Patients assessed as 
being at risk could then be sent to an external spirometry 
service to confirm the diagnosis. Under the program,  
GPs without direct access to spirometry equipment could 
apply to borrow COPD case-finding devices for several 
months at a time.
GPs who attended our COPD Fairflow program learned 
about case-finding, spirometry interpretation and local 
COPD management guidelines. We also created print and 
online resources which GPs received for ongoing support. 
The program resulted in COPD screenings for many 
Australians who might otherwise have remained untested, 
and potentially, undiagnosed. 
Driving diagnosis 
through medical 
education
Boehringer 
Ingelheim

  |   25
ENERO ANNUAL REPORT 2024
RESULTS
98%
~2500
98%
1350
96%
98% of GPs rated the education 
meeting “excellent” or “very good”.
The program enabled  
~2500 COPD screenings. 
98% said they “learnt something new”.
120 meetings were held  
with 1350 attendees.
96% of participating GPs said the 
education program would impact how 
they diagnosed and managed COPD. 

CHALLENGE 
Tailoring messages across channels
Digital is not just about amplifying a message; it’s about 
fine-tuning it for every channel. As we entered our third 
year working with eBay on their annual Recommerce 
Report, we understood the changing dynamics needed to 
effectively promote insights on the circular economy and 
ultimately drive impact and reach. 
While our core report promotion has mostly focused 
on communications and media relations, this year we 
broadened our reach with paid media, to find more people 
who could benefit from the findings.
It was crucial to get the message just right, especially 
when targeting the ever-changing preferences of Gen Z 
and Millennials.
STRATEGY 
A multi-channel targeted experimentation
We tailored our strategy across eBay’s corporate 
touchpoints: earned and paid media, LinkedIn, eBay 
Newsroom on X and TikTok. Our approach was meticulous 
and ensured we targeted the audience segments which 
best aligned with the Recommerce narrative. 
We experimented with various ad formats and pitted static 
images against video creatives on LinkedIn and X. After 
exploring multiple publication partnerships, we partnered 
with The New York Times (NYT) whose ad formats, 
especially the Messaging Flex XL display unit, provided  
the right canvas for the Recommerce story. 
EXECUTION 
Multi-platform engagement and education
We orchestrated multiple campaigns for LinkedIn and 
X, tested different images and videos, gauged audience 
engagement and drove web traffic. We aimed our TikTok 
strategy at Gen Z for sustained engagement and brand 
loyalty – instead of driving users to a landing page, we drew 
in new followers by educating and engaging them. Our 
NYT partnership leveraged the publishers Messaging Flex 
XL display unit to tell a compelling Recommerce story and 
drive traffic to eBay’s report for maximum impact. 
Case Study
ENERO ANNUAL REPORT 2024
  |   26
US
Driving impact of 
recommerce through 
multiplatform 
engagement 
eBay

RESULTS
  |   27
ENERO ANNUAL REPORT 2024
342k+
1.1m+
41.3%
LinkedIn delivered 342k+ impressions and a 
0.75% engagement rate. 
70%
0.9%
As a further testament to our 
community building efforts, 70%  
of new followers belonged to Gen Z. 
Our NYT collaboration managed 680k 
impressions and funnelled nearly 6k visitors 
to the Recommerce Report landing page, 
with a noteworthy click-through rate of 
0.87% (0.3% above the NYT benchmark). 
X’s audience delivered  
1.1m+ impressions. 
TikTok’s audience provided a staggering 
41.3% engagement rate with 75%+ of 
this from a Gen Z audience.

Helping Sony become the  
“next big thing in tech”
Sony
Case Study
ENERO ANNUAL REPORT 2024
  |   28
UK/EUROPE
CHALLENGE 
Driving awareness with key partnerships
Sony Semiconductor Solutions (Sony), needed help with 
both launching and creating a narrative for its AITRIOS 
software platform across the US and Europe. However, 
AITRIOS only had Japanese customers and lacked 
awareness in the US. 
Hotwire needed to drive awareness and momentum by 
aligning both the US and European launches with key 
events and partnerships. The goals included:
-  expanding reach to a broader audience within developer, 
retail and smart cities’ audiences
-  establishing relationships with key influencers  
in key verticals
-  building a positive perception following the launch  
of AITRIOS at the NRF by highlighting cutting-edge 
proofs of concept and their compatibility.
STRATEGY  
Maximising strategic media engagement  
and event integration 
After a quick onboarding, Hotwire leveraged NRF 2023’s 
(the retail industry’s big conference) newsworthiness to 
schedule media interviews and booth demos. Leveraging 
Sony’s Silicon Valley presence, Hotwire targeted 
developers through key events, partnerships and awards 
including TinyML and VentureBeat Transform. Hotwire 
highlighted partnerships with the City of San Jose and The 
TinyML Foundation to emphasise the impact visual AI has 
on retail and smart cities.
For Europe, the team leveraged Sony’s investment in 
British company Raspberry Pi, highlighting how Raspberry 
Pi’s customers could use AITRIOS technology. Strategies 
included targeted media outreach, onsite product demos 
and event coordination for key stakeholders.
EXECUTION 
Leveraging media engagement and partnerships
The launch at NRF played a key role in media engagement 
and relationship-building. Briefings and exclusive product 
demos were aimed at top influencers in retail and 
developer media, while the TinyML Summit was identified 
as a valuable media opportunity. In collaboration with the 
City of San Jose, Sony launched a Hackathon focused 
on using visual AI to address traffic safety. Held in the 
Bay Area, this event positioned Sony as a leader in visual 
AI applications. In addition, Hotwire connected Sony’s 
executive team with the media by arranging interviews 
with key influencers from The New Stack and Silicon Valley 
Business Journal.
The team’s global announcement of Sony’s Raspberry Pi’s 
partnership resulted in a media response that exceeded 
initial expectations. Interviews were made with top-tier 
media in the US for Sony and in the UK for Raspberry Pi. 
This generated over 105 stories and was the top trending 
news on Techmeme. This paved the way for Sony’s 
attendance at key European events such as Hannover 
Messe 2023.
All this opened the door for Sony’s win in the Fast Company 
Next Big Things in Tech, particularly in the “Next Big Thing 
in AI and Data” category. 

RESULTS 
  |   29
ENERO ANNUAL REPORT 2024
Effectiveness
Partner testimonials and industry expert feedback 
further validated AITRIOS’s effectiveness. The strategic 
integration of the platform launch with industry events 
and partnerships highlighted Sony as a leader in retail 
technology and smart cities.
120+
Hotwire’s work secured 120+ interviews across tier-one 
business, developer and retail media, along with 20+ 
media briefings and relationship-building opportunities 
with influential journalists. Wall Street Journal, Bloomberg 
and CNBC covered Sony’s AITRIOS which increased brand 
awareness and interest. 
1000+
Sony’s prominent displaying of the Fast Company Next 
Big Thing in AI and Data trophy at the NRF event helped 
them pass the target of 1,000+ on-site leads and facilitate 
introductions to 10+ new media contacts. 

Turning cybersecurity 
threats into a superhero 
adjacent universe 
Palo 
Alto
Case Study
ENERO ANNUAL REPORT 2024
  |   30
APAC
CHALLENGE 
Global reach, personalised cybersecurity engagement
Cortex by Palo Alto is a cybersecurity platform offering 
threat prevention, detection and response services  
using AI and automation to provide comprehensive 
security solutions.
In the world of Business-to-Business (B2B) security, 
innovative content marketing ideas are few and far 
between, and originality is rare.
Palo Alto Networks wanted to engage audiences with 
important information about cybersecurity. The idea had 
to resonate with multiple geographies, languages, cultures 
and media consumption habits. It had to scale, at pace, and 
yet personalise with care.
We needed to make security operations scintillating.
STRATEGY 
Turning cybersecurity threats into  
a superhero adjacent universe
We needed to create a content-led idea that would be 
appropriate for multiple geographies and languages –  
so we created an idea big enough to house the most  
epic battle of our time: the fight for cybersecurity.  
Set in a futuristic corporate ‘techiverse’ we created an  
idea that would appeal to senior level decision makers  
in Security Operations Centres (SOC). 
After reading this epic adventure of good versus evil, 
readers would then be invited to visit the Cortex site.
EXECUTION 
Cybersecurity heroes defend Cortex City
Cortex City came to life both as a unique comic book and 
an animated series, all of which highlighted the dangers of 
poor cybersecurity and the juxtaposing safety the Cortex 
Suite represented.
Utilising classic comic book visual and verbal language – 
threats, prevention, detection and response capabilities 
– we personified these attributes as a diverse cast of 
characters – each fighting against the monstrous SOCzilla! 
Inclusivity and diversity were paramount principles to 
ensure our characters resonated with all backgrounds. 
Comic book tropes kept the storyline moving and lifted 
the epic tale into an action adventure. Each figure played 
a pivotal role in the narrative and each member of the 
FutureSOC team, represented a Cortex product and took 
centre stage roles to save the SOC. Through this immersive 
comic book story, readers learned the powers of the Cortex 
product suite, became invested in the characters and were 
keen to find out more.
We launched the product across multiple Asia-Pacific 
markets, translated it into six languages, used omnichannel 
debuts across billboards, in-app games, social media, email 
marketing, taxi screens and animated videos. Characters 
appeared at industry events such as the MNSEC 
Conference 2023 (Ulaanbaatar, Mongolia), GovWare 2023 
(Singapore), Security Days 2023 Tokyo (Japan) and Japan 
Ignite and Taiwan Ignite. In Japan, we launched the product 
with billboard ads in Omotesando and video ads in taxis. 
In China, we created a custom in-app game on WeChat 
that boosted social engagement and awareness, directing 
interest to localised webinars. 

Out of nowhere, a deep  
fog blankets the cityscape 
and masks attack surfaces. 
It can only be the work of…
It’s a crisp, clear morning. Cortex 
City is bustling with activity, as 
citizens go about their daily lives.
1
Quickly, Nasira calls  
the best team who can help 
with the cyberattack...
FutureSOC,  
we need  
you!!!
Not missing a beat, XDR gets  
to work and monitors the network  
for any signs of intrusion, quickly  
identifying the source of the attack.
At FutureSOC headquarters...
3
She absorbs all the information to 
understand exposure to new attacks 
and how attacks have unfolded. The 
fog is almost eradicated!
XSOAR arrives 
to help Xpanse 
 finish the job!
6
It’s SOCzilla! The arch  
nemesis of SecOps teams!
That’s  
too many  
alerts!
What is it, 
Nasira?
The team’s legacy endpoint protection system starts 
to break down! data from different sources is not  
being collected and correlated to help detect,  
investigate and respond to threats.
2
In a flash, XSOAR pulls in alerts 
from Nasira’s tools so He has access 
to information about endpoints, users, 
hosts, vulnerabilities, malware and 
attacker intel to perform immediate 
containment.
XSOAR takes down the 
fog! The entire attack 
surface is finally 
reduced and cleared to 
give Nasira and her team 
a complete view!
7
Quickly, he analyses endpoints to detect attack points. Next, he  
gives a simplified view of attack points across the cityscape. Finally,  
he sends correlated endpoint telemetry, and event data to BigTech inc.
XDR has hit back hard with threat detection, 
investigation, response, and threat hunting.
It’s  
working!
But SOCzilla is not to 
be underestimated!  
Parts of the city are 
 still hidden under  
creeping fog...
Argh!
Phew!
His super strength in detection, response, 
and scaling to cloud environments  
gave Nasira’s team the information  
they needed to fend off the attacks.
4
  |   31
ENERO ANNUAL REPORT 2024
RESULTS 
Cortex registered a 25% YOY increase in 
customers and the main FutureSOC character 
(the XSIAM product) recorded a pipeline of 
US$600m+.
Firms like GigaOm and KuppingerCole have 
since recognised Cortex solutions as ground 
breaking and intuitive, and Mitre and Cortex 
received requests for demos from three major 
accounts in the semiconductor, technology 
and telecommunications sectors.
25%↑

Case Study
ENERO ANNUAL REPORT 2024
  |   32
CHALLENGE 
Leveraging AI to scale and accelerate  
revenue strategy
BeyondTrust, a global leader in Privileged Access 
Management, sought a strategic partner to scale and 
accelerate its revenue strategy. To do this BeyondTrust 
partnered with ROI·DNA to transition from traditional sales 
and marketing methods to a more targeted, AI-driven 
approach. This approach would focus on account-based 
engagement using digital advertising channels, ABM 
gifting and field marketing events. 
STRATEGY  
Reimagining BeyondTrust’s demand generation 
ROI·DNA identified critical issues hindering BeyondTrust’s 
growth, including team silos and an outdated go-to-market 
(GTM) strategy. To overcome these challenges, ROI·DNA 
reimagined BeyondTrust’s demand generation approach, 
delivering results without having to increase BeyondTrust’s 
ad spend.
Services deployed:
-  GTM strategy 
-  Channel audits
-  SEO (search engine 
optimisation) audit
-  MarTech audit
-  Competitive analysis
-  Media mix
-  Creative
-  DAS (Digital Advertising 
Services)
-  SEM (Search  
Engine Marketing)
-  Programmatic via 6sense
-  LinkedIn
-  Publisher direct.
EXECUTION 
Leveraging technology to democratise  
data and report on meaningful metrics
To unify BeyondTrust’s team, ROI·DNA democratised 
data usage across the organisation. By shifting away 
from traditional Marketing Qualified Leads (MQLs) and 
embracing revenue-oriented metrics such as pipeline 
won and high-intent engagement, ROI·DNA ensured that 
BeyondTrust was better aligned with its business goals. 
Leveraging 6sense technology, ROI·DNA also unlocked 
data transparency, enabling BeyondTrust to fully commit to 
intent-based advertising. As a result, BeyondTrust achieved 
the following:
-  break down silos and dramatically reorganised the way 
the team approached content and demand generation
-  enhanced the revenue engine and gained confidence to 
invest in predictable growth
-  approached revenue generation as one unified team rather 
than separate sales and marketing teams, with marketing 
contributing more to pipeline-generation efforts
-  reported on impactful metrics: pipeline and activities 
proven to contribute to pipeline – contact requests,  
trials and product demos.
Using AI to drive  
revenue acceleration
BeyondTrust

32%
55%
62%
ROI·DNA’S PARTNERSHIP WITH 
BEYONDTRUST PRODUCED REVENUE-
ACCELERATING RESULTS, INCLUDING:
increase in high-intent leads
increase in marketing-sourced pipeline
increase in marketing-sourced 
Average Conversion Value
RESULTS 
Driving revenue-accelerating results
Having access to a deep bench 
of experts from ROI·DNA was a 
game changer for BeyondTrust. 
ROI·DNA’s team brought 
extensive experience with 
the same tools and platforms 
BeyondTrust was using, allowing 
them to identify efficiencies 
and streamline processes. 
This expertise empowered 
the BeyondTrust team to 
move quickly and confidently, 
achieving roadmap milestones 
ahead of schedule – without 
risking mistakes.
  |   33
ENERO ANNUAL REPORT 2024

ENERO ANNUAL REPORT 2024
  |   34
OBMedia
OBMedia is a 51% owned AdTech business in 
Enero Group’s global portfolio. In partnership 
with the world’s largest search engines, OBMedia 
acquires, qualifies and monetises high-intent 
customers on behalf of advertisers. OBMedia 
delivers this through broad and long-standing 
relationships with digital publishers and media 
buyers and proprietary technology powered by  
AI, machine learning and data science. 
OBMedia’s audience procurement and their 
ongoing focus on traffic optimisation and 
conversion allows them to deliver significant  
ROI for online advertisers.

  |   35
ENERO ANNUAL REPORT 2024
$46.2m
FY23 $89.5m
FY24 Net Revenue 
down 48%
51%
FY23 73%
FY24 EBITDA margin1   
down 22ppts
$23.5m
FY23 $65.4m
FY24 EBITDA1 
down 64%
1 Before significant items

EXECUTION
OBMedia’s competitive advantage is its proprietary 
technology, data science, automation and partnerships. 
These combine to deliver outstanding value to both 
advertisers and publishers. Its key differentiations are:
Leading media buying technology to provide the most 
relevant ads for target audiences.
Powerful technology stack with real-time data, system 
resiliency and rapid new product development.
Deep data science powering responsive campaign 
analytics, real-time campaign optimisation and end-to-end 
conversion tracking.
FY24 saw OBMedia continue to drive growth for its 
partners. This was enabled by improving campaign 
optimisation and platform development to acquire more 
targeted traffic, expansion in traffic acquisition sources, 
as well as the continued development of its AI-powered 
media buying platform. Simultaneously, OBMedia has 
further refined its fraud monitoring capabilities to maintain 
its detection rates and the trust of its key partners.
ENERO ANNUAL REPORT 2024
  |   36
Powering digital 
advertising growth  
with Adtech
Adtech
CHALLENGE
Search-based advertisers seek cost-effective, high-intent 
audiences to drive business growth.
STRATEGY
OBMedia is a digital advertising technology platform that 
delivers high-quality/high-intent internet traffic to search-
based advertisers using proprietary technology, exclusive 
partnerships and deep data analytics expertise.  
OBMedia is focused on:
-  delivering engaging and relevant content to valuable 
audiences via digital publishers, ad networks and social 
media platforms
-  using its proprietary, advanced data science techniques 
to accurately understand consumer intent 
-  profitably connecting high-quality audiences with 
advertiser’s sites.
Case Study

  |   37
ENERO ANNUAL REPORT 2024

Environmental,
Social and
Governance
At Enero we recognise that investors, customers and 
our community are looking for partners with responsible 
business practices, both financial and non-financial. 
Environmental, Social and Governance (ESG) issues and 
opportunities impact the success of any organisation and 
ours is no exception. At the core of our ethos is social good, 
so pursuing ESG responsibility is a natural next step.
We understand our responsibilities as an influencer of 
culture and behaviours and our key role in creating a more 
sustainable world. We will continue making decisions that 
drive positive impact and promote responsible outcomes.
WORKING WITH VALUES-ALIGNED CLIENTS 
As a marketing services business, collaborating with 
like-minded clients and partners allows us to harness our 
innovation and creativity to tackle some of society’s most 
pressing challenges. Our decision to partner with clients is 
driven by our desire to make a positive impact on the world. 
The work of our agencies in FY24 positively addressed 
societal challenges, improved the lives of the marginalised 
and under-represented communities and had a positive 
impact on the social fabric of Australia. 
BMF launched eight national behaviour change campaigns 
including rallying a nation to stop elder abuse; helping 
Australians give up smoking and vaping for good; launching 
an Algorithm of Disrespect to help parents understand the 
hidden trends of gender-based violence on social media; 
and giving parents the tools to prevent child sexual abuse. 
Meanwhile, Orchard created a digital tool to shorten the  
time to it takes to diagnose endometriosis from six years to 
six weeks by educating GPs on the visual metaphors women 
use to describe endometriosis pain.
In 2024, we continued to assess our revenue by sector and 
remain committed to guiding our agencies in making values-
driven decisions about clients and projects. To support 
greater transparency, we will continue to monitor and report 
our revenue by client sector.
ENVIRONMENTAL
Last year, we committed to measuring our global footprint 
across carbon emissions, energy use, waste, and water 
collectively for Enero corporate and our holdings. As we 
navigated a challenging macroeconomic environment, 
this work remains ongoing, and we recognise the need for 
additional resources to drive meaningful progress.
With a globally dispersed workforce remote work has 
become more common, particularly in the Hotwire Group. 
This raises the issue of the environmental impact of office 
relocations. The need to reconnect with clients and staff 
worldwide saw business travel tick up slightly, but we 
have been diligent in limiting travel to the most essential 
journeys. Our Environment Policy outlines our environmental 
commitments for both home and office work.
We remain dedicated to tracking our impact and are working 
with advisors to prepare climate-related risk assessments 
and financial disclosures in compliance with Australian 
Sustainability Reporting Standards. Standards, which we will 
report on next year.
ENERO ANNUAL REPORT 2024
  |   38

On the following pages 
you’ll find a summary of 
other ESG highlights for 
this past fiscal year
  |   39
ENERO ANNUAL REPORT 2024

SOCIAL
Our success as a service company comes from our 
diverse, global team working collaboratively with clients, 
communities and industries. We are deeply committed 
to supporting our people, fostering inclusion, celebrating 
diversity and empowering everyone to succeed.
We’ve divided our FY24 social efforts into four areas: 
1.	 Diversity, Equity, Inclusion and Belonging 
2.	 Learning and Development 
3.	 Health and Wellbeing 
4.	 Community and Industry Impact.
DIVERSITY, EQUITY, INCLUSION  
AND BELONGING (DEIB) 
DEIB is integral to our recruitment, talent development, 
employee programs and partnerships. In FY24, we 
continued to advance these efforts globally.
Our hiring managers undergo interview training to ensure 
fair candidate assessments and the elimination of bias. 
They also learn about the importance of diverse and 
inclusive hiring and the impact of unconscious bias.
Enero is deeply committed to reconciliation with Australia’s 
Aboriginal and Torres Strait Islander (ATSI) people. As 
highlighted by our ongoing partnership with Reconciliation 
Australia for our INNOVATE Reconciliation Action Plan 
(RAP). Our RAP nurtured, developed and encouraged 
Group-wide inclusion of ATSI creative talent, partners 
and advisors. Most importantly, our RAP aims to improve 
inclusion across the entire marketing services industry. 
Our internal RAP committee led our efforts to build on 
existing strategies, like our CareerTrackers partnership 
and National Aborigines and Islanders Day Observance 
Committee (NAIDOC) Week and National Reconciliation 
Week, deepening our understanding and recognition with 
ATSI cultures. The ‘Yarning sessions’ we hosted with external 
consultants and elders during NAIDOC Week, showed all 
of us how we can best contribute to national reconciliation 
individually and as a business. We will continue this work 
into FY25 and beyond, supporting indigenous suppliers 
through our ‘Supply Nation’ membership.
In Australia, we welcomed three interns into our agencies 
and departments as part of our ongoing partnership  
with CareerTrackers who provide First Nations’ university 
students with work placement opportunities. In the  
UK, Hotwire continued its partnership with the 10,000 
Black Interns program by hosting four interns for  
six-week placements. 
Hotwire in the USA continued to focus on its employee 
driven community groups, ‘Empowered Societies’, 
to reinforce its DEIB mission and goals. The eight 
Empowered Societies engaged USA team members to 
steer the agenda and drive progress in each Empowered 
Society’s goals.  
Another FY24 highlight was the award-winning Hotwire 
Ignite Possibility Program. Hotwire provided $1 million 
USD in pro-bono brand marketing and public relations 
services to tech and tech-enabled organisations led 
by, or that are supporting, underserved communities. 
Highlights this year included:
-  SEO audit for the Children’s Creativity Museum 
-  free Google Ads workshops
-  FOODe’s media strategy for the launch of its  
food experience app 
-  a thought leadership framework for ReRent. 
In Europe, Hotwire partnered with Fobbs to reshape how 
leaders are portrayed in UK schools and helped Mentalis 
with a Google Ads campaign and media relations. 
Environmental,  
Social and Governance 
(continued)
ENERO ANNUAL REPORT 2024
  |   40

LEARNING AND DEVELOPMENT (L&D) 
We remained committed to developing our leaders and 
their teams over FY24, significantly investing in capability 
development at Enero and our businesses. 
Enero had 2,813 training touchpoints in FY24 (4,735+ 
learning hours). Our global focus is reflected by the fact that 
46% were for international businesses and 54% were for 
Australian businesses.
Our ADVANCE Leadership Program highlighted inclusive 
leadership and the importance of wellbeing in creating high 
performance teams and played a pivotal role in enhancing 
leadership capabilities. Over a nine-week program, we 
equipped 82 Group leaders with human-centered skills and 
confidence to lead high performing teams.  
Our ‘The Leadership Circle’ helped build self-confidence 
in leaders through inventory and executive coaching. 12 
senior Group leaders cultivated strong, capable leadership 
skills to empower and create high performing teams.  
We expanded our Enero Academy program with new 
offerings and inspiring content. We launched a new series 
called ‘Leadership Unplugged’, which highlighted leaders 
across the Group and offered a space for authentic 
conversations and connections.
Finally, our ‘Academy’ channel focused heavily on DEIB, 
hosting curated learning sessions for both NAIDOC Week 
and an in-person Q&A panel to commemorate International 
Women’s Day, featuring five female leaders across each of 
our Australian businesses. 
 
HEALTH AND WELLBEING 
Enero prioritises our global team’s health and wellbeing, 
using our expertise to promote wellness at work and in the 
broader community.
Over FY24, our L&D team implemented programs on 
resilience, on having a growth mindset and thriving at work. 
We expanded our Mental Health Training by accrediting 
40 global Mental Health First Aiders to provide colleagues 
with immediate support. Leading mental health speaker 
Mitch Wallis joined us for ‘R U OK Day’, in our Sydney office 
to deliver a powerful keynote presentation on how to have 
effective support conversations.
We also partnered with CU Health, enhancing overall 
mental and physical wellbeing by offering Australia-based 
employees’ access to virtual health services, including 
psychologists, GPs, dietitians and health coaches.
Enero is committed to fostering a safe working environment 
for all employees. All employees must complete annual 
‘Respect at Work’ training, ensuring everyone understands 
relevant legislation and can foster a workplace free from 
bullying, discrimination and harassment.  
  |   41
ENERO ANNUAL REPORT 2024
In-person Q&A hosted by five female leaders  
from across Enero’s Australian businesses

Additionally, we launched a Psychological Safety training 
initiative, starting with leaders, to promote psychological 
safety within teams. This will continue into FY25.
To support employees’ work-life balance, Enero supported 
various benefits in FY24 including work-life balance. 
Across the Group, Orchard implements ‘Summer Fridays’, 
encouraging early logoffs during the summer. Hotwire 
promotes ‘Wellbeing Afternoons’, making Fridays meeting 
free year-round. BMF offers wellness app subscriptions 
and rewards through its Bravo recognition platform. 
COMMUNITY AND INDUSTRY IMPACT 
Enero actively engages with under-represented 
communities to promote social and environmental justice.
FY24 saw us continue our commitment to community 
health and wellbeing by partnering with the Australian Red 
Cross to champion its Lifeblood campaign through blood 
donations at the Pyrmont Mobile Bus.
Our generous team raised awareness and funds for the 
Cancer Council by dedicating their time and cooking skills 
to successfully take part in Australia’s ‘Biggest Morning Tea’. 
Our Kids Club program promoted a family-inclusive 
workplace with a day of school holiday child-care and 
activities to support our working parents.
At Orchard, the ‘No Guts, No Glory’ initiative continued 
to unite team members to support health challenges, 
charities, and causes and used their digital creativity  
to create an endometriosis prototype.
Meanwhile, BMF continued to mentor and judge industry 
work, reinforcing our dedication to nurturing new talent. 
In addition, the BMF team made a concerted effort to 
take part in D&AD Shift, an internship program aimed at 
recruiting diverse talent.
Our annual Employee Opinion Survey gathered insights on 
diversity, wellbeing and development. We also maintained 
policies to protect employees in vulnerable situations, 
ensuring their wellbeing and work-life balance.
ENERO ANNUAL REPORT 2024
  |   42
Environmental,  
Social and Governance 
(continued)

GOVERNANCE
Enero is adapting to an evolving modern governance 
landscape. Our governance framework integrates 
leadership, Board practices, and operational management 
to generate sustainable value. This approach leverages 
advanced technology and data-driven insights to 
enhance performance, maintain investor confidence, 
foster stakeholder engagement and drive meaningful 
outcomes. We’re bringing modern governance to life in 
the following ways:
Digital Transformation and Integrated Technology
We’ve digitised our Board processes and partnered 
with Automic Registry to implement a comprehensive, 
cloud-native platform. This brings together secure 
document sharing, registry services, employee share 
plan management and Board management into a 
single solution. It provides better access for auditors, 
streamlines our processes, enhances security, and offers 
a seamless experience for shareholders, employees and 
Board members. 
ESG Integration
We’ve woven ESG considerations into our planning and 
risk assessment. It’s our way of committing to responsible 
business practices.
Cyber Resilience
We’re strengthening our cyber resilience as a key 
part of our governance strategy. This includes regular 
risk assessments, advanced threat detection, and a 
Board supervised cybersecurity committee. We’re also 
implementing robust data protection measures and 
employee training. 
Continuous Learning
Our Board members are committed to ongoing education 
with a special focus on emerging technologies such  
as AI and cybersecurity. Regular training sessions cover 
AI ethics, potential industry applications, emerging 
cyber threats, and relevant regulatory developments. 
This knowledge empowers our Board to make informed 
decisions about AI integration, strengthen our cyber 
defences and ensure compliance. 
Transparency
We keep our stakeholders informed through our primary 
digital channels including email, our website and the 
Automic platform. Key announcement emails cover  
Enero developments. 
Our commitment to modern governance drives continuous 
evolution of our practices. This approach equips us to 
navigate changing business landscapes, foster sustainable 
growth, and maximise long-term shareholders’ value, while 
maintaining the highest corporate governance standards.
LOOKING AHEAD
This is the start of our journey to scale our impact.  
We will continue delivering client growth while staying true 
to our values. We’re excited about the journey ahead and  
the promising opportunities.
  |   43
ENERO ANNUAL REPORT 2024

On the following pages 
you’ll find the financial 
report for year ended  
30 June 2024
ENERO ANNUAL REPORT 2024
  |   44

Financial
Report
year ended 30 June 2024
  |   45
ENERO ANNUAL REPORT 2024

ENERO ANNUAL REPORT 2024
  |   46
Directors’ Report
 
The Directors present their report, together with the consolidated financial statements of Enero Group Limited (the 
Company) and of the Group, being the Company and its controlled entities, for the year ended 30 June 2024; and the 
independent auditor’s report thereon. 
Directors 
The Directors in office as at the date of this report are:  
 
Name 
Role 
Independent 
Appointed 
Length of service 
(at 30 June 2024) 
Ann Sherry 
Non-Executive Chair 
Yes 
1 January 2020 
4 years and 6 months 
Anouk Darling 
Non-Executive Director 
Yes 
6 February 2017 
7 years and 4 months 
Ian Rowden 
Non-Executive Director 
Yes 
21 November 2018 
5 years and 7 months 
David Brain 
Non-Executive Director 
Yes 
10 May 2018 
6 years and 1 month 
Louise Higgins 
Non-Executive Director 
Yes 
10 September 2021 
2 year and 9 months 
Brent Scrimshaw 
Executive Director 
No 
1 July 2020 
4 years 
 
The biographical details of the current Directors included on pages 10 and 11 set out information about the Directors’ 
qualifications, experience, responsibilities and other directorships. 
 
 
 
 
 
 
Company Secretary 
Cathy Hoyle is the Group General Counsel and was appointed Company Secretary on 8 March 2021. Cathy is a practising 
Solicitor in New South Wales Australia, a Graduate of the Australian Institute of Company Directors, and holds several 
degrees including a Master of Laws from the Australian National University. 
 
Committee Membership 
At the date of this report, the Company has an Audit and Risk Committee and a Remuneration and Nomination Committee.  
 
Members of these Committees were: 
Audit and Risk Committee     
 
 
Remuneration and Nomination Committee 
 
 
 
 
 
 
Louise Higgins (Chair)                        
 
Ian Rowden (Chair) 
Anouk Darling 
 
 
 
 
Ann Sherry 
David Brain 
 
 
 
 
Anouk Darling 
 
 
Board Matrix
In determining the composition of the Board, the Remuneration and Nomination Committee ensures that the Board has an optimal size and mix of 
skills to facilitate efficient and appropriate decision-making. The Board reviewed its board skills matrix during FY2024. The objective of the review 
was to clearly outline the skillset required at Board level to determine the Company’s ongoing strategy.
   Skills & Experience
Collective Experience
Moderate               Experienced
        Expert
Governance
Knowledge and experience in establishing and overseeing governance 
frameworks, policies, and processes.
Risk Management
Expertise in identifying, managing, and overseeing material risks, along  
with the capability to monitor risk and ensure compliance.
Financial and Capital 
Management Experience
Expertise in financial accounting and reporting, capital allocation, and  
debt and equity capital management, including investor relations.
Industry Experience
Understanding of the market sectors relevant to the Group.
Leadership
Executive and business leadership experience at a senior level.
Strategic Vision  
and Direction
Expertise in the development, establishment, and execution of strategic 
vision and direction. 
People and  
Remuneration
Experience in managing people, including incentive arrangements, corporate 
culture, leadership assessment and workforce and succession planning.
Technology  
and Innovation
Expertise in technological strategies, innovation, and prioritising digital 
technology, data, and analytics.

  |   47
ENERO ANNUAL REPORT 2024
 
Principal activities 
The principal activities of the Group during the course of 
the financial year were integrated marketing and 
communication services, including strategy, market 
research and insights, advertising, public relations, 
communications planning, design, events management, 
direct marketing and programmatic media. 
Corporate Governance 
The Directors recognise the requirement for, and have 
adhered to the principles of corporate governance. 
A copy of the Company’s full 2024 Corporate Governance 
Statement, which provides detailed information about 
governance, and a copy of the Company’s Appendix 4G 
which sets out the Company’s compliance with the 
recommendations in the fourth edition of the ASX 
Corporate Governance Council’s Corporate Governance 
Principles and Recommendations (ASX Principles), are 
available on the corporate governance section of the 
Company’s website at http://www.enero.com/investor-
centre/governance. 
Operating and Financial Review 
Information relating to the operating and financial review of 
the Company and its strategy is outlined on pages 50 to 55 
and forms part of this Directors’ Report.   
Directors’ meetings 
The number of Directors’ meetings (including meetings of 
committees of Directors) and the number of meetings 
attended by each of the Directors of the Company during 
the financial year were: 
Board 
meetings 
Audit and 
Risk 
Committee  
 meetings 
Remuneration 
and  
Nomination 
Committee  
meetings 
A 
B 
A 
B 
A 
B 
Ann Sherry 
6 
6 
– 
– 
2 
2 
Brent Scrimshaw 
6 
6 
4 
4 
2 
2 
Anouk Darling 
6 
6 
4 
4 
2 
2 
Ian Rowden 
5 
6 
– 
– 
2 
2 
David Brain 
6 
6 
4 
4 
– 
– 
Louise Higgins 
6 
6 
4 
4 
– 
– 
A = Number of meetings attended. 
B = Number of meetings held during the time the Director held office or 
was a member of the Committee during the year
Directors’ interests 
The relevant interests of each Director in the shares or 
SARs issued by the Group, as notified by the Directors to 
the Australian Securities Exchange in accordance with 
section 205G(1) of the Corporations Act 2001, at the date 
of this report, are as follows: 
Director 
Ordinary  
shares 
Share 
Appreciation 
Rights 
Ann Sherry 
50,000 
Nil 
Brent Scrimshaw 
491,134 
2,558,334 
Anouk Darling 
34,991  
Nil 
Ian Rowden 
95,000 
Nil 
David Brain 
120,500 
Nil 
Louise Higgins 
12,699 
Nil 
Total 
804,324 
2,558,334 
 
Events subsequent to balance date 
Transactions or events subsequent to the balance date, 
were: 
• 
the Directors have declared a final dividend, with 
respect to ordinary shares, of 2.0 cents per share, 
fully franked. The final dividend will have a record 
date of 20 September 2024 and a payment date 
of 3 October 2024. 
 
Except for these events there has not arisen, in the interval 
between the end of the financial year and the date of this 
report, any item, transaction or event of a material and 
unusual nature likely, in the opinion of the Directors of the 
Company, to significantly affect the operations of the 
Group, the results of those operations, or the state of 
affairs of the Group in future financial years. 
 
 
 
 
 
 
 
 
 
 
 
 
 

ENERO ANNUAL REPORT 2024
  |   48
Directors’ Report
 
Likely developments 
The Group will continue to focus on its strategy outlined in 
the operating and financial review. The Group will 
specifically focus on new business conversion and organic 
revenue growth to increase Net Revenue. The Group will 
also continue to assess acquisition, divestment and capital 
deployment opportunities as they arise to complement the 
key operating business brands.  
Indemnification and insurance of officers and auditors 
Indemnification 
The Company has agreed to indemnify the following 
current Directors of the Company: Ann Sherry, Brent 
Scrimshaw, Anouk Darling, Ian Rowden, David Brain, 
Louise Higgins and Company Secretary Cathy Hoyle 
against liabilities to another person (other than the 
Company or a related body corporate) that may arise from 
their positions as Directors, Secretaries or Executives of 
the Company and its controlled entities, subject to the 
Corporations Act 2001, except where the liability arises out 
of conduct involving a lack of good faith. The agreement 
stipulates that the Company will meet the full amount of 
any liabilities, including costs and expenses. The Company 
has also agreed to indemnify the current Directors and 
Secretaries of its controlled entities for all liabilities to 
another person (other than the Company or a related body 
corporate) that may arise from their position, except where 
the liability arises out of conduct involving a lack of good 
faith. The agreements stipulate that the Company will meet 
the full amount of any such liabilities, including costs and 
expenses. 
To the extent permitted by law, the Company has agreed to 
indemnify its auditors, Ernst & Young Australia, as part of 
the terms of its audit engagement agreement against 
claims by third parties arising from the audit (for an 
unspecified amount). No payment has been made to 
indemnify Ernst & Young Australia during or since the 
financial year. 
Insurance premiums 
During the financial year, the Company has paid insurance 
premiums in respect of Directors’ and Officers’ liabilities, for 
current Directors and Officers, covering the following: 
– 
costs and expenses incurred by the relevant officers in 
defending proceedings, whether civil or criminal; and 
– 
other liabilities that may arise from their position, with 
the exception of conduct involving a willful breach of 
duty or improper use of information or position to gain  
a personal advantage. 
The Directors have not included details of the amount of 
the premium paid in respect of the Directors’ and Officers’ 
liability and legal expenses insurance contracts, as such 
disclosure is prohibited under the terms of the contracts. 
Issue of shares and Share Appreciation Rights (SARs) 
Shares issued on exercise of SARs 
On 14 September 2023, the Company issued 32,984 
(2023: 820,120) ordinary shares to employees exercising 
share appreciation rights under the Company’s Share 
Appreciation Rights Plan (SARP), which was approved by 
shareholders at the Company’s Annual General Meeting 
(AGM). The issue price of these shares was $1.60 and 
these shares rank equally with existing shareholders. 
Share Appreciation Rights 
Share Appreciation Rights issued 
During the year ended 30 June 2024, a total of 4,550,000 
Share Appreciation Rights (30 June 2023: 4,425,000) were 
issued to senior employees of the Group under the existing 
Share Appreciation Rights Plan. 
Unissued shares under Share Appreciation Rights Plan 
At the date of this report, unissued shares of the Company 
under the Share Appreciation Rights Plan are: 
Expiry date 
Number of 
SARs 
Strike price VWAP 
(for the 20 business 
days prior to the 
grant) 
30 September 2024 
1,275,004 
$3.02 
30 September 2024 
1,266,667 
$2,85 
30 September 2025 
1,266,666 
$2.85 
30 September 2024 
1,443,667 
$1.60 
30 September 2025 
1,443,667 
$1.60 
30 September 2026 
1,442,666 
$1.60 
Total 
8,138,337 
 
 
These SARs in the table above do not entitle the holder  
to participate in any share issue of the Company. 
Dividends 
Dividends declared and paid by the Company to members 
since the end of the previous financial year were: 
 
 
Cents  
per  
share 
Total 
amount 
AUD ’000 
 
Date of 
payment 
Fully franked: 
 
 
 
2024 Interim dividend 
3.0 
2,741 
  12 April 2024 
2023 Final dividend 
4.5 
4,139 3 October 2023 
Subsequent to the balance sheet date, the Directors have 
declared a final dividend, with respect to ordinary shares, 
of 2.0 cents per share – fully franked with a payment date 
of 3 October 2024. The financial effect of this dividend has 
not been brought to account in the consolidated financial 
statements for the year ended 30 June 2024 but will be 
recognised in the subsequent financial period. 
For further details refer to Note 18 Capital and reserves in 
this annual report. 
 
 
 

  |   49
ENERO ANNUAL REPORT 2024
 
Environmental regulation and performance 
The Board believes that the Group has adequate systems 
in place for the management of its environmental 
requirements and is not aware of any significant breach of 
those requirements as they apply to the Group.  
Non-audit services  
During the year EY the Group’s auditor, has not performed 
other services in addition to the audit and review of the 
consolidated financial statements. 
Details of the amounts paid to the auditor of the Company, 
EY, and its related practices, for the statutory audit have 
been disclosed in Note 32 Auditor’s remuneration of the 
notes to the consolidated financial statements. 
Auditor independence 
The Lead Auditor’s independence declaration as required 
under section 307C of the Corporations Act 2001 is set out 
on page 119, and forms part of the Directors’ Report for the 
year ended 30 June 2024. 
Rounding off 
The Company is of a kind referred to in ASIC Corporations 
(Rounding in Financial/Directors’ Reports) Instrument 
2016/191, dated 24 March 2016, and, in accordance with 
that Class Order, amounts in the consolidated financial 
statements and Directors’ Report have been rounded off to 
the nearest thousand dollars, unless otherwise stated. 
 
 
 
Remuneration Report 
The Remuneration Report on pages 56 to 63 forms part of 
this Directors’ Report. 
 
Signed on behalf of the Directors in accordance with a 
resolution of the Directors: 
 
 
 
 
Ann Sherry AO 
Chair 
Sydney, 13 September 2024

ENERO ANNUAL REPORT 2024
  |   50
Directors’ Report
 
Operating and financial review 
Strategy and operations of the Group 
Enero Group is a global company of forward-thinking marketers, technologists and leaders navigating a world of constant 
change and disruption. The Group achieves this through an international network of marketing, communications and 
advertising technology companies with over 650 employees (at the date of this report) in 11 countries. 
Enero’s vision is to leverage our specialist advantage and agility in marketing services and be famous for our progressive 
capabilities. We achieve this through deep knowledge and experience in key industries, which delivers growth for our 
clients, transforming their brands with creative, technology and data solutions. Our industries of focus are Technology, 
Healthcare and Growth Consumer, all of which are supported by long-term positive macroeconomic growth trends. We 
differentiate against our competitors through our integrated offering combined with our deep industry specialism, and our 
agility to capitalise on new developments in our dynamic sector. 
Enero Group remains optimistic about the growth potential of our business across all regions. We are also responding 
rapidly to changes in our business, reducing cost to match revenues and maintain margins. We remain responsive to 
changing macroeconomic conditions, and our long-term perspective will ensure that we capitalise on opportunities to 
evolve and transform the Group as conditions improve. 
 
Enero Group considers the following to be the most relevant risks to the business achieving its strategic, operational and 
financial targets: 
 
Potential risk 
Risk description 
Group’s mitigating actions 
Evolving needs 
of clients 
Changing requirements of clients’ 
marketing needs may render our 
services redundant or unsuitable. 
Enero Group continues to invest in the evolution of our 
capabilities, both through internal investment as well as 
strategic acquisitions. The Enero Board and management 
team monitor the evolution of the markets in which we 
operate, dynamically adjusting the Group’s strategy as 
required. We also work to limit customer concentration, 
such that the loss of any single customer would not 
significantly impact the Group’s financial performance. 
Uncertain 
economic 
conditions 
Global macroeconomic conditions 
may impact demand for marketing 
services and therefore reduce the 
Group’s revenue performance. 
Enero Group is a diversified portfolio of businesses, both 
geographically and in terms of the types of marketing 
services offered. This helps us to remain resilient to 
economic volatility. The Group also owns businesses that 
have relatively low fixed costs, allowing us to manage the 
cost base of the business in accordance with our revenue 
performance. We are constantly monitoring and managing 
our business to key internal cost ratios to ensure we can 
deliver strong shareholder returns even in the face of 
volatile market conditions. We also continue to develop 
capabilities that differentiate us versus our competitors, 
ensuring we are preferred suppliers, and enabling us to 
augment and enhance client teams that may have been 
impacted by cost reduction initiatives. Certain businesses 
in the Group, such as OBMedia, may also have 
countercyclical elements, where decreasing revenues may 
be mitigated by decreasing costs of sales. 
Supply chain 
Suppliers no longer provide critical 
services/products to the Group, for 
commercial, financial (bankruptcy 
etc.) or geopolitical reasons. 
Enero has a diversified portfolio of supplier relationships 
with different contract maturity dates to mitigate the impact 
of losing individual suppliers. Most of our suppliers are 
service providers with commoditised offerings, which 
ensures we are minimally exposed to market price 
fluctuations and can find new suppliers with relative ease. 
We can source suppliers globally (particularly in the 
pandemic era of virtual working), limiting our geopolitical 
risk. Our global scale makes us a valuable customer for 
our suppliers, which also mitigates commercial risk to 

  |   51
ENERO ANNUAL REPORT 2024
 
Potential risk 
Risk description 
Group’s mitigating actions 
these relationships. We regularly review our supplier 
relationships to identify risks and ensure they remain 
commercially attractive relationships. 
OBMedia’s supply chain includes a diversified group of 
publishers, agencies, social media platforms, ad networks, 
media buyers and other traffic sources. We use processes 
and technology to assess traffic quality from these sources. 
We proactively manage our publisher traffic and 
relationships to ensure quality traffic is sourced.   
Employee 
attraction and 
retention 
The Group finds it difficult to 
attract and/or retain key talent. As 
a talent-based business, a 
significant loss of key talent over a 
short period could impact the 
Group’s financial performance. 
As a talent-based business, Enero believes employee 
attraction and retention is a key source of competitive 
differentiation. As such, we actively invest in talent and 
culture, both through Enero’s global People and Culture 
Centre of Excellence, as well as within the individual 
businesses of the Group. We empower each business in 
the Group to develop a unique culture that suits the talent 
market they operate in, ensuring each business is best 
situated to achieve its People and Culture strategy and 
goals. Enero invests heavily in in-house and external 
recruitment capabilities, a global Learning and 
Development platform, progressive and dynamic workplace 
practices and a strong focus on Diversity, Equity and 
Inclusion initiatives that are tailored to each market we 
operate in. We conduct short-term and long-term 
succession and organisational planning for key roles. We 
also regularly measure the satisfaction of the Group’s 
employees and seek feedback on areas of improvement. 
The Nomination and Remuneration Committee of the 
Board works closely with the CEO and Chief People and 
Culture Officer on the development and execution of the 
Group’s People and Culture strategy. 
Business 
continuity 
The Group may be exposed to a 
range of different risks that may 
adversely affect the day-to-day 
operations of the business. 
  
Enero regularly reviews potential business continuity risks 
such as Work, Health and Safety risks (WHS), IT and 
Cybersecurity risks, and Regulatory and Governance risks. 
We have developed plans to mitigate and minimise the 
impact of all of these risks, as well as others. The Audit 
and Risk Committee of the Board periodically reviews the 
Group’s Business Continuity, Disaster Recovery and Crisis 
Management plans.  
Acquisition 
success 
Acquisitions may not deliver 
expected value to shareholders, 
either through commercial 
underperformance, integration 
difficulty or operational issues. 
As a portfolio business, Enero has extensive experience 
acquiring and integrating new businesses into the Group. 
We conduct extensive due diligence to minimise 
commercial and operational risk, as well as developing 
integration plans prior to closing M&A transactions, to 
ensure we capitalise on the benefits of our acquisitions. 
Where appropriate, we may appoint dedicated project 
managers to assist with integration efforts. Enero reports 
on the performance of acquired businesses and integration 
progress to the Board. 
We support our acquired businesses on an ongoing basis 
through the Enero Centres of Excellence, enabling them to 
continually enhance their business and deliver results for 
clients.  

ENERO ANNUAL REPORT 2024
  |   52
Directors’ Report
 
Potential risk 
Risk description 
Group’s mitigating actions 
Regulatory risk 
The Group may be exposed to 
certain regulatory risks where 
policy or legal developments 
impact our success. 
Enero Group operates in a relatively low regulation industry 
(marketing services), noting that we do not own or sell 
media assets (at the time of this report). We regularly 
monitor for regulatory changes in our operating markets, 
and we engage with relevant regulators and industry 
bodies as necessary. 
Governance 
processes 
Insufficient governance and 
oversight of the Group’s systems 
and processes could create an 
environment where we act or 
perform in a way that does not 
meet shareholder expectations. 
As a publicly listed company, Enero Group has dedicated 
resources that regularly review our systems and processes 
to ensure we operate at the standard expected by 
shareholders. We regularly conduct compliance training for  
employees to ensure adherence to Group policies. 
Legal risk 
The Group may be subjected to a 
lawsuit that impacts business 
operations or financial 
performance. 
Enero Group has experienced and dedicated internal Legal 
resources to ensure that all our businesses are operating 
within the correct legal framework for their respective 
jurisdictions. The Group’s Legal Centre of Excellence 
provides both leadership and support in legal issues, 
including dispute management, contracting, employment 
matters and M&A. 
IT and 
Cybersecurity 
risk 
The Group may be subject to 
cybersecurity breaches, or may 
not operate in the way required by 
certain IT regulations or business 
practices, leading to financial, data 
or business continuity impacts. 
Enero regularly reviews data and privacy regulations to 
ensure our systems and processes are up to date with best 
practice. We invest in modern cloud infrastructure and 
backup systems to deliver consistently high levels of 
service. Enero’s IT Centre of Excellence operates as a 
central resource for the Group to provide thought 
leadership, support and ensure best-practice operations. 
The Group regularly conducts cybersecurity risk 
assessments and training, and tracks progress against 
outstanding issues until they are mitigated. 

  |   53
ENERO ANNUAL REPORT 2024
 
Financial performance for the year 
The Group achieved Net Revenue of $189.7 million, a 
decrease of 21.5% (2023: $241.6 million) compared to 
the prior reporting period. Net Revenue declined in both 
OBMedia and Technology, Healthcare and Consumer 
Practice segments.    
Advertising technology platform OBMedia Net Revenue 
declines were due to market-wide weakness and 
proactive reduction of traffic in FY23 Q4. Current 
macroeconomic environment conditions impacting the 
technology sector and the sale of the CPR business in 
October 2023 impacted Net Revenue in the Technology, 
Healthcare and Consumer Practice. This decline was 
partially offset by organic Net Revenue growth in both 
Healthcare and Consumer verticals. Geographically, 
organic Net Revenue growth was achieved in Australia 
& Asia whilst the USA and UK & Europe saw a decline. 
The Group achieved EBITDA of $37.4 million, a 
decrease of 52.6% (2023: $78.8 million) compared to 
the prior reporting period. The EBITDA margin 
decreased from 32.6% in 2023 to 19.7% in 2024. This 
decrease in EBITDA and EBITDA margin was driven by 
• Lower EBITDA and EBITDA margins in OBMedia 
driven by revenue decline with cost savings 
implemented in FY24 Q1 as part of the proactive 
management of traffic and further savings in FY24 
Q4 in response to continued market-wide 
weakness; 
• lower EBITDA with flat EBITDA margins in the 
Technology, Healthcare and Consumer Practice 
segment due to continued weak macroeconomic 
conditions in the technology sector with additional 
cost savings implemented in Q4; 
• partly offset by a reduction in Corporate Costs 
driven by FY23 cost initiatives and continued 
management of costs throughout the year. 
The net profit after tax before significant items 
attributable to equity owners was $10.3 million, 
compared to $24.4 million in the prior year, driven by 
EBITDA decline; lower net finance costs due to debt 
repayments; lower present value interest charge relating 
to contingent consideration unwind and leases; and 
higher effective tax rate due to higher US effective tax 
rate and change in profit mix. 
The statutory net loss after tax to equity owners was 
($44.2) million, compared to a net profit of $56.5 million 
in the prior year. In the current year, the Group incurred 
an impairment loss of $70.8 million; restructuring costs 
and other of $4.9 million and loss on sale of business of 
$2.2 million partly offset by a fair value gain of $22.4 
million relating to revaluation of future contingent 
consideration (2023: the Group incurred a fair value gain 
of $34.6 million relating to revaluation of future 
contingent consideration partially offset by restructuring 
costs and other of $3.4 million).  
In the current year, the operating businesses generated 
approximately 66% of their Net Revenue and 64% of 
their EBITDA from international markets. 
A summary of the Group’s results is below: 
In thousands of AUD 
2024 
2023 
Net Revenue1 
189,712 
241,643 
EBITDA2 
37,358 
78,841 
Depreciation and amortisation 
(9,914) 
(10,069) 
EBIT 
27,444 
68,772 
Net finance costs 
(634) 
(1,582) 
Present value interest charge 
(1,524) 
(2,543) 
Profit before tax 
25,286 
64,647 
Income tax expense 
(6,600) 
(15,243) 
Profit after tax 
18,686 
49,404 
Non-controlling interests 
(8,399) 
(25,002) 
Net profit after tax before significant 
items  
10,287 
 
24,402 
Significant items (net of tax and NCI)3 
(54,474) 
32,072 
Net (loss)/profit after tax attributable to 
equity owners 
(44,187) 
 
56,474 
 
Cents per share 
 
 
Earnings per share (basic) – pre 
significant items 
11.3 
26.4 
Earnings per share (basic)  
(48.3) 
61.1 
1. Gross revenue recognised in accordance with AASB 15 less 
directly attributable cost of sales. 
2. EBITDA, as defined in the basis of preparation section on 
page 54. 
3. Significant items are explained on page 54 and Note 5. 
 
Reconciliation of EBITDA to statutory profit after tax 
In thousands of AUD 
2024 
2023 
Net Revenue1 
189,712 
241,643 
EBITDA2 
37,358 
78,841 
Depreciation of right-of-use assets 
(4,402) 
(4,253) 
Depreciation of plant and 
equipment 
(1,460) 
(2,077) 
Amortisation of intangibles 
(4,052) 
(3,739) 
Net finance costs 
(634) 
(1,582) 
Present value interest charge 
(1,524) 
(2,543) 
Loss on sale of controlled entities3 
(2,154) 
– 
Incidental acquisition costs3 
(392) 
(216) 
Restructuring costs3 
(4,539) 
(3,135) 
Impairment loss3 
(70,827) 
– 
Contingent consideration fair 
value gain/(loss)3 
22,421 
34,648 
Statutory profit before tax 
(30,205) 
95,944 
Income tax expense 
(6,933) 
(14,468) 
Statutory profit after tax 
(37,138) 
81,476 
1. Gross revenue recognised in accordance with AASB 15 less 
directly attributable cost of sales. 
2. EBITDA, as defined in the basis of preparation section on 
page 54. 
3. Significant items are explained on page 54 and Note 5. 

ENERO ANNUAL REPORT 2024
  |   54
Directors’ Report
 
Significant items 
2024 
• 
The Group recognised an impairment loss of 
$70,827,000 relating to ROI DNA and GetIT 
intangibles and impairment of right of use asset 
relating to the CPR disposal 
• 
The Group recognised a contingent consideration 
fair value gain of $22,421,000 relating to a change 
in the best estimate of future contingent 
consideration payable to the vendors of ROI DNA 
and GetIT. 
• 
The Group incurred $4,539,000 of restructuring 
costs relating to a restructuring process to mitigate 
costs across the Group. The majority of the costs 
related to redundancy costs in OBMedia relating to 
rebase of revenue and deployment of enhanced 
software tools; and in the agencies across the 
group, which continued to further streamline their 
teams across multiple geographies.  
• 
The Group recognised a $2,154,000 loss on sale 
of business relating to the CPR disposal on 31 
October 2023 
• 
The Group incurred incidental costs of $392,000 
relating to the CPR disposal and the OBMedia 
strategic review 
 
2023 
• 
The Group recognised a contingent consideration 
fair value gain of $34,648,000 relating to a change 
in the best estimate of future contingent 
consideration payable to the vendors of McDonald 
Butler Associates, ROI DNA and GetIT. 
• 
The Group incurred $3,135,000 of restructuring 
costs relating to a restructuring process to mitigate 
costs across the Group. The majority of the costs 
related to redundancy costs in the agencies across 
the group, which continued to further integrate its 
communication and marketing services businesses 
into a single account management team.  
• 
The Group incurred incidental costs of $216,000 
relating to acquisition of ROI DNA Inc. and GetIT 
Pte Ltd. 
Geographical performance 
In thousands of AUD 
2024 
2023 
Net Revenue1 
 
 
Australia and Asia 
66,355 
64,462 
UK and Europe 
30,652 
31,265 
USA 
92,705 
145,916 
Total Operating units 
189,712 
241,643 
 
 
 
EBITDA2 
 
 
Australia and Asia 
13,527 
11,856 
UK and Europe 
4,918 
4,145 
USA 
27,881 
74,505 
Total Operating units 
46,326 
90,506 
Support office 
(7,882) 
(9,164) 
Share-based payments 
charge 
(1,086) 
(2,501) 
Total Group 
37,358 
78,841 
In thousands of AUD 
2024 
2023 
EBITDA2 margin 
 
 
Australia and Asia 
20.4% 
18.4% 
UK and Europe 
16.0% 
13.3% 
USA 
30.1% 
51.1% 
Total Operating units 
24.4% 
37.5% 
Total Group 
19.7% 
32.6% 
1. Gross revenue recognised in accordance with AASB 15 less 
directly attributable cost of sales. 
2. EBITDA, as defined in the basis of preparation section on 
page 54. 
Acquisitions 
2024 
There were no additions by the Group for the year 
ended 30 June 2024. 
2023 
The Group completed the acquisition of ROI DNA Inc. 
and GetIT Pte Ltd on 1 July 2022. Refer to Note 23 
Acquisitions for details. 
  
Disposals 
2024 
The Group completed the disposal of Communications 
and Public Relations (CPR) on the 31st October 2023. 
Refer to Note 24 Disposals for details. 
2023 
There were no disposals by the Group for the year 
ended 30 June 2023. 
Basis of preparation 
This Report includes Net Revenue and EBITDA, which 
are measures used by the Directors and management in 
assessing the ongoing performance of the Group. 
EBITDA is a non-IFRS measure and has not been 
audited or reviewed. 
EBITDA is calculated as profit before interest, taxes, 
depreciation, amortisation, and any significant items. 
EBITDA is reconciled in the table on page 53. 

  |   55
ENERO ANNUAL REPORT 2024
 
Cash and Debt 
In thousands of AUD 
2024 
2023 
Cash and cash equivalents 
46,703 
52,432 
Interest bearing liabilities 
(3,000) 
(8,735) 
Contingent consideration 
liabilities 
(5,499) 
(30,740) 
Net cash¹ 
38,204 
12,957 
1. 
Net cash excludes lease liabilities recognised as a result of the 
adoption of AASB16 Leases as they are considered operational 
liabilities.  
The Group had $38.2 million (2023: $13.0m) in net cash 
as at 30 June 2024.  
Capital management 
The Group’s capital management strategy aims to 
balance returns to shareholders through dividends, 
funding acquisition and investment opportunities, as well 
as maintaining adequate cash reserves for existing 
businesses. The Group continues to seek acquisition 
opportunities that are aligned with Group strategy from a 
geographical or expansion of services perspective. 
Cash flow – Operating activities  
Cash inflows from operating activities was $27.0 million 
(2023: $61.5 million). The decrease in inflows is 
primarily attributable to EBITDA decline. The Group 
converted 88% of EBITDA to cash for the year ended 30 
June 2024 (2023: 102%). 
Cash flow – Investing activities 
Cash outflows from investing activities was $4.6 million 
(2023: $35.7 million). The decrease in outflows was 
primarily due to acquisitions completed during the prior 
year.  
 
Cash flow – Financing activities 
Net cash outflows from financing activities was $28.1 
million, primarily due to $6.9 million (2023: $12.1 million) 
in dividends paid to Enero Group Limited shareholders 
in addition to $8.3 million (2023: $26.3 million) in 
dividends paid to minority shareholders of controlled 
entities. Other movements included loan repayments of 
$5.7 million (2023: $28.9m) and share buy-backs of 
$2.6m performed during the year. 
 
Contingent consideration liabilities 
The Company entered into contingent consideration 
arrangements in relation to its acquisition of McDonald 
Butler Associates, ROI DNA and GetIT. 
 
As at 30 June 2024, the Company’s estimated 
contingent consideration liability is $5.5 million (2023: 
$30.7 million). 
Reconciliation of carrying amounts of contingent 
consideration payable: 
In thousands of AUD 
 
30 June 2023 
30,740 
Payments made 
(3,927) 
Fair value gain recognised in relation to 
McDonald Butler Associates, ROI DNA 
and GetIT 
(22,421) 
Present value interest unwind and 
foreign exchange movements 
1,107 
30 June 2024 
5,499 
Maturity profile (at present value): 
 
FY2025 
3,740 
FY2026 
1,759 
Total 
5,499 
Refer to Note 23 Acquisitions for further information. 

ENERO ANNUAL REPORT 2024
  |   56
Directors’ Report
 
Remuneration Report – Audited 
Contents 
1 Introduction 
2 Key Management Personnel (KMP) disclosed in this 
report 
3 Remuneration Governance 
4 Executive Remuneration policy and framework 
5 Executive service agreements 
6 Non-Executive Directors 
7 Directors’ and Executive Officers’ remuneration 
8 Share-based payments 
9 Directors’ and Executive Officers’ holdings of shares 
10 Loans to Key Management Personnel 
11 Remuneration and Group performance 
 
1 Introduction 
The Directors of Enero Group Limited present this 
Remuneration Report for the Group for the year ended  
30 June 2024. The information provided in the 
Remuneration Report has been audited as required by 
section 308(3C) of the Corporations Act 2001 and forms 
part of the Directors’ Report. 
The Remuneration Report outlines practices and 
specific remuneration arrangements that apply to Key 
Management Personnel (KMP) in accordance with the 
requirements of the Corporations Act 2001 and explains 
how the Company’s financial performance has driven 
remuneration outcomes.   
2 Key Management Personnel (KMP) disclosed in this 
report 
KMP comprise the Directors of the Company and 
Executives. The KMP covered in this Remuneration 
Report are those people having authority and 
responsibility for planning, directing and controlling the 
activities of the Group, directly or indirectly. The table 
below outlines the KMP at any time during the financial 
year; and unless otherwise indicated, they were KMP for 
the entire year.    
Name 
Role 
Non-Executive  
Directors 
Ann Sherry 
Non-Executive Director (Chair) 
Anouk Darling 
Non-Executive Director 
Ian Rowden 
Non-Executive Director 
David Brain 
Non-Executive Director 
Louise Higgins 
Non-Executive Director 
 
Executives 
 
Brent Scrimshaw 
Chief Executive Officer 
Carla Webb-Sear 
Chief Financial Officer 
Fiona Chilcott 
Chief People and Culture Officer 
(Resigned 1 September 2023) 
 
 
3 Remuneration Governance 
The Board has established the Remuneration and 
Nominations Committee (‘Committee’). It is responsible 
for making recommendations on remuneration matters 
to the Board on: 
– 
the over-arching executive remuneration framework; 
– 
operation of the incentive plans which apply to 
Executives including key performance indicators and 
performance hurdles; 
– 
remuneration levels of Company Executives; 
– 
appointment of the Chief Executive Officer, senior 
Executives and Directors themselves; and 
– 
Non-Executive Director fees. 
The Committee’s objective is to ensure that 
remuneration policies and structures are fair, 
competitive to attract suitably qualified candidates, 
reward the achievement of strategic short-term and 
long-term objectives and achieve long-term value 
creation for shareholders. 
The Corporate Governance Statement (available in the 
Corporate Governance section of the Company’s 
website) provides further information on the role of the 
Committee. 
The Remuneration and Nomination Committee operates 
independently of the Enero Executive team and 
engages directly with remuneration advisers.  
4 Executive Remuneration policy and framework 
The objective of the Group’s executive reward 
framework is to attract, motivate and retain employees 
with the required capabilities and experience to ensure 
the delivery of business strategy aligning with the 
interests of shareholders.  
The framework aligns executive reward with the 
achievement of strategic objectives resulting in 
remuneration structures taking into account: 
– 
the responsibility, performance and experience of 
key management personnel; 
– 
the Key Management Personnel’s ability to control 
the relevant Company’s performance; and 
– 
the Group’s performance, including: 
– 
the Group’s earnings with profit a core 
component of remuneration design; 
– 
the growth in share price and delivering constant 
returns on shareholder wealth; and 
– 
the Group’s achievement of strategic objectives.  
 
For Company Executives, the remuneration framework 
currently has the following components: 
– 
fixed remuneration: comprising base pay, benefits 
and superannuation; 
– 
short-term incentive: comprising an annual cash 
bonus; and  
– 
long-term incentive: equity-based Share 
Appreciation Rights Plan. 
In structuring the remuneration mix for each role, the 
Board aims to balance fixed and variable remuneration 
to best achieve short-term and long-term performance 
outcomes. 

  |   57
ENERO ANNUAL REPORT 2024
 
4(a) Fixed remuneration 
Fixed remuneration consists of base remuneration 
(which is calculated on a total cost-to-Company basis 
and includes fringe benefits tax charges related to 
employee benefits), as well as employer contributions to 
superannuation and pension funds. 
Remuneration levels are reviewed annually by the 
Remuneration and Nomination Committee through a 
process that considers the responsibility, performance 
and experience of the individual and the overall 
performance of the Group and ensures competitive 
market salaries are provided. An Executive’s 
remuneration may also be reviewed on promotion. 
There are no guaranteed fixed remuneration increases 
included in any Executive contracts. 
4(b) Performance-linked remuneration 
Performance-linked remuneration includes both short-
term incentives (STI) and long-term incentives (LTI) and 
is designed to reward KMPs, Executives and key 
leadership for meeting or exceeding financial, strategic 
and personal targets. 
The official measures are EBITDA and EPS for STI as 
outlined in the table  
The STI for the CEO and Company Executives align 
Executives with the creation of shareholder value 
through driving EBITDA improvements and Earnings per 
Share (EPS).  
A component of the STI is also subject to the 
achievement of pre-determined KPIs for the individual.  
 
 
Short-term incentives (STI): 
The purpose of STI is to motivate and reward Executives for contributing to the delivery of annual business performance 
as assessed against financial and non-financial measures.  
Participant 
Performance measures and rationale 
CEO 
The STI is an annual maximum short-term incentive payment of 125% of the fixed 
remuneration determined by the achievement of EBITDA hurdles and Earnings Per Share 
pre significant items (EPS) growth hurdles set by the Remuneration and Nomination 
Committee. The hurdles are set each financial year determined by reference to business 
priorities. A component of the STI is also subject to the achievement of pre-determined 
KPIs for the individual. Where the STI opportunity exceeds 80%, a portion of the STI 
award may be deferred up to 25% in the form of restricted ordinary shares. Any restricted 
shares will be held in trust for a period determined by the Board at the time of issue. 
Company Executive 
The STI is an annual cash-based maximum short-term incentive payment of 100% for the 
CFO and 70% for all other Company Executives of the fixed remuneration determined by 
the achievement of EBITDA hurdles and Earnings Per Share pre significant items (EPS) 
growth hurdles set by the Remuneration and Nomination Committee. The hurdles are set 
each financial year determined by reference to business priorities. A component of the STI 
is also subject to the achievement of pre-determined KPIs for the individual.  
The STIs are paid in cash following the end of the financial year and approval from the Remuneration and Nomination 
Committee. The Company Executives are not contractually entitled to the STI in their respective employment agreements 
and the Remuneration and Nomination Committee retains discretion to withdraw or amend the STI at any time. 
The Remuneration and Nomination Committee has the discretion to take into account any significant items in determining 
whether the financial KPIs have been achieved, where it is considered appropriate for linking remuneration reward to 
Company performance. 
 

ENERO ANNUAL REPORT 2024
  |   58
Directors’ Report
 
Long-term incentives (LTI): 
The purpose of the LTI is to align Executive remuneration with long-term shareholder value and the performance of the 
Group. The LTI is provided as an equity-based incentive in the Company under the terms of the Share Appreciation Rights 
Plan (SARP). 
Description 
The SAR Plan grants rights to shares in the Company on the achievement of appreciation 
in the Company’s share price over the vesting period. 
Enero’s Board may determine whether or not the grant of rights is conditional on the 
achievement of performance hurdles (including service conditions), and if so the nature of 
those hurdles.  
No dividends or voting rights are attached to the SARs. 
Eligibility  
The plan allows for the Board to determine who is entitled to participate in the SARP and it 
may grant rights accordingly. 
Performance period  
The performance period for the LTI is generally three years, with SAR vesting in equal 
tranches of 1/3 each year over the performance period. 
Rights 
The exercise of each right will entitle the rights holder to receive a fraction of an ordinary 
share based on a conversion formula of E = (A – B) / A, where: 
– 
E is the share right entitlement; 
– 
A is the volume weighted average price (VWAP) for the Company’s shares for the 20 
business days prior to the vesting date of the rights; and 
– 
B is the VWAP for the Company’s shares for the 20 business days before the rights 
were granted.  
If A – B is less than or equal to zero, the share right will not vest and will immediately lapse 
on the applicable vesting date. 
 
The number of shares to be granted will equal the number of SARs awarded multiplied by 
the above conversion formula. 
 
Rights expire at 15 business days after the relevant vesting date or the termination of the 
individual’s employment. 
Other conditions 
Cessation of employment will result in the lapsing of any unvested SARs.  
One share right shall never convert into more than one share in the capital of the Company. 
The Board may exercise discretion on early vesting of rights in the event of a change of 
control of the Group. 
Refer to the table below for a summary of SARs on issue. 
Refer to Section 8 (Share-based payments) of the Remuneration Report for further information regarding the SARs. 
 
Summary of Share Appreciation Rights on issue: 
Issue date 
21 October 2021 
21 October 2022 
30 October 2023 
SARs issued 
4,525,000 
4,425,000 
4,550,000 
Participants 
Senior Executives 
Senior Executives 
Senior Executives 
VWAP for the 20 business days prior to 
the grant (B) 
$3.02 
$2.85 
$1.60 
Vesting dates: 
20 business days after the release of the 
Group financial report for the year ended: 
Tranche 1 (1/3) 
Tranche 2 (1/3) 
Tranche 3 (1/3) 
 
 
 
30 June 2022 
30 June 2023 
30 June 2024 
 
 
 
30 June 2023 
30 June 2024 
30 June 2025 
 
 
 
30 June 2024 
30 June 2025 
30 June 2026 
Last expiry date  
30 September 2024 
30 September 2025 
30 September 2026 
Outstanding SARs as at 30 June 2024 
1,275,004 
2,533,333 
4,330,000 

  |   59
ENERO ANNUAL REPORT 2024
 
5 Executive service agreements 
It is the Group’s policy that service contracts for Key Management Personnel are in force either for a fixed period, with an 
extension period negotiable after completion of the initial term, or on a rolling basis. The agreements are capable of 
termination, acknowledging appropriate notice periods, and the Group retains the right to terminate the contract 
immediately for contractual breach by the Executive or by making payment in lieu of notice.  
The service agreements outline the components of remuneration paid to the Key Management Personnel. Remuneration 
levels are reviewed annually by the Remuneration and Nomination Committee or in accordance with the terms of the 
service agreements. 
Summary terms for current service agreements for Key Management Personnel: 
 
Key Management Personnel 
Duration of contract 
Notice period on 
termination by 
Group 
Notice period  
on resignation by  
Key Management 
Personnel 
Termination payment 
on termination by  
Group  
(i) (ii) (iii) (iv)   
Termination payment on 
resignation by Key  
Management Personnel  
(i) (ii) (iv) 
Chief Executive 
Officer 
30 June 2026 
6 months 
6 months 
6 months base salary 6 months base salary 
Chief Financial 
Officer 
Rolling 
6 months 
6 months 
6 months base salary    6 months base salary  
(i) 
In addition to termination payments, Key Management Personnel are also entitled to receive, on termination of their employment, their statutory 
entitlements of accrued annual and long service leave, together with any superannuation benefits. 
(ii) Includes any payment in lieu of notice. 
(iii) No termination payment is due if termination is for serious misconduct. 
(iv) Executives are entitled to a pro-rata STI payment on termination, except for termination for serious misconduct. 
 
Remuneration details of Executives are set out in Section 7 Directors’ and Executive Officers’ remuneration. 
 
6 Non-Executive Directors 
The Company’s Constitution provides that the Non-Executive Directors are each entitled to be paid such remuneration 
from the Company as the Directors decide for their services as Director, but the total amount provided to all Non-Executive 
Directors for their services must not exceed in aggregate in any financial year the amount fixed by the Company in a 
general meeting. This amount has been fixed by the Company at $750,000 for the financial year ended 30 June 2024. 
Total remuneration paid to Non-Executive Directors for the year ending 30 June 2024 amounted to $590,000  
(30 June 2023: $552,500), which is 78.7% (30 June 2023: 73.7%) of the annual aggregate cap. 
 
The remuneration of Non-Executive Directors does not include any performance-based pay and they do not participate in 
any equity-based incentive plans. Directors may be reimbursed for travelling and other expenses incurred in attending to 
the Company’s affairs. Directors may be paid such additional or special remuneration as the Directors decide is 
appropriate where a Director performs extra services or makes special exertions for the benefit of the Company.  
 
The following Non-Executive Director fees (inclusive of superannuation) have been applied in the years ended  
30 June 2024 and 30 June 2023: 
2024 
$ 
2023 
$ 
Base fees – annual  
 
 
Chair 
150,000 
150,000 
Other Non-Executive Directors 
100,000 
100,000 
Committee fees – annual 
 
 
Audit and Risk Committee – Chair 
20,000 
20,000 
Remuneration and Nomination Committee – Chair 
20,000 
20,000 
 
Remuneration details of Non-Executive Directors are set out in Section 7 Directors’ and Executive Officers’ remuneration. 
 

ENERO ANNUAL REPORT 2024
  |   60
Directors’ Report
 
7 Directors’ and Executive Officers’ remuneration 
 
7(a) Directors’ and Executive Officers’ short-term cash benefits, post-employment benefits, other long-term remuneration 
and equity-based remuneration 
Details of the nature and amount of each element of the remuneration of each Director of the Company, and each of the 
Executives of the Company who are KMPs, are shown in the table below: 
 
 
Short-term benefits 
Post-
employment 
Long-term 
benefits 
 Share-based 
payments  
 
 
 
 
Salary  
and fees 
Cash  
STI(i) 
Annual  
leave(ii) Superannuation 
Long service 
leave(ii) 
Termination 
benefit 
Value of 
Share 
Appreciation 
Rights (LTI)(iii) 
Total 
Proportion of 
total 
remuneration 
performance 
related(iv) 
 
 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
% 
Non-Executive Directors  
 
 
 
 
 
 
 
 
 
Ann Sherry  
2024 
150,000 
– 
– 
– 
– 
– 
– 
150,000 
– 
 
2023 
142,500 
– 
– 
– 
– 
– 
– 
142,500 
– 
Anouk Darling  
2024 
100,000 
– 
– 
- 
– 
– 
– 
100,000 
– 
 
2023 
93,750 
– 
– 
- 
– 
– 
– 
93,750 
– 
Ian Rowden  
2024 
120,000 
– 
– 
– 
– 
– 
– 
120,000 
– 
 
2023 
111,250 
– 
– 
– 
– 
– 
– 
111,250 
– 
David Brain 
2024 
100,000 
– 
– 
– 
– 
– 
– 
100,000 
– 
 
2023 
93,750 
– 
– 
– 
– 
– 
– 
93,750 
– 
Louise Higgins 
2024 
120,000 
– 
– 
– 
– 
– 
– 
120,000 
– 
 
2023 
111,250 
– 
– 
– 
– 
– 
– 
111,250 
– 
Executive Director 
 
 
 
 
 
 
 
 
 
 
Brent Scrimshaw 
Director and CEO 
2024 
846,762 
327,810 
30,244 
27,399 
5,044 
– 
488,068 
1,725,327 
47.29 
2023 
823,408 
424,350 
5,931 
25,292 
4,648 
– 
719,365 
2,002,994 
57.10 
Executives 
Carla Webb-Sear 
Chief Financial Officer 
 
 
 
 
 
 
 
 
 
 
2024 
445,101 
141,750 
5,870 
27,399 
2,541 
– 
235,709 
858,370 
43.97 
 
2023 
424,209 
189,000 
(11,464) 
25,292 
2,133 
– 
323,377 
952,547 
53.79 
Fiona Chilcott A 
Chief People and  
Culture Officer 
2024 
65,902 
– 
1,307 
6,850 
22,516 
126,354 
(523,277) 
(300,348) 
174.22 
2023 
386,494 
172,950 
2,120 
25,292 
7,319 
– 
283,355 
877,530 
52.00 
A Fiona Chilcott resigned effective 1 September 2023 
(i) 
The short-term incentive bonus is for performance during the 30 June 2024 and 30 June 2023 financial year using the criteria set out on page 57. The table 
above includes the expense incurred during the financial year for the bonuses awarded. Refer to the table on page 61 for the bonuses awarded. 
(ii) Amounts represent movements in employee leave entitlements, with a negative balance representing an overall reduction in the employee leave provision 
compared with the prior year. 
(iii) Share Appreciation Rights are calculated at the date of grant using the Monte Carlo simulation model. The fair value is allocated to each reporting period on 
a straight-line basis over the period from the service commencement date to the vesting date. 
(iv) Percentages are based on total remuneration, including equity, cash, post-employment benefits and other compensation. 
(v) Executives receive salary continuance insurance cover. There are no other benefits offered by the Company. 
 
7(b) Performance-related remuneration 
Details of the Company’s policy in relation to the proportion of remuneration that is performance-based are discussed  
on page 57. 
 
 
 

  |   61
ENERO ANNUAL REPORT 2024
 
7(c) STI included in remuneration 
Details of the vesting profile of the short-term incentive bonuses awarded as remuneration to each Executive of the 
Company and the Group, who are classified Key Management Personnel, are discussed below. 
Short-term incentive bonus(i) 
Maximum 
STI  
$ 
Actual STI included in 
remuneration  
$(iii) 
Actual STI as % 
of maximum 
STI  
STI forfeited  
as % of 
maximum STI 
Actual STI as a % 
of fixed 
remuneration(ii) 
%  
vested  
in year 
Company Executives 
 
 
 
 
 
 
Brent Scrimshaw (125%) 
1,092,701 
327,810 
30% 
70% 
38% 
100% 
Carla Webb-Sear (100%) 
472,500 
141,750 
30% 
70% 
30% 
100% 
(i) 
Amounts included in remuneration for the financial year represent the amount that vested in the financial year based on the achievement of 
specified performance criteria as discussed in Section 4(b) Performance-linked remuneration and are approved following the completion of the 
reporting period audit. 
(ii) Fixed remuneration is salary plus superannuation. 
(iii) Actual STI included in remuneration includes any superannuation contribution amounts.  
 
Annual performance for the CEO is assessed against the following measures in determining the percentage of fixed 
remuneration payable as STI: 
 
Measure 
Weighting 
Target 
Outcome  
Outcome as % of 
target 
Financial (80% of STI) 
 
 
 
 
EBITDA 
40% 
$62.5 million 
$37.4 million 
59.8% 
EPS Growth 
60% 
10% 
(179%) 
(1790%) 
Non-financial (20% of STI) 
 
 
 
 
Strategy and Culture 
 
Delivery of measure 
Met 
– 
 
Annual performance for Company Executives is assessed against the following measures in determining the percentage of 
fixed remuneration payable as STI: 
 
Measure 
Weighting 
Target 
Outcome  
Outcome as % of 
target 
Financial (80% of STI) 
 
 
 
 
EBITDA 
60% 
$62.5 million 
$37.4 million 
59.8% 
EPS Growth 
40% 
10% 
(179%) 
(1790%) 
Non-financial (20% of STI) 
 
 
 
 
Strategy and Culture 
 
Delivery of measure 
Met 
– 
 
The Remuneration and Nomination Committee has reviewed the financial performance as well as the achievement of 
strategic directives which took place during the financial year. The Remuneration and Nomination Committee exercised its 
discretion on current financial year outcomes determined by the achievement of strategic directives such as the successful 
delivery of growth in clients over a set target, diversification of revenue, cost saving targets achieved and progress made 
on portfolio transformation. 
 
 
8 Share-based payments 
8(a) Share-based payment arrangements granted as remuneration  
Details of SARs that were granted as compensation to each Key Management Personnel during the reporting period are 
as follows: 
Type of 
rights 
granted 
during 2024  
Number of 
rights granted 
during 2024 
Grant date 
Fair value per 
right at grant date  
$  
VWAP (for the 20 
business days prior 
to the grant) 
$  
Expiry date (i) 
Company Executives 
  
 
 
 
 
Brent Scrimshaw 
SAR 
1,275,000 
30 Oct 2023 
0.19 – 0.34 
1.60 
30 Sept 2026 
Carla Webb-Sear 
SAR 
625,000 
30 Oct 2023 
0.19 – 0.34 
1.60 
30 Sept 2026 
(i) 
The vesting date of the SARs is 20 business days after the release of the Group’s financial report for the relevant financial year which is 
assumed to be 15 September. The last expiry date of the rights is 15 days after the relevant vesting date for the year. This is estimated to be 
around, but no later than, 30 September each year. 
 
 

ENERO ANNUAL REPORT 2024
  |   62
Directors’ Report
 
b) Analysis of share-based payments granted as remuneration  
Details of the vesting profiles of the rights granted as remuneration to a Director of the Company, and each of the KMPs, 
are shown below: 
 
Number of  
rights 
granted 
Type of rights 
granted 
Grant date 
% 
vested  
in year 
% 
lapsed 
in year  
% 
exercised  
in year 
% remaining to 
vest 
Vesting date(i) 
Company Executives 
 
 
 
 
 
 
 
Brent Scrimshaw 
 
 
 
 
 
 
 
 
1,250,000 
SAR 
21 Oct 2020 
33 
– 
33 
– 
15 Sep 2021, 15 
Sep 2022, 15 Sep 
2023 
 
1,300,000 
SAR 
21 Oct 2021 
– 
33 
– 
33 
15 Sep 2022, 15 
Sep 2023 and 15 
Sep 2024 
 
1,275,000 
SAR 
21 Oct 2022 
– 
33 
– 
66 
15 Sep 2023, 15 
Sep 2024 and 15 
Sep 2025 
 
1,275,000 
SAR 
30 Oct 2023 
– 
– 
– 
100 
15 Sep 2024, 15 
Sep 2025 and 15 
Sep 2026 
Carla Webb-
Sear 
650,000 
SAR 
21 Oct 2021 
– 
33 
– 
33 
15 Sep 2022, 15 
Sep 2023 and 15 
Sep 2024 
 
624,999 
SAR 
21 Oct 2022 
– 
33 
– 
66 
15 Sep 2023, 15 
Sep 2024 and 15 
Sep 2025 
 
625,000 
SAR 
30 Oct 2023 
– 
– 
– 
100 
15 Sep 2024, 15 
Sep 2025 and 15 
Sep 2026 
(i) 
The vesting date of the SARs is 20 business days after the release of the Group’s financial report for the relevant financial year which is 
assumed to be 15 September.  
8(c) Analysis of movements in rights and value of rights exercised 
The movement during the reporting period in the number of rights over ordinary shares in Enero Group Limited held, 
directly, indirectly or beneficially, by each KMP, including their related entities, and value of rights exercised during the 
year, is as follows: 
 
Granted  
held at  
1 Jul 2023 
Granted as 
remuneration  
in year 
 
 
 
 
 
Expired 
Cancelled 
Exercised 
Granted  
held at  
30 Jun 2024 
Vested 
during  
the year 
Vested and  
exercisable at  
30 Jun 2024 
Value of 
rights 
granted 
during 
the year 
$ 
Value of 
rights 
exercised 
during the 
year 
$ 
Director 
 
 
 
 
 
 
 
 
 
 
Brent Scrimshaw 
2,558,335 
1,275,000 
(858,333) 
– 
(416,668) 
2,558,334 416,668 
– 343,443 
159,584 
 
 
 
 
 
 
 
 
 
 
 
Executives 
 
 
 
 
 
 
 
 
 
 
Carla Webb-Sear 
1,058,333 
625,000 
(425,000) 
– 
– 
1,258,333 
– 
– 168,354 
– 
Fiona Chilcott 
925,001 
– 
– 
(925,001) 
– 
– 
– 
– 
– 
– 
No share-based payments held by KMP are vested but not exercisable at 30 June 2024. 
No share-based payments were held by KMP related parties. 
No terms of equity-settled share-based payment transactions (including rights granted as compensation to Key 
Management Personnel) have been altered or modified by the issuing entity during the reporting period or the prior period. 
 

  |   63
ENERO ANNUAL REPORT 2024
 
9 Directors’ and Executive Officers’ holdings of shares 
The movement during the reporting period in the number of ordinary shares in Enero Group Limited, held directly, indirectly 
or beneficially, by each KMP, including their related parties, is as follows: 
Held at  
1 July 2023 
Purchases 
Issued as 
remuneration 
Received on 
exercise of 
rights 
Sales 
Held at  
30 June 2024 
Directors 
 
 
 
 
 
 
Ann Sherry 
50,000 
– 
– 
– 
– 
50,000 
Brent 
Scrimshaw 
474,804 
– 
– 
16,330 
– 
491,134 
Anouk Darling 
34,991 
– 
– 
– 
– 
34,991 
Ian Rowden 
80,000 
15,000 
– 
– 
– 
95,000 
David Brain 
120,500 
– 
– 
– 
– 
120,500 
Louise Higgins 
12,699 
– 
– 
– 
– 
12,699 
 
 
 
 
 
 
Executives 
 
 
 
 
 
 
Carla Webb-
Sear 
17,175 
– 
– 
– 
– 
17,175 
 
10 Loans to Key Management Personnel 
No loans to Key Management Personnel and their related parties were made during the year or were outstanding at the 
reporting date. 
11 Remuneration and Group performance 
The Remuneration and Nomination Committee has given consideration to the Group’s performance and consequences on 
shareholder wealth in the current financial year and the four previous financial years. Financial performance from 
operations of the current and last four financial years is indicated in the following table: 
30 June  
2024 
30 June  
2023 
30 June  
2022 
30 June  
2021 
30 June  
2020 
Metric 
 
 
 
 
 
Net Revenue ($’000) 
189,712 
241,643 
193,426 
160,634 
135,825 
EBITDA1 ($’000) 
37,358 
78,841 
66,196 
49,904 
29,230 
EBITDA2 margin (%) 
19.7% 
32.6% 
34.2% 
31.1% 
21.5% 
Net profit/(loss) to equity holders ($’000) 
(44,187) 
56,474 
25,387 
(402) 
10,707 
Net profit to equity holders pre significant 
items ($’000) 
 
10,287 
 
24,402 
 
27,112 
 
22,835 
 
12,881 
 
 
 
 
 
Earnings Per Share pre significant items 3  
11.3 
20.3 
30.9 
26.4 
15.0 
Earnings Per Share pre significant items 
growth (%) 
(44.3%) 
(34%) 
17% 
76% 
6% 
Earnings Per Share basic (cps) 
(48.3) 
61.1 
28.9 
(0.5) 
12.5 
Total Dividends Per Share (cps) 
5.0 
11.0 
12.5 
14.9 
6.0 
Opening share price (1 July) ($) 
1.46 
2.90 
2.56 
1.36 
1.49 
Closing share price (30 June) ($) 
1.24 
1.46 
2.90 
2.51 
1.40 
1. 
EBITDA, as defined in the basis of preparation section on page 54. 
2. 
EBITDA margin is EBITDA divided by Net Revenue. 
3. 
Earnings per Share pre significant items is using earnings before significant items noted in Note 5. 
The Remuneration and Nomination Committee has determined appropriate remuneration structures which correlate 
remuneration of KMPs with future shareholder wealth.  
The Remuneration and Nomination Committee considers the achievement of financial targets (EBITDA hurdles and EPS 
growth hurdles) as well as non-financial measures (strategic objectives) in setting the short-term incentives. Short-term 
incentives have been set by the Remuneration and Nomination Committee based on achievement of certain EBITDA and 
EPS targets, which align remuneration with increases in profitability. 
Longer-term profitability, changes in share price and return of capital are factors the Remuneration and Nomination 
Committee takes into account in assessing the LTI. The SAR plan aligns remuneration with share price performance 
because it only rewards KMPs for increases in the share price over the vesting period in addition to completing a service 
period. 
 
End of Remuneration Report. 
 

ENERO ANNUAL REPORT 2024
  |   64
Consolidated Income Statement
for the year ended 30 June 2024
 
The notes on pages 69 to 111 are an integral part of this consolidated financial statements.
In thousands of AUD 
 
Note 
 
2024 
 
2023 
 
Gross revenue 
3 
804,474 
740,207 
Directly attributable costs of sales 
3 
(614,762) 
(498,564) 
Net Revenue 
 
189,712 
241,643 
Other income 
 
142 
106 
Employee expenses 
 
(133,442) 
(141,647) 
Occupancy costs 
 
(1,409) 
(1,568) 
Travel expenses 
 
(1,652) 
(2,013) 
Communication expenses 
 
(2,026) 
(2,364) 
Compliance expenses 
 
(2,329) 
(3,348) 
Depreciation and amortisation expenses 
 
(9,914) 
(10,069) 
Administration expenses 
 
(11,638) 
(11,968) 
Impairment loss 
 
(70,827) 
- 
Loss on disposal of controlled entities 
24 
(2,154) 
- 
Incidental acquisition costs 
 
(392) 
(216) 
Contingent consideration fair value gain/(loss) 
14 
22,421 
34,648 
Finance income 
 
400 
307 
Finance costs 
4 
(2,558) 
(4,432) 
Restructuring costs 
 
(4,539) 
(3,135) 
(Loss)/Profit before income tax 
 
(30,205) 
95,944 
Income tax expense 
6 
(6,933) 
(14,468) 
(Loss)/Profit for the year 
 
(37,138) 
81,476 
Attributable to: 
 
 
 
Equity holders of the parent 
 
(44,187) 
56,474 
Non-controlling interests 
 
7,049 
25,002 
 
 
(37,138) 
81,476 
Basic earnings per share (AUD cents) 
19 
(48.3) 
61.1 
Diluted earnings per share (AUD cents) 
19 
(48.3) 
60.7 

  |   65
ENERO ANNUAL REPORT 2024
Consolidated Statement of Comprehensive Income
for the year ended 30 June 2024
 
The notes on pages 69 to 111 are an integral part of this consolidated financial statements. 
In thousands of AUD 
Note 
2024 
2023 
(Loss)/Profit for the year 
 
(37,138) 
81,476 
Other comprehensive income 
 
 
 
Total items that will not be reclassified subsequently to profit or loss 
 
– 
– 
 
 
 
 
Items that may be reclassified subsequently to profit or loss: 
 
 
 
Foreign currency translation differences for foreign operations 
 
(1,879) 
7,610 
Total items that may be reclassified subsequently to profit or loss 
 
(1,879) 
7,610 
 
 
 
 
Other comprehensive (loss)/income for the year, net of tax 
 
(1,879) 
7,610 
Total comprehensive (loss)/income for the year 
 
(39,017) 
89,086 
Attributable to: 
 
 
 
Equity holders of the parent 
 
(46,062) 
63,792 
Non-controlling interests 
 
7,045 
25,294 
 
 
(39,017) 
89,086 

ENERO ANNUAL REPORT 2024
  |   66
Consolidated Statement of Changes in Equity
for the year ended 30 June 2024
Opening balance at 1 July 2023 
 
117,815 
65,306 
15,636 
7,900 
4,990 211,647 
7,173 218,820 
Loss for the year 
 
– 
(44,187) 
– 
– 
– (44,187) 
7,049 (37,138) 
Other comprehensive income for 
the year, net of tax 
 
– 
– 
– 
– 
(1,875) 
(1,875) 
(4) 
(1,879) 
Total comprehensive loss for the 
year 
 
– 
(44,187) 
– 
– 
(1,875) (46,062) 
7,045 (39,017) 
Transactions with owners 
recorded directly in equity: 
 
 
 
 
 
 
 
 
 
Shares issued to employees on 
exercise of Share Appreciation 
Rights 
18 
52 
– 
– 
(52) 
– 
– 
– 
– 
Transfer to profit appropriation 
reserve 
 
– 
(5,206) 
5,206 
– 
– 
– 
– 
– 
Share buy-back 
18 
(2,605) 
– 
– 
– 
– 
(2,605) 
– 
(2,605) 
Dividends paid to equity holders 
18 
– 
– 
(6,880) 
– 
– 
(6,880) 
(8,324) (15,204) 
Share-based payment expense 
 
– 
– 
– 
1,086 
– 
1,086 
– 
1,086 
Closing balance at 30 June 2024 
 
115,262 
15,913 
13,962 
8,934 
3,115 157,186 
5,894 163,080 
 
The notes on pages 69 to 111 are an integral part of this consolidated financial statements.
 
 
 
 
Attributable to owners of the Company 
 
  
In thousands of AUD 
Note 
Share 
capital 
Retained 
profits/ 
(Accumulated 
losses) 
 
 
Profit 
appropriation 
reserve 
Share-
based 
payment 
reserve 
Foreign 
currency 
translation 
reserve 
Total 
Non- 
controlling 
interests 
Total 
equity 
Opening balance at 1 July 2022 
 
104,861 
8,832 
27,690 
8,089 
(2,328) 147,144 
8,182 155,326 
Profit for the year 
 
– 
56,474 
– 
– 
– 
56,474 
25,002 
81,476 
Other comprehensive income for 
the year, net of tax 
 
– 
– 
– 
– 
7,318 
7,318 
292 
7,610 
Total comprehensive income for 
the year 
 
– 
56,474 
– 
– 
7,318 
63,792 
25,294 
89,086 
Transactions with owners 
recorded directly in equity: 
 
 
 
 
 
 
 
 
 
Shares issued to vendors of ROI 
DNA and GetIT 
18 
10,857 
– 
– 
–  
– 
10,857 
– 
10,857 
Shares issued to employees on 
exercise of Share Appreciation 
Rights 
18 
2,690 
– 
– 
(2,690) 
– 
– 
– 
– 
Share buy-back 
18 
(593) 
– 
– 
– 
– 
(593) 
– 
(593) 
Dividends paid to equity holders 
18 
– 
– 
(12,054) 
– 
– (12,054) 
(26,303) (38,357) 
Share-based payment expense 
 
– 
– 
– 
2,501 
– 
2,501 
– 
2,501 
Closing balance at 30 June 2023 
 
117,815 
65,306 
15,636 
7,900 
4,990 211,647 
7,173 218,820 

  |   67
ENERO ANNUAL REPORT 2024
Consolidated Statement of Financial Position
as at 30 June 2024
 
The notes on pages 69 to 111 are an integral part of this consolidated financial statements. 
 
In thousands of AUD 
Note 
2024 
2023 
Assets 
 
 
 
Cash and cash equivalents 
7 
46,703 
52,432 
Trade and other receivables 
8 
77,953 
74,801 
Other assets 
9 
7,534 
7,744 
Income tax receivable 
6 
- 
3,298 
Total current assets 
 
132,190 
138,275 
Deferred tax assets 
6 
2,174 
1,582 
Plant and equipment 
10 
1,789 
2,567 
Right-of-use assets 
11 
14,611 
12,980 
Other assets 
9 
271 
169 
Intangible assets 
12 
149,852 
227,683 
Total non-current assets 
 
168,697 
244,981 
Total assets 
 
300,887 
383,256 
Liabilities 
 
 
 
Trade and other payables 
13 
101,378 
98,316 
Contingent consideration payable 
14 
3,740 
4,316 
Lease liabilities 
15 
4,149 
4,264 
Employee benefits 
16 
5,577 
5,857 
Income tax payable 
6 
1,072 
161 
Interest bearing liabilities 
17 
3,000 
– 
Total current liabilities 
 
118,916 
112,914 
Contingent consideration payable 
14 
1,759 
26,424 
Lease liabilities 
15 
11,598 
9,878 
Employee benefits 
16 
1,167 
1,027 
Deferred tax liabilities 
6 
4,367 
5,458 
Interest bearing liabilities 
17 
– 
8,735 
Total non-current liabilities 
 
18,891 
51,522 
Total liabilities 
 
137,807 
164,436 
Net assets 
 
163,080 
218,820 
Equity 
 
 
 
Share capital 
18 
115,262 
117,815 
Other reserves 
 
12,049 
12,890 
Profit appropriation reserve 
 
13,962 
15,636 
Retained earnings  
 
15,913 
65,306 
Total equity attributable to equity holders of the parent 
 
157,186 
211,647 
Non-controlling interests 
 
5,894 
7,173 
Total equity 
 
163,080 
218,820 

ENERO ANNUAL REPORT 2024
  |   68
Consolidated Statement of Cash Flows
for the year ended 30 June 2024
The notes on pages 69 to 111 are an integral part of this consolidated financial statements. 
 
 
 
 
In thousands of AUD 
Note 
2024 
2023 
Cash flows from operating activities  
 
 
 
Cash receipts from customers 
 
817,213 
744,505 
Cash paid to suppliers and employees 
 
(784,212) 
(663,778) 
Cash generated from operations 
 
33,001 
80,727 
Interest received 
 
391 
307 
Income taxes paid 
 
(4,822) 
(17,704) 
Interest paid 
 
(1,606) 
(1,850) 
Net cash (used in)/from operating activities 
7 
26,964 
61,480 
Cash flows from investing activities  
 
 
 
Proceeds from sale of plant and equipment 
 
– 
11 
Acquisition of plant and equipment 
10 
(748) 
(1,087) 
Acquisition of a business, net of cash acquired 
23 
 – 
(32,000) 
Sale of controlled entities, net of cash disposed 
24 
112 
– 
Contingent consideration paid 
14 
(3,927) 
(2,671) 
Net cash (used in)/from investing activities 
 
(4,563) 
(35,747) 
Cash flows from financing activities  
 
 
 
Payment of lease liabilities 
15 
(4,528) 
(6,053) 
Bank loan repayment 
 
(5,749) 
(28,915) 
Dividends paid to equity holders of the parent 
18 
(6,880) 
(12,054) 
Dividends paid to non-controlling interests in controlled entities 
 
(8,324) 
(26,303) 
Payments for share buy-back 
18 
(2,605) 
(593) 
Net cash (used in)/from financing activities 
 
(28,086) 
(73,918) 
Net (decrease)/ increase in cash and cash equivalents 
 
(5,685) 
(48,185) 
Effect of exchange rate fluctuations on cash held 
 
(44) 
1,875 
Cash and cash equivalents at 1 July 
 
52,432 
98,742 
Cash and cash equivalents at 30 June 
 
46,703 
52,432 

  |   69
ENERO ANNUAL REPORT 2024
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024
 
Basis of preparation 
Page 
1. Basis of preparation 
70 
Key numbers 
 
2. Operating segments 
72 
3. Revenue  
75 
4. Finance costs 
77 
5. Significant items 
78 
6. Income tax expense and deferred tax 
78 
7. Cash and cash equivalents 
81 
8. Trade and other receivables 
82 
9. Other assets 
82 
10. Plant and equipment 
83 
11. Right-of-use assets 
84 
12. Intangible assets 
85 
13. Trade and other payables 
87 
14. Contingent consideration payable 
87 
15. Lease liabilities 
88 
16. Employee benefits 
89 
Capital 
 
17. Interest bearing liabilities 
90 
18. Capital and reserves 
91 
19. Earnings per share 
92 
Risk 
 
20. Financial risk management/financial instruments 
93 
21. Impairment of non-financial assets 
99 
Group structure 
 
22. Controlled entities 
101 
23. Acquisitions 
103 
24. Disposals 
105 
25. Parent entity disclosures 
106 
26. Deed of Cross Guarantee 
107 
Unrecognised items 
 
27. Commitments 
108 
28. Contingencies 
108 
Other items 
 
29. Subsequent events 
108 
30. Key Management Personnel and other related party disclosures 
108 
31. Share-based payments 
109 
32. Auditor’s remuneration 
111 

ENERO ANNUAL REPORT 2024
  |   70
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024
1. Basis of preparation 
In preparing these consolidated financial statements, the 
notes have been grouped into sections under certain key 
headings. Each section sets out the accounting policies 
applied together with any key judgements and estimates 
used. 
(a) Reporting entity 
Enero Group Limited (the Company) is a for-profit 
Company domiciled in Australia. The consolidated financial 
statements of the Company as at and for the year ended 
30 June 2024 comprise the Company and its subsidiaries 
(together referred to as the ‘Group’). The consolidated 
financial statements for the year ended 30 June 2024 were 
authorised for issue in accordance with a resolution of the 
Directors on 13 September 2024. 
(b) Statement of compliance 
The consolidated financial statements are a general 
purpose financial report which has been prepared in 
accordance with Australian Accounting Standards 
(‘AASBs’) (including Australian Interpretations) adopted by 
the Australian Accounting Standards Board (‘AASB’) and 
the Corporations Act 2001. The consolidated financial 
statements comply with International Financial Reporting 
Standards (IFRS) and interpretations (IFRICs) adopted by 
the International Accounting Standards Board (IASB). 
(c) Basis of preparation 
(i) Basis of measurement 
The consolidated financial statements are prepared on the 
historical cost basis except for the items as described in 
Note 1(c)(iv). 
The Company is of a kind referred to in ASIC Corporations 
(Rounding in Financial/Directors’ Reports) Instrument 
2016/191 and, in accordance with that Class Order, 
amounts in the consolidated financial statements and 
Directors’ Report have been rounded off to the nearest 
thousand dollars, unless otherwise stated. 
(ii) Going concern 
The consolidated financial statements have been prepared 
on a going concern basis which assumes the Group will 
continue its operations and be able to meet its obligations 
as and when they become due and payable. This 
assumption is based on an analysis of the Group’s ability to 
meet its future cash flow requirements using its projected 
cash flows from operations and existing cash reserves held 
as at 30 June 2024. 
(iii) Use of estimates and judgements 
The preparation of consolidated financial statements in 
conformity with AASBs requires management to make 
judgements, estimates and assumptions that affect the 
application of policies and reported amounts of assets and 
liabilities, income and expenses. Actual results may differ 
from these estimates. The estimates and associated 
assumptions are based on historical experience and 
various other factors that are believed to be reasonable 
under the circumstances, the results of which form the 
basis of making the judgements about carrying values of 
assets and liabilities that are not readily apparent from 
other sources. 
The estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is 
revised and in any future periods if affected. 
Further information about critical accounting estimates and 
judgements made is included in the following notes: 
• 
14. Contingent consideration payable 
• 
21. Impairment of non-financial assets 
• 
23. Acquisitions 
(iv) Measurement of fair values 
A number of the Group’s accounting policies and 
disclosures require the measurement of fair values, for 
both financial and non-financial assets and liabilities. 
When measuring the fair value of an asset or liability, the 
Group uses market observable data as far as possible. Fair 
values are categorised into different levels in a fair value 
hierarchy based on the inputs used in the valuation 
techniques as follows: 
Level 1: quoted prices (unadjusted) in active markets for 
identical assets or liabilities; 
Level 2: inputs other than quoted prices included in Level 1 
that are observable for the asset or liability, either directly 
(i.e. as prices) or indirectly (i.e. derived from prices); and 
Level 3: inputs for the asset or liability that are not based 
on observable market data (unobservable inputs). 
If the inputs used to measure the fair value of an asset or a 
liability might be categorised in different levels of the fair 
value hierarchy, then the fair value measurement is 
categorised in its entirety in the same level of the fair value 
hierarchy as the lowest level of input that is significant to 
the entire measurement. 
The Group recognises transfers between levels of the fair 
value hierarchy at the end of the reporting period during 
which the change has occurred. 
Further information about the assumptions made in 
measuring fair values is included in the following notes: 
• 
20. Financial instruments  
     (Contingent consideration payable) 
• 
23. Acquisitions 
• 
31. Share-based payments 
(d) Foreign currency 
(i) Functional and presentation currency 
The consolidated financial statements are presented in 
Australian dollars, which is the Company’s functional 
currency.  
 
(ii) Foreign currency transactions 
Transactions in foreign currencies are translated to the 
respective functional currencies of Group at the foreign 
exchange rates ruling at the dates of the transactions. 
Monetary assets and liabilities denominated in foreign 
currencies at the reporting date are translated to the 
respective functional currencies of the Group at the foreign 
exchange rate ruling at that date. Foreign exchange 
differences arising on retranslation are recognised in the 
consolidated income statement. Non-monetary assets and 
liabilities that are measured in terms of historical cost in a 
foreign currency are translated using the exchange rate at  

  |   71
ENERO ANNUAL REPORT 2024
1. Basis of preparation (continued) 
 
the date of the transaction. Non-monetary assets and 
liabilities denominated in foreign currencies that are stated 
at fair value are translated to the functional currency at 
foreign exchange rates ruling at the dates the fair value 
was determined. 
(iii) Foreign operations 
The assets and liabilities of foreign operations, including 
goodwill and fair value adjustments arising on 
consolidation, are translated to Australian dollars at foreign 
exchange rates prevailing at the reporting date. The 
income and expenses of foreign operations are translated 
to Australian dollars at rates approximating the foreign 
exchange rates ruling at the dates of the transactions.  
Foreign currency differences are recognised in other 
comprehensive income and presented in the foreign 
currency translation reserve (FCTR) in equity. When a 
foreign operation is disposed of, in part or in full, the 
relevant amount in the FCTR is transferred to the 
consolidated income statement as part of the profit or loss 
on disposal. 
Foreign exchange gains and losses arising from a 
monetary item receivable from or payable to a foreign 
operation, the settlement of which is neither planned nor 
likely in the foreseeable future, are considered to form  
part of a net investment in a foreign operation and are 
recognised in other comprehensive income, and are 
presented within equity in the FCTR. 
(e) Goods and services tax (GST) 
Revenue, expenses and assets are recognised net of the 
amount of GST, unless GST incurred is not recoverable 
from the taxation authority. In this case it is recognised as 
part of the cost of acquisition of the asset or as part of the 
expense. 
Receivables and payables are stated with the amount of 
GST included. The net amount of GST recoverable from,  
or payable to, the taxation authority, is included as a 
current asset or liability in the consolidated statement of 
financial position. 
Cash flows are presented on a gross basis. The GST 
components of cash flows arising from investing or 
financing activities, which are recoverable from or payable 
to the taxation authority, are presented as operating cash 
flows. 
(f) Changes in accounting policies 
The accounting policies provided throughout Notes 1 to 31 
of this report have been applied consistently to all periods 
presented in the consolidated financial statements. 
Several other amendments and interpretations apply for 
the first time in FY24, but do not have an impact on the 
financial report of the Group. 
(g) New standards and interpretations not yet adopted  
A number of new accounting standards (including 
amendments and interpretations) have been issued but 
were not effective as at  30 June 2024. The following are 
the pronouncements that the Group has elected not to 
early adopt in these financial statements:  
• 
Amendments to AASB 16: Lease liability in sale 
and leaseback  
• 
Amendments to AASB 101: Classification of 
Liabilities as Current or Non-current  
• 
Amendments to AASB 107 and AASB 7: 
Disclosures of Supplier Finance Arrangement 
• 
AASB 18 Presentation and Disclosure in 
Financial Statements   
 
The impact of the above standards are yet to be assessed 
by the Group.  
(h) The notes to the consolidated financial statements 
The notes include information which is required to 
understand the consolidated financial statements and is 
material and relevant to the operations, financial position 
and performance of the Group. Information is considered 
material and relevant if, for example: 
• 
the amount in question is significant because of its 
size or nature; 
• 
it is important for understanding the results of the 
Group; 
• 
it helps to explain the impact of significant changes 
in the Group’s business – for example, acquisitions 
and impairment write-downs; or 
• 
it relates to an aspect of the Group’s operations that 
is important to its future performance. 
The notes are organised into the following sections: 
• 
Key numbers: provides a breakdown of individual 
line items in the consolidated financial statements 
that the Directors consider most relevant and 
summarises the accounting policies, judgements 
and estimates relevant to understanding these line 
items; 
• 
Capital: provides information about the capital 
management practices of the Group and 
shareholder returns for the year; 
• 
Risk: discusses the Group’s exposure to various 
financial risks, explains how these affect the 
Group’s financial position and performance and 
outlines what the Group does to manage these 
risks; 
• 
Group structure: explains aspects of the Group 
structure and changes during the year; 
• 
Unrecognised items: provides information about 
items that are not recognised in the consolidated 
financial statements but could potentially have a 
significant impact on the Group’s financial position 
and performance; and 
• 
Other items: provides information on items which 
require disclosure to comply with Australian 
Accounting Standards and other regulatory 
pronouncements; however are not considered 
critical in understanding the financial performance 
or position of the Group. 

ENERO ANNUAL REPORT 2024
  |   72
 
2. Operating segments 
The Group defines its operating segments based on the 
manner in which services are provided in the operational 
geographies and on internal reporting regularly reviewed 
by the Enero Executive team on a monthly basis, who are 
the Group’s chief operating decision makers (CODM). 
Revenues are all derived from services which are similar in 
nature and outputs, operate in similar economic 
environments and have a comparable customer mix. The 
Group’s service offering includes integrated marketing and 
communication services, including strategy, market 
research and insights, advertising, public relations, 
communications planning, design, events management, 
direct marketing, and programmatic media. 
Followings management’s review of the business portfolio 
at the beginning of the current reporting period, it was 
decided to separate OBMedia into its own segment.  
 
The business portfolio is separated into the following two 
segments to better assess its performance, make decisions 
on resource allocation and report both to the CODM: 
                 
• 
Technology, Healthcare and Consumer Practice: 
This includes public relations and 
communications consultancy Hotwire Group 
(including strategic B2B sales and marketing 
agencies ROI DNA and GetIT), creative agency 
BMF and digital agency Orchard. 
• 
OBMedia: customer acquisition platform OB 
Media.   
Applicable comparative numbers have been restated due 
to the change in segment. 
The measure of reporting to the Enero Executive team is 
on an EBITDA basis (defined below), which excludes 
significant items which are separately presented because 
of their nature, size and expected infrequent occurrence 
and does not reflect the underlying trading of the 
operations. 
In relation to segment reporting, the following definitions 
apply to operating segments: 
EBITDA is calculated as profit before interest, taxes, 
depreciation, amortisation and any significant items. 
 
2024 
In thousands of AUD 
Technology, 
Healthcare and 
Consumer 
Practice 
OBMedia 
Total  
segments 
Unallocated Eliminations 
Consolidated 
Gross revenue 
192,110 
612,364 
804,474 
– 
– 
804,474 
Directly attributable costs of sales 
(48,590) 
(566,172) 
(614,762) 
– 
– 
(614,762) 
Net Revenue  
143,520 
46,192 
189,712 
– 
– 
189,712 
Other income 
128 
– 
128 
14 
– 
142 
Operating expenses 
(120,799) 
(22,718) 
(143,517) 
(8,979) 
– 
(152,496) 
EBITDA 
22,849 
23,474 
46,323 
(8,965) 
– 
37,358 
Depreciation of right-of-use assets 
 
 
 
 
 
(4,402) 
Depreciation of plant and equipment and 
amortisation of intangibles 
 
 
 
 
 
(5,512) 
Significant items 2 
(53,511) 
(1,980) 
(55,491) 
 
 
(55,491) 
Net finance costs 
 
 
 
 
 
(2,158) 
Profit before income tax 
 
 
 
 
 
(30,205) 
Income tax expense 
 
 
 
 
 
(6,933) 
Profit for the year 
 
 
 
 
 
(37,138) 
Goodwill 3 
115,874 
15,222 
131,096 
– 
– 
131,096 
Other intangibles 
18,337 
419 
18,756 
– 
– 
18,756 
Assets excluding intangibles 
104,081 
66,599 
170,680 
33,906 
(53,551) 
151,035 
Total assets 
238,292 
82,240 
320,532 
33,906 
(53,551) 
300,887 
Total liabilities 
91,892 
55,094 
146,986 
44,372 
(53,551) 
137,807 
Amortisation of intangibles 
3,869 
183 
4,052 
– 
– 
4,052 
Depreciation 
5,669 
99 
5,768 
94 
– 
5,862 
Capital expenditure 
625 
47 
672 
75 
– 
747 
Impairment 
(70,827) 
– 
(70,827) 
– 
– 
(70,827) 
Gain on contingent consideration 
22,421 
– 
22,421 
– 
– 
22,421 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   73
ENERO ANNUAL REPORT 2024
 
 
2. Operating segments (continued) 
 
2023 – Restated 3 
In thousands of AUD 
Technology, 
Healthcare and 
Consumer 
Practice 
OBMedia 
Total  
segments Unallocated Eliminations Consolidated 
Gross revenue 
205,370 
534,837 
740,207 
– 
– 
740,207 
Directly attributable costs of sales 
(53,261) 
(445,303) 
(498,564) 
– 
– 
(498,564) 
Net Revenue 
152,109 
89,534 
241,643 
– 
– 
241,643 
Other income 
106 
– 
106 
– 
– 
106 
Operating expenses 
(127,151) 
(24,092) 
(151,243) 
(11,665) 
– 
(162,908) 
EBITDA 
25,064 
65,442 
90,506 
(11,665) 
– 
78,841 
Depreciation of right-of-use assets 
 
 
 
 
 
(4,253) 
Depreciation of plant and equipment and 
amortisation of intangibles 
 
 
 
 
 
(5,816) 
Significant items 1 
31,297 
– 
31,297 
– 
– 
31,297 
Net finance costs 
 
 
 
 
 
(4,125) 
Profit before income tax 
 
 
 
 
 
95,944 
Income tax expense 
 
 
 
 
 
(14,468) 
Profit for the year 
 
 
 
 
 
81,476 
Goodwill 2 
190,070 
15,222 
205,292 
– 
– 
205,292 
Other intangibles 
22,020 
371 
22,391 
– 
– 
22,391 
Assets excluding intangibles 
76,839 
66,813 
143,652 
30,860 
(18,939) 
155,573 
Total assets 
288,929 
82,406 
371,335 
30,860 
(18,939) 
383,256 
Liabilities 
69,540 
53,628 
123,168 
60,207 
(18,939) 
164,436 
Total liabilities 
69,540 
53,628 
123,168 
60,207 
(18,939) 
164,436 
Amortisation of intangibles 
3,694 
45 
3,739 
– 
– 
3,739 
Depreciation 
5,870 
77 
5,947 
383 
– 
6,330 
Capital expenditure 
894 
103 
997 
90 
– 
1,087 
Gain on contingent consideration 
34,648 
– 
34,648 
– 
– 
34,648 
1. Significant items are explained on page 54 and in Note 5. 
2. A reallocation of goodwill to OB Media has been performed using a relative value approach as a result of the change in segment. 
3. Segments have changed from July 2023 and the comparatives have been restated accordingly.  
 
Geographical segments 
The operating segments are managed on a world-wide basis. However, there are three geographic areas of operation. 
Geographical information 
 
 
 
 
In thousands of AUD 
Australia and 
Asia 
UK and 
Europe 
USA 
Support 
Office(i) 
Unallocated 
intangibles(ii)  
Total  
2024 
 
 
 
 
 
 
Net Revenue 
66,355 
30,652 
92,705 
– 
– 
189,712 
EBITDA 
13,527 
4,918 
27,881 
(8,968) 
– 
37,358 
EBITDA margin 
20.4% 
16.0% 
30.1% 
– 
– 
19.7% 
 
 
 
 
 
 
Non-current assets 
8,128 
7,062 
3,655 
– 
149,852 
168,697 
 
In thousands of AUD 
Australia and 
Asia 
UK and 
Europe 
USA 
Support 
Office(i) 
Unallocated 
intangibles(ii)  
Total  
2023 
 
 
 
 
 
 
Net Revenue 
64,462 
31,265 
145,916 
– 
– 
241,643 
EBITDA 
11,856 
4,145 
74,505 
(11,665) 
– 
78,841 
EBITDA margin 
18.4% 
13.3% 
51.1% 
– 
– 
32.6% 
 
 
 
 
 
 
Non-current assets 
10,127 
6,366 
805 
– 
227,683 
244,981 
(i) Support office includes the share-based payment charge in the consolidated income statement.  
(ii) Goodwill and other intangibles are allocated to the reportable segments. However, as the reportable segments are managed at a global 
level they cannot be allocated across geographical areas.

ENERO ANNUAL REPORT 2024
  |   74
 
2. Operating segments (continued) 
Major Customer 
Revenue from 1 customer (2023: 2 customer) represents more than 10% of Group’s total revenue, with a breakdown by 
segment provided below: 
 
Percentage of Group’s total revenue 
2024 
2023 
Technology, Healthcare and Consumer Practice 
– 
– 
OBMedia 
23.4 
37.2 
 
23.4 
37.2 
 
Accounting policy 
The Group determines and presents operating segments based on the information that is provided internally to the Enero 
Executive team, who are the Group’s chief operating decision makers (CODM). 
An operating segment is a component of the Group that engages in business activities from which it may earn revenues 
and incur expenses, including revenues and expenses that relate to transactions with any of the Group’s other 
components. All operating segments’ results are regularly reviewed by the Group’s CODM to make decisions about 
resources to be allocated to the segment and assess its performance, and for which discrete financial information is 
available. 
Segment results that are reported to the CODM include items directly attributable to a segment, as well as those that can 
be allocated on a reasonable basis. 
Unallocated items comprise corporate overheads: costs associated with the centralised management and governance of 
Enero Group Limited, such as share-based payments charge, interest-bearing loans, costs of borrowings and related 
expenses, and corporate head office assets and expenses. 
Segment capital expenditure is the total cost incurred during the period to acquire assets that are expected to be used for 
more than one period. 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   75
ENERO ANNUAL REPORT 2024
 
3. Revenue 
Nature of our services  
The Group provides marketing and communication services to a broad range of customers across three key geographic 
regions – Australia & Asia, UK & Europe, and USA. The Group is a fee-for-service business where each operating 
business generates revenue from time spent on a particular project or delivering to agreed outcomes. The Group provides 
a comprehensive range of services across its continuing businesses, with technology communications consultancy, brand 
transformation consultancy and digital advertising and marketing services capabilities delivered through the Technology, 
Healthcare and Consumer Practice segment and its advertising technology platform capabilities delivered through the 
OBMedia segment.  
 
The duration of the Group’s time or project-based customer contracts is typically from one up to five months, with stand-
ready (“retainer”) contracts typically lasting up to one year and which may be cancelled with notice periods in accordance 
with respective contracts. In substantially all cases, the Group is the principal in the arrangements with its customers. In 
some customer arrangements, we act as an agent and arrange, at the customer’s direction, for third parties to perform 
certain services. 
 
In thousands of AUD 
2024 
2023 
Gross revenue from the rendering of services 
804,474 
740,207 
Directly attributable costs of sales 
(614,762) 
(498,564) 
Net Revenue 
189,712 
241,643 
Disaggregation of revenue 
 
Consulting revenue (excluding revenue from advertising technology 
platform) by type of contract 
2024 
2023 
Fixed Fee retainers 
49% 
47% 
Variable retainers (% of total digital advertising spend) 
8% 
11% 
Project based retainers (can be fixed fee or time and cost recovery) 
43% 
42% 
Total 
100% 
100% 
 
Revenue by timing of performance obligations 
2024 
2023 
Point in time 
76% 
72% 
Recognised over time 
24% 
28% 
Total 
100% 
100% 
 
Revenue is further disaggregated by primary geographical markets in the following table, which reconciles to the revenue 
of the Group’s segments (see Note 2).  
 
                   2024 
      2023 
In thousands of AUD 
Technology, 
Healthcare and 
Consumer 
Practice 
OBMedia 
Technology, 
Healthcare and 
Consumer 
Practice 
OBMedia 
Australia and Asia 
102,865 
– 
102,941 
– 
UK and Europe 
40,730 
– 
43,867 
– 
USA 
48,515 
612,364 
58,562 
534,837 
Total 
192,110 
612,364 
205,370 
534,837 
 
Contract balances 
The following table provides information about receivables, contract assets and contract liabilities from contracts with 
customers. 
 
In thousands of AUD 
Note 
2024 
2023 
Trade receivables 
8 
77,642 
72,423 
Contract assets – Work in progress 
9 
3,273 
3,506 
Contract liabilities – Unearned revenue 
13 
(25,205) 
(20,222) 
 
55,710 
55,707 
 
 

ENERO ANNUAL REPORT 2024
  |   76
 
3. Revenue (continued) 
Contract assets:  
The contract assets relate to the Group’s work in progress for accrued fees recognised upon satisfaction of performance 
obligations and rechargeable disbursements at the period end which are not invoiced. The contract assets are transferred 
to receivables upon invoicing to the customer. There were no significant impairment losses to contract assets recorded in 
either the current or prior year.  
Contract liabilities:  
The contract liabilities relate to the Group’s unearned revenue for consideration received from advance billings to 
customers prior to the satisfaction of performance obligations in accordance with the terms of the customer contracts.   
Given the short-term nature of customer contracts in the Group, it is expected that both contract assets will be recovered 
and contract liabilities will be settled within 12 months from reporting date. Revenue recognised in the current year that 
was included in the contract liability balance as at 30 June 2023 amounted to $20,222,000. Revenue recognised in the 
current year from performance obligations satisfied (or partially satisfied) as at prior year end was not material.  
 
Accounting policy  
Revenue is recognised when a customer obtains control of promised goods or services (the performance obligation) in an 
amount that reflects the consideration we expect to receive in exchange for those goods or services (the transaction price). 
We measure revenue by estimating the transaction price based on the consideration specified in the customer 
arrangement. Revenue is recognised as the performance obligations are satisfied. Our customer contracts are primarily 
fees for service on either a project or a rate per hour basis. Revenue is recorded net of sales, use and value added taxes. 
Performance obligations 
In substantially all our service categories, the performance obligation is to provide advisory and consulting services at an 
agreed-upon level of effort to accomplish the specified engagement. Our customer contracts are comprised of diverse 
arrangements involving fees based on an agreed fee or rate per hour for the level of effort expended by our employees 
and reimbursement for third-party costs that we are required to include in revenue when we control the vendor services 
related to these costs and we act as principal. 
The transaction price of a contract is allocated to each distinct performance obligation based on its relative stand-alone 
selling price and is recognised as revenue when, or as, the customer receives the benefit of the performance obligation. 
Customers typically receive and consume the benefit of our services as they are performed. Some of our customer 
contracts provide that we are compensated for services performed to date and allow for cancellation by either party on 
short notice, typically 1 to 3 months, without penalty.  
Generally, our short-term contracts, which normally take 1 to 3 months to complete, are performed by a single agency and 
consist of a single performance obligation. As a result, we do not consider the underlying services as separate or distinct 
performance obligations because our services are highly interrelated, occur in close proximity, and the integration of the 
various components of a marketing message is essential to overall service. In certain of our long-term customer contracts, 
which have a term of up to one year, the performance obligation is a stand-ready obligation, because we provide a 
constant level of similar services over the term of the contract.  
Revenue recognition methods 
Point in time 
A substantial portion of our revenue is recognised at a point in time. This refers to the revenue recognised by OB Media. 
Gross Revenue is calculated in near real time using API reports from Google, Bing and other automated feeds.  
 
Over time 
A portion of our revenue is recognised over time, as the services are performed, because the customer receives and 
consumes the benefit of our performance throughout the contract period, or we create an asset with no alternative use and 
are contractually entitled to payment for our performance to date in the event the customer terminates the contract for 
convenience. For these customer contracts, other than when we have a stand-ready obligation to perform services, 
revenue is recognised over time using input measures that correspond to the level of staff effort expended to satisfy the 
performance obligation on a rate per hour or equivalent basis or output measures that correspond to the stage of 
completion of the deliverables. For customer contracts when we have a stand-ready obligation to perform services on an 
ongoing basis over the life of the contract, typically for periods up to one year, where the scope of these arrangements is 
broad and there are no significant gaps in performing the services, we recognise revenue using a time-based measure 
resulting in a straight-line revenue recognition. From time to time, there may be changes in the customer service 
requirements during the term of a contract and the changes could be significant. These changes are typically negotiated as 
new contracts covering the additional requirements and the associated costs, as well as additional fees for the incremental 
work to be performed. As a result, the Group’s customer arrangements do not typically include variable consideration 
provisions and therefore, variable consideration amounts do not need to be estimated when determining the transaction 
price for its contracts. 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   77
ENERO ANNUAL REPORT 2024
 
3. 
Revenue (continued) 
Principal vs agent 
The Group incurs a number of third party out-of-pocket costs on behalf of customers, including direct costs and incidental, 
or out-of-pocket costs. Third-party direct costs incurred in connection with the creation and delivery of advertising or 
marketing communication services include, among others: purchased media, studio production services, specialised talent, 
including artists and other freelance labour, event marketing supplies, materials and services, promotional items, market 
research and third-party data and other related expenditures. Out-of-pocket costs include, among others: transportation, 
hotel, meals and telecommunication charges incurred by us in the course of providing our services.  
Billings related to out-of-pocket costs are included in revenue since we control the goods or services prior to delivery to the 
customer. However, the inclusion of billings related to third-party direct costs in revenue depends on whether we act as a 
principal or as an agent in the customer contract.  
In substantially all of our customer arrangements, we act as principal when contracting for third-party services on behalf of 
our customers because we control the specified goods or services before they are transferred to the customer and we are 
responsible for providing the specified goods or services, or we are responsible for directing and integrating third-party 
vendors to fulfill our performance obligation at the agreed upon contractual price. In such arrangements, we also take 
pricing risk under the terms of the customer contract. When we act as principal, we include billable amounts related to 
third-party costs in the transaction price and record revenue over time at the gross amount billed, including out-of-pocket 
costs, consistent with the manner that we recognise revenue for the underlying services contract.  
When we act as an agent and arrange, at the customer’s direction, for third parties to perform certain services, we do not 
control the goods or services prior to the transfer to the customer. As a result, revenue is recorded net of these costs, 
equal to the amount retained for our fee or commission. 
4. 
Finance costs 
In thousands of AUD 
2024 
2023 
Interest and finance costs 
1,033 
1,889 
Contingent consideration present value interest 
941 
2,311 
Lease present value interest 
584 
232 
Finance costs 
2,558 
4,432 
Foreign exchange loss of $293,000 (2023: loss of $199,000) has been recognised in the consolidated income statement 
and has been included in administration expenses. 
Accounting policy 
(i) Interest income 
Interest income is recognised as it accrues to the related financial asset using the effective interest method. 
(ii) Interest and finance costs 
Finance costs are recognised in the consolidated income statement using the effective interest method. They include 
interest on financial guarantees, amortisation of ancillary costs incurred in connection with financing arrangements and 
finance lease interest. 
(iii) Contingent consideration present value interest 
Present value interest is recognised in the consolidated income statement using the effective interest method and includes 
the effective interest cost relating to contingent consideration liabilities recognised in business combinations. 
(iv) Lease present value interest 
Present value interest is recognised in the consolidated income statement using the effective interest method and includes 
the effective interest cost relating to lease liabilities recognised for contracts that contain leases. 
 
 

ENERO ANNUAL REPORT 2024
  |   78
 
5. 
Significant items 
The net profit after tax includes the following significant items, which by size and nature or incidence are relevant in 
explaining the financial performance of the Group: 
In thousands of AUD 
2024 
2023 
Contingent consideration fair value gain (i) 
22,421 
34,648 
Impairment loss (ii) 
(70,827) 
– 
Loss on disposal (iii) 
(2,154) 
– 
Restructuring costs and other (iv) 
(4,931) 
(3,351) 
Total significant items before tax 
(55,491) 
31,297 
Income tax benefit on significant items 
953 
775 
Prior year tax expense (v) 
(1,286) 
– 
Total significant items after tax 
(55,824) 
32,072 
 
(i)  Fair value adjustments in FY24 relate to gains on contingent consideration true up due to lower earnings expectations relating to 
ROI DNA, MBA GetIT 
(ii) Impairment loss of $70,827,000 relating to ROI DNA and GetIT intangibles and impairment of right of use asset relating to the 
CPR disposal. See Note 21. 
(iii) $2.2m loss on sale of business relates to CPR disposal on 31 October 2023. See Note 24. 
(iv) Restructuring costs related to a restructuring process to mitigate costs across the Group. The majority of the costs related to 
redundancy costs in the agencies across the group, which continued to further integrate its communication and marketing services 
businesses into a single account management team. Additionally, this included $392,000 relating to the CPR disposal and the 
OBMedia strategic review. 
(v) The net prior year tax expense amount of $1,286,000 is in relation to a risk-assessed adjustment for US taxes in prior years due 
to the growth in our operations offset by an additional tax deduction in US. 
 
6. 
Income tax expense and deferred tax 
Income tax expense 
Recognised in the consolidated income statement 
In thousands of AUD 
2024 
2023 
Current tax expense 
 
 
Current year 
7,545 
14,821 
Adjustments for prior years 
771 
(194) 
 
8,316 
14,627 
Deferred tax expense 
 
 
Origination and reversal of temporary differences 
(1,383) 
(159) 
 
(1,383) 
(159) 
Income tax expense in the consolidated income statement 
6,933 
14,468 
Numerical reconciliation between tax expense and pre-tax accounting profit 
(Loss)/Profit for the year 
(37,138) 
81,476 
Income tax expense 
6,933 
14,468 
(Loss)/Profit before income tax 
(30,205) 
95,944 
Income tax expense using the Company’s domestic tax rate of 30% (2023: 30%) 
(9,062) 
28,783 
Increase/(decrease) in income tax expense due to: 
 
 
Share-based payment expense 
310 
– 
Unwind of present value interest 
282 
682 
Impairment 
21,248 
–– 
Contingent consideration fair value (gain)/loss 
(6,726) 
(10,399) 
Incidental acquisition costs 
189 
65 
Loss on disposal of controlled entities 
646  
–  
Effect of lower tax rate on overseas incomes 
(986) 
(4,161) 
Under/(over) provision for tax in previous years 
771 
(194) 
Utilisation of tax losses previously unrecognised 
(549) 
– 
Other non-deductible/(assessable) items 
810 
(308) 
Income tax expense on pre-tax net profit 
6,933 
14,468 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   79
ENERO ANNUAL REPORT 2024
 
6.      Income tax expense and deferred tax (continued) 
Current taxes 
The Group has a net current tax payable of $1,072,000 at 30 June 2024 (2023: net current tax receivable $3,137,000). 
Deferred taxes 
Recognised deferred tax assets and liabilities are attributable to the following: 
In thousands of AUD 
2024 
2023 
Deferred tax assets 
 
 
Employee benefits 
1,651 
1,643 
Accruals and income in advance 
1,227 
279 
Leases 
203 
154 
Plant and equipment 
157 
42 
Others 
72 
519 
Gross deferred tax assets before set-off 
3,310 
2,637 
Set-off 
(1,136) 
(1,055) 
Net deferred tax assets 
2,174 
1,582 
 
In thousands of AUD 
2024 
2023 
Deferred tax liabilities 
 
 
Identifiable intangibles 
(4,718) 
(5,767) 
Plant and equipment 
(39) 
(41) 
Work in progress 
(797) 
(705) 
Others 
51  
–  
Gross deferred tax liabilities before set-off 
(5,503) 
(6,513) 
Set-off 
1,136 
1,055 
Net deferred tax liability 
(4,367) 
(5,458) 
 
Movement in deferred tax balances 
The movement in deferred tax balances during the year was all recognised in the consolidated income statement. 
Deferred tax assets not recognised 
Deferred tax assets have not been recognised in respect of the following items because it is not probable that future 
taxable profit will be available against which the Group can utilise the benefits: 
In thousands of AUD 
2024 
2023 
Revenue losses 
3,986 
2,745 
Capital losses 
235,333  
235,324  
Gross tax losses carried forward 
239,319 
238,069 
These tax losses do not have an expiry date. 
Accounting policy 
Income tax on the profit or loss for the year comprises current and deferred tax. Current and deferred tax is recognised in 
the consolidated income statement except to the extent that it relates to a business combination, or items recognised 
directly in equity or in other comprehensive income. 
Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively 
enacted at the reporting date, and any adjustment to tax payable in respect of previous years. 
Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for taxation purposes. The following temporary differences are not 
provided for: goodwill, the initial recognition of assets or liabilities that affect neither the accounting nor the taxable profit, 
and differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable 
future. 
The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.  
Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax liabilities and assets, 
and they relate to income taxes levied by the same tax authority on the same taxable entity, or on different taxable entities, 

ENERO ANNUAL REPORT 2024
  |   80
 
6.      Income tax expense and deferred tax (continued) 
but they intend to settle current tax liabilities and assets on a net basis or their tax assets and liabilities will be realised 
simultaneously. 
A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available, against 
which the asset can be utilised. Deferred tax assets are reduced to the extent that it is no longer probable that the related 
tax benefit will be realised. 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   81
ENERO ANNUAL REPORT 2024
 
7. Cash and cash equivalents 
In thousands of AUD 
2024 
2023 
Cash at bank and on hand 
45,946 
51,667 
Bank short-term deposits 
757 
765 
Cash and cash equivalents in the consolidated statement of financial position  
and the consolidated statement of cash flows 
46,703 
52,432 
For cash flow presentation purposes, cash and cash equivalents include cash on hand, and short-term deposits with 
original maturities of three months or less that are readily convertible to known amounts of cash and which are subject to 
an insignificant risk of change in value. The Group has pledged short-term deposits amounting to $684,000 for indemnity 
guarantee facilities (see Note 17 Interest bearing liabilities).  
The Group’s exposure to interest rate risk and a sensitivity analysis for financial assets and liabilities are disclosed in  
Note 20 Financial risk management/financial instruments. 
Reconciliation of cash flows from operating activities 
(i) Reconciliation of cash 
For the purpose of the consolidated statement of cash flows, cash includes cash on hand and at bank and short-term 
deposits at call, net of outstanding bank overdrafts. Cash at the end of the financial year as shown in the Consolidated 
statement of cash flows is reconciled to the related items in the consolidated statement of financial position as follows: 
In thousands of AUD 
 
2024 
2023 
Cash assets 
 
45,946 
52,432 
(ii) Reconciliation of profit after income tax to net cash provided by 
operating activities 
 
 
 
(Loss)/Profit after income tax 
 
(37,138) 
81,476 
Add/(less) non-cash items: 
 
 
 
Loss on disposal of controlled entities 
 
2,154 
– 
Impairment 
 
70,827 
– 
Loss on sale of plant and equipment 
 
54 
16 
Share-based payments expense 
 
1,086 
2,501 
Depreciation of plant and equipment 
 
1,460 
2,077 
Depreciation of right-of-use assets 
 
4,402 
4,253 
Amortisation of identifiable intangibles 
 
4,052 
3,739 
Contingent consideration fair value (gain)/loss 
 
(22,421) 
(34,648) 
Contingent consideration present value interest 
 
941 
2,311 
Lease present value interest 
 
– 
232 
Accrued interest and fees on bank loan 
 
11 
37 
Decrease/(increase) in income taxes payable (net) 
 
4,210 
(3,285) 
(Increase)/decrease in deferred tax (net) 
 
(1,683) 
(172) 
Net cash provided by operating activities before changes in  
assets and liabilities 
 
27,955 
58,537 
Changes in assets and liabilities: 
 
 
 
Increase in trade and other receivables 
 
(3,436) 
(4,661) 
Decrease/(Increase) in work in progress 
 
234 
(213) 
Increase in prepayments 
 
(131) 
(948) 
Decrease in other assets 
 
5 
233 
(Decrease)/Increase in payables and accruals 
 
(2,536) 
14,177 
Increase/(Decrease) in unearned income 
 
4,982 
(5,122) 
Decrease in employee benefits 
 
(109) 
(523) 
Net cash from operating activities 
 
26,964 
61,480 
 

ENERO ANNUAL REPORT 2024
  |   82
 
8. Trade and other receivables 
In thousands of AUD 
Note 
2024 
2023 
Current 
 
 
 
Trade receivables 
 
77,642 
72,423 
Less: provision for impairment loss 
20 
(221) 
(617) 
 
 
77,421 
71,806 
Other receivables 
 
532 
2,995 
Total trade and other receivables 
 
77,953 
74,801 
No interest is charged on trade receivables. The Group’s exposure to credit and currency risk and impairment losses 
related to trade and other receivables is disclosed in Note 20 Financial risk management/financial instruments. 
9. Other assets 
In thousands of AUD 
2024 
2023 
Current 
 
 
Work in progress 
3,273 
3,506 
Prepayments 
3,892 
3,760 
Other current assets 
369 
478 
 
7,534 
7,744 
Non-current 
 
 
Deposits 
271 
169 
 
271 
169 
 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   83
ENERO ANNUAL REPORT 2024
 
10. Plant and equipment 
In thousands of AUD 
Computer 
equipment 
Office 
furniture and 
equipment 
Plant and 
equipment 
Leasehold 
improvements 
Total 
2024 
 
 
 
 
 
Cost 
4,954 
1,980 
174 
4,622 
11,730 
Accumulated depreciation 
(3,750) 
(1,659) 
(174) 
(4,358) 
(9,941) 
Net carrying amount 
1,204 
321 
– 
264 
1,789 
Reconciliations of the carrying amounts of each class of plant and equipment: 
Carrying amount at the beginning of the 
year 
1,552 
423 
– 
592 
2,567 
Additions 
600 
82 
– 
66 
748 
Depreciation 
(923) 
(147) 
–  
(390) 
(1,460) 
Effect of movements in exchange rates 
(3) 
(6) 
– 
(4) 
(13) 
Disposals 
(22) 
(31) 
– 
– 
(53) 
Carrying amount at the end of the year 
1,204 
321 
– 
264 
1,789 
 
2023 
 
 
 
 
 
Cost 
5,243 
2,136 
174 
4,672 
12,225 
Accumulated depreciation 
(3,691) 
(1,713) 
(174) 
(4,080) 
(9,658) 
Net carrying amount 
1,552 
423 
– 
592 
2,567 
Reconciliations of the carrying amounts of each class of plant and equipment: 
Carrying amount at the beginning of the 
year 
1,575 
266 
7 
1,352 
3,200 
Additions 
690 
301 
– 
96 
1,087 
Acquired through business combinations 
(Note 23) 
259 
4 
– 
17 
280 
Depreciation 
(1,038) 
(163) 
(1) 
(875) 
(2,077) 
Effect of movements in exchange rates 
66 
17 
– 
21 
104 
Disposals 
– 
(2) 
(6) 
(19) 
(27) 
Carrying amount at the end of the year 
1,552 
423 
– 
592 
2,567 
Accounting policy 
(i) Recognition and measurement 
Plant and equipment are stated at cost less accumulated depreciation (see below) and impairment losses (see Note 21 
Impairment of non-financial assets). The cost of the asset also includes the cost of replacing parts on an item of plant and 
equipment when it is probable that the future economic benefits embodied within the item will flow to the Group and the 
cost of the item can be measured reliably. Additionally, the carrying amount of the replaced part is derecognised. 
Cost includes expenditure that is directly attributable to the acquisition of the asset. Purchased software that is integral to 
the functionality of the related equipment is capitalised as part of that equipment. All other costs are charged to the 
consolidated income statement as incurred. Where parts of an item of plant and equipment have different useful lives, they 
are accounted for as separate items of plant and equipment.  
(ii) Derecognition 
An item of property, plant and equipment is derecognised when it is sold or otherwise disposed of, or when its use is 
expected to bring no future economic benefits. Gains and losses on derecognition are determined by comparing the 
proceeds with the carrying amount and recognised within ‘Administration expenses’ in the consolidated income statement. 
(iii) Depreciation 
Depreciation is charged to the consolidated income statement on a straight-line basis over the assets’ estimated useful 
lives. The major categories of plant and equipment were depreciated in the current and, where applicable, comparative 
period as follows: 
 
 
Computer equipment 
25% to 40% 
Office furniture and equipment 
10% to 25% 
Plant and equipment 
10% to 25% 
Leasehold improvements 
Life of lease 
Depreciation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate. 

ENERO ANNUAL REPORT 2024
  |   84
 
11. Right-of-use assets 
In thousands of AUD 
2024 
2023 
Property leases 
 
 
Cost 
27,807 
24,196 
Accumulated depreciation 
(13,196) 
(11,216) 
Net carrying amount 
14,611 
12,980 
Reconciliations of the carrying amounts of right-of-use assets: 
 
 
Carrying amount at the beginning of the year 
12,980 
5,950 
Additions 
6,255 
5,129 
Acquisition through business combinations (Note 23) 
– 
239 
Impairment 
(104) 
– 
Re-measurement of lease liabilities 
36 
5,536 
Depreciation 
(4,402) 
(4,253) 
Effect of movements in exchange rates 
(154) 
379 
Carrying amount at the end of the year 
14,611 
12,980 
During the current year, the Group recognised $207,000 (2023: $61,000) occupancy costs in the consolidated income 
statement in relation short-term leases that have a lease term of 12 months or less. 
 
Accounting policy 
The Group leases many assets, including properties and office equipment. At the inception of a contract, the Group 
assesses whether a contract is, or contains, a lease based on whether the contract conveys the right to control the use of an 
identified asset for a period of time in exchange for consideration. The Group assesses if a contract conveys the right to 
control the use of an identified asset if:  
• 
the contract involves the use of an identified asset; 
• 
the Group has the right to obtain substantially all of the economic benefits from use of the asset throughout the 
period of use; and 
• 
the Group has the right to direct the use of the asset. 
The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is 
initially measured at cost, which comprises the initial amount of lease liability adjusted for any lease payments made at or 
before the commencement date, plus any initial direct costs incurred and an estimate of cost to dismantle and remove the 
underlying asset less any lease incentive received. The right-of-use asset is subsequently measured at cost less any 
accumulated depreciation and impairment losses (see Note 21 Impairment of non-financial assets) and adjusted for certain 
re-measurements of lease liability. The assets are depreciated over the term of the lease on a straight-line basis.  
The lease liability is initially measured at the present value of the lease payments (fixed payments less any lease 
incentives receivable and variable lease payments) that are not paid at the commencement date, discounted using the 
interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate for the 
same term as the underlying lease. Generally, the Group uses its incremental borrowing rate as the discount rate. Lease 
liability is re-measured when there is a change in future lease payments arising from a change in an index rate, changes in 
the assessment of whether a purchase or extension option is reasonably certain to be exercised or a termination option is 
reasonably certain not to be exercised. When the lease liability is re-measured in this way, a corresponding adjustment is 
made to the carrying amount of the right-of-use asset, or is recorded in the consolidated income statement if the carrying 
amount of the right-of-use asset has been reduced to zero. 
The Group has elected to use the exemption not to recognise right-of-use assets and lease liabilities for short-term leases 
that have a lease term of 12 months or less and leases of low-value assets. The payments associated with these leases 
are recognised as occupancy costs on a straight-line basis over the lease term.  
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   85
ENERO ANNUAL REPORT 2024
 
12. Intangible assets 
In thousands of AUD 
Goodwill 
Contracts and 
customer 
relationships 
Website and 
Software  
Total 
2024 
 
 
 
 
Cost 
131,952 
29,911 
2,021 
163,884 
Accumulated amortisation 
(856) 
(12,780) 
(396) 
(14,032) 
Net carrying amount 
131,096 
17,131 
1,625 
149,852 
Reconciliations of the carrying amounts of intangibles: 
 
 
 
 
Carrying amount at the beginning of the year 
205,292 
20,917 
1,474 
227,683 
Additions 
– 
– 
503 
503 
Impairment 
(70,693) 
(29) 
– 
(70,722) 
Disposals 
(2,641) 
– 
– 
(2,641) 
Amortisation 
– 
(3,694) 
(358) 
(4,052) 
Effect of movements in exchange rates 
(862) 
(63) 
6 
(919) 
Carrying amount at the end of the year 
131,096 
17,131 
1,625 
149,852 
 
 
2023 
 
 
 
 
Cost 
206,246 
30,011 
1,519 
237,776 
Accumulated amortisation 
(954) 
(9,094) 
(45) 
(10,093) 
Net carrying amount 
205,292 
20,917 
1,474 
227,683 
Reconciliations of the carrying amounts of intangibles: 
 
 
 
 
Carrying amount at the beginning of the year 
112,236 
2,428 
– 
114,664 
Acquired through business combinations 
88,297 
22,183 
1,519 
111,999 
Amortisation 
– 
(3,694) 
(45) 
(3,739) 
Effect of movements in exchange rates 
4,759 
– 
– 
4,759 
Carrying amount at the end of the year 
205,292 
20,917 
1,474 
227,683 
Amortisation charge 
The amortisation charge of $4,052,000 (2023: $3,739,000) is recognised in the depreciation and amortisation expense in 
the consolidated income statement. 
Goodwill CGU group allocation 
In thousands of AUD 
2024 
2023 
Cash Generating Unit (CGU): 
 
 
Technology, Healthcare and Consumer Practice (THC)1  
98,738 
101,074 
OB Media2 
15,222 
– 
Creative technology and Data2 
– 
15,921 
ROI DNA 
17,135 
80,603 
GetIT 
– 
7,694 
Net carrying amount 
131,095 
205,292 
1 This CGU has been re-named from prior year where it was ‘Brand Transformation’ 
2 The Group implemented a new segment structure resulting in change in composition of its CGU group. Accordingly 
carrying value of goodwill (previously fully allocated to Creative Technology and Data CGU) was reallocated to OBMedia 
CGU and Technology, Healthcare and Consumer Practice CGU using a relative value approach. Under this approach 
relative value of goodwill is determined by reference to value-in-use of CGUs as at the date of re-organisation. The Group 
completed an assessment for impairment before the reallocation of goodwill using the same assumptions as those applied 
by the Group in its financial report for the year ended 30 June 2023 and concluded that the recoverable amount of CGUs 
exceeded the carrying value.   
 
OBMedia has been separated into its own CGU and the agencies have been grouped into Technology, Healthcare and 
Consumer Practice CGU, ROI DNA CGU and GetIT CGU however, the re-organisation had no impact on ROI DNA and 
GetIT CGUs. The decrease in the goodwill carrying value as compared to the prior reporting period is due to the 
impairment booked in respect of the ROI DNA and GetIT GCUs and the relative value of goodwill relating to the disposal of 
CPR.   
 
 

ENERO ANNUAL REPORT 2024
  |   86
 
12. Intangible assets (continued) 
Accounting policy 
(i) Goodwill 
Goodwill acquired in a business combination is initially measured at cost. Cost is measured as the cost of the business 
combination minus the net fair value of the acquired and identifiable assets, liabilities and contingent liabilities. 
Following initial recognition, goodwill is measured at cost less any accumulated impairment losses. 
Goodwill is allocated to cash-generating units expected to benefit from synergies created by the business combination. 
Goodwill is not amortised, but instead is reviewed for impairment annually or more frequently if events or changes in 
circumstances indicate that the carrying value may be impaired. 
(ii) Other intangible assets 
Other intangible assets acquired separately are measured on initial recognition at cost. The other intangible assets 
acquired in business combinations are mainly customer relationships and customer contracts. The cost of these assets is 
their fair value at date of acquisition based on valuation techniques generally using the excess earnings method. Following 
initial recognition, intangible assets are carried at cost less amortisation and any impairment losses.  
Subsequent expenditure 
Subsequent expenditure on capitalised intangible assets is capitalised only when it increases the future economic benefits 
embodied in the specific asset to which it relates. All other expenditure is expensed as incurred. 
(iii) Amortisation 
Intangible assets other than goodwill are amortised on a straight-line basis over their estimated useful lives from the date 
they are available for use. Customer contracts and relationships are amortised over a four to six-year period. 
Amortisation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate. 
(iv) Impairment 
Refer to Note 21 Impairment of non-financial assets for further details on impairment. 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   87
ENERO ANNUAL REPORT 2024
 
13. Trade and other payables 
In thousands of AUD 
2024 
2023 
Current 
 
 
Trade payables  
55,140 
53,633 
Other payables and accrued expenses 
21,033 
24,461 
Unearned revenue 
25,205 
20,222 
101,378 
98,316 
The Group’s exposure to currency and liquidity risk related to trade and other payables is disclosed in Note 20 Financial 
risk management/financial instruments. 
 
14. Contingent consideration payable 
In thousands of AUD 
 
2024 
2023 
Current 
 
 
Contingent consideration payable 
3,740 
4,316 
Non-current 
 
 
Contingent consideration payable 
1,759 
26,424 
Total 
5,499 
30,740 
Reconciliations of the carrying amounts of 
contingent consideration payable: 
 
 
 
 
 
Carrying amount at the beginning of the year 
 
 
 
30,740 
10,113 
Recognised in business combinations (Note 23) 
 
 
 
– 
53,467 
Re-assessment of contingent consideration 
 
 
 
(22,421) 
(34,648) 
Unwind of present value interest 
 
 
 
941 
2,311 
Effect of movements in exchange rates 
 
 
 
166 
2,168 
Contingent consideration paid 
 
 
 
(3,927) 
(2,671) 
Carrying amount at the end of the year 
 
 
 
5,499 
30,740 
During the current year, the Group recognised a contingent consideration fair value gain of $22,421,000 (2023: gain of 
$34,648,000) relating to a change in the best estimate of future contingent consideration payable to the vendors of ROI 
DNA and GetIT. 
Accounting policy 
Contingent consideration payable is initially recognised at fair value in connection with a business combination. The liability 
is discounted using a market interest rate for the liability and a present value interest charge is recognised in the 
consolidated income statement as the discount unwinds. Any change in estimate of contingent consideration payable is 
recognised in the consolidated income statement as a fair value gain or loss during the period when the estimate is 
revised. 
Key estimates 
There is uncertainty around the actual payments that will be made as the payments are subject to the performance of ROI 
DNA and GetIT subsequent to the reporting date. Factors which could vary the amount of contingent consideration 
payable due include a net revenue, EBITDA and EBIT threshold for future payments, the basis of the average net revenue 
over the contingent consideration period and purchase price cap . Actual future payments may differ from the estimated 
liability. A sensitivity analysis for Contingent consideration payable is disclosed in Note 20 Financial risk 
management/financial instruments. 
Level 3 fair values 
Refer to Note 20. 
 
 

ENERO ANNUAL REPORT 2024
  |   88
 
15. Lease liabilities 
This note provides information about the contractual terms of the Group’s leases. For more information about the Group’s 
exposure to interest rate risk, liquidity risk and foreign currency risk, see Note 20 Financial risk management/financial 
instruments. 
In thousands of AUD 
2024 
2023 
Current 
 
 
Lease liabilities 
4,149 
4,264 
Non-current 
 
 
Lease liabilities 
11,598 
9,878 
Total 
15,747 
14,142 
 
Reconciliations of the carrying amounts of lease 
liabilities: 
 
 
 
 
 
Carrying amount at the beginning of the year 
 
 
 
14,142 
8,597 
Additions 
 
 
 
6,255 
5,139 
Acquired controlled entities 
 
 
 
- 
239 
Re-measurement of lease liabilities 
 
 
 
36 
5,535 
Repayments 
 
 
 
(5,112) 
(6,053) 
Present value interest relating to lease liabilities 
 
 
 
584 
232 
Effect of movements in exchange rates 
 
 
 
(158) 
453 
Carrying amount at the end of the period 
 
 
 
15,747 
14,142 
 
Accounting policy 
Refer to Note 11. 
 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   89
ENERO ANNUAL REPORT 2024
 
16. Employee benefits 
In thousands of AUD 
 
2024 
2023 
Aggregate liability for employee benefits, including on-costs 
 
 
Current 
 
 
Annual leave 
4,555 
4,677 
Long service leave 
1,022 
1,180 
5,577 
5,857 
Non-current 
 
 
Long service leave 
1,167 
1,027 
The Group has recognised $2,576,000 (2023: $2,532,000) as an expense in the consolidated income statement for 
defined contribution plans during the reporting period. 
Accounting policy 
Provision is made for employee benefits including annual leave and long service leave for employees. 
(i) Long-term employee benefits 
The Group’s net obligation in respect of long-term service benefits, other than superannuation and pension plans, is the 
amount of future benefit that employees have earned in return for their service provided up to the reporting date. The 
obligation is calculated using expected future increases in wage and salary rates, including related on-costs and expected 
settlement dates, and is discounted using the rates attached to the high quality corporate bonds which have maturity dates 
approximating to the terms of the Group’s obligations.  
(ii) Wages, salaries, annual leave and non-monetary benefits 
Liabilities for employee benefits for wages, salaries and annual leave, that are due to be settled within 12 months of the 
reporting date, represent present obligations resulting from employees’ services provided to reporting date and are 
calculated at undiscounted amounts based on remuneration wage and salary rates that the Group expects to pay as at 
reporting date, including related on-costs. 
A provision is recognised for the amount expected to be paid under short-term cash bonus or profit-sharing plans if the 
Group has a present legal or constructive obligation to pay this amount as a result of past services provided by the 
employee and the obligation can be reliably estimated. 
(iii) Termination benefits 
Termination benefits are charged to the consolidated income statement when the Group is demonstrably committed, 
without realistic possibility of withdrawal, to a formal detailed plan to either terminate employment before the normal 
retirement date, or to provide termination benefits as a result of an offer made to encourage voluntary redundancy. 
Termination benefits for voluntary redundancies are charged to the consolidated income statement if the Group has made 
an offer encouraging voluntary redundancy, it is probable that the offer will be accepted, and the number of acceptances 
can be estimated reliably. 
 
 
 

ENERO ANNUAL REPORT 2024
  |   90
 
17. Interest bearing liabilities 
In thousands of AUD 
 
2024 
2023 
Current 
 
 
Unsecured bank loan 
3,000 
– 
Non-current 
 
 
Unsecured bank loan 
– 
8,735 
Financing arrangements 
The Group has access to the following lines of credit: 
 
In thousands of AUD 
2024 
Total Credit 
2024 
Utilised 
2023 
Total Credit 
2023 
Utilised 
Bank loan (cash advance) 
50,000 
3,000 
50,000 
8,735 
Indemnity guarantee 
3,151 
1,678 
3,351 
2,031 
Credit card 
1,361 
300 
1,345 
306 
 
54,512 
4,978 
54,696 
11,072 
 
The Group was in compliance with all covenants as at 30 June 2024. 
 
All finance facilities are negotiated by the Company on behalf of the Group. The carrying amount of amounts drawn on 
facilities as at the reporting date equates to face value. 
Cash advance facility 
The cash advance facility is an unsecured revolving multi-currency general-purpose facility with Westpac Banking 
Corporation (Westpac). The bank loan matures in June 2025 at a commercial interest rate. In the case of funds drawn in 
AUD, the interest rate is Bank Bill Swap rate (BBSY) plus margin. In the case of funds drawn in USD, the interest rate is 
Secured Overnight Funding Rate (SOFR) plus a credit adjustment spread. 
Indemnity guarantee facility 
The indemnity guarantee facility is in place to support financial guarantees for property rental and other obligations. The 
indemnity guarantees issued by banks other than Westpac are secured by cash deposits held by the issuing bank. The 
Group has pledged short-term deposits amounting to $684,000 for indemnity guarantee facilities at 30 June 2024. 
Credit card facility 
The credit card facility is subject to annual review and is subject to application approval and the bank or financial services 
company’s standard terms and conditions. 
The Group’s exposure to interest rate risk and a sensitivity analysis for financial assets and liabilities are disclosed in  
Note 20 Financial risk management/financial instruments. 
Accounting policy 
Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently measured 
at amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption amount is 
recognised in profit or loss over the period of the borrowings using the effective interest method. Borrowings are classified 
as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 12 months 
after the balance sheet date. 
 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   91
ENERO ANNUAL REPORT 2024
 
18. Capital and reserves 
In thousands of AUD 
2024 
2023 
Share capital 
 
 
Ordinary shares, fully paid 
115,262 
117,815 
The Company does not have authorised capital or par value in respect of its shares. 
 
Movement in ordinary shares 
2024 
Shares 
2024 
In thousands 
of AUD 
2023 
Shares 
2023 
In thousands 
of AUD 
Balance at beginning of year  
92,334,315 
117,815 
88,045,107 
104,861 
Shares issued to the employees of the Group on 
exercise of Share Appreciation Rights(i) 
32,984 
52 
820,120 
2,690 
Shares issued to vendors of ROI DNA and GetIT(ii) 
- 
- 
3,855,147 
10,857 
Share buy-back 
(1,632,178) 
(2,605) 
(386,059) 
(593) 
Balance at end of year 
90,735,121 
115,262 
92,334,315 
117,815 
(i) 
Share capital recognised during the year on the exercise of Share Appreciation Rights is based on the VWAP of the Company’s shares for the 20 business days prior to 
the vesting date of the rights of $1.60 (2023: $3.28). 
(ii) 
Share capital recognised on shares issued to vendors of ROI DNA and GetIT. 
Holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per 
share at shareholder meetings. 
Share buy-back 
When the Company re-acquires its own ordinary shares as the result of a share buy-back, those shares are deducted from 
equity and the associated shares are cancelled. No gain or loss is recognised in the consolidated income statement and 
the consideration paid including any directly attributable incremental costs is recognised directly in equity. 
On 4 April 2023, the Company announced an on-market buy-back of shares with a maximum number of ordinary Enero 
shares to be acquired of 8,804,510 which commenced on 1 May 2023. From 1 May 2023 to 30 June 2024 the Company 
purchased and cancelled 2,018,237 ordinary shares at a total cost of $3,198,124 including brokerage costs at an average 
of $1.60 excluding brokering costs. 
Profit appropriation reserve 
The profit appropriation reserve comprises profits appropriated by the parent entity in order to pay dividends. 
Foreign currency translation reserve 
The translation reserve comprises all foreign currency differences arising from the translation of the financial statements of 
foreign operations. 
Share-based payment reserve 
The share-based payment reserve comprises the cumulative expense relating to the fair value of options, rights and equity 
plans on issue to Key Management Personnel, senior Executives and employees of the Group less amounts transferred to 
share capital on exercise of options, rights and equity plans. 
Dividends 
Dividend declared and/(or) paid by the Company to its members: 
Cents per 
share 
Total amount  
in thousands of 
AUD 
Date of payment 
During the year ended 30 June 2024 
 
 
 
Fully franked final dividend – 2023 
4.5 
4,139 
28 September 2023 
Fully franked interim dividend – 2024 
3.0 
2,741 
12 April 2024 
Subsequent to the balance sheet date, at the date of this report 
 
 
 
Fully franked final dividend – 2024  
2.0 
1,815 
3 October 2024 
During the year ended 30 June 2023 
 
 
 
Fully franked final dividend – 2022 
6.5 
6,027 
4 October 2022 
Fully franked interim dividend – 2023 
6.5 
6,027 
15 March 2023 
 

ENERO ANNUAL REPORT 2024
  |   92
 
18. Capital and reserves (continued) 
Dividend franking account 
In thousands of AUD 
2024 
2023 
Franking credits available for future years at 30% to shareholders of Enero Group Limited  
996 
5,273 
The above amounts represent the balance of the franking account at the end of the financial year adjusted for: 
• 
franking credits that will arise from the payment of the current tax liability; 
• 
franking debits that will arise from the payment of dividends recognised as a liability at year end; 
• 
franking credits that will arise from the receipt of dividends recognised as receivables at year end; and 
• 
franking credits that may be prevented from being distributed in subsequent years. 
The ability to utilise the franking credits is dependent upon there being sufficient available profits to declare dividends and 
any restrictions to paying dividends.  
 
Accounting policy 
(i) Ordinary shares 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of ordinary shares and share 
options are recognised as a deduction from equity, net of tax effects. 
(ii) Dividends 
Dividends are recognised as a liability in the period in which they are declared. 
(iii) Transaction costs 
Transaction costs of an equity transaction are accounted for as a deduction from equity, net of any related income tax 
benefit. 
 
19. Earnings per share  
Profit attributable to equity holders of the parent 
In thousands of AUD 
2024 
2023 
(Loss)/Profit for the year 
(37,138) 
81,476 
Non-controlling interests 
(7,049) 
(25,002) 
(Loss)/Profit for the year attributable to equity holders of the parent 
(44,187) 
56,474 
 
Weighted average number of ordinary shares 
In thousands of shares 
2024 
2023 
Weighted average number of ordinary shares – basic 
91,422 
92,485 
Shares issuable under equity-based compensation plans 1 
- 
619 
Weighted average number of ordinary shares – diluted 
91,422 
93,104 
 
Earnings per share 
In AUD cents 
2024 
2023 
Basic 
(48.3) 
61.1 
Diluted 
(48.3) 
60.7 
Accounting policy 
The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by 
dividing the profit or loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary 
shares outstanding during the period. Diluted EPS is determined by adjusting the profit and loss attributable to ordinary 
shareholders and the weighted average number of ordinary shares outstanding for the effects of all dilutive potential 
ordinary shares, which comprise share rights granted to employees. 
1 In accordance with AASB133, Earnings per share, options that could potentially dilute basic earnings per share have not 
been included in the calculation of diluted earnings per share shown below because they are anti dilutive for the periods 
presented.  The potential ordinary shares that may be dilutive is 50.
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   93
ENERO ANNUAL REPORT 2024
 
20. Financial risk management/financial instruments  
The Group’s exposure to financial risks, objectives, policies and processes for managing the risks including methods used 
to measure the risks, and the management of capital, are presented below. 
The Group’s activities expose it to the following financial risks: 
• 
credit risk; 
• 
liquidity risk; and  
• 
market risk. 
The Group’s principal financial instruments comprise cash, receivables, payables, interest-bearing liabilities, contingent 
consideration payable and other financial liabilities. 
The Board has overall responsibility for the oversight of the risk management framework. Risk management policies are 
established to identify and analyse the risks faced by the Group, to set appropriate risk limits and controls, and to monitor 
risks and adherence to limits. Risk management policies and systems are reviewed regularly and modified as appropriate 
to reflect changes in market conditions and the Group’s activities. 
The Group considers that there are no changes to the objectives, policies and processes to managing risk and the 
exposure to risks from the prior reporting period. 
Credit risk  
Exposure to credit risk 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligation, and arises principally from the Group’s receivables from customers.  
Each subsidiary performs credit analysis of a new customer and standard payment terms are offered only to creditworthy 
customers.  
During the year ended 30 June 2024, the Group entered into transactions with approximately 390 unique customers. The 
10 largest customers accounted for 49% of Net Revenue for the year ended 30 June 2024, with one customer accounting 
for more than 20% of Net Revenue. There are no material credit exposures relating to a single receivable or groups of 
receivables. 
The maximum exposure to credit risk is net of any provisions for impairment of those assets, as disclosed in the 
consolidated statement of financial position. 
The carrying amount of financial assets and contract assets represents the maximum credit exposure. The maximum 
credit exposure to credit risk at the reporting date was: 
 
 
Carrying amount 
In thousands of AUD 
Note 
2024 
2023 
Cash and cash 
equivalents 
7 
46,703 
52,432 
Trade and other 
receivables 
8 
77,953 
74,801 
Work in progress 
9 
3,273 
3,506 
Deposits 
9 
271 
169 
 
 
128,200 
130,908 
The Group’s maximum exposure to trade receivables credit risk at the reporting date was: 
 
 
Carrying amount 
In thousands of AUD 
Note 
2024 
2023 
Trade receivables 
8 
77,421 
71,806 
The Group’s credit risk exposure is consistent across the geographic and business segments in which the Group operates. 

ENERO ANNUAL REPORT 2024
  |   94
 
20. Financial risk management/financial instruments (continued) 
The movement in the allowance for impairment in respect of trade receivables during the year was as follows: 
In thousands of AUD 
2024 
2023 
Balance at 1 July 
617 
225 
Reversal of prior year recognized 
in income statement 
(57) 
255 
Provision raised during year 
– 
137 
Provision used during year 
(339)  
–  
Balance at 30 June 
221 
617 
 
 
 
Average credit loss for year(i) 
– 
– 
Credit loss provision at balance 
date(ii) 
0.3% 
0.9% 
(i) Average credit loss for year is calculated by dividing impairment loss recognised for the year by the gross trade receivables balance.  
(ii) Credit loss provision at balance date is calculated by dividing the provision by the gross trade receivable balance.  
The average credit loss was assessed at 30 June 2024 and the Group continues to provide for expected credit losses 
higher than the average credit loss for each financial year.  
Impairment losses 
The ageing of the Group’s trade receivables at the reporting date was: 
In thousands of AUD 
2024 
2023 
Not past due 
72,538 
63,872 
Past due and less than 90 days 
2,608 
7,042 
Past due and more than 90 days 
2,278 
892 
Past due, more than 90 days 
and impaired 
218 
617 
Gross trade receivables 
77,642 
72,423 
Less: Impairment(i) 
(221) 
(617) 
Net trade receivables 
77,421 
71,806 
(i) Impairment includes trade receivables specifically impaired of $61,000 (2023: $427,000) plus expected credit losses of $160,000 (2023: $190,000). 
Foreign exchange risk 
Foreign exchange risk arises from transactions and recognised assets and liabilities and net investments in foreign 
operations. The Group’s general operating policy historically has been to conduct business in the currency of the local 
area in which businesses of the Group are geographically located, thereby naturally hedging the consideration resulting 
from client work. Businesses of the Group maintain bank accounts in the currency of these transactions solely for 
working capital purposes. 
The Group is exposed to movements in foreign currency exchange rates in respect of the translation of net assets and 
income statement of foreign subsidiaries and equity accounted investments. The group does not hedge the translation 
effect of exchange rate movements on the income statements or balance sheets of foreign subsidiaries, as it regards 
these as long term investments. 
Currency risk 
Currency risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of changes 
in foreign exchange rates. The source and nature of this risk arises from operations and translation risks. 
In the current year, the operating businesses generated approximately 66% of their Net Revenue and 64% of their 
EBITDA from international markets. The Group’s reporting currency is Australian dollars. However, the international 
operations give rise to an exposure to changes in foreign exchange rates, as the majority of its revenues from outside 
Australia are denominated in currencies other than Australian dollars, most significantly Great British pound (GBP) and 
US dollar (USD). 
The Group’s currency risk exposure is predominantly to consolidated Australian dollar translation risk as the majority of 
transactions denominated in foreign currencies are transacted by entities within the Group with the same functional 
currency as the relevant transaction. Additionally, as at 30 June 2024, the Group held AUD denominated bank loans of  
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   95
ENERO ANNUAL REPORT 2024
 
20. Financial risk management/financial instruments (continued) 
AUD 3,000,000 (2023: 8,735,000 (USD 5,800,000)) which were initially drawn in order to fund the acquisition of ROI DNA 
Inc., a USA based agency. In future financial reporting periods, the Group intends to hedge its exposure to changes in the 
value of its net investment in its US foreign operations through these borrowings as they are denominated in the same 
currency as the foreign operation’s functional currency. 
 
Market risk 
Market risk is the risk relating to changes in market prices, such as foreign exchange rates, interest rates and equity 
prices, which will affect the Group’s income or the value of its holding of financial instruments. The objective of market risk 
management is to manage and control market risk exposure within acceptable parameters, while optimising the return. 
Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they become due. The Group’s 
approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient liquidity to meet its 
liabilities when due. 
The Group manages liquidity risk by monitoring forecast operating cash flows and committed unutilised facilities (refer to 
Note 17); and re-estimating the value of contingent consideration liabilities semi-annually. The following are the contractual 
maturities of financial liabilities, including estimated interest payments. 
 
Liquidity risk in relation to contingent consideration liabilities 
There are critical accounting estimates and judgements in relation to contingent consideration liabilities. Refer to Note 14 
Contingent consideration payable for further details. 
There are no other significant uncertainties in the timing or amounts of contractual liabilities. 
Interest rate risk 
Interest rate risk refers to the risk that the fair value of the future cash flows of financial instruments will fluctuate because 
of changes in market interest rates. The Group’s borrowings which have a variable interest rate attached give rise to cash 
flow interest rate risk, as do the Group’s lease liabilities. Whilst there is no formal policy in place mandating hedging levels, 
the Group may hedge the interest rate risk by taking out floating to fixed rate swaps on drawn debt. Such interest rate 
swaps have the economic effect of converting borrowings from variable rates to fixed rates. 
The following considerations are made to material interest rate transactions to ensure that the Group: 
• 
is afforded some protection from significant increases in interest rates, thereby adding some degree of certainty 
to the financial budgeting process; and 
• 
maintains sufficient interest rate flexibility to participate in normal yield curve environments without unduly paying 
up for term interest rate hedges; repay debt without significant swap (fixed rate) break costs; and undertake 
interest rate maturity extension trades as appropriate. 
As at 30 June 2024, the Group has not entered into any interest rate swaps to convert the borrowings from variable rate to 
fixed rates. Accordingly, the Group’s interest-bearing liabilities of $3,000,000 at 30 June 2024 (30 June 2023: $8,735,000) 
are variable rate financial instruments. 
2024 
In thousands of AUD 
Carrying 
amount 
Contractual  
cash flows 
Less than  
1 year 
1 to 5 years Over 5 years 
Non-derivative financial liabilities 
 
 
 
 
 
Lease liabilities 
15,747 
17,036 
4,461 
11,584 
991 
Trade and other payables  
(excluding unearned revenue) 
76,173 
76,173 
76,173 
– 
– 
Contingent consideration payable 
5,499 
5,474 
3,717 
1,757 
– 
Interest bearing liabilities 
3,000 
3,179 
3,179 
– 
– 
 
100,419 
101,862 
87,530 
13,341 
991 
2023 
In thousands of AUD 
Carrying 
amount 
Contractual  
cash flows 
Less than  
1 year 
1 to 5 years Over 5 years 
Non-derivative financial liabilities 
 
 
 
 
 
Lease liabilities 
14,142 
15,385 
4,827 
10,528 
30 
Trade and other payables  
(excluding unearned revenue) 
78,094 
78,094 
78,094 
– 
– 
Contingent consideration payable 
30,740 
30,349 
4,516 
25,833 
 
Interest bearing liabilities 
8,735 
9,149 
547 
8,602 
– 
 
131,711 
132,977 
87,984 
44,963 
30 

ENERO ANNUAL REPORT 2024
  |   96
 
20. Financial risk management/financial instruments (continued) 
Cash flow sensitivity analysis for variable-rate instruments 
A reasonably possible change of 100 basis points in interest rates at the reporting dates would have increased 
(decreased) equity and profit or loss by the amounts shown below. This analysis assumes that all other variables, in 
particular foreign currency exchange rate, remain constant. 
 
2024 
In thousands of AUD 
 
 
Profit or Loss 
Equity 
 
100 bp 
increase 
100 bp 
decrease 
100 bp 
increase 
100 bp 
decrease 
Interest-bearing liabilities 
76 
(76) 
- 
- 
 
2023 
In thousands of AUD 
 
 
Profit or Loss 
Equity 
 
100 bp 
increase 
100 bp 
decrease 
100 bp 
increase 
100 bp 
decrease 
Interest-bearing liabilities 
313 
(313) 
- 
- 
 
 
 
 
 
Capital management  
The Group’s key sources of capital are available committed facilities and share capital. The Board seeks to maintain a 
balance between higher returns that might be possible with higher levels of gearing and the advantages afforded by a 
prudent capital position. The Group also has contingent consideration payable as described in Note 14 Contingent 
consideration payable. 
Fair value measurement:  
Level 3 fair values 
The following tables show the valuation techniques used in measuring Level 3 fair values for financial instruments measured 
at fair value in the consolidated statement of financial position, as well as the significant unobservable inputs used. There is 
uncertainty around the actual payments that will be made as the payments are subject to the performance of ROI DNA and 
GetIT subsequent to the reporting date. Factors which could vary the amount of contingent consideration payable due 
include a net revenue, EBITDA and EBIT threshold for future payments, the basis of the average net revenue over the 
contingent consideration period and purchase price cap. Actual future payments may differ from the estimated liability. 
 
Type 
Valuation technique 
Significant 
unobservable inputs 
Inter-relationship between 
significant unobservable 
inputs and fair value 
measurement 
Contingent 
consideration 
payable 
Discounted cash flows: The valuation 
model considers the present value of 
expected capped payments (payable over 
3 years), discounted using a risk-adjusted 
discount rate. The expected payment is 
determined by considering forecast 
performance indicators, the amount to be 
paid under each scenario and the 
probability of each scenario. 
– 
Forecast 
performance 
indicator.  
– 
Risk-adjusted 
discount rate: 5.05% 
- 6.17% (30 June 
2023: 4.28% - 
5.52%) 
The estimated fair value 
would increase (decrease) 
if: 
– 
the forecast 
performance indicators 
are higher (lower); or 
– 
the risk-adjusted 
discount rates were 
lower (higher). 
Reconciliation of Level 3 fair values 
Refer to Note 14 Contingent consideration payable for a reconciliation of the opening and closing carrying amounts of 
contingent consideration payable. 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   97
ENERO ANNUAL REPORT 2024
 
20. Financial risk management/financial instruments (continued) 
Sensitivity analysis 
Reasonably possible changes after 30 June 2024 to one of the significant unobservable inputs, holding other inputs 
constant, would have the following effects on the fair values of contingent consideration: 
In thousands of AUD 
 
Increase 
Decrease 
Movement of 5% in forecast performance indicator 
 
88 
(84) 
Movement of 10% in forecast performance indicator 
 
176 
(160) 
Movement of 15% in forecast performance indicator 
 
264 
(229) 
 
Other items 
The carrying amounts of cash and cash equivalents, trade and other receivables, trade and other payables, interest 
bearing liabilities and lease liabilities approximates their fair value. The fair value which is determined for disclosure 
purposes only is calculated as: 
• 
Trade receivables: is the present value of future cash flows, discounted at the market rate of interest at the reporting 
date. 
• 
Trade and other payables: is the present value of future principal and interest cash flows, discounted at the market 
rate of interest at the reporting date.  
Accounting policy 
Non-derivative financial assets 
Non-derivative financial assets are recognised on the date that they are originated. All other financial assets (including 
assets designated as fair value through the profit and loss) are recognised initially on the trade date at which the Group 
becomes a party to the contractual provisions of the instrument. 
Non-derivative financial assets are derecognised when the rights to receive cash flows from the financial assets have 
expired or have been transferred and the Group has transferred substantially all the risks and rewards of ownership.  
Financial assets and liabilities are offset and the net amount presented in the consolidated statement of financial position 
when, and only when, the Group has a legal right to offset the amounts and intends either to settle on a net basis or to 
realise the asset and settle the liability simultaneously. 
The Group has the following non-derivative financial assets: 
(i) Trade and other receivables 
Trade and other receivables are financial assets with fixed or determinable payments that are not quoted in an active 
market. They arise when the Group provides money or services directly to a debtor with no intention of selling the 
receivable.  
Trade and other receivables are recognised initially at fair value, plus any directly attributable transaction costs. 
Subsequent to initial recognition, trade and other receivables are measured at amortised cost using the effective interest 
method, less a loss allowance equal to the expected credit loss determined under the expected credit loss assessment for 
receivables.  
(ii) Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits with original maturities of three months or less. Bank 
overdrafts that are repayable on demand and form an integral part of the Group’s cash management are included as a 
component of cash and cash equivalents for the purpose of the consolidated statement of cash flows. 
Non-derivative financial liabilities  
The Group has the following non-derivative financial liabilities: lease liabilities, trade, other payables, contingent 
consideration payable and borrowings 
Non-derivative financial liabilities, other than contingent consideration payable, are recognised initially at fair value, plus 
any directly attributable transaction costs. Subsequent to initial recognition, these financial liabilities are measured at 
amortised cost using the effective interest rate method. 
Contingent consideration payable is classified as a financial liability and is measured at fair value through profit or loss. 
Contingent consideration relating to acquisition of subsidiaries is recognised based on management’s best estimate of the 
liability (up to any relevant cap) at the reporting date. The liability is discounted using a market interest rate for the liability 
and a present value interest charge is recognised in the consolidated income statement as the discount unwinds. Any 
change in estimate of contingent consideration payable is recognised in the consolidated income statement as a fair value 
gain or loss during the period when the estimate is revised.

ENERO ANNUAL REPORT 2024
  |   98
20. Financial risk management/financial instruments (continued) 
Impairment of Financial assets (including receivables) 
A financial asset not carried at fair value through profit or loss is assessed on a monthly basis to determine whether there 
is any objective evidence that it is impaired. A financial asset is considered to be impaired if objective evidence indicates 
that one or more events have had a negative effect on the estimated future cash flows of that asset that can be 
estimated reliably. 
Objective evidence that financial assets are impaired can include default or delinquency by a debtor, restructuring of an 
amount due to the Group on terms that the Group would not consider otherwise, and/or indications that a debtor or issuer 
will enter bankruptcy. 
Expected credit loss assessment for receivables and contract assets 
In addition to identifying impairment for specific financial assets, at each reporting date the Group also predicts the 
expected credit loss based on actual credit loss experience of the past three years. Expected credit losses are 
recognised in the consolidated income statement and reflected in an allowance account against receivables. An 
impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its 
carrying amount and the present value of the estimated future cash flows discounted at the original effective interest rate. 
Key estimates 
Trade receivables are carried at amortised cost less impairment. The impairment of these receivables is an estimate 
based on:  
• 
evidence suggesting that an event has occurred leading to a negative effect on the estimated future cash inflow; and  
• 
prediction of expected credit loss based on actual credit loss experience of the past three years.  
Events subsequent to the reporting date but prior to the signing of the consolidated financial statements which indicate a 
negative effect are taken into account in the calculation of impairment. Future events may occur which change these 
estimates of the future cash inflows related to impaired trade receivables. 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   99
ENERO ANNUAL REPORT 2024
 
21. Impairment of non-financial assets 
The process of impairment testing is to estimate the recoverable amount of the assets concerned and recognise an 
impairment loss in the consolidated income statement whenever the carrying amount of those assets exceeds the 
recoverable amount. 
Impairment tests for cash-generating units (CGUs) goodwill 
For impairment testing, goodwill is allocated to the Group’s operating business units that represent the lowest level within 
the Group at which goodwill is monitored for internal management purposes and synergies obtained by the business unit.  
The aggregation of assets in the CGU continues to be based upon the interdependency of the cash inflows generated from 
the service offering and synergies obtained by the business unit. ROI DNA and GetIT were acquired on 1 July 2022. 
Goodwill arising from the acquisition of these new businesses is required to be tested independently of other goodwill 
amounts as this represents the lowest level at which the performance of the respective businesses is monitored due to the 
terms of the earn-out agreements. The THC Practice represents a group of CGUs as this is the lowest level at which the 
goodwill is monitored for internal management purposes.   
The challenging macroeconomic environment in the technology sector has impacted near-term performance of ROI DNA 
and GetIT. The recent performance and the uncertainty around timing of improved market conditions have resulted in an 
impairment assessment for both CGUs in this reporting period.  
The Group recognised an impairment loss of $63,058,000 relating to ROI DNA and $7,664,000 GetIT 
The recoverable amount of the CGUs was based on value in use in both the current and prior year. The methodologies 
and assumptions used for calculating value in use for all of the CGUs have remained materially consistent with those 
applied in prior years. 
Key assumptions  
Key assumptions used in the value in use approach to test for impairment relate to projected five year cash flows, the 
discount rates and the medium-term and long-term growth rates applied to projected cash flows. 
Projected cash flows 
The projected first year of cash flows is derived from next financial year’s risk adjusted budgets. This reflects the best 
estimate of the CGU’s future cash flows at the reporting date. Projected cash flows can differ from future actual cash flows 
and results of operations. Projected cash flows for year two onwards have then been built off Net Revenue and EBITDA 
growth for each CGU. 
Discount rates 
Discount rates are based on the Group’s pre-tax weighted average cost of capital (WACC) adjusted if necessary to reflect 
the specific characteristics of each CGU group and to obtain a post-tax discount rate. Discount rates used are appropriate 
for the currency in which cash flows are generated and are adjusted to reflect the current view on the appropriate debt 
equity ratio and risks inherent in assessing future cash flows. 
Long-term growth rate into perpetuity 
Long-term growth rate is used into perpetuity, based on the expected long-range growth rate for the industry. 
Impairment testing key assumptions: 
CGU Groups 
2024  
 
THC Practice  
 
 
OBMedia 
 
ROI DNA 
 
GetIT 
Post-tax discount rate % 
10.6 – 12.2 
  18.1 
15.0 
13.0 
Long-term perpetuity growth 
rate % 
2.5 
2.5 
2.5 
2.5 
 
CGU Groups 
2023  
 
Brand Transformation  
 
 
Creative Technology and 
Data 
 
ROI DNA 
 
GetIT 
Post-tax discount rate % 
10.5 – 11.8 
11.0 
10.5 
10.2 
Long-term perpetuity 
growth rate % 
2.5 
2.5 
2.5 
2.5 
 
OBMedia has been separated into its own CGU and the agencies have been grouped into Technology, Healthcare and 
Consumer (THC) Practice CGU, ROI DNA CGU and GetIT CGU however, the re-organisation had no impact on ROI DNA 
and GetIT CGUs.  
 

ENERO ANNUAL REPORT 2024
  |   100
 
21. Impairment of non-financial assets (continued) 
Sensitivity range for impairment testing assumptions 
Whilst it is management’s view that the assumptions used for growth rates over the forecast period and the long-term and 
discount rates are reasonable, a sensitivity analysis was performed for each CGU taking into consideration the possible 
impacts of adverse economic conditions over the forecast period.  Specifically, the impact that severe and sustained 
inflation in key geographies, supply chain issues affecting the distribution of customers’ products, or a disruption in the 
credit markets may have on the key assumptions used in determining each CGU’s recoverable amount, being: 
 
• 
lower projected cash inflows as result of reductions, deferrals or cancellations by customers in terms of their 
spending on advertising, marketing and corporate communications projects; 
• 
increased operating costs, including those to attract and retain the talent needed to grow revenues at 
forecast levels; or 
• 
higher discount rates. 
 
The results of this sensitivity analysis were such that any reasonably possible change in these key assumptions upon 
which each CGU’s recoverable amounts were based would not cause the corresponding CGU’s carrying amount to 
exceed its recoverable amount except for ROI DNA and GetIT CGUs.   
 
Management has identified that a reasonably possible change in three key assumptions could cause the carrying amount 
to exceed the recoverable amount for ROI DNA and GetIT CGUs as shown below: 
 
30-Jun-2024  
ROI DNA 
GetIT 
In thousands of AUD 
 
 
Key Assumption 
Change % 
Impact  
Change % 
Impact 
Discount rate 
+0.5% 
(803) 
+0.5% 
(59) 
Revenue growth rate 
-5% 
(1,783) 
-5% 
(189) 
EBITDA margin rate 
-5% 
(7,172) 
-5% 
(1,125) 
 
Accounting policy 
The carrying amounts of the Group’s non-financial assets, other than deferred tax assets, are reviewed at each reporting 
date to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable 
amount is estimated. Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and 
are tested annually for impairment or more frequently if events or changes in circumstances indicate that they might be 
impaired. 
An impairment loss is recognised if the carrying amount of an asset exceeds its recoverable amount. The recoverable 
amount is the higher of an asset’s value in use and fair value less costs to sell. In assessing value in use, the estimated 
future post-tax cash flows are discounted to their present value using a post-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset. 
For the purpose of assessing impairment, assets are grouped together into the smallest group of assets that generates 
cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the 
‘cash-generating unit’).  
Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of goodwill and then to 
reduce the carrying amount of the other assets on a pro-rata basis. 
At each reporting date, the Group reviews non-financial assets other than goodwill that have been previously impaired for 
indications that the conditions that resulted in the impairment have reversed. 
 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   101
ENERO ANNUAL REPORT 2024
 
22. Controlled entities 
Particulars in relation to controlled entities: 
Name 
2024 
% 
2023 
% 
Country of 
incorporation 
Parent entity 
 
 
 
Enero Group Limited 
 
 
 
Controlled entities 
 
 
 
Enero Group UK Holdings Pty Limited 
100 
100 
Australia 
– Enero Group UK Limited 
100 
100 
UK 
Enero Group (US) Pty Limited 
100 
100 
Australia 
– Enero Group (US) Inc. 
100 
100 
USA 
BMF Holdco Pty Limited 
100 
100 
Australia 
BMF Advertising Pty Limited (also as Trustee of The BMF Unit Trust) 
100 
100 
Australia 
The BMF Unit Trust 
100 
100 
Australia 
Hotwire Integrated Communications Pty Limited (Dormant)  
100 
100 
Australia 
Naked Communications Australia Pty Limited (Dormant)  
100 
100 
Australia 
Hotwire Australia Pty Limited 
100 
100 
Australia 
Orchard Marketing Pty Ltd 
100 
100 
Australia 
Alfie Agency Pty Ltd 
100 
100 
Australia 
CPR Communications and Public Relations Pty Limited (Disposed)  
100 
100 
Australia 
Enero Group Finance Pty Limited 
100 
100 
Australia 
Domain Active Holdings Pty Limited 
100 
100 
Australia 
– Domain Active Pty Limited 
100 
100 
Australia 
The Leading Edge Market Research Consultants Pty Limited (Dormant) 
100 
100 
Australia 
– Hotwire Global Communications Pte Ltd  
100 
100 
Singapore 
- 
Hotwire Global Pte Ltd (formerly GetIT Pte Ltd)   
100 
100  
Singapore 
- 
GetIT Japan G.K.   
100 
100 
Japan 
- 
GetIT Comms Sdn Bhd  
100 
100 
Malaysia 
- 
GetIT Communications Private Limited 
100 
100 
India 
The Digital Edge Online Consultants Pty Limited (Dormant) 
100 
100 
Australia 
Brigade Pty Limited (Dormant) 
100 
100 
Australia 
The Hotwire Public Relations Group Limited 
100 
100 
UK 
– Hotwire Public Relations GMBH 
100 
100 
Germany 
– Hotwire Public Relations SARL 
100 
100 
France 
– Hotwire Public Relations SL 
100 
100 
Spain 
– Hotwire Public Relations SRL 
100 
100 
Italy 
– Hotwire Public Relations Limited 
100 
100 
UK 
OBMedia LLC 
51 
51 
USA 
– OBMedia Network 1 L.T.D   
51 
51 
Israel 
IdealAds LLC 
51 
51 
USA 
SiteMath LLC 
51 
51 
USA 
– Clicksciences.com LLC 
51 
51 
USA 
Orchard Creative Technology Inc.  
100 
100 
USA 
Hotwire Public Relations Group LLC 
100 
100 
USA 
ROI DNA, Inc 
100 
100 
USA 
 
 
 
 

ENERO ANNUAL REPORT 2024
  |   102
 
22. Controlled entities (continued) 
Accounting policy 
Basis of consolidation 
(i) Business combinations 
Business combinations are accounted for using the acquisition method. For every business combination, the Group 
identifies the acquirer, which is the combining entity that obtains control of other combining entities or businesses. The 
acquisition date is the date on which control is transferred to the acquirer. Judgement is applied in determining the 
acquisition date and determining whether control is transferred from one party to another. 
Goodwill arising from the business combination is measured at fair value of the consideration transferred including the 
recognised amount of any non-controlling interests in the acquiree, less the net recognised amount (generally fair value) of 
the identifiable assets acquired and liabilities assumed, all measured as of the acquisition date. Non-controlling interest is 
measured at its proportionate interest in the identifiable net assets of the acquiree. 
Consideration transferred includes the fair values of the assets transferred, liabilities incurred by the Group to the previous 
owners of the acquiree, and equity interests issued by the Group. Consideration transferred also includes the fair value of 
any contingent consideration and share-based payment awards of the acquiree that are replaced mandatorily in the 
business combination. 
A contingent liability of the acquiree assumed in a business combination is recognised only if such a liability represents a 
present obligation and arises from a past event, and its fair value can be measured reliably. 
Transaction costs incurred in connection with a business combination are expensed as incurred. 
(ii) Subsidiaries 
Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, 
variable returns from its involvement with the entity and has the ability to affect those returns through its power to direct the 
activities of the entity. 
The financial statements of subsidiaries are included in the consolidated financial statements from the date on which 
control commences until the date on which control ceases. 
Intra-group balances, and any unrealised gains and losses or income and expenses arising from intra-group transactions, 
are eliminated in preparing the consolidated financial statements. 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   103
ENERO ANNUAL REPORT 2024
 
23. Acquisitions 
2024 
There were no acquisitions for the year ended 30 June 2024. 
2023  
On 1 July 2022, the Group acquired 100% of the issued capital of ROI DNA Inc. (“ROI DNA”), a USA based strategic B2B 
sales and marketing agency. The purchase consideration was an upfront payment of $38,306,000 (US$26,400,000) in 
cash and $9,014,000 (US$6,600,000) of Enero Group Limited shares. The Group agreed to pay the selling shareholders 
over three years additional consideration up to $82,707,000 based on the acquiree’s EBITDA each year. The Group has 
included $47,887,000 as contingent consideration related to the estimated additional earn-out payments, which represents 
its fair value at the date of acquisition. At 30 June 2023, the contingent consideration had decreased to $21,556,000 due to 
lower earnings expectations. 
 
On 1 July 2022, the Group acquired 100% of the issued capital of GetIT Pte Ltd (“GetIT”), a Singapore based specialist 
B2B technology marketing agency with presence in India, Malaysia and Japan. The purchase consideration was an upfront 
payment of $2,816,000 (S$2,700,000) in cash and $1,843,000 (S$1,800,000) of Enero Group Limited shares. The Group 
agreed to pay the selling shareholders over three years additional consideration up to $10,952,000 based on the 
acquiree’s EBIT each year. The Group included $5,580,000 as contingent consideration related to the estimated additional 
earn-out payments, which represents its fair value at the date of acquisition. At 30 June 2023, the contingent consideration 
had decreased to $2,969,000 due to lower earnings expectations. 
 
The acquisition of both ROI DNA and GetIT and introduction of revenue services to complement the reputation and 
relationship services will enable the Group to strategically reposition the Hotwire agency and provide a unique marketplace 
offering. The acquisitions will also expand its footprint into Asia Pacific and provide further opportunities to support global 
technology clients. 
  
For the 12 months ended 30 June 2023, ROI DNA contributed net revenue of $27,700,000 and EBITDA of $2,900,000 to 
the Group’s results. GetIT Pte Ltd contributed net revenue of $2,200,000 and EBITDA of $200,000 to the Group’s results. 
 
Fair value of the net identifiable assets and liabilities acquired at the date of acquisition for ROI DNA were: 
In thousands of AUD 
 
 Fair value recognition 
on acquisition 
Cash and cash equivalents 
 
 
12,108 
Trade and other receivables 
 
 
5,396 
Current tax asset 
 
 
1,415 
Other assets  
 
 
423 
Property, plant and equipment 
 
 
196 
Other intangible assets 
 
 
19,223 
Trade and other payables 
 
 
(2,274) 
Unearned revenue 
 
 
(7,510) 
Deferred tax liability 
 
 
(5,618) 
Employee benefits 
 
 
(810) 
Net assets acquired 
 
 
22,549 
 
Value of goodwill 
In thousands of AUD 
 
Initial consideration 
47,320 
Estimate of contingent consideration payable 
47,887 
Total consideration 
95,207 
Less: Working capital adjustment 
(17) 
Less: fair value of net assets acquired 
(22,549) 
Effect of movement in exchange rate 
7,962 
Value of goodwill 
80,603 
 

ENERO ANNUAL REPORT 2024
  |   104
 
23. Acquisitions (continued) 
 
Fair value of the net identifiable assets and liabilities acquired at the date of acquisition for GetIT were: 
 
In thousands of AUD 
 
 Fair value recognition 
on acquisition 
Cash and cash equivalents 
 
 
866 
Trade and other receivables 
 
 
934 
Other assets  
 
 
86 
Property, plant and equipment 
 
 
83 
Other intangible assets 
 
 
2,960 
Trade and other payables 
 
 
(833) 
Unearned revenue 
 
 
(341) 
Deferred tax liability 
 
 
(468) 
Bank loans 
 
 
(315) 
Net assets acquired 
 
 
2,972 
 
Value of goodwill 
In thousands of AUD 
 
Initial consideration 
4,659 
Estimate of contingent consideration payable 
5,580 
Total consideration 
10,239 
Less: Working capital adjustment 
(352) 
Less: fair value of net assets acquired 
(2,972) 
Effect of movement in exchange rate 
779 
Value of goodwill 
7,694 
 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   105
ENERO ANNUAL REPORT 2024
 
24. Disposals 
 
2024 
On 31 October 2023, the Group entered into a sale agreement to sell the business assets of its public affairs agency, CPR 
Communications and Public Relations (CPR) to The Civic Partnership (Civic), for consideration of $0.7m. The Group 
recognised an accounting loss on sale of $2.2m in the consolidated income statement for the year ended 30 June 2024.  
 
Assets and liabilities and cash flow of disposed entity 
The major classes of assets and liabilities of the disposed businesses are as follows: 
In thousands of AUD 
Carrying amounts 
Assets  
 
Trade and other receivables 
279 
Other assets 
16 
Goodwill 
2,640 
Plant and equipment 
10 
Total assets disposed 
2,945 
Liabilities 
 
Trade and other payables  
15 
Employee benefits 
30 
Total liabilities disposed 
45 
 
Net assets disposed 
2,900 
 
Loss on sale 
In thousands of AUD 
 
Consideration received 
746 
Less: net assets disposed 
(2,900) 
Less: incidental cost 
– 
Loss on sale in the consolidated income statement 
(2,154) 
 
Net cash received 
In thousands of AUD 
 
Total consideration  
746 
Less: working capital adjustment 
(280) 
Less: Deferred consideration 
(354) 
Reflected in the consolidated statement of cash flows 
112 
 
2023 
There were no disposals in the year ended 30 June 2023. 
 
 
 
 
 
 

ENERO ANNUAL REPORT 2024
  |   106
 
25. Parent entity disclosures 
As at, and throughout, the financial year ended 30 June 2024, the parent company of the Group was Enero Group Limited. 
 
 
In thousands of AUD 
2024 
2023 
Result of the parent entity 
 
 
Profit/(Loss) for the year 
5,206 
(5,572) 
Other comprehensive income 
– 
– 
Total comprehensive profit/(loss) for the year 
5,206 
(5,572) 
 
Financial position of the parent entity at year end 
 
 
Current assets 
18,984 
17,164 
Total assets 
120,262 
132,849 
Current liabilities 
24,399 
28,183 
Total liabilities 
27,835 
37,229 
Net assets  
92,427 
95,620 
 
 
 
Total equity of the parent entity comprising: 
 
 
Share capital 
115,262 
117,815 
Share-based payment reserve 
8,934 
7,900 
Profit appropriation reserve 
13,962 
15,636 
Accumulated losses 
(45,731) 
(45,731) 
Total equity 
92,427 
95,620 
For dividends declared and paid by the Company to members since the end of the previous financial year, refer to Note 18 Capital and 
Reserves. 
 
Parent entity guarantees in respect of debts of its subsidiaries 
The parent entity has entered into a Deed of Cross Guarantee with the effect that the Company guarantees debts in 
respect of its subsidiaries. 
Further details of the Deed of Cross Guarantee, and the subsidiaries subject to the deed, are disclosed in  
Note 26 Deed of Cross Guarantee. 
Contingent liabilities 
Indemnities 
Indemnities have been provided to Directors and certain Executive Officers of the Company in respect of third parties 
arising from their positions, except where the liability arises out of conduct involving lack of good faith. No monetary limit 
applied to these agreements and there are no known obligations outstanding at 30 June 2024.
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   107
ENERO ANNUAL REPORT 2024
 
26. Deed of Cross Guarantee 
Pursuant to ASIC Corporations (Wholly owned 
Companies) Instrument 2016/785, the wholly owned 
subsidiaries listed below are relieved from the 
Corporations Act 2001 requirements for the preparation, 
audit and lodgment of financial statements and a 
Directors’ Report. 
It is a condition of the Instrument that the Company  
and each of the subsidiaries enter into a Deed of Cross 
Guarantee. The effect of the Deed is that the Company 
guarantees to each creditor payment in full of any debt 
in the event of winding up of any of the subsidiaries 
under certain provisions of the Corporations Act 2001. If 
a winding up occurs under other provisions of the Act,  
the Company will only be liable in the event that after six 
months any creditor has not been paid in full. The 
subsidiaries have also given similar guarantees in  
the event that the Company is wound up. 
The subsidiaries subject to the Deed are: 
– 
BMF Advertising Pty Ltd 
– 
BMF Holdco Pty Limited. 
A consolidated income statement and consolidated 
statement of financial position, comprising the Company 
and controlled entities which are party to the Deed, after 
eliminating all transactions between parties to the Deed 
of Cross Guarantee, at 30 June 2024, is set out as 
follows: 
 
Income statement 
In thousands of AUD 
2024 
2023 
Gross revenue 
68,051 
64,213 
Directly attributable costs of 
sales 
(33,014) 
(32,721) 
Net Revenue 
35,037 
31,492 
Other income 
14 
2 
Employee expenses 
(33,511) 
(30,743) 
Occupancy costs 
(289) 
(244) 
Travel expenses 
(482) 
(572) 
Communication expenses 
(113) 
(398) 
Compliance expenses 
1,176 
(1,419) 
Depreciation and amortisation 
expenses 
 
(1,774) 
 
(2,084) 
Administration expenses 
(1,937) 
(1,983) 
Gain on disposal of business 
(3,265) 
– 
Incidental acquisition costs 
(449) 
(50) 
Restructuring costs 
(638) 
(374) 
Impairment 
(104) 
– 
Finance income 
369 
275 
Finance costs 
(501) 
(389) 
Management fees received 
from subsidiaries 
3,199 
3,879 
Dividends received from 
subsidiaries 
4,405 
– 
Profit/(Loss) before income tax  
1,137 
(2,608) 
Income tax benefit 
310 
820 
Profit/(Loss) for the year 
1,447 
(1,788) 
Attributable to: 
 
 
Equity holders of the Company 
1,447 
(1,788) 
 
 
Statement of financial position 
In thousands of AUD 
2024 
2023 
Assets 
 
 
Cash and cash equivalents 
10,108 
9,162 
Trade and other receivables 
10,944 
12,209 
Income tax receivable 
1,340 
2,950 
Other assets 
1,119 
1,295 
Total current assets 
23,511 
25,616 
Receivables 
40,815 
45,330 
Other financial assets 
31,001 
35,013 
Deferred tax assets 
2,111 
5,378 
Plant and equipment 
480 
921 
Right-of-use assets 
5,053 
7,296 
Intangible assets 
16,365 
16,333 
Total non-current assets 
95,825 
110,271 
Total assets 
119,336 
135,887 
Liabilities 
 
 
Trade and other payables 
13,933 
17,067 
Lease liabilities 
1,910 
2,640 
Employee benefits 
2,502 
2,447 
Total current liabilities 
18,346 
22,154 
Lease liabilities 
3,260 
5,557 
Deferred tax liabilities 
358 
3,966 
Employee benefits 
665 
550 
Total non-current liabilities 
4,283 
10,073 
Total liabilities 
22,628 
32,227 
Net assets 
96,708 
103,660 
Equity 
 
 
Issued capital 
115,262 
117,815 
Share-based payment reserve 
8,934 
7,900 
Profit appropriation reserve 
13,962 
15,636 
Accumulated losses 
(41,450) 
(37,691) 
Total equity 
96,708 
103,660 
 
 

ENERO ANNUAL REPORT 2024
  |   108
 
27. Commitments 
Leases 
Leases as lessee 
Commitments for minimum lease payments (undiscounted) in relation to non-cancellable low value leases are payable as 
follows: 
In thousands of AUD 
2024 
2023 
Less than one year 
169 
68 
Between one and five years 
4 
9 
Over five years 
– 
– 
 
173 
77 
The Group leases many assets, including properties and office equipment, under non-cancellable low value leases 
generally expiring in two to 10 years. Amounts disclosed in the above table relate only to leases exempt from AASB 16 
recognition.  
 
28. Contingencies 
Contingent liabilities  
Indemnities 
Indemnities have been provided to Directors and certain Executive Officers of the Company in respect of third parties 
arising from their positions, except where the liability arises out of conduct involving lack of good faith. No monetary limit 
has been applied to these agreements and there are no known obligations outstanding at 30 June 2024. 
29. Subsequent events 
Transactions or events subsequent to the balance date, were: 
• 
the Directors have declared a final dividend, with respect to ordinary shares, of 2.0 cents per share, fully franked. 
The final dividend will have a record date of 20 September 2024 and a payment date of 3 October 2024. 
 
Except for these events there has not arisen, in the interval between the end of the financial year and the date of this 
report, any item, transaction or event of a material and unusual nature likely, in the opinion of the Directors of the 
Company, to significantly affect the operations of the Group, the results of those operations, or the state of affairs of the 
Group in future financial years. 
 
30. Key Management Personnel and other related party disclosures 
In addition to Executive and Non-Executive Directors, the following were Key Management Personnel of the Group at any 
time during the reporting period: 
Name 
Position 
Carla Webb-Sear Chief Financial Officer 
Other transactions with the Company or its controlled entities 
A number of the Key Management Personnel, or their related entities, hold positions in other entities that result in them 
having control or significant influence over the financial or operating policies of those entities. 
There were no transactions with the Company or its subsidiaries and Key Management Personnel in the current or prior 
reporting period. 
Director related party transactions  
There were no related party transactions with any Director during the current or prior reporting period. 
Key Management Personnel compensation (including all Directors) is as follows: 
In AUD 
2024 
2023 
Short-term employee benefits 
2,454,747 2,969,498 
Other long-term benefits 
30,101 
14,100 
Post-employment benefits 
61,647 
75,876 
Termination benefits 
126,354 
– 
Share-based payments – Share 
Appreciation Rights 
200,500 1,326,097 
Total Key Management 
Personnel compensation 
2,873,349 4,385,571 
 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   109
ENERO ANNUAL REPORT 2024
 
31. Share-based payments 
Equity-based plans 
Long-term incentives (LTI) were provided as equity-based incentives in the Company under the Share Appreciation Rights 
Plan (SARP) in the current and prior financial years. 
Share Appreciation Rights (SARs) 
The Share Appreciation Rights Plan is designed to incentivise the Company’s Senior Executives and other senior 
management of the Group. 
The fair value of the SARs is measured using the Monte Carlo simulation model. Measurement inputs include share price 
on measurement date, exercise price of the instruments, expected volatility (based on weighted average historical 
volatility), weighted average expected life of the instruments (based on historical experience and general rights holder 
behaviour), expected dividends, and the risk-free interest rate (based on Government bonds). Service conditions attached 
to the transactions are not taken into account in determining fair value. 
The plan allows for the Board to determine who is entitled to participate in the SAR Plan, and it may grant rights 
accordingly. Enero’s Board may determine whether or not the grant of rights is conditional on the achievement of 
performance hurdles; and if so, the nature of those hurdles. 
 
The exercise of each right will entitle the rights holder to receive a fraction of an ordinary share based on a conversion 
formula of E = (A – B) / A, where: 
– 
E is the share right entitlement; 
– 
A is the volume weighted average price (VWAP) for the Company’s shares for the 20 business days prior to the 
vesting date of the rights; and 
– 
B is the VWAP for the Company’s shares for the 20 business days before the rights were granted. 
If A – B is less than or equal to zero, the share right will not vest and will immediately lapse on the applicable vesting date. 
 
The number of shares to be granted will equal the number of SARs awarded multiplied by the above conversion formula. 
 
One share right shall never convert into more than one share in the capital of the Company. Rights expire at  
15 business days after the relevant vesting date or the termination of the individual’s employment. The Board may exercise 
discretion on early vesting of rights in the event of a change of control of the Group. Refer to the table below for a 
summary of SARs on issue. 
 
 
Summary of Share Appreciation Rights on issue: 
 
Issue date 
21 October 2021 
21 October 2022 
30 October 2023 
SARs issued 
4,525,000 
4,425,000 
4,550,000 
Participants 
Senior Executives 
Senior Executives 
Senior Executives 
VWAP for the 20 business days prior to the 
grant (B) 
$3.02 
$2.85 
$1.60 
Vesting dates: 
20 business days after the release of the 
Group financial report for the year ended: 
Tranche 1 (1/3) 
Tranche 2 (1/3) 
Tranche 3 (1/3) 
 
 
 
30 June 2022 
30 June 2023 
30 June 2024 
 
 
 
30 June 2023 
30 June 2024 
30 June 2025 
 
 
 
30 June 2024 
30 June 2025 
30 June 2026 
Last expiry date  
30 September 2024 
30 September 2025 
30 September 2026 
Outstanding SARs as at 30 June 2024 
1,275,004 
2,533,333 
4,330,000 

ENERO ANNUAL REPORT 2024
  |   110
31. Share-based payments (continued) 
Share Appreciation Rights (SARs) 
Summary of rights over unissued ordinary shares 
Grant date 
Expiry 
date 
 
Weighted 
average 
exercise 
price 
Number of  
Rights 
outstanding 
at beginning 
 of year 
Rights 
granted  
during 
year 
Rights 
exercised 
during year 
 
Rights 
forfeited  
during year 
 
Proceeds 
received 
Date 
issued 
Number of 
shares 
issued 
Expected  
life  
(years) 
VWAP (for the 
20 business 
days prior to 
the grant) 
Rights 
expired  
during year 
Number of 
Rights at  
year end 
outstanding 
Number 
of Rights 
at year 
end 
vested 
2024 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21 Oct 2020 
30 Sep 
2023 
$1.52 
– 
908,340 
– 
841,672 
– 
66,668 
- 
– 
– 
– 
32,984 
– 
21 Oct 2021 
30 Sept 
2024 
$3.02 
– 
3,016,670 
– 
– 
1,324,999 
416,667 
1,275,004 
– 
– 
– 
– 
– 
21 Oct 2022 
30 Sept 
2025 
$2.85 
– 
4,425,000 
– 
– 
1,300,000 
591,667 
2,533,333 
– 
– 
– 
– 
0.9–2.9 
30 Oct 2023 
30 Sep 
2026 
$1.60 
– 
– 4,550,000 
– 
– 
220,000 
4,330,000 
– 
– 
– 
– 
0.9–2.9 
 
 
 
 
8,350,010 4,550,000 
841,672 
2,624,999 
1,295,002 
8,138,337 
– 
– 
 
32,984 
 
Grant date 
Expiry 
date 
 
Weighted 
average 
exercise 
price 
Number of  
Rights 
outstanding 
at beginning 
 of year 
Rights 
granted  
during 
year 
Rights 
exercised 
during year 
 
Rights 
forfeited  
during year 
 
Proceeds 
received 
Date 
issued 
Number of 
shares 
issued 
Expected  
life  
(years) 
VWAP (for the 
20 business 
days prior to 
the grant) 
Rights 
expired  
during year 
Number of 
Rights at  
year end 
outstanding 
Number 
of Rights 
at year 
end 
vested 
2023 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24 Oct 2019 
30 Sep 
2022 
$2.13 
– 
416,670 
– 
416,670 
– 
- 
- 
– 
– 
– 
146,087 
– 
21 Oct 2020 
30 Sept 
2023 
$1.52 
– 
2,066,670 
– 
1,033,330 
– 
125,000 
908,340 
– 
– 
– 
554,472 
– 
21 Oct 2021 
30 Sept 
2024 
$3.02 
– 
4,525,000 
- 
1,508,330 
– 
– 
3,016,670 
– 
– 
– 
119,561 
0.9–2.9 
21 Oct 2022 
30 Sep 
2025 
$2.85 
– 
– 4,425,000 
- 
- 
- 
4,425,000 
– 
– 
– 
– 
0.9–2.9 
 
 
 
 
7,008,340 4,425,000 
2,958,330 
– 
125,000 
8,350,010 
– 
– 
 
820,120 
 
The number and weighted average exercise price of share rights is as follows: 
 
VWAP (for the 
20 business 
days prior to 
the grant) 2024 
$ 
Weighted 
average 
exercise 
price 2024 
Number of 
rights  
2024 
VWAP (for the 
20 business 
days prior to 
the grant) 2023 
$ 
Weighted 
average 
exercise 
price 2023 
Number of 
rights  
2023 
Outstanding at 1 July  
2.77 
– 
8,350,010 
2.52 
– 
7,008,340 
Forfeited during the 
period 
2.62 
– 
(1,295,002) 
 
1.52 
– 
(125,000) 
Exercised during the 
period 
1.52 
– 
(841,672) 
2.37 
– 
(2,958,330) 
Expired during the 
period 
2.94 
 
(2,624,999) 
– 
– 
– 
Granted during the 
period 
1.60 
– 
4,550,000 
2.85 
– 
4,425,000 
Outstanding at 30 June  
– 
– 
8,138,337 
– 
– 
8,350,010 
Exercisable at 30 June  
– 
– 
– 
– 
– 
– 
The SARs outstanding at 30 June 2024 have a VWAP (for the 20 business days prior to the grant) range of $1.60 to $2.21 
(30 June 2023: $1.52 to $2.85).  
The SARs outstanding at 30 June 2024 have a weighted average contractual life of 0.94 years (30 June 2023: 0.96 years). 
The fair value of services received in return for SARs granted is based on the fair value of SARs, measured using the 
Monte Carlo simulation model. 
The total net expenses recognised by the Group for the year ended 30 June 2024 for share-based payment transactions 
were $1,086,000 (2023: $2,501,000). 
The VWAP for the 20 business days prior the date of exercise of SARs on 15 September 2023 was $1.60. 
Notes to the Consolidated Financial Statements
for the year ended 30 June 2024

  |   111
ENERO ANNUAL REPORT 2024
31. Share-based payments (continued) 
Inputs for measurement of grant date fair value 
The following factors and key assumptions were used in determining the fair value of the SARs on the grant date: 
Grant date 
Expiry date 
Value per 
SAR 
$ 
VWAP (for the 
20 business 
days prior to 
the grant) 
$ 
Price of  
shares 
on grant 
date 
$ 
Expected 
volatility 
% 
Risk-free 
interest rate  
% 
Dividend 
yield  
% 
Expected  
life  
(years) 
21 Oct 2021(i) 
30 Sept 2024 0.64 – 0.85 
3.02 
3.38 
40-50 
0.01-0.36 
5.0 
0.9–2.9 
21 Oct 2022(ii) 
30 Sept 2025 0.41 – 0.68 
2.85 
2.80 
40-45 
0.03-0.04 
4.0 
0.9–2.9 
30 Oct 2023(iii) 
30 Sept 2026 0.41 – 0.68 
1.60 
1.56 
40-45 
0.04-0.05 
5.5 
0.9–2.9 
 
 
 
 
 
 
 
 
(i) 
Grant is in relation to SARs provided to senior employees of the Group which were issued on 21 October 2021. The last expiry date of the rights 
is 15 days after the relevant vesting date for the year ended 30 June 2024, which is estimated to be around  
30 September 2024. 
(ii) Grant is in relation to SARs provided to senior employees of the Group which were issued on 21 October 2022. The last expiry date of the rights 
is 15 days after the relevant vesting date for the year ended 30 June 2025, which is estimated to be around 30 September 2025. 
(iii) Grant is in relation to SARs provided to senior employees of the Group which were issued on 30 October 2023. The last expiry date of the rights 
is 15 days after the relevant vesting date for the year ended 30 June 2026, which is estimated to be around  
30 September 2026. 
Accounting policy 
The grant date fair value of share-based payment awards granted to employees is recognised as an employee expense, 
with a corresponding increase in equity, over the period that the employees unconditionally become entitled to the awards. 
The amount recognised as an expense is adjusted to reflect the number of awards for which the related service and non-
market vesting conditions are expected to be met, such that the amount ultimately recognised as an expense is based on 
the number of awards that meet the related services and non-market performance conditions at the vesting date. For 
share-based payment awards with non-vesting conditions, the grant date fair value of the share-based payment is 
measured to reflect such conditions and there is no true-up for differences between expected and actual outcomes. 
 
Fair value measurement and key estimates  
The grant date fair value of employee share rights is measured using the Monte Carlo simulation model. This value is 
determined by an appropriately qualified independent expert commissioned by the Directors. Inputs to the determination of 
fair value are subjective and include the market value of the Company’s share price on the grant date, expected volatility 
(based on weighted average historic volatility adjusted for changes expected due to publicly available information) of the 
Company’s share price, the risk-free interest rate, the dividend yield, the expected life of the share rights, the probability of 
occurrence of certain events and the exercise price. Service and non-market performance conditions attached to the 
transactions are not taken into account in determining fair value. Certain of these inputs are estimates. 
The Directors review the methodology used by the expert and make enquiries with management to satisfy themselves that 
the factual information used by the expert is correct prior to relying on the expert’s opinion. 
32. Auditor’s remuneration 
 
In AUD 
2024 
2023 
Audit services – auditors of the Company 
 
 
EY Australia 
643,000 
– 
KPMG Australia 
– 
565,000 
Overseas KPMG firm 
– 
335,632 
Overseas EY firm 
191,500 
– 
834,500 
900,632 
Taxation compliance services: 
 
 
Overseas KPMG firm 
– 
144,000 
1,367,285 
1,044,632 

ENERO ANNUAL REPORT 2024
  |   112
Name 
Entity Type 
Body 
corporate 
country of 
incorporati
on 
Body 
corporate % 
of share 
capital held 
Country of 
tax residence 
Parent entity 
 
Australia 
 
Australia 
Enero Group Limited 
 
 
 
 
Controlled entities 
 
 
 
 
Enero Group UK Holdings Pty Limited 
Body Corporate 
Australia 
100 
Australia 
– Enero Group UK Limited 
Body Corporate 
UK 
100 
UK 
Enero Group (US) Pty Limited 
Body Corporate 
Australia 
100 
Australia 
– Enero Group (US) Inc. 
Body Corporate 
USA 
100 
USA 
BMF Holdco Pty Limited 
Body Corporate 
Australia 
100 
Australia 
BMF Advertising Pty Limited (Trustee of The BMF Unit Trust) 
Body Corporate 
Australia 
100 
Australia 
The BMF Unit Trust 
Trust 
Australia 
100 
Australia 
Hotwire Integrated Communications Pty Limited (Dormant)  
Body Corporate 
Australia 
100 
Australia 
Naked Communications Australia Pty Limited (Dormant)  
Body Corporate 
Australia 
100 
Australia 
Hotwire Australia Pty Limited 
Body Corporate 
Australia 
100 
Australia 
Orchard Marketing Pty Ltd 
Body Corporate 
Australia 
100 
Australia 
Alfie Agency Pty Ltd 
Body Corporate 
Australia 
100 
Australia 
Enero Group Finance Pty Limited 
Body Corporate 
Australia 
100 
Australia 
Domain Active Holdco Pty Limited 
Body Corporate 
Australia 
100 
Australia 
–Domain Active Pty Limited 
Body Corporate 
Australia 
100 
Australia 
The Leading Edge Market Research Consultants Pty Limited 
Body Corporate 
Australia 
100 
Australia 
– Hotwire Global Communications Pte Ltd  
Body Corporate 
Singapore 
100 
Singapore 
- 
Hotwire Global Pte Ltd (formerly GetIT Pte Ltd)   
Body Corporate 
Singapore 
100 
Singapore 
- 
GetIT Japan G.K.  
Body Corporate 
Japan 
100 
Japan 
- 
GetIT Comms Sdn Bhd  
Body Corporate 
Malaysia 
100 
Malaysia 
- 
GetIT Communications Private Limited  
Body Corporate 
India 
100 
India 
The Digital Edge Online Consultants Pty Limited (Dormant) 
Body Corporate 
Australia 
100 
Australia 
Brigade Pty Limited (Dormant) 
Body Corporate 
Australia 
100 
Australia 
The Hotwire Public Relations Group Limited 
Body Corporate 
UK 
100 
UK 
– Hotwire Public Relations GMBH 
Body Corporate 
Germany 
100 
Germany 
– Hotwire Public Relations SARL 
Body Corporate 
France 
100 
France 
– Hotwire Public Relations SL 
Body Corporate 
Spain 
100 
Spain 
– Hotwire Public Relations SRL 
Body Corporate 
Italy 
100 
Italy 
– Hotwire Public Relations Limited 
Body Corporate 
UK 
100 
UK 
– McDonald Butler Associates Limited 
Body Corporate 
UK 
100 
UK 
OBMedia LLC 
Body Corporate 
USA 
51 
USA 
– OBMedia Network 1 L.T.D   
Body Corporate 
Israel 
51 
Israel 
Domain Active LLC 
Body Corporate 
USA 
51 
USA 
IdealAds LLC 
Body Corporate 
USA 
51 
USA 
SiteMath LLC 
Body Corporate 
USA 
51 
USA 
–Clicksciences.com LLC 
Body Corporate 
USA 
51 
USA 
Orchard Creative Technology Inc.  
Body Corporate 
USA 
100 
USA 
Hotwire Public Relations Group LLC 
Body Corporate 
USA 
100 
USA 
ROI DNA, Inc  
Body Corporate 
USA 
100 
USA 
Consolidated Entity Disclosure Statement
for the year ended 30 June 2024

  |   113
ENERO ANNUAL REPORT 2024
1. In the opinion of the Directors of Enero Group Limited (the Company): 
(a) the consolidated financial statements and notes that are set out on pages 69 to 111 and the Remuneration Report 
set out on pages 56 to 63 in the Directors’ Report, are in accordance with the Corporations Act 2001, including: 
(i) giving a true and fair view of the Group’s financial position as at 30 June 2024 and of its performance for the 
financial year ended on that date; and 
(ii) complying with Australian Accounting Standards (including the Australian Accounting Interpretations) and the 
Corporations Regulations 2001; and 
(b) there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become 
due and payable. 
(c) the consolidated entity disclosure statement required by section 295(3A) of the Corporations Act is true and 
correct. 
2. There are reasonable grounds to believe the Company and entities identified in Note 26 will be able to meet any 
obligations or liabilities to which they are or may become subject by virtue of the Deed of Cross Guarantee between 
the Company and those entities pursuant to ASIC Corporations (Wholly owned Companies) Instrument 2016/785. 
3. The Directors have been given the declarations by the Chief Executive Officer and Chief Financial Officer for the 
financial year ended 30 June 2024 pursuant to section 295A of the Corporations Act 2001. 
4. The Directors draw attention to Note 1(b) to the consolidated financial statements, which includes a statement of 
compliance with International Financial Reporting Standards. 
 
 
Dated at Sydney this 13 day of September 2024. 
 
Signed in accordance with a resolution of the Directors: 
 
 
 
Ann Sherry AO 
Chair 
 
 
 
 
Directors’ Declaration

ENERO ANNUAL REPORT 2024
  |   114
Independent Auditor’s Report
to the members of Enero Group Limited
A member firm of Ernst & Young Global Limited
Liability limited by a scheme approved under Professional Standards Legislation
200 George Street
Sydney  NSW  2000 Australia
GPO Box 2646  Sydney  NSW  2001
Tel: +61 2 9248 5555
Fax: +61 2 9248 5959
ey.com/au
Independent auditor’s report to the members of Enero Group Limited
Report on the audit of the financial report
Opinion
We have audited the financial report of Enero Group Limited (the Company) and its subsidiaries
(collectively the Group), which comprises the consolidated statement of financial position as at 30
June 2024, the consolidated statement of comprehensive income, consolidated statement of changes
in equity and consolidated statement of cash flows for the year then ended, notes to the financial
statements, including material accounting policy information, the consolidated entity disclosure
statement and the directors’ declaration.
In our opinion, the accompanying financial report of the Group is in accordance with the Corporations
Act 2001, including:
a.
Giving a true and fair view of the consolidated financial position of the Group as at 30 June 2024
and of its consolidated financial performance for the year ended on that date; and
b.
Complying with Australian Accounting Standards and the Corporations Regulations 2001.
Basis for opinion
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under
those standards are further described in the Auditor’s responsibilities for the audit of the financial
report section of our report. We are independent of the Group in accordance with the auditor
independence requirements of the Corporations Act 2001 and the ethical requirements of the
Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional
Accountants (including Independence Standards) (the Code) that are relevant to our audit of the
financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance with
the Code.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis
for our opinion.
Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in
our audit of the financial report of the current year. These matters were addressed in the context of
our audit of the financial report as a whole, and in forming our opinion thereon, but we do not provide
a separate opinion on these matters. For each matter below, our description of how our audit
addressed the matter is provided in that context.
We have fulfilled the responsibilities described in the Auditor’s responsibilities for the audit of the
financial report section of our report, including in relation to these matters. Accordingly, our audit
included the performance of procedures designed to respond to our assessment of the risks of
material misstatement of the financial report. The results of our audit procedures, including the
procedures performed to address the matters below, provide the basis for our audit opinion on the
accompanying financial report.

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ENERO ANNUAL REPORT 2024
A member firm of Ernst & Young Global Limited
Liability limited by a scheme approved under Professional Standards Legislation
Page 2
Impairment assessment of goodwill
Why significant
How our audit addressed the key audit matt er
At 30 June 2024, the Group’s consolidated statement
of financial position includes goodwill with a carrying
value $131.1 million, representing 44% of total
assets.
The directors have assessed goodwill for impairment,
recognising $70.8 million of impairment expense in
relation to the ROI DNA and GetIT cash generating
units (CGUs).
As disclosed within Note 21 to the financial
statements, the assessment of the impairment of the
Group’s goodwill incorporated significant judgments
and estimates, based upon conditions existing as at
30 June 2024, specifically concerning factors such as
forecast cashflows, discount rates and terminal
growth rates.
The estimates and assumptions which are inherently
subjective relate to the sustainability of future
performance, market and economic conditions.
Accordingly, we considered the impairment testing of
goodwill and the related disclosures in the financial
report to be a key audit matter.
Our audit procedures included the following:
►
Assessed the Group’s determination of the
CGUs used in the impairment model, based
on our understanding of the nature of the
Group’s business and the economic
environment in which the segments operate.
We also considered internal reporting of the
Group’s results to assess how earnings and
goodwill are monitored and reported.
►
Assessed the cash flow forecasts,
assumptions and estimates used by the
Group, as disclosed in Note 21 to the
financial statements, by evaluating the
reliability of the Group’s historical cash flow
forecasts, our knowledge of the business and
corroborating data with external information
where possible.
►
Evaluated the appropriateness of discount
and terminal growth rates applied with
involvement from our valuation specialists.
►
Tested the mathematical accuracy of the
impairment testing models including the
consistency of relevant data with latest
Board approved forecasts.
►
Performed sensitivity analysis on key
assumptions including growth rates
(including terminal growth rates) and
discount rates, for each of the Group’s CGUs.
►
Assessed the adequacy of the disclosures
included in Note 21 to the financial
statements.
Revenue Recognition
Why significant
How our audit addressed the key audit matt er
The Group generated $804.5 million in revenue from
customers across its global operations for the year
ending 30 June 2024. The Group derives the majority
of its revenue from marketing and communication
service fees from customers, which requires analysis
of recognition over the related contractual term.
As disclosed in Note 3 to the financial statements, the
Group’s revenue streams are either recognised over
time or at a point in time depending on the identified
performance obligations that the Group has to the
customer.
The Group’s policy is for consideration received from
advance billings to customers prior to the satisfaction
Our audit procedures included the following:
•
Obtained an understanding of the nature of the
various revenue streams and the related revenue
recording processes, systems and key controls.
•
Evaluated the Group’s revenue accounting
processes and assessed whether the Group’s
accounting policies complied with the
requirements of Australian Accounting
Standards.
•
Assessed the operating effectiveness of relevant
controls in place relating to the recognition and
measurement of revenue recognised over time.
•
For revenue recognised over time, used data
analytical procedures to corroborate expected

ENERO ANNUAL REPORT 2024
  |   116
Independent Auditor’s Report
to the members of Enero Group Limited
A member firm of Ernst & Young Global Limited
Liability limited by a scheme approved under Professional Standards Legislation
Page 3
Why significant
How our audit addressed the key audit matt er
of performance obligations to be recognised as a
contract liability and classified as unearned revenue
($25.2 million).
The importance of revenue to the users of the
financial statements, and the judgement involved in
determining the percentage of completion for
revenue recognised over time, this was considered to
be a key audit matter.
correlations between revenue, contract liabilities,
accounts receivable and cash.
•
Tested a sample of cash receipts related to
revenue transactions and agreed the cash receipt
to the underlying customer remittance
documentation and bank statement.
•
Tested a sample of revenue recognised during
the year relating to open projects at year end, by
agreeing to signed contracts, holding discussions
with the account managers, and obtaining
support for the percentage of completion, to
assess whether revenue was recognised correctly
and in the correct period, and the related accrued
or contact liability was correctly recognised.
•
Tested a sample of revenue recognised at a point
in time, by obtaining external reports from search
engines agreeing the calculation of revenue to
contractual agreement, and testing subsequent
receipt of payment
•
Assessed the adequacy of the disclosures
included in Notes to the financial statements.
Information other than the financial report and auditor’s report thereon
The directors are responsible for the other information. The other information comprises the
information included in the Company’s 20X1 annual report, but does not include the financial report
and our auditor’s report thereon.
Our opinion on the financial report does not cover the other information and accordingly we do not
express any form of assurance conclusion thereon, with the exception of the Remuneration Report
and our related assurance opinion.
In connection with our audit of the financial report, our responsibility is to read the other information
and, in doing so, consider whether the other information is materially inconsistent with the financial
report or our knowledge obtained in the audit or otherwise appears to be materially misstated.
If, based on the work we have performed, we conclude that there is a material misstatement of this
other information, we are required to report that fact. We have nothing to report in this regard.
Responsibilities of the directors for the financial report
The directors of the Company are responsible for the preparation of:
a.
The financial report (other than the consolidated entity disclosure statement) that gives a true and
fair view in accordance with Australian Accounting Standards and the Corporations Act 2001;
and;

  |   117
ENERO ANNUAL REPORT 2024
A member firm of Ernst & Young Global Limited
Liability limited by a scheme approved under Professional Standards Legislation
Page 4
b.
The consolidated entity disclosure statement that is true and correct in accordance with the
Corporations Act 2001, and
for such internal control as the directors determine is necessary to enable the preparation of:
i.
The financial report (other than the consolidated entity disclosure statement) that gives a true
and fair view and is free from material misstatement, whether due to fraud or error; and
ii.
The consolidated entity disclosure statement that is true and correct and is free of
misstatement, whether due to fraud or error.
In preparing the financial report, the directors are responsible for assessing the Group’s ability to
continue as a going concern, disclosing, as applicable, matters relating to going concern and using the
going concern basis of accounting unless the directors either intend to liquidate the Group or to cease
operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial report
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an
audit conducted in accordance with the Australian Auditing Standards will always detect a material
misstatement when it exists. Misstatements can arise from fraud or error and are considered material
if, individually or in the aggregate, they could reasonably be expected to influence the economic
decisions of users taken on the basis of this financial report.
As part of an audit in accordance with the Australian Auditing Standards, we exercise professional
judgment and maintain professional scepticism throughout the audit. We also:
►
Identify and assess the risks of material misstatement of the financial report, whether due to
fraud or error, design and perform audit procedures responsive to those risks, and obtain audit
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not
detecting a material misstatement resulting from fraud is higher than for one resulting from
error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the
override of internal control.
►
Obtain an understanding of internal control relevant to the audit in order to design audit
procedures that are appropriate in the circumstances, but not for the purpose of expressing an
opinion on the effectiveness of the Group’s internal control.
►
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting
estimates and related disclosures made by the directors.
►
Conclude on the appropriateness of the directors’ use of the going concern basis of accounting
and, based on the audit evidence obtained, whether a material uncertainty exists related to
events or conditions that may cast significant doubt on the Group’s ability to continue as a going
concern. If we conclude that a material uncertainty exists, we are required to draw attention in
our auditor’s report to the related disclosures in the financial report or, if such disclosures are
inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up
to the date of our auditor’s report. However, future events or conditions may cause the Group to
cease to continue as a going concern.

ENERO ANNUAL REPORT 2024
  |   118
Independent Auditor’s Report
to the members of Enero Group Limited
A member firm of Ernst & Young Global Limited
Liability limited by a scheme approved under Professional Standards Legislation
Page 5
►
Evaluate the overall presentation, structure and content of the financial report, including the
disclosures, and whether the financial report represents the underlying transactions and events
in a manner that achieves fair presentation.
►
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or
business activities within the Group to express an opinion on the financial report. We are
responsible for the direction, supervision and performance of the Group audit. We remain solely
responsible for our audit opinion.
We communicate with the directors regarding, among other matters, the planned scope and timing of
the audit and significant audit findings, including any significant deficiencies in internal control that we
identify during our audit.
We also provide the directors with a statement that we have complied with relevant ethical
requirements regarding independence, and to communicate with them all relationships and other
matters that may reasonably be thought to bear on our independence, and where applicable, actions
taken to eliminate threats or safeguards applied.
From the matters communicated to the directors, we determine those matters that were of most
significance in the audit of the financial report of the current year and are therefore the key audit
matters. We describe these matters in our auditor’s report unless law or regulation precludes public
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter
should not be communicated in our report because the adverse consequences of doing so would
reasonably be expected to outweigh the public interest benefits of such communication.
Report on the audit of the Remuneration Report
Opinion on the Remuneration Report
We have audited the Remuneration Report included in pages 56 to 63 of the directors’ report for the
year ended 30 June 2024.
In our opinion, the Remuneration Report of Enero Group Limited for the year ended 30 June 2024,
complies with section 300A of the Corporations Act 2001.
Responsibilities
The directors of the Company are responsible for the preparation and presentation of the
Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our
responsibility is to express an opinion on the Remuneration Report, based on our audit conducted in
accordance with Australian Auditing Standards.
Ernst & Young
Jodie Inglis
Partner
Sydney
13 September 2024

  |   119
ENERO ANNUAL REPORT 2024
Lead Auditor’s Independence Declaration
under section 307 of the Corporations Act 2001
A member firm of Ernst & Young Global Limited
Liability limited by a scheme approved under Professional Standards Legislation
Ernst & Young
200 George Street
Sydney  NSW  2000 Australia
GPO Box 2646 Sydney  NSW  2001
Tel: +61 2 9248 5555
Fax: +61 2 9248 5959
ey.com/au
Auditor’s independence declaration to the directors of Enero Group Limited
As lead auditor for the audit of the financial report of Enero Group Limited for the financial year ended
30 June 2024, I declare to the best of my knowledge and belief, there have been:
a.
No contraventions of the auditor independence requirements of the Corporations Act 2001 in
relation to the audit;
b.
No contraventions of any applicable code of professional conduct in relation to the audit; and
c.
No non-audit services provided that contravene any applicable code of professional conduct in
relation to the audit.
This declaration is in respect of Enero Group Limited and the entities it controlled during the financial
year.
Ernst & Young
Jodie Inglis
Partner
13 September 2024

ENERO ANNUAL REPORT 2024
  |   120
ASX Additional Information
Additional information required by the Australian Securities Exchange Limited Listing Rules and not disclosed elsewhere in 
this report is set out below. The shareholder information set out below was applicable as at 6 August 2024. 
Substantial shareholders 
 
The number of ordinary shares held by substantial shareholders and their associates is set out below: 
Shareholder 
Number 
Regal Funds Management Pty Limited 
16,793,169 
Perpetual Limited 
14,086,349 
Perennial Value Management 
11,985,597 
Irish Global Equity 
6,002,926 
RG Capital Multimedia Limited  
5,220,342 
 
 
Unquoted equity securities 
As at 19 August 2024 there were no options granted over unissued ordinary shares in the Company. 
Voting rights 
Ordinary shares – refer to Note 18 Capital and reserves. 
Distribution of equity security holders: 
 
 
 
 
Range 
 
Number of equity 
security holders 
Ordinary shares 
% of issued 
capital 
1 – 1,000 
 
566 
275,261 
0.30 
1,001 – 5,000 
 
561 
1,467,994 
1.62 
5,001 – 10,000 
 
247 
1,830,264 
2.02 
10,001 – 100,000 
 
289 
9,060,659 
9.99 
100,001 and over 
 
44 
78,100,943 
86.08 
 
 
1,707 
90,735,121 
100.00 
The number of shareholders holding less than a marketable parcel of ordinary shares is 251. 
Twenty largest shareholders 
Rank Name 
Units 
% of issued 
capital 
1 
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED  
23,318,989 
25.70 
2 
CITICORP NOMINEES PTY LIMITED  
13,710,869 
15.11 
3 
UBS NOMINEES PTY LTD  
6,882,031 
7.58 
4 
IRISH GLOBAL EQUITY LIMITED   
4,335,901 
4.78 
5 
RG CAPITAL MULTIMEDIA LIMITED  
3,269,079 
3.6 
6 
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED-GSI EDA 
2,739,289 
3.02 
7 
CH GLOBAL PTY LTD   
2,548,301 
2.81 
8 
J P MORGAN NOMINEES AUSTRALIA PTY LTD 
1,862,058 
2.05 
9 
WARBONT NOMINEES PTY LTD 
1,679,875 
1.85 
10 
IRISH GLOBAL EQUITY LIMITED  
1,667,025 
1.84 
11 
NFT SUPER PTY LTD 
1,630,102 
1.80 
12 
ECAPITAL NOMINEES PTY LIMITED  
1,583,006 
1.74 
13 
CHARLES & CORNELIA GOODE FOUNDATION PTY LTD 
1,500,000 
1.65 
14 
MERRILL LYNCH (AUSTRALIA) NOMINEES PTY LIMITED 
1,198,753 
1.32 
15 
RG CAPITAL MULTIMEDIA LIMITED   
1,159,020 
1.28 
16 
BASELINE VENTURES 2009 LLC 
813,893 
.90 
17 
BNP PARIBAS NOMS PTY LTD   
1,154,915 
0.83 
18 
BUTTONWOOD NOMINEES PTY LTD 
681,172 
0.75 
19 
MRS ANTONIA CAROLINE COLLOPY  
588,637 
0.65 
20 
BNP PARIBAS NOMINEES PTY LTD   
564,649 
0.62 
Total 
 
72,487,732 
79.89 

  |   121
ENERO ANNUAL REPORT 2024
Corporate Directory
Company Secretary 
Catherine Hoyle 
Principal Registered Office 
Enero Group Limited 
Level 2, 100 Harris Street 
Pyrmont NSW 2009 Australia 
Telephone: +61 2 8213 3031 
Email: companysecretary@enero.com 
Share Registry 
Automic Group  
Deutsche Bank, Tower Level 5  
126 Phillip St 
Sydney NSW 2000 
 
Email: hello@automicgroup.com.au  
Telephone: 1300 288 664 
Outside Australia: +61 2 9698 5414 
Securities Exchange 
The Company is listed on the Australian Securities Exchange (ASX Code: EGG). 
The home exchange is Sydney. 
Other Information  
Enero Group Limited, incorporated and domiciled in Australia, is a publicly listed company limited by shares. 
Solicitors 
Holding Redlich 
Level 65/25 Martin Place 
Sydney NSW 2000 Australia 
Auditors 
EY 
200 George St 
Sydney NSW 2000 Australia 
ABN 
97 091 524 515 
 
 

+61 2 8213 3031
General – info@enero.com 
Investor Relations – IR@enero.com
Level 2, 100 Harris Street 
Pyrmont NSW 2009 
Australia