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Entain

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FY2017 Annual Report · Entain
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Annual Report 2017

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PERFORMANCE HIGHLIGHTS
CHAIRMAN’S INTRODUCTION
AT A GLANCE
CHIEF EXECUTIVE’S Q&A AND REVIEW
2017 HIGHLIGHTS
MAJOR TRENDS IN THE MARKETPLACE
REGULATORY OVERVIEW
BUSINESS MODEL
OUR VISION
KPIS
PERFORMANCE OF DIVISIONS
CORPORATE SOCIAL RESPONSIBILITY
CHIEF FINANCIAL OFFICER’S REVIEW
PRINCIPAL RISKS
GOVERNANCE & REMUNERATION
INDEPENDENT AUDITOR’S REPORT
FINANCIAL STATEMENTS
SHAREHOLDER INFORMATION

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76
IBC

GVC Holdings PLC | Annual Report 2017

01

We own some of the world’s leading 
online gaming brands across sports 
betting, casino, poker and bingo.  
Our success has always been driven 
by our strong brands, our technology 
and the talent we have within the 
business. Scale is another hugely 
important element, and our acquisition 
of the Ladbrokes Coral Group will both 
transform our business and brings a new 
and exciting dimension beyond online.

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02

PERFORMANCE HIGHLIGHTS | CHAIRMAN’S INTRODUCTION

+17%

+40%

+203%

NGR*# 
(€’000)
Annual growth
2016: 743,100

Clean EBITDA*# 
(€’000) 
Annual growth
2016: 158,300

Adjusted PBT* 
(€’000) 
Annual growth
2016: 58,900

The upward trajectory and evolution 
of GVC into one of the world’s 
leading online gaming companies 
continued apace in 2017, culminating 
in the recommended offer for the 
Ladbrokes Coral Group plc, announced 
in December. Ladbrokes Coral 
shareholders on 9 March overwhelmingly 
voted in favour of the GVC offer. Before 
looking at the transaction in more 
detail it is worth reflecting on what we 
achieved in 2017 which positioned the 
Group to be able to pursue such an 
exciting opportunity.

Operational integration complete
In February 2016, we undertook our most 
ambitious acquisition to date with the 
purchase of bwin.party. In less than two 
years the business has been fully integrated 
within the GVC Group. The migration of 
Latin America onto the bwin.party technology 
platform completed in early 2018 and 
represented the last material element to 
complete the full integration. I’m pleased 
to report that the migration process was a 
great success, both from a technology and 
customer perspective. All of our customers 
now enjoy a significantly enhanced user 
experience in terms of breadth of product 
and speed of delivery. 

In May 2017, we held a Capital Markets day 
to demonstrate to investors and analysts the 
progress we had made with the integration 
of bwin.party and to give a better insight into 
GVC and the people, brands and technology 
that drive the business. The event was well 
attended and particularly pleasing was the 
positive feedback on the breadth and depth 
of our senior management team, something 
that we are very proud of and which is critical 
to the success of the business. 

Financial performance 
Acquisitions and integrations can 
often cause short-term distractions in 
businesses, temporarily impacting growth. 
Therefore, it is pleasing to report such 
a strong revenue performance in 2017. 
On a reported basis, NGR for the financial 
year to 31 December 2017 was €925.6m, 
an increase of 17% over pro forma 2016 
and +17% on a constant currency basis. 
Given that 2016 included the UEFA European 
Championship, the underlying growth was 
even more impressive. Including discontinued1 
activities, NGR was €1,008.0m, an increase 
of 13% on pro forma 2016. 

0
0
6
5
2
9

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* From continuing operations.
# On a pro forma basis, as if bwin.party had been acquired on 1 January 2016.

GVC Holdings PLC | Annual Report 2017

03

WE NOT ONLY ACHIEVED 
ALL OF OUR TARGETS, 
BUT IN MOST CASES 
WE EXCEEDED THEM.

Strong revenue growth combined with the 
continuing benefit from synergies, saw Clean 
EBITDA rise 40% over pro forma 2016 to 
€239.5m. This represented an improvement 
in the Clean EBITDA margin to 26% (21% pro 
forma 2016). Including discontinued 
businesses, total Clean EBITDA was €274.2m 
compared to €205.7m for pro forma 2016. 
With a second interim dividend of 17.5 euro 
cents per share declared, the total declared 
dividend for the 2017 financial year was 
34 euro cents. This represented an increase 
of 13% on the aggregate two special 
dividends declared for the 2016 financial year. 
In 2017, we returned €141m to shareholders 
via ordinary and special dividend payments.

The strong financial and operational progress 
made by the Group, enabled us to secure 
materially improved debt facilities in 2017. 
In February 2017, the Cerberus Loan used to 
partially finance the acquisition of bwin.party, 
was repaid in full via a bridging loan and 
this was subsequently replaced with a new 
€250m six-year Senior Secured loan and 
€70m RCF at materially lower rates of interest. 
In November 2017, the Senior Secured loan 
was extended by a further €50m, with a 
reduction in margin (2.75% + Euribor vs 3.25% 
previously) and on more flexible covenants.

Corporate activity
2017 saw the Group undertake a number of 
transactions as we continue to reshape our 
business to maximise long-term shareholder 
returns. In May 2017, we concluded the sale  
of the payment processing business operating 
under the Kalixa brand. Kalixa was a non-
core activity that was originally part of the 
bwin.party acquisition. During the second-half 
of last year we acquired Cozy Games, and 
with it, Cozy’s proprietary bingo platform. As  
a result, GVC now has proprietary technology 
across all key online gaming verticals – an 
important differentiator from our peers. 
Also during 2017, we took full control of our 
marketing operations in Greece after buying 
out our partners. 

In an increasingly regulated online gaming 
environment and one where industry 
consolidation is vital to diversifying risk and 
addressing increased costs/taxation, the 
Board took the decision in November 2017 to 
dispose of GVC’s Turkish-facing operations. 
The original intention was to sell the respective 
businesses in return for an earn-out over 
a five-year period. However, as part of the 
proposed Ladbrokes Coral Group acquisition, 

GVC elected to give up the right to future 
earn-out payments. The scale of the potential 
synergies together with the strategic benefits 
of the Ladbrokes Coral transaction, meant that 
this was a dis-synergy that was firmly in the 
interests of the business and its shareholders.

Turning to the proposed Ladbrokes Coral 
Group acquisition, the combination will create 
one of the world’s largest online gaming 
groups, with a large portfolio of established 
brands and a proven scalable proprietary 
technology platform. Over 90% of revenues 
would be derived from regulated and/or 
locally taxed markets and as new markets 
open up this regulatory footprint will become 
increasingly important. Furthermore, at 
least £100m of annualised synergies are 
expected to be derived from the enlarged 
Group. These synergies are in addition to the 
remaining synergies expected to be derived 
from the Ladbrokes combination with Coral. 
Yesterday in separate votes, Ladbrokes Coral 
and GVC shareholders overwhelmingly voted 
in favour of the recommended offer.

In March 2018, we announced the acquisition 
of 51% of Mars LLC (trading as Crystalbet), 
one of the Republic of Georgia’s leading 
fully regulated online gaming companies. 
Crystalbet management has a proven track 
record, delivering strong growth and gaining 
market share with a highly effective approach 
to customer acquisition. GVC will provide 
Crystalbet with access to a greater portfolio 
of product and shared expertise. We expect 
to acquire the remaining 49% in 2021. 

Regulation
Millions of customers enjoy the entertainment 
of gambling and have a positive experience, 
however, for those few that demonstrate 
problem gambling behaviours, we as 
operators have an obligation to protect them. 
In many of the markets in which we operate, 
the gaming industry has come under the 
increasing scrutiny of regulators. The UK 
Gambling Commission (UKGC) in particular 
has been driving the industry to improve its 
approach to problem gambling and we very 
much support this. Where the UKGC has 
initiated, we as an industry now have to lead. 
Ultimately, a higher quality, more professional 
industry will be positive for both consumers 
and operators. 

Board
In June 2017, Jane Anscombe was appointed 
to the Board and became Chair of the 
Remuneration Committee. Jane played a key 
role in the introduction of the new incentive 
plans for management, which were approved 
by shareholders at an EGM in December 2017. 
Norbert Teufelberger retired from the 
Board in February 2018, having served his 
two-year term. Norbert joined the Board 
following the acquisition of bwin.party and 
we would like to thank him for his contribution 
and wish him all the very best for the 
future. Upon completion of the Ladbrokes 
Coral Group transaction, Paul Miles will step 
down from his position as Chief Financial 
Officer to be succeeded by Paul Bowtell 
of Ladbrokes Coral Group plc. Paul Miles 
has considerably strengthened the Group’s 
finance function since he arrived and played a 
key role in the further development of GVC as 
a successful global business. We thank Paul 
for his hard work, professionalism and being a 
great member of the team.

I would also like to thank the entire GVC team 
for their hard work that has enabled the Group 
to continue to deliver such strong financial 
results. The gaming industry continues 
to evolve, presenting opportunities and 
challenges, but through our high quality 
people, strong brands and proprietary 
technology, GVC is well placed to continue 
to deliver shareholder value.

GVC will be posting its 2017 Annual Report 
to shareholders in the week commencing 
30 April 2018 and it will be uploaded on 
our website (www.gvc-plc.com) from that 
date. The AGM will be held in Gibraltar on 
6 June 2018.

1.  Discontinued activities includes Headlong and associated 

Turkish facing operations.

LEE FELDMAN
NON-EXECUTIVE CHAIRMAN
8 March 2018

04

AT A GLANCE

OUR VISION

Our strategy is to build further scale and international 
diversification through leveraging our proven proprietary 
technology, established brands and high quality personnel. 
In an increasingly competitive and regulated industry, we 
believe scale and diversification will enable us to continue to 
create shareholder value through capital and income growth. 

The acquisition of Ladbrokes Coral Group plc, which is due 
to complete at the end of March 2018, is an important part 
of this strategy.

FAST FACTS – GVC IN 2017

In 2017, GVC had four business segments with a 
number of leading brands: Sports Brands (bwin, 
Sportingbet, Gamebookers), Games Brands (partypoker, 
PartyCasino, Foxy Bingo, Gioco Digitale, CasinoClub), 
B2B and Other Assets. The Group acquired bwin.party 
digital entertainment plc on 1 February 2016.

HEADQUARTERED IN THE ISLE OF MAN

LISTED ON LSE (LSE:GVC) AND 
MEMBER OF FTSE 250

LICENSED IN MORE THAN 18 JURISDICTIONS

3,000+ EMPLOYEES AND CONTRACTORS 
WITH OFFICES ACROSS FOUR CONTINENTS

LEADING BRANDS IN ALL PRODUCT VERTICALS, 
SPORTS BETTING, CASINO, POKER AND BINGO

B2C AND B2B PRODUCT OFFER

PROPRIETARY TECHNOLOGY PLATFORM

GAMING SITES IN 21 LANGUAGES

BETS ACCEPTED IN 19 CURRENCIES

IN 2017 GVC PROCESSED 
€3.8BN SPORTING WAGERS *

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* From continuing operations.

GVC Holdings PLC | Annual Report 2017

PRO FORMA 
FINANCIAL 
HIGHLIGHTS

NGR
(+17%)

(€m)

1,000

800

600

400

200

0

925.6

794.3

2016

2017

CONTRIBUTION
(+8%)

454.4

420.1

(€m)

500

400

300

200

100

0

2016

2017

CLEAN EBITDA
(+40%)

(€m)

250

200

150

100

50

0

239.5

170.5

2016

2017

 
 
 
 
 
 
05

DIVISIONAL SPLIT

STRONG BRANDS

2017 NGR

2017 CONTRIBUTION *

2 %  2% 

3% 

17 %  

25% 

72%

79

%

Sports Brands

B2B

Games Brands

Non-core

* Non-core (-1) not shown.

+ Read more on page 24

+ Read more on page 25

GLOBAL TALENT

PROVEN TECHNOLOGY

GVC has attracted talent from across the gaming industry 
and beyond. Following the acquisition of bwin.party we 
strengthened the Group with the addition of six new hires 
to our senior executive management team, and four new 
appointments to our Board.

95%

NGR processed on  
our platform

We operate our own  
unique proprietary 
technology platform

+ Read more on page 15

Games

Platform up-time

Of sports bets via mobile

67%
900+
>99.94%
21
19
17.6m

Languages

Currencies

Average casino spins a day – up 144% year-on-year

Sports traders

200+
14

Offices

4

Continents

 GVC offices

Full-time employees and contractors

3,000+
900+

Technology engineers

 
 
06

CHIEF EXECUTIVE’S Q&A AND REVIEW

KENNETH ALEXANDER
CHIEF EXECUTIVE
8 March 2018

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GVC Holdings PLC | Annual Report 2017

Q: What is it about the combination 
with Ladbrokes Coral that is so 
compelling and how does it compare 
with previous deals? 

A: In terms of scale, this is the biggest deal 
we’ve done and I think of all those we’ve 
completed in the past, this is the one that 
excites me the most. 

We have been relatively underweight in 
the UK, Europe’s single biggest gaming 
market and Ladbrokes Coral is completely 
transformational in that respect. It also vastly 
increases our regulatory footprint from having 
two-thirds or our revenues coming from 
regulated and locally taxed markets to having 
over 90%. As the gaming industry matures, 
we think this is very important. If you go 
back eight or nine years ago, we did explore 
unregulated markets and that was the right 
strategy to pursue at that point in time, but 
where the future is headed now is different.

We now have some great brands in the UK 
with Ladbrokes and Coral and we also get 
ourselves into Australia. There is also a lot of 
talent at Ladbrokes Coral and a very strong 
management team and in the enlarged Group 
there will be a combination of the very best 
of GVC talent and the very best of Ladbrokes 
Coral talent.

Q: What does it mean for GVC’s long 
term strategy? 

A: I’ve said repeatedly that if you don’t have 
diversification, scale and, – quite frankly – you 
don’t control your own technology, you’re not 
going to succeed in this sector for very long. 
I’ve been saying this for years and one of the 
biggest assets when we acquired bwin.party 
was the technology platform which we firmly 
believe is market-leading. With Ladbrokes 
Coral, we will increase our diversification and 
we can leverage off that technology as well. 
I also believe that the deal adds skills in areas 
we don’t currently have in GVC and which will 
become increasingly important as we expand 
into new markets globally.

Q: When you joined GVC, did you think 
the Company would have come so far 
so fast?

A: I’m obviously very ambitious, but did I really 
think 10 years after I joined the Company 
that we would be on the verge of getting into 
the FTSE 100? Probably not, I thought we 
could grow the business quite aggressively 
but now that we’ve got to where we are, we 
are still very ambitious. We want to continue 
to improve the business, deliver shareholder 
returns and grow the Company even more in 
the future.

Q: The Company has been 
transformed by its M&A activity, 
what do you look for in a deal?

A: We’re always looking at shareholder 
returns and that’s our core focus; if it’s not 
going to deliver shareholder returns then 
we’re not going to do the deal. It was the 
reason for doing the Sportingbet deal, the 
bwin.party deal and it’s the reason we’re 
doing the Ladbrokes Coral deal. If we don’t 
think it’s going to deliver the right value 
for shareholders, then we won’t look at it. 
If you look at the returns we’ve delivered to 
shareholders over the last seven or eight 
years, it’s hard to find a company that 
compares to GVC.

Q: What is the history behind the 
Ladbrokes Coral deal?

A: We started speaking to them towards the 
end of 2016 and there was an eagerness 
from both parties to do something as it made 
strategic sense for both groups. But the 
triennial review was clearly the sticking point 
with the uncertainty it created. We managed 
to come up with a structure for the deal that 
rewarded Ladbrokes Coral shareholders 
depending on what happened with the 
review while protecting GVC shareholders 
from overpaying.

Q: Why not simply wait until the 
triennial review had been completed?

A: We’d been talking to Ladbrokes Coral 
for 14 months and this triennial review 
was running on and on and on. There was 
keenness from both parties to kick on and 
get a deal done. Once we had come up 
with a structure in the best interests of both 
sides, there was no real reason to wait. 
There is a lot of value which can be created 
for shareholders, so why delay it at all?

 
 
 
07

WE’VE GOT GREAT 
TECHNOLOGY AND HIGHLY 
TALENTED PEOPLE WITH 
UNRIVALLED EXPERIENCE. 

Q: Does the prospect of taking 
on a huge network of bookmakers 
faze you?

A: In my view the Ladbrokes Coral team 
are the best in the business at running retail 
betting shops and we see the land-based 
portfolio as an asset to the enlarged Group. 
With regulation in the online world constantly 
evolving, having a presence on the high street 
may have significant upsides. For example, 
restrictions to broadcast advertising will make 
it harder for smaller brands to breakthrough. 
In that scenario the shops themselves 
become an increasingly important channel to 
attract customers both on and offline. 

Q: Does the challenge of combining 
the two businesses concern you?

A: I’m very confident of our ability to deliver 
on the integration front as we have been very 
successful in the two we have completed. 
We integrated Sportingbet into GVC and then 
we successfully completed an even larger 
and more complex process with bwin.party. 
As you do these integrations, you get more 
experience and get better at doing them. 
We’ve got great technology and highly 
talented people with unparalleled expertise. 

I’m not complacent and the reality is that it will 
take longer to deliver the full potential of the 
Ladbrokes Coral acquisition than it did with 
either Sportingbet or bwin.party. But equally, 
the scale of the ultimate opportunity is greater. 
I firmly believe the integration of Ladbrokes 
Coral will be hugely successful and will drive 
our business from strength-to-strength in 2018 
and beyond. 

1.  2017 consensus including discontinued activities; 

NGR €907.3m, Clean EBITDA €254.7m. 
Source FactSet 1/1/2017.

2.  For continuing operations excluding discontinued 

operations which include Headlong and associated 
Turkish facing businesses.

3.  Earnings before interest, taxation, depreciation, 

amortisation, share option costs, impairment charges, 
exceptional items and other non-trading items.

4.  Assumes bwin.party acquisition completed on 

1 January 2016.

5.  Includes regulated, regulating and locally taxed.

6.  Profit before exceptional items, amortisation 

associated with acquisitions, dividends from previously 
sold businesses, amortisation of loan fees and 
repayment option.

A summary of our performance in 2017 is shown below:

2016

(pro forma4) 

€m

3,789.6
9.4%
794.3
894.6
772.9
420.1
53%
170.5
205.7

Change 
%

Constant  
currency 
%

2

17
15

2

17
13
16
8

40
33

YEAR ENDED 31 DECEMBER

Sports wagers
Sports margin
NGR
NGR (inc. discont’d)
Revenue
Contribution
Contribution margin
Clean EBITDA
Clean EBITDA (inc. discont’d)

Statutory operating loss
Adjusted PBT
Statutory loss  
before tax
Adjusted EPS €
Adjusted EPS  
(inc. discontinued)
DPS €

2017  
€m

3,855.4
10.8%
925.6
1,008.0
896.1
454.4
49%
239.5
274.2

(5.2)
178.7

(25.6)
0.56

0.66
0.54

2016
(actual) 
€m

3,567.3
9.4%
743.1
843.4
723.0
393.6
53%
158.3
193.5

(116.0)
58.9

(173.5)
0.19

0.31
0.30

The Group enjoyed a highly successful 2017, 
comfortably exceeding market expectations1 
at the beginning of the year, both in terms 
of NGR2 and Clean EBITDA3. All figures 
and narrative are for continuing businesses 
unless stated.

NGR for the year ended 31 December 2017, 
was €925.6m, representing an increase of 
17% on pro forma 2016 (€794.3m) and +17% 
in constant currency. This was particularly 
pleasing given the absence of a major summer 
football tournament in 2017 compared to the 
prior year, which benefited from UEFA Euro 
2016. Including discontinued businesses, 
Group NGR was €1,008.0m, an increase of 
13% (+15% on a constant currency basis) on 
pro forma 2016. Approximately 74% of NGR 
was derived from markets that were regulated 
and/or locally taxed5.

Clean EBITDA was €239.5m, representing an 
increase of 40% on pro forma 2016 (+51% on 
a reported basis), with the margin improving to 
26% (21% pro forma 2016). The improvement 
in EBITDA margin came despite an increase 

in the proportion of revenues from regulated/
locally taxed markets and the return to a more 
normalised level of marketing investment 
(25% of NGR vs 21% in pro forma 2016). 
Revenue growth and incremental synergy 
benefits from the bwin.party acquisition 
more than offset these higher variable 
costs. Clean EBITDA including discontinued 
businesses increased to €274.2m (pro forma 
2016: €205.7m). A statutory operating loss 
of €5.2m (2016: loss €116.0m) was reported 
which included exceptional charges and 
non-trading items of €76.0m (2016: €107.0m) 
and amortisation of acquired assets of 
€121.0m (2016: €109.5m).

Adjusted6 PBT was €178.7m, compared to 
€58.9m in 2016, reflecting the growth in Clean 
EBITDA and significantly lower finance costs 
following the refinancing of debt facilities in 
February 2017. As a result adjusted EPS, 
increased by 195% to 56 euro cents per 
share. The statutory reported loss before tax 
was €25.6m (€173.5m loss in 2016). 

 
08

CHIEF EXECUTIVE’S Q&A AND REVIEW CONTINUED

THE GAMING INDUSTRY 
CONTINUES TO EVOLVE 
RAPIDLY, PRESENTING  
BOTH OPPORTUNITIES  
AND CHALLENGES.

In December 2017, we disposed of our Turkish 
-facing businesses and these contributed 
revenues of €82.4m (2016: €100.3m), Clean 
EBITDA of €34.7m (2016: €35.2m) and a 
loss before tax €15.3m for the period up to 
disposal (19 December 2017) against a PBT 
of €34.9m in 2016. 

The second interim dividend declared for the 
2017 financial year was 17.5 euro cents, giving 
34.0 euro cents in aggregate. This represents 
an increase of 13% against the two special 
dividends paid for the 2016 financial 
year. In aggregate, we returned €141m to 
shareholders via dividends paid in 2017.

In January 2018, we announced that we 
had received an assessment from the Greek 
authorities for taxes and associated fines and 
interest amounting to €186.77m. This related 
to one of the Group’s subsidiaries with 
respect to the tax years 2010-2011. The Board 
strongly disputes the basis of the Assessment 
calculation, believing the assessed quantum 
to be widely exaggerated. Having received 
professional legal and tax advice, the Group 
is confident that it is in a strong position to 
appeal the Assessment and has commenced 
the appropriate process. As previously 
announced, the appeals process requires the 
Group to make payments of c€8m per month 
and this has commenced in agreement with 
the Greek authorities. Until those proceedings 
advance further, on the balance of probability 
the Directors do not feel a potential liability will 
arise. We will update the market accordingly.

Integration update
Technology is core to the success of GVC 
and the smooth integration of bwin.party 
is testament both to the strength of the 
platform and the high quality of our people. 
Latin America was the last major regional 
market to be migrated onto the technology 
platform acquired as part of the bwin.party 
acquisition and this was completed early in 
2018. Through hard work and careful planning 
the migration process has been a complete 
success, from both a technology and a 
customer experience perspective. What is 
particularly pleasing is that we have achieved 
this, together with product enhancements at 
the same time as significantly reducing our 
technology costs.

Ladbrokes Coral Group
Yesterday as noted above both Ladbrokes 
Coral and GVC shareholders overwhelmingly 
voted in favour of the proposed transaction 
and we now await the required regulatory 
clearance for the transaction to complete. 
The combination of the two groups will create 
one of the largest listed sports betting and 
gaming companies in the world, with an 
unrivalled portfolio of established gaming 
brands across international markets. This, 
together with our proprietary technology 
and deep pool of industry talent, leaves 
us well positioned to further benefit from 
the opportunities presented by the global 
gaming market. 

Other corporate activity
Our global ambition has been further 
enhanced by the announcement on 
5 March that we have agreed to acquire 
51% of Mars LLC (“Crystalbet”), with the 
commitment to acquire a further 49% in 2021. 
Crystalbet is the leading online sports betting 
operator in the Republic of Georgia, a fully 
regulated gaming market. Management has 
grown the business impressively and their 
philosophy and approach is in line with that of 
GVC. We are very excited about the prospects 
for the business. 

Current trading
The Group has enjoyed a strong start to 
the current year with like-for-like NGR +16% 
(+18% constant currency) for the period up to 
4 March 2018 and the Board’s expectations 
for the full year remain unchanged.

The gaming industry continues to evolve 
rapidly, presenting both opportunities and 
challenges. GVC has never stood still. 
Our strategy is very much focused on the mid 
to long-term and ensure we position ourselves 
to maximise our potential in such a dynamic 
industry. We are not frightened of challenge or 
change. We are excited about the opportunity 
presented by the acquisition of Ladbrokes 
Coral, which is a significant and important 
part of our strategic goal of becoming a 
global gaming group of substantial scale and 
diversification, whilst continuing to create 
significant shareholder value. 

GVC Holdings PLC | Annual Report 2017

09

WE’RE ALWAYS LOOKING 
AT SHAREHOLDER RETURNS 
AND THAT’S OUR CORE FOCUS; 
IF IT’S NOT GOING TO DELIVER 
SHAREHOLDER RETURNS THEN 
WE’RE NOT GOING TO DO THE 
DEAL. IT WAS THE REASON 
FOR DOING THE SPORTINGBET 
DEAL, THE BWIN.PARTY DEAL 
AND IT’S THE REASON WE’RE 
DOING THE LADBROKES 
CORAL DEAL.

KENNETH ALEXANDER
CHIEF EXECUTIVE

10

2017 HIGHLIGHTS

S
S
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S
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GVC Holdings PLC | Annual Report 2017

 
 
 
11

WE WANTED TO CREATE AN 
ACTION PACKED INTERACTIVE 
EXPERIENCE FOR OUR 
AUDIENCE THAT SETS US 
A MILLION MILES APART 
FROM THE REST OF THE 
PACK. WHEN PEOPLE THINK 
BWIN, WE WANT THEM TO 
THINK EXCITEMENT, ACTION, 
ENTERTAINMENT  
AND EXHILARATION.

ADAM LEWIS
CHIEF MARKETING OFFICER

Adam Lewis, GVC CMO commented: “We 
wanted to create an action-packed interactive 
experience for our audience that sets us a 
million miles apart from the rest of the pack. 
When people think bwin, we want them 
to think excitement, action, entertainment 
and exhilaration.” 

Having launched in August 2017, the positive 
response was immediate with new sign-ups 
and first time value of deposits up 113% and 
98% respectively over the same month the 
previous year, in the brand’s biggest markets. 
The Race was supported across all media 
platforms and represented just the first phase 
of a longer-term marketing project.

In its original incarnation as betandwin, bwin 
was a pioneering online sports brand across 
Continental Europe. 2017 represented the 
20th anniversary of the formation of the 
business, although the bwin brand itself was 
not launched until 2006. As well as being the 
first online gaming company to offer in-play 
sports betting, the bwin brand attained global 
recognition through high profile sponsorships 
with football clubs such as Real Madrid and 
AC Milan. 

Whilst remaining a well-recognised brand, 
it is fair to say that prior to its acquisition by 
GVC, bwin had lost share in a number of key 
markets. The priority post acquisition was to 
significantly improve the customer proposition 
and this has been achieved, with players 
enjoying richer content than ever. 

Having delivered an enhanced product to our 
existing customers, 2017 saw the launch of 
a new ambitious pan-European marketing 
campaign. Our aim was to create a campaign 
that stood out from the “sea of sameness” 
offered by many of our peers. “The Race” was 
a high-octane theatrical Hollywood style car 
chase between Black and Yellow cars. 

€3.9BN

In sports wagers from 
our continuing operations 
in 2017

SPORTS BRANDS NGR
(+20%)

663.8

553.6

(€m)

800

600

400

200

0

2016

2017

67%

two thirds of our sports bets 
are now taken via  
the mobile channel

10.8%

our sports margin was above 
10% in 2017

+52%

we increased the number of live 
events our customers could bet 
on in 2017 by over half

12

2017 HIGHLIGHTS CONTINUED

Perhaps the brand with the greatest heritage 
within the GVC portfolio is partypoker. 
Launched in 2001, partypoker grew to 
become the biggest online poker room in 
the world and maybe the best known overall 
online gaming brand. However, when the US 
enacted new legislation in 2006, effectively 
making online gaming unlawful, partypoker 
amongst other responsible operators, 
withdrew from the market. 

The loss of US revenues was a massive blow 
to the business and this was exacerbated 
by the fact that some private operators 
remained in the US market and used this 
liquidity to grow market share in the rest of 
the world. By the time of its acquisition by 
GVC, partypoker was a shadow of its former 
self and was on the brink of terminal decline. 
The decision was taken to restructure all 
aspects of the partypoker business and 
customer proposition. 

Driven by a new management team, the 
philosophy is very much to bring poker back 
to the real poker players. A core component of 
the brand reinvigoration is the creation of a live 
global tour, partypoker LIVE. In 2017, the live 
tour had guaranteed prize pools of $68m, with 
over 26,000 unique players participating. 

Meanwhile, the online customer proposition 
has seen significant change including updates 
to the lobby, tables and mobile apps. There is 
more to come, with customer service a major 
focus. The partypoker brand has received 
significant investment and the initial response 
from players is positive, revenues rose 42% 
in 2017, whilst first time depositors grew 25%. 
Our ambitions with partypoker are high and 
2018 will see continued investment, with 
further product enhancements and over 
$150m live tournament guarantees. 

+42%

partypoker NGR in 2017
partypoker NGR in 2017

GVC Holdings PLC | Annual Report 2017

GAMES BRANDS NGR
(+12%)

228.7

203.5

(€m)

250

200

150

100

50

0

2016

2017

+25%

increase in the number of 
first time depositors in 2017

$68m

partypoker LIVE, our live 
poker tour had guaranteed 
prize pools of $68m in 2017

+26k

unique players

13

One of the longest established online 
gaming brands in Italy, Gioco Digitale was 
acquired by bwin in 2009. However, like a 
number of other gaming brands within the 
bwin.party portfolio, Gioco Digitale struggled 
to grow over recent years, despite the strength 
of the underlying Italian market. Nevertheless, 
we continued to believe in the heritage and 
strength of the brand and were confident 
of returning Gioco Digitale to its former 
glory. Key to improving the performance 
of the brand was to considerably improve 
the customer proposition, giving customers 
far greater choice of games and a much 
smoother online/mobile experience. 

During 2017, we added over 175 games from 
some of the industry’s top content providers, 
while we also invested in our marketing 
technology and more sophisticated and 
segmented CRM plans. We also launched 
a new marketing campaign focusing on 
the entertainment and fun characteristics 
associated with the brand. The result 
was that Gioco Digitale was a top-three 
performing brand across the whole Group, 
out-performing the Italian market as a whole. 
Gioco Digitale has now refined its positioning 
in the very competitive Italian market and 
in 2018 we will further increase investment 
in the brand, adding more content and 
introducing new improvements to the online 
and mobile offerings. 

Top three

performing brand  
across the group

175

games from some 
of the industry’s top 
content providers

1st

fully-regulated gaming 
site on the Italian market 
launched in 2009

14

2017 HIGHLIGHTS CONTINUED

THE RECENT LADBROKES 
CORAL ACQUISITION IS A 
MAJOR STEP TO ACHIEVING 
GVC’S VISION TO BE A  
TOP-THREE PLAYER IN ALL 
THE MARKETS IN WHICH  
IT OPERATES.

THREE

of the UK’s most iconic 
high street brands

£100m

The acquisition will deliver 
at least £100m of annualised 
pre-tax cost synergies by 
the end of 2021.

Leading positions in key 
global markets
The Combined Group will, based on current 
wagers and revenues of GVC and Ladbrokes 
Coral, be one of the largest listed sportsbook 
operators in the world by wagers and the 
largest listed online-led betting and gaming 
operator by revenue. The Combined Group 
will have top-three market positions in three 
of Europe’s largest online gaming markets – 
the UK, Germany and Italy – plus a significant 
business in Australia and exposure to the USA 
and other growth markets. Over 90% of its 
Net Gaming Revenue are anticipated to come 
from locally regulated/taxed markets.

Industry leading online and 
retail brands
GVC believes that the Combined Group’s 
portfolio of market-leading and complementary 
brands (including Ladbrokes, Coral and Gala, 
as well as international brands such as bwin, 
partypoker and Sportingbet) enhances the 
Combined Group’s opportunity to maximise 
revenue and profit growth by harnessing the 
best elements of each of their respective client 
relationship management tools and skills that 
have been developed in both businesses.

Highly regarded and complementary 
senior management and personnel
GVC has a strong track record in selecting 
talented people from acquired businesses, 
and the acquisition of Ladbrokes Coral will 
further deepen and broaden the talent pool 
at GVC, presenting the Combined Group 
with one of the most experienced teams in 
the industry.

Huge Potential
The acquisition of the Ladbrokes Coral brings 
three of the UK’s most iconic high street 
brands to the Group’s portfolio of brands.

GVC Holdings PLC | Annual Report 2017

15

MARKET-LEADING 
PROPRIETARY TECHNOLOGY

Our current technology platform, was 
developed to provide us the scale and 
flexibility to help us realise our vision, enter 
new markets, make acquisitions and offer 
new products and services. The ownership 
of this market-leading technology will enable 
the Combined Group to be proactive and 
adapt quickly to differentiate itself in a 
highly competitive market. Applying GVC’s 
proprietary platform across a multi-product 
multi-brand platform will eliminate duplication 
of technology and create operational 
efficiency, while reducing the cost of third-
party service and content provision.

When combined with scale, an efficient 
proprietary technology platform presents 
significant operational advantage. It also 
allows the Combined Group to offer a 
superior customer experience by creating new 
products and brands across online, retail and 
mobile on the same platform, and enhancing 
the opportunities for cross-selling between 
brands and verticals.

95%

NGR processed on 
our platform

CS

CMS

I

S
T
N
O
P
H
C
U
O
T
R
E
M
O
T
S
U
C

TRANSLATION

CAMPAIGNS

SOCIAL

COMMON SERVICES

IOT

MOBILE

TABLET

DESKTOP

ONLINE DISTRIBUTION CHANNELS

BONUS
PROMOTION
LOYALTY
SOCIAL
REWARDS

CRM SERVICES

ONLINE MARKETING
AFFILIATES

ACQUISITION 
SERVICES

MAIL 
NOTIFICATION
MESSAGING

RACE

PREMATCH

LIVE

RING

GAMES

GAMES

CASH

SPORTS
BOOKMAKING

POKER
TOURNAMENT 
MGMT

CASINO
VENDOR  
INTEGRATION

BINGO

GAMING PRODUCTS

COMMON

RISK

WALLET 
PLAYER PROFILE
ACCOUNT

CASHIER

POST PROCESSING/BUSINESS INTELLIGENCE

PRODUCT 
INTEGRATION

PARTNER 
INTEGRATION

KYC
BLACKLISTS 
COFFRE FORT
AAMS
REPORTS

REPORTING

PLATFORM SERVICES

REGULATION

I

S
E
C
V
R
E
S
N
O
I
T
A
R
G
E
T
N

I

 
 
 
16

MAJOR TRENDS IN THE MARKETPLACE

E
T
A
R
E
P
O
E
W
H
C
I
H
W

N

I
Y
R
T
S
U
D
N

I
E
H
T

GVC Holdings PLC | Annual Report 2017

GLOBAL GROWTH 
GVC Group operates in the global online/
interactive gaming market, a market that was 
estimated to have been worth approximately 
€41bn in 2017. Over the past ten years the 
global interactive gaming market has risen by 
9% CAGR. Total market growth in 2017 versus 
2016 is forecast to be in line with the 9% 
ten-year CAGR.

EUROPE 
Geographically, Europe is the largest online 
gaming market, accounting for 52% of the 
total in 2017, it also represented over half of 
the Group’s pro forma NGR in the past year. 
H2GC forecasts that European gross gaming 
revenue, with growth of 10% will outpace the 
global average in 2018 to edge its global share 
to 53%.

The largely unregulated Asian region is 
the next largest, making up 27% of the 
global total, followed by North America 
(11%), Oceania (7%), Latin America (2%) 
and finally Africa (1%).

9% 52%

Global online gaming grew by 9% CAGR 
over the past decade.

Europe makes up just over half of the global 
online gaming market.

2 %  1%

7 %  

(€bn)

45

40

35

30

25

20

15

10

5

0

40.7

37.4

11% 

R

G

A

9 %   C

27.5

25.2

34.1

30.9

21.6 22.8

19.1

17.2

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

%

7

2

5
2
%

Europe

Asia/Middle East

North America

Latin America & 
the Caribbean

Oceania

Africa

 
 
 
 
 
 
 
 
17

MOBILE 
A major driver of industry growth continues 
to be mobile. In 2017, mobile represented 
36% of global interactive gaming revenues, 
an increase of 17% on the previous year. 
The statistics in Europe are even more 
impressive with mobile growth being an 
estimated 22% year on year. Around 50% 
of the Group’s Sports Labels gross gaming 
revenue is now via mobile, but this is still 
behind many of our peers and presents a 
significant opportunity for the Group.

MARKET BY PRODUCT
As well as mobile, growth has been driven by 
continued product innovation across all areas 
of the market. An ever increasing number 
of betting opportunities are being offered to 
customers with in-play accounting for over 
half of wagers in some markets. Meanwhile, 
operators are developing products that 
present players with increased functionality, 
such as cash out.

In terms of product, betting and casino 
represent 76% of the global interactive market 
and these two product categories are also 
the two core product offerings of the Group. 
In 2016, betting and casino were forecast 
to grow at 12% globally, slightly above the 
industry average. 

FORECAST 
Looking ahead, the gaming market is 
expected to continue to grow ahead of GDP, 
with H2 Gaming Capital forecasting c6% 
CAGR over the next five years. The key driver 
will continue to be mobile with c48% of all 
online revenues expected to come from this 
channel in 2022. Regulation will undoubtedly 
influence whether these growth forecasts are 
met or exceeded.

36% 76% 6%

Over a third of all online gaming is now 
conducted by a mobile device.

Sports betting and casino games make up 
three-quarters of all online gaming.

Online gaming is forecast to grow at 
6% CAGR between 2017 and 2022.

(€bn)

14

12

10

8

6

4

2

0

6.2

4.5

3.1

2.4

1.6

1.9

12.4

10.4

8.6

14.6

(%)

35

30

25

20

15

10

5

0

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

4 %

5 %  

6 %  

% 
0
 1

%

6

2

Betting

State Lotteries

Skill/Other Gaming/
Commercial Lotteries

5
0
%

Casino

Poker

Bingo

(€bn)

60

50

40

30

20

10

0

6 %   C A G R

50.4

47.3

56.3

53.1

44.3

40.7

2017 2018 2019 2020 2021 2022

Source: all data provided by H2GC, January 2018

 
 
 
18

REGULATORY OVERVIEW

T he Group operates in a dynamically 

evolving industry and nowhere is this 
more pronounced than regulation. 
From a global perspective an increasing 
number of countries are moving to regulate 
their respective online gaming markets. This will 
present opportunities for the Group, particularly 
given its broad experience across international 
markets. A licensed and sensibly taxed 
regulatory structure is the best way to ensure 
player protection and generate revenues for 
governments. Within the EU, we work with the 
industry and those committed to upholding the 
open market values of being part of the Union.

Regulatory change is no less rapid in markets 
with established online gaming legislation. 
In these territories regulatory changes are 
a reflection of the growth in the industry. 
We welcome regulation that leads to increased 
standards across the industry and enable 
many millions of people to enjoy our products. 

In 2017, approximately 74% of the Group’s 
continuing revenues were derived from 
regulated* and/or locally taxed markets. 
The Group is currently licensed in more 
than 18 territories.

In Germany, bwin was among the 20 
successful applicants for a sports betting 
licence in 2014. However, this process 
was subsequently suspended after being 
challenged by operators who failed to 
secure licences and therefore licences were 
never granted. In 2017, a proposed Second 
Amendment to the State Treaty on Gambling 
would have seen all 35 operators (including 
bwin) that fulfilled the minimum criteria in the 
licensing procedure receiving sports betting 
licences in 2018. However, the proposed 
Second Amendment was never ratified, 
with a growing number of states calling for 
more significant changes to the State Treaty 
on Gambling than those presented by the 
Second Amendment. In particular, there is 
growing recognition among some states that 
German consumers will be best protected by 
the creation of a legal framework of licensing 
for casino and poker as opposed to a ban. 
The Group currently pays betting tax/VAT 
on all of its German revenues.

2017 saw another US state, Pennsylvania, 
pass legislation to create a regulated online 
gaming market, initially for poker and casino. 

The finer details of the legislation have yet to 
be published but the Group is in active talks 
with a number of parties to ascertain whether 
entry into the market is financially viable. 

Another significant development in the US in 
2017 was the referral of New Jersey’s challenge 
to existing legislation that prevents states from 
enabling a regulated online sports betting 
market, with the US Supreme Court expected 
to announce judgement in the coming months. 
A number of states have already commented 
that should the Supreme Court rule positively 
then they will look to regulate online sports 
betting. The Group is already licensed in New 
Jersey and is in discussions with a number of 
potential partners in the event online sports 
betting is permitted in the US.

In the UK, changes to the point of consumption 
tax for casino, poker and bingo (now applied 
to gross rather than net revenues), came into 
force in Q4 2017. If the changes had been in 
place for the full year the incremental tax cost 
to the Group would have been €4.5m. 

Through a B2B deal with Rambler Media, 
bwin became the first major international 
sports betting brand to be licensed under a 
new Russian regulatory regime. The bwin.ru 
site went live in November 2017, presenting 
the Group with an exciting opportunity ahead 
of this year’s FIFA World Cup.

During 2017, the Swedish government 
announced plans to introduce legislation 
that would enable international companies to 
apply for online gaming licences for the first 
time. The application process is expected to 
begin in 2018 with licences granted in 2019. 
With a proposed tax rate of 18% of revenues, 
the legislation will encourage operators 
to apply for licences affording customers 
greater protection. 

In the Netherlands, it is expected that an 
online gaming bill will be passed by parliament 
in 2018 with the first licences expected to 
be granted in 2019. Meanwhile, following an 
agreement between France, Portugal and 
Spain, licensed poker operators are now able 
to share liquidity across the three countries.

On 28 February 2018, the CJEU found in favour 
of the Group’s subsidiary, Sporting Odds Ltd, 
against Hungary, under the principles of the 
freedom to offer services under EU law.

*Including markets in the process of regulating.

Total interactive (excluding lottery) gross gaming revenue (€m)

4
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P
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GVC Holdings PLC | Annual Report 2017

 
 
 
EUROPEAN AND US REGULATED AND 
REGULATING MARKETS TAX LANDSCAPE

SPORTS (S)

CASINO (C)

POKER (P)

BINGO (B)

19

UNITED KINGDOM
Tax rate

BELGIUM
Tax rate

15%

11% GGR + 21% VAT

CZECH REPUBLIC
Tax rate

23% S P 35% C B

FRANCE
Tax rate   9.3% S turnover 2% P turnover  
+ 20% VAT 

2017 Market size

2017-22 CAGR

€6,724m

2017 Market size

€477m

2017 Market size

€303m

2017 Market size

8.4%

2017-22 CAGR

6.1%

2017-22 CAGR

10.7%

2017-22 CAGR

€1,539m

7.2%

AUSTRIA
Tax rate 

2% S turnover 40% C P B 

BULGARIA
Tax rate

DENMARK
Tax rate

20%

GERMANY
Tax rate  

5% S turnover 19% VAT C P B 

20%

2017 Market size

2017-22 CAGR

€294m

2017 Market size

€77m

2017 Market size

€619m

2017 Market size

4.1%

2017-22 CAGR

6.6%

2017-22 CAGR

4.7%

2017-22 CAGR

€2,243m

5.6%

GREECE
Tax rate

2017 Market size

2017-22 CAGR

NETHERLANDS1
Tax rate

35%

ROMANIA
Tax rate

29%

US (NEVADA)
Tax rate 

16%

€333m

2017 Market size

€306m

2017 Market size

€261m

2017 Market size

6.9%

2017-22 CAGR

11.6%

2017-22 CAGR

4.6%

2017-22 CAGR

IRELAND
Tax rate  

1% turnover S 23% VAT C P B 

POLAND
Tax rate

5% S turnover

SPAIN
Tax rate

US (NEW JERSEY)
Tax rate 

25%

2017 Market size

2016-21 CAGR3

€933m

2017 Market size

€142m

2017 Market size

€772m

2017 Market size

3.7%

2017-22 CAGR

21.9%

2017-22 CAGR

6.7%

2017-21 CAGR

3.5-6.75% 
C P

$48m

26.4%

17.5% C P

$246m

12.9%

ITALY
Tax rate  

22% S 25% C P B

PORTUGAL
Tax rate  

8-15% turnover C B  
30% P turnover

SWEDEN2
Tax rate

US (PENNSYLVANIA)3
Tax rate  

54% slots 16% table games 

18%

2017 Market size

2017-22 CAGR

€1,485m

2017 Market size

€212m

2017 Market size

€1,045m

2018E Market size

3.7%

2017-22 CAGR

10.1%

2017-22 CAGR

7.5%

2018-22 CAGR

$240.2m

18%

1.  Proposed, bill yet to pass into legislation. 

2.  Proposed, bill yet to pass into legislation. 

3.  Full regulation yet to be finalised.

 
  
 
 
 
 
20

BUSINESS MODEL

HOW WE 
CREATE VALUE

KEY DIFFERENTIATORS

HOW E-GAMING WORKS

OUR TECHNOLOGY
We operate a unique proprietary 
technology platform that sets 
us apart from our competitors 
and allows us to control our 
product development.

+ Read more on page 15

OUR BRANDS
Our brands are amongst the 
most popular in the industry, 
across sports, casino poker 
and bingo.

+ Read more on pages 24 and 25

OUR PEOPLE
We have been successful in 
attracting the brightest and the 
best from within and beyond 
the gaming industry.

+ Read more on page 28

OUR MARKETING
We leverage the popularity 
of our brands through 
sophisticated CRM systems and 
the expertise of our marketeers.

+ Read more on pages 10 to 13

OUR SCALE
We have the scale and diversity 
required to succeed across 
multiple products and territories 
and to be able to adapt to our 
constantly evolving industry.

+ Read more on pages 4 and 5 

GVC Holdings PLC | Annual Report 2017

CUSTOMERS

BRANDS

WAGERS

SPORTS 
BRANDS

GAMING 
BRANDS

€bn

WAGERS & BETS

B2B

We provide gaming software 
and services to a select 
number of partners.

NON-CORE

In 2017 this included our payments 
processing business and financial 
spread betting brand.

€m

€m

01010010000010000101000110010100101001000010010110100100100010010010010000101001011111001101010010010001110

101O11O11U0UR11011010R PR100RO100111OPR 01IE010ET0TA11100ARY0Y10Y T01T 111EC00CH001HN1N00NO1O1100LO0O 111GG1GY0Y101Y P0010000PLAAT0T101TF0O1001OR11RM11M0M1110101010001001111010
OUR PROPRIETARY TECHNOLOGY PLATFORM
111OOUUR PPRROPRRIETTARRRYY TEECCCHHNNOLLOOGGGGY PLAAAATFFOORRMM01010M 1001100111001010
OUR PROPRIETARY 
TECHNOLOGY PLATFORM

01000010000010100011001010010100100001001011010010010010011001001000001010101111101101001010010001110110100
01101010100010011101010011100010011110000110001110001110010110101111101110101010001001110110100111100010001111
01001001110010100111000100111100001100111000011101010010000101010111110110101011001001111010100111000110011
10100011001010010100100001001011010010010001001001001000010101011111001101010110010011110101001111000110011
0010011101001001110001001111000011001110001111010100100001001010111110110101010001001110101001110001001111
001100101000101001000010010110100100100100110010010000101010111110110110101001000111010110011100001001111100

21

VALUE WE CREATE

POSITIVE RETURNS
Everything we do is ultimately  
focused on delivering value to 
our shareholders.

+ Read more on pages 2 and 3

DIVIDENDS
We are committed to regarding 
our shareholders with a 
progressive dividend policy.

+ Read more on page 3

ENGAGING 
CUSTOMER CONTENT
We are focused on delivering 
the best product offer 
to our customers, which 
is continuously refreshed.

+ Read more on pages 24 and 25

RESPONSIBLE GAMING
We are committed to providing 
a safe and secure environment 
for our customers to play in.

+ Read more on page 27

CORPORATE 
RESPONSIBILITY
We recognise our responsibilities 
as a corporate citizen in the 
communities in which we 
operate our business.

+ Read more on pages 27 and 29

NGR

CONTRIBUTION

NET EBITDA

(−)
BONUSES  
& WINNINGS

=
€m

NGR

(−)
COST OF SALES

– Local taxes
– Payment processing
– Marketing
– Software royalties
– Partner shares

=
€m

CONTRIBUTION

(−)
ADMIN EXPENSES

– Personnel
– Technology
– Professional fees
– Office and travel

=
€m

CLEAN EBITDA

010100111000110011110000010110010000011000001011000110001010010100100001001011010010010010010010010000101010
001110000100111110000011000101010001000001000011010001110010100101001000010010110100100100100100100100001010
010011100001000111100000111001101011001000000100000100100001100101001010010000100101101001001001001001001001010
01111000100111100001010010000010000010100001110011010001010010000100101101001001001001001001000010101011111
00001100010100100100001000001010000111001101001011001000001001011010010010010010010010000101010111110110101
111100000110010101000100000100001010000110001001001101000100001001011010010010010010010010000101001000010000
11100001010010000010000010100001110010100010100100000010010110100100100100100100100001010101111101111010101
10000011100101010011000001000001010001110010100010100110000100101101001001001001001001001010010000100001010
00001010001000010000010100011100100100101000100001100101101001001001001001001000010101011111011010101001001

22

OUR VISION | HOW WE MEASURE OUR SUCCESS

Our strategy is to build further scale and international 
diversification through leveraging our proven proprietary 
technology, established brands and high quality 
personnel. In an increasingly competitive and regulated 
industry, we believe scale and diversification will enable 
us to continue to create shareholder value through 
capital and income growth. 

OUR MISSION

TO BE A TOP THREE PLAYER IN CORE MARKETS

TO PROVIDE BEST-IN-CLASS PRODUCT OFFER

OUR GOAL

TO BUILD FURTHER SCALE AND INCREASE OUR 
INTERNATIONAL DIVERSIFICATION

OUR STRATEGIC PRIORITIES

CONTINUING TO LEVERAGE OUR PROVEN PROPRIETARY 
TECHNOLOGY

EFFECTIVELY MARKET OUR STRONG BRANDS

INVEST IN THE BEST PEOPLE

MAKE ACQUISITIONS THAT ENHANCE SHAREHOLDER VALUE

HOW WE DELIVER IT

ORGANIC:
(cid:3)(cid:132) ROI focused marketing

(cid:3)(cid:132) Product and service 

(cid:3)(cid:132) Focus on core markets

(cid:3)(cid:132) Improved CRM and BI

(cid:3)(cid:132) Cross-sell

development

regulated

M&A:
(cid:3)(cid:132) Focus on underweight markets

(cid:3)(cid:132)  Regulated and soon to be 

(cid:3)(cid:132) Prefer online but flexible

(cid:3)(cid:132) B2C

(cid:3)(cid:132) Technology

N
O
I
S
I
V

R
U
 O

GVC Holdings PLC | Annual Report 2017

 
 
23

Our key performance indicators used to assess the performance of the 
business include; Net Gaming Revenue (revenue before deducting VAT); 
Contribution (revenue less betting taxes, payment service provider fees, 
software royalties, affiliate commissions, revenue share and marketing 
costs); Clean EBITDA (earnings before interest, taxation, depreciation, 
amortisation, share based payments, exceptional items and changes 
in fair value derivatives, a non-GAAP measure used by the Group’s 
management to assess underlying performance; and Sports wagers 
(the value of sports best placed through our brands).

The charts below show the performance of the Group against these 
measures on a pro forma basis, as if GVC had acquired bwin.party digital 
entertainment in 1 January 2014. They include operations that have since 
been discontinued or disposed of.

NGR

(€m)

1,000

1,008.0

839.0

822.2

894.6

CONTRIBUTION

445.9

442.8

464.0

497.0

(€m)

500

400

300

200

100

0

2014*

2015

2016

2017

2014*

2015

2016

2017

CLEAN EBITDA

274.2

205.7

163.2

145.9

SPORTS WAGERS

4,312.6

4,553.6

4,411.1

(€m)

5,000

4,000

3,000

1,000

1,000

0

n/a

2014*

2015

2016

2017

2014*

2015

2016

2017

*  Source: the bwin.party acquisition prospectus  

(http://www.gvc-plc.com/archive/takeover_code_bwin/GVC-Prospectus-131115.pdf)

0

400

800

600

200

I

S
S
E
C
C
U
S
R
U
O

G
N
R
U
S
A
E
M

300

150

250

200

100

50

0

(€m)

 
 
 
24

PERFORMANCE OF DIVISIONS

S
T
R
O
P
S

S
D
N
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B

bwin is one of Europe’s leading online betting brands 
and is synonymous with sports. It has leading 
positions in several markets including Germany, 
Belgium, France, Italy and Spain. bwin also offers 
casino, poker as well as bingo on mobile and web, 
all through a single account.

Sportingbet is a leading provider of sports betting, 
casinos, games and poker online and on mobile. 
It was established over 15 years ago in 1998 and 
acquired by GVC in March 2013.

Gamebookers is a full-service sportsbook which is 
particularly popular in east and central European 
markets. It offers up to 30,000 bets daily on more 
than 90 sports.

Betboo was established in 2005 to provide online 
bingo, sportsbook, casino and poker access to 
South American customers. It was acquired by the 
GVC Group in July 2009.

OPERATIONAL OVERVIEW
GVC operates through four divisions: Sports Brands, 
Games Brands, B2B and Non-core. To give a more accurate 
reflection of year on year comparative performance, unless 
stated all figures exclude discontinued activities and 2016 
divisional KPIs are provided on a pro forma basis.

T he division encompasses a number 

of well-established sports brands 
including: bwin, Sportingbet, Betboo 
and Gamebookers, of which the former is 
the largest. 

Divisional NGR rose 20% in 2017 against 
2016 (+19% on a constant currency basis). 
The sports gross win margin was 10.8% 
(9.4% in 2016), ahead of the previous long-
term guidance of 10%. Given the evolving 
geographic mix of the business, we now 
believe the long-term average gross win 
margin should be c10.5%. Amounts wagered 
grew 2%, this was despite the strong gross 
margin. It should also be noted that unlike 
2016, there was no major summer football 
tournament in 2017. 

The combination of above average gross 
win margin and solid wagering performance, 
led to sports NGR growing 19% to €331.2m 
compared to pro forma 2016. Meanwhile, 
the benefits of a programme of continuous 
improvement in the product offering and a 
greater emphasis on cross-selling saw gaming 
NGR from sports customers increase by 
21% to €332.6m (2016: €275.7m). 

Contribution from Sports Brands improved 
to €360.3m, an increase of 13% on pro 
forma 2016. The contribution margin was 
54% (2016: 57%), the decline reflecting the 
impact from the disposal of Kalixa (previously 
internally consolidated costs now being 
external), changing geographic mix and an 
increase in marketing expense.

At the beginning of 2017 we signalled our 
intention to return marketing spend on 
the bwin brand to more normalised levels 
after a period of reduced investment. 
Marketing spend at Sports Brands increased 
in absolute terms by some €33.4m, and 
as a percentage of NGR amounted to 
19% compared to 17% in 2016. A core 
component of the investment was a new 
marketing campaign for bwin, including a 
high production broadcast advertisement, 
promoting a dynamic “Live the Action” 
message. This was well received by 
customers, both existing and new.

Although the migration of the sports brands 
onto a single platform was a key focus for 
the year, this did not stop us developing and 
delivering new products and enhancements 
to our customers. Our golf, horse racing 
and tennis products saw major upgrades, 
while the number of live betting events 
offered increased by c50%. A revamped 
user experience with improved navigation 
on in-play and mobile delivered a richer 
smoother experience for customers. 
Mobile also continued to grow strongly, 
with over two-thirds of sports betting gross 
revenues now derived through this channel. 
In addition, mobile now represents half of 
gaming revenues compared to 37% in 2016. 

The FIFA World Cup takes place in Russia 
during the summer and we aim to deliver 
further product enhancements ahead of 
the tournament.

SPORTS BRANDS

YEAR ENDED 31 DECEMBER

Sports wagers
Sports margin
Sports NGR
Gaming/other NGR
NGR
EU VAT
Revenue
Contribution
Contribution margin

2017 
€m

3,785.6
10.8%
331.2
332.6
663.8
(22.2)
641.6
360.3
54%

2016 
(pro forma) 

Change 

Constant 
currency 

€m

3,724.4
9.4%
277.9
275.7
553.6
(15.0)
538.6
318.1
57%

2%

2%

18%
20%
19%

19%
21%
20%
(48%)
19%
13%

2016
(actual) 
€m

3,508.3
9.4%
260.7
259.7
520.4
(13.9)
506.5
298.6
57%

GVC Holdings PLC | Annual Report 2017

  
25

S
E
M
A
G

S
D
N
A
R
B

partypoker is one of the pioneers of the online poker 
industry having launched in 2001. It remains one 
of the industry’s most recognised brands, with a 
particular focus on the UK.

partycasino is one of the world’s largest online 
casinos, with hundreds of mobile games on 
offer including many of the classic casino games 
such as blackjack, roulette and a broad variety of 
slot machines.

CasinoClub was originally launched in 2001 and 
acquired by GVC in 2004, it is a leading online casino 
website for German-speaking markets with more than 
15,000 active customers.

Gioco Digitale was the first fully-regulated gaming 
site on the Italian market launched in 2009. 
It is positioning itself as a gaming portal for casual 
gamers, with a focus on bingo and casino products.

Foxy Bingo was launched in 2005 and is one of the 
most successful brands in online bingo and is one of 
the biggest names in the UK bingo market.

After many years of decline PartyCasino 
returned to underlying growth in 2017. 
The business underwent a rebranding 
during the year, promoted by a new TV-led 
marketing campaign and the opportunity 
to win admission to a new “Big Party event 
in Ibiza”. Major improvements to the product 
were implemented in 2017, in particular 
an expansion in the breadth of games 
offered and a brand new lobby on desktop 
and mobile.

Gioco Digitale, our Italian-facing gaming 
business, recorded an impressive 
performance in 2017, growing faster than the 
underlying market. This was due to a number 
of factors including new marketing activity 
encompassing both television and digital 
channels, a significant increase in games 
content and improved customer retention. 

2017 was another strong year for CasinoClub, 
which benefited from a significant investment 
in its content and games portfolio. 
While CasinoClub’s foundation has been its 
signature table games, the games offering 
had been limited but in H2 of 2017 we added 
hundreds of new titles to its portfolio. 

Bingo is the Group’s smallest gaming vertical 
and in 2017 we restructured the business 
and significantly reduced marketing spend 
whilst this was undertaken. As expected, 
revenues at Foxy (the Group’s principal bingo 
brand) declined but profitability improved. 
In the second-half of 2017 we acquired Cozy 
Games, a leading provider of B2B services 
to the bingo sector. Cozy owns its own 
proprietary bingo technology platform and 
gives the Group increased long-term flexibility. 

The focus in 2018 and beyond very much 
remains improving the customer experience 
across all of our gaming brands. We aim 
to deliver more unique in-house developed 
content than ever before, whilst at the same 
time take the best content from third-
party suppliers. 

G VC owns a number of stand-alone, 

well-known gaming brands including 
partypoker, PartyCasino, CasinoClub, 

Gioco Digitale and Foxy Bingo.

Games Brands NGR rose 12% (+14% on a 
constant currency basis) to €228.7m against 
2016. Contribution from Games Brands 
declined to €77.0m (2016: €89.0m), reflecting 
increased investment in partypoker, along 
with the impact from the disposal of Kalixa 
(as outlined above) and incremental increases 
in gaming taxes.

In 2017, partypoker revenues rose 42% (+41% 
constant currency), against a global poker 
market that was estimated to have grown 
by just 2% in the same period (source: H2 
Gambling Capital). Our new live global tour 
was launched under the partypoker LIVE 
umbrella in January 2017 and yielded very 
encouraging results in its debut season. 
Total guaranteed tournament prize pools of 
$68m were exceeded by over 7%, with over 
26,000 unique players participating during 
the year. The partypoker LIVE tour in 2018 
will dwarf the debut season, with cumulative 
guarantees of over $150m. During the year 
we continued to upgrade the customer 
proposition including updates to lobby, tables 
and mobile apps, along with an overhaul of the 
loyalty scheme. First time depositor numbers 
rose by 25% in 2017, whilst the number of re-
activations reached their highest level in four 
years – giving us confidence that partypoker 
remains a significant brand with real heritage 
in the online poker market. 

Our strategy for partypoker is an ambitious 
one, with the aim of re-energising one of 
the world’s best-known online gaming 
brands. We have invested significantly in 
both marketing and product over the last 
18 months and will continue to do so over 
the medium term. However, during 2018 
and beyond we expect marketing spend 
to decline as a proportion of NGR as the 
benefits of increased liquidity and product 
development begin to come through. As part 
of our strategy, we entered into a marketing 
agreement with our main offline tournament 
partner. Our partner established a new 
company and as part of the deal, GVC 
has entered into a put and call agreement 
dependent on the enhancement to the 
EBITDA of the poker business.

GAMES BRANDS

YEAR ENDED 31 DECEMBER

Sports wagers
Sports margin
Sports NGR
Gaming/other NGR
NGR
EU VAT
Revenue
Contribution
Contribution margin

2016

(pro forma) 

Change 

Constant 
currency 

€m

65.2
7.7%
4.3
199.2
203.5
(6.4)
197.1
89.0
44%

7%

7%

10%
14%
14%

9%
12%
12%
(14%)
12%
(13%)

2017 
€m

69.8
8.3%
4.7
224.0
228.7
(7.3)
221.4
77.0
34%

2016
(actual) 
€m

58.9
7.7%
3.8
184.4
188.3
(6.2)
182.1
82.9
44%

26

PERFORMANCE OF DIVISIONS CONTINUED

B
2
B

S
E
C
I
V
R
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S

The Borgata Hotel, Casino & Spa is New Jersey’s 
largest casino property. GVC has supplied online 
casino and poker products to The Borgata 
since New Jersey regulated online gaming in 
November 2013.

Danske Spil is the Danish monopoly lottery operator 
and market leader in online gaming. GVC has 
supplied online casino and poker in the regulated 
Danish market since January 2012.

OTHER

Following the disposal of Kalixa in May 2017, 
the division solely consists of InterTrader, our 
financial spread betting and CFD business.

InterTrader revenues were €10.5m for the 
period, representing growth of 53% over pro 
forma 2016. Growth was driven by effective 
marketing/efficiencies once InterTrader began 
operations under its own licence and the 
absence of disruption caused in 2016 from the 
move to a new platform provider.

Kalixa contributed revenues of €6.1m up until 
disposal in May 2017.

T he Group provides B2B services to a 

number of well-known gaming business 
including MGM, Danske Spil, Fortuna 

and PMU.

B2B revenues rose by 16% to €16.5m 
(pro forma 2016: €14.2m), whilst the 
contribution improved to €15.1m (pro forma 
2016: €14.0m). During 2017, the Group 
expanded its relationship with MGM, 
launching a new branded website in New 
Jersey. We also signed a B2B deal with 
Rambler Media, to support the launch of 
the first licensed international sports betting 
brand in Russia. This went live in Q4 2017 and 
given the World Cup in Russia during summer 
2018, we are excited about the opportunity 
for bwin.ru.

Looking further ahead, we are paying close 
attention to regulatory developments and 
opportunities in the US. In October 2017 
Pennsylvania passed legislation to allow online 
casino and poker in the state. The detail of 
the legislation is being worked on and we are 
in active discussions with a number of parties 
regarding the provision of B2B services 
in Pennsylvania. 

The US Supreme Court is due to rule in the 
coming months over the possible repeal of 
PASPA (The Professional and Amateur Sports 
Protection Act), legislation that effectively 
prohibits US states from legalising online 
sports betting. A positive ruling in favour of 
the states could transform the regulated online 
betting proposition in the US. The Group 
believes it is in a strong position should the 
sports betting market open given that we 
can offer partners a full technology suite from 
sports to poker to casino, and are already 
licensed to supply gaming technology in 
New Jersey.

B2B SERVICES

YEAR ENDED 31 DECEMBER

Revenue
Contribution
Contribution margin

2016
(pro forma)
€m

14.2
14.0
99%

2017
€m

16.5
15.1
92%

Change 

Constant 
currency 

16%
8%

N/A
N/A

PMU is the French horse racing monopoly and one of 
the largest gambling companies in Europe. GVC has 
supplied online poker to PMU in the regulated French 
market since July 2010.

OTHER

YEAR ENDED 31 DECEMBER

Revenue
Contribution
Contribution margin

2016 
(pro forma)
€m

23.0
(1.0)
N/A

2017 
€m

16.6
2.0
12%

Change 

Constant 
currency 

(28%)
(297%)

N/A
N/A

Leading Czech based sports betting operator Fortuna 
moved to GVC’s live content feed in 2013, increasing 
the number of events offered to their customers by 
60%, and driving double digit annual revenue growth.

GVC Holdings PLC | Annual Report 2017

2016
(actual)
€m

13.3
13.1
98%

2016
(actual)
€m

21.1
(1.0)
N/A

GVC aims to provide the world’s safest most trusted 
gaming platform. Across our broad product line-up, our 
objective is that every user plays within their financial 
means and receives the best service possible. The Group 
is committed to three core principles of integrity, fairness 
and reliability, with our overarching goal, of preventing 
gaming-related problems arising. Together with leading 
research institutes, associations and counselling 
providers, we have developed measures to create a 
responsible, safe and reliable place for online gaming.

1. CUSTOMERS

FAIRNESS 
It is our responsibility to create a gaming environment that is founded on the spirit of fair 
play. The trust of our customers is fundamental to our success. Customer confidence 
is reliant on us safeguarding the fairness of the games and protecting our customers 
against fraud. We work closely with independent authorities which monitor the fairness of 
the gaming products we offer. When it comes to fraud and manipulation, our dedicated 
investigation and online monitoring teams ensure our customers’ protection.

SECURITY 
Our gaming sites are subject to strict regulatory oversight and we comply with a 
wide range of laws, rules, standards and regulations throughout various jurisdictions. 
Regular verification of compliance by means of independent reviews confirms that 
random number generators work as they should and that player funds and personal 
data are fully protected.

PREVENTION 
Gaming is a great source of entertainment for millions of people around the world. 
But, for a minority, gaming can cause problems. We are committed to identifying 
risks as early as possible and intervening to prevent these problems before they 
emerge. We have in place a responsible gaming framework which includes controls 
to help customers to play within their limits and avoid a situation where gaming 
causes problems.

27

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28

CORPORATE SOCIAL RESPONSIBILITY CONTINUED

2. EMPLOYEES

3. SUPPLIERS

O ur supply chain is diverse, spanning IT, travel, 

sponsorship, translation services, telephony 
and affiliates amongst others. In 2017 we 

integrated management of our suppliers into a single 
Enterprise Resource Planning system.

Our approach to supply chain management is 
designed to:

(cid:3)(cid:132) Reduce risk;

(cid:3)(cid:132) Develop mutually beneficial long-term business 

relationships; and

(cid:3)(cid:132) Deliver best value from our suppliers on a 

long-term basis.

Our procurement policy includes a “Supplier 
Acknowledgement and Self-Certification Checklist”, 
which requests information relating to:

(cid:3)(cid:132) Financial strength to ensure long-term reliability;

(cid:3)(cid:132) Ability to deliver enduring quality and value;

(cid:3)(cid:132) Commitment to innovation and ability to help us 
develop new products, processes and ways of 
working that will provide us with a commercial 
advantage; and

(cid:3)(cid:132) Commitment to a wider corporate responsibility 

agenda relating to the environment, labour/
employment standards, equal opportunities and 
employee rights.

In return, we aim to operate to the highest 
professional standards, treating our suppliers 
in a fair and reasonable manner and settling 
invoices promptly.

We aim to operate to the highest 
professional standards, treating our 
suppliers in a fair and reasonable 
manner and settling invoices promptly.

These have now been embedded into the business 
for 12 months. To encourage the behaviours 
they represent, we introduced an initiative called 
‘The Kudos Club’, which provides a mechanism for 
individuals to recognise their colleagues, complete 
challenges related to them and be rewarded for doing 
so. In 2017, c.1,000 employees participated in more 
than 13,000 challenges while over 1,700 employees 
recognised colleagues on over 14,000 occasions. 
This has had the effect of increasing employee 
engagement and enhancing working relationships.

2017 Employee statistics
GVC is a highly diverse and culturally rich organisation 
embracing 59 different nationalities, making it both 
cosmopolitan as well as a challenging place to work. 

Our future success depends on the skills, knowledge 
and endeavours of our employees, which is 
supported by our commitment to ongoing training 
and learning. We foster and nurture a culture that 
enables people to learn, develop and achieve, 
irrespective of their nationality or gender. Life is 
fast-paced and highly demanding, but for those 
with the right skills and temperament, there are 
great opportunities.

2017 KEY EMPLOYEE STATISTICS

Average number of employees 

Number of employees as at 31 December 

Net change 

Appointments in 2017 

Voluntary attrition 2017 

Involuntary attrition 2017 

Redundancies in 2017 

Total attrition 

 2,656

2,657

+17.4% 

1,118

17.5%

10.2%

149

27.7%

Average length of service 

3 years 8 months

AGE BREAKDOWN AS AT 31 DECEMBER 2017

Employees under 25 

Employees 25-29 

Employees 30-49 

Employee 50 and over 

GENDER BREAKDOWN AS AT 31 DECEMBER 2017

Female 

Male 

270 

54 

1,658 

74 

926

1,730

3,000 EMPLOYEES

across 14 locations, it is vital we keep 
our people well informed and aware of 
our business objectives and how they 
can help deliver them.

G VC and bwin.party are now well and 

truly embedded as one enlarged Group. 
Although our business is always changing, 
expanding and pushing forward, our people have 
settled into their roles and teams. 

People
As a result of our disposal of the Turkish-facing 
operations, 125 roles either went with the new 
owners or left the business. This is never an easy 
decision, but was essential as part of the disposal 
and imperative to support our organisation’s strategy 
and future.

As part of the strategy it was necessary to restructure 
some of our teams internally. To provide our players 
with a truly engaging and stimulating experience, we 
created a new role, Director of Customer Experience 
& Engagement, Sportsbook, as well as a Marketing 
Director Casino to oversee all of our casino offerings, 
enabling us to increase our marketing potency and 
drive casino acquisition and CRM best practice 
across our Casino operations. We also appointed 
a new Head of Cashcade to help drive our Casino 
and Bingo brands.

Process
In 2017, we implemented a new Enterprise Resource 
Planning (ERP) system. This was the first phase of 
Evolve, our HR programme, which was launched 
to streamline and introduce new and efficient 
procedures to our HR processes. It includes 
talent acquisition and retention, performance 
management, development, manager training and 
succession planning, as well as the day-to-day 
employee services.

Engagement
With a business of c.3,000 employees across 14 
locations, it is vital we keep our people well informed 
and aware of our business objectives and how 
they can help deliver them. We believe regular 
and transparent communication is key to ensuring 
we have an engaged and motived workforce. 
Channels we utilise to do this include: a Group-wide 
intranet which is updated on a daily basis; regular 
webcasts from the CEO, physical ‘town hall’ meetings 
in our office locations; monthly manager briefs which 
are cascaded to all employees via their managers; 
as well as discussion forums. Our Pro Bono and 
charity events (further details below) also increase 
engagement between employees. 

Culture and values
Following extensive consultation with our staff, we 
identified five corporate values which we believe are 
core to the way in which we operate.

These are:

(cid:3)(cid:132) Collaboration

(cid:3)(cid:132) Dynamism

(cid:3)(cid:132) Ownership

(cid:3)(cid:132) Recognition

(cid:3)(cid:132) Transparency

GVC Holdings PLC | Annual Report 2017

29

5.  ENVIRONMENTAL 

IMPACT

6.  PROVIDERS  
OF CAPITAL

W e are a low-impact company, but we 

are not complacent and monitor our 
environmental performance by measuring 

the water and energy we consume, the amount of 
physical waste we produce and the amount of CO2 
gas we produce through air travel. We currently 
monitor these impacts from our six main offices 
and plan to roll out monitoring across our locations 
this year.

Key metrics show that in 2017:

(cid:3)(cid:132) A total of 4,493 air flights taken by employees 

(2016: 3,554 air flights) producing an estimated 
1,199 metric tons of CO2 (2016: 865 metric tons);

(cid:3)(cid:132) Our highest energy consumption resulted 

from our seven data centres, which consumed 
5.4 million KWh of electricity in total 
(2016: 8.4 million KWh); and

(cid:3)(cid:132) On average, each full-time employee in our six 

main offices every month used:

–  225 KWh of electricity (2016: 289 KWh);

–  520 litres of water (2016: 801 litres); 

–  produced 5.2kg of waste (2016: 6.5kg); and

–  used 130g of paper (2016: n/a).

Our approach to the environment and the community 
goes beyond our own business. Our suppliers’ 
corporate responsibility agenda relating to the 
environment is also assessed before we enter into 
contractual arrangements. We believe that by aligning 
our interests we can make a contribution towards 
sustaining our environment.

T he online gaming sector is a rapidly evolving 

industry, subject to continuous change in 
areas including regulation, technology and 
competition. Our objective is to help current and 
potential investors to have a greater understanding 
of both our business model and the industrial 
environment in which we operate.

There is no set calendar that governs how we interact 
with our stakeholders, who include investors, lenders, 
politicians, regulators and business partners amongst 
others but we seek to communicate regularly through 
a variety of channels which include:

(cid:3)(cid:132) Providing shareholders and lenders with 

regular updates on both corporate and financial 
developments throughout the course of the 
financial year;

(cid:3)(cid:132) Regular meetings between our executive team and 
financial analysts, current as well as prospective 
investors, but with a focus around the publication  
of our half year and full year results;

(cid:3)(cid:132) Investor and industry presentations, online 

webcasts, the publishing of financial reports and 
analysts’ coverage, to name but a few, all of which 
are publicly available on our corporate website: 
www.gvc-plc.com; and

(cid:3)(cid:132) Using our regular interactions to gain a greater 

understanding of investors’ and other stakeholders’ 
perceptions about our strategy, performance 
and prospects.

4.  CHARITIES AND 
COMMUNITY 
ENGAGEMENT
I n addition to our commitment to provide a 

safe and secure gaming environment for our 
customers, we recognise we have a wider 
responsibility to support charities located in the 
communities in which our offices are located. 
As a business we make donations to a variety 
of responsible gambling organisations across 
multiple countries.

CSR goes beyond responsible gaming and as a 
Group we actively encourage and support our 
employees’ involvement within local communities. 
We operate a Pro Bono scheme which encourages 
all employees to spend up to two days out of the 
office on charitable, community or environmental 
projects each year. In 2017, we substantially increased 
engagement in the programme, with our staff 
contributing over 2,000 hours on a varied range of 
community projects including homeless shelters, 
children’s orphanages, helping the elderly and 
animal shelters.

Compared to 2016, we increased our contribution 
to responsible gambling charities/organisations by 
39%. Through the scheme our employees have 
worked on homeless projects in Gibraltar, Sofia 
and Vienna, while in London and Vienna they have 
assisted a number of local charities for the elderly. 
Our Hyderabad workforce has a long-standing 
tradition and commitment to working closely with 
numerous educational and child-centric charities, 
providing funds and volunteers at various schools and 
orphanages. Over in the Philippines our employees 
have worked with local schools, providing goods 
and services. Environmental and wildlife projects 
supported during the year included cleaning up a 
local beach in Gibraltar to help protect local marine 
life and the building of new enclosures for Wildlife 
Heritage Foundation and local farms. 

4,493

flights taken by employees 
producing an estimated  
1,199 metric tons of CO2.

Our objective is to help current and 
potential investors to have a greater 
understanding of both our business 
model and the industrial environment  
in which we operate.

5.4M KWH

of electricity consumed 
across all eight of our 
data centres.

225M KWH

used by each full-time 
employee in our six main 
offices monthly.

5.2KG

of waste produced by each 
full-time employee in our six 
main offices monthly.

2,000 HOURS

contributed by our staff in 2017 
on a varied range of community 
projects including homeless shelters, 
children’s orphanages, helping the 
elderly and animal shelters.

30

CHIEF FINANCIAL OFFICER’S REVIEW

REPORT OF THE  
CHIEF FINANCIAL OFFICER

YEAR ENDED 31 DECEMBER

Sports Brands
Games Brands
TOTAL SPORTS WAGERS
Discontinued
TOTAL SPORTS WAGERS 
(INC DISCONT’D)
Sports Brands
Games Brands
B2B
Other

NGR
Discontinued
Total NGR (inc discontinued)
EU VAT
TOTAL REVENUE (INC DISCONT’D)
Total revenue

Sports Brands
Games Brands
B2B
Other
CONTRIBUTION
Discontinued
TOTAL CONTRIBUTION  
(INC DISCONT’D)

Sports Brands
Games Brands
B2B
Other
CONTRIBUTION MARGIN
Discontinued
TOTAL CONTRIBUTION MARGIN  
(INC DISCONT’D)

Brands and B2B
Other
Corporate
EXPENDITURE (CONTINUING)
Discontinued
TOTAL EXPENDITURE

Brands and B2B
Other
Corporate
CLEAN EBITDA (CONTINUING)
Discontinued
TOTAL CLEAN EBITDA

2017 
€m

2016
(pro forma)
€m

3,785.6
69.8
3,855.4
555.7
4,411.1

663.8
228.7
16.5
16.6

925.6
82.4
1,008.0
(29.5)
978.5
896.1

360.3
77.0
15.1
2.0
454.4
42.6
497.0

54%
34%
92%
12%
49%
52%
49%

(157.7)
(8.8)
(48.6)
(214.9)
(7.9)
(222.8)

294.7
(6.8)
(48.4)
239.5
34.7
274.2

3,724.4
65.2
3,789.6
764.0
4,553.6

553.6
203.5
14.2
23.0

794.3
100.3
894.6
(21.4)
873.2
772.9

318.1
89.0
14.0
(1.0)
420.1
43.9
464.0

57%
44%
99%
(4%)
53%
44%
52%

(187.0)
(17.6)
(45.0)
(249.6)
(8.7)
(258.3)

234.1
(18.6)
(45.0)
170.5
35.2
205.7

2016
(actual)
€m

3,508.4
58.9
3,567.3
764.0
4,331.3

520.4
188.3
13.3
21.1

743.1
100.3
843.4
(20.1)
823.3
723.0

298.6
82.9
13.1
(1.0)
393.6
43.9
437.5

57%
44%
98%
(5%)
53%
44%
52%

(176.7)
(16.3)
(42.3)
(235.3)
(8.7)
(244.0)

217.9
(17.3)
(42.3)
158.3
35.2
193.5

All figures and narrative refer to continuing operations unless 
noted otherwise.

PAUL MILES
CHIEF FINANCIAL OFFICER
8 March 2018

It is a pleasure to be able to report such a strong set 
of figures that reflect the continued positive progress 
made by the Group.

The table below summarises the key GAAP financial 
measurements.

YEAR ENDED 31 DECEMBER  
CONTINUING OPERATIONS

Revenue
Operating loss
Loss before tax
Basic EPS

2017
€m

896.1
(5.2)
(25.6)
(0.13)

2016
€m

723.0
(116.0)
(173.5)
(0.51)

A summary of revenue, contribution and expenditure 
by reporting segment is shown below. For the 
purposes of comparing underlying like for like 
performance year-on-year, the table below details pro 
forma 2016 financial data as if the acquisition of  
bwin.party had completed 1 January 2016. 
Discontinued activities represent Headlong and 
associated Turkish-facing businesses that were 
disposed of in December 2017.

It is worth noting the distinction between net gaming 
revenue (NGR), a figure before VAT, and revenue, 
the “statutory” number, stated after VAT. While 
Clean EBITDA (earnings before interest, taxation, 
depreciation, amortisation, share-based payments, 
exceptional items and changes in fair value 
derivatives) is a non-GAAP measure, it is used by 
the Group’s management to assess the underlying 
performance of the business. 

GVC Holdings PLC | Annual Report 2017

31

NGR
NGR grew 17% to €925.6m for the year to December 2017 versus 
pro forma 2016. On a constant currency basis, pro forma NGR 
grew by 17% in the year. Including discontinued activities, NGR rose 
13% to €1,008.0m vs €894.6m for pro forma 2016.

Depreciation and amortisation
Depreciation and amortisation for the period was €151.0m compared 
to €136.3m in 2016. Amortisation associated with intangible assets 
recognised on acquisition was €121.0m. These assets are being 
amortised over periods ranging from 3 to 12 years.

Both Sports Brands and Games Brands enjoyed double digit growth, 
with the benefits of improved product and customer proposition being 
key factors. 

Revenues
Revenues grew by 16% to €896.1m over the 12 months to 
31 December 2017, compared to pro forma 2016. VAT increased due 
to a combination of geographic mix and a full year impact from the 
imposition of VAT on gaming revenues in Belgium.

Variable costs and contribution
The key components of variable costs remain: betting taxes and duties, 
payment processing costs, software royalties, affiliate commissions, 
partner shares and marketing costs.

Contribution in the period was €454.4m, up from €420.1m in pro forma 
2016. The decline in the Contribution margin on a pro forma basis 
to 49% from 53% reflected a greater proportion of revenues coming 
from locally taxed markets and a return to a more normalised level of 
marketing spend. In addition, following the disposal of Kalixa, costs 
previously accounted for as intra-company costs, now being recorded 
as a cost of sale.

Expenditure
The prime components of expenditure are personnel (representing 
around 58% of the cost base) and technology (representing 
approximately 22% of the cost base). Both personnel and technology 
costs declined during the period reflecting the benefits of the synergies 
from the acquisition of bwin.party. Other significant costs include real 
estate, travel and professional fees.

YEAR ENDED 31 DECEMBER

Personnel expenditure
Professional fees
Technology costs
Office, travel and other costs
Foreign exchange differences

2017 

€m

(125.7)
(18.4)
(47.1)
(21.5)
(2.2)
(214.9)

2016
(pro forma)
€m

(140.1)
(19.6)
(70.8)
(24.0)
4.9
(249.6)

2016
(actual)
€m

(131.5)
(18.2)
(67.4)
(21.9)
3.7
(235.3)

Clean EBITDA
While Clean EBITDA is a non-GAAP measure, it is used by the 
Group’s management to measure the performance of the business. 
Clean EBITDA increased to €239.5m in 2017 from €170.5m pro forma 
in the previous year (€158.3m actual 2016). 

The amortisation of capitalised development expenditure amounted 
to €14.4m.

YEAR ENDED 31 DECEMBER

Depreciation
Amortisation
 – intangible assets recognised on acquisition
 – internally generated intangibles

2017
€m

(15.6)

(121.0)
(14.4)
(151.0)

2016
€m

(19.8)

(109.5)
(7.0)
(136.3)

Exceptional items
The bulk of the exceptional items have arisen on the acquisition of 
bwin.party and subsequent restructuring.

YEAR ENDED 31 DECEMBER

M & A costs
Premium listing application costs
Reorganisation costs
Contract termination costs
Accelerated depreciation
Progressive jackpots
Release of contingent consideration
Foreign exchange on deposit
Profit on disposal of joint venture
Legal settlements
Other

2017
€m

(7.7)
–
(23.9)
–
–
–
–
(0.3)
–
(2.1)
(5.9)
(39.9)

2016
€m

(51.5)
(4.4)
(14.4)
(11.7)
(12.5)
(7.6)
(8.1)
(16.4)
11.7
–
(2.9)
(117.8)

Operating loss
The Group reported a statutory operating loss of €5.2m for 
the period, compared to a loss of €116.0m the previous year. 
Excluding exceptional items and amortisation associated with the 
acquisition, the Group’s operating profit was €155.7m compared to 
€111.3m in 2016.

 
32

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

REPORT OF THE  
CHIEF FINANCIAL OFFICER
CONTINUED

The movement in fair value of derivative instruments comprises two 
main elements; the early repayment option (€22.5m charge) relating 
to the Cerberus Loan and, €12.0m charge relating to the put and call 
option associated with our poker marketing partner.

YEAR ENDED 31 DECEMBER

Clean EBITDA
Share based payments
Exceptional items
Depreciation & amortisation
Impairment of available for sale asset
Impairment of assets held for sale
Changes in the fair value of derivative  
financial instruments
OPERATING LOSS

2017
€m

239.5
(17.7)
(39.9)
(151.0)
–
(1.6)
(34.5)

2016
€m

158.3
(31.0)
(117.8)
(136.3)
(4.2)
–
15.0

(5.2)

(116.0)

Financing charges
These comprise: interest on indebtedness (principally loans), an 
accounting charge for debt free amortisation, other debt administration 
fees and foreign exchange movements. Financial charges totalled 
€21.8m for the period compared to €65.3m for the corresponding 
period in 2016.

YEAR ENDED 31 DECEMBER

Loan interest
Amortisation of loan fees and early repayment option
Other interest 

2017
€m

(14.2)
(7.3)
(0.3)
(21.8)

2016
€m

(46.0)
(19.0)
(0.3)
(65.3)

(Loss)/Profit Before Tax
The Group reported a loss before tax of €25.6m against a loss before 
tax of €173.5m in 2016. As noted above, the loss was due to the 
exceptional items and amortisation associated with the acquisition of 
bwin.party. Excluding exceptional items and amortisation associated 
with the acquisition, the Group achieved an adjusted profit before tax 
of €175.7m against €58.9m for 2016 from continuing operations.

YEAR ENDED 31 DECEMBER

Profit/Loss before tax
Exceptional items
Impairment of available for sale asset
Impairment of assets held for sale
Changes in the fair value of derivative instruments
Amortisation of acquired intangibles
Dividend income
Amortisation of loan fees and early repayment option
ADJUSTED PROFIT BEFORE TAX
Taxation
ADJUSTED PROFIT AFTER TAX

Profit after tax from discontinued operations
ADJUSTED PROFIT AFTER TAX  
INC DISCONTINUED OPERATIONS

2017
€m

(25.6)
39.9
–
1.6
34.5
121.0
–
7.3
178.7
(10.2)
168.5

30.4
198.9

2016
€m

(173.5)
117.8
4.2
–
(15.0)
109.5
(3.1)
19.0
58.9
(7.9)
51.0

34.6
85.6

GVC Holdings PLC | Annual Report 2017

Taxation
The Group is currently headquartered in the Isle of Man, with key 
operating subsidiaries in Gibraltar (where the headline rate of 
corporation tax is 10%) and Malta (35% with an effective rate of 5%), 
as well as a number of jurisdictions with higher tax rates. For the year 
ended 31 December 2017 the tax credit was €1.9m. This comprised a 
corporation tax charge of €13.1m and a deferred tax credit of €15.0m.

Discontinued operations
On 22 December 2017, the Group completed the disposal of Headlong. 
The loss after tax attributable to discontinued operations for the 2017 
financial year was €15.7m (profit after tax €34.6m 2016).

Earnings (loss) per share
Reported EPS for the period was a (loss of) 13 euro cents (2016: 
(loss of 51 euro cents). Adjusted EPS (based on loss after tax but 
before exceptional items, non-trading items, amortisation associated 
with acquisitions and tax on excluded items) from continuing 
operations, increased by 195% to 56 euro cents (2016: 19 euro cents) 
and on a fully diluted basis increase to 54 euro cents (2016: 18 euro 
cents). Adjusted EPS including discontinued operations was 66 euro 
cents (2016: 31 euro cents). 

YEAR ENDED 31 DECEMBER

Basic EPS (inc discont’d)
Basic, fully diluted EPS (inc discont’d)

Adjusted continuing EPS
Adjusted, fully diluted continuing EPS

Adjusted EPS (inc discont’d)
Adjusted, fully diluted EPS (inc discont’d)

2017
€m

(0.13)
(0.13)

0.56
0.54

0.66
0.64

2016
€m

(0.51)
(0.51)

0.19
0.18

0.31
0.31

Dividends
The Group declared a second interim dividend of 17.5 euro cents in 
respect of the financial year ended 31 December 2017 and together 
with the first interim dividend of 16.5 euro cents this resulted in an 
aggregate of 34.0 euro cents for the period. This represented an 
increase of 13% on the aggregate declared special dividends of 
30 euro cents for the 2016 financial year. In terms of dividends paid 
in 2017, this totalled 46.5 euro cents (nil in 2016).

Date 
declared

Description

Per  
share  
€c

Per  
share  
£p

Date 
 paid

15/12/2016
Special dividend (FY 2016)
23/03/2017 Special dividend (FY 2016)
Interim dividend (FY 2017)
14/09/2017

14.9
15.1
16.5

12.5
13.1
14.6

14/02/2017
12/05/2017
19/10/2017

33

Cashflow 
Free cash before exceptional items amounted to €161.6m for the 
year to 31 December 2017, compared to €71.3m during the previous 
year. This was achieved after capital expenditure of €38.4m and a 
working capital outflow of €16.0m, largely associated with the disposal 
of Kalixa.

Cash exceptional costs of €39.6m (2016: €86.4m) were predominantly 
associated with the integration and reorganisation of bwin.party. 
Acquisition costs net of cash acquired were €36.7m, of which Cozy 
Games (€22.3m) was the main component. Disposals of €30.7m 
represented the proceeds from the sale of Kalixa.

During the year the Group refinanced its debt facilities and this is 
covered in more detail below.

In March 2017, the Group signed a €320m Senior Secured Term and 
Revolving Facility (“the Facility”) comprising a €250m term loan (the 
“Term Loan”) and a €70m revolving credit facility (“RCF”). The Term 
Loan was used to fully repay the Nomura Loan. In December 2017, 
the Term Loan was subsequently increased to €300m with the 
margin reducing to 2.75% over EURIBOR from 3.25% over EURIBOR 
previously. In addition, the Group achieved increased flexibility through 
reduced covenants and an increase in maximum leverage to 3.5x from 
2.25x (Net Debt:EBITDA).

Balance sheet
The decline in assets is largely as a result of the amortisation 
associated with the acquisition of bwin.party. During 2017, the Group 
also undertook a refinancing, with the result of reducing short-term 
loans and borrowings, with an increase in long-term liabilities. 

YEAR ENDED 31 DECEMBER

Clean EBITDA (inc discontinued)
Capitalised software development and other 
intangible asset purchases
Property, plant and equipment purchases
Interest paid including loan costs
Corporate taxes
Other working capital movements
FREE CASH FLOW BEFORE EXCEPTIONAL ITEMS
Exceptional items 
Acquisitions net of cash acquired
Proceeds of issued share capital net of costs
Proceeds from disposals
Interest bearing loan drawdown
Loan repayments
Dividends paid
Other cash movements
NET CASH GENERATED
Foreign exchange
Cash and cash equivalents at beginning of period
CASH AND CASH EQUIVALENTS  
AT THE END OF PERIOD

2017
€m

274.2

(26.0)
(12.4)
(43.3)
(14.9)
(16.0)
161.6
(39.6)
(36.7)
47.0
30.7
550.0
(636.5)
(141.0)
1.3
(63.2)
–
367.0
303.8

2016
€m

193.5

(19.0)
(15.8)
(47.6)
(7.9)
(31.9)
71.3
(86.4)
(189.4)
193.8
20.9
380.0
(55.5)
–
4.8
339.5
(0.7)
28.2
367.0

Net debt and liquidity
Strong cash generation meant that despite acquisitions and dividend 
payments of a combined €177.7m, Group net debt still declined year 
on year. Net debt as at 31 December 2017 was €108.6m, representing 
0.4x 2017 Clean EBITDA.

AS AT 31 DECEMBER

Loans due <1 year
Loans due >1 year
Gross debt
Cash and cash equivalents
Short term investments
Less client liabilities
NET DEBT
Cash in transit with payment processors
NET DEBT ADJUSTED FOR PAYMENT PROCESSORS

2017
€m

–
(300.0)
(300.0)
303.8
5.0
(117.4)
(108.6)
54.1
(54.5)

2016
€m

(386.5)

(386.5)
367.0
5.4
(112.0)
(126.1)
60.0
(66.1)

AS AT 31 DECEMBER

Goodwill
Other intangible assets
Other non-current assets
Total non-current assets

Cash & cash equivalents
Trade receivables
Other current assets
Total current assets
TOTAL ASSETS

Trade and other payables
Balances with customers
Progressive prize pools
Loans and borrowings
Other current liabilities
Total current liabilities

Loans and borrowings
Deferred tax
Other non-current liabilities
Total non-current liabilities
NET ASSETS

2017
€m

1,094.3
437.3
22.6
1,554.2

303.8
115.6
6.8
426.2
1,980.4

(105.7)
(117.4)
(18.0)
(0.2)
(84.3)
(325.6)

(295.2)
(52.2)
(28.6)
(376.0)
1,278.8

2016
€m

1,090.3
519.1
28.3
1,637.7

354.8
105.2
98.0
558.0
2,195.7

(93.9)
(112.0)
(22.8)
(403.5)
(89.3)
(721.5)

–
(65.6)
(11.3)
(76.9)
1,397.3

An unqualified report on the consolidated financial statements for the 
year ended 31 December 2017 has been given by the auditor Grant 
Thornton UK LLP. It did not include reference to any matters to which 
the auditor drew attention by way of emphasis without qualifying 
their report.

PAUL MILES
CHIEF FINANCIAL OFFICER
8 March 2018

34

PRINCIPAL RISKS

There are a number of risks that could have a material impact 
on the Group’s future performance. 

To manage these risks, the Group conducts a continuous risk 
management process, of risk identification, assessment and 
management. 

Our approach to risk management is outlined 
below, along with how we seek to manage 
them and the principal risks and uncertainties 
considered to have a potential impact on the 
Group’s long-term financial performance. 

How are risks to the business 
identified?
The Board has overall accountability for 
ensuring that risk is effectively managed 
across the Group and, on behalf of the Board, 
the Audit Committee reviews the effectiveness 
of the risk management process. Refer to the 
Audit Committee Report on pages 51 to 55 of 
this Annual Report for further insight into the 
responsibilities of the Audit Committee. 

Each business unit is responsible for 
identifying, assessing and managing the risks 
in their respective area. The Internal Audit 
Executive meets with senior and executive 
management, meet during the year, in 
order to: 

(i)  identify new risks; 

(ii)  monitor the development of each risk 
faced by the Group over time (namely 
whether any identified risk has increased, 
decreased or become obsolete); 

(iii) evaluate the likelihood of each risk 

materialising and the impact it would have 
on the Group; and

(iv) determine an appropriate course of action 
to mitigate or manage the identified risk.

How are risks to the business 
measured?
As part of the risk management process, risks 
identified are measured against a defined set 
of criteria, in particular:

(i)  The associated potential clean EBITDA 
impact to the Group should the risk 
materialise. The impact is measured on a 
scale, where 1 is low, with limited damage 
to a minor stakeholder, and 4 being severe, 
which may have a substantial impact 
on the Group’s clean EBITDA or cause 
significant reputational damage, affecting 
many key stakeholders.

(ii)  The likelihood of the risk materialising. 
The extent to which an event is likely to 
occur is scored from 1-4, 1 being remote 
i.e. very unlikely to occur and 4 being 
probable i.e. where it has the potential to 
occur or has already happened. 

The product of both scores gives rise to 
the risk score that determines the relative 
importance of the individual risk. 

A Group Risk Register is documented, and 
remains a central repository for management 
and the Directors to review and oversee 
risk issues effectively. This register is 
reviewed periodically by the Group’s senior 
executive management team, ahead of it 
being submitted to the Audit Committee for 
consideration and direction. 

In some instances, key risks will be escalated 
to the Board for final decision, sometimes with 
a recommendation from the Audit Committee. 

The table opposite is an extract of the 
Group Risk Register, illustrating our 
approach to evaluating risk

How are these risks managed?
To ensure our risk management process 
drives continuous improvement across 
the business, the Internal Audit function 
monitors the ongoing status and progress of 
key action plans against each risk regularly. 
In addition, risk appetite and mitigation 
matters remain a key consideration in all 
strategic decision-making by senior executive 
management and the Board.

Risk management process:

BOARD OF  
DIRECTORS

BUSINESS UNIT  
REVIEW

SENIOR EXECUTIVE  
MANAGEMENT

AUDIT COMMITTEE

L
A
P
I
C
N
R
P

I

S
K
S
I
R

GVC Holdings PLC | Annual Report 2017

 
 
 
 
 
35

Group risk register extract:
(Illustrating our approach to evaluating risk)

RISK NO

AREA/BUSINESS SEGMENT

MOVEMENT

RISK TITLE

RISK CATEGORY

RISK DESCRIPTION

POTENTIAL IMPACT

EXISTING CONTROLS/ACTION TAKEN

8

Technology

Decreased

Platform migration

Technology

The customer and label migration from MM1 
to the BPTY platform is not effective

1.  Loss of revenues
2.  Ineffective transfer of customer data 
(balances, transactional history, 
account status)

1.  Detailed migration plans in place
2.  Phased migration via territories and labels
3.  Continuous management oversight, regular 

Board updates

4.  Commercial impact of migrations 

monitored daily

RISK SCORE

Impact

Likelihood

Residual Risk Score

PREVIOUS RISK SCORE

Impact

Likelihood

Residual Risk Score

RISK ACTION

ACTION REQUIRED

2

2

4

4

3

12

TREAT

1.  Continue to monitor completed migrations 

and learn from each iteration

2.  One remaining territory remains to be 
migrated, to complete January 2018

DATE

March 2018

RESPONSIBLE LEADERSHIP MEMBER

COO

VIABILITY STATEMENT
In accordance with the obligations of the 
UK Corporate Governance Code, the 
Board of GVC is required to provide its 
assessment within the Annual Report and 
Accounts of the viability of the Group over 
an appropriate period of time. Accordingly, 
the Directors have assessed the viability 
of the Group over a three year-period to 
December 2020, taking account of the 
Group’s current position and the potential 
impact of the principal risks as outlined in 
this section of the Annual Report.

A three-year period was deemed 
appropriate for this assessment as it 
best reflects the strategic planning and 
budgeting process required for the 
implementation of the Group’s strategy. 

The Board has completed a thorough 
review of threats with the potential to 
compromise the Group’s business model, 
future performance, solvency, liquidity 
and its resilience to those risks.

Key factors the Board considered within 
this review included:

(cid:3)(cid:132) Completion of the synergies and 

integration of the bwin.party business 
acquired in February 2016 including the 
migration of customers on to a single 
technology platform;

(cid:3)(cid:132) The secured nature of the Group’s 
long-term debt facility comprising 
a €300m term loan and a €70m 
revolving credit facility; 

(cid:3)(cid:132) The diverse nature of the Group’s 

revenue base across both 
geographical markets and online 
gaming product segments; and

(cid:3)(cid:132) The Group’s ability to adapt to 

regulatory change in regard to online 
gaming and increase in taxation that 
may result from such change.

Having completed this review, the Board 
has full confidence that the Company 
will be able to meet its liabilities over the 
three-year period to December 2020.

36

PRINCIPAL RISKS CONTINUED

WHAT ARE OUR RISKS? 
The principal risks and uncertainties, which are considered to 
have a material impact on the Group’s long-term performance 
and achievement of strategy, are set out below. 

This is not intended to be an exhaustive and extensive analysis of 
all risks which may affect the Group. Additional risks and uncertainties 
not presently known to management, or currently deemed to be less 
material, may also have an adverse effect on the business.

RISK1:
DATA BREACH AND 
CYBER SECURITY

Risk Category: 

(cid:3)(cid:132)  Technology

(cid:3)(cid:132)  Legal and Regulatory

(cid:3)(cid:132)  Reputational

RISK2:
DISASTER RECOVERY AND 
BUSINESS CONTINUITY

Risk Category: 

(cid:3)(cid:132) Technology

(cid:3)(cid:132) Commercial

(cid:3)(cid:132) Reputational

RISK3:
IMPACT  
OF BREXIT

Risk Category: 

(cid:3)(cid:132) Commercial

(cid:3)(cid:132) Legal and Regulatory

(cid:3)(cid:132) Financial

Why we need to manage this 
A large customer, corporate or employee data breach, 
from either an internal or an external cause, could 
result in formal investigation and material sanction due 
to breach of EU General Data Protection Regulations.

Why we need to manage this 
A natural or man-made event may affect the 
continuity of operations of a business or location, 
undermining player confidence.

Why we need to manage this 
The UK’s departure from the EU as a consequence of 
the Brexit referendum may reduce the Group’s ability 
to operate in certain EU markets.

How we manage and mitigate the risk
The Group dedicates significant resources to ensure 
security arrangements and systems are up-to-date 
to cope with emerging threats.

How we manage and mitigate the risk
We regularly review our Business Continuity Plans 
and our IT Disaster Recovery capability, as part of the 
ISO 27001 certification framework. 

Service level agreements are in place with third 
parties where applicable, have failover solutions 
available and seek to limit single points of failure.

The Group’s Technology Governance team 
continuously assesses the risks and controls around 
security and IT operations alongside the Internal 
Audit function. 

GVC is committed to maintain certification under the 
ISO 27001:2013 Information Management Security 
System standard it holds, and has expanded its 
scope across more Group locations during the year. 

The Group established a GDPR steering committee, 
led by the Group Head of Compliance, Legal & 
Company Secretariat to work towards ensuring 
compliance with the new EU-wide General Data 
Protection Regulation, which comes into force 
in 2018.

How we manage and mitigate the risk
The Group’s Brexit task force, led by the Group Head 
of Legal, Compliance and Secretariat alongside 
members of senior executive management, continues 
to monitor the situation. 

The purpose of the task force is to closely monitor 
the situation, propose various contingency plans 
and, subject to Board approval where appropriate, 
execute them as the UK navigates through the EU 
exit process, with minimal business interruption and 
customer impact. 

GVC Holdings PLC | Annual Report 2017

37

  Risk Increased  

  Risk Decreased  

  Risk Static 

Statement of Directors’ 
Responsibilities
The responsibility statement below has 
been prepared in connection with the 
Company’s Annual Report for the year ended 
31 December 2017. Certain parts thereof are 
not included within this announcement.

We confirm to the best of our knowledge:

(cid:3)(cid:132) The Group and Company financial 

statements, prepared in accordance with 
IFRS as adopted by the European Union, 
give a true and fair view of the assets, 
liabilities, financial position and loss of the 
Group and Company; and

(cid:3)(cid:132) The business review, which is incorporated 
into the Directors’ Report, includes a fair 
review of the development and performance 
of the business and the position of the 
Group and Company, together with a 
description of the principal risks and 
uncertainties they face.

The Directors of GVC Holdings PLC are listed 
in the Group’s Annual Report and a list of 
current Directors is also maintained on the 
Company website www.gvc-plc.com.

By order of the Board

ROBERT HOSKIN
COMPANY SECRETARY
8 March 2018

RISK4:
COMPLIANCE WITH 
APPLICABLE  
GAMING LAWS

Risk Category: 

(cid:3)(cid:132) Commercial

(cid:3)(cid:132) Reputational

RISK5:
IMPOSITION OF ADDITIONAL 
GAMING OR OTHER 
INDIRECT TAXES

Risk Category: 

(cid:3)(cid:132) Commercial

(cid:3)(cid:132) Legal and Regulatory

(cid:3)(cid:132) Legal and Regulatory

(cid:3)(cid:132) Financial

(cid:3)(cid:132) Financial

Why we need to manage this 
To maximise revenue streams from markets into 
which the Group makes a gaming offering whilst 
avoiding regulatory sanction, particularly as there 
are circumstances where the online gaming laws in 
the jurisdiction in which the Group provides licensed 
gaming services and the gaming is transacted conflict 
with the laws of the territory in which some of the 
customers may reside.

How we manage and mitigate the risk
GVC focuses on nationally regulated and taxed 
markets and holds more than 40 gaming licences 
and 74% of the Group’s revenues come from these 
licensed markets. The Group maintains its own 
experienced compliance and licensing function.

The Group is committed to meeting its licence 
obligations and monitors its compliance with 
regulatory requirements by performing reviews 
in areas across licences, such as Anti-Money 
Laundering policies and controls, with the results 
reported to the Audit Committee. 

The Group also submits the licensed entities to 
a series of external audits by regulators, third 
party auditors and industry specialists to ensure 
that policies and procedures are being followed 
as intended. 

By owning its own gaming technology, the Group is 
able to adapt its offerings quickly to be compliant with 
new or amended licensing requirements. 

The Group closely monitors regulatory developments, 
assesses the impact on the Group’s offering and 
takes the necessary action where appropriate. 
Management take external advice, which 
incorporates risk evaluation of individual territories. 
It also engages in promoting licensing solutions that 
provide commercially viable opportunities for online 
gaming operators. This risk is diminishing as countries 
introduce their own licensing regimes specifically 
addressing online gaming. Unless offering into a 
market via a local licence, the Group provides its 
offer via its Gibraltar and/or Malta gaming licences 
on a point of supply basis and, in addition, where 
that jurisdiction is an EU member state it relies on 
the EU principle freedoms of establishment and to 
provide services. 

Weekly compliance reports are circulated to senior 
and operational management and to the Internal 
Audit function, with regulatory update reports 
made to the Board and Audit Committee at each 
scheduled meeting.

Why we need to manage this 
Revenues earned from customers located in a 
particular jurisdiction may give rise to further taxes in 
that jurisdiction. If such taxes are levied, either on the 
basis of existing law or the current practice of any tax 
authority, or by reason of a change in law or practice, 
then this may have a material adverse effect on the 
amount of tax payable by the Group.

Further taxes may include corporate income tax, 
value added tax (VAT) or other indirect taxes. 
Group companies may be subject to VAT or similar 
taxes on transactions, which have been treated as 
exempt supplies of gambling, or on supplies, which 
have been exported outside the scope of VAT. 

Where Group companies have treated supplies of 
gambling as exempt based on exemptions available to 
comparable supplies in the place where the customer 
is located, the right to exemption may be restricted 
if the supplies do not have similar characteristics or 
meet the same needs as other exempt gambling from 
the customer’s point of view. In such circumstances, 
the potential taxable amount is uncertain. 

The multi-location of the Group may lead to 
higher corporate income tax from transfer 
pricing adjustments.

How we manage and mitigate the risk
The Board’s policy is that Group companies 
operate only where they are incorporated, domiciled 
or registered. The Board’s policy is to manage 
transfer-pricing risk by requiring that all intra-group 
transactions are documented and take place on 
an arm’s length basis unless local legislation or 
other business conditions make an arm’s length 
basis impossible or impractical. The Group aims 
to comply with all tax regulations in all countries in 
which it operates and monitors and responds to 
developments in tax law and practice.

During the year, the Board reviewed the Group’s 
tax strategy and considered whether it was aligned 
with the Group’s commercial strategy, approach 
to corporate governance, attitude to risk and the 
Group’s business models. 

The Board reviewed and adopted a UK Tax statement 
(available on: http://www.gvc-plc.com/archive/
UK_Tax_Statement.pdf) and a new Anti-Tax Evasion 
Policy in line with the changing tax environment. 

Owing to the dynamic nature of the online gaming 
sector and the Group’s business in particular, 
the Board has decided to review the Group’s tax 
management strategy annually.

 
38

GOVERNANCE

E
C
N
A
N
R
E
V
O
 G

K
R
O
W
T
A

GVC Holdings PLC | Annual Report 2017

The Board looks to encourage a culture of strong 
governance across the business, and continues to adopt 
the principles of good governance by adhering to the 
requirements of the UK Corporate Governance Code. 
The Board is collectively responsible to the Company’s 
shareholders for creating and preserving the long-term 
success and performance of the business. The key 
principles of the code are outlined below:

LEADERSHIP 

The Board provides leadership either directly or through the operation of  
its Committees. The Chairman is ultimately responsible for the make-up  
and composition of the Board to best deliver the business strategy.

ACCOUNTABILITY

The Board is responsible for establishing and maintaining the risk management  
and internal controls and has delegated the responsibility to ensure compliance  
with the new code to the Audit & Risk Committee.

EFFECTIVENESS

The Board sets the strategic objectives and approves and monitors performance 
against budgets and forecasts. An evaluation process is regularly undertaken to  
ensure Board members have the necessary skills in place. Being effective also  
means maintaining relationships and continued engagement with shareholders. 

REMUNERATION

The role of the Remuneration Committee is to determine and maintain a fair  
reward structure that attracts the right talent and incentivises Directors to  
deliver its strategic objectives and maintain stability of management.

 
 
39

GVC CONTINUED ITS 
CORPORATE GOVERNANCE 
JOURNEY IN 2017”

LEE FELDMAN
CHAIRMAN OF THE BOARD

G VC continued its corporate 

governance journey in 2017. 
Will Whitehorn was appointed the 

Senior Independent Director in March 2017, 
to enhance the Board’s knowledge and 
decision-making process and to comply 
with the UK Corporate Governance Code’s 
recommendation. Will is an experienced 
independent non-executive director who has 
served as a senior independent director for 
another FTSE 250 listed company.

LEE FELDMAN
NON-EXECUTIVE CHAIRMAN OF THE BOARD
8 March 2018

In June 2017 the Board appointed a new 
Independent Director, Jane Anscombe, who 
was also appointed the new Chair of the 
Remuneration Committee. She has more 
than 30 years of experience in the gaming, 
leisure and entertainment sector, primarily as 
an equity research analyst. Jane’s analytical 
background and extensive knowledge of 
the gaming sector have proved invaluable in 
strategic discussions at the Board level and 
bringing the remuneration policy and incentive 
arrangements in line with comparable FTSE 
250 companies. This included dispensing 
with certain contractual termination terms for 
myself and the CEO which pre-dated GVC 
becoming Premium Listed, removing the only 
remaining area of non-compliance with the 
UK Corporate Governance Code.

During the year the Board also amended the 
membership of the Audit, Nominations and 
Remuneration Committees to take account 
of the new appointments and improve the 
independence of these important bodies. 
Reports from each committee follow 
my report.

2018 will be another milestone year for GVC. 
Having announced a recommended offer 
to acquire the Ladbrokes Coral Group just 
before Christmas, GVC and Ladbrokes Coral 
shareholders overwhelmingly approved 
the transaction on 8 March 2018. We now 
await the final regulatory approvals and 
expect the acquisition to close in the next 

month. On completion of the acquisition, 
Paul Bowtell, Ladbrokes Coral’s CFO, will 
join the GVC Board and succeed Paul Miles 
as the Combined Group’s CFO. The Board 
looks forward to working with Paul Bowtell 
as we face exciting times ahead, integrating 
the two businesses and driving revenue 
growth. I would like to take this opportunity to 
thank Paul Miles for his positive contributions 
to GVC which included an extensive 
refinancing programme and the Ladbrokes 
Coral acquisition and wish him well in his 
next endeavour. I would also like to thank 
Norbert Teufelberger, who stepped down as 
a Non-executive Director at the beginning of 
February having served his agreed two-year 
term following GVC’s acquisition of bwin.party. 
Norbert provided valuable insight into the 
bwin.party business, following the takeover 
of that group, and the gaming industry.

Following the Ladbrokes Coral acquisition, 
GVC is expected to become a member 
of the FTSE 100 Index in the summer, an 
impressive development given that GVC was 
AIM listed just over two years ago with a 
market capitalisation of £280m. The Board 
appreciates that with scale comes greater 
scrutiny and expectation from the Company’s 
stakeholders, so the Board continues to focus 
on enhancing its governance practices. To this 
end, the Nominations Committee is in the 
process of interviewing candidates for new 
independent non-executive director positions 
and the Board is looking forward to making 
an announcement in due course. The Board 
is also in the process of establishing a Social 
Responsibility Committee. Whilst GVC’s 
management and operations regard corporate 
social responsibility as a key pillar of activity 
supporting a growing and sustainable 
business, the Board wants to establish a 
dedicated body, separate from the Audit 
Committee to oversee the Group’s policies, 
processes and controls.

40

GOVERNANCE | BOARD OF DIRECTORS CONTINUED

LEADERSHIP: EXPERIENCE  
 ACROSS THE BOARD

LEE  
FELDMAN

KENNETH 
ALEXANDER

PAUL 
MILES

JANE 
ANSCOMBE

Non-executive  
Chairman of the Board

Chief  
Executive Officer

Chief  
Financial Officer

Independent  
Non-executive Director

Kenneth joined GVC as its Chief 
Executive Officer in March 2007. On the 
re-domiciliation of Gaming VC Holdings 
S.A. to the Isle of Man and its renaming 
as GVC Holdings plc, he became a 
Director of GVC Holdings plc in January 
2010. He was formerly Finance Director, 
then Managing Director, of the European 
operations of Sportingbet plc, which 
he joined in 2000. He is a member of 
the Institute of Chartered Accountants 
of Scotland and previously worked for 
Grant Thornton UK LLP.

Paul joined GVC in February 2017 
as Chief Financial Officer. A Chartered 
Accountant, Paul has held a number 
of senior finance roles in regulated 
industries, encompassing international 
and online operations. Previous roles 
include Group Financial Controller at 
insurance group RSA Group plc and 
Acting Group Finance Director of Phoenix 
Group plc, the FTSE 250 life assurance 
operator. Paul joined Wonga as Chief 
Finance Officer in 2014 as a key member 
of an executive team brought in to 
restructure the business.

Lee joined the GVC Group in December 
2004 and became Chairman in 2008. 
He is the Managing Partner of Twin Lakes 
Capital, a private equity firm focused on 
branded consumer products, media and 
business services. From 2008 to 2015, 
he was also the Chief Executive Officer 
of Aurora Brands: the owner of both 
MacKenzie-Childs and Jay Strongwater, 
the iconic American luxury home 
furnishings and personal accessories 
companies. Lee was appointed the Chief 
Executive Officer of Aurora Brands when 
Twin Lakes led the acquisition of the 
business. He is also a member of the 
Board of Directors of LRN Corporation 
and TLH Beauty LLC. Prior to co-founding 
Twin Lakes, Lee was a partner in 
Softbank Capital Partners. He has a B.A. 
and J.D. from Columbia University.

(cid:3)(cid:132) Nominations Committee (Chairman) 

(cid:3)(cid:132) Remuneration Committee

Jane joined the GVC Board in June 
2017. She has more than 30 years of 
experience in the gaming, leisure and 
entertainment sectors, primarily as an 
equity research analyst. She retired from 
equity research in spring 2017 having 
been a gaming and entertainment analyst 
at Edison Investment Research since 
its formation in 2003. Prior to that she 
was an independent equity research 
analyst from 1999 to 2003, and before 
that a leisure sector analyst at Investec 
Henderson Crosthwaite from 1998 to 
1999. Prior to this Jane served as the 
Director of Investor Relations at Carlton 
Communications plc from 1997 to 1998, 
having joined from The Rank Group plc 
where she was the Director of Investor 
Relations between 1993 and 1997. 
From 1981 to 1993, Jane was an equity 
research analyst at de Zoete & Bevan 
and then Barclays de Zoete Wedd, where 
she was a director of BZW Research Ltd. 
Jane has a first class BA honours degree 
in Philosophy, Politics and Economics 
from Brasenose College, Oxford.

(cid:3)(cid:132) Remuneration Committee (Chair)

(cid:3)(cid:132) Nominations Committee

GVC Holdings PLC | Annual Report 2017

41

KARL 
DIACONO 

PETER 
ISOLA

STEPHEN  
MORANA

WILL 
WHITEHORN

Independent  
Non-executive Director

Independent  
Non-executive Director

Independent  
Non-executive Director

Senior  
Independent Director

Karl joined the GVC Board as a Non-
executive Director in December 2008, 
having previously served on the Board 
of Directors of Gaming VC Holdings 
S.A. He holds a Masters Degree in 
Management and is currently the Chief 
Executive Officer of Fenlex Corporate 
Services Limited, a corporate service 
provider based in Malta. He is also a 
non-executive director of various trading 
and holding companies as well as other 
online gaming companies. He is actively 
involved in the hospitality industry. Karl 
is also a director of a number of Maltese 
subsidiaries of the GVC Group to which 
Fenlex Corporate Services Limited also 
provides certain administrative services. 
He is a Maltese citizen.

(cid:3)(cid:132) Audit Committee

Peter Isola joined the GVC Board in 2016 
following the move to the Main Market 
of the London Stock Exchange as an 
expert in gaming law and regulation 
with experience advising numerous 
e-commerce clients. Peter Isola is the 
Senior Partner of ISOLAS, Gibraltar’s 
longest established law firm. He is a 
Gibraltarian, domiciled in Gibraltar, and 
in 1982 was called to the Bar of England 
and Wales and also Gibraltar. Peter 
has worked in the gaming and financial 
services sector all of his professional life 
and is widely recognised and respected 
as a leading expert in gaming and 
regulation. Peter is a former President of 
the Gibraltar Chamber of Commerce and 
advises the Government of Gibraltar on a 
number of committees in both financial 
services and gaming. He is also a director 
of a number of Gibraltar regulated 
firms in financial services, gaming and 
e-commerce including the Gibraltar 
International Bank, Callaghan Insurance 
Brokers and Broadband Gibraltar Limited. 
He was appointed a Commissioner to the 
Gibraltar Financial Services Commission 
in March 2017.

(cid:3)(cid:132) Remuneration Committee

Stephen Morana joined the GVC Board 
on 2 February 2016 and is widely 
recognised for his e-commerce expertise, 
particularly as a specialist in the online 
gaming sector having spent ten years 
as part of the management team at 
Betfair plc. Stephen joined Betfair in 
2002, becoming Chief Financial Officer 
in 2006 and also served as Interim 
Chief Executive Officer in 2012. After 
Betfair, Stephen spent over three years 
at Zoopla Property Group Plc as Chief 
Financial Officer, where he helped them 
join the FTSE 250 in June 2014. Stephen 
joined the Board of GVC following the 
successful acquisition of bwin.party 
digital entertainment plc and the enlarged 
Group’s move to the Main Market of the 
London Stock Exchange. Stephen was 
until recently a Non-executive Director 
and Audit Committee Chairman of 
boohoo.com plc, the high growth fast 
fashion business. Stephen is a member 
of the Institute of Chartered Accountants 
in England and Wales and an alumnus 
of the executive management programme 
at INSEAD.

(cid:3)(cid:132) Audit Committee (Chairman)

(cid:3)(cid:132) Remuneration Committee

Will joined the GVC Board on 23 March 
2017. Will is the Deputy Chairman 
and Senior Independent Director at 
Stagecoach Group plc, an independent 
Non-executive Director of Purplebricks 
Group plc and a Non-executive 
Director of AAC Microtec AB. He is 
also a member of the First Minister 
of Scotland’s ‘GlobalScot’ Business 
mentoring network, Vice-President 
of the Chartered Institute of Logistics 
and Transport and Chairman of the 
Scottish Gallery and Scottish Event 
Campus Limited. Previously, Will joined 
the Virgin Group in 1987 and served as 
Group Public Relations Manager and 
as Brand Development and Corporate 
Affairs Director, as well as being a 
founding director of Virgin Games, before 
being appointed as President of Virgin 
Galactic from 2007 to 2011. He is also 
a former Non-executive Chairman of 
Next Fifteen Communications Group 
plc, Crowd Reactive Limited and Speed 
Communications Agency Limited, 
and was a member of the Science & 
Technology Facilities Council (“STFC”) 
until 2012, chairing its Economic Impact 
Advisory Board and was a Non-executive 
director of STFC Innovations Limited.

(cid:3)(cid:132) Audit Committee

(cid:3)(cid:132) Nominations Committee

(cid:3)(cid:132) Remuneration Committee

42

GOVERNANCE CONTINUED

LEADERSHIP: CORPORATE  
GOVERNANCE OVERVIEW

HOW IS THE BOARD ORGANISED AND DOES IT OVERSEE MANAGEMENT?

CFO

(cid:3)(cid:132) Ensures future business decisions are  

grounded in solid financial criteria. 

(cid:3)(cid:132) Provides insight and analysis to support  

the CEO and senior executive team.

(cid:3)(cid:132)  Leads key initiatives in finance that 
support overall strategic goals.

(cid:3)(cid:132) Funds, enables and executes the strategy 

set by the CEO.

(cid:3)(cid:132) Develops and defines the overall strategy 

of the organisation. 

(cid:3)(cid:132) Presents the organisation’s progress on 
strategic goals to external stakeholders.

CEO

(cid:3)(cid:132) Runs the Company’s business.

(cid:3)(cid:132) Proposes and develops GVC’s strategy and 
overall commercial objectives in conjunction 
with the Chairman.

(cid:3)(cid:132) Responsible, with the senior executive team 
for implementing the decisions of the Board 
and its committees.

(cid:3)(cid:132) Promotes and conducts affairs of GVC  
with the highest standards of  integrity, 
probity and corporate governance. 

(cid:3)(cid:132)  Manages the leadership team and promotes 

the strategic mission and goals to all 
employees.

(cid:3)(cid:132)  Engages with external stakeholders to explain 

the corporate goals and progress of the 
business strategy.

MANAGEMENT

CHAIRMAN

(cid:3)(cid:132) (cid:132)  Oversees the effective running  

of the Board.

(cid:3)(cid:132) (cid:132)  Ensures that the Board as a whole  
plays a full and constructive part in  
the development and determination  
of GVC’s strategy and overall  
commercial objectives.

(cid:3)(cid:132) (cid:132)  Acts as a guardian of the Board’s  

decision-making.

(cid:3)(cid:132) (cid:132)  Promotes the highest standards 

of integrity, probity and corporate  
governance throughout the Company  
and particularly at Board level.

(cid:3)(cid:132) (cid:132)  Oversees the effective engagement with  
the  Company’s various stakeholders.

SID

As well as performing the normal duties 
 expected of a NED, the SID also:

(cid:3)(cid:132)  Is available to shareholders if they have 
concerns which contact through the 
Chairman, CFO or CEO has failed to resolve  
or for which contact is inappropriate. 

(cid:3)(cid:132)  Leads the NEDs in evaluating performance 
of the Chairman, taking into account the 
views of Executive Directors.

(cid:3)(cid:132) Maintains sufficient contact with shareholders  

to understand their issues and concerns.

(cid:3)(cid:132) Performs such other tasks and responsibilities 
as may be contemplated by the code or best 
practice from time to time.

GVC Holdings PLC | Annual Report 2017

NED

(cid:3)(cid:132)  Constructively challenges and contributes  

to the development of strategy.

(cid:3)(cid:132) Scrutinises the performance of management 
in meeting agreed goals and objectives and 
monitors the reporting of performance.

(cid:3)(cid:132)  Satisfies themselves that financial information 
is accurate and that both controls and the 
systems of risk management are robust 
and defensible.

(cid:3)(cid:132) Is responsible for determining appropriate 

l evels of remuneration of Executive Directors 
and has a prime role in succession planning, 
appointing and where necessary removing 
senior management.

OVERSIGHT

43

THE ROLES ON THE BOARD
The graphic below illustrates how the Board executes its duties through a structured cascade of responsibilities across the Group.

KEY STAKEHOLDERS: SHAREHOLDERS / CUSTOMERS / SUPPLIERS / PARTNERS / REGULATORS / GOVERNMENTS

SPORTS LABELS / GAMES LABELS / US BUSINESS / NON-CORE BUSINESS / TECHNOLOGY

IMPLEMENTATION

OUR EMPLOYEES

GUIDANCE AND INSTRUCTION

SENIOR EXECUTIVE TEAM

DAY-TO-DAY MANAGEMENT

REMUNERATION COMMITTEE
AUDIT COMMITTEE  
NOMINATIONS COMMITTEE

DELEGATION

BOARD

As can be seen from the diagram above, the division of responsibilities 
between the Chairman and Chief Executive is clearly established and 
their respective roles are set out in writing and agreed by the Board.

The Board currently comprises of eight Directors and their biographies 
are set out on pages 40 and 41.

The Directors have adopted a formal schedule of matters reserved 
to the Board, setting out which issues must be referred to the Board 
for decision. These can be categorised into a number of key areas 
including but not limited to:

(cid:3)(cid:132) long-term business plan, strategy, budgets and forecasts;

(cid:3)(cid:132) restructuring or reorganisation of the Group and material acquisitions 

and disposals;

(cid:3)(cid:132) the Group’s finance, banking and capital structure arrangements;

(cid:3)(cid:132) approval of capital expenditure and financial guarantees above 

certain levels;

(cid:3)(cid:132) financial reporting (interim and annual financial results and interim 

management statements);

(cid:3)(cid:132) dividend policy;

(cid:3)(cid:132) Shareholder circulars, convening of shareholder meetings and stock 

exchange announcements;

(cid:3)(cid:132) approval of the Group’s remuneration policy (following 
recommendations from the Remuneration Committee);

(cid:3)(cid:132) approval of the Group’s risk management and control framework and 
the appointment/re-appointment of the external auditors (following 
recommendations from the Audit Committee); and

(cid:3)(cid:132) approval of the Group’s policies in relation to corporate and social 

responsibility, health and safety and the environment.

In addition, the Board has adopted a delegation of authority mandate 
which sets out the levels of authority for the Executive Directors and 
employees below Board level to follow when managing the Group’s 
business day-to-day.

44

GOVERNANCE CONTINUED

EFFECTIVENESS:  
GOVERNANCE
CONTINUED

How does the Board ensure it is effective?
Composition
The Board has a majority of independent Non-executive Directors. 
Drawing on their various backgrounds and extensive executive and 
business experience, the Non-executive Directors engage with 
the Executive Directors, who manage the day-to-day business, in 
formulating the direction and strategy of the Company. The Non-
executive Directors oversee the implementation of this strategy and 
challenge management when appropriate. In accordance with the 
UK Corporate Governance Code, a majority of the Directors, excluding 
the Chairman, are deemed to be independent, helping to ensure the 
Company is run in the interests of all shareholders. The Chairman was 
deemed to be independent on appointment.

CHAIRMAN 
LEE FELDMAN

Tenure and succession
To ensure the independent Directors continue to be independent 
in character and judgement, the UK Corporate Governance Code 
recommends that Non-executive Directors should not serve for 
more than nine years from the date on which they are first elected 
by shareholders. The tenures of the current directors deemed by 
the Board to be independent are as follows:

Director

Jane Anscombe
Karl Diacono
Peter Isola
Stephen Morana
Will Whitehorn

First election

Tenure

Appointed after the 2017 AGM
2009
2016
2016
2017

0
9
2
2
1

Non-independent
Kenneth Alexander
Paul Miles

Regular Meetings
During 2017 the Board had four scheduled meetings for March, June, 
September and December, however, owing to the Ladbrokes Coral 
acquisition negotiations the December meeting was cancelled and 
the Directors convened for an update in January 2018. Attendance at 
these 2017 meetings was as follows:

Independent
Jane Anscombe
Karl Diacono
Peter Isola
Stephen Morana
Will Whitehorn

Director

Kenneth Alexander
Jane Anscombe
Karl Diacono
Lee Feldman
Peter Isola
Paul Miles
Stephen Morana
Norbert Teufelberger
Will Whitehorn

Meetings  
entitled  
to attend

Meetings  
actually  
attended

3
1
3
3
3
3
3
3
2

3
1
3
3
3
3
3
3
2

These meetings covered the following areas of business:

(cid:3)(cid:132) The appointment of two new independent Non-executive Directors;

(cid:3)(cid:132) Regular reports from the Executive Directors;

(cid:3)(cid:132) Regular reports from the senior executive team on operations, 

business integration, product development, regulatory 
developments, litigation and investor relations;

(cid:3)(cid:132) 2016 audited Annual Report and results announcement;

(cid:3)(cid:132) The acquisition of Ladbrokes Coral;

(cid:3)(cid:132) Bolt-on acquisition opportunities;

(cid:3)(cid:132) The disposal of the Turkish-facing business;

(cid:3)(cid:132) Preparing for the 2017 AGM;

(cid:3)(cid:132) Refinancing the Group through the debt market;

(cid:3)(cid:132) Block listing shares in regard to various share plans; and

(cid:3)(cid:132) Reports from the Chairs of the Audit, Remuneration 

and Nominations Committees.

Knowledge and experience 
The Directors have a wide range of backgrounds and extensive 
knowledge of many sectors:

(cid:3)(cid:132) Accountancy

(cid:3)(cid:132) Electronic payments

(cid:3)(cid:132) Entertainment

(cid:3)(cid:132) Finance and investment

(cid:3)(cid:132) Gaming

(cid:3)(cid:132) Healthcare

(cid:3)(cid:132) Insurance

(cid:3)(cid:132) Law and regulation

(cid:3)(cid:132) Property

(cid:3)(cid:132) Retail

(cid:3)(cid:132) Technology

(cid:3)(cid:132) Transport

Diversity
The Board is also diverse geographically, with nationals from the 
USA, UK, Gibraltar and Malta. This aids the Board’s discussions 
and decision-making process given our businesses operate in 
international markets.

Over the last seven years there has been general encouragement for 
companies to appoint more women to company boards, in recognition 
that more than half the world’s population is female and they may 
promote a better board decision-making process, with more insightful 
and balanced deliberations. The GVC Board supports the rationale for 
seeking greater gender diversity on boards of directors and considers 
this diversity matter during the recruitment process. In 2017 the Board 
appointed Jane Anscombe and it is GVC’s aim to have at least two 
women serving on the Board in the next twelve months, although 
the Board is mindful that gender is one of a handful of key areas 
of consideration and the Board will always focus on a candidate’s 
experience, knowledge and skills as critical selection drivers.

GVC Holdings PLC | Annual Report 2017

45

The Company Secretary is available to all Directors to offer guidance 
and advice on corporate governance, company law and share plan 
matters. The Company Secretary presents a report at each Board 
meeting updating the Directors on share capital and shareholder 
changes, Group corporate structure changes and corporate 
governance developments. GVC’s Head of Legal is also available to 
all Directors to provide advice on general legal and regulatory issues. 
In addition, a formal procedure has also been adopted allowing 
Directors to seek independent professional advice where they believe 
it is necessary in order for them to fulfil their duties to the Company. 
Board committees are also authorised by the Board under their terms 
of reference to retain external advice as required for each committee 
to carry out its duties.

In accordance with best practice, the Board conducts an evaluation 
of the performance of the Board, its committees, individuals and the 
Chairman. For the 2017 evaluation process, the Directors followed 
the process described in the chart below. A third party advisory firm, 
Lintstock Limited was engaged to facilitate the exercise. Next year 
the Board will undertake an interview-based evaluation process, but 
in accordance with the Code’s recommendation, the Board will retain 
such a firm to support the annual evaluation process at least once 
every three years.

A list of evaluation questions is drawn up by Lintstock in consultation with the 
Chairman and Company Secretary. Any questions relating to the performance 
of the Chairman of the Board are set by Lintstock and the Company Secretary 
consulting with the SID.

The questions are circulated to the Directors via a secure website and are 
answered online.

Lintstock collates the results and reports the results to the Chairman and the 
feedback on the Chairman’s performance to the SID. A report is then circulated 
to the Board.

The Chairman discusses the results 
of the Board, individual and committee 
performance evaluations with the 
Board and with individual Directors 
where necessary. Possible options 
for addressing any issues arising 
from the review are considered and 
action agreed.

The SID meets with the Non-executive 
Directors to review the results of 
the evaluation of the Chairman’s 
performance. The SID then discusses 
with the Chairman these results 
and any further feedback from the 
Non-executive Directors.

In addition to the scheduled meetings described above, 16 ad hoc 
Board meetings were also convened at short notice in 2017, to deal 
with the following matters:

(cid:3)(cid:132) Debt refinancing;

(cid:3)(cid:132) M&A;

(cid:3)(cid:132) Investment to support partypoker growth;

(cid:3)(cid:132) Approving an EGM notice proposing an updated remuneration policy 

and new incentive plans; and

(cid:3)(cid:132) Disposal of Headlong Limited.

Board meetings are usually held in Gibraltar, where the Group’s gaming 
business is headquartered. The Company’s Articles of Association 
prohibit any Board or Board Committee meeting from being held in the 
United Kingdom.

Meetings without Executive Directors present
The UK Corporate Governance Code recommends that the Chairman 
meets with the Non-executive Directors without the Executive Directors 
present at least once a year. This meeting will happen in connection 
with the annual Board performance evaluation process, however, 
it is not unusual for the Chairman to conduct these meetings more 
frequently, particularly if the Company is contemplating a significant 
transaction. The Chairman reports back to the full Board any 
recommendations arising from these meetings.

How does the Board decide on making changes 
to its membership?
The Board has adopted a formal and transparent procedure for the 
appointment of new Directors by appointing a Nominations Committee 
to lead the process of appointment and make recommendations to 
the Board. The Nominations Committee also advises the Board on 
its structure, size, composition and matters of Director and senior 
management succession. A report from the Nominations Committee 
on its work appears on pages 48 to 50.

How do Directors develop in the role and fulfil 
their duties?
A full induction programme is provided to new Directors, which is 
specifically tailored to the needs and experience of the new Director 
and the committees on which they sit. The programme provides 
corporate governance information provided by the Company Secretary 
which is both general in nature (e.g. UK Corporate Governance Code, 
remuneration best practice) and specific to the Company (e.g. the risk 
register, etc.). New Directors may also meet with the Company’s 
external auditors and advisers as part of the induction process. 
After the induction programme from time to time the Company 
Secretary notifies Directors of courses and seminars conducted 
by corporate governance bodies and professional advisers that 
Directors may find helpful.

Working with the Chairman the Company Secretary ensures good 
information flows within the Board and its committees and between 
senior management and the Non-executive Directors. The Company 
Secretary is the guardian of all Board procedures and advises 
the Chairman and other Directors when required. Agendas and 
accompanying reports are prepared for each Board or committee 
meeting and circulated via a secure data-room in advance of each 
meeting. Between scheduled meetings, Directors are updated on 
business developments with email reports, management accounts 
and regulatory updates and, where necessary, the Chairman of the 
Board or the Chairman of a committee will convene a conference 
call to discuss and reach agreement on material urgent matters.

46

GOVERNANCE CONTINUED

EFFECTIVENESS:  
GOVERNANCE
CONTINUED

What came out of the first performance 
evaluation processes?

Matters identified

Action taken

The Non-executive Directors gaining 
more exposure to members of the 
senior management team

More senior managers to be invited to 
present at Board or committee meetings

Developing stronger relationships 
amongst the Non-executive Directors 
to enhance general understanding 
and cohesion

The Non-executive Directors to meet 
more frequently outside the formal 
Board and committee meeting 
schedule. The Chairman to oversee this

Greater consideration of the risks 
associated with the Group’s 
technology 

More Board meetings

A presentation on the risks connected 
to the Group’s technology to be made 
at a Board meeting in 2018 by the COO, 
CTO and Head of Information Security 

The Board will increase the number 
of scheduled Board meetings in 2018 
from 4 to 5 and will keep the matter 
under review 

How does the Board oversee financial reporting 
and internal controls? 
The Board is required to present a fair, balanced and understandable 
assessment of the Company’s position and prospects. 
This responsibility to present a fair, balanced and understandable 
assessment extends to interim and other price-sensitive public reports 
and reports to regulators, as well as to information required to be 
presented by statutory requirements. The Board is also responsible 
for determining the nature and extent of the significant risks it is willing 
to take in achieving its strategic objectives and as a consequence it 
has to maintain sound risk management and internal control systems. 
The Board has appointed a committee of independent Directors, 
the Audit Committee to monitor these areas and report and make 
recommendations to the Board. Please see the Audit Committee 
Report on pages 51 and 55.

How does the Board decide what Directors 
and employees should be paid?
The Board is responsible for setting the levels of remuneration for the 
Executive Directors and the senior executive team. It is required to set 
remuneration as to be sufficient to attract, retain and motivate directors 
of the quality required to run the Company successfully, but should 
avoid paying more than is necessary for this purpose. The Board has 
delegated these remuneration matters to a committee of independent 
Non-executive Directors, the Remuneration Committee. The Directors’ 
Remuneration Report prepared by the Remuneration Committee 
is set out on pages 56 to 69. The fees paid to the Non-executive 
Directors are a matter for the Board on a recommendation from the 
Executive Directors.

How does the Board engage with shareholders?
The Company keeps shareholders informed of business developments 
via its Annual Report, half-year statement and trading update 
announcements. In addition, other price sensitive information is publicly 
disclosed via a regulatory news service. All these items of information 
are available on the Company’s corporate website, www.gvc-plc.com. 
The website also contains other information about the Group and 
its business.

Throughout the year the Chairman, CEO, CFO and Head of Investor 
Relations meet with shareholders on request or via organised investor 
roadshows supported by GVC’s brokers, as well as by attending and 
presenting at industry and investor conferences. During 2017 there 
were more than 270 such meetings, hosted in the UK, mainland 
Europe and the US.

The Senior Independent Director is also available to shareholders if 
they have concerns which contact through the Chairman, CEO or CFO 
fails to resolve or if contact is inappropriate.

Major shareholders also have the opportunity to meet newly appointed 
Non-Executive Directors should they wish, but in practice our 
shareholders have not to date taken up this offer.

Who are GVC’s major shareholders?
As at 21 February 2018, GVC’s major shareholders were:

Shareholder

Aberdeen Standard Investments plc

Capital Group

Old Mutual Global Investors

Janus Henderson Investors

BlackRock

Marathon Asset Management

Number of 
shares

40,787,132

22,259,158

20,806,106

17,813,821

12,454,525

9,566,935

% of Issued Share 
Capital/ Total Voting 
Rights

13.43

7.33

6.85

5.86

4.10

3.15

Note:
As at 21 February 2018 the Company had 303,784,807 shares in issue. 
Each share carries the right to one vote. 

When is the Annual General Meeting (“AGM”)?
Wednesday 6 June
A separate notice convening the AGM in Gibraltar will be dispatched  
to shareholders more than 20 working days before the AGM. The AGM 
notice will describe each item of business, which will be dealt with 
by its own separate resolution. All the Directors will each stand for 
re-appointment and there will be separate resolution proposed for  
each re-appointment.

All Directors will be present at the AGM to answer questions from those 
shareholders that attend.

In accordance with best practice, the Chairman will exercise his 
discretion under the articles and call for all resolutions to be decided 
on by a poll vote rather than a show of hands. The voting results will 
be announced via a regulatory news service and published on GVC’s 
corporate website shortly after the AGM closes.

Does the Company comply with the 
UK Corporate Governance Code?
During 2017 the Company complied with the Code’s recommendations 
except in two respects:

(cid:3)(cid:132) Until 23 March 2017 the Board had not appointed a Senior 

Independent Director. Following the appointment today of Will 
Whitehorn the Company complied with this recommendation; and

(cid:3)(cid:132) As previously disclosed to shareholders and as set out in the 

Directors’ Remuneration Report on page 56, in certain termination 
scenarios the Chairman and the CEO were entitled to two years’ 
notice in respect of remuneration and bonus payments. These 
contractual obligations were entered into prior to the Company 

GVC Holdings PLC | Annual Report 2017

47

obtaining a Premium Listing and the Code being applicable 
to the Company. These two-year notice provisions have now 
been removed.

GVC consequently complies with all the recommendations of the Code.

Has the Company allotted or acquired 
any of its shares during 2017?
During the year the Company issued a total of 10,458,246 new 
Ordinary Shares as a result of Directors and employees exercising 
various Company share plan awards.

Are there any other statutory or good 
practice disclosures?
Customer and creditor payment policy
The Group is committed to prompt payment of customer cash-out 
requests and maintains adequate cash reserves to cover customer 
withdrawals and balances. Normally payments will be made to 
customers within seven days of receiving a customer instruction. In the 
case of other creditors, it is the Group’s policy to agree terms at the 
outset of a transaction and ensure compliance with such agreed terms. 
In the event that an invoice is contested then the Group informs the 
supplier without delay and seeks to settle the dispute quickly.

Going concern
The Group’s business activities, together with the factors likely to 
affect its future development, performance and position are set out in 
this Annual Report in the sections preceding this governance report. 
The financial position of the Group, its cashflow, liquidity position and 
borrowings are set out in the aforementioned section. In addition, notes 
to the financial statements on pages 88 to 118 includes the Group’s 
objectives, policies and processes for managing its capital; its financial 
risk management objectives; details of financial instruments and 
hedging activities; and its exposures to credit risk and liquidity risk.

The Group has considerable financial resources together with a large 
number of players and long-term contracts with a number of corporate 
customers and suppliers across different geographic areas and 
industries. As a consequence, the Directors believe the Group is well 
placed to manage its business risks successfully in the context of the 
current economic outlook.

After making enquiries, the Directors have a reasonable expectation 
that the Company and the Group have adequate resources to continue 
in operational existence for the foreseeable future. Accordingly, 
they continue to adopt the going concern basis in preparing the 
Annual Report.

Statement of Directors’ responsibilities
The Directors have elected to prepare the Annual Report and the 
financial statements for the Company and the Group in accordance 
with International Financial Reporting Standards as adopted by the 
European Union (“IFRS”).

The Directors are responsible under applicable law and regulation 
for keeping proper accounting records which disclose with 
reasonable accuracy at any time the financial position of the Group, 
for safeguarding the assets and for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

International Accounting Standard 1 (revised) requires that financial 
statements present fairly for each financial year the Group’s financial 
position, financial performance and cash flows. This requires the 
faithful representation of the effects of transactions, other events and 
conditions in accordance with the definitions and recognition criteria 
for assets, liabilities, income and expenses set out in the International 

Accounting Standards Board’s “Framework for the Preparation and 
Presentation of Financial Statements”. In virtually all circumstances, 
a fair presentation will be achieved by compliance with all applicable 
International Financial Reporting Standards. A fair presentation also 
requires the Directors to:

(cid:3)(cid:132) select suitable accounting policies and then apply them consistently;

(cid:3)(cid:132) present information, including accounting policies, in a manner 

that provides relevant, reliable, comparable and understandable 
information;

(cid:3)(cid:132) make judgements and accounting estimates that are reasonable and 

prudent;

(cid:3)(cid:132) state whether they have been prepared in accordance with IFRSs as 
adopted by the European Union, subject to any material departures 
disclosed and explained in the financial statements; and

(cid:3)(cid:132) provide additional disclosures when compliance with the specific 

requirements in IFRSs is insufficient to enable users to understand 
the impact of particular transactions, other events and conditions on 
the entity’s financial position and financial performance.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s transactions 
and disclose with reasonable accuracy at any time the financial 
position of the Group and enable them to ensure that the financial 
statements comply with Article 4 of the IAS Regulation. They are also 
responsible for safeguarding the assets of the Group and hence for 
taking reasonable steps for the prevention and detection of fraud 
and other irregularities. In addition, the Directors at the date of this 
report consider that the financial statements taken as a whole, are fair, 
balanced and understandable and provide the information necessary 
for shareholders to assess the Group’s performance, business model 
and strategy.

Financial statements are published on the Company’s website in 
accordance with legislation in the United Kingdom governing the 
preparation and dissemination of financial statements, which may 
vary from legislation in other jurisdictions. The maintenance and 
integrity of the Company’s website is the responsibility of the Directors. 
The Directors’ responsibility also extends to the ongoing integrity of the 
financial statements contained therein.

In accordance with DTR 4.1.12 of the Financial Conduct Authority’s 
Disclosure and Transparency Rules, the Directors confirm to the best  
of their knowledge:

(cid:3)(cid:132) the Group’s financial statements have been prepared in accordance 
with IFRS and Article 4 of the IAS Regulation and give a true and fair 
view of the assets, liabilities, financial position and profit and loss of 
the Group; and

(cid:3)(cid:132) the Annual Report includes a fair review of the development and 

performance of the business and the financial position of the Group 
and the Company, together with a description of the principal risks 
and uncertainties that they face.

Directors’ report
Together with the reviews of the CEO (pages 6 to 8) and CFO 
(pages 30 to 33), this corporate governance section (pages 
38 to 69) constitutes the Directors’ Report for the year ended 
31 December 2017.

LEE FELDMAN
CHAIRMAN
8 March 2018

48

GOVERNANCE CONTINUED

ACCOUNTABILITY:
NOMINATIONS  
COMMITTEE REPORT

Who are the members?
LEE FELDMAN – CHAIRMAN
JANE ANSCOMBE (APPOINTED 20 JUNE 2017)
WILL WHITEHORN (APPOINTED 20 JUNE 2017)
PETER ISOLA (STEPPED DOWN 20 JUNE 2017)
STEPHEN MORANA (STEPPED DOWN 20 JUNE 2017)

With the exception of the Chairman, all the members 
are deemed independent by the Board. Lee Feldman 
was deemed independent when appointed Chairman of 
the Board.

What does the Nominations Committee do?
The Board has adopted a formal and transparent procedure for 
the appointment of new Directors to the Board by appointing a 
Nominations Committee to lead the process of appointment and 
make recommendations to the Board. The Nominations Committee 
also advises the Board on its structure, size, composition and 
matters of Director and senior management succession. 

The terms of reference for the Nominations Committee are available 
on GVC’s corporate website at.

https://gvc-plc.com/wp-content/uploads/2017/07/Nomination-
Committee-tor.pdf

How many times did the Nominations 
Committee meet in 2016 and who attends?
The Nominations Committee met twice in 2017 and all members were 
present or in attendance by telephone.

The Company Secretary attends all Nominations Committees to record 
meetings and provide advice to the Directors. 

The CEO is normally invited to attend each meeting and the Head 
of HR may be invited to attend from time to time to participate in 
discussions about succession planning. 

What has the Nominations Committee 
been doing?
Following the retention of Heidrick & Struggles in 2016 to find 
candidates with the necessary knowledge and expertise to take on the 
Senior Independent Director (“SID”) role, the Nominations Committee 
recommended in early 2017 the appointment of Will Whitehorn. 
The Board reviewed and accepted the recommendation and the 
appointment took effect on 23 March 2017. Heidrick & Struggles 
follows best practice and adopts the Voluntary Code of Conduct for 
Executive Search Firms.

The Nominations Committee reviewed the succession plan for 
Directors and senior management during the year and commentary 
on this review can be found below.

The Nominations Committee also made recommendations to the 
Board regarding the re-appointment of the Directors standing for 
re-appointment at the 2017 AGM (see the 2017 AGM notice). 

Conscious of general political and cultural expectations for greater 
gender diversity on boards of directors, the Nominations Committee 
decided to identify female candidates with the necessary skills, 
knowledge and expertise to join the Board as an independent 
Non-executive Director. Ideally candidates should have a skill-set 
that would allow them to be considered as the new Chair of the 
Remuneration Committee. When the recruitment process began, 
the Nominations Committee learnt of the availability of a newly retired 
gaming analyst, Jane Anscombe. Jane’s analytical background and 
extensive knowledge of the gaming sector made her an exceptional 
candidate for consideration, on the basis she would be able to grasp 
the complexities of remuneration arrangements and consider them 
in the context of the peculiarities of the fast moving online gaming 
industry. Despite having no listed company board experience, 
the Nominations Committee believed that an extensive induction 
process would give her the requisite governance background and 
she would bring a fresh and robust approach to overseeing executive 
remuneration, a topic that has become ever more challenging to 
navigate over the last few years. Weighing up these considerations 
the Nominations Committee decided not to use a third party search 
firm or to advertise the role and proceeded to recommend Jane’s 
appointment to the Board. The Board shared the same views as the 
Nominations Committee and Jane was appointed an independent 
Non-executive Director and Chair of the Remuneration Committee 
on 20 June 2017. The belief of the Nominations Committee and the 
Board have been borne out in the skilful way Jane went on to manage 
the consultation with major shareholders on updating the remuneration 
policy and introducing new incentive plans.

GVC Holdings PLC | Annual Report 2017

In light of the recent departure of Norbert Teufelberger, certain tenure 
considerations mentioned below and the future increased scale of the 
Group following the acquisition of Ladbrokes Coral and the anticipated 
entry of GVC into the FTSE 100 later this year, the Nominations 
Committee has begun a process to recruit three new independent 
Non-executive Directors, one of whom may become the new Senior 
Independent Director. The Nominations Committee has agreed the 
types of characteristics it will be looking for from candidates and 
these include:

(cid:3)(cid:132) Significant PLC board experience;

(cid:3)(cid:132) Previous exposure to regulated industries; 

(cid:3)(cid:132) Experience of leading large-scale technology development and 

platform integration;

(cid:3)(cid:132) Experience of multi-channel, consumer facing business models;

(cid:3)(cid:132) Demonstrates an international and strategic outlook;

(cid:3)(cid:132) Shows an understanding of the special, entrepreneurial, innovative 

culture of GVC; and

(cid:3)(cid:132) Displays good coaching and influencing skills, with a modern 

approach to business management.

In addition, given the Company is domiciled outside the UK, the 
business is international in nature and the articles prevent Directors 
from participating in Board business from within the UK, the search 
process is focused on candidates who are resident outside the UK. 

The Nominations Committee is also keen that at least one of the 
chosen candidates is female to increase the number of women 
serving on the Board.

In reality it is challenging recruiting for non-executive positions in the 
gambling sector. A significant number of candidates identified in the 
first round of the selection process usually respond that they do not 
wish to be considered further and this is usually due to the perceived 
risks and in some instances more general reservations associated 
with the sector. 

49

The Nominations Committee is following the selection process set 
out below:

The Nominations Committee agrees 
a specification for the independent 
Non-executive Director role.

The Nominations Committee decides 
on which search and selection firm to 
use for the project.

The recruitment firm presents 
a long-list of candidates with 
biographies for the role which 
is reviewed by the Nominations 
Committee and the candidates 
narrowed down to a short-list.

The recruitment firm ascertains the 
chosen candidates’ availability and 
interest in the role and arranges 
interviews with the Nominations 
Committee members.

The Board considers the 
recommendations from the 
Nominations Committee and 
resolves whether to make an 
appointment or refer the recruitment 
process back to the Nominations 
Committee for further work.

With the role specification the 
search and selection firm look 
for suitable candidates.

Candidates interviewed by the 
Nominations Committee members, 
who then feedback to the Chairman. 
The candidates also meet with the 
CEO to give them the opportunity 
to ask questions about the 
Group’s business.

The Nominations Committee meets 
and decides on which candidates 
to recommend for appointment to 
the role.

Three recruitment firms were considered for the search and The Zygos 
Partnership (recently acquired by Russell Reynolds Associates) was 
chosen by the Nominations Committee.

The Zygos Partnership follows best practice and adopts the Voluntary 
Code of Conduct for Executive Search Firms.

Once the Nominations Committee has concluded the process 
described then any appointment will be announced via a regulatory 
news service and published on the GVC website.

Throughout any recruitment process the Nominations Committee 
operates within the parameters of the Company’s diversity 
policy. The diversity policy ensures the Group engages trains and 
promotes employees on the basis of their capabilities, qualifications 
and experience. The policy forbids discrimination or pressure to 
discriminate by its employees or others acting on the Group’s behalf 
or their employees, contractors or customers in respect of age, 
sex, sexual orientation, race, ethnic origin, marital status or civil 
partnership, nationality, disabilities, political or religious beliefs, or on 
any other criteria unrelated to an individual’s ability to perform the 
duties. The policy also sets out how the diversity guidelines impact 
recruitment, selection and promotion, learning and development, 
the management of part-time workers and individual employee 
responsibilities for ensuring enforcement and compliance with the 
policy. Owing to the breadth of diversity existing across the Group, 
diversity ratios or objectives have not been set. 

50

GOVERNANCE CONTINUED

ACCOUNTABILITY:  
NOMINATIONS COMMITTEE REPORT
CONTINUED

Has the Nominations Committee reviewed 
the Group’s succession plans? 
During the year the Nominations Committee reviewed a formal 
succession plan for the Directors and members of the senior 
management team. The plan covers short-term emergency cover in 
the event someone is incapacitated or unavoidably unavailable on a 
temporary basis and also long-term succession should an individual 
leave the Group. The succession plan is a ‘live’ document, which will 
be updated following the completion of the Ladbrokes Coral acquisition 
and then reviewed by the Nominations Committee in the second half 
of 2018.

Has the Nominations Committee made 
any recommendations regarding the 
re-appointments at the 2018 AGM?
In March 2018 the Nominations Committee met and reviewed the 
proposed re-appointments at the 2018 AGM of: 

1. Kenneth Alexander

2. Jane Anscombe

3. Karl Diacono

4. Lee Feldman

5. Peter Isola

6. Paul Miles

7. Stephen Morana

8. Will Whitehorn

Based on the basis of experience, performance, skills and 
commitment demonstrated, and also in light of the results of the 
2017 Board evaluation results, the Nominations Committee advised 
the Board that it is appropriate to recommend each of the Directors 
for re-appointment. 

This year Karl Diacono reaches his ninth anniversary since first being 
elected to the Board by GVC shareholders. Whilst the Board continues 
to regard Karl as exercising independent judgement in fulfilling his 
non-executive role, it is planned that he will step down from the Board 
in 2019. As disclosed above, the Board is seeking to appoint over 
the next twelve months three new independent Directors who are 
resident outside the UK. Until all these roles have been filled, Karl 
(a Malta resident) will continue to serve as a Director to facilitate the 
Board’s compliance with GVC’s quorum requirements for conducting 
Board business.

In the event the acquisition of Ladbrokes Coral completes in the 
next month, Paul Miles will step down as a Director and CFO and 
is succeeded by Paul Bowtell, the CFO of Ladbrokes Coral, who, 
in accordance with GVC’s Articles of Association will stand for 
re-appointment at GVC’s 2018 AGM. A biography for Paul Bowtell can 
be found on page 219 of GVC’s prospectus dated 9 February 2018 
(available at www.gvc-plc.com) and will also be included in the 2018 
AGM notice of meeting.

LEE FELDMAN
CHAIRMAN OF THE NOMINATIONS COMMITTEE
8 March 2018

GVC Holdings PLC | Annual Report 2017

51

ACCOUNTABILITY:
 AUDIT  
COMMITTEE REPORT

Who are the members?
STEPHEN MORANA – CHAIRMAN
KARL DIACONO
PETER ISOLA (STEPPED DOWN 20 JUNE 2017)
WILL WHITEHORN (APPOINTED 20 JUNE 2017)

The Audit Committee also oversees corporate social responsibility 
matters and in this respect ensures that the Group has policies and 
effective controls regarding the following:

(cid:3)(cid:132) compliance with the gaming and financial services licences held by 

the Company or any of its subsidiaries;

(cid:3)(cid:132) gambling licence probity matters;

(cid:3)(cid:132) anti-money laundering; 

Stephen Morana is a qualified chartered accountant, 
and is regarded as the Audit Committee member with 
recent and relevant financial and industry experience.

(cid:3)(cid:132) the fairness and integrity of the Company’s gaming and trading 

systems and the process for managing any challenges to the fairness 
and/or integrity of these systems; and

What does the Audit Committee do?
(cid:3)(cid:132) Monitors the integrity of GVC Holdings PLC’s financial statements 

and any formal announcements relating to the Company’s 
financial performance and reviews, and challenges where 
necessary, the actions and judgements of management in relation 
to the half-year and annual financial statements before these are 
submitted to the Board for final approval.

(cid:3)(cid:132) Makes recommendations to the Board concerning any proposed, 

new or amended accounting policy.

(cid:3)(cid:132) Meets with the external auditors post-audit at the reporting stage 
to discuss the audit, including problems and reservations arising 
from the audit, and any matters the auditor may wish to discuss 
(in the absence of GVC management, where appropriate).

(cid:3)(cid:132) Recommends the audit fee to the Board and sets Group’s policy 
on the provision of non-audit services by the external auditor.

(cid:3)(cid:132) Considers and makes recommendations to the Board about 

the appointments of the internal audit executive and the external 
auditors as well as the re-appointment of the latter.

(cid:3)(cid:132) Monitors and reviews the internal audit programme and its 

effectiveness. 

(cid:3)(cid:132) Ensures co-ordination between the internal audit and risk 

management department and the external auditors, and that 
the internal audit department is adequately resourced and has 
appropriate standing within GVC.

(cid:3)(cid:132) Considers any major audit recommendations and the major 

findings of internal investigations and management’s response 
(in the absence of management, where appropriate). 

(cid:3)(cid:132) Monitors and reviews GVC’s systems for internal control, financial 

reporting and risk management.

(cid:3)(cid:132) Reviews the individual internal audit reports covering the various 

areas and activities of the business.

(cid:3)(cid:132) Assess and reports on the Group’s viability in line with the 

UK Code requirements, prior to being submitted to the Board 
for approval. 

(cid:3)(cid:132) privacy and data protection.

The terms of reference for the Audit Committee are available on GVC’s 
corporate website at:

https://gvc-plc.com/wp-content/uploads/2017/07/ 
Audit-Committee-tor.pdf

How many times did the Audit Committee 
meet in 2017?
The Audit Committee met in March and September in 2017 and 
attendance was as followed:

Director

Stephen Morana
Karl Diacono
Peter Isola
Will Whitehorn

Attendance and total number 
of meetings to which the Director 
was entitled to attend

2/2
2/2
1/1
1/1

The Audit Committee was also scheduled to meet in December 2017, 
however the meeting was cancelled owing to the Board’s negotiations 
to acquire Ladbrokes Coral Group plc. The Audit Committee members 
instead had a telephone meeting in December with the external 
auditors, CFO, Internal Audit Executive and Company Secretary to 
review the plan for the audit of the 2017 annual results. 

The Company Secretary attends all Audit Committee meetings to take 
the minutes and advise the Directors where required. The Internal Audit 
Executive and external auditor also attend every Audit Committee 
meeting and during the year the Audit Committee did periodically 
meet with these individuals without any GVC management present. 
The Chief Executive Officer (‘CEO’), Chief Financial Officer (‘CFO’), and 
senior members of the finance function are normally invited to attend 
each meeting. 

52

GOVERNANCE CONTINUED

ACCOUNTABILITY:  
AUDIT COMMITTEE REPORT
CONTINUED

Who is responsible for the preparation of the 
GVC financial statements?

The Board is ultimately responsible for presenting a fair, balanced and 
understandable assessment of GVC’s position and prospects, which extends 
to the half-year and annual financial statements.

DELEGATION

GVC’s finance department, 
led by the CFO, prepares 
the financial statements.

The Head of Investor 
Relations coordinates 
with the CEO, CFO and 
Chairman the preparation 
of any statements 
on GVC’s position, 
performance, business 
model and strategy.

The Company Secretary 
with the Chairman of the 
Board and the Chairmen 
of the various Board 
Committees, prepares 
the corporate governance 
statements and all Board 
committee reports.

EXTERNAL REVIEW

GVC’s external auditors audit the annual financial accounts and review the half-
year accounts together with any business or corporate governance commentary. 
A report to Audit Committee is prepared.

COMMITTEE’S REVIEW

The Audit Committee reviews the draft 
financial statements and accompanying 
statements and meets with the external 
auditors to review their report. The Audit 
Committee proposes amendments 
and makes recommendations to the 
Board and also approves the Audit 
Committee’s Report.

For the Annual Report the 
Remuneration Committee and 
Nominations Committee review 
the Directors’ Remuneration Report 
and Nominations Committee 
Report respectively, propose 
changes and make recommendations 
to the Board.

BOARD REVIEW

Board reviews the financial statements, accompanying reports and 
recommendations from its committees and makes changes to the disclosure 
where appropriate.

AUDITOR SIGN-OFF

External auditors carry out final report and sign-off the audit report (Annual 
Report) or review report (half year results).

BOARD APPROVAL AND PUBLISH

The Board approves the year-end financial statements and disclosures and the 
half year report and these are then released to the stock exchange and published 
on GVC’s corporate website.

GVC Holdings PLC | Annual Report 2017

In respect of the financial statements and accompanying reports 
for the year ended 31 December 2017, the Company has followed 
the process detailed above. In doing so the Directors confirm that 
they have reviewed the complete 2017 Annual Report and considered 
that taken as a whole, the Annual Report is fair, balanced and 
understandable and provides the information necessary for GVC’s 
shareholders to assess the Company’s performance, business 
model and strategy. 

What significant issues did the Audit 
Committee consider in relation to the 
2017 financial statements and how were 
these addressed?
Throughout the course of the year, the Audit Committee determined 
the following areas of the financial statements were of significant 
interest. These issues were discussed with management and the 
external auditors to ensure that the required level of disclosure is 
provided and that appropriate rigour has been applied where any 
judgement may be exercised. 

Acquisition accounting
During the year, the GVC Group completed the acquisition of Cozy 
Games and acquired the majority of the trade and assets of Zatrix, as 
explained in note 28 to the financial statements. The Audit Committee 
reviewed the judgements made in connection with the accounting 
treatment, to determine whether the assets and liabilities recognised 
in the financial statements are carried at an appropriate fair value. 
The Committee reviewed the underlying judgements and forecasts 
used to determine the fair value of intangible assets. The Audit 
Committee satisfied itself that the approach taken by the Group was 
appropriate and in accordance with IFRS 3: ‘Business Combinations’.

Impairment of goodwill and intangible assets
The Audit Committee also considered the judgements made in 
relation to the valuation methodology adopted by management to 
support the carrying value of goodwill and other intangible assets to 
determine whether there was a risk of material misstatement in the 
carrying value of these assets and whether impairment should be 
recognised. The Committee considered the assumptions, estimates 
and judgements made by management to support the models that 
underpin the valuation of intangible assets in the balance sheet. 
Business plans and cashflow forecasts prepared by management 
supporting the future performance expectations used in the calculation 
were reviewed, which also form part of the Group’s viability statement 
as presented on page 35. The impairment review was also an 
area of focus for the external auditor, who reported their findings 
to the Committee. The Committee satisfied itself that no material 
impairments were required to the carrying value of goodwill or other 
intangible assets.

53

Who are the external auditors and how 
long have they been appointed?
During the year ended 31 December 2017, Grant Thornton UK LLP 
was appointed under an engagement letter to act as auditor to enable 
the Company to meet its obligations to prepare financial statements 
in accordance with the Listing Rules. Grant Thornton UK LLP were 
appointed after running an external audit tender process in the first 
half of 2017.

Grant Thornton UK LLP were originally appointed in 2010 just after 
the Company’s domiciliation from Luxembourg to the Isle of Man. 
A member firm of the Grant Thornton network, Grant Thornton Lux 
S.A. previously held office as the Company’s auditors, since 2008. 
Since their initial appointment, their re-appointment has been approved 
by shareholders each year at the AGM. Shareholders approved the 
re-appointment of the external auditors at the 2017 AGM with 97% of 
the votes cast voted in favour of the re-appointment. A resolution will 
be proposed at the 2018 AGM to re-appoint Grant Thornton LLP as 
the external auditors.

What is GVC’s policy on putting the 
external audit out to tender?
The UK Corporate Governance Code recommends that FTSE 350 
companies put their external audit out to tender at least once every 
ten years. The EU Audit Regulation, effective across all Member States 
from the 17 June 2016, enforces mandatory audit firm rotation after 
a period of maximum tenure, set at ten years. 

The current external auditor has served the Company since 2008. 
Taking into account the Financial Reporting Council’s advice on 
companies transitioning to putting the external audit out for tender 
to comply with this recommendation, the EU Regulation and the 
timing of the audit partner rotation, the Board decided on the 
recommendation from the Audit Committee to bring forward the 
external audit tender into 2017. The conclusion of the audit tender 
process has been put on hold until after the completion of GVC’s 
acquisition of Ladbrokes Coral. The external audit will be put out 
for tender at least once every ten years. 

The Audit Committee have adopted an Auditor Rotation and 
Tendering Policy, which follow the above mentioned recommendations 
and regulation. 

Provisions for legal and regulatory compliance
The Directors keep abreast of all known or potential regulatory or 
legal claims against the Group that may arise from the Group’s 
operations. The Directors receive frequent updates from the Group’s 
Head of Legal, Compliance & Secretariat and external legal counsel. 
During the year, Audit Committee reviewed the likelihood of the 
outcomes of various claims lodged against the Group and/or its Board 
members as disclosed in note 27 to the financial statements, with 
special focus applied on the tax audit assessment from the Greek 
Audit Centre for Large Enterprises. 

Legal and tax advice was received from the Group’s Greek professional 
advisers and this sets out that the Group’s subsidiary has strong 
grounds to appeal the Assessment and it will, therefore, file an appeal. 
In the interim, to enable the Group’s subsidiary to continue to trade 
normally, it intends to enter into a payment scheme with the relevant 
authority whereby funds are paid to that authority and held on account 
(subject to agreement with that authority) of approximately €7.8m 
a month over the next 24 months. The Board strongly disputes the 
basis of the Assessment calculation, believing the assessed quantum 
to be widely exaggerated and is confident in the grounds of appeal. 
Until those proceedings can advance further, the Directors do not feel 
that it is appropriate to estimate what potential liability may arise.

As there have been no material developments with the other cases 
disclosed in note 27 to the financial statements, the Audit Committee 
is satisfied that no provisions other than those outlined in note 20 to 
the financial statements, are necessary at this present time. Should any 
of these cases develop materially during the course of 2018, the Audit 
Committee will consider if any provision needs to be made in respect 
of the relevant cases. 

Taxation
During the year, the Board reviewed the Group’s tax strategy 
management process and considered whether it was aligned with 
the Group’s commercial strategy, approach to corporate governance, 
the attitude to risk and the Group’s business models. The Board 
reviewed and adopted the Group’s UK Tax statement (available on: 
http://www.gvc-plc.com/archive/UK_Tax_Statement.pdf) and a new 
Anti-Tax Evasion Policy in line with the changing tax environment. 
Owing to the dynamic nature of the online gaming sector and the 
Group’s business in particular, the Board has decided to review the 
Group’s tax strategy and management and will meet with the Group’s 
Director of Tax at least once a year.

Derivative Financial Instruments
During 2017 the Group has entered into a marketing services 
agreement with its principal offline tournament partner with the 
purpose of organising and promoting series of live poker events under 
the PartyPoker Live brand to look to increase traffic to partypoker.com.

As part of entering into this agreement the company has entered 
into a put and call arrangement in respect of the entire issued share 
capital of the company set up by its offline partner dedicated to 
this agreement, which is exercisable by the Group or its partner on 
completion of the 5 year agreement. 

The Audit Committee reviewed the valuations and working models to 
arrive at the value of the options. A range of scenarios were considered 
for the EBITDA of the business based on a balance of likely outcomes 
considering that there is a high range of potential pay outs, depending 
on the business growth of partypoker.

The Audit Committee have satisfied themselves that the put option 
has been valued appropriately as disclosed in note 12 to the 
financial statements.

54

GOVERNANCE CONTINUED

ACCOUNTABILITY:  
AUDIT COMMITTEE REPORT
CONTINUED

How was the audit tender process performed? 
In June 2017, having considered proposed changes to the UK 
Corporate Governance Code and the recommendations of the 
Financial Reporting Council, the Company announced its intention to 
put the external audit engagement for the 2017 financial year out to 
tender. The process the Company followed is outlined below.

RFP development 

A request for proposal document was 
developed following consultation between 
the chairman of the Audit Committee and 
the Chief Financial Officer and distributed 
to four audit firms in May 2017.

Expressions of interest received Having received the request for proposal 

Preliminary meetings

Data room access

Meetings with GVC 
senior management

Written proposals

Evaluation and assessment 
of the proposals

High-level meetings

Presentations

Recommendation to the Board 
by the Audit Committee

Board decision

document, each of the participant 
audit firms completed a confidentiality 
undertaking and a conflict of interest 
declaration and affirmed its intention 
to respond.

A preliminary meeting was held with 
each of the participants.

Access was then granted to historic 
information held within an externally hosted 
virtual data room throughout June 2017.

A series of meetings and conference calls 
were held during June-July 2017 between 
the participant audit firms and members 
of the Group finance leadership team, 
company secretariat and other members 
of management in order to supplement the 
data room material.

A written response to the request for 
proposal was received from participant 
audit firms in early July 2017 together 
with a preliminary indication of the 
firms’ independence to act as the 
Group’s auditor.

During July 2017, these proposals were 
assessed and scored against the Group’s 
weighted evaluation criteria by the Group 
Finance Director, the Group CFO and the 
Chairman of the Audit Committee.

During July 2017, additional meetings were 
held between participant audit firms and 
the chairman of the Audit Committee and, 
separately, the Chief Financial Officer.

At the end of July 2017, participant 
audit firms made a final presentation of 
their overall proposals – and confirmed 
their independence to act as the 
Group’s auditor.

In light of the discussions to acquire 
Ladbrokes Coral, the Audit Committee put 
a final decision on the external audit of the 
Company on hold, but recommended to 
the Board that Grant Thornton UK LLP be 
selected as the Group’s external auditor for 
the 2017 financial year.

The Board accepted the 
Committee’s recommendation 
at its September 2017 meeting.

How did the Audit Committee go about 
assessing the effectiveness of the 
external audit process?
The Audit Committee is committed to ensuring that the external 
audit process remains effective on a continuing basis. In particular, 
throughout the year the Audit Committee paid specific attention to 
the following areas: 

(cid:3)(cid:132) Reviewing that safeguards put in place by the incumbent auditor 
against independence threats are sufficient and comprehensive; 

(cid:3)(cid:132) Ensuring that the quality and transparency of communications with 
the external auditors are timely, clear, concise and relevant and that 
any suggestions for improvements or changes are constructive; 

(cid:3)(cid:132) Exercising professional scepticism, including but not limited 

to, looking at contrary evidence, the reliability of evidence, the 
appropriateness and accuracy of management responses to queries, 
considering potential fraud and the need for additional procedures 
and the willingness of the auditor to challenge management 
assumptions; and 

(cid:3)(cid:132) Considering if the quality of the audit engagement team is sufficient 
and appropriate – including the continuity of appropriate industry, 
sector and technical expertise (including new areas of activity by 
the client and changes in regulation or professional standards) 
and whether it has exercised sufficient objectivity to mitigate any 
independence and familiarity threats. 

Feedback is provided to the external auditor at every instance by the 
Audit Committee and through one-to-one discussions between the 
Chairman of the Audit Committee and the audit firm partner.

What non-audit services did Grant Thornton 
provide in 2017?
The Audit Committee has established a policy regarding the 
appointment of external auditors to perform non-audit services for 
the Group and keeps this under continual review, receiving a report 
at each Audit Committee meeting. This policy dictates that in the 
Company’s financial year, the total fees for non-audit services provided 
by the external auditors, excluding non-audit fees for due diligence for 
acquisitions and other specific matters noted below, should not exceed 
70% of the average of the total fees for audit services they provided in 
the preceding three-year period. In the year ended 31 December 2017, 
the total non-audit fees as a percentage of the audit fees paid to the 
external auditors was 9.2%.

In addition to their statutory duties, Grant Thornton LLP is also 
employed where, as a result of their position as auditors or for their 
specific expertise, they either must, or the Audit Committee accepts 
they are best placed to, perform the work in question. This is primarily 
work in relation to matters such as shareholder circulars, Group 
borrowings, regulatory filings and certain business acquisitions and 
disposals. In such circumstances the Audit Committee will separately 
review the specific service requirements and consider any impact 
on objectivity and independence of the auditors and any appropriate 
safeguards to this. As such the Audit Committee believes it appropriate 
for these non-audit services to be excluded from the 70% cap 
calculation set out above. In the year ended 31 December 2017, the 
total fees paid to the external auditors in respect of due diligence for 
acquisitions was €1.92m.

The Company has previously adopted a policy on external auditor 
independence to help ensure the independence of the current external 
auditors is not compromised.

GVC Holdings PLC | Annual Report 2017

55

Does GVC have an internal audit department 
and how is it effective?
The Internal Audit & Risk Management (‘IA’) function facilitates and 
advises on the Group’s risk process, for which the Company’s Board 
is ultimately responsible. 

The mission of the IA function is to provide independent, objective 
assurance and consulting services designed to add and protect 
value by improving the Group’s operations. IA assists the Group 
to accomplish its objectives by bringing a systematic, disciplined 
approach to evaluate and improve the effectiveness of risk 
management, control and governance processes. 

Through its work, IA provides assurance to the Board, through the 
Audit Committee that effective and efficient control processes are 
in place to identify and manage business risks that may prevent the 
business from achieving its objectives. The scope of this work includes:

(cid:3)(cid:132) Providing assurance to the Board and executive management that 

effective systems and controls are in place and are being operated to 
manage all significant risks within the financial and business systems 
operated within the Group;

(cid:3)(cid:132) Assisting the business in fulfilling its corporate governance 

responsibilities;

Is there a whistleblowing policy? 
The Group adopted and published a formal ‘whistleblowing’ procedure 
by which employees can, in confidence, raise concerns about possible 
improprieties in financial or other matters. This procedure is set out 
in the Group’s employee handbooks having first been reviewed and 
approved by the Audit Committee.

The Company seeks the highest ethical standards in carrying out its 
various business activities, and corrupt practices of any sort will not be 
tolerated. The Company is committed to tackling malpractice and it is 
the personal responsibility of every employee of the Group to manage 
and reduce the risk of malpractice in their business.

The Company actively encourages individuals, where they believe that 
malpractice has taken place, to make protected disclosures either 
internally to the Audit Committee or externally through the outsourced 
service provider, Expolink. Employees will be protected where they 
have reasonable grounds to believe that their employer, another 
worker or a third party has committed serious malpractice and make 
a disclosure in good faith.

The Group has a written policy available to all employees on the 
Group’s intranet and approved by the Audit Committee, which sets out 
the type of disclosure which is protected and also specifies to whom 
disclosures should be made and the process that will be followed. 

(cid:3)(cid:132) Supporting operational management by providing best practice 

advice on internal controls, including practical recommendations to 
mitigate control weaknesses identified during the review process;

The Audit Committee is satisfied that robust and appropriate 
arrangements are in place for the proportionate and independent 
investigation of such matters and for appropriate follow-up action.

STEPHEN MORANA
CHAIRMAN OF THE AUDIT COMMITTEE
8 March 2018

(cid:3)(cid:132) Promoting effective control at reasonable cost and assisting 

management generally in the pursuit of value for money (e.g. by 
providing practical recommendations to improve the efficiency of 
the financial and business processes operated by the business); and

(cid:3)(cid:132) Carry out ad-hoc investigations based on any allegations made 

through the Whistleblowing Policy or as requested or directed by 
the Audit Committee and/or executive management.

The sections on risk management outlined on pages 34 to 37 illustrate 
how IA supports the business through driving improvements to GVC’s 
control environment and adding value in core business areas in the 
context of the Group’s risk profile.

The Board, with the support of the Audit Committee, has completed 
its annual review of the effectiveness of the internal system of control, 
and is satisfied that it is robust and in accordance with best practice. 
In doing so the Directors acknowledge that GVC’s system of internal 
control can only reduce the probability that business risks might 
impede the Company in achieving its objectives, it cannot eliminate 
these risks and can therefore provide only reasonable, not absolute, 
assurance against material misstatement or loss.

56

REMUNERATION REPORT

REMUNERATION: 
 DIRECTORS’  
 REMUNERATION REPORT

 for the year ended 31 December 2017

Standardising our Policy
Against this backdrop, the Remuneration Policy which was approved 
by shareholders at the Company’s 2017 AGM did not contain any 
incentive elements (other than the annual bonus for the new CFO), 
because of the subsisting options granted under a legacy plan. At that 
time, the Committee felt that putting in place a new framework would 
have been premature given the evolving external environment around 
executive remuneration, and it was minded to wait until the 2018 AGM. 
Subsequently, it became clear to the Committee that it needed to seek 
approval for a revised Remuneration Policy as soon as possible in 
order that:

(cid:3)(cid:132) There was no delay in moving to a UK best practice framework; and

(cid:3)(cid:132) Appropriate incentive awards could be in place at the point legacy 
awards are due to finish vesting in August 2018 to provide ongoing 
incentivisation and retention of key senior executives.

Looking ahead to 2018
Given the above, a new Policy was approved by shareholders at 
the December 2017 General Meeting. As a Committee, we believe 
that this Policy represents a substantial change to the approach 
to remuneration at GVC. Looking forward to 2018, there is now a 
framework in place that reflects best practices, including:

(cid:3)(cid:132) Annual bonus and long-term incentive structures aligned with 

UK-listed practice:

– Deferral of half of the annual bonus into shares for three years; and

– A two-year holding period following the three-year performance 

period on awards under the Long-Term Incentive Plan;

(cid:3)(cid:132) CEO and Chairman contracts which no longer contain non-standard 

cessation of employment and change of control provisions;

(cid:3)(cid:132) Minimum shareholding guidelines that are positioned at above-market 

levels; and

(cid:3)(cid:132) Malus and clawback provisions.

We recognise that some shareholders have had challenges with 
some of our decisions, and the voting outcomes for the Remuneration 
Policy and the Annual and Deferred Bonus Plan resolutions at the 
2017 General Meeting were lower than we would have hoped for. 
I engaged with a number of our major shareholders ahead of the 
2017 General Meeting to understand their views as the proposals 
were developed, and would like to thank them for the helpful and 
constructive feedback received. As a Committee, we value the 
importance of good relationships with our shareholders, and we took 
the range of views that we heard into account when considering our 
new Remuneration Policy.

PART A – ANNUAL STATEMENT FROM THE 
REMUNERATION COMMITTEE CHAIR
Dear Shareholder 
As the Chair of the Remuneration Committee (the “Committee”), I 
am pleased to present the Board’s report on remuneration policy 
and practice for the year ended 31 December 2017. This is my first 
report since becoming Chair in June 2017, taking over from Karl 
Diacono. On behalf of the Board I would like to thank Karl greatly 
for his hard work and commitment to the role. 

As an Isle of Man incorporated company, GVC is not formally 
required to comply with The Large and Medium-sized Companies 
and Groups (Accounts and Reports) (Amendment) Regulations 
2013 (“the Regulations”). However, the Committee has voluntarily 
chosen to adopt the Regulations and associated voting 
requirements in full, and we hope that you find the resulting report 
clear and transparent.

Structure of the report
(cid:3)(cid:132) Part A: Annual Statement from the Remuneration Committee 

Chair (pages 56 to 59) – outlines the key remuneration 
developments at GVC during 2017, including performance 
context for the year, and looks ahead to 2018.

(cid:3)(cid:132) Part B: Directors’ Remuneration Policy “at a glance” (pages 

60 to 63) – summary of the remuneration framework in place for 
Executive Directors at GVC, as approved by shareholders at our 
2017 General Meeting, and how this aligns with our approach 
for all our employees.

(cid:3)(cid:132) Part C: Annual Report on Remuneration (pages 64 to 69]) – 

presents remuneration outcomes for 2017, and how we intend 
to apply the Policy in 2018.

For 2017 we have adopted a much simpler approach to our 
Director’s Remuneration Report. We hope that our shareholders 
will welcome this straightforward and transparent report.

Our journey
The last few years have been extremely busy for GVC, and the 
Company has transformed the size and scope of its operations. 
Exceptional and sustained performance has taken GVC from 
an AIM-listed company with a market capitalisation of less than 
£285m three years ago, to a £2.7bn FTSE 250 company at the end 
of 2017. Subject to completion of the Ladbrokes Coral transaction, 
it is likely that GVC will enter the FTSE 100 in summer 2018 and our 
employee numbers will jump from circa 2,800 to over 26,800.

The extent and pace of growth has meant that our remuneration 
arrangements have also had to undergo significant changes. 
The Committee has at all points sought to balance our wish to 
move to UK best practice remuneration and corporate governance 
standards, with a recognition of the level of change that this entails 
for management and employees over a short period. We have 
been able to achieve such growth at pace because we have a 
highly talented senior team, and there is a critical need to retain 
key talent to drive future growth in an industry that is currently 
extremely competitive.

GVC Holdings PLC | Annual Report 2017

57

The feedback from the consultation with shareholders demonstrated strong support for the direction and structure of the Company’s 
future remuneration practices. However, we understand that some of our shareholders were concerned about the quantum of the incentive 
opportunities under the 2018 framework. The Committee recognises that these are above mid-market levels in UK companies of a similar 
financial size as at the end of 2017, but would emphasise that:

(cid:3)(cid:132) GVC’s success in recent years has been driven by our small high-performing executive team, whose retention is crucial to the continued 

success of the business;

(cid:3)(cid:132) Given the international focus of the online gaming industry and relatively small talent pool across both public and private companies, a 

competitive level of remuneration is critical to the retention of this exceptional team – indeed the overall levels of remuneration offered by the 
new framework took account of recent first-hand recruitment experiences; and

(cid:3)(cid:132) The incentive opportunities under the new Policy represented a substantial reduction from Executive Directors’ previous packages. It should 

be noted that the legacy arrangements will continue to work through the total remuneration to be reported for 2017 and 2018.

The following chart shows for each element of the remuneration the position at the beginning of 2017 and the position following approval of the 
revised Remuneration Policy in December 2017. It is clear that for the CEO and the Chairman the new Policy represents a substantial reduction 
in their overall levels of pay.

REMUNERATION BEFORE AND AFTER THE IMPLEMENTATION OF NEW POLICY

30,000

25,000

20,000

15,000

10,000

5,000

0

Base salary/Fees

Pensions and benefits

Legacy options

Annual bonus

LTIP

Loss of office contractual provisions

Beginning of 2017

New policy for 2018 Beginning of 2017

New policy for 2018

Beginning of 2017

New policy for 2018

CEO

CFO

Chairman

When putting the Policy into practice, the Committee hopes to demonstrate that significant out-turns under our incentive plans will only 
be available for delivering stretching levels of performance that create value for our shareholders, continuing the alignment that has been 
demonstrated over recent years.

Performance highlights for 2017
Looking back to 2017, it was another year of strong performance for the Group. The Executive Directors and senior management team 
have continued to drive the Group’s strategy to extend its position in the sports betting and gaming sectors. In addition, the acquisition of 
Ladbrokes Coral which was announced in December 2017 will give the Combined Group leading positions in key global markets through 
industry leading online and retail brands, highly regarded and complementary management and personnel and supported by market leading 
proprietary technology.

The highlights of our 2017 performance included:

(cid:3)(cid:132) Net Gaming Revenue (including discontinued) up 13% to €1,008.0m (+15% in constant currency);

(cid:3)(cid:132) Clean EBITDA (including discontinued) up 33% to €274.2m;

(cid:3)(cid:132) Adjusted continuing Profit Before Tax €178.7m vs €58.9m in 2016;

(cid:3)(cid:132) Dividends of 34€c declared in respect of the 2017 annual results;

(cid:3)(cid:132) Completion of the integration of the GVC and bwin.party businesses; and

(cid:3)(cid:132) A recommended offer to acquire Ladbrokes Coral Group plc. 

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CONTINUED

This is all reflected in the 52% total shareholder return that GVC delivered during 2017, which continues the outstanding performance against our 
peers and the wider market since joining the LSE Main Market.

TOTAL SHAREHOLDER RETURN: GVC VS FTSE 250

GVC Holdings

FTSE 250

(£)

240

220

200

180

160

140

120

100

80

Feb-2016

May-2016

Aug-2016

Nov-2016

Feb-2017

May-2017

Aug-2017

Nov-2017

Source: Datastream

Remuneration decisions for 2017
Annual bonus
The CEO’s bonus for 2017 was based on performance against EBITDA targets, while the CFO’s was based on Net Gaming Revenue (“NGR”). 
As seen elsewhere in the Report and Accounts, EBITDA and NGR are both key financial measures for the business and delivery of these 
targets is closely correlated to the creation of shareholder value. Due to the strong performance which GVC delivered in 2017, the top end of the 
performance ranges were exceeded and the plans will pay out at 100% of the maximum annual bonus opportunity (see pages 63 to 64 for further 
information). Double-digit revenue growth in the Group’s sports betting and gaming brands drove the financial performance, with the capturing 
of the bwin.party synergies pushing further growth in Clean EBITDA.

The EBITDA performance range set under the bonus was based on the budget agreed by the Board at the beginning of the financial year and 
consensus forecasts at that time. They were set in advance contingent on receiving shareholder approval for the Annual and Deferred Bonus Plan 
at the December 2017 General Meeting, following which the Committee could offer formal participation to the CEO. 

Long-term incentives
As part of their legacy arrangements, a portion of the share option awards held by the Chairman, CEO and CFO vested in tranches in February, 
May, August and November 2017. This out-turn reflected significant share price out-performance of the FTSE 250 since the options were granted 
(see graph above). It is recognised that the quantum of the awards, coupled with strong share price growth over the vesting period, has resulted 
in a large ‘single figure’ for total remuneration for these Directors in 2017. As detailed above, this reflects previous practice at GVC, which going 
forward has been replaced by a new, more conventional, framework that will result in lower levels of total remuneration once all of the legacy 
awards have vested.

Chairman’s fee
The Chairman has historically been rewarded in a similar way to the Executive Directors and he has participated in the Company’s incentive 
arrangements. This reflected that the scope of the role and time commitment is well in excess of the normal level for a chairman. He is closely 
involved in strategy implementation, and in considering and executing potential acquisitions.

Nevertheless, going forward we wished to align the remuneration of the Chairman more closely with UK corporate governance good practice 
by removing any performance elements and providing an approach based solely on fees. To recognise (i) the fundamental shift in the way the 
Chairman was to be remunerated, (ii) the fact he voluntarily renounced his non-standard contractual provisions, and (iii) a much greater level 
of commitment than is standard for the role, an additional one-off fee of £950,000 was paid in 2017 which, after deductions for local taxes, 
had to be invested in GVC shares that are subject to forfeiture. The forfeiture risk on 50% of the shares falls away on the second anniversary 
of payment and on the balance on the third anniversary. In addition, the annual fee for the role was increased to £350,000 from 1 January 2018.

GVC Holdings PLC | Annual Report 2017

59

Our Directors are substantial shareholders in GVC
As at 31 December 2017 the value of the CEO’s and Chairman’s shareholdings were £17.56m and £6.79m respectively. These represent 
2,342% of the CEO’s annual basic salary and 1,940% of the Chairman’s current annual fee. These shareholdings represent much larger holdings 
by value than the stock held by the CEOs and chairmen of other listed online gaming companies and demonstrate that the CEO’s and Chairman’s 
interests are closely aligned with those of GVC’s other shareholders. CFO Paul Miles also met and exceeded the new shareholding guideline at 
31 December 2017 via his vested GVC options.

Prospective acquisition of Ladbrokes Coral
On 22 December 2017, GVC announced a recommended offer to acquire Ladbrokes Coral. This was overwhelmingly approved by both 
companies’ shareholders on 8 March 2018 and the transaction is expected to close within the next month. It is anticipated that the Combined 
Group will join the FTSE 100 in the summer of 2018. 

The current intention is that on completion the Committee will review the remuneration arrangements for senior executives at Ladbrokes Coral, 
with a view to harmonising these with the GVC approach over time. In doing so the Committee will be helped by the fact that GVC now has 
a new incentive structure, aligned with the practices usually adopted by FTSE 100 companies. 

Conclusion
GVC has been growing at pace in recent years and its remuneration arrangements have evolved accordingly. The Committee’s primary objective 
for 2017 was to have in place at the end of the year a Remuneration Policy which is aligned with UK best practice corporate governance for 2018. 
This objective has been achieved, and we hope that shareholders can recognise the substantial progress that has been made when looking at 
the arrangements as a whole. 

JANE ANSCOMBE
CHAIR OF THE REMUNERATION COMMITTEE 
8 March 2018

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DIRECTORS’ REMUNERATION REPORT
CONTINUED

PART B – OUR REMUNERATION AT A GLANCE
The Company’s Remuneration Policy was approved at the General Meeting on 14 December 2017. The full Remuneration Policy can be found on 
pages 20 to 30 of the Notice of the General Meeting (http://www.gvc-plc.com/archive/pdf/GVC-EGM-Notice-2017.pdf). The table below presents 
a summary of the Policy along with how the Policy is to be implemented in 2018.

Element 

Revised Remuneration Policy

Operation in 2018

BASE SALARY

An Executive Director’s base salary is set on appointment and reviewed 
annually or when there is a change in position or responsibility.
When determining an appropriate level of salary, the Committee considers:
(cid:3)(cid:132) Remuneration practices within the Group;
(cid:3)(cid:132) The general performance of the Group;
(cid:3)(cid:132) Salaries within the ranges paid by the companies in the comparator 
group used for remuneration benchmarking (when the Committee 
determines it is appropriate to carry out a benchmarking exercise);

(cid:3)(cid:132) Any change in scope, role and responsibilities; 
(cid:3)(cid:132) The experience of the relevant Director; and
(cid:3)(cid:132) The economic environment.
Individuals who are recruited or promoted to the Board may, on occasion, have 
their salaries set below the targeted policy level until they become established 
in their role. Subsequent increases in their salary may be higher than normal 
until the target positioning is achieved.

The Executive Directors receive private health insurance, life insurance 
and accommodation allowances. 

BENEFITS

PENSION

The Company does not currently have a separate pension arrangement 
for Executive Directors. It does however provide the opportunity for all 
employees to participate in a Company-provided pension in line with 
statutory requirements.

ANNUAL AND DEFERRED BONUS PLAN (THE “ABP”)

Awards made annually based on the achievement of a combination of financial 
and non-financial performance measures. Half of the bonus is paid immediately 
following the end of the financial year, while half is deferred into shares which 
will vest at the end of three years subject to continued employment.
Maximum annual incentive opportunity of 250% of salary for CEO and 200% 
of salary for CFO.
Threshold and target performance are equal to 25% and 60% of the maximum 
opportunity, respectively.
Malus and clawback provisions apply.

LONG-TERM INCENTIVE PLAN (THE “LTIP”)

Annual awards of conditional awards or nil-cost options, which vest after 
three years subject to achievement of performance measures. For awards 
granted to Executive Directors, a two-year holding period (on a net basis) 
follows the three-year vesting period.
Maximum opportunity of 300% of base salary for the CEO and 250% 
of base salary for the CFO.
Threshold performance is equal to 25% of the opportunity granted, 
performance below which will result in zero vesting. 
There is straight-line vesting between threshold performance and 
maximum performance. 
Awards vest based on performance against stretching targets, 
measured over a three-year performance period. 

GVC Holdings PLC | Annual Report 2017

The CEO received a 2.5% salary increase effective 
14 December 2017 (the date of the 2017 General 
Meeting) and the CFO received a 2.1% salary increase 
effective from 1 January 2018.
As a result, the salaries for the Executive Directors 
for 2018 will be:
(cid:3)(cid:132) Kenneth Alexander – £750,000 p.a.; and
(cid:3)(cid:132) Paul Miles – £357,350 p.a.

Benefits in line with the Policy. For reference, the total 
value of benefits received in 2017 was as follows:
(cid:3)(cid:132) Kenneth Alexander – £2,438; and
(cid:3)(cid:132) Paul Miles – £4,102.

Executive Directors will receive the following:
(cid:3)(cid:132) Kenneth Alexander – Nil (opted out of pension 

scheme); and

(cid:3)(cid:132) Paul Miles – 1% of salary (receives minimum 

statutory Company contribution).

The Executive Directors will have the following 
maximum bonus opportunity for 2018:
(cid:3)(cid:132) CEO – 250% of salary; and
(cid:3)(cid:132) CFO – 200% of salary.
Bonus subject to performance against Clean EBITDA 
targets, with half of any bonus earned being deferred 
into shares for three years.

The Executive Directors will receive the following 
awards for 2018:
(cid:3)(cid:132) CEO – 300% of salary; and
(cid:3)(cid:132) CFO – 250% of salary.
Awards subject to achievement of stretching 
performance conditions to be determined by 
the Committee.

61

Element 

Revised Remuneration Policy

Operation in 2018

SHAREHOLDING GUIDELINES

Executive Directors are subject to formal shareholding requirements, ensuring 
that their interests are closely aligned to those of Shareholders. These are 
currently 400% of salary for the CEO and 200% for the CFO.
The shareholding should be built up over a five-year period and maintained 
until retirement, and until an Executive Director meets their shareholding 
requirement they are required to retain 50% of the post-tax amount of vested 
shares from the Company incentive plans.
Adherence to these guidelines is a condition of continued participation in the 
equity incentive arrangements.

CHAIRMAN AND NON-EXECUTIVE DIRECTOR (“NED”) FEES

Non-executive Directors are paid an annual fee and additional fees for 
chairmanship and membership of committees.
The Chairman receives an ‘all-in’ fee and does not receive any additional 
compensation for membership of committees.
Fees are reviewed annually. 

Shareholding guidelines remain in force for 2018.

Fees for 20181 are:
(cid:3)(cid:132) Chairman fee – £350,000;
(cid:3)(cid:132) NED base fee – €100,000;
(cid:3)(cid:132) Senior Independent Director fee – £155,000; and
(cid:3)(cid:132) Audit and Remuneration Committee Chair 

Fee – €25,000.

With the exception of the Chairman (for the reasons 
detailed on page 58), the NED fees are unchanged 
from 2017.

1.  In addition, Norbert Teufelberger received an annual fee of £175,000. Norbert was the former CEO of bwin.party and his role on the Board was to help with the integration of bwin.party into the 
Group and with implementation of the post-completion plan. He also advised on the Group’s strategy in German-speaking markets. The appointment was for an initial term of two years and he 
stepped down from the Board on 2 February 2018.

How is our Policy aligned with that for our employees?
The Company believes in fairness throughout the organisation. The Company operates a number of general principles applied to all levels. 
They are as follows:

(cid:3)(cid:132) We will provide a competitive package compared to the relevant market for each employee;

(cid:3)(cid:132) We will ensure all employees share in the success of the business through an element of performance-based pay; and

(cid:3)(cid:132) We ensure a transparent and fair cascade of remuneration throughout the Group.

The following table sets out our approach in more detail:

Principles
A competitive pay package

Details
We position ourselves as a market competitive employer in relation to the external market.
Our policy is to ensure that employees receive a fair living wage for their location.

An opportunity to share in our success

We operate all-employee bonus plans based on Company performance, whereby all employees 
are aligned to similar measures (see table below).

A tailored benefits offering

GVC provides a flexible benefit scheme that include insurance and health cover, and retail 
and childcare vouchers to support a positive work-life balance.

An opportunity to save for the future

Reflective of our workforce profile whereby a large proportion are young, pension contributions 
are provided at the statutory level with greater emphasis placed on base pay. This is in line with 
the remuneration approach for Executive Directors.

Training and development opportunities We have an established programme of training and development, building capability across 

A diverse and inclusive workplace

all levels of the Group, and we hope to gain accreditation under the Investors in People 
Framework during 2018.
Our new development framework allows us to better benchmark our talent and drive all training, 
development and succession planning activities.
We pride ourselves on the diverse and varied background of our employees.
We are a highly diverse and culturally-rich organisation, with our workforce comprising 
59 different nationalities. See page 28 for further details.

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CONTINUED

The following table sets out details of our incentive plans operated through the organisation.

Principles

Participation (from 2018)

Summary

ALL-EMPLOYEE 
BONUS PLAN

All employees except the Executive Directors  (cid:3)(cid:132) A financial target is set at the beginning of the year, typically net gaming 

revenue growth; and

(cid:3)(cid:132) For 2017, the target was exceeded and employees received cash 

bonuses in Q1 2018.
(cid:3)(cid:132) As set out on page 60.

ABP AND LTIP

The Senior Executive Management Team 
may participate in these two plans

PART C – ANNUAL REPORT ON REMUNERATION
The 2017 Annual Report on Remuneration contains details on the remuneration paid and awarded to Directors during the financial year 
ended 31 December 2017. This report has been prepared in accordance with the provisions of the Companies Act 2016 and the Regulations. 
An advisory resolution to approve the Annual Report on Remuneration and the Annual Statement will be put to shareholders at the AGM 
on 6 June 2018.

1. Directors’ remuneration for the year ending 31 December 2017
Single figure remuneration table (audited)
The remuneration of Directors showing the breakdown between components with comparative figures for the prior financial year is shown 
below. Figures provided have been calculated in accordance with Regulations. Further information on the component elements is provided 
in subsequent sections.

Base  
salary/fees 
€000

Taxable
benefits1
€000

Annual
variable
remuneration2
€000

Long-term 
variable 
remuneration 
€000

Pension 
€000

Total 
excluding 
legacy 
awards 
€000

Total 
including 
legacy 
awards 
€000

Legacy 
awards 
€000

Kenneth Alexander

Paul Miles

Richard Cooper

Lee Feldman3

Jane Anscombe

Karl Diacono

Peter Isola

Stephen Morana

Norbert 
Teufelberger

Will Whitehorn

2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016

838
892
344
–
80
491
1,237
158
67
–
100
100
100
92
95
115
200
194
136
–

38
40
5
–
3
4
–
–
–
–
–
–
–
–
–
–
–
–
–
–

2,094
–
401
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
3
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

2,970
932
753
–
83
495
1,237
158
67
–
100
100
100
92
95
115
200
194
136
–

17,692
21,257
943
–
1,305
10,675
8,846
9,072
–
–
–
69
–
–
–
–
365
170
–
–

20,662
22,189
1,696
–
1,388
11,169
10,083
9,231
67
–
100
169
100
92
95
115
565
364
136
–

1.  Taxable benefits comprise a car allowance, housing allowance, private medical and life insurance.
2.  Kenneth Alexander’s annual variable remuneration includes both the cash and deferred share element of 2017 bonus. 
3.  Lee Feldman’s Chairman fee for 2017 includes an additional one-off fee of £950,000 which following deductions for local taxes, had to be invested in GVC shares that are subject to forfeiture. 

The forfeiture risk on 50% of the shares falls away on the second anniversary of payment and on the balance on the third anniversary. 

On 2 February 2018 Norbert Teufelberger stepped down as a Director having served his two-year term.

GVC Holdings PLC | Annual Report 2017

63

Notes to the single figure remuneration table
The Committee recognises that the ‘single figures’ of total remuneration shown for several individuals are substantial. This primarily relates to 
legacy awards of share options made under the 2015 LTIP at the time of the acquisition of bwin.party digital entertainment plc. The plan was 
approved by shareholders with a strong level of support as part of the acquisition. Under the 2015 LTIP, individuals received awards of share 
options upon completion of the acquisition on 2 February 2016, which vest in tranches over the 30 months to August 2018.

The ‘single figure’ values for total remuneration shown above reflect the growth in share price over this period, and the strong alignment with other 
shareholders that this provides. The following chart illustrates this, showing how for the CEO 85% and 60% of the ‘single figure’ values for 2017 
and 2016, respectively, are as a result of share price growth over the relevant periods.

PROPORTION OF SINGLE FIGURE REMUNERATION AS A RESULT OF SHARE PRICE GROWTH

(€m)

25,000

20,000

15,000

10,000

5,000

0

20,662

22,188

86%

14%

2017

60%

40%

1,696

56%

44%

2016

2017

CEO

CFO

11,170

60%

40%

2016

Remuneration resulting from share price growth

Remuneration not resulting from share price growth

As discussed in the statement by the Chair of the Remuneration Committee, the remuneration framework at GVC has developed rapidly over the 
last couple of years as the Company has grown. Going forward the structure of the incentive framework is aligned with UK best practice. 
The framework under the new Policy will result in lower levels of total remuneration from 2019 once all of the legacy awards have vested.

2017 Annual Bonus – Kenneth Alexander (CEO)
Under the terms of the Remuneration Policy approved by Shareholders at the General Meeting, Kenneth Alexander had a 250% of salary bonus 
opportunity for the 2017 financial year. The EBITDA targets were set in advance and based on the budget agreed by the Board at the beginning 
of the financial year and consensus forecasts at that time, notwithstanding that his participation was formalised late in the year due to having 
to wait for shareholder approval.

The EBITDA target was met in full for 2017 and as a result the bonus paid out at 100% of maximum, to be delivered 50% in cash and 50% 
in shares deferred for three years. As a result, Kenneth Alexander received £913,750 in cash and will receive an award of 100,576 shares 
(calculated based on the three-month average share price ending on 31 December 2017), as shown in the table below.

Threshold 
performance 
required (25% 
of maximum 
pay-out)

Target 
performance 
required (60% 
of maximum 
pay-out)

Maximum 
performance 
required (100% 
of maximum 
pay-out)

Actual 
performance

Weighting

Annual bonus 
value for 
Threshold 
and Maximum 
performance 
(% of max)

Percentage 
of Maximum 
performance 
achieved

100%

€239m

€252m 

€265m

€274.2m

25% – 100%

100%

Percentage of 
salary bonus 
achieved

250%
£1,827,500

Performance 
condition

Clean EBITDA
TOTAL £

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DIRECTORS’ REMUNERATION REPORT
CONTINUED

PART C – ANNUAL REPORT ON REMUNERATION continued
2017 Annual Bonus – Paul Miles (CFO)
Following his appointment in February 2017, Paul Miles was eligible for an annual bonus opportunity in respect of 2017. His maximum opportunity 
was 100% of base salary, subject to performance against a Net Gaming Revenue growth target. The target was met in full for 2017 and as such 
the full cash bonus was payable, as shown in the table below.

Threshold 
performance 
required

Target 
performance 
required

Maximum 
performance 
required

Actual 
performance

Weighting

100%

€1,002m

€1,002m

€1,002m

€1,008m

Performance 
condition

Net Gaming 
Revenue growth
TOTAL £

Annual bonus 
value for 
Threshold 
and maximum 
performance 
(% of max)

£350,000 
– 100%

Percentage 
of maximum 
performance 
achieved

Percentage of 
salary bonus 
achieved

100%

100%

£350,000

Legacy LTIP arrangements vesting in 2017
During the year ended 31 December 2017, a portion of the awards granted under legacy arrangements vested. All options are subject to the 
same single performance condition, namely that GVC’s Total Shareholder Return (“TSR”) must rank at median or above against the FTSE 250. 
Each tranche of the award has the TSR condition reviewed from the date of grant until the relevant vesting date. To the extent that the TSR 
condition is not met at that time, it shall be tested in the next quarter and at the end of the 30-month vesting period.

Vesting date

2 February 2017
2 May 2017
2 August 2017
2 November 2017

Portion of  
award vesting

Performance  
measures

Performance  
targets

Performance  
outcome

% of awards  
vesting

1/9
1/9
1/9
1/9

Total Shareholder Return vs FTSE 250
Total Shareholder Return vs FTSE 250
Total Shareholder Return vs FTSE 250
Total Shareholder Return vs FTSE 250

Rank at median or above
Rank at median or above
Rank at median or above
Rank at median or above

Above median
Above median
Above median
Above median

100%
100%
100%
100%

Details of the share awards that vested during the year are set out below:

Total 
options

Share price 
on grant 
date

Face 
value of  
award

8,789,075

5.11

44,912,173

350,000

7.28

2,546,250

4,399,037
4,399,037

5.11 22,479,079
5.11 22,479,079

200,000

5.11

1,022,000

Vesting 
date

No 
 vesting

Exercise 
price

Market 
value on 
date of 
vesting

Value of 
award 
included in 
single figure

Total  
(£)

Total  
(€)

02.02.17
02.05.17
02.08.17
02.11.17
30.03.17
02.05.17
02.08.17
02.11.17
02.02.17
02.02.17
02.05.17
02.08.17
02.11.17
02.02.17
02.05.17
02.08.17
02.11.17

977,563
977,564
977,564
977,564
116,667
38,889
38,889
38,889
488,782
488,782
488,782
488,782
488,782
22,222
22,222
22,222
22,222

4.22
4.22
4.22
4.22
4.22
4.22
4.22
4.22
4.22
4.67
4.67
4.67
4.67
4.22
4.22
4.22
4.22

6.55
7.57
7.775
9.32
7.275
7.57
7.775
9.32
6.55
6.55
7.57
7.775
9.32
6.55
7.57
7.775
9.32

2,277,722
3,274,839
3,475,240
4,985,576
356,418
130,278
138,250
198,334
1,138,862
918,910
1,417,468
1,517,668
2,272,836
51,777
74,444
78,999
113,332

14,013,378 16,052,324

823,280
1,138,862

943,067
1,304,566

6,126,882

7,018,344

318,552

364,902

Director

K Alexander

P Miles

R Cooper1

L Feldman

N Teufelberger

P Miles

1.  Richard Cooper left GVC on 28 February 2017 and upon leaving forfeited all unvested option awards (over a total of 2,932,691 shares).

GVC Holdings PLC | Annual Report 2017

65

Arrangements for the Chairman
Lee Feldman received a cash bonus of £879,806 in respect of 2017, being the difference between the exercise price on his share options of £4.67, 
and the issue price of £4.22 for the 4/9ths of the award that vested in the year. The higher exercise price was due to certain limitations associated 
with the grant of options to individuals subject to US federal income taxes. Lee Feldman is required to reinvest half of the cash bonus (after taxes) 
into GVC shares.

In addition, Lee Feldman received a one-off payment of additional fees of £950,000 which (after the deduction of applicable taxes) has to be 
invested in GVC shares; these shares are subject to a risk of forfeiture: the forfeiture risk on 50% of the shares will be removed on the second 
anniversary of the date of payment with the risk removed on the third anniversary subject solely to continuing to hold office as a Director. He is no 
longer eligible to participate in the Company’s incentive arrangements under the new Policy, and he now has a 12-month notice period with the 
only entitlement being to fees over the notice period (his previous cessation of employment provisions included two year’s fees and bonus (2015 
being the reference year) in certain circumstances).

2. Share awards granted during the year
The table below sets out details of the awards granted following the December 2017 General Meeting under the new LTIP. Awards were made 
in December 2017 to ensure that following the 2018 grant there would be two subsisting cycles of awards in place prior to the final vesting 
of the legacy share options in August 2018. Vesting is dependent on three-year performance against stretching EPS and relative TSR targets.

Name

Award type

Basis on which 
award made

Face value 
of award

Kenneth Alexander

LTIP

Annual

£1,827,500

Percentage of 
award vesting 
at threshold 
performance  
%

Maximum 
percentage of 
face value that 
could vest  
%

25%

100%

Shares 
awarded

242,587

Paul Miles

LTIP

Annual

£700,000

94,339

25%

100%

Performance 
conditions

Relative TSR 
and EPS equally 
weighted
Relative TSR 
and EPS equally 
weighted

The awards were granted on 28 December 2017. The performance period is 1 January 2017 to 31 December 2019 and the conditions are set out 
below. Awards will vest, subject to the level of performance achieved, on 28 December 2020. The share price used to determine the face value 
was 927.50p.

Performance condition

Weighting (% of award)

Performance target

Vesting schedule

RELATIVE TSR VS. FTSE 250

50%

EPS (CUMULATIVE EPS 
OVER 3 YEAR PERIOD)

50%

Median of Comparator Group
Median to Upper Quartile

Upper Quartile of Comparator Group
Threshold 180 cents
Threshold 180 cents to Maximum 214 cents

Maximum 214 cents

25%
Straight-line interpolation between 25% 
and 100% 
100%
25%
Straight-line interpolation between 25% 
and 100% 
100%

3. Payments to past Directors or for loss of office (audited)
During the year, the former Group Finance Director, Richard Cooper received £223,000 as a payment in lieu of notice. In line with the normal 
vesting schedule, 1/9th of Richard Cooper’s option award vested in February 2017 prior to his departure. The remaining unvested awards (6/9ths) 
lapsed on his departure.

Director

K Alexander
P Miles
L Feldman
J Anscombe
K Diacono
P Isola
S Morana
W Whitehorn

Date appointed

February 2007
28 February 2017
December 2004
20 June 2017
December 2008
2 February 2016
2 February 2016
23 March 2017

Arrangement

Notice period/unexpired term

Service contract
Service contract
Letter of appointment
Letter of appointment: three-year period
Letter of appointment: three-year period
Letter of appointment: three-year period
Letter of appointment: three-year period
Letter of appointment: three-year period

12 months
12 months
12 months
Remaining period
Remaining period
Remaining period
Remaining period
Remaining period

66

REMUNERATION REPORT CONTINUED

REMUNERATION: 
DIRECTORS’ REMUNERATION REPORT
CONTINUED

4. Statement of Directors’ shareholding and share interests 
Shareholding and other interests at 31 December 2017 (audited)
Directors’ share interests are set out below:

Number of 
beneficially

Director

owned shares1 % of salary/fees

Total interests 
subject to 
conditions

Total vested 
interests 
unexercised

Total interests 
subject to 
conditions

Total interests 
unexercised

Total interests 
at 31 December 
2017

K Alexander
P Miles
L Feldman
J Anscombe
K Diacono
P Isola
S Morrana
N Teufelberger
W Whitehorn

1,898,788
0
734,141
1,406
0
0
0
755,276
0

2341.84%
0
1940.23%
9.08%
0
0
0
3992.17%
0

0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0

2,932,692
116,667
1,466,345
0
0
0
0
28,571
0

0
233,333
0
0
0
0
0
28,572
0

4,831,480
350,000
2,200,486
1,406
0
0
0
812,419
0

Shareholders should note that as at 31 December 2017 the value of the CEO’s and Chairman’s shareholdings were £17.56m and 
£6.79m respectively. These represent 2,342% of the CEO’s annual basic salary and 1,940% of the Chairman’s current annual fee. 
These shareholdings represent much larger holdings by value than the stock held by the CEOs and chairmen of other listed online gaming 
companies and demonstrate that the CEO and Chairman’s interests are closely aligned with those of GVC’s shareholders. 

The CFO Paul Miles also met and exceeded the new shareholding guidelines at 31 December 2017 in respect of his vested but unexercised 
options. Between 31 December 2017 and the date that this report was signed off, no share options were exercised. A further 1/9th of the 
share options vested in February 2018 resulting in the movement of share options from “Total interests subject to conditions” to “Total 
interests unexercised”.

5. CEO pay versus performance
Total Shareholder Returns and CEO remuneration since obtaining main market listing on 1 February 2016
The graph below shows the value of £100 invested in GVC Holdings PLC since obtaining main market listing on 1 February 2016 compared 
with the value of £100 invested in the FTSE 250 index. The FTSE 250 index has been chosen on the basis that GVC is part of the index 
as of 31 December 2017.

GVC HOLDINGS VS FTSE 250 VS FTSE 350

GVC Holdings

FTSE 250

FTSE 350 Travel and Leisure Index

(£)

240

220

200

180

160

140

120

100

80

Feb-2016

May-2016

Aug-2016

Nov-2016

Feb-2017

May-2017

Aug-2017

Nov-2017

Source: Datastream

GVC Holdings PLC | Annual Report 2017

 
67

The Company has chosen to compare its performance from 1 February 2016 against the FTSE 250 as this was the point at which the Company 
existed in its current form.

Role
Single figure of total remuneration (€m)
Annual Bonus pay-out (% maximum)
LTIP vesting (% maximum)
Legacy award vesting (% maximum)

December 2017

December 2016

December 2015

K ALEXANDER
CEO
20.66
100
–
100%

K ALEXANDER
CEO
22.19
–
–
100%

K ALEXANDER
CEO
4.69
–
–
100%

Prior to the acquisition of bwin.party and admission to the Main Market the size (on a market capitalisation basis) and complexity of the Company 
were substantially different and as such the Committee does not believe that historic remuneration has any meaningful comparative value. 
The Committee has included the remuneration for 2015 to provide some basis of comparison and will continue to add years in the future until the 
requirements of the Regulations are satisfied in full.

6. Relative importance of the spend on pay
The table below sets out the overall spend on pay for all employees compared with the returns distributed to shareholders.

Significant distributions

Staff costs (€m)
Distributions to shareholders (€m)

2017

130.7
141.0

2016

136.7
0

% change

(4.4)
100

7. CEO pay versus all employees
The following table sets out the change in the remuneration paid to the CEO from 2016 to 2017 compared to the average percentage change 
for employees. The CEO’s remuneration disclosed in the table below has been calculated to take into account base salary, taxable benefits 
and annual bonus (including any amount deferred). The employee pay has been calculated using the annual salary, taxable benefits and 
annual bonus.

Group Chief 
Executive Officer1
Average per employee

Salary

Taxable benefits

Bonus

2017  
£000
731

2016  
£000 
731

Percentage 
change
0%

2017  
£000
33

2016  
£000
33

Percentage 
change
0%

2017  
£000
1,828

2016  
£000
0

Percentage 
change
n/a

46

45

2%

2

2

0%

11

10

6%

1.  The CEO’s annual salary was increased to £750,000 on 14 December 2017 following the approval by shareholders of the updated Remuneration Policy.

68

REMUNERATION REPORT CONTINUED

REMUNERATION: 
DIRECTORS’ REMUNERATION REPORT
CONTINUED

8. Consideration by the Committee of matters relating to Directors’ remuneration
The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and the senior management and 
for setting the remuneration packages for each Executive Director. The Committee also has oversight of the remuneration policy for all employees. 
The written Terms of Reference of the Committee are available on the Company’s website and from the Company on request.

MEMBERS OF THE COMMITTEE DURING 2017

J Anscombe1
K Diacono2
L Feldman3
P Isola
S Morana
Will Whitehorn4

Independent

Number of meetings 
held during tenure 
during the year

Number of meetings 
attended

Yes
Yes
Yes
Yes
Yes
Yes

2
2
1
3
3
3

2
2
1
3
3
3

1.  Jane Anscombe was appointed to the Remuneration Committee and became the Chair on 20 June 2017.
2.  Karl Diacono ceased to be a member of the Remuneration Committee on 20 June 2017.
3.  On appointment as Chairman of the Board Lee Feldman was considered to be independent. He ceased to be a member of the Remuneration Committee on 26 May 2017. 
4.  Will Whitehorn was appointed to be a member of the Remuneration Committee on 20 June 2017. 

During the year, there were three scheduled Committee meetings. The matters covered were:

(cid:3)(cid:132) The comprehensive remuneration policy review and subsequent shareholder consultation exercise;

(cid:3)(cid:132) Determining the payouts from the annual bonus arrangements for 2017;

(cid:3)(cid:132) Determining the satisfaction of the periodic TSR performance conditions attaching to the outstanding legacy share option awards; and

(cid:3)(cid:132) Approval of the 2017 LTIP awards and their associated performance conditions.

In addition, the Remuneration Committee met in February 2018 to consider the draft 2017 Annual Report on Remuneration, proposed 2018 salary 
increases for the CFO and senior executives, satisfaction of the performance targets for the general employee 2017 bonus and the CEO’s 2017 
Annual and Deferred Bonus Plan award and to consider the matters for the Committee to review in 2018.

None of the Committee members or attendees is involved in any Committee decisions from which they may financially benefit personally 
(other than as shareholders) in the decisions made by the Committee and there are no conflicts of interests arising from cross-directorships 
or day-to-day involvement in running the business.

The Chief Executive Officer, Chief Financial Officer and HR Director may attend meetings at the invitation of the Committee, but are not present 
when their own remuneration is being discussed. The Company Secretary acts as the secretary to the Committee.

The Committee received external advice in 2017 from PwC in connection with remuneration matters including support with the review of the 
remuneration policy and shareholder consultation exercise, pay benchmarking and the provision of general guidance on market and best 
practice. PwC are members of the Remuneration Consultants Group and, as such, voluntarily operate under the code of conduct in relation 
to executive remuneration consulting in the UK. The Committee reviewed the nature of all the other services provided during the year by PwC, 
which only included advice in respect of a tax assessment appeal in Greece, and was satisfied that no conflict of interest exists or existed in 
the provision of these services. The total fees paid to PwC in respect of services to the Committee during the year were £214,500. Fees were 
determined based on the scope and nature of the projects undertaken for the Committee.

9. Implementation of the Remuneration Policy in 2018
The CEO, Kenneth Alexander, received an increase in his basic annual salary from £731,000 to £750,000 on 14 December 2017 when 
shareholders approved the updates to the Company’s Remuneration Policy. The CFO, Paul Miles, had his annual salary increased from £350,000 
to £357,350 effective from the start of 2018. Both salary increases are in line with the percentage increases received by other Gibraltar and UK 
employees in the Group.

Annual bonuses will be earned in line with the Remuneration Policy approved by our shareholders in December 2017. The CEO’s and CFO’s 
bonus for 2018 will be based on performance against targets set by the Committee shortly after completion of the acquisition of Ladbrokes Coral. 
The maximum opportunity for our CEO and CFO will be 250% and 200% of base salary respectively. 25% of the maximum opportunity will be 
payable for threshold performance and 60% will be payable for target performance. One-half of any annual bonus earned will be deferred and 
awarded in GVC shares, which will vest after three years.

GVC Holdings PLC | Annual Report 2017

69

Long Term Incentive Plan awards will be awarded to the CEO and CFO with a face value of 300% and 250% of base salary respectively. To the 
extent that the performance tests are met over a three-year period, the net number of shares awarded will be subject to a further two-year holding 
period. The performance conditions for these awards will be set by the Committee shortly after completion of the acquisition of Ladbrokes Coral. 
25% of the award will vest for performance at threshold, increasing on a sliding scale to 100% vesting for maximum performance.

In view of the prospective transaction with Ladbrokes Coral, the Remuneration Committee will review the targets for outstanding incentives 
following completion of the transaction.

If the transaction proceeds, Paul Miles will be leaving the Board of GVC and his termination arrangements will be disclosed on the Company’s 
website in due course. Paul Miles will be succeeded by Paul Bowtell, Ladbrokes Coral’s CFO. As disclosed in the GVC prospectus dated 
9 February 2018, Paul Bowtell will be entitled to an annual salary of £656,000, representing a basic salary of £535,500 (equivalent to his 
Ladbrokes Coral salary) plus £120,500 in lieu of pension contributions he is entitled to under his service agreement with Ladbrokes Coral. 
His participation in the Company’s incentive plans will be based on his basic salary of £535,500.

10. Consideration of shareholder views
The Remuneration Committee takes the views of the shareholders seriously and these views are taken into account in shaping remuneration 
policy and practice. Given the disappointing level of support that the Annual Report on Remuneration received at the 2017 AGM, views expressed 
by shareholders were considered when designing the revised Remuneration Policy. In particular, the Committee consulted its major shareholders 
and the main shareholder representative bodies on the revised Remuneration Policy to understand whether their concerns had been adequately 
addressed by the more traditional incentive structure and best practice policy features. The Committee is grateful for the time taken to consider 
the Committee proposals and provide feedback. At the end of the consultation, the majority of our major shareholders indicated they were 
supportive of the revised Remuneration Policy and the resolution passed at the 2017 General Meeting, albeit with a minority voting against the 
Policy, we understand predominantly due to the level of incentive opportunity.

11. Shareholder voting
As explained above, the updated Directors’ Remuneration Policy was put to a binding vote at the General Meeting on 14 December 2017. 
The voting result, together with voting outcome in respect of the adoption of the Annual and Deferred Bonus Plan and the 2017 LTIP were 
as follows:

Resolution

To approve the updated 
Directors’ Remuneration Policy
To approve the GVC Annual 
and Deferred Bonus Plan 
To approve the GVC 2017 LTIP

Votes  
for

% of  
votes cast

Votes  
against

% of  
votes cast

Votes cast 
in total

148,035,292

72.50

56,145,802

27.50

204,181,094

150,330,551

73.63

53,850,702

26.37

204,181,253

179,413,463

87.87

24,766,175

12.13

204,179,638

% of issued 
share capital 
voted

67.23

67.23

67.23

Votes  
withheld

11,018

10,859

12,474

The 2016 Chairman’s Annual Statement and the Annual Report on Remuneration were subject to an advisory vote at the AGM on 20 June 2017. 
Below we outline the voting outcomes in respect of approving the Directors’ Remuneration Report and approving the Director Remuneration 
Policy on 20 June 2017.

Resolution

To approve the Directors’ 
Remuneration Report
To approve the Directors’ 
Remuneration Policy

Votes  
for

% of  
votes cast

Votes  
against

% of  
votes cast

Votes cast 
in total

129,532,003

56.92

98,048,257

43.08

227,580,260

205,214,885

90.17

22,361,595

9.83

227,576,480

% of issued 
share capital 
voted

75.69

75.69

Votes  
withheld

1,894

5,674

JANE ANSCOMBE
CHAIR OF THE REMUNERATION COMMITTEE 
8 March 2018

70

INDEPENDENT AUDITOR’S REPORT

INDEPENDENT AUDITOR’S REPORT  
TO THE MEMBERS OF GVC HOLDINGS PLC

Conclusions relating to principal risks, going 
concern and viability statement
We have nothing to report in respect of the following information in 
the annual report, in relation to which the ISAs (UK) require us to report 
to you whether we have anything material to add or draw attention to:

(cid:3)(cid:132) the disclosures in the annual report set out on page 34 that 
describe the principal risks and explain how they are being 
managed or mitigated;

(cid:3)(cid:132) the Directors’ confirmation, set out on page 47 of the annual report 
that they have carried out a robust assessment of the principal risks 
facing the Group, including those that would threaten its business 
model, future performance, solvency or liquidity;

(cid:3)(cid:132) the Directors’ statement, set out on page 47 of the financial 

statements about whether the Directors considered it appropriate 
to adopt the going concern basis of accounting in preparing the 
financial statements and the Directors’ identification of any material 
uncertainties to the Group and the Parent Company’s ability to 
continue to do so over a period of at least twelve months from the 
date of approval of the financial statements;

(cid:3)(cid:132) whether the Directors’ statement relating to going concern required 
under the Listing Rules in accordance with Listing Rule 9.8.6R(3) is 
materially inconsistent with our knowledge obtained in the audit; or

(cid:3)(cid:132) the Directors’ explanation, set out on page 34 of the Annual Report 
as to how they have assessed the prospects of the Group, over 
what period they have done so and why they consider that period 
to be appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

Overview of our audit approach
(cid:3)(cid:132) Overall materiality: €10.0m, which represents 3.7% of the 

Group’s operating profit for continuing operations adjusted 
for share based payments, exceptional items, depreciation, 
amortisation, impairments and changes in the fair value of 
derivative financial instruments (‘Clean EBITDA’) including 
discontinued operations;

(cid:3)(cid:132) Key audit matters were identified as gaming taxes; accounting 

for direct and indirect taxation; legal and regulatory compliance, 
impairment of goodwill and other intangible assets; and revenue 
recognition – occurrence; and

(cid:3)(cid:132) We performed full scope audits at the key business operations 
in the Isle of Man, United Kingdom, Malta, Gibraltar, Austria 
and Italy.

Our opinion on the financial statements 
is unmodified
We have audited the financial statements of GVC Holdings PLC 
(the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the 
year ended 31 December 2017, which comprise the Consolidated 
Income Statement, the Consolidated Statement of Comprehensive 
Income, the Consolidated Statement of Financial Position, the 
Consolidated Statement of Changes in Equity, the Consolidated 
Statement of Cashflows, the Company Balance Sheet, the 
Company Statement of Changes in Equity and Notes to the 
Consolidated and Company Financial Statements, including 
a summary of significant accounting policies. The financial 
reporting framework that has been applied in the preparation of 
the Group financial statements is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the 
European Union. The financial reporting framework that has 
been applied in the preparation of the Parent Company financial 
statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’ (United Kingdom Generally Accepted 
Accounting Practice).

In our opinion:

(cid:3)(cid:132) the financial statements give a true and fair view of the state 
of the Group’s and of the Parent Company’s affairs as at 
31 December 2017 and of the Group’s loss for the year 
then ended; 

(cid:3)(cid:132) the Group financial statements have been properly prepared in 
accordance with IFRSs as adopted by the European Union; and

(cid:3)(cid:132) the Parent Company financial statements have been properly 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice.

Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section of 
our report. We are independent of the Group and the Parent Company 
in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the Isle of Man, including the FRC’s 
Ethical Standard as applied to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion.

Who we are reporting to
This report is made solely to the Company’s members, as a body, 
in accordance with the terms of our engagement letter dated 
20 November 2017. Our audit work has been undertaken so that we 
might state to the Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s 
members as a body, for our audit work, for this report, or for the 
opinions we have formed.

GVC Holdings PLC | Annual Report 2017

71

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. 
These matters included those that had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the 
efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters.

KEY AUDIT MATTERS – GROUP

HOW THE MATTER WAS ADDRESSED IN THE AUDIT – GROUP

GAMING TAXES
Subsequent to the year-end the Group released a Regulatory 
News Service (RNS) on 25 January 2018 notifying investors that 
one of its subsidiaries, Sporting Odds Limited, had received a 
tax audit assessment from the Greek Audit Centre for Large 
Enterprises in respect of the periods 2010 and 2011 for an amount 
of €186.7m. 

Based on legal and tax advice received, management consider 
there to be strong grounds to appeal the assessment. Therefore, 
management have determined that the assessed amount of 
€186.7m is not payable by the subsidiary and have disclosed 
a contingent liability within the Group financial statements. 

The assessment of the impact on the financial statements, 
including key disclosures, is complex and required significant 
management judgement.

We therefore identified gaming taxes as a significant risk, 
which was one of the most significant assessed risks of 
material misstatement.

ACCOUNTING FOR DIRECT AND INDIRECT TAXATION
The Group structure is complex and includes a number of 
jurisdictions in which the Group operates or has physical presence. 

In addition, the rules and practices governing the taxation of 
e-commerce activity, including VAT and other indirect taxes, 
is complex and therefore judgement is often required as to 
applicability and calculation of taxes due. 

We therefore identified accounting for direct and indirect taxation 
as a significant risk, which was one of the most significant 
assessed risks of material misstatement.

Our audit work included, but was not restricted to: 

(cid:3)(cid:132) with assistance from our indirect tax and Greek tax experts we obtained and challenged 
management’s view of the Greek assessment received including whether the arguments 
put forward in the appeal are valid and are supported by relevant legislation and case law 
are reasonable; 

(cid:3)(cid:132) for each jurisdiction with material revenues we performed an analytical review of gaming taxes 
due, then investigated specific territories where amounts paid were outside of our expectation 
by performing recalculation procedures and assessing the appropriateness of any differences; 

(cid:3)(cid:132) we evaluated whether the disclosures made throughout the Annual Report in relation to this 

matter and with regards to gaming taxes in totality are complete;

(cid:3)(cid:132) we have checked the disclosures prepared by management relating to indirect taxes within the 
principal risks and uncertainties, considering whether these are complete, fair and balanced, 
and adequately describe the risks and the steps management take to mitigate these risks; and

(cid:3)(cid:132) we assessed the impact of this matter on other areas of the financial statements including the 

assessment of viability and going concern, and impairment of assets.

The Group’s accounting policy on taxation is shown in note 1.17 to the financial statements 
and related disclosures are included in note 27.1. The Audit Committee identified gaming tax as 
a significant issue in its report on page 37, where the Audit Committee also described the action 
that it has taken to address this issue.

KEY OBSERVATIONS
Based on the results of our procedures performed we conclude that a contingent liability 
should be disclosed at 31 December 2017 in the financial statements. We consider the 
disclosures made in the financial statements regarding the assessment and its impact on 
the going concern and the viability statement, the note on contingent liabilities and the note 
on capital commitments are consistent and compliant with the requirements of IAS 37 and 
other relevant disclosure guidance.

Our audit work included, but was not restricted to: 

(cid:3)(cid:132) discussing with management’s tax experts, with support from our tax experts, how the Group 

manages and controls the companies in countries where it operates;

(cid:3)(cid:132) evaluating the Group’s transfer pricing methodology including recent changes in pricing, giving 
consideration to the OECD’s BEPS (Base Erosion and Profit Shifting) initiative checking that 
intra-group charges are in line with this, along with Management’s view of the UK diverted 
profits tax;

(cid:3)(cid:132) obtaining and reading correspondence between the Group and tax authorities in relevant key 

territories in order to gain an understanding and to support the tax position of the Group;

(cid:3)(cid:132) understanding management’s interpretation and application of relevant tax law and 

challenging the appropriateness of management’s assumptions and estimates in relation to 
provisions and contingent liabilities; and

(cid:3)(cid:132) assessing whether the Group’s disclosures relating to taxation were materially in accordance 

with the requirements of IFRSs as adopted by the European Union.

The Group’s accounting policy on accounting for direct and indirect taxation is shown in 
note 1.17 and related disclosures are included in notes 6.2, 6.3 and 27.2 to the financial 
statements. The Audit Committee identified accounting for direct and indirect taxation as a 
significant issue in its report on page 37, where the Audit Committee also described the action 
that it has taken to address this issue. 

KEY OBSERVATIONS
Based on the work performed, we have not identified any significant areas of concern on 
the accounting applied for direct and indirect taxation. We did not identify any material 
misstatements for the year ended 31 December 2017. It has been noted that the gaming and 
VAT treatment are ever-evolving in many of the jurisdictions the GVC Group operate in and will, 
therefore, continue to present key risks.

72

INDEPENDENT AUDITOR’S REPORT CONTINUED

INDEPENDENT AUDITOR’S REPORT  
TO THE MEMBERS OF GVC HOLDINGS PLC
CONTINUED

KEY AUDIT MATTERS – GROUP

HOW THE MATTER WAS ADDRESSED IN THE AUDIT – GROUP

LEGAL AND REGULATORY 
The Group operates in a highly regulated industry across multiple 
geographical locations. Each jurisdiction has laws and regulations 
in relation to licensing, data protection, money laundering, 
customer identification and verification, fraud, direct and indirect 
taxes, and other legislative matters. 

It is the responsibility of management, with the oversight of those 
charged with governance, to ensure that the Group’s operations 
are conducted in accordance with the provisions of laws and 
regulations, including compliance with the provision of laws and 
regulation that determine the reported amounts and disclosures in 
the Group’s financial statements.

We therefore identified legal and regulatory compliance as a 
significant risk, which was one of the most significant assessed 
risks of material misstatement.

IMPAIRMENT OF GOODWILL AND OTHER INTANGIBLE ASSETS
The Directors are required to make an annual assessment to 
determine whether the Group’s goodwill and other intangible 
assets, which stand at €1,094.3m and €437.3m as disclosed in 
Note 8 in the financial statements, respectively, are impaired.

The process for assessing whether impairment exists under 
International Accounting Standard (IAS) 36 Impairment of assets 
is complex. The process of determining the value in use, through 
forecasting cash flows related to cash generating units (CGUs) 
and the determination of the appropriate discount rate and other 
assumptions to be applied can be highly judgemental and can 
significantly impact the results of the impairment review.

In particular, we identified that significant management judgement 
was applied in respect of the reorganisation of goodwill allocation 
to CGUs, the amount of goodwill included within the Titan disposal 
Group, and the calculation of the value-in-use of those CGUs with 
the largest carrying values and those with the lowest headroom. 
We therefore identified the impairment of goodwill and other 
intangible assets as a significant risk, which was one of the most 
significant assessed risks of material misstatement.

Our audit work included, but was not restricted to: 

(cid:3)(cid:132) assessing the controls and processes in place across the Group that assists in the prevention 
and detection of non-compliance with laws and regulations, including illegal acts in each of 
the geographic locations in which the Group operates; 

(cid:3)(cid:132) gaining an understanding of the Group’s arrangements by holding discussions with the 

Group’s in-house and external legal experts and an assessment of policies and procedures 
implemented by the Group’s legal and compliance functions; a review of the reports 
undertaken by the Group’s legal and external counsel and internal audit function and reviewing 
the controls and processes over new customer account set-up;

(cid:3)(cid:132) obtaining and assessing correspondence between the Group and regulators to ensure the 

completeness and accuracy of any penalties or fines recorded as a liability; and 

(cid:3)(cid:132) using an auditor’s expert, to check the completeness of the Group’s disclosures in relation 

to laws and regulations. 

The Audit Committee identified legal and regulatory as a significant issue in its report on 
page 53, where the Audit Committee also described the action that it has taken to address 
this issue. 

KEY OBSERVATIONS
Based on the work performed on regulatory environment including the review by our 
independent specialist, we note that whilst the Group does accept a level of risk, management 
have put in place an appropriate process for monitoring and managing those risks as applicable.

Our audit work included, but was not restricted to: 

(cid:3)(cid:132) obtaining management’s assessment of the relevant CGUs used in the impairment calculation 

prepared by management and comparing those to our understanding of the business 
units and operating structure of the Group and recalculating the arithmetical accuracy of 
those calculations including the sensitivity analyses on weighted average cost of capital and 
forecasts;

(cid:3)(cid:132) testing the assumptions utilised in the impairment models, including growth rates, discount 
rates and terminal values. This included utilising our auditor expert in valuation to consider 
whether the assumptions used were appropriate to the relevant CGU’s circumstances and, 
where possible, benchmarked these assumptions against available industry data; 

(cid:3)(cid:132) challenging management assessment of impairment indicators relating to intangible assets; 

and

(cid:3)(cid:132) testing the accuracy of management’s forecasting of cash flows through a comparison 
of budget to actual data and historical variance trends and reviewing the cash flows for 
exceptional or unusual items or assumptions.

The Group’s accounting policy on impairment of goodwill and other intangible assets is shown 
in note 1.6 to the financial statements and related disclosures are included in note 8. The Audit 
Committee identified impairment of goodwill and other intangible assets as a significant issue in 
its report on page 52, where the Audit Committee also described the action that it has taken to 
address this issue. 

KEY OBSERVATIONS
We challenged management’s rationale for the reorganisation of CGUs and associated goodwill 
and from our audit procedures that were carried out found this to be in line with the Group’s 
current reporting structure as required by IAS 36.87. We found that management’s allocation of 
goodwill relating to the businesses sold during the year was appropriate. 

We tested management’s assessment of the recoverable amount of goodwill both prior to and 
post the reorganisation, and from the audit procedures performed we found that in both cases 
the carrying value was supported. 

GVC Holdings PLC | Annual Report 2017

73

KEY AUDIT MATTERS – GROUP

HOW THE MATTER WAS ADDRESSED IN THE AUDIT – GROUP

REVENUE RECOGNITION – OCCURRENCE 
The Group enters into high volumes of revenue generating 
transactions each day, recorded across two in-house systems 
being MM1 & Target and utilising a number of third-party hosted 
casino platforms. Revenues from continuing operations of €896.1m 
from the Consolidated Income Statement have been recognised in 
the year ended 31 December 2017. 

International Standards on Auditing (UK) prescribe a presumed 
risk of fraud in revenue recognition in that revenue may be 
misstated through improper recognition. Given this inherent risk 
and the complexity of the systems relied upon, we identified the 
occurrence of revenue as a significant risk, which was one of the 
most significant assessed risks of material misstatement.

Our audit work included, but was not restricted to: 

(cid:3)(cid:132) evaluating the design and implementation of certain key controls within the two betting 

platforms used by the Group; 

(cid:3)(cid:132) where the controls were designed and implemented effectively, testing the operating 

effectiveness of certain key controls within the Target platform; 

(cid:3)(cid:132) where controls were not considered to be designed and implemented effectively we designed 

additional substantive procedures to address the residual risk of material misstatement;

(cid:3)(cid:132) from each platform, testing of a sample of bets placed during the year, including both sports 
and casino bets, to verify that the event relating to the bet occurred in the year, and that in 
the case of winning bets, the payout was correctly calculated and recorded in the customer’s 
account; and 

(cid:3)(cid:132) evaluating whether the Group’s revenue recognition policies are in accordance with 

IAS 18 ‘Revenue’.

The Group’s accounting policy on the recognition of revenue is shown in note 1.11 to the financial 
statements on page 86 and the components of that revenue are shown in note 2 on page 89. 

KEY OBSERVATIONS
In respect of the primary in-house platform, ‘Target’, we found the controls to be designed and 
operating effectively, and our work was concluded satisfactorily.

In respect of the secondary in-house platform, ‘MM1’, we found the controls to be designed 
and implemented effectively with the exception of some user access controls which could allow 
inappropriate access. In response to this finding, we performed additional procedures including 
full reconciliation of the platform to the accounting system and testing of manual entries within 
the platform to identify inappropriate postings or changes made. Additionally when selecting our 
substantive sample we ensured the number of items tested is reflective of the increased risk of 
material misstatement. Our work was concluded satisfactorily.

Our application of materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions 
of a reasonably knowledgeable person would be changed or influenced. We use materiality in determining the nature, timing and extent 
of our audit work and in evaluating the results of that work. 

Materiality was determined as follows:

MATERIALITY MEASURE

GROUP

Financial statements 
as a whole

Performance materiality 
used to drive the extent 
of our testing

Specific materiality

Communication of 
misstatements to the 
Audit Committee

€10.0m (2016: €7.5m), which is 3.7% (2016: 4%) of the Group’s 
operating profit for continuing operations adjusted for share 
based payments, exceptional items, depreciation, amortisation, 
impairments and changes in the fair value of derivative financial 
instruments (‘Clean EBITDA’) including discontinued operations. 
This benchmark is considered the most appropriate because 
this is a key measure used by the Directors to report to investors 
on the financial performance of the Group.

Materiality for the current year is higher than the level that we 
determined for the year ended 31 December 2016 to reflect 
that the Group’s revenue has increased significantly in the year 
because of organic growth.

PARENT

€7.5m (2016: €5.6m), which is 0.5% of the Parent Company’s 
total assets. This benchmark is considered the most appropriate 
because this is a non-trading entity which acts as a holding company 
for the Group. 

Materiality for the current year has been capped at the performance 
materiality of the Group. This is higher than the level that we 
determined for the year ended 31 December 2016 to reflect that the 
Group’s revenue has increased significantly in the year because of 
organic growth. 

75% of financial statement materiality.

75% of financial statement materiality.

We determined a lower level of materiality for certain specific areas 
such as Directors’ remuneration and related party transactions.

We determined a lower level of materiality for certain specific areas 
such as Directors’ remuneration and related party transactions.

€500,000 and misstatements below that threshold that, in our 
view, warrant reporting on qualitative grounds.

€500,000 and misstatements below that threshold that, in our 
view, warrant reporting on qualitative grounds.

74

INDEPENDENT AUDITOR’S REPORT CONTINUED

INDEPENDENT AUDITOR’S REPORT  
TO THE MEMBERS OF GVC HOLDINGS PLC
CONTINUED

An overview of the scope of our audit
Our audit approach was based on a thorough understanding of the 
Group’s business and is risk based. The components of the Group 
were identified and evaluated by the Group audit team based on 
a measure of materiality considering each as a percentage of total 
Group assets, liabilities, revenues and ‘Clean EBITDA’, to assess 
the significance of the component and to determine the planned 
audit response. 

For those components that were determined as significant, either 
a full-scope or targeted audit approach was determined based on 
their relative materiality to the Group and our assessment of the audit 
risk. For significant components requiring a full-scope approach we 
evaluated and tested controls over the financial reporting systems 
identified as part of our risk assessment, reviewed the accounts 
production process and addressed critical accounting matters. 
We sought, wherever possible, to rely on the effectiveness of the 
Group’s internal controls in order to reduce substantive testing. 
We then undertook substantive testing on significant transactions 
and material account balances. 

In order to address the audit risks identified during our planning 
procedures, we performed a full-scope audit of the financial statements 
of the Parent Company, and certain Group entities in the Isle of Man, 
Gibraltar and the United Kingdom. We performed targeted procedures 
over the components located in Austria, Malta and Italy on material 
items in the financial information. The operations that were subject to 
full-scope or targeted audit procedures made up 100% of consolidated 
revenues and 100% of Clean EBITDA. Statutory audits of subsidiaries, 
where required by local laws, were performed to a lower level of 
materiality than the determined component materiality. An interim visit 
was conducted before the year end at all significant components of 
the Group to complete advance substantive audit procedures and 
to evaluate the Group’s internal controls environment including its IT 
systems which are based in India. 

The remaining operations of the Group were subjected to analytical 
procedures over the Balance Sheet and Income Statements of the 
related entities with a focus on applicable key audit matters determined 
and the significance to the Group’s balances. There has been no 
change to the scope of the Group audit from the previous year.

Detailed audit instructions were issued to the auditors of the reporting 
components where a full-scope or targeted audit approach had been 
identified. The instructions detailed the significant risks to be addressed 
through the audit procedures and the information required to be 
reported to the Group Audit Team. The Group Audit Team performed 
site visits in the United Kingdom and Gibraltar. Where targeted 
components outside of the UK were not physically visited, a review 
of working papers was conducted remotely. The Group Audit Team 
communicated with all component auditors throughout the planning, 
fieldwork and concluding stages of the audits.

In the current year, the Group audit team visited the operations in the 
UK and Gibraltar due to their financial significance to the Group.

Other information
The Directors are responsible for the other information. The other 
information comprises the information included in the annual report, 
other than the financial statements and our auditor’s report thereon. 
Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit 
or otherwise appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, we 
are required to determine whether there is a material misstatement 
in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude 
that there is a material misstatement of the other information, we are 
required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our 
responsibility to specifically address the following items in the other 
information and to report as uncorrected material misstatements of 
the other information where we conclude that those items meet the 
following conditions:

(cid:3)(cid:132) Fair, balanced and understandable set out on page 47 – the 

statement given by the Directors that they consider the annual 
report and financial statements taken as a whole is fair, balanced 
and understandable and provides the information necessary for 
Shareholders to assess the Group’s performance, business model 
and strategy, is materially inconsistent with our knowledge obtained 
in the audit; or

(cid:3)(cid:132) Audit Committee reporting set out on pages 51 to 55 – the section 
describing the work of the Audit Committee does not appropriately 
address matters communicated by us to the Audit Committee; or

(cid:3)(cid:132) Directors’ statement of compliance with the UK Corporate 

Governance Code set out on pages 46 to 47 – the parts of the 
Directors’ statement required under the Listing Rules relating 
to the Company’s compliance with the UK Corporate Governance 
Code containing provisions specified for review by the auditor in 
accordance with Listing Rule 9.8.10R(2) do not properly disclose 
a departure from a relevant provision of the UK Corporate 
Governance Code.

Responsibilities of Directors for the financial statements
As explained more fully in the statement of Directors’ responsibilities 
set out on page 47, the Directors are responsible for the preparation of 
the financial statements which give a true and fair view, and for such 
internal control as the Directors determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for 
assessing the Group’s and the Parent Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Parent Company or 
to cease operations, or have no realistic alternative but to do so.

GVC Holdings PLC | Annual Report 2017

75

Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report 
that includes our opinion. Reasonable assurance is a high level 
of assurance, but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users 
taken on the basis of these Group financial statements.

We are responsible for obtaining reasonable assurance that the 
Group financial statements taken as a whole are free from material 
misstatement, whether caused by fraud or error. Owing to the 
inherent limitations of an audit, there is an unavoidable risk that 
material misstatements of the Group financial statements may not be 
detected, even though the audit is properly planned and performed 
in accordance with the ISAs (UK). Our audit approach is a risk-based 
approach and is explained more fully in the ‘An overview of the scope 
of our audit’ section of our audit report.

A further description of our responsibilities for the audit of the financial 
statements is located on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of 
our auditor’s report.

Other matters which we are required to address
We were first appointed by the Directors in 2010 and were re-appointed 
after going through an audit tender process in the first half of 2017. 
The period of total uninterrupted engagement including previous 
renewals and reappointments of the firm is eight years.

The non-audit services prohibited by the FRC’s Ethical Standard were 
not provided to the Group or the Parent Company and we remain 
independent of the Group and the Parent Company in conducting our 
audit. Non-audit services provided to the Group have been disclosed 
within note 3.3 to the financial statements on page 91.

Our audit opinion is consistent with the additional report to the 
Audit Committee.

MARK HENSHAW
FOR AND ON BEHALF OF GRANT THORNTON UK LLP  
STATUTORY AUDITOR, CHARTERED ACCOUNTANTS
LONDON
8 March 2018

76

FINANCIAL STATEMENTS

 CONSOLIDATED INCOME STATEMENT

for the year ended 31 December 2017

CONTINUING OPERATIONS
NET GAMING REVENUE
EU VAT
REVENUE
Cost of sales
CONTRIBUTION
Administrative costs

CLEAN EBITDA*
Share based payments
Exceptional items

Depreciation and amortisation
Impairment of available for sale assets
Impairment of assets held for sale
Changes in the fair value of derivative financial instruments
OPERATING LOSS
Financial income
Financial expense
Dividend income
Share of profit of associates
LOSS BEFORE TAX
Taxation credit 
LOSS AFTER TAX FROM CONTINUING OPERATIONS
(Loss) profit from discontinued operations (attributable to equity holders of the parent)
LOSS AFTER TAX

LOSS AFTER TAX ATTRIBUTABLE TO:
Equity holders of the parent
Non-controlling interests

LOSS PER SHARE ATTRIBUTABLE TO THE ORDINARY EQUITY HOLDERS OF THE PARENT:
Basic
Diluted

CONTINUING LOSS PER SHARE:
Basic
Diluted

Notes

2

3

3
3.2

3, 8, 9
10
15
12

4
4
5

6

15.1

7
7

7
7

2017
€m
925.6 
(29.5)
896.1 
(441.7)
454.4
(214.9)

239.5 
(17.7)

(39.9)
(151.0)
–
(1.6)
(34.5)
(5.2)
1.3 
(21.8)
– 
0.1 
(25.6)
1.9 
(23.7)
(15.7)
(39.4)

(39.2)
(0.2)
(39.4)

€
(0.13)
(0.13)

(0.08)
(0.08)

2016
€m
743.1 
(20.1)
723.0 
(329.4)
393.6
(235.3)

158.3 
(31.0)

(117.8)
(136.3)
(4.2)
–
15.0
(116.0)
4.5 
(65.3)
3.1 
0.2 
(173.5)
0.3 
(173.2)
34.6 
(138.6)

(138.3)
(0.3)
(138.6)

€
(0.51)
(0.51)

(0.64)
(0.64)

*   Clean EBITDA is the Group’s alternative non-GAAP performance measure and is considered to be a key performance measure by the Directors as it serves as an indicator of financial 

performance and ability to service debt. It is defined as operating profit for continuing operations adjusted for share based payments, exceptional items, depreciation, amortisation, impairments 
and changes in the fair value of derivative financial instruments. Exceptional items are those items the Group considers to be non-recurring or material in nature that may distort an understanding 
of financial performance or impair comparability.

GVC Holdings PLC | Annual Report 2017

 CONSOLIDATED STATEMENT OF  
 COMPREHENSIVE INCOME

for the year ended 31 December 2017

LOSS FOR THE YEAR

OTHER COMPREHENSIVE EXPENSE
Items that will be reclassified subsequently to profit or loss:
Exchange differences on translation of foreign operations, net of tax
Change in fair value of available for sale assets
Total comprehensive expense income for the year

TOTAL COMPREHENSIVE EXPENSE FOR THE YEAR ATTRIBUTABLE TO:
Equity holders of the parent
Non-controlling interests

The notes on pages 82 to 118 form part of these financial statements.

77

Notes

2017
€m
(39.4)

2016
€m
(138.6)

(2.5)
0.3
(41.6)

(41.3)
(0.3)
(41.6)

(2.3)
–
(140.9)

(140.6)
(0.3)
(140.9)

29

 
78

FINANCIAL STATEMENTS CONTINUED

 CONSOLIDATED STATEMENT OF  
FINANCIAL POSITION

as at 31 December 2017

NON-CURRENT ASSETS
Intangible assets
Property, plant and equipment
Investments and assets available for sale
Other receivables
Total non-current assets
CURRENT ASSETS
Trade and other receivables
Derivative financial assets
Income and other taxes reclaimable
Short term investments
Cash and cash equivalents
Assets held for sale
Total current assets
TOTAL ASSETS

CURRENT LIABILITIES
Trade and other payables
Income taxes payable
Other taxation payable
Client liabilities
Progressive prize pools
Loans and borrowings
Provisions
Liabilities held for sale
Total current liabilities
CURRENT ASSETS LESS CURRENT LIABILITIES

NON-CURRENT LIABILITIES
Trade and other payables
Derivative financial liabilities
Loans and borrowings
Provisions
Deferred tax
Total non-current liabilities

TOTAL NET ASSETS
CAPITAL AND RESERVES
Issued share capital
Merger reserve
Share premium
Available for sale reserve
Translation reserve
Retained earnings
EQUITY ATTRIBUTABLE TO EQUITY HOLDERS OF THE PARENT
Non-controlling interests
TOTAL EQUITY

Notes

8
9
10
11

11
12

13
14
15

16

18

17
20
15

16
12
17
20
21

22

29

2017
€m

1,531.6 
16.2 
4.5 
1.9 
1,554.2 

115.6 
– 
1.8 
5.0 
303.8 
– 
426.2 
1,980.4 

(105.7)
(11.8)
(71.3)
(117.4)
(18.0)
(0.2)
(1.2)
– 
(325.6)
100.6 

(10.9)
(12.0)
(295.2)
(5.7)
(52.2)
(376.0)

2016
€m

1,609.4
19.7
3.7
4.9
1,637.7

105.2
26.2
6.7
5.4
354.8
59.7
558.0
2,195.7

(93.9)
(18.2)
(47.2)
(112.0)
(22.8)
(403.5)
(1.2)
(22.7)
(721.5)
(163.5)

(4.4)
–
–
(6.9)
(65.6)
(76.9)

1,278.8

1,397.3

3.0 
40.4 
1,525.3 
0.3 
(4.4)
(284.0)
1,280.6
(1.8)
1,278.8

2.9
40.4
1,478.4
–
(2.0)
(120.9)
1,398.8
(1.5)
1,397.3

The financial statements from pages 76 to 80 were approved and authorised for issue by the Board of Directors on 8 March 2018 and signed on 
their behalf by:

KJ Alexander 
(Chief Executive Officer) 

P Miles  
(Chief Financial Officer)

The notes on pages 82 to 118 form part of these financial statements.

GVC Holdings PLC | Annual Report 2017

79

Total
€m
128.1

24.0
(0.8)
(6.1)

1,394.2

 CONSOLIDATED STATEMENT OF  
CHANGES IN EQUITY

for the year ended 31 December 2017

Notes

Share 
capital
€m
 0.6

Merger 
reserve
€m
 40.4 

Share 
premium
€m
 85.4 

Available 
for sale
€m
–

Translation 
reserve
€m
0.3

Retained 
earnings
€m
Total

Total 
attributable 
to equity 
holders of 
parent
€m
128.1

Non-
controlling 
interests
€m
–

Balance at 1 January 2016

Share option charges
Share options surrendered
Share options exercised
Issue of share capital for the 
acquisition of bwin.party
Arising from the acquisition 
of bwin.party
Transactions with owners

Loss for the year
Loss for the year attributable to 
non-controlling interest
Other comprehensive expense 
for the year
Total comprehensive expense 
for the year
BALANCE AT  
31 DECEMBER 2016

24
24
24

29

–
–
–

2.3

–
2.3

–

–
–

–

–
–
–

–

–
-

–

–
–

–

–
–
1.1

1,391.9

–
1,393.0

–

–
–

–

 2.9 

 40.4 

1,478.4

Balance at 1 January 2017

2.9

 40.4 

1,478.4

Share option charges
Share options surrendered

Share options exercised
Dividend paid
Transactions with owners

24
24

24
23

Loss for the year
Loss for the year attributable to 
non-controlling interest
Other comprehensive income 
(expense) for the year
Total comprehensive income 
(expense) for the year

BALANCE AT  
31 DECEMBER 2017

–
–

0.1
–
0.1

–

–
–

–

–
–

–
–
–

–

–
–

–

–
–

46.9
–
46.9

–

–
–

–

3.0 

40.4 

1,525.3 

–
–
–

–

–
–

–

–
–

–

–

-

–
–

–
–
–

–

–

0.3

0.3 

0.3 

–
–
–

–

–
–

–

–

(2.3)

24.0 
(0.8)
(7.2)

24.0
(0.8)
(6.1)

–

1,394.2

–
–
–

–

–
16.0

–
1,411.3

(1.2)
(1.2)

(1.2)
1,410.1

(138.3)

(138.3)

–

(138.3)

–

–

–

(0.3)

(2.3)

–

(0.3)

(2.3)

(2.3)

(138.3)

(140.6)

(0.3)

(140.9)

(2.0)

(120.9) 

1,398.8

(1.5)

1,397.3

(2.0)

(120.9)

 1,398.8

(1.5)

1,397.3

–
–

–
–
–

–

–

(2.4)

17.1

–
–
(141.0)
(123.9)

17.1

–
47.0
(141.0)
(76.9)

(39.2)

(39.2)

–

–
–
–
–

–

17.1

–
47.0
(141.0)
(76.9)

(39.2)

–

–

–

(0.2)

(0.2)

(2.1)

(0.1)

(2.2)

(2.4)

(39.2)

(41.3)

(0.3)

(41.6)

(4.4)

(284.0)

1,280.6 

(1.8)

1,278.8 

All reserves of the Company are distributable, as under the Isle of Man Companies Act 2006 distributions are not governed 
by reserves but by the Directors undertaking an assessment of the Company’s solvency at the time of distribution (section 49, 
Companies Act Isle of Man 2006).

80

FINANCIAL STATEMENTS CONTINUED

 CONSOLIDATED STATEMENT OF  
 CASHFLOWS

for the year ended 31 December 2017

CASHFLOWS FROM OPERATING ACTIVITIES
Cash receipts from customers
Cash paid to suppliers and employees
Interest paid including loan costs and loan servicing
Corporate taxes paid

NET CASH FROM OPERATING ACTIVITIES

CASHFLOWS FROM INVESTING ACTIVITIES 
Interest received
Dividends received
Acquisition earn-out payments 
Business combinations (net of cash acquired)
Acquisition of property, plant and equipment
Proceeds from disposal of assets held for sale
Capitalised development cost and other intangibles
Sale of available for sale assets
Decrease in short-term investments

NET CASH USED IN INVESTING ACTIVITIES

CASHFLOWS FROM FINANCING ACTIVITIES 
Proceeds from interest bearing loans
Repayment of interest bearing loans 
Repayment of non-interest bearing loans 
Proceeds from issue of share capital, net of costs
Dividend paid

NET CASH (USED IN) GENERATED BY FINANCING ACTIVITIES

NET MOVEMENT IN CASH AND CASH EQUIVALENTS
EXCHANGE DIFFERENCES
Cash and cash equivalents at beginning of the year
CASH AND CASH EQUIVALENTS AT END OF THE YEAR

Notes

5

9
15
8
10

17.1
17.1

23

14
14

2017
€m

989.4
(771.2)
(43.3)
(14.9)

160.0 

1.3 
– 
– 
(36.7)
(12.4)
30.7 
(26.0)
–
0.4 

(42.7)

550.0 
(636.5)
– 
47.0 
(141.0)

(180.5)

(63.2)
– 
367.0 
303.8 

2016
€m

806.7
(737.2)
(47.6)
(7.9)

14.0

1.4
3.1
(1.6)
(189.4)
(15.8)
20.9
(19.0)
1.9
5.7

(192.8)

380.0
(52.5)
(3.0)
193.8
–

518.3

339.5
(0.7)
28.2
367.0

The balance at the end of 2016 of €367.0m above consisted of €354.8m cash and cash equivalents as shown on the face of the 
consolidated statement of financial position and €12.2m of cash and cash equivalents recognised within assets held for sale. 

The notes on pages 82 to 118 form part of these financial statements.

GVC Holdings PLC | Annual Report 2017

81

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS

for the year ended 31 December 2017

1. SIGNIFICANT ACCOUNTING POLICIES
2. SEGMENTAL REPORTING
3. OPERATING COSTS
4. FINANCIAL INCOME AND EXPENSE
5.  DIVIDEND INCOME
6. TAXATION
7. EARNINGS PER SHARE
8.
INTANGIBLE ASSETS
9. PROPERTY, PLANT AND EQUIPMENT
10. INVESTMENTS AND AVAILABLE FOR SALE (AFS) FINANCIAL ASSETS
11. RECEIVABLES AND PREPAYMENTS
12. DERIVATIVE FINANCIAL INSTRUMENTS
13. SHORT-TERM INVESTMENTS
14. CASH AND CASH EQUIVALENTS
15. ASSETS AND LIABILITIES CLASSIFIED AS HELD FOR SALE
16. TRADE AND OTHER PAYABLES
17. LOANS AND BORROWINGS
18. OTHER TAXATION PAYABLE
19. COMMITMENTS UNDER OPERATING AND FINANCE LEASES
20. PROVISIONS
21. DEFERRED TAX
22. SHARE CAPITAL
23. DIVIDENDS
24. SHARE OPTION SCHEMES
25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT
26. RELATED PARTIES
27. CONTINGENT LIABILITIES
28. BUSINESS COMBINATIONS
29. NON-CONTROLLING INTERESTS
30. SUBSEQUENT EVENTS

74
81
82
84
84
85
86
87
89
89
90
91
91
92
92
92
93
94
94
95
95
96
96
97
99
104
104
105
106
106

82

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

1. SIGNIFICANT ACCOUNTING POLICIES
This note deals with both the significant accounting policies used in 
the preparation of these financial statements, together with a note 
identifying new accounting standards which will affect the Group. 

GVC Holdings PLC is a company registered in the Isle of Man 
and was incorporated on 5 January 2010. It is the successor 
company of Gaming VC Holdings S.A., a company which had been 
incorporated in Luxembourg, and took the assets of Gaming VC 
Holdings S.A. on 21 May 2010 after formal approval by Shareholders. 
The consolidated financial statements of the Group for the year ended 
31 December 2017 comprise the Company and its subsidiaries 
(together referred to as the ‘Group’). 

1.1 Statement of Compliance
The consolidated financial statements have been prepared in 
accordance with International Financial Reporting Standards (“IFRSs”), 
as adopted by the European Union.

The Directors have reviewed the accounting policies used by the Group 
and consider them to be the most appropriate. The accounting policies 
are consistent with the prior year. 

1.2 Basis of Preparation
The financial statements, which comprise the Consolidated Income 
Statement, the Consolidated Statement of Comprehensive Income, 
the Consolidated Statement of Financial Position, the Consolidated 
Statement of Changes in Equity, the Consolidated Statement of 
Cashflows and related notes have been prepared under International 
Financial Reporting Standards as adopted by the European Union 
(“IFRS”) and those parts of the Isle of Man Companies Act 2006 
applicable to companies reporting under IFRS. 

The Directors have assessed the financial risks facing the business, 
and compared this risk assessment to the net current assets position 
and dividend policy. The Directors have also reviewed relationships 
with key suppliers and software providers and are satisfied that 
the appropriate contracts and contingency plans are in place. 
The Directors have prepared income statements and cashflow 
forecasts to assess whether the Group has adequate resources for 
the foreseeable future and further details are disclosed in the viability 
statement. The Directors consider that the Group has adequate 
resources to continue in operational existence for the foreseeable 
future. For this reason, they continue to adopt the going concern basis 
in preparing the consolidated financial statements.

The financial statements are presented in euro, rounded to the nearest 
€0.1m, and are prepared on the historical cost basis with the exception 
of those assets and liabilities carried at fair value. The financial 
statements are prepared on the going concern basis.

‘Fair value’ is the price that would be received if selling an asset or 
paid to transfer a liability in an orderly transaction between market 
participants at the measurement date, regardless of whether that price 
is directly observable or estimated using another valuation technique. 
In estimating the fair value of an asset or a liability, the Group takes into 
account the characteristics of the asset or liability if market participants 
would take those characteristics into account when pricing the asset 
or liability at the measurement date. Fair value for measurement and/
or disclosure purposes in these consolidated financial statements 
is determined on such a basis, except for share-based payment 
transactions that are within the scope of IFRS 2, leasing transactions 
that are within the scope of IAS 17, and measurements that have some 
similarities to fair value but are not fair value, such as net realisable 
value in IAS 2 or value in use in IAS 36.

The accounting policies set out below have been applied consistently 
to all periods presented in these consolidated financial statements. 

The accounting policies have been applied consistently by 
Group entities.

1.2.1 Significant Judgements and Estimates
In the application of the accounting policies, which are detailed in 
this note, the Directors are required to make judgements, estimates 
and assumptions about the carrying amounts of assets and liabilities 
that are not readily apparent from other sources. The estimates and 
associated assumptions are based on historical experience and other 
factors that are considered to be relevant. Actual results may differ 
from these estimates. The estimates and underlying assumptions are 
reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the 
revision affects only that period, or in the period of the revision and 
future periods if the revision affects both current and future periods. 
The estimates and assumptions, which have a significant risk of 
causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year, are discussed below.

1.2.1.1 Intangible Assets
For all acquisitions management has recognised separately identifiable 
intangible assets on the Consolidated Statement of Financial Position. 
These intangible assets have been valued based on expected future 
cashflow projections from existing customers. The calculations of the 
value and estimated future economic life of the assets involve, by the 
nature and variability of the assets, significant judgement and therefore 
have a material impact, including the amortisation of intangibles. 

Additionally the capitalisation of internal development activity 
includes judgements about the extent to which a project satisfies the 
capitalisation requirements as well as an assessment on the long-term 
recoverability of the capitalised projects. This is assessed on a project 
by project basis.

1.2.1.2 Impairment of Goodwill and Trademarks
Determining whether goodwill and trademarks with an indefinite useful 
life are impaired requires an estimation of the value-in-use of the 
cash-generating units. The value-in-use calculation requires the entity 
to estimate the future cashflows expected to arise from the cash-
generating unit and select a suitable discount rate in order to calculate 
present value together with an assessment as to whether future 
cashflows are subject to any degree of uncertainty. Note 8.2 provides 
information on the assumptions used in these consolidated financial 
statements. The work to assess the existence of impairment indicators 
and, where applicable, to evaluate the impairment of goodwill and 
intangible assets was conducted internally by management.

1.2.1.3 Share Based Payments
Accounting for share based payments requires a degree of judgement 
over such matters as dividend yield, timing of performance conditions 
being met, expected volatility and the method in which those 
liabilities will be settled. Further details on the assumptions made by 
management are disclosed in note 24.

1.2.1.4 Financial Derivatives
Accounting for derivatives requires a degree of judgement over such 
matters as timing of performance condition being met, expected 
cashflows, volatility and future expected earnings over business 
divisions. Further details on the assumptions made by management 
are disclosed in note 12.

1.2.1.5 Discontinued Activities and Assets/Liabilities Held For Sale
Assets and liabilities held for sale are measured at the lower of carrying 
value and fair value less associated costs of sale. Management apply 
judgement in determining when assets meet the criteria to be 

GVC Holdings PLC | Annual Report 2017

83

1. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
1.2 Basis of Preparation continued
1.2.1 Significant Judgements and Estimates continued
recognised as held for sale and in evaluating the fair value less costs to 
sell. To the extent that the Group disposes of a material geographical 
territory or business division that would be reported as a discontinued 
operation as per IFRS 5. See note 15 for more detail.

1.2.1.7 Progressive Prize Pools
Where a legal or constructive obligation exists, management’s policy 
is to record a provision. In considering whether the jackpot prize pools 
form a liability management have had to exercise judgement that a 
constructive obligation does indeed fall on the Group.

1.2.1.6 Provisions and Contingent Liabilities
The recognition of provisions requires management to apply judgement 
in determining the likelihood of the outcome of legal or regulatory 
proceedings as well as any other circumstances that may cause a 
liability to fall due. In considering the historical Greek tax situation (see 
note 27.1) judgement has been exercised based on the likelihood as to 
whether it is probable that an outflow of resources will arise.

1.3 Basis of Consolidation
1.3.1 Subsidiaries
The Group financial statements consolidate those of the Parent 
Company and all of its subsidiaries as of 31 December 2017. A list of 
principal subsidiaries is included within the Parent Company accounts.

Profit or loss and other comprehensive income of subsidiaries acquired 
or disposed of during the year are recognised from the effective date 
of acquisition, or up to the effective date of disposal, as applicable. 
The Group attributes total comprehensive income (or loss) of 
subsidiaries between the owners of the Parent and the non-controlling 
interests based on their respective ownership interests.

Where the Company has control over an investee, it is classified as 
a subsidiary. The Company controls an investee if all three of the 
following elements are present:

(cid:3)(cid:132) Power over the investee;

(cid:3)(cid:132) Exposure or rights to variable returns from the investee; and

(cid:3)(cid:132) The ability of the Company to use its power to affect those 

variable returns.

Control is re-assessed whenever facts and circumstances indicate 
that there may be a change in any of the above elements of control. 

Non-controlling interests in the net assets of consolidated subsidiaries 
are identified separately from the Group’s equity therein. Non-
controlling interests consist of the amount of those interests at the 
date of the original business combination and the non-controlling 
shareholder’s share of changes in equity since the date of the 
combination except where any non-controlling interests have been 
acquired by the Group. At this point any share of gains or losses are 
transferred to the Group’s retained earnings. Total comprehensive 
income is attributed to non-controlling interests even if this results in 
the non-controlling interests having a deficit balance. 

1.3.2 Investments in Associates 
An associate is an entity over which the Group has significant influence 
and that is neither a subsidiary nor an interest in a joint venture. 
Significant influence is the power to participate in the financial and 
operating policy decisions of the investee but is not control or joint 
control over those policies. 

The results and assets and liabilities of associates are incorporated 
in the consolidated financial statements using the equity method of 
accounting. Under the equity method, investments in associates are 

carried in the consolidated statement of financial position at cost 
as adjusted for post-acquisition changes in the Group’s share of the 
net assets of the associate, less any impairment in the value of the 
investment. Losses of an associate in excess of the Group’s interest 
in that associate are not recognised. Additional losses are provided 
for, and a liability is recognised, only to the extent that the Group has 
incurred legal or constructive obligations or made payments on behalf 
of the associate.

1.3.3 Investments in Joint Ventures 
A joint venture is a contractual arrangement whereby the Group and 
other parties undertake an economic activity that is subject to joint 
control; that is, when the strategic financial and operating policy 
decisions relating to the activities require the unanimous consent of 
the parties sharing control.

The Group reports its interests in jointly controlled entities using the equity 
method of accounting. Under the equity method, investments in joint 
ventures are carried in the consolidated statement of financial position 
at cost as adjusted for post-acquisition changes in the Group’s share of 
the net assets of the joint venture, less any impairment in the value of the 
investment. Losses of a joint venture in excess of the Group’s interest in 
that investment are not recognised. Additional losses are provided for, 
and a liability is recognised, only to the extent that the Group has incurred 
legal or constructive obligations or made payments on behalf of the 
joint venture.

1.3.4 Transactions Eliminated on Consolidation
All transactions and balances between Group companies are 
eliminated on consolidation, including unrealised gains and losses 
on transactions between Group companies. Where unrealised 
losses on intra-Group asset sales are reversed on consolidation, 
the underlying asset is also tested for impairment from a Group 
perspective. Amounts reported in the financial statements of 
subsidiaries have been adjusted where necessary to ensure 
consistency with the accounting policies adopted by the Group.

1.3.5 Business Combinations
Acquisitions of businesses are accounted for using the acquisition method. 
The consideration transferred in a business combination is measured at 
fair value, which is calculated as the sum of the acquisition-date fair values 
of the assets transferred by the Group, liabilities incurred by the Group to 
the former owners of the acquiree and the equity interests issued by the 
Group in exchange for control of the acquiree. Acquisition related costs are 
generally recognised in profit or loss as incurred.

At the acquisition date, the identifiable assets acquired and the 
liabilities assumed are recognised at their fair value, except that:

(cid:3)(cid:132) Deferred tax assets or liabilities, and assets or liabilities related to 
employee benefit arrangements are recognised and measured 
in accordance with IAS 12 Income Taxes and IAS 19 Employee 
Benefits respectively;

(cid:3)(cid:132) Liabilities or equity instruments related to share-based payment 

arrangements of the acquiree or share-based payment arrangements 
of the Group entered into to replace share-based payment 
arrangements of the acquiree are measured in accordance with IFRS 
2 Share Based Payments at the acquisition date; and

(cid:3)(cid:132) Assets (or disposal groups) that are classified as held for sale 
in accordance with IFRS 5 Non-current Assets Held for Sale 
and Discontinued Operations are measured in accordance with 
that Standard.

Goodwill is measured as the excess of the sum of the consideration 
transferred, the amount of any non-controlling interests in the acquiree, 
and the fair value of the acquirer’s previously held equity interest in 
the acquiree (if any) over the net of the acquisition-date amounts 

84

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

1. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
1.3 Basis of Consolidation continued
1.3.5 Business Combinations continued
of the identifiable assets acquired and the liabilities assumed. If, 
after reassessment, the net of the acquisition-date amounts of the 
identifiable assets acquired and liabilities assumed exceeds the sum 
of the consideration transferred, the amount of any non-controlling 
interests in the acquiree and the fair value of the acquirer’s previously 
held interest in the acquiree (if any), the excess is recognised 
immediately in profit or loss as a bargain purchase gain.

When the consideration transferred by the Group in a business 
combination includes assets or liabilities resulting from a contingent 
consideration arrangement, the contingent consideration is 
measured at its acquisition date fair value and included as part of the 
consideration transferred in a business combination. Changes in the 
fair value of the contingent consideration that qualify as measurement 
period adjustments are adjusted retrospectively, with corresponding 
adjustments against goodwill. Measurement period adjustments are 
adjustments that arise from additional information obtained during 
the “measurement period” (which cannot exceed one year from the 
acquisition date) about facts and circumstances that existed at the 
acquisition date.

The subsequent accounting for changes in the fair value of the 
contingent consideration that do not qualify as measurement 
period adjustments depends on how the contingent consideration 
is classified. Contingent consideration that is classified as equity is 
not re-measured at subsequent reporting dates and its subsequent 
settlement is accounted for within equity. Contingent consideration 
that is classified as an asset or a liability is re-measured at subsequent 
reporting dates in accordance with IAS 39, as appropriate, with the 
corresponding gain or loss being recognised in profit or loss.

If the initial accounting for a business combination is incomplete by the 
end of the reporting period in which the combination occurs, the Group 
reports provisional amounts for the terms for which the accounting 
is incomplete. Those provisional amounts are adjusted during the 
measurement period (see above), or additional assets or liabilities 
are recognised, to reflect new information obtained about facts and 
circumstances that existed at the acquisition date that, if known, would 
have affected the amounts recognised at that date.

1.4 Foreign Currency
The functional currency of the Company, as well as the presentational 
currency of the Group, is the euro.

1.4.1 Foreign Currency Transactions
Monetary assets and liabilities denominated in foreign currencies at the 
reporting date are translated to the euro at the foreign exchange rate 
ruling at that date. Foreign exchange differences arising on translation 
are recognised in the Consolidated Income Statement within operating 
costs (note 3) and financial expenses (note 4). Non-monetary assets 
and liabilities that are measured in terms of historical cost in a foreign 
currency are translated using the exchange rate at the date of 
the transaction.

Income and expense items are translated using the exchange rates 
at the start of the relevant month, unless exchange rates fluctuate 
significantly, in which case the spot rate for significant items is used. 

Exchange differences arising due to the functional currency of 
operations differing from the presentational currency of the Group, 
if any, are recognised in other comprehensive income, classified 
as equity and transferred to the Group’s translation reserve. 
Such translation differences are reclassified to profit or loss in the 
period in which the operation is disposed of.

GVC Holdings PLC | Annual Report 2017

1.5 Property, Plant and Equipment
1.5.1 Owned Assets
Property, plant and equipment is stated at cost, less accumulated 
depreciation (see 1.5.2 below) and impairment losses (see accounting 
policy 1.7). Where parts of an item of property, plant and equipment 
have different useful lives, they are accounted for as separate items of 
property, plant and equipment.

1.5.2 Depreciation
Depreciation is charged to the Income Statement on a straight-line 
basis over the estimated useful lives of each part of an item of property, 
plant and equipment. The estimated useful lives are as follows:

Leasehold property: 

over the length of the lease

Fixtures and fittings: 

Plant and equipment: 

3-5 years

3-5 years

The residual value, if significant, is reassessed annually.

1.6 Intangible Assets
1.6.1 Goodwill
Goodwill arising on an acquisition of a business is carried at cost as 
established at the date of acquisition of the business less accumulated 
impairment losses, if any.

For the purposes of impairment testing, goodwill has been allocated 
to each of the Group’s Cash-Generating Units (‘CGU’) that is expected 
to benefit from the synergies of the combination. IAS36 only permits 
limited circumstances when goodwill can be reallocated including 
when an entity reorganises its structure in such a way that the 
composition of the CGUs to which goodwill has been previously 
allocated is altered.

A CGU to which goodwill has been allocated is tested for impairment 
annually, or more frequently when there is an indication that the unit 
may be impaired. If the recoverable amount of the CGU is less than its 
carrying amount, the impairment loss is allocated first to reduce the 
carrying amount of any goodwill allocated to the unit and then to the 
other assets of the unit pro rata based on the carrying amount of each 
asset in the unit. Any impairment loss for goodwill is recognised directly 
in profit or loss. An impairment loss recognised for goodwill is not 
reversed in subsequent periods. On disposal of the relevant CGU or 
part thereof, the attributable amount of goodwill as determined by the 
allocation of expected future cashflows is included in the determination 
of the profit or loss on disposal.

1.6.2 Other Intangible Assets
Other intangible assets that are acquired by the Group are stated at 
cost less accumulated amortisation (see 1.6.4) and impairment losses 
(see accounting policy 1.7). 

The cost of intangible assets acquired in a business combination is the 
fair value at acquisition date. The valuation methodology used for each 
type of identifiable asset category is detailed below:

Asset category
Consulting and magazine

Software licence

Trademarks
Trade name
Non-contractual 
customer relationships

Valuation methodology
Income (cost saving) 
Software licence
Income (incremental value plus 
loss of profits)
Relief from royalty
Relief from royalty
Excess earnings

85

1. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
1.6 Intangible Assets continued
1.6.2 Other Intangible Assets continued
Where, in the opinion of the Directors, the Group’s expenditure in 
relation to development of internet activities results in future economic 
benefits, these costs are capitalised within software licences and 
amortised over the useful economic life of the asset.

Development costs are capitalised only when it is probable that future 
economic benefit will result from the project and the following criteria 
are met:

(cid:3)(cid:132) The technical feasibility of the product has been ascertained;

(cid:3)(cid:132) Adequate technical, financial and other resources are available to 

complete and sell or use the intangible asset;

(cid:3)(cid:132) The Group can demonstrate how the intangible asset will generate 
future economic benefits and the ability to use or sell the intangible 
asset can be demonstrated;

(cid:3)(cid:132) It is the intention of management to complete the intangible asset 

and use it or sell it; and

(cid:3)(cid:132) The development costs can be measured reliably.

1.6.3 Subsequent Expenditure
Subsequent expenditure on capitalised intangible assets is capitalised 
only when it increases the future economic benefits embodied in 
the specific asset to which it relates. This includes legal and similar 
expenditure incurred in registering brands and trade names, which is 
capitalised, all other expenditure is expensed as incurred.

1.6.4 Amortisation
Amortisation is charged to the income statement on a straight-line 
basis over the estimated useful lives of intangible assets unless such 
lives are indefinite. Goodwill and trademarks with an indefinite useful 
life are systematically tested for impairment at each reporting date. 
Other intangible assets are amortised from the date they are available 
for use. The estimated useful lives are as follows:

Software licence agreements    

Capitalised development expenditure 

Trademarks and trade names   

2-15 years

3-5 years

 12-15 years, 
or indefinite life

Non-contractual customer relationships   

4-6 years

1.7 Impairment
At each reporting date, the Group assesses whether there is any indication 
that an asset may be impaired. Where an indicator of impairment exists, 
the Group makes an estimate of the recoverable amount. Where the 
carrying amount of an asset exceeds its recoverable amount, the asset 
is written down to its recoverable amount. Recoverable amount is the 
higher of fair value less costs to sell and value in use and is determined for 
an individual asset. If the asset does not generate cash inflows that are 
largely independent of those from other assets or groups of assets, the 
recoverable amount of the cash generating unit to which the asset belongs 
is determined. Discount rates reflecting the asset specific risks and the 
time value of money are used for the value in use calculation. For goodwill 
and trademarks that have an indefinite useful life, the recoverable amount 
is estimated at each reporting date.

1.8 Dividends Paid to holders of share capital
Dividend distributions payable to equity shareholders are recognised 
through equity reserves on the date the dividend is paid. 

1.9 Employee Benefits
1.9.1 Pension Costs
In some jurisdictions in which the Group has employees, there are 
government or private schemes into which the employing company 
or branch must make payments on a defined contribution basis, the 
contributions are shown in the profit or loss account in the year.

1.9.2 Share Based Payments
The Group has share based payment schemes which allow 
certain employees and contractors to acquire shares of the 
Company. The Group has accounted for these under IFRS 2 Share 
Based Payments.

1.9.2.1 Share Option Schemes
The fair value of options granted under the LTIP and MIP schemes are 
recognised as a share based payment expense with a corresponding 
increase in equity for equity settled options, whilst for those options 
which will be cash-settled a liability is recognised into payables. 
In all cases the fair value is measured at grant date and spread over 
the period during which the employees become unconditionally 
entitled to the options. The fair value of the options granted are 
measured using either a binomial or Monte Carlo valuation model. 
The valuation assumes a dividend credit of nil (0%) where option 
holders are entitled to dividend equivalents under the terms of the 
scheme. Dividend equivalents are accrued in line with scheme rules 
on vested options with a liability recognised within accruals until paid. 
The amount recognised as an expense is adjusted to reflect the actual 
number of share options that vest and market conditions if applicable. 

1.9.2.2 Annual Share Bonus Plan
The Group operates an annual share bonus plan and this gives the 
Company the option of rewarding employees and contractors in 
either cash or shares or a combination of both upon them achieving 
performance targets. The type of reward will be at the discretion of 
the Remuneration Committee, where a share award is granted the 
fair value of the award is recognised as a cash-settled share based 
payment expense in the period that the employee or contractor earned 
the reward, with a corresponding liability recognised in the statement of 
financial position.

1.9.2.3 Cash Cancelled Options
On occasion, at the Remuneration Committee’s discretion, vested share 
options may be settled in cash, as opposed to issuing new shares. 
Payments made to repurchase or cancel vested awards are accounted 
for with the fair value of the options cancelled, measured at the date of 
cancellation being taken to retained earnings. Also on cancellation an 
accelerated charge would be recognised immediately.

1.9.2.4 Employers Social Security Costs
Employers social security costs due on the cash cancellation of options 
and the employee gain on exercised options will be paid by the Group’s 
entities and shown within share based payments expense.

See note 24 for further details of the schemes.

1.10 Provisions
A provision is recognised when the Group has a present legal or 
constructive obligation as a result of a past event, and it is probable 
that an outflow of economic benefits will be required to settle the 
obligation. If the effect is material, provisions are determined by 
discounting the expected future cashflows at a pre-tax rate that reflects 
current market assessments of the time value of money and, where 
appropriate, the risks specific to the liability.

 
 
 
86

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

1. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
1.11 Revenue Recognition
Revenue is measured at the fair value of consideration received or 
receivable and comprises the following elements:

Casino:

net win in respect of bets placed on casino games that have 
concluded in the year, stated net of promotional bonuses and 
amounts accrued for progressive prize pools.

Sportsbook: gains and losses in respect of bets placed on sporting events 
in the year, stated net of promotional bonuses. Open positions 
are carried at fair market value and gains and losses arising on 
this valuation are recognised in revenue, as well as gains and 
losses realised on positions that have closed. 
net win in respect of rake for poker games that have 
concluded in the year, stated net of promotional bonuses.
net win in respect of bets placed on bingo games that have 
concluded in the year, stated net of promotional bonuses.

Bingo: 

Poker:

Where promotional bonuses apply to customers playing a variety of 
products through the same wallet, bonuses are allocated pro-rata 
to the net win. Revenue is also generated from foreign exchange 
commissions on customer deposits and withdrawals and account fees. 
B2B income comprises the amounts receivable for services to other 
online gaming operators. Other revenue consists primarily of revenue 
from third-party payment services and financial markets. Revenue in 
respect of network service arrangements where the third-party owns 
the relationship with the customer is the net commission invoiced. 
Income is recognised when a right to consideration has been obtained 
through performance and reflects contract activity during the year. 

1.12 Net Gaming Revenue (“NGR”)
NGR is the Group’s alternate revenue measure and is revenue before 
the deduction of EU VAT.

1.13 Clean EBITDA 
Clean EBITDA is the Group’s alternative performance measure and 
is considered to be a key performance measure by the Directors. It is 
defined as operating profit or loss on continuing activities adjusted for 
share based payments, exceptional items, depreciation, amortisation, 
impairment charges and changes in the fair value of derivative 
financial instruments. 

1.14 Financial Expenses
Financial expenses comprise interest payable on borrowings, 
calculated using the effective interest rate method which discounts the 
expected cashflows over the life of the financial instrument, and foreign 
exchange differences arising on loans and finance leases.

1.15 Exceptional Items
Exceptional items are those items the Group considers to be non-
recurring or material in nature that may distort an understanding of 
financial performance or impair comparability. 

1.16 Financial Income
Financial income is interest income recognised in the income statement 
as it accrues, using the effective interest method. 

1.17 Tax
The tax currently payable is based on taxable profit for the year. 
Taxable profit differs from profit as reported in the consolidated income 
statement because it excludes items of income or expense that are 
taxable or deductible in other years and it further excludes items that 
are never taxable or deductible. 

Deferred tax is generally provided on the difference between the 
carrying amounts of assets and liabilities and their tax bases, 
calculated using the liability method on temporary differences. 

GVC Holdings PLC | Annual Report 2017

However, deferred tax is neither provided on the initial recognition 
of goodwill, nor on the initial recognition of an asset or liability 
unless the related transaction is a business combination or affects 
tax or accounting profit. Deferred tax on temporary differences 
associated with investments in subsidiaries is not provided if reversal 
of these temporary differences can be controlled by the Group and 
it is probable that reversal will not occur in the foreseeable future. 
In addition, tax losses available to be carried forward as well as other 
income tax credits to the Group are assessed for recognition as 
deferred tax assets.

Deferred tax liabilities are provided in full, with no discounting. 
Deferred tax assets are recognised to the extent that it is probable 
that the underlying deductible temporary differences will be able to be 
offset against future taxable income. Current and deferred tax assets 
and liabilities are calculated at tax rates that are expected to apply 
to their respective period of realisation, provided they are enacted or 
substantively enacted at the reporting date.

Changes in deferred tax assets or liabilities are recognised as a 
component of tax expense in the income statement, except where 
they relate to items that are charged or credited directly to other 
comprehensive income or equity in which case the related deferred tax 
is also charged or credited directly to other comprehensive income or 
equity as appropriate.

1.18 Segment Reporting
Following the acquisition of bwin.party the Board reviewed and 
confirmed the Group’s reportable segments in line with the 
requirements of IFRS 8 ‘Operating Segments’. The segments disclosed 
below are aligned with the reports the Group’s Chief Executive 
reviewed during the year to make strategic decisions.

Sports 
Brands:
Gaming 
Brands:
B2B:
Total core:

Non-core:
Corporate:

bwin, Sportingbet and Gamebookers

partypoker, PartyCasino, Gioco Digitale, Cashcade, 
CasinoClub, Cozy and US assets
Provision of the technology platforms to external customers
The sum of Sports Brands, Games Brands and B2B together 
with non-allocated costs for technology, operations, customer 
service, professional fees and travel and office costs
InterTrader
Includes shared and corporate functions such as finance, 
legal and HR

Variable costs and costs above Clean EBITDA are either directly attributed 
or allocated to a segment. Costs below Clean EBITDA are not reviewed on 
a segment basis and accordingly the analysis by segment is from revenue 
to Clean EBITDA only. In addition, the Consolidated Statement of Financial 
Position is not reviewed on a segment basis.

1.19 Financial Instruments
A discontinued operation is a component of the Group’s business, the 
operations and cashflows of which can be clearly distinguished from 
the rest of the Group and which:

(cid:3)(cid:132) represents a separate major line of business or geographic area 

of operations;

(cid:3)(cid:132) is part of a single co-ordinated plan to dispose of a separate major 

line of business or geographic area of operations; or

(cid:3)(cid:132) is a subsidiary acquired exclusively with a view to re-sale.

Classification as a discontinued operation occurs at the earlier of 
disposal or when the operation meets the criteria to be classified 
as held-for-sale. When an operation is classified as a discontinued 
operation, the comparative statement of profit or loss and OCI is 

87

1. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
1.19 Financial Instruments continued
re-presented as if the operation had been discontinued from the start 
of the comparative year.

Profit or loss from discontinued operations comprises the post-tax 
profit or loss of discontinued operations and the post-tax gain or loss 
recognised in the measurement to fair value less costs to sell or on 
the disposal group(s) constituting the discontinued operation.

1.20 Financial Instruments
Financial assets and financial liabilities are recognised when a Group 
entity becomes a party to the contractual provisions of the instruments. 
Financial assets and financial liabilities are initially measured at 
fair value. Transaction costs that are directly attributable to the 
acquisition or issue of financial assets and financial liabilities (other 
than financial assets and financial liabilities at fair value through profit 
or loss) are added to or deducted from the fair value of the financial 
assets or financial liabilities, as appropriate, on initial recognition. 
Transaction costs directly attributable to the acquisition of financial 
assets or financial liabilities at fair value through profit or loss are 
recognised immediately in profit or loss.

1.20.1 Non-Derivative Financial Instruments 
Non-derivative financial instruments comprise trade and other 
receivables including balances with payment processors, cash 
and cash equivalents, loans and borrowings, customer liabilities, 
progressive prize pools, trade and other payables and deferred 
consideration. Subsequent to initial recognition, non-derivative 
financial instruments are measured at amortised cost using the 
effective interest method. Contingent consideration is measured at 
fair value. Provisions for impairment are made against financial assets 
if considered appropriate and any impairment is recognised in profit 
or loss. The liability for inactive customer balances is derecognised 
when the obligation is extinguished with reference to player terms 
and conditions. Open positions on sports bets are carried within 
other payables.

Non-derivative financial instruments are removed from the balance 
sheet when the obligation specified in the contract is discharged, 
cancelled or expired. The difference between the carrying amount of 
a financial liability that has been extinguished or transferred to another 
party and the consideration paid, including any non-cash assets 
transferred or liabilities assumed, is recognised in profit or loss as 
other income or finance costs.

Modifications to the terms of a financial liability are determined to be 
either substantial or non-substantial. A substantial modification is 
accounted for as an extinguishment of the existing liability and the 
recognition of a new liability. Any difference between the carrying value 
of the liability which has been cancelled and the fair value of the new 
liability which it has been replaced with, will be recognised as a gain 
or loss through the income statement. A non-substantial modification 
is accounted for as an adjustment to the existing liability with no 
charges being recognised through the income statement.

1.20.2 Cash and Cash Equivalents 
Cash and cash equivalents comprise cash balances and bank 
balances. Bank overdrafts that are repayable on demand and form 
an integral part of the Group’s cash management are included as 
a component of cash and cash equivalents for the purpose of the 
statement of cashflows.

1.20.3 Short Term Investments 
Short term investments are non-derivative financial assets with fixed 
or determinable payments that are not quoted on an active market. 
They are initially recognised at fair value, plus transaction costs directly 

attributable to their acquisition or issue. They are subsequently carried 
at amortised cost using the effective interest rate method, less any 
provisions for impairment. 

1.20.4 Available For Sale Financial Assets (‘AFS’) Cash and 
Cash Equivalents
AFS financial assets are non-derivative financial assets that are either 
designated to this category or do not qualify for inclusion in any of the 
other categories of financial assets. 

AFS financial assets are measured at fair value. Gains and losses are 
recognised in other comprehensive income and reported within the 
AFS reserve within equity, except for interest and dividend income, 
impairment losses and foreign exchange differences on monetary 
assets, which are recognised in profit or loss. 

When the asset is disposed of or is determined to be impaired, the 
cumulative gain or loss recognised in other comprehensive income is 
reclassified from the equity reserve to profit or loss. Interest calculated 
using the effective interest method and dividends are recognised in 
profit or loss within finance income. 

For AFS equity investments impairment reversals are not recognised in 
profit and loss and any subsequent increase in fair value is recognised 
in other comprehensive income.

1.20.5 Assets Classified as Held For Sale
Non-current assets and disposal groups are classified as held for sale 
if the carrying amount will be recovered through a sale transaction 
rather than through continuing use. This condition is regarded as being 
met only when the sale is highly probable, management is committed 
to a sale plan, the asset is available for immediate sale in its present 
condition and the sale is expected to be completed within one year 
from the date of classification. These assets are measured at the lower 
of carrying value and fair value less associated costs of sale except 
where the assets were previously classified as available for sale, in 
which case they are carried at fair value.

1.20.6 Derivative Financial Instruments 
Derivative financial instruments are accounted for at Fair Value Through 
Profit and Loss (FVTPL). Any movements in fair value are taken to the 
consolidated income statement.

1.20.7 Impairment of Financial Assets
Financial assets are assessed for indicators of impairment at the end of 
each reporting period. Financial assets are considered to be impaired 
when there is objective evidence that, as a result of one or more events 
that occurred after the initial recognition of the financial asset, the 
estimated future cashflows of the investment have been affected.

Objective evidence of impairment could include:

(cid:3)(cid:132) significant financial difficulty of the issuer or counterparty; or

(cid:3)(cid:132) breach of contract, such as a default or delinquency in interest or 

principal payments; or

(cid:3)(cid:132) it becoming probable that the borrower will enter bankruptcy or 

financial re-organisation; or

(cid:3)(cid:132) the disappearance of an active market for that financial asset 

because of financial difficulties.

1.21 Equity
Equity comprises the following:

(cid:3)(cid:132) share capital represents the nominal value of equity shares.

(cid:3)(cid:132) share premium represents the excess over nominal value of the fair 
value of consideration received for equity shares, net of expenses  
of the share issue.

88

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

1. SIGNIFICANT ACCOUNTING POLICIES CONTINUED 
1.21 Equity continued
(cid:3)(cid:132) available for sale represents the gain or loss arising on the revaluation 

of available for sale assets.

(cid:3)(cid:132) retained earnings represents retained profits.

(cid:3)(cid:132) merger reserve arose on the re-domiciliation of the Group from 
Luxembourg to the Isle of Man in 2010. It consists of the pre-
redomiciliation reserves of the Luxembourg company plus the 
difference in the issued share capital (31,135,762 share at €0.01 
versus 31,135,762 shares at €1.24).

(cid:3)(cid:132) translation reserve represents exchange differences on translation  
of foreign subsidiaries recognised in other comprehensive income.

1.22 Operating Leases
All leases other than finance leases are treated as operating leases. 
Where the Group is a lessee, payments on operating lease agreements 
are recognised as an expense on a straight-line basis over the lease 
term. Associated costs, such as maintenance and insurance, are 
expensed as incurred.

1.23 Standards In Issue, Not Yet Effective
At the date of authorisation of these financial statements, certain 
new standards, and amendments to existing standards have been 
published by the IASB that are not yet effective, and have not been 
adopted early by the Group. Information on those expected to be 
relevant to the Group’s financial statements is provided below.

1.23.1 IFRS 9 ‘Financial Instruments’ 
The IASB has released IFRS 9 ‘Financial Instruments’ (2014), 
representing the completion of its project to replace IAS 39 ‘Financial 
Instruments: Recognition and Measurement’. The new standard 
introduces extensive changes to IAS 39’s guidance on the classification 
and measurement of financial assets and introduces a new ‘expected 
credit loss’ model for the impairment of financial assets together 
with new guidance on the application of hedge accounting. The new 
standard is required to be applied for annual reporting periods 
beginning on or after 1 January 2018. 

The Group’s management are currently reviewing the various 
classifications of financial instruments used by the Group but do not 
believe that there will be any material changes to the classifications 
used in the Group’s financial instruments. Where there are any changes 
to classification, it is not expected to result in any material adjustments 
to the Group’s results in future periods. The Group does not currently 
use hedging instruments but will consider the implications of this new 
standard when considering and implementing the hedging instruments 
it will utilise going forward. It is not considered that the credit loss 
model will result in any significant material impairment to the Group’s 
financial instruments although there may be a larger individual impact 
on the amounts due to the Company, particularly with respect to the 
amounts owed to the Company by other Group undertakings which 
are individually material to the Company. 

Core NGR arising from sportsbetting and casino are currently governed 
under IAS 39 and it is not expected that the adoption of IFRS 9 will 
have a material impact on the Group’s accounting for or presentation 
of NGR as a result in the change in standards.

1.23.2 IFRS 15 ‘Revenue from Contracts with Customers’
IFRS 15 presents new requirements for the recognition of revenue, 
replacing IAS 18 ‘Revenue’, IAS 11 ‘Construction Contracts’, and 
several revenue-related Interpretations. The new standard establishes 
a control-based revenue recognition model and provides additional 
guidance in many areas not covered in detail under existing IFRSs, 
including how to account for arrangements with multiple performance 
obligations, variable pricing, customer refund rights, supplier 
repurchase options, and other common complexities. IFRS 15 is 
effective for reporting periods beginning on or after 1 January 2018. 

The Group’s core revenues earned from sportsbook or casino 
operations do not fall within the scope of IFRS 15. For other core 
revenues and revenues within the Non-core segment which may 
be governed by the standard, management do not consider that 
there would be any impact upon adopting IFRS 15. For NGR within 
the B2B segment, some project based revenues undertaken for 
customers may be subject to deferment but the impact is not 
expected to be significant to the Group or division. 

1.23.3 IFRS 16 ‘Leases’
IFRS 16 presents new requirements for the recognition, measurement, 
presentation and disclosure of leases, replacing IAS 17 ‘Leases’. 
The standard provides a single lessee accounting model, 
requiring lessees to recognise assets and liabilities for all leases 
of over 12 months unless the underlying asset has a low value. 
Lessors continue to classify leases as operating or finance leases, with 
minimal changes from IAS 17. The new standard applies to  
annual reporting periods beginning on or after 1 January 2019. 

The Group’s management consider that the adoption of this statement 
will result in the majority of the Group’s leases which are currently 
classified as operating being recognised as assets into the Statement 
of Financial Position. This will likely result in an increase in the non-
current assets (representing ‘right-of-use’ assets) and a corresponding 
increase in liabilities, both current and non-current on the balance 
sheet of the Group to the approximate value of the assets contained 
within its operating lease disclosure in note 19. Further review on the 
impact will take place in the 2018 financial year.

Other standards which are not expected to have a material impact  
are shown below:

IFRS 17

Insurance contracts (effective for annual periods 
starting on or after 1 January 2021)

IFRIC Interpretation 22 Foreign currency transactions and advance 

considerations (effective for annual periods starting 
on or after 1 January 2018)

IFRIC Interpretation 23 Uncertainty over Income Tax Treatments 

(effective for annual periods starting on or after 
1 January 2019)

Amendments to IAS 40 Transfers of investment property (effective for 

Amendments to IFRS 2 Classification and Measurement of Share-based 

annual periods starting on or after 1 January 2018)

Payment Transactions (effective for annual periods 
starting on or after 1 January 2018)

Amendments to IAS 28 Long-term Interests in Associates and Joint 

Ventures (effective for annual periods starting  
on or after 1 January 2019)

Management anticipates that all relevant pronouncements 
will be adopted in the Group’s accounting policies for the first 
period beginning after the effective date of the pronouncement. 
New standards, interpretations and amendments not either adopted 
or listed above are not expected to have a material impact on the 
Group’s financial statements.

GVC Holdings PLC | Annual Report 2017

89

2016
€m
187.9
69.3
349.2
116.6
723.0

Total
€m
925.6 
(29.5)
896.1 
(441.7)
454.4 
49%

(125.7)
(18.4)
(47.1)
(21.5)
2.2 
239.5 

Total
€m
743.1 
(20.1)
723.0 
(329.4)
393.6 
53%

(131.5)
(18.2)
(67.4)
(21.9)
3.7 
158.3 

2. SEGMENTAL REPORTING
Management review the business across five operating segments, being Sports Brands, Games Brands, B2B, Non-core and 
Corporate. These operating segments are monitored and strategic decisions are made on the basis of overall operating results. 
Management also monitors revenue by geographic location of its customers.

The reporting by segment includes the results from continuing operations, including discontinued operations NGR was €1,008.0m 
(2016: €894.6m) and Clean EBITDA was €274.2m (2016: €205.7m).

2.1 Geographical Analysis
The Group’s continuing revenues from external customers are divided into the following geographic areas: 

Germany
United Kingdom
Other Europe
Rest of World
TOTAL

Revenues from external customers have been identified on the basis of the customer’s geographical location.

2017
€m
242.1 
91.7 
435.4 
126.9 
896.1 

2.2 Reporting by Segment

YEAR ENDED 31 DECEMBER 2017
NGR
EU VAT
REVENUE
Variable costs
CONTRIBUTION
Contribution margin
Other administration costs
Personnel expenditure
Professional fees
Technology costs
Office, travel and other costs
Foreign exchange differences

CLEAN EBITDA

YEAR ENDED 31 DECEMBER 2016
NGR
EU VAT
REVENUE
Variable costs
CONTRIBUTION
Contribution margin
Other administration costs:
Personnel expenditure
Professional fees
Technology costs
Office, travel and other costs
Foreign exchange differences

CLEAN EBITDA

Sports Brands
€m
663.8 
(22.2)
641.6 
(281.3)
360.3 
54%

Games Brands
€m
228.7 
(7.3)
221.4 
(144.4)
77.0 
34%

B2B
€m
16.5 
– 
16.5 
(1.4)
15.1 
92%

Total core
€m
909.0 
(29.5)
879.5 
(427.1)
452.4 
50%

Non-core
€m
16.6 
– 
16.6 
(14.6)
2.0 
12%

Corporate
€m
– 
– 
– 
– 
– 
n/a

Sports Brands
€m
520.4 
(13.9)
506.5 
(207.9)
298.6 
57%

Games Brands
€m
188.3
(6.2)
182.1
(99.2)
82.9
44%

B2B
€m
13.3
–
13.3
(0.2)
13.1
98%

(99.9)
(3.4)
(45.1)
(6.0)
(3.3)
294.7 

Total core
€m
722.0 
(20.1)
701.9 
(307.3)
394.6 
55%

(99.5)
(5.2)
(65.4)
(7.1)
0.5 
217.9 

(5.7)
(0.9)
(1.3)
(0.6)
(0.3)
(6.8)

(20.1)
(14.1)
(0.7)
(14.9)
1.4 
(48.4)

Non–core
€m
21.1
–
21.1
(22.1)
(1.0)
(5%)

Corporate
€m
–
–
–
–
–
n/a

(11.4)
(1.0)
(1.7)
(2.2)
–
(17.3)

(20.6)
(12.0)
(0.3)
(12.6)
3.2 
(42.3)

Management do not review the performance of each segment below the level of Clean EBITDA. The results for either year do not include the 
results of discontinued activities which were previously reported within the Sports Brands. 

90

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

3. OPERATING COSTS

Wages and salaries, including Directors
Staff costs capitalised in respect of intangible asset additions
Outsourced consultants
Compulsory social security contributions
Pension contributions
Health and other benefits
Recruitment and training
PERSONNEL EXPENDITURE (EXCLUDING SHARE BASED PAYMENTS)

Professional fees
Technology costs
Office, travel and other costs
Foreign exchange differences on operating activity
ADMINISTRATIVE COSTS

Equity settled share based payments charges
Cash settled share based payments charges
Exceptional items
Impairment of assets held for sale
Impairment of available for sale asset
Movement in the fair value of derivative financial instruments
Depreciation
Amortisation
TOTAL OPERATING COSTS

3.1 Employees
The average monthly number of persons (including Directors) employed by the Group during the year was:

AVERAGE NUMBER OF EMPLOYEES
With employment contracts or service contracts
Contractors

Notes

24
24
3.2
15.1
10
12
9
8

2017
€m
105.6 
(18.0)
19.8 
10.5 
1.0 
5.2 
1.6 
125.7 

18.4 
47.1 
21.5 
2.2
214.9 

16.7 
1.0 
39.9 
1.6 
– 
34.5 
15.6 
135.4 
459.6 

2016
€m
100.8 
(10.7)
21.8 
12.1 
0.9 
4.4 
2.3 
131.6 

18.2 
67.5 
21.6 
(3.6)
235.3 

23.9 
7.1 
117.8 
– 
4.2 
(15.0)
19.8 
116.5 
509.6 

2017

2016

2,559
388
2,947

2,211
471
2,682

GVC Holdings PLC | Annual Report 2017

91

2016
€m
18.8
10.8
21.9
51.5

4.4
14.4
11.7
12.5
7.6
8.1
16.4
(11.7)
–
2.9
117.8

2017
€m
7.7 
– 
– 
7.7 

–
23.9 
– 
– 
– 
– 
0.3 
–
2.1 
5.9 
39.9 

3. OPERATING COSTS CONTINUED
3.2 Exceptional Items

Professional fees
Currency option, including fair value adjustment (see note 3.2.1)
Bonuses and share options (see note 3.2.2)
MERGER & ACQUISITION COSTS

Premium listing application costs
Reorganisation costs
Contract termination costs
Accelerated depreciation
Progressive jackpots
Release of contingent consideration
Foreign exchange on deposit
Profit on disposal of joint venture and available for sale investment
Legal settlements
Other
TOTAL EXCEPTIONAL ITEMS

Reorganisation costs relate to expenses incurred on restructuring the business including redundancy costs and certain contracts 
which will expire once migration activities are completed. 

3.2.1 Currency Option 
A currency option was held by the Group into 2016 but was extinguished on the settlement of the bwin.party acquisition. No further 
material options have been utilised since.

At 31 December 2017 there were no forward exchange contracts taken out in the ordinary course of business. The cost of forward 
exchange options during the year is included within administrative costs and not treated as an exceptional cost.

3.2.2 Transaction Bonuses and Share Options 
Transaction bonus and share options arose as a result of the acquisition of bwin.party in 2016. 

3.3 Auditors’ Remuneration

GROUP AUDITORS’ REMUNERATION
Audit services
Non-audit services:

Reporting accountant services
Half-year review
Other services

2017
€m

2016
€m

0.9 

1.5 
0.1 
– 
2.5 

0.7

1.0
0.1
0.1
1.9

Non-audit services include services relating to corporate finance transactions in respect of the Ladbrokes Coral acquisition of 
€1,523,662, audit related assurance services of €77,610 and other non-audit services of €7,142.

In the prior year audit fees were incurred by the Group for other auditors with fees for audit services of €1.5m and fees payable 
for non-audit services of €0.5m. In 2017 audit fees paid to other audit firms amounted to €0.1m.

92

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

4. FINANCIAL INCOME AND EXPENSE

FINANCIAL INCOME 
Interest income
Unwinding of discount on contingent consideration
Other income
TOTAL FINANCIAL INCOME

FINANCIAL EXPENSE 
Interest on Cerberus loan
Interest on Nomura loan
Interest on Term Loan 
Amortisation of loan fees
Unwinding of early repayment option
Other interest
TOTAL FINANCIAL EXPENSE

2017
€m

0.5 
– 
0.8 
1.3 

2017
€m

4.2 
0.4 
9.6 
7.3 
– 
0.3 
21.8 

5. DIVIDEND INCOME
Dividends were received in 2016 from the Aldorino Trust in respect of the investment in Betbull. No dividends were received in 2017.

Dividend income

2017
€m
–

2016
€m

2.9
0.5
1.1
4.5

2016
€m

46.0
–
–
23.4
(4.3)
0.2
65.3

2016
€m
3.1

GVC Holdings PLC | Annual Report 2017

93

2016
€m

12.2 
(0.7)
11.5 
(11.8)
(0.3)

2016
€m
(173.5)
(34.7)
(1.6)
16.6 
(1.0)
(2.5)
24.2 
(0.6)
(0.7)
(0.3)

6. TAXATION
6.1 Analysis of Tax Charge

CURRENT TAX EXPENSE
Current year
Prior year
Current tax expense
Deferred tax credit
TAX CREDIT 

2017
€m

11.7 
1.4 
13.1 
(15.0)
(1.9)

The effective tax rate for the year based on the associated tax expense is 7.4% (2016: tax rate of 0.0%). The higher effective rate arose 
due to a lower loss in the year, principally due to higher underlying earnings. 

The total credit for the year for continuing operations can be reconciled to accounting loss as follows:

(LOSS) PROFIT BEFORE TAX
Income tax using the UK corporation tax rate
Effect of tax rates in foreign jurisdictions (rates decreased)
Expenses/(income) not deductible for tax purposes
Utilisation of tax losses not previously provided
Group relief
Tax losses for which no deferred tax assets have been recognised
Capital allowances for the period in excess of depreciation
Adjustments in respect of prior years
TAX CREDIT

2017
€m
(25.6) 
(4.9)
(28.7)
9.9 
(3.0)
(0.9)
24.8 
(0.5)
1.4 
(1.9)

The expenses not allowed for tax purposes are primarily share-based payments, depreciation, amortisation and impairment of 
assets. The effect of non-taxable income primarily represents the release of the acquisition fair value liabilities and dividend income 
in 2016.

6.2 Factors Affecting the Tax Charge for the Year 
The Group’s policy is to manage, control and operate Group companies only in the countries in which they are registered. At the 
year-end there were Group companies or branches registered in 30 countries. The rules and practice governing the taxation of 
e-Commerce activity are evolving in many countries. It is possible that the amount of tax that will eventually become payable may 
differ from the amount provided in the financial statements. 

6.3 Factors That May Affect Future Tax Charges 
As the Group is involved in worldwide operations, future tax charges will be affected by the levels and mix of profitability in different 
jurisdictions. Future tax charges will be reduced by a deferred tax credit in respect of amortisation of certain acquired intangibles.

94

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

7. EARNINGS PER SHARE
7.1 Basic Loss Per Share and Adjusted Earnings Per Share 
Basic loss per share has been calculated by taking the loss attributable to ordinary shareholders and dividing by the weighted 
average number of shares in issue.

(Loss) profit for the year attributable to ordinary shareholders (€m)
Weighted average number of shares (millions)
BASIC LOSS PER SHARE (€)

2017
(39.2)
299.2 
(0.13)

The continuing loss per share has been calculated by taking the loss attributable to ordinary shareholders for continuing operations 
and dividing by the weighted average number of shares in issue. 

Loss for the year for continuing operations attributable to ordinary shareholders (€m)
Weighted average number of shares (millions)
BASIC CONTINUING LOSS PER SHARE (€)

2017
(23.7)
299.2 
(0.08)

The performance measure of earnings per share used internally by management to manage the operations of the business and 
remove the impact of one-off and certain non-cash items is adjusted earnings per share. Management believes that this better 
reflects the underlying performance.

Adjusted earnings per share has been calculated by taking the loss after tax and adding back the following items in the year and 
dividing by the weighted average number of shares in issue.

Loss before tax excluding disposal of discontinued activities

Exceptional items
Impairment of assets held for sale
Impairment of available for sale asset
Changes in the fair value of derivative financial instruments
Dividend income
Amortisation on acquired intangible assets
Amortisation of early repayment option on loan
Amortisation of loan fees

ADJUSTED PROFIT BEFORE TAX 

Taxation

Adjusted profit after tax 
Profit after tax from discontinued operations excluding loss on disposal
ADJUSTED PROFIT AFTER TAX INCLUDING DISCONTINUED OPERATIONS EXCLUDING LOSS ON DISPOSAL

Adjusted earnings per share based on adjusted profit after tax (€)
Adjusted earnings per share based on adjusted profit after tax including discontinued operations excluding loss 
on disposal (€)

Share options that could potentially dilute basic earnings per share but were not included because they are antidilutive for the year 
ending 31 December 2017 amounted to nil effective shares (2016: nil).

GVC Holdings PLC | Annual Report 2017

2016
(138.3)
271.8 
(0.51)

2016
(173.2)
271.8 
(0.64)

2016
(173.5)
117.8 
–
4.2 
(15.0)
(3.1)
109.5 
(4.3) 
23.3
58.9
(7.9)
51.0
34.6
85.6

0.19

2017
(25.6)
39.9 
1.6 
–
34.5 
– 
121.0 
(3.1) 
10.4 
178.7
(10.2)
168.5
30.4
198.9

0.56

0.66 

0.32

 
 
95

7. EARNINGS PER SHARE CONTINUED
7.2 Diluted Earnings Per Share and Adjusted Diluted Earnings Per Share 
Diluted earnings per share has been calculated by taking the profit attributable to ordinary shareholders and dividing by the weighted 
average number of shares in issue as diluted by share options. 

Adjusted diluted earnings per share has been calculated by taking the adjusted earnings as above and dividing by the weighted 
average number of shares in issue, as diluted by share options.

Loss for the year attributable to ordinary shareholders (€m)
Weighted average number of shares (millions)
Effect of dilutive share options (millions)
Weighted average number of dilutive shares (millions)
DILUTED EARNINGS PER SHARE* (€)

Loss for the year for continuing operations attributable to ordinary shareholders (€m)
DILUTED CONTINUING EARNINGS PER SHARE* (€)

Adjusted earnings (€m)
Adjusted diluted earnings per share based on adjusted profit after tax * (€)
Adjusted diluted earnings per share based on adjusted profit after tax including discontinued operations excluding loss 
on disposal * (€)

* A diluted EPS calculation may not increase a basic EPS calculation when the basic EPS is a loss.

8. INTANGIBLE ASSETS

2017
(39.2)
299.2 
10.7 
309.9 
(0.13)

(23.7)
(0.08)

198.9 
0.54

2016
(138.3)
271.8 
7.5 
279.3 
(0.51)

(173.2)
(0.64)

85.6
0.18

0.64

0.31 

Software 
licences and 
capitalised 
development
€m

Trademarks 
and trade 
names
€m

Consulting 
and magazine
€m

Goodwill
€m

Non-
contractual 
customer 
relationships
€m

COST
At 1 January 2016
Additions
Acquisition of subsidiaries
Reclassified as held for sale
Foreign exchange
At 31 December 2016
Additions
Acquisition of subsidiaries
Disposed of in the year
AT 31 DECEMBER 2017

AMORTISATION AND IMPAIRMENT
At 1 January 2016
Amortisation 
Reclassified as held for sale
At 31 December 2016
Amortisation 
Reclassified as held for sale
AT 31 DECEMBER 2017

NET BOOK VALUE
At 31 December 2016
AT 31 DECEMBER 2017

32.5
19.0
224.0
(2.0)
(0.2)
273.3
25.6 
2.3 
(1.4)
299.8 

25.8
62.1
(0.1)
87.8
 74.7 
(1.4)
161.1 

166.2
–
963.9
(6.5)
–
1,123.6
– 
34.9 
(30.9)
1,127.6 

33.3
–
– 
33.3
 –
– 
33.3 

17.0
–
176.0
–
–
193.0
– 
2.2 
– 
195.2 

1.5
13.6
– 
15.1
 15.0 
– 
30.1 

185.5
138.7 

1,090.3
1,094.3 

177.9
165.1 

4.9
–
–
–
–
4.9
– 
– 
– 
4.9 

4.9
–
– 
4.9
 –
– 
4.9 

–
– 

Total
€m

223.0
19.0
1,571.9
(20.5)
(0.2)
1,793.2
25.6 
62.9 
(32.3)
1,849.4 

67.9
116.5
(0.6)
183.8
135.4 
(1.4)
317.8 

2.4
–
208.0
(12.0)
–
198.4
– 
23.5 
– 
221.9 

2.4
40.8
(0.5)
42.7
 45.7 
– 
88.4 

155.7
133.5 

1,609.4
1,531.6

 
96

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

8. INTANGIBLE ASSETS CONTINUED
Following the disposal of the Turkish operations (as disclosed in note 15.1) €30.9m of goodwill was disposed of from the carrying 
value of the Betboo and Sportingbet goodwill balances with the amount of goodwill disposed of determined based on the split of 
expected cashflows from those CGUs. 

Certain intangible assets are deemed to have an indefinite useful life as there is no foreseeable limit to the period over which the asset 
is expected to generate net cash inflows for the entity. The carrying amounts of such assets at 31 December 2017 was as follows:

Trademarks and trade names (related to Games Brands)

2017
€m
15.1

2016
€m
15.1

Significant items within intangible assets include assets acquired as a results of the bwin.party acquisition carried out in 2016 with 
€106.5m of software licences, €147.9m of trademarks and trade names and €111.4m of non-contractual customer relationships. 
These assets are being amortised between three and twelve years.

Other significant items also include assets acquired as a result of the Cozy acquisition (see note 28.1) with €2.1 of software licences, 
€2.2m of trademarks and trade names and €18.9m within non-contractual customer relationships and €4.6m acquired as a result 
of the Zatrix acquisition (see note 28.2) of non-contractual customer relationships. These assets are being amortised over three to 
six years. 

Research is insignificant to the Group given the nature of its activities. 

8.1 Amortisation 
The amortisation for the year is recognised in the following line items in the income statement. 

Net operating expenses

2017
€m
135.4

2016
€m
116.5

8.2 Reorganisation of Goodwill
Following the disposal of the goodwill associated with the Turkish-facing businesses, management undertook a review of the 
goodwill allocated to its cash generating units. The business is now managed on the label-focused basis as presented in Note 2 and 
management review the business based on those segments identified. However with these labels split across multiple jurisdictions 
and utilising a distribution of central resources across the business, Management do not examine profitability down to EBITDA for 
individual labels. 

Prior to the reorganisation the Group had the following goodwill balances.

bwin – Sports Brands
bwin – Games Brands
Betboo
CasinoClub
Sportingbet
Cozy
Zatrix

As at 31 
December 
2016
€m
849.1 
108.3 
8.3 
40.4 
84.2 
– 
– 
1,090.3 

Disposal of 
goodwill
€m
– 
– 
(5.7)
– 
(25.2)
– 
– 
(30.9)

Arising on 
acquisition
€m
– 
– 
– 
– 
– 
7.9 
27.0 
34.9

As at 31 
December 
2017
€m
849.1 
108.3 
2.6 
40.4 
59.0 
7.9 
27.0 
1,094.3 

The subsequent re-allocation of goodwill has not been carried out on the basis of relative values as each of the previous CGUs 
formed a smaller part of the larger CGUs, amongst which management and resources were shared. It has therefore been considered 
more appropriate to consolidate the individual smaller CGUs wholly into the new CGUs of Sports Brands and Games Brands based 
upon their primary offerings to players. 

Following the reorganisation, the goodwill allocated to the bwin – Sports Brands, Betboo, Sportingbet and Zatrix segments has been 
allocated to the Sports Brands segment resulting in carried goodwill of €937.7m. The goodwill allocated to the bwin – Games Brands, 
CasinoClub and Cozy segments have been allocated to the Games Brands segment resulting in carried goodwill of €156.6m.

GVC Holdings PLC | Annual Report 2017

97

8. INTANGIBLE ASSETS CONTINUED
8.3 Impairment Tests for Cash-generating Units Containing Goodwill and Trademarks
Prior to the reallocation of the goodwill, impairment reviews were carried out for each individual goodwill CGU with no impairment 
identified. The carrying values of the assets were compared with the recoverable amounts, the recoverable amount was estimated 
based upon a value in use calculation, based upon management forecasts for the years ending 31 December 2018 and up to 
31 December 2022. An impairment review was also carried on the reallocated goodwill using the assumptions shown below.

Sports Brands
Games Brands
AT 31 DECEMBER 2017

Discount  
rate
%
7.4
9.4

Terminal 
growth rates
%
2
2

Goodwill 
€m
937.7
156.6 
1,094.3

Management has considered the sensitivities around its key assumptions used in the review of the carrying values of goodwill and 
other intangibles with an indefinite useful life. The discount rates used have been considered based on the risks involved in each 
of the underlying business units and terminal growth rates reflect the expected growth in underlying EBITDA expected from these 
units. These CGUs have been considered for impairment and sensitivities have been calculated around the terminal growth rates 
and discount factors used together with specific scenarios including the loss of revenue where those revenues might be considered 
to be at risk. No impairment would have arisen as a result of reasonably possible changes in the discount rate, growth rate or other 
scenarios modelled within the sensitivity analysis.

9. PROPERTY, PLANT AND EQUIPMENT

Land and 
buildings
€m

Plant and 
equipment
€m

Fixtures and 
fittings
€m

COST
At 1 January 2016
Additions
Acquisition of subsidiaries
Disposals
Exchange movements
Reclassified as assets held for sale
At 31 December 2016
Additions
Acquisition of subsidiaries
Disposals
AT 31 DECEMBER 2017

DEPRECIATION
At 1 January 2016
Depreciation charge for the year
Disposals
Accelerated depreciation
Exchange movements
Reclassified as assets held for sale
At 31 December 2016
Depreciation charge for the year
Disposals
Exchange movements
AT 31 DECEMBER 2017

NET BOOK VALUE
At 31 December 2016
AT 31 DECEMBER 2017

–
0.1
4.9
(0.1)
(0.2)
–
4.7
0.4 
– 
– 
5.1 

–
1.0
–
–
–
–
1.0
0.4 
– 
– 
1.4 

3.7
3.7 

3.4
0.4
–
–
0.2
–
4.0
1.3 
– 
– 
5.3 

2.2
0.7
–
–
–
–
2.9
1.8 
– 
– 
4.7 

1.1
0.6 

1.5
15.3
39.6
(1.3)
(0.9)
(2.5)
51.7
10.7 
0.2 
(0.7)
61.9 

1.2
18.3
(0.5)
18.1
(0.1)
(0.2)
36.8
13.5 
(0.4)
0.1 
50.0 

14.9
11.9 

Total
€m

4.9
15.8
44.5
(1.4)
(0.9)
(2.5)
60.4
12.4 
0.2 
(0.7)
72.3 

3.4
20.0
(0.5)
18.1
(0.1)
(0.2)
40.7
15.7 
(0.4)
0.1 
56.1 

19.7
16.2 

98

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

9. PROPERTY, PLANT AND EQUIPMENT CONTINUED
In 2016 accelerated depreciation of €18.1m was charged in respect of certain fixture and fittings which were renegotiated following 
the bwin.party acquisition. An associated payable of €5.6m was also released to the income statement following this renegotiation.

The depreciation charge includes €0.1m (2016: €0.2m) of depreciation included within discontinued activities.

9.1 Capital Commitments
The Group has capital commitments contracted but not provided for at 31 December 2017 of €2.2m (31 December 2016: €1.4m).

10. INVESTMENTS AND AVAILABLE FOR SALE (AFS) FINANCIAL ASSETS 

At 1 January 2016
Acquisition through business combination
Additions
Share of profit
Impairments
Disposals
At 31 December 2016
Share of profit
Revaluation gain
AT 31 DECEMBER 2017

Available for 
sale financial 
assets 
 €m
2.6
3.5
2.2
–
(4.2)
(1.5)
2.6
–
0.7 
3.3 

Associates
€m
–
1.0
–
0.1
–
–
1.1
0.1 
– 
1.2 

Total
€m
2.6
4.5
2.2
0.1
(4.2)
(1.5)
3.7
0.1 
0.7 
4.5 

10.1 Available For Sale Assets (AFS)
On 14 May 2014, the Group acquired a 15% stake in Betit Holdings Limited (‘BHL’) from Betit Securities Limited (‘BSL’). 
The consideration was for €3.5m, which was attributed to both the available for sale asset (€5.2m) and the option liability (€1.7m) 
taken on at acquisition. The asset held for sale consideration, together with professional fees incurred at the time, amounted to a total 
upfront cost of €5.4m which was impaired at 31 December 2015 to €2.6m. This asset was impaired by €0.7m in 2016 prior to being 
sold in that year. 

The value of bwin.party’s available for sale assets on acquisition was €3.5m. The value of these decreased by €3.1m during 2016, 
principally as a result of the dividend declared by the Aldorino Trust of €3.1m which resulted in the full impairment of this investment. 
Also as part of the bwin.party acquisition, a convertible instruments investment in Visa Inc that was previously held for sale of €2.2m 
was recategorised as AFS after the acquisition date. The movement in the year on available for sale assets was €0.7m, principally 
comprising a gain in the value of the convertible investment in Visa Inc.

10.2 Associates
The value of bwin.party’s associates on acquisition was €1.0m. The value of this investment had increased by €0.1m by 31 December 
2016 based on the share of underlying profit in the associate and by a further €0.1m by 31 December 2017. The Group holds 50% of 
the voting rights in relation to this entity and amounts related to this entity are presented in the table below:

2017
€m
0.1
2.3

0.5
2.3
0.4

2016
€m
0.1
2.2

0.5
2.6
0.4

Non-current assets
Current assets

Current liabilities
Revenues
Profit

GVC Holdings PLC | Annual Report 2017

 
99

2016
€m
60.0
27.6
87.6
16.7
–
0.9
105.2

4.0
0.9
4.9

Total
€m
3.1
7.4
0.7
15.0
26.2
(12.0)
(3.7)
(22.5)
(12.0)

11. RECEIVABLES AND PREPAYMENTS

Balances with payment processors
Other receivables
Loans and receivables
Prepayments 
Contingent consideration
Deferred consideration
CURRENT ASSETS

Contingent consideration
Deferred consideration
NON-CURRENT ASSETS

2017
€m
54.1 
42.7 
96.8 
16.3 
1.6 
0.9 
115.6 

1.9 
– 
1.9 

Payment processor balances are funds held by third-party collection agencies subject to collection after one month, or balances 
used to make refunds to players.

Prepayments include payments as at 31 December 2017 for goods or services which will be consumed after 31 December 2017.

Contingent consideration relates to amounts receivable for the sale of domain names following the acquisition of bwin.party and is 
measured at fair value. The non-discounted book values for these amounts are €1.8m due within one year (2016: €nil) and €2.2m 
(2016: €6m) due later than one year but not later than five years. 

Deferred consideration relates to amounts receivable for the sale of Conspo which was previously classified as held for sale. 
The non-discounted book values for these amounts are €0.9m (2016: €0.9m) due within one year and €nil (2016: €1.0m) due later 
than one year but not later than five years.

12. DERIVATIVE FINANCIAL INSTRUMENTS

BALANCE AT 1 JANUARY 2016
Recognised on loan drawdown
Disposal in the year
Change in fair value of early repayment option
BALANCE AT 31 DECEMBER 2016
Recognised on agreement of the options contracts
Disposed of in the year
Released in the year
BALANCE AT 31 DECEMBER 2017

Winunited 
option
€m
3.8
–
–
(0.1)
3.7
– 
(3.7)
– 
– 

Early 
repayment 
option
€m
–
7.4
–
15.1
22.5
– 
– 
(22.5)
– 

Betit  
option
€m
(0.7)
–
0.7
–
–
– 
– 
– 
– 

Poker  
options
€m
–
–
–
–
–

(12.0) 
– 
– 
(12.0)

12.1 Winunited Option
On 24 March 2015, GVC contracted with Winunited Limited for the day-to-day back office operations of the Winunited business, 
licensed in Malta. Under the terms of the agreement, GVC obtained a call option to purchase the Winunited assets comprising 
goodwill, customers, licences, brands and websites. The exercise period for the option is in the three months prior to the five-year 
anniversary of 24 March 2015. No consideration was paid for the call option.

At 31 December 2016 the option was valued using a Monte Carlo valuation model and two methodologies: a discounted cashflow 
and a multiples based calculation. A long-term growth rate of 2% was assumed, and a discount rate of 13% based on industry peers 
and observable inputs. Based on this model, the value of the call option at 31 December 2017 was €3.7m (2016: €3.7m). During the 
year there were no discernible changes to the inputs into the valuation and accordingly no revaluation was performed prior to the 
inclusion of the asset as part of the sale of the Turkish-facing business which was disposed of during the year (see note 15.1). 

100

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

12. DERIVATIVE FINANCIAL INSTRUMENTS CONTINUED
12.2 Cerberus Loan Early Repayment Option
The Cerberus facility had a repayment date of 4 September 2017 but was repaid earlier (see note 17). Early repayment changed the 
profile and size of the cash payments and this feature was identified as an embedded derivative therefore separated from the host 
contract. The option was previously valued by a third party valuation specialist based on the contracted cashflows under the terms of 
the facility and measuring the cost saving opportunities resulting from an early repayment and obtaining of new financing at a lower 
rate. Given the refinance agreement disclosed in note 17, there was considered to be minimal sensitivity of the inputs to the valuation. 
The early repayment option was fully released following the refinancing of the Group’s loans in February 2017.

12.3 Betit Option
On 14 May 2014, the Group acquired a 15% stake in Betit Holdings Limited (‘BHL’). The Group had a call option to acquire the 
balance of the outstanding shares which could be exercised no earlier than 1 July 2017 and no later than 30 September 2017, and 
would be subject to further Maltese Gaming Authority clearance and the Stock Exchange Rules. The minimum call option price was 
€70m, and the actual price would be determined by the mix of revenues between regulated and non-regulated markets and certain 
multiples attaching thereto. 

In 2016 the Group disposed of its investment in BHL and its call option was also disposed of as part of this arrangement. The net loss 
on disposal of the investment and the option was included within changes in value of available for sale assets.

12.4 Poker Options
During 2017 the Group entered into a marketing services agreement with its principal offline tournament partner with the purpose of 
organising and promoting a series of live poker events under the partypoker LIVE brand to look to increase traffic to partypoker.com.

As part of entering into this agreement the Group has entered into a call and put arrangement in respect of the entire issued share 
capital of the Company set up by its offline partner dedicated to this agreement, which are exercisable by the Group or its partner 
respectively on completion of the five-year agreement. There is no minimum call price with a maximum ceiling of £136m dependent 
on the enhancement of EBITDA of the affected poker business and the enhancement delivered to shareholder earnings through the 
enterprise value of the Group. The put option has been valued as a liability of €12.0m as at 31 December 2017 and a charge of the 
same amount has been recognised in the year.

13. SHORT-TERM INVESTMENTS

Restricted cash 

2017
€m
5.0
5.0

Short-term investments represent cash held as guarantees for regulated markets’ licences. These funds cannot be freely accessed 
by the Group and so are not treated as cash or cash equivalents.

14. CASH AND CASH EQUIVALENTS

Total cash in hand and current accounts
Cash held within assets held for sale
Cash in hand and current accounts

2017
€m
303.8 
– 
303.8 

2016
€m
5.4
5.4

2016
€m
367.0
(12.2)
354.8

GVC Holdings PLC | Annual Report 2017

101

Assets  
held for sale
€m 
–
12.3
55.7
4.0
(8.4)
(3.9)
59.7
(3.3)
(1.6)
(54.8)
–

Liabilities  
held for sale
€m 
–
–
(22.9)
0.2
–
–
(22.7)
(3.5)
–
26.2 
–

Total
€m 
–
12.3
32.8
4.2
(8.4)
(3.9)
37.0
(6.8)
(1.6)
(28.6)
–

15. DISCONTINUED ACTIVITIES AND ASSETS AND LIABILITIES CLASSIFIED AS HELD FOR SALE
The movements in assets and liabilities held for sale are shown in the table below: 

As at 31 December 2015
Acquired in business combination
Reclassified as held for sale
Trading, working capital and revaluation movements
Disposal of Visa shares
Disposal of Conspo
As at 31 December 2016
Trading, working capital and revaluation movements
Impairment of Kalixa (see note 15.2)
Disposal of Kalixa (see note 15.2)
AS AT 31 DECEMBER 2017

15.1 Discontinued Activities 
In November 2017 the Group announced the disposal of its Turkish-facing operations to Ropso Malta Limited for performance related 
earn-out consideration of up to a maximum amount of €150m receivable on a monthly basis over a five-year period, although the 
consideration was later waived. The disposal group is being reported in the current year as a discontinued operation and the results 
to disposal are presented below for the eleven and a half months to disposal in 2017 and for the year ended 31 December 2016.

REVENUE
Cost of sales
CONTRIBUTION
Administrative costs
CLEAN EBITDA 
Share based payments
Exceptional items
Depreciation and amortisation
OPERATING PROFIT AND PROFIT BEFORE TAX
Taxation expense
PROFIT AFTER TAX
Loss on sale of the subsidiary after income tax (see below)
(LOSS)/PROFIT FROM DISCONTINUED OPERATIONS

There was no other income received which required disclosure within the statement of other comprehensive income.

Period  
to 20 
December 
2017
€m
82.4 
(39.8)
42.6 
(7.9)
34.7 
(0.3)
(3.5)
(0.1)
30.8 
(0.4)
30.4 
(46.1)
(15.7)

Year ended  
31 December 
2016
€m
100.3 
(56.4)
43.9 
(8.7)
35.2 
(0.1)
– 
(0.2)
34.9 
(0.3)
34.6 
–
34.6

102

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

15. DISCONTINUED ACTIVITIES AND ASSETS AND LIABILITIES CLASSIFIED AS HELD FOR SALE CONTINUED
15.1 Discontinued Activities continued
The cash inflow from operating activities in 2017 is broadly in line with the Clean EBITDA although in 2017 it is net of €5.8m disposed 
of as part of the working capital of the business sold and €3.5m of exceptional costs incurred. There were no non-operating 
cashflows associated with the discontinued activities in either financial year.

In the initial disposal management projected to receive earn out consideration of up to €150m based upon results within the disposed 
business over the next five years. However this consideration was later waived resulting in a loss on disposal of €46.1m based on the 
carrying value of assets and liabilities as at the date of sale as below:

Goodwill
Property, plant and equipment
Derivative financial assets
Trade receivables
Cash and cash equivalents
TOTAL ASSETS
Trade and other payables
Client liabilities 
Income taxes payable
TOTAL LIABILITIES
NET ASSETS

Loss per share relevant to the discontinued operations was €0.05 per share (2016: earnings of €0.13 per share). Diluted loss per 
share was €0.05 per share (2016: earnings of €0.12 per share).

15.2 Other Assets and Liabilities Classified As Held For Sale
The Group had classified and transferred its Kalixa business, a fully integrated digital payments company, as held for sale as at 
31 March 2016 after its acquisition as part of the bwin.party group. The Group completed the sale of the majority of the Kalixa 
business on 31 May 2017. It realised initial consideration of €29.0m in the year together with deferred consideration of €2.6m which 
was received in the second half of the year after paying down certain balances owing between the business groups. As a result of 
fees and other trading movements, an impairment charge of €1.1m was recorded prior to the disposal of the business. 

The remaining Kalixa business was disposed of on 1 August 2017, realising consideration of €0.9m. An impairment charge of €0.5m 
was recorded prior to disposal to reflect the net realisable value.

During the prior year the Group disposed of its joint venture investment in Conspo, a provider of sports content, which had also 
previously been classified as held for sale. 

No further assets are considered as held for sale as at the year end.

16. TRADE AND OTHER PAYABLES

Other trade payables
Accruals
Contingent consideration (note 16.1)
Share option liability
CURRENT LIABILITIES

Contingent consideration (note 16.1)
NON-CURRENT LIABILITIES

2017
€m
25.8
68.7 
9.6 
1.6 
105.7 

10.9 
10.9 

16.1 Deferred Consideration 
Contingent consideration relates to amounts payable for the Zatrix acquisitions (see note 28) and also for previous acquisitions by 
bwin.party and is measured at fair value. The non-discounted book values of these amount to €10.0m (2016: €nil) payable within one 
year and €14.6m (2016: €5.8m) payable after more than one year.

GVC Holdings PLC | Annual Report 2017

€m
30.9 
0.3
3.7 
13.0
5.8 
53.7 
(3.9)
(1.4)
(2.3)
(7.6)
46.1 

2016
€m
40.4
46.4
–
7.1
93.9

4.4
4.4

103

Total
€m
19.8
380.0
39.4
(0.4)

(52.5)
(7.6)
(7.9)
7.4
46.0
(39.7)
23.3
(4.3)
403.5
550.0 
(15.9)
(636.5)
17.3 
(27.2)
7.3 
(3.1)
295.4 

403.5
–

0.2 
295.2 

17. LOANS AND BORROWINGS
17.1 Interest Bearing Loan
On 4 September 2015, the Group entered into an agreement with Cerberus Business Finance LLC for a loan of up to €400m, in order 
to part-fund the acquisition of bwin.party. The Cerberus loan was repaid in January 2017 and an alternate bridge financing facility of 
€250m provided by Nomura International plc was drawn down. All associated fees were charged to the income statement at this time 
including the remaining value of the early repayment option on the Cerberus loan of €22.5m. 

This bridging loan was then replaced with a long-term institutional loan in March 2017 comprising of a €320m Senior Secured Term 
and Revolving Facility, composed of a €250m term loan (maturity six years) and a €70m revolving credit facility (maturity five years). 
Subsequent to this, the Group refinanced the applicable interest rate from EURIBOR + 3.25% to EURIBOR + 2.75% whilst extending 
the Term Loan by an extra €50m in a non-substantial modification to the loan. The €70m credit facility was not drawn down during 
the year.

IAS 39 Financial Instruments: Recognition and Measurement, states that all financial liabilities should initially be measured at their 
fair value and subsequently measured at amortised cost using the effective interest rate method. The effective interest has been 
calculated using the internal rate of return on the cash outflows across the period of the loan.

Interest  
and fees
€m
(0.2)
–
–
–

Early 
repayment 
option
€m
–
–
–
–

–
(7.6)
(7.9)
–
46.0
(39.7)
23.3
–
13.9
– 
(15.9)
– 
14.2 
(27.2)
10.4
– 
(4.6)

–
–
–
7.4
–
–
–
(4.3)
3.1
– 
– 
– 
– 
– 
– 
(3.1)
– 

Principal
€m
20.0
380.0
39.4
(0.4)

(52.5)
–
–
–
–
–
–
–
386.5
550.0 
– 
(636.5)
– 
– 
– 
– 
300.0 

LOAN BALANCE AT 1 JANUARY 2016
Loan drawdown
Arising on business combinations
Revaluation of loan balances

Loan repayment
Arrangement fees and loan services fees paid in the prior year
Arrangement fees and loan services fees paid in the current year
Fair value of embedded derivatives
Interest charged
Interest instalments paid
Amortisation of loan fees
Unwinding of early repayment option
LOAN BALANCE AT 31 DECEMBER 2016
Loan drawdown
Arrangement fees and loan services fees paid
Loan repayment
Interest charged
Interest instalments paid
Amortisation of loan fees
Unwinding of early repayment option
LOAN BALANCE AT 31 DECEMBER 2017

Split between the following as at 31 December 2016:
CURRENT LIABILITIES
NON-CURRENT LIABILITIES

Split between the following as at 31 December 2017:
CURRENT LIABILITIES
NON-CURRENT LIABILITIES

The debit interest and fees balance of €4.6m (2016: credit balance of €13.9m) includes a debit of loan fees outstanding of €5.5m 
(2016: credit balance of €7.6m) netted against accrued loan interest of €0.9m (2016: €6.3m).

104

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

18. OTHER TAXATION PAYABLE

Betting taxes 
VAT payable
Other taxes

2017
€m
63.3 
4.6 
3.4 
71.3 

19. COMMITMENTS UNDER OPERATING LEASES
19.1 Operating Leases 
The Group leases various offices under non-cancellable operating leases. The leases have varying terms, escalation clauses and 
renewal rights. The future minimum lease payments under non-cancellable leases are as follows:

No later than one year
Later than one year and no later than five years
More than five years

2017
€m
7.2 
22.7 
1.9 
31.8 

20. PROVISIONS
Provisions relate to onerous contracts and leases, where the future economic benefits are less than the costs to be incurred, and 
legal provisions recognised at fair value as part of the bwin.party acquisition. Further details on the largest legal provision are set out 
below in note 20.1. 

CURRENT
At 1 January 2016
Acquired through business combination
Utilised during the year
Transfer from non-current to current
AT 31 DECEMBER 2016
Created during the year
Utilised during the year
Transfer from non-current to current
AT 31 DECEMBER 2017

NON-CURRENT
At 1 January 2016
Acquired through business combination
Utilised during the year
Transfer from non-current to current
AT 31 DECEMBER 2016
Created during the year
Utilised during the year
Transfer from non-current to current
AT 31 DECEMBER 2017

GVC Holdings PLC | Annual Report 2017

Provisions for 
litigation
€m
–
–
–
–
–
–
–
–
–

Other 
provisions
€m
–
7.7
(7.1)
0.6
1.2
–
(1.2)
1.2
1.2

–
3.7
–
–
3.7
– 
– 
– 
3.7 

–
3.8
–
(0.6)
3.2
– 
– 
(1.2)
2.0 

2016
€m
42.1
4.3
0.8
47.2

2016
€m
5.9
16.5
4.3
26.7

Total
€m
–
7.7
(7.1)
0.6
1.2
–
(1.2)
1.2
1.2

–
7.5
–
(0.6)
6.9
– 
– 
(1.2)
5.7 

 
105

Total
€m
–
(79.6)
11.8
3.8
(1.6)
(65.6)
(2.4)
15.0 
0.8 
(52.2)

20. PROVISIONS CONTINUED
20.1 Provisions for Litigation
On 16 October 2014, the Portuguese Supreme Court confirmed a ruling of the Oporto Court of First Instance of September 2011 
against Liga Portuguese de Futebol Profissional (‘Liga’) and certain bwin.party entities. In June 2012, the Portuguese Casino 
Association initiated enforcement proceedings against the Liga and bwin.party, requesting the payment of pecuniary sanctions in the 
total amount of €6.4m for the alleged violation of the first instance court judgment during the period between 24 September 2011 and 
31 January 2012. The Liga and bwin.party remain firmly of the view that such enforcement action is without merit. The legal process 
is still ongoing. 

Due to the inherent uncertainty in legal proceedings, on acquisition of bwin.party in February 2016 the Group recognised a fair value 
provision for the legal case of €3.2m on a fair value basis together with a further provision of €0.5m for other unrelated legal cases.

20.2 Other Provisions
Other provisions include other uncertainties around potential infrastructure, marketing or taxation costs where the Directors feel that 
there is a material but uncertain risk of outflows to the business. These have been measured based on the estimated probability of 
such outflows occurring in the near future.

21. DEFERRED TAX

As at 1 January 2016
Acquired in business combination
Deferred tax credit
Transfer to liabilities held for sale
Foreign exchange and other movements
AS AT 31 DECEMBER 2016
Acquired in business combination (see note 28)
Deferred tax credit
Foreign exchange and other movements
AS AT 31 DECEMBER 2017

Deferred tax liabilities relate primarily to temporary differences arising from fair value adjustments of acquired intangibles and also the 
repatriation of profits from foreign jurisdictions. 

22. SHARE CAPITAL 
On 1 February 2016 the Group acquired 100% of the share capital of bwin.party digital entertainment plc (“bwin.party”), an online 
gaming company traded on the Main Market of the London Stock Exchange and listed on the Official List (Premium Segment), for 
total consideration of €1,508.2m. Under the terms of the Acquisition, each bwin.party shareholder received 25p plus 0.231 new GVC 
shares for each bwin.party share. The total bwin.party shareholding was 843.5m shares; accordingly, the Group issued 194.8m 
new shares to bwin.party shareholders. Post the Acquisition, additional shares were issued to bwin.party option-holders who had 
not exercised their options before the date of the Acquisition but did so subsequently and the value of these was included in the 
total consideration. 

On the same date as the acquisition of bwin.party, the Group issued additional shares at a price of 422p. The additional share 
capital consisted of 28.0m Placing shares, including the subscription by Directors of shares under the terms of the LTIP, and 7.5m 
subscription shares. The cash consideration for these shares was £150.0m, less costs incurred of £4.9m (€6.4m), which were treated 
as a deduction from share premium. During 2017 10.5m new shares (2016: 1.6m) were issued to satisfy share options issuances.

The authorised and issued share capital is:

AUTHORISED
Ordinary shares of €0.01 each
At 31 December – 350,000,000 shares (2016: 350,000,000 shares)
ISSUED, CALLED UP AND FULLY PAID
At 31 December – 303,726,475 shares (2016: 293,268,229 shares)

2017
€m

2016
€m

3.5

3.0

3.5

2.9

 
106

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

22. SHARE CAPITAL CONTINUED
The issued share capital history is shown below:

Balance at 1 January
Issue of shares at acquisition
Issue of shares via placing
Issue of shares via subscription
Other share issues
Balance at 31 December

23. DIVIDENDS
The dividend history for 2017 is shown below.

Date declared
15 December 2016
23 March 2017
14 September 2017

Date paid 
14 February 2017
12 May 2017
19 October 2017

2017
2016
293,268,229
61,276,480
–
194,841,498
–
27,978,812
–
7,566,212
10,458,246
1,605,227
303,726,475 293,268,229

Per share 
€c
14.9
15.1
16.5

Per share 
£p
12.5
13.1
14.6

Shares  
in issue
(m)
293.5
296.6
301.0

Amount 
€
43.8
45.0
49.8
138.6

Amount 
£
37.5
38.1
44.7
120.3

In addition to the dividends paid in 2017, the Group has also paid €2.4m of dividend credit payments accruing on share options 
on awards not yet vested. As a result of the acquisition of bwin.party and the combination of debt covenants and the intended 
restructuring of the Group, the Directors did not pay any dividends in 2016.

The Group has announced a full year dividend of 17.5 €c per share, payable in May 2018.

24. SHARE OPTION SCHEMES 
The following options to purchase €0.01 Ordinary Shares in the Company were granted, exercised, forfeited or existing at the 
year-end:

Date of grant
02 Jun 2014
02 Feb 2016
02 Feb 2016
02 Feb 2016
16 Dec 2016
30 Mar 2017
30 Mar 2017
28 Dec 2017
TOTAL SCHEMES

Exercise price
1p
422p
467p
422p
422p
422p
1p
0p

Existing at  
1 January  
2017
75,000
10,264,420
3,421,473
200,000
8,658,334
–
–
–
22,619,227 

Granted in  
the year
–
–
–
–
–
750,000
699,835
563,627
2,013,462 

Cancelled  
or forfeited  
in the year
–
(2,932,691)
–
–
(600,000)
–
–
–
(3,532,691)

Exercised in 
the year
(75,000)
(4,399,038)
(1,955,128)
(142,857)
(3,032,210)
(75,000)
(699,835)
–
(10,379,068)

Existing at  
31 December 
2017
–
2,932,691
1,466,345
57,143
5,026,124
675,000
–
563,627
10,720,930

Exercisable at 
31 December 
2017
–
1,955,127
977,557
28,572
2,717,791
324,998
–
–
6,004,045

Vesting  
criteria
Note a
Note b
Note c
Note d
Note e
Note e
Note f
Note g

GVC Holdings PLC | Annual Report 2017

107

24. SHARE OPTION SCHEMES CONTINUED
The existing share options at 31 December 2017 are held by the following employees and consultants:

Option price
Grant date

Kenneth Alexander
Paul Miles
Lee Feldman (note c)
Norbert Teufelberger (note d)
Employees
Consultants

422p
02 February 
2016
2,932,691
–
–
57,143
–
–
2,989,834

467p
02 February 
2016
–
–
1,466,345
–
–
–
1,466,345

422p
16 December 
2016
–
–
–
–
4,500,567
525,557
5,026,124

422p
30 March 2017

–
350,000
–
–
325,000
–
675,000

0p
28 December 
2017
242,587
94,339
–
–
197,869
28,832
563,627

Total
3,175,278
444,339
1,466,345
57,143
5,023,436
554,389
10,720,930

Note a:  2010 LTIP Scheme – These equity settled options were granted to certain Directors and employees. The awards vested and become 

exercisable on the share price being equal to or exceeding £6.00 per share for a continuous period of 90 calendar days at any time 
from the date of grant. The awards have been treated as vesting over a three-year period. 

Note b:  2016 LTIP Scheme – These equity settled awards were issued on completion of the acquisition of bwin.party. The options vest and 
became exercisable, subject to the satisfaction of a performance condition, over 30 months, with one-ninth vesting six months after 
the date of grant and a further ninth vesting at each subsequent quarter. The options lapse, if not exercised, on 2 February 2026. The 
performance condition is comparator total shareholder return (“TSR”) of the Group against the FTSE 250. Each ninth of the shares will 
have its TSR condition reviewed from the date of grant until the relevant testing date. To the extent the TSR is not met at that time, it is 
tested again the following quarter and, if necessary, at the end of the 30-month vesting period. In order to vest, the TSR of the Group 
must rank at median or above against the FTSE 250. 

Note c: 2016 LTIP Scheme – These equity settled awards were issued on the same basis as the awards in note b but at a higher exercise price 
which represents the market value of the shares as at the date the scheme became effective. In order to compensate Lee Feldman for 
the higher exercise price, the Company agreed to pay him a cash bonus of £2.0m over the 30-month vesting period of the option, but 
only upon option vesting and satisfaction of the performance condition described above, and he has to reinvest 50% of this in GVC 
shares. 

Note d: 2016 LTIP Scheme – These awards were issued on completion of the acquisition of bwin.party. The equity-settled options, which are 
not subject to a performance condition, vest and become exercisable over 24 months, with one-seventh vesting six months after the 
date of grant and a further seventh vesting at each subsequent quarter. The options lapse, if not exercised, on 2 February 2026. 

Note e: 2016 MIP Scheme – These equity settled awards were issued on the same basis as the awards in note b.
Note f: 2016 ASBP Scheme – These cash settled awards in accordance with the Group’s annual share bonus plan 2016.
Note g: 2017 LTIP Scheme – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period 

from the date of grant. The number of awards to vest are conditional on both cumulative Earnings Per Share (“EPS”) exceeding 180 
euro cents and TSR performance conditions being met which are split with equal weighting. The charge to share-based payments 
within the consolidated income statement in respect of these options in 2017 was €18.0m (2016: €31.1m) of which €11.5m related to 
equity settled options (2016: €24.0m) and €5.4m to cash settled options (2016: €7.1m credit).

 
 
108

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

24. SHARE OPTION SCHEMES CONTINUED
24.1 Weighted Average Exercise Price of Options 
The number and weighted average exercise prices of share options is as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Cancelled or forfeited in the year
Forfeited in the year
Outstanding at the end of the year
Exercisable at the end of the year

Weighted 
Number of 
average 
options  
exercise price 
31 December 
31 December 
2017
2017
22,619,227
416p
158p
2,013,462
399p (10,379,068)
(3,532,691)
422p
–
–
10,720,930
416p
6,004,045

Weighted 
average 
exercise price 
31 December 
2016
11p
422p
126p
422p
–
416p

Number of 
options  
31 December 
2016
3,481,947
26,621,148
(1,123,613)
(6,360,255)
–
22,619,227
5,236,844

The options outstanding at 31 December 2017 have a weighted average contractual life of 7.84 years (31 December 2016: 9.1 years).

24.2 Valuation of Options
The fair value of services received in return for share options granted are measured by reference to the fair value of share options 
granted. The Group engaged third-party valuation specialists to provide a fair value for the options.

For the 2016 LTIP scheme, the expected volatilities have been calculated using historical prices for companies that were constituents 
of the FTSE 250 at the grant date. These options accrue dividend credits and the yield is assumed to be nil for 2016 and 10% 
thereafter. As the schemes vest on a staggered basis over a period of up to 30 months, the volatilities have been calculated over each 
relevant time period. The fair value of each phase of the options has been calculated separately, shown as a range in the table below, 
and the cost of each phase is allocated across the vesting period for that phase.

The 2017 LTIP plan was valued using both a Black Scholes valuation model and Monte Carlo valuation for the cumulative EPS and 
TSR conditions respectively.

Fair value of share options and assumptions:

Date of grant
02 Feb 16 – equity settled 30 months
02 Feb 16 – equity settled 30 months
02 Feb 16 – equity settled 24 months
16 Dec 16 – equity settled 30 months
30 Mar 17 – equity settled 30 months
28 Dec 17 – equity settled 36 months

Share price 
at date 
of grant*
(in £)
4.67
4.67
4.67
6.48
7.28
9.34

Exercise  
price 
(in £)
4.22
4.67
4.22
4.22
4.22
–

Expected 
volatility
%
22%-30%
22%-30%
n/a
30%-28%
30%-28%
26.6%

Exercise 
multiple
n/a
n/a
n/a
n/a
n/a
n/a

Expected 
dividend  
yield
n/a
n/a
n/a
n/a
n/a
n/a

Risk free 
rate**
%
n/a
n/a
n/a
n/a
n/a
0.43%

Fair value at 
measurement  
date 
(in £)
0.32-0.47
0.22-0.28
0.32-0.47
1.43-1.94
1.88-2.39
7.393-9.335

*  This is the bid price, not the mid-market price, at market close, as sourced from Bloomberg.

** The measurement of the risk-free rate was based on rate of UK sovereign debt prevalent at each grant date over the expected term of the option.

24.3 Cash Settled Options
At 31 December 2017 the liability for cash settled options was €1.6m (2017: €7.1m). The movement in the year arises from the charge 
of cash settled options of €1.0m (2016: €7.1m) and the settlement of schemes relating to the 2016 LTIP and ASBP schemes of €6.5m 
(2016: €11.9m).

GVC Holdings PLC | Annual Report 2017

109

25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT
The Group’s principal financial instruments as at 31 December 2017 comprise cash and cash equivalents together with loan 
borrowings. The main purpose of these financial instruments is to finance the Group’s operations and fund acquisitions and 
shareholder dividends. The Group has other financial instruments which mainly comprise receivables and payables, which arise 
directly from its operations but also from its acquisition activity. The Group does not typically use derivative financial instruments, 
other than foreign exchange contracts, to hedge its exposure to foreign exchange or interest rate risks arising from operational, 
financing and investment activities. During 2017, the Group did not hold or issue derivative financial instruments for trading purposes.

25.1 Market Risk
Market risk arises from the Group’s use of interest-bearing, tradable and foreign currency financial instruments. It is the risk that 
the fair value of future cashflows on its long-term debt finance and cash investments through the use of a financial instrument will 
fluctuate because of changes in interest rates (interest rate risk), foreign exchange rates (currency risk) or other market factors 
(other price risk). Exposure to market risk arises in the normal course of the Group’s business.

25.2 Foreign Exchange Risk
Foreign exchange risk arises from transactions, recognised assets and liabilities and net investments in foreign operations. 
The Group’s general operating policy is that all material transaction and currency liability exposures are economically and fully hedged 
using foreign exchange contracts and/or by holding cash in the relevant currency. 

Following the drawdown of the Cerberus loan in February 2016, the Group held a large position in GBP to meet working capital 
requirements. This resulted in a foreign exchange loss following the devaluation of sterling during 2016. This amount was 
subsequently used in 2017 to hedge against significant GBP liabilities which arose including the dividend paid in February 2017 and 
repayment of the Cerberus loan. The Group uses foreign exchange contracts to hedge its currency risk but as at 31 December 2017 
there were no open foreign exchange contracts. 

The Group is exposed to currency movements in the euro, arising out of changes in the fair value of financial instruments which 
are held in non-euro currencies. No individual non-euro currency position is considered material for the Group.

25.2.1 Foreign Exchange Risk Sensitivity
The majority of the Group’s financial assets and liabilities are denominated in euros. Holding the majority of its assets in euros 
minimises the Group’s exposure to currency translation risk. In the prior year the Group held a significant holding of financial assets 
in GBP but this exposure was reduced during 2017 as the Group utilised part of its GBP cash balances in refinancing its long-term 
loan and also to pay the dividend declared in December. 

110

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED
25.2.1 Foreign Exchange Risk Sensitivity continued

Euro
€m
1,540.0 
43.2 
– 
4.0 
236.3 
283.5 
(57.2)
(50.4)
(7.7)
(0.2)
(0.8)
(11.7)
(199.3)
84.2 
(7.0)
–
(295.2)
(5.1)
(52.2)
(359.5)
1,264.7 

GBP
€m
8.8 
21.9 
1.0 
1.0 
28.9 
52.8 
(31.5)
(19.5) 
(3.0)
– 
– 
– 
(54.0)
(1.2)
– 
(12.0)
– 
– 
– 
(12.0) 
(4.4) 

Other
€m
5.4 
50.5 
0.8 
– 
38.6 
89.9 
(17.0)
(47.5)
(7.3)
– 
(0.4)
(0.1)
(72.3)
17.6 
(3.9)
–
– 
(0.6)
– 
(4.5)
18.5 

Total
€m
1,554.2 
115.6 
1.8 
5.0 
303.8 
426.2 
(105.7)
(117.4)
(18.0)
(0.2)
(1.2)
(11.8)
(325.6)
100.6 
(10.9)
(12.0)
(295.2)
(5.7)
(52.2)
(376.0)
1,278.8

AT 31 DECEMBER 2017
NON-CURRENT ASSETS
Receivables and prepayments
Tax reclaimable
Short-term investments
Cash and cash equivalents
TOTAL CURRENT ASSETS
Trade and other payables
Balances with customers
Progressive prize pools
Loans and borrowings
Provisions
Taxation payable
OTHER TAXATION LIABILITIES
NET CURRENT (LIABILITIES) ASSETS 
Trade and other payables
Derivative financial liabilities
Loans and borrowings
Provisions
Deferred tax
TOTAL NON-CURRENT LIABILITIES
TOTAL ASSETS LESS TOTAL LIABILITIES

GVC Holdings PLC | Annual Report 2017

111

Total
€m
1,637.7
105.2
26.2
6.7
5.4
354.8
59.7
558.0
(93.9)
(134.8)
(403.5)
(1.2)
(18.2)
(47.2)
(22.7)
(721.5)
(163.5)
(4.4)
(6.9)
(65.6)
(22.6)
1,397.3

25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED
25.2 Foreign Exchange Risk continued
25.2.1 Foreign Exchange Risk Sensitivity continued

AT 31 DECEMBER 2016
NON-CURRENT ASSETS
Receivables and prepayments
Derivative financial assets
Tax reclaimable
Short term investments
Cash and cash equivalents
Assets held for sale
TOTAL CURRENT ASSETS
Trade and other payables
Balances with customers
Loans and borrowings
Provisions
Taxation payable
Other taxation liabilities
Liabilities held for sale
TOTAL CURRENT LIABILITIES
NET CURRENT ASSETS/(LIABILITIES)
Trade and other payables
Provisions
Deferred tax
TOTAL NON-CURRENT LIABILITIES
TOTAL ASSETS LESS TOTAL LIABILITIES

Euro
€m
1,607.0
57.6
26.2
6.7
5.4
164.0
36.2
296.1
(37.6)
(74.2)
(403.5)
(0.7)
(15.5)
(45.2)
(7.9)
(584.6)
(288.5)
–
(6.3)
(65.5)
(19.9)
1,246.7

GBP
€m
22.5
24.1
–
–
–
171.7
8.1
203.9
(42.2)
(15.7)
–
–
(0.6)
(2.0)
(6.5)
(67.0)
136.9
–
–
(0.1)
(2.7)
159.3

Other
€m
8.2
23.5
–
–
–
19.1
15.4
58.0
(14.1)
(44.9)
–
(0.5)
(2.1)
0.0
(8.3)
(69.9)
(11.9)
(4.4)
(0.6)
–
–
(8.7)

25.3 Interest Rate Risk
The Group earns interest from bank deposits. During the year, the Group held cash on deposits with a range of maturities of less than 
three months. On 4 September 2015, the Group entered into an agreement with Cerberus Business Finance LLC for a loan of up to 
€400m, in order to part-fund the proposed acquisition of bwin.party. At 31 December 2016, the Group had €386.5m of committed 
and drawn-down borrowing facilities under this loan arrangement, including €13.5m repaid during the year. The interest on these 
loans was based on EURIBOR with a floor of 1%, plus a margin of 11.5%. This facility was repaid on 31 January 2017 and new 
financing was taken out with Nomura Plc with an interest rate of 3.25% + EURIBOR. This facility was later repaid in March 2017 and 
replaced with a six-year institutional Term Loan with an interest rate of 3.25% + EURIBOR and a five-year €70m revolving credit facility 
with an interest rate of 2.75% + EURIBOR.

Management do not consider the impact of possible interest rate movements based on current market conditions to be material to 
the net result for the year or the equity position at the year end.

112

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED
25.4 Credit Risk
The Group seldom has any significant concentrations of credit risk, with exposure spread over a large number of customers. 
The Group grants credit facilities to its customers and the maximum exposure to credit risk is represented by the carrying amount 
of each financial asset in the Statement of Financial Position.

The Group has material exposure to credit risk through amounts owed by payment processors (third party collection agencies) of 
€54.1m (2016: €60.0m) and cash and cash equivalent balances held with banking institutions of €308.8m (2016: €372.4m). There is 
an inherent concentration of risk with PSPs, most of which are not investment grade banks, in that the majority derive most of their 
income from the online gaming sector. To this end, where practicable and economic, the Group seeks to substitute non-investment 
grade PSPs with investment grade, or, at least, better quality PSPs. The Group considers the general credit risk associated with these 
balances to be low, having assessed the credit ratings and financial strength of the counter-parties involved. Nevertheless the Group 
maintains a general provision against the recovery of these processing entities.

In 2016, for one particular processor the Group considered that a specific provision was necessary due to concerns about 
the recoverability of that specific debt and accordingly a specific impairment of €4.2m was recorded in the year ended 
31 December 2016. No further significant receivable amounts were past due date at 31 December 2017 (2016: €nil).

25.5 Liquidity and Capital Risk
Liquidity risk arises from the Group’s management of its working capital as well as the finance charges and principal repayments on 
its debt instruments. In essence, it is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due. 
Management monitors liquidity to ensure that sufficient liquid resources are available to the Group. The Group’s principal financial 
assets are cash, bank deposits, loans and trade and other receivables.

In common with many internet companies that have few physical assets, the Group has no policy as to the level of equity capital and 
reserves other than to address statutory requirements. The primary capital risk to the Group is the level of debt relative to the Group’s 
net income.

At 31 December 2017, the Group had cash and cash equivalents and short-term investments of €308.8m (2016: €372.4m). At the 
end of 2016 current assets were significantly lower than current liabilities, this predominantly related to the Cerberus loan which was 
refinanced to a longer term facility in 2017. Accordingly, the liquidity risk for the Group is now judged to be low.

25.5.1 Maturity Analysis
All financial liabilities within the Group’s balance sheet are due within one year except for certain contingent consideration of €19.6m 
which falls due based on certain events. Management’s best estimates are that these will fall due after more than one year but before 
five years.

2017
€m
300.0 
117.4 
417.4 
(303.8)
(5.0)
108.6 
(54.1)
54.5 

2016
€m
386.5
112.0
498.5
(367.0)
(5.4)
126.1
(60.0)
66.1

25.5.2 Net Debt

Loans and borrowings
Client liabilities 
Gross debt
Cash and cash equivalents
Short-term investments
NET DEBT
Balances with payment processors
NET DEBT ADJUSTED FOR PAYMENT PROCESSORS

GVC Holdings PLC | Annual Report 2017

113

25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED
25.6 Fair Values
The carrying amounts of the financial assets and liabilities, including deferred consideration in the Statement of Financial Position 
at 31 December 2017 and 2016 for the Group and Company are a reasonable approximation of their fair values. 

Financial assets and financial liabilities measured at fair value in the Statement of Financial Position are grouped into three levels 
of a fair value hierarchy. The three levels are defined based on the observability of significant inputs to the measurement, as follows:

(cid:3)(cid:132) Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities;

(cid:3)(cid:132) Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

or indirectly; and

(cid:3)(cid:132) Level 3: unobservable inputs for the asset or liability.

The following table shows the levels within the hierarchy of financial assets and liabilities measured at fair value on a recurring basis at 
31 December 2017 and 31 December 2016:

AT 31 DECEMBER 2017
FINANCIAL ASSETS
Available for sale financial assets
Deferred consideration
Contingent consideration

FINANCIAL LIABILITIES
Contingent consideration
Derivative financial liabilities

AT 31 DECEMBER 2016
FINANCIAL ASSETS
Available for sale financial assets
Deferred consideration
Contingent consideration
Derivative financial assets

FINANCIAL LIABILITIES
Contingent consideration

Level 1
€m

Level 2
€m

Level 3
€m

Total
€m

– 
– 
– 
– 

– 
– 
– 

2.8 
– 
0.6 
3.4 

– 
– 
– 

0.5 
0.9 
3.9 
5.3 

(20.5)
(12.0)
(32.5)

Level 1
€m

Level 2
€m

Level 3
€m

–
–
–
–

–

–
–

2.2
–
0.6
–

2.8

–
–

0.4
1.8
4.0
26.2

32.4

(4.4)
(4.4)

3.3 
0.9 
4.5 
8.7 

(20.5)
(12.0)
(32.5)

Total
€m

2.6
1.8
4.6
26.2

35.2

(4.4)
(4.4)

There were no transfers between levels in 2017 or 2016.

Measure of fair value of financial instruments:
The Group’s finance team performs valuations of financial items for financial reporting purposes, including Level 3 fair values, 
in consultation with third-party valuation specialists for complex valuations. Valuation techniques are selected based on the 
characteristics of each instrument, with the overall objective of maximising the use of market-based information.

The valuation techniques for the derivative financial assets and liabilities are described in further detail in note 12. The valuation 
technique for the available for sale asset and the contingent and deferred consideration assets and liabilities were discounted 
cashflow forecasts using the weighted average cost of capital and expected cashflows.

114

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

25. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED
25.7 Summary of Financial Assets and Liabilities by Category
The carrying amounts of the Group’s financial assets and liabilities recognised at the reporting date are categorised as follows: 

2017
€m

3.3 

1.9 
5.2 

96.8 
5.0 
303.8 

2.5 
– 
408.1 

(96.1)
(0.2)

(9.6)
(105.7)

(295.2)

(10.9)
(12.0) 
(318.1)

2016
€m

2.6

4.9
7.5

108.0
9.9
367.0

1.5
26.2
512.6

(114.0)
(403.5)

–
(517.5)

–

(4.4)
–
(4.4)

NON-CURRENT ASSETS:
Available for sale financial assets 
Financial assets measured at fair value through profit or loss:
– Deferred and contingent consideration
Non-current assets
CURRENT ASSETS:
Financial assets measured as loans and receivables:
– Trade and other receivables
– Short-term investments
– Cash and cash equivalents
Financial assets measured at fair value through profit or loss:
– Deferred and contingent consideration
– Derivative financial assets
Current assets
CURRENT LIABILITIES:
Financial liabilities measured at amortised cost:
– Trade and other payables
– Loans and borrowings
Financial liabilities measured at fair value through profit or loss:
– Contingent consideration
Current liabilities
NON-CURRENT LIABILITIES:
Financial liabilities measured at amortised cost:
– Loans and borrowings
Financial liabilities measured at fair value through profit or loss:
– Contingent consideration
– Derivative financial liabilities
Non-current liabilities

GVC Holdings PLC | Annual Report 2017

115

26. RELATED PARTIES
26.1 Identity of Related Parties
The Group has a related party relationship with its subsidiaries and with its Directors and executive officers.

26.2 Transactions with Directors and Key Management Personnel
Karl Diacono is the Chief Executive Officer of Fenlex Corporate Services Limited, a corporate service provider incorporated in Malta. 
During the year ended 31 December 2017, Fenlex received €0.1 from the Group in relation to Company Secretarial and other matters 
arising in Malta (2016: €0.1m). 

Peter Isola is a partner at Isolas, a law firm in Gibraltar which charged legal expenses of €0.1m to the Group (2016: €0.2m).

Lee Feldman received dividends during the year of €0.4m (2016: €nil) in respect of his beneficial interest in the Ordinary Share capital 
of the Group. Lee Feldman is the Managing Partner of Twin Lakes Capital, a private equity firm based in New York. During the year 
ended 31 December 2017, Twin Lakes Capital received €0.1m (2016: €0.1m) in relation to office services. 

Kenneth Alexander received dividends during the year of €0.7m (2016: €nil). The wife of Kenneth Alexander received dividends during 
the year of €0.1m (2016: €nil) in respect of her interest in the Ordinary Share capital of the Group.

Norbert Teufelberger received dividends of €1.1m during the year (2016: €nil).

The Group purchased certain customer services of €2.4m (2016: €2.5m) from an associate, with amounts owed at 31 December 
2017 of €0.2m (2016: €0.2m).

26.3 Transactions with Directors and Key Management Personnel
Details of the remuneration of key management are detailed below:

Short term employee benefits (Directors)
Short term employee benefits (Key Management)
Share based payments

2017
€m
12.5
1.6
34.5
48.6

2016
€m
7.3
2.6
25.5
35.4

27. CONTINGENT LIABILITIES
27.1 Historical Taxes in Greece
Along with multiple other online gaming operators, one of the Group’s subsidiaries operating under a Greek interim gaming licence 
received a tax audit assessment from the Greek Audit Centre for Large Enterprises in respect of 2010 and 2011 (the “Assessment”). 
During this period the business was owned by Sportingbet plc, prior to its acquisition by GVC in 2013. The total amount of the 
Assessment is €186.77m, substantially higher by multiples of the total Greek revenues generated by the subsidiary during the 
relevant periods.

Legal and tax advice has been received from the Group’s Greek professional advisers and this sets out that the Group’s subsidiary 
has strong grounds to appeal the Assessment and in 2018 it has filed an appeal. In the interim, to enable the Group’s subsidiary to 
continue to trade normally, it has entered into a payment scheme with the relevant authority whereby funds are paid to that authority 
and held on account of approximately €7.8m a month for 24 months. The Board strongly disputes the basis of the Assessment 
calculation, believing the assessed quantum to be widely exaggerated and is confident in the grounds of appeal. The Directors do not 
feel that it is probable that a liability will arise.

27.2 East Pioneer Corporation Guarantee 
On 21 November 2011 the Group entered into a service agreement and guarantee relating to the acquisition by East Pioneer 
Corporation B.V. (‘EPC’) from Sportingbet Plc of Superbahis, a Turkish language website. The maximum contingent liability under this 
agreement at inception was €171m. Prior to the disposal of the Turkish-facing business the Directors considered this to have a fair 
value of €nil (2016: €nil). Following the sale of the Turkish-facing business any contingent liability was extinguished.

116

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

28. BUSINESS COMBINATIONS
It is part of the core strategy for the Group to improve the quality and mix of the Group’s earnings through acquisitions, especially 
where these increase the markets in which the Group trades and where there are opportunities for high levels of cash generation 
through synergies. 

28.1 Acquisition of Cozy Games 
On 9 August 2017, the Group acquired 100% of the share capital of the group of companies comprising Cozy Games. Cozy Games 
specialises in the development and delivery of various games, including bingo, classic and video slots, table games, scratch cards 
and network jackpots.

The terms of the acquisition included an upfront payment of £26.2m together with a capital injection of up to £0.8m to increase the 
property, plant and equipment base of the Cozy Games group.

The fair value of the assets and liabilities recognised at the date of acquisition is set out in the table below:

ASSETS
Intangible assets
Property, plant and equipment
Trade and other receivables
Cash
Total assets
LIABILITIES
Trade and other payables
Client liabilities and progressive prize pools
Taxation (including gaming tax)
Deferred tax
Total liabilities

NET ASSETS

Fair value of consideration paid
Goodwill recognised

BUSINESS COMBINATION COSTS

The fair value of trade and other receivables was €0.9m and included trade receivables and payment processor balances with a fair 
value of €0.8m. Intangible assets acquired include the brand, a technology platform and the customer base. The goodwill consists 
of assembled workforce, future growth and business reputation. 

In the year ended 31 December 2016, Cozy Games reported revenue of €14.3m and loss before tax of €3.6m. If the Acquisition had 
occurred at the beginning of the year, the continuing revenue of the combined entity in the 12 months to 31 December 2017 would 
have been €907.3m and the loss before tax would have been €23.1m.

Following the acquisition, GVC has already achieved synergistic savings through integration and restructuring of personnel 
and operations.

GVC Holdings PLC | Annual Report 2017

Fair value
€m 

23.4
0.2
1.0
7.7
32.3

7.5
0.3
0.3
2.0
10.1

22.2

30.1
7.9

0.3

117

Fair value
€m 

4.6
(0.4)
4.2

31.2
27.0

0.1

Total
€m 
–
(1.2)
(0.3)
(1.5)
(0.2)
(0.1)
(1.8)

28. BUSINESS COMBINATIONS CONTINUED
28.2 Acquisition of Zatrix
In October 2017 the Group acquired the majority of the trade and assets of a business engaged in the promotion of various online 
betting and gaming websites in Greece. Consideration is a combination of initial upfront payments of €14.4m and contingent 
consideration dependent on performance of up to €20m payable over three years. 

The fair value of the assets and liabilities recognised at the date of acquisition is set out in the table below:

ASSETS AND LIABILITIES
Intangible assets
Deferred tax
NET ASSETS

Fair value of consideration paid
Goodwill recognised

BUSINESS COMBINATION COSTS

The Intangible asset acquired was a brand operating in the Greek market. The goodwill consists of future growth and 
business reputation.

Following the acquisition, GVC expects to achieve synergistic benefits in 2017.

29. NON-CONTROLLING INTERESTS
Non-controlling interests includes a 10% holding in bwin.party entertainment (NJ) LLC, a company incorporated in the United States. 
The loss attributable to the non-controlling interest was €0.2m (2016: 0.3m). 

The balance of retained earnings attributable to non-controlling interests is disclosed in the table below:

As at January 2016
Acquired through business combination
Loss attributable to non-controlling interests 
As at 31 December 2016
Loss attributable to non-controlling interests
Foreign exchange movements
AS AT 31 DECEMBER 2017

30. SUBSEQUENT EVENTS
30.1 Ladbrokes Coral Offer 
On 22 December 2017 the Boards of GVC and Ladbrokes Coral Group plc (“Ladbrokes Coral”) announced that they had reached 
agreement on the terms of a recommended offer by GVC to acquire the entire issued and to be issued Ordinary Share capital of 
Ladbrokes Coral (the “Offer”), which is to be effected by means of a Court-sanctioned scheme of arrangement of Ladbrokes Coral 
under Part 26 of the Companies Act.

Under the terms of the Offer, Ladbrokes Coral shareholders are entitled to 32.7p in cash and 0.141 ordinary GVC shares for each 
Ladbrokes Coral share, and a potential further value of up to 42.8p structured as a contingent value right.

 
118

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

30. SUBSEQUENT EVENTS CONTINUED
30.1 Ladbrokes Coral Offer continued
The Boards believe that a transaction has the potential to create material shareholder value and that there is a compelling strategic 
rationale for the Offer. The enlarged Group would be an online-led globally positioned betting and gaming business that would 
benefit from a multi-brand, multi-channel strategy applied across some of the strongest brands in the sector. The enlarged Group 
would be geographically diversified with a large portfolio of businesses across both regulated and developing markets, with the scale 
and resources to address the dynamics of a rapidly changing global industry. The transaction would also enhance the enlarged 
Group’s position in a number of the world’s largest regulated online gaming markets, including the UK, Italy and Australia, and would 
significantly increase GVC’s current share of revenues from locally regulated/taxed markets to more than 90%. The enlarged Group 
would have strong growth prospects with momentum in its online businesses, potential for material synergies including the use 
of leading proprietary technology, and the opportunity to select the best of both people and operations.

GVC published a prospectus in respect of the offer on 9 February 2018 and Ladbrokes Coral published its scheme document on 
9 February 2018. On 8 March 2018 all resolutions were duly passed in favour of the proposed acquisition by GVC shareholders. 
Completion of the transaction is also subject to certain regulatory approvals. Subject to these various approvals being forthcoming, 
it is anticipated the transaction will complete at the end of March/early April 2018.

30.2 Mars LLC (“Crystalbet”) Acquisition
On 5 March the Group announced the acquisition of 51% of the shareholding of an online gaming business trading in Georgia for 
€41.3m with an agreement to purchase the outstanding 49% of the business for further consideration of up to €150m in 2021. 
The business acquired is a leading online gaming operator offering sports betting, casino games, poker and peer to peer games. 
Whilst accounting for the acquisition has not been completed, intangible assets acquired are expected to include the technology 
platform, customer lists and the gaming brands as well as goodwill. Completion is not subject to regulatory approval and 
is expected to occur by the end of March 2018.

GVC Holdings PLC | Annual Report 2017

 COMPANY BALANCE SHEET

for the year ended 31 December 2017

FIXED ASSETS
Investments

CURRENT ASSETS
Debtors
Derivative financial instruments
Cash at bank and in hand

TOTAL ASSETS

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
NET CURRENT ASSETS/(LIABILITIES)

CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
Creditors
Derivative financial instruments
Total non-current liabilities
TOTAL NET ASSETS

CAPITAL AND RESERVES
Issued share capital
Share premium
Merger reserve
Retained earnings
TOTAL EQUITY

119

Notes

2017
€m

2016
€m

3

4
5
6

7

8
5

1,617.8

1,603.9

298.5
–
43.1
341.6
1,959.4

128.0
26.2
98.5
252.7
1,856.6

(481.1)
(139.5)

(580.7)
(328.0)

(295.2)
(12.0)
(307.2)
1,171.1

3.0
1,525.3
40.4
(397.6)
1,171.1

1,275.9

2.9
1,478.4
40.4
(245.8)
1,275.9

The Financial Statements from pages 119 to 120 were approved and authorised for issue by the Board of Directors on 8 March 2018 
and signed on their behalf by:

KJ Alexander 
(Chief Executive Officer) 

P Miles  
(Chief Financial Officer)

 
 
120

COMPANY FINANCIAL STATEMENTS

 COMPANY STATEMENT OF 
CHANGES IN EQUITY

for the year ended 31 December 2017

Balance at 1 January 2016

Issue of share capital
Share option charges
Share options surrendered
Share options through subsidiaries
Share options exercised
Transactions with owners

Loss for the year
Total comprehensive income for the year
BALANCE AS AT 31 DECEMBER 2016

Balance at 1 January 2017

Share option charges
Share options exercised
Dividend paid
Transactions with owners

Loss for the year
Total comprehensive loss for the year
BALANCE AS AT 31 DECEMBER 2017

10
10
10
10

10
10

Notes

Share  
capital
€m
0.6

Share  
premium
€m
85.4

Merger  
reserve
€m
40.4

Retained 
earnings
€m
(129.4)

Total
€m
(3.0)

1,394.2
10.9
(0.8)
13.1
(6.1)
1,411.3

(132.4)
(132.4)
1,275.9

2.3
–
–
–
–
2.3

–
–
2.9

1,391.9
–
–
–
1.1
1,393.0

–
–
1,478.4

–
–
–
–
–
–

–
–
40.4

–
10.9
(0.8)
13.1
(7.2)
16.0

(132.4)
(132.4)
(245.8)

2.9

1,478.4

40.4

(245.8)

1,275.9

–
0.1
–
0.1

–
–
3.0

–
46.9
–
46.9

–
–
1,525.3

–
–
–
–

–
–
40.4

23.9
–
(141.0)
(117.1)

(34.7)
(34.7)
(397.6)

23.9
47.0
(141.0)
(70.1)

(34.7)
(34.7)
1,171.1

All reserves of the Company are distributable, as under the Isle of Man Companies Act 2006 distributions are not governed by reserves but by the 
Directors undertaking an assessment of the Company’s solvency at the time of distribution (section 49, Companies Act Isle of Man 2006).

The notes on pages 121 to 127 form part of these financial statements.

GVC Holdings PLC | Annual Report 2017

121

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

for the year ended 31 December 2017

1. ACCOUNTING POLICIES
These financial statements were prepared in accordance with Financial 
Reporting Standard 101 ‘Reduced Disclosure Framework’.

A summary of the significant accounting policies are set out below. 
These policies have been applied consistently to the years presented, 
unless otherwise stated.

1.1 Basis of Preparation
The financial information has been prepared on the historical cost basis 
with the exception of those assets and liabilities which are carried at 
fair value, and in accordance with applicable Isle of Man law and United 
Kingdom accounting standards. 

As permitted under FRS 101, the Company has taken advantage of 
the disclosure exemptions available under that standard in relation to 
business combinations, financial instruments, share based payments, 
fair values, presentation of a cashflow statement and certain related 
party transactions. Where required, equivalent disclosures are given in 
the consolidated financial statements.

1.2 Investments
Investments in subsidiary undertakings are stated at cost less amounts 
written off.

1.3 Foreign Currency Translation
The Company maintains its accounting records in euro and the 
balance sheet is expressed in this currency. Income and charges 
are translated at the exchange rates ruling at the transaction date. 
Fixed assets are valued using historical exchange rates. Other current 
assets and liabilities expressed in foreign currencies are translated 
into euros at the rates of exchange in effect at the balance sheet date. 
Realised exchange gains and losses and unrealised exchange losses 
are recognised in the profit and loss account.

1.4 Fixed Assets
Investments in subsidiaries are shown as fixed assets in the Company 
Balance Sheet, and are valued at cost less any provision for 
impairment in value.

1.5 Share based Payments
The Group has share based payment schemes which allow certain 
employees and contractors to acquire shares of the Company. 
The Group has accounted for these under IFRS 2 Share Based 
Payments. As the related services are received by subsidiary entities, 
the Company accounts for these as a capital contribution made to 
relevant subsidiaries. 

Share Option Schemes
The fair value of options granted under the LTIP and MIP schemes 
are recognised as an investment in subsidiary with a corresponding 
increase in equity. The fair value is measured at grant date and spread 
over the period during which the employees become unconditionally 
entitled to the options. The fair value of the options granted are 
measured using either a binomial or Monte Carlo valuation model. 
This valuation method takes into account the terms and conditions 
upon which the options were granted. The amount recognised as an 
investment is adjusted to reflect the actual number of share options 
that vest and market conditions if applicable.

Employers Social Security Costs
Employers social security costs due on the cash cancellation of 
options and the employee gain on exercised options will be paid by 
the Company and shown within share based payments.

1.6 Financial instruments
Financial assets and financial liabilities are recognised when 
the Company becomes a party to the contractual provisions of 
the instruments.

Financial assets and financial liabilities are initially measured at 
fair value. Transaction costs that are directly attributable to the 
acquisition or issue of financial assets and financial liabilities (other 
than financial assets and financial liabilities at fair value through profit 
or loss) are added to or deducted from the fair value of the financial 
assets or financial liabilities, as appropriate, on initial recognition. 
Transaction costs directly attributable to the acquisition of financial 
assets or financial liabilities at fair value through profit or loss are 
recognised immediately in profit or loss.

Financial assets are derecognised when the contractual rights to the 
cashflows from the financial asset expire, or when the financial asset 
and substantially all the risks and rewards are transferred. A financial 
liability is derecognised when it is extinguished, discharged, cancelled 
or expires.

1.6.1 Non-derivative Financial Instruments 
Non-derivative financial instruments comprise debtors, loans and 
borrowings, and trade and other creditors. Non-derivative financial 
instruments are recognised initially at fair value, plus, for instruments 
not at fair value through profit or loss, any directly attributable 
transaction costs. Subsequent to initial recognition, non-derivative 
financial instruments are measured at amortised cost using the 
effective interest method. Provisions for impairment are made against 
financial assets if considered appropriate and any impairment is 
recognised in profit or loss.

1.6.2 Available for Sale Financial Assets (AFS)
AFS financial assets are non-derivative financial assets that are either 
designated to this category or do not qualify for inclusion in any of the 
other categories of financial assets. 

AFS financial assets are measured at fair value. Gains and losses are 
recognised in the statement of total recognised gains and losses, 
except for interest and dividend income, impairment losses and foreign 
exchange differences on monetary assets, which are recognised in 
profit or loss. 

When the asset is disposed of or is determined to be impaired, the 
cumulative gain or loss recognised in the statement of total recognised 
gains and losses is reclassified to profit or loss. Interest calculated 
using the effective interest method and dividends are recognised in 
profit or loss within finance income. 

For AFS equity investments impairment reversals are not recognised 
in profit or loss and any subsequent increase in fair value is recognised 
in the statement of total recognised gains and losses.

1.6.3 Impairment of Financial Assets
Financial assets are assessed for indicators of impairment at the 
end of each reporting period. Financial assets are considered to 
be impaired when there is objective evidence that, as a result of 
one or more events that occurred after the initial recognition of the 
financial asset, the estimated future cashflows of the investment 
have been affected.

Objective evidence of impairment could include:

(cid:3)(cid:132) significant financial difficulty of the issuer or counterparty; or

(cid:3)(cid:132) breach of contract, such as a default or delinquency in interest 

or principal payments; or

(cid:3)(cid:132) it becoming probable that the borrower will enter bankruptcy 

or financial reorganisation; or

(cid:3)(cid:132) the disappearance of an active market for that financial asset 

because of financial difficulties.

122

COMPANY FINANCIAL STATEMENTS CONTINUED

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

Management are currently reviewing the various classifications of 
financial instruments used by the Company but do not believe that 
there will be any material changes to the classifications used in the 
Company’s financial instruments. Where there are any changes to 
classification, it is not expected to result in any material adjustments 
to the Company’s results in future periods. The Company does not 
currently use hedging instruments but will consider the implications 
of this new standard when considering and implementing the hedging 
instruments it will utilise going forward. It is not considered that the 
credit loss model will result in any significant material impairment to 
the Company’s financial instruments although there may be a larger 
individual impact on the amounts due to the Company, particularly 
with respect to the amounts owed to the Company by other Group 
undertakings which are individually material to the Company. 

2. PROFIT AND LOSS ACCOUNT
The loss for the year dealt with in the accounts of the Company was 
€34.7m (2016: loss of €132.4m). The Company has not presented a 
separate profit and loss account. 

3. INVESTMENTS

INVESTMENT IN SUBSIDIARY 
UNDERTAKINGS
At 1 January 
Additions
At 31 December

AVAILABLE FOR SALE FINANCIAL ASSETS
At 1 January 
Impairment
Disposal
At 31 December

2017
€m

2016
€m

1,603.9
13.9
1,617.8

2017
€m

–
–
–
–

84.0
1,519.9
1,603.9

2016
€m

2.6
(0.7)
(1.9)
–

Total investments 31 December

1,617.8

1,603.9

Share option schemes
The Company has further increased its investment of €13.9m in certain 
subsidiary companies as a consequence of the MIP option scheme 
(see note 24 of the consolidated group).

1. ACCOUNTING POLICIES CONTINUED
1.7 Going Concern
The Directors have assessed the financial risk facing the Company 
and have compared this risk assessment to the net current liability 
position of the Company and the Group. The Directors have reviewed 
relationships with creditors and key suppliers and are satisfied that 
the appropriate contingency plans are in place. The Directors have 
reviewed cashflow forecasts and consider that the Company has 
adequate resources for the foreseeable future. For these reasons 
they therefore have continued to prepare the accounts on a going 
concern basis.

1.8 Significant Judgements
In the application of the accounting policies, which are detailed in 
this note, the Directors are required to make judgements, estimates 
and assumptions about the carrying amounts of assets and liabilities 
that are not readily apparent from other sources. The estimates and 
associated assumptions are based on historical experience and other 
factors that are considered to be relevant. Actual results may differ 
from these estimates. The estimates and underlying assumptions are 
reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the 
revision affects only that period, or in the period of the revision and 
future periods if the revision affects both current and future periods. 
The estimates and assumptions, which have a significant risk of 
causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year, are discussed below.

1.8.1 Debtors
Management applies judgement in evaluating the recoverability of 
amounts owed by Group undertakings. To the extent that the Board 
believes receivables not to be recovered they have been provided 
for in these consolidated financial statements.

1.8.2 Share Options
Accounting for share option charges requires a degree of judgement 
over such matters as dividend yield and expected volatility. 
Further details on the assumptions made by management are 
disclosed in note 26 of the Group financial statements.

1.8.5 Carrying Value of Investments
Determining whether investments in subsidiaries are impaired requires 
an assessment of impairment indicators and, if indicators exist, and 
estimation of their recoverable amounts. The calculation of recoverable 
amount requires the entity to estimate the future cashflows expected to 
arise from the investments and select a suitable discount rate in order 
to calculate present value. 

1.9 Standards in Issue, Not Yet Effective
At the date of authorisation of these financial statements, certain 
new standards, and amendments to existing standards have been 
published by the IASB that are not yet effective, and have not been 
adopted early by the Company. Information on those expected to 
be relevant to the Company’s financial statements is provided below.

1.9.1 IFRS 9 ‘Financial Instruments’
The IASB has released IFRS 9 ‘Financial Instruments’ (2014), 
representing the completion of its project to replace IAS 39 ‘Financial 
Instruments: Recognition and Measurement’. The new standard 
introduces extensive changes to IAS 39’s guidance on the classification 
and measurement of financial assets and introduces a new ‘expected 
credit loss’ model for the impairment of financial assets together 
with new guidance on the application of hedge accounting. The new 
standard is required to be applied for annual reporting periods 
beginning on or after 1 January 2018. 

GVC Holdings PLC | Annual Report 2017

 
123

Ownership interest
2016
%
100
100
100
100
100
100
100
100
100
100
100

2017
%
100
100
100
100
100
100
100
100
100
100
100

2017
€m
297.5
0.5
0.5
298.5

Poker  
options
€m
–
–
–
–
–
–
–
(12.0)
(12.0)

2016
€m
124.3
2.2
1.5
128.0

Total
€m
3.1
0.7
7.4
15.0
26.2
(3.7)
(22.5)
(12.0)
(12.0)

3. INVESTMENTS CONTINUED
Subsidiaries
The significant subsidiaries of the Company are detailed below:

Subsidiary
GVC Services B.V.1
Intera N.V.
Bluebell B.V.2
Sporting Odds Limited
Interactive Sports (C.I.) Limited
Longfrie Limited
Martingale Malta 2 Limited
Headlong Limited2
Electraworks Limited
PartyGaming IA Limited
PartyGaming Finance Limited

1.  Also has a branch registered in Israel.

2.  Sold on 19 December 2017.

4. DEBTORS

Amounts owed by Group undertakings
Other debtors
Prepayments and accrued income

5. DERIVATIVE FINANCIAL INSTRUMENTS

BALANCE AT 1 JANUARY 2016
Disposal in the year
Recognised on loan drawdown
Movement in fair value
BALANCE AT 31 DECEMBER 2016
Disposed of in the year
Released in the year
Recognised in the year
BALANCE AT 31 DECEMBER 2017

Country of incorporation
Netherlands Antilles
Netherlands Antilles
Netherlands Antilles
England and Wales
Alderney
Guernsey
Malta
Malta
Gibraltar
Bermuda
Bermuda

Winunited 
option
€m
3.8
–
–
(0.1)
3.7
(3.7)
–
–
–

Early repayment 
option
€m
–
–
7.4
15.1
22.5
–
(22.5)
–
–

Betit  
option
€m
(0.7)
0.7
–
–
–
–
–
–
–

5.1 Winunited Option
On 24 March 2015, GVC contracted with Winunited Limited for the day-to-day back office operations of the Winunited business, 
licensed in Malta. Under the terms of the agreement, GVC obtained a call option to purchase the Winunited assets comprising 
goodwill, customers, licences, brands and websites. The exercise period for the option is in the three months prior to the five-year 
anniversary of 24 March 2015. No consideration was paid for the call option.

At 31 December 2016 the option was valued using a Monte Carlo valuation model and two methodologies: a discounted cashflow 
and a multiples based calculation. A long-term growth rate of 2% was assumed, and a discount rate of 13% based on industry peers 
and observable inputs. Based on this model, the value of the call option at 31 December 2017 was €3.7m (2016: €3.7m). During the 
year there were no discernible changes to the inputs into the valuation and accordingly no revaluation was performed prior to the 
transferral of the asset to assets held for sale as part of the announced sale of the Turkish-facing business which was disposed of 
during the year (see note 15.1 in the Group accounts).

 
 
124

COMPANY FINANCIAL STATEMENTS CONTINUED

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

5. DERIVATIVE FINANCIAL INSTRUMENTS CONTINUED
5.2 Cerberus Loan Early Repayment Option
On 2 February 2016 a further €380m was drawn down under the Cerberus loan facility. The facility had a repayment date of 
4 September 2017 but has been repaid earlier (see note 17). Early repayment would change the profile and size of the cash payments 
and this feature was identified as an embedded derivative therefore separated from the host contract. The option was valued by 
a third party valuation specialist based on the contracted cashflows under the terms of the facility and measuring the cost saving 
opportunities resulting from an early repayment and obtaining of new financing at a lower rate. Given the refinance agreement 
disclosed in note 17 in the Group accounts, there was considered to be minimal sensitivity of the inputs to the valuation. The early 
repayment option was fully released following the refinancing of the Group’s loans in February 2017.

5.3 Betit Option
On 14 May 2014, the Group acquired a 15% stake in Betit Holdings Limited (‘BHL’). The Group had a call option to acquire the 
balance of the outstanding shares which could be exercised no earlier than 1 July 2017 and no later than 30 September 2017, and 
would be subject to further Maltese Gaming Authority clearance and the Stock Exchange Rules. The minimum call option price was 
€70m, and the actual price would be determined by the mix of revenues between regulated and non-regulated markets and certain 
multiples attaching thereto.

In 2016 the Group disposed of its investment in BHL and its call option was also disposed of as part of this arrangement. The net loss 
on disposal of the investment and the option was included within changes in value of available for sale assets.

5.4 Poker Options
During 2017 the Group entered into a marketing services agreement with its principal offline tournament partner with the purpose of 
organising and promoting series of live poker events under the partypoker LIVE brand to look to increase traffic to partypoker.com.

As part of entering into this agreement the Company has entered into a put and call arrangement in respect of the entire issued 
share capital of the Company set up by its offline partner dedicated to this agreement, which is exercisable by the Group or its 
partner on completion of the five-year agreement. There is no minimum call price with a maximum ceiling of £136m dependent on 
the enhancement of EBITDA of the affected poker business and the enhancement delivered to shareholder earnings through the 
enterprise value of the Group. The put option has been valued as a liability of €12.0m as at 31 December 2017 and a charge of the 
same amount has been recognised in the year.

6. CASH AT BANK AND IN HAND

Bank balances

7. CREDITORS

Amounts due to Group undertakings
Interest-bearing loan (see note 8.1 below)
Other creditors
 Creditors: amounts due within one year

Other creditors
Share option liability
Interest bearing loan
 Creditors: amounts after more than one year

GVC Holdings PLC | Annual Report 2017

2017
€m
43.1

2017
€m
470.8
0.2
10.1
481.1

–
–
295.2
295.2

2016
€m
98.5

2016
€m
167.9
403.5
9.3
580.7

0.7
2.1
19.8
22.6

 
 
125

Total
€m
19.8
380.0
39.4
(0.4)
(52.5)
(7.6)
(7.9)
7.4
46.0
(39.7)
23.3
(4.3)
403.5
403.5
550.0
(15.9)
(636.5)
14.2
(24.1)
10.4
295.4

403.5
–

0.2
295.2

8. LOANS AND BORROWINGS
8.1 Interest Bearing Loan
On 4 September 2015, the Group entered into an agreement with Cerberus Business Finance LLC for a loan of up to €400m, in order 
to part-fund the acquisition of bwin.party. The Cerberus loan was repaid in January 2017 and an alternate bridge financing facility of 
€250m provided by Nomura International plc was drawn down. All associated fees were charged to the income statement at this time 
including the remaining value of the early repayment option on the Cerberus loan of €22.5m.

This bridging loan was then replaced with a long-term institutional loan in March 2017 comprising of a €320m Senior Secured 
Term and Revolving Facility, composed of a €250m term loan (maturity six years) and a €70m revolving credit facility (maturity five 
years). Subsequent to this, the Group refinanced the applicable interest rate from EURIBOR + 3.25% to EURIBOR + 2.75% whilst 
extending the Term Loan by an extra €50m in a non-substantial modification to the loan. The €70m credit facility was not drawn 
down during the year.

Principal
€m
20.0
380.0
39.4
(0.4)
(52.5)
–
–
–
–
–
–
–
386.9
386.5
550.0
–
(636.5)
–
–
–
300.0

Interest and 
fees carried
€m
(0.2)
–
–
–
–
(7.6)
(7.9)
–
46.0
(39.7)
23.3
–
13.5
13.9
–
(15.9)
–
14.2
(27.2)
10.4
(4.6)

Early 
repayment 
option
€m
–
–
–
–
–
–
–
7.4
–
–
–
(4.3)
3.1
3.1
–
–
–
–
–
–
–

LOAN BALANCE AT 1 JANUARY 2016
Loan drawdown
Arising on business combinations
Revaluation of loan balances
Loan repayment
Arrangement fees and loan services fees paid – prior year
Arrangement fees and loan services fees paid – current year
Fair value of embedded derivatives
Interest charged
Interest instalments paid
Amortisation of loan fees 
Amortisation of early repayment option
LOAN BALANCE AT 31 DECEMBER 2016
Loan drawdown
Arrangement fees and loan services fees paid
Loan repayment
Interest charged
Interest instalments paid
Amortisation of loan fees 
Amortisation of early repayment option
LOAN BALANCE AT 31 DECEMBER 2017

Split between the following as at 31 December 2016:
CURRENT LIABILITIES
NON-CURRENT LIABILITIES

Split between the following as at 31 December 2017:
CURRENT LIABILITIES
NON-CURRENT LIABILITIES

126

COMPANY FINANCIAL STATEMENTS CONTINUED

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2017

9. CALLED UP EQUITY SHARE CAPITAL
On 21 May 2010 shareholders of Gaming VC Holdings S.A., approved a redomiciliation to Luxembourg which resulted, pari passu, in 
shareholders holding shares with a nominal value of €0.01 in GVC Holdings PLC. As a result of this transaction, GVC Holdings PLC 
acquired all the assets and liabilities of Gaming VC Holdings S.A. Arising from this transaction was the creation of a Merger Reserve, 
which is distributable.

The authorised and issued share capital is:

AUTHORISED
Ordinary Shares of €0.01 each
At 31 December 
ISSUED, CALLED UP AND FULLY PAID
At 31 December – 61,276,480 shares (2015: 61,276,480 shares)

1.  The authorised share capital was increased as part of the Group’s acquisition of Sportingbet PLC.

The issued share capital history is shown below:

Balance at 1 January
Issue of shares at acquisition
Issue of shares via placing
Issue of shares via subscription
Other share issues
Balance at 31 December

10. DIVIDENDS
The dividend history for 2017 is shown below.

Date declared
15 December 2016
23 March 2017
14 September 2017

Date paid
14 February 2017
12 May 2017
19 October 2017

2017
€m

2016
€m

3.5

3.0

3.5

2.9

2017
2016
293,268,229
61,276,480
–
194,841,498
–
27,978,812
–
7,566,212
10,458,246
1,605,227
303,726,475 293,268,229

Price per 
share
€c
14.9
15.1
16.5

Price per 
share 
£p

Shares  
in issue
12.5 293,268,229
13.06
296,404,567
14.62 300,668,046

Amount 
€m
42.8
46.0
49.8
138.6

Amount 
£m
36.6
38.9
44.7
120.2

GVC Holdings PLC | Annual Report 2017

 
 
127

11. SUBSEQUENT EVENTS
11.1 Ladbrokes Coral Offer
On 22 December 2017 the Boards of GVC and Ladbrokes Coral Group plc (“Ladbrokes Coral”) announced that they had reached 
agreement on the terms of a recommended offer by GVC to acquire the entire issued and to be issued Ordinary Share capital of 
Ladbrokes Coral (the “Offer”), which is to be effected by means of a Court-sanctioned scheme of arrangement of Ladbrokes Coral 
under Part 26 of the Companies Act.

Under the terms of the Offer, Ladbrokes Coral shareholders are entitled to 32.7p in cash and 0.141 ordinary GVC shares for each 
Ladbrokes Coral share, and a potential further value of up to 42.8p structured as a contingent value right.

The Boards believe that a transaction has the potential to create material shareholder value and that there is a compelling strategic 
rationale for the Offer. The enlarged Group would be an online-led globally positioned betting and gaming business that would 
benefit from a multi-brand, multi-channel strategy applied across some of the strongest brands in the sector. The enlarged Group 
would be geographically diversified with a large portfolio of businesses across both regulated and developing markets, with the scale 
and resources to address the dynamics of a rapidly changing global industry. The transaction would also enhance the enlarged 
Group’s position in a number of the world’s largest regulated online gaming markets, including the UK, Italy and Australia, and would 
significantly increase GVC’s current share of revenues from locally regulated/taxed markets to more than 90%. The enlarged Group 
would have strong growth prospects with momentum in its online businesses, potential for material synergies including the use of 
leading proprietary technology, and the opportunity to select the best of both people and operations.

GVC published a prospectus in respect of the offer on 9 February 2018 and Ladbrokes Coral published its scheme document on 
9 February 2018. On 8 March 2018 all resolutions were duly passed in favour of the proposed acquisition by GVC shareholders. 
Completion of the transaction is also subject to certain regulatory approvals. Subject to these various approvals being forthcoming, 
it is anticipated the transaction will complete at the end of March/early April 2018.

11.2 Crystalbet Acquisition
On 5 March the Group announced the acquisition of 51% of the shareholding of an online gaming business trading in Georgia for 
€41.3m with an agreement to purchase the outstanding 49% of the business for further consideration of up to €150m in 2021. 
The business acquired is a leading online gaming operator offering sports betting, casino games, poker and peer-to-peer games. 
Whilst accounting for the acquisition has not been completed, intangible assets acquired are expected to include the technology 
platform, customer lists and the gaming brands as well as goodwill. Completion is not subject to regulatory approval and is expected 
to occur by the end of March 2018.

128

SHAREHOLDER INFORMATION

GLOSSARY

DEFINITION OF TERMS

AAMS 

Automated accounts management systems

Adjusted fully diluted  
EPS cents 

Adjusted PBT 

B2B 

B2C 

BI 

bwin.party

CAGR 

CGUs 

Clean EBITDA

Fully diluted earnings per share based on adjusted PBT

Profit before exceptional items, amortisation associated with acquisition, dividends from previously 
sold businesses

Business-to-business

Business-to-consumer

Business intelligence

bwin.party digital entertainment plc

Compound annual growth rate

Cash generating units

Earnings before interest, taxation, depreciation, amortisation, impairment charges, changes in the fair value 
of derivative financial instruments, share option charges and exceptional items

CMS 

Customer marketing services

Constant currency basis

Each month in the prior period re-translated at the current periods exchange rate

Contribution

Revenue less betting taxes, payment service provider fees, software royalties, affiliate commissions, 
revenue share and marketing costs

Contribution margin

Contribution as a percentage of NGR

CRM 

CS 

DTR 

Customer relationship management

Customer services

Disclosure and transparency rules

Enlarged Group

GVC Holdings plc incorporating Ladbrokes Coral Group

EPS 

H2GC 

IA 

IAS 

IFRS

IOT 

KPIs

KYC 

LTIP

MIP

Net debt

Earnings per share

H2 Gambling Capital – independent providers of gambling market data and estimates

Internal audit and risk management 

International Accounting Standards

International Financial Reporting Standards

Internet of things

Key performance indicators

Know your customer – customer verification tools

Long-term incentive plan 

Management incentive plan

Cash and cash equivalents (including amounts recorded as assets in disposal groups classified as held for 
sale), less customer liabilities less interest bearing loans and borrowings

Net Gaming Revenue (“NGR”)

Revenue before deducting VAT

NGR YTD

Revenue

Net Gaming Revenue in the year to date

Net Gaming Revenue less VAT (imposed by certain EU jurisdictions on either sports or gaming revenue)

Sports Gross Win Margin

Sports wagers less payouts

Sports Gross Win Margin %

Sports Gross Win Margin divided by Sports wagers

Sports Net Gaming Revenue  
(“Sports NGR”)

Sports Gross Win Margin less free bets and promotional bonuses

GVC Holdings PLC | Annual Report 2017

SHAREHOLDER INFORMATION

ADVISORS
Sponsor: 
Cenkos Securities plc  
6.7.8 Tokenhouse Yard  
London EC2R 7AS

Lawyers to the Company:
As to matters of UK law
Addleshaw Goddard LLP  
Milton Gate  
60 Chiswell Street  
London EC1Y 4AG

As to matters of Isle of Man law:
DQ Advocates Limited  
The Chambers  
5 Mount Pleasant  
Douglas  
Isle of Man  
IM1 2PU

As to matters of Maltese law:
Fenech & Fenech Advocates  
198, Old Bakery Street  
Valletta, VLT 1455  
Malta, Europe

As to matters of Gibraltar law:
Isolas  
Portland House  
Glacis Road  
GX11 1AA  
Gibraltar

Auditor:
Grant Thornton UK LLP  
Grant Thornton House  
Melton Street  
London NW1 2EP

Financial PR Advisors:
Buchanan Communications Limited 
107 Cheapside 
London 
EC2V 6DN

Financial Advisors:
Houlihan Lokey  
83 Pall Mall  
London SW1Y 5ES

DIVIDEND TIMETABLE

09 March  Dividend declared

22 March

Ex-dividend date

23 March

Record date

03 May

Payment

FUTURE TRADING UPDATES 
AND FINANCIAL CALENDAR 

6 June

AGM

July

Trading update

September Interim results

October

Trading update

REGISTERED OFFICE, REGISTRAR
AND UK TRANSFER AGENT
Registered Office:
32 Athol Street  
Douglas  
Isle of Man  
IM1 1JB

Registration Number:
4685V

Registrar:
Link Market Services (Isle of Man) Limited 
Clinch’s House  
Lord Street  
Douglas  
Isle of Man  
IM99 1RZ

UK Transfer Agent:
Link Asset Services 
The Registry  
34 Beckenham Road  
Kent BR3 4TU

Telephone: 0871 664 0300

www.gvc-plc.com

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GVC Holdings PLC  www.gvc-plc.com

Registered Office
32 Athol Street  
Douglas  
Isle of Man  
IM1 1JB

Incorporated in the Isle of Man  
under number 4685V